Impossible Advantage Winning Competitive Changing PDF Ac54362a2

The Impossible Advantage: Winning the Competitive Game by Changing the Rules PDF

by Wolfram Wördemann : The Impossible Advantage: Winning the Competitive Game by Changing the Rules

ISBN : #0470717122 | Date : 2009-02-17

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PDF-83d8d | Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spe… The Impossible Advantage: Winning the Competitive Game by Changing the Rules

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