Talking to the Mail Online, he said: "You kind of watch and go, 'Oh God there's a bit of chin happening there'. And everybody's TVs are bigger now. Before you used to watch TV on a small one and now they're massive."

Competing on Strictly Come Dancing also helped James shed the pounds, with the intense training regime and demanding schedule a shock to his system.

“I mean, I needed to!” he told Prima magazine, talking of how he dramatically dropped the weight during filming for the BBC show.