A Flower For Life: Kenzo Flower Wave Campaign

Giving flowers usually mean we appreciate a person, we show our affection, appreciation, and gratitude, or we simply aim to brighten the day of someone. Flowers have long been a symbol of love, but for Kenzo, it's more than just a symbol-it's the actual provider of love and most especially, life.

Flower Wave is the newest campaign of Kenzo fragrances featuring the iconic Kenzo Flower. This new campaign supports the Every Mother Counts Association, a group that aims to make childbearing and childbirth safe for all mothers. In order for them to carry out this goodwill successfully, they would be needing our help. Click READ MORE and know how you can give life.

In the Kenzo Flower Wave Facebook app, everyone's invited to upload their 5-second video, giving out a Poppy flower. (There are no standards for the video-be as creative as you can!) For every video uploaded, Kenzo will donate 1 USD to the Every Mother Counts Association. The Philippines is also taking part in this global endeavor: If you buy any Kenzo perfume from Rustans, you will receive a Poppy flower that you can use in your video. You acquire a nice beauty item and at the same time, you get to save a mother and a child. Isn't that wonderful? Moreover, you can send virtual Poppies to your friends on Facebook so you can invite them to partake in the cause, and Kenzo will donate 1 USD too if you do.

For the fun part, Kenzo also aims, through this app, to create the longest and record- breaking flower relay online.