Twitter Direct Messages

…. And while nearly everyone is familiar with Twitter’s 140-character replies, its direct messages (DMs) offer a more intimate, personal way to connect. Using Twitter, you can tag the specific person you wish to connect with — but these messages are public. Sending automated Twitter replies turns off authenticity-seeking customers: It’s essentially…

… Let’s be honest: Direct Messages (DMs) on Twitter are not usually part of a brand’s marketing strategy. At least, not in a successful way. As we explored last week, there are lots of brands using them to annoy their customers by spamming them with sales pitches and desperate pleas for attention. However, there are less annoying, even valuable…