Winter Issue Dec/Jan 2012 2nd Year Anniversary Our latest issue featuring art by Eve Harlowe, Special Music Insert illuminating local artists Planet B. Fashion editorial of West Coast Leather, designs by Emporium Armani, Kairon John Rise of the Phoenix, a Bi-Monthly publication illuminating people of color, from different backgrounds in four (4) areas, including fashion, lifestyle, culture and music. We feel there is a need for our publication f…

May 27, 2011

Gucci may have taken top honors at this year’s Fragrance Foundation’s FiFI Awards -- scooping up the Luxe Fragrance of the Year award for Guilty -- but the focus was squarely on celebrity fragrances at this year’s event, which took place at Damrosch Park in Lincoln Center.

Halle Berry won the Elizabeth Taylor Celebrity Fragrance of the Year award and the Broad Appeal award for her fragrance Pure Orchid. Fergie won the New Fragrance Celebrity of the Year award for her scent Outspoken, which she created in conjunction with Avon. She told us her reason for launching a fragrance: “I just want women to feel comfortable in their own skin. A great fragrance just gives women that extra boost of confidence before they walk out the door each day.”

Of course, the fact that Outspoken has become the top selling scent in the Avon roster doesn’t hurt either. She said of the process, "They [Avon] would give me candles to take home and I’d put them in different room in the house. Twenty minutes you walk in and the essence is there. Just a lot of details and nit-picking went into it."

Mary J. Blige, who won the Direct to Consumer award for her fragrance, My Life, accepted the award by saying, "It’s not just a fragrance, it’s a movement -- a movement of women who want to be better." My Life, available on HSN, sold over 60,000 units in just a few hours during its debut.

Even celebrity attendees that weren’t up for awards were hinting that they wanted to get into the highly lucrative fragrance business themselves. Trey Songz told us, “[A fragrance] is definitely in my future. I’m a guy who loves women and the essence of a woman is her scent. That will be my inspiration."

Willie Garson, of Sex & the City fame, had a simple reason for never having done a fragrance: “No one’s ever asked me!” He admitted to just having gotten off of the phone with Sarah Jessica Parker, who has found her own success in the fragrance world. “She told me to make sure you tell people that you are wearing musk oil from Morocco that I got you!”

Other big winners from the night were Issey Miyake, who took the Fragrance Hall of Fame Award, and Chanel’s Bleu de Chanel which won the men’s Luxe Fragrance of the Year Award.

October 14, 2010

Swagga Digital Magazine is a quarterly publication illuminating people of color, from different backgrounds in four (4) areas, including fashion, lifestyle, culture and music. We feel there is a need for our publication for people of color that focuses through photographic illustration on the other aspects of their lives. In addition, we try to promote books and reading, healthy eating, style, and community organizations making a difference in th…

October 10, 2010

SAN FRANCISCO - 08OCT10 - The Beauty of Life Sickle Cell Awareness Charity Fashion Show Benefiting Children's Hospital & Research Oakland California. The event was held at Julian's in the Metreon in San Francisco. The event began with a very poignant video presentation that gave you an outside look at how Sickle Cell Anemia affects the lives of those living with the disease. African-Americans are primarily affected by sickle cell anemia and it awareness is definitely warranted. There were in attendance a mixed group of fashionistas, lawyers, doctors and curiosity seekers. The Master of Ceremonies was Reverend Alvin Herring. There were 4 certificate presentations, to Elliot Vichinsky MD, Director of Hematology/Oncology at Children's Hospital and Research at Oakland, Keith Quirolo MD, Clinical Director Aphaeresis Program, Eileen Murray, Sickle Cell Coordinator Educator Project Coordinator, Talking Drums Project Children's Hospital & Research Center Oakland Hematology/Oncology Department, and Marsah Treadwell, Ph.D., Associate Clinical Scientist at Children's Hospital & Research Center Oakland (pictured). There were fashion designs by Nancy Deloss Reyes, Anya Zuyeva, Anthony Aleman, Marianne Faulker, R.Shay Miles, and Dao Thabthinkoson, also jewelry by Miz B by Leila Radan. The music was provided by Guen Lotin (G/Mix/SF DJ Winner of the Year). The show was produced by Juanita Scott and the creative director was Stanley K. Russell II. CHECK OUT THE PICTURES

August 02, 2010

08.01.10 SAN FRANCISCO - by Ron Fulcher - In true San Francisco style, opening night for San Francisco Chic Fashion Week and Helium Magazine release party for its San Francisco start and rebirth of a fashion week in San Francisco as well as the launch of Helium Magazine’s new San Francisco branch sfHelium.com. Opening night at The Supper Club, in the house were a collective of fashion enthusiasts for this event. The club in its signature white decor and lounge dining was lit with white and blue lighting. In my brief interview with Founder and Publisher of Helium magazine, Matthew Mountford who was very enthusiastic about the addition of the San Francisco Branch. We discussed the digital revolution of the magazine business, and the addition of downloadable publications, officially dubbed mobile publishing. There was not a copy of the new issue on hand for me to look at but the eclectic style and avant garde illustrations will truly not disappoint I am sure. We both agreed that the physical landscape of publishing is changing right before our eyes. Magazines and publications are more assessable digitally to the masses as consumers decide on what to purchase and or read. The fashion show began with models descending down the staircase. The designs featured were from the collection of Bacca Da Silva choreographed by Charleston Pierce and Mario B Productions. CHECK OUT THE HIGHLIGHTS

September 2012

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