Pic.: Chemistry girl on the For Girls in Science site, www.forgirlsinscience.org

The new interactive platform provides target teen audience—girls aged 13-18—with the most relevant information to help them build their profiles in science. The content is ranging from videos of women scientists at work, a career personality quiz, facts on famous women in S.T.E.M., career opportunities in S.T.E.M. fields, summer and weekend camps, and much more. To some extent, the new platform is created to demonstrate positive, inspirational examples of women in science to girls, who are considering pursuing such careers but think that they may be too boring or complicated.

“At L’Oréal USA, we are all about science,” shared Rebecca Caruso, EVP, Corporate Communications and External Affairs. “Ours is a company that is heavily committed to science. It’s part of our DNA and, we know that it can turn the impossible into the possible a dream into reality, and reinvent the future. We also know the depressing statistics about women in science and have been working to change them, first through our For Women In Science program and now through For Girls In Science. We are on the cusp of making science come alive for young girls in a compelling and relevant way.”