In-Forming: Google, Yahoo!, MSN Web SearchChief Executive Officer for Google Eric Schmidt stated in his interview with Thomas Friedman for the book The World is Flat, “Search is so highly personal that searching is empowering for humans like nothing else is” (Friedman, 183). This ability to seek out information on the World Wide Web has brought such search engines like Google and Yahoo up to the mainstream. Search engines are special sites on the World Wide Web that are intended to help people find information that are stored on other sites. This enables them to work in many different ways, but they all must have three basic functions that they must perform. The first function is that the site will search the internet based on key words. The second function is that the site keeps an index of the words that it finds and where they found them. Last but not least the third function is that the site allows people to look for words or a combination of words in the index. If a site claims to be a search engine and does not have one of these functions in it than that site is not a true search engine. Search engines are one of the most popular websites on the World Wide Web today. Before the creation of the internet people where very limited to how they were able to search for information. Back before the World Wide Web was discovered in order for people to be informed you either had to get your information from the local news or go down to your local public library. The only problem with the public library was that the library had very limited resources, as a result a person may not have found out the information he or she was looking for. The smaller towns suffered plenty from these occurrences due to the fact that the public library did not have the broad resources to supply as much information as the larger towns were able to. When the World Wide Web brought search engines to people in the privacy of their own homes, they now had the ability and the...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...
GOOGLE
INC.
Internal
Analysis
Macarena
Vayá
Duarte
GOOGLE
INC.
INTERNAL
ANALYSIS
EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets, skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the present time. Since it was launched, the number and variety of services available from Google has exploded, and nowadays counts with an exceptional variety in its offerings. This report covers a deep internal analysis in order to understand and predict the company’s performance and to answer the question of what possible strategic options the company could take.
INTRODUCTION Search engine companies haven’t been operating for so long. Most of them came into existence in the 90’s. Many of them have already disappeared, or have been absorbed in order to be able to compete with bigger companies. The growth of the use of Internet and the increase of available data (www.internetworldstats.com), has made finding data accurately and quickly highly important. Search engine companies and search engine strategies have become very important to webmasters and...

...in the search industry. Which of the five competitive forces seem strongest and which seem the weakest? What is your assessment of overall industry attractiveness?
a) Five forces model analysis for search industry:
1. Power of rivalry : Strong
The rivalry of competing companies in the search industry was very strong.
The search industry consisted of Internet search, mobile search and television search. Primary rivalry between search engines Yahoo and Microsoft.
* Strong competitors like Yahoo, Microsoft and Baidu and they owned large number Internet users.
* While Google had nearly 147 million unique Internet users each month, Yahoo owned 130.5 million Internet users each month. In addition, since Microsoft and Yahoo came to an agreement in 2009 that would make makes Yahoo’s monthly user double.
* Baidu owned 65% of market share in Chinese market. (300 million+ Internet users in total)
* Microsoft is active in making fresh moves
* In 2008, Microsoft paid more than $100 million to acquire Powerset, which was the developer of a Semantic search engine which offered the opportunity to surpass the relevancy of Google’s search result and Microsoft’s developers were focused on increasing the speed of its Semantic Search...

...WebSearch Report Worksheet
Name: Gary Pratt
Search Engine: Google
Section #1: Features of the Search Engine
Identify which features can be found in your search engine. Your search engine may have one or multiple features.
Does it:
_Yes__ Search the web?
_No__ Search other search engines?
_No__ Act as a directory (lists of categories to select from)?
Does it:
_Yes__ Have an advanced search option?
_Yes__ Have “Help” options?
_Yes__ Use Boolean Logic (and, or, not)?
_No__ Use Truncation/Wild Card Characters or Special Characters (*, ?, ~)
_Yes__ Translate web pages?
_Yes__ Allow field limiting searches (can you search for filetypes, site, intitle)*
_Yes__ Allow you to do a search within a completed search (find similar pages, offer terms to narrow your search)?
__Yes_ Recognize parentheses or quotation marks to search for phrases?
__Yes_ Allow you to change the way the page is displayed (number returns on the page, preferred language)?
__Yes_ List the number of pages in the database?
__Yes_ Explain how the results are ranked?
Please list other Noteworthy Features:
Google also offers a safe...

