About

Advertising campaign for Up Greek Tourism, a grassroots crowdsourcing project promoting Greek tourism in the U.S. and the world.

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Up Greek Tourism

A crowdfunded grassroots project to support Greek tourism

You obviously know it by now. You have read the news and you have seen the pictures. Greece is in a deep financial crisis, the most severe since World War II. Yes it's serious and yes it's sad. And for us Greeks it's not just about some images on TV. It's about everyday life.

So what are we going to do about it? Are we going to give up? Are we going to leave? Or are we simply going to play a blame game about bad politicians or irresponsible citizens?

The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad through an outdoor advertising campaign as well as through word of mouth created by traditional and social media.Outdoor advertising has been chosen because it could create the right buzz. People can be photographed in front of the billboards and share the idea with other supporters.These are the six mosaics I have created for the billboards:

(You can click on the images to see a bigger and more detailed version)

The windsurfer.

Santorini.

The Parthenon.

The typical chairs and tables in Cyclades.

A happy girl.

Greece: The mosaic of people.

The Animated billboards

These are the two animated videos we created for the full motion digital displays: