It looks like the rumors were true and Jessica Simpson will be filming a her new reality TV show The Priceof Beauty. VH1 has picked up the show and will begin shooting this July. The Price of Beauty will follow Jessica around the world as she discovers what people view as beautiful and why. The singer will also participate in crazy,sometimes painfulbeauty rituals. Keep reading for more details…

As reported by Usmagazine.com,Jessica said she was immediately intrigued when asked to do a reality show. “I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect,” she said in a statement Monday.

“I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful,” she continued. “I know we will all learn a lot on this journey and I am so excited that VH1is coming along on what I’m sure will be a wild ride.”

Added Jeff Olde, EVP, VH1 Original Programming & Production: “Perhaps more than any other pop culture figure on the radar today, Jessica Simpson has been the target of our obsession with beauty on both sides of the equation. She is a woman who can set trends and create firestorms with a single photo. We could not be more thrilled that Jessica now gets to take control of that conversation and take a look at the idea of beauty through her own unique, unfiltered lens. And we at VH1are excited to be in the passenger seat next to her as she begins this fantastic journey.”