Tag: mobile Web

Total Results: 431

Dining rewards program iDine saw an increase in mobile visits, page views per visit and enrollments as well as a drop in site abandonment and bounce rates after optimizing its Web site for multiple mobile devices, including tablets.

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?

Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.

Coca-Cola once again shows its leadership in leveraging mobile to build excitement around a live event sponsorship with a promotion for the upcoming American Music Awards that spans the mobile Web and SMS.