Griffin Press Room

Crayola and Griffin Launch Crayola Trace & Draw™ for iPad 2

Trace, color and play - Fun for kids, safe for your iPad 2

Nashville, TN / Easton, PA – October 20, 2011 – Crayola, whose products have inspired creative expression in children for more than 100 years, and Griffin Technology, one of the world’s foremost creators of innovations for everyday life, together announce the availability of Crayola Trace & Draw for iPad 2. The accessory and app combo turns the iPad 2 into an animated drawing and coloring activity center for young artists.

“Using the Trace & Draw case, parents can feel at ease letting their children play with their iPad 2,” said Mark Rowan, President of Griffin Technology. “Teaming up with Crayola, we've made a case and app combo that lets children unlock their inner artist to create great pieces of artwork for home or office display.”

“The iPad has become another canvas for kids to express their creativity,” said Warren Schorr, Head of Crayola Licensing. “With Trace & Draw, children can easily create masterpieces as they enjoy two of their favorite things -- creating with Crayola and playtime on the iPad.”

Designed for use with the free Trace & Draw app, the Crayola Trace & Draw is both protective case and art station, in one. When combined with the App, young artists have more than 35 different characters to trace along with fun animations and activities that provide hours of creative play.

Surrounded by a shatter-resistant shell, the iPad 2 paired with Trace and Draw becomes an interactive art center. Recommended for ages 3 and up, the Trace & Draw includes a black Crayola fineline marker and 50 sheets of pre-sized tracing paper. A durable clear screen protector shields the Multi Touch display from smudges and fingerprints and a sliding drawer is perfect for storing the Crayola marker when not in use.

Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, facebook.com/griffintech and twitter.com/griffintech.

About Crayola

At Crayola, color is our magic. We unleash wonder and adventure in every child’s imagination and inspire colorful self-expression in bold, new ways. From Crayola® Glow Explosion® markers that bring creativity with colorful glow-in-the-dark drawings, to Crayola® Color Wonder® — a magical, mess-free way for children to draw and paint — our color wizardry gives colorful wings to the invisible things in a child’s imagination.