Corporate Social Media Workshop

Topic

How to use Social Media to grow your business

Concern

Social Media has moved to version 2.0. However, most brands are still using social media how it used to be 3 years back. With different platforms out there, businesses are finding it hard to find the right social media channel for their business

Goals of the Workshop

To understand how to use Social Media effectively

To understand how to use the right platforms to attract the right audience

To measure and track performance

Objective of the Workshop

By the end of the workshop, participants will be able to:

Understand the psychology of social media

Understand how to use different social media channels

Create a content plan for social media platforms

Get the maximum out of your marketing spend

Intended Audience

1. Digital Marketing Manager

2. Digital Marketing Executive

3. Social Media Manager

4. Social Media Analyst/Executive

5. Content Manager

6. Content Planner

No. of Intended Participants : 10

Workshop Modules

Module 1 – Understanding Brand Positioning

Define Brand Communication

Understanding Brand USP

Module 1 – Understanding Social Media Channels

Which platforms to focus on?

Which channels are the most useful for your business

What is Social Media 2.0

Module 2 – Facebook Community Building

Types of Facebook Pages

Edge Rank Algorithm

Analysing Facebook Insights

Developing a Facebook Marketing Strategy

Module 3 – Building Engagement on Facebook

Developing use personality

Researching and Curating Content

Social Listening

Analysing Competitors

Understanding user behaviour

Creating content that sticks

Types of content

Case Studies of Successful Facebook Pages

Module 4 – Facebook Ads

What are Facebook Ads?

Types of Facebook Ads

Defining objective for Facebook Ads

How to target an audience on Facebook?

Using Facebook Power Editor

Creating a Facebook Campaign

Designing Landing Pages

Defining CTA

Facebook Pixels

Best Practices – Do’s & Don’ts

Module 5 – Hands-On

Participants will be asked to design Facebook Marketing Strategy for their organization

Content planners will create a content plan

Social Media Marketers will define Facebook Ad campaigns

Module 6 – Understanding Twitter

Setting up a Twitter Handle

How is it different from Facebook

How to create content for Twitter

Content planning and scheduling for Twitter

How to engage users on Twitter

Module 7 – Understanding LinkedIn

Setting up a LinkedIn Profile

Don’s and Don’ts of LinkedIn

How to use LinkedIn for your business

LinkedIn Discussion Groups

LinkedIn Ads

Module 8 – Understanding Instagram

Setting up an Instagram profile

How to use Instagram for your business?

Content planning on Instagram

Using Influencers for Instagram

Instagram Ads

Module 9 – Summary & Discussion

Workshop Summary

Key takeaways

Feedback & Evaluation

What will the participants get after the workshop

Access to presentation slides

1 Hour consultation from RankHigher.in team following the workshop

Duration of the Workshop

2 Days

Workshop Materials

Materials will be provided during the workshop for the participants

About the Trainer – Raunak Guha

Raunak is the founder & CEO of RankHigher.in, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on YourStory.com.

He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.