EMERYVILLE, Calif – Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video solution that can be held accountable to performance metrics as measured by last-view or other performance attribution models. VDX Connect allows brands to reach consumers with interactive video messaging at scale…

Recognized for combatting ad fraud with Certified Against Fraud Seal EMERYVILLE, Calif - (November 1, 2017) – Exponential Interactive, one of the largest digital advertising companies globally reaching over 700 million users monthly, has been accredited by the Trustworthy Accountability Group (TAG) with its “Certified Against Fraud” Seal. The accreditation follows TAG’s ‘Certified Against Fraud’…

Data is the air that marketers breathe, yet it’s not always clear how to approach it. What data should I be using? How can I make all my data fit together? What types of audiences and segments do I need to reach the right consumers? These are just some of the questions on the minds…

For marketers, the challenge remains the same; capture attention and demonstrate that your message, product or service is worth it. What’s changed are the rules around how to engage, maintain loyalty, and ultimately provide some value in exchange for that engagement and loyalty.

Nicole Liebmann, Head of Mobile for APAC and South Africa at Exponential is responsible for leading the revenue and operations for the company’s mobile solutions. Nicole shares four mobile campaigns by Exponential as case studies on the new way of mobile engagement.

For marketers, deciding between short-form and long-form video has been challenging. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better. Both short and long formats have value. When deciding between the two, marketers should first consider the goal of the campaign.

For marketers, deciding between short-form and long-form video has been challenging. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better. Both short and long formats have value. When deciding between the two, marketers should first consider the goal of the campaign.

Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded transparency into the whole supply chain. When I buy Proctor and Gamble’s products, I don’t ask them for transparency into their supply chain. In fact, I buy their products knowing that I will get high quality products at competitive prices because I can choose between many competing brands.

The marketing world is seeing the friction as the internet develops from something open into a collection of very large walled gardens – walled jungles? – with the open part of the internet increasingly marginalized – and that should give everyone pause.

The fact that transparency has become a requirement is an indication that clients haven’t set up a competitive environment where multiple players are competing to drive results for their brand. A highly competitive environment should be the requirement, with transparency delivered as an add-on. Still, this platform is a step in the right direction.

How offensive or annoying is that? That’s a real question for those in the business of assessing what types of ads viewers might consider beyond the pale: Especially now, when ads that don’t make the cut may be blocked before any human sees them.

The YouTube Boycott & Brand Management in the Age of Trump This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within a week, hundreds of…

This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within a week, hundreds of brands decided to boycott YouTube. Writing exclusively for ExchangeWire, Dilip DaSilva, CEO, Exponential, asks whether this is an orchestrated event. These brands are likely not talking to each other and collectively deciding to pull out. Yet, this situation has snowballed fairly quickly, which leads us to scratch our heads wondering why.

It’s not often issues such as ‘programmatic advertising’ and ‘brand safety’ make the BBC national evening news, however, that’s exactly what happened last month thanks to the ongoing furore surrounding brand ads appearing alongside inappropriate online content.

It’s not often issues such as ‘programmatic advertising’ and ‘brand safety’ make the BBC national evening news, however, that’s exactly what happened last month thanks to the ongoing furore surrounding brand ads appearing alongside inappropriate online content.

VPAID has two big advantages compared to the standard VAST video script: Interactivity and measurement. “VAST is for your vastly vanilla type of creatives, whereas publishers that adopt VPAID will get paid because it allows their video players to accept more ad types”, said Rick Abell, vp of global publisher development for ad intelligence firm Exponential.

Because programmatic advertising has automated so much of media, more and more marketing dollars are underwriting fraud without advertisers’ knowledge. One major trick unscrupulous publishers are using is domain spoofing. While not exactly new, domain spoofing is getting into the public eye thanks to the rise of fake news.

Exponential is one of the largest CPM advertising networks known for their huge customer base and premium quality ads…the network is brand safe and the innovative ad platform delivers a great ad experience to the right audience. Exponential ads drive a good user engagement and action. Top 10 CPM Ad Networks in 2017 For most of…

As we dive into 2017, the marketing industry conversation around big data has evolved into a discussion on the growing use of machine learning and the inevitable disruption this will create among planning and campaign delivery teams.

As January draws to a close and we look to the year ahead, we asked our expert partners to name their “New Year’s Marketing Resolutions”, to find out what marketers should be looking out for, and focussing on, in 2017.

A dramatic political transition is mesmerizing the nation. It’s not so much that things are changing, it’s that the change was entirely unexpected — and when it comes to uncertainty, Trump is the gift that keeps on giving. As a result, a significant percentage of the U.S. population is exhibiting signs of heightened anxiety. We see it in our data, in the aggregate, across millions of anonymous user profiles, and almost entirely in Democratic areas.

2016 represented an exciting leap into new pastures for the marketing community. Augmented reality broke into the mainstream thanks to the extraordinary success of Pokémon Go!, opening marketing minds to the possibilities of AR and virtual reality. At the same time, artificial intelligence also had a break out year thanks largely to chatbots in the service space, but marketers too were able to start capitalising on AI’s maturity, courtesy of its application to the likes of semantic analysis and segmentation.

eMarketer recently released its Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns and we are pleased to announce that commentary from Ittai Shiu, Exponential’s VP of Creative Strategy, has been included in this report. The report touches on topics such as audience targeting, campaign metrics, video formats, ad blocking and more…

Data privacy has always been a hot topic, but with new laws coming next year, the landscape as we know it today is going to change. There are two things that will affect pretty much everyone next year.

The winter holidays are known as a time for families. But what about young adults without children, or new families without established holiday traditions? We’re talking about the marketer’s favourite target audience, 18-30 year olds. As one would expect, this demographic have their own take on the holidays.

Retailers are hoping to attract all demographics during the holiday season, but millennials are a particularly coveted group. How can we anticipate what millennials will be doing and what they will be buying?

Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has released a new Face Filter functionality as a part of its VDX (Video-Driven Experience) video advertising offering. The Face Filter is a canvas for the latest, innovative consumer experiences where advertisers can provide consumers a deeper level of interaction with their brands.

Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for our industry! No, this is not schadenfreude or facetiousness. I’m honestly hopeful that this will lead to thoughtful conversations about what metrics mean, and when digital ads are truly effective.

Admit it: As a marketer you can’t help but get caught up in the hype of a hot new trend. You get drawn in by shiny objects. You’re excited to test the latest marketing technique. That’s cool. Own it. Excitement about what’s new and trendy is part of marketers’ DNA and what helps them keep their campaigns and strategies fresh.

The ad tech industry has been on a journey; applying more technology to their audience targeting and optimisation strategies than ever before. Developments in technology, such as sophisticated machine learning, have changed the process of data collection and analysis, enabling it to grow massively in the last few years and shifting from a predictive approach to a cognitive one.

Earlier this year, ad solutions provider Meetrics released a report that looked into the current state of online ad viewability in the UK and claimed it was at its lowest level in 18 months. The study suggests that online ad viewability levels took a drastic slump from 54% to 47% in the second quarter of 2016; leaving the UK lagging behind other European countries.

In the age of digital, mobile, and social, both advertisers and publishers are taking to these channels to promote their brand and disseminate content. Facebook is practically a publisher’s hub for video content; any given scroll through a user’s Facebook newsfeed can include breaking news clips, DIY recipe micro-videos, cute kitten compilations, and beyond. Advertisers have gotten in line with the positive response from consumers and incorporated pre-roll, native, and other features into their own marketing strategies for social.

Advertising intelligence and digital media solutions provider, Exponential, led their annual 2016 EMENA Brand Summit in picturesque Ischia in Italy last week. The two day event provided a unique learning experience, offering the select few of industry experts in attendance with insights from thought- provoking speakers and game-changing thinkers within the digital media industry.

Everything you know about millennial spending is about to change by Ashley Lutz Millennials are becoming parents – and it’s creating shockwaves in the retail, restaurant, automotive, and home-buying industries. The 18- to 35-year-old generation is notorious for renting homes instead of buying, spending on experiences over apparel, and dining at restaurants instead of at home.…

Many advertisers overlook the impact of uncertainty on their customers. Bureaucrats in London and Brussels will struggle to negotiate Article 50 for months to come, but for marketers Brexit is already here.

In late 2015, the Drum published an article within which the author stated that over the next 12 months, viewability would re-emerge as a key industry issue and that digital video would be a key driving force behind this. With more brands focusing their ad budgets on digital video over traditional television ads, the importance of being able to track their performance and effectiveness has thrust viewability to the forefront of discussion.

This year’s election has broken so many rules that it barely resembles a political process. Few predicted that Donald Trump would be the last Republican candidate standing, let alone that the Grand Old Party would subsequently rally around him.

City A.M. previously published an article titled “Why marketers need humans behind the programmatic steering wheel”. The author highlighted how automation has transformed the marketing industry, and argued that for marketers to achieve successful automation, humans need to lead as machines lack the ability to predict or detect subtle changes or circumstances that make consumers respond to ads.

