House Of Holland

"BE strong, sexy, confident. You're on the list," read the sign backstage at <a href="http://www.vogue.co.uk/brand/house-of-holland">House of Holland this evening - designed to give the models their motivation. "You're on the list...you wrote the list."

Which teen to twenty something chick doesn't want to be on House of Holland's guestlist? After all, Daisy, Pixie and Alexa, who were all sat front row, are invited to the gig. "She's a groupie on a mission" said Holland about his muse this season. "She knows what she wants, and how to get it."

So what's in her wardrobe?

Tonight she cruised down the runway in a cacophony of kaleidoscopic colour to the heady rhythm of Purple Haze. She sauntered in high-shine snake print miniskirts and snug, Lurex polo tops, she glided in shimmering tunic and wide trouser sets.

Finish and cut were in sharp focus, no detail was left un-designed. Take the pink suede tassels that finished zips and the crocheted appliqu&eacute; scattered across jeans and shift dresses.

"I'm so happy with it," said <a href="http://www.vogue.co.uk/person/henry-holland">Holland backstage. "I've felt really confident from the start of fittings, really calm. I love this girl. She's hot." The collection was super heavy on print, not least because these clothes are designed to sing from the screens of online retailers, come alive on the pages of magazines and Tumblr, they're pieces that need #nofilter. This groupie girl might watch the band from the side of the stage, but she will never, ever just blend in.