More Podcasts

Whether it’s a launch party, industry expo, or dinner gala, B2B marketing events happen every day. To get the greatest mileage out of all their hard work, a marketer will often want a copywriter there to capture the day in beautiful prose.

Sounds easy enough. But as a writer, it’s really easy to get this job horribly, horribly wrong.

In this episode of Good Copy, Bad Copy David, Fiona and I share our dos and don’ts for tackling client events, as well as our own personal event successes and horror stories.

Listen now to discover:

Why you should always record an event twice

How events can make you a much better writer

Why it’s essential to capture the ‘feel’ of an event

What every writer needs to know before they set off

…and if you want to read the event copywriting blog post I plug so subtly in the conversation, you’ll find that here.

Credits

George Reith

George is a University of Exeter graduate with a degree in English Literature. Having specialised in non-linear narratives and interactive experiences, George is used to taking creative approaches to language that allow him to inject his copy with that special something. When he isn’t conjuring marketing materials, George spends his time designing and writing games with independent development studio Third Nerve.