Samsung lawyer John Quinn said in court that Apple SVP of marketing Phil Schiller emailed a link to that story to his team with a once sentence message that read, "We have a lot of work to do to turn this around."

Quinn said Schiller was "obsessed" with the Samsung ad series, and suggested to CEO Tim Cook that Apple consider dropping its long time ad agency to find someone new that could reinvigorate Apple's advertising. Quinn says Apple's board even discussed the idea, though it seems nothing came of it.