5 Common Ways to Work with KOLs | INFLUENCER MARKETING

If you’re looking to work with key opinion leaders (KOL), but don’t know where to start, what to look for, or how to begin your campaigns, this video is for you! Here, we broke down the key ways to work with influencers to attain tangible results!

FULL VLOG TRANSCRIPTION:

Hey guys! Today, I will briefly summarize the most common ways to work with KOLs! For a complete guide, download our ebook, linked here!

#1: Product Giveaways —this is gifting your products to KOLs without any assurance that they will post it on Instagram. This is best for fresh brands with very limited budgets.

#2: Pay-to-Post Approach —this is paying the influencers and asking them to do one-off post or a scheduled series of posts. On our ebook, we described a short brief regarding the basic rates.

3rd is Event Invites —so these are product launches, special parties, or very customised and catered events just for influencers to drive buzz.

4th is Branded Experience where you can create unique experiences for the KOLs to use your product.

It can be shopping, travel, styling. It’s time for creativity!

Last is the Cost per Action. Now, not a lot of influencers might agree to this but you can still try. In this strategy, influencers get paid base on conversions. For example, every website visits they can get x amount of money or every sales they can have 5 or 10% of the sale. Do you want to see these 5 examples on real case studies? Let me know and we’ll do it on our upcoming episodes. Don’t forget to download our ebook which we are linking up so you can have a complete guide and start your influencer campaigns soon!