SOMEMO-I-2012 (PDF) (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 24 of them responeded during the first survey period in I-2012. For 2 companies SOMEMO added evaluation through own observation. Application of the [...]

When looking for free social media monitoring tools, socialmention is mentioned quite often. According to this evaluation, socialmention is not recommendable as it does not fullfull 3 of 15 minimum requirements for professional usage (left blank in the pdf). Managers have to invest in manual analysis, the more if results exceed a certain limit. Evaluation [...]

Results of Evaluation I-2012 for RapidSentilyzer (PDF) Results of Evaluation I-2012 for RapidDoc (PDF) Rapid-I offers two products for social media monitoring: RapidSentilyzer and RapidDoc. As what can be seen after evaluating these two tools with the framework the difference is that RapidDoc offers more in terms of Influence Analysis. Besides that both tools show [...]

The B.I.G. Screen Cockpit by the Business Intelligence Group offers a quite mature solution, with only some limitations. Compared to June, the evaluation was amended in certain points. Evaluation was done by the vendor. Results of Evaluation I-2013 for B.I.G. (PDF) Results of Evaluation VI-2012 for B.I.G. (PDF) Results of Evaluation I-2012 for B.I.G. (PDF)

Toocan offers a social media monitoring solutions which – according to this evaluation – delivers all requirements for professional usage. Still, there are some limitations compared to a thinkable maximum. For instance, sentiment values can be added manually by the client and the dashboard could be more flexible. For SME (small and medium enterprises) this [...]

Ethority‘s gridmaster offers nearly all this evaluation framework considers. The only limitation is that image-data of photos or video files are not analyzed, which none of the vendors offers at the moment. Evaluation was done by the vendor. Results of Evaluation VI-2012 for ethority (PDF) Results of Evaluation I-2012 for ethority (PDF)

Results of Evaluation I-2012 for Infopaq (RADIAN6) (PDF) The Infopaq social media monitoring is powered by RADIAN6. Infopaq is authorized reseller. Generally, RADIAN6 is known for offering a mature solution. Limitations compared to what is possible include for instance missing flexibility concerning the amount of text which is analyzed semantically. Evaluation was done by Infopaq. [...]

Brand Monitor by buzzcapture offers a mature solution with two limitations: 1) File-Names are not considered and 2) Semantic analysis is not delivering relations between clustered terms. Compared to the evaluation in January, the automatic sentiment detection works for more languages – and the price dropped significantly. Evaluation was done by the vendor. Results of [...]

Alterian was acquired by SDL in January 2012. So, the monitoring tool SDL SM2 still offers a mature solution with small limitations e.g. concerning flexibility of amount of content which is analyzed semantically. The dashboard, on the other hand, is fully customizable, so clients can create up to 20 per account on their own. Evaluation [...]

Results of Evaluation I-2012 for Attensity360 and Analyze (PDF) Attensity offers quite mature solutions. Their products are Attensity360 and Attensity Analyze. According to the here presented evaluation framework there are no differences. As the vendor therefore explains, Attensity Analze allows deep linguistic and semantic analyzes of internal and external sources which supports decisions more easily. Small [...]

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SOMEMO is an initiative by Helene Fritzsche aiming to disentangle information on social media monitoring. Therefore, an evaluation framework for social media monitoring tools was developed and applied. New vendors and current information about the market are added constantly.

For vendors: How to attend

If you want to use the opportunity to highlight the value of your tool compared to others, please use the framework! It takes 5 Minutes and is for free!

For customers: How to benefit

If you are looking for the best tool for your company, you can use the framework for two reasons: First, to determine requirements for your specific company. Second, to compare your requirements to what vendors offer.Free Download PDF-Version
Please contact the author for further steps! helene.fritzsche@gmail.com