Tradeindia's official blog for business tips and SMEs Insights

Maximization of profit is the main purpose of each business organization because profit ensures longer survival of a business. The Profit of an organization is directly related to the number of its customers. The more customers for your product or service will result in having more income and in another way more profit. So the profit of a firm depends upon its sales. Here are some of the tips that can help you increase the sales of your products or services.

Aim to help not to sell: Although selling is your main aim as a sales person but do not let your target customer know that. Do not try to advertise your product, put emphasis on how your service or product will help your customer’s business and interests. Try to covert the features of your products to the benefits of your potential buyer. For example, If you are selling a fruit cake, do not talk about which ingredient or recipe is being used, try to highlight the exotic taste experience that the buyer will have if he will buy that fruit cake.

Select the right target: Just try to reach or target the potential buyers only. Targeting the whole audience can result in waste of your sales efforts only. For example, If you are selling a latest technology which is quite expensive and you are targeting SMEs for the selling purpose . In this case, the sales will not take place because the target audience does not have that much budget to spend on your product. Even if you do excellent marketing, you are not going to earn any profit.

Invest your marketing budget on effective marketing technique: Investing your marketing money effectively, is very crucial to increase your sales and profits. Spend your time, money and efforts in the right place. Select the right advertising medium, target the right customers, ensure the presence of your product in the market and follow the marketing strategy which will serve maximum utility.

Decide sales targets along with deadlines: Selling a product or service is not at all an easy job. But in order to increase your sales and profits, be very particular about the sales targets and deadlines. Deciding the sales target will help you in understanding whether the sales effort done by you are enough or not.

Follow ups are must: No deal or sale is done in one call or meeting. In order to increase your sales or to get a new customer ,it is very important to follow up. Once you know the requirement of the buyer, get back to him again and again and let him know how your product or service can serve the buyer. Clear the buyer’s doubts, do detailed discussions and try to win over the buyer’s confidence.

Maintain good relations and ensure referrals: Serving the present clients effectively will result in promoting a positive image in the market and will increase sales and overall profits. Maintaining good relations with the current and past clients will result in developments of referrals in the market. Your older or existing clients will refer you to other similar clients or people needing your service.

Show that you are offering more than what a customer is paying for: Money and its best utilization is crucial to each buyer. Highlight the complimentary services or products offered by you along with the main products. Try to assure that you are providing a buyer more than what they are paying for. For example, If you are selling a water purifier, offer complimentary services like free installation or monthly cleaning or complimentary product like a free glass set or something like that.