LOTTE – Korea / Japan 05/04/2013

Today’s turn for one of the big names in the chewing gum industry: LOTTE

This huge group has even an entry in Wikipedia! They have many branches in different industries (electronics, tourism, publishing, building, finance, retail, …) but chewing gum was in the origin of the company back in 1948. Other food products in their range are: Drinks, Fast Food and Ice creams.

Lotte is producing chewing gum in many different factories, most of them in Asia, but I’d like to focus here on the new products presented last ISM by their headquarters:

Lotte Koreapresented “Tri VIEW”. This is a tab (or ministick) with three different layers (this format is very trendy now in the market). The top and bottom layers are chewing gum whilst the middle layer is chewy candy. This allows for great flavour combinations, not only in terms of taste but also in terms of impact and lasting. I attach a photo taken with my iPhone (so I apologize for the “sub-optimal” quality!)

Lotte Japan introduced two products. I discussed on a previous post about “ZEUS” (28th Aug 2012). This is also a three layer tab (or ministick) with the same concept as Tri VIEW and some others (discussed in the post I mentioned). ZEUS GUM comes in different flavors with “sexy” names: Aurora curtain, Snow storm, Thunder spark, Rain shower,…

Another product is “ENGINE”, which comes in cubic format with a slight coating and presented in a flip top box. There are different versions of the product, such as X-TRA SPEED, X-TRA WILD and X-TRA BURST and the product contains caffeine and guarana, so fall perfectly into the category of functional gum. The cubic presentation is also interesting because it is not very common in the market.