Posts Tagged "printed on demand"

The transformation of corporate printing Even though the corporate printing landscape has changed greatly over the years, buying print is still an important business function. What does the job entail? Dealing directly with your chosen print supplier to solve problems…

Digital print has changed. Once the stepchild of offset printing, turned to only for quickie short-run jobs, today it offers a slew of capabilities that meet and at times exceed those of some offset printing presses. For example, a digital web…

G7 as it relates to printing companies and buyers A few years ago, I wrote a Newsletter called “Why G7 matters when shopping for commercial printing services” on the important subject of G7, which helps printing companies deliver a repeatable…

Direct mail marketing has been around for 150 years. Direct mail marketing has has been around a long time, but it has evolved. You do things differently today compared to how you did them when you were younger. It is…

Digital print design needs are different Both offset and digital printing give you a quality finished product. So why should you choose one over the other? You don’t, if it is a print job where thousands of impressions are needed. Then,…

If you are under the impression that printed catalogs are dead and gone, you are incorrect. Printed catalogs are still alive and kicking. I know it is somewhat hard to believe, especially with the new hi tech and digital ways…

Among the many commercial print solutions raising the bar today are high-speed inkjet printers. Before you automatically think of the inkjet printer on your desktop or in the office where documents that were printed from a desktop computer wind up,…

Personalizing print enjoys higher responses Wikipedia sums up the notion of personalized print best: personalized print is possible with variable-data printing (VDP). VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images…

Do mailing marketing programs get your vote in this presidential campaign? How effective are a company’s mailing marketing efforts during an election year? Especially in one like this year’s, where we’ll either elect our first-ever female or our first-ever billionaire…

Marketing direct mail – don’t count it out Digital is all well and good, but it doesn’t necessarily replace the touch and feel of real-life marketing direct mail. Think of it this way: would you rather eat a thick juicy…