October 03, 2014

Apple Seeks Trademark for "Passbook" Icon Reflecting Apple Pay

On October 3, 2014, the US Patent & Trademark Office published Apple's latest trademark filing for their updated "Passbook" icon which adds the new Apple Pay component to the top layer of the icon as noted in the evolutionary Passbook icon graphic above. Apple's actual filing was made on September twenty-ninth. Apple notes that the new Passbook stores boarding passes, tickets, gift cards, and more — and automatically displays them on your Lock screen when and where you need them. And with Apple Pay, it can also keep track of your most recent purchases.

In respect to the addition of the Apple Pay component to the new Passbook icon Apple notes in their description of the change to the US Patent and Trademark office that the change includes "a red strip with white silhouette of the back of a credit card."

Apple Inc. asserts a claim of priority based on Jamaica application number 65308, filed 08/26/2014.

Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.