All apparel purchased protects 100 square yards of land for endangered wildlife in the rainforests of Guatemala.

The rainforests of Guatemala are amongst the world’s top conservation priorities.Although rainforests occur globally in the tropics, they are dwindling rapidly and many of them continue to be destroyed. Where rainforests survive, not only do they provide shelter for thousands of endemic tropical species, but they serve as cauldrons of discovery as scientists continue to discover new species previously unknown to science.

Rainforests provide a home to a wealth of Guatemalan biodiversity threatened elsewhere in their ranges.

The Endangered Yucatan Black Howler monkey is classified as Critically Endangered by the IUCN Red List due to an estimated past and projected future population decline well exceeding 80% over three generations (45 years), primarily as a result of a high rate of habitat loss.

In 2009 the site was declared an Important Bird and Biodiversity Area by Birdlife International, with 265 avian species occurring there including many highland endemics such as the magnificent Resplendent Quetzal – considered by many to be the most beautiful bird in the world and revered by the Mayan K’iche people as a sacred symbol of liberty which today adorns the Guatemalan flag.

This project presents the opportunity to contribute to creating a true conservation legacy in Central America.

Only a few thousand acres of remaining rainforest.

With the longer-term goal of having the area declared an official protected area at the national level, this endeavor is part of Global Wildlife Conservation's larger scale conservation effort to conserve and establish corridors between the largest remnants of forests.