Transcript of "Safeguarding eCommerce Revenues from DDoS Attacks in q4"

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A DDoS Attack Can Ruin Your Holiday Season
• U.S. retail e-Commerce sales continue on a
steady upward climb
• Online sales are projected to grow 3 times
faster than total retail sales
• Unfortunately, distributed denial of service
(DDoS) attacks are following a similar upward
trajectory
• A DDoS attack can devastate your Q4 sales
revenue and brand reputation
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May 2013
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Is Your e-Commerce Business Prepared
for a DDoS Attack?
• What if your site was taken offline by a DDoS
attack?
• Who would you call first?
• How long would it take for services to be
restored?
• How much sales revenue could you lose?
• Your answers and preparation can make the
difference between a highly profitable or truly
miserable online holiday sales season for your
business.
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Consequences of DDoS-driven Downtime
• A DDoS attacker aims to overwhelm a
computer resource to make it run so slowly as
to be unusable – or crash it completely
• The longer a website is unavailable, the
greater the amount of lost revenue
• A popular e-Commerce website calculated it
lost US$1,000 per second when it was brought
down by DDoS attackers
• How much would your business lose?
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Damage Is Worse During the Holiday Season
• The Q4 holiday shopping season is the most
profitable quarter of the year
• E-Commerce businesses lose US$1 billion in
revenue due to customer click-aways if a website
loads slowly or is not accessible
• Prolexic logged a 29 percent increase in number
of DDoS attacks in December 2012 vs. December
2011
• Experts expect even more attacks in Q4 2013
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Damaging Effects of a DDoS Attack
• Lost or deferred revenue
– If your business is offline, you can’t make sales or
process orders
– The longer the outage, the greater the loss
• Brand damage due to loss of customer
satisfaction
– Customers buy from your competitors instead – and
may never come back
– They post negative reviews about your service
• Lower stock price and investor confidence
• Worse search engine ranking
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Warning Signs that Your Website Could Be Targeted
• Another site in your industry has been attacked
• Hacker chatter about who they plan to target
next
• Someone in your organization has posted
messages that upsets hactivists
• You’ve received an extortion or blackmail
demand
• Your network has experienced undiagnosed
problems
• Download the full white paper for more details
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8.
Survival Starts With Fast DDoS Mitigation
• Minutes count when a DDoS attack strikes
• The faster that DDoS mitigation services can
be deployed:
– The shorter the outage
– The less revenue loss
• Download the white paper Safeguarding e-Commerce Revenues from
DDoS Attacks in Q4 to learn about best practices to protect your
e-Commerce business
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Download the Free White Paper
• Download the white paper Safeguarding e-Commerce
• Revenues from DDoS Attacks in Q4 at
http://www.prolexic.com/safeguarding
• The white paper includes:
– Why experts are sounding the alarm about DDoS attacks on eCommerce businesses this holiday season
– How a DDoS attack can damage your e-Commerce business
– Warning signs that your business could be hit
– A case study of an e-Commerce firm that was hit by multiple
attacks and fought back successfully
– Best practices to minimize or eliminate damage from DDoS
attacks
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About Prolexic
• Prolexic Technologies is the world’s largest and
most trusted provider of DDoS protection and
mitigation services.
• Prolexic has successfully stopped DDoS attacks
for more than a decade.
• We can stop even the largest attacks that
exceed the capabilities of other DDoS
mitigation service providers.
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