In a bid to offer its followers an unparalleled experience in line with the capabilities of its latest mobile phone, Sony, in collaboration with communication agency FP7/DXB, did the unthinkable.

They invited the public to enter a draw, which would entitle the lucky winners to visit its first underwater Aquatech outlet in Dubai. The concept store itself, designed and built four meters underwater, could only be accessed by taking a dive!

The three-day event was literally an immersive one, which saw a lucky few using the Sony Xperia Z3 device throughout the entire journey to and back from the store. To top it off, every visitor received the necessary underwater training in addition to a private escort.

The marketing stunt, which made plenty of waves, stands testament to building exemplary brand engagement pertaining to the company’s commitment to promoting and growing its innovative line of waterproof devices.

About ArabAd

Launched in 1986, ArabAd is the first and oldest advertising and communications magazine catering to the MENA region.

Distinguished in its coverage of advertising, marketing, branding and everything in-between, ArabAd maintains a watchful eye on the pulse of this industry to bring the latest and greatest from the communication world.