H-P (HPQ) says it won't initially launch ARM-based (ARMH) Windows RT (MSFT) tablets, and will focus on selling Intel (INTC) and AMD-based Windows 8 gear. H-P claims the decision was influenced by customer input, and suggests the backwards compatibility of Intel/AMD systems with existing Windows apps was a factor. Last week, the ARM version of Microsoft Surface - thinner, lighter, and probably less expensive - received more attention than the Intel version. (previous)

I have a challenge for you. You insist ARM needs a brand because, you claim, it doesn't have one. I believe it does have the brand recognition it needs with the audience it needs one with.

Who do you think ARM's branding should be targeted at?How much of ARM's revenues do you think should be spent on that branding effort?How much would you expect such branding spend improve the bottom line?