Just a quick reminder that starting on Cyber Monday, and running for 3 days ONLY, you can get virtually ANY of my Products listed here, for a whopping 50% off. This is good on any kind of product or consulting, except: 1. Seductive Selling Newsletter …

So it’s “that” time of the year already. And yes, of course, time’s gone by too quickly… everything feels overwhelming… and it’s hard to imagine things are starting all over again in less than 6 weeks. But one thing you’ll find this time of the …

Recently, I’ve been playing around trying to learn how to use Keynote. It’s Apple’s version of PowerPoint and frankly, I like it a lot. It’s got a number of really cool features — most of which I’ll never use, but… it’s fairly user friendly and …

If you own my Keepin’ It Real Copywriting Workshop, then you already know the value of questions, when you’re selling in print. But just like there are GOOD questions to ask… there are also really BAD questions to ask, as well. *** 42, 5-star book …

If you’ve watched the original first, Austin Powers movie, then you’re probably familiar with today’s subject line. But the truth is, while it’s important to make strong claims — it’s also important to make believable claims. And all too often — especially online — it …

Wow, another busy week here at chez Garber… The older I get (48 next month), the less effort I put into selling and the more effort I put into the trimmings surrounding the sale. And oddly enough, when you do this… it becomes much easier …

Digital sales of my book are now almost as high as actual hard copies on amazon. It’s amazing how many people read digitally. (41, 5-star book ratings doesn’t hurt, either!) *** Here’s a little checklist to go through, after you’ve written a sales letter or …

More pricing problems and how to avoid them Look, I love my kids more than anything… and if you have kids, you probably feel the same way. BUT… you know those people who have kids and the ONLY thing they talk about, is their kids? …

In this month’s Seductive Selling Newsletter, I went through 13 or 14 ads in a VERY popular (perhaps the most popular) niche marketplace. There were a number of situations in these ads, when the same thing happened, over and over. Quite often, the writer assumed …

One of the biggest mistakes people make when they’re writing sales letters, is thinking everything has to come out the way it’s going to end up. This makes no more sense than thinking what’s in your mixing bowl is what it’s going to look like …

I’ve been somewhat out of pocket the last two weeks or so, working on a new business I’m getting up and running, over in Europe. Besides working on a very detailed free report to generate leads, I’ve also spent a NUMBER of hours in strategy …

For some reason people get confused when they’re writing sales letter. It seems like a lot of people think they’re standing up on a stage, addressing a huge audience when they’re writing, instead of the one lone person who’s actually reading the darn thing, alone …

OK, look… it’s like 90 degrees here and sunny, with VERY low humidity, so this is going to be quick. It’s Friday and I’m big into unwinding today, so let’s get busy: The other day, we talked about opening your sales correspondence with names, and …

*** Discover How to start and run multiple coaching programs, even if you don’t have ANY programs going on, right now, in this new Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Greetings are important — they often …

*** Discover How to boost your conversions by 268% – on page 2 – of this New Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Remember when you were a kid, and your dad wanted you to move …

“It’s true! Out of the corner of a small former citrus town in west-central Florida, this former Grapefruit farmer (and son of a Baptist preacher) now has concrete evidence the recession will end for all of us here in America, on September 5th.” That’s pretty …

This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available until midnight tomorrow. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is …

Delay is the death of a sale. Even if you’re selling something face to face… if your prospect’s attention wanes… your sale is gone. You simply must keep the ball rolling, to get anywhere. And let’s face it, in print, this isn’t so easy to …

I just finished writing a sales letter for a client of mine. He’s looking to hire a few people and he wanted to make sure, only the cream of the crop applied for these positions. There were two major strategies I used, to make sure …

Interesting article in the New York Times last week, by David Pogue, about the Flip camera and why it went south. It’s a good read and I’d encourage you to check it out. One of the more relevant comments in the article was the development …

Performance & Results

Craig’s Book

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Need some help with your marketing? Looking to generate more qualified leads or increase the value of your customers and clients? Want to discuss a copywriting project you have? If so, then give me a call at 813-333-2463. If we’re not available, leave me a message and someone will return your call as soon as possible.