CheckoutSmart shopper marketing blog

CheckoutSmart launches easy online grocery ratings & reviews

Shopper Marketing agency CheckoutSmart’s new offering taps into the known online and in-store sales benefit from increasing an items rating and reviews. A report fromPowerReviews says the threshold for securing shopper trust at the product level is to collect up to 50 reviews.

The main difficulty to date with increasing branded grocery ratings and reviews has been finding enough of the exactly the right sku buyers and then contacting them. We solve this conundrum by getting our grocery shopping members to buy your product and then asking them to provide the review in a simple, quick to execute solution. With our Rapid Review Program (RRP), we have a cost effective and guaranteed way of increasing your ratings and reviews across all the major supermarkets and health & beauty retailers.

Increasing ratings and reviews is ideal for NPD, core skus or any line that is under threat of delist. We recommend working with us on a program to cover all your skus over a short period of time to maximise the on-going sales impact and ROI.

Here is how it works for one item:

The item and retailer for the campaign are agreed upfront

We run a targeted cashback campaign to our RRP group

When we have enough claims, an email is sent asking for a review

The activity will run until required number of reviews have been published (usually <2 weeks)