When possible we try to highlight the new breed of creatives that are looking to help shape the future of culture within their respective lanes. MARTYRS YVE is a new collective shielded by a bit of a cloak of mystery other then a strikingly beautiful short film that announces their launch. “The Offering” is an haunting story which parallels the approach of the label itself. Really looking forward to the progress of this burgeoning label.

MARTYRS YVE is built on a simplistic principle regarding design- “The Edge of darkness before the light protrudes in”. A garments true distinction doesn’t become present until the wearer’s first journey in that particular garment, the trials and tribulations between high and low is what shapes the zeitgeist of that garment. The coalition infuses spirit into the garment preceding their immersion of minds.

MARTYRS’ YVE is not about drawing attention to ones article of clothing, but about intriguing outsiders gathering them, to ones mind. A minimal approach is necessary to each individual garment to insure timeless silhouettes.