Social Networking is one area that has grown phenomenally
over the past few years.

The web is evolving, and users want more and more from their
online experience. Instead of just reading information, users
want to be able to interact, communicate and feel part of an
online community. Uploading photos, blogging, wikis or social
networking are all interactive elements that are making up the
Web 2.0 world, and business are beginning to realize the potential
this offers them.

Sites such as Orkut, YouTube, MySpace,
Flickr and Facebook are bringing together people
from around the world and allowing them to communicate, either
on a social or business level online, and for business it's
now becoming a value added feature they need to have in their
marketing arsenal.

Facebook has grown in popularity and is now one of the most
popular social networking websites, with over 58 million active
users around the world. The launch of Facebook Platform in March
2007, allowing any developer to build new applications for use
on the site, has provided the ideal opportunity for business
to create their own business branded applications, and reach
some of this potential audience.

What do all these Web 2.0 and Social Marketing
terms mean. Here is a small start to helping you understand.

Refers to the evolution of web sites from simple information
resources to interactive sites that offer user generated content
and online collaboration and sharing amongst users.

Online communities that bring individuals together that share
common interests.

The use of social networks to produce an increase in brand awareness.
Viral marketing encourages people to pass along a marketing
message voluntarily.

E-commerce sites can benefit hugely by adding social networking
features allowing customers to review products and share their
experience often suggesting additional purchases and "up sells",
these can be completely self moderated or with full moderation
with posts needing to be approved by designated users.

Social network enabled informational sites can grow organically
with a large membership adding their own content and rating
the existing materials, driving brand awareness, loyalty and
traffic.

If you are searching for a proven social networking web development
company, we can deliver the Social Networking platform you're
looking for while providing you full ownership rights to a custom
solution.

We can build all of the core social networking functionality
(registration, profiles, message wall, friends, videos, photos,
privacy controls, etc…) plus a limitless amount of custom modules
and unique features. Our expertise is in applying our broad
social networking experience and innovations to various niches
and vertical markets for new or existing technology companies.
We build Extensible, Flexible Web Applications
using Drupal or Symfony and Standards Compliant XHTML/CSS/PHP/MySQL
with Innovative AJAX Usage and Browser Compatible,
W3 Certified, Section 508 Compliant Coding. We
build social networking applications that are scalable, tested,
and extremely custom, while providing resources like documentation
and ongoing support when needed.