Note: Online course. All instruction will be online. Go to www.dvc.edu/online for course access information.

Course

Section

Days

Time

Room

Units

Start/Stop
Dates

BUSMK-158

5758

ONLINE

3 Units

6/17 - 7/25

Catalog Course Description

BUSMK-158 Professional Selling

3 unit(s) SC

54 hours Lecture per term

Recommended: BUS-109 and eligibility for ENGL-122 or equivalents

This is a course on the theory and practice of personal selling with a focus on relationship marketing and a concentration on the selling process. This course includes an emphasis on sales strategies, techniques, settings, and skills development in product knowledge, customer analysis, prospecting, presenting, and closing the sale. Team sales presentations are also addressed. CSU