Many equipment dealers may have recently seen a fall in their websites search ranking through Google.

A recent change to the way Google compiles search results causes pages that feature too similar of content to appear farther down the search result list than a page with all unique content.

What does that mean for you?
If your website features product descriptions as provided by the equipment manufacturer, your product page will fall low on Google search results because other dealers have the same description on their own product pages.

What can you do to increase search results?
– Modify product descriptions
– Update your website regularly
– Additional tips and whitepapers for improving search results are available through Bing and Google(PDF).