Well he couldn't have got his info from the FoxHome.com website*. There's bugger all mention of it there. No Buffy either which is odd considering the fortune 20th Century Fox must have made from it. Angel though does get a look in.

Yeah, it was at the very beginning: "If there is anyone out there who still doubts that the 'verse is a place where all things are possible; who still wonders if the dream of our founders is alive in our time; who still questions the power of the Independents, tonight is your answer -- Firefly is out on Blu-ray."

Having actually seen Serenity an unprecedented three times in the theater, I must admit some curiosity to see what this edition would look like on the reasonably large screen in my living room. Still, given the history of technology I'm just cynical enough to hurry up and wait to see what happens next.

For $70, I think I'm saving my money for the Serenity BR...more chance of the studio noticing increased revenue and interest in the series...FOX just wants our money and they will continue to cancel great shows

lax01, the executive who greenlit Serenity at Universal doesn't work there anymore. There is zero chance that Uni will greenlight a sequel. And you do realize that Fox (the network) and 20th Century Fox (the studio and home entertainment) operate as separate companies. Right?

DeepDiscount.com's price is $57.85, but if you wait until Tuesday then you can apply a 20% coupon code -- freely available, not a secret -- such as DVDTALK or USATODAY or NYTIMES or SUPERSALE or PRICESEARCH and the price will drop to $46.28. That is ASSUMING that today's price will hold through Tuesday, which it MIGHT not since today's price is the pre-order price, and then come tomorrow (Tuesday), then the price may be the non-pre-order price... Look, if this is confusing, all you need to know is: Wait until the morning of Tuesday November 11 (DON'T try this right after midnight, WAIT for morning!!!!) and then put it in your cart and then try one of those coupon codes, and it just might be affordable!

I'd say there was definitely NOT any major effort to publicize this because I didn't even know it was out until this week. In fact, I browsed the Target weekly circular on Sunday and totally didn't notice this on the page...I think if it wasn't Firefly, I wouldn't be buying it on Blu-Ray. Blu-Ray is still extremely expensive, and we're only buying things we really like on hi-def...we don't have a hi-def TV yet, but we're thinking ahead.

Target.com has the circular advertised on the left side of the main page. If you click on it and flip to the DVD section, it's a whopping $67.99 or $69.99 (I can't remember which one) and I'm not sure why, but it also says in small print that the DVD isn't offered online, only through stores. Odd, isn't it?

Simon, it is a real shame about the old official site. And what is up with the bugger all on Fox's page (hard to navigate through that mess, too)? They make it but don't want to sell it? (Ooh, Sand Pebbles.) Maybe they're counting on Amazon. The DVD set is still at #245 after all these gorramn years.

'Want to know how long I owned my HD-DVD player before Blu-ray won the format war? Three days. I couldn't have just waited another three days.'

You really didn't see that coming? Blu-ray had beaten HD-DVD in disc sales every single week for over a year at that point, plus the fact that Toshiba was giving up the format had been leaked as a rumour several days previous. But then, I go on www.highdefdigest.com daily, so it's perfectly understandable that you wouldn't have known and I would. My condolences.

As an Aussie, I'm glad that the set is able to be played on my Region B PS3 - according to EzyDVD, an Australian Firefly Blu-ray will be out in December for AU$79.95, but I'd prefer to get whatever version doesn't have the garish Oz ratings sticker on it. This is Firefly, after all.

What is interesting is that this is the first major 'Verse release where there has been no grassroots campaign to get fans to purchase it i.e. "buy this product cause it'll show the suits that fans still want more".

What is interesting is that this is the first major 'Verse release where there has been no grassroots campaign to get fans to purchase it i.e. "buy this product cause it'll show the suits that fans still want more".

FOX needs to make more money ;) No-one cares about giving away near-source quality material of some dead show...

I got an HD player when they went down to $100 + five movies last Thanksgiving.... I have a healthy collection of HD DVD's and love them... I picked up a Blu-Ray player last Chrismas for just about $200... I still think that my HD player works better... oh well... I'm looking forward to getting Firefly on Blu-Ray, and Serenity next month...

Anonymous1, the point was that every other time some repackaging or repurposing has come out there was a bunch of crowing (even in the face of ample evidence to the contrary) about how the new sales could get us new Firefly made. This time around, pretty much not a peep.