There’s a place for unsolicited interruptions in marketing. But for most of us, including myself, that place is the dustbin of marketing history. The reasons people may cite for disregarding an unsolicited sales pitch are legion, but one reason may be that the person you are calling really doesn’t need what you’re selling. Case in point? Here’s a Facebook post from my personal account:

Business Friendly Graphic Design is what this website is all about, and search engine results reflect that.

If you’re going to employ cold calling without landing a cold calling epic fail, make sure your people are geared toward open-ended networking and discovering opportunities, not just rattling off a script hoping to capture someone with a pulse.