Dunkin’ Donuts Plans a Major California Invasion

[1]Growing donut maker Dunkin’ Donuts (NASDAQ:DNKN[2]) is planning to hit the Southern California market over the next few years.

The chain, known for its baked goods and more recently its coffee[3], is hoping to sign up multiple franchisees in California, reports The Boston Globe[4]. It plans to open stores in several of the largest Southern California counties, including Los Angeles, San Diego, Riverside, Ventura and Orange. The firm wants to have the shops open by 2015.

In a press release, the company said it’s expanding rapidly. In 2012, it opened 291 net new locations, and plans to open between 330 and 360 new locations in 2013, in both existing and new markets.

Said Dunkin’ Donuts U.S. CEO and President Nigel Travis: “Expansion to California has always been part of our plan to grow Dunkin’ Donuts’ presence in the U.S. In addition to California, we believe we have incredible domestic growth opportunities for Dunkin’ Donuts, both east and west of the Mississippi.”