Overcoming limited/scarce/missing intellectual capital resources with a global, distributed pool of talent e.g. To develop its video recommendation engine Netflix ran a public challenge with a million dollar reward for the winning team

Interest Cultivation

Ability to extend business capabilities through the community e.g. community “staffed” support forums vs traditional help-desk

Relationship Leverage

Level the playing field e.g. ability of executive management to get direct insights from the field thereby flattening bureaucratic hierarchy