MySpace Redesign May Be Its Last Gasp

How will MySpace regain its footing in the social networking space? A month after ditching Owen Van Natta as chief executive in favor of two co-presidents, the News Corp.-owned site announced Wednesday that its new focus will be on gaming.

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How will MySpace regain its footing in the social networking space? A month after ditching Owen Van Natta as chief executive in favor of two co-presidents, the News Corp.-owned site announced Wednesday that its new focus will be on gaming.

"Just as music was our springboard for revitalizing our platform, we're taking a similar approach to gaming which you'll see in new features throughout site," co-president Mike Jones wrote in a blog post.

MySpace launched a revamped games homepage at the Game Developers Conference (GDC) in San Francisco today.

"For users, this means it's going to be easier than ever to discover and share games virally," Jones wrote.

Game activity will posted via users' notifications and streams. The revamp also includes personalized game recommendation, popular game charts, and the ability to rate games.

"For developers, we've improved application engagement and analytics tools so you have more intelligence on the demographics of who is using your games, how they're discovering them and how they're being shared," Jones said.

Developers can now: review app-specific analytics via a new API; build 3D games using technology from Unity; pub to other platforms using Scoreloop; use the cloud-based GroovyCortex for low latency push data on multi-player games; and track the source of app invitations to know how players are finding you.

Chloe Albanesius has been with PCMag.com since April 2007, most recently as Executive Editor for News and Features. Prior to that, she worked for a year covering financial IT on Wall Street for Incisive Media. From 2002 to 2005, Chloe covered technology policy for The National Journal's Technology Daily in Washington, DC. She has held internships at NBC's Meet the Press, washingtonpost.com, the Tate Gallery press office in London, Roll Call, and Congressional Quarterly. She graduated with a bachelor's degree in journalism from American University...
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