Becoming Rose Festival royalty ain’t what it used to be. Joyce Goodman knows how to fix that.

In Joyce Goodman’s day, every girl in Portland dreamed of
being crowned queen of the Rose Festival. That dream came true for her
in 1949. At age 80, she can still recall the shock and excitement of the
moment her name—then Joyce Sommerlade—was called. She remembers the
flashbulbs popping, the applause of the crowd, her father struggling to
get past onstage security to take a photo with her.

Teenagers have
different dreams now. Applicants for the Rose Festival Court have
dwindled over the years, to the point where organizers were forced to
open the competition to high-school senior girls from all area high
schools—even Gresham. And that bums Goodman out.

“It was such a big
deal to be a Rose Festival princess back then,” says Goodman over the
phone from Salt Lake City, where she lives with her husband, five
children and 19 grandchildren, “And it’s not anymore, I guess.”

But Goodman has a few suggestions for restoring the pageant to its former glory.

Step one: cuter girls.

WW: What are your memories of the competition the year you won?Joyce Goodman: I was definitely not the most beautiful of
the girls, but I had a lot of speech training. Growing up, I gave
readings around town at civic groups and church groups and directed a
play at Grant. I had that experience, and I think that made the
difference. When we were selected as queen, it was at the Portland Civic
Auditorium [now Keller Auditorium]. It was packed with kids from all
the schools, and the student-body president from every school would
introduce their princess, and we gave a talk. I don’t remember feeling a
rivalry [with any of the other princesses]—maybe with one of them, but
that goes away when you get older.

How did your life change after you were anointed Rose Festival queen?Every day, this cute fellow from one of the schools would
drive up in a long, white convertible, and they’d walk up to the door
with two dozen roses to pick you up and take you to whatever event was
happening that day. We had an outdoor, screened-in porch, and it was
filled with roses. One of the things I got to do was christen a railroad
train. I took a big whack at it, and the bottle didn’t break. I went to
the University of Oregon on scholarship, and I was invited to join the
best sororities. As you might have figured out, I’m a Mormon. I was the
first Mormon girl to be a queen. So I was getting a lot of attention
from my friends at church, and my parents’ friends.

Why do you think the prestige of the Rose Festival queen has declined?I don’t know, but I’ve been very sad about it. I was there
for the 100-year celebration [in 2007]. That year, there was one
standout, beautiful girl, and she was made queen. But some of them were
not cute at all. And I think when people see that, they say, “Well, I’m
not going to try out for that.”

What makes a girl not Rose Festival queen material?Weight probably has something to do it. Hair, face—it’s the whole thing. It’s the whole persona, too. It’s the personality.

And you thought some of these girls didn’t have those qualities?Exactly. And that’s what I saw that year. I saw them all
up close. Some of them were cute, but they were not what they used to
be, let’s put it that way.

How do you change that?The girls I spoke with that night at the queen’s ball were
really darling girls, but there was one in particular. I don’t remember
her name, but she was really gangbusters. I think if they could get
someone like her to go around to the schools and talk to the junior and
senior girls, and tell them we’re looking to bring the glamour back to
the Rose Festival, that it could encourage them.