Even Rosie Huntington-Whiteley Fakes Her Tan

“You can buy new shoes if they get destroyed, but you can’t buy a new face, so why not invest in your skin?”

So starts our conversation with British-Moroccan facialist May Hamid, who tells Savoir Flair that argan oil is often referred to as “liquid gold” – hence the name of her luxury skincare brand Argan Liquid Gold – as it’s extremely rich in beneficial nutrients such as essential fatty acids and vitamin E. Hamid’s range comprises a BB cream, day cream, night cream, cleanser, and cleansing cream – all made from argan oil and infused with 24-karat gold to enhance their anti-aging benefits. The star of this show, however, is undoubtedly her ‘Natures Luxury Beauty Oil’, a 100 percent pure and organic argan oil with no additives or additions.

We go into our introduction to Argan Liquid Gold knowing about the many benefits for using argan oil for hair – not only does it make for an excellent leave-in conditioner, but it also restores shine and encourages growth – and walk out learning that it’s a lot more versatile than we realized. Here’s what Hamid revealed.

Photo: Courtesy of Christin Hume

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"Argan oil isn't just for the hair – Moroccan Berbers working in the fields use it to protect their skin from UV rays."

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"Argan oil can be used as a primer – it makes it easy for the foundation to slide on, resulting in a dewy makeup look."

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"If it's cheap, it's fake – first-grade argan oil exists in very limited quantities as it can only be sourced from cooperatives in the south-west of Morocco, so suppliers often dilute it."

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"Cooperatives in Morocco provide jobs to literally hundreds of women from rural villages, making this a beauty product that truly gives back."

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"Argan oil is safe to use on children as it's a skin barrier and anti-inflammatory, and therefore suitable for sensitive skin. I recommend adding a few drops in the bath when they're younger, and massaging it into the skin when they're older."