Affinity Card

Affinity Card

A credit card or debit card co-issued by a bank and another organization. The other organization's logo appears on the card. For example, one may have an affinity card with one's favorite hockey team's mascot on it. It may also have awards attached to it; for example, one may build up points toward box seats at a hockey game. The idea behind the affinity card is to encourage people to sign up for credit cards from banks offering certain affinities.

The program has no cons for us; we get a lump sum of a half a percentage point of all purchases made with the card," explains Fred Brandon of The Wilderness Society about his group's affinity card program.

The program includes car rentals from Hertz and Avis, an ACM co-branded affinity card from MBNA, and a variety of insurance products including professional liability, term life insurance, major medical, catastrophic major medical insurance, disability income insurance, accidental death and dismemberment and short-term major medical.

The growth of the affinity card market isn't at the breakneck pace of the late '80s and early '90s, but credit cards continue to be one of the top revenue generators for two very different kinds of licensors-non-profit groups and sports leagues.

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