PEMBROKE - At Fashion Focus Modeling and Finishing Program, a 1,400-square-foot space in a Pembroke shopping and office mall, guests are greeted by 10 to 12-year-old girls walking swiftly up and down a runway, posing and smiling.

Maria Wood started her business in 2000 and offers 15 classes including Poise, Posture and Confidence; Personal Grooming, and Social Etiquette. Classes are taught by Wood and her eight part-time instructors.

Price are adjusted for seasons, and range in price from $200 to $380.

Recently, the company also began hosting princess or spa-themed birthday parties for girls, ranging from $200 to $500.

What did you need to start in 2000?

I lived across the street from a hair salon in Pembroke. I approached the owner and told her my plan for the business, and she was kind enough to offer me her empty loft space. I ran the business there for the first five years.

All I really needed was 15 to 20 facial saunas from Bed Bath & Beyond, as well as some makeup. It was self-funded. And today, I’ve invested a lot back into the business.

Do your students come from a specific socioeconomic background?

We have students from all socioeconomic backgrounds because this program is extremely affordable. Whatever their conditions are, we work with them. I also offer private lessons and those are usually students from higher income families, but this program is accessible and has drawn from all backgrounds.

Speak to savvy business partnerships you’ve made since 2000.

One of the best things that happened to me is my connection with the Girl Scouts of Eastern Mass. We both share similar philosophies: we’re here to empower women and girls. Through the partnership, my business is featured in their guide. The Girl Scouts will visit my business for field trips. It was one of the best decisions I’ve made due to the exposure I get from it.

You describe revenue as “steady, slow and solid now.” To what can you attribute that stability?

When I started, I had 12 students. Now, I teach between 85 and 100 students each semester.

I also have a production company that pays my bills. MW Productions works with large corporations to create fashion events and expos. My two companies give me a stronghold, but I’ve never let revenue drive me. I do what fits my lifestyle.

What’s next for Maria Wood?

I’m at a crossroads right now. I want to do more consulting; I like the one on one. I might explore image or business consulting for large corporations. Not that I would abandon my current business, but just expand myself.