The most important qualities of a successful content marketer include being an excellent innovator, a great researcher, and someone who strives to always perform at his best. It’s because of such amazing attributes they end up curating the best kind of content while successfully portraying the voice and the image of their brand.

Outbound tactics still have their place in the marketing world, yet as consumers become more and more accustomed to having greater control over their interactions with businesses, these semi-invasive strategies can be more of a deterrent than a draw.