The consumer journey when buying a smartphone

In a study conducted by McKinsey to evaluate the process of a consumer purchasing a smartphone, they chose 85 people around the world to grasp the procedure and what they intended was not to be scientific, but instead to find what our major concerns were when looking for a new mobile device and what our positive thoughts were as well, and to see if they seem to differ or if we all agree on the majority of issues.

In the following infographic go through the consumer journey when buying a smartphone and find out if you feel or have felt the same way during your process.