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The Pattaya branch, at Soi 13 and Beach Road, is billed as the largest Hooters in the world, with seating for over 500 customers. To give an idea of what it looks like inside and out, the first six pics have been lifted from the Hooters Pattaya Facebook page. The remainder I took.

Hooters is famous for two things: its chicken wings and big-boobed waitresses.

But remember, it's not a P4P establishment, just a sports bar and restaurant with high prices. This sign hangs in many Hooters in the U.S. The really tiny print at the bottom says, "You don't."

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At 6.30 p.m. , the farang manager (British accent) apologized over the mike in the DJ booth for the slowness in service of food orders. He blamed it on some start-up glitches in the kitchen. He also called on all waitresses to "drop everything else" and take part in the dance routine. He had to repeat his call to the girls about five times before they complied. I can understand the girls. It's far more important to get the orders out to the customers than further delay things by 10 minutes for a silly dance show. It was roughly what you see from the staff at MK and some other Thai restaurants, maybe even less complicated. It was exactly the same style of arm-and-leg-shaking routine you see kindergarten kids perform on Parents' Day. It was better than watching a cockroach get squashed, but I didn't find it entertaining and thought it was an unnecessary additional delay in already very slow service.

I will do a separate review of the food in my next post. Some initial impressions:

Pros:

very friendly, attentive and attractive Hooters girls. Every one of them smiled at me each time they walked past and most asked, "How are things?," "Is everything OK?" and similar. Even the Russian bartenders smiled!

the prices on the menu are net, i.e., they include a 10% service charge and 7% VAT.

interior decoration was OK, nothing fancy. Good level of lighting (strange yellow tint, though) and the background music (U.S. "easy listening" tunes) wasn't too loud. EDIT IN TO CORRECT: The air temperature was like Baby Bear's porridge- not too hot, not too cold, but just right. The ventilation was good, there are fans on the walls, but there does not appear to be central air conditioning..

very clean, including the toilets

prices on the menu are net, i.e., they include the service and VAT charges

no smoking inside, but I believe there is a smoking section on the veranda.

lots of big screen TVs that showed everything from U.S. college football to BBC nature programs. For me, it was fun to watch Clemson beat Oklahoma in the semi-finals of the national college championship, but that might go in the "con" column for many non-Americans.

drink prices were reasonable. I don't think it is out of line to pay 150 baht for a bottle of SML in a bar like Hooters. and it's happy hour every day between 11.00 am and 6.00 pm, with discounts on booze and draft beer.

Cons

ridiculously high prices for food. I haven't sampled much of it, but what I had and what I saw seemed virtually identical to what you'd get at a Hooters in the U.S., except at higher prices. That said, I saw a steady stream of burgers coming out of the kitchen while I was there, so the prices can't be that discouraging.

service was a fuster cluck, but that may be down to the newness of the restaurant. The girls did their best, but the problem seemed to be the speed at which the food came out of the kitchen.

It appears Hooters is attempting to be a sports bar and restaurant from late morning through early evening and more of a night spot later on. Time will tell if they allow freelancers to ply their trade in the late evening and if the girls find their way there. But it has to be emphasized, Hooters is NOT a P4P establishment.

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I give the place 2 years, I was at a Hooters in Shanghai last month, overpriced crap food and birds who think their shit don't stink.

The oldest of the Hooters Shanghai branches has been open since 2004. There are now three in Shanghai. Hooters has proved very popular in Asia. Previously, the two largest Hooters were in Singapore and Tokyo (believe it has six branches now). Aslo in Beijing and Taipei the Hooters have attracted a lot of customers. The two Bangkok branches of Hooters that have opened are said to be busy.

Hooters' strength in Asia appears to be that it attracts a good mix of customers, wealthy locals, ex-pats and tourists.

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Hooters (anywhere) is a bistro, at best, where girls with big arses and possibly big tits serve you overpriced alcohol and junk food.

Pattaya is a place where many men, though not all, go to drink cheap beer, eat cheap food and shag cheap women. Hooters girls are 'unavailable'.

Pattaya is a place where other people go, Russian families(lately), Indians and Pakis and the like, Arabs, Chinks, Japs, Koreans and regular Thai families who want a weekend by the sea which is full of shit. There's probably the odd farang/couple who end up there and don't get the place, oh and of course, Seppos, the original LDOPS who need junk food away from home. Not just that, but they need to look at girls with big asses and possibly big tits and fantasize over them because their wives are all 150Kg warthogs and the local hookers have either got more diseases than the national biological research lab, or are cops in drag waiting to lock them up.

