What is the best option for promoting our business?

Hello there, I am a manager of a small company and we are trying to hit the market for information about cryptocurrencies. Our services provide data on what to invest in and how to make the most profit out of it. Since our budget is quite limited we decided to think about two options. First one is to order own whiteboard animation explainer video like these https://topexplainers.com/whiteboard-video/ that will make it easier for our customers to understand how we can help them. The second option is to get basic SEO services hoping to get more visitors and customers. What would you recommend? Any suggestions are appreciated. Thanks in advance!

Unfortunately, it isn't a "one or the other". You actually need both Content and SEO services.

Search Engine Optimization services need value-add content to search and rank.
Your whiteboard animation explainer video is a sample of value-add content.
The more value-add content you produce and put out there (on your website, social media, youtube or video channels, business networking events, etc.) the better your SEO results.

I also recommend videoing your speaking engagements, ebooks, and webinars for additional content and as lead-generation. If you create content that interested individuals need to "opt-in" or submit their contact information to receive, you will be increasing your lead list and contact list. Once you have the interested individuals' contact information, you can follow-up with additional information, newsletters, complimentary consultations, etc.

If you put out important content and you have a high SEO results but don't have a way to collect contact information of the visitors, you are doing a disservice to your business. A significant amount of content that you publish should have a CTA (or Call To Action) - giving the interested individuals an opportunity to leave their contact information in exchange for a white paper, a video, an infographic, an ebook, a cheat sheet or template.

The cryptocurrency market can be a bit competitive, especially if your focus in on crypto guides and high-quality content.
However, as everyone already said, you need both strategies to pull it off. SEO – because even if you wrote the most amazing content, if nobody’s going to read it, then it’s not useful.
The video can attract attention, but again, you will need to promote it. You might want to think about other ways of driving traffic, like social media groups or ads (if you can afford them).

Find out where does your audience hang out the most. For instance, a website like Fool.com. It shares lots of valuable data about investments. So, reach out to them, ask analytics data and maybe your audience is out there. Check if the offer banner solutions.

The good places are also Reddit, Quora, find your niche forums, maybe reach out to Youtube influencers.

There is no way to let people know about your business and everything it offers without the perfect marketing products. Through the years, businesses have developed a wide variety of ways to take their organization among the people. Use of the most effective marketing materials is the best way to get the desired results. One has to be both creative and innovative in this regard. PrintStop offers high-quality printing for all types of marketing materials that can take your brand forward.

Here are some of the marketing products to take your brand message to your targeted group.

Flyers: Print these to advertise your brand effectively. Our colorful and creative Flyers will keep everything fresh in the minds of the viewers.

Brochures: Promote your business more effectively with these colorful and effective business brochures. They are visually appealing and creative conveying the necessary information.

Booklets: Tell the story of your business an interesting way with these custom booklets. Customizable, nifty, and colorful it automatically attracts attention.

Coffee mugs: Are you looking for some interesting marketing gifts as a giveaway? Our personalized mugs will do the needful beautifully. They will be a constant reminder of your brand. We also have a range of unbreakable mugs.

Customised Posters: Lovely posters with highly vibrant colors make for high visibility promotional materials. They leave a strong visual impression on the viewers.

Roll Up Standees: Place them in high traffic areas to let people know about your brand and promotions. These standee banners can help increase the visibility of your company. You can also use them for in-house promotional purposes.

Cup Coasters: It is a quirky and fun way to get the marketing messages across to people relevant to your business. The customised coasters are functional and visibly attractive, these are ideal for the purpose.

Advertising Danglers: Artistic and vibrant, these hanging products for marketing are a great way to attract the attention of potential customers. You can suspend them at strategic locations to catch the eye of prospects.

Tent cards: These are miniature, advertising vehicles creative and small, you can place them anywhere such as the tabletop. These table tent cards will let viewers know about your brands and products.

Both the options you suggested are very valid and are good for promoting your business. However, one problem exists: you can’t force people to your site or video.
Marketing materials such as brochures, flyers, and posters work well for promoting your business.
At this point, you may be thinking that there’s no need to use physical materials. I mean we live in an online world, right? However, traditional marketing is still very relevant and useful. It is much more memorable than online ads and you can get a lot of pull from them.
Essentially, these materials help expand your audience. Plus they’re immediate.
You can explain the cryptocurrency concepts in these flyers or pamphlets. Hand them out at conventions or seminars related to cryptocurrency. You should also have a good set of business cards so you can make connections and establish your presence.
While SEO is a great idea, it takes time. The same goes for the video. How will you ensure that people watch the video?
My advice would be to try a combination of both in your promotional activities. PrintStop is one such place to go for promotional products. You can find business cards, brochures, pamphlets, and more there. Direct people to your website or the video from these physical promotional materials. That’s just my two cents.

First of all, create a marketing strategy for the channel that is best of your business (social media, search engine optimization, pay per click, affiliate marketing, email marketing, and content marketing.

The better option here: Build lifetime backlinks or links through local citation sites like Yelp, BBA, Google, Yahoo, IndiaMart, Just Dial, Askme, Nextbizdoor, etc type sites. Many sites have more than one option like blog, article option, classified ads, and more so you add these with links to target keywords.

You can market your small business via newspaper advertisement and digital marketing. These are some excellent and affordable ways of advertising. They play an important role in business enhancement and growth. In a world full of competitors, it's very essential to market your business. Many marketing websites are there which supports you to market your business. They bring out the best marketing strategies for you and helps you to reach your business goals.

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