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It s been almost two years to the day since Chris Ducker last joined us on the show to explain the concept of the Youpreneur. He s been busy since then, running the branded Youpreneur community, and managing to write a brand new book on the subject. It won t take long into this episode to realize that... Listen to episode

If you re out there making it on your own economically, the depiction of entrepreneurism in the media likely has you scratching your head. Everyone other than you seems to have their act completely together, right? Unemployable has been calling BS on that narrative for almost three years now. On this show, real entrepreneurs tell you... Listen to episode

It can be nerve-wracking to negotiate your prices with a new client. Even simply presenting your pricing for the project can cause an uncomfortable squirm. In the world of online product sales, this isn t an issue. The price will be displayed on the Plans and Pricing page, usually with several (often three) options to choose... Listen to episode

Perfect timing can mean the difference between success and failure. But how does it happen? Is it blind luck, or some sort of genius skill that s unavailable to the rest of us? Research from the fields of psychology, biology, and economics reveals the truth — that timing comes down to science. And that means anyone... Listen to episode

In January 2003, Mike McDerment was running a small design firm when he finally snapped. He was using Microsoft Word to bill a client when he accidently saved over the invoice. It was at that point that Mike decided to build his own accounting software solution. To keep the lights on, he moved into his... Listen to episode

Back when the Internet was young and dinosaurs roamed the earth, there was a new thing called pay-per-click advertising. And it wasn t Google that invented it, although AdWords would come to rule the space. I made a lot of money with PPC for my real estate business back then, especially while I waited for my... Listen to episode

What if you could work the same amount as now, but make more money? Or what if you could work less and still make more money? If it sounds fanciful, it s not. It s a simple matter of charging more for your services. But it s not something that just happens — you ve got to intentionally position... Listen to episode

Whether you identify as a freelancer, consultant, coach, or solo entrepreneur, there s never been a better time in history to accomplish so much as a single-person company. Just your skills, some key technology, and a network of virtual assistants and fellow solos can accomplish big things. You don t even have to leave the house, unless... Listen to episode

The online dating advice space can be fairly sleazy. Self-proclaimed gurus promise the dating-challenged that they ll quickly become pickup artists if they just follow the system and play the game. So imagine my surprise when I discovered a female coach in the online dating space. Sarah Jones originally wanted to coach women with their courtship... Listen to episode

When I look back over my almost 20 years as an entrepreneur, I can point to pivotal moments where advice from Seth Godin got me to the next level. So, when I decided to devote an episode to succeeding as a solo entrepreneur, he was the logical choice. For most of you, Mr. Godin needs... Listen to episode

The very first Internet buzzword, going way back to the 1990s, was community. As the online world moved forward, things became more tribal than communal, but the idea that the Internet allows like-minded people to come together is profoundly true (in good and bad ways). For those running businesses online, community is a dual concept.... Listen to episode

Webinars remain one of the best list-building and product promotion vehicles. The event nature of a live online meetup combined with compelling content is a winner, even if you don t call them webinars. That said, there aren t that many truly great webinars out there. That s because it takes a certain amount of practice and skill... Listen to episode

Since the beginning of the web, the promise of business websites has been that they are like 24/7 salespeople. Prospects can find you at anytime, get the information they need, and contact you. And while it s true that many significant fortunes have been made with content-rich sites that focus on the prospect s informational needs, the... Listen to episode

Nathan Chan took a familiar route when seeking to escape the corporate world. Like many, he worked his passion project on the side while he paid the bills with a job. His dream was Foundr Magazine, a paid digital publication that aims to get to the essence of entrepreneurship from people who have been there... Listen to episode

It s all about the data if the pundits are to be believed. The more you know about your customers and prospects, the better your business will do. That last statement is certainly true. But data doesn t equate to knowledge. And data certainly won t just lay out the exact decision you should make when it comes... Listen to episode

More and more people are operating solo, outside of the confines of traditional employment. And thanks to technology and a ton of talented independent contractors, the solopreneur can bring in outsized revenue with a company of one. Paul Jarvis exemplifies the power and potential of the individual creative entrepreneur. He self-publishes books, creates compelling courses,... Listen to episode

Back in 2009, Joe Pulizzi was one week away from giving up his entrepreneurial dreams and going back to a job. It was a dark time, both personally and in the broader economic environment following the financial crisis in the United States. Note: Due to a technical issue, my end of the interview sounds wonky.... Listen to episode

