Every inch matters. Every dollar counts. So why make copywriting the unitasker of your marketing strategy.

Copywriting is simple. That’s the general consensus. Fingers to keyboard, subject matter with an outline and a clear plan of action, and boom. Copy. Simple. Simple and wrong. Copywriting is a strategic solution to any and every small business, and it is the glue of marketing strategy.

Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.

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About

Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.