ITALY///GIRO’S NEW SHEPARD FAIREY HELMET FOR LANCE ARMSTRONG’S RUN IN THE GIRO D’ITALIA

As if LANCE ARMSTRONG's Supertouch-curated custom SHEPARD FAIREY-designed TREK MADONE road cycle wasn't enough to snap necks at this month's GIRO D'ITALIA race, helmet company GIRO has just created a matching lid to up the ante. Incorporating swaths of graphics from Shep's race bike the helmet might just see the light of day on store shelves as an incredibly limited-edition run with proceeds from sales going to benefit LIVESTRONG. Keep an eye on ST for more updates in the coming week, including the chance to win one of the coveted brain buckets...