The Best Free Email Client – ConvertKit Email Marketing Review – 2019

Introduction The Best Free Email Client

Email marketing is indeed critical For any small company to get appropriate. The Best Free Email Client

And for good reason. Implemented Properly, it will certainly become the most important tool in your business for creating relationships and making sales.

In accordance with Capterra, the Normal return on $1 spent on email marketing is 44.25!

This is why you should take your Time and invest in a good email marketing program for your business.

If you are a blogger, the Consensus autoresponder of selection used to be Aweber or MailChimp. Subscribe to some email list, and there was a fantastic chance they had been using one of the two.

For a long time, the standard Characteristic set of Aweber worked perfectly fine. All marketers needed it to do was reliably send emails out and incorporate with their favourite tools such as LeadPages and Click Funnels.

Nowadays however, email marketing automation has Become more and more significant.

By Way of Example, Infusionsoft used To be the go-to agency for unsigned bloggers and businesses wanting more innovative email automation capabilities.

The Issue with Infusionsoft Though is that it is a hugely complicated system to find out. Couple that with a hefty price tag and an initial setup cost set it out of reach for most bloggers.

But things are changing for the Better and ConvertKit has emerged among the very popular email services which can provide advertising automations without the massive cost.

ConvertKit Disadvantages

– Can not create super innovative advertising automations.

– Limited customization of kinds.

– Difficult to use templates.

– Split testing limited to subject lines only.

– Does not work well for live webinars or events.

– No free trial.

ConvertKit Advantages

– Slick, intuitive interface.

– Works great with incorporating content updates to your website.

– Tag-based (versus list predicated like MailChimp)

– Really nice visual automation editor.

– They don’t charge you for duplicate subscribers.

– Can add conditional content using tags in mails.

– Easily auto resend broadcasts into un-opens.

– Automatic double opt-in for lead magnets.

– 365 days per year, 24 hours per day support via live chat and email.

Description of ConvertKit

ConvertKit is an email Service provider that’s specifically marketed towards bloggers, podcasters, and other businesses that are building audiences.

It had been started by Nathan Barry who had been already a fan of, being a regular reader of his blog.

For a brief moment, it was Rebranded to Seva, until they reverted back to ConvertKit.

What’s intriguing about ConvertKit is how crystalline Nathan is about the entire process of accepting ConvertKit from scratch to making $30k a month in 2015. In 2018, they’ve 19,500 busy clients and carrying over $1 million per month.

We are essentially getting a front Row seat on his journey to building a successful SaaS merchandise. It’s pretty cool because we get to read about both the highs and the lows.

Even if you don’t end up using ConvertKit, his blog posts are always interesting and I recommend giving Nathan a follow.The Best Free Email Client

What is not So good about ConvertKit

Poor Part #1: Limited set of triggers/actions for advanced automations

Here are the causes available on ConvertKit.

Compare that with ActiveCampaign.

This means you can’t really construct The same type of complex automations you can in ActiveCampaign or Drip.

You also won’t receive advanced Features in ConvertKit such as page monitoring and lead scoring.

And that I miss having listing Administration Actions like unsubscribing people so you can do routine list hygiene.

Poor Part #2: Restricted A/B Testing

A/B testing is also a very important Attribute to have for any email service. Doing this regularly will help you improve your open and conversion prices.

ConvertKit allows you to divide Test your subject lines like this:

Which is helpful, for sure.

But there is no way to divide test For things like delivery period, email body material, or automations.

Poor Part #3: maybe not a ton of customization choices for templates and forms

I do like the types which ConvertKit provides. They are clean and nice.

But the kind editor is very Limited. Besides color, there’s not much you can alter. For instance, there’s no way to change the font for any of the text.

Unless you’re willing to add in Your own CSS.

This is not a big deal for me, as I utilize Thrive Leads for my own forms. But for folks who don’t use a third party tool, the lack of customization could be an issue.

Poor Part #4: No email templates

I do not personally send out email Newsletter type mails, so this isn’t so big a deal with me.

But I know some businesses do need This, that is why MailChimp remains common.

ConvertKit has a couple of email Templates, but the process of using them is very dull. You’ll need to muck about with HTML and CSS that not everybody wants to perform.

So you will want to Appear elsewhere If this is exactly what you want.

Some of The Best Attributes

Cool Feature #1: Seamless Visual Automation Editor

I Love the ConvertKit’s Visual automation editor. It’s a joy to use, especially when you compare it to a number of the additional automation editors on the market.

Let’s say one of those measures in Your automation is sending an email. With other services, editing the email will take you out of the automation editor and into another email editor webpage. This may allow you to lose context of what you were doing.

With ConvertKit, what’s Done inside the automation editor itself. So clicking on an email step will allow you to edit it inline. And it is also possible to edit your types in the same manner.

It’s a Fantastic experience and it Sets additional automation editors to pity.

Cool Characteristic #2: Straightforward Segmentation within mails

Another useful feature is ConvertKit’s ability to segment individual emails using conditional tags.

