Essentials of Strategic Management: The Quest for Competitive Advantage

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Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text thatís robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:

1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools

2) It simplifies the task of demonstrating student learning through course embedded assessment