What is Conversion Rate Optimization?

Also known as CRO, conversion rate optimization deals with increasing not just the overall traffic to a website, but the percentage of site visitors taking actions on the site. These actions could be anywhere from filling out site forms, subscribing to email newsletters, buying a product and other actions beneficial to your business. The key in successful CRO lies in understanding your site visitors. This can be their movements through your site, their intentions, the actions they are likely to take and the factors that stop them from doing what you desire for them to do while on your site.

What Does Conversion Mean?

Conversion happens when a site visitor completes an action that is part of your site goal. Goals differ from site to site, depending on how you use your site. For instance, if you are using your website to sell your products and services, your main goal is for your users to buy your products. This is also referred to as macro-conversion. There are also other smaller goals called micro-conversions. These pertains to smaller actions that lead to a site visitor eventually completing a macro-conversion successfully. An example of a macro-conversion are product purchases from the site, subscription to a service or updates, and requests for quotations. Examples of micro-conversions includes signing up for an email newsletter, creating an account on site, and adding products to cart.

What Does Conversion Rate Stands For?

Conversion rate refers to the number of times a user completes a site goal, divided by the total number of people visiting your site.

What is Conversion Rate Optimization?

Conversion rate optimization occurs after your user visits your site. The approach in CRO is different from that of SEO and paid ads. In SEO and paid ads, the focus is more on keywords, the number you get from visitors who click on your link from the search results and which keywords are more effective in driving traffic.

Is It Necessary to Apply Conversion Rate Optimization on Your Site?

There are many ways CRO can affect SEO. Although it will not directly attract organic traffic or pull up your site’s ranking on the search engine result page, conversion rate optimization does impact SEO with a number of benefits.

Improving Customer Insights

CRO will create an easy way for you to understand your site visitors better and find out more about their needs. When you implement conversion rate optimization on your site, you are also looking for the right customers to attract towards your business. Remember this, no matter how many people flock to your site, if they are not the right type of people, their visit won’t benefit your business in any way.

Increased Return on Investment (ROI)

If you want to make the most of your current resources, making sure you have CRO strategies implemented on your website will take care of that. With CRO, your business can enjoy higher conversion rates without using extreme measures to bring more people to your site.

Better Scale

The scale of your audience may not change as your business continues to develop, but with conversion rate optimization, you can let your business thrive without the risk of consuming your resources and losing potential customers. While it is true that the number of audience you can get on your site is not infinite, you can turn the actual number of people visiting your site into buyers. When browsers become buyers, your business will surely develop even more.

More Satisfied Users

When your audience see your site as sophisticated and convenient, they will feel smart while browsing your website, leading them to patronize your site. With Conversion Rate Optimization, we will study and find out what works on your site. Once we find it, we will expand on it, improving user experience at the same time. When users are satisfied with your site, you can expect more engagement. You might even have unexpected voluntary brand ambassadors from satisfied customers!

Establishing a Higher Level of Trust

When your audience see your site as sophisticated and convenient, they will feel smart while browsing your website, leading them to patronize your site. With Conversion Rate Optimization, we will study and find out what works on your site. Once we find it, we will expand on it, improving user experience at the same time. When users are satisfied with your site, you can expect more engagement. You might even have unexpected voluntary brand ambassadors from satisfied customers!

What are the Secrets to Successful Conversion Rate Optimization?

It is very important for you to know what to optimize, where to optimize and who to optimize for when you try to apply CRO on your website. For this, you need plenty of data, or else you will have to make changes based on feelings – which can be a waste of effort, money and time. One of the methods we can use to ensure a successful CRO is the analytics method. This is also known as quantitative data analysis. This method will produce the exact numbers regarding on how people behave when they are on your website. This can answer questions on how you can initiate engagement when they customers your site. The quantitative data analysis method can provide you with essential information such as the first page they go to when they enter your site, the features they spend time with, which links led them to your site, which browsers or devices they use, user data and at what point do they leave your site. This information will tell us where to focus our efforts for conversion rate optimization.

Another method to gather data is the qualitative data analysis. This is more subjective and it is also referred to as the ‘people method’. For this, we will need the quantitative data mentioned above. It will show us who we should be asking for your qualitative data analysis. While we cannot optimize your site to cater to all users, using qualitative data, we can at least optimize for your ideal customers. Data such as these can be collected through surveys via your website, satisfaction surveys and user testing. The data will provide us with information as to why people got engaged, what led them to visit your site, which aspects of the site were appealing, and many other subjective information.

We don’t blame you if your head is spinning with this IT “mumbo jumbo”. Give us a call and we can help one step at a time. (877) 847-5437

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