InterGlobe launches Atom in India at Rs 85 lakh!

"India is fascinated by fast cars, and the Atom gives us a unique opportunity to provide a distinguished product in this category...The demand for these cars is expected to grow at 20 per cent over the next 5 years, presenting an exciting market opportunity," The Estd President and CEO Nigel Harwood said.

InterGlobe launches Atom in India at Rs 85 lakh!

The company sees "huge potential" for this product in India, especially on the back of a successful F1 season.

"We have seen the emergence of sports car culture amongst the young HNIs (high net worth individuals), who seek thrill and adventure. The addition of Atom will help us strengthen our portfolio and cater to new emerging consumer segments," he said.

InterGlobe launches Atom in India at Rs 85 lakh!

England-based Ariel Motor Company's V8 Atom series beat the Bugatti Veyron earlier this year by 1.7 seconds on the TopGear test track, making it the fastest road-legal car to go around the track, the company claimed.