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Friday, September 5, 2014

How push notifications effect engagement

Users who enable push notifications from mobile applications average 88% more launches of those apps compared with users who disable push notifications, according to a recent report from Localytics.

The increased usage is even more pronounced for certain app categories. For example, e-commerce apps register a 278% lift in engagement on average when push notifications are enabled and music app engagement jumps 177%, the analysis found.

Other categories, such as sports and health & fitness apps, register smaller average boost in engagement, though the increase is still significant (36% and 34%, respectively).

Below, additional key findings from the report, which was based on data from 28,000 iOS and Android apps.