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Scandinavian design with a smile

Scandinavian design has its own aesthetic expression and appearance. The foundations are purity, simplicity and naturalness, themes which recur in the design language and choice of colors and materials.

However, design is not only about appearance. A distinguishing feature of Scandinavian design is that just as much emphasis, if not more, is placed on function and ergonomics.

We never compromise on the choice of materials, components or functional solutions. Each detail has a purpose, each solution a reason. Functionality is first, and with it comes a long life span, low energy consumption, environmentally friendly construction and user-friendly solutions. The simplicity is clear in the clean, scaled-down exteriors

Scandinavian designThe combination of everyday functionalism, environmental concern and clean, pleasant lines is the principal hallmark of Scandinavian design – and that of ASKO. The fundamental idea is that carefully designed products should improve people’s quality of life. To distinguish ourselves in a market of cluttered, complex and voluptuous designs, we aim for a soft, humanistic minimalism based on the principle of quiet being the new loud. The key elements of Scandinavian design – understated elegance, high-quality craftsmanship and natural materials – are reflected in ASKO’s design language.