An Inside Look at Italy’s Hottest New Men’s Shoe Brand, Edhèn Milano

For Footwear News Emerging Talent 2017, the fashion team selected 32 of the most promising and progressive names in shoes to know right now. The specifications we looked for were both formalized and guided by editorial instincts, drawing us to a diverse mixture of personalities that fused originality, intuition, verve, business savvy, on-point branding, quality, point of view, personality, cool factor, unwavering style and passion. Read on.

COMPETITIVE EDGE: “We came up with the idea of designing our own shoe collection because we noticed a lack of classic shoes with a modern and contemporary twist. We were looking for unique shoes, but we couldn’t find the right ones,” Fiora said.