It’s no longer a small world for kids when it comes to
halloween costumes and wearables. There are more choices
than ever at a wider variety of price points. While superheroes
and princesses remain the most popular costumes for children,
in general, there are numerous variations for even one single
character, say Superman or Elsa.

Innovative costume designs, such as “ride-on” costumes and
muscle suits, are trickling down to smaller sizes after gaining
traction in the adult market. The younger set can now take
advantage of the “mix and match” trend or easily ;nd
costumes with the same license or theme as other family
members. Even the common princess, pirate, witch
or skeleton doesn’t have to be basic because costume
companies have added new colors, patterns, textures
and accessories to those standards.

CuteContours

Baby Bruisercostume gives six-pack abs to littleboxers.

Sesame Street
fans wearing this

Cookie Monster
muscle costume
can also feel like
superheroes.

InCharacter(888/987-9877)www.incharacter.com

Circle No. 320

Disguise
(858/391-3600)
www.disguise.com

Circle No. 319

KIDSSiblingRevelry

The new Rubie’s Collection line isdesigned so costume wearerscan create original looks andthemes by mixing pieces indi;erent ways.