Skip links

Main navigation

Press

Future of Work Books You’ll Wish You’d Read

This book (What’s the Future of Business?) sets the scene for the future of business beautifully. It’s packed full of quotes, actionable customer insights, models and thought provokers covering everything from social media to the hero’s journey. Solis’ writing style is dynamic and compelling which makes it an enjoyable book to pick up and dive into whenever you’re craving some inspiration.Lisa Gill, September 2016

Brian Solis: How to identify your moments of truth
In his 2013 book, What’s the Future of Business?, author and thought-leader, Brian Solis highlighted the four moments of truth that can help businesses improve customer experiences.MyCustomer, June 2016

Entrepreneurs Need To Be Experts On Social ChangeToday’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his recent book “What’s the Future of Business?.” This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees.AlleyWatch, Martin Zwilling, 8/10/15

Customer Experience: The New Currency Of PowerWith the rise of social media, it has become a lot more difficult for a business to mistreat its customers and still succeed. Author Brian Solis described this changing environment in his book, What’s the Future of Business?.Forbes, Roger Dooley, 7/02/15

A Marketer’s Review of WTFThe implementation of change in any business strategy is imperative because all businesses fate is determined by its ability to adapt. In order for companies to compete in today’s global market, they must: adapt to customers and get acclimated with the evolving technology in order to fight for survival.
Series: Part 0, Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10Glow, Angela LaMar, 6/15

8 E-Books Marketers Should Be Reading This 2015A book about right approach towards every step of your business’ growth from zero to hero. It makes you think and analyze. Highly recommend the digital version of the book, as it reminds more of a some entertainment book that you read just for fun yet very informative.Huffington Post, Jonha Revesencio, 1/30/15

20 Books Every Marketer Should Read in 2015 – What’s The Future of Business?If we’re not in the business of creating amazing experiences for our customers, what business are we really in? I love how Brian makes us pause and think in this great read.Official LinkedIn, Deanna Lazzaroni, 12/3/14

We Are All MillennialsThe reality is we are all becoming connected. How we consume information and make decisions is changing. For businesses to remain relevant, they need to study the larger movement, not just millennials.LinkedIn, Mathew Slavica, 9/08/14

The art and science of influencing your customers’ experienceThis is the art of understanding the “moments of truth” for your customers. Brian Solis, the author of “What’s the Future of Business: Changing the Way Businesses Create Experiences”, explains that to shape a meaningful experience, you need four moments of truth.The Nation (Thailand), Orapun Parapob Gilman, 8/25/14

The Ultimate Moment of Truth – The Art of EngagementYou’ve heard of ZMOT. Brian Solis has brought this model to the next level by adding a key parameter. Solis introduced the notion of ‘shared experiences’ which is at the core of the Ultimate Moment of Truth #UMOT.Lost In Google, Albano Masino, 7/13/14

Live Your Brand the Way Your Customers Do, Says Brian SolisIn his book, Brian suggests that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer expectations.PRNews, Steve Goldstein, 7/11/14

Can Social Media Improve Customer Relationships?Brian Solis explores the challenges of building customer relationships as well as options to improve them.CMSWire, Noreen Seebacher, 6/23/14

An Insider’s Guide to Marketing with LinkedIn’s Content Marketing Lead Jason MillerWhat’s The Future of Business by Brian Solis is a fantastic look at the future of marketing.Competitive Intelligence, 6/19/14

Brian Solis: Silicon Valley Futurist. Yes, You Should Be Jealous of a Title Like ThatHis latest book, “What’s The Future of Business?: Changing the Way Businesses Create Experiences” literally blew my mind with it’s incredible foresight. This title should be considered the holy grail for not just content marketing, but marketing in general.Seth Knapp, Chief Experience Office, GetChitter, 5/30/14

Book Review: What’s the Future of Business: Changing the Way Businesses Create ExperiencesNot just another social media or customer service book, this is a detailed and insightful book on our changing customer experience and social commerce that revolves around a new generation of connected consumers (Generation C as Solis calls them) on the opportunities we are missing or underestimating.PRSA, The Edge, Jess Noonan, 5/29/14

What’s the YOU experience?These days, experience is taking on a different kind of meaning and importance in the world of business. Brian Solis has a new book out entitled “What’s the Future…of Business”, in which he (spoiler alert) tells us it’s all about the experience.Adrienne Corn, 5/21/14

Generation C And The Future of Work
Brian Solis, the author of What’s The Future of Business? Changing The Way Businesses Create Experiences, says this about Generation C: “Their brains are wired differently…we complain about privacy in social networks. They’ve mastered it. We don’t get why people share as much online. They’ve created incredible filters to sort through the noise. We use Google to find information but they go to trusted networks and YouTube videos to make decisions. We watch TV on televisions. They watch TV on tablets and smartphones.”Psychology Today and The Financial Post, Ray Williams, 4/19/14

Brian Solis on WTF and HBO’s New Show, “Silicon Valley”
NBC’s Press:Here host invited Brian on the show to talk about his new book, What’s the Future of Business (WTF): Changing the way businesses create experiences. He also teased Brian for living in Silicon Valley and asked him to share his thoughts on HBO’s new hit show “Silicon Valley.”NBC Press:Here, 4/12/14

Connecting the ‘Business’ and ‘IT’ dots to achieve Brian Solis’s #WTF vision
Brian’s aim is to “..help executives, and also everyday people better understand the evolution of technology and its impact on society and business and also the role we each play in it.”Dius, Paula Ngov, 3/11/14

What’s the Future of Business? An Interview with Brian Solis
Despite all of the wonders of technology and the loads of cash that brands are sinking into it, there seems to be a disconnect between the advertisers’ practices and consumers’ online purchase behavior. This is a growing problem in today’s business world and one that Brian Solis’ new book “What’s the Future of Business” sets out to solve..Search Engine Journal, 3/5/14

