"When we were evaluating the next direction for our CRM, it became clear that Maximizer had evolved from an effective contact management tool to a solution that could have a much bigger impact on our business," said Redstone Media Group Inc. Associate Publisher John M. Allan. "The new version of Maximizer is head and shoulders above what we could accomplish before."
Managing a large publishing business database including subscribers, advertisers, retailers and distributors comes with complex data management issues. For RMG, adding to this complexity was ensuring that key stakeholders and sales staff in the field all shared one consolidated view of their customer information. RMG saw the immediate benefits of managing these requirements in Maximizer CRM 12.

"Our entire organization can now access one common view of all client information, which is always accurate, detailed and up to date saving us time and money," said Allan. "Using dashboards in Maximizer to monitor our key metrics has also had an incredible impact on our business. We can react quickly and adapt promotional strategies immediately to eliminate spend where we don't see results."
Another crucial factor in RMG's choice to select Maximizer was the ability to get up and running quickly with minimal impact to their business operations.

"Although the solution was much more advanced, it had the same user friendly features and the familiar look and feel of previous versions," explained Allan. "This was very important to us as we did not want to spend weeks to learn how to use a new product. By staying with Maximizer as our CRM provider we were able to reduce the learning curve and get going quickly."
While the print magazine industry has been on the decline in recent years, business at RMG is on the rise. One factor the publisher has identified in accounting for their success is their CRM meeting the complex and unique needs of their business.

"Managing a database of magazine subscribers is very complex. We need to maintain a lot of different customer and demographic information and ensure that it is accurate," said Allan. "In Maximizer we have the features, capabilities and customization that help us achieve that."
About Redstone Media Group Inc.

Redstone Media Group Inc. (RMG) is a growing publisher of specialized magazines for the animal wellness industry, veterinary professionals and pet lovers across North America. RMG publishes top ranked magazines including Animal Wellness Magazine, Equine Wellness Magazine, Integrative Veterinary Care Journal and the Canadian Dogs Annual which is the largest dog magazine in Canada listing breeders, trainers and groomers coast to coast.

About Maximizer CRM
For over 20 years, Maximizer CRM Software has been the software solution of choice for small to medium-sized businesses and divisions of large corporations. Maximizer CRM Software fuels your business success with a simple, accessible and adaptable CRM solution that provides the best value in the market. It enables you to do more with less, providing a central lead management solution with instant access to the entire history of every customer or prospect. Maximizer CRM's All Access licensing delivers a complete up-to-date customer history to customer-facing teams "anytime, anywhere" with access through mobile devices, the Web, or your Windows desktop.