What is involved when optimising a WordPress page?

Here in Part 2 I'm going through the actual process of optimising a WordPress page using the Yoast plugin.

In Part 1 we looked at the power of the WordPress CMS (content management system), limitations of WordPress SEO, as well as using plugins such as Yoast WordPress SEO. Now in Part 2 we're going to go through the process of optimising an actual WordPress page using the Yoast plugin.

What are we trying to achieve?

Before we start, it's worth taking a quick look at just what we're trying to achieve here, and what may be possible and what isn't.

First thing to note is we're talking about on-page search engine optimisation (SEO), as opposed to off-page SEO. On-page SEO is just that, it is focused just on changes you can make to the text and meta tags, that may help its position on Google. Off-page activity, relates to just about anything else you do that is off the page or away from the site. This could include things like: social media activity, PR or using off-line advertising.

Optimising the page. First step, what is the keyword focus?

Ideally you need to have a keyword focus for the page you're trying to optimise. This means a keyword phrase, you're currently not doing so well for and want to do better. The idea is that this optimised page will help achieve this.

I'll take you through an example of optimising a page.

The keyword phrase I've chosen for the example is: "seo audit". This is a relevant term for our website as it is a service we offer. However as you can imagine this is going to be a very competitive phrase. So the chances are it's going to be very difficult to achieve a high 1st page position for it.

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