Tele teams up with Taronga

The Daily and Sunday Telegraph will become the official media partner of Taronga Zoo in an announcement made this morning with The Taronga Conservation Society Australia (TCSA).

As part of the exclusive marketing partnership, The Daily Telegraph and Taronga Zoo will launch joint initiatives including exclusive competitions, promotions, collectables, special content, newspaper distribution and advertising, aimed at engaging a wider audience including young families.

A new section in The Daily Telegraph, ‘Zoo Confidential’, will shed light on the lives of the zoo’s inhabitants and provide readers with unique insights about Australian and global wildlife.

“Each month, almost 4.5 million Australians engage with The Daily Telegraph in print, online, tablet and mobile,” he said. “This provides Taronga an immense opportunity to engage a new audience for their brand.”

“The Zoo creates the opportunity for shared family memories. For our readers, this type of experience is invaluable and I’m delighted to be partnering with Taronga in bringing their stories closer to our readers.”

Around 1.6 million guests visit Sydney’s Taronga Zoo and Dubbo’s Taronga Western Plains Zoo, which are both part of the TCSA, each year.