Intensive technical testing confirms: Primefire 106 is the right solution for packaging converters to build new business models and start offering the unlimited possibilities of customized and personalized packaging

Strong competences in the packaging market, outstanding color- and printing quality, accompanied by the service promise and the reliability of the Heidelberg brand have been main decision factors for Primefire 106

A great deal of interest: numerous packaging producers from all over the world are reviewing the application opportunities of the Primefire technology for cutting-edge and innovative business models

The packaging service provider colordruck Baiersbronn, which operates throughout Europe, has been confirmed as pilot user of the Primefire 106, the first industrial digital printing system in B1 format from Heidelberger Druckmaschinen AG (Heidelberg). After intensive tests of a wide variety of technological and business concepts, Primefire 106 is set to expand the new Packaging Digital division at colordruck Baiersbronn. In the future, the leading innovator from the Black Forest will therefore be able to offer its customers from all over Europe unlimited opportunities for mass customization by personalization and individualization of packaging.

“Heidelberg Primefire 106 integrates seamlessly into our industrial print production and improves our flexibility, thus enabling us to respond to market trends more quickly and to implement new business models successfully. As the future will increasingly mean mass customization in packaging, the Primefire 106 will provide us with the ideal basis for meeting up-and-coming requirements,” explains Martin Bruttel, managing director colordruck Baiersbronn.

Decisive for the investment decision of colordruck Baiersbronn are the strong competences of Heidelberg in the area of packaging printing, the outstanding color and image quality of the system, together with the many years of positive experience in the areas of workflow, pre-press , printing, postpress and service. “We’re confident that Heidelberg is the right choice for us for digital printing, allowing us to meet the future requirements of our discerning customers in a sustainable way,” says Martin Bruttel.

One-off packaging personalization and providing customized runs for market launches and version printing? These have long been the aim of medium-sized and large companies but were repeatedly deemed unrealistic until now. As an innovative packaging service provider, colordruck Baiersbronn turns these demanding challenges into reality with an innovative e-business online solution.

Due to customized packaging design, all clients will be able to design their products online and thus stand out from the crowd: the product becomes a real emotional eye-catcher. colordruck Baiersbronn can therefore add a new dimension to customized packaging.

Primefire 106 provides the perfect production environment for developing new areas of business, such as for the production of more varied and more customized packaging or for adding tracking and security elements to the individual packaging, to use colordruck Baiersbronn as the example. Printing-on-demand with Primefire 106 facilitates the optimization of supply chain processes and the reduction of storage costs. Furthermore, the seven-color inkjet system powered by Fujifilm Inkjet Technology in conjunction with Heidelberg Multicolor technology enables Primefire 106 to cover 95 percent of the Pantone color space thereby bringing productivity and cost benefits for completing jobs involving spot colors. Water-based inkjet printing meets strict environmental and recycling requirements and therefore also permits food-safe production without any complications.

Market launch of the Primefire 106 is proceeding on schedule

Heidelberg presented Primefire 106 as a world premiere for industrial digital production in 70 x 100 format at drupa 2016 in Düsseldorf. The system ensures reliable offset quality, combined with all the advantages of digital printing.

“The start of the pilot with colordruck before end of 2017 is a further milestone in the implementation of our digital strategy. With colordruck Baiersbronn, we have been able to acquire an important strategic pilot customer for Primefire 106. Our long-standing partnership, the digital business model in packaging printing, the Europe-wide presence and the industrial production philosophy of colordruck Baiersbronn create the perfect environment for a successful market launch of Primefire 106,” comments Montserrat Peidro-Insa, Head of Business Unit Digital at Heidelberg.

A great deal of interest: packaging producers from all over the world are impressed by the applications options of Primefire 106 for new business models in an industrial environment

With colordruck Baiersbronn, an additional strategic user of Primefire 106 is now being presented. A few weeks ago, Heidelberg invited packaging producers and commercial print shops from all over the world to an exclusive Primefire event in Heidelberg. There, they were given the opportunity to find out for themselves about the technological highlights of Primefire 106 and to obtain information about the possible uses and applications of the new system with respect to new business models. Various presentations and workshops gave a comprehensive overview of the first digital printing system for industrial production in B1 format – including live print job production, detailed insight into FujiFilm inkjet technology and a demonstration of the Prinect Digital Frontend of Primefire 106, with the options of seamless integration into existing workflow environments.

“Digital applications in packaging printing are changing the market. Packaging must be tailored more effectively to the individual market segments, become more relevant and also more creative in order to attract the attention of the consumers. And it is in this area in particular that Primefire 106 generates real added value for our customers and the entire printing industry,” explains Montserrat Peidro-Insa.

About pack

colordruck Baiersbronn W. Mack GmbH & Co. KG is a pure family business and 100 % owned by the four daughters of the company’s founder Wilhelm Mack. It offers customized and specialized packaging solutions to industrial and commercial companies from the food, confectionery, pharmaceuticals and non-food industries. Complemented by its industry-specific service, colordruck Baiersbronn as a packaging service provider counts among Europe’s technological leaders. With innovative technologies, the extensive know-how of approximately 250 qualified employees and more than 60 years of experience, colordruck Baiersbronn has developed from a packaging producer to a packaging service provider. This enables colordruck Baiersbronn not only to keep up with the rapid pace of innovations in the food packaging, industrial packaging and medicine packaging segments and in a great many other areas, but also to repeatedly set the course and introduce new standards with an extensive collection of cross-industry packaging solutions. For its customers, colordruck Baiersbronn develops visions that are brought to fruition with attention to top quality, functionality and cost-effectiveness.

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