How to Make Sense Of Your Data

The interesting question becomes, now that we’re in a “big data revolution”, what does that mean to you and your company and how can you use this large volume of data to your advantage? IBM states that companies leveraging big data in their decision making are over two times more likely to “substantially outperform their industry peers.”

In fact, data can drive a plethora of real-time, actionable business decisions, whether they be made from the chief seats, or from marketing, sales, finance, so on and so forth. But the problem is that “the average company uses five to nine different SaaS solutions, and this has doubled from just a few years ago. SaaS companies are regularly losing sales due to a missing integration, and the number of (business apps) they need to integrate… is growing exponentially”, says Graham Brooks of .406 Ventures. Bedrock Data solves that problem by automatically updating, transferring and syncing data between these systems and dozens more.

Fun fact: “By 2017, CMOs will Spend more on IT than CIOs” - Forbes.com (the reality is that many already do)