Now, MT Media says that the Galaxy Note 3 featuring a flexible display will enter production in August and launch in September. We’ll point out that this is just a rumor at this point, which can’t be confirmed, so don’t get too excited about it just yet.

The publication lists a couple of reasons for Samsung’s decision to use a flexible display in the Galaxy Note 3 including the poorer than expected Galaxy S4 sales but also the threat from LG, which is said to have its own smartphone with a flexible display in the works. That’s something we heard before, directly from LG.

If that’s not enough, we’ll add that companies including Sony and HTC will have their own Galaxy Note 3 rivals in stores this year, the already announced Xperia Z Ultra and the rumored HTC One Max (T6), respectively, which appear to be two formidable adversaries for the new Samsung flagship.

The Korean publication also says that Samsung is apparently interested in showing the world it can still innovate with such a product. Should it indeed launch the Galaxy Note 3 with a flexible display, it could become the first smartphone maker to have a flexible display smartphone in stores.

Assuming the details provided by the publication are accurate, we can only wonder whether Samsung is in a position to mass produce enough such display for a device that will surely stir plenty of interest in the coming months. We’ll be back with more details about the Galaxy Note 3 as soon as they’re available.