On the workings of the microsite, Chris Bishop, founder and chief executive of 7thingsmedia, said: “Our logic is guarded more than the Google SERP algorithm or the secret sauce to Irn Bru.

“Given a stressful Christmas season and endless hours agency staff put in around gifting seasons we wanted to ensure the industry gives their loyal, passionate and sometimes under loved account managers a hug.”

He concluded: “With the 7thingsmedia credo, we strongly believe as a core value there is always an opportunity to make a positive difference. Here's the industry's chance this Valentine's Day.”

One of The Drum’s biggest and most prestigious events, The Drum Marketing Awards celebrate the very best marketers and campaigns from across the globe. The awards are open to brands, advertising agen...