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Saturday, June 5, 2010

Awesome Arabic TV Commercial

Most commercials here in Saudi Arabia are lame and incredibly annoying (like many elsewhere in the world) but once in a while they get it right. The commercial below is for a phone company here called Zain. Every time this commercial comes on the TV here, I always stop whatever I'm doing to watch it. Zain named this commercial "Silent Beauty," which I believe is the name of the accompanying song. The graphics are colorfully creative and awesome, and the music is elegant and haunting. The version here has English subtitles, and I've also included the written lyrics below. I don't know who wrote the words of the poem/song, but poetry is a huge part of Arabic culture and history.

Did you see the sun lighting up the sky,Nourishing life with its radiance and rising above?I called out to it with the songs of my voice...But it wouldn't speak.

Did you see the flowers bloom in spring?Their beauty captivates the heart,and quenches its thirst.I reproached them for being away too long...But they wouldn't speak.

And then in the distance I seeA beautiful girl playing with her dolls.I asked her why she plays alone,But she couldn't speak

Then I realized after all of this...That we've become blind to the truth.So much beauty is around usBut it cannot speak.Beauty everywhere.

When it comes to commercials, no one is better than Zain Saudi Arabia.

They are very good and they always do brilliant commercials, especially in the holy month of Ramadan.

And the best thing is that they aren't using any songs, they aren't using any musical instruments. They are using "Anasheed' which is like a song but without music, and the lyrics doesn't involve love stories and other stuff we keep hearing in the sick songs these days,

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