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June 2010 The Iceberg supporting it all THEN: W hen the Internet was new

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June 2010 factfinder.census.gov Decennial census 10 year cycle every U.S. resident describes people & housing American Community Survey (ACS) updated continuously residential town detail sampling statistics used

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June 2010 American Community Survey Value of home Relationship of household members Vehicles available in household Language spoken at home Drive time to work This information is available for U.S. Zip Codes = neighborhoods

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Niches ~ Ethnicity Who We Are series New Strategist New Strategist Asians, Blacks, Hispanics Buying Power of Black America targetmarketnews.com/BuyingPowerstats.htm targetmarketnews.com/BuyingPowerstats.htm Multicultural Economy: Minority Buying Power in the New Century www.selig.ga.edu/ www.selig.ga.edu/