As a blizzard named Nemo bore down on the East Coast of the U.S. Friday, hardy souls whipped out their delicate iPhones to capture the snow in all its might on Twitter's new video-sharing app, Vine. Either that, or they were taking a snow day to hunker down and finally binge watch House of Cards.

It's the perfect storm of a compelling technology and a big event to test it out on. As we saw with Superstorm Sandy and Instagram, visually telling the tale of a widespread weather emergency can reveal some compelling stories. Sure, you can check out Nemo-related Instagrams in realtime on Instablizz, but this is 2013, y'all. We vine things now.