L’Oreal Eats Into P&G’s China Lead With Mushroom Lotions

L'Oreal via Bloomberg

Yue-Sai plans to introduce a customized skin serum this year. Specially trained “beauty advisers” will chat with Chinese customers at store counters about their lifestyles and analyze skin types to mix up a moisturizer with ginseng, cordyceps and white fungus to meet an individual’s requirements.