“It is our civic duty to vote.” “You are unpatriotic if you don’t vote.” “Voting is a moral obligation.” Etc.

The goal here is laudable: We want people to express the altruistic motivation that will drive them to escape the so-called Downs Paradox and actually go vote to make democracy work.

But the norm is missing something quite important. It’s not actually such a great thing if everyone just goes out and votes, because most people are seriously, disturbingly uninformed about politics.

The norm shouldn’t be that you must vote. The norm should be that you must cast an informed vote.

Best if you vote informed, but if you won’t get informed, then better if you don’t vote at all. Adding random noise or bias toward physical attractiveness and height does not improve electoral outcomes.

More informed voters already tend to be more politically engaged. But they are almost evenly divided between Democrats and Republicans, which means (especially with the way the Electoral College works) that electionsare primarily determined by low-information voters. Low-information voters were decisive for Trump in a way that is unprecedented for as far back as we have data on voter knowledge (which, sadly, is not all that far back).

And of course even those of us who are well-informed obviously have lots of other things we don’t know. Given my expertise in economics and my level of political engagement, I probably know more about politics than 99% of American voters; but I still can’t name more than a handful of members of Congress or really any state legislators aside from the ones who ran for my own district. I can’t even off the top of my head recall who heads the Orange County Water District, even though they literally decide whether I get to drink and take a shower. I’m not asking voters to know everything there is to knowabout politics, as no human being could possibly do such a thing. I’m merely asking that they know enough basic information to make an informed decision about who to vote for.

Moreover, I think this is a unique time in history where changing this norm has really become viable. We are living in a golden age of information access—almost literally anything you could care to know about politics, you could find in a few minutes of Google searching. I didn’t know who ran my water district, but I looked it up, and I do now: apparently Stephen R. Sheldon. I can’t name that many members of Congress, but I don’t vote for that many members of Congress, and I do carefully research each candidate running in my district when it comes time to vote. (In the next California state legislature election, Mimi Walters has got to go—she has consistently failed to stand against Trump, choosing her party over her constituency.)

This means that if you are uninformed about politics and yet still vote, you chose to do that. You aren’t living in a world where it’s extremely expensive or time-consuming to learn about politics. It is spectacularly easy to learn about politics if you actually want to; if you didn’t learn, it was because you chose not to learn. And if even this tiny cost is too much for you, then how about this? If you don’t have time to get informed, you don’t have time to vote.

Voting electronically would also help with this. People could, in the privacy of their own homes, look up information on candidates while their ballots are right there in front of them. While mail-in voter fraud actually does exist (unlike in-person voter fraud, which basically doesn’t), there are safeguards already in widespread use in Internet-based commerce that we could institute on electronic voting to provide sufficient protection. Basically, all we need to do is public-key signing: issue every voter a private key to sign their votes, which are then decrypted at the county office using a database of public keys. If public keys were stolen, that could compromise secret-ballot anonymity, but it would not allow anyone to actually change votes. Voters could come in person to collect their private keys when they register to vote, at their convenience weeks or months before the election. Of course, we’d have to make it user-friendly enough that people who aren’t very good with computers would understand the system. We could always leave open the option of in-person voting for anyone who prefers that.

Of course, establishing this norm would most likely reduce voter turnout, even if it did successfully increase voter knowledge. But we don’t actually need everyone to vote. We need everyone’s interests accurately represented. If you aren’t willing to get informed, then casting your vote isn’t representing your interests anyway, so why bother?