Get the Iceland #NoPalmOilChristmas advert on TV

This Advert brings awareness to an issue that everyone should know about, as consumers were are responsible for the impact of the products we purchase.

People need to know about the large-scale destruction that takes place every day for a substance that is so easily replaced and is so unsustainable.

Palm oil is in so many things we buy on such a tiny scale that it is completely unnecessary, especially considering the disastrous effects the cultivation of it has, particularly on the lives of Orangutangs.

Certain species of Orangutangs are likely to be extinct within 10 years with the others following shortly after that.

Iceland's pledge to remove palm oil from all their own brands is the first step to becoming totally palm oil free, an example that should be closely followed by all major supermarket chains.