MINI Countryman

The all-new MINI Countryman was the first model in the collection to be launched with four doors. It was to cater for a new market and was targeted specifically at an audience who wouldn’t currently consider a MINI, as their previous models were too small and too limiting. The MINI Countryman offered a four wheel drive, four door with three back seats and extra boot space experience!

A more mature look and feel branding, that differentiated the MINI Countryman from previous MINI models was created. A keyline took future prospects on a MINI Countryman adventure through the car’s natural landscapes, whilst graphical light boxes unpacked the key benefits of the all-new MINI Countryman.

About

A Design and Brand Consultancy producing work for National and International clients – All of our work is built upon the guiding principles of substance, relevance and stunning simplicity.
Get in touch +447872633573