Founder Kim D’Amato came up with the idea for Priti NYC during her pregnancy. She made a conscious switch to organic food yet she struggled to find suitable beauty products, especially nail polish.

Shortly after Priti NYC was born, with one simple mission: To support organic farmers and to decrease the amount of chemicals poisoning the earth and its inhabitants, one manicure at a time.

Priti NYC nail polishes are vegan and non-toxic, making them completely safe for use on children and mums-to-be. Most importantly Priti NYC nail polishes are ‘5 Free’, meaning they are free of toluene, dibutyl phthalate, formaldehyde, formaldehyde resin and camphor, all know carcinogenic ingredients.