Microsoft launches no holds barred anti-Google campaign [video]

“What happens when the world’s largest advertising business tries to sell productivity software on the side?” Microsoft asks users in its new Googlighting video. “Beware the Googlighting Stranger.” In response to what is undoubtedly increased pressure from Google’s cloud-based productivity suite, Microsoft has launched an all-out assault on Google and its cloud-based Google Apps product. According to Microsoft, Google’s productivity suite is a joke — a sad side project where Google moonlights in its downtime and uses unwitting corporations as guinea pigs — and businesses would be crazy to play Google’s game. “Google Apps is an ever-changing solution with experimental features that can increase complexity and the need for change management and training,” Microsoft wrote on its Why Microsoft site. “When your business needs help, Google Apps support falls short of delivering the kind and level of support you demand.” So what exactly does your business need to thrive? Microsoft is glad you asked: “Your organization has diverse needs. With Microsoft, you can deliver the right set of tools for the right users—all with appropriate layers of security and compliance technologies.” Microsoft’s no holds barred anti-Google Apps video follows below.

Microsoft should get into politics. They’re good at spewing garbage to attempt at making their better competitor look worse than their own poor product.

http://www.facebook.com/profile.php?id=513106220 Dior Burns

I’m on Office 365… it is hands down the best deal and most secure.

http://www.facebook.com/profile.php?id=605679211 Rob Sleezy

OWNED>LOL!

http://www.facebook.com/profile.php?id=744916256 Ryles Malone

That’s all that MS has ever really done. This is just something new. This is about MS treating a jeuvenille product in jeuvenille way. Nothing more than a bunch of people sitting in the marketing department trying to be funny.

http://www.facebook.com/profile.php?id=744916256 Ryles Malone

That’s all that MS has ever really done. This is just something new. This is about MS treating a jeuvenille product in jeuvenille way. Nothing more than a bunch of people sitting in the marketing department trying to be funny.

http://www.facebook.com/profile.php?id=744916256 Ryles Malone

you obviously mean iwork. OSX runs Office.

http://www.facebook.com/profile.php?id=744916256 Ryles Malone

you obviously mean iwork. OSX runs Office.

http://www.facebook.com/profile.php?id=526325152 Marcelo Delgado

Josh Goldwasser – In the office it’s the other way around.

http://www.facebook.com/profile.php?id=100000415731753 Liam Screevans

Josh Goldwasser Because the IQ requirement to use a non-apple product happens to be above 45?

http://www.facebook.com/profile.php?id=649335455 Minteng Chen

Josh Goldwasser haha hilarious. I like the part where you put “Mac user” and “smart” in the same sentence. Wait, you WERE joking…right?

http://www.facebook.com/profile.php?id=649335455 Minteng Chen

Josh Goldwasser haha hilarious. I like the part where you put “Mac user” and “smart” in the same sentence. Wait, you WERE joking…right?

http://www.facebook.com/profile.php?id=8833455 Asad Hussain

Josh Goldwasser Anybody using a mac in the business world has MS office.

http://www.facebook.com/profile.php?id=8833455 Asad Hussain

Josh Goldwasser Anybody using a mac in the business world has MS office.

http://www.facebook.com/profile.php?id=1173459907 Ruslan Assylbekov

Orlando Sablon Like fast and smooth search engine without ads all over your screen? Like fast browser that doesn’t come with shitload of pre-installed tool bars from shitty services like norton or yahoo bullshit? Do you think xbox is a quality product, having RRoD really a common thing? Do you think windows vista was good?

http://www.facebook.com/profile.php?id=100000415731753 Liam Screevans

Ernesto L Maldonado Like chrome OS, for example? I hope you enjoy being confined to a OSX type environment, only less user friendly.

