I-65 is not the only thing that runs deep into the heart of this great state. It is our purpose to exploit those things. In addition to this state’s richly-talented country music artists, we want to promote what’s important to our fellow Alabamians. It is our mission to exemplify Alabama’s progressive yet traditional roots in culture and values. It does not matter if you live on a dirt road or work in a multi-story sky rise, our brand represents you. From Muscle Shoals to Mobile “This is our country.”#65South#Alabama#CountryMusic#StatePride#ThisIsOurCountry