“When consumers are purchasing cosmetics, we’re seeing them go into stores to either make the selection and purchase, or to pick up the products. Discounts are still a driver for this category, but we see a greater desire to have a shopping experience,” said Tom McGee, president and CEO of the International Council of Shopping Centers (ICSC).

A reflection of shopping habits for cosmetics, beauty aids and fragrances:
People shop at 4.6 different types of retailers for beauty related products
40% of Millennials buy beauty related products very often (at least once a week) and 44% buy those products in-store only
40% of people shop in store only or both instore and online
64% of those who shop online from discount department stores pick the product up in stores

Keeping up appearances:
53% of men and 55% of women buy beauty related products at least once a month
53% of men and 61% of women buy beauty related products in-store only
82% of men pick-up beauty related products in-store compared to only 54% of women

The ICSC Cross-Over Consumer survey was conducted online by Opinion Research Corporation on behalf of ICSC from Oct. 9-11, 2017. The survey represents a demographically representative sample of 1,016 US adults 18 years of age and older.