DESCRIBED BY JOURNALISTS AS UNDERSTATED MODERN CHIC, THIS IS QUIET LUXURY AT ITS FINEST

Founded in 2001, in London, specialising in high quality everyday lingerie, Bodas has quietly built an incredible business, both commercial and directional, with a tremendously loyal following.

The original perfect Cotton Basics lingerie have evolved into a full, yet focused, collection of exquisitely tasteful grown up ranges of lingerie, nightwear and loungewear that mix the classic and minimal.

Everything Bodas offers is made from the highest quality fabrics - the finest Tactels and lace from France and Italy are used for lingerie, Supima cotton from the US for nightwear and luxe 8-ply cashmere from Wales for super-soft sweaters and socks. The next collection is swimwear, from Italy, and after prolonged, perfectionist research the range will launch this summer.From their sleek Notting Hill store the brand has expanded its reach and international footprint to luxury retailers worldwide.

The secret of their success? Bodas has always remained true to its principles; attention to detail and design, its unique signature colour palette and never losing sight of the end goal, which was to make products that women want to wear.