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Thursday, April 18, 2013

In line with its
resolve and determination to consistently engage its consumers, leading Malt
brand, Maltina, from the stables of Nigeria Breweries Plc, thrilled consumers
and Nigerians that turned up for the annual Lagos Carnival which took place at
the Tafawa Balewa Square on Easter Monday. The
Carnivalis the high point of the week
long activities of theLagosHeritage Week. Continue...

Renowned for “sharing happiness”, the brand made its presence felt
during the carnival with an array of fascinating Maltina branded carnival
costumes. The brand also had the “Maltina stand” which was stationed outside the
venue. Consumers trooped en masse to the vivacious Maltina stand where they won
different gift items by participating in various exciting
competitions.

The high point of the Carnival was the “Flash mob” performance
organized by Maltina. The flash mob, typically involves a group of people who assemble suddenly in a
public place to perform an unusual act for a brief period of time. The flash mob
staged by the brand, is the first of this magnitude ever witnessed in Nigeria.
The Maltina flash mob performance captivated carnival-goers who were somewhat
bewildered and stunned at the ingenuity through which the flash mob performance
was carried out.

Oluwole James, a student who was present at the Maltina stand
during the carnival, said he was motivated to go to the stand after he saw
countless tweets on Twitter about the fun and entertainment that was happening
at the stand.

Another carnival enthusiast, Seun Olashile stated that he was indeed
elated to be at the carnival especially at the brand’s stand where there was
continuous music, freebies and different competition going on. He said he looks
forward to being part of it again next year.

Speaking at the Lagos Carnival, Senior Brand Manager, Maltina
Mrs. Ngozi Nkwoji, pointed out the rationale behind the brand’s
partnership with the Lagos Carnival. According to her, “Maltina is about sharing
happiness and where else can you share happiness than where there are lots of
people including adults and children having fun at this colourful carnival. This
is an ideal environment for Maltina to share happiness. Maltina is all about
“sharing happiness” and family bonding. The Maltina story has always been the
story of sharing, friendship, togetherness and a good time with loved ones which
is the core essence of the Maltina brand. Maltina is the biggest malt brand in
Nigeria. It can only get bigger. We associate with big events like this where we
can fulfill our brand promise”.