Customers love free stuff. It’s just a simple fact of life. In fact, Journal of Marketing found out that people who got free stuff or package deals has helped boost “word of mouth” sales by 20% more. Brands will be able to boost their social marketing efforts if they take advantage of online influencers, vloggers, [...]

Without a doubt, we are entering into the digital age. In 2017, it is estimated that US digital ad spending will reach $83 billion increase of 15.9% as forecasted by eMarketer. Google has continued to maintain its dominance accounting for 40.7% of all ad revenues, a double of Facebook’s share. To this day, Google share [...]

Today we live in the land of organic reach. The audience today will see through your paid advertisements and ignore it. They crave for top searches found on Google and 75% of them do not go beyond the first page. Brands must take into consideration that 93% of online transactions begin with a search engine. [...]

When social media first came onto the scene a few years ago, it was a good way to catch up with old friends, keep track of the latest news, and stalk our favorite celebrities. At the beginning, social media was merely a tool to keep up with our friends and share what is going on [...]

It is not a secret that people spend a lot of time managing their Facebook accounts. In fact, marketing website Zephoria estimates that worldwide, there are over 2.01 billion monthly active users, which gives it a 17 percent increase every year. Facebook in itself has a world of its own. The website also noted that [...]