The Federal Trade Commission unveiled its rules for how native advertising on the Internet has to look, spelling out what qualifies as deceptive and what doesn’t. The FTC’s “Enforcement Policy Statement on Deceptively Formatted Advertisements” is a wonky 16-page document that fundamentally affirms what the FTC has already said about deceptive advertising more generally.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.