Reputation Matters– and how to Measure it within Social Media

Rep­u­ta­tion mat­ters. Many mar­keters and brand man­agers are prob­a­bly won­der­ing how best to lever­age social media to gauge rep­u­ta­tion. Until now, sen­ti­ment scores and cherry picked men­tions (or as we call them, ‘ver­ba­tims’) from sen­ti­ment reports have served this func­tion for most. This method, though, has two prob­lems: 1) the lack of accu­racy in sen­ti­ment engines, and 2) the need for some math involved—a numer­a­tor and denom­i­na­tor or a ‘this’ vs. ‘that’ ratio would pro­vide such a mea­sur­able, track­able score. (read the rest on Adobe’s blog)