In today’s fast-paced marketing Arena companies are building increasingly larger contacts databases and deliverability, is becoming an issue for many growing businesses.

Traditional web-based applications, that allow for free sign up with a limited deliverability trial are not functioning for larger companies due to the strict email delivery policies imposed by most of these email delivery platforms.

Email is a medium to reach the targeted audience seamlessly.

Email marketing is a credible, measurable and cost-effective medium that is ignored by many businesses due to the complications of delivery and the data management that is involved.

This is a new area of marketing for most.

Marketing is imperative for the success of any business.

What problems do most businesses face with email marketing? Simply said, most businesses don’t know how. And that’s okay!

This is why choosing the right delivery software and so important.

It’s important to choose an online software platform that has a technical support available for any level of delivery you choose, from a light monthly campaign, to unlimited-sending.

Choosing a delivery software that is unique to you and no other – with dedicated sending domains and IPs.

No-contract month-to-month billing, upgrade and downgrade at any time.

Prorated monthly packages.

Everything is included, even the contact data “targeted to your specific business” and access to the Official web-based delivery software to send and manage your campaigns with great success.

All-in-one email marketing with one simple dashboard that you can login to from anywhere.

10 reasons why email marketing tops any other form of online marketing.

Creates Brand Awareness When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email marketing. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

Cost Effective What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email marketing grows your list and contact database with each campaign sent or email list purchased.

Segmentation With the help of small business email marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email marketing have improved the chances of engagement.

Call to Action Another benefit of email marketing is that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

Easy to Track It is easy to see where you are doing something wrong in email marketing and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business email marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

Result Illustrated Immediately When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

Easy To Create To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

Shareable The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.

Email will be Around Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent. It was sent to almost 400 people. Since its inception, email has been growing consistently. Previously you needed a developer to create an email but now you can easily send emails.

Email marketing is a specific type of marketing focused on targeting consumers with the help of electronic mail (email).

Email marketing is so advanced these days it’s all managed online through a web-based platform.

If you’ve never created an email marketing campaign it can sound daunting and overwhelming at first.

(1) If you want to try email marketing you have to answer one important question – how to get an email list?

There are two ways to get a relevant email list that can help your business – to build your own list or to buy one.

Experts agree that buying an email list is a better option because it doesn’t require as much time or effort. Some marketers might even suggest purchasing email lists are a bad idea, however, most Fortune 1000 companies have built their contacts databases through this method and continue to do so whether it’s through database purchases or Acquisitions of other companies.

Most initial sales in small business are made through the command of email.

Of course, it will cost you money, but is this an investment worth the money?

Before we go into details and explain why it can be good to buy email lists, we would like to mention that you should stick to verified consumer emails provided by reputable sellers that vouch for their services.

Acquiring an Email Lists for List marketing is all about acquiring and using email list databases for marketing purposes.

By buying email lists from reliable sources, you will be able to maximize the effects of your list marketing efforts.

In conjunction with an email delivery software that can complement the delivery process, this method has been proven to work highly effective and it is argued to be the most affordable and effective marketing available today even with social media.

Building an email list, on the other hand, requires time – weeks even months.

On top of that, no one can guarantee that you will be able to build a solid list even after long period of time.

This is the reason why you should buy an email list which you can use right away. A small investment can make a huge change.

It provides cost efficiency We don’t have to talk a lot about this.

By selecting a good email list provider, you will be able to get a valuable list of emails that will bring you an ROI profit.

So, we are talking about a one-time investment that can help you establish long-term relationships with your customers as the purchased databases can be used again and only get stronger and more credible with each successfully completed campaign.

It will grow your email list and this has a direct impact on your business.

The truth is that once you have a list of emails from potential customers, many of them will turn into loyal customers (with the right approach).

By sending regular newsletters and offers via email, you will build consistency and these customers will recommend your newsletters to their friends, family members and coworkers.

In this way, you will grow your existing email list.

It allows geographic selection The best email list providers are offering a geographic selection to their customer.

This means that you can get a mailing list associated with a certain area.

