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OrderActive Plug-in Modules - Data Analyzer

Marketing will make or break a business. Having the proper tools in place to track your efforts, report on customer order history, and then utilize that insight when crafting expensive campaigns will put you ahead of the curve. Data Analyzer gives you that power.

This add-on module allows you to define a number of templates by which customers can be profiled and segmented for the purpose of targeted marketing campaigns. In addition to Recency, Frequency, Monetary (RFM) modeling, you are able to create User Defined Category models giving you greater control over your marketing needs.

Once your models are defined the system allows for campaign creation and of course tracking the results of those campaigns giving you the ability to clearly evaluate their success rates and effectiveness. This information can then be used to influence subsequent/future mailings.

Some of the highlights of Data Analyzer:

Define Recency, Frequency, and Monetary (RFM) models

User Defined Categories allow for unique models built off custom fields that fit your business