Safety 1st are the people behind the original yellow Baby on Board car sticker, and theyve been creating simple and effective child safety solutions for over 25 years. Whether its for car travel in comfort and safety or health and hygiene in the home, Safety 1st produces practical, innovative help for babies and toddlers at affordable prices. Give a child the ability to develop and explore in safety and give yourself the peace of mind you deserve with something from our Safety 1st range.