London based rapper, Esskay's debut project entitled "White Noise". This project was a very abstract call, whereby there were loads of other drafts that were drawn up previously with no real direction. The art direction was inspired by "the ring" film, where Samara crawls out of the tv. This cover was used for promotional use as the project was released for free via esskayonline.co.uk, with options to make donations or purchase from good retailers such as iTunes, Amazon and Google Play. Streaming sites such as Spotify and Soundcloud also allowed listeners to listen to the song. The direction package included online social banners and profile pictures for facebook, twitter, soundcloud and bandcamp, which included a website host design.