A Study on Why Big Brands are Rebranding

We study on why Big Brands are Rebranding.

We are Hello Pomelo, a boutique agency run by two passionate women. We believe it’s not just about creating something beautiful, but creating a lasting impact on your audience.

WHY REBRANDBecause design trends evolve, and so should youGoogle’s logo design has been an accurate reflection of design trends changing throughout the entire history of design. Back in the 90s and early 2000s, we can see that it was trendy to have shadows, bevels and 3D font.

Before their most recent rebrand, serif-fonts (characters with a small line at the ends) was used. But in current times, it’s something no designer would dream of pitching to a client. Look at your logo. If you wouldn’t accept it if a designer sent you the concept today, then it’s time for a rebrand.

DESIGN TRENDS 2019

Legibility

Practical Applications

Sans-serif fonts

Flat colours

Minimalism

BUT WHY DOES EVERYONE LOOK THE SAME?

“…a tuxedo may communicate an image of refined taste, but not if you’re the only person at a party wearing one.” – Rob Walker, Bloomberg

In other words, you don’t have to stand out for your logo to be effective. Effectiveness of a logo depends on how you want your audience to perceive you. Just take a look at the logos above – all are from the same industry (online jewelry).

Did you notice all these fashion brands have rebranded to extremely similar logos in a bold, sans-serif typeface? If a bold sans-serif typeface is already generally considered as “high-end”, “professional” and “modern”, why not? But this doesn’t mean you can’t or shouldn’t stand out!

Psychology and web design: How does it work together?

Join the discussion 2 Comments

[…] If you feel that it is time for a brand revamp but is unsure on how to get started, our team can assist you with that. Contact us at sales@hellopomelo.com if you are looking to get started in building a personalised website for your business. If you are still unsure, check out our slideshare deck in our following post here: Does your Brand need a Revamp? […]