The Signup Landing Page

Most people may have seen the Robinhood.io page using a video background. After several iterations this was their final waiting list version. Keep in mind, just because they used a background video signup page doesn’t mean you have to.

The Waiting List Thank You Page

This is where the real magic starts to happen. The team at Robinhood reported that over 50% of signups came through social referrals. So besides a great thank you, the real call-to-action on this secondary page is to get people sharing.

Strategy

Here’s why this expertly crafted thank you page converts well:

a simple thank you message

displays a signups place in line

clear call-to-action and incentive of sharing for priority access

gives people a reason to revisit the page and see their progress

Setup with KickoffLabs

1. To create the dedicated thank you page, from the “Pages & Forms” drop-down click ‘Add New Page or Widget’.

2. In the lead capture tool selection screen, scroll down to the “Thank You Pages” section and click ‘Create a New Thank You Page’.

3. Give your thank you page a name, then locate our new “Robinhood Waits In Line” thank you page theme and click ‘Choose’.

You’ll want to use this theme for the waiting line functionality that’s built in.

4. From your page dashboard, click ‘Edit Page’ to enter the designer.

5. Inside of the designer is where you’ll edit the page and configure the waiting list numbers.

Our “Robinhood Waits In Line” theme automatically calculates and displays the correct information to your signups. However inside of the designer you will see default test numbers so you can see what an example would look like.

6. Here’s an overview of the waitlist settings:

Number on the waitlist – the place in number of signups. If they were signup #10, they would see 10… if they were signup #999, they would see 999.

In line after you – the number of people in line behind a signup.

Friends referred – the number of succesful signups via social referrals one person has sent you.

Early access requires – the number of succesful signups via social referrals one person needs to jump their place in line.

All of the text on the page is completely editable, so you can change these labels to fit your needs.

7. From the “General” sidebar tab, you can choose whether or not to display the waitlist number sections along with customizing the “Skip Line Number” (number of referrals a person needs to skip the waitlist).

In this example I’ll be updating the “Skip Line Number” to 5 (the default is 3), but will leave all other settings as they are.

8. When complete making edits to your thank you page, click ‘Save’, then click ‘Done’ to exit the designer.

9. One final step after creating your thank you page, we need to assign the signup landing page to redirect to the thank you page. Click back to your Campaign dashboard to do so.

10. Locate the signup landing page and click ‘Edit Page’.

11. From the “Thanks” sidebar tab, locate the “Redirect Options” section. In the “Redirect To” drop-down, choose the Thank You Page you created earlier.

2. In the “Influencer Email Settings”, tick the checkbox to enable influencer emails.

3. Now customize the email by adding in text, images, etc… and when you’re done click ‘Save Influencer Email Settings’.

All set creating the influencer email!

C. Incentive emails (a KickoffLabs exclusive)

1. From the “Emails” drop-down, click ‘Setup Incentive Emails’.

2. Click ‘Add Your First Incentive Email’ to create the email.

3. Make sure the incentive email is enabled. Then in the “Required Number of Leads” field, place in the number of successful referrals necessary to skip the line.

If you recall, for the campaign in this example I setup a 5 referral “skip line number”. So if people refer 5 friends, I want an automatic email to go out letting them know.

In this example, I’m linking to a potential special link that people can use to gain access. But you can include a direct link to your app download, product sales page… whatever the conversion goal is.