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How to determine the value of a Twitter account

About a year ago a friend asked me for help when he was thinking of buying a website.
It wasn't the website that interested him as much as the fact that it came with a Twitter account that had 18,000 followers.
So I contacted the seller via Twitter and asked how much he wanted for a sponsered tweet after I wrote a quick blogpost that was niche related.
He quoted me 25 USD claiming it was worth it, because he was a respected authority in the field and I told him to screw off. When he came back to me, we agreed on 5 USD and it was a tweet.

I looked at my stats and the total of visits was 4 visitors.

Thinking it could be a glitch, I contacted someone else who had 900 followers, also related to the niche, and he tweeted it for free.

Through his tweet, several people retweeted it and the total of clicks came to around 1200.

To make a long story short: There are several tools out there measuring influence which are pretty accurate. The number of followers is not what matters, but how much impact you have.

It is true. Once one of followback accounts with 400,000 followers tweets about my service. All I got was few visitors.
There are few factors that should be looked, and number if followers as standalone factor has no value.
First, if twitter user matches your niche, most likely his followers will click more on related tweets. And you need to check how many time tweets from given user were retweeted or flagged as favorite. That shows that followers reading tweets. Users that follow thousands not reading tweets, and as such useless to have any business with them.

I just had a sponsored tweet go out on an account that over 250,000 followers. Unfortunately, the ctr was way less than what I expected. To be exact, it was in the single digits. It is extremely important to know the quality of the followers for tweets.

I have about 14,400 real followers and they're all aged roughly between 15 and 28, with the average ages being about 20. Obviously, these followers all have a large interest in music and ordering products online, especially clothing, so I often get people coming to me to buy sponsored tweets and retweets for their networks, clothing and music sites and brands.

I have about 14,400 real followers and they're all aged roughly between 15 and 28, with the average ages being about 20. Obviously, these followers all have a large interest in music and ordering products online, especially clothing, so I often get people coming to me to buy sponsored tweets and retweets for their networks, clothing and music sites and brands.

The value of a Twitter account depends on the niche you are targeting. Some Twitter accounts are going to be valuable in some niches and not others. Furthermore, the number of followers is irrelevant. Many accounts with 100,000's of followers have fake followers who are not active which explains the low CTR. I have under 5,000 followers but they all are active and I communicate with a lot of them on a weekly basics. I have a Fiverr gig where I accept certain tweets and customers love it because of the results they get. I do not spam my followers and they know that they can trust what comes through my feed. Before purchasing tweets from someone you have to check their influence first. This can be done by checking Klout Scores and looking through their Twitter Feed in general.

The value of a Twitter account depends on the niche you are targeting. Some Twitter accounts are going to be valuable in some niches and not others. Furthermore, the number of followers is irrelevant. Many accounts with 100,000's of followers have fake followers who are not active which explains the low CTR. I have under 5,000 followers but they all are active and I communicate with a lot of them on a weekly basics. I have a Fiverr gig where I accept certain tweets and customers love it because of the results they get. I do not spam my followers and they know that they can trust what comes through my feed. Before purchasing tweets from someone you have to check their influence first. This can be done by checking Klout Scores and looking through their Twitter Feed in general.

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I have to argue againts your point in saying that the number of followers is irrelevant.

As long as the followers are targeted, the higher CTRs you get. On top of that, if you have say 15,000 targeted followers, your CTRs will be high, as will your sales or whatever you're looking for.

So yes, no. of followers is relevant. Without barely any, you'd get no traffic, targeted or not targeted.