International LUX journey in bollywood

It all started with yesteryear actress Leela Chitnis in 1941. And since
then there is hardly a Bollywood beauty who has not endorsed this beauty
soap. We take a look at a few of the most beautiful actresses who
featured in ‘lux’urious ads.

Shah Rukh Khan: Okay, so not only is he the odd man
out, but he is also the only man to have endorsed Lux. We had to feature
him. In his defense, he was quoted saying, “Some people think it's a
girlie ad, that it questions my sexuality. But I love the idea of
getting into the tub, just as I had seen all my lovely leading ladies
do.”

Sridevi: Even Sridevi thought that star rankings were determined by whether you are a Lux star or not in the 1990s.

Mala Sinha: Born as Alda Sinha, Mala was one of the most popular and sought-after actresses of her time. Doesn’t she look stunning?

Zeenat Aman: Thanks to Zeenat’s timeless face, she was roped in to endorse the brand twice. First in the 1970s and then in the '80s.

Asha Parekh: Even the former chairperson of the Central
Board of Film Certification (Censor Board) of India had hit the ‘sexy’
bath tub for a Lux ad!

Babita: If you’ve ever wondered where Kareena and Karisma Kapoor get their gorgeous looks from, take a look at this!

Hema Malini: She had once said, "One of the turning
points in my career was when I was signed up by LUX. It was then that I
knew I had made my mark in Indian cinema as a leading lady. To be a Lux
star is a much sought-after honour amongst leading ladies and it truly
means a lot to me." It may not hold true anymore but we guess it was a
big deal during that time.

Madhuri Dixit: How could the dhak-dhak girl have been left behind in the Lux rat race?

Rekha: She was a sex symbol in her time. No wonder her tagline read, “I know how to get what I want”.

Saira Banu: The girl, who married a guy (Dilip Kumar)
22 years than herself, was hot property in the 60s. She rocked the ad
just like her mother Naseem Banu did.