Every generation is a secret society and has incommunicable enthusiasms, tastes, and interests which are a mystery to both its predecessors and to posterity.
— John Jay Chapman

Other generations can seem like enigmas. How did they get that way? Are they really different or am I just getting old? Why don’t they get it?

At iGen Consulting, we draw from 20 groundbreaking studies on 11 million respondents grounded in a central idea: Generations are shaped by trends in culture, not just by historical events.

iGen founder Dr. Jean Twenge's influential research — and a speaking style spiced with plenty of humor — have made her a sought-after speaker and consultant for corporations, universities, government, and parents. Here, you’ll find out what makes iGen Consulting different and how you can put the iGen database to work for your organization.