Following an in-depth exploration of the UK context through the event From Bilbão to Hastings, the If You Build It series moved on to present three of the world’s most anticipated grand urban cultural projects, to critically explore the use of architecture and art in urban development strategies.

Through discussion of the forthcoming Louvre Abu DhabiatSaadiyat Island (Abu Dhabi, United Arab Emirates), West Kowloon Cultural District (Hong Kong, People’s Republic of China) and New Holland Island (St. Petersburg, Russian Federation), If You Build It, Will They Come? New Cultural Projects in Abu Dhabi, Hong Kong and St Petersburg will preview dissected the design, ambition and significance of these forthcoming cultural destinations.