TORONTO, Nov. 26, 2012 /CNW/ - The 100th GREY CUP scored big on - and off - the field last night, as the country united
to watch one of the biggest sporting events in Canadian history on TSN
and RDS.

Preliminary overnight data from BBM Canada confirms that the 100th GREY CUP delivered an average audience of 5.5 million viewers on TSN, making it the most-watched CFL championship game ever recorded on
English-language television.*

Meanwhile, an average audience of 5.8 million watched the100th GREY CUP on TSN and RDS, marking a 28% increase in viewers compared to last year and earning an incredible national 16.1 rating. Audiences jumped even higher for younger viewers, with a 38% increase
among Adults18-34.

Overall, more than 13 million Canadians - or more than one in three Canadians - tuned in to watch some or all
of last night's broadcast on TSN and RDS.

In the Toronto Extended Market, more than 3.6 million viewers watched some of the 100th GREY CUP on TSN - close to half the population in this market.

"It's clear that Canadians embraced the GREY CUP like never before, making the 100th edition of the game an undeniable success not only for TSN and RDS, but
also for the CFL and all Bell Media platforms that thoroughly supported
the game this week," said Stewart Johnston, President of TSN.
"Yesterday's 100th GREY CUP was an important milestone in Canadian history and we are all
tremendously proud that we were able to share this game with fans
across the country."

"Tradition dictates that only the Grey Cup Champion Toronto Argonauts
can hoist our iconic trophy above their heads, but so many Canadians
wrapped their arms around the Grey Cup and lifted our league up in this
historic year," said Mark Cohon, Commissioner of the Canadian Football
League. "Today's television ratings are a testament to that fact, the
strength of our league, and the love Canadians have for the Grey Cup."

Audience Breakout

Audience levels for the 100th GREY CUPpeaked at 7 million viewers

The Sirius XM Grey Cup Half-Time Show delivered a 44% increase in viewers compared to last year's halftime
show, with an average audience of 6.1 million viewers tuning in for performances by Justin Bieber, Carly Rae Jepsen, Marianas
Trench, and Gordon Lightfoot

Audiences also spiked across all demos during the Sirius XM Grey Cup Half-Time Show

The Toronto Extended Market recorded a 21.9 rating for the game, while
the Calgary Extended Market recorded a 36.8 rating

TSN's critically-acclaimed documentary series, ENGRAVED ON A NATION, was watched by 8.1 million unique Canadian viewers since its debut

TSN.ca recorded more than 38 million page views during Grey Cup Week (Nov. 19-26) with more than 7.5 million page views - and 1 million unique visitors - on Grey Cup Sunday alone

TSN.ca's new Field Access hub recorded 102,000 live streams for its companion viewing offerings on Grey Cup Sunday: live coverage
of the pre-game warm-ups and an alternate angle of the game