Entertainment

Most People Don't Use Social Media to Its Full Potential

It's no great secret that Facebook is the hottest spot for social gathering since Studio 54. Since its launch in 2004, nearly a billion people have flocked to the site.

Facebook and other social media sites have enjoyed stunning popularity over the past several years. By users own reports, however, many don't seem to be unlocking the full potential of social media as a tool for both social and professional interaction.

A study of North American adults, conducted by Concept Metrics and sponsored by The Marketing Distillery, found people belong to almost two social networks on average. The same people who are rushing to sign up for these networks said they find "real life" interaction to be richer, yet they are not using social media to facilitate face-to-face meetings.

"All of us Internet users are fast becoming social network users with more than 60% of us belonging to an online social network," JP Clement, founder and CAO of The Marketing Distillery, tells Mashable. "But that social online behavior is not translating to an increase in social behavior offline."

Check out the following graphic, created by The Marketing Distillery, that summarizes the findings of the Concept Metrics study. Then, interact in the comment section and let us know how you use social media as a tool to enrich your life, both socially and professionally.

Mashable
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