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Think quick: what is three miles long and will start at Woodward Avenue and Kirby Street near the DIA? If you answer was America’s Thanksgiving Parade in Detroit, then you are absolutely correct.

Just this Monday, Ford Executive Chairman Bill Ford unveiled to hundreds of Ford Motor Company employees outside the Ford World Headquarters the automaker’s new float for this year’s parade. The 100-foot-long float “celebrates Henry Ford’s vision to open the roadways and make a difference in communities worldwide”, according to a Ford news release.

One of the more prominent elements of the Float is a huge likeness of Henry Ford sitting in front of a birthday cake that marks the 150th anniversary of his birth. The float also features a giant globe and a Ford Focus, the world’s best-selling vehicle nameplate, in recognition of the firm’s global reach. Six huge screens will show contributions that Ford Motor Company Fund and members of the Ford Volunteer Corps helped make around the world.

Riding on the float in the Thanksgiving Day parade will be Elena Ford, vice president for Ford global dealer and consumer experience and great-great-granddaughter of Henry Ford. In addition, forty members of the Ford Volunteers Corp will walk alongside the float.

One of the country’s largest and longest-running parades, the nearly three-mile-long event is scheduled to start at 8:45 a.m. at Woodward Avenue and Kirby Street near the DIA. The parade will be broadcast locally on WDIV-TV and WJR-AM, and the first hour will be aired in 140 markets across the country.

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— Alex Luft

Motrolix Founder with a passion for global automotive business strategy.