On Friday, in a field near St. Endellion in Cornwall, I found myself mic’d up for a conversation with Margherita Taylor of the BBC’s rural magazine programme Countryfile. Shortly afterwards the poet Chrissie Gittins and a dozen children arrived for a nature-and-naturewords safari. Chrissie read from Adder, Bluebell, Lobster, her collection of 40 children’s poems, each celebrating a lost nature word that had been deleted from the Oxford Junior Dictionary. Then children from St. Kew, St. Minver, Nanstallon, Padstow and Blisland primary schools wrote a poem together, based on their real, direct experiences of nature.

As I was heading to the North Cornwall Book Festival and Countryfile, in Foyles Bookshop in London Robert Macfarlane and Jackie Morris were launching their own sumptuous treatment of the same subject – The Lost Words. In this review by author Katharine Norbury, it is described as “a book of spells rather than poems, exquisitely illustrated by Morris [in which] Macfarlane gently, firmly and meticulously restores the missing words.” It is almost three years since the writer Mark Cocker and I launched the #naturewords campaign, and it feels like a small October Revolution.

​In a recent article, Macfarlane summarises some striking research in which a Cambridge-based team made a set of 100 picture cards, each showing a common species of British wildlife. They also made a set of 100 cards showing a “common species” of Pokémon character. Children aged eight and over were substantially better, the researchers found, at identifying Pokémon “species” than “organisms such as oak trees or badgers”: around 80% accuracy for Pokémon, but less than 50% for real species.

Jackie Morris at work: words by Robert Macfarlane, set and performed by Kerry Andrew

The research showed that young children have tremendous capacity for learning about creatures -real or imaginary - but are presently more inspired by “synthetic subjects” than by living creatures. In a break from the usual dispassion of the scientist, they ponder on the fact that “we love what we know … What is the extinction of the condor to a child who has never seen a wren”?

Blogging here In August I responded – positively – to Guardian columnist George Monbiot’s call for poets to weave their word-magic to find a new vocabulary for conservation and the environment, we conservationists having been part of the problem with our alienating technocratic language. Gittins, Macfarlane and Morris are deploying their artistry in an even more fundamental way, to restore #naturewords to the mouths, and the mind’s eyes, of children.

Jackie Morris’s paintings for The Lost Words will be on display at Compton Verney, Warwickshire from 21 Oct to 17 Dec (except Mondays) 11am – 5pm

Countryfile’s edition from Cornwall will be broadcast on 22 October, BBC1 at 18:15