Data Integration Info aggregatorhttps://www.dataintegration.info/aggregator/categories/2
Data Integration Info - aggregated feeds in category News from VendorsenInformatica Blog: PIM vs. PxM: 5 Things You Need to Knowhttp://feedproxy.google.com/~r/InformaticaPerspectives/~3/zOJoHBs91-4/
<p>Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization <a href="https://www.demandgenreport.com/resources/infographics/2019-trends-in-personalization">advances customer relationships</a>, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An <a href="https://www.idc.com/research/viewtoc.jsp?containerId=US43484818">IDC study</a> predicts that by 2022, 35% of CX-focused organizations will have adopted &#8220;Commerce Everywhere&#8221; business models and generate 50% of revenue through contextual discovery experiences.</p>
<p></p>
<ul class="wp-block-gallery aligncenter columns-1 is-cropped"><li class="blocks-gallery-item"><figure><img src="https://blogs.informatica.com/wp-content/uploads/2019/09/PIMvsPxM.jpg" alt="" data-id="45972" data-link="https://blogs.informatica.com/?attachment_id=45972" class="wp-image-45972" srcset="https://blogs.informatica.com/wp-content/uploads/2019/09/PIMvsPxM.jpg 1000w, https://blogs.informatica.com/wp-content/uploads/2019/09/PIMvsPxM-300x200.jpg 300w, https://blogs.informatica.com/wp-content/uploads/2019/09/PIMvsPxM-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure></li></ul>
<p>In this environment, Product Experience Management (PxM) is a trending term. But what is PxM, how does it relate to Product Information Management (PIM) and who cares about it? </p>
<p><strong>1</strong>.<strong>What is PxM? </strong></p>
<p>Because the concept of PxM is still evolving, there is no formal definition for PxM—yet. The term is used by some solution providers to define how organizations are leveraging new technologies in this fast-moving digital environment to deliver distinct and engaging customer experiences—based on contextualized and enriched product content—as they research, shop for, and buy products.</p>
<p>When organizations are able to match product information with actionable customer insights, they are better positioned to achieve the mission of delivering exceptional product experiences across all channels to increase customer loyalty, sales and margins. </p>
<p><strong>2. What is the difference between PIM and PxM?</strong></p>
<p>PIM refers
to the systems that organizations use to manage and standardize the
increasingly complex demands of product data, digital assets, and syndicate
trusted and high-quality product information to channels. PIM helps speed up
time to market for new products, improve operational efficiencies by automating
workflows related to product information management and enrichment, and provide
omnichannel consistency. &nbsp;&nbsp;</p>
<p>However, if you are discussing the PIM-related action or insight that improves or contributes to customer experience, then you are really talking about <strong>Product Experience Management </strong>(PxM). PxM is about optimizing the customer experience and purchase journey with personalized, contextualized, and emotionally engaging product content for a specific target customer or group. It describes any activity that helps provide a better product experience to a customer and includes—but is not limited to—enriching product data and fueling any sales or marketing channel with specific and relevant product content. In most cases, this is part of an <a href="https://www.informatica.com/products/master-data-management/product-information-management.html">enterprise PIM solution</a>.PxM is a way to deliver individualized buying experiences using analytical data and actionable insights (e.g., coming from channels), machine learning (ML), and artificial intelligence (AI) techniques. </p>
<p><strong>3. What is contextualized product information?</strong></p>
<p>Contextualizing product information or content means providing relevant product data that is dependent on what you know about a customer, or channel activity (and on the information you can leverage). This could include a consumer’s current device, language, market segment, demography, or location. In other words, the customer may see different products or service offers—with different levels of detail—all depending on the type of device they’re using, the day of the week, the time of day, and their current location. </p>
<p>The use of AI and ML can help to automate a lot of
the content production, and add benefits as a company personalizes and
contextualizes the communication with their customers and prospects, as you can
see in these examples: </p>
<ul><li><strong>Contextual Description:</strong> An online fashion retailer could provide one of more than 100 text variations to describe a skirt, or to display it in a special color—which would depend on what they know about the visitor and about the customer’s preferences.</li><li><strong>Contextual Size Recommendations:</strong> AI/ML can help analyze customer reviews and select the key phrases of what they liked or disliked most about a garment, and offer additional shopping guidance, such as suggesting the size that may fit best based on reviews about this product and previous purchases and returns of the customer.</li><li><strong>Contextualized Enrichment</strong>: AI/ML can help provide contextualized enrichment for food products, such as providing specific ingredient information relevant for a diet like Paleo or Keto.</li></ul>
<p><strong>4.</strong> <strong>Is PxM only relevant for retail?</strong></p>
<p>Although many retailers are early adopters and have applied PxM technologies to provide contextualized content, product experience is no longer relevant only for retailers and B2C organizations. </p>
<p>Brands, B2B companies, and especially manufacturing organizations are moving beyond from simply selling to their customers to cultivating and owning relationships with them through compelling digital experiences—all driven by relevant content presented at the right time. Readily available and rich product data is key to fueling better omnichannel product experience.</p>
<p><strong>5. What’s the secret of successful PXM?</strong></p>
<p>To deliver great
product experience, digital marketing and ecommerce must connect product
content with insights into their customers’ profiles and their supply chains.
In my next blog, I will deep-dive into this topic and share PXM use case
examples. </p>
<h2><strong>Five Ways You
Can Enhance Product Experience</strong></h2>
<p>Product information is a crucial part of
the buying process for today’s customers. If you’d like to learn how you can
leverage product data to engage customers and enhance the purchase journey,
read our eBook, <a href="https://www.informatica.com/lp/five-ways-to-enhance-the-customer-experience-with-product-information_2623.html">5 Ways to Enhance Product Experience</a>.<br></p>
<hr class="wp-block-separator" />
<p>The post <a rel="nofollow" href="https://blogs.informatica.com/2019/09/12/pim-vs-pxm-5-things-you-need-to-know/">PIM vs. PxM: 5 Things You Need to Know</a> appeared first on <a rel="nofollow" href="https://blogs.informatica.com">The Informatica Blog - Perspectives for the Data Ready Enterprise</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=zOJoHBs91-4:93Idihx7kjY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=zOJoHBs91-4:93Idihx7kjY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?i=zOJoHBs91-4:93Idihx7kjY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=zOJoHBs91-4:93Idihx7kjY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=zOJoHBs91-4:93Idihx7kjY:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?i=zOJoHBs91-4:93Idihx7kjY:gIN9vFwOqvQ" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/InformaticaPerspectives/~4/zOJoHBs91-4" height="1" width="1" alt=""/>Thu, 12 Sep 2019 19:15:02 +0200Talend Blog: Have you checked out Talend’s 2019 summer release yet?http://feedproxy.google.com/~r/Talend/~3/VYjzNsjoKoE/
<p>Have you had a chance to take a look at Talend’s summer 2019 product release? Our 2019 release has some exciting features that not only will help improve your productivity but will help you scale data projects across your organization. We are all about helping you do your work faster, and we think you’ll find the new features in this latest product release pretty great.</p>
<h2>Changes to Pipeline Designer</h2>
<p>First of all, some big changes are coming to our next generation cloud data integration design environment, <a href="/products/cloud-pipeline-designer/">Pipeline Designer</a>. First of all, if you haven’t tried Pipeline Designer, it’s going to be really simple to actually try out and purchase the product. You can save money and pay as you go using a credit card. That way you can easily stick to your budget and only pay for what you use.</p>
<p>Plus, it’s going to be a lot easier to get support with the built-in product chat. You can debug, request help or simply ask a product-related question to a Talend employee from directly within Pipeline Designer.</p>
<h2>Improved Connectivity between Pipeline Designer, Microsoft Azure, and Data Bricks</h2>
<p>Talend&#8217;s summer release features improved connectivity to Azure Data Warehouse, Blob Storage and Azure Data Lake Store Gen2. In addition, you can scale and leverage the power of Databricks directly from any Pipeline while Talend Studio for Big Data now features connectivity to Databrick’s Delta Lake. The idea behind all these features is to increase the number of integration possibilities. With Pipeline Designer, you can increasingly connect anything to anything!</p>
<h2>Improving Data Quality and Data Governance</h2>
<p>Pipeline Designer isn’t the only Talend product that got improvements in this release. We also improved Talend’s data quality and data governance capabilities. Check out these new features:</p>
<ul>
<li>MagicFill</li>
<li>Reversible Masking</li>
<li>Campaign Monitoring</li>
</ul>
<p>MagicFill utilizes machine learning to automatically suggest transformations to data based on sample input from the user, minimizing mistakes and saving you time. Reversible masking increases your data security even further by enabling sensitive data to be protected across any data flow. Finally, Campaign Monitoring is a cutting-edge dashboard contained within Talend Data Stewardship. It can track the effectiveness of data remediation across your organization. </p>
<p>&nbsp;</p>
<h2>Containerization and Native Docker Support</h2>
<p>As your organization adopts containers and microservices, you can use Talend&#8217;s new native Docker support for Data Services and Routes. Companies can scale up or down depending on the needs of the business, and the containers created by Talend work with any Containerized or Kubernetes environment. </p>
<p>The new Zero-Config CI Plugin scales DevOps with enterprise grade automation without the complexity. There’s no command line to install or configure. Automatically install, configure, and build to maximize CI with Talend. And everything is optimized for cloud CI/CD managed services. </p>
<h2>Take a look at Talend’s new features</h2>
<p>This video gives you an up-close look at Talend’s new features and capabilities:</p>
<p class="full-width-content">
<iframe src="https://player.vimeo.com/video/355920856" style="width: 100%;" width="100%" height="550px" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
</p>
<h2>Give Talend’s new release a try</h2>
<p>Do these features sound enticing? Thought so. See everything that’s included in <a href="/resources/new-features-summer-19/">this summer’s release</a> and give all the new products and features <a href="https://iam.us.cloud.talend.com/idp/trial-registration">a try</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://www.talend.com/blog/2019/09/12/talend-summer-release-2019-whats-new/">Have you checked out Talend’s 2019 summer release yet?</a> appeared first on <a rel="nofollow" href="https://www.talend.com">Talend Real-Time Open Source Data Integration Software</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Talend?a=VYjzNsjoKoE:axscC91NTgw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Talend?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=VYjzNsjoKoE:axscC91NTgw:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/Talend?i=VYjzNsjoKoE:axscC91NTgw:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=VYjzNsjoKoE:axscC91NTgw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/Talend?i=VYjzNsjoKoE:axscC91NTgw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=VYjzNsjoKoE:axscC91NTgw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/Talend?i=VYjzNsjoKoE:axscC91NTgw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=VYjzNsjoKoE:axscC91NTgw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Talend?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Talend/~4/VYjzNsjoKoE" height="1" width="1" alt=""/>Thu, 12 Sep 2019 18:18:22 +0200Informatica Blog: Customer Story: The American Cancer Societyhttp://feedproxy.google.com/~r/InformaticaPerspectives/~3/bpLiqUc5Cks/
<p></p>
Cancer.
