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Our Philosophy

B Free Intimate Apparel is an Australian lingerie company based in Melbourne. Our design philosophy is to create comfortable, quality intimates that meet the needs of real women. Our products are based on what women truly want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this by investing in creating the perfect basics based on customer feedback and through extensive trials on women of all body types.

B Free is all about making quality lingerie that our customers will love. If you have any feedback, questions or would like to book a personalised fitting at our Melbourne studio, we would love to hear from you. We understand that online shopping can be overwhelming at times. That is why our trained team is available to help find the best style and fit for you.

For a custom consultation call us on 1800 341 881 or use our live chat box in the bottom right corner Monday to Friday 9am-5pm AEDT. You can also email us at support@bfreeaus.zendesk.com