In this video interview, Packaging World VP/Editor-in-Chief Pat Reynolds and Paul Westlake, product manager with SATO, discuss the evolution of industrial thermal printers. Find out how, after years without much change, a new generation of label printer goes far beyond offering higher-res bar codes, text and graphics. One model in particular promises to add breakthrough flexibility, reduce training and maintenance, improve overall sustainability and add enterprise IT connectivity — an emerging competitive factor in an increasingly complex business climate.