Rom chocolate bar

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Since 1964, ROM chocolate bar has maintained its strong taste that would become a trademark for several dozen years.

Despite the many irresistible foreign influences, the ROM chocolate bar has remained as authentic as ever, making Romanians proud of their national identity. Whether in the beginning ROM chocolate bar was a symbol of the period in which it made its debut, that is the communist period, the concept of “strong Romanian sensations” continued to exist as such for a long time, even after the 90s. The slightly black humor, the subtle irony and the general mockery have been the salt and pepper of the product’s advertising campaigns, much appreciated by Romanians. Moreover, ROM chocolate bar is in a constant evolution: the bar has managed to get to the hearts of a whole nation, seeing how it has also made its voice heard beyond the country’s borders. It goes without saying that the latter has happened in the same funny and ironic vein. Gradually joined by other bars and even an ice cream assortment inspired by the “original” bar that broke the ice (and took the market by storm), ROM has slowly started to diversify its range, turning into toffee, biscuits and glazed cake, among others