Nissan and DeNA unveil Easy Ride mobility service in Japan

(Yokohama and Tokyo, JAPAN – Dec 5th, 2017) – Nissan Motor Co., Ltd. and DeNA Co., Ltd. today unveiled the Easy Ride brand for the new robo-vehicle mobility service that the two companies are developing jointly. The companies also announced plans for a field test with public participation.

The public field test will take place in the Minatomirai district of Yokohama, Kanagawa Prefecture, Japan from March 5, 2018, to March 18, 2018.

Nissan and DeNA started collaborating to develop a new mobility service that uses autonomous driving technology in January 2017. The two companies aim to combine the Nissan Intelligent Mobility vision, through technological assets in autonomous driving, vehicle electrification and connected cars, with DeNA’s experience in developing and operating driverless mobility services using its expertise in the internet and artificial intelligence.

With “more freedom of mobility” as its concept, Easy Ride is envisioned as a service for anyone who wants to travel freely to their destination of choice in a robo-vehicle. The goal is to allow customers to use a dedicated mobile app to complete the whole process from setting destinations and summoning vehicles to paying the fare.

Customers can also select recommended local destinations and sightseeing routes depending on their objectives. Nissan and DeNA plan to support multiple languages and to use a remote monitoring system to ensure customer safety.

Nissan and DeNA started a technical field test using an autonomous vehicle this year. The companies will recruit participants for the March field test from today until Jan. 15 through the Easy Ride website, https://easy-ride.com.

Nissan and DeNA aim to provide the service as a new infrastructure option that supplements existing transportation. With customers able to discover new local destinations through Easy Ride, the companies expect the service will also help energize cities and neighborhoods.

Nissan and DeNA unveil Easy Ride mobility service

About DeNa
DeNa (stylized as :DeNA) is a provider of mobile portal and e-commerce websites based in Japan. It owns the Mobage platform, which is one of the most popular cell phone platforms in Japan. It also operates many other services, including a popular e-commerce website DeNA Shopping (formerly: Bidders).

About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.OV.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with a core operating profit margin of 8% and cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.OV.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of almost 10 million units a year.

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