Business Development

“I’m king of the world!” exclaims Leo DiCaprio’s character Jack in the famous scene from the smash film Titanic. It was the height of the character’s joy because everything was going his way. But it did not last. (Spoiler alert!) We all know what happened to the Titanic in real

Ben Brigham, founder of Conversica, brought the power of artificial intelligence (AI) into the world of automotive retail. He is a true industry trailblazer. Following his graduation from the University of Washington in 2007, Brigham founded AutoFerret.com (later Conversica). There, Brigham and his team harnessed the potential of AI for

Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently reported strong June. Yet dealerships continue to face challenges, from increasing competition and rising expenses to a tricky consumer relationship model. What’s the solution? A reprioritization

Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert.

North Hills, NY — August 9, 2018 — Long-standing proprietary research1 shows vehicles holding a title are nearly two times more likely to sell off auction lots on first pass than vehicles without titles. To help both dealers and lenders take advantage of this trend, Dealertrack’s breakthrough Accelerated Title solution

One of the most common misconceptions about auto dealer bonds is that they are in place to protect you, the dealer. This is untrue. Auto dealer bonds are in place to protect the state in which you are licensed in, as well as protect your customers. No matter how long

Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing became more effective over the years, most OEMs and dealers quickly jumped on board. Across the industry, billions are spent each year to build and maintain automotive retail websites—investing

How much do you know about behavior prediction technology? For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely—and effectively—it’s already being utilized. One excellent example is Amazon.com. When consumers search for or order merchandise from Amazon, a

One thing is true of every automotive dealership: Sales staff is the core of its business. Salespeople alone can ensure that customers have the best possible experience when they walk into your dealership. In this industry, making the sale often requires dealership sales staff to be willing to go the