The global marketing analytics market valued at USD 1.34 billion in 2015 is estimated to grow at a CAGR of 12.46% to reach USD 2.41 by 2020. Marketing analytics have eradicated disconnected data environments by helping managers to measure the performance of marketing initiatives by using standard business systems. Companies using predictive analytics are seen to outpace companies in important marketing metrics like the incremental sales lift from a marketing campaign and deduction of an average click through rate from mass marketing campaigns. Marketing analytics provides solutions to users in areas of industry trends, product design, customer surveys, and customer support.

Some of the main drivers of this market are the increasing social media activity, which has led to the generation of large volume of data. The increasing need to calculate MROI (marketing return on investment) for competitive advantage, rectify marketing expenses, the rise of big data systems and cloud-based services enabling companies to handle large volumes of data, are significant drivers for the growth of this market. Reluctance of companies to invest in the marketing analytics software, skill deficiency, presence of open-source software and high cost of stationing the software are impeding the growth of this market.

This report describes a detailed study of Porter’s five forces analysis of the market. All the five major factors have been quantified using internal key parameters governing each of them. It also covers the market landscape of these players, which includes key growth strategies, geographical footprint, and competition analysis.

The report also considers key trends that will affect the industry and profiles of over 10 leading suppliers of marketing analytic market like:

IBM Corporation

Oracle

Accenture

SAS

McKinsey

Adobe Systems

Wipro

Teradata

Blueoceanmi

Report Offerings

Market definition for marketing analytic along with identification of key drivers and restraints of the market.

Market analysis for the marketing analytics market, with region specific assessments and competition analysis on a global and regional scale.

Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.

Identification and analysis of the macro and micro factors that affect the marketing analytics market on both global and regional scales

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

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