Best Practices, Benchmarking & Strategies for Premium Publishers

Founded in March 2003 by some of Europe’s leading content brands, OPA Europe is the only pan European Publishers Association focused entirely on digital content strategies and business.
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Lisbon Meeting Recap - Online Video and Audio Strategies

On October 18-19, the members of OPA Europe met at Cofina Media in Lisbon to discuss Online Digital and Audio Strategies. Presentations examined digital video and audio content produced, effectiveness metrics employed to assess performance, HR and tech tools,...Read More

Member Companies

OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.Read More

Best Practices

Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.Read More

Reports

OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.Read More

Meeting News

The AdEx Benchmark H1 2017 Study published by IAB Europe in collaboration with IHS Markit, reveals that online advertising grew 11.5% to €22.2bn for the first half of 2017 from €20.2bn in H1 2016.

The Study also shows that nearly all growth in online ad spend was on mobile; mobile display grew by 45.9% as desktop display shrank by 1.4%. Total mobile also outpaced all other formats with a growth rate of 41.4% to a value of €7bn, compared to search which grew by 12.8%.

Online video grew 3.2x faster than non-video display reaching €1.7bn in H1 2017 which accounts for 20% of total display spend suggesting that digital is becoming a key channel for brand advertising campaigns. The latest European Programmatic Market Sizing Report published by IAB Europe and IHS Markit demonstrates that video is also a key driver for programmatic ad spend with a 155% growth rate.