For the health, growth and strength of agriculture

Day 27 – The Meat We Eat

Happy Black Friday, everyone! While some of you may be out shopping today (or home already, if you’re one of the dedicated early risers), I’m home, shopping online.

Because I don’t need to land a good deal that badly.

If you’re like me, camped out at home, wearing a comfy pair of sweatpants with the laptop open on your lap, add this website to your must visit list: www.TheMeatWeEat.com.

A project of the American Meat Science Association, http://www.TheMeatWeEat.com was created to provide accurate, fact-based information from U.S. meat scientists to help consumer make informed decisions regarding the meat their families enjoy.

“TheMeatWeEat.com provides simplified site navigation, a variety of resources and enhanced search capability, making it quick and easy for the visitor to find the answers they are seeking,” said Deidrea Mabry, director of Scientific Communication and Technical Programs, American Meat Science Association. “People have lots of questions about how their meat is produced and the best ways to prepare it. Our site gives people access to hundreds of meat scientists with a wide variety of expertise as well as the opportunity to ask those scientists questions about topics that are important to them.”

According to my best friend, Rachel, Deidrea is “pretty much Wonder Woman,” and after checking out the website, I have to agree.

“Today more than ever, whether a consumer’s meat purchase is driven off of preference, convenience, or cost, consumers have the luxury of choice when they go to the meat counter,” Mabry said. “Along with this luxury comes a lot of information and labeling claims regarding the different cuts of meat. We believe TheMeatWeEat.com will be an avenue where consumers can educate themselves to feel confident in their choices when feeding their families.”

“What the American Meat Science Association members do, and will continue to do through TheMeatWeEat.com is to provide proven, verified information to consumer so they can make decisions about leading a healthy lifestyle that includes advice for eating a healthy and well-balanced diet that includes meat and processed meats, maintain a healthy weight, and include physical activity,” Mabry added.

Yes, ma’am. I don’t think any of us as consumers can ask for more than that.