Something’s gotta give over at CBS and their morning content. Lagging third behind the Today Show and Good Morning America, the Early Show on CBS has been nothing more than just filling airtime for the network.

Well that may change and it’s about time.

Rumors are flying all around New York that there are some big names on the list as the show searches for its soul. One is Charlie Rose, which certainly would be the next big CBS mistake which would fit in well with all of the mistakes this network has made when it comes to their news and entertainment content.

Two words. Katie Couric. Case closed.

MSNBC Live from Crenshaw High School - Rev. Al Sharpton, Mika Brzezinski and Joe Scarborough

Now naming Charlie Rose to host their morning show will certainly do a lot for their aging demographic on that network. In other words. Charlie Rose, who built his brand on PBS, would bring in every person in America from 65 years of age to Happy Hollow retirement center in Pasadena to the graveyard.

Not a good move. But wait, there’s more.

The one that keeps us interested is the possibility that the MSNBC Morning Joe hosts would shift their brand over to CBS.

I say two words. Why not?

If George Stephanopolous can shift from politics to cooking segments why not Joe Scarborough and Mika Brezinski. Now that CBS has hired Morning Joe executive producer Chris Licht, rumors have been surfacing that he wants his creation to follow him from MSNBC over to CBS.

Problem is both Scarborough and Brezinski are locked in to contracts. But that doesn’t take them out of the picture. The talk of Charlie Rose going to CBS could be temporary. How about this scenario. Charlie Rose carries the show through the next general election is the key part of the story in the New York Post. That’s why CBS wants him. Because of his solid news experience. Then after the November general election, Joe Scarborough and Mika Brezinski take over.

Not a bad idea, eh?

Then Charlie Rose gets shifted over to 60 Minutes.

CBS needs help in the morning. There’s no question. Scott Pelley taking over the CBS Evening News was a brilliant move for the network that has lost its luster in the news division.

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