„“I know Blu-ray provides some visual boost for people who want a physical HD format, but we’re not seeing that format taking off, in general,” Kim said. “The DVD format is still doing well. Eventually, the price of Blu-ray players will come down to $150 and the value proposition of a $300 or $400 PlayStation 3 as a game console and movie player will be impacted.”

Kim said Microsoft’s focus for standard definition and HD movie, TV programming and gaming content is solely on its download service Xbox Live Video Marketplace. Microsoft, which does not break down movie downloads or TV purchases, has had over 380 million pieces of entertainment, including free game trailers, demos and movie trailers, downloaded through the service since launch.

“Video Marketplace helps us to speak to the more casual gaming audience,” said Kim, who added that he believes Microsoft chose the right strategy for distribution of entertainment via Video Marketplace. “There’s a lot more to our brand than just hardcore games.” (Shane Kim, Microsoft Games Studios)

„“But as consumers get accustomed to buying additional content for games, it’s good for the industry because in addition to adding another revenue model for publishers and developers, it may mean fewer games are sold back to used game retailers because owners will want to hold on to them longer.”
Kim said slowing down the sales of used games is important to the industry because only retailers, not the publishers or developers, recoup any money from used game sales.“ (Home Media Magazine)