...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

28.9.12

[News] Kim Tae-hee promotes Italian food in Jongno.

Franchise Italian restaurant Black’smith held a fan meet with Hallyu actress Kim Tae-hee as the star attraction at its Jongno 2-ga branch in central Seoul on Sept. 27.

The autograph signing event took place at 3 p.m. and fans were admitted into the restaurant on a first-come, first-served basis.
Through the event, the restaurant hoped to promote its offering during the Chuseok holiday, or Korean harvest festival, especially targeting families, urging them to treat their exhausted mothers during the hectic season.

The outlet in the city was picked to host the event as it’s one of the most highly-rated restaurants among customers.
“We just want to say thank you to our patrons and decided to treat them with Kim Tae-hee’s presence,” said a spokesperson for the restaurant brand.