Event Details

Win Loss Analysis

@ Mercer Island Community Center

Summary:

Many companies struggle to understand why they’re winning and losing sales deals. Understanding root cause issues—from the buyer’s perspective—is critical to improving win rates, especially in today’s competitive business environment. In this month’s meeting, we’ll examine the benefits of Win Loss Analysis programs, as well as best practices for setting up and running Win Loss Programs and critical pitfalls to avoid.

About the Speaker

Carolyn Galvin, has nearly 20 years of market research, customer satisfaction, and competitive intelligence experience working for large corporations, research agencies, independent consulting, and government intelligence agencies. She also teaches business and marketing classes part time at the University of Maryland. As Director of Industry Insights at Primary Intelligence, she is responsible for analyzing aggregate data to understand best practices and root cause issues surrounding Win Loss and Customer Experience programs.

P.S. A Call for Product Camp Volunteers!!!

The great memories are strong and it seems like it was it just last month, it is time to start preparing for ProductCamp Seattle 2015! Last year the PMC and our hearty band of volunteers hosted 220 local product professionals for the one day unconference event. Want to make this year's event even more awesome, be awesome and join the 2015 PCS team. Email everyone@pmcnw.org to join the team of ProductCamp 2015 volunteers!