Where is market research on the Montclare SaaS250 list? Salesforce is the closest one.

We need to think outside the fishbowl

We play a consultative role, we see a brief that goes from analyst to director and we consult all along the way. What if the brains were integrated into technology.

We need to move from consulting on research to dispensing research.

Progress depends on the unreasonable man – George Bernard Shaw

Intelligence needs to be accessible to the world

You have only two choices today – you can use a third party or you can do it yourself

What about combining brains with an automated component, fully automated turn-key platform with consultants

Buyers of research have specific needs, and automation suits those needs well. Quality is a cost of entry, must believe that is what consumer is truly saying, need to rely on that right data.

Buyers need to prove value of every dollar they spend. Priorities don’t always allow them to share the wealth among several brands.

These methods allow you to do all the work without reveal proprietary information

For instance, what if you told the provider 5 brand names, and the system automatically plugged them into a pre-programmed survey with pre-programmed charts.

How do you create an app that adds value for toilet paper, because EVERYONE has an app. “Charmin Sit or Squat App” – tells you where the closest washroom is and how clean it is. [My mom would LOVE THIS!]