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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign! Take advantage of a busy month on Goldstar -- July sees as much site and app traffic as the holidays.How do you join in?Go to your Audience Marketing Platform before July 31 at 11:59pm EST and create your first Boost campaign. Include “BOGO” in your campaign name (the first field on the form). Once your campaign is set up, Goldstar will...

Give Arts Reach two days, and they’ll give you the tools and action plan you can put to use immediately to fire up your audiences and donors. And you’ll have a great time in the process!Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 29-30 to the Millennium Biltmore Hotel.Sometimes life (and business) throws curveballs. That’s why Arts Reach is bringing together professionals to collectively think outside...

Not that Off Broadway. We mean off-off-off-off-off Broadway. Way off. Like another industry entirely.Each year, we pack the TEDxBroadway stage with Broadway industry experts, but we also want to feature speakers who are doing incredible things from other areas as well.Imagine you're in the choir business. And you go to a choir conference. Sure, it's great to see other people from other choirs and hear what they are up to. But, if everything you hear at this conference is...

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Allow “True Fans” to Buy Tickets First.In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at...

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

If you’ve been curious about how Boost can raise your event’s awareness, but haven’t taken the plunge, now’s the time: Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign if you set it up in July!Why July?July is one of the busiest months on the Goldstar site and app (as busy as the holidays!), so it’s the perfect time to raise awareness for your events. Goldstar members are looking for things...

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course."Why is a rivalry more interesting? A few reasons, potentially:First, there’s some animosity, or at least contention between the two sides. Although in most cases in sports, I think this animosity is mostly good-natured (among the teams themselves, if not the fans), it gives everyone involved a little more motivation to hustle, to care, to scream their...

This holiday week, we're taking a look back at a couple of Jim posts about baseball and pie -- and marketing, of course."What 'grows the pie' for live entertainment? In my view, it’s three things:1. Better content. And by 'better,' I mean designed to be in the intersection point between the creative vision of the artist/company/organization and the delight of the audience. B+ doesn’t get it done. 'Expected' doesn’t get it done. Delight, surprise and excellence equals better,...

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...