Facebook offers some of the greatest ad values available right now, and the largest active audience on the planet. Take a tour through our top five picks to learn more about how you can leverage the globe’s most successful social media site.

Customer and brand loyalty is basically dead. Because of the staggering amount of product choices available on the internet, people don’t shop brands, they shop deals. There are still, however, many brands that have such a distinct story that customers are drawn to them. How you differentiate your brand matters to customers. These creative e-commerce branding tactics will eventually help your brand stand out from the pack.

Whether it’s on main street or the internet, the retail space is highly competitive and you have a matter of seconds to grab a buyer’s attention with your virtual storefront. Visitors make purchasing decisions based on three key components: attraction, engagement and motivation. Your branded environment compels customers to return, engage and buy based on how well you present your inventory in mobile and desktop formats.

AI has been impacting the online experience since the advent of search way back in 1996 when Sergey Brin and Larry Page founded Google. Smart engines already supply customer recommendations in online shopping (Amazon) and viewing recommendations (YouTube, Netflix). As machine learning evolves, there are countless other ways that applications of artificial intelligence in e-commerce will improve more than just the online shopping experience.

This year, we had an exciting and educational experience attending IRCE. We didn’t exhibit, which gave me plenty of time to walk the floor, attend sessions, and listen to the concerns and challenges facing the internet retailer community today.

We are super excited about attending IRCE 2017 in Chicago. If you are interested, our team has experts with experience solving big SEO and content optimization strategies at industry-leading retailers like Walmart, eBay and Magento. We’d love to fit you in for a quick (30 minutes tops) consultation for your e-commerce needs.

The image-based posts are easy to scan, fun to follow and attractive to consumers from a wide array of age groups and cultures. If you’re selling to consumers, you need an Instagram footprint. Here are some tips to improve your Instagram marketing strategy and increase engagements on the platform.

For an ecommerce brand, competition isn’t just other stores or services in your field. It’s the billions of other web pages online. In such a fierce environment, reputation management — strategically shaping how customers and the world at large views your brand — requires a combination of business acumen and authenticity so customers relate on a personal level.