Life has become fast and busy. People are no longer keen on spending time reading newspapers or watching TV commercials. They have become more web-dependent and that’s when video marketing became the latest trend.

Video Marketing is the practice of creating a promotional video for a product or service and uploading it on the Internet. Video marketers rely less on words and more on creating a “buzz” around their product that will prompt viewers to act in a certain way. Link If used properly, it can be a highly effective tool for creating awareness of your brand and strengthening your business.

Numerous studies show that nowadays half of all companies are making an active use of this technique for promoting their businesses and satisfying customers’ information and entertainment needs. According to Cisco, by 2017, video will account for 69% of all consumer traffic, leaving behind Facebook and Twitter. Link

However, creating a strong video content is not always an easy job. It requires a way different approach than, let’s say, writing a blog post. The main goal of video creation is to catch the viewer’s attention in the first 5 seconds approximately. If it is not achieved, there is a high chance that a viewer will close the video tab without getting the message delivered! There is a variety of tools for composing videos: YouTube Editor, Camtasia, Animoto, Stoome, GoAnimate, Magisto, Sellamations etc. The following is a description of the mostly used once.

YouTube Editor – allows you to create a video by combining different videos and pictures and by adding music and effects. The main advantage of this technique is that it is quick to learn and easy to use. Video editing on YouTube is very basic, lacking any complex editing features. Link Besides, it is absolutely free of charge. However, due to this software’s simplicity and limited possibilities, it cannot be suitable for more complex projects.

GoAnimate – is the quickest, simplest, and most cost-effective solution for producing and sharing a professional-looking animated video. It provides characters, actions, backgrounds, props, music tracks and sound effects. Link It is free and does not require any artistic abilities. GoAnimate also gives companies a new, fun way for their fans to interact with their brands. Link

The likelihood of users getting annoyed every time a video pops up when visiting a website

The longer the video, the higher the risk to fail (anything over 1 minute risks being doomed to fail) Link

One of the best examples of unforgettable advertising campaigns is “Real Beauty Sketches” by Dove. This video was based on Dove’s main concept – emphasizing women’s natural beauty. It is heartwarming, emotional, touching… and that’s how it managed to become viral. Have a look!

In a nutshell

A group of creative generation-Y business majors offering full-service digital advertising with an aim to consult your business on main Online Marketing trends.
Part of the IBS Groningen Digital Agency Project

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Disclaimer: Read carefully

MILLENNIAL ADS is a mock-up advertising agency.
It was created as an Online Marketing university project, also known as the “The IBS Groningen Digital Agency Project" (IBSGDAP).
The Befrienders Worldwide advertising campaign is also a MOCK UP academic exercise. Everything written about it was NOT executed in real life