Jack F. Moran will be charged with streamlining the fast-casual bakery-cafe’s menu items as the 70-unit chain ramps up for growth.

“I am thrilled to be joining such a unique concept and look forward to building efficiencies across the organization through process innovation,” Moran said in a statement. “I am eager to expand Paris Baguette's reach in the United States, while maintaining the Korean heritage and values that has made the brand a household name overseas.”

Paris Baguette began in South Korea in 1988, opening its first U.S. store in Los Angeles in 2005. The chain is known for pastries and desserts, as well as grab-and-go sandwich and salad offerings.

The brand operates via a franchise model and had U.S. sales of $46.1 million in 2017, according to Technomic data.

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