Evergage’s Platform Is Designed to Identify, Understand and Engage with Customers on a One-to-One Basis Across Channels – with Report Noting That ‘Evergage’s All-in-One Approach Delivers Customer Centricity’.

THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS

Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact.

For this Wave, Forrester evaluated vendors against 23 criteria, grouped into three high-level categories: current offering, strategy and market presence. The report “shows how each provider measures up” and categorizes vendors as Leaders, Strong Performers, Contenders or Challengers.

Forrester defines the digital intelligence market and discusses its importance, noting: “Insight-driven firms deliver the right digital experience to the right customers within the right context. They create competitive advantage by doing this at scale and with a consistency achievable only through the holistic practice of managing and acting on digital customer data, analytics and experience delivery – which Forrester calls digital intelligence (DI). To emulate these masters and achieve scale and consistency, firms are increasingly relying on DI technology platforms that integrate the breadth of data, analytics and experience optimization capabilities they need. In parallel, firms’ demands of these platforms are increasing – they need to track customers across more types of digital touchpoints and optimize their engagements, collect higher-fidelity engagement data and analyze for greater customer understanding.”

Evergage CEO Karl Wirth said: “To engage customers successfully, you have to understand them – their behaviors, attributes, transactions, likes, dislikes, intent, preferred means of communication, and much, much more. This can all change in an instant too – so it’s important to have up-to-the-moment data and be able to activate it in real time. Evergage makes it easy to synthesize and harness customer and prospect data to deliver 1-to-1 personalized experiences at scale. We believe our positioning as a Leader in Forrester’s Wave validates Evergage’s approach, investments and strategy – and, most importantly, underscores the tremendous results our clients achieve with our platform.”

Evergage received the highest possible scores (5 out of 5) in the Wave in the criteria of platform experience, execution roadmap, past performance, online testing, Web analytics, recommendations, first-party profile data and average deal size. The report also notes:

“Evergage 1 [Evergage’s solution name] is a tightly integrated platform designed to identify, understand, decide and engage with customers on a one-to-one basis across all major and emerging digital interaction channels.”

“Evergage’s greatest strengths lie in the integration of its modern customer interaction data model with its experience optimization capabilities for testing, recommendations and behavioral targeting.”

“Evergage 1 is ideal for retail, technology and financial services firms seeking to take a customer centric, cross-channel and cross-departmental (e.g. marketing and product teams) approach to enhancing customer experience.”

Evergage has earned numerous accolades this year – most recently being named “CDP of the Year” and “Personalization Tech Solution of the Year” in the inaugural Rele Awards. Evergage also won a gold (highest-level) Stevie® Award in The 2019 American Business Awards® and was recognized as a “Best Marketing Solution” in the 2019 Golden Bridge Awards®, among other honors.

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