Ep. 63 – How Can I Keep Customers Long Term?

ABOUT THE MASTERMIND SHOW:

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Then a group of smart business owners will give that person nitty-gritty, honest insight and practical advice to solve that problem.

Be prepared for your own “ah-ha’ moments as these entrepreneurs share their no-bullshit experiences of what’s working in business today.

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ON THIS EPISODE’S MASTERMIND HOT SEAT: ASHLEY MASON

ABOUT ASHLEY: Social media consultant Ashley Mason went from being a blogger to a marketing expert who works with women entrepreneurs to create and execute social media strategies that attract their dream clients, amplify their online presence, and grow an engaged and loyal following.

ASHLEY’S MASTERMIND HOT SEAT TOPIC: How do I retain clients without having them move on?

IT’S IMPORTANT TO ASHLEY BECAUSE: I feel like I keep plateauing with revenue when I want to GROW!

WATCH THE MASTERMIND HOT SEAT HERE:

LISTEN TO THE MASTERMIND HOT SEAT HERE:

HERE’S WHAT ASHLEY HAD TO SAY ABOUT THE MASTERMIND EXPERIENCE + PROGRESS SINCE BEING IN THE HOT SEAT:

Hey, everyone. My name is Ashley Mason, and I’m a marketing consultant at Dash of Social. I was really excited to be a part of the mastermind, my struggle was with really trying to retain my clients. With my business, I am able to sign on clients pretty easy and find the right ideal client for myself. When it comes time to renew their contract after three months, however, they tend to not renew at that moment because of things such as budget restrictions.

During the mastermind live, I was really excited to get such awesome advice from the other women that were in the group. As Sara had planned out, these women were pretty much my ideal clients themselves, and so hearing their suggestions provided really great feedback for me that I could take and apply to my own situation. They provided such different perspectives, and so I thought that was really beneficial because it really helped open my mind to different opportunities that I never would’ve even thought of.

After the mastermind, I worked really hard on changing a few of my packages and worked to address the copy both on my website and my social media posts, because one thing I want to stress with my clients and potential clients is that I provide a lot of value. Helping them to understand with social media and other marketing initiatives that having a long-term approach ends up really helping them to reach their goals better.

Since then, I’ve signed on a few new clients who have definitely expressed interest in working together on a long-term basis rather than just my typical three-month package. I think that’s really awesome because that’s kind of a big goal that I’ve had is continue to work with my clients for years to come because, quite honestly, they’re awesome.

I was really thankful for Sara and everyone at Kickass Masterminds for really putting this together, inviting me to be on the show, and opening me to such great opportunities. If you’re interested in learning more, feel free to reach me at www.dashofsocial.com, or you can also find me @dashofsocial on Twitter, Facebook, and Instagram. Have a good day.

CONNECT WITH ASHLEY HERE:

ALSO IN THIS ONE-TIME MASTERMIND:

Danait Berheis a Conversion Brand & Web Designer for creative entrepreneurs & small business owners who dream of building a legacy through the work they do. She specializes in combining storytelling, design, and the psychology of conversion to craft brands that are both impactful and profitable. Danait uses her background in analytical research, marketing, and design working for multi-million dollar companies to help creative entrepreneurs build the business and life of their dreams! When she’s not designing & strategizing, Danait is cuddling with her pup Lula, exploring Buffalo with her fiance, and wondering what the appropriate number of times to have pizza and wine in a week is (the answer is 7). Check out Danait’s Episode 64 going live on March 18.

Danielle Klemm is an Online Marketing Growth Strategist, host of the Female Entrepreneur’s Journey Podcast, and Founder of the PAC (or Ms. PAC-man Method). Check out Danielle’s Episode 65 going live on March 25.

Nicole Folker is a Business + Systems Strategist with a passion for helping female entrepreneurs be more efficient in their business, by getting their systems and operations on point, so they can have more time to live their lives. Check out Nicole’s Episode 65 going live on April 1.

Podcast audio editing and custom music by the awesome Zack David. Need custom music or podcast editing? Check him out: http://www.zackdavid.com