LinkedIn Marketing

Oct

We have earlier talked about how you can as a social media marketer makes a greater impact with the help of insights that these powerful platforms come with.

We will now begin with LinkedIn, much like Facebook you can maintain a company page and a personal profile at once. The benefits that will come with a company page are the ability to not only update statuses but also files, slide share presentations and even videos.

Beginning with the Per Post Insights which are not only accurate to every status update made but also come with details such as the number of followers who viewed the post, and how many times this specific post got clicked.

What makes LinkedIn insights stand out is how they illustrate the engagement in percentages, which are totally based on the whole, the ratio of clicks to the impressions and hence if you don’t already know how many followers you have you will be clueless of the results. But they make up for it with their Follower insights. Not only will you be able to view your engagement rates and the growth but also get a deep look at your follower demographics.

This useful insight tool generates a report, which quickly illustrates the number of followers your page has together with the number of new followers within the last 7 days. In addition, to this you can also keep a check on how many status updates you have shared simultaneously with the average engagement per update. The follower demographics come loaded with astonishing details are accurate, they break down these insights into tabs such as industry that these followers belong to, their function in the company, regions, the company they belong to itself, employee, seniority leading you into looking at what exactly is your outreach and which market you have hit.

Almost all of the account insights have been designed to provide for one piece of crucial information where all essential information is listed which gives brands the leverage to be able to further evaluate their performances on these social media platforms. Instagram, however takes these insights to a whole new level of awesome, with its growing popularity Insta’s dashboard comes loaded with data that has to do with reach, with impressions and with engagement. The statics are also broken down into each week to give you a more insightful look into your performance.

Instagram also features an Ad Insights dashboard which is inclusive of facts and figures that have to with the effectiveness of any given campaign. Not only do these includes all the data related to the performance of the campaigns created and launched by brands. The statistics reflect impressions, but also answer for the reach and the display frequency ensuring all details for every post made. Instagram has a staggering outreach, with the per-follower engagement rate reaching out to that of a 4.21 percent which is almost 50 times as that of Facebook and almost a 125 times more than twitter!

Pinterest:
Pinterest was launched in the midst of all the social media hype and as the platforms were dominated by text updates it shouldn’t have come as a surprise that this largely visual, image-centric platform became such a great hit. The one magical thing about your pinterest account is that the number of people who actually view your posts is greater than your actual followers.

Your pin insights will be able to help you engage a greater number of audience and market your service or product and even your brand smoothly and effortlessly. However, for being able to access this feature you need to be in possession of a verified business account.

image source: dreamgrow.com

You can track your board’s activity and gather data not only from your website but your board at pinterest too, hence you can effectively create a fusion and expand your insights, which will not only be limited to pinterest but also be stretched out to as far as Tumblr.

Where as state of the art features such as Curalate and PinReach add to the magic of mastering the use of pinterest as a social media platform.

5

Jul

If you are reading this post, you have already realized how much important it is for you to be found on LinkedIn searches. Whether your goal is to get a job, talent hunt or creating a personal brand, there are things you need to consider to stay on top of the professional social network.

With growing number of 364 million registered users on LinkedIn, its not an easy ask to position your self like back in the days it was. Some people complain that they do everything right but still don’t see magical improvements in their profile rankings mainly due to other well optimized profiles than probably they have so may be its about time to make sure you are rising against the storm and not sitting behind the competition and missing out opportunities that you certainly don’t want to miss.

Here are some of the ways to fight the LinkedIn algorithms and stay on top of the LinkedIn searches.

Have a Complete Profile!

Include information designed to encourage your potential visitors to find out more about you. Profiles with complete information are 7x more likely to be viewed than those that are without display pictures, relevant keywords & professional headlines.

Compelling Headline:

Expand upon your professional headline and support it, write a solid headline and make sure when your visitors view your profile they get the good first impression so they initiate to connect.

Visualize Your Work:

Show example of your work i.e presentations for the slide share, any skilled certifications that you passed or your latest blog.

Get Connected:

If you don’t have enough connections on LinkedIn, you might not show up on many LinkedIn searches as a 2nd degree connection as you should.

Don’t Ignore Endorsements:

Give endorsements and manage to take few back, endorsements might also affect how you appear in the LinkedIn search.

Get Recommendations, Build Credibility:

You have got to ask for them, recommendations give a real boost to your profile in the long run and help to establish credibility.

Make Your Self Reachable:

Don’t limit the potential growth of your social network. Provide email address, social media links or any other point of contact so that people who are interested in your profile are able to contact you.

Make sure you include your:

email address.

website URL.

or whatever channel you use to correspondence.

Be Engaged!

Don’t forget LinkedIn is a social network, its always important to keep your account engaging and not rusty. LinkedIn has been introducing new features and given more options to interact and engage with colleagues and friends.

Whether you are liking, commenting on your friends updates in the news feeds, interacting in groups, creating or sharing informative posts related to your interests / work, all these tactics will help you to increase in profile views and LinkedIn search visibility.

