Ordinary Jar Extraordinary Difference: Six lessons and a story about finding purpose in Vaseline Jelly

Ordinary Jar Extraordinary Difference: Six lessons and a story about finding purpose in Vaseline Jelly

September 21, 2016

It’s easy to say that every brand should have a purpose, but it’s not always clear what that purpose should be. Join us as Unilever’s Kathleen Dunlop shares the extraordinary behind-the-scenes story of the Vaseline Healing Project. It’s a program providing medical assistance to millions of refugees, disaster victims and poor people around the world while contributing to the health of this iconic 150 year old brand.