A feast for the eyes
Full-bleed photos and videos are cool. But you know what’s really cool? Content so immersive it remakes your mobile device into a rich carousel of beloved memories and breaking news. That’s the Google+ experience we aspire to, and today’s release helps us get closer:

Whether you post photos or articles or text, we’re making ‘em look gooood

We’re making the stream easier to scan, and easier on the eyes with overlays, gradients and other visual elements

A stream you can swim in
Looks alone aren’t enough—you also need an app that’s fast and fluid. Even a simple swipe gesture can inspire the same “wheeee!” as the bubble wands and ball pits we enjoy(ed) as kids. So today’s update pays special attention to fun and performance:

Conversations fall into view as you move forward and backward in time

Optical cues (like parallax) help the mind linger on individual posts

Important actions like +1 now float atop the stream, making it easy to endorse all your favorites

When you launch the app it’s a much cleaner interface. As you scroll down new updates appear via a fade in effect. Tapping the menu at the top gives you instant access to your circles, profile and more.