ESSENCE Festival

Coke Experience: Private Bunker

Background:

The Coca-Cola company has been the presenting sponsor for ESSENCE Festival for decades. The 4-day New Orleans festival attracts over 500,000 attendees and includes performances from the likes of Mary J. Blige, Teddy Riley, and Janet Jackson.

Proposal:

Private party in the infamous Premium Bunker Club Lounge in the Mercedes-Benz Superdome.