Madonna’s new skin care brand MDNA SKIN has been launched in Japan

‘MDNA SKIN’ – the new innovative and revolutionary skin care brand created by Madonna in collaboration with MTG, Japan’s leading beauty company, is scheduled to open in Omotesando for a limited time beginning Thursday, February 13th thru Sunday, February 23rd between 11:00 and 20:00. This will be the exclusive location to buy ‘MDNA SKIN’ in the world. The brand’s goal is to challenge women and their awareness about the art of beauty and skin care.

The state-of-the-art treatment system consists of three components:

The clay oil therapy inspired CHROME CLAY MASK, made with a base of clay from Montecatini Terme in Italy, which performs multiple functions that enrich the skin.

The SKIN REJUVINATOR – the specialized Magnetic Force and Deep Derma induction system devised to remove impurities and revitalizes the skin.

THE SERUM – based on an original formula that was created exclusively for Madonna, it creates a glowing effect when used alone and is further enhanced when used with the CHROME CLAY MASK and SKIN REJUVENATOR.

Using these products routinely as part of daily skin care regime creates firm, resilient and radiant skin overflowing with energy after every use.

The MDNA SKIN POP UP STORE will give customers the opportunity to see, feel and experience the products and enjoy the multiple screen projected visuals. The store will also host a VIP area and the location for special events.

MDNA SKIN will be available at selected department stores in Japan on February 26th.