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Draftfcb's Pully Chau, a Cannes creative-effectiveness awards juror, says agencies should ditch ad campaigns that still focus squarely on "execution elements" and putting "things into boxes and formulas." She added that advertisers need to work harder to elicit more emotional responses, "especially ... at a time when things like YouTube videos travel to the other end of the world in just seconds."

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It's become easier for teachers to create their own mobile applications of sorts, suggests educator Anthony DiLaura. In this blog post, he writes about Apple's iBooks Author, a free application that allows teachers and others to "drag and drop text, images, media, and interactive elements" and "export a multi-touch book with a push of a button." The tool, he writes, allows teachers to program "an interactive app-like learning experience."

Apple plans a $300 million expansion in Austin, Texas, and has selected Cadence McShane Construction as GC, according to Srinath Pai Kasturi, Cadence McShane's Austin vice president and general manager. Work is being fast-tracked and could begin as early as September. A flyer that advertises the project says "two 140,816-square-foot, four-story tiltwall office buildings with extensive curtain wall systems and pre-finished composite metal panel exterior along with finish masonry elements" will be built.

The original investors in the Foxwoods Casino project for Philadelphia have filed a motion with the state to keep financial details of the deal private. Steve Wynn signed onto the project and said he plans to invest $600 million in the casino. Maureen Garrity, a spokeswoman for Wynn Resorts, said the investors wanted to keep "proprietary elements" confidential.

Navigenics has acquired Affymetrix's clinical testing facility in West Sacramento, Calif., for an undisclosed amount. The laboratory will enable Navigenics to provide "fully integrated genome screening and analysis under one roof," the company said.

A Russian defense official says his country already has developed the "basic, key elements" of an anti-satellite weapons system, though he insists Russia is opposed to an arms race in space. Gen. Valentin Popovkin says the Russian efforts are a response to recent U.S. and Chinese tests of their anti-satellite weapons. "We can't sit back and quietly watch others doing that; such work is being conducted in Russia," he says.