So let us say you wanted to make A single email to a list, however, add a bonus voucher to your VIP customers. You can do this in ConvertKit like this:

Pretty cool, right?

The syntax may look somewhat Strange to non-techies and you also might have difficulty remembering exactly what to type when you proceed to use it.

To assist with this, you can click On the Personalize menu in the editor toolbar and then click on the Subscriber’s tags menu item. ConvertKit will then add the appropriate code snippet template straight into your email.

All You Have to do is change to Your tag, and update the content for the two branches.

Cool Feature #3: Automobile resend broadcasts to un-opens

Each time you send out a Broadcast email, a certain proportion of people won’t open it. Hubspot says advertising and marketing emails just get 25% email open prices.

Perhaps you did not write a good Headline, or else they had been too busy in the time to have a look.

ConvertKit includes a fantastic feature Where you can resend your broadcast to the men and women who didn’t open it the first time.

This can be found in stats page, Where you will see a button named Resend to Unopens.

Pressing It’s Going to Permit You to Re-send your email again, where you can make modifications to your Subject Line should you wish.

I like this because you can Boost the eyeballs you receive for every broadcast you ship out.

Cool Feature #4: Lead Magnet Double Opt-in

There are disagreements everywhere About if you should use double breasted vs individual opt-in.

The main reason why you need Double opt-in is that it is going to improve your email listing quality. Nevertheless, the principal argument against is that the extra measure will damage your conversions.

All this is true.

But if you’re using lead Magnets, then ConvertKit can manage double opt-in for you automatically like this.

When the user clicks on the download Button to acquire their lead magnet, they are automatically opted in. So you have the best of both worlds! The Best Free Email Client

Details of ConvertKit

ConvertKit Includes 5 major building blocks. Let’s take a quick look at each.

Types

Forms are the way you get readers Into your accounts. ConvertKit permits you to create both forms and landing pages.

Types may be embedded on any webpage Of your website, or through a standard modal popup. Landing pages are its own dedicated webpage hosted on ConvertKit’s servers or your own site with a WordPress plugin.

There are 3 Chief styles to select From for regular forms. Full, Minimal, and Clean.

As mentioned above, the form Editor does not give you lots of customization options, although the built-in styles have a great clean look .

Landing pages also only have 3 Styles to select from and the same limited customization options.

Automations

To tie everything together, let us Discuss ConvertKit’s automations.

In ConvertKit, readers can Enter an automation in 4 distinct ways.

Through a form, getting tagged, Possessing a custom area updated, or by a purchase.

From there, you can add an Event, Action or Condition.

Actions would be the easiest to understand. The most common actions are adding a contributor to one of your email sequences, remove or add a label, setting a customized field, or introducing a delay.

Conditions let you branch your Automation according to a label or custom area.

So you could use branching to Have your VIP clients return 1 route and your non-VIPs go down another path similar to this:

Finally, you have Occasions, which pull your contributor Forward to another step in the automation when an event happens.

Let’s say one of your subscribers Is on day two of your 5 part email arrangement, which will be hoping to get them to buy your merchandise.

You can add an event to your Automation utilizing the Insert tag event. If on day 2, the subscriber purchases your product (and you tag them as a client ), it is going to pull them out of the present email order they had been in.

Which is useful because you won’t Annoy them with the last 3 emails in your order (by requesting them to buy) since they are presently a customer of yours.

ConvertKit’s automation editor is Extremely fast and easy to use. As stated above, I love the capability to seamlessly edit emails and forms right within the editor itself.

It makes for a much greater Experience when creating new automations.

Broadcasts

Sending one-off emails in ConvertKit is simple.

Since there are no lists in ConvertKit, whenever you send a broadcast email you will want to utilize their filter mechanism to target who you will be sending your broadcast to.

You will most often use the Subscribed to filter where you Can segment your air to certain forms, tags, strings or products.

The email editor is only your Standard HTML email editor, with a couple additional options. Click on the A/B button next to the subject line and you’re able to initiate a split evaluation between a couple different headlines.

The customization button may be Used to input in merge tags into your email or to utilize the in-email label segmentation I spoke about above.{ The Best Free Email Client

Sequences

Sequences are where you can Create autoresponders, a string of emails that get delivered to your subscribers in a predefined schedule of your own choice.

On the left, you’ll notice all the Mails in your show and when they’ll be sent out. You can drag emails around on the left to rapidly alter the order they are sent.

To the right, you’ll see exactly the same Email editor since you possibly get for Broadcasts. So all the same features apply, except you can’t split test subject lines here.

Subscribers

Unlike MailChimp or Aweber, ConvertKit is label and not list predicated. This means you have a single database of readers on your ConvertKit account.

To group subscribers together, You can use tags or make sections. With sections, you can do things like creating a group of connections that subscribed before a certain date.

Or group subscribers by location Or any custom field you create.

ConvertKit also lets you drill Down into any particular subscriber you have. You’re able to see things such as what sequences they’re around, what emails you’ve sent , and if you are performing e-commerce, what goods they’ve bought from you.

What Happens Is there to understand?

