7 Diamonds has taken it’s cool and sensible approach to clothing and applied it to denim. The L.A. based brand has launched 3 different fits in a variety of unique washes that are perfect for the guy looking to get his hands on a good basic pair of jeans. They’ve also included selvedge denim for the true denim buff. We definitely dig everything from the overall casual-cool feel of the designs to the high street vibe it has. But we ain’t gonna lie, the one thing that’s got us hooked is definitely the wearability of it all. After all, isn’t that one of the main things we love about denim? Definitely!