~ “every little helps” – oh really? ~

yes.. every little really does help. every penny helps the farmer. every little cm2 of space helps the chicken. every bit of light, time to grow (slowly), makes for a better life for the bird, and better meat for the customer.

I cannot help but feel that this is a major clanger for Tescos, they need to make it clear NOW that if they are selling this chicken for £1.99 they are doing so as a loss leader, that the farmer receives the same price per chicken and that the welfare isn’t any lower.

It also smacks of desperation: every time i’ve been in there lately, chickens have been sitting on the shelves, and people are not buying them. I cannot help but wonder if this is a move by them to try to draw people back to battery farmed, profit making chicken (for Tescos, at least), before the Free-Ranged chicken becomes more widely available (in March, according to the notice on the front of the meat cabinet there i saw last week).

Maybe i’m cynical, but it doesn’t show them in a good light. i think they’ll live to regret this move. and i hope people see it for what it is… desperation.