Uplift Through Chocolate! Valerie Beck

Month: October 2014

By Valerie Beck, founder of Chicago Chocolate Tours and Chocolate Uplift, the “Professor of Chocolate”

What’s really in your chocolate bar?

I was asked the other day why I’m against soy lecithin in chocolate, even if it’s organic soy lecithin. I replied that it’s because I’m against industrial sludge in any of my food, including my chocolate!

What is soy lecithin, and why is it in chocolate?

Soy lecithin is an ingredient used by commercial/industrial chocolate makers, to keep chocolate moving through their pipes. It’s an industrial waste product made from the sludge left after crude soy oil is processed with hexane and acetone. Soy oil refining companies found a way to sell their waste back to the food industry in the 20th century, in the form of lecithin. Whether that waste is organic or not isn’t the point. True, I prefer organic food to GMO food. But in the case of soy lecithin, even organic soy lecithin is still industrial waste, and there are whisperings that when it’s labeled as organic it still isn’t because there isn’t enough demand for an organic variety to actually produce one, but in any case it’s not part of the clean-food / artisan chocolate movement.

What does soy lecithin do to chocolate, and to us?

Cocoa beans + sugar + nothing else = pure delicious chocolate

In addition to being processed waste sold back to the food industry for further industrial purposes, soy lecithin alters the taste and texture of chocolate, making it slicker and more standardized.

I love the pure flavor and rich texture of unadulterated chocolate, and I love delicious, complex-flavor artisan chocolate bars with just 2 ingredients – cocoa beans and sugar – such as bars by Askinosie, Dick Taylor Craft Chocolate, and so many others. Depending on how the cocoa beans are developed through the chocolate making process, chocolate makers can express different stories and provide different flavors. Without additives, the chocolate can tell a more nuanced story.

Moreover, there are other serious issues surrounding soy, as some studies show it can lead to thyroid problems, infant abnormalities, and cancer. This is the case whether the soy is organic or not.

The soy industry and Big Food industries are obviously massive, and some people will tell you that a small amount of soy lecithin in your chocolate won’t make a difference to your health. But even if you didn’t mind the flavor and texture reductions or alterations, the amount of soy lecithin that many people are eating may not be so small after all. That’s because it is in so many processed foods ranging from salad dressing and mayonnaise, to bread and cake mix, and even tea bags.

Do you want hexane-processed sludge with that?

Even if you steer clear of most processed foods and fast food, do you want any hexane-processed industrial sludge in your food at all? Imagine you were at a fine restaurant, and the server asked if you would like ground pepper, parmesan, or a few drops of hexane and soy sludge on your meal. Yikes!

Isn’t it an upside-down state of affairs when industrial waste in food is the norm, and we have to explain why we don’t want it?

What we can do about it

Don’t despair! How can you make sure there’s no soy lecithin in your chocolate bar? Read the label! If you see something you don’t like, or can’t pronounce, you can back away from the bar, and make a different chocolate choice.

Discussing and sampling the goods at a bean-to-bar meeting I held with one of my chocolate consulting clients

Happily, there is a chocolate revolution happening right now, with wonderful bean-to-bar chocolate makers such as the ones I highlighted above and many more including those in my distribution and broker portfolio, creating amazing chocolate deliciousness with cocoa beans. By controlling the entire chocolate making process, from sourcing the cocoa beans through controlling the steps such as fermenting, roasting, and mixing or conching the cocoa beans, they can draw out different flavors based on differences within the steps of that process.

More good news: artisan chocolate makers who use pure ingredients are generally the same artisan chocolate makers who use fair or direct trade, slavery-free, sustainably grown cocoa beans. Chocolate that’s delicious, ethical, and full of health benefits? That’s how it should be!

Hello from one of my “Eat Chocolate, Be Skinny” seminars, which are educational and entertaining presentations and chocolate tastings on how to decipher chocolate bar labels and gain maximum chocolate health benefits.

