Lendo is a new ICO that aims to be a platform where people can get personal loans using their crypto coins as collateral. If you have a lot of crypto and need to make a large purchase, you could get one of these loans instead of having to sell your crypto. You get the crypto back when you pay off the loan. Loan money is given to you in your fiat currency.

Lendo aims to be a regulated institution so that people go in with less risk. There are no anonymous admin here. Everyone and everything is public and they already have one UK lending partner. Read the whitepaper for more details!