November 30, 2012

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 29, 2012) - Snipp Interactive Inc. (TSX VENTURE:SPN) (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today announced the launch of its new Mobile Purchase Validation solution in conjunction with its first major program on the platform, a holiday promotional offer conducted by Church & Dwight Co., Inc., maker of ARM & HAMMER Baking Soda.

Snipp's Mobile Purchase Validation solution streamlines the redemption process for marketing programs tied to the purchase of a product or service. Programs such as rebates, coupons, gift-with-purchase offers or loyalty typically require customers to submit proof of purchase.

Previously such programs were cumbersome as customers would be required to photocopy receipts, mail them in and wait six to eight weeks for a response. Snipp's Mobile Purchase Validation program allows customers to submit proofs of purchase using only their mobile phones, and processes user submissions in forty-eight hours.

Church & Dwight is utilizing Snipp's Purchase Validation Solution to provide customers with a $10 off coupon. To qualify, customers need to purchase two 1 lbs. boxes of ARM & HAMMER Baking Soda between October 1, 2012 and February 1, 2013 and submit photos of their receipts along with a photo of the two boxes by email or messaging. Once their submission is validated, they will receive back a $10 savings coupon from 1800Flowers.com.

Atul Sabharwal, Snipp's CEO, said, "We are very excited to launch our Mobile Purchase Validation solution with ARM & HAMMER baking soda. Our Mobile Purchase Validation program provides marketers with an entirely new and better way of conducting programs like rebates, loyalty and coupons - one that is more cost-effective for the marketer while being much easier to use and more transparent for the end customer."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

About

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers.