A significant portion of human behavior is driven by subconscious factors, meaning that the motivations for our actions are frequently unknown to us. Psychological theorists throughout the decades have developed countless frameworks to explain these matters. Psychological motivation is a powerful factor in consumer buying decisions. Hence, a basic understanding of psychology is something every marketer should possess. Read on for a summary of some of the psychological principles that increase Facebook interaction.

Operant Conditioning

You may be familiar with operant conditioning. This psychology theory involves influencing behavior through positive or negative reinforcement. To encourage a repeated action, it’s important to provide a reward or something a person finds satisfying. This process ties in well with Facebook marketing, whether you’re running a page, a group or both. Your ultimate goal is to get visitors to return again and again to your platform. Your best chance of accomplishing this mission is to provide users a reward in the form of content they find enjoyable, something that gives them the motivation to come back.

Reciprocity

When someone does something nice for you, you want to return the favor. This is something that is naturally expected in our culture, and it’s the premise behind reciprocity. As a marketer, you can use this principle to your advantage on social media. For example, when you share an informative piece of content or post a discount code on your Facebook page, you can add a call to action at the end of your post. Try something like, “To show our appreciation, here’s a 10% off code toward the purchase of any of our informational products. Please feel free to share with your friends!” A significant number of your followers will probably click the share button simply because you asked them to. You’ve given them something nice, they’re happy to do you a favor by passing your discount on to their friends.

Impression Management

It’s a recognized fact that people are usually concerned to some degree about the ways in which they are perceived by others. They want to be seen in a positive light, and they will modify their behaviors in order to do so. This is the basis for the psychological principle of impression management. People will try to influence the ways in which they are seen by those around them by adjusting their behavior accordingly. What this means for you as a business or brand is that it’s important to have a firm grasp of who your general audience is in order to cater to what appeals to them in order to increase the chances of them wanting to share that content with their friends. By studying the demographics of your current followers, you can put together a general profile of who they are and use that information to guide your marketing efforts. Once you know what they like, give it to them and watch them pass it along to their friends. One of the biggest motivators in what people choose to share is the impression of doing so will have on their peers.

Social Proof

Social proof is the concept in which people rely on the opinion of others when making decisions. This phenomenon is the driving force behind customer ratings and reviews on sites like Amazon. When consumers are able to see that others had a positive experience, they’re more likely to invest in a product or service themselves. You can use this principle in your Facebook marketing quite simply by taking steps to obtain likes and shares of your content son after it’s published. Once your followers see that others are interested in your content, they will feel more inclined to demonstrate interest also.

Propinquity Effect

You may never have heard of the propinquity effect, but it’s probably the most important driving force behind successful social media campaigns. The theory behind this effect is that people are more apt to like us when we interact with them more. Businesses, experts and service providers all strive to create that personal interaction with their potential customers in order to gain their trust, thus making them more likely to buy. The key to this is being genuine in your efforts. People are savvy. They can sniff out insincerity. Facebook Groups provide a perfect outlet for this kind of exchange because you can solicit feedback from your members, listen to their concerns and demonstrate your appreciation by the actions you take. The platform is set up for personal interaction, so be sure to use it.

Now that you have a basic understanding of some of the psychological principles most relevant to marketers, you can begin using them to increase your Facebook interaction. Remember to get to know your audience, create content that’s meaningful to them, show your fans they’re important and provide them with plenty of reasons to interact with your brand.

You may be excited to get involved in the social video craze. You know businesses and brands are using video to reach their audiences in new ways, but you may still be confused on just how to best capitalize on this trend that seems to be here to stay. Because Facebook is the most widely used social network, it makes sense that its live video platform would be a good place to start. As with other Facebook tools, it’s easy to use and gives users the advantage of its algorithm for a wide reach. So let’s take a look at some of the best ways to use Facebook Live to grow your business.

Introduce Your Team and Workplace

A tour of your headquarters or facilities is always suitable for a live stream session. Use it as an introduction to your team or staff. People love these kinds of behind-the-scenes introductions. It gives them a more personal feel for your business, and we all know that social media’s success is built on relationships. So be sure to take the time to show your faces, who you are, what you do and where you do it.

