Of the event, Paul Chibe, Budweiser's Vice President of marketing, has said: "The point of having that diversity in our music line-up [is beacuse] we're trying to expose the people to different types of music."

He continued: "Much like last year, where if you never saw Pearl Jam but you're a Jay-Z fan, we want fans of Beyonce or Calvin Harris or Wiz Khalifa to have the opportunity to see Nine Inch Nails or stuff they might have [not] seen for a while like Public Enemy. That eclectic mix creates an opportunity for us to really show the impact of music and culture."

A documentary about the festival, directed by Ron Howard and produced by Brian Grazer and Jay-Z, will be released before the second Made In America takes place.