Gay prideEqual opportunity-this refers to our perception of fairness and having the same rules for everyone.Achievement and success-refers to our work ethic, competitive nature and drive for success, both personally and professionally.Material comfort-refers to pursuit of wealth and comfort. Each generation tries to improve its relative wealth and comfort.Activity and work-refers to our collective preference for action such as work or sports activities over reflection.Practicality and efficiency-refers to our attitude toward cost-effective problem solving and may contribute to our capitalistic success.Progress-refers to our efforts to improve our society and incorporate the attitude that today is better than yesterday and tomorrow will be even better.Science-refers to the rational tendency to devalue emotions.Democracy and enterprise-refers to our democratic principles of individual rights to pursue personal and business enterprises which cannot be overridden by government.Freedom-refers to favoring individual initiative over collective conformity.Racism and group superiority-refers to the linking of personal worth to social categories based on race, ethnicity, social class, and gender.