Jonathan Hasford

Assistant Professor of Marketing

Biographical Information

Ph.D., University of KentuckyM.B.A., University of KentuckyB.S., University of Louisville

Jonathan’s research focuses on emotion and information processing in consumer behavior. He has examined how to train emotional intelligence, differences in the use of conscious, unconscious, and intuitive thought in consumer decision making, and the potential unintended consequences of using emotions in persuasion attempts.