Simplicity is a mindset, a way of looking at solutions, an extremely wide-ranging philosophical stance on the world, and thus a deeply rooted cultural paradigm. The culture of "less" can be profoundly disruptive, cutting out existing "standard" elements from products and business models, thereby revolutionizing entire markets. The Web extra at http://youtu.be/ZlRomFokV-4 is a video interview in which Computer staff multimedia editor Brian Brannon speaks with guest editor Tiziana Margaria of Universität Potsdam about the benefits and challenges of simplicity in IT design.