“CORNETTO MUSICS ICONS” FRESH MUSIC PLATFORM LAUNCHED

UNILEVER PAKISTAN has taken the initiative and has launched, in collaboration with some of the most renowned artists of the Pakistan music industry, “CORNETTO” the most popular frozen dessert brand amongst the Pakistani youth, and bought a fresh music platform, “THE CORNETTO MUSIC ICONS”.

“THE CORNETTO MUSIC ICONS has start airing from 28thApril 2013, with one episode every week. The main aim of the show is to pick the best of the wellspring of the new vocal talent from the Pakistani youth and mould them into future icons through 10 episode TV show on the ARY Network and PTV. With the selection phase is almost closed, CORNETTO MUSIC ICONS is now posing to bring to you the platform to spot the next great voices of this generation.

CORNETTO the most popular frozen desert brand amongst the Pakistani youth has been associated and maintained a longstanding relationship with the music industry. Internationally, CORNETTO has been linked with music as a mainstay platform for the brand, partnering with MTV and locally with some of the country’s most well-renowned bands such JAL, CALL & NOORI in past, and also has linking with local youth icons in most countries where the band is present.

This is a great effort that the whole slew of artist will be involved in the project comprising big names such as follows:

ALI AZMAT-STRINGS

EMERGING STARS such as MEESHA SHAFI and ZOEY VICCAJI

Legend of Pakistani pop, ALAMGIR

These artists will be the primary mentors, with mentoring musicians such as:

SALMAN AHMED, AAMIR ZAKI, OMRAN SHAFIQUE, SHALLUM and FAISAL BAIG

The above mention artist will be lending their talent to bring further diversity to the music. The shepherd for the show is of course SHAHI, as the music maestro and talents selector, accompanied by AHMED ALI BUTT and CYBIL CHOWDRY as the hosts of the star-studded extravaganza that is CORNETTO MUSIC ICONS.

The comments from senior associates:-

SHAHZAD HASAN (SHAHI) original member of the legendry and iconic band VITAL SIGNS: says” It’s been a dream of mine to work on a project that’s not only about creating music, but also about creating new talent. CORNETTO MUSIC ICONS has given me and Pakistan a platform to revive the Pakistani music industry.”

UMAR FARRUKH, Marketing Manager for WALL’S Pakistan commented “CORNETTO MUSIC ICONS is a unique and unprecedented music project to take CORNETTO’S association with music to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music

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The launch was organized by CATWALK PRODUCTIONS and the PR handled by CATALYST PR & MARKETING.