Host Live Events

Putting on a live event or webinar can be time consuming and expensive, not to mention the learning curve of some live-streaming tools. Facebook cuts that learning curve with its user-friendly tools, many of which you already know how to use. What’s even better is that you can use your existing Facebook Page or Group to promote your event and catch your audience where they already hang out. You’ll save money and planning time.

Fix a Problem

If you find yourself encountering a customer service issue or question about your product, again and again, conducting a tutorial on Facebook Live is a savvy way to share the solution with a large group of people. You can then edit and save the recording for placement on your website so that customers can view it later should they encounter the issue. Taking this step shows you are proactive in addressing any hassles your fans have, and it also allows them to ask questions and provide feedback live during the broadcast. It will save you time in the long run, as you’ll have a place to direct people with the same questions in the future.

Interview Relevant Figures

A live platform is great for interviews. Be sure to choose a subject that is of interest to your audiences such as the CEO of your company, any expert in the field related to your product or the head of a charity your company sponsors. You can get creative with this idea and offer weekly or monthly interview sessions. You may find a segment of your audience that eagerly tunes into this type of series.

Livestream Major Occasions

If your company has something really big going on, you definitely want to plan a Facebook Live stream of it. Product launches are ideal for such a broadcast, as are events like trade shows or company celebrations. There’s really no limit to this type of content. Anything worth celebrating or that involves a lot of people can drum up a great deal of excitement. Your fans will surely want to get in on the celebration and will appreciate the opportunity.

Now that you have five great ideas for using Facebook Live in your business promotion, you’re probably ready to start customizing them to meet your company’s needs. Have fun with it and show your brand’s unique personality. You’ll soon see how positively your audience will respond.

You know that customers value brand authenticity. They appreciate being able to interact with companies and knowing their voices are being heard. Social media platforms offer marketers a tremendous assortment of ways to connect with their target audience. These days, we’re seeing more businesses employ the use of video in their digital outreach. If you want to add video to your engagement building toolkit, Facebook Live is a perfect starting point. Let’s take a look at what marketers should know about Facebook Live and why it’s such a powerful promotional tool.

About Facebook Live

Launched to verified celebrities and other influencers in August of 2015, Facebook Live allows live streaming of video to a user’s followers. Facebook released access to this function gradually, and now it has become a widely-used service across personal profiles and business pages. Facebook Live is advantageous for marketers in a number of ways. It gives you the ability to provide your audience with a behind-the-scenes look at your operations or some other inside aspect of your brand. A distinct advantage of this form of live video is that it is broadcast through the newsfeed following Facebook’s algorithm, meaning your reach will be significantly increased.

Getting Started

If you’re not used to doing videos, you may find this platform to be a bit intimidating. Like anything else, once you get some practice, you’ll become more comfortable in front of the camera. As with any content, you add to your social media channels, you want to have a purpose in mind before going live. Doing so will make you feel more at ease, and it will yield more strategic results. Do something lighthearted for your first broadcasts, such as a tour of your facility or an introduction to your team. That should help lessen the nervousness.

Promote Broadcasts

While part of the appeal is that your broadcast will be live, it’s wise to promote yourself ahead of time. You may even want to create a Facebook Live calendar of regular live streaming events so that your fans know when to tune in. Advanced notice is sure to increase your viewership.

Plan It Out

Not only do you need to have a purpose for your live video, you also want to take time to plan the little details. You’ll want to be sure you have enough material planned to fill a broadcast of at least five minutes. Anything less will likely cause viewers to feel they’ve set aside their time needless. Going too long will lose your audience, though. So it’s a good idea to keep your session to no more than 20 minutes. If you’re planning to remain in one place for your broadcast, be sure to know the scope of your camera area. Nothing’s worse than learning later you stepped out of view the whole time. If you’ll be on the move, you’ll probably want to enlist the help of a knowledgeable video person, though you may be able to shoot it yourself. Practicing ahead of time will help. Be sure to give your video a title before going live, and add a call to action at the end for even more benefit.

When It’s Over

Congratulate yourself for making it through your first Facebook Live session. It is a big accomplishment for many who aren’t accustomed to speaking on video, particularly to a live audience. When you’ve finished, you don’t necessarily have to be done with your footage. Think of some ways you can use it again or repurpose it. Before doing this, consider editing it for a smoother and more professional look. You can place the video on your blog, run it on your page later for those who missed it or insert it into other promotional materials.

Facebook Live gives marketers a unique and useful platform to intimately engage their audience. You’ll definitely want to jump on this bandwagon if you haven’t already. Your fans want to see the faces and places behind your brand.

Starting a Facebook Group is easy. Just a few clicks, a clever name, and some descriptive information will make it official. Running a successful and active group that continues to grow without losing steam can be a challenge. Planning, creativity, and care can turn this community into one of your brand’s biggest assets. These real strategies to grow your Facebook Group will guide you on your way.

Recruit Selectively on Facebook

Depending on the type of privacy you choose, it may be necessary to approve members to your group. Unfortunately, trolls and spammers are a troublesome issue for many Facebook Groups. So vet each addition by checking for signs that the potential member is a legitimate Facebook user. They should have things like a profile picture, unique cover photo, some demographic information, and friends. When recruiting for your group, avoid the temptation to automatically add people or to solicit folks from other groups. Both of these are considered rude and annoying. You can promote on your personal or business page. Write about your new group on your blog or add a graphic to your opt-in page.

Be Active

Nothing is worse than a boring or inactive group. Be sure you make the time to regularly monitor and moderate the activity there. Members will expect the group leader to respond and engage within a reasonable amount of time. In addition, you may be surprised how quickly spammers or instigators can creep into your group if left unchecked. Being regularly active in your own group is also just plain fun, and it helps to ensure engagement doesn’t languish.

See What Others Are Doing

Before becoming a Facebook Group administrator, you should join some groups as a member. Perhaps you already have. If not, join a couple groups related to hobbies or subjects that interest you. Getting involved as a member can give you a great deal of insight. You’ll see how different groups are run, get content ideas and discover what it’s like to be a participant. You can then use that knowledge as guidance when creating your own group.

Ask Relevant Questions

Posting questions to your group members is a proven way to get members to engage. People usually like to share their opinions. However, resist the temptation to ask general questions simply to get people talking. While this may prompt great conversation, it will likely stray from the purpose of your forum. Try to pose questions that are relevant to your topic and ones that can provide valuable information about their needs.

Play Games

Games are fun, and lots of people find the chance to win a prize irresistible. So why not post some sort of game or contest in your group to get fans involved? Be creative and purposeful. It’s always best if your activity can get members interacting with each other or at least with the group administrator. This helps to create a sense of belonging to the group. A game task that inspires folks to share with their followers is also good, as it can get the word out about your brand. For instance, photo contests featuring users with one of your products could lead to them sharing their picture on their own page.

Remember Your Purpose

It’s true that you want to avoid spamming your members and avoid making the group one big sales pitch. That doesn’t mean you can’t promote yourself or your business. The purpose of your group likely was to improve some aspect of marketing or sales. Feel free to post promotional content, especially if it is something that will be useful to our members. People love bargains. Be sure to let them know of upcoming sales, and offer promotional codes on occasion to your loyal Facebook Group members. Share your webinar or eBook promotion. People joined your group to learn something or to gain what you have to offer, so give it to them.

These are some suggested strategies to inspire and guide you along the way toward creating your own Facebook Group. The potential of your group is boundless. Enjoy the experience.

There are numerous benefits to starting a Facebook Group, and they can be structured in ways that suit nearly any purpose. Your customers and fans are probably already using Facebook, so it’s smart to invite engagement there. Setting up shop where your market visits on a regular basis will increase your chances of reaching your target demographic. Understanding how to start a Facebook Group, the types of groups available and some guidelines for running your group will help you to begin the process of utilizing this powerful tool for your own business needs.

