Spanish Language Search Engines – Hispanic SEM

When marketing to a Hispanic demographic it makes sense to use search engines that are specific to the Latino market, and/or have a large hispanic user-base. Below is some useful data to help your Hispanic search strategy.

Comments

This provides some really valuable information for those people wishing to target the Hispanic population. The percentages themselves reveal that this population should not be overlooked. I think that the suggestions provided in order to most effectively target this population base are also very important to consider. I especially agree with the last point which advises to experiment using Spanish language in the ad copy, especially when you take into account that 51% of US Hispanic adults view the web in Spanish!