The order books will open in March, when the prices are released, with an official launch taking place on 8 May. New cars will appear in showrooms in summer.

It’s a textbook example of this burgeoning B-SUV segment, with an upright stature and clean lines. It has the same chunky, cheerful styling of a baby SUV, with a two-tone paint job and a floating roof. The new car is said to embrace the company’s design philosophy of “sculptural artistry meets technical precision”.

Unlike the Mokka X and the upcoming Grandland X (a larger SUV set to launch in summer 2017) the Crossland X will only be available in two-wheel-drive. Designed as a family car, the emphasis is on comfort and family-friendly practicality – the highly adjustable cabin allows the split-folding rear seats to be adjusted for legroom, or folded to create up to 1,255 litres of cargo space.

OnStar offers wifi for up to seven devices and wireless charging means less cable clutter on long journeys. Apple CarPlay and Android Auto are both available with the two infotainment systems that buyers can choose from, the largest coming with an eight-inch touchscreen.

It’s fair to say that Vauxhall is late to the SUV game, but the relative success of the Mokka X could mean that the Crossland X becomes an attractive choice for buyers at the inexpensive end of this segment. That huge griffin on the grille may prove its downfall though – in an increasingly brand-aware market, many buyers will spend more for a better badge.

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