The three scents will make their debut at a special party Thursday, March 15 at 7 p.m. at:

Dark Delicacies

3512 Magnolia Blvd.

Burbank, CA91505

818-556-6660

All three perfume oils will retail for $26 each for a 5 ml bottle, and a portion of all proceeds will benefit Hero Initiative, the first federally recognized not-for-profit organization dedicated to helping comic book creators in medical and financial need.

Best of all, Dawn creator Joseph Michael Linsner and Top Cow Productions’ Echoes artist Rahsan Ekedal will be in attendance at the party! Don’t miss this exclusive evening to get your scents, sketches and signatures!

And fans of Matt Wagner’s Grendel will be able to pick up a copy of Hero Comics featuring a Grendel cover for a mere $1, a $4 value!

All three scents will be available to the general public starting April 4th, 2012 at www.blackphoenixalchemylab.com

"As an artist, I've spent the last 20 years trying to animate the world that Dawn lives in. I am thankful to BPAL for bringing another rich dimension of that reality to life,” said Joseph Michael Linsner, who will also be Hero Initiative’s guest all weekend at WonderCon in Anaheim, CA March 16-18.

“We love working with the Hero Initiative,” said Kathy Flynn of Black Phoenix. “All of us at BPAL are huge comic fans, so we really enjoy working with such fabulous creators, and introducing our customers to great comics they may have overlooked. And the cause is so worthwhile; it's something we all can get behind.”

About The Hero InitiativeThe Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterday’s creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It’s a chance for all of us to give back something to the people who have given us so much enjoyment.

Since its inception, The Hero Initiative has had the good fortune to grant over $500,000 to the comic book veterans who have paved the way for those in the industry today. For more information go to www.heroinitiative.org or call 626-676-6354.

About Black Phoenix Alchemy Lab (www.blackphoenixalchemylab.com) is a small fragrance house that specializes in formulating intriguing, compelling body and household blends that run the aesthetic gamut of fin de siecle, romance era, Renaissance, Medieval and Victorian, and include pagan and mythological blends and horror / Gothic-themed scents.

Black Phoenix has several literature-based fragrance lines, including The Last Unicorn, Alice in Wonderland, and the works of Neil Gaiman, and H.P. Lovecraft.

Last year saw the release of a line of scents based on classic role playing games.

They have over two decades of experience in the field, and all of their products are hand-blended in their laboratory. Black Phoenix does not test on animals.