WILL SOCIAL-EXPRESSION PHONE CARDS BRING A RING?

Prepaid calling cards that fall under the banner of social-expression cards -- including happy birthday or Merry Christmas -- comprise a gift segment that lends itself particularly well to supermarkets.
Supermarkets are already a destination for consumers in the social-expression aisle, unlike other prepaid channels such as convenience stores or gas stations. "Supermarkets are doing unique little things that are separating them from convenience stores and smaller stores," said Chris ...

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