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Our Latest Podcasts

In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue. Before DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them…

Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (https://www.businessesgrow.com/), is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.…

Your WordPress site is getting a ton of engagement from people all over the world... or is it? While WordPress sites are seeing a decline in engagement while the conversations moved to social media, what's left may be engagement that actually does harm to your site. Commonly referred to as comment spam and trackback spam,…

In this MarTech Interview, we speak to Mike Prasad. Mike has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution. Mike developed the brand for Kogi BBQ (http://kogibbq.com),…

In this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Melinda is a superstar in the industry - recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year. Melinda is responsible for spearheading all aspects of the company’s global marketing and…

In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies an easy-to-understand primer on Virtual Reality and Augmented Reality. Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, Paul's book will help you understand what…

In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO…

Dana Hamerschlag is a Harvard Business grad and leader in the sales technology industry who leads product innovation at sales consulting firm Miller Heiman Group. Dana explains, despite the hype, most organizations aren’t doing much with AI, but rather analytics. Why that is? People haven’t invested in the right data sets to use AI engines…

An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology. Marty Meyer of El Toro drove up from Louisville and joined…

Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built an innovative music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics. Vibenomics provides businesses access to a…