A new conference for today’s generation of mobile and loyalty marketers. Join industry leaders as we explore the meaning of long-term relationship (LTR) and how it plays into the future of mobile.

Join us on April 26 and 27 to learn from thought leaders, builders, and innovators behind today's most advanced marketing strategies.

OFFICIAL CONTENT PARTNER:

THE SKIN DEEP

12pm - 1pm

How to Build Schedule Blocks

C. Doe

R. Harrison

CEO - CompanyName

David Doe

Designer - Redshoe

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

B. Bonin Bough is one of the most awarded marketing executives in his field, the host of Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bough has spearheaded some of the marketing industry’s largest global campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest.

TAMIKA D. MALLORY

National Co-Chair, Women's March on Washington

Tamika D. Mallory, age 36 and the mother of a teenage son, is nationally recognized as a champion of the civil rights movement. One of four national co-chairs of the Women’s March on Washington, Tamika led a mobilization of over 1 million people at the nation’s capital, and a total of 5 million people worldwide, in defense of civil and human rights. President of Mallory Consulting, a strategic planning firm, and board member of The Gathering for Justice, founded by Harry Belafonte, Tamika is featured in the media on the intersection of civil rights, social justice and the new wave of feminism.

2017 SPEAKERS

marissa aydlett

vp of marketing

appboy

Michaela bethune

head of campaigns

dosomething.org

b. Bonin bough

host

CNBC's Cleveland Hustles

Scott carleton

VP of Technology

andela

rich donahue

svp, marketing

ibotta

KATE GARDINER

cofounder + partnerAVG [average work]

al hArnisch

director of strategy

prolific

Mike Hogan

digital director

vanity fair

Ben kaplan

Senior Director, Mobile/Digital

american cancer society

Bill Magnuson

cofounder + ceo

Appboy

tamika D. mallory

national co-chair

Women's March on Washington

brooke morEland

coFOUNDER + CoOjewelbots

milan thakor

Passenger Engagement Lead

lyft

baratunde thurston

comedian, WRITER

+ cultural critic

kevin wang

vp, product

appboy

Billie whitehouse

CoFounder + Creative Director

wearable experiments

ryan yow

Senior Manager, Digital Products

Nascar

PAST SPEAKERS

Alexandra wilkis wilson

Co-Founder + CEO,

Glamsquad

Co-Founder + Strategic Advisor,

Gilt Group

Amit Shah

SVP – Online Marketing, Mobile and Social,

1-800-Flowers.com

Gary Belsky

Author,

Former Editor-in-Chief,

ESPN the Magazine

Jake Knapp

Design Partner,

Google Ventures

Judith Williams

Global Director of Diversity,

Dropbox

JULIE LOGAN

Director of Brand Strategy,

﻿Giphy

Kevin delaney

Editor-in-Chief + President,

﻿Quartz

lara balazs

SVP, Head of North America Marketing,

﻿Visa, Inc.

Margaret molloy

CMO,

Siegel+Gale

minh-ha Nguyen

Former General Manager of E-commerce,

Walmart China

Philip Krim

Co-Founder + CEO,

Casper

Vinny Lingham

Shark,

South Africa Shark Tank

Co-Founder + CEO,

Gyft + Civic Technologies

*agenda subject to change

APRIL 26: CLIENT ADVISORY SUMMIT

APPBOY HQ // NY, NY

AGENDA

Open to all Appboy clients, this half-day experience will feature client use cases, product features, interactive workshops, best practices presentations, networking time, and free entrance to the opening night kick-off party held at Industria

12:00PM

NETWORKING LUNCH

1:00PM

opening remarks

BILL MAGNUSON

CEO, APPBOY

1:30PM

Guest speaker: Foursquare & the future

jeff reine

head of platform partnerships,

foursquare

2:00Pm

networking break

2:15pm

BUILDING A SINGLE VIEW OF users ACROSS MULTIPLE CHANNELS

Spencer burke

vp of customer success, appboy

+

gaela le janne, wallapop

2:40PM

CREATIVE WORKSHOP: Tree diagaram

rachel welber

senior customer success manager, appboy

+

matt hrushka, rosetta stone

2:55PM

networking break

3:05PM

Lifecycle Automation: How to Build an LTR

will crocker

director of customer success, appboy

+

katie donham, harry's

3:30PM

THE ROLE OF OPTIMIZATION + EXPERIMENTATION

jenny brunstein

customer success manager, appboy

+

ben kaplan, american cancer society

kristiane skolmen, airbnb

emma yu, mileiq (microsoft)

3:50PM

LTR in the real world: soundcloud

will crocker

director of customer success, appboy

+

brendan codey, soundcloud

4:10PM

networking break

4:20PM

contextual peresonalization across channels

jena donlin

product marketing manager, appboy

+

ed tucker, the entertainer

4:45PM

CREATIVE WORKSHOP: Personas and targeted messaging

scott dzialo

senior customer success manager, appboy

+

ryan yow, nascar

5:00pm

networking break

5:15pm

closing remarks

BILL MAGNUSON

CEO, APPBOY

6:00-8:30PM

ltr kick-off party

industria

775 washington // ny, ny

Text Block #1

EXPERIENCES

OFFICIAL CONTENT PARTNER:

THE SKIN DEEP

OFFICIAL CONTENT PARTNER:

THE SKIN DEEP

AGENDA

WED APRIL 26

DAY ONE

VIP ACCESS

APPBOY HQ

8am - 9am

Breakfast

9am - 12:30pm

Planning Sessions

12:30pm - 2pm

Keynote Lunch

Bill Magnuson + Guest Speaker

2pm - 5pm

Workshops

6:15pm - 9pm

LTR Kick-off Party

Location TBD

PARTNERS

VENUE

INDUSTRIA / 775 WASHINGTON ST. NY, NY 10014

HOTEL BOOKING PARTNER — BOOKING.COM

Book a room at the hotel of your choice near Industria with Booking.com, the official hotel booking partner of LTR.

GENERAL ADMISSION

(1-DAY PASS)

Includes access to full-day programming, interactive exhibits, and after party (open bar) on April 27.

VIP ACCESS

(2-DAY PASS)

Includes General Admission package plus access to half-day of workshops and opening night party on April 26.