Lacoste

Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.

The true story of the “Crocodile”starts in 1933 after a bet René Lascote had made with the Captain of the France Davis Cup team Allan H. Muhr, who promised him a crocodile-skin suitcase if he won a big match for the team. The event was reported in an article in the Boston Evening Transcript, in which the journalist nicknamed René Lascote “the Crocodile”for the first time. Afterwards, the American public retained this nickname, which highlighted the tenacity the demonstrated on the tennis courts by never letting go of his prey.

So his friend Robert George, the illustrator, designed a crocodile which he embroidered on the blazer he wore on the court. The legend was born.