GEOFFREY Edelsten’s on-again, off-again girlfriend Gabi Grecko has taken the unspeakable tragedy of MH17 and somehow made it all about herself.

Grecko took to Federation Square in the heart of Melbourne yesterday to pay tribute to the families who lost loved ones from MH17 by releasing red balloons into the sky in honour of the 37 Australian victims.

The notoriously publicity-hungry New York socialite has been an object of tabloid interest since she hooked up with colourful Aussie businessman Geoffrey Edelsten, 71. There are conflicting media reports about whether the pair are still attached.

Malaysia Airlines flight MH17 was shot down over eastern Ukraine on Thursday with 298 people on board, including 37 Australians.