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The Treemail Phenomenon - Melbourne

‘Treemail’ is an initiative undertaken in Melbourne, Australia, which has given trees around the city their own personal email address and biography. The goal of the project was for the city to try and manage the urban forest decline, raise awareness of the importance of trees, and also making it a fun subject, i.e. trees with an email address. The project initially started when a large amount of trees around the country were becoming unhealthy or at the risk of dying. The country risked losing 50% of their beautiful trees, and this would result in a very different environment for Australia (and Melbourne).