adidas Launch ACE 17+ Purecontrol And The Red Limit Collection

adidas have launched today the Red Limit Collection, which gives us a first look at the all new ACE 17+ Purecontrol cleats with the introduction of the popular BOOST technology to soccer. The launch has been made with a film starring Manchester United’s Paul Pogba.

The video starts with Pogba and a group of his followers saying that no one can ever be be, play or be as cool as he is, but an off-camera fan cuts them off and claims that he wants to follow his own path without mimicking Pogba’s play style, dance moves or appareance. Then, he says that he only wants his pair of new boots to create for himself.

The ACE 17+ Purecontrol incorporate adidas Running’s BOOST technology, featured along the cleat’s Sprintframe and sockliner to provide cushioning through thousands of unique foam balls that return more energy and increase comfort. The upper continues to use Primeknit technology, protected by a NSG (Non Stop Grip) film to ensure unrivalled ball control and grip.

The laceless Purecut system eliminates overlays between the foot and the ball, while also creating lock-down adjustment for a natural sensation and premium comfort. The launch colorway of the ACE 17+ Purecontrol comes in red, black and silver.

The Red Limit collection also sees the launch of the ACE 17+ Purecontrol Cage version, with the same colorway from the on-pitch silo, but adapted to the turf. The Primeknit upper and NSG film provide ultimate control, with a stretchable layer of Techfit material placed between the red and black blocks to enhance comfort. A red EVA strip is seen above the heel’s BOOST for better stability.

The collection is completed by the ACE 17+ Purecontrol Street version, which comes in a classy all-black colorway with red detailing inspired by the street. The shoe is primarily constructed with Primemesh material to achieve a lifestyle-focused look. The iconic three stripes are covered by a Techfit color coating, while BOOST technology is featured on all the midsole length.

“The Red Limit collection is the first time we’ve gone from the stadium to the street in the same collection. We’ve introduced a range of boots in on-pitch, cage and street silos so you can perform as well off the pitch as you can on it,” says Dean Lokes, Vice President of product adidas Soccer. “The introduction of adidas’ leading BOOST technology highlights our constant desire to innovate within the sport and our endless drive to produce game-changing footwear for all types off footballers; wherever they play the game”.