Journée achetez local / Buy local day, "we are a group of independent Montreal businesses and we want to fight this recession. Shoppers are nervous and we are feeling the pinch. They are spending less in small independent neighbourhood businesses and seriously jeopardizing our survival, with some who have already closed shop. Buy Local Day will be held Saturday April 25th in effort to make consumers aware of their power to sustain their beloved neighbourhood businesses that make up not only the backbone of the Canadian economy, but supply the charm and warmth of a community."