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Vision: "To continually enrich its leadership position as an Agri-Business Cooperative of Haryana". Mission: "To play a leading role in serving the economic interests of the farmers of the State by providing viable and efficient support", Website Administrator: Saurabh Agnihotri, DGM(Systems), (Email: hafed@hry.nic.in)

HAFED is one of the few top brands known for its quality products among the consumers. HAFED’s products are available at HAFED’s Retail Outlets/ Consignee Agents in Chandigarh, Delhi, Haryana, Punjab, Kolkatta, Himachal Pradesh, J & K and Bangalore. HAFED’s products are also being sold through retail outlets of Kendriya Bhandar, National Consumer Cooperative Federation, Nafed, State Civil Supplies Cooperatives in Delhi & Himachal Pradesh etc. HAFED is marketing the following consumer products in various packings :-

The sale of HAFED consumer products of the last five years are as under:

(Rs. In crores)

YEAR

SALE

2010-11

56.31

2011-12

75.98

2012-13

77.82

2013-14

78.53

2014-15

91.73

2015-16

(Upto 30.09.2015)

35.64

EXPORTS

HAFED exported its Basmati Rice to the countries like Australia, U.K. and U.A.E. in the year 2007 after a gap of 20 years. Since then, HAFED has exported its Rice to different countries like Asutralia, UK, Saudi Arabia, Dubai & US.

Recently, in order to ensure marketing of HAFED products in the U.S.A. market, a long term planning has been made and a distributor has been appointed in USA. Till now, HAFED has successfully exported 100 MTs of Basmati Rice and to explore the market, 3 MTs of Mustard Seed Oil has also been exported in the US market through the distributor.