China Mobile Games and Entertainment Group Signs Strategic Partnership Agreements With China Wireless Technologies Limited and

China Mobile Games and Entertainment Group Signs Strategic Partnership
Agreements With China Wireless Technologies Limited and Beijing Tianyu
Communication Equipment Co., Ltd.
GUANGZHOU, China, March 25, 2013 (GLOBE NEWSWIRE) -- China Mobile Games and
Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), a leading
mobile game company in China, today announced that it has signed strategic
partnership agreements with China Wireless Technologies Limited (HKSE:2369)
("China Wireless"), China's leading provider of smartphones and integrated
wireless data solutions, and with Beijing Tianyu Communication Equipment Co.,
Ltd. ("Tianyu") to pre-install customized versions of the Company's Game
Center application on smartphones produced by both companies.
The agreement with China Wireless provides for the pre-installation of up to
10 million customized versions of the Company's Game Center application on
China Wireless's proprietary Coolpad smartphones in 2013. Under a separate
agreement with Tianyu, the Company will pre-install customized versions of its
Game Center application on Tianyu's proprietary K-Touch smartphones. The
customized Game Center application will be the only official game center
pre-installed on the smartphones manufactured under those brands. The Game
Center application connects its users with the games developed and/or operated
by CMGE.
In line with the Company's strategy, CMGE has focused substantial resources on
further expanding its distribution channels to capture the significant growth
opportunities emerging in smartphone games. Currently CMGE has entered into
about 440 partnerships with handset manufacturers and design houses. These
partners, which include several of the major Chinese brands, aid in
distributing the Company's self-developed and exclusively licensed games
through pre-installation as well as recommended downloads in applications
stores. CMGE expects that the number of smartphones pre-installed with the
Company's game center and selected games will exceed 60 million in 2013. As
the distribution of the Company's games grows in scale, stable and sustainable
user traffic acts as and facilitates the promotion of the Company's
proprietary online games and decreases future promotional costs.
About CMGE
CMGE is a leading mobile game company in China with the largest market share
among mobile game developers in terms of revenues in 2010, 2011 and 2012,
according to Analysys International, an independent market research firm. CMGE
has integrated capabilities in the development, operation, sale and
distribution of mobile games in China. Its mobile handset design business
complements its game development business as it pre-installs CMGE's mobile
games and game platforms in the handsets it designs, and enhances CMGE's
knowledge of user habits and preferences and industry trends. CMGE has a large
and diversified portfolio of games for smartphones and feature phones, and has
strong development capabilities, evidenced by the fact that it develops
single-player games and social games for both types of handsets.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. CMGE may also make written or oral forward-looking statements in
its periodic reports to the U.S. Securities and Exchange Commission, in its
annual report to shareholders, in press releases and other written materials
and in oral statements made by its officers, directors or employees to third
parties. Statements that are not historical facts, including statements about
CMGE's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not limited to the
following: our growth strategies as well as our business plans; our future
development, results of operations and financial condition; our ability to
continue to develop new and attractive products and services; our ability to
continue to develop new technologies or upgrade our existing technologies; our
ability to attract and retain users and customers and further enhance our
brand recognition; the expected growth of and trends in the mobile game
industry in China; PRC governmental policies and regulations relating to the
mobile game industry in China; competition in the mobile game industry; and
general economic and business conditions in China. Further information
regarding these and other risks is included in our registration statement on
Form F-1 and other documents filed with the Securities and Exchange
Commission. CMGE does not undertake any obligation to update any
forward-looking statement, except as required under applicable law. All
information provided in this press release and in the attachments is as of the
date of the press release, and CMGE undertakes no duty to update such
information, except as required under applicable law.
CONTACT: For investor and media inquiries, please contact:
China Mobile Games and Entertainment Group Limited
In China:
Tel: +86-20-8561-3455
E-mail: ir@cmge.com
Christensen
Christian Arnell
Phone: +86-10-5826-4939 (China)
E-mail: carnell@christensenir.com
In the U.S.:
Christensen
Linda Bergkamp
Tel: +1 480 614 3000
E-mail: lbergkamp@ChristensenIR.com