The identity of the bather is not yet known, but the online community have been photoshopping the nude man and placing him in a number of other shots, while others are cutting and pasting famous people into the original image:

A whole host of images have sprung up, under the tagline "la redoute en vacances", or roughly translated, "on holiday with La Redoute", featuring the naked bather in various famous shots from around the world.