Have you heard of the term soulpreneur? Want to hear how Michelle Norris, the CEO of Paleo f(x) defines this term and applies it to her own business and life? Tune in to hear Ali and Becki interview Michelle on her life story and how she turned a tragic event into a way to fulfill her vision with Paleo f(x), the largest Paleo health and wellness event in the world.

In this episode, Ali and Becki dig deep into Michelle’s definition of being a soulpreneur and how you can balance your life’s mission or purpose with your business. Learn about the evolution of Paleo f(x), Michelle’s own healing journey through the use of plant medicine and her takeaways for anyone looking to find purpose and transition a passion into a successful business.

Michelle is a former corporate warrior, trained chef and multi-potentialite whose previous health issues and an extended battle with traditional medical advice inspired her to upend the way the world tackles health, wellness and prosperity. She soon became one of the most outspoken Paleo evangelists, then co-founded and is now CEO of Paleo f(x)TM, the largest Paleo health and wellness event in the world. She’s a passionate speaker, motivator and guiding light to those seeking deliverance from a broken economic and healthcare system.

Having survived the death of her 22 year old daughter, Michelle knows what it’s like to fight back from paralyzing loss. Instead of floundering in self-pity, she used tragedy as a catalyst for her to “put up or shut up”, and follow through with her vision of leaving the economic status quo behind, and becoming a self-made entrepreneur. All this, at the pit of the housing market crash of 2008. Her belief, you can always find beauty among the ashes.