Opera News reaches 1 million downloads in four weeks in Kenya

Opera News, the stand alone news app developed by Opera, has broken the 1 million download milestone in less than four weeks since its release.

The app, which provides users with easy access to their favourite news and entertainment content, has also been ranked number one in Kenya and has become the news app of choice in the country.

“Opera News is already on track to become the number one news and video app in Africa,” said Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “Over the coming year, the way people consume news and videos will change completely. We are proud to lead this transformation with Opera News.”

Back in December 2017, the Norwegian software developer Opera, known for its popular browsers for PCs and mobile devices used by hundreds of millions of users worldwide, announced its “Africa First” strategy, which aims to implement new internet solutions on the African continent before anywhere else in the world.

“We are thrilled to see more than a million downloads of the app and that we rank above other apps like Whatsapp, Facebook, and Messenger in Kenya,” said Arnesen. “This milestone is a testimony to our commitment to deliver high end tech products to Africa first.”

Released on Jan 9, 2018, Opera News is a news app with a recommendation engine powered by artificial intelligence designed to keep people up to speed on all the things they love to read and watch. It delivers a variety of trending news and entertaining videos and gets smarter with each use, using machine learning to tailor content for the individual. In addition to delivering great content, Opera News also saves up to 80 percent of the users’ mobile data usage thanks to its unique data-saving capabilities.

Opera News is currently the most downloaded app in Kenya and among the top 10 across the African continent, and the feedback has been overwhelmingly positive.

“We are thrilled to see the positive reactions towards Opera News. It seems the users like our fresh approach to news that comes with the app,” said Arnesen. “They can be sure that we will continue to provide them with more of their favorite videos, music, Premier League results and articles that satisfy all their entertainment cravings.”