It is seen as a post-#MeToo update on Gillette’s famous “the best a man can get” slogan and has caused mix reactions, with fans celebrating its message while others have called for a boycott.

In a letter to The Times newspaper, Dame Esther, 78, said it was wrong to stereotype and blame one gender.

She wrote that it is true “that in some countries men have created regimes that repress women and use sexual violence against them”, adding: “But to bring about the changes for the creation of equal societies we need strong, empowered men and women to work together.”

She said all children need role models “to create a more tolerant, kinder world”.

Dame Esther added: “Adverts such as Gillette’s set men and women against each other and create resentment.”