Event Promotion – Promoting events not just by telemarketing and publishing press releases, but by building a strategy to create the buzz an event needs.

Telemarketing – Obtaining sales-ready leads rather than just generating sales. Telemarketing should be integrated with other marketing activities in order to yield higher returns.

Link Building – Urging visitors to click on links pointing to your website. It helps in creating value and improving search-engine ranking.

Lead Management – Begins when a sales representative first observes interest in a prospect. This interest could be identified either through social media, the press, search marketing, SEO or telemarketing.