So how does it work? Japan struggles to keep up their birthrate as women marry late – if at all. Triumph picked up this problem and after a in-depth market study came up with a bra timer showing how many days are left for the wearer to get married or else – become ‘left over’. Luckily, the countdown timer can be set by the women (and not by Triumph).

Once the bra is ‘set-off’ it can only be stopped by insert an engagement ring into the ring compartment between the bra cups.

Oh well – it’s Japan after all, the only place in the world where technology (over) rules everything.

Triumph International might be better off to invite people from the e-Textile community next year to make a better designed ‘high-tech’ integration into futuristic lingerie concepts.

It would an interesting sociological study to see two things. First, is there a direct and inverse relationship between the probability of getting married and wearing this bra. What ages do they set it at?