Mallory Capacitors AdvertisementDecember 1947 Radio-Craft

Wax nostalgic about and learn from the history of early electronics.
See articles from Radio-Craft,
published 1929 - 1953. All copyrights are hereby acknowledged.

Here is a perfect example of setting up a "straw man" in order to knock it down. Per Merriam Webster, a 'straw
man' is, "A weak or imaginary argument or opponent that is set up to be easily defeated." The advertising team
didn't even do a very good job of it since nowhere in the copy is there a reference to why the
Indian Rope Trick in particular is alluded
to regarding Mallory capacitors. It mentions a 'trick,' but that's all. Ah, I just figured it out - they hanged themselves professionally with
the rope!

BTW, type "FP" supposedly stands for "Formed Plate," a special method Mallory used to increase the surface area
of metal layers to get higher capacitance densities.

Mallory Capacitors Ad

What's
the Indian Rope Trick Got to Do with

Mallory Capacitors?

Mallory originated and produced the first type "FP" capacitor. These have been famous for performance for so long
- have been so consistently preferred for original equipment - it follows they naturally become first choice of radio
servicemen. You might imagine there was some special magic in their making.

The popularity of FPs, however, has never depended on tricks of engineering or manufacture. Yesterday, as today,
it has been a matter of quality. Careful control of materials ... painstaking manufacturing methods that keep impurities
down to a fraction of a part per million ... rigid standards of testing and inspection ... explain why Mallory FPs
are preferred.

They are the reasons why Mallory FP capacitors last ... why millions are in use all over the world ... why they
can be counted upon for service beyond the normal. They are your assurance that when you install a Mallory FP, the
customer can depend on a job well done.