Now, we have a new Prada short film, for a fragrance this time, Candy L'Eau, directed by Wes Anderson and Roman Coppola. Clocking in at precisely the same length as the Polanski piece—three minutes and 31 seconds—the film delightfully pays homage to French New Wave love triangles (à la Truffaut's Jules et Jim and Godard's Bande à part) and stars French actress and model Léa Seydoux as a beauty pursued by a couple of fashionable gents who happen to be best friends.

The filmmaking is exquisite, which perfectly suits the brand's aesthetic. And the story is charming and self-deprecating, with no fewer than three explicit brand plugs—one for each of its mini acts.

It's all in French, with English subtitles, but it should play well everywhere—even, despite Seydoux's obvious disdain for the place, in South America.

Now, we have a new Prada short film, for a fragrance this time, Candy L'Eau, directed by Wes Anderson and Roman Coppola. Clocking in at precisely the same length as the Polanski piece—three minutes and 31 seconds—the film delightfully pays homage to French New Wave love triangles (à la Truffaut's Jules et Jim and Godard's Bande à part) and stars French actress and model Léa Seydoux as a beauty pursued by a couple of fashionable gents who happen to be best friends.

The filmmaking is exquisite, which perfectly suits the brand's aesthetic. And the story is charming and self-deprecating, with no fewer than three explicit brand plugs—one for each of its mini acts.

It's all in French, with English subtitles, but it should play well everywhere—even, despite Seydoux's obvious disdain for the place, in South America.