Billionare Boys Club's September Releases Drop in Tokyo

Ice Cream and Billionaire Boys Club's September releases are available now! In line with the brand's Fall 2009 Space Beach Collection theme, the September lineup features astronaut-inspiredâ€"if not rocket-readyâ€"pieces great for casual urban wear.

Included in the Billionaire Boys Club September releases are a flight jacket complete with mission patches, a cozy sweatshirt and tee printed with a rocket ship, and classic denim titled â€œAstronaut Boy Jeans.â€

Implications - Apparel inspired by various iconic uniforms is becoming more popular for designers and consumers. Certain uniforms, such as those of astronaut and soldiers, are familiar to the masses and possess fashionable elements. Designs that incorporate these timeless elements into modern fashions are rising in popularity, as consumers can identify with the styles.