Analyze performance data in Search Ads 360

To help you analyze the effectiveness of your search marketing, Search Ads 360 organizes performance metrics into different tabs and views, and makes the data available at different scopes. Once you’ve found the data you want to analyze, you can download the data in a variety of formats.

For example, to see the number of clicks and impressions for all of an advertiser’s campaigns (across all engines), you scope (navigate) to an advertiser, click the Campaigns tab, and select the Performance view.

Tabs

A tab provides a snapshot of performance and trends for a specific type of Search Ads 360 object, such as campaigns, keywords, ads, or product targets. On each tab:

The performance summary graph at the top illustrates how your objects are performing for up to two metrics.

The reporting table at the bottom breaks the data down into more detail for each object. For example, if you're on the Ads tab, you can see metrics such as clicks, total cost/action, and action conversion % for each ad in the ad group.

When you scope to the advertiser level and click the Keywords or Ads tabs, the following options are not available:

Viewing the change history

Applying a bid strategy

Creating landing page tests

Applying bulk edits

Creating rules

All of these options are available if you scope down to a specific engine account or lower. In addition, any filters or segmentation you specify will not be applied until you scope down to an engine account or lower.

Views

A view determines which columns display in the reporting table at the bottom of the tab. Search Ads 360 provides a few different views for each tab. You can add or remove columns and then save your changes as a new view.