New Creator YouTube Studio Features Announced - Impressions, CTR, Unique Viewers & More // YouTube has announced that they will be updating the YouTube Creator studio beta aka YouTube Studio and making it the default for all YouTubers shortly. This will include a new look and 3 new analytics - Thumbnail Impressions, Thumbnail Click-through Rate and Unique Viewers.

New ways for creators to understand their reach on YouTube

Moving forward, you’ll see three new metrics in YouTube Analytics – Impressions, Impressions click-through rate, and Unique Viewers – that give a deeper understanding of your reach on YouTube. These new metrics are rolling out to a small group of creators today and will be available to everyone in YouTube Studio within a few weeks. A couple of weeks after that they will be available in Creator Studio Classic.

Impressions

An Impression is counted when a viewer on YouTube sees one of your video thumbnails. Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view.

It’s important to note that the impression metric only reflects impressions generated by your thumbnails on YouTube, including thumbnails on the homepage, subscription feed, search, and “up next” section.

Impressions click-through rate

We’re also adding Impressions click-through rate, which shows you the percentage of your impressions on YouTube that turned into views. Different factors affect your click-through rate. For example, effective thumbnails and titles that attract your target audience may drive this rate up. This metric can help you make more informed decisions on how to optimize your titles and thumbnails, especially when you look at how this metric changes between past videos.

Unique viewers

Unique viewers shows the estimated number of different people who watch your videos over a period of time. Whether they watch on desktop, mobile phone or watched more tha