"Cash me outside, how bou' dah?" With one catch phrase, a young Danielle Bregoli -- known by fans as Bhad Bhabie -- was launched into a pop culture landscape that would eventually land her a record deal. Just 13 years old at the time, Bregoli was a guest on a troubled teen episode of the Dr. Phil talk show. Facing an antagonistic audience, she challenged them to settle the score outside the studio with her famously accented threat. Thus, an Internet sensation was born. Video of her appearance went viral in early 2017, becoming a popular meme. As her notoriety grew, she appeared on remixes of songs by young trap rappers like Kodak Black, Tee Grizzley, and Lil Yachty. In August, she issued "These Heaux," her debut single as Bhad Bhabie. The song broke her onto the Billboard Hot 100, making Bregoli the youngest female rap debut in chart history. Soon after, she signed with Atlantic Records.

Bregoli's first output for the label arrived late in the year with "Whachu Know" and "I Got It." Another single, the gold-certified "Hi Bich," was remixed with YBN Nahmir, Rich the Kid, and Asian Doll. In March 2018, she released "Gucci Flip Flops" with Lil Yachty, weeks before embarking on tour. "Trust Me" with Ty Dolla $ign and "Yung and Bhad" with City Girls followed that summer, just before the release of her debut mixtape, 15.