10 (mostly) free social media tools you can’t live without

Social media pros, you're surrounded by tools. And no, I'm not talking about those Twitter trolls and aggressive Facebook commenters. New tools
are created every day. How do you determine which are worth exploring?

Pete Codella, (@Codella on Twitter), VP of marketing and PR for Alexander's, a Utah-based full-service traditional and digital marketing communications
firm, has some suggestions.

He shared his top tools for social media success at our Social Media and Community Managers Summit in Chicago: