We’re always looking for innovative ways to improve our ad formats, to help you earn more revenue from your content. We’ve been steadily rolling out new features to maximize the performance of your ad units, including a clickable arrow icon on our text ads, serving similar-sized display ads and most recently, the introduction of favicons to our text ads.

These enhancements are designed to improve the performance of your ads, but we know that sometimes you may prefer not to include them. Based on your requests for more control over the ways ads are served on your site, we’re happy to let you know that you can opt out of the following advanced ad format features:

Before opting out of any of these enhancements, remember that they have been created to improve the performance of your ad units and disabling them may have a negative impact on your revenue. It’s also important to note that all opt outs apply on an account level and not just on individual ad units.

You can opt out of any of these features in a few short steps. We hope that having more control over these features will be helpful when deciding on the look of your ads. Tell us what you think on our Google+ page.