Benchmarking partners wanted

Calling all companies like us. We’re keen to establish relationships with companies similar to ourselves to compare and benchmark how we’re doing. In our young industry it would be great to establish what is best in class in the areas such as:

Customer acquisition rates

Teaming model and allocation of spend

Sales and marketing spend

Sales quotas

Google spend

Pipeline conversion

Other insights into what works and what doesn’t work, common issues, might also be shared.

This might be other small business software providers but any online solution company of a similar size would add value. Profile would be something like 20 to 100 staff and $5 to $50m in funding.

We could communicate directly or potentially put an independent person in the middle that gathers the data and shares summary information with participants. You would need to commit to CEO or CFO level engagement.

If you’re interested please make contact. We have few interested companies already. Ideally 5 to 10 would be useful.

4 Comments

Dennis Howlett

August 22, 2008 at 12:34 pm

@rod – I’d be happy to help you develop the metrics. This is seriously important stuff that adds customer value.

Reason #2: At Xerocon Melbourne you’ll be inspired by our exhibitors There’s less than two weeks to go until Xerocon Melbourne 2015! We’re still counting down the top reasons to attend for those of you who haven’t been convinced. In case you haven’t heard, Xerocon Melbourne is the biggest accounting tech conference in Australasia. Accountants ...

If you’re looking for tips and tricks on small business accounting, payroll, invoicing (and more), go no further than our Small Business Guides. We’ve been producing these for almost two years. This month we wanted to celebrate the news that we’ve published our 100th guide! Why do we produce the Small Business Guides? We’re aware that ...