Maiden Compromised by December Slowdown in UK Outdoor Growth

British outdoor advertising specialist Maiden Group does not expect to meet full-year turnover forecasts for 2002 after figures for December showed a marked slowdown in business growth.

The firm’s sales spent last year recovering from January’s nadir, but December’s rate of expansion was much slower than in the preceding months, prompting Maiden to warn that 2002 turnover would grow by a low single-digit percentage, below predictions made in September.

However, there are encouraging signs for 2003. Sales are up 50% year-on-year in January, while current bookings for February are already 23% higher than final takings for the same month in 2002.

All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.

Email this content

Send colleagues a link to this content.
To send to more than one recipient, put a comma between email addresss.