Music Marketing with Email Automation

The marketer in me loves websites like Aweber which automates mailing lists, sends follow ups, and more follow ups. It even “personalizes” the email if the subscriber provides that information. All of that statistically equals more sales.

The lazy person in me hasn’t bothered to figure out how it works.

The humanist in me just unsubscribed from a music marketing newsletter that used Aweber because it just feels too much like a marketer is marketing to me. They don’t give enough a damn about me to compose a letter to me.