Pixable Brings the Hashtag to Facebook Photos

The startup's core service sorts images from your Facebook and Twitter feeds into piles such as "Top of the Day," "New on Twitter" and "New Profile Pics." Now you can tag the photos in these categories with hashtags and see them in your Facebook Timeline.

A new Facebook Timeline integration will show activity on the app within modules on user timelines. Photos with hashtags show up in a separate module in your timeline that functions like an album collection organized by sentiment rather than event. Using the new feature, you can sort the photos you view on Pixable — from both you and your friends on Facebook and Twitter — into piles such as #cute, #nyc, #friends or #birthday both within the app and on your Facebook profile.

Other Pixable Facebook Timeline modules include a roundup of favorited photos each month and a general log of app activity.

So far about 1.5 million people have installed Pixable on their iPhones and 300,000 have installed it on their iPads. About 20% of them log in every day.

"People are treating this more like a photo inbox," explains Pixable co-founder Andres Blank. "The photos that really matter come to you, you don’t have to go on a hunt."

While focusing on photo consumption rather than broadcasting is what distinguishes Pixable from other photo apps, it also puts the app at a disadvantage when it comes to growing its numbers.

Hashtags are Pixable's first broadcasting mechanism. When you add one to a photo, it can be Tweeted, Facebooked or shared with the rest of the community. Users can also browse public photos by hashtag.

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