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Learning Objectives 1. Describe the differences between Web 1.0 and Web 2.0, and explain the benefits of three information technologies used by Web Identify five prominent Web 2.0 applications, and provide at least one example of how each can be utilized in a business setting. 3. Discuss the three categories of Web 2.0 sites, and provide at least one example of how each can improve business efficiency and profitability.

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Chapter Opening Case: From Social Networks to Social Commerce Source: VLADGRIN/Shutterstock Keep in mind throughout this chapter that every year roughly $100 Billion is spent on local advertising. Over $300 per person in the U.S.

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Crowdsourcing Web Sites Source: Scott Maxwell/ LuMaxArt/Shutterstock Jobs traditionally performed by an internal employee or by a consultant and providing an “open call” to the Internet community (or a subset) to create the product/solution Think of reverse auctions. Can be dangerous if exact needs and product requirements are not well defined.