I, somehow, think it’s unusual that I’d find myself in Kingston, NY in the Adirondacks /Woodstock area just on the day when some calendar ends (and another begins?) but I think it’s a good thing because ...darn, 2012 has been a tough year, not only for me, but for a lot of people and I will be happy to put it behind me(while acknowledging many of the great things that happened to and for me this year).

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Honestly, I’m finding it hard to look back over a week and decide specifically,what to write about - as there’s SO MUCH information, that is coming in AND so much I’m pouring into the Social Media For The Arts page on Facebook- it’s difficult to step back from it long enough to reflect.

You can see the main stories on the sidebar of this blog – but here’s some that stand out to me (hey, they all stand out to me, that’s why I noted them in the first place).

It might be the most important blog post Raven has ever posted because Raven is removing one of the oldest SEO reporting metrics from its analytic tool set. As of January 2nd, Raven will no longer generate keyword ranking reports. That will pose an inconvenience for a lot of Raven customers but as Keeble notes, it also marks a major change in how SEOs will explain and measure their services, one that’s been brewing for a long time.

Keeble says Raven Tools was forced to choose between using data collected by query-bots (aka: scraped) from Google, and using Google Approved Data. At stake was Raven’s license to continue accessing data from Google’s AdWords API. In other words, Google told Raven that no outside party is allowed to provide Google results alongside results generated and prepared by Google itself.

Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting, evaluating benchmarks and teaches Analytics at UCI Extension and Social Media for The Arts at Rutgers University.