Attendees will get early looks at great TV like "American Gods" and "Dear White People," while also participating in a unique assortment of other events.

SXSW has diversified its interests over recent years, and the world of television is no exception to that. This year’s most exciting moments include exclusive world premieres, panel conversations, escape rooms and a pop-up chicken restaurant. If you’re not going, there’s plenty to envy — and if you will be in attendance, you owe it to the world to share as much as you can on social media.

Other Events

Los Pollos Hermanos Pop-up Restaurant

Friday, March 10: 12pm-10pm

Saturday, March 11: 11am-8pm

Sunday, March 12: 11am-4pm

122 W. 5th Street, NE corner of 5th/Colorado

The best fast food chicken and fries in Albuquerque, New Mexico (and the best drug front) will be available in Austin to promote the lead-up to “Breaking Bad” spin-off “Better Call Saul.” This is, of course, in addition to the Bob Odenkirk panel talk on March 12 (listed above).

HBO Invites Fans to Escape

HBO is bringing a new twist to this fest, with three themed “escape rooms” celebrating the shows “Game of Thrones,” “Veep,” and “Silicon Valley.” We have literally no idea what exactly that might entail, but if you want to reserve a slot, visit HBOTheEscape.com.

The upcoming TruTV series, which gamifies the talk show experience with a revolving slate of guests competing to win the most meta competition around, originated as a stage show. If you want a taste, hit up a live demonstration featuring Scott Thompson, Bonnie McFarlane, and Nick Thune.

Like everything else surrounding the return of “Twin Peaks,” this has an aura of mystery. But from the official Showtime release:

SXSW badge holders will be transported into an immersive “Twin Peaks” experience at The Showtime House, with themed cocktails, premium merchandise and a photo booth at the “Twin Peaks” lodge. Adjacent to Clive Bar on Rainey Street, Showtime is giving fans the opportunity to stop by the Double R Diner pop-up shop, offering a limited quantity of local Austin treats including free High Brew Coffee and Tiny Pies cherry pie.