The City of Salisbury & Cheerwine present the Cheerwine Festival

To commemorate the launch of Cheerwine’s second century, Cheerwine and its home, the City of Salisbury, N.C., are teaming up to host a Cheerwine-themed festival.
The free event will take place on Saturday, May 19 in downtown Salisbury from 10 a.m. to 8 p.m. Cheerwine fans will enjoy cold Cheerwine, live music, great Southern food, shopping for Cheerwine merchandise, family-friendly activities, a beer garden and local craft vendors.
More details for the event will be available in coming weeks.
In 2017, the brand commemorated its 100th birthday by inviting Cheerwine fans of all ages to its “Centennial Celebration” in Salisbury. With plenty of Cheerwine, live music and a barbecue contest, more than 30,000 people packed the streets of Salisbury.
“As Cheerwine’s hometown, Salisbury is thrilled to partner with the soft drink manufacturer on the second Cheerwine Festival, following the success of the 100th anniversary event in 2017,” said Salisbury Mayor Al Heggins. “Cheerwine has been a staple in Salisbury homes since the beverage’s founding in 1917, and we look forward to its continued success in our community.”