BOSTON, LONDON, LOS ANGELES, NEW YORK, SINGAPORE and SAO PAULO, March 2, 2011 /PRNewswire/ — The MMA (Mobile Marketing Association) today announced that Millennial Media (http://www.millennialmedia.com/about-millennialmedia/), the independent leader in mobile advertising, is now a Premium Member. Already active as a long-standing member of the MMA, Millennial Media will assume a leadership role in developing an industry wide MMA Mobile Marketing Guide which will draw on in-depth research across the industry to capture the state of the global mobile market.

The MMA Mobile Marketing Guide will include interviews with thought leaders, case studies from multiple vertical markets, business models, consumer trends, emerging technologies and other mobile related services. The guide is intended to become the Mobile Marketing “bible” for media buyers, marketing professionals, C-Level executives and all other constituents who make up the diverse mobile marketing ecosystem.

“Millennial Media is a long-time supporter of the MMA both as a board member, and as an active participant on our various committees. Joining as a premium member is a testament to their ongoing leadership and commitment to the industry at large,” said Greg Stuart, CEO of the MMA. “It is strategic initiatives like these and our other key industry programs, that will help accelerate the growth of the mobile marketing marketplace. We applaud and thank them for their efforts.”

“The MMA’s role is to be the industry body representing the interests of the thousands of mobile companies that are powering the mobile ecosystem of today and tomorrow. We have been an involved member for years, playing our own role in helping to grow the mobile industry as a whole,” said Paul Palmieri, president and CEO of Millennial Media; and Global Vice Chairman, MMA. “Now with Greg Stuart at the helm of the MMA, we believe it is time to become a premium member, alongside other industry visionaries such as Coca Cola, Microsoft, The Tribune Company, etc., who will help the MMA grow as the facilitator of the mobile marketing ecosystem.”

Supporting the development of the MMA’s Mobile Marketing Guide, globally, is consistent with Millennial Media’s commitment to mobile research and thought leadership. The company has issued more than 40 mobile advertising research reports over the past four and a half years. Cited more than 3,000 times; the company’s monthly reports include the Scorecard for Mobile Advertising Reach and Targeting (SMART)(TM) which highlights mobile advertising reach, targeting and engagement trends, and the Mobile Mix: The Device Index, which highlights key mobile devices, OS, and application trends from the company’s network (www.millennialmedia.com/research).

Launched in November 2009, MMA’s Premium Membership is the highest-tier membership for companies wishing to establish an advanced global leadership position across the Mobile Marketing Industry. Premium Membership brings together “market-making” companies with the scale, scope, commitment and resources to effect genuine change benefiting the worldwide mobile marketing industry. These companies provide leadership by accelerating innovation, removing critical industry roadblocks and expanding industry awareness regarding the benefits of mobile marketing. Premium Members commit themselves to a long term concerted and collaborative effort through the MMA to help build the industry.

About Millennial Media

Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, serving, and mediation platforms are powering some of the largest companies in the media business today. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers and developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. The company has received numerous industry awards including Juniper Research’s 2011 Future of Mobile Awards, 2010 OnMedia Top Private Company in Digital Media, the2010 Stevie for the Most Innovative Company,and Paul Palmieri, president and CEO, was namedthe 2010 Ernst & Young Entrepreneur of the Year for Technology in Maryland. For more information, please visit http://www.millennialmedia.com,join ourFacebook community,orfollow us on Twitter @millennialmedia.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.