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Romantic requisite

Matchmaking parties (gokon) have long been popular in Japan, but having suffered something of a slump over the last few years, they are now apparently very much in vogue again. Especially with so called OL’s (office ladies).

But whereas in the past any old salary man would do, it seems today’s young ladies are much more picky. As according to a recently published book, many OL’s are not only looking for men with good jobs, but good jobs with good companies.

A survey of 4,434 young women found that advertising giant Dentsu came out on top when gauging a prospective partner. Closely followed by Sony in second, and Toyota in third. The main reasons for choosing men from these companies included job security, good salaries, and reasonable holiday allowances.