Leif Stromnes talks Super Bowl in AFR

Super Bowl used to champion empowerment

By Max Mason | AFR

At $7.3 million for a 30-minute slot, advertising at Super Bowl LIII on CBS equates to one of the most expensive ways to market a brand.

But with more than 100 million people expected to have tuned in, let alone the high esteem that has turned Super Bowl ads into their own genre of entertainment, DDB managing director of strategy and innovation argued the fame is worth every cent.

"It's a testament to the power of TV advertising ... it's still the most powerful medium bar none,” he said.