HBO is re-teaming with Austin’s Mondo art gallery to create collectable posters capturing the world of Game of Thrones.

Below are the first two posters in a series of eight creative images that will be unveiled starting today at the gallery’s new Thrones event. Mondo, the collectible art division of Alamo Drafthouse Cinema, is launching the poster series on the first day of the South by Southwest music/film/interactive conference, which is seeing an increased TV industry presence this year (Showtime, NBC, The CW, A&E, Bravo and USA are among the networks with events planned).

Mondo and Thrones previous teamed for a poster series at the 2012 San Diego Comic-Con. “Game of Thrones is a favorite of ours at Mondo,” says Mondo CEO Justin Ishmael. “The gallery event is intended to honor the show’s attention to visual detail and the beautiful world that George R.R. Martin has imagined … we hope the fans feel our work has done justice to the show.” The gallery event will also debut the official Game of Thrones beer – Iron Throne, “a delicate, but piercing Golden Blonde Ale with Noble hops, a nod to having a Lannister currently on the Throne.”

Two posters will be unveiled each week until Thrones season three premieres on March 31. Here’s the first two: