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Deep Thoughts

By Neil Shirley
| Comments Off on Everyone Loves A Fresh Set Of Goals For The New Year, Even Us

Like nearly everyone else in the world, the Our Outdoor Office team also likes to set goals for the New Year. It’s really not that surprising that we all went with sporting goals considering three of us plan to compete at Dirty Kanza in June while the fourth has big plans on the ultramarathon side. “The doing is often more…

As someone who has ridden dozens of Gran Fondo cycling events all over the globe, from Italy to Israel to France, I’m often asked for tips or advice by those getting ready to tackle their first event. This time around though, the advice is coming from someone with a little less experience, but who is much more in tune with…

By Tim LeRoy
| Comments Off on The Ultimate Snow Report: New York Times on Mammoth Snow

“We can’t get the New York Times photographer in the NASA plane, it’s an insurance issue because they cut a hole in the bottom of it for the lasers.” “Would the helicopter tour guys take the photographer up? Could still get the visuals of the snowpack that way.” “Yep, we can make that happen.” Anytime NASA and helicopters are involved…

When is spam not spam? When it has utility to the audience, conveying timely and relevant information. Case in point: at the beginning of this winter, we had the idea of an email that aggregated resort happenings and content for client Mammoth Mountain. An email blast is certainly not an original concept, but this had a catch: recipients would be…

By kirk
| Comments Off on Grown Up, But Not Aged Out: How Consumer Brands Can Reach Gen X

Lessons from the Sports Industry on How to Reach An Important Demographic Marketing to millennials is all the rage these days with companies coveting the 18 to 34 year old set. But dismissing other generations leaves a lot on the table–things are not as they used to be when it comes to conveniently categorizing audiences . For Gen Xers, growing…