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PROFILE

We are a digital division of the consulting company, LCG-360° Consulting. We manage the online campaigns for our clients from the Czech Republic, Europe and Russia. We focus on the development of the strategies for the functioning of brands and companies in the online environment. We propose unique ecosystems tailored to each company for selling purposes or in the form of reputation management. We specialize in connecting the acquisition channels and brand building through social networks. We connect the online and offline strategies to achieve the best outcomes.

The LCG New Media stands apart from
the other companies in perceiving the activities
in on-line environment in connection with other
communication and business activities.

Our goal is not only to build your website or create
a business page on Facebook, but also to establish
a sophisticated strategy for you.

We will identify your strategy and will be capable
of completing it with the necessary services.
Thanks to deep knowledge of business environment that colleagues at our parent company possess, we will help you improve so you will achieve even the most unthinkable goals.

SERVICES

Campaign production

One-time campaigns to launch a brand/product/service on the already existing or a fully new market

Long-term sales campaigns

Support of a brand campaigns

Support of a brand/product/service positive campaigns oriented on improving positive perception

Content production and management

Creating strategies and conducting full content management based on previously assigned goals (e.g. increasing the awareness of a brand, increasing the sales, enhancing perception, …)

Monitoring & Ambassadoring

Consultations

Evaluation of a current state of communication, sales or activities in the on-line environment

Consequent adjustments or new strategy drafting

METHODOLOGY

During the consulting process we apply our unique 360°Consulting methodology, which is based on five pillars:

We proceed each client based on their situation and needs.

1. Analysis

A complex analysis of competitive environment, an analysis of social activities in the on-line environment, an analysis of data and subsequent SWOT identification.

2. Strategy

Creation of short-term and long-term strategies; the strategy is formed by the details such as: communication, correct platform mix, setting goals for individual platforms and defining their roles et al.

3. Implementation

4. Delegation

Training and providing support to employees of our clients in order to allow them to run the content management and execute the strategy.

5. Support

We provide consistent support designed to set changes, control, monitor and evaluate. We develop solutions to new problems and constantly adjust strategy to a volatile environment.

REFERENCES

We have had tens of successful campaigns for both medium-sized businesses as well as the multinational companies. We have worked or are currently working for clients from the following fields: healthcare, pharmacy, tourism, energy, automotive and service, web portals and e-shops, bathroom equipment, entertainment, hospitality, manufacturing, electronics and electrical engineering, FMCG, and others.

Are you interested in the outcomes of our work? Contact us and we will gladly introduce you to our Case Studies.

OUR TEAM

LCG New Media is a team of creative and ardent experts in online marketing, who love the Internet and value their clients above all. Our team consists of 12 individuals, including experts on PPC, social networks, SEO, web development, design and CI, creativity, and strategy.