Xbox continues to unlock the Xbox One experience for fans in the lead-up to the November 22nd launch with the opening of Xbox One Headquarters in Toronto, giving fans the opportunity to try the new console and some of the most eagerly anticipated launch titles before they are available to take home.

The two-floor, 5,000-square foot venue, located on Bloor Street, opens Thursday, November 7 at 11:00 a.m. and will remain open until December 29, 2013. Fans visiting the first dedicated Xbox One storefront can try award-winning exclusive games, including Forza Motorsport 5, Ryse: Son of Rome, Killer Instinct and Dead Rising 3. Consumers can also play Kinect Sports Rivals Preseason for the first time in Canada. Additional titles will be available to try after launch.

Fans can also expect living room-style game-play and the chance to win great prizes.

The Xbox One* retails for $499, which includes the console, an Xbox One controller, the Kinect sensor for Xbox One and Xbox One Chat Headset.

*Advanced TV hardware required. Games and media content sold separately. Initial set-up and some games and features require broadband Internet; ISP fees apply. Some features require Xbox Live Gold membership; additional fees and/or requirements.