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Questions on Case Analysis –De Beers ACD Analytics Assignment V1.1

Part A – Case Analysis – De Beers

1. Examine all of the exhibits in the De Beers case and undertake a careful data analysis to determine the existence or absence of any critical trends or patterns, etc. (please carefully assess and describe what you observe, using the terminology and analytical tools learned in the Business Analytics course; you may consult the HBX Data analytics syllabus if you wish).

Are these trends, patterns, and distributions to be expected or have you noticed anomalies? What do your confirmed trends and abnormalities of the data reveal about your hypothesis/see? How is your suggestion related to your preferred strategic decision in the case? Please describe your analysis back to your underlying suggested strategic decision in the case.

Please make sure your analysis covers all Exhibits in the case, as well as any data described in the narrative of the situation.

2. Using the analysis in part 1, above, prepare a memo directed to Tom Montgomery, Senior Vice President of Strategic Initiatives at the De Beers Group, outlining the implications of your data analysis of the Search Results instance, as it relates to your recommended strategic decision (and hypothesis, if any). If you wish, you can extend the analysis of the memo to include more than one strategic decision, arguing in favor or against each of the selected decisions. Please be sure to highlight how the data helps support or thwart the available option(s) and strategic decision(s) in the case. Be sure to highlight any underlying assumption(s) or theory/is (e.g., economic theory) in your analysis. Required word count is 1,000 min. to 1,500 max.

Part B. Marketing Manager – Sales Exercise

In a given year, a Manager wants to forecast corporate sales for the coming year and to understand the relevant factors. This information will serve at least 4 purposes: