Advancement & Public Services

Incorrect Logo Usage

Do not use the logos in any way that does not conform to the visual identity standards determined by the University. Do not alter their properties in any way.

Cropping

Do not crop a logo.

Skewing

Do not tilt, skew, or shear a logo.

Scaling Disproportionately

Do not stretch or scale a logo disproportionately.

Dark, Black, and Purple Backgrounds

Do not place a black logo over a black or dark background. Do not place a purple logo over a purple or dark background.

"Busy" Backgrounds

Do not place a logo over a heavily patterned or "busy" background without enclosing it in a white box.

Reversing Colors

Do not reverse the colors of a logo.

Screening Colors

Do not screen or lighten the colors of a logo.

Separating

Do not separate the name from the mark of a logo.

Substituting Colors

Rocky's teeth and the whites of his eyes must always appear white when using the Western llinois Rocky head sweep logo or the Rocky head. On non-white backgrounds or materials, the fill of Rocky's face should appear gold (when using the full-color version of the logo) or white (when using the purple- or black-stroke versions of the logo).