Videos are the marketing tool with the highest engagement rates nowadays on the internet. Every day, more marketers are using video ads to promote their products and services effectively. But how can you take advantage of them?

For video advertising to work you need to understand video best practices, how to allocate your ad budget, and which platform can give you the highest return on ad spent.

Let's see why you need to use ads in 2018, and how to plan for a highly effective ad.

Why you need to use video ads in 2018

With video ad spend to reach $20B by 2020, we know that more and more companies are investing in videos.

In fact, the average time viewers spent watching video ads in 2017 has grown by 19% compared to the year before.

On top of that, the Video Completion Rate (Videos Played All the Way Through) reached a staggering 69% in 2017.

But if you want to succeed with video ads in 2018, there are some things you should know.

First, like for every digital marketing channel, also the video space starts to get saturated and CTR is lower compared to previous years.

IAB released a great research and discovered that 10-second videos can help maximize impact among Millennials, who are particularly sensitive to mobile ad clutter. Mobile video ads for this audience should be well targeted, relevant and enjoyable to help maximize its potential impact.

An upside of shorter ads is that they allow more ab testing: it’s much easier to create four versions of a 10-second ad, than four versions of a 30-second ad, give the same budget and timeframe.

Yes, I do agree that in the future, more and more companies will shift their focus towards short and meaningful video ads to attract thier audiences. This tactic will no doubt be the order of the day in 2018 - Sujan Azad Parikh.

I agree, but this doesn’t seem like much use to forum owners (looking to sell video ads) until forums are better equipped to handle native video upload. Something that has been lacking on forums for a long time in comparison to other platforms.