Preparing Your Website for the Holiday Rush [Infographic]

By michaelroehricht - October 10, 2017

For ecommerce retailers, the holiday rush is all about beefing up websites for peak traffic and tuning up the systems and processes that attract, maintain and allow customers to seamlessly make transactions online.

With as much as 30 percent of annual revenue at stake online, it’s never too early to start thinking about how you’re going to reach, engage and convert online traffic this holiday season. Even if you were ready to go last year and made it through the season without incident, the threat landscape is constantly evolving and what worked last year may leave you open to cyberthreats this year.

Adding to this urgency is the need to engage increasingly-savvy online consumers with an increasingly-complex IT environment. The proliferation of mobile platforms has presented more competition than ever for consumer attention and revenue.

By starting preparations now, you can set your business up for success when the onset of holiday shopping — Cyber Monday — rolls around. Planning ahead is key to your continued success throughout the holiday season.

For help getting started, check out the infographic below. It outlines how to focus your marketing and IT strategy now to ensure your business is ready when the temperatures start dropping and consumers start opening their (virtual) wallets.