#4: Transparency is about the entire experience

Rather than just focusing on tuition and fees, we aim to make the entire college experience accessible to families. In 2014, we began offering a $3,000 scholarship to support study abroad experiences, and students can also study in China, Ireland and Spain for the same cost as a semester on campus. Among students under this plan, this strategy has led to a 15 percent increase in study abroad overall — and a 65 percent increase for relatively lower income families.