It’s very tempting for marketers to think of their marketing activities in terms of channels like search, display, direct mail, and email. This approach can be dangerous as consumers don’t think by channel. Savvy marketers should be looking deeper to see a more powerful prediction of behavior and common thread that ties these channels together: Marketing Signals. Consumers create signals when...

Getting businesses to shift their banking relationship is a challenge. However, most banks still have limited or no direct marketing budget targeted to small businesses. Banks not capitalizing on this high return opportunity often tend to relate a history of underwhelming results from small business campaigns. This is not surprising, given the analytic complexity necessary for success. However,...

The acquisition phase of the customer life cycle is often filled with many unique challenges for financial marketers. These challenges include identifying profitable prospects, understanding the best product/service to offer, and communicating through the right channels at the right moment in time. Data modeling is a powerful tool that can help bank marketers conduct more effective customer...

Bank marketers are being challenged to deliver better results at greater speed and less cost. Its stretching and challenging org structures throughout the industry in ways we haven’t seen before and it’s never been more daunting than in today’s digital marketplace, where prospects roam across many channels expecting personalized service. Is your marketing team prepared to compete and win in this...

Can your organization meet heightened demands for compliance data and analytics (D&A)? How can you help your organization to prepare to meet regulatory expectations today and into the future? This paper sets forth five key areas that CCOs can utilize as they chart a course for more robust, and predictive, D&A capabilities. The viewpoints presented in this paper leverage the experience and...

Download “Collect More, Spend Less: An ROI Guide to Collecting Through Digital Channels” If your collections strategy is limited to predictive dialing, you could be wasting $4-$7 on each contact—and it’s not just because people are hanging up or not answering. Predictive dialers alone fail big because 93% of consumers prefer alternative channels such as email and text. By using more sophisticated...

Banks have invested billions of dollars into digital servicing capabilities in recent years. Yet, less investment and change has occurred within Collections and Default Management – outbound phone-based dialing and written communications are still the dominant strategies when customers become delinquent. There’s change on the horizon. Significant shifts in customer expectations, technology, and...

Consumer adoption of technology and shifting preferences toward digital channels have been the impetus for bank innovation for several years. But did you know that the majority of U.S. shoppers are now in segments that either don’t use bank branches, don’t care much for them...or both? Novantas’s 2017 Omni-Channel Shopper Survey indicates that the pace of bank innovation needs to ramp up...

The right decisioning vendor can mean the difference between mediocrity and success. Wondering how to identify and choose the best vendor for your unique needs? Check out the Zoot Guide to Choosing a Decisioning Vendor for actionable insights into the selection process. Please click link to access, A Zoot Guide: How to Choose the Right Decisioning Vendor .

Many industries, such as financial services, are looking to develop ways to leverage mobile capabilities. The goal is to use mobile to attract new customers, but also to engage and cement relationships with current customers. The challenge lies in the execution. To be effective, you’ll need to determine how to develop innovative ways to leverage the technology and your data and turn that into an...