“We’ve always been very grower-centric to help consumers understand where product is coming from The QR codes are giving us more opportunities to connect consumers and growers more effectively,” Mabs said.

He said the company has plans to add QR codes to all of their items in the future.

Television

Other forms of communicating with consumers include TV ads, which The Nunes Co. also does.

In 2013, the company partnered with “America’s Test Kitchen,” and as a sponsor of that program, they now have an advertisement for their organic line before or after the program.

“We partnered with them because the demographics match, and we’re also using the development of recipes,” Seeley said.

By the end of the year, the company plans to develop more than 40 new recipes that utilize their items, done in conjunction with “America’s Test Kitchen.”