Basically, you only need to focus on two things to succeed at an incredibly high level.

Let’s go through the steps now.

1. Get exceedingly clear about the 2 or 3 things that actually increase your revenue.

In every agency, executives are spending most of their time doing activities that simply do not grow the business much.

Things like administration, most meetings and handling current clients.

All necessary elements of a well functioning agency, for sure, but not likely to greatly increase how much money you make.

What does increase revenue?

Trying new marketing methods

Split testing variants of current marketing methods

Creating new product offerings

Reaching out to potential buyers

Generating PR in your client universe

Systematically getting referrals

Re-contacting old leads

Learning business development systems

That sort of thing.

Until you get very clear about what activities actually move the needle of your revenue, you are doomed to waste thousands of hours a year doing stuff that just doesn’t make much difference to how rich you get.

But once you have reached this clarity, we move to the the next step.

2. Focus as much time as possible per week on those 2 or 3 things.

Here’s the reality. You already know a handful of activities that have been known to increase your revenue.

But you are so busy handling all the other stuff that you don’t get around to doing them much.

Too many of us are majoring in minor things.

It is likely that you could spend literally 3 times more time on revenue generating activities than you currently do.

Yes you may have to hire an assistant or two, delegate a lot and eliminate even more. But you could probably do it.

And if you did, it would totally transform how much money you make in your agency. With absolute certainty.

We all think we are short of time. But we are actually awash with time, we have mountains of it, if we learn to use it more wisely.

So there are two steps to this agency success formula.

Get uncommonly clear on the handful of activities that actually increase how much money you make.

He’d fought Lymphoma for many years, and only in the last few weeks did it return to take him.

As my blog is for entrepreneurs and business people, I wanted to briefly write down some of the things Paul exemplified to me.

He may be dead, but how he lived his life is a lesson to all of us in business.

1. He aimed big.

As a 22 year old, he didn’t just aim to build a tech company, he and Bill wanted to put “A computer on every desk and in every home”.

2. He lived a life of adventure.

Paul wasn’t all work. He not only was passionately involved in two sports teams, the Seattle Seahawks and the Portland Trail Blazers, he also was hugely involved in music and the arts. ( Both as a participant and a financial supporter).

3. He cared deeply about helping society.

His donations to charities and scientists dedicated to improving the human condition were massive.

In my view he did what every great entrepreneur should do- use the wealth and influence gained from business to help make the world a better one for all of us.

These 3 things most stand out for me when I think of Paul Allen.

And they are three things that we can all focus on and increase in our own lives.