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The Marimekko classics: Jokapoika and Jokamies

Pattern design by Vuokko Eskolin-Nurmesniemi, 1953

In 1953, Vuokko Eskolin-Nurmesniemi created
Piccolo, a striped pattern painted with vivid brushstrokes. Three years later,
the Jokapoika (every boy) shirt in Piccolo print appeared in the Marimekko collection – for good it seems.Explore the iconic Jokapoika and Jokamies (slimmer style of Jokapoika) shirts now also in season's fresh colours.