Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #AdaptorDie!

What’s the future of business is not a question as much as it is the answer. And, it all comes down to you.

WTF explores in a fun, visual and insightful way, how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences. It’s also an experience in of itself. It’s a visually rich, square-shaped (coffee table style) four-color journey…think digital app but in an analog format.

Enjoy this “New Book Releases” Brian, brick & mortar as web 2.0 generation companies will receive your advices as customers & this book open minds of all readers that challenge themself by “no end learning” as motto > nota bene:if a little free’time in your new book promotion run, check your FaceBook mail, “no end new ideas”.

http://josephratliff.com/ JosephRatliff

I have read “Engage” cover to cover, I’ve read End Of Business As Usual, cover to cover… both are in depth looks at how technology is influencing business and personal brands.

Now, I will be able to do the same with WTF And get a silver bookmark to boot!

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.