4.9 Analytics Terminology Sheet

Users: Number of people who created, or used an account to use Live Tracking in your EventApp or on the web

Users who claimed their bib: Number of race participants who claimed their bib to enable GPS tracking

2. Social Followers

Following a participant counts as a follower. This can be either a SMS follower, or someone using live tracking to follow a participant

SMS/Text: Number of people following someone, and automatically receiving their progress via SMS using SocialShares

In-app notification: When using the EventApp, the number of people following someone receiving their progress via in-app notification (notify me option)

3. Shares

SMS/Text: Total number of SocialShares SMS send

In-app notification: Total number of in-app notifications send

4. Registrations

Registrations: Total number of athletes imported per race for this event

5. EventApp

Total sessions: (formerly known as Visits) The number of times your website is accessed (this is different from number of Visitors) and the period of time users are actively engaged on your website. Watching the trends in your visits allows you to analyze which aspects of your online marketing are working.

Total screenviews: The number of pages a visitor views over the duration of their visit to your website. Page views allow you to see which pages on your site are the most popular.

Average session duration: (also known as Engagement Rate) This is the length of time a visitor spends on your website, measured in time intervals.

Total exposure time: Total time users spend in your app

App installs: Number of downloads divided into Android and iPhone

Selfies: Number of selfies taken

Screen top 10: Screens in your app which are used most

6. Public website

Total sessions: (formerly known as Visits) The number of times your website is accessed (this is different from number of Visitors) and the period of time users are actively engaged on your website. Watching the trends in your visits allows you to analyze which aspects of your online marketing are working.

Total screenviews: The number of pages a visitor views over the duration of their visit to your website. Page views allow you to see which pages on your site are the most popular.

Average session duration: (also known as Engagement Rate) This is the length of time a visitor spends on your website, measured in time intervals.

Total exposure time: Total time users spend in your app

Pageviews: Total number of pageviews for the different pages on the public website