It’s important that you have a fundamental understanding of what is making your business successful before you decide to expand. Who are your customers and why do they enjoy what you offer? Who are your suppliers and will they be able to deliver to your new location? What are your operating costs and will they be the same in a new location? A lot of small businesses start off in the suburbs of a town before making the move to a city’s business district, only to find that unexpected additional costs are swallowing up their profits.
People tend to buy cargo vans for work and hold on to them for years, so many vans on the market can be pretty beat up. Although you can find inexpensive cargo vans in good condition, it can be tough to find anything with lower mileage - so be prepared for all that comes with owning a higher mileage vehicle. Cargo vans also don’t offer much headroom. There’s no way even shorter people will be able to stand in one, and the lack of headroom also cuts down on storage space.

I will challenge myself to use this space creatively to tell the story of each year. Ultimate Small Shop Guide When I started thinking of all the possibilities, it really inspired me to start getting organized and collecting some great memories. And don’t limit yourself to just photographs, your scrapbook pages can really be accentuated by other types of memories. Here are some ideas to get you started. Looking for some great Halloween crafts for your Halloween party, haunted house, or just for trick-or-treaters? A fun craft is something that can keep you occupied for hours on end especially if you enjoy it. Here are some ideas that will hopefully set you on your way in preparation for your next Halloween…If you live in a house that has a wood-burning fireplace, then chances are that you have access to tree stumps or large blocks of wood. These are great for making stands for your Jack O’Lanterns. You could use a chisel to slightly hollow out the middle of the stump so that the lantern can sit stably or simply use some Blu-Tack or Velcro. Get some small or mini pumpkins and hollow them out to use as candle holders. If open flames are out of the question, you can put glow sticks instead of candles for a different effect. You can carve, draw or paint faces on the pumpkins too. Instead of pumpkins, you could use apples as well. Ensure that you choose apples that sit well and flat or cut off the bottom to make a flat surface. Remove the stem and cut around it deep enough for the candle. It is best to use taper candles for a better fit. Get a large pumpkin and hollow it out to use as a salad bowl or to serve fresh vegetables. Cut off the top, hollow and clean it out and let it dry in the sun. You could carve a jagged edge design on the top. Do the same with some smaller or mini pumpkins to use for dips or salad dressings. Make a scarecrow in your front yard. You need two pieces of wood, one put into the ground and the other nailed across for the arms. Use old jeans and a shirt and stuff them with newspaper. Add some straw for effect. You can use a plastic pumpkin for the head and draw a face on it. This makes a great Halloween craft for the whole family. Tie glow sticks to helium balloons and let them float around the house. Ensure that some string extends below so that people can easily reach them if they get stuck somewhere or simply to play with them. Use publicly available Halloween fonts on your computer to make banners or invitations for your party. It’s a fast, easy Halloween craft you can use instantly to enhance your party theme. Ultimate Small Shop Book Print them onto inkjet iron-on transfer paper and put them onto your favorite t-shirt or Halloween outfit. A visit to your local hardware store for some basic items and you could make your own tombstones transforming your garden into an instant graveyard. Paint them grey to resemble stone. Do not worry about the details as it will be dark, but do put on some exciting or scary wordings. By the way, your local hardware store is loaded with Halloween craft ideas.

Now I want you to create a spreadsheet or use my worksheets and write one major goal on the top. This can be the first goal you want to accomplish. Then I want you to list all the tasks you need to do (or someone on your team has to do) in order to accomplish this task. For example; let’s go going back to the goal of "Launching a New Website". The tasks you will need to do to get this goal accomplished are the following;

The kind of apps that fall into this app type are extensive. Facebook, Instagram, Snapchat, Twitter, WhatsApp, Pinterest, and YouTube are all examples. Remember that some of these apps have been worked on for many, many years. Thus, a v1.0 social app or social networking app will likely not offer all of the same features. For instance, Snapchat did not start with videos, filters, or their "Stories" functionality. A social app would, however, include user authentication, friending, favoriting (or other data interaction), some sort of messaging, and comparable "baseline" functionality.

We've written about routers on the site before and my favorite is the Bosch 1617​. It is light enough that you can control it when using it handheld, yet powerful enough that it won't have any problems when you mount it under a table. On top of that, it comes with a plunge base which makes it significantly easier to use handheld. The package clocks in at ~$190.
The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.

