An Awesome Story About Jony Ive And His Power To Do Whatever He Wants At Apple

Here's a story that gives you an idea about how much power
Apple's design leader Jony Ive has at the company.

Years ago, Ive once told Apple's suppliers working on one of
Apple's products, "Imagine I have a bucket of money in my hand. I
will let you pull out as much as you want to make this happen,"
according to an operations engineer.

Ive is more than just the guy who comes up with how your
iPhone looks. He figures out the materials that go into the
iPhone. He works with manufacturers to figure out how the iPhone
should be made. And he spends time in Asia in the factories to
make sure the products are correctly made.

Former Apple design leader Bob Brunner told Kahney, "Apple
designers spend ten percent of their time doing traditional
industrial design: coming up with ideas, drawing, making models,
brainstorming. They spend ninety percent of their time working
with manufacturing, figuring out how to implement their ideas."

Sometimes Ive's ideas could end up being expensive, or hard to
implement. But, it seems like no one at the company could
overrule him.

Before Steve Jobs died he said, "He has more operational power
than anyone else at Apple except me. There’s no one who can tell
him what to do, or to butt out. That’s the way I set it up."

Some people at the company think that even when Jobs was alive,
Ive could have done what he wanted.

"I do not want any of my guys thinking about cost. They should
not even care about the cost, because that is not their job," Ive
reportedly told one of Apple's operations people.