This online flower retailer is one of the oldest nationwide flower delivery services. An ideal location for valentine’s day, anniversaries, and sympathy flowers, this client has the freshest flowers for any occasion.

This flower client had been using a simple legacy feed platform to manage about 5,000 products. Their system didn’t allow for complex manipulations, so their performance was barely breaking even on Google Shopping. In addition, they had numerous policy violations.

They had the desire to try to other channels, but since Google Shopping was performing so poorly, an expansion couldn’t be justified. The feed from the merchant’s shopping platform was missing data like the manufacturer, flower color, bouquet size, and even the product type in the title and description. Lastly, The category taxonomy had also been incorrectly done for Google Shopping and Shopzilla.