About 50 people crowded into the Gallery Bistro on Market Place to watch the seven-minute documentary, featuring action and interviews from the Fakenham Showcase Fun Day and Shopkeepers’ Olympics, held for the first time in April.

Traders competed against each other in a range of sports challenges including football, rugby, table tennis and tug-of-war.

And the essence of the day was recorded in the film made by local documentary-maker Clive Lonsdale and commissioned by Active Fakenham, a volunteer-run organisation which ran the initial event.

Active Fakenham co-ordinator Richard Crook said: “The red carpet day went down really well – a lot of the people there were in the film and they clapped spontaneously at the end.

“Both the showcase day and the red carpet event were really positive. The general theme of what we’re trying to do is about health and wellbeing. That’s pretty general – wellbeing for some people might mean a rigorous game of rugby, but for others it might mean walking down to the cinema or to an event like this, and feeling less isolated. The underlying thing is about economic development and supporting Fakenham more generally, and this sort of thing is showcasing the town to a much wider forum.”

Mr Crook said the film could be the last video representation of the town centre before the fire of May 25 which changed the appearance of the Market Place. A collection was made during Friday’s red carpet evening for the EDP and Fakenham and Wells Times’ joint Let’s Fight for Fakenham Appeal, which will help the people worst affected.

“What we are saying here is that Fakenham is still a great place to come, and it is important we do everything we can to support business in the town,” said Mr Crook.

“We’re also getting people to work together. On the showcase day there were lots of organisations involved and we had 100 volunteers. By working together like this, all the local clubs and organisations can improve things.”

Liam O’Sullivan , the owner of the Gallery Bistro, was also captain of one of the teams at the Shopkeepers’ Olympics and Showcase Day.

He said: “I would just like to say how fantastic it is that the local businesses came together in such a way that generated a true sense of community spirit, something that has proven to be of great benefit to the town as a whole.”

The film is being shown at the Fakenham branch of Hughes Electrical on Norwich Street until the end of this week, and can also be seen on the Active Fakenham website.