VW Outsources to Find Next Iconic Automobile

VW recently had a contest to design the next iconic Volkswagen car. The winners and other finalists have been announced at the Read More link below. There were three categories: professional designer, fan designer and an overall vote by readers in each category. The results are Farfegnugen!

Implications - Crowdsourcing, or curating designs and ideas from a wider community, flourished during the recession as cash-strapped businesses and job-hungry creatives joined forces. In this campaign, Volkswagen used crowdsourcing to reward fans for creative automobile designs. Not only did Volkswagen's car design competition strengthen and make use of the brand's cult fan base, but it also highlighted the promising, limitless future of automotive concepts.