Gawker Media is an online media company founded and owned by Nick Denton based in New York City. It is considered to be one of the most visible and successful blog-oriented media companies. As of January 2008, it is the parent company for 16 different weblogs, including Gawker.com, Defamer, Fleshbot, Deadspin, Wonkette, Lifehacker, Gizmodo, Consumerist and Kotaku.

You go to the store and see a game you want on sale for $40. You also see a used version for $35. Which do you buy?