For the fans, missed goal joins No Goal

'So will Buffalo fans recover from this latest loss? “For the fair-weather fan, there will be no difficulty dealing with this crushing setback,” said Melnick. “This fan has not invested heavily emotionally, psychologically or even physically. So if the team loses, this person can easily move on with his life.” The hard-core fan,” Melnick said, “is going to react to a crushing defeat more personally than the other end of the continuum. This fan has put more poker chips on the table. The hard-core fan has moved all his chips to the middle of the table, emotionally and psychologically.”'