While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Mcgarrybowen Wins Manhattan Mini Storage Biz

Manhattan Mini Storage, part of Edison Properties, is
appointing Dentsu Aegis Network’s mcgarrybowen NY as agency of record following a formal review.

The company previously developed most of its work in-house, but with some new
leadership in marketing, company executives felt it was time to expand their advertising with a cohesive and long-term plan. The pitch included seven agencies, undisclosed except for the
winner.

Although the storage brand is best known for its witty tag lines and attention-grabbing billboards, this new partnership will evaluate and decide how to adjust or maintain its
current strategy while staying true to the brand voice.

Matt Ian, Chief Creative Officer, mcgarrybowen New York, stated “We believe our new advertising approach will further work
its way into the hearts and minds of true New Yorkers and continue to be more than a little surprising.”