ROCKFORD ­— The cyber world is big. Your small or medium-sized business is not. So how does the customer surf their way to your front door?

The Rockford Register Star can help you with that.

The newspaper has partnered with a Massachusetts-based digital marketing company to help businesses here bolster their online and mobile presence.

The Register Star will host a free seminar Feb. 7 to showcase Propel Marketing, a division of the newspaper’s parent, GateHouse Media. Propel offers a range of services, from website creation to online search optimization.

“The way that small businesses are successful today is very different than it was five or 10 years ago,” said Paul Gaier, the Register Star’s general manager and director of sales operations. “The consumer drives a lot of it. The business owner needs not only to have a Web presence but to constantly manage all their Web operations. Businesses must always be engaging with their customers digitally, especially in terms of providing them feedback.”

At minimum, the customer of today expects businesses to have a website, to show up in a search and be directed at least with a phone number and an address on a map. Propel helps small and medium-sized businesses be found online by their customers.

Propel launched nearly two years ago, and the Register Star was one of the first newspapers outside Massachusetts to offer its services. Propel’s home base manages the digital services, and Register Star sales staff are being trained in the offerings to bring local businesses on board and help them along.

The seminar offers one of three time slots to attend and features Shannon Kinney, president Dream Local Digital.

Topics will include a basic introduction to digital services and what Propel offers, from building websites to managing social media outlets and monitoring online reviews of your business.

Attendees will receive free analysis of their digital marketing and help with increasing the accuracy and distribution of their business listings online.

“Propel is the blue-collar version of Internet service, yet we have all the bells and whistles your business needs,” Gaier said.