Of course, this area can be more specific (in this case you can use Zip codes or cities/states) or more general like the selection of countries or continents.

“It all depends on the targeted audience.”

This will help you understand why so many people interested in list marketing are buying email lists to add to and enhance their marketing efforts.

Keep in mind that it is expected that the number of daily email users will grow to three billion in the next four years, making email marketing even more powerful.

If уоu are thіnkіng аbоut gеttіng serious wіth уоur online marketing and lead generation for your business, уоu should gain some great insight from this article

Cарturе Cuѕtоmеrѕ: Think of the time yоu ѕреnt gеttіng your current сuѕtоmеrѕ оr buyers. Dо you wаnt tо ѕреnd аll thаt tіmе аnd еffоrt again on уоur next рrоjесt? Of course nоt. With lіѕt mаrkеtіng, you саn сарturе сuѕtоmеr’ѕ е-mаіl аddrеѕѕеѕ аnd ѕtау in tоuсh with them on a large scale. Thіѕ gіvеѕ уоu a rеmаrkаblе advantage over оthеr marketers when thе nеxt product lаunсh is соmіng up. Your lists get tighter and more accurate with each successful campaign delivery.

Rесurrіng Income: Dоіng list mаrkеtіng іѕ оnе оf thе ріllаrѕ оf rесurrіng іnсоmе. Of соurѕе, уоu hаvе tо рut some tіmе аnd еffоrt іntо уоur lists, tо kеер mеmbеrѕ соnnесtеd tо уоu. But as a rеwаrd, you hаvе a whole lіѕt оf buуеrѕ thаt you can send your offers to at the click of a button. This іѕ nеаrlу a guarantee to mаkе regular money as you can view who has opened, read and clicked through on your previous messages.

Position уоurѕеlf аѕ аn аuthоrіtу: Thіѕ gоеѕ hand in hаnd wіth building truѕt. Bу рrоvіdіng уоur lіѕt wіth vаluаblе соntеnt, thеу will see whаt knоwlеdgе and expertise уоu have tо оffеr. This аѕресt оf lіѕt marketing will become vеrу іmроrtаnt whеn уоu want to gеt into thе gurus’ footsteps аnd ѕеll vеrу high tісkеt programs or a lot of quantity and volume. You wіll ѕее that реорlе are muсh more lіkеlу tо think that they саn get ѕоmеthіng оut оf a $497 program that уоu оffеr, when уоu gave thеm frее, honest and valuable іnfоrmаtіоn bеfоrеhаnd.

Get еmеrgеnсу money: What does thіѕ have tо do wіth list mаrkеtіng? Wеll, just imagine for a mоmеnt, that you get a huge unеxресtеd expense or you are operating in a slower time of the year for your particular business. Yоu can аѕѕеmblе a ѕресіаl offer frоm уоur рrоduсtѕ. Thіѕ offer may bе a special рrісе, and it will show your customers that it pays to act upon your special offers when available. list mаrkеtіng is hands down, one of thе bеѕt forms to еаrn mоnеу through marketing and achieve a high return on your investment.

Like this:

I was recenlntly speaking with the CEO of a large corporation about growing contact lists and the best way to go about it;

Keep in mind this client is a big company and have many tried and have used many different methods to acquire and deliver messages and have been doing so since the dawn of the internet.

Companies such as these are choosing Official email marketing for its unlimited sending capability and ease of use with the rotation of Ips and domains for best possible delivery of large databases.

The software provides full control over every element of your email marketing but also implements ease-of-use support and automation features.

Big Data as it has come to be called it’s not only for large companies, but also can include small businesses due to the ease of acquiring digital data through companies such as Official email marketing.

Companies like Official can completely manage everything from A to Z for any of your email marketing campaign requirements.

With Official Email Marketing you can provide your own data or purchase high-quality low-cost consumer big data lists for use with their web-based email sending system.

In the world of direct marketing, email marketing is the most popular. Email marketing makes use of electronic mail as a means of forwarding advertisements and commercials to people all over the globe.

