Eleven Pretty Obvious but Seldom followed Rules of Effective Advertising

June 29, 2005

In this presentation, leading creative director Steve Penchina shares actionable and cost effective tips on how to work with your agencies to create highly conceptual, memorable, and effective advertising. He also offers important insights on the client-agency dynamics, including what clients should expect from their account/creative teams and vice-versa.

Members Only Content

This content is available to ANA Members only. Please
login below or create an account.