Press Release

A Fun Triathlon for "Omniyat Dania" Project

100% of the Road to Awareness (R2A) funds raised will be used to support Al Jalila Foundation on the “Omniyat Dania” project.

Dubai, United Arab Emirates, April 07, 2016 --(PR.com)-- For the first time the Sheraton Jumeirah Beach Resort is organizing a Fun Triathlon to raise funds for Road to Awareness (R2A) that will be used to support Al Jalila Foundation on the “Omniyat Dania” project.

From 2016 onwards, funds raised through the associate fundraising campaign Road to Awareness in the United Arab Emirates will go towards the Al Jalila Foundation in support of a specific project. This year Al Jalila chose the ‘Omniyat Dania’ project devoted to the treatment of childhood cancer and other chronic illnesses in the UAE. 100% of the funds raised will be invested in medical treatment and research of childhood cancer in the UAE so that the investments of today will be the cures of tomorrow.

The Fun Triathlon will take place on the 15th of April, from 7 AM to 12 PM. It is open to any person that wants to have fun while doing sports and at the same time contribute for a bigger cause.

“We are very proud and excited to organize a Fun Triathlon. It is our goal to raise funds involving our community in such an important project,” says Dany Dagher, General Manager, Sheraton Jumeirah Beach Resort.

The Fun Triathlon is supported by Dubai Sports Council and it is not only a sports event, but a family gathering to support a noble cause.

Other activities will take place at the Sheraton Jumeirah Beach Resort, such as, food kiosks, kid’s activities, DJ Performances and exciting prizes for the winners will take place during the day. The event will finish with a Champagne party sponsored by Laurent-Perrier at Bliss Lounge from 4 PM onwards.

Each Participant shall pay for their own participation online and this is AED 300, inclusive of race pack. Children and Family pay AED 100 per person with access to kids’ corner.

About Sheraton Hotels & ResortsSheraton Hotels & Resorts is on a mission to bring people together through communal experiences because we believe that travel is better when shared. As the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., Sheraton helps guests make connections at more than 430 hotels in more than 75 countries around the world through signature offerings such as the exclusive Sheraton Club lounge and Paired, our new menu of expertly matched small plates, premium wines and craft beers. The brand recently launched Sheraton 2020, a comprehensive 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton, like all brands within the Starwood portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s leading loyalty program. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.

About Road to AwarenessThe associate fundraising campaign Road to Awareness (R2A) was launched in 2008, and associates have raised a total of over $5 million. Hotel and office teams throughout all of Europe, Africa and the Middle East come together and plan creative and engaging events to fundraise for UNICEF. In 2015, associates broke all previous records and raised an amazing over $1.1 million through their activities for UNICEF’s WASH projects. From 2016 onwards, 100% of the Road to Awareness (R2A) funds raised in the UAE will be used to support the Al Jalila Foundation through a specific project.

About Al Jalila FoundationAl Jalila Foundation is a global philanthropic organization dedicated to transforming lives through medical education and research. It was founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai in April 2013, to position Dubai and the UAE at the forefront of medical innovation.

About ‘Omniyat Dania’ ProjectOmniyat Dania was established by Dana Al Askari and Hasan Alami in the memory of their daughter, Dania Alami, who lost her fight to cancer in 2010 a week short of her 13th birthday. In April 2008, Dania was diagnosed with a rare cancer (rhabdomyosarcoma) that accounts for 3% of childhood cancers. After losing Dania, her family sought solace through their tireless efforts supporting children with cancer.

Omniyat Dania, in partnership with Al Jalila Foundation, honours Dania’s legacy whilst spreading hope and joy to children with cancer. 100% of the funds raised through Omniyat Dania will be invested in medical treatment and research of childhood cancer in the UAE so that the investments of today will be the cures of tomorrow.