Top managers as customers have a high significance for providers of learning and development programs. They usually make educational decisions not only for themselves but also for their employees, often also for their owners as in the Raiffeisen sector in Austria. To be considered as a preferred partner the Raiffeisen Campus as the sector internally nationwide training provider has to understand the needs and challenges of the top managers and respond accordingly with a coordinated training program. The USPs must be communicated from a customer perspective. In a quantitative survey with 268 Raiffeisen top managers, the preferences in their communication behavior could be found out. From a customer perspective the program brochure, the website, Web 2.0, online marketing and referral marketing are the most promising communication tools in the educational market. A Social Media presence of an educational organization is neither expected nor desired. An evaluation platform could be another strong communication tool for these organizations.