It’s amazing how much more powerful something can be when you change the context of the situation.

In an effort to bring attention to the problem of child brides in places like the Middle East, India, and parts of the Developing World, Plan Norway created a fictional website and blog about a 12-year old Norwegian girl marrying a man 25 years her senior.

Not long after Watson’s speech calling for gender equality, a website was launched “targeting Watson with sexual threats, counting down the five days until, presumably, her private nude images will be made public.”