Track D: Technology Market Future: What's Next and What to Do About IT

At the conference, attendees will have access to live demonstrations, exhibitor meetings, and presentations. Terence Mulhern, the vice president of product development for Gartner Events and one of the program managers for the conference said that the target audience for this event is business teams from technology and service providers, including:

Executive leadership: CEOs, CMOs, CTOs, and other C-levels

Corporate and product strategists

Product and service development executives

Product and service management executives

Marketing executives

Market research and competitive intelligence professionals

Sales enablement, operations, and communications

While those are the expected audience members, Mulhern said that the event is also likely to attract investors in the technology markets, based on subject matter and those attending.

Gartner is known for its Symposium and Summit events, but this event is different in that it targeted more narrowly at tech and service providers. The agenda for the Tech Growth and Innovation conference is focused more on the provider and will help attendees with goals such as "understanding shifts in technology markets and the impact of emerging technologies, insights into technology buyer behavior, go-to-market strategies, product innovation, and more," Mulhern said.

The event itself was born out of the desire of Gartner's tech provider clients. It is something they have been asking for.

"Until now, however, they haven't had a Gartner event to call their own, where they could concentrate their time on learning Gartner insights and networking with tech industry peers. Now they do," Mulhern said.

Despite the high concentration of tech companies in northern neighbor San Francisco, the conference will be hosted in Los Angeles this year. When asked if there was any particular reason why, Mulhern said that there wasn't a specific reason they chose Los Angeles over San Francisco. Gartner considered venues along the West Coast, including both Northern California and Southern, and eventually decided on hosting at the JW Marriott L.A. LIVE based on accessibility and the firm's history of using the venue in the past.

Those interested in more information, or for registering for the event, can do so at the event website. As of the time of this writing, the full agenda is not been finalized.

The three big takeaways

Gartner is launching a new event focused on technology services providers.

The tech research giant chose to place the event in Southern California rather than Silicon Valley.

The event has four separate tracks aimed at different segments of business technology professionals.