No room for freeway signs

Rocklin’s proposal to have not one, but three digital signs on its freeways is absurd.
Rocklin citizens and all others traveling on Interstate 80 and Highway 65 are soon to have increased traffic distractions, potential for accidents and possibly increased auto insurance rates.
Studies have shown that even two- to three-second distractions can cause injury and death.
With the current digital sign proposal, citizens will be subject to the distractions, the changing messages, and the lights—all for money.
Do we really need more gambling or auto advertisements on our public roadways?
Small businesses that utilize billboards will be priced out of the very expensive digital sign market. The energy to keep those signs “running” day and night is the exact opposite of energy-reduction efforts.
Jake O’Rourke, Loomis