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social readers

A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. “It’s only a matter of time until social overtakes search for the Guardian,” she told attendees at the Guardian Changing Media Submit.

The impetus for that comment was the Guardian’s Facebook app, which enables Facebook users to share the articles they read on guardian.co.uk with their Facebook friends.