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Football Was Meant to Be Played in the Mud

I have decided to change careers and am officially applying to work in marketing at GoDaddy.com.

But first, let's talk football.

I grew up playing football in Texas: first the YMCA league when I was six -- full tackle, none of this wimpy flag stuff -- then later pony and junior high leagues where I posed as a fullback on offense but got my kicks knockin' noggins as a roving linebacker.

All I can say on the subject is this: Football was meant to be played in the mud. It's more fun, it's more challenging, and it sets the stage for an equilibrium in the game that might not otherwise have been there.

So I was elated to see the rain pouring down in Miami at kickoff. I suspect those yodels who paid $4,000 for their tickets weren't so happy about it, but that's life and that's football.

You were at the SuperBowl, get over it. I just watched it in high definition so sharp I could see individual blades of grass on the field, stayed cozy and warm with a roof over my head, had plenty of cold Buds that didn't cost me $10 apiece, and had a DVR on permanent pause in case I needed to see the commercials in replay.

I'm going to go out on a limb and say that I thought the MVP for this year's game really was Prince. Yeah, Peyton played a fine game, but Prince took that mid-game medley and cranked it up a notch, somehow managing in the process not to get electrocuted while playing "Purple Rain" in the Miami downpour. And the glowing marching band was a nice touch.

As for the TV spots, enough of the rest of America (including all the morning shows) are talking about those over their watercoolers and coffee machines that I need not dispense with a lot of ink on that subject.

I'll just say this: The point behind advertising is to sell stuff.

And at $2.6 milion for 30 seconds of airtime, it oughta sell a whole lot of it, whatever it is.

With that in mind, I'd say Anheuser-Busch scored a touchdown, FedEx landed on the moon, and CareerBuilder got us out of the office political jungle and over the SuperBowl advertising cliff.

Beyond that, I thought the game was much more interesting than the ads this year.