GM opens its Seoul Advanced Design Studio

Posted by Zahari Mladenov on 21 April 2010, 04:16 PM

GM has pulled-off the curtain on its Seoul Advanced Design Studio in the heart of the 2010 World Design Capital, which is aimed at designing, building and selling the world's best rides. The new design centre is based in the city's Gangnam area, which is considered not only the most exciting and stylish part of Korea's capital, but also one of the world's trendiest neighborhoods.

Ed Welburn, GM Vice President of Global Design shares: "Our car designers get inspiration from life and Gangnam is a place where people worship design, style and fashion. Our Korean designers will sample perfection every day surrounded by some of the top brands and fashion houses in the world and this ideal location will nurture their creative souls."

GM Daewoo President and CEO Mike Arcamone said that remarkable styling and extraordinary elegance will continue to be a key to the company's success. "Our award-winning Korean designers were responsible for the Chevrolet Cruze, Spark and yet to be launched Aveo (sold domestically as Lacetti Premiere, Matiz and Gentra). Seoul Advanced Design Studio demonstrates GM's support of GM Daewoo, and in turn, our support for Seoul's year long initiative aimed at capitalizing on its World Design Capital status."

One of 10 GM global design centers and the design base for GM's global mini and small vehicles, the GM Daewoo Design Center has relocated its advanced design function to Seoul from its headquarters in Bupyeong, Incheon, in order to enhance its function and specialty.