What is PAX Prime? PAX is the Penny Arcade Expo that started in 2004 to be a celebration of the gamer culture. Every year from it's inception PAX has grown larger and larger with over 60,000 attending in the 4 day event. Tickets sell out in under 45 minutes, many which go to scalpers unfortunately. Nonetheless, if you are a gamer, the PAX Cons are the ones to go to. Here you will find all the big name gaming companies along with the smaller and the Indy's. You can play the games, compete, watch professional competitions, go to panels ranging from Woman in gaming to listening to your favorite YouTuber.