Managing Emotion in Design Innovation

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This book presents an emotion centered research framework titled qemohaq for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of qEmohaq and how to use it in product design.A visual comparative study was conducted on 10 different motorbike models of
Hero Honda Motors belonging to different biking segments. ... To preclude the
influence of brand biases, the writer restricted the study to the users of a single
motorbike company. ... Super Splendor, Hero Honda Passion Plus, Hero Honda
Glamour, Hero Honda Glamour FI, Hero Honda Hunk, Hero Honda CBZ TABLE
1.2 (Seeanbsp;...

Title

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Managing Emotion in Design Innovation

Author

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Amitoj Singh

Publisher

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CRC Press - 2013-08-28

ISBN-13

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