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Channel Marketing ManagerKEMP Technologies

THIS JOB HAS EXPIRED

Job Description

The Channel Marketing Manager will play a hybrid role as a core member of both the Sales and Marketing team. This is a high visibility role as part of a fast-paced, start-up type team in North and South America. This newly-created position will be responsible for supporting the sales organization through channel development initiatives and demand generation programs. This is a mid-level high-tech marketing and business development position which is designed to allow talented and aspiring individuals to have a direct impact in driving revenue

The role offers an exciting opportunity to represent best-in-class high quality technology in large Enterprises and SMB?s alike. This hybrid role is a great opportunity to leverage your marketing and sales skills as it will position you at the crossroads of two exciting career path progression choices.

Reporting to the VP of Sales, the ideal candidate will be a self-starter that can hit the ground running and leverage their experience in channel marketing of technology products to elevate our in-house demand generation capabilities. The role will be located in NYC at Kemp?s worldwide headquarters.

Key Job Responsibilities:

Manage the full lifecycle of online and offline demand generation campaigns with Partner Resellers and Territory Account Managers
Develop iterative marketing campaigns for lead generation
Craft messaging that targets the right audience to position Kemp with Resellers/end-users
Establish and report on campaign metrics and ROI; communicate goals and results
Work with internal/external resources to create compelling content and assets
Leverage marketing technology tools to bring scale to demand generation programs
Assist the VP of Sales in sales funnel activity and other assigned marketing projects
Support the creation and execution of territory business development plans
Working with Territory Account Managers identify/target candidate resellers that will support evolving strategic needs, new product introductions

Skills & Experience

Networking Industry Experience is absolutely necessary.
Bachelor?s degree or higher
A passion for technology
Years of high-tech B2B marketing or 3+ year?s enterprise software sales experience, preferably with computer networking or enterprise Software Company
Experience driving network management software marketing campaigns, or strong understanding of network management terminology from software sales experience
Comfortable in a hybrid role - If a Marketer, the ability to engage customers during sales cycle work. If experienced in Sales, ability to ramp up quickly and drive Marketing duties.
Experience with email marketing, Website marketing, PPC, SEO, social media marketing
Experience with Google Analytics or other marketing analytics platform
Excellent communication skills?both written and oral?including writing marketing campaigns
Strong goal orientation and work ethic
Demonstrated self-motivation and self-discipline
High energy and comfort working in a fast-paced, start-up type team environment
Experience using CRM applications, with specific knowledge of Salesforce.com a plus
Familiarity with marketing automation software a plus
KEMP leads the industry in driving the price/performance value proposition for application delivery and load balancing to levels that our customers can afford. Our products? versatile and powerful architecture provide the highest value, while enabling our customers to optimize their businesses that rely on Internet-based infrastructure to conduct business with their customers, employees and partners.