Hyderabad: Colgate-Palmolive (India) Limited, the market leader in Oral Care brings for you, the Perfect Sangam of Ved and Vigyaan, with the launch of its new toothpaste Colgate Swarna Vedshakti. Age-old Ayurvedic wisdom meets Colgate’s Oral Care expertise to offer a perfectly balanced Oral Care solution for the entire family. Beginning with the four Southern states of India, the new toothpaste will be launched nationally in a phased manner.

Researched and designed in India, Colgate Swarna Vedshakti brings to you the goodness of a unique blend of natural ingredients such as – Aloe Vera, Clove, Honey, Tulsi, Neem and Amla together with Colgate’s oral care expertise, to effectively deliver multiple benefits and protection against teeth and gum problems.

Speaking about the product, Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “Innovation based on consumer insights, is at the core of everything we create at Colgate. With the launch of Colgate Swarna Vedshakti, a premium naturals toothpaste, we have yet again strengthened our existing portfolio of naturals brands. Colgate Swarna Vedshakti combines Indian natural ingredients with the latest in science and technology, providing holistic Oral Care, with a pleasant taste, and is suitable for the entire family.”

Colgate Swarna Vedshakti, a naturals toothpaste in the premium segment, has been launched after the success of Colgate Cibaca Vedshakti, which was introduced last year. A comprehensive marketing campaign will connect Colgate Swarna Vedshakti with consumers, at multiple touch points. Colgate Swarna Vedshakti will be available across various retail formats in a 100gm package priced at ^MRP Rs.55/- and in a 200gm package priced at ^MRP Rs. 99/- (^ incl. of all taxes).