We recently ventured out on a school night to catch the hardest working entertainer in Denton, Chris “AV the Great” Avant, doing his thing. It had been too long since we checked out the thriving, local hip hop scene, and the raucous energy radiating throughout the venue made us feel like fools for staying away so long. Avant’s undeniable talents, and the passion he brings to his trade, are sure to keep us coming back again and again and again to see what AV the Great has in store for Denton – not to mention the world.

AV, how would you describe your flow?

AV: I wrote this the other day, and I think it best describes my style: "Is he Gangsta rap, street rap, trap rap, or concious?? Why I gotta choose one? I like having options!"

What's the current state of hip hop in Denton?

It's as strong as it's ever been. Gold mine if you're looking into investing in entertainment. The artists are together. We just have to get the public to stop feeling like if I listen to this DFW artist, then I can't listen to this DFW Artist. That’s the dumbest shit ever. Like, you listen to all of these other musicians from New York, Miami, Cali, ATL, Louisiana, but you act as though you can't listen to more than one rapper from your own city. That is dumb as hell.

How have you honed your craft over the years?

The premise is the same, but the confidence has grown and made my delivery better. At some point in time, I just said IDGAF what nobody says or thinks about my music. I’m talking about my life and the things that affect me – not what is politically correct or the trend in pop culture.

What comes first - the rhymes or the music?

Both. There is no preferred method. With “9th Grade”, I found the beat first, then I wrote the 1st verse, free-styled the hook, the 2nd verse then came out, and then I wrote the third verse.

You mention “Brenda’s baby” at the end of “9th Grade.” Is that a Tupac reference?

Yep.

...putting this city on the map permanently in the Hip Hop world, and becoming The Greatest artist to ever come out of this area

“9th Grade” is a cautionary tale spiked with anger and passion. Why is it so important for a song like this to be heard?

“9th Grade” is all facts. People relate to facts, and everybody relates to High School. It puts the older listener in a reminiscent state, a deep emotional drift to the past, and it puts the current student in either a trance of "I feel what he is saying, this is happening now at my school" – or "I know what to look out for.” A song like this allows me to connect with the audience because when you hear it, you know I'm not lying. It's not really angry it's just emotion.

Would you call yourself an entertainer or an educator?

I’d call myself a hip hop ARTIST.

Tell us some artists that we might not have heard of - but should definitely check out?

My whole Trunk Pop Team is coming, and Shaheed Flow is a kid at Denton High School who has a lot of drive and ambition.

What's next for AV?

New album in 2014, bringing bigger and better shows to Denton, more videos, more money, and a nationwide presence. Helping as many people as I can, putting this city on the map permanently in the Hip Hop world, and becoming The Greatest artist to ever come out of this area – that’s that's the overall goal.

AV the Great is a man with a plan. His recent track record of success – he was one of the highlights of this year’s Rock Lottery, and his video for “9th Grade” racked up over 20,000 views in the first week – suggests his master plan has a damn good shot at becoming reality. Don’t sleep on this one, Dentonites. Get out to the club, and watch AV the Great blow the doors off the joint. You’re next chance isn't far off. AV is playing all the time - keep an eye on the Den10 for his next local show. Be there or regret it for the next 365 days.