Blood Doner Torrent - Torrent Your Blood case study - (2012)

"Blood Transfusion Service" is a Russian state organization for blood donation and the support of volunteers in Russia. After the standard advertising campaign the client asked for an Internet project, capable of reaching the hearts of the target audience to turn them into regular donors. It is very important, because Blood Transfusion Station are no need one buzz-effect – blood has short period of use."

In this stunt the medium is the message, the act of torrenting is in some ways similar to the sharing of bood, sometimes you give, sometimes you get. But will this actually entice anyone to get their ass down to the nearest donation center and register as a donor?