According to ArtTactic’s report, commissioned by the insurer Hiscox, in 2013 revenues from online art market totalled 1.570 million dollars. Despite this only represents 2,4% of the total market share, it is almost double of what was billed the previous year. And the fact is that estimates are very positive regarding to this area of the market’s health since, according to ArtTactic, in 2018 art will be sold online worth 3.760 million dollars.

According to Hiscox, this increase in online art sales is not a threat to physical distributors as it has happened with other products with a greater online impact. Galleries or auction houses can coexist with companies specializing in e-commerce sales of artworks.

The chance of acquiring art at more competitive prices, the access to an almost never ending catalogue of works and the increasing potential of the network are, without a doubt, some of the reasons for the good situation of this sector. But there’s also a reason that seems to be critical and that is the increase of the purchases done by young people very interested in acquiring their first works of art. A generation of emerging buyers that is willing to use the web for their acquisitions. In fact, regarding this report, 43% of young polled between 25 and 29 years old have bought art online without physically seeing the work. And a 67% of this age group is willing to buy this next year.

It is also very significant that 50% of the purchasers polled over 60 years old had done acquisitions online, even though it is between 20 and 40 years old where a gradual increase can be appreciated, pointing out a peak between 35 and 39 years old, where an 81% has bought art online.

Besides these buyers analysed by age groups, the report highlights that 67% of the polled have bought art online at a website without a little or no interaction with the seller.

Regarding to what kind of pieces are purchased online, ArtTactic’s report stated that, while the general perception is that online art market is perfectly suited for limited edition prints sales, clients also use this medium to search for original works. In fact, favourite works for online purchases are paintings (45%) and limited editions (43%), followed by photographs (37%). Very odd are the differences concerning to buying habits if we attend to the gender of the purchasers. The three favourite disciplines for men are painting (46%), photography (44%) and graphic works (36%). Women are also tipped in favour to these three disciplines but at a first place they are keener to graphic works (55%), followed by painting (44%) and photography (24%). There are also differences regarding the age of the collectors, 50% of the acquisitions made by buyers between 25 and 34 years old came to graphic works. Between 35 and 59 years old, even though there’s also a great interest for limited editions, seeks for paintings are growing.

The report also analyses the channels used by the polled to purchase their works of art. 49% of them have done their purchases on websites owned by galleries, 45% use online auctions and 26% has bought art to e-commerce specialized art companies, which means, regarding ArtTactic, that although a major part of the transactions seem to be done through the most traditional channels, e-commerce businesses of works of art are worth to be reckoned as a force of great potential in the market.

ARTETRAMA collects and manages your personal data with the only aim to attend your possible doubts or inquiries, process orders placed on our website as well as send requested information about promotions or news. Consent is the legal basis for this handling. We won’t be able to satisfy your submission if the necessary data are not provided. You can exercise your right to access, rectify, remove, restrict, object and portability of your personal data through info@artetrama.com, as well as you right to withdraw this consent and submit a complaint to the competent data protection supervisory authorities. You can get more information on our privacy policy.

Privacy policy

The privacy policy of this website aims to announce what are the criteria and rules that it follows regarding the use of personal data that any user, freely and voluntarily, provides through the website www.artetrama.com or www. artetrama.es.

In regard to the collection, storage and use of personal data, the rules contained in the GDPR (Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 relating to the protection of individuals), in the Data Protection Act (Organic Law 15/1999, of December 13, Protection of Personal Data and Royal Decree 1720/2007, of December 21, the Regulations for the Development of the Data Protection Act) and in the LSSI ( Law 34/2002, of July 11, Services of the Information Society and Electronic Commerce).

Holders handling personal data

Registered trademark ARTETRAMA as well as www.artetrama.com and www.artetrama.es domains are owned by Rosa Ortiz Alberte whose information as responsible for processing personal data is as follows:

Data owner: Rosa Ortiz Alberte

Trademark: ARTETRAMA

TIN: 53388882V

Address: Calle Sagunto 16, 28010, Madrid, Spain.

Email: info@artetrama.com

Activity: Seller of graphic works, pictorial art and sculptures

Purpose of personal data processing

The personal data collected from ARTETRAMA web forms, are stored and handled to provide users with different services such as managing purchases made through the website, answering questions or doubts, providing information related to offers or news and others.

The data will be collected exclusively for specific, explicit and legitimate purposes, and will not be further processed in a way incompatible with said purposes.

Each of the forms used for obtaining personal data from the site have a specific purpose, and for that reason some concrete information is requested on them:

Contact form: Data requested are name, surname and email. This information will be used to reply any doubt or inquiry made by users on this form.

"Request more information" form: Data requested are name, surname and email. This information will be used to reply any possible doubt or to give further information on any of our products.

