B$Z: Surfer Tia Blanco Joins Sony's Team Action Cam

Sony, a
worldwide leader in digital imaging, proudly welcomes surfer Tia Blanco
to Team Action Cam. Blanco is poised to become the next big star in the
surfing world, earning a gold medal at the 2015 ISA World Surfing Games earlier
this year.

"I'm
really excited to be a part of the Sony family,” said Blanco. “I’ve been
using Sony Action Cam for some time now, and love its design and the technology
behind it. It’s a camera I know I can rely on to deliver high quality
footage of my surfing and my time on the road with family and friends, and it
allows me to share adventures from my own individual perspective.”

“We are
thrilled to have Tia Blanco join our family and to partner with her to share
her unique perspective with the world. She has already proven to have an
eye for combining her surf adventures with the world around her in order to
produce truly engaging content,” said Jeff Hiatt, director of the Action Cam
business at Sony Electronics. “This partnership helps us to continue growing
the Sony Action Cam brand and showcase our best-in-class POV features to her
fans and surfers everywhere.”

Team
Action Cam spans a variety of sports including FMX, MX/SX, snowboarding,
skiing, skate, surf, BMX and mountain bike. More Action Cam news, photos
and videos can be found on Twitter (@ActionCam),
Instagram (@ActionCam) and by
following #ActionCam.