Should a advertise my website or my fan page?

I'm looking to get returning visitors/fans to my website. My website is a novelty gift website with nerdy/geeky stuff. My question is, would it be best to set a facebook ad campaign pointing to my website or to the fanpage of the website? I post things from the website on the fanpage. Can anyone with experience recomend wha the better option would be?

Note that adblockers might block our captcha, and other functionality on BHW so if you don't see the captcha or see reduced functionality please disable adblockers to ensure full functionality, note we only allow relevant management verified ads on BHW.