Why Video Marketing is About the Audience Not the Marketers

I’m going to skip over the part about the way we were, which looks at the rise of television back in the 1950s. All I can say is that I’m a Baby Boomer and they’ve nailed my generation with more force than Martin Luther nailed his Ninety-Five Theses to the door. And the scary truth is that the key decision makers at most brands, agencies, and media companies are Baby Boomers – “the olds” – and most of us don’t have a clue when it comes to flipping the funnel from exposure to engagement . I only learned about YouTube because I hired my middle child to work for me during the summer of 2006 while he was still in college. He’s the one who showed me what this video-sharing site could do.