GM's Barra: Report found 'pattern of incompetence and neglect'

CNBC's Phil LeBeau reports what General Motors CEO Mary Barra revealed about the internal investigation to the company's ignition switch recall performed by Anton R. Valukas.

General Motors said Thursday it will launch a compensation program for crash victims as a result of faulty ignition switches linked to at least 13 deaths that prompted a recall of 2.6 million cars.

The company said Thursday it expects the program will start accepting claims Aug. 1. It will be administered by compensation expert Kenneth Feinberg.

"I will be spending the next few weeks seeking advice and input from all interested parties as to the terms and conditions of such a program," Feinberg said in a statement. "I have already drafted some preliminary compensation ideas and plan to share them in confidence over the next few weeks with lawyers, public interest groups, GM and others interested in the compensation program."

CEO Mary Barrasaid the compensation program was voluntary and that people would have to make their own decisions about whether they wanted to sue the company. She did not address repeated questions about whether GM would waive the liability shield that comes from the company's bankruptcy reorganization.

Stan Honda | AFP | Getty Images

Mary Barra, CEO of General Motors.

The compensation plan announcement comes the same day a report is expected to be released that was authored by former U.S. Attorney Anton Valukas and paid for by GM. GM hired Valukas to investigate why it took the company more than 10 years to recall about 2.6 million small cars with faulty ignition switches. The company said the problem has caused at least 13 deaths, but trial lawyers suing GM say the toll is at least 60.

GM's Barra said Thursday that the Valukas report found "a pattern of incompetency and neglect," but not a cover-up, at the heart of the Detroit automaker's long delay in dealing with faulty ignition switches.

The final report on the recall investigation is "brutally tough" and "deeply troubling," Barra said, adding that the report showed "a history of failures" that stretched over 11 years.

Documents show engineers in the company knew about the problem as early as 2001.

CEO Barra: We failed customers

General Motors CEO Mary Barra says she was "deeply saddened and disturbed" over the findings of the Valukas report.

In the wake of the investigation, 15 GM employees are no longer with the company, and some of were removed for misconduct or incompetence, Barra said Thursday. Disciplinary actions have been taken against five other employees.

Well over 50 percent of those fired were executives or higher, Barra said. She also confirmed that two engineers previously placed on leave, Ray DeGiorgio and Gary Altman, are no longer with the company.

Read MoreAt least 74 deaths may be linked to GM switches

"This is about our responsibility to act with integrity, honor and be committed to excellence," Barra said at the outset of her remarks.

"From start to finish the Cobalt saga was riddled with failures that led to tragic results for many," Barra said. "I never want to put this behind us. I want to keep this painful experience permanently in our collective memories."

GM investigation: What Valukas found

General Motors CEO Mary Barra lays out the findings of the Valukas report. Barra says GM failed to disclose critical pieces of information that could have saved lives. Barra vowed to fix the failures of the system.

The independent report found that the part used in the ignition switches didn't meet performance requirements, and that the problem was misdiagnosed. Barra said the report found no conspiracy by the corporation to cover up facts: "I wish I had known—the minute we knew we took action."

Barra said GM would act on all eight recommendations in the Valukas report "on an expedited timetable," and added that, in the near term, there may be a few more recalls.

General Motors CEO Mary Barra answers questions about the kind of environment that led to the ignition errors, and who has left since the recall probe.

Asked what responsibility or role the federal government had in the situation, given its one-time oversight of the company, Barra said simply "none." The company is cooperating fully with the Department of Justice and other agencies that are investigating the recall, Barra said.

A House panel on Thursday announced plans to hold a hearing in the coming weeks with Barra and Valukas.

On Tuesday, GM apologized to families of accident victims who have been notified to bring in cars for replacement of defective ignition switches.

GM has recalled 2.6 million of its most popular models to replace the defective switch. Some families who lost loved ones in fatal crashes have complained that GM should not have sent them notices to bring in cars for repairs.