Instagram Ads Evolution

In August, Kenshoo announced its initial support for Instagram ads, enabling marketers to reach more than 400 million monthly active mobile consumers. Our clients were eager to begin testing in this new environment and engage with passionate consumers.

Our goal was to help our clients streamline the launch, management, and optimization of campaigns with Instagram within the context of their existing mobile efforts to drive results and ultimately grow customer lifetime value.

One of the ways we have been able to do this is by enabling our innovative solutions, such as Intent-Driven Audiences, to be compatible across publishers, including Instagram. This way advertisers can target the same audiences and optimize for the best results while keeping costs low. In addition, the powerful workflow tools within the Kenshoo Infinity Suite such as Automated Actions and creative refresh and the advanced algorithms found in our unique portfolio optimization extend into Instagram so advertisers are able to best capitalize and generate performance on it.

At the end of September, we were thrilled to be able to offer Instagram to all our advertisers across the globe so they could begin to take advantage of the opportunities this top mobile destination afforded. Since then, we’ve witnessed strong results across a variety of industries and verticals, with one mobile games studio achieving 15,000 incremental mobile app installs across all titles in a few short weeks.

On top of these successes, we’re now pleased to share that Kenshoo has been recognized as one of the initial members of Instagram Partners, a new program that distinguishes companies and their capabilities on Instagram – such as helping advertisers throughout their planning, buying, optimization, and measuring process.

We’re honored to lead the way with Instagram support for our clients and look forward to continue to innovate in this arena to keep you ahead of the curve!