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Overheard: Facebook Ahead of the Curve In Advertising

October 2, 2014

Facebook is punching above its weight in the ad market already. Adults in the U.S. will spend 21 minutes a day on the social network in 2014, accounting for 6% of their digital media diet, according to estimates from eMarketer. To put that in perspective, only 52.8% of American adults even use Facebook on a monthly basis.

Even more impressive: with just that 6% of face time, Facebook will account for nearly 10% of all U.S. digital ad spending. By comparison, social networks excluding Facebook will command 11.9% of time but...