The International Coaching Academy is the brainchild of premier business consultant and personal success expert, John Haynes. Established in 1998 and launched at Sir Paul McCartney’s LIPA with a specially written musical called ‘Life Changes’, the academy seeks to deliver and inspire excellence in individuals and organisations alike. We offer our signature training at our office in Liverpool city centre, at your premises or online through our innovative eye-learning platform.

The International Coaching Academy is the brainchild of premier business consultant and personal success expert, John Haynes. Established in 1998 and launched at Sir Paul McCartney’s LIPA with a specially written musical called ‘Life Changes’, the academy seeks to deliver and inspire excellence in individuals and organisations alike. We offer our signature courses at our training suite in Liverpool city centre, at your premises or online through our innovative online learning platform.

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Client Testimonials

The International Coaching Academy has delivered mentoring
to groups of our members, mainly SMEs, and the feedback has
been really strong. People say that John’s mentoring is infectious.

Jenny Stewart, Head of Client Services, Liverpool Chamber of Commerce

I have worked with John Haynes for over 15 years now in a variety of roles. John and his team have a range of skills that they can deploy. What I have found most useful is his expertise in the area of soft skills: helping people to realise their potential and opening their minds to what can be achieved by having the right mindset and attitude. John has made a big impact on my teams over the years and has helped us to achieve our targets and, of course, improve our bottom line.

Barrie Kelly, Chief Executive, Visit Greenwich, London

There are speakers and there are speakers and when only the best will do, it has to be John Haynes. My executive team and I still talk about our experience of John .... the passion he shares, the belief he instills, his extraordinary ability to make what seems impossible possible with his 'can do, will do' mentality. He is quite extraordinary and has a unique style and flair which we believe is second-to-none in his field. Leadership and gold and magic at that.

Carl Wood, Managing Director, Trinity Mirror North West and North Wales