There’s a growing interest in foreign countries for the more arts, media related subjects – whereas I think if you looked at the market ten years ago it would be business, business and more business. There is a growing interest to diversify.

We need to make sure that if we will continue to grow international education efforts, that we can provide accommodation and adequate support for those students, that we can provide all of the things that really give them a positive experience.

How we’ve been structured – traditionally at least – our job is to take a 17, 18-year-old student and in a span of four years, graduate them into something: employment or whatever they end up doing. And that model isn’t as relevant as it once was.

After the offer letter you still need to keep in touch with the student to make sure they don’t feel deserted. It’s so obvious but so many universities fail to acknowledge what a normal human interaction should be.