Platform Briefing: Facebook Timeline & Open Graph Q4/2012

The Facebook platform is ever-evolving – for someone not constantly working on platform it has proven to be a challenge keeping up with new features & possibilities. That’s why every few months we are trying to give an overview on current developments in our platform briefings. The latest briefing (much like our work in 2012) is focused on Open Graph / Timeline. The briefing covers basics like a general intro on Open Graph, how and on which social channels stories get displayed, best practices for designing actions and increasing the visibility of stories. As bonus, we’ve added some spicy real-life insights (user-growth, distribution of Open Graph…) from our very own Last.fm Scrobbler. The briefing isn’t strictly aimed at developers, but should rather be useful for anybody integrating with Facebook platform.

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About Author

Michael Kamleitner is CEO & Product Manager at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia. Follow him on Twitter, Facebook or on Google+!