Monday, 26 November 2012

With long
cables that run along the floor make sure to tape them down so crew can’t potentially fall over them and hurt themselves.

When using a
camera with a tripod, make sure it is locked into place so it can’t be knocked
off and broken. The same goes for lights. For example Tungsten lights need to
be at a right angle to minimize the chance of knocking over.

Turn any
equipment off at the mains before unplugging it to avoid electric shocks.

Do not have
liquids around equipment, to avoid both damage of equipment and spilling with
potential for people to slip over.

If a flash
has been used for a large amount of time, don’t touch it incase it’s hot to
avoid burning.

Don’t stand
in direct line of electronic flash to make sure damage isn’t done to eyes.

With heavy
equipment, make sure to carry it properly or get someone who is strong enough

to carry it to avoid injury.

Turn lights
off when not in use/moving around as filament gets very hot when left on for long
periods of time and becomes fragile so may break easier.

Do not
handle electronic flash with wet hands as this could result in an electric
shock.

Copyright is one of the most important factors to take into
consideration when creating work, and not just in the fashion industry.
Copyright refers to the act of giving the creator of their work the legal
rights to it, to stop others from doing the same. Copyright doesn’t just refer
to works but also to brands and branding. For example luxury brand names and
even high street fashion stores such as Dior, Louis Vuitton and Topshop and
Zara are copyrighted so anyone wanting to start up a brand could not use these
names.

Anyone can
copyright his or her work, at a starting cost of £12 in the UK and in American
$35. This can be anything from art, music, movies, plays, dances and so on and
the work must be issued when applying for copyright.

Burberry (left) Primark (right)

Christian Louboutin (left) Topshop (right)

With regards to
the fashion industry, many companies have been involved in lawsuits due to
luxury fashion housescomplaining fast fashion brands are stealing their
ideas by creating cheaper imitations of particular garments. For example Forever
21 has
been sued for copying designers more than 50 times including Anna Sui and Diane von Furstenberg. But they
are not the only culprits of this so called copycatting. Primark released a
coat practically identical to that of Burberry and Topshop’s studded pumps are
very similar to Christian Louboutins’ Spiked loafers.This
however doesn’t stop brands from producing cheaper dupes for the high street
consumer. This sort of behavior is what makes the industry so competitive and
it will forever be like this as there is no official copyright in the industry.

When creating my
own work, I must think about copyright as for my first project titled Fashion
Retail & PR, I have to rebrand Lanvin’s fragrance My Sin. As there are so
many perfumes around and major competitors such as Lanvin, Chanel and Dior are
striving to be better and better and keep on top, it’s important my ideas are
original, and don’t compare to perfumes recently launched. However there is the
opinion that nothing is never ‘new’, we just haven’t seen it before due to the
inspiration being before our time. For example, Madonna’s Material Girl video
and Marilyn Monroe’s Diamonds are a Girls Best Friend but because of the time
between them, this is seen as taking inspiration from influences.

If I were to make a viral campaign for my relaunch and I did want to use
well-known music or something that I hadn’t created myself I would have to gain
permission from them and credit them for it unless I had made or modified it in
some way.

Me and a group at uni decided to make a potential Zara Advert for menswear for our Com & Vis project. Our inspiration was a coat we'd seen in the shop which one of the guys on our course happened to have.

And this is the mood board I created with Lizzy, who was part of my group and my own digital storyboard.

Sunday, 25 November 2012

For Lizzy’s
face, I started by cutting the photo down to the right size then making sure
it’s on 300dpi. Using the curves tool, I then changed the lighting of the photo
to make it look how I wanted. Next I used the dodge tool to get rid of any
under eye circles and then colouring them in using the brush tool once I’d
collected the right colour using the eyedropper tool. Using the spot-healing
tool, I got rid of any blemishes to create an airbrushed effect. Next I created
a new layer, coloured in the lips the colour I wanted them using the brush tool
and then went onto the layers blending options and put it on soft light and
played around with the opacity till I got the colour I liked. Going back on the
background layer, I lightly used the burn tool under her chin to create a
slimmer look. I also thickened her eyeliner by created another layer and doing
the same as I did on the lips.

I did the same as the photo before by making it 300dpi and
cropping it. I then adjusted the curves to the lighting I thought looked best
and removed any blemishes using the spot-healing tool. I also used the dodge
tool to remove under eye circles and filled the colour with a suitable match,
which I found with the eyedropper tool once again. I created a new layer, used
the brush tool to colour in the lips and again edited the blending options to
soft light to create a fuller, darker lip and make it more pronounced in the
photo. I also did this to Jessie’s eyebrows. I used the burn tool lightly under
her chin as well to slim out her face.

I made the photo 300dpi and
cropped it down to size. I edited the curves to make the photo less yellow. The
background is quite blue, but the skin tone looks more natural to me by doing
this. After editing the curves, I noticed Holly’s face was a slightly different
shade to her neck so over this layer, I used the brush tool lightly over the
neck to even out the tone and make it look like it matched better. I picked a
colour using the eyedropper tool once again but tried a few different places
till I got what I thought was the best shade. I wanted to bring out the colour
in her eyes more as well as they blended into the pupil colour so I made
another layer and did what I’d done with the lips before but around the eye and
tried to make it slightly more green. I made the lips redder as I’d done
previously and the same with the dodge tool for under eye circles and burn tool
under the chin.

On my final portrait, I used the spot-healing
tool to get rid of pimples or redness on the face. Like the previous portrait,
Saskia’s eyes came out quite dark so I wanted to reemphasize them by using the
eyedropper tool to get what the colour of her eye was currently and adjusted it
to make it lighter then used the brush tool to draw over it and make it lighter
and then editing the blending options again to soft light. I did the same thing
with her lips to bring them out. I used the dodge tool to try softening harsh
shadows on her forehead, under her eyes and neck and then used the burn tool
very slightly under her chin.