Every week for more than 13 years, I have been pouring tremendous time, thought, love, and resources into Brain Pickings, which remains free (and ad-free) and is made possible by patronage. It takes me hundreds of hours a month to research and compose, and thousands of dollars to sustain. If you find any joy and solace in this labor of love, please consider becoming a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a good lunch. Your support really matters.

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Monkey See Monkey Make NBC Look Bad

By Maria Popova

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

You’ve seen the promos. You’ve heard the promos. You’ve smelled the promos. The 2008 Olympics have been a long time coming, and now they’ve finally come. And while we have high hopes for U.S. Olympic teams, we sure hope the performance of the American teams tooting the horn is no predictor of the nation’s competitive edge over other nations.

Case in point: the BBC promo for the Olympics make NBC look like a bunch of sponsor-grubbing YouTubers.

“Journey to the East” is based on the classical Chinese novel Journey to the West and follows the adventures of Monkey, Pigsy and Sandy as they make their way to the other end of the world using Olympic athleticism to overcome the literal and abstract hurdles.

If this looks and sounds familiar, it should be: the enachanted short film (because we can’t bring ourselves to call it a mere video) is the brainchild of Damon Albarn and Jamie Hewlett, the duo behind the pseudo-band Gorillaz. (Albarn is perhaps better known as the frontman of Blur and the mastermind behind The Good, the Bad & the Queen.)

The 3,000-frame animation took 12 weeks to complete and required 12-13 drawings per second of screen time, eating up 50 pencils and over 8,000 sheets of animation paper. If you think that’s quite a production, just wait for the audio: it was recorded on unusual Chinese instruments, 20 of them total, with a choir of 38 Chinese singers studio-dubbed to sound like 76 people. The two parts — the animation and the music — were developed simultaneously over the course of the 4 months so they woud fit together in the most perfect, organic way possible.

…And now it’s back to “This segment brought to you by Exxon-Mobil.“

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Every week for more than 13 years, I have been pouring tremendous time, thought, love, and resources into Brain Pickings, which remains free (and ad-free) and is made possible by patronage. It takes me hundreds of hours a month to research and compose, and thousands of dollars to sustain. If you find any joy and solace in this labor of love, please consider becoming a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a good lunch. Your support really matters.

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Sunday newsletter

Brain Pickings has a free Sunday digest of the week's most interesting and inspiring articles across art, science, philosophy, creativity, children's books, and other strands of our search for truth, beauty, and meaning. Here's an example. Like? Claim yours:

midweek newsletter

Also: Because Brain Pickings is in its twelfth year and because I write primarily about ideas of a timeless character, I have decided to plunge into my vast archive every Wednesday and choose from the thousands of essays one worth resurfacing and resavoring. Subscribe to this free midweek pick-me-up for heart, mind, and spirit below — it is separate from the standard Sunday digest of new pieces:

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