A Career in Market Research

Market research offers a wide array of job profile from which you can make your selection. In essence, the market research wing of any company plays a pivotal role in helping the company make profits through selling their products. This department collects facts, analyzes them, and compiles the findings into a report which also contains suggestions about the possible steps that the company needs to take in order to sell its products.

Market research careers are high paying jobs and have been identified to be job spheres that hold much promise of growth. While an average employee earns around 61k annually, few of the best professionals working in this department for the top notch companies rake in over 100k a year.

Now if this little trivia has got you interested in market research jobs, then allow me to elaborate on the conditions that you need to fulfill in order to bag a job. Not only do you need a bachelor’s degree in marketing, you need to have other qualities as well. Depending on your attributes, you are sorted in to different working units within the market research department.

To understand market research career profiles, you need to understand the types of job posts available in this wing:

• Market Research Manager- If you have good supervisory ability and can do justice to the authority that has been put in your hands, you are a definite manager material. All you need to do is to ensure that the subordinate staff are doing their bit and compiling the report on time. If the department runs slow and fails to turn in their key findings on time, a company is rendered paralyzed for without the feedback from this wing they will be unable to market the product.

• Market Research Executive/ Analyst- These people play an important role within the wing itself. Not only do they chalk out the course of action plan that this wing is going to undertake in order to file the report, but they also play a hefty role in analyzing the facts collected by others working in this department.

People who are market research analysts or executives need to have a critical reasoning faculty apart from the ability to analyze and deduce results from a set of given facts. These are also the employees who work non-stop in identifying the key findings of the primary research work and in filing a strategy based advice report. Since this report is mostly presented in front of the company executives, people working in this unit cannot possibly suffer from public speaking phobia. Finally they also need to have a good grasp over the language, for it is their way of presenting the facts in paper that will earn them brownie points.

• Market Research Worker/ Interviewer- These are the people who are credited with carrying out the work at grass root level. From designing online polls and questionnaire to conducting face to face interview in order to feel the pulse of the market and collect data; they are the nuts and bolts that hold the department together.

Now that you have a fair bit of idea about market research job profiles, I am sure you will be able to get a clearer picture and judge for yourself, if this is the right job sphere for you or not!