How Working Out Will Help Your Waist and Wallet

1/24/2013 1:57PM

TechnoGym CEO Nerio Alessandri explains how his company has adapted to the economic downturn and why staying healthy is not only about looking good, but saving money long term. WSJ's Alessandra Galloni catches up with him in Davos.

This transcript has been automatically generated and may not be 100% accurate.

I ... I ... I ... oh and I'm here at Davos witnessed in the sun is the CEO of technology and ... I which makes wellness solutions for ... the gym for your home that includes the treadmill ... and everything that goes with it to make your life health yet ... so ... tell us the study found the what's on how does the wellness concept change in a time of economic crisis that we've seen over the past two to three it's ... the it's yes and ... I think that the day helps is well spent ... and then ... they when this lifestyle you The you would report reaching for everybody ... has to work from home in time ... to review as the health costs ... but also for the company's footprint creates the candidate the isthe conducting the peace and that four people would leave wet ... and that we believe that that whether Mr. lifestyle easy reading for fun from a shop ... bought these very positive that Dish ... because the wellness Vatican toward this is the spot on ... and that was in his room or do when dislikes by and we don't like this that only the problem by Michael Pearl white or when some ... of course ... as the US ... eighteen oh well this is his wealth because ... that ... individuals and countries don't have any money don't have enough money to set up to pile into the causes as ... it is not the beat goes up ... this is the mobility is very important because the people of the deep state in that as a shape ... the course the review was that it cost over a mile to the store and saw ... the ... because the bulk of the don't follow the David Mendocino stand up ... they exist sites in the new Matt piecing head and awe at the people at the bit at the front of what is your company specifically dunno from a business point of view because obviously this is true ... but on a day-to-day level people companies as States Gittins anybody who buys or buybacks has less money to buy so what if you've done at a corporate level what does your strategy paid off the street to me it's ok that that contingent focuses innovation ... you know the show means ... acknowledging ... innovation means not cost of the back showing innovation we use the green in your business abroad ... problem but ... also to be some from problem ... so Rochelle ... and many of the Sikhs and rustic ICE's deal fortunate she is deported to work with change ... which is the approach ... in front of the custom Unlike gauche and Medan view is the customer experience of was that the equipment for example ... or inside the company ... re create ... the into can shop Rodham training program for more efficiency ... or ... in data center is a sham program involved up ... to call them the new ajar to be the new market ... and from the belly from new tool that sales ... in China and India we don't use the app ... the uh by the multiple should teach it and thanks to the crisis that they can to teach the business ... but also new products I think you have a product on you right now always with someone might wonder showed everybody which is something that you can buy for ... the AVG mum will buy the filed an effort to get a ticket in Pennsylvania because is the book to date though ... because banks that did business with them and seize them up I had every day that I did with The Wall ... by walking in distributing the day is that my training every day so this is the Pursell jam for about fifty or ... something ... with an entry level products and has ... not been set ... up that I'm just the last day ... of ... the U S market as a teacher third-largest market give us a sense of how the U S market is is doing and you expected over the next eyed euro to ... ok for the consumer the last month his new job rejection ... because things that they didn't want them to produce the design of the problem for the London design the final technology ... thanks to the weather just call said do what are some shots that would be the difference that could use the phone and then that many kind to me because the Medicare come about focus on the problem ... of his company ... acknowledges that all the wind when his company ... thank you very much ... and thank you everybody watching us ... let's move ... for about the euro ...