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Since it’s founding in 1994, Amazon has completely changed the retail world. The online store is almost single-handedly responsible for popularizing internet shopping in recent years, and there’s no doubt every other retailer in the world has taken notice. Amazon is truly a powerhouse. So, what does a company...

Talk about the Kardashian family in almost any given group of people and you’re sure to be met with a few sighs and at least one big eye roll. Never has the mention of one surname caused so many groans. And yet, they remain wildly successful. How can this...

We saw a lot of brilliant marketing campaigns in 2014, but these were some of the ones that stood out to us as members of the industry in their scope and influence. Over the last year, the internet and social media continued to play increasingly larger roles in driving...

Though social media has hogged the headlines in advertising and marketing over the last few years, let’s not forget about email marketing. According to a recent study, email marketing is shown to still be incredibly effective in attracting new customers.

“Customer loyalty comes from having a strong relationship with your customers,” says sales guru and blogger Geoffrey James. “When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they can get something a little cheaper.” The ever-elusive customer loyalty can sometimes...

Social media and YouTube have brought about a new age of live marketing stunts and experiential marketing campaigns. Advertisers and marketers have taken advantage of above-mentioned mediums to develop fun, engaging stunt-driven marketing and advertising campaigns – capturing it all on video and fostering sharing among web users.