API Operations

A get that generates 10 results objects is counted as one
operation. For a mutate, each mutated item counts as one operation.
In a bulk mutate job, each operation is counted separately. The following table
gives some examples of the accounting:

API request

Operations counted towards Daily Limit

Operation: getCount: 53 ad groupsService: AdgroupAdService

1

Operation: mutate (ADD)Count: 2 ad groupsService: AdgroupAdService

2

Operation: getCount: 100 targeting ideasService: TargetingIdeaService

1

Operation: mutate (ADD)Count: 10 campaignsService: BatchJobService

10

Requests by test accounts do
not count towards the daily operations quota. Neither do
reports downloads, however, there
is still a 1,000 downloads-per-day limit.

Non-compliance fees

If you are subject to
Required Minimum Functionality, the
API Review Team will audit your tool to ensure compliance. If the audit results
in a finding of non-compliance, you will receive notice that the enforcement
period has begun according to the following schedule:

Day 1

Notice of non-compliance

30-day "fix-it" period begins

Day 30

30-day fix-it period ends

If you are fully compliant with RMF, you will not incur any fees

Day 31

Notice of continued non-compliance + first bill for non-compliance fee

Non-compliance fees (details below) are due in 30 days

Day 60

First bill for non-compliance fee is due

If you are fully compliant with RMF and you have paid your non-compliance
fees in full, the enforcement period ends

Day 61

Notice of continued non-compliance + second bill for non-compliance fee

Non-compliance fees (details below) are due in 30 days

Day 90

Second bill for non-compliance fee is due

If you are fully compliant with RMF and you have paid your non-compliance
fees in full, the enforcement period ends

Day 91

Final notice of continued non-compliance + Final notice that tool may be
downgraded to Basic Access

Final deadline for compliance ends 30 days after Final notice

Day 120

Final compliance deadline

Day 121

Notice of Downgrade to Basic Access

Tools may regain Standard Access only if compliant with RMF and only if
all non-compliance fees have been paid in full

Non-compliance fees are calculated as follows:

The fee is based on the number of operations (or the number of report
downloads) during the previous 30-day period, either $1 for every 25,000
operations or $1 for every 25,000 report downloads, whichever is greater. The
resulting calculation will be rounded up to $1,000 (if below $1,000) and capped
at $25,000. Total non-compliance fees during any review cycle shall be capped
at $50,000 according to the audit schedule above.

Once a bill is issued for non-compliance, it must be paid in full, or your
token may be downgraded to Basic Access or revoked.