Why We Love Dogs, Eat Pigs, and Wear Cows

An Interview with Dr. Melanie Joy

by Marla Rose

It is rare that a new book on the subject of animal agriculture makes a deep impression on me.Hidden Death: Lambs inside an Italian slaughterhouse, 2009---Tommaso Ausili---Contrasto/Redux.I’ve been vegetarian and now vegan for most of my life, and it seems like many books on the subject cover much of the same ground. I don’t mean to sound dismissive as this is very important ground to cover—the horrific treatment of animals in our industrialized, mechanized system, the unsustainability of our current food production model—but it is a rare book that seeks to dismantle the industry from a new angle, potentially liberating both human and farmed animals in the process. Why We Love Dogs, Eat Pigs, and Wear Cows is a powerfully illuminating book as it gets to the root of our emotional and mental disconnection between what we love and what we eat.

The author, Melanie Joy, Ph.D., a social psychologist and a professor of psychology and sociology at the University of Massachusetts, starts out by asking us to envision a certain scenario: Imagine that you are at an elegant dinner party and you are enjoying the delicious meal you were served until your hostess blithely informs you that you are eating golden retriever meat. Almost certainly in our culture, you would be repulsed, so much so that the thought of “eating around” the meat wouldn’t be possible. Your appetite would be gone. Dr. Joy uses this imaginary scenario as a launching pad to explore why different animals—and our different relationships with animals—elicit such strong, often irrational reactions. Dr. Joy posits that how and why we treat certain animals the way that we do is less about the animals and more about our often unexamined perceptions of them. These perceptions are fostered and reinforced by some powerful interests but it takes little more than awareness and empathy to bridge the gap between our values and our actions.

Why We Love Dogs is a slim, efficient book, but it delves deep into our psychological processes and the outside systems that work together to create the schism between what we feel (“I love animals”) and what we do (consume them). With several new, thought-provoking concepts brought to the table, Dr. Joy does what the best authors make us do: she helps to unsettle our mental dust and prompts us to think with more depth, honesty and clarity. With lots of footnotes and an emphasis on science-based research, this is not a touchy-feely book but it’s not dry, either: it maintains a clearheaded, thoughtful and calm tone throughout, and it coaxes readers to examine long-held presumptions and the privileges that we assume are a natural birthright.

I am grateful for this opportunity to interview Dr. Joy.

1. MR: In your book, you take the position that there is a belief system that supports the consumption of meat and other animal products, making it not only justifiable but also largely invisible. You call this belief system carnism. Could you explain the genesis of this word for those who have not read your book yet?

Dr. Joy: My book is written for a popular audience, but it is based on my doctoral research on the psychology of eating meat. I was interested in the mentality that enables humane people to support inhumane practices without realizing what they’re doing. I interviewed vegans, vegetarians, meat eaters, meat cutters, and butchers about their experience eating and/or working with meat.

What I found was that all of my participants, without exception, blocked their empathy and awareness toward animals in order to eat or butcher them. And this blocking, or “psychic numbing,” was made up of a set of defense mechanisms and was an automatic, unconscious process. I realized that there was something much larger at work than simply my participants’ individual attitudes toward eating meat.

What I concluded was that the very same mechanisms of psychic numbing that enable us to carry out violence toward other humans enable us to carry out violence toward other animals. And such widespread psychic numbing is only possible within a widespread belief system, or ideology. This ideology is what I came to call carnism.

Carnism is essentially the opposite of vegetarianism or veganism. The invisibility of carnism is why eating animals is seen as a given rather than a choice, why we assume it’s only vegans and vegetarians who bring their beliefs to the dinner table. But when eating meat is not a necessity for survival, it is a choice—and choices always stem from beliefs.

