Our 3 for $30 eyeshadow collections have been a big hit, but Great for Green Eyes is especially popular. The shadows in this collection work for all eye colors, but have the power to make almost-green eyes take on a more emerald hue, and make truly green eyes dazzling.

This beautiful set includes Luminous Shimmer Shadow in Lana, Satin Matte Shadow in Lilac and Luminous Shimmer Eyeliner in Carnevale. Here, we are showing the collection on Hannah, whose eye color shifts between blue and green. On the day we did the shoot, her eyes were looking particularly blue, but the collection definitely made them look more green. We applied Lana from lashes to brow with the #37 Blending Brush, then applied Lilac on her lid with the #36 Pointed Crease Brush. (It’s compact bristles give great color pay-off!) We lined with Carnevale on a damp #31 Fine Lining Brush.

To finish the look, we used a bit of Satin Matte Blush in Mimosa and Organic Nourishing Lip Balm in Sweet Pea.

Our makeup artists often receive questions about selecting the right eyeshadows for various eye colors. We have written several blog posts about great shades for different eye colors, which you can find here, here and here. But we know that people love to buy our Limited Edition collections. Combining that knowledge with the questions, we came up with the idea of 3 for $30 eyeshadow sets.

To make things very simple, our first three are designed to be perfect for blue eyes, brown eyes and green eyes. These 3 for $30 collections will be changing every six to eight weeks, and won’t always be based on eye color, but sometimes on things like pastels, brights or the perfect smoky eye. For the remainder of 2012, and beyond if our customers like them, we will have several of these sets available at any time. We hope they make your shopping easier!

The Brilliant for Brown Eyes collection features Luminous Shimmer Eyehadow in Opal, Satin Matte Eyeshadow in Putty and Luminous Shimmer Eyeliner in Nuit. These soft neutrals work for any eye color, but are especially beautiful on brown eyes, as you can see on our employee Devries. We applied Opal all over her eye area from lashes to brow, then applied Putty on the lid and in the crease. We lined with Nuit on a damp #33 Angle Liner Brush, and swirled the tiniest bit of Nuit at the outer corner of her eye and slightly into the crease. This simple look is great for every day, and we finished the look with Satin Matte Blush in Pink and Organic Nourishing Lipbalm in Sweet Pea. To take the eyeshadows in a more dramatic direction, apply the Opal with a damp brush, use Putty to only contour the crease, and use more liner, winging the ends up and out.

If you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of "Mornings with Nicolle Camarata from 6-9am." That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.

AP: What is your favorite part of your job?

NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.

AP: We also know you have another job, and that it is related to something you care very much about. Would you like to explain that?

NC: I am the director of Nicolle Shops Portland, a popular shopping website that promotes Portland and encourages people to buy locally. I really care about this city—its economic growth, its advancements in green technology, its national appeal for tourism, and all of the people and places that make it so special. I started Nicolle Shops Portland ten years ago to promote the Rose City and it is still exciting to cover my first true love, Portland, Oregon. I have been all over the world and I can honestly say that this is heaven on earth to me.

AP: Do you have children or pets?

NC: Oh yes! We have a busy household full of fun and laughter. I got married last summer and now in addition to my daughter Kaden, I have my husband Cory and his two kids, Justice and Lanie; two energetic dogs, Mojo and Rosie (named after the Rose City); and Lola and Billy Idol, our two cats. Our house is a constant whirlwind of activity!

AP: What do you do for fun?

NC: Playing by the water is my idea of fun. It is so soothing and I’m not even picky--rivers, lakes or beaches; boating, sun-bathing or swimming...if it's in the sun, I’m having fun. We moved over the holidays and are now two miles from the shore line and I am really excited about this summer!

AP: What inspires you?

NC: I’m inspired by possibility, the ever-evolving nature and limitlessness of our potential.

AP: What scares you?

NC: That something will happen to our precious children. Their safety and well-being is our top priority but as any parent knows, only in our control to a degree. Being a protective parent of kids who are getting older is always scary!

AP: How do you define beauty?

NC: Beauty comes from the inside and makes you shine on the outside. It’s a glimpse of someone’s genuine and loving spirit combined with their strong sense of self and purpose that makes them beautiful.

AP: What’s always in your handbag?

NC: My camera! I use it daily to remember and record what is important to me. Just yesterday I took pictures of my children all eating ice cream out of the carton, the dogs snuggling in front of the fire, and several store fronts and shop owners on NW 23rd for work.

AP: What surprises people about you?

NC: I’m not sure. Most of my life has been an open book since I grew up here and I’ve been doing radio and television for so long. People usually feel like they know me way before we’ve even met. But, I think it surprises some people that I like to sew, scrapbook, garden and bake. I am going to be really good at being a little old lady!

AP: What book have you read lately that you really enjoyed?

NC: I got The Official Dictionary of Sarcasm for Christmas, and have really enjoyed reading it. It is written by James Napoli, the executive vice president of the National Sarcasm Society) and he has a ridiculously unapologetic sense of humor that is hysterical.

AP: Who would you invite to your fantasy dinner party? (Living or deceased, from different eras—no rules!)

NC: I would invite my dad, Babe Camarata. He passed away suddenly when my mom was pregnant with me and naturally I would like to meet him. It broke my mom’s heart and she never remarried. She was going to name me after him, but she jokes that I was too ugly of a newborn to be named Babe! But I kept my maiden name to honor his memory and I inherited his eyebrows.

