Viral Content Marketing

… What makes content go viral? It’s a tough question to answer, particularly when you think about recent viral hits – who could’ve guessed that the internet would lose it over an enthusiastic Star Wars mom with a wookie mask? One of the biggest challenges for marketing teams is to generate their own Chewbacca Mom, or something that will generate…

… your desk, that big companies do with an army of experts. And you can do this without budgeting $1000/month for your content marketing strategy. But, before you start, there are certain rules you need to follow. Whether you are aiming to grow your business blog, or create successful viral marketing campaigns, these 5 tips will help you reach…

…. But my work doesn’t’ end just by creating the content. Creating content is one part of the job. The other part is to make content go viral. How do you create content that will go viral? This is a very important question. Many of us are trying to figure out how to make our content more sharable, and get more people to see it. I have concluded two…

… How do you send content viral? Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook post, tweet, or almost any social media content that gets shared thousands and thousands of times. Viral content starts to work for you on autopilot, as your brand gets exposed to a whole new audience…

…—a journalist whose stories at Fast Company and now BI have consistently reached hundred of thousands of readers—at a content marketing event. There, Drake talked about his secret for writing buzz-worthy, viral stories—a mnemonic device that goes F-I-N. F is for Fluency One of my favorite editors used to always say, “Great writing speeds you along…

… but not great. And there lies a lesson that I have not forgotten. Negative headlines work! That was my first experience of viral content on my blog. So what is viral content marketing? Viral content marketing is often seen as “the” Holy Grail for marketers. It’s exciting as the views go into the millions and it often gets picked up by the mass media…

…, not by pushing an agenda, but by figuring out synergies and non-zero sum arrangements with the tribes that have the potential to gain real benefit from the goods or services your company offers. The key to successful engagement with relevant online audiences, or "tribes," is first clearly defining who they are. Who Are They? Who is your target…