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Is Google artificially increasing ranking for Knol?

After few days of launching Knol, Google is being criticized for artificially increasing ranking of Knol articles. I decided to take a look at Yahoo ranking for these keywords.

There are few examples shared. Search Engine Land test picked 30 knols from homepage and 10 out of these showed up on first page. Let’s compare these on Yahoo. I am going to check Google again as Search rankings in Google might have changed since the time, article was written.

Search string

Google ranking

Yahoo ranking

Facial Cosmetic Enhancement

1

1

How to Backpack

1

2

Toilet clogs

2

1

Vomiting in infants and children

3

2

Decreased Hearing

3

2

Type 1 Diabetes

Not in 1st Page results

Not in 1st Page results

First Ironman triathlon

4

4

Orchid Basics

3

2

Implantable cardioverter-defibrillators (ICDs)

Not in 1st Page results

6

Pneumothorax or "Collapsed Lung"

7

Not in 1st page result

Pediatric Sports Injuries

1

1

Tooth Pain

5

2

Adrenal insufficiency

Not in 1st Page results

Not in 1st Page result

AIDS

Not in 1st Page results

Not in 1st Page result

Autism

Not in 1st Page results

Not in 1st Page result

Barrett’s Esophagus

Not in 1st Page results

Not in 1st Page result

Cataracts

Not in 1st Page results

Not in 1st Page result

Chronic Obstructive Pulmonary Disease (COPD)

Not in 1st Page results

Not in 1st Page result

Devil May Cry 4

Not in 1st Page results

Not in 1st Page result

Echocardiography

Not in 1st Page results

Not in 1st Page result

High Cholesterol

Not in 1st Page results

Not in 1st Page result

History of the Spanish Language

Not in 1st Page results

Not in 1st Page result

Infective Endocarditis

Not in 1st Page results

Not in 1st Page result

Lung Cancer

Not in 1st Page results

Not in 1st Page result

Menopause -What Is It?

Not in 1st Page results

Not in 1st Page result

Patient Safety

Not in 1st Page results

Not in 1st Page result

Seasonal Allergies

Not in 1st Page results

Not in 1st Page result

Shoulder Surgery

Not in 1st Page results

Not in 1st Page result

Teething

Not in 1st Page results

Not in 1st Page result

The results are mostly similar. Is Google artificially increasing rankings for Knol Articles? The answer is No. Are Knol results showing up high in search results (in all search engines, not just Google)? The answer is yes. This may be a result of Google having access to Search algorithm or simply the point that Knol got huge PR coverage and many backlinks from trusted sources, which increased the trust of domain in Search Engines. I think it is bit of both.

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