Reddit Pledge to Donate 10% of 2014 Earnings to Charity

"Giving 10% Back"

Say what you will about Reddit, there are clearly some
pretty conscientious people helming it. The forum, community and news platform
has announced that a tenth of its 2014 ad revenue is to be donated to charity. They
are encouraging their user-base to vote on which charities should receive a
share of the earnings.

Once the vote count is in, the 10 most voted-for charities
will each be paid $82,765.95. Voters are limited to voting for each charity
only once, but can vote for as many as they like before the poll closes on
Wednesday (Feb 25th). If you have a Reddit account that was
registered before February 18th, you are eligible. Voting is happening here.

The idea is anything but spontaneous, it was put into action
last year and since then the Reddit team have been working with Charity
Navigator to access information about hundreds of charities, thus allowing the
users direct access to all the information they need to decide who to vote for.

Big name websites are fast becoming one of the best sources
for charitable donation, often finding creative and interesting ways to direct
it. Netflix CEO Reed Hastings recently threw $2 million worth of his weight
behind a fundraising campaign by Rocketship Education to open a series of new
schools over the next 3 years in Redwood City, CA.

Equally, social sites have proven to be ideal platforms for
user-led fundraising campaigns. Well known YouTube star Mark Fischbach
(Makiplier) recently played Super Mario World for 18 straight hours to raise
money for the Depression and Bipolar Support Alliance, ultimately raising
$74,500 via a linked Crowdfunder page. While he was doing it, his hashtag
trended like wildfire and Tumblr lit up with supportive fan art.

facebook.com

Occurrences like this testify to how influential sites with
enormous user-bases like Reddit and YouTube can be, whether the initiative
comes from the users or the top brass. Hopefully this kind of thing will set an
example that other online Olympians will follow.

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him@CallumAtSMF

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