This Week in Tennis Business with Justin Cohen

Jul. 10 |
By Justin Cohen @JustinCohen44
Wimbledon television ratings a hit
Andy Murray’s historic Wimbledon title this past Sunday was a ratings success. BBC figures show that viewership got as high as 17.3 million, which amounted to a 79.6 percent share of...

Jul. 4 |
By Justin Cohen @JustinCohen44
Wimbledon TV Ratings
According to the Nielsen Company, through its first six days of broadcast on ESPN and ESPN2, the audience averaged 598,000 viewers, down from 640,000 viewers during the same period in 2012. However,...

Jun. 26 |
By Justin Cohen @JustinCohen44
USTA Serves grants 58 high school students with $395k in scholarships
USTA Serves, the National Charitable Foundation of the United States Tennis Association (USTA), announced that it will grant 58 high school students...

May. 29 |
By Justin Cohen @Justin Cohen44
Novak Djokovic, Rod Laver and Rafeal Nadal
Rod Laver to be honored with Eugene L. Scott Award
Rod Laver, the only person in history to have ever achieved two Grand Slams and undoubtedly one of the greatest legends of...

May. 15 |
By Justin Cohen @JustinCohen44
Andre Agassi returns to Nike
Agassi leaves adidas, returns to Nike after 8 years
Tennis Hall of Famer Andre Agassi left Nike eight years ago to become sponsored by adidas, only to return to the “Swoosh” this past Monday....

May. 8 |
By Justin Cohen @JustinCohen44
United States Tennis Association to replace parkland in Flushing Meadows Corona Park
According to a press release, the United States Tennis Association announced on Tuesday, May 7 that it has reached an agreement to return...

Apr. 3 |
By Justin Cohen @JustinCohen44
Novak Djokovic
The Times reporting a November launch for International Premier Tennis League (IPTL)
According to an article written by Matt Cutler on SportsBusiness.com, tennis is set to become the latest sport to attempt...

Mar. 27 |
By Justin Cohen @JustinCohen44
SportsBusiness Journal Report: USTA eyes higher US Open rights fees
According to an article written by Daniel Kaplan in the Sports Business Journal, The United States Tennis Association is in early talks to renew its broadcast...