“The trends of franchising actually vary from country to country. A huge factor that determines the trend is the economic status of the country as more developed countries are more into the services sector while developing countries are more into the food and beverage,” said Albert Kong, chairman of the International Development Franchising and Licensing Association of Singapore. [Read more about a Filipino Franchise Show here]

Kong has been in the franchising industry for about 20 years already and has become a permanent fixture of the franchising industry in Singapore and even throughout Southeast Asia. Kong has helped several Asian brands expand via franchising.

“China's boom will continue and the surge in car purchases and real estate, especially high-rise living, make it an ideal place to put up a franchise on automobile-related services and those that involve house renovations,” Kong said.

“There is a growing population of middle class and affluent people in India who wants to have better options with their healthcare. Most of them do not want to be in the government-run hospitals and would want to be in a more exclusive healthcare facility,” Kong said.

In other countries, like the Philippines, Singapore, Malaysia, and Indonesia, home grown brands in the food and beverage industries will continue to be popular in the next few years.

“There is no rocket science behind knowing what franchise brand will hit or what will not. It’s just a matter of knowing what the people need or will need and what services are present that answer to those needs,” Kong said.

Kong will be one of the speakers at the Franchising and Licensing Asia 2010 at the Marina Bay Sands, Singapore on October 21 to 23.

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