Social Media Optimization

With the arrival of social media marketing, a new paradigm of online marketing was thus established. Within this new inbound marketing format, advertisements began to dwindle and companies were forced to produce value added content to compete. Social media marketing remains the linchpin of all other inbound marketing strategies, including email marketing and content marketing….

The holiday season is finally upon us and that means Starbucks’ red cups are back, as well as cheesy Christmas song parodies being featured in every other commercial. Aesthetically, we associate the holiday seasons with images of snow, wax candles burning bright, and polychromatic Christmas tree ornaments. What better platform to market holiday content than…

In a world of seemingly infinite choice, our purchasing decisions are more often based on the brand affinity of a product than its value or utility. Building a personal or business brand is a tough and time consuming task. Increasing your brand visibility expands your audience reach, increasing your sales in the short-run. Cultivating brand…

Over the weekend, Michael Phelps raced a great white shark. Technically. Digitally. Sort of. When I first heard about it, I misheard that he was raising a shark. The images I was conjuring in my mind were much more adorable. As a digital media company, of course we have to make a comment about Discovery’s…

The Venn diagram of content marketing and social media marketing overlap may be more than just what meets the eye. Most digital marketing and SEO firms encourage the use of content marketing in conjunction with social media outreach to increase customer reach, customer retention, and brand recognition. Both operate under the umbrella of search engine…