#VETERANSWORK

DELOITE

Deloitte have long understood the benefits of employing Armed Forces veterans and as a committed champion of the Armed Forces Covenant were keen to share their experiences with other UK businesses.

Working in partnership with Deloitte, The Officers’ Association, the Forces in Mind Trust and the Drive Project, Newsfeed PR worked to produce a piece of research that could help influence hiring strategy, but also be used to help inform key policy makers – specifically – the Ministry of Defence and leading Armed Forces charities.

The result was the Veterans Work campaign. The first ever study that quantifies that tangible commercial benefits, veterans have on business.

Supporting our traditional communications, the team worked with creative arts agency the Drive Project, to produce a series of short films that told the research story in a compelling and captivating way.

#VETERANSWORK

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ABOUT

Newsfeed PR is a new disruptive, challenger PR agency for challenger brands. We believe in developing and sharing, creative, insight driven content, optimised for the national media. We believe in publicity for the digital age.

Consisting of a rapid-fire team of publicists we analyse the latest online trends to keep clients at the head of the news agenda and leading the conversation. Our team includes performance optimisation specialists working across internet search, online news curation and coverage promotion. We specialise in delivering immediate, game-changing media results for brands in need.