May 24, 2011

Beyond Killer Marketing Strategies

A killer strategy is something that works explosively to attract a whole bunch of perfect clients to your business in almost no time and with practically no effort.

Instant Riches! No Effort!

Don't you think that if a killer strategy existed, that everyone would know about it by now and be using it to grow their business? If these strategies were so easy and magically effective, I wouldn't be in business anymore.

I'm reminded of the time several years ago when someone bought my InfoGuru Manual and then a few hours later, after downloading it, asked for a refund. He told me that it didn't contain any "magic bullets!"

However, there are several marketing strategies that can create "Big Shifts" in your business. A big shift is when there's a convergence of knowledge, implementation, and trial and error over a period of time until - POW - that strategy is producing results for you left and right.

In the webinar presentation I'm giving tomorrow, I give an overview of 17 of those big shifts in my business that I've had the good fortune to be very successful with.

So although I'm going to share these in some depth in the webinar tomorrow, I'd like to share a few of the 17 here that had the biggest impact on my business.

7 of my 17 Big Marketing Shifts over 26 years in business.

2. Creating a powerful business vision.

My vision was "To be the Go-To person in the San Francisco Bay Area for self-employed people who needed help with their marketing." This vision helped me stay focused and on track and to only offer services and program that aligned with that vision.

4. Making speaking the cornerstone of my marketing.

I've been doing speaking for all of my 26 years in business and only email marketing has been more powerful. The opportunity to share my ideas about marketing to an attentive group has always generated new clients. To speaking I'd also add teleclasses and webinars, although my first love is speaking to a live group.

7. Writing my weekly More Clients eZine.

This big shift literally changed my life and business. It changed things in so many ways. I became better and better at my business and became better at articulating my value as I had to commit my ideas to writing. It also enabled me to explode my email lists to tens of thousands of people, which expanded my marketing impact dramatically.

9. Developing the Marketing Ball Model.

The Marketing Ball Model has been a mainstay since about 2000. I haven't found a better model for attracting clients and it's been extremely useful in teaching my clients the step-by-step marketing process. A whole lot of people have had big marketing shifts using this model.

11. Discovering "The Work" to get unstuck.

Perhaps my biggest of all the Big Shifts, Byron Katie's Work process has given me a tool to get unstuck no matter the circumstances. My periods of stuckness in my business now last a few minutes, at most. It's as if there are no longer any barriers to creating anything I want to create in my business.

13. Developing and leading group programs.

This was a big shift financially. I broke the $100K mark by doing group programs and stopped working with clients individually. The great thing is that not only did my income increase, but my clients got more value and better results than they did in working with me one-on-one.

17. Launching the Fast Track to More Clients Program.

This was also a huge big shift as I developed a way to serve hundreds (and in the future thousands), of people by providing online access to all my past marketing programs and products for one low monthly fee.

All of these big shifts entailed learning about a particular strategy, studying it, trying it out, fine tuning it, and ultimately mastering it.

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The More Clients Bottom Line: Don't wait for a killer marketing strategy. Instead, make a commitment to learn the many marketing strategies that work brilliantly. All you need is patience and persistence and they will reveal their secrets to you - ultimately producing big shifts in your business.

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What long-term marketing strategies have you been using for years that continue to produce results? Let us know on the More Clients Blog by clicking on the Comments link below.