Fan Frenzy Explodes in the Final Days before EA Launches Dead Space 3

Thrilling Epic Space Adventure Sees Close to 2M Demo Downloads — A
Franchise Record, Just Days before Hitting Store Shelves

REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The message boards are on fire and social channels are buzzing. Dead
Space™ 3 hits retail shelves on Tuesday and already fans are out in
full force, demonstrating their excitement for the game. Electronic Arts
Inc. (NASDAQ: EA) announced today that the Dead Space 3 consumer
demo is being enjoyed by close to two million players this weekend
across Xbox Live® Marketplace and the PlayStation®Network, a double
digit increase over Dead Space 2. Fans are sharing their
enthusiasm for the game across all social channels. Last week alone, EA
saw more than 100,000 mentions of the game across social media, and
earned close to 90,000 new "likes" on Facebook, bringing the total Dead
Space community on Facebook to 1.4 million. Retail indicators
suggest that pre-sells are ahead of expectations and game critics have
also spoken, placing the title on more than 30 "Best of 2013" lists. In
all, Dead Space 3 is in position to become the first big
blockbuster of 2013 when it launches this Tuesday.

The Dead Space 3 demo offers players early, free access to the
game that critics worldwide have recognized for incredible craftsmanship
in horror, action, suspense and sound design. In the demo, players are
plunged into deep space as Isaac Clarke, and his co-op companion
Sergeant John Carver, crash land on an unforgiving ice planet teeming
with deadly Necromorphs. The demo, like the game, boasts a
spine-tingling single-player campaign that can also be experienced with
a friend in co-op, and the most sophisticated weapons crafting system of
this generation. On the Xbox 360® videogame and entertainment system,
players can add voice to the experience and amplify the immersion with
Kinect™.

Dead Space 3 launches in North America on February 5 on Xbox 360,
PlayStation®3 computer entertainment system and the PC via Origin.com
and on February 8 in Europe. Pre-order the PC digital download version
of the game on Origin.com
and receive the original PC digital version of Dead Space* at no
additional costs. Follow us on Twitter at: www.twitter.com/deadspace.
Become a fan on Facebook at www.facebook.com/deadspace.
For additional information and news, visit www.deadspace.com.
Additional information and assets are available at http://www.info.ea.com.

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 275 million registered
players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission. "PlayStation" and PlayStation Network are registered
trademarks of Sony Computer Entertainment Inc. Kinect, Xbox 360 and Xbox
LIVE are registered trademarks of the Microsoft group of companies.
Facebook is a registered trademark of Facebook, Inc. All other
trademarks are the property of their respective owners.