WATCH: Birthmarks share impressive visuals for new single ‘How Do You Rule Me’

Born from an unwanted obsession and the fragments of a shattered identity; London-based Birthmarks have shared their latest single ‘How Do You Rule Me’. The track is accompanied by a stunning set of visuals which show an unknown figure traversing urban areas, effortlessly scaling rooftops and taking in familiar London scenes like the Southbank and The Hayward Gallery.

Formerly known as Little Death Machine, Birthmarks’ sound experiments with elements of electronica, trip-hop and rock. They’re set to release their debut album titled …And Then The Rain Stopped on 20th September, and ‘How Do You Rule Me’ will feature on the record. The album was co-produced by the band’s vocalist Daniel Cross and engineer/collaborator Lorenzo De Feo, and was mastered by John Davies (Gorillaz, Joy Division, Savages).

Speaking about the track, Daniel explains: “[The song] is the result of a sobering realisation that I had an unhealthy obsession with someone that had completely taken over my life. It creates a very ugly version of yourself, completely contrived and pre-planned to the point that you lose yourself. I felt anchored in the middle of an emotional ocean by this person with no land in sight. The worst part of this kind of obsession is that you start to enjoy it, it becomes a part of you and part of your identity. They become the reason you do anything”.

Through a combination of intriguing guitar & bass work, atmospheric electronics, sharp percussion and Daniel’s stand-out vocals; Birthmarks have swept us up in to their darkly introspective world. Watch the video for ‘How Do You Rule Me’ below and follow Birthmarks on Facebook for more updates.