The grass is always greener

Back in 2013 Zoya tried to sell us on this new polish that helps your nails...grow.

Nail art of mythical proportions

In 2014 unicorns took over nailsmag.com in the form of a photo gallery, videos, social media backgrounds, and even a nail art challenge. Turns out the joke was on us, as unicorn nails have become an actual thing.

We mustache you about this polish

Months before Movember, Ciate introduced a men's-only line of polish consisting of three colors: Top Hat and Tails, Smoking Jacket, and Lord of the Manner. Again, the British brand was ahead of its time, as now men's polish and male-specific services are the norm.

Thinking outside the box

Zoya got us again in 2014 when subscription boxes first became all the rage. The (My)Box Pet Box came with the option of dog, cat, rock, bird, rescue farm animals, fish, Tamagotchi, reptile, Chia Pet, and dinosaur.

Leave it to Lexor

The footspa company debuted the Destruktorr in 2013, complete with auto laser beam.