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To further enhance the Ferrari ownership experience and to please not only the automaker’s new car customers, but also its connoisseurs, the company behind the prancing horse badge has announced a new roadside assistance program for all out of warranty models dating back to 1947. And the best part? It’s free!

Ferrari’s “With You” program is available 365 days a year for vehicles outside the factory 3 year warranty, as well as those that do not already have an existing extended program from Ferrari (which typically covers the vehicle for its first 10 years). As well as transporting the Ferrari back to an authorized service center, Ferrari will also cover personal travel expenses (either to the service center or home), as well as any related hotel expenses.

Sound too good to be true? Well it is, unless you live in Italy.

The “With You” roadside assistance program is currently only offered in Ferrari’s native country, but the automaker has said it has plans to expand the program throughout Europe in the near future, starting with the U.K.

Ferrari announces new, free Roadside Assistance service for all cars not covered by warranty

Maranello, 20th July 2009 – Ferrari is pleased to announce the launch of the new “With You” roadside assistance service to be provided free of charge to owners of all Prancing Horse cars built since 1947 and not covered by either existing factory or POWER warranties.

Under the new scheme, Ferrari clients will not only enjoy 12 months of roadside assistance if their vehicle breaks down, but also be offered cover for expenses involved in returning home or reaching the Ferrari Authorised Service Centre to which their car has been taken. Furthermore, the new “With You” service will also cover any hotel expenses incurred by the client before returning home or continuing with their journey.

The new service is free of charge and is available 24 hours a day, 365 days a year. It can be activated immediately for Italian clients but will also be extended to other European markets in the near future, starting with Great Britain. To activate cover in Italy, owners need only contact the Ferrari Client Service number – 800080202.

This latest initiative joins the growing range of services offered by the Prancing Horse to clients wishing to enjoy their Ferrari in complete confidence and peace of mind. Along with the three-year manufacturer’s warranty provided with each new car, all Authorised Ferrari Dealerships and Service Centres offer extended warranty cover for cars up to 10 years from the date of their first registration through the POWER programme. In addition there is also the Ferrari Approved programme which provides warranty cover for all used Ferraris, again up to 10 years of age.