About 8 years ago, Rachel Delacour and her husband, Nicolas Raspal, decided to take the risk and embark on a crazy and rewarding journey to start their own business. Together, they founded BIME Analytics. Rachel Delacour is sharing the she learnt while raising funds, building a team, and getting acquired by Zendesk.

As companies start implementing more sophisticated technologies to help improve the customer experience and their own processes, the amount of data stored across business tools grows immensely, and is siloed in different departments. Breaking these data silos become very important for PACK & SEND.

The Olympic Games Rio 2016 shattered many records and the birthplace of many firsts. It was the first time the games were held in South America. 65 Olympic and 19 World Records were broken. And 45% of the athletes were female—the highest it's ever been.

206 countries participated in the games this year. Here's a look back at how every country did and the medals they took home.

We recently attended London’s Digital Marketing World Forum (DMWF). The event had an amazing agenda offering a variety of topics addressing the new trends and changes in not just digital marketing but in data-driven organizations as a whole.

Jody Heymann, MD, PhD knew that. As the Dean of the UCLA Fielding School of Public Health, she knew that in order to foster a high-performing university, she needed to first build an internal culture that’s focused on data and performance. She brought in Analyst Ryan Collins to create this foundation of tracking and measurement, so every department can begin to gauge and demonstrate their performance—all based on data.

Marketers do not have a shortage of tools in their tech stack. And with those tools come an abundance of data about how users are clicking ads, engaging with the website, or browsing products. But that abundance of data can be overwhelming. How do you sort through the noise to find what you’re looking? And once you found what you’re looking for, what do you think with it?

We recently sat down with Gallant Chen, who’s led digital marketing at SurveyMonkey, Apple, and Zendesk, to find out what is actually important to track and analyze.

Opportunities happen when you’re at the right place at the right time. But it takes a lot more than chance for opportunities to come knocking. At BIME, we build features like conditional alerts, email reports, and dashboard sharing to help companies get the right data at the right time, so anyone and everyone is poised to take action.

But getting data into the right hands is just as important as timing and location. Today, BIME is rolling out a much simpler way to get your queries and dashboards to the right people by centralizing how you manage Studio users and dashboard Viewers. This change comes from direct feedback we’ve heard from customers time and time again (so thank you to our customers!).

When working with your database in BIME, there’s a lot going on behind the scenes. Every time you select a measure, attribute, or work with a filter this is translated as a SQL query to the database and the results are returned back to BIME as a beautiful visualization. It’s pretty neat and in this post I’ll outline the differences in using a SQL editor vs. working with your data in BIME.