SAP Social Media Cloud Solutions

Effectively listen to and engage with your customers – with our social media management solutions

Cut through social media "noise" to truly understand net sentiment and better connect with consumers. Our social media management cloud solutions can help you effectively use your social media channels to deliver a positive user experience – while protecting and enhancing your brand image.

Listen to what your customers are saying about your product, services, and brand

Understand who your customers are and the context for their comments

Better engage with your customers through your social media channels

Collaborate internally about any issues or comments that require escalation

Integrate customer feedback into your product development process

Analyze the results of your social media interactions and track trends

The Social Customer Engagement Index 2012

Discover how companies such as Best Buy, Dell, Jet Blue, and L. L. Bean implemented social tools and strategies to improve their interactions with customers to create greater service experiences. Learn more from the results of the survey conducted by Social Media Today.

Complex World of Engagement

Hear Jonathan Becher, Chief Marketing Officer at SAP, and Brian Solis, Principal at Altimeter Group, discuss the challenges and best practices of how to manage a variety of social engagement models, internally and externally, for a large multi-national organization.

Sentiment Wars: Black Friday vs Cyber Monday

Learn in this infographic from Chain Store Age how SAP used Social Media Analytics to track and analyze consumer sentiment during Black Friday and Cyber Monday. Who shops when? And is Cyber Monday even a relevant term anymore? Understand what the NEW holiday shopping model means to the retail business.

Explore our Social Media OnDemand Solutions

Social Media Analytics

Tap into social media channels to gain deeper insight into your customers' expectations, track trends as well as the success of campaigns and new products, and promptly identify areas requiring further investigation or a response.

Understand buzz, sentiment, intensity, and conversation drivers

Close the communication loop between your customer service, R&D, sales, and marketing teams

Cloud for Social Engagement

Improve support productivity by using social media channels to communicate directly with customers, understand individual social profiles and influence – and route, assign, and escalate messages as required.

Engage with customers and internal stakeholders quickly and efficiently

Close the communication loop between your customer service, R&D, sales, and marketing teams