Jeff Johnson

President and Principal Consultant

UI Wizards, Inc.

Jeff Johnson is President and Principal Consultant at UI Wizards, Inc., a product usability consultancy. He also is a co-founder and principal at Wiser Usability, Inc., a consultancy focused on usability and accessibility for adults over 50. After earning B.A. and Ph.D. degrees from Yale and Stanford, he worked as a UI designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. He has taught at Stanford, Mills College, and the University of Canterbury in New Zealand. He is a member of the ACM SIGCHI Academy. He has authored or co-authored many articles and chapters on Human-Computer Interaction, and the books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, Designing with the Mind in Mind, Conceptual Models (coauthored with Austin Henderson), and Designing with the Mind in Mind, 2nd Ed.