Last Chance: $4,000 Marketing Makeover

HP is putting its products and services on the line to prove that print marketing is still essential to your success — and you could be the beneficiary, with a marketing makeover to start your 2010 off right.

In “The Marketing Makeover Challenge” from REALTOR® Magazine and HP, five REALTORS® will test their marketing prowess using HP printers, paper, design templates, and coaching. All the finalists will walk away with prizes valued at $1,000 — and one lucky winner will receive a prize package worth $4,000, including equipment and supplies from HP and tuition for NAR’s ePRO certification.

The challenge is for brokers and sales associates who currently use a non-HP printer that serves between one and 19 practitioners and staff. Finalists must be committed to a print marketing campaign and willing to work with REALTOR® Magazine and HP during the first quarter of 2010 to complete challenges and create blog posts about their experiences.

Tomorrow, Dec. 30, is the last day to enter. After that, the judges (including me) will begin the process of selecting our five finalists, so if you’ve been thinking about putting your name in the ring, do it now!

Stacey is vice president of business-to-business communications for the National Association of REALTORS®, overseeing the association's key communications with NAR members and REALTOR® association executives.