The Definitive Guide to Online Marketing for Dentists

The Definitive Guide to Online Marketing for Dentists

When it comes to consumers and how they make decisions, the exact truth is less important than the interpreted truth. How consumers feel and what they think doesn’t have to make logical sense, because the only thing that matters is what they ultimately do with their time and money.

For example, imagine that you just moved to a new city and need to take your Mercedes in for repair. You’ve driven by a repair shop on the way to work but it looks a bit dark and run-down on the outside. You decide to go out of your way to a different repair shop that previously caught your eye from it’s elegant signage and sleek garage. While you didn’t know anything about either shop’s expertise before making your decision, your perception that one was more elegant – and therefore more qualified – drove you to take action and choose their business over the other.

Dental marketing helps you strategically shape the perception that people have of your practice. A disorganized, outdated website may lead patients to perceive that the practice and equipment is outdated, whereas a dentist with a professional website, dozens of reviews, and a strong social media presence is perceived to be caring, engaged, and trustworthy.

Through a strong and comprehensive marketing strategy, your practice can position itself above the competition and guide potential patients to choose you as their dentist.

This easy-to-follow resource breaks down key factors involved in each of these components of an online marketing strategy. In addition to providing examples, each section delves into how individual elements help your practice, key decisions to consider, and pitfalls to avoid.