Daft Punk is back with a wide-ranging marketing campaign for their new album "Random Access Memories." Though using teasers and promos is normal for high profile albums, Daft Punk has brought a special flair to their promotions that has been matched in many respects by the response of their fans to their return. Though Daft Punk can't help but reference the past, they adapt well to the web.

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Daft Punk's Random Access Memories Marketing Adapts Well To The Web

Daft Punk is back with a wide-ranging marketing campaign for their new album "Random Access Memories." Though using teasers and promos is normal for high profile albums, Daft Punk has brought a special flair to their promotions that has been matched in many respects by the response of their fans to their return. Though Daft Punk can't help but reference the past, they adapt well to the web.