For
two seasons, the NHL ran a program where all pucks used to score goals were
labeled and sold to the public. The puck would have a sticker placed on the
reverse side with pertinent information about the goal. Pucks were either
Converse or Viceroy depending on the year and where the game was played.

The puck had the goal
scorer, team, date and a code written on it. For example, CBH-1-143 would
translate the 143rd goal of the season for Chicago and it was from the first
year of the program (1972-73). The pucks also came with a certificate containing
additional information on the goal.

Goal pucks were sold
for regular season and playoff games. For the 1972-73 season, there were 4,088
regular season goals and 231 playoff goals. For the 1973-74 season, there
were 3,989 regular season goals and 219 playoff goals.

While the program
was certainly popular with many fans, it was not popular with many of the
players. Players who would have liked to have kept their first NHL goal or
other milestone goals for themselves, had to watch the linesmen snatch them
from the ice and sendthem
off to be sold. The program ended after just two seasons. Below is an ad from
The Hockey News detailing the program.