Del Rey reports that people with three years of experience are
being offered up to $250,000.

One issue is that big sites including Twitter,
Facebook,
and Google are
ramping up their ad sales efforts while Yahoo
and other massive media properties are looking as well. That
leads to high demand and low supply, and we all know what happens
in that scenario.

Another issue is attitude.

"There's a generation of young digital sellers who just don't
understand what it really takes to sell," Evan Gotlib, senior
VP-advertising sales and creative services at Blip.tv,
says. "Selling is hard, getting your ass kicked eight of 10
times. You have to hire people who understand when someone says,
'No,' that that's just when the job starts. A lot of this new
crop of sellers doesn't really understand that."