Millennials are the next largest demographic group driving sales and overwhelmingly use the internet. Businesses understand this and are changing their marketing strategies to cater to this demographic group.

Digital investments will increase as companies invest more in digital advertising

Domain names are a foundational element for online strategies.

Premium domains provide a competitive advantage and supercharge marketing campaigns because of how they connect with consumer intent and search.

The psychology behind why we buy and the words that we use to communicate has not changed.

The supply of premium domains that tap into the psychology of how we buy and the way we speak are finite.

Businesses that acquire premium domain positions will have a tremendous advantage in their conversion and sales.

Only one company can own the authority, leadership and clarity that domains like Author.com, BigData.com or HolidayCards.com communicate.

Prices for quality domains will go up as businesses realize this advantage.

These 12 statistics show investments are shifting to online assets.

Over one-fifth of Americans report going online almost constantly (pewresearch)

In 2015, 205 million U.S. citizens were online shoppers and had browsed products, compared prices or bought merchandise online at least once. These figures are projected to reach 224 million in 2019, positioning the United States as of one the leading e-commerce markets based on online shopper penetration.

Millennials will outsize the Baby Boom generation and will become the largest living generation very soon (statista).

Most marketing executives have not made the full transition to digital

The tug of war between traditional advertising and digital advertising is only the beginning.

As brands make the full shift to digital advertising, we expect to see their online strategies becoming deeper and more thought out.

This change will drive massive investment dollars to all areas of the digital strategy including domains.

Companies that understand the seismic shift that is happening will benefit from staking their claim now.

Acquiring category defining domains or short brandable domains is a foundation element to every online strategy that will pay off with high returns.

Domain names are strategic assets that appreciate in value.

Acquiring a premium domain needs to be viewed as a strategic asset, not a marketing expense.

Domains appreciate in value and are regularly resold when strategies change.

Unlike a marketing campaign, the return on investment of a domain acquisition lasts for the lifetime the brand holds the domain.

Domains should be strategically acquired because they create a defensively and offensively competitive advantage.

The global demand for domains is increasing. However, the supply is finite making premium domains a great investment.

Once a premium domain is acquired they are rarely sold again because brands realize this could give a competitor a marketing advantage. This further limits the supply and increases the price.

If you have the opportunity to acquire a premium domain in your vertical, think long and hard because it could be the only chance you get.

The way we interact with domains will change in the future as the internet innovates.

The internet of things will potentially make domains even more important because in the future everything could be connected to the web.

Having an active domain portfolio will have strategic advantages when these changes take place and give businesses more options to pivot with strength.

Summary:

Quality domain names that are brandable, category defining and short will continue to increase in value.

The shift from traditional to digital advertising has only begun for most companies. Billions of dollars will be driven into online advertising and assets over the next ten years.

As this shift takes place more focus and attention will be placed on digital strategies.

Premium domain names are a foundational element of digital strategies. The supply of quality domains is limited however the global demand is increasing. In this classic supply and demand scenario quality domains will continue to be the big winner.

Working with a domain broker like Media Options opens up more possibilities for acquiring a premium domain.

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About the Author

Chris Zuiker

Since 1998, I have been involved in helping brands increase sales and conversion. As a senior domain broker, I quickly realized that most companies are devaluing their brand and limiting conversion with subpar domains.
So, I created a simple process to explain the value of a premium domain that helps my clients establish a leadership position, increase conversion and save money on marketing.
Download your free copy today at https://www.mediaoptions.com/domain-strategies-ebook About Page
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