The $11 Million Ads Plastered All Over College Football's Best Player

Cam Newton is the leading contender for this year's Heisman Trophy. He is also a walking Under Armour billboard.

A look at the Under Armour logos worn by Newton on Saturday afternoons shows that he has one logo on his jersey, one his pants, six on his shoes, four on his visor, and two on his wristbands. He also has one on the headband that is visible whenever he takes off his helmet and smiles for the cameras.