Wieden

Wieden is the 4th municipal District of Vienna, Austria (German: 4. Bezirk). It is near the center of Vienna and was established as a district in 1850, but borders changed later. Wieden is a small region near the city center.After World War II, Wieden was part of the Soviet sector of Vienna for 10 years.

… trends that are shaping technology and business,” Clark said. “We will focus on both trends and people with a smart and tongue-in-cheek tone.” Homepage image courtesy of Shutterstock The post Look out ‘Serial': Agencies take a crack at podcasts appeared first on Digiday. …

… on mobile with customers’ rising desire for spontaneous travel. Paul Hennessy, CMO at Booking.com, said he differentiates between deal-hunting last-minute travelers — those who plan a trip but buy only when the price drops — and truly “spontaneous” customers. “There’s the rise of the spontaneous Internet and there is this behavioral shift…

… tweet, these marketers left us wondering what they were thinking (or drinking). Here’s hoping we won’t have to do this again next year — even though we surely will: Gap’s #dressnormal campaign The retailer completely blew it with its tone-deaf normcore campaign. Created by agency Wieden+Kennedy, the celeb-studded campaign’s bewildering tagline…

… this summer? Nike went all-in with a major marketing campaign centered on the event — and ended up stealing the show. This year’s campaign by Wieden+Kennedy, called “Risk Everything,” featured Portugal’s Cristiano Ronaldo, Brazil’s Neymar and England’s Wayne Rooney preparing for the World Cup under pressure. The video received nearly 73 million views…

… as a bunch of thoughtless idiots,” said Eric Quennoy, creative director at Wieden+Kennedy Amsterdam. “So from the outset, we were very determined to portray beer drinkers in a positive light. We made a strategic decision to elevate the brand by elevating the drinker.” Heineken was specifically targeted by Cannes because of its five-part campaign…

The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival.

… That’s right—it’s time for my picks of the best branded content of 2014. It’s kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake. If you work at one of the companies below, tweet me @joelazauskas for your printed copy. GE: “Enhance Your Lighting” When we look back on content marketing in 2014…

… views increased by 73% in Q3 2014 compared to Q3 of 2013Viewers watched branded video content more than 2.9 billion timesSamsung had 2 out of the 5 most popular branded video campaigns of Q3 2014Samsung, Google, Nike, Apple, and adidas were the most viewed brandsElectronics, and beauty, were the most popular verticalsAdvertising agency Wieden…

… To introduce the new Honda Civic Type R, a souped-up version of the car maker’s Civic hatchback, Wieden + Kennedy London created The Other Side, a “double-sided” film that tells two different stories about the same man driving two different cars in two very different scenarios…at the same time. Get it? The agency filmed two separate videos…

… Remember when you lay on your back and stared at the clouds to while away your childhood boredom? You can do that again — on your computer. Delta and Wieden + Kennedy New York are on a mission to find the world’s most bored person and give them something to do. The campaign is “CloudGazer,” a new game where players are challenged to explore…

… As Halloween has barely begun to recede in our rear-view mirrors, it’s obviously time to start kicking off the Christmas campaigns. Quick out of the gate is Gap, which has released GapGiftGuide.com, an interactive campaign that lets you turn your striped sweaters into musical instruments. Created in collaboration with Wieden + Kennedy New York…

… #dressnormal campaign, the Gap’s first with agency Wieden + Kennedy, New York. With several print, digital and social elements, the campaign for banality has been aggressively promoted online, as well as experientially in pop-up shops as part of the “Dress Normal Project,” in five cities. It also features a series of baffling black-and-white spots…

This is how the Internet is supposed to work.
Arsalan Iftikhar, senior editor at The Islamic Monthly and founder of TheMuslimGuy.com, posted a picture to his Twitter and Facebook wall of a defaced subway advertisement for Gap featuring Sikh actor ...

… ahead, not just reacting. Over the past six months, Google's Art, Copy & Code team has been exploring how to do this with two iconic brand partners, Nike and EA. Nike takes a "Phenomenal Shot" at the World Cup In our work with Nike, Wieden+Kennedy, Grow and Mindshare around the World Cup, we focused on the first two fan motivations: the need…

… in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

… Looking to buy a new car? Sure, you could go see it in a showroom and take it for a test-drive. But if you’re looking at the 2015 Chrysler 200, now you can also take a virtual tour of the factory where it’s assembled and see exactly how it comes together. The Chrysler 200 Factory Tour, built by Wieden+Kennedy Portland and Google, lets consumers…