With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just that particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.

As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.

We Specialize in Qualitative Methods:

In-depth personal interviews

Small group interviews

Focus groups

Telephone focus groups

Proprietary Custom Panels:

Customers

Market representative

Competitive Owners

Users

We Are Well-Versed in Quantitative Methods:

Awareness Trial and Use

Product Concept Evaluation

Pricing Sensitivity and Demand Estimation

Customer Satisfaction and Loyalty

Customer Segmentation

Attitudinal & Behavioral Studies

Lost Customer Analysis

Market Size Analysis

Brand Switching & Positioning

Communications Testing and Recommendations

Advanced Methods include:

Conjoint

Q-Sort

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

Success!

Just Because You're Paranoid Doesn't Mean They're Not Out to Get You One of the missions of Millennium Research, in addition to helping companies deeply understand their customers so that they deliver the exact goods and services required and desired (thus becoming...

As we continue to explore the connection between Maslow's hierarchy of needs and how it impacts a farmer's decision making, we move up the pyramid this month to a farmer's perception of safety and security and how that looks when doing business with farmers and other...

Natural Gifts Influence a Farmer's Purchasing Decisions Last month, my somewhat trusty vehicle with 155,000-odd miles decided it was time to quit. So it did, on the road, in the middle of town. Luckily, it was not on the freeway during rush hour. Giving me one last...

I was having a good conversation the other day with a great farmer about a specific, detailed aspect of farming, and I am not sure how, but the conversation turned to the fact that his wife had died about one year ago. I listened as he told me the story: He had...