HTC renews sponsorship for North East United FC

HTC on Tuesday renewed its association as principal sponsor of John Abraham’s football franchise North East United FC (NEUFC) at the forthcoming Hero Indian Super League 2016.Tina Gurnaney | ETTelecom | September 27, 2016, 14:22 IST

NEW DELHI: HTC on Tuesday renewed its association as principal sponsor of John Abraham’s football franchise North East United FC (NEUFC) at the forthcoming Hero Indian Super League 2016.

The partnership with the North East United FC has been renewed for the third consecutive year, HTC said.

The company’s name will appear at the front chest position on the NEUFC Jersey. The championship begins on 1st October 2016 and will be culminating on 18th December 2016.

HTC in a statement said that it is also planning promotional activities and contests during ISL 2016.

“The India Super League has been successful in capturing the mindshare of the masses in India’s cricket-dominated sports milieu and we are proud to be a part of this initiative to revolutionize Indian football,” said Faisal Siddiqui, President- South Asia, HTC.

Separately, RCom initiated contempt proceedings in the apex court against the Department of Telecommunications, blaming it for delaying a spectrum sale that would have enabled dues to be paid to Ericsson and lenders.