"It is important that medical providers, medical tourism clusters, and governments trying to promote medical travel, align their healthcare solutions by understanding the nature of demand and developing the specific message as well as the specific program, closely mapped to consumer demand," says Pramod Goel, CEO and Founder of PlacidWay Medical Tourism Company.

The purpose of the 2014 Medical Tourism Global Consumer Demand Survey Analysis is to identify how the medical consumers think, what are their needs, how will they buy, where do they seek information, what is important for them when considering traveling abroad for medical care, what are their income levels, why would they go abroad for healthcare, but most of all, who is the medical consumer or medical tourist.

The research has gathered information both from those who have already traveled abroad for medical care, and from the people who are considering going overseas for healthcare, and analyzed the what, how, where, when, who and which of the perceived medical travelers.

The objective of this research is to understand the consumers' buying behavior, their needs, and their perception of the medical tourism. The scope of 2014 Medical Tourism Global Consumer Demand Survey Analysis was defined to encompass a wide range of audience to have a general understanding of the global consumer market. The study also identifies how factors such as age, gender, geographical region have an impact on medical travel.

The 2014 Medical Tourism Global Consumer Demand Survey Analysis has shed some light upon the medical tourism industry seen for the consumers' perspective and find the answers to questions of utmost importance such as: Who is the consumer? What is the consumer's demographic composition? Which treatments would the consumer consider important to buy globally? Why would the consumer travel abroad to receive medical services? Where would the consumer go to get such treatments? Where would the consumer go to find useful information? How much is the consumer willing to pay for medical services abroad? or When is the consumer ready to make medical travel decisions?

By answering these questions and understanding the consumer's buying behavior when it comes to medical products, the gap between medical supply and demand will be solved and the medical tourism industry will find its equilibrium.

"As the medical tourism industry matures, by understanding consumers we may bring equilibrium to the supply and demand equation of medical travel. We will be able to institute appropriate educational elements to further propel the demand. We can further customize medical travel products and services to meet and expand consumers’ expectations from this industry," concluded Pramod Goel.

About PlacidWay Medical Tourism
PlacidWay is a leader in the global medical tourism industry and its goal is to offer up to date information and resources regarding medical travel, international providers, treatments, procedures and destinations for international travelers in 30 countries worldwide with more than 250 internationally accredited medical centers.