Directory Journal logo design process

Last month Mr Hasan Saleem approached me to design new logo for Directory Journal. Since overall theme and design was already in place, my goal was to come up with identity which will communicate specific feel and serve as a traditional musthead/title of established newspaper. I’ve spent first week in research and brainstorming about proper direction. Main task was to research and develop proper typography.

Second week was reserved for initial proposals:

Directory Journal logo proposal #1

Directory Journal logo proposal #2

Directory Journal logo proposal #3

When discussing proposals, we mutually agreed that #1 has best overall mix of traditional while clear and readable masthead/newspaper title appearance.

Decision was to move on with #1 and I was asked to try few different variations with tagline, refine the thickness of logotype and possibly further emphasize the message. I wanted to portray letterpress feel further, thus #1 revisions were sent off:

Directory Journal logo design #1 Revision b

Directory Journal logo design #1 Revision c

The final decision was to finalize 1c with lighter “emboss” letterpress appearance, thus you can see final result on http://dirjournal.com

I am happy that we managed to produce what i think successful rebranding and wish all the best for the Directory journal team.

I would like to thank Mr. Saleem for the opportunity to work on this identity, and would also like to thank David Airey (http://davidairey.com) for kindly referring my services to him.