We Turn Your Obstacles into Opportunities

United States Obstacle Course Racing (USOCR) is dedicated to the sustainable growth of obstacle course racing. We help organizers optimize their events to deliver greater safety, efficiency, and profitability.

OCR Organizers Face Obstacles of Their Own

Obstacle racing and mud runs attract high participation around the world. Still, as with any major event, OCR promoters face obstacles in bringing these races to life.

Balancing Risks and Rewards

OCRs are a great way to make a profit or fundraise production, but they entail unique risks. Trust is often placed in underwriters who are unfamiliar with the sport resulting in policies that are not in an OCR’s , or its runners, best interests.

Synchronizing Stakeholders

Event success depends on a team’s successfully management of staff, rentals, vendors, marketing performance, sponsors and more. Each team requires clear goals to align accountability. Without intuitive solutions, too much time is spent on efficiency instead of on strategic growth.

Responsive, Runner-Driven Design

OCR and mud run participants demand a blend of challenge, fun, and originality. This means tailoring events to runners’ expectations every year. Being competitive in this environment requires a sophisticated customer feedback loop and a course that responds accordingly.

Retention and Customer Intelligence Management

Race directors are spending more than ever on prospecting new runners. However, retained runners are 5x less expensive than new customers and become a value source of consistent feedback and income. They bring friends and family, deepening ties to the local community. Average retention in OCR events in the US is currently 25%.

Grow with us

USOCR is a disruptor. Our team is always trailblazing methods to perfect the race production model, then passing learnings on to the OCR community. Partner with USOCR and you, too, can put these learnings into practice.

Sanctioning

Thanks to our deep experience in the industry, USOCR partners can be sure that they’re taking the steps needed to improve peace of mind without hurting profitability. At USOCR, safety is a passion. Working alongside Integro Group and some of the highest rated underwriters on the globe, USOCR’s program is unparalleled. Since the early years of obstacle course racing, USOCR has provide the leading sanctioning program in OCR, supporting hundreds of events with more than 100,000 runners annually.

GOCR System (open beta)

USOCR changes the game with a turnkey obstacle delivery system that’s nothing short of groundbreaking. Get ready-made obstacles delivered directly to your event so it’s easy to keep your course fresh year after year. OCR runners want courses that are exciting year after year. Yet, DIY obstacles incur serious risk and cost. USOCR’s GOCR Program combines the necessary elements to your course in greater control of risk, more cost-effective and design-responsive for your customers.

Business Intelligence (private beta)

USOCR’s latest beta program focuses entirely on helping OCRs streamline the evergreen cycle that’s required to build lasting relationships with your runners. Turning first-time runners into advocates is racing’s golden goose. But it’s not enough to simply ask for loyalty in today’s fast-moving world. In 2018, USOCR is committing its R&D team to studying runner retention. We’re working alongside marketing intelligence partners, research firms, and a beta client group to develop a modern, comprehensive approach to pass along to our customer. Get ready for scalable, turnkey retention programs that work.

About USOCR

USOCR is a modern sports cooperative that helps relationships thrive between OCR promoters and their runners.

Since 2013, USOCR has supported the sport of obstacle racing by introducing customers to expanded safety programming, improved logistics, and high-impact technologies. Headquartered in Atlanta Georgia’s premier tech hub, Atlanta Tech Village, USOCR seeks to imbue obstacle racing with a culture of teamwork, a commitment to perpetual education and a sharper focus on the safety and happiness of runners.

Creating a safer, more sustainable, and exciting sport is USOCR’s goal.