Wear It Forward

Wear It Forward is a new way to give back to the communities that we operate in. Now every time you buy, we provide 25 hours of vocational training to a woman in remote Guatemala. Why is this important?

We have a sense of responsibility to the people of Santa Cruz la Laguna, the region where our apparel is made

Santa Cruz is one of the most impoverished and isolated regions in the world

Education improves the local economy

Education benefits more than the individual - it extends to the family and the community as a whole

With every purchase you make, we can pass on crucial skills and training that can help women in this remote region rise above poverty

Supporting the communities we work in in Guatemala is not new to us. Each year we donate funds to help women get loans to start their own businesses and further their education. Wear It Forward represents an increase in our support and helps customers like you understand the important and crucial impact every purchase you make has on the women of Santa Cruz la Laguna.

A CECAP artisan makes a lur® scarf out of our recycled fabric scraps. We hope to develop more products that can further assist the CECAP center for vocational training.

lur® and CECAP

lur®’s vocational center partner CECAP (Centro de Capacitacion), had created a local product development initiative which focuses on training individuals and students (mostly women) to gain the skills necessary to produce products that will be marketed both locally and internationally. CECAP offers programs for students and adults in sewing, computer education, carpentry, welding and foot loom weaving.

You Can Help

Now for every item you purchase online, we’ll provide 25 hours of valuable, life-changing, vocational training to a Santa Cruzeña in need. With your help, the women of Santa Cruz la Laguna will learn the skills they need to support themselves and their families, and rise out of poverty.