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I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on AllPublicists.com (it’s a free service), and got many low-cost offers from publicists. One firm for example, called Publicity Guaranteed (PublicityGuaranteed.com) doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option or am I missing something? Are there any studies on the subject?

Congrats on the new win. I am not in the agency side now, but survived two recessions when I was, which pale in comparison to what you are enduring now.

Congrats on your new biz win and know that brighter things will come. Based upon the video above, you guys ARE leaving it all on the field.

And as an aside, #56 in the video is Shawn Merriman, alum of the University of Maryland, where I got two degrees. I have none of this athletic ability, but know that in the agency world, it would be fun to tackle people like he does.