LIVE UPDATE: Apple’s Macworld Expo keynote coverage

10:38 PT – JS: And that’s the keynote! Thanks to Dan for an excellent job with the play by play. On with the show.

10:37 PT – DM: It’s a wrap. No new Mac mini, no Steve Jobs cameo. But we had Tony Bennett. So, you know, tradeoffs.

DB – This is strange — we had a Mac mini announcement putatively leaked yesterday, on a company press release no less, so it would seem to have more legitimacy than utter unfounded rumour. What were they talking about?!? This one will be dissected ten ways to Sunday.

10:37 PT – DM: And Tony Bennett is retreating on the sliding stage, waving goodbye. Phil says “thank you very much” and it appears that that’s our show. Phil is thanking family, people at Apple, etc.

10:35 PT – JS: “I Left My Heart In San Francisco.” You get extra points if you identified it from the preamble, which begins with “The loveliness of Paris…”

DB – And, rounding up the set, will be ‘I Maxed Out My Amex in San Francisco”

10:28 PT – DM: The third new thing has to do with iPhone. Now the iTunes Music Store is no longer iTunes Wi-Fi Music Store; you can now download and buy on 3G network as well. Same price and same selection on the iPhone as on iTunes. Same quality too. You can preview and purchase and you can buy anytime, anywhere on 3G. This starts today.

10:28 PT – JS: Big news. Amazon has had this for a while now, and the record companies were withholding the DRM-free songs from Apple’s store. Now they get variable pricing, and Apple gets DRM-free. It makes it more likely that I’ll start buying iTunes tracks again — I’ve been using Amazon MP3 for the past year, almost exclusively.

10:26 PT – DM: First, the price: we’ve had one pricing model for all songs. Starting in April they’re giving them more flexibility: three tiers at $0.99, $0.69, and $1.29. More songs are going to be offered at $0.69 than $1.29 says Phil. The second thing: iTunes Plus which, as you know, is DRM-free. Encoded at 256kbps AAC encoding. One-click upgrades. New today? Starting today 8 million songs will be offered DRM-free (couldn’t get that last 2 million, huh?). By end of quarter, entire catalog will be DRM-free. In case you missed it: All songs will be DRM-free in iTunes.

10:24 PT – DM: But we’re actually going to talk about iTunes too. Started music store in 2003. Now it’s 2009. 6 billion songs sold (one for every person in the world?). Over 10 million songs available, largest library. Over 75 million accounts with credit cards. Wanted to give people a legal way to purchase songs over the Internet. And, of course, they became the #1 channel for music. So what’s new in 2009? Three things.

DB – One for every person in the world? Where’s mine?

10:22 PT – JS: (Off topic: I am told we’re having a musical guest today. I am going to assume that someone is going to teach us how to play guitar or piano.)

US10:22 PT (05:22 AEDT) – DM: One configuration, but you can build-to-order. Still at $2,799. 2.66GHz Core 2 Duo, 4GB RAM, both graphics chips, 320GB hard drive, and a SuperDrive. Starts shipping in late January.

DB – So, that’s about $A4499 for those of you tuning in from the southern hemisphere. Not exactly cheap but still better value for money than the MacBook Air!

10:21 PT – DM: They claim discrete graphics get you 7 hours of battery life; integrated gets you up to 8 hours. Three hours longer than previous 17″ MacBook Pro; 60% increase. Will be interesting to see how the real-life tests bear that out. MBP is PVC- and BFR-free and takeback and recycling programs.

DB – Will also be interesting to see what Australian equivalents are announced. Takeback programs are decidedly patchwork here.

10:19 PT – DM: 17″ MacBook Pro is free of many toxins. Highly recyclable aluminium and glass. The battery lifespan is supposedly extended to 5 years, meaning fewer batteries in landfills. There’s a shot of the bottom of the 17″, with no access panel (does that mean no RAM/HD upgrades either?).

DB – 5 years? That’s longer than Apple supports many of its own products. And does it matter that the batteries last 5 years, if you can’t take them out to dispose of them?