Another example of data-driven decision making is scouting the local competition and taking notes on how much traffic they are getting regularly, the kind of products that they’re selling, their pricing, and even how they market their business. This kind of information will help you determine the pros and cons of choosing a location in that area as well as potential strengths, weaknesses, and opportunities that can improve your business plan. Trust us, doing all of this before starting your small business will save you major headaches in the long run.

This is a fundamental question. A good place to start is with a survey of your property. Most municipalities have a maximum percentage of your lot that you can build on and standard setbacks from your property lines that you will need to adhere to without needing to request special permission to build. On a photocopy of your survey you can draw in what your local setbacks are in order to define the location within which you will be permitted to build. In a best-case scenario, you will have the space to build without compromising too much on space or location; otherwise, you may need to request a minor variance, which would allow you to circumvent an obsta­cle such as a setback.
After you are done narrowing down your list of business goals, you are now ready to plan out when they will be accomplished. Just remember, nothing is set in stone so if you need to remove or add something to your business goals later down the road, that's okay. It happens to me ALL THE TIME. Sometimes our priorities shift or things didn't go as planned and you need to make changes.
I want the shop to be big! Not only do I have a lot of tools, but I tend to frequently bring tools in for testing. As you probably know by now, I also do a lot of filming. So I need a space big enough to allow for full movement around most of the tools. My tripod has a pretty good-sized footprint and having more room allows me to get the best vantage point possible. More space will also allow me to stage larger pieces of furniture, whether for the show or for jobs I take on locally.
For many new small business owners, the additional expense and bureaucratic hoopla involved in obtaining the correct paperwork often leaves them dragging their heels. This attitude, however, can result in stiff financial penalties, or worse, having your permission to do business revoked. Before we jump into the why and how of obtaining your business permit or license, it’s important for you to understand the difference.
We have Eclipse Sunshades installed on our van. While they’re pricier than the cheap sunshades you’ll find at Walmart, they’re every effective. And since they permanently install on your windshield they’re much more compact - a big plus for living in a van. All we have to do is pull the shades across and velcro them together in the middle and we’re protected from both the sun’s rays and prying eyes.

I have different toolboxes for different jobs around the house. Occasionally I’d grab a tool out of one box and then put it away in another. Eventually all my flat-head screwdrivers would end up in one toolbox. To solve the problem, I now mark the handles of the tools and the corresponding toolbox with a band of colored electrical tape. Now all the tools are in the box where they belong. — Kim Litkenhaus Marino

Finally, think about the overall color and feel of your workshop. A fresh coat of bright white paint will help your lighting go farther, but you might also consider adding a splash of color for fun. An accent wall or an epoxy floor coating are good ways to upgrade your workshop from drab to fab without adding fussy decorations that will get in the way of business.
To get the most out of your router, you are going to want a router table. You may find yourself asking if you really need one - if you do, check this post out.​ It's one of those purchases that you won't truly understand how valuable it is until you have one. Given the budget of $2,500, I'd suggest looking at the Bosch RA1171 ($150). If you want to see our favorite tables along with write-ups, check them out ﻿here﻿.
Remember, your retail store layout guides product placement, directs customer flow, and defines the overall look and feel of your store, so it deserves plenty of thought. Many factors will affect your floor plan choice, including the size and shape of your sales floor, the types of products you sell, and even the customers you hope to attract. Keep these factors in mind as we explore each floor plan option in detail.
I’ll throw this suggestion out to you too – while a warm sleeping bag would be a good start, maybe a couple sheets of plywood to put over the truck bed with a tarp over that would provide you some extra protection from rain/snow and also trap in some body heat. You wouldn’t have to make them permanent and could just slide the wood into the bed when not sleeping under it. A cheap bivy as Ryan suggested would also be a good consideration and a quality sleeping pad to provide some warm rating and comfort from the truck bed.
All this is why I recommend you buy the very best stuff available, even if it means going without certain tools initially. Although it wouldn’t be a disaster to spend $1000 on a whole bunch of inexpensive tools, what are you going to do when you’ve outgrown the capability of these tools and want to upgrade? You’ve now got to somehow get rid of the cheap stuff and replace it with something better. This isn’t easy and it’s always the most expensive way to go.
You might be thinking your business aspirations are too ‘early-stage’ to merit investigating the permits required to run your small business. You’d be wrong. The costs and requirements of staying on the right side of the law should be factored into your initial business plan and ongoing projections. In the long run, this will save you time, money and heartache.
Budget Toilet: Luggable Loo. With the Luggable Loo from Reliance Products, you can turn any 5-gallon bucket into a portable toilet for your van. Make sure to line your bucket with a trash bag or toilet waste bag - then once you’ve done your “doodie” just tie up the bag and dump it in the trash. Reliance also sells deodorant chemicals that will make it easier to live with your new roommate

