第1章 摘要整理

第2章 調查範圍

第3章 市場調查手法

第4章 簡介

第5章 市場形勢

第6章 市場區隔:各類型

第7章 市場魅力:各類型

第8章 市場區隔:各設備

第9章 市場魅力:各設備

第10章 購買標準

第11章 地理位置區分

第12章 主要國家

第13章 市場魅力

各地區

第14章 推動市場要素

第15章 推動因素的影響

第16章 市場課題

第17章 推動因素與課題的影響

第18章 市場趨勢

第19章 業者情勢

競爭模式

其他卓越供應商

第20章 附錄

簡稱清單

第21章 關於Technavio

圖表

目錄

Product Code: IRTNTR9272

About Programmatic Advertising Spending

Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publisher's content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know whether there is an available ad campaign that can target the user. If there is a campaign that matches the user's profile, an ad is displayed within 0.05 seconds of the user opening the publisher's content.

If no campaign targets a user's profile, the server seeks to match the impression programmatically by requesting response from traders, ad networks, and supply side platforms. If the impression is not cleared, the server may seek to erase the impression in a direct programmatic way through private exchanges. Even then, if the impression is not cleared, the request is forwarded to an open ad exchange, aiming to achieve liquidity. Open ad-exchange sends a bid request containing information about the user's browser, website URL, and ad type to multiple bidders that include traders, ad networks, and demand-side platforms.

Technavio's analysts forecast the global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global programmatic advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of programmatic online advertisements.

The market is divided into the following segments based on geography:

Americas

APAC

EMEA

Technavio's report, Global Programmatic Advertising Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

ONE by AOL

BrightRoll

SpotXchange

Tremor Video

Other Prominent Vendors

Adconion Media Group

AppNexus

Convertro

Criteo

Darriens Media Exchange

Facebook

Google

Kontera

LiveRail

Microsoft

Platform One

Rocket Fuel

Rubicon Project

StickyADS.tv

TobeMogul

Market driver

Growth in video RTB

For a full, detailed list, view our report

Market challenge

Lack of quality inventory

For a full, detailed list, view our report

Market trend

Rapid growth in APAC and South America

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?