Erratic decisions, murky agendas: Frustrated studios are up against a not-so-secret agenda of the world's second-biggest box office market actively trying to build their own entertainment studio system.

Like his protagonist Jay Gatsby, the Australian director once reinvented himself with a name change and new identity. Now, he's risked everything on his flashy $100 million spectacle: "I would do anything to make sure `Gatsby' stayed alive."