Facebook gets personal with WOM ads

November 07, 2007
by Alexandra Bruell

Mark Zuckerberg is again making the front pages with "social ads," enabling advertisers to get their message across and, according to Advertising Age, enabling consumers to endorse the brands and products they like.

Mark Zuckerberg is again making the front pages with "social ads," enabling advertisers to get their message across and, according to Advertising Age, enabling consumers to endorse the brands and products they like.

The New York Times calls the system a “twist on word of mouth marketing” and explains that the ads display peoples' profile pictures next to commercial messages that are shown to their friends about items they purchased or registered an opinion about.

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