Ajay is based in BCV's Palo Alto office and focuses on early stage software investing

Category: MarTech

Note: This post was originally published on TechCrunch on April 3, 2015. Marketing is no longer the forgotten stepchild of enterprise software. Traditionally underserved and under-penetrated, marketing is finally receiving its fair share of attention by technologists, founders and investors alike. Gartner famously predicted CMOs would spend more on IT than CIOs by 2017. IDC estimates $32.4 billion in marketing technology […]

Today, one of our most exciting portfolio companies, Captora, publicly announced its Series B funding led by NEA. . We have had the good fortune of working with the Captora founders since late 2012. We knew Anindo Mukherjee, Captora’s CTO from his time at Bloomreach and he brings incredible strengths in machine learning and data science. We introduced Anindo to […]

“Customer success doesn’t matter is everything” Back in my role running sales and marketing at Trilogy, I learned one of my first lessons about business: “customer success doesn’t matter.” While the statement sounds ridiculous, in the world of enterprise software circa 1995, it was actually true. We could sell a customer tens of millions worth of software and get paid […]

Today Optimizely announced their Series A funding round of $28 million led by new investors Benchmark and Bain Capital Ventures along with several other existing seed investors. We are thrilled to be partnering with the Optimizely founders, Dan and Pete, as well as the entire Optimizely team. We’ve discussed in the past here and here the rise of Marketing as […]

“By 2017, a CMO will spend more on IT than the CIO” —Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as […]