This book is the result of many conversations with Loris Colomberotto, of
Colomberotto spa, a leading company in the rearing and slaughter of calves
and bulls in Italy. It is a sort of handbook of the
concepts and thoughts that have accompanied him in this long undertaking,
guiding the choices made, growth and the values.
It is the story of a man and of a company
deeply rooted in the region with the latter being a starting point to affirm a
new economy, one which is oriented towards sustainability and solidarity
entrepreneurship as a driving force of new development.
A vision of the future in an
era of great criticality.

“La scienza, Le TecnoLoGie,
Le innovazioni vanno pieGaTe
e impieGaTe in quesTa DiRezione,
peR assicuRaRe un fuTuRo
aGLi uomini cHe veRRanno”.
“Science, technology,
innovations must be adapted
and used in this direction,
to ensure a future for man to come”

L’oRoLoGio
DeLLa viTa

The clock of life

Partire dalla terra, dalla sua natura, coltivarla, ricavare
alimenti naturali per allevare gli animali in modo salutare,
garantire una carne buona, sana, che piace e fa bene, e
tornare per un nuovo ciclo alla fecondità di quella stessa
terra, perché tutto è avvenuto nel segno del rispetto e della
eco-sostenibilità.
Questo è il ciclo naturale da ripristinare.
Starting from the earth, from its nature, to cultivate it, to derive natural foods
to rear animals in a healthy manner, to ensure good quality meat within a context of benefiting and to return to the productivity of the same land for a new
cycle because it has all taken place within a context of respect and sustainability.
This is the natural cycle to be restored.

neW concepT
COLOMBEROTTO

TeRRa / earth

“The earth
speaks
to us with its
natural language.
It gives us
life and asks
of us respect”

“Teach your children that the earth
is our mother.
The earth does not belong to man
but it is man
who belongs to the earth”
(Indian proverb)

TeRRa

Earth

La terra ci ospita tutti. Bisogna tornare a garantire un vero
equilibrio fra l’elemento naturale e quello umano per poter
scrutare l’orizzonte.
The earth accommodates us all. We need to give back, to ensure a true balance between the natural element and the human element to be able to view the
horizon.
For this reason, agriculture and animal husbandry, with their vision of the future, include the nature that surrounds them. The interdependence that binds
them determines a common destiny: the safeguarding of one depends on the
correct and balanced growth of the other.

“The reassurance of what has taken place before
must be followed by the reassurance
of what will be done after”

inTeRsosTenibiLiTà

Intersustainability

L’eccessivo consumo di risorse sta mettendo in seria difficoltà il nostro pianeta. L’eco-sostenibilità è l’assunzione di
responsabilità degli uomini di oggi nei confronti delle generazioni che verranno. è l’impegno a garantire un’eredità
ambientale che riservi loro almeno la quantità di risorse
beneficiata dall’attuale generazione.
The excessive consumption of resources is putting our planet in serious difficulty. Eco-sustainability is man’s taking of responsibility within the context
of future generations. It is the commitment to ensuring an environmental
legacy that reserves to them at least the amount of resources bequeathed by
the current generation.
In business, it is necessary to increase this commitment to restore hope for the
future, not only by helping to improve the company/territory relationship with
the progressive reduction of environmental impact but by basing the entire production process on eco-sustainability.
It is a vision that can be summarised in the term “intersustainability”: the
desire, that is, to orient each aspect of the cycle to coherent and sustainable development at each phase, improving the quality of production and ecological
performance for a natural development of the next phase.

It is the characteristics of the natural elements of a given context that facilitate
the proper performance of work, to ensure satisfactory results in terms of both
quality and quantity.
Our farms, in large part, extend between plains and hills. We live in a natural
territory of excellence. Here, the land is generous, made fertile by the rivers,
canals and ditches that cross it. The air we breathe is good and the climate
is healthy and benign, enjoying a little more to the north the protection of the
alpine peaks.

“For a certain period, and due to rapid development, modern man has
thrown in disarray all the beautiful and positive achievements evident over
the centuries. The legacy of our great history must be restored with a new
economy oriented to the recovery and enhancement of beauty”

ambienTe

Environment

Diamo grande importanza all’ambiente nel suo complesso,
alla storia e alle sue tradizioni, alla cultura e alle presenze
artistiche che lo caratterizzano. E’ il patrimonio civile di un
territorio a favorire la crescita del sentimento del rispetto e
a richiederne il ripristino laddove sia stato violato.
We attach great importance to the environment as a whole, to history and traditions, to culture and to the artistic presences that characterise it. It is the civil
heritage of a territory that promotes the growth of sentiment and respect and
encourages its recovery where it has been violated.
Our activities must take into account that throughout Marca Trevigiana, it
is possible to taste unique and typical products, in all seasons; and that, in the
south as in the north, east and west, there are Palladian and Venetian villas
with their harmonious architecture and historical towns of medieval beauty.

This is a phase in which it is necessary to ensure the levels of fertility and fertilisation with direct management of crops and rearing, with the opportunity
to check daily that everything happens compatibly and according to nature.

We ourselves produce the food for our animals so that we are able to control
and manage their natural conditions directly and in order to determine the
components of the ration based on the needs of the animals.

Pioneer, our main agronomic partner, provides us with seeds that are strictly
controlled and the result of an advanced certified production process. In addition, the entire production chain of the seed is traced and monitored, allowing
us to follow with precision the history and the quality of the seeds that we use.

“After the harvest, we ensure that the soil is given back what it has given us.
In this way, the soil remains fertile, ready to grow new plants in a natural
manner, as the clock of life would wish”

GesTione
sosTenibiLe

Sustainable management

Good agricultural and management practices allow us to cultivate in a way
that is fruitful and sustainable, maximising the yields and minimising costs,
especially environmental ones.
Preservation of the fertility of the land is one of the foundations of our concept
of sustainable management; for example to fertilise our fields we prefer to use
animal waste as a natural alternative to synthetic fertilisers.
To this end, before sowing, Pioneer verifies with laboratory analysis the fertility
of the fields in which the seed will be used and the characteristics of the wastewater at our disposal, in order to exploit what of course the earth already offers
us and to formulate a plan of effective and sustainable fertilisation.
In addition, with the Pioneer Early Sowing Plan, we are sure that the seed will
be correctly positioned, with the correct density and in the fields where it will
offer the best yield.

In Marca Trevigiana alone, Pioneer carries out more than 100 field tests every year. Hundreds of hectares devoted to developing the genetic solutions best
suited to our environment, also providing agronomic and management sustainable and effective strategies to produce goodness and to preserve the territory.
Ours is therefore an Italian corn, grown in a suitable environment, and that
stands out for its high yields and its organoleptic qualities.
Our calves are purely Italian, branded with the “vitello Italia” stamp. Our
bulls come from France and Italy, from our farms and from others under our
direct control. Both for the calves and for the bulls, individualised screening is
implemented, conducted by our veterinary and technical experts to verify their
physical condition and health.
Precise diagnostics that allows us, where required, to correct any defects in the
structures of reproduction.

“Balance is measured today with the growth of quantities and requirements.
The real aim is to combine this trend without altering
the quality and resources of habitats”

HabiTaT

Habitat

Per noi l’allevamento è da intendersi come habitat, luogo
dove si cresce naturalmente, in un paesaggio che conserva
i bioritmi delle stagioni e dove vivono in equilibrio i nostri
animali.
For us, the farm is to be understood as a habitat, the place where growth takes
place naturally, in a landscape that conserves the biorhythms of the seasons and
where our animals live with balance.

Space-light is the unit of measurement of our farms. Not only because this solution ensures a greater increase but mainly because it allows the animal to grow
in an optimum state of well-being.
Our living areas are characterised by large volumes and functional ventilation
devices which prevent harmful concentrations of carbon dioxide and ammonia. Our animals live in spaces that have natural light, guaranteed by large illuminating surfaces: these are structural characteristics essential to their health,
reducing their stress and aggression.

