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Author: ejovi

TLDR; (if you don’t want to read it all) GoodRx is a marketing company that has partnered with a Pharmacy Benefit Manager (PBM) or several PBM’s to generate traffic (sales). The PBM’s negotiate discounts with pharmacies and earn a transaction fee in exchange for sending the pharmacy customers. The marketer earns a transaction fee for helping the PBM. Currently, GoodRx does… Read more →

One of the biggest challenges for consumer packaged good advertisers who market online is measuring whether or not their online advertising spend results in real purchases. These are companies with the largest advertising budgets in the world, companies like Procter and Gamble, Shiseido, L’Oreal, Pfizer, and Nestle. The inability to measure online advertising performance has been a major challenge for… Read more →

You know the business landscape is changing when startups are creating an ecosystem of startups based upon them. We saw it with Facebook. I still think if Facebook didn’t make moves early on that frightened serious developers there would have been a lot more services companies built upon Facebook. Airbnb is the latest startup that has companies building service businesses… Read more →

This is the unedited english version of the latest Sankei column, posted by request. Original is here: http://www.sankeibiz.jp/business/news/130114/bsj1301140502000-n1.htm If you want to know about new digital media, you don’t go to silicon valley, you go to silicon alley. New York City is where all recently major digital media businesses have been born. My home town. Its also the home to BuzzFeed,… Read more →

My name is Ejovi Nuwere and I like reverse engineering business models, security and tournament poker.