KTVU is expanding its “Mornings on 2,” AGAIN.

At the beginning of the year, KTVU had only 4 and 1/2 hours of weekday mornings. By the end of this year, KTVU will have 6 hours of weekday morning news.

Starting Monday September 14th, 2015, KTVU 2 will once again, expand its weekday morning newscast, KTVU Mornings on 2, to a whopping 6 hours. They are adding a 9:00 a.m. hour to the broadcast and will be anchored by Gasia Mikaelian (who was part of the station’s 5:00 and 7:00pm (KICU 36) news before moving to the morning show), Mike Mibach (who also anchors the station’s 4:00 p.m. newscast, which btw was launched in June of this year, before then, he did KTVU Mornings on 2‘s weekend morning edition), The Traffic Authority with Sal Castaneda and The Weather Authority from Meteorologist Steve Paulson.

This is the third such expansion at KTVU 2 this year, with the morning broadcast beginning at 4:00 a.m. in April and an hour-long weekday 4:00 p.m. newscast in June. After this expansion is done, KTVU 2 will have 6 hours in the morning, up 90 minutes from the beginning of the year. This will move Right This Minute from its current 9:00 a.m. timeslot, to a brand new timeslot to be determined later.

According to TVSpy and TVNewsCheck (which have already reported on the story), KTVU 2’s new 9:00 a.m. hour will focus on significant news stories of the day, as well as a focus on local people, businesses and local news. The station said this about the expansion…

“We will present the news of the day in a format that will allow for viewer participation through conversations sparked on the station’s various social media channels.”

“Expanding our local news footprint allows us to cover more local stories and look deeper into the issues impacting the Bay Area. Furthermore, the strength of the 4 p.m. launch has provided an incredible news audience for the 5 and 6 p.m. newscasts, which are both up over 40% year over year.”

This move will now make KTVU 2 entirely compete against KRON 4 (MyTV)’s weekday morning newscast, KRON 4 Morning News, which also runs from 4:00-10:00 a.m. Ironically enough, both stations also air weekend morning news from 7:00-10:00 a.m.

Watch out KRON 4. Because once this debuts, you’re morning newscast will be in trouble. I have a feeling KTVU 2 will already be #1 at 9:00 a.m., as soon as it debuts.