New ultra-wide zoom and mid-telephoto prime lenses capture professional-quality images and join the growing NX Family of Compact System Cameras, Lenses and Accessories

October 25, 2012 09:00 AM Eastern Daylight Time NEW YORK—(BUSINESS WIRE)—Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today introduces two new lenses that join Samsung’s NX system of compact system cameras. Samsung’s new 12-24mm F4-5.6 ED ultra-wide zoom lens (MSP of $599.99) and the 45mm F1.8 mid-telephoto prime lens (MSP of $299.99) are on display at the PDN PhotoPlus International Conference + Expo at the Javits Convention Center in New York City.

The new NX lenses offer the perfect balance of portability and smooth ease-of-use, giving photographers an easy way to explore their photographic creativity, while keeping their system equipment light. Also at the PhotoPlus Expo, Samsung will exhibit its full line of Digital Imaging products, including SMART cameras and camcorders with built-in Wi-Fi, compact point-and-shoots, and new durable and stylish memory cards.

“Earlier this year, Samsung introduced the world’s first compact system cameras with built-in Wi-Fi, and with the addition of the lightweight ultra-wide zoom lens and mid-telephoto prime lens – Samsung continues its leadership in imaging innovation,” said Reid Sullivan, Senior Vice President of Mobile Entertainment. “With a diverse portfolio of 11 lenses, the Samsung NX system offers a solution for virtually any photographer from beginner to the most seasoned professional.”

Samsung NX Lens 12-24mm F4-5.6 ED: Thanks to its ultra-wide angle, this lens can capture dramatic landscapes and easily take shots in confined interior spaces. At 7.3oz, it also remains compact – perfect for those traveling. The image quality is heightened by one extra low dispersion glass lens and two aspherical glass lenses that produce superb sharpness and low chromatic aberration.

Both lenses include Samsung’s i-Function, an intuitive control system which allows users to easily adjust shutter speed, aperture and ISO settings. The new lenses are compatible with Samsung’s complete line-up of NX Series cameras, including the 2012 line of NX SMART Cameras: the NX1000, NX210 and NX20. For more information on Samsung’s NX Series, visit http://www.samsung.com.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.