Christopher Hosford over at BtoB Magazine ran an interesting piece on IBM's foray into the field of marketing automation focusing on the recent spate of acquisitions here at IBM. I thought it would be worth expounding on how each of these acquisitions fits...

In Unica’s recently published ‘State of Marketing 2011’ study , measurement and analytics was identified as the top bottleneck for the 279 marketers polled: This is the first year that this has registered as the top pain point. I’d suggest one reason for this,...

This upcoming webinar just came across my inbox: The web analytics market is becoming increasingly influential to many other marketing and business processes. What are the best ways to not only understand online behavior but also how do you incorporate this...