Jack Daniel's Tennessee Honey Creates a Buzz

Jack Daniel's Tennessee Honey comes with a new packaging that really creates some buzz about the branding. The new Honey Liqueur really captures the essence of the product in its design.

What better way to represent the sweet taste of honey than bumble bees themselves? The design elements include a bumble bee and honeycombs, dripping delectable nectar to represent the candied whiskey. This product is aimed at targeting people who like the Jack brand, but are not enthusiastic whiskey drinkers. With this light and playful design, the smooth flavor is communicated to boozers with a sweet tooth.