New UK management team oversees smooth integration of two leading brands

Following the acquisition of Sanitec by Geberit earlier this year, an integration of the two companies Geberit and Twyford Bathrooms in the UK and Ireland is now underway, building the foundation of a new Geberit company with an unrivalled breadth and strength of offering.

Combining the in-front-of-the-wall design competence in ceramics and complementary bathroom products from Twyford with the market leading behind-the-wall sanitary technology of Geberit, the integration of the two businesses will be as seamless as possible with the aim to maintain the high quality service customers have come to expect from the two brands.

As part of the merger, a newly appointed UK management team is now in place, under the leadership of UK managing director Mark Larden. Andy Lever, previously commercial sales director becomes sales director non residential, while Jo Edwards has been promoted to residential sales director. Russell Wright, formerly residential and AquaClean sales director is now sales director retail, while Raffaela De Vittorio is now marketing and brands director. Christine Chitty remains finance and administration Director, while former Head of Twyford UK Brent Hudson becomes products and technical director.

The Geberit UK management team will oversee the integration process with the aim of forming a new Geberit organisation from January 2016, with single sales, marketing and ordering processes.