Latin TV and movie star Mario Cimarro is a hot commodity. Cimarro, who co-stars in the big-screen flick “Rockaway,” is being shopped in LA for TV and movie deals by manager Lynda Bensky – and set off near hysteria last Friday during a public appearance at the Star Theater in Glendale, Calif. “People were screaming, rushing the stage and bringing him gifts and flowers,” said an eyewitness.

The Cuban-born Cimarro, a Mexican citizen who moved to LA in 2007, will also make his radio debut when LA’s KIIS FM plays his new song, “Bendingo Mi Suerto” from his CD, “Tu Deseo.” * * *

NBC News has rejiggered its correspondent lineup as we head toward Inauguration Day. Chuck Todd, who’d been rumored as a possible “Meet the Press” host, becomes chief White House correspondent, a beat he’ll share with Savannah Guthrie (White House correspondent). Todd remains NBC News political director.

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Ernie Borgnine and Tim Conway – aka “SpongeBob SquarePants” characters “Mermaid Man” and “Barnicle Boy” – were back in the recording studio Wednesday to voice a new batch of “Sponge Bob” episodes. They were joined by series stars Tom Kenny, Bill Fagerbakke (“Patrick”) and Bob Joles (“Man Ray”).

Last, but not least:

* Funny comment yesterday from Z100’s Elvis Duran – who said he’d “take a hostage” if he heard one more person start a sentence with the words, “In these tough economic times.” Great line.

* Condolences to Media week’s Marc Berman on the passing of his mother, Sheila Berman.