Tuesday, April 18, 2017

Nowadays there are many social channels available that we can use it to deliver brand messages to the target audience. The main and best known are Facebook, Instagram and increasingly popular Snapchat . Each better known and used by specific segments.

To reach the Millennial generation is important to know where they are, what their favourites ones and how is their usage habits. There isn’t better way to know it that listening from one of them their perception about.

Tuesday, December 6, 2016

Millennial Moms are mothers who were born between 1982 and 1994 (under 40 years).

According to statistics, about one in five mothers fit into this profile. Millenial moms are multitasking progeners with great affinity to the digital world and a marked preference for everything healthy and beneficial to the daily life of their family.

That is why Millenial Moms make more purchasing decisions based on the nutrition of their children as shown by the following infographics developed by Influester, which will help us understand this new habit of consumption where the nutritional value of each product is the deciding factor at the time of purchase.

Thursday, November 24, 2016

There's no better place to find Millennials than the Internet. The technological advances and the creation of new social networks have changed the mentallity of this generation, in fact, they evaluate the content which is published in this new enviromment, being more susceptible to be influenced by the comments generated by others.

According to a survey conducted by Fluent, Facebook is positioned as the favorite Social Network for Millennial women but it has been the pioneer of this digital transformation, for this reason, it's common to find there the older members of this generation.

YouTube is being stronger each day because the creators of content of this generation are transforming theirselves into an influencers and being the reference channel for the customers purchase decisions.

Instagram, the social network known for sharing photos is the favorite one of the younger generations and where their attention can surely be captured, if the campaigns which are being developed, fit with kind of content. Taking into account the new features presented last year, definitely, it's the place to be.

Finally, Snapchat is a new network preferred by the youngest of this generation. Snapchat includes referenced filters being for the market a great opportunity to capture and viralize its brand content and convert them into prosumers.

Undoubtedly, a good communication strategy coupled with the analysis of these networks, it's a great opportunity to develop creative campaigns that our audience will love, keeping in their mind our brand communication.

Tuesday, November 15, 2016

Currently, Millenials are dominating the communication of brands as consumers, but in a few years, their position will be shared with the children who are called Generation Z, in fact, they are taking a leading role increasingly in the decision purchase maked by their parents and sometimes by themselves.

We are starting to notice how these generation have significant differences with their predecessors, from their aspirations to their way of communication on the online enviroment which will change to a new status quo that certainly has to be analyzed in advance to adapt to their new trends.

That's why it is necesary to analyze the information that we have from them so, like the Millennial Generation, would be possible to define their characteristics and find the most effective way of communication.

The following infographic by Marketo shows the main differences of this generation and gives us a fairly broad context of how it is positioned within the mainstream media.

Tuesday, November 8, 2016

Generation Z, formed by all those who born from 1995 to 2010, is a challenge for companies because they have to be adapted to this new target and the new market trends. They have the peculiarity that they were born and grew up in an environment full of gadgets and new technologies, in fact, they have accustomed to find almost immediately what they are looking for through this new technologies.

This group represents 20% of the world's population and companies are studying the consumption behaviour of this group of young people because it is different from the Millennials buying behaviour.

In spite of being very similar to Millennials, this generation is changing its habits and using technology of its social surroundings more consciously than its predecessors, as the way it shows the following infographic developed by the website ticsyformación.