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BRAZIL: The first edition of the Cosmoprof Experience, a Cosmoprof project destined to develop in the medium term and to generate the new edition of Cosmoprof Latin America already in 2009, was held on Jan. 8-11 in the framework of the Rio Fashion Week and Fashion Business, Brazil’s two most important fashion events.

While all the top names in Brazilian and international fashion spent a full week strutting their stuff along the runways, the Fashion Business area was said to be a hive buzzing with meetings with sponsors and commercial negotiations.

Operators in the beauty sector—beauty salon, hairdressing, accessories, makeup, fragrances, glassware and essences—each had the benefit of a custom-designed lounge.