The goal of this course is to give the course participant a firm understanding of what customer loyalty is, and how to quantify the cost and benefits associated with customer loyalty in order to... More > create shareholder value. As you go through the course, we will discuss how customer loyalty can be enhanced and how to properly measure the quantitative value of a customer. We will describe how to evaluate initiatives that seek to maximize customer loyalty, and finally, we will discuss how to create an incentive compensation plan that will reward the economic value attained through the adoption of a customer-centric program of operations.< Less

Customer Retention Force
Discover The Little-Known Secrets In Keeping Your Customers Happy That Creates A Goldmine For You
… And See How Regular People With MINIMAL Training & Experience... More > Are Using This Information To Develop Unstoppable Loyalty From Their Customer Base!
Companies which have a satisfactory percentage of loyal customers have the advantage of channeling funds into a self reinforcing system in which the company delivers constantly evolving superior value and high quality products and services.< Less

A customer who complains is saying, “If only you will correct the situation, I will continue doing business with you.” Seeing our organizations as our customers do is critical to... More > achieving excellence. "Triple Customer Complaints" helps determine how customers define excellence and establishes quantifiable ways to improve processes in order to meet - and exceed - customer expectations. Written for executives and process owners facing the real-world challenge of creating and keeping customers, it shows readers: 1) How to walk in the customers’ shoes to identify which quality and operational performance measures should be tracked. 2) How to define all aspects of a process as perceived by customers using a structured roadmap. 3) How to use process qualification to achieve early, measurable results. 4) How to create a complaint management system that vacuums up all valid customer complaints. 5) How to identify and map an organization’s processes to ensure that the customer’s point of view is primary.< Less

A customer who complains is saying, “If only you will correct the situation, I will continue doing business with you.” Seeing our organizations as our customers do is critical to... More > achieving excellence. "Triple Customer Complaints" helps determine how customers define excellence and establishes quantifiable ways to improve processes in order to meet - and exceed - customer expectations. Written for executives and process owners facing the real-world challenge of creating and keeping customers, it shows readers: 1) How to walk in the customers’ shoes to identify which quality and operational performance measures should be tracked. 2) How to define all aspects of a process as perceived by customers using a structured roadmap. 3) How to use process qualification to achieve early, measurable results. 4) How to create a complaint management system that vacuums up all valid customer complaints. 5) How to identify and map an organization’s processes to ensure that the customer’s point of view is primary.< Less

Creating customer loyalty should be a strategic goal of every business.
Research suggests that customers who are happy with their service experience will return again in the future and refer the... More > service provider to another 5 people. And a five percent shift in customer retention is known to deliver shifts in profitability of between 25% and 80%. At times when margins are tight, improving customer loyalty should have a high strategic importance.
But sometimes certain customers are just too destructive for your business and work against you. Use this tool to guide you through the bold step to dismiss such customers and be rid once and for all of their destructive influence.
3 pages< Less

Whether you own a business, help manage one, or work in sales and marketing, you’ll achieve more when you focus on how you sell instead of what you sell.
Michael Saraf, a sales and marketing... More > professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to:
• build a sales and marketing program that speaks to your target audience;
• take advantage of open doors left behind by competitors;
• boost “mind share” in order to get more market share;
• deliver value repeatedly by focusing on the little things.
You’ll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great—and that’s service.
When you treat service as the umbrella over everything, including the product, you’ll develop stronger relationships with customers and get to the promised land of customer loyalty.< Less

Whether you own a business, help manage one, or work in sales and marketing, you’ll achieve more when you focus on how you sell instead of what you sell.
Michael Saraf, a sales and marketing... More > professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to:
• build a sales and marketing program that speaks to your target audience;
• take advantage of open doors left behind by competitors;
• boost “mind share” in order to get more market share;
• deliver value repeatedly by focusing on the little things.
You’ll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great—and that’s service.
When you treat service as the umbrella over everything, including the product, you’ll develop stronger relationships with customers and get to the promised land of customer loyalty.< Less

The 101 of the most current, most actual and beneficial Facts, Hints, Tips and Advice you can find from experts in the field on Customer Service:
- Dispelling the Myths of Customer Loyalty - Much of... More > What We're Told is Not Fact, But Fiction
- Give Good Customer Service Or Die - 5 Steps to Increasing and Maintaining Customer Base
- How One Moment of Truth Builds Customer Loyalty Through the Behaviors of Your Employees
- How to Help Your Staff Create "Seamless" Customer Service That Delights Your Customers
- Avoid These 3 Mistakes, Watch a Business Flourish - Simple Ideas Pay Big Dividends
- Understanding Emotional Triggers Means Customer Satisfaction and Greater Sales
- Customer Loyalty - Businesses Can't Ignore the Value of Customer Satisfaction
- Customer Service is the Answer to Your Business Problems During the Recession
- Business Market Research Shows That Customer Service is Integral to Success
...And Much More...< Less

The 101 of the most current, most actual and beneficial Facts, Hints, Tips and Advice you can find from experts in the field on Customer Service:
- Dispelling the Myths of Customer Loyalty - Much of... More > What We're Told is Not Fact, But Fiction
- Give Good Customer Service Or Die - 5 Steps to Increasing and Maintaining Customer Base
- How One Moment of Truth Builds Customer Loyalty Through the Behaviors of Your Employees
- How to Help Your Staff Create "Seamless" Customer Service That Delights Your Customers
- Avoid These 3 Mistakes, Watch a Business Flourish - Simple Ideas Pay Big Dividends
- Understanding Emotional Triggers Means Customer Satisfaction and Greater Sales
- Customer Loyalty - Businesses Can't Ignore the Value of Customer Satisfaction
- Customer Service is the Answer to Your Business Problems During the Recession
- Business Market Research Shows That Customer Service is Integral to Success
...And Much More...< Less

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