A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine. Read more ...

Friday, 16 November 2018

Its official, all that brand-building is worth itOver half of those surveyed say they will pay more for a well-known nameList of top products chosen by brandList of top brands bought by nameAll that money spent on advertising, sponsorship and brand-building is worth it, according to a new survey. Consumers buy from the brands they love, and brand profile is crucial to maintain position.
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