ONE SANDY LANE

Portray a brand’s luxury feel through all collateral

OBJECTIVE

One Sandy Lane offers a vacation experience that is the pinnacle of luxury. In close proximity to the famed Sandy Lane resort, One Sandy Lane took the experience of opulent vacationing and elevated it even further, giving guests a private, tailored, and incomparable experience. They came to JWALK with a desire to communicate this experience to all potential customers.

SOLUTION

One Sandy Lane offers a visceral and all encompassing feeling of beauty and relaxation. Beyond tremendous amenities, attentive personalized service, and gorgeous grounds, this above all was their consumer promise. We recognized the importance of this and wanted to make sure that when interacting with the brand, the luxurious serenity cultivated at One Sandy Lane would overwhelm consumers.

Through their print advertisements, and all digital including their website and iPad app, we designed stunning visuals to showcase the property, as well as evoke an old world sense of excess and service through copy.