They also launched a “Fur Discounts” website, which cleverly tricked bargain-hunting fur shoppers into learning about the horrific, cruelty-laden fur industry (you have to see it to understand).

Promotional image for the deceptive “Fur Discounts” website

These campaigns reached millions of people and brought much-needed media coverage to the reality of fur farming. This kind of exposure is vital to waking up complacent consumers and encouraging cruelty-free fashion, but it doesn’t come cheap! Thanks to holiday sales from The Tree Kisser shop, we were able to donate $1925.28 (US) towards covering this expense. We are so grateful to have had the opportunity to support these compassionate, creative activists!