If the brightest light casts the darkest shadow, then novelist Alex Segura made the perfect choice in setting his Pete Fernandez series of mystery novels in Miami. And if his name seems familiar, it should be to anyone listening to this show or checking out Multiversity Comics on a regular basis: Segura is not only the "PR guy" for Archie Comics, he also edits their Dark Circle line of titles as well as writing a few from time to time. But today's interview focuses on those mystery novels, the third of which ("Dangerous Ends") hit bookstores earlier this week. Greg finds out how Alex handles having to hit certain genre expectations while still finding something personal to say in his work, the benefits of writing more than one book at a time, some advice for how to promote your work without turning people off, and just what "Noir at the Bar" entails. All that and more on this week's episode!