Email marketing 1 – You need an email marketing strategy

October 2, 2018

A few years ago, email was just a means of communication between colleagues. Today it’s at the center of all digital interactions.

This shift has put pressure on marketers to collect emails from their potential customers. In return, they’re able to create personalized experiences across devices and platforms. They’re also able to gain better understanding of their potential customers by centralizing interaction history, sales history and personal information.

The practice of collecting emails for marketing purposes is called “Lead Generation” and it is the first step into making your online presence profitable. So, get used to that word because you’re going to hear it a lot.