2K Games and Gearbox Software announced today that Sir
Hammerlock’s Big Game Hunt, the third add-on content campaign
for Borderlands®
2, is available for download today worldwide* on the Xbox
360® video game and entertainment system from Microsoft, PlayStation®3
computer entertainment system and Windows PC. To date, the critically
acclaimed shooter Borderlands 2 has won more than 55
end-of-year awards worldwide, including "Best Shooter" and "Best
Multiplayer" at Spike’s 2012 Video Game Awards and "Game of the Year"
from G4TV.

Sir Hammerlock's Big Game Hunt, the third add-on content campaign for Borderlands(R) 2, is available for download today worldwide* on the Xbox 360(R) video game and entertainment system from Microsoft, PlayStation(R)3 computer entertainment system and Windows PC. (Photo: Business Wire)

Sir Hammerlock’s Big Game Hunt takes place in Aegrus, the
uncharted territory deep in the swamps of Pandora and features new
appearances by familiar friends like Sir Hammerlock and Claptrap. It
also introduces some all-new characters, like Hyperion Scientist
Professor Nakayama, who wants nothing more than to derail your hunting
trip. With Borderlands 2’s cheeky adventurer as their
guide, vault hunters will explore the all-new environments of The Sun
Swamps while on memorable quests to collect irresistible new loot and
fight devastating new bosses, such as the cave-dwelling beast
Thermitage. All the while, up to four friends will cooperatively hunt
down new enemies such as the spider-like Two-Legged Drifters, flying
Slagged Spores and insane Vampire Witch Doctors – that unleash swarms of
blood-thirsty bats. Vault hunters beware: this is sure to be the most
dangerous Borderlands hunt yet!

Sir Hammerlock’s Big Game Hunt is the third of four add-on
content campaigns for Borderlands 2. The Borderlands
2 Season Pass is still available for purchase, giving players
immediate access to the first three add-content campaigns, and the
fourth one by June 2013. The Borderlands 2 Season Pass
provides $40.00 of add-on content for only $29.99 (PlayStation®Network)
/ 2400 Microsoft Points (Xbox LIVE® online entertainment network) /
$29.99 (Windows PC). Each add-on content campaign, including Sir
Hammerlock’s Big Game Hunt, is also available for purchase
individually for 800 Microsoft Points / $9.99.

"2K prides itself on publishing high-quality, high-value games, and Sir
Hammerlock’s Big Game Hunt lives up to those standards," said
Christoph Hartmann, president of 2K. "The team continues to do a
brilliant job extending the Borderlands experience, and
the Season Pass allows our fans to enjoy that content at a
great value."

"Claptrap needed work and Sir Hammerlock needs help, so Borderlands
2 players are called to action," added Randy Pitchford,
President of Gearbox Software. "Sir Hammerlock’s Big Game
Hunt is a new, original campaign expansion to the Borderlands
2 experience featuring awesome new content including a new fan
boat vehicle that can be rigged with a badass flamethrower to help fight
tons of new beasts and tribal enemies and take their loot."

Borderlands 2 is rated M for Mature by the ESRB and is
available now on Xbox 360, PS3™ and Windows PC. For the latest Borderlands
2 news and information, please visitthe officialBorderlands
2 web siteand check out Borderlands 2 on Facebook.

2K Games is a division of 2K, a publishing label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO).

*Available Wednesday, January 16 on PS3 in Europe and Oceania.

About Borderlands 2

Developed by Gearbox Software, Borderlands 2 is the
critically acclaimed sequel to the breakout original that invented a new
genre, the FPS/RPG hybrid known as "shooter-looter." Borderlands
2 features all-new characters and skill trees, diverse new
environments, missions and enemies, as well as weapons and equipment
with more personality than ever before. Players experience an all-new
story that takes place five years after the events of the original game.
Four friends can team up online to journey through the huge, open world
of Pandora to take down the notorious Handsome Jack and his corrupt
Hyperion Corporation.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer and publisher of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K,
which publishes its titles under the 2K Games, 2K Sports and 2K Play
brands. Our products are designed for console systems, handheld gaming
systems and personal computers, including smartphones and tablets, and
are delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common stock is
publicly traded on NASDAQ under the symbol TTWO. For more corporate and
product information please visit our website at http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for
console systems, handheld gaming systems and personal computers,
including smartphones and tablets through its three divisions: 2K Games,
2K Sports, and 2K Play that are delivered through physical retail,
digital download, online platforms and cloud streaming services. 2K
publishes titles in today’s most popular gaming genres, including
first-person shooters, action, role-playing, real-time strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K
Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K
launched the 2007 Game of the Year - BioShock®; published the
critically acclaimed Borderlands™; continued the award-winning Sid
Meier’sCivilization® series; delivered the #1 rated and #1
selling basketball franchise with NBA® 2K**; andbroke new
ground in the family entertainment market with its multi-million unit
selling hit Carnival Games. 2K is headquartered in Novato,
California and is a wholly owned label of Take-Two Interactive Software,
Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

**According to 2008 - 2012 Gamerankings.com and The NPD Group
estimates of U.S. retail video game sales through December 2012.

About Gearbox Software

Gearbox Software is respected industry wide for the award winning,
best-selling original and licensed video games they have developed for
major video game platforms. Founded in 1999 and located near Dallas, TX,
Gearbox Software is well known for the creation, development and
management of its original blockbuster video game franchises including
the best-selling new property of 2009, Borderlands, and its record
setting downloadable content, the critically acclaimed award winning
Brothers in Arms series, and the Duke Nukem franchise. The company has
also developed licensed video games for many of the industry’s top
franchises including Halo, Half-Life, Tony Hawk’s Pro Skater, 007 James
Bond, Aliens and others. Gearbox Software’s success has been enabled and
supported through several key mutually beneficial business relationships
with strong publishing partners including Activision, Electronic Arts,
Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K
Games.

Microsoft, Windows, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are
registered trademarks or trademarks of the Microsoft group of companies
and are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.

All trademarks and copyrights contained herein are the property of their
respective holders.

This video game is fictional and depicts invented events, persons,
locations, and entities. The inclusion of any brand, weapon, location,
vehicle, person or thing does not imply sponsorship, affiliation, or
endorsement of this game. The makers and publishers of this game do not
endorse, condone or encourage engaging in conduct depicted in this
product.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are
considered forward-looking statements under federal securities laws and
may be identified by words such as "anticipates," "believes,"
"estimates," "expects," "intends," "plans," "potential," "predicts,"
"projects," "seeks," "will," or words of similar meaning and include,
but are not limited to, statements regarding the outlook for the
Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our
management as well as assumptions made by and information currently
available to them, which are subject to inherent uncertainties, risks
and changes in circumstances that are difficult to predict. Actual
outcomes and results may vary materially from these forward-looking
statements based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to develop
other hit titles for current generation platforms, the timely release
and significant market acceptance of our games, the ability to maintain
acceptable pricing levels on our games, our ability to raise capital if
needed and risks associated with international operations. Other
important factors and information are contained in the Company's Annual
Report on Form 10-K for the fiscal year ended March 31, 2012, in the
section entitled "Risk Factors," and the Company's other periodic
filings with the SEC, which can be accessed at www.take2games.com.
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or otherwise.

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