“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be?” – Marianne Williamson

The Fountainhead

“Do you mean to tell me that you’re thinking seriously of building that way, when and if you are an architect? “Yes.” “My dear fellow, who will let you?” “That’s not the point. The point is, who will stop me?”

Overcome the imposter syndrome

Focus on them, not you

#1 reason people aren’t Authorities = they don’t believe themselves to be one

The Fountainhead

“You have a right to make people conscious of yourself”

Show the story as it’s happening – Make it a journey

Ex: Want to be Authority in poker but you’re not yet?

Show how you’re learning

Show how you’re playing

Eventually you become the ‘master’

You need to be good and get better

Stagnant = outdated

Re-Examine your strategies

Innovator’s Dilemma

Manage your time to do what matters most (at that stage of your business)

Must make time to dominate an industry

Don’t change daily activities = Don’t change your life

Your life changes the day you decide to change

What do Authorities do?

Omnipresent – Be seen everywhere

More known = easier to sell

This is why it’s important to build a brand

Repetition – Be consistent for DECADES

Authorities have something to sell

What EXACTLY are you selling?

Online? Coaching? Service?

Authorities don’t just sell products, they GET RESULTS (for people who bought)

Reputation is everything

“What do I want to be known for” = reputation in industry, not what industry you’re in