Creating Login ProcessesI wouldn’t say it is about “your beliefs” as you put it, as user-centered designers we should be exploring what is the best process for our user base. To say “without doubt” that evidence is not required is foolhardy. I find this particularly presumptuous. I also think that competitive analysis of other websites with large UX teams, such as Amazon can be a useful resource and a good benchmark to design something that is better for your audience.