GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional 'analyst' role slowly morphs to give way to a new breed -- the storytellers -- who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics.