Working Assets Wireless becomes Credo Mobile

For you green techies out there, San Francisco’s Working Assets Wireless, is changing its name to CREDO Mobile to better reflect its progressive identify.

The niche mobile service, which resells Sprint access, has been a key part of Working Assets, the progressive company that donates money liberal causes. Working Assets has donated $56 million from its business in credit cards, long distance and mobile phone service.

But now CEO Laura Scher said she hopes she can take Working Assets’ vision to a wider audience through a relaunch of CREDO Mobile.

“By launching CREDO Mobile we are putting the belief that drives our business into our name, so we can reach even more people who want their everyday actions to become acts for social change,” Sher said.

In addition to donating a portion of a customer’s charges, CREDO Mobile is also making it easier for customers to stay on top of their progressive causes. The service is utilizing text messages, alerts and mobile marketing to help customers keep up with their causes and take direct action on them. The newly rebranded service goes live Nov. 4.