Marketers’ Concerns About Using Big Data [CHART]Rate this post via emarketer.com In terms of applying data to advertising spending, 33Across found that 70% of respondents were concerned with making sense of all the data. Moreover, 73% were concerned with integrating data in a cross-channel fashion, and perhaps most significantly, a considerable 91% were concerned with […]

Marketers Who Believe Data Access/Use Is Very Important To Ad Spending [CHART]Rate this post via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. […]

Executives Who Consider Their Company “Data-Driven” By Industry [CHART]Rate this post via emarketer.com Some industries seem to be faring better in terms of data management than others. According to Capgemini’s survey, 76% of energy and natural resources executives believed their company was data driven, as did 75% of healthcare, pharma and biotech executives, and 73% […]

Corporate Digital Business Priorities [CHART]Rate this post via marketingcharts.com Key trends in digital business are appearing on C-suite executives’ corporate agendas, finds McKinsey & Company in survey results released in May 2012. 52% of the almost 1,500 executives surveyed said that digital marketing and social tools are at least a top 10 corporate priority, including […]