Our findings:

1. Facebook

No one can deny that 1.15 billion active Facebook users with a 21 percent increase in usage over the past 12 months is something to ignore.RECOMMENDATION #!: If you are not “on” Facebook, STEP UP! Get a personal profile so that you search, explore and be in the know!RECOMMENDATION #2: Getting a Business FanPage is like being listed in yellow pages or in the phone book. If you’re not there, you are no longer relevant to some segments of the population.

2. Google+

Second biggest social network. Though ignored by many, many agree that people are more curious how to use it. Most speculate that it will be EVEN MORE IMPORTANT with easy integration of all gmail accounts / google products.RECOMMENDATION: Set up your business profile. Simple things like having your profile pic, email and phone number are openly searchable in ANY person’s gmail account getting you found quicker. Doing “shares” of your posts in Google Profiles automatically get emailed to your CIRCLES; an equivalent of doing a blast email / email blast without any set-up!!!

3. Twitter

Simplicity. Fast. News breaking qualities. By far the single most important feedback / comment creating & generating tool for customer service to sales to network updates to reaction.
RECOMMENDATION: We can teach you everything from account development, cultivating followers, proper use of hashtags, starting conversation and moderation conversations.

4. LinkedIN

LinkedIn has been my favorite platform since the beginning. At first just a CV / Resume building opportunity has become a platform for sharing my client list and affiliations.RECOMMENDATION: Explore Groups and consider starting one. You’ll quickly discover that facilitating the conversation as administrator generates more than just feedback and interest!

5. YouTube and 6. Vimeo

YouTube…. (and VIMEO)…. get those videos created and find ways to make them go viral. That has been the single goal of millions of people gaining their 15 seconds to fame. I have many friends who do that professionally and will be unveiling my list of top notch directors who are avail for hire!

8. Pinterest

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit or place of interest. If you add the “Pin it Button” to your website, other people can use it to pin your stuff to their Pinterest board. 😉 Then lots more people can REPIN those things or click back to your website adding to NEW DISCOVERY!

9. Vine

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. READ MORE HERE – https://broekmancomm.com/vine-promotions/

What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. (straight from Vine’s website (https://support.twitter.com/articles/20170317 – yes, Twitter owns VINE!). For more, check out the FAQs!!!!

10. Tumblr

Tumblr lets you effortlessly share anything … Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Let’s compare this to WORDPRESS as a blog.

Execute Social Media Plan.

o Develop Code Book. Flexibility. Engagement. Empowerment.Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan, sometimes window are created that we can capitalize if we have prior approval and can run with the ball. Determine LEGIT and not-legit parameters.
o Develop Pre-Flight Arrangements.Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of approval for social media profile development to work smoothly (at all hours of the night).
o Terms of Service.Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets this agenda, but there is a negotiation to get best terms possible for SM.
o Style Guide.Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must keep this consistent throughout. And correct those places where errors may exist.
o Messaging Documents.Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising and PR is being utilized and leveraged strategically with social media & online marketing.
o Success linked to Internal Coordination.Strong desire to coordinate with Brand Manager, VP of Marketing, Web Developer, Key programmers, SEO manager, PR Manager, and Sales Manager. Ideal team will work closely together. Can work independently, but have seen most success when it’s collaboration.

Sample Strategic Statement.

By developing a comprehensive, strategic Social Media & Online Marketing plan, we will be in a better position to:
•Capture greater fan ‘market share’ through effective marketing and promotion via social networks, online efforts and events;
•Initiate community involvement, sponsorship, outreach programs and other acts of good will to gain local recognition in key core markets;
•Distinguish from your “competitors” by Developing strategic partnerships with key industry leaders & organizations that compliment our mission;
•Promote unpublicized success and capitalize/leverage experience
•“Tell The Story” more effectively to clients and media as well as Garner greater coverage of key news stories;
•Showcase YOU as cause-related thought leader in the Industry;
•Engage fans and prospective fans through more targeted promotions;
•Enhance referral fan sites and create partner relationships;
•Collaborate making public ambassadors in a more meaningful way for mutual publicity;
•Position you for more speaking engagements and guest appearances; and,
•Monetize your site and social networks with targeted opportunities

Sample Consulting Role.

o Asset & Advisory Role to Senior Staff, Admin & Marketing
o Be a soundboard to ideas and act as an advisor to marketing & PR team
o Play role of Creative Director or Brand Manager to help punch up collateral development, powerpoint presentations, DVD/movie presentations, websites, etc.
o Provide brainstorming and marketing plan development ideas to department heads
o Assign under-performing territories not covered actively by Sales and Showrooms…. Were little sales exist and let me drive Business Development in test markets!
o Creation of ambassador program (referral based program) through brokers and key managers

BROEKMAN communications has a 15-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center! Our core offering now is website development using WordPress. From helping translate your vision to acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.

