A new companion device for TV that starts at $149, attaches to nearly any existing TV, and does not require customers to buy an expensive new monitor. This is crucial for quickly establishing and maintaining platform dominance quickly and even stand-alone could be a $5-10 billion opportunity….The device will offer HDMI and digital audio output, a gigabit Ethernet port and built-in WiFi, as well as a two lightning ports — one for power, another for the included “coax dongle,” which will connect directly to most existing cable TV hookups to replace your existing cable set-top box.