Google's $20 billion bet on what's in your pocket | Wordtracker Blog

Google's $20 billion bet on what's in your pocket Posted by Owen Powis on 9 Jan, 2017 View comments Search News Google made some big changes last year, a lot of which were under the hood. Many of them didn’t even have a direct impact on the results. However, put those changes together and they start to tell an important story. Algorithm updates The most prominent and discussed changes Google makes are generally to the core algorithm. 2016 saw many small updates and not many major ones, Google favouring continuous improvement rather than intermittent large scale changes. The biggest algorithm update reported on was Penguin 4.0, but even this is more of an infrastructural change than a ranking update. Previously Penguin was ran manually at certain intervals. It was moved into the core algorithm and shifted from an applied penalty to a ranking signal. As with Penguin, Panda w...