With no Polar bear in sight, a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls chase after an elusive bottle of Coca-Cola through the desert.

Who Gets the Coke?

The winner is entirely up to YOU!

Log on toCokeChase.com (through February 3rd) and vote for your favorite group.

Once you’ve cast a vote, you can extend the fun by committing an act of “sabotage” against an opposing group.

While you watch the game, Coca-Cola’sFacebook, YouTube and Twitter platforms will play a major role in delivering real-time updates. Additional Coke Chase and character content will appear on Tumblr and Instagram.

Share the fun with your social networks by casting a vote for your favorite group on Twitter by using hashtags supporting the #CokeShowgirls, #CokeCowboys or #CokeBadlanders.

Fans who cast a vote on game-day by tweeting @CocaCola with their favorite faction’s hashtag will receive responses from the team, including a link to the sabotage page on CokeChase.com where they can continue the rally.

Go #CokeShowgirls Go! They are so out of their element and I always root for the underdog.

It’s YOUR activity that will determine how the storyline plays out.

As the final whistle blows and the winner of the Big Game is celebrated, Coca-Cola will reveal the winner of the Coke Chase based on fan participation via a 30-second commercial that completes the journey.

It’s a game within the game.

After the winning 30-second spot hits the airwaves, people who Like or Follow the Coke Chase will be rewarded with additional content, including the alternate 30-second endings so they can see how the desert-based chase could have concluded if another group had reached the bottles of Coke first.