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Event to Provide Market Analysis and Industry Forecast of the Solar PV Market in China and Globally

Figure 1: Global Annual PV Industry Demand and Growth Rates

“Fully understanding the dynamics of global PV supply and demand has become an absolute necessity for any company wishing to navigate the corporate shakeout that is set to last into 2014,” noted Finlay Colville, Vice President at NPD Solarbuzz.

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The solar PV industry is currently at its most critical juncture to date. End-market demand has recorded a blistering compound annual growth rate of 76% since 2007, reaching 27 GW during 2011. However, large corporate losses and high-profile insolvencies are being reported regularly, even from legacy market leaders.

The China PV industry is formulating plans for growth in both the upstream/supply and downstream/demand segments. Decisions made in China today will have a profound impact on every company serving the PV industry. From the amount of polysilicon and raw materials imported into China, to the geographic split of modules exported from the country, all PV stakeholders must understand the key issues driving PV supply and demand into and out of China.

Leveraging more than a decade of expertise in global PV supply and demand market research, NPD Solarbuzz today announced it will host its inaugural Solarbuzz China PV Conference in Shanghai, China. This two-day event will take place July 19-20, 2012 at the Renaissance Shanghai Yangtze Hotel, and will provide valuable insight and critical market data to help the PV supply chain effectively develop business strategies.

The NPD Solarbuzz China PV Conference is targeted specifically to PV manufacturers, equipment and materials suppliers, developers, industry experts and policy influencers. The conference themes and invited speakers have been chosen specifically to provide the most comprehensive coverage of key factors that have the strongest impact on PV supply, demand and company profitability. The latest market forecast will be covered by prominent NPD Solarbuzz market analysts, while senior executives from the industry’s top manufacturers will outline different strategies being used by domestic and global pace-setters.

“Fully understanding the dynamics of global PV supply and demand has become an absolute necessity for any company wishing to navigate the corporate shakeout that is set to last into 2014. When assessing the strongest drivers behind PV supply and demand today, there is no region—or indeed country—that contributes to this analysis with more urgency and relevance than China,” noted Finlay Colville, Vice President at NPD Solarbuzz. “We are excited to host our first PV Conference in this key region and share our latest marketing data and insights on the state of the PV market.”

During the Solarbuzz China PV Conference, leading PV market analysts from NPD Solarbuzz and senior executives from top-tier manufacturers such as JA Solar, Jinko and Hareon will provide detailed market information and competitive strategies covering the entire PV supply chain. In particular, analysts will explore the most pressing issues affecting the PV industry today, including:

Which emerging countries and regions will drive new PV demand out to 2016?

Which technologies are the key candidates to drive cell efficiencies above 20%?

What are the leading indicators affecting future ASPs through the PV value chain?

The 2012 Solarbuzz China PV Conference will provide an opportunity to network with global industry players and key Solarbuzz analysts. Attendees will obtain the latest market information across the whole supply chain, explore important trends in the PV industry and identify competitive strategies for corporate success.

The two-day conference will include over 20 presentations organized into the following six sessions:

About NPD Solarbuzz
NPD Solarbuzz, part of The NPD Group, is a globally recognized market research business focused on solar energy and photovoltaic industries. Since 2001, NPD Solarbuzz has grown its client-base to include many of the largest global PV manufacturers, major investment banks, equipment manufacturers, materials suppliers, hedge fund companies, and a vast range of other multi-nationals. NPD Solarbuzz offers a wide array of reports, including Marketbuzz, an annual global PV industry report, and Solarbuzz Quarterly, which details both historical and forecast data on the global PV supply chain. The company’s research also provides annual downstream PV market reports by region for Europe, Asia Pacific and US markets. In addition, Solarbuzz.com is a recognized and respected online resource within the solar industry. For more information, visit http://www.solarbuzz.com or follow us on Twitter at @Solarbuzz.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.
Solarbuzz and Marketbuzz are registered trademarks of The NPD Group.