Improve Your Customers Shopping Experience with Responsive Checkout

December 11, 2014

What if a customer clicked through to your website from an online ad, found the product they were looking for, added the item to their cart to begin checking out, and then…left? This is an all too common scenario where customers become frustrated with tedious, complicated checkout processes on an eCommerce website. It’s not that they changed their mind about making the purchase, they just went to a different website that’s easier to navigate. Sound familiar? With more than 50% of traffic to eCommerce websites now coming from smartphones and tablets, it’s more important than ever to make the purchase process faster for your customers. This is where responsive checkout comes into the picture.

Shopify, an eCommerce company with a mission to help small businesses get off the ground, just launched responsive checkout. To help take the hassle out of selling online, you can use Shopify’s eCommerce platform to organize your products, customize your storefront, accept credit card payments, and track orders with just a few clicks of the mouse. Although responsive design is crucial to your customer’s mobile shopping experience, Shopify’s responsive checkout takes it one step further.

Your customers are on their laptops, phones, and tablets when they’re ready to make a purchase. Responsive checkout adapts to “display a layout optimized specifically for the screen size that your customer is using,” giving them a purchase experience with limited tedious scrolling. According to Shopify, one merchant saw their conversion checkout rate jump from 58% to 65%. Simply put, the easier it is for your customers to complete their purchase no matter where they are, the better it is for everyone involved.

Of course, if you’ve ever tried to input your credit card information into a tiny field on a mobile website, you know how frustrating that can be. This is where mobile payment options such as PayPal and Google Wallet come into play. During the checkout process on your website, you can simply give your customers the option to pay using one of these mobile payment options. This will bypass the extra steps of pulling out their credit cards and entering the information on your website, which could cause potential drop-off and loss of revenue for you. A new addition to the mobile payment field is Apple Pay, but the influence of Apple Pay as a mobile payment will be larger for in-store purchases versus online checkout.

A responsive checkout experience doesn’t mean it has to be bland and look the same for every brand. It’s seamless and a natural extension of your online store. Your customers will be greeted with the familiar look and feel of your brand with your logo, tagline, and even familiar calls-to-action that are unique to your company. Don’t worry – this won’t require you to spend time learning how to code or do graphic design. If you sell to international markets, there’s even an option to translate the content to a language of your choice.

With the holiday rush, this may be the perfect time for you to take the necessary steps to make online purchasing faster and easier with responsive checkout.

Have you adopted responsive checkout for your online store? Tell us about your experience in the comments or via Twitter @KabbageInc.

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