POSTS BY

Jennifer Kyriakakis

Digital transformation, particularly in the telco market, has the unique distinction of being both a marathon and a sprint. It’s a sprint because operators need to get to market with modern digital offerings as quickly as possible. A marathon because they need those...

We recently polled mobile users across the United States and the UK to find out which mobile apps they considered favorites, and why. The impetus behind the survey was straightforward. We talk to mobile operators around the world on a daily basis, all of whom...

As Telco’s transition from a world of billing primarily for network access, to layering in content and personalized services – even creating an open market place for digital products – they need new capabilities. In today’s mobile economy, the future for...

Over the past year, interest in digital transformation has significantly escalated. This transformation is jump starting businesses and enabling them to connect with consumers like never before. There may be more than one way to define digital transformation, but for...

Picture the scene: you’ve popped into a shop to pick up a ‘treat’ you saw through the window; cake, a piece of vintage clothing or limited edition jewelry.The line is long, and you keep getting “I’m sorry, I’ll be with you as soon as I can” looks from the store...

If you imagine digital transformation as a party hosted by millennials, fueled by instant gratification, personal interactions and high expectations of a great experience, then the telecoms industry is only just arriving, and in some cases, they’re crashing the party....

Once upon a time, companies were differentiated by the products they made. For mobile service providers, that meant network coverage, reliability and speed. Modern network rollouts and a maturing industry has leveled the playing field. Competitive differentiation now...

About 25% of mobile service providers have hired a Chief Digital Officer (CDO) in the last three years. Spanning the more recognized roles of CTO and CIO, Digital Officers have a lot of work on their hands, because instead of just focusing on either network or IT...

There’s a great piece from The Onion proclaiming “Americans nationwide reportedly demanded a new form of media Wednesday to bridge the entertainment gap they endure while turning their heads from their laptops to their cell phones.” Satirical, yes. Highly inaccurate?...

Jennifer Kyriakakis, Founder and VP Marketing at MATRIXX discusses the themes that she anticipates taking centre-stage in 2016 as CSPs continue in their evolution towards fully-fledged digital brands. The IoT will take off with the help of virtualised systems; the...