The making of Good Earth Khan Market - the biggest little shop ever! The most expensive retail space per sq ft in Asia.The most diverse luxury lifestyle product range in the country. The smallest possible space to do it in - 1200 square feet of trapezoidal space littered with 6, randomly placed and randomly shaped columns. The brief was to create an urban haven with all of the above! Here's how it went.
Key objectives that emerged in the early concept-building sessions included - meandering discoveries, layers of product categories and luxury in presentation. These ideas guided the circulation and the store layout. Lucknow's famous 'Bhool Bhulaiya' naturally fell in step as an analogous inspiration. The principal materia