Kate Spade’s Squad for the SS 2016 Campaign

Inspired by the freshness of spring, the Kate Spade spring/summer 2016 collection is filled with loads of floral patterns, Sixties vibes and pop art influences, ultimately making us dream of warmer weather and longer days. To better embody this notion, Kate Spade has just released one of its most adorable and delightful campaigns ever. The Kate Spade spring 2016 campaign features some of the most iconic models of the moment (plus a Dalmatian), including Kate Spade’s favorite muse Iris Apfel and Jourdan Dunn.

British model Dunn (who was included in Forbes’ top-earning models list and was the first black British model to make it) really seems to be at ease with the collection’s free-spirited style, as she poses with various flower bouquets and wearing two of the key pieces of the collection: a maxi coat with black & white floral patterns and a Sixties-inspired mini dress in multicolored stripes.

Regarding Dunn joining the cast, Kate Spade president and CEO Deborah Lloyd recently declared: “We are thrilled to be partnering with Jourdan Dunn, as she joins our team of interesting personalities this season. Similar to our customer, Jourdan is a woman who wears many hats, as a model, mother, philanthropist and chef. She perfectly embodies the spirit of the ‘Kate Spade New York girl,’ and we’re excited to share this spirit through our spring 2016 campaign and collection.”

Photographed by Emma Summerton, who indeed managed to perfectly capture Kate Spade’s iconic New Yorker style, the eclectic cast also includes photographer Syrie Moskowitz, author Karley Sciortino, fashion illustrator Robert W. Richards, musician and composer Jon Batiste, and artist, actress, and model Anh Duong. It is thus the perfect model squad made of modern and unique personalities, whose main goal is to celebrate humankind’s diversity and boost our confidence with the idea that we should never hide our inner self, no matter how ‘colorful’ it might be.

Each one of the total white scenarios effortlessly accentuates Kate Spade’s incredible palette of bold colors, celebrating color-blocking combinations of pink, yellow and light blue, as well as gauzy fabrics and shiny materials that will surely help brighten up any rainy day. Aside from the loads of flowers, the lineup features naïve feminine pleats too, which inevitably recall those longer and warmer days we are all longing for. While such a naïve attitude is mostly embodied by Karley Sciortino, Syrie Moscowitz wears some of the collection’s most sophisticated pieces, including a white silky blouse and a striped a-line skirt. Interior designer and quirky fashionista Iris Apfel enjoys stripes too, alternating black & white striped sweaters with floral total looks and oversized glasses.

Last but not least, besides flowers and Dalmatian dogs, the Kate Spade spring/summer 2016 campaign features hot dogs, newspapers and pigeons, which definitely help add an Andy Warhol-approved pop art touch to the entire collection.

Photos courtesy of Kate Spade

Written by Virginia Cafaro

With a strong passion for foreign cultures, contemporary art and fashion, Virginia is an enthusiastic editor and translator. When she is not writing, she likes to read books and eat chocolate (at the same time). She also likes to take too many pictures and collect too many comics.