Virtual Reality

…for broader reach. VR development, AR execution These days, it’s nearly impossible to talk to people about virtualreality and not have the conversation reorient itself around augmented reality. I began the conversations with both Sourikoff and Christie by asking what are clients’ level of interest…

Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is VirtualReality (VR). In the days since the event, several articles have raised the question: is VR yet another over-hyped novelty technology or is it in fact a…

If you’re a marketer thinking about virtualreality (VR) or augmented reality (AR), an Israeli startup is today making an offer you might not be able to refuse. The company, WakingApp, is officially launching its ENTiTi VR/AR creation platform in an open beta, following six months of testing with…

…of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtualreality matters. The talk begins at 10:30am PT, and our live blog coverage is below. You can also watch it live at f8.facebooklive.com. About The Author…

“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it turns out, is built in virtualreality. The tech giant has announced, for the first time, that it is supporting virtualreality media in its Marketing Cloud,…

…which is becoming available on about 100 million Android devices, plus Microsoft and Facebook has been heavily involved in developing AR and virtualreality experiences. Here’s a sample of what Google is envisioning: Mark Skilton, a professor in information systems and management at the UK’s…

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World…

…to HomeAway. How to see it. You can test this out here, where a “take a virtual tour” screen should show up on the third image. One caution: HomeAway is conducting A/B testing, so half the time that this page loads the virtual tour won’t be present. If you can’t see it, clear your browser cache and…

…won’t be revealed to consumers, it will act as the bedrock to the rest of the virtual assistant’s development. One of the most common questions I get is whether or not to name a virtual assistant. The reality is, there are pros and cons. Naming a persona adds clarity in communications and…

…definition, this describes a reality augmented with a non-natural intelligence. This layered reality has been explored so much in science fiction that it’s almost a cliché. But with it now becoming reality, it seems to stretch a veneer of fiction over reality. A fiction in which we’re not…