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The study design is the foundation for any successful project. We strive to understand not only your business but also the underlying business reason driving your investment in research.

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A successful project results from a practiced understanding of research methodologies, advanced analytics, and flawless quality control. By applying rigorous and creative executions of traditional and cutting-edge methodologies, a successful project also becomes actionable.

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We believe that great research speaks to every member of an organization and leads to strategic insights. For that reason, we infuse our presentations with analyses and interpretation that will answer the "So what?" and "What now?" questions that inevitably arise during the research process.

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Chuck Murphy

Chuck Murphy, President, started Murphy Research, following his roles as General Manager of Bovitz Research Group and Group Research Director at Lieberman Research Worldwide. He has managed research for some of the world’s largest companies and specializes in designing complex data-driven frameworks to address complex strategic business issues. Chuck is an expert in intelligence measurement and cognitive development, with publications in leading Clinical Psychology journals such as Psychological Reports. Chuck holds an M.A. in Clinical Psychology from CSPP and a B.A. in Cognitive Science from UC Irvine.

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LeBron James making his move to LA has been one of the most talked-about decisions in the sports world. His four-year, $154 million contract ($38,500,000 a year) will make him the highest paid NBA player ever. There's a new legend in town, but one thing that really separates King James from former Lakers greats is the heavy economic opportunity he has brought to each of the cities in which he's played. The study of this has been dubbed "LeConomics," and big brands and local establishments alike need to understand the impact of this economic force.

The proliferation of smartphone apps, wearable trackers, smart clothes and other health tech has given us access to more information about our fitness and nutrition than ever before. But does collecting all this data make us any healthier?

The Great Recession was the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.

It's an exciting time here at Murphy Research, as we've just secured our place among the 2018 Best Places to Work by the Los Angeles Business Journal. We are honored! Murphy Research prides itself on its client-driven approach focused on our three pillars: Creative Design, Rigorous Execution, & Enduring Insights. However, our team's mindset is much more than this. We make strategic decisions every day by assessing what will be the best outcome for a given project and what's best for our clients, because at the end of the day, that's what we know is best for the business. But I also genuinely tell candidates this every day: as much as we care about our clients, our leadership cares just as deeply about its employees.

The lean approach to startups, innovation and product development is all the rage - and for good reason. There are many benefits to the lean approach, including quicker time to market, reduced development costs, more innovative products and improved customer relationships. However, companies outside the web/digital space can struggle executing on some of the principles of lean development, and even technology companies need a clear vision and strategy, along with processes for collecting and analyzing feedback, to embrace lean principles. Market research can bridge those gaps!

Ask yourself this question the next time you are deciding what clothes to buy, where to eat, or which television show to watch: How much do other people's behaviors influence your choices? In the book Invisible Influence, author Jonah Berger argues that the decisions we make are influenced a great deal by other people. Not only that, but we are often unaware of this influence, hence its "invisible" nature.

From forecasting the outright death of retail as we know it to anticipating the "Singularity" (where physical and digital retail worlds merge completely), the future of retail has been heavily debated among experts for several years now. What most speakers and attendees at the Shopper Insights conference ultimately agreed upon is that, despite rapid change, the fundamentals of retail remain the same as ever: consumers continue to look for a balance between value and convenience, while embracing unique and positive experiences - prompting them to explore new channels as they emerge.

What retail and consumer shopping trends are having an impact in 2018? And more importantly, which ones are poised to have a lasting effect in the years to come? Amid the recent upheaval of the retail landscape, many are predicting a continuation of the "retail apocalypse" with more store closings and depressed retail sales. However, Murphy Research expects to see a retail comeback driven by changing shopper behavior, evolving brand positioning, and powerful new technologies. Murphy Research has assessed the landscape and tapped into our in-house shopper and retail experts to pinpoint the trends to watch in 2018 and beyond. Understanding and acting on these consumer, brand, and retailer trends will enable marketers to not just survive in the coming years, but to truly thrive.

We live in a culture increasingly steeped in health and wellness. The messages radiate through the airwaves, pop up on social media feeds, and materialize on store shelves. And whether people are juicing, detoxing, and Soul Cycling or simply cutting down on soft drinks and sugary cereals, their amplifying aspirations are reshaping the consumer landscape.

Here at Murphy Research we care about giving back to our community! Which is why, we are excited to announce we will be hosting a pro-bono market research conference and workshop, Insights for Impact, this June! This is event is open to all local non-profits, social good organizations, and community members interested in learning about market research and how it can help scale impact.

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About Us

Murphy Research is a full-service market research firm that understands that groundbreaking research lies at the intersection of science and creativity. We are known for our innovative research design, rigorous execution and enduring insights, and offer quantitative and qualitative services to help clients with market assessment, brand strategy, product development, customer loyalty and engagement, and communications research.

We have done cutting edge work with Fortune 500 and emerging companies in technology, CPG, retail, media, communications, financial services and more.