Why social analytics are so hard, but so vital

By now everyone has heard the story of how Target in the US was able to figure out that a teenage girl was pregnant before her father. Controversy from that specific case aside, being able to engage with customers at that kind of depth is a holy grail for modern successful business. But many struggle, because while collecting customer data and storing it is relatively easy, making sense of the data in a way that benefits the business is a far bigger challenge.

At Infoready, we empower our clients to see into the future. Together, find the keys to business success. We work with Australia’s leading brands and deliver the insight needed to stay ahead of the competition.