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Tuesday, 6 March 2012

The Singing Machine makes appearance on ABC’s The View

The Singing Machine Co. (OTC:SMDM) appeared Friday on ABC’s daytime entertainment talk show The View, the company said Monday.

The
Karaoke machine maker’s 4TV device was featured in a Dr. Gadget segment
which highlighted five of the coolest new gadgets on the market.

Dr.
Gadget, a radio and TV personality, showcased the product during a one
minute clip and described it as the “new wave and new evolution of
karaoke.”

The company officially introduced the Singing Machine
4TV – the industry's first home karaoke machine to support digital
karaoke downloads in MP3+G format.

The 4TV product also offers a
USB microphone and remote-control as well as interactive user interface
to control users' karaoke experience.

The machine is also
compatible with traditional CD+G discs, and enables users to download
songs to a jump-drive, making for an easier user experience.

The
Singing Machine's Marketing co-ordinator Kelli Bodinizzo said: "We were
very excited to feature the new Singing Machine 4TV on The View as one
of Dr. Gadget's coolest new gadgets on the market."

"When we were
approached to be a part of the show, it was really a no-brainer. The
View is a highly-respected, phenomenal program and Dr. Gadget is the
best at what he does."

Each member of the 200 person audience got
a Singing Machine 4TV to take home, as well as one lucky audience
member watching at home.

The company, which emerged from
bankruptcy in 1998 and underwent a restructuring in 2004, had launched
its online karaoke music download business in 2009. Through its
partnership with content provider Stingray Digital, The Singing Machine
became the first to provide legal karaoke downloads.

The business is 51 percent owned by a large manufacturing company in China, named Starlight, who acquired the stake in 2007.

The company's products are now featured across 1,800 stores across the U.S., with plans to expand its presence abroad.

Sales
on last year's Black Friday, known as the day after the Thanksgiving
holiday in the U.S. and the start of the holiday shopping season, met
internal expectations for the karaoke machine maker.

The Singing Machine participated in Black Friday promotions with various retailers like Toys ‘R’ Us, Target (NYSE:TGT) and Kohl’s (NYSE:KSS). It also saw record Black Friday sales from Wal-Mart.com (NYSE:WMT) and through online retailers like Amazon.com (NASDAQ:AMZN).

The
company, whose karaoke machines, accessories, karaoke music downloads,
and musical instruments are sold under the brands of Singing Machine and
Sound X, said it made roughly $1.3 million in sales on Black Friday
alone.