DB – Might I take this opportunity to mention that Australian Macworld is also free of many toxins, and totally free of aluminium and glass. Although we have many pictures of both.

10:18 PT – DM: Adaptive charging reduces wear-and-tear as you recharge. Up to 1000 recharges; 3x industry standards. There’s a chip in the battery that talks to each the cells and reports on state to system; system adjusts current accordingly.

10:19 PT – JS: Prediction: The MacBook Pro battery video will be the new processor pathway video of that Macworld Expo New York keynote earlier this decade. Legendarily random and long and self-congratulatory. But it’s green, I’ll give ‘em that.

DB – How can a video be green? Maybe a cable has come loose in the overhead projector. I’m sure they’ll get someone onto that pretty quickly.

10:17 PT – DM: Doesn’t use the same cylindrical AA cells that most batteries do. Instead they use custom-shaped cells. Lifespan of cells is 3x industry standard. It’s hypnotic, watching them make batteries.

10:17 PT – JS: This is amazing. It’s really an entire video that’s been built to explain why Apple’s not allowing the battery to be removable in the 17-inch MacBook Pro. I know this is a controversial topic, though I do agree that most users will never buy a second battery. However, Apple’s been pretty skimpy on licensing the MagSafe power connector to allow people to build external backup batteries. It would be nice if Apple would loosen the restrictions on MagSafe while it’s preventing people from swapping batteries.

10:15 PT – DM: Innovative new battery: longest lasting battery life ever, but keeping notebook just as thin and late. Phil’s going to run a video about *batteries*. Bigger battery means more capacity, but the problem is where do you get the space? Turns out it takes a lot of space to make a removable battery. Duh duh DUH!

DB – Batteries? As if this keynote needs filler. This will be a sore point for many potential purchasers though, especially in a power-guzzler like the 17″ MacBook. That big screen doesn’t run on Reality Distortion Field energy alone, guys.

10:11 PT – DM: For the last 8 months running, if you look at the list of laptops sold in US, MacBook has been #1 on the list. So here’s the 17″: 0.98 inches (2.5cm) thin. World’s thinnest 17-inch notebook. It’s 6.6 pounds (3kg), which also makes it the lightest 17-inch notebook. 1920×1200 LED backlit. 140-degree height/120-degree width viewing angle. 700:1 contrast ratio; 60% greater colour gamut than previous notebook display. It’s got a glossy display, so they’ve also got a $50 anti-glare option. Same display properties as last 17″.

DB – What the heck is a ‘gamut’? I just want to play World of Warcraft on the thing?!? And why add glare to a product, then charge $US50 for the option of getting rid of it?

10:10 PT – DM: And on to thing #3. It’s the new 17″ MacBook Pro. It’s finally getting the unibody upgrade. Let’s take bets: will it have FireWire? 400? 800?

10:09 PT (05:09 AEDT) – DM: Surprise! You can also share Keynote presentations and, presumably, Numbers spreadsheets. This is the beginning of a new service, says Phil. You can sign up free for the beta, but there will be a fee later. There’s a place where people can send in comments (and Apple can presumably ignore them). You can use it to access your documents from anywhere in the world. It’s available as the beta today.

10:05 PT – DM: Here’s what it looks like on the other computer. There’s an email that asks you to view the document; click it and it opens in any popular browser. You can flip through and leave comments. There’s a download button that lets you choose to download it as a Pages document, PDF, or Microsoft Word file.

10:04 PT – DM: A Pages document about the Mars Phoenix Lander. “In my spare time I’m a rocket scientist,” says Phil. There’s an iWork.com button on the toolbar; it prompts Phil to send an invitation, linked in to your address book. Pages creates the different formatted versions of the doc and sends it to iWork.com.

10:03 PT – DM: One more thing with iWork: it’s iWork.com (I think *one* person just clapped). iWork.com is a new service to share documents with other people online, including collaboration. You can invite people who can then go view your documents online, add comments and notes, and then download a copy in multiple formats. Don’t have to copy-and-paste your documents in email. Phil’s going to give us a demo.

