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16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

Conversion rate optimization (CRO) refers to improving the likelihood that a user will complete a defined goal on your website—anything from buying a product, requesting a quote, or downloading a whitepaper.

As vital as CRO is, it's often easier to focus more on driving traffic than conversions. But there are aspects of B2B websites that can be optimized to convert those visitors, and this infographic by b2bmetric illustrates 16 key elements that a lead-generating B2B website can implement to improve conversion rates and increase sales.

For example, users need only 14 words to understand the gist of what you are saying, according to the infographic, so keep your copy concise.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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Awesome list, Laura. I was curious before reading whether or not user-generated content would be featured here and you didn't disappoint! Between #9 and #11 alone there are so many opportunities to leverage UGC (testimonials, positive feedback, screenshots of social interactions and metrics, etc). I feel like I see more and more people including screenshots from social media on their landing pages.

Again, fantastic work!

Brent

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