Starbucks typically launches the PSL around the first week of September. In recent years, the chain has offered an early launch that often kicks off in late August for in-the-know customers.

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An August 28 launch date would certainly be on the early side for Starbucks. The last time the chain debuted the Pumpkin Spice Latte in August was in 2014, when customers who participated in an online scavenger hunt could order the drink on August 26, prior to the September 2 launch date.

So, if you're freaking out about the PSL arriving too early this year, your concerns aren't baseless — even if the difference is just a matter of a few short days.