The company says that over one million people used the Gear VR last month, and developers have built over 250 apps for it, including games like Minecraft and a variety of video experiences.

In an effort to dispel the idea that VR is just for gamers, Facebook touts that nearly 80% of Gear VR users each day watch video content, and 7 of the top 10 Gear VR apps are for video.

Facebook is also touting new video series coming to the Gear VR, including Felix & Paul Studios’ Nomads series following the lives of Nomadic people from Mongolia and Kenya. Discovery will meanwhile release a new VR experience based on its hit TV show Deadliest Catch about fishing for Alaskan Crabs in the Bering Sea.

Oculus is also updating its Oculus Home on Gear VR to make it easier to navigate, especially for finding recently downloaded content. Meanwhile, the Oculus Mobile app will get a “What’s New” section highlighting recently launched content, which should help users from getting bored until more VR experiences are released.

The new Oculus Home design

While the Oculus Rift might command more attention, it’s mobile VR headsets like the Gear VR which will bring virtual reality to a mainstream audience. But to be appealing, there needs to be tons of content created for them. Through pro-focused initiatives like the open sourcing of Facebook’s 360 Surround VR camera, and the new 360 photo features, people from across the spectrum will be able contribute to the library of experiences we strap to our faces.

Jaymin Shah is a tech entrepreneur. He is the Founder & CEO of TechOptimals. He has made a name for himself in the tech media world as a writer relentlessly covering Technology, in addition to a broad range of startups. Contact Jaymin at jaymin@techoptimals.com