Apto Commercial Real Estate Blog

At Flyer you have the power of creating new and interactive commercial real estate fliers providing your clients with professional and thorough views of your spaces. Flyer allows you to click and drag, map, and create a 360 degree property flyer. Use your mobile phone, your desktop, or tablet to showcase the way you want. Create and portray your properties exactly the way they should be. Share these flyers on Facebook, Twitter, LinkedIn, and email. Flyer revolutionizes the way you showcase your commercial properties.

Mike Woldman has been a commercial real estate broker for over 16 years. After working for a few different brokerages from 1997-2009, Mike opened his own company in 2010; Element Commercial Group - Rockford.

Through the years Mike has used a number of CRMs and methods to track his pipeline; ACT, ClientLook, Outlook, etc., until this year, when Mike decided to join Apto. After a few months with us we wanted to see what he thought.

Abbe: What are some of the most significant challenges you faced prior to using Apto?

It’s been discussed, over and over, the use of social media to further your brokerage’s success. The social media outlets seem to be endless and popping up daily. From Stumble Upon, reddit, del.icio.us, flickr, YouTube, Google+, etc. Don’t forget the big boys, Facebook and Twitter. Facebook has hosted company pages for a number of years and with over one billion people “liking and commenting” on Facebook an average of 3.2 billion times every day, the use of Facebook for business has had expediential growth.

So, it’s no surprise that Twitter is starting to venture further into the business side of social media. We originally posted back in April about Twitter’s launch of their new “Twitter Cards.”