Google Adwords Express

Google Adwords Express

Google offers a simple version of their Adword service called Google Adwords Express. It is popular with businesses wishing to attract customers within a 40 mile radius. It offers a simple control panel to control your monthly budget.

For businesses that prefer a fully managed service, we can run your Google Adwords Express campaign for you and invoice you monthly. You receive a monthly report showing how much of your monthly limit has been spent and you pay us by direct debit including a monthly management fee.

Here is an example of a typical set up with a limit of £200 a month which is much less than a full SEO management and search engine submission service would set you back. It may seem very little to pay for high ranking on Google but, with a bit of fine tuning and creative thinking, it works very well for our supported clients. They now choose to use Google Adword Express year after year because they can see measurable results day by day and vary their spend according to marketing budget. Starting with small amounts until the business grows seems to be the best approach because it’s low risk.

Leading Change

In a rapidly evolving globalised world, marketing needs to take its seat at the top table to drive business growth

Professional marketing is a vital driver for business growth. For business to fully reap its benefits, strategic marketing professionals need a seat at the top table. To secure this seat, today's marketers need to develop a much wider range of business skills. Whereas years ago professional development may have focussed mostly on theory and how to interpret data, now marketers need to understand how to lead from the front. Businesses are not just looking for their marketers to be creative, interpret analytics and successfully operate in a digital world. They more critically need them to lead change, manage people and projects and have the skills and ability to collaborate, innovate and influence across the business - no matter how challenging the climate.