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Posted On : 14 Oct, 2017

Split Testing Your Content Marketing Campaigns: How and Why To Do It
How much do you know about split testing?
Chances are, you’re familiar with its role in helping to boost the conversion rate of an email, a web page, or an ad.
But have you ever considered that split testing could help boost the performance of your content marketing campaigns?
Despite its prevalence in landing page conversion rate optimization, a split test can actually be applied to most situations in which we want to optimize performance.
Including a content marketing campaign.
According to CMI’s most recent survey of content marketing trends, 88% of B2B companies are using content marketing: