The TAG Heuer Carrera: Pioneering Accessible Luxury

When one thinks TAG Heuer, the Carrera is often the first name that comes to mind.

Tag Heuer is a well known luxury Swiss brand. It was was founded by Edouard Heuer in 1869.

In 1963 an auto race called the Carrera Panamericana captured the attention of Jack Heuer. Speed, sweat, strength and the spirit of competition among man and machine inspire the conception of the first ever TAG Heuer Carrera Chronograph.

Today the Carrera’s popularity is reinforced by the combination of racing heritage, functionality, fashion and reliability, with new models launched in every decade since the very first model’s arrival in 1963.

TAG Heuer’s Carrera collection is extensive. In the men’s portfolio alone there are approximately 125 different Carreras to choose from depending on your taste and functional requirements.

The design theme of the Grand Carrera watches is based on a watch that takes the simplicity and sporty looks of the Carrera and takes it to the premium watch market. Every model features a number of key design unique features:

None of these features on their own are anything amazing or unique, but when all combined in one luxury watch they do give that feeling of quality and elegance. This is a fabulous watch collection, set to still be as successful in many years to come.