Long story short, Pixel Federation tripled DAU and monthly revenues after launching Diggy’s Adventure for iOS and Android. We spent one million EUR a month on paid user acquisition during the global launch, and made over five million EUR in less than three months. Cool, right? But why should you care? Because not every game in the App Store is a hit. Diggy is our mobile “hit”, but in terms of numbers, we’re far from games like Pokémon Go or Clash Royale. So your game doesn’t have to be a “hit” to be profitable.

Let me just briefly introduce myself, I am mobile marketing enthusiast & I work as a Head of Mobile Marketing at game dev company Pixel Federation, responsible for planning of soft and global marketing launch for our games. My day to day job is also launch, scale and daily management... Read More →

Let me just briefly introduce myself, I am mobile marketing enthusiast & I work as a Head of Mobile Marketing at game dev company Pixel Federation, responsible for planning of soft and global marketing launch for our games. My day to day job is also launch, scale and daily management... Read More →