We enable our clients to:
• Raise their profile and enhance site design with better content restructure home page; introduce headers & sliders; and more;
• Make site more dynamic with great calls to action pushing b2b and b2c initiatives;
• Promote company services more effectively for prospective clients and business development purposes;
• Create new portals and evolve old websites to be warmer, more inviting, dynamic and interactive;
• Empower staff to easily make changes and are NOT reliant on busy & backed-up IT department (or expensive guys like us!);
• Create platform for future expansion including blast email integration, salesforce/CRM integration, SEO and other desirable / needed modules; and,
• Effectively brand website as a community home to make current clients proud of their association helping improve retention.

Ever wanted to learn how to do basic HTML? Learn the principles that will empower you to manage your own website or blog?
Don’t necessary want all the responsibility, but would love to learn the principles of managing?

Well, Jeremy Broekman has just the right amount of patience to teach just about anyone
how to overcome their fear of BREAKING THE CODE and learning the principles of managing it.
As part of our engagements in website development, we always try to teach our clients the
principles so that when errors happen things can be fixed pretty easily with a basic understanding.

Interested? Use our contact form and we’ll let know you when the next class fills up!

COURSES can be conducted online using Join.me, GoToMeeting screen-sharing technology combined with a conference call! If you are a Greater Los Angeles or OC local, Broekman can meet live in person!

SEO is real strength of ours. We have a proven track record with SEO basics as part of our WordPress Website Development projects. We follow many benchmark best practices, but also have successful experience with deploying plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO basics to pick up where other wordpress installations have left off with those inexperienced. Our core focus is to yield some natural great ‘organic search’ strength in the short term and, with some real investment in search engine optimization / SEO programs, we can let the “science” lead us through the long haul!

The best way for me to demonstrate my success in achieving results is to have you search literally in Google, Bing or Yahoo any of the below mentioned key words. Strength depends on the zip code and state, but generally speaking I have been on 1st page guaranteed for ANY of these words, if not top position! Please feel free to ping me or email me if that’s not the case in your area! (Within a week of getting your challenge, we’ll hopefully move up!).

We stand as strong PR agency because of OUR impact.
We unleash YOUR creativity.
We truly empower people.
We walk YOU through the process with transparency and giving you ALL our secrets.
Finally, we balance brand management with effective initiatives, appropriate short term tactics and long term strategic campaigns with visionary eyes.

CLIENT CASE SUMMARIES

NA’AMAT USA
Marketing & PR Director
March 2011 – Present ( Manhattan, New York
Extensive collaboration with NA’AMAT USA national board to rebrand the organization including these efforts:

* New anniversary logo
* Launch of new website with a new content management system (www.naamat.org);
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production
of PSA (youtube), Kveller Blog posts, Facebook campaigns and more;
* Successful launch of donor relations program raising over $30,000;
* Relaunch of membership organization including annual, renewals, and life memberships;
* New creative for all their advertising (print, in some cases billboard, online);
* Launch of first ever blast email lead generation program to their 11,000 members in the US (50% open; 35% click thru rate);
* Managing transfer of membership management to new customer relationship management database (from 1987 clipper to Donor Perfect); and,
*Extensive collaboration and Leadership development with national board and stakeholders

International Family Film Festival
Marketing & PR Director
February 2012 – Present (1 year 1 month)
Burbank, California
Official publicist for the International Family Film Festival. Manage public relations for the film festival including traditional PR, media relations, and outreach. Service press releases. Manage media and garner coverage for award recipients The Hub Founder Margaret Loesch and Kung Fu Panda 2 Director Jennifer Yu Nelson as well as presenter DreamWorks founder Jeffrey Katzenberg. Provide creative input for press kits and marketing collateral. Leverage existing events leading up to festival. Capitalize on festival moments for best PR. Solicitation of sponsors to assist with underwriting of festival. Collaborate with community partners and establish better promotions.

