In his post, he explains a bit of the science behind why a good story can make or break an article, presentation, or even a simple conversation. (Which is why you can always tell the good storytellers at parties, they’re the ones with a crowd standing around them.)

Widrich has three simple takeaways for learning to craft better stories:

1. Exchange giving suggestions for telling stories

2. Write more persuasively—bring in stories from yourself or an expert