After a year of rumors, renders, and speculation, Apple has finally announced its new lineup of iPhones: the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The base iPhone 11 price is $699, the base iPhone 11 Pro price is $999, and the base iPhone 11 Pro Max is $1,099.

If you've been itching to upgrade from an older iPhone, your wait is over. The three phones are now available for preorder. The devices will ship, and hit store shelves, September 20.

Here's how to pre-order the iPhone 11, 11 Pro, and Pro Max, and everything else you need to know about Apple's newest phones.

If you're an Apple fan itching to upgrade, today is a big day.

The new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max are finally available for pre-order, and they start shipping on September 20. The base iPhone 11 price is $699, the base iPhone 11 Pro price is $999, and the base iPhone 11 Pro Max is $1,099.

For most big devices, there's one seller that I can recommend as the "best" place to order from. In this case, however, many retailers are offering fairly similar deals, and the best one for you will depend on your situation. Apple is currently the only store selling the phone unlocked, for example — but if you don't need an unlocked device, Best Buy tends to offer slightly more trade-in credit. Meanwhile, if you're not trading in, you may prefer to just take the gift cards that Walmart and Sam's Club are offering. And if you need multiple phones, AT&T's BOGO deal is the way to go.

Here are all the ways to buy the iPhone 11, and all the deals that each seller is offering.

Pre-order directly from Apple

Apple

Apple sells the phones unlocked, or through AT&T, Sprint, T-Mobile, and Verizon. You can also pre-order from Apple through the Apple Store iOS app — so you don't even need to get out of bed.

Apple is offering up to $600 of credit if you trade in an old phone. Note that only post-SE iPhones are eligible, and the credit you'll get will vary depending on the model you have. You can only get up to $45 for an iPhone SE, for example, but could get $600 for an iPhone XS Max.

Apple is also offering a free year-long subscription to Apple TV+ with the purchase of any Apple device. You can take advantage of this regardless of where you purchase your phone.

Pre-order from a carrier

Stephen Lam/Reuters

Verizon is offering up to $500 for trade-ins. Only iPhones 7 and up, Galaxys S8+ and up, Galaxy Note 8s and Note 9s, Google Pixels 2 and up, LG's G8 ThinQ and V50 ThinQ, and the Red Hydrogen One are eligible for $500 on a new line, or up to $200 without a new line. All other trade-ins, including phones from Moto, Droid, and HTC, as well as older models from Apple (through iPhone 5s), Samsung (through Galaxy S4), Google (Pixel and Pixel 3a models), and LG (through G4) can get up to $300 with a new line, or $100 without. In addition, if you open a new unlimited plan with your new iPhone, you'll receive a $200 prepaid Mastercard.

T-Mobile is offering up to $550 credit for trade-ins. Only iPhones 7 or older are eligible, and you have to purchase with a monthly payment plan.

Sprint is offering up to $525 credit for trade-ins if you purchase with its 18-month "Flex Lease" payment plan. iPhones 7 and up, Galaxys S9 and up, Pixels 3a and up, and LGs G8, V40, and V50 are eligible.

AT&T is offering a BOGO deal: If you purchase an iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max on an installment plan and with a new unlimited phone plan, you can receive a free iPhone 11.

Xfinity Mobile is offering a $250 prepaid Visa card to users who buy their iPhone on a new line and keep their old phone number. The carrier also offers in-store trade-ins, but you'll have to visit a shop for a quote.

US Cellular is providing the iPhone 11 for free, the iPhone 11 Pro for $300, and the iPhone 11 Pro Max for $399.99 if you open a new 30-month unlimited line, purchase a device-protection plan, and trade in an iPhone 7 or newer, Galaxy S8/Note 8 or newer, Pixel 2 or newer, or LG G7/V40 or newer.

Pre-order from a retailer

Business Insider/Lisa Eadicicco

Best Buy is selling the iPhone 11 through Verizon, Sprint, or AT&T. The store offers up to $630 trade-in credit for iPhones 5 and up. Sprint customers will get a $150 discount if they purchase on a 24-month installment plan, and a $100 discount for a one-time payment.

Walmart is selling the phones through AT&T and Verizon. If you purchase with an installment plan, you'll get a $100 discount. At the moment, Walmart only offers upgrades to existing phone plans: You can't open a new phone line.

If you're a member of Sam's Club, you'll receive a $200 gift card alongside your pre-order, if you open a new phone line and purchase on an installment plan. The store is selling the iPhone 11 through AT&T, Sprint, and Verizon.

Amazon is technically selling the iPhone 11, but only through Tracfone's Simple Mobile network. So if you're a Simple Mobile fan, I guess this is the place to pre-order.

What's new with the iPhone 11?

Business Insider/Lisa Eadicicco

The iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max aren't revolutionary devices, but they've got some significant upgrades, particularly when it comes to the cameras. The iPhone 11 has two 12-megapixel cameras: a wide-angle shooter and an ultra-wide-angle shooter. The Pro models have a third 12-megapixel telephoto camera. With all of the new phones you'll be able to take wider and better photos than you could with older models.

All three phones support a new "night mode" for low-light shots, 4K video, and slow-motion selfie videos ("slofies") via their front cameras.

The phones are all powered by Apple's newest processor, the A13 Bionic. Apple claims that this is the fastest chip ever to power a smartphone; if that's true, you'll see crazy-fast performance in tasks from gaming to shooting video. We'll have to test the new phones for ourselves before delivering a verdict.

Apple also says the iPhone 11, Pro, and Pro Max will deliver longer battery life than their predecessors. That's significant, if true: The iPhone XR, XS, and XS Max tended to last around 11 hours in battery tests.

Design-wise, the iPhone 11 lineup has a few new color options. The 11 comes in six colors, as the XR did, but the roster includes brand-new light green and purple shades. The Pro lineup has four colors (the XS and XS Max came in three), including a new "midnight green."

You may want to think of the iPhone 11 as an incremental upgrade of the iPhone XR, where the iPhone 11 Pro and iPhone 11 Pro Max can be compared to the iPhone XS and iPhone XS Max respectively.

The most visible difference between the phones is the triple-camera system: with the 11 Pro and 11 Pro Max, you can swap between a 12-megapixel wide-angle camera, a 12-megapixel telephoto camera, and a 12-megapixel ultra-wide camera — so if you want high-end photography, these are the phones for you. That said, both camera setups are good, and look to be improvements over the cameras of their predecessors.

The other visible difference is size: The iPhone 11 has a 6.1-inch display, while the 11 Pro is smaller at 5.8 inches and the Pro Max is bigger at 6.5 inches. (These are the exact same dimensions as their respective predecessors). If the XS Max was too big for you, don't get the Pro Max; if the XS was too small, don't get the 11 Pro.

Both Pro models feature Apple's "Super Retina" OLED display with 2436 x 1125 resolution, while the iPhone 11 has an LCD display with 1792 x 828 resolution. That means all the models have the same resolution as their respective predecessors. In theory, this means you'll see better contrast and more accurate colors on the Pro models. In reality, the XR's screen is already one of the brightest and more colorful smart displays out there; you're unlikely to notice a huge difference difference unless you're holding the phones side by side.

There are a few other differences that you may or may not care about. The iPhone 11 has a few more color options, the Pro models are a bit more water-resistant (according to Apple), and the iPhone 11's largest storage option offers 256GB while the Pro goes up to 512GB. Eh.

For a more detailed phone recommendation, stay tuned for our full reviews of each device.

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