CONVERSION INSIGHTSFOR MISSION-DRIVEN BUSINESSES

Imagine if in 1908 after building the Model T, top management at Ford declared: “We have built the ultimate in automobiles. Further improvement is impossible. Therefore, all experimental engineering and designing activities are hereby permanently terminated.” I wonder how long a car company would have survived with an attitude like that (or how long one […]

Have you ever had a job in sales? Even if you haven’t, you can imagine the persistence and discipline required to be successful. You know the importance of needing to attempt to close the sale by asking for what you want (which is difficult for a lot of people to do actually). And you can […]

“Everything you want (but don’t have) lies outside your comfort zone – – else you would already have it” In early 2015, at an event that over 100 high-level entrepreneurs paid up to $5,000 for a ticket to attend – – I gave my first ever talk from the stage. Scared and nervous do not […]