Category Archives: Marketing Articles

Category Archives: Marketing Articles

U.S. Millennials prefer hotels over Airbnb According to new research, this massive consumer demo – the one projected to have $200 billion in spending this year alone – overwhelmingly prefers full-service hotels to short-term apartment rentals by a margin of more than 2-to-1. Source: Hotel Marketing U.S. Millennials prefer hotels […]

Why Expedia or Priceline might just be the next great hotel brand What if hotel owners just worked directly with online travel agencies, instead of paying hefty fees to the big brands or other consortium or marketing groups? Source: Hotel Marketing Why Expedia or Priceline might just be the next […]

Google on how to win travelers in the age of assistance Enabled by technology, travelers have greater expectations for assistance. For marketers, there’s a great opportunity to assist today’s travelers with decision-making at every step of the journey. Source: Hotel Marketing Google on how to win travelers in the age […]

PwC updates outlook for 2018 Less than a month into 2018, the eight-year growth cycle in the lodging industry lumbers on. But growth in lodging demand continues to be a tale of two travelers. Source: Hotel Marketing PwC updates outlook for 2018