6 Best Practices Should Be in Your Customer Centric Tool Box
My colleague Brian Solis, author of WTF: What’s the Future of Business, based his entire book around the need to create “experiences” that people remember and not transactions.SmallBizTrends, 3/5/14

4 Steps To An Unbelievable Client Experience
Brian has done mountains of research around the great sea changes taking place in the modern business landscape and makes a really compelling argument for businesses to focus more on customer experience.360i, 2/27/14

I progetti digitali iniziano con una domanda: perché?
Ed è proprio al valore che occorre guardare in un’epoca che Brian Solis definisce ”digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad of other problems of course) that in fact killed Borders, Blockbuster, Polaroid and the like.”MyMarketing.it, 1/28/14

Leadership Insights: What’s the Future of Business? Find out in Brian Solis’ Latest Book
Solis touches on many dimensions of the evolving brand-consumer relationship. Consumer insight, the four ‘moments of truth’ of the customer journey, user experience elements and engagement techniques (to name a few) all play pivotal roles in helping brands grow. His most consistent point, however, focuses on the value behind brand experiences and just how impactful the results can be for your company.MarketWired, 1/23/14

2014 summer reading: brush up on your tech knowledge
See why the future of business will come down to shared experiences. “It looks at the new ways of business competition in a digital world,” says Steve Hallam, partner at Deloitte Digital.Sydney Morning Herald, Cynthia Karena 1/3/14

WTF: where anthropology & technology intersect
The book is original, innovativet’s all about the experience, not an experience, but “the” experience. If you follow Solis’s advice you will still be the CEO of a successful business…the Chief Experience Officer.Marginalia on Engagement, Gloria Lombardi, 12/30/13

Top 10 Business Books of 2013
It’s all about the experience, not an experience, but “the” experience. If you follow Solis’s advice you will still be the CEO of a successful business…the Chief Experience Officer.Book Buzz Online

, 3:34, 12/16/13

2013 Holiday Book List
Solis argues that now is the time every business must go beyond price, performance or value. “The future of business is about creating experiences,” Solis writes. “Products, programs and processes that evoke splendor and rekindle meaningful and sincere interaction and growth. At the center of this evolution—or (r)evolution—is the experience.”Edit Innovation, Matthew E. May, 12/13/13

10 Entrepreneur Books for Your Holiday Wish List
Brian Solis lays out a game plan for creating incredible experiences for your customers, and explains why that is the key to surviving in an ever-evolving business environment.OpenView Labs, 12/13/13

Holiday Reading for the Geek in You
What’s the Future of Business explores in a fun, visual and insight way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences.Forbes, Peter Himler, 12/5/13

The Future of Marketing
“Business as usual” no longer exists. Technology is changing business, and marketers are scrambling to keep up. Recently,“What’s the Future of Business?” author Brian Solis analyzed how marketers can meet the future head-on in a Vocus webinar. Here, he answers some of the best questions from marketers who attended the event.Vocus, 12/4/13

Weekend brain food: WTF
WTF? We all know what we think that means and especially if it is included in a title by yours truly? In this case it is: What’s The Future…of Business? Changing the Way Businesses Create Experiences by Brian Solis.Diginomica, Dennis Howlett, 11/24/13

Brian Solis, author of What’s the Future of Business, on the message of a beautiful hardback book
Curiously, the book this high tech savvy new media maven had produced was not an ebook – but a lavishly printed four color hardback. There is, Brian Solis explained quite charmingly, a reason for that.Paris Writers, Laurel Zuckerman, 11/2/13

Altimeter’s Brian Solis: ‘It’s the Customer Experience, Stupid’
When you speak to Brian Solis, the Altimeter Group principal analyst and author of What’s the Future of Business? (WTF for short), among other books, you can’t help but agree that we’re still far from understanding how much our world has changed.Huffington Post, Paul Gillin, 10/2/13

Your New Sales Cycle: Optimizing for the Ultimate Moment of Truth
Brian Solis tackles The Ultimate Moment of Truth as introduced in WTF to bring the worlds of search, social and mobile together.MOZ, 10/1/13

Give Them Something to Talk About: Brian Solis on the Art of Engagement
Word of mouth has always had the power to make — or break — a brand. In the digital age, consumers are increasingly taking the lead in conversations about brands through reviews, YouTube how-to’s, comments and social media posts. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. As part of The Engagement Project, he spoke to us about how brands inspire people to share meaningful product experiences.Google | Think Insights, 9/30/13

WTF is Brian Solis Talking About?
This was my first time seeing Brian tell his story. In terms of quotable sound bites, he takes the cake–he simply can’t be beat when it comes to Tweetable takeaways. His message is wrapped very much in the types of new communication vehicles he advocates businesses try to understand: memes, emotional messages, personal stories. It’s all about sharing experiences.StarkInsider, Clinton Stark, 9/28/13

The Relevance Emergency: Gen X in a Millennial World
Brian Solis, in his book, What’s the Future of Business, refers this phenomenon as Generation C – the connected generation. It includes any age range that has embraced digital media and technology with the same passion and fused behavior as those natively raised up in it.Social Media Today, Denise Holt, 9/23/13

The Future of Touchscreen Displays
Brian Solis author of “What’s the Future of Business” says it best, “We live and compete in a perpetual era of Digital Darwinism. But, nothing today is too big to fail nor too small to succeed as long as relevance and value are in scope. . . the good news is that you have a role in defining where all of this goes.”Digital Signage Today, Jessica Webster, 9/12/13

Advertising Is Seeing Some Advancement
Brian Solis has written a book regardless of any particular field which will outline better strategies and leading factors in tomorrow’s commercial world. In a recent interview Solis even talked about the future of advertising, marketing and customer relationships. He even specified a few tips and advices to deal with the growing world of advertisement.9/4/2013

Why digitised DIY has the makings of a revolution
Maybe finance is the last barrier to entry? Alas, that is why they invented crowd funding. And crowd funding even reinforces all of the above — the market research, the selling, the word of mouth, the social media, the storytelling, the community, the speed to market, the channel, the distribution and the beginning of what Brian Solis calls the dynamic customer journey and constant feedback loop (from his book What is the Future of Business).Belfast Telegraph, 8/27/13

Brian Solis Shares the 4 Distinct Moments of Truth
Join us as Brian shares his entrepreneurial mindset and an inside glance at how to become a successful business.
Listen to the interview [podcast] at EntrepreneurOnFire, 8/23/13

The New Rules of Advertising, Marketing and PR
Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.
Read the interview with Scott Steinberg, Huffington Post, 8/23/13

Brian Solis on making business more human
How can marketers stay competitive in the new digital economy? Brian Solis, author of What’s the Future of Business and principal analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others.
Watch the interview via Anne-Lindsay Beall, The Knowledge Exchange, 8/23/13

The one book I’m taking to the beach this summer
If you want mindless pap on your vacation, do not bring this book. This is a book that is designed to make you think. I love anything that Brian writes, but this book is a real gem. First of all layout and the design make it a joy to read. The design isn’t just innovative, but it does make every chapter a bit more compelling.
Read the review by KD Paine, 8/14/13

How Brands Design Customer Experiences Of The Future
In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are merely the enablers. In his new book, What’s The Future of Business, Brian Solis, the principal of The Altimeter Group, takes marketers through matrix of designing and connecting for consumers.
Read the review by Macala Wright, PSFK, 8/7/13

The Marketing Hero’s Journey
To successfully integrate today’s technologically adept customers into your business, according to Solis, requires change. And the business leader who drives that change is setting forth on a journey that is not so different from the famous “Hero’s Journey”Opens in a new window that American mythologist Joseph Campbell identified as the heart of mythic cycles from around the world.
Read the review by Target Marketing, 8/7/13

Top 5 Business Book Reads For Summer Holiday
Hip digital natives will find value in the intricately woven business counsel and sound reasoning from the author. Those of you still struggling with these new market factors and having difficulty keeping up will want to keep this on your nightstand as well for frequent re-reads. The author has a easy-to-grasp, conversational style that make the complex understandable and will help give some direction to where business is heading. At the very least, you can now tell people you know what WTF stands for.
Read the article by Todd Wilms, SAP, 8/5/13

Brian Solis & the ultimate moment of truth
One of the concepts of this book that stuck with me was the idea of the “ultimate moment of truth,” which is not the point of purchase, or even the point of product experience, but the point at which a customer decides to share their experience, either positive or negative.
Read the article by PivotalPod, 8/4/13

WTF Is the Future of Business? Brian Solis Has an Answer
It has a cover with the letters “WTF” in huge block letters — a hint, perhaps, that this is not going to be some ordinary business book, but rather a radical manifesto about change, innovation, and disruption. It’s business with a dash of irreverence and punk rock thrown in, a little sneer that says, Look, people, the world has changed, there’s this thing called social media, have you heard of it?
Read the full review by Dan Lyons, HubSpot, 8/3/13

On being relevant: stop being smug, be willing to learn, show that you care
Relevance is the one word that should be keeping the captains of the travel industry awake at night. Brian Solis, author of WTF: What’s the Future of Business? the answer lies in a four-letter word: smug.
Read the article by Pamela Whitby, Eye for Travel, 7/31/13

The Future of Business According to Brian Solis, Part 2
Every market is open to disruption. It’s going to start small and get bigger over time. Look at Uber – it is completely upsetting the taxi ecosystem while delivering a wonderful experience for its customers. Obamacare is doing it with healthcare in this country, and Jet Blue, Virgin, and Southwest have done it with airline travel. Back to the original point: intentional experiences are the future of business – build a company that creates those experiences, and you have a winning company on your hands.
Read the summary via Monika-Jansen, Web.com, 7/29/13

How Shared Experiences Are Spurring Spending, Loyalty And Learning
In his book Solis describes how businesses can benefit when they design experiences around what he dubs the four moments of truth: inception, tribulation, transformation, and realization. Most anything a company must do can be turned into a shared — and shareable – experience.
Read the review by Kare Anderson, Forbes, 7/28/13

Connected Consumers and the Future of Business
User Experience is key. To connected customers, experience is everything. It isn’t just about buying products or surfing sites. It is about experiences – what they buy, what they embrace, what they share… User experiences are interwoven with absorbing visual design packaged in a journey rich with empathy and desire.
Read the review by Walter Lim, 7/28/13

The Future of Business According to Brian Solis, Part 1
The book is about “shareable moments” in social media marketing and how to identify when and how organizations can create intentional experiences.
Read the summary via Monika-Jansen, Web.com, 7/23/13

What’s the Future of Business?
The event, held at Microsoft’s Customer Centre in London’s Victoria Street, showcased Brian Solis’ latest book: What’s The Future Of Business?, published in March 2013. The book, which has been uniquely designed to enhance the reader’s experience, highlights the importance of user experience in improving business performance and building engagement with new generation of consumers.
Read the recap via Kamales Lardi, 7/22/13

Keen On… Brian Solis: WTF Is The Future Of Business?
Known as one of Silicon Valley’s smartest observers of social media, Altimeter Group analyst Brian Solis is now thinking way beyond Twitter and Facebook. The future of digital business, Solis says, is “shared experiences”. Shared experiences. WTF? Yes, exactly. In his lavishly illustrated new book (itself a memorable media experience), Solis reminds us that all new technology businesses must be experiential. He even got me laugh. Imagine that?
Watch the interview on TechCrunch with Andrew Keen, 7/16/13

