Telecommunications

In the first years of the Internet, when telecom was coming into its own, networks were exploding and network management was challenge enough. But the network management market is now mature, and the opportunity for growing business now lies in data intelligence and information services.

Telecom is awash in data—it floods in from customers, from mobile devices, and from the network infrastructure. The PHEMI Central Big Data Warehouse can help the telco manage all this data—keep up with it, keep it secure, govern it effectively, use it to drive outcomes, to separate “fresh” data needed for value-add analysis from cold or low-touch data, and to scale storage.

Infrastructure Investment

Being able to identify high-value usage on your infrastructure assets can mean the difference between high-value and lacklustre ROI. A big data warehouse can help telcos analyze customer detail records, device usage records, base station utilization, the CRM system, and network logs for a clear picture of relative profitability for cell towers, base stations, and other capital assets, so that service providers can prioritize capital investments for optimal ROI.

Product and Service Rollout

Consumer intelligence is the key to products and services that engage customers and promote usage. While traditional enterprise data warehouses can’t keep up with the amount of data or deal with the unstructured data available about product usage, the PHEMI Central Big Data Warehouse can process any volume, variety, and velocity of data to produce analytics-ready digital assets for product and service insight.