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Friday, April 5, 2013

Is Google’s new animal algorithm “Peacock” real? It seems to be
the new scuttlebutt these days, just like “SEO is dead,” and “Mobile SEO is
in.” I have listened to my top adviser who said that it has not really came out
yet, nor is it what some say it is.

What we have learned is that it is not an algorithm to penalize
horrible looking websites. It may penalize “poor functioning websites.” These
are websites with broken or poorly coded formats, or slow load times. A
website’s slow load time is usually because of large pictures or complex flash
elements.

I will emphasize that your web page optimization should be a key
element before you publish it to the market. We are starting to see data that
tells us that content is slowly coming back, so your message needs to be
extremely clear and easy to understand. The website has to be engaging in order
to keep your bounce rate low. Images have to be the right size for the page
load times to be low (I’m still seeing websites with huge images), and then make
use of alt tags for those images. Google has no real way of seeing an image,
nor evaluating the aesthetic value of a website. If being pretty were the case
and Google could see it, flash would still be a major factor. However; thanks
to HTML 5 you can get really close to a flash website and create some really
engaging layers and web effects, but your opening page must have content! If
your opening page or home page is all images and code with very little content,
you make it hard for the web crawlers to read and index your website. I will
also add that a properly coded website, with correct title tags and message,
will fit the so called “Mobile Search Engine Optimization” criteria. This is only half of the game.

The best thing to have on your website is a way to track
everything. To understand your ROI, you have to know that everything is
trackable on the internet!

Here is a list of all of
the known algorithms with a brief description.

Panda: Targeted content, which is scraped or spun.

Pirate: Targeted unauthorized usage. This is websites that
illegally use content such as copy written material, music, images, and video.

These algorithms are a good thing for honest businesses and good
internet marketing companies. What the algorithms do is get rid of bad link
strategies and poorly coded websites. They also penalize the ones that do not
play by the rules and are trying to make a quick buck at the expense of the
public or corporations.

In retrospect, your website site should have:

1.Excellent
“Code” and working “CSS.”

2.Excellent
content with proper “title tags.”

3.Clear
and consistent message.

4.Engaging
content that keeps people on the website.

5.Internal
linking and anchor tags.

6.Correct
“alt tags” for images.

7.Proper
SEO foundation that is natural and ongoing with respect to traditions and
changes in search patterns. SEO is long term and will never be dead as long as
there is an online market.

For more about our services check out our website at http://www.v-interface.com. If you have a question or topic you would like me to post on, send
me an Email at rustin@v-interface.comRustin Hawver has been part of Vision Interface as Director of Internet Services for two years. His experience goes back to 1997.

About Me

Gwen Hawver, co-founder of Vision Interface, has been in the business world for over 17 years, with experience in both for-profit and non-profit arenas. Gwen has a BA in Business Administration with a minor in Communications, Completed Busiensscoach.com home study course and has completed being coached and working toward her assessment certification with TTI. She is known for her quick smile and quiet confidence. Gwen’s passion is helping business professionals succeed through providing services to support, implementing new systems, or strategizing and developing business as a whole. Rustin Hawver, is our Director of Internet Services, working with Dominator Marketing to provide a quality Internet Marketing Service.