Body, Structure and Content: How do they work?

Design flexibility

One of the biggest strengths of the BEE editor is that it provides creative professionals with tremendous design flexibility.

This is achieved by separating the concepts of Body (settings that apply to the entire message), Structures (rows of content in the message, which can be added, removed, copied, & moved) and Content (individual content blocks: images, text, buttons, etc., which also can be added, removed, copied, and moved).

Body

General settings for the message.

They are inherited by Structure and Content blocks. For example, the font family set in the message settings is then used everywhere in your message, except where you use a custom setting.

This is very useful to build a coherent message very quickly.

Structure

Here you can find different types of rows to insert into the message.

Rows are structural units that define the horizontal composition of a section of the message by using columns. You can use from one to four columns.

Using more than one column allows you to put different content elements side by side.

You can add to your messages all the structural elements you need, regardless of the template you selected when you started.

Every row has its own settings, which gives you the kind of flexibility that before was only achieved with hand-coded email.

For example, you can select a background color for the entire row, only the message area, or a specific column within it.