A new poll from Resurgent Republic and the
Hispanic Leadership Network provides a state-by-state
breakdown of the GOP's struggle to win the Latino vote. The
survey shows that in two swing states with large Latino
populations — Nevada and Colorado — Romney
lost that voter bloc by even larger margins than he did
nationally. And in New Mexico and Florida, he lost the Latino
vote by 35 and 20 points, respectively.

Two charts from Resurgent Republic spell out why that
happened.

The first shows that the GOP was unable to sell Latino
voters on its policy message on the economy, education, and
social issues — and that the party created a bad impression with
its immigration stance and outreach to the Latino voters.

In every category of this chart, Democrats are viewed
as the more favorable party. And in a disturbing sign for
the GOP, Latinos viewed the Republican Party as overwhelmingly
"anti-immigrant" in the four battleground states
surveyed.

The second chart reveals the extent of GOP's messaging
problem, showing the large gap between the
number of Latinos who consider themselves to be conservative and
those who voted for Romney in 2012.

Resurgent
Republic

These numbers also signal that there is hope for the GOP
moving forward — if Republicans can reframe their message to
appeal to Latinos.

But that will be an uphill battle. Right now, the party's
favorability ratings linger in the 30s in all four states polled.
Republicans are overwhelmingly blamed for failing to address
immigration reform. And a vast majority of Latinos in each state
believes the party does not "respect the values and concerns of
the Hispanic community."