The Attention Merchants: The Epic Scramble to Get Inside Our Heads

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Being Wrong: Adventures in the Margin of Error

To err is human. Yet most of us go through life assuming (and sometimes insisting) that we are right about nearly everything, from the origins of the universe to how to load the dishwasher. If being wrong is so natural, why are we all so bad at imagining that our beliefs could be mistaken, and why do we react to our errors with surprise, denial, defensiveness, and shame?

America the Anxious: How Our Pursuit of Happiness Is Creating a Nation of Nervous Wrecks

Are you happy? Right now? Happy enough? As happy as everyone else? Could you be happier if you tried harder? After she packed up her British worldview (that most things were basically rubbish) and moved to America, journalist and documentary filmmaker Ruth Whippman found herself increasingly perplexed by the American obsession with one topic above all others: happiness. The subject came up everywhere: at the playground swings, at the meat counter in the supermarket, and even at the gynecologist.

Against Empathy: The Case for Rational Compassion

Most people, including many policy makers, activists, scientists, and philosophers, have encouraged us to be more empathetic - to feel the pain and pleasure of others. Yale researcher and author Paul Bloom argues that this is a mistake. Far from leading us to improve the lives of others, empathy is a capricious and irrational emotion that appeals to our narrow prejudices. It muddles our judgment and often leads to cruelty. We are at our best when we are smart enough not to rely on it and draw upon a more distanced compassion.

Bait and Switch: The (Futile) Pursuit of the American Dream

The best-selling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the world of the white-collar unemployed.

Living with a Wild God: A Nonbeliever's Search for the Truth About Everything

In middle age, Ehrenreich came across the journal she had kept during her tumultuous adolescence and set out to reconstruct that quest, which had taken her to the study of science and through a cataclysmic series of uncanny - or as she later learned to call them, "mystical" - experiences. A staunch atheist and rationalist, she is profoundly shaken by the implications of her life-long search. Certain to be a classic, Living with a Wild God combines intellectual rigor with a frank account of the inexplicable, in Ehrenreich's singular voice, to produce a true literary achievement.

Nickel and Dimed: On (Not) Getting By in America

This engrossing piece of undercover reportage has been a fixture on the New York Times best seller list since its publication. With nearly a million copies in print, Nickel and Dimed is a modern classic that deftly portrays the plight of America's working-class poor.

This Land Is Their Land: Reports from a Divided Nation

Here they are, the 2000s, and Barbara Ehrenreich's antidotes are as sardonic as they are spot-on: pet insurance for your kids; Salvation Army fashions for those who can no longer afford Wal-Mart; and boundless rage against those who have given us a nation scarred by deepening inequality, corroded by distrust, and shamed by its official cruelty.

The Age of Absurdity: Why Modern Life Makes It Hard to Be Happy

The good news is that the great thinkers from history have proposed the same strategies for happiness and fulfilment. The bad news is that these turn out to be the very things most discouraged by contemporary culture. This knotty dilemma is the subject of The Age of Absurdity - a wry and accessible investigation into how the desirable states of well-being and satisfaction are constantly undermined by modern life.

The Happiness Industry: How the Government and Big Business Sold Us Well-Being

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

A Brief History of Vice: How Bad Behavior Built Civilization

Guns, germs, and steel might have transformed us from hunter-gatherers into modern man, but booze, sex, trash talk, and tripping built our civilization. Cracked editor Robert Evans brings his signature dogged research and lively insight to uncover the many and magnificent ways vice has influenced history, from the prostitute-turned-empress who scored a major victory for women's rights to the beer that helped create - and destroy - South America's first empire.

At the Existentialist Café: Freedom, Being, and Apricot Cocktails

Paris, 1933: Three contemporaries meet over apricot cocktails at the Bec-de-Gaz bar on the rue Montparnasse. They are the young Jean-Paul Sartre, Simone de Beauvoir, and longtime friend Raymond Aron, a fellow philosopher who raves to them about a new conceptual framework from Berlin called phenomenology. "You see," he says, "if you are a phenomenologist, you can talk about this cocktail and make philosophy out of it!"

The Hidden Life of Trees: What They Feel, How They Communicate - Discoveries from a Secret World

How do trees live? Do they feel pain or have awareness of their surroundings? Research is now suggesting trees are capable of much more than we have ever known. In The Hidden Life of Trees, forester Peter Wohlleben puts groundbreaking scientific discoveries into a language everyone can relate to.

