Canon U.S.A., Inc., a leader in digital imaging solutions, today
announced two new additions to the Company’s EF lens family, the new EF
24-70mm f/4L IS USM and EF 35mm f/2 IS USM lenses. Each of these two
lenses features unique optical attributes for a variety of situations.
The new EF 24-70mm f/4L IS USM has macro shooting capabilities at the
telephoto end and the EF 35mm f/2 IS USM adds Canon’s proprietary Image
Stabilization (IS) to this popular prime lens focal length.

“The lens is the window to creativity, providing the unique perspective
and vantage that allows photographers to turn a scene into art. It is
our pleasure to introduce two lenses that will enable a wide range of
photographers in diverse disciplines to explore their creativity through
these new options,” said Yuichi Ishizuka, executive vice president and
general manager, Imaging Technologies & Communications Group, Canon
U.S.A.

Canon EF 24–70mm f/4L IS USM Lens

Featuring dynamic L-series optical performance in a compact, lightweight
and durable design, the new EF 24–70mm f/4L IS USM lens is well suited
for all levels of advanced photography on the go. The ideal companion to
Canon’s full-frame Digital SLR cameras such as the EOS 6D, the lens
features a constant maximum aperture of f/4 throughout the entire zoom
range with 15 lens elements in 12 groups including two aspherical and
two UD lens elements and a 9-blade circular aperture diaphragm. The EF
24–70mm f/4L IS USM lens delivers gorgeous images with excellent detail
at all focal lengths and includes a macro feature at the telephoto end
with a 0.2m/7.9-inch minimum focusing distance and Canon’s Hybrid IS
system (with up to four stops of stabilization). The macro feature can
be engaged through a switch on the lens barrel. In addition, the lens
features inner focusing and a ring-type Ultrasonic Motor (USM) for
quiet, fast autofocus, and has full-time mechanical manual focus that’s
enabled even during AF operation. Compact at only 93mm in length, with
excellent dust and water resistance, the EF 24–70mm f/4L IS USM lens has
a fluorine coating on the front and rear elements for easy maintenance
and cleaning.

The EF 24–70mm f/4L IS USM lens is supplied with a lens pouch and
reversible lens hood. It is expected to be available in December for an
approximate retail price of $1,499.00.

The successor to Canon’s EF 35mm f/2, the EF 35mm f/2 IS USM lens is a
compact and lightweight wide-angle prime lens that provides a high level
of image quality and functionality. The optics and mechanical workings
are designed to improve image quality in the lens’s periphery and
provide faster and quieter AF than its predecessor, as well as Optical
IS and optional full-time manual focus, all in a durable lens body with
a high-grade design. Featuring a circular aperture diaphragm and lens
coatings optimized for minimal ghosting and flare, the EF 35mm f/2 IS
USM lens achieves beautiful, soft backgrounds and amazing image quality.

The EF 35mm f/2 IS USM lens is expected to be available in December for
an approximate retail price of $849.99.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $45.6 billion in global revenue, its parent company, Canon
Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011†
and is one of Fortune Magazine's World’s Most Admired Companies in 2012.
In 2012, Canon U.S.A. has received the PCMag.com Readers’ Choice Award
for Service and Reliability in the digital camera and printer categories
for the ninth consecutive year, and for camcorders for the past two
years. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer
service and support for all of the products it distributes. Canon U.S.A.
is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A.,
sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and
Trademark Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

Availability, prices, and specifications of all products are subject to
change without notice. Actual prices are set by individual dealers and
may vary.

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