Archive for December, 2014

Technology has been moving rapidly and every year there is a different set that gets the highest priority. Last year, my bet was on these – some have gained while others have not been so successful.

This year, my pick is straight-forward

Application Modernization – In the wake of Digital Transformation, organizations want to finally get away from legacy systems instead of wrapping them with calls and services. Application Modernization software will be in big demand.

Master Data Management – MDM as it is known, will help organizations develop the Single Source of Customer that is missing in many of them. Though the first pass will not guarantee 100% clean data, at least the consolidation will help organizations start the journey.

Data Monetization – Many organizations have tonnes of data with them without even realizing that they could make use of it (and make money out of it). Data Analysts have been around for a while now and they will start getting much-promised dollars for their bosses.

Web Analytics – Yes, it has been around for a while but in its new avatar, web analytics will start offering more advise to organizations on the customer behavior when they are on their site. Customer will see better targeted marketing than ever before.

Wearables or more broadly Internet of Things – My favorite for a while now, wearables are going to take the world by storm in 2015 with new use-cases that you would have never thought before. IoT is going to be omni-present and organizations will start making sense out of it. There will be product organizations who will provide end-to-end IoT support-as-a-service.