What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.
During this course, you will learn how to:
• use the main innovation management terminology and concepts
• explain the adoption life cycle and innovation adoption at the individual level
• define creativity and explain how creativity can be stimulated
• recognise and describe three types of idea management systems
• explain what an innovation strategy is and why it is important
• describe what a product portfolio is
• explain how innovation projects should be selected and managed
• explain the importance of teams, team structures and networks for innovation.
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.
This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

De la lección

Execution - Teams and Networks

How do teams and social networks affect the development and the sharing of knowledge and innovation? The module will consist of four videos that will help you develop conceptual and practical knowledge on these topics. After a brief introduction of what teams and social networks are – and of what they are not – you will learn how these every-day concepts relate to innovation in organisations. You will explore key concepts about teams and networks, and become more aware of how you can generate and transmit innovation in your work activity.