He Diets, She Diets: More Weight-Loss Plans Target Men

By

Angela Chen

Updated Aug. 6, 2013 4:13 p.m. ET

Weight-loss companies are becoming savvier about getting men to go on a diet.

Men and women diet and lose weight differently, research has shown. Men often go for diets with a simple message—eat this, avoid that—and don't care about the ins and outs of nutrition science as much as women do, weight-loss experts say. While women might like the idea of dieting, men instead prefer talking about getting in shape. Biology also plays a role: Men tend to lose weight more quickly and might find it easier than women to stick to a...