This video embodies Gladwell's core practice: slowed recordings of urban subcultural practitioners occupying public space in unexpected ways. Young people balance their bodies with extreme skill to undertake physically complex interactions with the zones in which they are situated – metro stations, shopping malls, retail outlets.

'Hikaru: Fast Food Sequences' is an important early Gladwell from the same period as his famous 'Storm Sequence' (2000) and 'Tangara' (2003). In it a 'freestyler' bike rider tip-toes his bike into a fast food outlet and then out again, barely noticed by the consumers intent on ordering their burgers and fries. The work skilfully contrasts slickly marketed junk food with an alternate momentary intervention into the spaces designed for its sale and consumption.