Mar 20, 2013

Carl's Jr./Hardee's latest limited-time burger is the new Jim Beam Bourbon Burger which features a "rich and tangy sauce flavored with Jim Beam bourbon."
Along with the sauce, you can choose form single, double, or Six Dollar Burger patties to join crispy onion straws, two strips of bacon, pepper jack cheese, lettuce, and tomato on a sesame seed bun.

Suggested retail price for the new burger starts at $3.59 (may vary).

They're marketing it as "a mature burger for mature tastes" and have tapped none other than supermodel Heidi Klum for the burger's TV spot. The commercial seeks to "foodify" (their words, not mine) a scene from The Graduate, where Klum plays the role of Mrs. Robinson and attempts to seduce a younger man using the Jim Beam Bourbon Burger.

Here's a behind-the-scenes look at the ad below:

Interestingly, Ms. Klum has previously appeared in a number of McDonald's commercials in her native Germany, including this funny one: