Honda At SEMA 2013 - WOW!

Las Vegas November 5, 2013; A significantly updated 2014 Honda Civic Coupe
made its world debut today at the 2013 Specialty Equipment Market
Association (SEMA) Show, offering a first look at new exterior styling
updates to America's best-selling1 compact car. Honda also
announced that the performance-oriented Civic Si will benefit from
increased power and larger wheels and tires, making both the two- and
four-door varieties even more fun to drive.

Honda also surprised performance enthusiasts by announcing
plans to begin sales of street-oriented performance parts developed by
Honda Performance Development, Inc. (HPD), Honda's U.S.-based race
engineering company, starting with a full range of performance accessories
for the CR-Z sport hybrid coupe that go on-sale at Honda dealerships today. A power-boosting CR-Z
supercharger package will follow in the spring of 2014. In the longer term,
HPD engineers are also investigating other models and platforms in order to
expand Honda's street performance product line.

"With the further advancement of the 2014 Civic Coupe and
Si models and an exciting path forward for performance parts drawing on our
racing experience we are making a statement about our commitment to the fun
to drive character of the Honda brand", said John Mendel, executive vice
president auto sales for American Honda Motor Co., Inc.

The 2014 Civic Coupe and Coupe Si

Following a major refresh of Civic Sedan styling for 2013,
Honda turns its attention to the Civic Coupe and Coupe Si, implementing a
host of exterior design changes that include a more aggressive grille,
hood, front fenders and headlight design. Additional Coupe exterior changes
include new taillight lenses, sportier front and rear bumpers, new side
mirrors and new wheel designs.

The Civic Si Coupe benefits from the same styling
enhancements as the standard Civic Coupe but adds Si-exclusive design cues,
including a unique lower front bumper garnish, larger rear decklid spoiler,
a distinctive front spoiler and sporty rear air diffuser. The Civic Si
Sedan picks up on these same cues, and both the Si Coupe and Si Sedan get
larger, 18-inch (+1 inch) wheels and tires with new wheel designs.

The performance-tuned Civic Si Coupe and Si Sedan also get
a retuned exhaust system that helps boost peak output to 205
horsepower2 (+4 horsepower) and 174 lb-ft of torque3
(+4 ft-lb).

More details about the full 2014 Civic lineup will be made
available at the upcoming Los Angeles Auto Show.

Civics on Display

On display at Honda's SEMA showcase are a 2014 Civic Si
Coupe, a 2014 Civic Coupe EX-L equipped with a Honda Genuine Accessories
aero kit and 18-inch wheels, the HPD Civic Si Coupe Race Car and the HPD
Civic Street Performance Concept, an aggressive street performance concept
featuring many HPD racing parts that currently only are available for
sanctioned race cars.

About Honda

Honda offers a complete lineup of cars and trucks through a
network of more than 1,000 dealerships in the United States. The Accord,
the Civic, the CR-V sport-utility vehicle and the Odyssey minivan were the
best-selling4 models in their respective segments among
individual car buyers for the first six months of 2013. The company
operates 14 manufacturing facilities in North America, including seven auto
plants. In 2012, more than 90 percent of the Honda vehicles sold in the
U.S. were manufactured in North America using global and domestically
sourced parts. Over the past three years alone, the company has invested
more than $2.7 billion in its North American manufacturing capabilities,
bringing to more than $22 billion the amount Honda has invested in its
North American operations.

1Based on Autodata U.S. domestic sales
data2 205 hp @ 7000 rpm (SAE net)3174 lb-ft of torque @ 4400 rpm (SAE
net)4Based on R.L. Polk U.S. registration
data5 Aftermarket project vehicles. All modification
information listed was provided by the vehicle builders and has not been
confirmed by American Honda Motor Co., Inc. The modifications to these
vehicles may void the manufacturer's warranty, may not be legal for street
driving in all 50 states and have not been specifically suggested,
recommended or approved by American Honda Motor Co., Inc.

Honda Display at the 2013 SEMA Show

At the 2013 SEMA Show, Honda featured an impressive array of
personalized automobiles, motorcycles and the 133-mph "Mean Mower" (http://bit.ly/MeanMower) developed by
Honda (UK) and their title-winning British Touring Car Championship (BTCC)
partner, Team Dynamics.

For project vehicles: All modification information listed was
provided by the vehicle builders and has not been confirmed by American
Honda Motor Co., Inc. The modifications to these vehicles may void the
manufacturer's warranty, may not be legal for street driving in all 50
states and have not been specifically suggested, recommended or approved by
American Honda Motor Co., Inc.

Company Name: American Honda Motor Co., Inc.

