Cochineal (Carmine Red) food dye

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Maybe it's because cochineal is one of the easiet ways to demonstrate just what kind of crap is in your store-bought foods . . . . maybe it's because just about anyone will get grossed out about eating bugs, or maybe it's because we found this great video from a manufacturer of REAL natural food colourings that exposes the truth.

Either way, have a look at this video about the food dye cohineal (also known as carmine red, red #4, crimson lake et al). If nothing else, we're sure you'll have a laugh at the way they send up their competition!