Geri H, center, and her sister Loby P, who declined to give their last names, shop at the Fashion Mall Show on the Strip on Black Friday, Nov. 24, 2017, in Las Vegas. Bizuayehu Tesfaye Las Vegas Review-Journal @bizutesfaye

No, that’s not the result of leaning on a keyboard. That acronym — “I want what I want when I want it” — is how retail experts define shoppers today.

Tools and strategies to please modern shoppers were on display this week inside the Sands Expo & Convention Center for the annual Shop.org convention, which runs through Friday.

Shoppers today are more creative and impatient, said Kiran Mani, Google’s managing director of retail. Increasingly common search terms on Google are “ideas” and “same day shipping.”

“That shift in paradigm requires us to think very differently,” Mani said.

More investment in digital assistants like Amazon’s Alexa and data analytics tools will help retailers ready a purchase for shoppers when they are about to run out of an item.

Investment in inventory systems keeps shelves stocked and moves items for sale in the most cost effective manner, from one store with too much to a store with too little, or from the distribution center.

Customer data can get so specific that a company like TechStyle Fashion Group can find out what a person tried on in a fitting room and send a message asking why the customer decided against buying the item, President Traci Inglis said.

The more a company knows about its clients, the more ethics play into how companies use data.

Amanda Whichard, vice president of product operations for MLB, said retailers have to maintain customers’ trust.

MLB uses baseball fan data to help direct them to shortest lines at stadiums through apps.

MLB has declined requests from other companies to find out what baseball fans do after the game and from when they wake up to when they go to sleep.

The Clark County Planning Commission has approved a plan to build 20 homes on the site of Bonnie Springs Ranch. (Michael Quine/Las Vegas Review-Journal)

Dig This opens new location In Las Vegas

Remember when you were a kid and played with construction toys in the sand box? Dig This Las Vegas has the same idea, except instead of toy bulldozers, you get to play with the real thing. (Mat Luschek/Review-Journal)

T.H.E. Salon, owned by Nicole Christie, celebrated their opening at the Veterans Village with a ribbon cutting ceremony.

Southwest Airlines considering Las Vegas-Hawaii flights

Southwest Airlines CEO Gary Kelly says the airline is "very focused" on Hawaii. Hawaiians have a strong presence in Las Vegas.The city’s unofficial status is “Hawaii’s ninth island.” In 2018, at least 2,958 people from Hawaii moved to Nevada. Of those, 88.7 percent moved into Clark County, according to driver license surrender data. According to the Las Vegas Convention and Visitors Authority, 310,249 people came to Las Vegas from Hawaii in 2018.

Fewer Nevadans are celebrating Valentine's Day

Fewer Nevadans are celebrating Valentine's Day. About 1.2 million Nevadans are expected to celebrate this year, a 5 percent drop from 2018. A growing number of people consider Valentine’s Day over-commercialized. Others weren’t interested in the holiday or had nobody to celebrate with. But spending is expected to rise. Those who do celebrate are buying for more people. The average American is expected to spend about $162 this year for Valentine’s Day, a 57 percent jump from a decade prior. Katherine Cullen, director of industry and consumer insights at NRF

Rick Helfenbein talks about the impact of tariffs on the clothing industry

MAGIC fashion convention showcases men's clothing trends

The MAGIC fashion convention has come to Las Vegas at the Mandalay Bay Convention Center to showcase some of the hottest clothing trends for men. (Nathan Asselin/Las Vegas Review-Journal)

Allegiant Air flight attendants learn how to handle a water landing

Field instructor Ashleigh Markel talks about training prospective flight attendants for Allegiant Air getting live training with a raft for a water landing at the Heritage Park Aquatic Complex in Henderson on Monday. (John Hornberg/Las Vegas Review-Journal)

Smith & Wollensky CEO Michael Feighery speaks

Smith & Wollensky CEO Michael Feighery speaks about the new Smith & Wollensky restaurant coming to the Grand Canal Shoppes at The Venetian in Las Vegas.

Smith & Wollensky CEO Michael Feighery speaks

Smith & Wollensky CEO Michael Feighery speaks about the new Smith & Wollensky restaurant coming to the Grand Canal Shoppes at The Venetian in Las Vegas.

Julie Smith Vincenti, curator for the First Look showroom tour on gifts and lifestyle, talks about the emerging trends in those categories for this season. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae

Las Vegas house prices are rising

Southern Nevada home prices were up 12 percent year-over-year in November.

Caesars Republic Scottsdale

Caesars Entertainment Corp. is building its first non-gaming hotel in the United States in Scottsdale, Arizona. (Caesars Entertainment Corp.)