APPLE has unveiled its landmark iPhone X model, which its creators have described as “the biggest leap forward since original”.

Chief executive officer Tim Cook took to the stage at Steve Jobs Theater overnight to begin a new chapter for the world’s most valuable technology firm.

Speaking for the first time at the company’s new campus in Cupertino, California, Mr Cook unveiled three new iPhone models, including the premium tenth anniversary model.

Here is everything you need to know.

IPHONE X

Apple CEO Tim Cook speaks about the new iPhone X during a media event at Apple's new headquarters in Cupertino, California. Picture: AFP/Josh EdelsonSource:AFP

The biggest announcement during Mr Cook’s presentation was the details of the new iPhone X (pronounced “10”), which he described as “the biggest leap forward since original iPhone”.

“Our teams have been hard at work for years on something that is important to all of us: the future of the smartphone,” he said.

“It is only fitting that we are here in this theatre on this place to reveal a product that will set the tone for the next decade.”

The iPhone X will have an edge-to-edge screen that will be unlocked via game-changing face-recognition sensors.

“It is all screen. It is beautiful to look at and incredible to hold,” marketing vice president Phil Schiller said.

Apple’s Phil Schiller announces features of the new iPhone X at the Steve Jobs Theater. Picture: AP Photo/Marcio Jose SanchezSource:AP

The iPhone X has glass on the front and back with a surgical-grade stainless steel band around the sides.

It is water and dust resistant and will come in space grey and silver.

Mr Schiller said it had a new Super Retina Display with the highest-pixel density ever seen on an iPhone.

“The level of quality and responsiveness and efficiency is a breakthrough in mobile displays,” he said.

The 5.8-inch display will offer 2436-by-1125 resolution, high dynamic range (HDR) in both Dolby Vision and HDR 10, and OLED technology, which means each pixel creates light itself so there is no need for backlighting.

“If you happen to have an evil twin, you need to protect your data with a passcode,” Mr Schiller joked.

The iPhone X has 12-megapixel cameras with larger and faster sensors, a new colour filter and deeper pixels. It also includes dual optical image stabilisation for better lowlight zoom, quad-LED TrueTone flash and has been tuned for augmented reality (AR) applications.

Mr Schiller said iPhone X had portrait mode and portrait lighting from the front camera, which amounted to “a breakthrough in the photos you can take for selfies”.

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Apple announced it also had to make some big changes to the battery, which now offers two hours more life than the iPhone 7.

“All this performance comes with a hit to battery life, so it’s important to tell you that we’ve increased it,” he said

The iPhone X also means you can kiss those painful charging cords goodbye. The new model has been made to work with Qi wireless charging, with the company releasing its own wireless charging dock known as Airpower.

The iPhone X will be available in 64GB and 256GB for $A1579 and $A1829, respectively.

Pre-orders open on October 27 and shipping begins on November 3.

IPHONE 8 AND 8 PLUS

The iPhone 8. Picture: AFP/Josh EdelsonSource:AFP

The iPhone 8 and 8 Plus will be faster than its predecessors and offer a upgraded camera.

“It’s truly amazing how much iPhone impacts the world each and every day. Our intention with iPhone has always been to create something so powerful, so immersive and so magical, that the hardware virtually disappears,” Mr Cook said.

The 8 and 8 Plus will have aluminium banding around the edge, with glass on the front and back — the strongest glass ever on a smartphone — and will come in silver, space grey and gold.

They have been sealed for water and dust resistance, include new displays with True Tone that adapts colour and temperature to ambient light and have new stereo speakers that are 25 per cent louder than iPhone 7.

An Apple-designed graphics processing unit (GPU) makes it 30 per cent faster than the A10 chip.

Photography has also been made easier with an Apple-designed image signal processor, which allows for faster lowlight auto focus, improved pixel processing and noise reduction.

An all new 12-megapixel sensor with 83 per cent more light and an improved portrait mode.

The 8 Plus has stuck with dual 12MP sensors and will include a dual-camera feature called “Portrait Lighting”, which allows users to rework the lighting while composing the shot to add a sense of depth.

In terms of video, the iPhone 8 and iPhone 8 Plus can shoot 4K 60 frames per second and 1080p 240 frames per second in slow-mo. The iPhone is calibrated for augmented reality photos, apps and games.

As expected, the iPhone 8 and iPhone 8 Plus have been made for wireless charging and will use the Qi system used by restaurants, shops, cars and airports.

The iPhone 8 and 8 Plus will be available in 64GB and 256GB. The iPhone 8 will start from $A1079, while the iPhone 8 Plus will start from $A1229. Both devices will be available for pre-order beginning September 15 and will be in stores beginning September 22.

Mr Cook said there had been big changes to the way we watch television.

“Throughout the history of the TV, there’s been a few key inflection points that have transformed the way we experience television,” he said.

Of course, he was leading toward the company’s new product Apple TV 4K.

Software vice-president Eddy Cue said the new Apple TV was capable of playing 4K HDR content — with the whole user interface remastered for the resolution.

Mr Cue said at the heart of Apple TV 4K was a new A10X processor — the same as the iPad Pro — and a new version of tvOS.

The company also has a big push for content for its customers.

“We’ve been working with the large Hollywood studios to bring all of their 4K HDR content in iTunes for the same price as HD,” he said.

Additionally, if you have previously bought HD movies from iTunes, they will be updated to 4K automatically. Netflix and Amazon Prime apps will also be getting an update to play 4K.

