Posts by Burc Tanir

Pricing can be a huge player in whether your ecommerce store makes consistent sales. Charge too much and nobody buys, regardless of how good your products are. Too little and profits get razor thin. Some recent BigCommerce research even found that competitive pricing was the single biggest store feature driving purchasing decisions. But with so […]

A perfectly carved out ecommerce pricing strategy is crucial for converting browsers into buyers. But there’s so much more to it than simply being the cheapest around. It’s imperative to take note of how your target customers react to certain products, deals and sales. And then use this vital information to determine a solid psychological pricing […]

Does it sound familiar? Going to a store, finding something to buy, comparing it with other alternatives and finally starting to feel an irresistible desire of owning it? The final step is checking the price tag to see how much the item costs – then it’s decision time. If there is no deal or bargain, […]