Strategic Radio Solutions Analyze Classic Hip-Hop

January 12, 2015 at 11:55 AM (PT)

STRATEGIC RADIO SOLUTIONS has consulted stations that have jumped on the Classic Hip-Hop bandwagon, as well as stations that are competing against them. With perspective on both sides of the ball, the consultancy has posted an analysis of the up-and-coming format that concludes that it can be successful -- in the right environment.

"The format that has the buzz right now is the one playing throwback Rhythmic songs -- whether you call it Classic Hip-Hop, Rhythmic Hot AC, or Throwbacks," the post notes. "It is a product category that many broadcasters are studying as a potential opportunity or threat. The question is if this is a format with ‘legs’ or a blip that will fade like Jammin’ Oldies did 15 years ago. At last count, there is at least one Throwback station in eight of the Top 20 markets.

"We find that given the right conditions, this format CAN succeed, but there are potential pitfalls that would make the move a non-starter for some broadcasters."