British men are often left disappointed on the most romantic day of the year, according to new research.

A survey by Debenhams revealed that over half of all men questioned (53%) often felt let down by the gifts they received from their partners.

Women on the other hand were mainly happy with the gifts from their other halves (62%) but a whopping 74% admitted finding it difficult to choose the perfect present for their man.

Spokesperson for Debenhams Ed Watson says; “It has always been the men asking for help when it comes to gift buying but now women have swallowed their pride and admitted to being clueless Cupids.

“Men have got much better at Valentine’s gift buying in recent years – women now need to catch up.”

The 200 year old retailer has enlisted the help of ‘Cupid’s little helpers’ in the shape of their in-store personal stylists who are on hand to help to help struggling gift buyers of any gender banish Valentine disappointment.

Ed Watson added: “Our research shows that men would much rather have something stylish and practical rather than a token novelty gift.

“The rainy weather is one of the most influencing factors on gifts this year with macs and umbrellas high on many men’s wish lists.

“Better gifts don’t necessarily mean shelling out and many men said they don’t expect an expensive gift – merely something that is thoughtful.”

Retailers and restaurateurs are tipping this February 14 to be one of the most popular Valentines Days in years as it falls on a Friday at the end of the working week, when people are ready to make an effort to go out and enjoy themselves.

Comments

This just proves that Valentines day has become a commercialised boost for retailers. In days gone by it was a day for single people to hint at a romantic interest, now it is looked on as a day for people to spend lots of money on their respective partners. There should be no need for a special day to say I love you to your partner.