Why such a ripoff? The game got good reviews, was well-received and I've heard nothing but good things about the game and how it was an improvement over the first. To me, sounds like $30 is a fine deal. In fact, I took Gamestop up on that offer for their GameDay sale at this price and bought it.

That is the interesting thing though. Not sure if Amazon typically does this or something, but just yesterday this was one of the higher profile parts of Gamestop's GameDay sale. Now today Amazon is matching that price.