]]>Stop Collecting Connections and Start Connecting – Leveraging the Power of LinkedIn!

Do you have a LinkedIn account but rarely use it? Have you accepted connection requests and then done nothing more? Discover how to leverage your unique experience and existing relationships to increase your revenue, and powerfully market your business. This powerful session will teach you how to take your business networking to the next level with a clear LinkedIn networking strategy. LinkedIn can help you win new clients, build your professional reputation, and find ideal business partners – it is THE place for new opportunities!

At this powerful event you’ll learn how to:

Generate business by maintaining relationships and expanding your network

Make your profile complete and compelling, so that your ideal clients find you faster

Attract clients and connections by creating a powerful summary and headline

Effectively manage your time on LI with a daily action plan/checklist

Keep your name in front of your connections daily without being annoying

Whether you are a novice at using social media for your business or you consider yourself a pro – this workshop will be packed with tools and strategies you can beginning using immediately to grow your business. Specific topics covered are: Social Listening, LinkedIn, Instagram and Facebook Live. My LinkedIn session runs from 9:55am – 10:20am.

]]>http://onesmartcookiemarketing.com/2016/08/speaker-bam-social-media-success-summit-sept-13/feed/0Speaker – National Organization of Professional Organizers (NAPO) March 1http://onesmartcookiemarketing.com/2016/02/speaker-national-organization-of-professional-organizers-napo-march-1/
http://onesmartcookiemarketing.com/2016/02/speaker-national-organization-of-professional-organizers-napo-march-1/#commentsThu, 18 Feb 2016 21:38:43 +0000http://onesmartcookiemarketing.com/?p=2305Online Marketing and Conversion Turn your contacts into contracts! Getting people to your social media pages is not enough. As you allocate part of your daily marketing time to being visible on social media, you expect results. How can you convert your valuable online marketing time into real leads and actual customers? During this presentation, you […]

Online Marketing and Conversion

Turn your contacts into contracts!

Getting people to your social media pages is not enough. As you allocate part of your daily marketing time to being visible on social media, you expect results. How can you convert your valuable online marketing time into real leads and actual customers?

During this presentation, you will discover how to:

Create social media messages with a compelling “call to action” in each message

Determine if a “retweet” or “comment” or “share” is helping you gain visibility

Discover if you are using the right social media platforms for your target audience

Build relationships by using a simple sales funnel technique

This event will be held at the Bellevue Coast Hotel, 625 116th Ave NE Bellevue, WA 98004
Tuesday, March 1, 2016 from 6:00 PM to 8:30 AM (PM)

]]>http://onesmartcookiemarketing.com/2016/02/speaker-national-organization-of-professional-organizers-napo-march-1/feed/1Speaker – eWomenNetwork Snohomish County March 1http://onesmartcookiemarketing.com/2016/02/speaker-ewomennetwork-snohomish-county-march-1/
http://onesmartcookiemarketing.com/2016/02/speaker-ewomennetwork-snohomish-county-march-1/#commentsThu, 18 Feb 2016 20:19:56 +0000http://onesmartcookiemarketing.com/?p=2310Stop Collecting and Start Connecting – Leveraging the Power of LinkedIn! Leverage Existing Relationships to Increase Your Revenue Do you have a LinkedIn account but rarely use it? Have you accepted connection requests and then done nothing more? Discover how to leverage your unique experience and existing relationships to increase your revenue, and powerfully market […]

]]>Stop Collecting and Start Connecting – Leveraging the Power of LinkedIn!

Leverage Existing Relationships to Increase Your Revenue

Do you have a LinkedIn account but rarely use it? Have you accepted connection requests and then done nothing more? Discover how to leverage your unique experience and existing relationships to increase your revenue, and powerfully market your business. This powerful session will teach you how to take your business networking to the next level with a clear LinkedIn networking strategy. LinkedIn can help you win new clients, build your professional reputation, and find ideal business partners – it is THE place for new opportunities!

