October 12, 2015

The Coach Approach

Ever since Stuart Vevers took the helm as executive creative director at Coach, I've developed a watchful and curious eye on the brand. No longer the traditional leather goods label I grew up thinking of as my mom's (or grandmother's) favorite, it has a whole new feeling thanks to Stuart Vevers. When I think of Coach now, the first thing that comes to mind is not the ubiquitous logo handbag. Nope. Now it's more like amazing coats, handbags with great hardware, and cool shoes. Suddenly, I find myself wanting almost everything. Vevers, who replaced Reed Krakoff in 2013, has taken the brand in a much more youthful, edgy direction. His signature details for fall include luxurious outerwear, killer boots, lust worthy handbags with quirky details, and shearling trimmed everything. He imbues the new Coach ready-to-wear collections with an irresistibly cozy and cool vibe that has me seeing the brand in a whole new light. Case in point: I bought a pair of urban hiker boots last season, as well as a Rhyder satchel (see current version), a petal pink wallet, and a matching wristlet. All of this from someone whose only Coach possessions prior to 2014 included a vintage crossbody bag and a wristlet that used to double as a camera bag back in the point-and-shoot days. Stuart Vevers, you talked me into it!

As soon as the temperatures dip below 65° here in southern California, I'll be switching out of my sandals and into these cozy boots.

This season, I'm taking inspiration from the modern and slightly badass attitude evoked by fall's biker jackets, prairie prints (hello, beautiful mini skulls and florals!), silk foulard scarves, and masculine moto boots. Now all I need is appropriately cold weather in which to imagine wearing them. Or I could just daydream about the more California weather-appropriate spring 2016 collection, filled with saturated mini floral prints, patchwork, moto vests, and animal print footwear.

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