Yatte Minahare

Latest from the News Studio

On February 10th, the 61st annual GRAMMY Awards® celebrated the achievements of some of the greatest musical artists from the past year. The event also marked the return appearance of Suntory's signature blue rose, "APPLAUSE," on the GRAMMY's® red carpet. For many artists, receiving an award at the GRAMMY's® is a fantastic achievement, signifying the accomplishment of a life-long dream. APPLAUSE similarly...

Earlier this year, the 60th annual GRAMMY's® Awards celebrated some of the biggest artists and their achievements over the past year. Held at Madison Square Garden in New York City, the ceremony also marked Suntory's first appearance on the GRAMMY's® red carpet! In 2004, Suntory created something that had long been deemed impossible - a blue rose. Unlike other flowers, roses lack delphinidin,...

In this next set of videos in our ongoing series around Suntory's "Follow Your Nature" corporate tagline, we continue to see how this philosophy comes to life across our company's cultures, tenures, and disciplines! Check out the videos below to meet: Naoko, Research Institute, Suntory Global Innovation Center Ltd., on how her one-track mind helps her focus on developing a bluer blue rose;...

Adventurous. Positive. Talkative. Embracing the diverse characteristics that help shape our employees' personalities and perspectives is essential to a happy workforce and a thriving business. At Suntory, we believe our employees are best-suited to take on new challenges and achieve new goals simply by staying true to themselves and their strengths. This month's iteration of our ongoing video series highlighting how our team...

It's our employees' passions that drive Suntory towards excellence in all aspects of our business, from R&D to product development to giving back to society through arts and music. Whether thinking of new products, nurturing the next batch of aged whisky, or providing a platform for future generations to be familiar with classic music, our employees bring a unique approach to their work...

Last month, we introduced our new video series dedicated to exploring how Suntory employees around the world live their commitment to "Follow Your Nature" - our global corporate tagline. As part of this process, we spoke with employees from various functions about how they bring "Follow Your Nature" to life while embracing daily challenges and opportunities with Yatte Minahare spirit! This month, we...

A year ago, we launched our new global tagline - "Follow Your Nature" - as the manifestation of our belief that when we each follow our nature and pursue our individual passions, we are inspired to forge our own path and live a fulfilled life. In the year since, a small team of Suntory employees undertook on a journey through Kentucky and Japan...

Suntory carves new paths. It's what we do. It took a lot of daring to bring a foreign beverage to a market that didn't have the taste for it. The result is the exquisite Japanese whiskies enjoyed around the world today. As with many legends, it started with a dream. Our founder Shinjiro Torii started the business with a vision of bringing Western...

In 2004, Suntory created something that had never existed before -- a blue rose. Roses don't have the pigment that produces the color blue, as other flowers do. But that didn't stop us. For Suntory, the impossible isn't an obstacle. We think of it as a challenge. For centuries, flower growers around the world had tried to produce the elusive blue rose. It...