What it is: A supersized eyeshadow with up to 12 hours of long wear, featuring gel-coated pigments designed to minimize fallout and provide high-impact, crease-resistant color.

What it does: Bigger is better. Never worry about hitting pan again with this oversized eyeshadow single that’s double the size*. This high-impact eyeshadow features innovative, gel-coated pigments that glide on buttery smooth for intense payoff. It’s clinically tested for up to 12-hour long wear, and stays color-true all day.

The shade range was curated by legendary makeup artist Diane Kendal to deliver the biggest, most-requested, most-flattering shades. The hand-picked colors are perfect for creating a polished, everyday look or a sultry, smoky eye. The range also features essential transition, highlight, and wear-alone shades.

Cut out the clutter and get only the best shades you need now and want forever. O!mega Shadow is the cashmere sweater of eyeshadowsthe essential must-have in every beauty wardrobe that goes well with everything. Finally, you can have your favorite shades in a pan that lasts practically forever.

What else you need to know: Marc noticed on social media that people were running out of their favorite shades in eyeshadow palettes. He wanted to give them their go-to shades, making them larger than life and more covetable than ever.

“Let’s do what we love and do a lot of it.”Marc Jacobs, Brand Founder

Suggested Usage:O!mega Shadow is perfect for all your eyeshadow needs.

To Create a defined crease look: -Using The Crease Brush (sold separately), define the contour of your eye by applying color in the crease between your lid and brow bone.

To create a simple smoky look: -Using The Shadow Brush (sold separately), apply eyeshadow all over the lid and under lower lash line. -Diffuse edges with The Crease Brush (sold separately) for a simple, soft-smoky look.

To create an editorial swipe look: -Using your finger, pack product onto eyelid and swipe across to the temple for graphic drama.