Think of it as a meta/federated shopping search site that allows you to find material from, "Napster, Buy.com, iTunes and a host of other online music merchants."

As Michael puts it, "It functions in much the same way as comparison shopping sites, which aggregate feeds of product information from online retailers. GoFish pulls in catalog feeds from music sellers, grouping them into a searchable index."

GoFish will generate revenue by earning a 9 percent to 15 percent commission from merchants for every sale it sends to a merchant.

Bazeley also reports that GoFish management hopes to partner with a "second-tier" engine before the end of the year.

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.
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