Show Notes

- Chris Anderson, author of The Long Tail, summed it up when he said, "Your brand isn't what you say it is, it's what Google says it is." This can be applied to your personal brand as well, so it's time to start thinking about protecting your online reputation .

- When it comes to new media, there is no substitute for getting out there and playing with new tools. Do it yourself if you truly want to understand it.

- Go to conferences like PodCamp and BarCamp (unconference are free, which makes them ideal for students who have time but no budget).

- Create an account on LinkedIn (or your "resume on steroids," as Chris puts it). This will allow you to provide more details about yourself than a typical resume. Go out and ask relevant people to add recommendations/testimonials to your LinkedIn profile to build your personal brand.