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Attracting Top Talent with a Strong Online Presence

January 30th, 2015

You don’t have to run a Fortune 500 company to attract industry-leading, top tier talent. But, you do need to start where they do. When job seekers begin their employment search, where do they go first? The same place we all go when we’re searching for information and opportunities – the Internet.

You can attract game-changing talent with a few simple clicks – on a substantial, updated online presence. Keeping your company information consistent and informative, exciting and visible will help deliver the resumes of motivated, highly qualified candidate’s right into the hands of your HR department.

At Malone Solutions, we know that building a strong online presence doesn’t happen overnight. With a little strategic thought, long-term planning and collaboration among departments, you can easily improve your online brand in three major areas. A strong web presence attracts top tier professionals by giving them a glimpse into your brand identity. Websites can spread your company vision, social media generates brand excitement and blogging shares your industry knowledge.

Website

Your website is the front door to your business. It is the hub of all the activity surrounding your company. An engaging website that is vibrant, user-friendly and informative will add depth to your online image, but only if it is easy to find. Start with a prominent domain name, and don’t forget to buy a few other relevant ones and redirect them to your site. Next, focus on specific, targeted SEO, the keywords that users will type into a Google search. The better your SEO, the better your chances of making it to the top of the results list.

Social Media

Facebook, Twitter and Google+ are all designed to do one thing – create a conversation. Clients, customers and potential candidates can interact with you on these platforms, so the content must be lively, genuine and personable. Post images of satisfied customers, create explainer videos by welcoming employees, and create content that is creative and lighthearted. You can let your innovative office culture shine through on social media, attracting the kinds of talented employees who want to work for a company that excites them.

Blogging

A strong blog positions you as an industry leader, sharing knowledge from your experience with other professionals in your field. If you present yourself as the best in your field, top tier professionals will see you as the best. The most talented professionals want their names associated with the most talented companies, and if your blog is recognized in the industry, these candidates will wear their employment like a badge of pride.

Partnering with a staffing firm can help expand your reach beyond job board postings. At Malone Staffing Solutions, we give you access to top tier talent and experienced professionals looking for permanent or temporary positions. Contact us today and together we’ll develop a plan to attract the best and the brightest talent in your industry.