Solutions

Digital Media Planning and Buying

The right digital media strategy to amplify your business in game changing ways

Our approach to digital media planning and buying includes revenue enhancement in addition to cost controls and efficiency. We provide sophisticated and effective media planning and buying across all digital channels, including display, video, mobile and social. Using up-to-date technology from IMRB, Double Click, Eye Blaster, and Zedo, to name a few players, we accurately determine, track and develop your online marketing activities. We also make use of ComScore and depend on paid and unpaid custom research to create optimised plans. Based on our analysis and thorough research, we ensure that brand propositions reach target audiences with the best impact.

Content strategy - Our content strategy provides the essential data that search engines use to determine what your content and, by extension, your business is all about.

Link Population - Interlinking from other websites is crucial to extend your brands presence with a positive search engine rank. We ensure that these links grow consistently, attached with the right keywords.

Microsite creation - We help you build microsites that have the power to highlight a product, launch a promotion or augment a marketing campaign in a way that traditional marketing cannot.