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Ad Agencies
Are Booking
Passage to India

As one of Leo Burnett's Italian ad agencies pitches for part of the European business of Coca-Cola Co. this month, it has some unlikely competition: Leo Burnett India.

"Business is highly competitive, and clients say we need the best ideas," says Arvind Sharma, the company's CEO in India, internally named Burnett's top global office in 2003. "India can be a good place to turn, because quality is high and costs are...