More than 55 million Americans are freelancers — a full 35 percent of our workforce, according to the 2016 Freelancing in America report. And contrary to enduring myths, it’s not because “they can’t find a job” — it’s a conscious choice based on freedom and empowerment. 79 percent of freelancers believe freelancing is a better... Listen to episode

It’s the bane of modern marketing. Any product can be replicated or reverse-engineered. Any service can be copied, leaving only execution as a true difference (which comes after the point of decision). In short, people see less difference between competing offers than ever, but that doesn’t mean that they’re not looking. Search engines and social... Listen to episode

CleanThree Months of Vacation Thanks to Smart Business Design, With Sean D’Souza

Owning your own business can lead to the lifestyle of your dreams, but only if you’re very intentional about it. Only you can decide what that dream looks like, and only you can implement it. That’s exactly what Sean D’Souza has done for himself. Instead of constantly trying to grow ever-higher revenue from his courses... Listen to episode

Just recently, Medium announced the intention to start charging a $5 monthly fee for an enhanced experience at the popular site. Also, Twitter is considering a subscription version of TweetDeck geared toward marketers, brands, and other power users. Robert Bruce and I discuss whether these initiatives will succeed, and at what scale. What’s not in... Listen to episode

As digital marketers, we have websites to attract leads, customers, and clients to our businesses. So it makes sense that the more leads, customers, and clients we attract, the more money we make. Conversion optimization is simply a strategic process for increasing the effectiveness of your site at doing just that. Too often, though, we... Listen to episode

There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. That’s why it’s alway refreshing to chat with Marcus Sheridan. Like me, he cut his content marketing teeth in a traditional industry before beginning to teach it to others. This episode... Listen to episode

Everyone loves a good listicle right? The entrepreneurial space is littered with 3 tips for this, 7 tactics for that, and of course the rock steady top 10 tips for “what have you.” An especially popular form of the genre is the expert round up. In this scenario, the article contains advice from a collection... Listen to episode

I was in Austin last week speaking at a conference, and I had an interesting conversation with one of the other speakers. It’s a guy I’ve known for years on the web writing circuit. He started off saying how he had always felt as if he’d missed out for not starting a high-powered “disruptive” startup,... Listen to episode

As I’ve repeatedly admitted, the inability to delegate earlier in my entrepreneurial journey was my achilles heel. I worked too hard, paid too little attention to my family, and generally wasn’t happy. The only saving grace I can muster is that it seems just about every independent business person goes through this. You either learn... Listen to episode

We ended last season with an Unemployable episode featuring Darren Rowse of Problogger, in which he and I lamented that the kind of human connection that fueled the early blogging movement seemed to be getting drowned out with tactics and technology. Then, I kicked off my return to Copyblogger with a call to go back... Listen to episode

Emily Thompson is no stranger to the independent business life. She started off with an Etsy shop, and soon began helping other indie business people build their own platforms with web design and coaching. Emily is the founder of Indie Shopography, a design and strategy web studio, where she and her team develop websites for... Listen to episode

Back in the early 2000s, social media was a very different thing. The term came out of the Web 2.0 movement, and the primary components were blogs. Around 2005-2006, blogging starting moving to a more commercial bent. And social media expanded to include social news sites like Digg and Delicious. Once Facebook and Twitter showed... Listen to episode

A few weeks back, we looked at a process that you can use to transform your business. The example I gave was for a freelancer to “productize” an aspect of their services into a neatly packaged product with a defined scope and pricing. I also pointed out a benefit that goes beyond escaping the trap... Listen to episode

This week, we’re shaking things up a bit. I took to Facebook and Twitter and asked for questions related to running and growing your business — and got a bunch of really good ones. Joining me to answer those questions is Chris Brogan, a New York Times bestselling author, professional speaker, longtime blogger, and CEO... Listen to episode

What comes to mind when you think of an entrepreneur? Maybe it’s the gregarious and frenetic hustler, as personified by my friend Gary Vaynerchuk. That’s interesting, since the only thing Gary and I have in common is that we’re both serial entrepreneurs. Clearly, the types of personalities that support entrepreneurship run along a wide spectrum.... Listen to episode

