#WePlayOn London orchestra rebrands as London Symphonia

Here’s the brand new brand London’s foremost orchestra, celebrated as one of the best in Canada – London Symphonia.

‘Our name & brand is officially unveiled! From now on, we’ll now be known as London Symphonia – now for tonight’s performance ,” the orchestra tweeted on Friday before its concert at Metropolitan United Church,

London Symphonia replaced the #WePlayOn identity, chosen on a temporary basis months after the old Orchestra London collapsed financially more than two years ago.

“Music has the power to transcend – contemporary and classical scores can bring together diverse audiences of all backgrounds to celebrate the joy of music,” the orchestra said on its new londonsymphonia.ca website. “At our core, London Symphonia is a professional symphony committed to performing vibrant and bold musical experiences for London and the region.”

Friday night’s concert included former London soprano Leslie Fagan as a guest soloist. Fagan is a member of a leading London music family and her presence was regarded by some in the community as a symbolic gesture and a reaching out by the musicians to other large ensembles and classical traditions in the city.

London Symphonia showed off its new logo on the website. The brand, name and logo had been ready early in January — but the orchestra decided to hold off the announcement until it was time for Friday’s concert.

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