Have you ever been to one of those “escape room” experiences? These immersive, themed attractions are becoming quite popular with young people. The experience allows a group of people to work together, as they must uncover clues to escape from a locked room under a certain time limit.

To promote the 2017 Escape SUV to millennials, Ford created its own version of a room escape experience with the help of Escape the Room founder Victor Blake. But instead of solving riddles and uncovering clues about zombies, jewel heists, or national security, these Ford’s Escape the Room games teach participants about the 2017 Escape SUV.

The immersive, interactive game consists of five rooms, with each area dedicated to uncovering facts about the 2017 Escape, from its connected tech to its autonomous features.

Reactions are that the game is a lot of fun and a great way to learn about the Escape. It might be worth the trip to travel to New York City and try the challenge yourself!