These 3 simple things will reveal if a Rolex is real or fake, according to a watch expert

Joe McKenzie, a watch expert, told us what look out for when buying a Rolex.

He gave us three simple ways you can check whether your Rolex is genuine.

Business Insider spoke with Joe McKenzie, CEO and cofounder of luxury retailer Xupes, about how to reveal if a Rolex watch is fake or not.

We bought a fake online for £50 and asked McKenzie to compare our Rolex to an authentic piece.

McKenzie said that looking for serial numbers on the case, checking for the brand logos on the buckle of the watch, and looking if the watch hand is "sweeping" and not "ticking" are the most obvious giveaways if the watch is fake.

Note: Not all Rolexes have a sweeping movement. Joe was talking about the watch in question when mentioning the movement, and not all Rolexes in general — as some of the older movements do have a quartz (ticking) movement.