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Let's be honest, we all judge books by their cover. Despite what we were taught in elementary school, it's hard not to be enticed by a pretty cover. It's the first impression; the reason companies spend a lot of time and money on branding.

image: Txaber

Beer companies, particularly in the age of craft breweries, are in a constant battle to one-up each other for the slickest, wittiest, and hippest packaging. But Spanish design agency Txaberturned that thinking upside down (or inside out) with a design that uses the simple beauty of the beer itself. The designs for these bottles and cans is focused on removing the cover as much as possible, and in the process has made a very good first impression.

Personally, these designs make me want to crack open a nice pilsner or golden ale...and second guess any decisions I might have made for a pale lager.