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The Ultimate Guide to Partner Marketing

This is it — the industry’s only step-by-step guide to building a successful cross-channel partner marketing program. Written by Brian Marcus, a 20-year affiliate marketing veteran who has overseen thousands of programs at Performics / Google Affiliate Network and led the charge at eBay Partner Network, this how-to guide contains everything needed to strategize, operationalize, and optimize your own partnership program across mobile and web.

Download this guide to learn:

what “partner marketing” means and who the major players are

why partner marketing matters in today’s modern marketing environment

strategies for setting KPIs and policies, choosing partners, configuring commissions, and more

how to use technology to track campaigns across app and desktop

tips and tricks for understanding partners and optimizing relationships