The 3-day event reinvents the business conference with world-class speakers, extreme brainstorming and an entire village dedicated to helping you build meaningful connections

MONTREAL, May 16, 2017 /CNW Telbec/ - Welcome to the 6th edition of C2 Montreal, the world's most innovative and immersive business conference. In less than two weeks, C2 will kick off its flagship event, which was imagined by world-class creative agency Sid Lee and founded by otherworldly marvel Cirque du Soleil.

The creativity-meets-commerce conference will take place over 3 unforgettable days and play host to 6,000 innovators, executives, global visionaries, creatives, entrepreneurial icons, social game changers, and an impressive array of engaging thought provocateurs hailing from 50 countries and over 20 industries. Multiple dimensions, virtual realities, endless opportunities and ideas: as renowned futurist Arthur C. Clarke once said, "Any sufficiently advanced technology is indistinguishable from magic."

And magic will indeed be made. With this year's overarching theme -- Ecosystems and their evolutions -- as well as the first edition of the Artificial Intelligence Forum (which explores what an "AI-First" World means), C2 incorporates inspiring talks and panels with international trailblazers and thought leaders, with engaging and boundary-pushing collaborative exercises such as braindates, labs, workshops and masterclasses.

From the deliciously experiential Lab, "Cake" (wherein making a giant layered cake becomes a sensorial experience and features food artist Nico Fonseca -- so attendees get to bake their cake and eat it too) to "Chatbot" (which focuses on the role of AI in our daily experiences), to Workshops and Masterclasses that flip the script on topics like idea generation, the Digital Age and collaborative creativity, get the full scope of the program here.

Goodbye cynicism, hello new ideas.

"In a world of alternative facts and post truths, this might just be the most real conference you'll attend all year'', says Génifère Legrand, C2's Vice-President of Creation & Content. "Above and beyond the amazing show C2 is known to put on, attendees can look forward to gaining meaningful insights into what the future holds. As always, we challenge all participants to report back and share with us the most thought-provoking concepts they explored."

Comfort zones? Those need to be left at home. Attendees must bring along an open mind and the belief that anything is possible when creativity and boundary-pushing experiences collide. (Oh, and networking is also key; cultivating new connections is inherent to C2, especially with the "Braindates" program that centers on curated one-on-one and group conversations.)

Seeing is believing. And after witnessing C2, you'll definitely believe the buzz.

About C2 Montréal - A business conference, only differentEach year, in a collaborative environment specifically designed to provoke collisions and spark new ideas, C2 Montréal inspires 6,000 decision makers across continents and industries to challenge their biases, shift their perspective and explore completely new ways of doing business. Imagined by Sid Lee and founding partner Cirque du Soleil, these three days of talks, workshops, experimental brainstorming sessions, meet ups, performances and festivities have been described as "challenging conventions" by The Economist, and "a business conference unlike any other" by Harvard Business Review. C2 Montréal will be presenting its 6th edition on May 24, 25 and 26, 2017, at Arsenal art gallery in Montréal, Canada.