SAN FRANCISCO, September 30, 2014 /MobilityWire/ — AppDynamics, the application intelligence leader for software-defined businesses, today announced a self-service freemium version of AppDynamics Mobile Real-User Monitoring, its disruptive, next-generation solution for collecting mobile application behavioral analytics and managing the 24/7 performance of mobile applications in real time. And after 15 days free use of the full featured trial product, the mobile crash analytics capabilities remain free forever, with an industry-best data retention plan of 365 days. The company also announced that, after a careful evaluation of the leading application performance management (APM) vendors, Concur, the world’s leading provider of spend management solutions and services, has selected AppDynamics Mobile Real-User Monitoring.

AppDynamics Mobile Real-User Monitoring (RUM) delivers powerful and deep visibility into every business transaction originating from any mobile device and traveling across the most complex, multi-tier backend services and application orchestrations. This unprecedented visibility takes the guesswork out of delivering superior mobile experiences.

For more details about today’s news please read the AppDynamics blog here.

AppDynamics today is making available a self-service, free 15-day trial of the full-featured AppDynamics Mobile Real-User Monitoring Pro. After 15 days, the Pro version converts to the limited-functionality AppDynamics Lite, which includes the powerful mobile crash analytics entirely free, forever. With mobile crash analytics data available for 365 days, mobile-centric enterprises can deliver a more measured, composed, and managed mobile user engagement at very affordable costs.

AppDynamics Mobile Real-User Monitoring includes:

Mobile Business Transaction Correlation. The deep metrics provided by AppDynamics Real-User Monitoring allow mobile developers and IT operations to drill down into individual lines of code across every hop in a business-critical transaction; collaborate to resolve performance issues faster than ever before; and together win customer satisfaction.

Mobile Crash Analytics. Best-in-class AppDynamics crash analytics capabilities allow mobile developers to quickly identify unique and recurring crashes for specific devices, operating systems, or carrier types, and fix them before they do serious damage to their ratings in the app stores. Data retention for 365 days allows mobile developers to “flashback” up to a year to learn from historical trends and patterns.

Mobile Behavioral Analytics. With new mobile analytics capabilities mobile developers can now measure and benchmark business information, such as the average dollar value of a mobile shopping cart or behavioral patterns such as the frequency of customers adding items to the shopping cart, all in real time.

Available as Software-as-a-Service (SaaS) and On-Premise. AppDynamics Mobile Real-User Monitoring is the only mobile application performance monitoring solution offering SaaS or on-premise deployment flexibility. The SaaS and on-premise products have 100 percent feature parity, with no loss in functionality while moving from one to another.

“If you don’t know what your mobile users are doing or know at what point and why your mobile app is crashing, you’re essentially flying blind in this brave new mobile world. Customers have little patience for poor mobile experiences. Not only does it hurt revenue, it also hurts brand perception” said Jyoti Bansal, founder and CEO of AppDynamics. “With such rich mobile app performance management capabilities available in the market today, there is no reason businesses should leave their brand experience to chance. And with mobile crash analytics, you can quickly pinpoint the causes of mobile crashes and get them fixed before your users defect in droves.”

The AppDynamics mobile platform is enjoying rapid traction and adoption within leading organizations in North America and Europe that depend on mobile as a significant contributor to their operations and revenue.

“Concur for Mobile is critically important to our future growth and success, so choosing a solution to manage the real-time experience of our mobile users was a very serious undertaking,” said Kevin Evans, vice president of infrastructure services at Concur, the leading cloud-based T&E platform. “We selected AppDynamics Mobile Real-User Monitoring based on the fact that AppDynamics provides the most powerful, cost-effective, easily implemented and unified application performance management solution from mobile to web. Additionally, it had the richest, most customizable mobile performance management feature set among all the leading APM vendors we evaluated. Specifically, it provides end-to-end visibility into business transactions that are originating from mobile devices anywhere in the world, and traversing across our complex multi-tiered environments and databases.”

“AppDynamics provided unmatched end-to-end visibility across our complex and distributed environment,” said John Turner, development manager at Paddy Power, a leading UK-based online and mobile gambling company that tested the new AppDynamics Mobile Real-User Monitoring product. “In trials, the solution delivered invaluable insight into mobile app performance issues before they affected our customers, which meant we could act immediately to remedy problems before our bettors even knew we had any. The real-user monitoring functionality provides additional insight into customer behavior and experience, making our apps run better. All this vital information will help to shape our digital strategy now and in the future.”

La Poste is a delivery service with more than 10,000 locations in France, as well as an online news service, whose users increasingly rely on mobile to access services.

“We need to understand when and why our mobile apps crash,” said Isabelle Cambreleng, head of customer experience, online sales and communication at La Poste. “And we need to know how our apps perform in general and what the user experience is. AppDynamics Mobile Real-User Monitoring gives our developers the visibility they need to pinpoint and resolve issues, and it gives us insight into how people are using the apps. People count on La Poste to get their letters and packages delivered. We’re counting on AppDynamics to make sure it’s a good experience for them.”

Kochava, the fast-growing mobile attribution analytics and optimization company, is leveraging AppDynamics Mobile Real-User Monitoring to help its clients understand the impact of mobile app performance on their mobile advertising programs.

Charles Manning, CEO at Kochava, said, “Our technology solution is integrated with over 650 publisher and network partners, and our SDK is on more than a billion and a half mobile phones. Offering our customers the visibility that AppDynamics Mobile Real-User Monitoring provides, with its detailed crash reporting and analytics, will give them a clear picture of where their ad dollars are being wasted, and will arm them with the data they need to make the most cost-effective decisions about which mobile advertising outlets should be included in their buys.”

“Mobiquity is about making mobile matter, and transforming our clients’ businesses through innovative mobile engagement. Obviously, that can’t happen unless our solutions perform flawlessly for users,” said Dennis Tilgenkamp, managing director, Europe, at Mobiquity, a provider of mobile apps, strategy, and solutions. “AppDynamics Mobile Real-User Monitoring helps us to QA our solutions in development and monitor them in production. We’re also happy to become an AppDynamics partner, so we can offer our clients this best-in-class performance management solution to give them continuous, real-time visibility into the performance of their mobile assets.”

Pricing & Availability
AppDynamics Mobile Real-User Monitoring is priced at $3,000 per year for every 5,000 monthly active users. The free, professional full-featured 15-day trial version of AppDynamics Mobile Real-User Monitoring is available today. After 15 days, the product converts to a lite version, but trial users continue to receive valuable AppDynamics mobile crash analytics data for free, forever. And best of all, the free mobile crash analytics data, in an industry-best offer, is retained for 365 days, allowing mobile developers to learn from historical trends and patterns.

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About AppDynamics
At AppDynamics, our Application Intelligence Platform helps today’s software-defined businesses proactively monitor, manage and optimize the most complex software environments, all in real time, and all in production. With cloud, on-premise, and hybrid deployment flexibility, AppDynamics works and partners with many of the world’s most innovative companies. Customers include Citrix, Edmunds, Expedia, Fox News, John Deere, OpenTable, Salesforce.com, Sephora, StubHub, and Union Pacific Railroad. AppDynamics’ premier event for today’s software-defined business, AppSphere 2014, takes place November 3-5 in Las Vegas. For more information, visit www.appdynamics.com.