This book poses some strategic questions for existing businesses as they move onto the
Web:

How is the Web going to change the business?

How can we find new business opportunities on the Web?

How can we make money linking customers and trading partners, matching buyers and
sellers?

Do we eliminate intermediaries, or become one?

How do we have to change what we make and sell?

Mougayar's approach is methodical as well as strategic, with commonsense advice such as
"Understand what your customers and partners expect from the Internet," but some
interesting twists, such as his argument that Human Resources must take on a new role
through the Intranet. He likes virtual marketplaces--running the bazaar rather than
setting up shop inside it--but his book will give you agendas for management off sites,
and a lot of issues to consider, if you are building an online store.

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