Five in the Morning 100108

From Alan Wolk: Authenticity is the new Storytelling: “These days, ‘storytelling’ has been replaced by ‘authentic’ as the buzzword-du-jour. Everything that consumers touch is ‘authentic.’ Every vain attempt by a brand to hide the fact that it’s behind a marketing effort is done in the name of making it more ‘authentic.'”

An encouraging customer service story, from Keith Ferrazzi: Go Canada!

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About Steve WoodruffSteve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.