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Print Softens the Toughest

Submitted by: Tasneem Mahbub 17/03/2017

There were a series of print ads created for StaSoft by a famous agency named Ogilvy & Mather Johannesburg. The idea was to depict strong characters such as Sylvester Stallone, Hulk Hogan and Chuck Norris as cloth comic strips with the tagline “Softens even the toughest”. The series of fabric comic strips were intended to create something engaging and memorable to the end consumers.