The home kit is said by the club to closely resemble the strip from the 1981-82 season when Villa won the European Cup.

The away kit is described as "white and blackcurrant" quarters.

Prices include £50 for the long-sleeved adult shirt, £46 for the short-sleeved shirt and women's shirt, £40 for the junior shirt and £51 for the goalkeeper jersey. Replica socks and shorts are also on sale.

Players modelling the new strip in the official photos were Gabriel Agbonlahor, Andreas Weimann, Ron Vlaar - and striker Christian Benteke, who is believed to be wanted by a number of clubs.

Gabriel Agbonlahor models the Villa home kit for 2013-14

A club statement said: "Both the home and away jerseys will offer players and fans a more slim-fit style from last season, offering maximum comfort.

"The home shirt retains the traditional look of Villa kits from past eras, closely resembling the shirt worn in the European Cup-winning season of 1981-82.

"The sleeves and collarbone of the home jersey have mesh inserts that give maximum breathability to the garment. The shirt also has a stylish striped v-neck collar and the reverse is embossed with the club's 'Prepared' motto.

"The away jersey is a modern design with white and blackcurrant quarters adorning both the front and the rear.

"This new cross-colour is also incorporated into the design of the collars and cuffs.