Watch the full show: http://www.domainsherpa.com/simon-cousins-tldregistry-interview/

The Chinese government evaluated all the new Chinese character top-level domains (TLDs) and decided that dot Chinese online (.在线) and dot Chinese website (中文网) would earn their support and investment.

So they registered 10,226 domain names in each TLD, primarily for geographic uses, and the China’s Ministry of Industry and Information Technology has made it a requirement that all Chinese government websites must transition to fully-Chinese domain names.

With this type of government support, might these two internationalized domain names (IDNs) be attractive to non-Chinese investors? One Sherpa thinks so. In this interview we delve into the details of why the IDNs are worthy of investment, how it all works, and how an investor would get started.