The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM.

Grows with your business
The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more.