The romantic in you might object to this very earthly term. However, unless you don’t care about establishing a connection with readers, or becoming a writer that writes for a living — you should understand what an author brand means.

Think about two-three well known writers. Choose your favorite ones. What is the first thing that comes to your mind? What do you feel when you think about these writers and their books?

Author branding expert Dave Chesson advocates for “sharing your authentic personality and motivation with your readers.” Sure, your readers’ knowledge of you as a living breathing person may help establish trust.