Going Live for Life: Blood Health Awareness Hits Newsstands and the Web -- NEW YORK, March 19, 2013 /PRNewswire/ --

Going Live for Life: Blood Health Awareness Hits Newsstands and the Web

NEW YORK, March 19, 2013 /PRNewswire/ -- Mediaplanet Publishing partnered with hematology industry leaders to release the "Blood Health Awareness" campaign, featuring Good Morning America host, Robin Roberts, reporting her experience batting myelodysplastic syndrome (MDS). In an effort to spread awareness and fill the knowledge gap about the field of hematology, the campaign partnered with leaders and experts across the industry to call readers to action!

Hematology advocacyRobin Roberts stands at the forefront of the celebration for treatment advancements and successes in survival. However, critical research must continue and patients, professionals, and researchers need support.

Our partners at the Leukemia & Lymphoma Society, American Cancer Society's Cancer Action Network, Cancer Support Community, Aplastic Anemia & MDS International Foundation, and the National Marrow Donor Program's Be The Match registry, continue to take action on behalf of cancer patients, pursuing research, and advocating for federal support. Together, we call readers to join our shared cause!

American Society of Hematology President, Dr. Janis L. Abkowitz, says: "By becoming an advocate for hematology, you can help increase public awareness about blood diseases and support increased federal funding for research, which is critically needed to continue scientific advances in the field."

Take control of your healthAlso of crucial concern, is the need for patients to take control of their health and to partner with their practitioners in determining the best course of treatment. In this collaborative effort to fill the knowledge gap, inspire patient self-advocacy, and more open communication between doctors, nurses, and patients, the campaign unites the expertise of the Preventive Cardiovascular Nurses Association, Philips Healthcare, HemoCue, the Society for the Advancement of Blood Management, Strategic Healthcare Group LLC, Infusion Nurses Society, National Blood Clot Alliance, Direct Labs and the American College of Cardiology.

Reaching over 5 million readers, the feature appeared within The Washington Post on Monday, March 18, 2013, and will continue to inspire readers at key partner events through the year and online, as a digital report.

To view the full publication, CLICK HERE, and join the conversation with experts, advocates, patients, and supportive communities online.