It’s pretty stupid to say Microsoft will be forgotten anytime soon in this day and age, regardless of whether you like them or not.

http://www.facebook.com/profile.php?id=1594806821 Kevin Smith

Adhem Stielyogur Hinnawi it’s kinda not that stupid at all. We’re talking about a company that’s primarily reliant on the “legacy support” concept. We’ve got so much shit on Office we can’t convert, or all our boxes run windows so building our servers on it too provided more integration, or just our ongoing site-license is cheaper this year than redoing our infrustructure (repeated each year and becoming increasingly wrong).
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The problem with that is that as your products begin to fall out of favor, the process can accelerate alarmingly. Suddenly your competitors smell blood and invest in making it cheaper and easier to jump your ship. The diminishing size of your company reduces legal dominance, so people paying your unfair patent licenses start to think about resisting. The EU starts kicking you in the nuts over your business practices. Companies you would’ve torpedoed last year are now out of your reach, eager to become viable alternatives to your lock-in products.
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MS is by no means beyond the precipice, but they’re on a steep slope that’s getting steeper. Win8 is going to be absolutely pivotal to their future.

http://www.facebook.com/profile.php?id=100002257190086 Adrian Heng

Kinda hard to forget about Microsoft when most of you are reading this article from a PC running the Windows OS, no? :D

http://www.facebook.com/profile.php?id=100002257190086 Adrian Heng

Kinda hard to forget about Microsoft when most of you are reading this article from a PC running the Windows OS, no? :D

http://www.facebook.com/profile.php?id=100002257190086 Adrian Heng

Kinda hard to forget about Microsoft when most of you are reading this article from a PC running the Windows OS, no? :D

http://www.facebook.com/profile.php?id=8833455 Asad Hussain

Kevin Smith Windows and Office have long been business standards and will be so for a long time. To say Microsoft, one of the most recognizable brands on the planet, will be forgotten is just ignant, just ignant.

http://www.facebook.com/profile.php?id=1594806821 Kevin Smith

Adrian Heng maybe, but I wonder what percentage of us paid for our copy of windows.

http://www.facebook.com/profile.php?id=630277476 Jay Lewis

Cant access dropbox or box on my network.

http://www.facebook.com/profile.php?id=752031601 Justin Brown

Jay Lewis That’s sad. I feel sorry for your IT department. They must be misguided or paranoid.

http://www.facebook.com/profile.php?id=1493400410 Alex Kitty Kelly

Jason Draime I still use Dropbox as a personal repo today… It’s a life line

http://www.facebook.com/profile.php?id=1493400410 Alex Kitty Kelly

Jason Draime I still use Dropbox as a personal repo today… It’s a life line

http://www.facebook.com/profile.php?id=1493400410 Alex Kitty Kelly

Jason Draime I still use Dropbox as a personal repo today… It’s a life line

http://www.facebook.com/profile.php?id=1493400410 Alex Kitty Kelly

Jason Draime I still use Dropbox as a personal repo today… It’s a life line

http://www.facebook.com/profile.php?id=781740907 Daniel Bo

Enable offline access in Google Docs, and you’ll have offline access. Same for mail and calendar. Labels (“folders” to you) are also available.

It doesn’t matter, though. If you are most worried about compatibility with an MS Office file on your thumb drive, then you should use MS Office. Just make sure you’re using the same version and printer as the other guy, though, or it has a pretty good chance of messing up your formatting, too.

Google Docs will work well for a business that’s set up for it. So will trading iWork files. Oh, and the ODF office suites, too. Microsoft has proven that it works in businesses, too, if it’s the only one anyone uses. No difference, really.

http://www.facebook.com/profile.php?id=630277476 Jay Lewis

Google Docs does not let you edit offline.

http://www.facebook.com/profile.php?id=283500090 Daver Bahlow

In what way? You’re sounding very fanboyish without justifying what you say.

http://www.facebook.com/profile.php?id=26308312 Erik Erikson

Daver Bahlow Can’t speak for Mark but the production quality was sub-amateurish to me. Unacceptable coming from one of the top tech companies in the world.

http://www.facebook.com/profile.php?id=1221901844 Jack Ward

Erik Erikson hmmm Conde Nast losing the point or importance of irony…

http://www.facebook.com/profile.php?id=1221901844 Jack Ward

Erik Erikson hmmm Conde Nast losing the point or importance of irony…

http://www.facebook.com/profile.php?id=1221901844 Jack Ward

Erik Erikson hmmm Conde Nast losing the point or importance of irony…

http://www.facebook.com/profile.php?id=6012272 Benjamin Mclain

Erik Erikson I think that’s the point. They wanted it to look like a youtube vid just thrown up there so it might appeal to the younger hipper trendsetters.

