THE BEST IN BEAUTY FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

CHARLOTTE TILBURYEYESHADOWPALETTE

Presenting the eyeshadow quad that demystifies the art of making eyes pop.

Written By JAYME CYK

WHY IT CAUGHT OUR EYE

Charlotte Tilbury is all about providing the how-to in makeup, and while thinking through her famed color collection she was adamant about simplifying the application. When Tilbury introduced her eponymous line in 2013, she launched with a range of looks based on beauty archetypes, from Rock Chick to Ingénue, and her instructions made it easy to morph into a more glamorous version of yourself in only a few steps.

Tilbury’s Luxury Eyeshadow Palettes are no exception. Each pigmented quad includes prime, enhance, smoke, and pop shades, giving you all the tools needed to create the perfect eye look, no matter the time of day.

THE ARTIST RESPONSE

“I love the Charlotte Tilbury Eyeshadow Palette because of its versatility. The texture and payoff are superb! The colors blend easily together and can be applied as a wash or layered. One of my favorite things to do with The Bella Sofia Eyeshadow Palette is apply a base shadow of the gold, then press the copper pigment lightly on the lid for a subtle gold-and-copper daytime eye. Just add a light coat of a lengthening mascara, and you’re good to go!”—Nathan Hejl, makeup artist

Apply the top two shades in a forward-and-back motion in the eye socket to enhance, and add the bottom two shades on the upper and lower lashlines to amp up your look. Don’t be surprised if strangers can’t help but make intense eye contact with you.

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The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.