The Ordinary is launching a new ‘watercolour’ foundation

Written By The Good Housekeeping Web team | 19 October 2017

We're predicting waiting lists (again)

'After the success of the cult Canadian beauty brand's serum foundation launch (it had a staggering 25,000 person waiting list thanks to its inclusive shade range and £6 price tag), The Ordinary has teased a new Watercolour skin tint via its Instagram account, which promises to be 'thinner than water'.

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Oct 15, 2017 at 8:49am PDT

The 'oil-free, silicone-free skin tints that look super natural' will launch in December and, despite the brand's insistence that apparently 'December is the worst time to launch anything', we bet these skin tints will have another record-breaking waiting list come launch day.

While the post has largely left us in the dark with regards to any specifics, it still manages to confirm that they'll stay true to The Ordinary's budget-friendly pricing and inclusive range of skin tones.

Watercolours are coming. In December (just as we will still be recovering from Black Friday). And it's all admittedly very misleading because they are technically thinner than water. Everyone tells us December is the worst time to launch anything which is perfect because maybe we would for once not have any stock issues at launch.

(Now the complicated questions...
a) what are they? oil-free, silicone-free skin tints that look super natural;
b) how much will they cost? umm... The Ordinary is written on them;
c) how lightweight will they be? the liquids used in the video are all actual Watercolours;
d) will the range cover all skin tones? that's obvious... we are from Canada)