L’Oréal

L'Oréal USA

THE CHALLENGE

As part of XOMAD’s Influencer Research & Insights program, XOMAD partnered with L’Oréal to explore and evaluate the potential of a brand returning to their US Market.

OUR APPROACH

XOMAD carefully vetted influencers with expertise in the market, determined key cities to host focus groups, and facilitated moderated sessions, surveys, and final reporting to tell the brand a story.

The vetting process focused on influencers’ knowledge and creativity in the space. XOMAD used its technology to find influencers who were talking about trends before they were trends, to find the true trendsetters and knowledgeable influencers.