Increasing the online presence to
the vacant property specialists

Putting Global Guardians on the map

149%

increase in organic traffic

41%%

increase in new users

133%

increase in keywords in the top 3 positions

16%

increase in keywords ranking

about

Global Guardians

Global Guardians are one of the UK’s leading vacant property management and guardian specialists. Like many companies yet to utilise the power of digital, Global Gaurdians discovered the potential of the online market by searching for their own services. With a brand new website in the works, they wanted Bulldog to ensure that their digital efforts would achieve maximum results. They needed an agency that could finetune their SEO and get their brand in front of the right target audience.

The challenge

Creating an explosive entry to the digital market and closing the gap on established competition

Global Guardians were looking for a rise in organic traffic and to develop a new stream of customers. With a fairly low amount of traffic they needed an injection of digital marketing and SEO techniques to strengthen their new website.

the solution

A strategic multi-channel marketing campaign

Bulldog came up with a strategy that would tackle Global Guardian's online presence by targeting specific high-volume relevant keywords that would drive traffic and also increase their conversion rates. We created a link building and content strategy that would involve content marketing popular and relevant infographics to property and home blogs.

Like we do with all clients, our first step was to conduct an initial assessment of the client's website and online presence. We uncovered the following problems:

The site was not adequately optimised for search engines or conversions.

The company had a weak backlink profile that needed huge improvement.

The brand’s online social presence was severely lacking in performance.

An onsite audit was performed to ensure that the efforts going into the SEO and PPC campaign were 100% beneficial – by ensuring there were not broken backlinks, improving the site speed, analysing all onsite elements and also checking all content throughout the site.

Bulldog designed and created infographics to build a scalable outreach campaign to increase the efforts of the number of links going to the homecare website. These were made with the intention of informing and really showing that Global Guardians were a strong asset in their industry.

We deployed a strategy that would explode Global Guardian's online presence by targeting specific high-volume keywords. This would effectively drive more relevant traffic to the site and also have a stellar impact on conversion rates. We also created a link building and content marketing campaign that involved influential infographics and high quality blogs related to the subjects of property and home development.

Bulldog issued monthly reviews to make sure keywords were progressing whilst also scanning the market to pick up any keywords that would provide new waves of users to the site. We kept Global Guardians up to speed throughout the process with regular reports on the strides we were making across all campaigns.

the result

Organic success, a rise in traffic and new users

149%

increase in organic traffic

18%

increase in conversion rate

16%

increase in keywords

133%

increase in keywords in top 3

41%

increase in new users

32%

improvement in bounce rate

“Since we've been with them, our Google change has gone up by 213 across many of our keywords. They provide me with our monthly statistics, including how much we have been increasing tracking and how many people have visited our website, and there's been a big improvement.”