CFO Magazine on How Corporations can use Social Network Software

By crawling through these systems, enterprise-grade social-networking software fills holes left by traditional CRM. “Many CRM systems run into problems because salespeople keep the best contacts out of them,” says Scott Allen, coauthor of The Virtual Handshake: Opening Doors and Closing Deals Using Online Social Networks, which is due out next year. These systems dig deeper, he says, so “it’s harder to hide who you know.”