Antavo, a UK-based startup that specializes in online promotion campaigns, steps out from the shadow of Facebook by merging social and email campaigns into a powerful marketing super-tank. The new product version is effective December 10, 2013.

Customer insights and segmentation for clear vision.

Every marketer has social media in their toolbox, but the really successful ones supplement it with other marketing weaponry.

London, UK (PRWEB) December 12, 2013

Every marketer has social media in their toolbox, but the really successful ones supplement it with other marketing weaponry. This new update enables them to, not only engage with their fans via social contests, but also to understand, target and communicate with them effectively. All this is provided in a single tool, for high conversions in online marketing.

Antavo started out in late 2011 and has acquired 14,000 marketing professionals, who use its services, since then. Their typical customer comes from a small or medium-sized company, but agencies like iProspect or brands such as Samsung also belong to the clientele. They are headquartered in London, UK with offices and partners across Europe and Asia, and soon in the Americas.

SO WHAT IS HAPPENING? Antavo moves away from being a simple promotion application builder for Facebook and it has also partnered up with some of the world’s top SMB newsletter providers, including Mad Mimi, ActiveCampaign and Benchmark Email. Their innovation lies on four pillars: (i) Facebook contests to engage and attract customers, (ii) an ad-kit to optimize and target ad spends, (iii) customer insights and segmentation for clear vision, and finally (iv) the newsletter provider integrations to send personalized emails with the aim of converting leads into repeat customers.

Attila Kecsmar, one of the founders and CEO, commented:

“We started as followers. This is changing, we already see our rivals mimicking our solutions. Such validation gives further motivation to make online marketing better.”

Antavo also added that they are already working on the next step. Current pricing ranges from $25 to $350 with a full-feature free trial.