OUR SESSIONS

After last year's success, we are pleased to be back for another year and more sessions as part of the Arabian Travel Market, the leading global event for the Middle East inbound and outbound travel industry. Make sure to block your diary for our sessions:

Mobile Engagement: Geo-Fencing, Beacons & Service Design in Travel

Monday 25 April 14:30– 15:30 pm

Seven years into the mobile revolution and much of the industry is still trying to find its way in what still seems like a relatively new space for businesses that are not 'digital at heart'. In this session, we’re going to talk about where mobile has come and where it’s heading, with a shift in focus from the marketing opportunity of yesterday to the service design opportunity of tomorrow.

If you’re a Destination, Hotelier, Airline or Attraction this session is going to help you learn to not only engage your customers as part of an integrated digital visitor experience, but also increase yield and satisfaction through spatial management. We’re going to cut through the complexities of beacon and geo-fencing technology to get right to the point which matters; how to affordably deploy and scale the latest smartphone technology. With reactions from respected travel industry leaders, succeed at providing the best visitor experience, mobile loyalty, digital service design, and ancillary in-trip sales with this session.

Speakers:

Immersive content is not new, but in 2016 it's going to hit the mainstream. Who’d thought that the old saying ‘content is king’ would stand true years after the dark days of SEO trickery were over? Driven by the smartphone revolution and 4G LTE technology, now is the time to invest in rich content. If you’re a premium brand in tourism, whether a destination, flagship property or attraction, 360° video is now more affordable than ever before to produce and fully integrated within YouTube. In 2016, creating a fully immersive virtual reality brand experience is now easier than ever, with Google’s cardboard providing a brand friendly solution to take deep engaging content to the masses.

In this session, we’re going to look at brilliant case studies from destinations, attractions and hotels. We’re also going to take the subject a lot further, with a live demo of how the future of VR Storytelling will look, as we re-inact a live concert and demonstrate how 3D content will soon develop into 4D multi-sensorial experiences.

Speakers:

Ali Hashmi | Google

Stewart Smith| Sojern

Martin Steger| Caliber Interactive

The Snapchat Generation: How Gen Z's Find Travel Inspiration

Wednesday 27 April 13:10 - 14:10

Granted, in 2015 we focused a lot on ‘Millennial Traveller’ but this year as millennials become the largest tourism market (yay!), we turn our attention to what will surpass them. Snapchat is a phenomenon that has hit the tourism industry with bewilderment as to its value and indeed the value of Gen Z. It’s fair to say the little is known about the travel habits of Gen Z yet, we know a bit, we understand how they think and tick, but we can only predict how they will mature into becoming a serious travel market with an expendable income.

One thing is clear, the ‘Snapchat Generation’ of tomorrow have distinctly different habits of their elder millennial siblings. Preferring messaging to traditional notions of social, we’re seeing yet a further evolution of this social-mobile space which for travel will lead to profound differences in how we acquire, convert and engage with our future visitors. Join us to gain anecdotal insight on the next generation with thought provoking reactions on the rise of snapchat, micro-messaging and future traveller.

Martin Steger is the acting Regional Director MENA at Caliber Interactive DMCC, a digital marketing agency, and Regional Lead Middle East at SeeInsideGroup, an agency specialized in virtual... Read More →

Who we are?

The Digital Tourism Think Tank is the name given to this initiative, which aims at providing thought leadership to the tourism industry in digital marketing best practice. This project was created by Nick Hall, Managing Director at
SE1 Media who has more than 10 years experience working in digital tourism marketing, both in the marketing sector and in Read More ...Contact Us