Well, it wasn’t that insane Best Picture fiasco, believe it or not. Actually, those few minutes weren’t even Nielsen rated, as the official cut-off time for the show was 12:03 a.m. ET. The show was actually supposed to end at 11:30 p.m., but that rarely (if ever) works out.

This year’s food delivery bit happened at about 9:25 p.m. ET, just before the special’s top 15 minutes. Those came between 9:30 p.m. ET and 9:45 p.m. ET, which averaged 35.050 million total viewers. The quarter-hour before landed 35 million flat, the one after put up 35.015 million.

The thing is, nothing all that interesting actually happened between 9:30 and 9:45. The trophy for Best Sound Mixing just made it in on the early end. After returning from commercial, Vince Vaughn recapped the Governors Award winners from last fall, giving a special shout-out to Jackie Chan in the process. Riveting stuff, right?

Next, Mark Rylance got a little political introducing the Best Supporting Actress category, which Viola Davis won around 9:41 p.m. ET. Her speech filled out the rest of the brief time period, warming Twitter over in the process.

Clearly, all that didn’t amount to the most riveting 15 minutes of the lengthy evening — so why did it win with viewers? Well, the candy drop was a big moment on social media, which surely prompted some to flip over in time.

Viola’s speech was also a buzzy one for those palling around online, though it could only influence the very tail-end of the time period. Still, every little bit helps. So, what gives? Well, primarily, that’s just a really popular time to watch television on a Sunday night. Also, there was really no original broadcast competition after 9 o’clock, when the CBS and NBC news magazine shows wrapped.

We really wish we had a better answer for you, but it’s pretty much mostly because lot of folks try to wrap up their weekends and work nights by 10 p.m. Hopefully, our “It’s bedtime” answer isn’t as unsatisfying for readers as the end of the evening was for “La La Land” producers.

21 Best and Worst Oscars Moments of 2017, From Viola Davis to Warren Beatty (Photos)

This year's Academy Awards featured an insanely cute kid, some uncomfortable name-shaming -- and one of the biggest flubs in the nearly 100-year history of the ceremony

BEST: Jimmy Kimmel honors Meryl Streep with a standing ovation and a tongue-in-cheek homage to an actress who "has stood the test of time for her many uninspiring and overrated performances"

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BEST: "Moonlight" star Mahershala Ali gives a touching speech honoring his grandmother and four-day-old child after winning the Oscar for Best Actor

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WORST: Critically panned superhero flick "Suicide Squad" wins an Oscar for makeup, giving the film as many Academy Awards as "Citizen Kane"

Warner Bros.

BEST: The cast of "Hidden Figures" brings out one of the film's true-life inspirations, NASA scientist Katharine Johnson (played by Taraji P. Henson in the movie)

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BEST: The rich get richer: Jimmy Kimmel floated bags of sweets to the crowd with a massive balloon drop

ABC

WORST/BEST: "Moana" star Auli'i Cravalho got hit in the head with a flag while performing the song "How Far I'll Go" from the Disney film, but the 16-year-old wasn't flustered and brought down the house with her singing

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BEST: "Fences'" Viola Davis gives an emotional speech honoring her family and August Wilson after accepting her Oscar for Best Supporting Actress

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BEST: After Iran's "The Salesman" won the Oscar for Best Foreign Language Film, director Asghar Farhadi (who boycotted the ceremony) explained his reasons in a heartfelt and pointed statement read by an Iranian-American engineer and astronaut

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BEST: Jimmy Kimmel brings a bus full of Hollywood tourists to the front row of the Academy Awards -- and Denzel Washington unofficially marries an engaged couple

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WORST: Jimmy Kimmel makes fun of one of the tourists' name, while saying "now that's a name" to her husband, named Patrick

BEST/WORST: Kimmel conducts a brief interview with "Lion" star Sunny Pawar, but an homage to Disney's "Lion King" comes off a little awkward

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BEST: Kimmel tries to engage the President on his preferred medium: Twitter

Twitter

BEST: The host unveils an Oscar-themed version of one of his late-night show's signature bits, Mean Tweets

ABC

BEST: Kimmel introduces presenters Ben Affleck and erstwhile rival Matt Damon as "Ben Affleck and guest," and has Damon played off by the orchestra during his announcement of the Oscar for Best Original Screenplay

BEST: "Manchester by the Sea" director Kenneth Lonergan wins his first Oscar for Best Original Screenplay, and says his film is "about people trying to take care of each other in terrible diversity" in a heartfelt speech

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WORST: Emma Stone wins the Oscar for Best Actress for musical "La La Land," despite her lack of top-end singing skills -- and a field including Isabelle Huppert, Meryl Streep and Natalie Portman