Meet the Browns led all new releases on its way to capturing the number one spot on this week's sales chart. However, its opening week sales of $8.75 million from 474,000 units were not strong to say the least and were behind the $10.64 million in sales generated by Vantage Point. It is important to note that the latter film sold only 407,000 units and only earned more thanks to a higher per unit price.
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Another week without a marquee first-run release, but that's not surprising given the time of year. There are a few releases that were contenders for DVD Pick of the Week, including two TV on DVD releases: 30 Days - The Complete Second Season - Buy from Amazon and Mad Men - Season One - Buy from Amazon: DVD or Blu-ray. Both are worthy for different reasons, and if I were forced to pick one, I'd probably just flip a coin, so I might as well award them both the DVD Pick of the Week.
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A mixed week at the box office, but the overall box office was a little higher than expected. That said, at $107 million the total was down 6% from last weekend. More importantly, it was down 16% from the same weekend last year. 2008 has fallen behind 2007's pace in terms of ticket sales and it up in terms of dollars by less than 1%, $2.12 billion to $2.11 billion. This lead might not hold up until the weekend.
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Four wide releases this week, but only two have a real shot at top spot. In fact, the other two don't really have a shot at the top five. Add in Horton Hears a Who and there should be a three-way race for first place. If Horton can pull off a victory, it would be amazing, since is already the only film released in 2008 that has repeated as box office champion.
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There was not one, not two, not three, but six films that landed in the $10,000 club on the per theater chart over the weekend (not counting the three IMAX films that did the same). Topping the charts was the re-release of Contempt, again, which earned $13,946 in one theater, which was down less than 6% from last weekend. Planet B-Boy opened in second place with $13,889, missing first place on the per theater chart by a microscopic $57. Boarding Gate had a bit of separation between the rest of the films earning $11,440 in its one theater. On the other hand, Under the Same Moon, Love Songs, and Meet the Browns were all within a few hundred dollars of each other with per theater averages of $10,414, $10,244, and $10,011.
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Easter Weekend is not regarded as a long weekend and expectations were not unreasonably high. However, a few films missed expectations and this left the box office on the south side of predictions. Overall, films earned $113 million over the weekend, which was down 6% from last weekend. More importantly, it was down nearly 16% from the same weekend last year. Hopefully things will turn around in April, because I don't see that happening next weekend.
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Slow week for top-notch websites with only one film that was even in contention for the Weekly Website Award. Fortunately, Drillbit Taylor - Official Site is such a good site it could have won if it was a busy week.
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It's Easter weekend, which is a rather big holiday up here in Canada, but is not even considered a long weekend in the United States. We celebrate it by eating lots of chocolate bunnies (ears first) and cheering or favorite NHL teams into the play-offs. (Or if you are from Toronto saying, "Next year will be different." (...No it won't.)) But there are new wide releases to check out, three of them, in fact. We also have the second weekend for the biggest opener of the year, which is aiming to become repeat champion at the box office.
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2008 stumbled last month and there doesn't seem to be many potential blockbusters this month. By the end of March last year, there were three films releases that would reach $100 million, including one that reached $200 million, and two others that missed that milestone by less than $5 million. This year, we could enter April without a single $100 million movie.
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