Google sunsetting AdWords Converted Clicks in September

by Ginny Marvin

So long “converted clicks”. Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in 2001 and fully replacing it with “Conversions”. Conversions and converted clicks have co-existed in AdWords for several years now, but Google has long been urging advertisers to use the more advanced Conversions measurement.Read the full article