For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set of executive functions. The continuation of the myth in marketing terms has lead to a field of study and application called “Right-Brain Research”. More modern and sophisticated studies have debunked the myth, and it’s been accepted that both hemispheres control a variety of functions and that cross-over between the two is significant and intricate. So where does that leave marketers?

Right where they started, trying to find the emotional triggers that with prompt an action, a response to advertising, images, video, messaging and other inputs, that drive purchasing behavior. But all is not lost . . .

Good primary customer insight research, when well-designed and executed, can generate reams of relevant and useful data that can be studied, parsed and dissected to derive insights into the customers of your particular brand, product or service.

Listeners will discover:

How to get inside the head of their customer and use the information to spur action

How to set up and analyze the resulting conversational qual data

How to use the results to make decisions on media, message, and imagery

Learn the secrets hidden in your customer’s heads, and how to use them to attract more buyers and boost your brand, in less than 30 minutes!

About David Poulos

Speaker, Consultant and Author David Poulos is known as the Marketing Doctor because of his proven ability to accurately diagnose and prescribe the most effective solutions for successful business growth with absolute surgical precision.

Words From Clients

“Dave’s astute business acumen matched by his proven strategic marketing and flawless tactical execution delivers results typically handled by an entire team of industry veterans.”

Mark Kennedy, Vice President SNS Marketing

“Dave Poulos offers thought provoking insights and creative problem solving. His marketing savvy, business acumen and real world experience – helping major brands achieve their business objectives – have served his clients well.”

Steve Navarro, Business Growth Strategist

“David Poulos is a seasoned marketing specialist of unmatched skill. His events are energetic, informative and exceedingly well planned. He is a man of his word and an excellent strategist!”

Ian Hochberg, President at High Mountain Signs

“Dave Poulos is one of the most intelligent individuals I have ever had the pleasure of working with. He identifies clients unique objectives and creates a customized program that exceeds the objectives!”