Blog

Texas PBS affiliate station KLRU faced a challenge familiar to many non-profits: The station wanted to boost donations, but was limited in the resources and staff time it could dedicate to making and implementing a plan.

KLRU had recently seen growth among their major donors, but not the same expansion among “viewers like you” — that is, the small- and mid-level donors. Working with ExactAsk, KLRU was able to grown its donations by 76 percent using just four hours of staff time. Here’s how they did it.