Oreo, the surprise social media darling of the 2013 Super Bowl, is back with a viral video promising to "make the world a better and more efficient place" for people who participate in the time-honored ritual of twisting Oreo cookies open before eating them.

(Image Credit: Youtube/Oreo)

David Neevel, a physicist and copywriter, is featured in the first of a series of videos Oreo plans to release showing off inventors' solutions to solve the age-old cookie versus creme battle.