Beyond SMAC – Digital twister of disruption

April 22, 2017
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Have your seen the 1996 movie Twister, based on tornadoes disrupting the neighborhoods? A group of people were shown trying to perfect the devices called Dorothy which has hundreds of sensors to be released in the center of twister so proper data can be collected to create a more advanced warning system and save people.

Today if we apply the same analogy – digital is disrupting every business, if you stand still and don’t adapt you will become digital dinosaur. Everyone wants to get that advance warning of what is coming ahead.

Even if your business is doing strong right now, you will never know who will disrupt you tomorrow.

We have seen these disruption waves and innovations in technologies – mainframe era, mini computers era, personal computers & client-server era and internet era. Then came the 5thwave of SMAC era comprising Social,

Mobile, Analytics and Cloud technologies.

Gone are the days when we used to wait for vacations to meet our families and friends by travelling to native place or abroad. Today all of us are interacting with each other on social media rather than in person on Facebook, Whastapp, Instagram, Snapchat and so on.

Mobile enablement has helped us anytime, anywhere, any device interaction with consumers. We stare at smarphone screen more than 200 times a day.

Analytics came in to power the hyper-personalization in each interaction and send relevant offers, communications to customers. The descriptive analytics gave the power to know what is happening to the business right now, while predictive analytics gave the insight of what may happen. Going further prescriptive analytics gave the foresight of what actions to be taken to make things happens.

Cloud gave organizations the ability to quickly scale up at lower cost as the computing requirements grow with secure private clouds.