Bleu | Rod Beattie swimwear collection from America's #1 swimsuit designer. You probably already know Rod Beattie's work. For the past twenty years, Bleu by Rod Beattie swimsuits have been the best selling styles at better department stores and specialty stores nationwide (based on data from NPD Group, the leading provider of consumer research information). His successful line launched in 2011 and consists of swimwear with clean contemporary lines, brilliant saturated colors, and bold graphics. "My customer is modern, sexy, and wants a great-fitting swimsuit whether it is a maillot, tankini or bikini," says the designer. "She is a chic woman... of any age."