The not-so-skinny

Project overview

The purpose of the freshers' Facebook page is to invite undergraduate offer-holders to interact with both King's and their potential future classmates, and to explore more about what King's can offer them. The page app was designed to give a bespoke introduction, and provide more interactivity than a standard Facebook page would offer. The app was designed to be the default landing page for the freshers' group, but unfortunately, shortly after launching, Facebook enforced complusory 'timelines' for all pages, meaning that the app could no longer be designated the default 'welcome' page (thanks Facebook).

Responsibilities

Content and layout was collectively produced by myself and colleagues in the King's Marketing Department, I was solely responsible for the design and front-end development.

Outcome

Student feedback on the page has been very positive - it currently has over 600 likes, and peaked with a maximum 'total reach' of over 6,000 people, but more importantly we are seeing great student engagement with both the page authors and fellow students visiting.