Tuesday, 23 April 2013

Results

Data Collection
So, what we did the for the data collection was to conduct physical surveys outside supermarkets (NTUC, Cold Storage, Shop"n"Save, etc) as it was only legal to do so, in different areas of Singapore( North, South, East and West). We did this so as to reach out to the people who came to shop the groceries as they were the ones who were the most interested and "up-to-date" on these type of produce issues. Initially, we wanted to group the survey results as to their respective locations they were held, however, later on, we called for a change of plans to group the survey results as a whole as this grouping of survey results to their locations were quite unnecessary and was very tedious work. The results of the interview are as follows.Basic Statistics
We interviewed a total of 60 people, with 30 of which were males and the other 30 being females. We then further grouped them into their age groups, which are as follows, "Young", "Middle Age", and the "Old" category. The "Young" category includes any youths from the age of 18 to 26. The "Middle Age" category consisting people from the age of 27 to 49. And lastly, the "Old" category comprising of the older generation above the age of 50.

Initial awareness on GMO
The following picture below shows the percentage of people who knew what the term GMO stood for and a brief understanding of what it is. Overall, 77% of the interviewees were not aware of the term GMO, with 65% of the males and 90% of the females not having even a brief understanding of GMO.

Interest in GMO
The following picture shows the percentage of people who wanted to know more about GMO. Overall, 72% yes when asked whether they wanted to know more, with 67% of the males and 77% of the females agreeing to listen to some brief information brought to them by us, the interviewers.

Awareness of GMO products on supermarket shelves
The following picture shows the percentage of people who knew that GMO products were sold commonly in supermarkets. Overall, 82% were not aware that GMO products were common in the marketplace, with 80% of the males and 84% of the females being new to this fact of GMO products being sold in supermarkets.

Willingness to eat GMO( if given the option)
The following picture shows the percentage of people how frequent they would consume GMO products if they were to be given a choice. Overall, 59% replied that they would never eat GMO, 13% replied they would have it daily and the remaining 28% giving other choices. For the males, 57% would never consume GMO produce, 13% consuming it daily and remaining 30% giving other options. For the females, 60% would never consume GMO produce, 13% consuming it daily and remaining 27% giving other options.

Rating of GMO
The following picture shows the ratings of GMO produce the interviewees gave based on its reliability and health related issues. Overall, the interviewees gave an average rating of 4.15 out of 10. For the males, they gave an average rating of 4 out of 10 and for the females, they gave an average rating of 4.3 out of 10.