"The technology built by Doozton will enable an artful and personalised way of listing and suggesting fashion merchandise on Snapdeal, making the acquisition fruitful for buyers and sellers on the platform," Snapdeal.com co-founder and COO Rohit Bansal said.

In a short span of time since its inception, Doozton.com has earned popularity amongst its users, making shopping fun, easy and social, he added.

"At Snapdeal, we have seen a 10x growth in our fashion categories in the last 12 months, and we foresee the benefits of this acquisition will further boost this growth," Bansal said.

With Snapdeal.com, the technology of Doozton.com will get a wider and more established platform, allowing for a much larger canvas for enabling an intuitive and fun merchandising of fashion products, Doozton.com founder Pushpendra Singh said.