See the Innerwebs Through Kanye West's Shutter Shades

Want to see the innerwebs like Kanye West? Then you need the Kanye Vision Bookmark. Drag and drop this little app to your browser and start surfing.

When you want to Kanyefi a blog or website, just click the Kanye Vision market and you will be looking through Kanye West's iconic shutter sunglasses.

Implications - Sometimes utility and usefulness have absolutely no bearing on a new innovation, but that doesn't mean it won't be embraced by consumers. As long as certain pop culture icons remain popular, they can greatly influence purchases. Thus, it becomes feasible for companies to use celebs as inspiration behind innovation, such as applying their distinct style or iconic memes in marketing.