European Traditional Media Consumption Online By Generation [CHART]Rate this post via marketingcharts.com The vast majority of European internet users are watching TV, reading newspapers, and listening to the radio online, finds IAB Europe in a study released in May 2012. Breaking down the data by age group, the report finds that European internet users aged […]

Mobile Twitter User Demographics [TABLE]Rate this post via pewinternet.org As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so […]

Twitter Use By Generation, 2010-2012 [TABLE]Rate this post via pewinternet.org Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly […]

Twitter Demographics, 2012 [TABLE]Rate this post via pewinternet.org Several demographic groups stand out as having high rates of Twitter usage relative to their peers: African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day. Young […]

Demographics Of South Korean Social Media Users, 2010 & 2011 [TABLE]Rate this post via emarketer.com January 2012 data from Korea Internet & Security Agency (KISA) found the number of social media users remained fairly flat from 2010 to 2011, rising only 0.8 percentage points to 66.5% of all internet users. However, social media usage via […]

Demographics Of Geo- & Location-Based Services [TABLE]Rate this post via marketingprofs.com Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services: 80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+. 23% of those age […]

Consumer Social Media Brand Interaction By UK Consumers, By Generation [CHART]Rate this post via marketingcharts.com The proportion of UK consumers who have interacted with companies through social media has almost doubled in just 8 months, from 19% in August 2011 to 36% in April 2012, according to [pdf] survey results released in May 2012 by […]

Spanish Facebook User Demographics [CHART]Rate this post via emarketer.com In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the […]

Real-Time Mobile Activities, By Generation [CHART]Rate this post via emarketer.com Unsurprisingly, millennials are leading this real-time information-seeking trend. The frequent texters and savvy social networkers are using their devices to coordinate plans, find information and make decisions. It’s likely that the Gen X and Boomer generations will catch up with younger consumers, especially as smartphone […]

Mobile Finance Users By Generation [CHART]Rate this post via marketingcharts.com Consumers who engage with finance content and ads on their mobile devices (”mobile finance users”) are disproportionately young and male, and place a high value on brands, finds Millennial Media [download page] in a May 2012 study conducted in partnership with comScore. While 25-34-year-olds make […]