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With winter weather battering at the windows and the siren call of the big game on Sunday, we’re recommending our limited release Brooklyn Unfiltered this weekend. This gently hazy keller pilsner is a perfect break from the grim and frostbitten weather. It also features a gently bready body and crisp finish that’s perfect alongside platter of gameday snacks. Whether you care about football or not, don’t miss out on the chance to enjoy plenty of food and beer.

What "big game?" I wasn't aware there were any sporting events worth paying attention to until the Spring Classes.

Anyway, despite the cold yesterday plenty of people rode on undaunted:

Too cold to ride a bike? Never! 🚲

We're so close to hitting 1 MILLION Citi Bike rides this month! Layer up, hop on a bike and help us make this a record-breaking January. 🎉

Traditionally February is one of the slowest months of the year for bike shops, noted Joseph Nocella, owner of 718 Cyclery in Brooklyn, New York, and Jeff Latimer, owner of Gus' Bike Shop in North Hampton, New Hampshire.

The two are planning to pitch the idea to their customers with service promotions and urge fellow IBDs and suppliers to join the cause.

"Every spring we get swamped with bikes coming in for tune ups. Shops can use Fix Your Bike February to remind customers to bring bikes in for service now. That way they are out riding a well tuned bike instead of standing in line on that first warm Saturday in the Spring," said Latimer.

Finally, in the spirit of watching videos from California while it's 20 degreess out, here's a new entry into the evergreen commuter race genre from a digital media company for car enthusiasts:

I'm not spoiling anything by telling you the bike wins, because the bike always wins. What is interesting however is that it takes the driver 56 minutes to go 13 miles. Meanwhile, the public transit guy makes the same trip in 1 hour and 2 minutes, which they say is "slow," even though it took only four minutes more than driving, the guy was totally relaxed the whole time, and he probably could have gotten a whole bunch of work done on the train if he wanted. Even the bike took 50 minutes, and he had to break a sweat to do it.