Over 120,000 units have been sold since its launch, claims the companyETBrandEquity | May 18, 2017, 11:55 IST

The Massage Tee from Monte Carlo is a product based on the science of reflexology. Conceptualised by J. Walter Thompson Delhi, the Massage Tee has proven to be fashion with a purpose. Over 120,000 units have been sold since its launch. The t-shirts are available in Monte Carlo stores across India as well as on its website.

The new product by Monte Carlo, The Massage Tee has different pressure points (the dots) colour-coded to make sure there is no chance of error. It is a blend of fashion and human technology.

Speaking about the innovation, Mayank Jain, general manager – marketing, Monte Carlo, said “At Monte Carlo, we have always believed in fashion with a purpose. The Massage Tee is a perfect reflection of our belief. It is a benchmark – a perfect example of looking good and feeling good.”

Amit Shankar, senior VP and ECD, JWT Delhi, added, “At JWT, we believe in devising meaningful creative solutions for our clients. The Massage Tee is a good example of this - an idea that enables growth.”