Deze korte briefing werd door de opdrachtgever geschreven:

doelgroep

We are selling natural dietary supplements. For a new product line, which is called 'gaiafit' we are looking for a logo design. The logo should contain the brand name too.

Our products are natural products that refer to traditional medical approaches from allover the world (eg. Ayurveda, Traditional Chinese Medicine, European monastery medicine). Therefore our logo should embrace both elements. One the one hand being a natural product and on the other hand being a global product.

The brand will have a subtitle 'Heilkraft der Natur', which is similar to 'healing power from nature'. The logo should work without brand name, with brand name and also with brand name and subtitle.

Our target group is population between 30 and 60. The logo should represent trust, as it stands for something to entrust your personal well being to. It should comprise the traditional roots as well as the modern standards according to which its effectiveness is verified.

In the future we will be offering further products under this brand (e.g. teas, shampoos, cremes, yoga and tai chi lessons, fitness devices).