Disney Travel on Demand

Walt Disney is launching video-on-demand travel programming that will enable 'some' cable subscribers to push a button on their remote and receive a phone call from a Disney reservation agent to book a vacation. The Press Release noted, "Walt Disney Parks and Resorts today announced Disney Travel on Demand, a breakthrough in original programming that combines innovation, storytelling and the power of interactive television to deliver a soup-to-nuts vacation planning and entertainment experience to television viewers, starting on two cable systems nationwide. The program mix will include episodic, reality and special event shows as well as concerts and celebrity hosts, all focused on the magic of Disney's destinations around the world. The programs are designed to uniquely engage viewers with a variety of industry-leading interactive and entertaining components that showcase Disney Parks' innovation, Disney cast members, and the legacy behind all the magic. It will first be made available this month on Cablevision and Time Warner Cable network systems reaching more than nine million viewers."