The CLOUD

The CLOUD, as named by its designers is the result from an extensive collaboration of multi-disciplinary teams for a competition set up by London Mayor Boris Johnson committed to build a tourist attraction in the Olympic Park "with a legacy for the east end [of London]"

The Cloud, as it is known, and its spheres are intended to be made from from plastic known as Ethylene tetrafluoroethylene (ETFE), the material used to build the Beijing Aquatic Centre. The spheres act as an observation deck, a park, and LCD screens to allow for the digital display of information.

"We could provide a custom feed of… searches made by Londoners during the Olympics to give a real time 'barometer' of the city's interests and mood," said Google, one of the supporters of the project, which has also offered to provide the information feeds.

The team also envisage projecting weather information, spectator numbers, race results or even images of the Olympic Torch on to the building.

Ramps, stairs and lifts would carry people to the top of the structure to look out over the city.

Its a work of interactive architecture, more then a space or structural element, but a beacon of real-time digital communication. The CLOUD brings an illusionary story to its citizens and locale, allowing people to feel as architectural participants rather then simply observers.

While the mayor is still in the "process of the deciding," the design team plans on reaching out to millions of people for micro-donations to build the project. This is interesting, as I recently spoke to a landscape architect friend about applying micro-finance to building parks. The idea, if parks are for people, why wait for developers to supply the money, through small donations from thousands of potential visitors, we can build what we want (at least, that's the idea).

The project brief:

The CLOUD proposes an entirely new form of observation deck,connecting visitors to both the whole of London and the whole of the world, immersing them in the euphoric gusts of weather and digital data. Each individual footstep on the ascent to the CLOUD participates in a vast collective energy-harvesting effort. Everyone from around the world can contribute to the Cloud - whether by visiting or by sponsoring an LED, helping to keep the Olympic lamp aflame. [From the CLOUD website]

I'm looking forward to seeing the progression of the project and hope it comes to fruition. It could make for an excellent precedent in cross-disciplinary collaboration and citizen development.