An example of this socially-networked maxim comes from Japan, where a man decided to drive his car toward its maximum.

His car happened to be a Lamborghini Gallardo, which tends to go like dung off a shovel -- a phrase I've never understood, as I've never seen dung fly quickly off a shovel.

This man, whose name has been withheld -- perhaps to protect him from admirers -- took his Gallardo out for a spin and spun it along at around 156 kilometers an hour. This is a mere 97 miles an hour. Did the Gallardo even get out of third gear?

The problem, sadly, was that the man knew that the speed limit in the tunnel in which he was driving was a mere 60 kilometers an hour.

Actually, the real problem was that he filmed himself speeding and then posted the video to YouTube.

They were all on their way to a supercar shindig (described by police as "a gathering of narcissists") and managed to somehow corral a Prius into their accident. Fortunately, there were no reported injuries.

I know that many will be critical of this latest galling Gallardo driver. They will chide him for his laissez-faire attitude.

Surely, though, his real mistake lies in being so humongously self-involved that he needed to show the whole world just how humongously self-involved he really is.

About the author

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world.
See full bio