Montelle Intimates Supports Cedars Breast Cancer Program

“This year, a member of our team was diagnosed with breast cancer. It was because of her battle that we selected the Cedars Breast Cancer Program to benefit from our initiative.”

Sometimes the human element gets lost in a month as important as Breast Cancer Awareness. We’re so awash in messaging and pink ribbon imagery that you have to step back and focus on people.

This week, we want to bring special attention to the work Montelle Intimates put forward for Breast Cancer Awareness month this year.

Above: Qing Yang, head of production Montelle Intimates.

They designed a Special Edition of their best-selling Wire-free bra to support the Cedars Breast Cancer Program and one of their own, Qing Yang, head of production who was was diagnosed with breast cancer this past June at the McGill University Health Center (MUHC).

“It was a shock and I fell into a depression. I was forced to get to know cancer in a very short period of time – in fact, I had all of my testing and received my full diagnosis and staging on the same day.” said Qing of her experience.

Qing is still in treatment receive care from MUHC and her friends, family and colleagues. She says that thanks to all the support of sh is feeling positive and living a happy life.

“I am very lucky to have all of this help and was touched to find out that Montelle would be sponsoring the Cedars Breast Cancer Program at MUHC this year in my honor,” said Qing. “When I heard that we have over 40 stores across Canada and the United States participating, I was overcome with gratitude and hope.”

Montelle’s initiative puts $10 from each bra sold towards services for breast cancer patients that improve their quality of life and ease their treatment experience. Customers who purchased one of these special edition bras also received a free Cheeky panty in Pink Lily.

The brand encourages its fans to follow the programs progress on Instagram Stayw where they’ll share updates on the initiative, including the presentation of the big cheque in November.