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TRANSFORMERS Mania Hits @ Midnight Madness Event

Calling
all TRANSFORMERS fans! In conjunction with the TRANSFORMERS: THE LAST KNIGHT
movie release in June, Hasbro Toy (Malaysia) has once again organised the
exciting Midnight Madness Event to first launch movie tie-in merchandise. The
exclusive movie tie-in merchandise was revealed to scores of dedicated fans at Toys
“R” Us in Mid Valley Megamall when the clock struck midnight. On top of being
the first to get hold of movie tie-in merchandise, fans were also able to get
hold of limited edition Deluxe and Voyager class figures as gifts-with-purchase.

Before
the doors opened, fans were treated to a meet-and-greet session with TRANSFORMERS
characters Optimus Prime and Bumblebee. Ten lucky winners also walked away with
TRANSFORMERS: THE LAST KNIGHT merchandise by participating in the Facebook
Photo Pose Contest. In addition, Toys “R” Us went on Facebook Live with the
crowd and those featured won prizes on the spot just by participating in the interactive
session.

Prior
to the release of Hasbro’s first wave of toys and consumer products inspired by
the TRANSFORMERS: THE LAST KNIGHT movie, the REVEAL YOUR SHIELD programme kicked-off
worldwide on 25 April on TRANSFORMERS’ digital and social channels with a week’s
worth of exclusive content inspired by
TRANSFORMERS: THE LAST KNIGHT, including a video featuring a new action figure,
BARRICADE.

Part of the activities that
were carried out at the Midnight Madness Event was the Facebook Live session
whereby participants get to win prizes by answering a simple question for those
watching on Facebook.

Not
only that, the TRANSFORMERS have found their allies as Influencers declared
their allegiance to the Autobots or Decepticons on their social channels throughout
the weeks of celebrations leading up to the release of the movie.