All about improving the customer experience for older consumers

sharethis

Friday, January 28, 2011

Data meets Google result = joy

Just look at this amazing way to represent demographic data – US census data.

I just hope the authorities in the UK are looking at the same page.

This is how we should have access to geodemographic data. Just look at New York and see the way the city is fragmented into high and low income areas. Now if we could just add age to this dataset it would be fantastic. Dick Stroud

No comments:

Dick Stroud

Dick Stroud

Founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.