We are witnessing big shifts in the industry around several event technology trends. Many new technologies are changing the way we plan and execute events and engage attendees. To help you stay abreast of these new technologies and decide which to incorporate at your next event, we have compiled the top event technology trends of 2018 into this one eBook.

The Event Organizer’s Guide to Lead Retrieval provides a basic understanding of digital lead retrieval along with a high-level description on how it operates. This white paper explains why this technology is integral to events and the benefits to event stakeholders: exhibitors, event organizers, and attendees.

·Exhibitors can digitally capture, store, and qualify leads using their own device anytime, anywhere. Lead retrieval facilitates meaningful connections and can measure ROI.

·Event organizers can demonstrate ROI to sponsors and exhibitors. The data collected can help better plan, market, and execute future events.

·Attendees receive information on booths visited to share with colleagues or follow-up directly. Exhibitors can extend their engagement with attendees with post-event special offers.