Advice on entering the wine market of South Korea

James Lawrence interviews four wine experts who reveal the secrets to thriving in the South Korean wine market.

Aaron Brasher, Marco Fizialetti and Michel Moosbrugger

South Korea, a country of 55m people, is the world’s 11th largest economy. A global leader in technology and innovation, the country boasts the world’s fastest internet connection speeds, and is recognized for its innovation in technology. It’s renowned throughout Asia as the place where popular trends emerge, particularly in pop music and television drama.