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How’s it going? Had a hard week of, you know, marketing and stuff? Yeah, tell me about it. I wrote a whole blog post and went to an event, so I’m pretty beat myself.

Unfortunately regular round-up wrangler Christopher Ratcliff has taken the day off to go to New York Comicon, so it looks like it’s up to me to guide you through everything utterly amazing we saw online this week.

Alcohol advertising in the UK is subject to some of the most stringent rules in the world.

They place a particular emphasis on protecting young people. Alcohol ads must not be directed at people under 18 or contain anything that is likely to appeal to them by reflecting youth culture or by linking alcohol with irresponsible behaviour, social success or sexual attractiveness.

Which brings us to social media. How does an alcoholic beverage brand successfully run a social media channel, full of appealing content and personal engagement while sticking to the right side of the regulations?