Exit sugar

Too much sugar makes you flaccid, unmotivated, tired, depressed and ill. For the food industry sugar is a lucrative boon. For you consumers it’s an addictive drug much like nicotine. How can food producers be motivated to reduce the sugar subsidy without loss of revenue?

Solution

Consumers want less sugar. The result of a research experiment the retail company REWE conducted all out in public.

More hands-on DIY exit sugar campaigns involving the public

Rewe with gains in consumer confidence has demonstrated a profitable brand experiment for large trading companys to follow. What creative ideas put in physical reach of consumers hands can achieve. An idea that does, as Gareth Kay has nailed it.