I was surprised not to see any Godzilla product in the Jakks Toy Fair showroom last month, however the new trailer had not hit yet. Now, the trailer is out and some of the new Godzilla movie product from both Bandai and Jakks is starting to hit stores. There was a ridiculous amount of secrecy surrounding the redesign of Godzilla the last time he hit the silver screen in the U.S. I’m thankful that has not been repeated in this incarnation.

Over the weekend at one of my local Toys R Us stores I came across the new jumbo Godzilla from Jakks Pacific. According to the box, when assembled this 24″ tall figure is over 40″ long!

The figure has an articulated jaw –

It looks like the figure was supposed to include a sound mechanism at some point judging by the strange slats on the big guy’s groin.

I also like the added touch of the cardbard insert used to hold the figure’s legs in place is decorated to look like water as if he is emerging from the ocean.

Here’s a shot of the new jumbo figure next to one of Jakks’ 31″ Dark Knight figures for scale:

At my local TRU the figure was $44.99. As most of you know the prices at TRUs can vary wildly.

Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.
In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.
He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.
In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.
Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com,
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.
But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.