Startup Financing Springdale AR

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Startup Financing

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The Real Funding Strategy That Worksby Kenneth H. Marks

You have an idea for a product or service and want to start a company, or maybe you already have a company and you are thinking about launching a new product line. Either way, you need capital to make it happen, but how do you get the funding required?

If you attend your typical MBA class on startup businesses or an entrepreneurial starter program, you’ll likely be told to write a business plan and shop it to angel and venture investors, right? Not in the real world! Statistically no one gets venture capital. Yes, we all read about the handful of companies that obtained venture funding, are written about in the trade rags and may have even gone public, but given the number of companies started each year vs. the number of companies receiving institutional (or venture) funding, it is insignificant, and for most companies just plain unrealistic. So, how do the 99.9 percent of startup businesses get funded?

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Practical Funding Approach

The financing strategy is bootstrapping in stages based on iterative phases of success, working from the end backwards along a path of steps, only doing what must be done to get to the next phase with minimal capital. This is a resourceful and practical approach: · Start with the customer and market need. · Establish the critical path items for at least the first stage of the company or project. · Define what it takes to validate the market and prove the company’s ability. · Develop a list of where and from whom you can get the resources needed (i.e. those who have a reason to care about your company’s success). · Assess – Can you bridge the gap with friends and family and personal investment?

Start with the Customer and the Market Need

Start with the end in mind — that is, the customer and the market need. Many businesses start with a solution and look for a problem to solve; this is natural when you have technical entrepreneurs and creative people. However, capital is attracted to situations that have proven market demand with a solution that is feasible at a validated price that allows the business to make a significant return based on the risk involved. The idea is to validate the market and price as soon as possible in the development of the company and shape the product or service offering to assure profitable revenues, or at least those that can generate a reasonable gross profit (revenues minus direct costs). This means talking with potential customers as you are crafting the business plan and strategy — the same goes with likely sources of supply.

Establish the Critical Path Items

Next, leverage the knowledge gained to develop the critical path items required to launch the company. Create a working prototype and confirm that the business model will work. One of the outputs of this train of thinking and process is a clearer understanding of the amount and timing of capital required. Let’s take an example: A small ...

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