In March, a video of Go Daddy CEO Bob Parsons hunting “problem” elephant in Zimbabwe” was posted on Video.me. This video angered and disappointed many people, including passionate domain owners who pledged to take their business elsewhere as a result.

Rival domain registrar, NameCheap, made a special offer for people who wanted to transfer domain names out of GoDaddy. In fact, they actually made an offer that cost them money, since the transfer price was less than the cost they pay for each domain name. NameCheap also pledged to donate $1.00 for every transfer to the non-profit Save the Elephants organization.

The offer allowed NameCheap to donate more than $30,000 to Save the Elephants, and that donation was greatly appreciated. In a note to NameCheap posted on its Facebook wall for customers to read, Save the Elephants wrote, “you were the windfall from out of the blue and you really helped us this year. Thank you so much.”

I like seeing non-traditional fundraising efforts, and this one really helped a good cause. I suppose Mr. Parsons’ elephant hunting trip ended up helping elephants in unexpected ways.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Comments (1)

elephants…. i HATE elephants. when i was a small child my father would take me to the circus.
it would always start out as great fun. we would eat popcorn and cotton candy…
we would play the midway games and watch the sideshows. we would enjoy the jugglers
and the clowns and the acrobats. but things would always take an ominous turn. when they brought the
elephants out my father would become enraged. he would ball up his fists and turn red…
he would begin screaming and cursing at them in the vilest manner. my father blamed the
elephants for all the ills of society. we were usually asked to leave by security and one time
my father was even arrested. i think that is why i have never tried to develop IvoryTrader.com

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