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In the last issue I talked a lot about what you should be doing to get through the noise, but here’s a little different spin on that challenge. Once you succeed and potential clients decide to take a look, do you have what it takes to hold their attention?
“In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.”
~Marcus Sheridan
Let’s start by getting you to think about your website. Here’s the challenge with so many websites – everybody has forgotten what they really are! A website is your storefront, gallery, office and showroom. It’s your business, but so few photographers really think about it that way. If you were building the house of your dreams you’d pay attention to every single detail. From colors to materials to design and layout, you’d spend hours and plenty of sleepless nights worrying about the minutia. You’d want everything to be perfect.