Digitization is transforming businesses in every industry, opening up a $2.1 trillion global market opportunity by 2019, according to IDC*. The path to
digitization requires a digital network that evolves beyond just connectivity. This new network will enable business innovation, generate insights and
create customer experiences. It will reduce cost and complexity with new orchestration and automation capabilities, while protecting the business with an
architecture designed for security.

"In the IoT era, enterprises are addressing how to move to digitization with tremendous innovation in networking, including software defined networking
(SDN), network function virtualization (NFV), open API's, cloud management, analytics and more. Though these innovations offer great promise to improve
operational efficiency and enable digital applications, adoption has been slow due to the difficulty in consuming these many new technologies. The market
needs a solution that integrates the critical innovations in networking software into an architecture that can achieve these promises in an integrated and
easy to consume manner. Cisco DNA does just that," said Mike Weston, Vice President, Cisco Middle East.

Cisco DNA is built on five guiding principles:

Virtualize everything
to give organizations freedom of choice to run any service anywhere, independent of the underlying platform - physical or virtual, on premise or in the
cloud.

Designed for automation
to make networks and services on those networks easy to deploy, manage and maintain - fundamentally changing the approach to network management.

Pervasive analytics
to provide insights on the operation of the network, IT infrastructure and the business - information that only the network can provide.

Service management delivered from the cloud
to unify policy and orchestration across the network - enabling the agility of cloud with the security and control of on premises solutions.

Open, extensible and programmable at every layer
- Integrating Cisco and 3rd party technology, open API's and a developer platform, to support a rich ecosystem of network-enabled
applications.

"The digital network is the platform for digital business," said Rob Soderbery, SVP for Enterprise Products and Solutions, Cisco. "Cisco DNA brings
together virtualization, automation, analytics, cloud and programmability to build that platform. The acronym for the Digital Networking Architecture - DNA
- isn't an accident. We're fundamentally changing the DNA of networking technology."

Cisco recently announced automation, virtualization and cloud management capabilities in support of the DNA architecture, including APIC-Enterprise Module
(APIC EM) Platform and Automation Services, Evolved IOS-XE and Enterprise NFV and CMX Cloud.

To support Cisco customers and partners on this network transformation journey, the Learning at Cisco and Cisco DevNet developer programs are committed to
educating and enabling networking professionals transitioning to a software-driven networking model. Network Programmability Specialist Certification is
available built on top of Industry award winning CCIE and CCNP programs. As developers and engineers build on DNA, Cisco is making available training,
hands on exercises and certifications to enable the workforce of the future.

Cisco Capital Easy Pay is a new global offer is specifically created for DNA. It allows a three-year fair market value 0% lease for all products as part of
Cisco DNA. Customers pay 90% of the cost, over the three-year term, providing predictable monthly payments and cash flow management. At the end of the
three-year term the customer has three options: keep, return and refresh or purchase the assets for 10% of the original purchase price

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.