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24.se

Main Country

Sweden

Main Category

Electronics & Media

Launch year

2004

24.se, operated by Butik Inreda 24 AB, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Sweden. With regards to the product range, 24.se is an all-round online store, with products on offer that cover different categories, such as “Electronics & Media”, “Toys, Hobby & DIY” as well as “Furniture & Appliances”. The online store was launched in 2004.

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Company

Butik Inreda 24 AB

Net Sales
Fiscal year: 01.01.2016 - 31.12.2016
Source: Annual report

US$6m

Revenue analytics

24.se: eCommerce net sales growth
All net sales after deduction of returns generated by 24.se via a digital channel
in 2017 and recent calender years (first party sales)
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Global Net Sales in 2017

Global Net Sales Growth

Growth 2017 / 2016

24.se: eCommerce revenue split by category
Share of eCommerce net sales by distinct product categories based on the products 24.se is offering
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65%

Electronics & Media

Books, Movies, Music

Consumer Electronics

Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

Furniture & Appliances

Furniture & Homeware

Household Appliances

Fashion

Apparel

Bags & Accessories

Footwear

Food & Personal Care

Food & Beverages

Personal Care

0%

other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis

24.se: eCommerce revenue split by country
Share of eCommerce net sales by country 24.se is shipping to

Source: Company website, Statista analysis

24.se: Marketshare and competitors in the Electronics & Media Market in Sweden
In-depth analysis of this online store's most important countries:
eCommerce net sales generated by 24.se are featured
on category-level in comparison to the market and top competitors

In the Electronics & Media
market in Sweden, 24.se
generates US$10m - US$20m in 2017.
Therefore, 24.se accounts for
0% - 5%
of eCommerce net sales in the market.
In regard to competitors, 24.se is
ranked #
in this submarket with
, , and
being the market leaders.