From Hasbro Star Wars:
Starting August 20, 2004 @ 8:00 PM EST, Hasbro's PLAYSKOOL division will begin auctioning the first fifty pieces from the initial production run of the new preschool Star Wars Jedi Force line on eBay. The figures up for auction, Luke Skywalker, Darth Vader, Chewbacca, and C-3PO and R2-D2, will feature a sequentially numbered label confirming the limited launch series and will be accompanied by a Hasbro certificate of authenticity. In addition to the figures, there will also be an X-Wing Fighter for sale exclusively on eBay this holiday season; the special editionX-Wing Fighter including Luke Skywalker with his light-up lightsaber and R2-D2, will be available starting Nov. 15, 2004, at a set prce of $30.
You can find the auctions here:
http://stores.ebay.com/Playskool-Toys
For information, check out the Hasbro Star Wars site or Playskool.com.