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What Makes The Perfect Blog Post? [Infographic]

In late February this year there were around 249.1 million public blogs [“Blog” – Wikipedia] available on the Internet. This estimation is acquired from numbers made available by Tumblr, WordPress.com and Technorati alone. The world’s most popular blog platform, Blogger, is however not included as they don’t offer public statistics. I think anyone would agree that this is a considerable amount of blogs and writing the perfect blog post gets harder for each day.

If you have ever tried to write the perfect blog post and tried to wrap your head around all the hundreds of thousands of blog posts that deliver guidance and statistics about how to do just that, you have a pretty good idea how many factors goes into actually writing the perfect blog post. Let’s say that unless you have access to a whole lot of professional tools and minute-fresh statistics, it’s literally impossible.

But don’t get discouraged, there are still plenty of ways to increase the interest and engagement on your blog posts by using common sense and fresh statistics that are available for free on the Internet.

The reason I am writing this article is because I am personally very much in the depths of this kind of research on a daily basis. We here at Bit Rebels constantly try to increase our reach and we don’t let a day go by without making sure we delve into the latest statistics and SEO improvements.

I was happily surprised when BlogPros contacted us and wanted to share new statistics. After having analyzed 100 high-ranking blogs and the posts that they have published, they had statistics enough to put together an insanely interesting and useful infographic that they called “What Makes The Perfect Blog Post?” and of course we wanted to share it with you.

Every search engine has their own way of ranking websites and pages, but it is widely known that if you write articles that are less than 300 words, search engines consider them too short to be useful. This means that you won’t get on the first page of any search engine, no matter how well you write your post. BlogPros’ research has shown that the average word count per article or blog post is 1,149. Now, don’t go thinking you have to write half a chapter in order to publish a perfect blog post or to rank high on search engines, there are more factors involved in ranking high than that.

There are a few things you should take with you after having checked out this infographic and that is that there is no such thing as a perfect blog post per say. Each blog post is different and that’s why we see different articles and blog posts pop up when we search for our favorite topics. It all depends on search engine optimization, social media popularity, timing and of course how well you have written your perfect blog post.

Take these statistics and implement them into your everyday blogging but don’t build your perfect blog post entirely based on them. As said at the beginning of this article, there are a lot of factors weighing in when your article or blog post is ranked on search engines. It’s by continuously writing blog posts that we learn what works best for our audience and what to implement in order to break through the noise of almost 250 million public blogs continuously pushing out posts. Try and find your own voice and try not to rely too much on how search engines wants you to write your articles or blog posts. Social media and shares have an ever more important part in how you rank on search engines and that alone could definitely land you a viral article or blog post before you know it.

Yeah, for more robust posts, I have to agree, There is a big shift going on though and people don’t want to read text as much anymore, they rather look at pictures and videos. That’s why some of the world’s most popular websites are photo sharing sites, etc.

Hi, Richard! Thanks for the great post! When I started my blog I didn’t know how to write catchy headlines, how to structure my blog posts for better perception, what main elements should be inserted into the posts and etc. Nowadays, I’m a blogger with 2 years experience. Thanks!