Tag: Digital Media Agency

You've heard celebrities say that any publicity is good publicity, but when it comes to SEO you sometimes hear beginners say that any link is a good link. This reflects the common misperception that getting links to your site in any way is the way to do it.

It doesn't matter where the link came from or how long it lasts as long as you keep on pulling new links and building your backlink warehouse quickly.

The reality is that all links are not created equal. There is a hierarchical system in place because the oldest and best links that come from older websites and blogs have far better credibility. If the link continues to go up and then down, it can actually have a negative effect on your SEO campaign.

Over the years, SEO experts can find ways to manipulate the system and get lots of backlinks in a short amount of time. Unfortunately, search engines catch this exploitation and there are reactions that make the linking method less effective and potentially catastrophic.

Today, one of the first SEO tips that beginners will learn is that they shouldn't mess with websites that have many links to many different sites in many different niches. There are two reasons for this:

These links will not mean much in their long-term SEO efforts.

If the link made in bulk is "captured" by Google, your site can be negatively affected.