Ganni's mission is simple: to fill your wardrobe with easy-to-wear style staples that you'll return to time and time again. A collection of effortless wrap dresses, tongue-in-cheek printed T-shirts and cult accessories encourages a playfulness and individuality that defines the cult label’s take on Nordic design.

Since launching in 2000, Ganni has grown to become a fashion force to be reckoned with. In 2014 the Copenhagen-based label was voted "Brand of the Year" at the Danish Elle Style Awards, strengthening its position as the go-to brand for Ganni Girls like Pernille Teisbaek, Stella von Senger and Leandra Medine.

Ganni

Printed T-shirts, effortless wrap dresses and must-have cowboy boots are just a few of the items that fill a Ganni Girl’s wardrobe. Embrace the cult Danish label’s insouciant aesthetic, adding a covetable collection of clothing, bags and shoes to your edit.