Mobiquity, Alex and Ani webinar focuses on mobile’s role in retail

BOSTON – The latest webinar from mobile solutions firm Mobiquity Inc. features Joe Lezon, the chief technology officer at Alex and Ani LLC and will focus on mobile’s role in retail.

The webinar – Four Proven Ways Mobile is Revolutionizing Retail – will feature Lezon and Mobiquity Chief Architect Ty Rollin. It is scheduled for Wednesday, March 13 at 2 p.m.

Lezon and Rollin plan to discuss how mobile technology is being deployed in retail stores to “increase sales and put the brakes on showrooming,” according to a release.

Rollin plans to outline the four ways mobile is changing the retail experience, including: kiosks, virtual shopping walls and mobile point-of-sale options and Lezon will explain how Alex and Ani’s use of mobile point-of-sale solutions contributed to a 318 percent increase in sales last year.

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