Lamar Odom to serve as life insurance spokesperson

Life Insurance Awareness Month may not be for another 60 days, but its spokesperson has already been announced.

According to the LIFE Foundation, a nonprofit organization that seeks to better inform consumers about the value of life insurance, NBA star Lamar Odom will serve as the spokesman for Life Insurance Awareness Month, which takes place in September.

Odom has been personally affected by life insurance, as his mother died at a young age.

"I’m sure my mom didn’t think she would die at age 35, but that didn’t stop her from doing the responsible thing and buying life insurance," said Odom. "Her wise decision gave me the foundation to move on in my life, and played a big role in making me the person I am today."

LIFE Foundation says Odom will appear in several public service announcements highlighting the importance of life insurance, which will be broadcast on television and radio starting in August.

The ultimate goal of the campaign is for more people to purchase life insurance, which, according to LIMRA, 30 percent of U.S. households lack.