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New outdoor posters released for Kick-Ass

Ahead of the movie’s world premiere on Friday at the SXSW Film Festival in Austin, Lionsgate has released outdoor posters for Kick-Ass, Matthew Vaughn’s adaptation of the Icon comic series by Mark Millar and John Romita Jr.

The film, which stars Aaron Johnson, Nicolas Cage, Chloe Moretz, Mark Strong and Christopher Mintz-Plasse, will be released on April 16. You can see the individual character posters after the break.

Jacob

We have this 3D Kick-Ass poster in the theater where I work. It’s one of those ones that moves when you move. Everyone seems to love it, which kind of worried me seeing little girls play around with it. I did notice that instead of saying KICK-ASS it says KICK-A#S, though. Kind of makes me wonder what they’re gonna do when we actually get the movie and the theater is covered in posters and mylars promoting it.

Shaun

I thought the very same thing, Jaap! Compleely reminds me of the Watchmen posters from last year, and given how that movie didn’t exactly set the world on fire it makes me wonder how the general public will react (or NOT react) to this movie.

I have to admit that I’ve never read Kick-Ass. I’m familiar with it, just haven’t read it but maybe I will at some point. I hope it’s a good movie, but whether it is or not I can imagine that most people who have never read the comic will dismiss it as a Watchmen knock-off given the posters. Or they’ll look at the costumes and just think it’s a bad knock-off of other properties (ie – Big Daddy’s looking like someone dressed as Batman for Halloween), or some kind of parody.

And, like Jacob noted, I wonder if the name will cripple the advertising somewhat. Again, I hope it’s good… I just think it might be a tough sell.