Tag: Strategy

10 Reasons Why Lidl Will Be the Single Most Disruptive Force in US Retail This Decade When I say Lidl will be the single-most disruptive force in US retail in the next decade, there is no caveat. No, I didn’t forget that Amazon.com exits. No, I don’t mean just “Brick & Mortar” retail. I mean […]

Product Restage Hero: The Strategic Questions You Need to Be Asking Working on a product restage isn’t as fun as launching a new product. First of all, the canvas isn’t blank. Secondly, your business partners may be veterans of driving new product trial, but less familiar with how to grow an existing brand. If you […]

Does Your Brand Portfolio Suffer From the “Ship of Theseus” Problem? The Ship of Theseus Problem was first raised by Plutarch and discussed by philosophers throughout the ages. The question refers to the preservation of the fabled Ship of Theseus in Athens. As the story goes, once Theseus slayed the Minotaur and returned to Athens, […]

“Objectivity is Not Neutrality” — Words Market Researchers Should Live By I really wish I could take credit for the phrase, “Objectivity is not neutrality.” Unfortunately, that credit goes to Dr. Thomas L. Haskell, a Professor Emeritus of History at Rice University. I read Dr. Haskell’s book when I was in graduate school. When people […]

How Shopper Insights Managers Break-Down Category Growth One of the biggest differences between consumer insights managers and shopper insights managers is the focus of their roles. In shopper insights — whether you support sales or category management — your focus is growing categories and departments. In contrast, consumer insights managers focus on growing individual brands. […]

Is Your Business Question a Puzzle or a Mystery? Do you find yourself suffering from “analysis paralysis?” Do you have a business question, but are so stuck in the data that it seems impossible to answer? Maybe the problem is that you need to take a step back and try to understand what kind of […]