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…The Amazon Kindle needs more bookishness?

When Amazon designed the Kindle, they wanted it to have “an aura of bookishness”.

Unfortunately, these bookishness dreams did not transfer over into the actual design, as the Kindle is filled with style for the sake of style, unusual proportions, senseless shapes, and a general lack of bookishness.

Click the link for a full breakdown of how Amazon missed the mark, and how they can change it for Kindle 2.0.