Millions of people play video games every day, but would you pay a video game to be your style consultant.

The Covet Fashion app will help you with your style and purchase items from your favorite fashion brands. Users can also participate in style challenges where they have to put together outfits for different countries that their digital character is traveling to. Glu Mobile, the same company that produces Kim Kardashian: Hollywood also produced Covert Fashion, so you know the quality of this app is going to be good.

Photo taken from Google

According to Glu Mobile, senior vice president Mark Van Ryswyk, Covet Fashion's main goal is to deliver the best fashion experience to adult women who he thinks are an underappreciated market. For many users, this is not just a game it is a community of fashion-conscious women.

“Our core focus is creating an interactive fashion experience. Part of the fun is driven ultimately by confidence and we want our users to feel confident. What we really want to do is capture the essence of what Covet Fashion is really all about. We’re not just enriching women’s lives, we’re helping to build it,” says Van Ryswyk.

Covet Fashion helps women stay up to date on the latest fashion trends and help them figure out what to wear for any event. The app just recently added additional sizes, heights, skin colors and facial features for users to choose from. It also added 50 new models in style challenges, which will represent all different types of beauty. With $49 billion generated from mobile apps and in-app purchases, gaming is in longer just for the boys.