Beauty: matt lipsticks

Matt lipsticks: 'The new generation of matts are comfy, moist and long-lasting.' Photograph: Rui Faria for the Guardian

Matt lipstick is one of those products makeup artists love, but consumers traditionally hate. They contain more pigment and less moisture than sheer varieties and therefore have been quite literally a drag to apply. But trust me when I say you need a matt lipstick in your life this autumn.

Firstly, because the new generation of matts are comfy, moist and long-lasting. Secondly, because everyone is doing them this season and we are spoiled for colour choice. Thirdly, they just look chic and cool. This Red Carpet by Bobbi Brown is my new favourite thing, ever since I saw it on the model in their upcoming ad and begged for an early tester. It's part of a 12-strong range of matts, all in creamy, dense and fashionable colours, with an unusually luscious finish.

All my picks here are fabulous, but I prefer them all over a proper foundation and well-applied blusher (I'm not convinced matt works against bare skin. It seems to demand a quality underlay). I apply mine straight from the stick, usually in a bold shade – matt is no time to be coy – and tend to line lips first with an invisible liner (I like Jemma Kidd's) for a neat edge. Matt is unforgiving of a wobbly hand.