Say Goodbye Cronuts, Because Donugs Are Taking Over

It has a nice ring to it.

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First, it was the cronut, then the sushi donut, and now the donug? Yep, you heard it right. The donug - a chicken nugget and doughnut combination - is on the verge of taking over the food world. Already being considered the ultimate hangover food, the donug is the creation of Crag Carrick, a Scottish native, who originally came up with the idea for an exhibit at a food festival in Melbourne. His wife, Rachel Dutton, a chef of 15 years, developed the prototype for the festival and both found it to be an instant hit among festival goers.

The Donug

The donug is, basically, a chicken nugget shaped like a doughnut, except that "there’s nothing sweet about it," says Carrick to SmartCompany. He says that it's "all savory... 98 percent chicken that has our unique and top-secret spice mix."

The food hybrid is made of free-range chicken, topped with cornflakes and panko crumb, and deep fried to perfection. You can then top it off with one of three sauces: either a cheesy Dijon béchamel, a golden Japanese curry with mozzarella or a hot chili sauce. And if you aren't feeling the sauces, you can always get it served plain.

Shark Tank Australia

After selling over 1,000 donugs for $9 a pop at the food festival, Carrick and Dutton found that there was a real appetite for the product. He went on to claim the name and develop the brand, eventually landing a spot on Shark Tank Australia. Investor, Janine Allis, found the product to be appetizing and met his asking price of $100,000 AUD (about $70,000 USD) at a 20% stake.

For now, you can only get the donug in Melbourne, with plans to hit the UK market soon. And who knows when it'll be coming to the US, I guess we'll have to wait and see. Until then, I'll be saving up to buy my plane ticket to the Land Down Under.

#SpoonTip: You can sign up for news updates at www.loveadonug.com and see when donugs are 'coming to an eatery near you.'