Sham: How the Self-Help Movement Made America Helpless

Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it's neither - in fact it's much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym "SHAM"), Salerno offers the first serious exposé of this multibillion-dollar industry and the real damage it is doing - not just to its paying customers, but to all of American society.

The Elephant in the Room: A Journey into the Trump Campaign and the "Alt-Right"

'But Hillary is a known Luciferian,' he tried. 'She's not a known Luciferian,' I said. 'Well, yes and no,' he said. In The Elephant in the Room, Jon Ronson, the New York Times best-selling author of The Psychopath Test, Them, and So You've Been Publicly Shamed, travels to Cleveland at the height of summer to witness the Republican National Convention.

Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

But What If We're Wrong?: Thinking About the Present as If It Were the Past

We live in a culture of casual certitude. This has always been the case, no matter how often that certainty has failed. Though no generation believes there's nothing left to learn, every generation unconsciously assumes that what has already been defined and accepted is (probably) pretty close to how reality will be viewed in perpetuity. And then, of course, time passes. Ideas shift. Opinions invert. What once seemed reasonable eventually becomes absurd, replaced by modern perspectives that feel even more irrefutable and secure - until, of course, they don't.

The Rise and Fall of American Growth: The U.S. Standard of Living Since the Civil War

In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, home appliances, motor vehicles, air travel, air conditioning, and television transformed households and workplaces. With medical advances, life expectancy between 1870 and 1970 grew from 45 to 72 years. The Rise and Fall of American Growth provides an in-depth account of this momentous era.

isaiah says:"The book is a great review of how we got to where we are today"

White Trash: The 400-Year Untold History of Class in America

In White Trash, Nancy Isenberg upends assumptions about America's supposedly class-free society. Poor whites were central to the rise of the Republican Party in the early 19th century, and the Civil War itself was fought over class issues nearly as much as it was fought over slavery. Reconstruction pitted poor white trash against newly freed slaves, which factored in the rise of eugenics. These poor were at the heart of New Deal reforms and LBJ's Great Society; they haunt us in reality TV shows like Here Comes Honey Boo Boo and Duck Dynasty.

Listen, Liberal: Or, What Ever Happened to the Party of the People?

It is a widespread belief among liberals that if only Democrats can continue to dominate national elections, if only those awful Republicans are beaten into submission, the country will be on the right course. But this is to fundamentally misunderstand the modern Democratic Party. Drawing on years of research and first-hand reporting, Frank points out that the Democrats have done little to advance traditional liberal goals: expanding opportunity, fighting for social justice, and ensuring that workers get a fair deal.

Soul of An Octopus: A Surprising Exploration into the Wonder of Consciousness

Sy Montgomery's popular 2011 Orion magazine piece, "Deep Intellect", about her friendship with a sensitive, sweet-natured octopus named Athena and the grief she felt at her death, went viral, indicating the widespread fascination with these mysterious, almost alien-like creatures. Since then Sy has practiced true immersion journalism, from New England aquarium tanks to the reefs of French Polynesia and the Gulf of Mexico, pursuing these wild, solitary shape-shifters.

The Panic Virus: A True Story of Medicine, Science, and Fear

The Panic Virus is a gripping scientific detective story about how grassroots radicals, snake-oil salesmen, and cynical journalists have perpetrated the biggest health-scare hoax of all time. It explores what happens when the media treats all viewpoints as equally valid, regardless of facts, from parents who are convinced that vaccines caused their children's autism to right-wing radicals who believe that climate change is a myth

Little Failure: A Memoir

After three acclaimed novels - The Russian Debutante's Handbook, Absurdistan, and Super Sad True Love Story - Gary Shteyngart turns to memoir in a candid, witty, deeply poignant account of his life so far.

Shteyngart shares his American immigrant experience, moving back and forth through time and memory with self-deprecating humor, moving insights, and literary bravado. The result is a resonant story of family and belonging that feels epic and intimate and distinctly his own. Provocative, hilarious, and inventive, Little Failure reveals a deeper vein of emotion in Gary Shteyngart' s prose.

The Big Picture: On the Origins of Life, Meaning, and the Universe Itself

Already internationally acclaimed for his elegant, lucid writing on the most challenging notions in modern physics, Sean Carroll is emerging as one of the greatest humanist thinkers of his generation as he brings his extraordinary intellect to bear not only on the Higgs boson and extra dimensions but now also on our deepest personal questions. Where are we? Who are we? Are our emotions, our beliefs, and our hopes and dreams ultimately meaningless out there in the void?

