Positioning Nuix as a global cybersecurity expert

The Challenge:

Nuix is a fast-growing Australian-based global software company with solutions for investigation, cybersecurity, insider threats, litigation, regulation, privacy, risk management, and other essential challenges. Nuix wanted to ramp up its media profile in Australia and overseas in the lead up releasing a new line of security and intelligence products (Nuix Insight) in 2016-17. It sought to raise its reputation with a senior executive audience as Australia’s authority on all matters cybersecurity.