Running an eCommerce business, you’ll have to deal with hundreds or even thousands of customers who will visit your stores and make purchases.

“Single customer view”- buzzword for e-commerce 2015

Not having real-insights of your customer’s information, especially when selling online, means you are losing opportunities and profit, both, for your eCommerce business. “Single customer view,” means maintaining each customer’s details into one centralized system, allowing an easy access to any of those information, whenever needed.

Modern customers prefer brands that allow them an overall personalized shopping experience. Instead of doing those guesswork of what will work and what won’t, why not have a single point of access for all your customer’s information? Doing so, will automatically make it easy to track their ever-changing demands, over time.

Now, if you are one of them who is still using multiple sources for collecting and storing your customer’s details, may experience delays in accessing those information- especially whenever needed the most. This is the reason, why a “single customer view” management is proving to be an ideal for many e-commerce enterprises.

Key advantages of a single customer view for your e-commerce business

1. Run effect promotional tactics

The results of your promotional campaigns will depend on the ways your target your customers. Blindly offering content same for all, may not bring in great conversion rates. However, targeting your customers with content as per their liking, will help you make the most out of your marketing strategies. Practicing a single customer view, you’ll ensure all your customer’s records are stored and secured at one place, making it easy and quick to gain access to any of your customer’s history in real-time. And, having an ability to track your customer’s information when planning a promotional campaign will help you make the most out of it.

2. Cross-selling and Up-selling opportunities

Another great opportunity of maintaining a single customer view, is it will allow you to frequently target your customers with products they like, or promote the ones relevant to their previous purchases. Having an ability to target customers with products they would like, can encourage positive purchase-decisions on-the-go.

3. High level customer service

If you want to make customer’s stick with your brand, you need to ensure an excellent customer support, especially when required the most. And, not having easy access to your customer’s information, can lead to miscommunication, which directly affects the overall brand value. Single customer view is an ideal choice to live up to customer’s expectation, always. With all your customer’s transaction history at one place, you can take instant actions and boost customer service, day-by-day.

4. Build long-term relationship

To earn loyal customers for your e-commerce company, you need to take measures to enhance relationship with them. Having all your customer’s details and purchase history, you can easily know your regular visitors and offer them content and discounts to make them feel special. This way, you get better chances of building relationship with your customers, who in turn, will become loyal with your brand.

To sum up Automated customer data entry will ensure information is accurate and duplicate records are merged. A centralized customer management system will help eCommerce companies achieve a single customer view, as well as, enhance a variety of business process.