Loyalty & Trust as a Sustainable Business Model

A values-driven business plan evolves into a profitable business strategy.

By Sarah Julian

Published: 2015.11.25 06:00 AM

AdreAnne and Andy Tesene of Two Bostons

Employee loyalty and consumer trust are two success factors that AdreAnne and Andy Tesene, the duo behind Two Bostons stores in the Chicago area, foster through the choices they make in running their business. Their values-driven business plan has evolved into a profitable business strategy that has given them the competitive advantage they’ve needed to grow from one retail location to three in the past 10 years.

As a sustainably focused retailer, Two Bostons has been able to find cost-savings initiatives, increase the caliber of employees it attracts and garner the trust of the communities it serves.

Two Bostons’ most recent move in the realm of sustainability has been the acquisition of space within an LEED-certified building. LEED-certified buildings save money and resources, and have a positive impact on the health of their occupants while promoting renewable, clean energy. At this location, Two Bostons has seen a 30 percent utility savings, while at all of its locations the company has invested in recycling programs, and it is performing energy audits across the entire organization in the near future.

These decisions are rooted in Two Bostons’ core values, but also have transformed the stores into a trusted resource for pet owners. They are building a sustainable business through the people they are affecting on a daily basis: Their employees are proud to work for them, and their customers are proud to buy from them.

“We believe that our investment in sustainability resonates with our communities and provides us with an ongoing competitive advantage, allowing for continued success and expansion,” said co-owner AdreAnne.

Sarah Julian is owner of OffLeash Communications in Denver and serves on the board of directors for the Pet Industry Sustainability Coalition. Sustainable Solutions is sponsored by the Pet Industry Sustainability Coalition.