mylifestylenews

2015-10-06

HUGO BOSS @ FW2015 Ad Campaign

HUGO BOSS FW2015 ad campaign delves deeper into the world of BOSS with a Berlin attitude and an industrial mood permeate the images, featuring Clement Chabernaud and Edie Campbell. Photographed by Inez van Lamsweerde and Vinoodh Matadin, with a movement direction by Stephen Galloway. The resulting images captures a striking sense of motion and energy within a dramatic set constructed from layers of anthracite felt. The choice of models was key. "There's an edge about the two of them, which is something that we did not explore as much in the first two campaigns," says Artistic Director Jason Wu. " It's an interesting evolution. Clement has a very masculine look but also possesses a refinement that is extremely modern, while for me, Edie is the face of this generation. The both bring that refreshing sense of now." The Menswear and Womenswear collections tell one story, grounded in a reduced color palette of black, red, camel and gray. Mixed patterns, innovative use of wool felt and bold injections or color, for him and her, lead us further into the BOSS universe and capture the essence of an iconic brand.

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Life is about LIGVING it! mylifestylenews is a micro web-mag based in Hong Kong that delivers a daily up-to-date international and domestic fashion and lifestyle related events in a petit journal way. Founded in 2011, mylifestylenews is an intimate and collaborative site created for a global audience who enjoy following the adventure in latest trends and happenings around.