Custom Built For

Why SUGOI

Why Sugoi

With award-winning apparel, a talented in-house design team and dedicated customer service representatives, we provide an easy and personalized process to ensure you get the product that is right for you.

Gear Without Compromise

Committed to sourcing the best materials from around the world, we combine leading fabrication with our proprietary chamois technology and high visibility solutions, to make sure athletes have comfort, performance and protection.

In-House Design Service

More Combinable Styles

With more combinable styles than ever, choose the right combination of product that works for you. We have great combinability solutions that allow you to merge different product styles, to grow your volumes and unlock deeper discounts. Contact a Custom Specialist for more information.

Our History

Since 1987 we have focused on quality, comfort, durability and design to create purpose-built apparel for every condition. Sugoi has been at the leading edge of custom technical apparel for over 30 years, defining the state-of-the-art with constantly evolving proprietary fabrics and sublimation processes, all backed up with the best service and delivery in the industry.

“The Sugoi team had such incredible service and streamlined communication from design to delivery, it got our own team asking ‘how can we be more like Sugoi to our own customers? The product is great and the experience of working with them – even better!”