My thoughts.... nice clean looking bar, that grip actually makes me wanna touch it to see what it feels like! That the most important part to me. I also like the choice and simplicity of the bag. Its a bag to stop your kite fabric from getting damaged and upfolding itself all over the back of your car, I dont know why other manufacturers still insist on making kite bags look like hiking backpacks! Kite shape looks kinda like the rev or octane to me, not saying its a good or bad thing, just an observation. Finally compared to most of the hideous colourschemes that are coming onto the maket this year, I nominate the BWS Noise the best colour scheme of 2011!

With New kiteboarding, Cardboards boards, Flying objects harnesses representing Australia in the Kiting market, good to see another Aussie company!

The Noise Kite has been designed by Dano See - with input from our production team
He has worked for both NeilPryde/Cabrina and SS.
The first 100 kites are out in the hands of test team riders and we are ready to launch in December.
cheers
Bruce
Benwilsonsurf

IMHO, it wouldn't hurt having the left leader line (and line itself) color coded (usually red).
Specially if this is marketed as a wave kite, exposed to hot relaunches, washups, tangles, ... A bit of color surely helps the brain make faster decisions when needed. And this can make all the difference.

Some thinks look awesome. The CL on the bar, the bar itself is interesting but i dont know how that will feel.. could be to soft and slippery...but could be great too.
The lines suck... use atleast a bit of colour coding.

The kite itself looks alot like most Fluid kites way its been build and materials used. But nicely finished. Will probably be a very nice kite.
And the bag.. horrible.. might be simple.. but looks way to cheap.
I agree with some that the backpacks are a bit over the top.. but in somce cases i really like em. The big ones that is.