‘Councils need travel behaviour specialists'

BEHAVIOUR CHANGE

13 April 2017

Councils should employ psychologists in their transport teams because influencing behaviour is so central to policy, a politician has said.

Bert Biscoe, Cornwall’s cabinet member for transport, told colleagues: “After four years in this office I have come to the conclusion that, as well as excellent engineers, project managers, strategists and contractors, we would benefit from embracing the disciplines of psychology.