detroit rubber

Eminem launched his own online video show with “Shady Films.” He teamed up with the YouTube channel, LOUD, to produce the second series of his Detroit-based shoe shop show, “Burn Rubber,” which was previously known […]

For the past five weeks we’ve had the chance to follow Rick and Ro, owners of Burn Rubber Sneaker Boutique in Royal Oak. The web-based series was produced by Detroit’s own Eminem and featured weekly […]

“Detroit Rubber” is a weekly reality series about a sneaker shop in Detroit. It launched Tuesday on YouTube’s Loud Channel and has Eminem serving as co-producer. The show looks at Rick Williams and Roland “Ro” […]

The first episode of ‘Detroit Rubber’ premiered and it also featured Detroit’s own Prince Fielder and Eminem! ‘Detroit Rubber’ is a show about the local Royal Oak shoe store, Burn Rubber. In the episode, we […]