Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

About Jeffrey Spivock

Jeffrey Spivock is a Canadian-born, Tokyo-based marketing strategist, pop culture junkie, volleyball dilettante and travel enthusiast. Now a retail and consumer expert with Weber Shandwick Japan, he has previously spearheaded integrated projects for retail brands including Amazon.ca, Gap, H&M and Adidas Originals. Follow him on Twitter at @jeffretail or email him at jspivock[at]webershandwick[dot]com.

In the early 20th century Harry Gordon Selfridge revolutionized the department store. In the early 21st century Ron Johnson tried to do it again, and failed. Retail expert Jeffrey Spivock explains why Johnson’s vision for JCPenney wasn’t so crazy…

In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing…