Scripting

To start:

A. Identify your target demographic. (WHO do you need or most want to reach or sell to?

One of the biggest mistakes people make is to tell me they want to target everybody. I heard that once from the owner of a video game store. I suggested he place his ads on "Days of Our Lives"... and he got the message - the people watching that soap opera probably do not play video games. He would do much better on MTV2 or GH4. So identify your target demographic.

B. Get in in writing first with a script. Identify your MAIN POINTS for me and I'll write it for you - or you can write it.

In a typical 30 second TV ad, people usually remember about three ideas. That's it.

So identify the three things you most want people to remember when you run your ad - the last of those ideas being the most important, which is what you want them to do when they see your ad. Go to a web site, call a phone number, visit your store, whatever it is, that "call to action" is most important.

To make a great low cost ad, we start with a script. You can write it yourself or I can write it. If I write it, it helps if you can give me as much information as possible - including the three most important ideas you need to get across in the ad. To begin the process, you'll need to either make a down payment or pay in advance for the ad. If you pay in advance, you save money and I'll work on your ad as soon as we receive your payment.

C. I will do a 1st approval online version. I can change it up to FOUR TIMES after that to get it as close to what you want as possible.

Once I have an approved script from you, I’ll create an unlisted online 1st Approval version of your ad. You can then make changes and I’ll do it again. To keep my prices low, after you purchase the ad, I can revise the finished ad four times – that means producing up to four revised versions of the ad. This give you an opportunity to see a revised version based on your changes after seeing the 1st approval version, order more changes, see that new version, order more changes, see the next version, order more changes, and see one more new version. This should give anyone enough changes to get it very close to what they envisioned, unless they start making new changes to the ad that were never mentioned in the original script.

D. I will send you a Windows Media version and a Quicktime version and I will send a BROADCAST VERSION to your cable or broadcast TV station.

I will send you a link to download the actual files in Windows Media Format and Apple Quicktime H.264 format. I suggest the Windows Media format to use for uploads to your Youtube channel, to your Facebook pages, and other social media. The Windows Media files are smaller and take less time to upload, but are very good quality.

I normally send the TV ads I produce to stations across the country through a digital delivery service. This ensures excellent quality. Your purchase price includes sending each ad you purchase to one TV or cable TV station. Sending the TV ad to additional stations is $24 for each additional station (SD). It is $50 for each station receiving an HD broadcast copy.