Support Center

Data and Clickstream Collection

UPDATED: Mar 17, 2016 07:18PM PDT

￼AdColony Data/Clickstream Collection

￼The purpose of this document is to provide developers details on data collection and clickstream tracking performed by the AdColony SDK. All data collection and handling is done in accordance with our Privacy Policy. No Personally Identifiable Information (as defined by applicable laws) of end users is collected or used by AdColony.

Continue (when user clicks ‘Continue’, ad is closed and user is returned to app)

VIP & Achievement Metrics

For customers using Yvolver VIP/Achievement features the information tracked and measured depends on which features are used. See below for details.

Overlays and In-App Noticiations
All measurable user interactions on Overlays and In-App Notifications are measured, including but not limited to:

The app in which the activity was triggered

Timing (load time, time before interaction, dwell time)

Engagement with content, including the method of dismissing

VIP & Achievement Program
For customers using VIP & Achievement programs, the information collected depends on what kinds of events the publisher decides to make a part of the VIP/Achievement System. If a Publisher chooses to make the following events part of the program, collected includes, but is not limited to, the following: