Tributes.com and Life Celebration Announce Partnership

Tributes Integrates the Life Celebration Experience to Create a Comprehensive, Permanent Online Solution for Celebrating and Honoring Loved Ones for Generations

BOSTON, MA ­– March 31, 2011 – Tributes, Inc., the online resource for local and national obituary news, announced today that they have been selected by Life Celebration to provide the obituary platform for their Life Celebration community homes. The member homes are the recognized leaders in helping families co-create meaningful and personal experiences encompassing their loved one’s unique personality, talents, interests, passions, and relationships. Life Celebration also offers an insightful, highly original, and yet eminently practical training curriculum for funeral homes to stage compelling experiences. They also create a variety of their own privately designed unique and personal keepsakes to funeral homes across the country, which Tributes has seamlessly integrated into their premier Eternal Tribute online obituary product. Life Celebration and Tributes.com will be launching their “co-created” solution this month, as well as introduce it to the Life Celebration Community. This will simultaneously enhance both their online obituary program and use of the Life Celebration memories collection while generating new revenue streams.

"Life Celebration conducted a thorough search for the best technology company in the profession to be our strategic partner and take our Life Celebration print collateral experience to the Internet for both our families and our partners” said Gerry Givnish, President, Life Celebration. “Tributes.com without a doubt was the clear choice for us to deliver the level of integration and functionality that we were looking for to take our online obituary program to the next level."

“Life Celebration is a recognized leader in the funeral profession in guiding families to deeply personal – and transforming – Life Celebration Experiences within their funeral homes and through their partnerships,” said John Heald, Vice President of Sales and Business Development for Tributes, Inc. “We are very pleased to be working closely with Life Celebration to further enhance their offering by combining the strength of the Eternal Tribute to provide a rich and tightly integrated online platform for remembering and celebrating life.”

About Tributes.com:

Tributes.com is the online resource for current local and national obituary news, lasting personal tributes and online community providing support during times of loss and grieving. Through one centralized national web destination, with over 90 million current and historical death records dating back to the 1930s, Tributes has made obituary and online memorial service information easily accessible so people can come together online and offline to remember and share the treasured stories of the important people in their lives who have passed away. Monster.com founder Jeff Taylor officially launched Tributes.com in February 2008. For more information about Tributes.com, please visit our website at www.tributes.com or contact us at media@tributes.com.

About Life Celebration:

Originating in Pennsylvania and New Jersey, the Life Celebration community has grown membership throughout Arizona, Maryland, Virginia, Tennessee, Florida, New England, the Midwest and most recently across the border into Montreal and Quebec. The program provides other Life Celebration Community Home members with a comprehensive suite of solutions known as The Life Celebration Experience. Developed by funeral directors for funeral directors, Life Celebration specifically addresses the growing and unmet desires of families for memorable and personalized funeral experiences. The Life Celebration comprehensive education and training program gives funeral homes the capability to expertly fulfill this need consistently, profitably, and with the utmost integrity. It draws on best practices and principles from within the profession as well as strategic thinking and expertise of the leaders in the Experience Economy. To eliminate customer sacrifice, which is the gap between what customers settle for and what they want exactly, Life Celebration provides the proper training to find out the customer needs: the unknown, spoken, and unspoken. Life Celebration combines an experience-driven strategy with the proven methodologies, high-touch training, and innovative tools to enable it.

Helping funeral professionals stage meaningful and memorable funeral experiences is at the very core of the Life Celebration approach. It’s based on the strategies, methodologies and frameworks of a groundbreaking book by best-selling authors B. Joseph Pine II&James H. Gilmore, The Experience Economy: Work Is Theatre&Every Business a Stage. To date, the book has been published in 12 languages, selling tens of thousands of copies. It was recently listed among the “100 Best Business Books of All Time” by business book website CEORead.com.

The Life Celebration memories collection provides funeral professionals with the capability to expertly stage personal and engaging experiences with families while creating new revenue and growth opportunities for the funeral home.

For families, the Life Celebration Experience represents a final opportunity to co-create a profound and inherently personal tribute to their loved one, forging lasting memories that will remain long after the funeral. By celebrating a life in this way, families strengthen their traditions, renew their ties, and create a shared experience that begins the long healing process.

Life Celebration is changing the funeral experience for families, employees, and funeral homes alike. For more information please visit http://www.lifecelebrationinc.com.

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At Tributes.com we believe that Every Life has a Story that deserves to be told and preserved.

Tributes.com is the online source for current local and national obituary news and a supportive community where friends and family can come together during times of loss and grieving to honor the memories of their loved ones with lasting personal tributes.