Profile

Kevin Dayton is the Chief Technology Officer and co-founder of Shinka, a mobile media company connection brands and agencies to targeted users through their network of publisher partners. Email him at hs.aknihs@niveK.

The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.