#customer segmentation

Given the imperative to thrive in the digital world, the first step for media marketers is to combine first-, second-, and third-party data into unified user profiles using a data management platform (DMP), such as Adobe Media Optimizer and its audience management capability.[Continue Reading...]

Advanced segmentation functionalities are now an important part of Adobe Analytics. Segmentation is the most important item in the digital marketer's toolkit. Learn about these powerful new segmentation capabilities so that you know what to expect and how to begin taking advantage of these improvements.[Continue Reading...]