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ASA’s Public Relations team enjoyed great success at ANESTHESIOLOGY® 2017 in Boston sharing with media what ASA is doing to help advocate for the specialty and increase overall public and professional awareness. During the meeting, our PR team distributed and pitched new research and highlighted ASA’s scientific expertise and leadership to reporters at both health care trade and consumer media outlets. The results were positively overwhelming. Our efforts resulted in 864 placements reaching an audience of nearly 999 million people, including more than 578 FOX, NBC, CBS and ABC news segments that aired across the country. Highlights included Time Magazine and Daily Mirror articles on a study about BOTOX® use for children with migraines, an MSN article about a study on opioid use after hip and knee replacements, coverage in U.S. News & World Report, and more. Other featured studies included patterns of hip fractures in the elderly and new findings regarding postpartum depression.