Gandhigiri at multiplexes on 2 October

MUMBAI: Lage Raho Munnabhai, which released on 1 September, is still running strong in all theatres and multiplexes across the world. On 2 October, the movie will not only complete a month successfully but will also celebrate Gandhi Jayanti at various multiplexes.

Most multiplexes have weaved a special screening, event or contest around Lage Raho Munnabhai. Fame will be hosting a special screening of the film on 2 October. “We have organized a charity show ‘Purple Ribbon’ and we are expecting about 270 kids from a Mumbai based NGO for the 1.30 pm show. After the screening of the film, Vidya Balan and Arshad Warsi will interact with the kids in the Fame premises,” said Fame head corporate communications Shunali Shroff.

“Cinemax is planning to host a charity show by inviting people from an old age home, but things will fall in place only by the end of the day,” informs Cinemax public relations officer Girish Wankhede.

While Fame and Cinemax are canceling their regular shows to host their charity shows, FunRepublic has planned something else for that day. They will not be canceling their regular screening, but instead will give away 10 free tickets for the shows of Lage Raho Munnabhai on 2 October.

“At Fun, we have organized a contest wherein the participants have to answer a simple question – ‘You must be the change you want to see in the world,’ say whether this line was spoken by Gandhiji. Participants have to SMS Yes or No to 7575 and they could win free rickets for Lage Raho Munnabhai at Fun Cienmas in Delhi, Jaipur, Mumbai, Ahmedabad and Chandigarh,” informs FunRepublic general manager marketing Vishal Anand.

Newly opened Metro Adlabs is also not far behind in participating for the Gandhi Jayanti celebration. All tickets to Lage Raho Munnabhai will be available for a flat rate of Rs 110 for any show on that particular day.

The Vidhu Vinod Chopra movie recently received tax exemption in Maharashtra. While the rates in most multiplexes will not be slashed down, they will be doing their bit of Gandhigiri by organizing such special screenings.