Maroon 5 frontman Levine revealed on Twitter Saturday that he had bleached his naturally dark hair platinum, adding the following day, "I hope people understand that when they say my hair looks creepy i [sic] take that as the highest compliment."

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Brady, too, debuted a far lighter coif than usual at a Pre-Kentucky Derby event late last week, and showed it off again Saturday night at hair guru Harry Josh's NYC birthday party -- which the Patriots quarterback attended with his supermodel better-half. Judging from Twitter, reception has been... mixed.