FTC Reviews Environmental Marketing Guides

AUTHOR(S)

Bergeson, Lynn L.

PUB. DATE

April 2008

SOURCE

Pollution Engineering;Apr2008, Vol. 40 Issue 4, p23

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article reports on the initiative of the U.S. Federal Trade Commission (FTC) to review its "Guidelines for the Use of Environmental Marketing Claims" or the Green Guides. The Green Guides focuses on claims regarding carbon offsets and renewable energy certificates. The FTC says that carbon offsets are credits or certificates representing the right to claim responsibility for greenhouse gas emission reductions. It is also mentioned that individuals and businesses aim to reduce their carbon footprints or make themselves carbon neutral by acquiring the greenhouse gas reduction credits.

The article discusses the growing carbon-offset market in the U.S. that is available to businesses, persons, or groups interested in reducing their carbon footprints. It mentions the Clean Development Market (CDM) and certified emission reductions (CER) that can be traded to comply with Kyoto...

The article focuses on the release of the finalized update of the "Environmental Marketing Guides," or Green Guides, by the U.S. Federal Trade Commission (FTC) on October 1, 2012. It states that the Green Guides have set forth how truth-inadvertising principles apply to green marketing claims....

The article discusses a renewable energy project funded by the producers of the film "An Inconvenient Truth" which gave money to NativeEnergy, a carbon offset company, to buy methane gas emitted from cow manure from a Pennsylvania dairy farm. The article questions whether NativeEnergy created a...

The article focuses on carbon preparedness and offers a brief overview of scopes one needs to consider per carbon accounting guidelines set forth in Green House Gas (GHG) protocol. As stated, scope one requires the companies to control emissions that result from activities leased by one's...

The article reports on the coalition of the political leaders in the U.S. and in Canada to fight against greenhouse-gas emissionss. It states that six U.S. governors and the premiere of Manitoba in Canada have agreed to cut the emissions and will set up a Midwestern carbon-trading market....

The article reports on the comments by European Union (EU) Energy Commissioner Guenther Oettinger on the need for the EU to create new binding goals on renewable energy and cut carbon emissions to meet the green policy targets that will expire in 2020. He added that the EU needs to establish the...

The article discusses carbon trading, which aims to make it cheaper for companies and governments to comply with emissions reduction targets. The authors mention that the Clean Development Mechanism (CDM) is the largest carbon trading mechanism, which boasts about 1,800 registered projects as of...

Low-carbon economy has become an inevitable choice for the world's development. How to deal with the advent of low-carbon economy has become the tourism industry's concerns. This article explains the meaning of low-carbon economy, the relationship between the tourism and climate change, the...