The telecom industry is the midst of a transitional phase with data
traffic surging at a significant rate due to the rollout of advanced
services like 4G and 5G and the increasing penetration of smartphones.
The surge in data traffic will require improvement and expansion of
telecom infrastructure, thus increasing the demand for telecom power
sources like generators.

Competitive vendor landscape

The telecom industry is going through a transitional shift with
the huge surge in data traffic and increasing smartphone penetration.
The rollout of advanced networks like 4G is adding to the data
traffic, which is directly impacting the demand for strong telecom
networks. The increasing number of mobile subscribers, especially in the
rural areas is adding to the requirements of telecom infrastructure, and
hence, power systems. This a creating a demand for generators in the
telecom sector.

“The leading vendors provide specialized products for the market,
adding to the market stability and offering high barriers to entry.
However, many national and regional vendors are emerging in the market
with low-cost options. To survive the competition, the large vendors are
trying to differentiate their product offerings in terms of enhanced
quality and technological developments,” says Anju Ajaykumar, a lead engineering
tools analyst from Technavio.

Vendors are forced to distinguish their products in spite of the limited
scope for product differentiation to overcome the stiff competition and
sustain the competitive advantage in the market. In a bid to surmount
such obstacles, some key vendors have entered into strategic alliances
with competitors to improve their market potential as well as profit
margins. The vendors are increasingly offering generators that aid in
reducing carbon emissions in the telecom sector.

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Top six generator market vendors for telecom sector

Caterpillar

Caterpillar sells or rents power generation equipment for this market.
Its generators are made to provide non-stop power and are customized by
the Cat dealer team to meet various site requirements. The company can
configure and install a solution that delivers the right power for
various operations. Its modular, sound attenuated enclosures are
manufactured to comply with noise level regulations, deter fuel thefts,
offer protection from the elements, and enable easy repair and
installation. Caterpillar offers parts, preventative maintenance,
diagnostics, and emergency services specific to telecom applications.

Cummins

Cummins offers various power generation systems for the telecom sector.
Cummins Power helps to achieve reliable uptime in urban or even the most
remote settings. Some of its key features include pre-integrated power
systems, system design and engineering, project management, installation
and commissioning, training, remote monitoring, and service and support.
Powering telecom is a multi-billion-dollar industry that relies on
constant innovation, pinpoint service delivery, and ultra-reliable
infrastructure.

HIMOINSA offers various generator sets for the telecom sector. The
company's machines work remotely, providing efficient and reliable
power. Its products offer functionalities such as the incorporation of a
GPS system, which makes it possible to locate the machine at any time;
remote management and remote control of the group for gathering and
recording data in real time, generating reports on the entire power
system, and issuing alarm notifications; and monitoring the fuel levels
of the group.

Kohler

The company designs, manufactures, and sells kitchen and bathroom
products, cabinets, tiles, and home interiors. The company also makes
engines for lawn tractors, power generation systems for marine and home
standby, and power systems for data centers and urban landscape. Kohler
has about 50 manufacturing sites on six continents. The company
classifies its operations into four divisions, namely, kitchen and bath,
engines and generators, furniture and tile, and golf and resort
destinations.

MTU Onsite Energy

MTU Onsite Energy diesel generator sets provide solutions for various
power generation needs. These features low fuel consumption, long
service intervals, and low emissions. These products find applications
across various industries, including healthcare, data centers, airports,
manufacturing plants, independent power stations, and others.

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value chain, including vendors, service providers, distributors,
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