All Video May Not Be The Answer For Some Publishers by Ittai Shiu There has been a lot of buzz lately around video content in the publishing world. Some of the biggest publishers are either predicting or pushing for all video content in just a few years. For example, Tronc, formerly known as Tribune, revealed plans for its…

It’s not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play.

The adtech industry is not without its daily challenges. However, some challenges present themselves as significantly more prominent, complex and influential than others. In particular, fraud has remained a constant problem.

Viewability is still a divisive subject within the ad tech industry. Whilst its takes into account when an ad has appeared in front of a user, it doesn’t determine whether that user engaged with it and whether that user is your target audience.

Viewability is still a divisive subject within the ad tech industry, but while the benefit of a viewability goal to advertisers is that it ensures their ad has appeared to a user, it doesn’t determine whether that user engaged with it and whether that user is your target audience. So what use is a viewable ad, if it isn’t engaged with? Perhaps the industry needs to re-align its focus on viewability.

Former VP of Sales, Southwest, appointed to US Head of Sales EMERYVILLE, Calif. (May 11, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Danielle Cravatt to US Head of Sales. In her new role, Cravatt will be responsible…

The Emerging Trump Republican Voter Profile by Philip Rosenstein As the Grand Old Party rips open at the seams, political marketers are taking a closer look at an emerging demographic group within the Republican party — one significantly distinct from the traditional Republican demographic. Red, White & Blog spoke with Bryan Melmed, vice president of insights…

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. The tools marketers can…

Five Minutes With: Ittai Shiu, VP Creative Strategy at Exponential What are your biggest opportunities & challenges in marketing tech for next 12-24 We constantly hear about the growth of digital ad spends and how they will overtake TV. This represents a huge opportunity, but the challenge arises from a vast and increasing amount of technologies…

Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in the category of “Best Use of BIG Data.” The submission for this category included an audience insights brief on which celebrities and musicians…

New Advertising Report Shows the Power and Impact of Interactive Video by Kevin Matthies According to a report from MAW ahead of the weekend, Exponential Interactive has just released a new report worth probing further. In the report — “The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising”…

Study: Interactive video ads getting more attention by Kristina Knight Turns out, video is an attention getter. That’s the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. Data from The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can…

Study Finds Interactive Video Ads More Effective Than Pre-Rolls by Troy Dreier The ad tech company Exponential has released the results of a study measuring the effectiveness of standard video pre-rolls compared to interactive video ads. The interactive ads were VDX pre-roll and rectangular video ads, both proprietary formats offered by Exponential. Self-serving? Yes, vendor-created…

What Marketers Can Learn About Millennials via The Comedy Brand of choice: Comedy Central by Lisa Lacy Comedy isn’t for the faint hearted. Neither is marketing a comedy brand to Millennials. But that’s precisely what Comedy Central CMO Walter Levitt does every day. At Adobe Summit 2016 in Las Vegas, he talked about how Comedy…

Interactive Video Ads Garner Best Engagement by Ben Frederick Interactive video is more engaging than pre-roll or standard banner, according to a new study commissioned by Exponential Interactive from market research firm EyeSee. The study compared 30-second pre-roll ad units with VDX interactive ads and standard banner units, measuring attention, how long subjects browsed and…

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception…

Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously…

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns…

For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data on consumers. That would be interesting in most years to film nerds like me. But it’s particularly interesting this year, as the…

Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director. Jessica, previously Marketing Director APAC, joins the Global Leadership Team to…

London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run…

Everyone lies at one point or another — especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, but unfortunately, people even fudge these for a multitude of reasons. How can advertisers be assured that the data they’re receiving is accurate? One way you…

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, today announced the appointment of Luke Donkin as Commercial Director, Australia and New Zealand.

Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s…

Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia. With a reach of over 7.8 million unique visitors per month*, Aimme will lead the…

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, today announced the appointment of Gerard Lechau as Commercial Director, Southeast Asia and North Asia, effective 1st October 2015.

