Tesco to Employ 'Customer Assistants’ at U.S. Stores

Tesco will operate each of its Fresh & Easy Neighborhood Markets with three-person management staff, including manager, a team leader and a “customer assistant” whose main job will be “to ensure that customers are delighted,” according to reports published in the Financial Times of London.

Jul 17, 2007

EL SEGUNDO, Calif. — Tesco will operate each of its Fresh & Easy Neighborhood Markets with three-person management staff, including manager, a team leader and a “customer assistant” whose main job will be “to ensure that customers are delighted,” according to reports published in the Financial Times of London. This approach, the newspaper said, reflects an attempt by Tesco to keep staff costs competitive while creating a positive and distinct in-store experience for customers. The newspap