Jul 2006Oct 2006

Design | Marketing

-Responsible for conceptualizing and designing the company’s marketing & ad sales collateral, including national media kits, sales one sheets, consumer reports, & reader surveys. -Worked alongside the Director of Marketing & Distribution, searching far and wide for the best ways of communicating the brand ideals to our target demographic: an audience of affluent, educated, and high end consumers, executives, and upper end professionals. -Designed multi-million dollar advertising inserts for high-end clients, such as South Coast Plaza.

Oct 2004Oct 2005

Graphic Design

UCLA Rock Art Archive | Cotsen Institute of Archaeology

Education

20022006

BA

University of California, Los Angeles

Skills

Packaging

Product Design

Layout + Publication Design

Visual Merchandising

Textile Design

Branding + Strategy

Web Design

Graphic Design

Art Direction

References

Brad Otts

Jake Strom

The India Tube

Misc

TOMS Shoes

Modern Luxury

Futureast

Web

Summary

My name is Evelina Rodriguez and I am a California based Art Director, Graphic Designer, and creatively driven problem solver. I specialize in Web Design & Development, Brand Strategy, and creative marketing solutions. I am currently accepting new clients. Please contact me and tell me about your project.

The kind words of others

“Through my work relationship with Evelina, I had come to trust and understand that she has all the capabilites in the world in providing TOMS Shoes with a consistent design brand marketing and strategy. Never did I feel led down a road through a visual communicated stand-point when dealing with her as the Art Director from TOMS Shoes. I had nothing but trust and guidance in the sense that she really brought the brand to where it is today, helped build it thoroughly through creativity, hard work, and overall dedication. I saw her work well into the night, I saw her work weekends and put in that time to thoroughly produce work that remained intact, consistent and creative in the branding of TOMS Shoes. The brand remains, and will remain what it is today, based on her theoriese and ideas; she was able to manifest these concepts to life through her Design experience, leadership, and strength to remain true to TOMS Shoes the brand, the mission of the company, and what she beautifully illustrated through her work. She has been a guiding light for TOMS Shoes, and a strong candidate for any position, anyone would be so lucky to have her.” August 14, 2008

“Evelina is a passionate worker who takes her work seriously. I continue to be impressed with the time and care she puts into each project. Her ability to keep ideas fresh while staying on brand is what makes her a very successful art director. Future employers would be lucky to have her on their team.” August 11, 2008

“Evelina is not only a joy to work with, but also is brilliant at basically everything that she does. I know that sounds like a gross exaggeration, but it is extremely true. She is smart, creative, hard working, and no one thinks of other people better than she.” August 11, 2008