Career Center for Public Relations Professionals

The field of public relations involves a wide range of clients, from celebrities and attorneys to entire companies. It is the job of a public relations manager to ensure that the image and attitude of their client is in sync with the public, their customers, and the media. Public relations professionals must manage publicity for their clients, and arrange interviews, help determine advertising tactics, approve graphic design concepts and logos, and much more. The goal is to ensure that the client maintains a positive image and a good relationship with the public in order to maintain business. Often PR professionals work as their own entity, creating a firm where they enlist other professionals to assist with clientele. In some cases, however, companies may hire public relations workers internally and directly.

The public relations job sector is fairly busy, particularly since businesses are competing with each other more than ever. The public is an integral part of how businesses thrive, and if a business' public image is ruined, it can have a large impact on the bottom line. Politicians also use PR firms or representatives to help work on campaigns and maintain their image with their constituents. Currently the job market is expected to rise almost twenty five percent in the next decade. This type of work is highly competitive, since clients expect the public relations professional to go above and beyond to ensure their interests are protected. The average salary of public relations worker varies from around $40,000 per year, up to around $100,000 per year, depending on the length of service and the employer type. Large corporations tend to pay more than non-profit organizations and schools. There is much available on the Internet to help an aspiring public relations professional find the information they need to be successful.