Concerned Consumer Index

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on supermarkets; Views on topical issues related to the economy

Populus interviewed a random sample of 1194 adults aged 18+ by telephone between 28th March 2008 and 31st March 2008. Interviews were conducted across England and the results have been weighted to be representative of all English adults.