Sensory Appeal—consider how well a work appeals to an audience’s sensory perceptions by using sound, rhythm, or visual imagery to make a reader/viewer’s experience more tangible or memorable; consider descriptions of smell or texture as well.

Structure—consider the structure or organization of a work as a criterion for evaluation (whether the sequence of events or the order of evidence presented is rhetorically effective).

Audience—consider whether the ability of a work to reach a broad audience or a limited audience could be used as a criterion for evaluation (this criterion could be a subcategory of the ethical appeal).

Other criteria can be useful depending on which aspects of a text you consider most important. On Monday, the class created a word cloud of additional words to consider as criteria for evaluating texts: