The effect is both funny and moving, especially when a young boy intones, "I hate it when I tell them no pickles, and they still give me pickles." The expression on his face is a mixture of disgust, humiliation and disbelief at the idea that in someone else's life there are apparently too many pickles.

Other iterations take individual tweets — such as "When the AC in your office is blasting in October" — and pass them on to Haitians for their reaction.

“We’re not setting out to humiliate people who have used the #FirstWorldProblems hashtag,” said Matt Eastwood, chief creative officer at DDB New York, in a statement. But the same statement also said DDB is "attempting to eliminate the #FirstWorldProblems hashtag on Twitter."

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Comments

The Bleachers

This is honestly one of the most offensive things I have ever seen.
First of all, we get it. "#firstworldproblems" is obviously a stupid twitter trend. You could have made a facebook comment or tweeted say "#youreanidiot."

But do you honestly think that this commercial is less offensive than someone making a "firstworldproblems tag?
"Ordinary Haitians?" Seriously...are you like fucking retarded? do you know how demeaning this is?
I feel like you are a self-righteous pompous ass who doesn't actually give a fuck about Haitian people and that to illustrate a stupid point you would take Haitian citizens a degrade them into making this video.

Exactly. The writer of this article is a self-righteous asshole who clearly does not understand the point of the whole "first world problems" thing. If anything, they are constant reminders of just how good most of us have it here.