Ability khabarnama section features a roundup of the latest
health, medical, and world disability news focusing on
up-to-the-minute breaking news, video, audio and feature stories from around the globe. International news items and articles include updates on disability legislation and coming health and disability events, as well as medical research breakthroughs, and advances in the field of medicine, science, and cures for various disabilities.

Translate The Content in Your Local Language

Saturday, 4 October 2014

Impact on your Brand - Employing differently abled people

Recently I came to know about KFC’s venture to employ Hearing-impaired employees to run a restaurant in Pakistan. I just happened to see the video and I was touched to the core of my heart. What a profound idea. Then I searched on internet about related news and found two such news items as follows. I tried to discuss benefits and impact on Brand Image of the company. (Internal Brand Image and external Brand Image)

The articles mentioned above had mention of several other such retailers that has already employed or are in the process of employing differently abled persons. Let’s discuss some of the consequences of employing such techniques apart from economic benefits to the organization.

1. Customer Reaction: Customers and the society will see the company as a socio-responsible company and will have a respect towards them.

2. Image/Brand building: Because of reason discussed in point 1, it creates a good brand name in the minds of society and future (probable) customers.

4. Reduced Employee Turnover: High employee engagement will result in low employee turnover ratio for the reasons mentioned in point 3.

5. Reduced Training Cost of Employees: Once the employee turnover goes down, it will result in reduction in training time per year and will result in cost saving for the company.

Internal Brand Building:

One important concept and advantage I want to discuss here and which I feel is relevant to discuss is about Internal Brand Building. By internal Brand Image, I mean image in the eyes of your employees. How your own employees see your organization. When we are busy creating a Brand Image in front of the whole world, it’s even more important to create a good Brand Image in the eyes of your employees. This is even more challenging because you can fool the whole world, but you cannot fool your employees, they will truly know who you really are (they are sitting there working whole day, so mind it you cannot fool them). That’s why it’s even more difficult to build internal brand image.

To speak my own mind, if I would have been an employee of such organization that employs differently abled people, the image of my company in my eyes will certainly improve and I will see the employer as an employer stands apart from the crowd. I will see that it’s not ordinary organization, it’s extra ordinary. If I am proud of my organization, I will work enthusiastically and I will be more engaged in work and my dedication and loyalty for my organization will improve. This will certainly result in financial benefits to my organization.

Financial Benefits:

Obviously, in the long run, the company employing differently abled people will benefit financially because of all the reasons discussed in the above paras. Especially because of Brand Image in front of customers and in the eyes of your employees. My Question to such organizations: My question to such organization is that when they will be making such extra profits/financial benefits out of using such tactics and techniques, are they giving back to the society or employees a part of such benefits received. Are they giving the salaries and remuneration to differently abled employees at par with other employees? Or they are just giving them opportunities at below-par remuneration? The question is posed because of lack of my deep research on the salary data from KFC or organizations that employ differently abled people. But, I came across an article which states that “Salary of The remuneration of a differently-abled working person is commensurate with the job profile.”

To conclude, there are only benefits to employing this strategy of HR to employ differently abled people in the organization. Even if there are any drawbacks, they are temporary and the benefits are long term. This measure will not cost the company anything extra because of reasons discussed in the above pages. Every organization should be encouraged to think on this line and build a better workplace. I hope we will build a better corporate arena with measures like this and make the world proud to have such organizations. I respect them all. Good Job, keep it up and we are with you. What is the duty of Chartered Accountant community?

If you are convinced of the advantages as discussed above, I request that it should be conveyed to your clients so that we can create a positive change in the society. If this article results in employment of at least 10 differently abled people, I will feel it was worth bringing it into paper.

