VP, Media/Account Services

The VP, Media/Account Services is responsible for leading all aspects of DWA Boston and North America’s largest client by providing strategic oversight, driving innovation and leading activation and optimization of the client’s media investments. This role will also contribute to and lead new business pitches, both at the DWA-specific and holding company levels. The VP, Media/Account Services will be a senior leader in the office, reporting to the SVP, General Manager.

This individual will be highly competent in integrated planning and communications strategy and will maintain a current POV on evolving media landscape, emerging technologies, and marketing trends. He/she will have fluency in ROI measurement and analytics, along with experience in programmatic buying, online video, mobile advertising, social media, digital brand tracking, and content marketing/native advertising.

Responsibilities:

Strategy

Work with teams to develop and lead media strategies for clients and prospects and serve as a continual source of creativity in approaches, delivering to clients compelling business cases for investing their media dollars with DWA