Tag: internet

Would it be OTT to call mobile app a MUST-TO-HAVE for every business????

Absolutely not….

It would be not at all an OTT, but considering it not at all a worthy piece for your business is the biggest SIN you can ever commit to your business and the saddest part of the this condition suggests that you can never come out of this horror, no matter how hard you would try to sustain and come out as a winner, but without a mobile app, expecting your business to win the hearts of the users, is a big-time issue, which you need to deal with.

When I look around one of the most troubling pieces of information which freely orbits the business owners on a regular cycle update, that business popularity has nothing to do with a mobile app, and if a business keeps on delivering the quality laden services than attaining the attention is not a big deal…it seriously irks me and increases my anxiety L

I somehow concur with this approach as long as it talks about the quality-driven services, but the moment the approach leads to no-importance of mobile apps, I defer this approach, and I have a strong reason behind it…

Please explore those reasons with this post and understand the worth of my point…

Do You Have An Online Presence???

With an offline business, where you are doing perfectly fine or maybe more than fine, you consider a mobile app a futile aspect to be involved in your app…this feel is correct fine for now, but if look for a long-range objective then an offline business does not fit in the picture, because users have turned to be ever-demanding and look for the convenience in every required service.

This demand is well managed by a mobile app platform, through which your users can access your services at any point of time just by a click on their Smartphone.

App Helps You Build A Stronger Brand

Your business might be a successful venture in a limited turf, but on the other hand, apart from that limited accessibility, no one knows about your business, and that is a concerning aspect for your business if you want to beat the odds of competition.

Strong brand recognition is all about the users or consumers who are well aware of your brand and communicate with your brand. This continuous cycle of regular interaction with your targeted market builds the trust, which encourages the most number of users to stay committed to your brand.

And surprisingly this strategy is practiced widely by a mobile app since it allows the users to stay connected and explore more about your product.

Understand Your Customers’ Needs

It is a very common factor that every business depends on the specific users’ needs and requirements, and no prize for guessing these needs never remain same, but keeps on upgrading at a faster pace, and with a mobile app you have a much accessible platform to help you analyze the needs of the users, through regular feedback and suggestions.

Thus a mobile app turns out to be a portal which helps you improve your business and its value in many ways leading to high customer satisfaction.

Helps You Boost Profits

Eventually, when your customers are extremely satisfied it leads to much greater profits to be incurred from the business. Also since the local businesses around you might not be having a mobile app platform and this will lead to sensation in a market if you decide to pick a mobile app for your business and win over the competition effortlessly.

I truly hope that these factors would help you to comprehend the worth of a mobile app for your business and now when you have decided to proceed with a mobile app, then my last suggestion goes that pick a top iPhone app development company in Qatar to help you make your mobile app dream into reality.

The current digital era is ever expanding with giving a boost to the competition in every business, wherein every business is looking to reach out to more prospects, become more popular as a Global Brand.

In such demanding atmosphere, an app comes to your rescue, which not just helps your brand to get widely popular but increase the sales growth.

If you still have not got an app development partner for your app requirements, then you must get in touch with the Techugo- iPhone application development company to help you in transforming your brand into a global brand, through the unique app.

The mobile apps developed by Techugo are not just unique but are very user-friendly, which allow the users from all walks of life to enjoy the seamless app experience.

Techugo has a proven success record of developing the highly celebrated mobile apps for some of the top-notch brands and startups across the globe.

What are you waiting for?

Just get in touch with the Techugo team and let your app give a voice to your business goals and consequently boosting your revenue chart.

If you want to know a little more about Techugo, you can visit https://www.techugo.com/ and also, you can get in touch with the Techugo team at:

App technology has engulfed all the business genres positively and there is no second opinion to its existence. Whether you need to call a distant relative in abroad or booking a cab to travel in your city, from major to minor, all daily needs are well-handled by the mobile apps and users prefer to get their needs addressed through the app platform.

