Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul.

Brand storytelling isn’t just history, it’s more to the holism of how a person experiences a brand as a sequencing of contact points, the journey from a website, to print catalog, to place, made in and for brand.

SCAN THIS QR CODE WITH YOUR PHONE

Written by

Founder Arvindra Consulting. Arvindra has been a serial intrepreneur and entrepreneur. He launched several ventures for Unilever India, Sony Pictures UK and ZEEL India. He was among the first internet entrepreneurs and founded India.com in 1999. To know more http://www.arvindrakanwal.com/