Google is seeking deal with major media companies on providing channels via internet

The company Google Click for Enhanced Coverage Linking Searches has begun talks with major media companies about licensing channels to provide over the Internet cable service, which challenge cable and satellite providers. Being one of several U.S. technology giants, the company sees it as Americans might someday get cable television the same way they get Gmail through any ordinary Internet connection. The meetings with major media companies that own channels are a sign of the newfound race to sell cable-like services via the internet which would create an alternative to the current television packages that hundred million American households buy from companies like Comcast and Time Warner cable. Other big companies like Sony and Microsoft also have shown interest because the channels would ride on top of existing broadband connections. Likewise, the Apple’s Click for Enhanced Coverage Linking Searches thinking is that any new-generation television service could include a user-friendly interface layered on top of Time Warner Cable or Cablelevision’s channel line-up. In Google Click for Enhanced Coverage Linking Searches will be an easy-to-use- subscription service that would stream a bundle of live channels as well as those on-demands, replacing the cable bundles that most households purchase. It’s advertising company has tried several negotiations in 2011 with channel owners but has gain no developments since broadband has continued to become more popular and more widely available. Another company Intel has also tried to create a similar service but run into roadblocks set up by Time Warner Cable and other existing television distributors. Another smaller cable company, Cox Communications also started selling a bundle of nearly 100 channels to customers who have broadband Internet but not cable TV.