Deadpool 2 / Victorian Plumbing

Film Partnership

Victorian Plumbing is the leading UK retailer of bathrooms with quirky advertising campaigns and a history of associating with comedy. The cinema release of Deadpool 2 was an opportunity to build on this sense of fun for the brand and target 18-35 year olds. The campaign was rolled out across nationwide OOH, print and social channels which led customers to a microsite where they could enter a competition to win a holiday to Vancouver.