Flipkart, which introduced an exchange scheme for electronics and mobile phones in October, has now partnered with American wrist watch brand Fossil Group to offer discounts to customers in exchange for their used timepieces, reports Payal Ganguly. Flipkart will donate the used watches to non-profit Goonj.

The watches category has doubled for Flipkart over the past year. Fossil Group's brands include Skagen, Emporio Armani, DKNY and Michael Kors.