Taco Bell hints at next Doritos Locos Taco flavor

Taco Bell attempted to light a social media fire on Thursday by tweeting a cryptic hint that the next Doritos Locos Taco is coming soon.

On Thursday the brand tweeted the one-word message: “Soon.” Attached to the message was a video with a black screen onto which flames alight to spell “New DLT.” The video is also posted on the company’s Facebook page.

However, officials with the 6,000-unit chain said they were not ready to reveal specifics.

Taco Bell sent the message to some of its Twitter followers directly. That prompted tweets such as the one written by Tyler Oakley: “What is going on?! @TacoBell sent me the most ominous DM with this link.”

Greg Creed, Taco Bell’s chief executive, often points out that Doritos come in 123 flavors, offering much room for new versions of the taco down the line.

Meanwhile, the chain is scheduled to roll out its next addition to the Cantina Bell menu on June 27: the Cantina Double Steak Quesadilla, which features the new-and-improved beef that rolled out earlier this year, along with a new salsa with roasted tomatoes, garlic and jalapenos.