Steve Case

Business Personality

Born: 21 August 1958

Birthplace: Honolulu, Hawaii

Best known as: Co-founder and CEO of America Online

Steve Case was the driving force behind America Online and a leading business pioneer of the Internet boom of the 1990s. Case worked briefly for both Proctor & Gamble and PepsiCo before joining the computer game company Control Video in 1983. Case became the company's director of marketing and helped push it into the new world of online gaming and, eventually, online communities. The company morphed into America Online in 1991 and Case succeeded James Kimsey as its CEO in 1993. With Case at the helm, AOL became one of the biggest success stories of the dot-com era, introducing millions of Americans to the Internet through its non-technical, user-friendly interface. (AOL's audio greeting of "You've got mail!" was so popular that it became the title of a 1998 movie starring Tom Hanks and Meg Ryan.) AOL's stock price doubled again and again, turning the company into a new media giant and making Case both famous and wealthy. He masterminded AOL's merger with media giant Time Warner in 2001 in a deal valued at over $160 billion. The new conglomerate struggled, not helped by differing corporate cultures and the crash in Internet stock prices, and Case stepped down as chairman in 2003, though he remained on the company's board of directors. He heads the Case Foundation, a philanthropic venture he established in 1997.

Extra credit:

Case attended Williams College, where he earned a degree in political science... He married the former Joanne Baker in 1985; the couple had three children before separating in 1996. Case married Jean Villanueva, the former vice president of corporate communications for AOL, in 1998.