Of course such an obsession with beauty and exclusivity can
seriously come around to bite back. Just
ask Abercrombie & Fitch CEO Mike Jeffries, who is dealing with major backlash after
saying his clothes weren't for fat people.

And watch out for lawsuits.
Laura Beck at Jezebel argues that Beautifulpeople.com has a
"very narrow" definition of beautiful, which includes
"able-bodied and thin" people. Beck says this could potentially
"open the site and employers up to lawsuits from people who don't
fit those rigid standards."

Big companies have thus far
steered clear of the controversial job board, and we don't expect
that to change.

Beautifulpeople.com's free service intends to give individuals
and companies access to its 750,000 member base of "attractive"
people.

To become one of those 750,000 "beautiful people," potential
members are required to submit a head shot that will be rated by
existing members of the opposite sex, which the company says is a
"fair and democratic" process. You have to be deemed beautiful by
50% of the votes. This is to allow attractive people to date,
network, and work for other beautiful people.

The bigger story here could be the potential for finding new uses
for the data gathered by dating websites.

In 2011, David Teten, a partner
at ff Venture Capital, gave aTED
talktitled "Online Dating
is the Future of Your Business" and says that "successful online
dating startups are models for new businesses," because dating
sites allows users to target their specific audience and not
waste time on people who aren't interested in their goods and
services.