Maretta Delacruz, from the Starbucks beverage development team, described how they brought this year's new Caramel Waffle Cone Frappuccino to life. "When you think of waffle cones in an ice cream shop, it's that aroma of the caramelized brown sugar and butter that draw you in," Delacruz said in a statement. "We used these aromas as our inspiration to capture the flavor of the new Caramel Waffle Cone Frappuccino."