Ford Fiesta is Delicious Wrapped in Bacon

Ford Introduces First Bacon-Wrapped Car, Satisfying Even the Most
Insatiable Appetite

DEARBORN, MI--Aug. 28, 2013: Ford gives "breakfast to go" a whole new meaning by wrapping a 2014 Ford
Fiesta in bacon to mark International Bacon Day Aug. 31

Ford Fiesta drivers can now buy bacon wraps for their ride to fully
express their personality and commitment to pork's crowning jewel

Allan Benton, CEO of Benton's Country Hams and producer of what some
consider the world's greatest bacon, proudly approves the design

Bacon has been a cornerstone of cuisine since ancient Rome. In recent
years the cured meat has transformed from a food to a lifestyle –
inspiring everything from medical supplies to plush toys. Now, with
International Bacon Day just around the corner, Ford is savoring the salty
side dish with the introduction of what is believed to be the first
bacon-wrapped car – a 2014 Ford Fiesta.

Ford is announcing the availability of custom bacon graphics that pork
purists can have installed on their new Fiesta. The small car synonymous
with fun and individuality is hitting dealerships around the country.

"In the 40 years I've been in this business, I've never seen so much
interest in bacon," said Allan Benton, CEO of Benton's Country Hams. "It's
being used in bourbon, chocolate, ground beef, caramel corn and whatever
else you can think of. This car just makes so much sense."

The piece de resistance is the full "Bacon Wrap" – 10 giant strips
of delicious bacon rolled around the entire Fiesta for a carb-free ride.
Benton, known as the King of Bacon among venerable food writers and chefs,
personally approved the design, and has deemed the bacon-wrapped Fiesta
good enough to eat – and drive.

"You can only imagine that a hillbilly from Tennessee is pretty happy to
hear about a Ford wrapped in bacon," said Benton. "I expect there will be
some real excitement among the young city crowd."

Other options from the bacon-wrap Fiesta menu include:

Bacon Racing Strips – two pieces of bacon that go on the car's
hood and resemble classic dual racing stripes

Side of Bacon – two individual strips of bacon that wrap over rear
wheel – popular among those on a diet

"It's no secret that bacon inspires a lot of passion, and that's what
the Fiesta celebrates," said Liz Elser, Ford Fiesta marketing manager. "Our
customers have a hunger for self-expression. Plus, it's just awesome to
drive down the road in a piece of bacon."

While the bacon-wrapped Fiesta has all the looks of indulgence, it's
incredibly lean at the pump – with an EPA-estimated rating of up to
41 mpg on the highway. And unlike bacon grease, nothing gets sizzled away
from the Fiesta interior, with technology and features worthy of a blue
ribbon at any county fair.

The bacon graphics are just a few custom exterior vinyl graphics Fiesta
buyers can have installed on their ride to express their personalities. The
wraps are produced by Ford Custom Graphics, along with 3M Original Wraps,
and are available at Ford Custom Graphics.