Pineau des Charentes launches a new promotional push in Quebec

Branding

#GlobalCommunication: the communication campaign relies on a new brand ambassador to provide consumers a more impactful brand experience.

Pineau des Charentes launches a new campaign in Quebec by appointing a major brand ambassador from the Quebec gastro scene: Christian Begin.

In a bid to underscore the importance and values of eating together among Quebec consumers, the brand has struck a partnership with this uber foodie to promote the authenticity of Pineau des Charentes, its vibrant, unique character, and its fun, celebratory image.

Results: + 18 million impressions generated by the campaign. A communication campaign that includes media, print, digital (web banners and social media engagement), PR and training actions.

We believe our fondest memories are those connected to food; that those first experiences are universal.

We believe in deliciously crafted stories and in quenching your thirst for growth. We believe food enriches the soul. We believe that the proof is in the pudding. And the return on your investment. We think you will too.

We bring then finest food & wine experiences from the world to the world. And we are always hungry for more.

Ranking

Sopexa comes in at 88th in The Holmes Report’s annual Top 250 ranking of PR Agencies.

Sopexa ranked 30th Best Agency in the ranking of the 300 agencies & medias of Stratégies in 2018.