Expanded Quote: "If you are so reckless as to dismiss all climate science as a hoax, and do not accept the data that our planet is getting hotter and the oceans rising, I can't help you. That's between you and your beach house — and your kids, whose future you're imperiling."

Notes: As I like to say, 'The hardest substance in the universe is the human mind. Once a mind is made up, it can be impossible to change.'

Thomas Friedman's quote is a powerful tool for us. It reminds us that we cannot reach everyone when we communicate about climate change. The most recent 6 Americas Report, which documents America's perception on change change, shows roughly 10% of Americans are dismissive of climate change.

The dismissive group firmly believes climate change is a hoax. They are not likely to change their minds. It is a waste of time and energy to chat with those folks about climate change. You cannot help them.

Instead, it is more important to engage people who are willing to listen. The people who are worried about their homes and their children's future.