Category: Marketing

In September, I announced my first ever author mentoring programme. I created it to help authors clarify their online presence and create a sustainable social media plan during the times they didn’t actively have a book to promote. It felt like a huge gamble, launching an […]

I’ve been enjoying the recent explosion in podcasts so much recently. Over the past year and a bit, I’ve come across some incredible podcasts for people looking to explore their creative side – whether it’s already your business or a hobby you want to do […]

A few weeks ago, coincidentally just as I was about to launch my new author mentoring programme, The Brand Stylist held an Instagram challenge. Under the hashtag #MyBrilliantBrand, each day there was the opportunity to share something about your business. What I learned from the […]

You know when you get an idea, and you think, “that’s crazy, don’t be ridiculous,” but it won’t go away? Like you’ve turned a light on in your head, and no matter what you try, you can’t turn it back on again? That’s what it’s […]

So, this is clearly hugely subjective. I got SO MANY recommendations when I put a call out for people’s favourite author Instagram accounts, and many did not make this list. What might instantly appeal to me might completely turn someone off, and vice versa. What […]

I’ve been thinking a lot about this blog lately. I have been writing on and off here for almost 5 years, which seems completely insane. I’ve kept going because a) I always need a writing outlet and b) I get such lovely comments from people […]