Content Shifting

I still have commitment issues with audio. I find myself saying "Cool, Fred did a podcast. I should listen to that later…" Is there a save for later app like instapaper or the boxee bookmarklet?

To which I replied:

what's the device you want to consume it on eventually? a sonos home audio system? an iPhone or Android? a tablet?

Once you use a service like Instapaper or Boxee Watch Later, this kind of thing becomes muscle memory. You want to be able to content shift everywhere and onto every device.

I found this amazing artist yesterday on SoundCloud named James Vincent McMorrow (also courtesy of yesterday's comment thread – thanks Mark). Here's his new record called Early In The Morning. I'm listening right now on my laptop, but I really want to listen on our Sonos system.

I saw that the Black Keys played SNL last night. I found the video on YouTube and sent it to Boxee so I can watch on the big screen.

I see this as an opportunity for entrepreneurs. In some cases, the content shifting will be a killer feature of a bigger platform, like watch later is for Boxee. In some cases, the content shifting will be a service in its own right, like Instapaper.

But I am certain people want to shift content from discovery oriented devices (laptop, satellite radio, etc) to consumption oriented devices (tablet, sonos, etc) and I am certain that we will see this get easier and easier in the coming years.