Rediff’s Leading Realtime News Application Now Available on the Windows 8 Platform

Users can catch India as it happens across 30,000 Indian and International News Sources on a range of devices using the latest Microsoft Operating System

Mumbai, India, November 6, 2012 - Rediff.com India Limited (Nasdaq: REDF), India’s leading online provider of news, information, communication, entertainment and shopping services, today announced the launch of its Realtime News App for Microsoft’s latest operating system, Windows 8. The launch marks the company’s continued efforts to innovate the delivery of information to users across multiple devices and technology platforms, and extend its leadership in the online news marketplace.

Rediff’s Realtime News App now brings India as it happens to the new generation of touch screen devices and laptops powered by the Windows 8 operating system. The user interface conforms to the Metro UX style of the Windows 8 platform, thus enabling a seamless experience while browsing the app for news.

With the latest headlines and top stories visible at a glance, users now have a better sense of what is happening at that moment across 30,000 Indian and International publications. Users can simply swipe and touch their surface tablets or enjoy the desktop version of the app.

The top stories are presented in an image-rich, tiled view organized into six categories of Top News, World News, Entertainment, Business, Cricket and Sports. Choosing a category tile takes the user to the top stories in that category. The top stories are consolidated by clustering all the available news articles in that category. Selecting a story takes the user to the full article on the original news source.

Additionally, readers can share articles with their family, friends and colleagues using the Windows 8 Share charm, without leaving the application they are currently using. Windows 8 live tile notifications keep the user updated with the latest headlines that are being published, even when the app is not fired up. The app conforms to the snapped view of Windows 8 thus enabling the user to follow news while doing other things on the device.

Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd., stated, “We believe the large scale adoption of broadband on PC and mobile devices in India is imminent and we continue to focus on our vision and strategy of positioning Rediff for the anticipated explosion of growth. The development of our applications, specifically for the Realtime News service, is a deliberate step in that direction.”

Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

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