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Lead Us into Temptation: The Triumph of American Materialism. By James B. Twitchell. (New York: Columbia University Press, 1999. x, 310 pp. $24.95, ISBN 0-231-11518-0.) and Financing the American Dream: A Cultural History of Consumer Credit. By Lendol Calder. (Princeton: Princeton University Press, 1999. xvi, 377 pp. $29.95, ISBN 0-691-05827-X.)