Strategic marketing

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Marketing, MULTI’s way

MULTI is convinced thatanalysis and strategic planning are essential for a market-targeted approach and for successful business outcomes. Our knowledge and use of marketing tools enable us to identify, analyse and interpret information that is critical for the success of businesses and to accompany them, step by step, in developing tailored market strategies.

A highly academic dinner, round tables, seated for ages between a striking blonde – who teaches ancient history – and a very unassuming old man with a voice like Woody Allen, who told me: «My passion is doing crossword puzzles.» Meaning “creating them”. Professorship in linguistics in various capitals, a European authority. Admitting: «But I…

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