ECOTAIN

A national campaign of national significance.

Overview

The condition of our waterways matters. We all care and few know this better than farmers, who want the rest of the country to see their concern. Ecotain is more than a product that manages Nitrogen leaching. It’s more than a solution. Ecotain represents a way forward and an opportunity to show commitment to water quality improvement and environmental sustainability.

Hot Mustard partnered with Agricom to create a brand from scratch, that illustrated - quite literally - the four unique ways it functions. The new brand was launched to the industry first, before then being released to greater NZ, all communicated through the hopes and dreams of two smart and forward-thinking country kids.