Latest articles by Ellen Siegel from Direct Marketing Newshttp://www.dmnews.com/ellen--siegel/author/185/
Latest articles by Ellen Siegel from Direct Marketing NewsDirect Marketing Newsweb@haymarketmedia.comnoThinking beyond deliverabilityAccording to the December 2006 ESPC/Ipsos E-mail Survey, most consumers decide to delete e-mails or report them as spam based on their "from" and "subject" lines, and nearly 80% do so without ever opening them. Hence, it is critical for small businesses to understand the importance of reputation and trust if they want to increase their open rates.(This article first appeared in the 2007 edition of the DM News Essential Guide to E-Mail Marketing.)http://www.dmnews.com/thinking-beyond-deliverability/article/104395/
Tue, 22 Jan 2008 05:00:00 GMTAccording to the December 2006 ESPC/Ipsos E-mail Survey, most consumers decide to delete e-mails or report them as spam based on their "from" and "subject" lines, and nearly 80% do so without ever opening them. Hence, it is critical for small businesses to understand the importance of reputation and trust if they want to increase their open rates.(This article first appeared in the 2007 edition of the DM News Essential Guide to E-Mail Marketing.)Direct Marketing News