My Morning Routine: Male Model Ryan Burns

Ryan Burns, model and face of Zegna’s new men’s fragrance Uomo, has worked with virtually every big-name designer imagineable, but the 35-year-old Californian calls himself a dime a dozen: "there’s a million of us that look the same." His best styling tool is his hat, and when asked what shampoo he uses on his moneymaker—those trademark blonde locks—Burns put down the phone mid-interview to run to the bathroom and check. (Spoiler alert: he swipes whatever his wife, Brazilian model Aline Nakashima, is using.) Maybe Ryan Burns really is just like us. (Notwithstanding the two to three hours he spends with a trainer each morning perfecting every muscled inch of his body, and the free trips to Capri.)

As far as grooming goes, Burns’s morning routine is so completely painless, it makes you want to hurt him a little. Here’s the breakdown:

HAIR: "My hair’s a big mess when I wake up. It’s that kind of manly look, I guess." He doesn’t use any styling product but washes his chin-length strands daily. "If I don’t use shampoo my hair gets oily and the texture feels weird." On the road he reaches for whatever the hotel has to offer, but at home he suds up with his wife’s Kerastase.

BEARD: "I have more facial hair than most guys. I never shave. I use a Wahl beard trimmer."

BODY: "Honestly… I use the shampoo in the shower to wash my body. That probably sounds incredibly stupid, but it works." For sweat protection, Burns likes Dove deodorant.

FRAGRANCE: "I’ve always worn fragrances," says Burns, who now spritzes on Zegna’s Uomo daily. "I feel like Uomo is more of a man’s scent. It’s not a unisex scent. It’s very manly which I am. (Laughs) I’m really trying to push the manly thing, huh?"

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