Abstract

This article presents the results of a satisfaction survey carried out with a College located in Ponte Nova/MG-Brazil. The research in question, aimed to verify what are the factors that affect the formation of the image of a school of higher education, the perception of your target audience. Among the multivariate techniques used in this paper we can highlight the principal component analysis (PCA) and factor analysis (FA) aimed mainly to reduce a large amount of data to a smaller set, to convey as much information possible. The results achieved through the analysis of the variables obtained by the survey, can serve as a basis for establishing improvement targets for forming the image of an institution of higher education, because they represent the views of the main public that establishment.

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