"When we complain about Shoreditch changing, about it being too expensive to stay here any longer, we are echoing the complaints and weary jokes of all the combat-trousered webmasters and the cocky conceptual artists and the serious synth-poppers and the upholsterers and tailors and printers and showmen who have been here before us."

""And thus ends all that I doubt I shall ever be able to do with my own eyes in the keeping of my journal, I being not able to do it any longer, having done now so long as to undo my eyes almost every time that I take a pen in my hand; and, therefore, whatever comes of it, I must forbear: and, therefore, resolve, from this time forward, to have it kept by my people in long-hand, and must therefore be contented to set down no more than is fit for them and all the world to know; or, if there be any thing, which cannot be much, now my amours to Deb. are past, and my eyes hindering me in almost all other pleasures, I must endeavour to keep a margin in my book open, to add, here and there, a note in short-hand with my own hand." Well put. Well done, Sam. Well done, Phil.

"We'll only really understand what we're doing when it stops feeling new, when we have a sense of history about what we're making." Better keep on making, then. (This is good. Also: well done Phil. It's important to say well done, and this is a lot of effort, and it's been brilliant. Finishing in May! Gosh).

"I want to love books, but if the publisher treats them merely as interchangeable units, where the details don’t matter so long as the bits, the “content”, is conveyed as cheaply as possible, then we may be falling out of love." Phil buys a new volume of Pepys, finds it's now being printed on-demand, and talks a little about the perceived quality of such books. In short: if you're not expecting it, and it's a change to the usual, it makes you feel a bit like the publisher doesn't care about it.

"Although the finished site looks nothing like a newspaper I think it has more in common with newspapers’ best features than most news websites do. The sense of browsing quickly through stories and reading the ones that catch your eye, feels similar." Phil is smart. This is good.

"I thoroughly enjoy the more real time nature of these diary fragments popping up among my friends’ updates. It’s easy to picture @samuelpepys conducting his business and pleasure, travelling around London — from his home near the Tower of London to Deptford to Westminster — when he’s updating you on his progress during the day." Phil on the joy of small updates from things that aren't (quite) people.

"Some people love this kind of aggregation. Good for them. I, however, am human and my eyes glaze over when trying to comprehend a chronological stream of equally-weighted events, a format only robots could love. This is rubbish... There must be better ways of showing such “here’s what I’m up to” information." Phil talks about some problems he's been trying to solve with dashboard displays.