NEW YORK--(BUSINESS WIRE)--Trang Huyen (Behind
the Seams) is the winner of America’s Most Stylish Blogger, the
five-week style contest hosted by Bluefly
Inc., (NASDAQ Capital Market: BFLY) the leading online luxury
fashion retailer. Hailing from Pensacola, Florida, the fashion blogger
beat out seven talented competitors from New York, Los Angeles, Seattle,
Philadelphia, Dallas and Lawrence, Kansas in five head to head fashion
challenges.

Handpicked to compete from over a hundred fashion bloggers across the
nation, Trang was the clear frontrunner. Winning four out of the
five challenges, America voted her thousands of points ahead of her
fellow contestants. An A-list roster of guest judges who appeared in
weekly video recaps—including designers Adam Lippes, Natalie Chanin,
Nicole Miller, Amy Smilovic of Tibi, and fashion publicist, Kelly
Cutrone—emphatically approved her looks as well. “I don’t know who could
do it better,” Lippes said of the look Trang put together for Week Five.

The America’s Most Stylish Blogger contest aimed to unite and galvanize
the online fashion blogging community by giving contestants a platform
to express their style. Bluefly CEO, Melissa Payner said, "Fashion isn't
on Fifth anymore – Trang has proved that it’s right here in cyberspace
as more and more people go online for fashion cues and news."

The competition tested the bloggers on their ability to create a
complete head-to-toe look. Each week, a video recap of the challenge
featured celebrity style experts’ breakdown of the bloggers’ style
choices. However, it was up to fashionistas across the country to choose
the winning look. By logging onto Facebook.com/AmericasMostStylishBlogger
and Bluefly.com/AmericasMostStylishBlogger,
voters were able to choose the winner of each competition via an
embeddable voting widget. Trang was crowned America’s Most Stylish
Blogger, with the most cumulative votes at the end of the five weeks,
winning not only this prestigious title, but also:

A $1000 shopping spree on Bluefly, where she can splurge on over 350
of the most coveted American and European designers

A weekly column on a top-ranking fashion website

Her very own Blogger Store on Bluefly.com

About Trang Huyen: Trang Huyen, Pensacola-raised blogger has been
in love with fashion ever since she was a little girl. Growing up her
family was very poor and it was a definite struggle to afford anything
lavish. Fortunately, her mom was a very talented seamstress that
designed and made many of Trang’s clothes. Trips to the local fabric
stores exposed and heightened Trang’s knowledge of different fabric
patterns and textures. From that point on, her mother’s creative
artistry has led and inspired Trang’s genuine interest in fashion.

About Bluefly, Inc.: Founded in 1998, Bluefly
Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of
designer brands, fashion trends and superior value. Bluefly is
headquartered at 42 West 39th St. in New York City, in the heart of the
Fashion District. For more information, please visit http://www.bluefly.com/.