US Consumers Prefer "100% Natural" Food Label

The cultural legacy of R. Crumb's 60's cartoon character, "Mr. Natural," may well be that US consumers have an instinctive preference for the "100% Natural" label over the "100% Organic" one, and by a wide margin (as pictured). That's according to recent survey of 1006 people by the Shelton Group, which offeres detailed results in a commercially-sold EcoPulse market report.A few highlights are available in coverage offered by Environmental Leader, which produced the graphic shown in this post.