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Kodak EasyShare Z712 IS

PMA 2010 Report

Wednesday 7th, March 2007Posted by: Ralf Jurrien

Kodak announced the latest addition to its award-winning line of consumer digital cameras, the Kodak EasyShare Z712 IS Zoom Digital Camera, with high ISO and image stabilization for taking great action pictures in any lighting conditions. “The powerful high ISO with image stabilization gives consumers the ability to take incredible pictures in any lighting conditions,” said Pierre Schaeffer, Chief Marketing Officer of Kodak’s Consumer Digital Imaging Group. “Kodak continues to deliver easy-to-use digital cameras with higher performance features to consumers who are looking for new ways to advance their digital photography experience.” Available in April, the Kodak Z712 IS will retail for US $299.95 (MSRP).

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Kodak EasyShare System AdvantageKodak continues to bring groundbreaking features to its award-winning Kodak EasyShare Digital Photography System, enhancing the digital photography experience for consumers worldwide. The system consists of cameras, wireless digital picture frames, all-in-one inkjet printers, snapshot printers, docks, software, inkjet and thermal photo papers and accessories, making taking, printing, sharing and archiving high quality digital pictures effortless. The cameras and printer introduced today come with the latest Version 6.2 of Kodak EasyShare Software to make it easier for consumers to find, organize and share their pictures. Version 6.2 includes direct access to Kodak Gallery, making it simple to find albums stored online. The new Kodak EasyShare Software Version 6.2 can be downloaded for free.

About Eastman Kodak CompanyKodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006,the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).