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Marketer and Machine Intelligence: A winning Combination

Published
Nov. 30 2018 09:54 AM

Why we need to bring AI into marketing? Colin Shearer, Chief Strategy Officer of Houston Analytics, answered to this question at IBM Think Copenhagen. According to Colin consumers are spoilt today. They expect relevance or they will disconnect from your brand. To reach the relevance marketers have to create the most compelling contents to the right person at the right time in the right way.