Women's March embraces collaborative social app Crunchet

Todays nationwide Womens March attendees will advocate for voter registration through every conceivable social network, so one of its planning organizations has allied with a new app that lets you combine posts from across apps.

Crunchet will help the Womens March Alliance and Chicago march create collages of Facebook, Instagram, Twitter, Twitch, YouTube, Spotify, and uploaded content that can be shared anywhere as a single story. Users can also collaborate, being invited to or asking to become a contributor to someone elses Crunchet post.

The reason we created this was that we felt like it was lacking on social mediaCrunchet co-founder Denise Holzer tells me. The company hoped to bridge the gap between passive social network voyeurism and posting only about yourself. Crunchet lets you join a story Holzer says.

The womens marches were successful because of social media tools says Katherine Siemionko, one of the leaders of 2017s march in New York City and a Womens March Alliance co-founder. Considering youth is our target market, tools like Crunchet may allow us to reach them faster that older tools like facebook that the youth are moving off of.

Now since soft-launching a year ago around the first Womens March, Crunchet has raised over $1.5 million in seed funding and built a team of 14, plus has ambassadors at 50 colleges. While the app is still a bit buggy, theres potential in both the ideas of social co-posting and aggregating content from across networks.

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