You’ve chosen a great domain name for your business website. You’ve had a professional designer ensure your site design is top-notch. You’ve taken all the basic steps towards a functional and attractive presence online. But where is the content for your site coming from? How much information do you have to make available as a business? And where does your site stand in the midst of other relevant websites? Some of these considerations may be more abstract, but fortunately can all be addressed with the addition of one important position to your team.

Here are six areas of your business where a guest-blogger can add significant value.