Ashley Graham and Her Mom Star in the New Swimsuits for All Campaign

Ashley Graham is back with a new Ashley Graham x Swimsuits for All collection, but this time, she’s modeling alongside her mother, Linda Graham.

The new campaign, titled “Power of the Journey,” celebrates Ashley and Linda’s journey to self-confidence and “true happiness”. It features the mother-daughter duo frolicking on a sunny beach, wearing Ashley’s new Resort 2018 collection. Ashley credits her mom as the person who “has played a vital role in developing my confidence,” she said in a statement.

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“She promoted body positivity in our household before it was a movement,” Ashley continued. “Her feel-good attitude toward her own body has shaped my ability to remain positive and self-assured. I could not think of anyone better to join me in celebrating beauty of all shapes and sizes in this campaign. Plus, she’s hot and looks incredible in the suits!”

Linda in “Tangier” ($108); Ashley in “Casablanca” ($108)

Courtesy of Swimsuits For All

For the Moroccan-themed campaign, the Grahams wear a variety of one-pieces and bikinis with bold prints and cut-out detailing. Each piece is named after a Moroccan city.

Ashley in “Marrakesh” ($102); Linda in “Sahara” ($102)

Courtesy of Swimsuits For All

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Linda adds that Ashley gave her the courage to model in a bikini for the campaign, which she says is her first time wearing a two-piece suit since the ’80s.

“I don’t think I could have uncovered that inner strength without Ashley,” Linda said. “That makes being a part of this campaign so much more special–she’s my rock and inspired me at age 53 to be proud of my body again after I lost my own fortitude.”

In the video for the campaign, the two talk more about their relationship and the impact they’ve made on each other:

The 13-piece Ashley Graham x Swimsuits for All collection ranges from $102-$108. Shop the Ashley Graham x Swimsuits For All collection here.