The latest innovations in Social Media Advertising

You may recall our previous blog postwe shared in May back when the 2016 Presidential Election was well underway. We shared findings from our Audience Mapping tool and let readers guess which map belonged to which candidate. The tool leverages Facebook data to generate full reports breaking out audiences across location, gender, age, and interests. We shared the reports for Bernie Sanders, Hillary Clinton, and Donald Trump. The system first finds the percentage of users with an expressed interest in a candidate within a specific DMA. Then an index score is developed by normalizing it against the overall percentage of the U.S. population who has an interest in one of the candidates.