"This is for the first time an embossed silver coin is being introduced for an actor. About Rs 20 crore has been invested for manufacturing and branding activities. The silver coins will be available from the day one of the movie release", Muthoot Pappachan Group, Precious Metals Division, CEO Keyur Shah told PTI reporters.

The makers of 'Kabali' have also tied up with budget air carrier AirAsia and telecom operator Bharti Airtel for the promotional campaigns.

There are also reports that Citi Bank also launched credit cards with superstar Rajinikanth's image as 'Kabali'.