Do DIY Musicians Need Publicists?

Although publicists have historically played an important role in the music industry when it comes to making or breaking artists, have we reached a point where it's easier and more effective for artists to do publicity themselves, ask Sarah Goodyer?

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In this recent piece from MusicThinkTank, Sarah Goodyer asks the question, why expend energy and money on a publicist, when bands and artists can now easily reach more fans more easily than ever before?

"…if a band or artist is in the early stages of their career, they probably can’t afford to hire a publicist anyway. It’s not all doom and gloom though, as some blogs and music websites prefer being sent music from the artists themselves, rather than being ‘spammed’ by publicists. Whilst the decision of a band or artist running their own PR campaign makes it affordable, it can also be exceptionally time consuming and a drain on a band’s creativity. "

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