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That’s the message — or exhortation — that attorneys are making across the country, in TV commercials, print ads and mailings, urging Americans to seek bankruptcy-court protection before a new law makes it harder for them to walk away from their debts.

Debtors are responding. Counting down toward the Oct. 17 effective date for the biggest reform in U.S. bankruptcy law in a generation, personal-bankruptcy filings jumped last month to the highest on record.

Filings averaged more than 9,000 per day, up roughly 50 percent from last year’s average daily volume, during the first two weeks of September.

The number is expected to keep climbing, reflecting a growing sense of urgency as the deadline nears.

Attorney Melvin James Kaplan, who runs a consumer-bankruptcy practice in Chicago, hasn’t seen a rush this big in his 48 years in the business. The volume of calls to his office has been increasing all month.

“It’s just getting insane,” Kaplan said. “The information has been out there for months. I guess people are just waiting till the last minute.”

The rush is on in every region and most states, based on data compiled for The Associated Press by Lundquist Consulting, a Burlingame, Calif.-based financial research firm.

The intensified interest comes from the bankruptcy-law makeover signed by President Bush on April 20, a 501-page bill that bears the markings of the Republican-dominated Congress that passed it after an eight-year campaign headed by the banking, credit card and retailing industries.

Among the most noteworthy of the changes are new limitations on filing for personal bankruptcy, including barring those with above-average income from Chapter 7 — in which debts can be wiped out entirely — except under special circumstances.

Those deemed by a “means test” to have at least $100 a month left over after paying certain debts and expenses will have to file a five-year repayment plan under the more restrictive Chapter 13 instead.

People also will be required to get professional credit counseling before being allowed to file.

Proponents welcome what they say is a long-needed crackdown on those who rack up credit-card debts recklessly only to shed them in Chapter 7. They maintain that abuse of the bankruptcy process results in higher interest rates for everyone else, a “tax” averaging $400 per family per year.

“We’ve got greater fairness now” under the new law, said Wayne Abernathy, executive director for financial-institutions policy at the American Bankers Association, an industry group representing banks and credit-card issuers. “Where people have the means to pay, they’re going to have to pay something.”

Opponents, however, contend it will unfairly box in people who become buried in debt after unexpectedly losing their jobs or suffering serious health problems. They say it rewards and encourages the tactics of card issuers and other lenders enticing consumers into easy debt.

Travis Plunkett, legislative director of the Consumer Federation of America, called the law “harmful and mean-spirited.”

While it will halt some abuse by high-fliers who shouldn’t be filing for bankruptcy, he said, it also will trap people and businesses that got into financial trouble through little or no fault of their own and block people’s realistic chances at starting over.

And some economists say that taking away the traditional “fresh start” option from those middle-income people will be harmful to the U.S. economy, which has benefited greatly from entrepreneurship and other risk-taking.

Businesses seeking to reorganize could feel the law’s changes more acutely than many consumers.

Big businesses must complete their debt overhauls within 18 months or lose control of the process, with mom-and-pop ventures also put on a fast track.

Severe restrictions on pay packages now routinely awarded to top employees in bankruptcy may make it difficult to keep senior management in place.

But it’s the impending change in personal-bankruptcy requirements that has struck the biggest nerve with the public.

The number of personal bankruptcies leaped to an all-time high in the second quarter, when the legislation was passed, and the surge has since accelerated.

About 1.24 million filings had been made nationwide in 2005 through Sept. 17, reflecting a 9.2 percent increase over last year and closing in on the record of 1.62 million filings in 2003, said Lundquist Consulting.

Thirty-seven states have seen double-digit percentage jumps in personal bankruptcy filings since March, when the initial surge began with the legislation’s passage by Congress.

So far, the Puget Sound area has not been part of this trend. The number of bankruptcies filed through the first eight months of this year (the most recent numbers available) has dropped 2.8 percent to 19,637 from 20,202 during the same period in 2004.

Can’t afford to wait

Every weekday, scores of people arrive at a federal office in downtown Chicago where they sit quietly in an anteroom, waiting for the five- to 10-minute session with a trustee that will launch the Chapter 7 bankruptcy process and — they hope — wipe out their debts.

