According to Apple CEO Tim Cook, the iPhone 11 Pro is designed for customers who want the “most sophisticated technology.” There’s a new matte finish on the back and new colors: green, space gray, silver, and gold.

The newest handsets come as Apple seeks to spur new upgrades in a slumping global smartphone market.

The new iPhones are “jam-packed with new capabilities and incredible new design,” Apple chief executive Tim Cook told a launch event in Cupertino, California.