The Mill Works

We approach every client engagement with a process that ensures that no stone remains unturned as we give our all to help you grow your brand.

Turning over the stones. Discovery involves more than understanding your vertical, interviewing internal and external customers, knowing your competition, and examining trends – naturally we do all of this. We also dig a little deeper to find hidden stories that reveal the heart of your brand experience.

Harvesting data. Collecting and analyzing sales data, site data, and historical brand and industry data, is the tangible part of discovery: all of which informs the strategic plan and creative development.

Engaging advocates. Sometimes those who know you best are your own team members, customers, vendors, partners and investors. It’s important that we listen to them and consider their perspectives as we craft messaging to move your brand forward.

Making a plan. Though the discovery process typically reveals exciting ideas, we never commit to creative development until we have a strategic plan that keeps ideation on point and relevant throughout your customer’s journey.

Investing in an idea. We invest ourselves in finding, showing and telling the most compelling stories to differentiate you from your competition and redefine you as the brand you truly want to be — realizing the goals that were either out of reach or taking too long to accomplish can now occur.

Launch. Whether a video, a Website, an event, an ad, or a full complement of marketing communication tactics along a single campaign theme, we launch each element with careful orchestration and a watchful eye on every detail.

Learning, listening, course correcting. Continual analysis is automated along most digital channels. We make sure we tweak creative and media strategies in order to maximize the efficiency of our shared effort. Discovery, essentially, never ends: recognizing this truism is a necessary element of success.