Guest Bio: Jason Hairston is a former NFL football player and founder of KUIU, an ultralight mountain hunting gear company. Brendan Burns is an accomplished mountain hunter and manages KUIU Professional Services.

Topics Discussed: Talk about KUIU; the perception of hunters; weight matters in hunting; hunting is a difficult discipline; hunting is a lifelong learning experience; selling direct to consumer; problems with retail stores; connecting with the consumer; hunters are knowledgeable and obsessed; testing their fabrics; Japanese fabrics; testing and launching their products; carbon fiber talk; more testing talk; finding time to create new products; building a brand; do what you want to do and making a living doing it; elk talk; killing a large, old animal is the goal; knowing what an animal is going to do; satisfaction of eating an animal you’ve killed; trophy hunting; people are disconnected from their food; everyone is responsible for animal death; growing vegetables and grain results in animal death; perception of hunting and hunters from non-hunters; if everyone hunted there would be no fat people; Cecil the lion; detachment from the cycle of life; Zimbabwe is going to cull 200 lions; trophy hunting in Africa; Louis Theroux’s African Hunting Holiday documentary; people need to try hunting to connect with their food; factory farming vs. hunting for your meat; price of meat; factory farming shields people from the truth; hypocrisy of animal rights activists and vegans; killing bugs; ants are cool; ant death spiral video; bees will follow the queen; more ant talk; anthropomorphizing of animals; animals kill animals; bears are cannibals; lion eats goat at zoo video; what lead them to start KUIU; the attraction to the pursuit of excellence; innovation in hunting gear; offering exercise and diet tips to hunters; hunting is physically demanding; testing their gear; training for a hunt; what food they take on a hunt; hunting is a grind; burning calories while hunting; packing food for a hunt; ProBars; more food and diet talk; Phat Fudge; burning fat and sugar; ketogenic diet talk; where the KUIU name came from; going with your gut/intuition; fighters and ego; talk about live UFC events; similarities between hunting and fighting; athletes who are hunters; hunting is rewarding; wild game meat is the healthiest; cooking wild game meat; Guy Fieri; Anthony Bourdain is a hunter; aging and cooking meat; marinating and seasoning meat; eating sheep balls; eating heart; Steve Rinella eats balls video; American Buffalo book; sheep in Montana; auction tags; story about hunting a $500,000 ram; animals are strange looking; ram headbutts cow video; animals attacking the balls; animals have a season to have sex; bachelor groups of moose; nature is so diverse; locking eyes with an animal; an animal’s sense of smell; America has lots of land to hunt on; hunting is still fun even if you don’t kill anything; bighorn sheep tags; hunting and killing a bighorn sheep; hunting after his baby was born.

My Thoughts: All talk about hunting, meat, and animals. Joe repeats the things about hunting/meat/animals that he says to everyone. Feels like a KUIU commercial at times. Skip unless you’re really into Joe’s hunting podcasts.

Podcast Video: Below is a video of The Joe Rogan Experience podcast episode #817 available for streaming via YouTube.

Podcast Audio: Audio for this episode of The Joe Rogan Experience podcast is available through iTunes, Stitcher, or you can download the MP3 directly to add it to the audio player of your choice.