IFTTT is changing things up. The company has renamed its existing Android app to IF, leaving us to wonder what happened to the This Then That part of the formula. Functionality-wise, nothing. The app is largely the same as it was before, but it's now joined by three companions that are all focused on DOing. More on them in a second.

Do Button, Do Camera, and Do Note take IFTTT's trademark approach of combining different services together to create desirable automated outcomes and channel it into more specific directions. Here's the gist of each.

Do Button

Do Button lets you control things with just the tap of a button, such as adjusting a Nest thermostat, dimming Philips Hue lights, closing the garage door, or starting up a video camera. The button works for things that aren't hardware-related too, such as sending something to Google Drive. You can place the button on your homescreen as a widget to guarantee easy access.

Do Camera

Do Camera gives you the ability to share photos in whichever peculiar manner you want. Potential recipes include mailing images to family members over Gmail or uploading them to a specific Facebook folder. Post all of your food to a Tumblr page? This app can speed that along.

Do Note

With Do Note, you can share notes directly to Evernote or turn them into social network posts on Facebook, Tumblr, Twitter and elsewhere. Think of it as a speedy way to jot things down in various places from a single app.

Press Release

IFTTT Launches Do — Introducing a New Class of App

Do Button, Do Camera, and Do Note arrive on iOS and Android, empowering everyday consumers to simplify their world with the tap of a button

San Francisco, CA – February 19, 2015: IFTTT, the company that puts the internet to work for you, today announced the launch of an entirely new class of apps: Do Button, Do Camera, and Do Note, as well as a rebrand of the original IFTTT app, now called IF. The launch marks a new chapter for IFTTT as it transitions from a standalone service into a company with multiple products.

“IFTTT’s mission has always been to empower people with creative control over the services and devices they use every day,” said Linden Tibbets, co founder and CEO at IFTTT. “Our latest product, Do, introduces a simpler and more personal type of Recipe — one that runs with just a tap of a button.”

The 3 new apps — Do Button, Do Camera, and Do Note — empower people with a new level of control over their favorite products and applications, allowing them to pick and choose the features they use most often and turn them into their own, personalized, one-tap app.

An ultra-simplified app for the things you do most often. Do Button brings the multiple steps normally required to complete simple actions down to one step. For lightning fast access to your Recipes, add the Do Button widget to your Android’s home screen or your iPhone’s Notification Center.

The do it yourself camera app. Do Camera enables you create your own personalized camera in just a few taps. Do exactly what you want with your photos for limitless ways to save time and share your experiences.

Do Note is your command line to do anything. Jot down a quick note, share a message anywhere, or type a specific command to control your apps and devices. Do more with text than ever before with Do Note.

Popular ways to use Do Note on iOS and Android:

+ Swiftly create events in Google Calendar

+ Save short notes in Evernote on the fly

+ Share a tweet on Twitter with just one tap

The Do apps are accompanied by IF, the rebrand of IFTTT’s original iOS and Android app, that lets you create automated Recipes between the apps you use everyday with one statement: IF THIS THEN THAT. This rebranding kicks off an evolution for IFTTT from a company with a single service into a company with multiple products: Do and IF, with more on the way.

“As our physical and digital worlds continue to merge faster and faster, we see an opportunity to empower both consumers and developers like never before,” said Linden Tibbets. “Do enables everyone to be creative with how they use their favorite products and services.”

I seriously don't get this new trend. What's the point of flooding the Play Store / App Store with apps that can been bundled up into one app? I don't want 4 apps from the same dev flooding around in my app drawer.

gizak

It's a good trend. It allows the developer to silo off a big app into individual apps that can be updated only as needed - think faster updates. Also if you don't need that function, great, then you don't waste space on your phone! Personally, I treat my app drawer like a junk drawer, placing only my most used apps and widgets on homescreens divied up by function. The rest is hidden in the junk drawer until I realize I never use it and remove it for more useful apps.

Mike Harris

I don't disagree with any if that, but what if they considered them modules that were available from inside the main IF app, but hidden from the drawer? (I know anything can be hidden from the drawer of most 3rd party launchers, but the user still needs a way to access them.)

I use mine as a junk drawer too, but I have to admit this has resulted in me having countless apps over the years that I don't use or even remember what they're for. I'm not saying this will solve that problem, but every little bit helps.

GusGus

I thought quite the same thing when i red this post before.
But then i immediately felt in love whit this "Do Note"-App. And yes...it is great to use it with just a few finger tips instead of walk through a lot of different steps to reach the functionality you want to use.

Is IFTTT supposed to be an automated service? If so it only gives me a reminder to turn off my data when connected to Wifi, it doesn't do it on its own like you'd expect from an app with the name If this then this

MarkG54321

Have they implemented AND OR logic in their recipes yet? if not, it's still not worth toffee..

IF i have entered home AND it's after sunset then put my LIFX bulbs on.