Where did investors learn about Snapchat?
Again, from people who aren't tech obsessed. USV's
Fred Wilson recently wrote, "I like to talk to my kids and
their friends. Here is a typical college aged woman I know. She
uses Twitter, Instagram, Cinemagram, Foursquare, iMessage, and Snapchat. And
Facebook too. She uses each of them for what they are good for.
Each of them is on her home screen - one click and she is sharing
something with someone."

It's much harder to get consumers to adopt new products than to
get forward-thinking technology investors and experts on board.
So, if you want to accurately predict the next big thing, ask
your parents or children what they use. Once a startup attracts
normal people, the rest is cake.