I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works!
This blog will highlight the best detective work which shows when marketing works and when it doesn’t.
Please e-mail me with comments as well as articles which you would like posting.

Tuesday, March 20, 2007

Time to experiment a little

The beauty of digital marketing is in the data - not the popups.

To the right of this site, you will see some adverts "from our sponsors" - Amazon and Google. Without giving too much away, the data i've got from these services suggests the following:

Nobody can see that i have an Amazon bookshop or nobody is interested. To test this, i'm going to make it more obvious for readers to find it. If nobody goes there again then time to get rid of it

My other Amazon adverts for Ogilvy books are also not getting any hits - they are going

The Google ads got some decent traffic early on but now that's dried up. I guess this was people "clicking for interest" but it would be better if it was more click through events occur ed - therefore i'm moving the Google ads up the page - again if nothing happens then time to review the presence of these ads