Wine in Ukraine

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

2016 was an active year in terms of changes in legislation. Firstly, it saw the continuation of excise tax increases. The excise tax for sparkling wine was doubled to UAH10.4 per litre, while the excise tax for fortified wine was doubled to UAH7.16 per litre. Secondly, the minimum retail prices of 700ml bottles of sparkling, still light grape and fortified wines rose to UAH69.9, UAH33 and UAH42 correspondingly. Finally, in 2016 the UAH500,000 licence applicable to winery producers that use domestic winery raw materials was cancelled.

COMPETITIVE LANDSCAPE

Wine in Ukraine is characterised by the presence of many domestic producers. In terms of total volume sales of wine in Ukraine, Koblevo retained its leadership position in 2016 with a 16% total volume share, thanks to substantial investments in production, branding, distribution, advertising and promotion.

PROSPECTS

Wine is set to record a positive CAGR in total volume sales over the forecast period. Wine consumption per capita is not very high in Ukraine and there is still room for sustainable growth. On the other hand, industry experts and analysts generally agree that fiscal pressure on the category is very high, making wine less competitive than spirits. Another key influence in the sluggish performance of wine in Ukraine is the poor culture of wine consumption in the country, the development of which requires time and investment from producers, importers and distributers.

Files are delivered directly into your account within a few minutes of purchase.

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 41 Taxation and Duty Levies on Alcoholic Drinks 2016Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016Table 43 Selling Margin of a Typical Beer Brand in Retail Channel That Does Not Use Wholesalers 2016Table 44 Selling Margin of a Typical Wine Brand in Retail Channel That Does Not Use Wholesalers 2016Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel That Does Not Use Wholesalers 2016