Whole Foods is now selling the Amazon Echo

With Amazon’s $US13.7 billion acquisition of Whole Foods formally going through on Monday, customers are about to notice some changes in their stores.

Along with significant price cuts, customers may be startled to see a certain non-grocery item the next time they walk into Whole Foods: the Amazon Echo.

At least some Whole Foods locations began selling the Echo on Monday. A Brooklyn location had the Echo front and center as the “pick of the season.”

The Echo was discounted from $US179.99 to $US99.99 at the Gowanus Whole Foods store. The Echo Dot was discounted from $US49.99 to $US44.99.

We reached out to Amazon to see if all Whole Foods would begin selling the Echo and will update the post when we get more information.

“This is just the beginning — Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems,” Amazon and Whole Foods said in a press release last Thursday.