Reputation Advocate Launches Online Reputation Authentic Reviews

Reputation Advocate (ReputationAdvocate.com) announces an expanded service geared to small business clients. Until now, business owners have had few solutions to address the false reviews damaging their business in local search results. Reputation Advocate has stepped into the gap for clients with new online reputation management services offering AuthenticReviews.

Nashville, TN (1888PressRelease) March 05, 2010 - Tennessee-based Reputation Advocate (ReputationAdvocate.com) continues to expand its online reputation management services to address the ever-changing needs for small business on the Internet. Reputation Advocate, a company offering online reputation management, defense and consulting throughout North America, has identified issues that were not pervasive as recently as twelve months ago. "As online complaint sites began to develop it was pretty easy to define a site that was involved in blatant slander," said Steven Wyer, Managing Director for Reputation Advocate, "but the landscape of online attacks has expanded so quickly that many companies have been caught off guard.

The negative content found on the Web and perceived as legitimate review sites by most users of the Internet has multiplied. Such sites are generally perceived with a high level of trust, and when false information appears on these sites it can seriously damage local business. Reputation Advocate points out that, according to Google, 80% of consumers who are looking for a local service or product go through the search engine. Secondly, 7 out of 10 consumers who are shopping for a local service or product read reviews.

Reputation Advocate has observed that some business owners counter negative review sites by submitting fictitious reviews. Prior to Reputation Advocate's AuthenticReviews, reviews by actual customers have been historically hard to obtain. "It is one thing for a customer to fill out a comment card at the point of purchase, it is another process altogether to have a customer log in to a review site, set up an account and then type in their honest impressions of their experience," asserted Wyer. Reputation Advocate brainstormed about this issue and the result has been the launch of a new service to harness real customer sentiment without the challenges associated with a valued customer being repeatedly bothered.

"AuthenticReviews works on the top search engines and review directories; everything that Reputation Advocate does is specific to each industry area so that results are achieved as effectively as possible," said Wyer. "Reviews on sites such as Local.Google.com, Local.Yahoo.com, yellowbot, judysbook and others can be addressed honestly and transparently. Any Reputation Advocate client utilizing this new solution will be able to represent that the reviews are real and true. We believe that this raises the bar and adds further depth to the integrity of our processes."

While online reputation repair companies have offered online reviews to businesses for some time, the content is sometimes biased and does not ring true to the reader. When done correctly, Reputation Advocate clients report seeing higher page rankings, improved conversion and solid retention of customers. In addition to AuthenticReviews, Reputation Advocate facilitates comprehensive online defense projects for individuals, professionals, and companies. Traditional mediation channels such as the Better Business Bureau are not equipped to deal with faceless, nameless attacks. Aggressive online reputation management is the only pragmatic solution available today. While many firms take payment only by check or PayPal, Reputation Advocate is one of only a handful of firms that provides structured payment processing to be remitted by true credit cards or debit cards.