Nothing about Search Engine Optimisation (SEO) is fixed and the industry is in a constant state of flux. Search engines like Google are always changing their policies, and SEO experts must adapt to these changes, and fast.

The fundamentals of SEO haven’t changed in a while – fantastic content and great links are still central to an effective SEO campaign. However, there are other developments in SEO and marketing that you need to stay on top of.

Too many small business owners think SEO is a waste of money. They would rather invest their money in something they understand and with verifiable results. It’s unfortunate that there are a lot of SEO experts who don’t offer value for money, but the good news is that there are a few things you can do yourself that will help your business reach more people online.