Ethnocentrism. Why increasing oil prices can be bad for Russia in long-term

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Khaburina
Alena, marketing-1.

Essay
part.

15.
Ethnocentrism.

Ethnocentrism is situation when home
country sees itself like a superior. When penetrating different markets it
tries not to adapt to different cultures and behavior peculiarities but tries
to find something similar. Such attitude can cause very bad consequences. For
instance as we could see from Disney case, the management of Disney became very
arrogant and tried to manage like it managed in USA.

Also this style of management can lead
to marketing myopia when company focuses on itself and the majority of its time
and resources are wasted on development and it’s good point. BUT also the
company has problems with forecasting and it can miss some very important
information about the market, about the competitors that can be crucial for all
the company.

Also ethnocentrism can be bad by another
reason. Some management styles could be inappropriate for another company. For
example finance management. Finance management in USA can be very different
from finance management in France like we could see in Disney case.

So the company which wants to penetrate
some new market should be polycentric in order to satisfy needs of new markets
and new target audiences.

42.
Why increasing oil prices can be bad for Russia in long-term.

This term is very interesting point for
Russia. In long-term constant increasing of oil prices can be bad. In long-term
the number of people and number of machinery using oil will increase so it will
be very hard to satisfy the growing demand on oil. Also increasing prices
influence negatively on world demand. In extreme cases the increasing prices
can cause the world recession.

We could see such examples, in 1970-s,
when the prices for oil caused the economic crisis.

The oil prices should be stabled in
long-term in order to provide world economy stability.