Content

This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.

Assessment

Written Assignment 3500 words 40%, Examination 2 hours 60%, Hurdle requirement: achieve at least 50% of the marks available on the examination.

Unit Fee Information

Student Contribution Rate*

Student Contribution Rate**

Fee rate - Domestic Students

Fee rate - International students

$1283

$1283

$2962

$3697

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010** Rate for CSP students who commenced Education and Nursing units pre 2010Please note: Unit fees listed do not apply to Deakin Prime students.