You never get a second chance to make a first impression, so making sure your products are reliable before you bring them to market can prevent problems that can doom your business. Understanding some of the basic benefits of reliability testing will help you make sure you’re ready to sell with minimal problems from day one.

Benefits of Product Testing

Conducing a reliability analysis of a product helps you spot problems before you introduce it into the marketplace, preventing public relations problems. If publications and website review your product and find flaws, it might take months or years to recover. Making sure your product is reliable can also help you spot design or production flaws that can cause failure and potential injuries to users. Just one successful lawsuit can put you out of business. Even if you find a simple defect in your product that won’t cause injury or prevent customers from using your product, you can still lose money from a recall, high return rates, increased customer service calls, retailers dropping you and bad public relations.

About the Author

Sam Ashe-Edmunds has been writing and lecturing for decades. He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He is an internationally traveled sport science writer and lecturer. He has been published in print publications such as Entrepreneur, Tennis, SI for Kids, Chicago Tribune, Sacramento Bee, and on websites such Smart-Healthy-Living.net, SmartyCents and Youthletic. Edmunds has a bachelor's degree in journalism.