Mention RSS to non-techies and their eyes assume a faraway look that tells you that you’re better off changing the subject. Really Simple Syndication is seen by most people as being anything but simple. Their early experience with the little...

I had to laugh last week when I heard the keynote speaker at a public relations conference refer to the conventional wisdom that blogs are “so yesterday.” Maybe it’s because I spend two to three hours daily tending to my own blogs and...

It’s okay to admit it. You’re among friends. You’ve been on Twitter for a couple of months now and you still can’t figure out what the heck all the fuss is about. It took me a while to “get” Twitter, too,...

In my last issue, I made a case for extending PR strategies to encompass influencer marketing. With mainstream media rapidly declining in scope, influence is increasingly being exerted from below by individuals using the power of self-publishing...