About Liz

It starts with storytelling.

This is my story

Meals at my house in the Northern California beach town, Santa Cruz, would last for hours when my grandmother, aunts, and brother were around the table, because of the stories.

It didn’t matter if they were tales we had already heard dozens of times — like how my grandfather lost his pocket knife in a camping toilet, ingeniously fished it out, and then passed it on to my aunt who still uses it (and produces it from a drawer as the big reveal).

These shocking, crying, and laughing moments inspired me to take storytelling beyond the dinner table, and turn it into a career.

I learned impactful content starts with reporting, when I earned a master’s degree at the University of California, Berkeley, Graduate School of Journalism, with an emphasis on international reporting and new media.

When not working with brands, I pursue my other dream as a travel writer, which has led me to trek solo in the Himalayas, interview artists in military-ruled Burma, and track California Condors, writing for more than a dozen publications including BBC Travel, AFAR, and Roads & Kingdoms.

My Californian roots go back three generations, yet I view “home” as a global experience.

I’ve worked with brands worldwide from Sydney to San Francisco — yep, I’m a night owl.