When you think of Content Marketing, think about developing engaging and useful content for your target customers. Rather than marketing fluff, consider content that speaks to target customers, answers their questions, and addresses their pain points. Since both people and search engines reward that, it is no wonder that Content Marketing has exploded in recent years.

What We Do

It is Quite Simple, We Add Valuefor Your Prospective Customers

The strategies we use are interlinked between SEO and human behavior. This means we take both search bots and humans into consideration when we plan and execute. We start by developing a custom long term content marketing strategy for your business. The process we follow includes:

Developing detailed keyword research

Audience and Buyer Persona Development

Analysis of your company unique selling points (USPs)

Analysis of your industry characteristics

Analysis of the activities of your main competitors – identifying missed opportunities

Crafting engaging topics that target your buyer personas in each stage of the buyer funnel

Outreaching articles on social media – we target relevant communities and industry influencers making sure that your content gets noticed

The content strategy can be a stand alone document which we provide to your marketing team to execute, or it can be the foundation of the future assets we will develop for you.

Premium Content Marketing Services

Though content marketing is most popular in the form of blog articles, it also encompasses many other relevant and engaging content types. Here are some other assets which we can plan or develop for you.

Guides and whitepapers

E-books

Product and concept videos

Expert interviews and reviews

Infographics

Apart from the above mentioned Content Marketing benefits, most premium content assets have an added function. They can be used for lead generation. For example, an e-book content can be used for:

SEO purposes by placing some of the content on your site where it can get indexed.

Lead generation by gating the content with signup forms on a dedicated landing page.