"A smaller number of plans makes the choice simple for customer," he said.

The plan changes would also likely help with average data consumption of users, he said, as users would no longer be tempted to take full advantage of their cap.

In contrast, Dodo has for some time offered an unlimited quota plan for $39.90 per month. The ISP also began offering a plan with three terabytes of quota for 5c less a month which, according to chief executive Larry Kestelman, was offered as a "joke" to show the ease of providing high-quota plans.

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