Monday, March 9, 2015

The Million Dollar Everything Bagel Potato Chip Idea

Let's talk about favorite flavors today. Do you love seeing "experimental" flavors from your favorite brands? Do you love trying the new ones and are you sad if you loved it and never saw it again? Or do you sometimes stare at the new flavors and wonder whose weird idea was that? If you answered yes then we so need to talk because I'm giving you a chance to weigh in on all this!

The Lay's "Do Us A Flavor" contest is back, people! And there's a $1 Million dollar grand prize for the best potato chip flavor idea! And, OK, my idea hasn't won yet but hey, ya never know. This year the contest has a twist because the Lay's brand wants to know the city and/or state that inspired your idea. Later this year they will choose four finalists and fully develop the flavors. Then they will be on store shelves for America to vote on the winner. Here are the official rules:

Today through March 30, 2015, fans are encouraged to visit http://clvr.li/layscontest to submit their ideas for the next great potato chip flavor.

Fans can also enter via Twitter (follow @Lays for details), through the Lay’s Facebook Page or by using their cell phone to text FLAVOR to CHIPS (24477).

To submit, fans will be asked to provide their name, flavor name, up to three ingredients, the chip style, the city and state that inspired their submission and a brief description or inspiration story for their flavor. Complete details and official rules are available at http://clvr.li/layscontest.

Naturally I have my own opinion on what a great flavor would be and I focused on what flavors represent my home in New York. Yes we're a dairy state and a significant apple producer but are those the flavors I miss most when I travel away? Not really because I can get those things elsewhere. Know what I can't get? A decent bagel.

Seriously, people who haven't had the quintessential New York "everything" bagel don't know the treat they're missing. So, Lay's Potato Chip people - I think you should show them.

Since I was so excited about my idea, I went ahead and made my own little small test batch to make sure it would be as awesome as I thought. And it totally is. But I'm sure you have your own awesome ideas so go tell the Lay's people about them and maybe you'll win the million dollars. Good luck!

Slice the potato thinly on a mandoline. Coat the potato slices in the oil and place on a baking sheet in an even layer. Combine all the seasonings in a small bowl and sprinkle on the potato slices. Bake for 20 - 30 minutes or until the chips are a light golden brown.
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.