Musings in the life of an internist, cardiologist and cardiac electrophysiologist.

Friday, February 06, 2009

"Go Red for Men" Logo Announced

And now, ladies and gentleman, completely free of commercial endorsement, I'd like to announce the Go Red for Men national campaign to raise heart disease awareness in men with a new logo, available to all, and completely free of any charge or requirement to purchase a thing.

And if women can use a red dress, guys can use....

... are you ready????? .....

.... boxer shorts!

For those who might want to place this simple logo on their blog in the sidebar, I've included a down-sized version for you:

"Go Red" guys! Just cut and paste the logo in your blog or website. And feel free to share your story of heart disease in the comments section. It's all about you. Let's build a community!

I'm irritated every year because Congenital Heart Disease gets ignored. I'm 42, born with Tricuspid Atresia. I've had three operations, and really, I shouldn't even be here. And there are two million other Congenital Heart Survivors out there besides me.

But every year, I hear about every type of heart disease *except* CHD. It's frustrating.

You're right on. I seem to hear a lot more about the sponsors than I EVER hear about heart disease of ANY kind - things like this: "for a $3 donation to JiffyLube, we'll give you $100 worth of savings to Jiffy Lube Perfumania and Yankee Candle."

What the...?

The whole thing's over the top - not to say women's heart disease awareness isn't important - it is - but the corporate schlock is nauseating and TOTALLY misses the point. Is the Go Red campaign really about awareness or exploiting women for marketing purposes?

About Me

Westby G. Fisher, MD, FACC is a board certified internist, cardiologist, and cardiac electrophysiologist (doctor specializing in heart rhythm disorders) practicing at NorthShore University HealthSystem in Evanston, IL, USA and is a Clinical Associate Professor of Medicine at University of Chicago's Pritzker School of Medicine. He entered the blog-o-sphere in November, 2005.
DISCLAIMER: The opinions expressed in this blog are strictly the those of the author(s) and should not be construed as the opinion(s) or policy(ies) of NorthShore University HealthSystem, nor recommendations for your care or anyone else's. Please seek professional guidance instead.