Transcript

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Social media: fad or future? You could have booked online for this using eventbrite.com – free!Scan attendee tickets on an iphone. Connect to facebook event. Printnamebadges etc.http://socialmediafadorfuture.eventbrite.com/

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… and sent info to your PC and phone I’ve deliberately set this late to 9.15. We’ll see if my phone reminds me then… Google already emailed me at 5 am to remind me of this session. One click is all it took….

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What’s your opinion on this quote? • “the current genera<on of students are digitally conﬁdent -­‐ theyll have a go -­‐ but not digitally competent” • Are you yourself digitally conﬁdent – or competent? Anybody not seen this rather lovely 2 minute Youtube on medieval technical support? http://www.youtube.com/watch? v=0Cd7Bsp3dDoIs social media any diﬀerent to eg laser discs, the AV wave? Maybe we can just wait for it go away?

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Doing social media so it maMers • “When a library involves itself in social media, it ﬁrst and foremost has to understand that it’s going to be expected to interact. To do otherwise is to fail. […] By failing to par<cipate in conversa<ons and rela<onships, the library is essen<ally declaring that it will Review: “Her successful use of social simply maintain its tradi<onal media in a campaign to prevent a fiftypercent funding cut for Ohio public role as a depository of libraries gives her unique credibility knowledge.” when talking about how to use socialmedia effectively."

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So hands up…. • Who uses facebook? • Who uses twiMer? • Who uses YouTube? • Who uses LinkedIn? • Who uses Flickr? • Do you feel you are digitally conﬁdent? • Do you feel you are digitally competent? If so please put your hand on your heart… • Please feel free to facebook or google your way through this session and to interrupt with ques<ons whenever you have them….

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Two hours = not enough • You’ll be emailed a link to dropbox, a shared If you use dropbox on the folder in the “cloud” storing slides and links UCC network you• Send ques<ons by email or text and I will must turn off lansync or gladly answer you directly i.ber<n@ucc.ie or Network 087 2655261 Operations will do this to me:• TwiMer users: ask a ques<on or make a comments with the hashtag #boolesocmed • I will happily create liMle “how-­‐to” videos using Jing (like Cap<vate but free and faster, for <5 min videos), and upload them to Youtube for you if I know what it is you are trying to achieve How to turn it off:• So… don’t feel you need to write a lot of http:// www.youtube.com/ notes. Ask ques<ons, create knowledge watch? together and have fun! v=ykUUV8e_w1k

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What we’re covering • What is social media and why bother? • Facebook • Smartphones and geoloca<on • TwiMer • Social bookmarking • Some of the pijalls • Give me 5-­‐10 mins speed-­‐read to tell you why I think you need to know this, then it’s hands on, slow down, have a go…

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What is social media? • "a group of Internet-­‐based applica<ons that build on the ideological and technological founda<ons of Web 2.0, which allows the crea<on and exchange of user-­‐generated content.” Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportuni<es of Social Media". Business Horizons 53 (1): 59–68. doi:10.1016/ j.bushor.2009.09.003. ISSN 0007-­‐6813. hMp:// www.sciencedirect.com/science/ar<cle/ B6W45-­‐4XFF2S0-­‐1/2/600db1bd6e0c9903c744aaf34b0b12e1. Retrieved 2010-­‐09-­‐15. • Examples: collabora<ve projects, blogs, content communi<es, social networking sites, virtual game worlds, and virtual social worlds.

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Rolled into one: video from KSU • hMp://www.youtube.com/watch? v=dGCJ46vyR9o “A vision of students today” – crowdsourced by ethnography students

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So: what now that "stuﬀ” is all on the Internet? • From Eli Neiberger of Ann Arbor District Library “ulotrichous” on YouTube • Libraries are invested in “the value of the local copy” but now you can download anything anywhere, the circula<ng collec<on is outmoded… • Shortly, a library user will be as likely to search for informa<on on a mobile phone, tablet or handheld gaming device, as on a ﬁxed PC or in the physical library. • And now everyone’s a publisher – so libraries can be a plajorm and help with produc<on tools, event venues, repositories • What now? Teach digital/ informa<on literacy/ci<zenship? Crea<vity/learning how to learn/Collabora<on/teamwork? • Imogen thinks: whatever transpires, this needs community and rela<onships to engage users… thus back to social media…

