I was running a business called HouseOfRave.com at the time that sold light-up and glow stuff online. I used to make this really fancy newsletter and send it out to about 7,500 previous customers.

So I was sending an email broadcast to 7,500 people….all which whom have already paid me money. This is the dream-list for any marketer!

However these fancy emails I sent would result in only 2 sales at most.

Until I discovered Kopywriting. It changed everything. The first properly copywritten email I sent out to that very same list results in 120+ sales in the first few hours, thousands of dollars in profit, and sold out inventory.

This was the moment I found out that changing the words around on a page can result in DRAMATIC changes.

I wrote out this whole story including all the numbers, full screenshots of the old newsletters and new newsletters, and you can download the PDF file here:

2.) I made a whole Kopywriting Kourse about this very thing because people kept asking:

One of the fun things I started writing for was a little company called AppSumo, which quickly grew into a big company. During that growth phase from 50,000 people to 500,000+ people, I wrote all the emails and developed a distinctive “style” people paid close attention to.

Naturally this level of distribution got some attention, and I was bombarded with questions about writing techniques and the psychology behind why those things worked.

I originally made it in 2011, and since then thousands of people have bought it and watched it. I’ve then re-done the videos to be even better in 2014 and added more stuff.

If I had to boil down the KopywritingKourse into one sentence it would be something like:

In less than 2 hours I will show you brain-hacks, formulas and techniques that will make you a MUCH better writer in your business and personal life…..and it won’t be boring as hell.

If you’re interested you can buy the KopywritingKourse right now and start learning immediately:

(Checkout through PayPal –> It’ll send you to the KopywritingKourse registration page –> You can get started immediately). You can go here for more details.

That Kourse has all the things I’ve learned over the years compressed down into some super-simple formulas, techniques, templates and mind-hacks. This Kourse has single-handedly been responsible for changing people’s businesses and incomes dramatically.

There’s even a bunch of companies where this Kourse is the only standard-issue guide they must watch before joining (because good copy permeates all areas of business, definitely not just sales pages like some people think).