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Nearly every organization claims to embrace change, but few change programs fulfill promised goals or deliver measurable results. As they became more popular, change programs became commodity products, with organizations throwing off-the-shelf tools at ill-defined problems.

As organizations grow more operationally complex and more geographically diverse, the most successful are abandoning the old change toolkit in favor of change initiatives that are highly tailored, focused on precise business goals, and rigorously measured by harnessing the power of analytics.

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