Fashion

on 18 February 2013

Burberry introduces smart personalisation

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Always ahead of the game when it comes to digital innovation, Burberry has just announced a new and exciting interactive feature for online Burberry shoppers. During Monday’s Fall/Winter 2013-2014 runway show that is set to be live streamed on Burberry.com, Twitter, Facebook, Google+, Pinterest and Instagram, clients will be able to order a special range of coats and purses via a new Runway Made to Orderpersonalization service.

Each of the made-to-order pieces will be delivered to clients within 9 weeks - before they become available in Burberry stores. Even better, Burberry.com will also be taking clients behind the scenes at the house with a special video featuring original collection sketches and background on how the personalized pieces will be made. And that’s not all. Thanks to the Burberry Beauty Booth, clients will also be able to follow all the backstage beauty action on Twitter and Pinterest, with exclusive photos and messages from the models at the show.

Also not to be missed: The Burberry Prorsum Fall/Winter 2013-2014 runway show will be live streamed today on the Vogue.fr Facebook page at 4pm GMT while the show’s Beauty Booth will be available on Vogue.fr’s Pinterest.