Jessica StrombackSenior Vice President and Chair, Joule Assets Europe

Directing business development and operations for Joule Assets Europe, Jessica Stromback oversees and directs the development of the eQuad technology platform. Backed by a €1.7 million EU grant, eQuad is intended to facilitate investment in the European energy efficiency market by providing a streamlined and automated tool for project standardization, valuation, and risk assessment. Jessica is also Founder and Chair of the Smart Energy Demand Coalition (SEDC), a Brussels-based not-for-profit industry group that promotes the active participation of flexible demand-side resources in European electricity markets to ensure consumer benefits, increase supply security, and reduce carbon emissions. Previously, Jessica served as Chair of global energy think tank VaasaETT Ltd., where she acted as project manager and technical coordinator for EU-funded projects valued at €20 million. She has also led consultancy projects for: ADEME, Schneider Electric, Microsoft, Nuon, EDF, Capgemini, RWE, Landis & Gyr, Panasonic, CREIPI of Japan, British Gas, Bord Gais, Union Fenosa, BC Hydro, TietoEnator, E-control, Israeli Electric, and Onzo.