Where his predecessor led labor rallies and took up worker rights, earning the nickname 'Hollywood' from a pope, Gomez has quietly promoted conservative voices and evangelization.

In more than two decades leading the Los Angeles Archdiocese, Cardinal Roger Mahony headlined immigration rallies, marched for worker rights and made national news by announcing he would defy a congressional bill he regarded as anti-immigrant.

But the man who replaced him in 2011 — Archbishop Jose Gomez — has shied away from such attention-getting actions. Instead, he plans to take 60 conservative Catholic business leaders on a spiritual pilgrimage to the Shrine of Our Lady of Guadalupe in Mexico City this fall in hopes of winning them over on immigration reform.

It's a distinctly different style from that of Mahony, whom Pope John Paul II nicknamed "Hollywood" for his frequent media appearances.

"Cardinal Mahony was pretty much everywhere," said parishioner Carlos De Leon as he departed from Ash Wednesday Mass at the Cathedral of Our Lady of the Angels last week. "Archbishop Gomez seems much more behind the scenes. It's a different management style."

Yet Gomez has begun quietly making his mark on the archdiocese, the nation's largest with 4.5 million Roman Catholics in 120 Southern California cities.

He has elevated issues such as opposition to abortion and euthanasia. He has promoted evangelization and religious education and embraced more conservative voices.

At the same time, he has not led an ideological purge of the archdiocese as some liberals had feared might happen under a cleric associated with the orthodox Opus Dei organization. Gomez has not, for instance, shut down a program Mahony developed that has trained lay leaders, particularly women, for powerful church roles, said Claire Henning, a pastoral associate at St. Paul the Apostle Church in Westwood.

"I was one of the first to say, 'Oh my God, Opus Dei,'" Henning said. "But I've been very impressed. I had a lot of presuppositions about him which were wrong."

One of Gomez's most ambitious initiatives has largely gone unnoticed in English-speaking Los Angeles: active outreach to Latinos, who comprise 70% of archdiocese members and 60% of Catholics under the age of 35 nationwide.

The archbishop has launched a weekly Spanish-language radio and TV show to teach the faith, covering such topics as marriage and respect for life, that reaches an audience of more than 2 million.

The 61-year-old Mexico native has also attended popular Spanish-language gatherings — Our Lady of Guadalupe celebrations at the L.A. Memorial Coliseum and a Divine Mercy conference at the L.A. Convention Center, for instance.

For Frances Guerrero, the archbishop's outreach has had a powerful effect on her family.

The parishioner at St. John the Baptist church in Baldwin Park said she has brought her family to see the archbishop celebrate Mass, preside over a cultural festival and speak at a Guadalupe event sponsored by Univision, the Spanish-language television network. Each encounter has deepened her family's connection with Gomez, she said, drawing her husband back to church.

"We feel very connected to the archbishop," she said. "He makes you feel welcome, at home and important."

Gomez believes Catholics must first know their faith to understand the theological reasons for taking stands on social issues, said Father Virgilio Elizondo, a longtime friend in San Antonio, where Gomez previously served as archbishop.

In his first pastoral letter last October, he announced a push for a "new evangelization" to combat society's increasing secularism and said his first priority would be to increase teaching about Catholic beliefs and how to apply them in parishioners' daily lives and the world. The Spanish-language broadcasts are part of that push.

"He's concerned about social justice but feels if you're not well-grounded in the basics, then it can be seen as just activism and not … evangelization of the Gospel," Elizondo said.

Gomez, for instance, has proclaimed that respect for life is the "true foundation" of justice and peace. As a result, he has expanded the mission of the archdiocese's peace and justice office to includeissues such as abortion, contraception and euthanasia and renamed it the Office of Life, Justice and Peace. The department that had handled those issues had been eliminated under budget cuts several years ago.

Some conservatives say he hasn't gone far enough.

It irks some of them that he has not yet rid the archdiocese's annual Religious Education Congress — the world's largest gathering of Catholic workshops and exhibits, scheduled for this week — of speakers who promote such causes as gay rights and other causes they consider anti-Catholic.

Still, Gomez has welcomed conservatives who say they were shut out by Mahony in years past, such as Terry Barber, a Covina-based producer and distributor of multimedia Catholic educational material. Barber said he was told by Mahony's theologian that he was too conservative and didn't fully embrace Catholic theology.