For three-and-a-half years now, Justin Bieber has flipped, pushed and played with his golden locks. But on the set of his new music video with Rascal Flatts, Bieber chose to ditch his ‘do for a slightly shorter wispier version. The pop star took to Twitter saying “yeah so it’s true…i got a lil haircut…i like it…and we are giving all the hair cut to CHARITY to auction. Details coming soon.”

The power of musician hairstyles dates back to Bob Dylan, who didn’t have teased hair until he plugged in and went electric said Howard Kramer, the curatorial director of the Rock and Roll Hall of Fame and Museum. The Beatles matching shaggy mop-tops also sparked a hairstyle craze, not to mention controversy.

While there’s a long list of celebrities, male and female alike, who used the hair on their heads as a method of reinvention — Elvis Presley, Jennifer Aniston on “Friends,” Farrah Fawcett’s feathered ‘do — Bieber’s was the rare guy hairstyle that had other men (or boys) following suit. It even triggered a subplot on the “Glee” episode, “Comeback.” Sam (Chord Overstreet) donned swooped bangs and a purple hooded sweater as he strummed on guitar and sang “Baby.”

“It’s a calculated move,” to cut his hair, said Randy Sosin, the brainchild behind Eminem and 50 Cent’s music videos, not to mention a former executive at MTV and Interscope Records. “His hair is not that different, he’s not changing it that much, but he’s making it more of an event. Everything he does is something.”