Schwimmer’s Nots
Texting while driving, most TV ‘news,’ not thanking someone when they hold the door for you, tipping less than 15 percent, people on airplanes who glare at you when your baby cries

You’re not going to find David Schwimmer blowing up the Twittersphere, checking in on Facebook or Instagramming every adorable pic of his daughter Cleo.

“I’m not big into social media,” he says. “I don’t know how people do it. Between acting projects, directing projects, family, friends… I just don’t have the time.”

It’s time, though, that’s on Schwimmer’s side. Lookingglass Theatre Company, a group that Schwimmer and David Catlin founded fresh out of Northwestern University, marks its 25th anniversary this season.

“I’m proud and kind of amazed that, through thick and thin, we’ve managed to stay alive in a very competitive and not often lucrative profession,” says the 46-year-old. “To look back on 25 years is pretty amazing.”

From its inception, Lookingglass has produced visual, physical work, and Schwimmer has played a part, as either actor or director, in about a dozen of the company’s shows. This season he returns to direct Big Lake Big City, a modern noir opening June 19. Set in Chicago, it’s a whodunit, love story and comedy rolled into one.

“The delivery system is incredibly funny and absurd,” says Schwimmer. “The fact is that it also has a lot of great philosophy and themes to chew on. It feels like it gives you permission to think because you’re laughing so much, but it’s also a great love story.”

It sounds like another Schwimmer project poised to withstand the test of time.