China auto — popular cars and design: Qoros

Qoros Auto Co., Ltd. is a Chinese automotive manufacturing company headquartered in Shanghai, China. Its principal activity is the design, development, production and sale of passenger cars sold under the Qoros marque.

Qoros was founded as a joint venture between Chery and Israel Corporation in December 2007 under the name Chery Quantum Automotive Corporation (CQAC); the name was changed to Qoros Auto Co., Ltd. in November 2011. The current partners are Chery and Singapore-based Kenon Holdings, which controls Israel Corp’s investment.

The partners are investing an initial US$1.5 billion in the venture. The first Qoros production model, the Qoros 3, made its first public appearance at the Geneva Motor Show in March 2013 and went on sale in China in November 2013.

Qoros is an invented word. The Q is intended to represent quality, and the whole name to echo the Greek chorus, a collective voice in plays and music, reflecting the multinational nature of the company.