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Join Lars Peterson, author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers on April 9 at 2:00 p.m. EDT where he will explore: How to use data and experience marketing to create lifetime customers, one step at a time and more.

CM Tech Round-Up: Email Segmentation and Targeting

Posted on April 4, 2013
by Jason Hahn

In this Chief Marketer Special Report by senior editor Jason Hahn, learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.