Cloud and Software

The truth of how the cloud market is developing, in real financial terms for vendors and use cases for customers, can be a difficult thing to come by, but TBR’s Cloud and Software service provides exactly that. On the vendor side, we provide a true picture of the market by delivering cloud and software vendor financials that go well beyond reported data, revenue benchmarks, sales strategy analysis, marketing strategy analysis, and market sizing and forecasting. You receive vendor-specific revenue and expense, profitability, strategy, go-to-market, and resource deployment analysis; business model best practices; and more. On the customer side, we validate the vendor analysis with customer adoption, workload and use case insight, perception of vendors, and analysis of common buying scenarios, including how containers, OpenStack and other emerging technologies are being perceived and used.

Our Cloud service spans the spectrum of Everything as a Service and related opportunities, including IaaS, PaaS, SaaS, BPaaS, hybrid cloud, hybrid IT and all related consulting, integration, server, storage, and network components that make up the wide variety of cloud markets. Our Software service provides clients insight into the enterprise software ecosystem, including applications vendors, systems management providers and technology vendors as well as the partner networks each segment relies on to sustain revenue growth in the enterprise and midmarket.

Cadence

Recent Publications

Cloud marketplaces are small in revenue impact but mighty in market impact

Cloud marketplaces are more of a slow burn compared to pronounced market impacts in books, retail and music To predict the impact of cloud marketplaces, it is worth evaluating how similar changes in go-to-market strategies have impacted other markets. Sears (Nasdaq: SHLDQ), Amazon (Nasdaq: AMZN) and Apple (Nasdaq: AAPL) are three very different companies that […]

IBM helps customers extend IP ‘inside out’ to anyone, anywhere

TBR perspective After shifting the format from multiple events in years past to one major customer event in 2018 at a single venue, this year IBM (NYSE: IBM) moved its massive customer event, IBM Think 2019, from Las Vegas to San Francisco with far fewer logistical glitches than last year. Analysts were guided by a […]

Customer Success Stories

“Great work by TBR on our battle cards! The team is impressed with the depth of content and excellence in delivery. Our SVP of Sales was basically banging the table to get his team to get these deployed!” — Senior Director of Market Intel, Leading Digital Marketing Software Company

"Our sales team still relies on the competitive positioning tools you did for us ... . It was incredibly well received by our sales team and, I believe, has played a part in helping us achieve our recent share gains." — Product Manager, Top 3 Global Device Business

“TBR is my go-to for executive-facing intelligence because their work can be directly implemented into our strategy canvases. We regularly make decisions based on TBR insights.” — Global Program Director of Market Intel and Advisory, Fortune 50 Technology and Services Firm

“TBR Modeling enables a new level of discipline for resource allocation to business operations. With shareholder pressure to increase ROI velocity whilst managing risk, this modeling capability provided us the level of granularity required for competitive analytics and planning platforms.” — VP Strategy, Telecom Industry

“I have worked with a number of research firms in my career and have found that you do not always get the value that you are either promised or expect. That is not the case with TBR. They delivered not only the data that you would expect when you invest in a project, but they exceeded our expectations with a very thorough and insightful view into how the results from the research could improve our business. Based upon the study and TBR’s recommendations, we are moving forward with an advertising campaign to capture a very important customer segment.” — Director of Global Field Marketing, Top-5 Multi-platform Vendor

“TBR builds the best tech P&Ls in the world! Our executives have come to rely on the quarterly data you provide, and use it to measure the relative success of their business units.” — VP/Global Head of Customer & Market Insights, Top 5 Global Enterprise Tech Firm

“Any time an executive puts up a number that shows our results against competitors or the market, TBR’s name is always footnoted. It’s clearly your differentiator and helping you build brand at the highest levels.”
— Head of Market Intelligence, Global System Integrator

"The work your team did helped us go from almost not launching our new offering to going forward with the launch. Since the launch, we've been getting great feedback from sales on the pricing of the offering and seeing little pushback from customers, and the revenue performance has surpassed expectations. I still use the material two or three times per week when guiding product managers and sales on the portfolio strategy.” — Principal Portfolio Director, Top 3 Global Multiline Services Firm