Whether you’re just getting started and still getting to grips with your CPMs, CTRs and S2Ss or you’re a seasoned media buyer; one thing that seems to remain unclear for some is how Frequency Capping and Banner Priority works.
Both of these are pretty cool tools which allow you even greater control over how you can better manage and optimise your TrafficStars campaigns, yet our Account Man...

Sometimes you have lots of offers and it’s hard for your publisher to pick up the campaigns, sometimes they pick up the wrong campaign due to lots of the campaigns. Sometimes there might be the case where you want to limit the number of campaigns to your publishers. This article will walk you through the feature to limit the number of campaigns on the basis of minimum & maximum payouts, OS, G...

Unprofitable placements that don't convert negatively affect ROI. To optimize the costs spent on advertising, you need to form black and whitelists. There are a lot of information about it, but we still continue to receive questions and comments from you. Let's make it clear!
Talking from the very beginning:
What is this?
In general, these are lists with advertising platforms, ...

When it comes to digital ad campaigns, visuals attract the eye far more effectively than simple copy, no matter how well-written.
From rich media creatives to eye-catching videos (and increasingly GIFs), advertising on digital platforms becomes an exercise in who can create not only the most appealing message, but marry that message to images and media that demand your target audience’s attention....

Fraud in Digital Advertising has become one of the biggest complications and worries for marketers. And it’s no surprise taking into consideration that these high figures result in such a big loss of money. The worst of all is that when we think all is improving and the panorama is getting better, another study pops up that tears these hopes apart. Yet, no study is able to address the problem h...