GM’s Maven Car-Sharing Service Will Open to Other Brands

Maven, General Motors Co.’s peer-to-peer carsharing service, says it will open the program to non-GM vehicles next summer.

Maven chief Julia Steyn tells a technology conference that 40% of those expressing interest in offering their cars through the peer-to-peer service own non-GM brands.

Maven debuted in January 2016 as a GM-managed, hourly rental service. That business currently operates in 17 North American markets.

GM began testing Maven as a direct, peer-to-peer service in July in Chicago, Detroit and Ann Arbor, Mich. The business expects to add seven more cities by the end of next month: Baltimore, Boston, Denver, Jersey City (N.J.), Los Angeles, San Francisco and Washington, D.C.

The peer-to-peer iteration of Maven enables owners or lessees of late-model Buick, Cadillac, Chevrolet and GMC vehicles to rent their cars directly to other Maven users. Owners set their own rates, pocket 60% of the revenue and turn over the balance to GM.