TROUP is thrilled to announce a new partnership with The Saguaro Hotel Palm Springs, a member of the Joie de Vivre hotel collection. Engaged for the second consecutive year to market The Saguaro Palm Springs to visitors during the 2013 Greater Palm Springs Pride weekend, this is the next step in Troup’s strategic effort to promote the hotel to key market segments of leisure and business travelers.

With a buzzing pool scene and vibrant flavor from Iron Chef Jose Garces, The Saguaro Palm Springs offers guests to the desert uncomplicated fun with a splash of 1950s Technicolor. The Sydell Group is a company built on the idea of sharing, collaborating, and encouraging a creative process that builds a compelling narrative within each of its hotels. Sydell launched its first hotel collaboration in 2009 with the Ace New York and Palm Springs. Shortly thereafter, they opened the technicolor Saguaros in Scottsdale, Arizona and Palm Springs, California with Joie de Vivre Hotels. In 2012, Sydell opened The NoMad Hotel in New York and in December 2012, they launched Freehand Miami, a premium hostel.

Headquartered in Los Angeles, TROUPis a corporatestrategy and communications firm. We provide our clients a roadmap to secure a competitive advantage through diversity and inclusion. The case for corporate responsibility and diversity is compelling and well established – stronger stakeholder relationships, better decision-making, inclusive marketplace and work environment, increased market share and long-term sustainability.

“I’m so appreciative of the opportunity to work with The Saguaro Palm Springs during LGBT Pride festivities this November,” said Troup B. Coronado, Esq., founder and president of TROUP. “The Saguaro Palm Springs is one of the most progressive and inventive hotel properties in the world, and I can’t wait to continue sharing their commitment to diversity and inclusion with visitors from all over the globe.”