Remember: chocolate comes from cocoa beans, which are the seed of the fruit of the cocoa tree. Yes, chocolate comes from fruit! Keep the chocolate pure, and you have wonderful health benefits, wonderful flavor opportunities, and benefits rather than harm to farmers and the planet. That’s chocolate uplift indeed.

To sum it up in hashtags that you’ll see if you join me on Instagram or twitter at @chichoctours: #eatrealfood and #eatrealchocolate!

The title of this post refers to one of my nicknames, because I’ve studied chocolate all my life. Meanwhile, I’m a new “Professor of Business” and I love that too! Here’s what happened:

As the creator of Chicago Chocolate Tours and Chocolate Uplift which provide a variety of chocolate services from tours and travel to consulting and importing, I’ve always enjoyed speaking about chocolate and business to universities, schools, corporate groups, women’s clubs, and of course tour groups. My mission is Uplift Through Chocolate, which means basically I’ll talk about fine and fairtrade chocolate to anyone who will listen!

What to eat, and what not to eat: learn what’s really in your chocolate bar, and how to discern fairtrade chocolate from slavery chocolate, in my chocolate seminars

My speaking engagements about chocolate and business began in Chicago not long after I started Chicago Chocolate Tours in 2005, and followed me to Boston, Philadelphia, and beyond when I opened chocolate tours in additional locations. Popular topics that I speak on include Chocolate Wellness, Eat Chocolate Be Skinny, and ABCs of Business Success. I also love sharing chocolate and business stories on television.

Right, with other speakers at our alma mater Harvard Law School

Recently, I began thinking that in addition to giving one-off talks, I wanted to teach whole semesters. I love academic, culinary, and business environments, and love giving back through knowledge, and working with students.

So when I found myself sitting next to the Provost of Kendall College at an Ecuadorian dinner to which I was invited by my chocolate consulting client the Ecuador Trade Commission, I was fascinated as she described the new and innovative programs at Kendall. The college is known for star culinary grads like Rick Bayless and Jose Garces, and has added international business programs. I told her I would love to be part of it if there were a place for my contributions. After going through the interview process, I became the newest Adjunct Professor at Kendall College, and started teaching this Fall!

Sweet home Chicago: view from my Adjunct Professor office at Kendall College

That means I’m a part-time professor, which is perfect because I can share my knowledge and practical experience with students, while still being an entrepreneur and continuing to develop my businesses.

I’m thrilled to have created and to be teaching a new class at Kendall, called Growth Strategies and Franchise Management. The course is about scaling a business, and opening in multiple locations. I’m impressed with my students, who are creating new franchise concepts as their class project.

I’ve created an Entrepreneur Speaker Series as part of the course, to bring in guest speakers to share their stories and add value. Kendall’s leadership has been kind enough to open the speaker series to the full Kendall community plus interested members of the public, so you’re invited! Click for dates and speakers, and let me know if you’ll be my guest. And, we post inspiring business quotes using hashtag #growthquote; join the social media gathering at @kendallcollege and @chichoctours.

Finally, naturally I’ve added a chocolate component to the course: at the start of each class, we sample chocolate or pastry that I’ve brought, and we discuss how the owner of that particular business is growing the enterprise, such as for instance through opening multiple locations, or by selling wholesale to grocery stores or specialty markets. My students are keeping a chart of such growth strategies, and are creating a list of factors to assess scalability and growth viability. Our chocolate tastings support the educational process, through real-world examples of business challenges and successes.

After visiting enchanting Ecuador for a week in September 2014 as part of my ongoing consulting project with the Trade Commission of Ecuador to promote their quality fairtrade cocoa beans and chocolate, I’m convinced that this country is the best-kept secret in the Western Hemisphere.

Here’s why: the delicious and ethical chocolate and cacao, the incredibly fresh and flavorful cuisine, and the stunning landscapes. I could go beyond that to the beautiful textiles, the fascinating history, and of course the warm and wonderful people. But then this post would be more of a book. Indeed, that’s an idea! Well, more posts on more items are coming soon.

For now, here are the top 3 things I love about enchanting Ecuador!

