It all started in 2000, after
Jeff had been looking for commercially-viable screenplays for about
six months. Having come up empty-handed, he had an idea:

Why not offer a dynamic screenwriting
program, and teach writers how to write for the market? After they
were finished, they'd be writing screenplays Embryo Films could
produce.

Well, two-and-a-half years,
400 participants, six cities, and a 100% recommend rate later, and
the screenwiting education side of the business had completely taken
over. It was time to move it, and
get back to business.