Schmarder Will Conduct Digital Marketing Study

Evanne Schmarder, principal of Roadabode Productions and co-author of “Unconventional Wisdom Works: 25 Marketing Strategies to Build Your Outdoor Recreation Business Today,” announced that her firm will conduct an in-depth digital marketing benchmark study for the outdoor hospitality industry. According to a press release, the study is slated to take place in the first quarter of 2013.

“Some of the most frequent questions I receive from park owners and operators as well as industry leaders is concerning online marketing performance as it relates to their peers,” Schmarder said, noting that e-mail open rates, social media and digital marketing platforms were some of the key topics. “This study is timely and will provide insightful and actionable answers to this always present conundrum.”

She said the study is expected to shed light on a broad spectrum of digital marketing practices and tools and provide “clear direction to business owners for moving forward in today’s often overwhelming marketing landscape.”

For additional information contact Schmarder at evanne@roadabode or (702) 460-9863.