T.J.Maxx Secretly Launched Online Shopping Yesterday!

If you're an avid T.J.Maxx shopper—and love scoring a great deal on designer and brand names as much as we do—then you'll be excited to hear that yesterday, without much fanfare, the off-price megastore quietly launched its e-commerce site.

Yes, ladies, tjmaxx.com is officially in business—and now you can score some of your favorite brands at major discount right from the comfort of your own sofa.

Why now?

"Consumers like to shop all kinds of different ways," a spokesperson for T.J.Maxx told The Boston Globe. "There are some people who shop online and because T.J.Maxx doesn't have a website, that consumer might not shop at all. It's a way to gain a new customer or an incremental sale from an existing customer."

What's even more exciting is that—in case you didn't already know this—T.J.Maxx has a handful of stores around the country that are (unofficially) "Runway" stores. These "Runway" stores—there's at least one uptown in New York City I know of—stock a whole lot more high-end designer merchandise than other stores.