About Us

“Never be bullied into silence. Never allow others to make your decisions. Accept no one's definition of your life, but live freely and define yourself.”

Founded in 2014 by model and animal lover Kristen Leanne, Arctic Fox is one of the fastest growing hair color lines in the world. Kristen has had a long love affair with bright, vivid hair colors. But like many, she struggled with the shortcomings of available brands. After bonding with her partners over a shared passion for color, self expression, red wine and of course animals, they set out to create the best semi-permanent colors available today.

Arctic Fox contains no drying alcohols, PPDs, or harshchemicals. We spent two years of research and development to formulate a color that is highly pigmented, bleeds less, and won't stain your sinks. Arctic Fox is long lasting semi-permanent color that is easy to work with, conditioning and smells great. All semi-permanent colors will fade, but not all fade equally. Arctic Fox is formulated to fade within the original color spectrum, so as the color fades the shades will continue to be the gorgeous tones that your clients wanted. This also means that creating lighter shades and pastels with our diluter, Arctic Mist, is much easier and more accurate than ever before.

In addition to making great color, we also donate 15% of our profits to help prevent animal abuse, and we are (and always will be) 100% cruelty free and vegan. Your purchases and loyalty support a domestic organization called Second Chance Animal Shelter, and International Fund for Animal Welfare. At Second Chance, they work tirelessly to find homes for animals, and they run numerous clinics to treat sick and injured animals as well as provide spay and neuter services. The IFAW focuses internationally on animal rescue; saving seals, elephants, tigers and defending whales. We are thankful for your support.