Place Branding of Game Parks in Swaziland: A New Look at Agritourism (#1161)Linda Hermansen, Julie Pennington, and Hemant Rustogi, University of Tampa; William Schaefer, Provence Group Inc. (United States)

Comparing Efficiencies of Smallholder Irrigation Farms Under the Land Reform Programme in the Eastern Cape Province of South Africa (#1098)Thandoluhle Ndlovu and Ajuruchukwu Obi, University of Fort Hare (South Africa)

Cooperative Participation as a Panacea for Food Insecurity and Profit Inefficiency among Small Scale Farmers in Rural Nigeria: Evidence from Ikenne Local Government Area of Ogun State (#1145)Daniel Akinola Babalola, Babcock University (Nigeria)

Co-Innovation: What Can We Learn From Three African Food Chains (#1112)Verena Bitzer, University of Cape Town and Jos Bijman, Wageningen University (Netherlands)

The Evolving Role of Supplying and Demanding Companies in Food Chains: Analysis for Strategic Planning Applied to the Soybean Complex in Argentina (#971)Sebastián Ignacio Senesi and Marcos F. Daziano, University of Buenos Aires; Evangelina Gabriela Dulce, Food and Agribusiness Program (Argentina)

Adaptability of Agribusiness Companies to External Turbulences: A Methodology for its Analysis, Quantification, Diagnosis, and Intervention (#1050)Gustavo Napolitano and Sebastián Ignacio Senesi, University of Buenos Aires; M. Fullana, Private Co

Case Study Showcase 1

The case is set in February 2012 in the city of Rosario, Argentina, where CEO of Bioceres, Federico Trucco,is about to hold a meeting with his company’s Board of Directors. The purpose is to reach a decision whether to sign a joint venture agreement with an American firm called Arcadia, for the development and commercialization of a new transgenic technology for soybean crops.

Transmission of World Food Prices to Domestic Markets: The Ethiopian Case (#1021)Zerihun Getachew Kelbore, University of South Africa, Bureau of Market Research (South Africa)

Food Insecurity and Its Impact on Human Health in Sub-Saharan Africa (#1116)Ram N. Acharya, New Mexico State University (United States)

Bridging the International and U.S. Food Security Research Areas (#1140)Craig Gundersen, University of Illinois (United States)

The Link Between Agribusiness and Rural Household Food Security: Evidence from the Limpopo Province of South Africa (#1039)Luc D’haese, University of Ghent (Belgium); Johan Van Rooyen and Nick Vink, Centre for Agribusiness Development and Leadership, Stellenbosch University (South Africa)

An Analysis of Payment Systems in Agricultural Contracts in the United States (#1062)Yuliya Bolotova, Clemson University (United States)

Competitive Strategies Among Direct Marketers in the Ontario Agri-Food Sector (#1105)Eric Micheels, University of Saskatchewan, and Andreas Boecker, University of Guelph (Canada)

Agribusiness Management

Moderator: Brent Ross

Assessing Willingness to Produce Energy Crops in the Midwestern United States (#1164)Guilherme Signorini, Brent Ross, David L. Ortega, and H. Christopher Peterson, Michigan State University (United States)

Novus International is supporting animal agriculture in Africa with a multi-step strategy: the delivery of reliable nutritional solutions, attending to the needs of small farmers, and providing technical instruction and educational opportunities. A mobile communication technology was introduced into East Africa in 2012 to enable mobile phone communications with customers. Farmers using NENO get knowledge and practical advise through their phones. After a successful pilot project, Novus plans to extend the pilot to Nigeria.This case is positioned at the time of the proposed expansion into Nigeria, before the final outcome is decided. The case will challenge readers to reflect on the innovative, inclusive and modern approach that Novus follows, its value structure, and how it will be implemented before moving to the decision point as to whether introducing NENO to Nigeria is a sound business strategy.

