In our next Adventure in Budgeting, we’re exploring the final area, Production & Distribution, the “Where” your talent will be focusing their time and “Where” your content will be distributed, but also, and as importantly, where your money will be spent.

In the 2nd installment of our Adventures in Budgeting series, we are exploring the What, the Content, the creative “meat” of your branding initiatives. What does your brand create to get people to buy your product or service? Let’s start with a few questions…

There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.