History buffs will
already remember that
for about 70 years
before Eurobike was
born on the shore of
Lake Constance, the
show in Milan ruled the
two-wheeled world as a
joint exhibition of both
bicycles and motorcycles. Yes, the Milan
show was the precursor
to the massive exhibit
in Germany. But, unlike
their counterparts to the
north who kicked the
motorcycles out, in Italy
two-wheeled passion is
two-wheeled passion.
So although they, too,
now have their own
dedicated bicycle show,
there remains plenty
of enthusiasm for both
breeds in Milan—and
that’s what we have
here.

As with Eurobike,
the Milan show is open
to both industry and
the public alike, and
this year over 600,000
enthusiasts strolled
through the aisles to
see the latest in two-wheeled performance.
Like us, many of them
undoubtedly came away
wowed by all the latest in battery-powered
bikes. If you weren’t
among those lucky
masses, come along
here and take a walk
through the aisles to see
what you missed.

SPA (Società Piemontese Automobili) has its earliest roots as a bicycle-maker when Giovanni Battista
began production in 1888. In 1906, his brother Matteo formed SPA as an automobile company.