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Interbike Dirt Demo – Day One

September 20, 2010

Dirt Demo is the first two days of Las Vegas' Interbike Trade show. This is where dealers, media and distributors have a chance to come out and try 2011 product before it is available. Today was day one of two and it went off without a hitch. For the event Norco brought out a fleet of demos that were in and out all day. Through the day it was not an uncommon sight to see a line of empty racks as the Range, Shinobi, Phaser and Vixa were some of the hottest bikes in boulder city.
[caption id="" align="aligncenter" width="500" caption="The Norco Setup at Dirt Demo"][/caption]
[caption id="" align="aligncenter" width="500" caption="Again at 40+ degree temperatures you couldn't drink enough water"][/caption]
[caption id="" align="aligncenter" width="500" caption="Between Laps, Factory Team Riders Jay Hoots and Ryan Leech were out signing posters through the day"][/caption]
[caption id="" align="aligncenter" width="500" caption="Darcy was also busy with media and dealers all day"][/caption]
[caption id="" align="aligncenter" width="334" caption="After a long day in the desert, nothing tastes quite like a cold beer. It is good to keep tools handy for suck an occasion."][/caption]