Imagine the new possible.

Prius Prime encompasses the vision where a vehicle can be as inspiring to the human spirit as it is mindful of the world around us. What if you found a vehicle that had style, was fun to drive and had excellent efficiency? What if you didn't have to choose between good for all and good for you? Toyota's innovation can create a world where anything is possible, and that is Prius Prime.

Benefits

Benefits

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Impossibly Stylish

Good for all has never looked so good. The 2017 Prius Prime was engineered to maximize efficiency with a dramatic profile that cuts through the wind and stands out from the crowd. Arrive and depart in style, thanks to standard LED headlights and taillights that help you look good while doing good.

Take Charge of Your Drive

Get ready to amplify any trip. The refined EV Auto Mode1 features an increased motor output to give Prius Prime an exhilarating drive all the way up to full highway speeds. The added EV Mode3 drive power comes from an enhanced electric motor and battery pack, and its lower placement also helps you corner with confidence.

Control It All with One Touch or Swipe

Embrace the new possible with ease. The available 11.6-in. HD Multi-Information Display in Prius Prime puts the tech you need right at your fingertips. Controlling everything has never been more convenient, with compelling graphics and an intuitive touch-screen with a smartphone-style experience.