= Swedes + deSIGN* : function, aesthetics, and affordability SwedeSIGN [Swedish design]* scene is more vibrant than ever despite the size of economy. Traveling the world over, but heart and soul remain in motherland. Diversity is a significant keyword that describes their creativity, and the drive to combine functionality with beauty and efficiency is pervaded...

This above all: to thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man. – William Shakespeare (1564 – 1616) Hamlet. Act 1. Sc. 3. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. Authenticity: keeping...

“Life holds one great but quite commonplace mystery. Though shared by each of us and known to all, seldom rates a second thought. That mystery, which most of us take for granted and never think twice about, is time. Calendars and clocks exist to measure time, but that signifies little because we all know that...

Herbivore Men (Herbivorous Males); A new humankind who adapted in deflation with the era of low-growth Herbivore Men became a buzzword in Japan, 2008-2009. The term “Herbivore Men” (草食男; Soshoku-Kei Danshi in Japanese) was first coined by the author, Maki Fukasawa. Its new meaning is very different from what we might think. We are talking about herbivores. But the new definition...

BIBIMBAP is one of the representative Korean dishes. The word literally means “mixed rice.” It is basically served as a bowl of warm rice topped with various cooked vegetables such as zucchini, mushrooms, and bean sprouts, plus beef and a fried egg with Gochujang (red chilli paste), which should be stirred thoroughly just before eating. For visual appeal...

Beyond the Horse Dance: Viral Vid “Gangnam Style” Critiques Korea’s Extreme Inequality A Korean rapper and singer-songwriter Park Jeasang – known as PSY, short for “Psycho” – has taken the Internet by storm with the wacky video for his song “Gangnam Style (강남스타일)”. The irresistibly absurd “horse-riding dance” featured in the video has everyone from Britney...

There is nothing permanent, but change. – Heraclitus (535 – 475 BC) According to the sociologist Zygmunt Bauman, we now live in a “Liquid Society” where reality keeps changing at a very fast pace and individuals need to adapt smartly to survive. By splicing together an unending series of short-term projects, the episodes do not add up to...

The instinct of the coffee is temptation. Strong aroma is sweeter than wine, soft taste is more rapturous than kiss. Black as the devil, hot as hell, pure as an angel, sweet as love. – Charles–Maurice de Talleyrand–Périgord (1754 – 1838) Most people would relate Asia with tea and tisane; however, coffee consumption in South Korea...

Not just smart 4 S; It is not the speed, but all about the society . Some people think design means how it looks. But of course, if you dig deeper, it is really how it works. Most people may respond that is about functions. But again, that could be far beyond the technical specifications. When you get something,...

ARIRANG is continuously being reinterpreted with various world-class musicians; European Jazz Trio, Inger Marie Gundersen, The Real Group, Yuhki Kuramoto, Youn Sun Nah and many other artists. ARIRANG is arguably Korea’s most beloved and best-known folk song that beautifully expresses Korean sentiment. They have an ancient and honorable memory with ARIRANG. Regardless of their ideology, culture, and...

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