It’s ironic for a company known for its eye-catching designs, but Tivoli Audio wants you to design its next advertisement. It won’t be just any ad, but an enormous billboard in New York’s Times Square. The central theme of the ad must be Tivoli’s 10th anniversary celebration, and it needs to incorporate an image of the company’s new Model 10 radio (shown here), along with the Tivoli Audio logo. The rest is up to you.

The winning designs will be chosen by a panel of judges that includes Tom DeVesto, Tivoli’s CEO. The top three designs get prizes of $3,000, $2,000, and $1,000, respectively. The winner will be announced in October, and will be featured in Times Square until the ball drops on New Year’s Eve.