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ConnectedUK events aim to give games businesses a head start in increasingly connected world

24 April 2012 -London, United Kingdom– Ukie announces key speakers for major cross industry events– games businesses urged to come along to find out how their businesses can make money in a multi-screen world.

Ukie is collaborating on a series of events, called ConnectedUK, that aim to explore the opportunities that are being opened-up for the games industry by ever more connected technology, audiences and content.

The ConnectedUK events have been created for businesses to be able to share experiences with the worlds of games, TV, advertising and interactive media; to let them collaborate with people already successfully operating in the connected space and give games companies a head start in this fast-developing area.

Topics being covered at the ConnectedUK events include:

Which screen should games developers and publishers focus on??*> How can you get your games onto connected TVs?*> A first look at the opportunities that are presented by the latest technology*> Audience insights– what do people want from their cross media content?*> What potential is there for growth in this area and examples of future business models?*> How does cloud gaming fit into the connected space and how will it affect the games industry?*> Demonstrations of successful games and interactive entertainment content already operating in the connected space*>

Ukie CEO, Dr Jo Twist said:“The UK’s video games industry is in a great position to create the connected content and entertainment experiences that consumers are now demanding.? New platforms and experiences are emerging all the time, and with internet enabled TVs and devices increasingly becoming the norm the creative and the business opportunities are so exciting.

“Our ConnectedUK events will give people the chance to see some of the inspiring content and experiences already being produced and give different industries a chance to learn from our world leading speakers about how to engage with audiences and make money in the connected space.”

Tickets cost just?50 per event (?25 for Ukie members). To register today and find out more information visit: connecteduk.org.

All ConnectedUK events will be held at One Wimpole Street, London, W1G 0AE.

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), Ukie’s membership includes games publishers, developers and the academic institutions that support the industry.

Ukie works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, Ukieworks with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com