Apple uses art to create technology. Pixar uses technology to create art. You have to be a bit crazy to do both

It's 3:00 P.M. in Richmond, Calif., and Steve Jobs is micromanaging. He's sitting around a conference table at his Pixar Animation Studios with a gaggle of Pixar producers and Disney marketing types, poring over the color-coded, small-print, stunningly elaborate "synergy timeline" for the upcoming Toy Story 2, which Pixar made and Disney will distribute. Ah, the endless promotional arcana of a $100 million aspiring blockbuster: trailers, press junkets, gift guides, sound tracks and on and on...

And Jobs is deeply into this. He sits there nibbling on dried fruit, quaffing his latest Odwalla fruit juice--he loves the new twist-off caps--and perusing...