Following our last year success, the SEMPO Cities Vancouver 2015 Digital Marketing Summit is back with great content for Digital Marketers. We have industry leaders in E-Commerce, SEM, Social, and Local SEO that will come share their best practices and case studies. Drink and food will be serve on site!

SEMPO Cities Vancouver: Digital Marketing Think Tank

Details

Cost: This event is FREE for SEMPO members and $25 for non-members. Ticket price includes buffet dinner and drinks.

Description

Following our last year success, the SEMPO Cities Vancouver 2015 Digital Marketing Summit is back with great content for Digital Marketers. We have industry leaders in E-Commerce, SEM, Social, and Local SEO that will come share their best practices and case studies. Drink and food will be serve on site!

Sessions

Andrew Yang – "Bing Platform Review and Product Road Map"

Bing currently serves 460 million Canadian searches, has a 12% marketshare and with Windows 10 on the horizon, the potential for growth is enormous. Just six years ago, Bing was an upstart in search. Bing also has strong partnerships with Amazon, Apple, Twitter and several other major technology leaders. Today we are the powerful engine behind organic search as well as through powerful syndication partnerships and across devices. During today’s session Andrew will:

SweetIQ's analytics and automation platform delivers local search results for national brands and their marketing agencies. It's helping clients grow their sales by increasing their online findability and giving them the tools they need to manage their online presence.

Understanding online to offline (O2O) attribution is an outright necessity for retail marketers. But, what does it really mean? How does it work? And are we really there yet as an industry? Michael Mire breaks down where O2O attribution is today and walks through a workable O2O model to measure Local Search ROI.

In this talk, Luke will share recent research highlighting the importance of a mobile-first approach in a digital strategy for local business owners. Have a business that serves a local market? Unsure if you're website is performing to drive the right traffic to your website? Have heard about mobile-responsive websites but don't know where to start? This talk is for you.

Luke will highlight the changed search algorithm's and how they place mobile-friendliness high on their priority list for being found online. He will answer questions relating to:

what is a mobile-responsive website

how search has changed to be impacted heavily by mobile

why "listening" is the most important marketing activity and why it needs to consistently be tended to

Did you know that more than 600 newcomers arrive in Canada each day, and that 20% of the Canadian population speak neither English nor French at home? To develop a winning marketing strategy in a city as diverse as Vancouver, you need to adopt a multicultural approach and get your brand name out to multiple communities. People who might benefit from your product or services may be missing out if you only speak to them in English as they might be searching online in other languages, or interacting on social sites such as Weibo, WeChat, or VK.

Lesley Ning, Digital Marketing Specialist at LAT Multilingual will explain how you can broaden your reach to multiple markets through multilingual websites, and how culturally-specific social media can help grow your business. Lesley will also talk about:

Andrew is responsible for: educating, delivering results, and representing Bing Ads to his clients. This includes support for customer experiences across Bing Ads Web, Desktop, API, and tools like Bing Ads Intelligence (BAI). As well he is responsible for sharing the Bing story in Canada and the future innovations Bing will bring.

Michael Mire - Co-Founder and CRO, SweetIQ

Co-Founder and CRO at SweetIQ, Mr. Mire helps F500 brands such as McDonald’s GM, Domino’s Pizza and their digital marketing agencies, drive in-store foot traffic by optimizing their online findability. He has over 15 years of experience in online marketing in both the US and Canada. An entrepreneur, prior to SweetIQ, he founded AdMire Marketing, a boutique integrated marketing consultancy. He is a frequent public speaker and commentator on the topic of local-based marketing.

Luke Aulin, CEO - RTown.ca

Luke has grown two multi-million dollar businesses and is now growing a third he started in 2013 called RTOWN. RTOWN provides integrated digital marketing solutions to help small businesses build an online presence that performs whilst implementing an in-store digital loyalty app that can factually prove the ROI of digital media spending. Luke loves fast growth, marketing technology, aligned teams solving audacious problems and values-based businesses that walk the talk.

As the Social Media Project Manager at LAT Multilingual, Lesley Ning manages social accounts, social media strategies and activities on many projects, with a speciality for a wide range of Chinese social media platforms. With a love for statistical analysis and digital marketing, she leverages a wealth of data resources to maximize the efficiency of LAT's cultural marketing services. Lesley enjoys developing effective social media strategies to help a variety of industries reach diverse local communities.

Global Sponsorship Opportunities

SEMPO Cities Month ($10,000; Limit of 5 sponsors per year)

Projecting 1,000 live attendees across 20 cities, the multi-event opportunity is the most cost effective sponsorship program that SEMPO offers for your return on investment. Package discounts apply to companies which also sponsor 2016 Member Forum. For global Cities Month sponsorship please contact sponsorship@sempo.org for more information.