Started on the internet with Edmunds and Cars.com "quotes". Enter the zip of the dealership if you're far away. Huggins matched a written/faxed price from a nearby dealership which didn't have the color I wanted. They weren't interested in ordering me a "clean" factory car, but zero'd out the cost for all the dealer accessories they'd already installed, so those were all free.

Pros: Easy to have them price match competitive dealer and Finance matched internet pricing for HondaCare (get that pricing FIRST if you want HondaCare). Finance guy was quick and low pressure. He explained the optional packages but accepted no for what we didn't want and price matched on HondaCare immediately.