…video ads like YouTube’s bumper ads that run only six-seconds in length, a short amount of time to grab anyone’s attention.Groupon’s spot with Haddish was an extension of a campaign the brand kicked off during the Super Bowl.First introduced in 2016, YouTube’s bumper ads are…

…compelling than self-reported attitudinal data is the sales impact data that IRI will provide for YouTube ads. IRI will supply e-commerce and in-store sales data to Google to show if YouTube ads are having an actual impact on sales (avoiding a last click attribution problem is a separate…

…this time frame. That’s a change from 30 days. For users who click your ad, YouTube will still attribute conversions according to the conversion window you have set (the default is 30 days). Why the change? YouTube says it is changing the default attribution window from 30 seconds and 30 days…

…according to recent data from each platform and Statista, YouTube is accessed 50 percent of the time on mobile, whereas Facebook is at 95.1 percent and Instagram is at 100 percent. This means that when creating content for YouTube, you should pay equal attention to mobile and desktop access,…

YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads as an add-on to traditional TrueView or Google Preferred campaigns. The short snippets are meant to complement…

…with captive and motivated audiences.YouTube gives users more ways to track the amount of time they spend on the app Aug 27, 2018 by Amy Gesenhues YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week.Recent Headlines…

…digest notification once per day from YouTube rather than at-the-moment notifications, and we’ve enabled users to configure their notifications so that they happen within specific timeframes,” writes YouTube CEO Susan Wojcicki on the YouTube creator blog.The time well spent movement…

…on the Facebook-owned app grows 177% Jul 24, 2018 by Amy Gesenhues Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year.Compare the top marketing automation tools and platforms Jul 24, 2018 by Digital Marketing…

…addition to launching YouTube Music Premium, Google is also rebranding its YouTube Red — the subscription service that offers ad-free access to YouTube content and originals — to YouTube Premium, so now there will be a YouTube Music Premium and YouTube Premium. YouTube Premium will be…

…restrictions on the ability to conduct surveillance without probable cause. YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities Jun 22, 2018 by Amy Gesenhues During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to…