Watch Ermenegildo Zegna’s flawlessly tailored fashion film

The Italian fashion house has upped the ante with a dash of intrigue, multiple international locations and a star crew

Fashion films (that is, movie endeavours by big brands) are the brave new world for style scene right now, and because it’s all such uncharted territory companies are testing the water in very different ways: Christopher Raeburn commissioned an animated short to promote his collection last season, whereas the designers behind Baartmans & Siegel enlisted director Ryan Hopkinson to promote their collaborative line for River Island. However, Ermenegildo Zegna has just raised the bar on the genre by creating a 20-minute complete with computer generated effects, multiple international locations and a star crew. And we’ve got the exclusive screening rights.

Directed by Park Chan-wook (the man behind Stoker and 2004 Cannes Film Festival Grand Prix winner Oldboy), A Rose Reborn sees Jack Huston (you might recognise him as Richard Harrow from Boardwalk Empire) as a CEO on the hunt for a mysterious Chinese billionaire who wants to buy his company. Intrigue and multiple costume changes ensue.