Gwyneth Paltrow made the August cover of Vogue. At least this time, they got her head screwed on right. The cover disproves the rumor that Paltrow would be the September covergirl, leaving that slot potentially open for Halle Berry. [JustJared]

Jeffrey Steingarten, on interviewing Paltrow about food: "Have you ever read Paltrow's newsletter, titled "Goop"? (Back issues are collected on the "Goop" Web site.) The first newsletter I stumbled upon had recipes for kale juice, kale soup, skinless chicken breasts, and lots of liquids and powders to aid in your detox program. A terrible chill passed through my body." [Vogue]

"I'd like to apologize to all husbands right now for all the pain you've suffered watching her credit card bills increase," joked Natalie Massenet, the founder of Net-A-Porter, at the e-tailer's 10th birthday party. One would expect a woman who founded a business valued at more $535 million to understand that it's not just men who hold the family purse, but whatever. [WWD]

P. Diddy, whose clothing line, Sean John, was already manufactured completely under license, has now decided to outsource the selection and oversight of his licensees. The U.S. subsidiary of Hong Kong sourcing giant Li & Fung will handle the operation. The brand has been "struggling to remain in the back," said one source. "Puffy has not been spending any time in the business. The only category doing well is the fragrance." [NYPost]

Major beauty brands and retailers like Sephora, Target, and L'Oréal are offering more products suited to curly and black hair, citing an ongoing decline in the use of relaxers and straighteners. "At one time, there was a need to assimilate into the general market culture to be more like our general market peers," said Angela Guy, general manager of SoftSheen-Carson at L'Oréal. "But over time, women have become more confident in their ability to express themselves, bringing a lot more freedom in choice and style. A lot of women have come to the decision to move out of [straightening their hair]." [WWD]

Oddly Christian fast-fashion chain Forever 21, which recently launched a plus-size division called Faith 21, is getting into the maternity business under the brand Love 21. Actually, for clothing you only need wear a few months, it kind of makes sense to buy things that skirt the risk of falling apart within that timeframe. Only we hope they won't ask to see a marriage license before forking over the expanding-waist trousers. [Boing Boing]

Fifty-six per cent of the retailers tracked by Thomson Reuters failed to meet their own projected sales in the month of June. The sector continues its slow "recovery," we guess. [WWD]

In order to boost sales, American Eagle Outfitters is offering free Droid Eris, Blackberry Curve, and LG Ally phones to customers who try on jeans. However, the 2-year service agreement is not free. [HuffPo]