Smart eBall

Daimler promoted the third generation Smart For Two electric drive car at the September 2011 Frankfurt Motor Show (IAA) with eBall, an interactive game event using cars to play a digital game of Ping Pong. The interactive event was designed to demonstrate the joy of driving a highly responsive car. Visitors were invited to sign in with their driver’s license, and given instructions on forward and reverse before engaging in a live duel using laser measurement technology. The campaign was extended with print, outdoor and guerilla elements on a European tour in 2012. The campaign won a Gold Cube for Interactive (Physical Innovation) at the 91st ADC Awards.

Click on the image below to play the Smart eBall campaign video in YouTube

Stay Inspired

What is The Inspiration Room?

A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. More »