Premium hospitality with local integrity

Manchester City Football Club

Truth

Manchester City FC has an active interest in the community it serves and is committed to the remarkable ambition of creating a ‘better East Manchester’. When 20.20 were appointed to redesign the hospitality spaces offered by the club, we recognised that we needed to engage fans in the heritage of Manchester City FC, and allow members of premium hospitality to become ambassadors for their local community.

Change

We created two refined spaces from concept to completion. The Connell Club (now The Chairman’s Club) honours the family that founded MCFC over one hundred years ago, offering unprecedented access to the board and exclusive fine dining for up to 220 guests - without compromising on the lively community spirit. The Mancunian is a vibrant and urban space that celebrates the city’s musical legacy and the culture of the Club, using large-scale graphics to amp up anticipation and spark conversations on match day. Delivered in collaboration with local branding agency, Music.

Success

+ Seasonal memberships for both areas completely sold out ahead of the first game
+ The premium for an ambassador’s table forms helps to fund projects in the local community
+ All manufacturing and materials for the project sourced locally where possible