Apple Talks with Hollywood Studios to Launch Video Streaming Service for iOS and Mac Users

Apple is reportedly in talks with major Hollywood studios to create a movie streaming service for users of its iOS and Mac devices.

According to an article in the L.A. Times, the company hopes to allow users to purchase movies and stream them to any iOS device or PC using the iCloud cloud computing platform.

Apple, which already shares a fruitful partnership with movie studios, wants its users to be able to stream movies to any iOS device after purchasing the movie once. With the new streaming service, Apple will take on Netflix and other similar companies head-on.

The news comes as Hollywood studios prepare to launch a new service called Ultraviolet, which allows users who purchase DVDs of selected movies to stream the movies over the Internet as well. Some of the first titles offered under the new service include ‘Horrible Bosses’ and ‘Green Lantern’.

People familiar with the matter said that even though the studios were launching Ultraviolet, they would be happy to partner with Apple for the new venture. Apple currently accounts for 66 percent of online movie sales and DVD rentals.