Month: August 2011

Each year, the Society for Marketing Professional Services (SMPS) stages a major event, their Build Business conference. This building industry-focused conference, features speakers covering topics of advanced marketing and business development techniques, market-sector focused panels, and keynotes from noted thought…

The role of the professional service firm is to provide advisory knowledge to benefit a client’s interests or issues. The challenge each firm faces is balancing their efforts between multiple clients—needed to maintain and grow the practice—and to serve them…