Research indicates that the melatonin in Now Foods Melatonin may be associated with the regulation of sleep/wake cycles. Now Foods Melatonin is a potent antioxidant that defends against free radicals and helps to support glutathione activity in the neural tissue. Now Foods Melatonin helps to regulate the sleep cycle to provide a higher qulaity sleep.

Helps Regulate Sleep Cycle
High Quality

What is Melatonin and what source does it come from?
Melatonin is a naturally occurring hormone produced by the pineal gland that plays a role in the regulation of the sleep-wake cycle. The pineal is embedded in the brain and receives signals via the optic nerve. Melatonin is secreted by the gland after the body senses darkness at the end of each day to keep our bodies synchronized with the rhythms of day and night. Melatonin is often used as a home remedy for jet lag. Dietary tryptophan is converted to 5-HTP, which in turn can convert to serotonin and then to melatonin. People with diets low in tryptophan or who lack darkness at night may have a functional deficit of serotonin and melatonin, making melatonin supplementation useful. Melatonin is also a powerful antioxidant that supports immune system function and is an antagonist to cortisol, the stress hormone produced by the adrenal glands. Cortisol is partly responsible for many of the classic symptoms of chronic stress, including lack of sleep. As we age, melatonin levels decline, so supplementation is sometimes necessary to provide optimal levels of this important hormone. Scientists believe this melatonin deficit is one reason why older adults have more trouble sleeping than younger people. Rather than using animal glandular tissues extracted from cow brains, NOW uses a pure nature-identical form of melatonin that is suitable for vegetarians/vegans.

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the h:" ":own. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

Research indicates that the melatonin in Now Foods Melatonin may be associated with the regulation of sleep/wake cycles. Now Foods Melatonin is a potent antioxidant that defends against free radicals and helps to support glutathione activity in the neural tissue. Now Foods Melatonin helps to regulate the sleep cycle to provide a higher qulaity sleep.

Helps Regulate Sleep Cycle
High Quality

What is Melatonin and what source does it come from?
Melatonin is a naturally occurring hormone produced by the pineal gland that plays a role in the regulation of the sleep-wake cycle. The pineal is embedded in the brain and receives signals via the optic nerve. Melatonin is secreted by the gland after the body senses darkness at the end of each day to keep our bodies synchronized with the rhythms of day and night. Melatonin is often used as a home remedy for jet lag. Dietary tryptophan is converted to 5-HTP, which in turn can convert to serotonin and then to melatonin. People with diets low in tryptophan or who lack darkness at night may have a functional deficit of serotonin and melatonin, making melatonin supplementation useful. Melatonin is also a powerful antioxidant that supports immune system function and is an antagonist to cortisol, the stress hormone produced by the adrenal glands. Cortisol is partly responsible for many of the classic symptoms of chronic stress, including lack of sleep. As we age, melatonin levels decline, so supplementation is sometimes necessary to provide optimal levels of this important hormone. Scientists believe this melatonin deficit is one reason why older adults have more trouble sleeping than younger people. Rather than using animal glandular tissues extracted from cow brains, NOW uses a pure nature-identical form of melatonin that is suitable for vegetarians/vegans.

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the h:" ":own. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

The Now Mission Is - To Provide Value In Products And Services That Empower People To Lead Healthier Lives. Now Foods Is An Award-winning And Highly Respected Manufacturer Of Vitamins, Minerals, Dietary Supplements And Natural Foods. in 1948, With The Natural Food And Supplement Industry In Its Infancy, Entrepreneur Paul Richard Paid $900 For The Purchase Of Fearn Soya Foods-a Chicago Based Manufacturer Of Grain And Legume-based Products. This Began A Six-decade Legacy Of Providing Health-seeking Consumers With High-quality, Affordable Nutrition Products.

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