The High Atlas is a region in Morocco covering the mountain range and surrounding destinations such as Marrakech. It's a regular destination for mountain hikers, ski enthusiasts, or travellers interested in the indigenous Berber culture found throughout its many peaks and valleys.

Berbers are the indigenous North Africans, having inhabited the north coast of Africa ranging from present day Morocco to Egypt, for at least 5,000 years.

The Arab invasion of North Africa in the 7th century forced Berbers to assimilate, or take refuge in the Atlas mountains.

It is said that as much as 80% of the Moroccan population is racially Berber, however only half of those people live culturally Berber lifestyles.

Berbers have adopted Islam as their primary religion, but continue to speak dialectic Berber in their villages, and practice Berber music, spirituality, and art.

The Atlas mountains are home to relatively pure Berber populations, who live in earthen adobe houses. Marrakech is the only Moroccan city with a recognizable Berber ambiance, being situated at the base of the southern Atlas mountains. The color of Marrakech is the color of the Berbers - reddish, ochre and earth tones are the only colors you see adorning the adobe buildings, giving the impression that the entire city springs from the earth.