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Senior IT Leaders Will Build a Business Case and Learn Best Practices for Successful MDM Implementations

REDWOOD CITY, Calif., March 30, 2012 -

News Facts:

What: Informatica Corporation (NASDAQ: INFA), the world’s number one independent leader in data integration software, announced today that the company is hosting a multi-city hands-on MDM (Master Data Management) workshop roadshow around the globe. Informatica’s MDM experts will help attendees minimize MDM implementation risk by explaining the differences between the two MDM approaches*, so the attendees can determine the better approach for them based on specific business requirements and can understand MDM implementation best practices.

Senior IT leaders who are planning MDM projects will gain:

An understanding of the differences between two implementation approaches: pre-packaged MDM and business-model driven MDM and which approach works best for their business.

A quantitative realization of costs and benefits of using either approach based on their specific use case.

A set of MDM implementation best practices and the opportunity to build a business case during the workshop based on insights from past successes and current projects

Who: Informatica, a pioneer in data integration technology, delivers a business model-driven MDM solution. Providing access to trustworthy and authoritative business-critical data from disparate systems across the enterprise, Informatica MDM is used to create a complete customer view in CRM applications for sales, marketing and customer service, to streamline end-to-end business processes such as order-to-cash, and to accelerate speed-to-value from acquisitions. Informatica MDM adapts to an organization’s data, to its project and to its business. Leading firms in financial services, life sciences, manufacturing, healthcare, retail, government, energy and many other industries rely on Informatica MDM to meet their specific business requirements now and in the future as their needs expand – without the need for hand coding.

(*See the Gartner Magic Quadrant for MDM of Customer Data, written by John Radcliffe and Bill O’Kane in December 2011, for more details about these two approaches).

Why: Companies want their MDM implementation to be successful. However, it can be fraught with risk if the right approach isn’t used. An implementation go live can slip from weeks to years. Organizations may be forced to buy multiple MDM applications if their business needs expand and their Total Cost of Ownership (TCO) can easily spiral out of control. Hundreds of companies from dozens of industries have successfully implemented MDM to address their current business needs and then expand their MDM initiatives over time by using the right approach.

When: The 2012 Hands-On MDM Workshop roadshow is taking place in major cities around the globe beginning April 18th.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 4,630 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.

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Note: Informatica and Informatica MDM are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.