Moreover, panelists will be giving away their own money. They include Wilhelmina Models president and TV Land's "She's Got The Look" judge Sean Patterson, author Candy Spelling, poker player Vanessa Rousso, and Pussycat Doll Melody Thornton.

"It's not business opportunities people are pitching," Patterson tells Access. "It's that anyone can come in front of us at any time to ask for money for anything. It's the most fun, surreal experience you could ever imagine. I can tell you right now, there's never been a show like this on the air. Ryan's a genius."