Speak Easy: WordPress, Google Maps, Advanced Custom Fields… and More…

Speak Easy: WordPress, Google Maps, Advanced Custom Fields… and More…

If you’ve been down to the Speak Easy in Downtown Indianapolis, you know how vested we are in the organization. We absolutely love the coworking movement, the ability to support entrepreneurs in the city, and we just love our space there.

The Speak Easy started with its first location in Broadripple, but now has expanded with 2 other locations as well as 2 other outposts in the region. While the organization has been keeping up with all of their growth and popularity, the website hasn’t. Built beautifully by another design firm in town, the custom-themed WordPress site didn’t have multi-location capabilities.

The agency that developed the site did an outstanding job by incorporating custom post types and custom fields to accommodate the existing design and messaging. As the site grew, it also grew in complexity and, to save time, many elements were just hard-coded to get it up and running. As part of our growing partnership with the Speak Easy, we engaged with them to ensure we maintain brand integrity, but begin to roll out a multi-location site that promotes all the locations.

Over the last month, we stripped the site to its roots and began building up the new features. We incorporated new menus, sidebars, custom widgets, new archive templates, and template pages. The two most obvious pages that we rolled out after completing the modifications were a locations page that mapped each location and then independent location pages. Each location has a featured image, map, and photo gallery. We’re going to continue populating the content and photos, but here’s how it’s looking today!

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From : MarTech

I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite a few questions, including overall trends I’m seeing, challenges for SMB businesses, mindsets that block transformation, and what role a CRM plays in the success of businesses. Four Common Characteristics of Companies Transforming Their Digital