Google URL Shortener also known as goo.gl, is shutting down

The popular URL shortening service, Google URL Shortener also known as goo.gl, is shutting down. Firebase Software Engineer Michael Hermanto announced the closure of one of the most useful tools on the internet which allows users to easily share links, measure traffic online, and shorten URLs. Starting April 13th, new and anonymous users would not be able to create links through the console, but existing users can use the server for at least another year. After which, Google will discontinue the service completely.

“Google is refocusing its efforts by replacing it with Firebase Dynamic Links (FDL), which allow users to specific locations in iOS, Android or web apps,” said Hermanto.

Firebase Dynamics Links (FDL) are smart URLs that enables users to send existing and potential users to any location within an iOS, Android or web app. The service is free at any scale and can survive the app install process so that even new users see the content they’re looking for when they open the app for the first time.

Link creators can effortlessly transition users from their websites to the equivalent content within their mobile website or application.

Once goo.gl URL shortening service shuts down, all existing links will still continue to redirect to the intended destination.

However after March 30, 2019, Google will completely discontinue the console and will not be supporting the service anymore. People will only be able to export link information, but would not be able to create short links anymore.

“As we look towards the future, we’re excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process. We hope you are too!” adds Hermanto.

Developers are advised to use FDL API. FDL short links automatically detect the user’s platform and send the user to either the web or app, as appropriate.