Sometimes I do a search relating to my bank - using Google for navigation, essentially, when I'm on someone else's computer. I know I can get to the correct home page by typing certain queries.

One of those nasty looking keyword insertion ads came up when I did that today, so I checked out the site. (The ad had my query -- a trademark term -- in the title, and contained some stupid nonsense text based on the name of the bank... TD Canada Trust... "find out more about trusts!" etc.).

The crap site was built to look like a real site, but it had mostly ads. The navigation links mimicked the actual internal structure of my bank's navigation links!

Not expecting to find any real info, I did a domain lookup on the site. As expected, no company information was available. But the date of registration was interesting: today!

As these annoying schemes proliferate, it's clear why Google has to crack down on them. Deception, spam, and abuse of several organizations, companies, and systems which were initially built around a much less adversarial concept of the Internet.