At the 2012 PITCH NYC Conference, serial entrepreneur David Weekly moderated a panel of women entrepreneurs who have started ventures in a variety of interesting sectors, from music to health and cleantech.

In anticipation of PITCH NYC 2012 Conference tomorrow, I chat with speaker Cheryl Swirnow about her Brooklyn-based healthtech startup Sherpaa, a venture funded-company that facilitates email- and phone-based personalized medical advice and access to doctors (or Guides as they call them), meaning patients no longer have to make a trip into the office.

Brooklyn-based healthtech startup Sherpaa provides personalized medical advice and/or routes you to the medical professional as necessary. Sherpa announced raising $1.8M last week from investors including O’Reilly AlphaTech Ventures (its first healthtech investment), First Round Capital and Collaborative Fund.

Sherpaa was co-founded by Cheryl Swirnow, who spent the last 10 years in human resources helping companies choose and manage their healthcare plans. With Sherpaa, technology will facilitate smartphone conversations between doctors and patients