American Express, luxury brand Salvatore Ferragamo and Acura are sponsoring the channel launch. Vanity Fair is the fifth magazine in the Condé Nast stable with a video channel, after Vogue, Glamour, GQ and Wired.

VF videos will be distributed at video.vanityfair.com, on YouTube and through online syndication partners including AOL, Yahoo, Twitter and Dailymotion.

While Condé Nast titles have served up videos before, the new channel effort — led by Condé Nast Entertainment prexy Dawn Ostroff — is a concerted effort to capture video advertising with programmed original content.

“Vanity Fair is one of our culture’s most influential brands, and their digital channel will only add to the global conversation sparked by the magazine,” Ostroff said in a statement. “The channel takes the fabric of Vanity Fair and spins it into something fresh and new for the digital age.”

The Vanity Fair channel is launching with four original series: “Vanity Code,” an animated tongue-in-cheek how-to series with such segments as “how to feign interest in your boss’s children”; “@VFHollywood,” with editor Krista Smith’s interviews of celebs including Guillermo del Toro and Amy Schumer; “The Snob’s Dictionary,” a 10-part web series on cultural topics including film, food, music and TV based on feature written by VF contributing editor David Kamp; and “Eminent Domains {NYC},” an eight-part look at high-end Gotham habitats like Central Park West’s Dakota.