Digital disruption is creating countless new challenges and opportunities. Today, your audience has nearly effortless access to interest rate information, products, services, and promotions at your FI and those of all of your competitors.

Combined with historically low branch foot traffic, it becomes harder to stand out in the minds of the people you want to reach. What to do to stay top of mind?

In the face of that digital disruption challenge, here are five tips on how you can differentiate your FI from your competitors.