NBA

Set the standard for embracing analytics and social media trends among fans.

NBA

Set the standard for embracing analytics and social media trends among fans.

NBA.com

Who: NBA

The Story: No professional league dove deeper into analytics and advanced statistics than the NBA, which uses SportVu cameras to track lineup trends, defensive stats and efficient spots on the floor. These player tracking cameras have changed the way players and coaches think about the game, pushing the “pace-and-space” generation of basketball.

The league has pushed the boundaries of using social media. Not only does its up-and-down nature make it perfect for quick videos and Vines, but the NBA actually teamed up with Verizon to stream live games on social media. Rather than restrict video use as other leagues have, the NBA encourages fans to post videos and engage with the league.