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Firefighters at the scene of the mud rescue in Cleethorpes (Image: Rick Byrne)

The pair were rescued by a coastguard team supported by firefighters from two appliances sent to the scene.

The mum and son were not injured and were able to leave the scene without medical attention.

A firefighter at the scene said: "A young lad went out and got stuck in the mud. His mum went in after him and got stuck herself. We arrived and assisted the coastguard in helping them to safety."

Firefighters at the scene on the North Promenade, Cleethorpes, after a child and his mum became stuck in the mud (Image: Rick Byrne)

The mud off Cleethorpes beach is notorious as a hazard for people who try to walk or wade out to sea.

Coastguards regularly carry out exercises on the beach to prepare for rescues.

In December a woman was rescued off Humberston Fitties after getting into difficulties and in September a mum described a terrifying ordeal after she and her young son became trapped in mud just a few feet from the beach edge at Cleethorpes.