Leading mortgage broker AFG (ASX:AFG) today announced it has secured a new white label agreement with Macquarie Bank.

AFG Managing Director Brett McKeon said the agreement will see a new product range, AFG Home Loans ICON, added to AFG’s existing white label offering.

“AFG has been working solidly for the past 18 months to bolster its range of home-branded products after strong signals of demand for specially tailored AFG-branded products from our members,” Mr McKeon said.

“The launch of this product range allows us to deliver on our commitment to expand our white label footprint for our members and their clients. We see significant benefit in launching this new white label offering with Macquarie, which has a strong track record of white label partnerships with mortgage providers.”

ICON will complement AFG’s existing product range with features such as a Global Limit facility, a Self Managed Super Fund product and a family guarantee offering.

Mr McKeon said the addition of the white label product range is part of a key growth strategy for the company.

“AFG is delivering on its commitment to increase the penetration of the AFG Home Loans white label offering by developing industry leading, fully flexible and innovative products and this new partnership will help us do just that,” Mr McKeon said.

“We will continue to work with AFG brokers and lenders to provide mortgage products tailored to suit their clients.”