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Rue La La and Dunkin’ co-design online fall fashion boutique

E-commerce destination Rue La La and Dunkin’ Donuts are launching a branded and shoppable “Girl on the Go: Fall Style” online boutique that highlights the DD Perks loyalty program, according to a press release from the companies.

The digital partnership rolled out yesterday on ruelala.com and the Rue La La mobile app, where members can enroll in DD Perks with the code “RUE.” Anyone doing so by Oct. 31 will get the “Rue 30,” which offers 30 days of free shipping. Anyone already in the DD Perks program will receive the same offer via email.

Dunkin’ Donuts chose Rue La La to showcase DD Perks and bolster enrollment in part due to the platform’s 16 million worldwide members, per the release.