To develop and execute an innovative marketing strategy and plan that promotes the brands within the City District portfolio across a broad range of channels including PR, events, print and digital media. Work closely with internal and external stakeholders to create an intelligent, market-leading calendar of events and networking opportunities that deliver results, ensure commercial targets are met and maintain and improve online rating positions.

Manage and support the Business Development Managers enabling them to build strong and relevant Business relationships, be established members of networking groups and create opportunities to promote the brands locally. Work closely with the Social Media Manager to ensure the online campaigns are built into the marketing strategy and plan, and that they reflect and support campaigns, events and brand marketing activity.

RESPONSIBLE FOR:

Marketing strategy and plan:

Develop and implement a marketing strategy and detailed plan for each of the brands in the portfolio

Develop a suite of detailed analytical reports to review the success of every event / campaign and the annual plan

Commercial and industry awareness and knowledge

Manage PR for all brands and identify opportunities in media to maximise PR

Client Relationships:

Identify potential brands and businesses for our BDMs to target and build relationships

Ensure a local network database is created, updated and well maintained

Build relationships with industry press

Events & Networking:

Represent the brands at industry and networking events

Identify opportunities to network and increase awareness of all our brands by guiding our team of BDMs

Brand Development:

Develop, increase awareness and grow our brands

Police our brands and ensure all PR and advertising is in line with branding

Manage branding guidelines

People Management:

Responsible for managing site-based Business Development Managers (currently x 3)

Develop and guide BDMs to achieve their targets

Set and regularly review BDMs targets, strategy and plan of action

ESSENTIAL SKILLS & EXPERIENCE:

Marketing degree and / or CIM qualification or an MBA

At least 2 years hospitality industry experience – in a Business Development or Events Management and 2 years as a Marketing Manager / Marketing Executive

Ability to manage multiple campaigns across multiple brands and channels

Budgeting and forecasting

Marketing strategy and planning experience including multi-channel and digital marketing

Brand management and new brand launch experience

Networking and hosting experience

Exceptional written and oral skills, attention to detail and the ability to adapt key messages dependent on the target audience

Highly organised, personable and flexible in approach to work and working hours

Choose your fazenda

CHILDREN
We welcome children of all ages and believe we provide a great atmosphere for families to enjoy the restaurant experience. In the evening if guests wish to make a reservation with children under the age of 8 please do so for no later than 6pm.

DRESS CODE
Fazenda’s dress code is “elegant smart casual”. We do not require gentlemen to wear jacket and tie, however, we do not permit sportswear or beachwear.

HALAL MEATS
Halal reservations must be made at least 48 hours in advance.

RESERVATION CANCELLATIONS
All reservations confirmed by a deposit that are cancelled less than 3 days prior to the date of their booking will lose the deposit.

ALLERGENS
The team at Fazenda take food safety very seriously and particularly so when it concerns allergens in food. It is very important for us that our industry supply this important information on the food we serve to our guests. On arrival we can provide our guests with a detailed list of allergen information upon request.

PHOTOGRAPHY
Guests are allowed to take photos and videos for personal use inside the private dining room, gardens and on the terrace. If you wish to take professional photos please contact us to make an appointment via media@fazenda.co.uk

SMOKING
In line with legislation passed in 2007 Fazenda is a no-smoking restaurant. We do not allow e-cigarettes inside either.

PETS AND GUIDE DOGS
Animals are not accepted unless assisting guests with disabilities.