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San Francisco, Calif.—Atlas DMT, a digital marketing technology company, announced Monday it has changed the name of Go Toast, its recently acquired search engine marketing unit, to Atlas OnePoint.

The company said the name change reflects the unit's "vision" to be "the one point for small and mid-tier marketers to manage all aspects of their online marketing campaigns."

Atlas acquired Go Toast in December.

Separately, Atlas DMT announced the integration of its paid search management tools and its Digital Marketing Suite to create a campaign management system called Atlas Search. The announcement was made at the AD:TECH Conference in San Francisco.