eFinancialCareers

- Create a set of Dynamic remarketing creatives to target users who've viewed a job on the eFinancialCareers website

- Drive clicks to the individual jobs

- Improve CTR's across the campaign

OUR APPROACH

- Working to strict brand guidelines meant that we had to engage with users through simple and clear navigation, all built in Google Web Designer

- The job adverts were designed to be easily read, interactive and include the company name and location

- We used DoubleClick Studio to apply complex rules to the job selection process. Users are first shown jobs similar to ones they have been looking at by city and country, then same jobs they have been looking at, then looser rules are applied

- These creatives were displayed dynamically across multiple regions including; Singapore, Hong Kong, US and Europe

OUTCOME

- Overall CTR rose by +22% compared to their old creatives across all markets

- Highest CTR was in the UK, rising by +49% compared to the old creatives