Culture Talk: Giving a Voice to Your Biggest Brand Advocates

Companies often focus their efforts on building brand ambassadors outside their organization. And while remaining dedicated to client and customer satisfaction is vital to any company’s success, it’s important that organizations don’t overlook their biggest, most accessible brand advocates in the process.

By investing in company culture and empowering employees to advocate for your brand, you can tap into some of your most influential brand ambassadors. When the people at your company become champions of your brand, your employees, clients and customers benefit.

Hear from StephanieSchroeder, vice president of marketing for Discovery Benefits, as she discusses the importance of building brand advocates both inside and outside the organization. She’ll also explain the role company culture plays in turning employees into brand ambassadors and cover methods for encouraging employees to vocalize their advocacy.

Schroeder is a brand evangelist, content strategist and design enthusiast who serves as the Vice President of Marketing for Discovery Benefits. Her passion is in building relationships as a mechanism for brand engagement, and she personally believes employees are the biggest untapped potential for building brand champions in most organizations.