Top 17 Email KPIs to Show Your Boss

Keeping track of your email key performance indicators (KPIs) isn’t just critical for continuous campaign improvement; it can also alert you to deliverability issues. Use this KPI worksheet as a place to store the most actionable insights about your email campaigns over time.

While email stats are just the tip of the iceberg when it comes to marketing metrics, they should still influence the decisions you make around campaign strategy and shouldn’t be ignored.