This kind of marketing has become popular in this rapid growing technology-era. It has become an essential marketing tool yet many businesses are still not taking full advantage of this simple method of marketing.

Having an instant connection with your customers can develop a merchant-customer relationship in order to enhance business based upon loyalty and trust. Providing valuable information about your product or industry or special offers can always entice new business.

It is not only used to develop a merchant-customer relationship but to send emails to new customers and companies to better promote your business.

Your messages are delivered with the click of a button to a wide range potential customers. This is the basic foundation and purpose of business marketing.

This article discusses why email marketing has become one of the best marketing techniques.

6 Comparison with traditional marketing methods.

Email marketing is very different from the traditional marketing in many noticeable areas;

It promises an exact return on investment and the marketing results can easily and efficiently be tracked down. Email is reported to be a much more cost effective marketing means than the mainstream mail marketing techniques.

The advertisers can make a direct communication with the customers unlike in the mail marketing.

To some degree it does not require any initial investment. Traditional marketing methods required money for even a small advertisement. With email you can create craft and send a limited number of messages without any special software or hardware.

A single email can address a million people at a time unlike in other marketing methods.

The emails can even be made personal depending upon the quality of Daedalus that you obtain. Some data has numerous fields of information like full name mailing address phone numbers and more.

It requires less time and money compared to most other marketing strategies.

There is a reason that mostly every Fortune 1000 company and major brand or business uses email marketing to some degree.

The Benefits of Email Marketing

With the rapid increase of internet usage globally, email marketing is becoming the most frequent marketing means.

According to a research, email marketing has proved profitable to many businesses and startups.

Email is arguably one of the most profitable and beneficial marketing methods in this digital era.

Increased opportunities

This widely used means of marketing offers more opportunities for small businesses that are on their road to success.

With email marketing, businesses can develop their roots anywhere and form relationships with a larger audience right from the start.

It is Targeted

The issue of non targeted marketing had been solved by Official Email Marketing.

With the emergence of email marketing, one completely has the authority of his business audience. One of the major benefits of email marketing provides the ability to build and grow your email contacts databases with each new campaign sent. This database has tremendous value to your company’s marketing efforts.

The messages and emails are usually sent to the specific clients who have signed up for it or opted in.

When consumers read the email messages or click through a call to action link contained within the body of your message, this can be tracked by the email marketing software.

Opens, reads and clicks can be collected automatically by using web-based software platforms such as Official Email Marketing.

Email Marketing is Shareable.

With a single click of a button, a single email can be shared with millions of other people. Any new news or offers are immediately forwarded to clients and customers.

This way any new company information does not stay behind the curtains and is immediately shared and viewed by many.

Develops a merchant-customer relationship

Sending emails to the customers and companies with a purpose of developing a loyal advertiser-customer relationship. The emails sent to previous customers are given a more positive response.

Provides an open platform for merchant-customer communication

In the online marketing process, there are always a number of questions from customers.

Many companies have stated this problem was a major issue and quite a cumbersome process before an email marketing strategy was introduced.

Now, via emails, the business can easily ask their clients about the marketed product. This way businesses are taken to another level. And if your client no longer wants to participate they can easily opt-out or remove themselves from any future mailings.

It is measurable

There are many marketing avenues that can not give precise results, like print, radio, or traditional static ads. Rather the results are ambiguous.

The customer’s feedback can further tell the business what’s-working and what’s-not.

Email Marketing is Cost effective.

One of the major benefits of email marketing is that it requires no investment. Email marketing is cheap. Unlike the usual manual traditional marketing, it does not involve any printing or posting costs.

It is easy to create

You don’t require a huge marketing team to start your business marketing plans.

It is easy to track

Many online softwares are now developed to track down the customer’s activity and will provide important campaign statistics.

Fast responses

Email marketing, along with being cost effective, is also time efficient. With a good subject header and informational email message your response rate will increase.

Flexible

Flexibility is another characteristic of email marketing. With the statistical knowledge of the emails, the advertisers work out the parts that are working and the ones that are not sometimes considered split testing.

This can eliminate any wasted campaigns and promote more efficient marketing ongoing.

