Advanced Media Software (AMS)

Advanced Media Software (AMS)

Service providers are constantly evolving their networks to enable a better user experience for their customers. As the demand for IP multimedia communication services grows, the desire to have high quality real-time communications experience increases. While High Definition (HD) voice implementation on mobile networks was a huge step towards that goal, the next generation IP communication infrastructure is transitioning to support full HD Enhanced Voice Services (EVS) that promises to revolutionize the voice communication experience with unrivaled quality, improved radio access capacity and coverage, and reduced cost of service.

Ribbon's Advanced Media Software (AMS) is optimally suited for operators who are not only seeking the benefits of a flexible, highly scalable, virtual media processing and transcoding solution but one that also offers high media session handling. AMS supports a comprehensive list of mobile and fixed codecs, offering high density interworking with HD voice codecs (EVS, AMR-WB) across multiple service provider’s networks and devices. AMS is deployed as MRFP in an IMS MRF solution, controlled by the Ribbon C3 Call Controller.

Flexible deployment options

AMS on M5 Platform

Ribbon's virtualized AMS can be deployed on the M5 rack mount COTS server and offers service providers the ability to provide secure, high capacity media processing, transcoding, and connectivity with a reduced Total Cost of Ownership (TCO). The AMS-M5 can be controlled by either an appliance or virtualized C3 Call Controller.

AMS as Virtual Network Function (VNF)

Ribbon also delivers the AMS as a fully cloud native, microservices architecture VNF for elastically scalable, fully software based media processing and transcoding solution for the telco cloud. The AMS runs on open standards OpenStack NFV Infrastructure (NFVI) and can scale media and transcoding elastically and horizontally under Management and Network Orchestration (MANO) control via the Ribbon VNF Manager while maintaining the high performance needed for media packet processing.