Friday, December 3, 2010

ASU Fail?

A recent ABC15 news segment, shown below, demonstrates the vital importance of having a proper design for advertising. According to the segment, an Arizona State billboard reading "one of top 100 universities in the world" is violating grammatical errors. Though ASU representatives claim the wording was intentional, the segment explains reasons that this may not be true. Whether or not the billboard phrasing was intentional, the publicity surrounding the marketing shows the importance of quality advertising. Always double check!