Mastronardi introduces new tagline

The phrase “Inspired by Flavor” will be included on Kingsville, Ontario-based Mastronardi’s new Sunset-branded Angel Sweet tomatoes, Sweet Twister peppers and other packaging, according to a news release.

“Flavor is who we are and what we have always been known for, and now we are putting it in our tagline,” Paul Mastronardi, Mastronardi’s president, said in the release.

Graphics with the tagline will be on all Mastronardi labels, boxes, bags and other packaging on display at the Produce Marketing Association’s Fresh Summit Oct. 26-28 in Anaheim, Calif.

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About the Author:

Andy Nelson, markets editor

Andy Nelson joined The Packer as a staff writer in 2001. He became the paper's Handling & Distributing editor in 2005 and markets editor in 2006. Before joining Farm Journal Media, Nelson was a staff writer for The Kansas City Star.