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Young Rubina eats figs and dates to shed the extra fat in her body while middle-aged Abdul Kareem takes black cumin seeds to keep his cholesterol under check.

Septuagenarian Zaheeruddin takes a syrup made of pure honey to control his abdominal problems while his daughter-in-law Fathima treats her son's throat infection using vapours of incense.

All these medicines have been prescribed by practitioners of traditional Islamic medicine, which is fast becoming a rage in Hyderabad.

Sensing growing demand, many pharmaceutical companies are marketing beauty creams, hair oil and ointments based on the 1,500-year-old system of medicine.

At least a dozen Tibbe Nabawi clinics are functioning in the city and books on the Islamic medicine are selling like hot cakes in the city's bookshops.

"The efficacy of the Tibbe Nabawi pharmacopoeia has been proved scientifically by dozens of research organisations including the Food and Drugs Administration," says eminent physician Dr Fakhruddin Muhammad.

Most of the prescriptions are based on natural herbs and food products. "It is a lifestyle management system," says Dr Muhammad.

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