THE WORK

SERVICES

#ItsAllGoodEP | Spread The Word

#ItsAllGoodEP | Digital Ambassador

Related Work

SHAPING THE “INSIDE/OUTSIDE” VIEW

A dual focus on changing both inside and outside perceptions was vital to the success of building a positive image for the City. We engaged a national PR firm specializing in “Building Places” to handle the “outside” work while we handled the critical “inside” work and supervised the overall effort.

DIGITAL AMBASSADORS

We engaged “Ambassadors” to help spread the word over digital channels. We sent positive,
easy to share content to our digital recruits who in turn passed it onto their own social networks –
resulting in a significant uptick in community pride and in building an organic word of mouth campaign.

THE RESULTS

MOMENTUM

The El Paso. It’s All Good. concept and campaign created an attitudinal shift in the city that paved the way for the passing of the largest Bond Issue in the City’s history — over $500 million in Quality of Life Bonds.

ROI on PR

After launch,
the campaign achieved a12:1 ROI on PR Equivalency

#ITSALLGOODEP

People use the hashtag
at a rate of about500 times per day

POSITIVE IMPRESSIONS

The campaign generates
over 700K impressions each day~ 36 million positive impressions each year