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Tuesday, August 26, 2008

Denny's late night Rockstar Menu

Denny's is going after the late night fast food crowd with their new Rockstar Menu.

The special late night only menu items were created by rock musicians.

"We teamed up with popular bands in an out-of-the-box way to develop a menu by rock stars for our rock star guests," said Mark Chmiel, chief marketing and innovation officer for Denny’s. "Music and late night are a part of the Denny’s DNA. Denny’s has been a late-night destination for musicians, fans, crews, and crowds for over 50 years, so it is natural for us to have them create the meal they would most like to eat."

Denny’s will try to appeal to its late-night crowd, from 10 p.m. to 5 a.m., with alternative rock music playing through the restaurant and servers wearing T-shirts and jeans instead of their usual uniforms.

The new late night Rockstar menu items (and the musicians who created them) are:

Taking Back Bacon Burger Fries, created by New York-based band Taking Back Sunday, combines two of the artists’ favorite foods – bacon cheeseburgers and loaded cheese fries – in a new, sharable way with familiar flavors of fries, cheese, hamburger, crispy bacon, onion, tomato, and pickles. They even top it off with ketchup and mustard.

Heart on a Plate, by California rockers Eagles of Death Metal, starts with heart-shaped pancakes topped with raspberry sauce, hot fudge, strawberries, white chocolate chips, and whipped cream. The Heart-themed entrée – a tribute to their soon-to-be-released album “Heart On” – is served with crispy bacon and eggs any style.

The All American S.O.S. brings the timeless classic and hometown favorite dish of Stillwater, Oklahoma band, The All-American Rejects, to life with hamburger, cheese, grilled onions, and gravy on top of grilled Texas toast and hash browns.