DB – OMG it’s like I’m psychic.

10:02 PT – DM: But if you want to get both and haven’t upgraded to Leopard. Now there’s a “Mac Box Set” where you can get Leopard, iWork ’09, and iLife ’09 for $US169 (that’s a pretty darn good deal). It’ll shape in late January with iLife ’09.

10:01 PT – DM: You can link charts into Pages as well; change it in Numbers and it reflects the view in your Pages doc. Lots of new templates in Numbers too. And that’s Numbers ’09. And that’s iWork ’09. I can barely contain my excitement. $US79 for iWork and $US99 for the Family Pack. Or $US49 with a new Mac. iWork ’09 is shipping today.

DB – Yes, but when will it be available online like Google Apps?

10:01 PT – JS: My turn to woo-hoo. Linked charts! So now you can make a great chart in Numbers and embed it into a Keynote presentation, with updates when the data changes.

9:58 PT – DM: And the third product is, of course, Numbers ’09. Finally, a fun, easy-to-use spreadsheets (uh huh). So they’ve added table categories. A new “categorize by this column” choice and it automatically creates a table based on that category. Most advanced feature requested was more powerful formulas. Over 250 functions; new function view, type in and search for the function you want. Passing your mouse over a variable in a function gives you a tool-tip and it’s all colour coded.

9:57 PT – DM: Support for MathType & EndNote: formulas that scientists and engineers want to use. EndNote is for scientists, engineers, people publishing papers. EndNote support is pretty huge in academia; nice to see integration in Pages, since it’s a big Microsoft Word feature. New templates as well: certificates, envelopes and letters, etc. And that’s Pages ’09.

DB – Yes but does it include a selection of pre-fab university degrees to print your own diplomas? Just curious, mind you.

9:55 PT – DM: Pages ’09. First up: full screen view. “It was a dark and stormy night” says the page. But you want to stop and focus on your writing (oh, boy, that’s for me!). It excludes everything else so you can just see your work, like WriteRoom or many other Mac writing apps. Move your mouse up and you still have access to the menus. Dynamic outlines: type your outline, different levels, different font sizes; reorganise your thoughts; and your page view reflects any changes.

DB – Great – they demo Pages with what is generally held to be the worst opening sentence, ever.

9:55 PT – JS: It’s rare to get woos and cheers for a presentation program. But the animation effects are very cute. And more importantly, the Keynote Remote app will be a boon to presenters. Although, 99 cents, Apple? Do you really need that cash? Why not free? Or if it’s really valuable, why not $10?

9:51 PT – DM: Object transitions: simple animated transitions. Text transitions: swing transition. Energy shimmers into Efficient. (“That’s for you Al,” Phil says to Al Gore, who’s sitting right in front.) Anagram: “twice as fast” to “half the price.” There are plenty of transitions between charts and graphs as well. Woooo…? New themes as well: Kyoto, Showroom, Brushed Canvas, Venetian. One more feature: new Keynote Remote. It’s an iPhone/iPod touch application that lets you control your keynote presentation. In vertical mode it shows you slide plus speaker notes; horizontally shows you current slide and next slide; flicking through your presentation advances in your slides. It’s a $0.99 application—”you can see we’ve already given it five star reviews.”

DB – Hold on, is that fair? I smell a lawsuit coming. The Keynote Remote is cool, wonder how long it will be until Apple branches into home automation.

9:51 PT – JS: Yeah, in a more professional tool you’d call Magic Move “tweening” — you set a start and an endpoint and the program figures out the in-between. Also, this appears to be an example of Apple’s Core Animation framework in action.

9:50 PT – DM: Magic Move: you set up your slides and Keynote does all the options for moving objects between your slides. Looks a bit like the way Flash does animation.

9:49 PT – DM: Moving right along. A completely new version of iWork ’09. Very, very sparse applause. Keynote ’09: Phil’s using it for this presentation (taking a page from Steve’s playbook). Here’s what’s new.

