For a portion of Windows 10 users, iTunes' appearance on the Microsoft Store may not matter much because they can use the standard desktop app. Where it will have an impact, however, is for anyone using Windows 10 S, which is locked down and only allows installation of apps from the Microsoft Store. For those users, the full desktop iTunes experience should be available here, complete with access to Apple Music streaming and iPhone syncing.

Apple's effort to bring iTunes to the Microsoft Store follows a similar move from Spotify, which brought its PC app to the Store last year using the Desktop Bridge. As Microsoft pushes Windows 10 S (eventually S Mode) as a low-hassle Windows option for students, schools and businesses, both apps represent potentially important additions to the Microsoft Store.

If you're an iTunes user, you can grab the app now from the Microsoft Store. If you already have the iTunes desktop app installed, be aware that the Microsoft Store version will remove the older install and migrate your settings the first time you run it.