Longsys Acquires Lexar Flash Memory

Longsys, a Chinese flash storage manufacturer, announced that it has acquired the Lexar trademark and branding rights from Micron Technology.

The Lexar brand has long been recognized for high-performance, high-reliability removable storage solutions, such as the professional videography and photography markets.

Longsys said the acquisition means that existing Lexar customers will continue to get the support they have in the past. The company also promises to expand the Lexar customer experience into new market segments and geographies.

“We are very honored to acquire the Lexar brand,” said Huabo Cai, CEO of Longsys Electronics Limited. “Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue.”

Longsys has been focused on flash storage for over 18 years and provides a broad portfolio of solutions. Its embedded Foresee storage brand is leading in the market in China and growing rapidly on a worldwide basis. The company develops software and hardware and deploys flash technologies such as 3D NAND. Longsys currently sells over 100 million flash-based products to the market on an annual basis.

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