"Suits" vs "hackers" is a trope as old as tech itself. Suits want to make money and cut costs. Hackers want to build cool things the right way.
What if you're both the suit *and* the hacker? How do you balance business vs engineering needs and ad...Show More

The guys talk about strategies for creating systems, documentation, and automation to separate yourself from your business so you can hire employees, get it ready for sale, or even take some time off. Balancing good customer service while being effic...Show More

Two part special! In part one, the guys chat about decision making in a siloed company structure and the challenges of making sure everyone is on the same page. That's not all! More details about the secret Honeybadger conclaves are leaked, dirty lau...Show More

Hey guys ladle out some secret sauce for successfully marketing and selling to software developers. Also discussed is their Facebook ad boycott, why you should never call a developer, Coke vs. Pepsi, and leveraging Princess Bride to weed out sales em...Show More

The guys discuss gorilla conference marketing and how they promoted Honeybadger back when they could barely afford to attend the conference, let alone a sponsorship. Also discussed is turning Honeybadger's unprofessionalism into a marketing strength,...Show More

The gents look back with some hindsight on the debates around private equity, VC vs. bootstrapping Honeybadger, and how funding decisions may have affected recent layoffs at NPM and Travis CI. Our recent Twitter ad performance for FounderQuest is als...Show More

The guys dish about their experiences at MicroConf. Ben talks about entrepreneurial ADD, Josh explains why the "good old days" at Honeybadger are now, and Starr challenges younger developers to a coding battle royale. There is also a preview of Badge...Show More

We originally sat down to discuss distractions and Yak Shaving. What emerged was more like group therapy for a team struggling to cope with a spate of JS dependency upgrades. We also discuss purchasing an ice cream truck. Buckle up!

Looking at the major events in our lives, we can often trace them back to turning points -- decisions big and small that had outsized effects. In this episode the dudes reflect on some of their major decisions, good and bad.

How we attracted top quality software developer candidates without offering Facebook, Amazon, or Google salary levels. We talk about how to write the job description and reveal the feedback we received from candidates.