Thursday, December 17, 2009

As a book person and a words person, I've always appreciated the meaning that can be brought out in words through typography. It makes you see the words differently, experience them differently, absorb them differently. Typography will change their meaning. Good typography will add to their meaning.

Back when I was finishing grad school and trying to figure out what do next, I went on a Googling escapade to find companies that did what I wanted to do in cities that I wanted to live in.

I looked in San Francisco, Houston, Atlanta, Denver, Boston, and Salt Lake City. I looked for companies that did branding and marketing consulting. When I googled "Branding" and "Salt Lake City" and discovered The Summit Group, it was like a transcendent experience.

I love everything about their company. I think they do high quality work. I think they have personality. I love their office space, their logo, their website. I love the idea that their work revolves around telling stories. They just GET it. And there are so few people who do...

Of course, I never applied to The Summit Group. Instead I ended up moving to New York City without and job and working for Time Warner.

Life never quite takes you where you expect to go. And now I'm running my own show at Whitefrog, which is a dream come true.

But if for any reason I find myself a free-agent living within 100 miles of downtown SLC, I will show up on The Summit Group's doorstep in my cutest outfit with a plate of oatmeal butterscotch cookies and beg for a job.