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Anchoring
There is a technique that very successful salespeople use called "anchoring." Unless you anchor relationships, they drift apart and you are forgotten. Your business success depends ...More about

Social Media and the Contractor
As an expert, you have a lot of useful knowledge to share and social media is a great way to do it. Social media lets you connect with future customers where they are on a regular basis: online.

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Forever Your Customers
Here's the secret we don't ever let out. Once we give you a homeowner's information, that homeowner is now your customer. You don't have to pay for her again. You can send her ...Read more about

Keys to Success: Why Your Profile Matters
At HomeAdvisor, we pride ourselves on the fact that there is no preferential treatment for Pros who are matched to a lead. Whether you spend $350/month with us or $10,000/month ...Read more about

Get the Homeowner to Call you back
J.D. Williams, a Marketing Account Specialist with ServiceMagic, shows what can be done with effective voice-mail messaging...Read more about

Getting Ready for the New Year
If you don't live on either the East or West Coast, you may have already experienced a work slow-down in the area where you live. Due to all the negative press ...Read more about

Hidden Pockets of Revenue
Especially in our industry, free minutes are just as hard to find during the work day as they are in a cell phone plan. But that doesn't mean they aren't there...Read more about

Preventing Peaks and Valleys in Your Sales
To stay in business, you must generate a steady stream of leads and jobs. Understanding job cycles makes it easier. A job cycle is the elapsed time between the day you begin an?Read More on

How to Hit a Bull's-Eye With Your Marketing
Marketing is the life-blood of your business, unfortunately, just about everyone markets improperly, so here are a few steps to help you improve your marketing results. Step one�Find Out How to

How to Get an Immediate Cash Flow Surge
Need an immediate cash flow surge? How about tapping into your previous client base. Have you ever considered all the buried potential for immediate profits you could raise�Learn How to

Keeping Your Pipeline FULL
Keeping your pipeline full means that you must have enough opportunities in the funnel in order to close them and convert them into sales that keep your backlog levels in harmony...Learn About

For Effective Promotions, Plan Your Marketing
What does your marketing plan look like for this year? If your answer to that question is a vague "I don't know," you've got trouble ahead. What you need is a strategy that considers...Learn How to

How to Improve Your Promotional Materials
Most contractors have no idea of what makes up great promotional material. I see it all the time. Put your name in big, bold letters, maybe some fancy colors of...Read more on

Leave a Message Anyway
No matter how your potential clients come to you--referrals, ads, SM leads, phonebook--they have value. For example, a fence builder might build one $1000 fence for...Read more about

Our Center for Marketing Your Business is a hub where any {brand.name.pro} member can read about and get advice on marketing your business. Whether you are looking to grow your business or expand it into other areas of your trade, the articles and advice found in this center will help you to determine the best marketing practices for your specific business. What's more is these articles are written by contractors just like you who have made these specific strategies work for them.