Principal owner Stuart Sternberg played a major role in the team's new look, personally working on the design of the new uniforms and logo and having a big say in the name change. He sat down recently with Times baseball writer Marc Topkin to share his outlook on a number of topics, from Bruce Springsteen to Hank Steinbrenner, from burgers to ice cream, and from American Idol to Dancing With The Stars. Here are excerpts: