Printing Is Just Part of What We Do

As a full-service printing firm, we provide many business-to-business services you might not expect to find under one roof. Yes, we print just about any business form imaginable, but we also provide many collateral sales and marketing services to help you grow your business.

Here's a list of some popular services we provide.

Welcome to Our Amazing Resource Library!

Did you know we have a large collection of online resources available for your creative inspiration? Our free resource library includes creative graphic design ideas, sales and marketing solutions, management ideas, and best practices for managing a successful company.

When You Need Help, You Can Find it Here

Got a question about printing or need some help preparing your files for print? You might not know much about printing, but we do, and we're only too happy to share that knowledge, experience, and advice with you. After all, we want to make sure you look good on paper.

Important Details

Not Your Ordinary Neighborhood Printing Firm

To say Gerald Printing purchases and prints on beautiful papers for businesses around the world is very true. That's the essence of what we do - but it hardly tells the whole story.

We’re So Much More Than What We Print

We're not just enthusiastic printers of business forms and sales and marketing materials, we're dedicated graphic arts professionals who seek to use our creative skills to improve the results of your printed documents and sales and marketing materials. How can we help you reach your goals?

Master the Light With Custom White Balance

Not so long ago, color photographs were developed and printed in a darkroom. Colors were adjusted using chemicals, graduated color filters, and hundreds of dollars worth of equipment. The process of developing and printing photographs was long and grueling. Fortunately, today, things are different. Film photography has become a fine art, and digital photography has taken the helm because of its quick and efficient turnaround.

In the digital world, images can be edited, re-edited, and manipulated before they go to print. Instead of the enlargers and chemical baths found in traditional darkrooms, we now have the technology that gives us the post-processing power to tweak and change photographs to enhance them, sort of like a digital darkroom.

Adobe Lightroom is an inexpensive post-processing program used by amateur and professional photographers across the globe to edit and refine images. It includes many great features, one of which is a powerful White Balance tool that allows you to make color-tint adjustments that will help normalize the color tones you just couldn't land in-camera.

What Is White Balance And Why Does It Matter?

White Balance, which is measured in Kelvins, represents the temperature of light (cool or warm) recorded by your camera. Kelvins range from 1,500K (very warm) to 15,000K (very cool). It's important to stay aware of your White Balance setting as it could save you hours of editing time later. Most cameras today have pre-programmed presets such as Tungsten, Shade, Flash, Florescent, and Cloudy that all record temperature differently and help you capture colors as accurately as possible.

How Can I Make White Balance Changes In Lightroom?

When things aren't exactly what you're looking for, and you need to make adjustments, there are three ways you can adjust White Balance in Lightroom:

1) Eyedropper tool

Select the eyedropper tool from the Basics Panel and find an area in your image with light gray or neutral tones. Click that spot with the eyedropper tool and let Lightroom calculate the White Balance for you.

2) White Balance presets (RAW images only)

If your image is in RAW format, you'll have a list of White Balance presets available to you through the Basics Panel. Using the White Balance drop down menu, select an option that best describes the lighting conditions you shot in.

3) White Balance temperature and tint sliders

The temperature and tint sliders are an advanced setting that allows you to manually adjust how warm or cool an image is, in addition to adjusting the tint between green and magenta. This setting is the most powerful option of the three.

Go ahead and test the waters, and don't worry if you've made a mistake with your settings. Lightroom is a non-destructive editing program, so you can always get back to square one if you've made changes that just don't work well. Simply use the Reset button to remove all adjustments and return your settings to what they were when the image was captured, and you can start again.

Lightroom has become the photographer's tool because it just has so much power and so much depth, but because it has so much power and depth, sometimes the things you need are...well...kinda hidden or not really obvious. There will be a lot of times when you need to get something done in Lightroom, but you have no idea where Adobe hid that feature, or what the "secret handshake" is to do that thing you need now so you can get back to working on your images. That's why this book was created: to get you to the technique, the shortcut, or exactly the right setting, right now.

Here's how it works: When you need to know how to do a particular thing, you turn to the chapter where it would be found (Print, Slideshow, Organizing, Importing, etc.), find the thing you need to do (it's easy-each page covers just one single topic), and Scott tells you exactly how to do it just like he was sitting there beside you, using the same casual style as if he were telling a friend. That way, you get back to editing your images fast.

