Abstract

Agent-get-agent is one of the strategies used by Creative Agency in recruiting process. The best sources of recruits are referrals from the successful agents. Chief Consultant has a regular meeting with existing agents on an informal one-to-one basis and discusses who their contacts are and what means to them in terms of recruiting potential. The research objectives are to identify what factors that influence agent to get a new agent, to determine the suitable method in pre-approach for agent to apply during get a new agent, to identify the sources that the agent used to get a new agent. Beside that, researcher wants to make some recommendation in assisting the agency to improve the current strategy in recruiting process.
For the purpose of the study, the exploratory research and descriptive research was deployed in order to obtain the objectives. Sampling random sampling has been utilized with 59 respondents or the sample size. Self-administered questionnaire was used as the survey instrument beside interviews as the source of primary data. By using the analysis generated by SPSS (Statistical Package for the Social Science), results are analyzed and deduction being drawn. Looking at the result in data analysis and cross tabulation did hypothesis testing. Finally, the findings from this study conclude that most of factors were influence agent to get a new whereby Creative Agency keep using in recruiting process.