A Good Read For Children’s Cancer Research

November 13, 2017 – Jacksonville-based multimedia company, Panshoo, has teamed up with the V Foundation for Cancer Research to support the nonprofit organization’s dedication to advancements in pediatric cancer research.

Panshoo’s is known for the book, “Farful Foolong From Oolong Panshoo” where the main character, alien, Farful Foolong, saves his planet from Grey Bubble-Goo.

As a result of the partnership, Panshoo introduced a new book, “Yuckity-Uck,” featuring Farful and a new character, Bubbles, who supports “Victory over the Yuckity-Uck” or cancer.

Nick Loren, founder of Panshoo, said after the launch of “Farful Foolong From Oolong Panshoo,” he visited children suffering from pediatric cancer at Wolfson Children’s Hospital.

“After we released the book, we went to Wolfson and saw the joy and excitement in the children’s faces,” he said. “We got them excited about reading and it took them away from the horrible things they and their family were going through.”

Loren said at the hospital visit he was introduced to a patient named Isaiah who later became a character in the book.

“Isaiah has leukemia and he’s a huge fan of the book,” Loren said. “His mother told me the day we visited the hospital he was distracted from the fact that he had to undergo chemotherapy that day.”

Loren added, “We realized there was so much more we could be doing.”

After being put in touch with Susan Braun, CEO of the V Foundation for Cancer Research, Loren decided to partner with the organization. As a result of the partnership, a portion of the proceeds of all products by Panshoo will be donated to the V Foundation.

Braun said more than 15,000 children in the U.S. are diagnosed with cancer every year.

“We feel a true urgency to change the course of cancer for them,” she said. “This partnership will be a wonderful opportunity to bring about a bigger awareness of pediatric cancer research.”

Braun added that Panshoo’s characters bring joy and learning to so many children.

“By connecting with these friends and their generous founder Nick Loren, we will be able fund more pediatric research,” she said. “That research holds the key to earlier diagnoses and better treatments for our young ones. We are happy to partner with Farful Foolong and look forward to his next adventure.”

Loren said he’s looking into coordinating a children’s hospital tour across the U.S. to put the book, “Yuckity-Uck,” into the hands of more children.

“I wanted to write something that kids can understand, but also for friends and family members who are going through this,” he said. “The core of the story is hope and that we have to keep persevering so we can find a cure.”

Loren anticipates the partnership with the V Foundation for Cancer Research will last for a long time.

“I hope it’ll last forever, because we want to create awareness for them as well as what we’re doing and how we’re doing it,” he said. “We want to get into children’s hospitals, so we can be face-to-face with these kids and their families who are going through the toughest time in their lives and uplift their spirits.”

Loren said he hopes readers are inspired after they read “Yuckity-Uck.”

“I hope they get a sense that they can do something and instead of focusing on the problem, they focus on a solution,” he said. “I also hope it plants a seed for kids to become scientists, biologists and doctors to make a difference.”