The 3D toon will post one of the lower openings for a DreamWorks Animation pic, but is banking on strong legs; Justin Timberlake-Amanda Seyfried's "In Time" doing so-so, while Johnny Depp's "The Rum Diary" all-out slumps. READ MORE

Behind the Screen explores the impact of technology on movies and TV shows, specifically content producers, cinematographers, editors, VFX shops and artists, sound mixers and editors, technical (including R&D) roles and the post-production community. This includes products from companies like Red, Canon, Dolby and Avid to new hires in key below-the-line positions on movies or at below the line post/VFX shops