Good stuff...thank you for sharing what you've learned. Our company does well with SEO. We want to do better. To that end, we're currently researching linking opportunities. You said: "Avoid the free-for-all sites and focus on the ones that add value to users." Can you - or others - suggest the best means for determining which linking opportunities do, in fact, add value? How do we best determine where NOT to link? July 01, 2010