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Samantha Chang was born and raised in Hong Kong. Chang started sketching when she was just six years old. In her early teens, she received her first Vogue Magazine from her aunt who lived in New York. This cultivated Chang's interest in fashion and eventually led her to the United States, where she attended the Rhode Island School of Design.

In 1995, Chang started her own business with a contemporary, ready-to-wear collection that was instantly bought by Barneys New York. She then launched her lingerie collection in 1999 at Bergdorf Goodman and Fred Segal. Her design experience extends to bridal and evening gowns, though lingerie is where she finds her passion.

Samantha Chang is a modern and contemporary lingerie collection. The designs are feminine with uncomplicated silhouettes, thoughtful details and a perfect fit.