As a fresh branding identity for Briggs Automotive Group, the Briggs logo has grown as a recognizable mark within countless media channels throughout the state of Kansas. Since its unveiling during April of 2005, the logo was added to the basketball court floor design of Kansas State University and has been added to court side banners at the University of Kansas.

Because the F.H.A.B.A includes tradesmen, guilds, and general contractors, the challenge of this logo was to create a mark that bridged multiple disciplines while at the same time paying homage to the Flint Hills of Northeast Kansas. The result is a traditional yet modern interpretation of a seal that exemplifies their goals and underscores their importance.