Maxvantage: Myth vs. Reality

We went straight to the top—Issa Jouaneh, vice president, global meeting solutions at American Express Business Travel—to clarify some misconceptions readers have had about Maxvantage, the partnership launched last year between two CMI 25 companies, AEBT and Maritz Travel Co.
Myth: Maxvantage is a company.
Reality: Maxvantage is a bundling of AEBT’s and Maritz Travel’s respective tools and expertise. Through this strategic alliance, Maxvantage combines ...

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