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Wednesday, 23 January 2013

McDonald’s pie review – are you taking the Mc?

It’s almost
with a sense of irony that on American Pie Day (or National Pie Day, as they
call it in the States), when the Stars and Stripes come out to celebrate all
things pie, I feel led to vent my frustration once again at one of America’s
most successful global firms. For once again, given the op-pie-tunity to
provide the world with a great, warm, winter-busting fruit pie, McDonald’s have
once again given us... a battered slice. Quite frankly, I feel they’re just
taking the mick.

It’s not
pastry, it’s not a pie (with clearly defined base, sides and lid), and quite
frankly, it’s not acceptable! I’m very close to writing an open letter to the
head of McDonald’s UK McPastry department to try and combat this blatant false
advertising under the “pie” banner, which has the potential to con avid pie
eaters into purchasing and consuming a counterfeit good. Sure, the pastry
product tastes nice, sure it’s a novel flavour, but for the last time... IT’S NOT A PIE!!!