This isn't a book of theory, full of confusing jargon and detailed multi-step concepts. This is a book on which button to click, which setting to use, and exactly how and when to use it, so you're never "stuck" in Lightroom again. This will be your "go to" book that sits within reach any time you're working in Lightroom, and you are going to love having this type of help right at your fingertips.

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Instant Online Pricing

How many times have you visited a website, looking for a product, only to get frustrated because no pricing information is available? Not on our website. Our instant pricing tool is simple to use. See quickly how each decision you make—from paper stock to ink choices to bindery and folding options—affects your bottom line. You'll get a quick and accurate price every time.

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Online Estimating

Need an estimate on a printing project, before you commit to having it done? Whether you're planning a simple piece with few requirements or a more complex project that involves advanced services such as design, bindery, mailing, or marketing, we'll provide a quick, accurate estimate to help you plan your budget.

Online Ordering

Order your printing safely and securely straight from our website. Our order forms make it easy, and reorders are a breeze. Plus, you can track your orders all the way through to completion and view your complete order history anytime. If you order the same printing products frequently, ask us about creating a document library to save even more time.

Send a File

Everyone uses the Internet to exchange information. But what if the information you need to exchange is in the form of a huge graphic file? No problem! Our website lets you send files of virtually any size effortlessly and securely, without the hassle of a traditional FTP. Plus, our email confirmation and online job tracking system eliminate the worry of not knowing if the file made it through.

Online Proofing

We all want things to be quick and easy, don't we? Our online proofing system is both. In addition to the instant proofing options available with uDesignIT! and FastTrack, we provide online digital proofs for orders that require them. When a proof is ready, we email a link, so you can view the proof securely on our website. While there, you can approve the proof, reject it, or suggest changes - all from the same secure screen. What could be simpler than that?

Customer Portals

The first time you do business on our website, we'll automatically create an account for you in our Online Print Center. There, you'll be able to track orders, view order histories, update credentials, view proofs, and reorder your printing. We can even create a branded portal for your entire organization if you'd like, complete with branches, document libraries, company managers, order approval hierarchies, custom notifications, inventory management, and more.

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Document Library

The document library is our term for the set of online order forms unique to your company or to specific departments or branches within your organization. Each item represents a specific printed piece. For example, if you have 10 different printed forms that get used throughout your company, you'd have 10 separate document library items set up - one for each form. Document libraries make it easy to order, track, and inventory your most frequently used printed items.

uDesignIT!

uDesignIT! makes it easy to personalize "templated" items, such as business cards, that are unique to your organization. Items appear as part of your document library and include an instant proof that updates automatically as you fill out the form. Changes are not limited to text alone. Images, backgrounds, colors, and fonts can all be made variable, as well, for even greater flexibility.

FastTrack

Want a simple way to send us your digital files without worrying about fonts and images getting left behind? Want to "print" your files straight to our website from within any program-even if we don't have the same software, version, or fonts as you? Want to rest easy knowing your printing will look exactly like what you see onscreen? Want real-time feedback that lets you troubleshoot and eliminate production snags before they happen? Of course you do. We can help.

DesignEdit

If you're looking for beautiful design in a hurry, DesignEdit is for you. DesignEdit provides thousands of ready-to-use templates you can personalize to create print pieces for yourself or your company, all from the comfort of your own computer. No special software or graphic arts degree required. The DesignEdit online editor allows you to personalize the templates with graphics from our library of over 14 million high-quality images. You can even add your own text and images if you prefer. Either way, the end result will be a beautiful creation as unique as you.

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The Ideas Collection

We all have times when we could use a little inspiration in our work. If you're running short on ideas, we're here to help with articles and insights meant to ignite your creative fire. From marketing tips to creative how-to's, you're sure to find something to spark the imagination.

What's New?

We live in an age of unprecedented access to information. Unfortunately, trying to keep track of all that data can be overwhelming. Twice a week, we provide executive summaries of some of the most interesting articles and posts we find from popular business websites and blogs.

Our List of Greatest Treasures

We all have websites we rely on every day for information relevant to our businesses and lives. Then there are the exceptional sites -- the ones we stumble on occasionally that are sooooooooooooo good, we make sure to save them in a special place for future reference. Over the years, we've built up a pretty good trove of website gold, and now we're sharing that bounty with you, our customers.

Popular Graphic Arts Software

Keeping track of the latest software upgrades is enough to drive anybody crazy... unless you have access to our easy-to-use list of the most popular graphic arts software. What a helpful reference tool!