For Immediate Release

Gevril Group is Pleased to Announce the Appointment ofLucy Korchnoy as Brand Manager for Edox Watches in the U.S.

Lucy Korchnoy brings her extensive watch industry expertise to Gevril Group as the new U.S. brand manager for Edox Swiss Watches. Lucy’s responsibilities will include representing and promoting Edox in the U.S., as well as building the brand’s retail network.

Prior to joining Gevril Group, Lucy Korchnoy served as General Manager for the first Frank Muller boutique in the U.S. This flagship New York City store was a showcase for Frank Muller’s sophisticated and extremely complicated timepiece creations, and Lucy, who is fluent in both English and Russian, was a key player in introducing the high-end brand to the U.S. market.

Lucy’s love of luxury watches and her knowledge of the industry will be a valuable asset to Edox as it continues to expand its retail presence in the United States. The Edox name is already familiar to discriminating customers on five continents. The Gevril Group is confident that with Ms. Korchnoy’s help, this historic and highly regarded brand will continue to build its reputation as one of Switzerland’s leading names in fine timepieces.