Life In Colour ‘World’s Largest Paint Party’ Is Touring The World

Inspired from India’s festival of colours, “Life in Color” is the world’s largest paint party. 25000 people attended this mega event which was organized in Miami in 2013. In 2014 they moved on to the Unleashed campaign which turned out to be a huge success. This year they are taking things to the next level by announcing the Life in Color world tour, taking the festival to various places across the world. The Phase one of the world tour has been announced and artists like Dillon Francis, DVBBS, Diplo and Bingo Players are the initial few acts announced. We are hoping that India to be up on that chart in the Phase 2 lineup.