NBA basketball legend Michael Jordan showed up for Roger Federer's first-round match at the U.S. Open August 26.
According to The Wall Street Journal, Jordan wasn’t there simply to cheer on a fellow superstar.
Jordan’s appearance was all about marketing and a...

NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand.
One thing is clear, however. Although the terms of Durant’s deal with Sparkling Ice...

He's been retired for a decade now, but Michael Jordan is once again in the headlines.
According to Forbes, Jordan has become the first athlete in history to be worth at least $1 billion.
"Jordan is in a league of his own," Darren Heitner, founder of the Sports Agent Blog, told...

For small cap investing, the presence of a celebrity owner, spokesperson or other affiliation can often times be a very bullish factor for a stock.
It cannot be underestimated what Michael Jordan did for Nike (NYSE: NKE). Nike's rival, Under Armour (NYSE: UA), has also benefitted greatly from...

Nike (NYSE: NKE) will be reporting its fourth-quarter fiscal 2011 results Monday, June 27, after the closing bell. The question for investors is whether the world's largest athletic footwear maker will bounce back from its unexpected earnings miss in the third quarter, following which the stock...

The New York Times (NYSE: NYT) recently ran an article about the effects of the recession on owners of the nation's professional sports teams.
Over the past few decades, the price of professional sports teams seemed to go nowhere but up. It was a good business to get into because it seemed like no...