Can I get a discount on Magneplanars?

It is common practice to post an inflated retail price so that the dealer can offer a "discount".
Who do they think they are fooling? Not our customers, because we think our customers have above average intelligence.

When your dealer told you that there is no "fat" in the profit margin of a Magneplanar for a phony discount, he was correct.
You could say we are conservative. We offer hand-crafted, American-made products of exceptional value.
A phony discount scheme is not consistent with the way we do business.