Re: Most effective way of naming Campaigns.

Well, if that's a easy way for you to name - go for it. Very quickly you'll get familiar with the campaign names and will know what each campaign is about. I don't think there are any best practices associated in naming the campaign.The need arises only when you want campaign data displayed in a particular way when sorted by name. However, labels can fill up that gap if you want to analyze campaign data by country, product name or model number.

One quick thought here: you wanna organise your account in accordance with your product line and your website structure, based on gender (and perhaps something else).That´s all fine, it makes things easy to find if you use the same structure.But maybe it would also make sense to cut of part of the chain, namely gender. And the reason being that people probably do not use seach queries including gender to a great extent (chanel no 5 for women). But rather just search for product name OR gender perfume more broadly (perfume for women).I prefer to have campaigns and adgroups that reflect the way people search, rather than of we categorise items, as these are not always the same