Behavioral Diagnostics Toolkit

The foundation of behavioral science is the analysis of the psychological factors that drive decisions, judgments, and behaviours. Because people have limited time, attention, and capacity, we tend to use mental shortcuts to help guide our actions. Often those shortcuts lead us to good outcomes, but sometimes biases get in the way. BEworks draws insights from the scientific literature of social and cognitive psychology, neuroscience, marketing and consumer behavior, our own proprietary research, and our network of scientific affiliates. We invite you to explore the BEworks Behavioral Diagnostics Toolkit to learn more about some of the most common cognitive biases and how they influence our decisions.

To get started, select a category from the list below:

Temporality

Context Effect

Attention

Learning

Emotion

Money

Morality

Memory

Perception of Others

Statistical Biases

Faulty Reasoning

Social

Effort

Prospect

Self Perception

About Us

BEworks is the world's first management consulting firm dedicated to solving business and policy challenges using behavioral economics. We provide scientific research, evidence-based strategies, and fully implemented solutions to our clients, which include Fortune 500s and governments around the world.