Nearly 12% of people who buy groceries at Wal-Mart shop most frequently for women’s apparel at Kohl’s, according to a Prosper survey.

“That’s a potential $US7 billion walking out of Walmart’s doors and into the open arms of Kohl’s,” Goodfellow writes on Forbes.

Kohl’s reported a profit of $US369 million, or $US1.83 a share, in the most recent quarter ending Jan. 31, while revenue climbed 3.9%, to $US6.34 billion.

The company’s shares have risen more than 33% over the last year. By comparison, Macy’s and Wal-Mart shares have grown by 6% and 10%, respectively, while Sears and JC Penney’s shares have fallen by more than 14%.