The Future of Nonprofits: Innovate and Thrive in the Digital Age

Ever heard of an internal entrepreneur? You might know the type.
They’re kind of employee who pushes mercilessly towards the
trends of the future. Often looked at as a little bit outside the
mainstream, more often than not the decisions this internal
entrepreneur makes on behalf of an organization pay off in
spades.

So what makes an internal entrepreneur? How can you, as a
nonprofit, create a culture that rewards futuring, internal
entrepreneurs and innovation and doesn’t shut it down?

The book “The Future of Nonprofits: Thrive and Innovate in
the Digital Age” helps organizations do those very
things. Better predicting future trends helps to reshape culture,
creating the kind of environment ripe for positive growth in this
fast changing world we work in today. Designed for nonprofit
employees on all levels, the book will become a go to handbook for
those interested in adapting in the modern world, not looking to be
left behind.

The Future of Nonprofits helps organizations capitalize on
internal innovation. Innovative nonprofits are able to better
predict future trends to remake and reshape their culture,
structure, and staff to be a more nimble and lean. By applying the
strategies laid out in this book, nonprofit professionals of all
levels can prepare their organizations to take advantage of future
trends and develop innovative “internal
entrepreneurs” that will grow revenue and drive their
mission.

Provides nonprofits with a comprehensive playbook on how to
create a new, more flexible, innovative organization

Provides nonprofits a look at the future of fundraising and
communications trends into 2016

David J. Neff is the creator and CEO of Lights. Camera.
Help., the world's first nonprofit organization dedicated to
encouraging other cause-driven organizations to use film and video
to tell their stories. A blogger and consultant, he is the current
President of the Social Media Club Austin and the COO of the social
giving start-up HelpAttack! He was the 2009 American Marketing
Association Nonprofit Social Media Marketer of the Year and was
named one of the top twenty social media people in Texas for 2009
by the Austin American-Statesman.

Randal C. Moss pioneered the use of Virtual Worlds for
raising revenue, driving brand recognition, and managing
relationships for nonprofit organizations. He was a national
presenter for the American Marketing Association from
2006–2008 and a four-time presenter at the South by Southwest
Interactive Conference. Randal is involved in the Cincinnati Social
Media Club and is Social Media lead for TEDxCincy. He has consulted
with Johnson & Johnson and the State Department, and testified
to the U.S. Congress on digital media marketing. Randal is
currently the Social Media and Digital Marketing Manager at
MWV.

Digital version available through Wiley Online Library

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