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VIV is the global brand of trade shows, conferences and events based on the 'Feed to Meat' supply chain. The multi-specie event includes the sectors of Poultry, Pig, Cattle & Calves and Aquaculture. VIV is set up according to the Feed to Meat concept which involves all sectors in the animal protein production chain. As a result VIV events are platforms where all participants in meat production can work together to provide the guarantees consumers are demanding.