Saturday, January 21, 2012

The apps, plus Facebook’s opening of its platform to any developer that wants to build on it, are clearly aimed at diversifying the experiences people can have on the site – to stem boredom, and to keep people participating. That’s a sensible business move ahead of the company’s IPO, as it keeps engagement rates up, and that keeps marketers optimistic and spending money.

But is seamlessly sharing the most minute details of daily life truly a way to stay connected with people, even within the limited confines of the internet?