Our Blog (6)

Many people have favourite colours - that’s a normal part of life, whether it’s always choosing a white car, painting your bathroom blue or manicuring your fingernails Rouge Noir. But the psychology of colour means that your favourite colour may not be appropriate for your company.

Logo design has undergone a major evolution in the past five years, and for many businesses it’s been a vital part of their growth strategy. The key feature of logo re-design has been simplicity - and for many organisations that haven’t tackled this area, the reasoning behind the change may not be clear.

Mailshots used to be posted, and writing them was a skill because the words were all you had. Typewriters had one font. Golfball typewriters had the heady excitement of around fifty fonts in two different sizes (10 and 12 pt) but there was a catch … you had to change the golfball each time you changed font!

Whether you call them headlines, first lines, captions, leaders or even screamers, the opening to your copy, whether it’s print or online, does more work than the whole of the rest of the text. In other words, if you don’t get your headline right, the rest of your copy is pointless.

It’s impossible to overestimate the role of printed materials in selling your business. Despite the claim that ‘everything happens online’ and that we’ve moved into the age of ‘paperless living’ every single one of us deals with printed literature every day, and it influences us much more than we realise.

Establishing the seven key principles that create great marketing materials helps our clients understand what we do, and why we do it. It’s our job to design, craft and create fantastic marketing resources, but when our customers appreciate the structure we use to underpin success, they can help us do the best job for them.