Area Branding

Ardea Mountain Gear was inspired by the elegance and strength of the Ardea.

Ardea is a genus of herons, often referred to as the Great Herons. Northern species such as the Great Blue and Grey Herons may migrate south in the winter when the waters freeze. These are powerful birds with large spear-like bills, long necks and long legs. They hunt by waiting motionless or stalking their prey in shallow water before seizing it with a very quick lunge. Although these birds are predatory, they hold a sense of beauty and pride in their stature. These bird’s often walk among humans and creatures of enormous size without displaying any fear.