A. I was starting to build out our first grow and it was incredibly expensive. I thought, "This can’t be the best way." We were growing indoors because marijuana had been illegal, so that's how it had been done. I started thinking about greenhouses and had an epiphany. I felt like Michelangelo when he saw David in the marble and just had to let him out.

Are you planning beyond Colorado?

I’m raising $100 million for a national weedery development fund to build our first five. We are looking at Nevada and Massachusetts and then California and Washington. I’m sure after we build ours someone else will build one too, so we’re working on them very actively.