Forever is incredibly proud to announce that after being shortlisted for the Pure Beauty Awards 2017, our new Infinite by Forever firming serum has been awarded silver for ‘Best New Premium Anti-Aging Product 2017’ in the UK.

The Pure Beauty Awards, held at the swanky Savoy Hotel, central London, was hosted by Radio 1 DJ, Gemma Cariney.

This lavish annual awards ceremony acknowledges the best in beauty and puts the most innovative and luxurious products in the spotlight. The ceremony is attended by industry professionals and is a notoriously star-studded event with a whole host of celebrities eager to get in on the action.

There were 36 awards up for grabs this year, with Forever’s new Infinite by Forever™ firming serum standing up against 19 other products in the same category, beating ESPA, GUINOT, Mukti Organics and Murad to second place.

As Forever’s first appearance at the Pure Beauty Awards, to win silver in the ‘Best New Premium Anti-Aging product’ category is a testament to the quality of the new Infinite by Forever™ advanced skincare system. We look forward to 2018, so bring it on! #ForeverProud

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