Multichannel Media

…, and in a way that’s visible to their social graphs. Take a look at Charmin. The company used #tweetfromtheseat, an easily abused hashtag, for a campaign in 2014. Toilet paper isn’t easy to market, but this campaign was an instant hit. Laura Dressman, Charmin’s communications manager, recently told Digiday that a big part of the brand’s multichannel…