Digital Agencies

Leading digital agencies need to keep up to date with the latest trends and tool sets to ensure your clients get the best results can be a challenge when you are busy managing the day to day demand from clients.

Using 51Degrees you can adapt online content to maximise the potential of online conversions and steer the end user purchase path.

Plugin us into yours and your clients’ web platforms and see a more granular level of detail about the devices used for clients site.

CMS

51Degrees provides the fastest and most accurate device information, including 217 device properties such as retail price, vendor, device age, screen size and more to allow more granular analytics and better content optimisation

APIs

Property Dictionary

Browse the full list of properties available in 51Degrees device detection solutions. Find out what values are supported in the Lite, Premium and Enterprise data sets, including full descriptions and advice on how they can be used.

Blog

What’s changing, why it’s a problem and how to respond

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

This blog summarizes Mozilla’s position and evaluates alternative solutions, before explaining some simple technical tweaks that can be used to bring analytics traffic back to life.

51Degrees share the device data differences

51Degrees are often asked how our data compares to other Device Intelligence providers. In this blog we highlight the key differences between the data you can retrieve from Google analytics and the granular device data we can provide.

51Degrees take a look at the latest Tablet trends

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

Comparing 51Degrees to other device intelligence services

Author: Anonym

Here at 51Degrees we’re often asked how our data compares to other Device Intelligence providers. We have carried out extensive testing using 51Degrees data and Google analytics data to provide an understanding. This blog compares our data to the data provided as default by Google analytics and highlights some discrepancies that can be found.

51Degrees took a look at the first three month of browsing data for the Samsung Galaxy S4, S5 and S6 as well as the HTC One, HTC One (M8) and HTC One (M9). The objective was to see the volume of web browsing that each device took up as a proportion of browsing on all Samsung or HTC devices.

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise’ that Apple creates, 51Degrees – a device detection company - has pulled together data from more than 3 billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)

(but it helps)

Author: Anonym

The battle between iOS and Android is usually played out in the battlefield of the high street, where the two key mobile operating systems compete for sales. The relative performance of each operating system can therefore fluctuate greatly: the month after a new iPhone launch iOS devices tend to do very well and the same is true when a new Android phone is launched or a price drop takes place.

The question we asked ourselves at 51Degrees.com was what does the battle look like out in the real world.

Desktop vs Mobile

With the recent announcement that Windows 10 will finally be available for public release on the 29th July 2015 we take a look at the breakdown of the current web traffic generated by all Windows operating systems during May 2015.