Aquariums, gardens, museums, and zoos are now able to combine sophisticated email marketing, automation, and analytics, directly with Altru, the leading ticketing, fundraising, and membership solution from Blackbaud. With a 360-degree view of your supporters and advance marketing tools working together, you can create and deliver powerful campaigns to increase visitors and members, strengthen relationships, and raise more money

To create exceptional experiences for your community, you need a partner that understands how to engage with your supporters on their journeys from visitor to member to donor. With Altru and Blackbaud Marketing, you can strengthen relationships with your supporters through:

A comprehensive view of interactions—from donations and ticket sales to memberships and beyond

Dynamic, powerful, and automated email campaigns that give you the ability to connect with longstanding and prospective supporters in a tangible, personalized way

Social listening and engagement tactics that help you identify, empower, and interact with your strongest social influencers