Seventy One Percent

“Surfing is more than a sport, it’s a lifestyle.” Flashback to 2009: two guys, who are both passionate about surfing, but can’t find the right skin-care products for them, decide to create a French cosmetics brand customized on their needs and also environmentally friendly. When we deal with the power and strength of nature’s elements, we have to believe in protection: not only protecting ourselves everyday, but also protecting our “playground”: planet Earth. 70% of water on the planet. 70% of water in our body. And 1% of the profits donated directly to the charity Vision du Monde. Seventy One Percent’s values are based on positive energy, positive action, honesty, doing the right thing and doing it well.