Ivanka Trump separates her Twitter account from her brand, and she gets to keep all the followers

Ivanka Trump this week said she would separate her personal Twitter and Instagram accounts from those of the Ivanka Trump brand, after facing criticism for using her father’s presidential win for her company’s financial gain.

The Ivanka Trump accounts familiar to Twitter and Instagram followers will remain Ivanka’s “personal feed,” the company wrote in a letter posted on its website. The brand’s accounts will be built from scratch at @IvankaTrumpHQ.