Who we do it for

Call-based Marketing Automation is not only for the marketing department. Yes, the insights enable you to improve budget spend and drive ROI but that’s only scratching the surface. By leveraging this colorful insight your CRM team is able to retain and grow existing customers, while your call center team delivers a superior service – increasing conversion rates in the process.

Marketing

Understanding marketing performance is critical for marketers today. Determining what makes the phone ring - be it a keyword, specific web pages or content - means that the online journey can be optimized to reduce the cost per acquisition and attribute calls back to marketing spend, thus increasing the marketing ROI with offline conversions.

Call-based Marketing Automation creates seamless transitions from online to offline and back again - making sure that every touch point in the journey adds value and contributes to better quality customer engagement, which in turn drives conversion, builds brand loyalty and increases transaction value.

Contact Center

Providing excellent customer experience is imperative for call centers. With ResponseTap Call-based Marketing Automation, you can route your calls more accurately based on the digital journey of every caller. While on the call, your agents can access all the data they need to help continue the customer’s journey from the point at which they left their online research. You can even see how many times they have called and what they looked at on your site in between calls with our call center monitoring solutions.

CRM

Call-based Marketing Automation creates a seamless experience for your customers by giving your sales teams their online journey from first click, through every click until they call. If they call again, the data rolls up the same; connected and cohesive. Know your customers even better and give them an amazing brand experience they are going to want to shout about. Upsell, cross-sell and service your customers better than ever before.

Agency

You are already using lots of technology to optimize and measure online campaigns, but are you integrating the offline part of the customer journey for your clients? In most instances, the work you are doing online is also driving offline engagement, often resulting in sales.

Call-based Marketing Automation enables agencies to establish a single truth across the customer journey, by integrating all your existing online tools to the phone call. This means that when a customer calls you can see their journey click by click – enabling you to optimize campaigns based on truths, not assumptions, and attribute revenue generated over the phone back to your original campaigns.

Affiliate Networks

If you are only tracking affiliate sales online, then you could be missing a key affiliate call tracking opportunity. ResponseTap Call-based Marketing Automation enables you to track sales over the phone and provides an unparalleled level of accurate information, linking the phone call back to the online journey of the customer. This means you can accurately see which advertiser initiated the sale – ultimately opening up your Network to Advertisers whose products predominately sell over the phone and to offline publishers – safe in the knowledge that you can attribute sales successfully by offering them PayPerCall campaign tracking.

“Not only can we see which sources of traffic are generating relevant visitors, it has helped us enhance the websites and services we offer to give our customers a better all-round experience”TUI

Clients

We help over 1,600 brands to understand which marketing activities drive their inbound calls, enabling them to increase marketing ROI through insightful campaign optimization whilst delivering insights to drive improvements in the customer experience.