New brand positioning Old Spitalfields Market for future generations.Our brief was to define and create a brand that would re-energise the market, making it relevant to a new generation of market goers.In a world of increasingly generic retail destinations, Old Spitalfields Market has always been defined by its true East End spirit. That spirit was brought back to every communication touch point within the market.The Creative Village. London’s coolest collection of designer stores, street food, restaurants, art, and vintage all under one roof.