About Merculet

Blockchain technology enables users and entrepreneurs, users and users, entrepreneurs and entrepreneurs to collaborate efficiently via mathematics and code without having to rely on a large number of intermediaries and middlemen. This will disrupt the investor-consumer-producer relation globally!

We are living in an era with an oversupply of information towards consumers. The excessive information not only becomes a burden to corporate growth but also inefficiently bottlenecks the user traffic. The creation of Merculet utilizes the blockchain technology, which focuses on the transformation from the Internet of Information to the Internet of Value.

Merculet uses blockchain technology to transform the relations between consumers, producers, and investors. It allows users to monetize their attention. Meanwhile, it also helps enterprises grow their businesses by creating a virtuous feedback ecosystem and the redistribution of the trillion-dollar value-driven economy.

Merculet has built an Attention Value Network (token: MVP). It connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value.

There are three core components:

The UAV (User Attention Value) evaluation system will scientifically measure the value of the user's attention while seamlessly integrating with traditional rewardpoint systems.

UATs (User Attention Tokens), which is the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and the value exchange between entrepreneurs.

Open Content Platform will be built based on consensus and driven by tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the virtuous cycle of the global content ecosystem as participants.

Merculet has defined partnership with some reliable partners for actual business practice, such as Elex, with years of focus on overseas game distribution; Solo Ads, with years of overseas traffic operation, commercialization of advertisements with a well-developed product matrix; MagicWindow, with years of experience of providing smart content distribution services to entrepreneurs.

Whitepaper

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Investment info

Milestones

MVP token onboard;
AVN system β1 release, supports ATP, ARP, UAT, contracts, and algorithms;
The UAV system 1.0 release, supports evaluation and tokenization of user's attention;
The UAT system 1.0 release, supports the cooperation parties to issuing their own UATs and distributing them in conjunction with UAVs;
The Application Market β1 release, user incentive activities onboard;
Content Open Platform Product Design;
At least one of the partners is onboard (ELEX), and finish access, transform and testing for no less than 15 partners;

3

Q3 2018

AVN system β2 release;
Attention Purse β1 release, support users to view the UAV obtained from each APP and the corresponding UAT and MVP awards;
The UAT Application Market Version 1.1 release, enriching activity types and supporting joint activities among enterprises;
Open Content Platform β1 release, limited content creators are invited to settled-in;

4

Q4 2018

Attention Purse β2 release, support virtual goods exchange based on UAT and MVP;
Open Content Platform β2 release, support the connection with other content public chains or traditional content providers;
Support the exchange of between UATs;
AVN 1.0 onboard, supports connection and value circulation between Attention Supply Side and various types of Attention Demand Side, including contents, content platform, content copyright, integration chain, candy chain, gift chain, advertiser, various foundation chains such as ID, etc..

5

2019

Content localization & internationalization;
Localization of product features;
To enrich MVP's commercial applications and distribution scenarios (including offline);
4 modules of Open Content Platform onboard:
> Consensus mechanism of application layer(R+POS) onboard;
> Reputation system onboard;
> Community courts onboard;
> Micro-tasking system onboard;
Fundamental infrastructure technology upgrade;
Fundamental infrastructure technology upgrade;
Native Token Early Support: UAT one-step token issuing and token exchange in the ecosystem;
Smart Contract Early Support：the development and deployment for enterprises based on smart contracts;
“De-Merculet-lization” of all aspects of the ecosystem and advancement of health development for the community without Merculet participation;