Before we look ahead to 2013, I wanted to take a look back at the blog posts that have generated the most interest on the Fresh Marketing Blog in 2012. And without further ado, here they are: 1. 7 Keys to a Successful Retweet This article explains the basics of how to retweet and shows […]

I’m hooked on Mad Men and can’t wait for the season five premiere. One of the things I love best about the show is watching Don Draper save many client relationships by coming up with brilliant concepts at the last minute … just before his clients are about to walk. However, you don’t need to wait until you’re almost screwed to come up with a great concept. Simply read on to learn the top 5 ways that Don, Peggy and the crew overcome creative block …

I’m hooked on Mad Men. If you haven’t seen the television show, it’s about people who work in an advertising agency on Madison Avenue in the early 1960s. Don Draper, the head of the creative department, saves many client relationships by coming up with brilliant concepts at the last minute when his clients are about to walk. However, you don’t need to wait until you’re almost screwed to create great copy. Simply read on to learn the top 5 ways that Don, Peggy and the crew overcome writer’s block.

Discover How to Build a B2B Voice That Sets You Apart from the Pack

Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.