Power 95 Generation 5 The Power 9Five G5, developed for Phil ‘The Power’ Taylor – 16 times Champion of the World. Phil bowed-out of the PDC circuit at the start of 2018 and wanted to continue his journey with a dart that he felt reflected his experience...

Context is everything. Without context, we are unable to fully appreciate anything - in darts, in sport, or in life in general. At the start of the World Championship, the bookmakers believed only three people were more likely to win the title than the two...

The Rob Cross fairy tale has been unlike no other. A player who has made history with the most incredible debut year, has now shown the world what he is made of with poise, determination and a humbled elegance. Target spoke with the ‘Voltage’ at the...

He has been called The Crafty Potter, The Governor, The Godfather and The Power. He has been described as a winning machine, a competitive animal and a genius. He is Philip Douglas Taylor. It all kicked off in 1986 when Eric Bristow the 5 Time World...

Takoma Wallets The Takoma by Target Darts. A strong EVA material is used to maintain rigidity and give protection to the darts and accessories inside. While inside the wallet a velvet layer has been added for a soft feel and to be scratch resistant. The...

Adrian Lewis Coolplay Shirt 2019 The 2019 authentic dart shirt of Adrian 'Jackpot' Lewis. In a lightweight, breathable material, this shirt from Target Darts is worn by the 2 x World Champion. In a distinctive black and blue colour scheme, this is the...

THE two Women's Qualifiers for the William Hill World Darts Championship have been confirmed for Dusseldorf and Milton Keynes and will take place in November. Two places for female players will be on offer in the 2018/2019 World Championship at Alexandra...

Target's World Champion Rob Cross's debut Premier League season ended in a run to the semi-finals. "Voltage" had produced some stunning displays in his first attempt at the tournament, but he could not overcome world number one Michael van Gerwen at the O2...

Target's Premier League pair Rob Cross and Raymond van Barneveld both finished off the league stage of the competition with draws in Aberdeen. Former winner "Barney" hit three ton-plus checkouts and averaged more than 97 in his 6-6 result with...

ARISE for Corey ‘King’ Cadby These 90% Tungsten darts are produced exactly to Cadby’s specifications, and led him to secure his Tour Card through Q-School, and his first senior PDC title with UK Open Qualifier success. Steel-tip Featuring intricate...

A MOMENT IN HISTORY It was the 02.01.17 and few in the darting universe knew the name Rob Cross. Cross was working as an Electrician; he played in his local pub darts league, and on this day was sat down on his sofa, watching the World Darts Championship...

Nathan Rafferty joins #TeamTarget Fantastic teenage prospect Nathan Rafferty has now signed for Target, following an incredible start to the year on the PDC circuit. The 18-year-old from Tyrone, Northern Ireland, first started playing at 10 and made it to...

Target's World Champion Rob Cross moved up to joint-second in the Premier League with a stunning performance in Sheffield. The world number three overcame play-off rival Michael Smith 7-5 at the FlyDSA Arena, averaging 106.26 and hitting almost two-thirds...

Target duo Rob Cross and Raymond van Barneveld have guaranteed they will compete in the second phase of the Premier League season, heading into Judgement Night next week. That is despite both suffering setbacks on week eight of the tournament in Belfast,...

We have extended our contract with the greatest darts player in history, Phil "The Power" Taylor, so will continue to design and make all of his equipment until 2021. The 16-time World Champion bowed-out of the PDC circuit last year, winning the World...

LISTEN: EXCLUSIVE AUDIO INTERVIEW WITH RVB Target's Rob Cross and Raymond van Barneveld put in dominant displays in Glasgow to keep up their strong challenges in the Premier League. Both men won their games 7-1 with impressive averages to make sure they...

Unique to Target: Introducing the Target TEN-X, the next generation of the standard flight family. Officially the smallest standard flight on the market, the Ten-X offers the stability of standard flights but with the ability to travel through the air...

We are pleased to be introducing the Target TEN-X, the next generation of the standard flight family. Officially the smallest standard flight on the market, the Ten-X offers the stability of standard flights but with the ability to travel through the air...

Target's Rob Cross produced his best display of his debut Premier League campaign so far, to demolish the in-form Mensur Suljovic 7-2 in the sixth week of the competition in Nottingham. The World Champion was relentless on his doubles, finishing 78% of his...

Target Partner with JBD Sports We are pleased to announce an exciting new equipment partnership with JBD sports. With over 20 years experience in the sports promotion business JBD have staged events in most of the major arenas in the U.K including the...

TARGET RENEW PARTNERSHIP WITH UDUK We are so pleased to announce the continued partnership with University Darts UK. The UDUK for short - are dedicated to expanding darts at university level. From humble beginnings, there are now hundreds of students...

Both of Target's Premier League players produced stunning comebacks to win their games on week five of the Premier League in Leeds. World Champion Rob Cross and five-time world title winner Raymond van Barneveld both reeled-off four successive legs from...

Target's Rob Cross made it two wins in the last two weeks, as he overcame fellow Target pro Raymond van Barneveld in front of 12,000 fans in Berlin. New World Champion "Voltage" reeled-off the last four legs in a row to win 7-3, sealing the match with a 12...

Target's World Champion Rob Cross got his debut Premier League campaign off and running with an impressive win over world number two Peter Wright in Newcastle. "Voltage" defied an average of 102 from the UK Open Champion, averaging 98.46 himself, as he won...

Target Darts have announced that they will be extending their contract with the 2018 World Darts Champion, Rob ‘Voltage’ Cross. This extension means that Rob will exclusively use and promote all Target Darts products bearing his name and image until 2023....

Re-pointing Do's and Don'ts: Do: If you have a 32mm point, it should be 26mm out of dart (that's 6mm inside barrel) If you have a 36mm point, it should be 30mm out of dart (that's 6mm inside barrel) If you have a 38mm point, it should be 32mm out of dart...

World Darts Federation Approve Corona Vision lighting system in Partnership with Target The Corona Vision lighting system by Target Darts has been approved by the World Darts Federation for use across all WDF competitive events. With over 65 countries...

We are so pleased to announce the signing of Corey ‘King’ Cadby. The Australian now moves to #TeamTarget for the next phase of his career, as he competes for the first time on the full PDC Tour, having won through Q School on day one in Wigan yesterday....

Target Darts and Formula Sports announced as sponsors of Darts Australia Target Darts and Formula Sports are delighted to announce exclusive sponsorship of Darts Australia effective from January 2018 and for a period of 3 years. As the recognised governing...

Target's Rob Cross completed the most astonishing debut year in PDC history, by becoming the new World Champion - beating fellow Target player Phil Taylor in the final with a stunning performance. The 27-year-old averaged 107.67 in a clinical display that...

We are absolutely thrilled to be rolling out not only our biggest campaign to date, but also the first TV advert by a darts manufacturer. We pride ourselves on being pioneers of the ‘new’, and now we are changing the way the darts products are marketed,...

‘I’ve been playing darts for around 30 years now. It is strange that my journey is coming to an end, but I’m ready for it.’ – Phil Taylor December 4, 2017 - Target are pleased to unveil, the Phil Taylor: Legacy, World Championship, Limited Edition. Phil...

We are pleased to announce the signing of incredibly talented Lorraine Winstanley. As a brand, we pride ourselves on consistently challenging the status quo to bring you revolutionary new designs, and now we plan to tackle the long ingrained gender...

We are giving you the chance to WIN this incredible World Champions Bundle, including: Signed Phil Taylor POWER 9FIVE G4 Darts Signed Raymond van Barneveld RVB 95 Darts Signed Stephen Bunting Darts Signed Adrian Lewis Pixel Darts All you have to do is...

Target's Rob Cross has taken the darts world by a storm in his unprecedented debut season in PDC darts. 'Voltage' has been playing with these darts for quite some time, and now it's time for you to get your hands on them. These 90% Tungsten darts are...

We all had a lot of questions about Rob Cross at the start of this year, but in arguably the most stunning debut season the PDC has ever seen, "Voltage" has been making a habit of answering them emphatically. Back when we first saw him, as an amateur at...

Target's Phil Taylor could not add a seventh Grand Slam Of Darts title to his collection in his last Wolverhampton campaign before retirement, as he was beaten by defending champion Michael van Gerwen in the semi-finals. The 16-time World Champion had been...

