Traffic dip

Anyone noticing the early April dip?

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ryan26

6:53 pm on Apr 11, 2006 (gmt 0)

I'm seeing Adwords traffic dip a bit this week compared to last but avg. position and other metrics are relatively unchanged. Anybody else seeing anything similar? I remember seeing a significant early April dip last year... maybe the nice weather? ;)

bostonseo

6:57 pm on Apr 11, 2006 (gmt 0)

Traffic has down for me for about a month now.

jsinger

6:59 pm on Apr 11, 2006 (gmt 0)

Isn't that called "spring?"

sem4u

7:00 pm on Apr 11, 2006 (gmt 0)

One site had a bit of a dip in AdWords traffic yesterday. Easter holidays maybe?

poster_boy

7:16 pm on Apr 11, 2006 (gmt 0)

Was down 7% in clicks between March and April last year (daily average), am down 12% this year.

Possibly a college Spring Break effect. Tough operating a computer when you're that intoxicated.

aleksl

1:33 am on Apr 12, 2006 (gmt 0)

See if you have inactive keywords. Lots of advertisers got hit by G$$gle marking up keyword prices 5- and 10-fold, which made lots of keywords inactive. You may be one of them.

elsewhen

7:33 am on Apr 12, 2006 (gmt 0)

bostonseo, i have had a similar experience to you, but the decline started at the beginning of feb.

i have a large account that spans many verticals. the decline in adwords traffic on the search network has been 28.8% from the peak at the beginning of feb. the decline on the content network has been 20.6%

about 1/4 of our adwords traffic comes from content, and the rest from the search network.

i have talked to my adwords rep numerous times about this, but we have come up with nothing conclusive.

after extensive testing, my best guess at the moment, is that the decline is caused by an explosion in competition from the adwords-to-adsense-arbitrage and adwords-to-ypn-arbitrage websites. as most of you know, adwords is allowing people to advertise on pages with virtually NO content. with no barrier to entry (other than some seed money) and with the adwords api, they can cover virtually every vertical almost overnight.

currently, the 3rd biggest gainer on alexa's mover's and shakers is one such site. i know that alexa is not accurate, but this is certainly indicative of something (something terrifying in this case).

i sincerely hope that adwords is going to stop allowing this practice. actually, i am quite confident that adwords is going to start banning these accounts - i just hope they start much sooner than later.

arbitrage is one thing, but this new breed of websites are contributing absolutely nothing to the user experience; my fear is that webusers are going to start losing faith in google ads, which would eventually lead to a decrease of CTRs across the board.