Lululemon Unveils First Spot For Men: 5 Ads You Should Watch Right Now

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend.

This week’s picks even include a few moving moments, like Lululemon’s first spot targeted towards men, ‘Strength To Be’. Keeping pace with a trend for adverts touching on gender equality, the yoga brand gives centre stage to community organiser Ibn Ali Miller and asks what it means to be a strong man.

Elsewhere, IKEA reimagines Louis Armstrong’s classic ‘Wonderful World’ by placing it in the perspective of a young child. The resulting spot is wide-eyed, hopeful and more than a little heartwarming.

But it’s not all serious on this week’s chart. Fashion brand Kenzo teams up with Orange Is The New Black star Natasha Lyonne for her directorial debut, an absurdist Fellini-inspired fantasia featuring comedian cameos galore. If you find that a little head-scratching, then there are simpler pleasures to be found in Amazon’s hilarious sports-based David Attenborough homage.

Last but not least, Absolut kickstarts the weekend with a lightspeed journey through the history of mankind, shot by none other than ‘Gravity’ and ‘Birdman’ cinematographer Emmanuel Lubezki.