In a recent conversation I was having with the Bloom Group they believe “the practice of publishing whitepapers must come to a close because of the utter proliferation of whitepapers, and the poor content contained within so many of them.” Kill the whitepaper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders? MORE

Our latest whitepaper is out! This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! The first paper defined the concept of social CRM and the key technologies and basic work involved in building a social CRM practice inside your association. Download now! Feature MORE

Check the paper out here. by Mark Becker, Founding Partner, Cathexis Partners. ————-. As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated. Plus, nonprofit staffers, such as Jeff Gordy, former IT director at the Kidney Cancer Association, went on to co-found NeonCRM. Engagement capabilities. MORE

2012 Social Marketing & New Media Predictions [WhitePaper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report. MORE

Content can be produced in a wide variety of formats: • Whitepapers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a whitepaper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts. Presentations. Blog posts. MORE

Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory WhitePaperThe reason for this disparity? “ The mystery shouldn’t be a mystery ,” the author concludes. Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement.”. They do. MORE

Tweet Today, a whitepaper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the whitepaper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries. MORE

Education & Analysis Social Media WhitePapers, Guides, & eBooksIf you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. Social doesn’t work that way. Conversations to Conversions: How to Measure Anything on Social Using Simply Measured Download. MORE

” eBooks and whitepapers are complementary. “Traditionally, whitepapers have been more academic in tone and style. Although an eBook may strive to educate on the same topic, it would do so in a more entertaining tone, accompanied by images to help illustrate its points…Go for the eBook instead of the whitepaper when talking to nontechnical audiences.” MORE

A few days ago, the content production platform Skyword released a whitepaper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. The seven-step approach to delivering success. MORE

Featured SocialFish News Useful Data WhitePaper Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations. Gamification— an unlikely word that’s made its way to the forefront of the modern healthcare dialogue. MORE

Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling whitepapers word of mouthWhile planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies make use of customer cases and client references. MORE

Similar Posts: Global Social Media Adoption In 2011 [WhitePaper]. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group whitepaperBut who is this social customer? Social media personas. Which type of social media persona are you? MORE

” According to the Engagement and Interaction WhitePaper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day. Customer Engagement Social Media engagement and interaction whitepaper research social media days social media times studies study yesmailEver wonder how much content you should be producing? to 7 p.m. MORE

Read this whitepaper to discover how to engage nonprofit supporters in a committed, lasting online relationship. The whitepaper includes a checklist of best practices for developing online supporter relationships. Download the whitepaper to learn: The benefits of moving offline supporters online. FREE RESOURCE for ya! Brought to you by Salsa Labs. MORE

These predictions have been compiled and released in form of a whitepaper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. For this reason, Awareness Inc. MORE

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a whitepaper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Why or why not? MORE

Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. ————– I am very pleased to announce the publication of the whitepaper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” WhitePaperNo Feeds Found. MORE

Featured SocialFish News WhitePaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? SocialFish can help. photo credit ). MORE

Featured Headline Social Media 2013 trends Marketing and Advertising Whitepaper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Presents (Photo credit: Wysz). MORE

improve your employees morale increase employees motivation Marketing Innovators whitepaper USC Dornsife use gamification to motivate your staff washington state university what's the ROI of high employee morale your employees must have high moraleThe post The Long Win: How to Improve Employee Morale appeared first on Spin Sucks. MORE

Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data WhitePaper You know, it, it’s that time again! From the Community Roundtable comes the awesomest comprehensive report on communities. Appetite whetted? Read the report here. The State of Community Management 2014 from The Community Roundtable. ————-. photo credit). MORE

We’ve just published our latest whitepaper, Social CRM for Associations: What association executives should know about applying social media to membership management. The whitepaper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood WhitePaperWho owns Social CRM? Making member management social takes teamwork. For example, are you doing any of this work? Social profile mapping. MORE

Our brand-spanking new free SocialFish whitepaper on Social CRM for Associations is here! Featured SocialFish News WhitePaper Think TankTwo important SocialFish announcements for ya: 1. Click here to find out more. But don’t join yet – contact Maddie to get special free beta-tester access , only available until June 1. Thanks for your attention! MORE

If you’re like most B2B companies, you have whitepapers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your whitepaper (and other writings) will get limited traffic. It really doesn’t matter how important your whitepaper is. MORE

