Research conducted by Screen Digest for Microsoft suggests that there is a target audience of around 230 million people that might consider buying into IPTV or another pay TV service in seven top TV countries, and the software giant reckons that 75 million of them say they would switch TV suppliers if they have the right …

Here's a hint...

Here's a hint to all IPTV/PayTV content providers: SOME OF US DON'T GIVE A FLYING F*K ABOUT THE SPORTS CHANNEL! Every other channel I browse at least once a week to catch a specific show, but I ALWAYS skip the sports channel. As far as I'm concerned, this is money wasted. I have God knows-how-many sports channel that I never watch - I'd gladly trade them for something else!

So how about providing two "basic" packages? One for the sports-nut and one for those of us who can live without those channels.