07.17.07

SAN ANTONIO — A group of atheists at the University of Texas at San Antonio is putting a novel twist on the toys-for-guns programs run by many urban police departments. But instead of toys, they are handing out porn in exchange for bibles.
“We consider the bible to be a very negative force in the history of the world,” student Ryan Walker said. Walker is part of a student group that calls itself the Atheist Agenda.Club members this week posted fliers promoting what they call the “Smut for Smut” campaign then set up a table in the student union to collect religious materials and pass out adult magazines such as Black Label and Playboy.The group is not officially sanctioned by the university and has raised the ire of several religious organizations on campus.

“In my opinion, there are no atheists. There are fools,” Pastor Rick Hawkins of UTSA’s Family Praise Center said. “So, that would be foolish propaganda. I don’t know one believer that would take his Bible and turn it in for pornography.”

Hawkins obviously didn’t stop by the Atheist Agenda table, where several students had dropped off copies of the good book and walked away with skin mags.

Athiest Agenda isn’t the first student group to explore the idea of introducing porn to former bible toters. Members say they got the idea from students in Austin who ran a similar pro-porn drive.

Walker added that members thought it sounded like a creative way to exercise their freedom of speech.

Ok, so the story’s not breaking news. It’s more than a year old. But even aside from that, I had to think about what an interesting concept it would be. How can I use this as a marketing tool? Three free minutes when you turn in a bible?