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TU139 - Advanced Decorative Tips, Tricks and Must-Know Information

NEW FOR 2014 This advanced level seminar is a dynamic, fast-paced class packed with critical tips, tricks, facts, and advice for all decorative concrete systems. Topics include the most important things that highly successful contractors do and the critical things that the best contractors will never do. Troubleshooting decorative concrete, marketing strategies that really work and increasing your sales and profitability, including effective customer communications will also be discussed in detail. Dynamic design concepts, amazing template techniques as well as the best ways to ensure a happy customer every time are also covered in this session. Avoiding mistakes in stamped concrete and stains and dyes as well as critical steps to safety in addition to the most important things to consider with vertical work will round out this session. Best-selling new advanced techniques, systems that are best suited for specialty or unique uses, and many more!

1. Recognize and avoid costly mistakes such as uv and ph issues as well as critical steps of other trades that can lead to catastrophic failure2. Identify the best practices of diverse systems such as stamping, staining, vertical, polish, stencils and overlays3. Improve business marketing, profitability and efficiency by honing your strategies to your target market4. Positively contribute to the industry and take your skills to the next level by knowing the best practices and avoiding typical mistakes

Shellie Rigsby Cordell has been working with decorative finishes, including many artistic mediums, for over 25 years. The past decade has been devoted to acid stains and decorative concrete. The mission of her company, Acanthus, Inc. is to advance and e …Shellie Rigsby Cordell has been working with decorative finishes, including many artistic mediums, for over 25 years. The past decade has been devoted to acid stains and decorative concrete. The mission of her company, Acanthus, Inc. is to advance and enhance the building industry with comprehensive design, superior products, uncompromising standards, and unsurpassed craftsmanship. Shellie’s passionate pursuit of exploration and development of artistic techniques with outstanding results has earned her the reputation of expert in the acid stain concrete medium. Shellie’s work has received the highest honor and recognition over all flooring types in the Design Excellence Awards and she is a featured artisan in Concrete Decor magazine. She has also been featured in a number of magazines and television shows and she has presented clinics at international conventions, including the World of Concrete. Mrs. Rigsby offers advanced training of artistic techniques to established stain contractors, advanced training of troubleshooting techniques to established contractors, and she offers specialty tools, kits and implements for stained concrete.

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About World of Concrete

World of Concrete is the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries showcasing leading industry suppliers featuring innovative products, construction machinery, construction equipment, safety training courses, new technologies and unlimited networking opportunities to give you new ways to sustain and grow your business.