RISE

OF THE

MILLENNIALS

Tap into Differences...Generate Growth

Millennials are the largest generation in U.S. history and their influence on the CPG market is growing rapidly. To make strong connections that resonate with this huge and increasingly powerful generation, CPG marketers must move past simplistic generalizations and identify with millennials as truly unique individuals. The IRI MillenniaLink™ segmentation will help you understand what makes millennials tick, why painting them with broad brushstrokes can be dangerous, how they are more than their collective stereotypes…and, most importantly, how going deep on millennials will deliver growth to your top line.