We joined Estée Lauder model Elizabeth Hurley at London's Selfridges to kick off this year's Breast Cancer Awareness campaign.

Hurley, who looked as gorgeous as ever in a figure-hugging hot pink number, was on hand to meet and greet the shoppers in Selfridges and sign their purchases from the Estée Lauder Pink Ribbon Collection.

Later on in the evening, Liz returned to the department store in a silver cocktail dress and switched on the lights to turn Selfridges pink.

Take a look at the video above to hear more about the brand's Breast Cancer Awareness campaign from the model herself.