5 ways Starbucks entices you to spend more money

Starbucks stores are meticulously designed to make customers stay longer, buy more, and return for another visit.

From the lighting to the ordering counters, everything in the store has a specific purpose.

In a Bloomberg video, reporter Sam Grobart points out five of the most common design tricks that Starbucks employs.

1. Starbucks often advertises new products on its doors. “ Designers like to call this the handshake between the customer and the store,” Grobart says, referring to a store’s front door. In most cases, Starbucks stores place ads at eye level on the outside glass. In this case, the door handle is also subtly inscribed with advertising.

1. Starbucks often advertises new products on its doors. “Designers like to call this the handshake between the customer and the store,” Grobart says, referring to a store’s front door. In most cases, Starbucks stores place ads at eye level on the outside glass. In this case, the door handle is also subtly inscribed with advertising.

2. Starbucks places its ordering counter toward the middle or back of the store to ensure that customers walk past the store’s seating area. This allows customers to scope out open seats, encouraging them to stay and enjoy their drinks in the store. The longer customers stay, the better the chances are that they will return to the counter and purchase another product.

3. Starbucks uses lighting to guide customers through the store. At the store Grobart visited, the ordering counter is towards the back of the room. Starbucks has placed a brightly-lit set of shelves in the rear of the store to naturally guide customers in that direction. The lighting also functions to bring Starbucks’ merchandise to customers’ attention, encouraging an impulse buy.

There are some people within the coffee shop industry who have not been telling the truth about how much it actually cost to open a coffee shop or open a coffee service business. There are two reasons for this.

1. They are trying to sell you something. Either some really expensive equipment, or some expensive consulting.

Wayne Mullins a former co-owner of two successful coffee shops have written this e book called Coffee Shop Secrets which is designed to walk you through the entire process of opening a coffee shop

Coffee Shop Secrets is not for people who think they can sit on their couch and have a coffee shop magically open for you. Opening a coffee shop is work! But Coffee Shop Secrets will guide you straight through the process with the fewest possible mistakes (saving you money and your valuable time).