The report titled ""India Diaper (Baby & Adult) Market Overview, 2018-2023″" provides a comprehensive analysis of the diaper market in India. The report offers a complete guide to the size and share of the market at a national level. Along with historic data, it also provides the latest sales data - thus allowing you to identify the market segments driving growth. The report also identifies leading companies and brands, along with examining competition among them. Forecasts through four years demonstrate how the market is set to change in coming years. HTF Research employs comprehensive and iterative research methodology focused on minimizing errors in order to provide the most accurate estimates and forecast possible.

India Diaper (Baby & Adult) Market Overview, 2018-2023

The diaper industry in India has grown with a CAGR of more than 20% from last five years from 2011-12 to 2016-17. Diaper market largely consists of baby diapers in India with more than 95% volume share whereas adult diapers have just started to foray into the mainstream market. In India, baby diapers are divided into five type's viz. disposable diapers, modern cloth diapers, training pants, swim pants and biodegradable diapers which have very less presence in the Indian market. Household hygiene products will soon transform from being luxury items into ‘necessities' which will provide vast space for development. Regarded as a kind of luxury without reuse value in India, diapers are unaffordable for many people in India. In addition, different from consumers in other diaper markets, Indian mothers believed that the use of diapers for a long time may damage their babies' skin. However, with the changing socio-economic climate and shifting cultural patterns, more and more Indian mothers are beginning to accept baby diapers now. Soft and breathable baby diapers fit the Indian market demands well.

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HTF Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the diaper market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.

HTF Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, HTF Research calculated the market size through a bottom-up approach, where manufacturers' value sales data for different types of diaper products were recorded and subsequently forecasted for the future years.

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to sanitary napkin industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.