Steinberg: How 'bout them Dodgers?

Leigh Steinberg

Those in the Guggenheim group are heroes in Southern California as the Dodgers defeated Arizona 7-6 to clinch the Western Division title in the National League pennant race Thursday. They promised to bring quality baseball and victory back to Los Angeles after the wretched reign of Frank McCourt and in their first full year of ownership the Dodgers launched an improbable midseason onslaught of victories to reach this point.

The Dodgers have held the heart of Los Angeles sports fans for years. With a set lineup, a beautiful ballpark, Vin Scully and a tenure that began in 1958, they have always marketed the nation's second largest population center like a small town. Straight A nights, Boy Scout nights, Kiwanis nights — it was a special occasion to go to Dodger stadium notwithstanding who the opponent was or who was pitching.

I fell in love with baseball growing up in Los Angeles as a hard-core rabid Dodger fan. From Sandy Koufax and Maury Wills to Steve Garvey and Ron Cey to Kirk Gibson's homer they have been a classic franchise.

Until the dark times.

When FOX traded catcher Mike Piazza it destroyed the set lineup tradition.

McCourt never had sufficient financing to buy the team in the first place. He was heavily leveraged. He allegedly used the team like a piggy bank, fielding mediocre lineups and using revenues to support a lavish lifestyle. Fans began staying away in droves. The drama of the McCourt divorce overshadowed the team's play on the field. He extorted a king's ransom of undeserved profit for mishandling the team when Guggenheim bought them in May of 2012.

Guggenheim paid a shocking $2.15 billion for the franchise and stadium and were widely ridiculed. But they did not rise to financial primacy with rash analysis; they knew they had a rich television market and a beloved franchise that dominated Southern California. And when they turned around and struck a $7 billion television rights deal with Time Warner, their judgment started to make sense. They did not walk away like McCourt with the money. They invested heavily in the stadium and the team.

The Dodgers had a series of injuries and a makeshift lineup of sometime reserves and looked miserable during the first months of the season.

The new ownership had invested a fortune in young Cuban Yasiel Puig and when he was called up he became the most dynamic player in baseball.

The return of another major investment, shortstop Hanley Ramirez electrified the team. He is hitting .351, and has 20 homers and 57 runs batted in having missed 50 games.

Carl Crawford, another costly acquisition in the Red Sox trade got healthy and hit in the .300's. Highly paid Adrian Gonzalez has hit near .300 and is approaching 100 RBIs. And in free agency, the team spent mega-dollars to acquire Zach Greinke, who is 15-3 and forms the most intimidating one-two pitching punch in baseball.

It is rarely true, no matter how often repeated, that money buys World Series titles.

Look at recent history. The Dodgers needed to come together and play like a unit with confidence, and they have. Traditionally the Dodgers built through the farm system and used their own players in a set lineup for years. But that system had atrophied, and a heavy dose of testosterone replacement was necessary to give the Dodgers the tools.

I feel bad for Angel owner Arte Moreno, who has been reinvesting in his team for years. But this all about the Dodgers, as they have taken the first step back to redemption.