Did you notice any difference between each of these? Titles can always improve, but spend some time trying to think of something that YOU would want to open--if this video did not come from you.

If you are contacting people directly (via email or face-to-face), you need to make sure that you help make them understand that you are here to solve a problem.

Key thing here:

Clarify the Benefit

Keep it Short ("This will only take 5 minutes of your time. Go ahead--Time me!")

Nobody wants to know in advance that they are wasting their time. Make it clear that you are a professional by acknowledging their time and business concerns.

2. Getting People to Watch Your Video

Now, it's showtime!

You need to find a way to get and keep their attention.

Grabbing The Video Viewer's Attention: Be Outrageous

Do something outrageous! People see so many things today. They do not have the time nor patience for more of the same.

If a video started THIS way, would you not be, at least, a LITTLE intrigued?

If you cannot DO something outrageous, promise something that will seem outrageous to them.

If you thought that results would take a year or more, would this not intrigue you?

Of course, you could do something in-between those two. You could IMPLY something scandalous or controversial. Many people cannot help but want to be the first to know something or have their say about the swirl of controversy.

Is Internet Marketing a RIPOFF?

Can you help but wonder whether you REALLY should do any internet marketing? Of course, good internet marketing is NOT a ripoff, but it probably got you to look...and your neighbor.

Keeping the Video Viewer's Attention: Anti-Yawn Ideas

Once you GOT their attention, your job has only begun.

You need to find ways to KEEP their attention.

QUICKLY describe a Key Benefit for them (not a feature)

Make it Emotional: Make them feel their current PAIN

Demonstrate How YOU are their Solution (to their PAIN)

Describe a Key Benefit: Do not mix-up demonstrating a benefit with showing off your knowledge. The viewer does not care about how much you know about your subject, he or she just cares about how much you can help with his or her business.

Make it Emotional: Describe their situation--Make them FEEL their PAIN. All businesses have problems. Most of them involve lack of time, too much stress, costing too much money, not enough profit, annoying hassle with employees, or not knowing how to do something. Find the most common problem for your target market, and describe it--VIVIDLY.

If you're selling a service that will manage employees for them, for instance, describe how you understand how much employees complain. Paying their unemployment insurance, social security taxes, and workers compensation insurance is just eating into those profits, and who wants the hassle of doing their payroll each week?

Demonstrate How You are Their Solution: Now that you have them thinking about their problems, let them know how easily they can solve them...with YOU. Make it clear to them how using your product or service will make the pain "go away."

BONUS: GO for the Close!

Now is the PERFECT time to ask for the sale, donation, petition signing, or whatever meets the purpose of your visit.

You've never seen anything like this, have you? Only about 1,000 times or so, but it still works!

However, people tend to be uncomfortable when they part with their money. All of these years, they kept hearing, "A fool and his money are soon parted," which is only true SOMETIMES.

Your goal is to make them realize that they would be fools not to spend with you NOW.

Make it Easy for them to Act (Buy, Donate, Vote, Sign, etc.)

Give them an Incentive to Do it NOW (Offer a discount, an added bonus, exclusivity, etc.)

Remind them of their PAIN

You still have to make the video, but if you follow these guidelines, you should put yourself in a good position to make a compelling sale presentation video.

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