Meet Katerina, CEO & Founder

REAL LIFE. REAL SKIN CARE.™

Real life is complicated and hectic. Real skincare shouldn’t be. From this simple, yet profound idea, Hey Honey was born.As a busy working mom and wife, Katerina’s career in the fast-paced digital advertising industry made it difficult to stick with a skincare regimen. She didn’t have time for complicated products that required multiple steps and a strict order of application.

« Create a skin care line that would adapt to her lifestyle, "not the other way around"»

It was time for a change! She decided to create a skincare line that would fit HER lifestyle, NOT the other way around. It was then that she knew Hey Honey products would always deliver lasting effects with minimal effort – if you forgot to apply them in order or to apply them at all one day, your skin would not suffer.

As busy women, we struggle to find balance in our lives, juggling long “to-do” lists and keeping a relentless pace. Dealing with stress, lack of sleep and exposure to harmful environmental factors means that our skin ends up paying the price.To ensure that every woman has time to take care of her skin, Katerina created a straightforward skincare line with her husband and business partner, Nisso Larden, and the best dermatologists in the industry.

« Propolis is nature's best-kept secret from beehive »

At the heart of Hey Honey’s promise are its potent and trusted ingredients: honey and propolis – nature’s most potent antiseptic and antibacterial duo. Honey is widely accepted in the natural skincare world for its nutritive and healing properties, while propolis is recognized for its antiseptic and restorative capabilities. “We didn’t invent this powerful combination, but rather created skin-loving products from centuries-old wisdom," says Katerina.

Propolis is nature’s best-kept secret from the beehive. It balances problematic skin, decongests pores and accelerates the rate of cell growth to keep your skin toned, all while soothing and healing the skin. When it is used in facial skincare, the results are simply stunning. Hey Honey’s fast-acting skincare and body products combine all-day hydration with skin-strengthening ingredients to get results and help skin look younger, longer.

Katerina lives in Sarasota, Florida, with her husband and two children. In addition to being an entrepreneur, she is an advocate for battered women and a champion of several philanthropic causes. Ultimately, her goal is to make Hey Honey the real skincare brand you trust to revitalize your skin so that you can take on real life.