Apple Stores are now called Town Squares

“We’ve always said that our people are our soul… but along with our amazing teams, our commitment to design sets us apart. That’s why we think of Apple Retail as Apple’s largest products. And like all of our products, we design new features,” said Angela Ahrendts, president of retail at Apple, at the company’s iPhone 8 event.

Apple Stores around the world will now be called Town Squares, in part because the company sees its retail locations as gathering places.

As part of the rebranding, app developers and entrepreneurs will have a quiet space called the boardroom for them to work with another. Further, Town Squares that have the necessary space will feature outdoor plazas. Additionally Apple mentioned that there will be areas setup just to hang out within Town Squares called the “Forum.”

While stores in New York City, Paris and Chicago will be changed and adapted into Town Squares, Apple did not mention what it will do with its current Canada retail locations.

There is a chain of stores in Edmonton called Town Square already. I can see problems.

Captain Pokemon

Yep, Apple will sue all the town squares in Canada… They’ll forced Waterloo Town Square to rename the place.

gremlin0007

Apple invented Town Square, that chain is gonna get sued into oblivion

Mo Dabbas

They can call it whatever they want. People will still call it “Apple” or “Apple store”. You would never say to your friends “hey I’m going to the Apple town Square”. that sounds so dumb

Brad Fortin

that sounds so dumb

People used to say the same thing about the iPad (“It sounds like the term for a sanitary napkin, oh my!”) but now “iPad” is synonymous with “tablet”.

Mo Dabbas

iPad was a new product. Apple could have called it whatever they want (I actually don’t remember the sanitary napkin jokes, I was too young and not too much into tech).But this is pretty much a store that they are trying to give it a fancy name