Fundraising Football Kickoff

Like the 32 NFL teams, Fundraisers enter their 'Season' [of giving]. Over the next 17 weeks, organizations will fight hard to achieve their goals. Effective blocking, tackling, and a few Hail Marys pave the way to retention and revenue success.

We're opening the Fundraiser's Playbook and focusing on the most important offensive play you can make to increase revenue: Upgrade Donor Value.

Increasing donor value is just like football – moving the donor/players down the fundraising field to hopefully cross the mid-level or major gift goal line.

Often referred to as Moves Management - we call it Fundraising Football - is a series of actions taken to identify, target, and upgrade donor value. The Fundraising Football Field [see below] is an effective visual to align the direct response team and major gift officers.

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers. Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs.