timios

Honesty in Every "Byte"

timios is the premier kids food brand in India. They focus on offering healthy, tasty and nutritious snacks to little ones. I lead the effort to design and develop timios’ branding and e-commerce website portal, right from developing their web content architecture and content strategy to website development and deployment. The website is built on WordPress and WooCommerce platform.

timios

Overview

timios is a brand catering products specifically to kids. As a result, their branding had to be on point. The content as well as the e-commerce website’s personality had to reflect the same.

“It’s great to partner with a food brand that stands for honesty. Teaching kids how to eat healthy needn’t be that hard. We’re aiming to upend that belief.”

Salman Ravoof, Ex Co-Founder, Elebird Creatives for Social Samosa
I set the tone for their branding, right from coming up with the tagline “Honesty in Every Bite” to drafting their brand guide. Once the tone was set, I then proceeded to write their web content, including the product descriptions.

We decided to opt for WordPress platform as it’s the most used CMS worldwide. With extensive developer support from their huge community, be it in the form of themes, plugins and other add-ons, it was a no-brainer to opt for WordPress.

The Result

The end product is a beautiful website that reflects the timios brand clearly. Fresh and delightful content. Cool and bright pastel colors. Fun and playful characters. A custom cheerful font. Modern responsive UI. Clean and functional code.