ESCONDIDO, Calif., Dec. 1, 2010 /PRNewswire-USNewswire/ -- Dr. Bronner's Magic Soaps, the top-selling natural brand of liquid and bar soap in the United States is pleased to introduce a new USDA Certified Organic Hand Sanitizing Spray. Available in a 2 oz. bottle that provides over 500 sprays, the new personal care item is certified under the same National Organic Program that certifies food. Dr. Bronner's lavender scented hand sanitizer is also free of GMO-alcohol and petro-carbomer thickener.

The suggested retail price per 2 oz. bottle is $3.99 and includes 62% organic ethanol, water, organic glycerin, and organic lavender oil. The new item will be available starting in January 2011 at natural product retailers nationwide. The item will also be available from Dr. Bronner's online store at http://www.drbronner.com .

Other non-organic hand sanitizers are based on alcohol from GMO corn and thickened with carbomer, a petrochemical thickener. Dr. Bronner's utilizes only certified organic grain alcohol from non-GMO sources, without any synthetic thickeners. While organic lavender provides a lovely scent, organic glycerin contributes a moisturizing after-feel that isn't sticky or drying.

Dr. Bronner's is synonymous with Old-World quality and time-honored simplicity, which can be traced back to the family's German-Jewish soapmaking tradition. Born in 1908 to a Jewish family that had been making soap since 1858, Emanuel Bronner was a third generation certified master-soapmaker under the guild system of the time. In 1929, he brought his formulas for high-quality liquid and bar soaps to America, starting Dr. Bronner's Magic Soaps in its current form in 1948.

Renowned for their quality, versatility and eco-friendliness, Dr. Bronner's Magic Soaps enjoyed a small but loyal following in the early years. In the late 1960s, however, soap sales started to explode, due to the unsurpassed ecological quality combined with Dr. Bronner's urgent message to realize our transcendent unity across religious and ethnic divides. Word-of-mouth soon made Dr. Bronner's the iconic soap of that era, and in the decades that followed the soaps spread into every health food store in the U.S. and then into the mainstream as well -- winning over fans from all walks of life on the way to becoming the number-one-selling natural brand of soap in North America.

The 4th and 5th generations of the Bronner family who run the company today continue to make their unsurpassed soaps with care and integrity. 2008 marked both the 60th anniversary of Dr. Bronner's Magic Soaps in America and the 150th anniversary of the family's first soapmaking activity in southern Germany. The Bronner's strive to honor their heritage with progressive business practices, while devoting profits to worthwhile causes and charities worldwide.