Marketing Mini Course

Step 7: Write out at least 12 autoresponder emails.

Write personalized emails and address them directly to the client by name.

It's time to do a bunch of writing! Our next step in this marketing mini course is to begin writing out the emails to your clients. The cool thing about email marketing is that it automatically sends out emails to people in a time-based system. So essentially, you only need to write out your emails one time and then set them up to send out automatically every 10 days or every month, etc., after the person subscribes.

This way when someone subscribes to your list, they automatically start getting your emails and eventually they’ll decide to hire you.

But you have to actually write out all the emails, and the key thing to remember is that you want to provide at least 2-3 valuable emails with great content for every one marketing email you send asking the client to pay you for something.

You need to write up at least 12 emails that are carefully tailored to your clients where every third or fourth email contains a message with either a discount or some other offer that incentivizes the person to hire you. After the 12th email, you can simply have reminder emails that are scheduled for once a month that give people some useful short tip or something they'll find valuable. You want to keep yourself top of mind so when they are ready to buy, they email you.

Some important points to consider:

Make sure to provide high quality content! Don’t give people useless information they could just find anywhere. Give them content that is structured and ordered and makes things easy for them to implement. If you don't, they'll probably unsubscribe.

Write with good grammar and make it easy to read. Check for spelling errors and make sure your emails are not big, chunky paragraphs. Keep them separated into short segments that are easy to skim through.

Don’t be super professional. Your emails should read like they’re coming from a friend so you create a personalized connection with your prospect. Include [[firstname]] tags so the email feels personalized.

Be sure to have your headshot at the bottom of every email so people feel that connection and remember who you are.

Include in your emails an incentive for why the client should hire you sooner rather than later. Keep reminding them of your primary service so they feel incentivized to reach out to you!

Include a professional headshot at the bottom of every email so your prospect forms a stronger and stronger connection to you.

​MARKETING ACTION STEP 11: Write out your emails.

​Write out your 12 emails so they are ready to go when you set up your email auto-responder system. Also write out about 5-10 short tip emails that can be sent out once a month to people after the 12th email has been sent. Be sure to include reminders in every 3rd or 4th email to book you for your services, and if you don't have your headshot yet, get that taken so you can add it at the bottom of your emails!

About Me

Martin Bentsen

Martin Bentsen, founder of Bentsen Breakthrough Consulting, has spoken numerous times at New York University, has run educational seminars at Actor's Connection on branding and marketing strategies for performers, and has written a 60 page informational book called Get Cast™, focusing on marketing tactics actors can use to find more consistent work. He is a member of both the National Association of Sales Professionals and Sales & Marketing Executives International, two highly acclaimed marketing organizations in the United States.

Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the top headshot studio in the United States. City Headshots currently employs seven people and has locations in New York, Denver, and Philadelphia. Some of City Headshots’ repeat clients include well known companies such as LinkedIn Corp, Facebook, American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.

As a business owner who has grown a photography business from zero to half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for clients to successfully navigate the marketing world and make themselves memorable. He coaches small business owners one-on-one with their branding, marketing, and operational strategies, and in how they conduct themselves with actual clients.

Martin’s long term goal is to run major business seminars across the country while expanding his City Headshots brand to go international.