The materials used for the creation of our barns are an important contributor
for internal health, together with the ventilation devices that assist in maintaining the temperature at the right levels.
Wood and stone guarantee high breathability, confer permeability to interior
environments and do not act as a barrier to moisture. The stainless steel used
ensures maximum hygiene.

“The social dimension is also a language of essential life for our animals,
determining their balanced and especially relaxed growth”

sociaL confoRT

Social comfort

Lo spazio di crescita dei nostri vitelli, lo pensiamo come
spazio di vita, luogo dove l’interazione fra gli animali del
gruppo può svilupparsi in modo adeguato.
Il contesto assicura agli animali il controllo dell’ambiente
circostante in una dimensione rilassante, con positivi effetti per la loro tranquillità, si muovono senza difficoltà e si
coricano naturalmente.
We consider the space for the growth of our calves as living space, the place
where interaction between the animals of the group can develop appropriately.
The context ensures animals control over their surrounding environment in a
relaxing dimension, with positive effects for their peace of mind, where they are
able to move without difficulty and can of course lie down.

Only by loving what you do, will you be able to obtain superior results; only by
knowing exactly who the breeders are and what is being reared, is it possible to
exploit the discoveries of science and technology.”

All the automatic and mechanical systems in use are inspected daily by our
collaborators and are subjected to constant maintenance.
Environments reserved for the preparation and preservation of foods are
clearly separated from the living areas and all comply with the sanitation
requirements.

neW concepT
COLOMBEROTTO

aLimenTo/ food

iL nuTRimenTo
peR GLi animaLi,
come peR L’uomo,
Dev’esseRe buono,
sano e Di quaLiTà.
Food for animals
is as it is for man:
it must be good,
healthy and of good quality.

The feeding of animals is an act that has belonged to the history of man since the
time when he learned to cultivate and rear, leading to a decisive improvement
in quality for his existence and for the development of subsequent generations.

The milk with which we rear our calves has high nutritional properties. The
work process allows us to reuse dairy and cheese processing products thus reconstituting a food that is rich in natural properties.

We rear our young bulls on a balanced mix of cereals, fodder that we cultivate
on our land and that we work with the maximum attention. Extensive testing
in our laboratory verifies its integrity prior to its administration.

By managing the entire production process, we plan everything that will take
place using sustainable methods, from fertilisation of the earth to use of tools
and systems that rationalise the use of water, from the vicinity of storage facilities to the limited amounts of drying.

What matters, this is the principle that guides every undertaking. Ours is based on a concept of custom rearing. Large numbers are not an impediment if
everything is organised on the basis of the principles and criteria of a matured
corporate identity.

Thus the living environments, such as the food at the various phases of growth,
are structured and decided on the basis of the characteristics of each individual
animal, so that they are able to accept and respond to the needs of each of them
and to provide them with the necessary resources.

With the new “fair meat” project,
we ensure the consumer meat that is suitable
to the tastes and nutritional needs of today.

neW concepT
COLOMBEROTTO

“Il cIbo è una lunga storIa
che parla dell’uomo”

“Food is a long history
that communicates about man”

cibus

Cibus

La carne appartiene di diritto a questa storia, risorsa alimentare per gli uomini di tutti i tempi e in tutti i luoghi.
è stata un insostituibile nutrimento nel corso dei secoli,
protagonista dell’evoluzione delle culture e importante
parametro sociologico per comprendere gli sviluppi della
modernità.
Meat rightfully belongs to this history, food resource for men of all times and in
all places. It has provided vital nourishment over the centuries, leading the evolution of cultures and an important sociological parameter for understanding
the developments of modernity.

Speed was born in the twentieth century
and in the kitchen it brought about
changes in products and cooking times.

LasT minuTe

Last Minute

Seguiamo con attenzione le tendenze del consumatore
contemporaneo, in particolare la sua necessità di mangiare
bene pur avendo poco tempo a disposizione da dedicare
alla cucina. é un orientamento che nasce da esigenze salutistiche, da una parte, e dal bisogno di concedersi pause
piacevoli mangiando con gusto, dall’altra.
We are closely monitoring the trends of contemporary consumers, in particular
their need to eat well while having limited time to dedicate to preparation.
This is an orientation that has come about from the needs to address health,
on the one hand, and from the need to take pleasant breaks while eating well,
on the other.

