Jia Zhangke Launches Yihui with Five-Project Slate

Jia Zhangke Launches Yihui with Five-Project Slate

Article excerpt

Chinese filmmaker Jia Zhangke has established a Beijing-based film investment company, Yihui Media, which has a debut slate of five projects.

Unveiled at the Shanghai International Film Festival (SIFF), the company is co-founded by Jia and an unnamed Chinese investment company. Yihui Media will focus on film investment, project and talent development, while Jia's Xstream Pictures will focus on film production.

Two of the five projects have already finished shooting: Song Fang's feature debut Memories Look At Me, about a girl returning to her home town and re-connecting with her parents' generation, and Fidai, a documentary from French filmmaker Damien Ounouri.

Song previously participated in Cannes Cinefoundation in 2009 and is also an actress with credits including Hou Hsiao-hsien's Flight Of The Red Balloon. Ounouri made a documentary about Jia in 2008. Fidai, about a man recounting his experiences during the Algerian Revolution, was one of the Dubai Film Connection projects in 2010. …