Now I am wondering if such a system is family friendly. What I mean by this is that my home PC / Internet connection is used by the whole family, and I visit sites, such as adult humour, that I do not allow my daughter to go to, for example b3ta.com. So if my ISP was to implement Phorm could it distinguish between different users going over the same Internet connection. Would my daughter start to see adverts relating to my surfing habits? Like any responsible parent I monitor and guide my daughter on what she watches on television and what she sees on the Internet, yet it appears to me that an ISP using Phorm could well take some of this control away from me.