More than 1 billion land animals (excluding fish and shellfish) lose their lives to the ‘meat’ industry every year.

4 million animals die as a result of “vivisection” annually.

35 million pheasants and red-legged partridges are released into their air, for shooting and killing every ‘season’.

700, 000 grouse are shot down additionally.

Over 16,000 wild animals are killed during illegal hunts, year on year. (This does not include the figure for stags.)

Globally, over 75 million animals (and 1 billion rabbits on top of that) are killed for their fur alone, every year – a significant percentage of which is imported into the UK for our ‘fashion’ industry.