Speed Update: Mobile page speed will be a ranking factor on Google starting in July

Speed Update: Mobile page speed will be a ranking factor on Google starting in July

Google announced today the “Speed Update.” The Speed Update will “affect pages that deliver the slowest experience to users.” It will start in July 2018, when page speed will be a ranking factor for Google mobile searches.

Google says this Speed Update will only affect a small percentage of queries, as the intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

(…) In this example, since users from Search would be seeing an AMP page, the speed of the AMP page would be taken into account. However, if a page built with AMP provides a slow experience to users, it may also rank lower in the results.