How to Maximise Multichannel - The Right Solution for You and Your Customers

Over recent years, the retail landscape has changed dramatically as retailers have tried to grow the number of ways in which shoppers can buy from them by launching multiple channels and then improving the buying experience in each of them. But this is no longer representative of the way people shop – they want to buy whatever they want, from where they want, at a competitive price, and then have it delivered to them as quickly as possible.

In any case, developing and operating a multichannel business made up of multiple separate channels is not efficient and rarely profitable, making it an unsustainable approach…

Find out more about what retailers should be aiming towards by downloading the whitepaper below.