What's better than taking something you love and combining it with something else you love? It usually creates something even better than the two on their own. Kind of like "You got chocolate in my peanut butter" and "You got peanut butter in my chocolate" (that’s from a Reese’s Peanut Butter Cup commercial for those that don’t know that reference). Is there anything better?

For me, take a little bit of rock music and combine it with content marketing, and you've not only got my attention, you've got me screaming for more. I've written about this crossover before (read it here). Nobody is doing it better than Jason Miller (@JasonMillerCA), senior manager of content marketing and marketing solutions for LinkedIn (and rock photographer and blogger at Rocknrollcocktail.com).

No one is embracing these changes more than ESPN. At a recent American Advertising Federation-Cleveland luncheon, Bill Condon (@bcondon33), ESPN’s senior director of digital strategy, explained how ESPN is evolving with the changes. Below are a few highlights.

How much would you love for your workday to be interrupted by puppies? That’s exactly what happened on Wednesday, January 28 at PR 20/20. Allie Gottlieb (@alliegott), associate consultant, got an email from Uber (@Uber) announcing that puppies were being driven around to visit businesses.

Well, that was it. After getting Paul’s (@PaulRoetzer) okay (his exact words were “…as long as I don’t have to clean anything up”), Allie was on a mission. Finally, she was able to get through to Uber and schedule a time (the puppies were hugely popular). You can imagine our excitement as a few minutes later, we had two adorable puppies running around the office!

In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days.

The activity dashboard enables us to know more information on how our tweets are performing, who and where our audience is geographically, and what topics are most popular.

This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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