While the world was buying Cokes, Coke watched and took note. What they found hit YouTube and went viral. With over a million hits, Coke flipped the negative connotations of public surveillance and caught people around the world in acts of kindness and whim.

Grown-ups wielding their toy swords:

The Good Samaritan:

A peacemaker:

Everyday heroes:

Music addicts:

The power of love:

And a universal reminder:

The “you-are-what-you-do-when-no-one-is-watching” philosophy applies here, little did they know that… someone did watch and now a lot of people are watching. Who knows what we would’ve seen had people known they were going to be on YouTube in a video collage to Roger Hodgson.

Hopefully Coke will track them down and give them all free cokes (and hugs). Cheers!

About our Agency

JESS3 is a creative interactive agency that specializes in visual storytelling. We challenge ourselves and our clients to push the limits of what creativity and engagement means. Our services range from UI / UX, animation, content creation and digital PR to developing large-scale installations, social strategies, data visualizations and infographics.