It’s the shared experience that matters – are you in Gen C?
@briansolis talks about digital Darwinism – a brilliant phrase to describe the evolution of consumer behaviour, when society & technology evolve faster than our ability to adapt. How consumers, yours & mine customers, decide to buy has changed enormously, he describes a new generation – Generation C.
Read the post via Phil Dodson, 7/16/13

Brian Solis at The B2B Huddle in London
Brian Solis spoke at a B2B Huddle event in London. In this podcast, you’ll hear Brian’s keynote speech (and the question-and-answer session that followed) in which he takes us on a journey that explores the future of business taking in perspectives on ‘digital Darwinism’ and the rise of the connected consumer, and with a vibrant message throughout on the need for vision and courage to enable and manage change.
Listen to the full presentation at FIR: For Immediate Release, Neville Hobson, 7/16/13

Why Great Businesses Create Great Experiences
In this interview, Brian Solis explains why experiences are everything, and why businesses must create experiences that mean something. He emphasises the importance of listening and observing customer insights.
Listen to the full interview at Dorm Room Tycoon, 7/16/13

The travel marketing funnel is broken
One of the leading voices on digital marketing today is Brian Solis, an Altimeter Group analyst and author of WTF: What’s the Future of Business? He says a new group of digitally connected consumers is rising, united by a common behavior of being hyper-connected through social media and mobile devices. He argues that these consumers research products and brands differently, and that reaching these prospects requires a shift in marketing strategy.
Read the full article at Tnooz, 7/16/13

Brian Solis and “The Future of Business” Convergence in Paris
WTF? – Yes, Indeed.
Read the full story on Epoch Times, 7/12/13

What if WTF gave us the way to the future?
How often have we read about Generation Y or Millennials and their unique habits with brands, online, and social media? And yet, when I look at my Facebook feed and my Twitter followers, I don’t just admire and follow Gen Y people—I follow fellow boomers, Gen X-ers, and Millennials. I work with people of all ages who are connected, mobile, who share on social networks, and put stock in the opinions of like-minded strangers when considering buying a product or service. This is why I was particularly interested in Solis’ concept of “Generation C” a group that “covers any generation that’s crossed over to the digital lifestyle…Gen C is not an age group—it is a way of life.
Read the full review by Nicolas Bordas on LinkedIn’s Influencer Network, 7/9/13

Summer reading: 9 books that capture the spirit of disruption
This book details the new movement many businesses are undertaking to transform to digital enterprises that are more attuned to their customers’ experiences.
Read the short review at SmartPlanet, 7/8/13

‘Brand Advocates’: How to enlist armies of loyalists
“What’s the Future of Business?” beautifully lays out Brian’s vision in a stylized, highly visual package that could easily serve as a coffee table book. “WTF” is a fun, chewy read, made doubly so by the original color drawings of Hugh MacLeod (another friend), whose contributions pepper the book from beginning to end. Add it to your summer reading list and take it in at a relaxed, languid, satisfying pace.
Read the full review at SocialMedia.biz, 7/8/13

Brian Solis’ vision of the future: big opportunities
There are big opportunities in store for business in Brian Solis’ vision of the future, just as there are equally big opportunities for customers. They emanate from the importance of shared experiences, taking place with connected customers and which are fueled by great technologies. As is often the case, these opportunities may present themselves initially as challenges, so the key is to have the right perspective or perhaps to have very smart people help us recognize them.
Read the full article at Customer Analytics, 7/3/13

What’s the Future of Business? My WTF Chat with Brian Solis
It’s the end of business as usual. Marketing is changing. Learn why and how business must change, the meaning of the Human Algorithm, and how marketers not only need to speak the language of business outcomes (not social media tactics); they need to create powerful shared experiences in order to play a bigger future. If you want to be big and bold – stop copying what others are doing. Create your own damn template!
Listen to the podcast with Kathy Klotz-Guest, 6/30/13

Brian Solis on Connected Customers…
Brian refers to connected customers collectively as “Generation C.” They’re not necessarily “millennials,” teens or pre-teens — who are also a part of Generation C. Their common bond is that they live a connected lifestyle — one that’s digital and increasingly mobile. And the significance of that mobility is in how it is changing the individual’s thought processes and behaviors.
Read the full article at All Analytics, 6/26/13

Brian Solis’ vision of the future: great technologies
Brian Solis has a compelling vision of the future – one which is replete with promise made possible by great technologies. But these great technologies come with a need to keep them in the right perspective (more on that below). In addition to great technologies, his vision of the future includes connected customers, shared experiences, new measures of success and big opportunities. This post is the first in a series in which I plan to describe each of these parts of his grand vision and hopefully do each of them justice.
Read the full article at Loyalty360, 6/25/13

What’s the Future of Business? Author Brian Solis Talks to Marketing Smarts
You’re not the only influencer as a brand. Traditional media isn’t the only influencer. Traditional marketing isn’t the only influencer. If there’s one thing ‘Generation C’ thrives and lives on, it’s the shared experience of people like them. t some point, those shared experiences are going to outweigh and out amplify the things that we say about us and the things that we spend money to say about us. That…is what’s going to affect and influence consumer decision-making in the long term.
Listen to the podcast at MarketingProfs, 6/19/13

A Dozen Great Books for Your Summer Reading List
Brian is one of my favorite thought leaders in the new media marketing world. His books are all about how to rethink how you do business, and this one is no different. In WTF, he discusses how to incorporate the power of “user” experiences. It provides an overview of real-world experiences— versus “user” experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.
Read the full list at Concur, 6/14/13

What’s the Future of Business? – @briansolis on Marketing Made Simple TV
In this show, noted thought leader and futurist Brian Solis sits down with show host Jeff Ogden for an interesting discussion on the future of business in this fast-changing world.
Watch the full interview at Marketing Made Simple, 6/13/13

Why Experiences Matter to Your Business
In this show, noted thought leader and futurist Brian Solis sits down with show host Jeff Ogden for an interesting discussion on the future of business in this fast-changing world.
Watch the full interview at SocialMediaClub, 6/12/13

