"You get to make a choice. You can remake that choice everyday, in fact. It's never too late to choose optimism, to choose action, to choose excellence. The best thing is that it only takes a moment—just one second to decide.

Before you finish this paragraph, you have the power to change everything that's to come. And you can do that by asking yourself (and your colleagues) the one question that every organization and every individual needs to ask today:Why not be Great?"

In 2005, we expanded our approach and raised $40,000 for Gilda’s Club. Gilda’s Club is named in honor of Gilda Radner, who, when describing the emotional and social support she received when she had cancer, called for such places to be made available for people with cancer and their families and friends everywhere. Noogieland, named after the noogies that Bill Murray gave to Gilda Radner on Saturday Night Live, is the Gilda's Club program for children and teens. The program provides support groups and art-based activities that are developmentally appropriate for children and targeted towards helping them deal with their cancer experience.