"The Make in India vision will be fully realised when the country generates its own successful brands," Deveshwar said, adding that ITC was on track to achieve Rs 1 lakh crore revenue from the non-cigarette FMCG business by 2030.

Deveshwar reiterated that ITC was investing Rs 25,000 crore in 65 projects, of which more than 20 were already underway. The company has recently made 351 patent applications, he said.