Blog Entries - June 2015

In the next few years, the decision-maker sitting across the desk may very well be a member of the millennial generation. Also known as Generation Y, millennials, born from 1980-2000 are a conservative group, and technology is key in reaching them. They are very ambitious, and have different expectations of you than older decision-makers.

Here are a few tips for engaging with millennials during the sales process:

It's Working Out is expanding and opening a new Rowing studio next to their current studio in Columbia Tusculum. IWO went through a re-branding process to encompass the new studio offering. See how we helped...

Most websites include several kinds of media including blogs, RSS feeds, and social networking. Video can also play a major role in your website’s media. Video has become a very cost-effective form of communication, allowing you to tell your story, and demonstrate your product or service benefits in ways that photos and text cannot. Two common online video outlets are YouTube and Vimeo.

Here are 7 benefits of using a professionally produced video on your website: