Business - Applications

Three of Wild Group International's recently wrapped vessels are currently located next to each other in the Monaco Port.

M/Y Merrick (28m) was wrapped by Wild Group in 2013, M/Y Double Trouble ( 50M ) was wrapped in 2014, and M/Y Aviva ( 68M ) earlier this year - and is the largest hull ever to be wrapped.

Greg Hoar, founder of Wild Group, comments: "It has been a really exciting day for us. This is a wonderful endorsement of our product and service, and an excellent example of the growing confidence in the industry.

M/Y Aviva had a film application January earlier this year by our team in Rybovich Marina. She is looking stunning after her transatlantic crossing. We are really happy with the fantastic job Färben foils did of colour matching the new foils to the original colour of the hull, which is often a tricky task to achieve.''

Lotus F1 Team, in co-operation with Warner Bros. Pictures, has created a new F1 racing machine suitable for a post-apocalyptic future. The new car - the Lotus F1 Team Mad Max Hybrid –was created to coincide with the May 15th launch of the 2015 epic action adventure Mad Max: Fury Road, from Warner Bros. Pictures and Village Roadshow Pictures.

The rat-look Lotus Hybrid was fitted with a new skin printed on a Roland SOLJET PRO4 XR-640 using a 3M™ Wrap Film 1080-M230 Matte Grey Aluminum, an unlaminated metallic film from 3M. The printed film was then was then applied to the vehicle, transforming the vehicle from gleaming supercar to something at home in the Australian wasteland.

Joe McNamara, Lotus F1 Team Graphics commented: “With a project like this, with such tight deadlines, and zero margin for error, our Roland printer was invaluable. We rely on the speed and reliability of the SOLJET PRO4 XR-640 to ensure these products are realised in the time limits we have. The print was run overnight, unattended, automatically rolled onto the take-up unit and applied to the car the next day - before being loaded and driven to Barcelona for the reveal. The winning combination of the speed of the Roland SOLJET PRO4 XR-640 and the user friendly application characteristics of the 3M 1080 matt metallic wrap film made this job not only possible, but far more straightforward.”

Fitted with special accessories and heavy modifications designed for a world gone mad, the Lotus F1 Team Mad Max Hybrid was unveiled at the Barcelona International Motor Show at the Montjuïc Exhibition Centre on Friday, 8 May, along with two custom, drivable vehicles designed and created for the film itself; Nux's car and the iconic Mad Max Interceptor.

Accompanying the vehicles was Lotus F1 Team’s Romain Grosjean and Pastor Maldonado, both of whom drove Mad Max: Fury Road-branded cars in the Spanish Grand Prix, held at the Circuit de Barcelona-Catalunya on 9-10 May 2015, where Romain Grosjean secured a respectable 8th place.

Says Brett Newman, Managing Director, Roland DG: “Once again Roland has proven that we have the speed and stamina to keep up with any industry, and to produce versatile products worthy of a Hollywood blockbuster. We are very proud of the role Roland DG’s technology has played in producing one of the most unique vehicle wraps on the planet We are sure that the combination of our SOLJET PRO4 XR-640 and 3M’s Graphite Matt Metallic film will prove a winning formula for the Lotus F1 Mad Max Hybrid team and Warner Bros.”

Con Gornell, executive vice president of European marketing, Warner Bros. Pictures adds: “Powerful cars and high speeds are in the DNA of Mad Max, and the Lotus F1 Team Mad Max Hybrid is emblematic of that spirit. We’re delighted to work with Lotus F1 Team to bring a little of the Wasteland to the Spanish Grand Prix.”

More than a decade in the making, Mad Max: Fury Road is filmmaking mastermind George Miller’s keenly anticipated return to the post-apocalyptic world he created more than 30 years ago with the seminal Mad Max trilogy.

A Ginetta G55 GT racing car competing in the G4 class of the 2015 British GT Championship has been wrapped with self-adhesive materials supplied by Spandex.

The car is engineered and managed by the team at Bolton University’s specialist Automotive Performance Engineering (Motorsport) department as a key hands-on element of the degree course. The undergraduate course is delivered in partnership with RLR Msport, an independent racing team who race in the European Le Mans series, historic series Formula 1, speed series sports racing, and other international events.

Spandex supplied the GT team at Bolton University’s Centre for Automotive Performance Engineering with six metres each of 3M 1080 Metallic Blue, 3M 1080 Gloss White and Avery Supreme Wrapping Film in Matt Black.

The wrap was applied by Northampton-based motorsport graphics specialist and regular Spandex customer, 3SixtyWraps, who provide expert wrapping services to many high-profile racing teams, including round the clock trackside support where necessary.

