DiscoverOrg for Marketing Professionals

Your company is counting on you to generate a steady stream of hot leads for the sales team. As a marketing professional, you know that great marketing campaigns start with great data. But without the right information, you can’t build segmented prospect lists, improve deliverability rates, or grow the number of qualified leads you send to the sales team.

Closing the Gap Between Sales and Marketing

The rapid rate at which the marketing technology landscape is evolving has introduced two new realities for B2B marketers: (1) Organizations that cannot adapt quickly and adopt new technologies will be displaced by those that can, and (2) technology-enabled marketing strategies are only as good as the data that fuels them.

DiscoverOrg is the leading provider of account, contact, and buying intelligence that feeds technology-enabled marketing strategies. With DiscoverOrg, marketers can drive growth in marketing sourced pipeline and bookings, build highly accurate lists for targeted engagement, append, and enrich the data in their CRM, find potential buyers earlier in the purchase process through predictive analytics, and develop account-based marketing strategies at scale.

Benefits of the DiscoverOrg Platform for Marketers

Demand Generation

Marketers can receive real-time alerts about new company initiatives & leadership changes, clues to new spending initiatives, and import those leads directly into Salesforce or their marketing automation platform. Armed with this intelligence, marketers can run targeted campaigns, qualify, and pass hot leads to sales.

List Building

DiscoverOrg enables marketers to build lists with 95% accurate contact and company profiles, allowing them to expand within accounts. With records refreshed every 60 days to ensure accuracy, you can trust the quality of your data every time you build a list.

Data Enrichment

Inaccurate, outdated, or incomplete data makes targeting, personalization, and reporting difficult or unfeasible. With DiscoverOrg, tap into a well of accurate and living data. Our in-house research team builds company and contact records (not crowdsourced or scraped by web bots or crawlers).

Predictive Intelligence

OppAlerts analyzes the content consumption of millions of buyers across thousands of B2B publishing sites researching topics of interest related to your business. With OppAlerts, you get the opportunity to shape buyer preferences earlier in the purchase process and earn a seat at the table before it has been set.

Account-Based Marketing at Scale

DiscoverOrg enables marketers to lay the foundation of their Account-Based Marketing strategy by helping them identify, expand, and engage target accounts at scale. Multi-criteria search functionality gives marketers the ability to find, rank, and sort accounts based on their ideal customer profile.