Hasbro Signs on as Global Master Toy Licensee for New Preschool Series ‘Moon and Me' from Foundling Bird and Sutikki

Hasbro to Create Play Experiences Based Upon ‘Moon and Me' - New
Series By Andrew Davenport, Creator of ‘Teletubbies' and ‘In the Night
Garden'

PAWTUCKET, R.I. & LOS ANGELES--(BUSINESS WIRE)--
Hasbro,
Inc. (NASDAQ: HAS) today announced that they have entered into
an agreement with Sutikki,
the new kids and family division of Bento
Box Entertainment to create play experiences for kids based on
the new original preschool series, Moon and Me from Andrew
Davenport's Foundling Bird.

Moon and Me was developed by Andrew Davenport, the creator
of award-winning global preschool franchises Teletubbies and In
the Night Garden. Inspired by well-loved tales of toys that come to
life when nobody is looking, Moon and Me is the comical story of
a special friendship between two characters from completely different
worlds. Moon and Me will combine the latest production methods
with traditional storytelling, comedy and music to create a beautifully
constructed picture-book world especially for today's preschoolers.

"We are thrilled to team up with Sutikki to help bring Foundling Bird's
amazing Moon and Me series to life through our upcoming preschool
product line," said Samantha Lomow, senior vice president, Hasbro
Brands. "We are truly inspired by Andrew Davenport's prestigious
background and unique creative vision for Moon and Me and can't
wait to add this exciting new property to our PLAYSKOOL portfolio."

"We are very excited to announce Hasbro as our global master toy
licensee for Moon and Me," said Andrew Kerr, Co-Founder of
Sutikki. "With a rich history of innovation and brand storytelling we
couldn't imagine a better, more appropriate lead partner for the
project. We're also very proud that with this announcement today Hasbro
becomes Sutikki's first ever global master toy licensee."

"I am very excited to be working with my friends at Hasbro again," said
Andrew Davenport. "Hasbro is the perfect choice of partner for Moon
and Me and I'm thrilled that the PLAYSKOOL team will be bringing
their creativity, expertise and innovation to the brand."

Moon and Me will air on BBC's CBeebies in the UK in early 2018.

As the global master toy and game licensee, Hasbro plans to launch its
line based on the Moon and Me series in 2018 under its PLAYSKOOL
brand in the UK with additional markets to follow as the series rolls
out worldwide.

About HasbroHasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies, digital gaming
and consumer products, Hasbro offers a variety of ways for audiences to
experience its iconic brands, including NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE
GATHERING, as well as premier partner brands. The Company's Hasbro
Studios and its film label, Allspark Pictures, are building its brands
globally through great storytelling and content on all screens. Through
its commitment to corporate social responsibility and philanthropy,
Hasbro is helping to make the world a better place for children and
their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About SutikkiSutikki — Japanese for sticky — is the
new kids and family division of Bento Box Entertainment. Founded in 2016
by executives Irene Weibel and Andrew Kerr, Sutikki (www.sutikki.com)
develops and produces compelling content that ‘sticks' and matters to
kids age 2-11 by partnering with industry leaders, innovators, and
best-in-class creators throughout the world. Bento Box Entertainment (www.bentoboxent.com)
is an Emmy® award-winning entertainment content and technology company
based in Los Angeles with additional studios in Atlanta and Toronto. It
produces animated comedy series for broadcast, cable and digital
networks, while extending its reach to new audiences through its
digital; kids; content rights; and live events, merchandise and brand
management business units.

About Foundling Bird LtdFoundling Bird was established in
2014 to own, produce and administer the work of award-winning creator
Andrew Davenport. It is named after the Grimm tale of the same title.
Davenport's creative goals remain the same as he says they always have
been: To found a slate of developmentally informed, innovative
and entertaining projects - built on compelling storytelling and an
authentic sense of contemporary childhood. With 25 years' experience
in children's global content, Andrew Davenport has been dubbed ‘the JK
Rowling of the under fives' [The Daily Telegraph], after the
global success of both Teletubbies (which he co-created
and wrote) and In the Night Garden (which
he created, wrote and composed). Industry accolades include a clutch of
BAFTA and RTS awards and Emmy nominations.

About Andrew DavenportAndrew Davenport is a
multi-award-winning English producer, writer and composer specialising
in creating high-volume television and publishing series for young
children. He co-created Teletubbies (first broadcast in
the UK in 1997) and wrote all of its 365 episodes. Teletubbies was
broadcast in 125 countries, translated into 45 languages, won 17
industry awards and achieved ‘iconic' status as probably the most
instantly recognisable British product of contemporary times. Davenport
also created the double-BAFTA-winning global success In
the Night Garden (first broadcast in the UK in 2007), writing
all of its 100 episodes, and composing its title theme and all
incidental music. Teletubbies and In the Night Garden remain
leading global pre-school brands - after nineteen years and nine years
respectively. Davenport's uniquely holistic approach creates high-end,
high-volume, stand-out, evergreen brands that engage a specific,
developmentally-defined audience.