Worst logo of the year?

For those who don’t know, Be Best is a public awareness campaign promoted by United States First Lady Melania Trump. The program focuses on well-being for youth, and advocates against cyberbullying and drug use. In their own words:

The mission of BE BEST is to focus on some of the major issues facing children today, with the goal of encouraging children to BE BEST in their individual paths, while also teaching them the importance of social, emotional, and physical health.

Never Stop Not Stopping

By Armin Vit for Brand New / May 8, 2018

As an exercise in self control and editorial standards I will attempt to critique this properly, despite all guttural reactions to simply make fun of it. Let’s start with the name, “BE BEST”… I can see how this could be a cute shorthand for “Be Your Best” but even as an informal way of saying it and even perhaps with a wink at knowing it’s said wrong, the name sounds wrong; it’s just not a fun sentence to say, like “It Me”. I also think that the sentiment that BE BEST wants to expresses was be-best-expressed by Bill S. Preston, Esq. when he said “Be excellent to each other.”

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About Philip Papeman

Philip Papeman is the proprietor of Ern Berck Digital, a web design studio in Chico, California. He helps small businesses with thorny problems, individuals with great ideas, and everyone in between. He's a fanatic for simplicity.