Google Patent Details “Pay Per Gaze” Advertising

Advertising. Is there anywhere we can get away from it? I doubt it. We know that Google has a patent for Google Glass that would be able to know exactly what you’re looking at. New findings suggest that it could be used as a way for Google to get paid by advertisers. No big surprise there. According to the patent, a system called “pay per gaze” tracks when a person looks at an advertisement in real life. Like a billboard sign, a flyer, an ad in the newspaper, whatever. It’s kind of creepy really.

“Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media. Thus, the gaze tracking system described herein offers a mechanism to track and bill offline advertisements in the manner similar to popular online advertisement schemes.”

Google is all about the ads of course. Why wouldn’t they want to do this? We may one day see this in Google Glass. What do you think?