Taiwan

One of the earliest international candy obsessions I developed because of Candy Blog was HiCHEW. They’re made by Morinaga in Japan and come in a wide variety of fruity flavors. The packages are flat, contain only one flavor and feature individually wrapped pieces that are easy to share.

They’ve been popular in Japan for since 1975 (and existed in different formats for at least 40 years before that). Lately they’ve become more widely available in the United States and Canada, starting with large metropolitan areas with large Japanese populations. Now they’re pretty commonplace here in Los Angeles, I can get them at 7-11 or Target and the packaging has been Americanized with English wrapper and full nutrition facts.

The American ones are made in Taiwan and feature slightly smaller packages at 1.76 ounces and sporting a price of about $1.00. The flavor set is rather ordinary with strawberry, orange, green apple, mango, lemon and melon (and sometimes banana) available. The Japanese also come in similar flavors with seasonal or limited edition varieties coming out all the time.

I decided to pick up a package of each and really put them to the test.

Major differences:Size: Japanese is 2.01 ounces - Taiwanese is 1.76 ouncesPieces: Japanese have 12 pieces in a package - Taiwanese have 10 piecesInner Wrapper: Japanese have foil wrapper with Morinaga logo - Taiwanese have blank waxed paper wrapperIngredients: Japanese have all natural colors, artificial flavoring and use Agar-Agar as a jelling agent - Taiwanese use natural coloring (carmine), natural flavors and gelatin as a jelling agent.

The Taiwanese version is more intensely pink in the center. The chew is stiff at first, but still smooth. It’s slightly tangy and has a good strawberry flavor that errs more on the tart side than the floral sweetness though it does get a little jammy towards the end with cooked strawberry notes. The chew lasts a long time and never gets grainy.

The Japanese version is a little softer and chewier. The flavor is also a well rounded berry with good sweet and sour notes, a little hint of floral and a creamy component (which might be attributed to a splash of yogurt in there). Instead of strawberry jam it was more like a strawberry smoothie.

Given a choice, I would pick up the Japanese version. Yes, I like to be able read my packages, but I also like my flavors bold and as authentic as they were originally conceived. I feel like the Taiwanese HiCHEW is like the Turkish Haribo Gummi Bear, not as good as those made in their homeland. However, I love the fact that this candy is able to get a wider audience. It’s a good introduction and perhaps die hard fans will work towards getting the real thing released in North America.

I’ve never had Warheads before. I’ve just carried on with my life without the blisteringly sour candies that they offer. You can capture customers for that sort of thing when they’re young, but you don’t just find women in their thirties picking up the super-sour habit, do you? Well, maybe if they have a blog and are looking for new experiences.

I’m skipping over all the other Warheads products because this one was free and I liked the package. It’s a friendly little flattened plastic tube with a flip top. You can hear the little candy spheres rattling around in there. The flavor set is wide - black cherry, apple, lemon, watermelon and blue raspberry. The little gauge on the back of the package says that the sour power contained within is EXTREME and there’s an additional warning:

Eating multiple pieces within a short time period may cause a temporary irritation to sensitive tongues and mouths.

I’d say that’s probably good advice. It took me two separate tastings to write up this review and after the second one my tongue was a little numbed.

The candies themselves are very pretty. Bright colors with a slight powdered look to the surface, I was guessing that they were coated with some sort of super sourness. They don’t smell like much, just a kind of vague fruit punch when they’re all together, but after reading the warnings, my mouth was watering.

Blue Raspberry - the first impulse on the tongue is a floral raspberry that quickly becomes as blisteringly sour bite that last only as long as that scant coating on the outside. Then it’s just a nice, small sourball. The blue raspberry is actually a nice hard candy after that with a lot of flavor. They’re easy to chew up so you can get on to the next one.

Apple - no flavor to start with here, just that so-tart that it’s almost salty. The apple flavor starts in shortly after that with a good rounded flavor that leans to the chemical side.

Watermelon - there’s a nice woodsy watermelon flavor on the top of this one and it goes really well with the tart coating, just like some people like salt on their watermelon. The watermelon candy underneath is really refreshing and more authentic tasting than I expected.

Black Cherry - the intense sourness on this one completely overshadowed the underlying flavor for quite a while. The black cherry wasn’t as intense as I thought it would be - not even as strong as a cherry Lifesaver. Not that I’m complaining as I don’t care much for cherry, but the others seemed to have more flavor to them.

Lemon - gotta be my favorite (I think I like all yellow candies). The sour goes so well with the lemon, which is a full-bodied version with a little bit of oily zest flavor combined with the sourness.

I don’t know if I’d buy these again, but I like the size and proportion of these little pieces. They’re about the size of a Lemonhead, and what’s nice is the flavor variety in one package (even though I’m not fond of all the flavors, they’re all passably good, even the cherry). The recloseable top makes it easy to share and easy to save them for later after your tongue has healed. They’re not as blisteringly sour as the Super Lemon from Japan, which in my estimation makes them more edible.

Candyology 101 - Episode 35 - Whatchamacallit
In the latest Candyology 101 podcast, Maria and I tackled a little-celebrated candy bar, the Whatchamacallit. We’re also trying out a new format, which is a little shorter, like a handful of fun size candy bars! (more)

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All content (text and photos unless otherwise credited) is copyright 2005-2016 by Cybele May

Please do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes.