Chereskin Conceives Optical Highlight

Chereskin releases its latest collection, Optical Highlight, which features edgy geometric designs and a monochromatic color palette. Currently available, the collection showcases unique prints in zigzag and grid patterns and comes in black and white with red, blue and purple accents on the pouch and leg openings.

The collection is made from 95% cotton and 5% spandex and consists of a sport brief ($18) and trunk ($20). Ron Chereskin, designer and founder of Chereskin, conceived the collection based on the notion that underwear should allow men to express themselves.

“I felt there was an opportunity to target a very young niche in the 18-25-year-old range with this collection,” Chereskin told The Underwear Expert. “The accent colors give a little edge, and the look is all about having fun. I love to be able to design for men who can express themselves.”