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Mode and Mode is a serial publication that addresses printed matter in fashion practice, and how publishing practice can critique, disrupt and propel fashion narratives. Each issue centres on a fashion publisher, and this fourth edition contains a reprint of the lookbook publication Friction / Parade 99, created by Dutch fashion designers Keupr/van Bentm collaborating with Experimental Jetset for Paris haute couture fashion week in 1999. To launch the issue, 'Experimental Jetset - Superstructure’ hosts a reading by fashion curator Matthew Linde with Laura Gardner from the original Friction / Parade 99; a fictive, poetic timeline that recounts the moments leading up to a fashion show that never took place. Held in the exhibition space, this event reflects on the possibilities of collaboration between fashion and graphic practices and the conceptual potential of writing and publishing in the field of fashion.