Merrill Edge May Add ‘Robo’ Advice

The unit of the Charlotte, N.C.-based bank currently serves clients online, through hundreds of Bank of America branches in the U.S., as well as through centralized call centers. But Merrill Edge’s head, Aron Levine, said in an interview that an automated advice service is also being considered.

At Merrill Edge, “we’re actively looking at any and all potential options to continue to make sure we’re at the forefront of the industry,” said Mr. Levine. “The question is at what point do you decide to evolve that and explore that.”