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88
| BEAUTY LAUNCHPAD | FEBRUARY 2018
News
—EMILIE BRANCH
BOTTOM
LEFT:
JASON
HINMON;
COURTESY
OF
MANUFACTURERS;
BOTTOM
RIGHT:
MOLLY
CHURCH
VICTORY IS OURS!
The U.S. scored double gold at Goldwell's prestigious annual Global Zoom 2017
competition, hosted in Barcelona. More than 3,000 stylists were in attendance to
witness the premiere of the brand's Color Zoom '18 collection, ELEMENTAL, and
race to win the Color Zoom Challenge. Representing the U.S., Mia Sota from Trio
Salon in Chicago won Gold in the Partner Category, while Lauren Kocman from
Hair by Scott in Delray Beach, FL, achieved Silver in the Creative Color Category.
We're toasting to our hometown heroes for making us proud!
Mia Soto wins the
gold in the Partner
Category for the U.S.
at Goldwell's Global
Zoom 2017.
A model
sports loose
waves at
Prabal Gurung.
Natural-looking waves set the
stage for Prabal Gurung's pre-fall
presentation, courtesy of Hot
Tools. "We wanted to create a
versatile look that could just as
easily be worn at work or for a
party," explains Detra Smith, Hot
Tools artistic director. "It's meant
to look as though the models
curled their hair this morning and
this is what's left in the afternoon.
"The front is smooth and
polished," continues Smith, who
pinned hair behind the ear with
an emphasis on the volume in the
crown to show off texture. "The
texture extends throughout the
ends in the back. The girls with
naturally curly texture were left as
is, but we blew the hair out with
the dryer to create a larger-scale
look. It's feminine and pretty but
at the same time carefree."
MAKING WAVES
To help skincare
professionals get a jump-start
for the New Year, Repêchage
hosted its annual Champagne
Power Lunch at the company
headquarters in Secaucus,
NJ, where industry experts
dispensed tips to ensure
attendees a thriving business
in 2018. Among the topics
presented, Repêchage
founder, CEO and president
Lydia Sarfati discussed the
need for business owners to
understand their clientele
and present the correct
image in their marketing.
She also addressed the
importance of creating guest
profi les to effectively cater
to their wants and needs;
hosting in-salon events to
encourage retail purchases;
affi liating with like-minded
businesses in the community;
and ramping up staff training.
—MOLLY CHURCH
Expert
Advice
Launchpad's
Molly Church
with Lydia Sarfati