“The country’s Arts, cultural and heritage institutions need to develop easy ways for people to give them money,” Mr Hunt said. “Digital is a great way to do this and I am very supportive of the plan to develop the National Funding Scheme to be available for all our cultural institutions.”

Mr Makower, who is Managing Director of digital consultancy Panlogic, said the arts world needed to consider all fundraising options in the current climate.

“This platform presents an enormous opening to create a new, exciting and engaging approach to funding which allows the individual to donate how much they want, when they want and wherever they are,” he added.