(NASDAQ: AMZN) – Amazon today announced the launch of the Amazon Instant
Video app for Nintendo’s Wii U home console, giving customers even
easier access to the more than 140,000 movies and TV episodes available
to purchase or rent from the Amazon Instant Video library. In addition,
the app gives Amazon Prime customers access to more than 30,000 movies
and TV episodes to stream at no additional cost. For more information on
how to get started visit, www.amazon.com/instantvideo/wiiu.

Starting today, the Amazon Instant Video app can be found at no
additional charge on the Wii U home screen or in the Nintendo’s Wii U
eShop on the game console for customers to easily download and install.
The Wii U GamePad controller lets customersuse the 6.2-inch
touch screen on the GamePad to search and browse for titles, and even
playback video on the GamePad screen.

“We’re constantly working to create the best streaming video experience
for our customers, and to do that it’s essential to provide access on as
many devices as possible,” said Anthony Bay, Vice President of Worldwide
Digital Video for Amazon.com. “The Amazon Instant Video app on Wii U
gives customers more ways to enjoy video in the comfort of their home.
The Second Screen Experience lets customers browse, search and even play
movies or TV directly on the GamePad controller. In addition, new
features in the app allow kids and parents to easily discover
family-friendly programming for all age groups.”

“Nintendo’s Wii U is designed to provide customers with premium
entertainment experiences,” said Duncan Orrell-Jones, Senior Vice
President, Network Business Division, Nintendo of America. “Bringing
Amazon Instant Video content to the console is a seamless addition that
further enhances the Nintendo offering with even more video
entertainment options.”

Instant streaming of more than 140,000 titles from the Amazon Instant
Video library and more than 30,000 Prime Instant Video titles for
Prime members

Smart lists such as “Recently Watched,” “Watchlist,” “Genre
Recommendations” and “More Like This” that allow customers to easily
manage their viewing choices

Your Video Library gives customers access to purchases from Amazon
Instant Video on the Wii or any of the hundreds of other devices
enabled for Amazon Instant Video. For a list of compatible devices
click here.

Parental Controls and Kid Zone features that allow parents to manage
access to age appropriate content and also easily navigate specific
categories to find family-friendly programming by age

The Second Screen Experience with the Wii U GamePad controller lets
customersuse the touch screen on the GamePad to search, browse
or playback titles on the GamePad screen

Whispersync lets customers seamlessly switch from one device to
another. Start streaming a movie on Kindle Fire, then pick up right
where you left off on your Wii U - avoid the frustration of having to
find your spot

The Amazon Instant Video app for Wii U offers more than 140,000 movies
and TV episodes to browse, buy, rent and stream including the latest new
release movies like Brave, The Amazing Spider-Man, Men in Black 3,
Marvel’s The Avengers, The Hunger Games, and Madagascar 3: Europe’s Most
Wanted, and popular TV shows like The Walking Dead, Sons of Anarchy,
Revolution, and Big Bang Theory. Most current TV shows can be purchased
by individual episode or at a discount with a TV season pass.

In addition to receiving free two-day shipping on millions of items and
access to thousands of books from the Kindle Owners’ Lending Library,
Prime members can instantly stream more than 30,000 TV episodes and
movies, all for just $79 a year. The Prime Instant Video library
includes popular TV shows such as Parks and Recreation, Glee, and The
West Wing, new release movies such as Iron Man 2 and Rango, and popular
kids TV including SpongeBob SquarePants, Dora the Explorer, and Phineas
and Ferb. Non-Prime members can start their free one-month
trial today.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

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