Get your marketing e-mails noticedMake your e-mails more effective by choosing a tone that is appropriate for your audience, customizing messages to match the characteristics of recipients, making text easy to skim and evaluating which links are getting clicks, writes Susan Payton of Egg Marketing & Communications. Small Business Trends
(3/5)

Are you using your employees efficiently?Maximize the productivity of your company by making sure all of your employees are taking on tasks that match their skill sets, writes Beverly Flaxington. Don't waste your highest-paid workers' time with low-value tasks.
"Know what each task is 'worth' in terms of its importance to the organization's profitability," she writes. BusinessNewsDaily.com
(3/6)

The Truth about Cloud Security72% of businesses are using the cloud. 56% said they are still figuring out exactly where they can use the cloud more. Why would so many businesses already trust these services with their own and their clients' most sensitive data? While security risks are real, the cloud is also more secure than you think. Read this eBook to learn more

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Industry Insight

Term life appeals to a broad range of consumers, experts sayTerm life insurance can meet the needs of a wide range of younger and middle-aged consumers looking to replace income, take care of debt or pay education costs in case of premature death, says planner Rich Arzaga. The product, which costs a fraction of whole life, offers rates that are 50% lower than they were two decades ago, partly because of medical improvements, greater longevity and improved underwriting standards, according to this article. Various policy riders are available to address terminal illness, disability and accidental death. Financial Advisor online
(3/6)

Embrace Disruptive InnovationTraditional business is constantly being impacted by overwhelming and sudden shifts in the marketplace. This new normal is "disruptive innovation". Read this white paper to learn what disruptive innovation is and how your company can use cloud ERP to stay in the game. Download the white paper >

Provider cost, quality info increasingly important to employersAbout 25% of large employers are using financial incentives to hold providers accountable for their services and one-third expect to do so by next year, according to data from Towers Watson and the National Business Group on Health. Employers also plan to increasingly offer workers more information about provider costs and quality, with 56% of the large employers surveyed expected to offer such tools by next year. Modern Healthcare (subscription required)
(3/7)

Cost-management strategies cut spending on specialty therapiesAn Express Scripts study found employers using multiple cost-management programs averaged 13.6% annual increases in specialty drug spending per member, compared with 27.8% for those without the programs. The findings were presented at the National Business Group on Health's Business Health Agenda 2013 meeting. Drug Store News
(3/7)

Prepare for 2014 at AHIP’s June Exchange ConferenceAHIP’s next Exchange Conference, June 12 in Las Vegas, will bring together thought leaders in business, government and health care to share implementation updates and next steps, and address your questions. The Exchange Conference is being held in conjunction with AHIP’s Institute 2013, providing you an opportunity for additional learning and networking. Register today.

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not reflect actual AHIP endorsements. The news reported in SmartBrief does not
necessarily reflect the official position of AHIP.