This research aims to know the implementation of smart card Indonesia especially in communication, resources, disposition, and bureaucratic structure in the implementation of such implementation. The problems raised in this study are: 1) implementation distribution of smart Indonesia cards in sub district Labuhan Deli sub district medan marelan, 2) obstacles of smart Indonesia cards in the sub district of deli district medan marelan. This research uses qualitative method as data analysis method that take the research location on the lurah labuhan deli sub district medan marelan. The data sources in this study are headman, head of environment, parents and child receiver of kip. Data were collected based on interviews and documentation. The results of this study indicate thet the implementation of the distribution of smart Indonesia cards in the sub district labuhan deli sub district medan marelan viewed from the process of organizing through proposing, getting, the kip, determining, the recipient, channeling, taking funds, and utilizing funds in accordance with government policies.