After an emotional farewell to Gabriele Del Torchio last week, Ducati workers prepared for Claudio Domenicali’s initiation as the new CEO of Ducati Motor Holding with a passionate welcome, typical of the iconic Italian motorcycle brand.

47-year-old Engineer Domenicali from Bologna, who has been with Ducati for 21 years, could not have hoped for a better start as staff of the famous manufacturer organised a special display to support him in the new and challenging role of CEO.

Gathering below his new office, the workforce strategically positioned the latest Ducati motorcycles, hand-built in the company’s Borgo Panigale factory, and with the company’s Desmosedici GP race bike leading the chorus, started the engines to rev-up a high powered, Desmo fanfare, bringing the new boss to his window.

“My new challenge could not be off to a better start,” commented Domenicali, enthused by the impromptu ‘concert’. “It is a challenge that I face with pride, passion and extreme gratitude and I will do everything possible to repay the confidence that has been shown in me by giving my own contribution to the further growth of this extraordinary brand.”

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