Social Media Agency Spring Creek Group Acquired by Interpublic

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Seattle social media agency Spring Creek Group has been sold to the Mediabrands division of Interpublic Group, a global marketing and media company that controls a bundle of agencies, including PR firm Weber Shandwick and ad agency McCann Erickson.

Spring Creek Group is about five years old. Before founding the social-media shop, McDaniel held a senior product job for RealNetworks’ (NASDAQ: RNWK) RealArcade games division. He’s also a veteran of Microsoft.

Brendan Moorcroft, the CEO of the Mediabrands Audience Platform, told AdAge that Spring Creek was an attractive buy because of its data-analysis strength and its client portfolio, which includes work for Microsoft, HTC, Best Buy, Live Nation, and CH2M Hill.

Spring Creek Group made the Inc. 500 this year, with the publication pegging 2010 revenue at $4.3 million.