Price cutting, adding new features, or going after poorly served markets

Direct attacks

Being first to obtain particular advantageous position

Preemptive competitive strategies

Seeking unoccupied markets

End-run offensives

Buying out a competitor

Acquisitions

Defensive strategies?

• Attempts to reduce risks of being attacked
• Convince an attacking firm to seek other targets
• Blunt the impacts of any attack
• Exclusive contracts with best suppliers
• New models to match competitor’s lower prices
• Public announcements about the willingness to fight