Description

Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation.

This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.

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About the Author

Paul Goodwin is Professor of Management Science at the School of Management, University of Bath. He is Editor of the International Journal of Forecasting and a member of the editorial board of the Journal of Behavioral Decision Making.

George Wright is a Professor at Strathclyde Business School, University of Strathclyde. He is the Editor of the Journal of Behavioral Decision Making and anAssociate Editor of both Decision Support Systems and the International Journal of Forecasting.

Chapter 16 Scenario planning: an alternative way of dealing with uncertainty 387

Chapter 17 Combining scenario planning with decision analysis 423

Chapter 18 Alternative decision-support systems and conclusions 437

Suggested answers to selected questions 469

Index 475

Presents and explains decision analysis methods without using mathematical notation and tools that are beyond the scope of most of the book’s target audience - practicing managers and business students

Rigorous in its presentation of methods - the material is covered in sufficient depth to allow readers to apply methods appropriately and with full knowledge of their rationale, assumptions and limitations.

Provides a broad coverage of decision analysis methods Features topics that are rarely, if ever, found in other textbooks, including explanations of special methods that are designed to handle resource allocation and negotiation problems and a demonstration of how decision analysis can be used in tandem with scenario planning in strategic decision making.