Important note for Gmail users.... Gmail does not format these emails correctly. If today's newsletter looks wrong somehow, you know why. I did my best, but Gmail is not reliable when it comes to formatting newsletters correctly.

QB training products on the way to you!

I'm so excited! I'm getting ready to launch some important QuickBooks training products.

Many of you have asked me for QuickBooks training products. I have heard you and will be launching them soon!

I want you to be a QuickBooks expert like me - I hold nothing back in my products and include tons of explicit text and full color screen shots.

Plus they are so inexpensive! Learn what I know at a tiny fraction of the cost to have me teach you in person.

Become a QB expert like me and learn what I know about customer prepayments. I hold nothing back!

.....QuickBooks now displays all of your non-active customers.

Go through this list and examine each one. Ask these questions:

Why is this customer inactive?

What can I do to reactivate this customer?

Can this customer be a source of referrals?

Can I offer an incentive for referrals?

What kind of incentive can I offer for this customer to return to me?

Did I do something to alienate this customer?

Any other question you can think of to get this customer back!

Once you've brainstormed your questions and answers, craft a well written phone script and/or email, based on your answers to the above questions. Write about your incentives, ask for referrals, offer an apology if needed.

Start calling and emailing these people. Call and email several times over the next month.

They needed you before... they may need you again. Don't give up.

It's a well known fact that it's easier and more cost effective to keep customers than find new ones...

... so use QuickBooks to help you!

Let me know how it goes... please keep in touch.

Your friend....

P.S. <>, I need your help. Do you like this newsletter? Please forward it to all your friends and colleagues who use QuickBooks. Thank you!