Webinar: Insights on soda tax victories from their political strategists

posted by David Goldberg | 64sc
March 27, 2017

Are you working to pass a tax on sugary drinks in your community, considering whether to pursue one, or counseling others on how to get one adopted? Do you want to learn what it took to field and win tax campaigns? This one-hour webinar, recorded March 23, 2017, is for you.

Panelists shared lessons learned from both ballot measure and legislative campaigns. Jessie Bradley of Hilltop Public Solutions provided strategic guidance to Philadelphia Mayor Jim Kenney as he shepherded a tax to pay for pre-K and other initiatives through City Council. Angelique Espinoza managed Boulder’s Yes on 2H campaign, winning strong voter approval of the largest sugary drink tax to date, two cents per ounce – overcoming a late kombucha uprising to achieve victory.