WHY: Because we all like the opportunity to talk, taste, brew and compete with coffee!

Other big deals:

We’re very excited to be sharing our booth with an awesome list of GUEST ROASTERS, who will be pulling shots of their coffee from our machines. They’ll be at our espresso bars with LM & Mazzer equipment, and at our brew bar, with equipment from Marco & Mazzer.

SARAH DOOLEY, our Customer Service & Sales gem will be competing in the United States Barista Competition, first going on Friday at 3:55pm! We can hardly wait to support her as she makes us and Olympia Coffee Roasters quite proud.

You (industry professional) are invited to come to La Marzocco OUT OF THE BOX NYC Wednesday, June 9. OUT OF THE BOX will be an evening celebrating coffee and the fun toys we use to brew it. It’s open to all those in the specialty coffee industry, no tickets or registrations required. The Chelsea Market event space is limited in size so please arrive early to ensure entry!

Pressure Profiling Bike Race: Our tech guys Roger and John (doesn’t hurt that Roger used to be a bike mechanic ~10 years ago) modded an old bike to directly power the water pump – and voila! Pressure profiling via cadence! It serves to burn the calories from the drinks and to demonstrate the progressive pressure profiling capability of our new machines. The bike isn’t pretty bike but then again, I’m not volunteering any of my personal bikes for sure. Top competitors from each round will receive prizes. Two rounds – 7‐9pm and 9‐11pm.

Manual Brew Deathmatch: Featuring the Marco Uberboiler and Ecoboiler. The first ever type of event in the USA. Two competing baristas will brew coffee using either a Marco Uberboiler or Ecoboiler and a brew method of their choice – Hario V60, Bonmac, Clever, Chemex, press pot, Eva Solo, or Aeropress. Scoring will be based on % yield/strength via MojoToGo (45%), taste (45%), and method/fun (10%). Top competitors from each round will receive prizes. Two rounds – 7‐9pm and 9‐11pm.

Killer custom Knight Rider La Marzocco Linea from Espresso Parts! Joined 2 and 3 group Mechanical Paddle Linea with two groups reverted to semi-auto, all stealth black finish, and with sliding LED lights on the bottom. No, it doesn't talk.

Matte black finish on the Knight Rider Linea.

Espresso Parts' custom GS2 with glass side panels.

The Original. The GS.

Chris Davidson from Atlas Coffee Importers double barreling with the two Swifts and the GS/3.

In the saddest post on this blog to date, we are sorry to announce that Jacob Ellul-Blake is no longer with La Marzocco. For the past 4 years, Jacob has been LM’s North American R&D and end user liaison, effectively translating real world feedback into practical product development. Chances are that you may have worked with him on upgrading your machine or hung out with him at various barista competitions/jams.

You may have also seen Jacob gracing the front cover of Barista Magazine, the issue that was passed out at this year’s SCAA. Jacob’s recent project was working with industry leading baristi and LM Italy on the new, full pressure profile espresso machine prototype (as shown in the banner above this blog), which is due out sometime in 2010.

Jacob gracing the front cover of Barista Magazine

If you’re lucky enough to know Jacob personally and still have his cell phone number, you might be able to bug him about PID questions. For everybody else, LM Tech Support is here to help.