Crossover Rewards will launch March 1 and offer some elite frequent-fliers on Delta enhanced perks when staying at any of Starwood's hotels, including Four Points, Sheraton and Westin. And top members of Starwood's loyalty program, SPG, will gain some elite-level perks when flying Delta.

Expanding Loyalty, Driving Business

Most airlines and hotels currently partner and allow members to earn or redeem points between the two industries. But the Crossover Rewards program marks a first in that elite perks will be available — even if you only have the necessary premium status at one of the two companies.

The goal? To lure more travelers to their respective programs.

"This enriches the experience for our most valuable travelers, and gives both Delta and Starwood an opportunity to target frequent travelers who aren't already part of our programs, enabling us to capture a greater share of the global, high-end traveler," said Frits van Paasschen, president and CEO of Starwood, in a release.

Your SkyMiles and SPG accounts must be linked in order to take advantage of Crossover Rewards. Registration for the program opens March 1. In the meantime, both Starwood and Delta have set up websites fully detailing the program, available by clicking here and here.

Will this program have an impact on your decision of airline or hotel?