http://www.facebook.com/profile.php?id=6012272 Benjamin Mclain

Erik Erikson I think that’s the point. They wanted it to look like a youtube vid just thrown up there so it might appeal to the younger hipper trendsetters.

http://www.facebook.com/profile.php?id=6012272 Benjamin Mclain

Erik Erikson I think that’s the point. They wanted it to look like a youtube vid just thrown up there so it might appeal to the younger hipper trendsetters.

http://www.facebook.com/profile.php?id=283500090 Daver Bahlow

Erik Erikson Oh, so a comedy advert has to be directed by David Fincher to be good? I’d suggest not looking at everything as an advertising professional (ie. measuring your dick against every advert you see), and seeing things for what they actually are and their intended purpose.

http://www.facebook.com/profile.php?id=283500090 Daver Bahlow

Erik Erikson Oh, so a comedy advert has to be directed by David Fincher to be good? I’d suggest not looking at everything as an advertising professional (ie. measuring your dick against every advert you see), and seeing things for what they actually are and their intended purpose.

http://www.facebook.com/profile.php?id=283500090 Daver Bahlow

Erik Erikson Oh, so a comedy advert has to be directed by David Fincher to be good? I’d suggest not looking at everything as an advertising professional (ie. measuring your dick against every advert you see), and seeing things for what they actually are and their intended purpose.

http://www.facebook.com/profile.php?id=602720613 Trevor Miller

Erik Erikson the point of the ad was to make it look like Moonlighting, an 80’s TV show staring Bruce Willis, which it succeeded at. The people buying software for major companies and making decisions about which office suite their business will use are usually out of their 20’s and got the reference just fine. It was made for a targeted audience, and it hit its mark.

http://www.facebook.com/profile.php?id=602720613 Trevor Miller

Erik Erikson the point of the ad was to make it look like Moonlighting, an 80’s TV show staring Bruce Willis, which it succeeded at. The people buying software for major companies and making decisions about which office suite their business will use are usually out of their 20’s and got the reference just fine. It was made for a targeted audience, and it hit its mark.

http://www.facebook.com/profile.php?id=752031601 Justin Brown

And Microsoft is after your… regular dollars?

http://www.facebook.com/profile.php?id=513724423 Kevin Hong

I believe if there is no better alternative, it means it the best. Aka good. I donno where you getting your logic from.

http://www.facebook.com/profile.php?id=283500090 Daver Bahlow

In fairness, it’s probably safe to assume that the people high up in big companies, who decide things like which software licenses to buy in bulk for the next 5 years, will be “of a certain age”.

http://www.facebook.com/profile.php?id=283500090 Daver Bahlow

In fairness, it’s probably safe to assume that the people high up in big companies, who decide things like which software licenses to buy in bulk for the next 5 years, will be “of a certain age”.

http://www.facebook.com/profile.php?id=528580873 Joel Rushworth

Not to mention it’s about time MS took the gloves off, the Disney-esque ads on TV for Win7 are lame. I don’t recall many folks calling Apple a bunch of “whiners” for their Mac vs PC ads.

http://www.facebook.com/profile.php?id=528580873 Joel Rushworth

Not to mention it’s about time MS took the gloves off, the Disney-esque ads on TV for Win7 are lame. I don’t recall many folks calling Apple a bunch of “whiners” for their Mac vs PC ads.

http://www.facebook.com/profile.php?id=528580873 Joel Rushworth

Not to mention it’s about time MS took the gloves off, the Disney-esque ads on TV for Win7 are lame. I don’t recall many folks calling Apple a bunch of “whiners” for their Mac vs PC ads.

http://www.facebook.com/profile.php?id=528580873 Joel Rushworth

Not to mention it’s about time MS took the gloves off, the Disney-esque ads on TV for Win7 are lame. I don’t recall many folks calling Apple a bunch of “whiners” for their Mac vs PC ads.

http://www.facebook.com/profile.php?id=741066389 Mark Oleson

In my opinion, if you need to rely on the “advanced” features of Word and Excel that much, you’re probably focusing on designing and printing out way more documents than you should be, and you should be using a better-designed database system.

http://www.facebook.com/profile.php?id=657209492 David C Le Sauvage

Stick with M$ only because there’s never been any real competition for their buggy products with the worst user interfaces ever. Sometimes I think some M$ “features” are so bad they had to have been designed by a disgruntled engineer intentionally trying to stick it the boss.

http://www.facebook.com/profile.php?id=657209492 David C Le Sauvage

Stick with M$ only because there’s never been any real competition for their buggy products with the worst user interfaces ever. Sometimes I think some M$ “features” are so bad they had to have been designed by a disgruntled engineer intentionally trying to stick it the boss.

http://www.facebook.com/profile.php?id=24402451 Sebastian Gandia

I don’t see the point here… you can’t do these complex things in the Microsoft Cloud anyways… you still need to buy retail Office. And you can do that with Google Cloud as well… even a plugin to sync directly to the cloud + save on your computer on just one click. Why do they compare computer software to an internet service?

http://www.facebook.com/profile.php?id=24402451 Sebastian Gandia

I don’t see the point here… you can’t do these complex things in the Microsoft Cloud anyways… you still need to buy retail Office. And you can do that with Google Cloud as well… even a plugin to sync directly to the cloud + save on your computer on just one click. Why do they compare computer software to an internet service?

http://www.facebook.com/profile.php?id=100000581774592 Daniel Alley

Joseph Waldvogel The thing is that Google apps and other cloud services like 365 are fine for some people, and they definitely have a market. But MS’ point here, and it is a valid one, is that businesses that absolutely cannot have downtime probably shouldn’t go with something internet-based.

http://www.facebook.com/profile.php?id=100002016801792 Tina Thompson

Maybe that point is something to remember when looking at a Windows phone or tablet, not to mention video game console or other piece of hardware.

http://www.facebook.com/profile.php?id=24402451 Sebastian Gandia

Daniel Alley Google cloud does not have to substitute Microsoft Office. The real comparison should be between Google Cloud and Microsoft 365. Out of which, Google wins… unless you want to pay 3 X the amount of money… then maybe microsoft might have something equally as good. You can still integrate Google Apps to the microsoft suite.

http://www.facebook.com/profile.php?id=24402451 Sebastian Gandia

Daniel Alley Google cloud does not have to substitute Microsoft Office. The real comparison should be between Google Cloud and Microsoft 365. Out of which, Google wins… unless you want to pay 3 X the amount of money… then maybe microsoft might have something equally as good. You can still integrate Google Apps to the microsoft suite.

http://www.facebook.com/profile.php?id=9030276 Matt Zychowski

Either you’re on the microsoft payroll or you’re just a super fanboy without sound argumentation, only watered down opinions.

http://www.facebook.com/profile.php?id=9030276 Matt Zychowski

Either you’re on the microsoft payroll or you’re just a super fanboy without sound argumentation, only watered down opinions.

http://www.facebook.com/profile.php?id=9030276 Matt Zychowski

Either you’re on the microsoft payroll or you’re just a super fanboy without sound argumentation, only watered down opinions.

http://www.facebook.com/profile.php?id=9030276 Matt Zychowski

Either you’re on the microsoft payroll or you’re just a super fanboy without sound argumentation, only watered down opinions.

Ryles Malone No, he said he was going to use Google apps, not Microsoft ones.

http://www.facebook.com/profile.php?id=673357273 Julian Lahrmann

Microsoft office runs the game, i bet the haters own mac’s and enjoy in-superior shiney products

http://www.facebook.com/profile.php?id=127300025 Brian Godin

Ryles the insufferable Microsoft apologist strikes again. The same guy who seems to think Windows Phone has any chance in hell.

http://www.facebook.com/profile.php?id=718810215 Rob Hobson

Ryles Malone Oh please.

http://www.facebook.com/profile.php?id=718810215 Rob Hobson

Ryles Malone Oh please.

http://www.facebook.com/profile.php?id=1264802619 Luke Walker

Take it for what it is. Google Docs is good for some, while Office suits other users.

Regardless of who’s a fanboi for who, failing to recognise that not every off the shelf product makes the solution is certainly a failure on your part. Trying to rip Excel from pivotchart users will be like pulling teeth the old fashioned way – a hard sell. In the same thread, selling Office to a Uni student when they have google docs as an alternative – potentially another hard sell.

So what are you trying to prove by missing the obvious?

http://www.facebook.com/profile.php?id=1264802619 Luke Walker

Take it for what it is. Google Docs is good for some, while Office suits other users.

