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Google Announces Video Units for AdSense

WebKnowHowWednesday, October 10, 2007; 09:18 AM

Google announced yesterday the availability of video units, the
first offering for content distribution on AdSense™. Video units enable
AdSense publishers to display relevant, targeted video content within a
customized, embedded player that’s ad-supported. Google said it is working with
select YouTube content partners including TV Guide Broadband, Expert
Village, Mondo Media, lonelygirl15, Extreme Elements, and Ford Models
to supply the video content. The video units are user-initiated and
will play only after a user has clicked to play the video.

The
ads within the video unit are targeted based on a combination of the
video content and the publisher’s site content. Advertisers are charged
on a cost-per-click or cost-per-impression basis. Ads appear as a
companion banner ad at the top of the video unit and as a text ad on
the bottom portion of the video once the video begins playing. AdSense
publishers and YouTube content partners will receive a share of the ad
revenue.

According to Google, content distribution on AdSense improves the overall
web experience by connecting consumers with more relevant information
and entertainment on the sites they visit. This new program is a
scalable and cost-effective way to distribute content online, creates a
new revenue opportunity for publishers and content owners, and helps
advertisers reach their target audiences in new and innovative ways. It
will also allow AdSense publishers a new way to enhance their sites
with fresh, dynamic content.

Video units are now available in the U.S. for English language
websites. Over the coming months, Google will expand the program to include
other types of content to bring these benefits to content owners no
matter their medium of choice.