Sunday, March 22, 2009

IMHO: The New Guess Campaign

OK, I'm gonna say it. Am I the only one that thinks that the makeup in Guess's new campaign looks like the "don't" page from a makeup artist's training guide?

Guess is apparently bringing back the head-to-toe denim, big hair, and even the makeup of the 80's- straight out of a Robert Palmer video. Seriously. Add some gloss to the Guess model and you're there.

I've said it before and I'll say it again: I don't believe in many rules when it comes to makeup. It's makeup, not aerospace engineering- it should be whatever you think is fun and pretty. If there is one rule, however, that I almost always stick to it's this: pick one feature and go with it! If you have strong eyes, go with a soft lip. Likewise, don't pile on the eye makeup if you're sporting dramatic lips. Otherwise, it's a bit like a 3 ring circus: you just don't know where to look!

I'm a big fan of the 20's look too- have you seen the weekly challenge on Makeup Geek? It sounds exactly like what you're talking about- bold eyes and lips, bone-china skin, and it all works amazingly!

And I Am...?

Homebase is Cincinnati, OH, and yes, I'm proud to be an Ohio girl! I love the fact that there's a Saks and Tiffany & Co. downtown, but I can drive 15 minutes and see a cornfield! I've been a makeup artist and skin care buff for almost 20 years, in just about every realm of the business you can be in- I've worked retail, managed & trained for major companies, done makeup for theatre, advertising, weddings; you name it! I'm married to the love of my life, soul mate, high-school sweetheart, life partner and other half, Brad, and we have an incredible 7-year-old daughter. I spend most of my time raising my baby (girl scout leader, school-helper, crafting and party planner extraordinaire !)