The Google Without Google Trend

Here is an interesting link that I found when reading John Battelle’s Searchblog. What caught my attention was that this is not the first time I’ve run across web extensions or sites that have been built with the sole purpose of excluding content (Google or Wikipedia content to be specific) from SERPs (Search Engine Result Pages). Why exclude these most trusted of sources? Is Google becoming so ubiquitous that they have started to dilute their search results in the eyes of consumers? Or maybe Google is simply becoming over played? Like any flash-in-the-pan pop start, there is only so much of a good thing that people can take before they start to look elsewhere just for the sake of change. Is the day approaching when people will turn to other “Cuil” new sites for more unbiased search results?