Rocco Forte Hotels recently released news concerning featured programs offered by a handful of their properties. Rather than adhering to the standard ideas of package deals and hotel perks, where traditionally they would offer things onsite or directly related to the hotel or brand, the group is putting a focus on unique experiences and cultural awareness.

This ties in especially well with the philosophy behind the brand’s hotels where Chairman and CEO Rocco Forte explains, "Our hotels are landmarks right at the very heart of the city, except for our resort, which is suitably remote. They are as much a part of each location’s landscape as the Spanish Steps in Rome or St. Isaac’s Cathedral in St. Petersburg. They’re colorful, characterful buildings with interiors that resonate with local culture."

Forte also mentions that every "hotel is individual because each city is unique," which is a sentiment that is being explored through their new destination-focused experiences.

Relax With No Apps – Germany

Tech-heads who constantly have their eyes glued to a smartphone and thumbs chattering away on touch screens and keyboards for hours a day, have had a special massage created for them. Though anyone would enjoy the "Relax With No Apps" massage, those who will find it most beneficial are people who've developed aches and stiffness in their hands, arms, shoulders and neck from extended technology use. There's a caveat with the massage, though: Guests will have to leave their tech behind during the session, hence the massage's "no apps" designation. This tech-free relaxation opportunity is available at Hotel de Rome in Berlin, Villa Kennedy in Frankfurt and The Charles Hotel in Munich.

Embracing Art in Mayfair – London

Brown's Hotel in the Mayfair neighborhood of central London is hoping to preserve the area's arts culture and has begun offering tours every Saturday morning. Having a collection of works from artists itself, the tour begins at Brown's Hotel. The itinerary changes on a weekly basis and the guides are gallery directors whom take guests through the galleries that they feel are best. Saturday Mayfair Art Tours also includes tea and coffee at Brown's Hotel and lunch at HIX Mayfair.

Curated Whisky Tasting – Edinburgh

Starting in February at SCOTCH, a new whisky bar at The Balmoral luxury hotel in Edinburgh, four selections of whisky tastings will be available. Dubbed "Whisky Journeys,” the tastings also offer small bites to enhance the different whisky flavors which were expertly curated based on region, age, finish and rarity. Guests are invited to take their time with their whisky and get to know the complexities and richness of true scotch whiskies.