If you do not yet have a lead magnet in place in your online business, this episode may very well change your life. A lead magnet is something you offer of high perceived (and actual) value in exchange for a visitors information, typically a name and email address.

It is the first step in converting a visitor into a customer - all while establishing extremely high goodwill, trust and rapport with those who sign up to get it. It is the foundation to creating a highly responsive email list, an asset that is undeniably one with extremely high potential to increasing revenue.