Best practices, updated every Wednesday

July 02, 2014

Tip of the month: Set up a monthly meeting to discuss business development with a few colleagues

Plan to meet for breakfast or lunch the first Wednesday of every month, or at some other regularly scheduled time. Invite four to six colleagues whom you enjoy working with. Commit to specific marketing action items the first month, and every later month report to your colleagues what you did and did not accomplish, and your new plan. Try to get someone from the firm’s marketing department to act as the meeting organizer who will send out regular reminders and summaries of accomplishments, and assure that meetings are held even when some people cannot make it.

The first Wednesday of every month is devoted to a short and simple tip to help lawyers increase efficiency, provide greater value to their clients and/or develop new business. For more information on improving results, see page 54 of my Legal Business Development Quick Reference Guide, which is now available in both paperback and Kindle editions.