Tuesday, June 28, 2011

Marketing Consistency Wins Every Time

Happy June! We are halfway through the year. At the beginning of the year, did you write your Business Plan? If you're like most people you diligently created your plan for the year. But what did you do after that? Great planning only works if you are consistent in the way you carry out your plan. Great planning means you decided your target market, your marketing tactics, and you wrote out a marketing calendar with dates and actions.

What holds us back from doing what we need to do?

Many times it is lack of consistency. We'll try something once. When it doesn’t produce results immediately we don't do it again. As long as you have a solid plan, you should see results six to twelve months later. It's tough to get started and keep it up. It's almost like your exercise routine at the beginning of the year. You decided to join your local gym. You went three times a week at first. Then you made up excuses about why it would be OK to skip one day due to work deadlines. Pretty soon it was OK to skip the entire week. Then you may have said "That's it. I'm done" and you stopped going entirely.

How can we stay on track?

Just like the gym example, staying consistent with your marketing requires real commitment. Picture yourself when you've lost the weight and you've toned up. How will you look in that new shirt and pants? How will this change your view of life? How will you feel? Will increased energy help you get through the day more easily? Will lowered blood pressure and cholesterol contribute to a better quality of life?

Picture your business when you have attracted the clients you desire.

More revenue means less stress and more time off. More Ideal Clients means getting rid of clients who make too many demands on your time, clients who complain, or clients who are mean spirited. More revenue means the resources to increase productivity with new technology or additional office assistance. More revenue means traveling to luxurious vacation locations with your family and friends and the ability to dine at fine restaurants, enjoy spa amenities, and do it all without struggling!

Marketing consistency wins every time. Create a marketing calendar (or purchase my Business Plan program which includes a color coded calendar) and detail your actions on a monthly basis. Then commit to action. Create a monthly appointment on your calendar to do the actions needed to get where you want to go.

No comments:

About Suzanne Muusers

Hi, I'm Suzanne Muusers. I help my clients develop deeper business goals and focus on achieving them. By working ON their Marketing Plan, my clients learn to create a unique Value Proposition and a Brand that targets Affluent Clients. Effective Marketing equals better cash flow, increased profitability, and more ideal clients, which increases personal wealth and quality of life.