image of the week: NBC's "3rd Rock From the Sun," readying a 3-D finale for May sweeps, lands on the cover of the May 2 issue of Entertainment Weekly. Newsstand copies feature EW's first-ever holographic image (in John

Lithgow's hands). Subscribers will get a different "3rd Rock" cover.

A Barq's root beer promotion offers special glasses for viewing the 3-D

Street Journal-style portraits and backing the business daily. The banner, created by J. Walter Thompson USA, New York, invites Manhattanites and commuters to guess who the six business celebrities are-the two easy picks are Ted Turner and Martha Stewart. Copywriter: Keith Goldberg. Art director: James Offenhartz.

LifeSavers splashes into tropics

Nabisco Foods' LifeSavers candy gives a tropical flavor to its "Ta la la" ad campaign with a new execution also featuring the vocals of Ladysmith Black Mambazo. In the new commercial from Foote, Cone & Belding, New York, that broke last week on network TV, the Tropical Fruits LifeSavers splash into equatorial settings with the tagline twisted to "Ooh la la." Flavors in the tropical line extension include banana, pina colada, mango melon and tangerine. Copywriter: Phil Guthrie. Art director: Sam Gulisano.