#Mobile

With more than 49 sessions dedicated to mobile (and hundreds more that reference mobile strategies), Adobe Summit is the best place to learn how to make mobile an essential part of your customer experience.[Continue Reading...]

Mobile will continue to dominate the customer experience, so mobile experiences must be optimized to ensure brands are providing the best customer experiences possible. This means that brands must understand how to optimize mobile — or risk being left behind.[Continue Reading...]

This week’s articles examine what makes people buy from brands they follow on social media, how Kohl’s is taking an omnichannel strategy going forward, four email-marketing mistakes to avoid, and more.[Continue Reading...]

Smart brands have a tremendous opportunity to outpace the competition by creating competitive enterprise mobile app strategies that deliver. Following are five tips for creating a competitive enterprise mobile app strategy.[Continue Reading...]

As brands’ mobile experiences become more sophisticated, consumers demand more from each and every interaction. So, what are today’s mobile users looking for? Personalization and relevance — all delivered in real time![Continue Reading...]

Choosing the right MADP can influence how quickly you get to market, how easily you can manage your app, and ultimately, how engaged your end users may be. AEM empowers you to develop the app you need to take your enterprise to the next level — even if you are resource-constrained.[Continue Reading...]