Fulcrum Wheels was established in July 2004, based on the idea of three aerospace engineers who are passionate about bicycles. Fulcrum Wheels utilises the use of unique patents, on-going technological research, and the attractive and young-spirited design to produce superior bicycle wheels and bicycle components for racing bikes. Only ultralight materials such as aluminium, carbon fibre, and polyaramide, are used while paying careful attention not to diminish the wheel’s strength. Fulcrum road wheels have earned the trust of great champions. In the first four years of their existance, they were first to cross the finish line for four consecutive wins at the world championship: with Tom Boonen in 2005 and with Paolo Bettini in 2006 and 2007, followed by the 2008 victory of Alessandro Ballan. But Fulcrum triumphs are not limited to road races. In 2006 and 2007 Julien Absalon was the world XC champion and in 2008 at the Beijing Olympics he took the gold medal.