Virgin Atlantic Hires ‘Whispering Coaches’ To Instruct Its Staff

CEO of Virgin Group, Sir Richard Branson (2nd R), European planemaker Airbus CEO Tom Enders (R), Airbus chief commercial officer John Leahy (2nd L) and Virgin America President and CEO, David Cush (L) pose on the tarmac, on January 17, 2011 in Colomiers, western France, after they announce that low-cost US carrier Virgin America ordered sixty Airbus A320 including thirty A320 Neo ("New Engine Option") for around $5 billion (3.8 billion euros). The contract was signed on December 29, allowing Airbus to boast today that its 2010 order book was bigger than that of arch US rival Boeing. AFP PHOTO / ERIC CABANIS (Photo credit should read ERIC CABANIS/AFP/Getty Images)

By Hadas Kuznits

PHILADELPHIA (CBS) — The folks at Virgin Atlantic airways are going the extra mile to make sure their first class passengers have a peaceful flight.

Virgin Atlantic wants their first class customers to enjoy a quiet flight so much, they’ve hired “Whispering Coaches” to teach the crew how to speak to customers to make them more relaxed.

“I think that’s a good idea! Especially in first class–you pay more money, you should get better service,” one person said.

“I think it’s good for anybody, actually, on a flight anywhere, to remember their indoor voice,” said another.

And of course, passengers would also be required to keep their voices low:

“I don’t think you should have to teach people how to whisper. I think it would be enough to post signs.”

“I don’t whisper. I don’t wanna whisper. I wouldn’t want to pay money and then have to whisper,” was another reaction.

Other people thought it was “kind of weird,” and one summed it up with: