I don't use Movie Pass, but I have heard rumblings about theaters trying this "surge pricing" nonsense. If my local theaters try this nonsense, I am through with going to the movie theaters to see films. I can wait for home release. Much more pleasant experience for me, really.

They`ve tried it over here, in London i think, charging extra for the first week of a blockbuster, personally, it would make me wait for it to be streamed, or use a chain that charges the regular price, rather than feel exploited.

I am really loving streaming recent releases, i have the patience to wait the approximately 3 months after cinema release for most films.On Rakuten TV it starts at £3.45 for an SD release(£4.45 HD) that i can watch in the comfort of my own home, with a decent size screen and surround set-up, take a pee break at my leisure, and have no annoying public irritating me! These cinema chains need to up their games, not their prices!

Yes, some films aren't quite worth the cinema price. Which is why I wait for BT to show them (I tend to buy Blu-rays due to great extras).

Plus, it's quite a long day at times. So many adverts prior to the film, 2-3 trailers, 3 or 4-hour films, end credits, etc. I feel like I need to put a catheter in at times. I was in the cinema for about 3 hours watching INFINITY WAR and its trailers, ads, etc..

The independent theater in my neighborhood already unpredictably varies their price (usually by day of the week. I think.), which is essentially a less arbitrary enaction of surge pricing. They max out at $9, which is a pretty competitive local rate.

It sounds annoying in principal. I'd prefer a straightforward policy of a surcharge on massive opening weekends

Ultimately, even if I end up seeing a blockbuster once a week, it's still a deal at Los Angeles pricing. If it turns into an aggravation or a money suck, I'll cancel and resume a more temperate moviegoing pace. In my case at least, indie films won't suffer for my decision, since I'll see them anyway, but middlebrow studio product like OCEAN'S 8 will likely be axed from my calendar.

Matt, do you know something I don't about the consumer risk? As far as I can tell the worst case scenario for cardholders is MoviePass going tits up the day after their monthly bill is charged. Thus far I've spent $60 and seen more than thirty films. Despite the savings* when the day comes I'll ungratefully and ruthlessly pursue a chargeback with my bank, who will likely comply. In any case, I'm happy enough riding the Titanic all the way to the ocean floor if it only puts me out $9.99.

Saw several movies over the 4th of July weekend, including a few during "peak" prime-time viewing hours, and none of the movies we saw had any "surge pricing" fees tagged-on.

We saw Ant-Man and The Wasp on Thursday night at a 7:00 PM showing, figured we'd be hit with the "surge pricing" fee since it was technically "opening night" during a prime viewing time slot, but no fees were added.

Wonder if the fees are only being applied in larger markets at this point?

"Peak-pricing is rolling out gradually over the next several weeks in order to ensure the best possible experience," MoviePass told its subscribers on Thursday. "It starts today and impacts a limited number of showtimes."

What a mess this weekend. Mission Impossible blacked out, $8 surcharges on every show in LA, including at the $3 theaters.

Customers are reacting as if it's a scam or a glitch, but I don't think I'm necessarily being charitable when I split it down the middle and conclude that the surge charges were intended to keep customers away from theaters, not rip them off. (Although obviously they indeed to keep the money if anyone was dumb enough to shovel dollars into their furnace.)

It's funny to watch customers melt down on social media and dramatically announce their account cancellations. The entitlement on display is hilarious, and also, I think driving off more... excitable customers may have been a feature not a bug of the chaos.

Despite everything I was able to see MI (without a surcharge). I went and saw UNFRIENDED DARK WEB last night, which I thought would be an appropriate choice for what could possible be my last MoviePass show.

I wonder how much longer MP can hold out? A week? A month?

It's been a decent ride. I agree with whoever said it was hard to get too upset by someone convincing venture capitalists to take a few million people to the movies for a year.

I know as a result of MoviePass I personally stimulated my local economy with dinner, drinks and concessions.This seems like the kind of capitalist bailout a Trump Congress could get behind.

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