Sunday, March 16, 2014

[MV Review] 4Minute "Whatcha Doin' Today?"

[Warning: This post contains lots of big pictures and at least one very bright, fast gif*.]

Everyone's favorite skanks came back this week with "Whatcha Doin' Today?" If the song sounds familiar, that's because it was produced by Brave Brothers, who also produced the group's last two tracks (and the majority of kpop for the past few years).

What we really should be asking is "When is this guy going to leave?"

"Whatcha Doin' Today?" shares a similar message to 2Yoon's "24/7," encouraging listeners to throw off the shackles of everyday life and enjoy living, be it through partying, laughing, or drinking Americanos.

You drink that coffee, girl.

The song contains a few disturbing similarities to last year's "What's Your Name?" Both songs suffer from having too many musical layers and an abundance of that rap/singing hybrid 4Minute loves to do. "Whatcha Doin' Today?" is still a staggering improvement on the horrendous "What's Your Name?" whose fetid stench still haunts me today. "WDT" is a more traditional song, unlike that non-song; transitions more smoothly; and doesn't make my ears bleed. It's not great or anything, but at least I plan on listening to this new song again.

The music video really saves this release, though, as it's a hot mess, just like 4Minute. Things start out normally enough, with a Hyuna solo scene then a group dance.

Exhibit A of "Why I'm Glad Hyuna's Not My Mom"

Then things get weird. Apparently, "fun" for 4Minute involves lots of plastic clothing, candy, and voyeurism.

Don't act like you innocent, girl. I know what you're really doing.

You see, through the video, we learn how 4Minute lets loose on the weekend — swinging. Sometimes, it's a group thing in a public restroom:

Sometimes, it's a little exhibitionism by the street:

Exhibit B

But always, it's hardcore:

Exhibit "This is All the Evidence One Really Needs"

These scenes provide insight into the members' private lives and help shape the bond between the group and its fans. I feel like I know more about 4Minute now.

Why did so many fangirls downvote Bubble Pop and Ice Cream, yet they continue to eat up all 4Minute videos? They showcase Hyuna's sexuality in every video (solo and group), but it REALLY pisses fangirls off if she's doing it by herself? I don't get it.

I don't normally find Hyuna attractive at all, but thankfully she doesn't look busted as fuck like in Troublemaker's comeback.

As for the song, I agree that it's significantly better than WYN. Of course, that just means that BB did a better job of lazily slapping beats together and drowning them under his usual diarrhea sound effects.

Of course 4minute stans keep crying for the "old" 4minute to come back (over half of the people saying this are referring to Volume Up which is, what, 2 years old now?), but why would Cube do that when they can release a slightly less sloppy version of the same song over and over? It makes sense to me.