Presentation Description

The webinar on “How to Create A Killer Launch Plan for Your App” educate developers on the benefits of having a solid app launch plan before their app is ready to hit the stores. The session will cover a number of key points including the essentials of App Store Optimization (ASO), effective elements of pre- and post-launch marketing, strategies to promote your app to improve discoverability and boost your audience reach, the available channels for user acquisition, and the best practices to promote your app.

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www.dotcominfoway.com
Email : askdotcominfoway.com
Dot Com Infoway Credentials
DCI was established in 2000
Other Initiatives
Headquartered at Chennai India
Cash On Apps
100+ IT professionals across 3 offices in 2
cities in India

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www.dotcominfoway.com
Email : askdotcominfoway.com
Housekeeping Instructions
• All phones are set to mute. If you have any questions
please type them in the Chat window located beside the
presentation panel.
• We have already received several questions from the
registrants which will be answered by the speakers during
the Q A session.
• We will continue to collect more questions during the
session as we receive and will try to answer them during
today’s session.
• In case if you do not receive answers to your question
today you will certainly receive answers via email shortly.
• Thanks for your participation and enjoy the session

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www.dotcominfoway.com
Email : askdotcominfoway.com
Speaker Profile
Having 9 years of hands-on Internet and mobile marketing experience Raja has
helped in promoting 100s of mobile apps for app developers across the globe.
His expertise lies in helping developers and clients understand the target market and
in creating a holistic approach to app marketing right from the pre-launch buzz to
user acquisition and engagement.
He strongly believes in an integrated marketing communication model to achieve
success in every single project he handles.
Mr. Raja Manoharan
Head – Mobile Marketing at Dot Com Infoway
Email ID: rajadci.in

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Email : askdotcominfoway.com
How To Create A Killer launch plan For Your App
Getting ready to launch a new app No matter how great it is in todays cluttered app stores it probably
wont speak for itself. The success of an app will often depend on the approach to marketing.
Unfortunately the vast majority of app developers have little to no experience or marketing or managing
a marketing budget.

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Number of apps available in leading app stores as of
July 2015
This statistic contains data on number of apps available for download in leading app stores as of July 2015. As of
that oth adroid users were ale to hoose etwee 1.6 illio apps. Apple’s App store reaied the seod -
largest app store with 1.5 million available apps.

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Email : askdotcominfoway.com
According to GigaOM the top 1.6 make over
500000 per month while 35 of iOS developers
and 49 of Android developers make less than
100 per month.
iOS App Store
Google Playstore
21 of Apps on iOS are dead according to Tech
Crunch on the 6th Anniversary of the Apple App
Store
According to a 2013 BBC report 60 of apps have
never been downloaded even once
Moz Research suggests out of 100 downloads only
4 users stick around for a while
According to Fisku the average cost per app install
is 1.28 and 1.78 for user retention.
Current State Of App Stores

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Email : askdotcominfoway.com
Best Practices for Organic
Mobile
Optimization and
Experimentation
ASO PR activities Social Media promotions constitutes the most important part of the organic app
marketing.
• Attribute and measure app installs
• Identify campaigns and channels having the highest growth potential to acquire quality users. Eg :
SMS Email Mobile Web and Social Media.
• Optimize by designing experiments that focus on one aspect of the user lifecycle at a time such as
activation retention or conversion.
• Learn and Iterate

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Email : askdotcominfoway.com
App store optimization ASO is your best bet to gain low-cost app exposure resulting in boosted app
downloads a higher number of quality users and increased revenue.
ASO – Rightly Done
General app store browsing is the most common way apps are discovered up to 53 actually. With that
said you are up against over 1.5 million apps in both the Apple App Store and the Google Play Store.
App store optimization
ASO

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Email : askdotcominfoway.com
Visit the App Store page
Decide to Download
Open the App for the First Time
Use the App on a Regular Basis
User Acquisition Funnel
Find out the App exists

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Email : askdotcominfoway.com
 Does my app offer something valuable to share
 Is it worth being shared
 How will users be rewarded when they share
 Why will users want to share
 Why would they want their friends to share
 How will my app motivate users to keep sharing
over the long term
Viral Marketing

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Email : askdotcominfoway.com
Think of social media as the modern form of word of outh arketig. People
are talkig aout your rad o soial edia whether you’re listeig
and engaging or not.
Social Media for User Acquisition
• Create targeted shareable content.
• Use social media channels to build a fan base
• Close the loop with the one click rule of sellig
more apps
• Reward users for connecting with your product
• Embrace and encourage user-generated content

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Email : askdotcominfoway.com
Key Take Aways
• Building the right app and building it right
• Optimizing your app store page
• Choosing the right promo campaigns
• Building an online presence
• Finding what makes users come back to the app
• Brand building around an app
• Increasing app visibility and downloads
• Engaging people and generating interest