CREATIVE・CONCEPTS・REALIZED

ONLY THOSE WHO ATTEMPT THE ABSURD WILL ACHIEVE THE IMPOSSIBLE.

M. C. ESCHER

Web design

Web design is a Web development process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use. Web design makes use of various programs and tools in order to achieve the intended look, such as Dreamweaver, Photoshop and many others. In order to create a winning design, Web designers need to think about their audience, the purpose of the website and the visual appeal of the design.

Branding

“Broadly, a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas” (Kotler & Keller, 2015).

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

LOGO DESIGN

Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company's iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales.

“Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always, always, always another.”

Critical Thinking ・ Active Listening ・ Problem Solving

UX / UI

Simplicity is everything when it comes to great UX. As Albert Einstein famously said, “Any darn fool can make something complex; it takes a genius to make something simple.” The user experience of any product should be as straightforward as possible; as soon as the user lands on a website or opens an app, they should be able to navigate from A to B without even thinking about it. Great UX design is about simplifying the user journey — and this means getting rid of all and any elements that aren’t absolutely necessary.

“UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.”

WIREFRAMING

Benefits of Wireframing. Wireframing is an important communication tool in any web or app project. It gives the client, developer, and designer an opportunity to walk through the structure of the website without getting sidetracked by design elements such as colors and images.

A mockup is a static high-profile visual design draft of a design or device, used to represent the structure of information, visualize the content and demonstrate the basic functionalities in a static way.

COPYWRITING

Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and books.
In advertising, web marketing and similar fields, copy refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services.

"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product."

Brand Strategy

Brand strategy is not about visuals. It’s not about getting a new website, a trendier logo or eye-catching packaging. If anything, brand strategy is about getting rid of things—abandoning audiences that are off-target, stories that are off-brand, projects that are not central to your mission as an organization. This allows you to unequivocally express who you are, separate yourself from any competition, and make a lasting impression to build and nurture your brand.