* Affluent (wealthy) population with time and money to travel – sightsee, experience other cultures and cuisines. * Widely accepted currencies
* Widely used languages
* Development of infrastructure

Grand Tour Era (1613-1785)
* Trend of luxurious travel started by wealthy English * Developed as a status symbol and spread throughout Europe (favourite countries to visit – France, Italy, Germany and Switzerland) * Experience the ‘civilised world’ and study the arts and sciences * Travels often lasted for several years

* Shows the dynamic and interrelated nature of tourism * The travelling public (tourists) are the focal point (heart) of the model * Tourism promoters link the traveling public with the suppliers of services * Tourism suppliers provide the services that tourists need when they travel * External forces affect all participants in tourism; tourists, promoters and suppliers.

Tourist – Temporary visitors staying >24h in a destination outside their usual environment for leisure, business or other purposes. Excursionist – Temporary visitors staying <24h in a destination outside their usual environment for leisure, business or other purposes. (exclude travellers in transit)

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Contribution to GDP above world average
•
In India, the sector’s direct contribution to GDP is expected to grow at 7.8 per cent per annum during 2013–2023 vis-à-vis the world average of 4.2 per cent
Create higher employment
•
The travel & tourism sector in India is estimated to create 78 jobs per USD18,366 of investment compared to 45 in the manufacturing sector
Higher investments
•
Travel & tourism’s contribution to capital investment is projected to grow at 6.5 per cent per annum during 2013–2023, above the global average of 5.0 per cent
Increasing visitor exports
•
Contribution of visitor exports to total exports is estimated to increase at 5.7 per cent per annum during 2013–2023 compared to the world average of 4.0 per cent
Source: World Travel & Tourism Council’s Economic Impact 2013, 12 th Five year plan, Aranca Research
2011
•
Robust demand Growing demand
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•
Attractive opportunities
Diverse offerings such as adventure, rural and wildlife tourism
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