With an aim to strengthen its hold over the Indian mobile payment space, the Sweedish caller identification app True Caller has partnered with Bank of Baroda to offer digital payments corroborated by Unified Payments Interface (UPI).

This conglomeration has come almost two years after Truecaller had joined hands with ICICI Bank to enable digital payments through the app. While the firm is busy penetrating the Indian finance marketplace, its rivals such as Apple and WhatsApp are grappling with data localization regulations.

“At present, we have more than 150 million users on Truecaller in India and over 300 tie-ups to enable Truecaller Payments. Our aim is to onboard as many users as possible and popularize UPI services,” comments Sony Joy, head of Truecaller Pay & Financial Services.

The current partnership between Truecaller and Bank of Baroda will pave way for simplified transactions. By using this feature, users will be able to check balance, send money, pay via QR code, and pay using IFSC.