The reality of AR/VR competition

Virtual, augmented and mixed reality have a competition problem.

But while most AR/VR companies will tell you how much better they are than their nearest direct competitor, they’re picking the wrong fight. The main event isn’t between Oculus, HTC, Sony, Samsung and Google for VR, or Microsoft, Magic Leap, Meta and ODG for AR (including mixed reality). There are far bigger and scarier competitors out there.