Ultra Music Festival Enhances Live Broadcast Experience w/ Ultra Live & UMF Radio

UMF TV PRESENTS ULTRA LIVE POWERED BY 7UP

UMF RADIO TO BECOME THE BIGGEST ELECTRONIC MUSIC RADIO BROADCAST IN HISTORY

ULTRA MUSIC FESTIVAL, the World’s Premier and most independent electronic music festival brand, is gearing up to deliver a slew of ‘festival firsts’, as it announces its stacked 2016 broadcast strategy.

For the first time ever, ULTRA LIVE, presented by UMF TV, produced by NOMOBO and powered by 7UP, will broadcast from a custom built outdoor studio, live from the heart of the festival grounds, where fans will be encouraged to interact with artists and hosts alike. From 3pm to midnight across the entire weekend, hosts Andrea Feczko and Andie Helfrich will orchestrate phenomenal content, including fan and talent interaction. Live sets already confirmed will come from Afrojack, Armin van Buuren, Avicii, Aly & Fila, Andrew Rayel, Carnage, Cedric Gervais, The Chainsmokers, Dash Berlin, Fedde Le Grand, Galantis, Hardwell, Kaskade, KSHMR, Laidback Luke, Markus Schulz, Martin Garrix, W&W and many more. Saturday and Sunday will also see a pair of VERY special guests join Andrea and Andie as they co-host the broadcast, and is not be missed!

In yet another first for Ultra Music Festival, UMF RADIO hosted by Andy Pate, will deliver the world’s biggest broadcast of Electronic Music content ever, transmitting live for 8 hours across 50 networks, in 38 countries, as well as via the festival’s official app, which has also received a significant upgrade.

Among the artists confirmed to participate in this historic live radio event are Apollonia, Carl Cox, Dash Berlin, DJ Snake, Hot Since 82, Jamie Jones, John Digweed, Joris Voorn, Martin Garrix, Richie Hawtin, Steve Angello, Technasia, Tiësto, Tycho, W&W, Yellow Claw and many more. Produced by The Radio Department, the world’s biggest syndicator of electronic radio, this groundbreaking broadcast looks set to break records.

Wherever you are in the world, you will be able to experience the SOLD OUT eighteenth edition of Ultra Music Festival in a way never done before.

ULTRA LIVE and UMF RADIO can be accessed at www.ultramusicfestival.com, at Twitch TV or by downloading the official app available for iOS and Android HERE!

Ultra Music Festival takes place on March 18, 19 and 20, 2016, during Miami Music Week and is an 18+ event.

General Admission tickets have now SOLD OUT. An extremely limited number of VIP tickets are currently on sale priced at $1,249.95. For further details and ticket information, head to ultramusicfestival.com

About ULTRA WORLDWIDE™

ULTRA WORLDWIDE™ is the global edition of the World’s Premier Electronic Music event, ULTRA MUSIC FESTIVAL.

The ULTRA brand was founded in 1997 by Executive Producer, President & CEO Russell Faibisch, and began producing electronic music events in South Florida, which led to the inaugural Ultra Music Festival in 1999 on the sands of Miami Beach.

The internationally renowned festival, which has taken place every March since its inception, celebrated its seventeenth anniversary from March 27-29, 2015 by bringing over 165,000 music enthusiasts to the sold out waterfront event in the heart of the City of Miami. Ultra Music Festival returns to Bayfront Park for its eighteenth annual edition, 18-20 March 2016.

Choosing to follow a unique, creative vision and a wholly organic growth focused around a true love for music, artists and fans alike, the ULTRA and ULTRA Worldwide™ brands represent not only the world’s biggest and most successful remaining INDEPENDENT electronic music festival brand, they are now the most international of any festival brand in the world by far. The event organizers continue to transport the unrivaled experience from the Miami flagship festival to an ever-growing number of destinations and fans all over the globe.

Over the past eighteen years, literally thousands of the world’s most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at ULTRA festivals in ARGENTINA, BALI, BRAZIL, CHILE, CROATIA, IBIZA, JAPAN, KOREA, SOUTH AFRICA and of course MIAMI, as well as ROAD TO ULTRA® events in BOLIVIA, CHILE, COLOMBIA, MACAU, PARAGUAY, PERU, THE PHILIPPINES, PUERTO RICO, SEOUL, SINGAPORE, TAIWAN, THAILAND, TOKYO and the USA. Each and every new global edition is founded on the same successful recipe that has been perfected over eighteen years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.

In addition, the ULTRA brands pioneered the live stream experience, ‘ULTRA LIVE’ (whereby the festival is brought online to over 20 million unique viewers globally) and the audio broadcasting platform ‘UMF RADIO’ (syndicated to FM Radio in over 77 countries and reaching more than 22 million listeners weekly). Also UMF FILMS’ collaboration with FINAL KID has seen some of the most visually breathtaking festival aftermovies in the music space, including a feature-length documentary exploring the explosion of dance music, entitled CAN U FEEL IT, which premiered at the Ultra Music Festival, Miami 2012 and was exhibited in over 500 theaters across the Unites States.

2016 will see the ULTRA and ULTRA WORLDWIDE™ brands continue to push the boundaries even further, bringing an unparalleled combination of cutting edge productions and the world’s best electronic acts back to previous strongholds and new frontiers across the globe. With a brand new edition of ULTRA Brasil confirmed to take place in Rio de Janeiro in October 2016, ULTRA Singapore becoming a full scale two-day festival in September and with ROAD TO ULTRA® entering Hong Kong later this year, the ULTRA brand has now united TWENTY COUNTRIES across FIVE CONTINENTS worldwide. For full details on all ULTRA Worldwide events, go to ultramusicfestival.com

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow 7UP at Facebook.com/7UP or Twitter.com/7UP.