The Five Types of Hashtags You Should be Using

Hashtags are still a great way to be discovered on social media – especially Instagram and Twitter.

Although it may look like people are just throwing up whatever word pops in their mind with a # sign in front of it, to use hashtags effectively in your marketing you need to be deliberate in your choices.

Here are the most common types of hashtags and how you can use them.

1. Branded or Campaign

These are “your” hashtags. You can have a hashtag for your organization in general, and then more specific hashtags for individual campaigns.

Make a Wish uses #WishesAreWaiting for their latest campaign asking people to post messages of hope to the Make a Wish kids.

5. Funny

These can be created by you or you may be hijacking a popular hashtag for comedic effect.

The biggest surprise from the pandemic marketing arena has to be the National Cowboy Museum and Tim the Security Guard who started literally typing out the words “Hashtag John Wayne” before “correcting it to #HashtagJohnWayne.