Southern California Nutrition Incentive Program

Summary

The specific aims of this proposal are to implement SCNIP in 6 Northgate Gonzalez Markets
across San Diego, Orange and LA counties (2 in each county), and determine which level of
financial incentive rebate (specifically, $10/month, $20/month, or $40/month) optimally
increases the purchase and consumption of SNAP eligible fruits and vegetables.

Description

The University of California San Diego (UCSD) Center for Community Health, in collaboration
with Northgate Gonzalez Markets and its regional partners, will implement a Food Insecurity
Nutrition Incentive program in Los Angeles, Orange and San Diego Counties - the Southern
California Nutrition Incentive Program (SCNIP). This program will develop, implement and
evaluate a multi-tiered model that will enable low-income, SNAP-eligible consumers to make
healthier food choices and purchase more fruits and vegetables. This model will include:
tier 1) an innovative fruit and vegetable financial incentive rebate program that utilizes
the consumer's Northgate Gonzalez Market customer loyalty card, electronic benefit transfer
(EBT) card, and electronic wallet (e-wallet); tier 2) fruit and vegetable promotions that
include discount pricing; and tier 3) SNAP-Ed programming (e.g., in-store cooking classes,
tours, and healthy food self-labeling system) to educate and support the purchasing
behaviors of SNAP-eligible families. Through the use of the customer loyalty card, EBT card,
and e-wallet, the rebate program will be able to track the purchase of SCNIP eligible fruits
and vegetables and provide a rebate at the point-of-sale that can be used to purchase
additional fruits and vegetables, thus increasing the purchasing power of SNAP-eligible
families for healthy food options. Earned and dispensed rebate dollars will be stored on the
e-wallet enabling the tracking of purchasing behaviors and dollars spent on healthy fruits
and vegetables in this program. With this data, we will be able to determine what level of
financial incentive rebate ($10/month, $20/month, or $40/month) (tier 1) optimally increased
SNAP families' per capita spending on fruits and vegetables in conjunction with the fruit
and vegetable promotions (tier 2) and nutrition education activities (tier 3).

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Medical and Biotech [MESH] Definitions

Financial Audit

An examination, review and verification of all financial accounts.

Risk Sharing, Financial

Any system which allows payors to share some of the financial risk associated with a particular patient population with providers. Providers agree to adhere to fixed fee schedules in exchange for an increase in their payor base and a chance to benefit from cost containment measures. Common risk-sharing methods are prospective payment schedules (PROSPECTIVE PAYMENT SYSTEM), capitation (CAPITATION FEES), diagnosis-related fees (DIAGNOSIS-RELATED GROUPS), and pre-negotiated fees.

Accounting

System of recording financial transactions.

Insurance Carriers

Organizations which assume the financial responsibility for the risks of policyholders.

Budgets

Detailed financial plans for carrying out specific activities for a certain period of time. They include proposed income and expenditures.

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