Nokia and Zeiss reunites for the next chapter

Nokia has pioneered and created a lot of ‘first’ in the mobile industry. Their unparalleled innovation and advanced technologies have set the bar high on what smartphones have become. Apart from a vast portfolio of form factors, there are two things that retain when people speak of the Nokia smartphones; durability and great camera.

Nokia has been a long time partner of Zeiss, for over a decade. This partnership has ultimately changed the way people use their smartphones and eventually gave birth to the term ‘cameraphones’. Zeiss is known globally for premier modern optics and manufacturing. Apart from Nokia, the German company has also extended its optics license to various other companies, including Hasselblad, Rollei, Yashica, Sony, Logitech, and Alpa.

When Nokia’s mobile business was sold to Microsoft, the Redmond company has continued the legacy of Zeiss-enabled smartphones via the Lumia devices. However, due to the lackluster Windows 10 Mobile strategy, they decided to write off their mobile plans. The last smartphone device powered by Zeiss camera is the Lumia 950.

HMD Global, the Finnish company that licensed the rights to produce Nokia phones, is now renewing an old partnership with Zeiss camera lenses. HMD is now bringing back the Zeiss branding on Nokia-branded phones in a move to step up to the competition and rebuild its reputation as a leader in camera-centric smartphones.

With this partnership, it makes more sense that Nokia and HMD is preparing for something big, a true flagship device. It is also worth noting that Juha Alarkhu has also returned to Nokia as the Head of Imaging. He is the co-designer of the famous ‘PureView’ branding.