Mailchimp and automated marketing? No way, I hear you say? I challenge you!

Let’s stop a little and think about what automated marketing is: a way to automate your communication efforts with the purpose of making them more targeted and efficient. In contrast to email newsletters that target groups of people, automated marketing campaigns target individuals.

Before going into the setup of your first automated campaign in MailChimp, I believe there are 2 questions that need answering:

Why use MailChimp for automated marketing? Because you want to experiment with automated marketing before switching to a fully featured dedicated platform.

How can PadiAct help? With the latest update, you can now automatically add subscribers to MailChimp groups made inside your lists, and use these as target of your automated marketing campaigns.

The PadiAct Update: Hidden Fields

As you probably know already, PadiAct allows you to target different segments of visitors on your website in order to ask them to offer their email addresses.

With the latest release of PadiAct, for each campaign, you can now set up hidden fields that can be used to send specific targeting campaign data to your MailChimp account, data that can be used to segment subscribers based on their behavior before subscribing.

Too confusing? Let’s try with an example. You just launched a new offer and created a landing page for it. Somewhere around 90% of the people who visit the landing page do not buy the products on your offer. Sounds familiar, right?

You’ve decided to setup a PadiAct campaign to target all those people who went through the offer page but did not buy.

We want their email address, their first name and we also want to label them in MailChimp as users that visited the offer page but did not buy so we can create an automated marketing campaign for them. Here is the setup: