FAQs

Essentially, a ‘Top 100 Mid-sized Company” (‘Top 100 Company’) is one which ranks ahead of its peers in terms of revenue growth, profit growth, returns to shareholders and cash generation/liquidity. A Top 100 company has succeeded in progressively growing its market position in the industries in which it operates and over time, this growth has translated into both returns for its shareholders and a fairly sound financial position.

To facilitate identification of the Top 100 companies, survey participants will be required to submit data on seven financial indicators. We will also seek to capture other characteristics of these companies such as their business confidence outlook, talent policies, peers in terms of revenue growth, profit growth, returns to shareholders and cash generation/ involvement in corporate social responsibility, and the role played by innovation in their operations. We will also seek to capture their contribution to job creation whilst bearing in mind that not all industries are labour intensive. However the final Top 100 list shall be based on quantitative criteria only, based on selected financial indicators.

Only ratios (as well as key trends shown by the Top 100) will be published in the Survey findings. This ensures that confidentiality will be maintained.

A special supplement will be published in the Business Daily in September. The information that will be published in the supplement will be as follows:-

In depth interviews of the Top 20

Brief profiles of the Top 100

The Top 100 list

All award winners

Rankings for all 8 financial parameters for the top 10 in each industry

Key trends and insights emerging from the Survey including but not limited to the
following:-

Comparisons of revenue growth rate, ROE, and other parameters from industry to
industry

Industry spread o f survey respondents and of the Top 100;

Aggregate number of jobs created by all survey respondents

Financial parameter ranges for the Survey respondents. Unless otherwise agreed, it is
anticipated that only ranges (and explanatory statistics such as highest, median, average,
lowest) will be published.

Whilst the success of the Survey depends greatly on the integrity of the participants, in the event a company makes it to the list of the Top 100, then we reserve the right to verify the integrity of the ratios submitted by requiring some form of attestation by the companies’ auditors.

The only information your company needs to submit is an extract of the signed audited accounts for purposes of computing the ratios requested on the Financial Questionnaire, and the range within which your company’s turnover falls.

If your company makes it to the Top 100 List, then KPMG reserves the right to request your company to obtain a certificate in the following format, signed by your company’s auditors:- “We, the auditors of XYZ Company, confirm that the ratios submitted by XYZ company on the Top 100 Mid Sized companies Survey Financial Questionnaire, a copy of which is attached hereto, have been computed in line with the formulae stipulated on the questionnaire, and using figures from the audited accounts for the financial years ended (month) 2010, (month), 2011and (month) 2012.” Signed ________________________ [Name of audit firm]

All completed questionnaires will be reviewed and analysed by KPMG, assisted by Ipsos Synovate. KPMG will then prepare a detailed Survey report.

No questionnaires will be reviewed and analysed by the Nation Media Group. NMG journalists may however seek to interview the Top 100 companies and this will be after the Award Dinner and Conference/Exhibition. Such interviews will be separate from the Survey.

Exhibition booths at the Top 100 conference are reserved for companies that make it to the Top 100 as well as corporate that Sponsor the survey in order to serve the Top 100 companies. However different forums can be organized, once it is mutually agreed by the parties, top 100 companies may be able to exhibit their products and services.

Welcome

Kenya’s Top 100 mid-sized companies Survey (‘Top 100 Survey’) is an initiative of KPMG Kenya and Nation Media Group. The Survey seeks to identify Kenya’s fastest growing medium sized companies in order to showcase business excellence and highlight some of the country’s most successful entrepreneurship stories.

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