New Quilter Investors brand launches

Quilter is today pleased to confirm the successful rebrand of its multi-asset investment business, which becomes Quilter Investors.

The £17.1bn (at 31 March 2018) asset manager is the first business to rebrand under Quilter plc.

The new Quilter Investors name, logo and brand style are aligned with Quilter plc and are now reflected across literature, reports and www.quilterinvestors.com.

Its range of multi-asset investment solutions including Cirilium, Generation, Creation and the sub-advised funds within WealthSelect now carry the new brand and ‘Quilter Investors’ prefix, while the Compass portfolios designed for the international market will be rebranded at a later date.

“Quilter Investors is a core part of the Quilter group strategy and we are honoured to be the first business to have the opportunity to adopt the new brand. As one of the fastest growing multi-asset investment businesses in the UK, we now have the chance to galvanise the success we have achieved under the new Quilter Investors identity.”

Michelle Andrews, chief marketing officer, Quilter, adds:

“As we adopt our new name we want to ensure Quilter becomessynonymous with quality in wealth management. The successful introduction of Quilter Investors is more than just a rebrand, it is an important milestone in developing a modern range of multi asset solutions that advisers feel confident in recommending and which deliver measurable outcomes for customers and their families. “

Notes to editors

Quilter Investors is part of Quilter plc. It provides multi-asset investment solutions designed for advised clients in the UK and internationally and manages more than £17bn on behalf of its investors (as at 31 March 2018).

Quilter plc is a leading wealth management business in the UK and internationally, helping to create prosperity for the generations of today and tomorrow.

The Quilter plc businesses will be rebranded to Quilter over a period of approximately two years following separation from Old Mutual:

· The Multi-asset business to Quilter Investors (completed July 2018)

· Intrinsic to Quilter Financial Planning

· Private Client Advisers to Quilter Private Client Advisers

· The UK Platform to Quilter Wealth Solutions

· The International business to Quilter International

· The Heritage life assurance business to Quilter Life Assurance

· Quilter Cheviot will retain its name.

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