LG Begins Selling First OLED HDTV In The U.S.

LG Electronics announced the first U.S. availability of the revolutionary new OLED HDTV, combining the pinnacles of picture quality and design to deliver the ultimate in display technology for home entertainment.

At a VIP launch event today at Best Buy's flagship Magnolia Design Center store in Richfield, Minn., senior executives from LG Electronics USA and Best Buy officially introduced the new LG CURVED OLED TV for the U.S. market, allowing American consumers to enjoy the unparalleled visual experience in person.

As LG's exclusive OLED TV launch partner, Best Buy today began selling the 55-inch class (54.6-inch diagonal) LG CURVED OLED TV (Model 55EA9800) at the Richfield store. In the coming weeks, Magnolia stores inside Best Buy in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Chicago, Seattle and San Antonio will display and begin selling the thin new premium TV at a suggested price of $14,999. Over the summer, the new TV is expected to roll out to select Magnolia inside Best Buy locations nationwide.

The U.S. launch solidifies LG's early lead in the OLED TV race. Global demand for OLED TV is expected to grow to more than 7 million units by 2016, according to DisplaySearch. LG is the first company to commercialize both the flat screen OLED TV, which has been sold to consumers in Korea since January, and the innovative new CURVED OLED TV, which began sales in Korea in April.

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