She is alleged to have recently said: “I’m going to take everyone on and I’m going to shock everyone.

“I know what works, I know what women want, and I know there is money to be made. My name is my brand and it’s going to be the biggest thing in fashion.”

A close friend told Britain’s Grazia magazine: “No contracts have been signed yet, so there is no launch date – although she is looking at getting something underway by next year. But everyone around her is being really positive about the whole thing. They think it will just grow and grow.”