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Over the last 20 years, technology in education has not been very effective… But, the next decade may turn out to be very different.

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What is changing? Disrupting Class Customization Can every child get her own playlist? 1 Motivation & Engagement Is there a child who doesn’t like digital content? 2 Democratization Can we "Lift the Floor" for all children? 3

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“Go” to Harvard and MIT without being admitted… Disruption has begun in Higher-Ed and Test –Prep Coursera provides online courses from the best universities for free with more than a million enrolments Udacity provides university-level education which is high-quality and low cost Grockit is the world’s fastest growing test prep service which uses social networking to make kids in an adaptive and personalized environment Benchprep is world’s first and only cross-platform test prep course company used by 200,000 students EdX offers free courses from MIT, Harvard, Berkeley and Texas Western Governors University is an accredited online university offering online bachelor’s and master’s degree programs with more than 30,000 students Source: Company Websites

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The impact of use of ICT on learning outcomes is inconclusive Overview Teacher tool with interactive multimedia content Increasingly available in regional languages Advantages include easy-to-explain content, in-built assessments etc. >20% penetration in the target market size of 1 lac schools Capex of Rs. 2.5 – 3 lac per classroom but low cost projectors may change that Students are charged Rs. 120-150 pm as part of the fee Globally, the impact of ICT use on learning outcomes is unclear Challenges No third party assessment of impact of use on learning outcomes in India Teacher training has been ignored and hence utilization is low Little differentiation on content PlayersSchoolsFocus 12,000Diversified 6,000Tier 2 & 3 3,000Diversified 2000Diversified 400Tier 3 & 4 NA 300Tier 3 & 4 NA ICT Private Schools - Market Landscape * ICT could become an effective learning tool if the issues around teacher training and quality of content are resolved Source: Industry discussions, World Bank Info Dev, CSF research and analysis * Only private schools. These estimates are based on our current understanding and the actual numbers may vary

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High-quality free content is increasingly becoming available 3400 videos including K-12 math 400 million interactive problems 200 million views Salman Khan, the most watched teacher in the world, is available on Youtube Free K-12 digital textbooks for Science, Technology, Engineering and Mathematics (STEM) 10,000+ resources 17+ million views High quality, easy access and FREE Licensed under Creative Commons which can allow reuse, revise, remix and redistribution Platforms which curate and share have emerged - Creative Commons, Curriki etc. Increasing integration of curriculum linked content in classrooms Launched in June 2012 Offers 200 online courses from 33 universities including Stanford, Princeton, Brown, Penn, Columbia etc. 1.6 million registered students in 190 countries Largest publisher of free and open textbooks Free courses from MIT, Harvard, Berkeley and Univ of Texas Nascent market in India - focus on translation into local languages, potential to make content using best teachers in the system Wide offline distribution possible as SD Cards can be inserted into phones and tablets IT for Change pilot in Karnataka to train govt. school teachers in using OER Source: Company websites, CSF analysis

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There is an App for everything… Point solutions which provide supplemental content that engage kids for a short time 80,000 educational apps are available. Mainly for early literacy, math, geography etc. 10x increase in educational app downloads from 25m in 2009 to 270m in 2011 87% education apps are free; paid apps have an average cost of $3.3 iOS and Android have emerged as two major app platforms Need to aggregate and curate relevant apps as the number of available apps has increased Monetization of apps is still a challenge Major app platforms 550,000 apps for iPad, iPhone and iTouch 21 categories including education More than 30 billion downloads 600,000 apps for android devices More than 20 billion downloads More than 500 million active device users 90,000 apps for blackberry mobiles More than 3 billion downloads 88,000 apps for windows based mobiles Source: Company websites, McKinsey mEducation Report …and 87% of these are available for free

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Tablet are becoming the preferred form factor for personalized learning Much cheaper than laptops, small size, portable and touch screen Emerging as a major form factor in education: Digitized textbooks Interactive apps for education Viewing videos / animated content Fragmented market with 90 players by Q2 FY13 Central (Aakash) and State Government (UP, Goa, Karnataka) push International initiatives Turkey Faith project – 15m tablets sold to across 40,000 schools in 4 years Peru OLPC – More than 850,000 laptops distributed. However, program has shown no improvement in learning outcomes Thailand One Tablet Per Child Program - Almost 900,000 tablets ordered in June 2012 Improving price performance will make tablets more affordable and the device of choice for personalized learning Source: IDC, CyberMedia Research, CSF Analysis 2010-16F CAGR: 139% India Tablet Market Landscape As the Peru OLPC experiment has shown, a device must be bundled with appropriate content to make it an effective learning tool

