At the heart of it all, the commercial is simply Barkley taking 49 seconds to use every silly word imaginable to describe the male organ.

It's meant to get your attention as a voice-over does the rest.

For every 35 pounds you lose, you may gain an extra inch of (Barkley euphemism). Well now there is a Weight Watchers just for guys. Just think of all you'll gain.

The company, who has spent years trying to sell people on the idea they would lose a great deal of weight with them, are now trying to sell the male contingent they will actually gain in certain areas.

We have no idea if this ploy will work, but it certainly works as a commercial that will grab headlines and bring attention to their diet plans.