BNP Paribas Asset Management is adding state-of-the-art digital-advisory services to support and enhance the digitalisation of its distributors through the acquisition of a majority stake in Gambit Financial Solutions (Gambit), in line with its objective to further expand its innovative offerings.

Gambit, a well-established Belgian Fintech, has developed a unique capability to significantly transform client journeys with advisory-guided or fully autonomous interfaces.

Gambit will maintain its independence, which has led to its success. It will extend its client footprint by becoming the preferred partner for robo-advisory solutions for BNP Paribas Group’s Retail and Wealth Management networks.

The digital revolution has transformed clients’ expectations with regard to discussing their financial savings plans with their investment advisors. This has led to a major rethink of the customer experience across all client

The digital revolution has transformed clients’ expectations with regard to discussing their financial savings plans with their investment advisors.

This has led to a major rethink of the customer experience across all client segments, and involves constantly adapting to clients’ changing needs. These requirements can now be addressed by optimising the client experience using reliable, user-friendly and adaptable digital interfaces.Launched in 2007 as a spin-off from HEC –

Launched in 2007 as a spin-off from HEC – University of Liege by renowned academics, Gambit has successfully developed its expertise in investment advisory solutions and in the digitalisation of customers’ engagement with financial institutions. Gambit has also recently launched Birdee, a proprietary B2C roboadvisor.

These solutions, which have regulatory approval, are being rolled-out by a growing number of private and retail banks, asset managers and insurance companies in Belgium, Luxembourg, France and Switzerland.

With a team of more than 50, Gambit capitalises on deep-rooted experience in innovative solutions, characterised by a strong educational and intuitive spirit, bringing science-augmented services to investors.

These solutions combine engaging advisory-guided or fully autonomous interfaces with an efficient, scalable and modular framework that optimises the power of algorithms and the expertise of investment specialists.

“We are proud to have entered into a strategic partnership with BNP Paribas Asset Management, the investment management arm of BNP Paribas. Since the creation of Gambit 10 years ago, our development has been substantial, based on our capacity to deliver innovative solutions in a timely manner.”

“It has enabled us to serve a large number of European financial institutions already. This partnership marks a critical step in our development, with the support of a major financial institution and additional resources to fuel our growth. This will be instrumental for our future development, while allowing us to maintain our autonomy, governance and culture.”

“The partnership with one of the most advanced robo-advisory solutions available in the market is a key milestone in our digital transformation and marks our commitment to delivering quality investment solutions to our clients. Gambit and its management have built an impressive track record and a strong client base, and we are securing the talents that have driven its success.”

“Moreover, we bring our asset management expertise and client knowledge to Gambit and this powerful combination will lead us to quickly move along the digital experience curve in this field. This will significantly accelerate the pace of development and enrichment of our customer journey in the area of financial savings.”

Within the framework of this partnership, Gambit Financial Solutions will remain independent from BNP Paribas, keeping its own governance, culture and management unchanged.

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