“Bootiful is back”

Bootiful! It's one of the most famous slogans in advertising history and has certainly stood the test of time.

Ask anyone to think of a word to sum up Bernard Matthews Farms and they'll always say 'Bootiful!' It brings a smile to your face - so that's why we've brought it back, giving it a new lease of life for the '10s.

Take a peek behind the scenes to see how we brought Bootiful to life in our most recent TV commercial!