Business Radio is all about helping small businesses. We do this by giving them free advertising on our Radio station and various other ways. Now, whenever we do a show it gets stored on a platform called Mixcloud. Mixcloud stores our shows and we play them through our website and anyone who happens to find us on Mixcloud. What this means is that people can hear the program again and again. This also means that if we play a commercial for you for FREE, then it will be listened to again and again. Straightforward? Are you still wth me? If you advertise with us, unlike other companies, your advert will be listened to again and again!

But it’s funny how people react to “Free”. I imagine that if I walked up to people in the street and handed out £10 notes that there might be little resistance, they may wonder if the notes were fake or that perhaps I was an eccentric millionaire? And you’ve heard the term “Too Good To Be True” or “If it looks too good to be true then it probably is”