Brazil has removed limits on foreign ownership in the cable TV sector and has given the green light to all telcos to provide pay TV anywhere in Brazil. In the pay TV sector, Argentina is a world leader, with penetration in the major cities only slightly higher than in the rest of the country. In Mexico, cable operators report lower churn due to triple-play services. Despite delays in the deployment of DTTV, Brazil intends to complete the switchover from analogue to digital TV broadcasting in 2016.

In Latin America, convergence has become a popular solution not only for companies, as a way to attract more customers, but also for regulators, as a way to promote competition. In most countries, the incumbents continue to dominate the fixed-line sector, with Local Loop Unbundling being rare in this region and wholesale activity not very well developed. In the broadband sector, most incumbents have secured a virtual monopoly in the delivery of ADSL access, and the only meaningful competition is across technologies, from cable modem and mobile broadband services.

The Middle East is no different from the rest of the world when it comes to digital media and broadband demand as the young and tech savvy are big consumers of content. Driving this usage pattern is demographics as an estimated 50% of the population is under the age of 30.

The lack of Arabic language support by some content providers and the need to translate existing content into Arabic has led to a number of initiatives to create the necessary content. In some instances entrepreneurs have instead targeted content offerings towards Middle Eastern Diaspora communities in Europe or the United States, where affordable broadband allows consumption of high bandwidth content such as streaming Video-on-Demand. ICANN's move to allow non-Latin script to be used in web addresses has allowed further localization of content, increasing accessibility.

Mobile devices such as Smartphones and Tablets are seeing rapid adoption rate not only globally but also in India. The report begins with a 'Macroeconomic Indicators' section where a generic overview of the economic health of India has been provided with the help of statistical data. The report proceeds with 'Introduction' section covering 'Mobile Advertising Overview' where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. 'Mobile Marketing Ecosystem' illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. 'Mobile Marketing Value Chain' describes the specific process of mobile ad via the various stages in terms of pictorial representation. It is followed by an elaboration on mobile advertising benefits. The section end with 'Mobile Marketing Frameworks' briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion.