I was referred to an attorney by a medical testifying expert I know. Because of that referral, I got right through to the attorney and thought “this is going to be easy.” I couldn’t have been more wrong. After briefly discussing my CLNC® services, he responded “I have been doing this for 35 years myself. There is no way you can do a better job than I do.” I acknowledged his expertise as the attorney and then proceeded to explain how I could save him time and money by screening his cases first before he sent them to expensive MD experts. He didn’t bite.

There’s a lot of buzz on the Internet concerning All-in-One computers. If your busy legal nurse consulting business has kept you from seeing one of these and you don’t know what they are, an All-in-One is a computer that consists solely of a really big monitor, keyboard and mouse. Unlike most desktop computers, there’s no tower; the complete footprint is that of a large monitor. The hard drive, optical (CD/DVD) drive and generally high-quality speakers are built right into the display unit. USB, FireWire ports, microphone and headset jacks are discretely built into the side and back of the unit.

This weekend I am privileged to be presenting the Women Embracing Leadership events with Stedman Graham. I confess that when I was a young nurse “leadership” was a word that didn’t get my juices going. It was too traditional and boring for this renegade nurse who didn’t fit in an institutional hospital environment.

You know that thing you have always wanted to do? I confess I am often perplexed by a person who can never for the life of them achieve a goal they’ve set for themselves. They set the goal, they want the benefits of achieving that goal and then that’s the end of it.

I recently installed a new piece of freeware on my laptop. Freeware is software that doesn’t cost anything. In other words, it’s someone’s gift to the world – think of Firefox as an example. Quite often freeware is open source software, which means that after the creator gives up trying to fix the bugs in the program, he or she puts the source code on the Internet and lets other people turn it into something reliable. Again, think Firefox.

Exhibiting is one of the most effective marketing strategies for Certified Legal Nurse Consultants, but only if you follow-up. After any event (seminar or conference), the attorney-prospect is going back home to his hectic routines. No matter how much you hit it off in person, you will need to be persistent in your follow up to recapture the attention you had when the attorney was thinking about you and your CLNC® services, not about upcoming depositions, trials or briefs.

I recently brought an idea into a quarterly all-day executive meeting fully expecting us to spend substantial time discussing it. We did, but not in the way I expected. That one idea stimulated a discussion that took the entire meeting and led us into a completely different direction. By the end of the day, we landed on a new and improved idea, one that was much better than my original.