So You Think You Know Millennials?

Just in case you may have missed this – Millennials now are the largest living generation in the United States. So if you’re going to be able to meet their wants and needs, you must have an acute understanding of just how entrepreneurial they can be.

The report shows that despite growing up in a recession, Millennials aren’t afraid of a suffering economy – global or local – and benchmark success by the quality of work/life balance and ability to give back to the community. Other key findings include:

Unemployment is the biggest motivator for Millennials that want to start their own businesses (22 percent)

A healthy work/life balance – not the number of zeros in their bank accounts – is how 79 percent of Millennials measure the success of the businesses