BROWSE

Client

AIGA Chicago

Quantity Produced

1,500

Production Cost

–

Production Time

2 weeks

Dimensions (Width × Height × Depth)

26 in × 38 in

Page Count

–

Paper Stock

Scheufelen Heaven 42 Cover 92.5 lb

Number of Colors

3 Spot (Black, fluorescent pink and fluorescent green)

Varnishes

Satin aqueous coating

Binding

–

Typography

Chronicle by H&FJ F37 Bella by Rick BanksLeague Gothic by The League of Moveable TypeDeming by Lost Type Co-op, Mike Fortress

There’s nothing like a paper show to make people ask questions about the meaning of life… or not, which is why this AIGA poster for the Unisource Paper Show is so compelling. “The value of paper is the value of reality” is the deepest koan I’ve ever heard—now how far down the rabbit hole do you want to go?

Each year, hundreds of designers, print enthusiasts and leading paper mills gather to share what’s novel and unconventional in the world of paper at the Unisource Paper Show in Chicago. In late August, AIGA Chicago approached us to create something for the show to use as a promotional piece. Our charge was to manifest the perks of paper. Ultimately, it was an ideal assignment: make whatever you want. Our concept was to celebrate the ‘reality’ of paper and how other mediums can’t rival it’s realness and tactility. To express this idea we determined to take something classically known for print, the children’s classic Alice’s Adventures in Wonderland, and reinvent it’s application and the experience of interacting with it. We chose Lewis Carroll’s classic because of it’s reoccurring theme of a skewed perception and reality.

The poster includes the entirety of the original book, including all the original etchings, all housed on one side of the poster. The design reflects the non-sensical nature of the story with an unconventional layout and a gigantic overprint in an electric fluorescent pink. The poster can be displayed both horizontally and vertically depending on the viewer’s preference. The back includes a wash of florescent green which when rolled up displays a small tag that simply says, “open me”.