Over the course of four years (2017-2021), United Fashion will arrange a series of meetings, workshops, round tables and designers’ showrooms to allow a selection of creators to get their foot into into various European markets and meet buyers, producers, journalists and local consumers. In addition to creators’ mobility and their access to a new European market, the project aims to encourage an exchange in good practices, the development of entrepreneurial skills as well as innovation and creativity.

United Fashion is supported by the European Union’s Creative Europe programme.

European Fashion ASSOCIATION

MAD’s ambition, together with its European counterparts, is to create a permanent structure to support independent European labels’ development in the face of global challenges. Under the title of the European Fashion Association, its official launch is planned for the end of 2018.

WEAR

MAD follows and supports the distribution of the project WEAR – (Wearable technologists Engage with Artists for Responsible Innovation). WEAR Sustain (2017-2018) is funded by the EU's Horizon 2020 programme dedicated to research and innovation. The aim is to foster closer collaboration between art and the creative industries on the one hand, and textile industries on the other – in order to push textiles and smart textiles to evolve towards a more sustainable and ethical approach.