Porter Novelli Unveils PNConnect

Global public relations leader Porter Novelli today announced the introduction ofPNConnect, a worldwide team of digital marketing experts that delivers brand publishing programs.

PNConnect helps its clients, which include several Fortune 100 companies, establish and maintain meaningful relationships with stakeholders through compelling content that goes beyond creating awareness, to shaping opinions and behavior.

“It’s critical that brands build a narrative across multiple platforms to ensure that they are connecting effectively with their direct stakeholders and the wider community,” said Karen van Bergen, CEO, Porter Novelli. “PNConnect does just that by bringing together the combined digital resources of social media marketing, creative production, promotions and Web development to create and disseminate discrete but related andrelevant content across all digital media. All of this delivers connections between organizations and stakeholders that are even greater than our clients expect.”

PNConnect helps its clients plan, produce, publish and promote approximately 1,000 pieces of content every day. The global team provides a full-service offering that spans Web and CMS development, video production, digital advertising planning and creative, as well as producers and community managers. A key differentiator is PNConnect’s premium content offering, which enables clients to engage more deeply with their audiences at critical moments in the brand calendar.

The result is an end-to-end narrative delivered across earned, owned and paid media, ensuring that audiences see and interact with content when and where it is most relevant to them. The PNConnect approach has evolved through years of building and managing successful digital publishing programs that yield measurable business impact.

“What makes the PNConnect approach stand out for our clients is the fact that our senior leadership team comprises experts in a range of digital and communications fields who work seamlessly across borders and across clients in the day-to-day business of telling our clients’ stories,” added Rich Cline, senior partner, global head of technology and senior leader of PNConnect. “We are truly pioneers in this area: we started developing content-focused programs for clients almost 10 years agoand we were among the first global PR firms to have a paid media team and a creative group working in lockstep with communications professionals. PNConnect was built purposefully to address clients’ needs, and we have a proven approach to driving narratives that develop relationships, change how organizations communicate, and, ultimately, drive measurable business impact.”