Those ‘Beer For Farting’ Ads Are Hot Air, But Vice Is Giving Away Free Beer Anyway

The posters around Williamsburg mimicked an ad campaign for Old Blue Last, the beer launched by Vice in 2016. But instead of advertising “Beer for Drinking” they touted Old Blue Fart: Beer for Farting. And they directed passersby to Vice’s nearby offices for a free can. Which isn’t as crazy as it sounds; the stuff is on tap there. But let’s clear the air: Vice hadn’t caught wind of the posters, so its employees had no idea over 100 people were going to show up on Monday, looking to get a buzz on.

Instead of putting up a stink, Vice decided to turn the parody into a party. On Friday, Aug. 10, from 6pm to 10pm, they’ll throw a rager at Villain where there will indeed be free beer and mescal. According to the invite, the party (free with RSVP) will be “even better for farting.” How cheeky!

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Bedford + Bowery is where downtown Manhattan and north Brooklyn intersect. Produced by NYU’s Arthur L. Carter Journalism Institute in collaboration with New York magazine, B + B covers the East Village, Lower East Side, Williamsburg, Greenpoint, Bushwick, and beyond. Want to contribute? Send a tip? E-mail the editor.