Virtual Reality

& Interactive Media

Virtual Reality (VR) is a powerful medium that can bring brands closer to their customers through unforgettable experiences. With our heritage in high-end 3d CGI, we are able to create the most visually stunning and truly immersive 360º VR environments. And we have spent the last few years doing just that.

There are two types of VR content; 360º rendered video and real-time VR experiences.

Real-time VR

Sometimes called ‘true’ VR, is experienced with headsets such as the Oculus Rift or HTC Vive Pro. Real-time VR is powered by a ‘VR-ready’ PC or laptops and typically built entirely in CG. To build realistic looking environments in VR, we use CAD files, point cloud data or high res photography. These high-end experiences allow you to move around and interact with your surroundings using controllers.

360º rendered video

360º video is typically viewed with mobile-powered headsets eg. GearVR and Daydream. Its main point of difference to real-time VR is that the content is typically video. The video can be created by setting up a 360 camera rig and recording live action footage (360 film), or created entirely in CG, or a mixture of the two. 360 video experiences are immersive with minimal interactivity. The viewer engages from a fixed point of view, unlike true VR where you can physically move around in a virtual room.

“Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming.” Mark Zuckerberg

Why VR?

Since 2015, 75% of top brands have created VR experiences and it’s clear to see why. Virtual reality delivers unique personal experiences that can take your audience wherever you want them to go. Whether it’s inside the human body, a virtual walkthrough of a housing development, exploring a product up close, or simulating a training process to name a few. The opportunities are quite literally, limitless.

Interested in VR as part of your marketing strategy? Book a space at Coffee & VR to try out experiences relevant to your industry, or get in touch on 01179 250184.