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May 26, 2009

Will Rush Limbaugh join MSNBC in a simulcast and as an exclusive contributor?

TV Newser linked tonight to a Rush Limbaugh clock. Often times out of controversy, smart people form relationships and relationships can become stronger. It got me thinking that irony of ironies, perhaps this will lead to Rush actually joining GE's cable channel. I am making a bold and outlandish prediction: After all the fights between Rush and MSNBC, I think you might end with Rush simulcasting part of his show on MSNBC.

It would be a huge win for both parties. It would give MSNBC some content in the afternoon and some cover in defense of their left wing agenda. Rush gets some television exposure and some money from MSNBC in the process.

Rush is one of the few people who could stand up to the bullying of Olbermann and he could do some spots on Rachel Maddow's show and help her ratings. Keith is too nutty to be able to engage Rush, but Rachel has the maturity and brains to be able to see the value of a Rush appearance and both of them are known for their impeccable civility.

Obstacles are Rush's allegiance to Ailes at FNC, but even with Rush, MSNBC would not be a real threat to Fox. Fox News is focused on beating CBS, NBC and ABC. They are forward looking and don't care to spend a lot of time looking in the rear view mirror at stations like MSNBC.

Sure, MSNBC thinks they are rivals with Fox News, the same way that NC State fans think they are rivals to UNC. It's a one way rivalry, the big dogs focus on the other big dogs not the scrappers. MSNBC is a nuisance to Fox News, not a rival.

The bigger obstacle might be Rush's syndication on the EIB network. Don't know if he would be able to simulcast or not.

But for the sake of television, overcome these obstacles guys. It would make some great buzz and create some noise in cable news.