Sephora and Pantone Debut Pop-Up Color Shop

April 12, 2012

Pop-up stores are all the rage. Just ask the designers at the recent
IIDA NY event
panel where they discussed the trend's effect on retail design. So when
Pantone LLC
teamed up with
Sephora USA
to publicize and sell the
2012 Color of the Year PANTONE® 17-1463 Tangerine Tango
, Sephora decided to go the pop-up route. Designed and executed by
Neverstop
, the 23-foot wide by 43-foot long pop-up Color Shop has a mechanized door that fans out to resemble the iconic Pantone color book (photo above) showcasing the Color of the Year. The mobile unit also features a black and orange makeup studio (photo below) stocked with the Sephora + Pantone Universe beauty collection and a digital display on one wall with a live
Twitter feed
. The pop-ups next stop:
The Grove
in Los Angeles from April 18-22.