Intel is showing off a future technology called Robson that could cut that annoying boot-up time. With Robson, a PC pulls data and applications off an add-in flash memory card and Intel software, rather than the PC's hard drive. Flash reacts more quickly than hard drives, thus cutting down the time it takes to launch an application. Potentially, notebook users could experience a longer battery life because the hard drive, which is spun by a motor, wouldn't have to work as hard.