Tuesday, July 01, 2008

No Buy-Backs, No Contract Growings, BUT.....

But you can't please all inquiries and it does exasperate even the most patient people who take your calls (surely I am not referring to myself lol).

Yesterday, Doc Rey got a call insisting about selling his produce. Mind you, he hasn't even started raising any. The call ended up in a sorry note. One got impatient, and it takes a lot to do that. The other one ended up getting mad because other companies are into buy-backs.

It was explained to him that our real line is producing and distributing the certified F1 Sunshine Day Old Chicks....BUT...our marketing is focused on our growers. I guess, unless you work hand in hand and side by side with us, you will not understand our dedication to this :)

We are a small entity, can't play with the other competitors on buy-back policies.

I still don't plan on doing buy-backs but I will strive to work harder to push my Sunshine growers.

Niche marketing is our focus. Each Sunshine grower will have to study their market and find their own niche.