Alphatec to distribute Music Group in India

INDIA: Kolkata-based Alphatec Audio Video has been named as the exclusive distributor for Music Group in India. The Mumbai-based company will be responsible for Music Group’s Midas, Klarkteknik, Turbosound, Bugera and Behringer brands. Following the partnership, Alphatec has already begun appointing authorised channel partners with the goal of reaching 300 by the end of the year and plans to conduct sound experience workshops at several locations around the country.

‘The demand for world class pro audio and video products and solutions in India is growing at a rapid pace,’ stated Alphatec managing director Devasis Barkataki. ‘Facility owners, A/V professionals, sound engineers and consultants are now more discerning than ever; they are demanding nothing but the highest quality products, service and assurance. We believe the time is right for introduction of the top brands of Music Group to the Indian clientele and we are happy about the association with Music Group.’

‘The Alphatec team comes with great experience in both installations and distribution, which would help us deliver quality experience to the end customers in India,’ added Graham Rowlands, Music Group’s VP of sales for the professional division. ‘The Indian pro A/V market is playing a very important role for all leading pro audio brands and Music Group is not an exception. The Music Group will give its full support to Alphatec's work in promoting our brands and we believe this will be a strong cooperation, further pushing our development in the Indian audio market.’

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