Principle Matters: 11 Strategies for Harnessing your Passion and Becoming an Authentic Financial Advisor delivers true stories of Robert Collins’ inspirational 30-year career as a successful stockbroker, financial advisor, and wealth manager. Bob bares his soul to his readers as he speaks from the heart about the profession he loves.

Newer or younger advisors—as well as veterans— will realize they are not alone as they immerse themselves in the book, and that they have the potential to survive and thrive on Wall Street. If they harness their passions they have the potential to become elite financial advisors. It takes drive, passion, inspiration, a great team, and support from peers. Principle Matters provides readers many examples of how to manage their practices even in the midst of chaos around them, how to focus on their goals, and how to learn personal discipline in the face of emotional highs and crushing defeats. The book is inspirational and motivational and offers advice for all levels of advisors, second-career professionals, and college students considering entering the financial services industry. It is gritty, candid and a very personal read.

The 11 Principles Bob outlines in this book underscores the fact that being successful isn’t always about making money. It’s always about making a difference.