Transcript

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RESPONSIVE WEB DESIGN

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What is responsive designA website that responds to the device that accesses it and delivers the appropriate output for it usesrather than designing multiple sites for different-sizeddevices, this approach designs one site but specifies how it should appear on varied devices.

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Why mobile friendly ? There are currently 6 Billion mobile subscribers worldwide This equals to 87% of the world’s population China and India account for 30% of this growth There are over 1.2 Billion people accessing the web from their mobiles Over 300,000 apps have been developed in past 3 years Google earns 2.5 Billion in mobile ad revenue per year Source: www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/

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Non-mobile friendly sites can hurt a company’s reputation !! 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly. 52% of users said that a bad mobile experience made them less likely to engage with a company. 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. Source: googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html