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The San Francisco 49ers new stadium isn’t going to be cheap to
build — or to attend. The team has begun selling personal seat
licenses for the $1.2 billion stadium with 1,000 of the PSLs
costing $80,000. Keep in mind that’s just the cost of holding the
rights to the seat, not the cost of the tickets. The tickets will
cost $375 per game. And there’s no guarantee the ticket prices
won’t escalate even further. Hell, there’s nothing preventing the
49ers from charging $5,000 per ticket per game. Don’t like the
price? Sell your PSL (if you can).

Obviously, the 49ers are pricing out some long-time season ticket
holders. “The sentimental side of me says, yes, absolutely (buy
seats in the new stadium), even if I had to mortgage my entire
estate,” one fan told the San Francisco Chronicle. “But the
realistic side of me says, why would I do that? So I can tell
someone I’m now 65 years as a season-ticket holder? I love and
cherish that, but nobody in my family, and none of my friends,
think it’s a good investment. Not even the ones that I take to
games.”

There is a lot of money in the South Bay, where the new stadium
is being built. Still, given that NFL stadiums these days only
last about 20 years or less or so and the PSLs don’t
transfer to the next stadium, it does seem like a pretty bad
investment.