Define Your Purpose of Your Facebook Group

The first step in deciding to start a Facebook Group is to figure out its purpose. Groups allow more interaction than a Facebook Page. This dynamic can be ideal for establishing communities, increasing engagement and developing brand loyalty. The key is to form your group around a topic, cause or theme that is relevant to your business and meaningful to your fans. It’s important that members have a common need or interest. Otherwise, you’ll encounter a lack of participation and dwindling numbers. Do some brainstorming to come up with group ideas. Discuss them with your team. You may even want to get feedback from current customers. In addition, you’ll want to clarify what you, as a marketer, hope to gain from this group so that you can maintain focus. Narrow it down as much as possible. You may seek to build a community around a particular product in hopes of gaining loyal brand evangelists. Perhaps your group could focus on your niche of expertise in order to help your audience and build your reputation as an expert so that you can sell more informational products. Groups that rally around a cause or charity are often popular for forging relationships between fans and brand.

Set Things Up

Creating a Facebook Group is easy. Just click “Create Group” in the left sidebar of Facebook. You’ll need to add one more person to your group, per Facebook requirements. You can always ask a close friend to join ahead of time and add them during the setup process. Every group must have a privacy setting, which we’ll talk about in just a bit. For now, let’s move on to name your group. You want to give some thought to the name you choose so that its purpose is clear. The name can be changed later if you decide something else is more suiting or if your subject matter should evolve. Place a photo in the header, and then move on to add a short description of your group. It’s also a good idea to create a pinned post that will remain at the top of your group feed. This post should talk about the purpose of the group, its intended audience and the rules of conduct.

Choose a Group Privacy Setting

Choosing the privacy setting of your group is dependent upon the type of group you are running and its purpose. First, there is the public group setting. This means that any Facebook user can see the group and join. Members and posts can be seen by the public, too. This type of group is best-suited to non-controversial topics and mass promotion. Closed groups and their member lists can be seen by anyone; however, the posts can only be viewed by members. These groups work well for more sensitive content that members may not wish to have shared outside of the group. A secret group is open through invitation only. It cannot be searched, and not even the member list will be seen by anyone except those within the group. This format is for creating a safe space or for the purpose of discussing controversial issues.

These are the basics of how to start a Facebook Group. This forum can be a tremendous marketing tool, as well as a great deal of fun.

Maintaining a Facebook Page that keeps your fans engaged can be extremely challenging. It takes research, creativity, regular monitoring, time and dedication to come up with fresh content. In addition, best practices in social media engagement are often in flux as new technology and trends are introduced. If you’re concerned about dwindling engagement or feeling stuck on what to post next, take a look at these tips for Facebook Page success to gain some insight and inspiration.

Post When Your Audience Is Active

You know that the number of people who see your posts is a key factor into the level of engagement on your Facebook Page, but everyone has a different pattern for the time they spend online. Therefore, it makes sense to stay on top of your analytics in order to time your posts strategically. Fortunately, Facebook makes it fairly easy to do that with their useful tool, Facebook Insights. Here you can view your dashboard to analyze various types of data such as the times your fans are most active in general or even compare blocks of time. This insight will allow you to tailor your posting schedule in a more effective manner. This process may take some tweaking, but it’s worth the effort.

Ask for Feedback

People usually love to give their opinion. So give them the opportunity to do just that by asking for specific feedback regarding your business or brand. You can create an eye-catching graphic with your inquiry or simply ask a question in a status update. This approach will encourage interaction, and it can serve another practical purpose of helping you to improve your offerings.

Boost High-Performing Content

If you have a blog to supplement your brand, it’s often a good move to publish your best posts on your Facebook Page as a means of driving traffic and inviting audience interaction. With a relatively small monetary investment, you can boost that post so more people will see it. Doing so is often worth it because increased engagement puts your content in front of even more viewers.

