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This video from Asia Boats For Sale at http://www.asiaboatsforsale.com makes the comment that up to 85% of boat buyers do their research on the internet before they purchase. With this is mind it's important to advertise your boats on the internet but how do you know which web sites are getting the traffic? You wouldn't spend money advertising on web sites with no visitors but how do you tell the difference? This video explains how to use Alexa to determine and compare the traffic ranking of various web sites so you can make an informed choice of where to spend your advertising budget.