2. MR: With your background in psychology and sociology, I appreciated that there was such an emphasis on the confusing, often very distorting or outright mystifying ways that the systems that support animal agriculture—the industries themselves, the government, the media—as well as our own psychological tendencies work together to help us dissociate from the practice of eating some animals while professing to love others. This is something that penetrates more than just citing the gruesome facts about animal agriculture. If you are an advocate for animals, how can you help people wake up to the reality of what they are not seeing? Is it possible without eliciting a defensive response?

Dr. Joy: Well, first let me say that I don’t believe people “profess” to love certain animals; they actually do love them. The fact that we care about other beings is the reason carnism needs to use defense mechanisms—to block our natural empathy so that we can participate in the system.

Often animal advocates believe (understandably) that raising awareness about animal agriculture will automatically make people want to stop eating meat, eggs, and dairy. But more often than not, the facts do not sell the ideology. I believe that this is because carnism operates in such a way as to prevent people from truly taking in, or retaining, the reality of what they learn about animal agriculture. The defenses of carnism exist to block the truth from entering or “sticking” in our consciousness. So advocates need to raise awareness about not only animal agriculture, but about carnism, the system that enables animal agriculture in the first place. Carnistic defenses lose much of their power when they are made visible, and only when their defenses are lowered can people “wake up,” as you put it. The most important thing advocates can do to further their advocacy, therefore, is to understand carnism.

Moreover, understanding carnism helps advocates understand the mentality of those they’re reaching out to, thus decreasing the likelihood of eliciting a defensive response. And advocates should expect some degree of defensiveness, as defenses are inherent in the carnistic mentality—as advocates, our job is to not engage with these defenses and to learn to defuse them. Understanding carnism can also help advocates see carnists as victims of the system; carnism pits “us” against “them” in a divide-and-conquer strategy that makes advocates see the very people we need to attract as the enemy.

And finally, if advocates can appreciate that eating animals is not simply a matter of individual ethics, but the inevitable end result of a deeply entrenched belief system, they can be much more compassionate toward carnists and also reframe the way they think and talk about the issue, thus creating an atmosphere that increases the likelihood that their message will be received.

3. MR: In Chapter Five, you wrote, “In order to consume the meat of the very species we had caressed but minutes before, we must believe so fully in the justness of eating animals that we are spared the consciousness of what we are doing.” These are powerful words that get to the heart of our disconnection. They also help to introduce another concept you are advancing, one that addresses what makes our tacit consent to the violent ideology of animal consumption possible. You call this the Three Ns of Justification. Could you elaborate on this concept?

Dr. Joy: There is a vast mythology surrounding meat, but all myths fall in one way or another under what I refer to as the Three Ns of Justification: eating meat is normal, natural, and necessary. Like most myths, there is—or was, at one time—a grain of truth to these arguments. But they are, in fact, myths: they are nothing more than a set of widely held opinions that are presented as universal truths. And perhaps not surprisingly, these same arguments have been used to justify violent ideologies throughout the course of human history, from slavery to male dominance.

The Three Ns are institutionalized, in that they are embraced and maintained by all major social institutions, from the family to the state. By naming carnism, however, we can challenge these myths, arguing that they are beliefs rather than facts—just as feminists have, for instance, challenged institutionalized sexism by pointing out that sexist assumptions and practices reflected an ideological bias.

4. MR: It seems to me that part of the difficulty animal advocates face when speaking out for animals is that the violence and injustice of it is so much more shrouded and cloudy, largely because of the processes you described. With genocide, murder, rape, we know that these are examples of horrible violations against others but we tend to see them as deviant behaviors. What we do to animals is seen as “normal” when is seen at all. What is the process through which something perceived as normal (such as institutionalized slavery and misogyny) by a society comes to be seen as an aberration?

Dr. Joy: Today we recognize certain acts as genocide, certain acts as rape, and certain acts as murder; we are able to identify such acts of violence as acts of violence when the system that enables them has been sufficiently destabilized. For instance, it wasn’t until feminists challenged institutionalized misogyny that we accepted that a woman being forced to engage in sexual acts with a man to whom she was legally married was in fact rape. And it wasn’t until the institution of slavery was dismantled that killing an African slave was considered murder, rather than “punishment.”

