Into Jay Z’s Fashion Empire

Many rappers are now being hailed as global brands. This is really not surprising, as music and the personal and unique style of many singers have always been considered as intertwined. Some of the finest hip-hop artists who have started their own fashion companies include Tyler, Kanye West, Pharrell, Sean Combs, Snoop Dogg, Lil Wayne, 50 Cent, Tyga and Eminem, to name a few.

Similarly, Jay Z launched Rocawear in 1999. Although in the beginning he did receive a bit of criticism, he has rightly proved that he is a pro at being a businessman with his huge collection of different outfits. Jay Z’s latest ‘made in L.A’ clothing collection by his lifestyle brand Roc06 is already being considered as a hit. The unisex line was released back in May this year, and is sold exclusively at Barney’s, in New York. This high-end clothing collection has been made in collaboration with MadeWorn, the concert-wear designer. And it includes everything from a bomber jacket with various patches, where you can find the quotes from ‘Reasonable Doubt’ to cotton fleece hoodies with camouflage colours.

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The Hip Hop mogul has left no stone unturned to make this collection look good. Their high prices are from 200 to 4,000 dollars, and it simply reflects how each of these pieces were handmade nowhere else but in America. According to designers, each of the individual items were sewn, cut, aged, and distressed by workers in the city of Los Angeles, and this is precisely where MadeWorn is found. Although it may seem a little pricey, many of the loyal and affluent fans that Jaz Z has over the years will certainly make it a point to get something out of this collection.

Sara DiMedio, a famous fashion stylish who has previous worked with Julianne Moore and Jennifer Connelly has revealed that the collaboration between Jaz Z and MadeWorn is indeed an intelligently executed one. Going exclusively at the luxury department store in New York is quite a smart move, as it will be targeting mainly 90s-era youngsters that were fans of Jaz Z. They now probably have fat wallets to splash their cash. Many of these tastemakers are not just buying a piece of clothing, but for them it means a personal history that has played an important part to form their identity.