How to Harness the Power of Content Marketing to Sell your Business before your Products

Fun Fact: Content Marketing can be dated back to 4200 B.C with cave drawings depicting how best to defend yourself against beasts.

Full Disclosure: I am an MBA student who stumbled into an Inbound Information Technology course and for the last four weeks I have been consuming the inbound marketing methodology by the pound! I have zero background in marketing but a Ph.D. in consuming.

This blog will focus on Content Marketing in general and the power of telling your business story in particular.

An easy-to-read and navigate web page is a plus for any website, but for B2C or B2B businesses, it is vital. Today’s online market is larger than it ever has been, and businesses which have the know-how can take full advantage of this. A problem that plagues many sites, even major players like Amazon or BestBuy, is the challenge of complicated, cluttered pages. A cluttered homepage that is difficult to navigate can frustrate visitors into leaving for another vendor that is concise and clear.

Written by
Mark Gillon
M S Gillon is a Masters of Business in Business Information Systems student with over 25 years of industry experience. He enjoys a number of pastimes including reading, listening to and performing Music, gaming, among others, all of which he enjoys with his two sons and wife.

Take a moment and think about the time you explained what Facebook was to someone older than 40 years old. I bet it was difficult. I bet you heard, “Why does anyone care what I’m doing,” or “I don’t want people to see everything I do.” Now think about how many of those people have a Facebook page. The answer is probably astonishingly high.

Now just because your Grandma comments on all your photos does not necessarily translate into business value. But for every person that didn’t know they needed or wanted a Facebook page was a marketing opportunity for businesses.

Written by
James Loduca
ames Loduca is a Global Data Quality Analyst at General Motors and a former Business Intelligence Developer. He’s interested in all things data related, including big data, quality, and reporting. When not dealing with data he enjoys playing sports like hockey and golf as well as swerving pot holes on his Harley-Davidson.

Social Media is ever evolving and more and more companies are utilizing the channels to attract customers. Whether it be advertising a brand through image or video, providing a discount or even soliciting feedback from current customers, companies need to be aware of the potential challenges that they may encounter when utilizing such channels. A few categories of these challenges include online reputation management, social media policy, and privacy issues. While these are all very important, online reputation management is key to ensuring that a company attracts customers and keeps them. Companies of all sizes can benefit from online reputation management.

It seems that in just a short amount of time, social media has swept the world off of it's feet with the freedom to communicate and network via websites like Facebook, Twitter, and Instagram. It seems as if there is almost no end to what you can share and find on websites like these. Social media is an easy, fast, and fun way to keep up with the new age and share your life with your friends, fans, and loved ones. Communicating with them on a network that's easy to access makes these social media super appealing to people of all age groups. What you share on your social media account is totally up to you, and what you share is what you'd like to represent as you. Although this is an amazing and popular feature, sometimes social media isn't the best place to share personal information, locations, and images. Sometimes the content you post on social media can do more harm than benefits.

Written by
Wissam Ismail
My name is Wissam Ismail. Full-time business owner and full-time graduate student at Wayne State University. I will graduate December of 2016 with double majors in Information Systems Management and Supply Chain Management. I hope you enjoy reading my blogs and any comment or opinion is appreciated

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