Masoumeh Ebtekar, the head of Iran's Environmental Protection Organization, said on Monday that Asiatic cheetah designed on Iran national football team players' jerseys carries a powerful message that regardless of the FIFA World Cup results is a win in its own way.

The kit is supposed to bring awareness to the Asiatic cheetahs, which are mainly in Iran and are facing extinction.

Talking at a press conference, Masoumeh Ebtekar said it is the first time that FIFA lets a country's players wear jersey with environment symbol on them.

Masoumeh Ebtekar points to a mounted Asiatic cheetah after a cabinet session of President Rohani

She said after FIFA gave the green light to the Iranian cheetah logo jerseys, her organization kicked off a campaign to promote environmental awareness across the world with the rising opportunity at the 2014 FIFA World Cup games in Brazil.

The message is simply intended to present Iran to the world as a nature-loving and peace-loving nation, she noted.

- Wrapping up a two-day visit to Tehran, Blatter promised to support a national plan aimed at fighting extinction of Iranian cheetah in form of designing a logo to depict the image of the cheetah on national football team's jersey in the 2014 World Cup in Brazil. - 11/9/13

- They say that outside the African Continent, Iran is the only country where a limited number of leopards still make their home in the fields; however, their number in Iran is estimated to be little more than 50 heads. The Asiatic Cheetah is a beautiful and agile species that is now apparently breathing its last breaths. With its only habitat now limited to Iran, the Asiatic Cheetah is on the verge of extinction and after the Amur leopard, it is the most endagered feline in the world. -Bijan Rohani - 9/3/13

- A natural forest logged and reduced to scrub or a productive wetland reclaimed to arable land is as much a loss of heritage as a listed building reduced to rubble. We not only draw aesthetic sustenance from our natural heritage, it is the basic element from which we derive our food, raw materials and the very oxygen we breathe. - 8/27/13

- August 31st has been named as Asiatic Cheetah Day in Iran. On this day in 1994 a cheetah cub was rescued from environmentally unaware people after having lost her mother and two siblings at a waterhole in central Iran. Since then, numerous programs have been organized in various parts of Iran each year to educate the public about this endangered specie. - 8/27/13