Behavioral Science of Influential Communications

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What’s Inbound Marketing? It’s a cost effective, customer friendly style of online marketing that focuses on using content to get found by the right customers at the very moment they are actively looking for your product or service.

It differs from traditional outbound marketing (like typical print and online display ads) that focuses on broadcasting a message of the company’s choosing – at the time they choose to send it – far and wide in the hopes that it will get noticed and resonate with a portion of the target audience at the time it is delivered. Simply put, Inbound Marketing is getting found by customers, and Outbound Marketing is us trying to find them.

Before I could take the certification exam, I first had to complete 16 courses that cover the following topics:

How to Blog Effectively for Business

SEO Crash Course to Get Found

Social Media and Building Community

Successful Business Uses for Facebook and LinkedIn

Viral Marketing and World Wide Raves

Advanced SEO Tactics: On Beyond Keyword Research

Calls to Action and Landing Page Best Practices

Inbound Lead Nurturing

Successful Email Marketing

Midway Inbound Marketing Review

PR for Inbound Marketing

Twitter for Business

Advanced Marketing Analytics

Passion-Inspired Video & Other Creative Content

Social Media for Big Business

Internet Marketing Comprehensive Review

The courses are taught by several industry experts including Avinash Kaushik from Google, Chris Brogan from the New York Times, Rand Fishkin of SEOmoz, and and Mitch Joel, author of Six Pixels of Separation. Although a good bit of it was recap of things I already knew and have been actively practicing, the prespective offered by the instructore was often times invaluable. It was a great program and I gained a lot from it.
Did I mention that it’s free? Check out the Certified Inbound Marketing Professional Certification