So, WTF travel to a third world country to eat junk food at prices supposedly dearer than that at home, to look at girls whom you still can't shag, pay more for beer than at home, or certainly in a nearby bar with girls you can shag?

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Hooters (anywhere) is a bistro, at best, where girls with big arses and possibly big tits serve you overpriced alcohol and junk food.

Pattaya is a place where many men, though not all, go to drink cheap beer, eat cheap food and shag cheap women. Hooters girls are 'unavailable'.

Pattaya is a place where other people go, Russian families(lately), Indians and Pakis and the like, Arabs, Chinks, Japs, Koreans and regular Thai families who want a weekend by the sea which is full of shit. There's probably the odd farang/couple who end up there and don't get the place, oh and of course, Seppos, the original LDOPS who need junk food away from home. Not just that, but they need to look at girls with big asses and possibly big tits and fantasize over them because their wives are all 150Kg warthogs and the local hookers have either got more diseases than the national biological research lab, or are cops in drag waiting to lock them up.

So, WTF travel to a third world country to eat junk food at prices supposedly dearer than that at home, to look at girls whom you still can't shag, pay more for beer than at home, or certainly in a nearby bar with girls you can shag?

Please someone, help me.

Hooters caters to guys that are too lazy, tired or bored to chase women and prefer to look and be pampered with food and drink with which they are familiar. They would prefer it be a place where the little woman and her sprogs could visit as well if need be so they didn't need a hall pass to get out with the boys. Price is insignificant. Those guys can go into a Hooters with or without their family with no stigma. That is one reason Sports bars are the most popular in the US for guys past their 20s. Most sports bars in the US resemble Hooters more than places where guys used to go to sneak a stoggie, some suds and a hot dog and catch the Packers re-run.

I think much of Pattaya is moving in this direction, particularly as the tourist profile changes to less of whitey and more Asian.

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Hooters caters to guys that are too lazy, tired or bored to chase women and prefer to look and be pampered with food and drink with which they are familiar. They would prefer it be a place where the little woman and her sprogs could visit as well if need be so they didn't need a hall pass to get out with the boys. Price is insignificant. Those guys can go into a Hooters with or without their family with no stigma. That is one reason Sports bars are the most popular in the US for guys past their 20s. Most sports bars in the US resemble Hooters more than places where guys used to go to sneak a stoggie, some suds and a hot dog and catch the Packers re-run.

I think much of Pattaya is moving in this direction, particularly as the tourist profile changes to less of whitey and more Asian.

Thank you.

A very sad state of affairs,and if visitors to Pattaya reflect that demographic then the place is destined for meltdown long before bargirls charge 2000ST.

I read elsewhere that the price of a pint of Singha is 100 baht and Asahi is 120 baht during happy hour, but I can't vouch for that personally. I'll try to check it out. The "after six" price is 170 for a pint of Singha and 190 for Asahi; 280 for a pint of Magners and 300 for a pint of Guiness.

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I read elsewhere that the price of a pint of Singha is 100 baht and Asahi is 120 baht during happy hour, but I can't vouch for that personally. I'll try to check it out. The "after six" price is 170 for a pint of Singha and 190 for Asahi; 280 for a pint of Magners and 300 for a pint of Guiness.

In the Bkk branches the Singha is 2-for-1 pints during HH.

Your bin comes marked 144.4 which I guess is less the net++ which drives it up to 170 for 2 pints.

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I read elsewhere that the price of a pint of Singha is 100 baht and Asahi is 120 baht during happy hour, but I can't vouch for that personally. I'll try to check it out. The "after six" price is 170 for a pint of Singha and 190 for Asahi; 280 for a pint of Magners and 300 for a pint of Guiness.

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They bring them in sets of 10, so there was only one left out of 40. I started it, but just couldn't finish.

Apologies, I confused the wings with the "Buffalo" shrimp I had in Bkk; they came by the dozen, a tragedy regardless to leave one on a plate. They are good.

As far as wings go, I find the Hooters version to be much different than any other place I have had them in Thailand ... different as in the Hooters wings are much better, the closest I have found to them is Hanrahans on Soi 4 in Bkk but they are still a poor second to Hooters in my view.