Strategic Communications is the means by which good companies build great relationships, enhance their brand value proposition and secure
reputation - even during periods of volatility. For a communications plan to be effective there must be clear and strong alignment between the
objectives of an organization and the benefits it brings to its customers or stakeholders. Integrating communications planning with branding initiatives
and stakeholder relations is essential to managing a company's interactions with its employees, customers, clients, communities, government, media
and other stakeholders. This is what Strategic Communications is all about.