KFIA-AM 710 AM The Word is the Christian Bible-teaching station of the Sacramento region, providing solid Christian teaching and talk that has transformed lives since 1980. KFIA is known for its great line-up of Biblically-sound national and local ministries, and our listening audience tunes-in throughout the day to hear their favorite Bible teachers, as well as, marriage and family experts, and to gain answers to questions relating to daily life, family, and even connect with local churches and ministries!

Among our most popular national Bible teachers are Truth For Life’s Alistair Begg, Grace To You’s John MacArthur, and Insight For Living’s Chuck Swindoll. Our listeners also find great value in our national ministries that provide advice from marriage and parenting experts on FamilyLife Today with Dennis Rainey, Focus on the Family with Jim Daly, and New Life Live with Steve Arterburn. Of course, KFIA’s local churches are well-represented with many powerful Bible teachers. And local counselors and experts assist our listening audience with advice on everything, from how to reclaim their Christian legacy to pass on to future generations, to freedom from addictions. KFIA’s core audience is 35+ and our advertisers benefit from our affluent, loyal and trusting audience.