Google Adds Video Campaigns Report to Analytics

When it comes to grabbing an audience’s attention, video is a great choice of content format. As the soaring popularity of tools such as Vine (along of course with the perennial king of online video, YouTube) proves, today’s high-tech users are very comfortable with, and fond of, video as a quick and effective way to get information. Video allows you to make a point in a more dramatic and memorable way. It is of course also a great choice to engage those with short attention spans.

That’s why more and more businesses are incorporating video into their online advertising campaigns, including those run through AdWords. A tool designed specifically for this purpose is YouTube TrueView video ads. Marketers can create video ads and only pay based on the number of people who actually watch them.

While these ads may be effective, that’s often hard to say with certainty since measuring the results of these ads can be a challenge. Now Google is trying to make that easier by adding a new Google Analytics Video Campaigns report that focuses on TrueView ads. The new feature was announced on a recent post on Google’s Analytics blog.

The post noted, “With more than 1 billion unique users each month from across the world and with 40% of that traffic on mobile, YouTube is one of the best places to reach your target audience with high-quality, compelling video.”

As the post stresses, creating a TrueView video ad is a quick process using AdWords for Video. You then just auto-tag your video and link your Analytics and AdWords accounts, and you will be able to see detailed data about your video traffic. This information can be useful to you in helping you decide how to adjust your budget and targeting strategy.