July 2014

“Your customers are living in the present. Your marketing team needs to meet them there.”

I stumbled across this quote when doing research for a recent webinar, and it has stuck with me. Email marketing is such a powerful way to reach residents and prospects, but most of us are doing it wrong. We are still doing what has always been done with that tired batch and blast method. Read More

Email marketing has been around for awhile. So long that it has lost its luster. Some even question whether or not email marketing is still relevant. Social media is much prettier and easier, so we should focus all of our attention there, right? No. Read More

The most important activity of any community manager is to clearly identify the very best resident for their community. It might be a lot harder than you think, so how do you identify your ideal resident? Read More