Can Small Businesses Gain From Using B2B Marketing Software?

Small businesses are the backbone of the American economy. There are approximately 28 million small businesses in the country, most of them being owned by self-employed workers. Since 1995, 65% of the new jobs that were filled were created by small business owners. The average annual sales that non-employer small businesses generate is $44,000, according to Forbes.

Clearly, the average revenues small businesses yield each year isn’t a lot. To some it might not seem like enough money for small business owners to pay themselves, let alone have enough money to pay for marketing. However, if small business owners expect to achieve success, they have to find ways to hurdle over these and other typical challenges.

Small Business BC reported that sitting down and making the time to draft and finalize a business plan, developing a short marketing pitch and getting a good grasp on the financials for their company are leading challenges entrepreneurs face. Other challenges small business owners have to deal with include managing cash flows and being effective at finding and landing new business prospects.

These prospects may be individual consumers or other business owners or managers. For example, a technology firm might use B2B marketing software to secure sales from more businesses that license technology programs from them. Regarding attracting and keeping new customers, small businesses are trying different strategies to get their messages in front of thousands of potential buyers for the least amount of money.

Ways that B2B marketing software helps small business owners to do this includes offering them social marketing and email marketing resources. Under a B2B marketing software social marketing platform are social publishing, social analytics, social sharing, advocate marketing and social profiles.

Of these, social publishing tools provided by salesfusion and other marketing firms may save small business owners the most time. This video explains how these tools can benefit small business management:

For example, entrepreneurs can publish and review the results of content they post at their social media network accounts. Also, rather than to create one social profile after another at various social media networks, entrepreneurs can use B2B marketing software to create several different company profiles using one tool. It’s the chance to track which type of content is most popular with prospects that can let entrepreneurs see the direct correlation between content and potential sales.

With email marketing entrepreneurs can connect with business prospects without having to pick up the telephone or without having to jump in a car and drive to a prospect’s office. This one step can save entrepreneurs money on gasoline alone. It might not seem like much at first glance. However, add in hundreds of in-person business meetings a month and it’s becomes clear how much money email marketing could save small business owners.

Trigger based email campaigns, access to HTML templates and advanced deliverability tools come with email marketing campaigns. To get the most out of the tools, entrepreneurs have to learn how to use B2B marketing software. That’s why they should wait to contract for marketing software until after they’ve confirmed that companies that license or sell the software provide adequate training.

Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.

Comments

Hi Gail !
This article is so useful for small business.
There is lot of ways to promote his business, and internet marketing is one of them but choosing right software or marketing strategy is though challange.
B2B is great software but as you mentioned there is lot of problems.

Really nice post for the business industry as any business man who having a small business or a big business can get many useful ideas from this post, I like that idea you have post here about the B2B marketing, was never think of it and never try to read about it. Thank you for sharing this nice post.

HI,
This is a Good Article,Always i want to learn New updates,Social media and Email Marketing is the Best for Small business,Without any Investment we will get for that,Thanks for Sharing this post….:)

Marketing automation software is a necessity for all businesses, small to large. Being able to convert your traffic from A to Z is what separates successful businesses from ones that go under. We’ve set a few of our clients up with an automated software system and conversions from leads to customers went from 2.3% to 5.4%. Totally justified the cost and delivered positive ROI. Great article, this can’t be emphasized enough.

B2B (business to business) software and articles shouldn’t be overlooked by folks that are B2C (business to customer)… and not just for the obvious reasons.

The OBVIOUS reason is that many principles of marketing are universal and there is quite a bit of overlap between how to market directly to customers and to other businesses.

The NOT so-obvious reason is that sometimes other businesses can be your gateway to your end customers, if you share a demographic or psychographic.

For example, to market my karate studio I’ve used daycare centers and pizza joints to reach more families with 6-11 year old kids.

A mailing to 64 of the nearest daycare centers to me yielded 18 interested; 14 meetings, 10 programs that I did on-site. That allowed me to get 78 Students doing my martial arts program at various locations but I was afterward able to bring them to my studio.

Point is, B2B is a great tool for B2C. And there’s an advantage; the “B’s” in B2B actually WANT to be found!

Thanks for the article. I could seriously have used the software approach instead of what I did do; everything manual tracking the funnel. A lot of details probably fell through the cracks, knowing this kid 😉

Hi Gail,
Very interesting post! definitely small businesses can gain using B2B marketing softwares, but as mentioned, the problem is managing cash flows! however, small businesses can efficiently use Social media and email marketing strategies to gain!

The challenge is finding the right software and learning to use it to make marketing via email and social media more efficient. I encourage serious bloggers who are consultants (or want to be) to specialize is what is hardest to learn so they can be hired by small businesses. Tools can make it easier to manage what we are doing for others. We can also implement and train new users.Gail Gardner would love you to read ..How to Decide What to Virtualize in a Small Business

Hi Gail, this article is very useful for small business, as said by Pramod also it is very important to focus on they promotion through internet. As it has made a strong place in the society.Sirangi Kalpana would love you to read ..Best New Cars Under $20000

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