Seahawks coach Pete Carroll insisted he wasn’t trying to embarrass the Bills when Seattle ran for a fake punt Sunday with the Seahawks leading, 47-17, in the fourth quarter.

Of course, the fake worked. Michael Robinson ran for 29 yards on the play, setting up a field goal that made the final score, 50-17.

Seahawks coach Pete Carroll insisted he wasn’t trying to embarrass the Bills when his team ran a fake punt with a large lead in the fourth quarter of Sunday's game. (AP Photo)

Carroll said the Seahawks’ punt unit had prepared all week to run the fake if they saw the Bills in a certain formation. When the Bills lined up in that formation, the Seahawks ran the fake because Carroll said he forget to call off the play.

"I feel bad about this," Carroll told the Seattle Times. "It was an automatic for us."