September 10, 2014

A new Smartwatch will allow users to make and receive calls, view messages and keep track of their health vitals.

Heard it before? That’s because an announcement made Tuesday by Apple surrounding its Apple Watch was similar to Samsung’s announcement, made late last month, regarding its Gear S watch.

Regardless, that didn’t stop Apple from rolling out its Apple Watch during its press conference Tuesday with great pomp and circumstance.

Mainly, the company focused on its new Digital Crown, an “innovative way to scroll, zoom and navigate.”

Apple boasted the Digital Crown is the company’s most revolutionary tool since it introduced the iPod’s Click Wheel.

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” Apple CEO Tim Cook stated in a company release. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

It wasn’t just Cook who was excited about the watch, though, as design senior vice-president Jony Ive boasted its a unique personal device meant to be innovative.

“It blurs the boundary between physical object and user interface,” said Ive. “We’ve created an entire range of products that enable unparalleled personalization.”

Apple Watch, which will go on the market sometime in early 2015, will be available in three collections—Apple Watch, Apple Watch Sport and Apple Watch Edition.