Email marketing continues to grow as one of the most effective channels of online marketing. The 2016 annual email marketing report suggests that emails provide a 4400% ROI and $44 for every dollar spent. With such huge potential in gaining new customers for your business, you should keep emails as number 1 tactic for online lead generation. The effectiveness of...

Chances are you landed on this page in your hunt for a guide to help you with your first site-wide SEO audit. Congratulations; because it’s almost certain that your website’s SEO score will be much better when you’re done with the audit. Doing the audit, however, can be tricky, purely because there could be so much you’d want to do!...

The common understanding of web spamming is limited; everyone knows it’s a problem, but only a few realize the depth to which the problem of spamming has spread. Google’s webspam report reveals what’s hidden about webspam, explains the kind of efforts it’s taking to keep spam out of users of Google search, and reinforces all that website administrators need to...

Nowadays video content is gaining more and more traction on all online platforms due to its openness. Video is an extraordinary approach to convey your message and provide a look at the culture and identity of your company. Making great video content will make your brand stand out from the competitors and is also a great way to offer a...

Google Maps Marketing Local SEO is a hot topic for small businesses. Many are just starting to realize that it’s strategic use can give them an edge over bigger, perhaps global competitors with deeper pockets. Google Maps marketing is a specific part of local SEO that helps businesses use Google’s data and infrastructure for various local marketing efforts. Google Maps marketing...

SEO Security What is SEO security? SEO security is the use of SEO metrics to identify flaws in a site’s security, to act to solve those issues, and to monitor site activity with security in mind. Good SEO practitioners follow security news closely and should increase their clients’ site security by a significant factor. They’re best-placed to notice unusual activity...