Monthly Archives: August 2009

Newsletters Are a Great Way to Keep in Front of Customers and Prospects

Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Here are some tried and true newsletter do’s and don’ts:

People Like:

Interesting subjects

Short articles

Good visuals

Easy-to-skim designs

Bulleted lists

Content telling how to make money, save time

Clear organization

Calendars

Offers, benefits

People Don’t Like:

Intimidating pages

Disorganized information

Long, continuing articles

Overly frequent mailings

Irrelevant content

Impersonal tone

Receiving multiple copies

Chaotic page design

Too many pages

If you’re looking for unique ideas or expert advice on how to create a newsletter, or simply spice up your current newsletter, give me a call @ 704-551-0700 or email me at carolinasales@heritageprinting.com. Not only can we provide you with inspiring ideas and printed examples; we can also help you create a powerful newsletter that will boost sales and stay within your company’s budget.