In this race of fitting the odds of competition, every business be it a branded outlet or a newbie startup prefer to set a strong foot in the app development process. As a brand it is quite much obvious to pick a favorable app platform, since the user’s needs and the business goals are quite visible for a brand, but the question arises, when as a startup, you have to pick a right app platform for your business needs, and the lack of exposure and vague user’s demand make the situation worse, on top the financial constraint make you fall into a do or die situation, where you have no choice but have to pick the RIGHT platform to suggest the need of platform.

As a startup the most suitable platform to be picked is…? Actually, it is hard to make a clear understanding that which OS you need to proceed with…can’t believe your ears?

I know this fact is little ambiguous to be believed by an entrepreneur, since a large part of your business is on a stake, and a wrong app platform choice can cost you arms and legs for your startup…So why to trust me? Well, a valid question, and to reply and ease down you further, I have collected the 3 top reasons in this article further, so you can select the suitable app platform effortlessly.

Check The Audience base

Since Android devices come in different size and shapes, the users are attracted to buy the Android devices more, thus widening the market for Android apps. As per a study reveals Android holds the 87% and iOS around 12% of the app market, which might make a strong reason that you must pick Android as your chosen app platform, but again something which you need to consider as well, that is your business market. If your business expansion has a user base only in the US, then picking Android would be a wrong decision, since the iPhone users are more in there and they prefer an iPhone application.

Phone Update

In past Android was largely scrutinized for the slow number of updates it provided, but recently Google has resolved this issue by shifting the maximum number of apps to the Google play store, which helps the mobile app to get updated quickly sans the complete OS update.

On the other hand, iOS provides the updates as and when available and a major annual update as well. The updated game is a little bit tiring and space consuming with iOS, but with Android, it is smaller with only the required updates.

App Quality

The quality of the app is highly preferred by each and every user, and if app irks, it serves no purpose. The iOS apps are regulated by the rigid guideline of Apple store, which sifts down the iOS app from various stages to make it error-free.

But the Android apps are available in different genres and go through sans any stringent policy for the quality check from Google. As a consequence, it increases the security risks to be faced by the users in abundance.

Then Which app platform to Pick?

The Android OS is the best option for you, if limitless customization, integrated with the freedom to make your phone work as per the users’ need, is your major concern.

iPhone OS is your answer if you are a compose user, who is looking for sleek design, updated features with a secured and succinct number of mobile apps and no security threat.

And most importantly, it depends largely on: what is the demand of your targeted audience.

I personally believe both the platforms have their equal share of benefits and advantages, you only need to pick the right platform, after conducting a thorough research on your market demands and business goals.

The need for mobile apps for businesses is much more than maintaining an online presence. It is a source to generate massive revenues, expanding the customer base, generating new business prospects, reinforcing brand image, etc. Everybody has something to offer and thus, in such a dog-fight, it is extremely necessary for businesses to lure customers in different ways to ensure their retention and loyalty towards their service and brand. When the user is concerned, it is not the technicality of the app that counts. It is the features and the interface of the app that makes the difference to the user, which decides its fate and in turn the fate of the company. Thus, it is important that user engagement should be given top most priority and with this mindset, the UI/UX of the app should be designed so that the user never feels the need to opt for another app. Let’s delve into the basics of UI/UX of mobile apps and how it helps in customer retention.

What is UI? : A User Interface (UI) is the space where a human and a machine interacts with each other. The medium of interaction depends on the environment that constitutes the individual and the machine. When mobile phones and humans interact with each other, the interaction takes place through a Graphical User Interface (GUI). The GUI is not restricted only to the tabs and navigation menu in an app. In fact, the entire functioning of the app depends upon it.

What is UX? : A User Experience (UX), as the name suggests, is the experience a user has while using the app. Their emotions and behavior when using the app account for this. It comprises of pragmatic, worthy, meaningful facets of human – mobile app interaction. A flawless UX guarantees the return and loyalty of a consumer. Developing UX of an app involves a lot of research, analysis of user behavior, a rock solid planning and many other things.

Now that we have a brief idea about what a UI/UX is, let’s discuss some of its vital components below.