1. Chocolate

Here’s yours truly Valerie Beck with a freshly opened cocoa pod on a Pacari family farm

Ecuador is known for its chocolate, or more specifically its delicious fairtrade cocoa beans from which chocolate is made. Ecuador is the 6th largest grower of cocoa beans in the world, though they’re a small country around the size of Nevada.

I visited two cocoa farms during my trip: the incredibly innovative Camino Verde farm in the coastal province of Balao, and a delightful small family farm in the Amazon basin that is one of 2,500 such farms growing for Ecuador’s Pacari Chocolate brand.

Both farms were revelatory. Being able to go to the source, receive a beautiful cacao pod from a beautiful cocoa tree, open the pod and taste the sweet, floral, flavorful pulp surrounding the beans, and even eat the raw beans themselves, was a meaningful experience because it showed me firsthand the first steps of the chocolate process and the magic of how chocolate begins as fruit.

Part of the beauty of Ecuadorian cacao is that it is grown in a socially responsible way, mainly on small family farms. Contrast Ecuador’s fairtrade, ethical, and sustainable farming and labor practices, with the human rights abuses prevalent in West African cacao, including child slave labor, as well as the general lack of traceability of West African beans. We want to know where our food, chocolate, clothing, everything comes from, and we want the practices to be ethical. Seventy percent of the world’s chocolate comes from cocoa beans grown in West Africa, mainly the Ivory Coast and Ghana. This means when someone picks up popular commercial chocolate brands in the drugstore, they’re buying unethical chocolate, the fruits of abomination.

Cocoa tree nursery on the Camino Verde farm

A way to make sure you’re buying slavery free chocolate is to buy South American chocolate, or chocolate from other regions of the world outside of West Africa. Look at the chocolate bar’s label to find the origin of the cocoa beans, just like you would see the origin of the grapes on a wine bottle label, or the origin of coffee beans on a bag of coffee. Look for words like fair trade or direct trade, or simply look for place names like Ecuador.

I’ll share more about Ecuadorian cacao, and about steps we can take to end slavery on cocoa farms, in other posts. You can also click here for CNN’s reports on chocolate’s child slaves.

Here’s to delicious and ethical Ecuadorian chocolate and cocoa beans!

Vegetarian ceviche at Barlovento restaurant, at our Harvard Club of Ecuador luncheon

2. Cuisine

Cacao is nature’s perfect food, and the rest of the food in Ecuador was also glorious. Another reason I love Ecuador: the cuisine is fresh and light, with amazing flavors and ingredients not found elsewhere, due to Ecuador’s incredible biodiversity and variety of climates. Plus, the food is not laced with GMOs and artificial ingredients, so instead of eating industrial food which can bring disease and obesity, you’re eating real food which brings health and fitness.

As a vegan-ish vegetarian, I found a huge range of flavorful and satisfying options created from fruits, vegetables, and herbs, such as the refreshing vegetarian ceviche I had at Quito restaurant Barlovento. The Harvard Club of Ecuador was kind enough to hold a luncheon for me while I was in Quito; it turns out the Club President and I were at Harvard Law School at the same time. The restaurant is owned by the mother of a student at Kendall College in Chicago where I’m an Adjunct Professor, and the owner is also a friend of the Club President. Small world-ism in action! The Honduran Ambassador to Ecuador was also at the luncheon; it was a treat to sit next to Madam Ambassador and talk cacao!

Meanwhile, seafood lovers visiting Ecuador will also find amazing options due to Ecuador’s location on the Pacific Ocean, and meat eaters will have no shortage of creatively prepared dishes.

One of my favorite Ecuador breakfasts: pitaya fruit with black seeds, and taxo fruit with an oblong shape

Did I mention the fruit! I tried many varieties I’d never seen or tasted before, such as pitaya which was similar in appearance to dragon fruit and tasted sweet, and taxo which was extremely tart and citrusy. I had to be shown how to open and eat these amazing fruits, and the lesson was worthwhile!

Chocolate comes from fruit, and since I already raved about Ecuador’s amazing cacao at the beginning of this post, I’ll move on, though I could go on and on about other incredible cuisine experiences in Ecuador. Watch for a separate food-focused post!

