WAYS OF WORKING

User Research | Contextual Innovation

An end to end contextual innovation project, that looked at exploring and understanding the role played by a mobile phone, in the average workday and work-way within the urban and rural Indian context. The end goal was to design potential applications that would meet the needs related to Ways of Working.

In collaboration with a design university

Nokia’s university relation exercise done in collaboration with Srishti labs, Srishti School of Design Bangalore. My role as an internal Nokia stakeholder was to oversee the direction in which the open ended project was developing, provide strategic inputs/feedback to the team and students from Srishti, and constantly align the project to meet Nokia’s goals and objectives.

Focus Areas

User Segment: The Connectors

Trend followers | Practical about technology | Time conscious

Like spending time with family, friends > phone makes them more efficientCritical to make calls when requiredWilling to pay money to help save time > fitting in with friends is importantExternal image is very importantPhone makes them feel secure and reassured > have preference towards familiarUse technology on a need basisser Segment: The Connectors

The Process

A systematic and open-ended process for this exploration was used consisting of 3-4 phases of explorations.Initial Exploration – Landscape research and initial ideationDeeper dive exploration – Work network research and concept definitionConcept ValidationBusiness potential and impact evaluation

Shortlisting Ideas

Final 8 ideas from an umbrella of around 136 ideas were taken into production. Complete usecases with wireframes were detailed out by team of professionals and students of Srishti labs with inputs from Nokia.