Maximizing the Money on Your Home Through Pricing

We're constantly asked by homeowners how to get the best price from the sale of their home. The one simple thing you can do to guarantee the maximum value is to price it correctly.

If you want demand for your home, price it low. This may seem counter-intuitive, but price impacts visibility. According to the National Association of Realtors, pricing a home at market value would allow you to reach about 60% of buyers. If you priced your home 15% above market value, that number sinks to just 10% of buyers.

On the other hand, if you go the other way and price your home 15% below market value, you can potentially reach 90% of all buyers.

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Price impacts visibility.

Many homeowners think overpricing their home slightly will leave them room for negotiation, but in reality, all it does is lessen demand for the home and decrease the number of buyers willing to look at it. The home will sit on the market for a long time, giving buyers the perception that something is wrong with it. Most of these sellers end up having to reduce their asking price significantly.

You should price a home so that demand is maximized. That way you won't be fighting a buyer over the price, but rather, multiple buyers will be fighting with each other over the house. Today's buyers are informed. If you price your home at or slightly below market value, buyers will see the deal and bid up the price, especially in areas with low inventory.

If you have any questions about pricing a home correctly, we can help you find the right number. Give us a call or send us an email. We look forward to hearing from you soon!

Why work with us?

The Ryan & Brian Team of Expert Advisors is dedicated to making the purchase or sale of your next property as smooth as possible. Our unique team system is the secret to our success and allows Ryan & Brian to provide unparalleled service to our clients. Whether you are looking to buy or sell, we are here to help you.

At The Ryan & Brian Team of Expert Advisors, we take pride in our mission, culture, and core values. You have a dedicated group of professionals working for you SELLERS to get your property sold in the least amount of time and for the most amount of money and for you BUYERS to find your dream property in the least amount of time for the least amount of money. Our focus is to our clients and keeping them informed in every step of the real estate transaction.

We Guarantee you RESULTS in every aspect of your real estate transaction. Whether you are buying or selling your home, YOU come first! Our goal is to manage your expectations and go above and beyond to make your home sale or purchase the best experience. We understand that Real Estate is one of the top 5 largest investments in anyone's life, and we want to ensure our clients that you are taken care of from beginning to end!

What our clients have to say

"I highly recommend Ryan & Brian to help you sell your home! Within two weeks of putting up the sign, the house was under contract. They went out of their way to get a lender for the buyer and to take care of some details with boundaries that we had not anticipated. They always responded to my calls and concerns very promptly. The closing was so smooth! I would never known how to do all this on my own. Thank you to everyone on the Ryan & Brian time, including Kelli, always nice to deal with on the phone."

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"True Professionals!
I want to commend the Ryan & Brian Team for making the purchase of my first home a positive experience! They took the time to explain the process, showed me all the houses I wanted to see and guided me to right house for me and my new family. Thanks again!"

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Iris -"We had great results and they sold our house pretty quickly. They brought us someone who would help us fix up our house. Everything they told us to do, we followed it so there was no reason why the house wouldn’t sell. My husband and I were both very happy with the work they did for us!"