Marketing Ideas for Bowling Centers

One all-weather sport that just about anyone can enjoy is bowling. Bowling only requires a short investment of your time and is a great way to hang out with friends and family. So how can you implement marketing for bowling to get in more customers?

Fun themes and promotional events will get those casual and expert bowlers through your doors and start knocking some pins down in no time.

Charity Games
Raising money through game nights in your bowling alley is a great way to help charity and get people to help out as well. During these events your customers pay an entrance fee for the lane fees and every time someone bowls a strike or spare, certain amounts will be contributed to the charity. You can even have other contributions for other hits or plays as well. It’s not hard to come up with an ad these days thanks to the internet and social media.

Get Glowing
People usually go out bowling at night and let’s face it, more people are free at night so you should use this to your advantage and get the night owls to flock to your bowling center with Midnight Bowling events. Have glow-in-the-dark lanes and have explosions of color, sound and fun in your bowling alley during these nights. You don’t need to spend a ton of money to transform your bowling alley, you just need to have strobe lights and strategically placed specialty lights and glow in the dark stickers. Once you have established a regular schedule for this type of even you can start adding in some black light-receptive bowling balls and glow tapes to place down the lanes. It is perfectly safe to leave the glow tapes in place since they won’t reflect and glow under other lighting conditions.

Package Deals and Discounts
You don’t need any special strength or skill to enjoy bowling, so it is not surprise that seniors and children can have fun with it too. Have children and enjoy a free game when they have a paying adult or friend along with them. You might want to have a grandparents’ night where kids can bowl at reduced fees while their grandparents can bowl for free, this is a great way to encourage repeat customers in the future. Another way to get more customers is by offering 2 for 1 deals during the summer where more people are opting to stay in town than going away.

It is also important that you keep your current customers satisfied because it is always cheaper to keep a customer than to find new ones.