“The Femme Den started as an underground collective of international women searching for answers in a world that was not designed for us. We’ve now grown to a leading team of design researchers, industrial designers, and engineers who are paving the way for a deeper understanding around design and gender.

Armed with our unique toolkit of know-how and fresh design methods, we create products that make a positive impact on people’s lives, particularly women’s. We bring our knowledge to life in the products we design–from the kitchen to the ski slopes to the emergency room.”

A series of articles on Fast Company provide more background on their work:

Forget “shrink it and pink it”: the Femme Den unleashedby Kate Rockwood – From Issue 139 | October 2009
Boobs. The Femme Den talks about them easily and often — and about the challenges they present to designers. Backpack makers don’t seem to have a clue what to do about boobs. Ditto designers of unisex hospital scrubs, famous for their gaping V-necks. “One surgeon told me there wasn’t a woman at the hospital whose boobs he hadn’t seen,” says Femme Den member Whitney Hopkins.

Femme Den’s five tenets of designing for women by Kate Rockwood – From Issue 139 | October 2009
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product’s benefits clear. Who can it connect her to? How does it make her life easier? How will it save …

Design in actionby Kate Rockwood – From Issue 139 | October 2009
The Femme Den points to an array of products that smartly and subtly consider women in their design.

How companies can woo women with designby Agnete Enga – Sep 23, 2009
When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.

Hunter vs. gatherer: gender differences on the mindby Whitney Hopkins – Sep 23, 2009
Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper–to the way we think, the way we act, and to our primitive desires.

Sex and electronics – Part 1: women and smart designby Linda Tischler – Jan 13, 2009
In the wake of CES, a pair of women designers offer some suggestions on how consumer electronics manufacturers could boost their market share by taking gender differences into account.

Megan Neese is a senior manager in the Future Lab at Nissan Motor Ltd., a cross-functional team tasked with uncovering new business opportunities for the future of automotive.
In an article for EPIC, she explains how …

Last month the people from Irish UX consultancy Frontend Design looked at the UX revolution in healthcare and how changes in that sector are moving towards putting the customer at the centre of the service. …

How to thrive in the next economy
by John Thackara
Thames & Hudson
August 2015, 192pp
Abstract
Drawing on a lifetime of travel in search of real-world alternatives that work, I describe how communities the world over are creating a …

TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared …

Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate …

Libraries have moved from being the location for search, access and advice to playing a much smaller role within a much larger information landscape, writes a researcher of JISC, the UK charity that champion the …

Users of the dating app assess potential partners in much the same way as neanderthals did, according to anthropologist Dr. Helen Fisher, a biological anthropologist at Rutgers University.
"Tinder is nothing new," says Fisher.
"It’s just …