Personal Nutrition Emerges As Next Industry Trend – Fuel PR

Personal nutrition is emerging as a key issue and opportunity for the nutrition industry, according to research recently conducted by the organisers of Vitafoods Europe 2017, which takes place from 9 – 11 May in Geneva.

The research reflects the emergence of new possibilities such as individualised dietary guidelines, wearable technology, personalised nutrition based on genetic testing and nutrigenomics, which is regarded as both an important short and long term trend.

The research highlights the continuing importance of quality evidence based claims in order to meet regulatory requirements and consumer demand. Those questioned within the research indicated the importance of scientifically supported health claims as one of the most critical issues facing the nutrition industry.

Health needs created by demographic trends such as population ageing and obesity continue to shape the agenda. Healthy ageing, bone and joint health, cardiovascular health, general well-being and weight management were identified as key issues for the respondents and their companies.

Chris Lee, Portfolio Director of Vitafoods Europe comments “Part of the role of Vitafoods Europe is to help the industry prepare for challenges and opportunities approaching on the horizon. When it comes to personalised nutrition, our research suggests we’re at the start of the curve. Areas such as wearable technology and genetic testing for nutrition may seem niche now, but one day they’ll be the norm.”