iPhone app Everest kicks off its $5M raise

Everest, an iPhone app for goal achievement, has filed a Form D for a $5 million fundraise.

So far, the startup has collected around $200,000 of that amount. Previously, the company raised $1.7 million in April 2013 and a $300,000 seed round the previous year. If this round reaches its total offering amount, that’ll put Everest at $7 million raised to date.

Previous investors include Peter Thiel, Behance founder Scott Belsky, Streamlined Ventures, and others. Two unnamed investors have so far committed to the current round.

What the app actually does strikes us cynical souls as a bit hippie-dippy:

Everest is a place to capture all your dreams and goals, while focusing on one: your Everest. Build your Dream Team to stay motivated, easily track your progress, get suggestions when you’re stuck, and be a part of a community that helps you be your best self.

The company states that popular goals named in the app include losing weight, paying off debts, learning languages and instruments, and writing a book.*

*As an author of multiple books, I can attest that an app will probably not help you with that. Yes, I’m a jerk.

Here’s what she looks like:

The company is based in the Presidio of San Francisco, way up there where the fog is thick and the rent is cheap(ish) and the people are scarce — just the way we like ‘em.