So we think about love in terms of flowers, chocolates, and dinners out.

And that has many businesses thinking profits.

Valentine's is a the day you want to spend with your significant other.

It's also one of the busiest and most profitable days of the year for some businesses.
"Along with tourist boost that we get from snow which is late in coming this year, it's a nice boost," said Rhinelander Cafe and Pub Owner Mark Gutteter.

"It puts the money in the checkbooks at a time that we really can use it."

Buying gifts at the last minute happens a lot on Valentine's Day. But that's what makes it fun for one sales associate at Forth Floral.

"The best part of Valentine's Day for me is when the young men come in here and they really don't know what to do and they ask for advice," Forth Floral Sales Associate, Karen Sackett said.

"I just think it's so sweet. And girls will come in too and they're so innocent. And it's so nice to tell them what's good to do."

But this young man came prepared.

"I've been thinking about it further in the week, but we came in the other day, ordered it and everything. Just picking it up." said Forth Floral's customer, Devan Vanderwyk.

Even though snow is on the ground, one restaurant owner thinks it won't affect her business.

"The drive out here is so beautiful and so romantic, I think people might come because of the beautiful drive." said Holiday Acres Owner, Kari Zambon.

No matter what you unwrap or where you go to dinner… remember what the day is all about.

"Happy Valentines days to everyone and I hope everyone finds someone to spend some time with on valentines day." Floral's customer, Spencer Braswell said.