Tags and topics realted to this article include Prodigy. Hip Hop, Rap and Ad.

Prodigy, one half of the hip-hop's legendary platinum selling duo, Mobb Deep, has agreed to be the first Urban artist to be featured in the Sansa advertising campaign for Sandisk's ShopSansa.com online e-tail store. The television campaign will feature the legendary hip hop artist's latest release H.N.I.C. Pt. 2 (in-stores April 22nd) and cross promote the exciting new Sansa FUZE. The television commercials featuring Prodigy and promoting the ShopSansa.com store will be featured on MTV, BET, VH1 and many other Comcast cable networks.

Prodigy, one of hip-hop's most prolific lyricists said "I am excited to be working with Sansa, a SanDisk creation and ShopSansa.com. The Sansa brand is known for being a leader in digital entertainment and producing cutting edge products. I am proud to be associated with ShopSansa.com." Peter Kuys, Chairman of AAO Music adds "Prodigy has a real connection to the Sansa products and to ShopSansa.com. As an artist providing music is a big part of his life and is Prodigy's motivation and inspiration."

The new album, H.N.I.C. Part 2, returns "P" to the more edgy real life street tales that have been Mobb Deep's signature for nearly a decade. Alchemist and Havoc will produce a bulk of the album along with several other hot up-n-coming producers. The album is being released by VOXONIC MUSIC & AAO Music /Reality.