How Top Salespeople Connect and Drive Decisions at the Executive Level

by Marc Miller

Bestselling author Marc Miller delivers a new, critical tool for connecting with decision makers to make more and bigger sales. He offers a new sales approach designed to help salespeople earn A Seat at the Table – the place reserved for those select people who set the direction and the budget of an enterprise.

The Future of a Radical Price

by Chris Anderson

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

Finding Your Competitive Advantage in an Up and Down Economy

by Peter Navarro

A recession can do far more damage to your organization than any of your ten toughest competitors. Without question, this is the most important lesson that business executives have all too painfully learned in the carnage of the 2007-2009 economic crash. Internationally recognized as an authority on managing the business cycle for competitive advantage, Peter Navarro shows how your organization can be a winner over the course of its entire cycle – not just when economic times are good.

Building Human Resources From the Outside In

The biggest challenge for HR professionals today is to help their respective organizations succeed. HR professionals often focus internally on the function of HR rather than externally on what customers and investors need HR to deliver. If HR professionals are to truly serve as business partners, then their goals must be the goals of the business. Transforming HR professionals into business partners isn't the end in and of itself; it's the means to a strategic, business-oriented end.

12 Principles for Surviving and Thriving at Work, Home, and School

by John Medina

In this summary of Brain Rules, molecular biologist John Medina shares his lifelong interest in how the brain sciences might influence the way we teach and the way we work. He introduces 12 Brain Rules which cover what scientists know for sure about how our brains work and also offers ideas for investigating how each rule might apply to our daily lives. This summary will show you how to better understand how your brain really works — and how to get the most out of it.

Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion

by Annie McKee, Richard Boyatzis

A Soundview Featured Book ReviewAny leader straining under the weight of his or her position needs to read this book. Boyatzis and McKee attempt to reverse what they term the "dissonance" suffered by leaders. A leader is expected to deliver success quarter after quarter with an ever-increasing list of objectives. This book helps executives maximize their strengths and conquer the challenges of their unique place in the organization.

Lessons Learned from the Trailer Park to the Corner Office

by John Boswell, David Novak

A Soundview Featured Book ReviewDavid Novak is worthy of depiction in a Horatio Alger novel. Novak never attended business school and spent most of his youth living in a series of trailer parks. Despite his humble roots, he rose to become CEO of Yum Brands, one of the largest food, beverage and restaurant companies in the world. This book provides insight on Novak's inspirations and what he learned on his unforgettable journey.

What I Learned Rescuing America's Most Troubled Companies

by Steve Miller

A Soundview Featured Book ReviewSteve Miller has earned an international reputation for fixing major problems in several industries. In The Turnaround Kid he recounts his inside view of American manufacturing and offers perspective on what it will take to bring it back to profitability. In his story he incorporates the important role that his wife played in his success and how she kept him focused even throughout her battle with brain cancer.

Radical Contradictions That Drive Success at the World's Best Manufacturer

by Norihiko Shimizu, Emi Osono, Hirotaka Takeuchi

Three business strategy experts identify six contradictory forces that have kept Toyota on the path of realizing continuous innovation and constant renewal. As the authors show, Toyota thrives on paradoxes as it harnesses opposing propositions to energize itself. We learn that companies that create their own contradictions can achieve higher levels of performance.