There used to be a

“The most profound technologies are
thosethat disappear. They weave themselvesinto the fabric of everyday life until they areindistinguishable from it….- Mark Weiser (1991) http://www.ﬂickr.com/photos/armaggeusa/3176297283

There used to be a
certain (old fashioned)logic to the way we interacted withpeople, places, and things. http://www.ﬂickr.com/photos/mcgraths/5332476357

“One of the interesting estimates
is that there areabout 35 billion devices connected to theInternet. Soon, there will be so many that we’llstop counting. - Eric Schmidt, Google http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ ...[the Kindle browser] is
somewhat slow but it deﬁnitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board http://www.ﬂickr.com/photos/ghewgill/5046616680

“ ...discovering that I can
get on mobile.twitter.com in China from my Kindle over Edge. Yay! Jeremy Keith on Twitter last month in Shanghai http://www.ﬂickr.com/photos/ghewgill/5046616680

Research on smartphone,67% then buy
in store. and so on... Research on smartphone,23% then visit store to check product out, then buy on PC. Research on smartphone,16% then visit store to check product out, then buy on smartphone. Visit store, then buy9% on smartphone. Source: The mobile movement study, Google

“The largest purchase on the
M&S mobileweb site last Christmas was two sofascosting over £3000 ($5000)“ src: Marketing Week and important life decisions... http://www.ﬂickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513

“ With current growth rates,
Web access by people on the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next ﬁve years....or by 2015 - Source: ITU vis mobiThinking http://www.ﬂickr.com/photos/whiteafrican/2938685296

“ Context is King: circumstances
or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007 http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ i love it! nice
and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there?Source: Comments from readers regarding The Guardian’s new mobile web site http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ There should be a
text only version of the (desktop) site for those of us who dont like the busyness of the main site.Source: User talking about his habit of using the mobile Guardian site on his PC http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ I’m deﬁnitely moving, I’m
in a car. I’m going to look at your website. This doesn’t mean my intent is to ﬁnd an address, or quickly use a news site... Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions.Source: Mark Kirby, The mobile context http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

the problem spaceHow do we
go about creating the next generationof content-rich, meaningful, usable, andinteresting web sites, that are designed to operatein a generally smaller, more varied and far lesspredictable environment? http://www.ﬂickr.com/photos/chelsea_nj/4223680604

the conversation isn’t even on
our site any more......companies are increasingly questioning the needto have separate corporate sites when the bulk ofinterest and traﬃc from customers goes directlyto their Facebook pages. - Thomas Crampton “

include deﬁnition(s) so we need
to actually design the content ﬁrst... a book turtleillustration(s) required deﬁne variations(s) contextually relevant http://www.ﬂickr.com/photos/lindaaslund/3296943915

The rabbit-hole went straight on
like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stoppingherself before she found herself falling down a very deep well.Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next.First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed thatthey were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as shepassed; it was labelled ORANGE MARMALADE, but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so most sites (and the CMS’s thatmanaged to put it into one of the cupboards as she fell past it.Well! thought Alice to herself, after such a fall as this, I shall think nothing of tumbling down stairs! How brave theyll all think me at home! Why, I wouldnt say manage them) accommodate onlyanything about it, even if I fell off the top of the house! (Which was very likely true.)Down, down, down. Would the fall NEVER come to an end! I wonder how many miles Ive fallen by this time? she said aloud. I must be getting somewhere nearthe centre of the earth. Let me see: that would be four thousand miles down, I think-- (for, you see, Alice had learnt several things of this sort in her lessons in the unstructured or ‘formless’ content...schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to sayit over) --yes, thats about the right distance--but then I wonder what Latitude or Longitude Ive got to? (Alice had no idea what Latitude was, or Longitudeeither, but thought they were nice grand words to say.)Presently she began again. I wonder if I shall fall right THROUGH the earth! How funny itll seem to come out among the people that walk with their headsdownward! The Antipathies, I think-- (she was rather glad there WAS no one listening, this time, as it didnt sound at all the right word) --but I shall have to askthem what the name of the country is, you know. Please, Maam, is this New Zealand or Australia? (and she tried to curtsey as she spoke--fancy CURTSEYING asyoure falling through the air! Do you think you could manage it?) And what an ignorant little girl shell think me for asking! No, itll never do to ask: perhaps Ishall see it written up somewhere.Down, down, down. There was nothing else to do, so Alice soon began talking again. Dinahll miss me very much to-night, I should think! (Dinah was the cat.) Ihope theyll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, Im afraid, but you mightcatch a bat, and thats very like a mouse, you know. But do cats eat bats, I wonder? And here Alice began to get rather sleepy, and went on saying to herself, in adreamy sort of way, Do cats eat bats? Do cats eat bats? and sometimes, Do bats eat cats? for, you see, as she couldnt answer either question, it didnt muchmatter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her veryearnestly, Now, Dinah, tell me the truth: did you ever eat a bat? when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fallwas over.Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and theWhite Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turneda corner, Oh my ears and whiskers, how late its getting! She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she foundherself in a long, low hall, which was lit up by a row of lamps hanging from the roof.There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walkedsadly down the middle, wondering how she was ever to get out again.Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alices first thought was that itmight belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them.However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she triedthe little golden key in the lock, and to her great delight it fitted!Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliestgarden you ever saw. How she longed to get out of that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she couldnot even get her head through the doorway; and even if my head would go through, thought poor Alice, it would be of http://www.gutenberg.org/cache/epub/11/pg11.txt very little use without my shoulders. Oh,

