Social Media

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“Bring in more customers by December,” the winemaker said. ‘We created a Facebook page, Twitter account and started profiles on wine information Web sites, but we’re not sure where to go from here.’ ~Tasting Room Manager This is one of the many responses I received from my first Social Media post “Wineries- Missing the Social Media Money.” In the first post I offer 5 basic principles when using Social Media. If you missed it, check them out, it’s a good place to start. If you’re reading this and you are already swimming in the deep end of the social medial pool, please pass this […]

“Having a Twitter account and not using it is like opening your business without any inventory. People may stop by, but they’ll never be back.” – J. Wade Are wineries leaving money on the table? Social Media / Social Networking (whatever you choose to call it) is not going away. 2009 may be thought of as the year that Twitter hit the mainstream, but 2010-2012 will prove to be the years where money is made (and lost) through social mediums. We are finally living in a time where businesses can have real time conversations with their consumers; real time feedback, real time promotions, […]