Studies have shown that once somebody has liked your Facebook page, the chances of them returning to your page are as low as 2-3%. So one of the best ways to get them back to your page and encourage them to interact with your content is to hold a weekly event. Facebook contests are great opportunities to engage with your …

The Ultimate Entrepreneurship Guide series is a collection of articles that help beginner entrepreneurs and guide them through starting their own businesses and startups as it covers topics such as coming up with creative ideas for new businesses, writing a business plan, writing a marketing plan, and many more important stuff every prospective entrepreneur should learn about before venturing into …

Google dominates the search market, with a market share of almost 70%, according to the May 2013 report released by comScore. No wonder then that Google’s main advertising product, Google AdWords, attracts marketers from big organizations and SMEs alike. In fact, in 2012, Google total advertising revenues stood at a whopping $42.5 billion! Why are so many firms advertising via …

Every business whether online or not involves bookkeeping or maintaining the records of various accounts. This is essential because it is difficult for an entrepreneur to keep all the financial details of their business in their minds. Bookkeeping also plays a key role in business planning and financing besides helping keep track of investments made, expenses incurred, revenues and profits …

The importance of planning and writing a plan need to be realized by every entrepreneur who wishes to be successful. A well written plan is integral to the marketing success of any SME (small and medium enterprises). Adequate planning facilitates effective promotion, better sales and revenues. It also allows an entrepreneur to identify the right business opportunities, arrange the necessary …

A successful entrepreneur is one who is clear about their responsibilities as an employer and related aspects like payroll, taxes and benefit requirements. The employers of all small and medium (SME) enterprises including a startup company also have the responsibility to provide its employees a safe working place. Also employers can be held responsible for the wrong acts of their …

A business plan for small businesses (SMEs, or small business enterprises) should provide a blueprint of what an entrepreneur wants to achieve and how. Apart from being a game plan for your business strategy, a business plan can also prove to be a great tool for communicating your business’s potential to prospective investors and financial agencies. A well written business …

Article by Rana Aytug. Photography by Nabil Quteineh. Conceptual design by Omar Al Sharif and Space Design. Interior design by Space Design. Graphic Design by Organic Visual Art. Innovation and creativity cannot be scheduled and they certainly cannot be imposed – and out of all places definitely not in the work place. Oasis500 Chairman Usama Fayyad and his team understand …

The key to taking advantage of the growing popularity of ecommerce and building a profitable business is to come up with innovative and successful online business ideas. This becomes even more important in the light of significantly high number of active websites. According to a recent web server survey by Netcraft, the total number of active websites currently stands at …

This article was originally written by Julien Brault and published in les affaires magazine, issue no. 23. This is an English translation of the original article. King of startups Amman, in Jordan, is emerging as the most dynamic city of start-up companies in the Arab world. Proof of this fact can be found in its IT sector which is currently …