Everyone wants in on the influencer magic, even vaunted, old-school department stores like Nordstrom.

The retailer gave Arielle Charnas ー a so-called superinfluencer and founder of the fashion blog Something Navy, the reins to create her own standalone clothing line in September. Four months later, Charnas is launching her third collection for Nordstrom.

Charnas first collaborated with Nordstrom on its in-house Treasure & Bond label and drove over $1 million in sales in fewer than 24 hours.

Her first solo launch in September was such a runaway hit that the collection also crashed Nordstrom's site within its first hour of sales. For Charnas, Nordstrom's mix of upscale and accessible fashion aligns well with her audience ー offering them "the highs, the lows, and the in-betweens," she told Cheddar on Wednesday.