Calgary’s Best Towing Creates A Plan to Appeal to Younger Audience

Calgary’s Best Towing, a car towing service company based in Calgary, has announced it will begin to aggressively promote a new approach to their marketing based around relevant web content. This comes on the heels of Google’s update where the search engine giant favors good, high quality content for their searchers to find.

Calgary, Alberta – Calgary’s Best Towing, a car towing service company based in Calgary, has announced it will begin to aggressively promote a new approach to their marketing based around relevant web content. This comes on the heels of Google’s update where the search engine giant favors good, high quality content for their searchers to find. The company believes this new direction versus radio ads will help them grow significantly with a different demographic that is more savvy and looking for the best deal both in price and in the value of the actual service being offered.

“We do it all, and we want people to know,” said Tom Buchanan, the CEO and founder of Calgary’s Best Towing. “We want people to remember us, not just use us when they have to unlock their vehicle or need a tire change just because of the last radio ad they heard. We are looking for true brand recognition for our services, and I think the best way to do that is to really scale a content campaign. If we can do that successfully, I am 100% a believer that people will call us for all of their needs regardless of their situation. Obviously this will help people get educated on the services towing companies offer outside of just the obvious tow or relocation packages, but our content marketing will also make people aware that in a moment of need they can also call someone like us to come and help jumpstart their car. Things like that I think the content marketing campaign is really going to highlight and make people aware of it – and of course make them aware of our company.”

The towing service promises to be one of the best in all of Calgary with their forward thinking. They market themselves as a premium provider of towing and ancillary towing services (such as changing tires, jump starting cars, and unlocking vehicles where the key may have been lost inside of the vehicle) while also stating their services come at a very affordable and competitive pricing when compared with their competition.

The content marketing plan will include various forms of media such as blog posts, articles, press releases and social media grabs that will lead traffic back to their website. This comes at a time when tens of thousands of businesses have started seeing the wonders of effective content marketing. Unlike other forms of marketing, content marketing has a snowball effect that can bring in large returns for a business over time whereas radio ads, tv ads and even paid ads tend to only have an effect for as long as those ads are still in use.

Calgary’s Best Towing has been operating in and around the greater metropolitan area of Calgary for several years now. They promote a premium towing service with affordable prices while also proactively attempts to educate consumers on all the services a towing company offers beyond just the normal towing.

For more information about the company, you can also visit their about page here http://www.calgarysbestowing.net/about.html