Tag Archive 'Super Bowl'

You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for worse, real time marketing (RTM) was at the center of the […]

Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the conversational aspect of social media by setting up “Listening Command Centers” to […]

About Author

A passionate marketer, I write and speak on topics of leadership, business culture, and marketing innovation. After spending over 10 years as an integrated marketer and social media leader at Intel and Accenture, I was a co-founder and CMO of BRANDERATI (acquired by Sprinklr in 2014). I am an author of the Wall Street Journal bestseller "Think Like Zuck" and "The Power of Visual Storytelling." I am an avid evangelist of holistic consumer experience management. Chocolate, fashion, and a good book are my vices.