How sopeeck started their logo design journey

Summary

I am designing a website / blog for to make a documentation of a friend's motorcycle trip to Africa. We need an illustrated logo for the project's blog and other related topics to the project (merchandizing / shirts).

Company name

A Social Way Down

Overview

A Social Way Down is a project to bestarted in spring 2010. Inspired by A Long Way Down (=> Ewan McGregor) there will be a bike trip from Germany to South Africa. Within the 5-6 months of the trip charity projects will be visited to raise funds for those charity projects.

Tell us a bit about who you are and the people you reach

Charity Organisations, Companies who are willing to donate for the projects, people who are willing to make donations

What inspires you and how do you envision the design for your business?

We need a logo for integrating it into the a wordpress theme (which does not have to be designed) and using it later for shirts (so please provide hi-res AI for further use).

The projects is about a motorcycle trip from Germany to South Africa. This trip will take about 6 month was sort of inspired by Ewan McGregors "A Long Way Down" but will have a special feature: in cooperation with betterplace.org funds will be raised for charity projects in Africa.

So we need something that puts together the aspects of charity / fundraising and motorcylce trips / travelling around Africa

Requirements

We need a logo which for the start can be used as a part of a website / wordpress blog header. This header will contain images of African landscapes

The logo should also be suitable for using it for t-shirts / merchandise later (=> hi-res AI files)

We are rather open minded about how the logo should look like but the logo should be rather an illustration than something containing pictures.

Keep in mind this is about a motorcycle trip, Africa, charity projects and we are also trying to convince (german) companies to donate for our projects so this is rather an "official" issue and the design should reflect this issue.

If you have questions feel free to send me a message I will reply ASAP and edit the briefing to make it clearer.

Wants

We are rather open minded about what the logo could look like but we prefer a simple layout
- clean, simple
- not too colorful
- to be used as a logo on the website
- to be used on shirts / merchandize
- something related to the topics of Motorcycle Trip, Charity, Africa (not necessarily all elements)

Don't want

- direct use of images (=> pictures, illustrations are okay)
- this is about charity and helping people but please don't use images/ illustrations showing poor / starving children
- just the line "A Social Way Down" in a standard font
- biker / rocker styling