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In the heart of LA’s Chinatown lives an independent book/art store called Ooga Booga. Founded by Wendy Yao, the shop has been championing artists and small publishers since its opening in 2004. Traveling 3000 miles across the country, Ooga Booga makes its way to Soho at The Swiss Institute where they will occupy the Reading Room for the next two and a half months. (via Reference Library)