The MP for Brent Central said: “I’m just wondering, do you know what Jamaican jerk actually is? It’s not just a word you put before stuff to sell products. Levi Roots should do a masterclass. Your jerk rice is not OK. This appropriation from Jamaica needs to stop.”

'Your jerk rice is not OK'

When asked by Metro UK if he plans on changing the name of his products after the backlash, he said no.

He continued: “We’ve sold out, and we actually have to get capacity up”.

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'We’ve sold out'

In a statement he released during the backlash, he defended his product, and said: “I’ve worked with flavours and spices from all over the world my whole career, learning and drawing inspiration from different countries and cultures to give a fresh twist to the food we eat every day.

“When I named the rice my intention was only to show where my inspiration came from.”