DANIELS: The Shins’ ‘Simple Song’

It’s no secret we’re thrilled by DANIELS’ storytelling and epic visuals. The duo’s new promo for The Shins’ “Simple Song” cleverly tackles an inherent music video dilemma — how do you combine storytelling with a band’s musical performance in a way that naturally complements the story, rather than competes or disconnects from it?

In four minutes, DANIELS is able to pack in tons of tiny details that give you a world of history within one house. And I love using the metaphor of band as dysfunctional family to integrate the performers into both the story and music parts of the video.

Woah. The shins is one of those bands that is able to actually capture emotions from past experiences and bring them right back as if we were emotionally time traveling. The blend of this song and video is magical, immaculate, and unforgettable. I consider myself incredibly lucky to be living during a time that a band like The Shins exists… I’m simply blown away by everything they do. I am so anxious for the works on the new album… just three more weeks away!