Organic poultry is expected to grow rapidly in the few years, this surge in global organic poultry market is primarily due to growing consumption of organic food in many countries of the world. The changing lifestyle of consumers is pushing them to consume more organic products than conventional ones. The changing trends towards organic and nutrient-rich food creating growth opportunities for the organic poultry market. The bird in organic farms are raised in a clean environment, feed given to the bird is non-GMO organic grains with no added antibiotics. The consumer chooses organically grown poultry products as they know it will best for their diet. USDA and European Union had special regulations on organically raised poultry products, which prohibits the use of genetically modified feed ingredients in poultry products. Under their guidelines, manufacturers have to certify that their products are organic certified and produced under stated guidelines.

The consumer is becoming more aware of organic products and its benefits which are expected to grow the global organic poultry market. The birds are given organic feed and are raised in a clean environment which convince the consumers for the consumption of organic poultry products. Organic poultry products are healthy and hygienic for human consumption, which makes the consumer demand for more organic poultry products. The changing consumer demand pattern is clearly impacting food production and consumption pattern. The busy lifestyle and consumption of unhealthy food are affecting the health of consumers and the threat of disease caused by conventionally raised birds is also the reason for opting organic poultry by consumers. The increasing number of the population following fitness trends is also a major reason behind the demand for organic poultry products. A wide number of private label manufacturers are focused towards offering organic poultry products. The trend of organic meat consumption in U.S. and Western European countries has increased the demand for organic poultry products in these regions.

Organic poultry market – segmentation

On the basis of type, the global organic poultry market is segmented as

Organic eggs

Organic meat

On the basis of the sales channel, the global organic poultry market is segmented as

Business to Business

Business to Consumer

Hypermarkets/ Supermarkets

Specialty stores

Online retail

Others

On the basis of region, the global organic poultry market is segmented as

Europe and North America have established markets for the organic poultry providers, the players are now focusing to expand in the Asia Pacific and MEA region as these are the most rapidly growing economies. High protein requirements in diets are the factor for the growth of the global poultry market. The trend among the consumer for hygienic and more nutritious poultry products will propel the global market. The increasing demand for nutritional content in food items is beneficial for the food industry and the manufacturers have ample opportunity to offer a wide range of organic products. Increased disposable income and improved standard of living, had pushed the population to adopt organic products that have increased sales of organic poultry across the globe. Increasing the global organic poultry market gives ample opportunity to the organic and non-GMO feed producers.

Impact of COVID-19 on the global organic poultry market

COVID-19 is an unprecedented challenge that the world is facing. COVID -19 had made a huge effect most of the sectors. Lockdown has also affected the supply chain and logistics of organic food products. The global organic poultry market will have a significant impact due to the changing economy and market conditions as consumers will prefer conventional food products rather than organic or premium poultry products. Owing, to this COVID-19 may impact on the business of organic poultry manufacturers and its demand may decrease for next few months.