Mashreq, announced a strategic partnership with leading retail franchise operator, M.H. Alshaya Co. to offer INSTANT redemption of points at more than 400 Alshaya operated retail outlets across the UAE.

The UAE’sleading financial institution, Mashreq, announced a strategic partnership with leading retail franchise operator, M.H. Alshaya Co. to offer INSTANT redemption of points at more than 400 Alshaya operated retail outlets across the UAE, through the revolutionary Mashreq Salaam Rewards program.

As the only banking loyalty program in the UAE to offer such an expansive network of partners for instant redemption, customers can now redeem points at over 900 retail outlets across more than 100 of the most popular brands already offering instant redemption of Salaam points. Designed to cater to the UAE mall shopping culture, Mashreq Salaam Rewards allows customers to use their accumulated points to instantly pay for purchases for any dirham amount through POS machines.

Ambar Brahmachary, Head of Marketing & Customer Experience at Mashreq commented, “We are delighted to tie-up with Alshaya, which reflects our commitment to maintain our stature as the UAE’s best banking loyalty program. We continue to offer our customers extraordinary flexibility and freedom to choose their own rewards by giving them a next-generation technological platform to redeem their points. As we keep expanding the program to add more popular and reputable brands, the fact that customers can redeem their points instantly through our POS machines for any amount is a key differentiator of Salaam loyalty program.”

Hilary Baker, Vice President, Corporate Communications, M.H. Alshaya Co., added: "We are very pleased to partner with the Mashreq Salaam Rewards program. We believe that Mashreq card holders in the UAE will benefit from this partnership which expands their shopping and dining choices across Alshaya’s exciting range of leading international brands which includes H&M, Mothercare, Debenhams, Victoria’s Secret, M.A.C, Boots, VaVaVoom, Starbucks, PF Chang’s, The Cheesecake Factory and Pinkberry.”