Among the hires announced is Jay Gundzik, who joins Taxi as creative director. A former professional snowboarder, Gundzik has worked at several agencies in the U.S. including Modus Operandi, 72 & Sunny, Secret Weapon and Crispin Porter on brands such as Belvedere Vodka, Dominos, Kettle One Vodka, Tourism Australia, The Getty and GAP.

“Jay’s background and quality of work is unprecedented. Having worked both agency and client side, at tech shops and traditional shops, Jay brings a dynamic energy to our office which will help elevate the work and thinking,” Mike Leslie, Taxi Vancouver’s general manager, said in a press release.

Also in the creative department, senior art director Tony Hird and senior designer Sofia Pona have both been promoted to ACD roles.