Press Releases

Press Release Marketing

Press Releases have grown way beyond just letting traditional media outlets know
about a given business’s products or services … Press Releases are key Social
Media and SEO tools that help others learn about your business or brand …

Specifically …

Press Releases are the perfect vehicle for:

Announcing a new product or serviceExpanding the business’s brandGive the business exposureExpand public awareness about the business & what it doesEasily disseminating thru the internet & sometimes going viral

Here’s more

Many business professionals don’t consider using Press Releases as a part of their
marketing campaign online. Press releases are often thought of as something that
news organizations would use. So many professionals have no idea about the power
they can bring to an online marketing plan.

One of the most important parts of marketing your business online is using a variety of
different kinds of methods. You don’t want to put all of your eggs in one basket because
things can change quickly online. Google can decide that a certain kind of link is no longer
worth as much, so you don’t want to have everything riding on that particular kind of link.

Press Releases are great for several different reasons. First of all, you might be able to
get media attention for your business. If you are releasing a brand-new product or service,
and you send your press releases to the right places, you may get picked up for news
coverage. This can bring a huge flood of new traffic and customers to your business.

Press Releases are also posted in different places online. Some of these websites have
very high rankings in Google, so you want some of your back links to be on Press Release
sites. For more information about how to write a Press Release, or get one written by
IMJustice Marketing, contact us today so we can chat about the opportunities or a strategy.

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