What is economic growth going to do to the identities of communities in South Hall County like Flowery Branch, Braselton and Buford?

As those communities figure themselves out in the years to come — how their country roots will mesh with apartment living, high-skill jobs and classy downtowns — we’re figuring out the best way to serve them here at The Times. In this episode, we talk about what it’s like to create new products to serve communities undergoing rapid change.

Starting with our new newsletter serving South Hall. Here’s how we’re pitching that weekly service (which you can get for free here):

“Welcome to Branch Out, a new weekly email newsletter serving up news just for South Hall County. You'll learn where the next housing development is coming, when that new restaurant may open, what's going on in local sports and find features on the people from your neighborhood.

It's all reported and edited by a team of trained journalists who know the area.

We'd love to hear why you live South Hall, what you love about your community and at you think makes it unique. Reach out with your thoughts on that or with news tips and other feedback.”

If you want honestly local news in your community and want to help sustain community journalism in North Georgia, you can subscribe here. Do so Cyber Monday and save almost 50 percent off the monthly rate.

You can sign up for our morning and afternoon news emails, our weekly food and drink newsletter, Go, and an upcoming newsletter focused on South Hall.