Guidelines to the use of social media

Purposes of this guideline

Purposes

Observing the basic principles in this guideline when using social media is intended protect you from any harm, thereby preserving the reputation of Keio University.

Scope of application

The guideline is premised on students at all levels and all instructors of Keio University (including affiliated schools) privately using social media.

Definition of social media

What is social media?

It is media that individuals use to transmit information to the Internet.

In principle, it has a function permitting anyone to participate by mutually and instantly sharing information.

Types of social media

Social Networking Service (Facebook, LINE, mixi etc.)

Video sharing sites (YouTube, Niconico Douga, etc.)

Weblog (Ameba Blog, Hatena Diary, etc.)

Short message sites (Twitter, etc.)

Message board (2-Channel etc.)

Uses and dangers of social media

Uses of social media

Permits information to be transmitted widely at high speed.

Permits easy collection of responses to information which has been transmitted.

Encourages and promotes links between people.

Dangers of social media

It is impossible to completely destroy information after it has been transmitted.

There is a danger of causing problems, because people use social media unaware that it is open to the world.
One of these is the phenomenon called "Flame wars", that occur on the Internet when the transmission of or response to problematic information invites criticism or harassment.

Basic principles to be observed

This is premised on each person using these tools based on good conduct and respect for others.

Cautious information dissemination

Speak and act faithfully and responsibly.
Do not slander or libel other people.
When criticized or attacked, control your emotions and respond calmly.
When you have accidentally transmitted incorrect information, immediately revise it.

Do not oppose public order and morals.
This is premised on pleasant mutual communications.

Care for personal information and privacy

Take care not to leak personnel information or invade privacy.
The range of release varies according to the settings of the social media used, so be careful of the risk of personal information or privacy being exposed to large numbers of people.

Protection of confidential information

Comply with the obligation to maintain secrecy in your workplace (including part-timers).
Pay attention to unwritten rules not covered by employee regulations.

Obedience to laws and regulations

Various kinds of laws and regulations are obeyed.
In particular, be careful because it is easy to infringe on rights such as copyright, image rights and other rights of third parties.

Examples of trouble

Cases on short message sites

[Example of University A] Confessing to riding a train for free on Twitter
→ The person's resume was posted on the Internet.

[Example of University B] Confessing proudly to cheating on an exam and driving while intoxicated on Twitter.
→ The person's SNS account and photo were posted on the Internet, and the university considered the punishment.

[Example of University C] Continually posted harassment and problem actions on Twitter.
→ A formal letter of apology was announced by the University, and the students involved were punished by the University.

[Example of University D] Confessing to a theft on Twitter
→ The person's name, address, phone number, and other personnel information were posted on the Internet, resulting in many nuisance phone calls.

Cases on Weblog

[Example of University E] Someone took a candid photograph of a stranger in a restaurant and posted it accompanied by libelous comments.
→ Confessions of underage drinking were also posted on this blog causing criticism of the university, and the students involved were punished by the University.