<p>I don’t think there is a
single person—a friend, family member, neighbor, co-worker or our own
selves—whose life hasn’t been, or will not be, touched by cancer. And cancer is
a scary thing.&nbsp; </p>
<div class="wp-block-image"><figure class="alignright"><img src="https://blogs.informatica.com/wp-content/uploads/2019/09/American-Cancer-Society-300x300.png" alt="American Cancer Society" class="wp-image-45961" srcset="https://blogs.informatica.com/wp-content/uploads/2019/09/American-Cancer-Society-300x300.png 300w, https://blogs.informatica.com/wp-content/uploads/2019/09/American-Cancer-Society-150x150.png 150w, https://blogs.informatica.com/wp-content/uploads/2019/09/American-Cancer-Society.png 452w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div>
<p>The word alone elicits fear, uncertainty, and loss. At the same time, many groups and organizations offer hope, strength, and resources to help the families and individuals diagnosed with cancer. The American Cancer Society (ACS) is one of those organizations. </p>
<p>Millions of people support ACS in a variety of
ways. And these individuals may have one or many roles as they interact with
the organization. A constituent or ‘customer’ may be a volunteer, donor,
employee, patient, survivor, or caretaker—or any combination thereof. A
volunteer may also be a donor and a cancer survivor, as an example. And as
their relationship grows, each person reaching out to the ACS organization
expects to be recognized and known.&nbsp; In
short, it is critical that ACS understands the role of each person at any given
point in time. </p>
<h2><strong>Addressing
Generational Market Shifts by Modernizing the Back Office </strong></h2>
<p>Since they’re not immune from recent generational
market shifts in how customers interact with businesses and organizations of
all sizes, the ACS leadership team recognized that the quality of their data
was holding them back from doing more. A central source of truth for data would
not only help them maximize the value of every dollar they receive—it would
allow them to remain relevant, enable them to be more responsive, and let them
meet a growing and wide variety of constituent needs. From fundraising to
fulfillment, everything needs to be in sync. </p>
<p>A key pain point was poor data quality. So, ACS
began to modernize their core systems. Over a 3-year period, they replaced
their back-office applications, which included their resource planning
application with NetSuite and a highly customized 15-year-old CRM system with
Salesforce. </p>
<p>As the IT team went through the design process for
a new architecture, they inventoried the number of systems that integrated with
Salesforce (and touched or maintained customer data). The total count: 42
separate systems, containing 80 million original records.&nbsp; </p>
<h2><strong>The Need for MDM</strong></h2>
<p>And although the original plan was to “drop MDM in later,” they decided—18 months into the 3-year architecture redesign project—to pause, because the project needed master data management. They selected <a href="http://www.informatica.com/customer360" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Informatica MDM – Customer 360</a> and, following a 12-week implementation, they were able to successfully create a single, trusted view of their constituents, and reduced their existing customer records into 38 million trusted profiles that traverse roles. </p>
<p>Without MDM, the customer
records would have remained fragmented, and the ACS would have failed in
reaching their goal of gaining a complete understanding of a customer. Now, MDM
helps the ACS track all aspects of activity with their constituents. They can
determine donation history, the number of hours volunteered, the number of
times someone has asked a type of question, as well as match an individual to
information they have downloaded from the ACS website.</p>
<p>“MDM is the gold master for our customers and all other systems integrate to it to find the right person,” says Blake Sanders, CIO at American Cancer Society, who is leading the nonprofit’s technology transformation. “When a new contact is generated from a third-party site for fundraising or a new contact is reaching out to us at our National Cancer Information Center, we are able to determine in real time whether a match already exists and edit the record, instead of creating a new, duplicate record—which would have been merged later.” </p>
<p>Blake explains that MDM is critical for the services the ACS is now able to provide. For example, the contact data managed at the person level helps with the ACS <a href="https://www.cancer.org/treatment/support-programs-and-services/road-to-recovery.html">Road to Recovery</a> program.&nbsp; Road to Recovery provides rides to take a patient to a cancer treatment center, and back home again. This program’s success is reliant on the driver being able to trust the address and contact information given to them for the patient—which is delivered from the MDM system.&nbsp;&nbsp; </p>
<p>No one wants to be just a number or a statistic when learning about, helping someone, or being diagnosed with cancer.&nbsp; Today, MDM is in the center of everything ACS does; it doesn’t just manage and maintain CRM. MDM helps ACS recognize people as individuals across the organization. To learn more about Informatica’s MDM – Customer 360 solution and how it is helping organizations of all sizes with their unique needs, please <a href="https://www.informatica.com/lp/meet-the-experts-behind-customer-360-initiatives_3295.html">read our eBook</a>, Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives.&nbsp; </p>
<p>The American Cancer Society’s mission is to save lives, celebrate lives,&nbsp;and lead the fight for a world without cancer.</p>
<hr class="wp-block-separator" />
<h2><strong>About The
American Cancer Society</strong></h2>
<p>Since 1913, the American
Cancer Society has been dedicated to eliminating cancer in more than 5,000
communities around the globe. The nonprofit corporation offers services that
include funding and conducting research, sharing expert information, supporting
patients, and spreading the word about prevention. With an aim to help us all
live better, longer lives, the Society has contributed to work that has
resulted in a 27% drop in overall cancer death rate in the US since 1991.&nbsp; </p>
<p>In fulfilling their
mission, ACS oversees a wide variety of activities which range from raising
awareness, organizing promotions and events, offering rides and providing housing
for patients undergoing treatment, operating call centers and websites,
organizing volunteers, connecting researchers, providing grants, and more.</p>
<p>The post <a rel="nofollow" href="https://blogs.informatica.com/2019/09/11/customer-story-the-american-cancer-society/">Customer Story: The American Cancer Society</a> appeared first on <a rel="nofollow" href="https://blogs.informatica.com">The Informatica Blog - Perspectives for the Data Ready Enterprise</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=bpLiqUc5Cks:2mlGwp3_ZoI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=bpLiqUc5Cks:2mlGwp3_ZoI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?i=bpLiqUc5Cks:2mlGwp3_ZoI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=bpLiqUc5Cks:2mlGwp3_ZoI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=bpLiqUc5Cks:2mlGwp3_ZoI:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?i=bpLiqUc5Cks:2mlGwp3_ZoI:gIN9vFwOqvQ" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/InformaticaPerspectives/~4/bpLiqUc5Cks" height="1" width="1" alt=""/>Wed, 11 Sep 2019 19:15:18 +0200Talend Blog: The University of Sydney uses data to drive better decision makinghttp://feedproxy.google.com/~r/Talend/~3/7h0JsCMaP_A/
<p>Universities generate enormous amounts of data that are used for a plethora of reasons, including planning and management of revenue and donations, fees, growth and development; institutional reporting to the government; and tracking progress towards achieving goals. </p>
<p><a href="https://www.talend.com/customers/university-of-sydney/">The University of Sydney</a> is regularly ranked among the top research universities in Australia and the top 50 universities worldwide. With over 70,000 students and 7,500 staff, the University generates vast quantities of data that can be harnessed to drive informed decision-making to support the institution’s future success. More than 2,000 staff at the University regularly interact with institutional data.</p>
<h3>A new data and analytics environment</h3>
<p>As data was sometimes siloed in departments and faculties, data analysis was slow and inconsistent.</p>
<p>Recognising the importance of bringing together their 12 sources of data to support future decision making, the team embarked on a three-year plan to establish a Modern Data Environment (MDE) consisting of Cloudera’s Apache Hadoop distribution running on AWS infrastructure. The University also chose Talend Cloud for its ability to move high volumes of data sources into the cloud quickly, enabling to explore and innovate faster without significant transformation upfront.</p>
<h3>A true analytics partner</h3>
<p>This has strengthened their ability to partner on analytics projects across the University. One project involved the provision of hot data to support real-time learning analytics. Another project involved collaborating with the University’s Library to understand how resources such as online journals and databases are being used by students and academic staff. The team were able to use the MDE to measure the role the library plays in supporting students’ education, as well as to provide data-driven insights that influence aspects such as the future resources the library may procure and its engagement with the wider University community.</p>
<p><img class="aligncenter wp-image-134439 size-full" src="https://swp.talend.com/wp-content/uploads/Picture1-5.png" alt="University of Sydney uses Talend Cloud" width="595" height="204" /></p>
<h2><a href="/customers/university-of-sydney/"><img class="aligncenter wp-image-134440" src="https://swp.talend.com/wp-content/uploads/Picture2.jpg" alt="University of Sydney uses Talend Cloud" width="750" height="525" /></a></h2>
<h2 style="text-align: center;">2 billion records and 12 Data sources</h2>
<p>The University of Sydney chose <a href="/products/integration-cloud/?_ga=2.239962123.902157589.1568008360-953174707.1557336896">Talend Cloud</a> for its ability to move high volumes of data sources into AWS cloud quickly, enabling to explore and innovate faster.</p>
<p>&nbsp;</p>
<div style="text-align: center;"><a class="button" href="/customers/university-of-sydney/">View Story</a></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://www.talend.com/blog/2019/09/11/university-sydney-uses-data-for-better-decisions/">The University of Sydney uses data to drive better decision making</a> appeared first on <a rel="nofollow" href="https://www.talend.com">Talend Real-Time Open Source Data Integration Software</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Talend?a=7h0JsCMaP_A:JJ8jaP7wNno:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Talend?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=7h0JsCMaP_A:JJ8jaP7wNno:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/Talend?i=7h0JsCMaP_A:JJ8jaP7wNno:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=7h0JsCMaP_A:JJ8jaP7wNno:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/Talend?i=7h0JsCMaP_A:JJ8jaP7wNno:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=7h0JsCMaP_A:JJ8jaP7wNno:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/Talend?i=7h0JsCMaP_A:JJ8jaP7wNno:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=7h0JsCMaP_A:JJ8jaP7wNno:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Talend?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Talend/~4/7h0JsCMaP_A" height="1" width="1" alt=""/>Wed, 11 Sep 2019 14:00:01 +0200Informatica Blog: 6 Ways iPaaS Supports Application Modernizationhttp://feedproxy.google.com/~r/InformaticaPerspectives/~3/TaL9PUucdCU/
<p>For many organizations, legacy
systems running on-premises pose a “can’t live with them, can’t live without
them” situation. They often can’t be moved to the cloud because of security
requirements, data privacy regulations, or mission-critical status—but the
business can’t run without them. </p>
<p>The answer: Application
modernization, the process of updating existing applications with modern
features and functionality so they better align with and reflect current
business needs. It may include consolidating, adding automation, or optimizing
for new environments. </p>
<p>You’re not the only one contemplating (or committing to) application modernization: Nearly 80% of decision-makers in an <a href="https://www.sapho.com/resources/migrating-cloud-isnt-right-answer-modernizing-enterprise-apps/">IDG Research survey</a> acknowledged an urgent need to modernize their legacy apps. Respondents cited better user experience, increased data security, and improved productivity as top drivers for app upgrades.</p>
<p></p>
<div class="wp-block-image"><figure class="aligncenter"><img src="https://blogs.informatica.com/wp-content/uploads/2019/09/iPaaS-supports-an-integrated-approach-to-application-modernization-1024x683.jpg" alt="iPaaS supports an integrated approach to application modernization" class="wp-image-45949" srcset="https://blogs.informatica.com/wp-content/uploads/2019/09/iPaaS-supports-an-integrated-approach-to-application-modernization-1024x683.jpg 1024w, https://blogs.informatica.com/wp-content/uploads/2019/09/iPaaS-supports-an-integrated-approach-to-application-modernization-300x200.jpg 300w, https://blogs.informatica.com/wp-content/uploads/2019/09/iPaaS-supports-an-integrated-approach-to-application-modernization-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>
<p><strong>Why iPaaS is critical for application modernization</strong></p>
<p>So how should businesses
re-purpose and consolidate applications to closely align with current business
needs? An integrated approach is essential—and <a href="http://www.informatica.com/solutions/ipaas">integration platform as a service (iPaaS)</a> is a key enabler thanks to its ability to
connect multiple systems and data sources without sacrificing agility or
driving your costs sky-high. Here are six things to think about when
modernizing your applications, and how iPaaS plays a critical role in each.&nbsp; </p>
<ol><li><strong>Lift and shift applications from on-premises to cloud</strong>. When you want to migrate data and applications to the cloud, it’s a good chance to make improvements. Maybe you want to get rid of a vestigial piece of code; maybe you want to cleanse data that has become duplicated and error-prone due to prolonged use. In any case, during migration (and even after it’s complete), you will need to <a href="http://www.informatica.com/cdi">integrate these applications and data</a> with your SaaS applications and cloud data repositories. iPaaS can facilitate such integrations for your application developers and data stewards.</li><li><strong>Migrate data (and sometimes very large amounts of data, very quickly) from on-premises to cloud. </strong>Modernizing applications may mean moving around data for optimal access. For example, customers can transfer enterprise data assets in a flat file format from on-premises systems to Amazon S3 data stores. iPaaS is the choice tool for data developers to move large amounts of data, quickly and securely, from your on-premises data repositories to the cloud. In addition, your next-gen iPaaS should offer a <a href="https://www.informatica.com/products/cloud-integration/cloud-data-integration/cloud-integration-hub.html">data hub on the cloud</a> so that you can cache frequently accessed on-premises/cloud data.</li><li><strong>Transform data from legacy formats such as EDI to SOAP/XML. </strong>A next-gen iPaaS can handle these kinds of data transformations without excessive time or manual effort. Once you’ve set up the mappings using a few clicks with simple drag-and-drop tools, the data transformation can happen automatically during run-time. Your <a href="https://www.informatica.com/products/cloud-integration/cloud-data-integration/cloud-b2b-gateway.html">iPaaS may even offer prebuilt and preconfigured out-of-the-box mappings for EDI and other messages</a>, which simplify and expedite your transformations. </li><li><strong>Replicate data as needed (perhaps temporarily) during migration.</strong> Examples of this includes replicating your on-premises database data in the cloud. Again, make sure your <a href="https://video.informatica.com/detail/video/5830720743001/mass-ingestion-into-amazon-s3-using-big-data-management">iPaaS</a> has next-gen data transformation and replication tools to enable such <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://video.informatica.com/detail/video/6063236475001" target="_blank">critical data management functions</a> and maintain fidelity.</li><li><strong>Use APIs to allow legacy code and data to extract value from existing assets</strong>. APIs can enable you to easily and effectively interact with legacy services and apps, while keeping your code sleek, flexible, simple, and loosely coupled. Please ensure your iPaaS provides <a href="https://www.informatica.com/products/cloud-integration/integration-cloud/api-management.html">API management</a> support for your API administrators, but also allows your <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="http://www.informatica.com/cai" target="_blank">API producers and consumer developers to easily create and consume APIs</a>.</li><li><strong>Composing several fine-grained legacy components into a single higher-order composite service</strong>. Consider a telecom order, which goes through a series of applications like order management, customer relationship management, inventory management, etc. Now envision exposing these legacy services via APIs and developing a composite service leveraging the legacy services that runs on the cloud. With your next-gen iPaaS, your business analysts should be able to <a href="http://www.informatica.com/cai" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">define, deploy, and edit business processes with zero code</a>—no programming required—to connect applications and data that reside on-premises and on multiple clouds.</li></ol>
<h2><strong>nCino: An
application modernization and integration success story</strong></h2>
<p>To help ground this process in reality, here’s how one bank tackled enterprise application modernization to get maximum value from its data. </p>
<p><a href="https://www.ncino.com/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">nCino</a> provides a single, end-to-end, cloud-based Bank Operating System that enables banks to increase transparency, efficiency, and profitability while ensuring regulatory compliance. Processing over 200 million transactions a day for its customers, nCino serves many financial institutions and must therefore pull data from a wide variety of core banking and transactional legacy systems—including FIS, Jack Henry, and Fiserv—all running on-premises and on different IT platforms. The data comes in many different formats and structures: spreadsheets, databases, XML files, and unstructured data extracts. This data is critical to driving business. Banks, for example, will not be able to operate without leveraging their on-premises customer data, even when their customer-facing application may be SaaS-based. nCino needed to modernize its applications by integrating legacy, on-premises data sources with its new cloud apps and data. </p>
<p>To bring customer data, files, and images into the Bank Operating System quickly and securely, nCino uses <a href="https://www.informatica.com/products/cloud-integration.html">Informatica Intelligent Cloud Services (IICS)</a> for cloud data integration. According to Mark Wood, Executive Director of Integration Services at nCino, “Informatica Intelligent Cloud Services help us integrate customer data faster and improve our customer banks’ operational efficiency, enabling them to reduce their loan origination and closing times by an average of 34 percent.” <a href="https://www.informatica.com/about-us/customers/customer-success-stories/ncino.html">Read more about nCino’s success story</a>.</p>
<h2><strong>Take an
integration-centric approach to application modernization: Leverage the power
of iPaaS</strong></h2>
<p>Ultimately, application modernization is so
important to your business that you don’t want to tie it to a limited,
traditional iPaaS. You need a next-gen enterprise iPaaS to anchor your app
modernization—one that can support fast, accurate, high-volume data migration;
handle data transformations without issues; replicate data as needed while
retaining quality; and use APIs for integrating any app and any data. </p>
<p><a href="https://informatica-my.sharepoint.com/personal/smcloughlin_informatica_com/Documents/○%09https:/www.informatica.com/lp/reimagine-ipaas-for-a-data-driven-digital-transformation-world_3403.html">Download our eBook</a> to
understand what that a next-gen iPaaS can do to modernize your on-premises applications
and data, and how it ultimately benefits your business.</p>
<p>The post <a rel="nofollow" href="https://blogs.informatica.com/2019/09/09/6-ways-ipaas-supports-application-modernization/">6 Ways iPaaS Supports Application Modernization</a> appeared first on <a rel="nofollow" href="https://blogs.informatica.com">The Informatica Blog - Perspectives for the Data Ready Enterprise</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=TaL9PUucdCU:ES60fjRslOw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=TaL9PUucdCU:ES60fjRslOw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?i=TaL9PUucdCU:ES60fjRslOw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=TaL9PUucdCU:ES60fjRslOw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=TaL9PUucdCU:ES60fjRslOw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?i=TaL9PUucdCU:ES60fjRslOw:gIN9vFwOqvQ" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/InformaticaPerspectives/~4/TaL9PUucdCU" height="1" width="1" alt=""/>Mon, 09 Sep 2019 19:15:50 +0200Talend Blog: ELK with Talend cloudhttp://feedproxy.google.com/~r/Talend/~3/T5OguniWkKg/
<h1>Overview</h1>
<p>ELK is the acronym for three open source projects where <strong>E</strong> stands for Elasticsearch, <strong>L</strong> stands for Logstash and <strong>K</strong> stands for Kibana. ELK is a robust solution for log management and data analysis. These open source projects have specific roles in ELK as follows:</p>
<ul>
<li>Elasticsearch handles storage and provides a RESTful search and analytics endpoint.</li>
<li>Logstash is a server-side data processing pipeline that ingests, transforms and loads data.</li>
<li>Kibana lets you visualize your Elasticsearch data and navigate the Elastic Stack.</li>
</ul>
<p>In this blog, I am going to show you how to configure ELK while working with Talend Cloud. The blog will focus on Loading Streaming Data into Amazon ES from Amazon S3. Refer to this <a href="https://docs.aws.amazon.com/elasticsearch-service/latest/developerguide/es-aws-integrations.html#es-aws-integrations-s3-lambda-es">help document from AWS</a> for more details</p>
<p>&nbsp;</p>
<h1>Process Flow</h1>
<p>Talend Cloud enables you to save the execution logs automatically to Amazon S3 Bucket. The flow for Talend Cloud logs to be working with ELK is as shown below.</p>
<p><img class="alignnone wp-image-134149" src="https://swp.talend.com/wp-content/uploads/image004.jpg" alt="Talend Cloud ELK" width="800" height="203" /></p>
<p>Once you have configured the Talend cloud logs to be saved to Amazon S3 bucket, a Lambda function is written. Lambda is used to send data from S3 to Amazon ES domain. As soon as a log arrives into S3, the S3 bucket triggers and event notification to Lambda, which then runs the custom code to perform the indexing. The custom code in this blog is written in Python.</p>
<h1>Prerequisite</h1>
<p>To configure ELK with Talend Cloud logs you need</p>
<ul>
<li>Talend Cloud account with log configuration in TMC – refer to this <a href="https://help.talend.com/reader/6SB6Qfc014RWM4mEltupHA/7et_Z~_WaV5AIlgzlDkk7g">help document</a> for Talend Cloud logs Configuration</li>
<li>Amazon S3 bucket – refer this <a href="https://aws.amazon.com/s3/">amazon page</a> on Amazon S3</li>
<li>Amazon Lambda function – refer this <a href="https://aws.amazon.com/lambda/">amazon page</a> on Amazon Lambda functions</li>
<li>Amazon Elasticsearch domain – refer this <a href="https://aws.amazon.com/elasticsearch-service/">amazon page</a> on Amazon Elasticsearch domain</li>
</ul>
<h1>Steps</h1>
<p>This section outlines the steps needed for loading steaming Talend Cloud logs to amazon ES domain</p>
<h2>Step1 : Configure Talend cloud</h2>
<ul>
<li>Download the cloud formation template. Open your AWS account in a new tab and start the Create Stack wizard on the AWS CloudFormation Console.</li>
</ul>
<p><span style="font-size: 14pt;">In the Select Template step, select Upload a template to Amazon S3 and pick the template provided by Talend Cloud.</span></p>
<p><img class="alignnone wp-image-134150" src="/wp-content/uploads/image005.jpg" alt="Elk with Talend cloud" width="799" height="527" /></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">In the <strong>Specify Details </strong>section, define the <strong>External ID</strong>, <strong>S3BucketName</strong>, and <strong>S3 prefix</strong></span></p>
<p><strong><img class="alignnone wp-image-134151" src="/wp-content/uploads/image006.jpg" alt="Elk with Talend cloud" width="800" height="519" /></strong></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Click <strong>Create</strong>. The stack is created. If you select the stack, you can and find the <strong>RoleARN</strong> key value in the </span><strong><span style="font-size: 14pt;">Outputs</span></strong></p>
<p><strong><img class="alignnone wp-image-134153" src="/wp-content/uploads/image008.jpg" alt="Elk with Talend cloud" width="798" height="205" /></strong></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">In the <strong>Review </strong>step, select <strong>I acknowledge that AWS CloudFormation might create IAM resources</strong>.</span><img class="alignnone wp-image-134152" src="/wp-content/uploads/image007.jpg" alt="Elk with Talend cloud" width="802" height="199" /></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Go back to Talend Cloud Management Console and enter the details</span><img class="alignnone wp-image-134154" src="/wp-content/uploads/image009.jpg" alt="Elk with Talend cloud" width="800" height="496" /></p>
<p>&nbsp;</p>
<h2>Step2: Create Amazon Elastic Search Domain</h2>
<p>Refer to this document : <a href="https://docs.aws.amazon.com/elasticsearch-service/latest/developerguide/es-gsg-create-domain.html">https://docs.aws.amazon.com/elasticsearch-service/latest/developerguide/es-gsg-create-domain.html</a></p>
<p><span style="font-size: 14pt;">For this KB, iam selecting Development and Testing</span><img class="alignnone wp-image-134155" src="/wp-content/uploads/image010.jpg" alt="Elk with Talend cloud" width="801" height="337" /></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Give a domain name</span><img class="alignnone wp-image-134156" src="/wp-content/uploads/image011.jpg" alt="Elk with Talend cloud" width="799" height="315" /></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">For the rest of the options, give as needed by the organization and click on create</span><img class="alignnone wp-image-134157" src="/wp-content/uploads/image012.jpg" alt="Elk with Talend cloud" width="801" height="219" /></p>
<p>&nbsp;</p>
<h2>Step3: Create Lambda function</h2>
<ul>
<li style="list-style-type: none;">
<ul>
<li>There are multiple ways to create a Lambda function. For this blog, I am using Amazon Linux Machine with CLI configured.</li>
<li>Using putty login to the Ec2 instance</li>
</ul>
<p>&nbsp;</p>
<p><strong><span style="font-size: 14pt;">Install Python using these commands</span></strong></p>
<p><strong>yum -y install python-pip zip</strong></p>
<p><strong>pip install virtualenv</strong></p>
<p><img class="alignnone wp-image-134158" src="/wp-content/uploads/image013.jpg" alt="Elk with Talend cloud" width="801" height="468" /></p>
<p>&nbsp;</p>
<ul>
<li><span style="font-size: 14pt;">Run the next set of commands</span></li>
</ul>
<p style="padding-left: 80px;"><strong># Prepare the log ingestor virtual environment </strong></p>
<p style="padding-left: 80px;"><strong>mkdir -p /var/s3-to-es &amp;&amp; cd /var/s3-to-es</strong></p>
<p style="padding-left: 80px;"><strong>virtualenv /var/s3-to-es</strong></p>
<p style="padding-left: 80px;"><strong>cd /var/s3-to-es &amp;&amp; source bin/activate</strong></p>
<p style="padding-left: 80px;"><strong>pip install requests_aws4auth -t .</strong></p>
<p style="padding-left: 80px;"><strong>pip freeze &gt; requirements.txt</strong></p>
<p><img class="alignnone wp-image-134159" src="/wp-content/uploads/image014.jpg" alt="Elk with Talend cloud" width="800" height="356" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Validate that the files needed are installed</span></p>
<p><img class="alignnone wp-image-134160" src="/wp-content/uploads/image015.jpg" alt="Elk with Talend cloud" width="799" height="450" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Create a file s3-to-es.py and past the attach code in the file</span></p>
<p><img class="alignnone wp-image-134161" src="/wp-content/uploads/image017.jpg" alt="Elk with Talend cloud" width="800" height="707" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Change the permission to 754</span></p>
<p><img class="alignnone wp-image-134162 size-full" src="/wp-content/uploads/image018.jpg" alt="Elk with Talend cloud" width="754" height="60" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Run the command to package</span></p>
<p style="padding-left: 80px;"><strong># Package the lambda runtime</strong></p>
<p style="padding-left: 80px;"><strong>zip -r /var/s3-to-es.zip *</strong></p>
<p><img class="alignnone wp-image-134163 size-full" src="/wp-content/uploads/image019.jpg" alt="Elk with Talend cloud" width="698" height="507" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Send the package to S3 bucket</span></p>
<p style="padding-left: 80px;"><strong>aws s3 cp /var/s3-to-es.zip s3://rsree-tcloud-eu-logs/log-ingester/</strong></p>
<p><img class="alignnone wp-image-134164" src="/wp-content/uploads/image020.jpg" alt="Elk with Talend cloud" width="802" height="44" /> </p>
<p><strong> </strong></p>
<p><span style="font-size: 14pt;">Validate the upload in the S3 bucket</span></p>
<p><strong><img class="alignnone wp-image-134165" src="/wp-content/uploads/image021.jpg" alt="Elk with Talend cloud" width="800" height="216" /> </strong></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Create Lambda function</span></p>
<p><strong><img class="alignnone wp-image-134166" src="/wp-content/uploads/image022.jpg" alt="Elk with Talend cloud" width="799" height="223" /> </strong></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">In the function code, select ‘Upload a file from Amazon S3’ as shown below and click on save</span></p>
<p><strong><img class="alignnone wp-image-134167" src="/wp-content/uploads/image023.jpg" alt="Elk with Talend cloud" width="798" height="161" /> </strong></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Add a Trigger, by selecting S3 bucket</span></p>
<p><strong><img class="alignnone wp-image-134168" src="/wp-content/uploads/image024.jpg" alt="Elk with Talend cloud" width="801" height="200" /></strong></p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Validate that the trigger is added to the s3 bucket</span></p>
<p><strong> <img class="alignnone wp-image-134169" src="/wp-content/uploads/image025.jpg" alt="Elk with Talend cloud" width="800" height="383" /></strong></p>
<p><img class="alignnone wp-image-134345 size-full" src="/wp-content/uploads/image026.jpg" alt="Elk with Talend cloud" width="641" height="385" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Now let’s execute a Talend job for the log to be routed to S3. You could notice from the Lanbda Monitoring tab that the log is being pulled in. You could also view the logs in Cloudwatch</span></p>
<p><img class="alignnone wp-image-134346" src="/wp-content/uploads/image027.jpg" alt="Elk with Talend cloud" width="799" height="280" /> </p>
<p>&nbsp;</p>
<h2>Step4: Create Visualization in Kibana</h2>
<p><span style="font-size: 14pt;">Navigate to Elastic search domain and notice that a new indices is created</span></p>
<p><img class="alignnone wp-image-134347" src="/wp-content/uploads/image028.jpg" alt="Elk with Talend cloud" width="799" height="235" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">You could also search for this index in Kibana dashboard</span></p>
<p><img class="alignnone wp-image-134348" src="/wp-content/uploads/image029.jpg" alt="Elk with Talend cloud" width="801" height="239" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">Click on the discover to view the sample data</span></p>
<p><img class="alignnone wp-image-134349" src="/wp-content/uploads/image030.jpg" alt="" width="799" height="449" /> </p>
<p>&nbsp;</p>
<p><span style="font-size: 14pt;">You could now create visualization and see those in the dashboard</span></p>
<p><img class="alignnone wp-image-134350" src="/wp-content/uploads/image031.jpg" alt="" width="800" height="430" /></p>
<h1>Conclusion</h1>
<p>In this blog we saw how we could leverage the power of ELK with <a href="/products/integration-cloud/?type=productspage">Talend Cloud</a>. Once you have the Elk configured you could use it for diagnosing and resolving bugs and production issues or for the metrics about health and usage of jobs/resource. Well that’s all for now, keep watching this space for more blogs and until then happy reading!!</p>
<p>&nbsp;</p>
</li>
</ul>
<p>The post <a rel="nofollow" href="https://www.talend.com/blog/2019/09/09/elk-with-talend-cloud/">ELK with Talend cloud</a> appeared first on <a rel="nofollow" href="https://www.talend.com">Talend Real-Time Open Source Data Integration Software</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Talend?a=T5OguniWkKg:h6DQNALUdb4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Talend?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=T5OguniWkKg:h6DQNALUdb4:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/Talend?i=T5OguniWkKg:h6DQNALUdb4:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=T5OguniWkKg:h6DQNALUdb4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/Talend?i=T5OguniWkKg:h6DQNALUdb4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=T5OguniWkKg:h6DQNALUdb4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/Talend?i=T5OguniWkKg:h6DQNALUdb4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=T5OguniWkKg:h6DQNALUdb4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Talend?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Talend/~4/T5OguniWkKg" height="1" width="1" alt=""/>Mon, 09 Sep 2019 14:00:40 +0200Informatica Blog: What Can You Do With Customer Data?http://feedproxy.google.com/~r/InformaticaPerspectives/~3/7TnWYAkCfRg/
<p><strong>Leveraging Customer 360 Data for Strategic Decisions</strong></p>
<p></p>
<div class="wp-block-image"><figure class="alignright is-resized"><img src="https://blogs.informatica.com/wp-content/uploads/2019/09/What_Can_You_Do_with_Customer_Data2-1-1024x495.jpg" alt="" class="wp-image-45955" width="337" height="183" /></figure></div>
<p>In God we trust, all others must bring data. That saying is particularly true when it comes to making decisions about how to best interact with and sell to customers. Most of our daily decisions are based on gut – our innate ability to determine right from wrong, good from bad. But when it comes to making strategic business decisions, especially those that affect the customer, there is a better way than relying on gut or even educated assumptions. Data-driven decisions are fundamental in today’s competitive environment.</p>
<p>451 Research recently conducted a survey on this topic in their Voice of the Enterprise: Data &amp; Analytics report. They identified personae of data-driven decision-making, posing the question, “To what extent would you say strategic decisions are currently ‘data-driven’ at your organization?” 84% of the 947 organizations surveyed said that at least some of the decisions at their organization are data-driven. At the top end, organizations that make nearly all strategic decisions based on data are called Data Drivers (17% of respondents), whereas organizations that make few decisions based on data are Data Drifters (16% of respondents). </p>
<p></p>
<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://blogs.informatica.com/wp-content/uploads/2019/09/1-1024x589.png" alt="" class="wp-image-45947" width="565" height="325" srcset="https://blogs.informatica.com/wp-content/uploads/2019/09/1-1024x589.png 1024w, https://blogs.informatica.com/wp-content/uploads/2019/09/1-300x173.png 300w, https://blogs.informatica.com/wp-content/uploads/2019/09/1-768x442.png 768w" sizes="(max-width: 565px) 100vw, 565px" /></figure></div>
<p>The 451 Research report
left me to consider why an organization might make strategic decisions based on
gut versus on data. Here are five questions that should be considered in order
to ensure decisions are being made with data.</p>
