Palace Resorts Unveils New Ad Campaign, Headline Entertainment

Palace Resorts is debuting a new ad campaign, Live the Palace Life, which is designed to illustrate how the all-inclusive concept is brought to a new level at Palace’s properties. The company also announced that Michael Bolton and Chicago will be performing at the Moon Palace Golf & Spa Resort. Michael Bolton will perform March 29 to 30 and Chicago performs February 14 to 5. Cirque Dreams will also return to the resort over the holidays for Cirque Dreams Holidays performances from December 20 through January 6.

Not surprisingly, the ad campaign focuses heavily on Palace’s flagship, Moon Palace, which recently completed $55 million renovation. Designed by Boston-based ISM, the campaign’s goal is to distinguish the brand from its competitors “with clever headlines and bold art direction,” Palace said in a prepared statement.

“The confident voice and bold look of our advertisements are designed to capture the unique personality of the Palace Resorts brand, where guest enjoy a higher level of pampering,” said Gary Leopold, President and CEO of ISM. “The overall theme of the campaign is meant to illustrate that when guests stay at a Palace Resorts property, they are treated like royalty – with a level of service and amenities that surpass all other all-inclusive properties in the region.”

We feel confident the new designs will embody the Palace difference and highlight all the unique amenities and offerings that set Palace Resorts apart from all other all-inclusive brands,” said Palace Resorts Vice President of Marketing Kathy Halpern

Palace Resorts’ distinguishing characteristics include headline entertainment, which in the past has included Shakira, Enrique Iglesias and Usher. Palace Resorts also offers guests $1500 resort credits for guests who book three nights or more that can be used toward room upgrades, tours, spa/beauty salon treatments, golf and wedding packages.

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