The Internal Analysis of Your Farm Business: What is Your Farm's Competitive Advantage?

Assessing the strengths and weaknesses of your farm business will help you identify
those activities conducted on the farm that can create a sustainable competitive
advantage for the business. To accomplish this goal, it is necessary to identify those
activities at which your farm business excels, not just activities that it does equally
as well as its competitors.

Unfortunately, objectively identifying strengths and weaknesses for one’s own farm
business is very diffi cult to do. This publication presents a method for identifying your
farm’s competitive advantage. By clarifying for yourself the farm business’s capabilities,
you can take better advantage of trends and opportunities in the business environment.
The information and worksheets in this publication will help you identify the
capabilities of your business.