<ol><li><strong>Can I find the data? </strong>It may sound obvious, but the first step in making data-driven decisions is to actually have data. And although you may have the data, users must also be able to find and access it in an efficient way. Getting access to the right data at the right time, in the right form, requires a strong technology foundation that brings data together and makes it available where you need it.</li><li><strong>Can I trust the data?</strong> Trusting data is often both a technical and cultural challenge. Trust in data can come in many forms, having capabilities in place for quality and lineage, as well as controlling access and permissions for how data is maintained, updated and published. Putting in place a data-driven culture, as well as governance to keep your data trusted, will result in insights that can drive decisions.</li><li><strong>Can I comply with data regulations?</strong> Being compliant is a key aspect that needs to be considered. There are many regulations and internal policies that control use of personally identifiable information (PII) and other data. Being aware of what data is used, where, and how ensures you safely enable new insights that strengthen decision making.</li><li><strong>Can I use the data? </strong>In order for data to be used it must be clean, consistent, complete, enriched and connected. <a href="https://www.informatica.com/resources/articles/what-is-master-data-management.html" target="_blank" rel="noreferrer noopener" aria-label="Customer 360 solutions (opens in a new tab)">Customer 360 solutions</a> help to create a centralized hub for actionable data.</li><li><strong>Is the data useful?</strong> With the huge volumes of data now being generated, how do you know which data you should use? AI can help by bringing together data that is scattered, fragmented and incomplete and by automating processes that have grown unmanageable with the advent of big data (unstructured data).</li></ol>
<p>What’s top of mind for your organization as you prepare to be more data-driven? In our <a href="https://event.on24.com/wcc/r/2046796/B53C7D1DFD2CDD0AFD3043DFDB7BC88A?partnerref=Informatica">webinar</a> taking place at 1 pm ET on September 12, Sheryl Kingstone, VP of Research at 451 Research, will be joining David Corrigan, VP Products Customer Insight at Informatica to share more research results, along with a framework for becoming data-driven. Sheryl will discuss how Data Drivers leapfrog Data Drifters in today’s experience economy. Register today and join Sheryl and David to hear the importance of <a href="https://event.on24.com/wcc/r/2046796/B53C7D1DFD2CDD0AFD3043DFDB7BC88A?partnerref=Informatica" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Being Data-Driven in the Experience Economy</a>.</p>
<p>The post <a rel="nofollow" href="https://blogs.informatica.com/2019/09/06/what-can-you-do-with-customer-data/">What Can You Do With Customer Data?</a> appeared first on <a rel="nofollow" href="https://blogs.informatica.com">The Informatica Blog - Perspectives for the Data Ready Enterprise</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=7TnWYAkCfRg:9vHxiT4v18Y:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=7TnWYAkCfRg:9vHxiT4v18Y:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?i=7TnWYAkCfRg:9vHxiT4v18Y:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=7TnWYAkCfRg:9vHxiT4v18Y:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/InformaticaPerspectives?a=7TnWYAkCfRg:9vHxiT4v18Y:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/InformaticaPerspectives?i=7TnWYAkCfRg:9vHxiT4v18Y:gIN9vFwOqvQ" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/InformaticaPerspectives/~4/7TnWYAkCfRg" height="1" width="1" alt=""/>Fri, 06 Sep 2019 19:15:31 +0200Talend Blog: 5 best practices to deliver trust in your data project: Tip #4 Empower organizations with modern toolshttp://feedproxy.google.com/~r/Talend/~3/h2PNMnJAxEo/
<p><em>During Summer, The Talend Blog Team will relay to share fruitful tips &amp; to securely kick off your data project. This week, we’ll start with the fourth capability: empower organizations with modern tools and systems to manage and monitor data.</em></p>
<p>&nbsp;</p>
<p>Traditional tools for managing data integrity, such as data quality, governance and stewardship tools, were targeted at the most skilled data experts. With the advent of social networks, machine learning and smart pattern recognition technologies, these tools are getting simpler at every release. They now allow anyone with market or customer knowledge to contribute and collaborate in a data governance effort.</p>
<h2>Empower organizations with modern tools and systems to manage and monitor data</h2>
<h3>Why it’s important</h3>
<p>People who know the data best are generally at the edge of data supply chains. They aren’t data professionals who can design a model or customize a data quality rule. But once guided with smart tools or supervised by machine learning that can turn their tacit knowledge into an algorithm, they become strategic contributors to digital transformations, while cutting repetitive tasks out of their daily jobs. Equipping data citizens with simple but powerful easy to use modern tools has also a clear benefit: putting very rapidly your data governance strategy into play by letting almost anyone being accountable for the data they manage.</p>
<h3>When it’s important</h3>
<p>Embedding controls, transparency, and monitoring along your data journey rather than as a separate discipline is required to monitor your progress over time. Using a common data platform with collaborative tools that fit the role of each contributor, data quality and governance become a team sport while rules can be integrated automatically into data workflows.</p>
<p>&nbsp;</p>
<p><em>Our recent <a href="https://info.talend.com/datatrustreadinessreport.html"><strong>data trust readiness report</strong></a> reveals that 37% of Operational data workers are confident that they have the right tools in place to efficiently manage and monitor data whereas 50% of executive believe they do. </em></p>
<section class="ready-box row">
<div class="left-section col-md-4">
<img src="https://www.talend.com/wp-content/uploads/Capture-2.jpg" class="img-responsive t-download">
</div>
<div class="right-section col-md-8">
<p>
Download <q>Data Trust Readiness Report</q> now. <br>
<a href="https://www.talend.com/resources/data-trust-readiness/" class="button button-cta d-now-btn">
Download Now </a>
</p>
</div>
</section>
<h3>How Talend tools can help</h3>
<p>Talend provides modern tools so that anyone in a company can embrace data management the modern way.</p>
<p><strong>For business experts (data stewards): </strong>Talend Data Stewardship is an application you can use to manage data assets in the cloud. It organizes the interactions on data whenever human intervention is required to collaborate on data deduplication, classification or curation.<br />
<a href="/products/data-stewardship/">Talend Data Stewardship</a> makes it easy for anyone to clean, certify and reconcile data. Using a team-based, workflow approach, curation tasks can be assigned to data experts across the organization and tracked for progress or audit.</p>
<p>In a customer driven scenario, imagine that the sales team has found a number of duplicates in the Contacts objects in the enterprise Customer Relationship Management system (CRM) and this hurts their productivity. A Merging campaign in Talend Data Stewardship enables you to solve the duplicates by surviving only the appropriate data.</p>
<p><img class="wp-image-134068 size-full aligncenter" src="https://swp.talend.com/wp-content/uploads/Picture1.2.jpg" alt="" width="722" height="352" /></p>
<p>For further information, see <a href="https://help.talend.com/reader/a5vMP53PIFF2vtoPYU4h2g/T_R2edMTIngVzHoAZeYBjw">Adding a Merging campaign to deduplicate records</a> </p>
<p><strong>For Business analysts: </strong><a href="/products/data-preparation/">Talend Data Preparation</a> empowers anyone to quickly prepare data for trusted insights throughout the organization. Talend Data Preparation combines intuitive self-service data preparation and data curation functionality with collaboration capabilities, allowing lines of business and IT to work together to create data the entire company can trust. </p>
<p><strong>For Data Engineer:</strong> Talend provides you with a range of <a href="/products/big-data/big-data-open-studio/">open source and subscription Studios</a> you can use to create your projects and manage data of any type or volume. Using the graphical User Interface and hundreds of pre-built components and connectors, you can design your Jobs or Routes with a drag-and-drop interface and native code generation.</p>
<p><img class="aligncenter wp-image-134069 size-full" src="https://swp.talend.com/wp-content/uploads/Picture2.2.jpg" alt="" width="579" height="400" /></p>
<p>All your data practitioners, whoever they are will find an app suitable to their needs and role in the data management area. The combination of UI friendly role-based applications and a powerful technical environment built on a <a href="https://iam.eu.cloud.talend.com/idp/trial-registration">common unified platform</a> will drastically enhance the way modern organizations embrace data management.</p>
<h3>How to get started:</h3>
