campaign

A campaign is any series of actions or events that are meant to achieve a particular result, like an advertising campaign of television commercials and Internet ads that tries to convince kids to buy bubble gum-flavored toothpaste.

The noun campaign describes any group of actions that are done with an ultimate purpose in mind. The goal of a political campaign is to put a candidate in office. The goal of a military campaign might be to take over a city, as in General Sherman's Civil War campaign to capture Atlanta. Campaign can also be used as a verb, like when an environmental organization campaigns to prevent a developer from building a shopping mall by asking people to sign petitions and soliciting their members of congress.

a campaign in the closing days of World War II in the Pacific (April to June 1945); in savage close-quarter fighting United States marines and regular army troops took the island from the Japanese; considered the greatest victory of the Pacific campaign for the Americans

a Crusade from 1189 to 1192 led by Richard I and the king of France that failed because an army torn by dissensions and fighting on foreign soil could not succeed against forces united by religious zeal