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Mobile is emerging as a useful device for English language learning India is the 2 nd largest mobile market in the world with 919m subscribers in March 2012 Strong application in English language learning, assessments, teacher training and distance learning Airtel is partnering with content providers such as Britannica and LearnNext to offer supplemental content, encyclopaedias, and educational games People in China, Bangladesh, Korea and Indonesia are learning English through SMS and audio lessons using mobiles Urban Planet Mobile has over 100,000 subscribers in Indonesia BBC Janala aims to teach English to 25 million by 2017 in Bangladesh Vodafone pilot for Math homework using mobiles in South Africa India Smartphone Landscape Source: TRAI, McKinsey mEducation Report, Research and Markets Smartphone sales CAGR: 60% Overall mobile sales CAGR: 13% Smartphone is the largest growing segment with expected CAGR of 60% till 2015 Entry level smartphones cost less than Rs. 4,000

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Blended learning has the potential to disrupt the traditional school design International models Why Who all are doing this Trends Why Blended Learning? Time: Learning is no longer restricted to the school day or the school year Place: Learning is no longer restricted to the walls of the classroom Path: Learning is no longer restricted to the pedagogy used by the teacher. Interactive and adaptive software allows students to learn in a method that is customized to their needs. Pace: Learning is no longer restricted to the pace of an entire classroom of students. Source: Digital Learning Now!, Innosight Institute

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Rocketship Education Lab Rotation Model Concept Students rotate on a fixed schedule or at the teacher’s discretion among locations on the brick- and-mortar campus within a given course or subject each day At least one of these spaces is a learning lab for predominantly online learning, while the additional classroom(s) house other learning modalities Case Study Rocketship Education provides education to 1,328 urban kids in K-5 in San Jose, California Students learn 75% offline and 25% online in a learning lab. Each student attends one block of Math/Science, one block of Learning Lab, and two blocks of Literacy/Social Studies each day Rocketship Schools are among the top 15 for academic performance among low-income schools in California. Results in $500,000 savings per school in traditional school expenditures that Rocketship reinvests in others parts of its model Source: Classifying K-12 Blended Learning and The Rise of K-12 Blended Learning, Innosight Institute Lab Rotation Model, Rocketship Education

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Carpe Diem Collegiate High School and Middle School Individual-Rotation model Concept Students rotate on an individually customized, fixed schedule among learning modalities, at least one of which is online learning within a given course or subject each day An algorithm or teacher sets individual student schedules Case Study Carpe Diem Collegiate High School and Middle School provides education to 273 students in Grade 6-12 in Yuma, Arizona The school has 300 individual cubicles and computers. Students rotate throughout the day between online activities in the learning center and face-to-face classroom instruction, where a teacher re-teaches or enhances the material introduced online. Each rotation lasts 55 minutes. Students complete the online/face-to- face cycle 2 – 3 times a day In 2010, CDCHS ranked first in its county in student performance in math and reading and ranked among the top 10 percent of Arizona charter schools Individual-Rotation model, Carpe Diem Collegiate High School and Middle School Source: Classifying K-12 Blended Learning and The Rise of K-12 Blended Learning, Innosight Institute

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Education technology is not a silver bullet… Cautiously optimistic ―Historically, impact of use on learning outcomes is unclear and open to debate ―Peru OLPC: Research indicates no evidence that the program increased learning in Math or Language ―Many initiatives have put technology before education ―Early signs to show that this may be changing ―JPAL study on Pratham’s computer-assisted learning program for math revealed that math scores increased by 0.47 standard deviation ―What works clearinghouse cites various studies which show improvement in math and reading skills in kids who were taught using technology Source: Poverty Action Lab, World Bank Ed-Tech Blog, Inter-American Development Bank Report, What Works Clearinghouse, CSF Analysis

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…but the next decade may turn out to be different EdTech environment will change in next 3 – 5 years ―High performance tablets for less than $50 ―Ubiquitous 4G network ―Content explosion ―Mapped to curriculum ―Integrated platforms with assessments ―Community and collaboration Source: Poverty Action Lab, World Bank Ed-Tech Blog, Inter-American Development Bank Report, What Works Clearinghouse, CSF Analysis