“Another day, another lookbook” would be an understatement. There’s an endless supply, popping up like mushrooms – in a good way. We love ’em. When we do one, we want it to stick around a bit, hog the conversation, and do some work. The adidas Originals Coachella lookbook went down easy, with the pleasant aftertaste of results. “Pit Stop” was a concept inspired by consumer behavior and the festival experience. Casting a diverse group of Influencers enabled us to tell a robust styling and festival story, and leverage the coin of the realm: social. The result was a cohesive storytelling platform spanning all brand touchpoints: social/digital, retail, eComm, extending onto the polo grounds for on-site activation. Pit Stop did some work. And Beyoncé was amaze.

This is a tale of how to evolve a collaborative partnership and campaign while keeping it fresh and infusing the characters and products with emotion.

Through three seasons (and counting) of Reebok x Disney, our solution remains rooted in staying true to the playful imagination of a kid. Illustrations allow us to connect kids, Disney characters, and product in a visual narrative. The kid is the hero, transported to another time and place through imagination and play. It’s what kids do every day. Creatives, too, if they’re good.

Get caught enjoying life. Like the NEO teen, we are on a never-ending quest to find the edge and put our mark on it. We don’t feel resigned to the officially sanctioned forms of fun. We are hungry for more out of life. We are not afraid to improvise and we relish the opportunity.

The NEO brand story is less about a narrative and more about that moment in time when you let your hair, and your guard, down. We created fictional lands where normal teens would ditch school to hang and brought A-Teams together for stills and video celebrating the passion of youth.

Authentic moments cannot be manufactured. Capturing them takes a lot of planning and more than a little magic. We’ve developed some really good spells. They are not written down.