Big Mac Attack

When McDonald's golden arches appeared in Paris nine years ago, the
fast-food chain seemed to acquire a new international cachet. What
better testimony to its cuisine than crowds of finicky Frenchmen
munching Big Macs along the Champs Elysees?

But McDonald's claims that its Paris licensee, Raymond Dayan, has
spoiled the company's image by serving food in grimy surroundings. Says
a McDonald's spokesman: "Dayan's restaurants were so filthy that your
clothes would be covered with grease if you stayed in there too long."
The firm wants to take away Dayan's right to use McDonald's name for
his 14 restaurants.