9:49 PT – JS: That’s a lot of stuff in iLife ’09, and of course you know there’s a lot more that we didn’t even see. Sorry, iWeb, you’re in the penalty box with iDVD now.

9:48 PT – DM: There are also new versions of iWeb and iDVD ’09 as well…but we’re not going to talk about those today. $US79 for upgrade; $US99 for Family Pack. It ships at at the end of the month. That’s the first thing Phil wanted to talk about.

9:46 PT – DM: Here’s another clip of one of the lessons, John Fogerty talking about being fascinated with Beethoven’s 5th symphony opening. Pretty cool: but I bet they can’t teach you how to play Guitar Hero.

DB – Now the real question is, has Apple bought Guitar Hero (OK, it’s unlikely), or made its own? If there’s a how-to feature, surely it can’t be long before someone does the iPod touch/iPhone app that lets you rock out to GarageBand songs and gauges your accuracy? Why not allow a scoring system for input from MIDI devices? GarageBand already has the fake band graphical capabilities. Wait a second, I think I’ve just had my million dollar idea. See you all later – from the front of my new Ferrari!!!

9:44 PT – DM: They’ve also got Artist Lessons: musicians teach you to play their songs. Here’s a few: John Fogerty; Colbie Caillat; Patrick Stump; Sting. Piano: Sarah McLachlan; Ryan Tedder; Norah Jones. They’re going to add more and more. I think this really illustrates how much Apple really loves music. Can’t wait for the iMovie feature where Martin Scorsese tells you how to direct a world-class drama.

DB – Now Apple is competing with YouTube too?!? (you can find loads of how-to videos there) All we need is for it to use the iPod touch/iPhone like a Wii remote in Wii Music.

9:44 PT – JS: Important point: Instructor Tim is the teacher in both videos. I wonder how many instruments he knows how to play?

9:41 PT – DM: Just one more app Phil wants to spend some time on: GarageBand ’09. And here’s the one feature Phil loves: “Learn to Play.” Built in HD videos of instructor, and it shows you the instrument in front of you. The instructor talks just like Bob from the iPhone videos. It includes 9 basic lessons for guitar and piano for free. Download them when you need to use them.

DB – Wonder whether there are more advanced lessons too. Ideas like this are good but usually fall down once you get through the initial content.

9:39 PT – DM: On to Themes. There are five themes, he’s going to show us Photo Album. Adds titles and transitions, mixing with cross dissolves and it puts in a credit “Directed by Phil Schiller.” Ooh, meerkats. Looks almost professional (assuming you have a really, really nice camera and some skills).

9:38 PT – DM: Animated Travel Maps. Alright, I admit: I’ve always wanted to be Indiana Jones. Drag a map in, type a couple letters and it helps you find the location. You can drag a new map in and it just replaces it, remembering the location. Works with multiple cities, just in case you’re running around the world looking for the Ark of the Covenant.

9:37 PT (4:37 AEDT) – DM: Now he’s going to show us clip adjustments, like the speed. So you can slow down that really quick moment, like this shot of a leopard jumping down the tree. There’s video effects; instant previewing, no rendering. Ooh, aged film. For your home silent film movie projects.

9:35 PT (4:35 AEDT) – DM: There’s a new Project Library that shows you all your film clips. Showing us a clip taken in a jeep in Africa. But iMovie does stabilisation; it figures out the motion by comparing frames to subsequent and previous frames. Okay, that’s pretty darn impressive.

9:33 PT – DM: The new “action” pop-up shows the precision editor. It shows all the different material that could be used for the edit; just a click lets you move the edit seamlessly. You can easily join two clips together and set the point at which you want to cut between them. If the audio isn’t as smooth as the video, you can edit the audio separately from the video, extending audio from the first clip over audio from the second clip to cover the sound differences. That’s nice.

DB – That sounds suspiciously like timeline-style editing. Thank goodness! What about effects like changing video speed, I wonder?

