Search Engine Optimization

Search Engine Optimization Services

Search engine optimization or SEO is vital to the success of any website. This marketing strategy implements on-page and off-page elements to improve rankings and boost traffic. If a business website does not rank well on search engine results, then experienced SEO marketing can help.

​An effective search engine optimization agency, such as Modern Day Digital, will work alongside our marketing services to take any business to the next level.

What is SEO Marketing

Search engine optimization (SEO) is a process that relays signals to search engines, such as Google, to validate a website and to ensure it is worth indexing and displaying. Search engines (particularly Google) use complex algorithms to score every website published on the internet. When users enter a search query, Google utilize these procedures to determine which websites best fit the request.

Google ranks for hundreds of qualities, but some are vastly more important than others. Modern Day Digital is a skilled professional agency that works in identifying the traffic ranking aspects that satisfy the requirements Google happens to be looking for. When we pinpoint those needs for a particular business or industry, we are able to maximize the traffic power that website has in the digital marketplace.

Get Me More Clients Today

Utilizing Modern Day Digital for web optimization allows businesses to improve their score in as many areas as possible, ultimately expanding customer outreach. SEO marketing is an essential process that proves and verifies a website with the above qualities, ensuring first page results on the most popular search engines.

A successful business website takes time and research-based understanding of the respective market it falls into. It is integral to establish Quality, Trust, and Authority when a business delivers a website to the digital world. Modern Day Digital can provide these for you and your business.

This process can be time-consuming, but is essential for business growth and industry dominance. Contact us to learn more about the website design process and find out how our search engine optimization strategies can help you and your business grow.

How Does SEO Work?

When someone enters a search phrase into Google, the results they receive are based on a complex algorithm. All search engines employ crawlers that gather information about all the content and websites they can find to create an index. This index is then fed through Google's algorithm to match search queries with data.

There are many factors that go into successfully penetrating these algorithms and drastically improving how well your website ranks. Check out some of our listed factors in impacting website rank in the attached infographic. ​An SEO company addresses as many of these factors as possible in order to contribute to improving a business in website search rankings. This can involve a wide variety of techniques. Plans may include quality blog posts, social media marketing, video content, and more.

Types of SEO Services

A reliable digital marketing agency will develop an SEO strategy customized to any website. Search engine optimization can come in many forms, depending on the current strengths and weaknesses of any business organization's website. Some of the most common SEO services we utilize are as follows:

Keyword Research

Effective keyword research is a leading element of any digital marketing plan. Before working toward improving traffic and rankings, it is important to target specific keywords. Each page of a website should target a select amount of unique and relevant keywords. These keywords will also be used in paid marketing initiatives.

Page Creation and Optimization

Depending on the keywords most relevant to a business, an organization may not have pages to target them. Creating relevant pages on a company website allows Modern Day Digital to target keywords that maximizes the opportunity for a business to rank well. Each page should have relevant and valuable copy that is paired with simple and relevant URLs.

When pages have been dedicated to targeted topics and keywords, they typically need to be optimized. Optimization helps search engines find and understand content in an efficient manner. In most cases, pages only need minor alterations, these can be easily handled by Modern Day Digital's SEO specialists in-house.

Link Building

Google considers how many websites link to a website as well as the quality of its backlinks. Internal links between other pages on a domain as well as other websites are a contributing factor for succes. Getting quality backlinks for a website is no easy venture. Don't choose an SEO consultant that promises a certain number of backlinks; instead, this requires manual effort, attention to detail, and a focus on quality that Modern Day Digital can provide.

Technical Site Audit

This service works to identify and correct technical issues with a site that impacts search ranking. This may include complex navigation, dead links, slow page loading, and other crawling and indexing issues. Our personnel are trained in technical audits of websites and reestablishing domains to process properly and stay secure.

Copywriting and Content Creation

Writing new, original, and captivating content in web design is one of the most important factors for success online. If you don't have the time or skill, an SEO agency like Modern Day Digital will cater to any business clientele with help on blog writing services, content creation, and more.

Google Penalties

Google can slap harsh penalties onto business websites if regulatory policies are not followed properly. Business organizations may not even realize the reason traffic has dramatically declined after such restrictions are put into place. There are many ways to be devalued by Google, including duplicate content or "black hat" SEO tactics. It is possible to recover, but it is no easy task. Modern Day Digital can help determine if websites have been hit with a penalty and are experienced in taking steps toward remediation.

Why Is SEO Important?

Even as technology advances, search engine technology still has its limitations. Google and other search engines have difficulty crawling and indexing websites with technical problems. It can also be difficult to match content to search queries with SEO issues.

Search engine optimization has a simple goal: ensure that a website is visible. Without any form of SEO, a website is unlikely to rank well on Google. This means target audiences will never know the business behind the website! It isn't enough to offer the best services or products; decision makers need to make sure people know who their business is.

Valuable SEO services can be an investment in any business. Unlike paid search engine marketing - which delivers immediate but costly results, SEO offers long-term benefits. With good search engine optimization, businesses can profit off a steady stream of traffic. It is time to stop thinking of SEO as another unnecessary expense, and start thinking about what it can do for your business today.

SEO reinforces various elements of marketing strategies. This may include a social media presence and even offline efforts.

SEO offers a better return on investment (ROI) than most forms of online marketing. This is because it increases conversions and sales in the long-run with little investment.

SEO allows decision-makers to decide how their business is featured on search results.

SEO helps customers find businesses online.

SEO builds trust for a brand.

SEO is a long-term strategy with an ongoing ROI.

SEO can drive offline sales. More than 90% of customers today look online to find local businesses for offline shopping.

SEO attracts relevant traffic for a higher conversion rate.

SEO can be outsourced. A business does not need to increase staff or take on the work themselves. Modern Day Digital can do the work effectively with a great ROI.

Are you ready to improve your website's online standing and improve organic traffic? Contact us today for an assessment of your website. An SEO consultant will analyze your website and identify areas that need improvement. From there, a customized SEO marketing strategy will be developed just for you.