The company intends to use the funds to grow the team of developers and data scientists.

Founded by CEO Whitney Casey (former CNN anchor and best-selling author) and Chief Design Officer Brooklyn Decker, Finery provides a platform that allows women to shop across any brand or retailer and see all their purchases instantly in one place. Finery helps generate styled looks from the items users have already purchased and is building personalized shopping recommendation processes based on what each user already owns, reducing redundancies. The proprietary technology acts as a consumer advocate, allowing women to own their information on wardrobe spending and use it by making more informed decisions about how they budget their time and money.