Silicon Alley’s Pseudo Programs, producers of Internet-TV site Pseudo.com, is bringing in a new chief executive officer to help ready the company for an initial public offering.

Founder Josh Harris, who is chairman and chief executive officer, will relinquish the CEO title to Larry Lux.

Lux, currently senior vice president and managing director of National Geographic Interactive, has been in new media for more than 10 years.

“The content piece of Pseudo.com is down. The operational piece is down. Now it’s time to build the revenue side of the business,” Lux told The Post.

“I want to get the company is shape for the next level.”

Lux, who has run two start-ups, including National Geographic Interactive, will focus on building revenue for Pseudo.com, in terms of sales, marketing, advertising and business development.

Harris will focus on funding the company and is currently looking to raise $15 million. It’s the third round of financing for the four-year-old company.

Harris said he expects to take the company public next fall, hoping to tap into Wall Street’s love affair with all things “.com”

The site garners 7 million page views per month.

Pseudo.com has eight channels, 46 shows and 60 original program hours every week.

Harris guestimates they get have about 1 million (repeat) loyal viewers per month and about 2 million viewers per month.

Shows are netcast from a studio in downtown Manhattan.

Once faster Internet connections, such as those offered by cable TV modems, are more widely available, Pseudo.com – which uses streaming video technology – will be able to offer content that takes advantage of the improved speed.