PLAN OFFERED TO MAKE STORE LABELS STICK

AVENTURA, Fla. -- It's possible for private label to see 25% to 30% share levels in the grocery channel in the next five years, according to Ron Carlson, vice president for corporate brands at American Stores Co.
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"One of the ways retailers will go after the higher share is by developing store brands in new categories, such as perishables, fresh and frozen home-meal replacements," he said.
Other ways include eliminating the secondary level of national brands that take shelf space and ...

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