Tuesday, 6 May 2008

How Hollywood movies influence culture and consumer behaviour - according to VW

How do movies influence consumer behaviour? VW ran an ad in last weekends' Observer Film Quarterly supplement that showed a graph detailing how certain movies have influenced popular culture.

There is no source for the data, but I like the idea that there is a distinct correlation between the release of 'Ferris Bueller's Day Off' and school attendance or a big fall in Karaoke variation at the same time that 'The Bodyguard' was in cinemas!

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