AP: Is there anything else you want people to know about you?

NC: Don’t let the small stature and big smile fool you. I am older and smarter than I look!

To get Nicolle’s naturally gorgeous look:

One of Nicolle’s favorite Alima Pure products is our Pistachio Color Balancing Powder. We applied some Pistachio with a #15 brush to her cheeks and nose area to tone down a little redness. Then we applied her Warm 2 Satin Matte Foundation with a #25 Foundation Brush and added a bit of Mimosa Satin Matte Blush to the apples of her cheeks with a #17 brush. Because Nicolle was wearing a turtleneck for some of the shoot, we contoured along her jaw-line with a bit of Mauna Loa Bronzer and the #17 brush.

On her eyes, we applied Luminous Shimmer Eyeshadow in Venus with a slightly damp #37 brush from her lashes to her brows. Her crease was contoured with Satin Matte Eyeshadow in Raven on a #36 Crease brush. We swirled a little more Raven at the outer corner of the eye for a little added drama. Luminous Shimmer Eyeliner in Paparazzi was applied along the upper lash line with a damp #33 brush. To finish the look, we slipped on a bit of Organic Nourishing Lipbalm in Sugar Plum!

To get Nicolle's complete look or to shop Alima Pure collections, click here.

You have probably been told that when you apply your makeup, you need to pick either warm or cool colors and stick to them for your entire face. While that isn't bad advice, there are exceptions to the rule, and conveniently, our Cold Outside and Warm Inside collections contain some of the very best shades with which to break the rules!

Justine is wearing shades from both Cold Outside and Warm Inside. We started with her Beige 4 foundation. We brushed Rosy Cheeks form the Cold Outside collection on the apples of her cheeks.

On her eyes, we applied Candlelight from the Warm Inside Collection from lashes to brows. On her lids, we applied Mulled Cider, also from Warm Inside. Then we used a damp #33 Angle Liner Brush to line her upper lid with Jack Frost from Cold Outside, winging the liner at the outer corner just a bit. When you are thinking of mixing warms and cools, remember that golden shades look especially beautiful with blues and purples.

We finished the look with a light dusting of shimmer powder Fire Light from Warm Inside on the tops of her cheekbones, and shined her lips with Organic Nourishing Lipbalm in Mango. Who knew breaking rules could be so pretty?

You've seen Cold Outside on a real person, and now here is Warm Inside on Jessica!

We started with her foundation, Beige 2. Then we applied Candlelight from her lashes to her brows and Mulled Cider on her lids. We brushed Hot Toddy into the crease, and concentrated a little bit at the outer corner of her eye, then applied it with a damp #33 brush along her upper lashes. A touch of Satin Matte Eyeshadow in Raven filled in her brows.

We swept Firelight Luminous Shimmer Powder along the tops of Jessica's cheekbones with the #23 Kitten Brush, and dusted what remained on the brush across her forehead. We added a touch of Satin Matte Blush in Pink to the apples of her cheeks, and finished the look with a sheer layer of Organic Nourishing Lip Balm in Sweet Pea.

If you've been eyeing the Cold Outside holiday collection, but wondering if you could really pull off those vivid, cool tones, we hope this helps. We applied the colors to our model, Nikki, so you can see how fantastic they look on a real person.

Nikki is wearing Beige 4 foundation and the entire "Cold Outside" collection. We applied Snowdrift from her lashes to her brows, and then put Snow Angel on the inner 2/3 of her lid. With a damp brush, we lined under her lower lashes with Snow Angel. We then applied Jack Frost to the outer 1/3 of her lid, and blended it gently into the crease. With a damp brush, we lined her upper lashes with Jack Frost.

We gently applied a little Rosy Cheeks to the apples of her cheeks, and slicked on some Cranberry Organic Nourishing Lip Balm as the finishing touch. We think Nikki looks beautiful! Her image is unretouched.

Capture the excitement of the backstage area of a runway show with Alima Pure's new Fall Runway Collection. In six easy steps, you can create a photo-perfect look!

Apply Backstage Satin Matte Eyeshadow from lashes to brow. This soft, pale pink is like silk lingerie for your lids.

Sweep Front Row Luminous Shimmer Eyeshadow on your lids, from lashes to crease. Smudge a little under the lower lashes for added drama and sparkle. This shimmering, pale gold is the perfect accessory to any look.

Brush Press Pass Luminous Shimmer Eyeshadow into the crease and concentrate at the outer corner of the eye. This deep taupe is as versatile as your best cashmere sweater.

With a damp brush, line your upper lash line with Catwalk Luminous Shimmer Eyeliner. Just as you slip on your serious footwear to complete your outfit, Catwalk finishes your eye look with flair.

Swirl Soft Plum Satin Matte Blush onto the apples of the cheeks, blending up along the cheekbones and back towards the hairline.

Apply Holly Berry Organic Nourishing Lip Balm for a soft red pout that is never over the top.

The Fall Runway Collection of four full-sized eyeshadows is available for $30 for a limited time only from www.alimapure.com. $2 from each sale is donated to The Global Fund for Women. Azalea Satin Matte Blush and Holly Berry Organic Nourishing Lip Balm are sold separately.