Ask These 3 Questions Before Hiring a Marketing Agency

Hiring a digital marketing agency for your company is a decision that shouldn’t be taken lightly. No two agencies are alike, and every agency may not be a good fit for you because of various reasons. The truth is the right online marketing agency can be invaluable to an organization. When they work with other clients in the same industry as you, then you can have a little more confidence they will be able to target your audience, improve conversions, create new customers, retain existing customers and boost the bottom line overall. Before you make the decision to hire a marketing agency, ask these three questions.

Why is it Important For You To Hire A Marketing Agency?

If you don’t know the main reasons why you need to hire a marketing strategy consulting company, then the company won’t know how to help you. Consider the services you need, such as email promotions, local advertising, sales letters, television ads, radio ads and more. When you know what services you need, you can develop a projected budget and decide at that time whether it’s worth it to work with a smaller local marketing agency or if a larger agency is the best way to go.

What Questions Do I Need to Ask?

Every digital marketing agency has their sales pitches ready to go when you interview them. However, when you ask them questions, they may have to go off course a bit, which is what you want. Some questions to consider asking the online marketing agency include:

What competitors in my industry do you work with?

How do you determine a successful campaign?

How involved will you be in my company?

What is the culture like in your company?

How have you been able to overcome a failed project in the past?

What Questions Should I Expect The Agency to Ask Me?

What may be even more important than the questions you ask a digital marketing agency is the questions they ask you. You want the agency to be engaged and show they clearly know your business because of the due diligence they’ve done. The best ways to find this information out is to see if the agency asks these questions:

What are the biggest goals you have in the next 12-24 months?

What marketing mistakes have you made in the past?

How would you like your brand to be perceived?

Who are your main competitors and what distinguishes you from them?

What obstacles do you have currently or have overcome in the past?

At Humble Bear, our expertise goes well beyond simply online marketing. We enjoy working with each of our clients on a daily basis to help them improve their business. It’s not only our job to understand your company and provide the best marketing services, it’s our passion and desire. To learn more about how we can help your business thrive, contact us today.