Category: Google

Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from… Read more »

Wikipedia celebrated its 19th birthday this January. Not far behind it is YouTube, which will turn 14 years old in February. And for the longest time, Wikipedia was in the number one spot for organic visibility in Google’s search engine results pages (SERP). But like anything older, it should not rest on its laurels. Something… Read more »

Earlier this week, Google shared news of a new broad core algorithm update. In this instance, site owners and SEO experts enjoyed advanced notification, but in the past, announcements have only been made after an update is made. If you are trying to promote your practice online, these algorithm updates should be a concern. While… Read more »

Google recently shared news of a bug that interfered with the search engine’s ability to index new content. This is not the first time that the problem has come up – back in May, they reported having the same issue. While it may be a little alarming to hear that even Google runs into technical… Read more »

At this point, everyone knows they need a website. Websites help new clients find you. Without a website, it’s difficult to give people a concise place to find information about your business. Plus, when you own and operate a website, you can track things like search traffic and clicks to see how many people are… Read more »

Using Google and other search engines is simple enough, right? All you have to do is enter text based on the information you want, and you can find a list of links that can help you. When it comes to your online marketing needs, you need to be aware that search engines now provide far… Read more »

Almost every business owner needs a website to effectively market his or her product. Your website is like a digital business card; it’s your introduction to new clients. That’s why search engine optimization (SEO) has become such an important practice. You want your website to rank highly in Google searches so that people in need… Read more »

Social tools and online review platforms give you an easy-to-use channel for communicating with customers and clients. You can receive direct feedback and use that feedback to inform your business practices. This tool makes it easier to communicate, but it also creates an obligation for you as the business owner. You need to respond to… Read more »

Setting up your Google My Business listing can be important for your online marketing efforts, but you should take care to make sure your information is current, and accurate. Your local SEO efforts depend on Google and other search engines being confident in your location, meaning you want to avoid any incorrect information. Your Google… Read more »

Google recently dropped a piece of news that’s huge for business owners. The “business description” portion of Google My Business profiles is now back. That means that you can update and manage the description of your business that appears when people find your business online. This gives you the opportunity to describe yourself and add… Read more »

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Ensuring the Security of Your Dental Website

A dental website is often the first impression potential patients gain from your practice and the services you provide. This means making a great first impression doesn’t just require an…