For the first time, Spreadtrum embedded its self-developed 8M internal image signal processor (ISP) to its baseband chip. It is a specialized digital signal processor used for image processing in mobile phones' digital cameras. The pipelined image processing engine is made to achieve high speed image signal; auto exposure/auto focus/auto white balance can be done by this special circuit.

Dr. Leo Li, Chairman and CEO of Spreadtrum, commented, "We're pleased to work with Samsung with the introduction of our new product SC2331S 3in1 connectivity chip and our first ISP feature embedded in our baseband chip, it's a milestone success for Spreadtrum, for now we not only ship mobile phone chipsets to Samsung, but also connectivity chips as well. Moreover, we made great efforts this time on ISP self-development, especially on image processing details. Finally, we got the acceptance of Samsung with its advanced high quality performance. With the fast adoption of smartphones globally, competitive products with quad-core processors are continued to attract more and more attentions of consumers. Spreadtrum is dedicated to make design wins for customers with its complete mobile platform solutions and will tailor different needs for different markets in the future."

About Spreadtrum Communications

Spreadtrum Communications is a fabless semiconductor company that develops mobile chipset platforms for smartphones, feature phones and other consumer electronics products, supporting 2G, 3G and 4G wireless communications standards. Spreadtrum's solutions combine its highly integrated, power-efficient chipsets with customizable software and reference designs in a complete turnkey platform, enabling customers to achieve faster design cycles with a lower development cost. Spreadtrum's customers include global and China-based manufacturers developing mobile products for consumers in China and emerging markets around the world. Spreadtrum is a privately held company headquartered in Shanghai and an affiliate of Tsinghua Unigroup, Ltd. For more information, visit
www.spreadtrum.com.