AUTHOR, PUBLISHER, SCHEMER

After checking out the new bridal gown line from Urban Outfitters called Bhldn, Ariel Meadow Stallings, who created the Offbeat Bride website, found something to like. This is someone who wore a custom blue corset over a green skirt and a multicolored ribbon veil at her nuptials.

“In the Bhldn (for “beholden”) line, you’ll notice a lack of structured taffeta and a welcome absence of the ubiquitous strapless white ball gown,” she said. “They’ve also got several tea-length dresses, a retro look that’s super-popular with the nontraditional right now.”