Customer business understanding is the preparation, study, and questioning required to determine and document the unique business issues for a specific customer. This includes developing solutions tailored to the customer’s individual business requirements. understanding the nuances of the customers you serve can be challenging. The techniques in this course are designed to help you with this task.

Foster customer relationships and to recommend solutions to meet each customer’s unique business needs. In order to do so, you must truly understand the customer’s business – what makes them tick, and how they use your solutions to meet their needs and achieve their goals.