Tag: Via Sollertia

At Via Sollertia on New Regent Street, Clare and the team are adding sophisticated sparkle – and colour – to their clients’ lives.

Ever-evolving styles are ushering in a new era of striking coloured stones and Via Sollertia is at the forefront, with an exceptional and exquisite selection. “We’re noticing a strong trend of people choosing something with colour versus the traditional white diamond,” Clare explains.
“Sapphires and diamonds are the most common stones used in engagement rings, but I’m not sure everyone would know that sapphires are available in not just blue.”
They also come in green, yellow, orange and pink. Even rarer sapphire colours include the padparadscha sapphire – a deep peachy pink. “Diamonds don’t just come in white either; they come in champagne, chocolate, yellow, pink and even grey/silver!”
Tourmaline is also winning affections as an affordable stone that comes in a range of colours. “They come in varying shades of green, pink/red and blue. The designs you can create around a coloured stone are fun and interesting and you can hand-select a particular stone yourself. We have a large range in store as well as fab suppliers who can send us particular stones for clients to view.”

It feels like a relaxed art gallery space – a place to browse, chat and fall in love with something precious. Via Sollertia Jewellers on New Regent Street sparkles a little differently.

“Many think handmade means out of reach,” says Manager Clare. “In reality, it isn’t.”
The 28-year-old has already been in the industry for 11 years. She’s fun, incredibly inspiring and her craft is her world. Treating every client equally, Via Sollertia creates affordable simplicity through to exquisite high-end.
Clare pushes boundaries by adapting up-to-the-minute trends from America, Asia and Europe – from period styles to contemporary simplicity. She hand-draws all her designs, encouraging client involvement, which are then handcrafted in-house. Display pieces are unique hand makes too.
“We also recreate old into new. Recently, a lady had her grandmother, aunt and mother’s jewels redesigned into a new ring. “There were hugs, tears of joy, laughter and sentiment. It automatically became special. That’s what this is about.”