To Merchandise or Not – Video interview with Felix Laboy, President and General Manager at Sabre Hospitality Solutions

Hotels are doing a better job of merchandising online they have been in the past. However, there is still room for improvement.

Hoteliers need to ensure their hotel information is not just out on the channels, but presented in the best way possible because better merchandised hotels are better positioned against their competitive set, have better exposure and higher revenues.

In this episode, you will learn tips on how to merchandise online:
• Optimize your website with relevant content
• Keep images, videos and rich media current
• Develop and execute a social media action plan

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.