Today, getting referrals to your pages can be a daunting task. You need to be able to harness the power of Social Media without having to deal with the difficulty of motivating people to share your content.

People don’t want to share your optin form (unless you are willing to give them something valuable to do so).

People like to get things right away (if you make them wait, they lose interest).

People forget (because bright shiny objects are all around us).

UpViral, a new system for getting traffic for your content, is now live to help you with that problem.

For starters, UpViral uses some sort of (ethical) bribe to offer visitors in return for sharing your site. It can be a digital download (software, ebooks, coupon code) or a physical product (contest prize).

UpViral also uses a robust system to create contests and referral campaigns to drive massive amounts of traffic to your page. It creates the share links for participants to share with their followers and friends via a whole host of methods. It tracks the results. It delivers the digital download to those who qualify (send the required amount of traffic) and gives you the winners (if you are holding a contest).

When you get the urge to spread the news about how someone did you wrong on social media, you might want to think again.

It turns out that a lot of people are not crazy about reading negativity on their social media. Sure, you will find a lot of people who sympathize with you, but more often you will find that people will add you to a mental list of “whiners.” Then, next time you have a negative post, they will simply ignore it.

I am not saying you can’t share life events with your friends and family, but some of those events are more suited for private conversations than broad announcements. When my mother and father died (2 years apart), I announced it on Facebook and Twitter and received an outpouring of support from my friends and family. But I made sure that my main family members were alerted prior to the announcement on Facebook. It is not cool to have your mom’s brother find out about her death from social media.

Good news is always welcome on social media. So if you have something good to share, that is usually good for a lot of likes and comments.

Something you should think about…

If you are creating a business persona on Facebook or Twitter, you should be a lot more careful that you don’t mix a lot of personal updates on those accounts. Business accounts should be for press releases, announcements and general conversation related to your product or service (or niche).

Talking about your wedding on a car repair fan page is probably not going to be as popular as it would on a bridal page.

Remember that you may find some topics really interesting and others very distasteful. Your audience will have those types of limitations for what they like and dislike. Be respectful of that before you force your viewpoint on everyone else.

Social media is a social entity that mirrors some of our own likes and dislikes. If we take care to remember that other people are on the other side of the computer, phone or tablet – we are much more likely to attract the types of people that will know, like and trust us when it counts.