KleverCase

Objectives

To grow brand awareness globally by engaging with third party influencers.

Obtain high-quality, stylised images from bloggers to use across KleverCase social media channels.

Strategy

Our primary focus was to identify the target market for the KleverCase brand.

Once this had been established, we were able to begin to engaging with bloggers online – reaching out to them and building a rapport was the first step. This was followed by the distribution of carefully selected KleverCase products to a total of sixteen bloggers. In order for this to have maximum impact, we contacted each blogger to establish what type of e-Reader they own. This meant that we could send them a product that would be relevant and useful to them, immediately encouraging engagement. In addition to this, we personalised each product for each blogger.

This was a previously unused strategy by KleverCase and one that had considerable impact.

Results

After just 3 months of managing the Instagram feed for KleverCase, its followers were up by 90%. Website referrals from Instagram increased by 95% and key book / literature influencers were both aware of the brand and posting about it. In short, they had become brand advocates.Blogger outreach is now a core part of the KleverCase strategy and continues to increase brand awareness and digital assets for the business.