A two-in-one Mascara that lets you choose if you want your lashes to be simply defined, or instantly combed and loaded for incredible volume. One lightweight formula: 2-wiper options. One wiper refines the application for a clean sweep, while the other loads the lashes for great impact. This two-in-one mascara is an innovative way to customize your lashes. Select and shimmy brush from root to tip for desired effect – naturally defined, or full-on dramatic! State-of-the-art conditioning and hydrating formula prevents parching and flake-outs.

The Better Than Sex Mascara Hourglass-Shaped Brush was designed after discovering the bust-waist-hip ratio of an iconic silver screen Blonde Bombshell held the secret to the perfect brush silhouette that separates, coats and curls each lash to voluptuous perfection. One coat of the carbon black, collagen-fueled mascara formula and lashes are full, defined and stretched to unbelievable lengths. Two coats and lashes are even more luscious, curled and dramatic. Three coats and achieve the most intense black, oversized, multidimensional lashes possible! A mascara so amazing...it's Better Than Sex!

Dior Addict It-Lash can transform the eyes in a single flourish for a fabulous impact, as if by magic. Volume, length and the most extraordinary stylistic effects come together to achieve a fashion-forward, modern-day, doe-eyed look in an instant.With unconditional hold, easy to apply and easy to remove, it is the ideal mascara for women who want it all, and want it now.- Its soft and supple elastomer brush coats the full length of lashes and the entire fringe for sensational volume. - Its spiked tip catches even the tiniest lashes on the bottom and in the far corners, for that perfect doe eye.- Its formula combines waxes that go on thick with a clear gel base for pure and radiant color. - Rinsable, it is easy to remove with warm water or classic makeup remover.Dior Addict It-Lash enhances the lashes in shades amped up in pigments: It-Purple, a dizzying shade for downright sophistication; It-Blue, saturated in color for electric eyes; It-Pink, a funky, in-your-face hue; and It-Black, for breathtaking depth.For lashes transformed in technicolor.

The ultimate lash debuts at M·A·C – wide awake, wonderfully well rested, glamorously engorged. A uniquely engineered double-lush brush with design, function, formula and elegance…False Lashes: take nature further forward than ever before! Fashionably false in look, but honestly real, this mascara's key benefits of volume and curl are matched by a dramatic end look. The unique edge: the ultra-thickening formula in combo with the plush-'em-up action of its unique double-lush brush.

What is it: high-impact and high-drama in the blink of an eye. The revolutionary jumbo brush fans and pushes lashes up and out, while the rich, carbon-black formula intensely thickens, curls and lifts lashes from root to tip for the ultimate eye opening effect. Why it's different: Designed exclusively for this mascara, the jumbo brush head grabs and visibly pushes each and every lash upwards. The unique formula creates a long-lasting curl that holds for 8 hours.How to use: Brush from base to tips of lashes, layering until the desired look is achieved. Washes off easily with warm water.

Upward Lash alters reality by turning your lashes into total shape-shifters, creating high-rise levels of volume, length and curl in seconds. The secret lies in the molded brush with a hollow center that retains a large reservoir of mascara for instant loading onto fringe. At the same time, its mini shape reaches the base of even the littlest lash in a single stroke, pushing to most horizontal hairs up from the roots for aerial-view eyes.

Dare to dip? Discover our best selling lights, camera, lashes 4-in-1 mascara in a waterproof version. The same lengthening, curling, volumizing, and conditioning benefits you love in the original are in this splash proof version. Get the bombshell lashes you desire, while olive esters condition, treat and protect your lashes. Product Performance: Our lights, camera, splashes 4-in-1 mascara could be considered a push-up bikini for your lashes--a 4-in-1 (lengthening, curling, volumizing, and conditioning) plus it's dermatologist- and clinically-proven to increase the appearance of lash volume after applying giving dramatic, thick and sexy lashes and guaranteed to stay put through rain, sweat or tears. Powered by olive esters, conditions, treats and protects.

Unstoppable volume and clump resistance. A dramatic, flexible volume mascara that creates a natural-looking curl with a soft finish. Designed with Shiseido's original innovative 360 radial brush that deeply grabs lashes at the roots, this innovative, luxurious mascara separates and covers lashes for a stunning fan effect.

Introducing Cils d'Enfer Maxi Lash, the mascara that creates just the right volume to make every woman's dreams come true. Applied in the blink of an eye, it is a look that instantly captivates.An innovative formula for maximum volume, curl and hold. Experience astonishing volume and staggering curl thanks to the high-performance polymers. The first one wraps the lashes in extremely adherent oils to thicken the lashes. The second one, made with supple waxes, acts like a conditioner, softening the lashes so you can sculpt them into just the right shape and style. The last one acts almost like a finishing hair spray to hold the amazing curve.

Take home our Better Than Sex mascara and all your desires for lush, incredibly intense lashes will be fulfilled. One application of our collagen-fueled formula and touch of our specially shaped brush will leave you begging for more. One coat and lashes are full, defined and stretched to unbelievable lengths. Two coats and they're reaching unbelievable heights of drama. Three coats and you'll believe in magic.

Dare to go up to 6 times the volume. With each stroke, the patented Powerfull brush intensifies lashes from root to tip. Exclusive, fluid SoftSculpt formula, enriched with Vitamin B5, wraps lashes one luxurious layer at a time without smearing, smudging or clumping. Result: Custom volume you control for hypnotic eyes.

An innovative brush design uniquely crafted to capture and separate each lash for instant definition, length and curl. Produces maximum fullness and thickness for a strong, dramatic look with effortless precision. Creamy, velvety formula in a shade of Sculpted Black.

What it is: Eccentrico Mascara is a high-volume, long-wear mascara that results in precise separation with buildable results. What it does: New patented elastomer brush results in instant high volume and definition on the lashes with flake-fee and clump-free results. To apply: Look ahead and slightly downwards. Apply by brushing alternately above and below the lashes for full coverage.

Stretch lashes to limitless length. A multitude of gravity-defying fibers take lashes far beyond tips. For a look that's long, lush, infinitely daring. Exclusive molded brush has short bristles that add volume and an extended comb to lengthen, fan out and finish lashes.