News

Aaron's Extends Title Sponsorship at Talladega Superspeedway

Talladega Superspeedway is proud to announce that Aaron&rsquo;s Rents, Inc. has extended its contract for title sponsorship on both the Aaron&rsquo;s 312 NASCAR Nationwide Series race and the Aaron&rsquo;s 499 NASCAR Sprint Cup Series race. The nation&rsquo;s leader in rental sales and lease ownership activated a clause in its contract that allows the company to extend its role as title sponsor for multiple years.

&ldquo;Aaron&rsquo;s has been a great partner to Talladega Superspeedway since 2002,&rdquo; said Talladega Superspeedway President Rick Humphrey. &ldquo;We are excited that they have decided to extend their contract with us and we look forward to welcoming our fans to the Aaron&rsquo;s 312 and Aaron&rsquo;s 499 for years to come.&rdquo;

&ldquo;Aaron&rsquo;s has realized great value partnering with Talladega Superspeedway and producing one of the premier event weekends on the NASCAR schedule, The Aaron&rsquo;s Dream Weekend.&rdquo; Stated Robin Loudermilk, Chief Executive Officer of Aaron&rsquo;s, Inc. &ldquo;Taking advantage of the option to extend our partnership allows Aaron&rsquo;s to continue to have a high-profile marketing platform through 2013. Rick Humphrey and his staff have been very accommodating and we appreciate all of their efforts that help make the Aaron&rsquo;s Dream Weekend such a great experience for all of our guests and those that attend this tremendous facility. We look forward to continuing to build on what we have developed here since 2002.&rdquo;

About Talladega Superspeedway

Talladega Superspeedway is owned by International Speedway Corporation (ISC), a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.

The Company owns and/or operates 13 of the nation&rsquo;s major motorsports entertainment facilities, including Daytona International Speedway&reg; in Florida (home of the Daytona 500&reg;); Talladega Superspeedway&reg; in Alabama; Michigan International Speedway&reg; located outside Detroit; Richmond International Raceway&reg; in Virginia; California SpeedwaySM near Los Angeles; Kansas Speedway&reg; in Kansas City, Kansas; Phoenix International Raceway&reg; in Arizona; Chicagoland Speedway&reg; and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway&reg; in Virginia; Darlington Raceway&reg; in South Carolina; and Watkins Glen International&reg; in New York. In addition, ISC is a limited partner with Group Motoris&eacute; International in the organization and promotion of certain events at Circuit Gilles Villeneuve in Montreal, Canada.

The Company also owns and operates MRN&reg; Radio, the nation's largest independent sports radio network; the Daytona 500 ExperienceSM, the &ldquo;Ultimate Motorsports Attraction&rdquo; in Daytona Beach, Florida, the official attraction of NASCAR&reg;; and Americrown Service Corporation, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in a business called Motorsports Authentics&reg;, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at