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Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. Copy - over and out? The result? MORE

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Harnessing attendee word of mouth. private social network for attendees. Events designed for both virtual and live audiences. Smart card” badges for richer data capture. MORE

Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. Follow @B2B_chat for announcements of the topic each week. MORE

One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. began with an overview of the basics behind these systems and what we can really learn from them. MORE

Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Take a close look at Sales Discounts. Reduce those discounts and your profits will soar. If you are a CEO, CFO, investor or VP of Sales, this is important to you. What do you think? MORE

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should. MORE

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. MORE

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. talked about how every business needs a content strategy – it is not just for large companies. also answer the question of whether content marketing is just another term for marketing. The answer is yes and no. Does Every Company Need A Content Strategy? Photo Source. MORE

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit). The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience. MORE

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em? Sh*t People Say (Various Sources). Funny even if you’re not seeing them for the first time. MORE

Content marketing is all the rage these days. The ” content” in content marketing might be blog posts, videos, slide shows, white papers, podcasts, ebooks–anything that can be read, viewed, or listened to by others. But why do it, and how is it “marketing”? Develop loyal followers who will come back for more of what you have to offer. Add images or videos. MORE

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible. Pay-Per-Click Tactical Services Video Posts MORE

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. all through pictures that link back to their original sources. Pinterest Is a Community. MORE

This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. The SAT does not ask you to be creative; instead it asks you to follow a format. It wants to see if you can follow rules. · Example 1. · Example 2. MORE

I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. think this is a mistake and I strongly caution my clients against doing it. Here’s why. Done correctly, Twitter is lively, personal and human. If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. MORE

“ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare. And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. MORE

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles analytics bounce rate MORE

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. It summarizes all of the activities that happen online in 60 seconds. It just seemed easier. MORE

Tweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence. Even research published in the Harvard Business Review says you’re almost seven times more likely to qualify a lead if you respond by phone within five minutes than if you respond an hour later. The results were surprising, as you’ll see in a moment. Absolutely not. MORE

Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Can it come from a single tweet? The other day, I saw an infographic that plotted the hockey stick growth of Draw Something. The addictive Pictionary-like app was released on Feb 6th 2012 and was slowly growing without much fanfare. Think about it. MORE

TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. We hope you enjoy them and then go unplug for the weekend - spring is coming into full swing all over the place and you ought to go out and have some fun in it. Happy reading & see you next week! Are You Worthy of Social Media? MORE

Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. If you’re a marketing executive, call me, and I’ll bring Frank in. Why the alignment? From there, the Marseli services take over. 610) 604-0639. MORE

People that haven’t done it have no idea. Unless you have sat at a phone all day and pounded out dial after dial taking beatings all day long, you do not know how mentally taxing it can be to cold call. You get sworn at, hung up on, chastised and some people even have the nerve to tell you how you should have cold called them in order to get them to talk to you…which they won’t… and then they hang up on you. have often likened it to walking into a mall and asking people what color their undergarments are. That one person is your win for the day. MORE

Sazbean is proud to bring you the final part in the Future of Publishing series on affiliate marketing (next week’s episode will be on a different topic). In this episode, Oliver Roup focuses on an advanced topic that challenges the advertising side of affiliate marketing: Affiliate fraud. Oliver and the panel explore how to identify fraud, how to extinguish it, and how to mitigate damages. MORE

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati , there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead. I get it. magazine. So, I see. MORE

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Familiarity Breeds Intent. The tools made it easy to find information and expertise by consulting friends. Critical Success Factors. MORE

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.” And you need to be obsessed with it. Primum non nocere. MORE

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. know it’s Emerson again. MORE

by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.” Metrics. Definitions. MORE

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. The result of doing so is ROI. Guess why? Indeed, social. MORE

Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. News & Notes MORE

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We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit). The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience.

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. It summarizes all of the activities that happen online in 60 seconds. It just seemed easier.

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. The result of doing so is ROI. Guess why? Indeed, social.

Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. Copy - over and out? The result?

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Harnessing attendee word of mouth. private social network for attendees. Events designed for both virtual and live audiences. Smart card” badges for richer data capture.

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible. Pay-Per-Click Tactical Services Video Posts

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According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Harnessing attendee word of mouth. private social network for attendees. Events designed for both virtual and live audiences. Smart card” badges for richer data capture.

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible. Pay-Per-Click Tactical Services Video Posts

One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. began with an overview of the basics behind these systems and what we can really learn from them.

“ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare. And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important.

Tweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence. Even research published in the Harvard Business Review says you’re almost seven times more likely to qualify a lead if you respond by phone within five minutes than if you respond an hour later. The results were surprising, as you’ll see in a moment. Absolutely not.

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. know it’s Emerson again.

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Can it come from a single tweet? The other day, I saw an infographic that plotted the hockey stick growth of Draw Something. The addictive Pictionary-like app was released on Feb 6th 2012 and was slowly growing without much fanfare. Think about it.

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. all through pictures that link back to their original sources. Pinterest Is a Community.

Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. If you’re a marketing executive, call me, and I’ll bring Frank in. Why the alignment? From there, the Marseli services take over. 610) 604-0639.

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.” And you need to be obsessed with it. Primum non nocere.

I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. think this is a mistake and I strongly caution my clients against doing it. Here’s why. Done correctly, Twitter is lively, personal and human. If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation.

TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. We hope you enjoy them and then go unplug for the weekend - spring is coming into full swing all over the place and you ought to go out and have some fun in it. Happy reading & see you next week! Are You Worthy of Social Media?

Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. Follow @B2B_chat for announcements of the topic each week.

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati , there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead. I get it. magazine. So, I see.

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business.

Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. News & Notes

People that haven’t done it have no idea. Unless you have sat at a phone all day and pounded out dial after dial taking beatings all day long, you do not know how mentally taxing it can be to cold call. You get sworn at, hung up on, chastised and some people even have the nerve to tell you how you should have cold called them in order to get them to talk to you…which they won’t… and then they hang up on you. have often likened it to walking into a mall and asking people what color their undergarments are. That one person is your win for the day.

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em? Sh*t People Say (Various Sources). Funny even if you’re not seeing them for the first time.

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Familiarity Breeds Intent. The tools made it easy to find information and expertise by consulting friends. Critical Success Factors.

Sazbean is proud to bring you the final part in the Future of Publishing series on affiliate marketing (next week’s episode will be on a different topic). In this episode, Oliver Roup focuses on an advanced topic that challenges the advertising side of affiliate marketing: Affiliate fraud. Oliver and the panel explore how to identify fraud, how to extinguish it, and how to mitigate damages.

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles analytics bounce rate

by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.” Metrics. Definitions.

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. talked about how every business needs a content strategy – it is not just for large companies. also answer the question of whether content marketing is just another term for marketing. The answer is yes and no. Does Every Company Need A Content Strategy? Photo Source.

Content marketing is all the rage these days. The ” content” in content marketing might be blog posts, videos, slide shows, white papers, podcasts, ebooks–anything that can be read, viewed, or listened to by others. But why do it, and how is it “marketing”? Develop loyal followers who will come back for more of what you have to offer. Add images or videos.

Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Take a close look at Sales Discounts. Reduce those discounts and your profits will soar. If you are a CEO, CFO, investor or VP of Sales, this is important to you. What do you think?

This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. The SAT does not ask you to be creative; instead it asks you to follow a format. It wants to see if you can follow rules. · Example 1. · Example 2.