The ads were shot in sunny golden fields and show supermodel Chad White and another female model frolicking in the sun wearing pieces from the Safari collection.

Check out more Safari-inspired fashion and photography below.

Implications - Consumers are eager to adopt greener lifestyles and seek companies who will help them do so. Companies can obtain a green image by incorporating the environment into their advertising and making their practices eco-friendly. By adopting these business behaviors, companies will appeal to green demographics.