Which Book Publishers Tweet Best?

The question of how publishers can best engage with readers and their business partners on Twitter drew scores of book people to last Friday’s #followreader chat. Smart insights just kept coming – from publishing imprints large and small, corporate and indie tweeters, as well as editors, publicists, booksellers, agents, sales people and book bloggers. In fact, the conversation continued for an additional hour, beyond our usual 4-5pm ET timeslot.

For the highlights of the discussion, read on!

Spontaneous love for book imprints:

@unbridledbooks is great with interaction and are constantly recommending books.

@JaneFriedman (Writers Digest publisher) Posts, blogs and breathes what her readers (i.e., writers) want. She uses Twitter as a place to teach. She also does a best tweets of the week for writers that is worth the price of admission. Her best tweets list has more followers than any list I’ve seen.

@michaelhyatt: (Thomas Nelson publisher) Answering my questions is a big thing. He does that best.

I think you guys left off @tyndalehouse which, in my opinion, is one of the best Publishers for communicating via twitter. They announce new books, new reviews, publicize those who review books for them, as well as contests, and overall, the general interaction between them and other twitters is pretty amazing.

Further, they actually, well, respond via twitter and have been known to make a work day brighter.

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Follow the Reader is the blog of NetGalley (www.netgalley.com), a place where professional readers — reviewers, media, bloggers, journalists, librarians, booksellers and educators — can read and request digital galleys they want to review.