Market research reports by Euromonitor

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A significant increase in total imports of cider took place in 2014, including the introduction and launch of new cider brands. This course was taken by the leading players in the category, and was st... | more...

In accordance with the worldwide trend, consumers favour domestic beer brands over imported. In the eyes of many local beer consumers, there is a strong sense of patriotism and national pride in beer ... | more...

Israel Beer Breweries has managed to maintain its strong position in alcoholic drinks through maintaining good customer relationships and maintaining a strong presence in both alcoholic and non-alcoho... | more...

Although growth slightly decreased in volume terms in 2014 compared with the previous year, there was still growth evident in the alcoholic drinks market. One of the events which contributed to the sl... | more...

Carmel was the first winery in Israel in the modern era, and is the long term leading player in wine in the country. Currently Carmel is not a significant player in any other category. The company’s o... | more...

Hacarem aims to introduce local consumers to as many leading international brands as possible. Thanks to its efforts, the company has become one of the leading players and trend-setting companies in t... | more...

Wine & More Hinnawi George stopped its rapid expansion from 2010, and is now focusing on a shop-in-shop concept for its meat products under the concept Wine & More – Deli. Other growth engines are exp... | more...

Tempo’s goal revolves around the exclusivity agreements set by Pernod Ricard’s brands. By reaching Pernod Ricard’s sales goals, Tempo gains exclusive access to its brands. The company remains one of t... | more...

Sales of RTDs/high-strength premixes continued to fall in 2014. This decline was part of a downwards trend which started at the beginning of the review period. Local consumers demonstrated their disco... | more...

Sports nutrition products were introduced for sale in 2011, so the category is young and has high growth rates. It is not popular in consumer health care overall, but these products are imported for p... | more...

The national reform on alcohol taxation, which was initially planned for January 2014, became effective in July 2013 by the order of the Ministry of Finance. The reform enacted a raise in the buying t... | more...

Yakult Danone India Pvt Ltd plans to strengthen its foothold by expanding its distribution beyond North India where it enjoys strong popularity. The company continued to focus on South and West India ... | more...

2014 boosted a strong trend for naturally healthy RTD tea products in Sweden. For instance, maté, a South American tea became very popular in 2014 by being marketed as a naturally caffeinated product ... | more...

Kiviks Musteri AB will continue to focus on selling typical Nordic fruit- and berry-based juice products which are produced and sourced locally in and around the small city Kivik in Southern Sweden. T... | more...

Energy drinks in Sweden continued the transition to more natural and healthier energy drinks in 2014. For instance, Red Bull launched Red Bull Zero Calories, which was marketed as containing no sugar ... | more...

The story on RTD coffee in Sweden during 2014 was that demand was more or less controlled by one company, which claimed 92% of the off-trade value sales. Although Arla Foods surely enjoyed its positio... | more...

Spendrups Bryggeri AB aims to remain one of Sweden’s leading players in the soft drinks industry. The company’s vision is also to develop and continue to lead in how and what beverages Swedes drink, a... | more...

Rynkeby Foods HB aims to remain the market leader in juice in Sweden and one of the top companies within concentrates also during the forecast period. Outside of Sweden, the company also has the goal ... | more...

Vitamin Well AB is a Swedish company and a relatively new player in soft drinks which started its operation in 2006 and launched its first products in Sweden in 2008. The company’s focus area is to se... | more...

Bottled water enjoyed good value growth in 2014 based on Swedes’ willingness and interest to consume healthier beverages. During the year, bottled water attracted sales from other soft drink products ... | more...

During sports activities, Swedes have increased their willingness to try and use sports drinks in 2014. Swedes want to drink more than just water during their exercise; they want to have something tha... | more...