Out-of-Home: Now 2018

The 11th Anniversary annual Out-of-Home Conference brought together industry stakeholders to address the many opportunities and challenges on the horizon for media buyers, planners, and sellers. OOH veterans came together to weigh in on OOH’s new data-driven world and how we together as an industry can harness the efficiencies of programmatic while maintaining the one-to-many value proposition and creativity that OOH offers.

On behalf of The AD Club and our Committee, we again thank our sponsors for all their support. Don’t forget to keep the conversation going by joining the AD Club and getting involved in making our industry the best it can be. Have a great day and Happy Holidays!

Thanks to all of our supporting sponsors! See list below.

Agenda

8:15 REGISTRATION/BREAKFAST/NETWORKING

9:00 CONFERENCE WELCOME

CREATIVE SPOTLIGHT:

Featuring:

Tim Gordon, Executive Creative Director, Droga5

Moderated by:

Dan Levi, Chief Marketing Officer, Clear Channel Outdoor

9:30 MEDIA BUYER SPOTLIGHT

Featuring:

Kris Magel, President, Dentsu Aegis Media Clients

Moderated by:

Tommy Teepell, CMO, Lamar Advertising

9:45 PANEL 1: Are you Down with ‘DTP’ Data, Technology, Programmatic (OOH)?

Featuring:

Karen Chan, Director, Emerging Channels, MediaMath

Katie Ford, Chief Client Officer, Amobee

Casey Winheim, Senior Director, Digital COE, Omnicom Media Group

Moderated by:

Stephanie Gutnik, VP Business Development, Broadsign

Access to data and programmatic platforms seem almost the prerequisite for brands today. With so many disparate offerings in the market, we’ve asked industry thought leaders to share best practices and intel on how automation, bidding and execution are working in this sector and why clients have ramped up investment in the medium. We intend to open this up to audience Q&A so have your questions ready!

Technically advanced traditional OOH Platforms and newer networks such as those seen in malls, office buildings and at the pump have made significant strides in creating contextually-relevant content for viewers which has translated into strong third-party ad support. This panel will look at how brands are leveraging IP-addressable networks and screens to develop snackable, short-form content that connects with consumers on the go.

12:00 CREATIVE SPOTLIGHT:

Ryan Kutscher, Cheif Creative Officer, Circus Maximus

12:15 Closing Remarks

Photos and Panel Videos

2018 Sponsorship

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies with more than 450,000 displays in more than 31 countries across Asia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 44 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions.

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 330,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,700 displays.

OUTFRONT Media Inc. (NYSE: OUT) is one of the largest out-of-home media companies in North America. From Sunset Boulevard to Times Square, our diverse portfolio includes more than 400,000 digital and static displays, which are primarily located in the most iconic and high-traffic locations throughout the 25 largest markets in the U.S. We are also the advertising partner of choice for major municipal transit systems, reaching millions of commuters daily in the largest U.S. cities. OUTFRONT Media has displays in over 150 markets across the U.S. and Canada.

Founded in 1998, Summit Media is one of the largest outdoor advertising companies in Los Angeles. Summit owns and operates its own plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles.

Powering over 130,000 displays in more than forty countries, BroadSign International, LLC is a top-ranked global provider of cloud-based digital signage software. Our platform is used by the world’s largest and most prestigious digital out-of-home media owners to efficiently and reliably operate their networks. The industry standard in venues such as airports, shopping malls, health clinics and cinemas, BroadSign’s automated, scalable and secure workflow includes the BroadSign Core CMS for content playback and proof of performance.

We’re an outdoor advertising company based in Washington, DC; known for our landmark units, top-notch customer service, amazing locations and years of experience in our industry. We create powerful, engaging brand experiences, across top-30 U.S. markets, for all your advertising campaign needs. Our wealth of industry experience and know-how, combined with our addiction to perfection, means great things for your business. We love to forge lasting, fruitful relationships with our clients, using our tried-and-true business processes, excellent communication, and red carpet treatment.

GSTV

BRONZE

GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers.

At Intersection, we are at the forefront of the smart cities revolution. With award-winning products like Link, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world location and physical context.

Candid Litho was established in 1956 and promptly became one of Manhattans most preeminent printing and graphic arts companies. Headquartered on Hudson Street in New York City’s Soho neighborhood Candid Litho provided high-end print work to the city’s top companies. In 2006 current owners Howard and Scott Weinstein began their expansion into Long Island to house more cutting edge equipment and to increase their production capabilities. In June of 2013 Candid Litho, with the acquisition of its Las Vegas facility, expanded into the large format (Out Of Home) printing industry and Candid Worldwide was created. The Candid team provides a wide range of services including: design creation/ development, spec verification, creative approval, project management, printing, logistics, shipping, materials tracking and posting verification. Today we are an innovative all-inclusive solutions provider bringing print excellence to every market.

The DPAA leads the Digital Out of Home (DOOH) industry as marketing to consumers outside the home is experiencing aggressive growth versus advertising inside the home, which is continuing its fragmented decline.

The Geopath brand is a powerful symbol of change. We are no longer an old-fashioned billboard ratings bureau. We are an agile, integrated, passionate, forward-looking organization. We are the OOH industry standard that is powering a smarter OOH marketplace through state-of-the-art audience location measurement, insights and market research innovation.

OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 900 member companies, OAAA represents more than 90 percent of industry revenues.