Creative Unveils New Aurvana Lineup and Hitz WP380 Wireless Headset

Creative has announced a new range of premium Creative Aurvana headsets: the flagship Creative Aurvana Platinum, the Creative Aurvana Gold, and the Creative Aurvana Live!2, the second gen of the Aurvana Live! headset. This new lineup will be unveiled at IFA Berlin at the Creative exhibit 110 in Hall 3.2, Messe Berlin, happening from 6-11 September.

In addition to pristine audio reproduction, the Creative Aurvana Platinum and the Creative Aurvana Gold come loaded with an array of groundbreaking technological features. On top of the list is the all-new ShareMe technology, which allows two listeners of ShareMe-enabled Creative wireless headsets to easily link the two headsets wirelessly to a single smart device, and share their audio simultaneously.

The Creative Aurvana Platinum and Aurvana Gold headsets also incorporate other features such as Tap & Play NFC connectivity, Active Noise Cancelation (ANC), Creative Multipoint connectivity (for simultaneous connections to two smart devices, such as to a smartphone and tablet) and support for advanced Bluetooth codecs. The new Aurvana headsets comprise of hard materials that make up the headset's solid structure, with sleek angled lines adoring the ear cups.

Creative Aurvana Platinum – Flagship Premium Wireless ANC Headset

Representing the most feature-rich headset among the lineup, it comes packed with powerful 50mm drivers that deliver stunning bass with pristine highs, while premium memory foam ear cushions bask the listener in musical indulgence.

Steeped in technology including Tri-Mode Active Noise Cancellation (ANC) and advanced Bluetooth technology with aptX and AAC high-definition audio codec support, the Aurvana Platinum makes the ideal travel companion for the jet-setting executive who demands the best. The Platinum's Tri-Mode ANC employs advanced noise reduction feed-forward and feedback controls with four dedicated microphones to reduce environmental noise by up to 90% in addition to offering the choice of optimized plane, train, or indoor settings.

Creative Aurvana Gold – Best-in-Class Premium Wireless ANC Headset

Featuring an over-ear design with 40mm drivers, the Aurvana Gold integrates ShareMe technology, NFC and advanced Bluetooth wireless capabilities, while delivering ANC which reduces environmental noise by up to 85% with two noise reduction microphones. An embedded microphone in the headset enables use for phone calls without compromising the compact convenience of a headphone.

Creative Aurvana Live!2

Improving on the Aurvana Live! headsets, the new headset incorporates bio-cellulose diaphragm drivers that deliver tighter bass tones and exceptional audio dynamics. The premium soft protein leatherette ear pads and headband immerse the listener in comfort even for long periods of listening. As compared to its predecessor, the Aurvana Live!2 is equipped with an inline microphone for calls.

The new lineup of Aurvana headsets are slated for availability in October 2013 at the online store in Asia, and will be available at authorized dealers in Asia.

Also announced is the Hitz WP380 wireless headset that also features the ShareMe technology and built-in NFC connectivity.

While the new Creative Hitz WP380 belongs to the company's mainstream lineup of headsets, it contains much of the advanced technologies found in Creative's premium Aurvana lineup. Engineered to produce dynamic audio reproduction with extended bass, the headset also incorporates an array of other technological features that make it a perfect wireless companion for the iPod, iPad, iPhone, Android smartphones and other smart communication devices, such as Tap & Play NFC connectivity and support for advanced Bluetooth codecs.

Also, the Creative Multipoint connectivity allows for concurrent connections to two smart devices, such as to a smartphone and a tablet. The headset's high performance 34mm Neodymium magnet drivers ensure exceptional audio quality while a built-in "invisible microphone" works with the ClearSpeech Engine to suppress external noise and digitally enhance speech clarity for phone calls.