As the picture of the Z1 specifications show, the handset isn’t meant to compete against Apple’s iPhone, Google’s Nexus 6 or even Samsung’s own Galaxy S5 phone. The idea here is two-fold: To provide a capable phone at a reasonable price, and to have complete control over both the hardware and software in a handset, just as [company]Apple[/company] does.

Using Android software, Samsung has gone from being a non-player in the smartphone market to becoming the top seller of handsets in the world over the past four years. Mobile phone profits have peaked for the company, however, as it focused mainly on the higher end of the market, which has become saturated to some degree.

All the while, however, Samsung has planned to offer phones with its own software, including stores for apps and digital media. It tried repeatedly to push Samsung-branded stores, but Google’s Android licensing requires the Google services to be front and center, so Samsung’s own storefronts haven’t taken off with consumers. Only by removing Google from the equation can Samsung own the phone platform and all of the revenues that come with it.

Based on the specs alone, the Z1 appears to have ticked all of the check boxes for what cost-conscious consumers will want in a phone. Price, which is currently unknown, will surely be a factor. So too will be the Tizen experience and apps: We’ll soon see if Samsung’s software implementation makes the grade.

Samsung has already tried to push their own BADA which could not make any difference. The way Apple works is very much different than Samsung, Tizen will not help Samsung, in fact if they try to push Tizen over Android I think Samsung will lose its place in the Smartphone market.

So Google took greater control of the Android space because of the vendor specific bloat and fail ware making the platform a mess. So now Samsung wants greater freedom to create buggy inconsistent interfaces and a walled garden of its own. Tizen Ho!