New approach

Instead of using a standard box which opens from the side, the new design has a perforated tab on the top of the box, which unfolds to reveal the blister packaging and information booklet neatly laid out for easier access.

By incorporating perforated tabs and having the tablets stick to the foil accessing your medicine can now be done in just one pull.

The booklet inside has also been redesigned to communicate in a more straightforward way vital information such as how often you should take your tablets and the medical effects they can have on you. Humphrey's new take this everyday problem won him the 'Student of the year' award at Ravensbourne.

Have you seen an innovative approach to product design? Let us know about it in the comments!