Tag Heuer's new Android Wear smartwatch in the works

This is an exciting development for the smartwatch sector, and opens up the wider premium watch market to Android Wear and Intel chips. Together with the Apple Watch launch, this signals a new phase of development for smart wear.By Michelle Fitzsimmons

Shrouded in shadow, we can't see much of the watch except for a button on the side and minute markers along the edge. We can barely make out a sleek black band for the wrist. The company posted the image you see above on its Twitter account along with the line, "Get ready to experience the next step in innovation. #connectedtoeternity."

A link in the tweet takes you to a countdown ticker on the company's website leading up to November 9.

Over on its Instagram, Tag Heuer revealed it will unveil the new watch on the 9th in New York City.

Sponsored Stories

Subscribe ETCIO Newsletter

Manish Choksi, President – International Business Unit, IT, Supply Chain & Chemicals, Asian Paints sketches the fine points of Asian Paints’ digital strategy to transform from a brick-and-mortar business into a click-and-mortar business