NIKE Considered Design Spring 2009 Product Outlook

Nike Considered Design is Nike’s latest products which combine sustainability principles with the newest innovations for sport. While Nike has delivered consumers Considered products for several years, for the first time, Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men’s training and sportswear, as well as in tennis and ACG (All Condition Gear).

The Pegasus 25 running shoe uses a high amount of environmentally-preferred materials in the upper and importantly, it uses 1.4 ounces less material than the previous version: less weight equals less waste.

The Raramuri ACG shoe has an environmentally-preferred rubber outsole that is attached to the upper using a simple lacing system, made from recycled polyester, that avoids the use of solvent-based cements.

Wherever possible Environmentally Preferred Materials (EPMs) were used. The synthetic leather, elastic cords and the foam in the strap pads are all made from recycled materials.

The Tiempo Light football boot achieved a 10 percent increase in smarter patter design. To achieve a high pattern efficiency while working around the restrictions of seam location in critical ball handling zones, the boot required design creativity and coordination between design, development and production.

Nike designers reduced solvents in the Tiempo Light through careful material use and design.

Environmentally Preferred Materials were used in the heel counter and toe box.

Nike Sportswear Tee

A Nike Considered Design product because:

The Nike Sportswear tee is made from 100 percent organic cotton and the Nike Sportswear logo uses eco-friendly inks.

The Windrunner

A Nike Considered Design product because:

The Windrunner jacket is made from 100 percent recycled polyester.

The zipper-tape is made of recycled materials.

Eugene Track Jacket

A Nike Considered Design product because:

The Eugene Track Jacket exterior layer is made from 100 percent recycled polyester.

Jimson Lee

I am a Masters Athlete and Coach currently based in London UK. My other projects include the Bud Winter Foundation, writer for the IAAF New Studies in Athletics Journal (NSA) and a member of the Track & Field Writers of America.

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Online since 2002, with the addition of the Blog in 2007, SpeedEndurance.com is the book I never wrote with 2000+ articles.
I am a former 200m/400m sprinter, a Masters Athlete and Coach, who has lived in Canada, US, Italy, and now resides in London UK. My other projects include the Bud Winter Foundation, writer for the IAAF New Studies in Athletics Journal (NSA), and a member of the Track & Field Writers of America.

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