Many consumers choose a car as a means of expressing themselves. But most of the time, it is the vision of the vehicle’s designer that the customer selects, rather than their own. Daihatsu Motor Company, a manufacturer of small and lightweight cars based in Ikeda, Osaka, Japan, wanted to place more customization and design freedom directly into the hands of its customers. The automaker relied on Stratasys 3D Printing technology and expertise to bring the customer into the design process in a totally new way.