Friday, December 11, 2009

Gillette Fusion partnered with Rolling Out Magazine for the Gillette Fusion MVP Prime Time Tour, a 5-city immersion tour highlighting local barbers and men considered to be arbiters of good taste and great style in various cities throughout the country. The tour highlighted the Gillette Fusion razor by tapping into the lifestyle of key African American male consumers at local barbershops in various markets. Each stop included a recognition event honoring local barbers and style icons who embrace Gillette’s motto and an in-barbershop emersion event including complimentary shaves, massages, and gifts.

Gillette’s long time tagline, “The Best A Man Can Get” was used to select honorees in various cities for their Men of Style Awards. “Barbers have an important role in helping African American men achieve a well groomed appearance, said Natalie Wu, Gillette Fusion Associate Brand Manager. “African American barbershops are an ideal environment for Gillette to share its research findings and provide expert advice on reducing razor bumps, as well as, provide an opportunity for African American men to experience the benefits of Gillette Fusion technology.”

The tour honored men in Chicago, New York, Philadelphia, Washington, DC and Atlanta. The tour was hosted by celebrities Fonzworth Bentley, Kenny Burns, Vivica Fox and others.