For Many Drinkers, Thursday’s Happy Hour Turns Into Friday’s Sick Day

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The tradition of happy hour is often accompanied by the inevitable next-day hangover, but one company strives to overcome that with a new dietary supplement.

Memphis, TN (PRWEB)July 7, 2006

The tradition of “happy hour,” where working guys and gals grab a few drinks to unwind after work, is still going strong, according to a recent report from Asbury Park Press. The article suggests that there is a feeling of universal camaraderie and of collective freedom associated with happy hour, and that’s why its popularity hasn’t died down any since its inception in the 1960s.

Each day of the week is claimed by a different bar these days, so happy hour revelers have opportunities all week long. Ask anyone who participates in happy hour regularly, though, and you’ll find a major caveat in the weekday good times: the next day’s hangover.

Of course, not everyone drinks to excess on a weekday social outing, but going even a little overboard can cause problems the following day. And then there are the unfortunate souls who seem to have a massive hangover no matter how much or how little they drink.

For conscientious people who value both their jobs and their social life, one company in Memphis, Tennessee, says they have what it takes to strike the perfect balance between the two. Selmedica Healthcare is offering a new product called Altoxin, which they claim is a surefire way to prevent the often inevitable hangover.

“Altoxin incorporates herbs that have been used effectively for centuries to fight symptoms associated with hangovers, like headache and nausea, plus choice herbs that have been shown to improve liver function and help your body flush out toxins,” says a company spokesman.

He goes on to say, “You don’t have to let unwinding after work cost you your job or your reputation. As long as you have a stash of Altoxin, you can look, feel, and perform your best when by all accounts you should be hung over and in pain.”