Transcript

00:00:00

>> In a country grappling with economic hardship, where food and basic items are hard to come by, Venezuela's craft brewers are creating a buzz. The social club in Caracas is producing a high-end craft beer with a single bottle costing what a minimum wage worker earns in two days.

00:00:17

And wealthy Venezuelans are going bottoms up because according to owner Victor Ceralez, Venezuelans like to keep up with what's in fashion, and these days its niche products like craft beer. There are now 30 craft brewers in the country according to the Craft Beer Association in Venezuela, often supplying high-end liquor stores and restaurants.

00:00:36

Owners of the social club say they regularly sell out of their 3,000 liters produced each month.>>

FOREIGN]

> Even though this is a luxury for the product and for Venezuelan standards, I can say with all sincerity that this is the cheapest craft beer in the world. By that, I mean a bottle or a glass of craft beer anywhere in the world easily costs more than $2, and here we're selling a glass of craft beer for less than a dollar.

00:00:59

>> Craft brew still represents less than 1% of the market, which is dominated by domestic brewing giant, Polar, and its smaller rival, Regional. That's because apart from the exorbitant cost, Venezuelans are also not used to the strong flavors and high alcohol contents. But craft brewers believe there is room to grow, and they're preparing for an eventual economic rebound to toast to.