online video viewing

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When it comes to deciding what to watch online, 68 percent of connected viewers pick YouTube first, a new study from Adroit Digital reveals. And those viewers, who now watch 15 hours or more of online video on any kind of connected device, would cut the cord instantly if a viable alternative to pay TV were available online.

Delivering a poor viewer experience cost global content brands about $2.16 billion in revenue in 2012, and "without a shift to higher quality, content brands will miss out on an additional $20 billion through 2017," preemptive video stream optimization provider Conviva said in a report on the state of online video.

In 2012, watching online video became more than just a hobby for cutting-edge Internet enthusiasts, found a survey performed by the Cisco Internet Business Solutions Group (IBSG) studying the "trends and behaviors" of 1,152 video consumers in the United States. "Overall, streaming video is ahead of downloading and about even with DVDs and Blu-ray discs," said Chris Osika, senior director, U.S. Service Provider at IBSG.

There is a "seismic shift in consumer viewing habits" occurring in the United States and U.K. as nearly half of all consumers watch broadband-delivered over-the-top content on their televisions, Accenture's "Pulse of Media Consumer Survey" says.

Online viewership just continues to keep growing, hitting an all-time high of 188 million U.S. Internet watchers looking at 27.7 billion online videos in August 2012, according to the latest statistics compiled by comScore.

Online-video viewing patterns are starting to more closely resemble traditional-TV viewing patterns that increase during prime time and decrease when shows go on "hiatus," or seasons end, according to a report compiled by end-to-end analytics and monetization platform builder VideoHub.

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