Coinbase is a good place to buy cryptocurrencies if you are new to crypto or just want to buy and hold crypto for the long-term. It has a beautiful and user-friendly UI and has a decent selection of payment methods.

If you want to trade more actively you can use your Coinbase account to trade on their exchange GDAX which has lower fees and more advanced features.

Bitfinex is targeted towards pros and has a steep learning curve. I nevertheless like Bitfinex as it‘s very reliable and has some of the best prices and low fees.
However, recenty Bitfinex tries to get rid of small investors, e.g. by freezing the accounts of new users until they deposited currencies worth at least $10k. Therefore, it‘s probably not the right place for non-professional traders. Also, support requests can take some time (> 1 week).

Luno is very easy-to-use and comes in a very familiar look if you're a frequent Google user (it looks as if Google created a Bitcoin exchange). If you're new to Bitcoin, Luno is certainly one of the marketplaces you should consider.

BitRush is hands-down the easiest way to buy cryptocurrencies. All you need is a Bitcoin/Ethereum wallet and a credit card. No need to sign-up for an account and no need to verify your identity (for purchases of up to €2.500). This means that you can buy cryptocurrencies in no time.
The only downside of BitRush is that they’re often a bit more expensive than other marketplaces.

Even though CoinFalcon is a rather new exchange with little track record, this exchange has the potential to become a big player in my opinion. It features a great design, offers lots of different cryptos, and is easy-to-use. The only downside is that their spread between buying and selling price is often quite high.

So, if value great user experience over cheap prices and want to diversify your portfolio, then CoinFalcon might be a good exchange for you.

Kraken was the first exchange I signed up to, but I never actually got to buy anything because it's very badly designed.
It also has had some big performance issues within peak times, e.g. around the time of the Bitcoin all-time-high last December. The situation has improved now, but this might just be down to decreased trading volume...

HitBTC has been on the market for many years, but I cannot recommend them as they have a somewhat bad image. Their support is also very unfriendly and unresponsive and their affiliates have been scammed for many months (not receiving any refferal statistics or payouts).

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