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“The N8 is certainly a step in the right direction, it’s much more multimedia,” Per Lindberg, an independent technology analyst at MF Global in London, told Marayam Nemazee on Bloomberg Television’s “Countdown.” “But whether it will move Nokia’s market share upwards is more debatable,” he said adding that Android phones are becoming an “formidable force.”

This is the same Per Lindberg who, in January of this year, reiterated his February 2009 Sell rating on Apple and the entire smartphone industry:

“There is no doubt, in my mind, that the whole sector is hugely overstretched,” says the London-based physics PhD and MBA graduate who joined MF Global Ltd. in 2008 after 10 years at investment bank Dresdner Kleinwort.

“The whole sector is priced as if the average player would sustain 25 per cent margin in eternity,” he adds.

“It’s bordering on absurdity. This will end in tears.”

He is willing to use the b-word: “Many stock bubbles are generated by sell-side analysts generating enthusiasm for the companies they cover.”

To date however, it’s Mr. Lindberg’s call that’s been the costly one for investors. He has maintained his sell rating on Apple since early February of last year, causing investors who followed his advice to miss out on a more than 110-per-cent surge in the share price.