Caru Pet Food
20
www.petfoodindustry.com
Why Tetra Pak differentiates Caru in the US market
➥ Caru stews for cats and dogs are
packed in 12.5oz Tetra Pak cartons-
a first for the pet industry in North
America, the company claims.
Originally developed in 1951, Tetra
Pak and its shelf-stable technology is
a recognizable packaging resource
in consumer goods. Tetra Pak is made
with renewable materials, is BPA-free
and requires no refrigeration during
distribution or storage. The Institute of
Food Technologies recognized the packaging as one of the top 10 food innovations of the century.
Tetra Pak cartons are designed to keep
perishable petfoods fresh without preservatives-Caru claims its petfood stays
fresh for up to two years on the shelf.
Once opened, the petfood can be refrigerated for up to three days. See Figure
1 for additional stats and facts about the
packaging's benefits.
The unique Tetra Pak carton is made with one-third of the packaging of conventional cans and is
post recyclable too, so retailers or pet parents won't feel bad stocking up!
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April 2014
PetfoodIndustry

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