Last night, Canonball attended RealTech Dallas — a think-tank event for growing companies in real estate and technology. The event, founded by John Backes of DXZ Media (and sponsored by Ascendix), kicked off at the Common Desk in Deep Ellum with good drinks, friendly faces and discussions of industry innovation. (Let me also mention, the deviled […]

Privacy does not exist anymore. As a society, we’ve traded it in for higher security and enhanced, personalized experiences. The privacy versus security debate has been raging ever since Edward Snowden started leaking confidential NSA documents; however, today we’re going to focus on the “personalized experience” side of things – iBeacons. iBeacons come in different […]

Do you ever feel overwhelmed by the number of product choices available today? Whether it’s cars or toothpaste, consumers have more choices than they’re even aware of. If you’re anything like me, sometimes all these choices leave me feeling confused… or even regretful when I finally do make a decision. This idea has been called […]

Just about every product you encounter on a daily basis has some sort of packaging, but we don’t really think about it that often. Packaging is just kind of a fact of life. That doesn’t mean it has to be boring, though! Packaging design is a fantastic mix of design, craft and science that you […]

This is the final post of our Beyond Digital series. I hope the previous case studies have served as powerful examples of experiential marketing! In this post, we’ll look at Coca-Cola’s integrated experiential strategy surrounding its new messaging campaign – “Open Happiness”. Instead of focusing on one particular campaign, we are studying several campaigns over the […]

Position: The Jr. Content Strategist is a strategic thinker who can write compelling copy for both digital and print deliverables. He/she is also responsible for creating innovative, content-driven social media experiences that align with clients’ strategic objectives, marketing goals, and requirements. The ideal candidate is an excellent writer. As the line between marketing, public relations, […]