“Even if it’s just walking to the grocery store or walking to a local deli, they do less of that,” said Christopher Martell, a psychology professor at the University of Wisconsin Milwaukee. “So, in that regard, people can become more vulnerable.”

Martell said most people are just feeling down, and getting some sun and exercise can help.

When it’s this cold, people can get creative by using artificial sunlight at tanning salons such as Inch by Inch or Ultimate Tan.

“Looking at the numbers last year there were probably around 20 people a day, now it seems like 25, 30 people coming in,” said one worker at Inch by Inch.

“Especially this winter, I feel like it’s been a lot of people coming in just to warm up,” said a woman who works at Ultimate Tan.

Some people are finding other ways to beat the cold like going to the gym and doing some summertime activities they can’t do outside. Elite Sports Club had to restructure classes to include more members.

“We had to change the format and make it into an event that could accommodated more like 60 or 70 people,” a woman who works at Elite Sports Club said.

Martell said it’s good to stick with a routine.

“It's another freezing day, better actually to make yourself get up, have your breakfast at the regular time as if you would on a beautiful spring day,” he said.

If there’s something deeper bothering you, it’s a good idea to get professional help, Martell said.

If you don’t feel like getting active, Martell recommends getting a light box. Sometimes, they can lift your spirits if you have the winter blues.

ON THE WISN 12 NEWS FACEBOOK PAGE WE ASKED YOU TO SUM UP THIS WINTER IN ONE WORD. THERE WERE 1 THOUSAND 5 HUNDRED FIFTY EIGHT RESPONSES. ONE OF THE MOST POPULAR DESCRIPTIONS WAS "DEPRESSING." AS WISN 12 NEWS' CHRIS GLONINGER TELLS US NEW AT TEN... MORE PEOPLE ARE FEELING DOWN BUT THERE ARE WAYS TO IMPROVE YOUR MOOD. WHEN IT'S BITTER COLD IT'S A CHALLENGE TO MOTIVATE. WHEN IT'S THIS COLD PEOPLE ESPECIALLY THIS WINTER, SO MANY PEOPLE TRYING TO WARM UP. SOME PEOPLE ARE FINDING OTHER WAYS TO BEAT THE COLD... ) IT'S BETTER TO MAKE YOURSELF GET UP, HAVE YOUR BREAKFAST AT THE REGULAR TIME AS YOU WOULD ON A BEAUTIFUL SPRING DAY MARTELL SAYS IF THERE IS SOMETHING DEEPER, IT'S A GOOD IDEA TO GET PROFESSIONAL HELP. CHRIS GLONINGER WISN12NEWS. IF YOU DON'T FEEL LIKE GETTING ACTIVE, PROFESSOR MARTELL RECOMMENDS GETTING A LIGHT BOX. SOMETIME THEY CAN LIFT YOUR SPIRITS IF YOU HAVE THE WINTER