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Police officers, firefighters and emergency medical service technicians (with valid identification) will receive free admission to the crayon attraction at the Florida Mall on Fridays through Sept. 30.

Immediate family members will receive 50 percent off admission.

Crayola Experience announced the new program Wednesday.

"We are honored to be able to do this for the men and women who keep us safe every day," General Manager David Norton said. "We hope they make some colorful family memories that will last long after the day is over."

Crayola Experience Orlando opened at the Florida Mall in July 2015. The attraction features more than 25 hands-on activities inspired by Crayola crayons and technologies.

Regular admission to Crayola Experience is $22.99 at the door or $18.99 online. Children under 3 are free.