How We Heal

Stories and hard-won wisdom from real people who healed in the face of great adversity helped CaringBridge kickstart a national conversation on healing. The campaign earned more than 80 million impressions through media placements and reached three million people through social, email and onsite promotions.

Short Film: Ordinary people facing extraordinary health crises share what has made them whole again.

Still Photography: A library of still images and pull quotes explaining how people healed.

Eleven-year-old Gavin Pierson has been fighting “Joe Bully” since he was 5. His CaringBridge website has been visited nearly 550,000 times.

“David is so much more than a photographer. He is a collaborator who took a seat at the table with our team, and helped make every idea better. David blended into the woodwork, everywhere we went, only to produce 13,161 photographs, every one of which we wanted to feature. As I reflect on the beautiful stories of the real families, facing real challenges, that he captured in How We Heal, we are thankful to David for A) sharing with us his talent, wisdom and the ability to “think big,” shaped by his world travels for National Geographic B) managing to always be creative, and never be overbearing. ”

— — LIWANAG OJALA, CARINGBRIDGE CEO

Annual Report: The annual report highlighted the How We Heal campaign.