So, you may have heard the mysterious tale already: a massive iPhone advertisement was plastered on one side of the 24-hour Apple Store on 5th Avenue in midtown Manhattan, only to disappear less than a day later. (I went around noon today to check. It is, indeed, gone.) Makes us wonder...why? Is there foul play afoot? Is something rotten in the core of Apple? Hmm...

Here are Cravers' preferred explanations for this mysterious occurrence.

It looked too much like a Mooninite. Apple pulled it down early because they didn't want the negative press that would inevitably stem from bomb squads outside their 5th Avenue store.

Steve Jobs changed his mind. No more iPhone. He's going to set his sights on buying Google first.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
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