Injury Lawyers UK are specialist personal injury solicitors - helping victims claim maximum compensation for public and work based accidents.

The Brief

Injury Lawyers UK previously operated an outdated and non-responsive website, whilst the number of leads generated via that particular website were diminishing over time. The initial brief was to redesign the website, providing a fresh and crisp new feel in keeping with a professional service, ensuring the website was fully responsive for mobile and tablet viewers, and increase leads via the website.

Our Approach

The content elements of the old site were recyclable, whilst the rest of the new website had to be rebuilt from scratch. We chose an existing professional theme we used before, and tweaked it for the client's benefit. From a visual aspect, we redesigned the whole site from the initial logo re-branding to updated CMS banner imagery, as well as new Call-To-Action buttons and forms. Other functionality developments and marketing activities included:

New SEO URL re-structure, along with associated 301 redirects

Fully responsive website for use on mobile and tablet devices

Development of a new blog for SEO benefit

Creation of new visually enhancing "Mega Menu"

Filming and production of various introductory videos within the site

Localised SEO activity

Localised geo-targeted PPC campaigns

The Results

The website was completely redesigned and developed for mobile compatibility, and with the new changes to help improve SEO, the website has improved its online search presence.