Category Archives: Privacy for data-driven marketers

By Alan L. Friel, Mondaq Big data and the interactivity of digital marketing are powerful tools for marketers, but consumer data protection laws have evolved in recent years, resulting in new and heightened compliance and risk management issues that need to be addressed when executing advanced advertising campaigns and consumer relationship management (“CRM”) programs. This can

By Bernard Keane, StartupSmart With the Australian government “actively considering” data retention, and Australian Security Intelligence Organisation chief David Irvine telling a Senate committee that it is crucial to intelligence-gathering and that Australians have nothing to fear from it, it’s time for a clarifier on exactly what data retention is and the concerns it raises.

By Anina Steele, DigitalJournal.com 65 percent of adult consumers unlikely to do business again with companies after financial data breach Data breaches have a significant impact on whether a customer will interact with an organization again, according to new research from SafeNet, Inc., a global leader in data protection solutions. The global research surveyed over

By Steve Hawkes – telegraph.co.uk Tesco to install hundreds of hi-tech screens that scan the faces of shoppers as they queue Supermarket giant Tesco is installing hundreds of hi-tech screens that scan the faces of shoppers as they queue at the till to detect their age and sex for advertisers. The store giant has

New APRA guidelines released 2 September 2013 call on insurers and banks to take the steps needed to manage their data risk, warning companies to use caution when outsourcing data management. Does this mean that banks and insurers need to rely on their internal IT departments for the data they need to be able to