Organizations often identify an opportunity area where they want to achieve growth but are unclear how to define and sequence their initiatives. The Big Opportunity process allows organizations to align around the close-in and long term investments that will be rewarded by the market, leverage capabilities and respond to changing external conditions.

Organizations often identify an opportunity area where they want to achieve growth but are unclear how to define and sequence their initiatives. The Big Opportunity process allows organizations to align around the close-in and long term investments that will be rewarded by the market, leverage capabilities and respond to changing external conditions.