Western European retailers are facing their biggest challenge yet. In mature markets with near-zero population growth, the economic crisis has eroded the remaining consumer purchasing power, and competition has become cutthroat. Shareholders are seeing their value dissipate. Western retailers need to find their way back to growth. In the recent study entitled „Revolution or Evolution“, Roland Berger Strategy Consultants and EFMI have mapped different strategies for boosting this growth.

Today we talk to Alexander Belderok, expert in consumer goods and supplier innovation, author of the study and Partner at Roland Berger Strategy Consultants in Amsterdam, about new market strategies for Western European retailers …

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