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This “how to” guide is designed for B2B marketers, senior executives, sales enablement professionals, and those looking for practical advice on building personas to take their business to the next level. In this guide you will find:

Why persona building is important for B2B sales and marketing teams.

The 20 questions to ask your prospects to build a persona.

How to capitalize on this important data.

According to Business Grow, 3-4 buyer personas account for 90% of a company's sales, and ITSMA shares that only 44% of B2B marketing and sales teams are using personas. Put yourself ahead of the curve by learning the key fundamentals in building personas through the B2B sales cycle.