Global

Another very major advantage of email marketing is that it is spread over a wide platform.

With a single click, you can send a single advertisement to a wide range of people all over the world who further shares it with others.

Highly Personal

Emails are flexible enough to allow the sender to personalize with the details one wants. The sender can make formal and informal advertisements depending upon the audience and fields of data provided in the data lists.

The way of not only addressing the greetings can be adjusted in emails, and use of city, phone number, comments or any other information can be inserted into the email for additional personalization.

This facility is obviously not available in any other kind of marketing strategy.

Interactive

Email marketing is interactive. One can make use of videos, games and even music along with simple written messages to keep the targeted viewer drawn in.

Less Limitations

Email marketing can be initiated or scheduled for anytime and from anywhere.

It does not actually require a particular environment to get started as it’s online web based software.

Requires less efforts

The efforts put in by a marketer is far less than those put in by a regular methods. However it’s of high importance for best response to make an attractive advertisement.

Boosts up the business

Businesses that are slowing growth because of poor marketing strategies are breaking new ground and growing again with email marketing.

According to recent marketing report, businesses that are stuck with the same marketing methods need to switch to new marketing approaches like email newsletter campaigns and Influencer marketing.

Segmentation

Segmentation is the practice of splitting up your email list into more targeted groups. No other marketing method other than email marketing allows segmentation.

Immediacy

Emails have made marketing faster than it was before.

A business can start seeing positive responses within minutes of emails being delivered. Previously, the businesses had to wait days and even months after placing new advertisements.

With email marketing, the results are seen immediately.

The immediacy of the email marketing can also be linked to the faster communication means that the marketing has brought with itself.

The Email advertisers don’t need to wait for anything and can immediately send emails to millions of people advertising their new products.

More Frequent Communications

Just because email takes a very short time to create and send messages to a huge audience, it has made communication between the advertiser and the customer faster and more frequent.

Instead of posting regular emails and letters to the clients once or twice in a month, e-marketing allows daily news update to the subscribers about the new products and services.

It is simple and efficient

Most of all, email marketing is just as simple as one advertiser would dream of.

Anyone can do it anywhere and at any time without any external issues. Apart from being a very easy way of advertising, it is just equally effective and has helped boost up millions of businesses worldwide.

Things to be kept in mind when email marketing

Despite the numerous advantages and wonders of this kind of marketing, there are a few things to be very particular about while email marketing or your emails would be of little or no help.

Relevance

Emails allow a huge space to the advertisers for writing everything they can to market their business.

However, relevance is very important when writing emails.

The clients may get put off and stop further viewing your email if it is too lengthy and off the track or pitchy.

Are you looking for a simple way to promote your business, get some sales and some leads?

Over 70% of marketers agree, email marketing is core to their business operation and most marketers claim that an email is a critical tool for ongoing sales and new client acquisition.

With the Official software there is nothing to download or install – simply log into your web-based email marketing software account from anywhere and create high impact personalized email messages: OfficialEmailMarketing.com

This service: enables you to send one email to several people, or an exclusive email to each person on your list.

You can send unique emails to each recipient with personalization crafted with a high-quality template for hire conversions.

Usually, big Data is used for marketing email lists or newsletters. If you have a list of prospects or customers, you can send them contents that are of relevance to their business or interest, from just a single application.

Our Big data email service enables you to send to any list of your choice, in spite of its size. However, the frequency at which you send the mails is up to you entirely, and this should be based on what your recipients expect.

Your engagement data, which includes unsubscribes, remove reports, as well as open and click rates, will let you know whether your message is hitting the mark or not.

The Official Email Marketing software pricing is based on the numbers or volume of email you send, not the size of your list.

We provide valuable insights across your entire email program:

Open and click tracking to measure engagement

Deliverability rate to ensure your email is getting to the recipient’s server

At OfficialEmailMarketing.com we have an online, web-based, email software to manage your mailing lists and also set up your email marketing campaigns in just a few easy steps.

Official Email Marketing software combines into one product the practicality of a big data email software as well as the flexibility of our web service.

