* Today’s “dominant cultural elite”—those Currid-Halkett has labeled “the aspirational class”— “reveal their class position through cultural signifiers” instead of material possessions, as was the custom during the golden age of conspicuous consumption. Ownership of relatively luxurious products (large electronics, SUVs) is now so widely accessible that the new elites eschew material things not because they’re reluctant to publicly display their affluence but because material goods no longer offer enough distinction. The hottest commodity for this group, whose members range from “partner[s] in a law firm” to “unemployed screenwriter[s],” is participation in a value system with the imprimatur of moral excellence: the conviction that they are living in the best (most responsible, most mindful, most objectively right) ways. These consumers are united by “shared cultural capital” as opposed to similar financial standing. “This new elite,” she contends, “is not defined by economics.”

“The fiscal realities we face — both from an operating and a capital investment standpoint — are starker than ever and demand that we take decisive action for the greater good of the athletic department and UAB,” Watts said in a statement released by the university. “As we look at the evolving landscape of NCAA football, we see expenses only continuing to increase. When considering a model that best protects the financial future and prominence of the athletic department, football is simply not sustainable.”