The Phoenix Suns
are owned by Robert Sarver,
who bought them in
2004
for $401 mil.

Wins to player cost ratio8 2132004 Coach Mike D'Antoni

Sport: Portion of franchise's value attributable to revenue shared among all teams.
Market: Portion of franchise's value attributable to its city and market size.
Stadium: Portion of franchise's value attributable to its stadium.
Brand Management: Portion of franchise's value attributable to the management of its brand.

The skinny
Making a trip to Vegas? See if you can get Suns owner Robert Sarver to tag along. His investment group bought the Suns when they were coming off a season where they won only 29 games and finished 27 games behind the Lakers in their division. With a new NHL arena having just opened outside Phoenix and a new football stadium on the way, competition for fans and corporate dollars was going to be tough without a winning team. Enter Steve Nash who came to the Suns in Sarver's first big move as owner. The Suns went on to compile the best record in the NBA. Attendance rose 8% and the team hosted eight lucrative home playoff games helping the Suns earn the highest operating profit in the NBA last season, $40 million.

Phoenix Suns' A.C. Green (45) drives to the basket as San Antonio Spurs' David Robinson (50) defends during the first half of game one in the first round of the Western Conference playoffs Friday, April, 26, 1996, in San Antonio. Spurs' Chuck Person (45) defends Suns' Charles Barkley (34) as Spurs' Will Perdue, far left, watches on the play. The Spurs beat the Suns 120-98.