Conversion Rate Optimisation for Mobile Sites & Apps

We use research and testing to help you to understand what users really want on each platform and device, and ensure their experience is consistent across each channel and touch point.

Mobile Sites

Mobile Apps

Conversion Rate Optimisation for Mobile Sites

Mobile use is only increasing. Your mobile (or responsive) site must be tested separately to your desktop site. The experience is very different, and often visitors have different motivations and needs than when they’re sitting at a desk.

When it comes to mobile, less is more. You’re dealing with small screen sizes and visitors in a hurry. Conversion rates can often be improved by:

Using rich media: videos and podcasts are often easier to consume than text.

Making key purchase information larger: such as pricing, shipping and call to action buttons.

Optimising forms for the mobile user: such as trimming fields and ensuring that design suits the mobile user.

Providing mobile-friendly navigation: such as collapsible menus.

How it works

Conversion rate optimisation works the same for mobile apps as it does for websites. We simply create two different interface versions, and split test them – all within your app – until we have a clear winner, then you push successful changes to production.

Testing should be an ongoing part of your development cycle – it provides valuable insight into what your users really want, helping you to make the most of your marketing and development dollars

Interested?

Find out how to improve your mobile conversion rates by contacting one of our specialists.