Digital Outreach Playbook

Bringing digital tactics to government service delivery

People in need of government services are online. It just takes the right digital strategy to reach them.

So, with the support of the James Irvine Foundation, we wrote a playbook about it. We hope to bust that myth, with digital marketing best practices as well as concrete examples from our own outreach efforts.

At Code for America, we help make government services work, starting with people who need them most. Serving these people requires not only building great digital services, but finding ways to effectively reach them.

In conversations with others who serve vulnerable populations, we’ve observed that most people who work on these programs approach outreach efforts with the assumption that the people they serve can’t be reached online. But that’s no longer true.