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While doing some research for my blog this week, I came across several interesting articles describing a generation I wasn’t familiar with, Generation C. This "community of digital natives" is of interest to consumer marketers because they are highly influential due to their need to share their lives via social media platforms. However, the concept …

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I’m a Baby Boomer (born between 1946 and 1964), who makes an intentional effort to hang out with people from other generations. Boomers have been called the "Me Generation" because they were the first generation to take a breather between childhood and adulthood and explore being young. They got married later, had kids later, and spent …

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With the 2017 graduation season in full swing, it’s a great time to share thoughts regarding acceptable ways of expressing thanks to those who generously give, either in person or by sending gifts, to graduating family and friends. I was taught that it was not only appropriate, but necessary to send a handwritten thank …