A leading brand and driving force in the isolation and eradication of modern slavery. Also, they actively understand their supply chains and can point to where their stone quarried.

Superior customer service, based on their down to earth, friendly but professional approach you would expect from a Yorkshire based company.

Also, an attention to detail. Marshall’s stone products are important enough to be delivered in their own vehicle. And the use of superior stone which looks beautiful but also has the right technical details such porosity, so their stone is long lasting and safe to walk on.

Constant search and development of new products to enhance their traditional stone based services. Excellent use of online media.

Bringing anti-terror protection products into the public environment without damaging the aesthetic or pedestrian flow.

Then there is the enhanced profile with strategic projects, such as London 2012 Olympic Park landscaping and key players in major garden and landscaping exhibitions.

Before reading this article, written for the SCIP magazine, you may be expecting many useful Military Intelligence tools and tips. But films and TV don’t offer an accurate reflection of military intelligence.

The reality may seem so much more mundane because the best tools used are your mind, your attitude and simple common sense.

That said, there are many skills involved in the Military Intelligence field which are relevant to life within the commercial world.

The Military teaches us that when the chips are down, instead of panicking, have a cup of tea.

Strap on your pack, pick up your rifle, give your teammates some banter and get on with it.

It may be a British thing, but if you are struggling to find information, have a laugh at yourself. Call yourself a name and get back to it.

Choose the right team with the right skills

The first military lesson is to ensure that you have the most suitable and highly trained team possible to match the situation being faced.

In the military, you would not have an SAS Troop tasked to feed five hundred people.

You wouldn’t give the job of breaking an embassy siege to the Women’s Royal Balloon Corps just because they were around the corner and had just finished another project.

It may sound funny, but this sort of mismatch is seen all too frequently in the corporate world.

Marketing assistants may be asked to look for competitor information or to help find someone to do competitive intelligence for them.

A quick google search may be undertaken with the assumption that this will give enough intelligence.

Quality intelligence, where the right questions are asked. Where the best tools are used, which goes deep and turns over every stone, is the result of many years of training and experience.

The 7 Ps

The military has a saying “Prior Preparation and Planning Prevents “Particularly” Poor Performance.”

This teaches us that real leadership is to ensure you have a well thought out plan which includes a “don’t give up” attitude.

Nevertheless, the military also teaches us that sometimes you have to change your plan when situations on the ground demand it.

If you are unable to do this, sticking rigidly to what you were told to do, then you will soon lose the respect of your team, or worse.

So, if you are trying to collect information and it is becoming impossible, change the way you are doing the research. Approach the mountain of information from a different angle.

Accuracy

Accuracy is a crucial demand within both Military and Competitive Intelligence. Especially if there is a good chance that what you create could be used in the field. In the military, intelligence has to be accurate, or it risks lives. Lives of people and their families you will never meet.

Walking hand in hand with accuracy is common sense and the ability to think quickly and calmly.

You can only do this if you are confident in your ability, are well trained and experienced. The same applies in the commercial world.

Presenting tools

In the military, there is no better example of how important it is to get your message across. To people who need to decide what to and those who are tasked to do it.

Imagine the eve of a battle and the general stands up to address his men.

Armed with Intelligence and a plan, he outlines how he is going to defeat the enemy.

He realises that his troops and commanders will have difficulty in understanding the environment they will be fighting in.

But not to worry, he is prepared. And he reveals a fantastic PowerPoint presentation and a SWOT diagram! Teams have to get into breakout groups. They discuss the plan and isolate what the intelligence means to them.

As you can perhaps understand, this is going to worry the troops, who like to know which way to go and what to shoot at.

As discussed already, the military uses orders, Standard Operating Procedures and they are highly trained.

To keep it simple, the general delivers a succinct, inspiring message. A message everyone understands and replaces the SWOT diagram with something called a Map.

Map are simple to understand and, when in the battlefield, maps can be drawn in the sand with features recreated with pebbles and bits of stick. A 3D map called a model.

From these maps, commanders in the field build models of specific areas and buildings they need to focus on.

The military teaches us all to keep things simple, work as a team and prepare well. And, in order to ensure we know what to do and where to go, use a map.

Continued.

The full article can be found here and was written for the SCIP Magazine by Graeme Dixon and Darrell West of Octopus Intelligence. www.octopusintelligence.com