Now, we actually come from Essex (don’t tell anyone). And not the smart rural villages. The dog’s breath, dog-end of Romford, Essex. The bit that gives the whole of Essex a bad name. So we know – first hand! – that The Only Way Is Essex is gritty realism of a type that we’ve not seen since *thinks, remembers we don’t watch gritty realism* ooh, a long time.

Now, for some reason, probably promotional, the Only Way Is Essex people have come up with a music video featuring a vajazzling booth, that Mark bloke being a knob (and he really is a knob: we’ve ‘done’ him – professionally speaking only – and we found him to be a major cock), a hot tub, dancing girls, that vile gay Harry character in a hat that makes him look like something out of Oliver!

It’s a blast, it’s a wheeze, it’s only a couple of minutes and you might just as well. Over the jump with you…httpv://www.youtube.com/watch?v=RQjNlX95-0s&feature=player_embedded#at=111