24.2.13

Punk-inspired custom motorcycle shop El Solitario
The custom motorcycles are only part of the El Solitario story. These Spaniards are the vanguard of a new European movement that is combining motorcycles, art, clothing and events. They are not ashamed to be educated or sophisticated, nor to be interested in more than the stats of racing or the posturing of faux outlaw bikers. They manufacture and sell products no one makes, and perhaps few thought they needed, like $500 selvedge denim riding overalls. They’re treading a tight rope. They have very little competition, because they’re doing what they set out to do: “something no one else is.”