How To Set Up An Instagram Account For Your Business

If you’re looking to expand your social media presence on another channel, setting up an Instagram account for your business could be a great way to grow your brand visibility.

Instagram is a photo app that is available for free from the iTunes App Store and from Google Play. Simply take a picture or video, choose a filter to transform its look and feel, then post to Instagram. You can even share to Facebook, Twitter, Tumblr and more.

In September, Instagram announced they have more than 150 million monthly active users! The site also boasts 16 billion photos shared and 1.2 Billion photo likes as well as 55 million photos shared every day!

It trumps Pinterest for most visuals shared on a social media site. That’s huge! That’s why we have felt for awhile that Instagram is super important for your business and shared creative ways to use Instagram a couple of months ago!

Here are some steps you can take to make sure your Instagram account for your business takes full advantage of the platform right away.

Sign up for an Instagram account and choose a username that clearly represents your brand.

Add a profile photo, a biography and a link to your website.

Connect your account to Facebook and many other third-party sharing sites where you have an account.

Announce to your Facebook followers that you’re on Instagram.

Start sharing photos on Instagram and across your other social networks.

Another Great Tip for Your Instagram Account For Your Business

Adding tags to your photos is a great way to find new followers and share your photos with more people. But hashtags can be tricky.

Choosing specific tags will help you connect with other like-minded people on Instagram.

For this photo, instead of using the tag #van, we could use #volkswagen. The photo will be added to that highly targeted tag page, where other Volkswagen lovers will be able to find the photo more easily (without sifting through photos of Toyota Siennas and Chevy Astros).

Pay attention to the other hashtags used on photos that use the same tag as yours. You may discover a popular hashtag you hadn’t thought of on your own. Also you can read more about using hashtags here.

Have you set up an Instagram account for your business? How are you using it to expand your brand? Tell us about it in the comments!

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