House Of Magic: Orlando Arena

The magic has gone out of the Orlando arena, or at least out of the name.

Mayor Bill Frederick said Wednesday he has rejected suggestions such as MagicDome, Quest, Apex or Centrum.

And no, he is not going along with the proposal Wednesday morning by Orlando Magic general manager Pat Williams, who offered Frederick Arena.

Instead, the mayor said he will go with the simple, direct and most obvious choice: The Orlando Arena.

The logo is still being designed, but city officials said it would probably have a giant O that looks like it was drawn with a paintbrush, with the arena's name in block letters inside.

Frederick said the name won't be final until the city council agrees. The council will have to change the name from Centrum in the city's plans.

The Orlando Arena was the first choice of most of the city's top brass, including John Christison, whose department will operate the 15,300-seat building. The arena, south of Lake Dot and Colonial Drive, is expected to be completed by year's end.

The name does the job, said Christison. ''It tells you what it is and where it is.''