Google has expanded its contextual ads program to allow many more content sites to carry its paid listings. The new Google AdSense program allows site owners to sign-up for the program in a self-serve manner, similar to becoming an Amazon affiliate.

Outsourcing links Cre8asite Forumshttp://www.cre8asiteforums.com/viewtopic.php?t=2551 "If you are planning on being in business for the long term and plan to be doing business via the Internet for the long term you should ALWAYS be building your inbound links."

Google AdSense launched today Webmaster Worldhttp://www.webmasterworld.com/forum81/725.htm "...we're putting checks in place to make sure that clicks are counted in the right way so that cheating doesn't take place. In the same way... you'll be happy to know that we have an editorial team that will review each web publisher application."

What makes a good directory? Cre8asite Forumshttp://www.cre8asiteforums.com/viewtopic.php?t=2508 "...the quest is to discover a way that assists users in finding sites which are JUST what they wants - no more and no less. Isn't it the holy grail of all the search sites?"

Put your robots.txt on a diet Webmaster Worldhttp://www.webmasterworld.com/forum23/2200.htm "I started looking for ways to reduce the size of this file without losing any of its functionality. I found three methods which, used together, can achieve a significant size reduction in robots.txt, making the file faster to load, and easier to maintain and keep organized."

About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was About.com's Web Search Guide.

The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
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