Hello. I'm Laurel Natale.

A little about me.

In my own words, I am a design thinker who is unapologetically sensitive and always seeking out new knowledge to create a better me both professionally and personally. I love User Experience. I love advocating for the user, I love researching and I love data-informed design. I believe in adaptation, modification and keeping an open mind when developing and utilizing a UX process. I believe in doing what works, not what is the current trend.