How do you build an interest in science, technology, engineering and math in young girls? Give them interesting and engaging products that foster their curiosity and a desire to want to know more.

As a mom of a girl who loves all things STEM, I’ve been a little hesitant about GoldieBlox in our home. The pastel colored play sets were just a bit too stereotypically girly for our house and I’ve always preferred more gender neutral toys or activities that could allow her to develop her interests alongside her brother. But honestly, I understand. I love that Goldie is a female role model in a traditional male dominated industry and she’s inspring a new generation of girls who may not be interested in STEM otherwise.

I also understand GoldieBlox from a marketing perspective. In a world where toys compete for parent and child interest on the store shelves, GoldieBlox stands out to girls because of the friendly girl face, swirly script, and pastel colors of engineering projects on the box. If I wanted to steer tepid girl in the direction of a STEM toy to get her feet wet, I’d recommend GoldieBlox because they combine story and building to develop spatial skills and confidence around STEM skills.

Now GoldieBlox has gone beyond the physical building sets and is appealing to girls through their brand new free app, GoldieBlox and the Movie Machine. The app incorporates art to teach kids how to animate anything to create 1 second movies on iOS devices. Movies can be played through the app or printed and cut out to fit in the GoldieBlox and the Movie Machine play set.

Every kid loves a great story with a problem and GoldieBlox and the Movie Machine app challenges kids help Goldie save the annual Bloxtown film festival by making 1 second films that will fill the program. Kids use their hands to draw, color, sticker, and animate movies using the app on touchscreen iOS devices that comes loaded with features that makes animation easy and fun, helpful tutorials, bonus movies featuring Goldie, and parent confidence that their kids won’t be exposed to third party ads and in-app purchases.

Features include a toolbox for drawing everything you need to create your own 1-second films, including:

AirPrint your movies to play with GoldieBlox and the Movie Machine Toy set

GoldieBlox and the Movie Machine app is designed kids age 4 and up. I love that it appeals to girls who are already familiar with the GoldieBlox sets but is inclusive and something that boys would want to play with to as they learn animation to create 1 second films.

No compensation was received for this post and all opinions are my own. Amazon Affiliate links included in this post.

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Welcome! I'm Leticia, founder of Tech Savvy Mama and a DC Metro area dwelling mom of two elementary aged children. With a background in classroom technology integration and school administration, I now use everything I learned from teaching children, teachers, and principals as a professional blogger, social media strategist, and freelance writer. Read more...