Top 20 Halloween Costumes by Paid Search Spend

Nearly one-third (31%) of all paid search spend by marketers on Halloween costumes went to Disney-owned character keywords, according to a recent report from AdGooroo. The report was based on spend data from 1,128 Halloween costume keywords for Text Ads and Product Listing Ads on Google in the United States from August to September 2014. Of the total $2.Read the full article