Citizen takes over Bullring for multimedia Christmas campaign

Citizen: takes over the giant atrium banner in the Bullring shopping centre, Birmingham

The creative work for the campaign, timed to launch in the run-up to Christmas, stars the classical singer and Citizen brand ambassador, Katherine Jenkins, promoting the Eco-Drive Sunrise women’s watch.

It is the first time that Limited Space Media Group’s Connected Media has offered an advertiser all its channels in the shopping centre for a single campaign.

The platforms being used include Limited Space’s out-of-home mall media, comprising a large digital screen, giant atrium banner, and lift branding, which for the first time will include touch screens installed by the lift call button.

Citizen has also teamed up with Mooh, the Wi-Fi advertising company, to take over the Bullring’s free Wi-Fi homepage.