BABY GAP / GIFTING

Baby Gap Gifting was concepted & created to celebrate the “newness” that is inherent with all new arrivals. Shebang created a ‘Baby’s First’ Platform as a way for the Baby Gap brand to resonate emotionally with all new parents and gift-givers.... [+]

Shebang took the emotions from the anthemic film to create a 360 campaign that lived in print, in-store, ooh, packaging, tv, online, and across social media. In addition Shebang! leveraged the brand’s existing e-commerce to build within it a destination for the ultimate gift giver.