The Edsel was introduced amid considerable publicity on "E Day", September 4, 1957. It was also promoted by a top-rated television special, The Edsel Show, on October 13, but the promotional effort was not enough to counter the adverse initial public reaction to the car’s styling and conventional build. Ford announced the end of the Edsel program on Thursday, November 19, 1959. However, the production of the car continued until late in November, with the final tally at 2,846 1960 models.