We might think of Bend’s tourism marketing machine as a new phenomenon, born in recent boom times. But in fact, appealing ideas thrown out to lure folks to certain places is a practice that has been going on for a long time. For instance, have...

As a young girl learning to drive a tractor on her family farm in La Grande, Oregon, Mariah Young never guessed she’d one day use those skills to navigate a truck full of fashionable clothing. But that’s exactly what this thirty-three-year-old entrepreneur did. Young is
responsible...

We exited I-84 in the Columbia River Gorge at the point where Highway 97 heads south. The hustle of the big city to the west was long behind us, and it felt like we might be heading off into nowhere. The lonesome wheat fields blew...