Ideas are arguably the most valuable asset in an information-based economy. But how do you find the best ideas—the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them?

In this myth-busting audiobook, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people. High-value ideas come to those who are in the habit of looking for such ideas—all around them, all the time. These are the Idea Hunters … who do not buy into the notion that the only great idea is a pristinely original one. They understand that game-changing ideas are already out there, waiting to be spotted and shaped into an innovation.

The authors present an eclectic band of Idea Hunters, including Thomas Edison, Mary Kay Ash, Walt Disney, Warren Buffett, Apple’s Phil Schiller, and the leaders of Twitter, Pixar Animation Studios, and the Boston Beer Company, and unveil a strategy for unearthing new ideas in any industry or organization. It is a must-have resource for anyone who wants to tap into the successful business ideas that are just waiting to be rediscovered.

About the Author

Andy Boynton is currently dean of the Carroll School of Management at Boston College (#14 undergrad b-school in BusinessWeek's 2007 survey). Bill Fischer is a professor and program director of executive training at IMD, a leading global business school in Lausanne, Switzerland. He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, in Shanghai, China. In addition he is a globetrotting consultant teaching training seminars, workshops and webinars reaching 100,000 professionals annually.

About the Narrator

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

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