SET IT OFF.

The Hundreds Retail is not only the face of the brand from an image and reputation standpoint, but the pulse and heartbeat of the company. We like to think of them as our soldiers out in the field, except they’re not fighting, they’re building relationships between The Hundreds and our supporters. So in that way, they are our immediate family and conduit to the outside world.

Over the next few years, we are injecting a lot more energy into THLA, THSF, THNY, and THSM – reinforcing the urgency of our in-store product offerings, and reminding the world of The Hundreds’ flagships’ specialty nature. As our brand continues to grow and flourish in our wholesale outlets, it is twice as important to establish exclusivity for our own, because this is the heart of what we do. And these guys are the heart of who we are.