Assignment

Lego offers a world of possibility and creativity. Landor was asked to complement the Cincinnati Museum Center's Art of the Brick Exhibit.

Approach

We decided to celebrate the brick itself. Focusing on the iconic Lego as a singular expression, we honored its beauty with eight foot schematic prints. The massive posters were an elemental macro view of the artist's medium, and provided a whole new perspective to the form itself. While Nathan Sawaya exhibited large sculptures of many, Landor displayed the monumental power of a single piece.

Results

The dramatic posters were positioned in prime real estate at the entrance to the exhibit. The exhibit itself was a huge success, with hundreds of people attending the opening night festivities, and thousands more visiting the exhibit during its stay. The client was thrilled with both the concept and execution of these posters: "I could not be more excited. YOU ALL = ROCK STARS!!!”