HSBC Comms Head: ‘We need to be more careful about reputation issues’

HSBC co-head of group communications Pierre Goad discusses the banking industry’s response to its poor reputation, noting that some banks are tackling issues much better than others. Speaking to the Holmes Report in Davos, Goad also confronts the “conflict” at the heart of the World Economic Forum, where the general public is excluded from discussions about its problems.