Radio Posts 5th Consecutive Growth Quarter In Q1 2011

Key Spot Categories, Digital And Off-Air Drive Gains

May 23, 2011 at 3:48 AM (PT)

Building on the trend established throughout 2010, Radio registered its fifth consecutive growth quarter with a 3% increase to $3.783B in Q1. Propelling the momentum this quarter were strong performances in Digital (+21%), Off-Air (+9%) and key Spot categories: Automotive (+27%), Insurance (+20%), and Beverages (+32%).

"The consistent ad spending increases from advertisers in Radio's top-five categories are significant," said RAB Pres./CEO JEFF HALEY. "This growth, indicative of confidence in Radio's platforms, is echoed across multiple categories and leading marketers like Communications giant AT & T, Quick Service Restaurant leader MCDONALDS and Supermarket titan SAFEWAY."

The consistent ad spending increases from advertisers in Radio's top 5 categories are significant.

"The double-digit gain in Radio's Digital sector reflects advertisers' growing interest in tapping the power of exciting interactive capabilities in providing a return path to enhance product and brand promotion and increase sales" stated HALEY.