Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally. As a result, customers are asking more questions during the buying cycle about how their data is captured, used, transferred, shared, stored, and destroyed. In last year’s study (Cisco 2018 Privacy Maturity Benchmark Study), Cisco introduced data and insights regarding how these privacy concerns were negatively impacting the buying cycle and timelines. This year’s research updates those findings and explores the benefits associated with privacy investment.
Cisco’s Data Privacy Benchmark Study utilizes data from Cisco’s Annual Cybersecurity Benchma

Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start.
Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.

Download ESG’s Economic Validation Report, “Analyzing the Economic Benefits of Gigamon,” to see how Gigamon reduces false positives by 70%, decreases the cost of security personnel by 50%, eliminates redundant systems and tools and aligns SecOps and NetOps for better collaboration. Learn how a network visibility infrastructure can secure business, enable new ideas and facilitate growth. And, see why ESG believes the Gigamon Visibility Platform is a critical tool for success in today’s digital age.

Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced:
68% increase in revenue
67% improvement in market differentiation
72% acceleration of digital business
Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.

If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be.
Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations.
Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.

The EU General Data Protection Regulation (GDPR) is not in effect, requiring global organizations to significantly address how they process and protect the personal data of EU citizens. Yet, Gartner predicted, “Less than 50% of all organizations impacted will fully comply with GDPR.”* Confused about the requirements and what next steps to take? Read our GDPR eBook to learn about the regulation and its key requirements. *Gartner, GDPR Clarity: 19 Frequently Asked Questions Answered, by Bart Wilemsen, 29 August 2017

Software providers say that connecting applications to data sources, having adequate resources to do so, applying an effective maintenance strategy and addressing scalability are top-of-mind challenges. This eBook from the connectivity experts with 100s of person-years of data adapter experience is your how-to guide on the journey toward addressing these challenges to accelerate adoption of your application.

Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.

This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.

While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries
out business. With so much being done beyond traditional office walls, many insurance companies, financial service
organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for
agents, representatives and personnel, and developing enterprise apps for these devices.

Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?

In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.

The company needed a different CDN and website acceleration solution to provide its users with the level of responsiveness to changing stock market conditions that they depend on - and that Seeking Alpha demanded of itself.

To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.

To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.

To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.

To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.

To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.

To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.

To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can:
-Upgrade your support centers to deliver omni-channel customer care.
-Introduce self-service and AI without sacrificing the human touch.
-Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service.
This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.