Brian Ashcraft

China Joy, the country's biggest game convention, is right around the corner. And that means there will be games, gamers, and booth companions.

Chinese game company Uuzu Games might make casual games, but its attitude towards its China Joy showgirls is anything but casual. Uuzu is already running photos of its booth companions to get Chinese gamers excited about its...browser games?

In years past, China Joy tightened the rules regarding booth companion outfits. But as wanna-be models continue to use trade shows as a jumping off point for internet and mainstream fame, that looks to be a losing battle.