A new path to acquire, engage, and monetize consumers

Move Beyond the Data Plan

Millions of consumers throttle their content usage because they’re wary of exceeding their smartphone data plans. Consumers want content, but they don’t understand what they’re buying in a data plan comprised of megabytes, caps and restrictions. Data, like voice and text, is rapidly becoming a commodity.

Traditional data plans have led to missed opportunities for content owners, app developers, advertisers, sponsors and mobile operators who want to build or deepen the consumer relationship.