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An Open Letter to the Advertising Masterminds

Good morning. You probably are too busy now, brainstorming the next catch-phrase that would take the nation by storm and make its way into common man’s vocabulary. I understand. And I promise I won’t take much of your time.

But before I begin let me introduce myself. My name is Rajrupa and I am someone you would call a target demographic or perhaps simply a consumer! I love the commercials you make, so much so that I never let my husband change the TV channel during a commercial break. I also religiously spend half of my each month’s salary buying things I don’t need, solely because I love the commercial.

I am someone in awe of your creativity, the way you tell a story in thirty seconds.

But then I watched the Veet Ad last month and I couldn’t believe what I was seeing. I turned to my husband and asked, “Are you seeing this?” He simply nodded with his brows raised.

Now, I do get that your bread and butter depend on how well you manipulate your consumer’s psyche. Their insecurities, their egos are the Turup’s cards you have up your sleeves. And normally it’s funny how well you play them.

But this time you blew me off my feet. This was really all I had needed at the end of day to collect my drooping limbs up and rush to the nearest pharmacy to buy a box of Veet. After all I too hadn’t waxed/shaved my legs for some time now!

But then even if I were to go out, no taxi driver would stop for me because of my stubble. Or worse, what if, god forbids, I encounter an accident on my way and the medical practitioner cringes at the sight of my stubbly legs! What will I do then? I would die of shame! Wouldn’t I?

So on second thought I ditched that idea. But still there was a more important issue to handle. So I asked my husband, “Do I turn into a man every morning I get up? See I have got stubbles!” He confirmed I didn’t.

I wonder why you thought of making such an advert! “Don’t risk dudeness!” That’s your tagline, isn’t it? Oh, you think it’s funny! I know. I read this!

But I think you are way too smart for me, because I simply don’t get the joke!