Job Description:

Directs, develops, implements, and facilitates marketing strategies, activities, and policies for an organization. Administers economic and commercial surveys to identify potential markets for products and services. Initiates market research studies and analyzes findings in order to discover which market segments would buy the organization’s products or services and how to best present those products and services to the selected target market. Analyzes trends, and keeps current on activity of competitors. NOTE: ERI's findings based on revenue size. Develops and administers marketing database that includes prospect and client information. Identifies new markets. Develops pricing strategies, balancing firm objectives and customer satisfaction. Provides marketing advice to organizational units. Forecasts anticipated market sales. Develops and implements methods and procedures for monitoring work activities, such as preparation of records of expenditures, progress reports, etc., in order to keep top management informed. Submits reports of sales activity and maintains records. Promotes satisfactory customer relations. Less

Directs, develops, implements, and facilitates marketing strategies, activities, and policies for an organization. Administers economic and commercial surveys to identify potential markets for products and services. Initiates market research studies and analyzes findings in order to discover which market segments... More