FarmAssist Features New Look and Enhanced Functionality

May 19, 2009

As more and more growers embrace the internet as a convenient source of agronomic information, Syngenta Crop Protection, Inc. has made finding that information a bit easier. FarmAssist.com[1], the online face of the company for growers and retailers, has been redesigned to enhance the customer experience.

With more than 30,000 visitors per month, FarmAssist® provides users with up-to-the-minute agricultural news and commentary, local weather customized by zip code, market observations and agronomic and product information.

The refreshed FarmAssist provides a better user experience, allowing visitors to navigate more easily through current industry news, updated educational materials and a new audio/visual library, featuring agronomic and product information, crop-related videos and customer testimonials. The new site improves upon the previous site that was set in place more than four years ago.

“The revamped site features a number of improvements over the old site,” said Anthony Transou, Syngenta internet marketing manager. “We were able to update the design, making navigation easy and efficient, and add improved features to provide users more agronomic resources. We continue to analyze our service offerings for our customers and provide them with the best information in whatever manner is most convenient for their business.”

To provide growers with agronomic and market information where they work, Syngenta plans to launch a mobile site geared to the increasing of number growers and retailers who rely on current technology for industry and brand-related information. The mobile site, launched at the end of April, will be compatible with any mobile device with wireless Web service, free to download and provide up-to-date and customizable access to commodities, market commentary and pricing, agronomic news and weather.

For more information and to explore the new and improved FarmAssist Web site, please visit Farmassist.com[1].