Think about your career like an entrepreneur
thinks about her startup. Lean Startup
advises to develop an MVP _ Minimum Viable Product. "The first step is figuring out the
problem that needs to be solved and then developing a minimum viable product
(MVP) to begin the process of learning as quickly as possible." says Eric Reis.

As
a higher education professional, what problem are you solving? Increasing
enrollments? Inciting entrepreneurship on campus? Taking old problems and
solving them innovatively? Use Lean Canvas to map your personal brand.

Market Your Brand

Lean Canvas asks the trep (aka
enTREPreneur) to list their distribution channels to get the message out about their brand. How are you
marketing your brand? Are you speaking at conferences? Blogging? Tweeting?
Posting on LinkedIn? Folks are researching you online. These days finding
nothing is a red flag. Although Levo League is targeted at recent grads, their blog on building your brand on social media is great for
mid-career professional.

No really, do it

I have already heard the excuses. No time for
tweeting. LinkedIn clogs up the inbox. Everybody already knows me. What would
we say to a startup or small business owner that would not market its business?

NACCE members are building their personal brand on
social media

Check out Jackie B.
Peterson’s blog. Jackie
is a speaker at NACCE2013. Tweet us at @NACCE, post on Facebook, add to a LinkedIn conversation to let us know about your
social media presence.