THE Argos catalogue is a much-loved part of the British high street experience.

Many 90s kids will know the joys of flicking through that glossy book, drawing up wish lists for Christmas and their birthdays.

But youngsters these days now have a whole new way of looking at toys they’re hoping of getting thanks to a brand new update for the Argos app.

The high street retailer has launched an augmented reality (AR) feature for its mobile app.

It allows customers to see full-scale versions of select Lego toys before buying them.

By the end of July Argos customers will be able to look at up to 100 Lego toys in AR in the retailer’s app.

When customers select an AR view of a LEGO set from the Argos application, an animated version of the fully-made model will appear.

It will be built to scale and app users can see how the toy would look in their own home.

Customers can also zoom into and around each set to have a closer look at each model.

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Matt Grabham, Digital Product Manager at Argos, said: “Argos has always looked at new ways to innovate and improve how our customers shop with us.

“As more and more of our customers – particularly busy parents – are shopping on-the-go using our mobile app and embracing advances in technology, using AR to showcase our products is a natural evolution.”

While Nichola Cox, Retail Ecommerce Manager from the LEGO Group, added: “We are incredibly excited to have partnered with Sainsbury’s Group to deliver this innovative, exciting, fun and immersing solution for Argos’s shoppers.

ARGOS

The Argos app's new AR feature in action

“Our augmented reality execution not only embraces Argos’s digital vision but helps inspire and develop the LEGO builders of tomorrow making it a formidable collaboration.”

The new feature is launching on the Argos app on iOS.

Users will be able to look at digital versions of the LEGO Star Wars Kessel Run Millennium Falcon™, the LEGO Disney Princess Sleeping Beauty Fairytale Castle and the LEGO Ninjago® Movie™ Quake Mech, in addition to 30 other toy sets, all at the touch of a button.