25 Percent of Daily Deal Buys on Mobile Devices

The mobile market for daily deals is significant, according to information released today from market leader Groupon.

The daily deal powerhouse announced that one-quarter of all Groupon vouchers were purchased via a mobile device. Groupon also indicated that both consumer and merchant app usage was up significantly year-over-year – increasing by more than three times from the previous December to more than 9 million. What’s even more impressive is that more than 12,000 of its merchant partners used Groupon’s merchant mobile app to redeem vouchers and track purchases.

“Groupon continues to change the way people shop locally,” says Mihir Shah, VP of Mobile, Groupon. “As smartphone adoption increases and the capabilities of our mobile products evolve, we look forward to harnessing the power of mobile to make it even easier for merchants partners around the world to run and market their businesses effectively.”

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2 comments

The true value of Groupon has yet to be determined. Stories continue to accumulate about unfulfilled promises and shady practices by advertisers. Sure, the concept is a good one, but only time will tell if this particular structuring translates to sound business.