There’s an old saw on Wall Street that trees don’t grow to the sky. But that rule doesn’t appear to apply to an Apple tree.

Shares of electronic gadget maker, Apple (AAPL), continue to outperform even the wildest expectations. Apple’s stock has rocketed more than 300% since the end of 2008 as consumers open their wallets to buy and upgrade to the latest smartphones and computers. During that same time, the broad Standard & Poor’s 500 index has added just 54% in total return, which includes dividends paid, as Apple does not pay a dividend.

A part of the book, In The Plex: How Google Thinks, Works, and Shapes Our Lives, it indicated that their choice before Eric Schmidt (who is not Google’s CEO anymore), has been Steve Jobs, where he declined, but after sometime Eric joint Apple’s board of directors, but the most interesting part of the book:

As Levy states in the book, Jobs was “furious” when he visited Google’s Mountain View headquarters and saw that the Android OS sported iOS features like pinch to zoom, among others. Shortly after that visit, Jobs told an Apple town hall meeting what he really thought of Google: “We did not enter the search business. They entered the phone business. Make no mistake: they want to kill the iPhone. We won’t let them [...] This don’t be evil mantra? It’s bullshit.”

About Me

Executive Manager, IT Manager, IT Consultant, ITIL Implementation Expert, Project Manager, Product Manager and Application Developer in variety of businesses and business projects, specially interested in Business Process Management, Business Process Re-engineering and IT Frameworks including ITIL, Cobit, PMP and BABOK. I have experience in developing web based applications based on ASP.NET and SQL Server to solve business problems and also client / server applications based on WCF as well as working on ERP implementation methodologies including Microsoft Sure Step.