05 July 2011

The Strategy:By giving its target an opportunity they had not been given before, this activity was relevant to the brand and the 7:24 Chevrolet Taxi, because it managed to establish a strong emotional bond with them. In addition, it created a space to interact and learn about their dreams, expectations and ambitions. It created a place where taxi drivers are always willing to listen to the brand, its 7:24 taxi, and all of the other brand’s products.