Digest

Drug companies are being targeted by Cyveillance, which operates in the growing area of online brand protection. It has linked up with Biocode, an offline brand protection specialist, to offer a service for pharmaceuticals wanting to crack down on counterfeits. US-based Cyveillance has recently been increasing its presence in the UK, where it competes with home-grown rival IBNet.

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The Met Office has appointed Andrew Phillips as the first marketing chief for its relaunched commercial division. Phillips will be responsible for overseeing the Met Office’s drive to compete with services offered by foreign weather forecasting companies and former staff such as Bill Giles, who have set up their own consultancies. He will head a […]

Unilever’s Persil brand is claiming two firsts this week, with the launch of a “groundbreaking” interactive TV (iTV) campaign to support its equally new liquid capsules. According to Modem Media, the agency behind the campaign, this is the first time any iTV ad has spanned all three UK platforms – Open, NTL and ONdigital (soon […]

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