At this powerful event you’ll learn how to:

Generate business by maintaining relationships and expanding your network

Make your profile complete and compelling, so that your ideal clients find you faster

Attract clients and connections by creating a powerful summary and headline

Effectively manage your time on LI with a daily action plan/checklist

Keep your name in front of your connections daily without being annoying

This event will be held at Shawn O’Donnell’s, 122 – 128th St. S.E. Everett, WA 98208
Tuesday, March 1, 2016 from 11:00 AM to 1:30 PM

]]>http://onesmartcookiemarketing.com/2016/02/speaker-ewomennetwork-snohomish-county-march-1/feed/0Facebook News Feed – Have it Your Way!http://onesmartcookiemarketing.com/2015/07/facebook-news-feed-have-it-your-way/
http://onesmartcookiemarketing.com/2015/07/facebook-news-feed-have-it-your-way/#commentsThu, 16 Jul 2015 00:36:19 +0000http://onesmartcookiemarketing.com/?p=2285Have you ever wished you could customize who and what you see at the top of your News Feed when you log into Facebook? Well it’s your lucky day, because that dream just became a reality. Facebook announced changes last week including “See First” which allows you to move posts from select people and pages right to […]

]]>Have you ever wished you could customize who and what you see at the top of your News Feed when you log into Facebook? Well it’s your lucky day, because that dream just became a reality.

Facebook announced changes last week including “See First” which allows you to move posts from select people and pages right to the top of your News Feed, so you see their new posts immediately when you open Facebook. No more wracking your brain for who you haven’t checked up on lately, or what’s new with your favorite restaurant. Now with a few simple clicks, you can ensure the news that’s most important to you is waiting right at the top, like the perfect custom newspaper.

You may select up to 30 people/pages to designate as “See First” in your News Feed, making it much valuable and interesting, and saving you time from searching for what you’d most like to see. On those posts, you will see a blue star in the top right of their post reminding you why they’re at the top of your News Feed. Those starred posts do not stay at the top of your News Feed; after the first view they will return to their regular chronological spot in your News Feed.

The initial announcement was that this was just for iOS systems (your iPhone, iPad, etc) but I’m seeing it now on the website version as well. For this post, here’s how to set it up on your iOS device:

1. On your iPhone, log into Facebook and click the “more”button on bottom right of your screen.

2. Scroll down almost to the bottom of the list of choices and select “News Feed Preferences”

3. Select “Prioritize Who To See First”

4. Tap on the icons of people or pages you want to see first in your News Feed (a blue star will appear next to their icon; choose up to 30)

5. Click “done” and “close” to return to your News Feed

You may not see posts from your favorites right away, but once they post something new, it will be on top of your News Feed (with a blue star):

On the desktop version of Facebook, you can select the small downward arrow in upper right of your screen and scroll down to select “News Feed Preferences” Right now, I’m not seeing the customization option there like you do on the iOS app, but you can go to a specific business’s page and select “see first” option, and that will work too (see below)

This news is great for businesses, as they can help ensure their news is being seen by their fans – but the challenge is getting those fans to give one of their coveted 30 spots to your business! What are your ideas on how you can be sure you make the “top 30″ cut?

]]>http://onesmartcookiemarketing.com/2015/07/facebook-news-feed-have-it-your-way/feed/0Houseboat Living is Easy When You Follow These 5 Social Media Principleshttp://onesmartcookiemarketing.com/2015/06/houseboat-living-is-easy-when-you-follow-these-5-social-media-principles/
http://onesmartcookiemarketing.com/2015/06/houseboat-living-is-easy-when-you-follow-these-5-social-media-principles/#commentsWed, 24 Jun 2015 14:38:30 +0000http://onesmartcookiemarketing.com/?p=2265The bucket list is one item shorter this month, as we moved from our rental home near the beach in Edmonds, to leasing a beautiful houseboat (Homer, at right) on Lake Union near downtown Seattle. As we downsized and prepared for a major life-shift, many were envious of our “dream move” but some were also […]

]]>The bucket list is one item shorter this month, as we moved from our rental home near the beach in Edmonds, to leasing a beautiful houseboat (Homer, at right) on Lake Union near downtown Seattle. As we downsized and prepared for a major life-shift, many were envious of our “dream move” but some were also bewildered by our choice.

