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Bottlenose is a web-based smart social media dashboard that, in many ways, directly competes with Hootsuite and Tweetdeck. Bottlenose, however, puts a stronger emphasis on filtering your streams, both by implicitly learning about your interest and by giving you a sophisticated set of tools to create your own filters. Today, the company is launching version 3 of its service. This new version introduces a new design, as well as about 30 new features, including support for multiple Twitter and Facebook accounts, Google Reader, RSS feeds, Facebook pages and groups, as well as LinkedIn accounts.

That’s not all, though, the service is also expanding the way you can browse your streams. Previously, Bottlenose’s standout feature was its sonar tool, which gives you a nice visual overview of the topics people in your streams are talking about. Today, the company is adding a newspaper-like view to this that showcases the most popular and interesting stories in any given feed, as well as a more standard “Reader” view that gives you a simplified view of your streams. Sonar, too, is getting a bit of a redesign that makes it easier to read.

These two new tools, says the Bottlenose team, are just the first two apps it is launching on top of its platform. Among other things, this platform currently features real-time semantic filtering, natural language processing that’s specifically designed for streams, social search and an architecture that can process about 3000 messages per second per browser. In the long run, the team hopes to open up this platform to developers and create an ecosystem of third-party apps around it.

This update also introduces Bottlenose’s improved semantic filters, which now allow the service to automatically recognize over 140 different kinds of messages (opinion, complaint, video, questions etc.) and gives its users the ability to filter their messages accordingly.

Bottlenose now has about 50,000 beta testers who, according to the company’s own data, spend an average of about 60 minutes per day with the application. The site is currently still in private beta, but you can use invite code getsonar to get in today. The company plans to launch its public beta later this month.

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OverviewBottlenose helps enterprises identify, anticipate and instigate the trends that drive their businesses in real-time. Their patent-pending Trend Intelligence engine, StreamSense(tm) detects patterns in real-time streams of data at unprecedented speed and scale. It's not just for social listening - It finds trends in any kind of unstructured or structured data -- social streams, breaking news, broadcast …