3. Using blinc's contour shadow brush, apply a matte taupe eyeshadow over the top of the crease color, blending the shadow up towards the brow bone.

4. Next, apply blinc's white eyeliner pencil under your lower lashes bringing it out to a point past the outer corner of the eye. Blend the line with a cosmetic cotton tip applicator then go over the line with a matte white eyeshadow using an angled liner brush.

How to Enter:

BINDING AGREEMENT: In order to enter the Contest, you must agree to these Official Rules (“Rules”). The Rules consist of: the terms and conditions on this page; If you are a minor, you must obtain the prior permission of your parent and/or legal guardian, who must agree to these Rules on his/her and your behalf before you can enter this Contest. Because these Rules form a legally binding agreement with respect to this Contest, please read them carefully prior to entry to ensure you understand and agree. Further, you agree that submission of an entry in the Contest constitutes agreement to these Rules. You may not submit an entry to the Contest and are not eligible to receive the prizes described in these Rules unless you agree to these Rules.

blinc's "innovate" OFFICIAL CONTEST RULES:

By entering, each entrant further agrees that his or her Submission conforms to the Submission Requirements set forth below (collectively, the “Submission Requirements”) and that Sponsor, in its sole discretion, may reject any entrant’s Submission and disqualify him or her from the Contest if Sponsor believes, in its sole discretion, that such Submission fails to conform to the Submission Requirements.

Submission Requirements:
• Submissions must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
• Submissions must not contain brand names or trademarks, except for Sponsor’s trademark, which entrant has a limited license to use for the sole purposes of creating and uploading a Submission into this Contest;
• Submissions must not contain false or unsubstantiated statements or claims regarding Sponsor’s or any other products;
• Submissions must not contain material that is inappropriate, indecent, obscene, violent, hateful, tortious, defamatory, slanderous or libelous;
• Submissions must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
• Submissions must not contain material that is unlawful, in violation of or contrary to any laws or regulations where the Submission is created;

No automated entry devices and/or programs permitted. All Submissions become the sole and exclusive property of the Sponsor and receipt of Submissions will not be acknowledged or returned. Sponsor is not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled Submissions, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Only fully completed Submissions that comply with all Submission Requirements set forth above are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.
Start/End Dates. Judging/Judging Criteria. The Contest begins at 12:00 pm Eastern Daylight Time (“EDT”) on September 19th 2014 and ends at 5:00 pm EDT on Thursday October 2nd 2014 (the “Contest Period”).
Prizes. Unlimited winners will be chosen; winners will receive $500 American Express gift card, blinc’s entire Cosmetic line (1 color of each product). The value of the grand prize(s) is $987.00 USD; the prize is non-transferable. There are no cash or other substitutes of prize by winner. blinc Inc. reserves the right to substitute similar prize of equal or greater value in the event the above prize is unavailable for any reason.

SPONSOR’S RIGHTS TO ENTRIES: By submitting an Entry, you grant Sponsor the unconditional and perpetual right and permission to copyright, reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, modify, create derivative works of, exhibit, and otherwise use the Entry (with or without using your name) in any media throughout the world for any purpose, without limitation, and without additional review, compensation, or approval from you or any other party. By submitting an Entry, you forever waive any rights of copyrights, trademark rights, patent rights, privacy rights, and any other legal or moral rights in the Entry that may preclude the Contest Parties’ use of the Entry, or require your permission for the Contest Parties to use the Entry. By submitting an Entry, you further agree not to instigate, support, maintain, or authorize any action, claim, or lawsuit against any Contest Party, or any other person, on the grounds that any use of the Entry, or any derivative works, infringe any of your rights, including, without limitation, copyrights, or moral rights. You further acknowledge that the Sponsor is in no way obligated to broadcast, publish or use your Entry in any way. Nothing herein shall constitute an employment, joint venture, or partnership relationship between you and the Sponsor. In no way are you to be construed as the agent or to be acting as the agent of the Sponsor.

