Subject Description
Students apply concepts learned in the program through a series of reports. In collaboration with a non-profit organization, students analyze existing fundraising practices and make recommendations for enhancements.
Acting as members of a Board of Directors, students provide ongoing feedback to colleagues and help to critique the final report.

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Apply key elements of successful annual and capital campaigns such as the feasibility study, case statement, setting campaign goals, budgeting, scheduling, organizing the campaign, identifying and cultivating leadership volunteers and donors.
2. Develop a fund development approach for a fundraising project based on the needs of an organization.
3. Prepare a marketing and communications plan that reflects the fundraising needs of an organization.
4. Design special events or activities that fit an organizational plan.
5. Develop a strategy pertaining to all aspects of donor relations.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Prerequisite(s)
FRM600, FRM601, FRM 602, FRM 306, and FRM 604

Topic Outline

Pyramid of Giving

Campaign activities and structures

Volunteer and donor profiles for the selected organization

Fundraising structure of the organization

Fundraising activities

Marketing and communications plan

Budget components of each fundraising activity

Selecting the type of campaign

Accountability policies

Governance structure

Mode of Instruction
Online
This subject is delivered online. This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities.

Prescribed Texts
No textbook required. All subject materials are available in the online lesson notes and various websites.

Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.

In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.

Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines: http:/senecacollege.ca/library

Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.

English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.

Grading is based on the following marking scheme:

Participation

10%

Bi-Weekly Reports

60%

Final Report

30%

For online delivery: All the academic policies of the College at which you registered apply. This includes, but is not limited to policies related to grading, supplemental exams, deferred exams and accommodations.