‘We have always known we have the best performing products in the market, and we are now overwhelmed with calls from both consumers and retailers interested in a wide range of our products. We are working hard to build up stocks to meet this unprecedented demand.

‘Further stocks of the Minky antibacterial cleaning pad will be available for sale next week, but they are likely to sell out quickly again. It will be a number of weeks before we are back into a full stock situation to meet the demands of the nearly 1 million strong Hinch Army.’

The cleaning item retails at just £2.49, and sold out within four minutes when it was restocked on the Minky website on Tuesday, despite customers being limited to just two each

Mrs Hinch has amassed almost 900,000 followers on Instagram thanks to her step-by-step cleaning instructions of cleaning tips and tricks

Minky is a long established homewares manufacturing company based in Rochdale, Lancashire and is one of only a handful of companies to hold both the Royal and Princes warrant for both product excellence and a commitment to the environment.

Mrs Hinch, from Essex, amassed hundreds of thousands of followers by providing step-by-step instructions of cleaning tips and tricks.

She’d been running her account anonymously until she appeared on This Morning, showing her face for the first time to the shock of viewers.

She admitted during the broadcast that she’d been trying to ‘hide’ behind her Instagram account. Mrs Hinch claims, however, that she’s learned to love her newfound fame.

Mrs Hinch’s Instagram follower count soared to more than 400,000 after it was announced that she’d be joining the show.

As for how she got into cleaning on Instagram — which is thought to be an upcoming trend — she said: ‘I started at home on Instagram and I wanted to upload photos of my interior and home.

‘I started cleaning and made it a bit quirky and since then it’s gone crazy.’