Comments

This is good news for John Scalzi - but it seems an even more impressive win for Blotch, considering the margin of victory. (That said, I suspect Tor's awards had little promotion in the comics arena, so their request for votes went uncontested.)

Pretty much the latter, as explained in the article on the poll results.

It's like the Ursas, only even more so - if you bother to get out the vote, you have a good chance of winning. Of course, if you weren't already popular, you wouldn't have a base to vote for you anyway.