Earlier this month, I was invited to attend the “MarketingSherpaB2B Marketing Summit” in San Francisco as a panelist. While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” panel that I was a part of, included fellow social media practitioners from NetApp, NetSuite, and Free, Maxick & Battaglia.

Don’t be afraid to let your audience have control, but do measure what is being said about your brand.

Keep your message simple, and keep it relevant.

Don’t let perfection get in the way of progress. Visibility wins over invisibility.

Know the influencers in your industry and make sure they know you.

The blog is replacing the website as the center of your social media strategy.

A good social media strategy is one that will outlive changes in technology.

(And added by me: Don’t start B2B social media marketing without a clear strategy, including objectives and and how to measure them).

After the panel discussion, I had the opportunity to interview the panel moderator Sergio Balegno, Associate Director of Research for MarketingSherpa, MECLABS. In the following video, Sergio is sharing advice on how to get started with social media marketing and what to avoid:

[vimeo http://vimeo.com/15978064]

Do you agree or disagree? What is your own experience? If you are planning to attend the Boston Summit on Oct 25th, we could discuss in person.