​Stella McCartney and Hunter have signed up to to advertise in one of the positions on the renewed Piccadilly Lights and at the same time, privacy campaigners have objected to some of the tech the new lights will use.

The holiday 2017 campaign, developed by The Richards Group and PMG, features the brand's first commercial in over a decade. The campaign will be played on digital and social media platforms, among other outlets.

Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."

Kate Moss will help add to the buzz around Decorté’s UK debut in Selfridges during November having been the global face and brand ambassador for the Kosé-owned prestige skincare and make-up brand for the past two years.