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Adwords Campaign Setup Process

Most Adwords agents have missed this first step. We believe that understanding your business, the customer and their buyer role may be the most important first step. This includes in-depth consultations with owners, marketing or sales managers to understand your products and services and ultimately help you select and target your keywords.

Keyword research is an intensive process that requires professional agency tools and Google’s own keyword planners to understand the number of search keywords for each keyword, the number of keywords per month, and the degree of competition for those keywords. We also study your competitors to find opportunities.

In this step, we recommend that you make monthly budgets based on your keyword research (search volume and cost-per-click), or use the amount you’ve determined. Since every minute is tracked, your money has spent a lot of transparency.

Negative keywords are low-quality search terms, and once visitors arrive at your site, there will not be any meaningful interaction. We actively add negative keywords to your campaign to maximize your Quality Score and minimize CPC (cost-per-click), or in the real world, where appropriate audiences are targeted.

Conversion tracking also allows us to attribute calls and queries to clicks to better understand the behaviour of the searcher. This is a valuable source of continuous improvement activities.

We set up monthly AdWords and Google Analytics reports that contain key information about key metrics such as clicks, cost-per-click, cost-per-acquisition, bounce rate, and session time. If this sounds too much, you will talk, do not worry – we simplified the simple English report, so it makes sense!

Your AdWords campaigns are constantly being monitored and reviewed to see if you have the opportunity to improve or capture more potential customers by increasing your budget. We’ll keep up with suggestions and report changes and the impact on your campaign performance.