Initiative aims to raise enough money to provide 1 million meals
to vulnerable South Africans through FoodForward SA

1 May 2018 – Food Lover’s Market – in partnership with Tru-Cape Fruit Marketing, Simpl. Juice and Rugani – is joining forces with FoodForward SA for the second consecutive year to feed vulnerable families in South Africa. During the month of May, Food Lover’s Market is asking shoppers to support the Hunger Month campaign, culminating on World Hunger Day on 28 May 2018.

World Hunger Day was created by The Hunger Project, a charity that aims to end hunger and poverty through sustainable, grassroots strategies. We are proud to be partnered and supported by them for Hunger Month SA.

By purchasing selected products in store, shoppers will be able to contribute a meal towards one of the 14 million South Africans that go hungry every day.

Shoppers can show their support by purchasing any of the following products in store:

Any of these products, bought between 1 May and 28 May 2018, will contribute the required R0,79 FoodForward SA needs to provide one hungry South African with a meal.

Says Andrew Millson, Head of Sustainability at FLM group, “At Food Lover’s Market we know that sadly we a large portion of our population goes hungry every day. Our priority extends beyond providing South Africans with the best in fresh. It is also – through our Earth Lovers pillar – focussed on sustainability and making a difference in the communities where our stores are found, by giving back and creating an awareness of how to assist vulnerable individuals.”

In addition to the month-long in store campaign, Food Lover’s Market will be donating 1% of its overall sales on 28 May 2018 towards the Hunger Month initiative.

“More than 14 million vulnerable people go hungry each day in South Africa, indicating that food insecurity is a real problem faced by a significant portion of our population. With the help of Food Lover’s Market, their generous partners and shoppers, we can help address this problem with the funds raised through the World Hunger Day campaign,” Andy du Plessis, Managing Director of FoodForward SA.

At the end of the 2017 Hunger Month campaign, a total of R243 937 was raised, which contributed to feeding 280 000 individuals. With Tru-Cape Fruit Marketing, Rugani and Simpl. Juices on board, Food Lover’s Market aims to far exceed the R250,000.00 contribution in 2018.

We invite everyone to join us in the fight against hunger by supporting Hunger Month with the hashtags #WorldHungerDay #hungermonthsa and #foodloversmarket