The Next Generation of Consumer Brands

Early stage investors, General Catalyst Partners said ecommerce continues to be ripe for innovation and investment. “A lot of consumer brands that have been enduring for the last 100 years are up for grabs,” said Hermant Taneja, Managing Director at General Catalyst.“Look at Warby Parker, they’ve come from nowhere. It’s about leveraging the ability to sell online – there’s a new supply chain and the runway is significant,” he said.