35.
Adam Lovallo | @alovallo
Guest blogging
• Templatized/mass outreach has not
worked for us at all
• Success with:
–Partnering with players in the space
(schools)
–Focusing on adjacent niches (ex:
Women in tech, Career advice)

39.
Takeaways
• Simpler page structure to start
• More focus on static pages
• Find pockets of content that are both
fast & good
• Invest in long form content… it really
is worth it BUT you need a purpose
in mind
Adam Lovallo | @alovallo

40.
And finally
Interested in a bootcamp- coursereport.com
Interested in acq events/conferences – grow.co
Do you know a lot about SEO and think we are
doing something wrong? I’m sure you are right.
Email me at adam@coursereport.com
Adam Lovallo | @alovallo