The brain dump of a Manchester Digital Marketing type.

Learn Inbound returns on 21st October with a line up to rival any out there: Rand Fiskin Wil Reynolds Bas van den Beld Gianluca Fiorelli Elizaveta Lavrienki The event will take place at an awesome venue – the Academy in…

What makes an amazing conference, I find, is a difficult-to-deliver combination of a great venue, cracking line up, good “vibe,” (hard to really quantify) and the right mix of delegates. There are some conferences I’ve had the pleasure of being…

You clicked it. And now you probably feel a bit dirty. Because nobody’s Grandma is actually dead (at least not as the result of a click bait headline) and, for a moment, you felt disappointed, you sicko. And that’s what…

With an ever increasing number of content, inbound marketing and other digital marketing conferences starting, it’s difficult for newer events to stand out enough to compete with established ones for audience. But last night I had the pleasure of speaking at Learn Inbound,…

Almost 100 pieces of positive coverage. Links from almost 100 different domains, including some incredibly well read websites (Mashable, CIPD, AOL etc etc). Thousands of social shares. I’m not talking about a big interactive piece of content, a visual masterpiece…

I showed my Nan South Park once. South Park, in my book, constitutes brilliant TV. It’s hilarious, smart and keeps me entertained for hours. It’s been running for close to 20 years now and has won umpteen awards. So I’m not the only person…

There are characteristics some people naturally just have. You can train skills. You can teach theory. You can share knowledge. But you cannot instil beliefs or fundamental character traits in people. We often refer to “problem solving,” as a skill. I don’t…

Pinterest users in the USA will soon be able to take turn their Window Shopping into real online shopping. Pinterest announced yesterday that a “buy” button will be coming soon. The site has amassed an impressive 72 million users so far in…

Sometimes, you can just say it better in pictures. And we all know visual content has benefits far beyond just looking pretty. Social metrics tends to improve with visuals and content becomes easier to consume. That’s great if you’re a…

One of the biggest reasons, in my view, that there is so much utterly crap content out there is a failure on the part of the people producing it to: Set meaningful and measurable objectives Truly spend time understanding the…

Nielsen recently found that £1 in £10 spend in supermarkets in the UK is spent at Aldi or Lidl and it’s not just the bargain hunters or low income shoppers spending their money there either. Apparently, one in three Aldi…

Despite the fact I’ve just had a baby and have been somewhat busy with the new little man over the past month, even I couldn’t miss the buzz of the Meerkat app at this year’s SXSW. But with the public release…

Once Upon a Time, there was a magical world called StaceyLand. And in StaceyLand, all SEO campaigns that Stacey and her team were asked to run had 3 things in common: They all had a bottomless pit of money to…

My Nan did her Christmas shopping on her iPad this year without guidance. It’s another step forward. Last year she did it online with the help of family on a laptop and has since gone touchscreen with an iPad mini…