Courses

G456

Non-Market Risk Consulting

16-weeks

3 credits

Prerequisite: None

This course details the connection between business strategies and the non-market environment, including government regulation, societal regulation (activist group pressure), technological changes and broader changes in the firm’s macro-economic environment. In particular the course focuses on how changes in this non-market environment pose potential risk to long-term firm profitability, and how managers can best avoid or mitigate those risks. The course also focuses on potential profit maximizing opportunities may arise from changes in the firm’s non-market environment. With rapid changes in mass communication embodied in social network development, social movements are now much more powerful influence on corporations and governments. These social movements can bring rapid changes in the firm’s non-market environment, along with technological change. Armed with a deeper understanding of linkages between the firm’s market and non-market environment students engage in a directed consulting project aimed at exploring how firms can undertake changes that will best position them to either avoid or mitigate potential non-market risks they face or directly profit from those changes.

We rely on the generous support of our alumni, corporate donors, and friends. Your gift makes an impact on the future of business education—contact us, request that we contact you, or choose to give to one of our funds directly.