Tuesday, June 8, 2010

Bloomberg revamps campaign website

New York City Mayor Michael Bloomberg, whose presidential aspirations never got off the ground in 2008, has revamped his personal website to boast about his life's work in business, philanthropy and "national issues."

The billionaire's reworked site at mikebloomberg.com features slick photographs of him in various settings, mixing with diverse groups of people - images that evoke the tone of a political campaign site.

Mikebloomberg.com served as Bloomberg's campaign site during his third mayoral race last year. Previously, it was a general site featuring Bloomberg's accomplishments and positions. Spokesman Stu Loeser said Thursday the re-launch is a continuation of that. The new content went live in recent days, he said.

The site includes information about Bloomberg's experience in the three main areas where he has worked during his adult life.

The founder and former CEO of the financial company, Bloomberg LP, spent two years exploring the idea of running for president in 2008, ultimately deciding not to go ahead with a third-party campaign.

He has said he has "no plans" to run in 2012, but that is also what he said in the years when he was testing the waters for a 2008 run. Bloomberg will be 70 in 2012.

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