Marketing, advertising & media intelligence

As Jetstar's last campaign cleverly showed, 'no-one likes delays, but everyone loves free flights'. And it's continued down that road to celebrate five years of flying in New Zealand by creating a game of international Pass the Parcel.

Jetstar staff ventured to its major international destinations, handed out free flights and asked winners for a suggestion on who should be next (the concept and filming was done by Australian social media company The Royals). The game was continued on its Jetstar's NZ Facebook page and it is giving away five $500 Jetstar vouchers (entries are open to New Zealand residents 18 years+ and closes 5pm 11 June 2014).

As well as the Pass the Parcel promotion, Jetstar will also be celebrating with customers and team members at airports, in-flight, online and on the street with a week-long promotion (this includes a Breakfast tour that takes in all five domestic destinations and ask punters to Limbo for their fares).

“We’ve organised some birthday surprises for customers travelling with us this week on domestic flights and we’ll be having giveaways as part of the television promotion,” says Grant Kerr, head of Jetstar in New Zealand. “It’s our way of saying thank you to all our Kiwi customers.”

Jetstar’s first domestic flight from Auckland to Wellington took off on 10 June 2009. The airline has since clocked up over 45,000 flights across its five domestic destinations of Auckland, Wellington, Christchurch, Dunedin and Queenstown, carrying well over seven million passengers.

It's been an at-times rough five years for Jetstar in New Zealand, and it's had to deal with some serious perception issues and PR disasters. But it's still here, it's still popular and the rather self-aware campaign via Barnes Catmur trumpeted the fact that, perhaps to some peoples' surprise, it was New Zealand’s most punctual domestic airline in 2013 ahead of Air New Zealand.

Kerr says that’s continued into 2014, with Jetstar recording the most on-time domestic flights in three out of the first four months of the year.

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On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Genius From Elsewhere

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With over 10,000 fires occuring in South Korea residential homes every year, Samsung Fire & Marine Insurance has created a flower vase that doubles as a throwable fire extinguisher. The hope is it will raise awareness to the public safety issue of home fire safety.

2

Advertisers have stopped buying ads on YouTube after their ads appeared on children's videos where pedophiles had infiltrated the comment section.The New York Times investigates the comments.

3

The internet has been up in arms about a supposed 'Anti-LGBT' emoji, featuring a rainbow flag alongside the "no" symbol. However, according to Time, the emoji causing offence is actually "an unfortunate implementation of the standards that govern how text is displayed on our device".

4

This year, Super Bowl audiences were treated to a 45-second video of Andy Warhol eating a Burger King Whopper. It was certainly a campaign unlike any before, but did it work? Adweek takes a look.

5

As of 1 March, Queenslanders will be able to include one of five emojis alongside their licence places. The options—the laughing-crying face, the winking face, the sunglasses face, the heart-eyed face, or the classic smiley face—are courtesy of Personalised Plates Queensland.

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Who's it for: House of Travel by the in-house team

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Who's it for: Joblist by Badger Communications

Why we like it: Sonia is a dead-set hero. We are introduced to her glamorous, visor-wearing face peering out from behind a freshly-levelled hedge and the next thing we know she's no ordinary arborist. We watch Sonia as she looks into that shrub's soul and reveals the schnauzer-shaped masterpiece of her own creation. We never knew we needed someone with Sonia's skill set in our lives, but now we know we do. Thank you Sonia for showing us the light.