Workshops - Thursday, June 7th, 2018

This one-day session reveals the subtle mistakes analytics practitioners often make when facing a new challenge (the “deadly dozen”), and clearly explains the advanced methods seasoned experts use to avoid those pitfalls and build accurate and reliable models. Click workshop title above for the fully detailed description.

This workshop demonstrates how to build uplift models (aka net lift models) that optimize the incremental impact of marketing campaigns, covering the pros and cons of various core analytical approaches. Click workshop title above for the fully detailed description.