Our Natural range comes in a variety of flavours and contains ingredients for certain life stages. Specially balanced diets for Weaning Puppies to Senior Dogs and those with intolerances requiring a more specialised diet.

Working Dog Food

Our Working Dog Range comes in a variety of flavours, each one contains a slightly higher percentage of protein and Vitamin C. All recipes in this range include vegetables and fruit ensuring they are nutritionally balanced and complete - no added supplements needed.

Pure Dog Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Dog Food

Our Country Banquet Range includes a new selection of added ingredients, providing all the essential nutrients, vitamins and minerals needed for dogs to thrive at optimum health. The recipes include well known 'superfoods' containing many antioxidants and vitamins.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Our fresh and healthy eating philosophy translates perfectly into our Natural Cat Range. In a variety of different seasonal flavours each recipe is a complete and balanced mix of raw meat with bone plus carefully selected natural supplements especially chosen for their health benefits.

Pure Cat Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Cat Food

Our Country Banquet Range includes a new selection of added human grade ingredients, providing all the essential nutrients, vitamins and minerals needed for cats to thrive at optimum health. The recipe includes natural antioxidants and essential nutrients.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Chewing has significant dental health benefits as well as a calming effect on pets making it an important part of a raw diet. Our range of bones and treats have been carefully selected and offer a wide variety of types and sizes.

Toys & Accessories

We know that dogs and cats need more than just nutritional food to keep them happy so we offer a wide selection of toys and accessories.

Grooming Products

All our grooming products are carefully selected to contain only natural ingredients rather than harsh chemicals.

Hygiene Products

All our hygiene products are carefully selected to contain only natural ingredients rather than harsh chemicals.

We believe in nourishing our pets to provide them with a natural diet packed full of variety and high quality British produce.

Vet's Corner

Professional Advice and Tips for Feeding Raw.

Find a Breeder

Looking for breeders who feed Natural Instinct? This list may be able to help you in your search for a new best friend.

Puppy & Dog Training

Some handy information and tips when looking at training for your puppy or dog. Follow Sue Williams on her Expert Puppy Training website, or look at our range of DVDs for more in depth advice and information about training your dog.

UK Delivery Charges*

If you are interested in ordering 80kg or above of our foods (made up of any of our prepared products) please contact us for special bulk prices. Please be aware however that carriage will be charged for orders of 80Kg and above.

When Will My Order Arrive?

The majority of UK Orders are shipped using next day delivery.

All orders placed before 1pm Monday to Thursday will be shipped that day for next day delivery (postcode exclusions apply). Orders placed after 1pm on Thursday will be shipped the following Monday for next day delivery (postcode exclusions apply).

We use Parcelforce who deliver Tuesday to Friday between 7am and 6.30pm. No signature is required for delivery. You can give specific instructions for where the parcel is to be left should you be out when the delivery is made. If you have supplied your mobile phone number, Parcelforce will update you on your order delivery status via text message.

A very small selection of postcodes are subject to a slightly increased delivery time, at a slightly differing price.

On occasions we are able to ship outside of the UK. For more information and a quotation, please contact us or telephone us on 01276 608500.

Minimum order

Please note that our minimum order weight is 5kg. 5kg is the minimum amount that we can guarantee to remain frozen during transit. If you attempt to order less than this amount, our system will only offer you a Collection option and you will need to collect from our shop in Camberley, Surrey.

How much fits in a box?

We can fit 12kg of product per box. For optimum shipping we therefore recommend the following:

12kg of food; or

10kg of food plus one or two bones and a small bag of treats; or

10kg of food plus one bone and a larger bag of treats.

Can't wait?

If you do find yourself short of pet food and cannot wait for your delivery, our factory shop in Camberley, Surrey is open Monday to Saturday 9am to 5pm except Public and Bank Holidays. We always welcome visits and encourage you to bring your pet along too, we would love to meet them! In addition we have a large number of stockists around the UK.

Out of Stock Items

On the rare occasion that an ordered item is out of stock we will contact you to either arrange a suitable delivery date or advise you that your shipment will be split (subject to the 5kg minimum order).

Our Packaging

We are as committed to helping our planet as we are to ensuring the long, happy and healthy lives of our pets and that is why where ever possible, we encourage the recycling of our packaging.

Our expanded polystyrene (EPS) boxes keep your food frozen for as long as possible. During extensive testing these boxes have kept our food frozen for up to 4 days during summer months, plus they are environmentally friendly in that they do not contain CFC or HCHC gases that are harmful to the ozone layer. EPS is fully recyclable and is neither noxious or in any way a risk to health, although we would not recommend eating them!

As an alternative to recycling, why not reuse our boxes? They make great containers for gardening, for perhaps plantings seeds (the soil is kept warm during the cold winters by the polystyrene) or even growing next year's crop of tomatoes. You could even donate the boxes to your local school to be used in art class or science projects.

Our cardboard boxes are made from recycled materials and can be easily recycled or reused.