Like any professional industry, social media discussions can become unnecessarily “confrontational.”

The air quotes are to emphasize this confrontation isn’t heated by any means. It’s usually a keyboard-based back and forth that starts when someone makes a point and someone else splits hairs to create a counterpoint.

That’s what happened in the latest Ad Age Digital column, “No, Brands Aren’t People — and Consumers Don’t Want Them to Be.” The article, a response to “Why Brands Look Like People on Facebook,” goes to great lengths to draw a distinction between humans and brands.

For the rest of this article, visit Media is Power. MIP is a new content marketing platform I’ve been helping build at work . More to come on that test and learn project.

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