Source : mbaclubindia,30th Sep 2014

Recently I came to know
about KFC’s venture to employ Hearing-impaired employees to run a
restaurant in Pakistan. I just happened to see the video and I was
touched to the core of my heart. What a profound idea. Then I searched
on internet about related news and found two such news items as follows.
I tried to discuss benefits and impact on Brand Image of the company.
(Internal Brand Image and external Brand Image)
1. Retail outlets hiring Differently-Abled
http://www.thehindubusinessline.com/marketing/retail-outlets-hiring-differentlyabled/article4013456.ece
2. KFC Restaurant run by Hearing Impaired Employees-
http://www.workersforjesus.com/dfi/s-259.htm
3. Can And Able -
http://expressindia.indianexpress.com/story_print.php?storyId=882955
The articles mentioned above had mention of several other such retailers
that has already employed or are in the process of employing
differently abled persons.
Let’s discuss some of the consequences of employing such techniques
apart from economic benefits to the organization.
1. Customer Reaction: Customers and the society will see the company as a
socio-responsible company and will have a respect towards them.
2. Image/Brand building: Because of reason discussed in point 1, it
creates a good brand name in the minds of society and future (probable)
customers.
3. Employee Engagement: In countries like India, if the employer gives
importance to differently abled people and employs them, certainly the
employee engagement comes naturally. Productivity sores.
4. Reduced Employee Turnover: High employee engagement will result in
low employee turnover ratio for the reasons mentioned in point 3.
5. Reduced Training Cost of Employees: Once the employee turnover goes
down, it will result in reduction in training time per year and will
result in cost saving for the company.
Internal Brand Building:
One important concept and advantage I want to discuss here and which I
feel is relevant to discuss is about Internal Brand Building. By
internal Brand Image, I mean image in the eyes of your employees. How
your own employees see your organization. When we are busy creating a
Brand Image in front of the whole world, it’s even more important to
create a good Brand Image in the eyes of your employees. This is even
more challenging because you can fool the whole world, but you cannot
fool your employees, they will truly know who you really are (they are
sitting there working whole day, so mind it you cannot fool them).
That’s why it’s even more difficult to build internal brand image.
To speak my own mind, if I would have been an employee of such
organization that employs differently abled people, the image of my
company in my eyes will certainly improve and I will see the employer as
an employer stands apart from the crowd. I will see that it’s not
ordinary organization, it’s extra ordinary. If I am proud of my
organization, I will work enthusiastically and I will be more engaged in
work and my dedication and loyalty for my organization will improve.
This will certainly result in financial benefits to my organization.
Financial Benefits: Obviously, in the long run, the company employing
differently abled people will benefit financially because of all the
reasons discussed in the above paras. Especially because of Brand Image
in front of customers and in the eyes of your employees.
My Question to such organizations: My question to such organization is
that when they will be making such extra profits/financial benefits out
of using such tactics and techniques, are they giving back to the
society or employees a part of such benefits received. Are they giving
the salaries and remuneration to differently abled employees at par with
other employees? Or they are just giving them opportunities at
below-par remuneration?
The question is posed because of lack of my deep research on the salary
data from KFC or organizations that employ differently abled people.
But, I came across an article which states that “Salary of The
remuneration of a differently-abled working person is commensurate with
the job profile.” As told to Indian Express by General Manager (Human
Resources), Lemon Tree Hotels.
http://expressindia.indianexpress.com/story_print.php?storyId=882955
Conclusion: To conclude, there are only benefits to employing this
strategy of HR to employ differently abled people in the organization.
Even if there are any drawbacks, they are temporary and the benefits are
long term. This measure will not cost the company anything extra
because of reasons discussed in the above pages. Every organization
should be encouraged to think on this line and build a better workplace.
I hope we will build a better corporate arena with measures like this
and make the world proud to have such organizations. I respect them all.
Good Job, keep it up and we are with you.
What is the duty of Chartered Accountant community? If you are convinced
of the advantages as discussed above, I request that it should be
conveyed to your clients so that we can create a positive change in the
society. If this article results in employment of at least 10
differently abled people, I will feel it was worth bringing it into
paper. Read more at: http://www.mbaclubindia.com/articles/impact-on-your-brand-employing-differently-abled-people-2673.asp#.VDBg5ED0aO0