Have you tested the new Flickr iPhone app yet? We have tested it to see if it can keep up with other similar applications such as Instagram. Most tourism organisations and destinations will have a Flickr account and most websites will link to the organisations’ accounts. However, very often, having a Flickr account and page will not be enough, it is a photo sharing site and destinations and tourism organisations need to ensure that people are sharing images on the site and engage with the tourism providers and destinations. So what are the new features of the Flickr iPhone app and is it innovative enough to get consumers excited? Should destinations and tourism organizations watch out to jump on the bandwagon before they miss out to other photo sharing sites such as Instagram (Flickr)?

FLICKR APP FEATURES

The app has a built in camera and similar to Instagram lets its users apply different filters to images made by travellers. As it is a photo-sharing site, travellers also want to be able to connect with their friends which is also possible on the new Flickr app. Travellers can easily connect with their Facebook and Twitter friends and comment on images. Users of the app are also able to tweet, Facebook share, email or post on Tumblr and the app is even using geo-location so images can be seen on a map. Images can also be enhanced in terms of their resolution alongside with editing tools in order to changes things such as the images’ contrast, brightness or saturation.

FUTURE OF FLICKR

The application focuses on images as a main part but offers the convenience of travellers being able to share images on social networks. After these recent changes, it will be interesting to monitor how travellers are using Flickr and how destinations and tourism organizations respond to the improvements and pick up its use. At the moment, a lot of Tourist Boards are doing campaigns based on travellers using and sharing images on Instagram. However, Flickr might become the next big thing in tourism and destinations might consider Flickr campaigns in the future. Destinations and tourism organisations should certainly watch out for Flickr so they don’t miss out on great opportunities to engage with travellers in the future!

Discussion

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