Birchbox Retail Strategy

The birchbox sampling concept needed a physical store to support trial – which, in the digital retail world, might be the most important role for a beauty retailer (as selling and service can be easily replaced). The store offers sample boxes for men and women, in store product trial and a loyalty plan. This SoHo location is currently the company’s only location; we expect that the company will open more shops as this is a great way for consumers to try new and premium products more affordably, which is beneficial for beauty and grooming brands as well as for consumers.