Usual Suspects: The most basic requirements to make an app appealing, is the use of understandable or at least familiar symbols, icons, tabs, etc. This makes the user feel at home and familiar with functionalities of those elements. The colour schemes and themes for the app should not repel the user. For instance, a smooth and bright colour scheme makes the user happy. Also, whilst these things are paid attention to, users should also be given the freedom to customize the look of the app according to their will and mood. This makes the user feel special.

Keep The Confusions At Bay: While creating an app, the prime focus should be on the simplicity of the design. An app’s UI should be self-explanatory and just in case your app is overloaded with features, make sure to include a small app tour in the beginning. This makes users familiar with your app and enables them to use its functions and features with ease.

Lags & Jitters Are For Losers: The last thing an app’s UI should do is to bog down the speed of the user’s device. A user would opt for anything but, an app that slows down or freezes his device. To ensure a faster UI, the app should shed excess load. The smaller the size of the app, the faster it is. It should also be duly noted that the app should be swift when working online. An app that takes time load even when the device has access to a fast internet connection, has some defects and needs to be checked and corrected on a priority basis.

Consistency:An app should maintain its consistency when the user navigates from one page to another. The layout should almost replicate itself so that a user doesn’t encounter a major change. It makes the user familiar with new pages of the app and helps him in efficiently navigating through the app and the new functions that he comes across.

Conclusion: UI is what a user first comes across, and his return and loyalty to your app and brand depends entirely upon his experience and interaction with the app. It is important for businesses to preserve and expand their customer base and although, technical aspects are important, the UI/UX of the app can’t be ignored as that is the driving force for customer retention.

About Techugo: We’re a mobile app development companyand we develop mobile apps for businesses customized to their needs. We realize that UI/UX forms an essential component of the mobile app development process and hence, our development process especially focuses on the look and feel of the app apart from the technical specification to provide users with an overall satisfying experience.

Every app needs to go through an app reviewing process, but it can turn into a disaster, if not followed by certain guidelines. With this infographicTechugo- a top mobile app development company lets you learn the effective guidelines to submit an app successfully

Mobility and mobile devices have changed consumer behavior and industry norms. “Research firm Forester predict[ed] by the end of 2016, fully 46% of the global population will utilize smartphones. Users currently spend 58% of their digital time in mobile applications.”

As the rise of mobile application continues, it’s important to avoid common app development mistakes. Here’s a look at the most common mistakes appreneurs and mobile application development company make when they launch a new application.

1.Mistake:Creating a mobile experience similar to a desktop UX

Many mobile app developers make the mistake of creating mobile apps that are too similar to desktop apps. They simply look like smaller versions of the desktop platform. And they offer the same functionality, but fit on a smaller screen. Keep in mind, a mobile app is a different platform and should be treated as such. Mobile users require a different experience.

2. Mistake:Building a mobile website instead of a mobile app

With 2.2 million apps in the Apple App Store and 2.8 million apps on Google Play, the standard has become extremely high. And “[a]pps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.”

Both apps and mobile websites are accessed on handheld devices. However, “[w]hen it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals.” For example, “for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.” It’s a mistake to think that a mobile website is the best choice for all businesses.

3. Mistake: Overlooking mobile app marketing

One of the worst mistakes you can make is to build a useful mobile app, and fail to market it. How do you expect to reach your audience without a marketing strategy? People may download your app based on word of mouth, but nothing works better than a smart app marketing strategy in uae.

“A mobile app marketing strategy can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers.”

4. Mistake: Ignoring user engagement

The real power of mobile application come from their personal nature. When users install an apps, they carry their device around all day. In fact, apps “are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.”

It is the perfect opportunity to engage users in a personal way. Localytics describes highly engaged users as those that have 10+ sessions per month.

5. Mistake: Anticipating high mobile app retention rates

As Think With Google explains, “People download apps every day, but the truth is that many of them are abandoned or never even used.” The mobile app ecosystem suffers from poor retention. According to Loyalists, “[a]cross all industries, 80% of all app users churn within 90 days.” You can improve retention through, in-app messaging, push notifications, individualization, remarking and more.

