Tubylewicz, Katarzyna

2 articles of this author have been cited in the European Press Review so far.

Gazeta Wyborcza - Poland | 11/07/2008

Polish culture as a trademark

Katarzyna Tubylewicz, director of the Polish Institute in Stockholm, calls for greater quality in the work of Polish cultural institutes abroad. "The truth is depressing. You only need to spend a short time in a Western European country to see that Poland is more readily associated with 'Polish cleaning ladies' or 'Polish plumbers' than with [the artists] Szymborska, Miłosz, Gombrowicz, Kieślowski or Chopin. Thanks to years of work by Polish elites abroad, Western European elites have learned about Polish culture. But that is not enough. The Polish institutes could improve things by promoting Poland in a professional way, in ongoing dialogue with local partners. They should pay attention to such basic things as a good Internet site, well-maintained mailing lists, newsletters and high-quality advertising materials. ... To effectively convey knowledge about Polish culture as a trademark, Polish Institutes themselves must be effectively trademarked."

Polish protest against 'Dagens Nyheter'

Polish ambassadors regularly intervene all over the world when reference is made to "Polish concentration camps" instead of "German" ones in media reports. Katarzyna Tubylewicz reports on the Poles' furious reaction to an article which appeared in the Stockholm newspaper 'Dagens Nyheter' on February 12 according to which: "during the Second World War 90 percent of Dutch Jews were transported to Polish and German death camps". Tubylewicz quotes an open letter addressed by "Relacje", a newspaper for Poles living abroad to "Dagens Nyheter": "This is an insult to the Polish people. It appears that the Swedish media respects Muslims but tolerates insults to the Polish people." Tubylewicz reports that the newspaper has called for the boycotting of the Swedish daily. She adds that "Dagens Nyheter" has now admitted that its formulation was "incorrect and sloppy" and would be corrected.