HuffPost Live Lives On-Demand

Huffington Post video head Roy Seykoff is streaming 48 million clips a month. He explains how they got there in less than a year.

This transcript has been automatically generated and may not be 100% accurate.

I ... road warrior on good when you watch HuffPost was seven months ... thirty or so years that's a good sign as those that Allstate now actually but is better for it so I don't oppose been trying to get you to explain how its going numerically ... yes um you certainty that ... it gets so many folks are watching stuff because it's us who is the duty to businesses say ... we're creating this robust live streaming ... on which is really geared for the time when ... all of our screens converge ... both with OB your bills online that is but you know you are going to the extent that they all but one of the smartphone and tablet ... and computer and that its median house combining ... its encourage more ... robust network that is really defining social media and Forstall social video ... is ... not just to get you can share the D a R ... and D guess I'm pretty calm right now it's been here watching ... chop the insects were close to utilize the last week to twelve hours than a dozen your four hours of the line ... repeated so we do these long robust I think the sentence ... ahh and then we take the highlights and we think those in the Mohawks the post and Halo universe then ... ante up ... so ... again how many folks are watching every solo or in a really great ... on growth that we're seeing so ... in November we had a seventy million ... video views ... and then in December that lead to twenty five ... and a generator went to thirty four million ... and said during a license for going on in ... and out here we are in March and were looking a trend in the not for a sum roughly three x since November yes the November issue a lot of use is an ... election yet so what spurring the growth ... of ... we're getting smarter ... you know ... the whole thing that we've been focused on were focused on ... in the months leading up to launch was that ... the getting is that we built our own platform built around CMS we hired a hundred people ... in the three-month period so we're very focused on that ... then we realize ... we focus on what happens after we do this ... post production process to shift some of our resources post production ... and thus more about ... getting its stories earlier ... on you know these are our main viewers are still coming from people who are reading the Huffington post or beating AOL so the third most readers are happening now ... come to us live ... um they're Watchman wired and watch the on demand what to do is coming to AOL The Amigo of those age yes there's a better clip than it produced and that's where you can muster a majority view ... yes absolutely and that's all I was the only business plan oh it's ... when I went to the AOL or my basic dishes were to have a clue generating machine write as people what they ... use it on video ... and brands lobby around ... so how can we create and that's not high quality premium video scandal ... and that is really the ... distribution mechanism is the conventional way here is a story about ... gay marriage here's a clip of someone talking about it next semester ... to clients ... all we have close to the view that our guests ... and hosts is basically a real-time script ... so he'll what's happening on the posts here let's talk about that was a conversation about that and less um ... you know both gas that can have something in the state to add to that story Bresnan's long story ... and now we're getting better and better and better at making our own ... news conference since we've leaned into getting what I consider news makers ... aam you know the offender their lives ... so I I go I short aren't yet so I'm ... the thing is the scary thing but so what we know ... a Lister St day for it yet remember any of the guys who didn't get sir ... the trial ... there's gay slurs being thrown around ... those big story a couple months ago is that when they're gonna win that's you know hundreds of thousands of video views ... of the woman who sat next to Jay Z also weighed into the wee ones we have her on ... it operates twenty that you know call ... on on Fox ... if you recall I remember the present for that day he was in a list that we cannot be talked about it and went through the roof so we're doing that kind of bulky and I think people are ... seeing that were really different platform so more and more celebrities are ... most of us have the Renault Jarzemsky perch featurettes in the most and still happening on it that's ... right yes so it's not happening out on Xbox for TV screen is happening on mobile phone guess which candidate they lose the right words most of the ... vast majority is coming off the PC on these ... it and co worker was off to read it ... yet ... he is in this class we were the ... ones with the school is going on so we know you can watch this big event on Sep we ... we think are reasonable Second Screen ideas for you to also watch is the same time ... assessment appeals to this great adding that the ... most exciting conversations that happening is happening on Twitter and in many cases these are those that are talked about is better than it that's right I mean that all close to the commentary on all and loves to ... hate so we're trying to find a way to take that experience and brings haven't yet but would like to revel ... not the only stations are in the debates friend and we had ... tens of thousands of people come and watch the debates on our platform while common in ... real time ... protection last month the same thing we just saw our dinner Reacher Toure were to talk about it gets coming that's coming up ... there are technical limitations because of you know the Internet ... as amazing as this is the latest period ... it's not I say here ... is the video broadcast news they ... as I say in their late twenties I think that they're ... so ICE's begins on Monday will be doing a lot more speaking of Lamentations ... you were six minutes that is the full extensive as it is overloaded ... it's been dropped off about it so will stop now ... you can call a lawyer I I I can't literary agent will come back and start to care today ...