CNBC: We Covered McDonald’s Before FBN

In response to our post yesterday about Fox Business Network’s three-part interview this week with Joe Skinner, McDonald’s Vice Chairman and CEO, CNBC sent us a note suggesting that their upstart rivals are somewhat late to the McDonald’s game.

To wit: earlier this year, CNBC produced an original primetime special called Big Mac: Inside the McDonald’s Empire, which premiered on July 25, 2007, and was CNBC’s best ever documentary premiere in both total viewers and adults 25-54.

According to CNBC, the Big Mac doc was the channel’s highest performance of any CNBC original program in total viewers in prime time since November 2004.