Golden Goose Introduces One for One Program: One Pair of Shoes for a One Percent Tax Break for the Wealthy

Popularized by TOMS shoes, one for one programs are advertisement and charity rolled into one. Golden Goose, a brand for the people, has decided to join the ranks of TOMS and many other altruistic companies.

In a press statement, CEO Giorgio Presca announced “Golden Goose Deluxe Brand wants to help you make a difference,” so for every pair of GG shoes someone buys, the company will ensure a one percent tax break for the wealthy.

Penn Golden Goose wearers were ecstatic about the announcement. “This move might just be the push that gets Penn a Golden Goose Deluxe Brand store on campus,” Lucy Caters (C ‘20, E '20) shared with UTB. “If only GG did this before the Lulu showed up.”

So, expect to see even more of these pre-worn sneakers around campus, and when you do, know that the wearer gave back.