The home of Bolton will be renamed the Macron Stadium in July as part of a sponsorship deal between the Championship club and the Italian sportswear company.

Macron have agreed to become Bolton's stadium naming rights partners and kit providers as part of an initial four-year agreement. It means that the ground will change its name for the first time since it opened as the Reebok Stadium in 1997.

"This is an extremely exciting and beneficial deal for our club," the chairman Phil Gartside said. "We will be proud to carry the Macron brand on our stadium and official merchandise for the coming seasons. We have been very impressed with their passion for football and their ideas to grow our partnership."