Master Industry Tools

Google AdWords

Google Analytics

Screaming Frog

Moz

Your Final Project

With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your certificate.

What You'll Learn

Search Engine Optimization

Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.

Search Engine Marketing

Learn to leverage Google's AdWords network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.

Google Analytics

Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.

In the heart of Toronto

Located on King West, BrainStation is a unique tech community hub, with immersive classes, flexible corporate training sessions, industry events, expert panel discussions, and more.

With our very own coffeehouse

Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse, conveniently located on the campus' ground floor.

View the Toronto Campus

to see our space.

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we've developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

The BrainStation Experience

Learn cutting-edge techniques

Taught by experienced Toronto instructors you will learn the most in-demand concepts, skills and tools.

Gain hands-on experience

Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

Leverage Synapse

Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What People are Saying

“I took this course to further my business' presence online, simply because I couldn't afford to hire someone to do it. Immediately after the first week I began to see tangible benefits from the course.”

Steven, Course Report

“I would highly recommend this course to anyone wanting to 'up their game' in SEO and SEM. The BrainStation community is one I am proud to be a part of.”

Annika, Course Report

“This course is very useful for anyone looking to use Google as a means to get your business or website out there.”

Will, Course Report

“I knew that amping up my skills was no longer a choice if I wanted to stay competitive, and this course allows you to get hands-on experience — after a couple of months I feel more confident as a digital marketer.”

Jimmy, Course Report

“The course curriculum was exactly what I needed to have a thorough understanding of SEO/SEM and analytics, but most importantly, how to apply that knowledge to real-life examples.”

Faten, Course Report

“I came into this course with a serious goal: I wanted the confidence to use SEO and SEM to assist a client with a project. After I completed the course, I can proudly say I achieved this goal.”

Lucy-Kate, Course Report

“I wanted to complement my MBA, which is focused on brand management, with something current, and this online course gave me the hands-on SEO and SEM experience I need. Best of all, I was being able to learn it all from the comfort of my home.”

Jan

Online SSA Alumnus

Payment Options

Invest in Your Career

We offer a wide variety of
scholarship opportunities
and interest-free payment plans. To learn more about your payment options, view our course package.

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