Public Relations Spec II

Company: Christus Health
Location: Beaumont
Posted on: May 16, 2019

Job Description:

Description
This position is responsible for implementing communications,
public relations and media relations strategies to support the
Southeast Texas and South Texas regions of CHRISTUS Health, which
include facilities such as CHRISTUS Southeast Texas Health System,
CHRISTUS Spohn Health System and CHRISTUS Santa Rosa Health System.
To accomplish this, the Specialist will work under the direction of
CHRISTUS Health's Media and Public Relations Manager and
collaborate closely with the system VP of Communications and Public
Affairs as well as key system leaders and ministry CEOs. The
Specialist has responsibility for community outreach, responding to
media inquiries, monitoring news coverage perceptions and
proactively creating news/media opportunities. The Specialist will
generate positive and proactive media coverage through direct
outreach, media releases and advisories, thus leading to positive
perception of the local CHRISTUS entity and the CHRISTUS brand
overall. The ideal candidate will have the ability to develp strong
relationships with community members, various community leaders,
media departments and journalists. Must have strong skills with
effective crisis communication planning and delivery and be able to
effectively advise executives in crisis communication response.
Must be able to travel and work various hours & locations based on
the organization's needs.

Specifically, the Specialist assists with media relations, both
proactively and in response to comments, inquiries or issues. The
Specialist organizes, plans and updates media plans, communications
and promotions, including engaging various audiences and
stakeholders, ensuring that the Southeast Texas and South Texas
regions are properly positioned and that the organization's
priorities are represented online appropriately.

The Specialist is in a position to interface daily with various
publics and constituents including senior leadership at system and
ministry levels, Communications Council, community and political
leaders and CHRISTUS Associates. The Specialist will be privy to
and responsible for protecting the integrity of confidential
corporate information, including strategic plans, financial
information, risk management situations and patient information.
The Specialist is called upon to make significant judgement calls
in relation to materials prepared for the media that represent
CHRISTUS positively and consistently, and to speak on the system's
behalf.

MAJOR RESPONSIBILITIES

Regularly prepare and implement communication plans which support
the ministries' strategic plans.
In collaboration with CHRISTUS Health's Public Relations and Media
Manager and physicians and service line leaders, develop and
execute PR strategies and campaigns to engage the media and lead to
favorable stories.
Pitch stories to the media and coordinate news coverage. Identify
key topics of national and local interest and conversation of
interest to the media. Identify key members of the media and their
areas of interest/specialization.
Working with other Specialists and CHRISTUS Health's Public
Relations and Media Manager, create a media/content plan that will
achieve KPIs by leading to positive coverage. Work closely with
social media and other colleagues to find, craft and share engaging
content.
Measure and oversee monthly news and publicity tracking for the
Southeast Texas and South Texas regions, ensuring data in the
tracking software is correct and updated and properly quantifies
media relations outputs.
Assist when media issues arise, helping to direct the resonse,
drafting strategic communication response plans and any additional
materials necessary. Anticipate reporter questions and perceptions
and help prepare spokespeople to respond appropriately.
Collaborate across departments to stay proactive of key
issues/messages and ensure consistent branding, messaging and
responses when ptiching stories to the media or responding to
requests for comment.
Coordinate, produce and edit a variety of communications, including
but not limited to, magazine and news articles, newsletters and
news releases, memos and bulletins and communications/presentations
for meetings and special events.
Represent regions and CHRISTUS system at public relations functions
and on various internal committees and task forces, as
requested.
Maintain ad agency relationship and vendor relationships, as
appropriate to responsibilities.
Work collaboratively with members of the CHRISTUS Health
Communications and Creative Services and Marketing Teams to assist
in implementing strategies.
Perform other duties as assigned.

FOUNDATIONAL COMPETENCIES

Ability to organize and prioritize work balancing interruptions,
distractions, and fluctuating workload
Ability to establish and meet critical deadlines
Self-starter with the ability to accomplish and take appropriate
steps to achieve success
Ability to collaborate with internal and external customers
Ability to provide guidance to lower level Associates in same
department

Requirements
Bachelor's degree in Communications, Public Relations, Marketing or
related field required.
Experience in crafting media releases for stories pitched to TV,
radio and print with tracked successful ROI.
Ability to travel occasionally.
Ability to use a computer for extended periods of time, including
word processing, presentation, spreadsheet, social media and
various graphics and video programs.
Ability to work extended hours on occasion, including some weekends
and evenings.
Must be able to work rapidly, under pressure, and with frequent
interruptions.
Ability to prepare and format information for external distribution
such as drafting letters, memos, compiling data for reports,
editing, proofreading, and other duties related to communication of
information and content.
Excellent written and verbal communication skills, with strong
conceptual skills.
Excellent organization skills.
Excellent crisis communications skills, with ability to exercise
discretion in working with sensitive organizational
information.
Must possess strong project management skills, including but not
limited to content and creative positioning, presentations and
video and event planning.
3 - 5 years of direct experience in marketing, communications, or
media relations management required.
3+ years in a health care setting is strongly preferred but not
required.
Knowledge of Southeast Texas and South Texas media markets
preferred but not required.
Experience utilizing media monitoring tool like Meltwater preferred
but not required.

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