Watch New Audi Q8 Reveal Here At 8:00am EST / 2:00pm CEST

The event will be live-streamed over the internet today, starting at 2:00pm CEST (8:00am EST), and you can watch the video right after the jump.

With the Q8, Audi wants to put an end to BMW’s dominance in the crossover coupe sub-segment with the X6. It comes 10 years after Munich’s first-gen SAV and three years after Mercedes-Benz‘s entry, the GLE Coupe, essentially a sportier take on the ML.

The cockpit design was influenced by the A8 flagship saloon and Q7 full-size SUV. It gets two digital touchscreen displays on the center console in addition to a fully digital and customize-able instrument panel, with plenty of doses of aluminum trim and leather.

Based on the VW Group’s MLB Evo platform shared with the Audi Q7, VW Touareg, Lamborghini Urus and Bentley Bentayga, the Audi Q8 can be powered by a variety of engines. At launch, the Q8 will be released with two 3.0-liter V6 diesel engines, the 231hp “45 TDI” and the 286hp “50 TDI”, plus a 3.0-liter turbocharged gasoline V6, the 340hp “55 TFSI”. Later on, we’ll see a plug-in hybrid option as well as a high-performance SQ8 version.

PHOTO GALLERY

Let’s all be honest. It looks like an oversized Q5 with a new front end. Not that that’s bad but definitely not innovative or original. I own an Audi and I like it but until the design evolves just a bit more, I’m gonna just hold on to the one I have.

BGM

Mustard on the exterior, coffin liner grey on the interior. Neither one of them belongs on any car.