Today the Olympics are considered representative of a culture that symbolizes the country`s image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country`s competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.

A Study on the Uniform Design for the Olympics Using Geongongamli and the Taegeuk Symbol -Focused on the Uniform for the Opening Ceremony-, Journal of the Korean Society of Clothing and Textiles, 2016, 40, 6, 1062

Lee, M., & Lim, S. (2004). A comparative study on the color features and images of professional football uniforms in Korea and foreign leagues. Journal of the Korean Society of Costume, 64(3), 108-125.

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Lim, J. (2005). Study on design of uniforms for athletes in the olympics in which a national image is expressed : Focused on the Olympics in Athens. (Unpublished master's thesis). Hongik Womans University, Seoul, Korea.