Measure and grow engagement with group insights in Yammer

Yammer helps you engage employees across organizational groups, form communities and run cross-company initiatives. Community managers play a large role in creating and nurturing groups for these purposes. We want to empower community managers to make better decisions around their efforts on Yammer by helping them better understand the activity happening in their groups.

Over the past year, we have made significant progress on helping Office 365 admins gain insights on how people are using Yammer in their organizations through the Office 365 Usage Reporting Dashboard, Office 365 Adoption content pack and Microsoft Graph reporting APIs. These reporting capabilities provide and extensive view into Yammer usage and adoption at the user, device and group levels.

This week, we are excited to release new group insights in Yammer, providing engagement metrics right within Yammer so that community managers and members can get a better understanding of their groups’ engagement and activity. This, in turn, will help better inform efforts to improve, grow or execute campaigns in groups.

View group insights right within Yammer

Accessible across your network

We have heard extensive feedback that managing a cross-organizational community oftentimes includes the efforts of stakeholders and champions with limited or no access to the information available in the Office 365 admin center. For that reason, insights for public groups can be accessed by anyone in your network by navigating to group actions from the group’s feed. Insights for private groups, however, are restricted to members of the group.

Navigate to group insights under group actions

People activity in your community

Yammer groups are open by default, allowing the knowledge and information created in them to benefit people regardless of their membership status in the group. Passive visitors may gain value from group conversations and apply the information elsewhere in their daily work. In fact, during early research we discovered that in addition to understanding group member activity, community managers find it beneficial to understand the activity of visitors who are not members of the group. This is why group insights break down activity for both group members and non-members.

With group insights, you get an overview of activity for the last 7 days, 28 days and 12 months. This will help you:

Know how many members and non-members are active in the group

Observe predominant activity – posting, reading or liking messages – of group members and non-members

Get a glimpse of how key metrics – for example, number of active people or the number of posted messages – have changed since the previous period

View group activity for both members and non-members

Group activity over time

Group insights show you how posting, reading and liking activities are trending over time. These visualized trends illustrate the contributions of group members and non-members to activity in the group. Now, you can track engagement with content from campaigns or initiatives hosted in Yammer. Identify spikes in activity over the course of the year, month or week so that you can report back to leaders and optimize efforts.

Observe trends over time

All the data shown in group insights is available for download on a per-day basis for the last 24 months, which is particularly useful if you want to plot your own trends over a custom timeframe.

To see a demo of group insights in action along with other community management tools available for Yammer, we encourage you to watch our session Introducing new tools to measure and build your Yammer communities from Microsoft Ignite 2017.

To get more details on group insights in Yammer, please check out our support article.

We are excited to see how you use group insights to better nurture your communities in Yammer. We will continue to evolve group insights using the great feedback from customers and partners.