5 great reasons to shop the frozen aisle at your local grocery store

Life moves pretty fast, especially on a weeknight when the commute is long or the kids have their evening homework and activities. On top of it all, everyone is turning to you for a hot meal.

For a simple solution to your dinnertime needs, there’s one option that reduces time spent in the kitchen: the frozen food aisle. Here are five reasons why you should take a moment to explore your grocer’s freezer section to keep your evenings running smoothly.

1. Save steps during meal prep

Food from the freezer section is specially made to save you time in the kitchen. Behind those glass doors are plenty of key ingredients, ready to add to the pot, oven or microwave for a hot dinner in minutes. Here, you’ll find your protein of choice is already portioned and seasoned, and vegetables are cleaned, peeled or pared. You can even pick up precooked whole grains, such as rice, quinoa and risotto, saving valuable cook time and cleanup.

2. Enjoy bold new flavors in minutes

The frozen food aisle is teeming with flavor-packed, restaurant-inspired entrees, appetizers and sides you can use to spice up your weekly menu. Options like SeaPak Selections Shrimp Wonton Soup and Thai Coconut Shrimp Soup are ready at the press of a button and go from freezer to table in just 6 minutes. These ultra-convenient solutions are a healthy and delicious choice that everyone will enjoy, no matter the time of day.

3. It lets you stock up

Frozen foods maintain their quality for far longer than their fresh counterparts. Next time you make your grocery list, stock up on your favorite frozen staples and mealtime essentials so you’re ready to roll whenever hunger strikes, even when life gets crazy.

4. Convenience at a nicer price

When it comes to saving money at the grocery store, nothing beats the affordable prices in the frozen food aisle. It’s a great place to look for deals on prepared proteins, like seafood, and snag a delicious meal for a fraction of what you might spend at a restaurant.

5. Locked-in freshness and flavor

Frozen options taste just as good — sometimes even better — than their non-frozen counterparts. Flash frozen at peak freshness, frozen foods lock in their nutrients and delicious flavor until you’re ready to heat them up. If your favorite fruit or veggie isn’t in season, no problem! A flavorful option awaits in your grocer’s freezer section.

While life can be hectic with the hustle and bustle of busy schedules, the frozen food aisle can help you make delicious meals in minutes. Be sure to take a little time to check out what's new in the frozen section during your next shopping trip and discover the many tasty mealtime solutions that await.