Content was King in 2016, Will it Reign in 2017?

In this systematic review of multiple studies surrounding content marketing, you’ll discover the current state of content marketing and where it’s headed in becoming a strategic corporate priority. Today’s buyers want hyper-personalized and engaging content at every touchpoint, and salespeople are expected to effectively share that content where and when those buyers need it. Although this is a shared sentiment in marketing these days, is it really happening and is it working? Seismic has commissioned exclusive research studies throughout 2016 to find the answer. Join Daniel Rodriguez, VP of Marketing at Seismic, to dig into these findings and position your team to build a holistic, sales-centric content strategy for 2017.

Key Takeaways

• Find out the top challenges marketers still face in managing and delivering content

• Learn the role content personalization and automation is playing in increasing content effectiveness

• Discover the top priorities indicated in determining content ROI in 2017 and beyond

Presented by Daniel Rodriguez

VP of Marketing at Seismic

Daniel is the Vice President of Marketing at Seismic, the leading enterprise-grade sales enablement solution, where he develops and executes a marketing strategy focused on generating high quality leads for sales and raising brand awareness. A part of Seismic’s executive team and the company’s first marketing hire, Daniel has seen his marketing team expand from one to 20 in a little less than three years and has been instrumental in Seismic’s 1,200 percent growth during that same timeframe.

Daniel was recently named a “MarTech Maven” thought leader by research and news site MarTech Advisor, has written about his experience in scaling a marketing team and content marketing for Forbes and CMO.com, among other publications, and has spoken at a number of industry conferences focused on marketing and the customer journey.

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