Description

Mobile application (or mobile apps) is the user friendly software designed for operation on mobile devices such as smartphones, tablet computers and other handheld devices. Due to rising popularity of mobile applications, there have been continual developments in different categories of mobile apps in recent years. Some of the common categories of mobile apps include games and entertainment, productivity, social and personalization, music and lifestyle, travel and navigation, and others. With the rising demand for smartphones and tablet PCs globally, the mobile applications market is expected to grow exponentially during the forecast period. In addition, the demand for mobile application is also driven by the rising penetration of Internet based services across the globe.

This report studies the current scenario as well as the future market potential for mobile applications, globally. The market for mobile applications has been segmented into six major application categories, namely, games and entertainment, productivity, social and personalization, music and lifestyle, travel and navigation, and others. The others segment comprises business, finance and utilities applications. The market for mobile applications has been extensively analyzed on the basis of store type, geographic presence and application categories. In terms of store type, the market has been segmented into native (on-deck) and third-party (off-deck) applications.

The market size and forecast in terms of revenue (US$ Bn) for each of these segments have been provided for the period 2012 to 2020, considering 2012 and 2013 as base year. The report also provides the compounded annual growth rate (CAGR) for each segment of the market for the forecast period from 2014 to 2020.

Geographically, the market for mobile applications has been segmented into four regions, namely, North America, Europe, Asia-Pacific, and Rest of the World (RoW). The market size and forecast for each region has been provided for the period 2012 to 2020 along with the CAGR (%) for the forecast period 2014 to 2020. The study also includes qualitative analysis of the competitive scenario in these regions. The overview section of the report provides a qualitative analysis of the overall market highlighting the factors determining market dynamics such as drivers, restraints and opportunities, along with high level analysis including Porter’s five force analysis and market attractiveness analysis.

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Mobile applications, also called as mobile apps, are the software applications that are designed to run on different mobile computing devices such as smartphones, tablet PCs and other devices. These apps can be easily downloaded on the mobile devices via internet. Typically, mobile apps are downloaded from application distribution platform such as Play Store (Android) from Google, App Store from Apple and others. Mobile applications help users by connecting them to various Internet-based services that are commonly accessed from the desktop or laptop computers. Mobile apps can also be used as website bookmarking utility which helps in accessing mobile-based instant messaging services such as Gmail. The mobile apps market is majorly dominated by the consumer apps such as gaming, messaging, social networks, services and others.

The mobile applications market is highly driven by the growing penetration of smartphones, globally. Due to the rising demand for high performance smartphones, the mobile applications market is expected to witness strong growth over the forecast period. Additionally, mobile applications market is fueled by the growing penetration of mobile internet across the globe. With the growing usage of internet based service globally, the demand for online mobile apps is expected to rise significantly. Furthermore, due to increasing advancements in the cellular internet network, mobile apps have been witnessing strong demand in the last few years. However, mobile applications market may get affected due to the significant advantages of mobile websites over the mobile apps.

Games and entertainment category of the mobile applications dominated the global mobile applications market with highest revenue share in 2013. This was majorly due to the highest numbers of downloads by users and demand for mobile entertainment apps such as online music in this category. Penetration of smartphones is majorly seen between the age group of 15 – 40 years. This boosts the demand for mobile apps in the games and entertainment category. Additionally, there are large numbers of mobile gaming apps and mobile entertainment apps available. This substantially encourages the adoption of mobile apps in games and entertainment across the globe. Thus, games and entertainment category is expected to remain dominant in the global mobile applications market in coming years.

In 2013, North America accounted for the largest share of around 34% of the global mobile applications market. This was due to the high penetration of smartphones and other handheld devices in the region. Asia Pacific is expected to remain the fastest growing regional market for mobile applications. Countries such as China, India, South Korea, Australia and others account for large population, thereby boosting the penetration of smartphones and other mobile devices in the region. Due to this, Asia Pacific is expected to remain dominant in the global mobile applications in terms of revenue over the forecast period.

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