/ E-Retailers

Otto, which owns home furnishing retailer Crate & Barrel and European fulfillment provider Hermes, is planning a high double-digit million euro investment in e-commerce, mobile and software startup ventures over the next two years.

Otto, which owns home furnishing retailer Crate & Barrel and European fulfillment provider Hermes, is planning a high double-digit million euro investment in e-commerce, mobile and software startup ventures over the next two years.

/ E-Retailers

Moving from mail order to the web quickly has helped Otto Group thrive as its catalog competitors dwindled. The company, which now owns more than 120 businesses, including 60 online retailers and a fulfillment company, says the Internet saved its business.

Moving from mail order to the web quickly has helped Otto Group thrive as its catalog competitors dwindled. The company, which now owns more than 120 businesses, including 60 online retailers and a fulfillment company, says the Internet saved its business.

/ Marketing

When it comes to multi-channel retailing, Eddie Bauer has found that what works in the U.S. works overseas, where it’s growing sales in multi-channel joint ventures. But it has also learned to tailor apparel products to local demand in foreign markets.

When it comes to multi-channel retailing, Eddie Bauer has found that what works in the U.S. works overseas, where it’s growing sales in multi-channel joint ventures. But it has also learned to tailor apparel products to local demand in foreign markets.

/ Marketing

Otto is looking across the Atlantic to an interactive marketing firm to help it launch cross-channel ad campaigns. The move could signal that the company, part of the Otto Group, a major Germany-based retailer, may be taking global marketing more seriously.

Otto is looking across the Atlantic to an interactive marketing firm to help it launch cross-channel ad campaigns. The move could signal that the company, part of the Otto Group, a major Germany-based retailer, may be taking global marketing more seriously.