kamiel [at] creativechoice.org

All about: cognitive dissonance

Cognitive Dissonance This is about overcoming obsolete dichotomies. Cognitive dissonance is the result of a paradox the receiver was unaware of. It discontinues her consequential reasoning. In other words: it stops her in her tracks, catches her off guard, and ideally makes her re-evaluate the basic assumptions of her belief. A paradox alone is not ...