RALEIGH, N.C.— Concord Hospitality Enterprises announced the promotion of Kevin McAteer to senior vice president marketing and sales. McAteer is responsible for the direct sales, e-commerce and revenue management endeavors for the company’s 90 owned and managed hotels.

“The business of marketing hotels has changed dramatically over the past decade, and thanks to Kevin’s initiatives, Concord’s hotels are consistent market leaders,” said Nick Kellock, Concord’s chief operating officer. “Kevin had the foresight to ensure that our hotels remained current in the rapidly evolving worlds of e-commerce and revenue management and as a result has played a major role in Concord’s growth and expansion these past several years.”

McAteer joined the company in 2003 and was promoted to vice president sales and marketing in 2005. Earlier in his career he held several leadership positions with Marriott International, including area general manager for Courtyard and certified regional sales trainer for Residence Inn. He holds a B.A. in hotel and restaurant management from Mercyhurst College in Erie, Pa., and recently published his first book, “Daddy Can You Make Me Pancakes?” available at Amazon.com.

What They’re Saying

“Strong fundamentals are pervasive around the country and high occupancy levels in the vast majority of markets support aggressive pricing strategy, which will lead to another year of significant room rate increases for most and continued double-digit profit growth will be realized by the average U.S. hotel.”

-Mark Woodworth, president of hospitality research at PKF Hospitality Research