If you want to build a mobile app for your business, first understand customer needs and study the metrics that contribute to overall app success. Once launched, study app analytics to improve over time.

About : We’re a top mobile app development company in uae, helps businesses get their customized mobile apps built to get connected to their target audience while efficiently expanding their business and taking it to the next level.

Yoga is practiced successfully all over the globe, people opt to do Yoga for various reasons, for some it is a de-stressing exercise, for some it’s a door to spiritual bond and for some it’s a mode to fight the deadly diseases, the reasons are endless, but the aim is same to garner positive emotions and relaxation of soul, mind, and body. The International Yoga Day is celebrated to spread the awareness of Yoga benefits for stress relief, health, and physical fitness, so on this gracious occasion of #IYD2017, Techugo team is highly proud to announce a mobile app for Yoga, which will be available soon on app stores.

Ever since its inception, both the iOS & Android OS have come a long way. We’ve seen newer and more refined versions of the OS with the inclusion of new features. Every successive version has something better to offer than the previous one. Also, a new software version enhances the performance of the device to a great extent. But, it shouldn’t only be the OS that should be updated periodically. The apps should also be updated along with the OS since each OS update carries its own set of functionalities and the apps need to be optimized according to it. Additionally, an app should also be updated periodically to improve its own features and performance. Let’s learn why your app needs to be updated and optimized periodically with Techugo, a mobile application development company in uae.

Keeping the customers happy and engaged: An upbeat customer would always be happy with what you’ve to offer and would be loyal to your services. But, the question is how to maintain the level of interest of your customers? The answer lies in the update of your app. An app that gets updated at regular intervals has the attention of the consumers. Furthermore, an update helps keep the app functionalities and performance up to date and removes the glitches experienced in the previous version. With every subsequent update, the app developers can introduce a new feature in the app that was missing previously and was requested by the users. This practice helps in winning the confidence and loyalty of the users and also keep them engaged with your app. On the other hand, if an app has jitters and flaws, and is also not updated regularly, the users would end up uninstalling such an app and would look out for better options.

Smacking the bug: It is natural for apps to encounter bugs in the codes or in the UI. Bugs in the app don’t affect the appearance of the app, but, hamper the performance of the app to a great extent. Frequent app crashes, app not booting up, app getting hanged, device getting frozen, etc. are all examples of bugs in the app and need to be addressed asap for smooth functioning of the app. A user would never use an app that slows down the performance and the speed of his device, frequently crashes, freezes the device. With proper app updates and bug fixes, these things can be avoided and the app could be optimized for better performance. The developers should work towards shooting down multiple bug fixes at once. This practice allows developers to avoid multiple update roll outs every now and then and also spares the user from having to download the updates frequently.

Refurbishing the UI/UX: We’ve always emphasized on the fact that UI/UX is what forms a driving force for your app’s success. It is the UI/UX on which a user forms an opinion and has a point of view for the app. It is the UI with which he interacts and therefore, it should not ever get boring. A mundane, uninteresting UI can lead to the uninstalls of the app. Hence, it is always necessary that the UI of the app is constantly refreshed and updated so that the user doesn’t lose interest in the app. It should also be kept in mind that only adding features to the app is not the sole aim of the update. An update can also occur to remove an unwanted feature from the app that previously existed in it and was disliked by the users and/or the feature introduced in the previous version was futile. Features should be added or removed depending on the functionality and performance of the app.

App update vs new app:It’s always a debacle for developers,whether to opt for an app update, or go for a new app entirely. There are positives and negatives attached to both the options available. Let’s look at them closely.

When opting for a new app: If the developers go for a new app instead of updating the old one, the users won’t have to go through the process of downloading the app update and it would be entirely at their discretion if they want to download the new app at all or not. Furthermore, developers can generate revenue from their new app. However, the flip side to this is that the new app would have to be promoted and the promotional tactics would have to be applied from the very beginning. Also, the user might not want to opt for the new app.

