Network18 joins Times Internet's Colombia Audience Network

The network now claims to power over 55% page views across the top 10 news content publishers on mobile phones along with reaching over a quarter of a billion users per month worldwide.ETtech | May 05, 2017, 12:16 IST

Image source: Colombia Audience Network websiteNetwork 18, one of India’s three biggest publishers, has joined Colombia Audience Network, the publisher network of Times Internet*.

With this, the Colombia audience network now claims to have over 60 publisher partners that includes Network 18’s digital properties like News18, Firstpost.com and news publications like Punjab Kesari, Sandesh, Dinakaran, Udayavani, The Tribune, India TV, Bartaman Patrika and Andhra Jyothy besides Times Internet’s owned properties.

The company said that the network now powers over 55% page views across the top 10 news content publishers on mobile phones along with reaching over a quarter of a billion users per month worldwide.

“We are very excited to see Colombia Audience Network reach over a quarter of a billion users globally driving further engagement for marketers and publishers." said Gulshan Verma, Chief Revenue Officer, Times Internet.

"Today, the Colombia Audience Network is not only the largest content discovery platform in India but also is directly powering majority of the page views in the ten largest publisher groups in India. This will allow marketers to feel comfortable working with the platform not only in terms of the scale and the products we offer but also the quality of our premium publisher network.” Verma added.

The platform serves personalized content and video recommendations to consumers in addition to branded content serving more than 9 billion native recommendations per month. This translates into millions of hours of engaged time spent by consumers reading content and watching videos via the Colombia Audience Networks across more than 11 languages.

To generate these personalized content recommendations, the network uses Times Internet’s proprietary advertising technology that reviews more than 4,000 data points across the 250M user base.

Times Internet said Colombia Audience Network’s continued expansion of its publisher network across all major verticals augments the content marketing opportunity for brands and publishers.

It significantly increases the publisher's ability to strengthen their relationships with the biggest marketers including the Top 500 brands in the country, thereby helping them earn more revenue as well as improve their publication’s brand value for top marketers of the country

On the other hand, brands benefit by getting their content discovered via a large network. It also provides deep analytics that go to the extent of providing key audience information, such as what audiences are responding to chosen content.