Receive the latest weird updates in your inbox

These skinny jeans truly leave nothing to the imagination. Good thing they're fake.

American Eagle Outfitters' new YouTube ad purporting to sell spray-on jeans has gone viral much to the delight of the company's marketing department.

Pigs in the City

A New York family is selling their house and leaving the city because they refuse to part with their pet pig. Danielle Forgione has started a petition to make pig ownership legal in New York City. She was issued city animal violations and was told by both the city and her management office that she needed to get rid of the pig or move. (Published Monday, Mar 25, 2013)

"We wanted to have fun with our fans," Vice President of Brand Marketing Bob Holobinko said on the Today show. "And the response has been incredible."

At first glance, it looks like any other American Eagle Outfitters ad, replete with cool-looking young adults doing cool things and wearing the retailer's latest creation: Skinny Skinny jeans.

Weird News Photos: Signs Asks Joggers to Stop Pooping on Trail

But about 17 seconds into the video, viewers will notice that something is amok. The Skinny Skinny jeans are actually spray painted on and the actors are wearing no pants at all.

The YouTube video has been viewed almost 350,000 times, as of Friday morning. This faux ad comes a week after Pepsi launched a video that shows NASCAR star Jeff Gordon pranking a hapless car salesman. The salesman was reportedly in on the joke, but the video's popularity underscored the power of viral ads and its ability to promote brand awareness and get people talking.

"This is phenomenal," marketing consultant Peter Shankman said of American Eagle on the Today show. "A great way to bust out from the mainstream and people are talking about it."

The link in the video description takes viewers to AEO's online store, which purports to sell the spray-on jeans in Indigo and Bright Light.

But to be clear, the paint is not for sale, Holobinko said. Visitors who try to purchase the paint will get a message that says they're out of stock and a prompt that asks for shoppers' email addresses.

It isn't a total loss for those who were seeking a bigger pay-off to the fake ad.

"There will be an offer that the customer will receive throughout the campaign when we capture their email at the end," he said.

Holobinko also hinted that there will be more ads to come. The second ad is slated to appear next week.

"We think of it is as a journey," he said. "So this is the first installment."