All posts categorized in: Employer Branding

Your employer brand can be summed up by what people say about your company when the boss is not in the room. There’s a big opportunity for employers to reach the right candidates and share their organization’s story with potential job seekers. Learn why employer branding is one of the most important focus areas for HR teams.

These days, the term “employer branding” gets bandied about a lot. But what does it mean? Like consumer branding, which builds reputation and recognition for products, employer branding is about doing the same for your workplace. However, rather than attract customers, the goal is to attract your future employees.

At its heart, employer branding is about storytelling. A strong employer brand is built on stories that will define how your organization is perceived, and the messages that you use when sharing information about your company will help attract talent.

Simple enough, right? But in practice employer branding is challenging and complex. Different firms have different stories and take different …

Americans certainly work hard, but many of us play less than we might like—or is good for us. Although employees can accrue more time off as they spend more time with a company, the standard issue two weeks PTO remains a fact of life for millions.

In fact, the U.S. is the only advanced economy in the world that doesn’t …

Maybe you’ve heard (or even used) the term “employer brand” without being completely sure what it means and how it’s different from the concept of “talent brand.” If so, I won’t tell anyone—and I’m here to help clear things up.

Coined in 1996, employer brand is a relatively new niche that falls under the larger umbrella of talent attraction. While …