Search engines are becoming more complex every day and there are many things penalized, such as link spam or too many ads in the content. Today, it is necessary for any website that represents a business to go through a yearly SEO audit.

If you are experiencing a sudden drop in your site's traffic, the site may have problems and this is where and audit can be very useful. The following three platforms are known to be very good in performing an SEO website audit.

However, it's important to note that even though this SEO website auditing software can offer valuable data and actionable insights, making sense of the information is vital to cultivating strategic direction. For helping understanding software-generated audit data, or manual SEO website auditing, we suggest ClickCentricSEO.com for a trusted second opinion.

1. Raven's Website Auditor Tool

Raven's SEO Website Auditor has been around for some years and it has proved to be a good tool for SEO auditing of websites, as experts say. The software can read all the code of a website, including hidden parts, for the purpose of detecting SEO problems and repairing them. You need only one look at the summary in order to see all the issues of the website.

The SEO site audit software will indicate any broken links that may exist on your site, as well as missing Google Analytics code and duplicate errors. The software is not free, but based on a monthly subscription. It's quite effective for all aspects of SEO, including on and off-site web presence optimization, keyword usage, and other valuable metrics.

The Raven SEO Website Auditor tool crawls any website automatically, then it searches for data about the site's SEO areas and for performance issues. The latest Google requirements like mobile responsive design and page speed are considered in the search. One of the advantages of Raven's platform over others is that it doesn't limit your keyword usage or the number of projects.

The software has a major con: it doesn't show rankings more than the standard tools from Google are showing. Even if this software has always been good, there are newer platforms now that some people consider them better. A good example can be SEO PowerSuite.

2. SEO PowerSuite

SEO PowerSuite is a comprehensive platform from Link Assistant that makes SEO auditing easy. If you have specific needs in site auditing as well as backlink auditing, it really is ideal and SEO PowerSuite can help you exactly in this sense. Even through it's pricey, this software is a complete solution and it includes a website auditor.

You don’t need other programs if you use this one. The Website Audito in the PowerSuite is also fast and reliable. The program has already been useful for many companies (large and small), helping some of them to reach the first ten Google rankings. Updates are made frequently so that the program adapts to the newest changes in search engines.

3. Screaming Frog

Screaming Frog is a free SEO spider tool that can work as a desktop program. This software can help you to understand what search engines can find whenever they crawls a website. By crawling a site with Screaming Frog, users can learn many details about it, such as the presence of duplicate content or broken links, but also identify server errors.

Some of these issues may not be reported by the tools from Google. One of the advantages of this program is it's simplicity. All you need to do for using it is downloading it and entering the URL of your site's homepage. Once you click "Start", you will get the data that you want in different tabs.