Best Apps and Tools for Social Media Marketers

Shakr is an online video maker which allows you to create conversion-optimized videos for your social media channels. You can choose and customize from over 2,000 video designs (with new designs added each week) made by professional designers.

With Shakr, you can increase your social media engagement, beat ad fatigue, and quickly create a variety of video ads for your Facebook ad campaigns.

A traditional ‘Swipe File’ is a physical folder that a marketer uses to place good pieces of marketing or advertisements in. Keeping the same concept in mind, SwipeFile.com is an online place where you have an open-to-the-public Swipe File.

The site curates some of the best and highest converting pieces of adverting and marketing across the web and posts them all in one place.

If you’re in need of some inspiration or ideas for copywriting and advertising, SwipeFile is a good resource to seek interesting examples.

Character Count Online is a free online character and word counting tool. It’s free to use and works on any device.

To start using it, type or simply copy/paste your text in the text area. The counter will be updated instantly, displaying the amount of characters, words, sentences, paragraphs and whitespace in your text.

This tool is really useful if you’d like to keep your character count in check while posting social media updates, especially on Twitter.

To use it, simply upload your image and on the next page, select the social networks for which you’d like the resize for. You can pick multiple social networks at the same time. Next, you need to select the photo size for each platform (header photo, in-stream, etc.) and hit ‘Download’.

Landscape makes the social media image sizing process easy, saving you time for other important tasks.

Rocketium is a video creator which lets you create hassle-free text-overlay videos with zero design experience.

You can create horizontal, square, and portrait videos at the same time for YouTube, Instagram and Snapchat respectively with a feature called intelligent auto-sizing.

You can start creating videos using a variety of built-in video templates or start from scratch, and use Rocketium’s intuitive editor to style your videos with 300+ effects to tell your story just the way you want to.

Price: Free (up to 10 videos of 30 sec. each) | $49/mo for the Professional Plan

Buffer is one of the most popular social media scheduling tools in the market which can help you post, schedule, and analyze content on all the major social platforms. The Buffer mobile app on iOS and Android can help you manage your social channels on the go.

If your job involves a lot of travelling or you’re quite simply a globetrotter, then you need to use an app like Buffer to schedule your social media posts at optimal times and track the performance of your content on Facebook, LinkedIn, Twitter, and Instagram.

Social Media Poster is a social media scheduling tool from SEMrush, one of the leading SEO and competition analysis software in the world. With Social Media Poster, you can schedule posts and track their performance on Facebook, Twitter, LinkedIn, and Instagram.

Side note: If you haven’t used SEMrush before, I highly recommend you sign up for the 14-day trial of SEMrush Pro by clicking the link below. The trial will give you full access to all the tools within SEMrush, including Social Media Poster.

Launching a podcast is a great way to reach out to a new audience and increase brand awareness. With an app like Anchor, you can create and launch your own podcast using just your mobile phone.

Anchor removes all the logistical barriers of podcasting, making it easy and fun without sacrificing the podcast’s quality. Using Anchor’s recording and editing tools on mobile (iOS and Android) or desktop web, you can easily record your voice without any extra equipment, and distribute your podcast to every major podcast platform.

Side note: We launched our own Marketing Mantra podcast using the Anchor app. Click here to listen and subscribe to our podcast on Anchor. Marketing Mantra is also available on iTunes, Spotify, Google Podcasts, and 9 other major platforms.

Repost is the most popular reposting app for Instagram. The app makes it easy to re-post (with hashtag #repost) your favorite photos and videos on Instagram while giving credit to the original Instagram account.

With Repost, you can regram content from popular Instagram accounts on your Instagram feed and keep the engagement on your account alive even when you don’t have the time or bandwidth to create native content. Additionally, you can also share user-generated content (UGC) on Instagram to show appreciation towards your followers, employees, or clients.

Hemingway App is a free web-based tool which tests the readability of your content and suggests changes where your writing is too dense.

To use it, simply paste your text, and the tool will indicate your mistakes by highlighting them in different colors (yellow and red). With Hemingway App, you can tighten up your prose, clear the highlights, and then share your work with your audience.

Percentage Calculator is a free online tool which lets you calculate percentage increases and decreases for their reports. This tool is really useful when you’re preparing analytics reports for your social media campaigns.

E.ggtimer is an online countdown timer which helps you stay focused on the task at hand. You can set special timers like pomodoro (25/5 minute cycle), tabata (8 reps of 20/10 second intervals), and even brushteeth (for healthy teeth).

18. MyTimeZone

Once you add the browser extension to your Chrome, you just need to highlight the time on a web page, in an email, or anywhere it appears on your web browser. When you right-click the selection, a menu option displays the selected time in your time zone.

Quuu Promote is an influencer marketing tool by Quuu.co, a content curation platform.

Quuu Promote helps you promote your content via real people who have signed up for content suggestions from Quuu.co. Your content is added to Quuu’s content suggestions and users can then receive and share your content every day.

To get started, you need to submit your URL and select the most relevant interest category that relates to the topic of your submission. Quuu will then review your content to make sure it meets their quality guidelines.

Once your promotion is accepted, you can manage and keep track of your promotion from your dashboard. Each promotion lasts 30 days and you can expect to receive hundreds of shares and mentions on social media.

Meme Generator allows you to create your own memes to engage and entertain your social media audience. You can pick a template from the most popular memes or choose from the collection of new memes and customize it for free.

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About Me

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

ABOUT ME

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

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99signals is a marketing blog run by me, Sandeep Mallya, to help bloggers and entrepreneurs run a successful side business and earn extra income through blogging and affiliate marketing.