Be relevant

When it comes to searching for local info, user behavior varies wildly with the type of info that the user searches

While more than half of consumers are now using Internet search engines to locate nearby restaurants, and 56 % are using them to locate nearby retailers, the same isn’t necessarily true for other businesses. For instance, 46% said they use a bank’s website to locate an ATM compared with 24% who use an internet search engine.

The right tool for the right job

49%

Using dedicated apps for local searches.

56%

Using Internet search engines to locate nearby retailers.

46%

Using a bank’s website to locate an ATM.

24%

…but only 24% use an Internet search engine to find ATMs.

Some businesses need to be easily searchable on the web, while others need to have a presence on the user’s device. And in many cases, 3rd party location services are the prime entry point for users. So brands should make sure that they stay relevant, and be present where it matters!