Short explanation

This story follows a boy in the days leading up to Christmas Day. We see him wishing time away as he waits for the big day to arrive. But when he wakes on Christmas morning he ignores his own presents, and gets a gift he has crudely wrapped from his wardrobe. We finally realise that he has been excitedly waiting to give the perfect gift to his parents. We see a super which reads 'For gifts you can't wait to give'.

Description

Christmas

Agency (city): DDB Tribal Berlin

Creative Director(s): Bastian Meneses von Arnim, Daniel Bodeker

Copywriter(s): Daniel Bodeker, Mario Loncar

Art Director(s): Veit Moeller, Mario Loncar

Photographer(s): Szymon Plewa

Digital Artwork: Post Production/ Graphic: Michail Paderin

Short explanation

Solution

A simple yet convincing thought: If you have icebergs in your fridge they are missing somewhere else. Because wasted energy raises our output of carbon dioxide, which raises the temperature and causes the icebergs to melt. To dramatize this fact, we photographed frozen freezer compartments in a documentary look to make them appear like arctic landscapes.

Scale and location

The ads where published as photo spreads in newspapers and magazines. 2-5 pictures of icebergs where followed by the closure with the Bosch product and it’s benefit, revealing what at first sight seemed to be a beautiful arctic photo documentation. In addition we published posters and billboards.

Description

Raise general awareness for the fact, that a new Bosch freezer with NoFrost-Technology saves a lot of energy and is good for the environment. Thanks to the NoFrost-Technology, that prevents ice build-up in the freezer compartment – unlike many common fridges. This saves energy in the long term, because most people do not defrost often enough. It’s an annoying task after all.