The reason why is this: I find results come naturally when I combine those three guidelines with the fundamentals of writing great copy.

Here's what my clients say:

"I'm super impressed with Wil's ability to deliver quality copy on time and on budget. He is easy to work with and gets things right the first time (e.g. doesn't require handholding or endless revisions)."

"I was referred to Wil by Ryan Healy, whose schedule was too full to accommodate our landing page project. Wil had just started freelancing full-time, so his portfolio wasn't quite as filled out as the other copywriters we looked at. But when we got back the first draft of our copy, we knew we'd made the right choice.

His process was seamless, and he got the tone and voice for our audience almost perfect right out of the gate. He even found a great clinical study for an ingredient in our product that we had yet to discover ourselves. Then he integrated it right into the copy.

"Writing for different industries is always a challenge, but he’s been able to quickly adapt to each client’s unique voice and industry jargon and always delivers great copy that requires minimal (if any) editing."