Month: February 2018

Did you know that you can add videos to your MPOP™ vehicle and service offers? Adding videos is one of the most straightforward features to use within the platform, and it can also be one of the most influential elements you add to your campaigns. Check out the videos Jake Sweeney Chevrolet adds to their offers. These […]

Dealers work so hard to drive the customer to their website and even harder to get them in the showroom and ultimately out on the lot. Unfortunately, there can be a disconnect between the information found online and what they see on the vehicles. Check out this excellent merchandising example from ChevyLand. They’re using the MPOP®’s transactional […]

Whether you are new to SEO/SEM or you’re a digital marketing guru, evaluating and testing your digital marketing efforts is always vital. Luckily, search engines like Google already provide a wealth of free tools giving you the ability to take an unbiased look at your current marketing efforts. One such tool that Google provides is […]

There is a massive disconnect when using Landing Page best practices for automotive websites. How so? Too many marketing agencies and vendors are using outdated marketing tactics to solve the problems dealers face. Dealers are forced to use Landing Pages that contain content simply for the sake of creating content. It doesn’t help answer key questions […]