Ryan Reynolds's Hugo Boss Fragrance 2010-02-12 13:00:00

Ryan Reynolds Inks a Deal With Hugo Boss Fragrances

Attention Ryan Reynolds fans. Things just got a whole lot sexier, as the handsome actor has just been named the face of a brand-new Hugo Boss fragrance. Specifics about the scent have yet to be provided, but I imagine it will smell like sexiness in a bottle. (Swoon.) Whatever the case, it looks like Ryan is keeping it all in the family. If you recall, his wife Scarlett Johansson is the spokeswoman for Dolce & Gabbana's Rose The One and The One fragrances.

"Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities, and strive for success in all aspects of their lives," he told WWD. Are you looking forward to checking out the forthcoming scent?