Public relations activities manage external communications of an organization to ensure a strong, positive public image. Public relations activities include helping the public or user group to understand, accept and support the programs or initiatives of an organization. Public relations are also the means by which the communications are disseminated, often using broadcast or print media, and may include research functions such as tabulation of public attidues or definition of the policies.

Karp, Rashelle S., editor. Part-Time Public Relations with Full-Time Results: A PR Primer for Libraries. Publications Committee of the Public Relations Section of the Library Administration and Management Association. Chicago: American Library Association, 1995.

Speaking Up for Library Services to Teens
The toolkit focuses on collaborating with community organizations to maximize outreach to teens, gaining support from administrators and library trustees and taking advantage of funding opportunities.

Developed by the Young Adult Library Services Association in conjuction with The Campaign for America's Libraries.

Developed by the Association of College and Research Libraries in conjuction with The Campaign for America's Libraries.

your library® Toolkit for School Library Programs
Features materials to help you develop a strategic marketing plan for your library, downloadable graphics specifically designed for school libraries, customizable publicity materials and more.
Developed by the American Association of School Librarians in conjuction with The Campaign for America's Libraries.

Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Outreach and Literacy Services (OLOS) and The Campaign for America's Libraries.

Kids! @ your library Online Toolkit
Designed by children's librarians for children's librarians, the Kids! @ your library Campaign was developed to help libraries reach out to kids and their parents and caregivers. Toolkit includes downloadable logos and an "@ your library" song developed specifically for the campaign, promotion tips, sample press materials and more.
Developed by the Association for Library Service to Children in conjuction with The Campaign for America's Libraries.

PRSA's PRC Search Communications and public relations articles and case studies from the PRSA archives.

and in a lighter vein, Librarians: The Party People, a wide-ranging listing of activities to trigger public relations. A presentation by Marylaine Block for the Nevada Library Association, October 4-6, 2007.