Jessica Murray has packed a big punch in her early years as a PR professional. As account supervisor at R&R Partners, Murray leads a team of seven on the Las Vegas Convention & Visitors Authority account—the largest account in the agency.

In early 2016, the Las Vegas brand decided to launch a beer. The beer was created to give consumers a tangible piece of Vegas; Murray came up with the concept to launch the beer at Coachella music festival, a massive cultural event in the top feeder market to Las Vegas.

A multi-faced platform was launched, generating more than $8.8 million in earned media coverage for the destination, including coverage in national outlets like Access Hollywood, Ad Age, Extra, Us Weekly and many more. The Las Vegas/Coachella event was a two-day affair with more than 2,300 attendees, featuring two headliner performers (DNCE, Iconapop), along with multiple activations from Las Vegas resorts within the space. The star of the show? Las Vegas beer, thanks to Murray's efforts.