"The executives have a plan to model the ads very similarly after the famous Mark Wahlberg campaign in the 90's," the source continued. "They want to recreate the look of the hugely successful ads, and who is better than Kellan Lutz to fill out those little underwear?"

When contacted by Access Hollywood, a rep for Calvin Klein said, "We have not made any announcements yet about our Spring 2010 campaigns and we do not comment on rumor."