Travel Coalition Tries to Save U.S. Tourism and 9 Other Tourism Trends This Week

Sarah Enelow, Skift

- Jan 21, 2018 3:00 pm

Skift Take

This week in tourism, U.S. travel brands fight back against isolationism while Europe enjoys one of its best years for visitation. Read more about how President Trump affects tourism worldwide in our new magazine: The Megatrends Defining Travel in 2018.

— Sarah Enelow-Snyder

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Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism.

>>From brands as experience platforms to strategic mergers, diversity messaging and beyond: These are the Megatrends in travel we’re watching closely in 2018: The Megatrends Defining Travel in 2018

>>A growing number of mainstream cruise lines think they can capture luxury travelers by offering them a premium product. The approach makes sense. After all, not every luxury cruiser wants the intimacy and exclusivity of a small ship: Merging Premium and Mainstream — New Luxury

>>Interior Secretary Zinke said last year that 30 percent of the park service’s employees were “disloyal to the flag.” Employees, as well as the national parks and monuments themselves, have become political pawns. The advisory board members who resigned were tired of serving as cover for an Interior Secretary who wouldn’t mind chopping down the forest: U.S. National Park Service in Crisis Mode as Most Advisory Board Members Quit

>>If we received a penny for every time a travel industry executive talked about how consumers are looking for “experiences,” we’d be billionaires by now. But in all seriousness, there’s a definitive strategy behind travel brands’ desires to play an even bigger role in travelers’ experiences: Travel Megatrends 2018: Travel Brands Want to Be Experience Platforms