Can Fox Sports 1 Take on ESPN?

Fox Sports has a new 24-hour cable network that it hopes can take on ESPN's moneymaking machine. WSJ Media and Marketing reporter Amol Sharma joins MoneyBeat. Photo: AP.

This transcript has been automatically generated and may not be 100% accurate.

... ay ay mm mm ... in sports you know what though Fox Sports as the new twenty four hour cable network ... that it hopes can take on ESPN money making machine ... the views to the media marketing deputy bureau chief of all charmer joins us to talk about this one ... on you know ... it's amazing some history in Spain GPS can generate ten billion in revenue ... for Disney I did not realize the number was that I ... that's a lot of money down and as a machine and comes from to places that comes from the ... subscription side of me is that they get from cable and satellite operators that carry the channels ... I'm in advertising ... so it's about seven billion or so on the subscription side and and maybe three billion of advertising it is a machine right so ... Fox is trying to do with but really nobody's been able to do member NBC is trying to launch a cable network ... of sports networks owns CBS ... ALM so far neither of those of really ... dented Brian don't really does show that the of the market and the suppliers or ... things to do the revenue per subscriber per month ... I mean ... that's a huge Redbox for ESPN and little tiny boxes for everybody else I mean Fox Sports ... audio ... corporate cousins over here I mean ... they have the money behind them to do this ... how did they do it ... well I mean part of the challenge is how do you differentiate yourself is pianos is no everyone know SportsCenter several additions and there's always Sullivan there ... and they've got all these all the big writes not locked up of course of Monday night football major League baseball the NBA finals were just ... on on ESPN on ABC which is also within the isthe ... umbrella ... so it in the US can to drive ... classic in the Ocho right yes so part of it is in their time innovating in their shining in a different personality here yet ... and as we wrote about today there to bring in these sports casters from Canada or will the ... more lighthearted major around a bit more that China ... can make bad to differentiate him ... aam but also in an even bigger the big names of big writes about NASCAR ... they've got other can have major League baseball regular season and some playoff games next year ... so it'll be or I mean this is gonna be maybe the most significant ... attempt yet ... to try to run ... it is great ... retailers were not exactly and so it's it's a bit on Orthodox and they're bringing in some form or on the nightly news headline show will have a cast it'll just be highlights the QC on sports and also to have the panel ... next next to it commenting on and that's given me ... and you're on a tennis star to don the Macmahon on the deal the repayment of ... their tiny get you now ... to get into a different kind of I've gone ... now ... for the love for all this media business were all very competitive I understand it but the goal would show that gold teeth ... ESPN business portion in just the look that is enough for everybody we can do this is a profitable went wrong wrong ... will Fox things and apparently a lot of other media companies think that there's plenty to go around because there are lot of channels on with its regional sports channels ... Dodgers you know the baseball DNR Houston Astros channel a ... aam the tothe so many Newsweek specific NRI NBA TV and film the NHL to learn and grow our time right so and and people are if you look at the numbers of that they are ppb live sports is ... is popular one hundred or so in their big games on ... so the company say look there's a lot of money to go around and it's become controversial in the pay TV industry in particular because ... they're all says you can see from the scans big number their five dollars and fifty four cents ... there it is a big chunk of programming costs it's about forty one percent of ... of the programming cost for ... pay TV distributors the Comcast's of the world and dishes of the world ... they pay are around forty percent for twelve percent ... to sports programming to so it's becoming a big piece of the Pine ... and Bluebell how all the so the view that this year with a performance enhancing scandals ... seeking to the dollar the dollar conversations all ... week and it does not help ... that and a semi people turn away from a League baseball has the companies use to have ... I know it can use is going down the desire to do those things fit into the dollar discussions of tease network ... there's no added honey I don't think that those things and this really driving ratings ... on these channels but it's in or be taken seriously and have to cover those big story is not something Fox ... aam even as they said where we wanna be funded and be careful because of course there to launch ... a miss as you mention the point that the PT scandals and ... solid Ryan Braun but this week and then you've got the Aaron Hernandez situation Kelly joke around about that stuff so ... but yet those those things maybe we may be ardent fans don't love all the pain that they do wanna read about in the we wanna watch on TV with what you get updated about and ... so on ... of all that stuff thanks alot ... thank you