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Samsung (South Korea) and LG Display (South Korea) are leading players the in Interactive Display Market

An interactive display can accept input by means of touch and is designed to provide customers access to information such as wayfinding, self-check-in, product availability at a departmental store, patient details, and others. These displays have specially designed software applications for creating an interactive experience while delivering information based on the input received from end users. Thus, interactive displays act as dynamic information-sharing devices in retail, transportation, healthcare, and educational institutes. The interactive display market is expected to grow from USD 9.7 billion in 2019 to USD 13.8 billion by 2024, at a CAGR of 7.2%. Growing demand for gamification and digital classrooms, growing adoption of interactive displays in retail sector, declining price of displays, easy availability of interactive products, and increased end-user engagement by using interactive displays for learning, presentations, signage, wayfinding, and ticketing application are other major factors fueling the growth of the market.

Major players in the interactive display market have primarily adopted the strategy of product launches to strengthen their product portfolios, as well as expand the reach of their offerings to new clients. For instance, in November 2018, Crystal Display Systems (UK) launched TAICENN TM-PR080 series, an enhanced range of True Flat Resistive Touch Industrial Monitors with increased stability and reliability. In September 2018, Sharp (Japan) announced the launch of its flagship 80” 4K BIG PAD interactive display, expanding its 4K BIG PAD line-up to offer a choice of sizes. Besides product launches; acquisitions, collaborations, contracts, and expansions were other key strategies adopted by the key companies to grow in the interactive display market.

Samsung (South Korea) and LG Display (South Korea) are among the major players in the in interactive display market. Samsung has a wide geographic presence and is focused on developing innovative products and solutions in the interactive display market. The company has a strong financial background and invests large amounts in R&D activities. Samsung has a higher R&D budget than competitors, having invested about 7.0% of its total revenue in R&D as of 2017. The company focuses on providing these displays for new use cases from new product categories such as smart retail, infrastructure, and institutional applications. In September 2018, Samsung and Cisco collaborated to reinvent the professional meeting space. Samsung’s SMART Signage and the Cisco Webex room kits connect to one another to deliver enhanced video conference experience. Cisco Webex room kits can be combined with other Samsung displays to enhance and customize meetings.

LG Display is one of the leading interactive display panel and device providers, with a strong global presence and a wide customer base—particularly in China. The company is financially strong owing to the support from its parent company and is considered among top display technology providers globally; also, it is actively exploring and preparing for new business opportunities that may arise in the changing display market environment. For instance, in February 2018, LG unveiled diverse B2B Portfolio at ISE. For instance, in December 2018, LG Electronics India introduced a curved OLED Signage. The signage was made using 63 custom-made curved OLED panels and was conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and Ambience Group Associates.