Twitter Acquires Social TV Firm Trendrr

The social network previously bought Bluefin Labs and partnered with Nielsen on ratings data. –

by Eric Hayden, courtesy Hollywood Reporter

Twitter CEO Dick Costolo

Twitter has snapped up another social-media firm that analyzes TV data.

On Wednesday, Trendrr CEO Mark Ghuneim said that the company was acquired by Twitter.

“Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms,” wrote Ghuneim on his company’s official blog. “What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.”

Trendrr will continue to honor its previous TV partnerships but will not form any new ones, the CEO wrote. It will continue to operate Curatorr, which aims to provide media companies with “a simple unified solution” to increase Twitter engagement.

In February, Twitter acquired Bluefin Labs, a social analytics company that analyzes television data. In December, the micro-blogging platform partnered with Nielsen to create a Twitter TV Rating that tracks ratings using social media data.

Twitter has previously partnered with social media analytics firm Topsy for an index to track sentiment surrounding this past Oscar season and the 2012 presidential election.

Earlier this week, Twitter named ex-Ticketmaster CEO Nathan Hubbard as its chief of commerce.