My Amazon.co.uk order arrived today in Vancouver. The packaging was not good at all and looking at the "box envelope" before opening had me EXTREMELY nervous. It was a very thin cardboard material in the shape of a mailer envelope without any padding/protection between the product and outer cardboard package.

Thankfully though there was no damage. Pristine as can possibly be.

The weird part though is that my E.T. steelbook from Amazon.co.uk arrived at the same time in a separate package that was thicker cardboard and shaped like a box with inserts to hold and protect the product from outside force/pressure. Shouldn't Amazon.co.uk be using consistent packaging across all of their steelbook shipments? Especially given that the two items shipped less than 1 day apart from the same location?

My Amazon.co.uk order arrived today in Vancouver. The packaging was not good at all and looking at the "box envelope" before opening had me EXTREMELY nervous. It was a very thin cardboard material in the shape of a mailer envelope without any padding/protection between the product and outer cardboard package.

Thankfully though there was no damage. Pristine as can possibly be.

The weird part though is that my E.T. steelbook from Amazon.co.uk arrived at the same time in a separate package that was thicker cardboard and shaped like a box with inserts to hold and protect the product from outside force/pressure. Shouldn't Amazon.co.uk be using consistent packaging across all of their steelbook shipments? Especially given that the two items shipped less than 1 day apart from the same location?

Amazon UK need to take a leaf out of Play's book when it comes to Steelbook packaging.

We're going to get you. We're going to get you. Not another peep. Time to go to sleep.

I wouldn't say great, but certainly better than those who use bubble mailers.

Play is far and away the best with their thick boxes and sponge filling. The chances of the steelbook getting damaged in that packaging must be nearly zero. I still worry slightly with Amazon and my Spider-Man that came from Amazon.de which uses the same packaging came damaged (maybe because it had further to travel). The same with HMV, the cardboard box is thick and I haven't had one damaged yet, but there's no additional support so there's always that moment of trepidation when I open it.

Respect for Play for evolving from Steelbook demolishers to champion of protective packaging!

I think Mission: Impossible: Ghost Protocol was the last straw for them. The amount of horror stories we heard about damaged copies of such a popular title were sky-high. That and the fact that people ended up without it because they ran out of stock so could only get a refund or Ł1 off (or similar).