What is SENDR?

SENDR Intro

SENDR is a web interface made for campaign management. It lets you set up voice and SMS campaigns in with a streamlined UI, straight from your browser.

SENDR builds the reports of your campaigns on top of your existing address books, making it a very handy tool to qualify databases. Moreover, because of the numerous campaigns options it offers, SENDR is very effective at raising awareness, be it for a cause (Politics/NGO) or a sale-event.

Medias

Medias are audio files that can be used any time an audio file is played (media broadcasting, ringing tone, waiting tone, bridge, call whispering...). You can upload audio files directly to the interface, to be used as media. You can also use Text-to-Speech (TTS) to generate an audio file from a written prompt. Finally, medias can be created directly from your or your clients' phone.

Address books and Blacklists

Address books and Blacklist are lists of contacts. They are .csv files containing one contact per line while the first line is used for data headers.

Address books are lists of prospect you can reach with your SENDR campaigns. Reporting are built on top of your address book to help you refine your databases.

Blacklist are lists of numbers to ignore with your campaigns. You can upload blacklist straight from the interface (if you have done previous SMS/Voice campaigns) or let them populate dynamically with your campaigns. Indeed, if you handle unsubscription on a given campaign, the unsubscribed prospects will be added to the associated blacklist.

Campaign reports

Campaign reports are statistics presenting the results of your campaigns. They include the amount of number called, calls answered and failed as well as metrics about the listening of your campaign message and the actions (such as key pressed) undertook by your prospect.

SMS ONLY

SMS Sender ID

SMS campaigns on SENDR can also use any (mobile) DID your own. Moreover, SMS supports another type of sender identification: SMS Sender ID. It allows you to display an alphanumeric string of characters instead of a number as the sender, such as "YOURBRAND".

SMS Sender IDs can be added to your account with no extra charge, as long as the requested ID is relevant to your business and avoid being too broad or misleading.

Character encoding

Character encoding allows for the representation and transmission of characters according to an encoding system. It's necessary for the accurate transmission of the incredibly diverse characters and symbols used to communicate by text messages all over the world.

Depending on the encoding, the character limit per SMS varies which in turns have repercussions on the message/campaign cost. SENDR is made to prioritize accurate transmission on your message at an efficient cost. If you use non-GSM characters, they will be replaced by a GSM equivalent if possible to lower your campaign cost.

Using UNICODE characters without GSM equivalent (such as Chinese symbols) will cause the encoding to switch to UNICODE, lowering the character limit per SMS.