About the ASTA Destination Expo

ASTA Destination Expo is an international destination event taking place annually in a different location every year. The event is dedicated to training of outbound U.S. travel advisor to become destination specialists in select countries. Attendees can expect to receive first-hand destination training from local experts, connect face-to-face with leading travel suppliers, as well as visit and experience the destination at an affordable price before recommending to your clients.

This year's event will be held in the "Land of Creation" - Israel. Our host city for the event will be Jerusalem and will take place November 10-14, 2019. Israel is small in size - about the size of the state of New Jersey - but rich in history, food and culture. About 80% of all tourists to Israel visit Jerusalem and five of the top tourists sites in Israel are in Jerusalem.

Tourism from North America alone has increased over the last two years from 600,000 to over a million. The Ministry of Tourism is continuing to grow that number by investing almost $7.96m in digital marketing campaigns, and $15.92m in television and transportation campaigns.
With Israel continuing to see record-breaking growth and investing in marketing it's likely your clients are going to be interested in wanting to visit, so if you aren't selling Israel to your clients...someone else will.

About ASTA

Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism.