Maserati – Sensing Speed

Automotive brand Maserati commissioned London-based design studio FIELD to interpret the speed of its cars using shape and sound. Using raw data and audio recordings from Maserati’s Trofeo races, the studio created Sensing Speed, a dynamic combination of colour, fluidity and the buzz of the race.

Homebuildlife subscribers can find out how more car brands are creating an experience that stretches far beyond the car itself, in our report Beyond Cars To Brand Lifestyles.