The Biggest, and Most Curious, Instagram Trends of Summer 2018

Wondering what stylish girls are wearing this summer? You could stroll through Central Park or bike around East Hampton, or you could just take a cursory glance at your phone, where you’ll find the answers just as easily—and much faster. Instagram is the de facto tool for women and men to share their new purchases, their trophy pieces, and their “candid” shots of carefully composed outfits (not to mention what they’re eating for dinner or where they’re sailing in Italy). The collective mind-set feels akin to that old adage about a tree falling in the forest: If you don’t share it on Instagram, did it even happen? And if you invest in that enormous Jacquemus sun hat and don’t post a photo with it, are you just missing the entire point?