Cott Beverages

In a deal worth more than $1.25 billion, two major beverage manufactures have specific goals that move them in opposite directions. Refresco’s purchase of Cott’s traditional bottling business positions them as a leader in Europe and the United States, gaining almost 50% more capacity and volume. For Cott, the move away from sugary drinks positions …

The carbonated soft drinks industry started a slow decline back in 2005, causing major bottling companies, like Cott Corporation, to find alternative revenue sources. Cott’s successful acquisition of DS Services was the “first of many acquisitions that will see Cott’s customer base—and profit—grow.” This also signals the pursuit of better-for-you brands to offset the losses …

With a tough year in the soft drink category, and continued decline in sugary drinks, there are several companies still managing to expand and fill demand. These companies have very little brand recognition among consumers, such as Cott, but that’s okay, because their focus is providing retailer-brands for some of their biggest customers, like WalMart. …