Krux raises $35 million in funding

Krux is a cloud-based data management company that has raised $35 million in Series B funding led by SAP Ventures with participation from Time Warner Investments, Visionnaire Ventures, Temasek, Accel Partners, IDG Ventures and The Entrepreneurs Fund. Nino Marakovic, CEO and managing director of SAP Ventures, will be joining Krux’s board.
Krux has raised a total of $50 million since being founded in 2010. The funding will be used for expanding its global sales and support teams. Krux helps publishers and marketers improve revenue and engagement with customers through the delivery of personalized and real-time marketing experiences as they navigate from their laptops, tablets, smartphones, and connected TVs.

“In the last year, our cross-screen DMP has enjoyed accelerated growth and marketplace penetration with more than 1.6 billion unique monthly users including some 300 million mobile devices,” stated Tom Chavez, co-founder and CEO, Krux. “We already operate seven offices across four continents supporting more than 100 enterprise clients. Data management is fast becoming the center of the enterprise marketing stack. With the support of our original and new investment partners, we will gear-up aggressively to address this significant marketplace opportunity.”