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Search Engine Optimization (SEO) in short, is a set of framework with rules and process that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings. SEO also helps to increase the quality of the websites by making them User-Friendly, faster and easier to navigate. If you have a website or blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is important for a business because

The majority of search engine users are more likely to choose one of the top 5 suggestions in the search engine result page (SERP) so to take advantage of this and gain visitors to your website you need to rank as higher as possible. Which is possible by using SEO strategy.

SEO improves the user experience and usability of a website.

SEO is also good for social promotion of your website. People who find your website by searching on Google or Yahoo are more likely to share it on Facebook, Twitter, Google+ or other social media channels.

SEO can help you to move one step ahead of the competition. For say, if two websites are selling same product, the search engine optimized website is more likely to have more costumers and make more sale.

Somewhere between 80-90% of the costumers no check online review prior to making a purchaser. Search engines grabbing more market shares. Without organic SEO in place, people will have a very hard time finding your website and will instead find your competitors.

SEO provides your business credibility.

SEO target traffic. SEO can increase the number of visitors who are actively searching for the products or services that the business offers.

SEO works for an organization 24 hours a day, 7 days a week, 365 days every year. SEO provides promotion that never sleep.