Archive for the ‘Pit-Stop deodorant’ tag

One thing worth keeping in mind about muscle car history is just how geared to the concept of youth these cars were when new. In fine consumerism tradition, Detroit took the freedom of cars, the freedom of youth, a little bit of sex, and blended it all together into a paste that they then smeared all over the car magazines to sell what were then called “super cars.”

We’ve given Jesse, the justacarguy guy plenty of linkage in the weekly Four-Links, and true to form, his blog covers a wide spectrum of cars, but recently, he seems to have placed his hands on some car magazines from the late 1960s and become enamored with the advertising of muscle cars.

While there’s not a lot of commentary or context with most of the scans, taken together they reveal not only a different time (just try using the term “broads” in a car ad today), but a different approach to marketing that feared offending nobody and made an effort at generating excitement about a product. Thanks, Jesse!