Today, the online menu provider has 7,000 clients who operate 15,000 restaurants in virtually every state, as well as Australia, Canada and the United Kingdom. Williams anticipates revenue of $1 million in 2013 and he projects $8 million to $10 million in sales in 2015. He thinks he will exceed $30 million within five years.

"The big picture dawned on us in 2010," Williams said. "Instead of simply offering a menu template, we saw a much bigger opportunity by supporting client data and offering other services."