Baby Brand Joins AIDS Awareness Efforts

This week aden + anais introduced a special limited-edition collection that's (RED) hot. Get a peek at the baby gear that's supporting the fight against AIDS and HIV.

I'm a huge fan of aden + anais products. I used the swaddle blankets with my own daughter, which multitasked for me as stroller blankets, nursing covers and spit-up rags. We also used an aden + anais sleep sack and crib sheet, which are perfect for warmer summer weather.

I'm partial to their soft pastel colors and whimsical graphics, but when I saw the new bold and graphic (RED) collection, I went kind of nuts for it.

aden + anais + (RED)

This week the baby brand announced a limited-edition collection of fun (RED) prints that benefits the Global Fund to Fight AIDS and HIV. The company joins a long list of iconic brands who have previously partnered with (RED), including Apple, Jonathan Adler, and FEED.

U2 frontman and well-known humanitarian Bono co-founded (RED) in 2006 with Bobby Shriver. The organization partners with businesses who contribute up to 50 percemt of their profits from (RED) products to the Global Fund. To date, (RED) has raised over $250 million for the Global Fund, and 100 percent of the money goes directly to "work on the ground."

The popular muslin baby product company aden + anais has partnered with (RED) to help reduce the number of babies born with HIV by contributing to the Global Fund, which then provides medication to mothers living with HIV to help prevent passing the virus to babies.

Moms supporting moms

The special-edition collection of (RED) aden + anais prints features six of their most popular products. Ten percent of every aden + anais (RED) product purchased will support the Global Fund's efforts.

Wondering what kind of impact this would have on real moms?

According to the company, a classic swaddle 4-pack ($50) or classic dream blanket ($50) can provide 12 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.

That's huge.

We like that it's not just another company jumping on the cause marketing bandwagon. It's a real way for business to help moms (and their babies).

Plus, they are super cute.

The perfect present

It's no secret aden + anais swaddles make great baby gifts, and this limited red-and-white collection makes it extra special.

The red star blanket is an obvious fit for a July 4th baby, but the classic color combo would also be a great gift for a baby due around the holidays or even Valentine's Day. So, think about your baby gift list ahead of time and stock up!

The collection is limited edition so make sure to scoop one up today before they're gone (and trust me, they'll be gone quick).