What happens when you wear a nametag twenty-four seven? Even to bed? Just ask author, speaker, consultant and identity junkie Scott Ginsberg. Follow his fifteen year journey from silly experiment to social enlightenment. Scott will share lessons learned, mistakes made and insights gained from creating a career out of wearing a nametag every day. Even to bed.

SEMA members have a unique opportunity to schedule a free one-on-one meeting with an intellectual property rights, Customs or antitrust attorney. Private meetings are available in 20 minute segments. Please specify your area of interest when you schedule your appointment(s), so that we can pair you with an attorney specializing in that discipline. Among the topics covered by our experts:

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Come hear straight from the original equipment manufacturers what has just come out and what the future holds for TPMS. The 2015 model year is proving to be a little more challenging to the technicians in field, compared to the last couple years. Many of the OE sensor manufacturers will be in attendance to educate attendees on what to look for on the newer vehicles hitting the road.

Today’s TPMS tools can offer many benefits to your service center. This is a one-stop shop where you will hear directly from the TPMS tool manufacturers about many of the tools available today. Plus, you’ll learn how these pieces of equipment can help turn TPMS service into the profit center it should be for your business.

Email as a marketing tool has the highest ROI (returning $40.56 per dollar spent) of any medium a small business can use. In this program we review best practices for email marketing including:

Creating compelling content

Proper length of emails

How to use hyperlinks - video and document download links

Integrating email campaigns with social media

Repurposing and reusing content

Increasing the size of your database

This information is based on Constant Contact’s 15 years of experience and nearly 1 trillion emails delivered for customers. All attendees will receive a free 60-day trial account from Constant Contact.

Road service trucks are the backbone of the commercial tire industry. But servicing tires on the side of a road or highway creates a number of additional safety hazards. This seminar will analyze the risks associated with emergency road service and provide valuable tips that dealers can use to protect employees.

Stop Being a Best-Kept-Secret . . . How to get Engaged Customers and have THEM Sell You to Others. Is your phone ringing? Are your customers singing your praises to others? Awesome Customer Experiences will give you DRASTIC methods to market and brand your business. Come and explore the corporate secrets of the biggest corporations on how to communicate your value, and get the customers to buy . . . now. Entertaining, interactive and filled with example this session will:

Men and women are different and businesses need to market to them differently. Open any magazine or newspaper, read any blog or watch any news program and you will notice one resonating theme in today's marketing news: MARKETING TO WOMEN IS A BUSINESS IMPERATIVE.

Whether you have the perspective that we are suffering a man-cession or the emergence of a she-conomy it is easy to see that women are an increasingly important part of marketing dialogue. Everyone from brand managers to politicians are grappling with how to more effectively attract HER. Hear from a diverse panel of women thought leaders as they share important insights on how to best connect and drive sales.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2015 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2015 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

What is the future of racing and performance? Attendees will hear directly from a full grid of frontline leaders and experts on the latest powertrain technologies and product innovations being used in racing and adapted to production, as well as the direction, relevance and importance of motorsports and technology to the future of motor racing and the performance industry.

A study from last year found that 65% of people working on social media do it part-time along with other job responsibilities. Additionally, 42% of people who work on social media full-time are one person departments. That means there's typically too little time available to craft social strategy, create and share content, manage a community, and stay on top of all the latest and greatest changes in tools and practices.

Trying to make social media work as a one person department demands being more efficient, effective, and smart about how you invest your time and energy to make everything work smoothly. This session provides answers from someone who is a veteran of making a part-time, solo social media "department" work. Attendees will learn tested tips and ideas for:

Join the Modern Tire Dealer "Tire Dealer of the Year", the Tire Business "Humanitarian Award" winner, and the Tire Review "Top Shop" for presentations on what makes them successful followed by an informative question and answer session.

It’s no secret that the millennial generation is the next group of car buyers who will have a significant impact on the automotive aftermarket industry. But who is the millennial car shopper? What kind of vehicles are they driving? Are they holding onto their vehicles for extended periods of time? How are they searching for vehicle parts? By better understanding what the millennial driver looks like, what their behaviors are and how they consume information, aftermarket specialty companies will be positioned for success in the marketplace.

In this session, Brad Smith, Experian’s director of automotive market statistics will examine this young generation, and provide in-depth analysis on how aftermarket companies can more successfully target this demographic.

Discover the magic of consultative selling skills combined with the customers demand for trusted advisers. Highly interactive and customized, you will learn how successful business people are stealing the simple and easy to use methods that doctors and lawyers use to build creditability, professionalism and power. You can Drive High Performance Sales: