With the focus on customer experience becoming increasingly important for bricks and mortar retailers, this interesting article from the Financial Times takes a look at how, in the US, technology is supporting retailers by enabling them to offer customisation of products, smart trolleys, apps and customer recognition.

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Smart mirrors that display virtual make-up on customers, baskets that automatically ring up their contents, tablets for kids to design and customise their toys on the spot.
Technology ravaged malls across America by allowing customers to shop online, but retailers now hope it is also the answer to luring them back in store.

Can tech save bricks and mortar retail? Only if the technologies employed meet a genuine need and if retailers don't forget the basics. Tech for the sake of tech is pointless. Thank you to the Financial Times for including my comments in this article. https://t.co/Z8M20OAfYl