Glen
Allen, Virginia - March 14, 2013 -- Industry analyst firm
NanoMarkets
today announced the release of its report titled "OLED Lighting
Market Forecast 2013." In its latest report, NanoMarkets has
significantly lowered its previously released estimates on the future
prospects for OLED lighting panels and luminaires. And while the firm
estimates that the OLED lighting products business can still surpass
$2 billion (USD) in revenues by the year 2020, a number of market and
technical factors will need to be overcome for this market
opportunity to fully emerge. Additional details about the report are
available at:
http://nanomarkets.net/market_reports/report/oled_lighting_market_forecast_2013.

From
the Report:

Most
of the industry's observers and participants have been targeting the
year 2016 as the year that OLED lighting was to really take off.
Unfortunately though, in the past year the market showed no
discernible technical advancements and from the manufacturing
standpoint, there has been insufficient progress on bringing yields
up and costs down to support OLED lighting's entry into general
illumination applications like office lighting. Production facilities
remain insufficient and the economies within both Europe and Japan
are severely dampening market prospects. Last but not least, the
industry lacks a true market "champion" that will lead the
business forward.

NanoMarkets
sees one of three possible scenarios for the OELD lighting business.

Scenario
1: One or two "champion" firms will emerge (perhaps
with government support), make substantial performance and process
improvements, and sufficiently expand production capacity to bring
costs down to a level that with finally enable penetration of general
illumination markets. NanoMarkets believes that right now LG is THE
firm to drive the market but also notes that China's influence on the
OLED lighting business has yet to be felt.

Scenario
2: If no champion emerges, costs stay high, and performance lags
the competition then OLED lighting will be relegated to specialty,
niche-only luxury lighting with a market value unlikely exceeding
$500 million in revenues before the end of the decade. This will
certainly lead to a large exodus from the business.

Scenario
3: Industry fails to attain any reasonable targets - cost or
otherwise - and thus relegating the technology to the dustbin of
abandoned "revolutionary" technologies. While NanoMarkets
does not currently hold this position as the most likely, the
industry's failure to do more than offer future promises makes it a
more sobering reality than anyone would have likely considered as
recently as last year.

About
the report:

Within
its new report, NanoMarkets examines three possible scenarios for the
OLED lighting business. It also assesses the product development and
marketing strategies of the major players in the sector, including
Philips, Osram, LG, Mitsubishi/Pioneer, PIOL, Novaled, Lumiotec,
Kaneka, Visionox, Acuity Brands, LEDON OLED/Tridonic, First-o-Lite,
WAC Lighting, GE, Samsung, Moser-Baer, and others.

NanoMarkets
tracks and analyzes emerging market opportunities in solid-state
lighting, energy, electronics and other markets created by
developments in advanced materials. The firm is a recognized leader
in industry analysis and forecasts of this kind and has been covering
the OLED and OLED materials space for more than six years.