Bloggers fear promoting products and services due to a shame-filled, fear-based energy plaguing most humans. If you grew up like me, you believed entrepreneurs were dishonest, shameless self promoters, to be scorned. Confident people had no shame. Bold people needed to be humble.

Terrible energies for building a thriving blogging business because shame makes you hide away from people, goading you to bury your offerings under layers of pages and content, guaranteeing your failure.

A while back I learned to freely promote my eBook via all videos and blog posts. More people bought it. Fancy that? Removing deep shame goaded me to promote my eBook freely.

I wrap up all posts on Blogging From Paradise calling readers to buy my eBook. Been doing it for months. Why? Promoting me freely helped me release shame-fears and also, made self-promoting routine. Why? If you do something frequently that some thing becomes habitual, like brushing your teeth. No tense thoughts arise; you just do it. Clarity. Promote yourself. I promote my eBook via all videos, in addition to blog posts. No shame. Just sharing.

4: Accept the Illusion of Fear

Fear is not real, and since shame is the lowest energy, shame is the least real emotion. Shame is a focus on preserving self, on preserving ego, to avoid inevitable change, growth and happiness. Shame-filled, scared people impress shame illusion on us as kids.

Did people ever warn you not to do something because people would look at you or laugh at you? That, my friends, is shame: instilling the fear of criticism. Accept how fear and shame are not real. Love is real. Self-expression is truth. Fear not a ghost; the ghost of shame is not there. Never has been. Never will be.

5: Surround Yourself with Clear Bloggers

I love hanging with free spirits like Maxwell Ivey and Lewis at My Note Taking Nerd. Both clear, confident bloggers help me be more of who I really am. Shed shy, embarrassed, self-conscious, ashamed bloggers living predominantly in the hellish illusion of fear. Chill with clear, loving, fun bloggers who inspire you to promote yourself in clear, shame-free, fashion.

Few humans feel comfortable promoting themselves as new bloggers. We cling to all types of fears regarding money, self-worth, deserving and happiness. Nudge into shame by following my tips. Be more for your blogging niche by promoting your premium products and services freely. Hug uncomfortable feelings. Be with fears. Promote yourself freely and confidently, amplifying your blogging success.

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Ryan Biddulph is the owner of Blogging From Paradise. He's a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. Ryan can help you become a full time blogger with his eBook.

Check email. Sifting through email, you formulate thoughts. Good sign, getting emails for sponsored posts. Bad sign, seeing only 2 emails, none for clients or sponsored posts. You choose to feel awesome, flying high as a kite, but the feeling fades quickly. Or you choose to feel terrible, based on your perception of an appearance of no business.

Now you begin your writing and networking day feeling flat out terrible, at worst, or mediocre, at best. How creative can you be feeling terrible? Not too creative. How freely and generously can you network, feeling terrible? Nope; no generous networking from this vibe.

Tomorrow? Same deal. Peep a few emails, little business, you choose to feel bad, the day proceeds as a blogging struggle.

5 years ago, this was me. I lived the nightmare of results-oriented, outside-in, blogging. I blogged conditionally. I chose to feel a specific way based on my email inbox. Nightmare. I had some success but had not blogged from a generous, detached energy for very long. Of course, my email appeared to be a ghost town. I felt bad. I replayed the cycle, day after day, seeing muted success but hating the ride.

How Did I Change Things?

I did a few things:

I felt the fear-pain feeling triggered by seeing no business in my inbox; felt terrible, but I began to clear fears so I could see clearly

I began blogging mainly for the fun of blogging and gave little stock to emails, traffic and profits

I began blogging mainly to help people and to make friends

I trusted in the process, heeding advice from top bloggers like Sue Ann Dunlevie who noted how creating and connecting generously leads to increased success

I checked email less and less, and focused on giving, more and more

Can you see why I advise that you follow your passion? Or, that you blog mainly for fun? Work becomes the reward. Business aka outcomes feel like extra, or a bonus, so seeing zero emails today becomes no big deal. You become patient, persistent and generous, all qualities possessed by successful pro bloggers. You also see increased blog traffic and profits over months, but the numbers feel like no big deal. It is just money. It is only money. You blog mainly for the love of blogging; all else serves as a bonus, a cherry on top.

