The concept of a “gamer” had always more closely resembled a homely troll of a person you might find camped in front of a screen in some dark, dank basement. As disturbing as that image may be, the movement of gaming into the mainstream has done a lot to make it a thing of the past. No longer is a gamer necessarily antisocial, teenage malcontent, but the designation could extend to those as varied as an aspiring four-year old to a grizzled veteran. In the grand scheme of things, this has not been a lengthy transition (several decades or less), but in that short period of time, the video game industry has flourished, gaining millions more potential customers and a new sense of legitimacy.

Gilette Markets Specifically to Gamers?

The ubiquitous representation of video gaming’s stake to legitimacy today is the Nintendo Wii. While it’s certainly a prime example of the industry reaching out to a whole new set of customers and users, the Wii is not the only movement in this direction. Aside from the obvious copycat efforts by Microsoft and Sony with their motion controllers mimicking that of the Wii, the number of user friendly video games has been burgeoning, feeding off Nintendo’s success. From Nintendo’s (arguably more successful) DS using a simple button configuration and stylus combination to the completely intuitive game play behind the Apple iPhone/iPod games, it has become easier than ever for anyone to embrace video games.

While much has been of the excessive nature of childhood video game play, the positive aspects of playing video games are gaining attention. Benefits such as improved visual processing and boosted cognitive skills are receiving attention in the press that might have seemed impossible 20 or even five years ago. Also somewhat of a news phenomenon has been the elderly use of the Wii; specifically the proliferation of Wii Sports bowling leagues. Essentially, by taking a risk and pushing the boundaries of what defined a video game buyer, and more specifically, a video game user, Nintendo opened up a world once belonging entirely to the aforementioned recluses to those who may have once been considered Luddites.

There is no doubt today that the video gaming industry has inexorably changed, but before Nintendo’s bold venture into casual gaming, many questioned their potential for success. By abandoning the “hardcore” gamer demographic, Nintendo committed what some considered industry suicide. Today, however, not only do video games seem to be ubiquitous (with cell phone gaming provide uninterrupted access), but gamers seem to be ubiquitous. Surely, the hardcore gamers still exist, but it would not be unreasonable to find three generations of game players in the same household. So acceptable it has become, gaming is likely to show up in the most unlikely of places:

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