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What Training Professionals Need to Know About BYOD

The Bring Your Own Device trend (and IT headache) is disrupting business communications and training operations worldwide.

It doesn’t take long for a busy person’s schedule to fill up. Responsibilities at home and work deter employees from completing additional training outside of their normal duties. Lack of time makes implementing new products or processes impossible. At least this used to be the case before e-learning and online video.

Participation makes a difference

There’s a reason we use video within our e-learning programs: it’s more engaging. However, while watching video is more powerful than text, it isn’t enough. We only retain 10% of what we read and 40% of what we watch. To get learners to lean in, you need them to participate.

Over the past month, you may have noticed that Google search results include significantly fewer video snippets. This is not just the case for video but all forms of rich snippet material; nothing visual is getting the exposure it used to. Due to their visual nature, rich snippets have been shown to substantially increase the click through rate to sites, therefore their reduction can potentially result in a considerable drop of site-traffic.

You’ve made your video, and it looks great! The next step is to determine how you want to deliver it. It is important to know whether your video should be public or confidential. Your original video goals and strategies will dictate the best video platform to use.

You've got your goals, your measurement, and your type of video figured out. Your next task is determining whether you should create the video or if it may be better to hire someone else. It is important to remember your audience when identifying how the video should be created.

Every disruptive media technology goes through a phase where its proponents really don’t understand its applications or potential — but use it anyway. Invariably, they do what they’ve always done with their familiar medium, and hope that somehow it will work in the new.

Revolutionize Business with Video, Part 3

In Part 2 of our series, we established goals for video and identified meaningful video metrics. At this stage, it is important to identify which videos will work better toward achieving those goals. Each headline below discusses one of the goals from Part 2. Below each goal, you can find video types and tactics to reach your goals.

Businesses - take a lesson from video game creators.

Keeping employees engaged in work and training has always been a challenge. Employees are rarely rewarded for their time and energy spent on training programs. With only 30% of U.S. employees engaged at work, many argue the crisis is due to ineffective training practices. Fortunately, with the increasing popularity of video games, we can take advantage of gamification to motivate learners.

Revolutionize Business with Video, Part 2

You Know Video is Important. Now What?

You’ve evaluated your options and decided that video is a critical part of your company.A few minutes of planning and preparation can save you hours of editing and ultimately make your video more successful.

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