RELEASE AND LIMITATIONS OF LIABILITY: By participating in the Contest, Entrants agree to release and hold harmless Pinterest, Facebook, Twitter, the Contest Parties, their parent and related companies, other companies associated with the promotion and operation of the Contest, and the respective officers, directors, employees, and agents of each (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Contest or receipt or use/misuse of any prize, including, but not limited to: (a) unauthorized human intervention in the Contest; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors or any errors made in the advertisement of the Contest; (d) lost, late, postage-due, misdirected, or undeliverable mail; (e) errors in the administration of the Contest or the processing of Entries; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Contest or receipt of any prize. Entrants further agree that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Contest, and in no event shall the Released Parties be liable for attorney’s fees. Entrants waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. Without limiting the foregoing, the Contest, all prizes, and all materials provided on or through any Contest website are provided "as is" without warranty of any kind, either express or implied, including without limitation the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

By entering or accepting the prize in this contest, winner agrees to be bound by these Official Rules, Terms, and Conditions and to conform to all federal, state and local laws and regulations.

Eligibility

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING.
Participation open only to legal residents of the fifty (50) United States or the District of Columbia who are at least eighteen (18) years old as of date of entry. Void outside of the fifty (50) United States and the District of Columbia, and where prohibited, taxed or restricted by law. Employees, officers and directors of Sponsor and its parent companies, subsidiaries, affiliates, partners, advertising and promotion agencies, manufacturers or distributors of Contest materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter. Contest may only be entered in or from the fifty (50) United States and the District of Columbia, and entries originating from any other jurisdiction are not eligible for entry. You are not authorized to participate in the Contest if you are not located within the fifty (50) United States or the District of Columbia. All federal, state and local laws and regulations apply.

Judging/Judging Criteria. Unlimited winners will be selected from all eligible Submissions received during the Contest Period ending on or about Thursday October 2nd 2014. All winners will be selected by a panel of judges, who have the required knowledge and experience to apply the Judging Criteria. Unlimited winners will be selected. All entries must be received on or before Monday October 2nd 2014. at 11:59 PM EST. The winners will be notified via e-mail. Winner will have 48 hours to claim prize after initial notification. If winner fails to claim within 48 hours, an alternative winner may be selected.

Notification. Potential winners will be notified via e-mail on or about October 24th, 2014 and may be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within three (3) days of prize notification. If any potential winner is considered a minor in his/her jurisdiction of residence, Liability/Publicity Release must be signed by prize will be awarded in the name of and delivered to minor’s parent/legal guardian. If any potential winner cannot be contacted within five (5) calendar days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any winner rejects his/her prize or in the event of noncompliance with these Official Rules, such prize will be forfeited and may be awarded to the Submission with the next highest score. Upon prize forfeiture, no compensation will be given. Limit one (1) prize per person or household.

Limitation of Liability; Disclaimer of Warranties. IN NO EVENT WILL THE RELEASED ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF INSTAGRAM AND/OR THE CONTEST, DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE CONTEST. IN NO EVENT SHALL THE RELEASED ENTITIES’ TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, OR CAUSES OF ACTION EXCEED $10. WITHOUT LIMITING THE FOREGOING, THIS CONTEST AND ALL PRIZES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

Disputes; Governing Law. The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including without limitation the Contest. Any controversy or claim arising out of or relating to these Official Rules and/or the Contest shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in Palm Beach County, FL

Privacy. You are providing your information to Sponsor. Please review the Sponsor’s privacy policy at http://www.blincinc.com/privacy-policy by participating in the Contest, each entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s privacy policy.

4. Using a shader brush, apply a garnet shade of eyeshadow along the lower edge of your crease.

5. Using a freshly sharpened blinc eyeliner pencil in the color purple, line along your crease, starting above the inner corner of your eye and ending past the outer edge, aligning with your iris. Using the same blinc eyeliner pencil, line beneath your lower lashes. Use a clean cosmetic cotton tip to blend the crease line as well as smudge the lash line.