CELTICS TO MARKET LEGENDARY NAMES AND MERCHANDISE

The events surrounding the final Celtics game in Boston
Garden "will serve as the kickoff to a new merchandising line
called Celtics Legend Collection," according to Jackie MacMullan
of the BOSTON GLOBE. The line will involve the mail-order sale
of sportswear and memorabilia commemorating past Celtic greats,
with a portion of the proceeds going to a charitable fund to
benefit pre-1964 Boston players. Celtics Exec VP Dave Gavitt and
Larry Bird have been working on this idea for over a year. Back
Bay Merchandising will handle the Legends items (BOSTON GLOBE,
1/15).