If you’ve got 220v, and want to get a seriously good TS, the Grizzly G1023RL is about the best bang for the buck in a 3hp industrial style cabinet saw…$1195/$1294 shipped. It’s not a necessity to have that much saw, but it’s close in price to many lesser saws, and is about all you’d ever need. If that’s more than you can stomach, and/or don’t have 220v, you’re limited to a TS that’ll run on a standard residential 110v outlet….again I’d look to a full size stationary saw. The typical contenders are the entry level price ranges are the Ridgid R4512, nearly identical Craftsman 21833, Steel City 35990, Porter Cable PCB270TS….all under $600. The next step up would include the Grizzly G0661, G0715P, Craftsman 22116 (by Steel City/Orion), Jet Proshop, General International, Rikon 10-201, and Powermatic offerings. These saws all have the potential to perform well…the end performance is largely dependent on how well you set them up, and what blade you choose.

We've written about routers on the site before and my favorite is the Bosch 1617​. It is light enough that you can control it when using it handheld, yet powerful enough that it won't have any problems when you mount it under a table. On top of that, it comes with a plunge base which makes it significantly easier to use handheld. The package clocks in at ~$190.

Then there are material considerations, such as how to bring full-size sheets of plywood home to cut down to size (you don't). And safety and cleanup are two more concerns: Proper ventilation and dust collection, a cinch in a larger shop, can be quite a challenge (and a potential health hazard). Nevertheless, you can set up a great wood shop in a small space, and we'll show you what you need.
With such an unstable job market and it being harder to get employed, more people are moving into entrepreneurship and being self-employed than ever before. Woodworking is a fantastic business opportunity, but you might feel that you don’t have the space or money to set up your own workshop and sell your goods. If that sounds like you, then you should check out Ultimate Small Shop by Ralph Chapman.
Amenities and Services – You’ll want to understand the full range of amenities offered by a commercial space. These amenities and services may include such things as communal rooms, free Wi-Fi, loading bays and docks, dining options, outdoor space, sewage and utilities, on-site security, and more. The zoning of your business will often dictate the type of amenities and services you require.
Our Advice: Plan for aisle and display pathways of at least three feet, six inches wide, without obstructions. Then, once your fixtures and displays are in place, further test your store’s pathways by rolling a large baby stroller throughout your store. If you can easily navigate all traffic pathways, your customers should enjoy a comfortable browsing experience.
When you set out to start your small business, investing in the right technology and equipment should be considered in conjunction with your store design. They should seamlessly integrate with and improve the customer experience in your store. Everyone remembers their first trip to the Apple Store and the “wow” moment of having their sale rung up by the assistant in the middle of the store, rather than having to wait in a line. But fewer people probably notice the carefully positioned heater that creates a warm environment for them as they walk through the door. It’s all part of the same idea.
Seems simple right? Well, yes and no. Inventory management can become very complicated once you factor in issues like product lifecycle (how quickly do the apples go bad?), variable amounts of raw goods in a single item (how many apples went into that apple turnover you sold?), delivery times (how quickly you can get new apples?), and variable wholesale apple costs (how much did you pay for that particular bunch of apples?).

Commercial law exists for one simple reason: money and trust have a long and storied history of mixing like oil and water. Throughout the millennia-long history of commerce, aspiring businessmen and women have been lied to, cheated, scammed, cajoled, bullied, and otherwise disconnected from every single dime they had by unscrupulous suppliers, greedy investors, and dishonest business partners.