While I appreciate both reactions, I have been more fascinated by the number of parallels of live aboard life to life on social media. I’m sure that’s unrelated to the fact that I’m a social media consultant (LOL!) but there are a number of common principles – and maybe just good life lessons overall – that have made the transition easier. I constantly find myself thinking ” this is just like Facebook because…” or “that’s why you don’t do this on Twitter…” etc.

So just in case you too find yourself in a position to make a bucket list move someday soon, I’d like to share the five social media principles that make living on a houseboat a dream:

Mindful is Meaningful – Like it or not, most everything we do on the houseboat affects our neighbors in some way. There are common courtesies about noise and privacy (don’t stare in the window!), as our actions affect everyone directly. It’s also an ecological issue, as we’ve learned to be mindful of how much water we use and the garbage we produce. Have you ever heard of grey water? It’s the shower and sink water you use that gets dumped right back into the lake – yup, right where you swim and kayak. When we fully grasped that concept, we no longer let water run endlessly or put “garbage” or chemicals down the sink/drain because we know exactly where they’re going and don’t want to be bad citizens in our marina.

In social media, the same concept applies in knowing that what we put out there affects everyone, so we quickly learn to be considerate and respectful of our audience. Twitter has a built-in control as we only get 140 characters – we can’t waste a single one! But for those that retweet 20 things in a row, or share 10 posts on their Facebook wall in an hour, they swiftly experience the wrath of their community – right? We have to be mindful of the basic guidelines and not be wasteful with our actions, all for the good of our community.

Privacy is a Myth – When you live literally feet (or even inches!) from your neighbors, everything you do or say can be observed. Living in a close-knit community, we know everything is (or seems!) public and there’s no taking anything back. We’ve learned to monitor our behavior and honor the space around us closely, because it’s a shared experience for everyone. Someone is always watching… This is a big lesson to learn on social media, as many people struggle to keep their personal and professional lives separate, or hide certain info from certain people. However, remember that we joined social media platforms because we wanted to share and interact with others – not to hide things. Sorry to say, no matter our settings and restrictions, almost anyone can see whatever they really set their mind to finding out. So we adjust by putting out better content that we’d be proud for anyone (not just our audience) to see and learning to engage more with those we attract. As they say, if you wouldn’t want your mother to know something, don’t put it on Facebook!

Balance is Everything – Living on the water teaches you a great deal about balance, from how many people can come aboard to where they actually sit or stand! Items have to be secured to walls and tables, because the weather and waves change within minutes, and things may no longer be in place when you return! Life on the water is fluid (no pun intended), things are constantly moving and changing, and you must adjust constantly to stay balanced.

We demonstrate this principle on social media not only by the platforms we choose to participate in, but with how much “noise” we put out. There’s a balance not only in where we spend our time but with how much time we spend on each platform. We need balance in how much or how often we post, because oversharing causes people to unfollow us and too little content may mean they forget about us entirely.

Community is Key – In a houseboat community, everyone has to learn to get along as there’s little privacy (see above!) and engagement is essentially demanded. We rarely pass a neighbor on the dock without greeting them, nor would we watch idly if their patio furniture fell off the deck into the water. In a small marina, it’s a shared experience and people watch out for each other, all for the common good. “Who are you? Do you belong on the dock? What’s your story? Do you need to borrow a kayak? Here, use mine!” This is our communal space and people genuinely pull together and are generous with each other.

Similarly in social media, we work hard to build a community of caring, interested, motivated people and they need care and attention. We can’t ignore them for days, or choose not to respond to questions or comments. We learn to care about what our community wants from us and our goal becomes to determine how to deliver that and be a good member. We are constantly giving and making the environment a better place for our fans and followers.

