"I would say its a pretty decent length. Its not Skyrim, but its not three hours, or anything like that," said lead designer David Goldfarb. Inquiring as to Battlefield 3's campaign length as opposed to market competitor Modern Warfare 2's 5-hour campaign, Goldfarb responded: "Id say it was probably slightly more than that. Based on our play-times its probably more than that, but its not twice as long. But, again, well see. When you play it on hard difficulty, itll take a lot more time."

"Its all about making sure the experience is as awesome as possible. "Id rather have six hours of awesome than 12 hours of meh."

Goldfarb also fielded more expected inquiries, such as whether or not DICE would seek to one-up Infinity Ward's more explosive Modern Warfare moments ("We arent doing that. Its not about the competition.") and how the experience would play in relation to varying game modes. Check out the whole interview at VG247.