Google has launched Google Nexus featuring this Android 4.0 OS which will be on the sales starting from mid-November giving a thorn competition to Apple as well as other market giants of smartphones companies.Google and Samsung collectively launched it in Hong kong, with its previous delay to last week as a tribute to Apple founder Steve Jobs.

So what this all new Ice-cream Sandwich Android offers to its users apart from a promising apps and new looks. Lets take a look on it.

Android 4.0, Ice Cream Sandwich brings an entirely new look and feel to Android. The lock screen, widgets, notifications, multi-tasking and everything in between has been rethought and refined to make Android simple, beautiful, and beyond smart.

Smart,Simple and yes Beautiful

On the basis of why users love to use Android because of - easy multitasking, rich notifications, customizable home screen resizable widgets, and deep interactivity — and adds powerful new ways of communicating and sharing.

Below are the images of new look of android 4.0 Ice-cream sandwich.

Home Screen

Home Screen Folders and favorites tray

Customized all new home screen to offer users to group their apps and shortcuts by their own comfort logically by just dragging their apps one to another to form a group

Users can also see a favorite tray right below their screen with their favorites apps so that users can have shortcut to their apps easily from anywhere.

Resizable widgetsUsers can re-size their widgets too. with android 4.0 promises to be more customizable and content-rich. Users apart from adding shortcuts can also re-size their widgets and apps so that he can view his/her app clearly and tap to open it fast.

Unified UI toolkit:A single set of UI components, styles, and capabilities for phones, tablets, and other devices.

Enhancements for enterprise:Keychain and VPN APIs for managing credentials and connections, a new administrator policy for disabling the camera.

Samsung, the top seller of Android phones and the biggest challenger to Apple, said the phone will have access to more than 300,000 applications and games, versus over 425,000 apps from Apple's App Store.

Samsung's new device, which has a 4.65-inch high-definition "super" AM-OLED display and a 1.2 GHz dual-core processor, features such new functions as face recognition to unlock the phone.

Look out for the new video for android 4.0 OS ,the Ice-cream Sandwich.