Del Monte debuts solution for one-pot-meals

Under its College Inn brand, Del Monte is introducing Simple Starter, a seasoned meal starter made with College Inn stock, herbs and seasonings. To prepare a one-pot-meal with the product, consumers may add protein and vegetables, simmer and then serve.

“College Inn is excited to unveil our new Simple Starter,” said Liam Farrell, vice-president of brand marketing for Del Monte Foods. “As the trend of one-pot meals continues to soar, we anticipate Simple Starter becoming a creative solution to busy consumers’ wants and needs for simple-to-make weeknight meals. Not only is it super easy to use, Simple Starter creates nourishing and delicious, full-flavor meals that will have family and friends thinking you spent all day in the kitchen.”

College Inn Simple Starter is available in 24-oz cartons that contain about 11 servings each and retail for around $3.50.