After 5 years as the creative director of The Magnificent Itch, Stefan Wernik has started a new company Armchair Productions.

The new company is founded on the same powerhouse animators and designers that worked at the Itch but will expand the companies capabilities into live action and beyond.

Over his career Wernik has worked with brands like McDonald's, Coke,
Smirnoff Vodka. Proctor and Gamble, and more recently Airbnb. His work
has won Cannes Lions, Atom Awards, AEAF's and many more and his films
have been shown at festivals around the world.

Says Wernik: ''I'm
really proud of the team I've assembled for Armchair Productions. It's
already been great working with them on new projects and I'm looking
forward to the work the future brings.''

The current slate of
projects includes branded content, a live action animation hybrid,
motion graphics pieces and longform series work. They will be released
over the coming months.