With EV Certificates, The Green Address Bar is Gold for your Company

Give online customers the confidence they need to do business with you

Would you do business with somebody you don't trust? Of course not. Think about it. Trust is the most important component of any business. And, as more and more businesses move online, trust can become harder and harder to establish. After all, without a face or name to associate with a company, just how can you assure online visitors that you're safe to do business with? The answer: EV SSL certificates.

EV stands for Extended Validation, and these certificates are the best solution when it comes to establishing trust online. Extended Validation means that, before a Certification Authority can issue the certificate, it must first conduct a thorough background check to ensure the existence and legitimacy of a business. Once a business passes the validation process, the EV certificate is issued, typically within 1-5 business days, and the company website can now reap the benefits that EV offers.

The Green Address Bar – The Ultimate Sign of Trust

This is the most important feature that EV certificates offer to businesses. Websites equipped with an EV certificate get their URL surrounded with a green address bar in all major browsers.

People are conditioned from a young age to associate green with good. For example, what's the color of money? Would you stop at a green light? Who doesn't like Kermit the Frog? Also, this same green address bar is being utilized by some of the largest and most trusted sites on the web like Twitter, Amazon, and Google. Don't you want your site to be associated with companies like that?

The green address bar is a visual indicator to online customers that your website is safe to conduct business on – whether the customer realizes it or not. And the only way to take advantage of this one-of-a-kind trust indicator is by installing an EV certificate on your website.

Internet Explorer

Mozilla Firefox

Google Chrome

Opera

Safari

The Benefits of EV Don't End There

EV certificates offer a number of other features in addition to the green address bar, such as:

A padlock icon to the left of your URL that, when clicked, displays your company information. This is a quick way for customers to learn that they are on the website of a legitimate, registered business.

With the ability to add trust to your website, along with many other security features, EV certificate are simply the premier option when it comes to earning and maintaining credibility online. They are the only type of SSL certificate that can offer a return on your investment. Rather than simply being a cost to your business, they can be an asset – a tool that never stops working for you, earning the trust of online visitors and giving them the assurance they need to do business with your company.

So, if you're ready to harness the power of the green address bar, please check out our list of EV certificate by clicking right here. We offer our EV certificates at much lower rates than you would get from buying direct – but you still get all of the same features and benefits. Or, if you would like more information about EV, or our company in general, please feel free to call us at 727.388.4240 or send us an email at sales@thesslstore.com.

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