I am doing a commercial assignment for a watch company, and would like some ideas on how to depict time in a photograph. The Art Director is not very creative (my opinion...of course, I would imagine the client thinks otherwise)..and frankly neither am I.

Depends on what you're trying to say. If you want to say that the watch is 'timeless' or 'stands the test of time', then make a collage of different periods or a series of generations of family members wearing the same watch...

Mike.

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If your mind is attuned to beauty, you find beauty in everything.~ Jean Cooke ~

You need to go back to the company and find out what their brand values and customer value proposition are. If they don't have any then they need to go back and think how they want to communicate with the customer before they start putting together any creatives. Once those elements are in place then the creative director should be able to give a much better steer as to what they want to achieve and creativity becomes a much easier process. At the moment you have too broad a scope and no indication of what or who you are trying to target your communication/ image towards.