If it doesn’t say Wood & Fullerton above the door, you’re at the wrong Goodyear

That was the tagline of a commercial I heard on the radio yesterday. While I understand where they’re coming from, it seems to put a downer on the Goodyear brand as a whole.

I heard it as “all of the other Goodyear locations suck, but ours is pretty good.” Wouldn’t you want people to think the entire company is great? It sounds to me like they’re competing against themselves, which isn’t a great business plan.

This seems very much to me like churches that are competing for each other’s members. Shouldn’t they really all be on the same team?