The OAAA OOH Creative Testing Tool is now compatible with smartphones and tablets. Users can upload creative to the tool via mobile devices to test on multiple OOH formats in many different sceneries, including rural and urban.

Out of Home Advertising Industry and Marie Osmond to Help Create Real Miracles by Donating Gifts to Local Hospitals

(Salt Lake City) – Children’s Miracle Network Hospitals is working with long-time partner the Outdoor Advertising Association of America (OAAA) to help spread the word about its new public service program Give Miracles, an online catalog of in-demand pediatric medical equipment, supplies, and services that donors can purchase for one of the organization’s 170 member nonprofit hospitals across North America. Billboards, bus shelters, and other out of home (OOH) advertising formats featuring Marie Osmond, the organization’s co-founder, will urge citizens to explore individual, crowd-funded, and ultimate gift options ranging from $30 to $12 million.

“The OOH advertising industry is proud to continue its longtime partnership with Children’s Miracle Network Hospitals,” said OAAA President & CEO Nancy Fletcher. “Helping and protecting our nation’s children is near and dear to the hearts of every OOH advertising professional, and OAAA members are always eager to assist.”

Created to improve the charitable giving experience, Give Miracles provides donors with tangible evidence of their gift, from the initial donation to its final use. It is the first Impact Giving™ program of its kind, as it enables donors to: choose the gift they are giving—anything from comfort toys ($30) to a pediatric wheelchair ($970) to an entire hospital wing devoted to neonatal intensive care ($12 million); know the gift will go to their local Children’s Miracle Network Hospital; and remain engaged with ongoing email updates on the gift’s impact on the receiving hospital.

“When people donate their hard-earned money, they want to know how it is used,” said John Lauck, CEO of Children’s Miracle Network Hospitals. “The Give Miracles program lets donors be involved in the philanthropic process. We are thankful to OAAA and its members for helping to spread the word about this service to those traveling the roads with their children each day.”

In addition to facilitating individual purchases, GiveMiracles.org features a social fundraising platform powered by technology powerhouse Fundly (Fundly.com), allowing a donor to create a customized fundraising page that calls on their Facebook and Twitter networks for donations. This crowdfunding feature allows multiple contributions—especially helpful for purchasing a high-impact gift like a jetted physical therapy tub ($6,500) or organ transportation services ($8,500)—and each donor is notified as soon as the item is fully funded.

About Children's Miracle Network Hospitals
Children's Miracle Network Hospitals® raises funds for 170 nonprofit children's hospitals across North America, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations support research and training, purchase equipment and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

About OAAA
OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $6.4 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.