Tennessee Titans quarterback VINCE YOUNG is the 2006 DIET PEPSI NFL ROOKIE OF THE YEAR, Diet Pepsi and the National Football League announced today. http://www.superbowl.com/rookies/vote
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Was there any doubt ?

As we all know...Especially in the South. And, more especially, in Houston....Coke is #1. Dr Pepper is #2. Pepsi / Diet Pepsi is somewhere around #3.
So, with that analogy....VY was the #3 ROY. That's about right.