WHY DO CLIENTS CHEAT?

The decline in client loyalty is such a hot topic for salons that we decided to hit the streets and find out what's going on. We spoke to real people about why they cheated on their last hairdresser, and the number one reason we discovered was a lack of communication during and after the consultation.

Interestingly, almost everyone would have been willing to give the salon another chance if they reached out with an email, review or special offer. If you're looking to grow your business in 2015, focusing on loyalty is a great place to start.

If you aren’t actively trying to woo your customers, you can be sure that somebody else is! So what are the best ways to keep the spark alive with your clients? Click through to find out.

Shortcuts is the global leader in salon and spa software, working with more than 14,000 clients around the world. To find out what we can do for you, simply tell us a little about yourself and we'll be in touch.