Name of Vehicle: 2014 Honda Civic Si Coupe

Background:
Following a major refresh of Civic Sedan styling for 2013, Honda turns its
attention to the Civic Coupe and Coupe Si, implementing a host of exterior
design changes that include a more aggressive grille, hood, front fenders
and headlight design. Additional Coupe exterior changes include new
taillight lenses, sportier front and rear bumpers, new side mirrors and new
wheel designs.

The 2014 Civic Si Coupe benefits from the same styling enhancements as
the standard Civic Coupe but adds Si-exclusive design cues, including a
unique lower front bumper garnish, larger rear decklid spoiler, a
distinctive front spoiler and sporty rear air diffuser. For 2014, the Si
Coupe and Si Sedan get larger, 18-inch (+1 inch) wheels and tires with new
wheel designs.

The performance-tuned Civic Si Coupe and Si Sedan also get a retuned
exhaust system that helps boost peak output to 205 horsepower1 (+4
horsepower) and 174 lb-ft of torque2 (+4 ft-lb).

More details about the full 2014 Civic lineup will be made available
at the upcoming Los Angeles Auto Show.

Background:
Following a major refresh of Civic Sedan styling for 2013, Honda turns
its attention to the Civic Coupe and Coupe Si, implementing a host of
exterior design changes that include a more aggressive grille, hood, front
fenders and headlight design. Additional Coupe exterior changes include new
taillight lenses, sportier front and rear bumpers, new side mirrors and new
wheel designs.

More details about the full 2014 Civic lineup will be made available
at the upcoming Los Angeles Auto Show.

18-inch Honda Factory Performance® (HFP®) Diamond-Cut HFP® Alloy
Wheels. MSRP* $1,196.00 for a set of 4 wheels, not including
tires.

* MSRP does not include dealer installation charges or
tires

Company Name: Honda Performance Development, Inc.
(HPD)

Name of Vehicle: 2014 HPD Civic Street Performance
Concept

Story or Theme of the vehicle. Built for a particular purpose,
etc.:
HPD built this concept vehicle to further explore the performance
potential of the Civic. Expanding the already fun-to-drive platform, HPD
added select ‘race-ready' parts to improve both handling and stopping
characteristics.

Powertrain Modifications

Chassis/Suspension Modifications

HPD-spec K24Z7 racing engine

HPD Big Brake Kit w/ 4-piston calipers and 328 x 28T
rotors

HPD brake line kit

HPD 25.4mm rear anti-roll bar

Eibach Sport Springs (front)

HPD performance springs (rear)

HPD 18" wheels

Michelin Pilot Super Sport tires 215/40R18 89Y

Exterior Modifications

HPD wrap by One 11 ink

Note

The concept vehicle and many of the parts are not available for
sale through American Honda or HPD. These modifications may void
manufacturer's warranties and may not be street legal where you drive.

Company Name: Honda Performance Development, Inc.
(HPD)

Name of Vehicle: 2014 HPD Civic Si Coupe Race Car

Built for IMSA Continental Tire Street Tuner (ST) series rules, this
Civic Si is prepared and raced by HART – the Honda of America Racing
Team. HART is a team of enthusiastic Honda associates that prepare and
race cars on their own time. The IMSA ST series tests both the speed and
durability of Honda products against multiple manufacturers.

Powertrain Modifications

HPD-spec sealed K24Z7 racing engine

HPD cold air intake

HPD stainless steel exhaust header

Accusump oil pressure accumulator

Chassis/Suspension Modifications

HPD camber plates

HPD rear blade adjustable anti-roll bar

HPD suspension bushings

HPD 300x28T 2-Piece brake rotors

225/45R17 Continental ExtremeContact DR ST-spec tires

Enkei RPF1 wheels

Exterior Modifications

HPD racing spec body-in-white w/ sunroof and sound deadening
delete

Interior Modifications

RECARO racing seat

Schroth driver restraint harness

Fire suppression system

Company Name: Honda Performance Development, Inc.
(HPD)

Name of Vehicle: HPD Supercharged CR-Z

Story or Theme of the vehicle. Built for a particular purpose,
etc.:

Addressing the public's demand for a higher-performance CR-Z, HPD
expanded on the CR-Z engine concept displayed at the 2011 SEMA Show. HPD's
enhancements to the CR-Z improve acceleration, turning and stopping by
supercharging the engine with a sport exhaust, developing a sport
suspension, designing wheels with high performance tires, and adding sport
brakes. The HPD package was run on a CR-Z this past June in the 91st
running of the Pike's Peak International Hill Climb.

If you're looking for the sportiest Accord in the pack, you're in the
right place.

