ICYMI: November 15, 2015

What we wrote

Channeling the future

Heather Galt is an Executive in Residence at Communitech's Rev program. We interviewed Heather on channel marketing, how it compares to direct marketing, and when it makes sense for your company to pursue a channel strategy. Read the interview.10 minute read

Andrew Lawton, our CTO, kicked off our engineering blog with a post on why writing is complicated. It's a great read, "Words Are Hard."4 minutes

Craig Miller, CMO at Shopify, put together a list of articles for new team members to read when they join. He shared it on Medium and it's full of magic. "The Growth Team Reading List."A rabbit hole of weekend reading

Meme of the week

The best part of last week was Taco Bell's amazing new emoji engine. Simply tweet a taco emoji and a random emoji to Taco Bell and get a magical gif of taco goodness. Amazing use of Twitter bots and emoji.