WHO WILL APPRECIATE VIBER’S SERVICE MESSAGE MAILOUTS?

Russia has taken a step into the 21st century by introducing the practice of sending out service messages via Viber. SMS Traffic has made an announcement saying that a new communication channel’s been added to the messaging app, specifically designed to serve as a tool for contacting users.

Now, thanks to bulk mailings, all messages sent through Viber will be of service nature — users will be able to get various interesting information.
Service messages include, but are not limited to payment reminders, different notifications regarding online shopping, product deliveries and cab-hailing service.

The service was initially created for banks, financial institutions, retail, restaurant and hotel businesses, transport enterprises and other organizations to name a few. However, over the past couple of years, businesses have felt the need to distribute non-commercial notifications via messaging apps. Moreover, given the situation with Viber’s spamming issue, official mailing lists will come in very handy.