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Tuesday, November 18, 2014

World Toilet Day - How You Can Contribute To #ToiletForBabli

India is slowly being recognized as a nation of power. Today Mr. Modi is being welcome by nations all over the globe as a great leader for the country. Back home he is trying his best to develop India at the grass roots. With the "Swatch Bharat" initiative he is teaching us all that a little contribution from each individual can actually bring about the change we have all been looking out for.

At the same time on the side roads of a little village, young girls are seen defecating in the public. No they are not happy in doing so, no they are not shameless. This for them is a problem because their village lacks the basic amenity of a proper toilet. Not having a proper toilet or other sanitation amenities also leads to a lot of health issues for these young girls. Men and women are not spared and diseases spread like wildfire in such areas. Thousands of children die every day - yes every day - and the reason is something that we can all help eradicate.

World Toilet Day - How You Can Contribute To #ToiletForBabli

While in a lot of places it is simple neglect by the people themselves, there are other rural areas where lack of resources makes sanitation the last thing that people care about. What we need to understand and also help other's understand is that sanitation is imperative for good health. And without a healthy population no nation can every make progress. Our government and our people will always keep struggling with health if we don't focus on cleanliness and sanitation.

World Toilet Day - How You Can Contribute To #ToiletForBabli

#ToiletForBabli is an initiative started by Domex India - Hindustan Unilever's flagship sanitation brand. Domex runs the Domex Toilet Academy (DTA) programme. This programme was launched on 19th November 2013 with an aim to "become a sustainable and long-term solution to provide sanitation that benefits the local community and helps stimulate the local economy. The Toilet Academy makes toilets accessible and affordable, while promoting the benefits of clean toilets & good hygiene." The academy has already reached out to the villages of Maharashtra and Orissa where they have built toilets and have a target of building at least 24000 toilets by 2015 in rural areas which face the problem of open defecation.

Today is World Toilet Day (19th November) - the UN is fighting against sanitation issues all over the globe. On this day I urge you to be a part of the initiative started by Domex and help change the lives of millions of kids in India. Please do participate in the "You Click Domex Contributes" initiative. All you have to do is visit http://www.domex.in/ and click on the “Contribute Tab” - for each click Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids lead a dignified life.