Category: Christopher Muller

Orlando Sentinel Christopher Muller, School of Hospitality Administration Theme parks are using technology to reduce waits, but not just for rides… Expert quote: “This is a labor-saving device, because they don’t need as many cashiers.” View full article

Boston Globe (subscription required) Christopher Muller, School of Hospitality Administration Zagat’s restaurant handbook with its citizen ratings was about the only US guide for diners to nibble on in 1979… Expert quote: “Online reservation systems have become more important than anything else [restaurant owners] are doing. They have leveled the playing field. The smallest, most […]

Deseret News Christopher Muller, School of Hospitality Administration With a wink to its core customer, the 18-25-year-old, non-discerning white male, McDonald’s released an ad in January mocking heath nuts… Expert quote: “It’s overly simplistic to say that McDonald’s has lost its way. There’s an underlying demographic problem: an entire group of millennials was trained not […]

Brandchannel Christopher Muller, School of Hospitality Administration The speed and transparency of digital and mobile networks are quickly creating yet another industry: ubiquitous fast food delivery… Expert quote: “It’s less about total transparency than it is about expected technology. Not doing this makes a process appear very dated.” View full article

USA Today Christopher Muller, School of Hospitality Administration The delivery driver is suddenly becoming more closely-watched than Kim Kardashian… Expert quote: “Millennials and Gen Z are so completely comfortable with the instant info-sharing of text, Twitter, Instagram and Snapchat that it is inconceivable to them that delivery info is not built in to any system […]

McDonald’s CEO Steve Easterbrook has announced his turnaround plan for the company which will see a reorganization of its international operations, as well as plans to franchise more restaurants. Professor Christopher Muller of Boston University’s School of Hospitality Administration offers the following comment: “Today’s announcement by McDonald’s CEO, Steve Easterbrook, has the potential to change […]

USA Today Christopher Muller, School of Hospitality Administration The door-to-door burrito is here… Expert quote: “This is about the changing dynamics of retail. It’s the fallout of the Internet shopping world.” View full article

Hospitality Net By Christopher Muller, School of Hospitality Administration Just one hundred years ago access to food across New England was very different than what we know today… View full article by expert Christopher Muller

Boston Globe (subscription required) Christopher Muller, School of Hospitality Administration Would you pay for the convenience of having a hotel bed ready when you groggily stumble off a redeye? How about paying for a room to take a break or a shower during a day trip to the city?… Expert quote: “A hotel with 100 […]