Android Growing Faster Than Apple, Accounts For Over 61% of Ad Impressions Globally

Posted on October 29, 2014
By Shamala DN

Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network.

Here are some of the global highlights:

Overall, in Q3 2014, the volume of impressions on the InMobi network was up globally compared to the previous quarter. This growth was driven by in-app ads that contributed 80.0 percent of mobile ad impressions.

Smartphones still account for the lion’s share of impressions with 78%, up 5.9 percentage points from the previous quarter. Ad impressions from tablets accounted for almost 18% of the total platform impressions in Q3 2014.

• Samsung maintained its spot as the No. 1 manufacturer in terms of impressions, and increased its lead by three percentage points over No. 2 on the list is Apple. Overall, Apple and Samsung devices count for 70% of our impressions.