IDAHO ‘GO ON’ LEVERAGES ITS PARTNERSHIP WITH BOISE STATE UNIVERSITY (BSU) FOOTBALL

Challenge: The J.A. and Kathryn Albertson Foundation needed a new way to leverage its partnership with Boise State athletics and promote ‘Go On’ – the vital initiative that encourages Idaho youth to pursue education and life beyond high school.

Insight: CHOICE SportsCards was honored to be selected by Sovrn Creative, one of the country’s leading creative firms in collaboration with House of Davis, to manufacture a series of 19 custom ‘Go On’ branded BSU player cards.

Execution: The front of each player card includes a professional photograph of the player in uniform and prominently features the ‘Go On’ branding. Each player’s name is vividly stamped in a bright silver foil. The complete 19-card set is wrapped in a clear fin-seal cello wrapper and features a prominent cover-card showing through the front. To add to the appeal and reinforce the branding, a large double etched (raised) foil stamp of the ‘Go On’ logo was added to the cover card.

Volunteers distributed 20,000 sets of the cards at Bronco Stadium during Boise State’s 60-7 blowout of Southern Miss, making new fans for the featured players and the sponsoring program.

‘Go On’ Day BSU Player Football Cards won a Gold ADDY award from the American Advertising Federation (AAF). The competition attracts over 40,000 entries every year.

“The cards were a tremendous success for the BSU and the JKAF Foundation!”-Sovrn Creative