Targeting Facebook Posts Guide

In this social media tutorial I will go over an exciting new Facebook feature – Targeting Facebook Posts. Now page admins have the ability to target which fans see a particular status update based on their location or language.

Targeting Facebook posts should bring a sigh of relief to those community managers who may admin Brand pages with a national or international reach. However, even smaller local businesses or franchises can take advantage of these new targeting options. After all, no one likes updates that don’t pertain to them or deals or specials they can’t redeem.

For now there is only an option to target by location and language but rumor has it, Facebook has been testing tons of new targeting options for posts including:

Age

Gender

Interested in

Relationship Status

Education

Workplace

You’re probably already thinking how this is going to change your social media strategy and these tools are especially useful for pages maintaining unique content calendars for different countries or for a corporate page which may represent different locations.