It Looks Like The Gay Marriage Controversy Actually Paid Off For Chick-fil-A

When Chick-fil-A president Dan Cathy made statements saying that gay marriage is “inviting God’s judgment on our nation,” people instantly began a movement against the fast food chain.There were boycotts, politicians making statements, protests outside the restaurants and more. Soon, it had escalated into a national controversy, with vehement support from both sides.

“There was a lot of talk that this would hurt Chick-fil-A, but it actually helped the brand,” Jeff Davis, president of Sandelman, tells USA Today.PR pros and pundits had widely panned Chick-fil-A’s response to the controversy initially. Some are still befuddled by what happened.