Internet Marketing for Law Firmshttps://www.moorelegaltechnology.co.uk/blog/tags/internet-marketing-for-law-firms.html
Tue, 26 Sep 2017 22:51:05 +0100Joomla! - Open Source Content Managementen-gbConsumers would rather go online in search for a solicitorhttps://www.moorelegaltechnology.co.uk/blog/consumers-online-search-for-solicitor.html
https://www.moorelegaltechnology.co.uk/blog/consumers-online-search-for-solicitor.htmlFor some people, finding the right solicitor is half the battle. So, how do they find exactly what they are looking for with someone they can trust? Previously consumers would refer to family and friends for referrals but, as our new digital marketing expert Nicole Donald notes following new research outlined below, it seem times are changing as the Internet emerges as the number one resource.]]>Online MarketingFri, 18 Jul 2014 16:22:38 +0100Can law firms really make money on the Internet? Here's the proof and 5 step recipe for success.https://www.moorelegaltechnology.co.uk/blog/can-law-firms-really-make-money-on-the-internet-proof-5-step-success.html
https://www.moorelegaltechnology.co.uk/blog/can-law-firms-really-make-money-on-the-internet-proof-5-step-success.html

When we first started generating business online for law firms we always had a hurdle to overcome – the doubt and scepticism of lawyers. I would like to say that as the Internet has become a fundamental tool in the day to day life of the legal professional this hurdle has disappeared, but I’d be lying. Despite using the Internet to find and buy all types of products and services sometimes lawyers, for some bizarre reason, think that this same type of buyer behaviour does not apply to them.

Congratulations to our client Family Law Matters Scotland on the launch of their new business and associated website. Family Law Matters Scotland is a firm of specialist family law solicitors. Based in Glasgow, their award winning lawyers provide advice and information across a broad range of family law matters in Scotland.

Our client, highly rated injury law firm in Edinburgh, Lawford Kidd, has launched a new TV advertising campaign, which is also being integrated with their website and social media activities.

]]>Business DevelopmentThu, 30 May 2013 16:05:11 +0100Website marketing: The future ? What are the options ?https://www.moorelegaltechnology.co.uk/blog/website-marketing-the-future-what-are-the-options.html
https://www.moorelegaltechnology.co.uk/blog/website-marketing-the-future-what-are-the-options.htmlGuest post regarding the future of website marketing and some of the key considerations for your law firm.]]>Online MarketingThu, 28 Mar 2013 09:08:44 +0000Top 10 Web Marketing Mistakes Made by Law Firms and Other Businesseshttps://www.moorelegaltechnology.co.uk/blog/top-10-web-marketing-mistakes-made-by-law-firms-and-other-businesses.html
https://www.moorelegaltechnology.co.uk/blog/top-10-web-marketing-mistakes-made-by-law-firms-and-other-businesses.html

Web marketing can produce powerful results for your law firm or other business, but there are some essential elements which must be done correctly if you are to achieve your online goals. If not, you may be not only wasting your time and investment, but you may also be risking damage to your reputation. The following are ten of the most common online marketing mistakes made by law firms and businesses and some tips on how you can avoid these:-

We recently blogged our top 7 online marketing tips for professional services companies for the year. Here are our top digital marketing tips for law firms, lawyers and other businesses to get the most from their online marketing efforts and investment.

A fundamental change has been happening with Internet marketing and indeed with marketing itself in the past few years. Facilitated by the Internet, including social media, people rely much less on TV, radio, newspaper and billboards to learn about and connect with products or services ("outbound marketing"); instead, two-way conversation focused not on buying a person's attention, but instead earning it, is becoming key for people to connect with products and services.

]]>Online MarketingThu, 06 Sep 2012 11:21:54 +0100Think like an octopus: Internet marketing for law firms and othershttps://www.moorelegaltechnology.co.uk/blog/think-like-an-octopus-internet-marketing-for-law-firms-and-others.html
https://www.moorelegaltechnology.co.uk/blog/think-like-an-octopus-internet-marketing-for-law-firms-and-others.htmlFurther to our blog post outlining our top tips for Internet marketing for professional services firms in 2012, we have produced a short presentation on YouTube. This explains our approach to Internet marketing for law firms and others:- ]]>Online MarketingFri, 30 Mar 2012 12:14:16 +0100MLT's client's blog one of the Top 10 Best New Blogs of 2011https://www.moorelegaltechnology.co.uk/blog/mlts-clients-blog-one-of-the-top-10-best-new-blogs-of-2011.html
https://www.moorelegaltechnology.co.uk/blog/mlts-clients-blog-one-of-the-top-10-best-new-blogs-of-2011.htmlWe are pleased to announce that our clients, LawCloud, for which we provide social media consultancy services, have had their LawCloudComputing blog listed by Computer Weekly as one of the top 10 best new blogs of 2011.]]>Social Media PromotionsMon, 09 Jan 2012 14:35:06 +0000Does your law firm post its newsletters to a blog? Here are some reasons why it should...https://www.moorelegaltechnology.co.uk/blog/does-your-law-firm-post-its-newsletters-to-a-blog-here-are-some-reasons-why-it-should.html
https://www.moorelegaltechnology.co.uk/blog/does-your-law-firm-post-its-newsletters-to-a-blog-here-are-some-reasons-why-it-should.html

Law firm newsletters are usually produced following hours of fee-earner time and are usually distributed by mail and email. Such newsletters have been, and indeed still are, useful both for marketing purposes and for keeping clients and potential clients updated with legal developments in practice areas of interest to them. While law firms also choose to post such newsletters to their websites, many are still missing out on the opportunities offered by blogging.

