The Perfect (Brain)storm

While the corporate world has, until now, taken the lead on the movement, I think the time has come to take the “C” out of the “Corporate Social Responsibility” buzz-phrase and let associations show just how far-reaching their influence can be.

Sometimes, a series of events comes together in a way that creates something more powerful than any of the individual components could have amounted to on their own. Author Sebastian Junger termed this phenomenon “The Perfect Storm” in describing the confluence of warm fronts, cold fronts, and the remnants of a hurricane that resulted in the 1991 East Coast Halloween Nor'easter, on which he based his eponymous book that later was made into a movie. But this term doesn't apply to just weather ...

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