Four relationships exist between a company’s economic profit (financial strength) and total moats (consumer strength):
A) TM is accelerating over EP shows an emerging advantage. With strong management, EP should grow.
B) TM is migrating down from EP shows a narrowing advantage where a drop in EP may follow.
C) TM and EP are consistently high or low or moving in sync, which shows a durable advantage exists (high) or the company competes on price (low)
D) TM and EP that move in no pattern show the company is vulnerable to competitive forces.

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