Jul 6, 2014

One of the changes that Microsoft has been rumored to make to the current series of Lumia devices involves changing their brand name, and the first signs of this appear to have already emerged online.

An allegedly leaked press photo with the recently rumored Lumia 830 smartphone shows that the upcoming device might no longer sport the usual Nokia branding on the its back, but that it will feature “NOKIA by Microsoft” instead. This is not the first time that such a rumor emerges, and there is a chance that things will turn out this way in the end, although no official confirmation on the matter has been provided. Of course, there is also the possibility that the said leaked image, which made it online courtesy of baidu, is nothing more than an elaborate fake, and that Microsoft will never go for said change in branding in the end. On the other hand, previously spotted photos with the rumored Lumia 830 have already showed a similar rear design, which should imply that the photo is the real deal. On the back, the handset appears to feature a large camera, one that resembles the camera present on Nokia Lumia 1020, but which is a bit smaller, as mynokiablog notes.

According to the leaked render, the upcoming smartphone should include a 13-megapixel PureView camera, with ZEISS lens and LED flash, a pretty decent feature for a mid-range device, that’s for sure. Microsoft has already been rumored to have a series of new phones under development, including a flagship device codenamed McLaren, yet the smartphone in the allegedly leaked photo embedded above is clearly not it (it should pack a higher quality camera). Nokia has always focused on delivering a great imaging experience to its users, and Microsoft appears set to continue on this direction after purchasing the vendor’s Devices and Services division. Thus, more mid-range phones from the company might start arriving on the market with PureView cameras on the back, and Lumia 830 might be the first of them.

Of course, these phones might not be able to provide the same level of performance that the Lumia 1020 can deliver, though they should fare much better than the average mid-range handsets out there. For the time being, however, this is only a supposition, and you should take it with a grain of salt, as Microsoft’s plans for the next generation Lumia handsets could be completely different. Hopefully, more details on this will emerge soon, so stay tuned for more on the matter.