Hourglass has rolled out Girl, a lipstick collection intended to help recognize the good in others and oneself. At the center of the campaign are 20 shades—named Protector, Activist, Innovator, Visionary and the like, brought to life by model-turned-role-model Jenny Shimizu.

A 1990s supermodel, Shimizu marks a return to modeling with the launch of the lip collection. Discovered in the early 1990s while at trade school to become a mechanic, Jenny was soon being photographed by luminaries like Bruce Weber and Mario Testino. She made history when she appeared in the campaign for Calvin Klein's eponymous fragrance, CK One, and was the first Asian model to walk the runway for Prada, challenging the traditional rules of gender, age and race. Now 49, she is now working towards becoming a Los Angeles police officer, as she felt driven to serve her community.

"Jenny is not just the face of Girl, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model," said Hourglass founder Carisa Janes. "It's imperative that we are sharing stories, like Jenny's, of confidence, inspiration and of making a difference."

The beauty brand has also created the #GIRLFORGOOD social media campaign with the launch.

With #GIRLFORGOOD visitors can use of the social image generator at www.girlforgood.com to create and share a photo of themselves or a friend, using one of the 20 shade names. By participating in #GIRLFORGOOD, Hourglass says its hopes to flood the internet with positivity – today, anyone can be a source of inspiration.

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