By the time you finish reading this page, I guarantee you will be a much
more educated consumer on how to choose a quality skin care product that
gives you the results you earnestly desire.

Even though I don't know you, I'll bet that if you're like me, you're sick
and tired of skin care products that don't do what they claim to.

The worst part is, it's ironically often the most expensive skin care
products that are the most ineffective.

Now, of course, there are some good products on the market that can
genuinely help make your skin look smoother, more radiant,and youthful. Not only should a quality skincare product help reduce bags under, and fine lines around, the eyes, but it should even out
coloration inconsistencies caused by age spots and other unwanted pigment
concentrations.

Now the problem is that there are literally thousands of products to choose
from and unless you become a well-informed consumer, it's hard to find one
of the fewthat actually produces real results and eliminates years of aging
from your face and body.

Let's face it, people will understandably spend any amount of money to make
themselves look better or younger. Cosmetic surgery is a multi-billion
dollar industry and so is the topical skin care industry.

It's simply a law of economics that the more the demand for such products
skyrockets, the more product that manufacturers will flood onto the
marketplace to capitalize on this demand.

A lot of these products are rushed to market to meet this demand without any
real consideration to research and development. All of the money goes into
the marketing of the product. On the surface everything looks great. The
bottles and jars that the creams come in look appealing. The magazine
advertisements are glossy, complete with a youthful looking model or a well
known celebrity who doesn't even really use the products.

You can't really blame these companies. When you are spending a fortune
paying for marketing, whether it be on the product containers, magazine,
radio, and TV ads, royalties paid to celebrities and models, you have to
charge a lot of money for your products or you're going to lose money.

On the other hand, this doesn't mean you and I have to fall for these types
of marketing schemes. After all, these companies aren't going to encounter
any shortage of people who will open their wallets and purses to purchase
their products anytime soon. The reality is most people simply won't take
any time to research their skincare products and understand what ingredients work and what
skin cream ingredients are actually bad for your skin!

That's why I created this website. So, let's get right into.

Ingredients to Avoid

It seems incredible, but many skin care products are loaded with ingredients
that actually harm your skin over time. In this section, we will talk about
some of these.

First, mineral oil. I have seen this oil used in literally hundreds of
products I've look at. Mineral oil may also go by the names liquid paraffin,
paraffin wax, and petrolatum on the product label. Mineral oil is used so
pervasively in skin care products for one reason: it's cheap!

However, mineral oil, once applied, prevents the skin from "breathing." As
such, it clogs pores, interferes with your skin's natural ability to
eliminate toxins, and can lead to acne flare ups. Also, it is irritating to
the skin and if used for any length of time, your skin can become dependent
on it, causing chapping and dryness. Lastly, it can lead to premature aging
of the skin. It's amazing this substance is even allowed in so-called "skin
care" products at all.

Dioxane: (a synthetic derivative of coconut). This
substance is widely used in skincare products. It often contains high
concentrations of 1,4-dioxane, which is readily absorbed through the skin. I
know this sounds crazy, but 1,4-dioxane is considered a chemical "known to
the State of California to cause cancer". To think people pay money to put
this stuff on their skin unknowingly is downright scary.

Fragrances: Who doesn't like to smell nice? Well, I'm here
to tell you that if you want to smell nice, use a little bit of perfume or
cologne....or some bodyspray. Your skin care products should not contain
fragrances. Many fragrances are produced from ingredients that are known to
be toxic or carcinogenic.

You must remember that your skin is the largest organ of the body. Anything
you put on it can be easily absorbed through the pores. Now, why would I
recommend you use perfume or cologne as a fragrance but to choose a skin
care product without them?

The reason is simple. When you use skin care products, they are applied all
over the face, neck, and body. This covers a lot of surface area and,
therefore, a great deal of chemical absorption occurs.

Now, I'm sure that many colognes and perfumes contain less than desirable
substances too, but I'm enough of a realist to know that people aren't going
to stop using these products to smell nice. However, with perfumes and
colognes, you can achieve what you want by a small dab here and there.

So, in my opinion, this is a much better route to go than to use skin care
products that also contain potentially dangerous fragrance chemicals that
are directly applied and massaged into the skin all over your body.

Parabens: methyl, propyl, butyl, and ethyl paraben. Many
skin care products (and moisturizing products) will use parabens as a
preservative so their products have a long shelf life. The reason is purely
economical. However, studies suggest that they may cause cancer and
interfere with the bodys endocrine system, as well as causing allergic
reactions and skin rashes.

Alcohols: ethanol, ethyl alcohol, methanol, benzyl
alcohol, isopropyl alcohol and SD alcohol. Not all alcohols have the same
properties, but these, which are commonly found in skin care products, are
very drying and irritating for the skin. Alcohols such as these strip away
the skin's natural acid mantle, making you more vulnerable to bacteria,
moulds and viruses.

Now that we've looked at some of the bad, let's examine some of the good
ingredients and some ingredients that sound good but in fact aren't.

