To Analytica…And Beyond!

Okay, that’s not what Buzz Lightyear said. But, still, this story keeps sounding more and more fantastic. So, maybe, Buzz would feel right at home here.

Here’s the thing: Cambridge Analytica is the company that allegedly helped itself to some serious Facebook user data and may have employed that to help Trump win the White House. (Facebook, you’ll recall, doesn’t seem to have cared much.)

Well, last night (we’re writing this on Tuesday, March 20, 2018) Channel 4 showed yet more footage of Analytica’s top brass bragging about how they basically won the White House for Trump. (See below) At one point, Nix says that his company generated negative material about Hillary Clinton and spread it throughout the web like a virus. “We just put information into the bloodstream to the internet,” he says, “and then watch it grow, give it a little push every now and again over time to watch it take shape. And so this stuff infiltrates the online community and expands but with no branding – so it’s unattributable, untrackable.”

It is, in other words, scary shit.

Nix has been suspended at Analytica and Facebook’s stock fell 4.41 by Tuesday evening—which shows there is some justice in the world. Though, the question is, what happens to the criminals in the White House who used the company’s services? When do they get their due as well?