Be The Flame, Not The Moth

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Of all the things Giacomo Casanova ever said or wrote, this is one of his more famous. And if you’re in sales or business, it’s also one of his most valuable. Casanova was a master at attracting people. And not just women. His magnetic personality enabled him to mix and mingle with the elite of 18th-century Europe -- not bad for a guy who wasn’t born into a noble family.

So take a look at yourself: Are you running around chasing sales, struggling to entice the best employees to come work for you or trying to get great companies to hire you? Or are all these people seeking you out instead? If you’re the one doing the chasing, it’s time for you to be the flame -- and the only way to do that is to become more “attractive.”