You probably write a blog. I write three personal blogs (with more coming soon!), and then there’s the blogs that I write for professionally. But blog writing has never been about the writing. Blog writing has never been about community. In fact, blog writing is a very personal and self-indulgent thing, despite the fact that you want to generate an audience. You’re not writing with any partners and you probably can’t generate an audience.

That’s because blogs have always been made with a single person in mind — you, the writer. It’s like a public diary. But in today’s world of social networks, that’s often not enough. While Twitter has proved that many writers can successfully make 140 characters work for them, most of us still want to write long form articles.