Earlier this week we reported on comedian Drew Carey offering $25,000 for a Twitter name, @Drew, being auctioned off to raise money for the Livestrong cancer charity. The owner of the account, Drew Olanoff, is a cancer-fighter and blogger — most famous for his “Blame Drew’s Cancer” campaign that has exploded online.

Anyways, Carey raised his initial offer by saying he would donate $100,000 if he received 100,000 followers to his Twitter account by November 1st. He’s currently at just above 68,000 — which means he’s on track to easily pass that goal. Even better, however, was his surprise statement yesterday to a CBS reporter that he would up the ante from $100,000 to a cool $1 million if he gets the same amount of followers by midnight on December 31. If he doesn’t reach a million followers, the donation will be prorated: If there are 500,000 followers when the clock strikes midnight, then $500,000 will be given to LiveStrong.

Once again, we have an incredible charity fundraiser taking place on Twitter — and all you have to do is follow Drew Carey. I would hope that if millions of people can follow Ashton Kutcher or Oprah, that they would easily earn a dollar for charity by taking part in this. Let’s hope the celebrity twitter machine rallies around this effort as the year draws to an end to put Carey over the top.

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About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.