Here at True Natural, we recognize October - Breast Cancer Awareness Month - as a time to support our friends and loved ones who have been affected by this terrible disease, and, as a company, to re-commit to our mission to provide safe, natural products.

Introducing the Sun Safety Coalition

True Natural is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun™. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.

The all new Rose Anti-Aging system provides dry and mature skin with the best care possible. Rose naturally calms and balances your skin. The Rose System features Silver Essence and Evening Primrose Oil which is nourishing, balancing, and helps treat specific skin conditions. The Rose System is completely natural and gluten-free!

THINK: All natural, gluten free, 100% mineral based broad spectrum sunscreen with Vegan options. This broad spectrum UV protection sunscreen is biodegradable and free of all synthetics and nano-particles. The non-greasy and clear new 2013 formulas are perfect for everyday use for the whole family.

WHAT IT IS: TRUE Natural sets the NEW standard for natural sunscreen — providing the purest, chemical free sun and skin care products, safe for both you and the environment. TRUE Natural products are the first ever all natural SPF 50 sun protection and self-tanning products made with 100% renewable biological material. All Sunscreens meet the latest FDA requirements for Broad Spectrum Protection.

A huge thank you to all our customers! You have truly helped the Hurricane Sandy Relief. Your orders throughout the month of November allowed us to reach a total of $882! We appreciate all your help and compassion. This $882 total is being donated to The American Red Cross Hurricane Sandy Relief. We are sending our thoughts and hopes to those affected by Hurricane Sandy with our $882 donation.

Lavera's line not only includes cosmetics, but also anti-aging, skin care for men and women, self- tanners, hair care, body spa, and even a line specifically for babies and children, Lavera is perfect for any age or gender.

In an effort to support women struggling with breast cancer, breast cancer survivors, and family members who have lost a loved one from this disease, Lavera is showing support throughout the month of October with the Pink Pride Cosmetic Kit. We take pride in our standards only selling products free of phthalates, parabens, PEG, and synthetic colors. These agents have been linked to cancer and are an unnecessary additive to beauty products.

All 5 of True Natural’s 2012 sunscreens have just been approved for the Whole Foods Market Premium Body Care Standard. Not only do these all natural, mineral sunscreens provide superior defense against the sun’s rays, but they are made with only the safest, non-toxic, natural ingredients. And now Whole Foods shoppers will be able to identify True Natural Sunscreens as a healthy choice for their families.