Every email address we can collect will save $$$ in contact costs as the campaign goes on.

Door knocking is most effective.
If Deb knocks 300 doors per week, she can knock 300 X 18 = 5400 doors before November. We need to persuade approximately 7000 voters to either show up, vote Dem, or split their ticket.She can’t do it alone. Considering that knocks have a 20% ? answer rate, we would need 35,000 knocks to successfully reach 7,000 voters. If we had 100 volunteers, that would be 700 knocks per volunteer before November, and that assumes 100% conversion rate.

Phone banking will be needed to cover the deficit, but we will not discuss today.