In The Making: Episode 3

I’m a content strategist by trade, but lately I’ve been finding myself drifting away from the term. Instead, I’ve been focusing on the concept of strategy, leaning harder into the UX and IA elements of my role.

So it was nice when I got to sit down with my fellow content strategist Greg Harbinson to talk about why we got into this discipline in the first place. Greg and I discussed our common origins as copywriters, the disparate threads of social media and SEO, and the impostor syndrome that can accompany adopting a new discipline.

This conversation was a great opportunity for me to get back to my roots in content strategy, and hear from Greg about why he loves the work he does.