Whataburger: Out with the blue and ramp up the orange

4:24 PM,
Nov. 12, 2012

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Whataburger has phased out its blue and gray color scheme when it recently revamped 23 of its Pensacola-area restaurants.

Corporate officials say the move is part of reimaging all of its restaurants in 10 states with a white and orange color scheme and stone fašade on the exterior of its buildings.

The idea is to create a "renewed excitement" in the Whataburger buildings and signage, and to send a message to consumers that Whataburger is focused on maintaining quality from the exterior of its buildings to its signature grilled burgers. ...