We have been using Cactus Mailing for our direct mailing needs for the past 9 months. Initially, we signed up to do 6 direct mail drops of 10,000( 10,000 mailer each round ).
First, I should mention that I had a pleasant experience with Joe, our account manager and the designer that worked on our postcards. More importantly, we saw amazing results. We ask all of our patients how they heard about us, so we were able to track how many patients we got through direct mailing- and without giving you exact numbers, I can tell you that we were so satisfied with the results that we signed up for 3 more rounds of direct mailing with them.
If you are looking for direct mailing, I would recommend this company. They are efficient, high quality and cost effective. We shopped around a lot and their prices are very reasonable.

After dealing with many direct mail companies over the years I've finally found my go-to choice.
From beginning to end working with Cactus was a breeze.
Their pricing is competitive, their design team and communication unbeatable.
Be sure to take advantage of their digital products to compliment your mailing!
Charlene was a great help throughout the process and I'd highly recommend her and Cactus Mailing to anyone looking for a direct mail service.
They're lightning quick too!

I would highly recommend Cactus Mailing for your direct mailing. Joe is very easy to work with, I just told him what I wanted and what demographics I was trying to reach, and he made it happen. Once the contract was signed the design team contacted me immediately to start the project. I was able to choose the layout and pictures for my purposes. They were able to take all my information and create a beautifully designed postcard for my upcoming seminars. I have received numerous comments on the quality of the project. Not to mention I had a phenomenal amount of people calling in to reserve their seats at the seminar and an overwhelming amount of them have become clients. I have used this service for the past 3 years and will to continue to do so. If you want an excellent product with great responses - use CACTUS MAILING. They are FABULOUS !!!

We used Cactus for mailers and are very happy with our results. I would definitely recommend this company. They are very helpful through the mailing process. The prices are great and they even send receipts from the post office so you know the mailers went out. Nobody else has done that for us. Great company to work with!

These guys are great. Walked me through every step of the way which made it all very painless. And then the pleasure of the results occurred! We had great sales following our mailer and a huge bump in traffic from our mailing list. Ownership green lit more mail and we certainly being using the team at Cactus!
Thanks Joe and the rest of your team!

Cactus Mailing Blog

What is Emotionally Intelligent Postcard Marketing?

by Mike Ryan

You may already be familiar with the positive role that emotional intelligence (EI) plays in business performance and success. But many marketers have yet to explore the idea of applying EI to their promotional strategies. Loosely defined as an ability to recognize and manage both your own emotions, and the emotional responses of others, studies show that 90% of top business performers possess high levels of emotional intelligence.

While not everyone is innately intelligent in the emotional sense, it is a skill set that can be learned and developed with practice. And that’s important, because those who choose to cultivate their EI abilities tend to interact more successfully with others in terms of:

harnessing the power of their emotions to solve problems,

communicating efficiently and empathetically, and

understanding and responding appropriately to the emotions of others

So, what has EI got to do with your direct mail postcards? Let’s consider the impact of that last point…

The Importance of Relevant Marketing

Research indicates that only about one third of consumers feel they’re truly understood by their favorite brands. More specifically, the promotional emails and other marketing messages these customers receive from the companies they love are relevant to their personal needs and emotional desires no more than 35% of the time.

Numbers like these should have marketers sitting up and taking notice. Emotionally intelligent interactions hinge on listening and responding to what’s important to others. And cultivating EI-driven relationships with customers is particularly important when it comes to marketing relevance.

The customers and prospects you interact with want to feel valued. And the best way to make that happen is with messaging that speaks directly to their needs, wants, and desires. When we take the time to understand the moods and impulses that drive our clients’ purchasing decisions, we’re better able to reply to those emotional triggers with advertising that’s directed toward the right person, at the right time.

Connecting with Customers Emotionally

Emotionally intelligent postcard marketing relies on:

digging out the emotional factors that influence a client’s desire to purchase from you

determining what your product or service offers that solves a client’s problem

honing in on the pleasure a client feels when they take advantage of what you’re selling

Using customer feedback, surveys, interviews, and other dialoguing tools to get to know your clients on a deeper level is crucial to navigating the buying journey they’re on. Armed with the right data, your business will be better prepared to create direct mail postcards that engage and connect with the demands of would-be buyers. And that can drive more traffic to your website, and increase conversions.

Consider your answers to questions like these the next time you sit down to design a direct mail campaign:

Is the content personalized and relatable?

Do the images and other visual elements inspire the desired emotional response?

Does your offer provide value by making your customer’s life better in a way that’s relevant to them?

Is the frequency of your mailout appropriate for your audience?

You may have to experiment with both the layout and the scheduling of your direct mail materials before you land on a combination that yields the best ROI. Remember, two of the most common reasons for results that miss the mark are mailing to prospects at the wrong time – and failing to connect with them emotionally.