The approach to problem solving that uses overwhelming mass (of money, people (particularly programmers) military power, etc) to solve a problem but ignores any requirement to consider how best to apply the mass of resources available or alternatives to its mass use.

Three examples: 1. NASA Astronauts pen: Russian solution to NASA multi million Dollar 'works in zero gravity' pen - the pencil. 2. The second Gulf War. 3. In IT brute force and ignorance is a design technique adopted by many software houses; brute force coding that ignores (retrievable) knowledge of how problems have been solved before in more elegant ways.