Can the New Cadillac Catch Up to BMW?

3/27/2013 1:32PM

Cadillac is expected to unveil the latest incarnation of its CTS Wednesday, a decade after first launching the midsize sedan whose sharp-creased looks were designed to attract younger buyers. Joe White reports. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... I ... the owners of the ailing the Cadillac CTS at the York auto show today promising at this time it has what it takes to catch up to high end luxury competitors like BMW ... joining me now from New York auto show its eyes on the Road columnist Joe White Joe thanks for joining us there for a leather saddle ... whether sure if it's what what is seen down here I'm certain that Cadillac is hoping to catch those rival that we just saw in the highly competitive ... a luxury market does this car do that for them ... well you know it's it's closer than they've been in the past that's for sure of that that that the question is whether the brand Cadillac ... on to catch up with that the actual cars the Cadillac is selling ... them and histories Gordy lot of history that perception is like reality up for quite awhile ... it looks hard is that it's a good looking car you if you look at ... aam and then walk over there Mercedes did you think that you know that they've ... these cars that e class Mercedes of the Cadillac CTS the new one ... I came out of the same design studio ... of its epically Castle warbling it's got this nice size L E D White dove bar of the headlights ... so it looks great ... question is can they deliver a performance and can they convince people that these cars will hold their value the with Mercedes BMW and Audi ... of models do that that's what the key things right there ... what can I tell her no end in convincing ... the public they just don't seem to have that ability to cash state to grab ... the steeple is is that does that old time feel of what the CAB my keys to represent or is it just younger people aren't interested with a really ... well you know I think it's it's a couple of things one is that for some people the Cadillac has come and hold an old school audio cruising cruising up to the Catskills certain image ... but I hear some peers the work here's the thing I think is worse for Cadillac ... for about twenty years they they they feel the cars that went from ... no fairly half of twenty years ago in the eighties ... to just cut a mediocre and not quite good enough for recently ... and ... that ... legacy of kind of not measuring up to the best of the airport competition ... is I think what really is holding them back in it and they've got to do frankly what Audi is Donald and it took Audi ... years to do this ... which is to ... reconnect with customers say we look our cars today are nothing like the cars that you heard bad things about years ago ... and ... had just come at home and deliver on it ... consistently so that people buy and then it takes a long time ... all right well be watching the payout are said to bring it said that without the great pictures