[03/27/13 - 02:54 AM]Discovery Is Launching TLC - A New Entertainment Channel in the UKTLC, already the world's biggest female entertainment channel is exclusively premiering hit shows from the U.S. alongside a number of original U.K. series.

[via press release from Discovery]

DISCOVERY IS LAUNCHING TLC

A NEW ENTERTAINMENT CHANNEL IN THE UK

Wednesday 27th March 2013

Discovery Networks is launching TLC, a new entertainment channel in the UK and Ireland on Tuesday April 30th 2013. It will have a prominent position on Sky's entertainment EPG at channel number 125, channel number 167 on Virgin Media's platform, channel number 875 on BT Vision and available from YouView on the TalkTalk Player. TLC will also be available in HD to Sky and Virgin subscribers and key programming will be offered on demand via Sky, Virgin Media and BT Vision.

TLC is an entertainment channel where the 'relatable meets the remarkable. ' The tone of the channel is playful, humorous and passionate. TLC, already the world's biggest female entertainment channel is exclusively premiering hit shows from the US alongside a number of original UK series. The channel will show different perspectives on fashion, family life, little known communities, alternative lives and amazing people and cultures. Millions have been invested in the UK launch of the channel.

The channel will feature UK and global stars including Holly Valance in Ultimate Shopper; Dawn O'Porter in Undercover Mums, Lisa Snowdon in Your Style In His Hands and Oprah Winfrey in Oprah's Next Chapter. The channel will also launch Here comes Honey Boo Boo, a US show that has generated worldwide comment and debate.

Susanna Dinnage, SVP & General Manager, Discovery Networks UK, said: "TLC is a unique entertainment channel that brings together a huge range of characters from the UK and US. It is full of stories that will get people talking and we hope it will become part of the rich and varied TV culture in the UK. It is unlike any other channel in the UK and will provide advertisers with an exciting new opportunity to target female audiences. The launch of TLC is another compelling reason for people to come to Pay TV."
Ends.

Notes to editors

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company, reaching more than 1.8+ billion cumulative subscribers in 218 countries and territories. Discovery is dedicated to satisfying curiosity through 154 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools, and owns and operates a diversified portfolio of digital media services, including Revision3. Discovery Networks Western Europe distributes 24 channel brands, reaching over 353 million cumulative subscribers with programming available in 13 languages. For more information please visit www.discoverycommunications.com.