Photo gallery: Bealls department stores get a makeover

A brand new Bealls department store that opened March 1 in Fernandina Beach is the first in Florida to debut the new look of Bealls stores. Expanded departments and new, sleeker features and color schemes are what Bealls shoppers can look forward to seeing more of in the future.

“Since we’ve been moving most of our stores into larger spaces, they’ve kind of exploded,” said Bill Webster, spokesman for the Bradenton-based retailer.

Bealls moved a 9,000-square-foot outlet store into a 20,000-square-foot space in Ellenton in October. In 2006, the company moved a Bealls Outlet store into a larger big-box location at 4902 W. Cortez Road.

Departments like home accessories and health and beauty have been expanded to make room for more merchandise. The new stores offer around 8 percent more merchandise than existing stores, Webster said.

A carpeted lounge has been added to the front of the store, complete with couches and chairs. Fitting rooms have been updated too with new doors and other changing features.

It is unclear when Southwest Florida will get a redesigned Bealls department store, but the new look is expected to spread to all stores eventually, Webster said.

“Overall, the new stores have an uncluttered look,” he said. “The difference is we’re much more focused on our brand than you’ve seen in the past.”

Photo gallery of new Bealls department store in North Florida:

Photos courtesy of Bealls Inc.

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