CEMA AG invests almost seven figures in ameria

Public

Date: Thursday, 29 September 2016

Three years ago, the founder of ameria GmbH, Albrecht Metter, came up with the idea to revolutionize the store window. The business from Heidelberg has 54 employees and offers IT solutions for individual software and product development. Thanks to Virtual Promoter, an interactive and gesture-controlled store window that is revolutionizing people's shopping experience around the globe, ameria was also able to win over the crowd on Companisto and collected EUR 1.1 million in less time than scheduled for the campaign.

However, ameria has not only inspired the crowd but has also won over numerous globally operating customers such as, e.g., Porsche, LEGO or Microsoft thanks to the innovative concept and is now digitalizing the POS. To see how successful the company has become as a result, please watch the following video:

The CEO of CEMA AG - Thomas Steckenborn - already expressed his enthusiasm for the pioneering solution in ameria's crowdinvesting video. Now, CEMA AG has invested almost a seven figure amount to help ameria accelerate product development and further develop their competitive edge.

According to Albrecht Metter, there are several reasons why CEMA AG is a "smart money investor" for ameria GmbH. Among other things, ameria GmbH and CEMA AG are planning to use the 10 CEMA sites in Germany for a short-term Virtual Promoter rental model for trade shows and events as of 2017. Due to high global demand, this model will then be rapidly internationalized.

ameria GmbH shareholders are particularly pleased by the fact that Thomas Steckenborn, founder and CEO of CEMA AG, and one of the most successful IT entrepreneurs in the Rhine-Neckar metropolitan area, has become a shareholder and advisor of ameria GmbH, and will contribute his expertise to the company.

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