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Pre-teen gamers are a new and burgeoning consumer group. But the media industry's ability to understand their behaviors and motivations has been fairly limited — until now. In what is being described as a first-of-its-kind analysis, Nielsen has just released the results of its SuperData Preteen Gamer study, which reveals how preteens communicate, cross-play, discover, engage with others, purchase, and recommend through platforms in the gaming environment.

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more