SHARK WEEK x THE RODNIK BAND

High end Fashion collaboration, pop up shop & Phintastic mini style guide for Shark Week 30th anniversary. We partnered with UK based Philip Colbert, aka The Rodnik Band for this fun pop art inspired fashion line. Basically I want every single item from the line, but employee discount only takes you so far.

ROLE: Design Director (but not much to do except baby sit on this project. The patterns are so fun yet simple, the combinations are endless. The logo and the shark head was a struggle though, but we finally got it where we wanted it)