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When it comes to SEO, following trends in your industry is crucial. You have to always be ready to act on the latest changes in searcher behavior, so even if you feel you have a solid SEO strategy in place for the holidays from years past your work is not done. This year, mobile optimization is going to be key, and by being able to understand the holiday marketing trends you can focus on SEO for mobile with the right keywords at the most optimal times.

The blog Boostability actually created a great infographic that explained some of the trends we’re going to see in 2015. Check out the trends below, and then let us know what surprised you in the comment section. How will these trends alter your SEO strategy over the holidays?