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AICS
VOLUME 41 NUMBER 8 AUGUST, 1977
COMPASS
Association Sponsors First Marketing Workshop in Atlanta
1 «
AICS will present its first High School Marketing Workshop, with thir-teen star performers, on August 18-20 in Atlanta. Designed by the AICS Man-agement Education Subcommittee us-ing information supplied by the mem-bership in a recent survey, it will be a "nuts and bolts" session with down-to-earth, usable techniques for attracting and exciting high school students. The presenters have been chosen because of their singular success and their proven ability to deliver concrete ideas from the platform. They come from all parts of the country bringing a variety of ways and means to meet the challenges ,of the future.
The theme of the Workshop is "Get-ting Your Share—Why Not Get It All!" There will be a total of five separate sections, three on August 19 and two on August 20. Each section will be given several times a day, so that everyone will have the opportunity to attend all sections, and in small groups, thus facilitating increased interaction be-tween participants and presenters. In addition, there will be several general sessions.
An ice-breaker will be sponsored by South-Western Publishing Company on Thursday evening, August 18. AICS Executive Vice-President Stephen B. Friedheim will open Friday's general session with a Workshop Overview; he will be followed by Jan Eisenhour of the Executive Secretarial School of Dallas, Texas, with a talk on "High School Marketing—Getting the Lead." The three Friday sessions will be:
"The High School Presentation," led by Oscar Adams of the Bryman School in Phoenix, and Carol Mohling of Trend Systems in Vancouver, Wash-ington.
"The Referral," presented by Milton Parlow of Patricia Stevens Career Col-lege and Finishing School in Milwau-kee, and Rosemary Duggan of the Wood School in New York.
"Using Media and Direct Mail," pre-sented by John A. Yenna of Johnson & Wales College in Providence, Rhode Island, and Mike Schutte of Wyoming Technical Institute in Laramie.
A wrap-up panel in the late afternoon will be chaired by Jan Eisenhour.
(Continued on page 10)
Mr. John Hauer (center), President of the National College of Business, Rapid City, SD, re-ceived the 1977 Distinguished Service Award from the United Schools and Colleges Associa-tion. Presenting the award are entertainer Art Linkletter and George Shinn, founder of a nation-wide business consulting firm.
CETA Committee Reports Activities
In January 1977, the AICS Board of Directors approved the appointment of an Ad Hoc Committee on CETA Legis-lation and Other Opportunities. Ms. Mary Hamm Willard, Lamson Busi-ness College, Phoenix, AZ, was ap-pointed to chair the committee, with committee members including Mr. Pe-ter Hobbs, San Diego College of Busi-ness, San Diego, CA; Mr. Richard Gay-lord, Long Beach College of Business, Long Beach, CA; and Mr. J. Michael Griffin, Griffin Business College, Seat-tle, WA.
The first project the committee un-dertook was conducting a survey on AICS institutions involved in CETA. The survey, with 214 institutions re-sponding, showed that approximately 130 AICS institutions have been in-volved in CETA programs. An almost equal number of schools sought out CETA students as those that were re-ferred to without solicitation.
The survey also revealed that mone-tarily AICS institutions are not receiv-ing as much as they did in 1976. 2,050 contracts were funded in 1976 with $2.9 million. In 1977, 1,218 contracts were funded with $1.3 million.
The committee has been involved in making presentations at different re-gional association meetings, as well as contacting officials in Washington, D.C. to inform them of AICS's desire to participate in CETA. The committee is also in the process of formulating plans for the Association to undertake in the future regarding the CETA project.
The Ad Hoc Committee on CETA will meet in Phoenix, AZ, on August 9 to discuss future possibilities for AICS action.
In This Issue:
Convention Program
page 6
Staff Sketches
page 9
Marketing Workshop
page 1
CETA Report
page 1
ASSOCIATION OF INDEPENDENT COLLEGES AND SCHOOLS

Accrediting Council for Independent Colleges and Schools. All rights reserved.

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i
AICS
VOLUME 41 NUMBER 8 AUGUST, 1977
COMPASS
Association Sponsors First Marketing Workshop in Atlanta
1 «
AICS will present its first High School Marketing Workshop, with thir-teen star performers, on August 18-20 in Atlanta. Designed by the AICS Man-agement Education Subcommittee us-ing information supplied by the mem-bership in a recent survey, it will be a "nuts and bolts" session with down-to-earth, usable techniques for attracting and exciting high school students. The presenters have been chosen because of their singular success and their proven ability to deliver concrete ideas from the platform. They come from all parts of the country bringing a variety of ways and means to meet the challenges ,of the future.
The theme of the Workshop is "Get-ting Your Share—Why Not Get It All!" There will be a total of five separate sections, three on August 19 and two on August 20. Each section will be given several times a day, so that everyone will have the opportunity to attend all sections, and in small groups, thus facilitating increased interaction be-tween participants and presenters. In addition, there will be several general sessions.
An ice-breaker will be sponsored by South-Western Publishing Company on Thursday evening, August 18. AICS Executive Vice-President Stephen B. Friedheim will open Friday's general session with a Workshop Overview; he will be followed by Jan Eisenhour of the Executive Secretarial School of Dallas, Texas, with a talk on "High School Marketing—Getting the Lead." The three Friday sessions will be:
"The High School Presentation," led by Oscar Adams of the Bryman School in Phoenix, and Carol Mohling of Trend Systems in Vancouver, Wash-ington.
"The Referral," presented by Milton Parlow of Patricia Stevens Career Col-lege and Finishing School in Milwau-kee, and Rosemary Duggan of the Wood School in New York.
"Using Media and Direct Mail," pre-sented by John A. Yenna of Johnson & Wales College in Providence, Rhode Island, and Mike Schutte of Wyoming Technical Institute in Laramie.
A wrap-up panel in the late afternoon will be chaired by Jan Eisenhour.
(Continued on page 10)
Mr. John Hauer (center), President of the National College of Business, Rapid City, SD, re-ceived the 1977 Distinguished Service Award from the United Schools and Colleges Associa-tion. Presenting the award are entertainer Art Linkletter and George Shinn, founder of a nation-wide business consulting firm.
CETA Committee Reports Activities
In January 1977, the AICS Board of Directors approved the appointment of an Ad Hoc Committee on CETA Legis-lation and Other Opportunities. Ms. Mary Hamm Willard, Lamson Busi-ness College, Phoenix, AZ, was ap-pointed to chair the committee, with committee members including Mr. Pe-ter Hobbs, San Diego College of Busi-ness, San Diego, CA; Mr. Richard Gay-lord, Long Beach College of Business, Long Beach, CA; and Mr. J. Michael Griffin, Griffin Business College, Seat-tle, WA.
The first project the committee un-dertook was conducting a survey on AICS institutions involved in CETA. The survey, with 214 institutions re-sponding, showed that approximately 130 AICS institutions have been in-volved in CETA programs. An almost equal number of schools sought out CETA students as those that were re-ferred to without solicitation.
The survey also revealed that mone-tarily AICS institutions are not receiv-ing as much as they did in 1976. 2,050 contracts were funded in 1976 with $2.9 million. In 1977, 1,218 contracts were funded with $1.3 million.
The committee has been involved in making presentations at different re-gional association meetings, as well as contacting officials in Washington, D.C. to inform them of AICS's desire to participate in CETA. The committee is also in the process of formulating plans for the Association to undertake in the future regarding the CETA project.
The Ad Hoc Committee on CETA will meet in Phoenix, AZ, on August 9 to discuss future possibilities for AICS action.
In This Issue:
Convention Program
page 6
Staff Sketches
page 9
Marketing Workshop
page 1
CETA Report
page 1
ASSOCIATION OF INDEPENDENT COLLEGES AND SCHOOLS