Nearly all parents and teachers have said this to children. But do they listen?

At such a young age, children are hyperactive with low attention span. Lessons on hygiene and diseases hardly get through to them. Making kids understand the importance washing hands before eating can be a task.

But Savlon, through an innovative campaign, is engaging children to understand the value of cleanliness.

In this video, the students can be seen ‘talking to germs’. Through its ‘Haath Se Baat’ initiative, Savlon uses a hidden voice artist that imitates germs and tells the children all about the dangerous diseases they can spread. The fun activity successfully convinces children about the importance of handwashing, without making it sound like a boring lecture.

Our kids are our future and their well-being comes above everything else. We live at a time when nearly 18 lakh children under the age of 5 die each year from diarrheal diseases and pneumonia. These can be easily avoided by inculcating the healthy practice of handwashing.

Today, on Global Handwashing Day, let us help our children lead healthier lives by spreading awareness about the importance of washing hands before eating meals.