SEO Interview Question

SEO Interview Questions

SEO Interview Question for Freshers

What is SEO ?

SEO stand for search engine optimization. Search engine optimization or SEO is a process get more traffics from search engine. In simple word it is process to make visible you website on search engine.

How many characters limits in Title tag ?

Why use only 150 characters with Description Meta tag ?

What is Black Hat SEO ?

For get high Page Rank on search engine developer use various methods. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

What is page rank

For every web page, Google will give a rank, which is called as Page rank. Normally page rank ranges from 0 to 10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.

Give some Black Hat SEO techniques ?

Link Farming

Hidden text, etc.

Gateway or Doorway pages

Cloaking

Keyword Stuffing

What is PPC ?

PPC stands for Pay Per Click, this method is used for online advertisement. Google have its own advertisement website known as google Adword.

Why title tag is important ?

With the help of title tag search engine search you webpage.

How to optimize title tag ?

Each page should have a unique title

Always use unique keyword in title tag

<title> tag must be place within <head> section

Make sure the <title> tag is the first element in the <head> section of your webpage

Difference between 301 and 302 redirect ?

What is robots.txt ?

Robots.txt is a text file. it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain. Using this file you can also block search engine for crawing.

SEO Interview Questions

What is keyword stuffing ?

Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.

What is metatag stuffing ?

Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.

What is Cloaking ?

Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.

What is Doorway or Gateway Pages ?

Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.

What is page hijacking ?

Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.

What is White Hat SEO ?

Techniques that search engines recommend as part of a good design.

What is Black Hat SEO ?

Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

What is Crawling ?

Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

What is Indexing ?

Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.

What is Processing ?

When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

What is On-Page SEO ?

It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

What is Off-Page SEO ?

Difference between SEO and SEM?

SEM (Search Engine Marketing): it is used for the promotion of website through Search Engine Result Page (SERP) in other hand to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

Difference between SEO and PPC ?

SEO need long term work, high volume of data, lots of work and it gives long term benefit.PPC is more expansive than SEO it gives you sort time benefit, It need less development and maintenance.