With more than 2.2 billion users, Facebook has become pretty much essential for all businesses. While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines the need for businesses to be present - which is particularly relevant for local brands and those people seek recommendations from friends about. However you look at it, Facebook has become a key part of our interactive process - and in order to maximize your Facebook performance, you need to fill out and optimize your business Page, and understand the basics of Facebook posting, including best performing content types and posting times.ANDREW HUTCHINSONDOWNLOAD

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