Video: Paul Rand & NeXT

The most notable of his later works was his collaboration with Steve Jobs for the NeXT Computer corporate identity; Rand’s simplistic black box breaks the company name into two lines, producing a visual harmony that endeared the logogram to Jobs. If ever there was a pleased client, it was indeed Steve Jobs: just prior to Rand’s death in 1996, his former client labeled him, simply, “the greatest living graphic designer.” –paul-rand.com