Greg Jarboe

VidCon 2015 might now be the most important online-video conference yet. With the introduction of a new two-day Industry Track, it's a must-attend event for brands, marketers, creators, multi-channel networks, ad-tech companies, and anyone else involved in the online video industry. Here's three reasons you'll wish you'd gone.

Grant Crowell interviews video marketing author and SEO expert Greg Jarboe about YouTube's time increased of all non-partner videos to 15 minutes. Greg and I discuss what YouTube's reasons were for the increase, who may already be profiting from the increase, and how YouTube has blurred the line between “amateur” and “professional” videos has blurred because of improved monetization opportunities for everyone.