Mushkin Introduces “Ascent,” New High Performance Memory Line with State-of-the Art Cooling Technology from Celsia

Ascent Redline and Ascent XP offer PC Enthusiasts a New Level of Performance

DENVER, CO May 6, 2008 – Mushkin, Inc. (www.mushkin.com), a global leader in high-performance computer products, announced the launch of a new high performance line of memory modules aimed at the power gamer market. Called Ascent, the new line raises the bar on its Redline and XP premium memory offering by using eVCI (enhanced Vapor Chamber Interface) cooling technology, the current state-of-the-art in heat spreaders.

“By combining high frequency memory chips into a package uniquely designed to handle increased heat and voltage demands, the Ascent product line offers gamers and other PC enthusiasts a new level of performance,” said Brian Flood, director of product development for Mushkin. “The line boosts maximum performance by keeping the memory chips up to 48 per cent cooler using Celsia’s new eVCI technology.”*

At the heart of Mushkin’s eVCI cooling solution are two 123mm x 25mm liquid filled copper vapor chambers developed by Celsia Technologies (www.celsiatech.com) that

are encased on the outer dimensions by high conductivity 6063 aluminum alloy. In direct contact with 95% of the memory chip surface area, the vapor chambers effectively eliminate hot spots on the chip and quickly transfer heat to the aluminum where it is dissipated into the surrounding air.

eVCI, Celsia’s unique vapor chamber solution, was exclusively designed for the Mushkin Ascent line of Redline and XP memory modules, and the new line is among the first to use this innovative approach to rapid cooling of high performance chips. Additionally, the low profile, thin design allows full usage of all memory slots while complementing many of the largest CPU coolers, which often limit memory module height.

“The gamers we’re targeting with this new product line are extremely sensitive to the available memory slots they have for upgrades so the slim design of this new line will be particularly attractive to them as well,” added Flood.

Ascent XP Series – Available now through Mushkin authorized resellers. Two new products are being announced today in the Ascent XP series:

· The Ascent 4GB (2x2GB) XP2-8500 5-5-5-15 offers the ideal 1066MT/s rating which provides extreme memory performance in both overclocked and non-overclocked FSB scenarios for DDR2 users. The high 4GB density allows users to heavily multitask and get maximum performance from their Vista-based machines.

· The Ascent XP3-16000, coupled with an NVIDIA 790i-chipset motherboard, reach blazing speeds of DDR3-2000 for ultimate gaming and benchmarking performance. The Ascent XP3-16000 also features new EPP 2.0 SPD performance extensions for plug-and-play operation on enabled platforms.

Ascent Redline Series – Available within sixty days through select Mushkin resellers

Configurations in the Ascent Redline series promise to offer the most extreme frequency options for the most performance oriented PC enthusiast.

About Celsia Technologies
Celsia Technologies is a full solution provider and licensor of thermal management products and technology for the PC, consumer electronics, lighting and display industries. The company is a leader in developing and commercializing next-generation cooling solutions built on patented micro thermofluidic technology. Celsia Technologies’ extensive intellectual property portfolio includes patents registered in Korea, the U.S., Japan and Taiwan, with patents pending in the EU, Russia, India and China.

About Mushkin
Located at the base of the Rocky Mountains in Denver, Colorado, Mushkin provides performance-enhanced computer products to users worldwide. Mushkin products include an enhanced power supply line and a complete selection of memory upgrades for desktops, servers and notebooks. Mushkin caters to the overclocking community and value segment with its Redline and PerfectMatch products. Since its founding in 1994, Mushkin has received numerous awards and recognitions for quality, reliability, and technical excellence. The 13-year old company is dedicated to helping overclockers, gamers, IT managers, digital artists, and mobile professionals enhance their computing experience by providing reliable, high performance components.

*RST Pro2 test suite running three loops of Jump and Helix tests, performed on the following test set-up: Mushkin (991525 1GB XP2-8000 Redline) memory modules were tested under low fan conditions with and without eVCI technology at 26.7 degrees C ambient temperature, on a EVGA motherboard (122-CK-NF68-AR BIOS 691NOP31) equipped with an Intel E6700 processor. The temperature of modules without a heat sink was 43.7 degrees C above ambient while those using eVCI heat sinks was 22.7 degrees C above ambient. Due to improved cooling, modules using eVCI heat sink could be overclocked a full 36 MHz faster than bare modules (1224MHz versus 1188MHz).