View in 2: How You Can Learn from the Minimalist Movement on YouTube | YouTube Advertisers

[MUSIC PLAYING] JESSICA HURLEY: Imagine
giving up all your possessions and living out of
your car for a year. That may sound extreme,
but the minimalist movement is a growing lifestyle among
millennials and Gen Zs. JENNICA SMITH: Growing
up during the recession and more likely in urban
areas, younger generations place less value on
material possessions and are choosing to
downsize everything from clothing to living spaces. JESSICA HURLEY: And on YouTube,
the minimalist movement is taking shape in unique ways. JENNICA SMITH: Like how to
build and live in a tiny house. JESSICA HURLEY: How
to reduce your trash to just 16 ounces per year. JENNICA SMITH: How to
minimize your closet and declutter your home. JESSICA HURLEY: So
why is this happening? More than any other
generation, millennials and Zs turn to YouTube to explore
passions and connect with like-minded creators
who share their values. JENNICA SMITH: And
creators are tapping into this trend
with video content that shares how they
incorporate minimalism into their everyday
lives, even if it doesn’t mean moving into a treehouse. JESSICA HURLEY: What does
this mean for brands? First, consider a
minimalist mindset. Can you demonstrate
how your values align with this new
generational mindshift? Patagonia made a
strong statement against the culture
of consumption with Don’t Buy This Jacket,
a campaign asking users to buy less of everything,
including their products. How do you as a
company focus on what’s meaningful versus extraneous? JENNICA SMITH:
Consider minimalism as a creative opportunity,
not a restriction. From desk setups to living
rooms, even digital spaces, can you help your audience think
creatively about downsizing to simplify their lives? JESSICA HURLEY: Flip the
product haul on its head. Hauls of clothing,
tech, toys, you name it, are a huge trend on YouTube. Evolve this concept. And instead of
inundating audiences with tons of different
options, can you, as an expert, help them streamline? JENNICA SMITH: Finally,
consider minimalism and how your brand communicates. People are trying to declutter
the amount of information they receive, so
consider minimizing your creative messaging. JESSICA HURLEY: Look to
utilize bite-sized messaging, such as six-second ads, which
will get your point across in a minimalist way. Thanks for watching. Please like and subscribe,
and we’ll see you next time.

View in 2: How You Can Learn from the Minimalist Movement on YouTube | YouTube Advertisers