Posts by Kelly Holleran

Inevitably, marketers are drawn to the appeal of the “free” organic approach to promoting their app. In reality, the solution is in a mix of both paid and organic efforts. By understanding their synergy, you can maximize your app campaign’s performance potential.

The biggest mobile acquisition summit of the year is right around the corner, and it’s conveniently hosted in fabulous Las Vegas. MAU brings the top mobile leaders together for two action-packed days of learning and networking, and we’re excited to be exhibiting! But in between your packed days of meeting with peers, vendors, merchants, and […]

The best way to stay ahead of your competition in this booming market? Keep up to date with emerging trends, and act on them! This is our list of the current and upcoming trends that we see shaping mobile in 2019.

A successful app launch strategy should extend well beyond simply submitting your application to get it in the app store. In fact, we’d argue it should happen right alongside the development of your app from the beginning.

You’ve done it. You’ve done the seemingly insurmountable task of beating out thousands of other apps and grabbing a consumer’s attention – they’ve downloaded your app. But the battle has only just begun. Not only must your app be appealing enough to win a user’s download, but it also must survive being uninstalled. According to […]

In a digital era where the number of apps available is nearly double the number of users, it’s crucial to know which trends will make you stand out. Adperio’s compiled the top 5 app monetization trends of 2019 to optimize your marketing strategy while maximizing financial gain. Read on to learn how you can escalate your mobile marketing this year.