NBC'S OLYMPIC STORY: EVERY SATURDAY THROUGH 2002

NBC "is wasting little time grabbing the Olympic TV
torch from CBS," according to Michael Hirsley of the CHICAGO
TRIBUNE. Beginning in March, CNBC will air "The Olympic
Show," a half hour devoted to Olympic sports and athletes,
every Saturday through the 2002 Games in Salt Lake. Hosted
by Dan Hicks, the mix of features and one-on-one interviews
"embodies NBC Sports President Dick Ebersol's vow that heavy
promotion and storytelling will remain the Peacock's
priority for Olympic coverage" (CHICAGO TRIBUNE, 2/27).