My interview with @BrianSolis on ‘the future of business’
The future of business is what you want to make of it. Nothing less…nothing more. Either you want to lead and be relevant or you want to react and hope to keep up. Anything in between in either ignorant or arrogant and neither one will contribute to long term success. Ignorance + Arrogance = Ignorance.
Read the full interview by Steven Van Belleghem, 6/11/13

What’s the Future of Business: Generation C
Brian focuses not on Gen Y (the “Millennials”) but on Gen C, where “C” “represents a connected society based on interests and behavior. Gen C is not an age group–it is a way of life.” To Gen C, connection is everything. Which means, ultimately, that if you or your brand are not spending time connecting, then you’re missing a huge opportunity.
Read the full post by Carol Stephen, 6/11/13

7 Best Business Books for Summer Reading
Brian Solis is at it again. The Future of Business is the ideal summer read because it’s what I call a “thinking book.” This is a beautiful hardbound book with plenty of full-color graphics that illustrate Solis’ points about the ongoing and increasing importance of creating meaningful experiences for your customers that gets them hooked and keeps them coming back for more.
Read the full review at Small Business Trends by Ivana Taylor, 6/2/13

Insights courtesy of @BrianSolis
Brian, for those who have not yet crossed his formidable online presence, is one of the few people today who can claim the title of ‘social media guru’ without raising sneers…
Read the full interview via Tom Liacas, 6/2/13

“Socialogy” – Interview with Brian Solis
People want to believe we can see around the corner to the future, in order to make positive changes. But we can’t let our desires cloud our thinking, and give in to the dream of big data solving all of the big questions. I agree with Brian: we need a dollop of empathy to make sense of the human world, not just number crunching.
Read the full interview via IBM + Stowe Boyd, 5/31/13

Narrated Excerpt – Customer journey management is the future of customer experiences
In my new book, “What’s the Future of Business,” I shared insights from IBM’s Global CMO study, which literally asked CMOs what keeps them up at night. The study revealed that the answers were more or less everything.
Read the full excerpt at SmartBlog on Leadership, 5/30/13

Understanding the New Connected Consumer w/ Brian Solis
Brian Solis is back speaking with Paul about the emergence of the “connected customer”, the importance of an updated and mobile website and creating shared experiences.
Watch the interview on YouTube via Turn and Burn, 5/28/13

TV Interview: EPDaily, G4TV
Jose catches up with digital analyst Brian Solis to find out “What’s the Future of Business” and how entrepreneurs can use sites like Facebook and Twitter to their advantage.
Watch the full interview at 18:55, EPDaily, 5/23/13

What is the future of Business?
In my view, he is one of the best in social media and marketing. His latest book— What’s the future of business (#WTF ) — is an extension of his first two books and it expands on the constant feedback loop or what he now calls the experience loop or Dynamic Customer Journey (DCJ).
Read the detailed review by Ron Immink via Book Buzz, 5/23/13

Interview: What’s the Future of Business?
What I most enjoy about Brian is that he has the ability to take complex subjects and break them down so you can understand them. His latest book, What’s the Future of Business? accomplishes that in a very different way than his previous work.
Read the full interview by Skip Prichard, 5/23/13

Brian Solis Atlanta Book Signing Event
Brian did not disappoint. The first thing you’ll notice about this book is it’s design.
Watch the video by Dough Lehman, 5/21/13

Book Review: What’s the Future of Business?
Brian Solis explains how experience design can help business executives and how it can result in growth for our businesses over time. What’s the Future of Business introduces the reader to a new approach to business that aligns user experience with innovation and leadership to improve business performance, engagement and relationships.
Read the full review at Blog Critics, 5/20/13

The Hero’s Journey: My Take on What’s the Future of Business
Brian Solis’ book, What’s the Future of Business (cleverly and forever shortened to “WTF”), is such a book. It will transform you, in ways that you were probably never transformed before. It is ambitious and heroic, and it is very stylish.
Read the full review by Robin Fray Carey at Social Media Today, 5/20/13

Book Review: What’s the Future of Business?
Brian Solis explains how experience design can help business executives and how it can result in growth for our businesses over time. What’s the Future of Business introduces the reader to a new approach to business that aligns user experience with innovation and leadership to improve business performance, engagement and relationships.
Read the full review at Blog Critics, 5/20/13

Why It’s More Important than Ever to Create Exceptional Customer Experiences
Brian’s latest book is a fascinating read about how businesses need to “start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them.” He boldly states, “The future of your business depends on it.”
Read the full review at WashingtonExec 5/17/13

Q&A Digital Darwinism: Brian Solis on surviving in a market evolving too quickly to keep up
The message today is the same as it was 10 years ago: Your most important customer is the one you already have. But the tactics through which you retain, satisfy, and impress your current customers have dramatically changed. It’s critical, as a business, to go beyond traditional marketing to integrating customer service and marketing in order to create a customer experience before people even try your product or service… and long after they have tried it.
Read the full interview at BazaarVoice, 5/14/13

Brian Solis on marketing convergence and the “human API”
It’s the people screaming loud and clear that they are the center of the universe, and having technology advancing it at the pace that it is, that is going to force marketing to rethink their approach. To be not just transparent, because that’s a buzzword that goes around, but to be human.
Read the Q&A at Econsultancy, 5/14/13

Excerpt: Meet the New Generation of Customers…Generation C
The only thing that separates you from connected customers is your view of them, their awareness, and the channels that they rely on for engagement and fulfillment. The rest is opportunity and the relentless pursuit of engaging, creating remarkable experiences, and delivering value. Now is the time to recognize how your customer landscape is shifting and to what extent traditional and connected consumers discover and make decisions differently.
Via Success Magazine, 5/13/13

