Arizona Losing Tourists, Seeks to Rebrand

In the wake of Arizona's new immigration law, the state is facing a growing public relations problem, and big potential losses in tourism and other forms of revenue. Everyone from convention-goers to bands on tour are avoiding the state, and the city of Phoenix predicts a loss of $90 million over the next five years because of these cancellations. We want to know from you: If you were to rebrand YOUR state, what slogan would you come up with? Tell us in six words or fewer.

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People judge brands by their values and their beliefs, and actually when you are state and you've made a pretty big statement about what your brand, values and beliefs are, then you are going to run in the same kinds of problems that Arizona's running into.