With millions of active members, LinkedIn the professional social network ensures the online visibility of public and private structures. The "business pages" are an opportunity for small businesses, SMEs, associations and communities to strengthen their presence on the professional social network and on the web, thus promoting their business, network with members, or develop their HR activities. Here's a handy guide to get started with your LinkedIn business pages.

What are LinkedIn business pages?

A business page is a public space to promote the activities of a business within the LinkedIn community and next to Internet users making an online search about a specific business.

Why create a LinkedIn business page?

tTo improve your SEO: a LinkedIn business page is well indexed on search engines.