Limitless movie helped by marketing tricks

A clever stunt in Times Square and tube poster campaign help new film with
Bradley Cooper.

Limitless, the new film starring Bradley Cooper and Robert De Niro, has already won acclaim for its sharp marketing campaign.

First they created a Youtube viral sensation where a user claims that he has invented a device that can wirelessly transmit a video signal to any screen in Times Square. More than a million viewers were innocently deceived.

If you watch the hacking video closely, the last screen the trickster hacked was playing Limitless's trailer before the video from his iPhone video transmitted to the screen.

The film has also been advertised in England on the London Underground with a poster campaign on the tube advertising “the clear pill” that unlocks your “full potential”. There is a picture of film star Cooper and links to the movie at the bottom of the advert.