BURTON, PHILIP WARD.Advertising Copywriting.Grid Publishing Co., Columbus: 1983. 0882442546 / 9780882442549 Fifth Edition. h Hardcover, no dustjacket. Good condition. As one would expect, this book contains many outstanding examples of print and broadcast advertising, The book also covers retail advertising and direct mail and professional advertising. Includes an Index.
Price:
40.14 USD

HINE, THOMAS.The Total Package: The Evolution And Secret Meanings Of Boxes, Bottles, Cans, And Tubes.Little, Brown and Company, Boston:1995. 0316364800 / 9780316364805 First Edition. h Hardcover with dustjacket. Very good condition. Packages understand you better than you understand packaging, and this book will tell you why. It is a delightful and erudite exploration of the way modern packages play on our deepest fears and desires to sell us germ-killing soap or high-profile vodka. Includes an Index.
Price:
10.55 USD

JONES, JOHN BUSH.All-out For Victory: Magazine Advertising And The World War II Home Front.Brandeis University Press, Waltham / University Press of New England, Hanover: 2009. First Edition. h Hardcover with dustjacket. Brand new book. A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations. Following the attack on Pearl Harbor and the entry of the United States into World War II, many commercial advertisers and their Madison Avenue ad agencies instantly switched from selling products and services to selling the home front on ways to support the war. Ads by major manufacturers showcased how their factories had turned to war production, demonstrating their participation in the war and helping people understand, for instance, that they couldn't buy a new washing machine because the company was making munitions. Other ads helped civilians cope with wartime rationing and shortages by offering advice on how to make leftovers tasty, make shoes last, and keep a car in good working order. Ads also encouraged Victory Gardens, scrap collecting, giving blood, and (most important) buying War Bonds. In this book, Jones examines hundreds of ads from ten large-circulation news and general-interest magazines of the period. He discusses motivational war ads, ads about industrial and agricultural support of the war, ads directed at uplifting the morale of civilians and GIs, and ads promoting home front efficiency, conservation, and volunteerism. Jones also includes ads praising women in war work and the armed forces and ads aimed at recruiting more women. Taken together, war ads in national magazines did their part to create the most efficient home front possible in order to support the war effort. John Bush Jones is the author of Our Musicals, Ourselves: A Social History of the American Musical Theater (Brandeis, 2003) and The Songs That Fought the War (Brandeis, 2006).
Price:
47.50 USD

MANTICE, JIM.The Dartnell Advertising Workshop: Marketing.The Dartnell Corporation; Chicago: May 1987. h Hardcover no dustjacket in protective mylar cover. tHREE rING NOTEBOOK. Very good reading copy. This book is directed primarily to the general advertiser who is looking for practical, proven ways to reduce risks, cut costs, improve performance, and get more value for the dollar. Includes an Index.
Price:
213.99 USD

MAYLE, PETER.Up The Agency.St. Martin's Press, New York: 1993. 0312099304 / 9780312099305 First U.S. Edition. h Hardcover with dustjacket. Good condition. Up the Agency is Peter Mayle's caustic valentine to the culture of Madison Avenue, where the tribal customs and rituals of advertising are as wondrous to behold as the sights of any anthropological expedition. Whether describing the perfect ad man, the frenzy and desperation of putting together a new campaign, or the treachery of the fickle product-buying public, Mayle brings his insightful eye to bear on this very funny business, which brings both pleasure and pain to millions - and millions to a few. "Peter Mayle [is] something of a wonder." - Time
Price:
12.07 USD

ROWELL, GEORGE PRESBURY.Forty Years An Advertising Agent 1865 - 1905.Franklin Publishing Company, New York: 1926. Reprint Edition. h Hardcover, no dustjacket. Very good condition considering its age. A history of the foundation of American advertising, and especially the inception of the advertising agency business. Includes an Index. "Mr. Rowell's stories and anecdote alone would make his book priceless, but these when joined to the sturdy common sense, sound knowledge, and sententious wit exhibited by his clear and workmanlike writing, form a volume which has a lasting vitality." - John Irving Romer
Price:
42.47 USD

SCHULBERG, JAY WITH HOGYA, BERNIE & TAIBI, SAL.The Milk Mustache Book: A Behind-the -scenes Look At America's Favorite Advertising Campaign.Ballantine Books, New York: 0345427297 / 9780345427298 First Edition. s Softcover. Very good condtion. Inside this book you'll find the award-winning collection of Milk Mustache ads that won the hearts of millions world-wide - and some new ones revealed for the first time. You'll see the spoofs, the rip-offs, the bits from Leno and Letterman. You'll learn the inside story of how this captivating series came to be, go behind the scenes to the phot shoots, and discover the secrets of those famous mustaches - plus see never-before-published photos of your favorite celebrities. Includes an Index.
Price:
13.30 USD

SKLOOT, FLOYD.Revertigo: An Off-kilter Memoir.Terrace Books, Madison: 2014. h Hardcover with dustjacket. Brand new book. A writer's quest for balance in a spinning world. One March morning, writer Floyd Skloot was inexplicably struck by an attack of unrelenting vertigo that ended 138 days later as suddenly as it had begun. With body and world askew, everything familiar had transformed. Nothing was ever still. Revertigo is Skloot's account of that unceasingly vertiginous period, told in an inspired and appropriately off-kilter form. This intimate memoir—tenuous, shifting, sometimes humorous—demonstrates Skloot's considerable literary skill honed as an award-winning essayist, memoirist, novelist, and poet. His recollections of a strange, spinning world prompt further musings on the forces of uncertainty, change, and displacement that have shaped him from childhood to late middle age, repeatedly knocking him awry, realigning his hopes and plans, even his perceptions. From the volatile forces of his mercurial, shape-shifting early years to his obsession with reading, acting, and writing, from the attack of vertigo to a trio of postvertigo (but nevertheless dizzying) journeys to Spain and England, and even to a place known only in his mother's unhinged fantasies, Skloot makes sense of a life's phantasmagoric unpredictability. Floyd Skloot is a creative nonfiction writer, essayist, poet, and novelist who lives in Portland, Oregon, and Chicago, Illinois. He is the recipient of many awards, including three Pushcart Prizes and the PEN USA Literary Award for Creative Nonfiction. His writing has appeared in such distinguished magazines as the New York Times Magazine, Atlantic Monthly, Harper's, Poetry, and American Scholar, and his eighteen books include The Wink of the Zenith: The Shaping of a Writer's Life. In 2010, Poets & Writers named him among "50 of the Most Inspiring Authors in the World." "A sophisticated yet highly entertaining example of how memoir should serve us." —Ron Slate, author of Incentive of the Maggot, finalist for the National Book Critics Circle Award in Poetry "A beautifully written, moving account. Who would have imagined that a memoir exploring months of extreme vertigo and decades of neurological turbulence would be filled with so much joy and optimism? This gentle, wise, and perceptive memoir never fails to surprise." —Dinty W. Moore, author of Between Panic & Desire
Price:
25.60 USD

WRYNN, V. DENNIS.Coke Goes To War.Pictorial Histories Publishing, Missoula: 1996. 1575100169 / 9781575100166 s Softcover. Very good condition. The subjects portrayed in Coca-Cola ads during World War II paralleled the war effort and included soldiers and civilians around the world serving their country and occasionally introducing the joys of the popular soft drink to their native hosts. Coke Goes to War presents a wonderfully nostalgic, all-color chronicle of Coca-Cola's wartime magazine advertisements.
Price:
8.08 USD