NANCY O’DELL TEAMS WITH THE HERSHEY CENTER FOR HEALTH & NUTRITION TO GET AMERICA DANCING - National Initiative in Collaboration with the ADA and American Council on Exercise

HERSHEY, PA (April 14, 2011)— Nancy O’Dell of Entertainment Tonight put on her dancing shoes today to kick off the 2011 Moderation Nation™ campaign, a national consumer education initiative from the Hershey Center for Health and Nutrition® (HCHN) that promotes achieving balance through moderation in nutrition and physical activity.

It is estimated that one third of U.S. adults do not meet the minimum levels of aerobic physical activity (150 minutes/week)[1]. O’Dell and the HCHN, in partnership with the American Council on Exercise (ACE) and the American Dietetic Association (ADA), are on a mission to get America on their feet in a fun, family-friendly way – through dance.

“As a working mom, I struggle to find the right balance between making sure my family is well-cared for, but also taking care of myself in the process,” said O’Dell. “Dancing is not only fun, but a great way to incorporate a little activity into my daily routine. Best of all, it’s something I can get my husband, girlfriends or daughter involved in too!”

The 2011 Moderation Nation campaign focuses on educating Americans about moderation through nutrition, including how chocolate can be enjoyed as part of a balanced lifestyle, while introducing a new dance activity based on a South American dance called Batuka, combining fun moves and great music, for an activity that the entire family will enjoy. Created by multi-Grammy winning writer/producer, Kike Santander, Batuka integrates an effective and fun pre-choreographed routine that helps achieve a balanced lifestyle. People all across the country are encouraged to learn about Moderation Nation and give the new dance activity a try by visiting www.themoderationnation.com.

“We encourage small bouts of physical activity to get people up and active and dancing is one of those activities that can be done anywhere at any time,” said says Scott Goudeseune, ACE president and CEO. “We are pleased to be working with the HCHN on a program designed to teach the importance of moderation to make small changes that can last a lifetime.”

In addition to the Moderation Nation dance, the program includes a robust online destination, www.themoderationnation.com, with unique tools and resources to show people how all of their favorite foods, including chocolate, can be responsibly incorporated into their lives. In addition to tips and recipes, the website also features:

Online Moderation Nation dance demonstration: For a fun fitness activity that the entire family will enjoy, consumers can download an exclusive demonstration of the new Moderation Nation dance, inspired by Batuka, for free at www.themoderationnation.com.

Access to ADA Member Registered Dietitians (RDs) and ACE Trainers: The HCHN has opened the door for the many consumers who are interested in a diet and nutrition consultation by hosting more than 1,000 “house calls” in homes across the country. These in-home events will bring friends and family together in an intimate setting for group nutrition consultations from experienced RDs. In addition, these group sessions will also feature a Moderation Nation dance demonstration led by ACE trainers.

In addition to “house call” events, the HCHN, through the partnership with ADA and ACE, will work with local RDs and fitness trainers who will host free activities at a select number of HERSHEY’®S Track & Field Games (HTFG) state events. An ACE trainer will lead the group in the Moderation Nation dance at the HTFG state events in Chicago, Austin, Washington DC, Miami, Eugene, and at the North American Final in Hershey, PA, this summer. Participants will also have the opportunity to take part in a group nutrition event, where they’ll get tips and have tastings with an RD. Visit www.hersheystrackandfield.com, for more information or to find HTFG state event near you.

The HCHN is also partnering with key retailers and supermarket RD’s to host Moderation Nation seminars to educate shoppers about the importance of nutritional balance. The supermarket RD’s will host group consultation seminars for customers in select supermarkets.

Moderation Menus: To bring balance to everyday meals, the HCHN has created Moderation Menus. Based on an individual’s lifestyle needs, these seven day menu ideas model how to balance food choices and life’s demands.

Meal Balancer: Since many people focus on their main dish – and not necessarily the sides that round it out – this interactive tool provides a full-meal decision tree that empowers users to build a balanced meal. The Meal Balancer shows people the trade-offs that need to be made to achieve true balance, and provides new side dish ideas and suggestions.

Food Journal: According to RDs, people who keep food journals are more likely to stay on track with a healthy eating plan. The HCHN has created a free, downloadable food journal and easy-to-follow journaling tips to help consumers get started.

Moderation Nation Facebook page: The Moderation Nation Facebook page offers continuous tips from Moderation Nation spokespeople on balance and moderation, and provides a forum for people to share their views and tips on how they moderate in their own lives.

Moderation Nation Activity Snack™ Mobile App for iPhone: Daily activity is an important part of the lifestyle balance equation, and a recent survey by e Strategy Group found that 68% of consumers seek advice on how to integrate physical activity into their daily routine[2]. The free Moderation NationActivity Snack Mobile App for iPhone (available through the iTunes App Store) sends reminders to take a short activity break during the day, and can help track how much activity people are actually getting during the week. Adding short “activity snacks” throughout the day can really add up!

Moderation Nation is a testament to the Hershey Company’s commitment to health and wellness for consumers and employees. This commitment starts at home, as the company pilots moderation changes to make balanced nutrition and physical activity part of everyday corporate culture.

The Hershey Company’s commitment to wellness also extends beyond its walls, as it has sponsored the HERSHEY’®S Track & Field Games for more than 30 years, encouraging kids across North America to get active (www.hersheystrackandfield.com) while having fun. HERSHEY’S Track & Field Games is the longest running youth fitness program in North America. Finally, The Hershey Company is also a founding member of the Healthy Weight Commitment Foundation (www.healthyweightcommit.org), a national initiative dedicated to reducing childhood obesity by 2015.

The Hershey Center for Health & Nutrition was established in 2005 to promote the chemistry and health benefits of cocoa, chocolate, nuts and other ingredients. The Center draws upon clinical studies and scientific analysis to help guide new products and product development for The Hershey Company in the area of healthy snacking. For more information, visit www.hersheys.com/nutrition-professionals.

About the American Dietetic Association

The American Dietetic Association is the world’s largest organization of food and nutrition professionals. ADA is committed to improving the nation’s health and advancing the profession of dietetics through research, education and advocacy. Visit the American Dietetic Association at www.eatright.org.

About ACE

The American Council on Exercise (ACE), America’s premier fitness education, certification and training organization, is a nonprofit organization dedicated to promoting the benefits of physical activity and protecting Americans against unsafe and ineffective fitness products and instruction. ACE sponsors university-based exercise science research and is the world’s largest nonprofit fitness certifying organization. For more information on ACE and its programs, call (800) 825-3636 or log onto the ACE website at www.acefitness.org.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey's Bliss chocolates. Hershey is a leader in the dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company's founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey's largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey's success. Please visit us at www.hersheys.com.

[1] As defined by the Centers for Disease Control and Prevention 2008 Guidelines

[2] An email survey of 1,188 adults ages 18-64, conducted from April 26, 2010- May 1, 2010, by e Strategy Group (Lockport, Illinois), on behalf of The Hershey Company

About ACE

Founded in 1985, the American Council on Exercise (ACE) is a nonprofit organization committed to America's health and wellbeing. Over the past 25 years, we have become an established resource for both fitness professionals and consumers, providing comprehensive, unbiased, scientific research impacting the fitness industry and validating ourselves as the country's trusted authority on fitness.

Today, ACE is the largest nonprofit fitness certification, education and training organization in the world with 55,000 certified professionals who hold more than 60,000 ACE certifications. With a long heritage in certification, education, training and public outreach, we are among the most respected fitness organizations in the industry and a resource consumers have come to trust for health and fitness education.