Bing Network search volume trends by industry in Europe

Planning Tools, Tool

As the seasons change, so does consumer behaviour. Targeting the right customer, at the right time, is essential to driving deeper connections with consumers and can be key to ensuring that your advertising is effective and cost-efficient. With historical traffic data, you can plan your campaign and bidding around peak times of the year when European searchers on Bing are most active within your industry. Use the tool below to easily see search-volume trends by country, industry and sub-industry. Research even further by device-type, demographics and audience size.

Source: Bing internal data based on searches made on Bing sites, July 2015 – June 2016 in UK, France, Germany, Italy, Spain, the Netherlands, Sweden, Finland, Norway, and Denmark. Data is normalized to reflect seasonal highs and lows relative to the annual monthly average baseline.