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With sales on smartphones up 538% and revenue from non-phones up 25% after deploying a responsive design site, e-retailer Fathead has learned design isn't about the device, but about what devices can do. The merchant’s marketing chief speaks next week at an Internet Retailer conference.

With sales on smartphones up 538% and revenue from non-phones up 25% after deploying a responsive design site, e-retailer Fathead has learned design isn't about the device, but about what devices can do. The merchant’s marketing chief speaks next week at an Internet Retailer conference.