Metric takes land-based casino punt with Pololo deal

Metric takes land-based casino punt with Pololo deal

Peter Bertilsson, chief executive officer of Metric Gaming, has revealed that the sports betting products and services provider is to use its new partnership with interactive gaming firm Pololo Gaming to gain access to the land-based casino market.

Under the licensing and distribution agreement, Pololo will be authorised to distribute Metric Gaming sports products to its partners in the European Union and South America, in addition to other emerging jurisdictions.

Products that will be distributed as part of the deal include Metric’s popular ‘SuperLive’ and ‘Bettor Option’ offerings.

Speaking to TotallyGaming.com about the deal, Bertilsson said the arrangement will enable Metric Gaming to launch a target market that is difficult for those in the online and mobile gaming sectors to reach.

“It is very interesting for us to reach out to the large target group of land-based casinos, which boast many high-net worth customers while nevertheless remaining a surprisingly under-utilised segment of the industry,” Bertilsson said.

“This deal will allow us to reach a target group that has been historically difficult for operators in the online and mobile gaming industry to reach. And because Pololo has already integrated its technology with many casino operators, by piggybacking on these efforts we can now reach this demographic more quickly and efficiently than we could have on our own.”

Bertilsson noted that the deal would also support Metric Gaming’s long-term growth plans, not only in land-based casinos, but also certain geographical markets.

“Aside from targeting online operators, we plan to extend our reach across land-based casinos - with in-casino as well as internet/mobile solutions - and WLA operators who offer sports wagering, particularly given that they are competing with new entrants in their own markets and will likely need unique products to differentiate themselves from the competition,” Bertilsson said.

“Geographically, we are looking to increase our market share in Asia and South America.”