Madeleine Alizadeh, known on the internet as dariadaria, is one of the most famous influencers in the Austrian social media scene. An activist, podcaster, author and unstoppable in her plight to raise awareness on topics such as sustainability and the fast fashion industry, Madeleine is a true pioneer in the fight for a greener planet. Stepping outside the digital world, Madeleine has reached a broader audience with her book “Strong Soft Heart” which addresses climate change, and together with the launch of her sustainable and ethical fashion label, dariadèh in 2017. Madeleine is truly an environmental crusader.

2020 marks the second year which Madeleine has acted as ambassador for the TENCEL™ brand and we are delighted she has chosen to work with us once again. With our TEN ABOUT TENCEL™ (#TenAboutTencel) campaign firmly underway, we recently invited Madeleine to join us at the Lenzing pulp plant where our team of experts walked her through the different processes that take place in producing TENCEL™ branded fibers.

Offering firsthand experience like the pulp plant visit and getting to the core of what we do, enabled the Lenzing team to showcase their dedication to sustainability and inspire Madeleine further. In fact, she also recently teamed up with fashion influencer Marie Nasemann from Germany, where together they answered ten questions about the TENCEL™ brand, fair fashion and circular economy. With Madeleine dressed in ethical brands, including Armed Angels that use TENCEL™ branded fibers in their collection, both influencers gave their views on the changes that need to happen in the fashion industry, and their favorite eco-fashion brands. You can check out what else they had to say here!