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We are a husband and wife owned business and produce some LEGO compatible products. One upcoming campaign may be a product to be used with LEGOs. I am working on Minifigure versions of my wife and I as a reward level or to tack onto other rewards. We will be leaning on our family brand story and it is one more way to make it personal.If you can sell the pledgers on why they should like and trust you, find a way to insert a bit of your personality into the rewards so they are getting more than product but a little piece of you.Just a thought.

I know Kickstarter is not a store, but I am toying with an idea that I would charge more for early bird rewards. Reasoning behind this is that early adopters are willing to pay more.

What do you think? Do you know any campaigns that did this?

And you would wait with posting the lower priced regular rewards until after the EBs are all gone? The problem is that if you do this, as soon as the regular rewards go live people will adjust to the lower amount and if you don't the regular priced rewards will be on top of the list because KS sorts on price...

We offer a special Ambassador version of our watch where the backer becomes a brand ambassador and gets featured on our social media/site with our other brand ambassadors. The pledge price for the Ambassador version is full retail, where we offer earlybird at 45% discount.. so far we have 5 backers who pledged for an Ambassador version.

You need to make the backer feel a part of the process, @deftpunk has a good idea of this with a personalised reward. I think you should also take in consideration the cost of this reward, and be sure that it is not over your budget. And lastly, you should know what your average backer intends to donate, and cater your price to match that average. Here is a blog post that goes into more detail of what I mentioned above:

As a backer, I think it would be so much better if the backer don't wait for receiving the item too long. Some campaigns require waiting for more than 6 months which demotivate backers even for very creative items.