Audible Editor Reviews

Liberal essayist Barbara Ehrenreich has been cranking out a fresh book on some aspect of the follies and failings in American social justice every few years since 1969. Twenty books later, she brings us this gem addressing the perils of positive thinking. Named a "Voice of the Century" by AudioFile magazine, Kate Reading has given voice to well over a hundred books and is one of Audible's featured narrators. This is Reading's first time at bat with Ehrenreich's work, and predictably, she knocks it out of the park.

The majority of Ehrenreich's books tend to focus on a large institution or systemic national problem, such as health care or concerns of the middle class. Bright-sided tackles the increasingly fashionable idea that "the power of positive thinking" can guide Americans through any type of crisis. Unlike some of her previous work, this book aligns all of Ehrenreich's interests and brings each facet of her expertise to bear on one very nebulous and fluffy opponent. Across this shady and shifting psychological battlefield, Reading keeps up every step of the way. Her tone is terrifically authoritative and methodical in the opening chapters where Ehrenreich uses her degree in microbiology to knock down the pseudoscientific studies and rationales for promoting optimism one by one. Reading softens the critical edge without getting overly syrupy when Ehrenreich moves into her more personal anecdotes about struggling to defeat breast cancer without the aid of cheerfulness.

Where both author and narrator really shine is the second half of the book, which attacks the three-headed zombie of academic, religious, and economic blindness created by this new culture of "optimism at all costs". Reading's witty account of Ehrenreich's reluctant participation in a set of terrifyingly solipsistic corporate motivation seminars is laugh-out-loud funny. Her sly report of the author's attempt to interview one of the most renowned psychologists in the positive thinking industry and her indignant take on the author's visitation to an evangelical mega-church will leave your blood boiling. After all the piling up of mortgage defaults and other assorted hardships that stem from too much happy talk and not enough material consideration, Ehrenreich's call to vigilant realism is as inevitable as it is refreshing. Kate Reading's crafty rendering of Ehrenreich's latest myth-busting book is sure to lift the spirits of all who feel guilty for finding little to smile about in these uncertain times. Megan Volpert

Publisher's Summary

A sharp-witted knockdown of America's love affair with positive thinking and an urgent call for a new commitment to realism.

Americans are a "positive" people - cheerful, optimistic, and upbeat: this is our reputation as well as our self-image. But more than a temperament, being positive, we are told, is the key to success and prosperity.

In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal 19th-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to "prosper" you. The medical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of "positive psychology" and the "science of happiness." Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes - like mortgage defaults - contributed directly to the current economic crisis.

With the mythbusting powers for which she is acclaimed, Ehrenreich exposes the downside of America's penchant for positive thinking: On a personal level, it leads to self-blame and a morbid preoccupation with stamping out "negative" thoughts. On a national level, it's brought us an era of irrational optimism resulting in disaster. This is Ehrenreich at her provocative best - poking holes in conventional wisdom and faux science, and ending with a call for existential clarity and courage.

What the Critics Say

"In this hilarious and devastating critique, Barbara Ehrenreich applies some much needed negativity to the zillion-dollar business of positive thinking. This is truly a text for the times." (Katha Pollitt)"Unless you keep on saying that you believe in fairies, Tinker Bell will check out, and what's more, her sad demise will be your fault! Barbara Ehrenreich scores again for the independent-minded in resisting this drool and all those who wallow in it." (Christopher Hitchens)

At last! Someone SANE! Someone who can see the downside to being Up and Thinking Positive all the time.

I had heard Barbara's take on the "cancer survivor" issue on Book TV on CSPAN a few years ago. In the book, she goes into more detail. I agree and won't buy anything "pink" as a result.
The Secret and all the other Think Positive, Use the Universe and Magnetism to Attract, and the Name It Claim It people out there are really messing up the minds of a generation or two. It is insidious and has crept into almost every aspect of American life. It is frightening.
If you are tired of the Blame The Victim mentality of this nation, here is a book that at least explains the source of that way of thinking. Because, you see, if anything bad happens to you, it is because YOU attracted it to yourself by considering it, by not thinking positively enough, or by allowing it to happen to yourself -- according to the prevailing thought. Lost your job? Lost your home to foreclosure? Got sick? Yep, Positive Thinking will tell you it is all your own fault. Barbara Ehrenreich tells you that is all bunk! And I believe her.

I was skeptical when I heard about this book since I know first hand what stress can do to the body. However, this book isn't an argument for pessimism so much as it's a call to action in the fight against the pervasive passivity that's been seeping into our culture. The "positive attitude" rhetoric that I'm constantly confronted with at school and work has been driving me nuts for years, and now hearing someone point out all its flaws provided me with a feeling of relief and (go figure) hope.

