The ongoing blog about driving growth for financial institutions

News You Need to Know

Referrals Are A Powerful Growth Agent

Referrals can be extremely powerful when it comes to accelerating a customer acquisition program. The relationship between your customer and their friends and family is the most credible relationship a financial institution can leverage. This makes the financial institution’s current customer the perfect middleman to help cultivate new, high quality relationships.

With technology and digital media becoming so prevalent in today’s society, the authenticity of face-to-face interactions and referrals mean more and allow new customers to feel a greater connection to the brand. A brand that grows from a foundation of trusted relationships is built to last.

CS3 Marketing is a firm with deep roots in financial services marketing. Working with banks and credit unions large and small, in the past five years alone, we've helped over 300 financial institutions, we've executed 4,000 initiatives, and we've generated hundreds of thousands of accounts to fuel client growth.