Shopintegrator

Content Marketing Case Study

ShopIntegrator serves as an online platform for small businesses looking to set up a simple and an affordable online store.

They were in search of quality leads and wanted to create brand awareness for themselves. E2M employed various content marketing tactics on behalf of ShopIntegrator to reach its target audience with relevant content on high-authority platforms.

Challenges

Apart from that, their ultimate goal was also to gain/convert new customers through content marketing.

Solutions

At E2M, we made sure that their technical SEO is flawless and suggested changes, wherever required.

We made a list of high-authority platforms to connect with ShopIntegrator’s target audience and began our content marketing efforts. We put in the required effort to increase traffic and engagement using high-quality content.

Here’s the brief plan that was proposed to ShopIntegrator to help them achieve their goal:

Our objective was to put ShopIntegrator in front of their target audience, for which we planned guest contributions under the ‘Thought Leadership’ campaign with their CEO’s authority.

We planned the blogger outreach campaign in order to increase ShopIntegrator’s visibility.

We designed a very specific blogging strategy for ShopIntegrator’s blog, where we focused on topics that could serve as answers to specific questions on their target audience’s mind.

We planned a PR campaign, where we created a database of writers, editors and journalists, prepared pitches with content focused around ShopIntegrator, and outlined an execution plan.

The most important part of a content marketing campaign is the distribution of the content/links. Hence, we emphasized on distributing the posts we produced through social media platforms to build engagement.

Results

E2M’s efforts paid off well with ShopIntegrator witnessing a sharp rise in brand awareness, user engagement, and website traffic.

E2M’s idea of positioning the CEO of ShopIntegrator as a thought leader in the ecommerce space worked well. We were able to get him placed as a contributing author on platforms like MarketingProfs, AllBusiness.com, All Top Startups, SMB CEO, CEO Blog Nation, and YFS Magazine, to name a few.

Through the blogger outreach campaign, ShopIntegrator secured mentions on sites like Small Biz Trends, Business 2 Community, Tech Cocktail, Steam Feed, Get Entrepreneurial, and many more.

On-site blog posting turned out to be a huge success as a majority of our posts received the desired visibility, and are shared on social media till date.

The PR campaign helped ShopIntegrator get featured on platforms like Jeff Bullas, Duct Tape Marketing, Relevance, and more.