Light Table is Open Source — this matters because these experiments in semantic interactivity inform technical UIs of the future, and the more ubiquitous this code is then the more effect it can have and the sooner we can have the future.

The Six Things That Make Stories Go Viral Will Amaze and Astound You (New Yorker) — Berger and Milkman found that two features predictably determined an article’s success: how positive its message was and how much it excited its reader. The obvious part is that we develop immunity to things that catch our attention: our brains are well-developed systems for filtering, and the only constant is that advertisers will need novelty.