The Blunt Classic Umbrella is their original wind-proof stick umbrella. It's a radical re-design of the standard umbrella. It won't break, tear, or turn inside out, and it's beautiful to use and behold. This is the umbrella for walking the dog on a rainy morn.

Blunt Umbrellas are a unique new approach to umbrella design. They're named because of their blunt edges which are bereft of sharp pointy bits that snap and poke people's eyes.

There's a different strut structure, and telescopic ribs which distribute wind force evenly along the edge of the canopy. At the end of each bendy strut there are little springs rather than the usual vulnerable threads. It all leads to a lack of stress points and safe shelter in winds up to 100km/hr.

And it's bendy – working on judo principals to work with the wind rather than using the rigid frame of failed predecessors.

This umbrella is a constant joy to open. It's a manual umbrella without the normal little annoying metal locking clip. There's an ergonomic plastic collar which glides easily and positively to open and close. It feels good.

New Zealander Greig Brebner invented the Blunt after getting sick of being poked by umbrellas whilst working in London. That was in 1999. It's taken this long for successful mass production. He's now based in his native Auckland.

The Blunt Classic Umbrella is a pro environment statement against throw-awayism. It's an umbrella for a long term relationship.