Aquarian Resources is one of the leading branding, web design and internet marketing company in Indore, India. We are known for providing efficient marketing communications ad end-to-end branding services and 360 degree solutions to client’s needs. We offer a wide range of efficacious advertising & marketing services which includes web designing, social media marketing, SEO, graphic designing, software development, animation and much more.

Media planning involves
finding the most appropriate media platform to advertise a company or client’s
brand/product. Media planners determine when, where and how often a message
should be placed. Their goal is to reach the right audience at the right
time with the right message to generate the desired response while staying
within the designated budget. Media planners also take into consideration the
product being advertised, target audience, and campaign goals for accurate
results.

Media buying is
the process of buying media placements for advertising (on TV, in publications,
on the radio, digital signage, or on websites). The primary goal of media
buying is to achieve the highest reach for the lowest possible price.
Successful media buyers are skilled in negotiating the price of media on behalf
of their client.

The process
of media buying and planning both
involves the use of research into the target demographic to derive a deep
insight into the media consumption habits and purchasing behaviours of consumers.

Media planning
is more conceptual, more creative; more research oriented. Whereas, media
buying requires honed negotiation skills, an understanding of the
communications process and knowledge of how different media variables affect
performance and advertising effectiveness. Another notable fact is that separating
planning and buying functions can seriously erode the important connection
between communications planning and channel execution, ultimately affecting the
quality of output for clients.

Ironically, most
people (especially clients) have the belief that buying is more important than
planning because that is where the money is spent. Whereas in reality, jumping
to media buying straight ahead without effective planning would lead to a major
investment without much result. But it is also not wise to do media planning
without appropriate media buying as that would not lead to optimum business
promotion.

Human beings evaluate information quickly
and make judgments in a snap. This habit automatically transfers over to the
consumer marketplace as well. Consumers want to feel comfortable with the
brands they buy from, invest in, and spend time with. Therefore, as an
entrepreneur, it’s important to spend a considerable amount of time and effort
developing the identity of a brand.

What makes a good brand identity? Not every
brand identity has all these attributes, but the best ones have most, if not
all.\

1. A
brand must always have a purpose- Consumers are always looking for a
company’s story or a purpose. They may not be aware of it, but they are looking
for some motivating factor that they have in common with the brand. They need
something to connect with. Hence, the brand’s purpose needs to be expressed
whenever and wherever it can be expressed. For example, Dove is one of the
greatest examples of a purposeful brand. Their mission is about something far
more profound than just selling soap and hygiene products. Dove recognized that
low self esteem is a huge problem for females and is using its brand to
help improve the self esteem of girls worldwide.

2. A brand must deliver benefits that customer’s
desire- Every brand must listen to their target
audience and should be able to define their expectation and desires. History shows that when companies listen to their customers,
collaborate with them and innovate together, they thrive. Knowing the exact target audience will
make branding
initiatives more strategic. For example- Amazon, once an online book seller, is
now not only a marketplace for nearly any product available, and has recently
become a cell phone manufacturer with Amazon Fire mobile device as well.

3. The pricing of a brand must be aligned
with the perception of its value- A
business with products and services that aren’t aligned with
the customer’s perceived brand value will quickly fail. The message,
design and positioning of the brand are key to establishing a connection
between price and the perceived value for products. For example- The spectacular
success of Patanjali Ayurved offering products that are positioned as being
pure by Baba Ramdev, the yoga guru seems to be a dexterous mix of savvy
marketing and smart pricing.

4. A
brand must be unique and distinctive- A brand
simply needs to have one special thing that separates it from its competitors. Brands
must establish distinct brand elements in order to win in the marketplace. For
example- Domino’s Pizza used to guarantee that their pizza would arrive in 30
minutes or it’d be free.

5. A
brand must always be consistent- Consistency is a part of building trust and
making a brand feel more dependable. A part of engaging the right emotions with
consumers is making them feel like they know a brand and that the
brand can be trusted. Interacting with consumers through a consistent
brand voice and aesthetic lets consumers get to know the brand as an organization. For
example- Coca Cola since its inception is selling happiness. The world's
largest beverage-maker has promised to delight consumers ever since it launched
itself. Everything they do is inspired by this idea of promoting, developing
and creating happiness which automatically resonates with consumers.

