Digital Marketing Strategy

BE.PROACTIVE

When it comes to getting out there in front of your audience, starting off with a plan is fundamental to any business. Everyone has their own methodology; however, our plan will be most effective in showing the actions needed if it’s brief and by summarising the key points – P.R.E.C.E (Plan, Realise, Execute, Convert, Engage), is a tested way of working, this is how we will formulate our working approach – evaluating as we go.

Create a marketing strategy

Plan

Listen: Review the marketplace and set strategic objectives

There are 5 key activities to define the opportunity through marketplace analysis. This includes the setting of business objectives, gaining customer insight, benchmarking competitors, reviewing influencers and measuring the brand within the marketplace.

Think: Evaluate and create a fully integrated digital strategy

Review your proposition and communicate it in a targeted approach by defining your value proposition and the business model in conjunction with traditional channels. In addition, we’ll need to evaluate your product, price, promotion and place.

Realise

Listen: Define your online audience potential

Time must be used here to set realistic targets for building traffic, awareness and social media followers. This will allow us to review analytics effectiveness of current media and identify opportunities that may have not been apparent in the first instance.

Think: Select the best communications options

The customer acquisition strategy should prioritise spend using a budget and media plan, including the content marketing approach and defining channel integration. Key brand messages should be considered to grow familiarity, awareness and ingrain to aid the purchase process.

Execute

Listen: Identify best options to increase lead conversion

Use analytics to review customer journeys for desktop and mobile to track conversions. Understand engagement through social media and mobile marketing platform engagement and define the goals to measure the customer interactions.

Think: Prioritise content marketing and customer journeys

It’s now about defining customer personas and aligning the content marketing. From this, we can begin to create the plans for engaging on social media and mobile marketing platforms.

Think: Create an approach for conversion rate optimisation

Create: Manage continuous improvement of conversion

Implement site or e-commerce sales optimisation based on analytics, involving and refining A/B testing. We will need to encourage brand interactions and understand behavioural patterns through an implemented email programme.

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We're an Integrated Agency. We help businesses grow by combining the best in design, marketing and
digital disciplines by creating meaningful brand experiences. Think of us as 'integral' to your
growth strategy.