Clarke L. Caywood, Ph.D.

Clarke L. Caywood, Ph.D., is a full professor and member of the Integrated Marketing Communications Department in the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University. He was one of 4 faculty members who initially created and designed the integrated marketing communications program. He is the first tenured professor of public relations to teach PR at Northwestern’s Medill School of Journalism Media and Integrated Marketing Communications. Professor Caywood teaches graduate classes in public relations, marketing, social and business media, crisis management, communications management and marketing PR.

Dr. Caywood has published numerous articles and book chapters on public relations, advertising and marketing in business and political campaigns and has done research on values in contemporary advertising. Caywood is editor of the best-selling first and second editions of TheHandbook of Strategic Public Relations & Integrated Communications (McGraw Hill).

He was named by PRWeek as one of the 100 most influential PR people of the twentieth century and one of the top 10 outstanding educators in 2000. He was named Educator of the Year by the Public Relations Society of America (PRSA) and awarded the PRSA Anvil prize. He was also named the Educator of the Year by the Sales and Marketing Executives of the Chicago area. He has served as vice president of marketing for start-up company eMarketWorld. He has worked for two past governors and the attorney general of the state of Wisconsin. He ran a number of state campaigns in Wisconsin and has served as a political expert for ABC-TV Channel 7 Chicago. Since 2004, he has spoken extensively to audiences in China and Chinese business leaders in the United States. Honored as an educator, he carried the Olympic Torch in Lijiang, China. He holds a number of honorary teaching posts with Chinese universities.

He is a member of the board of Aidmatrix.org, which is a global disaster relief organization using advanced supply chain solutions. He is also a member and former trustee of the A.W. Page Society. He is founding publisher and continues as publisher of the Journal of Integrated Marketing Communications. He is a member of the board of the Journal of Interactive Advertising (University of Texas–Austin), the new Case Research Journal (University of North Carolina–Chapel Hill) and the Journal of Public Relations. He is a member of the Public Relations Society of America, the American Academy of Advertising and the American Marketing Association.

Professor Caywood received his joint doctorate in business (management) and in journalism–mass communications (advertising and public relations) from the faculty of the University of Wisconsin–Madison. He also earned a Master of Science in Public Affairs in the first class of the Lyndon B. Johnson School of Public Affairs, University of Texas–Austin, and a Bachelor of Business Administration from the University of Wisconsin–Madison.