Critics Cupboard: Reese’s Peanut Butter & Banana Creme Cups

Wednesday

Jul 25, 2007 at 12:01 AMJul 25, 2007 at 7:33 PM

Critics Cupboard takes on new Reese's flavor

Reese’s Peanut Butter & Banana Creme Cups

Price varies by store

Spatula Up

Jennifer Mastroianni: Reese’s has come up with an ingenious marketing campaign involving Elvis Presley. The “Live Like the King” promotion kicked off with the debut of Reese’s Peanut Butter & Banana Creme Cups, which have a thin layer of banana creme on the bottom. It’s a take on Elvis’ love of peanut butter and banana sandwiches.

It’s a campaign that can’t lose. Not only is the flavor combo scrumptious (if you like bananas), but Reese’s is giving away 10,000 prizes, some of them mind-blowing -- a canceled check signed by the King himself, a trip to Graceland for four and a grand prize of a 1957 pink Cadillac Elvis tribute car overhauled with the gadgetry of a modern day mega-rock-star-mobile.

I plan to be eating a ton of Elvis Cups. I want that car. So if you see me pork up like Elvis did, you’ll know why.