French dating site AdopteUnMec (“Adopt A Guy”) created a pop-up shop in Paris where men were displayed in toy-like boxes and women could ‘shop’ for the eligible bachelors. This traveling shop, which will soon be moving on to Brussels, Lausanna, Toulouse, and Lyon, is part of a creative campaign to promote the site’s services for bringing people together.

AdopteUnMec is free for women to use, and features a catalog of single men who can advertise themselves to potential partners. While standing in the pop-up boxes, the guys can perform any special talents they have like playing the guitar, or they can show off their physique by flexing their muscles.