Nom de l'éditeur

Année

ISBN

URI

Collections

Métadonnées

Auteur

Grier, Sonya A.

251879 American University Washington

Johnson, Guillaume D.

1032 Dauphine Recherches en Management [DRM]

Type

Chapitre d'ouvrage

Nombre de pages du document

197-222

Résumé en anglais

This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.