The BLUE™ Story

It's All About Family.

See how our dog inspired a pet food company.

Just like you, we’re dog and cat parents, pure and simple.

We don’t “own” our dogs and cats; they’re family members we treat with love and respect. Our office looks like a pet playground with a furry friend in almost every corner or vacant chair. (It sometimes seems that we have more dogs and cats than we do employees!) We have Daisy, Chris and Kim’s Golden; Moose, Dave’s Golden; Floyd, Monty and Lorraine’s Maine Coon Cat; Emma, Billy and Robin’s Yellow Lab; Zeta, Jeremy and Tanya’s Toy Poodle; Tabitha, Samantha’s pleasantly plump cat; Teddy, Rich’s Golden; and Charlie, Tom’s Black Lab.

In the beginning, there was Blue, Bill and Jackie’s large breed Airedale, one of the best pals who ever put on a collar. Blue’s struggle with cancer is what prompted them to take a serious interest in a wide range of pet health issues, and inspired the Bishop family to make a super-premium pet food using only the finest natural ingredients starting with real chicken, lamb or fish. Working with a leading holistic veterinarian and animal nutritionist, the Bishops developed BLUE Life Protection Formula® for dogs and cats, which has become the #1-selling natural pet food in America. Created by pet parents for pet parents, we hope you try BLUE dog or cat foods soon. They set a new standard in healthy pet food, and we guarantee you’ll be completely satisfied.