To say we’re surprised that Old Spice’s newest video is great, would be a lie. The company that’s known for its outrageously funny ads has done it again with the Champion “I Will Live Forever” advertisement, released just in time for London 2012.

The commercial begins with a thin man about to start a swim race, clearly out-sized by his competitors. Sporting an old-school pair of headphones, which are reciting “I will make it to the big championship. I will win all the first-place medals, and most of the other ones” in his ear, our unnamed protagonist undoubtedly wins the race.

The cologne video of course continues with the typical Old Spice theme: everything will always be awesome if you have Old Spice.