Mass Distraction

Mass Distraction is a thesis project from the Interaction Design Institute Ivrea. Agnelli Davide and Drori Tal designed 3 jackets that challenge the experience of balancing your attention between the friend right next to you and the person calling your mobile phone. We all know how rude some people can get when the cell phone rings-- all of a sudden, mid sentence even, their attention shifts and it's as if you're invisible. The three jackets: Hood Jacket, Coin Jacket and Game Jacket each force an awareness of both the caller and the person in your physical presence.