In a move bound to leave many Greeks and scholars aghast, Greece’s culture ministry said Tuesday it will open up some of the debt-stricken country’s most-cherished archaeological sites to advertising firms and other ventures.

The ministry says the move is a common-sense way of helping “facilitate” access to the country’s ancient Greek ruins, and money generated would fund the upkeep and monitoring of sites. The first site to be opened would be the Acropolis.

Archaeologists, however, have for decades slammed such an initiative as sacrilege.d