So far more than $100,000 has been raised for efforts by one game company to dig a huge hole.

Yes, you read that correctly.

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Cards Against Humanity, the game that encourages selecting two random cards, a question and answer, and combining them for a humorous take on certain topics, decided to use its time on Black Friday to encourage a crowdfund to break ground on a large hole.

The company’s website offered some insight into what prompted the idea, suggesting that “the holidays are here, and everything in America is going really well. To celebrate Black Friday, Cards Against Humanity is digging a tremendous hole in the earth.”

One of the more recent updates on the “hole” page claimed “Hole got dug.”

There is also a section that claims to show the “largest donors” and showed monetary donations of more than $1,000 per one person.