– identify a range of strategies used to promote products– discuss the role of gender in product promotion

Indicators of learning – By the end of this lesson students will be able to...

- Name, describe and give an example of a number of different product promotion strategies- Identify instances of gender stereotyping and promotion using sex as a selling point in a number of advertisements and discuss the issues associated with this- Discuss a marketing case study

Glossary of Terms:Define the following in your glossary of terms in the back of your workbook:- Promotion- Advertising media- Below-the-line promotionsIntroduction:This lesson we will examine two different elements involving product promotion strategies. The first is the use of a promotion mix to by businesses which encourage consumers to purchase their products. The second is the use of gender devices in product promotion.Teacher Guided PowerPoint Presentation: