The Horse Saddle Shop is now a featured seller on Amazon.com, providing saddles, tack, and accessories through Amazon.

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Amazon.com is the self-proclaimed "world's marketplace," and with a starring role in the online economy of seven major countries, it seems that the title isn't merely a boast. No longer just a bookstore, Amazon now competes in the internet market with everything from diamonds to groceries. The company is able to be so diverse through a ranging group of merchants whom they've invited to list their inventory on the site. Recently Amazon has become interested in reaching western enthusiasts: HorseSaddleShop.com, a leading online saddle and tack store, was invited to become a featured merchant.

Chuck Klockow, owner of HorseSaddleShop.com, relates possible reasons why Amazon would choose the Horse Saddle Shop over other vendors, "We have been blessed by God to have long-standing, high visibility in the major search engines. We have a clean and professional looking website. We have been around for over 8 years."

Recommended sellers are merchants who have been specifically invited to list their inventory on Amazon's main page. Having inventory listed on Amazon's main site is much different than hosting a webstore through Amazon, which anyone can do. Hosting a webstore does not get inventory onto the Amazon main site. Merchants, however, are allowed to build inventory directly into Amazon because they have been pre-approved and represent the best in their specific retail fields.

The relationship between HorseSaddleShop.com and Amazon is mutually beneficial. Amazon now has the ability to cater to western enthusiasts, widening their clientele and extending their products to sporting goods. In return the HorseSaddleShop.com is able to build more trust in online customers by means of their association with Amazon.

Amazon.com backs all sales made through the site with their A to Z guarantee, ensuring both the timely delivery and quality of every item purchased. A benefit of buying a saddle from the HorseSaddleShop on Amazon is that it ensures the customer of a third-party arbitrator, should any disputes arise. However, buying from Amazon instead of directly from HorseSaddleShop.com is more expensive due to the third party and Amazon selling fees.

However, either way the purchase is made, HorseSaddleShop's return policy promises to reassure the buyer, and their free online help tools and articles aid in saddle selection.

The success of HorseSaddleShop.com is through the relationship between
The Saddle Shop which started in 1986 in the small town of Bremen,
Indiana and Horse Saddle Shop which started as HorseSaddleShop.com in
January of 2000. After forming this business relationship,
HorseSaddleShop.com has been blessed to become a major saddle provider
across the nation, expanding to horse owners of many friendly
countries.