People were nuts for Planters, ‘Avengers’, and Bud Light’s ‘Game of Thrones’ ad: Twitter ranks the Super Bowl spots

February 4, 2019

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Marvel Studios(ATLANTA) -- Twitter has crunched the numbers for Sunday night's Super Bowl ads, to find out which commercials got people jumping onto the social media platform.

--Twitter called Planters the Big Game's "MVP." The ad, which featured Mr. Peanut hot dogging in his Peanut Mobile, scored the highest percentage of all brand-related Tweets. A sweepstakes had more to do with it than seeing Charlie Sheen and Alex Rodriguez, most likely.

--Verizon scored the most views on a single tweet, with its Peter Berg-directed tribute to first responders.

--The most tweets-per-minute trophy went to that Bud Light/Game of Thronescrossover spot, which saw the beer brand's knight getting his noggin crushed by the HBO show's towering Mountain.

--The teaser for Avengers: Endgame was another Big Game winner. The ad, which showed the world in mourning in the wake of Thanos' climactic finger snap, was the most-retweeted spot of the night.

--An advertiser that didn't shell out the $5 million-plus per 30-second going rate for a Super Bowl commercial still managed to benefit from other companies doing so. Hot sauce brand Frank's Red Hot pulled off something of an ad-interception on Twitter by attaching its hashtags to every other advertiser's tweets.

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