CMO-led team of experts that help B2B brands re-focus their messaging and content on buyers to shorten sales cycles. We provide: buyer persona research, segmented message strategy, and personalized content for lead generation and sales enablement.

88% of Buyers Want Thought Leadership

But Not the Kind You Think

Up to 90% of marketing materials go unused by Sales

The Result is Fragmented Messaging as Reps Create Content on the Fly

Problem We Solve

Messaging and Content that Converts

We help brands re-focus their message strategy and content from product narratives to buyer outcomes to improve lead generation and shorten sales cycles. Because buyers trust peers more than brands, a key to this approach is integrating unscripted customer stories throughout branded content.

We do not replace internal content teams — we improve their effectiveness by providing buyer insights, message maps, customized content templates, and expert guidance to drive engagement across the entire customer journey.

We believe that your MarTech stacks are only as effective as the messages they deliver. In the end, complex sales transactions happen between people and that’s why insight-led narratives and stories told by your best customers are critical for building trust and converting trust into sales.

Client Engagements

Buyer Persona Research0

Segmented Message Strategy0

Lead Generation Content0

Sales Enablement Content0

Why Choose Us

Research-driven Content Strategy

We conduct buyer research to build buyer personas, customer journeys and stakeholder maps to guide the development of message strategy with tailored value propositions to specific segments and decision stakeholders. We have conducted research with hundreds of your best customers and understand what persuades and compels them.

Why Choose Us

No Content Marketing Generalists

Founded by a B2B CMO, we know how to simplify complex subject matter and write for B2B audiences. The results are fewer edit rounds, faster production turnaround, and improved ROI. We know how your best customers make choices so we know how and where they consume messages just like yours.

Why Choose Us

Content Across Customer Journeys

We go beyond the lead generation “funnel” to develop messaging and content marketing assets for the entire customer lifecycle: customer acquisition, retention and advocacy. We support Marketing, Sales and Customer Experience (CX) teams to deliver a consistent message and voice.

Buyer Insights

Primary research to build credible buyer personas and customer journeys. This removes the guesswork when building message strategy and producing content assets.

Message Strategy

Alignment of message strategy to customer value. This ensures you are focused on the needs of the buyer and your content gets read.