Dia:Beacon Rebrands as Ideal Date Spot for Couples Who’ve Been Dating for Two Years and Have Nothing Left to Say

Beacon, N.Y.—After fifteen years as the Hudson Valley’s premier destination for contemporary art, Dia:Beacon is proud to embrace its de-facto identity as the ideal spot for New York City-based couples who have been in a relationship for two years and have nothing left to say to each other.

Speaking from his office in Beacon, the Dia Art Foundation’s director stated: “This has always been where we were headed as an institution. The sad, awkward distance that develops between two people in a long-term partnership has always felt right at home under the watchful, totemic eye of Dia:Beacon’s large-scale paintings, sculptures, and conceptual artworks.”

The museum will now be making a direct appeal to couples who, when dining out, suffer a palpable tension as the server approaches and there is clearly no conversation to interrupt. “At Dia:Beacon, you can talk or not talk, and it’s not weird—it’s a museum,” the organization’s communications director explains. “Simply staring up at Richard Serra’s looming steel walls and saying things like, ‘Wow, I wonder how they installed this,’ provides the perfect respite from a relationship that’s been slowly drained of any and all intellectual chemistry.”

Just last week, a thirty-two-year-old woman accidentally made eye contact with her boyfriend of three years in the reflective surface of Robert Smithson’s seminal piece “Leaning Mirror,” before quickly averting her gaze. A thirty-four-year-old Brooklyn-based man, wearing headphones to watch a video installation by Bruce Nauman, half-smiled at his girlfriend as she motioned to alert him that she was leaving the room. The man did not remove the headphones. These are just a few of the many experiences that await you and your partner (for now) on the scenic banks of the Hudson River.

Dia:Beacon is also encouraging visitors to take advantage of the site’s ample “selfie-tunities,” such as the one available in front of its impressive Dan Flavin light installation, and to use the hashtag #beaconofhope, which allows couples on sorely needed day trips to let their friends and followers know that their relationship hasn’t ended just yet.