You Had Us at Merlot: Personal Branding & Investment | Amanda McCrossin

Today, many industries call for personal brands to demonstrate expertise over paper documents. In food and wine, a rich online presence showcasing your knowledge and passion might do more than an impressive work history. Social media has removed the gatekeepers, and that opportunity is exciting.

But it’s also challenging. Not only does building a personal brand require technical and creative skills, but it also forces you to constantly look yourself in the mirror.

Today, on the $mart Women Invest podcast, we are joined by Amanda McCrossin, a sommelier & YouTube vlogger in Napa Valley. She currently works as a sommelier at PRESS restaurant and her experience using online platforms to advance through the food/wine world will help you take your personal brand to the next level.

Tune in to hear Amanda’s insights on wine, working in a male-dominated industry, and building a personal brand!