The Disparities Solution Center: Policies and practices to end disparities in healthcare.

Slide 6

Our Integrated Approach/Capabilities

Images of four different healthcare professional teams in a circle. Around the circle are the following capabilities: Research & Planning; Stakeholder/Industry Outreach; Clinician/Patient Education; Strategic Partnerships; Social Marketing & Behavior Change; PSA Campaigns; Digital/Mobile Destinations & Applications; Tools & Materials: and Metrics Collection & Program Evaluation.

To the right of the text above are two images of health professionals using advanced technology.

Slide 8

Ameritox: Helping Clinicians Improve Care For Chronic Pain Patients

Clinical outreach and knowledge transfer initiatives.

Create tools and patient aids to increase utilization.

Promote research studies: posters, jackets, microsites.

Conference support – materials, presentations, outreach.

Example of some marketing materials that Crosby produced. To the bottom of the list are images of several products including a Clinical Study Microsite and Slip Case, and Implementation Guides.

Slide 9

Ameritox

More images of products created by Crosby for Ameritox.

Slide 10

Kaiser Permanente: Digital Tools Help People Make Healthy Choices

Daily text-based interventions make the desired behavior easy.

Seamless links to branded online platforms (mobile, web).

Increase awareness through integrated communications.

Below the list are images of sample products that Crosby created for Kaiser Permanente.

Slide 11

HRSA: National Outreach To Increase Organ Donation

Communications research, creative testing.

Multi-cultural outreach, PSAs, media relations.

OPO network collaboration.

Below the list are images of posters from a marketing campaign that Crosby created for HRSA.

Slide 12

HRSA

More images of products created by Crosby for HRSA, including an organ donation process video, a mobile website, and their Facebook page (100k+ likes).

Slide 13

CAQH: Supporting a National Healthcare IT Initiative

Encourage healthcare organizations, IT service providers to get CORE certified.

Open doors for C-level dialogue.

High-impact ad, media coverage.

To the right of the text is an image of a marketing campaign created by Crosby for CAQH. Below the text is a composite image of logos from the Wall Street Journal, New York Times, Modern Healthcare, HealthData, and Health Management Technology

Slide 14

Learn To Live: Two Decades of Grassroots Tobacco Prevention Programs

Images from tobacco prevention programs that were created by Crosby including toolkits for educators and public health officials, a gaming gap to educate teens, the Flame Wars site on Facebook, and a Smoking Stinks campaign for Tobacco-Free Kids Week in 2011.