I...just...you know...sigh. Whatever. Stuff like this won't stop anyone from buying Kid Icarus on 3DS. But stuff like this does make me wonder who the hell is getting paid to make pointless decisions like this.

On the left, the Japanese box art for the upcoming Kid Icarus: Uprising. Note the childish smile because this is a Nintendo game, and he's a cute kid. On the right, the American box art. Same cover, mostly, but the smile has been removed, and replaced with a scowl.