About

Hi, I'm David.

Throughout my beginning years in advertising, I'd always hear people say that you're either strategic or creative. Even though I'm a visual person, I had trouble not involving myself with what was going on with the strategy of a project. That is why I love experience design. It's the perfect mix of both. You need to understand the user in depth to inform really great creative. You need to know how you can improve the lives of those people. I use my own excitement for products and innovations to fuel my passion for creating that excitement for others.