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TORONTO, Feb. 27, 2012 /CNW/ - Today's federal government announcement of funding for a nation-wide
multi-year Healthy Eating Awareness and Education Initiative is an
excellent step in supporting the health and wellness of all Canadians,
says Retail Council of Canada (RCC).

"We are pleased with the announcement today by Minister of Health Leona
Aglukkaq," said Dave Wilkes, Senior Vice President of RCC's grocery
division. "It is a vision shared by Canada's grocery retailers and we
congratulate the government on this forward-looking initiative."

Wilkes noted that RCC's grocery retailers have already embarked on an
ambitious agenda to do the right thing for customers and to support
healthy lifestyle decisions.

"Canada's retail grocers share the government's commitment to promote
healthy eating and educate Canadians on what they can do to decrease
their risk of obesity, high blood pressure, and other nutrition-related
chronic diseases," said Wilkes.Wilkes noted that RCC grocery members
share the philosophy, inherent in this approach, that the key to
achieving a healthy lifestyle is providing all Canadians with
information that helps each individual make the right choices for his
or her lifestyle.

"Turning the corner towards healthier foods and better food choices will
involve government, grocers, health organizations and food suppliers
and manufacturers all working together," said Wilkes, adding that RCC
members look forward to supporting this initiative.

"We are very encouraged by this announcement and embrace a partnership
with the federal government to build a healthier future for all
Canadians."