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The Planet-Moon of Being a Writer

Posted by
Jo Linsdell
at
11:25 AM

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When I was ten, my parents gave me a
telescope, and I formed an astronomy club. Suburban Minneapolis had the benefit of many stars. As
my four friends and I met one evening at sunset, ready for the blanket of
stars, the full moon slipped up over the horizon and surprised us. The huge
dish glowed big—bigger than the moon was normally—and it had a reddish glow, so
we were convinced it was Mars. Mars had slipped out of line, and no one but us
knew about it. We hopped on our bikes and rode toward this orb quickly as if we
were getting closer. We pointed skyward. “Mars! It’s definitely Mars!”

This moment hangs as a symbol to me of what
it is to be a writer today. One is that there are many misguided things to do
that suck up your time, money, and attention. The second is that marketing
definitely has its own gravity and is a giant moon in your life.

One of the joys of taking creative writing
in college is that you’re focused on the creative process, not on marketing.
You are building your planet. In college, commerce may as well be Santa
Claus—it doesn’t seem real and, if anything, it will give you presents. Still,
today’s writers, if they aim for sales, have to become practical and put aside
the “fun, creative part” to promote what they have. What follows are some
truths I’ve learned about the planet of creativity in harmony with the moon of
marketing.

1) Don’t rush into marketing
less-than-polished work. Everyone and her taxi driver are writing books. If you
truly think your book has a place in the marketplace, engage your talented
friends or hire a professional editor to get your book to be the best.

2) Book publishing is intimidating. That’s why agents and big
publishers still exist—because if you’re talented, and you want to stay focused
more on the writing than on the marketing, this traditional route still works. To
get in agent requires writing a query letter—which has to be some of the best
writing of your life. After all, you’re proving your worth in a page.

3) If you go the self-published route, know in advance that you have
to become a master of marketing. You can hire services or people to help you
with the self-publishing process, but beware of services that promise you the
moon. You can spend thousands of dollars to little effect. If you didn’t
seriously take my first point, polishing your work, no one is going to buy your
book. An amateurish book design or less-than-stellar book description will
hobble your book more.

4) Self-publishing can work. It takes dedication, starting with
polishing your book. You learn that self-promotion isn’t singing “Buy my book”
in a loud voice on social media, but rather, you do a lot of indirect things,
such as joining the community of writers by writing a blog, writing book
reviews, advertising, hiring a blog tour operator, and more. It’s all
ever-changing, so keep reading about this stuff. The fact you’re reading this
is a good sign.

5) The challenge of marketing can be addicting. It’s fun to watch
something that you did sell a thousand books in a day. Don’t let it override
your main goal, which is to write books with merit.

For more articles on this, I’ve created a
list of links on my website, which you can see by clicking here. May
your planet and moon circle with success.

Christopher Meeks

Christopher Meeks was born in Minnesota, earned degrees from the University of Denver and USC, and has lived in Los Angeles since 1977. He's teaches English and creative writing at Santa Monica College, and has taught creative writing at CalArts, UCLA Extension, Art Center College of Design, and USC. His fiction has appeared often in Rosebud magazine as well as other literary journals, and his books have won several awards. His short works have been collected into two volumes, "The Middle-Aged Man and the Sea" and "Months and Seasons," the latter which appeared on the long list for the Frank O'Connor International Short Story Award. He's had three plays produced, and "Who Lives?: A Drama" is published. His focus is now on longer fiction. His first novel is "The Brightest Moon of the Century," and his second, "Love At Absolute Zero."