For small business owners, consumers, animal lovers – tips, resources, humor, innovation, contemplation, and head's up. Brought to you by an incurable information junkie on all topics imaginable.

HARO stands for HelpAReporterOut.com, founded by Peter Shankman. In under a year, HARO has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 125,000 sources (that would be you) around the world looking to be quoted in the media.

The free subscription provides three emails per day containing queries by journalists. Here’s an excerpted sample from a recent HARO email, which also contains other categories, such as Life Style, Travel, Education, Entertainment & Media, and more.