Hallmark unveils new licensed card ranges

Card and gift specialist Hallmark is set to launch a host of hot new licenses next year, expanding its market-leading portfolio with a wealth of topical and trend-led ranges.

From 2014’s biggest blockbuster ‘Teenage Mutant Ninja Turtles’ to the world’s favourite funny family ‘The Simpsons’, Hallmark has secured a raft of must-have properties in next year’s calendar.

Targeting film fanatics and key events such as the Simpsons 25th anniversary, each new license has been carefully selected to allow Hallmark customers to capitalise on the very latest in consumer crazes – whilst also providing the quality they have come to expect from the brand.

These new additions to Hallmark’s range will further enhance the company’s existing kids’ card collection, which already features brands such as Hello Kitty, Discovery Channel, Forever Friends and Warner Bros.

However, it’s not just external licenses that Hallmark will be launching next year. Following in-depth consumer research, the company has also developed two of its own new licenses. Due to be unveiled in the first quarter of 2014, both new lines promise to tap into the growing consumer demands for fresh, cute products and make the most of Hallmark’s creative credentials.

Andy Watts, Marketing Director said:

“We’re extremely excited about the 2014 line up and the opportunities it will provide for our customers. Not only will we offer some of the most popular properties on the market but we also have two unique home-grown, consumer insight driven ranges, which really look to fill a gap in the cute market. We can’t wait to unveil them!

“These additions, along with our existing and well-established portfolio, further cement our position as one of the market’s leading license providers. Going forward, we will continue to produce kids’ ranges which are informed and developed by our unique insights and we will strive to add extra value for our customers wherever possible. Whether it’s through licensed characters, innovation, add-ons or something that gives the user ‘play value’, our products are always selected with our customers’ enjoyment in mind and I’m sure the 2014 ranges will not disappoint.”