StoryCode started as a meetup in New York City in 2010 and quickly gained popularity among professional and indie media makers and storytellers alike. Speakers at StoryCode in New York have included PunchDrunk (Sleep No More), Campfire (marketing for Game of Thrones), Marcelo Guerra (ARG design for Dexter), and Frank Rose (Wired contributing editor who literally wrote the book on transmedia The Art of Immersion).