News Releases

RBC Insurance partners with Royal Canadian Golf Association

Tailored home and auto insurance solutions designed for golfers

MISSISSAUGA, March 4, 2009 — RBC Insurance
today announced that it has entered into an exclusive agreement
with the Royal Canadian Golf Association (RCGA) to offer a
group home and auto insurance program, specifically designed
for golfers, to the association's 332,000 adult members.

"We're proud to be partnering with the RCGA to assist
them in enhancing their member benefit programs," said
Neil Skelding, president and CEO, RBC Insurance. "This
is the first time we've created a customized insurance product
for a specific association. It's an important relationship
and we look forward to helping support golf in Canada."

Under this new agreement, RBC Insurance Company of Canada
will provide RCGA members with home and auto insurance coverage
both on and off the course. The custom-tailored program includes
coverage such as loss, theft or damage to a member's golf
clubs and accessories, and fire and theft coverage for a member's
personal effects stored at their RCGA member club. It will
also give members the ability to recover their annual dues
on a pro rated basis should they experience health problems
during the golf season and be unable to play. RCGA members
will also benefit from discounts on their personal home and
auto insurance products.

"On behalf of the RCGA and our 1,600 golf clubs, representing
nearly 332,000 adult members, we are thrilled to partner with
RBC Insurance on this new initiative," said Scott Simmons,
executive director and CEO, RCGA. "We recognize that
our members are more than just golfers and we see this partnership
as a way of adding value to their membership both on and off
the golf course."

About RBC Insurance
RBC Insurance provides a wide range of, life, health, travel,
home, auto, business and reinsurance products, as well as
creditor insurance services to more than five million North
American customers. Its fast growing home and auto insurance
business offers Canadians a comprehensive range of personal
home and auto insurance products through direct sales channels,
including over the phone, the Internet, retail insurance branches,
as well as through group insurance plans. RBC Insurance also
offers a premier claims service, available 24/7, to help clients
when they need it most. For more information, please visit
www.rbcinsurance.com.

About The Royal Canadian Golf Association
The Royal Canadian Golf Association (RCGA) is the governing
body of golf in Canada, representing 377,000 members at 1,600
clubs across the country. Recognized by Sport Canada as the
National Sports Organization (NSO) for golf in this country,
the RCGA's mission is to grow participation in and passion
for the sport while upholding the integrity and traditions
of the game. The RCGA conducts programs and services to help
shape the future of golf in Canada. High performance athlete
development, Rules of Golf and amateur status, handicapping
and course rating, turfgrass and environmental research, the
Canadian Golf Hall of Fame and Museum and CN Future Links,
Canada's national junior golf program, are only some of the
initiatives the association leads for golf in Canada. In addition,
the RCGA conducts Canada's most prestigious golf championships.
The RBC Canadian Open and CN Canadian Women's Open attract
the best professional golfers in the world, while regional
junior and national amateur championships showcase the best
in Canadian golf.

For further information on what the RCGA is doing to support
golf in your community please visit www.rcga.org.