RESEARCH OBJECTIVE

The objective of this research is to arrive at a list of top BBA colleges offering full time BBA courses –in India. The research had 3 major modules i.e. Desk Research, Factual survey & Perceptual Rating survey. Post collection of data a methodical analysis was done to rate the various BBA colleges that participated in the study and rank them accordingly.

The survey was executed during 1st week of May to 2nd week of June 2019.

The ranking process in the current year, imbibed a holistic research module involving an objective study and a perceptual study. While the objective study is done to capture a true reflection of what exists, the perceptual study on the other hand is deemed important to comprehend how the different actors and the stakeholders perceive the institutes. Thus, these two modules in tandem help to make the ranking process more robust.

STUDY MODULES

In order to get robust data the study was completed in the following phases –

Module 1 – Secondary Desk research – Listing of BBA colleges across the country for the Survey

The first module was secondary research. Using various sources like the internet, magazines and publications, a comprehensive list of BBA colleges was generated. The following sources were used for the same –

Secondary review of published information across various sources

List of ranked institutions from previous surveys

Inputs/ suggestions on names obtained while conducting the study

Diligent attempts were made to ensure that a comprehensive list of BBA colleges was derived at. In order to achieve the same, we had the option of adding any new institute name in the survey form if any respondent, during the perceptual survey mentioned any institute name outside our list. Once in effect, this ensured that every BBA college had a chance of getting covered in the survey if their name was mentioned by the respondents.

In totality, a list of 700 BBA colleges along with their contact details was generated. It was ensured that all colleges in the list are providing full time courses.

Module 2 – Factual Data Collection

The second module was factual data collection. This was done in order to garner the objective data on various parameters from the institutes and their views on the functioning of the institutes, their infrastructure and the facilities they provided. The following information areas were delved into –

General Information

Fee structure

Selection Process

Learning Experience

Faculty

Industry Interface - Interaction/ live projects/ corporate internship

Potential to network/ alumni outreach

Infrastructure and living experience

Facilities provided

Extracurricular activities

Fee structure

Placements

A dedicated team under the direct supervision of a senior researcher was put on job. Their tasks entailed sending regular emails and rigorous follow ups in the form of telephonic calls for timely participation and achieving completeness of information.

Module 3 – Perceptual Survey

The third module was a perceptual survey which was conducted amongst a selected set of respondents including HR professionals, faculty, alumni, students, parents of current students & parents of aspiring students through structured questionnaires. This was done to arrive at a ranking and rating of all the listed BBA colleges as well as any others that they are aware of.

The sample selection was done using convenience sampling method. However the sample was spread out geographically to get better representation.

ANALYSIS OF FINDINGS

The findings from the 3 modules were combined to get a ranking of the most prominent BBA colleges functioning across the country. Equal weightage was given to factual and perceptual scores. The final ranking was given basis a combination of both theses scores.

The following steps were followed to reach to the same –

Calculation of Perceptual Score

The perceptual scores were derived in stages by following the below mentioned methodology -

Ratings on various parameters for each institute

Calculating importance of various parameters to arrive at weights for each parameter – A regression model was used to arrive at the importance of various parameters

Calculation of raw scores and weighted scores for each parameter

Calculation of overall score for each institute using importance weightage

Calculation of Factual Score

The factual scores were derived in stages by following the below mentioned methodology -

Collecting information corresponding to similar parameters as in the perceptual survey

Developing a detailed scoring system for each parameter

Post assigning scores to each parameter, calculating the raw scores

Measuring raw scores by their importance to arrive at weighted scores

The final score for an institute was weighted average of Perception Score and Factual Score - equal weightage given to both.

Post assigning ranks, a list of top 70 BBA colleges was shared in the order of their ranking and the list of institutes who have not shared factual questionnaire, but are ranked high basis perceptual score was shared in alphabetical order

SOME CAVEATS/ASSUMPTIONS

Best efforts were made to reach maximum BBA colleges and their participation was called for

A thorough review of the instruments and parameters was undertaken by Senior Researchers and the experts in their fields.

While computing the objective scores it was ensured that data was normalized on the basis of students.

The BBA college that did not send complete “Fact-Sheet” within the allotted time were ranked separately based on perception scores

The colleges which have not shared the factual questionnaire and have explicitly stated their unwillingness to participate in the ranking survey have been excluded from this survey.

The institutes, who have shared their factual questionnaire, were asked to give self-attestation on genuinety and authentication of the information.

The represented rankings are based on shared information. Market Xcel undertook reasonable measures to get complete and accurate information. However any lapse or concealment of information or any part thereof that would have impacted results in any way is beyond the control of Market Xcel. Hence we assume no responsibility towards the said.

Disclaimer: Present survey has been exclusively conducted by an independent Research Agency named Market Xcel Data Matrix Pvt. Ltd. using stated methodology for arriving at given rankings. The publication house and its affiliates/employees/authorized representatives/group companies are not responsible/ liable for the above rankings. Readers are advised to take an informed decision before acting upon the survey rankings.