Sony Division Will Manage Online Promotions

Sony Pictures Digital Entertainment said it will form Sony Pictures Integrated Network, which will offer integrated online promotional efforts coordinated across all lines of business.

The company said it hopes to create a unified online destination at www.sonypictures.com. SPIN will manage the development, building and hosting of all official Web sites for Sony Pictures Entertainment content.

SPDE, an operating unit of Sony Pictures, oversees the digital production and online assets of properties including ImageWorks, Sony Online Entertainment, SoapCity and Screenblast.

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