The Story of Guinness® Draught

Rich and creamy. Distinctively black. Velvety in its finish. This iconic beer is defined by harmony. Sip after sip, sweet counters bitter as the malt arrives on cue to compliment a base of roasted barley. Just as the unmistakable white head sits flush atop the dark beer, so do the flavors counter and combine perfectly. This is our greatest innovation. Truly unique. Perfectly balanced. Made of More™.

Developed in 1959, this beer was our brewers’ celebration of Arthur Guinness signing his 9,000-year lease – a fitting way to mark 200 years of groundbreaking brewing. With a skillful pairing of nitrogen gas and carbon dioxide, the smooth, velvety texture was born. Distinguished by its legendary stormy surge upon pouring, Guinness Draught brewed up a storm all of its own. It established itself as the top-selling Guinness beer with lightning speed. Drinkers were instantly drawn to its complexity; its bold combination of flavors made a lasting impression. Guinness Draught was an unparalleled success.

Guinness® - the art of barley roasting

Guinness® - the art of barley roasting

Pouring The Perfect Pint

We spent a long time crafting this beer, which is why we’re so passionate about the pour. This is how we ensure that every single mouthful of the black stuff tastes exactly as our expert brewers intended. There are six steps to pouring an impeccable pint of Guinness; it’s all in the detail, from the tilt of the glass to the surge and the settle, culminating in a beer that’s made to be savored.