EMC and INXPO Take Home Award for Best Use of Video Streaming at Event Marketer Technology Awards

Chicago, IL - November 18, 2014

Editors of Event Marketer magazine announce EMC and INXPO as an award winner for Best Use of Video Streaming at the 2014 Event Technology Awards on November 4th in Las Vegas. Awards were given out across 22 categories with hundreds of nominations marking this as Event Marketers most competitive Event Technology Awards. Event Marketer magazine Group Editor Jessica Heasley made an exciting remark, "If you're looking for a glimpse into the future of live events, and what can be accomplished when live engagement strategies integrate seamlessly with digital innovation, look no further than this year's winners."

For the Best Use of Video Streaming award, EMC Experiential Marketing Group leveraged INXPO's XPOCAST platform, a webcasting technology, based on its ability to deliver interactive video presentations to EMC's global audience. Most importantly, the platform was highly customizable allowing EMC to bring the event experience to life through video. One of the main goals of the EMC event was to ensure that the virtual event remained highly interactive allowing SEs (System Engineers) to hear and see their colleagues around the globe as well as the EMC executives.

INXPO worked with EMC to craft a solution that would make a high-touch, live, interactive virtual event possible for 3000+ EMC System Engineers (SEs) and Partners across over 100 locations around the globe. INXPO integrated with several partners to provide a custom solution to meet the needs of the client. INXPO utilized video to create two-way conversations between EMC Headquarters and several locations across the world. In addition, INXPO also partnered with multiple vendors for satellite feeds and planning as well as collaborating with the EMC TV team for video production support. INXPO provided the webcasting technology that included real-time video, chat, Q&A with participants and speakers, and a live twitter stream to aggregate fresh tweets mentioning the event and any tweets that included the event hashtag #vSEconf. Participants from around the globe were connected and engaged using all of the above technologies in a way that had never been done before during an EMC event.

Danielle Young, Global Presales Operations commented on the award, "The entire EMC team as well as so many other people came together to pull off an amazing event and our innovative approach to doing virtual training was well recognized. We were up against other companies like Mattel and Mary Kay which are impressive companies to be recognized with."

Being recognized for video streaming at a hybrid event is a great win for webcasting technology as more and more companies are transitioning to hosting hybrid events with live video streaming to meet the many needs of their organization. INXPO and EMC look forward to continuing their partnership to produce cutting edge hybrid video streaming events.

About EMC

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. EMC employs approximately 60,000 people worldwide. EMC is represented by approximately 400 sales offices and scores of partners in 86 countries around the world. EMC has the world's largest sales and service force focused on information infrastructure, and works closely with a global network of technology, outsourcing, systems integration, service, and distribution partners.

About INXPO

INXPO’s Event Cloud® empowers organizations to reach their stakeholders through engaging online video events — on any device, at any time. Our solutions for Marketing, Corporate Communications, Training and Sales Enablement are trusted by many of the world's most esteemed enterprises, including Aon, Cisco, Gap, Microsoft and UnitedHealthcare, to create memorable online experiences.

To learn more about how INXPO can fit into your organization's communications strategy contact us at contactus@inxpo.com or call us at (312) 962-3708.

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