Archive by category Advertising and Marketing

If you are a small business who understands the power of Facebook marketing and advertising, but just hasn’t been able to make it work for your business because designing the ads is too difficult, then you are in luck. Vistaprint, a global e-commerce brand empowering more than 16 million micro business owners to professionally promote their [...]

At the 2014 Small Business Summit, David Newman, author of “Do It Marketing” started his presentation with a live poll to the audience about their favorite forms of marketing. Whether you chose to be tech savvy, anti-social media or a business that hasn’t even developed a website yet, there was one common goal among everyone in the room. [...]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and [...]

Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths - a creative copywriting agency located in Brooklyn – shared tips and strategies [...]

The New Year has already brought with it major changes as far as Facebook and social media marketing are concerned. Some changes, like the social network’s new algorithm to crackdown on overly promotional content, could become a hindrance to small business owners using Facebook Business Pages. Others, however, are providing brilliant new ways of attracting [...]

In today’s competitive business environment, so much focus is placed on the newest ways to reach and market to your potential clients – and it’s often digital solutions that most turn to. But, as we learned from Carmen Sognonvi, Owner of Urban Marital Arts, at the 2014 Small Business Summit, there is definitely a place [...]

During this holiday season, there are a number of seasonal products that many of us associate with. One of these items is the famous, Elf on the Shelf, which has become a family tradition around the world. I recently had the opportunity to sit down and speak with Chanda Bell, founder of the famous Elf [...]

With the holiday season on us, online retailers are working feverishly, planning their promotion, distribution, and service strategies to cash in on the year end sales. The National Retail Federation estimates that holiday sales accounts for 19.2 percent of the retail industry’s annual sales of $3.2 trillion. While the year on year growth in e-commerce [...]

The Wall Street Journal reports that in 2015 Facebook will restrict the commercial posts Facebook allows on pages. Understandably, Facebook needs and wants to generate more and more revenue. While this move WILL affect all businesses, especially small businesses, there’s several things small business owners can do. Invest in paid advertising – there’s nothing wrong with [...]

Brian Smith is one of the most humble, smartest and un-assuming business executives you’ll ever meet. When he spoke at the 9th Annual Small Business Summit in New York City you could feel the electricity in the air as he connected with everyone in the audience. Brian shared his real world experience of helping to [...]