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Dr Pepper marketing #fail - "I ❤ DP" shirts on street team

"So they were giving out free Dr. Peppers…" is the only info we get with this shot of the poor lad and lass standing around New York city wearing "I ❤ DP" t-shirts. Oh rly? Have you told your parents this?

Of course someone knew. Remember Terry Tate office linebacker? The guy named Felcher? The copy wanker has been at this for a while. We should design a super-hero suit for him. (Thanks Alec for reminding me)

No, it's not like the 7 up yours. That was a commercial where everyone understood, except the guy wearing the shirt. Here, half the internet population understands but your regular ma & pa think they're talking about Dr Pepper.

Did anyone bother to notice that DP stands for Des Plains. It's the name of some small mid western town. It has zilch to do with Dr. Pepper. you would know this if you actually clicked through the website. So you are all just a bunch of misinformed closet wankers. Me, I'm gonna go watch some porn. Hipster crap pieces.

Yes, we bothered, and yes we know (at least I do). I was just trying to direct some customers to the Des Plains T-shirt guys way, as everyone here was loving the Dr Pepper version.

Because the woman in the post is not wearing a Des Plaines shirt in Manhattan while giving out free Dr Pepper. She's a Dr Pepper girl, wearing a I Heart DP (as in Dr Pepper) shirt. But you didn't bother to notice the difference between the shirts, I see.