Hi Abril, I think that's fair to say (i.e. shorter phrases seem to be higher up the page hierarchy), but I've done no detailed analysis to check and some particularly popular bits of deeper content can skew the results. Our data set is a lot smaller than the one you're using so that probably has an impact too.

Nice idea segmenting the traffic in that way, certainly gives a different perspective to the data!I created a couple of advanced segments that provide the kind of segmentation you mention in the post (remember to change the 'brand terms' to your own!).

I'm glad to see Martin Hawksey's work covered here, hopefully more people will see it now. He really does have some cool google docs and (mostly) twitter analysis/visualisation tools at http://mashe.hawksey.info/

Agree with you Wiliam, as PR people, we always want some 'news' to pitch to the media/bloggers/etc. and infographics are a nice way of doing that.

At the linkbuilding conference in London a few months back I was struck by the similarities in what many people were talking about in terms of blogger outreach reflects what we do in PR every day (Paddy Moogan's talk in particular struck a chord).

I really like your comment about 'just having a conversation' - rather than presenting things a conversation is (in my experience) a much better sales method - you get to understand the client's issues better and have a chance to see if the 'chemistry' thing is going to work.

Can't see myself going unshaven to a sales meeting though...I guess it's all about what you're comfortable with ;-)

Even has a handy API link at the bottom of the page (which is pretty easy to access after you've read some of the recent posts about using google docs)

EDIT: Just realised I might be sounding a bit glib in saying it is pretty easy, so if you're not sure how to get the data here's the google docs function that'll do it. Just call the function with the url you want queried: