The Basics of Programmatic

In the world of digital advertising, programmatic is a way of buying and selling media using automated technology.

This technology recruits extensive data, analytics, and dynamic creative to continuously optimize ad campaigns based on performance over time.

Programmatic advertising holds distinct opportunities for B2B in the form of incredibly granular data, improved media buying, and precision targeting - not just with display, but across a variety of channels including tablet, mobile, social, native, and even TV.