Monday, June 8, 2009

Parisians Still Find Vélib’ Liberating

What:50,000,000 usages since start in July 20076,000,000 single day passes170,000 yearly subscriptions23,900 bicycles in service by the end of the 2009

Why:94% of the users of Vélib’ are satisfied with the service.90% stressed the ease of use and the price.84% like swiping the subscription card rather than entering in numbers to access a bike.54% are dissatisfied with the condition of the bikes - as a result, a new public service advertising campaign against Vélib’ vandalism has begun56% are satisfied with the availability of bikes, but only 42% are satisfied with the availability of empty racks when returning a bike.The best reasons for using Vélib’: 90% said it reduces pollution and it makes it is easier to get around, 86% said it helps complete the trip when using public transportation, 85% said it is good for their health and 69% noted the cost.

Where:64% of the users are Parisians 36% live outside the city limits including the suburbs and visitors to the city.

Who:18% are 16-25 years old, 37% are 26-35 years old, 23% are 36-45 years old and 22% are 46 and over.Yearly subscribers are about 60% male and 40% female with 27% of them using Vélib’ as their principal mode of transportation.Single day and seven day subscribers are close to 60% female and 40% male. 46% of users are less likely to use their car up from 28% last year.

When:24% of usage is between 9 PM and 3 AM.27% of subscribers go to work or school only with Vélib’.Intermodal commuting to work or school in conjunction with other methods of public transport: 28% use Vélib’ to get to public transport, 28% use Vélib’ from public transport to their destination and 23% use Vélib’ to transfer between public transport.