Sales and Marketing

Analyzing performance of stores and effectiveness of promotions with the classic BCG matrix.

Acme Industries is looking to increase market share by identifying and targeting the highest-value customers.

This has been difficult to date for several reasons:

Difficult to identify and react to market share changes and trends

Previous reports were static and couldn’t keep up with constantly changing data

Asking new questions required working with IT to build and run new reports

Using Spotfire X Acme Industries was able to create columns that dynamically calculate market share, calculate a performance matrix to identify which opportunities have the most potential, and combine sales and marketing data with US Census data for faster campaign planning.