By some estimates, Google has over half a million servers that each month crunch the equivalent of all the data in the entire library of congress 240 times over. Well over half of web users go to Google for answers to their questions, asking the machine over 400 million queries per day. Slowly but surely, Google is becoming our collective brain. Consider this: Google can now predict flu outbreaks weeks in advance simply by monitoring searches for flu terms (‘sore throat’), and aggregating this based on location. They’ve launched this service as Google Flu Trends. ‘From a technological perspective, it is the beginning’, says Eric E. Schmidt, Google’s chief executive. So where is this is all heading?