BayCoast Bank- Education Initiative

BayCoast Bank – Education Initiative

experiential marketing, video, design, strategy, photography, events

BayCoast Bank decided to fund a marketing initiative to promote the importance of education in their region. President/CEO, Nick Christ, challenged Sean and the STA team to create a “vehicle” to build awareness for this cause. We took it literally, and branded the Get On The Bus campaign, and tricked out a retired school bus as our traveling billboard, mascot and mobile classroom. The bus now travels all across BayCoast’s region donating to educational programs and inspiring the community to invest in education for our kids.