Chemistry is Key in New Business, with Bob Sanders.

Episode 16:

Bob Sanders is a powerhouse in the marketing industry. He has previously worked with Agency Management Group, a firm that specialized in the operations, finance, and technology consultations for multinational agencies around the world. Since then, he has become the leader of Sanders Consulting Group, a leading consulting firm specializing in helping agencies implement best practices faster and more effectively.

What you’ll learn about in this episode:

How agencies can manipulate chemistry to their advantage

The four quadrants people fall into and why this is an important thing to be able to assess when pitching new business

Why you should never stop generating new business

What agencies can do to get better at closing sales

Strategies that work with big and small accounts

Why spec creative isn’t something to be feared

How to play on the misperception that agencies live exciting lives

Why you need to alter your pitch based on who you’re pitching to

How to be persistent to the point where potential clients are always thinking about you

What your agency needs to do today to get on the right track in terms of new business

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.