Great article showing the incredible rise in San Francisco rents over the past few years. Unbelievable!

In San Francisco, the median rental price for an apartment reached $3,295 in June 2013. During this most recent quarter in San Francisco, a one bedroom will cost you $2,795, a two bedroom $3,875, and a three bedroom $4,750.

So what used to be Caffeinated Comics (crappy comic shop, even crappier cafe) and then some other nameless, forgettable coffee shop is… another coffee shop! This time they claim to be an actual roaster, but unlike Four Barrel, no evidence of any roasting may be observed from the street.

The truth is that the location is cursed. Like the old Watergate/B4 spot on Valencia Street, the corner now occupied by Tierra Mia should be strategic and great for business—it’s sandwiched right at the intersection of Mission and Valencia—but it’s absolutely not. I put it down to the building; too much uninviting light-colored tile.

Personally, I can’t see yet another undifferentiated roaster making it in the long run. Anyone brave enough to try them?

[UPDATE] It looks like Tierra Mia is a SoCal-based roaster with seven locations down there. Their Mission location is their first foray into NorCal. I’m still not a fan of the visual style of the outlet.

Well, maybe not a phoenix. In fact it looks like Pizza di Mano all over again, except this time with a bocce ball court and beer garden. While hardly groundbreaking in its conceptual design, perhaps—just perhaps—this will be enough for the location to actually make a go of it.

For the record, Rustic has not yet opened. No doubt you’re ready to pencil the date into your calendars. In the meanwhile you can peruse the menu in the window. It contains a lot of pizza.