Comunicati stampa

comScore MMX Releases Top 50 Web Rankings for January

Preparing for Tax Season Ranks as Top Priority as Americans Begin the New Year

Politics, Careers, Real Estate, and Travel Also Witness Strong Growth

RESTON, VA, February 18, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at top online properties for January 2008 from the comScore MMX service. The month saw increased visits to tax, politics, career, real estate and travel-related sites.

“The new year represents a time for Americans to reflect on the past year and plan for the coming year, whether it’s searching for a new job, a new residence, or preparing for tax season,” said Jack Flanagan, executive vice president of comScore MMX. “There was also a huge surge in activity at political content sites as the Democratic and Republican presidential primaries kicked off with the Iowa caucuses in early January.”

Tax Preparation Causes Category to Surge

The official beginning of tax season sent Americans online in droves, driving the tax category up 202 percent to more than 23 million visitors, making it the top-gaining category in January. IRS.gov led the category with 12.5 million visitors (up 181 percent), followed by TaxACT with 5.8 million visitors (up more than 1,000 percent), and H&R Block with 5.3 million visitors (up 312 percent).

Heated Presidential Primaries Boost Traffic to Politics Sites

As the presidential primaries kicked off, the politics category jumped 65 percent to 13.8 million visitors as Americans went online for news coverage and opinions and to visit candidate Web sites. BarackObama.com led the category with 2.2 million visitors, up 429 percent from December, followed by HillaryClinton.com with 1.1 million visitors (up 202 percent). On the Republican side, MikeHuckabee.com attracted 937,000 visitors, up 96 percent, while JohnMcCain.com grew 261 percent to 596,000 visitors.

New Year = New Career, Americans Search the Web for Jobs

As many Americans reevaluated their current career situations with the New Year, the career services and development category experienced a 31-percent gain for the month. The category was led by CareerBuilder LLC with 24.8 million visitors, followed by Yahoo! HotJobs with 17.4 million visitors and Monster with 17.1 million visitors.

Real Estate Category Experiences Seasonal Growth

Concerns over a shaky real estate market, along with those resolving to move residences in 2008, precipitated a 28-percent gain to 42 million visitors to the real estate category in January. Move Network led the category with 10.1 million visitors (up 49 percent), followed by Yahoo! Real Estate with 4.6 million visitors (50 percent), and Rent.com with 3.5 million visitors (up 51 percent).

Yahoo! Sites continued to lead as the top property with more than 138 million visitors, followed by Google Sites with nearly 135 million visitors and Microsoft Sites with 119 million visitors. Beginning with January comScore MMX data, Time Warner Network has now been divided into AOL LLC, which includes all AOL related entities, and Time Warner – Excluding AOL. During the month, large increases were experienced by the following properties; Disney Online (up four spots to position 21), and Expedia Inc. (up nine spots to 32). CareerBuilder LLC entered the ranking this month grabbing position 27.

Top 50 Ad Focus Ranking

Platform A, the ad network combining Advertising.com, Tacoda, AOL, and Quigo, debuted this month in the top spot in the Ad Focus Ranking, reaching 91 percent of the more than 184 million Americans online. Substantial gains were achieved by Adconion Media Group (up four spots to 14), PrecisionClick (up six spots to 35), and Kontera (up four spots to 36). Three entities joined the ranking this month; Turn, Inc., IACAS Network, and CNN.

TABLE 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)January 2008 vs. December 2007Total U.S. - Home, Work and University LocationsSource: comScore MMX

Total Unique Visitors (000)

Dec-07

Jan-08

% Change

Rank by Unique Visitors

Total Internet : Total Audience

183,619

184,239

0

N/A

TaxACT

421

5,803

1,277

182

H&R Block

1,294

5,337

312

201

IRS.GOV

4,442

12,495

181

82

Kayak.com Network

3,234

6,871

112

150

Intuit

7,096

14,979

111

64

Weight Watchers International

2,287

4,552

99

240

PCH.COM

4,900

8,953

83

108

CareerBuilder LLC

13,914

24,752

78

27

Job.com Sites

3,567

5,654

59

190

ED.GOV

4,314

6,828

58

152

*Ranking based on the top 250 properties in January 2008

TABLE 2

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)January 2008 vs. December 2007Total U.S. - Home, Work and University LocationsSource: comScore MMX

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo! was seen by 74 percent of the more than 184 million Internet users in January.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

† Advertising.com is also included in the Platform A entity beginning with January 2008 MMX data.

About comScore MMXcomScore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. comScore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate