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Third Marine Aircraft Wing's first F-35B arrives on the Marine Corps Air Station Yuma flightline, in Yuma, Ariz., in this 2012 file photo. (Reuters)

Cohen, an entrepreneur who helped build a global brand with flavors such as Cherry Garcia before selling his company to Dutch conglomerate Unilever for $326 million, has embarked on a unique undertaking in the world of philanthropic entrepreneurs: combating what he considers bloated, wasteful Pentagon weapons programs.