Our Official new release software version is full of amazing features;

EMAIL MARKETING MADE EASY

email campaigns don’t require expensive hardware or software: they can be handled and managed effectively on your mobile, laptop pc or desktop computer to an online web-based platform that’s easy to manage and login.

Your Email marketing is mainly based on a trusted relationship with your customers: Official Email Marketing will help you build it, improve it, and keep it.

Like this:

Email marketing is an important platform which is used by most marketers to increase business popularity.

Email communication is primarily used for expanding business – by creating connections with more customers and encompassing a larger audience through targeting.

There are many benefits associated with email that traditional advertising platforms can’t provide.

Advantages of adopting email marketing for your business.

Targeted audience: Email marketing allows the advertiser to get involve with their targeted audience.

It’s not like a television or digital ads where you are advertise your product within the same sea of people of which many of these ads are not targeted per set as the algorithm prioritizes local targeting in many cases making the advertising less targeted to the consumer but perceived more targeted to the advertiser.

By using email, you have shortlisted the data based upon a number of factors;

The audience may be selected on the basis of their job status, locations, demographics or similar reasons.

This method ensures that the content is pushing towards the right audience.

Brand Awareness: This is the catch point in today’s competitive business setting. Everyone wants to increase their brand awareness.

No doubt, it is the most important factor influencing the productivity of a business.

By creating attractive and strategic content for your selected audience increases not just the awareness but value of your brand.

There are certain methods you might employ in order to have a better impact on the audience you’re trying to connect with using an email marketing campaign.

Always use a professional email delivery platform can help streamline all your delivery with simplicity and help you stay in consistent contact with your customers.

Sharing: Unlike many digital advertisements, emails can be easily shared and stored for reference.

A simple button can ‘forward’ and distribute the same offer or deal to anyone they feel it can help.

Measurable: Many analytics are interested in knowing the output of the advertisement channels.It is often difficult to accurately evaluate the results with various marketing channels.

The method of email marketing gets a superior edge here by providing precise metrics, click and open rates, delivery rates and the number of subscribers can increase with each successful campaign sent.

Cost-effective: This is an appealing advantage linked to email marketing.

Contacts databases from big data companies can be an excellent way to acquire contacts databases and using a compliant marketing software can allow you to rapidly succeed with email marketing.

Email Marketing:

The success rate of email is dependent on a list of many factors like speed, message, subject, and delivery.

For the message, the goal here is to create content that the user can’t escape without entertaining it. It must engage the customer fully to obtain the gains from email marketing.

Tips for effective email marketing;

First Connection

The first step is to develop a strong connection with the reader and provide details and content related to the subject header they clicked on.

The email shouldn’t start and end with the deal offer or product details. Build the reputation; make the customer familiar with your business and the various services it provides.

Allow many methods or links through which the customer can contact you.

Then move to the project details and end with a strong message of what your business furnishes to offer for the customer.

Friendly manner

The prime goal is for an email to get opened, clicked and read is the friendly approach. Everybody had a busy and hectic schedule already.

Nobody wants to receive emails from firms talking in a less-influential and complex technical manner.

So here are some of the ways to make your emails look more friendly and user-engaging, rather than complicated;

Personal touch: Give a personal touch to writing your email as you were sending it to one specific person only.

Be honest and “remember” the opener subject header doesn’t necessarily need to sell anything but simply get the reader to open the message.

Valuable and timely: This should be your manner while emailing the customers. When you have a new deal and product, email them.

When you have nothing and you are still sending them messages they may eventually lead to blockage of your emails.

Be useful: You have to act like you are a friend of your customer so email them while you think it to be useful to them.

Make it in clear and in a manner that’s useful.

Personal Details: Add your personal contact details or something about you or your company to make a more bonded connection.

Reward: Design your email in such a way that after reading, the customer has availed a useful set of information.

Be gentle in your style and try to inspire and motivate them to talk about your product.

Subject lines of emails

After ensuring that your emails are very friendly and affectionately written, next step is the title or headlines of the emails.

Most often the email fails to get open because the title wasn’t impressive, convincing or helpful in any way.

