A live brief to re-brand White Park Brewery and create a modern,fresh and eccentric new image. This included redesigning the brewery’s identity/logo and designing a series of beer labels and corresponding pump clips.

White Park is a craft ale brewery so I choose to go down the route of organic hand crafted designs that represent their product and production processes. I create a language using pictogram to celebrate the production processes of craft ale and show the consumer the care and passion that goes into it.