GE – Appfronts

To make a splash in today’s ever-changing digital, mobile, and new app landscape, GE came to Cashmere Agency looking for a way to connect to a new generation of business innovators.

To make a splash in today’s ever-changing digital, mobile, and new app landscape, GE came to Cashmere Agency looking for a way to connect to a new generation of business innovators.

We developed the perfect solution for GE by launching the AppFronts—a forum connecting leading app companies with some of the world’s biggest brands including Unilever, Johnson & Johnson, L’Oréal, Pepsi Co., The Home Depot, Mattel, Southwest Airlines, and more. From location to location, to staffing, designing the space, creating custom invitations and signage, to on-site support, we seamlessly oversaw the entire process. We also secured press coverage from major publications.

Due to its success, GE continues to host the AppFronts, consistently building their presence in the digital and mobile emerging trends market. With each new AppFronts iteration they look to our expertise on digital trends to optimize, design, and activate this innovative B2B event.