24

Jan

Having a killer LinkedIn profile means setting up the first impression to anyone who visits your LinkedIn profile, whether a recruiter who could land you on a dream job, old college friends or a potential client that you cant afford losing. Can you?

If you are a small business or an individual its becomes important for you to use all the must have features that LinkedIn offers which ultimately helps you to increase your visibility on one of the top professional social platform. Using the features correctly will bring you more leads and going to help you building the key relationships across the platform in the longer run.

To take complete advantage of the professional social network, you must know from where to start and what information matters most that fits your professional qualities and makes you different from others and helps your potential prospects to reach out to you by simply using terms that belongs to you.

Smartinsights has created an step by step illustrative guide that should take you through each LinkedIn feature that matters most while setting up your Linkedin profile.

Mar

LinkedIn is a great tool to market personal brand or company’s brand but many struggle and don’t take full leverage of the platform since they doesn’t really know from where to get start with their LinkedIn marketing strategy. There is one famous saying which am fan of;

“If you can’t market yourself, how will you market for others?”

If you find it hard to start with your LinkedIn marketing, then I would like to share an awesome infographic from the folks at Bluewire Media which would make easier for you to gradually speed up your Linkedin marketing strategy either for your personal or company’s brand. Its divided into three stages, beginning, intermediate & advance so all you need to see where you most fit at and start your 5 minutes a day LinkedIn marketing strategy.

So, where do you find yourself most fit at? Just take out 5 minutes a day from your busy routine and start practising above listed tips that will ultimately help you to become a LinkedIn Rockstar!

Looking for more LinkedIn tips? You can directly ask me via tweeting at @umairquriashi

2

Aug

While LinkedIn is the essential marketing platform for most of the brands, it has been difficult for most of the companies on LinkedIn to track their performance and measure growth. Recently, LinkedIn launched company page analytics and rolled out to all company pages. The recent change still lacks deep insights for overall page performance and individual stories & also there is no automated way for page admins to export any high-level engagement reports, yet improved version of Linkedin anlaytics goes beyond the information it has provided in the older version of tracking LinkedIn analytics.

Lets look at the LinkedIn’s new page analytical tool.

Tracking Individual Posts in LinkedIn Analytics:

Now LinkedIn pages can track individual post performance and identify what is working best for your audience. It can be viewed from the company updates section of your analytics tab. Page admins can view impressions, interactions, clicks & followers of each post has gained for their LinkedIn page but it doesn’t allow to pull any sort of high-level engagement reports.

Followers Analytics in LinkedIn Insights:

In this section you will see demographic distribution of your followers such as their work level and also find the numbers of followers LinkedIn page gained organically.

Comparison with the Competitors in Linkedin Company Page:

New page analytics includes exciting new feature that keeps eye on the competitors performance which may help you to benchmark your own growth efforts against the progress of similar brands but get ready to pull reports manually as the new insights lacks the basic feature.

LinkedIn is one of the most powerful social networks for companies and it has now over 3 million business pages. It’s important for marketers to understand the analytics in order to improve content and increase engagement and followers. Learn how LinkedIn can be used as a powerful lead generation tool?

Do you think new LinkedIn Analytics features will help you to track engagement & over all performance of your business page?

Jul

For B2B sales, Linkedin is one of the best social networks to connect with. Its one of the largest social media platform for the professionals from different industries, it is also considered one of the best tool for fast recruiters.

According to Hubspot, B2B lead generation is a lot stronger on Linkedin compare to facebook and twitter as those networks are great for B2C business.

Lets learn how we can increase our chances of generating leads through linkedin connections.

A Complete Lnkedin Profile:

It is the most essential step for any social media platform, an incomplete profile will look unprofessional and it may dent your online image. Complete linkedin profile provides a greater chance of success. So, its more important for you to not miss this opportunity and describe yourself, work, education & skills at best.

Profile Optimization:

After Completing profile, make sure your profle is highly optimized and your targeted audience is able to find you easily. Get a customized URL backing your brand name, which will improve your searchability on the network. Use relevant but selective keywords throughout your profile that describes your business best.

Display your best on Linkedin:

Recently linkedin replaces its app with a newer feature that lets user showcase their sample work. It lets you to upload links, images, presentations, videos or doctuments. Don’t just say it, display your best work on your linkedin profile.

Participate in Linkedin Groups:

Groups on the Linkedin is the ideal way to interact with the like minded people. Find best group of your interest, explore and become a member of any group which appeal to you. Explorer whats happening around communicate with the rest of the group members and get most of it.

Create a Company page:

Just like your rest of the social media profiles, you want to make sure your page is informative, helpful and easy to find. Insert maximum and relevant information about your business and products and engage your audience with the latest information of your products or services. You can also ask for recommendations from your followers to put more trust in products as that are backed up by you followers.

Try to Add Value:

Linkedin is a great platform for you to build high quality relationships. Anyone’s success relies on your ability to make true connections. Whatever you share on your profile, your group or any other group must be something that help others and worth their time. On linkedin you can easily showcase your expertise and share your knowledge with people working in the same industry and who are seeking what you know.