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Had this year’s union budget been presented in any other “normal” year, the current euphoria around it could have been understood. But alas, this year was unfortunate enough to see the ripple effects of the imposition of a new “normal” upon us. Demonetisation was widely regarded as a nudge to a cashless society. This is gross injustice to the very philosophy of libertarian paternalism that behavioral economists like Richard Thaler and Cass Sunstein (authors of Nudge) endorse. The authors explain nudge as an intervention that is easy and incurs low cost in its implementation.