KFC gets hotter with Assam hot chillies in India

KFC is now hotter and spicier! After playing with various chillies, the quick service restaurant has now introduced an option with one of the hottest naturally grown chillies called Bhut Jolokia from Assam.

The new Flaming Crunch Chicken is the signature KFC crispy, juicy chicken with a unique new recipe prepared with Bhut Jolokia.

“We have seen a new trend emerging where our consumers prefer more intense, spicy experiences in their food. So, we went around scouting for some of the most interesting chillies like bird’s eye, Serrano and finally found our best match in the ghost chilli popularly known as Bhut Jolokia,” Dhruv Kaul, chief marketing officer, KFC India, said.

“Taking our product innovation to the next level, we created KFC Flaming Crunch with a spicy new twist to the craveable KFC taste,” he added. Flaming Crunch is available at all KFC restaurants across the country.