Established in 1997, George Productions is a New York-based production company that provides a full-range of production services both locally and internationally. Clients include Missoni, L'Oreal, Cerruti, Microsoft, BMW and Tag Heuer.

The company's principal, Kim Handley, has 25 years of experience in production. Kim takes an independent approach to every project; "Each client has different needs, expectations and requirements. There's never one job exactly like the other."

The primary goal of the latest New Balance campaign, (shot by Mark Newton and produced by George Productions), was to have a strong, distinctive cast. The client wanted to use real athletes; the photographer wanted them to be edgy-looking, with personality and energy. The tremendous results can be seen in this Showcase.