Volkswagen Canada had its strongest month ever for certified pre-owned sales, moving 2,016 CPO units in April, according to the automaker.
This was up 52.6 percent over April 2017 sales. This followed March sales of 1,686 CPO units, which beat year-ago figures by 18.6 percent.
Through four months, VW is up 28... Read More

Along with keeping their cars performing well, most Canadian car owners are looking to ensure their cars last a long time, as well, according to a recent survey.
A CarGurus survey released Wednesday shows what Canadians prioritize most when it comes to vehicle upkeep. It seems most Canadians don’t even... Read More

Dealer.com's advertising solution is now available through Cox Automotive Canada.
The company announced earlier this week that Cox Automotive Canada can launch the full capability of the integrated platform across the Canadian market.
Through the Dealer.com digital advertising solution, dealers can track and... Read More

If you missed out on the Auto Remarketing Canada Conference or Women & Automotive Canadian Leadership Forum events this spring (or just want to re-live the excitement), here are three episodes of the Auto Remarketing Podcasts recorded at those events to get you up to speed.
First, TradeRev co-founder James Tani... Read More

Dealers looking to drive performance and optimize their automotive advertising efforts across Canada can now take advantage of in-market car shopper data and behavior insights from autoTRADER.ca. in a new way.
TRADER Corp. announced Monday the national launch of TRFFK powered by autoTRADER.ca, following a... Read More

The term “missed connection” is often associated with airport hassles and personal ads in the newspaper (well, maybe on smartphone apps, these days).
But it may also apply to squandered opportunities for dealers to reach car shoppers.
And a new report from Kijiji released Thursday suggests there are... Read More

Why do consumers sometimes leave dealership lots without buying a vehicle?
Why do some customers just show up unexpectedly and buy a car?
Drew Harden, the manager of research and insights at CARPROOF, is our guest this week and answers those questions and more.
During this show recorded at... Read More

Search Optics will implement a fully-integrated digital marketing strategy across all of Hyundai’s dealerships within the Canadian market.
The company announced Tuesday that it has newly partnered with Hyundai Auto Canada Corp. and Innocean Worldwide Canada to provide a single-source digital marketing solution... Read More