Posted on 05 July 2011 | No Comment

Lola and Madonna are back with a new Fall 2011 collection for their junior label, “Material Girl“. Joining them for a second time around is rock-royalty extraordinaire Kelly Osbourne, modeling the entire collection all over New York city. The photoshoot looks like it was a blast with backgrounds like the world famous Empire State building, Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy, and Chinatown. Seriously, all over New York and at all the great sights!
“I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years,” stated Kelly Osbourne. And for all the star-truck teens out there, Osbourne will make personal appearances on behalf of Material Girl at Macy’s. To find out when and where, follow @MaterialGirlCol, hash tag #MGNYC and become a fan at facebook.com/materialgirlcollection.

The campaign will debut in September issues of fashion and lifestyle magazines such as PEOPLE StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan as well as online, and Macy’s. View the gallery for more images from the campaign and behind-the-scene photos.