But in Counterpoint’s most recent survey—conducted in May—it was the iPhone 8, not the iPhone X, that took the top spot.

According to the latest research from Counterpoint’s Market Pulse, Apple regained the top spot in the global best selling smartphone list with the iPhone 8. Strong promotions (“How to shoot on iPhone”) running up to the football (soccer) World Cup helped the tech giant to trigger buyer interest in Europe and other markets. iPhone 8 sales were steady in the US postpaid channels.

Below: Counterpoint’s last four reports, starting with February (click to enlarge).