In September Urban will launch his debut scent for men, Phoenix, which is a symbol he can really relate to. Keith explains:

"I’ve always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up from the ashes even stronger than before. The ‘what doesn’t kill you makes you stronger’ story of the phoenix is something else that I think fits really well with a man’s cologne. Certainly, I can relate very strongly to that — going through hard times and coming out the other end of it much, much stronger for the experience."

Keith adds the mythological bird was also a great way to keep him from naming the fragrance after himself:

"The last thing I want to make a man do is: When someone asks him what he’s wearing is for that poor man to say, 'I’m wearing Keith Urban'. That just seems really awkward to me. I wanted to allow a man the dignity to respond with something that is a little more appropriate. Not too hoity-toity, not too chic and metro, something that’s got a nice, masculine simplicity to it. I felt Phoenix fit that really well.”

To promote Phoenix, the singer is ripping a page out of Katy Perry's fragrant book by scenting the concert venues he's playing at this summer and distributing scented tattoos.

Not a bad idea!

Keith's scent will rise from the ashes and into stores in mid-September with prices ranging from $24 to $48.