I finally understand why TV and the advertising
industry in general target the young with their adverts and rules and
bullshit. I thought like many do for a long time that it was all to do
with youth worship. I thought that it was the media trying to say that
old is bad and you must stay young to mean anything in this life.

I was wrong, and so are those out there endlessly in pursuit of youth,
it's understandable why you would come to that conclusion. It is a happy
coincidence that it masks the real reason.

The young are weak, they are not yet experienced enough to know that
all the product tags, brand names, fashion icons, luxury items, are completely
meaningless. The advertising companies prey on the youngs need to fit
in with their friends, to fit in with society, to keep up appearances
that they are instructed to by the media. Buy the latest England football
shirt, get a watch that defines who you are, wear Calvin klien aftershave,
drive a new car.

This comes back to the capitalist way of life and making a fast buck
off the stupid. The young are stupid, the young don't know any better.
This is why TV targets them, the adults see the folly of it all, they
understand that it really doesn't matter what flavour of fizzy drink you
buy, how old the kitchen you own is, whether you shop for your clothes
in Asda or Gap. That is why they are not targetted, because they know
better.

As a direct result of the missunderstanding that the media brings, the
number of adults in this world is dropping fast.