Today we come across an impressive product photography concept by BERG. We report all day about products releasing around the globe and sometimes it is still hard for us to imagine how people shop so much online these days, especially when it comes to more pricey items. Even though we have come very far, and top online retailers make sure to give the best images and videos (in some cases) possible in order for you to properly check out a product, it is far from perfect we would say.

BERG has come up with an interesting concept, shown in the video here below. Images extracted from HD videos of the products, while playing with both angles and focus, result in a pretty incredible experience we would say. Before we are getting too technical here, check out the video here below.

A further explanation of what BERG exactly did follows here. We cannot wait for such a shopping experience on the iPad in the future.

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Highsnobiety is an online publication covering forthcoming trends and news in fashion, art, music, and culture, all on one platform.

Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, sneakers, music, art and lifestyle culture. Innovation, progression and always being several steps ahead of the curve are just some of the core values of Highsnobiety.