December 4, 2013

A Question To My Friends At KDKA Radio

I listen to KDKA radio at work and I've heard numerous times throughout the day a KDKA promo that continues to list a number of problems experienced at the rollout of Healthcare.gov - including this soundbite from Representative Mike Rogers of Michigan:

They're trying to change a tire on a car going 70 miles an hour down the expressway.

“Now we’re saying, ‘it’s time,’” Metcalf said, in particular praising the new window-shopping function, in which users can peruse health plans without registering with the site. The requirement to make an account before viewing options was considered one of the main causes for the site’s initial traffic bottleneck. “It’s terrific, I’ve tried it, it was working yesterday through the busiest times,” Metcalf said. [Emphases added.]

Will you be rewriting the spot or will you continue to mislead your audience now that Consumer Reports is praising the website?