social media marketing

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Twitter Knows What Apps You’re using Twitter has been trying to send more targeted ads into your social feed for a while now but it’s latest approach might just the most intrusive yet. Twitter has revealed that their mobile app will soon start tracking what other apps you’ve dowloaded to your…

84% of people make purchases after reading reviews on a blog according to new research from market research agency Research Now. Bloggers have become an essential tool in any marketers online toolkit but just what role do they play in the path to purchase? Over half of those studied…

Facebook At Work To Launch In January If you’ve ever been caught out with colleagues getting a little too personal with your profile then Facebook‘s new social network might be for you. Set to launch in January, Facebook have announced Facebook at Work, a network set to rival LinkedIn that will…

Facebook Says Thanks With Christmas (and thanksgiving if you’re across the pond) just around the corner Facebook have announced a new tool to let users pull together personalised video cards to share with their friends. Say Thanks uses a combination of pre-built themes and user posts and photos that can…

Knog, the Melbourne-based lighting and accessories brand, announced today that they have appointed London-based agency Harkable to work with them on social media marketing. Initially, Harkable will focus on a social campaign for Knog’s marquee product the is designed…

YouTube Consider Paid, Ad-Free Subscriptions YouTube are considering giving viewers the option to watch ad-free videos for a monthly subscription fee marking a big change from the advertising-only approach. YouTube CEO Susan Wojcicki says “YouTube right now is ad-supported, which is great because it has enabled us to scale to a…

Facebook Beats YouTube For Desktop Video Views For First Time Thanks to auto play Facebook has out numbered YouTube for video views on desktop for the first time ever with nearly a billion more views than Youtube in August (In September Facebook admitted to generating 1billion views per day). Youtube…

Facebook Introduces new Ad Targeting Facebook has launched new minor targeting options for advertisers including friends of newly engaged users, newlyweds and recently moved users. New ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding – great news for smaller businesses who can use targeting without…

Friend to Friend Payments Through Facebook Facebook Messenger is all set up to allow friends to send each other money according to screenshots taken by Stanford student Andrew Aude. After adding debit card details in Messenger, or using an existing one on file with Facebook friends can send payments…