The enterprise mobility market for Asia-Pacific excluding Japan is set to reach US$6.9 billion in 2013, growing at an annual rate of 29 percent, according to an IDC study released Tuesday.

The enterprise mobility market in APAC is set to grow 29 percent in 2013.

"The key to a successful enterprise mobility strategy is for organizations to know exactly what they hope to achieve and have clear objectives right from the start," said Adrian Dominic Ho, principal for telecom practice for mobility lead at IDC Asia-Pacific.

He warned organisations that jumped on the mobility bandwagon with no clear objectives would usually be disappointed and fail. The analyst advised CIOs to partner leaders who had a holistic view on mobility as "point solutions no longer quite cut it".

The enterprise mobility market has been attracting attention from companies such as Samsung and IBM as one of the new growth markets to tap. IBM has pledged to double its investment in mobile in 2013 compared to 2012.