Right Here In Memphis Marketing Campaign

In January 2009, the UTHSC Communications and Marketing Department launched a new marketing campaign titled “Right Here In Memphis.” The campaign’s goal is to promote awareness of the university’s presence in and impact on the Memphis community.

Samples of the campaign ads appear below. New creative executions will be added as the campaign continues.

Please click the ads to read about the latest research, education and patient care happening right here in Memphis at the University of Tennessee Health Science Center.

Online Ads

Print Ads

Billboards

Trolleys

Memphis International Airport Signage

Radio

10 – 15 second live radio spots on Memphis radio stations including:

WKNO 91.1 FM – National Public Radio

WHBQ 560 AM – Sports

WHBQ 107.5 FM – Top 40

Voice Over:

Who’s training nurses to be more and do more? At the UT Health Science Center, nurses train with computerized patient simulators… the latest research, education and patient care… right here in Memphis at the University of Tennessee Health Science Center.

Voice Over:

Who’s moving research forward? At the UT Health Science Center, Tai Chi occupational therapy aids in wellness and healing… the latest research, education and patient care… right here in Memphis at the University of Tennessee Health Science Center.

Campaign Extension

A look at how the University of Tennessee Health Science Center impacts the city of Memphis and the state of Tennessee.

About UTHSC

As Tennessee’s only public, statewide, academic health system, the mission of the University of Tennessee Health Science Center (UTHSC) is to bring the benefits of the health sciences to the achievement and maintenance of human health, with a focus on the citizens of Tennessee and the region, by pursuing an integrated program of education, research, clinical care, and public service. Offering a broad range of postgraduate and selected baccalaureate training opportunities, the main UTHSC campus is located in Memphis and includes six colleges: Dentistry, Graduate Health Sciences, Health Professions, Medicine, Nursing and Pharmacy. UTHSC also educates and trains cohorts of medicine, pharmacy and/or health professions students -- in addition to medical residents and fellows -- at its major sites in Knoxville, Chattanooga and Nashville. Founded in 1911, during its more than 100 years, UT Health Science Center has educated and trained more than 57,000 health care professionals in academic settings and health care facilities across the state. For more information, visit www.uthsc.edu. Follow us on Facebook, Twitter and Instagram.