Accertify EMEA, Driving for Success

By Catherine Tong,
General Manager - Accertify EMEA

Over 80 attendees joined us in April for 2 days of learning, networking and driving at high speed around a race track at Mercedes World near London.

Fraud continues to grow and become more sophisticated, as our technology improves and our understanding of the underlying causes of fraud in our businesses. Eight of our European merchants, as well as discussion panels inspired us to do more in the world of fraud and disputes. This included:

Driving efficiency in Dispute Management through automation and reporting

Discussion panels of industry trends, talking about new ways to leverage the platform to fight returns fraud and loyalty fraud

Identifying positive customers to improve conversion and efficiency

Growing in emerging markets

Increased efficiencies derived from machine learning

PSD2 and GDPR updates

But it wasn’t all about work, work, work. Ben Collins, formerly known as “The Stig”, gave us some light relief before lunch with an insight into what it is like taking risks on the road as a stunt man and TV host, before taking 2 lucky merchants out on the track.

For the remaining attendees, there was racing and 4x4 tracks. I think we all learnt something new about our colleagues and their thrill-seeking capabilities. From where I stood in the venue, it didn’t look that fast, but once you got down on the track level, wow, the noise and speed was amazing.

Congratulations to Tommy from the Swedish railway, SJ (apparently times in the kiddie Micro cars didn’t count), shaving a whole 10 seconds off the Stig’s best time on the simulators! Maybe there is a little James Bond sideline for you there, Tommy.

We rounded off on the second day in the venue’s cinema with Partner and Accertify feature and roadmap insights. Thanks to our sponsors, Ethoca, emailage and Whitepages Pro for providing the recreational events and drinks.

All-in-all a great time was had by all most. It would appear that some of the Accertify team do not have the stomachs to handle the race track. Lesson learned for next time...