Jasmine Aarons is the founder of VOZ – an ethical fashion company with a mission to protect and promote the stories, livelihoods, and cultural values of rural indigenous women around the world. Jasmine has spent years working with artisans in South America, creating a collaborative design model with an inspiring ethical and sustainable vision.

In this episode, Jasmine shares her journey to becoming a founder, taking us through the moments in her life where she wanted to give up, but didn’t. She talks about the “blessing” of being a novice, and shares key insights and moments of growth as a founder.

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Highlighted Excerpt:

Jasmine: There’s been so many times where, maybe not rationally but definitely emotionally, I felt like the world would end if I failed or didn’t succeed. But I’m coming around to a different point of view, which is that we are transient – we’re part of a much greater whole.

I’ve been a part of this community for many years and we’ve been creating extremely beautiful, positive collaborations together. And it’s been great! Very hard, also, but completely worth it.

I wouldn’t recommend it for everyone. You have to be willing to take a certain amount of personal risk that can be unhealthy at times. I think the hardest thing about being a founder is watching your health, both your mental and physical health.

Majo: It sounds like you’ve figured out how to create a healthy space between the ups and downs, instead of being stuck in them.

Jasmine: Well, I’ve seen enough now to be able to zoom out. Every peak and valley is not the end, it’s actually just part of a greater whole. Both in the context of my own life and in the context of the community and even the economy.

Majo: You’re reminding me of a client I have, she’s an executive at a tech company who really wants to take more personal risk in her life. But she has a lot of people who depend on her, which creates a lot of pressure. I’m curious how you deal with that enormous pressure of having all these people and communities who depend on you.

Jasmine: Well, maybe to think that they depend on me, personally, was a less mature point of view. They are very self-sufficient people and such hard workers. And no matter what, they’re going to create bounty and stability. So I’m not a savior by any means, I’m a collaborator. And that role is extremely important to me.