Toy maker WowWee (the guys behind the Robosapien) planned to introduce a robotic augmented reality game where you drive the robot through an augmented environment. Alas “they thought it might be too complex for the average consumer to understand and enjoy.

AdLab scans through seven augmented reality mini-sites (the usual suspects, GE’s smart grid and Nissan’s good decision included). Their verdict – “it’s jaw-dropping only the first time you see it. After that it quickly regresses from neat to meh”. Read the article for seven other discussion points.

The inescapable, Papa Johns virtual road trip, where you can place a greasy pizza box in front of your web-cam, and drive a virtual Camaro. I had the honor of tweeting about it before the site was online.

Quote of the week comes from that WSJ article:

Madison Avenue has high hopes for the gimmick. “It’s the new bright and shiny object that marketers want,” says Tom Bedecarre, chief executive of AKQA, a San Francisco digital marketing firm that created the Postal Service campaign. AKQA is currently pitching several of its clients’ campaigns that include the technology.

Which means we should expect more bad novelty augmented reality ahead.

And to start off the coming week, here’s a nice clip showing projected pong game, made by two students from the IT University of Copenhagen. Here you can find out how they did it, and see some behind the scenes pictures.

Stephan Cocquereaumont, president and lead developer of Int13, a French next-gen games studio for Smartphones, has just shared with me the latest video of his mobile Augmented Reality game – Kweekies:

Kweekies is an Augmented Reality virtual pet game that allows gamers to interact with their pet by using the embedded camera of their Smartphone. 3 selling points – Augmented Reality that just works – Cute Virtual Pets – Online Competition

6) iPhone and App store

It might not be the best AR device but it certainly has the most buzz. In 2008, the iPhone was highly sought after by game developers and researchers. The App store which amassed 10,000 apps in half a year, offers an instant distribution model for AR games. In 2008, the iPhone was the gadget to beat.

3) AR games win awards

Ghostwire may or may not be the first AR game to win a game award. But, 2008 was certainly the first year were 6 out 0f top 10 games were selected as finalists in game awards such as Nokia’s Mobile Innovation Challenge.

One AR game did not win any awards this year, but was certainly an audience favorite (the most hits): Cyber Figure Alice – the first adult only AR game.

1) Record commercial deals

The AR market picked up steam in 2008 with high visibility deals such as Total Immersion’s with Six Flags (“magically superimpose clown masks on riders” as their waiting for the Dark Night ride) and Metaio (book deals with publishers ArsEdition and Knowledge Media). Metaio also scored a lucrative advertising contract to promote the MINI.

What, in your opinion, was the most significant augmented reality milestone in 2008?