Most smartphone users can only recall two numbers

Over a quarter of adults don’t know their own phone number, and can memorise just two of the contacts in their address book, according to a study by mobile security and backup software expert BullGuard.

The poll of 2000 adults shows that we are becoming increasingly reliant on modern technology to handle the things we used to do ourselves. The average Brit has more than 50 contact numbers stored in their phone – but can only memorise two of them. When compared to the pre-smartphone era, two thirds of respondents said they could remember phone numbers from years ago that are no longer even active, and over one in twenty said they could rattle off more than ten numbers that were no longer in use.

{{Speed dial and mobile phone address books mean Brits can no longer recall a phone number for their best friend, mum and dad or even their partner}}. 34% admitted to being left in a sticky situation as they were unable to contact a loved one after losing or breaking their phone, such as being locked out, being lost or breaking down with no form of contact.

60% of those polled argued there is just “no need” to mentally store phone numbers anymore. 40% said that they memorise “important numbers in case of emergency”, though these tend to be landlines only. Unsurprisingly, good old mum comes out on top when it comes to choosing which numbers to memorise. Only 17% of those polled know their spouses’ mobile phone number.

“Before mobile phones were common place, the majority of people would know their partners’ phone number, as well as the contact details for their mum, dad, brother, sister, best friend and even their boss,” said BullGuard COO Mike Hodges. “In this day and age, nobody feels the need to memorise phone numbers, as we rarely have to dial a number anymore. Every phone has speed dial and a huge memory for literally thousands of numbers, so although it’s great that technology has moved on, it can be disastrous if you lose or damage your phone or if the battery dies, which can be fairly common.”

Smartphones certainly seem to be at fault for this modern day phenomena, with nearly three quarters admitting that their rise in popularity has contributed to them having no knowledge of important numbers, even despite half of respondents saying they would be at a “complete loss” if their contacts list went missing. 25% believe it’s down to e-mailing more than phoning, and 37% said it’s because everyone texts rather than calls.

While some modern users are forward-thinking enough to cater for this possibility, just 26% said they have numbers backed up on a computer, with 39% relying on the old paper-and-pen method of writing them down in case of emergency.

“Losing every phone number, e-mail address and even photos can be a nightmare for people. And contacting every individual by another means to recover all the numbers is not always possible,” says Hodges. “With mobile backup software now being readily available in app stores and at BullGuard.com, your contacts, precious photos and personal files are all easy to save these days, which can help avoid a lot of wasted time, frustration and heartache, should you lose, damage or change your phone.”

Other posts that might interest you:

Continued Growth of the “Internet of Me”… National Cyber Security Awareness Month reminds all digital citizens to stay educated about cutting-edge technology and better protect against their associated threats

Web Masterclasses

Discover how your business can use the power of psychology to sell more online. With my series of half-day internet psychology workshops you'll find out just how you can make more money online, no matter what size or type of business you run. There are workshops on marketing, sales, pricing and content strategy. You can also have workshops designed specifically for your needs.

Internet Coaching

Get yourself coached to make more money online. Using my telephone coaching service for online business owners you can discover how to use the power of psychology to improve your online business and understand the behaviour of your web customers so you can sell more. Click Here for full details.

Disclosures and copyrights

Affiliate Links: Some of the links in this website are affiliate links providing me with a small commission when you purchase an item. I only use affiliate links for products which I personally value.

Amazon: I am a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.