Best known for formulating the first-ever sugar exfoliant, Fresh creates all-natural cosmetics and luxurious skin treatments from soy, milk, sugar, and rice. The brainchild of Russian Lev Glazman and Ukrainian Alina Roytberg, the Boston-based brand was launched at Barneys New York in 1995. Today, Fresh’s products are national obsessions, from its best-selling lip treatments to its award-winning age-delay skincare.