Today’s New York Times reminds me of the “whites only” coded language in an article that announced the Trump family is investing in a new chain of hotels swathed in American values and dripping with a press agent’s shellac.

The Times reported plans for a “three-star” hotel chain “with a patriotic flair” echoing the president’s slogan that puts “America first.”

The red-white-and-blue hotel chain is referred to as the “American Idea” and departs from the luxury pretense of the president’s so-called empire.

Trump will remain “financially invested in the family business,” the Times reported.

The empire’s hotel partner, Suresh Chawla—son of immigrants to the US—donated $50,000 to the Trump campaign, according to the Times.