HOT TOPICS

Neuralya is one of the most advanced and simple neuromarketing platform that can be applied to a wide range of solutions for different research areas such as user experience, advertising, content and media, packaging and product, shelf and in store testing.

Follow our newsroom and our hot topics to know how Neuralya is helping our customers understand their brand’s effectiveness and grow their business.

The Vision Network: a new partnership for Neuralya Copy

Neuralya @ EconomyUP’s innovation stories

October 10th, 2016|

Qwince is excited to announce that EconomyUP, the most important publisher about Italian startup and innovation, named Neuralya in the analysis “Qwince, la startup che aiuta le aziende a capire che vogliono i clienti“.

Qwince is excited to announce that M&M Global, the global brand for media and marketing offering news, insight, analysis and opinion on the international media sector, named Neuralya in the analysis “The composite mind: Why neuromarketing isn’t really ‘neuro’ any more“.

Qwince mentioned in Gartner’s Hype Cycle 2016

July 27th, 2016|

Qwince is excited to announce that, thanks to Neuralya, we have been listed by Gartner Inc., the world’s leading IT research and advisory company, as a Sample Vendor in “Hype Cycle for Market Research, 2016” published July 8th, 2016 (where Qwince was listed in both the Head-Mounted EEG and Neurometric Research categories) and “Hype Cycle for Wearable Devices, 2016” published July 18th, 2016 (where Qwince was listed in the Head-Mounted EEG category).

Qwince wins Digital360 Awards for Fashion Industry

July 7th, 2016|

After a tough selection and a pitch, Qwince was one of the finalist for “Big Data Analytics” during the Digital360 Awards on the 7th of July in Milan. Only five companies were selected for the “Big Data Analytics” section. Most important, Neuralya won also the Award as most innovative solution for Fashion Industry.

TSW and Neuralya @ Wired Next Festival 2016

May 31st, 2016|

Our partner TSW invited Qwince to showcase Neuralya during the Wired Next Festival 2016 in Milan. An amazing experience to live-measure emotions and demonstrate how neuromarketing can provide insights into purchasing behaviours, by using biometric data that indicates the purchasers’ emotions (that is, “how they feel”).

Neuralya named in the “Cool Vendor in Market Research, 2016“

April 18th, 2016|

It’s hard to express how proud we are to be considered one of the five coolest worldwide technologies for market research. Today, CMOs need to understand their customers and markets, create strategies and assets, manage programs, products and people. Neuralya is cool because it acts on the two emerging trends of future markets: predictive models and physiological dimensions.

TSW and Neuralya for User Experience Advanced Testing

April 1st, 2016|

It’s time to start creating a connection between your brand and your customer, driving customer actions by leveraging human emotion through the art of storytelling. In 2014, a study on media usage and ad exposure by Media Dynamics, Inc. revealed that a typical adult’s daily media consumption was around 9.8 hours (or 590 minutes). In addition, other studies reveal that consumers receive from 3,000 to 20,000 brand messages a day so their attention has never been harder to earn. Thanks [...]

Neuralya is a customer success story for iMotions

March 15th, 2016|

Read "Neuromarketing analytics for effective engagement". Unlike traditional neuromarketing solutions, Neuralya combines a number of devices and metrics to give a deep understanding on what engages viewers and what catches their attention. Furthermore, traditional neuromarketing techniques rely on few indicators to assess the customers’ interest, while Neuralya analytics are based on disparate data streams from multiple sources. Obviously, the data collection’s quality and the flexibility of the platform is closely linked to the iMotions platform.

Neuralya @ Deloitte GreenHouse in Milan

September 29th, 2015|

Qwince, with its platform Neuralya, was invited by Deloitte Italia to Milan to the Greenhouse opening ceremony. On the 29th of September 2015, Neuralya, Qwince’s neuromarketing platform was presented as one of the most innovative projects of the Italian Greenhouse. The Greenhouse, designed by the architects Diego Collareda and Mario Cucinella, is an innovative environment that changes the way Deloitte clients solve business challenges. By taking participants outside of their everyday environments, Greenhouse sessions disrupt conventional thinking, spur creativity, bring about new perspectives, and lead [...]

Neuralya @ FARETE 2015

September 8th, 2015|

Qwince has been selected, as partner of Luis.it, to join the Luis.it’ team for theFARETE Exhibition the 7th and the 8th of September 2015 in Bologna (Italy). FARETE Exhibition is one of the largest and most successful cross-sector exhibitions in the centre of Italy. This year, it was attended by about 14.000 visitors and more than 600 exhibitors across a variety of industries.

Will Neuromarketing change the way we shop?

July 30th, 2015|

Daniela De Rosa Video and Gaia Mellone by “The IT Factor Magazine” had the opportunity to meet Gianmarco Troia, Group Business Development at QWINCE LTD, who presented the new product “Neuralya” and our innovative approach to neuromarketing.

Neuralya @ Cannes Lions 2015 “Breaking Boundaries”

June 12th, 2015|

Qwince is a member of IAA UK, the International Advertising Association which brings together over 4000 members from advertisers, agencies and media owners in over 76 countries. The IAA UK Chapter is one of the largest and most successful chapters of this global business association, andeach year produces a programme of business lunches, panels and events featuring prominent advertising practitioners, as well as prominent social and charity events for the advertising industry.