5 Ways to Expand Your Digital Brand Strategy

In business, you learn that your brand is what sets you apart from your competition. However, today, it’s more than choosing colors, taglines, and building ad campaigns. The digital world has transformed how we brand our businesses and how we go about growing its visibility.

Digital branding is now at the forefront of business marketing strategies today, and for good reason. Most of the consumers today are using the web to find and interact with companies.

In other words, if you don’t have a presence on the web, then you’re going to miss out on a lot of business. On that note, let’s take a look at some of the ways you can create and expand your digital brand strategy.

1. Become an Authority in Your Industry

This makes it to number one because it should be one of the top goals your business has. You’ll find that the most popular and successful brands have strong authority in their field.

When you want a quality computer – you go to Apple. And if you want to watch entertaining or even educational video content, you go to YouTube.

The good news is that it’s fairly easy to establish yourself as an authority. You can do this with your own YouTube channel, business blog, or both. The more types of content you produce with quality, engaging, and insightful content, the better.

Imagery works very well, which is why it’s recommended that you create videos and use them for video marketing to help get traffic to your site. However, for your blog posts, you should include photos, charts, and anything else that’s relevant to the content.

2. Create Courses On Udemy

Udemy is quickly growing in popularity as the go-to place to find courses on just about everything. It’s an online platform for professionals to teach others. For instance, if you’re an advertising agency, you can teach folks how to create campaigns like the pros.

It’s a great way to establish authority and to increase your revenue. This will allow you to cater to the DIY market, as well as the business owners who don’t have the time or will to do it on their own.

Your courses will capitalize on the folks who will turn down your services, thinking they can do what you do on their own. At the same time, it’ll help build respect for you as a professional. And they may one day decide to hire your brand to do things for them.

3. Promote Your Band On Facebook and Twitter

As you’d imagine, being seen and getting heard is also a lot harder because everyone’s using the web to reach out to their target audiences. So to help rise above it all, you can promote your social media content with ads.

Twitter and Facebook are excellent platforms for advertising not just your products and services, but your content as well. Facebook has a feature that enables you to boost your posts so that you can get them in front of the right groups of users.

This is especially important now that Facebook changed its algorithm to make it harder for branded content to be seen. So in a sense, you need ads.

The other way you can use these ads is to promote your sales, product launches, services, and so on. These platforms offer great analytics you can use to improve your campaigns. Plus, you can control your ad budget just like you do on Google Adwords campaigns.

4. Write Epic Guest Blog Posts

Focusing solely on creating content for your own channels isn’t the way to go. The internet is all about being connected. The way you can use this to your advantage is to collaborate with others within your industry to push out your content.

One way to go about this is to write high-quality, valuable content as a guest blogger on 3rd party sites. Obviously, you don’t want to reach out to sites owned by your competition. Instead, go for sites that relate to your industry in some form or fashion.

However, you should also only target brands that have a large audience, otherwise, your guest blogging efforts won’t yield results.

Guest blogging will help you with two things – establishing your authority and driving high-targeted traffic to your site.

5. Focus On Branding & Consistency

It doesn’t matter what methods you put to use for your branding strategy. If it’s not consistent, then it won’t yield the results you desire. And it’s also essential that all of your marketing tactics focus 100% on branding.

What this means is not trying to create gimmicks to get people to click or convert. It’s key for all of your marketing collateral to be consistent with your branding and voice so that it continues to push forward your message and image.

Just look at leading brands – they don’t put calls to action at the end of their adverts. They let their branding and message do the selling for them. If it resonates with your audience, then it’ll help convert them.

You can use a combination of the items on this list to perfect your branding. For instance, you can create blog posts and convert them into YouTube videos. This way, you’re content is reaching both types of users – those who like to read and those who prefer to view videos.

Continue Learning About Building a Digital Brand Strategy

What’s also great about the world wide web is that you can continue learning more about digital marketing. At Digital Media Thoughts, you can find a ton of great posts revolving around everything to do with digital marketing.

This includes internet marketing strategies, social media marketing, digital marketing trends, and more. If you don’t already have a digital branding strategist on your team, it may be time to get one. This way, you have an expert who can monitor your digital brand strategy.