Thursday, February 2, 2012

Feldco is WDDA Member of the Month

Feldco® began with one man and one goal in 1953 when Bernie Feld started selling storm windows in Chicago, Illinois neighborhoods. Still family owned, operated and well-known for replacement windows over fifty years later, provides custom window, siding and door solutions at factory direct prices. For over a quarter of a century there has been one goal at Feldco: To improve the value of homes through dependable products delivered with outstanding service.

Doug Cook, President of Feldco, discussed with us how the WDDA has impacted his business.

Q: What made you want to work in the window & door industry?A: Marketing is a passion of mine and the favorite times of my career have always been when I had the opportunity to work directly with customers and better understand their wants and needs. This industry allows operators day-in and day-out chances to spend time with folks and develop customer focused organizations.

Q: How has being a WDDA member impacted you?A: WDDA has afforded us exposure to other companies in our space and share best practices as well as common challenges.

Q: What do you enjoy most about owning/running a window & door business?A: The immediacy of results. Unlike other industries where there are long sales cycle times, our industry is immediate. If there is a need to change something, it can be done quickly.

Q: How has the industry changed?A: Government and Regulations. In the past, organizations were significantly less encumbered by local, state and federal governments. Now, there are hoops that need to be jumped through at every turn. And, they’re expensive!

Q: How do you see the industry changing over the next 10-15 years?A: More rules and more regulations. Unfortunately, if you don’t like it, get out.

Q: What one experience best describes your business?A: Feldco serves thousands of customers annually across a three state area of the midwest. Everyday provides us different opportunities to learn and grow. In short, the home renewal arena is fertile ground for personal and professional growth.

Join us in congratulating Doug and Feldco on being the WDDA member of the month!﻿