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Deux Ex Machine: How Tablets Will Save Magazines

The early days of digital have been painful for magazine publishers. But the shift from desktop computing to mobile and tablets changes the game again—and for a change it's all good news. One big change: The way publishers are now using big data. Rocket Fuel worked with Lord & Taylor and delivered an ROI 3.6% greater than the goal and reduced CPA 73%. Imagine what's possible with the richness of data created by a content and commerce partnership. read entire article here >