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Product Spotlight: PRAVANA VIVIDS Everlasting

Mystic Magenta

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Everlasting Enchanted Pink

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Everlasting Scarlette Red

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Everlasting Pastel Potion

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Now you can bridge the gap between permanent hair color and direct dye. The latest from PRAVANA, ChromaSilk VIVIDS Everlasting provides the intense, fashion colors of VIVIDS with the staying power and quality of ChromaSilk Permanent Crème Color. It comes in four exciting shades: Everlasting Scarlette Red, Everlasting Enchanted Pink, the new Mystic Magenta and Everlasting Pastel Potion. Pastel Potion can be mixed with any shade to lighten it up. Use one part Everlasting Pastel Potion and lighten your shade one level. Add two parts and lighten it two levels.

The new VIVIDS Everlasting Oxidative dye collection contains the same protein-enriched base as ChromaSilk Permanent Crème Hair Color, and has a balanced pH for consistent results when intermixing. And intermix it does—you can combine it with any existing color in the ChromaSilk portfolio for an endless array of results. Or use the shades as stand-alones. Plus you don’t need high lift developers with VIVIDS Everlasting—mix them with 10-volume developer for maximum deposit and 20-volume for lighter, brighter results.

VIVIDS Everlasting can be used to neutralize, enhance or balance colors to create finishes that don’t currently exist in the PRAVANA portfolio. And as fine as VIVIDS Everlasting looks on the outside, there’s even more going on inside. These shades contain a trio of health-enhancing ingredients: Elfe Flower Extract for antioxidant and conditioning properties; True Unicorn Root for antioxidant action and Sea Buckthorn Oil for extra strength and shine.