This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Guy Fieri revamps sandwich counter at Orlando Planet Hollywood

Chef, restaurateur and TV personality Guy Fieri has developed a special menu to be served at the refurbished Planet Hollywood that’s part of the Walt Disney World Resort in Orlando, Fla.

The overall menu at the 845-seat restaurant, dubbed Planet Hollywood Observatory, which reopened last week after a yearlong closure, is similar to those at other Planet Hollywood locations in London, New York, Las Vegas, Paris and London, but the sandwich-and-burger section has been developed by Fieri and his team.

Burgers include The Mayor of Flavortown topped with pastrami on a pretzel bun; a Tatted Up Turkey, which is topped with roasted poblano peppers, smoked gouda, Swiss cheese, caramelized onion jam, lettuce, tomato, onion and pickle on a garlic-buttered pretzel bun; and Morgan’s Veggie, which is a scratch-made vegetable burger of black beans, white beans, chickpeas, oats, artichokes, roasted red peppers and garlic with cilantro aïoli, lettuce, tomatoes, onions and pickles on a toasted wheat bun.

Planet Hollywood founder and CEO Robert Earl said he teamed up with Fieri because the space, built in a dome and intended to resemble an observatory, requires a larger-than-life personality. What is more, celebrity chefs attract customers.

“Because of the frequency that they’re on TV, the demand to actually frequent something that they’re involved in is very, very high,” said Earl, who had worked with celebrity-chef Gordon Ramsay at the Planet Hollywood Resort & Casino in Las Vegas, where Ramsay has a burger concept.

He added that some celebrity chefs are more approachable than others, and “Guy fits in with the profile of our guests,” he said. “They feel so comfortable with him that they’d like to hang out with him, that they’d have something to say to him, and they’re just very comfortable being associated with him.”

Earl also said he enjoyed the new menu items.

“It’s really tasty and gooey and healthy. I was joking about the last bit,” he said.

Planet Hollywood

The exterior of the new Planet Hollywood.

Fieri also has experience working for larger companies: He has restaurants on Carnival Cruise Lines ships among more than 50 other locations throughout the United States.

Fieri said at Planet Hollywood he wanted to offer a variety of different styles, “knowing we’re going to get a melting pot of people coming in,” he said.

“This is a worldwide destination, and with that in mind I wanted to make sure we had a creative offering of burgers on the menu that were going to give people a chance to try something they maybe hadn’t tried before.”