What is Funnel?

Driving your visitors from your e-commerce website to take certain actions is a way of making optimized funnel campaign. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing through taking the action you want them to take.

A funnel is the set of steps a visitor needs to go through before they can reach the conversion. Think about the Amazon purchase funnel. There are a few steps a visitor has to go through before they can purchase a product. Here’s how it looks:

Visit Amazon.com
View a product
Add a product to the cart
And purchase

Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step. Then, as the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows. (And even further along in the process, your sales team gets involved to help close the deal.)

T-REX Optimized Funnel Campaign

That’s why T-REX built funnels that engage customer into more conversions. As you observe the funnel campaign there are a lot of different page title. These pages convince the customers about what they want to buy, giving them some discounts, and offering matching bundles before they reach purchase page. This kind of funnel makes your e-commerce business generate more sales especially when you are running your ads.

A Facebook ad is one of the most effective ad engagements nowadays because of billions of people around there. People flocks in different pages in Facebook because of their interest, with this we can simply gain a traffic that leads us to conversions. However, we can also target people or audiences in some other way to promote your products or services. Here are some options on targeting audience in Facebook: Custom Audience, Location, Demographic targeting (age, gender relationships, education, finances, and life events), Interest targeting, Behaviors, Connections and Others.

How to avoid wasting money in facebook ad?

Making Facebook ad funnel and having an ad running on facebook might just make you losing or wasting money in just few days, and this is very frustrating. To avoid this things goanna happen it requires multiple ad creativity, emphasizing unique value propositions, to highly-targeted audience segments on different devices at different times.

Some other entrepreneur begins their Ad in facebook by showing their products and services and then drives it into their product pages. This technique might be ok but sounds very risky for having an ad running, with many audiences but they do not sure about your products and services.

What to do when 99% of your visitors aren’t ready to purchase?

making facebook ad funnel campaign

Making traffic is a must to consider at the very beginning, there are 2 options to be considered before reaching your website conversions. It is website clicks and video views this two thing can drive traffic to your site.

First Option

Some other entrepreneur begins their Ad in facebook by showing their products and services and then drives it into their product pages. This technique might be ok but sounds very risky for having an ad running, with many audiences but they do not sure about your products and services.

Second Option

Video views, making a short video about your product can attract more audiences in Facebook. We should understand that some audiences are quite having a little bit confusing when you post a picture about your product. It can help you to describe more about what you offer to them and what your product all about is.

NOTE: When making a short video it would be ok if you make it shorter as 15-20 seconds

After having traffic in your site from ad you’re running in Facebook you should identify which campaign did the audiences most interested. It is very important to focus only in the campaign that people most interested otherwise you’re wasting a money and time. This is now a lead magnet to your ad running; however there should be a case that visitors may not convert. Some other ad guru uses retargeting, this would help you to gain audiences and move back as your lead magnet. You should refine, refine and refine your campaign to have an exact targeting. Thats how your facebook ad funnel looks like.

What are the three outcomes after having a visitor in your ecommerce site?

In order to handle this visitor to buy and trust your product or services, you should find a way that people may tend to be more interested about what you offer.

PRODUCT PAGE ABANDON

You should understand that you cannot quickly pull back your visitors at the moment he/she abandon it. You should consider that consequences also. To handle this you may follow a simple steps make a simple ad that state 5 reason why your product is awesome > a carousel testimonial > and having simple awards and promo.

PRODUCT PAGE ABANDON

Some visitors end up to your cart page and then abandon it for some reason. Maybe they are not ready to buy because of lacking money. This is the steps you can send them a simple gentle reminder > offer a free shipping > and your final big offer (25% off or buy 1 get 1 free).

THANK YOU PAGE

In order to gain more trust to you customer after buying your products or services, you can make a personal thank you it maybe by messaging or a simple video > build your list > ask for review and testimonial.

Benefits and How to Set up New Mailer in WordPress Using T-REX

TREX new mailer uses an html, plain text and template option that gives users a freedom to design when making direct email marketing. A simple email cannot attract customer at a simple glance. The best way to attract customer is to make an eye-catching email with a good title and description that you can offer.

What is mailer in online marketing?

Mailer in online marketing is an email letter that advertises something or appealing for marketing purposes in ecommerce. It uses software or an application that sends direct email to their customers. However, some other company uses a new mailer platform on their email marketing online. Mailers can sent out to a large number of people or directly to customers, this can be called “Direct-email”. The term mailer is sometimes used to refer to a new mailer sending email or other direct communications.

A good email content for your new mailer can be like this.

LOGO – Promote your brand with your best logo.

HEADER SICTION – Adds a subject, title and a good description to your email.

MAIN IMAGE – Display your main product with image to engage customer overview about what did you offer.

COUPON – This can be used for discount offers, a good looking with exciting discount coupon can attract customer.

PRODUCTS – Promote your some featured products in this way customers attract not only for your main product.

What are the benefits of Direct-email marketing?

Cost Effective

Direct-email advertising is cost effective. Companies can easily design colorful or eye-appealing brochures with their computers and desktop. They use software or application to achieve their design. Companies can have thousands of copies to be send to their respective target customer. Additionally, a company can email out smaller quantities of a direct-email advertisement as a test. Once the company determines that the first mailing is successful, it can increase the number of email pieces in subsequent mailings.

Highly Flexible

Direct-email advertising is highly flexible. A small company can use templates to market its wares to save on costs. Small investors can also include free samples and discount of products in their mailings. A business owner can generally include as much information as she desires in a direct-email campaign, depending on how much she/he wants to spend.