Advanced Skin & Hair Inc.
Online PR Director
July 2012 – September 2012 (3 months)
Greater Los Angeles Area
Develop and direct ASH’s online marketing strategy. Oversee execution and optimization of customer acquisition initiatives via various channels including mobile, social media, display, cost-per-acquisition partnerships and affiliate marketing. Manage growth of online marketing programs to achieve orders, cost per order and total channel contribution margin goals. Be on the forefront of online trends within mobile marketing, new social media tools, and digital innovations; identify and implement tests and best practices and continue to be an early adopter of these new technologies. Determine best strategy, vendors, resources and processes to streamline execution and improve accuracy.
Responsible for reporting results and presenting plans to senior management, leading meetings, and delivering oral and written presentations.

The Sliding Door Company
Social Media / Online PR Director
August 2011 – November 2011 (4 months)
Greater Los Angeles Area
Developed and executed Social Media & PR program for The Sliding Door Co. Responsible for online marketing. Oversaw Blast Email campaigns up to 70k; average open was 28%, click thru 14%. Launched Facebook FanPage, Twitter, LinkedIn, and 20+ other key social network profiles. Designed online advertising campaigns including Google PPC, Facebook PPC, and Yelp. Developed national promotions and PR opptys.

Directed marketing for four-office firm that specializes in real estate and land use
community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use consultation.

INTERNATIONAL STUDENT FILM FESTIVAL
Marketing/PR Director, Graphic Designer
June 2005 – November 2005
North Hollywood, California

FIRST AMERICANS IN THE ARTS/NEW LINE
Publicist
July 2005 – May 2006
Beverly Hills, California

Secured local field promotion screening of New Line Cinema’s The New World as a fundraiser ”premiere” for Native American entertainment industry advocacy group. Managed PR for 14th Annual FAITA Awards Ceremony at the Beverly Hills Hotel.

Established new marketing department and directed all operations of Europe’s leading executive relocation company including marketing, brand management, corporate identity, advertising, media management and trade show management.

CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created brand management programs, identity campaigns, creative platforms and style guides. We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral. We listen to what you want and deliver what you need.

We Tap creativity by getting into the heads of your leadership, management & marketing leaders through situation assessments, creative briefs, recon and research.

It’s RARE when work with a firm that can handle digital marketing and design/printing/traditional marketing well… let alone an agency with with sales, publicity, communications and marketing background in one.

IT IS ALL ABOUT PERCEPTION

As a publicist and communication/branding specialist, this is our daily mantra.

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

Did you know? We also….

LEADERSHIP & CORPORATE RETREATS

We create opportunities for your team to think together, collaborate effectively and team build. Effective strategic leadership through charismatic, direct, clear, concise and assertive communication practices. Effective feedback. Strategic planning. Team building. Your management/leadership team will achieve a greater sense of personal buy-in, purpose and passion to drive the business successfully into 2018 and beyond..

THE PLAZA AT SANTA MONICA – Social Media Director, Project Manager, Art DirectorSocial media agency of record for Metropolitan Pacific, Clarett West Development and DLJ Real Estate Capital Partners for luxury real estate mixed-used city-owned shopping center in Santa Monica. Oversee all monitoring of online brand during early entitlement phase of city approval and permitting. Develop social media strategy for development team and oversee all social media and online PR initiatives in collaboration with The Garvey Group. Set-up, acquire handles, design user experience, develop calls to action and develop content/posts on dedicated Facebook, Twitter and other accounts. www.ThePlazaatSantaMonica.com | www.facebook.com/plazaatsm

KALIA LIVING – Social Media/Creative DirectorDevelop company’s new brand online showcasing its luxury custom homes and vacation properties across four (4) master plan communities in Guanacaste, Costa Rica – 1500+ acres. Collaborated with CEO and leadership to develop new website and collateral. Served an on-going Business Development role. www.kalialiving.com

THE GOOD LANDLORD – Creative Director
Book launch, website development, brand activation and social media moderation for new real estate consulting practice. www.TheGoodlandlord.com

Jewish Community Brand Strategist, Marketing Director, Creative Director, Web Developer, Social Marketer and Schmoozer with over 18+ years collaborating as a partner in the Jewish Community. Collaborations include:

Day School Marketing
National Day School Foundation, Abraham Joshua Heschel Day School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, OurSpace Los Angeles, University Synagogue Early Childhood Center and 20+ Day Schools

3 Jewish community centers including West Side JCC and the now-defunct Valley Cities Jewish Community Center

Private High Schools like Los Angeles Hebrew High School that require re-branding/re-packaging. High level board consulting leading to raising $500,000 and 20% increase in enrollment over 2+ year engagement.

