ARTICLES

While public relations remains one of the most misunderstood professions in the Middle East, the future of this fascinating discipline seems to take a turn toward enlightenment – even though the road to a full acceptance is yet to be mastered. The... read more

In today’s increasing corporate competitions for market share and the rapidly approaching challenges of globalization, the need to stay in the lead, not to mention in business, is the prime concern of all business managers and executives both in Lebanon and the... read more

Reputation Management and the Business Environment in Lebanon Having experienced one of the worst economic downturns Lebanon has ever faced in its modern history, I was able to observe the various tactics that firms and businesses resort to in order to survive such a... read more

How the Arab World can work on its image To many Arab states, getting their message across to the “West” seems close to a fairy tale and a far-fetched reality that is built on hopes and best wishes. The world in the post 9/11 era has drifted in one... read more

“Actions not wishes can clear the Arab image” When my article titled: Public Relations to the Rescue – How the Arab World can work on its image – first appeared in the IHT/The Daily Star daily newspaper, I received a barrage of phone calls from... read more

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Renno Communications Group

Established in Beirut in 1999 as Renno & Associates and in the UAE as Renno Communications Group (Renno CG), with offices in Dubai and Beirut, and the ability to manage accounts across the Middle East & North Africa regions