Media

The
owner, Titanic Foundation Limited, and operator of Titanic Belfast today
jointly launched the most recent independent economic impact figures and
announced their plans for the future.

The attraction, which changed the tourism footprint of Northern Ireland and
opened the destination to international visitors, announced it has now welcomed
6million visitors from over 145 different countries and generated £319 million additional
expenditure in the local economy over 7 years.

At the event supported by representatives from key tourism bodies and industry
leaders, they also outlined their commitment to continue as a key driver for
tourism in Northern Ireland as they outlined plans to re-invest £3 million into
a Gallery Refreshment Programme.

Jackie Henry, Office Senior Partner at Deloitte Northern Ireland, who conducted
the independent evaluation, commented, “Having evaluated Titanic Belfast’s
story from the outset, it stands out as one of Northern Ireland’s shining
success stories. The report shows that Titanic Belfast is not just sustaining
but growing in popularity as a visitor attraction. Accolades such as winning the
World Travel Award had a measurable impact that was harnessed, resulting in a 17%
growth in out of state visitor numbers the following year. Alongside its
economic impact, which has grown from £38 million on average in its first three
years to £60 million per year, it has provided jobs, and raised levels of ambition
and confidence in Northern Ireland.”

Kerrie Sweeney, Chief Executive of Titanic Foundation Limited, the charity that
owns the iconic building, commented, “In 2012, we opened Titanic Belfast with the aim of establishing Belfast as the
home of Titanic, showcasing the city’s maritime and industrial past and it has
certainly done this. It has gone from strength to strength on both the local,
national and international level. Today’s announcement has proved it is a
shining example of how a significant tourism investment combined with passion
and belief can be a catalyst for economic growth and help positively position a
destination on the worldwide stage.”

Speaking about the company’s biggest single investment and most ambitious
project since opening in 2012, Judith Owens, Titanic Belfast’s Chief Executive
said, “At Titanic Belfast, we do not rest on our laurels and we are determined
to build on our success, push boundaries and stay at the forefront of the
industry. Through our Gallery Refreshment Programme, we aim to deliver a
world-class spectacle that will continue to drive visitors to Belfast and
Northern Ireland and will boost the interpretive and interactive galleries that
explore the sights, sounds, smells and stories of Titanic, as well as the city
and people which built her, in an innovative way for future generations.”

The attraction has already redeveloped three of its nine galleries and added SS
Nomadic, the biggest Titanic artefact and the last remaining White Star Line
vessel in the world, which provides a rich tangible and authentic piece of
Belfast’s industrial heritage, and employs approximately 300 staff. For more
information, visit www.titanicbelfast.com.