GM Puts Chevrolet on Par With Opel in Europe

Car Maker Named a New Executive to Oversee Its Chevrolet Operations in Europe

By

Jeff Bennett and

Nico Schmidt

June 26, 2013 11:58 a.m. ET

General Motors Co. Chief Executive Dan Akerson signaled discontent with the auto maker's inability to put the Chevrolet brand on equal footing with the company's larger Adam Opel brand in continental Europe, appointing on Wednesday a new executive to give Chevrolet a stronger role.

Thomas Sedran will succeed GM-veteran Susan Docherty as president and managing director of Chevrolet Europe when she leaves the company in September, the company said on Wednesday. Mr. Sedran, a former AlixPartners consultant, has been an...