I recently saw that Henry Chilcott had posted that Avril Lavigne ‘Girlfriend’ had exceeded 100m YouTube views and have noticed that ‘Evolution of Dance’ is about to pass the 100 million view milestone too.

So what are the top 10 most viewed videos on YouTube? There is no actual list so I have had to search around and try and work out the top 10. (Adult content excluded.)

"Sofia comes home after a long day of work. Chat with a friend and prepares dinner for her boyfriend. But something happens and is forced to choose between fact, fiction or something that is halfway between the two. What you want to hear is a love story about the relationship between fiction and reality."

The really interesting thing with this top 10 YouTube list is the evidence of the growing professionalisation of YouTube content. Music is huge on YouTube (with embedding regularly disabled) and artists are publishing through their own official YouTube channels.

Just outside of the top 10 most viewed YouTube videos are Alicia Keys, more Chris Brown, more Rihanna and more Leona Lewis - by this time next year the top 10 list may be entirely made up of professional content (though I have a feeling that ‘Evolution of Dance’ will still be in there somewhere!)

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