Behind the scenes: Veronica Ferraro

April 30th: an unforgettable day! For Notte bianca, Firenze – White Night, Florence, 5 bloggers, unleashed and let loose in the city, recounted the goings-on in town. The tools of their trade? The indispensable iPhone, the Patrizia Pepe App, a dream outfit and the famous phrase “Work it, baby”. They were the protagonists of the evening, the new Stars of the Web, so those of us who know them up close will tell you a bit more…

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LUXURY GONE BAD is the name of Patrizia Pepe’s new Spring Summer 2012 Women’s Collection. Luxury reveals a rough&ready soul that super rock chic nails have scraped and scuffed round the edges to create an electrifying new take on easy-going elegance. These surges of glamour create a new kind of luxury with a classic heartbeat and rock’n'roll soul.