Danny Sullivan on search neutrality

On the podcast this week, Danny Sullivan, an expert on the internet search industry and editor-in-chief of Search Engine Land, discusses search neutrality. He explains the concept of search neutrality and discusses a recent New York Times editorial suggesting Google’s search algorithm should be subject to government oversight or regulation. Sullivan points out flaws inherent to the notion of search neutrality and discusses competition in the search engine industry. He also imagines what it might take to topple Google from its perch atop internet search.

Jerry Brito / Jerry is a senior research fellow at the Mercatus Center at George Mason University, and director of its Technology Policy Program. He also serves as adjunct professor of law at GMU. His web site is jerrybrito.com.

Danny Sullivan seems to be a man on a mission. He’s always been a little too close to Google for comfort – more of a pet poodle than an Industry watchdog. But recently, it seems that he has become more directly involved in delivering Google’s company line than usual. Currently Danny Sullivan is to Google what Fox News is to the Republican party.

This interview appears to be just another strand in a carefully contrived PR war. From search neutrality, to universal search, to Google’s European anti trust troubles, Danny’s arguments are all based on a misrepresentation of the issues that are little more than propaganda. You only need to read around the subject for a few minutes to see what I mean.