9:33 PT – JS: The pop-up item that lets you select what you want to do with a clip — insert it, just insert the audio, etc., is going to add a huge amount of power to iMovie. Really nice. Can’t wait to get my hands on it. And I like iMovie ’08. iMovie skeptics, feel free to remain skeptical. We’ll report more when we get our hands on it.

9:32 PT – DM: He’s skimming along to take dialog from one segment, then dropping it in the project; he gets the audio only part and it layers that in under the other videos. That kid’s acting is worse than Jake Lloyd in The Phantom Menace, though.

9:31 PT – JS: Randy was the guy who came up with the original software that became iMovie ’08. Don’t blame him, friends — iMovie ’08 is great for what it is. The fact that it replaced the old iMovie, that wasn’t Randy’s doing. He’s a really smart guy, and it will be interesting to see just how much Apple has done in iMovie ’09 to address the issues with iMovie ’08 and make it a more suitable tool for people who need to do more advanced work.

DB – In other words, something more than the Apple equivalent of Microsoft Movie Maker. (was that too harsh?)

9:30 PT – DM: Automatic video stabilisation to help take away the caffeine jitters. So let’s take a look at the demo. And they’ve asked the engineer who recreated the movie to come up: Randy Ubillos, Chief Architect of Video Applications.

DB – Video stabilisation? My family will thank Apple no end. Not that my videos are, you know, shaky. Of course not.

9:29 PT – DM: A new precision editor, expanded timeline view for advanced users. Advanced drag & drop: it gives you the option to replace, insert, use audio only. New dynamic themes with titles, transitions, even credits. Animated travel maps: now you too can be Indiana Jones!

9:29 PT – JS: iMovie ’09: The Apology! In a nice way Phil admits that a lot of people were frustrated by the limitations of the last version.

DB – How nice of them! iMovie ’08′s limitations have been widely lambasted. This will be well received.

9:28 PT – DM: That’s just the first product. Now we’re moving onto iMovie. Somewhat hesitant applause from the people who kind of preferred iMovie ’06, I think. Not every feature made it in when they rewrote iMovie back in ’08. They’ve added “depth and power.”

9:27 PT – DM: There’s a second view in Places, column view. Lists all the places you’ve taken photos: countries, cities, states, locations—looks a lot like the “browse” view in iTunes. That’s Faces and Places in iPhoto ’09.

9:25 PT – DM: Wow. In one event taken with a geotagging-capable camera, it zooms into the city level and shows you the locations within the city where each photo was taken. You can hover over any of them and it shows you which photos were taken where. Phil clicks on the Eiffel Tower and it shows just the pictures taken on the tower.

DB – I wonder whether this integrates with Google Earth or uses its own engine.

CO – Own engine, I think.

DB – This could be an expensive and difficult rivalry — shows that Apple is determined to set its own agenda in online services. Competing with Google Earth won’t be easy, even for Apple.

9:24 PT – DM: On to places. We’re going to look at the map and zoom in on some pictures taken in Aspen: it shows you all the photos taken at that location even over multiple events. If you’re adding a location to events, it auto-suggests locations from its databases.

9:23 PT – DM: iPhoto can also make a Smart Album that shows you all the picture of a particular group of people, like your family: drag multiple faces into the sidebar and it creates a smart album with pictures that contain at least one of those people.

9:22 PT – DM: So the face detection pulls up all the other photos in your library that it thinks might be the person you’ve identified. If you drag over, you can confirm multiple photos. And as you identify more photos, iPhoto can do a better job of identifying the faces from your library (kind of like the way your spam filter improves).

9:21 PT – JS: So when you are looking at an image in iPhoto, there’s an Add Name button you can click. Then it draws a box around the face (face detection in action) with a box below it that says “unknown face.” You can click and add a name. Then it tries to find that face in other photos.

9:20 PT – DM: He’s showing us Faces. But where’s Steve? No pictures of Steve? I kind of wonder how this Faces feature will work with pictures as bad as the ones that I take. Or where the faces aren’t front-and-centre. It’s a cool idea, though.

DB – I also wonder about how faces change over time — how much tolerance will it have for aging? (In which case I am stuffed at least as far as pictures of me!)

