New marketing manager for BLE

Brand Licensing Europe has a new marketing manager in the form of Humaira Kaiser.

Kaiser joins Advanstar with a proven background in exhibition marketing, including roles at CMP on one of its flagship brands, IFSEC. She also worked for World Trade Group where she headed up marketing in the energy division.

"I'm really excited about joining the Brand Licensing Europe team," said Kaiser. "I'm enjoying immersing myself in the licensing industry and getting to meet our exhibitors, visitors and partners. The event is already an extremely successful, established brand and my aim is to propel it even further into the international spotlight by delivering a show that continues to attract increasing numbers of exhibitors and visitors from mainland Europe."