On a hot summer day you can see The Pittsburgh Taco Truck parked near the Porsche dealership off Baum Boulevard in Shadyside.

Customer Randy Francisco always seems to know when the truck will be there. “My girlfriend actually texted me because she had seen it on Facebook,” he said.

Loyal fans also follow their favorite food truck on Twitter where establishments like Franktuary and Dozen spell out where they will be parked and when.

Food truck vendors are lobbying Pittsburgh City Council to change the food truck ordinance. They believe rules such as not being allowed to park within 500 feet of an establishment selling similar items are too restrictive and hurt business.

Megan Lindsey, co-owner of Franktuary said, “That's true, and there's no particular definition. So, we could potentially be in violation just because we're selling bottled water and there's a Rite Aid or a gas station nearby.”

James Rich is fulfilling a life-long dream by owning and operating The Pittsburgh Taco Truck. “But, we also can't park at a metered location, even if we were to pay that meter.”

“And thirdly, we have to move every half hour. It takes a half an hour for us to set up, and then we generally have a line for two hours,” Rich said.

Some owners of brick and mortar restaurants say the city ordinance is in place to protect them; traditional establishments whose owners pay property tax, and employ more workers than many food trucks.

Jeff Cohen, owner of the Smallman Street Deli, said “Why would you want to take potential customers from your restaurant away during peak periods and have a food truck take up three or four spaces between 11:30 and 1:30 where the customers can't come in. They'll drive by and go somewhere else, it just doesn't make any sense.”

Pittsburgh, a city with a rich food and restaurant history, is ripe for a food truck explosion.

“I would eat at any truck way more often that I would at say Taco Bell for example,” said Darren Krieg, a loyal Taco Truck fan.

City councilman and Democratic mayoral nominee Bill Peduto is floating a bill that would change the existing ordinance. He said both local food truck vendors and brick and mortar restaurant owners in Pittsburgh need to be protected.

“There are enterprises in cities like New York and in Washington D.C. that are watching what's going to happen in Pittsburgh,” Peduto said. “And what they may very well do is once they see that we've opened the gates so to speak, send dozens of trucks up that would compete against local companies.”

“We would love to see Pittsburgh's food scene on the same level as Austin, or L.A., New York, Chicago,” said Franktuary’s Megan Lindsey. “A lot of those cities have thriving food truck communities that are working hand-in-hand with brick and mortar restaurants and the entire city is benefiting from that. We're ready to bring Pittsburgh alongside.”

“At the end of the day, they'll come up with a solution, a policy that'll be a win-win,” Cohen said. “Because I know from a local standpoint, our restaurant and lodging association, we will fight it if we think it's unfair.”

Rich said, “I would like to see a change. But, I'm going to be out there every day selling tacos somewhere and people are going to find me and it can be easy or it can be more difficult. It's really all up to city council.”

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