Pages

Pampers, Lazada, and Hundreds of Babies in Southeast Asia to Co-Create Record-Breaking Video for Super Brand Day A 42-minute virtual #babymarathon and exclusive product offers await shoppers on Super Brand Day on August 29!

Manila, August 20 –
The Asian Games are here, bringing with them a flurry of excitement to fans all
over the continent! But while we expect the best athletes to show up, we keep
overlooking the most skilled players - our babies.

It’s no secret that
babies are unstoppable at play. In fact, they can run the equivalent of a
marathon in a week! The only thing hampering their fun: wet, lawlaw diapers.

This one-of-a-kind
feat is part of the Pampers x Lazada Super Brand Day, which will take place on
August 29. For one day
only, Super Brand Day allows consumers to discover the best of what a brand
offers, which includes exclusive gifts, limited offers and even offline
experiences.

Be Part of the Record-Breaking
#babymarathon

The 42-minute
#babymarathon video montage, which will be aired on August 29, will feature
hundreds of babies and toddlers in the Philippines, Thailand, Indonesia,
Vietnam and Singapore, all “running” in a relay race. In the final video,
parents may even find their children racing alongside Seve, son of Filipino
celebrity and Pampers ambassador Toni Gonzaga.

Ready,
get set, go!

All diapering
babies aged 5 months and above are welcome to join Lazada and Pampers in
creating this one-of-a-kind record! The virtual #babymarathon featuring the
little athletes who joined across Southeast Asia will be aired on Lazada on
Super Brand Day on 29 August.

You can join the
fun in two ways –

-Take a
video of your baby walking, playing or running about in their Pampers diaper and
post it using this link,
with the hastags #babymarathon and #PampersxLazadaPH

-You can
also join our professional crew at Gymboree Greenbelt 5 on August 27, 2018, to
film your little one in action during the #babymarathon celebration. Register
in advance at this link.

Not all videos can
be featured in the 42-minute video montage. But the most liked videos will win
a cash prize of PHP30,000 or 6-month supply of Pampers diapers.

Join a marathon of Pampers Deals on Lazada

To help babies
enjoy their weekly marathons free from wetness and the discomfort of lawlaw diapers,
Pampers has put together a series of exclusive offers on 29th August
2018:

Starting from 12am
midnight, there are promotion offers up to 35% off on Pampers Baby Dry Newborn
Diapers and PHP100 discount vouchers for minimum PHP3000 purchases, which are
limited to a 1000 units only.

Lazada’s Group Chief Business Officer
Robin Mah said: “We are proud to be partnering with Pampers, one of the world’s
leading diapers brands for Super Brand Day to showcase the unstoppable energy
of babies while offering moms exclusive offers and delight. It is also a chance
to spotlight their babies through fun experiences. ”

Akhil Meshram, Pampers Philippines
Brand Manager said: “Pampers recognizes that one of mom and baby’s biggest
frustration are sagging diapers, and how this can affect babies’ ability to
move and learn from their surroundings. The #babymarathon is part of our My
Baby Can Do That Campaign, where we hope to show how babies can do nakaka-WOW
and amazing things when they have the freedom to move, especially in a less
lawlaw diaper. Lazada, given its massive footprint across Southeast Asia is the
ideal platform to amplify our efforts.”

For more information on Super Brand Day,
visit Lazada.com.ph and its social media pages.

Launched in 2012, Lazada is the number-one online shopping and selling
destination in Southeast Asia –present in Indonesia, Malaysia, the Philippines,
Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in
Southeast Asia, Lazada has 155,000 sellers and 3,000 brands serving 560 million
consumers in the region through its marketplace platform, supported by a wide
range of tailored marketing, data, and service solutions. With 300 million SKUs
available, Lazada offers the widest range of products in categories from
consumer electronics to household goods, toys, fashion, sports equipment and
groceries. Focused on delivering an excellent customer experience, it offers
multiple payment methods including cash-on-delivery, comprehensive customer
care and hassle-free returns through its own first and last mile delivery arm
supported by approximately 100 logistics partners. Lazada Group is majority
owned by Alibaba Group Holding Limited (NYSE: BABA).

About
Pampers®

For more than 50 years, parents have trusted Pampers to care for their
babies. Pampers is a part of The Procter & Gamble Company and is the
#1-selling diaper worldwide. Every day, more than 25 million babies in 100
countries around the world wear Pampers. Pampers offers a complete range of
diapers and pants designed to provide protection and comfort for every stage of
baby’s development. Visit www.pampers.com to learn more about Pampers products,
and find ideas and information to help your baby get the most out of love,
sleep and play

Rolled Into One Mom

No comments:

Post a Comment

About Nhessie

A Mom. A Public Servant. A Mompreneur. A Serial Raketera. A Blogger. A Social Media Marketing Specialist. An Events Host on the side. A Junior Events Coordinator. And currently a Marketing Assistant at yLemworks. Ultimately, a Multiple Heartbreak Survivor. Hahaha.

I am open to sponsorships, partnerships and collaborations. Join me in my journey in discovering life, love and everything in between. Would love to hear from you!