PrivateMarkets Product Overview

PrivateMarkets has designed an electronic trading platform that automates trade negotiations for that portion of the energy commodities market that currently trades manually.

The Challenege

Bilateral trading prevails in some markets (deregulated markets), driven by the following unique requirements:

traders want a closed population of known counter parties (closed group trading) rather than open anonymous exchanges

trading instruments must be customized by the originating trader, and tend to be more complex than the standardized instruments traded on exchanges

liquidity for the transaction may be too low to support exchange-based trading

transaction privacy and price opaqueness is desired over the complete transparency of exchanges

bilateral business terms are desired over the margin/credit requirements of exchanges

The PrivateMarkets Solution:

We create a virtual private market and enable an electronic process that mirrors the manual processes followed today by allowing a trader to:

dynamically structure an offer

select the specific counter parties

retain control of trade negotiation strategies and execution

The originating trader establishes:

what the offer will be

when to accept counter offers

time limits for execution

when to recast an offer

when to execute

Each counter party to such a trade sees only that part of the trade negotiation in which they participated, while the originator sees it all — so privacy and price opaqueness are maintained.

The PrivateMarketssolution delivers significant value that makes it attractive to both individual traders as well as the organizations to which they belong, including Public Utilities, Industrials, Marketers, and Distribution Companies.

Benefits for the individual trader — structured trades with the ease of an exchange