Apple's Stunning New Commercial Was Shot Only On iPhones And Produced In One Day

Apple blew up the advertising world with its famous Mac commercial during the 1984 Super Bowl.

Yesterday, 30 years after the ad aired, Apple filmed a new commercial that shows interesting ways people are using the company's products all around the world. It was shot on iPhones in one day.

If you want to see how such a feat was accomplished, Apple has all the details for you on its site, but here's the gist: A director in Los Angeles monitored all the video as it was beamed back in realtime from locations all over the world via satellite from places like Botswana, Puerto Rico, and Shanghai. It enabled this single director to basically be all over the world, shaping the final product without leaving his chair.