[…] as a proportion of users, there are more Windows and Mac users of the news.bbc.co.uk domain than across the BBC as a whole. This, of course, could lend weight to the argument that the BBC News site is most often consumed during office hours, on networks that are locked down to the two major OS variants.

Or, I guess you could equally argue that it is the sheer weight of Linux, Sun and Unix users hitting the h2g2, Doctor Who and much-missed Cult site that skews the figures in the opposite direction.

No, what I find most interesting are the numbers related to visitors using mobile platforms.

They all may add up collectively to a relatively small percentage of overall site users compared to the majority on PCs, Windows and Macs, yet look at the actual numbers of people who use the sites from a mobile device – over 11 million to the main BBC sites and over 1 million for BBC News.

If my figures are about right, that’s around 4.4% of all visitors to the main BBC sites who get there from their mobile devices.

I doubt anyone would disagree that such usage will only grow. By how much is the question.

I’m hoping that we’ll see updated stats at the end of December.

And what about Linux, as Bellam’s post and others were primarily to do with that?

What to Expect

Perspectives at the intersection of business, communication and technology.

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.