I've been using Morocanoil for about a year and I tried something from Boots once which was recommended on here and was half the price. It didn't even come near to what Moroccanoil did for my hair. I gave it away after a couple of tries and bought another bottle of Moroccanoil. It is £30, but it lasts forever. It might be worth signing up for Buyapowa updates. That's the only place I've ever seen it cheaper - in fact, since I was the first person to sign up for the buy, I got it for free!

My mil bought me some for xmas as I couldn't justify the price. It is absolutely fantastic and worth the extra imo. You hardly need any and the difference it has made to my hair is unbelievable. I have very frizzy dry curly hair that most conditioners don't touch.I suppose if you don't have extreme problems with your hair and are youngish you may not need the expensive stuff though, not sure I would have done 10 years ago.Hope this helps.