The Art of Lead Generation – An Interview with Giovanni and Nicholas

2015-06-2912 April 2017

This clip is a portion from Giovanni's Archangel Club “ChoirStormTM“, a weekly roundtable discussion for members featuring a special expert guest in a particular area of interest.
This ChoirStormTM was all about Lead Generation.

Let's get PRACTICAL... * During this discussion we go over:* The core of what online business ACTUALLY is* The different ways to approach different traffic networks (and why that’s important)* The important difference between Lead Generation and Conversion* How to Name the Lead Magnet (which is one of the most importantparts of lead generation)* What types of Lead Magnets are best on Facebook* How to structure your Lead Magnet with S.A.G.E* What is more valuable – an email list or a Custom Audience list?* How to use both your email list AND FB Ads to create massive goodwill AND promote offers simultaneously.* WHERE to send FB ad clicks to* What elements to include in a WCA ad* Future trends to look forward towards in lead generation and Facebook Advertising* How to ‘push’ people through funnels without their email address* The 3 types of retargeting ads you can use