Including Kingdom Pizza Under Your Feet

We spend quite a while at malls and airports standing on escalators. Advertising agencies are starting to tap into this source with creative campaigns right under your feet. "Want extra cheese pizza? Just get over here!" that’s the tagline used in this creative escalator based ad campaign for Kingdom Pizza. Pizza slices are strategically placed at the edges of adjacent escalator steps with melted extra cheese effect stretching between them.

The cool campaign was created by JWT a=vertising agency, Beijing, China with art direction by Chris Yan.