Now that 2017 is over and we've celebrated all the great things that happened, there were a few things we really could have done without. So in reluctant acknowledgment of those things, Adjective & Co. presents:

Clients keep the lights on. They put food on the table and craft beer in the company fridge. They pay for us to put our imaginations to work. But do they have to suck in order to do it? Jacksonville Beach-based branding agency Adjective & Co. set out to find the answer to that question.

Yesterday Steve Martin took to Twitter with the launch of Advanced Hearing System, a product of sleek, elementary design & name— in what has to be the quickest development-to-launch time ever, probably.

‘Socially acceptable’ takes on a brand spankin’ new meaning in the modern era and we’re redefining it as it relates to social media. So how do you know what is appropriate to share on different platforms? And even more importantly, if you’re in the business world, what types of social media work well for your company and what is the best way to execute?

“We don’t want to lose you, so we would love for you to stay on the team and work remotely.” I don’t know that I have ever heard words so sweet, well, except for when I got married … those words were pretty sweet. But in the moment, these words sounded...

Working at an ad agency over the last year and a half with less than 15 people, I find myself a helluva lot closer to my coworkers than I ever anticipated. And I don’t just mean during the day-to-day of photo shoots, campaign strategies...