Time Inc CEO Joe Ripp raised some eyebrows at an international publishing conference in Toronto this week.

Asked what Time Inc. founder Henry Luce would think of all the changes Ripp is instituting since taking over as CEO 18 months ago, Ripp replied: “Who cares. Henry Luce is dead.”

Since taking over the helm of the publishing giant, Ripp has been recasting the company as a media company rather than a magazine company.

“We’re going to put emphasis on wherever the customer wants to consume content,” Ripp said. “If customers like our print products, we’ll continue to sell them. Print isn’t going away; it’s going to be around for the next 50 years. It’s still a very significant part of our business, and it will be for the next 25 years.”

The CEO also took the occasion to announce that the company has appointed Steve Marcopoto as the new president of Time Inc. International — based in Hong Kong.

Marcopoto has been consulting with Time Inc. for the past year. Earlier he was president, Asia/Pacific for Turner Broadcasting System. Expect him to be involved in brand extensions, joint ventures and international marketing.