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One of the most difficult parts about starting any business is the marketing side. Starting out, you’re likely to be overwhelmed with potential tips, tricks, and ideas coming from all over. One minute you’ll hear people stressing Instagram while others may warn you about relying too much on influencers. It’s also tough to start out […]

Do you know that automotive marketers were one of the early adopters of hyperlocal mobile advertising? Over the years, the location-based strategy has evolved with mobile technology and data science. However, not many auto dealers or dealer groups follow the changes. It has evolved from mere location targeting to becoming more sophisticated like hyperlocal, […]

If you have been following our 16 mobile rich media ads banner ideas post, this article is the follow-up. By now you should know the capabilities of some of the rich media banner features or components. So, here are 8 more examples of mobile rich media ads components you can embed in your mobile advertising […]

Mobile reigns supreme in digital advertising. True or false? Let the Internet Trends Report by Mary Meeker tell you the great potential of mobile advertising. Find out how these patterns impact the digital advertising world. More importantly, what do they mean to you? Here’s a list of 5 trends from the report that show you the […]

The death of Flash is good news to the advertising realm. We can have better engaging rich media ads that truly drive results compared to static banners. However, two months into the “Flashpocalyse”, we have agencies and marketers still looking for rich media HTML5 ad solution. If you have yet to do so or are […]

I say mobile advertising, you say unpredictable! Yes, we understand your pain. Mobile marketing is ever changing and complex. Many agencies and advertisers are just like you. They are hesitant too. But, it’s inevitable! Eventually, advertisers must consider mobile advertising campaigns because people embrace mobile in their daily life, it is changing how we communicate, work and […]

There is a buzz in the mobile advertising world these days. And it is that the metric called click-through (CTR) simply isn’t enough for mobile campaigns. What makes more sense is a term called SAR—Secondary Action Rate. SAR claimed champion as the most accurate benchmarks for measuring mobile campaign success. Consequently, optimizing your mobile ads […]

One of the most powerful digital marketing tools today is to leverage on users’ personal time (and space) by using social media platforms and mobility. By enhancing the said experience with extremely compelling rich media interaction on mobile devices, it creates an even more lethal combination. Social media platform is inherently interactive and engaging. It […]

Static banners are dying horrible deaths. They are not just dull and uninteresting, they also offer little engagement points. Through eMarketer’s 2014 performance metrics report, we know that rich media banners are 267% more effective than static banners. Furthermore, they give eight times more engagement than standard banners. Undeniably, investing in rich media contents can […]

Two questions you need to ask yourself if you are a marketer or someone who are not following the mobile ads trend yet. Firstly, who is setting trend for mobile ads? Secondly, is Mobile Advertising trend a fad? According to IAB numbers, the first few years of digital advertising from 1996 to 2000 showed triple-digit […]