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Dealers Take Personal Delivery Of Brand New 2015 Chevy Colorado, 2015 GMC Canyon As Part Of Launch Celebrations

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General Motors invited more than 125 Chevrolet and GMC dealers to take personal delivery of new 2015 Colorado and 2015 Canyon mid-size pickups from Wentzville Assembly plant. These dealers joined other VIPs as part of GM’s dealer drive-away and truck launch celebrations.

The launch celebrations included remarks from GM and UAW leaders. Also, 37 new trucks were parked in the shape of a large GM logo which was photographed from a helicopter hovering over the plant.

“Hosting a dealer drive away event helps build excitement and awareness for the trucks and those who build them,” said Kathy Federico, president of the Mid-America Chevy Dealers Local Marketing Association. “It’s a great opportunity to show off and highlight not only what the Colorado brings to St. Louis but also what the plant does for the local economy.”

For GM, the close collaboration with the dealers is important since they provide perspective to the plant on what customers are looking for. But so would lifting a stop-sale on the 2015 midsize trucks.

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Tim is a married father of three living in Western Nebraska. He is the editor and contributor to several automotive sites. He spends a lot of time reading, writing and talking cars/trucks with fans, insiders and manufacture reps. When he isn't talking about cars, he is usually out playing golf - a never ending obsession to see how far the little white ball will fly.

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4 Comments

Passed a couple last week on 96 around Brighton with MFG plates . Not bad looking trucks. My son has been working on a brake system that his company would like to sell to GM. He has been driving a diesel version at their test track in Fowlerville. that’s all he could tell me.

Unfortunately, the delivery stoppage is back on; trucks built in mid-late October after the air bag issue was resolved, are now on-hold, some parked for 6+ weeks undergoing “quality checks”. To keep the Wentzville lot from overflowing, they are moving the Colorados and Canyons to the Hazelwood VDC and holding them there for further “quality checks”. When I contacted GM customer support, they could offer no details or timing to resolve for the current issue. This sounds more serious than just airbag re-programming. I ordered my Colorado back in August, it was built in October, but GM won’t give me or my dealer any information, and now I fear I may not get this truck for a long, long while. Needing a truck very soon, I may buy off the lot, before I make that decision, anybody have insight as to what’s going on? Thanks.