The project and addition of eight retailers helps address a longstanding issue in downtown Louisville—a lack of retailers, particularly for conventioneers.

The tourists’ “No. 1 question is always, ‘Where can I shop?'” Fischer said.

Stan Lounsbury, owner of the new retailer Celebrations, said he’s already gotten business from people who work downtown and from tourists.

“Remember, a lot of our target customers aren’t driving,” he said.

The retailers are on Fourth between the Seelbach Hotel and the Brown Hotel. Retailers on South Fourth will also be able to validate parking for customers who leave their vehicles in garages after 6 p.m. on weekdays or on weekends and holidays, said Cathy Duncan, director of the Parking Authority of River City.