Monday, August 12, 2013

Part of AT&T's "It Can Wait" campaign and distributed Thursday to 40,000 high schools across the country, this 35-minute PSA by acclaimed German filmmaker Werner Herzog is nothing short of haunting. Focusing on four separate car accidents, "From One Second to the Next" is an unflinching look into the grief and guilt of both the victims and the drivers. It is a painful watch, but also an important one. "What AT&T proposed immediately clicked and connected inside of me," Herzog told the Associated Press. "I'm not a participant of texting and driving — or texting at all — but I see there's something going on in civilization which is coming with great vehemence at us." — ByMichaela Gianotti[Source]