Joyalukkas launches ‘Think Pink’ awareness drive in India

Kochi: The Joyalukkas Think Pink initiative, with the theme ‘Take a Pink Pledge,’ was launched in India as a commitment to reinforce and build awareness for the fight against breast cancer. Joyalukkas ‘Think Pink’ was launched with an official function today in Kochi where pink balloons were released as a symbolic gesture towards the cause.

The CSR initiative is supported by the Cochin Cancer Society which aims to help poor patients to obtain expensive cancer treatment and is spearheaded by the Cancer Specialist Dr. V P Gangadharan. The Joyalukkas ‘Think Pink’ campaign is a non-profit initiative with the single minded objective to educate and inform all on the disease.

The month of October is celebrated world-wide as the month dedicated to building awareness, educating and empowering women on Breast Cancer. To complement the global drive, Joyalukkas launched ‘Think Pink’ in the UAE in the year 2011, as one of its main activities within its yearly CSR calendar.

“This year we are bringing the ‘Joyalukkas Think Pink’ in India with the support of the Cochin Cancer Society with the clear intention to educate and empower women in India in their fight against this dreaded disease. I would like to sincerely thank the Cochin Cancer Society and specially Dr. Gangadharan who has made immense contribution in this field for supporting this drive and helping us to extend our reach to more people and educate them on this disease,” said Joy Alukkas, Chairman & MD, Joyalukkas Group.

Under the ‘Joyalukkas Think Pink’ umbrella, Joyalukkas plans to fund various road show activities and free check-ups at various locations and a special educational will also be distributed through Joyalukkas Showrooms and other locations. The Think Pink Booklet will feature detailed self -detection methods in addition to key facts of the disease plus feature articles and quotes from reputed personalities in support of this grand initiative. Some operations will also be funded by Joyalukkas under this initiative.

Joyalukkas Group is a multi-billion dollar global conglomerate with varied business interests. The group operates its various business operations across Singapore, Malaysia, UK, India, UAE, Saudi Arabia, Bahrain, Oman, Kuwait and Qatar. The group businesses include jewellery retail, money exchange, fashion& textiles, luxury air charter & malls.