Don’t forget to do A/B testing

Considering that this is a practice you want to implement into many other areas of marketing, it only makes sense that it should be done with native advertising as well.

There are several different elements you can test, including:

type of content

positioning on the publisher’s site

headlines

images

Let’s be honest.

It’s not realistic to nail it the first time around. You’ll need a fair amount of experimentation to get it right.

A/B testing is the best way to quickly optimize your efforts and work out the kinks.

Conclusion

Native advertising gets real results but isn’t necessarily on the radar of every content marketer.

But it should be!

It’s the perfect way to solve the ongoing distribution problem many content marketers are facing.

It can be a godsend if you’re a new brand hungry for exposure.

By combining native advertising with content marketing, you’re speeding up the process of reaching your audience.

But like with any other marketing tactic, you need to follow best practices, which primarily involves researching the publisher, aligning your content with their website and tailoring your content around the preferences of your core audience.

If you can do that, you can expect a rock solid CTR and plenty of targeted traffic to your site.