Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 8 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.

Articles by Nikhil Agrawal

Every business owner needs more customers which bring more sales. Lead generation is the primary goal of every business.
This blog will guide you how to use pay-per-click (PPC) advertising to get more leads and grow your business.

Even a small PPC budget can go a long way in promoting your business since the success of the PPC or Pay-Per-Click campaign relies on the niche you are operating and the extent of competition existing there. Some of the basic things which you can do to improve your ROI are:- Review your keywords regularly … Continue reading 10 AdWords Optimization Tips for Low-Budget PPC Advertisers