Economy is King – I’m convinced no one needs as much “stuff” as they have! Even after we downsized to live on the boat, and were very proud of our minimalistic efforts, we found that we only use 4-5 cups and dishes, we wear the same few items of clothing, and we eat the same basic foods over and over! The things we gave away, sold, or put in storage are a distant memory and we’ve learn to use what we have on board and enjoy it. The funny thing is, it’s always enough.

In social media, this translates into not obsessing about how many followers we have or how many likes our posts get. Our goal is to post concise, quality content that people actually want, rather than an endless stream of our own propaganda. Quality not quantity! What we strive to attract are people who show up every day to consume what we have to offer, and are fully engaged with who we are. That’s really all you need…along with an awesome houseboat with a killer view of downtown Seattle – LOL!

So I’d love to hear your reactions to my parallel lives on the houseboat and social media – and I’d especially love to hear from you if you’ve ever lived on a house boat…we have so much more to learn!

]]>http://onesmartcookiemarketing.com/2015/06/houseboat-living-is-easy-when-you-follow-these-5-social-media-principles/feed/0Why is Facebook Hiding Your Fans in the Toilet Tank?http://onesmartcookiemarketing.com/2015/05/why-is-facebook-hiding-your-fans-in-the-toilet-tank/
http://onesmartcookiemarketing.com/2015/05/why-is-facebook-hiding-your-fans-in-the-toilet-tank/#commentsThu, 21 May 2015 18:05:42 +0000http://onesmartcookiemarketing.com/?p=2253Most of you have probably seen at least one – if not 10 – movies where a frightened person or criminal hides money in a sealed bag in a toilet tank. No one will ever think to look for something valuable there, right? Who looks in a dirty, disgusting, damp compartment? But of course their […]

]]>Most of you have probably seen at least one – if not 10 – movies where a frightened person or criminal hides money in a sealed bag in a toilet tank. No one will ever think to look for something valuable there, right? Who looks in a dirty, disgusting, damp compartment?

But of course their pursuers do look there, and of course they find what was being hidden. So Facebook has apparently decided to follow that reverse-psychology method by hiding your most valuable online commodity in a metaphorical commode. Say what? It’s true – the list of people and businesses that “like” your business page have been relegated to a dark and dingy hiding place in your settings, under the unattractive “banned users” label.

As a social media strategist, I work with businesses that are curious about who is following them, and it’s one of the most common questions I receive. Yet hardly anyone has any idea where to find this information, other than observing it incidentally (in their notifications) as people like their page. But in order to find a complete list, it will take you 3-4 clicks through a maze of menus to find your valuable fans hiding under a rock labeled “banned users.”

Why would Facebook bury this info in a labeled negative space? Would you expect to find something positive under “banned users”? And why are they hidden in the first place? For those businesses that want to understand their audience, do a giveaway, or give a return “like”, it seems crazy for Facebook to hide this valuable information.

But that is the current state of affairs, so let’s make it easy for you to find these gold nuggets of info and help you use them to your advantage.

First, while on your business page, select “Settings” from the far right menu bar.

Then select “Banned users” – I know, it’s crazy but the info is actually hiding under there!

Your Banned Users list is likely empty, but what you want to do next is use the drop down menu and select “People who like this” or “Pages that like this”

Now you have complete access to all those people and businesses who have signaled they’d like to stay in touch with your business.

The moral of the story is don’t let Facebook flush one of your most valuable assets – the people and businesses that want to know what you are up to! Know where to find this info and utilize those lists to cultivate your valued relationships. So I’d love to hear from you about other things Facebook is “hiding” from you, and I’ll be happy to track them down – go!

