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Email marketing news and strategy

Email Marketing 101

In our Email Marketing 101 section, read about how email marketing news can improve the way you communicate with your
personal or business contacts. With an email marketing strategy, we will lead you through the process of choosing an
ESP, help you to successfully market your company, monitor the deliverability of your emails, and so much more. Our
partnership with SmartBiz.com, the leading small business information portal,
can dramatically increase your email marketing communication skills. Let us help you create an email marketing
strategy that is designed for your business and will reach your target market!

One of the worst things to happen to an email marketer is to see high unsubscribe rates. Although it’s inevitable some of your audience will unsubscribe due to reasons out of your control, there are mistakes marketers can make that will cause some to opt out.

It’s time to start thinking about a holiday season email marketing campaign strategy, which includes crafting attention-grabbing subject lines. End of summer and back to school email campaigns are now in the rear-view mirror, which means the next big campaign to focus on should be for the holiday season.

Email marketing campaigns take a lot of planning, testing and segmenting to improve results. With clickthrough rates, open rates and deliverability rates as important as they are to email marketing campaigns, a new study might be giving email marketers the breakthrough they need to boost campaign results.

After new subscribers opt-in to your email list, welcome emails should be sent right away as the first step in fostering a good relationship with your audience. Your welcome email puts you in control of how your new subscribers – and potential new customers – see your brand.

Almost half of email users say they receive too many emails, according to a new study from Campaigner. Email marketers should take this statistic seriously when planning future email marketing campaigns, since it’s clear consumers are feeling overwhelmed with the amount of emails they’re receiving.

There are valid arguments for using both plain text and HTML email campaigns, but choosing one or the other comes down to your business’ unique approach to your consumers, as well as your short and long-term goals.

A study by Webdam says emails with social sharing buttons increase click through rates by 158%, which is proof that effectively incorporating social sharing buttons into email marketing campaigns should be high priority for email marketers.

The purpose of an event invitation is to get the word out about an event your business is putting on, and incorporating your event invitation into an email marketing campaign is the best way to reach the maximum audience.

You might’ve heard more than a few times that email marketing is the most effective form of digital marketing. However, executing this marketing channel properly is mandatory in making your investment worthwhile.

Considering the large amount of people who start their morning by checking their email on their phone – and continue to do so throughout the day – it’s crucial to construct a mobile-friendly email marketing campaign.

A new study by Campaign Manager has revealed that millennials are the most accessible shoppers to email marketers out of any generation, with 51% selecting email as their preferred digital marketing channel.

Mobile usage is on the rise, but consumers are still favoring email over social media as their method of browsing content marketing offers, according to a global study published by Adobe Digital Insights (ADI) called the Adobe Email Survey 2016.

Resending an email marketing campaign will help its chance in getting opened by email recipients who didn’t open it the first time around, but there’s some ambiguity out there as to how long email marketers should wait to resend it.

Cart abandonment emails are meant to lure customers back in after a missed sales opportunity, which is crucial considering studies have shown up to three quarters of online shoppers abandon their shopping carts.

Google’s implementation of Gmail tabs back in 2013 was their attempt to soften the blow of “email overload,” but it caused a stir in the email marketing world due to the possibility of decreased open and click-through rates.

It’s been established that email marketing is still a high priority digital marketing platform, however, a new study has revealed that retailers are missing the mark when it comes to their email marketing goals.

Email marketers’ contact lists are arguably one of the most important factors in email marketing campaigns, since the people on the list are who gets to see the message that was so thoughtfully put together.

Online shopping has become a billion-dollar industry due to the effortlessness of purchasing what you need in the comfort of your own home rather than taking time out of your hectic life to shop in-store.

Information Technology careers have proven to be very stable over the past decade, but at some point in most everyone’s life, he or she may need help finding a new company that better suits their long-term goals.

For those business owners who are still leery of email marketing and are not sure if they should take the first step away from traditional marketing techniques to transition into email marketing, here are some great reasons why email marketing can benefit your business.

If you are a newcomer, and not sure where to start with email marketing, or if you are looking to take all the success of your email marketing strategy to the next level, here are some of the best ways to do so.

Email marketing provides an easy way for coffee roasters and their customers to stay in contact with one another. And the best part of this change in marketing? Email marketing software is affordable and easy to use.

Security companies always have their clients’ safety and well-being in mind every day, but as we all know, scams and theft run rampant during the holiday season whether it is auto, home or commercial theft.

For the overwhelming majority of businesses, the holiday shopping season is hands down the biggest and most important season, which is why it is so important for business owners to invest in the right kind of marketing strategy to gain as much consumer recognition as possible.

What a wonderful way to let your clients know that you are sending them warm wishes and good cheer during the holiday season: send them an email blast letting them know how much their business is valued by your company.

Child care facilities face a challenging market. They compete with state and corporate operated facilities that have the ability to far outshine a local child care that is using traditional marketing strategies.

Beauty salons face certain challenges when it comes to marketing strategy. Setting aside for a moment the difficulties of dealing with stiff competition, it can still be hard to communicate to potential or returning customers.

Independent language teachers offer a valuable tool by teaching others multiple languages. Whether for traveling to foreign countries, for fun or for business, learning another language offers a wealth of benefits.

Local candy shop owners offer a sweet taste of the good life by bringing out culinary flare and innovative gourmet flavors that outshine the usual run of the mill candy companies found in grocery stores.