Tag Archives: guardian

My friends at Bartle Bogle Hegarty have pointed out to me (in that terribly British, more in sorrow than anger way of theirs) that while the British performance at Cannes may or may not have been disappointing (I called it ...

Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket’s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is ...

Bartle Bogle Hegarty London’s return to form over the past year or so has been quite remarkable and one of the clients to benefit has been long-standing Audi, of ‘Vorsprung Durch Technic’ fame, latterly with the A6 Avant ad. Before ...

Rupert Murdoch’s new Sunday version of the Sun is selling about 2.7m copies after three weeks, down from week one’s 3.2m but slightly up on week two. Selling at 50p against Trinity’s Mirror’s £1 Sunday Mirror and People obviously helps ...

Jerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management ...

It’s that time of year when publications hand out awards (we may even succumb to the temptation ourselves) and it’s hardly a surprise that Campaign has chosen Bartle Bogle Hegarty as its agency of the year (for what seems like ...

It’s been something of an annus mirabilis for Wieden+Kennedy London as the recently high-flying agency has seen the departures of biggest account Nokia (with attendant ten per cent redundancies) and the Guardian, one flagship account, Honda, cut back in the ...

It’s the time of the year when hacks and others start musing about agency of the year gongs and, in the UK at least, it seems pretty obvious that the winner is going to be Bartle Bogle Hegarty. It has ...

This is a funny one: Guardian newspaper owner Guardian News & Media is trying hard to expand in the US but, in the process, is trying to sell ContentNext Media, publisher of the PaidContent and mocoNews tech sites, both of ...

Benetton, from time to time a rather contentious jumper manufacturer, has struck another winner (in publicity terms at least) with its new ‘Unhate’ campaign. This features supposedly opposing world leaders enjoying a jolly good snog with each other. And the ...