"This Studebaker 'year ahead model' got a good start yesterday (June 26) when Miss South Bend broke a bottle of champagne over its motor as part of the dedicatory ceremonies of the company's exhibit in the Travel and Transport building at the new World's Fair. Left to right, Miss South Bend (Henrietta Swedenberg), Colonel Robert Isham Randolph assistant to the general manager of the Fair, and Paul Hoffmann, president of the Studebaker company."

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