Paul Lukas, aka @UniWatch on Twitter, will be a new addition in Madden NFL 25 when it hits store shelves this fall. Lukas is best known for his work of obsessively looking at the aesthetics of sports, and has a popular blog covering sports fashion and more.

"One of the higher-ups from EA Sports, who says he's a big Uni Watch fan, got in touch with me about 10 days ago and invited me to participate," Lukas wrote on Thursday. "It sounded like fun, so I said yes."

While in the big picture, this is a relatively minuscule addition to the game (and completely irrelevant to people more interested in gameplay) it certainly is interesting that EA is growing their list of faux 'tweeters' within the game. It's likely there are no other connections to other features with Lukas' inclusion within the game. [Kotaku]

I expect it's just one variety of twitter users added to that feature to mix things up a little. Tweets will probably have a chance to pop up when teams use throwbacks or use something other than the default.

Here's what really, seriously bugs me per adding the twitter feeds - if I'm not mistaken, to include someone's name and/or likeness in a product for sale, you must pay them. I've never experienced a project where this wasn't the case. Anyway, the point is, that being true would prove once again they are spending money on complete BS that does NOT make the game play any better. It is wasteful spending. It is at the very least a waste of time and resources when it comes to manpower because I guarantee you they had meetings/discussions and then signed contracts as well as the coding that all wasted time making it a reality.

I don't understand what value this brings to the game. I mean maybe I missed it, but was this an idea on the Game Changers Idea site that got the most votes? Its an out of season announcement so I will take it for what it is, but its becoming clear that I am in no way, shape, or form the target audience that EA is after.

Maybe this is a way for Tiburon to make fun of themselves for the numerous uniform oversights over the years. Have that guy faux tweeting about "OMG, the Bears orange pants, really?", lol.

The downside is I don't think the gamers that care about this type of attention to detail will find it funny, considering if the faux Twitter can recognize things like this, so should the devs during development and fix them. Just imagine the irony of taking the time to add a uniform critic to the Twitter feed but neglecting to take the time to fix uniforms gamers have been constructively criticizing for years.

While on the virtual Twitter topic, who in the hell actually uses Twitter as a main media outlet for NFL info in real life? I understand the in-game tweets are based on the Top stories but they need to focus on fleshing out how to better present those stories and what's going on around the virtual league realistically to the User, other than through complimentary Twitter feeds.

Partner exclusively with the "worldwide leader in sports" media, ESPN, but use Twitter as your main media outlet in game. SMH

They're fine. I actually prefer an always connected experience.
I'd really prefer an offline way to play, but its not a bother.
I don't really like them, and am more reluctant to buy a game because of it.
I won't buy them. I want my games offline.