Zebra Technologies published its 10th annual shopper study, which provides insights into the satisfaction and trends of today’s shoppers. The study provides insights for businesses as they plan their strategies for growth.

The study reveals that many of today’s shoppers are not satisfied with their shopping experiences – both in-store and online. Reasons include staff availability and knowledge, customer service, merchandise availability, and pricing.

The study tracks 10 years of shopper satisfaction, how mobile technology helps recover potential lost sales, leading causes of dissatisfaction, time shoppers spend in stores, and interest in new technologies.

Shoppers want store staff to use mobile devices to access discounts, products, shopper preferences and previous purchases. They want staff to be able to quickly find stock and answer their questions. Top reasons for shopping in-store and on-line are provided, along with a list of the store types they prefer.

Shoppers expect personalized offers and discounts, and demand fast delivery without extra costs. They also expect flexible purchase and delivery options, like buying online and picking up in the store.

Check out the study, and use this valuable information to help you make decisions for winning these customers and growing your business. Then contact us for a demo of how InOrder can help you implement the features so many shoppers demand.