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Universal Music Group (UMG) Partners With PlayPhone

Music Tones From World's Largest Digital Catalog Now Available via Wal-Mart, Best Buy and BET

SAN JOSE, CA--(Marketwire - October 22, 2008) - Universal Music Group (UMG), the world's
leading music company, and PlayPhone, Inc. (www.playphone.com), the global
mobile media company, today announced an agreement to offer real music
tones from UMG's market-leading roster of superstar artists through a
number of PlayPhone's mobile entertainment destinations, including
Wal-Mart, Best Buy and BET.

"We are delighted to be partnering with PlayPhone," stated Rio Caraeff,
Executive Vice President of UMG's eLabs. "Their commitment to expanding the
mobile space, along with our vast catalog of chart-topping artists, creates
a great opportunity to innovate and deliver new ways for consumers to
explore and enjoy our content."

"PlayPhone has built the best branded catalog for mobile entertainment and
is pleased to now make available real music tones from UMG's A-list artists
to mobile consumers," said Ron Czerny, founder and chief executive officer
at PlayPhone. "As mobile consumers continue to make the jump from the last
of the polyphonic handsets to more-capable rich media devices, it is
important that we round out our catalog to make sure they have access to
the best selection available."

PlayPhone gives consumers access to a new and exclusive media catalog
spanning audio, video and gaming content from all four major music labels
and their artists, game publishers and media companies such as SONY BMG,
EMI, Disney, Vivendi , and Sony Pictures Entertainment. In addition to
operating its consumer-facing mobile destination at PlayPhone.com,
PlayPhone powers mobile content destinations and promotional offerings for
entertainment and retail brands including Wal-Mart, ABC Television, Sony
Pictures, SonyBMG, Cartoon Network, Adult Swim, Sega, Real Networks, iPlay
and many more.

About Universal Music Group

Universal Music Group is the world's leading music company with wholly
owned record operations or licensees in 77 countries. Its businesses also
include Universal Music Publishing Group, the industry's leading global
music publishing operation.

Universal Music Group's record labels include Decca, Deutsche Grammophon,
Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music
Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury
Nashville, Mercury Records, Philips, Polydor Records, Universal Motown
Republic Group, Universal Music Latino, Universal Records South, and Verve
Music Group as well as a multitude of record labels owned or distributed by
its record company subsidiaries around the world. The Universal Music Group
owns the most extensive catalog of music in the industry, which includes
the last 100 years of the world's most popular artists and their
recordings. UMG's catalog is marketed through two distinct divisions,
Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing
(outside the U.S.). Universal Music Group also includes eLabs, its new
media and technologies division; Bravado, its merchandising company;
Twenty-First Artists, its full service management division; and Helter
Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and
communications company.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media company
present in over 25 countries throughout North America, Europe, Asia and
Latin America that provides cutting edge personalization and entertainment
content in English and Spanish to mobile consumers anytime, anywhere.
PlayPhone founded the direct-to-consumer mobile media distribution standard
in 2003 and continues to establish new means for delivering wireless
entertainment. PlayPhone is based in San Jose, Calif. and is funded by top
venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture
Partners.