Starbucks Reassigns Key Staff

The latest quarterly financial report shows continued slide in same store growth for the coffee behemoth.

The company announced several leadership changes effective Sept. 1. These include promotions for Cliff Burrows to group president, Siren Retail, and Matt Ryan, e.v.p. global chief strategy officer. John Culver was named group president, global retail.

Kevin Johnson, c.o.o., was named to head the leadership team and now appears the most likely successor to Starbucks c.e.o. Howard Schultz.

In a letter to employees Schultz wrote that he shifted personnel in an attempt to “look around the corner” to initiate a new era of innovation.

The expansion of Starbucks Reserve with new two new roastery locations and 500 new reserve stores will showcase new brewing methods and micro-lot coffees.

The roastery is the “most dynamic, immersive retail experience the indstry has ever seen,” he wrote.