New Metrics Analyst

The job title for a numbers guru who digs beneath the surface of page views and traffic reports to create a detailed picture of what's really happening on a Web site. By spotting patterns in user behavior data, such as visit frequency, visit length, and who's shopping at certain times (and what they're buying), a New Metrics Analyst helps Web companies set advertising rates, identify cross-selling opportunities, reduce churn, and develop new marketing strategies.