The dominant system determines how we perceive and legally classify certain behaviors. Following the dictates of the dominant system is “normal” and legal, and we fail to recognize the atrocities of the system until the system has been sufficiently challenged. So today, for instance, we give life to ten billion land animals per year for the sole purpose of killing them—a process that always involves brutality—and yet we don’t define this practice as one of genocide. We use cages and ropes to immobilize millions of female animals so that we can forcibly impregnate them despite their protests, and yet we don’t consider this rape. Though those who are being confined, brutalized, and slaughtered would no doubt experience such acts as “horrible violations,” as you put it, those of us operating from within the carnistic paradigm consider these behaviors (if we see them at all) normal, natural, and necessary.

5. MR: Dr. Joy, you address the “Myth of Free Will,” something that is also deeply entrenched in our American mythos and something we hold very dear. You very convincingly dismantle the argument that we are truly operating from free will when it comes to animal consumption, given that, as you wrote, “Patterns of thought and behavior … [guide] our choices like an invisible hand.” Please elaborate on this “invisible hand” that many who consume animal products do not notice.

Dr. Joy: One of the ways that carnism maintains itself is by creating the illusion that those who support the system are doing so of their own volition, when in fact the system is structured to coerce people into participating in a practice that is ultimately against their own interest and the interests of others. Carnism is organized around a set of defense mechanisms that distort our perceptions of animals and the meat we eat so that we can feel comfortable enough to consume them—and to prevent us from recognizing such distortions. Indeed, most of us who have grown up eating animals never realized we were making a choice every time we sat down to a plate of meat, that we were acting in accordance with a belief system that had conditioned us to disconnect, psychologically and emotionally, from the truth of our experience.

Until we are aware of the truth about not only meat production, but about carnism and the profound ways the system shapes our attitudes and behaviors toward animals, we cannot make our choices freely—because without awareness, there is no free choice.

6. MR: Please explain the Cognitive Trio, the psychological processes through which carnism distorts and supplants reality, making it easier for people to disconnect from what they’re consuming.

Dr. Joy: The Cognitive Trio is comprised of cognitive distortions that distance us from our feelings toward the animals we eat. These three defenses teach us to perceive animals as objects (e.g., we eat something, rather than someone) and abstractions, lacking in any individuality or personality (e.g., a pig is a pig and all pigs are the same); and to place animals in rigid categories in our minds so that we can harbor very different feelings toward different species (e.g., dogs are for companionship and cows are for food; dog meat is disgusting but beef is delicious).

7. MR: How has your book been received in your public readings? Are there any interesting insights or revelations that you would care to share with us?

Dr. Joy: I present a slide show on carnism at my public readings, and it has been received extremely well by carnists and vegetarians alike. One reason for this, I believe, is that the goal of my presentation is the same as the goal of my book: not to tell carnists simply why they shouldn’t eat meat, but to explain why they do eat meat, to help them appreciate that they are victims of the system and that they need and deserve to know the truth about carnism. And vegetarians appreciate acquiring a vocabulary to articulate some concepts that they had perhaps understood on a visceral level but had not put into words.

8. MR: What is next on the horizon for you?

Dr. Joy: I am getting ready to launch Carnism Awareness and Action Network, whose mission is to raise awareness of and work to transform carnism. CAAN will empower vegetarians and carnists, through education and activism, and act as a resource for those who wish to learn more about carnism and/or help spread the word.

1 Comment

It is indeed ‘perception’ that matters: as such I consider carism as the largest and worst kind of ‘perception management’ of all times. Perception management works in difefrent ways: it try to block people out from getting aware, and when they get aware, they often are coerced into ‘vegetarian organisations’ which don’t stop carnism but in fact reinforce them. therefor only veganism is an opposite of carnism: vegetarianism is a pefect way of controlling opposition (cfr. The One Dimensional Man from Marcuse).