Social media allows a company to increase brand impressions with their audience.

Additionally, since an individual’s interactions on social media platforms are broadcast to their friends, social media campaigns are a way for a brand to reach their audience’s friends or followers.

Similar to SEO, there are not any direct costs of participating on the social media networks but a successful campaign requires ongoing monitoring and management.

Social media campaigns can lead directly to new customers or repurchases by existing customers but generally social media campaigns are for brand building.

Presence on social media networks can be a criteria used by prospective customers the same way that a well designed website creates a positive impression of a business.

For products or services with a long decision cycle, a social media campaign can also help in nurturing a prospect during the decision process.

Posting – Based on the agreed upon messaging objectives, our [geo] social media analysts will post interesting news, articles, fun facts, quotes, videos and pictures from your social media accounts. If you have events or specials at your business, we can post that information as well.

Acknowledging (Interact and Community Plans only) – Our software will monitor your social media accounts for mentions of you. Our analysts will then respond to any mentions or retweets on Twitter and any comments in Facebook, Google+ and LinkedIn.

Reaching Out (Interact and Community Plans only) – Our analysts will reach out to the audience on the social network to build followers and likes. We will perform one or more of the following: comment/like relevant groups, ‘@’ mentions of relevant community members, questions/polls, follow people in your target market for [geo] and further.