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Toast of the Town

David Morris | Photo: Colin Sokol | May 28, 2013

Catwalk insider Rumi Neely’s blog, fashiontoast.com, took off when she was just a Balenciaga-obsessed UCSD international studies major living in Mission Beach, where her then-boyfriend Colin Sokol started chronicling her avant-garde looks. Today, style-savvy fans on all continents scrutinize her moody, paparazzi-inspired snaps. So what inspires the muse herself? We find out.