So you spent days creating the perfect Facebook ad. You carefully crafted every word of copy. You meticulously put together the perfect image or recorded the most beautiful professionally produced video. You’re ready to send that ad into Facebook land, and you can already hear the Facebook angels bringing leads into your business on autopilot. And, then, bam. Facebook doesn’t approve your ad. Bloody Facebook.

Hi. I’m Salome Schillack and I help coaches and consultants become wildly popular and get scores of leads into their businesses using Facebook video and Facebook video ads. Today, we’re going to explore a few ways you can reach out to Facebook to repeal the decision to disapprove an ad so that you can get that ad up and running fast. When you know the right appeals process to go through when you want your ads to be approved, you will feel more in control of your ads and you’ll get your ads approved more often.

Getting in touch with someone at Facebook can be a little bit like finding Jason Bourne. Nobody knows where the guy is but watch out because he knows where you live. When your ads aren’t getting approved by Facebook, the first thing you should do is check the Facebook ads guidelines. Now, I know you’re not breaking any of the guidelines on purpose, but Facebook has computers that pick up on little things. And, if they think you may have broken one of the guidelines, the computer automatically disapproves your ad even though it may be perfectly inside the guideline.

One of the guidelines that people often get pulled up for is the one that says you’re not allowed to call people out, discriminate or single them out based on personal attributes or personal behaviours. Usually, those types of ad would contain the pronoun “you” or “your.” For example, if you’re a health coach, you could be saying, “Are you looking to lose weight?” If you’re a relationship coach, maybe your ad says, “Are you ready to find your dream man?” Or, if you’re a money mindset or financial services coach, you could say something like, “Are you ready to make squillions of dollars?” Now, that one is never going to get approved. But, using the pronoun “you” or ‘your” could get picked up by the computers, and your ads could become rejected because of that. To help you out, I’m going to link to the Facebook ad guidelines below this video.

Once you’ve checked to make sure that you’re not in violation of one of the guidelines, then it’s time to reach out to Facebook and appeal the decision. The best place to start when you’re appealing an ad is to try the live chat feature so you can talk to someone in real time. Now, this feature isn’t always available because it’s live, and they’ve got to sleep. But, check to see if it is available at different times of the day because it is the easiest way to get the decision turned around. To see if live chat is available, go to the ads manager and click on help in the top right-hand corner. Scroll all the way down to “additional support,” and this is where you’ll see the chat icon if they are available.

If live chat isn’t available, your next option is to send them an email. You’ll find the email option on the same page you found chat, but this time you’re going to click the email icon. I usually find that Facebook is pretty good at getting back to me within 24 hours. But, if you’re waiting more than 24 hours, I would go back in and resubmit a new query.

Finally, you can ask the community and this is where you’ll find a whole list of FAQs. So, it is possible that someone may in the past have submitted the same query you have and you’ll find the answer there but a much quicker and easier way to get a response is just to send me a private message linking to your ad, and I’ll help you identify where you’ve gone wrong.

There you have it, folks. No more pulling your hair out of your head trying to get your Facebook ads approved. Reach out to Jason Bourne, Facebook and who knows? You may have your ad approved in no time. If you like this video, give it a like. And, if you think someone else will like it, please share it with them. Have a Facebook fabulous week and I’ll see you next week.

For the last two years, Amy Schmittauer has been my go-to girl for learning how to vlog. Now I don’t spend a lot of time watching videos on YouTube, but I can easily spend two hours binge watching Savvy Sexy Social and I always walk away having learned heaps about improving my social media and my vlog. If you’re wanting to learn how to vlog like a boss, the great news is Amy has just written the book. Today, we’re going to explore what this book is about, how it can help you, and I’m going to tell you how you can get your hands on a copy of this book courtesy of me.

Hi, I’m Salome Schillack and I help coaches and consultants become wildly popular and get scores of new leads into their businesses using Facebook video and Facebook video ads. When I heard Amy was writing a book about vlogging, I was both excited because it’s more Amy but in a book, and a little bit confused because writing a book about something as practical as making a video, like doesn’t it make more sense to make a video about making a video? Ha, and that’s exactly where I was wrong. Amy has nailed it in her book, Vlog Like a Boss.

This book is all about how to think like a professional vlogger so you can show up and shine consistently and confidently. Amy addresses all of the mindset hurdles that typically trips us up when we’re just starting out and prevents us from showing up and delivering our hearts out for the people who need to hear our message most.

Tony Robbins is famously quoted for saying, “It’s not a lack of resources that’s stopping you, it’s a lack of resourcefulness.” In Vlog Like a Boss, Amy gives us the right tools to build our resourcefulness muscles so we can go out and create professional vlogs without feeling paralysed by fear or wanting to go out and buy of tonnes of expensive gear.

Then of course, she addresses the Facebook vlogging versus YouTube vlogging issue. This is where I was getting ready to get my boxing gloves on defend my BFF Facebook against this millennial YouTuber. But she surprised me with the perfect explanation of pros and cons of both platforms, and she even gives examples of how she uses Facebook to drive traffic to her YouTube channel.

Vlog Like a Boss is an easy read, and Amy’s conversational style made me feel like I was sitting down to a couple glasses of wine chatting to a friend about a topic we both really love. I really enjoyed this book. Amy is funny, and she’s smart, and her heartfelt desire to help people start vlogging moved me. Everyone who wants to grow their business on social media should read Vlog Like a Boss.

