The film makers explore how, in their view, the US establishment promotes a culture of fear in order to secure increased military expenses, year after year. The film claims the US government and the military-industrial complex, together with the US media developed a powerful propaganda machinery (inspired in good part from Nazi propaganda) in order to scare and convince the public that US invasions like those in Dominican Republic (1965), Grenada (1983), US support for brutal mass-killings, terror campaigns like those in Guatemala (1954), Indonesia (1965), El Salvador (1979), US-designed assassination plots like those in Nicaragua (1981) and in huge parts of Latin America (Operation Condor) and support for overthrowing democratically elected governments like those in Brazil (1964) and Chile (1973) were needed in order to prevent the spread of communism, using mainly the domino theory.

The movie also points at the help provided by the Western countries to fascist regimes in order to counter movements supporting workers rights (socialism, communism, anarchy). The fascism is presented as an instrument in the hands of the plutocracy for oppressing and enslaving the working class.

The meaning of the movie’s title, “The power principle” is revealed as the Mafia principle, which is “not allowing disobedience” – in this case not allowing the countries in the developing world to have governments that try to improve the life of the many.

The movie traces the roots of the US establishment (both Republican and Democrat parties) mindset into the doctrine of Edward Bernays, pioneer in the field of public relations and propaganda, who believed the democracy is hard to handle and people are just too stupid to govern themselves in democracy, so there is a need of an elite, public guardians who manage the society and there is a need of public relation practitioners who would be professionals in working for the government for managing, manipulating the public and engineering consent.

The film is split into three parts: “Empire”, “Propaganda” and “Apocalypse”.