It is this propensity to “last minute cooking” that invites us to focus on new service content and, above all, on new natural and easy to cook products, as an
alternative to foods that can be prepared in a rush but without compromising
taste, let alone health.

“If quality is about knowing what to eat,
when we sit down for a meal,
we must know what we are eating”

memoRia

Tradition

We work to recover the tradition of food, to diffuse a culture that returns, in a
transparent manner, to clarifying what is behind a meat dish: history, territory, food, habitat.
With the clock of life we aim to recover a food culture based on the natural
cycle that considers “the soil, the plant, the animal and man as one single
extensive theme”.

“La RiceRca è iL moToRe
Di quaLsiasi impResa,
essa coGLie
i DesiDeRi DeGLi uomini,
i bisoGni DeLLa TeRRa”
“Research is the driving force
of any undertaking; it encapsulates
the desires of men and
the needs of the earth”

particolare dellâ&#x20AC;&#x2122;impianto di produzione del latte

Detail of the milk production system

i nostri tecnici dialogano regolarmente con Varie uniVersità

Our technicians communicate on a regular basis with various universities

“We have chosen research systems that allow us to
understand the changes of life and to intervene with responsible
and environmentally friendly solutions”

RiceRca

Research

On the one hand, the problems of pollution and the climatic conditions that
make it increasingly difficult to operate at a cultural level within a framework
of environmental and atmospheric stability. On the other hand, recurring problems that zootechnics must address to ensure the healthy and balanced growth
of the animal, with the need to avoid problems later.
These are two major directions for our research.

What remains must be disposed of in a responsible manner:
with the assistance of science, the surplus can be transformed into a new
resource for the territory

isoLa ecoLoGica

Waste separation and recycling area

On our farms we are gradually applying all the new systems/tools that reduce
the environmental impact, recovering resources and saving energy.
In particular, a specific sector of our applied research is engaged in developing modern and functional systems for the removal of animal waste,
contributing not only to the welfare of calves and bulls but also to the protection of the environment.

The concept of recycling goes hand in hand with the growth
of the eco-economy which avoids waste and promotes
the reuse of resources in a continuous cycle

RiuTiLizzo

Reuse

Parte dei rifiuti, com’è noto, può non solo essere smaltita
in modo corretto senza danni per l’ambiente, ma anche riutilizzata in favore dell’ambiente.
La nostra ricerca va in questa direzione e già possiamo intravvedere, per il futuro prossimo, innovative soluzioni per
il trattamento dei residui.
A percentage of waste, as is well known, as well as being disposed of properly
without harming the environment, can also be reused in an environmentally
friendly manner.
Our research moves in this direction and we can already glimpse, for the foreseeable future, innovative solutions for the treatment of waste.

The new slaughtering plant will allow, for example, waste to be used as a new
source of energy for the company which can then be reused for the fertility of
the land.
The criteria that orient our research focus on energy self-sufficiency..

We started from the land and we have returned to the land.
a natural life, for a return to the future.

neW concepT
COLOMBEROTTO

sono le buone pratIche
a guIdare la nostra fIlIera
In ognI sua fase

These are the good practices
to guide our chain at every phase

fuTuRo

Future

Ecosostenibilità e intersostenibilità sono i concept che
guidano le lancette del nostro orologio della vita. Scienza
e ricerca continueranno a essere riferimento strategico
del nostro modo di coltivare e allevare, sostenendoci nelle
problematiche che, la natura per sua natura e l’uomo per
suo conto, potrebbero generare alterandone il cammino
Eco-sustainability and intersustainability are the concepts that guide the
hands of our clock of life. Science and research will continue to be a strategic
reference point in our way of cultivating and rearing, sustaining us in the issues
that nature, by its very nature and man, given his behaviour, could generate,
altering its path.

While the basic features of the product will remain unchanged, the company reserves the right to make any improvements to its products without need for prior notice.
i colori riprodotti nei cataloghi sono indicatiVi.