When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, relevant, trustworthy results for their queries. You get caught up in SEO concerns like counting keyword occurrences, optimizing META tags and [...]

Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]

Estimates for marketing expenditures for 2010 are in, and it looks like companies spent about $20 billion on PPC (that's pay-per-click advertising, those results that show up on the top of your SERPs) this past year, and only about $2 billion on SEO (that is, on making sure their sites show up in organic search results). [...]

Your company's SEO and PPC campaigns should both be aiming to bring more quality traffic (i.e. eyeballs that convert to sales) to your site. Why, then, is there often such an envenomed struggle within a company when it comes to deciding how much money to allocate to each? SEO and PPC both have strengths and weaknesses, [...]

We can't stress often enough how important fresh, unique content is to eCommerce SEO. Search engines do not like stale, duplicate content. Google's algorithm in particular is sensitive to how recently content has been posted as well as whether or not that content can be found in several places across the web. For this reason, it's [...]

Below you'll find five of the most popular free keyword research tools on the internet. However, it takes more to come up with the right keywords for your purposes than just choosing a related word or phrase and seeing how it shows up in searches most often. You need to determine a lot of other factors [...]

Today we have just a quick tip for you. The Golden Rule (you know, the one your mom always shouted at you when you picked on your little brother, "Do unto others...") is a surprisingly useful one to follow for SEO. Anyone who's spent much time in the blogosphere knows that spending time reading others' blog [...]

While working on writing up today's blog post on SEO, I've been running various Google searches. I've also been watching breaking news on today's Google press conference. All week speculations have been rampant about what Google would be announcing at today's event. The series of instantly responsive, color-changing logos they've used this week on the site [...]

So, you've done a killer job making sure your Ecommerce site's homepage is optimized to rank well in Google. You've got a smoothly functioning on-site search and have a helpful site map. What more is there to do? Optimize your product pages. Yes, optimizing every single one of those product detail pages really does matter. In [...]

A couple of weeks ago in a post about owning your brand's SERP, we recommended creating subdomains for your site with the goal of getting more of your site's pages on a single SERP: "Because Google tries to give searchers real variety in their search results, they’re unlikely to rank more than one page from the [...]

Testimonials

My wife and I have been very satisfied with the creative efforts provided by Marketplace Earth in building our website for our assisted living facility. We are confident that our website will help grow our business from the inception. The highest recommendation is given to Marketplace Earth for a job well done.

Cedric Choan, AdagioSeniorHomes.com

We just used Eric Sztanyo. He did a wonderful job on site development and now has helped us with our #1 Google Rankings and Adwords Management. We're thrilled with his work!

Tracey Bybee, AssistedLivingofDraper.com

Eric @ MarketplaceEarth is awesome at hacking a marketing channel to hit or exceed a goal. He needs very little management – just give him an assignment and sit back as money comes shooting out of your computer screen onto your lap.

Blake Smith, Cladwell.com

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Growth Hacking Experience

In 2006, Eric began work at Marketplace Earth as a link builder and started learning about Google. Since then, he has helped dozens of companies grow, launched 6 businesses of his own including 3 ecommerce stores, and helped grow a local Cincinnati startup user base from 15 to over 200,000 users.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.