Video: Digital Anthropology
Paul discusses the new book “WTF” What is the Future of Business with author and digital anthropologist Brian Solis. Brian explains how the digital realm can amplify word of mouth marketing within the hospitality world. Both Paul and Brian get philosophical on how a business owner must sync his or her vision with the consumer’s experience.
Via Turn & Burn TV, 5/7/13

What’s the Future of Business? Taking a Page From Brian Solis
What we found to be the most interesting and substantial information though, was found in Brian Solis’ new book. When it comes to business longevity, we tend to think about the brand image remaining relevant, and for good reason. But, what Solis underscores in his book is that businesses today should not, and cannot, operate from a position of complacency.
Read the full article at Fashion’s Collective, 5/7/13

So What Is the Future of Business?
Business is changing fast enough that “if you’re not asking questions about what’s different today, you’re on a path of complacency. WTF [his book title, What’s the Future] was an intentional, cheeky play on words, because he’m saying ‘WTF?’ as often as the next person.
Read the full article at Forbes by Dorie Clark, 5/3/13

Book Review: What’s The Future Of Business?
There’s a third category that I call the deep think book, which is the category I’d place WTFB. Solis provides the reader with many mental and visual models that could be of immense value to the marketer. There is another reason why I think this book should be on every marketer’s shelf, and that is the presentation.
Read the full article at MarketingLand by Ric Dragon, 5/3/13

An Evening with Brian Solis: WTF
For me, Brian’s new book is a game changer. The title is “What’s The Future of Business”. Lisa and I are so moved by Brian’s message that we’re already in the process of implementing several of Brian’s ideas at the law firm to raise the bar relative to client experiences, transparency and relationships.
Read the full article via Mitch Jackson, 5/2/13

Audio: The Future of Marketing
If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social media engagement by identifying when, what and how organizations can best shape the dynamic customer journey, suggesting social media marketing should be about shaping intentional experiences or the experiences customers have through experience architecture.
Listen to the full interview at Duct Tape Marketing, John Jantsch, 5/1/13

Business Book Crush: WTF
Brian Solis, a globally recognized thought leader in new media reveals: What’s the Future of Business? is not a question— it’s an answer.YFS Magazine, 5/1/13

5 Stars: What’s the Future of Business?
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism.
Read the overview at EMM, Expert Marketer Magazine, 4/30/13

Excerpt: Funnel Vision – Why Companies Need To See The Light At the End of the Funnel
Over the years, businesses have developed sales, marketing, and service strategies around the sales funnel. The model of awareness, interest, desire, and action describes the likely steps a customer may take in making a decision. If only the world were that simple.
Read the excerpt at Convince and Convert, Jay Baer, 4/30/13

The Catch 22 of Creating Positive Experiences – Brian Solis review
The remarkable experience must be baked into the product, not added afterwards. Think of how some website homepages just make sense, how you can use some mobile apps first go, or how some items like fridges, TVs and computers need instruction manuals and some are simply intuitive! “In this social and connected economy UX is a competitive advantage.” (Page 152)
Read more at Bluewire Media Web Strategy, 4/27/13

Entrepreneur’s Bookshelf: Lessons from the Library
Community must have a purpose. To build a true community starts with your vision statement. It is enlivened by your brand. You must define the experience you want people to have with your brand and align that experience with everything you do.
Read more quotes at Teach A CEO: Lessons from the Library, 4/27/13

What’s the Future of Business? According to Brian Solis, it’s the Art of Experience Design
I recently hosted a customer centricity-themed executive advisory retreat and chose this book for the guest gift bags; it’s an excellent read. I recommend checking out the official WTF Slideshare, which includes infographics, cartoons and stats. It also does a nice job of walking you through the four moments of truth.
Read the full review at Foreword, Malcolm Netburn, CEO of CDS Global, 4/24/13

Stay Relevant with Social Media
The article asks, “It’s obvious that businesses will have to undertake a major transformation in consumer interaction, but how can this be accomplished when so many chief marketing officers have not taken the social media world to heart?” To answer this question, they point to the latest book by Brian Solis, What’s the Future of Business: Changing the Way Business Create Experiences..
Read the article at Skadeedle, 4/17/13

Audio: The Future of Social Media Strategy with Brian Solis
If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social media engagement by identifying when, what and how organizations can best shape the dynamic customer journey, suggesting social media marketing should be about shaping intentional experiences or the experiences customers have through experience architecture.
Listen to the full interview at On the Record, Eric Schwartzman, 4/22/13

What’s The Future Of Business? Brian Solis Tells Us In A Fireside Chat
This is a time for innovation. This is the time for people who are ready to take on the challenge.
Read/Watch the full interview at Yammer HQ, Maria Ogneva, 4/17/13

Video: Brian Solis on Technology’s Impact on Consumer Behavior
Businesses recognize the importance and value of technology on their business, but what they may not recognize is the importance of its impact on consumer behavior. Brian Solis offers his advice on how to “make the case” to those in your business who may not “get it”.
Watch the full interview at Cox Business, Martin Jones, 4/16/13

Video: Could Your Business Die From Digital Darwinism? Brian Solis Reveals
What is causing businesses large and small to fall victim to Digital Darwinism? And what is the future of business?
Watch/Read the full interview at Business2Community, via Adam Franklin, 4/16/13

Interview: Got Relevance?
…It’s a printed-on-paper book, very Gutenbergian, though Solis did his best to digitize it, making it square in shape and opening each new chapter with a virtual slider inviting navigation to other chapters.
Read the full interview at DMNews, Al Urbanski, 4/10/13

Q&A: How digital anthropologist Brian Solis is reaching ‘Generation Connected’
But it’s far more than good fortune and a strong network — Solis is a futurist of sorts, and has a knack for recognizing trends. He was among the earliest proponents of the social media craze, and founded creative agencies to help businesses utilize Wikipedia, Facebook, Twitter, LinkedIn and the rest.
Read the full interview at VentureBeat, Christina Farr, 4/9/13

