Important Gyft Update

I am excited to announce that First Data, the global leader in payment technology and services solutions, has reached an agreement to acquire Gyft. We are thrilled because this partnership will enable Gyft to power forward in the digital gifting space. For nearly twenty years, First Data has provided gift card programs to tens of thousands of merchants and you will soon reap the benefits of their innovation and expanded reach.

What does this mean for you? Simply put: A better Gyft experience. Continue to use Gyft as you have been. The only changes that will take place are significant improvements on our platform such as more national retailers, faster balance checking across our brands and improved user experience.

I would like to reiterate that Gyft will continue to be the same innovative, nimble brand that you have come to expect and we will continue to accept all forms of payment.

From everyone at Gyft, I’d like to thank you for being a part of this incredible journey. Without you all, Gyft would not have grown to this point. We’re looking forward to the future and being able to serve you better.