Alright, sure, we don't have a 'business model' or a precedent in this area and the only online series we've attempted has been Forensicsand that was already a hit on our MBS Television Network - so that's not really 'original'.

I have a very simple answer this annoying question. The answer is:

BANNER ADVERTISING!

These things are great. You put an ad at the top or bottom or side or in the videos and people click on them, purchase the products and this supports our business. Banner advertising is the single most brilliant invention since the internet itself.