There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world.
Images are more likely to persuade millennials to click through to businesses’ websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%).
Experts advise businesses to pay attention to both preferences.
“Younger…

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people.
This is testimony to the fact that irrespective of market competition—and how many products a customer uses—there’s only space for a few brands in a customer’s mind when it comes to spontaneous brand recall. This idea holds across diverse products and consumer groups.
Marketing…

"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action."
Tell us about your role and journey into Social Media Marketing. What inspired you to start a Social Media Monitoring company?
In my previous role, I was the VP Marketing of Nolio, an application release automation company. All the demand gen channels we were using were measurable — all but one: organic social. I was reporting to the CEO, and he always asked me the same question:…

Driven by the Global Growth of the RTC Market and Increasing Demand for Live Voice and Video Solutions, Agora.io Bolsters Its Management Team with Veteran Hires
Agora.io, the leading voice, video and live broadcasting platform, announced the hiring of several established business, technology, and sales leaders who will serve in key management roles as the company expands its solutions and services to new markets and industry verticals globally. The wave of new hires comes shortly after Agora closed $70 million in a Series…

Your customers expect to receive the best support experience when they get in touch with your brand. That’s why you find it feasible to invest in support tools that allow you to build a delightful experience for your customers.
And if you have arrived at this article, you’ve probably invested in a help desk software.
With a help desk software, your agents can make sure that they never miss out on a customer support email. That’s because they get to manage all the support, accounts, marketing, and sales email ids from a…

Company Addresses C-Suite User Experience Concerns with Movie-Like Session Playback and AI-Powered Insights Built for Modern Cloud Applications
Software Intelligence company Dynatrace, announced Session Replay, which allows organizations to play back unique web or mobile sessions in a “movie-like” experience, providing an end-to-end record of the customer journey from the user’s perspective. Session Replay joins Dynatrace’s Real User and Synthetic Monitoring capabilities to extend the company’s all-in-one digital…

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What's Next’ with Their Ad Platform
McDonald's, Samsung and BMW are some of the biggest names that have benefitted at scale from Spotify’s Ad Platform. Ad Studio, as Spotify likes to call it, was launched for businesses of all sizes in September 2017. From that point till date, thousands of SMBs have leveraged Spotify to connect with the right audience…

Tell us about your role and journey into technology. What galvanized you to found my6sense?
I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively.
My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…

"Whether you’re selling insurance, technology or anything in between, marketers’ ability to engage with their prospects in personalized ways makes all the difference between failure and success."
Tell us about your role and journey into Content Experience. What drove you to establish Uberflip?
Randy Frisch (CMO and Co-Founder) and I started Uberflip with a clear goal to simplify the web for marketers, helping them create beautiful, trackable web experiences from their content without needing to involve IT. That’s paved…

Audio Specialist Partners with Brand Agency in the fields of Global Marketing Strategy, Creative, Media Planning and Buying, and Retail Marketing Initiatives
Audio specialist Sennheiser has selected MullenLowe Group as its global marketing communications agency of record for its consumer business. Together they will partner to energize Sennheiser’s brand momentum in core European markets, and to elevate brand visibility and consumer demand in North American markets. Sennheiser and MullenLowe Group will collaborate on…

IAS Industry Pulse Report Explores Top Priorities and Opportunities For 2019
Fifty-six percent of advertisers who participated in Integral Ad Science (IAS) Industry Pulse Report said data privacy is number one on their list of priorities for the coming year. Demand for consistent measurement across platforms is a close second followed by brand safety and ad fraud.
It is no surprise that data privacy has surpassed the usual suspects as a focus - the advent of GDPR in the EU and the emergence of The California Data…

Extension to Framework Will Allow Development of Future Proofed, Custom Apps
Alfresco, a leading open source provider of process automation, content management, and information governance software, has announced the availability of the latest release of its ADF 3.0 (Application Development Framework) during its annual developer conference, DevCon 2019, in Edinburgh, Scotland.
“a focus on customer journeys requires much greater attention to user experience and application design to ensure users stay engaged and the…

Over-the-top (OTT) services are being heavily demanded as the reach of smartphone devices continues to grow. Consumers can pay for OTT services as opposed to traditional TV services in order to access media via the internet. With the growing adoption of smartphones, the OTT service is expected to accelerate even further. According to data compiled by Technavio analysts, the global OTT market is projected to grow by USD 64.14 Billion, while accelerating at a CAGR of 17% throughout the forecast period from 2018 to 2022. Many…

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance involved. Reading the tea leaves based on our work with some of the world’s leading and most innovative marketers, brands will increasingly strive to create more and better personalized experiences. The wave of hyper-personalization is still cresting, and predicting its breadth and depth is…

Capgemini Launches 'Perform AI', a New Portfolio of Solutions to Help Organizations Fuel Innovation and Deliver Real Business Outcomes Using Artificial Intelligence
Capgemini launched Perform AI, a new portfolio of solutions and services to assist organizations in achieving and sustaining tangible business outcomes by building and operating enterprise-grade artificial intelligence (AI) at scale. The portfolio provides customers with a complete set of solutions to infuse AI in their organizations, delivering operational…

EZ Texting, the Leading Mobile Marketing Platform for Business, Landed in the Top 20 of G2 Crowd's Annual Best Products List and Is the Highest-Ranked Text Marketing Solution
EZ Texting has been named to G2 Crowd's "Best Products for Marketers 2019" list, receiving the highest ranking for a text marketing solution. EZ Texting's inclusion is based on over 270,000 verified reviews by G2 Crowd users between January 1 and December 31, 2018. This is one of many "best of" rankings for the company in recent months.
"Our…

Annual Report Finds Revenue Attainment Is up for the Third Year in a Row, but Sales Performance Is down to the Lowest It’s Been in Half a Decade
CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, announced the official release of its 2018-2019 Sales Performance Report: “Selling in the Age of Ceaseless Change.”
The study, based on a global survey of nearly 900 global sales leaders, looks at the four primary…

Adds Neeraj Agrawal, General Partner at Battery Ventures, to Board of Directors
Kustomer, the next-generation customer management platform for the people-first enterprise, announced a $35 million Series C round led by Battery Ventures, bringing Kustomer’s total funding to $73.5 million. The investment comes just 6 months after its Series B round in June of 2018. Kustomer plans to use the capital to accelerate its go-to-market strategy, expand internationally, and invest in its platform, launching new products while…

SDL Study Recommendations Help Global Brands Unlock Value Across Their Content Supply Chain and Build Better Experiences for Customers
SDL, a global leader in content creation, translation and delivery, outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019, giving them the ability to engage with anyone, anywhere, in their own language and device of choice.
A November 2018 Forrester Consulting study, 'Today's Content Supply Chains Prevent…

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