6 Virtual Fitting Rooms to Try On

Allison Howen

Posted on 3.23.2014

When it comes to shopping for apparel – size matters.

Internet retailers, however, don’t have the luxury of traditional fitting rooms that enable shoppers to try on items prior to making purchasing decisions. To solve this problem, many online merchants add sizing guides and videos to help guide shoppers toward the best fit, but there is more that can be done. Virtual fitting rooms, for example, can mimic the in-store experience and work to improve buyer confidence and conversion.