Stop words, you say? What in the name of information overload is a stop word? In a nutshell, stop words are words Google overlooks when it’s ranking your website for SEO. Words like what, when, who and where, as well as small words like the, an, of and or.

As the advancement in technology continues to develop and we become ever-more reliant on the convenience of smartphones, tablets etc. it is virtually inevitable that we will use the Internet & our devices to carry out more and more of our daily practices.

Google has thrown a spanner in the works for the average internet marketing specialist; so we’ve had to search through our toolbox to find: the root of this alteration, how this will grow to affect companies like us, and how we can combat this issue so that we and similar businesses continue to flourish.

When building a website it is important to use the right words with SEO. It is vital you use word that users would search for. For example don’t use “Peak of Everest” Use “What is the height of Everest?” because people will type that. On the other hand doing things like having your content in plain text not just PDF and Include business hours and services will have a good impact.

When undertaking a marketing campaign many businesses and agency's take a blanket approach, being of the mindset that if you get in front of enough people with your product then you will convert some sales. To a certain extent this is true, but there are two questions that you should ask yourself when marketing especially to a specific geographic area.

Alexa Traffic Rank is traffic rank of a site. The traffic rank is based on 3 months of historical traffic data collected from the users of Alexa Toolbar. Also combined with different traffic data source and page views. Alexa also counts the number of visitors and number of page views of all the sites for Alexa traffic rank.

This question seems quite easy to answer, word of mouth is by far the strongest form of advertising surely. After all you have a happy customer sending a qualified customer who is in the market for your products and services straight to your door at no cost to you. People telling people about your great service has to win hands down right? Well yes but without internet presence that reflects your standard of service or without information that is key to a customer making a decision to buy, or if you can't be found via a Google search easily word of mouth can be useless. I mean there can't be that many "Smith and Son's" around can there?

Many laymen hear the phrase "Search Engine Optimisation" or "SEO" and they think Computer hocus pocus jargon! and think anyone who understands the term or can get a website to appear on google must be some kind of nerdy wizard with a digital brain. This of course isn't true, anyone can achieve results from small simple actions. It's like changing the oil in a car, you probably didn't know how until someone told you, but once you knew, you realise you could have probably figured that out for yourself.

The owners of Yellow pages used to turn over Billions now they are in massive debt & struggling (see this article from the telegraph) Why has a household name with such market dominance found it's self in so much trouble? Well in short the story goes like this.... back in 2002 when the general public where starting to get to grips with the internet the google maps listings used to be provided by Yell and link back to businesses on Yell.com. Yell were having significant success through yell.com and 10's of millions of visitors via Google every month, in their opinion the paper based directory would never die and they where to be kings of the internet, this isn't quite how it happened.

Stimulative advertising is an advertisement that a prospective buyer see's by chance and is stimulated into contacting the advertiser and/or purchasing the product. Things like bill boards, news paper & magazine advertising, T.V. advertising & radio advertising are all forms of stimulative advertising.