Tim Cook

The iPad mini may be one of Apple's hit products, but controversy over whether a smaller version of the tablet was right for the range has reignited after one board member described it as a case of Tim Cook's vision of Apple versus that of Steve Jobs. The former chief executive was notoriously contemptuous of smaller tablets, with Apple board member Robert A. Iger crediting Cook with the vision to push the iPad mini.

Apple CEO Tim Cook may be building a smartwatch but he's taken a hands-off approach to the rumored wrist-worn wearable, it's suggested, at odds to the notoriously micro-managing Steve Jobs. Development of the so-called "iWatch" has seen Cook delegate the details of its creation to his executive team, according to new leaks, including design chief Jony Ive, while the CEO takes a more over-arching view of Apple's wearables strategy.

This week during Apple’s earnings call for their financial Q2 2014, Tim Cook spoke up on the impact of changing smartphone plans and the growing smartphone market around the world. How might this affect Apple and sales of the iPhone? Cook made clear that it wasn’t an easy question to answer.

Apple has relaunched its Environmental Responsibility hub on Earth Day 2014, renewing attention on its materials selection, the impact of climate change, and how it is sourcing energy for new projects like the Yerington, Nevada data center from solar farms. The company also has a new video, filmed at different Apple locations around the world and narrated by CEO Tim Cook, in which the chief exec discusses the "big responsibility to leave a smaller footprint."

In an interview with the Wall Street Journal today, Apple CEO Tim Cook talked extensively on a variety of topics, ranging from business in general to product specifics. Among them he touched on the future of the Mac, saying Apple hasn't given up on it yet despite the downturned PC market.

In an interview today, Apple's CEO Tim Cook announced the company repurchased $14 billion of its own shares, doing so over the course of the last couple weeks since reporting its financials. The move was "opportunistic", said Cook, who went on to state Apple had been surprised by the company's 8-percent drop in shares late last month.

In a bit of an unforeseen appearance in the United Arab Emirates, Tim Cook proved this weekend that Apple's expansion plans at the moment include more than just greater China. He was spotted first in Ireland, then at a Virgin Megastore at the Al Wahdi Mall in Abu Dhabi this weekend while photos from earlier today suggest that he's visited a Dubai mall as well. Such visits generally mean Apple is looking very, very closely at where they intend to spread to in the immediate future.

Today in Ireland, Apple CEO Tim Cook is said to have met with Taoiseach Enda Kenny in the Irish city Cork, speaking on matters of business operation and possible additional development in the future. Cook is also said to have toured the company's local facilities, and according to The Independent, is "pleased" with how they're operating.

It is rare for Apple, especially its CEO, to admit to some level of error so when it does, everyone is all ears. This has happened yet again as Tim Cook admitted that they might have overestimated the popularity of the iPhone 5C, whose market performance wasn't as they had expected.

Today on the 30th anniversary of the introduction of the Mac computer to the world by Apple, Tim Cook has taken to ABC to speak not only about oddities like Sapphire Crystal, he's come to speak about the NSA as well. After having actually headed to the White House on the 17th of December, 2013, to speak with the President about the National Security Agency's surveillance programs, here Cook suggests that he wishes he could say more.

This week in celebration of 30 years of Apple's push for Macintosh, Tim Cook spoke with ABC news about several subjects - including, briefly, their investment in USA-based manufacturing facilities. This chat included a reminder that Apple was manufacturing the Mac Pro in Arizona, leading Cook to note their recent investment in Arizona. So-called "sapphire glass" is at the center of this push, and it's quite likely they'll be bringing it to a new product inside this year.

Supposing you were at China Mobile's headquarters store in Beijing on the 16th of January, 2014, you may have been part of the iPhone launch - one that brought Apple CEO Tim Cook to the store to shake hands personally. This launch has been a long time coming, with Apple aiming to move into China for several years and China Mobile being one of the more important steps toward a large spread. Cook visited the headquarters store of China Mobile and helped with distribution - at least for the first few phones.