With the Frieze Art Fair opening this weekend in New York, the PULSE Art Fair also took the opportunity to woo art collectors at the same time. Opening today, one of the booths to visit at PULSE is definitely the Toronto-based gallery Cooper Cole and new works from Geoff McFetridge. The LA-based artist will be offering up new paintings that show off his signature minimalistic wit and his interesting ability to break down images into their basic geometric components.