I love this seminar not only because there is so much valuable (and fascinating) information I've never heard elsewhere — but also because until radio people have heard it, they invariably think they already know everything there is to know about "boomers."

f you think you already know everything you need to know about the "Baby Boomers"....Think again!

Meet the "Brady Boomers": people born between 1955 and 1964. Sometimes called "the lost baby boomers" because they've been so ignored by most radio stations. But did you know they're actually a larger group than the older boomers?

Larry Rosin is President of Edison Media Research, which offers research and strategic information to radio and TV stations, newspapers, and cable networks around the world. Larry specializes in sharing ground-breaking new information and insights with radio programmers, equipping them with unique, valuable tools to use to increase their ratings.