Nish Bhutani appointed as Vuclip's global product head

Bhutani will lead Vuclip's product and operations in a bid to grow its monthly subscriber base, increase user traffic and build engagement with all of Vuclip's product offeringsETtech | September 07, 2016, 17:33 IST

PCCW Media-backed video-on-demand service Vuclip has appointed Nish Bhutani as its global product head as the company looks to expand its global footprint in India, Southeast Asia, Middle East and Africa.

In this role, Bhutani will lead Vuclip's product and operations in a bid to grow its monthly subscriber base, increase user traffic and build engagement with all of Vuclip's product offerings including its recently launched premium video streaming service Viu and video sites run in partnership with telecom operators.

"I believe that a product or service is a manifestation of a company’s culture. Vuclip’s offerings have been devised keeping every stakeholder in mind, but with the user at the center, and with unique perspective on emerging markets. I look forward to working with the team at Vuclip to make our products more relevant and meaningful to consumers in these markets" said Bhutani on his appointment.

Prior to Vuclip, Bhutani worked at Flipkart-owned Myntra as Senior Vice President of Content for nearly six months. Before that, he was the Chief Operating Officer of online auction house Saffronart for nearly seven years.

Bhutani also has significant experience in the online video segment, having played a key role in launching film & TV digital distribution major Arts Alliance Media (AAM) in the United Kingdom.

Under Bhutani's leadership, AAM incubated and grew Lovefilm to be Europe’s largest movie subscription service, prior to its sale to Amazon in 2011, the company said in a statement.