Madison walks away with full Titan media mandate

The account size is in the range of Rs 150-180 crore. The business will be handled from the Bengaluru office of the agency. The incumbent agency on the account is Maxus

BestMediaInfo Bureau | Mumbai | February 3, 2017

Itâ€™s a prestigious and very large account. Madison Worldwide has won the media mandate for Titan Company. The mandate includes media planning and buying for the Titan brands including Titan Watches, Titan Eye, Tanishq and Fastrack.

Informed industry sources confirmed the news to Best Media Info, indicating that the account size is in the range of Rs 150-180 crore. The business will be handled from the Bengaluru office of the agency.

The media pitch started in November last year. Maxus is the incumbent agency on the account. Ogilvy & Mather handle the creative duties for the company.