Low cost in keyword planner, high cost in ads

I was looking at a bunch of keywords in the keyword planner and they had low cost, $0.10 per click. There's no one else advertising them so the cost looked real. So i set up a campaign for them and the min budget for each keyword was like $1.5, that's 15 times more.

Note that adblockers might block our captcha, and other functionality on BHW so if you don't see the captcha or see reduced functionality please disable adblockers to ensure full functionality, note we only allow relevant management verified ads on BHW.