Equipped with dealer-installed Honda Factory Performance® (HFP®)
components, this Accord melds a distinctive, custom appearance with an
enhanced level of handling performance. And when installed by your Honda
dealer at the time of purchase, all HFP products carry the same
3-year/36,000-mile New-Vehicle Limited Warranty [1] as the rest of the
vehicle.

Limited-edition HFP Package Includes:

19-inch HFP Alloy Wheels

Decklid Spoiler

HFP Sport Suspension Package lowers height 15mm and enhances
handling

HFP Side Under Body Spoiler

HFP Front Under Body Spoiler

HFP Rear Under Body Spoiler

HFP Badges on Side Under Body Spoiler

HFP Badge on trunk

Interior Illumination - Red

HFP Floor Mat

MSRP: $4,620*

* MSRP does not include dealer installation charges or tires
[1] All Honda Genuine Accessories carry the same 3-year/36,000 mile
bumper-to-bumper warranty as the rest of the vehicle, when installed at the
time of new vehicle purchase, and are engineered to be fully compatible
with the vehicle.

Company Name: MAD Industries

Name of Vehicle: 2013 Civic SI Sedan Project by MAD
Industries

Story:
The Civic Si Sedan represents a great starting point for personalization
by its owner, with a powerful engine, a critically-acclaimed 6-speed manual
transmission and attention grabbing exterior styling. This project vehicle
was designed to show one path toward personalization using easily
reversible methods to create a one-of-a-kind Civic sedan.

Story or Theme of the vehicle. Built for a particular purpose,
etc.:
Bisimoto Engineering is known worldwide for awe-inspiring street, show
and race vehicles. With no fear of the unknown, Bisimoto is always on the
cutting edge of automotive technology. The Bisimoto 2014 Honda Odyssey
"Power-Van" was no exception and was designed for those that desire the
very best in performance and reliability. This "Power-Van" was built to
the tune of 1029 Horsepower.

Powertrain Modifications:

AEM Electronics

Infinity ECU

Arias Pistons

ARP Headstuds and Bolts

Bisimoto 360 degree Oil Cap

Bisimoto Cat-Back Exhaust System

Burns Stainless Mufflers

Deatschwerks 2200cc Injectors

Golden Eagle Sleeves

Magnafuel 750cc Fuel Pump

NGK Iridium Spark Plugs

Odyssey PC 950 Battery

PurOl "Elite Series" Synthetic Motor Oils

Portflow Custom Headwork

R&R Custom Steel Rods

Racepak IQ3 Dash

Rywire Mil-Spec Harness

Turbonetics BTX7265 Twin Turbos

Wastegate

Blowoff Valve

Vibrant Vanjen Clamps and Stainless Steel Hardware

VP Racing Fuels

WPC Treatment and Coatings

Chassis/Suspension Modifications:

Fifteen52 Wheels

Toyo Tires T1 Sport 255/30/20

Young Guns Performance Exhaust Coatings

Exterior Modifications:

Denmatic Design Scheme

Honda Genuine Accessories

RJ Powdercoatings

Rueda Paint Shop

Interior Modifications:

Bisimoto Reservoir Socks

G&J Braided Plumbing

Recaro

SOS Upholstery

Company Name: MAD Industries

Name of Vehicle: 2013 Honda Accord Sedan by MAD
Industries

Background:

This 2013 Honda Accord by MAD Industries showcases the Accord's
aggressive design. Wrapped in Matte Red Metallic and Satin Black by 3M
Scotchprint 1080 Film, it catches the eye from every angle.

D2 Racing Performance Coil Overs set an aggressive stance on 20" Niche
Milan Alloy wheels wrapped with Pirelli P Zero Performance tires and all
coming to a stop with Brembo binders on all four corners.

Honda Genuine Accessories

Aerodynamic styling created by X-Package with a sporty,
low-profile custom look

Enfotrace: GPS Tracking System keeps tabs of
the location in real-time online via interactive tracking system

Mothers: Polishes – Waxes –
Cleaners

Company Name: Honda UK and Team
Dynamics

Name of Vehicle: Honda Mean Mower (#meanmower)

Background:
Innovation, pushing boundaries and creating extraordinary pieces of
engineering is what Honda is all about. So when Honda (UK) teamed up with
their title winning British Touring Car Championship (BTCC) partner, Team
Dynamics, to create what is believed to be the world's fastest lawn mower,
it was sure to be special.

The brief for Project Mean Mower was very straightforward. To build a
super-fast mower which retained its original look, but, crucially, could
still cut grass. The staggering result is a machine capable of reaching an
estimated 133 mph and 0-60 in just four seconds with an ear splitting roar
reaching 130db.

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