Excerpt, Chapter 1: Disruptive technology is catalyst for change, not the reason
An excerpt from the recently released book, What’s the Future of Business: Changing the Way Businesses Create Experiences.
Read full excerpt at USAToday, Editor: Jon Swartz, 4/9/13

Q&A with Brian Solis on “What’s the Future of Business?”
Unlike a traditional business book, the pages of “What’s the Future of Business?” are visually rich, making the reading experience fun. And despite the heavy emphasis on design, like Solis’ other books, the lessons and valuable insights are no doubt there. Information on the aspects of business today your company should be most aware of to how consumerism has evolved and what your business needs to do to stay ahead are discussed.Read full interview at Socially Stacked, 4/8/13

Podcast: Brian Solis of “What’s the Future (WTF) of Business:” Creating Customer Experiences
Brian Solis, Author of “What’s the Future of Business: Changing the Way Businesses Create Experiences,” joins Brent Leary to discuss the importance of creating fluid, memorable and enjoyable customer experiences in business and across marketing channels.
Listen/Read at Small Business Trends, Brent Leary, 4/5/13

The 4 Moments of Truth That Create an Unforgettable Customer Experience
The Book as an ExperienceSolis accomplishes the rather rare feat of practicing what he preaches: What’s the Future of Business? is an engaging experience, one that loses something in any format other than print. (Audiobook and e-book readers, beware!)Solis took a creative approach, designing the book to be immersive … think of it as a paper app. The design is striking, printed in four color and nearly square, like a coffee table book—featuring a left-hand slider that guides readers through each chapter.
Read at American Express Open Forum, Brad Friedman, 4/2/13

Can Business Use Social Media to Succeed?
Although Solis is known the world over as a thought leader in new media, he is best recognized for his capacity to make seemingly simple, yet potentially trend-shattering observations. When he says that the future of business comes down to relevance and the ability to understand how technology affects decision-making, we had better sit up and pay attention.
Read at Huffington Post, Jure Klepic, 4/2/13

Book Review: What’s the Future of Business?
Let’s just get this out of the way, right off the top. I loved this book! It introduces the reader to some new thinking that aligns the tenants of user experience with innovation and leadership to improve business performance, engagement and relationships for a new generation of consumerism. This book is not filled with fluff. It’s filled with the details you would expect from an analyst of Solis’ stature. The format and artwork could give you the impression this is not a serious business book like the one’s that came before it. Don’t be fooled.
Read at Social Media Today, Brad Friedman, 4/2/13

Review: “What’s the Future of Business?”
Reading this book is an extremely unique experience. The table of contents, the layout, graphs and how the text is proportioned in bite-sized pieces reflects a unique visionary approach. I was able to ask Solis about the physical makeup of the book and he confirmed that he had specifically planned the book to be special in ts design. To read the book, is to experience it (as odd as that might sound). If you’re willing to learn about how we need to change how businesses market to consumers, this book is priceless. It’s a book that asks to be discussed.
Read more by Ron Vitale, 4/1/13

Big Idea: The Four Moments of Truth #WTF
The future of business and marketing comes down to moments of truth and how we guide customers through each step. A moment of truth is essentially a crucial time that defines the impressions, expressions, or next steps of those who encounter it. In marketing, moments of truth are still misunderstood.
Read more at PRWeek, 4/1/13

“Generation C”, Brian Solis and his new book, “What’s The Future of Business?”
It is easy to point to new media and say, “That is the future of business.” It’s a little harder, though, to stop paining in broad strokes and really define what new media means for businesses and how our understanding and use of these technologies is changing the future.
Listen to podcast by Mitch Jackson, 3/31/13

The Future: How Shared Experiences Are Reshaping Business
Are you wondering where the future of business is heading? Do you want to know how shared consumer experiences are impacting business? To learn about where the business world is headed and what you need to know, I interview Brian Solis for this episode of the Social Media Marketing podcast.
Read and listen to more at SocialMediaExaminer, Michael Stelzner, 3/29/13

What’s the Future of Business? Changing the Way Businesses Create Experiences
It is easy to point to new media and say, “That is the future of business.” It’s a little harder, though, to stop paining in broad strokes and really define what new media means for businesses and how our understanding and use of these technologies is changing the future.
Read more at NewMediaExpo (NMX), Allison Boyer, 3/28/13

Book Review: What’s The Future of Business by Brian Solis
n this era of social media marketing “celebrity”, it seems as though there are dozens of books, “epubs”, white-papers and blog posts about the need for businesses to change. What’s the Future of Business by Brian Solis stands out from the crowd. It reads as a textbook for adapting to the new behaviors of consumers. I hesitate to use the word “textbook” because of the images conjured up of boring economics or marketing classes. Solis merges storytelling with data, analytics, and facts.
Read more by Tom Miale, 3/28/13

Brian Solis: What is the Future of Business
My current and past students will understand this immediately when I say… this is a strategy book. Brian lays out the why much more than the how – the idea is for the reader to start their journey (e.g., their Hero’s Journey) to apply the how.
Read more by Daniel M. Ladik, Ph. D 3/27/13

Startups Must Adapt to New Customer Buying Dynamics
This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. So for all you technologists, who routinely focus their resources on a great product (“if we build it, they will come”), it’s time to balance the business success equation. Learning how to craft and nurture great customer experiences around your product is critical. The future of your business these days depends on it.
Read at Huffington Post, Marty Zwilling, 3/22/13

Solis delivers another must-read book for businesses that must engage customers
Incredibly relevant. Highly visual. Timely. Enlightening. Instructive. Scary.These are all words I use to describe Brian Solis’ new book. Solis will challenge you to rethink your business models, approach, and customer and employee relationships in order to create amazing, real-world experiences.
Read at Examiner.com, Eric Jacobson, 3/22/13

