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second about getting our online experience
great, and then third about connecting those
in a really seamless way for customers."
Walmart has been redesigning the overall
store as well as individual departments - entertainment, baby, fresh, beauty, toys - all through
the shopper lens. In the fresh department, for
example, the retailer lets the product do a lot
of the heavy lifting on navigation by highlighting quality and locally grown items. In the entertainment department, it's about getting
product out of the box so that shoppers can
touch and feel it. In baby, the focus is on bringing the right products together to give mom
everything she needs in one area of the store.
The retailer additionally is looking at how it
launches seasonal events, and Sohosky promises a fantastic plan for the upcoming holiday
season. "We've gotten much smarter on the
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shopper at Walmart," Sohosky says. "We have
a lot more information on how she shops the
store and how she shops online and looking
at those seamless journeys and understanding
how we win or lose with her."

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