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Description

Unfortunately, in the field of Web sites, that’s an
unfulfilled dream. Having a Web site does not automatically
guarantee having traffic, even if you register the site with
appropriate search engines. Whether you’re an e-tailer who
wants customers, a business that wants clients, or an organization
that wants to get your message out, Search Engine Optimization
For Dummies explains the rules of the game with information
on:

Spiders—not the yucky kind, but the software that grabs
Web pages, and then,,reads and indexes the information

The eight search systems you really need to impress and how to
get your pages into them

Keywords and how to choose them strategically and use them
often

Submitting to the directories, including the biggies (Yahoo!
Directory and the Open Director Project) and second-tier
directories

Using shopping directories for e-commerce sites, complete with
a list of nine popular ones and CPCs (cost per click) for various
types of merchandise on various sites

Written by Peter Kent, e-commerce consultant, popular speaker,
and critically-acclaimed author, Search Engine Optimization For
Dummies helps you build a search engine- friendly site (or fix
an existing site) and build traffic, showing you how to:

Avoid things search engines avoid, such as frames, invisible
navigation systems, including those created with Java applets, Java
Scripts and Macromedia Flash, cluttered sites overloaded with HTML
unrelated to content, and more