DETAILS

How to implement a content managegement system. How to use a CMS. How to use WordPress. How to use Drupal. How to use the features of a WYSIWYG editor. Prepare and publish online content incorporating links and keywords. Find out which CMS is best for you.

DETAILS

Connect with other bloggers using social media. How to write for search engines. Use effective tagging, SEO writing, and comments on your blog. How to monetize your blog using ads. Integrate your blog with social media sites.

DETAILS

Four best methods of finding a literary agent. How to choose the right agent for your book. Protocol and etiquette for seeking literary representation. How to stand out among the numerous queries an agent receives each day. How to get a literary agent. How to write a query letter. How to reach out to literary agents and publishing houses. Book publishing. ]]>http://www.mediabistro.com/Get-a-Literary-Agent-crs8953.html?c=rss
http://www.mediabistro.com/Get-a-Literary-Agent-crs8953.html?c=rss2 sessionsThu, 18 Dec 2014 12:25:05 EST

PRICE

$385 (or $360 for AvantGuild members)

DETAILS

Craft pitches, press plans, talking points, and social media items. Build a professional PR portfolio. How to write a press release and a press plan. What to include in a public relations portfolio. How to write letters to the editor, op-eds, media alerts, a pitch letter, and a PR resume. Public relations portfolios.

DETAILS

Edit and critique personal essays to shape them into unique, polished work that is on its way to being ready for Modern Love, and other similar markets. Write Modern Love Essays. Essay writing workshop. Modern Love column of The New York Times.

DETAILS

Create content that is multi-dimensional and editorially relevant, uses the web to its full potential, and create stories that have social media campaigns built in. Navigate and create content in a basic Content Management System. Crop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS. Measure effectiveness and revenue potential through traffic and user engagement analytics. .

DETAILS

From Anna Quindlen to Adam Gopnik, the work of personal essayists is increasingly filling the pages of magazines and websites, offering readers a glimpse of inner worlds and casting a light on the larger world around them.

This class will focus on writing and selling first-person narratives, starting with short opinion and slice-of-life pieces appropriate for The New York Times op-ed page, and moving on to longer, reported pieces written in the first-person. Assignments will be workshopped and ready for pitching. In this class, you will learn how to:

Find a narrative voice to anchor your essay

Tell a personal story without being whiney

Tell someone else's story

Know what to leave in and what to leave out

Self-edit and assess your voice, style, and tone

By the end of class, you will have:At least two complete and salable personal essays.

Students who have taken this class have been published in:The New York Times, Modern Love, Christian Science Monitor, The Washington Post, Newsweek, Self, Salon.com, Runner's World, the San Francisco Chronicle, and the London Times.]]>http://www.mediabistro.com/Personal-Essay-Writing-crs9001.html?c=rss
http://www.mediabistro.com/Personal-Essay-Writing-crs9001.html?c=rss8 sessionsThu, 05 Feb 2015 12:14:17 EST

PRICE

$275 (or $250 for AvantGuild members)

DETAILS

Get maximum social discovery and spread your message. Optimize your social media content. Learn what makes people share. Enhance shareability. How to test and evaluate your work. Shareable content by design.

DETAILS

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.

In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.

In this class, you will learn how to:

Read an analytics dashboard

Gather information about your site visitors from analytics data

Identify your best performing Internet marketing channel

Understand your lead generation or sales funnel

Know what drives conversion to improve results

By the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.

Admission Requirements: We recommend students have access to Google Analytics to get the most from assignments.

DETAILS

So you have a Twitter account and you understand the basics. But Twitter can be overwhelming -- how does anyone find the time to get new followers, increase engagement, and read all of those tweets?

In this class, taught by social media marketer and founding editor of Mediabistro’s AllTwitter.com Lauren Dugan, you’ll learn the tools that will best optimize your professional brand. These tools will help you find the people, companies, and conversations to follow, maximize your tweet reach, better engage with your followers, and measure your influence.

DETAILS

Develop a strategy for your Tumblr account. How to get people to read and share your content. Integrate Tumblr into your overall marketing strategy. Develop a framework for a Tumblr strategy, including design, posting schedule and ways to cultivate followers. Tumblr marketing courses. Online Tumblr courses. How to use Tumblr for business. Best practices for Tumblr.

DETAILS

To land a job as a TV reporter, you need a demo reel. Period.

In this course, you’ll learn the fundamentals of television reporting while you manage tight deadlines, draft news scripts, and deliver news content. You'll prepare two taped appearances to add to your demo reel -- shot by a professional news camera operator. We’ll review piece-structuring techniques, how to deliver live coverage, and how to set up and conduct an on-camera interview.

In this class, you will learn how to:

Draft a TV news script that’s informative and entertaining

Write and speak for a television audience

Deliver a news stand-up

Set up feature pieces

Understand the editing process and translate your needs to editors

By the end of class, you will have:Two taped appearances.

Students who have taken this class have landed reporting jobs at:CBS Interactive, Fox Business Channel, Fox Philadelphia, and News 12.

DETAILS

How to write a memoir. How to get your memoir published. Write a story arc that will keep readers engaged. Discover the theme of your story, your authentic voice, and what the most effective structure for your story is. How to apporach literary agents and sell you memoir.