Saturday, May 23, 2009

FASHION: [gap 2009 | designer collection]

the 2009 Gap Design Editions in collaboration with CFDA/Vogue Fashion Fund featuring a limited edition collection inspired by classic Gap Khakis created by emerging American designers/2008 Fashion Fund Winners Albertus Swanepoel, Alexander Wang and Vena Cava (Lisa Mayock & Sophie Buhai). The campaign images and update has hit my inbox this morning, take a look at the collection on the models with the designers themselves- welcome the khakis!

This year’s Gap Design Editions presents an exciting new twist, offering designers the opportunity to re-interpret a different Gap classic - the Khaki. The resulting collection offers a variety of Khaki pieces ranging from jackets to dresses to hats. Each piece reflects the designers’ creative visions while still retaining Gap’s classic, yet casual aesthetic.

Gap is also introducing a print campaign developed by Laird+Partners, styled by Karl Templer and shot by acclaimed fashion photographer Craig McDean. The black and white photos capture the designers in intimate portraits alongside models Raquel Zimmerman, Anna J, Arlenis & Coco Rocha. Each model is featured in one of Gap’s limited edition khaki designs. The portraits will be featured in select Gap stores nationwide, as well as in print and outdoor ads in select markets.

The collection will be available exclusively in flagship and top Gap adult stores in the US, Canada, UK, France, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, United Arab Emirates, Kuwait, Turkey, Saudi Arabia, Greece, Russia as well as online in the U.S. at Gap.com on June 16th. Items will range in price from $39.50 to $88.00.

“We’re thrilled to have the opportunity to offer a platform to our next generation of American design talent, raising awareness of their work around the world, while offering our customers access to their designs at an affordable price,” said Gap’s Executive Vice President of Design, Patrick Robinson. “I was particularly excited by the prospect of adding a new dimension to the project this year, by inviting the designers to work with khakis that are at the very heart of Gap. I love the way they’ve all successfully captured the spirit of Gap’s casual ease, while staying true to their own aesthetic, creating three super-desirable collections.” - GAP

i'm really LOVING all these high fashion designers wanting to also design affordable clothing for everyone. I'm not much of a Khaki person but i sure do love Alexander Wang's whole GAP collection and one of the dresses from the Vena Cava GAP collection.. can you guess which one?