Find and Buy Expired Domains, Brandable Name Based on Keyword and SEO Metrics

How to Find Expired Domains that Could Rank Your Site on Search Engine

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Looking for the expired domains in order to optimize a website is one of the popular methods applied by internet marketers and SEO experts.

By using expired domains which already have so many backlinks could make SEO optimization process for a website becomes much easier because the domain already has the authority.

You need to do several tricks before choosing and buying expired domains that could rise up your websites position in search engine results.

We have a tool that could help you to get some old expired domains with thousands of backlinks and high SEO matric value. All you need to do is filtering the domain list in our database according to the high-valued SEO metric.

It is important to be really careful if you are looking for an expired domain that will be used to build PBN or your own money site.

There are several factors that will be a warning to you because if you did not pay attention to these factors, all you have done will be wasted.

It could cause your website’s position in SERP degraded. The worst is Google will de-index your website. So, before you look for expired domains, you need to read this guide to stay away from trouble.

What is the expired domain?

The expired domain is a domain that has been at the end of its expiry period but was not renewed by the previous owner.

According to the ICANN.org, after a domain is expired it will not be released to public but it will be on Auto-Renew Grace Period phase, which is applied for 45 days.

After that, it will be on Redemption Grace Period for 30 days. Commonly, the registrar will ask the domain owner to extend it, in this period. But if it is failed, the domain will be auctioned.

Each registrar would have different terms and conditions.

For example, if you bought a .com domain in GoDaddy and did not renew it after one year, GoDaddy will give you a note to renew your domain.

You can extend your domain within 18 days after the expiry date in normal price without an additional price. But if it has passed the 18-day period then you will be charged the additional price (about $80) to renew the domain.

On the 25th day of the expiry date, the domain will be included in the auction for 10 days. Anyone could make a bid and the domain will be given to the highest bidder as long as the previous owner did not renew it.

If in there is not offer during the auction then the domain will be in the Closeout Auction for 5 days.

The domain will be sold for USD 11 on the first day, if there is no buyer then it will be $10 on the 2nd day, $9 on the third day, $8 on the fourth day, and then $5.

For further information about the periods then you can read it on the GoDaddy in this article.

There are also various reasons of why a domain is not extended by the owner. It could be because the owner does not want it anymore or maybe the owner forgot to extend it.

If it has been used for a website and it got high-quality backlinks then it definitely has strong SEO.

When a domain is expired then this is your big opportunity to buy it and then use it for your online business.

There are several benefits of using an expired domain, such as:

• It has aged, Google will be more likely trust an old website than a new one.
• It has the backlink, which is an important factor in SEO.
• It has traffic, which will attract more visitors much easier.

With such several benefits, expired domains will make the SEO optimization becomes way much easier compared to using the new domain.

Besides, your website will easily get traffic from search engine so it could increase the business.

So, how to use the expired domain for SEO?

In general, there are three usual methods done by SEO practitioners in utilizing the expired domains.

1. You immediately use it for money site or main website.
2. You use for creating PBN, which later you create a link from it that will be pointed to your money site.
3. Redirect 301, where the traffic from the expired domain will be redirected to the money site.

Things to Consider Before Buy Expired Domains

There are thousands or even hundred thousands of expired domains or aged domains available for sale in every day.

However, not all of them will give a positive impact on SEO optimization.

Just because it has good age and thousands of backlinks, it does not mean that it will give great SEO strength if the backlinks are poor at the quality.

So, before you choose an expired domain either for main website or PBN, you need to consider several things in order to make all things work.

And if you did not pay a close attention, it is going to give bad impact on your website.

Domain name

1. Avoid a domain that contains a keyword phrase or Exact-Match Domain

What is that?

This is the example of the Exact-Match domain: BuyCheapFootballSHoes.com, TipsTOFindJob.com, NaturalTreatmentForAcne.com etc.

This trick is used by so many SEO experts. By using a domain name that contains the targeted keyword, your website will easily get into the first page of Google Search result.

But it is not going to happen if you apply it in nowadays.

So, does it mean that a keyword in a domain will give bad impact for SEO?

Niche

You need to focus on the niche of your website even though it is just for PBN. Find an expired domain that was previously used for a website with the related topic to your main website.

