Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $74.61Save

DUE 06/04/2018

SEMESTER

$44.32

DUE 05/22/2018

QUARTER

$40.63

DUE 04/22/2018

SHORT TERM

$36.94

Free Shipping On Every Order

Usually Ships in 3-5 Business Days

Summary

Praised by both students and journalists for its no-nonsense instructional approach, accessible writing style, and extensive supply of practical exercises,Air Wordsis a comprehensive newswriting text that is designed to help students learn the fundamental sentence structure and grammar required to write for broadcast news. It is carefully designed to guide students through a progression of news situations, from a simple lead story to a complex remote video field report. The fourth edition brings the book up to date with numerous changes that have occurred in the last decade of broadcast journalism. NEW TO THIS EDITION: · Revised and expanded chapters that: - survey the integration of online, smart phone, e-tablet and social media for presentation - explore social media's important ethical and legal quandaries - introduce comprehensive producing strategies that consider broadcast, online, and mobile devices ·A new focus on multimedia journalismand convergence skills (broadcast and new media) ·20 new and several reworked exercisesthat are ideal for class and group projects ·A new chapterconcentrating on visual sequences and their logic ·A companion website(www.oup.com/us/hewitt) that features a new Instructor's Manual with solutions to the book's exercises and additional exercises for students ·New graphicsemphasizing workbook mastery learning and methodology

CHAPTER TWO: MAKING MAJOR CHANGES Writing for ears versus writing for the eyesStart with short sentencesEliminate long introductory phrasesShort introsMisplaced phrasesNested phrasesElliptical sentencesPunctuationWhat to excludeRounding off and writing out numbersReading copy

CHAPTER FIVE: COMPLETING THE STORY ESSENTIALSEssential itemsScopeControversy and cause and effectThe why or whatFuturePayoffs

CHAPTER SIX: GATHERING USEFUL SOUNDBITESActualities and soundbitesPlanning interviews to get results Selecting interviewees Testing interviewees Asking the right questions Pulling bites How short Trimming bitesEthical considerationsCHAPTER SEVEN: USING SOUNDBITESAdding soundbites changes the designPlacement within storiesWriteupsRules for writeups Identification Short complete sentence No repetition Avoid throwawaysTagsWriting the story with a soundbite

CHAPTER ELEVEN: WRITING TEXT FOR THE VO The VO's various formsSteps to the VO storyTwin streams conceptRules for writing the VO textCommon problems with the VO story

CHAPTER TWELVE: WRITING THE VO/SOUND STORYVO/SOUND is complexProduction difficultiesWriteups and visual coverA second VO or tagSteps to the VO/Sound story

CHAPTER THIRTEEN: BREAKING NEWS PACKAGES AND FEATURESThe news packageBreaking news versus featuresSteps to building a package What to do at the location Standups Reviewing field videoTracksRules for tracksWriting tracks with the lead-in in mindLaying out the story

CHAPTER FOURTEEN: LIVE SHOTS AND REMOTESLive remotes are popularPressure and live shotsProduction and ethical dilemmasLive shot production possibilitiesRules for live shot design

CHAPTER SIXTEEN: PRODUCING EFFECTIVE NEWSCASTSGeneral considerations for newscastsNon-commercial versus commercialFirst third of newscastMiddle of newscastFinal third of newscastClusteringHeadlining storiesWrapsSeguesSingle versus multiple anchorsPacingPredictabilityTeasesTossesJunk pagesStacking the newscastFinding the news holeUpdate the story poolChoosing the lead storiesAssigning times and checking totalsFinal rundownReviewing scripts Accuracy PlausibilityBacktimingOn-air decisions

CHAPTER SEVENTEEN: ON-AIR NEWS AND WEBSITE COORDINATIONInternet's new delivery channelsConvergence of optionsShuttling stories to the website or podcastFeatures done for website onlyInternet tags for on-air storiesLive feeds or raw field videoSocial media Extending the playing field Gathering feedback Soliciting user submissions

CHAPTER EIGHTEEN: ETHICS AND LEGAL ACCOUNTABILITYTraditional ethical questionsEthics in the Internet ageThe consequences of a news storyNews agency policy books on ethicsEthics questionsReportingWritingUsing video and interviews Using audioExercise in ethical discussionDefamationLibel, slander and invasion of privacyWhy study defamation lawConditions for libelNegligence or malicePrivate versus public personsConsentPrivileged situationsStatute of limitationsDefenses