As today’s products grow increasingly varied and complex, so too does the stakeholder network calling on companies to reduce the negative impacts of the widgets they produce. The past two years have seen a particularly noticeable increase in domestic stakeholder activity around waste, recycling and packaging.

Due to their brand prominence and ability to enact change across industries and supply chains, consumer goods companies have found themselves most squarely in the crosshairs of these waste campaigners and advocates. And while all materials now come with their own stewardship challenges, plastics continue to be the most frequent target of NGO campaigns and policy battles.