Produced in a GMP facility that processes other ingredients containing these
allergens.

GMP QUALITY ASSURED

Non-GMO

KOSHER

Recyclable Bottle.

400 IU vitamin D supplement from NOW Foods

Helps maintain strong bones

Supports dental health and immune system health

As more people avoid sun exposure, Vitamin D supplementation becomes even more necessary to ensure that your body receives an adequate supply. NOW Vitamin D softgels supply this key vitamin in a highly-absorbable liquid softgel form. Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However, it is not abundant in food.

These statements have not been evaluated by the Food and Drug Administration. This
product is not intended to diagnose, treat, cure or prevent any disease.

MSRP: $6.99

For our website and catalog, the MSRP is the "Manufacturer's Suggested Retail Price." The MSRP is understood to mean the price at which a manufacturer will recommend a retailer sell a product for in stores, on the internet, or in catalogs. The MSRP of National brand items are dictated to Swanson by each manufacturer. For Swanson brand items, the MSRP is calculated based on a varying percentage above the product's base price.

Disclaimer: Product reviews are provided for informational purposes only. The information or opinions expressed therein are solely those of the contributors and do not necessarily represent those of Swanson Health Products and its employees. Please read full product reviews disclaimer.

Per our doctor's suggestion, my husband and I take Vitamin D-3. Even though we live in the desert and have plenty of sun, we are careful to not get too much sun. Lab work shows we are at the right levels of D-3. Husband takes one at dinner and I take three a day.

Q: Why are some vitamin D products measured in IU while others are in mcg?

Due to changes in FDA labeling guidelines, vitamin D amounts must now be listed in micrograms (mcg) on supplement facts and nutrition labels instead of international units (IU). Although these new guidelines were issued in 2016, updates weren't required until June 2020.

At Swanson, we began updating our labels in early 2017. You will see a mixture of both IU and mcg as our national brand partners complete this process.

Q: Did my vitamin D supplement change?

A: You may have noticed a change in the daily value percentage on your favorite vitamin D product, but that doesn't mean your product changed. The FDA increased the recommended daily intake (RDA) of vitamin D, which means the same product with the same ingredient amounts fulfills a lower percentage of the RDA than it prior to the change.

Q: How much vitamin D do I need each day?

In 2016, the Food and Nutrition Board increased the Recommended Dietary Allowance (RDA) of vitamin D for most adults from 10 mcg (400 IU) to 15 mcg (600 IU) per day, and 20 mcg (800 IU) for ages 70+.

Some doctors and nutritionists recommend higher daily vitamin D intakes, especially for those at risk for having low levels. The Vitamin D Council, an organization dedicated to raising awareness about vitamin D, recommends average adults supplement with 125 mcg (5,000 IU) of vitamin D daily. Talk with your doctor about your individual needs.

Swanson Health started in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Over 50 years later, we continue to innovate science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together, and find vitality at any age. Click here to learn more about us.

For over 50 years, Swanson Health's research and development team has delivered science-backed health and wellness products to people around the world. Our innovation is guided by clinical research, scientific consensus, emerging research and usage traditions, creating products that help you find vitality at any age. At Swanson, we don't hide our science behind proprietary formulas — we believe in easy-to-read, transparent labelling. What's printed on our labels, is exactly what you'll find in our products.

Swanson Health's purity and potency testing begins with our ingredient sourcing, continues through manufacturing, and goes beyond when a product hits the shelf. Our testing exceeds industry standards, ensuring each product meets our quality guarantees for purity and potency. Swanson facilities are Good Manufacturing Practices (GMP) certified, and we voluntarily participate in third-party, independent laboratory testing. With Swanson, you can be sure you're getting the most pure and potent health products at a great value. Click here to learn more about our quality standards.

These statements have not been evaluated by the FDA and are not intended to diagnose, treat, cure or prevent any disease or health condition.

Sales Tax: Sales tax indicated at checkout is an estimate. The sales tax charged to your credit card is calculated when your credit card charge is authorized on the date of shipment. Sales tax charged reflects any applicable state and local taxes.