Perhaps the most surprising finding is that blogging, as Ikens puts it, "is not catching fire just yet." Only 5 percent of lawyers say their firm has a blog, and only 5 percent say they maintain a personal legal-topic blog. More than half say they never use blogs for current awareness, and only 12 percent use them once or more a week for current awareness. A mere 5 percent of lawyers use RSS feeds weekly, and 83 percent say they never use them. Even smaller is the audience for podcasts, with just 3 percent listening to them once or more a week.

Amy Campbell says she is not surprised by these findings, but in them she sees opportunity:

"The fact that others are slow to adopt these technologies, means that they are still very valid ways for motivated individuals, departments or firms to differentiate themselves, promote expertise, self-brand, and provide value to their clients and industry segments."

Perhaps the most surprising finding is that blogging, as Ikens puts it, "is not catching fire just yet." Only 5 percent of lawyers say their firm has a blog, and only 5 percent say they maintain a personal legal-topic blog. More than half say they never use blogs for current awareness, and only 12 percent use them once or more a week for current awareness. A mere 5 percent of lawyers use RSS feeds weekly, and 83 percent say they never use them. Even smaller is the audience for podcasts, with just 3 percent listening to them once or more a week.

Amy Campbell says she is not surprised by these findings, but in them she sees opportunity:

"The fact that others are slow to adopt these technologies, means that they are still very valid ways for motivated individuals, departments or firms to differentiate themselves, promote expertise, self-brand, and provide value to their clients and industry segments."