Briefing a copywriter – tips for success

If you want to get the best results from your copywriter you need to make sure that your brief is as complete as possible. This will ensure that you get the best possible end result. What many people forget is that this is one of the most important steps in the entire process and it is one that should not be rushed through.

Clearly state your objectives

It is important that the person that is going to be writing your copy clearly understands why it is being written. Firstly, you should define your target audience – who is the writer speaking to? Next, you should outline what you expect to achieve from the copy – is the primary objective sales driven? Another important factor to consider is where the copy is going to be used – a blog post or marketing brochure have different styles for example.

Make your brief a priority

The quality of the work that you receive will be largely dependent on the quality of the brief that the writer is given. If you are paying for professional content to be written for you, don’t rush through you the briefing process. Make sure that there is enough information included that adequately explains your needs, business and objectives.

Keep track of the briefs you are sending out

If possible, keep a track of the briefs that you are sending out and the information that you have provided. This will help you to make sure that your briefs are complete and you know what work has been accounted for.

WSI Internet Marketing has professional copywriting, which can assist your small business with your content generation strategy. To find out how we can help you, get in touch with us by visiting www.wisoms.co.za