Sony® Corporation Organic Light Emitting Diodes OLEDs

“...Sony Corporation will commence mass production of a full-color Organic Light Emitting Diode (hereafter OLED) display, which will be first implemented in the new Sony CLIE 'PEG-VZ90' personal entertainment handheld (also announced today for the Japanese market). OLED display is a self-luminous display that does not require a back-light, offering high contrast ratio, a quick response time and wide viewing angle-all in a package slimmer than current LCD modules. To enhance this display, Sony has employed its unique Super Top Emission technology for outstanding brightness and greater color gamut. These translate into image quality and clarity that could previously viewed only on CRT (cathode ray tube) displays.”

“Made of nanostructured polymer films, OLED screens emit their own light and are lighter, smaller and more energy efficient than conventional liquid crystal displays. To marketing and branding experts, the fact that three Fortune 500 heavyweights are vying to make OLED technology a consumer proposition suggests that the market for next generation nano-powered displays will be a real contest. According to research firm DisplaySearch, the market for OLED displays will grow from $112 million worldwide in 2002 to $3.1 billion by 2007.”