Econogics, Inc.

What is Econogics, Inc.?

Econogics, Inc. is a small consulting company that helps North
American businesses improve their bottom line using practices and
technologies which are environmentally beneficial. We know this is
counter-intuitive for most business people in North America; but
we know it works, so we are prepared to take some time showing you
how this can work. When it comes to addressing your business and
local opportunities, we know that a one-size-fits-all solution
doesn't make sense. Recovering waste heat for district heating may
be attractive in much of Canada, but just doesn't make economic
sense in places like southern Florida. Similarly, an oil furnace
may not be the best heating solution if scrap wood is available to
you at a very low cost and in sufficient quantity.

If your business is interested in: cutting operating costs;
obtaining competitive advantage; positioning your firm to increase
revenues; improving employee morale and productivity; and, being
perceived as a responsible corporate citizen, then call us - we
can help you make it happen.

We are not environmentalists with a hidden agenda masquerading
as a business. We are business people first. The founder of our
company has his university degree in Commerce (Business
Administration) and 20 years of business experience. We have seen
how sound environmental practices can pay dividends. We want to
bring that knowledge to bear on your business situation for your
advantage, and make a good living ourselves while doing it.
Traditional business practices are pervasive, and take time to
change. We know that management by fad does not produce lasting
results. We want a long, productive relationship with our clients,
so we will work with you at a pace that makes you comfortable, as
fast or as slow as that may be. We want to start with a small
change (which will be unique to each business and industry
situation), let you see the positive results, then move onto
another opportunity for improvement within your business. If a
hard-nosed cost-benefit analysis does not justify an
environmentally-beneficial activity by your firm, we will not
recommend it to you. We will not include soft benefits in a
return-on-investment (ROI) analysis, unless your corporate policy
mandates it.

What is Econogics?

"Econogics" is a term
created by the founder of our company. It is a blending of the
words "economics" and "ecologic", symbolizing
the fact that these two concepts should co-exist comfortably with
each other, not act in opposition. It is our belief that good
economic behaviour and good ecologic behaviour should normally be
the same; that when they are not, it is due to a distortion of the
natural economics of our environment and society. The major
distortion which underlies many of our environmental problems
today is the practice of placing no economic value on our shared
natural resources. Corporations and individuals are permitted to
consume clean air, clean water, fertile soil and other natural
resources at either no cost, or a token cost. As a society, we
need to stop giving away our valuable air, water and soil, and
have those that use them pay a fair price for their consumption.
This is beginning to happen around the planet. Governments around
the world are shifting from financing services from the general
tax base to financing by means of "user fees". We feel a
similar practice is required for those that consume our clean air
by filling it with particulate and gaseous emissions, consume our
drinkable water by dirtying it, consume our fertile soils with
poisons; we call it "Polluter Pays". Such changes will
have a dramatic impact on many industries. Is your business ready
for the changes that are coming? Is your business familiar with,
or even planning to implement ISO 14000 standards (for
environmental management)?

Until such time as society gathers up the courage to make this
change, our role is to show North American business how their
traditional practices are costing them money and competitive
advantage, as well as damaging the environment around them, and
how correcting these practices will work to their benefit.

About the Econogics logo

The logo is meant to convey a lot of things:
- all lower case symbolizes our belief that small things matter
- the increasing size of the characters symbolizes the growing concerns about our environment, and that ecological behaviour can lead to growing profits by reducing costs
- the use of the cent sign and dollar sign at the end reminds us that if we mind the cents, the dollars will look after themselves, and that economics is still the great motivator for the consumer
- monochrome black and white because our message is simple and clear, as clear as black and white
- the upward curve denotes optimism, because we can make a positive difference