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Wednesday, November 18, 2015

Apple Appears to Be Promoting Its Own Apps In The iPhone App Store’s Top Charts

Apple Utilising Top Charts Section – Promoting Its Application

Apple has been utilising the Top Charts section of its iPhone App Store, in higher positions than they would otherwise rank, for promoting its application by citing apps like Keynote, Numbers, iMovie, Pages and iTunes. When seen on an iPhone, these apps are perceived intermingled in the Top 20 Free application on the phone, though when viewed from the desktop version of the App Store, they tend to be either not present within the Top 20 or rather in a different position.

This difference could be associated to a bug in Apple’s App Store ranking system though if that is the case it could be an insistent one.It does not seem to impact the relative rankings of several of the other Top application other than Apples’.

Facebook Messenger still seems to be at the top of the App Store, followed by Acapella from PicPlayPost then YouTube and then Facebook. But in the desktop version of the store, a game known as Twist is ranked higher than Instagran and Snapchat and on the iPhone 6s version of the App Store, Twist is seen immediately after these two applications, even when the two charts had been seen simultaneously.

Top Free Charts Listing – Differs from Device to Device

Another interesting fact is that Top Free charts listings tend to differ from device to device Sensor Tower, the app store optimization firm began exploring this strange behaviour recently. Apple’s apps seemed to show up in random positions on the App store app on the iPhone as per earlier findings and at times would remain listed in the Top Charts even after they were installed on the end user’s device.

The company was warned about this behaviour when it observed that its ranking data was not matching with what was appearing in the App Store. As per Sensor Tower’s data, only GarageBand and iTune U should be ranking in the Top 10, though not the productivity suite app or iMovie of Apple’s. Apple Store was first tested by Sensor Tower on many phones running the new version of iOS (9.1) and has now also tested it on iPhone 6 and iPad mini. They came across the same differences as well as noticed that the problem does not affect the iTunes App Store for iPhone on the desktop.

Device Explicit Charts Between Two Different Models

Sensor Tower, however found that an iPhone which runs on the older version of the iOS software (8.3), did not have the same issue like the other devices. The problem seems to be odd since it cannot be duplicated always. Ariel Michaeli, AppFigures CEO for instance had informed that he envisages the same Top charts on his iPhone as well as the desktop.

Without the official confirmation of Apple where no comment has yet been provided, one cannot officially mark this as being Apple’s direct, manual operation of the Top Charts ranking and it could be a bug. It is worth mentioning that it would not be the first time that Apple’s own apps have mysteriously appeared in the Top Charts on some devices and not the others. Apple has always had device explicit charts between two different models of the same device for instance two iPhones.