"Fish and chips has a special place in my life. Every Friday throughout my teens after a long week, my mum would be bringing in the fish and chips.

"And I've only gone and married a girl from up north. She's from Grimsby which is a fishing town and they have really famous fish and chips there.

"I want to shout out the place - it's called Steels. Big up Steels."

Steels' fish, chips and mushy peas

Despite Grimsby and Cleethorpes being somewhat of a "pilgrimage" to reach from London, Jax has been a loyal customer at Steels for a number of years.

He added: "Every time we go to visit her family I go there. I get the jumbo. It's not crazy expensive but you get the bread and butter and the fish and chips, and it's just glorious.

"It has now become such a tradition that I reach Steels every time I go and now every relative in her 25-piece family buys me Steels vouchers, which I now collect and treat the whole family at Steels."

The 31-year-old says he imagines "Mr Steels" to be "a mysterious man that has a strong passion for fish and chips."

Ian, said he wasn't too sure about the mystery aspect but said Jax is "spot on" about having a deep passion for the dish.

"My perfect hangover day would be to wake up at 12 because you don't want to feel like the day has disappeared because you want it to be sunny," said Jax.

"You want to be hungover where you're not painfully hungover, but you're just nonchalant.

"You're just like eyyy, and then you saunter up to the fish and chips shop bro and you're just chillin'.

Though some details have changed since this picture was taken, Steels remains much the same as it was years ago

"I like to eat fish and chips in a restaurant. This fish is impressive, the batter is not too thick, it's not too thin and it's not too alcoholic and all that.

"It's just nang.

"And then the chips are in abundance and that's what you need. But it's the environment you've got - it has had the same staff there for like 25 years and they come over and they just know.

"It's like a cuddle with each bite. If there's one meal I could eat for the rest of my life, it's probably fish and chips."

Rob Cox has been at Steel's Cornerhouse Restaurant for 43 years while Hazel Patterson completed 50 years in September 2018 (Image: Submitted picture)

Ian and Steels' long-serving staff are "overwhelmed" with Jax's response to their restaurant, saying "he's a genuine customer who is a lovely man".