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Creditability In Advertising

I recently saw an ad taped to my mailbox, mind you, my mailbox
is shared by many residents of my area. The postal real estate is
typically reserved for flyers of lost dogs, cats, small children,
etc. This time, however, the ad was soliciting a service which, I
feel, requires a personal connection. The ad simply stated:
"Affordable, Quality, Licensed, Day Care. Call XXX-XXXX"

While I do not have children yet, I can only assume a
responsible parent would look at this impersonal solicitation for
their young children and laugh. Would you consider trusting this
nameless, faceless, credit-less, organization with your children?
Maybe some days this would be appealing, but realistically?

I started thinking about credibility and what an important
role it plays in today's business economy. I looked in the yellow
pages for a landscaping company - six pages vying for my dollar,
yet all of them lacked personality. Not one said, "We are a
credible company you have heard of."

Granted, building a brand name takes longer than a day or a
dollar. Not one person on my mailing list has the Microsoft
arsenal of marketers, nor do they have the brand recognition
worldwide. But thousands of "small businesses" (a term I hate)
have incredible local recognition. Think Blue Sky Landscaping
(for you Western Washington folks), what about Dillanos Coffee?
They are based right here in Sumner. Ever heard of Pink Coconut?
Headquartered in Puyallup.

What do you do to make your company say, "I am someone you can
trust."? How do your customers get to be your customers?
Obviously word of mouth is a powerful marketing tool - but you
can't buy that. If you could, we would all be millionaires and
word of mouth would not have the same credibility. What about new
customers?

For some, leaving an anonymous flyer on a mailbox will work.
For daycare? For in-home services? No.

Write back and let me know what you do to bring creditability
to your company. In my next article, I will share some of your
thoughts - think about it, instant (creditable, free)
publicity.

Raising transparency in the online advertising ecosystemPhys.OrgThe TYPES project "protects individuals' privacy while empowering them to control how their data is used by service providers for advertising purposes," says Rosa Araujo, from Eurecat (Barcelona, Spain), project coordinator. "By raising end user trust ...

Pinterest expands shopping ads for retailersAdAge.comHe says that as an automated advertising product, Pinterest's "shopping ads" take away a lot of the legwork for brands used to managing their own campaigns and advertising based on performance. Retailers can upload their product catalogs and showcase ...

Lidl hires The Martin Agency for new advertising campaignRichmond.comThe Germany-based grocery chain, which opened its first U.S. stores last summer, has hired Richmond-based The Martin Agency to develop an advertising campaign that takes aim at competitor's higher prices. The “Don't Let Them Waste Your Money” ad ...

What Monkeys Can Teach Us about AdvertisingScientific American (blog)As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

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ADVERTISING RELATED ARTICLES:Prove It! - Give Your
Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your
potential customers don't believe the claims you make. So
how can you prove your that you can do what you say you
can? Tone it down.
How You Measure Yourself
Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what
you compare your personal performance to. Do you compare
your sales results to the top producer in your industry? Do
you compare your basketball playing ability to Michael
Jordan? Do you compare your last presentation to a speech
delivered by Ronald Reagan or JFK? Or do you compare your
results today, to those you had yesterday? Sports, sales,
and the media teach us to compare our success against that
of others, living or dead.
Outdoor Sign
Many business organizations that needs to disseminate
late-breaking information to a large number of people. Out
door sign boards are the perfect solution for them that
command the attention of all who pass underneath.
Five Characteristics of
Highly Successful Advertising
Have you ever spent a small fortune on advertising that
generated disappointment rather than sales?Many small
business owners have been down the road of flat advertising
results and are at a loss when it comes to developing new
ideas to improve the response to their ads.Whether you run
ads in your local newspaper, your industry's top periodical
or on-line, you need your investment in advertising to pay
for itself, and then some, in order to justify its cost.
3 Elements To A
Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified
ad fails to attract the attention you desire? There should
be dozens-no, hundreds-of perspective buyers swamping your
e-mail inbox with offers. After all, you are offering a
mint baseball card, a vintage coat, pristine used car,
those wholesale-priced sporting goods, and whatever other
attractive items are in your inventory.
Media Savvy - How To
Manage Your Time To Gain The Best Media
Coverage
Did you know generating positive media coverage is four
times more effective than advertising? Getting exposure in
the media is far-reaching, utterly credible and free. As an
added bonus you may well attract an audience that you never
anticipated.
9 Tips for Better
Billboards
It is a given that billboard advertising "outdoor" is not a
"quick fix". If sales are down, you can't quickly put up a
few boards to boost the numbers.
Womentisements
The unnecessary and extensive use of female models in
advertisements is common not only in America & Europe,
but also in Pakistan and rest of the world. Women are used
to sell everything from cars to cigarettes.
Commercial: Consumer -
Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It
is commonplace to see banners announcing bargains of "70%
off the retail price.
Graphical LED
Display
Graphical LED Displays utilize high-resolution graphics and
video to transmit the information. You will find them sited
in world's great cosmopolitan cities.
Cable TV Advertising;
Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash
company you should have the local cable company as one of
your clients. You may even find your self with some free
publicity.
Measure the Response of
Your Advertising Campaigns by Using Promotional
Products
For most companies, gone are the days of spending money
just for the pleasure of seeing their name on TV or the
Internet. Most companies today are forced to insist on
results.
Advertising, Public
Relations, Newsletters, and Newsletters for Your Small
Business
If you own a small business you should consider ways to
promote yourself through public relations to compliment you
advertising regiment and keeping your name out in the
public and in front of your best customers. There are many
ways to keep yourself visible on top of your typical
advertising choices.
Do Your Adverts Get You
More Sales?
Philadelphia retailer and US Postmaster General, John
Wanamaker, once said, "Half the money I spend on
advertising is wasted; the trouble is I don't know which
half."If you're spending $10,000 a month on advertising
$5,000 is going straight down the tubes.
The TV Shoot, The
Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with
the client going over the story boards and filling him in
on all the details for his latest television campaign.
Seven Ways to Kick Up
the Power of Your Print Advertising - More Small Business
Power Tools
If you're a retailer and the only kind of advertising you
do is built around sales events, you don't need much in the
way of advice. All your advertising needs to do is spell
out as clearly as possible what's on sale, the amount to be
saved and your store's name, address and phone number.
Turn Your Ad Copy into a
Goldmine!
Today, more than ever, it is crucial that your ad copy
explodes the reader's curiosity. Are you interested in
simple yet powerful ways to improve your ad copy so your
readers will rush to action? Invoking a reader's call to
action can be communicated in various effective ways.
Electronic Display
Boards
Electronic display boards signify high priority messaging,
allowing you to communicate critical, and time-sensitive
information.Electronic display boards are present at many
fast food restaurants today, aiding, and restaurants to
increase sales, publicity and improve their service to you.
Testing
Headlines
A correspondent to AdBriefing, my monthly newsletter, has
posed a very sticky question. How, she asks, can you tell
whether a headline you have written is a good one?or not?
What she means by this, I imagine, is whether the headline
will actually help to make sales, rather than just act as a
passing amusement to its readers.
Present Your Product On
A TV Show for FREE
Would you like to get your new or existing Internet
business moving nearly at the speed of light? Do you know
what is required to get your business noticed and how to
build your personal credibility fast, making clients secure
enough to purchase from you over the Internet?The Simple
AnswerThe primary answer is putting potential clients in a
comfort zone relative to your product quality and your
reputation as an authority in your marketing niche.One
SolutionMarket it on television.