The name of Benedict Cumberbatch's Star Trek Into Darkness villain has supposedly been revealed. As with all of the actor's roles, that name is not nearly as good as Benedict Cumberbatch.

The name comes from Paramount itself--attached as a caption to the above ad for Starfleet's new Skinny Fit jeans--and it's not "Khan" or "Gary Mitchell" or "Evil, British Riker" or anything else that's been tossed around as a possibility. According to the caption, Cumberbatch's character is: John Harrison, who, as far as I can tell, has absolutely no history in the Star Trek universe. Is he a new character? Is he half of a two-man Beatles cover band? Is this just a code name for Khan, Gary Mitchell, or Evil, British Riker?

A clue to this nerdiest mystery of our age may lie in Alice Eve's character, whom J.J. Abrams' Bad Robot Productions have just officially revealed to be Dr. Carol Marcus. She was a character played by Bibi Besch in Star Trek II: The Wrath of Khan, and was supposedly introduced to Kirk through Gary Mitchell, which could again hint that Cumberbatch may actually be one of those guys. Or, maybe he's just a guy with the perfectly normal name of John Harrison, whose evil deeds will eventually infuriate Kirk enough to angrily scream a prolonged "Jooooooooooohn! Harrison." I guess that works, too.