The people at Pampers, for instance, know a ton about parenting. “Consumers say, ‘Do what you have to do. We know who you are and what you sell. But give me good content.’ “[…]

Från att bli bäst på att skrika ska P&G bli bäst på att lyssna.

“Using the Internet, you can extend your listening beyond the narrow confines of one or two test-market cities.[…]We try to bring order to chaos,[…]But we don’t want to change what the brands are doing.”