Last week, NY Times ran a predictable but entertaining feature about the abundance of out-of-home ads. An interesting quote from Starcom's VP Jack Sullivan: "If you reach consumers out of the house, they're more likely to act than if they're sitting on their couches." Makes sense. The paper illustrates the article with these wonderful specimen:

Dice placed in pubs by Absolut, apparently designed to assist decision-making much like this randomizer wheel from Burger King.