Piers Read, new managing director of the Custard Factory and Fazeley Studios, added: "Attracting Gensler to the Custard Factory is fantastic news for the city and for us as a business.

"Birmingham is establishing itself as a national powerhouse and the presence of global businesses that understand the city alongside our own home-grown talent helps to drive it forward and cement its future.

"The Custard Factory is the perfect home for an innovative, dynamic and creative business like Gensler.

"Our working community is a hotbed of businesses working in new industries and with exciting technologies so Gensler will be a super addition to the already brilliant blend of talented people and companies based on site."

The Digbeth estate is home to more than 2,000 people, working in digital, creative and design-led businesses.

Mr Cory, also leader of UK regional markets at Gensler, said: "The Custard Factory provides a truly stimulating environment where we can be ourselves.

"We are a creative practice and we're eager to collaborate with other local creatives and become further embedded in the entrepreneurial business community.

"Supporting local talent is extremely important to us and we have connected with major design schools in the region to offer graduates the opportunity to support native industries whilst working within a global practice."