Category: Branding

In business, few things are as important for growth as branding. Successfully branding a company can take it from being just another struggling start-up to an industry leader. Branding is never just about you and your company, it’s about the consumer. Find out what your target audience likes and use it to your advantage.

We’ve compiled a list of 10 branding stats that everyone should be aware of when marketing to consumers:

Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” A good graphic designer understands that fonts, colors and images are merely resources for telling a story. When used correctly, those resources not only catch your eye, but also convey valuable information, such as your company’s mission, vision and purpose. Unfortunately, most businesses notoriously undervalue graphic design, or worse, they think it holds no value at all. If you’re a small business owner, here are five reasons why good graphic design matters, and why it should hold a prominent place in your marketing plan. Continue reading “5 Reasons Why Good Graphic Design Matters”→

From your logo to your tag line, branding is a vital part of every company’s marketing strategy. It’s the one unique identifier that will set you apart from your competition and immediately give people a sense of who you are as a business. A good branding plan will not only elevate your business, but also set the stage for long-term success. These company branding tips will help you develop a brand strategy that will take your company to the next level. Continue reading “5 Company Branding Tips for 2017”→