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Natalia Lafourcade poses backstage with her awards for Best Alternative Song, Best Alternative Music Album, Record of the Year and Song of the Year for “Hasta La Raiz” at the 2015 Latin Grammy Awards in Las Vegas, Nevada, November 19, 2015.

Natalia Lafourcade was the big winner Thursday at the Latin Grammy Awards, well in four of its five nominations for her album “Hasta la Raiz.” But the Mexican singer-songwriter losing out on the top prize, album of the year, to Dominican bachata artist Juan Luis Guerra for “Todo es su Hora.”

Lafourcade still claiming two of the night’s most prestigious awards, song of the year and record of the year for the title track of “Hasta la Raiz.”

“My friend, how wonderful that we put together this disc” Lafourcade said her friend and collaborator Leonel Garcia, with whom she shared three nominations as cowriters of the album title track.

The biggest night in Latin music offered in Spanish and English and featured a mix of rhythms, from alternative to mariachi.

The Latin Grammy Awards on Univision directly from the MGM Grand Garden Arena in Las Vegas. For the first time, also reach the ending image viewers in China. Actresses Jacqueline Bracamontes and Roselyn Sanchez hosted the three-hour ceremony.

Lafourcade and Guerra have started every two awards for the show. Her “Hasta la Raiz” claims prices for alternative album and song in the pre-telecast ceremony which presented most of the awards. His “Todo es su Hora” won for contemporary tropical album and its track “Tus Besos” was voted the best tropical song.

a blue suit and backed by a string section, the Latin Grammys’ Person of the Year Roberto Carlos enchanted with a medley of his classic, including “Yo Te Amo” and “propuesta.”

“Thanks to everyone for the love,” he said.

Rita Moreno keeps the audience when she busted some reggaeton dance moves, belying her 84 years.

Things are also political, with rockers Mana and Los Tigres del Norte, who encouraged fellow Hispanics to get out the vote.

“This is how we can use our strength,” says Mana singer Fher as the group accepted their award for pop / rock album. “We need our right to vote, and vote for the ones to exert more quality (of life) will give Latinos to candidates. Use your power, Latinos!”

Los Tigres del Norte has continued to hoist a banner at the end of their performance that read, “Latinos united, do not vote for the racists.”

Jordan Strauss / Invision / APJennifer Lawrence recently filmed her first sex scene, which happens for “Passengers,” with Chris Pratt, and she had drunk to do so.

In an interview with The Hollywood Reporter as part of the annual actress roundtable, Lawrence found that his not doing anything on the screen, even a real discount squirrel for said no “Winter’s leg.” She said filming her first sex scene was however

To prepare for the scene, Lawrence said to be drunk “bizarre.” -. Heavy

She also has her most embarrassing moments on Wednesday night episode of “The Tonight Show.” See below:

Cleveland, Ohio – Cleveland Browns ’30 -9 defeat to prolong the Pittsburgh Steelers season-Longa losing streak to five games. It also includes their record to a paltry 8/2, tied for the worst record in the NFL. According to the latest ranking NFL Draft, the Browns is in session for the first general pick.Â driver

The only two wins came against Tennessee and Baltimore – two of the other four teams with which many victories – and Now the Browns head in a loslootjie week wondering how they will approach the last six games of a disappointing regular season.Â

During Oura Browns points on Monday morning, Dan LABBE, Michael Reghi, Bud Shaw and I discuss whether the Browns are the worst team in the NFL. If not, which team is worse?

France observed the first of three days of national mourning, the police said they were searching for a suspect they believe may be involved in the coordinated attacks that left many dead in Paris on Friday.

The attack targeted least six locations in Paris, including the national stadium, a crowded concert hall and several restaurants.

On Saturday, investigators said they believe three well-organized teams assailants carried out attacks with automatic weapons and explosives. The Islamic State in a statement claiming responsibility for the attack, and the French President, Francois Hollande, the attacks

Here’s what we know now “an act of war.”

? ??? There’s a manhunt underway for newly identified suspect. Police named the suspect as 26-year-old Salah Abdeslam. In a tweet, police said Salah was a “dangerous individual.” Salah, police said, was born in Brussels, but holds French nationality.

