5 Ways That Gift Vouchers Can Be Used As Small Business Tools

Gift vouchers are a great way to boost
your brand and enhance your corporate and public image.

Both people and companies love gift
vouchers due to their ease of use and the fact that they can be used for almost
any product or service in virtually any sector.

But one of the biggest concerns these
companies and individuals have is coming up with the best gift voucher ideas
and designs that will be well received by their highly esteemed customers.

Small businesses are starting to take
advantage of the numerous benefits gift vouchers have to offer.

If you are looking to broaden your
marketing reach and enhance customer loyalty, gift vouchers are definitely
worth looking into.

Facts about Gift Vouchers

A little-known fact is that when people are
given a voucher as present, they invariably spend more than the vouchers’ value,
some sources report up to 40% more.

Another report
coming from Gift Card Granny says that approximately 72% of consumers will spend more than the
total value of their gift card when making a purchase.

In 2016 alone, total gift card sales reached an astronomical
$140 billion. This, no doubt was as a result of innovations like digital gift
card, e-gift cards, and aftermarket gift card sales platforms. All indication
proves that the gift card industry has never been stronger.

And do you know the interesting statistics that might be of
great value to your marketing strategy development? It’s the fact that 20% of
this gift vouchers are sold during the winter holiday season.

When it comes to customer retention and
how to improve on it, gift vouchers really do stand in a league of their own as
they can be used to encourage a customer to perhaps spend more or even refer
new customers to you.

There are reliable companies out there who
specialise in voucher management systems.

Through this management system, you can
create, manage and sell vouchers with ease. Some companies even have a whole
host of customers from a number of different sectors.

Top 5 Gift Voucher Ideas
for Small Businesses

There are many ways in which you can use
gift vouchers to incentivise your client base and even your employees, a few of
which are listed below in no particular order.

1. Mailing a gift voucher to a loyal customer on their birthday

Sending a gift voucher to a customer on
their birthday is a sure-fire way to build up a great level of rapport between
them and your brand.

This personalised approach to looking
after good customers is sure to win you many friends and they will, in all
probability, extol the virtues of your company to friends, colleagues and
family members.

2. Drawing in customers to your latest offers

To help increase your website conversion,
have gift voucher offers placed on the company website, and the customers can
browse through the offers and click on a particular package that catches their
interest for more details.

The voucher can be gifted to their loved
ones, referring new clients to your business.

It doesn’t need to be a high value gift
voucher, the gesture itself should be enough to stimulate interest in your
company.

4. Lucky draws

Offering the chance to win gift vouchers
for filling in an online enquiry form is usually enough to make people take
notice.

This direct form of marketing is
attractive and although not free is enough to generate interest, particularly
if promoted via social media channels.

5. Employee incentives

Vouchers are a good way to make employees
go that extra mile. It introduces a level of friendly competition within the
workplace and can be awarded for things such as hitting target, unpaid overtime
and even rewards for no sick days!

A monthly lucky dip for all employees is
also a good way to boost morale and give them something to look forward to
after a long month.

You Can Create Gift
Vouchers for Your Small Business

If gift vouchers sound like something your
business could use to give the business and the brand image a boost, contacting
an experienced provider of gift voucher systems should be your first course of
action. At reasonable prices and a very fast turnaround, you really have
nothing to lose.

Related

I am a multiple Award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, Lead Coach of The Excellent Entrepreneurs' Network (TEEN) and Convenor of #NaijaSitUp.
My business is to help you start, manage and grow a profitable and sustainable business using digital marketing strategies.
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When you want to hire a professional to handle your online marketing, I'm your go-to-expert you can speak to. In 2019, I won the Blogger of the Year from the Global Excellence in Marketing Awards, USA and my brainchild, EBB won the Best Digital Media Award at the AB Afrikpreneur Awards.
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