How Digital Retailing Tools Led to a Better Overall Experience for Customers and Employees

Team Nissan has been serving customers in and around Manchester, New Hampshire, since 1992. The dealership’s success is based on offering the best customer experience, driven by transparency and easy, powerful technology. That’s why they’ve adopted several Dealertrack tools, including Dealertrack DMS, the F&I compliance solution, and eMenu for aftermarket selling. This willingness to be open to new technology solutions to satisfy both customers and employees has pushed Team Nissan to the forefront of the industry.

Team Nissan was seeking opportunities to create a one-stop shopping destination for online customers. They required easy to-use tools that would lead customers through the steps of a sale, including inventory shopping, securing a trade-in value, calculating monthly payments, and applying for financing.

“We wanted to provide a bridge between a customer’s living room and our showroom while creating a warm turnover that enriched the experience for both customers and employees,” said Ralph Fast, General Manager at Team Nissan.

With these goals in mind, Team Nissan implemented Dealertrack’s Digital Retailing tools in April 2015. The tools complemented the shopping style of digital consumers, who were more trusting, comfortable, and at ease with the deal they had worked out online.

Complete CRM integration and thorough BDC follow-up ensured the work customers did on the website was honored when they showed up at the store. This transparent process engendered customer trust, and also reduced redundancy for a better experience for both employees and customers.