Google Ads with a high quality score, on the other hand, appear above them and are seen immediately.

More on Google’s quality score below!

This is a business reality, so taking advantage of some of that prime online real estate, with all the benefits that come with it, is smart.

However, having a great organic-based ranking, thanks to optimized SEO, as well as a well-managed Google Ads presence, can mean double brand exposure.

And that’s a highly powerful way to compete.

So why is Lovingly so in love with Google Ads?

That’s easy. We’re online marketing and SEO experts. So we understand its value and manage it for our partners.

That’s why it wasn’t hard for us to analyze Google Ads and wax lyrical about how great it is for businesses.

Why Is Google Ads’ Quality Score Important?

Google is great at evaluating the quality of advertisements made using Google Ads. And the key elements they are analyzing are your keywords and your landing pages.

In a nutshell, your keywords need to work for those people who want to find a business like yours. Your landing page needs to be highly relevant to that search, so the potential customer has a smooth experience.

This is an area where expertise and continuous optimization is needed. It can make all the difference in this highly competitive area.

And if you get it right (and keep it right) your Google Quality Score stretches whatever budget you choose to have.

How?

A great QS earns a lower cost-per-click and higher ad rankings for you.

So it’s basically a rewards system that Google implements to encourage best practices and ongoing great experiences for its users.

The return on investment (ROI) for those who take this seriously can be a game-changer.

What Are the Pitfalls With Google Ads?

Google Ads is a powerful tool, but it’s still a tool. If it’s in the hands of people who really know how to use it to target your market, and who understand that it must be continuously optimized, all that power will be focused on your business.

Some companies offering a Google Ads service, for example, may have no experience whatsoever in the floral industry, so how do they optimize in your favor?

And with that thought comes the question of management fees.

In all things, your ROI needs to be top of mind.

A low management fee that buys a poorly run campaign, with mismatched campaign and landing page, shoddy keyword research, and low to no conversion tracking, isn’t really a low management fee.

It’s a waste of your time and money.

How Can You Maximize Your Return On Investment?

Understand the realities.

Google Ads is highly competitive in the floral industry. Big money wire services and order gatherers live and breathe this type of marketing.

Because it works so effectively.

You would need to invest real time into learning the best practices needed to continuously optimize for robust competitiveness.

Expert help could be a smarter investment.

If you do choose to get expert help, make sure those “experts” know your industry and your competitors.

Again, your ROI is everything.

It’s the whole point. And you need to keep it in mind at all times.

Happily, Google Ads itself comes without contracts, so you can pick it up, try it, and drop it at will.

And we certainly recommend picking it up!

Like so much in life, it’s all about having the right people on your team.

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Who We Are

With over 10 years of experience in the online floral industry, we believe in strengthening relationships through meaningful giving. We partner with florists dedicated to bringing people together and celebrating moments.

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