This is the only lamp with a light beam that widens or narrows to provide daylight-simulating illumination for hobbies or ambient lighting. Simply pulling the patent-pending shade adjusts the light beam to 711 different diameters between 3" and 31" when the lampshade is 12" away from the lighted surface. At maximum zoom, the 3"-diameter beam produces more than 10,000 LUX (2 1/2X brighter than a typical lamp) that’s ideal for illuminating fine details of crafts, and the 31" beam provides optimal light for reading or ambient illumination. Light is produced by one 50,000-hour rated LED that generates clarity-enhancing, crisp white illumination that simulates natural daylight to help reduce eyestrain. An adjustable 15 1/2" gooseneck can be raised, lowered, or twisted for optimal light projection. The lamp has a steel pole and an anodized aluminum shade with a nickel finish and gold accents. Plugs into AC. Assembly required. 65" H x 9 2/3" Diam. (7 lbs.)

“The light is soothing on my eyes. It's stylish looking and sort of blends in even if it's near another floor lamp.” - S.K., Maryland

The Brightness Zooming Natural Light Lamp comes with The Hammacher Schlemmer Lifetime Guarantee at no additional charge. If this product ever disappoints you, for any reason, you may return your Hammacher Schlemmer purchase for exchange, credit, or refund.

Should you have any questions, we are available 24 hours a day, seven days a week. Please call 1-800-321-1484 to speak with a product specialist or email us at customerservice@hammacher.com to receive a response within one hour.

Nice looking and great for reading; however, the lightbulb can't be replaced! I wish the catalog had mentioned this detail in the write-up about the lamp. Supposedly the bulb will last for 50,000 hours, but what a waste since I doubt it will actually last that long. What if the bulb gets broken? I'd have to trash the entire lamp. Would have been a five star purchase if it hadn't been for the bulb replacement issue.

We will use this product for crafts and sewing, and the design, light quality and gooseneck design are perfect for this purpose. The ability to adjust the light's width and breadth is very helpful to concentrate on that specific craft or sewing area. The only downfall is the lack of ability to replace the lamp once burnt, but has an extensive proposed life expectancy, so hopefully that's not a big problem. However, the add should have been clear on this lack of a feature.

We liked this light so much we brought another one. Now my wife and I both have our own reading lamps. They do not give off near the amount of heat a table lamp does. If you are a reader, you need this lamp.

This lamp is in my small home office next to a full size recliner. As such, not a lot of room and there is one north facing window so natural light is limited. The lamp more than fixes that, it is super bright if you want, more dffused but widely cast in its adjustment range. It does not generate any noticable heat so you don't get that "heatlamps on the ham in the deli" feel if you're sitting under it. Its attractive though neutral design fits well into my decor. I suggested a dimmer for it but no biggie, I'm real happy with it!

We've bought about a dozen of these over the past year or so. Most we use for reading lamps beside a bed or chair, but we've also taken to giving them to nephews and nieces who are becoming avid readers. Good for both old eyes and young ones.

Fairly easy to assemble (keep pulling the excess cord through the base). Nice white 'daylight' for reading which can be contracted or expanded to the level that suits you. Compact design unobtrusive in any room yet provide the light you need for a project (concentrated) or a little more diffused for reading. My need is for a great floor lamp for reading and this one fills the bill nicely.

This unit, measured w/ two different high-end meters (Sunlight to Moonlight measurement capability), will produce around 14,000 LUX at wide beam, and around 24,000 LUX on narrow beam at 12-14 inches. I use it for my germination, seedlings, and even for supplemental lighting along w/ two 100,000 LUX LED units. Powerful enough to use as a light source for microscopes or for soft room lighting. We have 3 now, extremely well made, quite versatile, HIGHEST RECOMMENDATION, GREAT PRODUCT!! YOU WILL LOVE TO HAVE AT LEAST TWO AROUND ALL THE TIME.

I am a disabled Vet & I spend about 85% of my time in bed. In lieu of watching TV, I like to read. Prior to my purchase of this lamp I was constantly squinting because of standard light blub. Now I read more than ever and have no problems with dim or poor lighting!