“There’s a lot of pumpkin farmers out there, but not a lot of pink ones,” Bouwman said. “This was a combination of a new product, a new opportunity, and most important, a way to support a cause that affects nearly every family.”

About 50 vegetable growers nationally were a part of the campaign, started by the Pink Pumpkin Patch Foundation. The farmers supplied about 900 retailers nationwide with the pink pumpkins.