He's like the first genetically modefide human.
Who grins that big? It's just plain creepy. He looks like a pedephile, or the inspiration for the next Friday the Thirteenth movie. He's not a person Id' want to give me a burger, he's someone I'd want to have thrown in jail. Who wants to wake up with the king? I sure don't.

My suggestions to The Burger King King

Burger King, get a new mascot. Try taking inspiration from the taco Bell Dog or the Gieco Gecko. Get something we want to see, not grab our purses a little bit tighter when you'r commercial comes on.