Shiseido raises profit forecast as Chinese sales soar

Shiseido has upped its net profit forecast for the 2017 financial year, according to a report published by Nikkei Asian Review. The news came as the Japanese cosmetics manufacturer reported a record operating profit for the first six months of the year, up 74 percent to ¥34.6 billion.

The Japanese prestige beauty brand has seen sales soar in China and across Asia, and accordingly expects net profit for the year to rise 1 percent to ¥32.5 billion – a considerable improvement on its previous estimate of a 19 percent drop in net profit.

“Unifying the product line-ups for different regions as well as the advertising strategy and counselling has worked well,” commented President Masahiko Uotani during a press conference held as the company released its half-year results.