Social Media: Does ROI Match Hype?

PUB. DATE

May 2011

SOURCE

Credit Union Journal;5/2/2011, Vol. 15 Issue 17, p17

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article discusses the study entitled "The State of Social Media in Credit Unions: Opportunities and Challenges" conducted by Filene Research Institute which examines the extent of social media usage by credit unions to drive success in Madison, Wisconsin.

ACCESSION #

60395232

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