[Video] The 3 Laws of Marketplaces and Portals

Marketplaces, portals, and classifieds platforms, different words, but in reality, they are making a global revolution in online commerce possible. In fact, they’re all one in the same. Here at Kahuna, we’ve worked with numerous marketplaces, helping them optimize their operations, making it possible for them to stay relevant in even the most competitive niches.

From these experiences, we’ve uncovered 3 laws that that apply to all marketplaces. Those laws include:

An element of fragmentation, meaning that there are a variety of buyers and sellers

Building for trust. Buyers and sellers need to be sure that when they transact through the platform, they won’t face issues, and that if issues arise, that they’re taken care of in a reasonable manner