Alterna

Since 1997, Alterna Products have set a high standard for hair care products. Using ingredients that help to naturally build strength and radiance, these formulas deliver amazing care in easy-to-use packages. Alterna products have also shown leadership in the field by pioneering new hair care technology such as Enzymetherapy, which improves your hair's ability to absorb a product's beneficial active ingredients. These formulas use high quality ingredients the whole way through. The product developers at Alterna have avoided ingredients that could damage the hair, skin, or environment.

If you want your hair to look beautiful when you have finished styling it, you need to give it the nourishment it needs to look its best. Alterna Products offer a full line of care, treatment, and styling products to take your hair's appearance to the next level. These products combine cutting-edge research with high-quality ingredient selections, allowing you to feel confident in the care that your hair is receiving.

The most basic hair care product is shampoo. Despite being basic, the quality of this step varies drastically from one product to the next. Alterna TEN Shampoo fuses ten ingredients from around the globe to pamper your locks all the way through. This formula is free from sulfates, naturally and delicately cleansing your hair to leave it smooth and healthy. The focus on high-quality ingredients ensures that your hair will be pampered without the risk of damage from harsh detergents or chemicals.

Shampoo will cleanse your hair, but conditioner helps to give you the finish that you desire. Alterna TEN Conditioner will leave your hair smooth, silky, and tangle-free. This formula hydrates your hair and replenishes its natural moisture levels, giving you the shine and manageability that you want. Your hair will be protected from future environmental damage, allowing you to continue to improve its health.

Cleansing and conditioning can keep your hair healthy and looking nice, but an additional treatment can help to take your locks to the next level. Alterna TEN Hair Masque fuses luxurious ingredients from around the world to repair damaged follicles and leave your hair looking refreshed and radiant. If your hair is try or treated with chemicals or coloring products, Alterna TEN Hair Masque can give you a boost of instant moisture, leaving your mane manageable and hydrated.