What Have You Learned, Dorothy?

The Tin Man: What have you learned, Dorothy?Dorothy: Well, I – I think that it – it wasn’t enough to just do good and hope that everything turns out OK. We need to protect ourselves from wicked people by spreading more goodness!

OK, so that isn’t exactly what Dorothy said but she’s got a point. And that’s why we are starting a blog – to spread more goodness by sharing what we learn about reviews and reputation marketing.

We work with thousands of businesses every day to help them with their reviews and online reputation. By sharing what we learn, we hope to create a forum where people (that’s you!) can contribute what they have learned and, together, we can find the best way to curate and manage public feedback.

Reputation Marketing vs. Reputation Management
Too often, Reputation Management is just double speak for ‘bury negative reviews and blog posts’. Hoping to simply bury critical comments won’t work long-term. If you have lots of customers that wouldn’t buy your product/service again…well, uh, ….buh-bye. Companies with bad products/services will find it increasingly difficult to stay in business as more consumers realize the very real power of their keyboard to punish those businesses.

To us, Reputation Marketing means building your company by capturing the views of your customers and then using that sentiment at each and every stage of the buying cycle – not just as protection from negative reviews.

Reviews and Reputation Marketing is about how to capture and curate customer feedback in public forums and use that feedback to:
1. stimulate demand for your service or product;
2. create competitive differentiation at key evaluation points;
3. mitigate any perceived risks in choosing your business;
4. make your service or product better and more successful; and
5. engage with your customers to generate more repeat and referral business.

Comments

Just like brands have to be careful about their image offline, they have to be equally careful about it online. The use of the Internet is more pervasive these days than ever before. In other words, more consumers and users are looking up information about your brand online. They are using search engines like Google and Yahoo to find things out. That is how the conception of online reputation management came into the picture.

Just like brands have to be careful about their image offline, they have to be equally careful about it online. The use of the Internet is more pervasive these days than ever before. In other words, more consumers and users are looking up information about your brand online. They are using search engines like Google and Yahoo to find things out. That is how the conception of online reputation management came into the picture.