Monday, September 14, 2009

EXCLUSIVE SHOTS OF SUBFUSCO'S EDITORIAL IN MX THIS WEEK.

Leading Brisbane designer Subfusco is breaking out of Brisbane’s fashion shackles to launch its Spring/Summer collection, ‘Collective Species’, at a unique runway event on Friday September 18 and includes the launch of its first ever women’s collection.This year’s event promises to break new ground in Brisbane fashion events, revealing operational chain factory Serafini Chains in Bowen Hills as the location for the launch of ‘Collective Species’.

Subfusco has built a reputation from breaking the mould of tried and tired runway shows, with last year’s ‘Romeo’s Closet’ launch lauded as the underground fashion event of the year with more than 300 of Brisbane’s style set descending on a CBDlaneway.According to head designer Joshua Scacheri, the ‘Collective Species’ collection has a futuristic feel and drew inspiration from a post apocalyptic world that has been riddled with turmoil and destruction, making Serafini Chains a fitting choice.“We thought that hosting the show in a raw, dirty & mechanical surrounding would tie in with the collections theme, giving our guests a unique experience to anything they’ve seen in Brisbane before,” he said.“Runway shows are an extension of each designer’s style, so we love using unusual and creative spaces that compliment our collections.“We’ve drawn inspiration from Milan and Paris Fashion Week’s where all the designers do their shows off site and they come up with some amazing productions. We are trying to push Brisbane fashion events to the next level and we hope that younger designers catch on,” Josh said.There are more than 26 looks in the collection, which for the first time includes a women’s line.“In order to take Subfusco to the next level, I felt that it was a natural progression to launch a women’s ready-to-wear collection, and not to mention my girlfriend, mother and sister are constantly asking me to design something for them!“From concept to creation, we are also proud that our collection is 100 per cent Australian. We have such a strong industry which supports Australian designers and our clients are demanding more and expecting quality from Australian designers, which we are proud to be recognised for,” he said.This year’s event is proudly supported by Napoleon Makeup, Fabrik Hair, Peroni, Deakin Estate and Cloudland.With Brisbane’s style set beginning to grow accustomed to the very best in fashion events, the launch event will be topped off with an after party at Cloudland’s exclusive top level - Joshua was responsible for designing the team’s uniforms as Subfusco designer uniforms is another extension of the label.

IF YOU MISSED OUT ON AN EXCLUSIVE TICKET, STAY TUNED FOR STYLEOGRAPHY'S COVERAGE NEXT WEEK.

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