• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

The creative, done in-house, is organic as Universal Parks & Resorts in Hollywood and Orlando is a unit of Comcast NBCUniversal, which is airing the game on Sunday from U.S. Bank in Minneapolis.

The spot is scheduled to air in its full one-minute version during pre-Game and then in a 30-second version at half time.

Support includes Internet and social media.

The placement also puts Universal in front of an anticipated 111 million viewers ahead of its rival, Disney, which does a post-game spot with one of the Big Game’s top players, who answers the question, “You’ve just won the Super Bowl . . . What are you doing next?” by replying, “I’m going to Disney World.”

In the Universal Resorts spot, Manning coaches families on how to take their vacation to the next level at Universal Orlando Resort and Universal Studios Hollywood.

"This is your moment," Manning says as the quarterback of a family starting its day at a Universal theme park. "You are more than a team. You are a family. Now let's get out there and play."

As they roam the area, Manning encourages people to “Push your vacation to 110%.”

On one of the intense roller coasters, he screams, “Fear is never an option.”

The spot is filled with a bevy of football references.

In the Wizarding World of Harry Potter section of the park, he offers, “I really wanted to play Quidditch, but we’re kind of a football family.”

At the Transformers section, an oversize Bot proclaims, “All hail Megatron,” to which Manning replies, “Didn’t you play for Detroit?” referring to former Lions wide receiver Calvin Jones. To which Megatron replies, “The sight of you sickens me.”

At the end of the day, while trying to organize a family photo with the Minions, he yells, “Omaha.”

A voiceover then offers, “The off-season is on. So take your vacation to the next level," with a tag to both the Hollywood and Orlando destinations.