Facebook recently implemented an updated version of the Custom Audience and Conversion pixels. Naturally I wanted to try out the new pixel knowing that eventually I would need to migrate to using it, instead of the older pixels. Easier said then done: there was/are not a lot of clear step-by-step guides explaining how to install […]

If you market online frequently, the answer to that question is inevitably “yes.” One of the biggest challenges to effective measurement is data living in “silos.” A set of data points here, another set there, yet a third in some other far off database, all with walls (or huge excel sheets and lots of pivot […]