About Us

Who are we?

Who We Are

Streax – a brand closely associated with style & glamour, was launched in the year 2004.
At a time when hair coloring was just an activity to hide greys, the brand was launched to
invoke the style & passion among modern Indian woman and inspired women to find their true self through different shades of hair color.

Streax carries a sharp focus through all products under its bandwagon, high quality with care.
Streax was launched with 8 basic shades initially, as it progressed and understood the requirement of Indian consumers and the typical hair needs, textures of Indian hair, 9 more shades were launched
Over the years, Streax has gained the confidence and trust of consumers not only across the country, but also in regions of South-east Asia, Africa & Latin America.

About HRI

Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian beauty and personal care products’ company with its interests in hair care, skin care, and salon services’ products.

HRIPL’s beauty care portfolio includes two of the foremost hair colour and care brands in the category namely Vasmol and Streax. HRIPL also has sizeable presence in skin care segment with its first brand Florozone.

Cutting edge research, use of proven natural ingredients and technology tie-ups with world’s leading cosmetic and research companies has made HRIPL products deliver the best in class quality. An ISO 9001 : 2015 certificated company HRIPL products adhere to Indian BIS quality standards and FDA norms of many prominent countries worldwide. HRIPL products are highly popular in Middle East, SAARC and Far Eastern countries.

Its flagship brand Vasmol has 96% share in the Kesh Kala segment of the hair colouring format. The powder colours under Vasmol are market leaders in 6 Indian states.

Starting from a single manufacturing unit in Mumbai in the 1950s, HRIPL today has 6 functional production locations catering to the ever growing demand for its range of products.

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Why choose us

Blaze to Brilliance

Engagement that Enthralls

Innovedge

Brand Promise

Streax – a brand closely associated with style & glamour , was launched in the year 2004. At a time when hair colouring
was just an activity to hide greys, the brand was launched to invoke the style & passion among modern Indian woman and
inspired women to find their true self through different shades of hair colour.Read More..