Lupita Nyong’o’s style & beauty file

Lupita Nyong’o’s style & beauty file

The secret to the success of the jeans was Strauss’s patented metal rivets, which reinforced the pockets and button fly. The reinforcing rivets were created by a Nevada tailor, Jacob Davis, after he received frequent complaints from miners about their waist overalls (jeans) falling apart at the pockets and crotch. The extra support provided by the rivets allowed miners to use a single pair of jeans for years. The jeans material and construction allowed them to withstand the rugged conditions of mining. The innovation that Davis and Strauss employed in their product ensured their success, but the comfort and style of their jeans made the denim pants a fixture in the fashion world as well. Levi’s jeans were worn by silverscreen icons such as John Wayne and James Dean, sparking demand for the jeans. Levi’s jeans for women were first featured in Vogue magazine in 1935.