While universal adoption of mobile-friendly technology among alumni associations lags behind other industries, University of Virginia’s new mobile app feature looks to reshape how schools spark alumni participation and engagement. Through augmented reality technology, the feature allows alumni to take a video or picture with a 3-D hologram of the university’s mascot, the Cav Man. […]

Colleges and universities often survey alumni for feedback on events, website design and overall engagement between alumni and their alma maters. Most recently, Trinity completed a survey to help improve its alumni experience, promoted through an alumni homepage section. The survey—powered by Resonance Research—asked a series of 35 questions to understand how alumni interact with […]

What better way to spend a Thursday night than on a boat in the middle of the Hudson River with live music, unlimited snacks and drinks, and 600 alumni, friends, family and university supporters? On July 20, Bucknell University, Wake Forest University, the University of Notre Dame, Boston College, University of Louisville and University of […]

In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]

In our recent A New Era of Alumni Magazines: A Survey of Hard-Copy Publications brief, Corporate Insight surveys hard-copy magazines from eight coverage group schools and presents best practices for creating engaging hard-copy alumni publications in the digital age. Here, we highlight key findings on online engagement as well as spotlight the Ohio State University, […]

To celebrate the newest members of the Ohio State University’s alumni association, the university launched BuckeyeBuilder, a tool that allows recent grads to personalize their own buckeye avatars while also mining information about their post-grad plans. This provides another avenue for the alumni association to stay in touch with young alums. Buckeye Builder Homepage After […]

With graduation season upon us, college seniors are looking forward to beginning life in the “real world.” From beginning new jobs to renting new apartments and managing their own finances, graduating seniors are facing one of the most pivotal times of their lives. Capitalizing on this important transition, brokerage firm Charles Schwab targets the young […]

With the increased usage of social media ambassadors and rewards programs across the industry, universities continue to launch cutting-edge efforts to engage their supporters both online and off. Most recently, mascot cutouts are working their way into selfies, event photos and vacation scenes around the world. Colleges are encouraging their alums to participant in social media photo contests by […]

MTVU and Jon Bon Jovi recently announced a contest for graduating seniors to win a Bon Jovi performance and commencement address from the rock star himself. From March 29 to April 23, students can enter by tweeting a photo of their favorite college moment with the hashtag #JBJReunionContest and their schools’ handles. MTVU will announce […]

Despite their nearly 20-year history, over the past two years in particular, emojis have taken the world by 🌩. Clocking in with about 6 billion daily usages, emojis further cemented their place in the typographic landscape (and millions’ smartphone keypads) when in 2015, Oxford Dictionaries named the “face with tears of joy” emoji its word […]