<p>Why not giving <a href="/resources/introduction-talend-cloud/">Talend Cloud</a> and Talend Data Stewardship a try?</p>
<p>Go to talend cloud trial and see for yourself: put yourself into a data citizen’s shoes and practice 3 key users scenarios To govern data at scale, the right systems need the mechanisms and features to automate processes and rules over time from data ingestion to destination. Don’t consider data integration, data quality, and data governance as separate functions, but as key pillars of your data-driven strategy. Download the Definitive Guide to Data Governance to improve how you can deliver data you can trust.</p>
<p>&nbsp;</p>
<p> <strong>Want to explore more capabilities? </strong></p>
<p><em>This is the fourth out of ten trust &amp; speed capabilities. Cannot wait to discover our next capability?</em></p>
<p><a href="https://info.talend.com/datatrustreadinessreport.html"><em>Go and download our Trust Data Readiness Report</em></a><em> to discover other findings and the other capabilities or stay tuned to discover our next week Capability #5. </em></p>
<p>The post <a rel="nofollow" href="https://www.talend.com/blog/2019/09/05/5-best-practices-to-deliver-trust-tip-4/">5 best practices to deliver trust in your data project: Tip #4 Empower organizations with modern tools</a> appeared first on <a rel="nofollow" href="https://www.talend.com">Talend Real-Time Open Source Data Integration Software</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Talend?a=h2PNMnJAxEo:KwvdK6gm94U:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Talend?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=h2PNMnJAxEo:KwvdK6gm94U:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/Talend?i=h2PNMnJAxEo:KwvdK6gm94U:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=h2PNMnJAxEo:KwvdK6gm94U:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/Talend?i=h2PNMnJAxEo:KwvdK6gm94U:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=h2PNMnJAxEo:KwvdK6gm94U:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/Talend?i=h2PNMnJAxEo:KwvdK6gm94U:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=h2PNMnJAxEo:KwvdK6gm94U:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Talend?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Talend/~4/h2PNMnJAxEo" height="1" width="1" alt=""/>Thu, 05 Sep 2019 14:02:39 +0200Talend Blog: Talend Connect Europe 2019: Advance your Data Journeyhttp://feedproxy.google.com/~r/Talend/~3/HSt_Xkm10rc/
<p><a href="/connect2019europe/" target="_blank" rel="noopener noreferrer"><img class="aligncenter wp-image-133892" src="/wp-content/uploads/talend-connect-logo-2019-1.jpg" alt="Talend Connect 2019" width="800" height="431" /></a></p>
<p>&nbsp;</p>
<p><strong>Save the date!</strong></p>
<p><a href="/connect2019europe/">Talend Connect</a> will be back in London and Paris in October. Join Talend executives, data experts, and thought leaders to discover new paths for delivering trusted data at speed.</p>
<p>Talend will welcome customers, partners, and influencers to its annual company conference, Talend Connect, taking place in two cities, <a href="/connect2019london/" target="_blank" rel="noopener noreferrer">London</a> and <a href="https://fr.talend.com/connect2019/" target="_blank" rel="noopener noreferrer">Paris</a>, in October. A must-attend event for business decision makers, CIOs, data scientists, chief architects, and developers, Talend Connect will share innovative approaches to cloud integration and data integrity, such as streaming data, data governance, DevOps, CI/CD, serverless, API, containers and data processing in the cloud.</p>
<p style="text-align: center;"><a href="/connect2019europe/" target="_blank" rel="noopener noreferrer"><strong>&lt;&lt; Reserve your spot for Talend Connect 2019: Coming to London and Paris &gt;&gt;</strong></a></p>
<h3>Hear Stories from World Class Customers</h3>
<p>Talend customers from different industries including AstraZeneca, L’Oréal, Hermes Parcelnet and Kiloutou will go on stage to explain how they are using Talend’s solutions to achieve data and business excellence, deliver optimum customer experience and drive industry innovation. Our customers now see making faster decisions and monetizing data as a strategic competitive advantage. They are faced with the opportunity and challenge of having more data than ever spread across a growing range of environments, that change at an increasing speed, combined with the pressure to manage this growing complexity whilst simultaneously reduce operational costs. </p>
<p>At Talend Connect attendees can learn how <a href="/customers/" target="_blank" rel="noopener noreferrer">Talend customers</a> leverage more data across more environments, bridge the gap between IT and business departments to put more data to work and enable more informed and impactful business decisions.</p>
<p><iframe src="https://player.vimeo.com/video/297055621?title=0&amp;byline=0&amp;portrait=0" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p><span style="text-decoration: underline;"><a href="/customers/uniper/" target="_blank" rel="noopener noreferrer"><strong>Uniper</strong>: Building a Digital Platform for the Data Economy</a>.</span></p>
<h3>Talend Data Master Awards</h3>
<p>The winners of the Talend Data Master Awards will be announced at Talend Connect London. Talend Data Master Awards is a program designed to highlight and reward the most innovative uses of Talend solutions. The winners will be selected based on a range of criteria including market impact and innovation, project scale and complexity as well as the overall business value achieved.</p>
<p style="text-align: center;"><a href="/data-masters-2018/" target="_blank" rel="noopener noreferrer"><strong>&lt;&lt; Meet Last Year’s Talend Data Masters Award Winners &gt;&gt;</strong></a></p>
<h3>Shaping the Future of Cloud Integration</h3>
<p>Talend Connect provides an ideal opportunity to discover the leading innovations and best practices of cloud integration and to learn how Talend is changing the game for data integration and management to deliver trusted data at speed across your organization. Attendees will also learn about Talend’s roadmap and discover new product features and enhancements to support organizations’ digital transformation journey.</p>
<h3>Special Thanks to Our Sponsors</h3>
<p>Talend Connect benefits from the support of partners including <a href="https://www.snowflake.com/" target="_blank" rel="noopener noreferrer">Snowflake</a>, <a href="https://databricks.com/" target="_blank" rel="noopener noreferrer">Databricks</a>, <a href="https://www.datalytyx.com/" target="_blank" rel="noopener noreferrer">Datalytyx</a>, <a href="https://www.microsoft.com" target="_blank" rel="noopener noreferrer">Microsoft</a>, <a href="https://www.accenture.com/gb-en" target="_blank" rel="noopener noreferrer">Accenture</a>, <a href="https://www.businessdecision.fr/" target="_blank" rel="noopener noreferrer">Business&amp;Decision and Orange Business Service</a>, <a href="https://www.cimt-ag.de/" target="_blank" rel="noopener noreferrer">CIMT AG</a>, <a href="https://www.hardis-group.com/" target="_blank" rel="noopener noreferrer">Hardis Group</a>, <a href="https://www.keyrus.com/fr/" target="_blank" rel="noopener noreferrer">Keyrus</a>, <a href="https://www.jems-group.com/" target="_blank" rel="noopener noreferrer">Jems Group</a>, <a href="https://www.micropole.com/fr-fr/index.cfm" target="_blank" rel="noopener noreferrer">Micropole</a>, <a href="https://www.virtusa.com/" target="_blank" rel="noopener noreferrer">Virstusa</a>, <a href="https://www.datavalue-consulting.com/fr/" target="_blank" rel="noopener noreferrer">DataValue Consulting</a>, <a href="https://www.smile.eu/fr" target="_blank" rel="noopener noreferrer">Smile</a>, <a href="https://www.vo2.fr/" target="_blank" rel="noopener noreferrer">VO2 Group</a> and <a href="https://www.ysance.com/data-services/fr/home/" target="_blank" rel="noopener noreferrer">Ysance</a>.</p>
<p>We are looking forward to welcoming users, customers, partners and all the members of the community to <a href="/connect2019europe/"><strong>Talend Connect in London and Paris</strong></a>!</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://www.talend.com/blog/2019/09/04/talend-connect-europe-2019/">Talend Connect Europe 2019: Advance your Data Journey</a> appeared first on <a rel="nofollow" href="https://www.talend.com">Talend Real-Time Open Source Data Integration Software</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Talend?a=HSt_Xkm10rc:FABPDz2EgRw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Talend?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=HSt_Xkm10rc:FABPDz2EgRw:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/Talend?i=HSt_Xkm10rc:FABPDz2EgRw:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=HSt_Xkm10rc:FABPDz2EgRw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/Talend?i=HSt_Xkm10rc:FABPDz2EgRw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=HSt_Xkm10rc:FABPDz2EgRw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/Talend?i=HSt_Xkm10rc:FABPDz2EgRw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=HSt_Xkm10rc:FABPDz2EgRw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Talend?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Talend/~4/HSt_Xkm10rc" height="1" width="1" alt=""/>Wed, 04 Sep 2019 14:03:47 +0200Talend Blog: Use Cases for Machine Learninghttp://feedproxy.google.com/~r/Talend/~3/BNO4O4OrWyQ/
