Simone was awarded a Marie Curie Incoming Research Fellowship from the European Comission and analyses sconsumers' food choices with MAPP - Centre for Research on Customer Relations in the Food Sector.
Simone was a Chief Investigator and Project Manager of a GWRDC funded wine marketing project 'Determining the relative importance to wine consumers of sensory and non-sensory attributes on liking and choice: a cross-cultural study' to develop a method for the prediction of consumer's wine choices on international wine markets.
She is currently a chief investigator in a GWRDC project with Prof Larry Lockshin and Dr Armando Corsi testing the impact of envirnomental and regional in-store shelf communication messages for Australian wine.