Kantar Millward Brown

Channel profile:

Webinars for marketing, branding and insight professionals

At Millward Brown, we’re passionate about helping clients grow brands. We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.

In this webinar, Kantar Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns.

See how brands have unlocked the potential of non-survey data to really understand:

•what makes the best campaign for the brand
•how to optimise their campaigns whilst live
•get early indicators of impact of a shift in media strategy.

In this webinar, Kantar Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns.

See how brands have unlocked the potential of non-survey data to really understand:

•what makes the best campaign for the brand
•how to optimise their campaigns whilst live
•get early indicators of impact of a shift in media strategy.

BrandZ™ is the world’s largest brand database, surveying over 3 million consumers in over 50 markets. To compile the rankings we conduct ongoing and in-depth research into over 100,000 brands to ensure BrandZ is the definitive brand valuation tool.

Join our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones. The session will only be 45 minutes but the system books it into calendars for 60 minutes.

BrandZ™ is the world’s largest brand database, surveying over 3 million consumers in over 50 markets. To compile the rankings we conduct ongoing and in-depth research into over 100,000 brands to ensure BrandZ is the definitive brand valuation tool.

Join our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones. The session will only be 45 minutes but the system books it into calendars for 60 minutes.

BrandZ™ is the world’s largest brand database, surveying over 3 million consumers in over 50 markets. To compile the rankings we conduct ongoing and in-depth research into over 100,000 brands to ensure BrandZ is the definitive brand valuation tool.

Join our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones. The session will only be 45 minutes but the system books it into calendars for 60 minutes.

How to get the best out of your digital Online video Investment ? New digital media offer fantastic opportunities to build brands and improve ROI, but only when those media environments are well understood, and only when appropriate and relevant messages are delivered. Millward Brown has done an interesting research on understanding the levers behind strong creatives working in an online world and would like to share it with the community.