content marketing

The User Mine Method Don’t be everywhere – Be where it matters to your business. Last month I asked my LinkedIn and Twitter connections if they had ever used ’The User Mine Method’ in their marketing or go-to-market strategies. To my surprise, most didn’t know what it was. As a business (and this is especially true for start-ups) being…

Some weeks ago I was part of a very interesting debate on how to define content marketing and whether or not there is an overall strategy that you can follow when creating your content. The debate quickly took a turn on to how to push a sale, which provoked me and inspired me to write down my thoughts about content…