because they're cute and they make fluffy pop songs, which might not appeal to a lot of people, but there are people who are going to like them. they make music because it's something they love to do and have fun doing. the question is why would you be opposed to someone for doing what they love?

The one song I know is overly produced pop junk but for what it is it's well done and catchy. I think they're more deserving of their 15 mins than many of the other manufactured kiddie pop stars out there.

Because little girls are like
OMG THEY ARE SO KAWAII DESU 0RGKKJDBGDSHVAGDFSJDSJFNGJFDNGVBFDH
Seriously they suck girls only like them because they are cute and I thought boy bands were dead since the 90's.

In this country if you construct a house too far to the east or west it has a tendency to sink. Salt water is hard on the knotty pine cabinetry too. If you ignore certain political boundaries north the Canadians get upset unless you're already one of their citizens, same issues apply for the country of Mexico to the south. Best to know your direction(s) I guess.

In life 1 direction is better than no direction aka stuck. A sense of direction, be it 1 or greater, also saves on therapist bill expense.

because they are just SOOO cute. Oh god, plus they are a good mix of guys. The foreign mysterious one, the goof, the cute one, the older 'mature' one, and I guess the one that's just there. LOL omg Zayn <3