Make Them Laugh

Some of the most frequently shared memes on Facebook are humorous ones. Everyone could use a little laughter in their day, so consider adding such posts to your agenda. Take great effort to use humor that won’t be perceived as offensive or crude, and be sure it’s relevant to your audience’s interests. Brightening your audience’s day is sure to elicit some positive engagement.

Get Emotional

Not only do people love to laugh, they also respond positively to content that appeals to their other emotions. Find ways to tie your brand to human emotion, and you can bet people will respond. Content that tugs at the heartstrings, is relatable or makes them shake their heads is likely to result in your fans responding to your posts and sharing them with their followers.

Just Ask

Another action that’s sure to get your fans to engage is simply to ask questions. It’s difficult to pass by an enticing question without adding your two cents. Always ask open-ended questions rather than ones that can be answered with a simple yes or no. This way you can find out what they really think, respond to select answers and increase the chances of continuing the conversation. Questions can be about anything related to your brand and your audience’s interests. Make it compelling, but avoid controversial or sensitive topics. We’ve all seen social media campaigns of this nature that have gone horribly wrong.

Give a Call to Action

It’s always recommended that you provide a call to action at the end of your posts. A call to action is simply a request for what you’d like your readers to do. You can request that they like your post, share it, answer your question, share their opinion or opt-in to your email list. Telling your audience what you’d like them to do is an acceptable and successful move.

Add Value

Above all else, you must always add value to the lives of your readers. Ask yourself whether your content is valuable to those who read your content prior to posting, and you’ll have a winner almost every time. It’s important to constantly be thinking of your customers, clients or fans in every marketing action you take.

There are certainly many other suggestions for creating winning content and increasing engagement on your Facebook Page. These eight tips will get you started or help to jumpstart a page that isn’t performing as well as it once did. Happy posting!

There are a number of social media platforms that offer free and low-cost ways for brands to engage with large groups of potential customers. Facebook is probably the one most online marketing experts would agree offers benefits to every type of organization, business or individual. Not only does Facebook have the most users by far than any other social network, it also allows a great deal of versatility in its use. One way it does this is to allow you to create a Page, Group or both for your business needs. Each of these tools has its own particular advantages. Let’s take a look at the difference between a Facebook Page and a Facebook Group so that you can decide which works best for you to reach your target demographic.

Facebook Pages

A Facebook Page is very similar to a regular profile page except that these pages are utilized for marketing purposes rather than for an individual’s personal use. Pages are intended for businesses, organizations, brands, celebrities and the like. Facebook Pages offer a number of features that individual personal profiles don’t. One of the most useful of these may be Page Insights. These are tools that allow you to monitor the demographics of your users and what actions are being taken in response to your posts. Such insights let you see how well your updates are performing. In addition, you can assign other members of your team as admins to your page so that you don’t have to handle all of the social media tasks alone. There are also third party apps with which you can spruce up your page and that give your users the ability to perform actions like shop, sign up for your email list and follow your company’s other social profiles without ever leaving your Facebook Page. You can even schedule your posts in advance for efficiency.

Facebook Groups

While not specifically intended for promotion, Facebook Groups can give brands a supplementary outlet for building engagement with fans. These groups are a place where people come together around a common interest. Anyone can create a group, and they can be used for nearly any purpose. Groups can be public, closed or secret. These varying levels of privacy add even more versatility to groups. As a marketer, Facebook Groups allow you to tailor your brand’s communication specifically to the needs and desires of your audience. Groups can be a space for a company’s fans to share recipes or uses of a particular product. A group can also be an appropriate forum for collecting user feedback on such things as client satisfaction, product suggestions or customer service issues. Bloggers or subject experts may form groups to teach aspects of a particular topic, building themselves a reputation as a guru and creating demand for their e-books or webinars. Facebook Groups are practically limitless in their utility.

Which Is Best?

There really is no one answer to whether a group or a page is best. The answer is determined by each brand’s specific needs. If your goal is promotional on a grand scale, a Facebook Page would be most effective in this capacity. Looking to facilitate engagement and build rapport with current customers? Find a common theme of interest to them and start a group focusing on it. Many companies and individual marketers will use both tools. This makes sense because the two are quite complementary for a variety of purposes. It’s almost always a good idea to have a Facebook Page set up as your brand’s identifying profile and place to share important information. A group is often desired as a means of achieving more precise goals.

Facebook Pages and Facebook Groups each have their own strengths. Neither is better than the other. Your job is to decide which will be most effective to suit your purposes and how to use them effectively. That’s actually the fun part.

Marketers know that being able to obtain unbiased measurements of their outreach and promotional success is crucial. Clients and brands want to know that the advertising and social media dollars they’re spending are being put to good use. Providing the kind of proof necessary to establish your campaigns are worthwhile can be a complex endeavor. Fortunately, Facebook offers a tool specifically for use within its platform that allows you, as a Page admin, to gain valuable insight into the level of engagement for each post you make. Let’s take a look at how Facebook engagement is measured.

About Facebook Engagement Rate

Engagement rate is just one of the metrics collected within Facebook Insights. With this resource you can examine such data points as fan and organic reach, people talking about each post, click-through rate and negative engagement rate. All of these criteria serve unique purposes and illustrate various points of interest. Facebook defines engagement rate as, “the number of people who clicked anywhere on your post.” Besides knowing the total number of people who have likely viewed your post, or your reach, engagement is of particular interest to marketers. This concept includes any actions taken on your page such as likes, comments, negative feedback and sharing.

How to Measure Facebook Engagement

Your Facebook engagement rate is, essentially, the percentage of your total audience that acted on or engaged with your content. There is more than one way to calculate this. Let’s focus on using the data from Facebook Insights since that information is so handily available within the platform itself. With this information, you can calculate your brand’s reach by incorporating the sum of all actions taken on your posts and the reach. This is more accurate than basing engagement on numbers of likes, shares and comments. To calculate your Facebook engagement rate of a post using this data, you add the number of people who liked, commented on, shared or clicked on your post and divide that sum by the total number of people who saw your post. The resulting percentage is your engagement rate.

Why Engagement Rate Is Important

Knowing your engagement is valuable for a few reasons. It allows you to compare rates on different posts on your page. This insight can give you a clue as to the kinds of content that perform best with your audience. You can also get a feel for the engagement of your competitors by adding the total likes, shares and comments on a particular post and then dividing that number by the number of total fans the competitor has. This comparative analysis can show you the level of your audience engagement in comparison to that of your competition. You can also tell the strength of your content in relation to a competing brand.

Facebook engagement is one of the most important metrics available to marketing teams. You can see now that measuring your engagement isn’t all that complicated, but doing so can provide you with the kind of valuable information necessary for continued growth. Keeping up with your brand’s social media performance is essential to maintaining a competitive edge.

Facebook continues to be the largest and most widely used online social network. That’s why it makes sense to create a presence there if you want to be seen by potential customers, clients or fans. You may be aware that businesses and brands of all kinds are using the platform for marketing purposes, but it may still be unclear to you why it works. Specifically, Facebook Groups have become a popular secret weapon of marketing professionals to reach their target demographic. Read on to learn more about the benefits of Facebook groups for marketers.

Build Community

Besides offering a quality product or service to your clients, one of the most effective ways to inspire a loyal following is to develop a connection with them. When you engage with customers in a manner that feels personal to them that leads people to feel more invested in a brand. Facebook Groups are the perfect vehicle for creating this connection through encouraging people to come together around a common theme related to your business. The conversations that occur here organically bring members together to become a like-minded community.

Maintain Contact

The old saying “out of sight, out of mind” is definitely relevant when it comes to making sales. People are more apt to purchase your product, enroll in your webinar or enlist your services if they are reminded of what you have to offer. Facebook Groups offers a great feature to help ensure your posts are seen by members. Each time a new post is added, group members will receive a notification, serving to remind them of your mission. It is possible for folks to opt out of receiving messages, but many do not. So keep posting interesting, relevant content on a regular basis and your fans will be more likely to remain engaged.

