Lego Bricks, iPads: 'For Kids, It's Just One World'

6/19/2014 6:00AM

When the Lego's senior concept manager showed off the new Lego Fusion kits — which let kids build stuff in the real world then take them into tablet games—a discussion of Lego’s “awesome” future ensued.

This transcript has been automatically generated and may not be 100% accurate.

... ay ay ay ... and the desire to lead a Lego ... future laugh Track Lego as a future lap ... tell me how did you get was of was the coolest job or ... a lion and trained as an actual designer Anna and I was extort legal for ten years now ... I'm even planning ... when a light so that gives us ... what does it do exactly ... so will we do is to try to look at what's the future and play with and develop concepts that we invite kids to get their opinion on ... and to get all the way into products but even when he is in the future everything comes back to look for it right yet so we always exciting when that because this is what is of course a Lego ... and then we tried out some new dimension to it ... so what has been a challenge ... lately it's kind of funny because it's very primitive and some low was also very much time with a new future looking another level ... bring these pieces of plastic ... into the digital age ... so right now with this concept of what we've done this we try to merge the two worlds finding what's best about the two worlds because the kids really it's just one world it's all about the fun things about it ... so we've taken what's so cool about the break to new bill with a bright but then we added it has been mentioned to facilitate the kids play ... into it I got a new set of building a future ... yet there's ... one where you can build a facade of the building and it becomes a virtue of building in the world or another wrinkle the heart it becomes a virtual party can re yes work is doing that sort of thing that we get the idea the ... week ... we found that the kids actually do Tesla thank so we look at what kind of games is that that they're playing ... and then adding them to go right into it so we did some very early very rough prototype some even showed some tickets ... and they said things like one doing just one immerse myself into this world I wanted to come out of this world one of the live in a paper that's walking around this world so that's how we define the good of a political soap and one last question especially for fans of ... the later movie