The National Confectioners' Association — the lobby group representing candymakers such as Mars, Mondelez International, Nestle, and Hershey — is preparing a $2 million PR budget to fight the idea that candy has played a role in the American obesity crisis, according to Ad Age.

The immediate threat they're hoping to stave off is FDA regulation of sugar:

... the Center for Science in the Public Interest filed a petition asking the FDA to establishing a recommended safe level of added sugars, particularly in beverages. While the FDA has recommended daily allowances for sodium and fat, it has no such measure for sugar.