Fergus O Connor

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How to optimize your Google AdWords strategy.<p>In order to succeed in the highly competitive AdWords pay-per-click (PPC) environment, you must find ways to lower your cost-per-click (CPC). The ability to lower your cost depends on a lot of variables, including the product or service you are …

If basil is bursting from your garden and you've always wanted to make homemade pesto, but don't love that it can be high in calories (one-quarter-cup serving is 276 calories), here's a lower-cal recipe that delivers all that fresh, sweet basil flavor, but with fewer calories and no …

If all your friends ask you for the same kind of help, there is likely a market for that skill.<p>Editor's note: this article is excerpted from Daniel DiPiazza's recently released book Rich20Something: Ditch Your Average Job, Start An Epic Business, Score The Life You Want.<p>If you’re reading this right …

LinkedIn is your opportunity to show the people you want to meet that you're worth their time.<p>I recently spoke in front of a group of 14 business owners. Afterward, I overheard one say to another, “I respect Sally Hogshead. I'd really like to meet her.” I chimed in, “Why don't you?” He responded, …

When my friends Katy and Nathan moved to Boston in 2014, they joined November Project, whose members gather for free early-morning workouts in cities around the country. It didn’t take long before they were hooked — on the workouts and the community.<p>Like an organized religion without the religion, …

The smartest money management tactics are well known and proven but few business owners apply all of them.<p>VP of Strategy with Freshbooks<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For the first time ever, there is data to clearly illustrate seven financial habits of highly …

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.<p>Over just the last month I've connected with three entrepreneurs who told me they rarely did any marketing for themselves or their small business.<p>I was really surprised. One is a …

So you have the Big Idea. You have the passion. You have the business plan. You can see your future success. All you need now is money in the bank, right?<p>Probably nine out of 10 startups are where you are, in need of operating capital. There’s no question ample cash reserves make launching a new …

Entrepreneur and Penny Stock Expert<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Successful entrepreneurs know that good habits don’t start on Monday and end on Friday. Entrepreneurs expect to work longer hours than anyone else, but they also know that they have to fuel that …

And it doesn't come with a manual.<p>Luckily, there's a multitude of excellent books from founders, VCs, and CEOs who have been through it all.<p>Here's a collection of some of the best books on management, leadership, and entrepreneurship for anyone from seasoned entrepreneurs to those just starting out.<p>…

Amazon #1 Best-Selling Author<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Before last year 25-year-old entrepreneur Nick Walter of Provo, Utah, had never heard of the Udemy online-course platform until a friend introduced him to it. An iOS developer, he quickly figured out how to …

Most people find networking to be a somewhat uncomfortable endeavor. But the task of meeting and greeting strangers en masse—and ultimately asking them for business—can be far more painful for introverts, according to research. Extroverts, who tend to excel at building contacts outside their …

<b>Childhood obesity has become a global epidemic, but it is not easy to treat. Now a scheme proven to help children shed pounds by asking them and their families to make numerous lifestyle changes has been adopted across Denmark.</b><p>A Danish paediatrician claims his pilot project has made a significant …

Entrepreneurship isn't for the faint at heart. Founders must forge their own path, gather resources and take on huge financial risks – all in the hopes of avoiding the fate that 80 to 90 percent of startups suffer: failure.<p>So to be successful, entrepreneurs really have beaten the odds – especially …

You'd never know it, but Simon Sinek is naturally shy and doesn't like speaking to crowds. At parties, he says he hides alone in the corner or doesn't even show up in the first place. He prefers the latter. Yet,with some 22 million video views under his belt, the optimistic ethnographer also …