WTF: Giving everyone the “Undercover Boss” experience
He caught my attention with the edgy title: “What’s the Future of Business?” or as it says on the cover illustration, simply “WTF.” WTF is exactly our response to most companies‘ ham-fisted attempts to adjust to the social media age, so we caught up with Solis to find out how this book is different than advice that’s come before.
Read at PandoDaily, Sarah Lacy, 3/21/13

Review + Video Interview: Brian Solis goes bold with the “Future of Business”
Brian Solis is among the world’s most prolific business authors but when you see his new book, What’s the Future of Business: Changing the Way Businesses Create Experiences, you’ll immediately notice a difference. The book is sleek and an unusual dimension. It’s filled with full-color pages and cartoons. This is not your father’s business book. Think about this gift — In his consulting practice, Brian gets to observe the inner workings of many of the top brands in the world and now we get to see his cumulative learnings in one place. The book is filled with many thought-provoking gem.
Read at Grow, Mark Schaefer, 3/21/13

Review: A Book in 5 Minutes
If you take nothing else away from this book, you will learn that experience matters to your customers, and you should really listen to the experiences they’re having around your product. This lesson even applies to startups, although the book seems targeted at larger organizations who have things like CMOs, departments who don’t communicate with each other, and existing technologies that need to be innovated upon.
Read at TechCocktail, Kira M. Newman, 3/18/13

What’s The Future of Business – a new book by Brian Solis
Fellow speaker and futurist Brian Solis has released a new book – am reading it right now and would definitely recommend it. Hugh McLeod @gapingvoid did the illustrations – great stuff, too.
Read at Gerd Leonhard’s blog, 3/18/13

Review: Brian Solis Asks WTF (What’s the Future) of Business?
Solis, for all his celebrity, has retained his sense of inquisitiveness and passion for change from those early days — as is evident in his latest book, What’s the Future of Business: Changing the Way Businesses Create Experiences, or “WTF,” as he cleverly calls it, for short. In this case, WTF is an answer, not a question. Brands that don’t get their act together in the face of change may find themselves victims of what Solis calls Digital Darwinism — because the patience of consumers is running out.
Read more by Scott Baradell, 3/18/13

The Future of Business is Shared Experiences
This is about experience design for social, mobile, digital, IRL. Your customers shouldn’t know that you really aren’t one company on the inside.
Read at Forbes, Dan Schwabel, 3/14/13

Video: What’s the future of Business!? Brian Solis about his new book #WTF
A book to help change agents find their purpose and make their case…
Watch the full interview via Eleftherios Hatziioannou, 3/12/13

2013 SXSW: WTF? Brian Solis book signing in Austin, TX
Brian Solis, Principal Analyst at Altimeter Group, discusses with RCR Wireless News during Exact Target’s SXSW Sunday brunch, how readers of his new book “What’s the Future of Business”, need to re-imagine their business from a customer experience point of view.
Watch via RCRWireless, 3/10/13

Review: What’s the Future of Business?
The format of WTF, as it’s amusingly abbreviated by Solis himself, is fascinating in and of itself. The book is part text, part infographic and is peppered with cartoons by GapingVoid’s Hugh MacLeod. It’s full color throughout, printed on heavy, glossy stock. Although it’s just a little over 8 inches square and runs a mere 224 pages, it has the heft of a coffee-table book. For readers who enjoy a combination of provocative text and diverse visual content, WTF is perfect.
Read at Forbes.com, Roger Dooley, 3/11/13

Changing the way businesses create experiences
Best-selling author, Brian Solis, released just weeks ago his latest book, What’s the Future of Business? Changing the Way Businesses Create Experiences. What’s the Future (WTF) of Business explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.
Read at Examiner.com, Eric Jacobson, 3/9/13

Book Review
Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing.Comply Socially, 3/9/13

Book Review
It is an interesting format heavily peppered with artwork by Hugh MacLeod (@gapingvoid) and full page of slogans and quotes; I might have even mistaken it for a coffee table book because of its shape. But, there is no mistaking the heavy detail of business topics focused on the changing customer experience, social commerce, and the evolving relationship with the customer.
Read at Forbes.com, Rawn Shaw, 3/8/13

What’s the Future of Business?, A New Book by Brian Solis
…explains why experience is everything and how the future of business will come down to shared experiences.Laughing Squid, Rusty Blazenhoff, 3/4/13

Book Review
Readers will immediately realize the new book by author Brian Solis is not the standard type of business or marketing reference book. First, the size of the book is not traditional; it resembles a photo or coffee table type book. Second, the inside of the book offers a different look and feel than most business books. Lastly, the ideas presented are fresh and new that “aligns the tenets of user experience with innovation and leadership to improve business performance, engagement, and relationships for a new generation of consumerism.”
Read at Blogcritics, Patricia Faulhaber, 3/6/13

‘What’s The Future of Business?’ A Must Read
I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is no exception. Brian tackles masterfully that most thankless of tasks – predicting the future at a time when the scale and pace of technological change accelerates exponentially. That’s why this book is so important for anyone seeking to keep pace with the market and hoping to capitalize on it.
Read review by Simon Mainwaring, 3/1/13

Video: 42 Minutes Between Brian Solis and Robert Scoble on #WTF and the State of Disruption
Brian Solis talks with Robert Scoble about the future of business, which is the topic of his book: “WTF: What’s the Future of Business?”
Watch more at Robert Scoble’s YouTube channel, 2/28/13

5 Questions on The Future of Business with Brian Solis
…explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.
Read at Business2Community, 2/27/13

Interview with @BrianSolis on the Inescapable Digital Transformation
This interview is with Brian Solis, author of Engage!, The End of Business as Usual as well as the marvelous Conversation Prism (right, and now in its third version).The Myndset, Minter Dial, 1/13/13

Primary Sidebar

Buy The Book

About The Author

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.