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Saturday, September 18, 2010

Bay Area called a 'saturated TV news' market

MediaWeek is out with its annual description of the Bay Area media marketplace. It's a page that describes our market to ad buyers in other parts of the country. Author Katy Bachman points out that we have five local TV news operations while most major markets just have four. Here are a couple of highlights from her article:

• At 20% of the population and estimated to grow at 10.7% over the next five years, the Hispanic community is expanding faster than the general market’s 5.3% growth, per IHS Global Insight. And although it’s the seventh largest Hispanic radio market and the ninth largest Hispanic TV market, Bay Area Hispanic household income is the highest of the major U.S. Hispanic markets and 28 percent greater than the U.S. Hispanic household average.

• For the first time, KDTV, which routinely beats the Anglo newscasts at 6 and 11 p.m. in younger demos, beat the Anglo newscasts at 11 p.m. in Adults 25-54.

• KTVU tends to come out on top of the ratings in Adults 25-54 in all news day parts, including its late news at 10 p.m., which bests the 11 p.m. newscasts. However, KPIX’s 11 p.m. news goes neck and neck in Adults 25-54 with KTVU’s 10 p.m. late news.

• San Francisco’s news appetite carries over to radio, where four of the top five stations program News and Talk, led by KCBS-AM, CBS Radio’s News station.