Rihanna launches her global makeup brand, Fenty Beauty

It’s finally here! Rihanna has launched her Fenty Beauty collection and it’s certain to be a hit with fans and makeup lovers alike.

Set up in partnership with Kendo Brands, Rihanna has created an inclusive brand and was inspired to do so after trying to find products that worked across all skin types and tones.

Inclusivity is the key to Fenty Beauty, as it offers a huge range of products for all skin types and hard-to-match skin tones. The advertising campaign reiterates the importance of diversity, and features models including Duckie Thot, Paloma Elsesser, Halima Aden, and Slick Woods.

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Sep 8, 2017 at 1:42am PDT

Speaking at the launch event last night, Rihanna shared her passion for Fenty Beauty and emphasised the importance of having a diverse range of product shades. She said: “There’s so many different shades… you want people to appreciate the product and not feel like ‘Oh that’s cute but it only looks good on her.’”

Rihanna has been a part of creating every detail for each product in the collection, and also personally appointed three prestigious makeup artists to represent the brand globally. The Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.