Ah, 1993. Haddaway asked us "What Is Love?" X-Files hit screens for the first time and the Bacardi Breezer was launched, catapulting RTDs into every pub fridge in the land.Since then life for 18 to 24-year-olds, the category's core market, has changed considerably.

There can't be a soul left in the land who seriously believes cider is purely a summer tipple any more — 56 per cent of drinkers will enjoy a cider at least once a month throughout the winter these days, according to Mintel data.

Carlsberg's annual Consumer Insights Report has been released and it seems the pub trade remains under pressure as people look to other leisure activities to fill their free time (over 35s are just as likely to visit a coffee shop as a pub these days, while younger people are just as likely to visit the gym or go shopping).

Nothing new there then.

It also suggests that, among young people especially, pub goers are becoming less loyal and visiting more and more venues rather than sticking to one or two favoured outlets.

Helpfully, however, the report, complied via s survey of 1,800 people, also shone a light why people choose a venue, so here's 7 ways you can stay ahead of the competition: