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Wednesday, 26 April 2006

NBC's Upfront Goes Digital

Claire Atkinson writes:

NBC Universal Television Group CEO Jeff Zucker outlined NBC's upfront strategy this year, saying the broadcast network would make "Television 360" its main selling point. ¶ Speaking at TV Week's upfront event this morning in Midtown Manhattan, Mr. Zucker said, "TV 360 is our entire approach to TV. Programming can be developed for linear applications, but every program has to have a broadband component or a mobile application. We are going to the upfront in the next few weeks with that being our mantra. The franchise on NBC will all be about broadband and wireless applications. It's our entire approach to programming and our major selling point as we head into the upfront."

Link: Advertising Age. Hmmm. Maybe I can get residuals on Technology360. --Dennis