experiences people talk about

Sport EnglandThis Girl Can TVC Launch

Sport EnglandThis Girl Can TVC Launch

Sport England, This Girl Can TVC Launch

Snapshot

Ahead of the official public launch and working alongside Engine agency Mischief PR, we hosted an exclusive preview screening of the second wave of Sport England’s impactful This Girl Can TV campaign at BAFTA in Piccadilly.

Our creative process

i6

1.Issue

We needed to host a high energy event and build an emotional connection with the live audience made up of media and influencer attendees.

2.Insight

Focus on the girls featured in the campaign, bring their individual stories, experiences and the barriers they have overcome to life.

3.Idea

Slice created a reception area designed to showcase the existing campaign creative and built a branded stage area within the Princess Anne Theatre for the main screening.

4.Immerse

5.Involve

Moving GIFs from the photo booth were sent directly to guests. The booth had over 100 visits during the launch event and over 50 instant shares to social channels.

6.Impact

The advert has achieved over 195 pieces of coverage including BBC Breakfast, Glamour & Grazia and a reach of over 2.76 million people across social media channels as a result of organic media & influencer posts.

''The importance of a moment to gather together media, stakeholders, and Government to be able to excite and inspire about phase two of This Girl Can cannot be underestimated. Our launch at BAFTA beautifully showcased our campaign assets, the phenomenal women that featured across the campaign, and a moment that spiked intense chatter and profile for phase two.

The production was visually stunning and the management faultlessly slick. We loved the whole event!"