pixOOm

User interface design for Foneclay, an interactive application that seamlessly integrates stimulating visuals within the functionalities of a smart phone.
pixOOm is based on the halftone patterns used in printing presses, bringing the two mediums together on the screen. What seems like just a serene image of a tree, reveals a pattern of dots which transforms into the interface's icons when zoomed in.
To download the interface for Android, please visit foneclay.com
Credits:
Studio: AuhDesign
Creative Direction and Design: Hyun Auh