???? Police questioned and released the fugitive suspect a few hours after the attacks, French officials have said the Associated Press.

???? France is intensifying its campaign against air targets Islamic state in Syria. 10 French warplanes drop 20 bombs on ISIS facilities in Syria, including a command and recruitment center and training camp.

The French Defense Ministry said the targets of the strike is to achieve.

???? The death toll remained at 129. Earlier we reported that it climbed to 132, because a Paris hospital said three people deceased. Those people have died on Saturday, the BBC reports, and has already been counted in the total.

???? Seven of the attackers on Friday night, police say. Reuters and the AP reported that Paris prosecutor said two of the attackers were identified using fingerprints. The authorities have previously identified as a striker Ismael Mostefai.

???? Authorities in Belgium arrested seven people in connection with the attacks.

Perhaps a testament to the fear in Paris, found there was no real threat and the crowd eventually returned to the squares.

???? Police found that they believe is a wegkom engine used by at least one of the attackers Paris. NPR’s Soraya Sarhaddi Nelson says it attacked in the description of the car used by the gunmen Le Carillon bar and Petit Le Cambodge restaurant in Paris

Soraya reports at the scene.

Three Kalashnikovs was reportedly found in the car.

Residents tell NPR that the police off on Rue Edouard Vaillant after 10:00 and then the narrow street late last night until 5:00 Sunday.

resident Abdelhak Esshib that his seven-year-old daughter Aisha on his way hurriedly past the crime scene home market, says he is convinced that the armed men could not come from their family-friendly environment, but it is probably the reason why they prefer to leave the car there, because it’s not a place police will look for terrorism suspects.

“It’s a very safe place,” he said. “I often take my daughter to the community pool on this street.”

???? This morning, NPR’s Dina Temple-Raston reported that the police are looking for an eighth attacker who may have been the car.

???? Dina has told us that the police suspect Saturday a link to the Islamic state – even for the organization claimed responsibility -. As a result of phone calls or texts gunmen during the attack, which called ISIS exchange

??? ? Did the police one of the attackers dead as 29-year-old Ismael Mostefai identified.

Mostefai French officials say was a French citizen from the city of Chartres and was flagged for links to Islamic radicalism.

NPR’s Dina Temple-Raston reported that Mostefai is “to be seen as a risk, but never linked to a plot.”

???? Police in Belgium arrested seven people in connection with the attacks Paris, the public broadcaster RTBF in Belgium reports. Reuters adds that the Belgian Minister of Justice, Koen Geens said the arrests were related to a vehicle with Belgian number plates. Witnesses, reports Reuters, saying that a car with Belgian plates spotted near the Bataclan concert.

???? The authorities have a Syrian passport next to a dead suicide attack on France national stadium. Joanna Kakissis reported that authorities say anyone with that passport registered as an asylum seeker on the Greek island of Leros and in Presevo, Serbia, last month.

The authorities always try to determine whether the passport is genuine and whether it belongs to the bomber. “It’s easy to buy fake Syrian passports in Turkey,” says Joanna.

???? Meanwhile, Jean-Claude Juncker, the president of the European Commission, said that Europe must continue to resettle refugees.

“The person responsible for the attacks in Paris can not be on par with the actual refugees, asylum seekers,” he said.

???? Nearly a hundred victims are in critical condition.

???? Twenty to 30 of the victims has not yet been identified. French Prime Minister Manuel Valls told reporters that they will be identified in the coming hours.

? ??? President Obama and Russian President Vladimir Putin on the sidelines of the G20 summit in Antalya.

With reference to the White House official, the press pool reports from the two spoke for 35 minutes about how to “solve the conflict in Syria, an imperative is becoming more urgent by the terrible terrorist attacks in Paris”

The POOLER have:

“Specifically, President Obama and President Putin agreed on the need for a Syrian-led and Syrian owned political transition, which would be continued by the UN mediation. negotiations between the Syrian opposition and the regime as well as a ceasefire. If diplomacy continued, President Obama welcomed efforts to confront by all nations of the terrorist group Isil and noted the importance of the military efforts of Russia in Syria focus on the group. “

???? French Interior Minister Bernard Cazeneuve asked for an urgent meeting of the European Union authorities.

