Infographic: 7 Steps to Creating an Effective Landing Page

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This infographic, which was presented by Salsa, talks about 7 steps that you can take to create an effective landing page. Landing pages are the first web pages that users see when they enter your website. It is the welcome page that gives the first impression of your entire website. Customers can be won (or lost) by the configuration of your landing page. It only takes a few seconds for a visitor to decide whether or not they are interested in your website, and those few moments usually occur at the landing page. This infographic talks about how to make your landing page effective so you can make the most of your online business.

Aside from the step by step guide, the infographic also shows us useful information about landing pages, such as:

Proper Landing Page Format

Effective Headlines

Importance of Images and Pictures

Creating in-page forms

Effective Calls to Action

Adding your Logo

Landing page are usually among the most interesting pages of a website. But what makes a landing page effective? Based on the infographic, a landing page is effective when in maximizes your conversion rate. Conversion is the marketing act of turning casual visitors or traffic into paying customers. All aspects of your landing page, from your headline, to your copy, to calls to action, should all be geared toward converting your visitors into paying customers.

As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.

We have brought thought leaders, influencers, visionaries and veterans to our tribe. Now it’s your turn. If you have something worthwhile to share with a large community of savvy testers, go ahead and pitch your post idea. We’re listening.