Samsung Telecommunications America, LLC (Samsung Mobile)has
released a 60-second sneak-peek ad, entitled El Plato Supreme, on
Samsung Mobile’s U.S. social communities as a lead up to the 2-minute ad
for the big game on February 3.

“The Big Pitch,” the full 2-minute ad, and an extended cut version with
never-been-seen footage will be released later this week. Consumers will
have the opportunity to weigh in on their favorite moments and win
prizes using the hashtag #TheNextBigThing.

"The anticipation of Super Bowl ads creates a unique consumer
experience,” said Todd Pendleton, Chief Marketing Officer of Samsung
Mobile. "'The Next Big Thing' campaign has allowed us the flexibility to
tap into significant cultural moments and relevant conversations while
showcasing our innovation."

“The Big Pitch” ad features the Galaxy family of products including the
Galaxy Note™ II, Galaxy S® III and Galaxy Note™ 10.1.

In 2012, Samsung Mobile aired its first Super Bowl ad launching a new
category of smartphones with the Galaxy Note™. The ad, which was
developed by 72 and Sunny, won the Twitter Ad Scrimmage that included 30
brands and 42 spots. The Galaxy Note™ went on to sell 10 million devices
globally in 9 months followed by the Galaxy Note™ II which sold 5
million devices globally in 2 months.

"The Next Big Thing" campaign has always been about keeping a finger on
the pulse of what is current and relevant to consumers,” said John
Boiler, CEO of 72 and Sunny. “This ad represents our collaborative,
real-time approach to creating ads with Samsung. Their unique approach
to marketing has given them a competitive edge and has helped propel the
brand to be one of the top 10 in the world.”

Samsung, Galaxy Note, Galaxy S III and Galaxy Note II are trademarks of
Samsung Electronics Co., Ltd. Other company names and marks mentioned
herein are property of their respective owners and may be trademarks or
registered trademarks.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics
andthecore components that go into them. Through
relentless innovation and discovery, we are transforming the worlds
of televisions, smartphones, personal computers, printers, cameras, home
appliances, medical devices, semiconductors and LED solutions. We employ
227,000 people across 75 countries with annual sales exceeding US$143
billion. Our goal is opening new possibilities for people everywhere. To
discover more, please visit www.samsung.com.

The competition among public cloud providers is red hot, private cloud continues to grab increasing shares of IT budgets, and hybrid cloud strategies are beginning to conquer the enterprise IT world.

Big Data is driving dramatic leaps in resource requirements and capabilities, and now the Internet of Things promises an exponential leap in the size of the Internet and Worldwide Web.

The world of SDX now encompasses Software-Defined Data Centers (SDDCs) as the technology world prepares for the Zettabyte Age.

Add the key topics of WebRTC and DevOps into the mix, and you have three days of pure cloud computing that you simply cannot miss.

Cloud Expo - the world's most established event - offers a vast selection of 130+ technical and strategic Industry Keynotes, General Sessions, Breakout Sessions, and signature Power Panels. The exhibition floor features 100+ exhibitors offering specific solutions and comprehensive strategies. The floor also features two Demo Theaters that give delegates the opportunity to get even closer to the technology they want to see and the people who offer it.

Attend Cloud Expo. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.