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DAN China Shows Support for Children with “One Day for Change”

Published on:
21st June 2016

DAN is holding its “One Day for Change” corporate social responsibility (CSR) program from June 3 to July 2 in China. It is a cross-group volunteer program launched by DAN Asia Pacific in 2014 and which attracted the participation of more than 8,100 employees from Asia Pacific in 2015, who together contributed over 42,000 hours of volunteer services. With this year’s focus on children, DAN has partnered with the Shanghai Charity Foundation and United Way Worldwide (a global non-profit charitable organization) to jointly support “Project Sprout”, an education program launched by United Way and the Shanghai Charity Foundation in 2014 which aims to improve education quality for 30,000 preschool migrant children in Shanghai.

On June 21, Chairwoman KF Lee, CEO Motohiro Yamagishi, and Group Managing Director Phil Teeman led a group of employee volunteers to Hope Kindergarten in the Huacao Township of Shanghai’s Minhang District, interacting closely with the children and supporting their education and growth by reading picture books with them, playing interactive games and distributing DAN Happy Boxes made by employee volunteers. The Group also made a donation to the Shanghai Charity Foundation - United Way Fund, supporting kindergartens in the purchase of additional picture books. Meanwhile, DAN also partnered with two Class III private kindergartens to implement future targeted volunteer activities, benefiting over 700 children.

“Corporate Social Responsibility is an important part of DAN China’s sustainable development strategy, and we are always making efforts to give back to society in a better way. Children are the future and the hope of our society, so their welfare is one of the key focuses of our CSR work. I feel so glad to work together with our employees to bring care and support for children via our volunteer service.” said Motohiro Yamagishi, CEO of DAN China.

The Group’s agency brands Carat, Isobar China Group and Posterscope all focused on children with mental disabilities. Carat and Isobar China Group teamed with heArtS to promote greater public understanding and recognition of this group by accompanying them on a visit to an exhibition, and participating in the “Color A Life” joint drawing initiative. Posterscope partnered with WABC to arrange volunteers to paint together with children with these special needs, to carry out charity auditioS and to donate funds to this special group.

This year’s program also focused on children from low-income urban families. Vizeum arranged for volunteers from its Shanghai office to visit children from households receiving a subsistence allowance at local community service centers, where they enjoyed creating story chains, playing interactive games and giving out Children’s Day presents.

Meanwhile, colleagues from Dentsu Brands China lent their support to more remote mountainous areas. In Beijing, Shanghai and Guangzhou, colleagues from Beijing Dentsu, Dentsu Public Relations, Dentsu Rihai and &c. launched the “Donate for Love” initiative, donating children’s books and stationery to underprivileged children from three schools in Yunnan and Guizhou.

Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its leading expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 32,000 dedicated specialists. www.dentsuaegisnetwork.com

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