amount of evidence of sabotage or treason against Japanese-American citizens

The very fact that no sabotage has taken place is a disturbing and confirming indication that such action will be taken. General John DeWitt,WWII

problem with facts power of story using story to effect change

but before I start, I have a confession to make

Im not a natural born storyteller

cant draw

BUT

I believe powerfully

in the power of story

in visual thinking

I have never given a single presentation on why we need to do experience design

have never bothered cost justifying usability

nevertheless

Ive built successful experience design teams

and Im on a mission to effect change through storytelling & design

What Ive learned from my experience

You can use stories

and visual thinking

to influence people

and effect change

A health worker in Zambia, was struggling to find a solution for treating malaria. In this tiny and remote rural town, the health worker logged on to the Web site of the U.S.s Center for Disease Control and Prevention and got an answer. [The World Bank] doesnt have its know-how and expertise organized so that someone like the health worker in Zambia can have access to it. But just imagine if it did Stephen Denning

What Ill cover Three brain theory Some basics of storytelling The art of possibility

but first

Draw your life 2 wants (hopes for future) 4 you (reactions to idea of engaging people) current people 1 reality 3(important (parts that to your stand out) life)

three brain theory

we need to rethink a few assumptions

the assumptions being Our model of the world is reality We are aware of what we do We know why we do what we do We remember things as they really happened

in other words, our assumption that people are rational

recent brain research tells us unconscious mind controls up to 95% of behavior

We have three brains

unconscious mind controls 95% of behaviour

Lizard brain

fight flight freeze

cant distinguish imagined reality from actuality

Is it safe?

Mammal brain emotions memories habits

tacit or embodied (know-how)

confidence is built on the experience of success

When we leap to a decision or have a hunch, our unconscious is... sifting through the situation in front of us, throwing out all that is irrelevant while we zero in on what really matters. Malcom Gladwell, Blink

They come to act like rewards, and salad of the rest of the perfectly brain adapts itself grilled to predict and woodsy- woodsy- acquire them Its flavored a proxy for the calamari reward to come. Read Montague Why Choose This Book?

logic emotions, memories, habits

We think our models of the world are reality

Meet Harry example from Roger Martin, The Opposable Mind

Bill

Sally

I really like Innovate Corporation. Its been an innovative leader for a long time. But Im coming under increasing pressure and have to make trade-offs.