Amazon says: yes, you can opt out of ads on new Kindle Fire models (update 3: yes, really)

Crackle for iOS brings free movies and TV shows to iPads, iPhones

After appearing on Android, Bravia TV connected platforms, the PS3 and Roku, Sony's Crackle has finally brought its ad-supported movie and TV show streaming act to iOS. The iPad / iPhone / iPod Touch clients also have an advantage over their Android counterparts, like the PS3 and Google TV apps they have access to extra content from the website (all in SD resolution) which now includes episodes from Seinfeld and movies like Pineapple Express. While senior VP Eric Berger tells USA Today the name is a reference to the need for content to "crackle" or be special, there's plenty of fluff in the catalog along with many well known older shows and movies. Still, at the low, low price of $0 we're sure you'll find something worthwhile.