If you indicated that your app is not primarily child-directed, you must select "Mixed Audience."

Apps with an ESRB 10+ rating can only choose "Ages 9-12" or "Mixed audience."

Select a category for your app in the family-focused section of Google Play. Your app will still be available in its existing store listing category.

Once you've reviewed and agreed to the program requirements, click Opt in.

Save your changes. Once you've submitted your information, your app will be reviewed for eligibility in the Designed for Families program.

How to opt out

Apps that are primarily child-directed must participate in the Designed for Families program. If your app is not primarily child-directed, you can opt out of Designed for Families at any time.

By opting out, your app will lose its placement in the Family section, its standing on Family top charts, the Family star badge, and other benefits of the program. Opting out of Designed for Families doesn't change legal requirements your app may have under COPPA and other laws relating to child-directed apps.

If you opt out of the program, we strongly recommend letting your existing users know using the "What's New" section of your store listing page.

If you have an existing app that is available on Google Play that gets rejected from the Designed for Families program, only your update will be rejected. Your app will still be available on Google Play.