Seagram’s Gin Pursuit of Excellence ProgramThe program is a job creating [and] mentoring program for young African American males. It’s a program that’s designed to provide some important life skills in terms in area of résumé writing, how to dress, how to interview [and] how to get ready for that next step, whatever that next step will be,” says Cherie off the Seagram’s Gin Pursuit of Excellence Institute. “The whole objective is to give back to the community that we serve.