Festive ads have already started filling our screens and have really tugged at our heart strings. For the past couple of years, there has been no doubt that John Lewis has been the top contender for the best Christmas advert. But this year it seems that other big chain stores have stepped up their game.

Chrysler has created a first-of-its-kind interactive, photo­real virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality.

What’s the key to content marketing? In my opinion there’s one core element that is often overlooked: trust. Trust is what drives people to listen to advice, share recommendations and rely on and return to a brand.

Celebrity physicist Brian Cox is to promote Google backed Magic Leap augmented reality platform in the UK next year as presenter of The Age of Starlight, a live special effects driven experience which will debut at the Manchester International Festival next year.

Rolls-Royce Motor Cars is ensuring that its upcoming exhibition in London is gratifying for consumers by releasing an accompanying mobile application.

The app for “Inside Rolls-Royce” aims to improve each component of the exhibition. Also, consumers will get a better sense of the integral role mobile will play in auto showrooms and dealers in the future.

A new interactive online film from Honda launches on 30th October, bringing to life the brand’s ‘other side’ ahead of the hotly-anticipated launch of the new Civic Type R in 2015.

Honda is renowned for its reputation of engineering excellence, technology and reliability. But it’s the brand’s other side, born from a racing heritage and thirst for innovation, which this campaign heroes.

Some people might wonder why Netflix even bothers with advertising at all — the entertainment giant made $4.37 billion in 2013 alone and has challenged if not made obsolete the traditional way people watch television. But Netflix disagrees, and has launched a series of outdoor advertisements to the enjoyment of TV and movie lovers everywhere.

If you see something wonderful, you stop and take a photo. With the cameras in our smart phones, none of us are stuck unable to do that whenever the impulse strikes us. But it’s not the same with hearing something wonderful. We don’t carry intuitive voice recordings, and the most beautiful sounds vanish as soon as we hear them.