Liquid, Powder Teams Unite

AkzoNobel has announced it will combine the sales and marketing teams from its liquid and powder coatings businesses that serve the aluminum architecture and facade and cladding markets.

The move reflects the growing importance of powder coatings and aims to aid customers and specifiers in making coatings decisions, said Ben Mitchell, manager, Extrusion Coatings at AkzoNobel.

“Because liquid and powder coatings are not always interchangeable in aluminum applications, it is important for customers to understand which are most appropriate,” he said.

AkzoNobel

The move builds upon the company's efforts to educate industry professionals about powder and liquid choices for aluminum.

“Having a combined team will ensure a unified approach to helping designers, specifiers and fabricators to select the optimal solution for their project.”

Educating Industry

The announcement builds upon AkzoNobel’s efforts to educate industry professionals about powder and liquid coatings choices for aluminum, Mitchell added.

These include an AkzoNobel research paper presented at the Council on Tall Buildings and Urban Habitat 2015 Conference and the AEC Daily continuing education course, “High Performance Coatings for Aluminum Fenestration.”