]]>Online MarketingThu, 09 Jun 2011 14:56:42 +0100Social Media for Law Firms & Businesses: Avoiding Distractionhttps://www.moorelegaltechnology.co.uk/blog/social-media-for-law-firms-a-businesses-avoiding-distraction.html
https://www.moorelegaltechnology.co.uk/blog/social-media-for-law-firms-a-businesses-avoiding-distraction.htmlWith an average of 600 tweets, 34,000 Google searches and 700 Facebook posts being made every second (source: Exact Target), today’s online conversation is a loud one. If harnessed correctly, the rewards for law firms, businesses or other professional organisations can be great. However, if care is not taken, employees and fee earners may be distracted to the point where the firm could lose a lot of money through reduced productivity.]]>Social Media PromotionsWed, 08 Jun 2011 14:59:42 +0100One blog or two?https://www.moorelegaltechnology.co.uk/blog/one-blog-or-two.html
https://www.moorelegaltechnology.co.uk/blog/one-blog-or-two.htmlOften we speak to law firms and other professional service companies who are interested in setting up 'microsites' to focus on particular service offering, or niche. We generally advise against this for the same reasons that we would generally advise setting up a number of blogs, instead of focusing on one that is already doing well. Our reasons are detailed below, but we would happily go into more detail on any point covered.]]>Online MarketingThu, 02 Jun 2011 11:01:49 +0100Law Firms: How to generate business online.https://www.moorelegaltechnology.co.uk/blog/law-firms-how-to-generate-business-online.html
https://www.moorelegaltechnology.co.uk/blog/law-firms-how-to-generate-business-online.htmlI know our posts have been a haphazard in terms of timing, but we’re sticking with it and if you follow our advice you will attract new clients. We’ve given a brief overview of domains and templates and are now ready to move onto on page seo for law firms.First things first; if you are commissioning a third party to design your website make sure that the following are editable:1) Page Titles: The most important aspect of online seo – if your page titles aren’t keyword rich you’re onto plums.2) Descriptions: Although the descriptions are hidden within the code of your site and have little actual relevance in terms of affecting your rankings, they should be drafted carefully as they present one of your first opportunities to get potential visitors to click on your natural results. Essentially they should include reference to page keywords together with clear calls to action (i.e. Phone 0845 620 5664 for free initial advice!)3)Heading Tags: In the same way as headings in a written document help to identify degrees of importance and natural breaks, heading on a website serve the same function and help to distinguish less important body text frompage headers.If you don’t have control of any of the above, then our advice would be to go elsewhere.]]>Online MarketingWed, 25 May 2011 17:32:21 +0100There’s no point in buying a Ferrari and keeping it in your garagehttps://www.moorelegaltechnology.co.uk/blog/thereu2019s-no-point-in-buying-a-ferrari-and-keeping-it-in-your-garage.html
https://www.moorelegaltechnology.co.uk/blog/thereu2019s-no-point-in-buying-a-ferrari-and-keeping-it-in-your-garage.htmlUnless you can no longer afford the petrol….Recently we have been reviewing a lot of professional services firm websites and in spite of the fact that we shouldn’t be, we remain surprised at how many of them are being let down by proprietary content management systems.Larger organisations often have vast amounts of content and good domain histories, and as such they should routinely rank well for the short tail and longer tail keyphrases related to their services. It would appear that often poor on page optimisation arising from inadequate CMS functionality is holding them back.Traditionally larger professional service companies would have taken the view that ‘we do not wish to be instructed by members of the public and as such search engine rankings are not important to us’ but as internet usage continues to grow, particularly mobile internet searches, they run the risk of only being found by those who already know them thereby losing out on countless opportunities to grow their brand, extend their influence and reinforce their authority.Recent research by Forrester (as brought to our attention by Ben at Barker Brooks) titled The Rise of the Digital C-Suite, where ‘C-Suite’ is a term used to describe the chief executives, heads of finance and heads of information at the 10000 most successful companies in the world highlighted that not only is the internet the C-Suite’s top information resource but also that members of the C-Suite search for information themselves.So, back to the title of this post; if you have a strong professional online presence which is not being presented properly to search engines as a result of a content management system which is not fit for purpose then, effectively, you’re keeping the Ferrari in the garage.]]>Legal SEO & Local SEOWed, 25 May 2011 17:19:13 +0100