This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices.
This is Part 1 of the Social Norms, Social Change series. In these lectures, I introduce all the basic concepts and definitions, such as social expectations and conditional preferences, that help us distinguish between different types of social practices like customs, descriptive norms and social norms. Expectations and preferences can be measured, and these lectures explain how to measure them. Measurement is crucial to understanding the nature of the practice you are facing, as well as whether an intervention was or was not successful, and why. In Part 2, we will put into practice all we have learned in Part 1.
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RS

I love how simplified the concepts were for anyone to understand topics that have taken so long to research upon. Thank you for constructing such a well-rounded course, it was great fun to stduy!

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Pluralistic Ignorance + Measuring Norms

This module covers two important topics: pluralistic ignorance and norm measurement. Sometimes individuals endorse their social norms, but sometimes they do not. Knowing when a norm is endorsed is crucial for intervention. But how do we know we are dealing with a social norm or whether it's endorsed? Measurement answers that question.

Ministrado por

Cristina Bicchieri

Transcrição

[MUSIC] Recall that in lecture three, we talked about normative expectation and in lecture four we talk about personal normative beliefs. And I said that the two may not go together, they often do but they may not. And this is the case when we have pluralistic ignorance. Pluralistic ignorance is typically situation in which most people, personal normative beliefs, are not in line with their normative expectation. That's how bad norms often can survive. If people cannot transparently communicate with each other and tell each other whether they really like or, in this case, really dislike certain rules, they will keep obeying them and therefore they will keep believing that other people not only obey these rules but support them. And that's how bad norms can survive because of pluralistic ignorance. Have a nice lecture.