Tuesday, April 24, 2012

Effective Combination of Social Media and Your Web Videos to Promote Your Product

When you are a business selling a
product that has competitors, you risk be overshadowed and lost in the
shuffle. You need a way to rise above the crowd and show that you may
have a product that someone else does, but you have something special to
offer them or a unique perspective on the product. The internet has a
vast scope of opportunity to afford a business if you know how to
navigate through this territory.

An innovative and effective way to
market your product online is through the use of web video. Web video
provides you with the ability to explore various ways to market your
product besides using text on a webpage. The demographic of people that
watch videos has spread all over the world with internet devices being
less costly and so widely used. People watch videos as a source of
entertainment and information. Sites like YouTube and Facebook then make
it possible for the audience to share these videos and to further your
span of business.

There are two important elements when
it comes to creating a successful web video. This is, how they are going
to be used, and how do they look. Employ a professional video
productions company when it comes to the task of producing a web video.
It will eliminate the headache of potentially wasting time and money if
you consider taking this upon yourself.

Now you’re asking, “How do I use social
media networking sites to effectively spread and market my material?”
First you are going to have to post your video on all of the social
media networks that you use. Start with Facebook, Twitter and YouTube.
These are the most used social media outlets around and it will ensure
that you reach a larger range of people. Invite your viewers to comment
and share your video. Ask for feedback regarding whether the video was
useful or entertaining. Also you want to strive for the elusive viral
video. These are phenomenon’s that circle the web and gain insane amount
of views. It’s hard to determine the elements that create a viral video
but staying safe with a boring video will capture no one’s attention.

Videos are the most shared content on
the web. An internet user is five times more likely to share your web
video content, than any text content you could release. Your company or
product cannot afford to ignore such statistics, when the solution poses
a great deal of benefits that can launch you into success.

Combine video and social media networks
in order to maximize the promotion of your business, product or service
online. Even with just one video, you will be able to reach billions of
people all over the world. YouTube alone gets about 3 billion hits per
day. This is even without the amount of video shares and re-tweets that a
video can get through other social networking sites. You company needs
to capitalize on these numbers and grab a slice of the web video
promotion through social media pie.

2 comments:

It can’t be denied that social media has led a multitude of alternative marketing opportunities to business owners. Just imagine the millions of users Facebook and Twitter have. All you need to do is construct content relevant to your customers and suppliers at a steady rate, to add significance to your product or service.