But animals’ reaction? Of course. Brilliant! Who wouldn’t be interested in the science of animal reactions?

“About three seconds before the quake, Mandara (a gorilla) let out a shriek and collected her baby,” reads the press release. “Kibibi, and moved to the top of the tree structure as well.”

Amazing – a mother’s first instinct to protect her offspring.

Perhaps even animals can serve as an early warning detection, since the release notes that “red ruffed lemurs sounded an alarm call about 15 minutes before the quake and then again just after it occurred.”

And snakes? Who isn’t fascinated by snakes? Even people that despise snakes can’t help but be mesmerized by their movement, their mastery of ambush, evolution for hunting, or more imaginatively, their lethality if venomous. According to the press release, the snakes at the zoo “began writhing during the quake.”

It’s a job well done by the PR team at the zoo – and seems to be one with legs. Nearly 300 Diggs and 30 comments at last count and some 1,200 Tweets according to Backtype. Too bad the release doesn’t have share buttons on it.

As for results? I’d love to see if the Zoo can measure an increase in attendance or donations.

About Sword and the Script Media, LLC

Based just outside Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.