SlimQuick Commercial

TVCommercial:

SlimQuick “Lose Weight Fast”

Description:

Slim Quick is a weigh loss supplement that promotes itself as being specifically helpful to women to lose weight.

Partial transcript:

My husband and I are trying to lose weight, so we cut out junk food. I only shrank one size. He shrank six sizes. SlimQuick, works in six ways with your diet to help women lose up to 25 pounds. Lose weight fast. SlimQuick, weight loss for women.

Key words and phrases in this TV commercial and what they really mean:

What they said: Works in six ways with your diet to help women lose up to 25 poundsWhat some people might think that means: Some people might take this to mean that by simply using Slimquick, they will lose 25 poundsWhat it really means: On the screen, in extremely small, fine-print we can see the words “In a clinical study, women consuming a key compound in the SLIMQUICK formula lost an average of 24.6 lbs vs. 8.1 lbs with diet alone in 90 days. Both groups consumed a reduced-calorie diet of 1350 calories per day.”
What this means is that for 90 days, the women in the study were put a strict reduced calorie diet of 1350 calories per day. In that 90 days the average amount of weight loss for women not using the key ingredient of SlimQuick only lost 8.1 pounds, women that were taking the key ingredient of Slim Quick (they didn’t actually use SlimQuick, only the key ingredient, found in other products as well) lost 24.6 pounds.
Based on this study, women using the SlimQuick ingredient did lose more weight, however, they were also on a calorie restricted diet. Based on this information, by simply taking Slimquick, you will not lose 25 pounds, and even if you are on a restricted diet as the women in the study, the number of 24.6 pounds was the average weight loss. Some women lost less, some, more.

What they said: Lose weight fastWhat some people might think this means: Some people may assume that by using SlimQuick, they can lose weight (25 pounds perhaps, as previously mentioned) fast.What it really means: Based an the clinical study quoted by SlimQuick, the weight loss measured was over a 3 month period (90 days)

What they said: Now available in extra strengthWhat some people might think this means: By using SlimQuick Extra Strength (Slimquick Razor) you can lose more weight even faster.What it really means: Slimquick does not say that by using their extra strength formula, Razor, you will lose any more weight or lose weight any faster, and the commercial does not provide any data or other information to support infer this. The thought that by using Slimquick Razor will help you lose weight faster or more quickly is an assumption by the viewer.

Summary:

This Slim Quick TV commercial does use some slightly deceptive wording, and could mislead some people to believe that the Slimquick Razor product works even better or faster. However the commercial does provide clinical evidence that the key ingredients in Slimquick do produce results.

Were you fooled or tricked by the wording in the Slimquick TV commercial?