In this day and age, it is difficult to sustain a brand identity from inception. It takes transparency, dedication, and a bit of luck to have stumbled upon a concept that just works. Uber happens to be one of these brands that has triumphed; securing successful branding across 200 cities and 45 countries.

Let’s take a deep dive into how it was done.

What is Uber?Uber is a smartphone application which hails taxis and private drivers on-demand from the company’s myriad of hired drivers. The concept is to emphasize convenience and solve transportation issues for largely populated cities.READ MORE