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Engineering a great app is as much about building native features as it is about stitching together third-party technologies to supplement them . These third-party technologies are known as SDKs (Software Development Kits), and developers add them to their apps to understand their performance, monetize them, embed new functionality,...

Pokemon Go has catapulted to the top of the App Store overnight as hordes of aspiring Pokemon masters roam around their neighborhoods reliving their childhood fantasies. These Pokemon trainers made it both the #1 Free App and the top grossing app via in-app purchases, showing money will not be an ...