This market research report presents a detailed overview of the key vendors in the antivirus software market, including AVAST, Microsoft, AVG, Avira, McAfee, and Symantec. It also segments the global market by device (laptops and desktops), end-user (corporate users and home users), and geography (APAC, Europe, MEA, North America, and South America).

Outlook of the global antivirus software package market

According to Technavio’s market research analyst, the global antivirus software package market will grow impressively at a CAGR of almost 10% by 2020. The recent increase in the number of online transactions will spur the growth prospects for this market during the forecast period. At present, most consumers are extremely reliant on the Internet for a number of transactions, especially banking and e-commerce transactions. Online transactions are gaining prominence among individual consumers because they are very easy, quick, and highly convenient. However, since these banking and e-commerce transactions are extremely vulnerable to cyber attacks, vendors in the market have been compelled to incorporate advanced features in their antivirus software packages for payment security to prevent fraudulent activities.

Another key trend that will ameliorate this market’s growth prospects is the advent of cloud-based antivirus software. Since the cloud is a convenient and cost-effective way of storing critical business data, its rate of adoption is increasing among SMEs across the globe. This recent increase in the dependency on the cloud coupled with the budgetary constraints of SMEs will augment the demand for cloud-based antiviruses over the next four years. Cloud-based antiviruses do not require any hardware or software and are controlled remotely, making them cost-effective for end-users.

Competitive landscape and key vendors

This market is fragmented with the presence of many small regional vendors and large multinational vendors. To gain market traction, established antivirus software vendors are likely to acquire smaller vendors to expand their portfolio and increase their market shares. A large number of enterprises worldwide are also implementing enterprise mobility and are using BYOD policies to improve their productivity and collaboration among employees.

Segmentation by device and analysis of the antivirus software package market

•Desktop

•Laptops

During 2015, it was observed that the laptops segment accounted for the largest market share. Key factors contributing to the growth of global antivirus software package in laptops are enterprise mobility, a surge in the number of mobile devices, a rise in malware attacks on mobile devices, and the high use of the Internet on mobile devices.

Geographical segmentation and analysis of the antivirus software package market

•APAC

•Europe

•MEA

•North America

•South America

In 2015, North America accounted for the largest market share and was closely followed by the APAC region. However, by the end of 2020, the market share of North America will decline, as the region was an early adopter of antivirus software packages. Increased instances of security attacks prompted many organizations and individual consumers to use antivirus software in the initial stages of its introduction.