But seriously, this could very well be the most heart warming alcohol commercial in the history of the solar system. No hyperbole either. I won’t even begin to attempt to explain the two-minute clip because, keeping it 100, the video paints itself beautifully on its own and there aren’t enough words floating through my brain right now to do Bell’s Whiskey any semblance of justice. My only hope is that they’ve got something just as touching for Father’s Day.

To be honest it pissed me off because there’s so many people in America that couldn’t read that book. With the rise of technology or hunger for knowledge shrinks. I know there’s older generations that can’t read or lack the ability to read past a 6th grade level because of their situations. I’m just speaking on the people that rely heavily on technology that they never attempt something as great as the old man in the commercial.