How philcloh2o started their logo design journey

Company name

PolarBares

Overview

PolarBares is a company in Canada that will be producing high end men's and women's underwear. Creating fun and entertaining underwear designs for those who are bored with plain undies. Brand appearance will youthful and "free" feeling. Relaxed.

Company will be focusing on briefs and boxer-briefs, not traditional boxers.

Tell us a bit about who you are and the people you reach

The target market is mostly gay men and men who care about fashion, ages 16-40+, and women who buy their male partners underwear.

This is an underwear company that creates everyday wearable underwear, nothing that is too sexual themed.

Logo will appear on:
Website
Letterhead
Label of underwear
T-shirts
Hats
and a number of other objects.

Requirements

Design must look presentable in both colour, and black and white.

Simple designs are key, using bears in the design is perfectly acceptable and encouraged.

Slogans are not a must, but will be considered

You may use the name PolarBares in the design, but ensure it may also be used without the name as well.