More prominent businessmen are likely to join the consortium that has taken control of Melbourne Storm, the club's founder John Ribot says.

The protracted handover of the NRL and world champion from News Limited to a private ownership group known as Holding MS Australia finally took place late on Monday, with New Zealand businessman Bart Campbell unveiled as the new chairman and English rugby union administrator Mark Evans assuming control as CEO.

Melbourne business identities Gerry Ryan and Matthew Tripp were identified on Tuesday by Fairfax Media as other members of the new ownership group, although their names and those of any others involved were not confirmed by the club.

''I think the group of people that is there now is already exciting for Melbourne Storm fans and for rugby league,'' said Ribot, who with News Limited formed the Storm in 1998.

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''But if we wait a couple of weeks, depending on a few things, then the people involved could add another dynamic to it completely. It could be even more exciting.''

Asked who he was expecting to jump on board, Ribot answered only: ''Watch this space.''

Campbell, a 41-year-old New Zealander, is the non-executive chairman of TLA Worldwide, a sports management and marketing company with links to some of the biggest names in US sport. He is also chief operating officer of Chimes Communications, which has a subsidiary he pioneered called Essentially Group. That company manages rugby union's Michael Lynagh, Richie McCaw and Dan Carter and cricket's Ian Botham.

It is understood a launch of Melbourne Storm's new corporate structure, to which media representatives will be invited and which most, if not all, stakeholders will attend, has been pencilled in for June 7.

Evans, who said during a press conference it was his aim for the club to be self-sufficient by 2017, later said: ''I am not sure if we are planning to divulge the financial involvement of each member of the consortium … But Bart Campbell is and will remain the majority shareholder.''

The impact of the takeover on the day-to-day running of the NRL club is expected to be minimal and Evans indicated predictions of sophisticated and audacious marketing campaigns were overstated.

''There are things you can do but in the end it is about concentrating on your core audience of four million people in Melbourne and getting as many of those people interested as possible,'' he said.

Evans, who has stepped down from his consultancy role with Rugby League World Cup 2013, said the new ARL Commission had made rugby league clubs more attractive for prospective private owners. The NRL had unrealised commercial potential in the medium term, he said.

''I'm not predicting there'll be a flood of them now but it is a good model that I wish we had in English rugby union 10 years ago,'' he said.

He could not say how long the consortium planned to own the Storm but commented: ''Any sports club, you're only a custodian, aren't you?''