New VTV Episode: Online vs. Offline Marketing

A new episode of VTV is available now at vtv.vfmleonardo.com!

Topic: Online vs. Offline Marketing

Guest: David Attardi, B.F. Saul’s Director of E-Commerce

About this episode:

David talks about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. You will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.