The "Ideen-Salon" is based in Hamburg, the second-biggest city in Germany. Hamburg is known for being a "port to the world" and lies at the "Elbe" river. Although we do not want to be limited to Hamburg it may be an idea to make a visual connection to the city. But this does not have to be.

Another suggestion would be a visual interpretation of the "thought/idea -> word -> action" trinity.

The event itself is organized as follows: the idea owner presents his/hers idea in front of a small audience (typically 15-25 people), who will give well-ment, but critical feedback. That way an idea owner is able to gather feedback from other sources than friends/family and banks/VC. We deem this an important step on the way to a viable implementation of any non-trivial idea. Instead of being pressured into fabricating a business plan an idea owner can hone her idea by presenting and discussing it without the need to be perfect.