9:19 PT – DM: They’ve added more themes to printing and books. There’s a “Travel Books” theme now which actually incorporates maps into your books, using the geotagging. Available in soft- and hardcover. And it’s demo time!

DB – OMG, if I may. This is a photo hoarder’s dream! Now all I have to do is geotag those 2000 photos from my last US trip. Oh…

CO – (from keynote floor) Very cool, very cool indeed.

9:18 PT – JS: Intelligently dealing with photos in order to keep faces from getting misplaced in a slideshow is great, since that happens all the time when you generate random slideshows.

9:17 PT – DM: There’s a new panel for slideshows. Just click an Event, and it gives you built-in themes as options. He’s playing a slideshow with Vince Guaraladi’s “Linus & Lucy” in the background. They actually use the face detection to properly place the photos in your slideshow, so the faces are centered. The “shattered” theme is pretty cool looking. It’s hard to describe, but it kind of pulls the photo apart and then reassembles the next one. You can save iPhoto slideshows directly to iTunes so it syncs to your iPhone and you have the same slideshow there. Nifty.

9:15 PT – DM: Those would be enough, says Phil, but they’ve also added support for Facebook & Flickr. If you have Facebook set up, click the Facebook button and it sends the photo to Facebook. And if someone assigns a name to a person in your photo, the name gets synced back down to Facebook. And you can upload to Flickr with your geotags, etc.

DB – Facebook and Flickr but not Google Picasa Web — interesting omission, given Apple’s past support for all things Google. Perhaps it’s related to the fact that Google is demonstrating Picasa for Mac at the show today and is now a competitor to iPhoto.

9:14 PT – JS: iPhoto has a database of place names, too, so you don’t just have to navigate to the map. You can, for instance, type “Yosemite”, and it’ll zoom in

DB — Wonder how the Australian content will be. Sydney, Melbourne, Bris-bayne with big pins on them, or will it actually leverage a good database of local content? eg Google?

9:13 PT – DM: What about the photos you took where you didn’t have a geotag? You can assign a location to existing events by just typing in where you went (integration with Google Maps). You can double click to zoom in, go to street level, and click on any pin to go to the photos you took there, even if they were taken at different times. They’ve got satellite imagery as well.

9:11 PT – DM: They’re adding a third way to help you find your favorite photos, called “Places.” Wouldn’t it be great if you could organise by place? Click on Places in the Library and you get a map with pins for where your photos are. It uses GPS Geotagging, integrated in many new cameras and in “the most advanced cell phone on the market.” (It’s the iPhone – maybe you’ve heard of it?) Phil explains that your geotag stores your longitude and latitude.

9:11 PT – DM: They’re adding a third way to help you find your favorite photos, called “Places.” Wouldn’t it be great if you could organise by place? Click on Places in the Library and you get a map with pins for where your photos are. It uses GPS Geotagging, integrated in many new cameras and in “the most advanced cell phone on the market.” (It’s the iPhone – maybe you’ve heard of it?) Phil explains that your geotag stores your longitude and latitude.

9:11 PT – JS: I’m gonna guess that it doesn’t work with pets, but we’ll get back to you on that one.

9:09 PT – DM: Turns out it uses face detection. It highlights the face and asks you to give them a name. Click on it, type in a name; it adds a snapshot. Then it uses face recognition to find the same person across multiple photos. (Senior Editor Jon Seff wonders if it works with pets—good question!) You can click to confirm it’s a picture of the person, or double-click to say it’s not them. Phil says it’s not perfect, but it’s the best technology they’ve found.

9:08 PT – DM: Brand new iPhoto ’09. Last year they introduced “Events”, which took thousands of photos and turned them into a few hundred events. This year they’re adding “Faces.” Wouldn’t it be great if you could organise your photos around the people you know? There’s a new item, Faces, in the Library pane. When you click on it, you get a corkboard of snapshots of your favorite people. How does it work?

DB — Face recognition tagging at last? I’m sold already. I’ve only been waiting for this feature … all year.

