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How to run an effective marketing campaign

February 26, 2014

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By: Janice Thompson

Accountant

ekitez infotech

For those new to the world of marketing, the notion of a 'marketing strategy' sounds incredibly complex. In fact, all it means is having a plan to help you pitch your business to new consumers effectively – ideally a plan that utilises all possible facets of the current market. An effective marketing campaign consists of much more than sending out mass emails and requires research, focus and a personal approach that will capture the interest of those who are likely to have a strong interest in your services.

How to communicate with your target audience

For businesses trying to drum up new clients, it can be difficult to know how to close on potential leads. But through the use of successful marketing, it becomes much easier to reach out and connect with someone who has no prior knowledge of your brand and win them over.

All sorts of factors can influence your strategy but it can be especially helpful to have a thorough knowledge of the habits of your desired target audience, including how they communicate. Whilst the growth of the internet puts it at the forefront of many marketing strategies, it would be a mistake to rule out other ways to effectively establish contact with potential clients.

Understand your target audience

Before you approach any potential leads, you need to understand them, their needs and their habits. Outsourcing to another company who can put these findings into easy to interpret data will make it much easier to finely tune your approach. By recognising the things you have in common with your target audience and putting them at the centre of your campaign, you can catch the attention of your potential customer with ease.

Sometimes, even the most innocuous things can help provide a wealth of information about your client. What kind of solutions they use in the course of their daily activity (like how they choose to get their news or carry out their weekly shopping) can tell you a lot about how to best reach them.

Modern technology puts a lot of information at our fingertips, but it can be tricky to realise how to best use it. Analytic companies specialise in making sense of all this information and database marketing from Refreshed Direct is perfect for helping you to identify the best ways to reach out to your potential clients. The real key to successful marketing is to take a considered approach to researching your desired clients.