No, No, No, It's "Windows Store" Apps Not Metro, OK?

Microsoft's reeling from what's probably the worst brandingdisasters in recent memory. It's still trying run a mile from "Metro" and is currently trying to get you to use the super-clunky "Windows Store" apps instead. Mind you, it's also musing over "Modern" as a replacement for Metro, which is both horrendous, and not confusing in the slightest. [The Register]