How to seize the CPG digital commerce opportunity in Asia, today

Asian consumers’ shopping behavior is changing dramatically from a linear process to a connected marketplace, redefined by digital. Today consumers expect to get what they want, when they want it.

In the past consumers became aware of a product, considered it and finally made a purchase. In a connected marketplace, redefined by digital, it is a much more complex process with multiple, overlapping touchpoints along the path to purchase. CPGs able to provide consumers with solutions at the "micro moments" where decisions are being made along the shopping journey will stand out. Companies offering personalized, relevant solutions seamlessly and intuitively will become integral to consumers’ day-to-day lives.

CPG companies can capture the Asian marketplace and its new generation of digital commerce players by focusing on these three priorities:

Consumers in Asia are shifting from seeking brands to demanding solutions

In a connected marketplace, shopping’s much more complex, with multiple, overlapping touchpoints along the path to purchase;

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