Beacons are moving out of the pilot phase and helping retailers and marketers revolutionize in-store shopping

The beacon — a low-cost device that retailers can attach to store shelves or walls to communicate with customer smartphones — is coming into its own. Beacon programs are quickly moving out of beta phase and becoming an integral part of the retail industry.

Beacons can be used to power indoor maps, payments services, and location-sensitive product catalogs. There are many different beacon hardware vendors and systems — including Apple's iBeacon system — but they all share some basic characteristics. Namely, they allow retailers and event organizers to efficiently communicate indoors, without a need for GPS.

In a recent report from BI Intelligence, we gauge how far along beacons have advanced as an indoor-communication technology.

Consider:

Beacons — low-cost devices that communicate with smartphone apps indoors — will begin exerting a significant influence on US retail sales in 2015.

Beacon-influenced sales volume will ramp up quickly, as many forms of in-store marketing take up the technology, including couponing. iPhone and Android smartphones are compatible with this technology. We estimate that beacon-triggered messages could directly influence up to $4.1 billion of total US store sales this year (or .1% of sales volume at top-100 retailers). That figure will grow 10X in 2016.

Consumer app usage will help speed adoption of beacon programs. The lion's share of audience time on mobile is spent in apps. Beacon marketing requires that customers have targeted apps on their phones.

Beacons will help offline retailers integrate their loyalty, payments, and digital-marketing programs.

In full, the report:

Provides an explainer of how beacons work, as well as access to a supplementary FAQ

Shows a complete list of what factors are driving beacon adoption among retailers and shoppers

Includes a dollar-figure market forecast of how many sales will be influenced by beacon-triggered messages this year and in 2016

Looks at how much bigger sales influenced by beacons messages could be if retailers effectively harness the technology and convince consumers to opt-in to app-based beacon programs

Gives detailed examples of how retailers are using beacons today, and how they might be used in the future, based on our conversations with beacon vendors

Interested in getting the full report? Here are two ways to access it:

Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally.»Learn More Now

Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape — whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.

Our subscribers consider the INSIDER Newsletters a "daily must-read industry snapshot" and "the edge needed to succeed personally and professionally" — just to pick a few highlights from our recent customer survey.