As a carpenter, I need to bring certain items with me every day. I bought a cheap plastic tote in the tool storage area at a home center and modified it for my needs. I made a small plywood deck, drilled a couple of 3-in. holes for coffee cups or glue bottles and then fastened it to the tote. Another piece of plywood has holes to keep pencils upright and organized. My tote sits nicely on my bench seat, but it could also be attached to the floor with hook-and-loop fasteners. You could easily customize these totes for plumbing, garden or painting tools, electrical supplies—what have you. — Don Simms. Check out this jumbo tote for fasteners.
Reflectix only works if there is an air gap next to it - Reflectix themselves recommend at least a ¾” gap between their material and the area to be insulated. This is the case because Reflectix is a radiant heat barrier, and when you put it right up against your van walls the foil cannot reflect back radiant heat (remember, radiant heat is only transmitted through air or a vacuum). If there is not an air gap, the insulating power of Reflectix is very low.
If you dream of devoting your life to a cause you believe in, it might be time to start a nonprofit. You’ll need to incorporate your business and file for 501(c)(3) tax-exempt status -- and then you’ll be required to meet ongoing standards of compliance, but the payoff is making a meaningful impact on a cause you believe in. Want to do good while still making a profit? Consider social entrepreneurship.
I’m currently in the process of building my own small shop and I almost didn’t watch this video because I was afraid I might become too jealous. I wasn’t. It made me realize that a good shop is worth waiting for and that I don’t need to be discouraged when things aren’t moving as quickly as I hoped. Thank you for the inspiration and congratulations on your new shop, you deserve it.
The owners, webmasters, administrators, authors and editors, expressly disclaim all and any liability to any person, whether a user of this website or not, in respect of anything and of the consequences of anything done or omitted to be done by any such person in reliance, whether whole or partial, upon the whole or any part of the contents of this website. Please exercise caution when working with any tools or machinery. Follow common safety rules and precautions as outlined in any manuals related to the equipment being used. If advice or other expert assistance is required, the services of a competent professional person should be sought.
I live in Northern Va and have the same concerns. I save those little silica gel packets every time they come in a new product and put them in my tool drawers. I also salvaged a dehumidifier from a neighbor that I need to repair and set up in there. I use the wall mounted AC in the summer to keep it cool enough to work in there. Although I haven't gone back yet to insulate the ceiling, it stays really cool in there if i want it to be.
Both kids and adults have sat inside [the Optimus Prime truck] and been brought to tears. For many, it is a dream come true. Some kids are very intimidated by Optimus Prime because of the size and won’t go anywhere near it. But I love making people smile. The fact that I can make them smile for just a few minutes by seeing Optimus Prime on the highway means the world to me.
Reflectix only works if there is an air gap next to it - Reflectix themselves recommend at least a ¾” gap between their material and the area to be insulated. This is the case because Reflectix is a radiant heat barrier, and when you put it right up against your van walls the foil cannot reflect back radiant heat (remember, radiant heat is only transmitted through air or a vacuum). If there is not an air gap, the insulating power of Reflectix is very low.
It can become very difficult and time-consuming to constantly track the amount and purchase price of all your inventory, but it is hugely important to your bottom line. Every time you catch yourself saying, “Sorry, we don’t have that in right now,” you are leading your business in a very unhealthy direction. Not only does being out of something represent a lost sale opportunity, but in a world where consumers place a huge premium on their time, it could mean that you lose that customer forever while hurting your brand reputation in the process.
After you are done narrowing down your list of business goals, you are now ready to plan out when they will be accomplished. Just remember, nothing is set in stone so if you need to remove or add something to your business goals later down the road, that's okay. It happens to me ALL THE TIME. Sometimes our priorities shift or things didn't go as planned and you need to make changes.
The idea of not having your own bathroom nearby can be incredibly intimidating, but we’ve found that this is actually one of the easiest parts of vanlife. Public restrooms are plentiful throughout North America, and we’ve never not had a bathroom when we needed one. Gas stations, truck stops, Walmarts, McDonald’s - you name it, we’ve done some business there.

