An Inspiring, Empowering TV Ad for Girls By Lego

This 60-second spot below from Union Made Creative and director Brigg Bloomquist—shows a lovely meditation on moms and daughters and the independence that both inspires and is reinforced by imaginative play.

“I don’t always want you to help me,” a girl says in voiceover, seemingly addressing her mom. “Do you know why? I want to figure it out on my own. Even when it doesn’t turn out the way I want, I know it’s not wrong. Because you taught me how to think. And how to dream. I’m about to make something that I know will make you proud.”

The ad nicely flatters parents—suggesting Lego is the choice of smart, creative kids who’ve been brought up well.