“What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” – Peter Merholz

This quote is from Peter’s article on why we should focus on the mindset of UX design, not processes, and on outcomes, not methods.

“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” – Colleen Jones

“For me the most compelling aspect of design is developing a concept that communicates to the client and respective audience/market. Design is an opportunity to connect with people, listen to their needs and deliver experiences which reflect positively on society and of course the designer. Design should inspire peoples and cultures to grow, transform and look to the future.” – Simone LeAmon

“The entire profession of design is one rooted in failure, for without it there would be no need for designers. Designers exist to come in, assess what has been failing, and offer up solutions for the future. Even the process of creating that solution is made up of a variety of failures that lead the designer to a single golden idea. The more we design, the more failures we are exposed to, and the better our work becomes in the future for having learned what not to do.” – Brad Nunnally