it's called recycled toilet paper people - you can get is at any grocery store. i don't think they'd be stupid enough to print on virgin pulp toilet paper. in canada, all greenpeace printed material uses vegetable based inks and recycled paper.

I guess these creatives never go to the toilet before (that's why they're full of shit!). If they do, they would have realised that we don't put toilet rolls into the paper dispenser. Toilet rolls are for ass only, and not for wiping hands.

you got a point. besides the fact they're ruining the environment and the toilet paper producer they're cooperating with there's one big problem:
how many people will get the felling idea?
to be honest, if i would see this in reality, i wouldn't even suspect this containing such a clever message. i'd think it's just some sort of eco-friendly greenpeace paper.
it's easy to get when it's on an ad site. but most people wouldn't get it when they're busy with other things.