Brand Reality

Ije Nwokorie, Senior Strategist, Wolff Olins – Asks ‘Do brands matter in a recession?’ The short answer is if your brand is just about image then no. Competition will catch up. People flip in and out of perceived ‘brand image’ by mood and ultimately what’s in your wallet. But if your a world class brand it’s always about reality. Putting that little suggestion of empathy back to your customers and taking a view on what’s happening in the world. True to what you believe is reassuring and trustworthy.