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How owners can look at improving customer experience at your car wash.

2018 is well underway for the team at Carwash World. No doubt you’ve probably set yourself + your car wash business some new goals & milestones to achieve in the coming months. One of those goals will undoubtedly be how you can go about improving customer experience at your car wash.

Car Washing is a retail business & we’d encourage you to look at everything from your customers perspective.

Just because you know where everything is & how to operate it, doesn’t mean it’s that easy for your customers. Take a step back & do some people-watching to identify if everything is a seamless as you hope. You’ll be surprised to find that something you find very straight-forward, often confuses your end user.

It’s easy to forget some of the little details when you’re down & out busy, but the upkeep & presentation of your car wash is paramount.

Studies show that well maintained, tidy car washes are far less likely to experience vandalism & theft. Bright, inviting lighting makes people feel secure after hours & markets to people driving past. Quality security cameras will act as a deterrent for pointless vandalism & opportunistic thieves. Remember, no car lover wants to clean their car with dirty equipment in unkempt surroundings – it’s the equivalent of not wanting to eat from a restaurant when you can clearly see the kitchen is dirty & messy. I’ll pass on the food poisoning thanks!

Complete our Site Review Checklist to help you refresh & refocus for the New Year.

Download & print this Carwash World Site Review Checklist. It’s recommended you perform a regular site ‘Walk Through’ by using this list (or one similar) to identify & rectify any items not up to scratch at your car wash . The implementation of daily, weekly & monthly lists gets you & your staff into a committed routine where improving the offer & experience of your customer is front of mind.

How to take care of your Car Wash Equipment

Do you know how to take care of YOUR car wash equipment? The profitability of your car wash business is determined by how well your car wash equipment and tools are working. Therefore, maintenance is downright essential to keep them functioning for longer.

Needless to say your car wash tools and equipment are the backbone of your car wash business. Your business achieves customer satisfaction and profitability as long equipment is up and running.

Sadly, elements of car wash equipment are prone to break down and damages, given that they undergo heavy use. You never know when a component ceases to work in the middle of car cleaning, causing inconvenience to both you and your customer. It prompts you to pay a hefty repair bill every now and then and not to mention a huge loss in profits due to downtime.

Car cleaning equipment is in constant contact with dirt, grime, hard water and corrosion. It not only affects their functioning, but also shortens their life expectancy over the time. Make sure your attendants are cleaning everything down frequently.

Replace Worn Out or Old Parts:

Even a single worn-down hose can bring your entire car washing machinery to a halt. So it makes sense to replace worn out, damaged or corroded parts of the machinery as soon as possible. A quality part version ensures that you can deliver a better customer experience. Don’t forget if something is hard to use, chances are your customers are not happy.

Regular servicing by car wash professionals:

When you purchase your new car wash equipment you should be allocating funds for regular, scheduled maintenance by the supplier of your equipment. These technicians are well versed in how best to maintain and run these machines and will often be able to identify an issue before it turns into a breakdown.

Treat your new equipment like you would your car. You wouldn’t buy a new car and not have it serviced by a professional so this should be no different.

Give Special Attention to Heavily Used Equipment:

As we have said earlier the most exploited equipment is most likely to be worn out sooner. Therefore, you will have to clean, repair, replace such parts more often. Don’t wait for a hose to split, replace them on a regular roster to ensure they are always in working order.

Educate Your Staff:

Considering that car washing equipment is overseen by your staff most of the time, it makes sense to educate them about maintenance of the system. Apart from that, make sure to allocate attendants the maintenance duties of each specific piece of equipment. Companies like Prowash Australia offer a Carwashing 101 course that will help site owners get staff up to speed with things such as titration, water softening and much more.

With the help of these maintenance tips, you can keep your car washing equipment in function for longer with minimal breakdowns plus you can avoid expensive repair bills and hassles in the long run.

Hopefully these tips are helpful – feel free to Contact Us with any questions.

Before you enter into any sort of investment the most important thing is doing your due diligence. There’s a lot to consider & you’ll need to make sure you’ve got the right people on your team to ensure the whole process runs smoothly, on schedule & to budget. Here’s a brief snippet of some of the things you’ll need to consider & manage throughout the process.

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About Us

We provide professional car wash equipment to business throughout Australia. With over 35+ years experience, we specialise in everything from setting up a full turn-key solution for new operators, to teaching those currently in the automobile industry how to maximise profit & turnover, as well helping current car wash sites to upgrade their current machinery to new & more efficient technologies.