Brand You Never Heard of Is Begging You Not to Stop Eating It

Pretzel Crisps is really, really worried that people are going to give it up for Lent. So as part of a strange social media marketing move, it took to Twitter to randomly beg people not to forego the snack.

A BuzzFeed editor was implored to not give it up. (He wasn’t going to … he has no idea what Pretzel Crisps are …)

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