Companies made bigger, bolder commitments to green in 2010

OAKLAND, CA — In 2010, U.S. corporations continued to enhance their sustainable business efforts by making bigger, bolder, longer-term sustainability commitments, according to GreenBiz.

GreenBiz has issued its fourth annual State of Green Business report, which measures the progress of U.S. business and the economy from an environmental perspective, and highlights key trends in corporate culture in regard to the environment, the article noted.

This year''s report shows a dramatic shift is occurring in mainstream business: Companies are thinking bigger and longer-term about sustainability — a an analysis of businesses in 2010 shows that even during economically challenging times, many companies invested more in their sustainability activities and made bold new sustainability commitments, the article stated.

"Companies are thinking bigger and longer-term about sustainability — a sea-change from their otherwise notoriously incremental, short-term thinking," wrote Joel Makower, executive editor of GreenBiz.com and principal author of the report.

"During these tough times, many have doubled down on their sustainability activities and commitments. During 2010, we saw a steady march of progress, with some of the world''s biggest companies and brands putting a stake in the ground in the name of environmental, and sometimes, social sustainability," Makower added.