What Do Inbound Marketers Really Do?

If you were to stop 100 people on the street and ask what inbound marketers do, you may get 100 different answers. Inbound marketers are creative and strategic professionals who work together to create and distribute meaningful, digestible content that will help, entertain or inform buyers. But if you’re unfamiliar with the disciplines of inbound marketing, you may have a completely different perception.

With all the perceptions out there, we thought it would be fun to make a short video highlighting what people think we do versus what we actually do. Check it out:

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The Author

Steven’s experience in multimedia production began shortly after his parents brought home a video camera. Though he was just 8 years old, Steven mastered the art of short stop motion videos featuring—you guessed it—action figures. Steven comes to Kuno after opening his own multimedia company, Cold Robot Studios, where he helped small businesses create compelling videos to help tell their stories and showcase their products.