How Jeremy B started their logo design journey

Company name

Tri-County Water Services, Inc.

Overview

We are a small company based out of rural PA that services a large area between Harrisburg and Philadelphia. We set ourselves apart through knowledge and professionalism. Change is inevitable and our industry is shrinking around us. We view this as an opportunity and our culture reflects our attitude.
Our mission statement is currently the following:
Tri-County Water’s mission is to offer professional, knowledgeable plumbing and septic services to the community while providing a fulfilling and meaningful workplace for our employees.

Tell us a bit about who you are and the people you reach

We are targeting all homeowners within our 1-2 hour geographic radius (Philly to Harrisburg). Our higher margin jobs exist in the septic portion of our business and only until recently we have been promoting plumbing.

Target Audience:

Blue to White Collar residents within our specified area. Homeowners with public and private water and sewer systems.

We are NOT targeting other contractors or landlords.

Requirements

Simple, tasteful, timeless.
We currently our using a cursive style font (and we despise it). We would prefer a clear, concise font.
I want to be able to use this indefinitely (hence: timeless).
I need something to build a brand and promote/advertise the company.
I need a logo that I could use in a franchise scenario.
No cartoons, characters, etc.

Our current logo incorporates a simple water drop with dark blue and white coloring. This "drop" has been building somewhat of a brand for us and we would like to use it somehow.

Due to the fact that we are "adding" the septic to our brand we thought of incorporating a greenish color.

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Remember, you are the experts. We are just plumbing and septic professionals.