Incorporating new thinking into brand communication

Internet Famous

Becoming internet famous was not an option a decade ago. Not really. But today, if you tweet hard enough and hilarious enough, you can get a sitcom. Or at least a Klout score in the forties. Same if you really know how to work Facebook or Pinterest or YouTube or even Etsy–all of these communities have leaders and shining stars. Social media empowers a certain kind of meritocracy.

But sometimes, people are funny simply because they can’t help themselves. And during this long, loud, relentlessly contentious election season of red asshat vs. blue asshat, I so appreciate that.