Bohemia Chips

BRAND RELAUNCH / BRANDING & PACKAGING DESIGN / 50 PLUS SKUs

A deep understanding of both the Bohemia brand & the complete product range was necessary to redesign this great brand to truly reflect it's position as the authentic market leader producing chips from the best local potatoes.

We studied the old pack architecture & revised the hierarchy of the messaging, dropping the generic descriptor ‘Chips’ & making a hero of a real chip. An extensive study of store shots from our own audits led us to understand the importance of exactly where to position key graphic elements to avoid being obscured by shelf strips & outer cartons. As well as evolving the Bohemia identity, we redesigned the entire Chips portfolio of fifty plus SKU’s.