How to Set up a Resend Campaign in MailChimp

Context: This post is part of a series of micro-posts that I put out on my blog. The intention behind these tiny pieces is to take one task or problem and to break it down into actionable, easy-to-follow steps. They will cover the full range of tools that you might use: MailChimp, WordPress, Trello, Asana, Facebook, Hootsuite, the works. Most of the time, the subject of these posts will be inspired by a question I’ve been asked by a client or a question I’ve seen pop up often enough in Facebook business groups and such.

This week’s question is:

“I want to create a resend campaign in MailChimp targeting only those who didn’t open the original email. Is there a way to do this?”

The answer here is – absolutely. This can be done, but use this tactic sparingly and only when you have something of real value to offer to your subscribers. Or else, you risk seeing an increase in other measures like your unsubscribe rate.

Here are the steps to follow in MailChimp:

Step 1: Replicate your campaign

Go to the Campaigns page, find the campaign you want to resend, click the drop-down menu alongside it, and click Replicate.