Tommy Williams: Successful Investing Can Be Difficult

3:50 PM,
May 23, 2013

Written by

Tommy Williams

Albert Einstein once said, "The pursuit of truth and beauty is a sphere of activity in which we are permitted to remain children all our lives." We all know he was an extraordinary smart guy. How wonderful it would be if maximizing the value of our financial assets worked that way. Perhaps it actually does for those dedicated enough to work very hard at it and avoid the overload of information coming at you - to stay away from emotional impulses.

However, that takes a lot of hard work. There is actually a word for shortcuts some investors are prone to take. That word is heuristics - it is just another ...