Dana Gelb Safran, formerly a chief performance measurement and improvement officer at Blue Cross Blue Shield of Massachussetts (BCBSMA), is joining the healthcare venture early next year, according to a CNBC Nov. 19 report.

At Blue Cross, Safran leads the company’s initiatives to measure and improve healthcare quality, safety and outcomes. Her advisory roles on national and local quality measurement include work with the Centers for Medicare and Medicaid Services (CMS), the National Quality Forum (NQF), the American Board of Internal Medicine (ABIM), the National Committee for Quality Assurance (NCQA), and the Massachusetts State Quality Advisory Council (SQAC). She also serves on the boards of directors for a number of charitable and academic organizations.