The Magnificent Seven

I’m on Gary Regan’s Ardent Spirits email list and today he included a link to The Magnificent Seven, a promotional site/video for Diageo’s World Class Bartender Competition. The Magnificent Seven features seven world-class bartenders making drinks, but the video and site layout is one of the coolest pieces of web design I’ve ever seen, especially with the incorporation of video. I work in the internet professionally and I’ve seen a lot of gimmicky sites out there – this is not one of those in my view. Well done!