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The ballpark ﬁgures (more stats porn) • 85% of students have laptops • 25% have smartphones • hMp://blog.nielsen.com/nielsenwire/consumer/smartphones-­‐to-­‐ overtake-­‐feature-­‐phones-­‐in-­‐u-­‐s-­‐by-­‐2011/ • Users now spend 3X as much online <me on facebook as with their email • But only about 12% of lecturers, even in the US, use facebook with their students. • How many users in Ireland? hMp://blog.neworld.com/2011/irish-­‐ social-­‐media-­‐sta<s<cs-­‐may-­‐2011/ 10% on twiMer, 49% facebook • Google Chrome laptops: $20/month for replaceable hardware to educa<on ins<tu<ons oﬀer starts on June 15th

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Social media can be used for HE • hMp://www.emergingedtech.com/2010/08/facebook-­‐as-­‐an-­‐instruc<onal-­‐ technology-­‐tool/ : comment from student Kristen Nicole Carden: • “In my Bri<sh Literary History course last winter semester, my professor created a class facebook group which we all joined. We’d ﬁnish our reading for class and then get online and write a paragraph about what we’d read, focusing our comments on the speciﬁc course aims that my professor had created for the class. We would then go to class where my professor would note the ways in which we’d covered the material well and he’d teach anything we missed as well as anything else he wanted us to know. This way of conduc<ng class was eﬀec<ve because: 1. We were socially mo<vated to complete the reading and contribute to the online discussion. 2. We didn’t spend class <me going over that which we already understood. 3. We were able to beneﬁt from insights from peers who generally don’t par<cipate in class discussion. 4. We all learned to focus the vast amount of reading required for such a course to the speciﬁc course aims of our professor. 5. Through contribu<ons from our classmates, we understood how each dis<nct text related to the others and to the class focus, and so on.”

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Facebook’s not going away… • hMp://www.kenburbary.com/2011/03/ facebook-­‐demographics-­‐revisited-­‐2011-­‐ sta<s<cs-­‐2/ -­‐ average facebook users: 130 friends on the site Sends 8 friend requests per month Spends an average 15 hours and 33 minutes on Facebook per month Visits the site 40 times per month Spends 23 minutes (23:20 to be precise) on each visit Connected to 80 community pages, groups and events Creates 90 pieces of content each month 200 million people access Facebook via a mobile device each day More than 30 billion pieces of content are shared each day Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users Facebook generates a staggering 770 billion page views per month

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There’s money out there • The Gates Founda<on has invested $2m in a special Facebook app for educa<on hMp://blog.inigral.com/gates-­‐founda<on-­‐ invests-­‐in-­‐inigral/ • May 24 2011 Rupert Murdoch describes educa<on in the Financial Times as the “last holdout from the digital revolu<on” and buys a company that tracks student progress. • Blackboard and other VLEs race to improve their mobile/ smartphone access. • Pearson and McGraw-­‐Hill move into e-­‐textbooks… • Social media plajorms may end up cheaper than Blackboard… • And yet the ﬁgures s<ll show that online courses have a 50% success rate compared to 70-­‐85% for face to face/blended.

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Facebook hands-­‐on • We need the techies to help the non-­‐techies set up their accounts (but it’s not compulsory!) • SKIP the op<ons where it asks you to ﬁnd friends! You can do this yourself later. Don’t let it “scrape” all your friends’ email addresses. • You’ll need to log in to the email account you speciﬁed to conﬁrm the account • Once it’s all up and ready you should choose to use a secure connec<on by default (hMps) – I can send around a Jing about this, don’t worry about it now, but it’s on your account se•ngs. • hMp://www.youtube.com/watch? v=OdQhZy1xouI

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Five important things • Personal proﬁles for people (your own account) • Business or community pages for organisa<ons (eg Boole library, Coca Cola, Midleton <dy towns • Groups – for discussion – can be closed or open • Privacy – you can control it to great precision. You just have to actually do that, don’t leave it at the default se•ngs. hMp:// www.ny<mes.com/external/readwriteweb/ 2010/01/20/20readwriteweb-­‐the-­‐3-­‐facebook-­‐se•ngs-­‐every-­‐ user-­‐should-­‐c-­‐29287.html?src=me&ref=technology • You need to get good at se•ng up secure passwords and changing them. If you can’t remember passwords choose two memorable words, at least one character in upper case, and join them with a number and a punctua<on eg Printer87%paper

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Useful facebook stuﬀ • Friends, newsfeed, messages, chat • You can block people (Accounts-­‐>Privacy se•ngs see block lists at boMom) or you can just choose not to respond to their friend request. They wont know that you havent... • You can stop them pos<ng on your wall. • You can hide their mul<tudinous Farmville posts • Dont friend people you dont know unless you have a mutual trusted friend and you need to be in touch online. • You do not have to make your personal data available to students to use Facebook with them.

