Search form

Don’t Miss This Perfect Year-End Marketing Opportunity

December 20, 2016

Looking for a powerful year-end marketing opportunity? Have you considered printing calendars to give to your clients, customers, and audience-at-large? If not, you could be missing out an excellent opportunity to put your brand front-and-center year-round. The following details why calendar printing represents the perfect year-end marketing opportunity.

Calendars make great gifts

Unlike many other marketing tools, calendars make excellent gifts. They’re useful packed with value – people use them year-round, after all – and when you select a relevant theme, your target audience will be proud to hang them on their walls or display them on their desks.

Calendars make you relevant

A good calendar theme will feature images, illustrations, and text your audience already loves. It can lend a sense of solidarity between your brand and your customers. The right calendar theme helps create associations between your customers’ passions and your company.

Calendars keep you top-of-mind

When your branding is applied to every calendar page, customers quickly associate your brand with their passions (as mentioned). The benefit is that when they need what you sell, you’re the first company that will come to mind. Make sure your contact information is featured, too, so they can get in tough right away without having to search or sift through other references that might include your competitors.

Calendars can motivate year-round sales

Add in monthly specials redeemable via coupon codes (for tracking purposes), and calendars are more than branding tools – they can generate sales year-round. Develop special seasonal sales just for the people who reference your calendars. This not only motivates interested customers to keep your calendars handy, it reminds them where they can get the deals on the items they need month-to-month and boosts sales for your business all year long.

Calendars are cheaper than you think

When you think in terms of your price per-view, calendars are some of the cheapest marketing tools you can print. If it costs you $10 per calendar to print 100 calendars, and each recipient references it just once per day, over 365 days that amounts to 36,500 views – at a cost of about three-tenths of a cent per-view!

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Let’s Socialize!

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.