Caldecotte Lake Business Park: a new visual identity rollout across all marketing channels

Client: Columbia Threadneedle Investments

Mindbomb Creative successfully pitched to develop, implement and manage all aspects of marketing at Caldecotte Lake Business Park in Milton Keynes. Initially working through the consultation phase with our clients at Columbia Threadneedle and the key agencies CBRE London and Bidwells LLP, Mindbomb delivered a new identity for roll out both at the business park, with the creation of oak and steel totems, online with the production of a responsive website and a full suite of marketing materials. As part of an ongoing project our involvement includes marketing support, copywriting plus commissioning and art direction of new interior, aerial and local area photography.

Columbia Threadneedle Investments is a leading global asset management group, present in 18 countries across North America, Europe, Asia Pacific and the Middle East. Our work with Columbia Threadneedle focuses primarily on commercial property investment activity in the UK, helping to build the brand of each asset through the creation and execution of class leading marketing initiatives.