Sierra's for boarders who want a great deal. Prices go from full price at the start of the season to 10% then 20%-30% to the eventual 50% season end sale. That's the time to go. They have a great selection of snow jackets and accessories. And for the snow they have all the top name brands, Burton, Lib Tech, K2, Ride, Capita, Rome, Salomon, Vans Flow, ThirtyTwo, The staff is knowledgeable and is not paid on commission. So they won't be trying to sell you stuff you don't need. I'll be back its getting cold.