SINCE Kim Kardashian’s marriage to Kris Humphries died like a mayfly, everyone has had it in for her. In fairness, everyone has always thought she was a vapid nincompoop, but not, fellow celebrities feel safe enough to sling handfuls of faeces her way.

Mad Men’s Jon Hamm and Daniel Craig have both called her names, and now, remarkably, professional cockerney hardman Jason Statham is the latest to have a pop at the celebutante.

Jason Statham has labelled her nothing more than a ‘brand,’ reports the Mail. When asked if he thought of himself as a brand, he told Details magazine: “F*** no. Why should I?” Confronted with the idea that “people see a guaranteed $30million a film as a brand in need of management,” he replied “F***’ ’em. Kim Kardashian’s a brand.”