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US technology business Stitch Fix, which sells personalised clothing recommendations online, has unveiled plans to launch in the UK in 2019.

The company assigns personal stylists to customers who shop through its website, and then sends them personalised fashion boxes with items they believe will fit their tastes.

Stitch Fix chief executive Katrina Lake said on Monday that she plans to expand the business to the UK. “We believe our ability to create a uniquely personalised shopping experience is something that will resonate with consumers and brands outside of the US,” she said.

The company plans to sell items in the UK for prices ranging from £40 to £150 per item, a spokesman said. It has launched a waiting list for UK customers to sign up to ahead of the 2019 launch of the service in the UK.

Stitch Fix went public in the US last year and has a market cap of $4.3bn (£3.3bn). Its most recently quarterly earnings results saw the company increase quarterly revenue to $318.3m, up 23pc from the same period last year. The business also grew its number of active customers to 2.7m.

The entry of Stitch Fix in the UK market will disrupt the existing personalised fashion industry here. Startups including Thread and Intelistyle have raised funding for their personalised clothing products, which use a mixture of human stylists and artificial intelligence to provide clothing recommendations.

Amazon is testing a personalised online fashion shopping service names Scout which will ask customers whether they like or dislike products in order to recommend items tailored to their tastes. The service hasn’t yet launched widely and remains in testing.

Amazon also operates its Prime Wardrobe service, which sends clothes to customers to try for free before returning them.