Friday, July 11, 2008

To coincide with the release of the movie Hellboy 2, the Cubees that Chris Beaumont and I collaborated on are finally being posted today. I made Hellboy and Liz, and Chris made Abe and Johann.

Believe it or not these are officially licensed and an actual part of the Hellboy 2 marketing campaign.

To be more specific they are part of the UK campaign for the movie, which doesn't come out until sometime in August over there. So around that time these will be released "virally" outside of the Cubeecraft site. Exactly how that's going to go down I'm not sure. The versions I've seen previously have the Hellboy logo branded on them, so those will possibly make another appearance when they're released officially, we'll just have to wait and see.

2 comments:

Yes - well done too from Australia - I would like to pop this in our weekly Blog Watch bit on our website - What is a Cubee image I can include that WONT' infringe or irk anyone? - We are a bunch of lawyers here in Adelaide.

Our legal site is Foolkit BTW.

Cheers. Great viral marketing gig for Hellraiser - I WILL mention that online too next week..how did you swing that?