movie banner

Launching a business is such a gratifying experience! You’ve pulled all-nighters and probably drank far too much coffee to, finally, get everything set to launch. You’re ready for people to start engaging with your brand, but a little stuck on how to actually make this happen. Marketing your product or Read more…

Shapes convey a lot of meaning in graphic design and can trigger emotional reactions based on our associations with things in the real world. Shapes don’t just change how a logo looks, but also how it is perceived. Square logos are a popular choice among many famous brands. If you’re Read more…

This blog is brought to you by our friends at Waymark — an online video maker that empowers anyone to make exceptional video ads in minutes with their premium templates and online editing tools. Video advertising is now an integral part of marketing, sales, and overall customer experience. The truth Read more…

Every business needs a logo, but not every business owner can afford to hire a graphic designer, or has the experience to create one themselves. This is how Looka came to be! Our co-founder, Dawson Whitfield, spent over a decade designing hundreds of logos for clients. Tired of all the Read more…

Like superheroes, famous brands almost always have a great origin story. Okay, it might not be about a radioactive spider bite, but it’s often not far off. Family feuds, top-secret recipes, and bizarre coincidences fill the histories of some of the world’s best-known companies. Learning about the origins of famous Read more…

Remember when people used to go to big-box stores to buy mattresses? Times have changed with the proliferation of mattress-in-a-box companies that have popped up serving a core Millennial market that craves convenience (and is obsessed with getting a good night’s sleep). Strong visual branding is a must when it Read more…

As we say goodbye to the first half of the year, it’s time to look back at logo redesigns of 2019 so far. We’ve seen a lot of action from big brands in tech, fashion, finance, real estate, and more! From the more subtle updates to major overhauls, check out Read more…

Instagram, Firefox, Asana, and Tinder…what do all of these brands have in common? A colorful gradient logo design. Though there tends to be controversy around gradients (some say they’re cheesy or dated), it’s clear that if done well — and for an appropriate target audience — these types of designs Read more…

Warning: spoilers ahead for season 3 of Stranger Things. Love it, or hate it, the 80s have been making a resurgence in 2019. With everything from fashion and beauty, to graphic design, to popular TV shows, there’s something about this decade that keeps making a comeback! On the Netflix series Read more…

A logo is often the first thing people see when buying products or services. Logos serve as proof that what they’re buying is genuine and legitimate — in other words, they help make a bang-on first impression. After you make that first impression, you want your logo to remain in Read more…