Client

Campaign

Sueña Sin Límites

Elements

Sweepstakes

Public Relations

Digital & Social Media

Celebrity Partnership

Awards

Hermes Creative AwardsHonorable Mention

Case Study

In partnership with the Hispanic Scholarship Fund, famous TV star Galilea Montijo and award-winning motivational speaker Pegine Echevarria, Axis created a unique engagement platform for Clorox®, Sueña Sin Límites scholarship program, to inspire moms to dream big to achieve a brighter future for themselves and for their children.

To drive awareness and increase the number of applications from eligible candidates to attend an accredited U.S. university, the campaign was launched at a national level and included traditional media relations, digital, social media, grassroots and blogger engagement efforts. The campaign garnered more than 90 million media impressions and resulted in nearly 5,000 scholarship applications.