There's even something called the "reminiscence bump" - which shows children have superior recognition for songs that date to their parents' and grandparents' teenage years.

And while streaming services fight each other for exclusive new releases, Spotify's own research shows that 40% of songs are streamed more frequently in their second year on the service than their first.

"Older songs are quietly accounting for a very significant proportion of listening," says BPI analyst Rob Crutchley, who calculates that 30% of the music played on streaming services was released before 2010.

1980s - Wham!: Last Christmas

Another festive favourite, Last Christmas was the subject of a campaign to get it to number one last year, to mark the first anniversary of George Michael's death.

It didn't quite manage it, peaking at number two (as the original did in 1984) but it picked up an impressive 24.2m streams along the way.

The song was written one Sunday in 1984, when the band were visiting George's parents in Hertfordshire.

"We'd had a bite to eat and were sitting together relaxing with the television on in the background when, almost unnoticed, George disappeared upstairs for an hour or so," Andrew told the Daily Mail last year. "When he came back down, such was his excitement, it was as if he had discovered gold. Which, in a sense, he had."

Shape Of You went on to become the most-streamed song of all time, with 212m plays (and counting). Of course, it's only natural that as the streaming market grows, current releases will keep breaking records.