Outdoor retailer Camping World Inc. today (May 22) announced the company will be a presenting sponsor of Travel Channel’s new original series “Rock My RV with Bret Michaels.” The new original series is set to premiere on May 26 at 9 p.m. ET/PT.

According to a press release, Camping World will be integrated into four episodes and is also the exclusive sponsor of the “Rock My RV with Bret Michaels: Epic RV Giveaway Contest.” The grand prize in the contest is an RV custom built and designed by Michaels and his team. Camping World provided the grand prize RV for the contest, which runs June 3-15.

“We are excited to be working with the Travel Channel to bring additional exposure to the RV lifestyle,” said Marcus Lemonis, chairman and CEO of Camping World. “This new and unique series provides an opportunity to reach out to a new audience of customers who we know are active travelers today and showcase some of our products and services.”

The integrated episodes will feature the Camping World retail accessory store and collision center along with installations of various products from top vendors such as Dometic Corp., Select Comfort, Winegard Co. and Atwood Mobile Products LLC.