Friday, 31 July 2015

Trending Changing Arabic Perfume Industry Marketplace Dynamics

Arabian Perfume Industry is Evolving

The
evolution of Arabic fragrance industry continues to surprise us. Traditional scents
are finding an increasing presence on high street shelves across European nations
that have traditionally been more inclined towards premium, French fragrances. This
growing awareness about fragrant essential oils is also the result of a
consumer preferences towards the lesser processed, more organic way of living. Traditional
Agarwood and Oudhfragrances
are now finding a consumer demographic that once seemed impractical to pursue.

Understand the Discussion

This
does not mean that the fundamentals at the heart of Islamic lifestyles are
being challenged. Just that the industry is now is more forthcoming in
explaining themselves to the international consumer. Regional retail stores are
ready to talk about their bespoke creations. At a time when handmade and organically
produced goods are the preferred choice of a well-informed consumer, the
perfume retail sector is witnessing increased impetus from perfumery brands
that have a heritage of using only natural ingredients.

The
Middle East scent market that once looked like
a poor cousin of the international marketplace has also gotten over its hangover
of the duty-free segment. The marriage of massive discounts and branded fragrances
meant that the duty-free niche which had become extremely potent, too strong to
the extent that manufacturers had become averse to exploring prospective
markets. Today, Arab-based
perfume-makers are entering into contractual agreements with upcoming
and established airports across the world rather than depending upon regional
airports only. The local perfume industry is welcoming international businesses,
becoming more competitive, ready to flourish outside the duty-free zone too.

The
Arab retail sector in the niche of natural
perfumes had been limited to traditional souks. Now, the presence is
gaining bigger footprints, including the online format. As consumers move to tablets
and smartphones for their shopping requirements, essential oils and perfumes too
have an eager audience, ready to explore and buy rather than visiting glitzy but
faraway shopping malls. This does not mean that souks have become irrelevant. Many
foreign nations still visit them. The footfalls are an everyday affair and this
serves the purpose of making the global audience aware about the power of essential oils—from
fragrances to aromatherapy to therapeutic uses.

Changes are Widespread, in Favor of Arabic Perfume Industry

Changes are also underway in terms legacy brands
being replaced by new entrants, smaller players who have something more
contemporary to offer. It is not just about selling the same wine in a new
bottle. The products are better curated for the international audience. The scent
tones have been made more subtle while essential oil blends for different
therapies are being promoted on social media channels. This serves the dual
purpose of engaging potential buyers and increasing overall awareness levels. With
web-fueled liberalization, smaller perfume makers are finding space, which is also
making the market better price positioned.

We will continue with this discussion, updating you about the latest in traditional perfume-making industry with Islamic roots...