Sometimes it is unsuitable to translate the text word by word, even though the word for word translation can embody the true meaning of the text.

For example:

Example 1

Source: XXXX strengthens management team

Translation: XXXX 强化管理团队建设

The above translation is almost literal translation and absolutely correct, but correct translation is not enough for marketing materials. The client may not feel satisfy with such insipid expression. Therefore, we should paraphrase the text and make the expression more powerful. The revised one is:

“XXXX 如虎添翼 网罗精英管理人才”

Example 2

Source: xx will oversee strategic Human Resources planning and establish and align HR systems to help xxxx hire and retain top talents and ensure its workforce is united, motivated, and committed to its client-focused culture.

The above translation is also translated correctly against the source text, but still not up to standard due to less marketing impact. The translation should be reworded to conform with the marketing requirements, so the revised one is: