LANDMARKS;THE WEEK OF DECEMBER 16, 1996;MACY'S TRANSLATIONS

Published on December 16, 1996.

Macy's West in three holiday spots tells us what some typically selfless parents really want. The folks' true desires are revealed at the bottom of the screen. Citron Haligman Bedecarre, San Francisco, handles. Copywriter: Kelly Finlen-Spopp. Art director: DeeAnn Budney.