Storyful examined conversations between March 3 and 17, on Facebook, Instagram, Twitter, Reddit and elsewhere, relating to Ed Sheeran and the release of his latest album across Spotify, YouTube and Apple Music. Which platform sparked the most chat? Find out on our blog.

JCDecaux has teamed up with the FIA to launch a worldwide out-of-home (OOH) campaign on road safety. The campaign will be seen in 70 countries, and uses the hashtag #3500Lives, from the number of deaths from road crashes each day. The campaign features celebrity ambassadors including Pharrell Williams, Fernando Alonso, Marc Marquez, Haile Gebrselassie, Antoine Griezmann, and Rafael Nadal.

We already know and are familiar with Facebook Reactions as the tool that lets you comment on status updates. Now Facebook has brought this feature into Messenger, letting you choose one of seven pre-baked replies for those times that you’re too busy or too lazy to type something more thoughtful.

BuzzFeed, known for its quizzes, viral content, and, increasingly, its news coverage, is preparing for an initial public offering some time in 2018. Though the IPO plans are said to be in early stages, the media company could potentially claim the ticker tag “BUZZ.” Buzzfeed, which now has 1,300 employees around the world, was valued at about $1.7 billion.

A week after Google apologized for running customers’ advertisements alongside objectionable videos, triggering a change in policy, its YouTube site is still rife with examples that are angering big advertisers and causing some to cut spending with the tech giant. Google’s automated system placed ads for some of the world’s biggest brands — including Coca-Cola, Procter & Gamble, Amazon. and Microsoft — on five YouTube videos peddling racist and anti-Semitic content, according to a review by The Wall Street Journal.

The newest emoji update may be the most inclusive yet, featuring a woman wearing a head covering, a breastfeeding woman, and also both steak and broccoli. These are just a few of the 69 individual symbols with varying skin tone and gender offered in the technology organization Unicode Consortium’s 10th update, which includes Emoji 5.0.

The Japanese apparel brand owned by Fast Retailing, which has spent the last decade expanding its presence in the US, is continuing its quest to associate its brand with sustainable quality appropriate for all lifestyles — and distance itself from fast-fashion competitors in the process. On Wednesday, the retailer hosted a New York-based preview presentation of its coming fall and winter lines, which will roll out this summer and include new designer collaborations.