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December 7, 2016

Despite predictions to the contrary, Apple's iPhone 7 emerges as the top smartphone selling brand spot in Great Britain

Data from Kantar Worldpanel ComTech shows that Apple's iPhone 7 has become the fastest selling and the highest selling smartphone device in Great Britain, and the US. Apple's iPhone 7 was the top selling device, pushing the previous top device (iPhone SE) to third, while iPhone 6s remained the second best-selling device for the 3 months ending October 2016

In the same period Japan stands at the top in the list of regions where iOS holds the greatest share, with 51.7% of smartphone sales,followed by 44% in Great Britain and 40.5% in the US. Meanwhile Android market share saw similar growth across a number of regions, declining only in the US (by 5.6 percentage points), and in Japan by less than a percent

Europe's big five markets for android include Great Britain, Germany, France, Italy, and Spain.
However with iPhone 7 launch, Apple's iOS achieved year-on-year growth across most regions in EU5 except Germany, where it fell 2.7% points to 16.5% of smartphone sales. iPhone 7 cracked the top 10 smartphones sold in all regions but Spain, which remains dominated by the Android ecosystem at 91.7% of all sales.

This comes in-spite of projection by some reports that iPhone 7 might not be able to replicate its iPhone 6 success in United Kingdom as it did in 2015.The company reportedly sold 25% fewer iPhones 7 during the weekend after its launch than it did during the same period in 2015, following the launch of the iPhone 6s .

Meanwhile, DigiTimes recently carried a report that chip orders for Apple's iPhone 7 and 7 Plus are likely to be 20% lower in the first quarter of 2017 than in the same period of 2016. The report further said that Apple reportedly asked manufacturing partners to carry chips for 50 million units of the iPhone 7 and 7 Plus in the third quarter of 2016, but only 45 million units in the fourth quarter.The unverified reports contrast with initial indications from mobile operators in the US, which said that first-day sales of the new iPhone 7 were better than expected.