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New design trends

Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design?

Recently, we’ve seen a surge in popularity of responsive web design, as more and more sites join the drive to become ‘mobile ready’ which is now even more important in the wake of Google’s Mobile Friendly update.

Let’s examine some of the most popular for this and the coming year.

1. The Proliferation of UI Patterns

2. Rich Animations

3. Microinteractions

4. Material Design: A Richer Alternative to Flat Design

5. Responsive Design

6. Flat Isn’t Going Away Anytime Soon

Additional Advice on Web Design Trends

Don’t follow trends just because they’re the “hip” thing to do at the moment. Trends represent popular techniques for good reason, but make sure it’s best for your users. For example, an e-commerce site certainly wouldn’t do well as a single-page infinite scrolling site.

Trends are nothing more than additional tools in your designer toolbox. Always pick the right ones for the job.

For more advice on the 10 most important web design trends, check out the free e-book Web Design Trends 2015 and 2016. You’ll learn from the best with analysis of 166 examples from companies like Google, Apple, Reebok, BMW, Intercom, Adidas, Dropbox, and many more.