InContext CTO Tracey Wiedmeyer on Virtual Reality, Series E & Talent

November 27, 2016

12:45 pm

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After raising money from their family over Christmas, Tracey Wiedmeyer the CTO and cofounder of InContext Solutions, built their company to be a leader in scalable virtual reality shopping and retail solutions. InContext Solutions lets manufacturers and retailers simulate real in-store shopping situations to ideate, evaluate and activate all types of merchandising, display, layout and other in-store shopping experiences within a VR store environment before implementing them in the real world.

The company closed their Series E round of funding, bringing their total funding to $42.5M. In this podcast Wiedmeyer will discuss raising capital, landing their first customers, luring tech talent to their company, human behavior with VR versus the real world, the future of VR, and landing a partnership with large corporations.

Sit back an enjoy this podcast while you take in some advice on how to build your business and learn more about the future of VR.

This post originally appeared on Tech In Chicago. Visit Tech In Chicago to listen to more interviews with Chicago’s top startup founders and venture capitalists.