Shopping By The Colors

Artist Marco Ugolini worked with photographer Pedro Motta to create this simple series of photographs titled “Per Color”– he goes through his local supermarket and fills his shopping basket with items that are the same color. Simple, colorful, and a little subversive (because this kind of shopping rejects the supermarket’s attempts to manipulate and market to you!) From his website:

A series of photographs displaying supermarket products divided per color. Per Color is a project realized during my residency at JACA, in Belo Horizonte, Brazil.

I see the supermarket space as a space of manipulation. The attempt, in this action, is to subvert this structure of power. The pictures have been taken in collaboration with Photographer Pedro Motta, in a supermarket in the same neighbourhood of the art center. None of the products have been bought after the shooting.

I’m wondering if he purposely chose items that were not only in the same color, but also in similar shades? Because some of the baskets (green, in particular) looks like a gathering of a very specific shade of bright green. Maybe its just the color of choice in Brazil– I wonder what the basket would look like in the States or Japan, for example. [Via Not Cot.]