]]>http://onesmartcookiemarketing.com/2015/05/why-is-facebook-hiding-your-fans-in-the-toilet-tank/feed/1Speaker – Elance-oDesk May 14http://onesmartcookiemarketing.com/2015/04/speaker-elance-odesk-may-14/
http://onesmartcookiemarketing.com/2015/04/speaker-elance-odesk-may-14/#commentsThu, 30 Apr 2015 21:46:48 +0000http://onesmartcookiemarketing.com/?p=2246Putting the Social back into Social Media Social media is all about dialogue, not monologue! Social media is here to stay, but there’s more to these rapidly evolving platforms than just how many followers you have or how many messages you post. Building an engaged and responsive audience takes time, and building strong relationships is […]

Social media is all about dialogue, not monologue!

Social media is here to stay, but there’s more to these rapidly evolving platforms than just how many followers you have or how many messages you post. Building an engaged and responsive audience takes time, and building strong relationships is critical to your success online. In this workshop, you will learn the secret to using social listening skills to tune into what others need help with, and how to position yourself to be the solution. People buy from people, not brands they don’t know or trust, so it’s important to utilize “non-salesy” methods to keep the social in your social media presence.

You will also discover how to:

Develop a creative daily content strategy

Establish yourself as a thought leader in your industry

Leverage social listening skills such as hashtags and lists

Be “heard” in your industry through strategic messaging

This event will be held at the Columbia Tower Club, 701 5th Avenue , #7500, Seattle, WA 98104
Thursday, May 14, 2015 from 8:30 AM to 10:00 AM (PDT)

]]>http://onesmartcookiemarketing.com/2015/04/speaker-elance-odesk-may-14/feed/050% of Professionals on LinkedIn are Missing this Key Elementhttp://onesmartcookiemarketing.com/2015/04/50-of-professionals-on-linkedin-are-missing-this-key-element/
http://onesmartcookiemarketing.com/2015/04/50-of-professionals-on-linkedin-are-missing-this-key-element/#commentsThu, 30 Apr 2015 20:17:33 +0000http://onesmartcookiemarketing.com/?p=2224In the days when you were job hunting, did you ever send in just your resume as your application, with no cover letter? Or now as a business owner, would you respond to a potential customer with an email that only included a link to your website, with no introduction or verbiage? Of course not! You […]

]]>In the days when you were job hunting, did you ever send in just your resume as your application, with no cover letter? Or now as a business owner, would you respond to a potential customer with an email that only included a link to your website, with no introduction or verbiage?

Of course not! You always provide a cover letter, or give someone a description of your services, if you hope to get that person to consider working with you. It is your chance to make a great first impression and you don’t want to squander that opportunity.

The LinkedIn version of this proper introduction is called your summary, and more than 50% of professionals on LinkedIn have not created one! And before you panic, it’s okay if you don’t have one right now, because you probably didn’t understand the importance, so today we are going to create a creative and compelling summary for your profile!

Your summary provides a great opportunity to tell us your story. Without a summary, your profile reads like a boring resume and we have no idea how exactly you can help us. You are definitely more than the facts and figures of your past on a piece of paper (or computer screen). Also, your summary should not be a simple cut and paste of the “about us” page from your website. It should be tailored to this LinkedIn audience to capture our attention and compel us to contact you.

You could also consider your summary as a 30-second “elevator pitch” to keep it focused and short. What can you tell me in 30 seconds that would compel me to learn more about how to work with you? You are allowed 2000 characters here, but I wouldn’t suggest writing that long, since most people don’t want to read your whole life story! To give you an idea, my current summary is about 1100 characters (see lower in this post). There should be just enough information to get their attention and make them hungry to learn more.

Here are a few key points as you write your summary:

Include your keywords (multiple times is fine)

Make it original and memorable (make me care!)

Write in the first person (like you would talk to me – “I am…” not “John is…”)

Speak to your target market (show how you can make their life better)

Include a “call to action” at the end (what do you want people to do next? Call me, email me, visit my website, etc)

Some of you may work in industries where it seems difficult to write a creative and compelling summary, so I’d like to share this example from the Vice President of a large corporate bank. Does this person sound like a boring and stuffy corporate banker that you’d hate to work with?