How is Their support?

ConvertKit’s service is great from My experience. While there is no phone support like Aweber has, they offer email and live chat 365 days a year, 24 hours every day.

Email response time ranges from 2-3 hours in my experience. But live chat is usually pretty responsive.

Do they Have an active community?

They have a Facebook group Known as The ConvertKit Family. It currently has 6k members and averages approximately 6 posts a day.

It is a good place to Receive your Questions answered by additional ConvertKit users.

What Integrations do they provide?

ConvertKit includes a ton of third-party integrations. I now rely 86 in the time of this review, such as with tools like LeadPages, ClickFunnels, SamCart, and Shopify.

You can find the full listing Of ConvertKit integrations here.

How Great is ConvertKit for lead magnets?

ConvertKit is amazing for direct magnets. Not only can it host your guide magnets to you, the automatic dual opt-in is a great feature.

How Great is ConvertKit for eCommerce?

ConvertKit is becoming quite a bit better when it comes to eCommerce. They just launched a brand new feature that’s going to permit you to monitor every purchase made by a subscriber.

Why is this cool is that you Can then start automations according to a purchase.

It is only working with Shopify and Teachable in The second, but this has a lot of potential when they get things working with all e-commerce integrations.

Can it Handle live events or webinars?

To Manage live events and Webinars, you need to be able to send mails out at a specific time and date. It is normal for webinars to send out multiple emails at specific times before it begins, for example 24 hours 8 hours 10 minutes earlier, etc..

ConvertKit can manage live events And webinars through broadcasts just. Which isn’t very suitable because then you need to schedule all of your mails manually.

It would be preferable if ConvertKit gave you a way to send mails at a particular date and time. But that’s currently not possible through sequences or automations.

Do they Have an affiliate program?

Yes, ConvertKit Provides the Standard recurring commissions as part of its affiliate program. The affiliate program is hosted on Ambassador.

Alexis is the affiliate Manager, and she really does a nice job of keeping you updated on the numerous promotions they’re running.

Who is Switching over to ConvertKit?

ConvertKit has been growing by Leaps and bounds, and I’m studying about people switching to ConvertKit every day.

Here are a few examples of Bloggers who have switched to ConvertKit from their previous email support:

– Why I Switched To ConvertKit: The Unofficial Definitive Review

– Why I Switched From Aweber To ConvertKit

– 10 Reasons Why I Switched From Aweber into ConvertKit

ConvertKit Vs MailChimp

MailChimp has a couple of Things going for it ConvertKit. It is cheaper, and it has better email templates.

Plus ConvertKit has tags that Gives you better flexibility for segmenting your subscribers. MailChimp is very much lacking there.

ConvertKit Vs Aweber

The only reason I’d Urge Aweber versus ConvertKit is in case you’re purely doing affiliate marketing/CPA offers. Then, it might be harder to get acceptance on ConvertKit, and Aweber are your very best option.

Aweber is also slightly cheaper Compared to ConvertKit.

Otherwise, ConvertKit is much better Compared to Aweber at pretty much everything else, such as automations.

ConvertKit Vs ActiveCampaign

This is a much tougher comparison. ActiveCampaign is a great email marketing program, with tons of features for power users. You can do more with its own automations, and it has better split testing capabilities.

Price wise, it is cheaper than ConvertKit at reduced subscriber amounts, but it gets more expensive as you include an increasing number of contacts.

But ConvertKit is simpler to use, With a nicer and tabbed interface.

That one you should pick depends On your organization needs. Do you want something that only works for regular email marketing activities, without a whole lot of work? Afterward ConvertKit would make a great choice.

But if you want more sophisticated or Complex automations, then ActiveCampaign is the top way to go.

Pricing

ConvertKit’s uses exactly the same tiered Pricing model as many other email services perform. Hence the purchase price goes up the more readers you have.

When compared to its rivals, ConvertKit’s pricing comes out at the middle of the pack at lesser subscriber levels.

But as you get beyond 10,000 Readers and beyond, ConvertKit really doesn’t jump up as much in cost as a number of the remainder.

Costs below are if you pay Monthly, but should you pre-pay annual, you get two months of service free.

ConvertKit doesn’t normally Provide a free trial. But occasionally for different promotions, you may notice them promoting a 30-day trial.

I have never seen any ConvertKit Discounts. They do offer a nice 30-day money back guarantee, nevertheless.The Best Free Email Client

Conclusion

When I initially wrote this ConvertKit inspection, it had been an up and coming email advertising support.

But three Decades later, ConvertKit Has firmly established itself as one of the major players from the email marketing space.

Marketing automation is the Potential for email. It will allow you to target your customers better, resulting in higher conversion and earnings.

What ConvertKit does is make Marketing automations truly accessible to even non-techie men and women. Additionally, it offers you with a headache-free consumer experience.

While it Might Not Be the Most powerful email marketing software out there, it does not aim to be. You need to understand it’s an email service that’s targeted towards bloggers and other content creators.

Just make sure you know its Limitations, and choose whether you’re okay with it.