The principle of a newsletter is simple: send information disseminated on your blog on a regular basis to your users by email. When the newsletter is well exploited, the benefits can only be beneficial.
By integrating the newsletter into your content strategy, you have a powerful...

If your business is losing visibility on social media, you can count on your subscribers to help you get back on track. Committed subscribers are the best ambassadors you can dream of!
So, how do you turn your fans into ambassadors for your brand?
The importance of...

You are a brand and you want to gain notoriety, or to ensure that as many people as possible are aware of the launch of your latest product? There is no better way than working with an influencer to gain visibility! Whether it's an Instagram...

Influence marketing has been a real success in recent years. For many marketers, it has even become the main tool for acquiring customers. Social networks are brand new billboards, thanks to the power of the Best Friend Effect. To support the success of a thriving...

The craze for Instagram allows brands to gain visibility through influencers who can put them forward. However this opportunity also leads to a plague that distorts influence marketing: the purchase of likes and followers by some Instagram accounts. Some celebrities have also bought. In addition,...

At a time when digital is part of our daily lives, influencer marketing has become a staple in the brand communication strategy. Whether it is to launch a product, a service or to increase its notoriety, influencer marketing is now the new asset of companies....

When building your influence marketing strategy, it's important to choose the right influencer for your campaign, to value what you want to put forward. A question will then arise:
Should I choose a micro-influencer or a star influencer?
What are the differences between a micro-influencer and a...

Acquiring the rank of influencer and prescriber on Instagram, Facebook or YouTube is not an easy task. It requires creativity, iron discipline and a keen sense of communication. Here's how to access this much desired status and yet so difficult to win.
What is an influencer...

Can we trust influencers and especially those who extol the merits of a product or service?
This is a question that I am asked regularly, but also a question to which too many people answer in the negative ...

Can we become an influencer on Instagram? Instagram has become in a short time the favorite social network of influencers but also for marketing influence. What does influencers' work on Instagram mean, and is it an open door to becoming one?
How to become an influencer...