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Riding the iPhone to Advertising Glory

The saddest attempt to grab a piece of the iPhone buzz? There was Verizon's, "Hey, our store is totally open, too" pitch from Friday. One suspects that something along the lines of "We're totally open too and handing out snickerdoodles" might have carried more water with the iPhone-buying, cookie-eating public.

Then there was Orb's bold question, "Who needs an iPhone?" After all, the company posited, "140 million people can already do what Apple promises," suggesting that the company's new gadget was nothing more than a $599 version of their MyCasting service. So how come when I walked in around in front of eager Apple fans on Friday, waving around my Orb-ready handset, shouting, "Suckers," I got little more than a few eye rolls?

Of those that I've seen, I'd have to hand the award to Jamaica's finest, Red Stripe, which declared today, "Boo handheld devices that aren't beer." Yep, who needs EDGE when you've got b.e.e.r.? That's a 3G network, directly to your liver.

All three managed to just score a bit of free advertising on this here blog, so I guess they're all winners, in the end. Now where did I put that ice cold bottle of sweet, sweet handheld refreshment?

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