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Panida Johnson started designing clothing in her own way during high school and all throughout college. Despite never formally studying fashion design, she knew she wanted to eventually create her own brand. In 2004 she opened her first store at Bangkok’s largest and most popular outdoor market “Jatujak”. Since opening her pieces have been featured in various magazine publications and worn by icons across the globe. After nearly 9 years in the “upcycling” scene, she began work on diybypanida.com to not only make her work available for purchase to a larger audience, but as a medium to share her ideas with the world.