Bridging the Gap to Information

Friday, October 18, 2013

Bad SEO (Search Engine Optimization) can have a
devastating effect on your business. Your whole online campaign may be
compromised, or even turn into a PR nightmare. You have to remember that these
days a lot of people are getting their information from a website. And, if the
information they receive about your company is skewered, then so is your public
image. It may even come to pass that negative reviews about your company are
appearing on the search engines results before the results containing your
website are.

Without good SEO your website will not be seen

This is a basic fact that revolves around SEO. SEO
guidelines exist to make websites more search engine friendly. If your SEO is
no good, then your website is not search engine friendly and so you will not be
ranked up the search engine results page. Bad SEO is going to damage your
company because you will be missing out on a free opportunity to gain more
customers. This is damaging to your company because your competitors will be
gaining free customers whereas you will not.

SEO is more about getting the right people to look at
your website. There is a good chance that poor SEO is going to attract a lot of
people. But, if those people are not interested in your website or your
company, then what is the point of attracting them? They are simply going to
use up your bandwidth for no reason. You may even be attracting people who are
angry with your company and want to cause damage with negative comments or by
sending you phony orders or clogging up your help desk with spammed requests
for help.

If your website cannot be found on the search engines,
then there is little chance that you are going to gain any traffic from it.
There is also a brand of poor SEO that will rank you highly but will still not
attract any people to your website. Not only do you have to have your website
rank highly for the right search terms (as entered in the search engine), but
you also need to encourage people to click on your search engine result. If
people do not do this, then what is the point of ranking your website highly in
the search engine results pages?

This comes from a combination of poor SEO and
incompetent SEO. You should be optimizing your site to appear as high in the
search engine results as possible (that is where poor SEO comes in). You should
also be optimizing your site for people who want to visit your website, and so
should not be optimizing your website in line with the people who do not like
you (that is where incompetent SEO comes in).

Bad SEO may rank up irrelevant pages

This is typical of simply bad SEO. This is where the
most search engine friendly pages are actually the ones that have no bearing on
your business or are simply irrelevant. Your landing pages, and to a lesser
extent your home page, is supposed to rank the highest. These are the pages
that convert people from viewers to buyers or supporters. However, some people
make information pages that are accidentally very search engine friendly. A
user will end up landing on a page such as “about us” and immediately bounce
(leave the page) because they were looking for products not people.

You may have pages that have a negative effect on your
online PR or online reputation. Pages such as the ones explaining your current
share price slide. These are sometimes arranged and optimized in a way that has
them appear above your positive/landing pages on the search engine results. Do
you really want your customers’ first exposure to you to be one explaining why
your share price has dropped?

Terrible SEO may get you kicked off of the search
engines

This is called Black-Hat SEO, and it is made up of SEO
techniques that break the rules laid out by Google (and to a lesser extent
Bing/Yahoo). If you break these rules then there is a good chance that your
website will be kicked off of the search engine results and you will not gain
any traffic from a search engine.

AUTHORS BIO:Kate Funk is a
freelance writer at http://getanycontent.com/.
She is mainly focusing on technology, gadgets and all the latest SEO trends
which are interesting for networking enthusiasts.

Chinaza Tochukwu is a Passionate Blogger, entrepreneur, social media marketer and a music lover. You can connect with him on Facebook, Twitter, Google+, Pinterest. You can as well grab his Feed and get updates through email.

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