Shea Moisture, the natural hair and beauty product line that recently pushed for greater space in retail stores for products created for ethnic consumers, is facing a severe backlash from some of its customers for a promotional video that appears to leave black women with kinky and curly type 4 natural hair out to dry.

Box braids, bantu knots, afros and other hairdos are the styles of choice for many conscious, fashion forward men and women these days. If we could rewind the clock a few hundred years we would be surprised (or not) to discover that many of these very same hairstyles were very much in vogue with the indigenous tribes of Africa.

Solange ‘s new song "Don’t
Touch My Hair" from her number one album A
Seat at the Table has given words and rhythm to one of the major sources of
anger and frustration for many people with natural, afro textured hair.