Marketing is the lifeblood of every small business, and it’s a facet of your business you need to continuously stay on top of. What worked for you in 2017 will not necessarily get the same results in 2018.

If you're a small business owner, the key to customer service is providing your customers with what they want, where they want it, when they want it, and how they want it. But small businesses don’t have to be Walmart or Amazon to reach the upper echelons of the omnichannel customer service realm.

If your business is an activity that many people enjoy as a hobby – for example, making jewelry, painting oil portraits or playing in a cover band — and isn't consistently profitable, there can be a fine line between "hobby" and "business."