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Matthew Barnes, chief executive of Aldi in the UK and Ireland previously said: “Our growth is accelerating, thanks to the hundreds of thousands of new customers switching their shop to Aldi.

“This is happening right across the UK and is all down to a simple, straightforward commitment – products comparable to the leading brands and supermarket premium ranges at the lowest prices in Britain.

“We’re doing everything we can to insulate customers from those cost increases, making sure our prices are the lowest in the UK, every day of the year.