:,,: . " , ,',', f'" -.-. .",,/." .:; ,l '., . ,:, 1'1 ' , f-X >. t, " 'j" ;. ^" ,".. " 1< -:..... .1 > t , ' V: , ,%.,"'::t y 'y N " ,'y ,', t (( What a promotion idea - using football tickets to sell food !" says ED RICHER V ice President Grey Advertising, New York "Have you heard about the 'Gro- cery Bowl' games? Both football fans and ad men are talking about them. A chain of Philadelphia super- markets is giving their customers tickets to this Saturday's Villanova- Baylor game. A $10 or $15 checkout slip puts you on the 50-yard line- free! It looks like a new trend in premiums. And it also looks like big-time football is having attend- ance trouble." The whole story is in "Big Time Football Blues" by Harry Paxton and Jim Learning in this week's Post. H.., ">s í, . , >.,r .., ..., ....l'I "b.'r, . I ;.;;t .w 'fi".. *..<>>ø.. ... rOSE TVÆ'SfJP!ISlftJWS ' ::,{)' $ (:: :(.-\'-:-:" ., ÿ, f f&vtft.ái ffH . !>- -- .;;;:;... ..... -+ ::::. , ^ ..;.-. '$'. ., 1..." .;.:'.. "-:; f j '. ' ..... ,-,' 'i ': ,, 'i1i I"""""" "'*' ì.' t ' '., :'" !..l ; .. " l_,!p" ;: .. ,,? c- ' ::::'., z:;'Y 1"1/ 4 - 4>- f v ' " : ", "'vI ::\ " "" 4 , ,:' r < '>: , ", '", " ., ,,' :' 1 ').- ", ;*,. ::,; " " ; , 4Î . r t In all, 8 articles, 4 short stories, 2 serials and many special features in the Sept. 24 issue of The Saturday Evening Post. I Roeder, who was running the Pulitzer operation there. "Do whatever Gus tells you," he said, unnecessarily. "The Journal's probably got forty guys there already." Mr Brown recalls his emo- tion on being assigned to his first bIg story, even though he anticipated only a legman's role (for which he was well fi tted, being a tireless runner and weighing precisely a hundred and nine- teen pounds). The field of his début could not have been better chosen, for, owing to his year at medical school, he no was familiar with the morgue, and if there was one subject on which he would back his own opinion, it was a cadaver. The steam elevated bore him to the vicinity of the morgue in quick time, and he ran the rest of the way at a quarter-miler's pace. Gus Roeder, the homicide man, was a red-faced German-American, already in his forties and therefore, to Ned, a hoary veteran. He could express him- self well in English but spoke the lan- .. guage with a perceptible accent. (He worked from pencilled notes, which he surrounded with rhetoric as he dictated his stories to an office boy who, unlike him, knew how to run a typewriter.) He wore conservative dark clothes and a hard hat, and was not enough of a bo- hemian to be popular with his fellow- reporters. He was on good terms with a powerfu] faction of the detective force, however, and exchanged information with his police friends, to their advan- tage and his. He was also a friend of Frederick Sherwood Brown's, and knew that Ned was a medical student. The Bronx portion of torso had by this time been brought downtown, and the two fragments, put together, matched as neatly as pieces of a jigsaw puzzle; so 1 did the cut edges of the two sheets of ': oilcloth. The second piece of victim in- cluded everything from the ahdomen to a point ahove the knees, where the saw or knife had been employed again to detach the legs. These hadn't turned up yet. Ned found the Juxtaposed seg- ments of great interest. "The gaping ends of the blood vessels at the neck, where the head had been severed, and the thighs, where the legs had been cut off, indicated that the man had lost a considerable amount of blood before ex- piring," he says now, relapsing into his freshman patter. "In other words, the guy had been alive while they were cutting him up. That knocked out the medical-school idea." Ned also had a long look at the highly publicized hands. When he finIshed, he told Roeder what he suspected, and Roeder Instructed him to follow his hunch. Roeder already " J .} .. .>'> ,'.... J $ . 63 w :.{." ... "I l I ., , \ ,\1 '. l SjWl4,eee5t- ' IYh. S \; , , , '.:: . 4 .... : . " , '*- -" ,\ " ,. , $ t., ,: '" ..;), "-. , " *' "',Æ. , .ì t. 'SfA(s o-ww oït-- Our very own"J utO'péari d,iscovery-the tiny music box charm thotreo lIyploys a I:ilting "tune! Its precision movemènt is". Swiss-made í its heavily gold- plated case is hond-ef!s:raved. 'In gold-all..over, stooß'-'set, or enameled . .. :.: in Squa rei Circular l or Baroque shapes-comp'lete with link bracelet,"12 50 plus fox. CoshJme Jewelry. Mail, phone. Exclusive in aU So. F ..A,. stores.. SAKS FIFm AVENUE AJ OCKEF ltE'R CE,NTE., AND WHiTE PLAINS