Republished from DearEnglishMajor.com
Hey, it's Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of DearEnglishMajor.com, and she has been kind enough to share some excellent information on copywriting with us here and … [Read more...]

Most copywriters don’t have the luxury of working on just one project at a time, so they have to be able to juggle multiple assignments at the same time. This is difficult for even the most seasoned writers, but a project management tool can make a huge difference in a copywriter’s organization, time management, and content output.
Benefits of project management for … [Read more...]

Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for such firms won’t get you anywhere.
If you are a writer and want to start offering your copywriting services to big-name … [Read more...]

Someone once said that “the richest people in the world look for and build networks, everyone else looks for work.”
This was American businessman and author Robert Kiyosaki, one of the most successful book writers of the millennium. His meaning? That building a successful business (and earning a good income as your own boss) starts with finding opportunities, not just … [Read more...]

In the world of copywriting, the advertorial is a mutt. Part ad, part editorial, it hits the magazine or trade publication reader when they are already primed to read. When the advertorial is not that engaging it can come across as deceptive. There you are, cozied up with your favorite glossy only to look up at the page to see "special advertising section". Drats! Foiled … [Read more...]

A former Israeli prime minister once chastised his fellow politicians by saying their slogan could be, “Sure I promised. But I never promised to keep my promise.”
Outside the semi-virtual world of politics, of course, there are real consequences to failing to keep one’s promises.
There is a strong incentive, especially when we are starting out, to agree to any project … [Read more...]

Let’s say you’re a freelance copywriter. (You are, right?) Now let’s say you bought the latest laptop on the market, loaded it with all the tools a good entrepreneurial writer needs (like, say, a mini espresso bar app). Six months later, if the folks who sold you the thing clear out all those multiplayer online gaming data files clogging the system (“No idea where those came … [Read more...]

Blaise Pascal, a French mathematician, logician, physicist and theologian of the 17th Century, wrote in a letter, “Je n'ai fait celle-ci plus longue que parceque je n'ai pas eu le loisir de la faire plus courte.” (“I have only made this letter rather long because I have not had time to make it shorter.”)
As copywriters, we don’t have the option Monsieur Pascal had. We almost … [Read more...]

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