By: Abby Penning

Apr 28, 2014 | 08:34 AM CDT

By: Rob Walker, Euromonitor International

Growth in emerging markets is slowing, but the consumers who have joined the middle classes are not about to stop buying beauty and personal care products altogether. The challenge will be in adapting planning strategies to the changing climate and tailoring products and marketing. And innovation has never been more important than it is now.