Information

Pure Water - the world's most valuable resource

Naturally Pure are passionate about Pure Sustainable New Zealand water and how they market it to the world. Everything they do reflects the pride they have in being a New Zealand owned and operated company.

From their choice of recyclable packaging, the renewable source of their waters and their cost effective and customer friendly product range, Naturally Pure's marketing approach is targeted and well managed.

The range of products available allow Naturally Pure to cater for an extensive target market and wide customer base. These include products for corporate branding and fund raising to bulk waters to their exclusive premuim products, with more innovations underway.

Naturally Pure have strict policies and guidelines in place that allow them to access, produce and market an exceptional range of products. Please take time to read through our information by clicking the links on the right of this page.

Why New Zealand Water is Better

WHAT MAKES OUR WATER SO SPECIAL?

New Zealand is one of the few countries in the world that has unpolluted, renewable fresh water resources of outstanding quality. PURE WATERS OF NEW ZEALAND rates amongst some of the purest natural artesian waters in the world – with less than 80 ppm TDS [total dissolved solids] and zero contamination from pollution, resulting from the absence of industry and a very low population base at the location of the water.

Our natural artesian water begins its life as rainfall on the Southern Alps on New Zealands’ South Island. It spends many years naturally ﬁltering its way to our special, very deep, very pure aquifer at Tai Tapu in Canterbury. Testing has indicated the water to be at least 75 years old, further supporting its purity through this long natural ﬁltration process.

THE JOURNEY
Naturally Pure’s water ranks amongst some of the purest natural waters in the world. The water is sourced from a number of geographic areas within both the North and South Islands of New Zealand. The purity of New Zealand water comes about from a combination of the fact that New Zealand is sparsely populated in the mountainous catchment areas where the aquifers originate and the absence of heavy industry along the journey the water takes to the ocean.

The origin of the water is via evaporation from the Southern Ocean in and adjoining the Antarctic, culminating in precipitation over New Zealand’s mountain ranges, with subsequent accumulation through aquifers and surface ﬂows that then discharge into the South Paciﬁc Ocean. This cycle represents a fully renewable resource that can be sustainably harvested with zero environmental impact. It is estimated that 90% of New Zealand water ﬂows directly through to the ocean.