OBJECTIVE: Create an open, straightforward marketing presentation of the services of St. Paul’s Senior Homes from the perspective of residents and their families – with an extended eye toward footage use for future employee orientation and training pieces.

SOLUTION: The marketing program featured real people telling their stories about St. Paul's, while "b-roll" footage was gathered both for illustration purposes and to be repurposed for in-house use at a later date. The overall theme of relationships was highly successful in all forms.