Production company Caledonia TV and public relations firm Morrison Media Strategies have agreed a joint venture to produce video content for company websites and corporate promotional materials.

The new venture, launched as a 50-50 partnership, will operate under a new company, Caledonian Shorts.

John Morrison, director of Morrison Media Strategies, said the venture has been launched in response to strong demand across the public, private and third sector to produce one to one-and-a-half minute videos using TV-style storytelling technique.

The videos will be used predominantly for corporate purposes.

Morrison said: “It’s clear that online video content is going to be hugely important in the future of business development.

“Caledonia Shorts will bring television techniques to the corporate world, helping companies tell their story through a medium that consumers are increasingly turning to.

“We believe this is a very exciting development that brings television story telling skills into the corporate sector and allows companies to take advantage of the opportunities of digital content.”

Sajid Quayum, head of production at Caledonia TV, added: “As experienced television producers, Caledonia TV understand the demands of the diverse, influential and fast-paced online market.

“Morrison Media Strategies know the importance of company brand-building.

“By combining our skill sets, we can create stylish and attention-grabbing video content that will help our clients tell their story and maximise their online influence.”