#BoycottHashtags

Before you post on social media with that hashtag of disapprobation, I would humbly submit the following questions, intended purely for your consideration and self-reflection:

Does this particular “outrage” actually affect your life directly and personally? If so, how? Be specific.

If it does affect your life directly, is a social media post or hashtag campaign the best and most productive approach to addressing this issue? In other words, are you trying to “cancel” this person or group, or are you seeking real restitution/recompense of some kind? If seeking restitution, how will this social media post accomplish that? Would contacting them directly be more effective?

If you are seeking to “cancel” your target, what is your ultimate desired outcome? Be specific. Does that outcome seem appropriate, when compared to the offense in question? If you explained this situation to someone who isn’t on social media, would they understand where you are coming from or would they look at you like you had grown another head?

If the outrage affects your life indirectly at best, what is your goal in using the social media hashtag approach? Be specific. (Note: “Raising awareness” is not an answer. We’re all aware.) Again, apply the “random person who doesn’t use social media” test. Would this explanation make sense to your neighbor? Your boss? Your elderly grandmother?

If you are using social media to call for or perpetuate a boycott of a certain business or product for ideological reasons, please consider how many times you have paid actual money to purchase this particular product or service in the last week? Month? Year? If it is a frequency greater than once a month, do you feel that diverting your custom to another business will accomplish the goal of your boycott? If so, how? Be specific.

Are you using a social media hashtag to protest a widespread corporate policy or the actions of a local employee? If a corporate policy, how do you hope your use of a hashtag on a social media post will change this policy? Be specific.

If an individual employee, what is your goal for publicly shaming this individual through the use of this hashtag? How do you want them to be brought to account? What do you want their punishment to be? How should this single decision affect the next 5-10 years of their life? Be specific.

Final question: If you, having learned of this outrageous statement or action by an individual or corporation, made the decision to post nothing, to say nothing, to move on with your life, would it result in a net-positive, net-negative, or net-neutral change to your life?

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So what’s my point? Is this just more self-righteous social-media-bashing from your buddy Dave?

No. Here’s my point: While there are real issues of injustice and inequality that should call for our voices, votes, and vigilance, so much of our trendy outrage (whether on social media or even broadcast media) is exactly that: a trend. It’s not real–it’s fashion.

Good grief, just tonight, there was a Twitter trending topic about Jason Momoa (Aquaman), and how a few random people on social media critiqued his slightly-less-chiseled body while he was on vacation. There were hundreds, even thousands, of tweets in response, almost all commenting on the “controversy” in disbelief. I’m embarrassed to admit, I contributed to that number.

It’s a silly example, but this is the very epitome of “fake news.” It’s not real information. It’s stupid. It’s a fart in the wind. It affects my life absolutely ZERO. Yet, I’m thinking about it right now.

A slightly less-recent but more well-known example: A customer at a SINGLE STARBUCKS LOCATION in Arizona asked the manager to ask some police officers to leave because the person felt uncomfortable. The Starbucks manager, put in an awkward position, asked the officers to leave. Should he/she have told the person making the complaint that the officers have the same right to be there as they do? I think so. But instead, the officers were asked to leave, and there was a NATIONAL TRENDING HASHTAG to “dump” Starbucks as a result. Because of one customer and one employee. That’s like boycotting all Honda vehicles because my van’s seatbelt “tongue” piece keeps slipping down to the floor ever since the little plastic button broke.

Perspective, people. That’s all I’m saying. Have a bit of perspective.