In a competitive world with a knowledgeable and demanding audience, vendors have to stand out and show how their solutions can solve IT problems. So what makes an IT buyer choose your brand over a com...
petitor’s?
Our Content Connects and 2017 Tech Event Marketing Insights surveys of IT buyers show that offering content around an event can make a big difference in building a relationship with your prospects and customers. This infographic, created in collaboration with MarketingProfs, illustrates how vendors can get on the shortlist.