SMOTY: Gareth Cayford, Phones 4U wins Face-off 4

Gareth Cayford from Phones 4U in Cardiff has won Face-off 4 with a resounding majority. Yesterday we reported that he was leading the race with 146 votes as opposed to Karim Belhadj from 3 Retail, who had 120 but the scores at noon today were:

Gareth Cayford - 315

Karim Belhadj - 216

The judges also decided to rule in Gareth's favour because of the overwhelming support he received from his fellow retailers.

The judges felt that comments received by both the nominees were of very high quality but they felt that they agreed more with Gareth's answer to the management question and decided to put him through to the finals.

Karim shouldnt feel very disappointed as in the wildcard round set to go live on 1st November, the five runners-up managers will be able to have one last chance at getting to the finals with a public vote. The wildcard round will not have a judges vote involved and users will not be required to write comments, it will be solely based on the number of votes each of the nominees secures. The one with the most will get to go through to the finals.

But, tonight is all about celebrating for Gareth... time to break open the bubbly and prepare yourself for the judges rounds in London.