...GOOGLE Case study
1) What are the key factors behind Google’s early success?
Google’s early success can be explained by four key factors. Since Google was a second-mover, it benefitted from Yahoo!’s and others’ experiences in order to improve its service and overall performance.
1. A well-conceived algorithm: technology advantage as a key factor (learning from Yahoo!’s mistakes)
Google took advantage of the growing frustration towards Yahoo!’s failure to prevent or to control spam. Brin and Page studied the algorithms used by Yahoo! and others in order to improve them. They created Page Rank, an algorithm for online researches which shortlisted pages that were linked to by other pages. This algorithm enabled more relevant results and therefore increased user satisfaction.
Later, when getting in the actual search business, they followed the same process: studied the market and improving the offer. Google first used a cost per impression but subsequently created its own cost-per-click model in 2002. It chose to weight the CPC bids by the actual CTR/expected CTR (click-through rate). This weighting enabled them to maximize revenue while making sure that their users were happy (and not bothered by irrelevant ads).
2. A protected advantage
Google licensed its search technology and algorithm. This contained two...

...Botella What is google?
Google is a company that started six years ago when its founders Larry Page and Sergey Brin developed a new way to do online searching in a Stanford University dorm room. This new idea then spread quickly to many people around the globe seeking information. Googles’ technologies have been able to sort through a large amount of growing information on the web and deliver it to its users for free, a service which returns accurate information in a very short amount of time. They rely on the millions of people who post websites to figure out which other sites have good content. Google uses a technique called PageRank to rank every page. It figures out all of the sites linking to a web page and gives them a value, based in part on the sites which are linked to them. Then Google is able to determine the sites with the most votes meaning they have the best amount of information to those most interested in the information offered. PageRank keeps on improving as the web becomes bigger, since each new website is another set of information which leans to another vote. It is the top search engine in the world, representing eighty percent of all European search page views and forty one percent of all US search page views. Its net income has been increasing, $6,985,000 in 2001, $99,656,000 in 2002, $105,648,000...

...Google, Inc.
A case report prepared for
MG 495: Business Policy
Fall 2
2010
Henri Campbell, Baron Charles, Damian Johnston
November 10, 2010
Google
Mission Statement
“Google’s mission is to organize the world‘s information and make it universally accessible and useful.” While other companies were busy cramming the most ads possible on their homepages or squeezing every last hour of productivity out of employees, Google created an enjoyable experience for every party involved in the company including users, employees, and investors. Google’s success has come as a direct result of keeping people happy.
History of GoogleGoogle was founded by two Stanford University computer science graduate students, Larry Page and Sergey Brin. When the two met in 1995, they argued about every topic they discussed except for the best approach to solving one of computing’s biggest challenges: retrieving relevant information from a massive set of data. By January of 1996 the two had begun collaborating on their first search engine. It was named BackRub for its unique ability to analyze “back links” pointing to a given website, and quickly earned a growing reputation among those who had seen it.
By 1998, the two had bought a terabyte of disks to create their first data center and renamed their search engine “Google”; which was a play on the...

...mission drive strategy at the company?
Google had a framework and foundation with the vision to obtain the business of China’s customers with little to now censorship. Seeing that they needed China in the market, Google not only followed their own policies but also made key decisions adopted by the management which had major financial impact. To remain true to their mission of “to organize the world’s information and make it universally acceptable and useful” (Jones, 2008) they had to decide whether or not to move operations to China or remain in the U.S.
The direction of the organization toward keeping that mission was effective when they decided to move operations to China and turned to be a winning formula for the company overall. Google realized that to keep its mission true, they would have to reformulate the strategy to meet the needs of all involved and to be profitable in the same ideas and measure. It was also important that Google remained true to why they existed and that the search engines are in fact “universal”, including China and the value of its customers.
2. Is Google’s stance toward Internet search in China consistent with its mission?
Yes, I believe their stance is indeed consistent. Although the information which was finally approved to be listed on their search engine, they did make the information “useful and universally acceptable” for...

...GOOGLE INC. HARVARD BUSINESS CASE #9-806-105
INTRODUCTION/BACKGROUND
In December of 2005, six years after its founding and twenty-one months after the company went public, search engine giant Google, Inc. had grown into not just probably the world’s biggest and most successful Internet companies, but also one of America’s biggest business success stories. Founded by two Stanford graduate students, Google was in many ways the quintessential American business success story. Sergey Brin and Larry Page (Google’s founders) infused their start-up with an innovative, entrepreneurial culture and established an organizational structure that supported innovation and risk taking. While Brin, Page and their fellow “Googlers” pursued the company mission '' “to organize the world’s information and make it universally accessible and useful” passionately, they also took care to imbue Google’s culture with a strong sense of values and a distinct philosophy, as characterized by the company slogan, “Don’t be evil” (Eisenmann & Herman, 2006, p. 24).
By December of 2005, Google, Inc. was by virtually every measure a whopping success. Google absolutely dominated the search engine market, with a 37% of all US searches, a 68% share of international searches, and a 60% share of US search-related advertising revenue in 2005 (Eisenmann & Herman, 2006, p. 1). In fiscal year...