TheVerge - Google has just introduced an optional new feature for its AdWords customers called "Search As You Type." As the name suggests, it brings results as users type queries into the search bar on third-party retailer sites. If that sounds familiar that's because it is: the functionality isn't much different that Google Chrome Instant search, and the technology has been used on many sites (Apple, eBay, and Intel come to mind) for quite some time. The difference is that Google's implementation doesn't require any heavy lifting or custom website development.