Food

A new range of Blue Dragon branded noodle snack pots produced by Symingtons under licence from AB World Food is using a 126-mm diameter blue lid from RPC Bebo UK to enhance the branding and on-shelf appeal,
Based on classic...

Chocolate may be King, but Gummy Candy is the reigning Queen of the confectionary world. No one knows this better than Ferrara Candy Company, the leading non-chocolate confectionary company in the U.S. and owner of Black...

The gluten-free market is cementing its staying power as more than a mere dietary fad and continues to make national headlines. In the retail sector, sales of gluten-free foods posted an impressive compound annual growth...

Greek yogurt brand Chobani announces a major portfolio expansion along with new marketing initiatives targeted at new and existing consumers and eating occasions, including a new platform designed specifically for kids and...

Each year, millions of people make New Year's resolutions to improve their health—eat less, exercise more and make healthier food choices. According to a study by the University of Scranton, almost half of all...

“If it comes in a package, it’s not real food.” I’ve heard this misconception countless times. Although given with good intentions, the advice is offensive to someone who works in the packaged goods...

A leading French food manufacturer Soulié Restauration, part of William Saurin, is shaking up the ready meals market with a brand new product packed in a bespoke packaging solution from RPC Barrier Containers.
The...

Brandimage Earns Recognition for 5 Designs in The 2014 GDUSA American Graphic Design Awards
Brandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive...

Relevant Appeal
Global greatness with a Canadian twist.
When it comes to brand recognition, Cola-Cola has managed to consistently maintain the delicate but powerful balance of a brand with both global presence and local...

After directing brand equity research and developing Springfield's new positioning and messaging hierarchy, Murray Brand Communications designed a new brandmark and packaging system for Unified Grocer's Springfield...