Avon Tyres has appointed Netherlands-based wholesaler Tyre Trading International (TTI) its distributor for the Benelux markets and for the north of Germany.

Owned by Peter-Alexander van ‘t Hof, TTI celebrates 30 years in the tyre business this year, but has been an established family business for four generations. The company offers a 24-hour delivery service to its customers in the Benelux region and northern Germany from its own warehouse and its two other companies, Van Aalderen Twen-Tyre in the Netherlands and Reifen Kraftwerk GmbH in the Ruhr area of Germany.

“The Avon brand is a great addition to our family business,” comments van ’t Hof. “The European-made range provides premium products, with ‘A’ grade labels for wet grip, and is backed by superb service and a new look marketing campaign. We are looking forward to working with Avon and building our mutual business.”

Jaap van Wessum, European sales director at Avon Tyres, adds: “Avon Tyres is attracting a number of new distributors across Europe. The combination of our new product line up, marketing campaign, social media activities and British heritage makes Avon an appealing brand. We are very pleased to see so much interest in our brand, with the appointment of TTI/Van Aalderen/Reifen Kraftwerk in Benelux and Northern Germany, and other new distributors in Europe.”