It's a copyright infringement to copy an entire book like that, especially before it's been released. Please feel free to share links and/or comments via PM, but it can't stay up publicly here out of respect for the publishers, authors, artists & photographers.

I didn't see the post. But I assume that there's a new issue of The Hobbit released in book form? And I take it from your comment that it is a representation of Peter Jackson's movie? Otherwise, "before it's been released" would not be pertinent since the real book has been out for decades. Assuming all this, I just wonder how they get away with publishing a book of the movie while the Tolkien Estate and its publishers are watching over the books.