American Sale Selects Knotice for MAmerican Sale Selects Knotice for Mobile Programobile Program

August 28, 2012

Retailer Expands Relationship with Knotice, Now Using Mobile to Streamline Product Delivery

AKRON, Ohio – August 28, 2012 – Knotice, a provider of data management, analytics and digital messaging solutions, is helping American Sale, America’s leading home recreation and holiday store, connect with its customers through a unique SMS program.

Keeping track of installation dates and delivery times can be a hassle for busy people. To better serve its customers, American Sale implemented a new reminder SMS program. Now when a customer makes a purchase from American Sale, they have the option getting of a text alert to remind them of their scheduled product delivery date and time.

Opted-in customers will receive an SMS alert the day before their delivery is scheduled to arrive. In addition, they will receive an alert if their delivery team is running behind schedule, letting them know how many minutes delayed the delivery will be. Customers also have the option of click-to-call to reschedule.

Already using Knotice for email marketing, American Sale decided to add mobile capabilities to its marketing mix to better accommodate its customers.

“Nearly everyone has their mobile phone within arm’s reach, so to better connect with our customers, we turned to Knotice to help us implement a program that would provide them with value, convenience and save them time,” said Rick Septoski, marketing manager at American Sale. “Because Knotice offers a variety of marketing solutions out of a unified data environment, it was easy for us to add mobile to our existing marketing programs.”

American Sale will be using Knotice’s on-demand marketing software as well as Knotice’s agency services to roll out and manage the mobile program.

“Providing real value for the customer is an essential element of a successful SMS program,” said Brian Deagan, co-founder and CEO of Knotice. “Companies like American Sale who do this effectively can deepen customer relationships with mobile programs like reminders, updates, and more.”

About Knotice

Knotice (pronounced "notice") is a leading provider of data management, actionable analytics, and digital messaging solutions, headquartered in Akron, Ohio, with offices in Seattle. Our on-demand marketing software and agency services help marketers maximize the ROI of their addressable digital marketing – digital communications that are addressable to an individual. With our proprietary platform, we pioneered the ability to seamlessly unite customer data, analytics and message delivery – all from a single profile-based platform. In addition to technology, Knotice provides a comprehensive offering of marketing services, including strategy and planning, agency-style creative services, custom development, analytics, advanced reporting, and business intelligence. For more information, visit: http://www.knotice.com.

About American Sale

American Sale is the home recreation superstore with the best selection of home recreation and holiday items available in stores or online. With the ability to import products directly from manufacturers all over the world, American Sale houses their inventory in a massive 225,000 square foot warehouse that is centrally located in Chicago, Illinois, to maximize delivery efficiencies for customers. American Sale prides itself on maintaining the highest level of customer satisfaction by offering quality products with the absolute best in materials, workmanship, and design. For more information, visit http://www.americansale.com.

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About

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers.