News & Events

Breadcrumb

The Future of Personalization Looks Bawsome

With Bawsome, you can personalize glasses according to frame (both front and temples) and lens color. Not only that, but you can also write messages on the side in the color of your choice to “change your accessory into a statement”.

Look at these Bawsome glasses.

With Bawsome, you can personalize glasses according to frame (both front and temples) and lens color. Not only that, but you can also write messages on the side in the color of your choice to “change your accessory into a statement”.

Co-Creating with Materialise’s Factory for 3D Printing

Bawsome started as an idea Matt Tymowski explored in his spare time. Thanks to his job developing custom polymer solutions for manufacturing and construction companies, he was already indirectly exposed to 3D Printing, interested in customization, and recognized that 3D Printing has lots of potential for personalization. Matt partnered up together with Max Malicki, an advertising executive who understood the value of effective product marketing. Together they wanted to devleop a product that takes advantage of the innovative manufacturing process that 3D Printing uses to produce unique, personalized objects.

Eyewear was exactly what they were looking for. As Matt put it, “With eyewear, you can express your individuality, attitude and style front and center. It is hard not to notice something on someone’s face.”

From Concept to “First Draft”

Bawsome first sat down with Materialise to see how technologically and economically feasible their concept is. Basically, how it can be realized. The two sides came up with outside the box proposals to see what would work best and in which way 3D Printing eyewear could bring added value.

Using that input, the design and engineering team at Materialise went to the drawing table. After a few iterations on the hinges, Materialise printed a prototype to present a “first draft” of the concept.

Matt was very happy during this process because, as he put it in his own words,

“Materialise had the flexibility to drive things with a very high quality – I felt like I was using Materailise as an R&D center for my startup. When looking at difficult questions such as surface quality, Materialise was there to provide a novel solution. When I was trying to plan how to paint the frame, Materialise gave a great solution to dye the frames on-site, leaving less time I would spend on post-processing. We agreed that Materialise would initally take care of the hinges so that I did not have to assemble the frames on my own while I’m still getting Bawsome off the ground.”

From Prototype to Filling Personalized Frame Orders

Once they had a prototype that everyone could agree on, it was time to make it reproducable, taking all the strict quality control checks of the eyewear industry into consideration. This process includes procedures to meet the eyewear industry’s tough requirements, including fine-tuned printers, well-defined finishing steps and quality control procedures. To keep all the orders organized and to service Bawsome’s customers as soon as possible, all quality control standards along with the manufacturing and assembly steps are followed up with Materialise’s AM automation and control software Streamics.

Helping to Get a Startup off the Ground

Speaking about the entire process, Matt said, “We could not achieve this level of quality without the support and guidance provided by Materialise. I appreciate that they were not only executing what I had to say, but really contributing to the conversation and offering ideas from their vast experience.

We reviewed other 3D printing service bureaus; however, none could offer the complete package that Materialise does – from co-creation, to engineering and design, to prototyping, to certified additive manufacturing including post-processing and final assembly.”

To learn more about what is possible with eyewear at the Factory for 3D Printing, check out our website.