Recently we took you through How to Know What Type of Facebook Advert to Use, along with a whole raft of general Facebook advert tips and tricks. But, what we didn’t cover was Facebook adverts demographic targeting. So, that’s what we’ll explore...

Facebook is huge. There is simply no denying it. As of September 2014, there are, on average: 864 million daily active users 703 million mobile daily active users 1.35 billion monthly active users 1.12 billion mobile monthly active users With such an enormous...

The promises splashed across the Facebook for Business homepage are fairly outlandish: find new customers, boost sales, meet your business goals. Dig a little deeper, and Facebook’s marketing promises become even more specific, with statements like: most online...

If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent...

Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media, it can be difficult to compete, especially if your budget and resources are low. However,...

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities...

Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your social media activity? Is your...

Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth understanding of Facebook statistics might give you a completive...

Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013. So,...

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in...