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It was a tough year for mangoes, and rougher than we expected for the Southern Blush. The crop was small to start off but then we got rain, and more rain, and more rain. There is only so much juicy goodness they can hold. A large portion of the fruit literally split open on the trees.

There will be no more Southern Blush shipments and they will be very limited at the Farm Stand.

In addition, Erickson Farm is reporting that there will be NO Keitt crop this year....

THE Greek founders of philosophy constantly debated how best to live the good life. Some contended that personal pleasure is the key. Others pointed out that serving society and finding purpose is vital. Socrates was in the latter camp, fiercely arguing that an unvirtuous person could not be happy, and that a virtuous person could not fail to be happy. These days, psychologists tend to regard that point as moot, since self-serving “hedonic” pleasures generate the same sorts of good feelings as those generated by serving some greater “eudaimonic” purpose. However, a study just published in the Proceedings of the National Academy of Sciences, by Barbara Fredrickson, a psychologist at the University of North Carolina, Chapel Hill, and her colleagues suggests Socrates had a point. Though both hedonic and eudaimonic behaviour bring pleasure, the eudaimonic sort also brings health.

IMO NOTE:Unlike the successful Avocado Board Coop Promotion with Subway chain of Restaurants, the NMB has been lacking in creativity and has yet to score a "high visibility" ad campaign for mangoes in the USA in spite of having squandered tens of millions of dollars in the past 8 years ...The Subway chain has launched mango on the menu and the NMB is no where to be seen.

Subway launches mango chicken lunch option

01 August, 2013

By Antonia Hawken

Subway has launched a new limited-edition mango chicken as part of its reinvigorated lunch option.

The mango chicken option will be available in the brand’s The Subway Lunch from today for eight weeks on a sub, flatbread or salad with any regular drink for £3. The launch ties in with the Subway’s ‘My Sub, My Way’ slogan.

Recommended as being best served cold, the new flavour on a sub or flatbread contains one of the recommended five portions of fruit and vegetables a day. As a salad, it contains two portions.