“The Web Is What You Make It” is Google’s new campaign for its Chrome browser.

Campaign Idea & Objectives:

The idea of the campaign is simple yet emotionally oriented. “Dear Sophie”, the latest ad, shows a father using Google products to catalog his daughter’s life events from birth to a hospital stay for an unnamed illness, to the loss of her baby teeth. He writes her notes using Gmail, for instance, and posts videos of her on YouTube.

The ad is part of Google’s another emotional ad from Google that aired during Glee. That ad supported the LGBT community with a 91-second compilation of “It Gets Better” clips on YouTube.

Campaign Buzz:

“Dear Sophie” currently has around 560,00 views on Youtube although it has been online for a week only! Furthermore, the ad was able to score 6,386 likes and 878 comments so far.

As for the “It Gets Better” ad, it currently has more than 400,00 views on Youtube.

Opinion & Lessons Learned:

Although the ad got a few dislikes because viewers worried about privacy issues as well as the purposeful manipulation of people’s emotions just for gaining more users, I loved the ad and the idea of the campaign in general. To me, it is heartfelt and very creative.

So what can we learn from this campaign?

People are not always looking for a laugh: One might think that humor is the best way to enter the minds of your audience, it’s not. Sometimes, the tears can bring your audience closer to your brand as well.

Find the right social media channel for you: Not every campaign needs exposure on multiple social media channels, remember that when designing your campaign and matching it with the campaign objectives you have in mind.

Finally, did you happen to see this campaign? What did you think of it?

For the past month, the internet has been really buzzing with various news headlines and articles related to Google! Apparently, Google is going through some major changes, mostly to the better, and everyone is excited about what’s next in line!

Therefore, I decided to dedicate this post to latest Google news that can change the way you deal with the internet in general and your view of Google in specific.

What’s Up Google? Latest News & Changes:

Google To Do More Piracy Fighting with Search:

Google, once considered by some media companies as a rogue actor on the issue of copyright, is stepping up antipiracy efforts, the company said today. (Read more at CNET)

Multiple Gmail Accounts Just Got A Lot Easier to Manage:

Google announced yet another awesome Gmail feature. Called e-mail delegation, the feature will allow you to easily manage multiple Gmail accounts without signing in and out of Gmail and switching accounts manually. (Read more at CNN)

After going through with my mother over the last two parts I left her for a week to try and experiment with what she learned and I was really proud of what she achieved. Never mind that she now checked the pictures of friends of friends of people I never heard of, but she was now curious about who is that girl that is commenting on my brother’s profile, and what are all those weird messages of psychics and farm animals that keep on showing up on her homepage. She also informed of a ‘new’ use that she has found for Facebook for she has ‘discovered’ that by clicking on events on the homepage she will be able to see and plan for everyone’s birthday and she was excited about learning that little tidbit on her own. While I could have delved deeper into Facebook explaining applications and games I choose to leave that for a different day and focus on taking her a bit outside of Facebook on this day, focusing our time on two things; Gmail and Skype.

In one of his latest shows on Comedy Central, Stephen Colbert uses “The Word” section to express a serious yet hilarious view of today’s social media environment. He cunningly points out the dangers of using social media in terms of privacy while showing how big social media giants such as Facebook are selling our information to the “highest bidder”.

With the latest revamp of the Homepage people caught a whiff of what the Facebook team is cooking. They are working on completely rewriting their messaging service and it smells yummy. They are creating a full fledged webmail client with POP/IMAP support with the email address being your vanityurl@facebook.com.

There have been a series of security compromises on the internet this year, and it has become apparent that no one is safe. Twitter with its stellar record of security has been hit again last Friday by what seems like the work of "The Iranian Cyber Army".

To Counteract this seasonal hailstorm of concerns, this time, Google has introduced the Google Dashboard. The Dashboard will include all the information they have regarding your Google account and offer a one central location for you to manage the settings of all your Google services and accounts. Or is that what it really does?

The small laws, the big laws, the rightful laws, the new laws, the old laws and so on; the wide list of law descriptive terms is endless! Yet, when it comes to freedom, especially over a loose medium such as the Internet, there is but one question one should ask: Are the laws unlawfully limiting the freedom of individuals using the...

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