Valve launches Steam Trading Cards

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Digital distributor unveils new way for community to engage out of game

Valve has announced the beta launch of its Steam Trading Cards program, allowing users of the digital PC games service to earn and use game-specific virtual cards to gain discounts on games and profile flair.

Participants can earn trading cards in two ways: playing the corresponding game, and trading with other players. Only half of each game’s set can be earned in-game, so trading is a mandatory part of the game if you want to collect them all.

Cards can then be turned in as payment for rewards via a surprisingly deep leveling system, including profile showcases, badges, backgrounds, emoticons, game discount coupons and more.