'Audi at Home' Allows People to Book a Luxury Car Via Smartphone

Audi has been keeping consumers on their toes with digitally integrated apps and services like the 'Audi Mileage Tracker' app and now the 'Audi at Home' vehicle-sharing service.

This service is starting out at only two American residences -- the Four Seasons Residences in Miami and the LUMINA condominium project in San Francisco -- both luxury residences for wealthy people. The app allows people who live there to use their smartphone for "spontaneous booking" of a sleek Audi vehicle on short notice.

Upon ordering and reservation, the car is brought to the property by a valet and returned to the same person once the trip is completed. This way, the vehicle-sharing service introduces Audi's target market, older upper-class people, to its line of cars, hopefully resulting in some major purchases.