Bing adds Fact Check Label in SERP to Help ID Fake News

Bing adds Fact Check Label in SERP to Help ID Fake News

Bing is adding a new UX element to the search results, called the “Fact Check” label, to help users find fact checking information on news, and with major stories and webpages within the Bing search results. The label may be used on both news articles and web pages that Bing has determined contain fact check information to allow users to have additional information to judge for themselves what information on the internet is trustworthy. The label may be used on a broad category of queries including news, health, science and politics. Bing may apply this label to any page that has schema.org ClaimReview markup included on the page.

Example of the Fact Check label for a news article in the SERP:

Example of the Fact Check label on a website:

When determining if you should use this tag for your articles or webpages, consider whether it meets the following criteria, which are characteristics we consider for fact-checking sites:

• The analysis must be transparent about sources and methods, with citations and references to primary sources included.
• Claims and claim checks must be easily identified within the body of fact-check content. Readers should be able to determine and understand what was checked and what conclusions were reached.
• The page hosting the ClaimReview markup must have at least a brief summary of the fact check and the evaluation if not the full text.

Bing determines whether an article might contain fact checks by looking for the schema.org ClaimReview markup. In addition to the ClaimReview markup being contained on page, Bing also looks for sites that follow commonly accepted criteria for fact checks including of third-party fact checking organizations.

Please note that we may not show the Fact Check label for all pages that include the ClaimReview schema markup. If we find sites not following the criteria for the ClaimReview markup, we might ignore the markup. We will consider the reputation of the site as well as other factors to determine if and when the tag should show. Use of the Claim Review tag when appropriate fact checking has not been done is a violation of our webmaster guidelines and Bing may penalize sites for such abuse or take other actions.

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