The rabbit-hole went straight on
like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she deﬁne variations(s) passed; it was labelled ORANGE MARMALADE, but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so managed to put it into one of the cupboards as she fell past it. Well! thought Alice to herself, after such a fall as this, I shall think nothing of tumbling down stairs! How brave theyll all think me at home! Why, I wouldnt say anything about it, even if I fell off the top of the house! (Which was very likely true.) or ‘adapting’ Down, down, down. Would the fall NEVER come to an end! I wonder how many miles Ive fallen by this time? she said aloud. I must be getting somewhere near the centre of the earth. Let me see: that would be four thousand miles down, I think-- (for, you see, Alice had learnt several things of this sort in her lessons in the which makes selecting & ﬁltering schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say it over) --yes, thats about the right distance--but then I wonder what Latitude or Longitude Ive got to? (Alice had no idea what Latitude was, or Longitude include deﬁnition(s) either, but thought they were nice grand words to say.) content rather diﬃcult... Presently she began again. I wonder if I shall fall right THROUGH the earth! How funny itll seem to come out among the people that walk with their heads downward! The Antipathies, I think-- (she was rather glad there WAS no one listening, this time, as it didnt sound at all the right word) --but I shall have to ask them what the name of the country is, you know. Please, Maam, is this New Zealand or Australia? (and she tried to curtsey as she spoke--fancy CURTSEYING as youre falling through the air! Do you think you could manage it?) And what an ignorant little girl shell think me for asking! No, itll never do to ask: perhaps I shall see it written up somewhere. illustration(s) required Down, down, down. There was nothing else to do, so Alice soon began talking again. Dinahll miss me very much to-night, I should think! (Dinah was the cat.) I hope theyll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, Im afraid, but you might catch a bat, and thats very like a mouse, you know. But do cats eat bats, I wonder? And here Alice began to get rather sleepy, and went on saying to herself, in a dreamy sort of way, Do cats eat bats? Do cats eat bats? and sometimes, Do bats eat cats? for, you see, as she couldnt answer either question, it didnt much matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very earnestly, Now, Dinah, tell me the truth: did you ever eat a bat? when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall was over. illustration? Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned a corner, Oh my ears and whiskers, how late its getting! She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found herself in a long, low hall, which was lit up by a row of lamps hanging from the roof. There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked sadly down the middle, wondering how she was ever to get out again. Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alices first thought was that it contextually relevant might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them. However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried the little golden key in the lock, and to her great delight it fitted!http://www.ﬂickr.com/photos/arrighi/4922317676 Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliesthttp://www.ﬂickr.com/photos/49024304@N00/2435212284 that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could garden you ever saw. How she longed to get out ofhttp://www.ﬂickr.com/photos/dannyboymalinga/4512002570 if my head would go through, thought poor Alice, it would be of http://www.gutenberg.org/cache/epub/11/pg11.txt not even get her head through the doorway; and even very little use without my shoulders. Oh,

opportunistic? may not last long
own hardware with cloud highly optimised user experience enabling the freedom to experiment books marketplace apps music highly optimisedmost logical core productplatform... web/mobile web 100s of devices for now hmm....