Healthy Beginnings with Addie’s Fine Foods

Who said you can’t have your cake and eat it too? Well, what do people know because they obviously haven’t had a slice of Addie’s sweet potato cheesecake or sweet potato pie. I know you are probably thinking that all desserts are off limits if you’re aiming for a healthier diet in 2013. Well, these tasty treats won’t leave you feeling remorseful because Addie’s desserts are perfect for the health conscience person and aren’t like other conventional desserts. These healthy delights are made with less sugar and have fewer calories without sacrificing good taste. The best part about Addie’s desserts is that the once traditional holiday treats can be enjoyed all year long without the guilt.

Sweet potatoes have been found in the African-American diet since the early colonial days. They are a rich source of essential vitamins and minerals, especially vitamin C and potassium. Sweet potatoes are also rich antioxidants such as beta-carotene that is known to protect against heart disease, type 2 diabetes, high blood pressure, and certain forms of cancer. With the many benefits, sweet potatoes are an obvious choice when it came to making a dessert. “Our desserts rely upon high consistencies of sweet potatoes, which reduce the necessity for added fats and sugar. Very little sugar is added to each serving. We relying mostly on the natural sugars offered by the sweet potato,” says Keith Davis, the CEO of Addie’s Fine Foods.

Addie’s Fine Foods, which is based in Southern California, has been operational since 2008. Davis’ motivation to start the company originated from his mother’s story. Addie Simon began baking pies for family in her home in Greenville, Mississippi several decades ago. She discovered her pie’s extraordinary nutritional advantages when she was diagnosed with stage 4 cancer in 2005. Simon had difficulty eating and digesting sugar so desserts became off limits. During chemo and radiation, she found that her sweet potato pie was the only dessert she could enjoy without feeling the digestive discomfort of her illness and its treatment.

The company’s sweet potato desserts are made with both the orange Beauregard and the purple Okinawa sweet potatoes. The orange sweet potatoes are high in beta-carotene, while purple sweet potatoes are high in antioxidants. Both have proven affects against cancer. “The sweet potato is a substantial source of dietary fiber which helps lower blood sugar by slowing the rate at which food is converted into glucose and absorbed into the bloodstream. We feel that our sweet potato pie is a true blessing in providing my mother with a healthy dessert alternative, rich in cancer fighting nutrients like vitamin A, vitamin C, and beta-carotene,” says Davis. Simon’s cancer is now in remission.

Addie’s Sweet Potato Pie was featured at the 2009 Food Fete media event in New York City where it was praised by Socially Superlative Magazine as one of the top five favorites at the show. The delicious pie also received rave reviews by editors from Martha Stewart Living, O The Oprah Magazine, AOL Food, Self, Health.com, Parents Magazine, and Men’s Fitness. “Our desserts have natural nutritional value blended with subtle sweetness. Forget the guilt. Our goal is to make our desserts a year-round healthy pleasure,” says Davis.

Dessert lovers won’t feel guilty about indulging into these healthier choices because they have the right amount of sweetness without breaking your calorie bank and can be enjoyed anytime of the day. “At Addie’s Fine Foods, sometimes we eat dessert first.”

Addie’s currently has two desserts available, sweet potato pies and cheesecakes. In the near future, Addie’s Fine Foods’ desserts will be sold in Costco, on the menus of some of the nation’s fast food chains looking to offer healthier alternatives that taste good, at schools focused on leading the way for the Healthy and Hungry Free Kids Act and to businesses investing in the health and nutrition of their employees, like the MGM Resorts International, who is a current customer of Addie’s Fine Foods. The desserts are sold on its website, www.thesweetpotatoproject.com and at select college campuses, specialty retailers and restaurants.

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