Yesterday, Instagram introduced the NEW Instagram Stories, a new feature that lets you share all the personal moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.

Sound familiar, for those that use snapchat, it’s very similar to the stories function. It will be interesting to see how it affects users on Snapchat!

With Instagram Stories, you don’t have to worry about over posting. You can share as much as you want to throughout the day—with as much creativity as you want. You can bring your business’ story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

Imagine the things you could put together for your followers showcasing your business, events and products. It’s a great thing for connecting on a real personal level with customers.

You will be able to see stories from accounts that you follow in a bar at the top of your feed—from your best friends and also your favourite business accounts. When there’s something new to see, the account profile photo will have a colourful ring around it.

To view your business’ story, your followers tap on your profile photo. It’s easy for them to view stories at their own pace: tap to go back and forward or swipe to jump to another account’s story. If they want to comment on something they see, they can tap and send a private message to that account on Instagram Direct. Unlike regular posts, there are no likes or public comments.

Your story follows the privacy settings of your account. If you set your account to private, your story is visible only to your followers. However, you can also easily hide your entire story from anyone you don’t want to see it, even if they follow you.

When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile.

Instagram Stories will be rolling out globally over the next few weeks on iOS and Android.