Say what you will about Stereophonics - the Welsh rockers have staying power. The group’s brand of wistful rock has served them well over the past twenty-five years. While latest release ‘All in One Night’ won’t convert cynics, frontman Kelly Jones crafts another earnest romance.

While the lyrics aren’t exactly open to interpretation - “I'm driving all over the road/I swerve a dog on the high street” - director Joe Connor and DP Simon Hawken deliver an engaging promo. The protagonist’s roller-coaster evening is depicted through swirling camerawork, while Jones and company operate in a snowy void.

Duracell"Toy"

Matt said:

It's an average idea, but an incredible leap forward for the brand. Can only imagine how painful the process was. Well done all.

This promo for 'What About Us', directed by Georgia Hudson, brings a sheen to the darkness of inner city life. We see tightly choreographed routines carried out in parking lots, all-night diners, and on the street, before escaping into the desert as the sun comes up. P!nk's powerful vocals are on full display here, as she laments 'all the happy ever afters' that never came to fruition.

This sleek promo for Dua Lipa's 'New Rules' is an intriguing mix of pop video and branded content, as the singer shares the spotlight with Hyatt’s boutique hotel, The Confidante. We watch as Dua and her squad of girlfriends get over a breakup in the most stylish way possible, complete with makeovers and choreographed support, before transforming into flamingos. Fun stuff.

Tottenham-born Wretch 32 has a new single out; one that's more accessible than his usual output. To go with it, director João Retorta has filmed a split-screen promo in which the hip-hop artist and fellow rappers Donae'o and Kojo Funds mooch about in a murky underground club. Bound to go down well with grime fans.

MNEK samples Ultra Nate's 90s classic 'Free' on his release 'Paradise', as a response to all the current EDM tracks sampling R&B songs. The summery, infectious result comes with a slick promo by Ciaran Lyons which sees the singer moving through a minimalist, hyperreal landscape - presumably towards the titular destination - and into the blue yonder.

Björk collaborator Andrew Thomas Huang has created a richly layered promo for R&B singer Kelela's 'LMK'. Whether her music does anything for you or not, his visuals give the impression that Kelela means business and we should sit up and listen. The clip is both unsettling and inviting in just the right way to make fans of the genre feel it's edgy without losing that mainstream touch - a neat trick.

Say what you will about Stereophonics - the Welsh rockers have staying power. The group’s brand of wistful rock has served them well over the past twenty-five years. While latest release ‘All in One Night’ won’t convert cynics, frontman Kelly Jones crafts another earnest romance. While the lyrics aren’t exactly open to interpretation, director Joe Connor and DP Simon Hawken deliver an engaging promo.

This fragmented Rinngs promo feels like an urban fever dream. Directing duo Silent Tapes and DP Francis Lane follow the protagonists through industrial estates and midnight bus rides. Erratic cuts keep the viewer on their toes, though 'Oceans' provides a melodic anchor. An opaque vision of love under the city lights.

Gap years are like sneezes: enjoyable for the person having one, less so for whoever's in the splash zone. This promo for 'Indian Summer' is beautifully shot, giving a halcyon sheen to a world of backpacking through the jungle, meeting new people, and frolicking on the beach... but part of us can't help thinking about how insufferable this bloke's going to be when he gets home and starts talking about how he 'found himself'.

This intimate promo for Lewis Capaldi's 'Lost On You' is as stripped-back as the song it accompanies. The singer sits on a stool, performing in a decaying room surrounded by retro luggage and abandoned instruments. The sepia-tinged grade and distinctive lighting enhance the vintage vibe, with subtle imperfections in the image evoking old film footage and decay.

Ordinary people need not apply in this Tchami promo. Drawn to Shanghai’s bright lights, the city’s relentless pace takes its toll on the protagonist. Partizan’s Sing J Lee delivers a kaleidoscopic tour of Shanghai nightlife before easing into a soporific homecoming. Diverse scenery and deep house beats combine to good effect.

