[Webinar] Ensuring Data Accuracy with a Tag Management Policy

Written by Michael Loban

February 12, 2014

The quality of website analytics data we have is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review.

Top benefits for using Tag Management as a Data Distribution Tool can be illustrated with this graph (source: Anthony Myers of CMSwire.com).

Join us in this free webinar where we will discuss:

Current landscape of web analytics and tag management in the industry today

What a tag management policy is and why it is valuable for any organization

“Marketers are increasingly dependent on tag management systems to coordinate digital campaigns, a Forrester report has found, and the systems themselves have become indispensible for distributing data in the enterprise.” –Anthony Myers, CMSwire.com