As a leading digital marketing agency, a significant portion of our time is dedicated to developing digital marketing strategies for our clients. Given that we are at the beginning of 2015, this is a great time to revisit what it takes to develop a well thought-out strategy.

First off, you should always start with goals. There is a tendency in many cases to go right to channel or platform...

A major e-commerce day is coming up, and you might not even know what it is.

Black Friday and Cyber Monday have passed, but there is still another major online shopping day on the horizon. This day, which falls exactly a week after Cyber Monday, is known as “Green Monday.” No, it has nothing to do with healthiness...

Silicon Valley isn’t the only place tech firms can thrive. Chicago continues to make a name for itself and two recent events further showcase the city’s chops as a growing and impressive hub of technology and innovation. Coming off of last week’s 13th Annual Chicago Innovation Awards...

At Rise, we strive for excellence and pride ourselves in delivering remarkable experiences and superior results for our clients. Under the leadership of Jon Morris, Rise has seen inspiring growth. Strong business sense combined with our focus on leveraging data to help brands make smarter marketing investments has helped us to cultivate a rapidly growing...

Last month, I had the opportunity to attend Content Marketing Institute’s Content Marketing World 2014 in Cleveland, Ohio, whose theme was “Beyond Storytelling.” The largest content marketing event on the planet did not disappoint, as I joined 2,600 attendees from over 50 countries. When you attend an event of this size, it’s always a challenge to...

We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy...

Annual planning is well underway for many brands and no matter where you are in the development process, these seven key practices should be a big part of your 2015 strategy. Click through below to see the tips aimed at helping you create marketing strategies that will boost your brand's performance in the coming year.

The day concluded with a keynote from Rise’s CEO and Founder, Jon Morris, (@JonBMorris). Morris took us through the value of personalization – delivering better customer experiences and building stronger brand loyalty and lifetime value.

We just wrapped up our July 2014 Internet Marketing Leadership Series in NYC at the sleek Apella event space at Alexandria Center, overlooking the East River.

Rise Interactive hosts the event series, where industry leaders gather to discuss strategies and challenges related to the most critical digital marketing and analytics topics.

Leading up to the Internet Retailer Conference and Exhibition (IRCE), I sat down with our VP of Digital Strategy Howard Diamond to discuss three components of digital marketing for retailers that he believes will be the most important in the upcoming year...