While it looks cool, it is not a great tech evolution in my mind. It is an innovative combination of image matching and user driven correlation of images to videos. One can tag an image and link to a video and , then any one pointing to the same image can see the magic transforming the image into the corresponding video. I am yet to have access of this to evaluate further and comment with a proper knowledge. The next step in this innovation would be if there is an automatic correlation of image to video. It would require an image to be matched with any / some video frames and then correlated without a need of tagging user.

However, even without this automatic correlation of an image to a video, the app is still a good application, especially in today’s Web2.0 world, there is an upsurge in crowd contribution in content. WikiPedia, various review sites, rating sites etc. depend on the average web user becoming a content contributor. So, if a large number of users do this tagging, this Application can find a great success. And today’s world of virality, if it catches the crowd imagination, we should see a great success story. And I would have my own contribution to it by triggering some virality via this blog entry 🙂