New product launch, clothing- line display, art exhibition or a cultural event, whatever may be occasion, no event is successful without media coverage. Getting reporters for event is easy, but getting “the blogger” to event is a big time affair. Bloggers are creative people and with their art of playing with words they keep you […]

(This blog is adaptation from Digital Vidya’s Facebook fan page question “ How to handle negative conversations about your brand?” You should also join this vibrant community of digital marketers if you haven’t already done so) ﻿POLL : How do you handle negative conversations about your brand? Especially the ones that are unjustified and some people […]