This pastel-hued video for Charli XCX sees an appropriate amount of Boys get in touch with their softer side. The promo boasts a star-studded cast, featuring the likes of Riz Ahmed, Mark Ronson, the Libertines' Carl Barat, and Stormzy, who are each framed in their own individual scene. Subverting masculine tropes, the guys embrace babies, play with puppies, and pillow-fight - all without a single 'no homo' being uttered.

This glossy promo by the artist formerly known as Mr Whitmore - now sticking with Tomás after dropping the nom de plume - demonstrates that it's worth paying attention when the credits roll. The promo begins in the midst of a night out, which soon takes a violent turn...

Barns Courtney's latest track is his strongest yet; his voice gathering in range and depth till it channels Scott Walker himself. Fittingly, 'Golden Dandelions' comes with a promo by Alex Southam which reflects the song's retro aesthetic; bringing together Courtney's lung-power, the miracle of existence, and its flipside, doom.

Break-ups are never easy… especially when your other half really can’t let go. This amusing promo for Fabich’s ‘Hold On’ depicts a desperate bid for reconciliation. Jemma is ready to move on with her life - easier said than done when your ex is holding on for dear love. Caviar’s Ollie Wolf runs with the track’s title.

A sassy promo for 'No Fear' has Dej Loaf taking us on a journey across the California desert... on her bed. While we can't feel much love for the track, the CG action keeps us invested as we move from a bed trip to a head trip via Dej Loaf's ear. Multiple versions of the singer appear once we emerge back into the real world... a neat conclusion courtesy of director Rubberband.

This halcyon Alice Jemima promo says thanks for the memories. A woman summons past acquaintances in a near-permanent daydream. Director James Heaphy flits between past and present as the protagonist revisits time well spent. A chilled soundscape and Jemima’s delicate vocals complete the video’s summery vibe.

Powerhouse vocalist Tom Grennan returns with this stark promo to accompany 'Found What I've Been Looking For'. Shot primarily in black and white, with brief flashes of golden light for contrast, the video lets Grennan's voice and understated performance stand alone. Blank backdrops place the singer front and centre as a relentless guitar line lifts the raw vocals from the void.

How would you spend your last two hours on Earth? Director Thomas James asks if we have any plans for doomsday in this Nothing But Thieves promo. Some drink to forget, others run for the hills… though business is booming for one riverbank preacher. As frontman Conor Mason sings “I’'m ready for it/I've been waiting so long”, the inevitable looms large.

Rapper Vic Mensa has been steadily making a name for himself since 2009, and his first album for major label Roc Nation is hotly anticipated in the hiphop world. If bonus track 'Rage' is anything to go by, it's going to be pretty special. Reflecting on more turbulent times in his life, it comes with a promo by Andrew Donoho which takes the 'crash and burn' metaphor quite literally.

This gorgeous promo for Punctual's 'What I Love' captures childhood exuberance at its finest. Director Geej Ower follows a lad with seemingly boundless energy around his estate, as he joyfully dances the day away. The shrewd decision to avoid casting a trained dancer pays off here, as the boy's moves have a compelling, childish rawness to them.

Dublin outfit Otherkin create exuberant, thrashy guitar rock that hails from an era when energy was an instrument in its own right. The frantic pace, full-on vocals and squally riff of 'React' is infectious: you know that if there's more than a square metre of empty space in any room where it's playing, pretty much everyone nearby will rush in to fill the vacuum and get moshing.

Jamie Thraves explores identity in this pair of promos for the All-American Reject's first album in five years. The promos - which function as a short film despite showcasing two separate tracks - explore identity in a unique, poignant way rarely seen (let alone pulled off with such aplomb) in under twelve minutes. Things begin with 'Sweat', in which we're introduced to singer and sometime actor Tyson Ritter playing Betsy, a cross-dressing prostitute.

The Horrors frontman Faris Badwan introduces ‘Machine’ with: “Your smile is nothing to live for”. As opening lines go, that is cold. The warmth of previous album ‘Luminous’ is replaced by talk of “mannequin moves” and “cold simulation”. As for the promo, digital filmmaker Jon Emmony presents a hypnotic sequence of biomechanical mutations.