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Marketing your home before the grass is green!

Winter and early spring present their own unique set of challenges. There may be snow and the grass might not be green but there are steps you can take to brighten your home and make the showing pleasant and enjoyable for your buyers.

1) Let in the Light

Pull up the blinds, open the shutters, and push back the drapes on every window.

Turn on every light in the house, including appliance lights and closet lights.

Brighten dark rooms with few windows by placing spotlights on the floor behind furniture.

Turn off the TV.

2) Turn on the Heat

Pump up that thermostat. It's better to heat the house a degree or two warmer than usual and then set the temperature at normal. This prevents the heat from kicking on when the buyer is present, because some HVAC systems are loud.

You want the temperature inside to be comfortable and to give the buyer more of a reason to linger, especially on a cold day.

Turn on the fireplace.

3) Create a Mood

Make your living room appear romantic by placing two champagne glasses near a champagne bucket on the coffee table.

Toss an afghan or throw across the arms of your sofa.

Turn your bathroom into a spa:

o Hang plush robes.

o Roll up washcloths, tie with a ribbon and place in a basket on the counter.

o Set up a grouping of soaps, lotions and shampoo.

Place vases filled with winter flowers around the house.

Set a breakfast tray on the bed containing a coffee cup, saucer, napkin, and rolled-up newspaper.

Dress your dining room table for a dinner for two.

4) Turn on the Music

Turn on soft music.

Jazz or classical is soothing.

Don't turn on a commercial radio station - ensure your music will be continuous.

5) Ease Up on the Scents

Many people are allergic to certain scents and deodorizers; so don't spray the air or plug-in air fresheners.

Don't burn candles or spray perfume in the bedroom for the same reason.

If you're going to bake cookies or simmer spices such as cinnamon in water on the stove, put out munchies so buyers aren't disappointed. More than one sad buyer has said, "Oh, darn, I thought there were cookies in here!"

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Century 21 Canada Limited Partnership currently has franchise opportunities available in select markets across Canada. The intent of this communication is for informational purposes only and is not intended to be a solicitation to anyone under contract with another real estate brokerage organization. CENTURY 21® is a registered trademark owned by Century 21 Real Estate LLC, used under license. ® Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Century 21 Canada Limited Partnership.

Certain listing content on this website has been provided by The Canadian Real Estate Association. The compilation of such Listing Content is owned by The Canadian Real Estate Association and/or its member Boards and Associations and licensed to Century 21 Canada Limited Partnership.