In the ad, Kaepernick provides narration as various professional and amateur athletes train. Kaepernick speaks about the idea of dreaming big and then going out and accomplishing those dreams, using LeBron James, Shaquem Griffin and Serena Williams as some examples of people who have pushed themselves to achieve goals that many would have perceived as impossible.

The commercial ends with Kaepernick speaking to the camera and saying, "So don't ask if your dreams are crazy. Ask if you're crazy enough."

After the commercial aired during the start of the third quarter, people began to share their opinions on it.

Without the Kaepernick hype, that would have just been another solid Nike ad

Colin k makes me sick and so does Nike. Here’s an idea let’s take a guy who won’t stand for the national anthem and build a brand around him. Nike is stupid and I guarantee they will lose sales over this. I myself will never sport anotheir pair of there over priced shoes. #Istand