Contiene: The role of hubs in the adoption process. Understanding the marketing department's influence within the firm. Social identity and the service-profit chain. Searching for experience on the web: an empirical examination of consumer bahavior for search and experience goods. Proactive postsales service: when and why does it pay off. The effect of superstar software on hardware sales in sistem markets. Demarketing, minorities, and national attachment. The role of leaders in internal marketing.

Contiene: Marketing under uncertainty: The logic of an effectual approach. The role of within-brand and cross-brand communications in competitive growth. Are product returns a necessary evil. Antecedents and consequences. Brand experience: What is ti. How is it measureddoes it affect loyalty. The impact of counterfeiting on genuine-item consumers brand relationships.

Contiene: Is marketing academia losing its way. Marketing of the life sciences: a new framework and research agenda for a nascent field. Distributor sharing of strategic information with suppliers. The worth of product placement in successful films: an event study analysis. Implementing the marketing concept at the employee-customer interface: the role of customer need knowledge. Are women more loyal customers than men? Gender differences in loyaltyto firms and individual service providers