ByteFunding

It’s time for #google to be boring

For a lot of people, the world of personal technology is like a spectator sport. We have our favorite groups and personalities, we compare market shares like they were league rankings, and we always enjoy the crescendo of hype surrounding a big set piece event. Google I/O is undoubtedly one of the marquee events on the tech calendar these days, solely on account of Google’s enormous reach and influence, but I’m here to turn the hype volume down. I/O 2017 won’t be a big splash of epic excitement, and we shouldn’t expect it to be. Google has grown to a size and position where presenting an unexciting public image would actually be in its favor.

Consider the most boring sports teams and players in recent times: the San Antonio Spurs…