Christian Hip Hop News

San Diego, CA September 17th, 2012 - Approaching the 10th anniversary of Rapzilla.com's launch, the website owners have made a move to utilize their robust platform to further expose talented artists as well as develop new ones. With the launch of their newly formed record label, Infiltrate Music, Rapzilla.com owners will promote their artists to multiple genre’s and markets.

"We both have a passion to work behind the scene’s and push artists, record labels, clothing companies, and organizations that influence the youth and impact culture," says Philip Rood.

Rapzilla.com co-owners Philip Rood and Chad Horton have both been involved in the music industry for over 10 years, with Rood founding Rapzilla.com in 2003 and Horton heading up marketing at Quality Junk - parent company to Syntax Distribution.

"We love to create content but were limited to the content being interviews or other content based around artists or labels, and often times we would see where things could be improved. After personally working alongside several artists to release our own compilation album ‘Rapzilla.com Presents … King Kulture’ in 2011 we knew that we wanted to continue to make an impact from the drivers seat,” adds Chad Horton.

Infiltrate Music launches in it’s infancy stage with two talented, diverse, and promising artists to be announced in the near future and are negotiating a few additional artists. Infiltrate Music will be focused on digital distribution through Syntax Distribution and a direct to consumer approach for physical sales.

“Working for one of the premier digital distribution companies, and serving artists and labels on the marketing side for many years, in addition to the platform that we have been blessed with in Rapzilla.com, I know we will be able to serve our artists well and Infiltrate Music,” adds Horton.

With 150,000 unique visitors to Rapzilla.com each month, and an extremely strong social network following, the platform is a powerful launching pad for any artists gaining coverage or advertising. Within the Rapzilla.com community, Infiltrate Music will utilize the supportive, built in, and growing audience to share their artists music but will also be making a strong push to gain exposure for its artists on all relevant platforms outside of the Christian Hip Hop genre as well.

About Rapzilla.com
Rapzilla.com is the most visited Urban Christian Culture destination online, existing to inform the urban community immediately about Christian news, music, videos, live interviews & broadcasts first! The site is home to the most comprehensive artist and content database in Urban Christian Culture, all supported by an explosive social media presence keeping readers captive and active.

About Syntax Distribution
Syntax Distribution, a division of Quality Junk, is one of the top independent digital distributors and aggregators representing more than 200 record labels. Syntax handles many top independent artists such as Tamela Mann of Tyler Perry's "Meet The Browns,” Marvin Winans, Flame, John P. Kee, and John Tesh among others. Their record label clientele includes Central South, Crossroads, Pinecastle, CLG Distribution, iShine, Humble Beast, among others. To learn more, visit syntaxdistribution.com.

About the Author

Chad Horton has co-owned and operated Rapzilla.com with Philip Rood since 2010, bringing with him a decade of music business experience. Horton is also the Director of Marketing for Syntax Creative, the largest independent digital distributor of Christian & Gospel music, among other genres. Originally from Northern California, Horton rooted himself in San Diego with his wife of nine years, as well as two beautiful daughters.