Email deliverability is the primary line of defense when it comes to making your recipients to open your emails and take the needed action. To be more precise, if the emails do not get delivered initially, then inbox vs. 417 more words

If your email broadcasts are loaded with huge images, strange fonts or any attachments, you could be wrecking your deliverability, by triggering filters at the ISP’s, or in the end user’s software. 119 more words

Indeed, the best way to avoid spam is preventing from being in spammers list. There are techniques that ensure you are not counted amongst spammers and your emails are received in inbox. 270 more words