With live events and cast appearances, the network is launching a comedy brand around the show with a nearly $10 million push usually reserved for original series: "I've never seen anything like this," says a rival network exec.Read more

Behind the Screen explores the impact of technology on movies and TV shows, specifically content producers, cinematographers, editors, VFX shops and artists, sound mixers and editors, technical (including R&D) roles and the post-production community. This includes products from companies like Red, Canon, Dolby and Avid to new hires in key below-the-line positions on movies or at below the line post/VFX shops