Digital marketing key to tourism sector revival

Digital marketing has been considered as one of the turnaround strategies for the revival of the Zimbabwean tourism sector.

A consultative meeting held in Bulawayo saw various stakeholders in the tourism sector gathering to deliberate on the strategic path needed for adoption towards reviving the sector.

The contribution of the Zimbabwean tourism sector to the national gross domestic product has been fluctuating over the past years; hence players in the tourism sector were encouraged to harness information communication technologies to increase their productivity.

The Zimbabwe Tourism Authority Chief Operations Officer Mr Givemore Chidzidzi highlighted that the internet has created a new economy.

It has been projected that arrivals into the Zimbabwean will surpass 2.5 million this year as a result of confidence in the destination generated by the current political dispensation.