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11/23/2011 1:29PM

Does Shopping Stress You Out Too Much?

With crowds of shoppers waking predawn and jockeying for limited bargains, how stressful is "Black Friday" on consumers? A market-research agency hopes to find out, scientifically. Emily Steel has details on Lunch Break.

This transcript has been automatically generated and may not be 100% accurate.

go ... we ... are trying a new marketing research technique ... thus he described as ... this is your brain ... this is your brain shopping ... any questions ... well I ask questions the new one and Emily Steel she's sitting right here beside me ... they are slapping wristbands on us to figure out what we get worked up about houses more ... one ... in ten financing ... agency maintained that the Nope you find something I that that that mean that they have ... in fact they might need to tap Tombini ... ambitions ... combine meat and content ... I think ... that they seem to recall the company called afect and has had little friends and that that that is at the MacQuarie Bank ... is captive to prefer you and your bath ... and quiet and fifty shopping is in the life insurance on family and things did this plan is to increase the data ... as they kill our intake and that there ... VTR provides ... a sense of ... this is that he misses three defendants wind ... is that ... the content of panic in response to a secret how much he sweat OK gotta ... in anything ... I mean there's no second chance for anything ... like this on to the bottom as to how quickly your way factoring out on whether to ... use the MSN me when I'm when that's happening on very agitator excited her stress to worked up about something and I think that would in fact there's no there's a lot of lead concentrate on relaxing if he's here for ... your very I hear any acts that they're very very happy than the ten years ... Sony connect the dots here and they obviously when we I don't like to be stressed particular when I'm shopping for the retailer's probably want to see me ... getting some sort of emotion because that tells them ... that the DS that I'm looking at other items I'm looking at ... only soliciting a response from the and and the ... Mac isn't anything that is the way that they may happen so I think that they see that our best idea ... it was fun to eat ... in a way to make them stop at the above I don't have the chance ... to become identity Sunday when they have plastic campaign in the week the story with that with a one in and ... that the Fed and not make any criticism on prices and thirty new technology probably hasn't been totally proving it interesting though ... what about internet shopping in a week-long or when we're kids back at home and ... settle glass of wine and do more shopping or is it to be detected until the ... very end have indeed ... indifferent ETF assets and had parent the line and science right ... currently I need to get the vaccine in fact it actually took this fastball sits on the contract and that is actually going to try it and ... is planning a party to the nanny at the end ... in that they can get a new comic had an in ... would it mean today on the increase has cracked it can be a very ... and what if anything it is enticing piece of recognition camera this to Crimestoppers competing with ... say that in addition to them winning this pressed to find Sanibel altogether that I am unsure if he ... can if I if I if anything I've that the stated aim for the full our privacy ... we look like and how much we sweat ... I did people get into this such tracking program and become one of these people it's like that he just kept prisoner track checking your ... money ... where were you one of the is the really not that the people right now and I didn't see a re created out ... of the three of cynthia head of this the price of one was just a week and a half to be asked that we can be seen some of the result of this ... that these people get excited by these crimes meanings see more of them ... coming on so many at the right Emily Steel was falling retail and marketing meeting the Spencer vignette ... in