Collaboration: Hudson Teams With Saks

Jul 3, 2012

Hudson Jeans is launching an exclusive brand video with Saks.com this week, and I thought it might be interesting for you to see. The video content shows Hudson team members enjoying the brand, and it will give you a taste for how the team functions, and what makes the denim so successful. Hudson Jeans designer and creative director Ben Taverniti is featured frequently, and his passion for denim and designing just oozes from the screen.

The video will launch on Saks.com later this week as part of a branding initiative for Hudson. As they are coming up on the 10th anniversary of the brand, Saks.com is helping to give shoppers a taste of the Hudson way of life, and what the brand has been doing over the past years, and what is in store for the next decade.

Pay special attention to the part where Ben explains the importance of the back pockets being placed absolutely right – not too high on the butt and not too low. I remember this amazing fit from before, when Ben had his former brand, Taverniti Jeans. Those flap back pockets made my butt look great; this sure is an accomplishment!
note: as pointed out by our reader shopgirl, Taverniti Jeans is owned by Ben’s father, Jimmy – oh well, the acorn….you know!