Ford: Fresh lineup by 2017

Ford commits to new nameplates and model overhaul as it shifts to import-only status.

13 August 2013Toby Hagon

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Ford reveals its futureGo Further event showcases the blue oval's plans for Australia

Ford Australia says it will update its entire model lineup by 2017 and introduce at least three new nameplates in an effort to boost its sales.

Speaking at a $4 million media and industry announcement to more than 800 people in Sydney, Ford Australia president and CEO Bob Graziano said the brand would undergo a radical transformation based around imported models.

He says it?s about working towards an ?even brighter and more prosperous future? in an effort to become ?the most respected automotive brand in Australia and New Zealand?.