Drawing from personal interviews, The Millionaire Next Door (1996) reveals that many millionaires’ daily lives are a far cry from the stereotype of luxury cars, mansions and private jets. Yet this book also disproves the belief that becoming a millionaire is difficult – anyone can learn not only how to become rich but also stay rich.

People who want to become wealthy

Millionaires struggling to hold on to their cash

Social scientists studying the habits of affluent people

Thomas J. Stanley is a researcher and author of several award-winning books on the rich, including Millionaire Women Next Door, Marketing to the Affluent and Selling to the Affluent.

William D. Danko is a professor of marketing at the School of Business, State University of New York at Albany.

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