Turn Brands into friends — Fierce Friends®

We have a unique perspective that drives everything we do. It’s called Brand as Friend®. It’s how we can help your brand build deeper relationships with individuals, using the simple but powerful attributes most important to creating and activating friends — affection, relevance and trust.

This combination of art and science starts with the 9 drivers of friendship. It’s how we evaluate your brand’s relationships and make targeted adjustments to create a mix that perfectly aligns with your business goals.

Do they like you? Do they trust you? Do you matter to them?

Finding just the right mix of affection, relevance and trust is the key to finding your fiercest friends. We use these measures and the 9 drivers of friendship to help you make friends, then drive them to a better place.

Cr

Caring

St

Story

Hn

Honesty

Ls

Listening

Sy

Style

Av

Advising

Sp

Surprise

Cn

Connecting

Ly

Loyalty

When the power of friendship multiplies.

Finding and building on the most important opportunities is how we help you create more friends. It also helps move them to the highest level. Better than best friends, we call them Fierce Friends. The influential leaders, early adopters and fierce advocates who actually add value. The passionate champions who willingly share your brand and their endorsements with their network of friends, increasing your brand power, influence, and impact—exponentially.

Turn the dial – see how it works

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Dial

As your network expands outward, the brand's job is to take those new friends and turn them into Fierce Friends.