Monday, June 16

Interactive Research Poster Presentations

Marketing of Some Cassava Derivatives in Abia State of Nigeria (#1200)Oscar Obasi, Michael Okpara University of Agriculture (Nigeria)

Impact of the Influx of Syrian Refugees on Jordan’s Northern Badia Food Security (#965)Jay Lillywhite, New Mexico State University (United States);Ismaiel Abuamoud, Hashemite University; Mohammad Al-Oun, Jordan National Centre For Research and Development (Jordan); Jennifer Simonsen, New Mexico State University (United States)

Analysis of Technical Efficiency of Small-Scale Maize Producers in Tsolo Magisterial District in O.R. Tambo District in the Eastern Cape of South Africa (#1106)Richard Avuletey and Ajuruchukwu Obi, University of Fort Hare (South Africa)

Awareness and Attitudes Towards Sustainability Labels: An Analysis of University Students in the South of Italy (#1010)Maria Carmela Aprile, Luigi Aldieri, Angela Mariani, University of Naples Parthenope (Italy)

Local Food in New Zealand: Myth or Reality? (#1020)Sayaka Hiroki, Elena Garnevska, and Sarah McLaren, Massey University (New Zealand)

Environmental Sustainability Initiatives and Drivers in the New Zealand Wine Industry (#1019)Elena Garnevska and Sarah McLaren, Massey University (New Zealand)

Farmers’ Preferences for Management Options of a Payment for Environmental Services Scheme (#1097)Lily Kisaka, and Ajuruchukwu Obi, University of Fort Hare (South Africa)

The Economic Development-Energy Needs System: A Simulation of Alternative Futures for Ghana (#1139)Frank Kyekyeku Nti and Vincent Amanor-Boadu, Kansas State University (United States)

Legitimization and Hybridization of Business in Africa under Social and Political Pressure for Food Security (#1092)Domenico Dentoni and Jessica Duncan, Wageningen University; Verena Bitzer, Capetown Graduate Business School; Dimitrios Mitsopoulos, Wageningen University (Netherlands)

The Impact of Urban Agriculture on Poverty Alleviation in Mdantsane Township (#1104)Tshifhiwa Labase and Ajuruchukwu Obi, University of Fort Hare (South Africa)

Case Study Showcase 3

Syngenta customers are facing increasing costs, price volatility and risk for their production. To help customers deal with these challenges, the company announced the integration of seed and crop protection in early 2011. The "One Syngenta” strategy had three objectives: Innovate, Integrate, and Outperform. In North America, the company’s second largest region, the company faced two challenges: the non-exclusive distributors Syngenta sells through would need to carry Syngenta’s message to farmers and the internal culture of Syngenta’s marketing organization in North America would have to shift from specialists to generalists. The specific objectives of this case are to understand the strategic change Syngenta made as it shifted from a product (seed and crop protection) focus to a crop-based focus, assess how a global business can “think like a grower” and move from a product leadership discipline to a customer intimacy discipline.

Monday, June 16

Session D | 3:45pmSustainable Development

An Empirical Investigation into the Adoption of Green Procurement Practices in the German Food Service Industry (#1091)* Best Paper Finalist *Verena Hauschildt, University of Hamburg; Birgit Schulze, Christian-Albrechts-Universität Zu Kiel (Germany)

Analysis of Proposed Economic Interventions to Assist in Mitigating the Effects of Climate Change on Pastoralist Communities in the Borana Plateau of Ethiopia (#957)Brigham Forrest, Utah State University and the Royal Agricultural University; DeeVon Bailey, Ruby Ward, and D. Layne Coppock, Utah State University (United States)

The Road to 2050: Strategies for Financing Micro, Small and Medium-Sized Agribusinesses in Africa for Food Security and Abject Poverty Alleviation (#958)Robert Aori Nyambati, University College London (United Kingdom)

Exploring the International Competitiveness of Indian Sugar Sector (#1103)Kriti Bardhan Gupta, Indian Institute of Management Lucknow (India)

Institutions and Policies

Moderator: Keith D. Harris

Is There A Weakest Link? An Application of the Innovation Value Chain Concept to Ontario Farm Businesses (#1126)Andreas Boecker, University of Guelph and Eric Micheels, University of Saskatchewan (Canada)