Friday, January 8, 2010

2. A lead means A prospect who is more likely to avail of the Bank’s product A political leader A religious leader A bank chairman None of these

3. Innovation means Compensation Inspiration Additional perquisites Implementing new ideas or new methods None of these

4. A Call means Calling on friends Calling on bank employees Calling on prospective customers To make telephone calls Calling on relatives

5. A prospect means Any customer who walks into the bank An employee of the bank A customer who is likely to be interested in bank’s product or service A depositor of the bank’ A borrower of the bank

6. Modern Method of Marketing include Publicity on the net Advertisement on the net Soliciting business through e-mails Tele marketing All of these

7. A true marketing requires Command and other mindset Control Mindset Passive mindset Active mindset None of these

8. Which of the following sentences is true? Marketing is not required in a Buyers’ Market Marketing is not required in a Seller’s market Marketing is not required due to competition Marketing is not required due to liberalization Marketing is not required due to globalization

9. For effective marketing the salesmen should have which of these qualities? Creativity Team spirit Motivation Effective communication skills All of these

10. Market information means Knowledge of shops and bazaars Knowledge of shopping malls Knowledge of customer profile and product mix Knowledge of various languages None of these

11. Market Research is needed for Checking the market area Checking the right product to be sold Making proper marketing decisions Deciding right time to sell All of these

12. Which of the following statement is true Marketing makes the company to go into loss due to higher expenses Marketing is not required in profit making companies Marketing sharpens the minds of the employees Marketing is a time bound seasonal function Marketing is a waste of time

16. In a Selling Process in today’s world? Only standard products are sold No customization required The seller need not have product knowledge The seller should aim at customer satisfaction Only quantum of sales matters

17. Find the true statement Marketing is a waste of the employees’ time Marketing is not required in India due to its vast population Marketing involves additional work Marketing involves team work Marketing is not required today due to IT advancement

18. A Target market is Entire country Entire city Entire globe That which consists of customers who need the identified product All of these