It’s all very well to choose a field which you already have some experience in, when starting up your business. In fact, it’s generally an excellent idea.

But it’s also important that you have some genuine interest and enthusiasm for what you’re doing.

Make a list of your interests, and make a list of your skills, then see how you might combine the two into one business model. Perhaps you love writing and have experience in business. So, you could start by setting yourself up as a freelance business copywriter.

Take steps to try and incorporate any clout that you might have developed in other areas of life

Startups are in a difficult position, in that they’re essentially “blank slate” operations. The problem with that, is that prospective clients generally look for signs of trustworthiness, authenticity, and pre-approval, before committing to making a purchase or hiring you.

As your business progresses over time, you’ll accomplish this in large part through testimonials and work samples.

At the beginning though, you can get a massive head start by incorporating any “clout” you might have developed in other areas of your life.

Based in London, CommonWisdom helps growing startups with their People & HR & Culture strategies and problems. For early-level startups, it provides strategic direction and mentoring to go from an idea to execution.

It is also the force behind commonwisdom.co with the motto of "increasing wisdom per capita!" This platform provides valuable content for growing startups, on career design, work culture and entrepreneurship.

To learn more about our professional services or about enquiries to have your content published, please message me directly through ozan@commonwisdom.co.uk