One of my favorite quotes is Yogi Berra’s riff on a Lewis Carroll Quote. “If you don’t know where you’re going, you’ll end up someplace else.” I believe that’s especially true for entrepreneurs and businesses. It’s critical to think through and have a plan for how you...

Your tone of voice is all about how you want to make people feel. It’s the words you use and the sentences you share in order to inspire, get customers to engage, and yes, to sell your products and services.

Lately I’ve been talking to a number of business owners about how to stay connected during this challenging time. For some, the first instinct is to pull back and take care of their business rather than to reach out online. While hunkering down is understandable, I...

Social media, when used strategically over time, can provide a business with incredible return on investment and growth. But it’s not a magic potion! The key words are ‘strategic’ and ‘time’. You have to know what platforms and venues are the best for spreading the...