You need to subscribe to the Eurosport player product. So, the first step is to get a VPN that allows you to get to the UK (or other Euro market) and then to subscribe to Eurosport Player. Then when you want to watch, you turn on your VPN and go to the Eurosport player site.

A somewhat new problem is that Eurosport won't let you pay with a US based payment, you have to jump through more hoops to get them to take your money. Still worth it, imo.