COS is coming to Sydney

Sydneysiders forever in search of the perfect black t-shirt can rejoice as COS (Collection of Style) this week announced that they're moving on in to the Emerald city.

The Scandi high street brand, the sleeker, more sophistiated big sister to H&M, arrived in Melbourne last year, unleashing howls of protest from the rest of Australia who would also like a piece of the finely honed, normcore aesthetic the brand offers.

COS will be joined by H&M, which will also open in the former Glasshouse arcade in the Sydney CBD later this year.

COS, which launched in 2007, has long been a favourite among fashion types and is now H&M's most popular in-house brand.

The COS expansion follows the arrival of a whole bunch of big international (and much lusted after) brands to our shores, including Sephora, Uniqlo and Forever 21. And as The Sydney Morning Herald noted, there's more to come, with the likes of Massimo Dutti by Zara, Agent Provocateur and Banana Republic looking for entry into the market.