Why Do Few Bloggers Follow Their Passion?

Most blogger chase profits, or focus on finances, versus chasing their passion, or focusing on fun.

Why?

Most bloggers desperately want to escape their dead end job. Most bloggers desperately want to escape poverty, or, financial struggles. Most bloggers desperately want to escape depression. Being desperate means you feel terribly afraid and NEED certain results, fast, to feel better. Blogging from a terribly afraid energy leads to dumb, impatient, failure-inducing blogging actions, like checking your email through the prism of fear, panicking, then bringing that terrible energy with you, all day long, prolonging struggle and failure.

Picture break. This is Puppy. I walk him and 2 other doggies through a valley in Turkey, these days.

I give little or no thought to email or traffic or stats because I blog mainly for the fun of blogging and for the love of helping people. Maintaining this attitude helped me become a happy, established, pro blogger.

Of course a part of you wants traffic and profits. Just make it a small part. Blog inside-out. Love the journey. Enjoy the ride.

GET INSTANT ACCESS TO

My Exact Blogging Strategy!

Want to know how I continually make six-figures a year blogging from the comfort of my home? Then you need this free course!

2 clear emails stick out in my mind. One individual wanted to advertise his dating site on Blogging From Paradise. I noted; my readers want blogging tips, not dating advice. He responded with how some of my readers may be single. Hmmmm….this is like saying it makes sense to advertise your vegan food in a steak house, as some husbands, wives or kids may be vegans, enjoying a salad in a steakhouse. Unintelligent approach. Flat out bad approach.

Someone asked to publish a guest post on Blogging From Paradise. He runs a pest control site. I share blogging tips. My readers could care less about pest control. Did any one of my readers visit my blog today hoping and praying I would share the latest and greatest pest control tips? Nope. My readers want blogging tips. My readers do not want pest control tips. If readers want pest control tips, readers would follow Pest Control from Paradise, not Blogging From Paradise.

Even though each email sounds ridiculous to most, you darn well know; a shockingly high number of bloggers and business owners fall prey to a chief enemy of blogging success.

What is it? Not targeting your blogging campaign.

Not Targeting Your Blogging Campaign

Imagine how much time the dating site guy will waste over the next year, until he realizes how absurd his un-targeted, time wasting, ineffective strategy really is. I clearly emailed explaining how my readers want blogging tips, not dating advice. Most bloggers would see this 3 seconds after visiting my blog. His fear and lack of clarity blinded him to my blog topic. His fear blinded him to my blogging advice. He still wants to advertise dating on a blogging tips blog. When will he wake up? Who knows? His decision. All I do is write posts like this and move on.

Bloggers need see the error of their ways to understand how not spending 100% of their time:

blogging on ONE specific topic

guest posting on blogs aligned with the topic

commenting on blogs aligned with the topic

networking with folks aligned with the topic

is a huge mistake. You waste years of time and energy trying to speak to audiences completely uninterested in your blogging topic. Imagine if I was fool enough to publish the dating guys ads? He would spend $500 or $1000 advertising his dating site to people who want blogging tips. Nobody would care. He would flush $1000 down the toilet, doing the foolish thing, believing ANY person or ANY human serves as a potential customer.

Would I be dingbatish enough to try to pitch the old Turkish lady next door on my blogging eBook, here in this quiet village in a remote area of Turkey? No way! She tends to her cows and chickens and lives a simple, serene life. She has no interest in the online world, let alone blogging.

