Empowered Products has announced the launch of Fetish by Gun Oil Silicone Dressing Aid and Garment Conditioner. The US brand says its new product is the richest, longest-lasting, and most luxurious silicone dressing aid and garment conditioner available today for latex, rubber and fetish enthusiasts. It is available now in 2oz/59mL, 4oz/120mL and 8oz/237mL flip-top bottles with induction seals.

Empowered Products says its Gun Oil has long been a favourite lubricant in the fetish and kink communities, but Gun Oil Silicone couldn’t be used as a dressing aid because it contains Vitamin E which can degrade the bindings on latex products. “We conducted extensive research in our labs on what enthusiasts wanted and products they used as dressing aids, and created a three-molecule silicone blend that is superior to other products because of the ratios of the different-sized silicone molecules,” said Mark Olson, vice president of sales and marketing for Empowered products. “Fetish by Gun Oil is a full-bodied, ultra-slick formula that only needs to be applied once, and lasts all night without any gaps or stickiness.”

Olson continued: “To be certain we had a winner, we conducted blind tests of our products against competing products with latex and fetish enthusiasts, cam models, bloggers and fetish retailers nationwide. The results were crystal clear – Fetish by Gun Oil was rated the best.”

Prices are said to be 10 to 20% below competitive offerings. For more information contact Martijn Post Uiterweer on +31 6 417 221 80 or email martijn@empoweredproducts.com