…WiFi data; however, the new product uses opt-in participation to offer new personalization and attribution options to retailers. According to Brent Franson, CEO of Euclid, 82 percent of retailers have WiFi in store, and half of those offer guest WiFi. Euclid Connect seeks to utilize that guest WiFi…

…had WiFi, so they could talk to the cloud. Except, Hardison noted, there were a few drawbacks. First, the store’s IT had to run wires from the beacons to the Access Points. Second, the Access Points used their own version of WiFi for managing the beacons, and couldn’t employ a store’s existing WiFi.…

…in-house. The company says it has built associations between millions of places of interest and its global WiFi database, which has MAC addresses for more than 2 billion WiFi routers worldwide. Skyhook VP David Bairstow described it to me as “next-gen geofencing.” In addition…

…While most retailers have WiFi for internal uses, a substantial number do not offer guest WiFi. Haims explained, however, that there’s only modest cost involved in turning on public access if WiFi is already deployed. Asking for email addresses to access WiFi will potentially cause some…

…box, can track if a smartphone entering the store is looking for WiFi or Bluetooth. (See photo at top of this page.) If so, the platform marks it anonymously with the mobile device ID. If the phone or tablet logs onto a store’s WiFi, the device picks that up, connecting that log-on profile to the…

…different, complementary approach to reach broader audiences of shoppers in US malls. StepsAway doesn’t rely on beacons or apps but uses guest WiFi networks in malls to send promotional content through a mobile Web-based shopping portal. The company currently operates in 16 malls, including…

…URL brings up a progressive web app in the browser, which is being transmitted to the passenger via cellular data like 3G/4G, or via an available WiFi hotspot. A progressive web app is a browser-based experience that resembles the speed and interactivity of an app. The URL could also lead to a…

…only video analytics and WiFi tracking, the French company Quividi as employing only video analytics, and Euclid Analytics in the US as focusing on WiFi tracking. Instead, Taggalo provides what it says is the only all-in-one device that combines video analytics, WiFi tracking and beacon technology,…

…and fleet maintenance is sometimes problematic, because the devices use short-range Bluetooth Low Energy connectivity. Some vendors integrate WiFi with their beacons or have other workaround solutions, but those alternatives aren’t standard. Then there’s the issue that, for standard beacons,…

…Each Panasonic screen will show a sequence of silent still images or short video clips from a movie that’s coming to that theater, received via WiFi or 3G/4G. Here’s a phone video recording of the screen in Thinaire’s New York City offices. Near each screen will be a beacon transmitting…

…Another Alternative: Facebook Wi-Fi Mood Media’s product is similar to a service that Facebook has offered since last year. Facebook Wi-Fi — which is free to participating businesses, but requires one of several specific wireless routers — provides wi-fi connections to customers in…

…version and also to target Wi-Fi connected devices. With these new changes, advertisers can spend smarter by displaying apps to specific operating systems (such as Android Jelly Bean 4.2, iOS 5) while avoiding platforms that don’t run the application well. The Wi-Fi targeting option is a very…