Bandelettes Continues to Be a Major Force in Fashion and Body Positivity

When Bandelettes first launched, it was a product to help women with thigh chafing issues.

Now the company stands for so much more.

The thigh bands not only have become popular within the plus size fashion industry, but also caught the eye of Becca McCharen-Tran, designer of Chromat, who has partnered with Bandelettes twice to feature the thigh bands on models walking the NYFW runway for them. And it’s a pretty big deal.

Tran started her brand in 2010, and has been known for casting models of all shapes, sizes, and ethnicities. Her NYFW shows are always packed, with people even standing outside, in hopes of getting on a waitlist and getting in. I had the pleasure of attending this season’s show and I can say wholeheartedly that it’s a must-see.

A post shared by Bandelettes (@bandelettes) on Sep 8, 2017 at 8:43am PDT

As plus size model and Sports Illustrated 2017’s “curviest” model Hunter McGrady strutted down the runway in a gorgeous Chromat bodysuit and nude Bandelettes, you can see the beaming faces of co-owners Rena Abramoff and Julia Abasova in the front row, as they looked proudly on at their product being featured on the NYFW runway.

A post shared by Bandelettes (@bandelettes) on Aug 14, 2017 at 11:45am PDT

They created Bandelettes with the goal of offering luxurious wardrobe additions that not only effectively addressed the “chub rub” issue but also helped enhance a woman’s style, thus integrating fashion and functionality in one ingenious product.

A post shared by Bandelettes (@bandelettes) on Aug 21, 2017 at 1:21pm PDT

Abramoff and Abasova have now become body positive champions in the plus size community and beyond. Their product has thrust them into the spotlight and enabled them to connect with women and not just offer a great product but empowerment and comradery with women everywhere. They’re not just selling their product; they use their own product and make it a point to engage with their customers in a way that’s friendly and personal.