SOLIHULL College has been showing staff at Birmingham International Airport how to provide a world-class welcome for its visitors with a Welcome International course.

The one-day intensive course was delivered to airport staff in January, in part-nership with Soli-hull College, which aims to instill a good understanding of how to provide an exceptional welcome to visitors from key international markets.

The programme covers effective communication, identifying cultural expectations and tips on providing a first-rate service to customers.

Jayne Howle, the airport's training and development manager, said: "The ability to understand and communicate with our customers is essential to effective business.

"The Welcome International course provides cultural awareness and useful phrases in different languages and puts the learning into context with business needs."

The competitively priced programme can be delivered in companies or at the college, at times to suit business operation hours. It is ideal for anyone working in the customer service, hospitality, travel, tourism, hotel and catering industries.

For further information, call Martin Hudson at Solihull College on 0121678 7450.