Google Ventures Bets on Mobile Ad Start-Up Adelphic

Adelphic Mobile, which promises to help advertisers target their mobile ads, has raised a $10 million round led by Google Ventures; Matrix Partners, which led a $2 million seed round last year is back, as well. Adelphic’s co-founders hail from Quattro, the mobile ad company Apple bought in 2010 and turned into iAd.

AllThingsD by Writer

AllThingsD.com is a Web site devoted to news, analysis and opinion on technology, the Internet and media. But it is different from other sites in this space. It is a fusion of different media styles, different topics, different formats and different sources. Read more »