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Privacy se•ngs • hMp://www.ny<mes.com/external/ readwriteweb/2010/01/20/20readwriteweb-­‐ the-­‐3-­‐facebook-­‐se•ngs-­‐every-­‐user-­‐should-­‐ c-­‐29287.html?src=me&ref=technology • If you’re using facebook you should review this ar<cle in your own <me and go through all the privacy se•ngs un<l you have what you are happy with. • Finding friends without invading their privacy hMp://screencast.com/t/pVusYBGysyzF

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Everyone should please: • 1. Make a status update on facebook • 2. Find and “friend” at least one of your colleagues and/or me • 3. Use the chat facility with the person that you’ve friended • That should wreck the network speed! 2 1 3

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Pages – for organisa<ons • Useful for announcements – once someone “likes” your page, your status updates appear in their news feed. • What sort of things could the library put on its Facebook page to increase its 172 likes?(you might “like” the page if you havent already?) hMps://www.facebook.com/pages/ University-­‐College-­‐Cork-­‐Library • Good example: search Manchester Library on facebook hMps://www.facebook.com/manchesterlibraries?sk=wall • Once you have a page with likes, you can use facebook insights to ﬁnd out about your fans, and what sort of posts they like {ballindenisk example}

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Lists – ﬁne control of your friends • It’s possible to use lists to friend the students but put them on to a list that doesnt have access to your personal data. hMp:// theedublogger.com/2011/05/11/the-­‐why-­‐and-­‐how-­‐of-­‐using-­‐ facebook-­‐for-­‐educators-­‐no-­‐need-­‐to-­‐be-­‐friends-­‐at-­‐all/ • The down side is it takes <me, so few people are organised enough to use lists. • But lists are great for controlling people with behavioral issues. Here’s a Jing about how to set up limited proﬁles for a person so they can’t spam/troll your page: hMp:// www.screencast.com/users/ImogenBer<n/folders/Jing/ media/edﬀ3e90-­‐b8be-­‐4edc-­‐87d5-­‐ﬀ4b7babe6b3 • You can create posts that only go to a par<cular list. This works well for announcements, events etc.

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Closed groups • Example: UCC New Media ( just ask to join this group) • Send someone email with an invita<on to a group. They click to request membership, you approve them. No friending required -­‐ good op<on for academic discussion/peer support use

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You’ve built it – will they come? • When you post include a call to ac<on or ques<on • Keep it short (80 chars!) • Post once every 2-­‐3 days but do it regularly • Avoid URL shorteners although these allow you to track whos clicking because they mask the des<na<on and make people suspicious • Post early in the mornings (you can schedule it beforehand using eg Hootsuite) • Post on Thursdays and Fridays not Saturdays. • Images > Video > text only. Short sound ﬁles (audioboo) can be good too. • Keep it in the news feed -­‐ no need for fancy apps – 80% of responses to posts are direct from the newsfeed.

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Quick anonymous poll: should facebook be banned in UCC? • hMp://www.surveymonkey.com/s/TR98QCW Please go to this URL and ﬁll in the survey

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25% of students have smartphones • The phones read barcodes: hMp://www.youtube.com/watch? v=Q6w-­‐ktXcVvY • They have GPS, compasses and accelerometers – they know where they are hMp://www.youtube.com/watch? v=FZC8kKVeSbg&feature=related • [Did you know UCC has an interac<ve panorama map? hMp:// www.ucc.ie/virtualtour/ and is planning RFID tagged routes for disabled students?] • Lots of library examples of apps here: hMp://www.libsuccess.org/ index.php?<tle=Library_Success%3A_A_Best_Prac<ces_Wiki • Now you can add GIS layers to smartphone applica<ons and make the real world "clickable"? How about this augmented reality app next <me youre looking for a tube sta<on in London? hMp:// www.youtube.com/watch?v=U2uH-­‐jrsSxs&feature=related

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How can libraries use smartphones/tablets? • Create treasure hunts to teach procedures/induc<on where users snap QR [But don’t go mad on QR – it’s about to be made obsolete by your phone being able to iden<fy real world objects such as coke cans and faces – Google Mobilistar/Layar ] • iPads for virtual reference event: hMps://www.facebook.com/ event.php?eid=176772352378607 • Check out this wiki hMp://www.libsuccess.org/index.php?<tle=M-­‐ Libraries • Making OPAC etc available on mobile is not trivial: “Although greater numbers of students were carrying Smartphones, usage of the mobile interface grew very slowly during the year. Anecdotal reports indicated users faced challenges with the authen<ca<on, linking and hos<ng systems… Unfortunately many of these systems are not mobile friendly and some require signiﬁcant work.” A bad app is worse than no app!

