Social Media Strategy Have a professional social media strategy (properly designed) is a very powerful marketing advantage for any modern enterprise. The strong development of social networks is the answer to an increasing demand from users: to stay connected to the others. In fact, the more successful your business is, the better it becomes at social media marketing. A chicken and egg story?

We live in the information age and thus, the process of digital transformation of any business is unstoppable. Having a web presence is vital for any business nowadays. Not only does it improve and enhance the relationship with your customers, but it also allows you to streamline and globalize all the processes. Being online has never been easier since you do not need either to take care of the website development and design, or overall monitoring of your company’s network…

Customer experience is to be understood as a multidimensional interactive process between a brand and a customer. The customer experience has to do with emotions, with how the client feels when they interact with a given organization. The process is long; it begins long before the purchase of our products/services is carried out. We are not only rational beings (homo-economicus). Putting the customer at the center of an organization implies to stop offering just rational attributes to also put forward…

Digital Transformation The digital transformation refers to changes associated with the application of digital technology in all aspects of society: individual companies, governments, mass media, art, science … The digital society is changing deeply at a rapid pace and in a comprehensive manner. Ours is a new digital world of fast and relentless change. The information and communications technology (ICT) have changed significantly the way we communicate, are informed and consume products and services. The digital transformation is the occasion…

OmniChannel Strategy: What is OmniChannel? The omnichannel strategy is a sales approach that seeks to offer customers a seamless shopping experience; whether the customer is shopping online from a PC or from a mobile device, by phone or in a store. The omnichannel strategy arises from the need for companies to adapt to a networked customer, eager for information and immediacy. The omnichannel strategy implies to talk with customers through the channel they prefer. The omnichannel strategy involves the ability…