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I was just talking with Fab.com CEO Jason Goldberg as a warmup for the conversation we'll be having on stage tomorrow at Startup 2012.

Jason's going to tell the story of how, in early 2011, two months after raising capital from investors, he and his partners realized that their original business idea wasn't going to amount to much--and then pivoted to become Fab.com, one of the fastest-growing ecommerce businesses in history.

Fab.com will do well north of $100 million of revenue this year, and already has a burgeoning international business. Jason's going to break some big news about Fab.com tomorrow, but as a prelude, here's a startling statistic:

35%-40% of Fab.com's visits are now via mobile apps.

And here's the really shocking part:

95% of those mobile visits come from Apple gadgets--iPhones and iPads.

For whatever reason--and Jason will explain his thinking on this tomorrow--Android just blows when it comes to monetization. It's not just app developers and Google who make less money from Android--it's the commerce companies as well. Kevin Ryan, CEO of Gilt, says the same thing.

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Comments

The Bleachers

Really FAB.com they are close to the worst pile out there. Hell iPhones user have them. Buy all the crap you want. They have link to investors. Investors. Thats like having your stock price in the header. True maybe the article should have been written by someone that has a clue and dosent want to give press to a lame company no one cares about. Go Android people that think for themselves.

FAB.COM: More Than A Third Of Our Visits Are Now Mobile--And 95% Of Those Are iPhones And iPads