Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction

Omotesando, Japan will soon be host to a new Chanel pop-up shop for the Rouge Coco lipstick that recently launched. The Rouge Coco at Omotesando pop-up space is a multi-level space that will host areas for ladies to try on 24 colors of makeup, as well as see video screenings, photos and take a ride on a special reservation-only Rouge Coco taxi. The space is free to enter for the public and quite an extravagant deal is being made about this new lipstick from Chanel.

One of the neatest things about the design of this pop-up is that its tall, towering form is likened to a tube of red lipstick. At night, the three floors of the Japanese pop-up will be illuminated in a variety of warm tones to entice people inside.