The Spot is titled "Your Next Level Awaits" and is EMU's first TV commercial dedicated solely to its graduate studies. "Your Next Level Awaits" will air on Metro Detroit broadcast and cable television stations, along with EMU’s overview television commercial “Be True,” from Monday, Feb. 27, through March 26.

“The new campaign highlights Eastern Michigan University’s graduate school and its more than 200 master’s and doctoral programs,” said Walter Kraft, vice president for communications. “Whether on campus or online, our programs appeal to both working adults and students moving from bachelor’s programs in order to further their careers.”