Doc Gives Lessons in PR Writing

Doc Searls has written an excellent rant about PR email releases over at IT Garage, including tips on how to write this kind of tripe. Since I started writing for InfoWorld a year ago or so, I've started to get these too. They are just short of SPAM. The example Doc quotes is not unusual or rare. There are a lot of companies who pay good money to PR firms to generate these and send them out to people who are subsequently annoyed by them. Go figure.