COUNTRY:- CANADA

About us: We are manufacturers.
 We offer the cleanest and best quality products  Treating every individual customer as a very
special and meeting their requirements to the best
possible satisfaction is our motto. retailers and exporters of
Sweets.
.
 It’s a matter of pride that we produce more than
200 items everyday.

. political environment is also favorable and there will not be any
major issues as far as the government is concerned.
 Canadian politics have not operated through revolutionary.  Thus .Political environment
 Type of Government  Two dominant political parties in Canada  Canada has a federal parliamentary democracy within a constitutional
monarchy. swift
changes.
 India and Canada have always had a healthy trade relationship.

 Canadian inflation rate rose less than expected in
December.4% January 25.  Canada’s economy is dominated by service sector. ending the year at 2.400  One of the wealthiest nations of the world.
.Economic environment
 Gross National Product: $760  Purchasing power parity(per capita): $29. 2011
 Canada’s banking segment is also quite conservative in
comparison to the United States.

Social environment
 Income  Schooling
 Gender
 Social class:
The Upper Class Upper-uppers 3 to 5% of Canadians fall into this class.
Lower-uppers
The Middle Class
The Working Class
The Lower Class
This class comprises about one-third of the population The remaining 20% of our population is identified as the lower class. One percent belongs to an upper-upper level distinguished The remaining 2-4% falls into the lower-upper level and Roughly 40-50% of the Canadian population falls into this category.
.

Cultural environment
Established in 1867 as a nation without war or rebellion. polite. the United States. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor. peaceful.
 Language:  Creativity:  Attitudes and Values:  Religion:  Family structure:
. they are not “Americans”. They love to laugh . modest. Canadians are most likely to be described as “friendly”. since they don’t always take themselves too seriously. often at their own expense.

Legal environment
 Main laws
 Civil Law
 Common law
 Others Areas of law
.

and
 the coordination of the policies and programs of the Government
of Canada respecting the preservation and enhancement of the quality of the natural environment.
 meteorology. water. including migratory birds and other non-
domestic flora and fauna.
.  the enforcement of any rules or regulations made by the
International Joint Commission.
 renewable resources. including water.Environmental aspect
 Canadian Environmental Protection Act  Duties includes
 the preservation and enhancement of the quality of the natural
environment. air and soil quality.

Segmentation
 Canadian English  Canadian French  Indo – Canadian (East Indian)  Caribbean Canadian (West Indian)
.

665 people
who consider themselves as being Indo-Canadians.
 The majority of the religious population:-
Sikhs 2. there were 962. Buddhists
1.Targeting
 East Indian or Indo .Canadian  Indo – Canadian are also known as NRI’s in India  According to Statistics in 2006. Hindus 3.
.

Logistics
 Outsourcing logistics activities from Overseas Express
Consolidators Canada Inc.
Canada to become one of the leading logistics providers
from Asia to North America spanning 60 countries and in
over 230 locations
.
 The OEC Group has grown from one office in Montreal.

 Rapidly changing business environment.
 Develop an international cadre of executive managers.
.Facts: Colgate-Palmolive is the $ 6 billion a year personal
products giant. earns nearly two-third of its revenues outside the United States.
 To develop as a transnational orientation.

Steps taken
 Recruitment of college graduates in 1987  24 months training in US  Introduction of new product or revamping the existing one  Euro-managers
.