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Men and Women are Spending More and More to Eliminate Signs of Aging as the Economy Improves

New Data Reveals Plastic Surgery Spending is Rebounding with a Continuing Demand for Cosmetic Procedures as 2011 Approaches

Tampa, FL (Vocus) December 13, 2010

Each year, millions of Americans invest in cosmetic procedures to gain a renewed sense of confidence and feel their best. However, as the economy experienced a dramatic downturn in 2009, so did plastic surgery spending, which fell 20 percent across the country, according to the American Society for Aesthetic Plastic Surgery (ASAPS). Now, fresh data provided by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) show more and more people are spending on nips and tucks. The AAFPRS states the number of non-invasive cosmetic procedures rose 47 percent in 2010 with further increases expected in 2011.

On the national level, the latest data from the AAFPRS showed 77 percent of physicians agree patients are more educated about plastic surgery options. The AAFPRS states that “With more people wanting to look younger, feel better and take an active role in their health, patients are researching different physicians and treatments to find the best one suited to meet their personal needs.” The AAFPRS survey concluded that the overall rise in these procedures pointed to more patients trusting their face to facial plastic surgeons that are trained and focus solely on the face and neck. “Because of this,” according to the study, “patients are seeing better outcomes.”

No matter what a potential patient’s procedure of choice is the best advice is always to seek out a surgeon who is highly qualified, trained and experienced in performing that particular procedure to ensure the best possible outcome and a high level of satisfaction. It is also important that a doctor is down-to-earth and that a patient can feel like they can connect with them. Good communication between the doctor and patient is paramount in achieving a customized result.