Rock the Vote

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Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people.

In 1990, music executives founded Rock the Vote in response to censorship of hip-hop and rap artists. Our first partnership, with MTV, helped us to promote the message that “Censorship is Un-American” and to engage young people across the country in fighting back. For over 25 years, Rock the Vote has revolutionized the way we use pop culture, music, art, and technology to engage young people in politics and build our collective power.

We’ve registered and turned out millions of young voters on campuses, in communities, and online. We’ve successfully fought for — and defended — voting rights and increased access to democracy. We’ve raised awareness and campaigned for issues that impact the lives of young people. We’ve pioneered innovative ways to make registration and voting work for our generation, and built open-source technology to empower other organizations, too.