Beware of Brokers Promising a High Sales Price

You know the saying, “If it sounds too good to be true, it probably is”? Homeowners, take heed!This theory also applies to “pie in the sky” price ranges some real estate agents may recommend when discussing an impending home sale with a seller.

When it is time for a homeowner to sell their home, he or she may decide to interview several real estate agents to learn the different types of services they offer before making a hiring decision. And although services such as photography and property marketing may be discussed, the seller often makes their decision based on where the agent recommends the property should be priced. This could be a monumental mistake.

An agent may try to “buy” a seller’s listing by agreeing to an unrealistic price up front and hoping for an aggressive price reduction later. Alternatively, I often see situations in which the agent doesn’t know how to tell a seller that their home is not worth as much as the seller might think it is, not wanting to hurt their feelings. In either case, that is not the kind of agent you want representing you and your home.

A good agent knows their numbers and they have a home selling system that they follow which gets results. An effective agent does not simply name a random price on the property that the seller gets excited but that can’t get the property sold.

So remember, if it sounds too good to be true, it probably is. Ultimately the home price should be in line with what other similar properties are on the market for so it will sell quickly and get top dollar.

Wondering where your home value stands in relation to the market? I would love to share that information with you. Just give me a call! 206-790-0081 or send me an email tojamieflaxman@cbbain.com and I will be happy to put together a report.