Establishing Global Brands to Compete with China

“If we have to build brand India, India will need to build global brands. We have to leapfrog China and start doing that quickly,” said Mahindra Group Chairman Mr. Mahindra. Echoing Mahindra’s views Mr. Birla said: “We need to learn a lot of new skills for making global brands including miniaturization.”

He added making Indian brands global is something that requires patience, time and quality.