Fashion Site ‘Style.com’ Relaunches As E-Commerce

Once the go-to destination for catwalk reports and fashion coverage, Style.com is now your go-to for luxury shopping.

Credit: Vogue UK

Style.com has been reinvented! Officially launching in the UK yesterday, it will be the new home of luxury womenswear, menswear and beauty brands for both sexes. Labels such as Preen by Thornton Bregazzi, Dolce & Gabbana, Vetements, Gucci, Alexander Wang, Nina Ricci, Valentino and Raf Simons will have their offerings on-site. Client’s orders will deliver directly from the brand. The site is aiming to deliver a personalised experience for each individual customer. The site is owned by the Condé Nast company.

Back in 2015, fans and regular users of the former Style.com despaired at the website’s closing. It housed all the seasonal catwalk reports and live fashion coverage that we now witness over at Vogue Runway and through the various Vogue channels. Many wondered what would become of all the shuffling around at Condé Nast but it now seems the company have cleverly devised a strategy to compete on every level within the industry. “The time for new is now,” said Style.com fashion director Yasmin Sewell of the launch. “Our customer has known and trusted Condé Nast for its content for years – now they can shop the images that have inspired us all.” It is expected in the near future that clientele will be able to shop through GQ.co.uk and Vogue.co.uk channels.

The new and improved Style.com will launch in Europe and the US later this year.

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About Caoimhe Moynihan

Fashion Assistant & Writer originally from Ireland with a background in styling and luxury retail. Passionate about creativity and supporting emerging talent in the fashion industry. Find Caoimhe on Twitter, Facebook, Instagram or over on her site 'The Simple Pleasures Blog.'