46 comments

ok, they are not being hipocrites. axe uses common advertising motivating consumption and all that crap. dove is not anti over consumption (like adbusters is) dove is being anti put downs and pro self essteme. they may overlap a sometimes but there is a difference!

ok, they are not being hipocrites. axe uses common advertising motivating consumption and all that crap. dove is not anti over consumption (like adbusters is) dove is being anti put downs and pro self essteme. they may overlap a sometimes but there is a difference!

I think sometimes, there are good people working for all those big, "evil" corporation like Unilever or whatever else because it's the best way to reach a lot of people. Sometimes, the only way you can afford to do something good is by signing on with some big guy with money. Like "hey I'll make you money if I can spread my message"... both sides use eachother, but it's better than nothing.
Dove is actually doing something good, even if it is still advertising. They run their self-esteem workshops and try to show "real" women in their advertisements, and although that's not going to solve all society's problems, it's still so much nicer to see than another airbrushed sex kitten selling shampoo.
What I'm trying to say here, really, is that positive action is positive action, in that every penny counts kind of way. Unfortunately, there are a lot of folks who wast their energy being all "anti-corporation", "anti-consumerism" etc. when they could be taking that time to do something productive.
There's no use destroying something if you're not going to put something better in it's place..

I think sometimes, there are good people working for all those big, "evil" corporation like Unilever or whatever else because it's the best way to reach a lot of people. Sometimes, the only way you can afford to do something good is by signing on with some big guy with money. Like "hey I'll make you money if I can spread my message"... both sides use eachother, but it's better than nothing.
Dove is actually doing something good, even if it is still advertising. They run their self-esteem workshops and try to show "real" women in their advertisements, and although that's not going to solve all society's problems, it's still so much nicer to see than another airbrushed sex kitten selling shampoo.
What I'm trying to say here, really, is that positive action is positive action, in that every penny counts kind of way. Unfortunately, there are a lot of folks who wast their energy being all "anti-corporation", "anti-consumerism" etc. when they could be taking that time to do something productive.
There's no use destroying something if you're not going to put something better in it's place..