The personal activity tracker segment is heating up as the Misfit Shine, which started as an Indiegogo project (it reached $846,675 in funding) has officially launched in Canada, the USA, Japan and Hong Kong, available at Apple Stores or online for $99, along with various accessories:

Tap Shine and a halo of lights appears to show progress toward your daily goal. Set your goals on the app and then wear Shine anywhere: hip, neck, wrist, shoes, chest, shirt, etc. Super-strong and water resistant to 50 meters, Shine is great for swimming. It is carved out of a solid block of aircraft-grade aluminum and is built to last a lifetime. Shine syncs with your iPhone in seconds and is powered by a regular user-replaceable coin cell battery which lasts up to four months – no cables for syncing or charging.

The Shine App allows users to sync the device to their phone wirelessly and track activities. Misfit was co-founded in 2011 by John Sculley, the former CEO of Apple. Did you back the Shine or would be interested in getting one?