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Brief Explanation

Coca-Cola zero has been lining up with famous local band “Mister” to build the corporate image for years. The challenge of the campaign is to use them without the brand being overwhelmed.
We conceived a band-split to become talk of the town. And Coca-Cola zero provides the only way to save the band through an interactive movie on web. Participants will become part of the movie, and the band will call their mobile for help. If they scream loud enough, the band will reunite in reality and hold concert to celebrate.