Guidelines for Cultivating Customer Altruism(HBR)
Altruism is one of the most beautifully human qualities. Sometimes, it takes a natural disaster or human event to bring it out. If only, however, this natural impulse was an everyday fact of life.

Here’s another powerful social force that rules the world – business. Imagine what would happen if you combined business with altruism – happiness, health, strong family relationships, and more.

The Data Made Me Do It(MIT Technology Review)
Correlation is not causation. If you study statistics, that’s one of the first lessons you’ll learn. You can’t leverage numbers to predict the future, but you can learn what’s likely to happen with some degree of accuracy.

That’s a core value proposition for up-and-coming platforms like Google Now and others. The worlds of business and data are colliding harmoniously into the everyday decisions we’re making. How do you feel about it?