Media Relations Detroit, MI

Here’s What a Media Relations Strategy Can Do for You

Media relations activity should be part of every business’s plan to succeed — and media relations need to be strategic. A great PR strategy can build your company’s reputation, get the word out about your products and services, and mean the difference between success and failure for your business.

Advertising alone isn’t enough to generate positive public feeling toward your business or products. When news media report positively on your business, that’s an endorsement that offers more credibility than the typical advertisement. That’s because members of the public know that news media won’t report on a company unless the company is doing something truly interesting. The news media can’t be bought and sold like advertising can.

In today’s era of online accountability, it’s even more important to make sure you have a plan for managing your company’s online reputation. Many of your customers will interact with your business primarily through social media. Some many interact with your business only through social media. Online negativity surrounding your business can quickly spread.

That’s why you need a creative team of experienced, innovative thinkers to help you formulate a PR strategy. We at Marx Layne have more than two decades of experience working to find the best way to reach your target market. In today’s atmosphere of ever-increasing corporate accountability, we can help you manage your reputation through traditional and emerging channels with a media relations strategy in Detroit.

Today more than ever, good publicity helps your business or organization build credibility, strengthen relationships with customers, investors, and others, and increase your bottom line. Every media communication should be aimed at a specific audience, and should be tailored to address that audience’s concerns and expectations.

A well-implemented media relations strategy is constructed according to transparent and agreed-upon principles with messages designed to reach your target audience in both planned and opportunistic ways. Messages should remain consistent and their use should be systematic. Media engagement should focus on your organization’s communication goals, and should always be directed at those who hold a stake in the message.

We are innovative.
We are agile.
We are entrepreneurial.For more than 25 years, suburban Detroit-based Marx Layne & Company has provided outstanding, results-oriented communications counsel to a broad spectrum of clients in the business, government and non-profit sectors.