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Shemar Moore Cancels Failed Kickstarter Campaign

Shemar Moore Cancels Failed Kickstarter Campaign

Actor tried to raise $1.5 million for The Bounce Back.

Published July 11, 2013

Did Shemar Moore get rejected by Kickstarter? The sexy actor, who was trying to raise $1.5 million using the social media platform for an independent rom-com called The Bounce Back, canceled his campaign on Wednesday after falling far short of his goal. According to Kickstarter rules, a campaign must raise its entire goal amount before any of the funds are released.

Moore was able to pull in just $250,000 from Kickstarter and so opted to move his campaign to another site, Indiegogo, which allows fundraisers to keep whatever they raise regardless of whether they reach their goals. The Criminal Minds star pulled in an additional $10,000 since making the switch and is just over half way to his more conservative goal of $500,000.

In The Bounce Back, Moore will play a relationship guru and best-selling author whose rigid rules help hundreds of women, but keep him from finding true love. In a video promoting the project, Moore talks about his vision for the film and why he's focusing on crowd-funding and not pursuing traditional investors ("those dreaded financiers," as he calls them).

"Let’s just say I wanted to cast one of my boys as my best friend in the movie,” said Moore in his video. “If the financiers get wind of that, they’ll say, ‘Whoa, why can’t we get Samuel L. Jackson or Denzel Washington?'"

Can't say Moore doesn't know how to market himself — the ab-tastic actor whips off his shirt less than a minute into the promo video.