In a statement, Cazeneuve said the EU has to move from the priorities since the Charlie Hebdo attack in January, including better firearms control, sharing intelligence and border control.

During a press conference, Cazeneuve has to restore border controls within the European Union.

???? The AFP reported that after a long meeting with French President Francois Hollande, former president Nicolas Sarkozy will be a delay of UN climate negotiations scheduled to take place demanding in Paris

The AFP. “The French government has said the conference, which began on November 30, will take place as scheduled, but one of the party sources said.” Continue this would mean taking risks incredible ”

???? After the meeting, Sarkozy also addressed reports that one of the attackers may have been a Syrian refugees. By The New York Times

“Europe must regruk and determines the terms of a new immigrasiebeleid,” he said … “Of course, there is no link, but the concern our needs. have to check together in the wave of migration following the Syrian situation. “

” The former president also asked for tough measures against those who once looked up terrorist propaganda online.

” refers to systems in place to protect the national security of France, he said: “It seems to me that we learn from his mistakes should establish and measures on anyone who fit consult jihadistiese websites, all of which execution jihad.”

A ???? French media report that an additional 3000 troops in the country by Tuesday will be deployed.

This week Starbucks red cup controversy should become a future MBA case study about how things can get into the subconscious of consumers. Without spending a dime on advertising, PR or even lifting a cup, Starbucks has made his mark in the conversation of nearly every American.

Facebook, Twitter, presidential candidates, celebrities, artists, even the passive couch potatoes all right to have an opinion – good or bad – why Starbucks was or was not the Grinch who stole Christmas. If you believe Google, it is now 9200000 news about the “Starbucks red cup controversy.” This is a lot of free publicity.

All publicity is not always good publicity, but in this case – even with this threatened boycott – it’s a pure PR coup for Starbucks. It is the lightning in a bottle.

Trump: Maybe we should boycott Starbucks

He’s at a rally in Illinois, Republican presidential candidate Donald Trump weighs in on the controversy Starbucks and red cups of coffee

.

She crisis communication team can be in turmoil trying to manage “the story” and their finance team can determine how it will impact quarterly profit, but as Demi Lovato so eloquently Tweeted, “Why do we care about this lot a cup …. ?? “

This Starbucks red cup controversy is not over Christmas or publicity. It is about tapping into a memory that we all crave. Whether you are Christian, Muslim, Buddhist or agnostic, we all live on memories. This is why we document our children’s lives and write stories. We want to remember what we did yesterday. It is at the root of a successful brand connection.

In our small office, trying to remember what our team looks like last year, Starbucks Christmas cup.

Does the “Merry Christmas” on it? Does the snowflakes? Was there a snowman? Because everyone associates with Christmas snow.

No one remembers.

But in a month or a year from now, will remind everyone in our office that Starbucks conversation – and it is the beauty of this divine line PR coup.

In the world of PR, I say to potential customers is always a PR machine behind the biggest publicity campaigns that get into our subconscious. But in this situation, I seriously doubt Starbucks has to take the vision, conviction and courage on Christmas. I suspect no one in corporate saw coming. I doubt the red cup controversy was born in a PR room.

What Starbucks must now does the world on fire on a red cup?

Absolutely nothing.

Just sit back and watch the rest of America debate and discussion about why we love or hate this new red head. And just when the debate on that next week will be, I would bet Starbucks management will be smart enough to create a new holiday-themed cup not argue. And not because Starbucks will spawn one who believes in Christ.

It will make a new holiday coffee cup because people walk Starbucks is smart. She knows the importance of relevant and to remain in the conversation. But unfortunately for Starbucks, lightning rarely strike twice in the same place. The next red head showdown will be a little PR genius to us twice fooled.

Comments by Mark Macías, head of PR Macías, a global public relations firm that media and branding campaigns have run for politics, technology start-ups, financial corporations, non-profits and businesses. He is also the author of the book, “Beat the Press:. Your Guide to the management of the Media” Follow him on Twittermarkmacias.