BMW ends centenary celebrations with future mobility showcase

BMW Group has concluded a year-long content partnership with Bloomberg with a video highlighting the innovations which may revolutionise the automotive sector in the coming years.

The German car-maker marked 100 years since its founding with a content partnership with Bloomberg, called ‘#Beyond100’. Interviews, infographics, videos and magazine spreads have focused on topics such as autonomous driving, car sharing, ‘4D printing’ and Virtual Reality test drives.

To round off the project, Bloomberg’s in-house creative team Kinection – launched in May – has created a video showcasing some of BMW’s future mobility concepts.

The campaign, created with Ketchum Pleon and Vizeum, has run across Bloomberg Businessweek, Bloomberg Pursuits and Bloomberg.com, as well social media activity across Bloomberg and BMW Group.

BMW chairman and chief executive Harald Kruger said: “At BMW Group we are always on a quest for the best solution. It’s part of our DNA. It’s also the spirit of our collaborations, a recurring theme that permeates our corporate and leadership culture.

“We have demonstrated on many occasions throughout our history that we are capable of learning fast and taking bold steps. Future mobility will connect every area of people’s lives; that’s where we see new opportunities.”

“2016 has been a landmark year for the BMW Group (as it celebrated its 100th anniversary) and at Bloomberg Kinection we’ve enjoyed a great partnership that has explored what the future might look like for BMW, BMW Motorrad, MINI and Rolls-Royce,” added Arif Durrani, EMEA commercial editor at Bloomberg Media Kinection.

“BMW Group’s forays into self-driving cars and car sharing apps, together with personalised driving, 3D Printing and the rise of electric vehicles, has created an exciting and diverse company, with a strong story to tell. Our creative team has enjoyed working with such an established leader that is in the process of disrupting itself.”