FRB/BSMG grabs dollars 15m Exelon IR biz

CHICAGO: Exelon, a holding company that will be created following
the completion of Chicago-based Unicom’s dollars 7.8 billion merger
with Philadelphia’s Peco Energy, has tapped Financial Relations
Board/BSMG to provide the IR component of its dollars 15 million
branding campaign.

CHICAGO: Exelon, a holding company that will be created following
the completion of Chicago-based Unicom’s dollars 7.8 billion merger
with Philadelphia’s Peco Energy, has tapped Financial Relations
Board/BSMG to provide the IR component of its dollars 15 million
branding campaign.

CHICAGO: Exelon, a holding company that will be created following

the completion of Chicago-based Unicom’s dollars 7.8 billion merger

with Philadelphia’s Peco Energy, has tapped Financial Relations

Board/BSMG to provide the IR component of its dollars 15 million

branding campaign.

FRB’s actual cut of the dollars 15 million will be in the six-figure

range, according to FRB chairman and CEO Ted Pincus. Tierney & Co., a

Philadelphia-based integrated firm, will get the lion’s share of the

revenue for ads and some PR.

’We will provide a whole range of IR services, from consulting to

strategic positioning,’ said Pincus. ’Not only do they now have a new

story to tell, but they plan to be listed on the New York Stock

Exchange in September, which will include a road show throughout the US