At least four bidders are believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group. The winning bid, should things proceed, is expected to be for a valuation between $3.5 billion and $4 billion, multiple sources with knowledge of the negotiations told ESPN.com.

UFC president Dana White said reports of the promotion being on the market are not true, telling the Las Vegas Review-Journal that “the UFC is not for sale.”

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