Broadcasters Donate Over $32 Million in Airtime for Opioid Awareness PSAs

We are grateful to the National Association of Broadcasters (NAB), and local radio and television stations and their broadcast network partners, who have donated more than $32 million in airtime for PSAs focused on opioid abuse awareness and prevention.

The effort includes airing Partnership-produced messages directing viewers and listeners to life-saving information, as well as PSAs produced in conjunction with NAB’s bi-annual Congressional PSA Campaign. Prior to the launch of the campaign, CBS TV Network, ABC-owned TV stations and iHeartMedia had already carried more than $15 million in Partnership PSAs.

“The effects of the opioid epidemic are tragic and far-reaching. I applaud local radio and television stations for their efforts to raise awareness and provide critical information on preventing addiction and abuse,” said NAB President and CEO Gordon Smith. “We appreciate broadcasters’ generous support of this important initiative and encourage stations to continue to access the online toolkit at NAB.org/addiction for facts and statistics related to the epidemic, as well as programming and community outreach ideas.”

Our President, Fred Muench added, “Broadcasters are a lifeline to communities in times of crisis, and they have played a crucial role in reaching families amidst this public health epidemic. We sincerely appreciate broadcasters’ collaboration in driving awareness of life-saving resources, like our free Helpline at 855-DRUGFREE, and look forward to their continued support in carrying new PSAs we’ll launch this spring.”