AYANA Fine Jewelry Branding

Corporate Identity, Branding, Packaging, Website design

A new Indian fine jewelry comes to New York. AYANA offers bold and original jewelry statement pieces, with exquisite materials, rich color, finest craftsmanship and innovative design. Their core concept is to inspired by beauty in its most natural form and express creativity and uniqueness of every individuals.

The design represent the bold natural in rich detail and thoughtful subtle color to express the high-qulity of craftsmanship. The logo shape was designed to present elegant flower blossom in its natural form. Customized timeless sans-serif typeface with simplified shape of "A". For the colors, we focus on the vibrant colors of true gems while retaining the mystery of the jewelry.

The brings an industrial touch that associates with wood and white. The pattern takes inspiration from Scandinavian geometric patterns creating a powerful contrast and highlighting the inspiration of the natural environment of Scandinavia.

AYANA Fine Jewelry – All rights reserved ® 2016.

Chaimi Plan: The 100 kinds of Chinese food in New York City

In Chinese, chai means “firewood” and mi means “rice,” two essential components in all Chinese cooking. Chaimi is a series of dining experiences where we collaborate with restaurants to bring the richness of Chinese cuisine and friendly conversation to New York City.

雪堆白·藏香

Canal Plastic Branding System

Canal Plastics is one of the best place for plastic material in New York City. They have been around for decades and are one of those businesses you can only imagine in New York City.

There are always amazing art material store on Canal Street. But they are disappearing as new stores are emerging. Earlier this year Pearl Paint on Canal Street closed. I was really depressed about that and thought, thank goodness we still have Canal Plastics.

Canal Plastics is inspiring and creative for me all the time. I want to show it's personality visually.

Letterform Experiment

Exploring the special letterform of Canal Plastic from the inspiration of the flexibility and non-light tight characteristics of plastic sheet.

"Plastic Color & Texture" ExperimentExploring the special color and pattern of plastic. Experiment with Photoshop to distort pictures to make plastic texture.

Naked Office Signage Design

Naked is an award winning creative agency best known for disrupting the global advertising business at the turn of the century with the simple idea that a brand is not the sum of its advertising. Today we are a global network of diverse talent focused on creating integrated strategies and creative marketing solutions for the digital age.

Naked Communications – All rights reserved ® 2016.

SpaceShip Inc. - Deliver for the homeless

Many people give out food and clothing to people on the streets. However, SpaceShip Inc. want to enfranchise the homeless with a novel approach. To enable the receiving of “handouts” with more dignity and respect, we'll deliver essentials to them wrapped in packages as if they did in fact have a mailing address.

Our project is being launched in MFA Design Studio, School of Visual Arts, New York. We have made 20 packages and have tested out our idea. It works perfectly. Now we want to give out more packages and enabling additional people to be more comfortable this winter.

Why we call it SpaceShip Inc.?

Everyone has difficult times at some point in their lives, including me. A homeless guy at The Bowery Mission told me: “My life now seems to be in outer space and I’m an astronaut. There’s no gravity. I’m floating. There’s no sound. It’s empty.” We are delivering them supplies to survive in space.

SVA Library is...

Client: School of Visual Arts Library

Created by Yanz Zeng, SVA MFA Design '16 - yanz-zeng.com/ This stop motion animation was made using paper and card board cutouts, wood sheet, plastic, and rubber. It was edited with Adobe Photoshop, Illustrator and Premiere.

Kidney Phone case

In China, people has a mixed reception to iPhone. A satirical iPhone 6 add posted to Sina Weibo with the slogan “Bigger Than a Kidney.” a reference to the story of a Chinese teenager who sold one of his kidney to buy an iPad and an iPhone in 2011. iPhone means something more than a phone for part of the Chinese obviously.

But which more sarcastic is that China was not on the list of countries that would receive initial shipments of the new devices. “I’ve got my kidney all ready to go and you tell me the mainland has to wait? That’s straight-up prejudice,” wrote Fan Wei, a media consultant and influential Weibo user.

So I made this phone case to encourage people to think of what an expensive good in trend means to them. Or just simply what iPhone means to them.

Reference: WALL STREET JOURNAL

Museum of loss

Everyone has lost something in their life. But memory is given a power to erase the painful part and leave the beautiful side.

In this book, I collected stories of lost and recorded the fluctuation of the owner’s mood during the time. Let’s explore how time is shaping our memory and how memory is impacting our attitude as we reading the book!

Grandma's Diary

It was hard for my grandma to leave her old house because of the deep connection between the house and her. Although she missed us very much she couldn't stay far away from it. I planned to rewrite an old diary book of her. Let the story happened in another way. How about my grandma has been companying me for all these years?

Then I teamed up with my mom. She collected memorable entities since I was born as references in home. I wrote from her eyes as we stayed together and photoshop family pictures. However, the fictional dairy is all about memory and love.