“Suckers For Trump Need To Believe”: The Psychology Of Chumps And How They Get Taken

Here is how Donald Trump suckers the little people. What follows is a telling of his methods, not commentary on his lack of scruples.

The Question: Why didn’t the trail of wreckage left by Trump’s failed businesses deter students from forking over as much as $35,000 for a class at Trump University? The Answer: They wanted to believe in a plot that favored them.

The skilled con artist knows how to identify chumps and work their emotions. As Trump U salespeople were instructed to tell prospective students, “let them know that you’ve found an answer to their problems.”

Trump’s been at this a long time. In 1995, he raised $140 million from ordinary stock investors for Trump Hotels & Casino Resorts. Why would people put good money in a company built on two casinos that had already gone bankrupt under Trump management?