Hero ISL spokesperson said “We are delighted to have hosted 1 million fans across the eight stadiums already in our first season and are proud to be counted as the world’s fourth best football league in terms of average attendance. We have always believed that the sport of football, if given the right platform, has the potential for tremendous growth in India.

According to Star India EVP and new media head Ajit Mohan, the portal will be following a three step strategy ahead of the mega event. "Firstly, we will create an immersive experience by launching a video timeline that will be available to all fans of starsports.com fans. It will allow them to catch up very quickly on a match, when they come to witness the action on the website. We were the first to introduce the video timeline and we will now take it to every fan," he says.