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For residents all over this valley, that big, pink elephant in Rancho Mirage is almost as much a symbol of home as the Palm Springs Aerial Tramway or Shields Famous Dates in Indio. Since 1966 Elephant Car Wash’s neon elephant has been a landmark; it has been on television shows and in magazine articles, commercials and countless tourist photographs. Anyone who has ever been through the Elephant Car Wash knows that the elephant is also a symbol of long-standing quality and service.