Hasbro, Blockbuster, Paramount Home Entertainment, and Universal Studios Hollywood Collaborate with The Hub on Family Friendly, Interactive Nationwide Tour Celebrating the TRANSFORMERS Brand

Facebook Sweepstakes Offers Chance to Win "Ultimate Fan Gift Pack" And Grand Prize Trip to Be Among First to Experience the New "Transformers: The Ride-3D" at Universal Studios Hollywood in Spring 2012

LOS ANGELES - Fans of the popular TRANSFORMERS brand from Hasbro will have a chance to experience the storied franchise in several communities as The Hub TV Network, a destination for kids and their families, collaborates with some of the biggest names in entertainment for the nationwide "The Hub of TRANSFORMERS: Great American Tour," celebrating the heritage of the successful entertainment property. The eight-city touring exhibit kicks off September 30 in New York and California.

The tour brings together entertainment leaders Hasbro, Inc., Blockbuster L.L.C., Paramount Home Entertainment, and Universal Studios Hollywood with The Hub in an event that engages consumers and brings the AUTOBOTS and DECEPTICONS to life through a highly interactive brand experience for the whole family.

"The Hub of TRANSFORMERS: Great American Tour" will celebrate the franchise in all its iterations including this summer’s hit film from Paramount Pictures Transformers: Dark of the Moon, as well as the all-new CGI animated television series "Transformers Prime" from Hasbro Studios, and the original 1980s animated television series -- both of which can currently be seen on The Hub.

The tour will coincide with the three-part first season finale of the Emmy®-winning "Transformers Prime" on The Hub beginning on Saturday, October 1 (8:30p.m. ET) as well as Paramount Home Entertainment’s Blu-ray™ and DVD release of Transformers: Dark of the Moon on Friday, September 30.

Eight Blockbuster retail locations will host spectacular dome-shaped "Transformers Prime"-themed tents that will feature photo opportunities, behind-the-scenes content, exclusive artifacts and authentic props from both television series as well as Transformers: Dark of the Moon. Additionally, fans can see the authentic Camaro (BUMBLEBEE) or Corvette (SIDESWIPE) movie vehicles from this summer’s mega-successful film and win special TRANSFORMERS prizes. Universal Studios Hollywood will also offer a special sneak peek of its new cutting- edge mega attraction, "Transformers: The Ride-3D," opening in Spring 2012. The dynamic, motion-based thrill ride will tell an original "TRANSFORMERS" story using original, photo-realistic 3D-HD media, sophisticated special effects and one of the most elaborate roaming flight simulator ride systems ever created.

"The Hub of TRANSFORMERS: Great American Tour" dates and Blockbuster store locations:

In addition, fans can participate in a month-long Facebook sweepstakes promoted in 1,500 Blockbuster retail locations beginning Monday, September 26. One Grand Prize is a trip to Los Angeles to be amongst the first to experience TRANSFORMERS: THE RIDE - 3D, the all-new attraction coming to Universal Studios Hollywood in Spring 2012. Combined with a gift pack featuring Hasbro, Blockbuster and Paramount Home Entertainment prizes, the Grand Prize is valued at more than $5,500. 100 secondary winners will each receive "The Ultimate TRANSFORMERS Fan Gift Pack" which includes subscriptions, gift cards, toys, and DVDs from the participating sponsors. The promotion will be simultaneously hosted on all six promotional partners’ Facebook pages where more details can be found:

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

About BlockbusterBlockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is a leading global provider of movie and game rentals and is synonymous with family entertainment. The company provides customers with convenient access to media entertainment anywhere, any way - whether in-store, by-mail, or digitally to homes and mobile devices. With a highly recognized brand and a library of more than 100,000 movies, TV shows and game titles, Blockbuster’s multichannel presence serves millions of customers around the world annually. Visit http://www.blockbuster.com.

About Paramount Home Entertainment Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

About Universal Studios Hollywood Universal Studios HollywoodSM The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the "5 Towers" state-of-the-art outdoor concert arena, and the Gibson Amphitheatre concert and special event venue. World-class rides and attractions include the blockbuster ride, "King Kong 360 3-D" on the famed behind-the-scenes Studio Tour, "The Simpsons RideTM," "Revenge of the MummySM —The Ride", "Jurassic Park® - The Ride" and the highly anticipated new thrill-ride, "Transformers: The Ride - 3D" opening in Spring 2012. Universal Studios Hollywood is a unit of the Universal Parks & Resorts division of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

"Eight Blockbuster retail locations will host spectacular dome-shaped "Transformers Prime"-themed tents that will feature photo opportunities, behind-the-scenes content, exclusive artifacts and authentic props from both television series as well as Transformers: Dark of the Moon."

I wanna go so bad.... but the closest tour stops are 6 and a half/8 hours away. Though, I was thinking if I can bug some of my Chicago based friends to let me come visit the weekend of 10/8... -ponders-

Motto:""You must journey back farther into the matrix for the answer...""

Weapon: Energo-Sword

Dude, my friend lives within walking distance of the Mission Hills blockbuster!!!! So u can bet I'll make my way down there with my camera as long as my work schedule doesn't interfere!! I've already seen BB and SS, but I'd love to see the setup & hot promo models!

When eating planets alone isn't enough to satisfy the Chaos Bringer's hunger, Unicron comes to Earth to fill up on McDonald's. McDonald's golden arches will light our darkest hour (when the Chaos Bringer would not share) by clogging his arteries, raising his blood pressure, and giving him diabetes.

Motto:""You must journey back farther into the matrix for the answer...""

Weapon: Energo-Sword

my friend went to the mission hills event -not sure which day, but bad story though - he waited an hour in line for "spin the wheel/get a prize" game by himself and when he got to the top the lady told him "You have to have a kid". He was polite & tried to bargain with a little bit, but nope, still didn't give him anything. At Botcon, they didn't pull this crap & I'm glad. No pix, but he said there were props on display from NASA of all sources -some kind of robotic arm from them. I remember him saying Sideswipe corvette was there too, don't recall him saying Bumblebee. Sadly, he didn't wind up with any swag except for 1 or 2 of those $5 off DOTM coupons. If I weren't working, I would've went, although from his story -would've been disappointed too probably. Save for the props.

I have About 6 photos but I can't upload them from my phone but I could text them to somebody who could post them. I waited in line for over an hour and they didn't let me or my wife spin the wheel either and we drove up there 4 hours to check it out luckily my wife won a dotm bluray disc from the radio station and my son won a ha whirl. He also got a legends bumblebee for spinning the wheel. But otherwise not very exciting.