Mix and match: Vanilla flavor combination

Nov 2017

The flavor vanilla has been used in food and beverages products for a long time. Over the past year, the number of global new product launches tracked with vanilla flavor has increased by 46 percent. Ice-cream, Sweet biscuits/cookies and Sports powders are the top 3 sub-categories in which a vanilla flavor has been applied. Except for the classic flavor blend with chocolate, strawberry and caramel, vanilla has been combined with more new flavors in new product launches to satisfy consumers’ demand for novelty.

Zonnatura Pit Et Noten Reep Pecan Vanille: Pome And Nut Bar With Pecan And Vanilla (Netherlands). Three individually wrapped pome and nut bars with pecan and vanilla, in a carton box. Made only with the best ingredients from nature. A lovely bar full of seeds, nuts and seeds from organic farming. The bar contains only pure ingredients and is only sweetened with only 4 g of honey. The ingredients are naturally high in fiber and unsaturated fatty acids. Also this bar contains a lot of protein. A surprisingly tasty snack that fits into a healthy diet. Certified organic.4g of honey per bar.

Contributing to a circular economy and waste reduction is both a challenge and an opportunity for food and beverage businesses. From startups to multinationals, environment positioning is paramount. This can be achieved by reducing resource input, waste and emissions, adopting sustainable practices and also through impact compensation programs. How to preserve the value of resources with as little impact on the environment as possible while capitalizing on disruptions within the industry is the key to a sustainable yet profitable business.

Hotter flavors are on the rise. New food and beverage products featuring spicy flavors increased with a CAGR of 14.2 percent (Global, 2013-2017). However, simply adding peppers to a product is not enough, as consumers are seeking intense experiences with flavor combinations that challenge the norm and offer them more refined palates in terms of spiciness. Creativity is key to keeping consumers engaged in NPD with hotter flavors.