Inbound Marketing vs. Outbound Marketing

What do we meant by inbound marketing? Content driven marketing strategies and methods that leverage “the World Wide Web” by attracting the right people to your business. These strategies and methods include blogging, social media, search engine optimization (SEO), permission email marketing, content offers, and more.

This webinar dissects the differences between the traditional, outbound marketing model and the inbound marketing model.

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OUTBOUND MARKETING The strategy of pushing a message out far and wide hoping it resonates. Advertising to the many in hopes of persuading the few.Thursday, January 26, 12

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• More than ¾ of all US adults are online. • One third of US consumers spend >3 hours online every day. • 52% of adults in our country are on Facebook • 93% of marketers use social media for business • 10.3 billion searches are made on Google every month • 78% of internet users search for products and services onlineThursday, January 26, 12

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“ “The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” ~Danielle Sacks, in Fast Company magazineThursday, January 26, 12

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CHANGING (CHANGED?) WORLD • 300,000,000 US Citizens • 200,000,000 are on the FTC do not call list • 86% of people say they have skipped or fast-forwarded through TV ad • 44% of direct mail is never opened • In 2010, there was a 46% decline in trade show spending • 84% of adults age 25-34 have left a website because of intrusive or irrelevant advertisingThursday, January 26, 12

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“ Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis (Chief Creative Ofﬁcer, world’s 4th largest ad agency)Thursday, January 26, 12

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• 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook • 57% of businesses have acquired a customer through their company blog • 42% have acquired a customer through TwitterThursday, January 26, 12