Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.

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Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and the author of the top PR blog, Spin Sucks.

But if you're wondering what an 'integrated marketing communication firm' actually is in relation to PR, you're not alone. Today Gini talks with Danny about how she's reimagining the often misunderstood industry of PR, and how you can apply her innovations to your own business.

Key Points

At 5:20 - Gini rips away the curtain about what the PR industry actually is, and what they do.

At 8:40 - The myth of separate silos for advertising, sales, brand, PR, etc., leads to a complete lack of vision and scale for the whole company.

At 10:40 - There might be fewer silos in small businesses, but they're just as devastating - sometimes even moreso - and why that is.

At 14:35 - Gini reveals how she started her company without a clear vision, and why that might not be such a bad thing.

At 18:00 - Gini's shocking business strategy change that cost her all but two of her clients, but ended up doubling her return shortly after.

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Srikumar S. Rao is a best-selling author, TED speaker, and former professor at many of the world's top business schools, including Columbia, Kellogg, the London Business School, and Berkley. But you might be a little surprised at the subject matter.

Today, Danny and Srikumar talk about the deeper questions of meaning, purpose, and happiness at work, and the conclusions might surprise you.

At 2:00 - Dr. Rao was very successful working on the film, 'Exorcist,' but explains why he ultimately left the industry.

At 4:45 - Srikumar talks about how the most successful people often believe they are not at all successful, and are, in fact, insecure.

At 8:00 - Dr. Rao asks one compelling, but simple question, that completely outlines the difference in motivations between those who are happy, and those who are not.

At 14:30 - Srikumar's work might seem a little out there to some, but he talks about his time teaching in some of the top business schools, and the reactions his students had to his teachings.

At 19:30 - Dr. Rao goes through two steps you can implement within 24 hours, and his own students often see immediate results.

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Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Annie Hyman Pratt, once known as the Bean Queen, grew her family's business, The Coffee Bean and Tea Leaf, from a small store chain to a celebrated national brand. Even with all that success, she learned a lot of hard lessons along the way. Today, Annie uses all she learned and helps other businesses who are undergoing large scale change, rapid growth, and reorginazation.

Today, Annie and Danny talk about the #1 thing that will sink a company, even if they have a perfect strategy.

Key Points

At 3:50 - Annie talks about what it was like having the company she grew from 7 stores to worldwide sold out from under her.

At 5:50 - Annie talks about the one thing that will sink a company, even if their strategy is perfect.

At 12:30 - All about how Annie learned the hard way that criticism and blame will not help accomplish goals. In fact they do just the opposite.

At 16:30 - Most problems start with owners and managers. Annie reveals her different approach to problems with employees, that begins with confronting your own fears, and sharing them.

At 26:20 - Annie shares her vision for the future of business, a better way that takes in to account that people make mistakes, but in embracing this, even greater things can be achieved.

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Ted McGrath is a coach to speakers and entrepreneurs, a performer, and an expert in the use and application of stories in business. But what makes him so unique in this? Because he takes the approach in marketing that we aren't all alike, that while we can relate to each other, we are all very different - and extraordinary - people. And it's this message we should share in our businesses.

Ted walks the walk and discusses his own difficult, and sometimes embarrassing, past, from his feelings of not being good enough, to almost dying after he discovered in his twenties that he was earning six figures.

Key Points

At :59 - Ted talks about what he actually does, which is more of a movement, and how he doesn't keep any parts of his life separated from that.

At 7:03 - Ted loves being center stage, but his feelings of inadequacy almost killed him, literally. He made six figures as a 20 year old, and that day he almost overdosed and died on the kitchen floor.

At 10:50 - When Ted started his one man show, part of it was having to talk with his family about all the deep and dark secrets he had held in for so long, before he laid it out on stage.

At 20:00 - Ted talks about the origin of the one man show, and how putting the most difficult parts of his life on display helps his audience realize and share their own stories.

At 24:00 - Ted drills down to the core of his message: that while we may have things in common, we're all extremely different. And that should be carried over to marketing.

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!