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This seems to be a theme with EA's "how much can we get away with" strategy on Free2Play and social gaming. Their Theme Park app store game suggests you pay up to 70GBP for a single ride. An in game ride. I think they are basing their pricing on the fact that alot of children may well buy these rip offs using parents cards without permission. Any sane person should not spend that much on an in game item. However I expect people are - hence the price point not being changed. You could buy 3 copies of FIFA as few weeks after release for the same price!

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