Technorati Engage Beta – Blog Ad Network

Technorati launched their blog ad network in June last year and since then it has been sitting in beta stage. Dollar$hower was still very new at that time and my publisher application was rejected right away because only high traffic blogs were getting approved. At the moment, though, the Technorati Engage – that’s the new name for the Technorati Media Ad Network – is approving most blog publisher applications I thought of writing this little post about the new CPM (in fact they have a CPC option as well) ad network for blogs.

How does Technorati Engage work?

Technorati Engage is a flat rate ad network just like comparable programs such as the PerformancingAds blog ad network. Basically publisher blogs set weekly rates for their ad spaces that the advertisers can purchase on a weekly basis. However, unlike most blog ad networks, Technorati Media has a wide variety of ad formats supported and it operates at much higher volume.

Any blog that has legal content and decent traffic can apply as publisher. Once approved technorati will provide star ratings to the blogs based on their alexa ranks. Blogs with higher Alexa ranks (definitely due to high traffic and reach) are likely to get high (up to 5 stars) ratings because it is mainly a CPM program. Publisher blogs are added to the publisher directory from where the advertisers can find your blogs.

Ad formats supported

Technorati Engage supports Text ads, PhoText ads and Image banner ads (of popular dimensions such as leaderboards, square, large rectangle and skyscraper). PhoText is a new format that has an image as well as some text next to it.

As an advertiser, one can choose to run their ads on a flat-rate basis (Weekly) or on CPC basis. In the case of CPC (they call in RON) what advertisers purchase is the number of clicks.

Ad customizing is a very easy process where the publishers design their ad block (rows, columns) style and size and then paste the resulting javascript on your blog.

Payment

Payments are sent out on 30th of every month on a Net 30 basis (earnings of this month sent out on 30th of next month) and when the minimum payout of $20 is reached. Payments are received via Technorati Media credit, Check, PayPal or Wire Transfer.

Conclusion

If the above description sounds interesting, you may try listing your blog with Technorati Engage by visiting their website. Though, I signed up a few months back, I am yet to use it here as I am experimenting with my private ad sales right now.

thanks for the post, I did not know about that service, I will have to add it to my “when i am big enough that I don’t need advertising” list.

Isn’t that really the case? If you are listed highly in those services aren’t you already most likely making private / direct ad sales instead of Techno-Adsense. I would suspect it fits the blogs that have mid to mid-high levels of traffic better.

Nice overview. Sounds interesting, but I am pretty content with Commission Junction, which I have used for several years… Although, I am a bit interested in finding out some rates that people are using, with comparable Alexa rankings…

Yeh, but I hadn’t heard about this service at all. They really kept it secret.

have been using technorati engage for the past week or so, but the star rating based on alexa rankings is affecting me big time. First of all I do not think alexa ranking is the right way to judge web traffic. Anyway, i will wait for another week or 2 and if no one buys the ads I will take it off and try other things.

@Raju, who said they are going only by Alexa? They have the current best blog ranking information with them viz. Technorati Authority. They must be checking that along with Alexa and other things for rating publishers.

@Ardit, private ad sales must be good enough. But for most blogs that sells only 125×125 banners. We have more possibilities with Technorati engage.

@Dennis, I would like to repeat Ardit’s question. I thought Technorati ranking is pretty reasonable though it can be tweaked a bit via commenting etc (I guess, you understand that part better than anyone else 😆 ) Unless a flaw-free blog ranking mechanism is devised, technorati will be the #1

About this Blog & Blogger

I am Ajith Edassery, an Internet Marketer from Bangalore. I quit my High-paid job in the Software Industry to pursue Blogging, Internet Marketing and other Home-based money making opportunities. Read more...