But after a lengthy amount of time since opening, no one is really talking about the W at the SLS. While friends will always rave of the latest hotel openings, experiences and the like, no one in my direct contact has mentioned more than a whisper or two about the W.

Las Vegas has its first new logo since 1979! A representative of Las Vegas says that the goal was to create a logo that is iconic, timeless, progressive, modern, fresh and exciting with a nod to the glamorous era of yesterday…..

After speculation and somewhat of confirmation from the SLS and Starwood, it appears as though the transformation of the Lux tower into the first W Las Vegas is well underway with construction walls up and certain rooms not available.