EV Models

The media and Tesla shorts and haters love to tout every new BEV that comes to market as the latest “Tesla Killer.” That moniker usually has little basis in reality, but is simply used by headline writers to attract eyeballs and haters and shorts to rally the bearish story on Tesla.

Two fundamental hurdles to mass adoption of EVs are: 1) The lack of choice and availability of EV models, especially in certain categories; and 2) The price differential between EVs and gas/diesel-powered vehicles.

In a few years when EVs start to become more mainstream, being normal and just being viewed as another car will be a good thing. But for the near term, and in markets where EVs are primarily only being purchased by “early adopters,” EV models have to stand out and be differentiated in a fairly significant way to see exceptional sales.

Through March of 2019 and using data from the InsideEVs Sales Scorecard, Tesla has accounted for 32% of all electric vehicles in the US. General Motors is a distant second at 18% share of total EV sales. The two automakers combined have accounted for 50% of sales.