April 27, 2014

Selling Your Savings and Loan, 1950's Style (MP3)

Here's a keen little seven inch 78, which I'm guessing, based on the musical styles, is from the mid to late 1950's. It came to use from "Adverising Division, Inc.", in Chicago, and is the third in a series.

As the salesman says in opening this little two minute wonder, "You can't sell 'em, until you tell 'em!", and what he wants to help you sell is your savings and loan operation.

There follow two examples from a total of nine available commercials in the package. It's not clear to me how buying these ads would make them "yours exclusively" - what if two savings and loans bought the package in the same market?

Regardless of all that, the ads are two wonderful examples of the bouncy, peppy and positive-sounding ads of the day, and the second one also has the benefit of all that great reverb which was such a hallmark of the era. As I always seem to say when I share commercials from that era, I wish radio still sounded like this.