Day School MarketingBeth Hillel Elementary School; National Day School Foundation, Abraham Joshua Heschel Day School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, OurSpace Los Angeles, University Synagogue Early Childhood Center and 20+ Day Schools

3 Jewish community centers including West Side JCC and the now-defunct Valley Cities Jewish Community Center

CLIENT SUMMARY:
NA’AMAT USA CASE STUDY

RETAINER FOR 3+ YEARS with NA’AMAT USA to rebrand the organization including:
* Brand management, communication, public relations, donor relations, membership, website development and social media;
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide DMAs including segmented marketing campaigns (New York, Chicago, Miami, Boca Raton, Fort Lauderdale, Cleveland, Dallas, Houston, Austin, Atlanta, DC, Seattle, LA, SF, San Diego, etc.);
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production of several PSAs (youtube), Kveller Blog posts, Facebook campaigns and more;
* Resurrect site that was down for 2+ months; Launched new WordPress-driven website with content publishing/ management system in place (www.naamat.org);
* Successful launch of donor relations program raising over $100,000 to date;* Relaunch of their membership organization including annual, renewals, and life memberships;* Developed new creative for all their advertising (print, in some cases billboard, online);* Created blast-email lead generation program to their 11,000 members in the US (opens and click thru rates is through the rough to internal feeders; externally well received);
* Extensive organization consulting, behaviour modification and collaboration/leadership development with national board and stakeholders; and* Established NEW donor relations / membership database program. Managed database migration from their existing membership software (circa 1980) to new installation of DonorPerfect with over 70,000 records. Management of Donor Perfect set-up, data mining/management, list development, extensive custom report development.

BROEKMAN communications brings an incredible impact to start-ups, small businesses and non-profits we assist. For over 12 years, BROEKMAN communications has been one of the leading providers of consulting and coaching services to small and medium sized businesses. We help people and organizations unleash their creativity; we empower people and walk them through the process.

Assessment

We assess a prospect’s issues and opportunities, and deliver a roadmap for the improvement of the business’ performance and profitability.

Marketing Plan

We see the big picture and we apply our best marketing plan and the best foot forward.

Methodologies

We work with local entrepreneurs to address their own specific needs, using proven methodologies to identify problem areas and uncover opportunities for the client company.

Local, Regional Focus

While the majority of our clients are in close proximity to Southern California, we have numerous regional, national and internationally clients that we learn from.

Industries

While we have served a broad cross-section of industries, we’ve really honed in on helping start-ups, retail, real estate, entertainment, education, financial services, professional services, technology and non-profits.

Next Level Ready?

Requirements

Ideal clients will be open to exploring collaboration in a team environment throughout the brief assessment process.

BROEKMAN will bring their professional experience and client will bring their best listening / hearing game to explore ALL elements of a SWOT analysis (exploring Strengths, Weaknesses, Opportunities, Threats).

Possess good communication skills so that we can work through the push and pull of the development of our approach, and ultimately of a tailored marketing/branding plan for your organization.

Be open to new ideas and creativity. Some new paths open new doors. AND, revisiting tried paths, sometimes yields different (and often better) results when done right.

Position requires limited travel to a computer, Skype, email, cell, text and/or telephone, but BROEKMAN is open to building physical meetings into our process.

Collaboration is 100% performance based. What you put in is what you get out. Energy invested, creativity/marketing power earned. 🙂

It used to be acceptable to throw around words like ‘one stop shop’ or ‘full service’ or ‘jack of all trades’… but it’s 2014 and the reality is – either you have experience in strategy and campaign development or NOT and you either produce good design work (graphics, logos, bcards, websites, brochures, flyers, etc.) or NOT.

No one has ever walked away from BROEKMAN communications saying, “Wow, those guys lack serious design skills.” Nope, not on my watch.

Yes, we all get busy and sometimes, things do take longer than expected. But isn’t getting your brand identity set-up with strategic thought and process worth it? After all this is how you are going to present yourself! AND, please trust that we don’t want something we’re not proud of floating out there.

Our philosophy is to learn what works best for you, the client. Just because we like to email you LOTS of options, doesn’t mean we won’t cater to your preference and desire to sit face-to-face and tweak live.

When you say I really need to get this done now… there are MANY times when we can literally drop our projects and prioritize your immediate need. WHY? Because we care. We are ALL about our clients as if it’s our production. We prioritize our clients, because they immediately become friends… if not like family. We treat others like we want to be treated.

Here there is no boss, no client, no vendor….
we are PARTNERS,
we are a TEAM,
we are COLLABORATORS,
we are HUSTLERS here to get the job done right the first time.
We are motivated to help you execute the best possible plan/campaign/logo/bcard/website/blog/fb/twitter/landing page/ad possible. 🙂