Pay Per Click (PPC)

We manage Pay-Per-Click (PPC) campaigns on Google Adwords and Bing/Yahoo. Our team is certified by Google as Google Adwords Professionals and Google Analytics Certified Partners. We differentiate ourselves from other pay-per-click management companies by providing more transparency in our PPC techniques and better results. We back this up by not requiring a long term contract for our services. If at anytime, you don’t feel that your getting a positive return on your ad spend, we can pause all efforts. We know that keeping happy clients is all about keeping an open line of communication and delivering results.

We provide a report at the start of every month which shows how the campaigns performed in prior months, it details the optimization techniques that we used and includes our recommendations for improving performance. If your running your own pay-per-click campaign or if you have a PPC management company and you are not sure if you are not sure your getting the most leads for your budget, let us take a look for free. We can tell you if we see issues that need to be addressed that will save you money and produce more leads.

One of the most effective types of PPC campaigns is a remarketing campaign. In a remarketing campaign, visitors who come to your site (via any source) will be “cookied” with a small amount of data which basically just says that they have visited your site. They are then a part of your remarketing list. We can then show banner ads to your remarketing list for an appropriate amount of time after their first visit to remind them about your brand and to bring them back to get them to convert into a lead or customer. Remarketing clicks in general are much less expensive than standard clicks and the conversion rates are typically much higher.

Related Blog Posts

Which Attribution Model to Use for Which Type of...

The marketing field has gotten increasingly more complicated as technology has taken over our lives. Once upon a time, "marketing" was synonymous with advertising, creative thinking, idea generation, ...

Facebook can prove to be an extremely effective marketing tool--if your business is able to reach the right audience. More than a billion people actively use Facebook, meaning that many of your target...

Continually increasing revenue as an organization, whether you’re a large Fortune 1000 company or a small business, will always be one of the main goals. It is easier said than done, however, at its...

We are a full service marketing agency located in Connecticut specializing in digital marketing including search engine optimization, pay-per-click campaign management, website design, email marketing and social media marketing.