You will be sick of me soon saying there are only essentially two principles we need to worry about in this job – Relevance and Resonance…eventually the day will come when one of you will just stand up and say – “We get it Cribbes, you don’t have to tell us every time”. And your response whilst understandable still won’t stop me from continuing to do it – Why? Because I 100% believe that these are THE only two factors that determine success in business….that’s it – It’s only TWO factors.