The purpose of this research is to identify what are the factors that affect the realization of "Comprehensive Public Health Information of the Right Quality" objective. This is one of the main objectives in the "Development Plan for Health Reimbursement Area 2012-2017", an internal planning document prepared by the The Norwegian Health Economics Administration (Helfo) and the Norwegian Directorate of Health. The main objectives and milestones explains how Helfo through information sharing on the websites Helfo.no, Helsenorge.no and Helsedirektoratet.no will contribute to providing comprehensive public health information with the right quality. This research is based on instrumental case study research method. Most of the informants work with telephone guidance. The theoretical basis for the research is linked to

implementation, decision making and street-level bureaucracy.The study is about how different internal factors affect the realization of the "Comprehensive

Public Health Information of the Right Quality" objective. Highlighted topics are knowledge of the plan and understanding of what the objective aims to achieve, internal organization and finally how procedures are being executed and evaluated. Factors that inhibit the implementation of information measures are lack of organization, miscoordination, limited resources, cross-sectional communication between departments and different practices on how information measures are executed and evaluated. Factors that promote implementation of information measures are for instance good competence sharing and good internal tools for reporting information measures. This may indicate that how the organization operates internally affects how information measures are executed externally on the websites Helfo.no and Helsenorge.no and in other information channels. Results can be useful to Helfo because it can provide answers to what promotes or inhibits the realization of the "Comprehensive Public Health Information of the Right Quality" objective. The study can also give an indication of whether the objective can be achieved based on the available resources and the time one intends to use for implementation. Furthermore, the study can provide a basis for evaluating the Development Plan for the Health Reaction Area 2012-2017 (Directorate of Health, 2012) and for other strategy and planning documents internally in Helfo