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Monday, August 27, 2007

Promoting Events

A big part of what I do as a Vermont public relations consultant/publicist is promote events. I guess this was the part of PR I always did. Like, when my middle school chum, Cathy, and I would have Valentine's Days parties for my pets and parents - to publicize it we would work for hours on a newsletter we would create and then "pretend" mail to the various members of my household. Or when another friend, Denise, and myself wanted to have a baby-sitters club (like the books) and I submitted a little article for the town paper and stuck fliers in all the neighbor's mailboxes. Or like how I would always be on the publicity committee for the plays, talent shows, and other such performing events I was in. I would distribute fliers, but would always submit a letter of some sort (aka press release in raw form) to the local newspaper. From then to know, I have also understood the power of the "calendar listings." When I taught the PR classes at Champlain College last year, one of the items I would always reiterate to my students was the importance of sending out timely calendar listings to every place that lists an event calendar.

I just spent most of last week doing just that, for I am in the midst of promoting three events and I might as well use my blog to help promote them as well. Now of course, I have stated many times this blog isn't in existence for client promotion - it is to give PR tips and to help generate PR discussions - especially relevant to public relations in Vermont. However, events are the topic, and these events are worth checking out anyway! Besides, who's steering this tractor??? (vroom vroom)

4th Annual Community Energy FairWhere: Green Mountain Power Facility, 163 Acorn Lane (off exit 16, I-89), Colchester, VTWhen: Saturday, September 8th, 10:00 am – 3:00 pmDetails:Part Festival. Part Science Fair. All Fun. Learn about energy efficiency and alternative energy solutions at Green Mountain Power’s annual Community Energy Fair located at its facility in Colchester. Tour the facility, take the Energy Challenge, meet team members and the mascot of the Vermont Voltage soccer team, listen and dance to tunes by the Steel Rail Bluegrass Band powered by The Solar Bus, experience the Electrical Fire Safety Trailer from the State of Vermont, and taste free concessions from McKenzie Hot Dogs, Green Mountain Coffee Roasters, and locally made fruit smoothies!!The Energy Fair is open and free to the public and more information can be found at www.greenmountainpower.biz.

American Machine - A play co-commissioned with the Flynn Center for Performing ArtsWhere: FlynnSpace, Flynn Center for the Performing Arts, Burlington, VTDates: Tuesday, September 25th – Sunday, October 7th, DailyTimes: September 25th, 26th, 27th, & 28th @ 7:30 pm September 29th @ 2:00 pm & 7:30 pm September 30th @ 2:00 pm October 3rd, 4th, 5th @ 7:30 pm October 6th @ 2:00 pm & 7:30 pm October 7th @ 2:00 pm & 6:30 pmCost: $20 - $29Details: Jim Lantz, writer/producer of last year’s show, The Bus, delivers American Machine - part parable on the American dream, part cautionary tale taken from the headlines, which tells the story of a great factory that once made parts for classic American cars. As a makeshift family of six friends comes together each night to work, they're soon faced with rumors that their employer will be downsizing—or even closing altogether. As they begin working on a new order—making buckets and mops for Wal-Mart—the prospect of being split up looms before them, and their dedication to the once-proud factory is put to the test.More information is available at www.americanmachinetheplay.com. Tickets are available at www.flynntix.org.

I Tango – Argentine Tango Performance, Milonga Party After the ShowWhere: Flynn MainStage, Flynn Center for the Performing Arts, Burlington, VTWhen: Friday, October 12th, 2007, 8:00 pm, Milonga Party @ 10:15 pmCost: $55; $45; $35; discounts for seniors, students and groups of 15+, Milonga Party - $25Details: The Argentine Tango Society brings their distinctive production of I Tango to the Flynn for the first time! Under the esteemed art direction of Alicia Cruzado, fourteen tango dancers from Argentina and the world renowned orchestra, Color Tango, grace the Flynn MainStage Friday, October 12th. I Tango explores the personal relationship each performer has with the sensual and beautiful art form known and loved throughout the world as “tango.”Following the performance will be a Milonga Party at the Flynn with the cast, opportunities to dance on stage, and music by Color Tango.Tickets are available at www.flynntix.org and more information is available at www.ITangoTheShow.com.