<p>Talend provides a number of Machine Learning components that can be used for a variety of purposes. I have previously described <a href="/blog/2019/07/02/using-the-spark-machine-learning-library-in-talend-components/">some of these various components</a>, some in more detail than others, as well as outlining what they can do. However, one question remains, what use cases can be solved by using these Machine Learning components?</p>
<h3>Machine learning components</h3>
<p>Firstly, a quick overview. Talend provides a set of ‘out of the box’ components for various ML techniques. These can be classified into four groups:</p>
<ul>
<li><strong>Classification &#8211; </strong>Classification is the problem of identifying to which of a set of categories a new observation belongs, on the basis of a training set of data containing observations.</li>
<li><strong>Clustering </strong>&#8211; Clustering is the task of grouping a set of objects in such a way that objects in the same group are more like each other than to those in other groups.</li>
<li><strong>Recommendation</strong> &#8211; Recommendation is a class of information filtering that tries to predict the &#8220;rating&#8221; or &#8220;preference&#8221; that a user would give to an item. </li>
<li><strong>Regression</strong> &#8211; Regression is a process for estimating the relationships among variables</li>
</ul>
<p>All of the above leverage <a href="/resources/what-is-apache-spark/">Apache Spark</a> for scale and performance, they enable a faster time to insight and value, they focus on business outcomes &#8211; not development and they present with a lower skills barrier to use.</p>
<p>So, given that I have a number of components in each of the above groups, how do I use them to suit my own use cases? Let us take a look at each of the four groups mentioned above in turn.</p>
<h2>Classification</h2>
<p>As mentioned above, classification is the problem of identifying where new observations belong. In practice, this can cover a wide range of things. Some of the most common use cases for classification algorithms includes whether certain events could happen in the future. Contained with the area of ‘classification’ are lots of different algorithms that can do lots of different things, but the common thread is that they use data sets to make predictions about future events.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-133882" src="/wp-content/uploads/classification-machine_learning-2.jpg" alt="machine learning classification" width="541" height="331" /></p>
<p>As for use cases, the most common example here is ‘what will likely happen next?’. If you would like to predict what your customer will do next, what could their next behaviour be, what your supplier also will do, then classification algorithms are what you need. In all fields from life sciences to retail, large amounts of data are being used to build predictive models. These can do such things as predicting clinical outcomes, predicting customer behaviour, predicting the next move in a business process, predicting the likely increase in sales over Christmas. The choices are many. Within the classification group in Talend there are different types of component that allow you to build different models such as <a href="/blog/2016/09/29/machine-learning-made-easy-with-talend-decision-trees-transfered/">Decision Trees</a>, Regression models and Random Forrest models and these models can be used to best fit to your ‘what will happen next?’ use cases.</p>
<h2>Clustering</h2>
<p>Clustering is the task of grouping together a set of objects in such a way, that objects in the same group are more similar to each other than to those in other groups. Clustering is really useful for identify separate groups and therefore is used to solve use cases such as “who are my premium customers?”.</p>
<p><img class="aligncenter wp-image-133883" src="/wp-content/uploads/clustering-machine_learning_graph.jpg" alt="machine learning clustering" width="501" height="398" /></p>
<p>As a simple example, if you plot out your customers v how much they spend on a graph, then you can easily identify separate groups and therefore those premium customers that you want to hold on to. Clustering can also be used for other business cases. In life sciences clustering can be used in drug discovery, in climate science cluster analysis is used to analyse weather patterns. Network analysis is another good example, who is my network being used or how is it being hit? In economics, clustering is used widely for a variety of applications. </p>
<h2>Recommendation</h2>
<p>Recommendation algorithms are often self explanatory and we are all familiar with them. If you use Amazon, Netscape, eBay etc. you will be all to aware of them recommending all sorts of things, based on your previous purchases and behaviour. They simply work by predicting the &#8220;rating&#8221; or &#8220;preference&#8221; that a user would give to an item.</p>
<p><img class="aligncenter wp-image-133885" src="/wp-content/uploads/recommendation.jpg" alt="machine learning recommendation" width="695" height="207" /></p>
<p>We have a couple of Talend components in this base and they work by analysing data from a proceeding model component, and then making that prediction. The potential use cases are many here. If you sell items to customers, buy from a supplier, provide services etc. then recommendation algorithms are for you, and you can fit your recommendation use cases in here.</p>
<h2>Regression</h2>
<p>Finally, regression analysis is a statistical process for estimating the relationships in variables. It includes various techniques for modelling and analysing several variables at once, when the focus is on the relationship between a dependent variable and one or more independent variables. This means Regression analysis can be used to do various analyses on your data and then the results are used to build a model.</p>
<p><img class="aligncenter wp-image-133884" src="/wp-content/uploads/regression_machine_learning.jpg" alt="machine learning regression" width="550" height="360" /></p>
<p>Within Talend we have one component, the tModelEncoder component which is used to do just that. It performs various featurisation operations that can transform data into the format expected by the Talend model training components. As regression can be used to find the relationship between variables, it can be used in a number of business use cases.</p>
<p>Examples could be the relationship between temperature and sales, useful if you sell air conditioning units. You could look for relationships between advertising spend and sales through various channels, which ones generate the best sales? In life science you could find relationships between various drugs and clinical outcomes. The possibilities are wide and varied, but the bottom line is this; if you have data in which you think there may be relationships between variables, then Regression analysis can help you find and quantify those relationships. From that you can build a predictive model which can use to help your business.</p>
<section class="ready-box row">
<div class="left-section col-md-4">
<img src="https://www.talend.com/wp-content/uploads/wod_en_tld_foundamentals_machinelearning.jpg" class="img-responsive t-download">
</div>
<div class="right-section col-md-8">
<p>
Watch <q>Fundamentals of Machine Learning</q> now. <br>
<a href="https://www.talend.com/resources/fundamentals-machine-learning/" class="button button-cta d-now-btn">
Watch Now </a>
</p>
</div>
</section>
<h2>Talend and machine learning</h2>
<p>As we have seen, there are a number of components that fit into four main areas. Each of those areas cover a large number of use cases that you could use within your business. Ultimately, although we have mentioned a few use cases, there are always more. The point is to give some examples so that you can think about your own use cases and how you can use <a href="/products/big-data/real-time-big-data/">Talend&#8217;s Machine Learning components</a> can help your company bridge the gap between business, IT, and data scientists to seamlessly deploy critical machine learning models. </p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://www.talend.com/blog/2019/09/03/use-cases-machine-learning/">Use Cases for Machine Learning</a> appeared first on <a rel="nofollow" href="https://www.talend.com">Talend Real-Time Open Source Data Integration Software</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Talend?a=BNO4O4OrWyQ:mnV2yx7ubcs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Talend?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=BNO4O4OrWyQ:mnV2yx7ubcs:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/Talend?i=BNO4O4OrWyQ:mnV2yx7ubcs:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=BNO4O4OrWyQ:mnV2yx7ubcs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/Talend?i=BNO4O4OrWyQ:mnV2yx7ubcs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=BNO4O4OrWyQ:mnV2yx7ubcs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/Talend?i=BNO4O4OrWyQ:mnV2yx7ubcs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Talend?a=BNO4O4OrWyQ:mnV2yx7ubcs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Talend?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Talend/~4/BNO4O4OrWyQ" height="1" width="1" alt=""/>Tue, 03 Sep 2019 14:01:25 +0200