TOC 2013 Schedule

Below are the confirmed and scheduled talks for Tools of Change for Publishing Conference in New York City 2013 (schedule subject to change).

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This one-day conference-within-a-conference from the thought leaders at Tools of Change and Publishers Weekly is designed specifically for professional authors, content creators, agents, and independent author service providers who want to move beyond "Social Media 101" to a more robust dialogue about the opportunities in today's rapidly shifting landscape.

9:00am-10:30am (1h 30m)
Workshop

Creating Powerful Metadata

Renee Register (DataCurate)

Based on concepts from the facilitator's recent publication, The Metadata Handbook, this workshop provides introductory metadata training through hands-on metadata creation and review.
www.themetadatahandbook.com

11:00am-12:30pm (1h 30m)
Workshop

UPFRONT XHTML: For Workflow, Not Just the Web

Dave Cramer (Hachette Book Group)
et al

HTML 5 is the lingua franca for EPUB 3, modern browsers, and apps-—and XML gives it the rigor and power needed for your whole workflow, not just the end of it. In this session, Bill Kasdorf will show how XHTML is being used to create a foundational model for publishers that provides the structure and semantics demanded by repositories, rendering, and repurposing while providing HTML-based agility.

1:30pm-3:00pm (1h 30m)
Workshop

The Challenges of Distributing Digital Content to Multiple Sales Channels

Karen Tripp (O'Reilly Media)

Karen Tripp, Digital Distribution Manager at O'Reilly Media, discusses the challenges of distributing ebooks to various retail channels such as Amazon and iBooks. File and metadata preparation will be discussed, as well as file delivery and strategies for effectively delivering content.

3:30pm-5:00pm (1h 30m)
Workshop

Born Accessible: An up-to-the minute update on the tools, standards, techniques and developments that support 'Inclusive Publishing' practices

Betsy Beaumon (Benetech)
et al

A tour of evolving technologies, including mobile devices and e-readers, that provide reading experiences for people with disabilities and others. New reading systems, publishing tools and practices, EPUB 3, smart graphics, best practices, the Content Model for accessible images, and new retail models. Insights into content accessibility from publishers, retailers, researchers, builders and users.

9:00am-10:30am (1h 30m)
Workshop

Books at the Block Party: The Economics and Outcomes of a Local Literary Economy

Stephanie Anderson (Darien Library)
et al

Anyone can tell an author/bookseller/publisher or library to be "engaged with the community." But how and why? What are the metrics/case studies that back up this feel-good but time consuming approach? In this session we'll hear great stories of local literary engagement from the authors, companies and organizations that practice it and believe books are a vital part of a region's ecosystem.

11:00am-12:30pm (1h 30m)
Workshop

Service Changes Everything

Søren Peter Sørensen (Systime)

Publishing is increasingly about establishing and maintaining processes, not about producing once and for all finished and final products. This is especially the case in digital publishing, when publishing dynamic online books and selling them as licensing-services. In this session the audience will learn about some open platforms that are useful to service oriented operations.

1:30pm-3:00pm (1h 30m)
Workshop

What Are Altmetrics And What Can They Do For Me?

Todd Carpenter (NISO - National Information Standards Organization)

Alternative metrics, or altmetrics, are being rapidly applied in a variety of contexts for the STEM community. They are providing a number of new assessment tools for the research community. However, their application isn’t just for academic publishers. During this session, we will explore what alt metrics are, how they are derived, and and how they are applied.

3:30pm-5:00pm (1h 30m)
Workshop

Get Better at Git: Applying Version Control to Publishing

Tim Berglund (DataStax)
et al

A thorough introduction to the day-to-day Git commands and concepts, with just enough exploration of the internals and how they can be applied specifically to publishing - to make Git come together for you.

9:00am-10:30am (1h 30m)
Workshop

Mastering Kindle Fixed Layout eBooks

Joshua Tallent (eBook Architects, now Firebrand Technologies)

The new Kindle Fire HD tablets and the exciting advancements in fixed layout capabilities available in KF8 have expanded the digital options for publishers with complex book designs. This workshop will cover the process of creating all of the different kinds of enhanced fixed layout files in the KF8 system, including children's, comics, and non-fiction.

11:00am-12:30pm (1h 30m)
Workshop

CSS3 (and HTML!) for Publishers

Nellie McKesson (O'Reilly Media, Inc.)

CSS3’s new Paged Media spec provides us with a set of tools to craft all book formats--including print--from the same HTML source, establishing a fresh, flexible, and attainable route to single-source publishing. I'll share technical details, workflow suggestions, and prerequisites for implementing an HTML/CSS book-making toolchain in your organization.

Using open web standards and jQuery Mobile, we will learn techniques for creating a touch friendly, responsive digital experience. We will also explore responsive tactics, HTML5 video, CSS3 animations, and touch events to create an interactive eBook fit for any tablet on the market.

As the digital publishing landscape stands at the precipice of change, authors are in a unique position to create not just “eBooks” or “screen-based books”, but holistic and integrated “digital reading experiences”. Attendees will learn first-hand how to apply UX design strategies to the creation of “digital reading experiences.”

9:00am-10:30am (1h 30m)
Workshop

Book Sprints: Zero To Book In 5 Days

Fabienne Riener (Sourcefabric o.p.s)
et al

This workshop explores the concept of Book Sprints, a collaborative process of conceiving, writing and publishing a book in 3-5 days.

11:00am-12:30pm (1h 30m)
Workshop

How Libraries Use Publisher Metadata

Steven Shadle (University of Washington Libraries)

Studies have repeatedly shown that including publisher metadata in systems used by libraries (including library catalogs, link resolvers and search engines) increases usage. Find out how libraries provide access to electronic content through your metadata and what you can do to improve that access.

1:30pm-3:00pm (1h 30m)
Workshop

Achieving Beautiful Typography in eBooks

Amanda Gomm (Digital Bindery)

We know how to typeset print books, and by now, we know how to crank out EPUBs. It's time to create some typographical standards for the eBooks we publish. Join publication designer and EPUB expert Anne-Marie Concepcion as she lays out how we can get the twains to meet.

3:30pm-5:00pm (1h 30m)
Workshop

Mashups, Models, and Monetization: Making your indexes go all the way

Pilar Wyman (Wyman Indexing)

Pilar Wyman, President of the American Society for Indexing (ASI), demonstrates model mashed-up indexes which link both back into text and beyond, providing increased opportunities for discoverability and monetization for eBooks and other eContent.

8:00am-9:00am (1h)

Break: Coffee

10:30am-11:00am (30m)

Break: Morning Break

3:00pm-3:30pm (30m)

Break: Afternoon Break

6:00pm-7:30pm (1h 30m)
Event

TOC Drinkup at the Liberty Theater

We're kicking off TOC with drinks Tuesday evening at the historic Liberty Theater (234 West 42nd Street), just a short walk from the Marriott Marquis.
Hosted by O’Reilly Media