Aquarian Resources is one of the leading branding, web design and internet marketing company in Indore, India. We are known for providing efficient marketing communications ad end-to-end branding services and 360 degree solutions to client’s needs. We offer a wide range of efficacious advertising & marketing services which includes web designing, social media marketing, SEO, graphic designing, software development, animation and much more.

Uh aan! Let us correct you here peeps, a bunch of follow us symbols along with your brand name would not make a difference to your identity. The more the merrier, TRUE! But then again, you have got to be very careful about the audience you are targeting and the kind of user base on that platform. For instance, NO a steel manufacturer does not need a Pinterest account and neither does a sandwich joint require a LinkedIn account. You have got to understand what channel caters who and just stop adding and spending on unnecessary channels.

2.Your social
media activity will elevate your business in a month or two

Rome was not
built in a day! You have to understand that creating goodwill and selling on
digital space is not a piece of cake. It takes time, effort and consistency to
get good results out of Social Media. The reach is wide and the platform is
most successful but the success does not indicate an overnight response. Have
some patience all you entrepreneurs, Digital Media has got a lot in store for
you, but take it one step at a time.

3.Your brand is
successful if you have a large number of followers.

NO!! Absolute
no! Probably IDs like Angel Priya has
more friends than your own personal profile. Does that mean Angel Priya is really a known figure?

Get your
doubts cleared here friends, the wide number of followers may add to your
credibility and goodwill but it is no justification of the direct conversion
ratio. These are probably the people who know you or may have ended up liking
you and never looked back .These may or may not be your prospect
customers/clients.

With the overflow of content from almost all the
mediums, Social media has been drawing a lot more attention than ever before. Since
a better communication is ought to be born through strong visuals orientation
of messages, brands need to be involved into visualizing their content to ramp-up
their social media marketing efforts.

There are two revolutionary platforms which can leverage
your brand’s presence:

1.Promo videos:

Short videos can bring together
people’s attention in a jiffy. To portray your content above everyone else’s
content, creating a short and attractive promo-sized video with engaging images
and text is a good idea. Videos achieve a greater reach on social media (especially
Facebook) and thus with the creation of more and more videos and their success,
brands are focusing on generating brand awareness through this super-effective
medium.

Promo in particular is a business to
business video creation application that helps making videos easy and offers a
great choice with almost 2 million video clips available. After selecting a
video according to your need, adding music, text and logo, this application
generates a ready-to-share video which can later be turned into a series of
video too. You can create as many videos as you want and hold-on to a good
audience through it.

2.Giphy

Giphy or GIFs are one of the most
popular and interactive ways to share your message across a wide audience. Graphic
Interchange Format is used to deliver a message which either way needs to be
shared across a wider audience to create a better and longer impact. Gif also
includes converting images in various formats into short and embeddable content
snippets. You can also use default or existing GIFs to deliver your message or
make one of your own. GIFs are more fun, entertaining and captivating and are
gaining a better user attention now a days.

Try one of these or both the trendy
social media tools with your brand and say it loud!

Festivals are all about connecting with people and
sharing moments of joy and laughter. Then why Social Media lag behind? Here is
an utmost creative example of Nutralite- the largest table spread Indian brand,
which leveraged Social media in one of the best ways on the occasion of Ganesh
chaturthi:

Nutralite asked its audience to come up with
creative four liners which connect with Nutralite and Ganesh Bappa in the most
creative way. And these are the outcomes:

1.The one which shows the importance of
Nutralite in a daily breakfast!

2. People took it really serious and posted
interesting rhymes like one such which reflected Nutralite’s quality of being
Cholestrol Free!

3.The one which depicted the
awesomeness of Both Bappa & Nutralite!

4.A girl came up with something really
Powerful!

5.One Lite-quote for the lovers of
Modak & Nutralite!

Nutralite literally took the relationship of
Social media and Festivals to a better level! It can be concluded that when it
comes to celebrations, there is no better medium than Social Media to shout out
the festival-feel.

Life is incomplete without Festivals. Festivals keep a special place in everyone’s hearts since there is a special fragrance of celebration in the air. Festivals bring great opportunities for brands to capitalize on and this is what Paper Boat did. Paper Boat came up with their Rakhi special gift boxes which they promoted on their Facebook page by posting a series of ultimately creative illustrations which show the special bond between a brother and a sister.

Paper Boat always comes up with illustrations depicting children who
reflect the brand’s baseline- Drinks and Memories and this brings an additional
advantage of a huge fan-following and likeability on their