SearchCap: Bing Ads management, Apple Maps updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Beginners’ guide to Bing Ads management
Jun 6, 2017 by John E Lincoln
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.

Beyond SEO: Managing the management
Jun 6, 2017 by Casie Gillette
You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively.