"The key takeaway we've reached (after two less than 24 hours playing with the iOS 7 Beta release) is this - every App must consider even basic updates to its UI to survive in a post-iOS 6 world." Great. Telling developers to update their entire application - user interface and behaviour alike - to target a look and behaviour that isn't final yet. Seems like potential for a lot of wasted work here.

Or it can also mean that the current mobile app distribution model only puts very few apps on the spotlight, at the expense of others which are so deeply hidden at the bottom of infinitely long lists that users do not even see them.