2. Define Your Target Audience

It is critical to figure out your target audience before starting your social media marketing campaigns. If you don’t know who your target customer is, you won’t know who to advertise to. Define your target audience based on their demographics, location, and interests.

Try to find out their pain points so that you can create marketing campaigns that show how your product can solve their problems. You should also know what sort of content they consume regularly. This will help you plan your content in a better manner.

3. Choose the Social Media Platform

For that, you need to determine which social media platform is used by your target audience the most. Find out the top 1-2 social media platforms and ensure that you make your presence felt on those platforms. Make sure to cater your content to naturally fit in their feed.

4. Audit Your Performance

Once you’ve started posting content regularly on social media, you should start analyzing performance. See what sort of content works and what doesn’t.

Find out the engagement on different forms of content as well. You should also figure out the time when your audience is the most active on social media so that you can schedule your posts for that time.

Lastly, you should audit your performance against that of your competitors as well. Compare their follower bases, engagement, reach, etc. with yours.

Learn more about creating a strong social strategy in this infographic by UTM.io.