American Greetings Created This Racist Father’s Day Card And People Are Outraged

Another example of not having people of color on your creative team.

This is what happens when there are no Black people in the room: you create racist content that gets your company blasted on social media.

American Greetings had the foolish idea to create a card that read “Baby Daddy” — for Father’s Day. There is a Black couple on the cover and on the inside it says, “You’re a wonderful husband and father — and I’m so grateful to have you as my partner, my friend, and my baby daddy! Happy Father’s Day.” In addition, Target had the nerve to sell the card. See below:

Obviously, there was outrage on social media at American Greetings and Target:

Racially insensitive things like this happen when people of color are not involved in the decision-making process or when people of color in those rooms do not speak up. #AmericanGreetings#BabyDaddy#FathersDay

American Greetings cards are ridiculous! Baby daddy cards for Fathers Day featuring a black couple??? This trump era, yes with a lower case t, is just Damn toxic. People feel like they can say anything,sad days we are living in. PRAY!!!!☹️

@target The term "Baby Daddy" can and does apply to fathers of ALL races. But at the same time, "Baby Daddy" is just plain GHETTO. PERIOD! Stop trying to follow trends, society and social media. Just be TARGET. "American Greetings" should be ashamed of themselves. BOYCOTT!!!!!!!!

Target pulled the card from their stores, and American Greetings apologized. Their statement read, “This particular card was created for, and addressed to, a loving husband — which the inside copy makes clear. However, we now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating and is not consistent with our company purpose and values. We should do better in the future, and we will. We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we’ve caused.”

Sounds like a weak apology. Taken out of context? The context is accurate, people on their creative team thought this would be a fabulous idea and they were ridiculously wrong.

Target also released a statement, saying, “We want all guests to feel welcomed and respected when they shop at Target. We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores. We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”

11. Jazmine Fenlator-Victorian and Carrie Russell, Jamaica

12. Akwasi Frimpong, Ghana

Continue reading Meet All The Black People Competing In The 2018 Winter Olympics

Meet All The Black People Competing In The 2018 Winter Olympics

This year's installment of the Winter Olympic Games is the most diverse its ever been, with an increasing number of Black athletes competing for gold medals in sports that are not traditionally associated with people of color.
Not including the 10 American Olympians, there are a handful of other Black competitors from countries that don't have a cold winter season, let alone see a single flake of snow, which makes their qualifications for the Games all the more impressive. By contrast, just 10 Black people competed in the 2014 Winter Olympic Games.
The opening ceremony is Friday, with the Games being held through February 25 in Pyeongchang County, South Korea.
Black women, who have been busy trying to save America from itself, make up the bulk of Team USA. Will they be able to win in South Korea, too?
Here's a closer look at all of the Black people competing in PyeongChang 2018.
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