This website uses cookies to enable all functionalities for best performance during your visit. Should you wish to decline cookies to be sent to you, kindly adjust your browser settings accordingly. By continuing browsing this website, you are giving consent to the use of cookies on this website. See our Data Protection Policy for more details.

13 January 2011

StarHub secures Serie A broadcast rights for Football Channel

Best football players and three out of top four European leagues
on StarHub TV

Even wider variety of football with addition of Coppa Italia and
Major League Soccer

Singapore, 13 January 2011 – StarHub announced today that it
has secured the broadcast rights to the Serie A, the premier Italian
league, for the present and upcoming 2011/12 seasons till May 2012.
The rights were acquired from international sports media company, MP
& Silva.

With StarHub's latest coup, StarHub
TV now offers football fans three out of the top four European
leagues ranked according to the UEFA Coefficient - Spanish La Liga,
Italian Serie A and German Bundesliga. The high quality of football
on display in the La Liga and Serie A has been acknowledged by
50,000 professional players, managers and journalists from around
the globe. All eleven players who were recently voted as the best
players for their position in the FIFA/FIFPro World XI Award 2010
feature in the La Liga and Serie A, whereby Spanish champion
Barcelona and Champions League winner Inter Milan dominated FIFA's
2010 team with nine players between them [1].

Serie A features the world’s best
football clubs, including reigning UEFA Champions League and FIFA
Club World Cup winner Inter Milan. The league runs from August to
May and StarHub TV Sports Group customers will be able to watch a
total of 118 ‘live’ Serie A matches for the current season with up
to six matches weekly ‘live’ and in high-definition on Football
Channel (Channel 222), SuperSports (Channel 202) and Sports HD
(Channel 255). StarHub TV Sports Group customers who are StarHub
Mobile post-paid and MaxOnline broadband customers may view Football
Channel on their mobile handsets and online via StarHub TV on Mobile
and StarHub TV Online.

The battle for the Scudetto remains
in close contention among top flight teams including AC Milan,
Napoli, Lazio Roma and Juventus. Champions Inter Milan who
successfully defended their title since 2005 endured a disappointing
first half of the season which culminated in the departure of coach
Rafael Benitez. The team's current standing at seventh position
could mean that a new champion will be crowned come May 2011.

Ms Sandie Lee, StarHub’s Vice
President of Content said, "We have consistently enhanced the
value of StarHub TV by acquiring content that add depth and breadth
to our service. Italian football is rated among the best in Europe
and we are pleased to strengthen our line-up of worldclass football
with Serie A. With one of the most closely fought contest in years
playing out in the league, fans can anticipate plenty of excitement
and surprises."

Ms Beatrice Lee, MP & Silva’s
Managing Director, Asia-Pacific (Ex Japan & Korea) said,
"We are delighted to partner with StarHub, which is deeply
committed to providing the most comprehensive coverage of the best
football action possible to Singapore viewers. Serie A is one of
the most popular leagues globally, thus we are pleased to have
StarHub as our official broadcasting partner to provide the best
action of Serie A to avid football fans in Singapore."

Viewers can also look forward to
Serie A programmes on Football Channel, including the half hour
preview show “Total Italian Football” on Fridays which will offer an
insight into the teams featuring in upcoming Serie A matches; a
50-minute highlights show “Serie A Weekly Round-Up” on Mondays which
will provide a review of Serie A matches from the weekend; and the
magazine programme “Serie A Show” on Tuesdays which will present an
overview of the Italian football arena, with behind-the-scene
footages of the players, managers and fans.

In addition to Serie A, football
fans will also be able to watch an even wider variety of football on
StarHub TV. StarHub has acquired Coppa Italia, with quarterfinal
matches commencing on 25 January 2011, as well as Major League
Soccer (MLS) – USA’s professional football league featuring
superstars David Beckham for LA Galaxy and Thierry Henry for New
York Red Bulls. The upcoming season for MLS kicks off in March 2011,
and viewers will be able to watch up to two ‘live’ matches weekly.

Telecast schedules are available at
www.starhub.com/beentertained. Please refer to Appendix A for the
schedule of the matches taking place this weekend.

Existing customers using a
HubStation, HubStation HD or HD Interactive set-top box may add the
Sports Group by simply tuning in to any of the channels in the
Sports Group, and pressing the blue button on their remote controls
to subscribe and start viewing the channels instantly.

StarHub TV customers can call
StarHub Customer Care at 1630 or visit www.starhub.com/tv to add the
Sports Group to their StarHub TV subscription.

StarHub will air "Football Channel Special" on
Football Channel (StarHub TV Ch 222) in January 2011, on Saturdays
at 8pm. Hosted by seasoned sports presenter Glenn Connley, the first
of three episodes, premiering on 15 January, will review the three
big European leagues - Serie A, La Liga and Bundesliga at the
mid-season stage, with a special feature on the big Serie A games of
the week.