Let's Get Cervical - Event Branding

the brief

Create a campaign event that fixes or addresses an issue or perception.

the idea

Let’s Get Cervical is an event for young women over the age of 25 to encourage them to talk openly about their vaginas, in a bid to make them go for their cervical smear test. The idea came about after I read research that came out in January this year indicating that a third of young women don’t attend their smear test due to embarrassment about their bodies.

To make such a serious subject matter a bit more fun, I decided to take my own photographs of citrus fruit alluding to vaginas to create posters and branding which stands out. I also hand wrote custom typefaces to look like different women’s handwriting, as if writing notes to other women.

Let's Get Cervical

Let's Get Cervical GiIF

Lion King - Poster

the brief

Re-design the theatre poster for the Lion King, making sure it looks nothing like any previous Lion King posters.

the idea

Taking letters from the Swahili alphabet and combining them with an African pattern style to make a bespoke typographic logo that is playful and different.

Iris - Packaging & Branding

the brief

Design packaging for a luxury brand of toothpaste.

the idea

Taking toothpaste back to its Ancient Egyptian routes as the original tooth powder, create a new tooth powder in a refillable jar to make a historic yet sustainable product.

Slick - UI/UX App Design & Branding

the brief

Develop a time management mobile app targeted at young professionals with the aim of helping them to manage their days and time better.

the idea

Create a seamless yet eye catching interface that is easy to use and that will appeal to a younger demographic to spike interest in time management.

Harry Potter - Book Covers

the brief

Design a book cover by creating a something with your hands.

the idea

Capture ink as it mixes with water in photographs to represent the duality and symbolism of life and death in the Harry Potter books, as well as make covers that are unidentifiable at first as Harry Potter.

Spangle - Branding

the brief

Develop an identity for a designer fashion subscripton service to appeal to everyday women in the city aged 22-33 with the aim of making high fashion more accessible.

the idea

Create a brand that focuses on being unconventional by renting designer clothes instead of owning them. Own life, not things. The name Spangle is both representative of a sequin and the feeling of being spangled (or a little tipsy), which is shown by using holographic paper in the branding.

Mardis Gras - Flyer

the brief

Create a postcard for Sydney Gay & Lesbian Mardis Gras event that looks nothing like the current branding. No pink.

the idea

Based on one of the events at the festival called Kaleidoscope, capture the fiery, fun essence of the festival. The logo or stand out graphic element is therefore based on a kaleidoscopic representation of a burning flame.

Off Limits - Magazine Cover

Taking inspiration from the most dangerous locations around the world, and looking into what makes them dangerous. In most cases this seemed to relate to animals, so I took deadly jellyfish and sharks and made them less conventional.

Jolt - Beer Label

the brief

In 2 hours, create a beer label for a brand of Cloudwater beer.

the idea

Taking inspiration from winter, create a brand called Jolt that combines different aspects of the winter months into something visibly arresting and chilling.

Ploom - Branding

the brief

Create a logo/brand identity for a new fashion company selling feathered goods called Ploom to be used on social media and a website.

the idea

Working alongside the Ploom team, create a logo that is confident, bold and playful as well as integrating some illustrative elements to use as other brand assets to showcase what the company sells.