Enter the world of IQOS with our classic IQOS 2.4 Plus device

This alternative to cigarettes comes as a result of technology and science, created to offer the best features of heated tobacco products an affordable price. Now, extra protection has been added due to our new Protect Plus™ system.

Easy to use

Elegant, simple, and groundbreaking. The perfect start of a journey from cigarettes towards a smoke free future.

Make it yours

Stay equipped with the essentials to elevate any IQOS moments with our wide collection of accessories.

Simply IQOS

Simply IQOS

No matter who you are or where you're coming from, IQOS 2.4 Plus gets you started on the smoke-free journey. Our classic heat-not-burn device is the pioneer in heated tobacco technology and simple to use, making your start into the world of heated tobacco a revolutionary one. The IQOS 2.4 Plus starter kit comes equipped with a pocket charger and holder system that works hand-in-hand to give you all the benefits of IQOS without the smoke, fire, and ash that you don't want.

The IQOS 2.4 Plus has a soft latch mechanism making it easy to open and close, perfect for everyday use.

Make it yours

The new experience meets beauty and function through our extensive range of IQOS 2.4 Plus accessories to complement your life. Whether you are on the go, at home, at work, or in the car, get started with the essentials to ensure you always enjoy your IQOS moments. Make your IQOS 2.4 Plus moments stand out through our assortment of 12 cap colors, leather pouches, sleeves, and carrying cases that offer added protection and a colorful way to express yourself.

Best is our beginning

Just as you start your journey moving from cigarettes to better smoke-free alternatives, our determination to create IQOS started with a similar passion. IQOS 2.4 Plus was born from the need to deliver the most satisfying heated tobacco experience free from fire, smoke, and ash in a way that could be made available to all adult smokers. Experience IQOS 2.4 Plus, the start of our heated tobacco journey.