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Specifically the lighter print between "Orchestra Of Chicago" and "HEAR THEM"? I've enlarged the photo, but despite the high resolution, that part of the sign is difficult to read. Can anyone tell me what it says? Just curious!

["One of the finest Musical Organizations in the Country, costing Brunswick Co. thousands of dollars each day they spend in N.Y. making records." - Dave]

Well, one of them. It is located between Columbus and Amsterdam Avenues. I walk past it at least 3 times a week, and remember that fire very well. It is now a neighborhood center-cum-church with an attached apartment building. Interesting that Isham Jones' orchestra played there. That might have gotten me to church!

As a Methodist and a musician, I appreciate that this is apparently a musically enlightened church. The Isham Jones orchestra was one of the most prominent of its day, rivaling that of Paul Whiteman. Also, notice the sermon topic: From Five Flats to Two Sharps. (D-Flat Major to D Major) It would be interesting to know how he made a sermon of that material.

Shorpy.com | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.