Lego ‘To Raise Prices By 5%’ After Brexit Weakens UK Pound

'Thanks Brexit.'

Prices of Lego will rise in Britain in the new year, the Danish company has confirmed.

Lego Group is increasing its prices in response to the pound’s decline in the aftermath of the EU referendum.

According to a letter signed by vice-president Fiona Wright, the price rise is “a direct result of the continued devaluing of the UK pound.”

Ekaterina Minaeva via Getty Images
Lego prices in the UK will go up in the new year

Wright adds that the company has been monitoring the exchange rate in the belief the pound would recover, but: “the complete opposite has occurred with the pound devalued by approximately 20%, therefore holding prices are no longer sustainable for Lego Company Ltd.”

The letter was published online by user Robb Lewis, who remarked: “Lego prices in the UK going up by 5% as of January. Thanks Brexit.”