Apple has finally announced the long-awaited media event for its next iPhone to be held on October 4th. According to The Loops, Apple has sent out invites saying that the media event will take place at Apple’s Cupertino campus in California at 10am PT, on October 4th.

The tag-line simply says: “Let’s talk iPhone.”

It’s clear that the event’s keynote will focus on the iPhone. The event’s title image is posted below, which features four of Apple’s stock apps for iOS: Calendar, Clock, Maps, and Phone.

Apple is expected to unveil the next-genration iPhone with significant spec upgrades and the rumored iOS 5 feature called “Assistant”. Rumors also suggest that Apple will also introduce a cheaper iPhone 4S or a 3G-capable iPod touch.

iPhone 5 and iPhone 4S will be loaded with the iOS 5 which brings 200+ new features including iCloud integration. iTunes 10.5 will also be released along with iOS 5.