ShopClues brings 24 hours of non-stop madness this Black Friday

New Delhi, November 27, 2014: ShopClues, India’s largest horizontal player in non-standard categories, announces the Black Friday Sale on November 28, 2014. The property is conceptualized on the American concept of a big sale on the Friday following Thanksgiving. ShopClues pioneered the Black Friday concept in India in 2012 and ever-since, it has been a landmark day each year for the site.

Hourly deals, special discounts and smart savings on the site’s bestsellers are all part of this year’s big bonanza which promises to bring “24 hours of non-stop shopping madness!” on Black Friday. ShopClues will host incredible hourly deals on popular products like mobile phones, television sets, roti makers etc. The Black Friday sale will include an extra 30% off on non-wired categories. It will also offer unheard of rebates on handpicked products that have been the best sellers on the site and in each category. To keep the excitement on all day and make the Black Friday sale all the more enticing for customers, one shopping cart will be made free each hour for a lucky customer.

Speaking about this initiative, Radhika Ghai Aggarwal, Co-Founder & CMO, ShopClues said,“The Black FridaySale is a mega phenomenon in the US and we aim to create a similar experience for our Indian shoppers. ShopClues has always been known to offer the best of products at the most competitive price points. Now we expect to recreate the kind of frenzy that Black Friday is known for. We are all geared up to meet the huge surge in traffic as well as business traction on the site.”

In addition to the deals and offers on the site, users of leading mobile wallets are in for a wonderful surprise. Mobikwik wallet users can avail of a 15 % cashback with a discount cap of Rs. 200 on all transactions. PayU Wallet is offering 15% discount with a cap of Rs. 75 on all transactions during the Black Friday Sale.