mardi 14 mars 2017

Ayodele Elegba : My dream for animated films in Nigeria

CEO of Spoof Animation, he talk
about his studio that produced comics and the difficulties they have to face.

Ayodele Elegba

How did you personally come to animated cinema?

I loved the old classics
from Disney animations. I mean, Cinderella, Snow white etc. I also loved
animation on TV and I grew very fund of them. I really loved to see things move
and I had dreamt of doing so myself. Like I usually say, animation makes you
into a demi god and you can create and make things come alive, just like God
did in the beginning of creation. So I began to study and read on my own and
get tutorials online to help me get better.

Spoof Animation was a dream
that I had always had but decided to wait till now to begin because I needed to
gather enough experience and training about the industry. So in November 2015,
we got an office and started some skeletal work and started recruiting team
members. It was not until January 15, 2016 that Spoof Media LTD was
incorporated as a full legal business entity ready to provide services in the
area of animation, comics and book illustrations.

What is you model in animation?

My role models will
definitely be Walt Disney, his story inspires me a lot and makes me believe
that such a life and experience can be recreated here in Africa.

In Spoof animation studio, you train young people free
of charge. What purpose?

Yes, animation is a game of
numbers and we have realised that in Spoof. To make a full feature length
animation film we will need at least 200 animators and crew members. We
realised we don’t have that number of people yet and animation is very
expensive to learn abroad. So we decided that if we actually want to see a full
feature length film done by Nigerians we will need to train. We are giving this
training out free because we are in a hurry to meet this 200 mark as we hope to
commence full production on our own feature length film in 2018.

So there are not many animators in Nigeria?

They are a number of
animators in Nigeria doing their stuff in their bedrooms or where ever. However
there are only few animation studios. Collaboration has always been a problem
in animation in this parts and that is why when I founded Spoof I decided to
bring some animators together to achieve something together as a team.

Do you use 3D in your work?

We love 2D animation and we
currently shy away from using 3D animation for now. Everything we do now is
fully hand drawn. But maybe in the future we may look at ways of integrating 3D
into our work

For now, Spoof has only produced short films. You are
working on a series, “Area daddy”. When will it be ready?

We have just been selected
to pitch the Area daddy Animation series at DISCOP this year in South Africa.
We are hoping to get some content distributors to take it up from us and spread
it widely across Africa and the world. However we currently share the cartoon
strips of the series on our social media platforms so our fans can get to know
about the characters and get ready to see them on the screen.

What are the characteristics of Nigerian animated
films, how are they different from those existing on the market?

I think majorly in the
dialogue and the way the stories are told. The Nigerian animation is Nigerian
and uses language, dressing and environment that passes across the Nigerian
Culture and values.

Usually, people don’t see animation like something
serious. What can you tell them to make them change their minds?

It’s all about the story. If
a serious story is told through animation, it would be taken seriously.
Animators need to understand that animation is beyond making drawn characters
move. They have to move to tell a compelling story. This is what dictates the
perception of the viewer.

A part from illustrators, animated
films industry needs equipment, solid financial investment; do you have them in
Nigeria?

We have all
of the above with the exception of the solid financial investment and
equipment. Once we have
these two, I believe we are set to show the world what we’ve got as far as
skills go. Those who have seen the potentials in
this growing industry don’t have adequate investment strength while those with
investment strengths either don’t have the awareness of what an investment
opportunity it is or are just not convinced enough. With financial investment,
the equipment problem can be dealt with.

Is there a market?

There is a real market of
course. What is lacking are contents to ignite further enthusiasm and
followership. I believe as much market there is for Nollywood is open to
animation contents.

Federal Government is planning to
invest in infrastructure to support the animation industry. Is it good news for
you?

There can’t
be a better news than that for the industry. Government input by way of
infrastructure and grants has been missing for too long in the animation
industry. We need it to grow and we need it like yesterday.

Can animated films find a place in Nollywoodfilm industry?

The place of animation films
in Nollywood as far as I know has been begging to be filled for the past
decade. Nollywood is ripe enough to accommodate animation films. This one
direction Nollywood producers must begin to look into with serious business
intents.

Spoof took part in The Lagos Comic Con. How this kind
of event could help the development of animations industry?

Lagos Comic Con is designed
to drive development in the animation, comics and gaming industry. It has been
successfully doing that, especially this year’s event. The aim is to gather all
the players in the industry under one roof where they exhibit their works, meet
and network with fellow professionals, get noticed by the potential clients,
partners and possibly investors. This year, Spoof Animation premiered its short
action flick, Strikeguard, a 2D Animated film based on a comic book. The
reviews and applause were overwhelming. After that show at the comic con,
content creators with good stories to animate have been contacting us to help
them animate their stories. This is one of the ways participants of the Lagos
Comic Con benefit from it. So, the event has a massive developmental role to
play in growing the industry.

What are your dreams for animated films in Nigeria and
Africa in general?

My dream for animated films
in Nigeria and Africa is that we reach the level of the Americans in global
reach. That is, we have amazing characters and stories that are widely followed
and popular like the Batman and Superman of America. I dream of when from over
here we embark on an animated film project from start to finish and this films
grosses hundreds of millions in dollars worldwide. To be honest with you, I do
not think of this as a far-fetched reality. Africa is the new frontier in
stories and entertainment. With the level of zeal and skill I have seen over
the past few years, it is only a matter of a couple of years and we will be
there as long as all the vital ingredients are complete in the broth.