5.
Stories and the brain
But when we are being told a story…
the narrative activates also other parts of the brain
our brains experience the events of the story

6.
Why stories work
“An Audience is always interested in
experiences of someone with whom they can
relate. There is something very private that
occurs within the reader [or listener/viewer]
while he ‘shares’ the actor’s experience.”
— Will Eisner in Graphic Storytelling and Visual
Narrative

7.
What is Storytelling?
Storytelling is the interactive art of using words
and actions to reveal the elements and images
of a story while encouraging the listener’s
imagination.
http://www.storynet.org/resources/whatisstorytelling.html
It’s done alive with a audience. If not then it is
not storytelling.

12.
On storytelling
•
•
•
•
•
Introduce yourself
Introduce your Story
Great First Lines
Great Conclusions
Great Endings
• Make sure you wait for your applause before
exiting the stage! Enjoy the moment!

14.
The 6 Pitches – first five…
The one-word pitch
Priceless
The question pitch
Are you better off than you were four years ago?
The rhyming pitch
"Kids and grownups love it so—the happy world of
Haribo."
The email subject line
pitch
The 5 Most Persuasive Words in the English
Language
The Twitter pitch
The modern elevator pitch, capture your prospect’s
attention in 140 characters

15.
The Pixar pitch – the formula
•
•
•
•
•
•
Once upon a time
Every Day
One day
Because of that
Because of that
Until finally

16.
Why use Pixar pitch?
• Using the storytelling format creates a kind of
distance that allows the story to reveal itself
more clearly.
• It forces you to tell the story simply, without
all the jargon that usually makes pitches
muddy and too complicated to process.
• Like all good structures, the Pixar Pitch helps
to organize your thoughts in a succinct way
• It’s fun

17.
The Pixar pitch – Finding Nemo
Once upon a time a widowed fish, named Marlin, who was
extremely protective of his only son, Nemo.
Every day Marlin warned Nemo of the ocean’s dangers and
implored him not to swim far away.
One day, in an act of defiance, Nemo ignores his father’s
warnings and swims into the open water.
Because of that, he is captured by a diver and ends up in the fish
tank of a dentist in Sydney.
Because of that, Marlin sets off on a journey to recover Nemo,
enlisting the help of other sea creatures along the way.
Until finally Marlin and Nemo find each other, reunite and learn
that love depends on trust.
http://www.workingdifferently.org/4/post/2013/03/the-pixar-pitch-telling-your-story-crisply-and-withclarity-in-order-to-compel-action.html

26.
Use it for IT
Story #1 – The gateway no one knew was there
Story #2 – “Oh. They too need this…”
Story #3 – Vacuum cleaner
Use recent stories, it will grab people’s
attention
Confirm with people you can use the story
Focus on the story, not on the details

27.
The BPMN approach
BPMN is great to talk about business processes
It’s standard
It’s a visual notation
Implies no technical knowledge