*Each of the 3 mock-ups depicts the same scene, with only slight variations between each. Basically you can copy and paste the first mock-up and add a few visual elements to the other two.

*The scene to be depicted takes place in a bathroom. It should be a cartoon type style. Check out the Charmin toilet paper website and Southpark cartoon for possible inspiration.

*The angle should be directly in front of a toilet, from a high vantage point, with the lid open, so you can see into the bowl of the toilet. There should be an over-sized toilet paper roll visible on one side of the toilet, and perhaps part of a sink and counter visible, as you would see in most bathrooms. Let’s put the toilet paper roll on the opposite side of the room as the sink. There could be a window over the toilet, or a picture of some sort. The focal point here is the toilet bowl and the toilet paper roll.

*Please put the Charmin logo on the toilet paper roll in a prominent and readable way.

*There should be a large poop floating in the toilet (again, sorry to be so graphic)

*At the bottom of each mock-up there should be buttons to send the scene via facebook, twitter, SMS, and email. Please make the buttons stand out so people want to send the scene to friends.

*I have attached a very general layout to this posting (pardon the drawing, that’s why I’m not drawing it myself :):

*Mock-up 1 shows the scene described above.

*Mock-up 2 shows the same scene, but with poop smeared on the bathroom walls and toilet (gross I know, sorry). To make the smear marks, please use a uniform brush, to replicate what can be generated automatically within an application.

*Mock-up 3 is the same as mock-up 2, but now there is a sheet of toilet paper floating around the room erasing the smeared poop. The sheet of toilet paper should also have the Charmin logo on it.

Other notes

This is meant to be a silly/gag sort of app. It should be gross enough to be funny, but not so gross that it is sickening. Core audience will be males from age 12 to 30-ish.