From Gerald (Gerry) Brown, Media Consultant in Hong Kong, the latest buzz on the Digital Broadcasters market in Asia-Pacific, South Asia and the Middle East covering the latest content and hardware moves in HDTV, 3G, IPTV, Mobile TV, terrestrial radio and TV, cable TV, broadband, satellite broadcast and streaming online.

Sunday, September 10, 2006

Digital Broadcasters | New Zealand | SKY Books "Emuse Absolutely"

In digital broadcasters news, Pay-TV operator, SKY New Zealand has
entered into a 2 year agreement with [emuse absolutely] to design,
build, test and deploy interactive advertising across wholly-owned
or affiliate SKY NZ channels and third-party broadcasters.

emuse absolutely will deliver to SKY, broadcast-ready interactive
advertising associated with linear television advertising or
programming, the aggregation of data and the provision of
consolidated campaign response reporting.

emuse absolutely will offer a range of interactive advertising
solutions to SKY clients, and the SKY Advertising sales team will be
responsible for the promotion and sale of all emuse services to all
their advertising clients and agencies.

“We are thrilled to be working with SKY New Zealand” says Patrick
Rainsford CEO emuse absolutely. “We have a long-standing relationship
with BSkyB in the UK, and this new agreement with SKY NZ shows again
the commitment on both sides to provide quality interactive
advertising and content.” He continues, “The R.O.I. for broadcasters
and advertisers alike has been proven over and over again and the
agreement with SKY NZ is further validation that the model works
internationally.”

Advertisers will now be able to strengthen their campaigns by
including an interactive element by simply getting in touch with
their contact at the SKY Advertising sales office.

“New Zealand advertisers are showing an increasing interest in
enhancing their linear TV campaigns with Interactive Advertising.”
says Richard Last , Director Advertising Sales SKY NZ. “SKY is
pleased to be working with emuse absolutely to offer a range of
proven Interactive Advertising formats. The local advertisers can
benefit from the experience emuse have gained working in the global
market

UK Digital vendor, [emuse absolutely] is a leading international
interactive advertising service operating in all the major
territories. In the UK alone emuse absolutely offers access to up to
20 million set-top-boxes (STB's) enabling advertisers greater reach
and viewers a higher quality of service.