Even my stylist loves the color!

This has been my only choice for perfect color for years!!! It is just the right shade of red & never fails! I will never switch brands or colors! Even my stylist loves the color!

No Ca. Gram

Santa Rosa,

Somethings changed

6/25/2012

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I have been using Loreal Preferance for 30 years, and it has always covered my grey

roots. Lately the last two applications have not covered the grey.

Is it now made in China.

Donna Lindsay

Preference better than Excellence IMHO

5/27/2011

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LOreal Preference works much better than Excellence for my very fine hair. I began with dark brown hair and am turning grey. I get beautiful long-lasting results with this color for a true golden blonde. Try using a glossing cream also. It's an amazing result.

Mary Mock

Received super fast,

5/27/2011

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love this product. package in great condition. will order again

Dirtyred

Love it just enough

5/25/2011

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WONDERFUL but hard to find very hard to find and it is cheaper at the drug store when you can find it

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