Creating value and differentiation

hannover

You’d probably expect Diego and I to be flagging on the final (fifth) day. If you’d asked my feet, the answer would be yes, but from an information gathering standpoint, absolutely not!

From a visitor perspective, it was a slow day. The throngs of Tuesday, Wednesday and Thursday were nowhere to be seen. What throngs there were, (as per previous days) centred on those with appealing stands. There were some stands/companies who shall remain nameless…but you know who you are…. that were, to be frank, disappointing and all the emptier on the Friday. Shame on them for having (many, MANY) screens showing text….no visual (or practical) examples of products, no working solutions or graphic marketing messages. A lesson to be learned for next year perhaps? Continue reading →

It’s difficult to describe the experience at Hannover Messe. It’s akin to the experience of a child (aka me) in a (technology) sweet shop. So many amazing exhibits, great technologies and fascinating discussions. Dilemas, dilemas; what to look at, what to look at next. Continue reading →

Hurrah! Today, we’ve made progress on the technology issues and thanks to those nice networking people at the back of the Microsoft booth for allowing me to plug into their LAN. life savers!

So, to today. We’ve ventured cautiously beyond hall 7 to hall 6. To be honest we’ve jumped from the frying pan into the fire. So much to do and say and we’ve not even scratched the surface. Will need to head back tomorrow for to get more from those in hall 7, after a brief foray into hall 9. Continue reading →

Don’t believe that even if there is (any speed of) internet available, you can connect to it

Don’t record videos in HD

Carry as little as possible if you think you’ll have to walk the aisles at a big show

Weather prediction is as random as ever

That being said, a fascinating first day at the Hannover Messe 2018. My friend Diego Tamburini and I took turns to interview some exhibitors in Hall 7. Hall 7, for those not in the know, is one of those showcasing the ‘Digital Factory’. In total there are 27 halls….. We’ll most likely be spending the majority of our time speaking and investigating those with Digital intent, halls 6 to 8, 2 and 9 to 22 . That is unless you, the readership, suggest otherwise? Continue reading →

As of Monday 23rd April 2018, this is the page where you’ll find Diego Tamburini and my observations, videos, photos of our time at Hannover Messe 2018.

These posts may well be contentious, possibly interspersed with questionable humour and off-topic anecdotes; but always to presented with the (debatable) flair you’d (probably) expect from the two of us!

I’ve just returned from Hannover (Germany) having spent two days at the world’s largest industrial fair. For those unacquainted with Hannover Messe, this is a mammoth fair (trade show) with over 5,200 exhibitors. These aren’t just German companies. According to the organisers’ press release, overseas accounted for about 58% of the exhibitors. 465 of these from the US, this year’s partner country, and (not surprisingly?) about 650 from China. Continue reading →