Content Page Banners

The interior pages of your site have the option to have a banner at the top of each
page.

The 825 x 350 pixel space at the top of each content page can accommodate either a
single image or a slideshow of up to five images. On most pages, this banner is the
dominant visual element of your page. Just as with the home page banner, there is
room for a headline and read-in to describe the photo. If you are linking to a page,
the entire banner becomes a button.

Choosing Images

When using photography, choose striking and simple images to convey your message.
Tighter cropping and a focused subject matter will create better images.

Banner Captions

All content page banners have the option to add a caption in the lower left-hand corner.

Video Banners

All content page banners have the option to hold a single video. The banner contains
a still image with a play button to indicate it’s a video.

When a user clicks anywhere on the banner, the video will open in a lightbox to play.

Slideshow Banners

Content banners can contain a single image or a slideshow of up to five images, as
indicated with numbered circles in the lower right corner. However, research shows
that slideshows are an ineffective use of banner space and users may see the first
image, but never wait around to see the fifth.

If you decide to use a slideshow, try to tie the images together around a single theme
or idea: for example, images of different types of research that speak to our outstanding
faculty; high-performing students that speak to our academic excellence; outstanding
alumni; or, a series that speaks to your unique selling proposition.

Use One at a Time

Rather than using the slideshow to display five banners, consider filling all five
spaces in the CMS, but turning only one on for a week or so at a time. That not only
gives viewers a better chance to see your content, but also looks like you’ve been
updating your site on a regular basis.