Collin Otten brings his experience with backcountry snowmobiling and motocross sponsorship directly to your ears with an interesting perspective on reinventing yourself on social media, identifying sketchy sponsors, and hanging out with pros like Travis Pastrana and Gregg Godfrey.

Shelby Mahon is a motorsports jack of all trades that offers some very specific advice regarding how to market yourself and your sponsors. She is the owner of Backcountry Motorsports Media, and specializes in action sports photography, marketing, videography, graphic design, and she is a racer! She also works with communications and events at CF Moto Canada.

Long story short...you don't want to miss the value bombs that Shelby delivers directly into your ears.

In a world dominated by social media, beautiful visual content is critical to capturing attention and building a successful brand. This episode dives deep to unlock the critical elements to creating amazing photos and videos. Our featured guest, Steven Marlenee of Marlenee Photography takes us on a detailed journey into the steps needed to prepare for, capture, and promote that perfect shot. His experience in backcountry snowmobiling provides us with very applicable and tangible actions.

If you are destined for visual greatness and dedicated to building your social media following, brand recognition, and sponsor value, then this episode is a MUST!

Do you ever wonder what the person reviewing your sponsorship request is thinking? If so, then this episode is for you.

Listen in as we hear from Jared Heshka, who is a snocross racer and also the Brand Manager for MBRP Powersports. We discuss the specifics regarding what he looks for in a successful brand ambassador. From Dale Carnegie to Will Ferrell, and Larry Enticer to Shawn Endel, we analyze the most important aspects of what creates success in social media, attitude, and ultimately motorsports sponsorship.