Analysis: Israel’s PR machine fails yet again

The IDF had hoped to obtain a complete media blackout and planned to jam the signals from the Mavi Marmara. This did not work and the cameras on the boat successfully transmitted images throughout most of the takeover and enabled the activists to get their message out about the Israeli “aggression.”

Without an Israeli response – which came out later in the day and seemingly proved that the soldiers acted in self defense – the media was full of one-sided reports based on Al Jazeera. What Israel needs to realize is that in today’s media world, every minute counts.