Nike and Adidas show cautious support for eco-friendly dye technology (The Guardian)

Our founder examines the waterless dye technology that could transform the textile industry…

It has been a significant step forward for the textile sector. Up until now the effluent from dye houses that can often be seen in rivers flowing through the textile manufacturing areas of India, China and elsewhere is a result of unabsorbed dyes, chemicals and heavy salts that are used during the dyeing process.

A number of companies, DyeCoo, ColorZen and AirDye have set out to address this pollution by designing waterless dye technology. The result is a reduction in wastewater, energy, chemicals and toxic discharge to such a degree that it could revolutionise the textile industry.

Major brands including Nike and Adidas have been integrating waterless dye technologies into their product lines, but costs and limitations have experts in the textile industry worried that the support will not last. Read more at the Guardian.