It’s back to school time and time to make lunches again, already! Lunches are such a chore, especially in this day and age where so many children have peanut allergies. Peanut butter was always a staple at my house. I don’t even remember knowing anyone who was allergic to peanuts. Even when my boys were in school, there wasn’t a peanut concern. Everyone loved peanut butter, peanut butter and jam or peanut butter and banana sandwiches. Now, with my daughter going into her senior year of kindergarten, we will again have to stop serving peanut butter for the year. There is a peanut allergy sufferer in the school she attends so peanut butter isn’t an option, rightly so. My daughter won’t eat sliced meat, I can’t say I blame her, it’s not very appetizing after sitting in a lunch box all morning. Even with the ice pack, it just doesn’t appeal to her. I have tried so many ideas for sandwiches but nothing ever suits. The peanut allergy at school was driving me nuts! She loves her peanut butter! So, I went on a “fake” peanut butter hunt. They make a replacement or fake everything else, I knew they must make something to replace peanut butter. I searched a few stores and I didn’t find anything, then I was in the health food isle of my local Metro store and right beside the natural peanut butter, sat a jar of WOW Butter. I thanked my lucky stars for finding such a product, I read the label to make sure it was actually an edible food product and headed to the cash. Start the car! I was so excited K was going to get her favorite sandwich at school the next day.

When I arrived home, I read the jar label a little closer and WOW Butteris actually gluten-free too. Instead of peanuts, WOW Butter is made with non-GMO Canadian toasted soy. There’s no added colouring and is a source of omega-3 polyunsaturates. WOW Buttersounded like it would be as healthy as peanut butter. Looking at the jar, I found if you peeled back the top label, there were sixteen school lunch stickers underneath. Fantastic! I wouldn’t even have to write on the sandwich container that the sandwich is “peanut free.” Just peel and stick the “100% Peanut Free” label onto the container.

The true test was about to happen when I opened the jar to see what the WOW Butterwould look like. It had to look like real peanut butter, anything else wouldn’t be acceptable to K. Looking at the opened jar of WOW Butter, I would have to say, yes, it did look like peanut butter, maybe a little thicker but close enough that K wouldn’t notice the difference. Using a spoon I tasted the WOW Butter, it did have that roasted peanut flavor and was fairly creamy. It would definitely do the job replacing the peanut butter on K’s lunch. Since it received the Mommy seal of approval, I made K a sandwich using the WOW Butter. I was expecting a fuss to be made when she seen the fake peanut butter sandwich. She sat down and ate a half of sandwich and never said a word! I don’t like tricking my little one, so I did explain that it wasn’t peanut butter but it was WOW Butter and she could take it on her lunch now. K hugged me and told me I was the best mommy in the world! That meant WOW Butterjust got its Kid seal of approval!

WOWBUTTER tastes just like peanut butter! 100% Peanut Free Gluten Free No added colour Made in a 100% Peanut, Gluten and Dairy Free FacilityMade with Non-GMO Canadian Toasted Soy

Don’t let the peanut allergy at school drive you nuts! Wow Butter made this mom a happy camper.

Disclosure: I did not receive compensation for this review. All opinions are my own.

Hi, my name is Dawn, Community Manager, Social Media Expert and mom. My career went from working as a Senior Administrative Assistant at a high tech company in Ottawa, back to college to become an Early Childhood Educator, throw in a year of Decorating and Home Staging at an Ottawa design school to being in the health care field. My passion is writing and always has been through every stage of my life.
I reside in a small town in Ontario and love to network with other parents through Twitter, Facebook and Pinterest. If I am not being a mommy, I am blogging or hanging out at one of the many social media sites. Sometimes multi tasking and doing all three! I enjoy the outdoors, curling up with a good book, yoga and all things mom.

So glad you were able to find WOW butter. It’s definitely a great alternative and tastes so similar to real peanut butter 🙂 My daughter has a severe peanut allergy and it’s so sad when I see parents have negative reactions about it and complain about their child’s lunches without peanut butter…as I know if it was their child, they would want to be just as safe about school. We’ve almost lost our daughter to her allergy before, and so I’m so happy that there’s a product like WOW butter and Sunbutter and many others that make it easier for other parents who don’t have peanut allergy children, still make their lunches enjoyable 🙂

This is BY FAR our FAVOURITE PB substitute. I too, explained to my kids that it’s WOW butter and not PB as to not have any confusion at school. My kids love their wow and jelly sandwiches!!! The Metro closest to us stopped carrying it, but you can also buy this at Costco.

We prefer Golden Pea Butter and Sunbutter (sunflower seed butter) over WOW Butter. There are many tasty ways around the peanut butter lunch dilemma. With a little trial and error, you’re likely to find a family favourite.

Hi Brandi! Yes, it has to be difficult when your child is allergic to peanut butter. You must have been terrified. I am so happy there are other products out there to replace peanut butter too! People need to respect the “peanut-free” rules at their school, I wouldn’t want to be the one to cause a little one to get so sick. Thanks for your input and reading 🙂

I am looking for a pb alternative but I don’t think WOW will cut it because of the negatives associated with this kind of soy- GMO, and influence on hormones. The article I have linked to outlines some of this.

I am glad for the comments and will now look up Golden Pea and Sun to see what they use.

For a child with an allergy to peanuts it’s life threatening if another child brings peanut butter sandwiches to school so it is totally acceptable that they aren’t allowed to do this. I think it’s marvellous that there are alternatives that don’t contain peanuts, that keeps everyone happy 🙂