Burger King's 'Big King' Is Nothing Like a McDonald's Big Mac

That Burger King expects us to see their new double-decker "Big King" sandwich as some kind of NEW menu item is a little insulting. I don't even eat Big Macs, and I knew this was a straight copycat before I took the first bite. Here is the sandwich description from the Burger King website:

Once you recover from the grammar that just happened, I'm confident that you will see -- as I did -- that even on spec, this sandwich is nothing more than a freaking Big Mac.

Still don't get it.

When I picked up my Big King sandwich, I had to laugh at the wonky middle bun that was jammed between the two beef patties. I stopped laughing when I took my first bite, which was full of so much bread that I could barely find the meat. The BK Big King lacks the heft and weight of the Big Mac, which comes from two huge beef patties; the Big King patties are tiny in comparison. While the sandwich wasn't drowning in "sweet thousand island style dressing," it did have an overwhelming effect when combined with the bread, which felt really soggy, especially in the middle.

Oh, and while it's true that I don't personally dig Big Macs, I did make sure to have a few bites for comparison when my husband brought one home last weekend. It was exactly as I remembered it, and it tasted almost exactly like the BK Big King. As such, I can't think of one compelling reason why Big Mac lovers should switch to BK to try this sandwich. Why buy the knockoff when the original is already cheap and readily available? The only conceivable audience I can think of for the Big King is people who love everything about the Big Mac but just wish it had fire-grilled BK meat instead. So, if you're one of those guys? Today's your day, my man. Carpe promo.