Version 1 Announces Refreshed Corporate Identity

Dublin headquartered IT Services firm Version 1 today announces a new corporate identity.

The refreshed brand consists of a modernised visual identity which incorporates what is unique in how Version 1 has delivered services and solutions to customers over the last 20 years. A new triangular mark represents Strength in Balance and the company’s unwavering commitment to a balanced approach to delivering on three commitments: making a real difference for customers, building an empowering culture for employees and growing a strong organisation for the future.

Commenting on the brand refresh, Version 1 CEO Tom O’Connor said:

Usually a ‘rebrand’ or ‘relaunch’ implies something has gone wrong, that a company needs to change in order to differentiate their brand. This isn’t the case for Version 1, we are not ‘rebranding’ and we don’t intend to change anything about ourselves. I firmly believe we have built something special in Version 1, a uniqueness based on a Version 1 way of doing things that helps differentiate us. Most services companies struggle to answer the question ‘what’s unique about you’, we don’t, and I believe we have truly created something special over the past twenty years and our brand refresh has been focused on reflecting what has made us great to date.”

Version 1 CEO Tom O’Connor describes the business as ‘’the glue that holds the economy together, managing huge numbers of day-to-day interactions such as providing insurance quotes, handling EU payments to farmers and processing motor tax payments. We develop systems that allow these kinds of processes to happen quickly and accurately’’.