Learn how to float to the top of prospective clients’ searches.

When something’s strange in the neighborhood, we all know who we’re gonna call. And that’s thanks to a very memorable commercial with the catchiest jingle of all time. When customers need to find lawyer, they turn to Google to find someone in their area who’s local, reputable and — most importantly — conveniently visible in the search results.

The Marketing Technology SIG offers survey results and insights.

Proposal generation solutions are an important tool in the technology stack of many legal marketing departments. In January, LMA’s Marketing Technology SIG surveyed members to gather insight on the technologies legal marketing teams are using for their pitches and proposals.

Learn why all law firm members, not just IT experts, have a stake in cybersecurity and a role to play.

Corporations large and small have been dealing with internet security and cybercrime for some years now, but law firms have come relatively late to the table. According to Roy Zur, a cybersecurity expert speaking at the International Bar Association (IBA) 2017 Annual Conference in Sydney, Australia, “The legal market is way, way behind in understanding the threats.”