Mr Cue said there would also be more live sports and news in the TV app, with new streaming services such TenPlay and 9Now included for Aussie fans.

Apple TV 4K will be released on September 22 and will retail for $A249 and $A279 for the 32GB and 64GB, respectively.

APPLE WATCH

The new Apple Watch. Picture: AP Photo/Marcio Jose SanchezSource:AP

Mr Cook said the Apple Watch was the number one smart watch in the world in terms of revenue, with an industry-leading customer satisfaction rating of 97 per cent.

“Apple Watch was designed to help people stay active and motivated so they can have a better day and I am happy to tell you more people are doing that than ever before,” he said.

After playing a montage of people explaining how the Apple Watch helped motivate people with health and fitness, Mr Cook invited Apple chief operating officer Jeff Williams on stage.

Mr Williams announced Apple Watch Series 3, which now has cellular built in so you can go anywhere without your phone thanks to the ability to receive notifications, make calls and send messages.

“This has been our vision from the very beginning. The ultimate expression of Apple Watch,” he said. “It’s really nice to know you can be reached if needed while staying in the moment.”

Mr Williams added cellular changed the way people could listen to music.

“With Apple Watch Series 3 and Apple Music, you can stream 40 million songs,” he said.

By adding a new dual-core processor, Apple Watch can now also use Siri. There is also a new chip for Bluetooth and Wi-Fi, and an altimeter — an instrument for determining altitude.

To ensure the Apple Watch remains sleek and elegant, the company integrated a tiny electronic SIM and made the display itself the antenna.

“The biggest challenge of all was adding cellular. If you don’t do it right, it gets so big it looks like a house arrest bracelet.”

The Apple Watch will be available on September 22 and will cost $US329 without cellular or $US399 with cellular.

WatchOS 4 has been designed with health and fitness in mind. (AP Photo/Marcio Jose Sanchez)Source:AP

Mr Williams also said WatchOS was getting a big update.

“We’re adding smart activity coaching, a completely redesigned workout app, new features for swimmers,” he said.

Mr Williams said one of the biggest changes was an enhancements to the heart rate app, which will now show both your resting heart rate and recovery heart rate on the watch face.

Apple Watch will also notify you when it detects an elevated heart rate when you’re not active and will be able to detect arrhythmia.

WatchOS 4 will be available on September 19.

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People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez1 of 14

A view of the Steve Jobs Theatre at Apple Park on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP2 of 14

A view of the Steve Jobs Theatre at Apple Park on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP3 of 14

People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez4 of 14

An exterior view of Apple’s new visitor center during an announcement of new products Sept. 12, 2017, in Cupertino , Calif. Picture: AP Photo/Marcio Jose Sanchez5 of 14

Apple’s new headquarters building is seen ahead of a media event where Apple is expected to announce a new iPhone and other products in Cupertino, California on September 12, 2017. Picture: AFP PHOTO / Josh Edelson6 of 14

An exterior view of Apple’s new visitor center during an announcement of new products Sept. 12, 2017, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez7 of 14

Attendees enter the Steve Jobs Theatre for a special event at Apple Park on September 12, 2017 in Cupertino, California.Picture: Justin Sullivan/Getty Images/AFP8 of 14

A view of the Steve Jobs Theatre at Apple Park on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP9 of 14

Apple CEO Tim Cook speaks during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP10 of 14

The new Apple campus is seen early Tuesday, Sept. 12, 2017, before a new product announcement, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez11 of 14

People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez12 of 14

A view of the Steve Jobs Theatre at Apple Park on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP13 of 14

An aerial view of the new Apple HQ seen back in April 2017. Picture: Justin Sullivan/Getty Images/AFP14 of 14

People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez

A view of the Steve Jobs Theatre at Apple Park on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP

A view of the Steve Jobs Theatre at Apple Park on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP

People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez

An exterior view of Apple’s new visitor center during an announcement of new products Sept. 12, 2017, in Cupertino , Calif. Picture: AP Photo/Marcio Jose Sanchez

Apple’s new headquarters building is seen ahead of a media event where Apple is expected to announce a new iPhone and other products in Cupertino, California on September 12, 2017. Picture: AFP PHOTO / Josh Edelson

An exterior view of Apple’s new visitor center during an announcement of new products Sept. 12, 2017, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez

Attendees enter the Steve Jobs Theatre for a special event at Apple Park on September 12, 2017 in Cupertino, California.Picture: Justin Sullivan/Getty Images/AFP

A view of the Steve Jobs Theatre at Apple Park on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP

Apple CEO Tim Cook speaks during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP

The new Apple campus is seen early Tuesday, Sept. 12, 2017, before a new product announcement, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez

People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. Picture: AP Photo/Marcio Jose Sanchez

A view of the Steve Jobs Theatre at Apple Park on September 12, 2017 in Cupertino, California. Picture: Justin Sullivan/Getty Images/AFP

An aerial view of the new Apple HQ seen back in April 2017. Picture: Justin Sullivan/Getty Images/AFP

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‘TODAY AT APPLE’

Angela Ahrendts from Apple Retail launched “Today at Apple”, new sessions held at the Apple Store which will allow entrepreneurs, students and teachers to master skills like photography and coding.

The classes will take users out to the public and will teach them how to get the most out of their Apple devices.

“We started with things that are core to Apple’s DNA ... like photography, music, gaming, and app development,” she said.

What do you think of the announcements? Continue the conversation in the comments below or with Matthew Dunn on Facebook and Twitter.

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