Register form: Data requested are name, surname and email. A password will also be asked for which ARTETRAMA won’t have access to. These data will be used to create a registered account that allows the user to have an easy and fast access to any order placed on our website. It will also let the user access and change his/her personal information.

Address form: Data requested are name, surname, email, shipping address, billing address and contact phone number. This information shall be used to process the shipping of the products ordered by users, as well as to create purchase invoices. Among the needed billing information TIN may be also asked to incorporate it on the invoice.

Newsletter form: The only data asked is the email. This information will be used in order to regularly provide the users with news, offers or promotions.

Data needed to proceed with payments will be requested and handled by the bank payment gateway and in no case shall be accessible by ARTETRAMA.

Some other non-identifying data may be retrieved by cookies. Cookies are little files stored in a user’s computer with the only aim to ease and enhance web browsing, as well as for analysing the use that customers might do of our website. Further information can be found on our Cookies policy.

In order to be able to offer products and services to the customers according to their interests and improve their user experience, we will create a "commercial profile" based on the information provided. No automated actions will be built upon the mentioned profile.

Data conservation period

Personal data will be stored until the person concerned requests their removal, always when the business relationship and legal timings required have ended.

Legitimation of personal data handling

Consent is the legal basis for handling data obtained on this website.

Personal data is requested through the different forms found on our website and is obtained with the user’s consent. In the meaning of Data Protection Regulation, this consent is free, informed, specific and clear.

Only identification data such as name, address, phone number, etc. will be handled. Never shall be requested any other categories of data with special protection.

Personal data handling will always be subjected to consent by the users and will never have a different purpose.

In the event the user doesn’t give the personal data requested, ARTETRAMA may not fulfil the user’s demand, whether if it is an order, an inquiry asking for more information or any other suggestion made through the forms on our website.

Personal data recipients

Personal data gathered through the forms found on our website will be stored and treated with the only aim of attending the user’s needs. Therefore, these will only be shared with providers whose services are needed for business activities, such as shipping companies may be. The companies we share personal information with to facilitate the services required are as follows:

Google Analytics: Google, Inc., 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, U.S.A. This is a Google service that uses analytical cookies, which allow to create browsing profiles and know about the way users interact with the website, in order to enhance the structure and the content of it.

Anyone has the right to get confirmation whether if ARTETRAMA is treating personal data related or not with him/her.

Individuals concerned have the right to access their personal data as well as to request rectification of inaccurate information or, in the case, to request their removal when, among other reasons, data are no longer needed for the purposes for which they were collected.

Under certain circumstances, those concerned may request the restriction of use of their data, in which case these will only be kept for the exercise or defence of legal claims.

Under certain circumstances and due to reasons related with a particular situation, individuals might be able to object to the processing of their information. ARTETRAMA won’t work with these data, except for compelling legitimate grounds, or the exercise or defence of possible legal claims.

Users have the right to communicate their personal data to another party always when it is technically possible.

If the user has given consent for any specific purpose, he/she has the right to withdraw the consent anytime, without affecting the lawfulness of handling based on the consent prior to its withdrawal.

These rights can be exercised through any means of communication offered on our website: email, contact form and phone number. Those users with a registered account at ARTETRAMA, may also exercise their rights of access and rectification of their personal data through their user profile on this website.

Users can submit a complaint to the competent Data Protection Supervisory Authorities (Spanish Data Protection Agency), when these failed to get satisfaction exercising their rights or consider the processing of their personal data required infringes the Regulation.

Confidentiality and security

ARTETRAMA is committed to respect confidentiality of the users’ personal data and to use them according to the purpose for which they were collected.

ARTETRAMA has adopted suitable security levels for the data it stores and processes. ARTETRAMA has also installed all technical means and measures available to ensure data confidentiality and prevent their loss, misuse, alteration, unauthorised access and theft.

Given personal data will be located in servers owned by de ServerGrove Networks Inc., 1101 Brickell Ave. #310323, Miami, FL 33131, U.S.A.

This website uses a SSL certificate encrypting data communication between the user and the server. However, the user should be aware that the safety measures today on Internet are not impregnable.

With regard to the operative functioning of the website, ARTETRAMA is waived from any responsibility that could stem from interference, interruptions, computer viruses, breakdowns or disconnections whose causes are not attributable to ARTETRAMA.

Veracity of the data

Users state that all data they provide are truthful and correct and undertake to keep said data up-to-date, making any changes via their control panel (only registered users) or by contacting ARTETRAMA. Users are responsible for the truthfulness of their data and shall be the sole party responsible for any disputes or litigations that could arise due to any false data.

Changes to our privacy policy

ARTETRAMA reserves the right to make the appropriate changes to the privacy policy in order to adapt them to a new legislation as well as industry practices. In such cases changes will be posted on this page.

ARTETRAMA team appreciates the time you’ve taken to read our privacy policy.