The Xiamen Marathon was enjoying its 15th year anniversary and used the new expo as an opportunity to release cutting-edge training strategies based upon big data collected from 400,000 exercise logs from 783 runners. A forum focused on the development of the marathon industry took place as part of the expo on Dec 30.

Launched in 2003, the Xiamen International Marathon is an annual marathon held in January. The event is one of China's premier marathons and is considered a Gold Label Road Race by IAAF.