SEO is a buzzword and it’s all about driving visitors into your site. Whether you’re looking to get visitors into your site because you want to make money or you simply want to improve the chances of people finding your site is another story. If you’re just starting out with SEO, chances are you already know this little three-lettered word is important, you just don’t know much about it.

Don’t worry though, as what the people who excelled in SEO now already know: SEO is something that is easy to learn. Here’s a couple of information to get you started in becoming an SEO whiz.

What is SEO?

SEO is the practice (or dare we say science) of improving your site or sites and promoting it or them so more people can easily find your site when they search with the major search engines, such as Google and Yahoo. You can also say that SEO is the practice of improving your site’s page ranking.

Why do I need SEO?

Well, most of the traffic a particular site enjoys is directed by the big commercial search engines, namely, Google, Yahoo, and Bing. When someone is looking for something on the web, most often than not, they use a search engine.

For example, when someone is looking for a shop that sells leather shoes, they can search online via the said search engines. Those sites that are search engine optimized appear on the top of the results (the results aren’t alphabetical, you see, they’re arranged by page rank).

Sites with better SEO or page ranking appear on the top portion of the list. Because internet users tend to click the first links on the results, those with the top page ranking enjoys tons of visits.

So if you are looking to provide service on the internet or to promote your site on the internet, then your site needs SEO.

Can I SEO my own site?

Of course you can. A lot of people do that for their sites, so there’s really no reason why doing so should be an impossible task for you. First off, you should understand that search engine optimization is a complex practice.

Another thing that you should know about it is that it isn’t impossible to learn. In fact, learning about the basics, as you are doing so at this very moment, is easy if you are willing to learn. And once you learn even the basics, you’ll soon see a marked improvement in your page’s rankings and the number of visitors that your site receives.

The practical application of this is that if you are selling a service – cassava cake, for example – more people searching for cassava cake on Google, Bing and Yahoo, will end up seeing your site in their search results. The more people looking for a specific product, such as your cassava cake, you’ll be enjoying the business of potential paying customers.

Where can I learn more about SEO?

The internet is a treasure trove of information. Information that can be yours at the click of a mouse button. There are sites teaching beginners about SEO, sites that offer free tutorials, and sites that will link you to other SEO teaching sites. So there should be no stopping you in learning more about SEO and enjoying the benefits.