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Reporting is an important stage in the performance management process, although managers can sometimes fall into the trap of considering it as the end of the performance cycle. However, just reporting performance data will not ensure the improvement of results. Improvement is only possible when decisions are made based on the insights provided by data.

An important component of performance measurement is represented by the data collection capability. However, when applied in the organizational context, this process is neither easy, nor lacking obstacles, as practitioners often discover.