For example, the photo below was shot on RICOH GR II, positive color film JPEG preset, with a flash, further added contrast in Lightroom.

Kyoto, 2017 #cindyproject

The aesthetic is an integral part of photos, because you can shoot a very similar composition, yet how you process the photos and the settings you use will totally change the photograph:

3. Why is the aesthetic important?

Kyoto, 2017

The aesthetic in photos is important because:

The colors, tones, and look of your photo will determine the mood and emotion in the photo.

The aesthetic of the photo will determine a sense of time/place (for example, gritty black and white photos remind you of a nostalgic past– whereas a more ‘digital’/clean looking color photograph will look more present/modern.

Aesthetics in photography are interesting, because when people say ‘image quality’, I think they are referring to aesthetics. There is no such thing as ‘better’ image quality, or “high image quality”. They just look different. And aesthetics are all personal to the viewer — what looks beautiful to you won’t look beautiful to someone else.

But it is evident– the aesthetic of the camera you use makes a massive different. Let us compare the aesthetic of a phone camera versus a digital medium format camera:

5. How to create your own aesthetics in photography

The most important thing in photography is for you to make photos that YOU like to look at! This means making photos that YOU consider beautiful in your own eyes.

This makes post-processing extremely important. And of course, you cannot post-process a poorly composed photograph and suddenly make it a strong photo. Even a photo that is purely “aesthetic” must have a strong composition:

6. Composition and aesthetics are BOTH important, but different things.

Kyoto, 2017 #cindyproject

Thus I believe that composition and aesthetics are two separate things– but you need a strong composition and a beautiful aesthetic to make a great photograph, which means:

When you are shooting a scene, experiment with different angles, perspectives, distances, exposure-compensations, flash/no-flash, and different framing. Don’t just shoot 1-2 photos, “work the scene” (ideally shoot 30, 40, 50, 100+ photos of the same scene to shoot the best possible composition of the scene).

Experiment with different cameras and photo-equipment, to create an image that you consider beautiful. Then you must also figure out how to create a good recipe in your post-processing (create presets) to apply to your photos.

7. How to make a great photograph

Uji-Kyoto, 2017 #cindyproject

The simple formula:

To make great photos:

Use a camera and lens which has an aesthetic you like,

Shoot the scene a LOT and make the best possible composition of the scene,

Post-process the photo until it looks beautiful in your eyes.

This means:

Never stop experimenting with your equipment, and never stop shooting photos, and never stop processing new photos.

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