Product managers lack formal authority, they need to develop leadership skills to influence others and lead regardless. McKinsey believes that product managers are increasingly “mini-CEOs of the product” who use a broad knowledge base to make decisions. That requires new skills in aligning diverse functions and to be savvy at developing networks. PM-ers need to develop agent of change skills ; PM-ers are often central in the organisation’s informal networks and need to be effective at bridging disconnected groups to be succesful.

4.What is peak performance as PM ?

Reflection : how effective are you in your PM role - how do we spend our time ?

Advantages/Disadvantages of PM ?

5.PM as marketeer (value creation)

The PM marketing mindset

Exploring the benefit ladder

VOC integration techniques

6.PM as planner (the product/market review as key process)

What is a 'good' product plan ?

What is an effective process to get a good product plan ?

Reflection : what content do we need in a product plan ?

Reflection : do we have an effective product plan ?

7.PM as pricer (value capturing)

Why innovating around the price is so important

How to define a value based price ?

How to define your Saas price (for software)

How to implement Economic Value Modeling ?

8.PM as innovator

The role of PM as innovator

Does PM need to be the scrum product owner - or not ?

How to priortize features development ?

9.PM as portfolio-manager

Strategic versus Operational Portfolio Management

How to make the pruning and phase-out decisions ?

10.Lessons learnt about the PLC and Adoption theory

11.Recap & Personal Action Plan

Of course, we customise the programme on your actual PM context and learning goals. Please contact pva@vanaerdeconsulting.com for an intake meeting.