Saturday, 27 April 2013

This years RIBA Regent Street windows collaboration project between architects and retail visual merchandising teams gets even better. Jack Spade the quirky U.S menswear brand brings an exceptionally strong creative statement from Soho NYC to Soho London. Located on Brewer Street, Carl Turner Architects have transformed this modern newly built development with a life scale size graphic referencing a NYC fire escape. What makes this store so special is that it is curated with unique found objects and pieces from U.S flea markets and echos an interior expected from a men's club / hardware store. Customers are invited to interact by illustrating their own memories of visits from NYC on post cards to build the displays, the shopping experience in turn becomes part of their own personal memories...genius!

Tuesday, 23 April 2013

The RIBA Regent Street Windows Project links fashion with architecture, and retail with culture. Cutting-edge architects work with flagship brands to create a series of unique and eye-catching displays. The 6 windows are now on display at Topshop, Karen Millen, Ferrari, Esprit, Moss Bros and Jack Spade until 6 May 2013...and it's absolutely free to view! One of our favourites is the installation and collaboration between Neon architects and Topshop; echoing a mechanical colour wheel of mannequins. Architects meet the retail space, conceptual and sculptural design transforms these window spaces, including a digital heart beat in Ferrari's Regent Street windows...innovative and awe inspiring approach to visual merchandising!

Thursday, 18 April 2013

It's the only show in the UK which celebrates everything wonderful about visual merchandising; the VM and Display Show is underway! Have you ever wondered who created the giant glitter shoes for Selfridges shoe department or who designs the theatrical mannequin wigs and make up for Harvey Nichols? Well some of the best trade secrets are on display...there's only one day left to visit so if you have not had the chance to see whats on show its an absolute 'must see' for anyone in our industry. Here's a few of our best picks...

Wednesday, 3 April 2013

Display experimentation at its foremost; Harvey Nichols has really pushed the boundaries in terms of the creative art of visual merchandising. There's a spectacular show of deconstructed mannequins and urban mechanical machinery, these windows are designed to captivate from the moment you step onto Knightsbridge. We particularly love the mannequin customization, its about past, present, craft meets technology...

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Sarah Bailey is a London based Visual Merchandising Consultant and Senior Lecturer in Fashion Visual Merchandising & Branding. This blog documents visual research within visual merchandising & retail window trends; exploring the parallels between fashion spaces, art and retail design.
Sarah is co-author of the Fashion Visual Merchandising Book, published by Bloomsbury Press January 2014.
To contact Sarah: sarahbailey62@hotmail.com