Did you know that an estimated 98% of searchers do not go beyond the first two pages of the SERPs when searching for a product or service? If your website is not in one of these positions, you are leaving money on the table. Not only that, but your competition is ethically stealing customers from you. So, how do you do it with hundreds of SEO agencies operating in Michigan? Here are important tips to consider when looking for a reputable Michigan SEO agency.

A reputable and experienced SEO company in Michigan will offer a comprehensive SEO package which includes content optimization, metadata optimization, website structure optimization, link optimization, Google & Yahoo sitemap, site performance optimization, social bookmarking, directory listing, and article submissions. Without such a package, you will not be able to get your site to rank higher in the search engines. A cheap SEO provider will not offer such a comprehensive package since this involves a great deal of work and time. This further backs up why it is important that you pick a reputable and experienced SEO provider in Michigan.

There are many advantages of using the services of a good search marketing agency in the area. They will help rank your site on the top spots of Google and other search engines. A site that ranks higher in the search engines is more trustworthy in the eyes of the customer. It will help improve your brand awareness and sales as a result. SEO is one of the most effective and affordable methods of improving your sales and conversions in the long run. It helps improve the bottom line of your business and profits over time – this is why you need to invest in a reputable SEO agency in Michigan

Okay, folks! You’ve asked for it; here we have a short clip on the differences between Passive and Active Marketing. This is particularly important in planning your marketing strategy for your business. Enjoy!

Marketing is the management operation through which goods and services move from conception to the clients. It is based on considering about the business on customer demands and their satisfaction. It positions the entire business process comprising of a tightly incorporated attempt to discover, create, elicit, and meet customer requirements. There exist various kinds of marketing which include:

1. Digital marketing
It is also referred to as internet marketing which relates to commercializing of goods and services using digital technologies, primarily using the internet to drive home promotional marketing messages to the consumers. Digital marketing encompasses the following:

• Search Engine Optimization (SEO).
It is the kind of online marketing that boosts a business without paid adverts that appear on the search engine result page. The sooner and the more prevalent a site appears in the search result list, the more the visitor it will get from the search engine’s users. These visitants are easily converted into customers. SEO focuses on how search engines work, what clients seek, the keywords typed into the search engines, and which search engines are preferable by their intended multitude of customers. Some of the SEO tactics include increasing the number of back-links to a website, increasing the number of keywords, and making inclusions to a particular level. Other Internet marketing methods include;
• Search engine marketing (SEM)
• Display advertising
• Mobile advertising
• Affiliate marketing
• Content automation
• E-commerce marketing
• Social media optimization
• Cloud marketing (try out cloud marketing here)
• E-books and optical disks among others

Advantages of digital marketing
– It can reach a vast number of potential clients
– Consumers are substantially exposed to the product being advertised directly
– Advertisement is easy to access
– Adverts can be consulted at any time and place

Limitations
– It is highly dependent on the internet and internet may not be accessible in certain areas; additionally, clients may be prone to poor, off internet connectivity.

2. Television advertisements
It is a span of television scheduling created and paid for the institution that imparts the message, generally to market a product or service.

Advantages
– Ability to communicate to a vast number of potential customers.
– TVs ads usually attract attention, generate awareness and lay down preference for product and services.

Limitations
– They are expensive and not suitable for smaller advertisers.
– Repetition of the TVs ads to convey the message is time-consuming.
– It’s hard to make changes to the message conveyed.

According to a standpoint from the various forms of marketing outlined above, I would recommend internet/digital marketing as the best marketing method because of its immense number of advantages and because in the world we are living in today, a large number of the population want to do their research and business through the internet.