Watch Whitney Port Dance Like a Crazy Person

This week, a Los Angeles-based company called Hud:sun Media launched a YouTube channel called Strobelikes. According to WWD, designers can have them produce and shoot branded minute-long videos with a "beautiful model, great fashion and music" and an "editorial feel." In turn, designers can gather feedback on the clothes via comments and "likes." So far, participants include David Yurman, Rachel Roy and Whitney Port, who models a look from her own Whitney Eve collection. It's a cool idea in theory, but when executed, is just strange and awkward. Not sure if it's the "strobe" effect, the cheesy music or the fact that the models are dancing like idiots, in the middle of the day, outside, alone, but it just looks crazy.