Ian Berry At Retailer Selfridges & Co London

Artist Ian Berry just opened his mini exhibition at London’s retailer Selfridges & Co in Oxford Street. On the 3rd floor of the famous retailer, they created in the ‘Denim Studio’ an expo that recently showed at the London Art Fair. One of the highlights is Ian’s work of the Hollywood Roosevelt hotel which is located in Los Angeles. The hotel is famed of the fact that they held the first Oscars and where David Hockney painted the base of the pool.

The mini-exhibition has a touch of Ian’s great Secret Garden installation. In case you have missed this one, check it here.

The Roosevelt Hotel, LA.

Bright New Things At Selfridges

The expo is set-up to promote the Selfridges program Bright New Things in order to promote sustainability with upcoming brands. There’s no better way to work with Ian as he’s the man as it comes to recycling old pairs of jeans into art. He created the perfect surrounding to promote sustainable brands as swimwear made of ocean fishnets, sneakers with recycled material, and the stylish and fitted pairs of jeans of East London designer Anna Foster with E.L.V. Denim. If you’re in the neighborhood, check it out as the work from Ian Berry is a legend and a must see in real life.