Print

Relationships with printers are paramount to the production process, and getting a press man or their manager to try something they've never done before is part of making printed work. Communicating directives, sharing offset methodologies, understanding paper response, ink management, folding and die mechanics all play into a finished product.

Charles David Advertising

Despite drastically different seasonal looks in terms of photography, the Charles David logo was consistently rerepresented to complement the collection and supply a fresh perspective on the brand.

Lookbooks

Perforated accordion pages flanked by bare, foil-stamped bookboard, Folded sheets with self-built wrap enclosures, and sketches on "greeting" cards, bound into a metallic slip case are just some of the forms lookbooks took from company to company and season to season.

Cards and Invites

Extra attention was given to end-of-year holiday greetings from Rafael Viñoly Architects to their clients and friends. The foremost formal issue in the brief was that every solution had to be square. 2011's card saw the model shop laser cut a 3D representation of UCSF's Dolby Regenerative Medicine Building into a dimensional shadow box that folded flat. For 2012, the Cleveland Museum of Art card strung together silhouettes of a 1916 Hubbel + Benes greek revival pavilion, a 1971 Breuer addition, and new buildings. The elegantly simplified forms accentuated their respective stripe patterns and folded nicely into a square.

Business Stationery Systems

Materials and scales are always taken into consideration, noting the audience as well as the subculture for which the client inhabits. The Passenger project cards, being a repository for all things "archival," used a dewey decimal card in miniature as a formal approach.