First off, I understand. You’re writing about an extremely fast-moving field full of jargon and enthusiastic people with grand visions. Given all this excitement, there must be plenty to write about, but you don’t know much (or even anything) about the field. You probably know as little about AI as I know about, say, tannery. But where tannery evolves only very slowly and involves very concrete materials and mechanics, AI moves at breakneck speed and few of those words that get thrown around seem to refer to anything you can touch or see. There’s a feeling that you need to write about the latest developments NOW before they are superseded, but it’s hard to see where to even begin to decipher the strange things those AI researchers say. And of course you want to write something readable, and clickable, and you don’t have much time. It can’t be easy.

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