Financial Advice from the Best of Both Worlds

Wills, retirement planning with CPF, insurance plans, investment tools – These are big decisions to make and getting some professional opinions beforehand wouldn’t hurt.

With NTUC Enterprise’s new financial advisory subsidiary MoneyOwl, we may have just found our go-to platform for conflict-free and holistic advice. MoneyOwl operates as a social enterprise.

How It Helps

As Singapore’s first bionic financial adviser, MoneyOwl provides the precision and ease that come with automation without compromising on the human touch. The online platform is supported by a team of fully salaried advisors, whom you can reach via their live chat or advisory hotline at 6329 9188.

Since its soft-launch on 2 November 2018, MoneyOwl has started providing advisory on insurance offerings but will be progressively rolling out more services. They include digital will-writing, low-cost investment, and comprehensive planning using the Central Provident Fund (CPF).

Sample video walkthrough of how MoneyOwl analyses your profile to find out what insurance coverage you need and help you compare products that meet the requirements.

MoneyOwl is currently calling for partners to conduct financial literacy and wellness programmes to corporations, unions, and social enterprises. The programmes will comprise both traditional lectures and hands-on learning using the platform.

Emphasis on Objectivity

Tasked with a social mission to improve the financial security and retirement adequacy of Singapore’s working families, MoneyOwl aims to reach more than 100,000 people over five years.

It was borne out of a venture between NTUC Enterprise and Providend, a local fee-only financial advisory firm with more than a 15-year history.

Not incentivised by commissions to push products, MoneyOwl promises to have their users’ best interests at heart, recommending fit-for-purpose financial solutions.

It plans to grow in scale to to benefit many Singapore working families.