Kevin Gamache on Google +1

Wednesday, May 22, 2013

This is my typical Who, What, When, Where, Why, How post but as I was deciding to pull today's screen shots I wondered how often these would change and switch out. I see seasonal changes occurring but unless there is another outstanding occurrence then they remain the same. Just as proof and to continue logging the information for perusal.

Tuesday, May 21, 2013

After a long hiatus we are back at it again! This is an occasional look at Google's Search Suggestions box for some common question queries. In this look we see pop culture rearing its ugly head in the results. Interesting stuff!

Is research time a luxury or necessity?In my opinion it is both. We all have our work to do (no matter what your industry) but if we take some time to figure out something new your experience will be much more fulfilling.

How do you make time for research and expanding your knowledge in your industry?

Friday, May 17, 2013

Just a quick note to my followers that David Mihm (Co-Founder of Get-Listed.org and Local University search marketing seminars, and now Director of Local Search Strategy for SEOmoz) will be joining us at our quarterly SEOinBOI meeting. We hope you can join us for a great discussion on Local SEO from one of the foremost experts in the field.

In addition, I will be presenting on some Title Tag testing that I have been trying. It is very useful to understand how the search engines manipulate this important tag and how changes you make impact how Google will manipulate that tag.

Wednesday, April 17, 2013

Finding the time to attend a conference is difficult. Then there is the "Is it worth my time" factor. I think that largely depends on the conference but is more determined by the individual.

Are you the type of person who learns by seeing or by doing? Sometimes a conference will allow for both those people to have a great experience. However, if you are more of a trial by fire person it may be better to monitor twitter and grab the nuggets that other people find interesting.

So how do you find those nuggets from these conferences? Here are my suggestions:

Follow the conference hashtag. They developed it for a reason, use it.

Follow people in the industry. These can be the head honchos or just the people you know that are going.

Don't try to get it all in one sitting. Many people and many different sessions will more than likely be going at once. Divide your time appropriately. Find the sessions you will be interested in and look for that info, then go back and find the nuggets that escaped your first round.

Attending conferences can be both engaging, invigorating and informative but it isn't always available or doesn't fit every personality. Choose wisely but continue your education/knowledge through networking.

What steps do you take to find out what you should be optimizing your site for?

Often, our internal speak is not that of our clients. When you are entrenched in your product or site you often have to work very hard to separate yourself from what you know to what your customer knows.

Contact Me

Kevin Gamache

Twitter

About Kevin Gamache

Search Strategist (SEO, SEM / PPC) for Wire Stone, a digital marketing agency (http://www.wirestone.com) in the Boise, Idaho office. Read my blog for more info: kevingamache.blogspot.com. I enjoy working with new technology via the internet and spending time with my family camping and being outdoors.

Kevin's SEO Lightsaber Color - Jedi Consular

Knowledge-driven, very studious and analytical, derives useful insights from data, strategic (sees the big picture), avoids conflict (penalties), measures everything, works well with others to develop diplomatic strategies or garner executive support for initiatives.