The fact that a decision is made is a relief, a comfort; it is satisfying to remove
uncertainty and indecision. Occult and questionable decision procedures are likely to be
especially attractive in situations where logic and rational thinking appear useless, such
as in deciding whether to marry someone or where to go hunting when it doesn't seem
that there is any game anywhere or where to invest in the stock market.

Irrational decision procedures can seem quite rational to their users not only because
they "work" in the sense of arriving at a decision but they "work" in
the sense of arriving at an acceptable or demonstrably satisfactory outcome, i.e., you're
happy with your wife (or glad you didn't get married); the hunters find some game; your
stock portfolio isn't much worse than anyone else's, maybe even a little better, etc.