Green Works campaign: Green is for everyoneA print and digital ad campaign for Clorox brand Green Works tells consumers, "You don't have to be ridiculous to be green," after a survey found that some women feel more pressure to be green than to be thin. The company says it helps everyone be green with affordable products sold at mainstream retailers. Environmental Leader
(1/28)

CEO: Starbucks may expand mobile payments to CPG spaceStarbucks takes 20% of all card payments via mobile, and the brand is exploring ways to use mobile to help sell consumer packaged goods, CEO Howard Schultz revealed in a conference call with analysts. "We strongly believe that this will provide an incentive for our customers to not only buy Starbucks coffee, but integrate them even further in the Starbucks ecosystem with the card loyalty and mobile," he said. MobileCommerceDaily.com
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Relaunch and expansion planned for Eight O'ClockThe Eight O'Clock coffee brand will be relaunched in the U.S. and Canada, and new products will be added, said Hameed Huq, managing director of parent company Tata Coffee. "We are finalizing a major plan to revamp the brand," he said. "We are coming up with the relaunch and will reposition the product completely by May or June this year for the U.S. and Canada markets." Business Standard (India)
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Trends

Study: Food tastes better when perceived as healthyA study of female consumers given identical cookies found they preferred the taste of ones marketed with healthful images and messaging. The study found that "restrained" eaters who watch their intake consumed more of the cookies presented as healthful, perhaps on the mistaken belief they were lower in calories. The findings were published in Food Quality and Preference. FoodNavigator
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NuVal updates food-scoring systemNuVal is updating its nutrition-rating system, which ranks food and drinks on a scale of 1 to 100 by including attributes such as low sodium and high in fiber. "The new systems are based on our comprehensive nutritional database, an exhaustive and up-to-date list of more than 100,000 foods that grows each week and comes with our commitment to maintain and grow that database," General Manager Mike Nugent said. Supermarket News (free registration)/Refresh blog
(1/28)

Newborn Clydesdale stars in Budweiser adBudweiser is asking fans to name a newborn Clydesdale that stars in the Anheuser-Busch brand's Super Bowl ad. In Budweiser's inaugural tweet, followers are asked to name the young horse, which was born Jan. 16. Adweek
(1/28)

Chief taps Spartan for grocery distributionChief Super Market has chosen Spartan Stores as its wholesale grocery distributor, responsible for all Chief banners. "Chief is known for having strong grocery selections and well-merchandised stores, and we look forward to supporting their continued success with our broad selection of private-brand and national-brand products, as well as value-added services," Spartan President and CEO Dennis Eidson said. Progressive Grocer
(1/28)

GMA News

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