Advantages

Successful social media engagement is about creating a compelling interactive experience between your brand and your customers - current, new, and prospective. Your company needs to create and maintain a story that your “fans” won't just follow, but can actively participate in to further develop client awareness, loyalty, and revenue.

Strong and consistent database growth is one of the greatest indicators of your marketing campaign's success. However, a quality database is measured not only by size; it's measured by its quality. Your ultimate goal is to continue to cultivate qualified high lifetime value leads.

eWORDofMOUTH helps you to increase your sales and traffic by leveraging your existing customer network. New customers and sales are cultivated through highly-targeted multichannel digital campaigns that engage and incentivize participation, increasing qualified leads. Moreover, current customers are rewarded for their loyal patronage. Our campaigns give your traffic and sales a tangible reason to grow, and keep growing.

What's more, eWORDofMOUTH makes ROI measurable. We provide the on-demand analytics you need to clearly understand how your campaigns are performing for you across all channels - down to the lowest level of granularity - from one dashboard.

Opened for play in October 2002 and only minutes from Los Angeles in Ventura County, Moorpark Country Club was rated by GolfDigest as a “Best Places to Play in 2008 / 2009” with 27-holes of inspiring golf.
Moorpark’s main objective was to grow their player database, increase daily rounds, memberships, and event bookings via email campaigns.
Moorpark Country Club was collecting player emails via an online tee booking system but never utilized these emails for marketing.
Operating on a very lean marketing department and budget, they required a fully managed service and technology that could deliver measurable results quickly, with minimal impact on their marketing dollars.

Within weeks, eWORDofMOUTH executed the design, deployment, and measurement of a player referral and rewards campaign via email.
Following the initial referral campaign, eWORDofMOUTH marketed special events and promotions each month to both referrals and player emails gathered from the club’s tee-booking system.
eWORDofMOUTH interpreted all statistical campaign reports and provided recommendations to Moorpark’s Director of Marketing.

Moorpark Country Club received a 50% increase in their player database in less than one week, and over 200% in less than 12 months.
On the first referral campaign eWORDofMOUTH designed and deployed, Moorpark generated $76,000 in gross tee fees during off-peak times and seasons.
Many more thousands were generated in subsequent campaigns.
Payback on eWORDofMOUTH was instantaneous, with bottom line results increasing daily.