we are very proud to present you our first German Social Media Report 2012 /2013.

The report analyzes the importance of social media for consumption and is representative for the German population. These are the key findings:

For social media, “infancy” is over! In 2012, social became mainstream and are now heavily used by all strata of the German population. No matter what age, educational background, or income, and no matter where in Germany they live, everyone uses social media.

The average Social Media Index, which measures social media usage intensity for German citizens is 7.5 (on our scale the daily use of a single social networks such as Facebook warrants 3 points).

The vast majority of Germans use social media several times a day.

Social networks vary significantly with regard to the people they attract. On average, Twitter users are the most active people, whereas Xing users are the wealthiest – and both networks have the highest educated users.

People have started to use social media to improve major aspects of their daily lives, including those which affect businesses.

In 2012, social media were already as important for consumers’ purchase decisions as TV ads, traditional direct marketing, and public advertising. They were even more important than radio!

Over the 19 industries covered by this report, social media influence the purchase decisions of German consumers on average by almost 8 percent.

The more involved people are in a particular purchase, the more they use social media.

On average, social media accounts for about 6 percent of the development of brand relationships.

In private life, social media are now the second most important communication medium for German consumers. Only the telephone is (still) more important.

Companies have not fully adapted to this change in society yet.

German advertising expenditures still have a considerably skewed distribution, favoring the established media channels TV and print. Although traditional websites and social media explain more than 22 percent of German consumers’ purchase decisions, German companies currently only spend 12 percent of their advertising budget on these channels.

Companies still fail to communicate effectively with consumers through social media. Currently, 60 percent of German consumers cannot see much value in the social media messages they receive from companies.

By and large, communication practices vary strongly between private and business communication. New means of communication and information sharing like social networks, messenger services, or location-based services are rarely used in German companies. Only 3 to 7 percent of German employees use these services frequently, and up to 86 have never used any of these services professionally.

As all we know Internet is one of the most trending medium of marketing now a days. Being into Social Media is one of the best way of making your business up to date. Having an up to date site helps you gain profit and of course with the help of an expert. Trimax Solutions provides a large variety of support in making your business up to date and it also helps you as well in gaining your desired profit. Now, are you ready for your big break?

When a married man comes to me because I love to wear lipstick and nail polish and lacy underwear
and nylons and high heels and long hair with ribbons
and bows as I flirt and smile and tease, I know he is
cheating on his wife and I hate to be a part of all that. It is unknown why Burton was in his hotel room
at the time, although, of ther guests report hearing a loud fight just before a fire
was set. You are with your mate for a reason, because
you treasure that person to the end.

The presiding judge ruled in favor of the players, by ordering
the owners to restore free-agency bidding, salary arbitration and to adhere to anti-confusion laws
in recognizing the provisions of the old contract agreements.

The keys are nicely placed with ample space between them that helps the user to type speedily.
They proceeded in building-up a campaign platform that manifested the
imbalance of economic conditions between part-time and full-time UPS workers.

I love that “Grand Theft Auto” and “Saints Row” have
the radio function, because we all have different styles and tastes.
In consequence, the children become confident together with a sense of accomplishment.
Numerous video game supplying organizations allow
the user an alternative to practice the overall game in advance
of entering the real match. Develops Better Gaming Skills When it
comes to multiplayer gaming, gamers are required to
take a strategic approach on planning for the right moves.
The game is all about naming your shot and executing it perfectly.
After you have obtained the game data, you can always delete the download.

The caller will draw out 20 numbers randomly and also the player should match all the numbers using their own selection. This is understandable to a certain degree, since it is a fun way to spend time, though it is a wonder that video
games have taken off in the way that they have considering their price.

Since it represents the largest area of the window, glass obviously has the biggest impact on energy loss.
If you loosen these screws, then lift up on the panel, it should come out.
Expansion and contraction of the underlying floor surface can result in cracking
that expands quickly and allows moisture in.

In the online sales business, aesthetic is very important.
Apart from the inexpensive nature of these ornaments, thhe other reason of the popularity
is diverse range of colors available. Make sure that your
keywords are broad enough and targeted at a specific audience.

On July 26, at the behest of the Spanish government, the French ambassador in Washington, Jules Cambon, approached the McKinley Administration to discuss peace terms,
and a cease-fire was signed on August 12. The war officially ended four months later, when the U.S.
and Spanish governments signed the Treaty of Paris on December
10, 1898.

Google will crawl all the web sites such as Social networking websites to uncover the detail and will
bring you the matching search result. So, if somebody has
entered their mobile quantity, then you can comply with
the hyperlink to discover the information of that individual.

Rediff has been one of the best and most credible E-mail application globally. It has been one of the most popular email service providers ever since e-mail took the center place of online communication.

Aw, this was an exceptionally good post. Spending some time and actual effort to produce a top notch article… but what can I say… I procrastinate
a whole lot and don’t manage to get nearly anything done.

Flipper statt Bowling

MARKETING IN THE DIGITAL WORLD

German Digitalization Consumer Report 2014

Our Special Issue on Social Media 2013

German Social Media Consumer Report 2012/2013

About us

The Digitalization Think:Lab is a group of passionate social media and digitalization researchers and practitioners coming from the University of Münster’s Marketing Center as well as Roland Berger Strategy Consultants. With this blog, we want to provide a platform that collects the latest research results from top scientists and leading social media experts.

Knowledge grows the more you share it. Please feel free to contribute and exchange your thoughts and opinions with us. more

All the best,
Thorsten, Björn, Egbert, and Jonas

Where we come from

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