Fujifilm has announced the debut of the Fujifilm FinePix V10, a new high-performance digital camera featuring Fujifilm's proprietary Real Photo Technology and equipped with an extra-large 3-inch LCD screen that boosts the pleasure of taking and viewing photos. The 5.1 Megapixel Fujifilm V10 also features a high-quality 3.4x optical zoom. In addition to 5.1 Megapixel image resolution and a 3.4x optical zoom, the FinePix V10 is distinguished by an 3-inch LCD. This super-sized LCD provides instantaneous framing during shooting and facilitates effortless confirmation of your images during playback. The FinePix V10 offers a selection of playback modes and functions to maximize the advantages of the extra-large LCD.

Fujifilm FinePix V10 Digital Camera - Among the enhanced functions that makes this camera a perfect companion are a Zoom display that lets you confirm focus and image details as you shoot; a 30-frame multi-frame playback mode for viewing groups of photos; and a game function that utilizes the large screen area. The Fujifilm V10 also offers new shooting modes. In "Natural Light & with Flash" mode the V10 shoots two images continuously without and with flash for comparison on-the-spot, a convenient function when taking pictures in situations where it's difficult to determine if the flash is needed. The Fuji FinePix V10 is housed in a distinctive square body, available in a choice of gunmetal or orange finish. The eye-catching design and body colour boosts the take-it-anywhere appeal of the stylish, innovative Fujifilm FinePix V10. Designed to enhance the pleasure of shooting and viewing photos, the new Fujifilm V10 digital camera will carry a price of $349 when it hits store shelves this March.

Fujifilm Real Photo Technology - Fujifilm's unique technology for realizing high-quality images at high sensitivity with low noise and quick processing. A combination of a newly developed RP Processor, Fujinon lens, and 5th Generation Super CCD HR, this technology is effective for high-quality images at both low and high sensitivity levels. The FinePix V10, with a five MegaPixel Super CCD HR sensor, is the first camera in Fujifilm's 2006 line-up to include Real Photo Technology. Known for its ability to remove noise from digital pictures and thus allowing digital cameras to take pictures at higher light sensitivities, Real Photo Technology was met with much acclaim by camera reviewers and consumers when it was introduced last year.

Fujifilm FinePix V10 - ISO sensitivity - The FinePix V10 can take pictures at light sensitivities as high as 1600 ISO at full resolution and these higher sensitivities open the door to additional user benefits when combined with quicker shutter speeds. Those benefits include less shake and blur due to hand and subject movement as well as more detailed and natural-looking pictures taken in low light environments.

About Fujifilm - Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.