Dec 7: Arrived at factory in Shenzhen. This is where things get interesting.

Factory Backstory: Factory X has 17,000 employees on a campus the size of MIT make 4 million bikes per year. If you’ve ever owned a big-brand-named bike, there’s a good chance our factory made it.Fortified isn’t a small fish in a big pond. We’re Nemo in the Pacific. We chose Factory X because 1. We’re lucky/connected and 2. In the bike world, big factories = more experience = better quality & work conditions.

We’ll tell you how we did that on Friday.

In the meantime, if you have friends in NYC, tell them we’re doing the first test rides of Invincible this Friday and Sunday (Dec18 & Dec20). Details below. Don't worry Boston and SF - we're coming to you next.