LiveBlog

Apple Show September 2015

Apple is set to announce updates to its product line Wednesday from San Francisco.

The tech giant is expected to unveil the iPhone 6S and may update the iPad and Apple TV. CNET's coverage will begin an hour before the official event kicks off at 10 a.m. PT. Check out our full coverage at http://www.cnet.com/apple-event/.

"We've included some stunning locations from around the world, and Apple TV will automatically play just the day or night shots, depneding on your time of day."

by Shara Tibkenvia CNET9/9/2015 6:01:03 PM

motion backgrounds, too.

by Scott Steinvia CNET9/9/2015 6:01:07 PM

by James Martinvia CNET9/9/2015 6:01:23 PM

(hey guys: remember the iPhone?)

by Scott Steinvia CNET9/9/2015 6:01:23 PM

"Let's dive in by pressing the home button. Home screen have access to movies and TVs on iTunes. App Store. Photos. And we've added Apple Music."

by Shara Tibkenvia CNET9/9/2015 6:01:23 PM

by James Martinvia CNET9/9/2015 6:01:43 PM

"Eddy talked about the fantastic new ways to interact with Apple TV. With touch I can interact with my apps. ... Quick swipe to go all the way across."

by Shara Tibkenvia CNET9/9/2015 6:01:47 PM

by James Martinvia CNET9/9/2015 6:01:59 PM

"Now the other great way to interact with Apple TV is voice. With Siri, it's easy to find exactly what I want to watch, like when my favorite actor makes an appearance on a TV show.

by Shara Tibkenvia CNET9/9/2015 6:02:11 PM

"show that 'Modern Family' episode with Edward Norton."

by Shara Tibken edited by Michelle Meyers9/9/2015 6:02:18 PM

Remote swiping, you can fiddle with 3D movie poster. Cute...and a hint of possible interactiion for gaming.

by Scott Steinvia CNET9/9/2015 6:02:20 PM

by James Martinvia CNET9/9/2015 6:02:27 PM

And Siri brings that up. Just click to play.

by Shara Tibkenvia CNET9/9/2015 6:02:31 PM

Remote does NOT look remotely like a game controller, fyi

by Scott Steinvia CNET9/9/2015 6:02:43 PM

"Touch also makes it really easy to move through the show. I just click and swipe."

by Shara Tibkenvia CNET9/9/2015 6:02:47 PM

by James Martinvia CNET9/9/2015 6:02:59 PM

"I can use Siri during playback as well. 'Skip ahead 7 minutes.'"

by Shara Tibkenvia CNET9/9/2015 6:03:11 PM

by James Martinvia CNET9/9/2015 6:03:15 PM

"For those times I missed what she said, 'what did she say?"

by Shara Tibkenvia CNET9/9/2015 6:03:23 PM

Siri will go back and temporarily turn on captions

by Shara Tibkenvia CNET9/9/2015 6:03:31 PM

by James Martinvia CNET9/9/2015 6:03:36 PM

"what did she say?" will be the MOST annoying but useful feature when watching with couples #appleTV

by Scott Steinvia CNET9/9/2015 6:03:43 PM

"Siri's really great at helping me find what to watch even when I don't know what it is. 'show me some action movies.'"

by Shara Tibkenvia CNET9/9/2015 6:03:47 PM

by James Martinvia CNET9/9/2015 6:03:59 PM

"With Siri, I can easily filter my search based on cast, director, date, even age rating.:

by Shara Tibkenvia CNET9/9/2015 6:04:15 PM

by James Martinvia CNET9/9/2015 6:04:20 PM

I could search for David Lynch films with abandon.

by Scott Steinvia CNET9/9/2015 6:04:23 PM

"What are some new movies to watch with kids?"

by Shara Tibkenvia CNET9/9/2015 6:04:28 PM

"When I click on the movie, I'm taken to some beautiful full-screen view."

by Shara Tibkenvia CNET9/9/2015 6:04:40 PM

by James Martinvia CNET9/9/2015 6:04:48 PM

In the early days of Apple TV, the company positioned its streaming media box as a “hobby.” But it’s now the most popular device of its kind despite the fact it has gone three years without a hardware refresh. Apple in March cut the price for Apple TV by $30 to $69. As of the fiscal first quarter that ended in December, Apple had sold about 25 million units, and in 2013, it sold $1 billion worth of content directly off Apple TV, Cook said last April.

by Shara Tibkenvia CNET9/9/2015 6:04:52 PM

Most of Apple TV’s recent updates have been limited to the addition of new channels. Some of the most tantalizing possibilities -- such as a Time Warner Cable app that would stream live channels from the cable provider over the Internet -- have been teased without coming to fruition. Apple was expected to introduce a new TV box and online streaming service at WWDC, but the company instead has delayed that announcement.

by Shara Tibkenvia CNET9/9/2015 6:05:00 PM

(BTW, this is a LOT of stuff today. help)

by Scott Stein edited by Michelle Meyers9/9/2015 6:05:13 PM

At the same time, Apple also has faced more competition. Since Apple’s last Apple TV hardware update in March 2012, Google launched its $35 Chromecast streaming dongle, Amazon introduced its $99 Fire TV box and $39 stick, and Roku released its third $100 streaming box and its $50 streaming stick. The Chromecast met intense demand, while Amazon’s Fire TV incorporated features that made Apple’s device look outmoded by comparison, such as voice search and an optional gaming controller.

by Shara Tibkenvia CNET9/9/2015 6:05:13 PM

by James Martinvia CNET9/9/2015 6:05:24 PM

"I can ask Siri for information too. 'Who stars in this?'" Siri will answer on the bottom of the screen so don't interrupt the show.

by Shara Tibkenvia CNET9/9/2015 6:05:36 PM

Can also ask sports scores and the weather, and Siri will bring up the answer on the bottom of the screen.

by Shara Tibkenvia CNET9/9/2015 6:05:48 PM

by James Martinvia CNET9/9/2015 6:05:48 PM

by James Martinvia CNET9/9/2015 6:06:00 PM

Pop-up info via Siri: lots of second screen-like info while watching stuff. You know, to annoy the kids during their movie.

by Scott Steinvia CNET9/9/2015 6:06:00 PM

"If I want more details, I can just swipe up. Siri wiill automatically pause the movie in the background and bring up the weather."