‘Christmas Tree' depicts a group of characterful Christmas decorations who come to life and link precariously together in an epic struggle to reach for a box of Celebrations under the Christmas tree. The ad, Mars Celebrations' first in over a decade, mirrors the strapline, ‘Everyone’s Favourite’, by portraying the sometimes extreme lengths people will go to get their hands on their favourite chocolate in the time-honoured collection.

Head of Animation, Jorge Montiel explains, "We had to experiment with ways to make the figures look realistic and life-like whilst maintaining a sense of stiffness, staying true to their essence as a decorative object. The facial expressions, therefore, had to be minimalistic, but enough to create a sense of character. A key challenge for the team was that we had to create a sense of adrenaline through the animation, giving an action film flavour to the spot."

Neil Davies, Executive Creative Director adds, "This project was great fun from start to finish. Working with dom&nic and AMV we concept designed the five key characters from scratch. Mill Creative Director Jimmy Kiddell did a great job visualising each tree decoration as 2D sketches giving our 3D Leads Alex Hammond and Nico Domerego the basis to begin their 3D modelling. I think the whole 3D team excelled themselves capturing the finest of details in the characters from the chipped wood and paintbrush strokes of the soldier, to the amazing wool and felt fibres of the snowman. The end result is completely photorealistic and it was a privilege to be involved in what I hope is a future Christmas classic."