LOMAZZO, Italy--(BUSINESS WIRE)--Directa Plus plc (AIM:DCTA) (“Directa Plus” or the “Company”), a
producer and supplier of graphene-based products for use in consumer and
industrial markets, is pleased to announce that Colmar, the high-end
sportswear company, has launched a new collection of ski jackets
containing the Company’s graphene-based products. Unveiled at ISPO
Munich, the new Technologic G+ ski jacket has also been selected as a
Gold Winner in the ‘Ski’ category at the event. This is the second
Colmar collection to contain Graphene Plus (G+) and follows the ski-suit
of the first capsule collection – which is commercially available online
and in selected stores – being worn by the French national ski team for
multiple successful tournaments.

The new collection consists of three ski jackets that have been designed
by enhancing some of Colmar’s most successful ski jacket styles,
reflecting Colmar’s established fashion heritage, with the inclusion of
the Company’s G+ graphene technology. Directa Plus’ ability to supply
tailor-made graphene-based products has enabled the incorporation of G+
with different textiles in each jacket based on the requirement of the
particular garment:

the Technologic G+ jacket, based on the classic 1990s design, is
padded with wadding printed with G+;

the Bormio G+ jacket, based on a design originally created for the
1985 Ski World Cup in Bormio, has an outer shell made with a membrane
containing G+; and

the Guaina Zeno G+ jacket, based on a design created for the Italian
ski champion Zeno Colò in the 1950s, has a G+ lining.

The key benefit of incorporating G+ is that it enables the fabric to act
as a filter between the body and the external environment, thereby
ensuring the ideal temperature for the wearer. Due to the thermal
conductive properties of graphene, the warmth produced by the human body
is preserved and distributed evenly in cold climates, yet dispersed in
warm climates, and allows an even body temperature during physical
activity. Fabrics treated with Graphene Plus are also electrostatic and
bacteriostatic. If placed on the outside of the garment, such as with
the ski suit worn by the French national ski team, G+ reduces the
friction with air and water to enable top sporting performance. In
addition, Directa Plus’ production process is chemical-free and its
graphene-based products have been independently certified as non-toxic
and non-cytotoxic.

In recognition of these strengths, the Technologic G+ jacket was
selected as a Gold Winner in the ‘Ski’ category at ISPO Munich, an
international multi-segment exhibition for sports businesses, which,
each year, honours exceptional sporting goods. A jury consisting of
independent sports business professionals evaluates several hundred
entries – also from non-exhibitors – following clearly defined criteria.

Giulio Cesareo, Chief Executive Officer of Directa Plus, said:

“Following the sporting and commercial success of the first Colmar
collection enhanced by our Graphene Plus, the launch of this new range
of ski jackets validates the strengths of our solutions and our ability
to work with our customers to ensure that the incorporation of our
graphene-based products enables them to improve and differentiate their
end products.

“We are delighted to be deepening our relationship with Colmar, who are
pioneers in the field of sportswear, and we are thrilled that the
Technologic G+ jacket has already been honoured having been selected as
a Gold Winner at ISPO Munich: we congratulate Colmar on receiving this
industry recognition. With our innovative, tailor-made solutions that
have been independently certified as safe for human health and the
environment, we look forward to continuing to expand our offering in the
world of sportswear, and the textile industry as a whole, and
significantly improving clothing performance for the benefit of
athletes, professionals and sports enthusiasts.”

About Directa Plus

Directa Plus is one of the largest producers and suppliers of
graphene-based products for use in consumer and industrial markets
worldwide. By incorporating Directa Plus’ unique graphene blends,
identified by the G+ brand, its customers can enhance the performance of
their end products without significantly increasing their cost. Directa
Plus graphene-based products are natural, chemical-free, sustainably
produced and tailored to specific customer requirements for commercial
applications such as smart textiles, tyres, composite materials and
environmental solutions.

Established in 2005, the Company has a patented technology process and a
scalable and exportable manufacturing model. It produces graphene-based
products at its own factory in Lomazzo, Italy, and can set up additional
production at customer locations to reduce transport costs, waste and
time-to-utilisation. Directa Plus partners with customers to enable them
to offer the high-performance benefits of graphene in their own products.