Google’s Grant for Non-Profit Organisations

8 Mar 2018 - 4 minutes read

To help out all the charitable non-profit organisations out there, Google has an AdWord Grant that allows you to spread your message further and reach a wider net of people. People that were previously unaware of your mission and cause.

What is this Grant?

Google will allocate you $10,000 USD a month to spend on AdWords. Can you imagine how quickly you could spread your message or increase donations and volunteers!

Google AdWords is their advertising system where companies bid on certain keywords so their clickable ads appear in Google’s search results. Fortunately, Google allocates the bids according to the relevance of search terms. These search ads appear next to, or above, organic google searches. Due to this highly targeted marketing method, AdWords can become an extremely useful tool for companies to utilise.

Do I Qualify?

Whether or not you qualify is quite straightforward. If you are eligible, get to it!

What are the requirements?

You must be registered as a non-profit organisation

Hold valid charity status

Agree to Google’s certifications regarding non-discrimination and donation receipt and use

The Google Grant is wonderful for many charitable organisations as it provides an opportunity to spread their messages further. The maintenance restrictions can be difficult to manage at times, but with a $10,000 advantage, why wouldn’t you use it!

If you, or someone you know might be eligible, don’t hesitate to contact us for help! We can assist you in the setup and maintenance of the account.