THE MOONSHINE LAB

Local digital agency The Distillery has launched a new startup product division, with a small team moving into a Renew Adelaide space on Flinders St under the banner of The Moonshine Lab.

The Distillery crew has delivered a number of startup projects over the years – typically either ideas they work up and take to agency clients, or startup products for founders that want a digital equity partner, or tech business ideas that make it through their internal screening process.

The Moonshine Lab is targeting what they see as a gap in SA’s startup ecosystem, where there isn’t a lot of obvious support for non-technical founders.