We've got a brand new issue of Growth Weekly to help get you back in the groove...

The theme of this week's issue is Back to Basics, as it's entirely focused on the fundamentals of Growth Hacking on all the major social media channels.

If your company is just getting started with a new marketing strategy, or even if you're a seasoned Growth Hacker looking for a quick refresher on best practices, this issue is for you!

There are a million ways to build your brand; and as it turns out, many of them are 100% free. So be sure to use the sage advice in this week's issue to make informed marketing decisions with confidence.

Thanks again to everyone who shared Growth Weekly on Twitter and Facebook! We appreciate you all so very much. 🙏

We'd all love to understand our audiences better, get more clicks, shares, email addresses, and increase the overall exposure of our brand. Some of us even specialize in these skills professionally.

For the rest of us simply trying to learn these skills on the fly, professionals like Sarah Peterson (@petersonsar) and Sean Bestor (@sbestor15) at SumoMe have created a near-perfect cheat sheet of hacks that virtually anyone can execute.

These 11 hacks are intuitive, easy to use, and above all else... proven. Read this article to gain further insights into your target consumers, and then act upon your newfound knowledge!

Facebook

You might want to consider the time it takes for your ads to load. According to this article by Garett Sloane (@GarettSloane), 40% of Facebook users "click away if a page takes three seconds to load." Three seconds!!! That's it.

Facebook knows this stat, which is why they just changed their algorithm to prioritize fast-loading ads over slower-loading ads. Google is making similar changes to their AdWords platform. Will your Facebook and Google Ads get left in the dust?

Read this article to get your brand on the best footing in this race against time! ⏰

Instagram

This post by Susanna Gebauer (@dreckbaerfrau) zeroes in on 8 proven Instagram marketing strategies by some truly exceptional brands. Whether you're a startup trying to build a community, or a massive conglomerate seeking to maintain your customer's attention, read this article to figure out what works!

There are some really great, inspirational visuals in this post. Enjoy! 😉

Twitter

Ever shown up late to a party, awkwardly trying to slide into conversations without knowing when to speak up, what to say, or how to say it? It's tough... especially when the one or two friends you do know are nowhere to be seen.

Turns out, building up the courage to branch out and build your Twitter marketing network isn't much different. In this post, Aaron Lee (@AskAaronLee) uses this social mixer analogy as a framework for his tried and true Twitter networking tips.

According to Aaron, "Twitter is the best platform to grow your expertise because it's an open platform with no limitations, unlike others where you need to be connected from both ends to engage with people."

Find the movers and shakers, jump into conversations already in progress, build your contact list, and habitually engaging with new users by following Aaron's lead. Use this post to blend social savviness with technical know-how, and turn your marketing persona into the life of the Twitter party. 💃🍸

Youtube

The world of YouTube is almost as endless as the internet itself, and apparently it has its own set of hacks that you probably aren't using... yet.

Wanna know how to access high-quality royalty-free sound effects and music? Or how to imbed links into your YouTube videos for marketing purposes? Or, how to apply Google Trends to YouTube to increase your Page Rank? It's all in there.

The post by Lindsay Kolowich (@lkolo25) even links a YouTube video in which a cast of deranged puppets explains your YouTube copyright... rights. Check it out! 😄

SEO

Link building and SEO may seem like the old dudes at the club, but guess what? They still party.

According to this article by Murris Johnson (@LinkAssistant), "The two most influential factors Google uses to rank websites are directly related to backlinks."

By using backlinks effectively, you can increase targeted traffic to your site, increase familiarity with your brand, and even build your reputation as an authority in your industry. So where should you look for backlinks that work? Murris Johnson claims the answer lies with your competition...

Learn how to outsmart and outrank your competitors with this step-by-step backlinking approach. Your efforts will be well rewarded! 😌

Retargeting

Market segmentation involves separating the customers you seek based on their different needs and characteristics. By asking the right questions, your previous sales and customer data can provide insights that zero in on where the money is.

This post by Jon MacDonald (@jonmacdonald) teaches you just how to do that. As Jon states, "The aim of market segmentation is to know what matters, where it matters, and when it matters." Integrate segmentation into your marketing plan with this article, and unlock the hidden growth potential within your business.