Bet365 Multi-Storey

The Challenge

Bet365 is the world’s largest online sports betting company with over 18 million customers worldwide. Symbiosis has delivered all its European stand design, build and management requirements since 2010.

In 2013 it challenged us to create a striking double decker which reflects its key strengths as a rapidly evolving gaming brand: Innovation & Technology, Trusted, and Customer Service.

Our Response

A dramatic two storey stand which delivers a high impact in every exhibition hall. Designed using our bespoke framework, developed in-house by our own engineers, ensures this complex structure complies with all UK and European health and safety regulations. It also futureproofs the stand allowing the flexibility to refresh the layout and flow.

The huge stretch fabric branding banner, with standoff lettering, wraps the whole stand while a cutting edge six screen slim bezel video wall and sound system ensures that the latest campaigns can’t be missed.

The ground floor is open and welcoming, ideal for informal meetings and entertaining with its large circular bar, air hockey game and standing height café tables. Our bi-lingual hostesses cater for every guests refreshment needs from Nespresso coffee to a selection of popular cocktails. A sweeping staircase provides access to the spacious VIP area on the upper level with its comfortable sofas and glass balustrades with great views across the show.

The Result

“We’re delighted to be working with Symbiosis for the fifth year running and they have delivered fantastic designs for the stand year in, year out. The design has always been eye-catching and on brand with Symbiosis helping us to become one of the first operators in the industry with a two-tiered stand, which has served to give us a dominant presence at our many events.

“The service received from the Symbiosis team both during the conferences and in the design & logistics of the stand has been fantastic, and the team have consistently exceeded expectations by going the extra mile for us. In short, Symbiosis’ friendly and flexible approach ensures that they can cater to any and all exhibition needs and they come with the highest recommendation from bet365.”Performance Marketing Department, bet365