We Dare, the Wii party game whose marketing suggests it's much naughtier than it really is, won't be released in the United Kingdom. Publisher Ubisoft is pulling the game back after a rating found it suitable for kids 12 and up.

Politicians and press in Great Britain were, of course, in high dudgeon (is there any other kind of dudgeon?) over We Dare's minigames, which seemed to encourage spanking, striptease and other suggestive acts most wouldn't want their 12-year-old doing, in the context of a video game or anything else. Still, the game received a 12+ rating from PEGI, the European equivalent of North America's ESRB, drawing fire from opinion-makers in the U.K.