Tag Archives: Melbourne Writer’s Festival

Beacons are taking mobile to a new level. They are helping add location and context to mobile communications and therefore, delivering more relevant information to consumers. What does this mean? More useful information, higher brand awareness and more innovative campaigns. These are some of the coolest beacon campaigns we have seen and worked on.

Hillshire Brands showed everyone how to increase sausage sales. Consumers who had the Epicurious or Key Ring apps received branded notifications from Hillshire when they were in supermarkets that work with the apps. There were also banner ads for the sausages within the app. The results? Purchase intent increased 20 percent and brand awareness increased 36 percent.

The Melbourne Writer’s Festival worked with us to put together a choose-your-own-adventure storytelling app using beacons and it was one of our favorite campaigns to date. Consumers could walk through the city listening to original short stories that referenced places and landmarks, and literally choose different endings based on the direction they walked. Check out the video here.

Have you ever wished you could choose the outcome of your favorite story? We’re excited to announce Twists and Turns, the first-ever choose your own adventure storytelling app, is now available for the Melbourne Writer’s Festival! Created for advertising agency, JWT, Twists & Turns uses beacons located throughout the city to determine a variety of storylines told within the app based on which street a user walks down.

There are three fictional stories that reference key locations throughout Melbourne, each with four different versions. Using a network of beacons placed throughout the city, the app maps physical locations to specific chapters of the stories. Depending on which street a user walks down, different storylines are triggered. You can see the stories come to life and determine which direction you want the story to go as you “twist and turn” throughout the city. (more…)