This round, which brought the total amount raised to date to just over $1m, will allow the company to grow partnerships with e-commerce platforms and expand reach to online merchants.

Led by Chris Belew, Co-Founder and CEO, Apptive provides a cloud-based platform – EasyApp – that enables online merchants to create a native m-commerce app and integrate with their online store.
After exiting Beta and officially launching EasyApp in the Spring, the company has partnered with Bigcommerce, Volusion, 3dcart and Shopify, which give it access to nearly 160,000 online merchants.