The bird repeller ribbon flashes as it moves with the wind. Reflecting sunlight, or any light, it produces constantly changing colors and patterns. This brilliant, flashing ripple effect is picked up by the bird pests as an unsettling danger signal. Whether seen as a predator or a rival for food or space, birds will not ignore this potential menace. It's properties keep unwanted bird pests away in several ways.

Pest birds are also deterred by the metallic noise the material gives off when caught by the slightest breeze.