Nectar of the Gods

It appears that Anheuser-Busch will be taken over by a Belgian/Brazilian conglomerate, which is yet another milestone in the dismantling of the illusion of American invulnerability. We're talking about one of the core brands of national identity, especially for a large swathe of Middle American working-class men who treat Budweiser as a near-sacrament.

I wonder what they would think of this advertisement from the early 1900s that features the homoerotic Rape of Ganymede with the Anheuser-Busch eagle in place of the pansexual supreme deity Zeus? The first example of target marketing (the ad was placed in a theater magazine)?

Or this ad, in which we see the Budweiser beer wagon emerge triumphantly bathed in the rays of the rising sun like Helios and his flaming chariot? I love the opening line, "Here comes the king/here comes the big number one," as we get a eyeful of Sol-Helios-Apollo- Horus. Coincidence? Maybe.

I expect to see tons of righteous indignation from a huge number of politicians who have nothing but praise for funneling trillions of our tax dollars to war profiteers, and then selling the debt to china and the middle east.

Maybe this is the plan- get everyone upset about all the political nonsense while the country is bought out from underneath us. But if you go back to the roots of this country you realize it was created by multinational corporations based in the same exact countries that are buying it all back at fire sale prices.

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Χριστόφορος Δάφνη Βουναλάκι

Author of the Eagle Award-winning Our Gods Wear Spandex: The Secret History of Comic Book Heroes, published by Red Wheel/Weiser and co-author of The Complete X-Files: Behind the Series, the Myths, and the Movies, published by Insight Editions.
The Secret History of Rock 'n' Roll is available from Viva Editions now!

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1. Whenever a controversy over symbolism erupts in the media, it's usually disguising another hidden symbolic message altogether.

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SOMNIUM MENS estIANUA ut INFINITIO

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CONGRUO EST OCCULTUSCOMPAGES SUBTERSUPTER ANIMADVERTO

"Coincidence is the Hidden Architecture of Reality"

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