Category: levi’s

Here's a brief round up of some of the freshest work from the wide world of the Wieden+Kennedy network this week.

The miracle of imagination,

The marvels of earth, sea and sky,

These wonders untold are ours to behold

In the funny world, the sunny world,

The wonderful world of, er, Wieden+Kennedy.

F R O M W+K A M S T E R D A M

Nike Turkey | Human Printing PressTo motivate the youth of Istanbul to get moving, W+K Amsterdam created The Human Printing Press, designed and built to capture the movements of athletes and transfer them onto paper to create a series of totally unique ‘Made by Movement’ posters.

In the online film, young amateur athletes are teamed up with Turkish pros. Together they power the printing press and make the limited edition posters.

Challenges issued via an online hub and Nike’s social channels offer a chance to earn posters signed by the athletes who made them. See how it was made over here.

EA Sports | We Are FIFA 14The campaign compares the scale of the FIFA universe to an armada of football fun, made up of lounges, couches and apartments, starring Lionel Messi, Gareth Bale, Stephan El Shaarawy, Tim Cahill, Javier Hernandez ‘Chicharito’ and Drake.

The 'We Are FIFA 14' journey continues online with the FIFA 14 World Tour, a website taking the form of an interactive 3D map that incorporates a further series of short celebrity films.

Heineken | Final Instalment of 'Dropped'W+K Amsterdam has just released the final episode of the very popular 'Dropped' campaign for Heineken, which follows men who have been plucked out of their daily lives and dropped far from home into the great unknown – places like Cambodia, Alaska and Poland.

In the last grueling test, two unsuspecting guys are dropped on a desert island in the Philippines, handcuffed to each other and with only one survival kit between them. The castaways quickly realise that if they are to succeed in their adventure together, they have to build a friendship.

Levi’s® Revel Jeans | Let Your Body Do The TalkingThis campaign aims to make encourage women to try on a pair of new Levi’s® Revel Jeans, possibly the best-fitting jeans – whatever your body shape – in the history of denim. The campaign comprises a TVC…

…and a print ad, an innovative 360 degree photo booth…

…and a site that lets consumers see and experience the body language of confident women.

The campaign comprises 20 films, each one a surreal story that requires the viewer to interact with the screen by making phone calls in a bid to win a prize of smartphones or cash. The campaign will be online until October 12. Check it out here.

Wieden + Kennedy has been named lead global creative agency on the Levi’s business.

Wieden + Kennedy has been named lead global creative agency on the Levi’s business.

W+K has been named lead global creative agency on the Levi's business. Scan above from Campaign. Here are a couple of examples of the fine work our Portland brethren have been doing on the account.

The plight of the American Rust Belt is obvious in places like Braddock, Pennsylvania. A former hub of America's industrial might, the steel township just outside of Pittsburgh suffered immense decline as U.S. steel and manufacturing industries collapsed. Subsequent drug-crime epidemic and economic downturns have hastened its degeneration in recent years. But the battle has just begun. With folks like Braddock's mayor John Fetterman, and the backing of Levi's, Braddock and cities like it will soon see better days to come.