Powerful words: Use powerful words and keywords in your subject and body content. Your words should be somewhat charming and striking at the same time.

Your words should be like a hypnotic spell, which allow the customer to stay bound with it unless they have reached the end of the email or clicked out for more details.

Numbers: It’s good to use numbers in your titles if they can be added. They get that distinctive and notable touch to allow the user easily spot them in between the heap of the emails.

Specific and unique: Be specific in your subject lines. Don’t wander around or generalize.

This can be learned from others too. Notice the subject lines of your most favorite emails and see how they acted to bind your connection with them.

Make an optimum subject line length, don’t stretch it to make it look boring and neither too short to be less convincing. Seven words 50 characters seems to work the best.

Experiment: Keep experimenting with your words and ideas.

Through this; you may learn what gets a higher user rating. Don’t stick to the same pattern every time. Try to add that eccentric touch to it every time and remember it’s not always a home run.

Writing techniques

There are certain methods to writing emails that are tactfully communicative and obliging.

Focus: Keep all of your work aside. Take a deep breath and focus that you are going to make the best profits out of this email.

This is not an ordinary email but a special one, to clearly define your business, products or services.

Fast: Write your emails fast as it manifests the personality and real strengths, and gives a genuine touch to it.

Medium length: Curtail the lengths as per the content of your data. Make sure you aren’t killing the customers out of boredom or keeping a wide information gap by keeping a very short length of emails.

Questions: You must add some questions in your email. This acts as an empowering and a convincing approach. It makes the customer stay focused.

Greetings: Add greetings as if you were sending an email to your friend after a long time. Add the rigor in your emails and make them look vibrant.

Natural: Keep the flow of your emails natural. Don’t make them look artificial or unimaginative.

A simpler, yet sophisticated look captures the attention of the user.

Don’t brag too much about the importance of a product. Write it in such a way as you are actually helping the user by providing a more useful set of information.

Words: Don’t talk in complicated language. Just imagine you are conversing with a friend so how the flow of your words will go like.

It should be generous, quirky, enthusiastic and proficient.

Relevant: Keep the email content relevant and in-line with the purpose of your overall subject.

Don’t add unnecessary or unrelated details in your content.

Font: Change the font header of your writing when introducing a unique element.

This makes it stand out in the text. The font size can also be altered as per the requirements of the statement.

Sell your products

The ultimate goal or objective of the emails is to enhance the productivity of the business.

There are certain tips that will help you get the better gains.

Benefits: Highlight the benefits that your product will offer to the customer.

In other words, the point here is that you will narrate in such a way as you are doing the welfare of your customer.

The trick is to make the customer think that he will be missing something by neglecting the deal.

Deadline: Make sure to add the deadline like the deal will stay for some days.

This actually does prevent the procrastinating attitude of the customer. Subconsciously, it can make the customer act hastily towards that project.

Stories: Make interesting stories about your product. Amplify the benefits in such a way to make it seem absorptive and spellbinding.

Worth not the features: The aim should be to explain the value of your product.

The convenience, the product is going to offer should be mentioned.

The target is not to explain just the dimensions of the product but why are these dimensions beneficial for the user.

Brief and concise: You don’t have to write all the information in a single email.

Leave the customer curious to know further details of the product by visiting the websites Url or other links.

Action orientated: The email style should force the customer to take action after reading it.

It should be impressive and powerful to motivate the customer and leave an impact on him after he has read the whole email.

Design and colors: The design should be captivating and appealing to the customer.

You can also use various color ranges to highlight some aspect of the email. Change the text style often, like italic or bold. Vary the style as when an important thing you are going to state. This actually keeps the user lively and active towards the email.

Email Marketing is a very helpful tool to improve the business performances. The idea is to adjust the emails and set the format in such as a way to force the user subconsciously to take actions towards it.

Many successful businesses use an email marketing platform. In fact, it is more of a practical and functional approach to the customers.

To make it more successful, these tricks or hacks need to be incorporated into your emails style. If you employ these methods correctly you will also notice a substantial improvement in your call to action.