Beer Hawk improves trade offer

Beer Hawk has launched a new trade website to make its 800-plus range of beers easily available to trade customers, such as bars, bottle shops, restaurants and coffee shops.

The offering includes: no minimum order for individual beers; next working day delivery; ‘pick ‘n’ mix’ choice; 800 beers to choose from; expert range advice; and easy-to-use online ordering. The system lets customers respond to events and even the weather.

Beer Hawk’s head of trade, Russ Clarke, said: “Following the growth of Beer Hawk Trade over the last 12 months, we have monitored the website and gathered customer feedback to improve it, based on our customers’ needs.

“There is clear distinction between what consumers and trade customers are seeking when it comes to an online beer-ordering experience. Beer Hawk’s new trade website carries all the features our customers have requested, and more, so that we can truly deliver the best quality beers, in the most accessible formats possible, to support trade customers in whatever type of establishment they operate, wherever they are in the UK.”

Chris Wilson, from food-led pub The Cross Keys in Leeds, said: “When we’re ordering, we look at what sells best. Going through Beer Hawk Trade means that we can just buy a few beers.

“We have regulars who want an imperial stout, so we can buy four or five of them and not have some stuck in the cellar; we can respond to what the customer wants. Our cellar is pretty small, too, and with a limited bottle stock, so it’s great to order the beers and put them straight in the fridge.

“One of our bar staff wanted to get in Weird Beard’s Little Things That Kill and Mariana Trench from looking through their list and choosing the beers; it’s great that the staff can get involved. They are more passionate about selling it if they can say it’s one they chose.”