Food Trucks are white-hot popular since the first one appeared on L.A. streets in 2009. Exploding out of southern California, they now enjoy dedicated “corrals” and festivals, feature-length coverage in, among many other, National Geographic and Fast Company and even landed a starring role in Chef (2014). Uber food truck Manna One travels to disaster sites and operates on a grand scale: a tractor-trailer kitchen with multiple support trucks, it feeds tens of thousands of disaster victims a day. The marketer who understands the history, benefits and limitations of the food truck can best ensure success if the food truck is part of their marketing plans.

Photo credit: Blake Patterson

The modern food truck traces its roots back to the Great Plains and the Chuck Wagon. A rolling kitchen designed to support cowboys as they drove cattle to rowdy railhead towns like Dodge City, Kansas, the chuck wagon debuted around…

Hi there,
Please watch this latest video about the WFT and leave me any thoughts in the comments below or send me an email. We are on facebook, twitter and instagram, I’d love it if you could take a minute to ‘like / follow’ us on those too so you don’t miss any of our updates as social media moves so fast these days.

Please keep sharing the video with your friends or online communities, Thank you SO much xx