What's the difference between what people, or things created by people,say and what they mean? Why is that difference often so great? This blog about media,the psychology of consumer behaviour, visual communications,and the strange cultural history of advertising will investigate what things say and what they mean and what that says about the strange strange world that is us.

Psychology of Consumer Behaviour | Scoop.it

Wednesday, September 22, 2010

Advertisers want to CAPTCHA you!

You've probably experienced these strange distorted words when you want to go deep into a website. Called CAPTCHAs an acronym for Completely Automated Public Turing test to tell Computers and Humans Apart that's pretty much what they do-make sure you are a human.

I have to admit, I often have to go through several different CAPTCHAs before I get the right answer so I wonder if I'm less human or a little computer.

One thing for sure, when you try to solve one of these things your attention is focused, and that is precisely why advertisers want to get into the CAPTCHA.

Adage reports that Solve Media has created a technology that would allow advertisers words or names into the CAPTCHA. The new style of ad is called a type-in.

To the naked eye they are easy to read compared to the old style, but apparently there are variations in pixilation and no two will be identical.