BLISS: Brighter Life Index: Social Sentiment

How do you feel
about the future? Is your family doing okay? Are the people around you hopeful
or gloomy? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will
show how optimism, prosperity, and the bayanihan spirit can produce a
positive ripple from ourselves to our loved ones and to the community where we
live.

BLISS is a Facebook
application that aims to get the pulse of Filipinos about their current financial
situation as well as their outlook for the future.

“BLISS gives us the
canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the
brightest spots while also determining the areas that are in need of a bit more
sunshine,” explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer
Mylene Lopa. “Together with the Sun Life Foundation, we will help turn dim
prospects to bright opportunities.”

How BLISS happens

Harnessing the
power of crowdsourcing, BLISS gathers insights directly from consumers by
asking Filipinos about their current state and their outlook for the future.
Responses will be collected primarily via Facebook.

The results will be
embodied by a map of the Philippines, where positive sentiments will be
represented by sunny weather, while negative ones will be indicated by
thunderstorms. This will be updated real time, with different aggregations
available for viewing.

BLISS will also radiate
warmth in real life, as the Sun Life Foundation pledges to match survey
responses with a donation to help localities with bleak outlooks, as indicated
by the stormy icons in the results map. Inspired by the practice of bayanihan
(communal work), the initiative translates insight to action, via the information
that will be shared by online users.

“Sun Life
Foundation believes in action that is powered by insight, and we’re bringing that
to the social media platform through BLISS,” said Sun Life Foundation Executive
Director Anne Zillah Flores. “We’re taking it further by actually responding to
the gaps that will be determined. We will fund projects to help communities
with bleak prospects so they can adopt a brighter outlook.”

BLISS to #LiveFreePH

From the present to
the future, BLISS narrates the changing story of Filipinos from multiple points
of view: self, family, and community. Income, health, and work-life balance are
identified as personal concerns; food, nutrition and financial security
comprise the familial territory; while access to quality education, healthcare,
and livelihood opportunities are the societal factors that impact the nation as
a whole. When addressed properly, these concerns can become the building blocks
of a nationwide movement towards financial independence.

“From BLISS, we lay
down the blueprint of #LiveFreePH – to practice foresight by being conscious of
our needs while sharing the benefits of living the brighter life,” Lopa said. “We
hope that by working together towards financial freedom, we can create a story
of a prosperous and optimistic nation, because in our journey to financial
freedom, we can go far if we go together.”

Share the BLISS to
help communities in need and the chance to win awesome prizes like an iPad Air.
Go tohttp://bit.ly/1hDBxhn to
begin.

About Sun Life Financial

Celebrating
150 years in 2015, Sun Life Financial is a leading international financial
services organization providing a diverse range of protection and wealth
products and services to individuals and corporate customers. Sun Life
Financial and its partners have operations in a number of markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong Kong,
the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam,
Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of
companies had total assets under management of $813 billion. For more information
please visit www.sunlife.com.