Panerai’s partnership comes hot on the heels of Chopard’s recent announcement of their new presence on Net-A-Porter, where they are making available forty-three watch and jewellery items from the Happy Hearts collection.

Last month, Piaget joined Mr Porter starting with a launch of a dozen timepieces from its Altiplano and Polo S collections.

Richemont holds the largest single stake in the Mr Porter and Net-a-Porter’s parent, the Yoox Net-a-porter Group, and retains substantial voting rights in the company.