Service Marks distinguish a service. A trademark could be a Trade Mark and a Service Mark concurrently.

Collective Marks distinguish goods or services produced or provided by members of an association or cooperative. The goods or services usually need to meet the specifications defined by the members of the group (collective marks are less common).

Certification Marks distinguish goods or services that have been certified by a certifying authority as complying with a set of standards and whose certification is not confined to members of a group, such as UL or LEED certifications (certification marks are less common).