Broadway Dancer Ryan Steele Wakes Up (On Camera)

Trending strongly on social media is this video of dancer and Broadway actor Ryan Steele sharing a video of his energetic wake-up routine.

Called #SharetheMattress, it is part of a viral campaign to promote contemporary dance company KEIGWIN + COMPANY and the return of their signature piece "Mattress Piece" that they are bringing this fall to New York City as part of their tenth anniversary.

KEIGWIN + COMPANY comes to the Joyce Theatre from October 29 through November 3, 2013. "Mattress Suite" will be featured during the run.

Steele is currently appearing in the Broadway hit "Matilda." His previous Broadway roles include the revival of "West Side Story," "Billy Eliot: the Musical" and "Newsies."

He also has a role in the film "Five Dances," which is currently playing in New York at the Cinema Village.