Generate leads, score & prioritize leads, nurture leads, manage leads

According to Forrester Research, “Companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.” Lead management provides a remarkable ROI: low risk, modest investment, many benefits.

Buyers have changed: to capture their interest, there is a need to proactively engage and educate them on topics that are of value to them. Marketers need to interact with prospects before the sales conversion, by providing relevant information that is relevant in the early stages of the buying process. They must become adopt at identifying sales-ready leads and at nurturing the remainder.

Leads need to be scored based on profile and activity, which allows you to send prioritized lead lists for sales. With good information about lead prioritization, more reps meet quotas and revenue goals are more likely to be achieved.

We help client organizations attract more and better leads and deliver greater marketing value to the C-suite. We work with you to:

Align marketing and sales around a around a shared understanding of lead qualification.

Contact Brightmagnet

Other products and services from Brightmagnet

We have a long track record of success marketing unique events, starting with DECWorld in 1987 and 88, the Fedex sponsorship program at the Olympics, and the World Expo in Spain.
Create forums for participants to network before, during and after the event, and teasers allowing prospects and attendees to experience the event beforehand.

We are not technology specialists, but have a distinguished track record partnering with software vendors and technology integrators to implement technology solutions that deliver the expected business results.
When implemented properly, with the proper alignment between marketing and sales and the proper enhancement of lead management processes, marketing automation delivers dramatic performance breakthroughs.

We help businesses leverage the disruptive effects that the internet has on buyer behavior, to “get found” by more prospects shopping in their niche and to convert a higher percentage of prospects into customers.
During some months, we may concentrate on a specific part of inbound marketing, like converting your traffic to visitors by setting up landing pages.

Relevant, compelling materials that establish your company as a thought leader in your market, drive readership, and turn skeptics into buyers.
Formulate a strategy for developing an abundant stream of valuable engaging content.
What content niches are still available, that your brand could occupy.
In-depth profiles of your various types of prospects.
Generate quality leads and predictable revenues.

We map communities of prospects and customers, mine their conversations, and uncover valuable viewpoints and stories.
Who are the advocates and detractors for our brand and how influential are they.
Where is our reputation at, compared to where we would like it to be, and why.
What are the unmet needs of our prospects, and how can we address these.
How could we engage buyers in the development of these products.

Align marketing and sales around common definitions of lead qualification and effective processes to score, prioritize and nurture leads more effectively, which enables marketing to send more, better leads to sales.
Leverage inbound marketing and implement marketing automation to dominate search rankings, convert more leads into revenues, run more campaigns, nurture leads automatically, and make sales more productive.