Mia by Tanishq is fashioned for the woman who looks to jewellery to express herself. The charming collections are elegant and exciting, powerful and playful, trendy and tasteful, and fine as much as they are fun. Our necklaces, bangles, rings, pendants, earrings and bracelets are made to mirror the woman who asserts herself in every sphere of her life, and looks great while doing so.For the woman of today who is always on the move, Mia- Me In Action.

MIA ON WHEELS

To mark the launch of Mia in 2011, Tanishq came up with the innovative concept of ‘Mia on wheels’. A luxury bus drove women to work from select locations across Bengaluru. Women could register online on Tanishq’s social media platform to be part of this unique idea. During the bus journey, the women were offered a chance to try on jewellery from the Mia collection. The women were also treated to multiple feel-good services like foot massages, fashion tips from established stylists and designers, makeover sessions and photo shoots — all within the bus. A perfect example of integrated marketing, Mia on wheels was a much talked-about launch pad for the collection.

PINKATHON

Mia has associated with Pinkathon, the largest women’s only marathon to be held across 8 cities-Delhi,Mumbai,Bengaluru,Chennai,Pune,Hyderabad,Guwhati and Kolkata. Founded and led by Milind Soman, it is one of the most recognized and reputed international event (marathon) only for women.Average participation per City is around 10000 women with 70% from corporates.

MIA MY EXPRESSION

My Expression is Mia’s co-creation activity where participants were invited to submit an idea for Mia’s next collection.
To participate, users were required to register on www.myexpression.tanishq.co.in, and submit ideas, either as text, or as a picture or upload/paste the youtube link of their idea. The ideas were selected basis originality, innovativeness, degree of detail and ease of manufacturability. Initially, the ideas were voted by the public through an online vote, from which the top ideas contended in the Jury Selection.

Mia in News

Elle

Wedding Vows

Elle

Harper's Bazaar

Hindustan Times

Millenium Post online

NIE, City Express

Mia in News

The New Indian Express

The Pioneer

The Sunday Standard

The Nav Bharat Times

Bharat Diary

Kesari

Power of Voice

Pune Satta

Sakal Times

Sanjwarta

Yashobhumi

Yashobhumi

Morning India

The Telegraph

Samagya

Deeply rooted in values that celebrate the strength of the modern women, Mia by Tanishq sought to be a part of a movement that is all about bringing a radical change in the lifestyle of a working woman. And thus it embarked on a journey that propagates good health while sparking conversations around breast cancer with Pinkathon, a women's only marathon held across cities in India. This magnificent effort witnesses participation of 10,000 women per city, across 8 cities, who truly embody the spirit of empowerment beyond measure. Mia supports this movement as the title sponsor of its 5k run. To know more: http://pinkathon.in/

Mia by Tanishq launched My Expressions, an initiative chartered to co-create a jewellery collection in harmony with people that were inspired. The activity witnessed a whole lot of passion seethe out with designs that reverberated the vibes of individual styles and personas. 3,000 ideas and 40,000+ votes later, a new collection was born.

The modern working women of today have take on great strides and effortlessly so. Marking new beginnings with these awe-inspiring women was a session that sought to pamper them as the queens that they deserve to be. Mia by Tanishq was thus on a mission to breathe new life into the relentless spirit of these women by pampering them with spas, music, make-overs, and candid photo-shoots with the Mia collection. All this, with the Mia on Wheels, a luxury bus that carried them to work.