October 2010

This article is re-posted from User Centric’s blog.
As someone who studied anthropology and ethnography, I’m always curious why the discipline isn’t utilized more often to gain insights into the user experience with a product or technology. While ethnography is being utilized more often in …

This article is re-posted from User Centric’s blog.
I know I could save a lot of money on groceries if I used more coupons. But the clipping, sorting, and in-store shuffling is tedious, and often I end up feeling it just is not worth the hassle. That’s why I was intrigued to learn about …