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Commentary

Toronto-based Fuse Marketing has announced Marc Pelland as creative technologist and the promotion of Brie Taylor to director of client services.

Pelland, who comes to Fuse from
Infusion, has amassed years of experience as a creative technologist including positions at Critical Mass, Union and Crispin Porter + Bogusky. His work on brands such as Microsoft, Samsung and BAE has
garnered him a Cannes Lion, One Show Pencil and a Clio for his work at CP+B.

Of joining Fuse, Pelland said: “My focus is on building unique interactive experiences using any
available tools. My mandate at Fuse is to close the barrier between physical computer and digital interaction. It’s an amazing place to ply my skills.”

On the director of
client service front, Taylor was formerly account director on accounts such as Canadian Tire, Tim Hortons, and Kruger LLB. While she will maintain her current client assignments, she'll add to her
duties management oversight and planning as well as become a member of the agency's executive team.

Of her promotion, Taylor said, “I’m thrilled to take on my expanded role in
the Fuse management team. This agency is a hive of talented, creative minds and spirit and it’s exciting to think how much better we can be with the goal of growing our elite roster of client
partnerships.”