Roth’s CFO duties will include improving financial controls and enhancing customer-facing services, the company says.

“I am thrilled to join the Laundrylux team,” she says. “My focus right now is on enhancing our systems and platform to support and grow the business and better serve our customers. Providing world-class support to our distributors and customers is paramount.”

Prior to joining Laundrylux, Roth served as vice president of finance/controller at Darien, Conn.-based Parfums de Coeur Ltd., a consumer fragrance product manufacturer, and as regional assistant controller for Corporate Express.

Roth earned her bachelor’s degree in accounting and finance in 1984 from Manhattan College, graduating magna cum laude, and became a CPA in 1986, Laundrylux adds.