American Roadside Burgers

American Roadside Burgers provides the classic American burger experience. The restaurant serves burgers made with fresh ground meat and natural ingredients in an atmosphere reminiscent of the classic American diners and roadside joints of the mid-20th century.
We were brought in to create memorable décor and graphic design elements for the restaurant’s flagship location in Uptown Charlotte. Using natural, aged barn wood with patina metal panels and imaginative graphics, we crafted a dining space that complements the delicious food, making the experience unforgettable.

completed

2011

Role

Architect, Interior Designer, Environmental Graphics Designer

Size

2,300 SF

The Takeaway

This flagship location of American Roadside Burgers in Uptown Charlotte became the model for three additional locations in North and South Carolina. We worked closely with the client to ensure that their vision was executed in all design elements, and could be easily replicated for each store, creating a recognizable branded environment.