Lately, it takes three trustees to handle the daily crush at the U.S. Trustee Program, the agency that enforces bankruptcy laws.

Ron Peterson, a Chicago attorney who also is retained by the program as a Chapter 7 trustee, is scheduled to hear 66 cases in a single day later this month.

“I’m seeing cases that wouldn’t have been filed a year ago,” he said. “Mostly poor people, but also somebody with a $4 million house in Kenilworth,” a wealthy Chicago suburb.

Chris Szurgot, whose bankruptcy case was heard on a recent day, couldn’t afford to wait. Like the vast majority of all Chapter 7 filers, the 44-year-old suburban Chicago man earns less than the median income and wouldn’t be prohibited from filing under the same chapter when the law changes. But the rash of commercials prompted him to pick up the phone and call his attorney.

“I thought I’d better go check it out,” said Szurgot as he waited for his name to be called by a trustee. “Because if I can’t do it, I’m going to be stuck.”

Szurgot, of Crestwood, Ill., said he has run up $50,000 in unpaid medical bills — even with insurance — for treatment of a rare disorder, and he can’t begin to pay them off from his annual income of roughly half that as a heating and air-conditioning maintenance worker.

“I’m not poverty-stricken but I’m a single parent with bills,” going $400 deeper in the hole every month due to his obligations, he said.

The Katrina effect

Single parents and those overwhelmed by medical bills are among those that opponents of the bankruptcy law revisions claim will be hurt most.

Expensive illnesses lead to about half of all personal bankruptcies, according to a Harvard University study released in February. Consumers Union found separately that single mothers trying to make ends meet comprise a large portion of the filers.

Kenneth Klee, a University of California, Los Angeles, law professor and former Republican staffer for the House Judiciary Committee who helped draft the last bankruptcy law overhaul in the 1970s, predicts the new law will have “a profound negative effect” that extends well beyond the debtors.

“If debtors aren’t going to be able to get a fresh start, not only is it bad for our economy but it’s bad for the nonbankrupt sector,” he said. “You’re going to have people going into the underground economy, not paying their taxes; they’ll be dispirited and there will be more crime.”

Hurricane Katrina victims may face especially tricky barriers to bankruptcy because of the new law’s requirements for more extensive documentation and stricter deadlines. House and Senate Democrats are pushing for Congress to delay the effective date and ease some requirements.

An AP-Ipsos poll found that 61 percent of respondents favored a delay in the law’s implementation in light of the large numbers of people who may need to seek bankruptcy protection because of Katrina.

The telephone poll of 1,000 adults in 48 states was conducted Sept. 16-18 by Ipsos, an international polling company, and had a margin of error of plus or minus 3 percentage points.

Too costly to file?

Despite benefiting from the recent uptick in filings, bankruptcy attorneys also face such a significant new obligation after the deadline that some are talking of leaving the field: They must certify that they made efforts to verify the truthfulness of what their clients say about their debts and holdings. Legal fees may double accordingly, said John Penn, president of the American Bankruptcy Institute (ABI).

As a result of the added legal and credit-counseling fees, the cost of filing personal bankruptcy is likely to rise for everyone.

“For somebody who’s desperately poor, that may be a barrier to them to file at all,” said Peterson, who predicts the average cost will rise as much as $300 or more. “So more people may go to nonlawyers to file it,” leaving them more vulnerable in the process, he said.

Anywhere from 5 percent to 10 percent of filers could be barred from using Chapter 7 to liquidate their debts under the new law, according to Penn of the ABI, a group of bankruptcy judges, lawyers and other experts. They would be shifted instead to Chapter 13, and could be forced to pay back a significant portion of their debt.

The growing crowd in bankruptcy courts is seen as a temporary phenomenon, not reflecting any dramatic change in Americans’ financial standing. But as with much of the coming fallout from the changes, it’s largely a matter of speculation.

Peterson thinks it will take some time to gauge the overall consequences of a bill “jam-packed with unintended consequences and ambiguities.”

All that’s certain for now is that the rush to file is likely to continue until midnight Oct. 16.