In single word, no. Indeed, Facebook’s having a great deal of issues, however they’re developing so INCREDIBLY rapidly, will undoubtedly make them develop torments. It’s unimaginable to really anticipate that there will not be any object or blunders. Also, one thing’s not changing: the measure of individuals routinely joining the social channel.

Here’s the thing; in spite of every one of these issues, in the event that you make a great advertisement, directed with the correct message and at the ideal individuals, it will be effective. Our recommendations to climate the tempest:

Put more money into the content of the ads and less into distribution. You can spend $100K on distributing an ad and get the same results as spending $40K if you don’t invest in the quality of the image, crafted message, and audience.

Get your ads done early. Create your content calendar at least a month in advance, and get them set up in Ads Manager. That way, if you do have issues, you have time to wait on a customer service representative to email you back.

Remeasure and cross-reference your metrics. We implement additional tag parameters so we can cross-reference any and all Facebook metrics. That way, we have a broader picture of everything in our landscape.