Posts Tagged ‘sombrero’

You will probably recognize the following scenario. You enroll for a training or webinar to learn new things. During the session there are a lot’s of tips and tricks you think you should implement but as you are keeping up with the pace, they get lost. And then we all suffer from the “I will do it tomorrow” syndrome. However, the next day we either forget or fall victim to our hectic business-as-usual where other fires have to be put out. Finally, we only implement less than 10% of what we learned.

I see this happening to too when people who learn all about LinkedIn or Social Media in trainings. As a trainer it is frustrating that all your good tips & tricks were no implemented (in the spur on the moment).

Recently, I came across an interesting app called Sombrero which actually starts where you left of in your social media training. This app acts as you guide and teacher but in small bits on a daily basis. I tried the app myself first and then spoke with the people from Sotrender, the company behind this app.

Getting started is simple!

Installing the app is easy and so is setting it up. Register your social media profiles like Facebook, Twitter and Instagram and the small tasks start rolling in. The nice thing is that the app takes babysteps as the task are simple and take very short time to complete. The app gives you a real sense of accomplishment but still you are moving forward to professionalizing your social media presence. True, if you are already active the first days/week might be boring but it provides some good benchmarking on where you are.

As you move along the timeline, tasks become a bit more challenging but reflect how you should be running your social media. I found a great complement to my training program.

It is not all sunshine, of course!

What caught my attention is that there is bit of confusion around the target profiles: personal vs company profiles. The app wants to serve both and it is not always clear which way it tilts.

Since I mostly focus on B2B, LinkedIn is a major component. Unfortunately, this bit is missing today. I understand it will be coming in next versions.

Another little drawback is the fact that it is an English-only version and my feeling tells me that the audience best served is not always used to work in English.

Must-do!

Since this app is free (and there is no catch) and very educational, I think you try it on your smartphone or tablet. I am convinced that you will learn a thing or two even if you have some experience. The app really delivers when it comes pushing your boundaries and boosting your online performance.