Win with real-time action.We understand that action is key. Which is why we built Audience Manager to quickly bring in data, deliver up-to-the-minute insights, and activate segments in real time to deliver incredible experiences.

How we're different

Agnostic platform

Adobe Audience Manager pulls together data from any source, creates audiences, and exports segments to any destination. And unlike some data management platforms, we don’t sell data, which ensures you can shop unbiased for third-party sources. It works as part of the Adobe Experience Cloud technology stack but also integrates seamlessly with third-party solutions you may be using, so you can always deliver the best experiences for your customers.

Transparency

As a complete and transparent data management solution, our core features are built in-house and included without additional fees. Custom data sets can also be provisioned without extra costs. Our technology and modeling methods are clearly documented, so you have all the options available from the start to make the most of our data management platform.

AI Technology

Artificial intelligence is the wave of the future, but for us the future is already here. Our AI and machine learning framework, Adobe Sensei, takes our DMP to the next level. Now, you can find valuable new audiences and estimate audience-segment reach with higher confidence. But that’s just a start. We’re introducing Data Science Workspace to allow your data scientists to use their own algorithms or utilize multiple built-in models to bring you even deeper insights.

Let’s talk about what Adobe Audience Manager can do for your business.

Let’s talk about what Adobe Audience Manager can do for your business.

Adobe Audience Manager

Adobe Audience Manager

Adobe Primetime

Adobe Primetime

Adobe Primetime

Adobe Primetime

Adobe Campaign

Adobe Campaign

disclaimer

disclaimer

*This graphic was published by Forrester, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available upon request from Adobe.

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