The Young Ones College Competition Announces 2016 Winners

The One Club

May 10, 2016

The One Club today announced the winners for the 2016 Young Ones College Competition, the most prestigious student competition celebrating the year's best in advertising and design.
Sponsored by Serviceplan, this year's challenge offered students a choice of two briefs: LEGO’s “Be The Playful One,” which tasked participants to improve the in-store customer experience; and “Empathy to Equality,” which addressed global gender inequality.
There were 26 winners from Brazil, Germany, India, Italy, Sweden and the U.S. The complete list of winners is as follows:
Gold Pencils:

City College / New York, “Effigies for Equality” for Empathy to Equality

Art Center College of Design / Pasadena, “Lego Recycle” for LEGO

Miami Ad School / New York, “Lego Song” for LEGO

School of Visual Arts / New York, “Hand-Bag” for LEGO

Silver Pencils:

Berghs School of Communication / Stockholm, “Say Yes to No” for Empathy to Equality

School of Visual Arts / New York, “Job Control Methods” for Empathy to Equality

The Creative Circus / Atlanta, “See Through the Camouflage” for Empathy to Equality

University of Colorado / Boulder, “Lego Wildlife Fund” for LEGO

Art Center College of Design / Pasadena, “Lego Music” for LEGO

School of Visual Arts / New York, “Brick-Brain” for LEGO

NABA / Milan, “Playable Logo” for LEGO

Bronze Pencils:

Boston University / Boston, “Opendoor – a glassdoor initiative for equal pay for Empathy to Equality

University of Colorado / Boulder, “Inequality by LinkedIn” for Empathy to Equality

Art Center College of Design / Pasadena, “Happily Ever After is Doing What You Love” for Empathy to Equality

Miami Ad School / New York, “Step in inequality” for Empathy to Equality

Savannah College of Art and Design / Savannah, “The Lost Bill” for Empathy to Equality

Robertson School of Media and Culture / Richmond, “Lego Studio” for LEGO

Beckmans College of Design / Stockholm, “Lego Generator” for LEGO

College for Creative Studies / Detroit, “Builder’s Box for LEGO

School of Visual Arts / New York, “Empower” for LEGO

School of Visual Arts / New York, “Brickontainers” for LEGO

School of Visual Arts / New York, “The Master Playbook” for LEGO

Brigham Young University / Provo, “LEGO Playbox Logo” for LEGO

Winners were awarded at an awards ceremony at the Metropolitan Pavilion in New York City on May 10. This year, the Young Ones received more than a thousand entries from 20+ countries.
Visit www.oneshow.org/youngones for more information.