Sony Continues “Dark Tower” Viral Marketing

Sony Pictures is continuing its viral marketing efforts for its upcoming Stephen King adaptation ” The Dark Tower” with a new promo image released today.

The shot shows off Keystone Earth resident Jake Chambers, a major character in the film played by young actor Tom Taylor. Idris Elba stars in the film as Roland Deschain (aka The Gunslinger), with Matthew McConaughey appearing as his rival and sworn enemy, Randall Flagg (aka The Man in Black).

Abbey Lee, Fran Kranz, Jackie Earle Haley, Katheryn Winnick and Claudia Kiim also star in the film which Nikolaj Arcel helms from a script by Akiva Goldsman and Jeff Pinkner. The film opens February 17th.