Many men seek a unique personal expression. What better way to make that statement than with fragrance? The unique power of fragrance can tell a story or evoke a memory; it becomes part of the individual. Fragrance is fun and with summer finally here, many men are trying new scents. Botanical, fruity and woody scents are extremely hot for men looking for a new way to express themselves. Just in time for the season, Mintel Global New Products Database (GNPD) looks at the latest trends in men’s fragrance.

Crisp, Clean, Herbal

Health concerns have led to more demand for herbal personal care products, which has resulted in the launch of numerous herbal scents. In Italy, Canali has released Summer Night, a special-edition fragrance for men for the summer season. It is described as having a top note of mandarin, bergamot, coriander, cardamom and nutmeg; a heart of orange blossom, jasmine, lily of the valley and violet leaves; and bottom notes of leather and suede. This sensual scent is perfect for summer!

Enticing Flavors Become Versatile Scents

The fruity fragrance family includes sweet, juicy, fruit-inspired fragrances as well as refreshing citrus scents. From each end of the globe, fruity fragrances are being innovated. In Italy, Diesel has released Fuel for Life. Its bottle is wrapped in a vintage jute bag and the perfume contains notes of starry aniseed, raspberry and vetiver.

In Venezuela, Distribuidora Dipacar has released Baldessarini Ambre Fragrance for Men. The fragrance contains notes of red apple, mandarin and cedar whiskey for a fruity scent that is still decidedly masculine.

Wood: Smoky, Musty, Mossy

For those who enjoy fresh smells with a hint of sophistication, woody fragrances are perfect. In the United States, Procter & Gamble has released Lacoste Elegance, which contains penny royal peppermint, thyme and juniper berry with a base of sandalwood, cedarwood, amber, musk and dry chocolate. It is said to combine timeless elegance with modernity.

In the Saudi Arabian market, Oman-based fragrance trader Amouage reworked its Ciel perfume range with more volume of perfume concentration. Ciel for Men has accords from silver cedar, frankincense, vetyver, lilies, jasmine and lavender.