Business Matter respects your privacy. The following details our information
gathering and use practices for the following Business Matter sites: www.businessmatter.com and
www.bmatter.com. You may click on a question link from the list below to be brought to a
topic directly:

Business Matter collects and uses the following
types of information: cookies, IP addresses, browser type, access times, URLs, registration
and billing information, and tags for whether or not an email has been viewed. The collection
and use of each of these is described below:

a.

Cookies are used to assign identification to your computer and to track the
effectiveness of marketing campaigns for Business Matter offerings. Information stored
in cookies includes reference numbers, which can be queried internally by Business Matter and
correlated with other data stored locally on Business Matter servers. Such reference
numbers can track the effectiveness of a particular marketing campaign, manage sessions,
personalize content for you, analyze traffic patterns and visitor behavior within Business
Matter web sites for purposes of marketing and user friendliness, or perform other functions.

Another form of information stored in cookies is login information as part of the optional
"Remember Me" function found throughout the Business Matter sites. When the
"Remember Me" function is turned on, your username and password is automatically inserted
into the given login form.

You may turn off the cookies feature of your web browser within its preference settings, but
in doing so, you will limit some of the features available to you in the Business Matter sites.

Browser types, access times, and referring URLs (URLs from which a Business
Matter page was linked) are recorded. Except as stated otherwise in this privacy policy,
Business Matter does not provide this information to any third parties, except in aggregate form.

d.

In order to sign-up for services or make requests, such as for sales inquiries or
proposals, we may ask you to submit personal information. This information may include,
for example, for name and email address. You may always choose not to provide us with such
information; however, this may limit our ability to provide you with a specific service or
properly answer your inquiries.

e.

If you register for a paid service on a Business Matter site, you may be required
to submit billing information. We make our best efforts to protect your billing information
through encryption, although we cannot guarantee complete security. In order to complete a
transaction, payment information may be processed by a third-party, such as a merchant bank.

f.

We may also collect information through the use of "pixel tags" included in
email messages that we send you. Pixel tags are small, invisible images that are included
in HTML emails. When an email with a pixel tag is viewed (and this pixel tag is accessed
from our servers), we are able to record information relating to the viewing of this tag.
Such information would include, but is not limited to, the date and time at which the message
was viewed, the email address, and the IP address of the user.

What is Business Matter's policy on sending emails to its customers and
visitors?

On occasion we will email you information that we think you will find
useful, including information about new products and services. We may also contact
you to see if you are interested in participating in market research regarding Business
Matter. It is our policy to send these promotional emails only to those who give us
permission to do so. In every such email, we will also have instructions on how to
unsubscribe (and avoid receiving any more such emails). Please see our Opt Out Policy
section below for more information. Business Matter may also contact you, by email or
otherwise, to respond to your customer service inquiries, verify registration/billing
information, answer sales inquiries, send your password or other account information to
you, or perform similar communications. If at any time you feel that you have
received an email from Business Matter that you did not request, please tell of your
concerns, along with a copy of the email to privacy@bmatter.com.

With whom does Business Matter share information and for what purpose does it
do so?

Business Matter may disclose your information to our business partners in
order to provide you with the services that you have requested, or to companies that offer
a co-branded version of one of the Business Matter sites. If you have questions
regarding the privacy policy or data collection processes of one of our partners, please
contact that partner directly. Business Matter does not have control over and is not
responsible for the privacy policies and practices of our business partners.

Business Matter may also disclose your personal information to a third-party if it is
believed in good faith that it is required by law or the legal process, to protect the
rights or property of Business Matter or others, to resolve complaints about such matters
as unsolicited email, or as otherwise described in the privacy policy.

Business Matter may share aggregate demographic information with our advertisers or
information collection companies, but will not reveal any personally identifiable
information in such cases.

Many of the services available on the Business Matter sites provide you with
the opportunity to opt out of receiving communications from us and our partners. In
addition, in our email communications, we will have instructions on how to unsubscribe so
that you will not receive additional emails from us.

What will happen to my information if Business Matter, or a portion of, is
acquired or is merged with another company?

In such a scenario, customer information may be turned over to the acquiring
company. Though we will endeavor to have the acquiring company maintain this privacy
policy, we cannot guarantee that this will be the case.

This privacy policy may be revised as new features and/or services are added
to Business Matter's sites. The latest version of our privacy policy will be posted
and will be linked to from the Business Matter's site(s).