Social Media Marketing Upwork Test Questions

Social Media Marketing Upwork Test Questions1. How can a company place itself as an expert in a certain area of expertise?Answers:a. Post updates which brag about the companyb. Actively answer questions in the Q&A section of the sitec. Post comments on competitors pages stating how they are inferiord. Answer the questions in all the categories, even the ones in which the company is not engaged.

2. What is meant by A/B testing in marketing?Answers:a. Testing of 2 different productsb. Testing 2 versions of an advertisement to see which elicits the best responsec. Clinical testing of medical products before legally allowing them for saled. Testing via 2 mediums, such as radio and television3. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?Answers:a. Post links on the company blog to the YouTube videosb. There is no method to effectively direct people to the company videosc. Use of keywordsd. Sending out mail advertisements4. What is the character limit for posts on Twitter?Answers:a. No limitb. 100 charactersc. 140 charactersd. 200 characters

5. What is meant by “micro-blogging”?Answers:a. Blogging dailyb. Blogs which are posted by companies, not individualsc. Blogs with limited individual posts, limited by character count typicallyd. Blogging from mobile devices6. What do Connections on LinkedIn effectively represent?Answers:a. Random strangers who found the companyb. People the company has sold product or services toc. An avenue to disperse couponsd. People and other companies the user is connected to directly7. What is the term adopted for updates posted by Twitter users?Answers:a. Tweetsb. Twootsc. Twinksd. Posts8. How does a blog directly impact sales of a company?Answers:a. It tells customers what products to buyb. It can be used to talk negatively about the competitionc. It is typically used as the way to disperse company couponsd. Typically a blog does not directly create sales9. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?Answers:a. Hire a web specialty firmb. Implement special softwarec. Creating landing pages specific for each campaignd. There is no way to know where traffic comes from10. What type of status updates would drive visitors to the company site?Answers:a. An update telling friends they hope to see them all soonb. A link to a new press release hosted on the company sitec. A link to a third party hosting a company press released. A picture of the CEO

11. What feature does LinkedIn offer for pay accounts?Answers:a. Ability to post picturesb. Increased abilities to connect directly and send messages to peoplec. Ability to post in Groups and create a Groupd. Ability to block users12. What is meant by Brand Management?Answers:a. Managing the marketing staffb. Management of the marketing budgetc. The company executive management teamd. Creating a consistent image for the company13. What traditional marketing technique is YouTube closest to?Answers:a. Print advertisingb. Television advertisingc. Radio advertisingd. Mail advertising14. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?Answers:a. Required by lawb. Search engine rankings will include hits on the blog as part of the overall website hitsc. Requires less effort to maintaind. Cannot be hacked easily15. What is the ultimate goal of a social network marketing plan?Answers:a. To satisfy investors in the companyb. To justify spending in marketingc. To find investors for a companyd. Drive potential customers to the company and give them an action item to perform16. What is “guerilla marketing”?Answers:a. Marketing geared towards animal loversb. Marketing which relies on time and energy rather than a large dollar budgetc. Aggressive sales techniquesd. Marketing using a large scale national budget17. How does YouTube serve a dual purpose in social media marketing?Answers:a. It can be used as a company blog as well as video advertisementsb. It can be used for company pictures and videosc. It can be used to host the company website as well as videosd. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube18. What is a “wiki”?Answers:a. Form of bloggingb. A new social networking sitec. Interconnected and user generated knowledge management systemsd. A tool for posting to social media networks19. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?Answers:a. Ask the watcher to visit the company site at the end of the videob. Make the videos at least 5 minutes longc. Make the videos under 10 secondsd. Have the CEO featured in the advertisement20. What is the general purpose of posting a video blog routinely to YouTube?Answers:a. It allows the company to hard sell its productsb. It allows the company to drive website traffic to its blogc. It can be used to disperse the company contact informationd. It allows followers to create a personal connection with the employees of the company21. What is the overall goal of social media marketing for companies?Answers:a. Generate salesb. Increase company headcountc. Increase their web presenced. Help accelerate product launches22. What is one measure a company can use to validate the usefulness of its video posts on YouTube?Answers:a. The number of followersb. The amount of views of the videoc. The number of videos the company has upd. The sales volume of the company23. How can a company create a forum for dialogue on LinkedIn?Answers:a. Post updates to the company statusb. Use of Groupsc. Change the company profile regularlyd. Post demeaning comments for the competitors’ pages24. How is site traffic useful in evaluating marketing?Answers:a. Overall site traffic can be followed and a general idea of marketing’s impact on it can be determinedb. There is no correlation between site traffic and marketingc. Ads can send receivers to a specific landing page, which can be trackedd. Product sales from the company website can be attributed directly to the marketing campaign25. Why is there no specific definition of what is social media marketing?Answers:a. There is no governing body over social media marketingb. Companies cannot come to one definitionc. The concept is relatively new compared to traditional marketing and is still being definedd. It has not yet been widely accepted26. How do ebooks represent a form of marketing?Answers:a. They are often free, include useful information, and direct the reader onto the company which created the ebook for further informationb. They are not a form of marketingc. They can be placed on free sites where paid advertisements generate incomed. They can be used to defame the competition27. Which of the following is an important aspect of creating blogs and posting content?Answers:a. Using a witty user nameb. Posting at least once a month to the blogc. Social Media Optimizationd. Using humor28. Which of the following would be leveraging both social network and traditional marketing?Answers:a. Handing out print advertisements with a coupon for a storeb. A print advertisement in a magazine which drives people to a website where there is a free trial offerc. Posting an advertisement on a message boardd. Hosting a video ad on YouTube not otherwise seen elsewhere29. How does creating a social network marketing plan differ from a traditional marketing plan?Answers:a. The brand image should be completely different for social marketingb. The staff requirements and skill sets for social marketing are differentc. There is no need for a social marketing plan, but social marketing plan is required for traditional marketingd. Other than the method of delivery, a marketing plan either way will be similar30. What non financial measure of marketing is important to track?Answers:a. CEO performanceb. Number of new hires in marketingc. Number of impressionsd. New customer acquisition31. What style of videos can a company post on YouTube?Answers:a. Video Blogsb. Television Commercialsc. Product Demonstrationsd. All of the above32. How can a company convert posts on Twitter to sales?Answers:a. Write demeaning points about the competitionb. Write posts about personal information of the CEOc. Creating posts which drive followers to their sited. Constantly post updates about how the company needs more sales33. What is a “vlog”?Answers:a. Video Logb. Video Blogc. Log of blog activityd. New technology to aid in blogging34. What are the four P’s of marketing?Answers:a. Product, Price, Place, Promotionb Price, Popularity, People, Placementc. Popularity, Product, Promotion, Peopled. People, Price, Promotion, Placement35. What should a company post on Twitter?Answers:a. New product launchesb. Significant company newsc. Occasional day to day posts of interestd. All of the above36. What would the marketing budget section of a marketing plan consist of?Answers:a. The cost to write the planb. The expected costs for each ad campaign based on the delivery methodc. The overall marketing budget for a yeard. The marketing personnel job descriptions37. What is the method for being linked to other users on LinkedIn?Answers:a. Followersb. Connectionsc. Friendsd. Associates38. How often should a marketing plan be revisited?Answers:a. Never, once written it is completeb. As often as needed in order to revisit the plan of action and revise any new actionsc. At company board meetingsd. During the financial review of the company each month39. What place does Pricing have in marketing?Answers:a. Higher prices guarantee a higher revenue streamb. The company should actively market how much their products costc. Different pricing levels can be tested to see what elicits the best consumer responsed. Marketing based on the pricing level relative to competition is important40. Why is it important to post to a blog regularly?Answers:a. It reduces the cost per blog postb. Keep readers engaged and also gives search engines content to indexc. It gives the social media marketing specialist something to dod. It allows more chances for the company to put down the competition41. What is meant by the concept of “viral” in social media?Answers:a. Social media which is spread to viewers by the consumer, growing in popularityb. It is a method of branding a companyc. Advertising which can easily be emailedd. Marketing advertisements which are not serious42. How can LinkedIn serve the company aside from social network marketing?Answers:a. Job openings can easily be dispersed to qualified candidates on LinkedInb. Company pictures can be posted to the profilec. Negative press about the competition can be easily spreadd. Pricing lists can be posted43. What is a “call to action”?Answers:a. Giving an advertisement’s receiver a specific direction such as ‘visit the site’b. Using telemarketing to reach out to potential customersc. Defaming the competitiond. Creating a new marketing campaign

