In the first aid guide, the company said that being prepared for first aid or emergency response is "To be prepared to react confidently and without wasting time in either a life-threatening situation or a minor accident." The information in the guide has been broken into several categories for quick access.

The link to the Band-Aid was found via the Lifehacker weblog which posts articles on "life hacks" that help people to find creative ways to make life more productive.