Adotas has featured our own Bryan Melmed, Vice President, Insights Services, in an article on how to achieve true audience engagement. http://www.adotas.com/2015/09/video-creates-ad-engagement-that-matters/

Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding…

Exponential unveils ‘VDX’, a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement EMERYVILLE, CA (April 22, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced the launch of their proprietary, scalable…

Adotas has featured our own Scott Kellstedt, general manager, Appsnack, and his byline on three ways advertisers should leverage mobile ad networks. Check out the Adotas article. Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a…

Exponential’s our own Senior Director of Insights Services, Bryan Melmed, is now featured in AdWeek discussing hidden marketing and advertising opportunities behind soccer in the United States. In the article, Bryan covers our audience insights data (garnered from the e-X Advertising Intelligence Platform) on soccer enthusiasts, and how those insights reveal a rapidly growing fan…

Check out the Advertising Age article. Big Data Is Great, But Marketing Still Needs the Human Touch There is no doubt that data has fundamentally changed the nature of marketing. Not only are we able to target audiences with increasing precision, but the shift to data-driven methods has transformed our ability to understand consumers. We…

Check out the MediaPost placement. Or read the full article below: Publishers: Five Tips To Keep Zombie Bots At Bay Whether you’re in advertising or publishing, scale is the Holy Grail. In a digital environment, dollars and cents really mean clicks and impressions, or traffic to your site. But traffic quality is quietly being degraded…

VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and device. Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted VP of product strategy and operations, Doug Conely, to the position of chief strategy officer. In his new role, Conely will…

Exponential Interactive (www.exponential.com), the leading global provider of advertising intelligence and digital media solutions, today announced that it has appointed six regional vice presidents of sales throughout the United States as a result of the continued nationwide demand for its offerings and services across display, video and mobile. The new executives will report to Exponential’s…

McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table. Emeryville, Calif. – October 29, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy…

NEW YORK, NY —September 12, 2013 — AdoTube, the Exponential-owned in-stream advertising specialist, today announced it will offer select customers the option to run its superior in-stream ad units on any media network or publisher at no additional cost. The business decision reflects a booming industry demand for ad transparency, standardization and affordability, according to…

Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400% Emeryville, Calif., (September 10, 2013) – Appsnack, the Exponential-owned mobile advertising provider that launched a year ago, today announced the company was selected as a finalist for “Best Mobile Branding Campaign” and…

HONG KONG, ASIA – August 14, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, today announced the appointment of Jason Tsang as business director, Hong Kong. Jason joins Exponential with a wealth of sales experience including five years in online media. He has previously held the…

Leading digital advertising company expands global presence; introduces new mobile and in-stream video solutions to Latin American market Mexico City, Mexico – July 31, 2013 – Exponential, the global provider of advertising intelligence and digital media solutions, today announced the launch of its mobile and in-stream video divisions across Latin America. With the launch of…

Display, video and mobile campaign generates more than 65,000 consumer interactions with new Renault Clio Madrid, Spain – 3 June, 2013 Renault has chosen Exponential, a global provider of advertising intelligence and digital media solutions to brand advertisers, to deliver a cross-digital campaign aimed at driving consideration of the new Clio. The campaign, which ran…

Bangkok, June 18, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, has announced Sapanna Pitisookdanont (popularly known as Nan) as business director, Thailand. Nan will be reporting to Kelvin Tan, country manager, Exponential for Malaysia, Thailand and Hong Kong. At Exponential, she will be responsible for…

For the first time, Exponential Interactive will be partnering with the Cannes Lions Festival of Creativity. The festival, celebrating its 60th birthday this year, will see over 12,000 delegates from around the world gather to discuss and celebrate some of the best advertising from all disciplines across the world. Exponential will have a strong presence…

Appsnack, the Exponential-owned mobile advertising provider that launched less than a year ago, today announced the company was selected as winner and recipient of the 2013 “Next Big Digital Start-up” award from the San Francisco Bay Area Innovation Group, known as sfBIG.

Exponential is delighted to announce its partnership with the Festival of Media taking place in Montreux Switzerland. Exponential, as tweet wall sponsor, will be showcasing its data around brands and topics running throughout the conference schedule. In addition, Doug Conely, VP product strategy and operations, will be hosting a showcase theatre session around how data…

AdoTube, the Exponential-owned in-stream advertising specialist, today announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. The research shows that interactive pre-rolls not only drove the highest click-through rates (CTR), but also demonstrated a significant increase in engagement rates over the previous…

Welcome to the premier edition of the Exponential publisher newsletter. In the coming months, our newsletter will be a helpful resource for our publisher partners. We will offer insights into the many exciting projects we are working on, as well as updating you on developments in the industry and providing advance notice on upcoming monetization…

Appsnack, the Exponential-owned mobile advertising provider that launched less than a year ago, today announced that the company was selected as a finalist for the “Next Big Digital Start-up” award from the San Francisco Bay Area Innovation Group, known as sfBIG. The young division is being recognized for its advanced, high-impact advertising technology and engaging…

Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today relaunched its brand engagement video advertising solution Firefly Video. The launch includes two new ad units, Glow and Illuminate, which are designed specifically to drive consumers to actively choose to watch a brand’s video content. Campaigns using the new Glow unit have…