As I ate my lunch at the kitchen table this afternoon, I read the February 2014 issue of Golf Magazine. At least, I thought it was Golf Magazine. Upon closer inspection, I realized it was a cache of blog-post ideas with viral potential, all tested by Time, Inc. (which owns Golf Magazine). Let me explain. […]

John Caples was a legendary ad executive and copywriter. He worked for 40 years at BBDO, one of the nation’s largest ad agencies, and he was BBDO’s vice president when he retired. He died in 1990. During his first year as a copywriter, Caples wrote one of the best-known direct-mail ads of all time. Writing […]