University of Westminster architecture student James Gardener has designed this conceptual bridge for the River Thames, London, made from a series of floating elements that would be linked together and free to move with the tide.

For 20 years, is "Foger Pure Woman" among the leading fashion houses in Austria. This is the work of its reliable and Midi Föger feel for styles and trends. In the 15,000-strong community Telfs in Tyrol offers its customers designer fashions from the world's major cities.

Now they are surprised with a startling and new construction of their headquarters. The Swiss architect Reto Pedrocchi expanded the fashion house is a dome-shaped building that houses the collections of new and promising fashion designers like Alexander Wang (New York) and Peter Pilotto (London).

This is their peculiar way Midi Föger continued spectacular: "First-class fashion requires a first class sales framework", said the owner of Pure Woman Föger their concept. In Reto Pedrocchi they found an architect who is their bold ideas is a perfect setting. With its 140 m2 large production, he created a new landmark in the 15,000-strong community Telfs.

This architecture should stand out, "said the Basel architect. Despite his young age (born 1973), he looks back on an impressive list of buildings. Reto Pedrocchi worked for the world-renowned architectural firm Herzog & de Meuron as a project manager at the glass Prada flagship store in Tokyo, designed with his former partner Beat Meier for the common architectural firm Pedrocchi Meier Architects in countries such as China and Davos.

For the avant-garde Japanese label Comme des Garcons designed the Basel architects two so-called "guerrilla stores". Another highlight is the participation in a project of the Chinese artist Ai Weiwei. In Inner Mongolia, Reto Meier Beat Pedrocchi planned with one of 100 villas which will be implemented in 2011. Since completion of the expansion of the fashion house Föger in Pedrocchi Meier Architects, Reto Pedrocchi now runs his own architectural firm, Architects Pedrocchi, in Basel.

The fashion house "Föger Pure Woman" directed by the architect as a place of innovation and contemplation. A partial forward tilted glass wall extends over the entire complex and combines the old with the new upstream. This is held ostensibly calm, sober materials such as raw concrete and glass contrast with a natural stone floor in warm colors and a light emitting security concept.

The new extension is a modern place of pilgrimage, "says the architect. Focal point in the interior is an intersecting concrete beam that runs through the 7.3 meters high dome-like structure made of glass and concrete half way up. At his oversized coat hook hanging from metal. "I wanted to in the presentation of fashion new ways," said Midi Föger.

Ever since she took over the fashion house in 1988 as a sole proprietor of her father, she is the creme de la creme of international fashion. Since the beginning of her career she sells. Design by design legends such as Miuccia Prada, Ann Demeulemeester and Dries Van Noten. On the occasion of the renovation of her fashion house, she is now expanding its product line with a number of international newcomer: "Young women 35-50 draw today for fashion not as deep in the pocket.

In design and quality, but still want to make any compromises. "Midi Föger provides you with the creations of the American Shooting Stars Jason Alexander Wang and Wu, the Briton Christopher Kane or the Tyrolean it-designer Peter Pilotto fashion that you hardly ever in Austria gets.

Style, Midi Föger believes is not a question of age or income. It should also be in the future success of their spectacular Tyrolean house.

The most characteristic feature of this house is the polyhedral form of the partitions. They are not done by intuition, but are based on logical concepts and perform multiple functions.

First, the walls, usually extended in the vertical and horizontal, has multiple dimensions and loosely connect the rooms of the three floors.

Facets are divided wood paneling on the inside of this house in Kyoto, Japan, by Alphaville architects.

They melt in floors and ceilings, finished walls of plywood, provide pleasurable experiences of play and passing.

Freed from the constraints of the old system, the occupants may have different relationships with each other and the place, and emerges a new lifestyle in the historic district of Kyoto.

The whole house is a machine for living, such as playground equipment.

Influence in Asia

Due to regulations of the landscape and the physical context of the neighborhood, who inherited the traditional form and composition of households. But at the same time, this house to overcome the negative aspects of houses.

The wooden structure houses can not afford to have large openings on the short sides of the building and floors. Consequently, the interior is dark and communications from individuals are limited to the horizontal direction.

In this project, rigid steel structure and polyhedral partitions that can overcome the drawbacks of the traditional houses. The large openings in walls and floors, with partitions, allowing natural light to diffuse multidirectionally and encourage three dimensional communications and movements.

Finally, partitions blur the boundary between architecture and furniture to encourage the perception and behavior.

The steel structure allows an open interior where all floors are visually linked.

The space created is a permanent room with dynamic nuances, is both large and heterogeneous.

Second, the walls serve as natural light reflectors.

They gently reflect the natural light coming from the north and south and bring the otherwise dark interior of the building.

