Overview of using Marketing Cloud features such as Adobe Analytics, In-App Messaging, Push Messages, Acquisitions, and Target in AEM Mobile apps.

With Marketing Cloud integration, you can take advantage of the following services:

Analytics, including custom analytics

In-App Messaging

Push Messages

Acquisition Tracking

Target A/B Testing

Livefyre

Adobe Mobile Services SDK is a Marketing Cloud library that is built into your mobile app. This library configures your mobile app according to the configuration on the Adobe Mobile Services Dashboard (https://mobilemarketing.adobe.com). The Mobile Services Dashboard is where you configure the Marketing Cloud products and features for your mobile app.

Analytics

If your company has an Adobe Analytics account, you can specify that account information in Master Settings. Doing so links your projects to the Adobe Analytics account. To view detailed analytics reports for your mobile apps, sign in to Adobe Analytics (https://my.omniture.com/login/).

If you do not have an Adobe Analytics account, you can request a complimentary Analytics Essentials account through Master Settings. Base analytics are available in the Mobile Services Dashboard (https://mobilemarketing.adobe.com).

Adobe Target

Adobe Target is the Adobe Marketing Cloud solution that lets you customize your mobile app experience by providing different experiences to different audiences to set up an A/B test. You can then maximize revenue by comparing the results of two or more experiences to determine which one performs best with different audiences. For example, you might target promotional content A at 50% of the audience and promotion content B at the remaining audience in order to determine which promotional content is more engaging.

Acquisition Tracking

Acquisition tracking allows consumer marketers to track the source of an application’s installation. For instance, you could put an acquisition link on a website, in an email message, or within a social share hyperlink, and have each link tracked and associated individually with the application’s installation.

Acquisition tracking is disabled by default. If you enable acquisition tracking, make sure that you rebuild any app that was created before enabling this feature so that the correct configuration information from Mobile Services is embedded in the app.

Adobe Livefyre

Adobe Livefyre is a social media service that offers solutions for user-generated content curation and audience engagement. Livefyre is part of Adobe Experience Manager (AEM) and integrated across Adobe Marketing Cloud. By configuring Livefyre to work in AEM, you can add Livefyre components to articles that appear in AEM Mobile apps.