Summer mode is still on and we can feel it in the social trends, such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. Also, what if we tell you that Little Mix performed in a McDonald’s? Yup! Keep reading to find out more!

Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team…Read More

Influencers now represent a core pillar of marketing campaigns. For example, influencers are seen as important for 94% of fashion brands when planning a product launch. But an influencer campaign with the right Twitter strategy and relevance research can be beneficial for digital marketers in any industry. Done right, your brand will be associated with aspirational figures, reach a larger portion of your target audience, and drive a larger share of the online conversation. Read More

In 2015, Social Chain became a social media and influencer agency that the industry needed to sit up and take notice of. Their rapid growth saw them nominated in the UK Agency Awards, a social media stunt, and winning Social Agency Of The Year in The Drum Network Awards. Having gained PR attention with a large roster of well followed parody and themed accounts, a Buzzfeed feature famously reported that the agency could get something trending within half-an-hour from a standing start whenever they felt like it. This type of social muscle is impressive, but to acquire clients like Disney, Universal, and Microsoft for an influencer campaign you need to be delivering something more than a social party trick, so what else is required? Read More

Let’s face it, Christmas campaigns are a big deal. Not just for the viewers who wait in anticipation of the biggest holiday of the year, but also for advertisers and marketers looking to boost brand awareness. In the past few years, Christmas adverts have become an entity in themselves. And this year was no different. A Twitter poll conducted by SocialBro saw Sainsbury’s #ChristmasIsForSharing ahead of John Lewis’ #ManOnTheMoon by just four percent, this follows big campaigns from both of them last year.Read More

In May of this year, Dr Barry Gale became an unlikely star in the eyes of football fans on social media. Southampton Football Club’s new Player Integration Officer (played by comedian Tom Davis) lead one of the most socially successful kit launches in a campaign that humorously overplayed the importance of the kit’s iconic stripes. It has picked up a string of accolades, including scooping the Best Sports/Leisure/Travel Social Media Strategy award at this year’s Social Buzz Awards. Read More

What’s better than generating a buzz? Winning one! The Social Buzz Awards were held in London on Wednesday to reward the most outstanding work in social media marketing, and we’ve been gorging ourselves on the outstanding campaigns that were showcased on the nominations list. We also kept a keen eye on what was happening on Twitter, discovering who was influencing the conversation, what devices people were using, and some of the primary personality insights of people at the event. We also noticed that those Tweeting about the awards were more conscientious than the average UK Tweeter, and much more. Read More

This year’s Black Friday (27th November) is set to be the first time in history when Brits spend over £1 billion in a single day, according to research by Experian and IMRG. It works out at around £16 per individual, and will be followed by Cyber Monday (30th Nov) which is expected to add a further £943 million in sales for British retailers. Combined with the weekend sales, these four days represent over £2 billion worth of revenue for retailers. An intense focus on Black Friday deals and sales may drive revenue on the day, but with smart utilisation of Twitter analytics and a mapped out follow-up plan, you can turn Black Friday into longer-term retail gold. Read More

With Halloween, Black Friday and Christmas upon us, brands are sure to fire up their marketing campaigns. Whether in-store, experiential or digital, marketing teams all over the world are gearing up for their biggest time of the year. Twitter, will no doubt be on everyone’s agenda too, so here’s a short guide to building successful Twitter marketing campaigns. Read More

This week in social media we look at some of the spookiest brands and Twitter trends in the run up to Halloween, as well as running down a few of our favourite polls from brands who are thoroughly enjoying Twitter’s newest feature. Read on, if you dare… (you probably do dare, in fact, we’d like you to dare as there’s some good stuff to check out) Read More