There’s a reason why I go after bro culture as often as I do: things like this, which are completely unacceptable and ridiculously offensive. This is a program sponsored by a major corporation that encourages men to look at women as objects to be won, used, and tossed away after a “victory” is obtained, and the more normalized things like this become, the worse off we’re all going to be.

If the rationale is that the target audience for AMP energy drink is filled with pathetic douchebags, then perhaps instead of continuing to feed this audience and encourage this kind of behavior, we should offer them something different and stop shoving bro culture down everyone’s throats as if it’s totally acceptable to Tucker Max-it out at all times. Until then, the best we can do is to mock it mercilessly; if people actually think this kind of thing is attractive and effective, they’ll continue doing it, but if it’s ripped apart as often as possible, the “awesomeness” factor of stupid crap like this might be dulled a bit.

I have said it before, and I will say it again: I am just really tired of bros, man. It would be nice to turn on the television one day and not see some dude completely dehumanizing women as a part of some asinine “game” in order to promote deodorant or soda pop or body wash, but I guess there isn’t an app for that yet.

You know I’m angry when my f word count goes about 5 in a blog under 15 sentences.