Target Marketing on Social Media

It is very common for us to see advertisements on social media, but one cannot target each and every person on such a platform for the marketing of a product, due to obvious reasons increasing number of people on social networks and budget constraints. Hence reaching out to the right audience for a successful marketing campaign on social media can be a task. This paper discusses how SNA (social network analysis) can be used to reach out to maximum target audience within a fixed budget for such promotional activities. The approach discussed, majorly uses basic knowledge of network analysis and graph theory.