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Business and professional associations are a great way to make connections, learn new skills and keep up on industry issues.

Discover Burien is one such group in Washington, working to provide its members with support to promote events, raise concerns to local government, foster economic development and improve commercial design.

As part of its services, Discover Burien hosts a free, business educational seminar series (or just $10 for non-members). I’m facilitating one of the workshops this Tuesday. In case you’re interested and in town, here’s the scoop:

Description: A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. ~Source; Wikipedia.org

Are you getting the most out of your brand? Besides logos and websites, there’s a lot more you can do with your brand to get more customers, create winning partnerships and generate revenue. Come meet Whitney Keyes, Marketing Consultant and Branding Expert. In this fast-paced, results-focused workshop, you’ll get a quick overview of branding basics and then dive into examining your own business brand. Packed with free tips, ideas and information, you’ll leave with a mini plan you can use immediately to make sure your brand is working hard for you. Beyond business cards, participants are encouraged to bring logo images, 1-page printouts of websites, brochures or any other marketing materials.

NOTE: Branding isn’t just for businesses. Burien is an example of a community successfully working on re-branding itself. Learn more about what’s happening in Burien on the B-Town Blog.

Note: This is a seattlepi.com reader blog. It is not written or edited by the P-I. The authors are solely responsible for content. E-mail us at newmedia@seattlepi.com if you consider a post inappropriate..