Vlog Like a Boss is the perfect starting point if you’re considering using video to reach more of your ideal clients and to build stronger connexions with them faster. Nothing builds know, like and trust factor as fast as video. When you combine your vlogging efforts with the power of precision targeting in Facebook ads, you have a winning combination to get leads delivered into your inbox while you sleep.

To help you get started with vlogging, I’m giving away a copy of Vlog Like a Boss. Tell me in the comments below what’s the one biggest hurdle that’s stopping you from starting your own vlog whether it’s on Facebook or YouTube. I’m going to choose one lucky winner and I will personally send you a copy of Amy’s fabulous book. If you like this video give it a like, and if you think someone else will like it too, go ahead and share it with them please.

“I hate Facebook ads. They just don’t work. Facebook isn’t showing my ads to the right people. I didn’t sell a single ticket to my workshop with my Facebook ads. Facebook just wants to take my money.” Those are all posts I read inside groups this week. When I reached out to those distraught group members to dig around and find out why they’re so unhappy with Facebook ads, I found a few common mistakes that are easy for anyone just starting out to make.

Today, I want to share with you some of the reasons why your ads aren’t working and how to fix them. The biggest issue with Facebook ads that don’t work usually comes back to targeting. Are you clear on who you’re targeting and exactly how to set up the targeting inside the ad set?

You can target people by demographics, by pages they like, by special interests, or by connexions they have to your page. Be very specific in your targeting and test different variables in different ad sets. This way, you don’t have to guess who you’re targeting. You’re scientifically building up information that proves to you who your best targeting options are.

The second mistake I see people make when they’re just starting out is not spending enough money on the ads. Now, I know you can start running ads from as little as $5 a day, but that doesn’t mean it’s going to get you the results you want. If your budget is $5 a day, I recommend you spend that $5 a day running ads through a major piece of content like a blog post or a video blog.

This way, you can create a custom audience of people who’ve interacted with that post, who’ve read it, who’ve clicked through to your website, or who viewed the video, which you can then later re-target with your offer. Because you now have a hot audience, they’re far more likely to convert to a sale than they would have been if you’d run your ad to a cold audience.

The third reason I see some ads falling flat is because the call to action button doesn’t click through to a beautiful, professional landing page. Investing in good landing page software is an investment that’s well worth it if you’re serious about using Facebook ads to grow your business. I recommend Leadpages as their new Drag & Drop feature is easy to use, you can install the Facebook pixel to help you track your conversions, and they have plenty of beautiful templates to use.

Next time you create a Facebook ad, make sure you check that you’ve got these three things in place because when you do, your Facebook ads will reach more of your ideal clients, they’ll connect with them at a heart level, and your conversion will be a lot higher.

If you want to have a chat with me about helping you get started with your Facebook ads or about running your Facebook ads for you, then send me a private message or comment below saying, “Please reach out to me.” Go ahead and share this video to help someone else out who’s just getting started with Facebook ads.

Coming up with fresh new content consistently can be a challenge. Sometimes we know our own area of expertise so well that it can be difficult to put ourselves in the shoes of our followers and share with them something that they don’t know. If that’s you, then don’t worry. It’s perfectly normal and I see it all the time. That’s why today, together, we’re going to explore ways that you can come up with 20 content ideas in 30 minutes or less, so you can spend less time worrying about coming up with new content ideas and more time engaging with the people who are consuming that wonderful content.

Firstly, I want you to ask your followers what they want. Give them some broad options of topics and create a poll. See which ones come up top, and create content on the three to five top ones.

Next, look at what the industry leaders in your area is talking about. What’s the hot topic? What’s controversial? What’s got people polarised? What are the major challenges your industry is facing at the moment? Create a blog, a video blog, or a podcast episode around the major talking points industry leaders are talking about.

Read a book and share how what you learned in the book relates to your business or your life or your area of expertise. Or maybe, read more than one book and create a list of your favourite books on a specific topic that relates to your area of expertise.

Something else you can try is think about things that have gone wrong. Things that have gone wrong in your business or life, or things that went wrong in the life or business of one of your clients. Share what happened, what you learned from it, and how it can be easily prevented the next time.

Share behind the scenes. If reality TV has proven anything, it’s that we love going behind the scenes of the people we adore. Take your followers behind the scenes of your life or your business to show them how you’ve created the success you have.

How about Googling your own area of expertise? What are the top articles that come up? What opinions do you have about those top articles and how can you contribute to the conversation?

What about interviewing an authority in your field? Reach out to every authority in your industry and ask them if they’ll spare a few minutes to add value to your audience. But remember, you have to give if you want to get. Find out what matters most to them and see if you can help them first.

Finally, host a live Q&A. Let your community interview you and pay attention to the questions they ask. Turn those questions into your next three or five video or blog topics.

That should keep you busy for a while. Coming up with video or blog topics and ideas should feel light and easy. You now have a few places you can start. As you start creating consistent quality content, you’ll feel your content muscles flexing and you’ll get stronger and stronger and it will get easier and easier.

Go ahead and tag someone in the comments who would also like to hear these tips on coming up with content ideas in less than 30 minutes. Have a Facebook fabulous week, and see you next week!