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Saturday, April 13, 2013

73% of businesses carry out basic email segmentation

Almost three-quarters (73%) of businessescarry out basic email segmentation while a further 16% are planning to implement it.After basic segmentation, encouraging sharing of content (52%) and regular list cleansing (49%) are the email practices that marketers are most likely to be undertaking.

Businesses are clearly seeing the benefits of segmenting their email marketing as a further 46% are planning to implement a more advanced programme.