You might notice from the title of today’s episode that I have a thing for alliteration. That’s a copywriting technique, which is not what we’re talking about today. I say that because I see people confuse the two terms all the time. Just a couple of weeks ago on Facebook, someone asked for copywriting advice,... Listen to episode

Attracting and working with clients can be challenging. Implement the right practices and processes, though, and you can design a stellar small business and lifestyle. That’s what Jennifer and Brian Bourn have done with their agency, Bourn Creative. They purposefully keep the operation small, and yet have set things up for both maximum profitability and... Listen to episode

Last week we talked about the power of positioning when it comes to starting a podcast. We also touched on how sponsorships can become just one of the lucrative sources of revenue that comes from growing your audience. But you’ve still got to create content, right? We may be overrun with interview-based podcasts, but there’s... Listen to episode

Work on your business, not in it. You ve heard this advice over and over. It originated with the book The E Myth: Why Most Businesses Don’t Work and What to Do About It, by Michael Gerber. Seems like smart advice. But it can be hard to execute, especially when you have a demanding client-based business.... Listen to episode

It’s been a year-and-a-half since I started Unemployable. And it’s just been recently that the show has started to take off. Many assume because the Copyblogger audience is so large that the show would be massively popular from day one. That’s not the case though — a different format and a different topic does not... Listen to episode

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various random subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven... Listen to episode

In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good. In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has been able... Listen to episode

CleanCreating Online Courses to Level Up from Freelance, with Carrie Dils

Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead. Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But... Listen to episode

It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft. Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre... Listen to episode

Tim Ferriss broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He s gone on to create a series of books based on the 4-Hour concept. That s in addition to a wildly popular blog, podcast, and even a TV show. But in economic terms, all of that pales in comparison to... Listen to episode

Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut. From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.... Listen to episode

The other day I was listening to the classic alternative channel on SiriusXM. Message of Love by the Pretenders was on. In the song, Chrissie Hynde sings: We are all of us in the gutter. But some of us are looking at the stars. Wait a minute … didn t Oscar Wilde say that in the... Listen to episode

Many people go out on their own in pursuit of the perfect lifestyle. Of course, “perfect” is entirely subjective. Maybe it s to become a digital nomad and travel the world. For others, it s the freedom to work from home and be closer to family. And still others are chasing audacious goals and world domination. All... Listen to episode

Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring. That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product.... Listen to episode

The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven t changed much in 2300 years, because human nature hasn t changed, even as the context in which we operate has changed dramatically. In the 20th century, social psychology took the ancient... Listen to episode

In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary — that WordPress... Listen to episode

CleanTips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross

As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not know, however, that the first instance of online crowdfunding dates way back to... Listen to episode

Startup, raise money, cash out, repeat. That s the narrative that Silicon Valley feeds you. Problem is, that approach is not only statistically rare, it s rarely successful. Most venture-backed companies fail, plain and simple. On the other hand, we have the narrative of the typical small business owner. Long hours for long years in order to... Listen to episode

Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art. That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned in... Listen to episode

As the leader of a virtual company of over 65 people located around the world, I wouldn t have it any other way. Of course, I had a lot of help from my partners getting to this point over the last 6 years. Nowadays, you have publications like the Harvard Business Review talking about virtual teams... Listen to episode

We re all familiar with the stereotyping of Millennials. Like my own once-denigrated Generation X, “these kids today” are lazy and entitled, right? From my experience with the young people I know and work with, I m not buying it. And even if there s some truth to the generalization, a guy like Ryan Holiday blows that perception... Listen to episode

Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you ll spot opportunity everywhere. A good problem to have, right? But we know that pure economic opportunity and even... Listen to episode

Henry Rollins is an actor, author, spoken-word artist, and musician. You likely know him as the iconic lead singer of seminal punk band Black Flag, which kicked off his enduring career. You might not think of Rollins as an entrepreneur, but that s how Henry thinks of himself. He s always gotten things done by personally making... Listen to episode

Whenever we get a heavy snow in Boulder and I share a photo of my buried patio, you ll see an ornate, flame-carved fire pit in the shot (filled with snow, naturally). It s a custom design crafted out of recycled propane tanks by artist John T. Unger. As someone else who took to blogging in the... Listen to episode

