Trackback (Copyblogger.com) : Five link building strategies that work

We’ve seen that the real secret to SEO Copywriting 2.0 is creating compelling content that naturally attracts links, rather than begging for links to our keyword-stuffed “optimized” web page. In other words, SEO copywriting is now all about response-oriented copy—concepts and words that ultimately result in a favorable action from the reader.

Since the popularity of our content depends on the reaction to it off-page, it makes sense that we might also need to step outside the confines of the page itself to get the word out. Luckily, the same copywriting skills you use to conceive and create your content apply to promoting it as well.

The way to create compelling content is to focus on “what’s in it for the reader.” Likewise, no one is going to link to you unless doing so gives them a benefit as well.

The key is the same—understand who you’re talking to and then figure out what will catch their attention and convince them to take action. Here are 5 ways to go about it.