Myths – These are common misconceptions about email—such as the bigger the list, the better!

Experiments – If you’re itching to start an A/B test, this is a section you don’t want to miss out on. The experiments listed are a great way to optimize your existing messaging and design, sometimes small changes can have a major impact.

Inspiration – If you’re stuck in a rut or not feeling very creative, you can use these tips at the end of the guide to hopefully spark a new idea. Stale email programs aren’t great for senders or recipients, so make sure you’re keeping things fresh.

We discuss what went into creating the guide, as well as an example from each section.

Bonus: If you want to hear Warren and our delivery expert Jacob Hansen discuss the email best practices in the guide with a delivery twist, register for our upcoming webcast, The Art and Science of Email Marketing.

When Kate isn’t trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Creative Content Manager.