9:08 PT – JS: Is it me, or are the references to Microsoft seeming old fashioned these days? Is Microsoft even a worthy competitor anymore? Especially when it comes to what Apple’s doing with iLife? I think the time has come for Apple to just ignore what Microsoft is or isn’t doing.

9:07 PT – DM: An entire new version of iLife. It’s iLife ’09. Check that one off the list. iLife is “one of the reasons people buy a Mac today.” Phil says there’s nothing like it on any other platform, despite what the people “up north” think.

9:06 PT – DM: 2008 was the biggest year in the history of company in Mac sales, sold 9.7 million Macs. They grew over twice as fast as the rest of the industry. A picture of the very, very shiny Mac product line. It’s all aluminum, baby. “If you want to hear a few new things today—and I assume some people do.” Phil’s got three new things for us today.

9:05 PT – DM: 3.4 million customers visiting an Apple Store around the world every week. That’s 100 Macworlds each and every week (ouch). The Mac is still an important part of business. “And so today is all about the Mac. I think that’s appropriate, at Macworld, to talk about the Mac.”

9:04 PT – JS: A very nice acknowledgment of the issues around this keynote without actually bring up the details. Deftly handled.

9:04 PT – DM: “I can’t tell you how much I appreciate you all showing up.” That got a laugh from the audience. Phil’s gonna start off with a little overview. First thing we’re going to talk about is how great the Apple Stores are, talking about the Beijing store they opened last year. Munich. Sydney, Australia. He’s pointing out the crowds of people. “What other company’s logo could you ever imagine in that photo?”

9:03 PT – DM: And there go the lights. We’re dimming and the show is ready to being. Here comes P{hil up on the stage. For those wondering about wardrobe, he’s wearing a blue collared shirt and jeans. And looking well coiffed as always. He gets a nice round of applause as he comes on stage.

9:02 PT – DM: Which should be any moment now, as the hour has just ticked past 9AM.

9:01 PT – JS: It’s “Life in Technicolor II” by Coldplay, from the recent EP Prospekt’s March. Wow, I know as much about Coldplay as Dan Frakes knows about Jack Johnson. (That’s a callback to a previous Apple event — we promise to stop being quite as self-indulgent once we get started with actual keynote material.)

8:59 PT – JS: Coldplay follows the announcement to silence our cellphones and paging devices. Does it say something about me that I can recognise The Killers and Coldplay? I will say this: the music we’re hearing does not sound like it was played directly from Steve Jobs’s iPod. By which I mean, no sign of Bob Dylan.

8:57 PT – JS: Not to throw out a sports analogy, but really, we cover these live events as if they were sporting events. Dan will be providing the play-by-play, I’ll be your color commentator, and Macworld’s own Dan Frakes, perched between us, is our “spotter.” He’s the guy we’ll go to if we miss a particular dollar figure or specification for a new product. So thanks in advance to Dan and the rest of the team surrounding us this morning. We hope we can help make this final Apple keynote at Macworld Expo a good one.

8:55 PT – DM: I can’t hear precisely what they’re talking about, but I imagine it’s in reference to the lovely San Francisco weather we’re having. I mean, what else is there to talk about, really?

8:54 PT – JS: This is the portion of the show where Dan and I tend to talk about the music that Apple’s playing as the hall fills up. And indeed, we just had The Killers, though I can’t quite place who’s singing the current selection. The press and Macworld Expo speakers have been seated and the rest of the hall is filling up right now. There’s a definite rumble of people talking behind us.

8:53 PT – DM: Hello live update followers. As Jason said, we’re ready to type furiously from the second row here at the keynote. So close that we can see the fabulous lines of Phil Schiller’s impeccable hairdo. These are the details that you want—nay, need to know.

8:51 PT – JS: Hi everyone. Jason Snell here from the Apple Keynote at Macworld Expo. Dan Moren is with me as well, and we’ll be reporting to you live as Phil Schiller takes the stage to present new Apple announcements (we hope!) in a few minutes.