Priceless Poster

And here is a new poster for the French comedy Priceless, which is, according to the official synopsys, “a fresh re-imagining of the cinema classic, BREAKFAST AT TIFFANY’S.”

I find the idea of “re-imagining” Breakfast at Tiffanny’s highly iffy. Not that another great movie can’t be made from that premise, but just the fact that they are hitting the connection so hard on the selling of the film gives me a bad vibe. How close will this re-imagining be to the original? We certainly don’t need a remake of BT.

And this poster does nothing to assuage me. Compare it, if you will, to the poster for the original.

The main intent of the new poster is obviously to set up Audrey Tautou as the second coming of Audrey Hepburn. But Tautou, as much as I love her, is not Hepburn. And this is not a good photo for this film. Tautou looks too demure, too shy. She lacks the confident charm that exudes from Hepburn in the poster for the original. Well, that exudes from the drawing of her, but you get my point.

Tautou looks very different in the original French poster.

In here she looks more confident, more in control of the situation. And has a slightly mischievous look in her eyes that is quite interesting.

The French poster also shows us the relationship at the center of the film, which the U.S. poster doesn’t do at all.

And the arms bringing assorted jewelry? They make the concept of her being around rich men quite clear, but it does so in a very inelegant away. This furthers positions the film as lacking the charm and class of the original.

And all of that doesn’t even enter into the poster’s other major problem: It’s rather ugly.