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I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Think Outside the Industry.You can click on any title below to...

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Technology.You can click on any title below to read the full...

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Customer Service.You can click on any title below to read the...

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we'll be sharing stories on the most important topics for any live entertainment marketer. And today we're starting with the big one: Marketing.You can click on any title below...

As we get ready to say goodbye to 2017 and ring in the new year, I’d like to thank all the readers and contributors to Selling Out.We've covered a lot of ground this year -- from marketing and technology to customer service and experience. Next week, we'll be highlighting some of our best posts in those categories for those of you who'll be checking in.We've really enjoyed sharing these innovative ideas with you. And thank you for your support....

Company XIV has won the 11th Annual Goldstar National Nutcracker Award, the only award which honors live performances of the seasonal classic. As winner of the audience-favorite competition, Company XIV takes home "The Nutty" statuette, a cash prize for its education/accessibility programs, and is named the best-loved Nutcracker in the U.S. for 2017.This production competed in the largest field of nominees in the Award’s history -- it beat out over 85 other Nutcracker-themed productions for the win."Wow! I'm thrilled...

To be fair, "rules" is probably a little strong. But there are some best practices, "guidelines" if you will, that work well when using Goldstar's new marketing tool, Boost.Have you heard of Boost? It's a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans. (You can learn more here.)Of course, many of these work for any marketing campaign, not just Boost. So the next...

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Are your events/tickets in the running for holiday shopping dollars this year? According to MarketingProfs, consumers are "expected to spend more than one trillion dollars between November and January."The infographic below, by GlobalWide Media, shares this stat: "Growing in popularity by 108% from 2015 to 2016, event tickets are the preferred gift of both men and women ages 18 to 35."Reason to rejoice, right? The infographic also shows that "gift-givers are expected to buy on average four gift cards during...

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...