Ingredients to Look For

Before we have a discussion of specific ingredients, it's important to
educate ourselves a little bit more on skin itself and what makes a product
good or poor.

The biggest reason our skin, whether on the face or the rest of the
body, develops lines and/or starts to sag, is that the collagen and elastin in
our skin begins to break down. This is the most technical this page is going
to get, so bear with me for just a sentence or two.

Collagen is a protein that is fibrous in nature. What makes collagen
different from other kinds of protein is that it possesses great tensile
strength, which means, among other things, it provides firmness to the skin.

You don't need to be a scientist, therefore, to understand that as collagen
breaks down due to aging, the firmness of our skin becomes...well, less
firm. Wrinkles appear and skin starts to sag.

Elastin, too, is a protein that helps skin stay "flexible" and firm. If your
skin is stretched, elastin is the protein that helps it return to its
original position.

What all of this means for you is that you do not want to purchase a skin
care product that is nothing more than a cream that fills in fine lines and
wrinkles, giving the appearance of temporarily nicer skin when it's on...but
the illusion shattered when you wash it off. You want a product that
contains ingredients that actually stimulates new collagen and elastin production in your skin. If
you achieve this, you will, in reality, begin to turn back the clock.

Now, pay attention here because I'm going to share with you something
extremely important. Some of the manufacturers of more pricy products will
try to dupe the public by including some really good active ingredients.
What's wrong with that you say?

Well, here's the tactic they use. Because these active ingredients
are beneficial for the skin, they include some just so that they can legally
list them on the product label. This way, the typical consumer thinks they
are getting a great product. But, because these ingredients are expensive,
and because, as discussed before, a lot of well known companies are
already spending much of their budget on marketing, they don't put in enough
of these 'active ingredients' to have any real benefit for your skin.

So, when choosing a skin care product, it's not just about selecting one
with good ingredients; it's also aboutchoosing one with a
high concentration of these good ingredients.

Collagen

After my brief discussion about the importance of collagen, you would think
that buying a product with collagen in it would be a great thing. And the
marketers who sell products that contain collagen know this. But it's a bogus
ingredient because collagen molecules are much too large to penetrate into the
skin when applied topically.

To be of any benefit, you must purchase a product with ingredients that have
been shown to stimulate your body's own collagen production.

Phytessence Wakame

Phytessence Wakame is an exotic kelp, native to the Japanese Sea. It works by
blocking a harmful enzyme in your body called hyaluronidase. Hyaluronidase
breaks down hyaluronic acid in your skin. You may think "well who cares."

Well, you should because without hyaluronic acid, the elastin and collagen
fibers lose their "glue," which leads to a loss of youthful appearance and
dark eye circles.

But don't just take my word for it. If you research this on wikipedia, you
will read, for example, "Hyaluronan is also a major component of skin, where
it is involved in tissue repair."

CoQ10

If you look at the ingredient list for some of the better skin care products,
you'll often see CoQ10 listed. CoQ10 is short for Coenzyme Q10, so you may
also see it listed this way. CoQ10 is a vitamin like substance that is found
in all of our body's cells and is very important for healthy skin.

CoQ10 is a powerful antioxidant. A lot of skin damage and aging comes from
free radicals wreaking havoc in our body's cells. CoQ10's antioxidant ability
can counter these free radicals before damage occurs.

Unfortunately, like many other vital substances, as we age, the amount of
CoQ10 in our bodies becomes depleted.

Although CoQ10 is a great ingredient, not all forms are equal. One in
particular stands head and shoulders above the rest. This version of it is
called Nano-Lipobelle H-EQ10.

Don't let the name scare you off, though. Here's why it's different. Most of
the CoQ10 you buy in a typical skin care product is not readily usable when
applied topically to the skin.

Nano-Lipobelle H-EQ10, on the other hand, is a special nano-emulsion form of
CoQ10, which penetrates far down into the skin, thereby providing much greater
benefits for skin health. In fact, Nano-Lipobelle H-EQ10 can penetrate down 7
layers deep into the skin.

Because this version of CoQ10 can penetrate so deeply, it is extremely
effective at gobbling up free radicals in your skin. The result is a
powerful anti-wrinkle effect.

Nano-Lipobelle can also promote collagen and elastin production as well.

Together, these three main active ingredients are some of the most powerful
anti-aging skin care compounds available, and can significantly improve the
look and feel of your skin.

Where can you find all three of these ingredients in one product line?

The company is not a household name. It doesn't have big hollywood celebrities
endorsing their products for even bigger royalties. They don't advertise all
over the radio, in magazines, and on TV.

They're one of the few companies that focuses on spending the bulk of their
money on the production of the absolute best products available, not the best
marketing hype.

You can think of them as your "secret weapon" the big companies don't want you
to know about.

So, if you truly want to achieve younger looking more vibrant skin, I suggest
you visit their site and read about their skin care philosophy. I think you'll be as impressed as I
am. At the very least, you'll learn more about what to look for and what to
avoid when it comes to taking care of your precious skin.