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Legal notice

Whenever you visit our website and/or use its features such as webforms, BNP Paribas Real Estate, simplified joint stock company, 167, quai de la bataille de Stalingrad, 92867 Issy-les-Moulineaux Cedex, France processes information about you such as personal identifying data including contact details for the purpose of processing the requests that are sent to us via the website, and, in some cases, for marketing purposes among others by using cookies. Such information constitutes “personal data”.

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Our strategy and vision for tomorrow’s real estate

At BNP Paribas Real Estate, our ambition is to use innovation to anticipate and understand tomorrow’s cities, and create bespoke solutions that correspond to clients’ needs.

Our vision for the real estate of tomorrow

Tomorrow’s real estate is being shaped today. We can already see how urban centres are being transformed by more services with more digital integration, and more mixed-use spaces. BNP Paribas Real Estate believes such changes represent challenges but also huge opportunities that can be used to our clients’ benefit. We are committed to using innovation to anticipate and understand the city of tomorrow so that we can pioneer solutions that respond to the evolving needs of our clients, from investors and occupiers, to individuals and institutions.

Eight beliefs for the future of real estate

At BNP Paribas Real Estate, we believe real estate is being fundamentally transformed by eight key transitions. Our goal is to help clients take these changes into account and create opportunities. To successfully pave the path towards the urban challenges of tomorrow, real estate is:

Adapting to new working patterns while also shaping them – offices need to be reinvented to offer increasingly flexible spaces and services that incorporate digital, a collaborative approach, co-working, teleworking, increased mobility, and social areas

Generating data – buildings are now being designed to communicate with their environment and produce their own data—which can then be used with open innovation to create new services that improve users’ well-being and lives

Incorporating new technologies – such as Building Information Modelling that can anticipate costs, lead times and difficulties to respond to occupiers’ daily needs

Offering more services and well-being – that attract new talent and increase demand, including human-centric spaces and services such as fitness areas or child care, green spaces, and digital tools that improve performance and responsiveness

Opening up to the city – urban real estate projects are moving from an individual building approach to an urban, mixed and service-based approach which translates to a pooled use of spaces and services that encourage social diversity and promote exchanges with the entire district

Reinventing retail – while consumers’ first contact with brands is increasingly digital, today’s physical stores must reinvent themselves to be more personalised and take advantage of their physical and sensory interactions with customers

Supporting the logistics of the new economy – the fast-evolving e-commerce market is increasing demand in the logistics real estate sector, and there is important need for single mega-warehouses and spaces that can adapt to upcoming technologies and trends, including automation linked to big data, robotics, and the use of drones or driverless vehicles

European leader in the commercial real estate market

We unravel the various market cycles and offer the most relevant analyses to respond to your needs. Based on more than 50 years of real estate expertise, we are present in 36 countries, mainly in Europe. Our daily mission is to anticipate economic, social and environmental changes to integrate the real estate of today into the city of the tomorrow.