What do you get when you team up a toy marketer and an aerospace engineer?
Dento mandibular sound transduction through
a consumable. In other words, a talking lollipop. Andrew Filo (left) and
David Capper, the tech and toy guys at Sound Bites, introduced their
technocandy
in May. The US$9.95 holder (which works with most pops) sends vibrations
through your teeth to your inner ear, delivering drum solos and other sounds
that are audible primarily to the licker. Future pops may carry voices
from Batman,Star Wars, and characters marketed by Hasbro, which bought
a chunk of Sound Bites in February. Part Marshall McLuhan, part M&Ms, it's
media that melts in your mouth.