Netflix Introduces Page For Family Fare

The streaming service seems eager to reassure parents that it’s still a good deal for them despite the recent loss of kids’ shows following the expiration of its carriage deal with Viacom, which owns Nickelodeon. Netflix says that a new page on the site, Netflix Families, is “designed to meet family’s summer entertainment needs.” It will include “trusted recommendations of popular family TV shows and movies” as well as info about the best ways to use the service. Chief Content Officer Ted Sarandos says viewing by kids and families increases about 30% over the summer. The new page will help by using “our proprietary algorithm to create lists we think families will love.” That includes content that kids can watch on tablets at the airport and fare that “will help keep kids’ minds active during the summer months.” Yesterday Netflix cut a deal with DreamWorks Animation that will add new programs based on the studio’s characters beginning in 2014.

4 Comments

“We’re here to brainstorm names for the new Netflix page for families.”
“How about Netflix Families?”
“Perfect! Great meeting, everyone!”

Anonymous • on Jun 18, 2013 8:45 am

How will this be different from Just for Kids?

Ally Oop • on Jun 18, 2013 8:45 am

I was just about to ask the same thing. I have the Canadian Netflix but when I click on Netflix it gives me two options–the kids’ version or the regular version.

Mr_Explosion • on Jun 18, 2013 8:45 am

This is a good move. I was just discussing with my wife that I thought we should drop Netflix since we were having such a hard time finding a good movie to watch with my nine year old for family movie night. Lots of stuff for little kids…not a lot of PG material that would appeal to a slightly older kid.