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The ASA said: “We understood that the borders and status of the occupied territories of the West Bank, the Gaza Strip and Golan Heights were the subject of much international dispute, and because we considered that the ad implied that those territories were part of the State of Israel, we concluded that the ad was misleading.”

They said the advert must not appear again in the same form.

The watchdog upheld complaints from the Palestinian Solidarity Campaign, Jews for Justice for Palestine and 442 members of the public.

In May, Israel’s tourist ministry admitted it had made a “professional mistake” over the adverts and said no more maps would be used on its posters.

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