There is no question which is the best for general internet queries - Google beats Alexa hands down for everything from general knowledge to finding directions when using Google Maps as a SatNav.

Amazon claims that the Alexa Mobility Accessory Kit will be able to transfer voice command requests to a dedicated Alexa app that is downloaded on an iOS or Android device.

To widen the reach of Alexa, Amazon introduced a new Alexa Mobile Accessory Kit, created to integrate the digital assistant into a lot more devices. OEMs such as Bose, Jabra, iHome, Beyerdynamic, Bowers and Wilkins, and AVS Solution Providers Linkplay, SUGR, and Libre Wireless are committed to bringing an enhanced Alexa-on-the-go experience to their Bluetooth audio-capable products this year. Essentially, it allows developers to simply connect these small devices via Bluetooth to an instance of the Amazon Alexa App running on a mobile device. However, Vuzix has emerged as the first smartglass maker to showcase the development in real. That includes stock prices, sports scores and weather data.

As Ars Technica noted, one of Amazon's existing partners is already Global Positioning System manufacturer Garmin, so it's not a stretch to imagine a future where Alexa-enabled earbuds start telling users exactly what store to pick up milk on the way home, how to get there, and which brand to buy once they're in.

While Alexa is already doing some paid promotions, CNBC recently reported that the company is planning on making a truly "serious run at the ad market as early as this year" - one of the primary reasons it may have such a vested interest in literally whispering into customers' ears. But it is interesting to see how Alexa would get into this same nascent space.

Amazon's digital assistant is branching out. However, its expansion might give a tough competition to Siri that is already powering the Apple Watch in addition to its integration into iPhone and iPad.

Amazon continues to work on a path that is nearly directly opposite the one Google took with regards to AI powered assistant technologies.