Seeing is believing when it comes to Lynx’s new campaign to promote their new range of deodorant. Launched in Sydney, Australia, Lynx produced the world’s first invisible ad installation using special LCD screens that could only be seen with polarised … Continue reading →

I really like this. Watch the video to see the effect it has on people. First it grabs their attention (and holds it). Second, it has them apreciating (and applauding) it. And third, it hits them with a message so … Continue reading →

It’s not just Harry Potter who has his own invisibility cloak. Mercedes-Benz has one too. They’ve used it to promote their new F-CELL hydrogen fuel cell technology. Instead of parading a flash new car, they turned one invisible. After all, … Continue reading →

Not quite how I remember it but I love it. This advert for the Guardian’s open journalism, imagines how they might cover the story of the three little pigs in print and online. Follow the story from the paper’s front … Continue reading →

As the first post of 2012, here’s a hot new social media campaign to kick things off. MINI launched a live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. It was parked on a slope and hanging only … Continue reading →