Browse C5 Companies

The 10th National Advanced Forum for

Advertising Law

Today's On and Off-line Legal and Regulatory Trends and Developments

Monday, December 09, 2002

About

An increasing number of challenges are constantly placed in the road to a successful advertising campaign. Consumers, industry, legislators and regulators are always scrutinizing companies' advertisements. Indeed, consumer class action litigation is a major concern we heard from you this year as we conducted our research. And many of you also echoed the concerns of all corporate counsel in the industry with respect to successfully substantiating claims. In addition, the necessity of crossing international borders further encumbers efforts at a seamless ad campaign…and can prove devastating to those unfamiliar with the differences of each country's advertising and consumer protection laws.

Even those most experienced in this arena must constantly stay ahead of the curve in order to reap the rewards of a lucrative campaign. The American Conference Institute's 10th National Advanced Forum for Advertising Law materials will enable you to avoid the pitfalls of your advertising strategy and achieve the successes that accompany an effective and compliant campaign.

Emphasis is placed this year on the elusive and costly concept of substantiation. Get insight from experts in-house on mastering this standard through preemptive and preventive strategies to avoid the claim of unsubstantiation and readily counter it when raised…including a special session with detailed and practical tips for prevailing before the NAD. Also, find out what remedies have - and have not been - successful outside the NAD.

And that's not all! Hear from the distinguished and diverse faculty of senior regulators, expert in-house advertising and marketing counsel from varied industries and veteran attorneys who will focus on proactive and preventive problem-avoidance and problem-solving techniques, including:

FTC, NAD and Government highlights of the past year
and the critical lessons for you in the coming year

The 'red flags' in your advertisement that could trigger a consumer class
action litigation - how to avoid them and how to fight a class suit

Finally, find out why everyone raves about hearing from Lesley Fair, Senior
Attorney, Division of Advertising Practices, FTC on "The FTC Hot Button
Topics Every Advertiser Needs to Know."
You will get key insights from 12 of the largest advertisers of consumer products: Amazon, America Online, Best Buy, Burger King, Coca-Cola, Dell Computer Corporation, Gateway, J. Walter Thompson USA, Kellogg Company, Nike, SC Johnson
and Son and Verizon Communications.
Take this opportunity to learn from foreign and domestic industry leaders and
benefit from the comprehensive materials prepared especially for this event.

Contents & Contributors

About

An increasing number of challenges are constantly placed in the road to a successful advertising campaign. Consumers, industry, legislators and regulators are always scrutinizing companies' advertisements. Indeed, consumer class action litigation is a major concern we heard from you this year as we conducted our research. And many of you also echoed the concerns of all corporate counsel in the industry with respect to successfully substantiating claims. In addition, the necessity of crossing international borders further encumbers efforts at a seamless ad campaign…and can prove devastating to those unfamiliar with the differences of each country's advertising and consumer protection laws.

Even those most experienced in this arena must constantly stay ahead of the curve in order to reap the rewards of a lucrative campaign. The American Conference Institute's 10th National Advanced Forum for Advertising Law materials will enable you to avoid the pitfalls of your advertising strategy and achieve the successes that accompany an effective and compliant campaign.

Emphasis is placed this year on the elusive and costly concept of substantiation. Get insight from experts in-house on mastering this standard through preemptive and preventive strategies to avoid the claim of unsubstantiation and readily counter it when raised…including a special session with detailed and practical tips for prevailing before the NAD. Also, find out what remedies have - and have not been - successful outside the NAD.

And that's not all! Hear from the distinguished and diverse faculty of senior regulators, expert in-house advertising and marketing counsel from varied industries and veteran attorneys who will focus on proactive and preventive problem-avoidance and problem-solving techniques, including:

FTC, NAD and Government highlights of the past year
and the critical lessons for you in the coming year

The 'red flags' in your advertisement that could trigger a consumer class
action litigation - how to avoid them and how to fight a class suit

Finally, find out why everyone raves about hearing from Lesley Fair, Senior
Attorney, Division of Advertising Practices, FTC on "The FTC Hot Button
Topics Every Advertiser Needs to Know."
You will get key insights from 12 of the largest advertisers of consumer products: Amazon, America Online, Best Buy, Burger King, Coca-Cola, Dell Computer Corporation, Gateway, J. Walter Thompson USA, Kellogg Company, Nike, SC Johnson
and Son and Verizon Communications.
Take this opportunity to learn from foreign and domestic industry leaders and
benefit from the comprehensive materials prepared especially for this event.

ADVERTISING IN THE INTERNATIONAL ARENA:
THE ESSENTIALS OF GLOBAL SPORT SPONSORSHIP AGREEMENTS
Lisa C. Rovinsky, The Coca-Cola Company (Atlanta, GA)
Jeffrey B. Gewirtz, The Coca-Cola Company (Atlanta, GA)