I used to be a branding consultant, for the record. And, when it comes to a few other topics, I still consult regularly. So, if this reads as if I have a problem with consultants now that I’m a Brand Therapist, I apologize. That simply isn’t the case. While I was a branding consultant, I

What you’re about to read is a story of money, scandal, and fried rice. I’m talking locker room deals, tested loyalties, and plenty of schmoozing. This was serious business. It all started during my first full week of high school. I was in gym class with a few of my new friends, when it occurred

I was invited by Chivon to guest tweet about brand strategy during #SideHustleChat a few months back (back when my name was still @yeez). I had such a great time (way better than that time I threw a 5-minute-Twitter party). Years ago, when I first heard the phrase “brand strategy”, it sounded like a bunch

I’m really excited to write this post. It combines so many things that I love all at once (branding, lip gloss, Howard University, slayfulness, and the like). This post also feeds my underdeveloped alter ego, who just happens to be a beauty blogger. A beauty blogger that would love PNK Digger. So this post is everything.

If you’ve been in the work world, applied for one of most colleges, or taken a career readiness class in high school, you’ve already written at least one resume. They help a potential employer see that you’re experienced. It gives your interviewer a basis for asking you questions about the job you’re applying for. That

Before we get started, you should definitely know what a brand is. That is, before you try to use your brand to get anything. A brand is a set of beliefs used to identify an individual, company, or other entity. Those beliefs are based on the words and behaviors of said individual, company, or other

Hi, I’ve been meaning to talk to you for a while, but I’ve been busy. It’s been tough out here trying to get people to know me—us. I try to be in the right place at the right time and make sure people are saying good things about you when you’re not in the room.

Should you quit your job and work for yourself? It sounds kinda cool. Sleep in. No stupid meetings. Lunch when you want. Decide your salary. Sounds like a dream, huh? And, yes, you probably know someone who’s left their day job and is now happily working for themselves—or posting on Facebook as if they’re perfectly

Brand versus reputation. Say what? I’m starting to notice that the word “brand” is causing some of you a bit of anxiety. I can see why it’s kind of a scary word; brands are associated with businesses and businesses can be associated with big claims and empty promises. You don’t want people to see you