New Product Development

Successful Innovation in the Marketplace

by
Erdener Kaynak

Publisher:
Routledge

Print ISBN:
9780789015662, 0789015668

eText ISBN:
9781136400353, 1136400354

Edition:
1st

Pages:
248

Copyright year:
2002

New Product Development 1st Edition by Erdener Kaynak and Publisher Routledge. Save up to 80% by choosing the eTextbook option for ISBN: 9781136400353, 1136400354. The print version of this textbook is ISBN: 9780789015662, 0789015668.