Wednesday, January 09, 2008

Slogan That Pulls You In

For a few days now I've been absently looking at an ad on Boston.com that catches my eye every time. It's made me read it and smile every time I do. That's a feat in and of itself. It's simple and true.

It's the "Life is Short Sale" by Jet Blue. So true, so true. Life is short, so why wouldn't you click to see what the sale is? So...I just did. It gets better, when you click it says, "Live. Love. Laugh. Fly. Get out there and play. Don't think twice..."

I like it. Why? Because it's simple. It's not complex or trying to be something it's not. They are gently reminding people that life is short and that you should live. If that means flying, well, hey, they have a sale. They also cover the whole, "well I'll think about it for another time" bit, too. "Don't think twice" just (dare I say it) do it.

Sale ends Friday and there are no destinations covered that I'm interested in, but I wanted to mention their campaign more than anything. I know they've had their share of mistakes, but just looking at this campaign alone, I think they tapped into something we all think about, we all "know" but don't act on enough. That's probably why it's been catching my eye so often - it's something we all know and even say "life is short" but don't act on much.

So, whatever your pleasure is, don't think twice...do it, because life is short. Be good to yourself when you can. Thanks, Jet Blue, for the reminder.

About Me

When I write on my blog or contribute to the Krew's blog, Perewitz Plog or The Spokesmen Podcast they are my very own opinions and thoughts. They do not necessarily reflect the opinion of any company I currently work for or with.