Audience Segmentation – Arien Becker

Audience segmentation is when a large audience is broken down into smaller sub-audiences so that corporations can target these audiences much more specifically. A great example of this is billboards. When you’re driving down a highway, you see billboards for lots of businesses in towns along the freeway. It would make no sense for them to advertise a pub in England on a billboard in Oregon. They also use studies that show cultural tendencies in areas to speak to an audience. For example, there are many more billboards for beer in Wisconsin than most other states.