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Samsung is close to returning to the NFL as a league sponsor in a deal that would put the manufacturer's brand on NFL coaches' headsets in an agreement worth more than $60M a year. The deal would also pave the way for tablets to appear on NFL sidelines for the first time. Chargers Owner Dean Spanos, ...

Respect Your Universe recently has seen a "shift in the apparel brand's marketing, appointments of key company leaders, departures of others, opening of its first retail store and [the] establishment of Portland as the company's headquarters," according to Allan Brettman of the Portland OREGONIAN. R ...

The big winner in college basketball-related merchandise sales during March Madness is Gonzaga, one of four No. 1 seeds in the NCAA tournament. The team since March 1 have seen sales of its logo merchandise on Fanatics.com jump an incredible 514% as the Bulldogs rolled to a 31-2 record and No. 1 ran ...

Fidelity Investments has agreed to be the presenting sponsor for Golf Channel’s SwingFix, the online video training aid that the channel uses in many of its instructional programs. Included in the deal is a first-of-its-kind on-site activation that Golf Channel has arranged at three tournament ...

NASCAR driver Brad Keselowski, who has been an outspoken proponent of using social media, discussed the impact Twitter has had on his sponsors and prospective sponsors in a Q&A with ESPN.com’s Darren Rovell. Below is an excerpt of the interview.
Q : What will you do and what won’ ...

In Portland, Mike Tokito reported Safeway is “returning as title sponsor” of the LPGA event held at Columbia Edgewater Country Club, scheduled for Aug. 29-Sept. 1. Tournament Golf Foundation President Tom Maletis, whose group coordinates the event, said, “We’re happy to have ...

Tiger Woods and Lindsey Vonn yesterday confirmed the rumors that they are dating and released several pictures of them together. ABC's Paula Faris said the best way to "dictate the story is to get in front of it," which is what Woods and Vonn did, and PR experts "say it may have been one of their be ...

Panini America has signed Nationals P Stephen Strasburg to a multiyear autograph trading card deal, making Strasburg autographs only available in its trading cards. The agreement includes rights to use Strasburg's name and image on packaging. Panini's first Strasburg autograph cards will appear in t ...

ADWEEK’s Tim Nudd reported Miller Lite's new ads from Saatchi & Saatchi feature former UFC fighter Chuck Liddell, musician Questlove and actor Ken Jeong. For the agency, the celebrity “approach is a way to ramp up the novelty and energy level of its 'Miller Time' campaign." Inste ...