Goop

Goop boosts brand awareness among health & wellness lovers.

ChallengeGoop aimed to drive overall awareness and engagement around their new “Why Am I So Effing Tired” Vitamins in order to ultimately drive traffic to their website.

SolutionHeartbeat built a community of wellness-loving Ambassadors who shared their stories and genuine need for the Goop “Why Am I So Effing Tired” Vitamins.

ResultsHeartbeat Ambassadors generated over 1,500 clicks and over-delivered on our engagement goal by 157%, proving that our health-centric Ambassadors have a highly active audience that are excited to discover new wellness products.

6.3%

Total Engagement Rate

272%

Delivery on Reach Goal

$4.59

CPM

rachelvins

Instead of using coffee as a quick fix, I’ve been taking a look at my nutrition, and using Why Am I So Effing Tired Vitamins by @goop!