What does this mean? Well, it’s time to think outside of simply generating links to your website content and to start building your brand and content in order to get mentioned.

Your content strategy should be based on building content (page content, blog posts, news articles, social media posts, hash tags, videos, infographics, images etc.) that is worthy of being mentioned and shared.

Five Types of Mention-worthy Content:

Content that plays on people’s emotions. Positive emotions tend to be favoured here

Enticing content that asks (then answers) important questions

Content that provides something for free

Awe-inspiring content

Humorous content

Five things you can do regularly to ensure you are tracking brand mentions, no-follow links and shares: