It was an interesting choice of words for an official representing a candidate who, on many occasions, has been accused of misogyny. Most recently, Trump faced multiple allegations of sexual assault (which he has denied) and backlash over his remarks on the Access Hollywood tape. The Republican nominee’s entire candidacy has been marked by repeated charges of sexism over his comments about women’s looks, abortion, sexual harassment, and other subjects.

While Parscale’s quote was tucked at the very end of the Businessweek article, that didn’t stop readers from spotting it. Twitter users were quick to mock the retrograde nature of his comments—and to point out the questionable strategy of offending women voters less than 48 hours before election day: