Pernod Plans to Expand in China Despite Government Crackdown

By

Laurie Burkitt

May 28, 2013 10:32 a.m. ET

BEIJING—Pernod Ricard SA executives have a plan to battle a slowing Chinese economy in which high-end spirits are taking a beating: expand anyway.

The French maker of whiskey brands such as Chivas and cognacs including Martell is opening members-only clubs in China, cozying up to wealthy individuals and hosting gatherings of 10 or fewer VIP customers to win more drinkers of Champagne, cognac, wine, whiskey and vodka, executives said...