UK's Galaxy S5 coming with free Deezer access

Samsung has announced a partnership with music-streaming
service Deezer that will see everyone in Europe who buys a Galaxy S5 get six months premium access for free.

The deal applies in 16 countries across the continent, including
in the UK.

Deezer's catalogue includes around 30 million tracks and puts
emphasis on music discovery, and providing music from local markets
-- local editors in several countries help people discover songs
through recommendations. It is the second largest music-streaming
provider in Europe.

For Deezer, the partnership is obviously beneficial in that the
S5 is likely to be one of the best-selling phones of the year,
which may well help the music service gain ground. But for Samsung
it is the opportunity to have access to the service's catalogue of
tracks and local market knowledge.

"It is so hard to have a catalogue of that size and be globally,
plus locally, relevant for our customers in Europe," Lee Epting,
vice president of Samsung Electronics Media Solutions for Europe,
tells Wired.co.uk.

According to research by NPD Industry Analysis, only 30 percent
of smartphone customers globally use their device for real-time
music streaming. With the ever-increasing growth in subscription
services and decline in content ownership, this means that there is
still significant room for Deezer to gain a bigger foothold in the
market if the Samsung partnership continues to grow.