Omnicom Health Group said it has acquired Snow Companies, a full-service patient engagement agency that focuses on direct-to-patient (DTP) communications, marketing, education, and patient research initiatives for major pharmaceutical and biotech companies around the world.

The company was established in 2001 in Williamsburg, Virginia, Snow Companies works in over 80 disease states and therapeutic areas. Through its trademarked Patient Ambassador® model, Snow has helped tens of thousands of patients tell their personal health stories and has inspired millions of people living with diseases and health conditions to become empowered patients.

The agency was founded by Brenda Snow, whose personal experiences became the impetus for starting a communications company with the primary goal of giving a voice to patients. Snow, who is CEO, together with co-owner and COO, Corbin Wood, will continue to lead the agency as part of Omnicom Health Group.

“More and more of our clients realize the importance of a patient-first philosophy. But patient centricity isn’t a belief, it’s a practice,” said Ed Wise, CEO, Omnicom Health Group. “Snow Companies has created the best practice in patient leadership and storytelling and we are thrilled to bring their expertise and talent to our clients.”

“We are honored to align with a strategic partner who cares as much about patients as we do,” said Brenda Snow. “We have worked with many of the companies at Omnicom Health Group for years, and are looking forward to working more closely with them to bring even more value to our clients.”

“This combination was driven by a strong strategic and cultural fit that will allow Snow Companies and Omnicom Health Group to grow and fortify our commitment to patients,” added Corbin Wood.