online review

Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy
consumers research online for nearby stores, go in-store to buy, and often leave a review
about their experience. In turn, those reviews influence the purchasing decisions of your
future customers. This makes it crucial for businesses to have a voice in those conversations,
monitoring and responding to reviews and comments.

Imagine a young, urban couple with their third baby on the way. They’re ready to make the oft-dreaded leap to a minivan, and it’s time to decide on a brand and a model. While dad checks safety ratings and online reviews, mom calls her friends to ask how they like their own vans. Together, they review and compare features on the manufacturer’s website and later “build” their dream minivan, choosing colors, fabrics, floor mats, and other accessories—all without leaving their living room. Perfect car in hand and confident that they’ve chosen the best one for their needs, they arrive at the dealership and walk onto the showroom floor, ready to finally meet their salesperson.

Charles Schwab understands that customers make their best marketers, acquiring 40% of its new business through customer referrals. Charles Schwab shares best practices for financial services organizations to use in their decision to invest in social.

Enterprises strive for ever-greater business impact from their online presence, demanding more from Web content management than it has traditionally delivered. In this Gartner report, you'll find how well WCM vendors are responding, providing insights for buyers and those reviewing their existing applications.

96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.

It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers

Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new patients.
As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.

Online reviews have the power to make or break your business’ image and credibility. To better understand what drives people to leave reviews, whether positive or negative, we surveyed over 1,000 consumers globally and put together a report with the findings.
Download the report to learn:
• What motivates people to leave negative reviews
• What experiences most inspire positive reviews
• The long-term impact on your business of satisfying an unhappy customer
Get your free copy now!

If you’ve ever ordered your morning coffee and felt uninspired by the request to participate in an online survey or leave a social review regarding your experience, you probably didn’t have a particularly noteworthy experience. If you’re willing to take time out of your day to leave online feedback, it’s usually because you want to warn people about a bad encounter, or to help them make a better buying decision.
Think the online review phenomena might sometimes have ulterior motives? Read on to see what we uncovered.

Charles Schwab understands that customers make their best marketers - the financial service firm acquires 40% of its new business through customer referrals. Charles Schwab shares best practices that can guide organizations to invest in social.

As a marketing professional, one of the single most important things you can do for your organization’s reputation is develop an online review generation and monitoring program. This white paper shows the 5 steps towards getting great online patient reviews.

No matter the industry, every company is now in the business of developing applications and online experiences. To keep up with the competition, you need to stand out in all of the digital noise. For your app to succeed, it is critical that it delight your customers with a flawless experience, regardless of what device they use to access it. New features and updates need to be delivered quickly and frequently, but without compromising quality.
While development practices have dramatically changed to meet the high speed demands of today’s digital economy, testing has often been left behind as an afterthought. However, this attitude is changing as organizations discover the power of positive experience, and the business impacts of negative reviews. Businesses of all sizes are moving towards Continuous Testing practices and as a result are seeing accelerated software delivery cycles, high quality digital experiences across all platforms, and most importantly happy and loyal customers.
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Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible.
This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn:
The critical role DNS plays in the user experience
The failure and outage risks of relying on a single DNS solution
The major resiliency and performance differences between unicast vs anycast addressing
Criteria for evaluating a managed DNS service provider
Download Now!

1.Meet the new consumer
The migration to mobile and social media will challenge — and change — everything we know about consumer marketing.
2. Who owns your brand?
Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers.
3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level.
4. “Dark data” provides priceless operational insights
Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level.
5. Business implications
Online reputation stands betwee

1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth

HCAHPS is the barometer for understanding a patient’s hospital experience. But can you predict the
outcome of your patient satisfaction surveys by reading online reviews from past and present patients?
And more importantly, does improving your hospital’s online reputation improve HCAHPS scores?
Yes.
Reputation.com’s Data Science team, led by Brad Null, Ph.D, analyzed two years of HCAHPS hospital
survey data from The Centers for Medicare and Medicaid Services, across more than 4,800 hospitals.

IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning.
You’ll play the role of a financial planner and learn how to:
• Create a book for revenue planning in Planning Analytics Workspace
• Adjust the plan by increasing sales through an online channel by 20%
• Review the impact of your changes on net profit

IBM Planning Analytics, powered by IBM TM1, is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a revenue plan.
You’ll play the role of a financial planner and learn how to:
• Create a revenue plan in IBM Planning Analytics Workspace
• Adjust the plan by increasing sales by 20% through an online channel
• Review the impact of your changes on net profit

"Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible.
This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn:
• The critical role DNS plays in the user experience
• The failure and outage risks of relying on a single DNS solution
• The major resiliency and performance differences between unicast vs anycast addressing
• Criteria for evaluating a managed DNS service provider
Download Now!
"

The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare
This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.

There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business.
According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review.
As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?

In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among locationbased organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings.

Brand perception begins online, with the local online reputation of doctors, clinics and hospitals.
In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions:
• What are consumers and patients really looking for in online reviews?
• What ratings and review factors are most important when choosing a doctor?
• What sites are most used and trusted for this information?
Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail

Online reviews have the power to make or break your business’ image and credibility. To better understand what drives people to leave reviews, whether positive or negative, we surveyed over 1,000 consumers globally and put together a report with the findings.
Download the report to learn:
• What motivates people to leave negative reviews
• What experiences most inspire positive reviews
• The long-term impact on your business of satisfying an unhappy customer
Get your free copy now!