Domain Names Forum

My company is budgeting for 2012, and we're concerned about this gTLD branding-domains. Should we plan to spend the $ to get it? It's supposed to be $185K to purchase. Seems like a total rip-off...but if everyone else does it, we'd need to do the same.

May I ask how other webmasters are dealing with this in their 2012 budgets? Including it? Excluding it until more information is available as to whether this will really be the direction of things to come?

Ah...it is x x x...no is the simple answer for me, my name is still available at the regular price yet I'm still not bothering, it doesn't concern me. Someone bought my name.co and tried to sell it to me, haha, that didn't work either:-)

Husky Pup: Thank you for your reply. Sorry not to be clear. I was referring to global Top Level Domains (gTLDs) being instituted by ICANNs -- the the 'dot-anything' domains. The application process has started.

Ah...ok...I'd already forgotten about this since it's so darned expensive and, to be honest, I cannot see what we would derive from it since we're already pedal to the metal with production and have been for years.

Certainly I can understand the "Canon" and probably several other well-known brand registrations but for most companies Webwork's on the money.

It will be interesting to see what companies like Coca-Cola, Mercedes, Sony etc do and for what they actually use it, assuming they even bother. I've always gone with the K.I.S.S. principle and this could create a lot of headaches if a corporation suddenly decides that all dealers/resellers/repairers/distributors/whatever all have to be under the same umbrella...the more I think about this the more I shudder and realise there's a new job department for life with this idea!