Is it art, advertising or simply a window display? It was hard to tell when a
Honda Fireblade motorcycle went on display at the famous Selfridges
department store on London's Oxford Street.

The display features a black and white version of the motorcycle suspended from one side of a set of scales, with a fully disassembled Fireblade balancing these out with its hundreds of parts hanging individually on wires of varying lengths.

The display takes up the double aspect Wonder Room feature windows on the corner of Oxford and Orchard streets and is the focal point of five window displays by young artist Kyle Bean.

The display theme is 'The Conservation of Mass', with the displays highlighting the fact that matter cannot be created or destroyed, only transformed. The display will be viewed by more than 125,000 different people each day.

"The Fireblade is such an iconic machine worldwide, with Honda also being renowned for their innovation, so this machine and working with Honda was the only way I really wanted to go," said Bean.

"Seeing the whole installation now in the windows is a dream come true and it's inspiring to see what was in my head as an original idea, now actually be a reality and inspiring others who see it."

The Fireblade will be on display until the end of August. One lucky person who correctly guesses how many parts the CBR1000RR ABS Fireblade comprises, in a new competition, will get the chance to enjoy hospitality and a pillion ride around Oulton Park in Cheshire at this season's final round of the British Superbike Championship, on October 10.