Mobile Channels is a website, eNewsletter and content provider that informs and supports the dealers, distributors, brokers and vendors that sell smartphones, tablets, mobile devices and mobile accessories to consumers and
enterprises.

We believe those companies who
compose this "third party channel” that sell smartphones and mobile
devices will be transformed as the mobile revolution continues.

Value-added resellers will increasingly be under
pressure to prepare enterprises for adapting to the new mobile business.
Bringing together the functionality of mobile devices, server technology, apps
and software will be the role of the channel for some time into the future.

Vendors will emerge as incumbents clash with
insurgents, and the battle for the market will be won or lost at the channel
level. Win over the channel, control the delivery mechanism and a revolution is
possible.

Device makers will look eagerly to find ways to
distinguish their products and services. Their investigations will look at new
technology, components and software, that add features and benefits.

Software & apps developers will look at ways
to work together with mobile device makers and each other. As well as solving
their eternal problem of how to achieve market awareness about their solutions.

Telecom operators will seek to further control
the market via outlets that compete with independent channel. In that effort, the operator shops will be compelled to launch new products and technologies and compete with innovations
from Apple stores and the like.

Many sites and newsletters in each country do focus on
mobile phones, but this is one of the few pan-European
sites that will focus on the mobile channel:
the process by which we bring mobile devices, mobile software and apps to
market.

We’d like to put forth a few examples of the editorial you
can expect from MobileChannels.
You’ll find us insightful, useful, factual and a help to your business. You’ll
find us a useful place to read about key channel players in EMEA. You’ll find
an international perspective that transcends Europe’s many national journals.

We will also bring special insight with sections such as Apps
Business. Apps drive the industry but how do companies make money off these
Apps?

We’d also like to share a few of our qualifications: as Channel Media Europe Ltd. we’ve been
covering smartphones for years as we are a pan-European channel publisher for consumer
IT, consumer electronics, value-added IT, digital signage, professional video
integrators, and Apple channels. So actually we have one of the best
perspectives on mobile as we see it from all directions instead of viewing
it from inside a vertical market. Traditional mobile journalists may have to
guess at the impact of consumer IT, video conferencing, mobile TV on mobile
devices...but we have been following these intersections from the beginning.

We’ve been for years a sponsor of mobile technology channel pavilions
at IFA and CeBIT. And we have been a media sponsor for international events
like Gartner’s RetailVision, IT Channel
Vision, Distree, CompTIA,GigaOm and more.

Our Editor-in-Chief, Bob Snyder, once served as the
Marketing Manager for the North American
Telecommunications Association (now part of TIA), the association that
helped crack the AT&T monopoly and open up the US telecom market to
independent channels. He also was the publisher of the SPAAreports at Telecom Geneva and served as an international consultant to Bell Labs, Nynex, Alcatel-Lucent, Motorola,
NEC and others. Today he is often seen as a moderator or participant in
industry panels on mobile and mobile IT at events such as CompTIA, Gitex, xSolutions, CeBIT, ISE, Channel World and others.

MobileChannels is
a unique pan-European publication that meets today's needs as mobile collides
and converges with wider forces. We hope you enjoy reading our reportage and we
hope you’ll sign
up for our free weekly eNewsletter.

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