Ellen MacArthur Cancer Trust - Round Britain 2017

Into the Blue are supporting the Ellen MacArthur Cancer Trust by running the communications and PR for the project over a national scale from the initial public launch, which included a social media teaser campaign and strong regional and national coverage, through to the finish back in Largs at the end of September.

On Tuesday, 10th January 2017, Dame Ellen MacArthur was in London to launch an ambitious, national project. Round Britain is a project that is set to run from May to September that will see 100 young people in recovery from cancer sail around Britain in a relay visiting over 60 towns and cities.

Into the Blue are supporting the Ellen MacArthur Cancer Trust by running the communications and PR for the project from the initial launch to the end of post project PR over a national scale. We are working towards getting people to connect and interact with the project over print, online, broadcast and social media to share the great work the Trust does.