Its music video, a cover version of Childish Gambino's viral video, 'This is America' shone a spotlight on Nigeria's opioid crisis, the missing Chibok school girls and escalating pastoral conflict in the country's central states.

When it was released, the song garnered global attention including a reaction from American hip-hop musician and entrepreneur Diddy, who shared it on his Instagram page, giving the video worldwide recognition.

Nigeria's Muslim Rights Concern in June threatened to sue the rapper, Falz if he did not pull down the music video with an apology.

The video has references that "demonized Nigerian Muslims," the group said, adding that female dancers in the music video misrepresented the Chibok girls who were kidnapped from their secondary school in Nigeria's north-east.