The Best Political Targeting Using the Best Methods

The more you know
about individuals, the more accurately you can you can predict
their attitudes, their opinions, their behavior, their response
to a message. Corporate marketers have been doing it for years,
and so have the Republicans.

Now
Leland Beatty is bringing cutting edge 21st century
techniques to Democratic campaigns in Texas and across the United
States..

For each individual and household in Texas, there's
lots of information available "out there." Leland knows
how to find it and he crunches the data into carefully winnowed
lists of people who, approached with the right message, can make
the difference in an election.

It's laser-beam targeting, and it lets you put your money
where it'll have the most impact - and leave a little for the
victory party.

If you've got a challenging race, you owe it to yourself,
your supporters and your donors to run the smartest, most
cost-effective race possible. Leland Beatty can help make that
happen.

Beatty does it through a careful analysis that identifies the
top, middle and low probability voters, the probable Republicans
and Democrats, and the persuadable voters. He can help you create
messages that motivate and persuade, and he'll make sure the
right messages get to the right voters.

What the
Candidates and Consultants Say

Texas Rep. Mark
Strama:

"As one of three Democrats who won Texas House seats
away from Republicans in 2004, I know you've got to find the
people who haven't been voting Democratic but will if you can
make your case. Leland has mastered the techniques and technology
to find those voters so I was able to effectively convey my
message to them."

Texas Rep. Elliott
Naishtatt:

"Leland Beatty has an advanced method of analyzing
races - what's possible, what it might cost, how you can win
- that is amazingly accurate. Invaluable, in
fact."

Texas Sen. Juan
Hinojosa:

"I've known Leland
for almost 25 years, and he's always been ahead of the curve.
We've worked together on a lot of hard problems all over, and
time and again he's come up with brilliant ways to get a
better result."

Kelly Fero, political
consultant:

"Leland Beatty has
created a remarkable new way to look at voters and win elections.
His technical expertise is state-of-the-art, and his political
judgment is right-on. As a strategist, I'd no more go into a
campaign without Leland's help than I'd start a road trip
without a good map."