Amazon’s grocery store: No lines, no checkout

Called Amazon Go, the new store is touted to eliminate checkout lines and allow customers to enter the store using a new mobile app.

The company is testing the new system in Seattle, which will open to the public early next year.

Customers will be able to scan their phones at the entrance using a new Amazon Go mobile app. Then the technology will track what items they pick up or even return to the shelves and add them to a virtual shopping cart in real time, according to a video Amazon posted on YouTube. Once the customers exit the store, they’ll be charged on their Amazon account automatically.

This isn’t the first brick and mortar expansion for Amazon. The e-commerce giant has been steadily expanding its bookstores in cities in the U.S., including Seattle as well as Boston and San Diego.