How freemarkethotels started their logo design journey

Company name

Overview

The idea is a hotel booking site with a difference. Instead of paying for advertising we offer our customers cashback when they book and rely on them to spread the word.

Tell us a bit about who you are and the people you reach

This is for a global market. We're targeting the more savvy traveller who understands hotel booking and the internet and who is looking for a good deal.

We want to be very open with our customers encourage they're input and interaction with the site.

Requirements

We we need a logo for our new website http://www.FreeMarketHotels.com
The idea is a hotel booking site with a difference. Instead of paying for advertising we offer our customers cashback when they book and rely on them to spread the word.

Traditionally a lot of cashback sites look cheep and tacky, we're looking for something more modern and credible.

The brand of the company is very open and honest, we don't want anything hidden from our customers. The logo should be simple yet recognisable. We quite like these sites;http://www.fairtrade.org.uk/

Another aspect of the cashback is we give the customer 3 choices;
Keep the cashback
Send it to a friend in the form of a money off voucher
Give it to charity
We're thinking of having a triangle with the 3 options on the points and a dot in the middle, the customer can then move this to where they want the money to go. Obviously this means it can also be split. So using a triangle in the design could work but is not necessary.

I've got a list of keywords to define the brand that might help;
Open
Honest
Cheeky
Anti-establishment
Fresh
Clever
Savvy
Choice
For the people
Free market

Thanks for reading, we'll try and give as much feed back as we can so get your designs in early.

The final design needs to be submitted as a photoshop compatible format with any special fonts used attached.