Answer all the questions. Part One carries 1 mark each & Part Two carries 5 marks each.

Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from: a. One country to one country b. One country to another country c. One country to multiple country d. All of the above

2. Write a short note on World trade organization (WTO). 3. Briefly describe the exim policy of India (one part of India‟s export import policy). 4. Write a short note on tariff and non tariff barriers of international trade.

Examination Paper of Marketing Management Export Marketing: The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the immediate future. World prices have been showing a downward trend for eighteen months and this has resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut their import requirement though the American demand has shown some growth. Brazil has been resorting to aggressive selling at lower prices and the expectations are that its exports will reach an alltime peak of 32,000 tones in the 1981-82 season. The 1981-82 Indian season is only about six weeks away. The Brazilian offensive has forced India to withdraw so to any from the US and West European markets and increase its reliance on communist buyers. As many as 1980-81.the Soviet Union alone accounting for 12,647 tones. But exporters are concerned at the diversion on such a scale of this trade. Questions: 1. Had you been the pepper exporter, what would be your short term and medium-term export marketing strategy in the above environment? 2. Could you examine the weak points in this case study? Caselet 2 SMART KIDS – SELLING EDUCATIONAL GAMES AND RESOURCES TO THE WORLD Smart Kids Ltd. An Auckland company that makes educational games and resources to read and understand math‟s has won a Trade New Zealand Export Award for its success in international markets in 2003.Established eight years ago in the family home basement, Smart Kids is led by husband and wife team, joint chief executives David and Sun Milne and their sons Duncan and Frase. She Milne, an ex-teacher, says from just 30 products when it started, the company produces more than 200 produces catering for student‟s activities, grammar concepts and numeracy. She says the international appeal of Smart Kids products was highlighted recently, when company‟s SMART PHONICS was listed amongst the top five products out of almost 100 in the education trade show in the United Kingdom. The key requirement for every new Smart Kids products is that it stimulates student‟s minds in the classroom, teaches them a specific concept easily, enjoyably and permanently and enables problem solving. David Milne says Smart Kids started selling its educational games and resources to New Zealand schools in 1995, drawings an immediate and strong response. It quickly became apartment that the New Zealand market was not large enough to sustain considerable...

Other assignments on Marketing Management

875 words - 4 pages
after ending these kind of public exam UIU can target some renowned institution of Dhaka city ,while the students are actually make their further educational decision .
• For UIU market can be segmented into current users, ex-users and potential users. Here current users and ex-users are the potential group for advertisement--each will require different marketing appeals.
• UIU can also segment their market by user loyalty –one is

383 words - 2 pages
1: What are the pros. Cons and risk associated with Nike`s core marketing strategy?
Answer:
Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice.
PROS OF NIKE'S CORE MARKETING STRATEGY:
Nike put heavily proportion in their marketing strategies and products deign. In

1579 words - 7 pages
Ethical marketing standards for business are important, particularly in the age of the Internet where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar issue, and most business people are aware of the risk of exaggerated product claims, but the main implication is that because of the advertising “watchdogs”, companies indulging in this practice may be caught and punished. Other issues with

6768 words - 28 pages
should be considered important taking into consideration the interest of the organization, consumers & society. It is the way of life in which all resources of the organization are mobilized to create, stimulate and satisfy the consumer at a profit. It represents a distinct philosophy of business and consider marketing organizations in future customer value, profit oriented and applies modern management practices.
Traditional Marketing Concept

1094 words - 5 pages
Introduction:
You have recently joined as a marketing manager for a company that has been making a branded product X* for the past 10-20 years. The product has now reached its maturity and its sales have stabilized. The management is worried that the sales will soon start declining for this product. Before that happens, it wants to be prepared with its next plan of action. The management is thinking about either reviving the product or

Similar Documents

581 words - 3 pages
Marketing Vitamins
PGP 1 Participants
May 2011
Indian Institute of Management Indore
Getting Started…
The process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
What is Marketing?
Simply put…
Marketing is the delivery of customer satisfaction at a profit.
More formally…
Marketing (management) is the process of planning and executing the

289 words - 2 pages
Marketing
Inventory
Maximize
Customer
Service
Have products
always available
Finance
Minimize
Inventory Cost
Less Inventory?
Operations
Plan Inventory
Multiple
Objectives???
More Inventory?
Production constraint of suppliers
To retain supplier good will
Economies of Scale in Procurement
Take advantage of Quantity Discounts
Cover time required for the procurement of materials
Meet variation in