Build Relationships, Not Links

Inspiration-related currencies . People who value these currencies want to find meaning in what they're doing. To appeal to these people, approach them with a cause, something that will lead to a greater good. Task-related currencies . Task-related currencies are often highly valued where supplies and resources may be scarce. Offer them your client’s expertise on a topic that’s relevant to their site that they haven’t covered yet. Position-related currencies . People who value this currency focus on recognition, reputation, and visibility. Create content relevant to their interests that make an active attempt to engage them, either directly through the content or through social channels. Relationship-related currencies . People who value relationships want to belong. These people want to feel connected on a personal level, with you or the organization you’re representing. ...