Alright. Some updates. The white polo is an extremely thin, not very stretchy material. Pretty underwhelming, but the price point kinda justifies it. There IS venting under the armpits and along the color accents. Zipper is kinda awkward. I prefer buttons. As previously noted, the ND logo is really lame. It's the same material as the UNIQLO red logos, and it kinda stands out as a BIG white square with a small insignia. I would've preferred a smaller square or a larger logo.

The shorts are amazing though. They fit just like Nole's on TV. Pretty slim fit. But they're stretchy just like adidas formotion ones, a big up over Nike's paper-like polyester. The pockets are terry-lined, which I guess is useful if your palms sweat. Nice details. Color is a really beautiful navy. Definitely worth the $50.

It is not about tennis, per se. Sponsoring a high profile tennis player is just part of Uniqlo's international branding. They have been rolling out stores in numerous countries as part of their expansion over the past few years, including two or three in NYC with more USA stores to come soon. Sure, they will want to sell tennis gear at some point, but that is not the primary objective. By the way, the shopping experience in their Japan stores is pretty cool -- free alterations in an hour on anything you buy there.

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I recently visited their store in San Francisco. Cool store. Not so expensive and they seem to be good quality.

IMO its good bang for the buck. Most of them were very casual & trendy!

I admit I had never heard of Uniqlo until I saw Nishikori wearing the brand. I experienced Uniqlo for the first time on a recent trip to Asia, my first overseas sojourn for over 5 years. I'm not frustrated I can't get my hands on Djokovic's line or any sporting apparel. I'm just happy to now be familiar with Uniqlo clothing. It has replaced every other mainstream apparel retailer on my shopping list. In that sense, I think Uniqlo was right in signing up Djoker - he's made a few more people aware of the brand.

I now can't help but imbue Uniqlo with the same brand halo as Toyota, Seiko et.al - mainstream Japanese brands with solid credibility. (The GAP I view with the same indifference as American carmakers and Zara = a South African-built VW...)

It seems Uniqlo didn't even make an offer to include Novak's whole team. Seems like his coach other other members of the team are still wearing ST. Do you think ST made a seperate deal with them and why wouldn't they be part of the Uniqlo deal?

It always looks strange when tey show a players box, especially a top 5 player, and the team is wearing a different brand then the player.

You do realize that most all of Toyotas most popular models are designed and built in the U.S. now........have for years.

And if your buying Uniqlo only cause you saw your favorite player in it then the marketing and branding has done its job. Uniqlo using Nole and Nishikori as billboards for the casual stuff. Not going to make mass market tennis soft goods.

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US Design Studios and all that? Yep. I now have a brand affinity with Uniqlo more so than other brands when I'm out on the High street or shopping mall looking to buy everyday clothing. Seeing the logo on Kei and Nole's shirts drove me into the store, curious about what they offered. The lack of tennis stuff is not an issue.

What I don't understand is that its been posted numerous times that Uniqlo offered "some" of Noles gear for online sale and yet we have posters asking where it can be bought. Smh at reading is fundamental