Once they select the shade that suits their complexion (see right), then it’s all about the application: It has to last. Joanna layers, starting with a “stain” she makes from red Jell-O. (Yes, the instant-dessert powder plus water.) She lines and fills in lips with liner, then dusts on translucent powder (like Physicians Formula Mineral Wear Talc-Free Illuminating Powder Duo, $14).
OK! EXCLUSIVE: MALAN BRETON TAKES ON OSCAR FASHION

Finally, she paints on the lipstick. Getting red right is more soul than science. “Confidence,” says Joanna, is what it takes to make those red lips as memorable as the rest of the night.