Voice and Mobile Search: the way forward.... With Google putting new emphasis on direct-answers to queries, mobile and voice search are shaping the future of SEO. The search engine optimization (SEO) ecosystem is changing every year due to tweaks in Google algorithm, including the latest mobile friendly updates. Along with mobile, Google is giving importance to voice with mobile. Marketers who are consider SEO as an integral part of their digital universe must prepare for a future where queries will come from voice inputs on mobile devices and to satisfy those voice and text queries will increasingly highlight direct-answers.