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Geneva, 28th April 2016. The MCI Group, a key driver of innovation in global meetings, events, association, and congress industries, is hosting its Management and co-located Association Academy Week, which started Tuesday 26th April in Dubai.

MCI Group gathers to discuss future of associations global development in the digital age

MCI Group gathers to discuss future of associations global development in the digital age

Geneva, 28th April 2016. The MCI Group, a key driver of innovation in global meetings, events, association, and congress industries, is hosting its Management and co-located Association Academy Week, which started Tuesday 26th April in Dubai.

During this internal MCI event; associations, professional societies, trade organisations, federations, foundations, and for-cause nonprofits are at the heart of everything discussed, shared and learned.

A key issue many MCI Association clients face is how to better engage customers and members. To help associations better measure engagement strategies and identify best practices to improve performance, MCI will launch a Global Engagement Index, at a summit on June 8-9 in Washington DC.

Nikki Walker, VP Global Association Management and Consulting, explains that this week is an opportunity to bring MCI's best minds and leaders to focus on solving the challenges to drive associations’ relevance and helping them optimize their return on investment and membership engagement.

MCI holds offices across Europe, the Middle East, Asia-Pacific, North and South America, and Africa. Leveraging its capabilities in terms of universal reach and global infrastructure, MCI helps associations with designing their strategic relevance, boosting membership, growing globally, organizing and innovating congresses.

MCI works with hundreds of association clients, of which 100 are long-term relationships, predominantly in the fields of Engineering & ICT, Professional Services and Healthcare & Science.

“We are very proud that MCI Dubai has just completed its 10 year journey and we are moving onto our next 10 year phase. MCI is a fast growing company and we are defining our 2020 vision specifically for our association clients. This week we will explore how we continue to innovate and add value to this important customer segment.” Sumaira Isaacs, COO IMEA.

MCI is a global leader in engaging and activating audiences. Since 1987 we have been driving innovation in events and production, meetings, incentives, congresses and association and community management. Through our creative, consulting, analytics, sustainability and digital services, MCI helps multinational companies and international associations enhance their organizational performance, grow globally, energise communities and drive their business results. MCI is an independently owned company with headquarters in Geneva, Switzerland. Our 1,800 professionals in 60 cities and 31 countries help clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at www.mci-group.com.