Increasingly, the market is demanding that the companies we buy from take sustainability seriously. Those companies still stuck in the old, non-green ways—or those unable to turn their green initiatives into marketing advantages—could face extinction if they don’t turn it around, as both customers and employees desert them for companies that have gone green. 67 percent of consumers say they want to factor environmental criteria into their buying decisions,** and 71 percent of employees say that a CEO’s environmental activity influences their desire to work for that company.***

Big companies realize this—and are profiting handsomely. Even a company as bottom-line obsessed as Walmart has singlehandedly doubled the market for organic food—by selling billions of dollars worth of it to people who, for the most part, never shop at Whole Foods.

In other words, this fast-growing market is far too big to ignore. More than ever, consumers demand environmental consciousness from the companies they patronize. You ignore this at your peril; you embrace it to your profit.

Can your company withstand the earthquake of this drastically altered business environment—or is it built on a sand “foundation” of principles that may never have been true, and certainly aren’t true now.

Going green doesn’t have to be scary, difficult, or costly—and you don’t have to do it all at once. Going green—and marketing green—can mean lower costs, higher revenues, and greater customer AND employee loyalty.

Gung-Ho on Green: You’ve been waiting for this moment in history, when the world catches up with all the good green innovations you’ve championed for years. Now you want to know how to turn your visionary business practices into visionary profits. Listen to the crowd cheer as you click here.

This site is brought to you by Shel Horowitz, green business profitability consultant/copywriter, best-selling author of eight books including Guerrilla Marketing Goes Green, and international “Making Green Sexy” speaker.