Apple Inc. (AAPL) iTunes Festival Coming To SXSW 2014

Apple Inc. (NASDAQ:AAPL) will bring iTunes Festival to this year’s mega music/film/interactive event South by Southwest (SXSW) in Austin, Texas. The Apple music event will run from March 11th to 15th and feature performances from ZEDD, Pitbull, Coldplay, Keith Urban, and Imagine Dragons. Other artists and groups featured at this year’s festival have yet to be listed.

Details on this year’s Apple iTunes music festival

This year’s show is set to take place at Moody Theater’s ACL Live. Up until now, iTunes Festival was held across the pond in London, where over 400 artists/bands have performed for over 430,000 fans. As with previous festivals, Apple Inc. (NASDAQ:AAPL) will offer live streaming through iOS, Mac, and Apple TV. What’s more is the iTunes Festival application allows users to view performances in high-definition. The key difference with this festival is that it will last five days as opposed to the month-long event it usually is.

Eddy Cue (Apple’s senior vice president of Internet Software and Services) is excited about the upcoming show. He added, “The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers. We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”

A look at last year’s show

Last year’s iTunes Festival featured performances by Lady Gaga, Paramore, Avicci, Justin Timberlake, Katy Perry, and Elton John. Performances from previous shows can be purchased and downloaded from iTunes. Ticket information for this year’s event has yet to be announced.

iTunes Festival is more than just a celebration of music, it’s another way for Apple to promote their digital music service. iTunes is currently the leading music download store and Apple Inc. (NASDAQ:AAPL) hopes to keep it that way. The music festival is also a great way to highlight key artists and help promote them along the way. Now that the Cupertino-based tech giant is bringing their big music festival to America, it’s evident Apple is ready to offer more.