Blue Cross & Blue Shield of Mississippi confirmed to 16 WAPT News on Friday that it is pulling its sponsorship of the event, which would have been in its 11th year.

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“It’s been a great 10-year run. The Mississippi Blues Marathon is truly a world-class running event that showcases the very best of Mississippi – our music, our hospitality and our people,” said company spokeswoman Meredith Virden Bailess. “Blue Cross & Blue Shield of Mississippi began our sponsorship as part of our vision of a healthier Mississippi with the goal of inspiring Mississippians to be active, strive for a goal and celebrate achievement right here in Mississippi

“In recent years, we have sponsored this same goal for Mississippi’s children through our Get Ready to Run statewide. As we expand the joy of learning to run for Mississippi’s children, their parents and teachers across the state, we look forward to the Mississippi Blues Marathon’s continued success.

The race was canceled in January because of winter weather and icy conditions. Runners registered for this year’s race were given an opportunity to sign up for the 2018 race at a discounted price.

Blue Cross & Blue Shield of Mississippi was the only sponsor of the race, according to a deal signed 10 years ago, said race organizer John Noblin. It was a big blow and puts the event in jeopardy, Noblin said.

"It is our sincerest hope that someone, or some company, will come forward that shares our vision on what this event means to the city of Jackson and the entire state of Mississippi," Noblin said. "This was a premiere destination race that is recognized throughout the nation and we have a short window to save it."

Organizers hope to bring in multiple sponsors to continue the event, Noblin said.