#BeUnited

Swiss Solidarity#BeUnited Campaign Concept

WHAT IS IT ?This campaign was produced for the GRAND Prix de la Création Romande (Swiss French Creation Award) in the Inter-School category.Swiss Solidarity is a charity that aims to rescue and help people in need in Switzerland as well as internationally.

However, we noticed that the foundation’s projects seem far away from the youth’s concerns.

WHAT’S THE IDEA ?That’s why we created a campaign that brings back the spirit of Solidarity to their day to day life, through a strong and gathering Storytelling. That’s how we came up with the idea of #BeUnited.

Print ads as well as 2 video ads posted on online sharing platforms showing a Music Band and a Skater Crew set the tone : A spirit of Freedom, Liveliness, Passion, Youth, but mostly of Solidarity, pushes the target to share its group Solidarity moments on Instagram.