Aston Martin revealed their plans to produce a brand new supercar -Â the expensiveÂ One-77. They claim that this will be the best and the most expensive supercar to hit the market with a starting price of $1.95 million and that is before tax.

Those wishing to spend this kind of money will naturally be given the opportunity to customize it. This customization will not be exclusive to just the interior – but also as far down as the exhaust note.

The engine however will remain the same for every car with the V12 engine that allows it to rev from 0-100km/h in only 3.5 seconds and can push out 700 horsepower.

Aston Martin has identified around 500 potential customers, offering to bring a demonstration model to wherever the customer wishes to see it – either at a reclusive villa, luxury hotel or yacht club. The first cars are expected to be delivered to customers at the end of 2009.