The Internet has changed the way young consumers watch video content, placing similar values on low-cost digital video and big-budget professionally produced video. Content companies have struggled to effectively capture and monetize the digital native audience given the wealth of video content available through any device. This report examines video viewing habits of millennials and provides strategic insight into building content brands that resonate with the digital-first audience.

Figures:

Average Number of Days Per Month Using Alternative VideoMost Subscribed YouTube Creator ChannelsCreator-based Approach: Advantages and DisadvantagesTelevision Programs Continued or Rebooted DigitallyTotal Average Video Consumption by Platform (2010 - 2016)Average Weekly Number of Hours Watching Video on a Mobile PhoneZero-rating Mobile PartnershipsEpisodic Release Model: Linear vs. SVODAverage Weekly Number of Hours Watching Video on a TV SetPay-TV Service AdoptionRecent Changes to Pay-TV Service in the Past 12 MonthsAverage Monthly Expenditure on Online Video SubscriptionsReason for Cancelling Pay-TV Service by GenerationSubscription to OTT Services by GenerationVRV OfferingsAverage Monthly Expenditure on Home Video EntertainmentAverage Monthly Expenditure on Physical Media by Children at HomeAverage Monthly Expenditure on Video Entertainment Among Households with ChildrenSocial Video Monthly Users Forecast MethodologyForecast: Social Video Chat App Monthly UsersForecast: Professionally-produced Social Video Monthly Viewers