Proxi

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Proxi

ANONYmous Communal Music

In modern day society, music acts as a bridge between communities, ranging from young and old, to the familiar and foreign. Through large streaming services, music dives into the depths of peoples’ culture but only scratches the bare surface of ones community. The process to discover, organize, and broadcast global music into one service is tedious work. As a result, specific music in local communities can be overshadowed.

Our solution: provide a location based music feed app. Proxi automatically updates music being shared around your selected location. Curious to know what music your local neighborhood listens to? Easily hone in on new local artists in your community or better yet, select your preferred areas, and listen to the distinctive sounds of cities throughout the nation! Proxi aims to create a sense of community and is captured through similarities of music.

Concept Development

Concept Development

USer Research

I prefer listening to Podcasts and radios because I can discover new music without actively trying to search for it. 

— Will, Casual listener

Youtube has an easy to use search engine with minimal complicated interfaces. Less busy!

— Maggie, Occasional listener

Soundcloud is my go-to. Spotify’s music selection usually tends to the general audience and does not have local or underground artists. Whereas Soundcloud is user upload based and does a better job covering this area. 

— Tony, Avid listener

PAIN POINTS

From several interviews, we were able to conclude the main pain points from the experience of streaming music in it's entirety. These were, an overwhelming interface in a music app, difficulty indiscovering appealing music, and thelack of a cohesive app covering a wide variety of music.

With this in mind, we brainstormed prototypes while still heavily targeting the pain points. Further researching discovered that the best source of similar interest in music, lies within ones community. Any member of society is subconsciously influenced by his or her surrounding whether that pushes this person towards or away from their preferences.

Storyboard

After developing our ideas around the purpose of the music app, we were able to storyboard a specific situation, in which the app could be applicable. We illustrated the process of discovering music in a user's community.

The user is standing by a bus stop and decides to open up the locations feature, immediately showing music being played around his current location. He selects a certain song, gives it an like, and even adds it to his playlist.

Prototyping

Prototyping

Low Fidelity

We started off by focusing on the wireframing of the app. We strongly emphasized the structure and flow of specific interfaces in the early stages. The two most important journeys that we thought of was interacting with the music, as well as the process of discovering new music.

After a couple of iterations, we decided the best format to organize Proxi was splitting between those two functions. We dove in depth with the music feed and an engaging way to discover music. As shown on the left, the wireframing shows the thought process of using location as a prime way to tailor music to certain audiences.

MEDIUM FIDELITY

Our next step was to create the structure of the two main journeys. Using several programs, we were able illustrate the flow of the interfaces, capturing all of the Music Feed and Music Discovery interactions.

Shown on the left, the Home Screen option splits off into three branches elaborating the start to end of being able to listen to a selected song, changing and listening to the sounds of a different location, as well looking into the previous songs played.

NOW AND TRENDING

Proxi captures songs in a selected area by logging into music search engines. These allow tracks to be recorded in a users history anonymously uploading through the app. This further encourages app usage by allowing an endless source of music without exposing and identifying ones personal information. Through the anonymity, enjoy an organic and genuine feel of a cities musical taste.

2 hour timeframe allows new and relevant songs to be updated consistently

Hot playlist is filtered through timeframes of 2 hours, a day, a week, and a month

Allows quick and easy song discovery when searching between cities

This feature allows exploration of music on multiple levels. The radius aims to discover more local music with a smaller population size as the larger city boundary covers an increased population size, streaming more main stream music. The range focuses on deeper depths of community targeted to all audiences.

SNAPMAP

Radius option zooming out from Current Location

Snapping feature to entire University of Washington Campus

A key part of the app that we focused on in the development phase, was the sense of community. The ability to share similar interests, is an organic experienced. Through this app, people are more aware of their current community as well as others. People are now able to branch out and hone into different cities, even though zip code boundaries don't always accurately depict ones community.

With the SnapMap feature, Proxi encourages exploring different levels of music discovery. With the pinch of a finger, the option between the radial and city wide music, is smooth and interchangeable. The radius covers music within your current location but zooming out of the map snaps to predetermined geographical boundaries, within your hand.

This feature allows exploration of music on multiple levels. The radius aims to discover more local music with a smaller population size as the larger city boundary covers an increased population size, streaming more main stream music. The range focuses on deeper depths of community targeted to all audiences.