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Part 1: Tourism Development

Before going deep into assignment there are some terms which we have to take into consideration. Terms are explained below-

Tourism –

Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who “travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.”

Tourist-

Tourist is person who travels from his residential place to non-residential place for pleasure, business or personal reasons, the duration of the stay is not more than six month at non residential place of the traveler.

What is rational development?

Rational development usually relates to the circumstances that causes development to any destination or place. (Badjatia, 2008)

Chosen destination?

As per the expectation of the assignment India has been chosen as a destination for the same.

Rational for tourism development in India

Socio-economic development of areas

Tourism conferred considerable socio-economic benefits to the: Community thereby uplifting the quality of life. It can further foster development even in areas where other economic activities would be difficult to sustain.

Increasing employment opportunities

Tourism industry generates employment directly and indirectly, for almost 13-14 million people. Employment opportunities should be at least double of the present level before the turn of the century.

Developing domestic tourism especially for the budget category

Domestic tourists form the bulk of world tourist traffic. In India also, facilities for domestic tourists will be improved and expanded particularly the budget category so as to ensure an affordable holiday for them effects of tourism on culture and the environment in India.

Development of international tourism and optimization of foreign exchange earnings.

International tourism contributes substantially to foreign exchange earnings and keeping in view the country’s requirements, tourism wail be so developed that foreign exchange earnings increase from Rs. 2440 crores to Rs. 10,000 crores by the end of the century (US $813 to 3,333 million @ Rs.30 per US S).

Diversification of the tourism product

While retaining the traditional image of cultural tourism that India enjoys, diversification of the tourism product would continue, particularly the field of leisure, adventure, convention and incentive tourism, thereby responding to the changing consumer needs.

Increase in India’s share in world tourism

Presently the foreign tourist arrivals in India constitute only about 0.4 per cent of the total foreign tourists movement all over the world. One of the objectives of the action plan would be to increase India’s share to 1 per cent within the next five years (unesdoc.unesco.org)

Preservation of national heritage and environment

Tourism would be developed in a manner that our cultural expression and heritage are presented in all its manifestations including support to arts and crafts. Preservation and enrichment of environment should also form an integral part of tourism development.

Stakeholders

Person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization’s actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.( www.businessdictionary.com)

Stakeholders in India

Creditors

Tourists

Tourism organizations

Government organizations

Foreign currency

Investors

Stakeholders benefiting from tourism in India

Getting capital to invest in development of tourist destination.

Foreign currency In the country increases resulting into direct development.