[Press Release] Nintendo “Cerealously” Confirms Kelloggs Super Mario Cereal for the United States

If like me, you’re on the plus side of 20, there’s a good chance you might remember a Nintendo related cereal product that came to be in 1986 and discontinued in 1989.

It may not have had the longest of runs, bit the Nintendo Cereal System did have a decent one and now it seems Nintendo are ready to revisit the past once again as today they have officially revealed a new Super Mario Cereal by Kelloggs that will be hitting the States this very December. Only unlike the original box, the new creation also doubles as an amiibo and the full details can be seen right here:

Cereal Boxes Have amiibo Functionality Built In!

REDMOND, Wash., Nov. 30, 2017 – With Super Mario™ Cereal, Nintendo and Kellogg’s® have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectible Super Mario Odyssey™ box art, each Super Mario Cereal box functions as an amiibo™ accessory, making breakfast a more playful experience.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch™ system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.

“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”