SEGD XLab: Tapping Emotion with Experiential Design

MJD

The MJD team attended the NRF Big Show last week and came away both inspired and a bit overwhelmed. We were inspired by the digital innovation happening in retail, with big and small players alike pushing the boundaries of technology. It felt a bit more like CES than the NRF shows of the past with virtual and augmented reality, cognitive computing, RFID, chatbots and plenty of cutting edge software options being sold as the savior to all retailers.

We were overwhelmed by the sheer number of options retailers have to choose from. This brings up important questions: What exactly does the software do; would this technology provide value to my organization; and what would it actually take to implement any of these options? How does someone weed through everything to find something that works? Well, we’ve taken a stab at that. The following technologies and services cut through the noise for us as viable options for retailers to utilize in process of modernizing their operations.

One of the most effective ways to transform good experiential design work into a head turning, unforgettable event is by focusing on the smaller moments. These small interactions have deep resonance for those directly involved: A burst of pure joy, a quiet reflection, an honest connection.

The aim is to add a level of detail that not only catches their attention, it infuses the experience with emotion, and thus, meaning.

While creating emotion is often worthwhile in and of itself, one can imagine the increase in brand affinity it creates. Some estimates claim that each of us is subjected to 5,000 marketing messages per day. In the midst of that, wouldn’t we all like a little jolt of something that pulls our heart strings, offers something useful to us, or makes us laugh? It’s one of those things that transforms an app, a website, a digital experience from good, but forgettable, to exceptional and memorable.

Join us in New York City on October 28 at SEGD’s annual XLab event to learn more about this topic. In this lecture MJD Co-Founder and CEO, Jeremy Duimstra, will cover:

Examples of elements of emotive experiential design from Disney, American Girl, Yelp, Stride-Rite, and many other sites, apps and digital experiences.

Incorporating emotive design from user experience documentation through design and development