759: Pete Stout #2

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Pete Stout is the Editor-in-Chief and Managing Partner of 000 magazine, a quarterly journal dedicated to the Porsche marque. He teamed up with co-founder Alex Palevsky and creative director Justin Page to create 000—said “Triple Zero,” which is a reference to Porsche’s three-digit model type numerology. To call this a magazine is a stretch, as it’s a huge, 250-plus-page perfect bound publication that takes a deep dive, with 3 to 7% advertising, and will no-doubt be a “keeper” for readers. Pete spent 14 years as Editor of the Porsche publication Excellence and then 3+ years as editor of the Porsche Club of America’s magazine, Porsche Panorama. Prior to that he was an editor at Ross Periodicals and a freelance writer.

This is part two of a two-part talk with Pete. Photo credit to past Cars Yeah guest Jeff Zwart.