The Hippeas brand was launched in March 2016. For the year it generated $2.5 million in revenues. The brand is on pace to sell $11 million worth of product in 2017 according to Bisterzo. He has said that, even though he is just 36, he has developed a wealth of experience in launching new products. He has also built a network of connections which helps him promote the brand and get it into stores. So far his leadership has led to the brand being available at Albertsons, Starbucks, and Vons. Later in 2017 it will be available in Target and Kroger stores as well. He also sells Hippeas in grocery stores in the United Kingdom.

Livio Bisterzo is originally from Italy. Before moving to the United States he lived in the UK and acquired his university education there. He has been the founder of a number of companies including Kyoku for Men and Little Miracles.