About Paul Jacobs

Paul has a heritage of digital strategy and innovation within the healthcare and pharmaceuticals industry from both the agency and corporate side. He’s currently Global Director of Projects at LEO Innovation Lab.

About Catalina Cernica

Catalina’s experience ranges from branding, consumer insight and business. Innovation is in her blood, alongside her fiery Romanian drive. She’s currently Head of Innovation UK/IE at LEO Innovation Lab.

My last post was about how creative briefs are awesome and how we should all strive to master the art of writing them and make them part of the common language of scaling-up teams. So this week I thought I’d tell you the three things the brief is NOT. 1. The brief is NOT your […]

We talk a lot about how the model of ad agencies is broken. Martech is commoditising operations once owned by agencies. The retainer model is practically obsolete, with agencies trying to keep up with profit sharing and IP-based models, to name just a few. The big consultancies are biting shamelessly at their once-unique propositions. The […]

A: Very. I was ruminating this week on what it takes to get into the habit of being open in business. In the past, I have found it hard to balance trust with ensuring an advantage for my product. This lead to a dive into innovation, 50% of which is around openness. Here’s a recap […]

Meet Alfie. Alfie the puppy has been part of our family for only a few weeks now, but he has had a profound effect on our family life. Our whole lifestyle has changed because of this cute little guy. But what has Alfie got to do with innovation? After observing the way he approaches the […]

My last post was 2012 on the old Medigital blog (I’ve imported the old posts to here for posterity). I can safely say that quite a bit of stuff has happened in the intervening period. At the time I stopped posting, I felt like there wasn’t really anything I had to say in terms of […]

As with many large corporate entities, pharma companies rely on their IT infrastructure to keep them in business and it can be a mammoth task to plan an upgrade route for hardware (desktops, laptops, servers etc) as well as software. With this in mind, I expect that if you work in a pharma company, you […]

Heads up: I’ve written a post for #HCSMGLOBAL on the global information and communications technology (ICT) gap. #HCSMGLOBAL is the grass roots umbrella organization for regional #HCSM chapters who meet, discuss and influence the healthcare conversation on the social web. If you are connected with healthcare in any way (be it professionally, or maybe as […]