“Those are three promises that this president made to the American people that he has not kept. Sometimes you have to clearly and simply point out how we’re different,” Bustos said. “With discipline and not being distracted by the outrage of the day, that’s how people can start hearing us.”

She added that unlike their previous slogan, Democrats plan a more low-key launch for the campaign, focusing on the issues.

“We basically put it all on paper to say here are our top issues — they’re simple, they’re easy to understand,” Bustos said. “That’s how you break through this tweet machine coming out of 1600 Pennsylvania Avenue.”

House Democrats are hoping to pick up 23 seats to retake the lower chamber, while their counterparts in the Senate need a net gain of just two seats for a majority this fall. A recent poll put Democrats in the House at a 10-point lead over Republicans on a generic ballot heading in to November's elections.