West meets East

A presentation explaining the case where cultural misunderstandings created a clash between American and Korean cultures

The "West meets East" presentation was shown as our final project in the Intercultural Communications course. The case we chose to analyze was that of a team of American engineers who traveled to help a customer in Korea. The analysis carried for this case included the revision of concepts such as Hofstede's cultural dimensions, differences between groups & teams as well as internal vs external motivations. For this project, the tasks I carried out where: performing field research to find an appropriate case, interviewing parties, illustrating the process and identifying difficulties to propose further resolutions for the conflicts observed.

Additionally, a quick portrayal of the story was created using Storybird.