Amazon Launches Cashierless Store

Online giant expands into brick-and-mortar market

January 2018

Amazon opened its first cashierless convenience store to the public on January 22, more than a year after the company’s much-publicized announcement of the new store concept. Amazon Go, which relies on customers scanning their phones to become 3-D objects in the store’s system, joins Amazon Books and the Whole Foods grocery chain Amazon acquired last summer as brick-and-mortar stores the company has recently added to its online shopping businesses. The Amazon Go opening drew significant media attention to all three store types and helped drive a 2.5% rise in Amazon’s stock price.

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