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UK firms ‘failing to utilise social media’

Published: March 12, 2016

A report by Southerly Communications revealed that despite the potential that social media has in terms of reducing HR costs for firms, 20 per cent do not use any form of social media at all.

In addition, 37 per cent do not have a dedicated careers page on their social platform.This could be costing businesses significant amounts of money, as companies which use social media could potentially save £2.8 billion.When questioned about their objectives, seven per cent of organisations did not have a well-defined recruitment strategy and goals.

In addition, three per cent did not have clear company values, while 20 per cent stated that not everybody understood or knew what their business goals were.A similar number (19 per cent) said they did not know how many people in their organisation were aware of company objectives.

Even more worrying was that 62 per cent of firms did not have any career or employer brand-specific social channels, while a fifth (20 per cent) never used social media to distribute recruitment content. A further 42 per cent stated that they only use social media to distribute hiring information occasionally.

When asked whether they have ever paid to promote recruitment content on their social channels, nearly half (44 per cent) of companies claimed that they have never done this and have no plans to. An additional 21 per cent said they have not, but may do so in the future, while four per cent were unsure.

This is despite the fact that when surveyed, the majority of firms said that social media channels such as LinkedIn, Facebook and Twitter were very effective for distributing recruitment content.

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