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A major reason why the stakes are so high in the FTC’s review of
the Google-DoubleClick merger is how remarkably fast online
advertising is overtaking other advertising industry segments that have
been around for decades.

Google CEO Eric Schmidt wrote to FCC Chair Kevin Martin Friday
saying Google will commit the reserve price of $4.6 billion
to the 700Mhz wireless spectrum auction if it goes forward
with four open access conditions Google proposed in a July 9 letter.
The four conditions are:

Open applications: Consumers should be able to download
and utilize any software applications, content, or services they desire;

Open devices: Consumers should be able to utilize
a handheld communications device with whatever wireless network they
prefer;

Open services: Third parties (resellers) should be
able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and

Open networks: Third parties (like internet service
providers) should be able to interconnect at any technically feasible
point in a 700 MHz licensee’s wireless network.

We’re seeking to do public policy advocacy in a Googley way. Yes, we’re a
multinational corporation that argues for our positions before officials,
legislators, and opinion leaders. At the same time, we want our users
to be part of the effort, to know what we’re saying and why, and to help
us refine and improve our policy positions and advocacy strategies. With
input and ideas from our users, we’ll surely do a better job of fighting
for our common interests.