ilabb Creates Partnership With Bryce Menzies

ilabb is excited to announce our newest partnership with Bryce Menzies, 6-time Off Road Racing champion. As a renowned and respected member of the Off Road community, Bryce and his crew at Menzies Motorsport is a team ilabb is excited to be collaborating with to enhance ilabb’s and Bryce’s reach into the Off Road Racing industry.

Bryce Menzies is an American born racer and has been shredding since he was old enough to reach the pedals. Raised in Mesa, Arizona he spent his childhood racing dirt bikes and trophy carts. By the time he was 20 he was the 2007 Championship Off-Road Racing Rookie of the Year. The following year he moved onto bigger and better things winning his first pro truck race.

After a generous helping of podium finishes over the seasons, Bryce took out the 2011 TORC Pro2 Short Course before the end of the season and went on to claim his first SCORE Baja 500 Off Road Racing Series. Throughout 2012 Bryce successfully defended his TORC Pro2 title, something no other driver has accomplished. He also joined Travis Pastrana as a Rally Cross driver at the 2012 Summer X Games in Los Angeles. By 2014 Bryce had also ticked up his third SCORE Baja 500 title. This combined with 3 TORC Pro2 championships and 2 TORC Pro4 championships shows how determined and consistent Bryce is as a racer. This passion for the sport is something ilabb is excited to show through the collaboration with Bryce and his team.

After his epic success in the off-road world, Bryce Menzies is now regarded as an elite member of Off Road truck racing and one of the most highly respected members of the community. The 2016 season is jam packed with radness and ilabb is amped to see what Bryce is going to achieve this year with the support of new Bryce Menzies x ilabb gear. We are in for a mega time with Bryce as a part of the ilabbfamily!

ilabb is a highly successful action sports and youth culture inspired streetwear brand. With a fast growing team of global athletes, talented designers and world class team members. Founded in 2007 by two Motocross racers, Seadon Baker and Matt Saunders, ilabb was born of a desire to see personality and street fashion injected into the action sports scene. ilabb’s mantra is “we’re in this together” – a statement used to unite the internal team with the company’s vision. The mantra is also an invitation for fans to be part of our community – the ilabbfamily. We’re about people creating, growing and defining the brand’s journey together.