Web Design Information

Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites.At the opposite extreme though, you've some sites which don't even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that'll get them a sale.

One product, one long web page: this kind of web site is
sometimes called a sales letter site or mini-site, and it
focuses on one and only one goal, as many sales of that one
product as possible. With a one-product sales site, no
distractions, no subsidiary goals, such as newsletter
signups, are allowed to interfere with that goal.

I often wonder how serious people are when it
comes to their websites. I thought that most
everyone knew that the phrase "Build it and
they will come" no longer applies on the internet
but I'm not sure how many people really believe it.

When your web site sells more than a dozen items, you may
face a fierce challenge of helping shoppers find what they
are looking for. You'll need to classify products into
categories, but these will serve as obstacles and even deal
killers if those categories do not match those in the heads
of shoppers.

Imagine spinning someone around so profoundly and for so
long that when you finally tell them to open their eyes,
they ask "Where am I?" not knowing if they are even on the
same continent they started from. When someone comes to
your web site from a search engine or through a link from
another site, it's like that for them.

Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can't you create your own business or organization's web site in your spare time and without the services of a professional web site designer? The answer is probably, yes.

The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase.

In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them.

There are several very good reasons why you should consider building your own web site versus having someone do it for you. It's more cost efficient, you can make it much larger in content, you are more involved in how you want the pages to look, and I have actually enjoyed learning the dos and don'ts of website profiling.

If you are familiar with my work, then you have probably taken a look at the first part of this article, and may well be on your way to having your website up and running. Congratulations!!! It's hard work, but having pride in the accomplishment is worth it! Now you have to find the people who want to see it, AKA--site traffic.

When you are running a business, you have to be at the top of your game at all times. It's important to constantly seek out ways to expand your business and ...

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