When opting for the app update: Choosing this option over a new app would not compel the users to pay for the upgrade and the promotions for the update would be in order and accordance of the app. The flip side of this is that users would have to be forced to update the version of the app which they might not want to or their device might not be compatible with the new app update and the developers have to look for resources to replenish the funds required for the update of the app.

Developers generally roll out updates for the app rather than opting for new apps entirely. But, occasionally, a few developers have rolled out a new app with upgraded features and have seen the app become a success.

App Promotion: App updates provide developers with the option to covertly promote their app. An app that receives updates frequently, usually stays on top of the list in the available updates section and remains visible to users most of the times. This constantly reminds the users of the app’s presence and hence, your app stays on the device while performing at par because of the constant updates. It is also proven that an app that’s frequently updated resonates with the users and is more preferred by them over others.

A user is always on the lookout for a perfect and flawless app. All he wants is performance and an elated UX. All these features collectively can help deliver the best app one asks for.

Entrepreneurship isn’t an easy deal. It’s a challenging task, but, it has its own set of advantages too. Entrepreneurship gives you a sense self-entitlement and leadership. You get to be your own boss and gain experience of managing people. However, a few important qualities that an entrepreneur should possess, is that of time management, interpersonal skills, people management skills, etc. If an entrepreneur knows how to effectively manage all these skills for his activities, he becomes unstoppable. Let’s learn what makes a great entrepreneur and how to polish the entrepreneurship skills and ascend with it to the next level with Techugo, a top mobile app development company.

Speed Up Your Tasks With Technology: An entrepreneur’s life is surrounded by many daunting tasks, most of which involves a lot of communication; and as we have established above that time-management is a skill that an entrepreneur should possess as it is the most valuable entity, therefore, to save time, technology should be used effectively. There are many apps out there that can help with time management efficiently and thus, help in saving time for the entrepreneur to invest in something more useful.

Disintegrate Your Problems: It is all a game of perspective. How you look at things. A successful entrepreneur identifies smaller problems that have collectively taken a huge shape. He then prioritizes these problems and acts on them accordingly. The problem that needs attention first is sorted on a priority basis and subsequently, we go down the order.

Work towards Creating an Opportunity: A successful entrepreneur is the one who doesn’t wait for instructions to follow, or who doesn’t wait for an opportunity to knock on his door. An entrepreneur should be proactive in creating an opportunity for him by studying the market trends, affinity of people towards certain things, etc. If you already have a product in the market, don’t wait for people to come to you. Be upfront and seek their feedback. Improvise on the shortcomings with the reviews you’ve garnered. This will take your business a long way.

Be Meticulous: No matter what you do, if you’ve put your hands into it, give it your best shot. Pay attention to every detail. Work towards creating a better product. Heed to your company’s reputation in the market. Constantly brainstorm on how you can uplift the image and make it better with each passing day. In the end, it’s the brand and the image, consumers relate to.

Learn from Your & Others’ Mistakes: A lot of entrepreneurs begin to think they’re invincible and can’t be touched until reality hits them in the face. Being confident is good, but, overconfidence is always harmful. Look around for mistakes people have committed or take a look at your own mistakes in the past, analyze where they’ve landed them or you, and rectify the errors and prevent it from happening again. A mistake might be small but can incur a lot of damage to the image of the company.

Define You Work Hours: Many entrepreneurs prefer to work at night. Reason? It’s calm, quiet, and possibly a time where a lot less people and distractions are around to sway you away from your work. It could be in the morning too, but, what’s essential here is to identify your most productive hour.

Conclusion: It is easy to become an entrepreneur, but it requires extreme effort and religiousness to become a leader. A leader is nothing but a skilled and polished entrepreneur, who takes calculated risks without any sense of fear and drive himself with others to success. Following the points mentioned above can improve the entrepreneurship skills and will help you take a step ahead in the direction of becoming a leader and achieving success.

