Jay asks the PM about his early career as a special advisor at the Home Office. Cameron describes the role as being a "sponge" for the minister you are working for.

by Reuters_RossChainey6/14/2012 9:10:29 AM

Cameron is then asked about his time working for Carlton Communications and relationship building with journalists. The PM says he first formed relationships with political journalists when he was a SpAd, and some of those journalists are still around today. Cameron adds that his time at Carlton gave him some insight into how a newsroom works.

Round-the-clock news channels have put newspapers in a difficult position, says Cameron, as the news has already broken by the time they go to press, forcing them to look for a new angle. Cam doesn't like this change.

TV is therefore an "incredibly powerful" way of communicating with the public, says Cameron.

by Reuters_RossChainey6/14/2012 9:19:07 AM

"All parents are worried about their children". Particularly the ones that have been left in a pub, presumably...

by Reuters: Mark Kolmar6/14/2012 9:20:17 AM

#cameron says relationship between politicians and media has gone bad. both need to prove they're worthy of respect again #leveson

On the subject of campaigns by newspapers, Cameron says some can be "extraordinarily important" (he cites the example of Sarah's Law, launched by the News of the World following the murder of eight-year-old Sarah Payne in 2000), while others can be "just about what the editor cares about.

by Reuters_RossChainey6/14/2012 9:23:28 AM

#cameron - relationship between politicians and media has never been perfect but has been too close in last 20 years

The phone hacking and expenses scandals have soured relations between press and politicians, says Cameron. He adds: "Some politicians think the press always gets things wrong, some journalists think politicians are only out for themselves. Respect has to be earned on both sides."

by Reuters_RossChainey6/14/2012 9:29:06 AM

The PM on regulation: "I don't think the regulatory system we have at the moment works, and so we need to improve it."

by Reuters_RossChainey6/14/2012 9:29:56 AM

Cameron at #leveson: "Newspaper campaigns are "extraordinarily important and powerful"

Cameron on the relationship between the media and politicians: "I think we need to get it on a better footing."

Judge Leveson says he doesn't see how regulation will help this, as it seems to be a "culture thing." Cameron responds by saying the current culture means regulation is being "glossed over."

by Reuters_RossChainey6/14/2012 9:36:31 AM

Next, Cameron is asked what he thought about Tony Blair's "feral beasts" speech about the press, which the former PM gave back in 2007. Cameron says: "I can't remember what I said at the time... I have a horrible feeling I didn't give it much of a backing."

by Reuters_RossChainey6/14/2012 9:38:25 AM

All very low key so far, when are we going to get to the LOLs to Rebekah Brooks?

by Reuters_RossChainey6/14/2012 9:41:48 AM

#cameron says it's a forlorn hope to think you can separate news and opinion any more #leveson

On covert deals with media outlets, Cameron says: "[I] don't believe in this theory there was a nod and a wink and some sort of agreement."

by Reuters_RossChainey6/14/2012 9:54:20 AM

Cameron says that he of course wanted to win the support of newspapers, but adds, "I didn't do it on the basis of saying overtly or covertly that your support will give you a better [position] on this policy or that policy."

by Reuters_RossChainey6/14/2012 9:56:07 AM

Cameron describes politicians briefing against each other (think Alistair Darling's claim that Gordon Brown unleashed the 'forces of hell' against him) as one of the "dreadful things" that have crept into life in the House of Commons.

by Reuters_RossChainey6/14/2012 9:58:09 AM

Cameron: "We should have a vigorous press. They should give us a good going over."

The overriding impression I get from Cameron's evidence this morning is that he really, really likes telly. He says: "A huge amount of time when I became leader of the Conservative party was spent working out how to get our message across on television."

by Reuters_RossChainey6/14/2012 10:02:45 AM

#cameron - a lot of newspaper editors have very strong views, but "i think in the end a lot of these newspapers follow their readers' views"

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