The porn industry’s revenues have crashed by more than half. We find out how the trade is combating piracy

There are feminists in blood-smeared butchers’ overalls outside the first
London XBIZ, the trade body of the international porn industry. These
protesters from Object brandish a rather disgusting tray of offal. It is a
reference to Hustler’s infamous 1978 cover in which a woman’s naked
torso is being fed into a meat grinder, because the next day the magazine
company’s president, Michael Klein, will be the XBIZ star speaker.

Delegates milling in the lobby of the Bloomsbury Hotel after a long day of
seminars peep nervously outside. “We’ve never had a protest before,” muses
XBIZ’s Californian organiser. But largely