Cotopaxi mountain along the flight from Quito to Guayaquil

3. Landscape

Earth is beautiful. What makes the part of Earth that is Ecuador so visually spectacular and so rich in plants and animals, is that this small country has three distinct climates – along the tropical Pacific coast in the west of the country, in the Andes Mountains running down the center of the country, and in the Amazon basin to the east – or four if you count the Galapagos Islands which are also part of Ecuador.

Sunrise view from my room at Casa Gangotena, on my first morning in Quito

I visited the three climates on the mainland, starting with the fresh mountain climate of capital city Quito, 9,400 feet up in the Andes Mountains, some of whose peaks reach 15,000 and 20,000 feet. Around twice as high as Denver, or as high as about nine Sears Towers stacked on top of each other, Quito has a majestic setting, cool clean dry air, and temperatures up to the 70s during the day, and down to the 40s at night.

I am grateful to enjoy radiant health, yet had altitude headaches and dizziness the first two days, including during the wonderful meetings I had with cacao growers, chocolate company owners, and government leaders during day 1. (I think the people I met with took my lightheaded giddiness for enthusiasm, and in any case I was enthusiastic!) I didn’t take any altitude medicine, but chocolate helped (chocolate helps everything!), and after 48 hours I was fine though constantly thirsty. Happily, my fabulous hotels Casa Gangotena and Hotel Patio Andaluz provided all the water I could drink, and all was well.

With Vicente Norero of Camino Verde at the Aromas del Ecuador chocolate and cacao meetings

Next, I flew from Quito to Guayaquil, which is the largest city in Ecuador and the main port city. The flight over the spine of the Andes was just 50 minutes, and once in Guyaquil I was in a beautiful, summery, hot and humid Miami-like climate, only with mountains on the horizon. From Guyaquil, our Trade Commission group drove 2 hours through small towns and verdant plains, until we reached the Camino Verde cocoa farm, described above. Tropical glory!

The third climate on the Ecuadorian mainland is the Amazon climate. Back in Quito, we drove down the mountains – the roads were new, wide, and provided dramatic views – to an elevation of around 2,500 feet. The air was soft and moist, the trees and foliage were lush, and the Pacari cocoa farm we visited was fantastic, as described above.

About to sample fresh cocoa beans and sweet pulp on a Pacari cacao farm in the Amazon basin

Because Ecuador is on the equator (hence the country’s name), climate changes not by season but by altitude. Visiting the equator itself, just outside of Quito, was a blast. There are actually two equator monuments or museums: one marks the actual equator, and the other marks where Europeans thought it was.

Here’s what happened: the pre Incan people knew exactly where the equator was. They knew astronomy and nature, and the sun figured in their worship and daily life. Then a French expedition came, studied the situation for 8 years, and said no, the equator was 240 meters away (or around 787 feet). Then, in the 1990s, GPS confirmed that the equator is right where the ancient people said it was.

Standing on the equator – the real one

Today, the Mitad del Mundo large monument and theme and shopping park around the “French” equator honors the work of the Europeans, celebrates history, and promotes development. Several hundred feet away on the actual equator, the Museo Intinan marks the real spot with charming and interesting demonstrations such as how water – and ocean storms – circulate clockwise on one side of the equator and counter clockwise on the other, while honoring the ancient people with reconstructions of their style of home and life.

By the way, getting to and around Ecuador was extremely easy. No visa is required for US citizens. I flew 3 hours from Chicago to Miami, changed planes, and flew 4 hours from Miami to Quito. Quito is on central time, so it was the same time there as in Chicago. And Ecuador does not have its own currency but uses US currency, which goes quite far there. A taxi ride across Quito for example was $2. So, arriving at and enjoying the gorgeous landscapes, sights, and flavors of Ecuador was safe and simple.

Independence Plaza (Plaza Grande) in Quito

I’m looking forward to traveling again for more enchanting Ecuador – contact me if you’d like to join a group trip!