Dr. Yossi Sheffi of MIT is one of the most influential figures in the supply chain, and he is fresh out with another great new book titled Balancing Green: When to Embrace Sustainability in a Business (and When Not To).

As the title suggests, this is a very balanced work that provides a true 360-degree look at this critical topic, impeccably reseached, with interviews of some 250 companies as to their sustainablility strategies and practices.