Later born Millennials, also known as Generation Y or the Social Media Generation, are entering the work force and bringing significant change with them, thanks to their upbringing alongside the likes of MySpace, Facebook and Twitter. The most obvious changes are the use of technologies like social networks, mobile devices, instant messaging and the connection to the online world. For… Read more »

Nike is no stranger to strong, innovative marketing campaigns – even those in the digital realm. Together with their marketing team, they’ve enabled consumers around the world to connect and encourage one another to achieve new personal bests. There are several notable examples, include their many contributions to runners world wide with Nike+, a community that allows users to track… Read more »

What is social listening? Social listening, by definition, is the process of identifying and assessing what is being said about a company, individual, product, or brand across all social media channels. Information is collected and analyzed to evaluate opportunities to shift business focus and strategy. In plain language, social listening is using social media to hear what your consumers really… Read more »

The story of well.ca is an eCommerce fairy tale. One of humble beginnings, quick, healthy growth, and innovation so forward-thinking, competitors are left envious. Ali Asaria, founder and CEO of well.ca started a business out of a closet in his parents’ pharmacy, but he had visions of expanding to new levels, and selling products in new ways. From the beginning,… Read more »

GAP opened its first doors in 1969 in San Francisco, California. In the beginning, it sold white cotton t-shirts, signature blue jeans and LPs. 50 years later, not much has changed. Though they sell less music these days, and have injected a bit of colour into their wardrobes, Gap is still known for selling the basics, and have made billions… Read more »

In 2011, TV programs started including hashtags throughout to capture the viewer’s attention in a new way, encouraging viewers to engage in what they refer to as Second Screen watching – watching on TV and following along on social media, viewers experience a heightened level of engagement, both on TV, and on a secondary screen (smart phone or mobile device)…. Read more »

IBM is proving that allowing employee engagement in corporate social media is not only valuable, it’s profitable for everyone. They’re active in social media for the right reasons: IBM is an organization whose business is already built upon interaction with their employees, so why not give them a voice? Enters IBM Voices. “IBM.com/voices is an aggregation of a couple hundred… Read more »