Posts Tagged Marketing

Coca Cola, Old Spice and The Bachelor do it. Starbucks is doing it too. So most likely, others will follow suit. What am I talking about? Nonlinear marketing! Businesses cannot rely on a linear marketing approach any longer. In today’s content-oriented environment, they must integrate traditional with digital

Back in high school, reputation was everything. People knew who had the good or bad reputations. Reputation was your “street creds”. It impacted what people thought about you and whether or not they would let you into their social circle. If you didn’t have a good reputation,

You’ve spent that last couple of hours pouring out what you know into a smart, value-filled, fantastically written blog article. But what if no one reads it? This is a common fear, and a real issue. Too many great blogs go unread for one simple reason: the headline

When thinking about marketing work, most of our clients have one objective in mind: generating new business. Their focus is on the end result…the sale…the new customer to add to their list. And while, yes, that is what is ultimately going to pay the bills and keep them in