Christmas 2012 and the first few months of
2013 have seen the fruits of that focus, with new work breaking for Honda,
Lurpak, Tesco, Three, Visit Wales and more. Here are a few recent highlights at W+K London:

-
As Britain grumbled its way through recession and winter, we launched a
new campaign for Lurpak celebrating the power of “good, proper food” to put
fire in the nation’s bellies.

This work also went down well at Campaign.“This, surely is why we are all in the
business. A brilliant idea when it launched and one that just gets better with
time and development. This latest execution is beautifully crafted, with the
same perfect tone of voice we’ve come to expect from Wieden + Kennedy.”

– Our
plucky little wonder pony launched for Three at the beginning of March and quickly
moon-walked his way to the status of full-on internet sensation.

Gazillions of
views, umpteen shares, a million remixes, Fleetwood Mac back in the charts –
Socks the pony smashed Twitter, topped the world’s viral video charts and
appeared on national news from the USA to Japan. The Mail wrote:“As the government's
austerity programme rolls on, and the UK tightens its belt, Britain is a nation
in need of something to smile about. And it seems a Shetland pony moon-walking
to the strains of an '80s pop tune could be just the thing. An advert for
mobile internet firm 3, which sees a pony tapping its hooves to Everywhere by
Fleetwood Mac, has been lauded as 'the best thing ever' by fans on Twitter.”

And
went on to say: “Agency Wieden+Kennedy London is sometimes criticised for trying to
be original and different with everything (often a rather painstaking process). But who else would be so
brave?” *agency
accepts criticism, blushes collectively at praise*

– Our print campaign for Tesco setting out their
response to the horsemeat scandal was described as “poetry” by the Standard and
compared to a Shakespearean sonnet by the BBC, who said the copy had "an incantatory quality, in the way it repeats certain
phrases, trying to cast a spell on the reader with words”.

– We helped launch a new initiative for
Tesco – the Price Promise. Here’s how it works: when you shop at Tesco, online
or in store, they will compare your basket against the prices at Asda,
Sainsbury’s and Morrisons. If your shopping would have been cheaper there,
Tesco will give you a voucher for the difference for up to £10. The Price
Promise campaign has rolled out nationally on TV, posters, press, online and in-store. Price Promise has been described as a potential ‘game changer’ by Retail Week.

No wonder the first quarter of the year
seems to have passed so quickly – we’ve been busy.

2013 is shaping up to be another tough year
for the advertising industry. I’m not particularly positive about prospects
for the business in general (though UK ad spend is forecast by some experts to
grow, I don’t necessarily see this translating into increased agency revenue),
or the UK economy – forecasts seem to be generally gloomy – but, based on the
first quarter of the year, with more hard work, continued focus on our people
and the quality of what we do, and the support of some amazing clients, I am
very optimistic, with custard on, about the outlook for Wieden + Kennedy London.

We are pretty pleased to share with you what is our first campaign for the Coca-Cola new iced tea brand FUZE TEA.

The campaign is based on the insight
that everything great in the universe is the result of ‘when this meets that’.
Simple. From when Big met Bang, to when Tea met Fruit, everything great is
always a combination of things. FUZE TEA is just another example of this. (Especially the part about when Tea met Fruit.)