Create a QR code at your booth that visitors can use to download a whitepaper. Write a whitepaper about the event with the highlights and industry trends you observed and make it available to attendees. Take the content from the whitepaper and turn it into a PowerPoint presentation that you can upload to Slideshare. Have tradeshows become obsolete? MORE

Whitepapers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B whitepapers that have useful information for B2B social media marketers. Only one of the whitepapers requires registration and all were published within the past year. 1. Social Media WhitePaper – Learn and Earn. MORE

Download this ICF whitepaper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This whitepaper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK. Total U.S. MORE

Case Study WhitePaperGuest post by Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards (NCARB) and Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting LLC. ——– Have you ever had this experience? Maybe it was even specifically requested by members. What went wrong? The Pivot. MORE

He cleared his throat and proudly announced that he had completed 10 whitepapers, 2 blog posts per day, lots of presentations for slideshare.gosh the list went on.and on.and on. content marketing ceo whitepapers blog posts presentation + slideshare content marketing + goals So a little story about our favourite little worker.Bob. Fabulous Bob! His aim had been content. MORE

Because of that, we thought we’d round up five of the best B2B social media whitepapers from industry thought leaders. Have you seen other B2B social media whitepapers? This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. MORE

Searching the web, I came across this interesting whitepaper, namely what you can do as a brand to get more views on your page. The whitepaper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. – increase your brand visibility. – drive engagement on your social media sites. MORE

Education & Analysis Social Media WhitePapers, Guides, & eBooksBelieve it or not, CMO’s are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. How You Can Help. How You Can Help. MORE

This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe whitepapers perfecting the product pageTo help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group. MORE

whitepaper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a whitepaper makes it one of the most powerful marketing tools. How Bloggers Can Use WhitePapers. Create WhitePapers From Scratch. MORE

This guest post is by Mitt Ray of The WhitePaper Blog. With the rise in inbound marketing, more and more blogs are using whitepapers to promote themselves effectively. Blogs can use whitepapers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective whitepapers and then use them to promote your blog, then you have to read this post! What is a whitepaper? How can blogs use whitepapers? MORE

Tweet Recently, Awareness released a new whitepaper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This whitepaper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. MORE

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Check the paper out here. by Mark Becker, Founding Partner, Cathexis Partners. ————-. As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated. Plus, nonprofit staffers, such as Jeff Gordy, former IT director at the Kidney Cancer Association, went on to co-found NeonCRM. Engagement capabilities.

Tweet Recently, Awareness released a new whitepaper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This whitepaper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.

These predictions have been compiled and released in form of a whitepaper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. For this reason, Awareness Inc.

Our latest whitepaper is out! This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! The first paper defined the concept of social CRM and the key technologies and basic work involved in building a social CRM practice inside your association. Download now! Feature

2012 Social Marketing & New Media Predictions [WhitePaper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

We’ve just published our latest whitepaper, Social CRM for Associations: What association executives should know about applying social media to membership management. The whitepaper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood WhitePaperWho owns Social CRM? Making member management social takes teamwork. For example, are you doing any of this work? Social profile mapping.

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a whitepaper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Why or why not?

Whitepapers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B whitepapers that have useful information for B2B social media marketers. Only one of the whitepapers requires registration and all were published within the past year. 1. Social Media WhitePaper – Learn and Earn.

Because of that, we thought we’d round up five of the best B2B social media whitepapers from industry thought leaders. Have you seen other B2B social media whitepapers? This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before.

whitepaper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a whitepaper makes it one of the most powerful marketing tools. How Bloggers Can Use WhitePapers. Create WhitePapers From Scratch.

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing whitepapers must come to a close because of the utter proliferation of whitepapers, and the poor content contained within so many of them.” Kill the whitepaper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders?

If you’re like most B2B companies, you have whitepapers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your whitepaper (and other writings) will get limited traffic. It really doesn’t matter how important your whitepaper is.

Featured Headline Social Media 2013 trends Marketing and Advertising Whitepaper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Presents (Photo credit: Wysz).

Tweet Today, a whitepaper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the whitepaper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.

We’ve just published our latest whitepaper, Social CRM for Associations: What association executives should know about applying social media to membership management. The whitepaper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood WhitePaperWho owns Social CRM? Making member management social takes teamwork. For example, are you doing any of this work? Social profile mapping.

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a whitepaper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Why or why not?

