Suntory Holdings to limit Japanese whisky supply

Suntory said the decision comes as demand for its Japanese whiskies increases

Suntory Holdings has confirmed it will discontinue two of its Japanese whiskies, citing supply constraints.

The company said earlier this week that both Hibiki 17 Year Old and Hakushu 12 Year Old will be phased out "at some point after this year". There is expected to be limited availability for the brands over the coming years.

Suntory said the decision comes as demand for its Japanese whisky portfolio increases.

"Suntory has made strong investments to increase production capacity and ensure we are primed for continued long-term growth and category leadership," a spokesperson for the company said. "In the meantime, due to supply constraints of certain aged whiskies, Hibiki 17 Year Old and Hakushu 12 Year Old will be discontinued."

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