Back in 2004, Groh was chastised by Asian Americans in a series of Philadelphia Daily News articles, and in 2008, the Philadelphia Bar Association took the unusual step of issuing a resolution critical of the name.

The shop, on Torresdale Avenue in Wissinoming, was called Chink's from its founding in 1949 by a white guy named Sam Sherman.

That was his boyhood nickname. In 2004, Sam's widow wrote a letter to the Daily News to explain how, as a 7-year-old in 1930 at James Blaine Elementary School, Sam was so branded with the slur by classmates who noted that his eyes were almond-shaped.

Sam died in 1997, but the shop lived on, under the ownership of longtime employee Joe Groh.

In the press release, Groh said he did not associate the shop's name with the racial slur. Some regulars, he contended, had threatened to never return if this change occurred.

In a statement, Groh said: “It is very important to me, my family and the entire staff that we no longer inadvertently alienate anyone in the Philly community."