Search Engine Optimization (SEO) / Marketing (SEM) is more than just improving your
Google, Bing &
Yahoo!
search
results. It's about converting your potential audience into
repeat visitors and valued
customers.
SEO is one of the most valuable investments
(second
to development of a quality site) that
an organization can make. Ranking well
positions you as a credible and
valuable organization and
can
have a
considerably higher conversion rate (or click through
rate - CTR)
than companies
that
don’t fully
maximize the value of their digital property.
SEM involves launching a paid advertising
campaign on popular
search engines in a bid to
attract more
customers to your website. SEM is one
of the
most effective ways to bring new
users to your website
by increasing visibility with a qualified
audience.