Contains xylitol to help prevent plaque, zinc citrate to control tartar, & silica for whitening.

Why Antiplaque Tartar Control plus Whitening Toothpaste?Tom's Antiplaque Tartar Control plus Whitening Toothpaste helps you control plaque and tartar buildup and whitens teeth every time you brush, without artificial ingredients or harsh abrasives that can damage enamel.

Fluoride-free formulaSome people do not want fluoride in their toothpaste. We produce a fluoride-free toothpaste because we respect our customers' diverse needs and interest.

Dear Friends,When we founded Tom's of Maine in 1970, we based it on the idea that nature has answers to our everyday needs. Over the years, our team of herbal experts, dental health professionals, and scientists has proven our original belief: Ingredients from nature really work. What makes our products so effective? We use natural ingredients in innovative ways without adding anything artificial. From toothpaste and mouthwash to soaps, shampoos, deodorants, and self care, we think you'll enjoy the effectiveness and natural flavors and scents of our products. Let us know what you think!- Kate & Tom Chappell; Cofounders, Tom's of Maine

This product contains does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors; or animal ingredients. Tom's of Maine products are tested for safety without the use of animals.

Teeth feel cleaner longer. Taste is light, not harsh and even my picky husband that would ONLY use a certain type of a specific brand tried this and liked it.

I haven't been to the dentist yet to test the performance since I've only been using this toothpaste for 2 months but if it is working as well as it feels like it is, I've found my new toothpaste for life.

VS

Most Liked Negative Review

Contains Sodium Lauryl Sulfate - avoid

Sodium Lauryl Sulfate is a cheap mostly industrial degreaser. It is at best controversial and can be found in dozens of articles and studies which have found it to be a skin irritant which...Read complete review

Sodium Lauryl Sulfate is a cheap mostly industrial degreaser. It is at best controversial and can be found in dozens of articles and studies which have found it to be a skin irritant which can be absorbed through the skin (particularly in the mouth) and affect internal organs. Check ewg.org It is true that the chemical is controversial.

While this chemical may not be DDT, it is at least controversial and has no place in a product calling itself Natural that you're going to put in your mouth.

Love this Tom's product, and have grown to really trust this brand. Mu only complaint about the toothpaste is that it contains Sodium Laurel Sulphate, a known irritant that adds no value to the effectiveness of the product. Who needs suds, anyway?

This toothpaste is my favorite because I love the thick foam it produces and the yummy peppermint taste that isn't too sweet. I don't see any "whitening" effect from the toothpaste, but I use it daily because I love the cleaning, taste, and tooth protection.