CleanHow to Use Interactive Challenges to Build Your Email List and Business

Jadah Sellner and her husband had a simple dream to own their own business while spending as much time as possible with their young daughter. The couple s child center on the Hawaiian island of Kauai seemed ideal … until it wasn t. From there, Jadah started a parenting blog. But it was the day that... Listen to episode

When it comes to creating digital products, software, ebooks, and online courses are what come to mind. But have you ever considered turning how you do what you do for clients into a product? That s what Annie Cushing did. And while she thought it might cannibalize her data consulting and training business, instead it saved... Listen to episode

CleanCreatively Breaking the Rules of the Art Business, with Hugh MacLeod

There are a lot of artistically-inclined people in the world of freelancing and creative entrepreneurship. Writers and designers come immediately to mind. Hugh MacLeod of Gaping Void is certainly an example of a literal entrepreneurial artist. He started out 20 years ago doodling cartoons on the back of business cards. Now he has a thriving... Listen to episode

A month or so ago, we discussed the idea that entrepreneurs may have to be a little crazy to succeed. That perhaps the ability to execute on innovative ideas might come from a mental illness or psychological baggage that is turned into a positive. And yes, emerging research suggests that many entrepreneurs leverage what would... Listen to episode

On Unemployable, we talk a lot about leveraging virtual teams and collaboration in order to achieve more. And we talk about building an audience that allows you build a bigger business than you could otherwise. After all, as my friend Hugh MacLeod of Gaping Void says, Meaning scales, people don t. In contrast, there s the macho... Listen to episode

Today we re talking to Rand Fishkin, founder and Wizard of Moz. Confident, successful, and the person you want to be like some day … right? Well, yes. But what you ll hear is not some tale of a superman that you couldn t possibly emulate. Instead, you ll hear about hard work, lucky breaks, even occasional cluelessness …... Listen to episode

The other day I was listening to the classic alternative channel on SiriusXM. Message of Love by the Pretenders was on. In the song, Chrissie Hynde sings: We are all of us in the gutter. But some of us are looking at the stars. Wait a minute … didn t Oscar Wilde say that in the... Listen to episode

Do you believe we were all born to do a certain type of work? More importantly, do you feel you re doing what you were born to do? I spent the first 27 years of my life with no feeling of purpose whatsoever. I went to law school after college because I had an aptitude for... Listen to episode

CleanHow to Cultivate Authentic Expertise, with Jordan Harbinger of The Art of Charm

Have you seen the film The Big Short? It s about the investor bets made against the U.S. housing market due to negligence and fraud involving mortgage-backed securities, which ultimately led to the Great Recession that began in December of 2007. At the time, Jordan Harbinger was a young Wall Street attorney at a high-flying firm... Listen to episode

As we ve discussed before on the show, everyone at every level usually has a side hustle going on. It s the process by which we leverage what we re doing now to do the next, bigger, and more gratifying thing. Sometimes the signals are clear that the side project is ready to become the main thing (or... Listen to episode

It s an amazing time to be a solopreneur. Affordable technology plus the reach of the Internet allows for outsized profits by a company of one. And yet, the true power of the company of one is in the network that surrounds it. Avoiding collaboration and virtual team building is not only shortsighted, it can be... Listen to episode

Video is the most popular form of online content. And YouTube is the world s second largest search engine. That said, a lot of us are more comfortable with creating text and audio content. Producing great video is generally more intensive work, and let s face it … we can be a little self-conscious in front of... Listen to episode

CleanWhy Teaching is the Key Entrepreneurial Opportunity of the 21st Century

There s no profession that I respect more than those who teach. And it s a shame that those who educate our children can barely make a living. In stark contrast, the opportunities for entrepreneurs in the online education space are incredibly lucrative. And it makes sense that we ll see people defect from traditional education to entrepreneurial... Listen to episode

I m a big fan of partnering with others to create successful products and services. It s what I ve done in the majority of my successful businesses. Of course, there s a right way to approach collaboration, and a potentially disastrous way. And it s almost maddening how much of a gut check it is when it comes down... Listen to episode

Online education is a $23 billion a year industry in the U.S. alone, and growing. And the demand is for people who have the expertise they teach, rather than for traditional institutions of higher learning. Today we re chatting with Sean McCabe, a great guy who helps people build their own businesses based on their interests.... Listen to episode

