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I think its interesting that rollerblades successfully combine multiple products into one design. So, they have branded, wheels, frames, liners, and then then each of those elements can be sponsored. If this was a car, it would all be under 1 brand name. I wonder how that came about.

Intentional design, or a product of culture. USD is interesting because the design of the boot is all based around mass personalization. Very interesting. How can this be applied to other industries and existing products.