Whitepapers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B whitepapers that have useful information for B2B social media marketers. Only one of the whitepapers requires registration and all were published within the past year. 1. Social Media WhitePaper – Learn and Earn.

Download this ICF whitepaper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This whitepaper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK. Total U.S.

This guest post is by Mitt Ray of The WhitePaper Blog. With the rise in inbound marketing, more and more blogs are using whitepapers to promote themselves effectively. Blogs can use whitepapers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective whitepapers and then use them to promote your blog, then you have to read this post! What is a whitepaper? How can blogs use whitepapers?

improve your employees morale increase employees motivation Marketing Innovators whitepaper USC Dornsife use gamification to motivate your staff washington state university what's the ROI of high employee morale your employees must have high moraleThe post The Long Win: How to Improve Employee Morale appeared first on Spin Sucks.

Similar Posts: Global Social Media Adoption In 2011 [WhitePaper]. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group whitepaperBut who is this social customer? Social media personas. Which type of social media persona are you?

Case Study WhitePaperGuest post by Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards (NCARB) and Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting LLC. ——– Have you ever had this experience? Maybe it was even specifically requested by members. What went wrong? The Pivot.

A few days ago, the content production platform Skyword released a whitepaper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. The seven-step approach to delivering success.

Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data WhitePaper You know, it, it’s that time again! From the Community Roundtable comes the awesomest comprehensive report on communities. Appetite whetted? Read the report here. The State of Community Management 2014 from The Community Roundtable. ————-. photo credit).

” According to the Engagement and Interaction WhitePaper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day. Customer Engagement Social Media engagement and interaction whitepaper research social media days social media times studies study yesmailEver wonder how much content you should be producing? to 7 p.m.

Create a QR code at your booth that visitors can use to download a whitepaper. Write a whitepaper about the event with the highlights and industry trends you observed and make it available to attendees. Take the content from the whitepaper and turn it into a PowerPoint presentation that you can upload to Slideshare. Have tradeshows become obsolete?

Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory WhitePaperThe reason for this disparity? “ The mystery shouldn’t be a mystery ,” the author concludes. Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement.”. They do.

Content can be produced in a wide variety of formats: • Whitepapers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a whitepaper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts. Presentations. Blog posts.

Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. ————– I am very pleased to announce the publication of the whitepaper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” WhitePaperNo Feeds Found.

Education & Analysis Social Media WhitePapers, Guides, & eBooksBelieve it or not, CMO’s are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. How You Can Help. How You Can Help.

Searching the web, I came across this interesting whitepaper, namely what you can do as a brand to get more views on your page. The whitepaper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. – increase your brand visibility. – drive engagement on your social media sites.

Featured SocialFish News WhitePaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? SocialFish can help. photo credit ).

Education & Analysis Social Media WhitePapers, Guides, & eBooksIf you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. Social doesn’t work that way. Conversations to Conversions: How to Measure Anything on Social Using Simply Measured Download.

This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe whitepapers perfecting the product pageTo help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group.

Our brand-spanking new free SocialFish whitepaper on Social CRM for Associations is here! Featured SocialFish News WhitePaper Think TankTwo important SocialFish announcements for ya: 1. Click here to find out more. But don’t join yet – contact Maddie to get special free beta-tester access , only available until June 1. Thanks for your attention!

He cleared his throat and proudly announced that he had completed 10 whitepapers, 2 blog posts per day, lots of presentations for slideshare.gosh the list went on.and on.and on. content marketing ceo whitepapers blog posts presentation + slideshare content marketing + goals So a little story about our favourite little worker.Bob. Fabulous Bob! His aim had been content.

Featured SocialFish News Useful Data WhitePaper Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations. Gamification— an unlikely word that’s made its way to the forefront of the modern healthcare dialogue.

Read this whitepaper to discover how to engage nonprofit supporters in a committed, lasting online relationship. The whitepaper includes a checklist of best practices for developing online supporter relationships. Download the whitepaper to learn: The benefits of moving offline supporters online. FREE RESOURCE for ya! Brought to you by Salsa Labs.

Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling whitepapers word of mouthWhile planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies make use of customer cases and client references.

” eBooks and whitepapers are complementary. “Traditionally, whitepapers have been more academic in tone and style. Although an eBook may strive to educate on the same topic, it would do so in a more entertaining tone, accompanied by images to help illustrate its points…Go for the eBook instead of the whitepaper when talking to nontechnical audiences.”