Successful people present a conundrum to those seeking to achieve something similar. We try to learn from and emulate those who we see as ideal, but that s not always effective. A recent study shows that students who learned that great scientists struggled, both personally and intellectually, outperformed those who learned only of the scientists great... Listen to episode

It sounds fantastic, doesn t it? All you need are your words and a laptop as your means of production when it comes to this digital business. There s no doubt that self-published ebooks can be lucrative. The thing you may not realize, however, is that as a digital intellectual property business, it can be quite sophisticated... Listen to episode

You constantly hear that listening and feedback are the keys to improving your marketing, your products, and your services. But are you listening selectively? I ve always found constructive criticism to be much more useful than praise. And even angry complaints can contain valuable feedback. Tuning out everything but the nice stuff is clearly a bad... Listen to episode

The saying goes that there s a thin line between genius and insanity. But do successful entrepreneurs actually parlay mental illness into innovation? They say that Steve Jobs was a narcissist, and that Bill Gates trends toward Aspergers on the autism spectrum. And yes, emerging research suggests that many entrepreneurs leverage what would otherwise be a... Listen to episode

It s no mystery why I tend to feature a lot of freelancer to wildly successful entrepreneur stories on Unemployable. It s simply the way most of us progress to the point where we get recognition. Aaron Epstein is known as the guy who led Creative Market to acquisition by Autodesk in only 14 months. It was... Listen to episode

Hopefully you know that email remains, by far, the engine for online sales and lead generation of all types. And that means you need to offer exceptional value based on trust to be invited into someone s primary inbox. Today, Joanna Wiebe of Copy Hackers and I geek out hard over email opt-in psychology. You ll be... Listen to episode

The look and feel of the traditional company is evolving along with technology and the workforce. An enterprise that combines onsite, remote, and freelance resources is becoming the new normal. Other companies are dispensing with onsite all together. Our friends at Buffer just announced that they re eliminating their office space (the company has been largely... Listen to episode

Freedom is a primary theme of Unemployable. Not everyone wants to disrupt and dominate. Rather, they want to do the things they want to do, and live the life they want to live. I ve enjoyed that type of freedom for the last 10 years. And so has today s guest, Natalie Sisson. The difference being, Natalie... Listen to episode

The world of online business (also known as digital commerce), has become a major facet of all business, especially among entrepreneurs. So why does it seem that everyone you come across is teaching online business? There s actually a really good reason for that. And on the flipside, there s an even better reason why other digital... Listen to episode

I ve been a consistent critic of both the term and concept of “personal branding.” Provide value to people by creating something bigger than yourself, and your personal brand will work itself out just fine. A recent article in Fast Company, however, seems to go too far. The argument is that entrepreneurs shouldn t waste their time... Listen to episode

CleanChris Brogan on Simple Systems for a Better Business and Lifestyle

We re big on systems and processes at Unemployable. Naturally, that s the topic of the first lesson in the free Profit Pillars course that members gain access to when they join the tribe at no charge. Early in my career, I had great marketing systems, but bad management processes. Some people have it the other way... Listen to episode

The primary job of any CEO, startup entrepreneur, or solo freelancer is ultimately to make correct decisions. Some of those decisions happen because things are flying at us from left and right, and we need to respond with the right move. But for growth to happen, we have to make proactive decisions. It s all too... Listen to episode

Content syndication involves republishing content that you ve originally posted on your own site to other platforms. You re hoping to maximize the leverage of each piece of content you create to achieve the widest distribution possible. Is this a good idea? A few years ago, the answer would be no, mainly due to Google s dislike of... Listen to episode

Some get into creating products in order to build a digital empire. Others are just looking to add a little cash to the coffers to supplement existing income. In Brett Kelly s case, his first ebook was definitely a side hustle for some extra income. He had no idea at the time that his Evernote Essentials... Listen to episode

Freelancing is often the first step for many an entrepreneurial journey. It s usually the case when someone realizes they re the type who enjoys starting businesses more than anything else. Laura Roeder is one of those types of people. She leapt out of the world of employment without a net, managing to land on her feet... Listen to episode

The dream of plucking ideas out of your head and turning it into an information product is pretty compelling. And it s more doable now than ever. That said, you re still designing a product. Information alone can often be less-than-engaging, and even downright useless. In order to connect with customers, you ve got to connect with them... Listen to episode

You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients. You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but... Listen to episode

