Why Companies Need to Get Both CX and UX Right

Customer Experience and User Experience must be considered simultaneously to drive brand loyalty. If you have an innovative, easy-to-use product, but your service team is difficult to work with, customers will view your company more negatively. And if your customer service team is dynamite, but your product crashes, clients will remember the negative more than the positive.

According to the Forbes article linked below, your CX team must work together with your product engineers to ensure success. Products can’t be created in a silo, and product rollout and customer service and support must be well coordinated.