Ideas

/ Thoughts about new products and digital in general

Recently, I wrote a post about the perils of customisation and feature requests. Just saw this cool article on @Invisionapp that points out that many times, customisation requests are really caused by poor UX. The customer simply can’t figure out how to do what he needs to do easily, even if your software actually could allow it.

Its worth taking the time to understand the underlying motivation behind these feature requests to see if its not just a problem with the way your service makes some features available.