WEBINAR

How to Step up your Retargeting Strategy for Higher Conversions

There’s a wealth of intelligence available that you may not be tapping into in order to get the most from your retargeting (also referred to as remarketing) efforts.

In this 45 minute on-demand webinar, learn how to take your retargeting to the next level by:

Integrating your analytics data using Google & Adobe platforms

Understanding the different types of retargeting

Identifying appropriate follow-up channels

This session explores real-world retargeting scenarios and will be useful for anyone who is tasked with acquiring customers for their organization.

ABOUT THE PRESENTERS

Alan AmeraultAssociate Director, Digital MarketingCardinal Path

Alan comes to Cardinal Path following five years in both the search and display media divisions of Microsoft Advertising. From Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. While at Microsoft, this included agency management and Search/Display media buying service to top clients such as eBay, Booking.com, Thomas Cook, Amazon UK/France. His current role with Cardinal Path spans delivery across a range of leading client organizations and a variety of online channels, as well as conducting formal training to help people get the most out of their Google and Microsoft investments.

Dave EckmanCo-Founder, Principal ConsultantCardinal Path

Dave oversees the design of efficient and cost-effective solutions for Cardinal Path clients and establishes lasting relationships through exceptional customer service. Keeping the company apace of the latest trends, Dave is an expert in the technology that drives the industry and has managed a diverse portfolio of projects for some of the most recognizable brands including Trader, Visa, YouTube, and Electronic Arts, among others. Dave holds a Bachelor of Commerce from the University of Victoria’s School of Business and a Certificate in Multimedia Studies from the UBC Continuing Studies program.