Adnams, a favourite of real ale fans, put the expansion of its Cellar &
Kitchen stores on hold two years ago because of the economic downturn. Many
thought that would be that, but the brewer has proved the doubters wrong
with recent store openings in London’s highbrow Bloomsbury and fashionable
Spitalfields Market. Yet the most intriguing development is an in-store
concession in House of Fraser, which gives rise to images of merry drinkers
slumped on the perfume counter with a half-finished bottle of Adnams’ Tally
Ho. What’s more, the first in-store trial will take place in the department
store in