Influencer Insights

In conjunction with the inaugural year of the Latina Bloggers Connect conference, #WeAllGrow Summit, we are excited to be teaming up with Latina Bloggers Connect to provide our brand and agency clients access to an increasingly diverse marketplace of Hispanic influencers. “Hispanics not only lead the general population when it comes to social media, mobile and e-commerce adoption, they are also twice as likely to share content or click on shared content than the general population,” says Holly Hamann, co-founder…

Today I’m pleased to announce Promise Phelon as the CEO of TapInfluence. I am now the TapInfluence CPO (Chief Product Officer). About this time last year, we realized we had a “tiger by the tail”. Our Influencer Marketing Platform was meeting a real need of many top brands and agencies across the country. Our software solution was in a league of its own. It was time to scale. And we needed a scaling CEO. We spent many months searching all across the country for…

According to Wikipedia, public speaking is defined as the act of performing a presentation (a speech), focused on an individual directly speaking to a live audience in a structured, deliberate manner in order to inform, influence, or entertain. I recently had the opportunity to address a room of marketers from consumer brands and digital marketing agencies on the topic of influencer marketing. Below are five principles to keep in mind when creating content: Know Your Audience: Connecting with your audience…

It’s been a fast-paced couple of months at TapInfluence, from major product releases, to new hires and now partnership announcements. We recently announced our partnership with FitFluential, a network of highly influential health and fitness enthusiasts. The first of many influencer partnership announcements we plan to make this year! This strategic partnership increases the number of health and fitness influencers that are available to brands within our marketplace while allowing FitFluentital to leverage our software to run more programs at scale.…