I think that is a great example of telling your story, helping me understand who you are, how you can help me, and why I should let you help me. This summary also follows my general guideline of writing 4-5 paragraphs, using this simple structure:

Who you are

Who you serve

How you help them

Why would they want to engage with you

Call to action (so I don’t have to hunt down your contact info if I’m ready to hire you!)

Believe it or not, I’m still working on perfecting my summary too (!) as my target market is changing right now. In fact, just doing this exercise has motivated me to get it done ASAP! But for now, here’s a breakdown of these five guidelines and how I’ve employed them (my keywords are highlighted):

In summary (see what I did there?!) telling your story in a memorable, compelling and brief fashion is infinitely helpful in attracting your ideal clients.. Your summary is one of the two most important areas of your profile, and makes a strong first impression of you and your business. Take some time today to revise your current summary, or to finally create a summary, and get yourself in the “right” 50% of professionals on LinkedIn!

Take the 30 Day LinkedIn Challenge!

Do you wish someone would take you by the hand and provide simple, step-by-step actions to complete your profile and activate your online network? My 30 Day LinkedIn Challenge will help you master the basics of LinkedIn by providing 30 easy, actionable steps that culminate in a optimized profile that delivers results. You’ll receive one email per day, detailing one specific step or activity to accomplish that day, and enjoy access to a private LinkedIn group for support, advice, and networking.

]]>http://onesmartcookiemarketing.com/2015/04/50-of-professionals-on-linkedin-are-missing-this-key-element/feed/0Don’t Quit Twitter – Just Make a List!http://onesmartcookiemarketing.com/2015/04/dont-quit-twitter/
http://onesmartcookiemarketing.com/2015/04/dont-quit-twitter/#commentsThu, 09 Apr 2015 21:22:40 +0000http://onesmartcookiemarketing.com/?p=2193We get it – Twitter can be overwhelming and the sheer volume of information scares away most rookie users. But what if there was a way to channel all that information into a manageable and structured format, so you could actually see what matters to you in your limited, valuable time? One of my favorite analogies […]

]]>We get it – Twitter can be overwhelming and the sheer volume of information scares away most rookie users. But what if there was a way to channel all that information into a manageable and structured format, so you could actually see what matters to you in your limited, valuable time?

One of my favorite analogies is that Twitter is just like your big screen TV at home. Imagine you come home from work, turn on the TV and it scrolls through the channels by changing to a new channel every second – like a slot machine gone wild, that never stops on anything! You would probably tear out your hair and shut the thing off, right? Information overload!

Your Twitter timeline can be similarly overwhelming. As all the messages from all the people you follow scroll by constantly all day in your main Twitter feed, how could you ever focus on anything? You can’t, and this is where people often abandon their efforts to understand and use Twitter.

So, back to your TV, what if you only want to watch ESPN? Or Food Network? Or Sesame Street? The TV gods and cable providers have made that easy by providing a large variety of channels dedicated to various interests – differentiation makes choosing manageable. Translating that to your Twitter timeline, you can create your own lists (channels!), categorizing people you are following into smaller groups, like vendors, clients, media, friends, sports, etc.

Once you’ve created your own custom lists, you can skip the overwhelming “all tweets” timeline and jump right to a list of only your customers, or competitors, or whatever category you select so you can get the news you need right at that moment. It also helps you focus, allowing you to concentrate on info you need right then.

This is the one task that could actually save you from abandoning Twitter. Are you game to take it on?

CREATE YOUR LISTS

Where to find your lists

To create your first list, go to your Twitter profile page (i.e. www.twitter.com/karenrosenzweig) and click on “Lists.” Then select “Create list”on right side of screen. Enter a name for the list, and select if you want the list to be public and seen by anyone (e.g., local restaurants, food media, food vendors) or if you want the list to be private and only viewable by you (competitors or other research purpose). Click “Save list” and you now have a list.

