The Smell Of 2017? Hope, Perfumery Experts Say

April 2914:202017

USA – As any perfume industry expert knows, scent preferences fluctuate not only seasonally, in terms of the weather, but also in terms of the generalized vibe associated with the events of each calendar year. It is no coincidence that, during times of uncertainty, consumers cling to lighter, uplifting scents, as a means to cope with the most unfavorable aspects of their daily lives.

Throughout the tumultuous year that was 2016, the phrase “it will get better next year” was uttered, time and time again, by those who adamantly claimed that this year in particular “felt jinxed” – either owing to personal struggles; global political events, or even to the slew of high-profile celebrity deaths that left generations mourning for their favorite idols. Given all the events listed above, it came as no surprise to perfumery experts that heavy, musky perfume blends claimed some of the top spots in “bestselling” lists for the year 2016.

“There is, without a doubt, an interesting correlation between perfume trends and the current political and social climate – and it’s not a local, or even a country-wide phenomenon anymore. We are talking about the circumstances defining life as we know it, in the world at large. Perhaps it all has to do with the strength of olfactory memory, which has been proven to invoke reminiscence of certain, important events in one’s life, with an intensity that cannot be matched by any other sensory cue”, said House of Matriarch High Perfumery’s media representative.

“The consensus on 2017 is not out yet – however, early indications are that this year’s theme is hope. So far, perfumes made up of a cornucopia of floral and fresh notes have seen a surge in sales. People are drawn to scents that they often describe as “crisp”, “clean”, “uplifting” and “pure”, pointing out that they feel a renewed sense of confidence and tranquility with each wear. Some perfume classics have re-emerged as a hip choice for the younger crowd, while other, powerful newcomers quickly gain a cult following among perfume aficionados.”

House of Matriarch High Perfumery’s media representative concluded his statements by saying “2017 is shaping up to be a great year in perfumery. We are delighted to see that customers are becoming more adventurous with regards to trying out unique scent profiles, and seeking out bespoke perfume creations made by artisanal, high perfumery brands.”