FCA

Huge and FCA worked together to redefine the infotainment experience of their cars.

Adapting to the new way people use cars.

The new system identifies the drivers phone and automatically sets all the seats and mirrors to make it easier for families sharing the same car, or even a possible Car Sharing experience provided by Fiat in the future.

Anticipatory Design

Connect your car with your mobile agenda and make sure you're ready to go where you need every time you enter in your car. The system will also suggest gas stations on the way if you need some fuel.

The interface changes it's color depending on the ambient light and make sure you have the best contrast possible. Menu and Voice buttons are left aligned for reachability.

Full view of the Dashboard with your recent activities. People you're always calling, upcoming events and it's destinations.

Two Brands, same experience.

Fiat and Jeep are two brands with really different market targets. We've created one experience that can adapt to each branding and feel more connected with the overall design of the car.

Brazilians have a big trust issue with gas stations. Most people only go to a place they know that has quality fuel, but unfortunately, you may need to refuel before reaching your gas station of choice.

To solve this cultural problem, FCA it's able to analyze the quality of the fuel (By law gas can only be mixed with 25% of Ethanol) while you're refueling . Using the FCA grid of online cars, the system can show you a score in advance so you know you can trust that fuel you're putting inside your engine.

Nobody asked for, but we did it anyway.

In addition to our digital work, we've also proposed a new design for the steering wheel because when test driving we felt that the infinity of buttons available had a huge learning curve. This video demonstrates how that steering wheel would work together with our experience.