14. Wisconsin Badgers

Current Value: $76 million
One-Year Change in Value: 13%
Football Revenue: $48 million
Football Profit: $24 million
Conference: Big Ten
Head Coach: Gary Andersen

The 8-5 Badgers are off to their third straight Rose Bowl this January thanks to a massive upset victory over Nebraska in the Big Ten Championship, made possible by NCAA sanctions against Ohio State and Penn State. The BCS bowl bid will secure a roughly $24 million paycheck for the Big Ten.