ClickZ Specifics Events in May: Web Metrics, Social Media

Two ClickZ Specifics events taking place in New York this month may be of interest to search marketers. These aren’t directly search-related, but there’s some overlap.

The first is taking place today, May 2, and addresses Web Metrics. Speakers include Bryan and Jeff Eisenberg of FutureNow, Sheryl Draizen of the IAB, LeeAnn Prescott of HitWise, and Frank Watson of FXCM.

On May 21, ClickZ will hold an event on Advertising in Social Media. The one-day conference looks at ways marketers can promote brands, products, and services in online social media environments.

Both events are being held at the Hilton New York, in the same hotel where SES NY is held.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.