John Bowie*
Recent changes by Facebook make their Groups rather than Facebook Pages a more attractive option for users, including law firms, seeking to increase their brand or general awareness.
The fact is that Facebook's recent algorithm changes have meant that Facebook pages are not generating the same level of engagement as their groups, showing a drop in organic reach … [Read more...]

ON24 -
Webinars are great ways to maintain connections and educate both clients and prospects on business and legal issues of interest and concern to them. They also happen to be one of the best ways for business development managers and partners within your firm to identify and develop qualified leads.
Think of it this way. Marketing with a capital M is the act of speaking … [Read more...]

Using LinkedIn to grow your law practice is one of the most sure-fire things any small (or larger) firm can do to create new work. Following some simple steps for the massive social network can pay huge dividends for a few minutes a day.
All of which is why we paid close attention to a Forbes article written by career firm co-founder William Arruda who pointed to the three, … [Read more...]

Dan Stokes -Attorney bio pages are the most frequently visited pages on most law firm websites, so how you showcase and organize those profiles is critical. A key component of that profile is the attorney’s photo. Attorney photography is often viewed as a discrete assignment, one that’s time-consuming and often difficult to manage. It’s also an area that seems hard to … [Read more...]

Generating content and "content marketing" have become a mantra for many, but for small businesses, attorneys and others there are some traps out there when attempting to develop authority for your brand.
The reality is that while website content can be a great marketing tool, it can also be a trap for the unwary who miss some key opportunities to really develop their … [Read more...]

Norris McLaughlin & Marcus -
In a prior blog post, we discussed whether a private employer can terminate an employee for protesting. This week, we have another example of “off-duty employee” conduct that may result in them standing in the unemployment line.
As you may have seen (especially if you watch late night talk shows), a woman was photographed giving President … [Read more...]

Sarah Goulbourne, co-founder of successful law firm GunnerCooke, has 10 rules for being a happy lawyer.
Happy lawyers are; fun, charismatic, considered and trustworthy; are you?Many lawyers I have met say they are unhappy because of their career choice. They are overworked, under-appreciated and disillusioned with their profession.Unhappy lawyers have fallen out of … [Read more...]

Excel Dryer, Inc. notched a complete victory at the U.S. International Trade Commission (ITC) in an action to prevent the importation of knockoffs of Excel’s revolutionary XLERATOR® hand dryer.
Excel is a family owned and operated American company that developed and manufactures the American-made product—the XLERATOR® hand dryer—from its production facility near Springfield, … [Read more...]

Lance Goddard*
I read a lot of law firm practice descriptions. Occasionally I come across one that is well written, client focused, and concise, a useful overview of what the firm does, and how its lawyers help their clients.
Most, however, miss the mark. Most do a poor job of selling legal services. Most of them are bland laundry lists of honors and skill sets, written to … [Read more...]

Law practices rarely fail because they lack clients. Most fail because of bad business practices. Today’s market of hyper-competitive legal services requires law firms to be dedicated to doing the best they can for their clients.
You have to find a way to differentiate yourself and your firm so that potential clients choose you over your competitors. Here are 3 things … [Read more...]

Elena Tahora* - Reputation management for lawyers is now more crucial than ever. With so much information available on the internet, it’s easy to get lost in the crowd. So, how do you work on a positive reputation to maintain your authority as a lawyer?
Customers today are no longer convinced by fake testimonies and Shutterstock images.The truth is that they are … [Read more...]

Byron Miller* - There’s no shortage of great marketing ideas for law firms. The problem is time and resources. Because we’re in a vertical that’s so competitive, it’s harder but even more crucial that we get it right. So whether you have a dedicated team or are an in-house marketer, here are some ways to make the most out of what you can.
Set Up A Local Scholarship
It can … [Read more...]