In today s media climate of irrational entrepreneurial exuberance, it s all about raising that venture capital. Reality, however, is much different. Most businesses, especially of the freelance and solopreneur variety, will never raise money from investors, nor should they. Bootstrapping is even making a comeback that resembles a movement in reaction to the silliness of the... Listen to episode

Most people get started “on the side” before going solo or founding a startup. More and more people have a side hustle going on just to make ends meet. Fact is, once you’re on your own, you’re likely doing one thing in order to do the next bigger and better thing. Even larger companies leverage... Listen to episode

It s no secret that I m not a fan of Facebook when it comes to so-called “social media marketing.” I’m even less of a fan of those who think of it as a “website substitute.” That said, Facebook groups are popular for their apparent ease of use. But is it a good idea to build a... Listen to episode

Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right person. And yet, research shows that “selling” immediately brings to mind negative word associations. It s as if the world hadn t dramatically changed since the release of Glengarry, Glen Ross. But the world has changed, and... Listen to episode

Let s face it client work can be demanding and even frustrating. But the level of suck goes up exponentially when you aren t getting paid enough … or at all. Today we re chatting with Brennan Dunn about how to get paid faster, get paid more reliably, and never need to worry about whether or not... Listen to episode

Tara Gentile is a very smart entrepreneur who s just published a short, affordable book on one of my favorite topics listening. It’s a critical skill for developing products and services. Once I got into the product and software game, I started with an audience, rather than the product or service. This gave me a... Listen to episode

If you’re familiar with the term onboarding, it s likely in the context of software as a service ( SaaS ). It s all the rage in the growth hacker world. The term actually originates from the world of human resources. When large enterprises need to ramp a new employee into the processes, procedures, and culture of the organization,... Listen to episode

Your brand isn t what you say it is … it s what your customers and clients say it is. That doesn t mean you can t influence the space you occupy in the minds of your intended audience, as long as you understand the role you re playing. Beyond your logo, and your site design, and your copy, your... Listen to episode

You may know Michael Port as the author of the small business classic Book Yourself Solid. But did you know that he was once a professional actor, with roles on Third Watch, Law and Order, and Sex and The City? Given his unique mix of business savvy and acting skills, it makes sense that Michael... Listen to episode

When I started my first business in 1998, it turns out I did a lot of things right. It wasn t until May of 1999 when I read a book called Permission Marketing that I realized what I was missing, which led to my first successful business. Since that time, Seth Godin has written several other... Listen to episode

In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled Free Agent Nation appeared in a young magazine called Fast Company, and a career was launched. That article proved viable demand, and led to a book deal. The interesting intersection here is that another young... Listen to episode

Customer Reviews

Free Agent Nation Author Dan Pink Would be Impressed

by
G3CFO

I have now listened to the first three epsiodes of Brian Clark's newest launch, Unemployable. The best compliment or praise I can provide is that I want more,

If you are already a fan of Copyblogger's Brian Clark, you will not be disappointed. Without giving away his message, I'm calling the first three episodes the setup, the premise, and his 'why' to Unemployable.

Where Dan Pink uses the term Free Agent Nation, Brian's word is Unemployable, and it definitely sticks.

I am now anxious to hear more as Brian takes us on the CEO journey of Unemployable'ness and the future interviews he has lined up.

Brian, two parting words: Stay unemployable.

Hits Home with a Home Run!

by
TrevorYannayon

I have been a IT consultant for almost 20 years and dabbled in freelance work form time to time. This podcast came at the perfect time for me because I am now working harder than ever to get my exit strategy in motion.

If these first three episodes are any indication, I am sure this podcast will be in my top 3.

Keep the awesome content coming!

You Are the Average of the Five People You Spend the Most Time With

by
Funky guy5397654

Hanging out with Brian Clark, who do-founded and built Copyblogger Media into a white-hat marketing empire, will up your average considerably.

Brian's friendly manner and no-nonsense guidance will have you tendering your resignation (if you happen to still be employed) or doubling down on your entrepreneurial efforts, if you've already made the leap.

The only thing wrong with this podcast is that it's just started, so there aren't many episodes out yet and the anticipation is killer!

You'll want to binge-listen to everything you can, and once you do, go back and take notes. Trust me on this, you missed important stuff the first time through.

There's just so much time in a day, don't waste any more. Subscribe now and get started on your real work.