Obtain Feedback

Market research can be a time-consuming and expensive endeavor, but with Facebook Groups you have a free resource of willing participants to provide feedback on the quality of your latest offerings, the type of information that is most desired or anything else you need to know to be sure your business is on the right track. Asking for input increases the connection many will feel toward your brand. Be sure to circle back and let your members know if their specific suggestions were used and in what ways. They’ll appreciate the fact that their input is valued.

Allow Versatility

One of the reasons Facebook Groups are so useful to marketers of all kinds is because of the versatility they offer. You can create three different types of groups to suit different needs. Public groups are open to anyone and can be found easily through search. Secret groups are by invite only and can’t be searched. A middle alternative is a closed group to which members must be approved, but those looking for such a group can find it with relative ease. Each type has its benefits and provides a format that fits various activities. A secret group could be used as the meeting place for a premium mastermind group, while a public group may be a good option for fans of a cult classic product to share their ideas, memes, photos and more. You can even create specific groups that allow you to sell products. These “for sale” type groups have specific functions for item descriptions, geographic location, and specific price.

These are some of the fundamental benefits of Facebook Groups for marketers. Taking time to explore the group types and features, combined with a bit of creativity, will allow you to adapt group formats to your specific needs.

Social media is ever-changing. What’s working today may be old news before year’s end. One thing that never changes is the desire to engage your audience. Creating interest, relationships and buzz is what social media marketing is all about. One of the most popular platforms for generating this engagement with fans and customers is Facebook. Let’s take a look at some proven ways to boost Facebook engagement effectively and successfully.

Create Content People Love to Share

The number one rule of thumb for choosing content to share on Facebook is that it be something your particular demographic will find interesting enough to share. That means the information should be relevant to your audience, making it something that is meaningful to them. Your content should cause them to stop and think. That means it has to be eye-catching. After all, the average social media user does a lot more scrolling in comparison to what they choose to share. Finally, what you post should be something that paints the sharer in a positive light. People love to impress their friends. Shoot for content that is emotional, funny, insightful, educational and unique.

Mix It Up

Facebook’s algorithm can be unpredictable and ever-changing. However, what seems to work well in terms of increasing your chances of being seen is the use of various types of content. The more fans you’re able to reach, the higher your likelihood of engagement. So get creative in the types of stuff you put out there. One of the most underutilized formats is likely video. The return on your investment should be substantial if you take the time to put together some original video content that’s useful to your audience. Other ways to mix it up would be to post photos that show personal aspects of your business such as behind-the-scenes access, humorous memes related to your subject area, useful infographics or motivational graphics.

Take Advantage of Facebook Live

Facebook Live gives you a built-in tool for creating simple video content. Be sure to let your page users know ahead of time that you will be airing live content. Doing so lets them know when to tune-in, and it’s also great for promotional purposes. Sharing teasers and hints ahead of time can up the excitement.

Post at Various Times

It’s advised to post something new at least once a day. However, if you notice your engagement isn’t as vibrant as you’d like it to be, there’s a good chance you’re posting when your audience isn’t online. You can fix that by testing different times to see which receive the most interaction. It’s never a good idea to simply use a third-party resource to auto-publish your posts and forget them. It’s imperative to be mindful of the type of content you’re sharing in relation to what’s happening in the world and in your audience’s lives. You don’t want your brand to be perceived as insensitive or uncaring.

Embed Facebook Posts on Your Blog

Did you know you could share your Facebook content directly in a post on your blog? You sure can, and it’s easy. All you have to do is click on the timestamp of your Facebook post and then go to the arrow in the top right corner to choose “Embed” from the pull-down menu that appears when you click that arrow. You now have the embed code to copy and paste into the HTML of your blog post. Readers who find it interesting can be taken straight to the content on your Facebook page with just one click, where they can share the post with friends or comment on it.

Boosting your Facebook engagement simply requires a bit of creativity, variety, and relevancy. Knowing your audience and giving them the kinds of information they love in formats that aren’t always the same and at times they use Facebook most can work wonders when it comes to increasing your shared content.

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