Metro Transit is excited to announce that we are introducing a new, fresh brand identity which includes an updated logo, completely revamped website, and a modernized color-scheme for our buses!

Metro staff, legislators, and stakeholders have been diligently working to create a next-generation transit system in Madison, and we feel that this new brand identity better represents who we are, and more importantly, where we want to go.

We want our riders, neighbors and government officials to take pride in their local transit and support our efforts to better serve the greater Madison community.

Our goal was to modernize the design while making
sure our old brand identity was not lost. After all, the Metro “M” has been with us for a long time!

So we kept the “M” design, but gave it the update it needed.

Staff feel the new logo is also globally recognizable as a transit identifier, which is important as we welcome more and more people into our great city.

Our refreshed identity will begin to roll-out this summer as part of our annual service change. You’ll also begin to see the new Metro “m” on bus flyers and various signage across the service area. The new website will launch later this year, with the new bus designs being unveiled in the summer of 2019.

In order to minimize costs, materials will be updated with our new look as they come up for replacement. This means it will take a couple of years to apply our new branding to all of our vehicles, facilities and materials.

Metro staff would like to thank you for your continued support and looks forward to bringing the new brand to life.