“I have nothing against wealth,” wrote the Liberal leadership candidate. “I believe that government has a role to play in creating it by supporting pro-growth policies. However, success comes with responsibility.”

For the federal party looking to re-establish a niche that falls between the Conservatives and NDP, the wording is infused with populism, since pretty much everyone who has no particular political loyalty can feel a part — upper, lower or smack dab in the middle middle.