Colours in Cultures

Colours have a strong influence on human perception of an object. The meaning of colour can vary greatly between cultures and even on a personal level based on circumstances. Each culture has different meanings for different colours, something that is important to study from a business perspective. Colours that have a positive meaning in a country, when used for a product, lend to its positive perception.

Colours form an important aspect of communication. They evoke feelings and emotions, whether positive or negative, in all groups of people. From a business perspective, it’s important to know the wider meaning of colour in cultures to be well received in a market.

We have created an interactive page to display the meaning of different colours in cultures. Click on the image below to access the interactive page.