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The Features of Advertising Language And Analysis of Advertising English Through Classification I An introduction to Advertising 1 Definition American Marketing Association AMA defines advertising as the non-personal communication of information usually paid for and usually persuasive in nature about products services or ideas by identified sponsors through the various media Today with the development of the technology and the diversity of the mass media advertising has influenced us pervasively in our daily life However whatever the promotive strategies advertising takes language is the main carrier of message all along as The Language of Advertising by Vestergaard Schroder says Advertising takes many forms but in most of them language is of crucial importance Advertising language is a style of immediate impact and rapid persuasion The point of an advertisement is to persuade you of the merits of a particular product or service in order that you will take out some of your money 2 Advertising Components According to the definition of the advertising most of the advertisements should have the following components 1 Advertiser The advertiser is the sender of information and all the advertising activities should be consistent with the purpose and willingness of the advertiser Therefore the advertiser is the main body of advertising namely every advertisement should have its specific owner of the advertising information The specific owner should be a recognizable group including corporation enterprise government organization and individual There are three significances of an advertiser both for the advertiser themselves and for the public firstly its easy for the target audience to recognize the company and the products of it which will promote the propagandas and the sale of its products secondly it will establish a high reputation for the group enterprise or the individual in order that the consumer will trust the brand finally it will prevent the advertiser from counterfeiting and deceiving by legal supervision 2 A certain amount of money paid The advertising fees are

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