January 2011

Visa’s current promotion with Twitter and the NFL (http://sbtwitter.nfl.com/) to create an interactive on-line community tied to Super Bowl XVL shows just how Social Media can be a significant piece of a sponsor’s activation plan. It also indicates there are definitely ways to monitize Social Media and this is something sponsors will seek out. Although we don’t know what […]

Super Bowl XLV is a few weeks away and the advertising world will once again play a significant role in the biggest TV event of the year. Over $200 million in ad revenue is on the books for the big game with thirty second spots going for between $2.7 and $3 million each. Fox will […]

With the holiday season over and 2011 well underway, I’d like to welcome you to 88 Marketing’s new blog. The goal is to provide weekly commentary, insight and information regarding the world of sports marketing and new media. Since we are in January I thought we would first take a look what to watch for […]

The rapid growth of Social Media and mobile use is old news by now, but recently it appears brands and sports properties are really starting to figure out how to make it work for them. In some respect it is still exploratory in nature with a “let’s try this and see what happens” approach. In […]