This is a solid book. This looks at the idea that the culture of "positive thinking" has turned into groupthink and why it was key to why we had the giant economic crash we did in recent years.. and is in many ways a psychological pacifier for the masses.

Not that one should be negative all the time - this isn't about depression, or always criticizing - but when dealing with facts is falsely called "pessimism" there's a real problem; when questioning assumptions is "negative thinking," that means an organization is living in delusion and it's time is numbered. And that's what happened at Lehman Brothers and other companies where they could of avoided the problems that befell their companies and our country.

Thanks goodness Barbara Erinreich is still publishing. This book is such a relief for those of us oppressed by unrelenting demands to be optimistic even when the worst outcomes are inevitable. This book is so important for people to read. The reader is really terrible, I think and that was a big disappointment.

This review is personal and not as objective as I like my writing to be under normal circumstances. I've watched as several friends and family members attempt to follow positive thinking philosophies, both New Age and Judeo-Christian. Invariably, the attempt has come to a bad end.

Barbara Ehrenreich learned how pervasive the belief in positive thinking is, and just what this may mean to you when you're in crisis, through her experience with cancer treatment. While she didn't hold with positive thinking, but rather had it thrust upon her, others who do believe in positive thinking have had no less shocking encounters with its pervasive influence and the limits of its belief system.

My closest friend was deeply involved in a New Age group whose main tenet was of the positive thinking "You create your own reality" variety. When her young son was killed in a car accident, she was told a number of things. "He manifested his death," and "You chose this experience for your growth." I watched in horror as her group of "friends" and fellow believers responded with coldness and trite phrases, indeed anything but support or understanding.

Another friend allowed her terminal illness to grow worse without treatment because she believed she brought it on herself with her "negative thinking." Still another followed "The Secret" religiously, only to find herself less productive and deeper than ever in debt. It has been heartbreaking to watch and left me with much anger.

Sadly, the positive thinking mindset is difficult to penetrate with logic. As when you deny a tenet of Freudianism and you are told, "You are in denial," in positive thinking philosophies, you may be told, "It's not working because you don't believe in it," or some other variation, such as "You don't have enough faith." Whatever the case, it's your fault and you may be ostracized for your questioning and disbelief.

Why people "wishful think" there is an easy way through life is difficult to understand, but Ehrenreich's work is a meaningful contribution toward deeper understanding. The fact is, your body may very well "betray you" despite your care of it, death is certain, and before any of that happens, hard work is required to achieve anything worthwhile in this world. For some reason, no one wants to hear that.

The narrator was extremely annoying and sounded condescending. Rarely do I think an author should read her own work, but this is an exception. Had I not been pressed for time, I would have returned this and read it on a Kindle.

If you enjoy this book, I'd also highly recommend another take on the subject, Oliver Burkeman's "The Antidote."

If you’ve ever read an economic forecast in the newspaper and thought it sounded suspiciously like a TV weatherman, "This is up while this is down but, all in all, the outlook is fair to good", then this book is for you.

It’s an excellent study in hegemony for anyone haunted (and alienated) by the feeling that the world they live in is a little less candy-coated than the world they’re told they live in (via media). Furthermore, Ehnrenreich’s amused but cynical take on the subject, and the humor she finds in it, is well served by Reading’s perky narration. One of my favorite finds on Audible so far.

I have always had the vague suspicion that all the hype about positive thinking was not as harmless as advertised, but attributed that to my natural tendency toward skepticism. It was nice to finally hear from the 'dark side'. The ideas discussed were thought provoking.

Every now and then a book will actually change how I see the world, and this book is one of those. Wonderfully written and beautifully read, it points out a way of thinking that's so ubiquitous it's hard to see. And the author doesn't hammer you with arguments--she mainly just gives the facts and lets you draw the conclusions yourself.

Dr. Ehernreich writes a fascinating account the puritanical roots of positive thinking. Her taking apart of Positive Psychology is superb. She presents an excellent case for us to get out of magical thinking and pay closer attention to what our five senses are showing us about the world.

At last someone's taken on the positive-thinking crowd with some much-needed realism and humor. Ehrenreich doesn't totally discount the power of being positive but neither does she buy into the hype and nonsense of continual positive thinking and creating your own reality. With nice touches of juxtaposition she brings life to what would otherwise be a dull statistic-filled tome.