short balls: those who follow us

Oh, forgetful us: Sometimes it slips our minds that people really are reading this blog. No, we’re not trying to pat our own backs. But if you’ve ever written your own blog or contributed to one, you’ll know that it’s less about the numbers and more about wanting to crank out good, entertaining and — maybe just in our case? — semi-naked content. That’s always been our goal at TSF, but as Trophy Watch this week reminded us that, yes, we’re just here to watch the trophies, we got reminded that we’re being watched/followed/read/paid attention to, as well. That would be by many of you, and by Tennis.com’s Steve Tignor, who wrote the following about our trophy wrap-up and his own opinions on the metal, plastic and glass we measure success with on the respective tours:

Tennis Served Fresh provides a “trophy watch,” which is always an entertaining, and often a head-scratching, activity in tennis. Check out Marcel Grannollers receiving his own personal mountain in Gstaad on Sunday; I guess it beats a cow. It reminds me of one of the better tennis lines from my new Brooklyn neighbor, Martin Amis. The Brit writer once described the sport’s fall indoor tournaments as, “greed fests where the first prize is something like a gold helicopter.”

He’s a cracker jack, y’all. TSF got to re-connect with the always-entertaining James LaRosa while we were hanging around the Farmers Classic last week. James’ musings on Tennis Channel‘s website — the Sweet Spot — are a must-read, especially his LA ride with eventual-winner Ernests Gulbis. Our fave moment from the car-ride between the two quick-lipped fellas?

James: You know those Lindsay Lohans aren’t doing too good these days.Ernests: Who is Lindsay Lohan?

JL: Shut the **** up. EG: I don’t pay attention to American stars.

JL: She was in Mean Girls. Freaky Friday..?EG: I’m not watching these movies.

Nole’s media blitz. It’s the summer of Novak Djokovic. We should all pretty much accept such a fact. First it was the cover of Serbian Hello! magazine with GF Jelena Ristic, then it was both The Tonight Show with Jay Leno and the Conan O’Brien Show. To watch him with Jay, click here. For Conan, click here.

Feeling Lacosted? Seems as though the French brand that we heart “Lacosted” the Hamptons over the weekend — and that’s the Wall Street Journal‘s verbage, not ours. Lacoste used its American mainstay Andy Roddick to push its look for the summer at a social gathering that included quite the smattering of fashion folk at the fancy-pants Bridgehampton Beach and Tennis Club. Brooklyn Decker was even there, wearing Lacoste. “I don’t really play that much tennis. I leave it to Andy,” she told the Journal. | Browse: Lacoste’s men’s tennis wear

short(er) balls: Our friends over at Strawberries and Scream have stepped off the blogging stage for the time being. Even they said their retirement speech was more Henin (or Hingis?) than Agassi. | Polo Ralph Laurenhas officially launched their 2011 US Open collection — expect much more from us on this soon. | The world is now a better place: Rafael Nadal has joined Twitter. Heres to epic broken-English tweets. “Paahsta y gambas!” | OUT magazine has an exceptional photo gallery (and articles) featuring straight athletes who have supported gay rights’ causes over the years. The batch includes Michael Irvin, Ben Cohen and our fave, Hudson Taylor. | Want to go to the US Open finals weekend this year? Panasonic will send you. Seriously, we don’t make this stuff up. | Probably one of the US Open’s best pre-tourney events, Taste of Tennis, is back this year and features a fine line-up: Roddick, Jo-Wilfried Tsonga and Victoria Azarenka among others. And we dig their logo. It’s a forquet. Or a racqork? | We really, really can’t wait for this Xperia Hot Shots vid. It’s looking like a Katy Perry meets Sorana Cirstea dance number. And we love!