Here you will find the latest thoughts and insights regarding search engine optimization and pay-per-click advertising from Kevin Gamache.

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Wednesday, April 17, 2013

What are people looking for, based SEO

I am opening this one up to my audience.

What steps do you take to find out what you should be optimizing your site for?

Often, our internal speak is not that of our clients. When you are entrenched in your product or site you often have to work very hard to separate yourself from what you know to what your customer knows.

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Kevin Gamache

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About Kevin Gamache

Search Strategist (SEO, SEM / PPC) for Wire Stone, a digital marketing agency (http://www.wirestone.com) in the Boise, Idaho office. Read my blog for more info: kevingamache.blogspot.com. I enjoy working with new technology via the internet and spending time with my family camping and being outdoors.

Kevin's SEO Lightsaber Color - Jedi Consular

Knowledge-driven, very studious and analytical, derives useful insights from data, strategic (sees the big picture), avoids conflict (penalties), measures everything, works well with others to develop diplomatic strategies or garner executive support for initiatives.