44. What is the main reason traditional marketing will never completely go away?Answers:a. It is cheaper than social media marketingb. All companies are required by law to use traditional marketing techniquesc. There are better tax write offs for traditional marketingd. It’s proven to work time and again45. What style of blogging would be most effective for building relationships with customers?Answers:a. Using the blog only for press releasesb. Posting resumes of the company officersc. Posting articles about how terrific the company is, and putting down the competitiond. Writing posts about the company and its ups and downs from inside, personalized approach46. How far into the future should a company plan its marketing activities?Answers:a. Up to 1 yearb. 5 yearsc. 1 monthd. Indefinitely47. What can a company do to offset the cost of running a blog?Answers:a. Place ads on the blog which generate pay per click incomeb. Charge users a fee to read the blogc. Only allow past customers to read the blogd. Require a monthly membership to the entire company website48. What methods of social network marketing should a company always use?Answers:a. Blogging onlyb. Twitter, Blogs, Facebookc. YouTubed. Depends on the company, their product, their audience49. What is a contingency plan?Answers:a. A second written plan in case management doesn’t like the original planb. A detailed marketing planc. A set of actions to be taken if the original plan does not perform as anticipatedd. A marketing plan written just for social networking50. How can a company use the same material for both traditional and social network marketing?Answers:a. Posting a luring comment on Twitter to the company siteb. Selling ad space on the company websitec. Utilizing a television ad campaign online as well on their site and sites such as YouTubed. Creating a magazine print ad with the company website

51. What is meant by the “blogosphere”?Answers:a. The act of writing a blogb. Specific niche blog communityc. The interconnected community of blogs via linking to each otherd. Advertising done via blogging52. Which type of marketing would a company blog be considered?Answers:a. Social Network Marketingb. Traditional Marketingc. Bothd. Neither53. What is a method of marketing on Facebook which can reach several users by spending money?Answers:a. Pay money for a better quality Facebook accountb. Pay a third party to make posts to your accountc. Charge a fee for users to be your friendsd. Facebook Pay Per Click placed advertisements54. What can a company do on Facebook apart from their page to create a following?Answers:a. Post more updates than usualb. Post controversial postsc. Use several picturesd. Use Groups, both company originated and posting to other groups55. What do updates to Facebook status resemble most closely?Answers:a. Video blogsb. Posts on Twitterc. A company white paperd. Articles on LinkedIn56. What is another term for “social media”?Answers:a. Media Optimizationb. Consumer Generated Mediac. Advertising Socializationd. Consumer Media Advertising57. What should be the length of an effective blog post?Answers:a. Several pages in lengthb. No more than a few sentencesc. A few sentences mixed with several links to other sites and referencesd. A few paragraphs58. What is meant by “Marketing Creative”?Answers:a. The employees in the marketing departmentb. The content for marketing and its creative aspectc. The methods used to distribute marketing materiald. The branding image of the company59. What is the term used for a person who is receiving updates of another Twitter user’s updates?Answers:a. Userb. Followerc. Connectiond. Friend60. What does the product portion of the 4 P’s of marketing focus on?Answers:a. The product or service being marketed to consumersb. The manufacturing processc. How the price will be set for the productd. How the new product will be promoted61. What is “social media optimization”?Answers:a. Creating content which easily creates publicity via social networksb. Writing clear contentc. Creating short content which is easily indexedd. Hiring people to create content for social networks