London's Library of Things is a community space where members can borrow useful items, like DIY equipment or camping gear, for a small fee. The Library was funded through a successful Kickstarter campaign following a pilot…

During his travels around the globe, GDR's SVP for Global Innovation, James Mullan, starts to wonder whether Wi-Fi is now a fundamental human right... At the moment of asking this question, I have to confess it…

What's the attraction of airports as a retail design theme? GDR's Martin Reid wonders if brands really think that the sky's the limit. As our consultants take to the skies to see our clients across the…

Every quarter, GDR produces our Global Innovation Report packed with trends and innovation from across the globe. Each of our eye-catching covers is designed by a different agency, commissioned by us to help bring one of…

GDR Innovation Consultant Bia Bezamat is Brazilian, in case you didn’t already know. She looks at the Olympic games in Rio as an opportunity for brands to show their ability to jump on the cultural bandwagon.…

Why are so many cafes and hotels following the same rulebook? Why is the brand experience reduced to this same tired style? GDR’S Martin Reid considers how to balance customer expectations without compromising brand values Earlier…

Shifting consumer preconceptions is never easy, but that’s precisely what Tesco is hoping to do with its new pop-up wine bar in London’s Soho. GDR Innovation Researcher, Lamorna Byford, went to the bar to find out…

The British co-living developer, The Collective, recently unveiled its newest venture – Old Oak. Is this a completely different way of living, that enables possession-free millenials to embrace the creative and social potential of a peer-based…

Historically, it’s probably fair to say that household goods and appliances have not been the most exciting product category to shop. Getting customers excited about the daily routine of laundry can prove tough, and bigger ticket…

Last summer, interactive retail store The Dandy Lab opened in London’s Spitalfields Market. The cutting-edge menswear store explored original strategies for the customer journey in physical retail, as well as retail technology innovations. Now that its first experimental…