The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

Facebook’s new and revised video metrics

Facebook is changing the way it measures news feed videos. This is good news for advertisers wanting more insights into how their video ads are performing.

Amazon to merge its ad businesses into one platform

Amazon is quickly and frequently streamlining and building up its ad business. Amazon advertisers will be able to buy campaigns from the same place, whether selling directly to the site or to shoppers.