Unique space designed to support retail industry innovation and
empower entrepreneurs and brands to explore the future of retail

SAN FRANCISCO — (BUSINESS WIRE) — May 28, 2015 —
Today, Westfield Corporation and Forest City Enterprises officially
unveiled Bespoke, the first coworking, event and tech demo space
designed to foster a retail-tech community and to support retail
innovation at Westfield San Francisco Centre. Strategically located at
the intersection of San Francisco’s tech and retail marketplaces,
Bespoke provides a unique opportunity for entrepreneurs, brands and
retailers to research, create, collaborate, refine, showcase and debut
work all within the Centre – home to more than 20 million annual
visitors and a built-in network of more than 200 established retailers
and restaurants.

“The partnership is proud to launch Bespoke and showcase our commitment
to supporting the future of retail innovation. A core pillar of
Westfield’s strategy is to better connect the retailer and shopper
through the use of digital technology and Bespoke fits perfectly into
this strategy. We are creating a physical ecosystem for companies to
create, learn and test all within the shopping center environment. We
believe this initiative is a world-first for a shopping center company,”
said Westfield Corporation Co-CEO Steven Lowy. “Westfield San Francisco
Centre’s location next to Silicon Valley and in the heart of the
downtown shopping district perfectly positions Bespoke to serve as a hub
and catalyst for innovation in the retail-tech space,” Lowy said.

“Bespoke is an investment in the people of this dynamic city. It shows
how our companies are focused on creating new opportunities for commerce
and community by building next-generation retail ecosystems and by
improving our urban environments. For 30 years we’ve been working in San
Francisco and other parts of the Bay Area to build innovative and
authentic urban spaces with sustained value to the community. This
investment applies that creative spirit to the technology and retail
industries like never before,” said Forest City President and CEO David
LaRue.

Bespoke is composed of three unique spaces across 37,000 square feet,
which combine to create a fully integrated ecosystem.

Bespoke Coworking – a curated community of retail-tech
entrepreneurs and brands, Bespoke Coworking offers private offices,
shared and dedicated desks, and unique storefront-conference rooms
that seamlessly convert from a meeting space into a retail pop-up
shop. The one-of-a-kind vibrant community, focused on creating “the
next big thing” in tech and retail, gets exclusive access to shoppers
and retailers alike in the most iconic shopping marketplace in San
Francisco.

Bespoke Demo – interactive space where entrepreneurs and brands
can showcase and customers can discover, touch, test and play with
products in a real-world environment. Today, there is nowhere in San
Francisco for the community to get their hands on the latest
technology and innovations. Bespoke is changing that. Fully
customizable digital walls and a high-tech, high-touch environment
opens doors for unique product demonstrations, beta testing and market
research in one of the most heavily trafficked destinations in the
city, attracting the most tech-savvy customers in the country. A
rentable 3,000 sq. ft. pop-up shop presents a ripe opportunity for
established retailers to reimagine their in-store experiences and
infrastructure; it also serves as a unique testing ground for
companies new to physical retail that want the chance to pilot new,
exciting retail products and monitor their sales performance.

For more information or to inquire about space rentals within Bespoke
please visit BespokeSF.co.

Bespoke Grand Opening Event

To celebrate the official launch of Bespoke, Westfield Corporation and
Forest City will host a grand opening event on May 28, 2015, at 6 p.m.
PT. In addition to tours of the space, musical entertainment and remarks
from brand executives in a program emceed by Founder and Global
Publisher of VICE’s Motherboard, Thobey Campion, attendees will have a
chance to experience live activations and hear announcements from a
range of Bespoke’s first brand partners, including:

Bow
& Drape: a fashion brand that allows women to
customize quality clothing basics and accessories online will be
showcasing their on-demand personalization experience at Bespoke
Coworking in the mall-facing pop-up space. Customers can visit Bow &
Drape’s pop-up shop and customize the brand’s most popular products
with fun lettering and embellishments and then pick up their finished
creations within an hour.

Fashion
Incubator San Francisco (FiSF) : a non-profit
corporation that’s mission is to accelerate emerging apparel and
accessory design businesses while supporting fashion industry economic
growth. FiSF will be showcasing the collections of five San Francisco
designers in the Bespoke Demo pop-up shop occupying 1,416 sq. ft. of
retail space directly Under the Dome May 28 to June 30, 2015. Bespoke
offers local talent the opportunity to co-work, develop, scale and
showcase new ideas in fashion and design in a state–of-the-art
environment.

Indiegogo :
the world’s largest crowdfunding platform will host a series of
programs and events at Bespoke Coworking throughout 2015, including
office hours with Indiegogo team members to learn more about
crowdfunding and trends in tech. In addition, they will be displaying
trending products across their platform at grand opening in Bespoke
Coworking.

Product
Hunt : surfaces the best new products every day and will
be launching its first physical presence at Bespoke in partnership
with Westfield Labs. A place for their product-loving enthusiasts to
come test, learn and discover the latest products and tech creations.
This Coworking pop-up is a great example of taking the best of the
digital world and bringing them to life in a real-world physical space
so people can touch and test each product.

Rovio
Entertainment Ltd : the global entertainment media
company with games at heart, and creator of the world renowned Angry
Birds brand, will be demonstrating its exclusive and limited time
Angry Birds VR (virtual reality) experience at Bespoke Demo, presented
by Samsung. The activation, including touchscreen Angry Birds
gameplay, will be live for public participation, with select weekend
hours for VR, the entire month of June.

Shoes
of Prey : a global, multi-channel retail brand that enables
shoppers to design their own shoes online as well as in-store at
select Nordstrom department stores, will showcase their shoe
customization experience in a Bespoke Coworking pop-up featuring
their interactive 3D shoe designer on iPads, various shoe design
samples, raw leathers and materials and as well as a display of their
on-demand manufacturing process.