Category Archives: Product Placement

This activation is exactly what this blog is about. Bringing together the new and old. The great idea and the brilliant execution, the romantic and the indulgent, the rigor and the magic…

So obviously I love this DM from Kontor Records – apparently the biggest dance music label in Germany. I have a feeling that the technology behind this is quite simple really – more or less just an app that plays music. But the execution is outstanding.

I know everyone in Denmark are talking about this right now because Only and UncleGrey just won a Gold Lion in Cannes. It is pretty cool though. A bit in line with the Krak – Casper Christensen thing – but takes it even further into retail. Really good job to the old Digital Vinyl co-founder Lars Samuelsen and his team at UncleGrey.

On serious’er note. Interesting that TDC Play are starting to publish videoes this way – with a pre-roll. A bit like our own and Sony Ericsson’s Copenhagen X Sessions – without the fantastic concept and owned content.

Just read an article on Brandchannel.com about roduct placement. Apparently the motorcycle Ducati has been very aggressive in this summers blockbusters. Very surprisingly to me the automatic shotgun AA-12 has also been “aggressive” with leading roles in both the expendables and Predators. I guess money talks, but what the fuck Hollywood. This is not right.

/Baek

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