Profit By Search, #1 SEO company in India, employs a team of experts that has enormous experience in SEO and can assist a website with any SEO needs. The company has been a part of the industry since the concept of SEO came into existence.

Profit By Search

Infinite scroll is what people see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products on a single page and other methods.

New York (PRWEB) February 17, 2014

Profit By Search, #1 SEO company in India, employs a team of experts that has enormous experience in SEO and can assist a website with any SEO needs. The company has been a part of the industry since the concept of SEO came into existence. The company ensures that each and every SEO resource in the company is well aware of the latest trends and to keep up with these never ending trends the company organizes a weekly internal meeting to discuss the methods that are valid as per Google’s publisher guidelines. This week all their discussion was about the Google’s advice on faceted navigation & infinite scroll web pages.

Infinite scroll is what people see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products on a single page and other methods. Google’s John Mueller, Maile Ohye, and Joachim Kupke wrote a blog post explaining various techniques to make those types of pages more search engine friendly, while on the other hand, Faceted navigation is when the navigation changes on a page based on the filtering options offered by the web site. This is often seen on large e-commerce sites that filters products by color, size, price, and other specifications.

They go on to explain techniques to communicate to Google what content is duplicate, how to find all the content within the faceted navigation and the use of nofollow, noindex, robots.txt and canonical tags to go about this. “As Google suggests, make sure that search engines can crawl individual items linked from an infinite scroll page, make sure that you or your content management system produces a paginated series (component pages) to go along with your infinite scroll. We should keep the points in mind and work for our websites accordingly.” said Abhinav Girdhar, CEO at Profit by Search.

About Profit by Search:

Profit By Search is the search arm of ONS Interactive Solutions Pvt. Ltd and is India's #1 SEO & PPC Company. Profit By Search specializes in ensuring that small & medium businesses gets prominently displayed in search results of leading search engines like Google, Yahoo!, Bing and more, to help small & medium enterprises connect with customers searching for what they offer on their website.