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Teamwork is now a watchword for all modern business, pushed more into the spotlight by the emergence of all-new business collaboration platforms.

Startups in the space are generating a fair amount of interest, and Austin-based Employee Wow is no different. The company not only lets employees communicate effectivity, but also allows employers to take smart, informed decisions based on the resulting data.

Employee Wow has just raised USD 1 million in seed funds, this would help ramp up sales and marketing efforts around their flagship product – the Anonymous Employee Feedback Platform. The solution is geared for enterprise customers looking to streamline communication lines and remove knots.

Hong Kong’s Sean Tomlinson invested the full amount – he will also join Employee Wow’s board of directors, further reinforcing involvement.

"Through a decade of operating hospitality and other retail businesses, I've seen firsthand how beneficial this type of employee feedback technology could be. I expect demand for this software to increase massively in the coming years. Employee Wow benefits employee retention and saves time and money onboarding new staff members, all of which are quantifiable benefits to business owners and operators."

Ground-level feedback is often the hardest to gather – yet, essential to truly understand employee and customer needs.

Employee Wow’s CEO and co-founder Jessica Ciabarra pointed out that employee engagement levels and general happiness is directly linked to profitability. For today workforce, that means a real-time connect, beyond templates and processes.

"Our Anonymous Employee Feedback Platform — including its unique Snapchat integration — is the catalyst for creating new feedback loops that can lead to greater customer loyalty and employee engagement, performance and happiness."