Marketing Safety Across the Generations (open to public)

Join us for an exciting presentation by Bob Filipczak: Marketing Safety Across the Generations. Bob Filipczak is Social Media Coordinator for MnDOT and the co-author of Generations at Work, published in 1999 and republished in 2012. He has been studying the different generations since about 1994 when he wrote a ground breaking article about Generation X for Training Magazine. Since initially studying the Boomers, Gen Xers, and Gen Yers, he has been neck-deep in studying the next generation of young people¿the Millennials. His presentation is entertaining, utilizes many ads and marketing campaigns and is amazingly insightful in terms of addressing the question: Are we messaging to the people we are trying to reach?

Julia Johnsen from the U of M Center for Leadership Education in Maternal and Child Health will lead the discussion and brainstorming following Bob¿s Presentation. We encourage you to physically attend this SVPN meeting if possible (rather than livestream) to participate in what is sure to be a lively discussion! (note new meeting location)

Information on this website is available in alternative formats upon request.

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