FEMCO Steel Technology expands presence in Europe

One of the world’s fastest growing steel shaft manufacturers, FEMCO Steel Technology (FST) has selected Lamkin International in Farnham Surrey, England, to represent and distribute its increasingly popular FST-branded shafts and the KBS Tour steel shafts, featuring new Moment of Inertia Technology. Lamkin International will distribute these shafts throughout the United Kingdom and Europe.

“Lamkin International has demonstrated the credibility and knowledge of the United Kingdom and European market to successfully promote our unique steel shaft technology,” says Rob Cheng, director of FST.

“In our first year on the European Tour, the KBS Tour steel shafts have made a significant impact among some of the world’s top pro golfers and was even played by members of both Ryder Cup teams. Our primary goal now is to increase awareness for the performance and feel benefits of the KBS Tour shafts among more European consumers. Malcolm Clark at Lamkin International has that experience and capability.”

“I am delighted to be heading up the distribution for a great product in KBS steel shafts,” says Malcolm Clark, owner of Lamkin International. “After more than 30 years of working with the world’s top tournament players, I am very impressed with the consistency of the FST product range in regard to weight, frequency, straightness and finish. All players have commented very favourably on the soft feel of the ball coming off the clubface and the penetrating ball flight, especially into wind.

“One of the greatest golf equipment success stories of the 2008 season, premium KBS steel shafts achieve new levels of performance and feel through innovative MOI analysis and the new design reduces shaft ‘interference‘ during the swing which means greater performance with every shot. The KBS Tour shafts feature a one-of-a-kind design and are engineered for better players. By reducing the mass and radius of each step in equal proportions along the shaft’s centre line, the KBS Tour shaft delivers optimum stability resulting in efficient energy transfer from the player’s hands to the clubhead.

“Previously tour players have had the choice of constant weight or constant frequency coefficient but now the KBS Tour shafts offer the best combination of both,” adds Clark.

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