I recently posted on nimbler firms chipping away at others’ brands. Well, it seems they have been at it again – baking some more of BigLaw’s cake and eating a few more slices along the way. Following this theme, an Edge colleague (Jordan Furlong) and I recently published a short Inventory of NewLaw in Australia focusing… Continue Reading

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Legal Leaders Blog's aim is to establish an interactive dialogue and exchange of useful information and expertise with like-minded legal industry professionals, leaders and managers about strategic issues of importance to all of us. This will assist us all to take the lead rather than follow the dynamic and evolving changes taking place in our industry.

The definitive plain-English guide to developing and understanding brand strategy for law firms of any size.

About Sean Larkin

I’m a partner with global legal industry consulting firm Edge International. Based in Australia, I look after the Australasian, Asia-Pacific and Africa regions. My passion is the legal industry, in particular assisting law firms, legal entities and in-house legal departments to realise their full potential and position them for success and development. My mantra is a simple one—building strength, confidence and well-being.