Why You Shouldn't Hire a Web Designer in 2018

It’s 2018 and there are dozens of options for website building tools. They advertise that anyone can build a website in an hour! I have a confession to make…

It’s true.

But let me ask you something. Why do you need a website? Is it for your business?

If it’s for your business, what does it need to accomplish? Most likely, the answer comes down to sales. After all, a business relies on sales to survive, so most things the owner does are related to getting more sales.

So, how does a website get more sales? This is where the value of a web designer comes in. It’s not so much building the website as much as it is knowing what needs to go on it.

Perhaps web designer isn’t the best term to use when it comes to building business websites. Some people use the term Web Consultant.

A web consultant is someone who knows the right questions to ask. They know how consumers think and make buying decisions. They have tested theories and have good idea of what’s working right now to get more sales from the internet.

If you’re going to go the website builder route, I recommend speaking to a few professionals first. A fifteen minute conversation with a good Web Consultant will give you a crash course in what goes into building a 24/7 sales machine.

You may even be provided with some estimates or bids. These will give you even more insights into how to build your site.

After you have gained some insights from professionals, check out the websites of your competition. What are they doing? After all, these are the people you need to beat, right?

Go through and find the one that you think is doing the best. What do you think is working on their website? Keep notes as you browse other sites for ideas you would like to implement on your web page.

Doing this little bit of prep will help tremendously. Now it’s time to build your site.

The web builder you decide to use will likely include many templates. Find one you like and customize it to fit your business. Remember, simple is better. Keep the focus on the message you want to convey.

What is the message you want to convey? Focus on the customer.

What are they thinking?

What are they feeling?

How would you feel if you were in their shoes?

The more you know about your customer and their mindset, the better you will be able to write copy that will convince them to buy from you.

Don’t forget to include some pictures that will incite emotions from your customers.

Overall it will save money on costs building a site by yourself. If you really do your homework and spend a lot of time on it, you might get some great results! Don’t forget to keep track of your website’s performance. Make small changes and test to see if they make an improvement.

So, with all that said, why should you hire a web designer?

It’s simple. The cost of not having a sales-producing website can be major. Most of my clients see a 300% increase or more in the amount of new customers coming in. The amount of ROI they see is huge. They always say the same thing.

“I wish I would have done this sooner.”

The fact is, it’s costing you money every day that you don’t have a proper website and internet marketing plan in place.

Don’t be one of those business owners that procrastinates until they are desperate. Get in front of this and in control of your marketing.