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Solving for Why: The Rise of Algorithm-Based Advice

On Tuesday, Corporate Insight released a preview of research expected to be published in October that examines the effect of online financial advice startups on the industry.

Corporate Insight studied more than 100 online financial advice startups for almost two years for the report. Tuesday’s release examined algorithm-based advice and what it does for consumers.

“This kind of effort is to understand what’s next,” Grant Easterbrook, senior research analyst for Corporate Insight, told ThinkAdvisor on Thursday. “I’ve done a lot of interviews with the entrepreneurs who lead these firms. The goal is not exactly to pitch ‘Startup X will win, Startup Y will fail.’ It’s more to understand the broader trends here.”