You may have already seen this video. It’s already gotten, as of this writing, 1.8 million views on YouTube. But enjoy it again anyway: Believe it or not, we have a point.

This little upbeat video is brilliant, because it’s funny and a bit weird. It doesn’t feel like an ad. It transcends language (it was made in Germany, where Mercedes is headquartered). When you watch these unflappable chickens being gently puppetmastered to the vocal stylings of Donna Summer, you need others to see it, too.

Glossy, television-quality video is expensive to do, granted. But there are plenty of ways you can break into video on a small scale that still reaps the returns. And returns are what you’ll get when you branch into video marketing. More…

The same people who are well aware that a marketing or PR firm will cost them $250 per hour are often those who think that $100 per month should cover social media. I’ll let you in on a secret: Those who actually deliver results on social media have usually sharpened their marketing skills at those $250-per-hour firms. More…

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

Social media can be used for gathering broader intel from the larger world around you to help you make the smartest decisions for your organization. You can use social to gather ideas, sharpen market intelligence, keep track of competitors, inform best practices, learn more about customers and their behaviors, and keep on top of industry trends. It’s an invaluable tool for driving informed decision-making. And what organization couldn’t use more of that? More…

A strategy is critical when it comes to marketing. Period. In the case of social media marketing, this truism is often forgotten in the enthusiasm to jump right in. But strategies must always come before tactics, and social media is another tool to be used to help your business thrive. Undertaking any marketing activity without arriving at a well-thought-out strategy first is like jumping into a boat in the ocean, without oars, a sail or a rudder. It’s a directionless activity that won’t get you anywhere. More…

As a consumer, isn’t it better to find expertise and then purchase it, rather than be interrupted by someone giving you a hard sell? As a company, isn’t it better to receive self-selected leads rather than hunt down the proverbial needle in a haystack? More…

You also can’t be the eyes and ears of everyone involved in what makes your company or nonprofit newsworthy, so why not open your blog up to other people and their unique experiences that circle back to you? More…

Showrooming is here to stay, and everybody’s looking for the best way to combat it. Combatting the challenge of showrooming requires an integrated online/offline, multi-touch engagement experience that delights your customers. Are you ready? More…

Today, with Facebook Home ready to bring social media to every aspect of your mobile experience, it’s do-or-die: Mobilize your content or be left behind. What does this mean for your social media marketing? Here are some steps to take… now! More…

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We define social media success as meeting your business goals

At SocialProse, we take the time to really listen to you. We get to know you and your business, and learn about your customers. Only then can we help you identify needs and achievable objectives, and design a custom marketing plan just right for your business and budget. We want your partnership with us to be a success story for your business!

Fresh, quality content creation services

Writing, producing and curating the quantity of strategic content needed to deliver results that drive your business can be a time-consuming, even overwhelming, task. You've got a business to run. Leave it to our team of professional writers, designers, photographers and other content experts to handle content creation for you.

Generating sales and creating brand advocates

Social marketing isn't simply putting up a Facebook page. If done well, your online marketing activities are just as likely to bring in customers and leads as traditional forms of marketing — maybe more so. And when your social relationships enable you to harness the power of advocacy, watch the returns grow!

Professional social media management & website optimization

Whether you need to set up your social marketing from scratch, require coaching, or simply can't spend the time to handle daily curation and original posting across multiple channels, SocialProse Media offers a full array of marketing and social media management services to meet your needs.

Finally, it's important that your social media and content work in concert with a website truly equipped to act as the centerpiece and hub of your online marketing. SocialProse works with you to boost your website's SEO, to optimize for mobile users, and to fine-tune your website for an online presence that's wired to bring in real business leads.