Iams was started in 1946 by Paul F. Iams who sought new ways to create premium, quality pet foods that would help give dogs and cats happy, healthy and long lives.

Paul F. Iams spent time with breeders and nutritionists and learned the importance of protein and the role of fat in pet food diets. Iams was the first to consider dogs and cats primarily as carnivores, a perception which was to revolutionise the whole of the pet food industry.

Paul Iams belief that advanced nutrition would help make a substantive difference to the health of pets has become the basis for innovation after innovation.

Iams believe that the only way to provide the best possible food and pet care products is to know dogs and cats better than anyone else in the industry. Iams believe that through innovative research and breakthroughs, and by following their unique nutritional philosophy, Iams can enhance the lives of millions of pets around the world.

The Iams Proactive health food features PreBiotics, a natural ingredient that will aid digestion and strengthen the immune system. PreBiotics are of particular benefit to pregnant females, older pets and pets who suffer from chronic health conditions.

Iams cat food and dog food is proudly sold by PetShop.co.uk. Our products are individually priced at competitive prices. Be sure to keep checking for special offers on the Iams pet dog and cat food ranges.