1: Expand your target audience, the right audience for your brand

Unlike traditional forms of “spray and pray” advertising or guerilla advertising that are used simply to generate brand awareness, influencer marketing isn’t just about expanding your reach.

Why not?

With influencer input, you can hone in on appealing to the existing needs and interests of an audience that is relevant to your company.

Now:

Assuming you and your brand do the necessary research and due diligence to identify the best individuals for your campaign, your influencers will work to engage the people that are most likely to buy from your company.

This means you are getting in front of your desired customers more effectively.

But even better:

You can also generate more leads, more sales and more profits.

2: Increase your authority through influencer marketing

Authority is essential in any competitive market, as it shows your audience that you’re worthy of both their time, and their investment.

And what brand doesn’t want more of this?

When you collaborate with influencers, you expand your reach, while establishing more authority and credibility within your chosen niche.

After all, most users today trust their social networks and peers far more than any individual brand.

3: Achieve speed-to-market

When you collaborate with influencers, you have the chance to exchange information and content with your target market in a way that is far more speedy and effective than traditional marketing methods and public relations (PR).

And the reason is:

Its faster because you work directly with the them to access their audiences to get your message out.

Also, they may have ideas and be willing to collaborate with you on the best channels in which to do so.

In many cases, I’ve received feedback from influencers that helped me to better craft my message to ensure it resonated with their audiences.

That it was direct without the marketing mumbo jumbo.

This negates having to work through third parties such as the press where your message will likely take longer to get distributed and will likely be altered.