LOS ANGELES – February 28, 2012 - In celebration of Atari’s andPong’s 40th anniversary, the company today announced the official start of its Pong® Indie Developer Challenge, calling on entrants to reimagine the classic game for a chance to win up to $100,000 and see their vision go from concept to market. Beginning February 28, 2012, developers can submit their original take on Pong® for iPhone®, iPad® and iPod® touch devices, with finalists launching their games on the App Store later this year under the Atari brand. Winning entries will also receive a long-term publishing agreement with Atari that includes development, creative resources and full marketing support. Submissions are now being accepted until March 31, 2012, 11:59pm ET, at: www.atari.com/pongdeveloperchallenge

“The Pong® Indie Developer Challenge is a great opportunity to celebrate the 40th anniversary of an iconic game franchise,” said Jim Wilson, CEO of Atari. “We are enthusiastic about working with the independent developer community to evolve Pong®through a wide variety of creative concepts and gameplay experiences that will further engage our Atari fan base and introduce new consumers to this pioneering video game franchise.”

About ATARI, SAAtari (www.atari.com) is a multi-platform, global interactive entertainment and licensing company. The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®,Backyard Sports®, Deer Hunter®, Ghostbusters®, and Rollercoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (via web browsers, Facebook® and digital download), on smartphones and tablets and other connected devices. The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.