The Bolton University Ginetta G55’s first outing was at Rockingham circuit in Northamptonshire, UK, on 3rd May 2015, where it achieved 11th place, hampered by a puncture during the race. The car is also set to race at Silverstone, Brands Hatch, Snetterton and Donington Park in the UK. The university team also runs an LMP3 car in the European Le Mans Series.

Leon Watson, Spandex General Manager comments: “We were proud to be able to support the students at Bolton University by supplying the vehicle wrap materials to prepare the Ginetta G55 for the GT Championship. Motor racing is the ultimate test for a vehicle wrap, demanding premium quality materials that can be applied with absolute precision and updated quickly, for example with additional sponsors or following race wear and tear on the car. It’s a thrill to see the car – and its wrap - being put through its paces on the track.”

Nick Reynolds, RLR Msport team principal, comments: "The films supplied by Spandex are very conformable, even around the intricate curves of a race car, and under insanely tight time constraints. The finish is superb and a lot tougher than we expected. Even with wheel-to-wheel action in the British GT series and a small fire in our LMP3 car, the film is still perfect!”

Brandit Furniture, the brainchild of iconic sixties furniture designer David Bartlett, is providing printed cardboard chairs and tables for the Printeriors Café at FESPA. The chairs are much more robust than they initially appear - a “fuller figured” gentleman of some stature remarked that he weighs 130 kilos and was amazed at the stability, rigidity and comfort of the chair. Sitting really is believing!

Brandit Furniture offers a stylish range of printed cardboard pop-up furniture for events, exhibitions and retail shops. There is also a collection of children’s furniture and paper sculpture toys.

All products are available under a cost effective one-off fee licencing agreement (includes design files, cutter guides, assembly instructions and substrate recommendations). Extremely lightweight and easy to assemble, these products are ideal for commercial wide format printers with cutting equipment wanting to expand their product offerings.

The Sound of Print - Play the Virtual Harp

Bringing print to life, printed cardboard panels form the Brandit Furniture “Sound & Light Experience” dome at FESPA. The panels contain small electronic actuators that magically transform the structure into a loud speaker system. Free floating hand movements are detected by the sensors to produce the tunes.

Performance sportswear company ASICS boosted its sponsorship of Sunday’s ASICS Greater Manchester Marathon with a week-long campaign on the 366 sqm blowUP media Giant Poster at Old Trafford in the city.

The marathon, known as the ‘flattest, fastest and friendliest’ in the UK, finishes at the world famous Manchester United Old Trafford football stadium. The race was won by Paul Matelletti from London.

The blowUP media Old Trafford Giant Poster reaches nearly 60,000 people a day, and on race day there was over 12,000 runners and their supporters lining the streets around Trafford.

The new ASICS campaign was planned and bought by OOH specialist agency Posterscope and media agency Starcom MediaVest.

blowUP media head of sales Simon Russell says: “The ASICS campaign is a great illustration of how out of home, and Giant Posters in particular, can create enormous interest prior to events and also support the event on the day. It provided a brilliant showcase for ASICS and the Marathon.”

The launch of the HTC One M9 mobile phone is taking pride of place on three blowUP media Giant Posters in London, Manchester and Leeds including the very first display on the new high-profile Kensington High Street site.

With the sites being used as part of the wider launch campaign, the M9 is the latest handset from the revered HTC One range. The ads, created by Sapient Nitro, carry the strap line ‘Let Them Stare’ which focuses on the stylish and premium design of both the hardware and software of the product. Planned and booked by M2M and Talon, the Out of Home element of the campaign includes a number of hand-picked locations which not only match the premium appearance of the M9 but were also best-positioned to hit the key target audience of ABC1 Adults 25-49.

blowUP media’s launch of the Kensington High Street site is a breakthrough in the London Out of Home market as this is the only Giant Poster opportunity with full planning permission brought to one of London’s most affluent areas in over 5 years.

Simon Russell from blowUP media comments: “Giant Posters are often utilised by brands to add real scale and impact to a product launch and this great-looking campaign by HTC is a perfect example of that. With the multitude of advertising possibilities available in today’s market combined with the number of campaigns running, it’s essential that any new product launch makes a lasting impression and achieves the necessary cut-through which our format unquestionably delivers.”

Ben Walsh, Head of Marketing, HTC UK & Ireland says: “As our new flagship smartphone - the HTC One M9 – stands out in a crowd due to its premium dual tone all metal finish, we wanted to ensure our campaign stood out too. There’s no better way than high impact Out of Home advertising. After all if we’re inviting people to “stare” at our beautiful new phone, it’s best we give them the best possible opportunity to do it.”

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Large Format Review provides daily breaking news on digital print technology as used for commercial production of print for wide-format sign and display, packaging and industrial applications. We also cover 3D print and additive manufacturing.