RUBBADUBBERS MAKE WAVES
tainment will release "Rubbadubbers," the Nick Jr. preschool series, on video Jan. 27 with a multi-platform campaign supporting the line. Beginning in late January, there will be a merchandising program that starts with the debut title, "Here Come the Rubbadubbers," which will be refreshed in mid-March with the second release in the series, "Tubb's Pirate Treasure." There will be a print and online advertising campaign, which will include a branded promotional ...

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