Pro Centre General Manager, Renny Lee, said: "There has never been a better time to buy a new Hasselblad – and with this unique offer photographers will also gain access to a full-day’s free shoot at Hasselblad’s popular, fully equipped studio at Fanshaw Street N1. This alone is worth hundreds of pounds – but as part of this deal we are also offering free access to an experienced digital operator all through the day of the shoot, to enable the photographer to familiarise himself/ herself with the Hasselblad platform.

And there’s a further bonus for buyers. They will automatically be eligible for all future Hasselblad studio sessions at highly discounted rates – from just £260 a day (excl. VAT) - and that’s a huge saving against the rates of other London studios. Hasselblad’s studio hire offer extends to any registered Hasselblad owner; photographers hiring a Hasselblad camera, or even those using a Hasselblad body with a third party digital back."