"The Galleria Cheonan responds to the current retail situation in Asia, where large stores also operate as social meeting places and semi-cultural. Because of this, the quality of public spaces within the building was treated as an integral aspect design. "Ben van Berkel

Pictured above is Kim Yong-kwan

Eye Shopping - Re-conquest of the public domain within a shopping destination

Centercity UNStudio Gallery stores in the Korean city of Cheonan claims the social and cultural space within the private, commercial large-scale department areas.

Rather than being the result of a prescriptive approach, ground rules, the Galleria Centercity design is based on observations of current trends in the behavior of large commercial spaces. Particularly in Southeast Asia, the stores are largely a function of social, people gather, meet, eat, drink and both store and window shopping in these places. The department store is no longer just a commercial space, which now offers architects the opportunity to leverage and extend the social and cultural experience for visitors. If today we see the museum as a supermarket, then we are also looking at the department store as a museum.

A broader interpretation services beyond the efficiency and profitability is at the center of the design. In view of this, along with a more varied UNStudio design aims to provide a stimulating experience for visitors.

Pictured above is Kim Yong-kwan

On the outside, this translates into an appearance that is almost impossible to fix. The dual-layer facades are articulated in a trompe l'oeuil pattern of the vertical. The vertical lines on the facade of the building scale illegible, "contains three floor levels, or fifteen years? Inside, this work with the scale and scope is still in a way that is at least as radical as the exterior. Upon entering, the department store space is revealed as a layered and varied which promotes research and develops as they move through and into the building.

Programming, Cheonan Galleria incorporates a number of cultural and public spaces, including an art and a cultural center and a VIP room. In the basement, a food court and supermarket are special destination other than inside the building, which is both integrated with the global design strategy.

Pictured above is Kim Yong-kwan

New Cheonan-city development as a platform for innovation

Located about 80 kilometers south of Seoul, Cheonan is well connected to the capital by train and road, with a new high-speed rail link has recently completed. The area around the terminal high speed again under development and - very visible from the main road - the Galleria Centercity marks the entrance to this area of ​​new development.

"The interesting thing for me about the effect of Cheonan Galleria is that, due to the organization of the atrium and moiré treatment of the facade, creating illusions that lead to the apparent alteration of the scales and imaging doubles. No image is permanent in this building. "Ben van Berkel

Flow dynamics and large-scale optical illusion

The main theme of architecture for the Cheonan Galleria is the dynamic flow. This is found both inside and outside. The architecture of the building of 66,000 m ² responds to its central position, looked deliberately changing versatile. moiré effects, special lighting and animations to ensure that the appearance was constantly changes.

The double-layer facade enclosing the building with a number of strategic openings incorporated into the interior facade layer. These openings provide natural light inside. At the same time, the exterior sheet to prevent direct sunlight entering the building, ensuring a cooler environment, while the use of white on the inside finish minimizes the need for artificial lighting.

The interior derives its character from the accumulation of rounded plateaus in long columns. The repetition of the curves, enhanced by the spiral strip lighting in the ceilings of the platforms, gives the interior its distinctive character. Stacked four clusters, each comprising three storeys and containing public plateaus are linked to the central vacuum. This organization promotes fluid flow upstream of the people through the building from the atrium floor to the roof. In the lands are placed on a rotating basis in the space, allowing the central area to cover to find the way, the vertical movement, guidance and act as main attraction of the department store. The spatial and visual connections in space have been designed to generate a lively and stimulating environment in which the user is essential.

front of the media - The largest illuminated surface of its kind in the world

The strategy of building the box is to create an optical illusion. During the day the building has a reflective black and white look, while light colors at night are used to generate light waves of color on the illuminated surface of a large scale. The lighting design was done in parallel with the architecture and leverages the structure of the double-layer facade. Computer-generated animations specially designed by UNStudio are incorporated into the lighting design and relate to issues related to the department store, such as fashion, events, art and public life.

Put the brand - not the brand name

Instead of creating a platform for an effect of fence consists of multiple individual brand identities, the thematic content of animating the facade of fully integrated media provides a more comprehensive urban and brand-oriented site.

An expanded interpretation of utility beyond efficiency and profitability is at the heart of the design. In view of this, along with a more varied programme, UNStudio’s design seeks to provide a stimulating experience for the visitor.

Programmatically, the Galleria Cheonan incorporates a number of cultural and public spaces, including an art and cultural centre and a vip room. In the basement, a food court and specialty supermarket constitute another distinct destination within the building, which is simultaneously integrated with the overall design strategy.

Cheonan – New city development as platform for innovation Situated some 80km south of Seoul, Cheonan is well connected to the capital by railway and road, with a new high speed rail link having recently been completed. The area around the new high speed terminal is under development and - prominently visible from the main road - the Galleria Centercity marks the entrance to this new development area.

Place branding – not name branding Rather than creating a platform for a multiple billboard effect made up of individual brand identities, the thematic animated content of the fully integrated media façade facilitates a more holistic and site-oriented urban approach to branding.