Nominations for CMO50 2017 now open!

CMO is delighted to announce nominations for the 2017 edition of our CMO50 are now open.

Now in its third year, this highly successful, prestigious annual list recognises Australia’s 50 most innovative Chief Marketing Officers driving business impact within their organisation. This year’s list is brought to you by our exclusive sponsor partner, Adobe.

The CMO50 is about recognising those taking a leading role in fostering innovation and new ways of thinking not just within marketing but also their wider company, as well as demonstrating commercial acumen and effectiveness. Our ultimate objective is to shine a spotlight on the increased importance of Australian marketing leaders in business, as well as the role of modern CMOs in crafting future business growth and opportunity, and the skills needed to be successful.

Specifically, we’re looking at marketing leaders that are making a difference within their organisation, and who are enabling greater collaboration and better customer and market engagement as a result.

The 2017 questionnaire is about showcasing:

Business contribution and innovation

A customer engagement-led approach to marketing thinking and effectiveness

The application of data and/or technology in marketing strategy and programs

Empowered and strategic thinking

An ability to effect change in the organisation

Demonstration of marketing’s commercial effectiveness

Resilience and agility

The CMO50 is only open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of the whole company marketing function. In order to be included in the judging process, marketers have to either self-nominate, or be nominated by a suitable peer, via a standardised submission form.

Please note only 1 completed submission per candidate will be considered and is required.

This year, we're also offering a special incentive to marketers who get their nominations in early. The first 25 to get their nominations in to the CMO team will be eligible for a complimentary ticket to CMO's first dedicated conference for modern marketing leaders, CMO Momentum. So make sure you get those entries coming in quickly!

All nominations will be reviewed by our CMO50 judging panel, who will rate each section of the questionnaire in order to come up with our final list. This year’s CMO50 list will be revealed in October.

This year’s judging panel includes:

John Broome, former CMO, Unilever

Tony Davis, chairman and founding partner, Quantium

Louise Eyres, former group general manager of marketing, ANZ

Steve Hallam, partner, Deloitte Digital

Jane Huxley, former managing director, Pandora Radio A/NZ

David Morgan, brand consultant and former CMO of Nestle

Jodie Sangster, CEO, ADMA

Georgina Williams, former executive of engagement, advocacy and brand, AustralianSuper

This year, we’re also excited to confirm we’ll again be holding an exclusive evening event for the CMO50, featuring several of this year’s winners in profile. Attendance to this event is strictly limited to Australian marketing leaders. Stay tuned for further details.

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