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Coca-Cola Zero immortalizes real life story of hockey greatness

It's time to meet the man, the myth, the legend

TORONTO, May 1, 2013 /CNW/ - For the last two weeks Canadians have been
asking 'Who is Kevin Wheeler?', aka @KevinWheels15. Tonight Coca-Cola Zero® unveiled the man behind
the mystery, celebrating his singular moment of sports greatness.

Kevin's story is the first film in a series being produced by Coca-Cola
Zero® to pay tribute to sports-loving devotees across the country by
telling the stories of their momentous sports events - their "Moment
Zero". Moment Zero is the moment before an epic event unfolds for a young Canadian. It's the moment when he or
she makes a decision that leads to a legendary story that is talked
about over and over again. In Kevin's case - it all began by forgetting
his hockey equipment, but every moment is different.

"Coca-Cola Zero wanted to bring to life the story of the everyday unsung
sports hero - the guy that has such an incredible sports story that
it's become folklore amongst his group of friends", said Diego
Moratorio, Senior Brand Manager, Coca-Cola Zero. "We're listening to
our fans and the stories they're telling their friends and with Moment
Zero, we're having a good time sharing them even more by creating these
films."

In each film, the role of the hero is played by a sports legend that
immortalizes the character and his moment of greatness. Hockey star
Jordan Eberle, right winger for the Edmonton Oilers, plays the starring
role of Kevin Wheeler in this first film. And with the help of great
Canadian hockey clubs and a partnership with TSN (The Sports Network),
Coca-Cola Zero leveraged the film's talented actors, including star
Jordan Eberle and supporting cast members Jay Onrait and Dan O'Toole
from TSN, and TSN sports personality Cabral 'Cabbie' Richards to get
Canadians asking, 'Who is Kevin Wheeler?'

Cast members, including the now legendary Kevin Wheeler, were on hand
tonight for the campaign's unveil at Real Sports Bar in Toronto, where
the evening's festivities included a screening of the three-minute
Moment Zero film. A 60-second trailer for the film also aired on TSN
during Game 1 of the NHL playoff series between the Vancouver Canucks
and the San Jose Sharks. For those Canadians who weren't able to catch
the premiere of Kevin Wheeler's Moment Zero film live, this truly epic
hockey story that includes missing hockey equipment, his mom and a
police officer, can be viewed at YouTube.com/MomentZero.

"Coca-Cola Zero really wanted to 'Make it Possible' for some of our
least expecting, but devoted fans - and with Moment Zero we've done
just that," added Moratorio. "The Make it Possible - Moment Zero
campaign embraces our fans and makes them a part of the story; it
brings Coca-Cola Zero into the everyday lives and experiences of
Canadians."

About Coca-Cola Canada
Coca-Cola in Canada operates in all ten provinces, employs 6,300 people
in more than 50 facilities, including seven production facilities
across Canada. We offer a wide variety of beverage brands, many of
which come in no-calorie and low-calorie options. These beverages
include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks and ready-to-drink teas. We're
proud to offer some of the most popular brands in Canada including
Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®,
PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada
is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For
more information about our Company, please visit our website at www.livepositively.ca or www.thecoca-colacompany.com.