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Enrollment Management Communication Technology (aka Talisma CRM)

Author: Enrollment Management & Student Affairs

Posted: February 18, 2014

As you may have heard, Portland State has invested further in Talisma CRM given early success of the use of Talisma in managing our outreach efforts with current and future PSU students. To this end, a new team - Enterprise Applications - has been created in the Office of Information Technology. Four out of the five current members on this team all started in their new positions on Monday January 13, 2014. Initially this team be the PSU product owners for two enterprise systems at PSU: Talisma (CRM) and OnBase (Document Imaging/Content Management). Our very own Jeffrey Pinkerton, former Orientation Leader and staff member in Admissions and EMCT, is now a member of this team. In just over a month, the impact of this new team has already be felt. More to come as this team dives in and tackles some long-standing challenges to increased user-adoption of Talisma.

EMCT is in the process of filling the position previously held by Jeff while also planning a move to the 3rd floor of Cramer Hall sometime during spring term. We've recently welcomed new users from the Maseeh College of Engineering and Computer Science as well as the College of Urban and Public Affairs who are both taking a 'slow and steady wins the race' approach to implementation but are starting to figure out how Talisma can support their service to students while streamlining some process that will align with other advising units on campus. Finally, we've launched a few large campaigns as of late one on behalf of Campus Rec to notify first-time enrolled students about the Rec Center and the student release that needs to be completed prior to utilizing the Rec Center. Also, on February 12th, EMCT launched a communication to currently enrolled undergrads to remind them that registration for spring term is quickly approaching. This is the first time that all undergraduates have received a direct communication reminder about registration, anecdotally we've heard from students who have received past notices that they hadn't even realized they could register for the next term yet. Our hope is to ensure student receive enough advanced notice of registration to allow time for them to resolve any issues that would impact their ability to register and then sign-up as early as possible to ensure the best possible selection of classes.