Finn Partners Gets Mileage for Turkish Air's Super Bowl Spot

Mon., Feb. 4, 2019

Finn Partners is helping Turkish Airlines get additional publicity mileage for its “The Journey” commercial by acclaimed filmmaker Ridley Scott that ran during the Super Bowl.

The 30-second spot paid tribute to Turkish Air’s hub city of Istanbul and the opening of Istanbul Airport, which will be the No. 1 aviation hub with an annual capacity of 200M passengers.

In conjunction with the ad, Turkish Air has a six-minute film running on YouTube featuring Sylvia Hoeks, star of Blade Runner 2049, with Istanbul sights such as Ciragan Palace, Basilica Cistern, Ortakoy Square and Istanbul Airport.

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Feb. 4, 2019, by Ronald N. Levy

If Turkey lets Finn guide it to not just a positive-but-strained relationship with the U.S. but warm friendship, both countries could be better off.

Turkey could have vastly more American tourists because Turkey has spectacular sights and sourvenirs like nowhere else on earth, top hotels and restaurants at ultra-low prices for people with dollars, plus safety in the streets and the Turkish people like us.

The U.S. could benefit from having Turkey as an unwavering Moslem ally like Saudi Arabia, UAE, Qatar and Kuwait. Turkey could mediate and perhaps end the fight between Saudis and Qataris. But any Americans with Jewish friends could today want to stay away from a country that sometimes seems hostile to Jews.

Reconciliation might not be that difficult if Turkey and Israel team up to help poor women and children in a country that needs the help. PR can get many countries more benefit than many of them actively try for.