Swinburne’s digital advertising technology major and minor, which can be undertaken as part of a Bachelor of Business, Arts or Media and Communications, will incorporate the Adobe Marketing Cloud platform. This includes training materials and accredited teaching practices, allowing students to immerse themselves in digital technology whilst directly addressing the digital skills gap.

Students enrolled in the major learn digital analytics, search marketing, social media marketing and video marketing; skillsets that are in increasingly high demand.

The department acknowledges the traditional owners of the country throughout Australia and their continuing connection to land, sea and community. We pay our respect to them and their cultures and to the elders past and present.