Monthly Archives: September 2012

Over the past months SEO keep changing, but one thing has remained for certain. SEO still rely on keywords – from Meta tags, URL structure, content and links (both for on page and off-page).

With Google’s different algorithm updates such as Panda, Venice, Penguin, Search Pus Your World and others. Keyword remains the same. But with the Google Semantic Search Technology update, Amit Singhal a Google Search executive mentioned that the human element will be added in to the game.

Exactly what is Semantic Search?

Google basically gives a result based on an AI that recognizes what the searcher’s intention and not going through the actual keywords like a dictionary. With this semantic search, Google will actually look at the relationship of each word, how can they work as one and then try to understand what your keywords mean.

But this is not new. Since 2008, a lot of search engines are trying to get a search results that is focused on natural language and not only in keywords. The reason we’re taking notice of it now is because is Google is trying to make a Siri of its own, that will be available on Android this year.

Google’s Inside Search

All the accumulated information of the semantic search will be stored in Google’s Knowledge Graph. This is meant to give users possible answers for each query that they’re searching for. The Knowledge Graph’s goal is to deliver more related information about a certain question and not just listings of different websites with the possible answer.

How Will it Affect SEO?

To be placed well in a semantic search, just putting keywords in their respective places is not going to work anymore. Figuring out each keywords meaning and creating content out of it is the best way to go.

When user type in their query (using their shortened version of their specific question). Semantic search will then have to focus on what the user really means when trying to search for that keyword or key phrase.

Example: Manhattan. What could user mean when they search “Manhattan?”

What is Manhattan?

Where is Manhattan located?

How to get to Manhattan?

Best places in Manhattan

The odds are endless. In the world of semantic search, your content should aim in answering the questions people have relating to that specific keyword. Focus on the on how you can answer people’s questions in every sentence you write. Pay attention to natural language and not the keywords.

The Knowledge Graph will be answering your questions from now on, unlike before when Google gives a huge list of website that will then provides you with the right answer. This is where the competition gets harder, not only will you have to compete for rankings against other companies who are targeting the same keyword as yours, but now you will also compete with Google itself.

Write content for inside your website and also write content outside your website.
Internal content allows you to get new keywords.
External content allows you to participate in other major websites or other blog sites that you may have to allow for great linking capabilities.
Content allows you to show your expertise, your skills and your specialties. Without content you’re not communicating with your visitors. In the end , Internet marketing is all about communication — the Internet was built for communication and that’s what your visitors want to read.

Why link building is important for SEO is because without links there would be no recommendations going to your website . The main reason of the Internet is to exchange information that is primarily the main concern of the Internet. Google is a big player and how the Internet processes information so if you were to build links from different websites going to your website you’re primarily telling Google and the Internet that your website has content that can be used and for many purposes.

Links and the quality of links cannot be underestimated because they are not just letters or a mechanism for the web browser to skip from one page to another– links are telling the Internet and the Google bot crawlers that the page being linked to has more information on a certain topic.

These kind of legitimate links that link from one page to the other on relevant topics can boost the presence of the page.

Collectively linking from different domains to the page on relevant topics is going to further heighten the presence of that webpage.

This is the main reason that if you have a website that you do not have certified links from different pages coming to your domain or your page: the Google bots that your page has Relevant information on a certain topic you cannot get ranked.

We need to use this to our advantage instead of being overwhelmed by thinking of how many links — you should not be thinking in business terms of goals but think about how much information and what kind of quality information you can contribute is the winning combination.

What’s the difference between Seo and website marketing? Website marketing is general but Seo is specifically detailed for improving marketing through ranking high on the search engines.
But Seo is still a component if not the most important component of website marketing.
Seo is a component of web marketing because it allows for new contacts, social media is like pr, classifieds are like catalogue ads and Seo is like mainstream media.
It takes time to fully understand this and implement theory into practice.
An even better thing to do is to start with small goals especially in social media and then make goals for achieving long tailed keywords.
Adjusting and understanding how keywords rank and how social media is a great retargeting tool will fully make you understand the depth of website marketing.

SEO is not science, we know that because targets shift. Content and links are getting to be better, the penguin updates have converted most numerical criteria of SEO to a more human-based criteria.

This is really the best time for SEO experts and businesses who want to be visible in the internet. I am glad that SEO is finally getting to be followed more rigorously through creativity and discipline. Gone are the spammers, gone are those who just wish to make fast money off the internet and those pests-of-a-website which hold lousy content.

SO why do I say that SEO has truly turned into an art-form is because SEOs are now thinking of creative graphics, catchy layouts, well-written content, organizing link building better to hit relevancy ratios. In many ways, SEO before 2011 was kinda like the Mafia, it relied on some pure muscle power of irrelevant links placed randomly across the WWW. Although Google frowned on those links, they were still getting websites ranked. If this was untrue, can you remember the umpteen number of times that you clicked the wrong website for a search query or found little or poor content in a ranking website. Well those days are finally gone forever.

SEO is getting to be more serious and fun in many more ways. Its challenging a lot of people to think more like broadcaster and quality information creators. Creativity is getting to be the key element in ranking websites. Ensuring your websites SEO is going to last.