The fashion show is in conjunction with Belk's Kidfest event, which is being held in the store on the same day at 12 pm to 3 pm. At Kidfest, customers can receive discounts on the entire stock of kids' apparel, play games, win prizes, and register to win a trip to North Carolina's Crystal Coast. Admission is free. The Belk Kidfest is being organized by Belk associates.

Created and executive produced by Brandon D. Campbell, the fourth annual Little Rock Fashion Week is July 16-21. To learn more about LRFW visit LittleRockFashionWeek.com. To request information on being a vendor or sponsor at LRFW 2012 send an e-mail to info@littlerockfashionweek.com