EMI to sell DRMless MP3s?

USA Today writes EMI is in talks with online retailers to sell MP3s without any form of copy protection:

The MP3 format, which can be freely copied and played on virtually any device, would allow consumers to play music purchased from any online store on any digital music device.

Currently, music purchased at Apple's iTunes Store, for example, is wrapped in Apple's proprietary version of Digital Rights Management technology known as "FairPlay" and can only be played on the company's iPod devices. Songs purchased from rival online stores that carry different DRM technology cannot be played on iPods. That has caused some to wonder whether it might be hampering sales.

According to the people familiar with the matter, London-based EMI asked the retailers to submit proposals by Thursday telling the company what size advance payments they would offer in exchange for the right to sell EMI's music as MP3s, the Journal reported.