Surviving Google – A Free Master Class in Leveraging Local

This interactive session will cover three vital areas of monetizing radio and online assets: Strategy, Sales and Fulfillment. Three speakers, each experts in these fields, will give insights into the dangers that the Radio industry currently faces and practical ways on how you can overcome them. Bill Beckler is Director of Innovation for Lastminute.com, the world’s largest travel portal. Rod Power is Managing Director of NRS Media Europe - experts in direct sales strategy, systems and results. Chris Bunyan is Managing Director of Localstars – creators of revolutionary fulfillment software and processes for digital advertising. Together, they will give you a new approach to “surviving Google”.