&nbspSeptember 19 - October 7, 2018

The Connection

My fine art piece, “The Connection”, is not art. It is a commercial billboard. Or, perhaps it is both? It revisits Magritte’s The Treachery of Images, “Ceci n'est pas une pipe.” It is fine art that self reflexively advertises itself, ironically making it commercial art, but “Ceci n’est pas une publicite.”
“The Connection” is hypersite-specific, a site-specific installation connected on several levels.
It embodies the original principle of ArtPrize, winners selected by public vote. The colossal billboard with its campaign slogan takes full advantage of its highly trafficked intersection location, backed by a freeway, to procure public votes.
My art appropriates the venue’s logo and materials. The instantly recognizable Burger King logo is slightly altered, a la Richard Prince, to incorporate my ArtPrize vote code, 66589. The billboard is made with 288 pounds of Burger King fries, procured from the venue itself.
On the Burger King property, the corporate styled billboard could easily be confused as the venue’s own sign with the appropriated logo and catchy phrasing.
The ArtPrize principle, the site location, and the specific venue launched this entry’s creation. They are the foundation for my art installation. All of these components are necessary for “The Connection” to happen.