According to the PGA Tour, the tournament is broadcast to more than 900-million households in 225 countries, in 32 languages.

It's also a big traffic driver to the Triad. All those visitors come to spend money.

Tournament director, Mark Brazil said, " You're talking about heads in beds, you're talking about restaurants, you're talking about airport, you're talking about rental cars, the business that we do with companies in the area."

The Greensboro Chamber of Commerce estimates that the tournament has an economic impact anywhere between $25 to $45 million dollars.

The estimated attendance is 80,000 people over the course of the week.

Tournament organizers say with good weather, it could be more like 90,000 people.