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Trend Alert: Clear Tote Bags

Clear tote bags are the rage of the runways – which means the trend could soon be sweeping the promotional products industry too.

While the roots of clear tote bags might be utilitarian, some high fashion labels have suddenly fell in love with them, creating astoundingly expensive offerings in the category. The Prada tote below is a great example of the trend. It was retailing online at Nordstrom recently for $1,040 before selling out.

Made in Italy from PVC, the transparent tote features Prada's black logo print across the front and a white canvas trim. In a little nod to privacy, the push-stud top closure reveals a detachable zip-fastening pouch for storing essentials out of sight.

Meanwhile, this transparent Kara PVC Pinch Tote is another example of transparency couture. It retails for $325 at ssense.com – hardly even the cost of a lunchtime appetizer for your average Manhattan billionaire.

For those of us sitting in the proletarian seats, though, there's good news. You can still get in on the namebrand clear tote trend for a relatively reasonable price. Urban Outfitters offers this tote for $25.

Interestingly, the high-fashion transparent trend extends beyond totes into other bag categories, including reusable shopping bags. The bag below is an exclusive collaboration between Voo Store and Belgian fashion designer Raf Simons. Available for about $180, the bag includes a dustbag that can also be used as an inner compartment.

Given the popularity of clear bags in fashion circles, promotional product distributors should anticipate that demand from clients in the promo space will increase, too. And who knows – the trend could proliferate well beyond bags altogether, if this tweet from Prada is a clue.