Much-loved Derby-based firm Birds Bakery has confirmed it is in negotiations to open a new store in Chellaston.

Details are limited at this stage but it is understood the new bakery could be located near the Co-op store, on the corner of Swarkestone Road and High Street. A representative from the company said more information might be revealed in the next four weeks.

Mike Holling, head of retail at Birds, exclusively told the Derby Telegraph: “At this moment, we are in negotiations with a landlord to get a site secured in Chellaston - but nothing is signed as of yet.

Shop manager Laura Reeds, head of retail Mike Holling and area team supervisor Jenny Sharp with a 60th shop celebratory cake at the opening of the new Sinfin store (Image: Victoria Wilcox)

“The location is a secret because it is yet to be secured but I’m fairly confident we’ll get it soon. Without giving too much away, it might be near the Co-operative, in Chellaston.

“In about four weeks’ time, we will probably be in a position to confirm the Chellaston location.

The opening of the new Sinfin store was described by Mr Holling as a "great milestone" for the company. He said: “In two years’ time, we will celebrate our 100th birthday, so we’re definitely going to do something special for that.”

Birds was founded in 1919 by brothers Frank, Thomas and Reginald Bird and is still under the family's ownership today.