Wednesday, April 4, 2012

Bianchi to Open Its Own Bike Store in Italy

From Bianchi:

F.I.V. Edoardo Bianchi Spa will open its own Bianchi professional bike store in April (inauguration targeted for April 24th). It will be located in the famous fashion street of Bergamo called “Sentierone”, not far from the historical bicycle factory in Treviglio.

Officina Edoardo Bianchi is the name of the consumer sales, service and educational center where both passionate cycling experts and recreational cyclists can find the full Bianchi range of bicycles, parts & accessories and clothing.

This professional bike store will be recognized as an innovative format to provide expert education on all Bianchi products and technology. Bianchi professional experts in bike measurements will support the consumer to identify the perfect model, riding position and to find the optimal fit on the bicycle.

“We wanted to create a unique experience for the consumer”, Founder and CEO of the Grimaldi Industri AB (“Grimaldi Group”) and Chairman of Bianchi Salvatore Grimaldisaid. “Officina Edoardo Bianchi is located in the fashion center of Bergamo. As an extension of the Bianchi company, it is expected to become a privileged meeting place for consumers to connect directly with Bianchi”.

Photo: shoppers on Sentierone on the April 1st "Festa di primavera"

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