In a few months, he
brought COSMOBSERVER to be a
credible reference in the field of
Italian scientific dissemination.
Result obtained with the creation of
a new marketing and communication
model, based on the quality of
the contents, on the transparent and
real certification of the volumes
and the creation of strategic
partnerships able to form a real
and constantly expanding
cross-media network.

Since 2015 he is
Digital Public Relations Manager
of the italian astronaut Maurizio
Cheli (Mission STS-75).

In 2016, after the
crash of the "Schiaparelli Lander"
on Mars, he wrote an article
with an analysis of ESA and
ASI’s crisis communication.
The article has had a remarkable
resonance on social media and
has been resumed and re-launched by
dozens of publications.

After the
announcement by Elon Musk and
SpaceX, in March 2017, to
send two space tourists to the lunar
orbit in 2018, he wrote and
published a short essay on
strategic and communicative analysis.

Also in this case
taken up by the media on and off
line.

In June 2017, his
article on light pollution
entitled "Light pollution:
analysis of a global problem",
drew the attention of the national
media and was taken over by
television programs, radio, blogs
and general and specialized
information portals.

Following the
publication of the article, he
contributed, through public events
and conferences, to giving
visibility to this problem also
using the communication formula
ofinfotainment,
informing thousands of people
throughout Italy.

He has published
articles and essays for various
newspapers and scientific
publications, among which we mention
the magazine "Le Stelle"
(founded by the italian
astronomerMargherita Hack).

Macaluso teaches
scientific and astronautical
divulgation for various private
organizations.

He is the author and
the first signer of “The
Manifesto for Ethical Marketing”
and for the many similarities in the
principles and the dissemination
qualities it has been defined by the
press as the “Italian Al Gore”.

Awards
and Honors

> Silver plaque
of the President of the Italian
Republic - In collaboration with
the "Committee Giù le Mani dai
Bambini Onlus" (November 2009)

> Inclusion of the
"Dirty Marketing" essay in the
library of the UNESCO Center
of Turin (November 2014)

> Inclusion of the
essay "Bende Invisibili - The
Manifesto for Ethical Marketing" in
the library of the UNESCO Center
of Turin (July 2014)

Affiliations

> Member of the international
astronomical scientific community "Astronomers
Without Borders" (Global)
> Member of "CieloBuio -
Coordination for the Protection of
the Night Sky" (Ita)
> Member of the "Club of
Marketing and Communication" (Ita)
> Member of "Italian
Communication" (Ita)