Vetato, his wife, Trina, Rick Thompson and Amber Frazee were among many members of Organization United For Respect at Walmart -- "OUR Walmart" for short -- who struck and walked picket lines at stores in a reported 100 cities and towns in 46 states on Thanksgiving night and on Black Friday, the busiest shopping day of the year.

The group, which numbers thousands of current and past Walmart employees across the country, wanted to focus national attention on Walmart's abuse of its workers, Vetato said.

The world's richest retailer, Walmart is known for paying low wages to its employees, called "associates." In addition, Walmart is fiercely anti-union.

Said Trina Vetato:

“People honked and waved to show their support, and they slowed down to read the signs. Some people stopped and told us they supported what we were doing.”

Vetato works at the Southside store. Her husband did, too, until he said management drove him to quit.

Frazee is employed at another Walmart in historic Paducah, where the Tennessee and Ohio rivers merge. She and Vetato expect retaliation from Walmart management.

“They said that there will be consequences," Vetato said. “I’ll probably get fired or put on suspension or something. But it’s well worth it to me.”

Frazee agreed. “All we want is respect,” she said.

The Vetatos, Frazee and Thompson handed out leaflets explaining, "We are the life-blood of Walmart, yet we are not always treated with respect."

Some of the literature outlined a “Declaration of Respect,” which nearly 100 OUR Walmart members, including James Vetato, delivered to Walmart's top management at company headquarters in Bentonville, Ark.

The declaration calls on Walmart management to

-- Listen to associates

-- Respect associates and recognize their right to free association and free speech.

-- Allow associates to challenge working conditions without fear of retribution.

-- Pay a minimum of $13 an hour and make full-time jobs available for associates who want them.

-- Create dependable and predictable work schedules.

-- Provide affordable health care.

-- Furnish each associate a policy manual that ensures “equal enforcement of policy and no discrimination” and affords every employee an “equal opportunity to succeed and advance in his or her career.”

The four Paducah protestors brought a cardboard box filled with OUR Walmart literature. They said management tried to keep it out of the store. Shoppers helped get it in.

“On Thanksgiving night, a community member took one of the fliers and taped it to the front of his shirt and walked through the store to get the word out to everybody," Trina Vetato said.

Thompson, a Pittsburgh union activist, came to Paducah to join the picket line. When a member of management tried to stop him from handing out leaflets, another customer came to his aid.

Explained Thompson, a member of Vacaville, Calif.-based International Brotherhood of Electrical Workers Local 1245:

“The manager started bullying me for peacefully disseminating information, which I had the right to do. When the customer saw the manager walk away, she said ‘Give me a stack of those. I’ll take them in for you and pass them out.’”

Thompson said OUR Walmart is not trying to drive Walmart out of business. “We are not asking a single customer to turn away. We are fighting to win respect and improve working conditions for all associates.

“We want employees to have a chance to form their own association and have their own concerted actions without retaliation and unfair treatment. Walmart is not a feudal manor. The associates are not serfs. Walmart does not own every aspect of their lives.”