A blogger who reviews his company’s products

Jordan Crook of TechCrunch writes Monday about how a Nokia blogger, Adam Fraser, has reviewed the new Nokia phone and only had nice things to say about the product.

Crook writes, “He just so happens to be a ‘Writer and Reporter at Nokia Conversations Blog,’ who ‘has owned more Nokia handsets than he can count’ and receives his paycheck from Nokia, but just ignore that bit. I’m sure he’s totally objective about the whole thing.

“Here are some of my favorite, unbiased bits:

From the front, you’ll see a double layer of colours, but from any other angle, all you can see is a vibrant, luscious lime colour.

Comparing the weight with my Nokia Lumia 800, the Lumia 620 feels lighter, but not in a cheap way. It feels solid and heavy enough to fit snugly into the palm of my hand while the smooth back and rounded edges give the whole phone a comfortable feel.

“Read: This phone may feel cheap and light, considering that it’s made of cheap, light materials like polycarbonate thermoplastic. But don’t mind that. Look! Pretty colors!

The 3.8″ TFT WVGA ClearBlack display produces some vivid colours, equally on par with the Nokia Lumia 920 and the Lumia 820.

“Read: The smallish display looks really pretty with all these live tiles!”

Chris Roush is the Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.