Definitely the future librarians need to use technologies and find new ways for reaching out to users. But it can be said that the curent librarians do need to change and accept the new technologies, which is not always the case.

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IntroductionThe University of Johannesburg came into existence from a merger between the Technikon Witwatersrand, Rand Afrikaans University and Vista Universities in 2005.• Over 45,000 students• 9 Faculties on 4 Campuses• 5 Academic LibrariesChallenges for the SA Education:• 11 Official Languages• Poverty and Crime• Cultural and Language diversity• Urban vs Rural education• Access to Internet and Bandwidth• Information and Computer Literacy http://www.uj.ac.za/

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The New Normal defined….• “The new normal isn’t just about austere budgets or doing more with less – it’s also about new technologies.• The new normal is having library patrons, users, customers and clients who know as much or more about technology than we do.• It’s about partnerships and transparency, about new ways to develop and disseminate knowledge, about the increasing importance of communication skills, about opening up access to information, data and knowledge” (ILI, 2011)

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The Metamorphosis Life of a Librarian• The 80s – The traditional role• The 90s – The transitional role• The 1st decade of the 21st Century - The growing online access to Information Resources - The implementation of Web 2.0 Technologies - The increase use of Mobile Technologies - The practice of Embedded Librarianship• The 2nd decade of the 21st Century - It is all about Social Media & Networking , Mobile Devices & Applications, eReaders & Tablets, Embedded Librarianship, Open Access…. Adapting to the changing needs of patrons, make it a necessity for the libraries and librarians to embrace the new technologies.

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The Traditional Librarian may be out of fashion,but it still lives… and learns new survival skills …. within new environments …. and adopts new roles.

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“Embedded librarianship takes a librarian outof the context of the traditional library andplaces him/her in an “on-site” setting orsituation that enables close coordination andcollaboration with researchers or teachingfaculty” (Carlson & Kneale, 2011)

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Embedded Librarianship is about …. (1) a Partnership with your Faculty and StudentsBuild relationships & increase the visibility of the Library Services by:• Providing Information literacy instruction away from the Library (Lecture hall; Laboratories; Offices or Research facilities)• Collaborate with the Faculty members on students’ research projects (Library-Subject based assignments)• Make use of Virtual Learning Environment to reach to students in their study space• Attend faculty Workshops, Open Lecturers, Seminars, Classes and Practical tutorials

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Embedded Librarianship is about …. (2) a Partnership with your Faculty and StudentsBuild relationships & increase the visibility of the library services by:• Attend Faculty Board and Departmental meetings to learn about the latest on Research & Teaching, and information needs of its members• Work together with Faculty to enhance the library presence in all the relevant places.• Outreach to users by using Social Networking tools to communicate, share and collaborate.• Make use of Mobile technologies to connect and provide services to patrons

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Are “We” The Future Ready Librarians?The “New Normal” is here to stay. The Librarians should focus on adapting to the changing environment and to develop skills that can keep them current.• Be THE TRADITIONAL LIBRARIAN, but adapt to the changing world• Learn how to use the Social & Technological tools to improve relationships and communication with your patrons. Be THE SOCIAL NETWORKING LIBRARIAN.• Help your Library with the implementation of the Mobile Technologies, be THE MOBILE LIBRARIAN.• Practice Embedded Librarianship by establishing trust and partnership with your Faculty. Be the EMBEDDED LIBRARIAN. Traditional + Web 2.0 + Mobile + Embedded Librarian = Modern Librarian We can bridge the GAP in Social Interaction with our Users!