These Frappuccino Prices Are Confusing

By consumerist.comOctober 4, 2007

Someone explain how this works. Jason tells us that Starbucks Frappuccinos 4-packs normally retails at the Target in Amherst, NY, for $5.24, but there’s a new price tag on them for $5.49, boasting they’re, “Even Lower than our advertised price.” So, in the circulars they’re advertising them for, say, $5.99? Why not a sign that says, “BIG SAVINGS” and then in small letters, “as compared to a piece of gold bullion.”