Intro

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Intro

MARKETING WITH CONFIDENCE

Those words should naturally go together. Yet too many dental practice owners spend thousands of dollars a year on marketing and don’t feel good about the results. Those days are behind you. I #PROMISE to develop a marketing plan that gives you confidence.

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SPEAKER

SPEAKER.

Whether it’s crowds in a convention center or small groups in a conference room, I speak to dental practices, study clubs, and organizations all across the country. Simple and fun, my presentations will leave your audience talking… and more importantly learning.

"Wow… I’m exhausted from all of the praise and follow up conversations I've had around Josh’s session. The president of GSW Columbus praised him. Our Chief Creative Officer was delighted and sought me out to say so. Thanks again Josh!"

SPEAKER

SPEAKER.

Whether it’s crowds in a convention center or small groups in a conference room, I speak to dental practices, study clubs, and organizations all across the country. Simple and fun, my presentations will leave your audience talking… and more importantly learning.

"Wow… I’m exhausted from all of the praise and follow up conversations I've had around Josh’s session. The president of GSW Columbus praised him. Our Chief Creative Officer was delighted and sought me out to say so. Thanks again Josh!"

EDUCATOR

EDUCATOR.

Subscribe to the newsletter to get my featured articles and podcasts delivered automatically at the start of each month.

"Josh’s tailored approached is individualized and completely in sync with our culture and identity - which is exactly what’s necessary. With his expertise, our vision has been and continues to be distinguished among all our competitors."

EDUCATOR

EDUCATOR.

Subscribe to the newsletter to get my featured articles and podcasts delivered automatically at the start of each month.

"Josh’s tailored approached is individualized and completely in sync with our culture and identity - which is exactly what’s necessary. With his expertise, our vision has been and continues to be distinguished among all our competitors."

Years ago, I began consulting with dentists to create confident marketing plans and more often than not, that involved a new website. The first few years, I would refer them to all the main players in the space (I won’t mention names), but in every instance I was disappointed in two things: (1) The Process — it was so difficult and took so long to actually get the site live and often it involved the doctor, their team or me doing most of the writing. (2) The Final Product — I’ve never had one experience where the site went live and the doctor said, “Oh my goodness, I love this site! It represents my practice 100%!”

I’ve spent a good chunk of this year listening to hundreds of real calls to real dental practices. From what I’ve tracked this year, out of every one hundred marketing-driven phone calls, 62 were answered and 26 were scheduled.

Turning strangers into friends is definitely not an easy process, but what if we didn’t quite take it that far at first? What if we only had to turn strangers into first dates?

ONE to ONE dentistry isn’t anything new, but in the context of corporate, regionalized healthcare systems, it sure can stand out. At the end of the day, it’s treating humans with dignity. It’s treating people the way we want to be treated. It’s starting off slow so that we can move fast later. It’s the hard work of building a foundation, so when you need to ask for trust, the patient doesn’t hesitate. That’s ONE to ONE dentistry.

I think it’s safe to say that most people now understand the main pieces of the Facebook platform: posting, liking, sharing and ads. Unfortunately for those who seem to be out of breath trying to keep up, this is only the start. Get ready to go a few more miles because the world of Facebook is about to get a lot more complicated.

Dr. David Dao’s de-planing of United Flight 3411 from Chicago to Louisville has made its way across the internet in what seems like record speed. United was first alerted to the incident, which took place Sunday evening, April 9 via Twitter minutes after it happened. The shocking and disturbing video was being passed around Facebook that night by millions of American’s sitting on their couches with their phones. It became part of casual, workplace conversation by Tuesday and even worked itself into a Saturday Night Live sketch by Saturday. From incident to national attention in six days.

So what is the ROI of branding? It’s actually a good question. What’s the ROI of a discretionary healthcare business that shows compassion and empathy in their care of patients? Can we even place a value on that?

In this article we'll look at Brand versus Direct Response (marketing meant to create a response that is clearly tracked) and measure the value.

THE 8E8 SHOW

THE 8E8 SHOW

STUDIO 8E8

Studio 8E8 (pronounced “88”) is my marketing firm that specializes in brand creation and digital marketing solutions. We #PROMISE to help dentists (1) understand their marketing strategies, (2) feel good about their investment and (3) get the results they’re expecting.

"There's no doubt JOSHUASCOTT.COM is one of the best websites in dentistry. Learn, from the master, the digital marketing strategies that will blow your mind--on HALF the budget of a big direct mail campaign."

THE 8E8 SHOW

STUDIO 8E8

Studio 8E8 (pronounced “88”) is my marketing firm that specializes in brand creation and digital marketing solutions. We #PROMISE to help dentists (1) understand their marketing strategies, (2) feel good about their investment and (3) get the results they’re expecting.

"There's no doubt JOSHUASCOTT.COM is one of the best websites in dentistry. Learn, from the master, the digital marketing strategies that will blow your mind--on HALF the budget of a big direct mail campaign."

CONTACT

LET'S CHAT.

I’d love to set up an introductory call to see if my approach is a good fit for your practice. Send me an email through the form on this site and I’ll respond within 24 hours.

"The opportunity to have Josh present is an opportunity not to miss! His knowledge and experience with marketing, social media and web presence for your dental practice is vast. He provides real solutions and you'll feel re-energized after hearing him speak!"

CONTACT

LET'S CHAT.

I’d love to set up an introductory call to see if my approach is a good fit for your practice. Send me an email through the form on this site and I’ll respond within 24 hours.

"The opportunity to have Josh present is an opportunity not to miss! His knowledge and experience with marketing, social media and web presence for your dental practice is vast. He provides real solutions and you'll feel re-energized after hearing him speak!"