The Wall Street Journal recently covered the news of flexReceipts' latest funding: "FlexReceipts, which provides digital receipts and marketing tools for retailers to generate more sales, has raised $2.5 million in seed financing.

"Although consumers increasingly like to shop online, over 90% of purchases made today still occur offline, in physical stores. Even so, the growing field of targeted digital marketing is primarily focused only on driving online purchases -- completely ignoring a big part of the industry's shopping activity.

When Apple stores began offering digital receipts ten years ago, they were pioneers. Even two years ago, as HomeDepot became one of the first large chains to offer them, the concept of digital instead of paper receipts still seemed cutting edge.

Yes. Most definitely, yes, I just want the receipt in the bag. That’s where my stuff is. The two seem to go together — what I just bought and the paper record of that purchase — so, please, allow them to nestle together within the comforting confines of your establishment’s bag.

Retailers are increasingly going the way of omnichannel offerings, upgrading their businesses to accommodate today’s consumer, and now they are turning to a simple element to amplify the purchasing experience: the receipt.