Five tips for protecting your brand on social media

This summer, online payment service giant Paypal learned that bad guys had set up a fake Paypal Support page on Twitter, and then monitored the real Paypal Support page for remarks from customers. The bad guys responded to those inquiries and pointed users to the fake site where they would ask for, and sometimes receive, personal and account information – an attack called angler phishing.

Paypal’s Information Security Director Trent Adams likens the ongoing battle to protect its brand to a game of whack-a–mole, and with new social media threats popping up daily, it’s becoming more like “whack-an-ant-hill” because while one account may be shut down, others are probably still at work.