Sure, handguns are not toys, and looking directly into the sun is not good for your eyeballs, but that doesn’t mean the picture isn’t funny. Since it was first posted, the tweet has garnered over 500,000 likes over 200,000 retweets and kicked off a new “firing a gun at the sun” meme.

On July 6t, Instagram user cinematographymemes posted a version of the photo where the original background was replaced by a beautiful sunset, along with the caption “when the magic hour is almost over but you haven’t finished yet”—a reference to the short window of time treasured by filmmakers, right before sunset or right after sunrise, when the light is soft and warm.

Now people are having a great time relabeling the gun and the sun to make various statements. On July 18, reddit user bad_knight_templar posted a rather cynical version to the r/MemeEconomy subreddit. The picture labels the sun as the “American political establishment” and the gun as “tweets using a hashtag”.

Although many preferred the squirt gun version, created by a company called RIPNDIP back on July 7. RIPNDIP seems to mainly sell clothing and shoes, but they also sell a few other items, including the blue squirt gun they used to imitate @JacobxMcClain’s photo.

This is the perfect meme to use to point out a futile gesture, whether it be someone else’s or your own. Like the “Distracted Boyfriend” meme, it’s an object labeling meme. But in this case, you only have two instead of three “characters” to label.

David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.