Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.

Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.

Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.

Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.

Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.

Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.

Without a doubt there is a level of uncertainly brewing for 2017 on international trade for UK businesses.

With Brexit approaching and the suggested abolishment of international trade agreements with the US from the new President Elec, now is the time to plan strategically and future proof your international sales.

A systematic approach to aligning corporate objectives with customer needs, and indeed expectations is essential.

Now is the time to give clear indicators to stakeholders that your commitment to your customers is at the core of your business function.

It has never been more important to engage with customers and secure their loyalty.

The demand for Digital Marketers is growing rapidly, so it’s important your digital skills are developed and recognised. Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and skills to position yourself as a leading Digital Marketer in 2017.

Are you ready for the changes required in your organisation to achieve your digital transformation programme? This webinar will ensure you don’t overlook change management; it will help you plan a bullet-proof change programme, building on your existing approaches.

Marketers are constantly told that data is going to significantly change their working lives. But give a marketer a pile of data and many won’t be able to make heads or tails of it. With the Internet of Things, smart cities and other connected tech beginning to hit the mainstream, it is clear that big data isn’t going to go away anytime soon and it is only going to get even bigger in 2017.

This talk will focus on upcoming technological developments, what these mean for marketers and how marketers can use the data this technology will collect to finally become data-driven in 2017.

In this webinar, David and Joey will discuss how you can engage individual users along the customer journey by harnessing clever technology to:

• Be timely and present personalised information to users at the right time and stage
• Promote unique content across different touch points to individualise the user experience
• Scale your personalisation effort with trigger based offers to win back or move customers along the journey
• Ultimately increase your website conversion rates and sales revenue

They will take you through real-life B2B & B2C examples and show you how to overcome challenges marketers face around content personalisation.