Hundreds of New MFA Transit Ads Give Farmed Animals a Voice in the Windy City

Hundreds of thousands of daily commuters and visitors traveling in and around the Chicago area are being challenged to look at their food differently, thanks to Mercy For Animals' newest pro-vegetarian ad campaign. Over 250 ads, strategically placed on train platforms, on the outside of buses, and in the interiors of buses and trains as well, are causing Chicagoans to consider the plight of farmed animals when sitting down to eat.

One of the advertisements features an adorable puppy and a lovable piglet sitting side-by-side and asks, "Why love one but eat the other?" Another design asks consumers, "How much cruelty can you swallow?" and features a heartbreaking image of a mother pig locked in a tiny gestation crate. Commuters are encouraged to "Choose Vegetarian" and visit ChooseVeg.com for more information.

Far from receiving the kindness and respect afforded to most dogs and cats, the billions of cows, pigs, and chickens raised and killed for meat in America lead lives filled with pain and suffering. On today's factory farms, animals are confined in filthy, windowless sheds, barren wire cages, gestation crates and other cruel confinement systems. These animals will never root in the soil, sunbathe, build nests or engage in any other natural behaviors.