Apple has announced that it's now shipping Motion, a pro-level real-time motion graphics application. This release solidifies the company's increasingly tight grip on the professional digital video editing and production market.

“Motion grabbed the spotlight, along with the best of show awards, at the National Association of Broadcasters convention,” said Rob Schoeben, vice president, applications marketing. “With its revolutionary technology, breakthrough ease-of-use and low $299 price tag, Motion will do for motion graphics what Final Cut Pro did for non-linear editing — bring the ability to create pro-quality results to the broader market.”