From the root to the tip

The ritual by PHYTO - in 5 steps

For PHYTO, hair beauty & health can only be achieved through a thorough approach.
Beautiful hair can only come with a healthy scalp.
This is why PHYTO takes care of hair from the root to the tip,
in full respect of the hair's ecosystem and every type of hair.

Phyto does not follow trends

But creates them

At a time of change, when lines are fading and references become rare,
PHYTO appears as a safe and attractive brand that proves every day
that there can still be meaning in innovation and beauty.

As the first brand to reveal the power of plants to enhance the beauty of hair,
PHYTO relies on two exceptional skills:

A SCIENTIFIC APPROACH OF PLANTS & THE HAIRDRESSER'S ART
TO ENHANCE HAIR.