HELLO THERE.

"With elevated takes on flavor and packaging (not to mention the unshakeable feeling of a gift that snail mail brings), what might once have been framed as a chore is now a newly minted part of your beauty routine."

- Vogue

We obsessed over our toothpaste, so that you can too.

FDA Approved Formula

A tried and true formula - We didn’t need to reinvent the parts of the wheel that work.

Enamel Strengthening Fluoride

Fluoride strengthens enamel and protects against tooth decay. Nobody does it better.

Delicious Flavors

Most of us brush half as long as we should. That won’t be the case with our delicious flavors.

USA Made

High quality ingredients and manufacturers found right here in the good ol’ US of A.

$6

Select a toothpaste flavor

Free shipping for orders over $15.0

The brush you will want to show off.

Activated Charcoal Strip

Natural antibacterial, antifungal and antiviral properties.

Patented Bristle Design

Hard, soft, and ultra-soft bristles. The right bristle in the right place. #science

Hexagonal Handle

A patent-pending hexagonal handle design. Holding that 45 degree angle has never been easier.

2x the Bristles

4500 ultra thin bristles, twice as many as the typical toothbrush.

$6

Select a toothbrush color

Free shipping for orders over $15

A taste of what people are saying.

“Coconut mint, need I say more? The flavor alone has helped me stay on top of my daily brushings. It also looks oh so perfect on my bathroom counter.”Nikki A.