Press Release

Brandbloom Reimagines Market Research

New firm Brand Bloom creates innovative tools and methodologies to study consumers through social media.

Toledo, OH, June 05, 2013 --(PR.com)-- Social media may be the greatest barometer of popular culture and consumer insights, but the market research industry has largely fallen behind. BrandBloom, an innovative new research firm developed in the world of academia, is set to correct this disjuncture.

“Social media can provide insights like never before, from political attitudes, likes and dislikes, fears and prejudices, to hopes and dreams,” said BrandBloom founder Ross Mitchell, Ph.D. “And yet this amazing cache of knowledge is largely going untapped.”

Current market research on social media is largely based around simplistic quantitative counts of how often a brand is mentioned. These counts are usually then broken down by a computer into “positive” and “negative” determinations of sentiment, but even this is only 60-70% accurate, given the complexities of human language.

Counts will tell you if your organization is being talked about, but BrandBloom intends to go much deeper into the social chatter by offering many more services. “We want to provide actionable insights,” Mitchell continued. “We tap into social media to let you know who your customers, or potential customers, are. Knowing their attributes, their cultural makeup, their habits, their rituals, that is what’s actionable. That is what makes your brand bloom. And that is what we provide.”

What sets BrandBloom apart is their cultural and linguistic expertise, as they exclusively use Ph.D.s. This provides an understanding of the cultural and psychological makeup of consumers that a machine is simply incapable of providing. Their methods include netnography, discourse analysis, surveys, ideation sessions, network mapping, and statistical modeling.