Online Marketing

What kind of copy encourages people to share or like on social media? Good question. I’m glad you asked it. Folks on social media engage with content for various reasons, but I have noticed some clear trends when it comes … Continued

One of the tricks of good copy writing and good creative development in general is knowing the right time to simplify. If you’ve been around the block, this is not a new concept for you. But is simplifying always Right … Continued

Sure, there’s a lot that goes into writing professional-grade advertising copy, but keeping these five basic copywriting tips in mind is a great start to shedding an amateurish writing style. #1: Establish a Clear Call-to-Action Marketing and advertising is … Continued

You want to know the one thing that all effective copywriters do well that allows them to turn in great ideas and copy again and again? It’s not a reference source (although those help). It’s not a set of mental … Continued

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