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Tuesday, October 23, 2012

Maximize your Web Design with SEO in Mind

By James Hotfield

Finding Balance between Web Design and SEO

The primary aim of using SEO strategies and tactics is to draw large
numbers of visitors to a website through the countless search engines
that exist on the internet. The basic idea is to get the site to
consistently appear at the top of people's search results by utilizing
targeted keywords, phrases, and like content throughout the website. SEO
also involves many different tactics to increase the visibility of a
site by increasing the visibility and popularity of its links in various
places on the internet. As the internet continues to evolve, people are
finding more ways to go about SEO, such as utilizing social networking
and media websites to promote their own sites.

Between the web design itself and its related SEO strategy, there must
be a lot of careful planning involved in the process. The overriding
reason for this lies in the fact that search results are largely driven
by the text content of a given website. So, even when other kinds of
content, like images and video, are central to a given website's
operation and success, it must still creatively and strategically use
strong text content to maintain prime position in search results.
Considering this all, a good approach is to evaluate the tendencies of
the target niche visitor, and thereby find the proper balance between
text and media content.

It is now the 21st Century, where information and the internet are
crucial, integral parts of our daily realities. Thus, whether it is for
business or personal reasons, it is important to utilize various
strategies to maintain a positive web presence. As long as there is
intelligent web design and a calculated SEO strategy, pretty much anyone
with enough resources can make this happen.

Whether it is for personal, professional, or ecommerce needs, part of
the main purpose of having a website set up is to get as many people as
possible to visit and engage in it, and then return to it as often as
possible. Especially for professional and ecommerce sites, if there is
no significant traffic of visitors to them, there is pretty much no way
for these sites to yield any sort of financial returns. In order for a
website to really be valuable and effective, it must be designed with
respect to search engine optimization (SEO) strategies in mind. Yet,
there are a number of web design/SEO strategies which have been proven
more effective than others.

Throughout an entire website, it must be designed with creative but
relevant content for it to attract large numbers of visitors and make
positive impressions on them. Besides, the primary element that gets
visitors to stay and read an article or purchase a product is the
website's content, which is its very substance. However, while people do
appreciate sites with a lot of great content, they are also
increasingly preferring to have this content presented in a design that
is simple, clean, and uncluttered. Moreover, since a site is supposed to
attract as many visitors as possible, various degrees of SEO strategies
must be implemented into the web design.