How Airtel, Vodafone, Idea Cellular are working to counter the Reliance Jio effect

Reliance threw open the company's 4G LTE network - Jio - on 1 September. The network, which Reliance Industries chairman Mukesh Ambani calls the largest in the world, has put the company's telecom rivals in India in a tizzy.

In order to counter the Jio wave, Bharti Airtel, Vodafone and Idea Cellular have drastically cut down the rates for their internet data packs.

Bharti Airtel

Bharti Airtel has not just revised its internet prepaid tariffs but will also offer peak download speeds of up to 135mbps. The telecom giant cut its rates as much as 80% with Rs 51/GB and over 150% for its corporate customers with as low as Rs 99.5/GB.