If you are managing a website about the cat so you can look for an expired domain that was used for a web/blog about the cat as well.

Or you may find an expired domain that was used for a website about the pet in general. Use it for PBN and then create some contents about the cat and create a link pointed to your site.

This is closely related to backlink, expired domains commonly already have backlink from the similar website or related niche.

Even though you cannot find such domain name, you can use expired domain that was used for a website in various topics or general niche.

After that, you can build the domain for PBN with various contents and categories, including the related category that is suitable for your money site.

You cannot use a domain which has a completely different niche or has no connection to your website’s niche.

For example, if you create PBN in cat niche using a domain was used for technology website, then the PBN may have irrelevant backlinks.

Even though you build it for PBN with high-quality content, but the Off Page SEO quality is not good enough, even it looks like a spammy blog.

When you create a link from the PBN to your main website, you know the impact to your website.

Domain age

Most of the SEO experts would recommend you to find an expired domain that is at least two years old of age.

The domain age can be found according to Whois data, however, we suggest you count the age according to the data of Archive.org/Wayback Machine.

Why should you?

Whois is using data’s date when the domain is registered, meanwhile, Wayback Machine is sorted by the first time a website was made.

Search engine does not crawl a domain if it was not or yet a website.

If a domain name was registered two years ago and built as a website one year later then the search engine will count it for one year, not two.

So, we highly encourage you to check the website age, not domain age, use data from archive.org as the reference.

Google index

Make sure that the domain you want to buy is still indexed by Google. Do not buy the expired domain that has been de-indexed by Google.

In order to make sure if a domain is still indexed by Google, you just need to click “site:DomainName.com” in Google search box. Please look at the picture below:

Picture A shows that the domain is still indexed by Google, while picture B shows that the domain is not indexed.

There are two possibilities why a domain name de-indexed.

First, the domain is getting Google penalty,

Second, the domain is dropped or deleted from the registry. In other words, the domain is available for re-registration like registering a new domain.

SEO metrics for reference

There are millions aged domains that you can buy out there.

Using some SEO matric will be useful for filtering them or at least it can be an initial reference to look for an expired domain by predicting its quality.

Majestic TF and CF

TF and CF are metric developed by Majestic SEO for predicting SEO’s strength of a website based on the certain criteria.

TF or Trust Flow is a matric to measure the quality of website based on the backlink sources that are linking to the web.

Sites that have backlinks from trusted sites will get a high TF score.

Meanwhile, if the links came from unreliable sites then the TF score will be low. TF is scaled from 0 to 100, higher means better.

CF or Citation Flow is also scaled from 0 to 100. Citation Flow is used for scoring how strength a webpage based on the links quantity that pointed to the webpage.

Moz DA and PA

Similar to TF and CF, DA and PA are metrics developed by Moz.com for scoring the strength SEO website from 1 to 100.

DA or Domain Authority is a metric that predicts how strong a domain or website towards the search engine to be shown on SERP.

PA or Page Authority is a matric to predict the strength of specific page of a website to be shown on SERP.

Just keep in mind that those metrics are not the score that could value the real quality of a domain. The most important thing is the backlink’s quality.

Backlink

Pay attention to the backlink source because this is an important thing that forces you to do the manual checking.

You should look for an expired domain with backlink that comes from average high-quality and relevant sites. If most backlinks come from irrelevant sites then it might be a spam backlink.

See the comparison between the total quantity of backlink and the domain quantity that give backlinks (referring domain). If a domain has 500 backlinks from only one or two domain then it could be a bad sign.

Good backlinks are the contextual backlinks or those that are located in the article/content.

Avoid the site-wide backlink or backlink that is placed on all page of the site. Commonly, this link is positioned in the footer or sidebar.

Have dofollow attribute, backlink with nofollow attribute will not give any SEO effect. However, most SEO experts agree that it is better to have backlink with mixed of dofollow and nofollow so it will look natural.

You also need to check the OutBond Link (OBL) from the source page of backlink. If the page has OBL more than 100 then it might be categorized as a link farm page.

The quantity of backlink may not too important. But it is better to get an expired domain which has at least 30 or 50 backlinks. If the quantity is too small even though the backlink is a high-quality one, someday you may lose the backlink eventually.