​Startups have a lot of forces working against them. Assembling the right team, battling industry incumbents, and getting exposure for the business can all be daunting hurdles. That’s not to mention actually financing the business — one of the biggest challenges. Just under 1% of startups are funded by angel investors; a paltry .05% of startups are funded by VCs. And despite the hype, crowdfunding still represents a small percentage of startup funding. In the end, roughly 90% of startups fail. To beat the odds, entrepreneurs must avoid three of the most common mistakes startups make — misunderstanding their market, inadequately vetting their ideas, and using the wrong business model.