IntelliProtect Enables Consumers to Take Control of Their Online Privacy

Company Assigns Users First-Ever Personal Privacy Score to Measure How Well Consumers Are Protecting Their Privacy Online

IRVINE, CA--(Marketwire - January 18, 2011) - IntelliProtect today launched an online privacy management service that enables consumers to take control of their personal privacy online. IntelliProtect's easy-to-use online tools and automated processes allow users to quickly and easily block behavioral tracking technology, unsubscribe from marketing lists and remove personal information from online directories. The first-of-its-kind service also assigns each user a Personal Privacy Score, offering consumers a tangible benchmark for measuring and maintaining online privacy.

As online tracking companies continue to develop new and evasive ways to follow consumers online, IntelliProtect's automated personal privacy management solution enables users to create a privacy profile, blocking behavioral targeting and removing their names from thousands of marketing lists and directories. IntelliProtect then continues to perform these actions on a regular basis to make sure a user's privacy is constantly maintained.

"Each day, we uncover new technologies that are making it easier for advertisers to track individuals online without their knowledge. The FTC's recent proposal for a 'do not track' system and the Commerce Department's recent 'Privacy Bill of Rights' proposal are great indicators of how serious an issue privacy is for consumers," said Doug Wolfgram, CEO, IntelliProtect. "IntelliProtect is a service that enables consumers to instantly control and manage their personal privacy online, and our proprietary Personal Privacy Score provides users with a way to measure their level of online privacy."

Mitigating threats online is more complex than ever, and as Web use increases, so does the risk of personal information falling into the hands of predators. IntelliProtect is the first service to assign users a Personal Privacy Score, a measure of the actions one has taken to shield against online privacy invasion.

Consumers can immediately improve their score with a simple 'click,' to automatically set specific browser cookies that tell advertisers not to track them, submit requests to have their information removed from online directories and send unsubscribe requests to thousands of email marketing lists at once.

A recent USA Today / Gallup poll found that nearly 7 out of 10 Internet users do not want to be targeted online by behavioral tracking services. However, as Web use, online shopping and social networking continue to increase, so does privacy invasion. With the launch of IntelliProtect, consumers now have access to privacy management on a continuous basis through its new tools that help control, manage and increase personal privacy online.