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Personalised Home Page

Custom personal homepages are undergoing a transformation powered by modern improvements in browser technologies and the availability of Web content through feed syndication. The popularity of the feed aggregator has enabled new modes of common consumption, including scaled-down experiences of a personal homepage with the 10 most timely pieces of information for each user. If the number of “add to X” personal homepage buttons on pages across the web is any indication, there is a change in reading behavior as new users turn on their personalized experience and add new content once they understand what’s possible.

The growth of the personal homepage faces a few challenges for companies in the space. How do you convert cookied temporary users into user accounts? How can such websites help users discover and add new content to their pages, increasing the usage value and collecting valuable ad profiling data along the way?