Eve Lom

I worked on a series of projects for this cult skincare brand, starting with its brand book. I developed a tone of voice that captured the spirit of its eponymous founder and the key characteristics of the brand: purity, simplicity, authenticity and luxury.

I wrote the content for the brand’s website, including landing page and section intros, product descriptions and usage, and a biography of Eve.

This manual is the bible for Eve Lom spa therapists and store staff. It contains a vast amount of detailed information and directives, from product formulas to on-counter etiquette. The core tone of voice is flexed to be motivational and authoritative.