Security Systems News - Becky Lanehttp://www.securitysystemsnews.com/taxonomy/term/1928
enCSAA debuts new membership marketing campaignhttp://www.securitysystemsnews.com/article/csaa-debuts-new-membership-marketing-campaign
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<div class="field-item even" property="schema:datePublished dc:date"><span class="date-display-single" property="schema:datePublished dc:date" datatype="xsd:dateTime" content="2011-04-27T09:50:03-04:00">04/27/2011</span></div>
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<div class="field-item even" rel="schema:author dc:creator">Daniel Gelinas</div>
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<div class="field-item even" property="schema:articleBody content:encoded"><p>VIENNA, Va.—The Central Station Alarm Association debuted its new membership campaign recently at ISC West and is ready to carry that new message at the upcoming ESX show in Charlotte, N.C. in June.</p>
<p>“One of the powers of the CSAA is education and networking, staying connected,” CSAA membership director Becky Lane told <em>Security Systems News</em> at ISC West. “The artwork for this campaign promotes the primal elements of survival, whether it is taken as a heart-beat, a brain wave, sound wave, or the signal that has to be received, understood, and the actions associated with knowing how to properly respond. That is what is essential to membership, that the knowledge is shared, investigated, and used as an intelligent tool and resource to further safeguard the industry and promote excellence of technology.”</p>
<p>The new campaign’s artwork depicts a complex, multicolored waveform; a visual representation of a pulse.</p>
<p><img width="200" height="205" align="right" src="/sites/default/files/u4/csaa_1.jpg" alt="" /></p>
<p>CSAA director of marketing and communications Monique Silverio said the organization is finding “that there is a renewed fervor for national licensing and regulation.” She said all of the associations—CSAA, SIA, ASIS, and ESA—are working on standards. “And we need members’ help and participation.”</p>
<p>Lane said CSAA membership is on the rise.</p>
<p>“Our membership is growing, and interest is worldwide as members experience global exposure. While we are delighted with this expansion, we guard the direction of our founding fathers, and the CSAA Mission. We are steadfast that membership understands the expectation of quality of the services they provide, the seriousness of their commitments, and the passion to contribute and be active in saving life and property.”</p>
<p>Recently, central station automation platform provider <a href="http://www.securitysystemsnews.com/article/micro-key-offers-association-membership-clients" target="_blank">Micro Key on announced a new promotion</a> during which it would pay a year’s membership for new clients’ to join the Central Station Alarm Association.</p>
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<span property="dc:title" content="CSAA debuts new membership marketing campaign" class="rdf-meta element-hidden"></span>Wed, 27 Apr 2011 13:50:03 +0000legacy_editor14586 at http://www.securitysystemsnews.comhttp://www.securitysystemsnews.com/article/csaa-debuts-new-membership-marketing-campaign#commentsMicro Key offers association membership to clientshttp://www.securitysystemsnews.com/article/micro-key-offers-association-membership-clients
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<div class="field-item even" property="schema:datePublished dc:date"><span class="date-display-single" property="schema:datePublished dc:date" datatype="xsd:dateTime" content="2011-02-24T13:07:30-05:00">02/24/2011</span></div>
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<div class="field-item even" rel="schema:author dc:creator">Daniel Gelinas</div>
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<div class="field-item even" property="schema:articleBody content:encoded"><p>KISSIMMEE, Fla.—Central station automation platform provider Micro Key on Feb. 8 announced a new promotion during which it will pay a year’s membership for new clients to join the Central Station Alarm Association.</p>
<p> Why partner with CSAA and pay a year of dues for potential Millennium platform users?</p>
<p> “I’ve been a member of CSAA for over 10 years and have found it to be one of the best associations in our industry for sharing knowledge and developing best practices,” said Micro Key president Wayne Torrens. “CSAA members work from a set of standards and association-approved best practices. Central stations processing signals by industry standards as opposed to leaving it to an individual operator’s on-the-spot decision making can only serve to enhance its credibility.” Should any liability issues arise, the adherence to CSAA standards would be important, he said. “My hope is to make this benefit, as well as the many others CSAA has to offer, available to as many CSAA-approved, NRTL-listed central stations as possible.”</p>
<p> A NRTL is a nationally recognized testing lab like UL, FM and <a href="http://www.securitysystemsnews.com/article/etl-now-approved-csaa-centrals" target="_blank">most recently added to the list, Intertek ETL</a>.</p>
<p>This is not the first time CSAA has partnered with a security industry supplier in such a promotion. In 2009,</p>
<p><a href="http://www.securitysystemsnews.com/article/bold-move-csaa-ops-seminar" target="_blank">CSAA and Bold teamed</a> when Bold offered to pay for new clients to undergo the CSAA Five Diamond Certification process.</p>
<p>Why partner up like this?</p>
<p> “Let’s face it; professional monitoring saves lives and property. What company would not want to know the latest technologies, expand their relationships with their AHJs, see how new legislation impacts their business and have access to premium education?” said CSAA membership director Becky Lane. “We applaud Micro Key’s generous contribution of helping their customers with this membership opportunity.”</p>
<p> Micro Key’s offer extends to any CSAA-approved, Nationally Recognized Testing Laboratory-listed central station using Micro Key Solutions’ Millennium platform. The NRTLs recognized for central station vetting are UL, ETL and FM. The offer, which began January 1, 2011, is open to non-CSAA members, and will be in effect for proprietary and commercial central stations throughout the U.S. and Canada for the balance of 2011. </p>
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<span property="dc:title" content="Micro Key offers association membership to clients" class="rdf-meta element-hidden"></span>Thu, 24 Feb 2011 18:07:30 +0000legacy_editor14433 at http://www.securitysystemsnews.comhttp://www.securitysystemsnews.com/article/micro-key-offers-association-membership-clients#comments