EMV (Europay, Mastercard, Visa) has been on everyone’s radar for a while now, but recent data breaches and impending deadlines is making EMV a top priority for merchants.

What is EMV?

EMV® is a global standard for secure credit and debit payment cards based on chip card technology, already in use throughout the world. Also referred to as chip and PIN or chip and signature, EMV-capable bank cards feature an embedded microprocessor chip that contains the cardholder data.

As if the recent data compromises affecting more than 115,000,000 cardholders among Target, Neiman Marcus, Michaels, Aaron Brothers, Marriott and Sheraton, to name a few, are not enough, experts are predicting data breaches may increase in 2014.[1] Are your payment security measures as strong as they could be? Wash away all the marketing hype and hyperbole, and learn why TrustCommerce clients rest well, knowing that their customers’ data is secure. These best practices protect payments and reduce the risk and liability associated with accepting electronic payments.