I spend my time and energy bonding with blogging tips bloggers like Matthew Loomis and Ileane Smith. Birds of a feather, ya know? We bond, help each other and expand our collective success by targeting. Clarity thing. Meanwhile, dating guy and pest control blogger do not target one bit, wasting countless hours and significant energy trying to grow their business from a non-targeted, unintelligent, failure-inducing space.

So what elements should you include there? How can you make sure that you keep a balance between aesthetics and functionality?

You’ve come to the right place if you’re asking these questions! I’ll help you create great footer to have an awesome website.

To footer or not to footer?

Before we dive deep into the best footer design for your site, let’s talk about why you need a footer in the first place.

Not all websites have footers, but most do, as they do have their advantages and disadvantages. Here are some of them:

Pros of having a footer

Users usually look for more details about the company.

Information about privacy policy, products and services offers, and a careers page are some of the things visitors find. There are also some web pages that feel incomplete without footers. This is especially true for small business websites that aren’t yet well-known.

Cons of having a footer

Footers are extra content to “stuff” your page, even though details are sought-after by some visitors.

There are also websites that have infinite scrolling, which makes footers useless because they’ll only be seen for a few seconds or never at all. Also, footers are a website’s least visually pleasing area.

Regardless which side you’re on, one thing is certain:

The footer remains an online real estate!

It might not have the most appealing design or have great content. But it’s a place where visitors can find more information.

Thus, it’s vital that feature something in this part of your site.

With this being said, and you decide you still need a footer, then this article’s for you.

What does the best footer design have?

1. Copyright

Footers should have a copyright that has the year and copyright symbol. This is a simple way to protect your site against web plagiarism. This also shows that your site is original and active.

2. Sitemap

Sitemaps are the most common link in footers. This links to the sitemap’s HTML version. Though they’re rarely clicked by users, they help a lot in your searchability in search engines, just like the case with XML sitemaps.

3. Privacy Policy

Privacy is a serious issue in today’s online world. Thus, it makes sense to clear your name from it. One good way is by having a privacy policy. What this does is it explains to visitors what information the site collects. It also tells how they’re stored and how they can be used. These usually come in the form of email signups and submissions.

4. Terms of Use

The Terms of Use explains to visitors the things they agree with when they visit the website. It’s like a disclaimer that states that the visitor must agree to certain things if they wish to visit the site. It’s also one way of avoiding complaints or issues that might arise in the future.

For the first four elements of the footer section, BloggingTips.com has them all!

5. Contact

The Contact area is usually found in a header’s top right corner. However, many new websites consider putting them in the footer as this ignites visitor’s curiosity by scrolling down. This makes your business more accessible to potential leads and clients as it shows your contact number, email address, and physical address.

6. Address and Link to Map / Directions

Visitors look for a map or directions to your physical location. You make your business more accessible by having this on your footer. This also puts you in Google Maps, which is what most people refer to when finding places these days.

7. Social Buttons

The reason why social buttons aren’t placed in headers is that visitors visit your site’s social accounts instead of your website. And most likely, they’re not coming back to your site! To avoid this from happening, and knowing that social icons are vital, it’d be wise to place them in your footer as what Titan Group DEA did with theirs.

It’s very effective that 72% of the top 50 marketing websites have social icons in their footer.

Another example of an authoritative site that includes links to its social media is Backlinko:

Aside from that, it also includes links to its Terms of Services and Privacy Notice.

8. Top Rated Products

Having your top rated products in your footer is a great way to improve your site conversion. Take Buy CBD Oil Online as an example. It’s a great way to entice visitors to buy your product. Instead of leaving after scrolling down to the bottom, they’re more likely to purchase to make the most out of their visit.

Conclusion

Footers are vital to your website as it makes your business more appealing and accessible. By having one, you make the most out of your site as it improves conversion. That is, however, if you follow the tips mentioned in this article. Take heed of these and your site will surely be off to greater heights.

GET INSTANT ACCESS TO

My Exact Blogging Strategy!

Want to know how I continually make six-figures a year blogging from the comfort of my home? Then you need this free course!