Reflect drops public beta to power developer-first data visualization

Data visualization has been done — we have publicly traded, interactive, real-time and heck even artificially intelligent companies promising data visualization. But despite all the noise, Portland-based Reflect is making a go of it in the space, opening up its public beta today. By putting developers first and letting them integrate and customize visualizations in their own creations, Reflect wants to be so useful it becomes part of the developer toolkit.

“We are focusing on companies that have data as their value proposition, that are investing in collecting tons of data and that see data as core to what they are,” said Bilmes.

Initially, Reflect’s model required companies to give it more data than most enterprises were comfortable with. After some necessary retooling, Reflect gained the ability to integrate directly into a customer’s architecture, skipping the step where data has to move off servers. This way companies don’t have to open up vulnerabilities by sending Reflect security credentials.

One of the benefits of Reflect is that its developer-first approach doesn’t create a zero sum game for non-technical employees. Once a visualization is implemented, anyone can go in and edit features to their liking using the Reflect design studio.

Reflect employs a lean team of ten and has worked with companies like GM, Barracuda Networks, Zendesk, Simply Measured and TUNE.