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'The Postal Service' Complains to Apple For Copying It's Video

AdPulp points us to The Postal Service website on which band member Ben Gibbard posted a statement complaining about Apple's copying of its "Such Great Heights" video for use in the company's new Apple/Intel spot. In the statement, Gibbard writes writes, "We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent." Eminem. Lugz. Apple. Intel, TBWA/Chiat/Day. What's the deal?

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OK... now if you watch both the Apple video and the ENTIRE postal video you will find that really they have VERY little to do with each other... what it all comes down to is that there ae very few 'cool' ways to shoot a manufacturing facility and what it usually comes down to is a company liasion saying 'this would look nice... and you could get a good shot over here...'. This is why every office looks the same... each packing plant is identical... all warehouses... well you get the point. There is little variation and only so many pieces of equipment that are plesant to look at...

Posted by: wmurphy on January 24, 2006 11:30 AM

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