About Mum+

Our Simple Purpose is to Help Kiwi Mums Make Better Informed Decisions.

In a world of constant changes, mums need now, more than ever, support that is reliable, helpful, and most important of all, information they can trust. This is why we launched mum+, a social enterprise as a platform for New Zealand’s most trusted professionals and expert content providers to publish their content to help all Kiwi mums make better decisions.

We saw the need for a platform that Kiwi mums could trust to provide them with expert pregnancy and parenting information.
Dr Bruce Allen.
Business Owner

We work with some of NZ’s best developers, copywriters, animators and designers to bring you mum+

Nora has worked in some exciting digital markets prior to NZ and loves that she can now call NZ home. She gets excited by the current evolution of marketing and especially how it is now focusing on helping consumers.

Siobhán caught the digital bug while living in the UK where she worked in the highly competitive Financial Services sector. She is super passionate about how digital can positively impact the lives of others.

Mum Wants Trusted Content

Authentic

56% of mums feel marketers don’t understand them. An essential element of effective content is that of openness and honesty, making authenticity and transparency essential to a brand’s content to earn mum’s trust. Trust is earnt, focus on mum friendly content not mum sales content.

Personalised

59% of mums opt in for personalized loyalty from brands. Making mums much more likely to do so compared to females without children. Focus on personalised content offering tailored recommendations and rewards.

Helpful

Mums are actively seeking advice and recommendations online. Be helpful to mum when she needs you the most. Being there for mum in the moments she needs help may be the single most important thing a marketer can do today.

Quality

88% of pregnant mothers & 77% of mothers consider quality to be the most important purchasing factor. Quality is the number one purchase driver for mothers. Quality should form a focal point of a content strategy for mums. Your content should help you establish a clear and credible reputation focused on quality. Your content helps to build a relationship based on trust.