“Too often the media fixates on the extreme views from the right and the left, and puts those who espouse those positions on TV to drive ratings. It may be good entertainment for some, but it doesn’t reflect the views of most Americans — the views the Blue Dogs represent,” Andrew Whalen, the PAC’s national political consultant, said in an email.

“We will use these avenues to let the American people know that there are some Members of Congress trying to actually meet the challenges facing our nation,” he said.

After enduring a series of retirements in its ranks, the rollout is part of a broader effort by the coalition to broaden its messaging, and electoral, power in 2012. In September, the PAC brought on Whalen, a former top aide to Rep. Heath Shuler (D-N.C.), to expand its political and communications operation. Last month, it endorsed a slate of Congressional candidates in districts in Florida, Arkansas, Indiana, South Carolina and Oklahoma.

In the 112th Congress, there are 25 Members in the Blue Dog Coalition.

Correction: Jan. 17, 2012

An earlier version of this article incorrectly stated the number of members in the Blue Dog Coalition. There are 25 in the 112th Congress.