PPC Toolkit.

Online Resources

Paid Search Optimisation Checklist

Whether you are briefing a new or existing agency, or simply reviewing your internal PPC practices, there are certain questions that have to be asked. Fortunately, Click Consult have produced a 25 question checklist of every discussion point you need to cover to ensure that everything is in place and your PPC is fully optimised.

Best Practices for AdWords

Featuring a detailed breakdown of AdRank, 5 helpful hints on optimising your AdWords ad and a handy infographic to help you keep the key elements in mind, or to help newcomers to your agency or brand understand how AdRank works, this primer gives you everything you need to prepare for paid search success.

PPC Glossary

Whether you’re a seasoned professional, or new to the game, this PPC glossary will provide you with the key words, terms and acronyms required for your paid search endeavours. Terminology need no longer be a barrier to entering PPC, while the experienced or those returning from a break will find all they need to brush up on their vocab.

PPC Buyer’s Journey

A step by step exploration of a fictionalised buyers journey, featuring helpful descriptions of key PPC marketing terminology and how they apply to each step until conversion. Using this handy document, you can find out not only where and when particular PPC methods are applicable, but how to use each to your advantage.

Compelling PPC – How to Create Ads that Convert

Creating adverts for your business and distributing them in the correct channels, to the right audience, is one of many techniques that can lead to increased brand awareness and sales. With search marketing becoming increasingly competitive, we look at how to stand out from the crowd and make sure your ads convert.

Google Analytics PPC Dashboards

eCommerce

Perfect for any eCommerce brand, this dashboard takes you directly to the information you really need to know. With every vital data-point covered in a single pre-prepared, optimised dashboard ready and easy to use, you can track engagement, organic landing page performance, top products, organic traffic, sessions and much more.

Lead Generation

With this readymade dashboard template you get far more than just a time saving short cut, but also a primed, optimised and ready to use hub for all of your lead gen data gathering needs. With total sessions listed alongside top keywords, a PPC traffic map, CTR and CPC segmentation and many more, this is a one stop shop.

Infographics

Programmatic Display Infographic

This easy to comprehend infographic outlines the process involved in producing a programmatic campaign, boiling down a broad and complicated area into digestible bites of information. Whether you’ve never heard the term before, or are looking for an easy way to explain it to inexperienced clients or managers, this infographic will give you everything you require.

10 questions to ask your PPC agency

This easy to comprehend infographic outlines the process involved in producing a programmatic campaign, boiling down a broad and complicated area into digestible bites of information. Whether you’ve never heard the term before, or are looking for an easy way to explain it to inexperienced clients or managers, this infographic will give you everything you require.

Online Tools

PPC Calculator

There are some calculations which are absolutely integral to a successful PPC strategy or strategy review. With this easy to use calculator, you’ll be able to produce results detailing your return on investment (ROI), cost per acquisition (CPA) and cost per click (CPC) to ensure you’re getting the best results possible.

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