About the author Pranav Dussaye

It has taken a while but finally Patek Philippe on Instagram is now a reality. The revered Swiss Watch brand has always had a reserved take on marketing and specifically digital marketing. They only had an online presence on Youtube and Vimeo until they joined

Sales of smartwatches have skyrocketed in recent years. So much that it has overtaken the Swiss watch sales figures. Could this be the latest threat to the Swiss watch industry? Could we see another crisis lurking around 40/50 years post the quartz crisis? The Quartz