The Languages of Gaming | Vegas Seven

In this week’s Vegas Seven, I take a look at what the addition of a bilingual game at a North Las Vegas casino means:

The Lucky Club’s move speaks to the growing presence of Spanish-speaking players in and around Las Vegas. And it’s not without precedent. In 2010, Buffalo Bill’s casino in Primm started offering bilingual blackjack, with dealers speaking to players in both English and Spanish. Combined with Spanish-language concerts, the game was an attempt to counter the inroads that California’s tribal casinos have made into the drive-up Southern California market. To all appearances, the move was successful—Buffalo Bill’s Latino offerings continue to draw.