Overview SPIN® Selling Conversations is a research-based, advanced questioning skill program that combines SPIN Selling’s proven methodology with today’s best-practices in B2B selling. The one-day interactive classroom program was developed after speaking with sales professionals globally about how to solve their most difficult challenges. SPIN® Selling Conversations integrates in-depth exercises, drills and activities, giving participants opportunities to acquire and practice new skills. Online manager-led and individual reinforcement modules and assessments help sharpen and elevate sales aptitude beyond the classroom experience.