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Finally, at the beginning you'll do just fine with a basic set of router bits that run ~$40. A starter set will typically include straight bits for edge matching material, a selection of edge finishing bits, and some joinery bits. As you work on a few projects you may find that more specialized bits are needed. But specialized bits are expensive - so purchasing them as you have a specific need makes more sense than buying in anticipation of a need.
These could mean anything from a local sponsorship of a high school sports team, an infrequent advertisement in a local paper, an unusual purchase of artwork (such as mural or window art), or anything that doesn’t necessarily fall in the categories listed above. Your total coffee shop costs will be broken down by one-time startup costs, fixed costs, and variable costs.
Hey Ted! If you mean to ask whether you could sit up from one of the vertical sidebins and have enough headroom under the Leer 122, I think that would be a no. You’d have to build the sidebins to be a little shorter. At least with my truck, that would be the case. Perhaps with a full-size pickup you would have enough room thanks to the overall size increase of the canopy as well.
Smaller speed bump displays (above) and larger merchandise outposts (below) placed along your store’s main traffic flow let you draw customer interest to certain products. Speed bumps let you feature new finds and hot sellers in eye-catching ways. Larger outposts are great for special price stock or product groupings such as seasonal features and branded collections.
In addition to sheer power, look for a model with a built-in thermostat so you can set it and forget it. This convenience feature is well worth it so you don’t have to stop what you’re doing mid-project to manually turn your heater on and off to maintain your desired temp. A good garage heater will mount to the wall or ceiling to save space and will come with a durable housing and full safety screen to keep dust and wood chips from reaching the heating elements and starting a fire.
2) I haven’t spent very many nights in full on winter conditions (that 12 degree night in Boise comes to mind!), so I can’t comment too much. It was fine for that… Mostly it was hard transitioning from the warmth of the cab to the frigid air while you are shifting things around and getting ready for bed, but then once you were inside the canopy it was fine. Lots of frosty ice on the inside windows, but in my sleeping bag all was well. It stays a little warmer in the canopy. Maybe I’m a wuss, but I didn’t want to spend an extended period of time dirtbagging it in my truck while I was ice climbing (I spent the first two months in Ouray, CO, sharing a rental), I just thought it would be too challenging/miserable to dry and manage gear in a confined space with the shorter daylight hours. I’d be perfectly content doing future weekend trips with this setup though!
Planning your store layout is no small task, but many small retail store owners do it all themselves with great success. So why not you? Take it slow, follow our seven steps, and remember to put the customer first. With the ideas in this guide and a little elbow grease, you’ll soon be on your way to mapping out a retail store that’s easy to navigate, welcoming to customers, and best of all—profitable.
Hey Ted! If you mean to ask whether you could sit up from one of the vertical sidebins and have enough headroom under the Leer 122, I think that would be a no. You’d have to build the sidebins to be a little shorter. At least with my truck, that would be the case. Perhaps with a full-size pickup you would have enough room thanks to the overall size increase of the canopy as well.

Living on the road puts you in a wider variety of situations and environments than being stationary. If something goes wrong in the wilderness or if a disaster strikes, you’ll want to know what you should do. The SAS Survival Handbook is one of the best survival books out there. It covers primitive camping, edible plants, encountering wild animals - even disaster situations like nuclear war. It’s packed full of good-to-know actionable information. And it’s a blast to read.

Remember that you must allow three feet of pathway space between all display units to meet Americans with Disabilities Act (ADA) requirements. But customer comfort is more than a requirement. Studies have proven, time and time again, that customers do not like to be jostled when shopping. Allow generous pathways between fixtures. Experts recommend three feet, six inches, so customers can move freely, examine products, and carry items to your registers. This will keep customers happily browsing in your store and you in good standing with the ADA.
We do not recommend using Reflectix to insulate your walls or ceiling. Without an air gap, the R-value of Reflectix is about R-1. Even if you have the recommended ¾” air gap next to the Reflectix, the R-value per inch is less than R-3. There are much more efficient and cost-effective insulation materials out there for these purposes - you’ll be better off filling the space with rigid foam board.
It is particularly important that you think about your customer’s experience holistically. Big-box retailers have long understood that people have five senses and that those senses affect decision making in a profound way. Whether it’s through intelligent lighting, the right music selection, or the careful piping in of a beautiful scent, smart retailers have learned the art of manipulating customer mood — whether they need you excited about a sale or relaxed and in the mood to hang around.
​In order to excel you are going to need to read up on jig building so that you can produce consistent repeatable cuts. Ideas for jigs are a dime a dozen online and you could easily lose a couple of hours browsing the hundreds of ideas people think up. A more economical approach would be to build your jigs as your projects demand them. After you go through that exercise 4-5 times, you'll find you've accumulated quite the collection of jigs without even trying.
Another great source of store design inspiration is your product vendors and their line reps. After all, your success is their success, so they’re usually happy to share store design and merchandising ideas. Many provide retailers with free or low-cost branded display units, too. Some line reps will even assist you in product mapping your store, display setup, and replenishment. It never hurts to ask!
Ultimately, your workshop should be a place that inspires you to be creative and to do your best work. When you take the time to plan the space for maximum efficiency and comfort, you’ll love spending time there — and that means you’ll get more done, whether it’s fixing up a car or building a new piece of furniture. No matter how you use your workshop, you should enjoy the time you get to work with your hands and make something brand new. So what are you waiting for? Get started designing your perfect workshop today.

