SEC Filings

Within the context of this Schedule 1,
the following terms shall have the following meanings:

4.03 Participating Attendance means the sum of Regal Attendance, Cinemark
Attendance and AMC Attendance, calculated only with respect to Theatres, Cinemark Theatres and AMC Theatres that display an advertising campaign that Cinemark has not displayed in at least some Theatres pursuant to Section 4.03(viii) or
(ix) of this Agreement or because of lack of equipment to display the Video Display Program.

Advertising-Related EBITDA means, for the applicable measurement period, LLC EBITDA, less the sum of Non-Service EBITDA.

Aggregate 4.03 Opt-In Attendance means, with respect to any advertising campaign that is displayed by some but not all Founding Members
pursuant to Section 4.03(i), (iii), (iv), (v) or (vi), the sum of attendance for each of the Founding Members that participate in such advertising campaign, with such attendance calculated for the applicable fiscal month pursuant to the
definition of Regal Attendance, Cinemark Attendance and AMC Attendance, as applicable.

Aggregate 4.03 Opt-In Revenue means the sum of
all 4.03 Revenue for each advertising campaign that any Founding Member opted not to display pursuant to Section 4.03(i), (iii), (iv), (v) or (vi) during the applicable measurement period.

Aggregate Theatre Access Fee means the sum of the Theatre Access Fee and the comparable theatre access fee payments made to Cinemark and
AMC for the applicable period.

AMC Attendance means the total number of patrons in all AMC Theatre auditoriums (excluding auditoriums
that do not run the applicable advertising due to human or technical error within AMCs control, AMCs failure to allow LLC to upgrade the Software or Equipment, AMCs failure to install Equipment pursuant to its obligations under
Section 3.04 of its Exhibitor Services Agreement or, after notice and opportunity to cure as set forth in Section 3.08(b) of its Exhibitor Services Agreement, as the result of AMCs failure to repair or replace any AMC Equipment or
AMCs (or its Affiliates) software installed at any Theatre, if such obligation to repair or replace is undertaken by AMC pursuant to Section 3.08(b) of its Exhibitor Services Agreement and excluding auditoriums with IMAX Screens
that do not exhibit Inventory), during the applicable measurement period.