The app isn't Watson's first foray into cooking. During the South by Southwest Festival, IBM launched a food truck that used recipes made in collaboration between Watson and professional chefs.

In a blog post, Steve Abrams, the director of IBM Watson Life, said IBM's cooking initiatives are a way of helping people understand the potential of cognitive computing, which uses vast amounts of data and interactions with people to make recommendations.

"To the layperson, these concepts can seem rather abstract. By illustrating cognitive computing with a system that generates new recipes, we can give everyone a 'taste' of cognitive, making it more tangible and meaningful," Abrams wrote.