Monday, December 23, 2013

SnapChat for Pleasure & Business

What are you talking about? Snap to it...

For the uninitiated SnapChat is an App for your smart phone, officially described as a visual messaging app. It uses video and/or photo accompanied with text that can be sent to a select group of recipients. The best way to think about it is as a visual text message.

However it is the temporary nature of the images that last only for 10 seconds that is the most original function of the application service.

*TM

It is very popular among teenagers and twenty somethings that reportedly love the anonymous nature of the communications. Messages abound about it's use in so called 'sexting', where body parts are filmed or photoed and sent to a 'friend' for a peek before disappearing. Some will find this disturbing, others liberating, depending on your age and motivations.

Naturally much speculation has been made about it's use in criminal activity such as threatening behaviour or stake outs of houses or objects. The apparent attractiveness being that there is no evidence of the images left to incriminate anyone.

Can it be used in business of some sort?

We've discovered that SnapChat has the ability to send these images messages to groups and this has been used by some innovative organisations to convey advertising messages or information messages.

If you're looking to differentiate yourself from the mob of social media promotions and wish to target switched on smart phone users then SnapChat is the business.