We recently launched a complete site redesign for Urban Igloo, a DC-based apartment finder that helps connect landlords and renters. We have been working with Urban Igloo on marketing and backend systems development for some time so we had a firm grasp of their...

In my latest newsletter tip article, I cover how to do keyword research — the critical first step for any SEO project. The process often takes me 5+ hours, but I’ve boiled it down to the essentials so that you can do it in 3 hours or less if you’re...

For our latest newsletter I’ve written a review of Willpower, the new book from NY Times science columnist John Tierney and FSU psychologist Roy Baumeister. It’s the best book I’ve read in a while and I encourage you to buy it and then share your...

It’s hard to overemphasize the importance of thorough keyword research for search engine optimization (SEO). Most companies rely on their gut when choosing the keywords to optimize their site around — leading to wasted effort and disappointing results. The 7 steps...