What happened to Niman Ranch bacon?

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What happened to Niman Ranch bacon?

Been a loyal buyer of Niman Ranch bacon for years. By far my favorite and better than any artisan bacons I've tried even from local green markets. The uncured applewood smoked and the uncured maple being my favorites. I keep every drop of the fat to enhance various dishes. So complex and smoky and slightly sweet, the whole house smells heavenly after frying this up. Then something changed. The packaging looks the same but the product is not. It's now one dimensional and salty (REALLY SALTY). It tastes like your standard supermarket bacon. It doesn't even look the same. The strips are thinner and flimsy and curl up in the pan like diner bacon. It seems like at some point the product disappeared from shelves where I normally buy (Whole Foods) then after a short period of time reappeared and at that point was when it was no longer the same. Anyone else notice this change?