I have fair skin and use these to get a bit of color without it looking obvious that I have used a tanning product. They do create a very natural and even looking tan. They are easy to use, and I think they're fantastic for travel because they are each individually wrapped in a little packet. One towel will do your whole body easily. Also, they don't seem to leave that smell that often happens with a lot of other self-tanning products. You might get a faint hint after a few hours, but nothing obnoxious or very noticeable.

I've tried several self-tanners and I always come back to Tan Towels. If you use them and then immediately put lotion on afterwards, it helps to even out the tan as well as mask any odor. (And I don't care what a manufacturer says, every one of these self tanners have an odor--some worse than others.)

I like Tan Towels because they are easy to apply and don't smell too bad. I mistakenly bought the Classic instead of the Plus to the tan was very light but the overall effect is good- subtle and natural.

The best I've found, and these towelettes are the easiest to apply. It does not have a bad odor when applying, but just like every other brand, after a few hours it smells bad. I apply before bed and have an even tan when I wake. Only have to apply once a week usually. Be sure to wash your hands after applying.