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Fire department using unusual music video to boost recruitment

The Kansas City Fire Department reached out to a rapper for recruiting help

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Updated: 9:42 AM EST Feb 9, 2017

Fire department using unusual music video to boost recruitment

The Kansas City Fire Department reached out to a rapper for recruiting help

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Updated: 9:42 AM EST Feb 9, 2017

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WEBVTT TAISHA WALKER JOINS USWITH A FIRST LOOK AT THERECRUITMENT WILL FIREFIGHTERSPLAN TO ROLL OUT LATER THISWEEK.TAISHA: KCFD RECRUITS EVERY TWOYEARS.IT IS THAT TIME AGAIN.THE DEPARTMENT IS TARGETING TWOGROUPS IN PARTICULAR, AND THEYARE HOPING THEIR NEW RECRUITMENTVIDEO CATCHES FIRE.>> ♪>> EARNERS ARE BAD, WORRYINGABOUT DAD.-- HER NERVES ARE BAD, WORRYINGABOUT DAD.TAISHA: MS. G DOESN'T USUALLYWRAP ABOUT HEROES, BUT THEKANSAS CITY FIRE DEPARTMENTREACHED OUT TO HER TO HELP WITHTHEIR NEW RECRUITMENT VIDEO.KCFD IS LOOKING TO HIRE MOREWOMEN, MORE MINORITIES.>> WE WANT THEM TO KNOW THAT WEHAVE AN INTEREST IN THEM ANDTHERE IS SUCCESS THEY CAN HAVE.>> THE LOOK ON PEOPLE'S FACESWHEN YOU COME TO RESCUE.TAISHA: THAT IS WHY THISCOLLABORATION WITH MISS G ISPERFECT HARMONY.I AM A STUDENT AND SOON TO BEFIREFIGHTER, SO IT ALLCONNECTED.TAISHA: SHE IS NOT JUST WRITINGABOUT THE LIFE OF A FIREFIGHTER.SHE HOPES TO SOON BE ONE.>> HERO.WHEN I AM CALLED TO DUTY,GOD.TAISHA: MS. G SAYS SHE HOPES TOBE IN UNIFORM BY MAY.THE OTHER VOICE ON THE SONG THATYOU HEAR DOING THE COUNTRY SONGIS THAT OF NOE PALMA.

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Fire department using unusual music video to boost recruitment

The Kansas City Fire Department reached out to a rapper for recruiting help

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Updated: 9:42 AM EST Feb 9, 2017

The Kansas City Fire Department has a catchy new way to attract potential firefighters to the field.
The KCFD recruits every two years – and it’s that time again. They’re targeting two groups of people, and they’re hoping their new video catches on fire.
Miss G doesn’t usually rap about heroes.
But the Kansas City Fire Department reached out to her to help with their new recruitment video which will be released Friday.
Also in that video – country singer and firefighter Noe Palma.
“Like when I applied 20-something years ago, you had 2,000 applicants or 3,000 applicants,” said Deputy Chief James Garrett with the Kansas City Fire Department. “Our last pool I think we might have had 500-600 applicants.”
KCFD is looking to hire more women, and more minorities.
“We just want them to know that one – we have an interest in them, and that there is some success that they could have here.”
That’s why the collaboration with Miss G made perfect harmony.
“Well I am also now a student and soon to be a firefighter, so it just all connected,” said Miss G.
But she isn’t just writing about the life of a hero. She hopes to soon be one.
“I say by May I’ll be suited up and helping somebody.”
The final version of the video, “Definition of a Hero” is set to be released Friday. The department hopes it will help boost the applicant pool.
The video – including the original song – took about two months to put together.

KANSAS CITY, Mo. —

The Kansas City Fire Department has a catchy new way to attract potential firefighters to the field.

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The KCFD recruits every two years – and it’s that time again. They’re targeting two groups of people, and they’re hoping their new video catches on fire.

Miss G doesn’t usually rap about heroes.

But the Kansas City Fire Department reached out to her to help with their new recruitment video which will be released Friday.

Also in that video – country singer and firefighter Noe Palma.

“Like when I applied 20-something years ago, you had 2,000 applicants or 3,000 applicants,” said Deputy Chief James Garrett with the Kansas City Fire Department. “Our last pool I think we might have had 500-600 applicants.”

KCFD is looking to hire more women, and more minorities.

“We just want them to know that one – we have an interest in them, and that there is some success that they could have here.”

That’s why the collaboration with Miss G made perfect harmony.

“Well I am also now a student and soon to be a firefighter, so it just all connected,” said Miss G.

But she isn’t just writing about the life of a hero. She hopes to soon be one.

“I say by May I’ll be suited up and helping somebody.”

The final version of the video, “Definition of a Hero” is set to be released Friday. The department hopes it will help boost the applicant pool.

The video – including the original song – took about two months to put together.