Sunday, June 12, 2016

Welcome to one of the busiest times in the skies of L.A., Emmy consideration season.

Today we're shining a spotlight on one of the big players filling the skies with billboards for its impressive offering of TV shows, original movies and specials, HBO.

Last year HBO received 126 Emmy nominations, the most for any network for the fifteenth year in a row, winning twelve awards including the coveted Outstanding Drama Series and Outstanding Comedy Series for Game of Thrones and Veep, respectively.

So as you can see there's no pressure at all to live up to last year's accomplishments at the 68th Primetime Emmy Awards this September 2016, which honour the best U.S. television programming from June 1, 2015 to May 31, 2016.

This extensive Emmy outdoor ad campaign aims to garner votes from the Academy of Television Arts & Sciences members, plus show support for all the talent involved in making these shows and movies (and give viewers the chance to binge-watch a series they may have missed).

Once again HBO has used the key art from show's like Game of Thrones, Veep, Silicon Valley, Project Greenlight, Ballers, Vinyl, The Leftovers, Show Me A Hero, Real Time with Bill Maher, Last Week Tonight with John Oliver and sister premium channel Cinemax's The Knick, plus the from original TV movies like Confirmation and All The Way, with supporting quotes from the media to remind voters how great and unique their programming is (although we still haven't spotted a Girls Emmy billboard yet).

These HBO billboards were snapped around the streets of L.A. from May 11 to May 26, 2016, along Sunset Boulevard, Melrose Avenue, Westwood Boulevard, La Brea Avenue, Pico Boulevard, Vine Street, Olympic Boulevard, La Cienega Boulevard, San Vicente Boulevard and more besides.

Although it's certainly a cohesive campaign and blankets the city skyline at the moment, this approach is starting to feel a little tired and may be in need of a refresh.

This year Daily Billboard is really enjoying Amazon's 2016 Emmy consideration ad campaign which features imagery and quotes from the shows themselves, it makes the billboards appear more engaging and slightly less static by comparison, and feels that someone has put some thought and love into the concept.

Daily Billboard is sure that this familiar campaign style won't stop HBO from winning big again this year, but maybe next year we could see as much imagination go into the Emmy campaign as the show's themselves.

Stay tuned in the coming days and weeks for even more Emmy consideration (and nomination) campaigns from the likes of Universal Television, Fox, AMC, Starz, Netflix and more.UPDATED: Here's also the Emmy consideration billboard for Amy Schumer's Live at the ApolloHBO comedy special, snapped along La Brea Avenue on a hazy June 17, 2016.
Plus here's another FYC billboard for Whitney Cummings standup "comedy gold" HBO special, spotted along Pico Boulevard on June 19, 2016.