Video: This heartwarming ad shows there’s more to Samsung than just Apple-bashing

18

Mar

2014

Samsung’s latest big ad run on TV in the United States is yet another example in a long line of commercials that bash Apple, its devices and its users in an effort to position Samsung’s products as the next big thing. This line of ads has worked well — of that, there is no question. Samsung used people’s desire for an iPhone alternative to find tremendous success while keeping its impossible promise, and of course Apple is fair game. In fact, Apple did the same thing when it took on Microsoft in its famous “I’m a Mac” ads. But truth be told, these Apple-bashing ads are getting a little boring. While it’s more of a brand spot and doesn’t pitch