You’ve probably heard the phrase “disruptive technology” more times than you care to count over the past few years. It has gone from unique new concept to business buzzword in record time.

It may have lost some of its freshness, but I have to confess that I think it’s a very powerful phrase. It shows a more sophisticated level of discussion about new technologies; not just about what they can do, but also about how to adapt them to our lives, our practices, and our clients in the most constructive, most collaborative, most profitable way. “Disruptive technology” suggests both the excitement of new technology and the impact it has on everyday life.

Of course, for those of us in the software business, disruptive technology isn’t new. It’s our job, and it has been since the very beginning. So I think it falls on us to help our customers turn disruptive technologies into new capabilities, new business opportunities, and new revenue.

That’s why we work with our customers and strategic partners to create thought leadership offerings like the SYNERGY Users’ Conference, training, consulting, and more. It’s the reason why we’ve continued to revise and revamp established programs like our Partner Summits, created new Payroll Summits, and why we continue to refresh our Training and Consulting offerings. It’s why we invite you to all those webinars.

So now that tax season is over and you have a little room to breathe, I’d like to extend a personal invitation to join us for a webinar, a training session, or even one of our summits. I believe that thought leadership is more than just an extra. It’s as much a part of moving the profession forward as the software itself. It’s about showing practitioners how to seize the opportunity of disruptive technologies and turn them into constructive new possibilities for you and your clients.

As exciting as it is to create new software and new technologies, we understand that they’re a means, not an end. We’re committed to a more collaborative, more profitable future for you and your clients.