Planning for Ramadan part III

If you’re up to date with your planning then great – this month you want to make sure that all the suppliers you’re using are in place, and you should probably have signed off your designs by now.

If you’re behind, then there is still time to get back on track.

Just remember that by the end of March your Ramadan plan really wants to be crystal clear. This allows you some room to test and your messaging and make refinements. Leave it any later and you’ll find yourself with an inconsistent or badly thought out approach with limited follow through.

Some important information regarding data availability for Ramadan 2017.

Every Ramadan we help Muslim organisations to increase their income through a Ramadan-specific email package.

We do our very best to keep prices low, but the number of opportunities are still limited by data availability, so you have to act fast. Just so you know, last year we achieved an average open rate for all clients of just over 18%. Nobody else came close.

This year, our model works like this: We broadcast 3 HTML’s for to 40,000 email records throughout the month of Ramadan.