Regardless of who’s a fanboi for who, failing to recognise that not every off the shelf product makes the solution is certainly a failure on your part. Trying to rip Excel from pivotchart users will be like pulling teeth the old fashioned way – a hard sell. In the same thread, selling Office to a Uni student when they have google docs as an alternative – potentially another hard sell.

So what are you trying to prove by missing the obvious?

http://www.facebook.com/profile.php?id=568060330 Lee Pritchard

hell yeah LibreOffice is loads better, costs less and is always up to date. I think everyone needs to take a good look at what the open source community’s doing as Microsoft’s days are numbered, and remember when they go down your software won’t be supported any more, unlike the open source equivalents

http://www.facebook.com/profile.php?id=32816417 Bill Fraser

Lee Pritchard The open source equivalents which aren’t supported at all, by anyone, except volunteers in their spare time?

Not to say that open source apps are worthless; far from it. But using support as your argument in their favor is really silly.

http://www.facebook.com/profile.php?id=32816417 Bill Fraser

Lee Pritchard The open source equivalents which aren’t supported at all, by anyone, except volunteers in their spare time?

Not to say that open source apps are worthless; far from it. But using support as your argument in their favor is really silly.

http://www.facebook.com/profile.php?id=32816417 Bill Fraser

Lee Pritchard The open source equivalents which aren’t supported at all, by anyone, except volunteers in their spare time?

Not to say that open source apps are worthless; far from it. But using support as your argument in their favor is really silly.

http://www.facebook.com/profile.php?id=8833455 Asad Hussain

Lee Pritchard Lee Pritchard if you are in the business world you can’t wait till someone in the open source community decides to solve your problem. You need immediate and fast support. Even if Microsoft goes down the drain there is no way they will stop providing support on their products.

http://www.facebook.com/profile.php?id=8833455 Asad Hussain

Lee Pritchard Lee Pritchard if you are in the business world you can’t wait till someone in the open source community decides to solve your problem. You need immediate and fast support. Even if Microsoft goes down the drain there is no way they will stop providing support on their products.

http://www.facebook.com/profile.php?id=8833455 Asad Hussain

Lee Pritchard Lee Pritchard if you are in the business world you can’t wait till someone in the open source community decides to solve your problem. You need immediate and fast support. Even if Microsoft goes down the drain there is no way they will stop providing support on their products.

http://www.facebook.com/profile.php?id=8833455 Asad Hussain

Lee Pritchard Lee Pritchard if you are in the business world you can’t wait till someone in the open source community decides to solve your problem. You need immediate and fast support. Even if Microsoft goes down the drain there is no way they will stop providing support on their products.

http://www.facebook.com/profile.php?id=568060330 Lee Pritchard

Asad Hussain Really, you genuinely believe in Microsoft soo much that they’d never stop supporting a product…..

Even if the company goes down the drain?

Kinda hard, but still i think i’ll use a quote from their website to pop your bubble, sorry but this is going to rock you world:

“Effective July 11, 2006, Windows 98, Windows 98 Second Edition, and Windows Me (and their related components) will transition to a non-supported status. After this date, Microsoft will no longer provide any incident support options or security updates. Microsoft is not offering a custom support agreement for these products.”

http://www.facebook.com/profile.php?id=568060330 Lee Pritchard

Asad Hussain Really, you genuinely believe in Microsoft soo much that they’d never stop supporting a product…..

Even if the company goes down the drain?

Kinda hard, but still i think i’ll use a quote from their website to pop your bubble, sorry but this is going to rock you world:

“Effective July 11, 2006, Windows 98, Windows 98 Second Edition, and Windows Me (and their related components) will transition to a non-supported status. After this date, Microsoft will no longer provide any incident support options or security updates. Microsoft is not offering a custom support agreement for these products.”

http://www.facebook.com/profile.php?id=568060330 Lee Pritchard

Just to add if this was open source you could support yourself… ohh well ;)

http://www.facebook.com/profile.php?id=568060330 Lee Pritchard

Just to add if this was open source you could support yourself… ohh well ;)

http://www.facebook.com/profile.php?id=1341135711 Vu Truong

You must be getting a commission for each copy of Office you sell on BGR.