Tag Archives: new business launch

Branding + Marketing Tips for Starting A Successful Brand in 2016

If you don’t have great branding, you can’t compete. If you are launching a new business, your launch process will begin with branding and branding will be the DNA for each marketing initiative going forward. Types of branding: 1. Visual Branding – logo design, graphic design, web design, etc. 2. Perceptual Branding – customer experiences and associations with your product or services and employees. 3. Tactical Branding – how you market your visual and perceptual branding.