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Discussion • 5 mins: discuss with the person next to you something that could be done with handheld technology or social media that would make your own working life easier • It might be something really straighjorward like Google calendar reminders that automa<cally bleep your phone when you aren’t at your computer. • From induc<on to ﬁnes, how could you reduce drudgery and increase crea<vity in your work by ge•ng all this technology to work for you? • Write down any ideas and then we’ll shout out the various ideas a…erwards and see which ones get your votes… • Previously suggested: boilerpla<ng sec<ons of presenta<ons using insert-­‐hyperlink, mul<media training materials on prin<ng for students, and on third party copyright issues

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TwiMer Go to www.twitter.com and sign up if you haven’t alreadyWhat do you know about twitter?

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TwiMer 1 • TwiMer is informa<on networking /microblogging where you send and receive ‘tweets’ • Tweets are only 140 characters in length like SMS messages • You can just follow… and get info on what’s happening from your favourite Tweeters such as Stephen Fry or Lady Gaga. Lots of people just listen out, and don’t post any tweets • Record a tweet (<140 chars) and give your twiMer name to your neighbour(s) so they can “follow” you and see your tweet. • Search for someone you are interested in and follow them.

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TwiMer 2 • Hashtags are a way of tagging a tweet so that a conversa<on can be tracked -­‐ our hashtag for class tweets is #boolesocmed – you don’t have to register, just use it… enter it in the search box and you’ll see all tweets that have used it • Create another tweet including this #boolesocmed hashtag followed by your new technology use idea. Search again. See? Or try searching #obamavisit • Other useful func<ons – Searching for people – you can use their email address – RT (retwee<ng) repeats a message you like to all your followers – @twiMername to “men<on” someone they can see you were talking about them – direct messages (ie not public) d imogenber<n something scandalous… – Following back is polite – but beware spammers

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More clever stuﬀ with twiMer • hMp://twapperkeeper.com/ -­‐ archiving • Customer service eg @O2CareIRL @Blacknight • The failwhale… anyone know what this is? • On Monday evenings people involved in teaching and learning in Ireland at all levels contributed to #edcha<e so you can try following that hashtag tonight to get an idea if you like. • Lots of people follow twiMer feeds related to current aﬀairs programs like prime<me while watching telly -­‐ this is known as the "second screen" phenomenon. • hMp://www.sminorgs.net/2011/03/unlucky-­‐13-­‐twiMer-­‐ worst-­‐prac<ces-­‐for-­‐rookies-­‐and-­‐others-­‐to-­‐avoid.html

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TwiMer in educa<on • "Third and most prac<cally, for both my students and me, TwiMer simpliﬁes course management by replacing at least three classroom technologies. TwiMer replaces the class listserv (or course blog, Blackboard, or discussion group) for our outside-­‐the-­‐classroom discussions and resource sharing. TwiMer replaces e-­‐mail announcements for new readings, loca<on changes, and relevant happenings around the city. And TwiMer replaces the cardboard box I used to bring to class to collect papers and other assignments. Now my students post tweets with links to their work.” • By the way, why might you want to use a URL shortener like bit.ly with twiMer? • Hands up, who thinks twiMer should be banned?

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Social bookmarking: the librarian’s friend • You can ﬁnd all the websites I’ve used today on delicious – hMp://www.delicious.com/imogenber<n/library • Can anyone give me a search term or a website they think is relevant to what we’ve discussed today and we’ll tag it? • Simples enough not to get in the way … that’s why delicious is in my view the best of the bookmarking tools. • Think it’s no diﬀerent to your browser bookmarks? But look, I can see Damien Mulley’s 5000 plus links by going to People, and other people can see mine – that’s the social bit. • Yet delicious is an example of a big problem with social media – free is not forever, and then who owns the data? What happens when the company is sold/goes bust/has a technical problem? • Bookmark this: Gerry McKiernan on m-­‐libraries hMp://mobile-­‐ libraries.blogspot.com/2010/06/2010-­‐top-­‐ten-­‐trends-­‐in-­‐ academic.html

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What will make it succeed? • Knowing your audience(s) • Structured, dedicated <me from someone who is interested • Checking analy<cs to see what’s working • Opening up to user ideas and input – crowdsourcing • Regular rela<onship and interac<on with the users • Not ignoring the downsides – privacy, security, data protec<on and ACCESSIBILITY…