New Club Logo Options

Club members had two months to give their views on the options for a new club logo.
Feedback was via forms at the clubrooms or via the web site.
Interestingly, both avenues of feedback came up with the same result.
Members clearly liked the realistic eidelweiss and green.
This made matters quite straightforward for the General Committee who have agreed on Option 1 colours and Option 1c logo.

Logo and branding created by "Logo Creative", designer Vicki Shanahan.

The Brief

To create a modern style logo based on the current Edelweiss logo

Things to consider:

Current logo is nameless and botanically incorrect

Sticker style is preferred

Non-fussy and easy to reproduce

Simple and clean preferably stylized and modern

Colours palette based on flower and current club colours

The logo should reflect the values of the brand:

Integrity

Heritage

High standard within the tramping/mountaineering community

Forward looking

Action and adventure

Engaging and fun

Suggested colour palette

Please note: The current brand identity colour palette has not been provided, therefore two colour options have been suggested.

Palette option 1

Earthly Delight colour palette

Palette option 2

Raw Earth colour palette

Logo - option 1

Revitalisation of the current logo

The Edelweiss flower logo has been re-designed to give the current identity a contemporary and fresh look and feel while maintaining the integrity of the TCC brand

The Edelweiss flower has been translated to a vector illustration for scalability and clarity

Bold and fresh sticker style logo.

1a1b1c1d

Logo - option 2

Stylised Edelweiss flower stamp logo

This modernised logo design is one step away from option 1. The semistylised treatment of the Edelweiss flower is framed inside a bold and fresh ‘sticker style’ circle. The drop shadow gives the logo depth, while the colour palette suggests realistic ‘natural & raw earth’ colour tones found in the earth and sea

x2 colour variations available.

2a2b

Logo - option 3

Stylised ribbon logo

This formal ribbon style proudly promotes and suggests the long heritage of the Tararua Tramping Club

The semi-stylised monotone Edelweiss flower is simplistic and confident.