DIGITAL STRATEGY & MARKETING

In 2016, MATTE created over 100 digital advertisement assets per month for Solid & Striped, including advertising assets for social media (Facebook and Instagram), Google Adwords, new and dynamic ad-types, and Facebook canvas ads.

E-Newsletter

We worked closely with the Solid & Striped ad-buying and PR teams to determine the best strategies to leverage campaign imagery and film content within media spheres and digital touch points: website, social media and email — Watercolor brushworks were also designed to further the brand's identity with water.

MATTE also helmed the swimsuit brand's Instagram page – threading together imagery and narrating the brand's voice to create a clearly defined persona.

During our time with Solid & Striped, the NYC based label climbed to a higher visibility on social media— 80 thousand followers on Instagram— and is now widely considered as one of the trendiest swimwear brands around.