ever since we launched the milk people have asked us to make yogurt. we heard you! whole milk, cream on top. two flavors – plain and vanilla. made with nothing but milk and cultures ( and a bit of fair trade vanilla and sugar in the vanilla ). it’s really, really, really good. but don’t just take my word for it. i brought a few tubs from the first production run and odin and his cousin evelyn broke into them when i was at work the next day. when i came home they excitedly exclaimed how awesome the yogurt was and that it was their faaaaavorite yogurt EVAR ( not joking. it was a completely unsolicited product review. ). also, they demanded i bring home more tubs because they nearly finished the one i brought home

i couldn’t be prouder of the product team who knocked it out of the park in developing a stellar product and the farmers and the cows for providing delicious, 100% grass-fed milk.

you should start seeing at whole foods and natural foods stores and select grocery stores soon. if not, ask for it! we’re waiting for it to through distribution and on shelves to make a big announcement but i see people tweeting about it so i thought it was fair game to give a sneak peak

“mmmmm. an ice cold glass of milk with a gooey brownie would be soooooooo tasty right now. waaaaaaiiiiit a minit, the expiration date is in AUGUST OMG IT’S ALMOST THE END OF SUMMER AND THE START OF SCHOOL AND THERE IS SO MUCH TO DOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!”

odin loves ov cheddar cheese. in fact, he’ll tell you it’s his favorite cheese ( specifically ov raw sharp which i find amusing because when i was his age if it wasn’t pizza cheese or american cheese i didn’t want to anything to do with it ). but he mostly eats it on dishes – primarily tacos and beans and rice and cheese and kale – and not as a snack. he likes pepper jack, but it’s not even a top five favorite.

so, easy bet, right? medium cheddar would be a home run. bzzzzzzt. he and his buddies loooooooove the pepper jack. we can’t keep enough of it in the house.

you’d expect cheddar to outsell pepper jack so it’ll be interesting to see if odin and his buddies predict a national counterintuitive trend.

maybe we need to get him into the product development process a little earlier

jerome, the bearded white wizard is telling a story about his son jerry ( sitting to his left in blue to the right of the fire ). we very much surprised jerry for his 50th birthday party. jerome and jerry are both very special people at organic valley.

as a side note, i’m wearing a green cape that says “captain grassmilk”, neon green socks, green shorts and green shirt. long story.

a print of a very “vintage” foodservice poster concept from years ago featuring organic valley “continental” butter pats put together to look like stonehenge. if memory serves the concept was a joke done by designers but i always enjoyed the idea and kept it in the office.

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conflux - a curated confluence of curiousness

“The Chagossian people have a word, in their Creole language, for heartbreak: sagren. It is a profound sorrow which refers to the loss of a home, and the impossibility of returning to it. As we build new worlds with our technologies, knitted from fiber-optic light and lines of code, it is incumbent on us to ensure it does not reproduce the erasures and abuses of the old, but properly accounts for the rights and liberties of every one of us.”citizen-ex

“There is no doubt that retail is making a big bet on health care. If it succeeds, the payoff will be enormous. But just as Uber is at war with the taxi industry, retailers will soon be at war with the large, publicly-traded health care chains.”venture beat

wow.“Beginning with this weekend’s NHL All-Star Skills Competition and All-Star Game, the NHL will use GoPro cameras to deliver viewers never-before-seen perspectives of the game.” odin and i would watch this all. day. long. A++

“Our current cultural obsession with food is undeniable. But, while the advent of the foodie may be a 21st century phenomenon, from an evolutionary standpoint, flavor has long helped define who we are as a species, a new book argues.”npr

“Here’s the thing: in order for fees to work, there needs be something worth paying to avoid. That necessitates, at some level, a strategy that can be described as “calculated misery.” Basic service, without fees, must be sufficiently degraded in order to make people want to pay to escape it. And that’s where the suffering begins.”the new yorker

“The problem, then, is less how much time people have than how they see it. Ever since a clock was first used to synchronise labour in the 18th century, time has been understood in relation to money. Once hours are financially quantified, people worry more about wasting, saving or using them profitably. When economies grow and incomes rise, everyone’s time becomes more valuable. And the more valuable something becomes, the scarcer it seems.”the economist

oooooh, sick burn. i haven’t listened to a single episode and it has been fascinating to read back and forth on merits. “And you gotta ignore a lot of things to think anything Serial showed us was new. Unless, of course, you get most of your news from public radio, which mostly ignores local murders, making you that person who has no idea about the local string of smash-and-grabs at the 7-Eleven, but knows all about the government in the Balkans. Great: That person learned something.”the concourse

“But when I started to dig into it, I discovered that the chicken has actually played more roles across human history, in more societies, than any other animal, and I include the dog and the cat and cows and pigs. The chicken is a kind of a zelig of human history, which pops up in all kinds of different societies.”national geographic

“When faced with a set of complex information, you tend to turn the volume down on the things that are difficult to quantify and evaluate and instead focus on the few things (sometimes the one thing) that is most tangible and concrete. You then use the way you feel about what is more-salient to determine how you feel about the things that are less-salient, even if the other traits are unrelated.”boingboing

“Cue Thomas Edison, whose invention of the light bulb revolutionized and regularized sleeping schedules, eliminating segmented sleeping: The longer a house had lighting, the later a household would go to bed. Electricity had elbowed out night-waking, along with its valuable qualities. “By turning night into day,” wrote Ekirch, “modern technology has obstructed our oldest avenue to the human psyche, making us, to invoke the words of the 17th-century English playwright Thomas Middleton, ‘disannulled of our first sleep, and cheated of our dreams and fantasies.’” Wehr agreed, suggesting that current routines have not only changed our sleeping patterns, but also “might provide a physiological explanation for the observation that modern humans seem to have lost touch with the wellspring of myths and fantasies.”utne reader

the nyc mta is exhibiting exhibiting subway color photos from 1966 that have never been shown in public. i agree with, they feel remarkably contemporary, except for the complete absence of smart phones and earbuds. [ via ]