DENVER – It’s what happens when you find a creative way to turn an ordinary science concept into an unforgettable learning experience. The phenomenon is called The Spangler Effect and it’s now the concept behind a new YouTube Original Content series hosted by the guy who has a true passion for making science fun, Steve Spangler.

The Google-owned video site announced last October that it was launching more than 100 new video channels in early 2012 aimed at providing high-quality, niche-oriented content. While many of the 100 partners include well-known Hollywood production companies, celebrities and media groups, Steve Spangler is none of the above… and that’s possibly why his increasingly popular science videos caught the attention of YouTube.

YouTube was only five months old when Spangler first taught viewers how to turn a bottle of Diet Coke and a roll of Mentos into an exploding geyser. While Spangler never could have predicted the popularity of his science-related videos, he was confident that posting content to his YouTube channel in those early years was a smart thing to do… and his hunch was right.

“The Spangler Effect is a name that someone once used to describe the effect that Steve has on people who experience his unique way of making science fun,” said Bradley Mayhew, Director of Video Production at Steve Spangler Science. “My biggest challenge with the new opportunity is to find a way to capture the energy and excitement that participants experience at one of Steve’s live events and share it with this new YouTube audience.”

Each weekly episode will put one science experiment, concept, project, challenge or situation under the microscope to learn how and why it’s important in our daily lives. At the heart of each episode is a take-away activity that has great wow-factor, but is easy enough for viewers to recreate at home using simple, household items. Sketches and brainstorming ideas quickly make their way from the workshop to a real-world situation that ends with viewers saying, “I can’t believe they did that!”

It’s no surprise that this approach is the foundation that Steve Spangler has used for twenty plus years to engage students, live audiences and millions of television viewers.

Steve Spangler is the creator of the scientific powerhouse SteveSpanglerScience.com, and has earned his credentials as a author, science teacher, toy designer, and Emmy award-winning television personality.

Spangler’s science related products are carried by retailers such as Target and Wal-Mart and have been featured in the Wall Street Journal, Inc. Magazine, Wired, and Time magazine. Spangler’s weekly Science Mondays segment appears on KUSA-TV in Denver where Spangler has worked as a science education reporter for the past ten years. Steve is currently featured as a regular guest on The Ellen DeGeneres Show.