Monday, 14 October 2013

Edinburgh Golf

Edinburgh Golf is an new umbrella organisation, open to all clubs in the Edinburgh area, primarily set up to promote golf in the capital city. Current membership is thirteen golf clubs, with several more expected to join before 2014. Edinburgh Golf has set up with four key aims.

These are:-

Increase Golf Club Membership – of all categories, but with specific emphasis on families, ladies and juniors.

Partnerships – we aim to establish partnerships, both commercial and mutually beneficial in other ways, with key organisations and service providers

Visitors – linking in with the Scottish Tourism Strategy, we want to attract visitors from Scotland, the rest of the UK, Europe and the United States of America to come to Edinburgh and play golf whilst in the city

Supplier Management – to identify areas where clubs, as a collective, can bring their buying power together to reduce costs, to be re-invested in improving the infrastructure to help retain members by improving the service they provide.

The following golf clubs make up the initiative; Baberton, Broomieknowe, Craigmillar Park, Duddingston, Kingsknowe, Liberton, Lothianburn, Merchants, Musselburgh – Monktonhall, Prestonfield, Ratho Park, Swanston New and Turnhouse. The clubs committed to the initiative in September 2012 and a steering group of five representatives was set-up. Planning and development began in January 2013 when a full-time project coordinator was employed to plan and deliver phase 1 of the initiative, which was completed in July 2013.

The initiative is now moving on to phase 2, which will progress our aims by supporting golf development, growing awareness about the initiative, promoting benefits of being a member of a Edinburgh Golf affiliate club, grow the number of affiliate clubs and engage with other stakeholders including accommodation providers, universities and local businesses.