WORLD Magazine 2012 Media Guide

For three years, Metagramme designed the annual media guide for WORLD Magazine. The brochure provides advertisers with key information about WORLD’s demographic, editorial vision, and advertising oppportunities. The client and their audience loved the 2009 format so much that we kept it very similar, even after redesigning their brand identity in 2010. The only changes in 2011 and 2012 were data, typography, and color. Words by Nick Eicher, Dawn Stephenson, and Metagramme.