Conversion vans have some pretty sweet built-in amenities, including high-tops for extra headroom. Many have comfy captain chairs, leather seats, mood lighting, TV/VCR, and a rear bench seat that folds down into a bed. If you’re not picky about your living situation, this could be all you need to get started. And if you gut it and customize it yourself, the high top offers tons of great storage options that other vans just don’t have.

In our opinion, having one of these is an absolute must for living on the road - especially in humid areas. To fully cover the width of a van’s side doors/back doors, you’ll need a larger screen that’s designed for French doors. If your vehicle has a smaller door opening like an RV, a screen meant for a standard door will work fine. We could only find standard door screens, so we bought two and hot-glued them together to cover up our side door.

Cut off a 21-in.-long board for the shelves, rip it in the middle to make two shelves, and cut 45-degree bevels on the two long front edges with a router or table saw. Bevel the ends of the other board, cut dadoes, which are grooves cut into the wood with a router or a table saw with a dado blade, cross- wise (cut a dado on scrap and test-fit the shelves first!) and cut it into four narrower boards, two at 1-3/8 in. wide and two at 4 in.

The space behind a door is a storage spot that’s often overlooked. Build a set of shallow shelves and mount it to the wall behind your laundry room door. The materials are inexpensive. Measure the distance between the door hinge and the wall and subtract an inch. This is the maximum depth of the shelves. We used 1x4s for the sides, top and shelves. Screw the sides to the top. Then screw three 1×2 hanging strips to the sides: one top and bottom and one centered. Nail metal shelf standards to the sides. Complete the shelves by nailing a 1×2 trim piece to the sides and top. The 1×2 dresses up the shelf unit and keeps the shelves from falling off the shelf clips.
Google - If you have any question in the world, you can google it and probably find the answer, lol. However, I know your concern is how accurate the information is that you are getting. You also want to make sure that when you find some great knowledge, that it's leading you in the right direction. So if you google "how to make money from my Instagram following" or "how to drive buyers to my Instagram account", then you want to find actually step by step instructions, that will actually lead to a real result. Sometimes that isn't always the case. So search and try to put the pieces of the puzzle together to help you, but just know that it probably won't be handed to you on a silver platter like my webinars are. If you are having problems with your SEO for google, then I recommend that you get my Google SEO Webinar.

2. Create window-like effects. Windows can open up a small space and make it seem larger. At Poppyseeds, a vintage decor and fashion accessory shop in Stanwood, Wash., the owners cut window spaces into the walls separating two small rooms to create a more airy feel. In another room, co-owner Marybeth Sande put white linen panels across an entire wall, creating the illusion of windows. Hanging drapes around tall, skinny mirrors is another way to create a window effect, Langdon says. "That gives an illusion of more light and movement in a small space."

In the summer months, your windows will be one of the primary ways that heat gets into your van. Because of its reflectivity, Reflectix works great as a window covering to reflect radiant heat away from your windows. And, if you’re concerned about height in your van, layering Reflectix under your subfloor is a good way to add a little insulation (R-1.1) without sacrificing headroom.

When starting your small business, the easiest way to go about choosing a business name is to approach the task the same way you approach building new relationships. Did we lose you for a second? Here’s what we mean. It takes just one-tenth of a second for us to judge someone based on a first impression. There are endless relationships that instantly blossom or never get off the ground based off of this one simple fact. Most of us, even if it is on a subconscious level, understand this. Which is why when we meet someone that we are trying to impress, we make an attempt to adjust our appearance, body language, even the way we talk, to ensure we are putting our best foot forward.