I found this intriguing–how did we go from “Spotify Officially Hits 50 Million Paid Subscribers” in the headline to a tweet that doesn’t really say the same thing? First, what makes a tweet “official”?

Much less “official” totals of “paid subscribers”?

Spotify has a family tier at $14.99 in the US for up to six “family” members. Does the “official” subscriber number count a a family subscription as one subscriber, six, or the actual number of family members that sign up?