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Monthly Archive for: "June, 2017"

Many people in the business world already use AI to help synthesize and distill complicated information, but the potential applications for artificial intelligence are far more varied. While programs like Google Analytics crunch huge amounts of data that marketers use to improve campaigns, there’s a more direct way to handle information in the pursuit of business success.

AI allows your business to enhance your sales by fast-tracking lead generation and even assisting with conversions. To do so, you’ll need to understand where the technology currently stands, how it’s evolving, and what you can do so you’re in a position to benefit.

When it comes to healthcare, chatbots are bridging the gap between patients and providers. These artificially intelligent, machine learning bots are giving medical advice online to patients around the world.

Many believe that the state of healthcare is getting worse, with many people waiting weeks, and even months, to see a doctor. This has led to an increase of health searches online via mobile.

In fact, 68% of mobile users search for health information, according to a 2016 Hitwise mobile study.

This has caused a hyper focus on health in the tech industry, and AI chatbots are meeting the online search demand. There […] Read more

Sales bots are increasing in popularity with brands. They’re driving more customers down the sales funnel, recommending products and services, and even processing payments. While you can find the bots in nearly every industry, they’re especially growing in fashion, travel, and ecommerce.

As users begin to turn away from apps, these retail-oriented bots gain importance. The shift is large enough that many tech experts are predicting a “bot revival.” Brands like H&M, Kayak, and Spring have firmly cemented AI chatbot technology into their digital strategies.

Chatbots have been around for quite some time, but their technology has gotten better with advances in artificial intelligence (AI). In fact, it’s possible for chatbots to interact with customers in ways that increasingly mimic human-to-human interaction.

Rolled out the right way, chatbots can energize your digital strategy by offering recommendations, facilitating purchase decisions, responding to customer queries, and collecting analytics. To help you get started with your own chatbot, we’re bringing you 10 ways to incorporate chatbots into your digital strategy.

Sales Representatives: While chatbots are useful for answering customer queries, you can go a step further by using them as […] Read more

AI bots are programmed to work with consumers to make life easier. When they work right, bots help companies offer superior customer service and improve sales. Their ability to work around the clock without breaks, provide accurate product information, and resolve simple complaints makes them invaluable to many small businesses.

However, bots aren’t immune to problems, and when things go wrong, they can go very wrong. Just ask Microsoft. Not long ago, one of their bots perfectly demonstrated just how wrong AI can go.

Tay was introduced by Microsoft in March of 2016 as a chat robot intended to “engage in playful […] Read more

Artificial intelligence conjures up images of science fiction films and robots come alive. Not many people envision accounting and customer service. Though no matter how fantastic it seems, the reality is that artificial intelligence, also called AI, is already out there.

Computers are talking to customers, and bots are streamlining mundane tasks, saving time for human personnel. While these AI programs are common for big businesses, they can also really help small or medium-sized businesses succeed.

The AI Basics

AI comes in many varieties. Its applications are far reaching and cover many different facets of small business. For instance, customer service chatbots converse […] Read more