Posts Tagged ‘Nike’

Nike Sportswear for Spring/Summer 11 have used India’s passion for cricket for the Nike Dunk High and the Nike Sportswear Tee. This has come about from the Cricket World Cup thats happening at the moment. India are now through to the Semi-finals with a win over Australia yesterday.

Nike has had a history of creating some unique socks that grab the interest of fanatics, and the trend continues, as here we feature a pair designed for their Nike SB line. The design on the socks were made to replicate the design of the 2004 classic Nike SB Cali Dunks. You can pick these up now at your local Nike SB account. Available now on eBay.

Seemingly created as the “poor man’s Yeezy” the RT1 is continuing outside the context of last year’s mega-sneaker. Nike is bringing back the RT1 for summer 2010, and the brand is looking to start off with a bang. Pictured is the Nike RT1 which features a fully Marine Blue upper and white sole. Look for these soon in most Nike retailers.

Nike Football introduce an all new “Elite Series” range to their top-of-the-line collection of performance football boots. With weight reduction becoming an obsessive goal of Nike, the collection of four boots feature updates on the Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III. Beyond the reduction in weight thanks to carbon fiber reinforced outsoles is the use of a highly visible Metallic Mach Purple and Total Orange upper which allows for passers to quickly pick out players in their peripheral vision. The Nike Football “Elite Series” will release on May 22nd at select Nike Football retailers and online at NikeStore.com.

Nike designers have reduced the weight of each boot so players can perform at their best. Lightweight construction, intricate engineering, carbon-enforced strength and high contrast colors distinguish the boots.

The high contrast colors (Metallic Mach Purple and Total Orange) are engineered together for enhanced visibility. For a footballer this unique combination is designed to increase visual performance enabling them to quickly spot their teammates and execute a game-changing pass.

“At Nike, we have a relentless focus on product innovation to give athletes a real competitive edge and deliver the best products in the world,” said Andrew Caine, Nike Design Director for Football Footwear. “The Nike Elite Series delivers lightweight and highly engineered boots for the leading players in the world to perform on the biggest stage this summer”.

Lightweight performance and enhanced on-field visibility
Research shows that the average energy expenditure of an elite player is over 1,000 Kilo Calories per game for a 75kg player. Reducing the weight carried by players helps reduce the energy needed over the course of 90 minutes. By delivering lightweight supercharged performance to all four of Nike’s statement level boots the goal is to give players an edge in the final stages of a game.

With nearly four years of game analysis, biomechanical studies and player testing the design team and Nike Sports Research Lab (NSRL) collaborated to understand how to deliver new product innovations including incorporating visual performance benefits into boot design.

An average person’s vision is 99% peripheral. Under 1% is considered foveal, or focused vision. To spark increased focus of peripheral vision Nike designers analyzed the color spectrum to identify two, high-contrast colors, so that when a player is running with these boots the colors trigger a stimulus to rapidly tune peripheral vision. Mach Purple and Total Orange provided the perfect blend to create this effect and performance advantage.

The Elite Series is available to players at all levels and also incorporates Nike Football+ which features exclusive insider access to the world’s best coaches, players and teams for total game improvement. Nike Football+ Master Series builds expertise in Control, Accuracy and Speed through elite insights and pro training. This includes a special Elite Series signature move from Atletico Madrid and Argentina star Sergio Aguero that will launch at the end of May.

All four Elite Series boots, the Nike Mercurial Vapor SuperFly II, Nike CTR360 Maestri, Nike Total90 Laser III and Nike Tiempo Legend III, are available at retail and at http://www.nikestore.com as of May 22, 2010.