The festivalgoer/grade A jerk hit Coachella in a black top emblazoned with the slogan: Eat, Sleep, Rape, Repeat.

Grinning and flipping his digits, the guy – who looks to be in his 20s – posed for a snap against the backdrop of the LA festivities, where most people wear regular clothes like T-shirts declaring their favourite band. Or, y'know, that don't applaud sexual violence.

The catch?

He was most likely unaware that Jemayel Khawaja, the managing editor of Vice’s music and culture channel Thump, was the dude behind the lens.