Manager Named for Jersey Marketing Service

Manager Named for Jersey Marketing Service

Neal Smith, Executive Secretary and CEO of National All-Jersey Inc., today announced the hiring of two staff members for NAJ subsidiary, Jersey Marketing Service.

Jason Robinson, principal of Orion Cattle Services, New Holland, Ohio, has been named Manager of Jersey Marketing Service. Erica Davis, Washington Court House, Ohio, will assist with marketing and promotion for all JMS activities and provide on-site support for public auctions.

“We are pleased to add Jason and Erica to the JMS staff,” Smith said. “Each brings a strong professional reputation and proven performance to the company and will use their skills and experience to serve buyers and sellers of Jersey cattle and genetics.”

As manager, Robinson will be responsible for all day-to-day operations of Jersey Marketing Service. “Jason’s practical experience from the cow side of sale management will be very valuable,” Smith continued. “He has managed sales in the barn for many years, in addition to working on sale selections and overall event management.”

Robinson brings over 20 years experience in livestock marketing to this position. Orion Cattle Services was established as a professional service provider to purebred cattle marketers in 1998, and he has steadily grown the business to work from 30 to 35 tie-up and commercial sales annually. He has worked extensively with the Guernsey Breeders Association; Modern Associates, St. Paris, Ohio; Brown Swiss Sale Service LLC, Lake Mills, Wis.; and since 2005, Jersey Marketing Service.

Jason has served as a 4-H leader and as secretary-treasurer for the livestock and sale committees in Fayette County, Ohio, and is currently a director of the Ohio Milking Shorthorn Society. He bred and owned the unanimous 2010 All American Junior 3-Year-Old, Blue Spruce HTA Melody Mya. She was Reserve Intermediate Champion of the 2010 International Milking Shorthorn Show at World Dairy Expo.

“I am excited about joining Jersey Marketing Service as manager, and look forward to working with its growing list of customers,” Robinson said. “My goal in business has always been to treat people the way I would want to be treated, and to sincerely do a good job for buyers and sellers.”

A native of Kutztown, Penna., Erica Davis grew up on her family’s 120-head dairy operation, Daview Farm. She was selected a National Distinguished Junior Member by Holstein Association USA in 2000, and was twice a member of the champion team in the National Junior Holstein Quiz Bowl.

Davis earned a B.S. degree in agricultural science with a minor in agricultural communications from The Pennsylvania State University in 2004. She completed internships as World Wide Sires Ltd. and Accelerated Genetics, then joined the staff of Purebred Publishing Inc. as editor of Ayrshire Digest for two years. Erica also served one year as editor of the Ohio Jersey News. For the past eight years, she has also worked preparing cattle of all breeds for shows and sales.

Through November 30, Jersey Marketing Service has generated gross sales of $8.3 million through private treaty transactions and public sale management of more than 6,100 lots. Highlights of the year have included introduction of the online auction website at JerseyBid.com; near-record averages for the National Heifer Sale, Pot O’Gold Sale and The All American Jersey Sale; and the highly successful two-day dispersal at K&K Jerseys LLC, Newton, Wis.

Founded in 1971, Jersey Marketing Service policies are set by a Board of Directors representing the 1,000 producer-members of National All-Jersey Inc. and more than 2,300 members of the American Jersey Cattle Association. Company offices are located at 6486 E. Main Street, Reynoldsburg, Ohio 43068-2362.