In a first of its kind, Priyanka Chopra, Freida Pinto support and promote ‘Girl Rising’ India, which throws light on a campaign to increase secondary school completion rates for girls and reduce gender-based discrimination in India. Girl Rising, a global campaign for girls’ education that uses storytelling to promote the truth about the transformative power of educating girls and to catalyze support for girls’ education and empowerment, today announced an ambitious public- private partnership. USAID has provided start-up funding for Girl Rising: ENGAGE INDIA (Empowering New Generations to Advance Girls’ Education), to bring Girl Rising to India and engage a diverse cross- section of allies to take action for girls.

The Girl Rising: ENGAGE INDIA partnership is launching a two-year initiative with a focused goal of getting more girls to pass Class 10 and increasing secondary school completion rates for girls and reduce gender-based discrimination in India. The announcement was made at a high-powered event in the American Center, hosted by Chargé d’Affaires Ambassador Kathleen Stephens and attended by Indian Film Stars and Girl Rising ambassadors Priyanka Chopra and Freida Pinto, Holly Gordon – co-founder and CEO at Girl Rising, Samantha Wright, VP of Global Programs at Girl Rising, Lloyd Mathias – CMO at HP India, Ashutosh Chadha, – Director of Corporate Affairs at Intel, Debjani Ghosh – VP Sales and Marketing Group and Managing Director South Asia at Intel Corporation, Neeta Broochra – President at FICCI FLO, Vivek Rangachari – Director & Commissioning Producer at DAR Motion Pictures, Priya Naik – Founder and Joint MD at Samhita Social Ventures, amongst others. Also present at the event were leading Indian business tycoons and industry figureheads.

Commenting on the initiative, Priyanka Chopra said: “I’ve been a part of the Girl Rising campaign since inception and am honoured to be able to bring this powerful idea to India. I am also extremely humbled by and grateful for the support from my colleagues in the industry. All it took was one phone call for me to have these amazing 7 ladies to graciously agree to join us on this journey. If more girls are educated, all of India stands to gain. The Girl Rising campaign aims to address that through various innovative initiatives that will not only help create awareness but also create a tangible platform to effect change.”

“Too often, it is social and traditional ideas that are holding girls back. People just can’t imagine a different future for girls. The time has come where instead of questioning why we should educate girls, we should be asking why not. When we know that educating a girl can change the world, why wait?

The Girl Rising: ENGAGE INDIA partnership is launching a two-year storytelling campaign to increase secondary school completion rates for girls and reduce gender-based discrimination in India with an ambition to get more girls to pass Class 10. Girl Rising: ENGAGE INDIA will be activated by a new Bollywood version of the widely-acclaimed Girl Rising feature film, reviewed by The New York Times as “one of the hottest cause documentaries in years.” The film spotlights the stories of nine unforgettable girls around the world, striving against difficult circumstance to achieve their dreams. It shows audiences what change looks like and inspires change-makers to stand up and get involved.

“Educating girls is not only vital to India’s prosperity and stability, but also represents an unprecedented economic opportunity. Women are the biggest emerging market ever seen. They influence 65% of the world’s annual consumer spending–and, right now it is estimated that there are 270 million women and girls under age 25 in India. Furthermore, by not educating girls equally, it is estimated that India misses out on potential economic growth of about $33 billion dollars per year.”

About GIRL RISING

Girl Rising is a global campaign for girls’ education that uses storytelling, including a highly acclaimed feature film, to promote the truth about the transformative power of educating girls and to catalyze support for girls’ education and empowerment. Praised by The New York Times as “one of the hottest cause documentaries in years,” the groundbreaking 2013 feature film has grown into a powerful movement.

Over the last 18 months, Girl Rising has been embraced by leaders around the world: UN Secretary General Ban Ki-moon, World Bank President Jim Kim, UNESCO’s Irina Bokova, Christine LaGarde from the IMF, the presidents of Chile, Costa Rica and Brazil, U.S. Ambassador to India Nancy J. Powell, the First Ladies of Peru and Uganda, Aung San Suu Kyi, the Cypriot Ministers of Education and Foreign Affairs, International ambassadors and consuls from France, Australia, Ireland, Ethiopia, Afghanistan, Nepal, and Sweden, and many, many more.

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