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January 12, 2017

Today, Nielsen announced an expansion of its Connected Partner Program member roster. The newest crop of partners include retail-focused companies such as: 1010data, ciValue, Neogrid, Clear Demand, and RangeMe.

“As retailers navigate this new retail world, we believe that collaboration is a crucial component to omnichannel success,” said Chris Morley, President of Nielsen, U.S. Buy. “Our connected partner approach enables a higher level of teamwork and collaboration. We are encouraging connections – not just connecting data, but connecting teams, vendors and media agencies to bring true open source to the retail industry.” The latest roster of partners have the unique challenges and needs of retailers in mind. Big data analytics…