Brand Manager

Permanent position within the Sales and Marketing department Exciting opportunity for a Brand Manager to develop plans and ideas, execute projects and create innovations that support the marketing strategy for the brand. Working in a multichannel environment and collaborating with different departments; the appointed person will ensure the brand remains relevant to consumers and that all initiatives support the brand positioning to drive growth. Key responsibilities include: To develop the brand strategy To engage and inspire the company as a whole around the brand vision To analyse the current customer base To develop Customer Research initiatives To work collaboratively with the in house design team and external agencies to execute campaigns To communicate key priorities to external PR resource To develop a style guide with the design team To provide material for Retail Sales Presentations To managed the exhibitions schedule, developing and organising a program of events To analyse current performance, trends and market conditions To monitor and evaluate competitor information To participate in the development of the range Key requirements include: Experience of working as a Brand Manager Previous experience of working within a product based background Strong research and analytical skills Experience of the development and ongoing management of brands is also essential. A creative and innovative individual Budget management skills Reporting to the Sales and Marketing Director; this is an exciting role for an excellent communicator who is highly organised and has strong analytical ability. Salary: circa £26k Required skills Brand Management Budget Management Campaigns Marketing Product Development Application question Do you have Brand Manager experience? This job was originally posted as www.totaljobs.com/job/75249643