Google: Project Fi

In 2015 Google set out to reimagine the wireless industry and create a new service with faster connections, more coverage and fairer, more transparent pricing. B-Reel was brought on to develop the product, brand assets and marketing materials. Oddfellows took on the task directing the brand film.

Our challenge was to create an engaging introduction for Google’s new service built from the elements of the Fi logo.

We went deep on this one. We spent 8 months in visual visual development, creating bundles of animated content that didn't make it into the final piece. We cut the design reel above to share some of those extra goodies with the world.