Guide to Editor and Marketing Influencer Personas

An effective pitch means understanding the person you’re targeting. The persona of a publisher in one vertical may vary wildly from one in another. As a result, you need to alter your pitch with each editor’s character in mind.

BuzzStream and Fractl have reviewed editors from 11 verticals to develop the Guide to Editor Personas. You’ll learn:

The five variables that factor most importantly in publisher personas

How to approach editors from 11 verticals

Tips on building productive, long-term relationships with top-tier publishers

If you want to improve your outreach, advance your relationships with publishers, and earn more placements, start with this must-read on marketing influencer personas.