Monitoring the Social State of Home, Tile & Design

When it comes to embracing social media marketing to promote tile, you need to pay attention to Crossville Tile. The company knows how to use digital marketing to get the word out about the beautiful tile products it manufactures.

Behind this expertise are two women: Lindsey Waldrep, vice president of marketing for Crossville Tile, and Irene Williams, owner of digital marketing and PR firm, Msg2Mkt.

If you've spend any time exploring the tile industry on social networks, you've most probably come across Irene Williams. She is the owner/principal of Msg2Mkt, a brilliant writer with a wicked sense of humor, not to mention the genius behind @TileTuesday on Instagram.

Arpi Nalbandian has an eye for visual content, especially when it comes to capturing the beauty of the tile industry on visual social networks such as Instagram. During Coverings17, she and fellow visual tile maven Irene Williams will share wisdom about marketing with Instagram. In anticipation of those sessions, I caught up with Arpi to learn more.

Meet Arpi Nalbandian, founder of Tileometry and the first person in the flooring and tile industry I met first through Twitter. Arpi is extremely knowledgeable about tile and social networking for business and combines the two in her business.

I'm excited to be presenting with Arpi at Coverings 2015 about two of the visual social networks. Our session is titled:

Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success

In anticipation of our joint session, I caught up with Arpi to ask her about her love of tile and social networks, and how both come together visually.

In less than two weeks, you'll have the opportunity to immerse yourself in Coverings 2013, and attend Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts. All four have an online presence. All have distinct opinions on selling tile online.

If you're interested in learning about
Selling Tile: the Internet, the Industry & the Consumer, I invite you to attend
Coverings 2013. You'll get to attend a tile industry panel discussion with four experts. All four are immersed in tile. They all have an online presence. All have distinct opinions on selling tile online. You're guaranteed to learn a lot!

I hope you plan on coming to Coverings 2013, and attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussionwith four tile industry experts. All four have an online presence. All have distinct opinions on selling tile online.

If you come to Coverings 2013, consider attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussionwith four tile industry experts who all have a presence online: