Using Real-Time Smart Mobility and Wayfinding Signs To Promote Sustainable Travel to Students.

The school run is a major source of traffic and air pollution across our towns and cities. In London, for example, the traffic attributed to the school drop-off and pick-up, according to TfL, accounts for nearly 50% of the traffic during 8-9AM and 3-4PM during term terms. The unfortunate result, in short, is that some of our worst pollution hotspots are to be found around schools located on busy and congested roads.