We let the facts do the talking.

Would you rather buy ice-cream from an Eskimo or a Bedouin?

In the first of a two-part blog, Ahmad Itani, our COO shares this insightful piece on the evolution of Influencer communication as we know it, and how PR agencies may channel this new media amplification opportunity. More importantly, he will leave you with an intriguing question…

Ahmad Itani is the Founder & COO of Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the GCC. | www.cbpr.me