Doreamon and Nobita Nobi are household names (in homes with small children) in India. Adapted from Japanese manga series, this animated robot story has spread far beyond Japan and its Hindi version is the top television show in India for children. However, that’s not all. Big Hero 6, Transformers, or Pokemon – for the past 30 years, many of these childhood heroes have arrived from Japan. Japan, where comics and animation is for both kids and adults, successfully exports its Japanese culture to the world. The author explores how Japan has become a popular culture superpower:

Technicolour turns 100 this year – although it was introduced in 1915, it was only after World War II that full-colour movies began to be accepted by audiences. Prior to that, colour was considered experimental, a passing fad, or simply ridiculous. Slowly, colour was introduced in movies only in scenes considered important such as a wedding. After colour began to be used widely in movie-making, and with improvements in filming technology, the film industry started considering the use of colour as a narrative device. The article narrates about this infusion of colour in movies marking the transformation that we can witness now.