Post In Category: Marketers

Native advertising is still somewhat relatively new, which leads to a lot of questions. “Does it work?” In short, yes, it works very well. In fact, a new study published in American Behavioral Scientist found that...

What if we could quantify the transfer of trust from one entity to another? A universal and transparent trust metric for all to see. Us marketers would definitely have an easier time measuring the impact of...

This week, the Content Discovery industry that Outbrain has pioneered turned 10 years old. In the decade since we opened our doors, Outbrain has grown into a business that serves more than 250 billion monthly content...

Here’s a recap of my second day at Pubcon 2016, Las Vegas. After a really nice networking party last night we started our day early at 8:00AM with a breakfast interview with the one and only, Garry Illyes, from...