Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. The interactive YouTube experience uses the indexing feature so you can control the video with your keypad numbers, allowing you to jump from section to section to provide the illusion that you are actually controlling the car.

At first glance it looks pretty cool. The graphical quality is high with a game like feel and the video has an inset stream of a driver, but once you start to press the numerical keys you’ll quickly experience something that’s quite clunky and slow to react to the inputs.

Full marks for trying something innovative, but it’s a shame, because I really don’t think this represents the Audi driving experience very well. What do you guys think?

i love advanced uses of social platforms, and the interactive numbers thing has been about for a while now with uses in music, and red bull did something similar using tricks in some FMX video recently, but this just doesn’t live up to the experience for the user.

the graphics feel ropey, and i would much rather a real car if you have a real person in the bottom left, and how about an annotation to click on the guy and have a different video with a different viewpoint to showcase the car from inside, that is essentially where everyone experiences driving of a car from.