Branding is fundamental. Branding
is basic. Branding is essential. The main idea is to keep in mind that
people look forward to relating with a company before buying their product or
services. Hence entrepreneurs must develop a brand’s identity and show the
consumers the attributes that they are looking for.

June 5th 2017 marks the
date when Aquarian celebrates its three
triumphant years in the Branding industry. Over the last three years Aquarian
has grown from strength to strength, taking on more clients,
expanding the team and its services.

The last three years have flown by,
and it seems like only yesterday when it all began. 2016 was a huge year for
our brand, so let’s take a look back at some of the highlights:

Our trusted clientele list has grown
exponentially, as we’re now working for more than 100 clients in the various
industry sectors including Real Estate, Pharmaceutical, Food, Hospitality,
E-commerce, Fashion, Automobile, Infrastructure, and Entertainment &
Leisure etc.

We’re also proud to be announcing
that from a small Design Agency in 2014, we are now a 360-degree Branding
Company offering more than 10 services to our client with a 360-degree market
perspective.

In the past 3 years Aquarian has
single-handedly managed 50+ social media profiles, made 200+ client Brochures
and created 50+ corporate identities. At Aquarian we pride our self on
our customer-focused, results driven services and take great
pride in the fact that our clients are growing with us.

We also want to take a moment to
thank all our wonderful team, clients and brand associates, who have helped us
become the company we are today. Without your dedication and vision, Aquarian
would have never prospered.

We are looking forward to the next
year and have some fantastic plans in place for a more successful run. This
includes more value added services for clients amongst a whole host of other
projects. With plenty of exciting developments to come, we’re excited about the
next year and beyond. Stay tuned!

Social
Media Marketing is a way for businesses to interact with their target
markets over the internet via various social media platforms
such as Facebook, Pinterest, Twitter and Instagram etc. The range and influence
of digital media has grown by the day and Social
Media Marketing services dominate a major part of it. With the
explosion of newer media platforms, creating a result-oriented strategy to keep
customers engaged is a whole new challenge for Social Media Marketing.

The
challenge yet remains to do Social Media Marketing right. Hence we have tried
to put down some of the basic do’s and don’ts of effective SMM for branding
purposes.

Social
Media do’s:

1.Keep it short as it is
proven that shorter posts get more engagement.

2.Make beneficial
relationships with other businesses and brand promotion agencies
as SMM is not solely for getting to your customers and helping you sell your
product but also a place
where communities of like-minded entities connect.

3.Stick to your brand
philosophy guiding your SMM Strategy as it will stop you from over-promising
and help sustain your brand identity.

4.Be aware of all the
changes happening around you on the web, not just in Social Media Marketing,
but any kind of marketing on line.

5.Be innovative and
experiment with your strategy to find new and interesting ways to present the
same information to your networks.

Social Media don’ts

1.Don’t copy the
competition as copying a competitor makes it look like you don’t bring anything
new or different to the market and does nothing to make you stand out.

2.Don’t expect immediate
results as Social Media Marketing takes time and continual application. Strive
to be consistent in your communication: and constant in your output.

3.Don’t spam your audience
by posting unnecessary or same information again and again. If you are
constantly bombarding your followers several times a day, they are very likely
to hit the ‘unfollow’ button, very soon.

4.Don’t just advertise on
your brand’s social media feed as the trend shows that people tend to try out
brands which have a diverse, informative, and responsive social media feed.

5.Don’t try to please
everyone as effectively managed businesses employ a diverse group of
individuals. While that is great for innovation and ideation, it’s not always
conducive to collective agree on the same thing. Identify the main stakeholders
in the branding process and ensure they have final decision ability.

SMM as a medium is huge and there are endless
possibilities for what works and what does not work but what remains intact are
the basic do’s and don’ts. Following which any organization must represent
themselves well on social media and create their own individual identity.