Breaking standards by stretching the boundaries of design and production. We created a visual representation of their philosophy.

What

A series of 5 videos we created for Brothers and Sons.

Their latest collection is all about tactility. You need to feel the L.A.F. before you understand it. The same is true about the Soft Sofa. Everyone expects it to be this massive and insanely heavy object. Only when you touch it and sit on it, it turns out that it actually is a very ‘soft sofa’.

We tried to capture this sense of wonder and the ability to play with materials in the video series.