The Ecomama Amsterdam also uses the app to brand their accommodation. Their messages consists with their main brand. From the website to the reception to online marketing, Ecomama has a clear strategy empowering their guests.

How to grow your following?

It is actually really simple: The more time you spend in instagram, the more followers you get. Follow people interested in your destination, comment on their photos with some interesting context, share cool photos that people will love.

Also, make sure you use the Stories Feature BEFORE posting an actual instagram shot. This way more people will see it organically in their feed.

Last but not least, you can now pay as well to be in front of a broader audience. Is it worth it? Certainly.

Thanks to Facebooks data, you can target your customer and get your hostel in front of them.

Final thoughts

However, bare in mind, Social Media is more than simple game of numbers.

You can have a million followers, but no real guests in the end. The key is to have the right followers, meaning, the ones interested in your product/ accommodation.

Before starting investing lots of time in Instagram, ask yourself: What outcome do you want? More followers, more likes, more sales?

Sure, Social Media is very important and you should do it. Best way to succeed in marketing is having a strategy.

In case you do not use Instagram for your hostel, well, then start yesterday – it can be powerful!