The Other Art Fair, London ’s leading artist-led fair, is delighted to announce the details for their fourth edition in spring 2013. The fair will and will be partnered with leading creative companies including CultureLabel, Jotta, Aesthetica and Sipsmith to name a few.

The fair is unique in its approach of using a selection committee of industry experts to handpick 100 of the most exciting unrepresented artists from across the globe. Participating artists are given the opportunity to curate individual stands from which to sell their work directly to the public providing an open platform for communication between artists, buyers and art-lovers. By encouraging this direct interaction, The Other Art Fair hopes to forge lasting relationships between artists and experienced collectors and first-time buyers alike. The fair has quickly gained a reputation as one of the best locations for collectors to find undiscovered talent who are yet to gain gallery representation.