CORPORATE RECRUITING CASE STUDY: Pilot Flying J

About the Client

Pilot Flying J is the largest operator of travel centers in North America, with over 27,000 employees. They are the second-largest operator of quick-serve restaurants in the country. They offer prepaid parking, Wi-Fi, a mobile trip-planning app, truck repair network, and more.

Objectives

To recruit the best talent, reduce turnover, and stand out at trade shows and college career fairs.

Challenge

Pilot Flying J wanted to change perceptions of its company and excite candidates from top-tier schools. The unique complexity of the company’s business operations was difficult to communicate with 2D media, which made it a challenge to attract passionate candidates.

Solution

The company partnered with YouVisit to create an immersive tour that shows candidates what a first day on the job is like with the realistic detail only VR can deliver. They leverage the experience at college fairs, military recruiting events, and more.

Testimonial

“At Pilot Flying J, we’re looking for passionate top-caliber candidates. The YouVisit package drives traffic from people we wouldn’t normally see or entice to apply, because they can really experience what it’s like to work for us.” —Fran Maun, talent acquisition manager, Pilot Flying J

View the experience

Pilot Flying J’s interactive experience highlights their company culture, emphasizing how rewarding a career with the company can be. It features several on-location interviews and behind-the-scenes glimpses into the day in the life of a new hire.