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InData Labs. How we leverage Big Data - 5 use cases

Wondering what InData Labs is all about? Check out the presentation explaining how our team combines technology and data science to make sense of big data and help businesses implement data-driven decisions.

Contents:

2 slide: About InData Labs:
Leveraging the latest big data technologies with a highly professional & talented team of data engineers, statisticians & mathematicians, we help our clients solve high impact business problems

6.
Use Case #1 A/B testing (e-commerce)
• Use A/B testing to improve specific business problems – increasing
amount of impression in ad network, test a new look and feel of mail
list in order to receive more conversion
• Implement A/B testing with minimum amount of potential loss;
choose user base for A/B carefully in order to get full insights
Example
The e-commerce shop performs hundreds of concurrent A/B tests analyzing billions of records in each
test of new feature implemented by UX or development team. It verifies that a new feature improves
customer experience.
The A/B testing system also checks marketing hypothesis against real customer user experience. When
marketing is not sure about look and feel of video player, A/B testing verifies hundreds of small changes
to receive customer recognition of changes based on actions. It will help management to take a
concrete decision on how the video player should look like.
A/B

7.
Use Case #2 Customer churn analysis (e-commerce)
• Conduct behavior analysis
• Prevent customer dissatisfaction & keep your customers
• Learn the right steps to implement in order to meet customer needs and
save your most profitable customers
Example
Being close to finalize purchases via an online-shop, a client suddenly changes his behavior. The client
has selected certain products and filled the product basket… but then - no action on the page happens.
The system identifies that the client has loaded pages of other online shops for prices comparison.
Using factor analysis the system identifies potential churn automatically, and the customer gets a
phone call (e-mail message) informing of a special discount and asking – how the shop could be
improved.

8.
Use Case #3 Personalized product offerings (telecom)
• Customer segmentation - understand client buying patterns, their most
preferred channels and influencers
• Identify the next best offer for segmented customers
• Create targeted marketing campaigns to segmented customers
Example
Based on social networks activity analysis we get insight that the client has just married and offer him a
special offer for calls with members of his family at very attractive rates.

10.
Use Case #5 Risk management (banking)
• Determine risk & exposure based on simulated market behavior,
scoring customers and potential clients
• Comply with regulatory requirements & evaluate credit exposure
Example
Client would like to raise his credit limit at internet banking private account. We propose optimum
credit limit increase real-time, based on matching other clients with the similar profile raising limits
history.
If the client wants to get a loan, we help banks reach higher credit scoring accuracy. For that we
combine data from traditional loan applications and local credit bureaus with other information from
online sources (social media, blogs, Google search, etc.)