The Rubin Museum of Art in New York features a rich collection of artwork from the Himalayan region, but its broader goal is to be a cultural hub, sharing the values implicit in its collection. To that end, its program extends far beyond exhibitions to talks, film nights, concerts, education, mediation and yoga practice.

Wax Studios collaborated with the Rubin to create an exterior digital sign that surfaces this wealth of events and exhibitions to visitors and passers-by. The complex nature of their content required a balanced choreography of content organization, timing and animation that is made simple in the split-screen display design.