Inbound Marketing

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Transcript of Inbound Marketing

It works

24 hours a day, 7 days

a week.how ?On average, it costs 62% less to acquire a new customer using inbound marketing.So what is it that makes inbound better?What is the most important problem your customers face?Determining your offerIt works, even when you don'tInbound Marketingfor the Green IndustryYour 21st century sales rep - GoogleInbound marketing can turn your websiteinto a qualified lead generation machineCustomers come to us, ready to buy.It's measurable...so what?The landing page is the cornerstoneof Inbound Marketing.So what does Inbound Marketing look like?What is

inbound marketing, exactly? Well, it's the opposite of outbound marketing...Or, more appropriately, interruption marketinglike...print advertisingTV commercialsunsolicited e-mailscold callingbanner adspress releasesdirect mailradio adsTraditional marketing methods like these are increasingly tuned out by consumers.So what can we do to reach new customers?200 Million Americans registered on the Do-Not-Call list86% of peopleSkip TV commercials given the opportunity

44% of direct mailis never even openedThat's where Inbound Marketing comes in.Inbound Marketing works by earning attention, rather than buying it.By providing customers:VALUABLE informationfor FREEwhen they REQUEST itOne word:ReturnonInvestmentIt's

measurableCustomers come to usAnd when they do, they're ready to buy"We know that half of our advertising money is wasted...we just don't know

our growthBrad TurnerThey've already identified that they needthe services that you offer.They've found you via search engines and chosen to leave their contact information, they're just waiting on us to close the deal.A landing page is a web page with:An offer (ie. free eBook)in exchange forPersonal informationThis converts your everyday website traffic into actionable leadsHow to maintain a beautiful lawn on a busy schedule?

How to build a weed-resistant lawn?

How to find an affordable lawn care service?

How do I create a new landscape design for my lawn?

Or simply offer a free estimate!Rely on your experience when choosing an offer at first; after we have created several landing pages, we'll be able to identify which offer is most effective Core Content`This is the free digital product you provide in exchange for visitors' contact information

If your core content is perceived as highly valuable, customers subconsciously transfer that value to your products and services They think:"If this is what they give away for free, imagine what their paid products must be like!"Designing your Core ContentDetermine the best method of delivery:

Text (eBook or blog post)Audio (Podcast)Video (YouTube, Vimeo)What resources are available to you?Do you know a good writer? Graphic designer? Have a video camera?Are you a convincing speaker?If you need to, outsource it. It's a one-time expense and many marketing firms now specialize in content creation!Feeding your Landing PageVisualize your landing page as a hub, converting your traffic streams into high-quality leads. Like this:LandingPageYouTubeBlog postsFacebookForumsE-mailMarketingCollateralSharpening the SawSo now we have alead-generating Landing Page,with a persuasive offer,fed by multiple streams of traffic.This is a fully functional Inbound Marketing campaign!But we're not done yet...Analysis & Continuous ImprovementIf we cannot measure it, we cannot improve it.Two of the best web development tools available: Google AnalyticsGoogle Webmaster ToolsAnd the good news? They're freeContinuous ImprovementSo as we build more landing pages for each of the services we offer, we can compare their performance using these free Google tools.This way, we can control the amount of time we spend converting these leads into sales by making followup callsTo take on new businessFree Inbound Marketing ToolsGoogle Analytics - http://google.com/analyticsWebmaster Tools - http://google.com/webmastertoolsMarketing Grader - https://marketing.grader.comAlexa - http://www.alexa.comPhotoPin - http://photopin.comPicMonkey - http://www.picmonkey.comWordPress - https://wordpress.comHootsuite - https://hootsuite.comTweepi - http://tweepi.com

More on Landing Pages -http://thelandingpagecourse.com/landing-page-101-intro

when we have the manpower & equipmentfor controlled, sustainable growthTraditional Marketing: