Your Daily SEO&nbspFix

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

We at the Mozplex have noticed a recurring event. Somewhat regularly, one of our community members—sometimes even a Pro subscriber—will ask us if we know of any tools that'll do a good job solving for a particular use case. They've got a need and are looking for a solution. That solution, it turns out, is available in our own tools—they just never made the connection.

This week, we began a series of video tutorials we're calling the Moz Daily SEO Fix. The videos are shorter than two minutes each and are designed to offer you solutions to some of the most common problems faced by SEOs and online marketers of all stripes. A new video will be released every weekday for a month, and we'll post a weekly roundup on Thursday afternoons.

Whether you're a seasoned veteran of the old SEOmoz days or have never once used a Moz tool, we hope these videos will show you a way to make your marketing life a little easier. =)

Update: We've published three more posts with 4-5 video tutorials each; make sure to check them out:

Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.

Week 3: Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunities delivered to your inbox.

Week 4: How to use Fresh Web Explorer to build links, analyze rank progress for a given keyword, use the MozBar to analyze your competitors' site markup, use the Top Pages report to find content ideas, and find on-site errors with Crawl Test.

Week 5: How to use the full SERP report, find fresh links and manage your brand online using OSE, build your link profile with link intersect, find local citations using the MozBar, and screw up while filming a Daily SEO Fix video (blooper reel!).

Fix 1: How to reclaim links using Open Site Explorer

In today's Daily SEO Fix, David explains how to use the Open Site Explorer's top pages tab plus the filter for 4xx and 5xx errors to find the pages on your site with the most potential link equity that are broken and can be redirected. 301'ing these URLs to relevant pages on your site can give your rankings a serious boost.

Fix 2: How to build links using Fresh Web Explorer

In this Daily SEO Fix, Michael shows you how to set up an alert in Fresh Web Explorer for anyone who mentions (or links to) your two biggest competitors but not to you. Monitor your inbox for these alerts and you'll find new link building opportunities, ripe for the picking.

Fix 3: How to find the best times to tweet using Followerwonk

Finding the best time to tweet is unique for everyone and figuring out what times work best for you is key to maximizing your presence on Twitter. In this Daily SEO Fix, Ellie shows you how to use Followerwonk to find the best times to tweet so your followers don't miss out on your updates.

Don't have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Trevor manages Moz's Content Marketing team, which works to blend our rich history of educational content with an increasingly diverse and multi-faceted suite of marketing software. That work involves finding and reaching our products' target audiences in ways that offer value and encourage brand affinity. In addition to supporting and championing the team, Trevor works to research and set appropriate KPIs and metrics for our content's success, tracking, analyzing, and reporting on that success as the goals of the company evolve over time.

Thanks for sharing! Re point #2: Google Alerts can really help lift your game another notch here. Set up alerts for yourself and competitors to get instant link building opportunities from Google. Usually these are in the form of mentions which you may be able to convert to links if you play your cards right.

Definitely a fantastic use of Google Alerts -- thanks for mentioning it!

I should also mention that there's an "Alerts" feature built right into Fresh Web Explorer, the tool Michael mentions above. Skip to about the 1:00 mark in the second video, or for more details, check out the post we wrote when we launched the alerts feature. We're definitely biased, but we like it even better than Google Alerts. =)

The daily fix is such a great idea. It is so hard to find time to do anything without getting distracted. The two-minute videos with really actionable tips are exactly what I needed. Thanks so much whoever came up with the idea.

Thank you Trevor Klein, Reclaiming links is good practice most of SEO ignores, but as time passes this issue really impacts. So this is a good reminder.

You second point, setting an alert for top 2 competitors (when their name is mentioned in the web) is very good trick. This is how you could know when and how they are getting mentioned and this will open the opportunity that you could also be mentioned in future. This is how you can walk parallel to you competitor. Great tool dear.

But the trick to find the best time to twit is good but many case studies or survey revealed that timing of post has not impacted much. I read in many blog or articles that this is just a Myth.

If you ask me, the importance of the timing of your tweets is related to the average number of accounts your followers are following (something you can also get a sense for in Followerwonk!). This allows you to approach the issue with common sense, rather than requiring a full study.

Think of it this way:

If I only follow 40 or 50 accounts, I'm fairly likely to come back into Twitter and scroll through every new post. If that's the case, the timing of tweets from accounts I follow doesn't matter; I'm going to see them anyway.

If I follow 600 accounts, though, or 6,000, there's absolutely no way I'm going to have time to look through everything. If that's the case, I'm only going to look through the most recent tweets, and so the timing of those tweets matters quite a bit -- the accounts that post when I tend to log in are more likely to get my attention.

You can see it shows only 7.9% of my followers are following fewer than 100 accounts... which is a pretty good clue for me that timing matters to the vast majority of my followers. (You can find those stats under the "Analyze" tab in Followerwonk.)

No worries! If you ever need help, you can send a quick email to help@moz.com, and they'll get back to you just as soon as they're able. I pinged them for this one, and they whipped up a screencast showing you just how it works with your account. I'll email it to you now. =)

Fix # 3 is my favorite as I have to rely heavily on twitter for conversions and content marketing. Followerwonk is a fantastic piece of tool and has helped me a great deal in driving the engagement that I love :)

Thanks, Waleed! She used Followerwonk to analyze when during the average day her Twitter followers are sending their tweets, and thus when would be the best time for her to send *her* tweets (while they're online).