“Our customers are demanding short runs of non-repeat jobs more and more frequently, often with the addition of special visual and tactile finishing effects that enhance the attractiveness of the packaging at points of sale,” Südpack Bioggio managing director Enrico Riesel said in a press release. He added: “Finding a way to meet these requests without increasing production costs can be challenging, especially on gravure equipment that has thrived in handling mostly medium to long runs”.