Category: Apparel

Smiley has teamed up with retailer Zara for the launch of a new children’s collection.

Having previously worked together on successful Zara Baby, Zara Woman and Zara Trafaluc ranges, the new deal sees Smiley tap into the kidswear market.

The collection features jersey t-shirts, crew neck jumpers, jogging bottoms and more, all featuring the Smiley World branding.

“After many years of collaborations, we are very happy to still see Smiley growing at Zara,” said Nicolas Loufrani, CEO of Smiley.

“We are entering many new departments and our design and marketing teams are working hand in hand, almost daily to design and promote the best possible products for each product category and consumer target.

“The extraordinary level of creativity, expertise and service the Smiley studio is providing to our DTR partners is what these incredibly professional and fast retail chains need to sustain their development.”

As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be available across stores in India and all leading online market places. The range boasts of Back-to-School which includes School Bags, Pencil Cases, Lunch Boxes, and Stationery. It also has a cool collection cross Kids Apparel, Swing Scooters and a line of Camlin’s Pokémon Products comprising sketch pens, mechanical pencils and oil pastels.

In addition, grown up fans of Pokémon can lay their hands on some really cool Pokémon phone covers very soon!

With its second innings on Hungama TV started in May 2014, Pokémon has become talk of the town not only on screen, but also on retail shelves. As a part of the retail strategy, we have coined a successful licensing strategy where Pokémon’s Indian licensees have launched a wide range of products and collections for Spring Summer 2016.

Chandigarh’s biggest retail extravaganza at Elante Mall saw kids arrive in large numbers at the mall to take part in the ‘meet and greet’ session with their favorite stars, the ‘Angry Birds’.

The seven day carnival ringing in the New Year had various Angry Birds activities like ‘Knock out the Pigs’, ‘Target the Pigs’, Color the Birds, Angry Birds Puzzle zone and Angry Birds flash mob. Kids and parents enjoyed every moment of hanging out with their favourite stars, the ‘Angry Birds’ and getting their photos clicked with them for keepsakes.

Pokémon is a popular international brand with a slew of TV serials, movies, video games, toys and consumer products. The show is syndicated by Dream Theatre to Hungama TV, marking the former’s foray in the content syndication space adding to an already-existing licensing and merchandising business in India and South Asia. .

Dream Theatre helped re-launched this brand in India and South Asia in not only Syndication but also Licensing and Merchandising. This global entertainment brand is ramping up for continued success following the launch of licensed Pokémon products.
Dream Theatre has kicked-in the second phase of making the merchandise available for its fans. Having partnered with Hungama TV, the TV show continues to be amongst the top rated kid’s animation content on television.

The number of licensees for Pokémon is growing slowly and we are assertive about the program getting accelerated by the end of this year.
Pokémon products are currently available in following categories:
1) Bags, Back to School products
2) Kids apparel
3) Plush
4) Plastic ware
5) Stationery
& many more to be launched by the end of this year!
Pokémon’s phenomenal success in India demonstrates the power of this brand, Jiggy George founder and CEO of Dream Theatre says, “We are incredibly excited to bring a wide range of Pokémon products to its fan”