Hi and we are back, with the latest rollup of CRM news articles that has been doing the rounds this week
Our first article this week is from Dynamics Business gives the 7 points of why you need a CRM system and covers some very good points, see below
We then follow on with a compelling article about Software subscriptions from Search CRM which being a provider of subscription based software made interesting reading, and finally this time we are looking at an article from Tech Radar.
When a company really needs CRM
When a business first starts operating time and money can be short and all hands really do need to be on deck. In those early days, things often get done any way they can, but ... [More]

In our latest series of the MyCRM News roundup we have a number of interesting articles from the various news feeds and the world of CRM.
1.Microsoft launches its Social Listening tool
2.Big data, small world
3.NatWest using Microsoft Dynamics CRM
4.When a company really needs CRM
Microsoft launches its Social Listening tool
At Microsoft’s Dynamics Convergence conference the software giant announced Microsoft Social Listening, a new tool that is to be a free add-on for professionals already paying a licence fee.
Kirill Tatarinov, the executive vice president of Microsoft Business Solutions, went so far as to call the feature “revolut... [More]

Following on from my latest post I have found a number of other news articles that grabbed my interest so in the second of our round new offering you can find 4 of the more topical CRM pieces.
1. Fostering an effective CRM solution
CRM systems remain an excellent way to help improve the effectiveness of any company's customer service operations. There are several challenges involved in ensuring that it works as planned, however, and these are some of the most vital:
Awareness
Too many companies invest in a quality CRM system without actually being sure what the investment is for. Unfortunately, if the company is unsure what the product is meant to do, there ... [More]

It has been a very busy week this week at MyCRM with a number of great new opportunities and a lot of product design meeting for new enhanced marketing packs and product solutions. We have also nearly launched our all new CRM 2013 hosted offering and are looking at new Data Centres in the USA and Australia.
As usual I have been search though all the latest articles that help keep me informed of what is happening in the world of CRM and business and below are a selection of 4 of those that I found to be most interesting.
You can read more as the associated links:-
CRM continues to integrate with cloud technology
In today's world, technology continually evolves in order to ta... [More]

Obtaining success within an industry relies heavily on staying on top of the latest trends. That's why we're going to use today to look at some of the key trends that are emerging during 2014.
From the original post by Kate Leggett on February 23, 2014
Trend 1: Companies Strive To Be Experience Driven. In 2014, we predict that an increasing number of organizations will adopt a more-disciplined approach to customer experience transformation. You can advance your organization's customer experience maturity by following a four-phased path: repair, elevate, optimize, and differentiate. To help enterprises excel at CX, leverage Forrester's framework that outlines 40 essential practices ac... [More]

In a recent survey carried out by Experian Data Quality, it was revealed that in 87 per cent of the companies contacted email marketing campaigns remained the most popular option.
"Email is still a hugely important channel when it comes to marketing," noted Beatriz Santin, Experian Data Quality’s senior director of marketing, adding: "Though email marketing has had to adapt to changes within the channel and the growth of other channels such as mobile, it remains one of the best ways to reach customers and marketers are continuing to rely on this evolving yet effective method.”
Nurturing customer relationships is essential, especially in smaller businesses and se... [More]

I have been researching a number of really good articles this week and this one on Business 2 Community highlighted some very good points. This article initially about the tour industry applies well to all organisations as if a customer has a complaint about a product or a service they need it to be dealt with quick and efficiently.
One of the key ways to ensure that customers stick around and for you organisation to build loyalty is to deal with any complaints quickly and efficiently. Today, we're going to take a look at how CRM can be used to put an efficient complaint response system in place.
Ensure that the complaints policy is set out firmly
It is important to make sure ... [More]

In our latest post in the series of How CRM can help articles today we are looking into the customer experience and the delivery of customer service.
One of the keys to CRM success is to already have a good customer service process in place. To start with we are going to take a look at some of the things that make up good customer service and how CRM software can help implement them.
The article on Business 2 Community highlights some good points and it is worth thinking about how you expect or want you customers to get the best experience and general engagement from your business as just selling something or shipping a product is not always enough.
Always make the most of interact... [More]