The leading consumer advocate promoting healthier non-GMO choices, Jeffrey Smith was named the 2017 “Person of the Year” by Masters of Health Magazine. For more than two decades, his research has exposed how biotech companies mislead policy makers and the public; and put the health of society and environment at risk.

Mr. Smith’s feature-length documentary Genetic Roulette — The Gamble of Our Lives was awarded the Solari Report 2012 Movie of the Year, and the AwareGuide Transformational Film of the Year. Seen by millions world-wide, the film links genetically engineered food to toxic and allergic reactions, infertility, digestive disorders, and numerous other problems that have been on the rise in the US population since genetically modified organisms (GMOs) were introduced.

His books include: Seeds of Deception, the world’s bestseller on GMOs; and Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods. They expertly demonstrate why the safety assessments by the FDA and regulators worldwide are based on outdated science and false assumptions, and why genetically engineered foods must urgently become our top food safety priority.

Smith has lectured in 45 countries, counseled leaders from every continent, and has been quoted by thousands of news outlets including: The New York Times, Washington Post, The Times (London), Associated Press, Reuters, LA Times, and Time Magazine. He has appeared on numerous radio and television programs including the BBC, NPR, Democracy Now, Fox News, The Doctors, and the Dr. Oz Show.

Smith is the founder and executive director of the Institute for Responsible Technology (IRT) a leading source of GMO health risk information for consumers, policy makers, and healthcare professionals. IRT’s educational programs are driving the tipping point of consumer rejection against GMOs, which is already starting to push genetically engineered ingredients out of the market in the US.

Smith resides in California, as well as Iowa — surrounded by genetically modified soybeans and corn.