SCCyberworld

Thursday, October 24, 2013

•An enhanced lifestyle experience with Maxis’ fastest and widest network and Spotify’s massive catalogue of over 20 million tracks•A world of music for only RM10 per month•Maxis and Spotify bring you the right music for every moment – on your mobile, computer, tablet and more•LTE customers enjoy a greater Spotify experience

Kuala Lumpur, 24 October 2013. Maxis Berhad (Maxis) and Spotify are now taking mobile music into a new era with their exclusive partnership announced today. With music streaming already gaining rapid popularity and a big part of today’s lifestyles, both leaders in their respective fields have joined forces to bring the world of music through the internet, anytime and anywhere, at an irresistible price.

At just RM10 per month, both prepaid and postpaid Maxis customers can now have access to the Spotify Premium service, along with 150MB of Internet data to access Spotify’s massive catalogue of over 20 million tracks – available both online and offline. Maxis, Malaysia's only integrated communications service provider, is the first telco in the country to tie up with Spotify, the world’s largest music streaming service.

The partnership with Spotify is poised to unlock even more value of mobile music for Maxis customers who can now choose from millions of songs wherever they are – at the gym, behind the wheel, jogging or even if they’re looking for the perfect tune while dining.

“Our partnership with Spotify is a perfect fit as it will set the bar for a new era of music in Malaysia. With smartphone penetration continuing to expand in the country, we are also seeing a surge in demand for music access on mobile devices. What’s bringing this partnership together is the fact that our customers can take full advantage of our fastest and widest network in the country. Our LTE customers, in particular, enjoy a greater Spotify experience, as they get to ride on speeds that are generally five to 10 times faster than 3G, which means an even more seamless Internet experience with greater download speeds. This adds a whole new dimension to their lifestyles, enhancing their overall experience in consuming music digitally,” said T Kugan, Head of Digital Services of Maxis.

“Spotify offers you the ultimate music experience on your mobile,” says Sunita Kaur, Director for Asia at Spotify. “Choose from millions of songs, from the very latest hits to the classics, all available in fantastic sound quality, instantly. What’s more, you can download your music and listen to it offline so you’re never without your favourite tunes.”

“Together with Maxis, we’re delighted to bring Malaysian music fans a fantastic new way to listen to music - one that ensures you’ll always have the right music for every moment.”

To find out more about the Maxis + Spotify plan, visit www.maxis.com.my/spotify