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2017 FINALIST BUSINESS-TO-BUSINESS
UNITED STATES

IBMC-suite

RAN IN: United States

CLIENT

IBM

AGENCY

SUMMARY

IBM's latest global C-suite Study was set for release in 2015. Traditionally a valued source of insight into the business world, the impact of the Study had diminished thanks to competitive intrusions, lagging perceptions of IBM's consulting expertise, and shifts in content consumption behavior. The challenge was to re-build the Study's relevance, leverage it to build awareness of individual IBM Global Business Services experts, and restore the prestige and impact that it had recently lost.