Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns.

A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.

Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly 500,000 hits and the Toblerone sales escalated 132%.

Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites, according to a new report looking into the top 10 food and cooking sites in the US.

In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft's decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft CEO Steve Ballmer, saying the "do not track" default setting would "undercut the effectiveness of our members’ advertising..." and ultimately "harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

Kraft’s ‘Dinner, Not Art App’ harks back to school days and macaroni art, making creative use of the way its Mac and Cheese brand is perceived in a positive and nostalgic light. The "Dinner, Not Art" campaign from Crispin Porter + Bogusky seeks to save the real noodles by encouraging virtual macaroni art projects with a free iPad app. Users can choose a canvas, cover it in noodles and manipulate them to create a macaroni masterpiece. For every digital noodle used in the app, Kraft will donate 10 real noodles to Feeding America, up to 110 million noodles. A maximum of 100 digital noodles can be used per any single piece of saved art, for a maximum 1000 noodle donation per piece of saved art. The campaign so far has led to 244790 noodles being donated. Users can also "glue down" your art and save it to a digital refrigerator. The creations will be posted on Kraft's Macaroni Masterpiece Gallery on its Facebook and Pinterest pages. The brand began promoting the initiative with the TV spot below, which broke earlier this week.

Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media analytics provider Socialbakers, found that Kraft had the fastest growing brands globally, with three products (Halls, Trident and Chiclets) in the top 5 movers.