Target's Phil Taylor produced a stunning display to move through to the semi-finals of the Grand Slam Of Darts, with a clinical 16-4 victory over Grand Prix Champion Daryl Gurney. "The Power" shared the first eight legs with the world number four, before a...

#TeamTarget has two players through to the quarter-finals of the Grand Slam of Darts, after victories for six-time winner Phil "The Power" Taylor and new PDC sensation "Voltage", Rob Cross. Taylor was dominant in a 10-4 victory over Darren Webster,...

We interviewed 5 Times World Champion and Dutch legend Raymond Van Barneveld to give you guys more of an insight into one of the biggest players on the world stage: How many years have you been playing Darts? I've been playing since 1984 so it's been...

Target's Dave Chisnall suffered a narrow defeat to Lakeside World Champion Glen Durrant at the Grand Slam Of Darts, as the former finalist exited in the round of 16. "Chizzy" hit five 180s and averaged in excess of 96, but was beaten 10-8, meaning Durrant...

Rob Cross booked his place in the knockout rounds of the Grand Slam Of Darts, as fellow #TeamTarget members Phil Taylor and Raymond van Barneveld both proceeded as winners of their respective groups in Wolverhampton. Cross knew he needed to beat the BDO's...

Target's Stephen Bunting confirmed his place in the knockout rounds of the Grand Slam Of Darts, after winning all three of his group stages games in Wolverhampton. "The Bullet" finished top of Group F, following a deciding leg victory over Scott Mitchell,...

Target's Phil Taylor made it two wins out of two at the Grand Slam Of Darts, but had to survive match darts to do so against Robbie Green. "The Power" struggled on the doubles in the early part of the match, and despite hitting sparkling finishes of 93 and...

There were convincing wins for Phil Taylor, Raymond van Barneveld and Rob Cross - on an excellent start for #TeamTarget at the Grand Slam Of Darts in Wolverhampton. Six-time winner Taylor began his final campaign at the Civic Hall with a 5-1 defeat of...

We are pleased to reveal the new 2018 authentic dart shirts of Phil ‘The Power’ Taylor and Adrian ‘Jackpot’ Lewis. First up – Let’s talk about the new Phil Taylor 2018 shirt: Taking us back to the colours that Phil won his first World...

We are pleased to announce the signing of the incredibly talented Jack Vincent. At just 17 years old, Jack is youth captain for England, Winner of 2 silver and 1 bronze European Cup medals, and currently, plays for Buckinghamshire Senior County as well as...

We’ve had a busy few days here at the Target HQ, and are equally as excited to announce the signing of yet another passionate and determined young darts player, Jarred Cole. Also only 17, Jarred is already the Euro Cup Singles Youth champion, winner of the...

Allow us to set the scene…it’s the 18th of September, the night before the Target Product Launch, 2017. The full team here at the Target HQ headed over to the Manor of Groves hotel, where we were setting up until early hours of the morning, ensuring that...

16 times world champion and nearly 80 majors in total. The greatest player in the history of darts brings the curtain down on his career at the end of this year. Phil ‘The Power’ Taylor: from everyone at #TeamTarget, and players and fans across the world,...

With only 200 steel-tip and 200 soft-tip sets, Target are thrilled to welcome, The Third Edition of Elysian. The name Elysian was derived from ancient Greek mythology, meaning ‘perfect, delightful, glorious’. It’s the dart that defines perfection,...

Rob Cross got his first taste of darts when he was just 11 years old, but it wasn’t until he was 18 that he realised he was truly talented at the sport. Last year, Rob makes his breakthrough at the UK open, with a run to the last 32 as an amateur...

Since it’s inception in 1994, the World Matchplay hosted at Blackpool Winter Gardens, has been good to Phil Taylor. He won his first Matchplay title there in 1995, and he continued to win regularly until in 2014 he won his fifteenth. In July 2017, Phil...

We have signed yet another world champion, Raymond Van Barneveld. The 5 Times World Champion will exclusively use and promote all Target Darts products bearing his name and image until 2022. Raymond is one of the biggest players on the world stage, and...