Content Isn’t King; It’s Queen | LinkedIn

25012013

If you want your customers to listen, you have to have something to say. And if you want to have something to say, you need to be able to listen. Because it you’re not listening, then you’re not going to be saying what people are interested in.

■ Into relationships: Content is how people experience your brand so the content equivalent of a one-night stand won’t cut it for the long-term relationships brands need to thrive.