1. Heaven and hell really do matter. It’s important that we talk about it.

2. Heaven and hell matter because God’s reputation is at stake.

3. When you write a controversial book be sure to get your history right. Especially if you want to claim someone is on your side. If you misrepresent someone’s view chances are it will be spotted.

4. ‘Asking questions’ is NOT asking questions if you ask them in such a way that suggest there is only ONE reasonable answer.

5. Ambiguity only leads to confusion. Write to be understood. If in doubt say it again.

6. Releasing a provocative video with provocative questions that you intend to wait four weeks to answer will only damage the church. It might also suggest you’ve written the book to make a name for yourself rather than bless the church.

7. Asking questions is good but setting forth Jesus’ answers is better. Jesus didn’t intend to confuse us about heaven and hell. Ask self ‘have I said everything Jesus says about hell in my book?’

8. Be careful who you let interview you – especially if they are theologically sharp and don’t intend to let you get away with not answering the question. In fact it may be best to avoid interviews altogether.

9. Pray that you might be more passionate to save people from hell than you are to prevent people teaching wrong doctrine about hell.

10. Don’t enjoy falling out with other Christians and don’t even give the impression that you do.

11. Mourn over division in the church whos unity brings glory to Christ.