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To compete and be successful online, e-commerce marketing initiatives need to be targeted, optimized and focused. Updating your plan keeps your company and employees focused on the same goals, and may even enliven your business as you hit milestones, and work towards achieving new ones. In my experience, there are two alternatives to a full store rebuild: a rescue and a retrofit. Finally, though going viral is an appealing goal, it’s not the be-all and end-all of marketing efforts. They also include all the basic features you need to get your eCommerce site off the ground. Genesis adds some critical theme functionality (like adding content to category pages), syncs across all sorts of plugins, and allows you to easily make design changes without impacting your whole site (especially with built-in Child Themes). Mobile apps make it easy and convenient to manage your online store from anywhere. Previously, Kelly served in senior level implementation roles at some of the largest eCommerce properties in the world.

If you’d like that same ability without having to host your own store, LemonStand is a hosted eCommerce platform that lets you even edit the code of your checkout process; plans start at $99/month. List promotional information you plan to publish on your website, such as free newsletters, complimentary tools or online chat sessions and webinars. Taking the time to write a business plan might seem like a lot of work but it can save you a lot of time and money in the long-run by better preparing you for potential challenges and opportunities that you’ll face as a first time entrepreneur.

However, there’s much more to a successful ecommerce business than starting a website and watching the cash roll in. But if you are looking for similar solutions for hosted shopping carts, Shopify and BigCommerce both have Apps that can be bolted to your online store to extend” their functionality. With 220,000 brands including Subway, Starbucks, Sephora, McDonalds, Whole Foods, Nike and many other online merchants using Apple Pay already, this mobile payment technology will quickly become a habit. With a blog, you can optimize each post for a keyword that you aren’t targeting with the main pages of your site. They provide required guidance by outlining the different parts of business plan.

Investing in PPC advertising drives up traffic immediately and compliments your other marketing and promotion activities. But any prudent ecommerce business owner should take stock of what analysts are saying about the future direction of their industry, so they can be sure to capitalise on these new opportunities as they arise. Developing a strong content marketing strategy means a variety of things, including longform and keyword-rich copy. It is designed to help new (and even un-started) ecommerce sites learn everything they need to succeed. To get a sense of the possibilities, have a look at what some of our other customers have done with their ecommerce shops.

Our business plan templates are written for your specific market, up to date with the most current research available, references are included as well as current financials. The timing is interesting: the opening comes barely two months after online shopping leader Amazon launched its own used books section on its website and four months after offline rival Bookworm took up a similar space almost next door. If you find this list useful, do not hesitate to subscribe to our blog, because we are going to continue publishing tips, news, and ideas about ecommerce so you can follow the latest trends with us! That’s too bad about your weaker article getting the traffic your other post deserves. Monetate provides software as a service (SaaS) technology to some of the biggest retailers in the world, allowing companies like Macy’s, Best Buy, QVC and others, to dynamically provide consumer-targeted content.

Apple already runs it own online store in China, but the new Tmall platform opens up a new channel to help reach the country’s rapidly growing population of online shoppers — estimated to have spent $265 billion by the end of 2013. This post will help all those persons who have interest in business and online business and marketing. You’ll still need to get your store in front of new customers, and Volusion includes tools to help there, too. This should give you the information you need in order to you decide if WordPress is the right platform for your online store.

Rather than replace already-popular ecommerce payment options, Apple’s payment platform could simply bring even more buyers to the online shopping scene. Get professional help to build an ecommerce presence – one that proudly reflects the quality of your brand.

There’s a good chance you’ve already read some of these books to boost your productivity or motivate yourself to get into the entrepreneurial spirit. This content is a summary of my presentation at the South Florida eCommerce Expo, entitled The Five Marketers Your eCommerce Business Needs. The blog focuses on all sorts of different aspects of ecommerce including: marketing, site optimization, Google Analytics, and more.