Use Cases

Blog| by Graeme Noseworthy

CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences.
The fact is that CMOs are increasingly being

Big Data

Blog| by Raul Chong

In June, close to 80 developers in the Silicon Valley area attended the free IBM Big Data Developer Day event. It was a great chance for developers to learn about the latest IBM technologies for addressing big data challenges. Not only did they gain valuable information from the sessions, but they

Use Cases

Blog| by Krishnan Parasuraman

Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.”
There was something fascinating about

Use Cases

Video| 3:19

USC Annenberg Innovation Lab is using an IBM big data solution to conduct sophisticated social media analytics and natural language recognition to gauge positive and negative opinions shared in millions of public tweets. The project has been applied to political debates, sporting events, movies and

Analytics

Blog| by James Kobielus

Influence is hip. Any self-respecting career-oriented individual these days brags about their influence on socials, however that might be measured. And modern marketing professionals pride themselves on their ability to use the socials and other resources at their disposal to influence the new

Big Data

Blog| by Raul Chong

Everyone knows everything is bigger in China, and big data is no exception. This is why it is no surprise that big data interest is gaining a lot of momentum in China.
On August 23 and 24, IBM organized a technical summit in Beijing, and one of the main tracks was about big data. In fact, this

Use Cases

Video| 3:15

As social media tools become more prevalent, those participating in the online conversation become increasingly influential, especially as their opinions travel faster and to a wider group of consumers. The IBM Social Sentiment Index uses analytics and natural language processing technologies to

Big Data

Blog| by Tom Deutsch

Okay, I’ve bitten my tongue for as long as possible, and I need to get this off my chest. Most, and by most I mean at least 85% of the social media big data initiatives I see are ultimately going to under-deliver their expected ROI or eventually be discarded as not useful enough. I was reminded of

Analytics

Blog| by Tim Powers

According to fans on Twitter, Wimbledon women's champion, Serena Williams, and men's finalist, Andy Murray, have been crowned the most popular social players from the 2012 Wimbledon Championships, as IBM’s Social Sentiment Index unearthed a range of unexpected insights from more than 1,270,000