Mobile app development is a process that requires critical thinking and constant brainstorming. The competition is ugly with businesses and individuals fighting for the top spot. Users have a lot of options to choose from and thus, it is necessary for people seeking to develop an app, to come up with something unique and different from what’s already available. It doesn’t matter whether your business is technical or non-technical, big or small; if your idea is fresh and unique, you need to have a mobile app developed for your products and/or services. If you think that being a non technical business your hopes of having a mobile app developed for your business is lost, you are wrong. You can always contact a mobile app development company in uae, to breathe life into your imagination. Let’s take a look at the challenges that one usually comes across while developing an app.

Setting Up Of Goals: Everything is done with a motive behind it. Apps are no exception. A precise planning to develop an app is a must. The idea should be derived either by finding a solution to a problem or it should be something entirely fresh and new. Next, you should set the target audience for your app, analyze whether they really need your product/services, set business goals for your organization and the app, and keep a close watch on your rivals. Doing so gives you a lead against your competitors. Knowing about their products and coming up with a rock-solid alternative should be a priority in your plan. Once you’re done with these things, it’s time to go to the second step.

Keep Your Friends Close & Competitors Closer: Once a strategy is conceptualized to develop the app, the next step is to look out for the competitors in the market and the products/services they have to offer. Even if one thinks that their product is a lot different than what’s available on the market, it’s a good way to know about the current market trend, the affinity of people towards a certain app, the UI/UX of the app, the transition from one screen to another, etc. This step gives a fair idea about what you’re building against what the consumer is after and helps in creating a better product.

Formalizing The Imagination: After the initial market research and requirements for the app, it is time to roughly draft the app. This is done through wire framing. It is a method in which the blueprint of the app is defined. An initial draft is laid out and all the specifications of the app, such as UI, transition screens, functionalities, etc. are properly sketched. This step helps in identifying the user’s need for the app, defining the app’s selling point, choosing the target audience, showcasing the unique features of the product, recognizing the shortcomings of the product and its solutions. At this stage, it is also often advisable to involve users to give a better design to the app.

List The Technicalities: This is the most crucial part of the app. This process transforms the app from imagination to reality. To begin with, the type of the app should be defined. Following the previous steps, one should have a clear idea, ,the best suited app for their consumers. It could be native or hybrid or cross platform or a web app. Next, the UI/UX of the app should be designed keeping the user in mind. It should be interactive and should interest the user and have him engaged while using the app. Thereafter, the core and supporting functionalities of the app should be designed keeping in mind the uniqueness of the product. An engaging content to keep the user engaged and interested should be drafted, and lastly one should not compromise on the security of the app. Security is the primary concern of users and generally is one of the driving factors in the success of the app.

It is quite natural for businesses not to be familiar with such technicalities and hence they can seek help from a top mobile app development company that specialises in developing mobile apps for different platforms while adhering to the parameters above.

App Testing: Once the app’s done with the initial designing phase and is ready for a roll out, it is advisable to test the app among a certain group of users. This gives us a rough idea about how the app is faring among the users, whether there is a scope of improvement and something needs to be changed or completely obliterated. This is a refining process and must be done to increase the quality and finesse of the app.

Debuting The App: After successfully coming up with a finished product, it is time for the app to debut on the store and be available to users to download. Once launched and downloaded, the feedback and reviews from the users of the app should be duly noted and worked upon. This helps in the refinement of the app and also makes the users happy. They become loyal to you because they know that someone’s listening to them and is working on the problems.

Marketing The Product: The last process is marketing the app and it is a perennial process. To maintain a user base and lure new customers to expand it, marketing the product is extremely essential. It could be done through the various channels available in the market and by introducing new features for the app.

Conclusion: These are some of the major challenges that businesses and individuals encounter while developing a mobile app, but if these steps are followed, many of the major problems could be laid to rest and a perfect app can be developed for the users to relish and enjoy.

About Techugo: We’re a top mobile app development company in dubai and we specialise in developing apps for iOS and Android platforms. We’ve a team of experts that follows all the aforementioned steps to provide your target audience with the best mobile app.