How to add people to your lists

Adding people to your lists from “following” page

To add people to your list, follow the instructions on that screen (on right). I find it easier to go to my “following” page, and add people to lists that way. Once you are on your “following” page (bottom right image) click the small gear icon next to the blue following button, and add the person to the appropriate list.
I find it’s much easier to add people to lists as I follow them, so I can access them easily later.

To view your Twitter lists, go back to your Twitter profile page (i.e. www.twitter.com/karenrosenzweig). Click on “lists” just below your cover photo. As you scroll through your lists daily, what should you be looking for?

Sample twitter list view

You’re looking for info that might be of interest to your followers or you could compliment someone, or you could ask and/or answer questions. You get the idea. What could you share that your followers might have missed or would make them grateful to you for sharing? This adds value to your relationship, and keeps you top of mind with them.

If you see something interesting or newsworthy as you scroll the lists, you can retweet it or reply, showing your support. That’s why people are on social media: they want input and love feedback.

The bottom line is that if the massive “all tweets” feed is overwhelming you to the point of quitting Twitter, try creating some lists to organize those you follow into tidy little channels. It will make it much less stressful to find information and save you quite a bit of time – especially if you are prone to going down the rabbit hole to chase random thoughts on Twitter!

NINJA TRICK

You can make life easier by subscribing to lists that others have already created (must be public lists). For example, I have a list of 500+ restaurants and chefs in Seattle and you could simply choose to “subscribe” to that list, rather than creating your own, saving yourself tons of time. Once you subscribe to my list, it will appear on your lists, so it’s easy to access later.

Once you are subscribed to others’ lists, they’ll show up in the same area with all the lists you’ve created. The one downside to following a list created by another person is if they remove that list, you lose the list too. So in your free time (ha ha) you might want to create your own list, so you can curate that yourself.

SO, I’d love to know how – and if! – you are using Twitter lists. Please leave a comment below and feel free to ask any questions I didn’t answer in this post. Thanks and happy list-making!

]]>http://onesmartcookiemarketing.com/2015/04/dont-quit-twitter/feed/030 Day LinkedIn Challenge April 9 – May 8http://onesmartcookiemarketing.com/2015/04/30-day-linkedin-challenge-april-9-may-8/
http://onesmartcookiemarketing.com/2015/04/30-day-linkedin-challenge-april-9-may-8/#commentsThu, 09 Apr 2015 17:21:41 +0000http://onesmartcookiemarketing.com/?p=2189The 30 Day LinkedIn Challenge will help you master the basics of LinkedIn by providing 30 easy, actionable steps that culminate in a optimized profile that delivers results. Think of this Challenge as your key to managing your online reputation and earning top-of-mind awareness with your connections. This Challenge was created from the input of hundreds of […]

The 30 Day LinkedIn Challenge will help you master the basics of LinkedIn by providing 30 easy, actionable steps that culminate in a optimized profile that delivers results. Think of this Challenge as your key to managing your online reputation and earning top-of-mind awareness with your connections.

This Challenge was created from the input of hundreds of my workshop attendees who learned to make LinkedIn an effective, daily practice for establishing their business visibility. The Challenge begins Thursday, April 9 and is available to you at the special introductory price of only $47!

Here’s what’s in store for you over the 30 Days:

You’ll receive one email per day from April 9 through May 8, detailing one specific step or activity to accomplish that day

Each step or activity will be described in detail, allowing you to quickly implement the task, and be ready for each subsequent step.

You’ll have access to a private LinkedIn group where you can ask me questions, share success stories, and network with other Challengers

You’ll own a complete, All-Star profile that is optimized with keywords to earn you attention, recognition, and more sales.

You’ll learn the “right way” to invite people to connect, determine WHO you should connect with, how to give/ask for recommendations, and how to maximize your time with Groups.

You’ll master the 80/20 rule of posting content, discover creative ideas fordaily updates, and unlock the value of “publishing” posts to create top of mind awareness in your industry.