Genuine Leader

Genuine Deeds

Our efforts to create a corporate culture of environmental awareness and action are really just the beginning, and we aim to express our dedicated action in our genuine giving and genuine planet initiatives.

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This year marks the fourth consecutive year where we have championed the David Suzuki Foundation’s 30x 30 challenge and helped them recruit over 10,000 Canadians to reconnect with nature!

For a 6th consecutive year, we participated in the “Clean Air Commute” – an annual event organized by Pollution Probe that encourages workplace commuters to choose more sustainable modes of transportation to improve local air quality and reduce local traffic congestion.

We’re the first natural supplement company to become a member of the BCorp community. It’s our public commitment to maintain the highest standards, transparency in operations, actions and impacts, and inspire others to do the same.

Every year since we started, we’ve donated 5% of our earnings to worthy causes, scholarships and charities both locally and globally – including the David Suzuki Foundation, Food banks across Canada, and the Whole Planet Foundation.

We planted hundreds of indigenous trees in Rouge Park — Canada’s first urban national park.

We rolled up our sleeves to help pack healthy food boxes at the Daily Bread Food Bank, providing nourishing food to those in need.