Series

Facebook is launching a brand new feature that’s similar to playlists.

A “series” will allow users to discover video content across Facebook Watch, Facebook’s search results, and the news feed.

Creating a series of videos grants all the same benefits of playlists, with the following unique offerings:

Series episodes can appear in the continue watching unit in the series Page.

Users can continue watching a series within Facebook Watch.

Users can navigate between seasons and episodes. They can also continue watching where they left off at any time.

Playlists can be created, managed, edited, and reordered from Creator Studio.

Facebook recommends using a series when launching a new collection of episodes:

“A series provides a viewer flow, feature set, and brand aesthetic that is best suited to support episodic content, whether a cooking show in which each episode can be independently viewed, or a drama that is best viewed chronologically, due to a narrative arc across episodes.”

When it comes to using a playlist, rather than a series, Facebook says the feature is more suited for thematically-related content.

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A series, on the other hand, is designed for groups of episodes that tell a story.

Videos Tab

Playlists and series are housed in a new videos tab that’s available on all pages.

The tab enables viewers to follow the Page and get notified about all new videos as they’re published.