Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

CEO Barkbook

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

PR isn't what it used to be: writing press releases, sending out news over the wire, and crossing your fingers that TechCrunch or The New York Times will cover your story. Today, with advances in technology and the democratization of publishing, PR is largely about crafting a story and owning the narrative as it's pushed out across multiple channels. Backed by analytics, data and measurement tools, PR activity then becomes a key business driver and a signal for brands to understand impact.

Do we still need journalists? Absolutely! Do we still want coverage in the Wall Street Journal? Uh-huh. But these things are only one part of the PR puzzle.

Join us to hear from those who are pushing the envelope of forward-thinking PR, and learn how to leverage the world's second oldest profession to rise above the noise and become a thought leader.

Program

5:30 – 6:00 PM

Check-in + Drinks

6:00 – 6:10 PM

Welcome Words

6:10 – 6:50 PM

PR Panel

6:50 – 8:30 PM

Networking

Yummy bites + Drinks

Speakers & Moderator

Rebekah Iliff

CHIEF STRATEGY OFFICER AirPR

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Adam Singer

ANALYTICS ADVOCATEGoogle

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Speakers & Moderator

Rebekah Iliff

Chief Strategy Officer AirPR

[Moderator]

Rebekah Iliff is the Chief Strategy Officer for AirPR, a PR technology company that enables data-driven brands and organizations to measure the impact of their PR efforts. She is currently a columnist for Inc., Forbes, Huffington Post, Entrepreneur, and THINK Magazine; and she frequently moderates panels and speaks about the future of the PR and Marketing industries, VR, big data, and "Women in Tech." Rebekah is a Dell SMB Influencer, Onalytica’s Top 100 Global PR Influencers, and was recently named to the Advisory Board of Women in PR USA. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA).

Adam Singer

Analytics Advocate

Google

Adam Singer is a trusted voice on behalf of Google, and manages GA’s scaled communications strategy to educate millions of users on both the product features and how to be better analysts. He enables the success of Google’s technology and agency partners, delivers in-person industry presentations, and provides 1-1 consulting to CMO and VP-level executives at Fortune 1000 companies on digital strategy. Additionally, Singer is the Executive Editor of digital marketing and PR focused blog, The Future Buzz; a Digital Marketing industry columnist for ClickZ; and an international tech industry speaker.

Nik Rouda

Senior AnalystEnterprise Strategy Group

Nik Rouda covers big data, analytics, machine learning, and

artificial intelligence. With 20+ years of experience in IT around the world, he understands the challenges of both vendors and buyers, and how to find the true value of innovative technologies. Using the knowledge of strategic leadership that he gathered

At Salesforce, Julia leads a program to help startups build, grow and give back. Since its launch October 2014, 7,000+ entrepreneurs in 140+ countries have joined the program.

Michael Gasiorek

Editor-in-Chief, Startup Grind

As Editor-in-Chief at Startup Grind, Michael works with founders, writers, community organizers, and investors across 87 countries to create and share stories for entrepreneurs.

Speakers

Linda Crawford

Go to market executive with demonstrated leadership in all aspects of sales, marketing, product and customer success at high growth companies.

Brad Gyger

VP, Worldwide Sales, Heroku

Salesforce

Started as the first salesperson within Heroku, currently responsible for a global, multi-channel sales team.

Mike Wolff

SVP, Commercial Sales, SMBSalesforce

His team helps small businesses become big businesses. He has over 14 years of experience helping Salesforce customers more effectively find, win, keep, and connect.

Fireside Chat: What's Next?

James Cham

Partner, Bloomberg Beta

James Cham is a Partner at Bloomberg Beta where he focuses on investments in data-centric and machine learning-related companies. He has an MBA from the Massachusetts Institute of Technology and was an undergraduate in computer science at Harvard College.

Simon Chan

Sr Director, Salesforce Einstein

Formerly CEO of PredictionIO (aquired by Salesorce), Simon is a serial entrepreneur and product innovator, with 13 years of tech management experience in various cities including London, Hong Kong, Guangzhou, Beijing and the Bay Area. He holds a Ph.D. in Machine Learning from UCL Computer Science.

Moderator

Leyla Seka

EVP, AppExchange

Salesforce

Leyla Seka is leading the AppExchange team. In her eight years at Salesforce, she has held a variety of positions across product management, product marketing and business operations helping to build a scalable infrastructure.

The Incubator

650 7th Street

San Francisco

CA

The Salesforce Incubator is a five-month program to help select startups and consulting firms deliver innovative solutions to their customers using Salesforce technologies and tools. The program includes a physical workspace within the Salesforce San Francisco campus to facilitate innovation and collaboration.

Sponsors Block #2

Map Block #2

The Incubator

650 7th Street

San Francisco

CA

The Incubator

650 7th Street

San Francisco

CA

The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.