Let’s imagine a situation where you have created a beautiful, shinny fabulous website and it is “choc-full” of amazing content and heaps of money making links…. but there is a problem.

Either you aren’t making enough money from your website or you just don’t enjoy writing about those topics anymore and you want to change it.

If you need help to build your first FREE WordPress website, please click here.

Thinking, source Pixabay, barskefranck

So you sit at your computer and you go over your website for the 100th time and you think to yourself,

Q. How come my website isn’t making all the money that I had hoped that it would?

Q. How come my niche isn’t as interesting as I thought it would be?

Q. Should I still be doing this or should I change my website?

Q. Should I change my whole niche?

Q. Should I change my domain name to get more website visitors?

Q. Should I change the topics of things that I talk about within my niche?

Q. If I change my website, what should I do?

Q. If I change my whole niche, what should I do?

Q. If I change my whole approach, what should I do?

Do any of these questions sound familiar?

This is a very common situation that lots of bloggers find themselves in.

Top Three Reasons To Feel This Way

In my experience, the top three reasons that people find themselves in this situation are:

1) The website author has only created between 1 – 3 websites and is still finding their feet with website technology and all things about “internet marketing”.

2) The website author started with lots and lots of enthusiasm, and they wrote their first 20 or 30 posts with great ease and now they are struggling for topics to talk about for their next 20-50 website posts.

3) In the beginning the website author was probably a little bit unsure about which direction they should go in with the website / what niche they should pick so they actually went a little broader than they probably should have.

Money, source Pixabay, hbschw

Lots of people think small niche topic = small amount of $$

Big topic that lots of people are interested in = lots of $$ to be had.

This is a very common thought and for me, I think it is based around a fear that people have about putting a WHOLE heap of time, energy and money into a website or a niche topic that simply is not capable of making the type of $$ that the website owner was hoping to make.

An example might be to think something like “should I start a website on “weight loss” because LOTS of people are looking for this topic or should I start a niche website with the topic “weight loss and coconut oil” which only a few people are looking at getting answers on?

Which choice would you pick?

Many people think “weight loss” would be the winner because literally MILLIONS of people are looking around for information on this topic. Truthfully though I think “weight loss and coconut oil” would be the winner for a niche topic for me, because only a few people are looking for this EXACT specific solution combination.

Fitness, source, Pixabay, sifusergej

Another example would be “exercises”. Do you think this is a good or a bad choice for a blogging website?

No this is a poor choice because it is simply too broad.

How about “Best exercise for people over 50”. No this is still to broad.

How about “best weight loss exercises for people over 50”. This is getting much better.

How about “Best weight loss exercises for people over 50 who are recovering from surgery”. Yes! This would be my winner. This is what I would start a niche exercise website on.

Why Write For Such A Specific Audience (Niche?)

Because if my niche becomes really, really specific then I can start to write articles (posts) that can target really specific keywords and I can write content that offers value to my readers.

With this quality content, I can get ranked in the first page of Google and pick up lots of organic (FREE) traffic looking for my niche topic.

I will struggle to get this kind of cut through and page 1 Google ranking for the more general “Weight loss”.

Fork, source Pixabay, Kirkandmimi

As the website owner are you getting nervous and starting to think, have I made the right decision or not?

I know that I often get that thought in my head from time to time.

Firstly let me assure you that EVERY niche can be profitable if you know how.

There is a HUGE variety of different ways, means and types of money making avenues that a website can take. You just need to know how to build an audience (get website traffic) and then you can start coming up with different money making avenues. Some people just sell products / services and some people sell access to their audience.

My Top 3 Solutions If This Happens To You

Solution #1 Adapt Your Website to One That You Or Your Audience Likes

Money, source Pixabay, Capri23auto

Lets say that your website has between 20-50 posts on it, a little bit of website traffic and a few comments from your website visitors.

But it’s just not making the sort of $$ that you were hoping for and your website blog posts just aren’t ranking in Google like you hoped that they would.

All you have to do is go over all the content that you wrote and then go over all the comments that your website visitors have left.

Have a look over your social media accounts and see which ones have the highest number of likes, comments and shares.

Have a look at Google Search Console and Google Analytics. Have a look over where your traffic is coming from, have a look over the search engine “queries” that lead your website visitors to find you and see what your audience is looking to find on your website.

If you need more information about how helpful Google Search Console can be for your business, please click here.

“Is there is a pattern?”

If you notice that you get the most likes / shares / website visitors for a certain topic or a theme, then this is what you should refine your website down to.

Yoga, source Pixabay, lograstudio

For example if you were in the “Health Niche”, but people were most interested in reading information on your website based on “breathing exercises” then you should only focus on Breathing exercises moving forward – now you have your niche.

If you have already created 20-50 website articles (blogs) which are indexed in Google and attracting even a small amount of visitors.

Please don’t delete them, build on this platform instead.

All I would do is create a new menu heading and then put the new heading somewhere obvious so that all my website visitors can find it.

AND then just focus my attention on creating blog topics focused on “breathing exercises” moving forward.

I would then actively share my new posts via my Social Media Accounts and my email subscriber list (if you have one). This is the best way to get the word out moving forward that I am the “weight loss and breathing exercises” specialist.

Now it’s your turn.

Stop and think and go over your existing blog posts. Ask yourself?

How are you adding the most value to your audience?

How are you meeting their needs?

How can you refine your website topic to be a better match for what they are looking for?

Solution #2 What If I HATE My Topic?

Stress, source Pixabay, Geralt

This is a fair comment.

When you first start out building your website I am sure that you are full of enthusiasm and can’t wait to share your knowledge with other people.

And after 20-50 posts you have shared soooo much information about your chosen topic that you feel like you have “hit the wall” and don’t want to write about it anymore.

I know that this can happen to you. Why? Because it happened to me.

I wrote my first website about a niche topic that was so specific and I only made a few $$ and I put so much time, effort and energy into researching all my blog posts…. and then I stopped and went “OK so how much money have a I actually made?” and the answer was not much at all AND I had run out of things to say on that topic.

So I just left it and started a brand new website on a brand new topic instead.

Does this sound familiar to you?

Bonus – HOT tip with what to do with the old website

Making Money, source Pixabay, 401K

So what I did was I LEFT THE WEBSITE up and running and focused my energies on the new website.

I didn’t create any new content, but I did reply to any emails or site comments that website visitors left me.

And do you know what happened?

Because of all the hard work I did initially, I kept my ranking in Google and I kept getting a small trickle of website visitors and I kept making a few sales and so I kept making a little bit of money (around $20 per month).

And the best part of this is that I really didn’t have to do much work at all.

So please don’t delete your old website entirely, it could turn into a genuine passive income for you.

Solution #3 What If I Hate My Domain Name?

Domain Extensions, source Pixabay, Tumisu

Domain Names are a unique business identifier. There is only ever ONE domain name.

In the beginning of your website’s life you got to pick the EXACT domain name that you wanted.

Now after you have had some experience with this topic you are no longer happy with the choice you made.

Should you change it and start 100% all over again?

No… This would be a mistake. Especially if you are even SLIGHTLY interested in remaining in the same topic space.

Why?

Because Google and other search engines have already Indexed your site and have given your Domain name some authority and they recognize your domain name as having some “status” within your niche topic.

Google and other search engines are very kind to established authority sites and take a cautious “wait and see” approach to young, baby, start up sites that are trying to get Google’s FREE traffic to go to their websites.

For this reason, you are better simply keeping the existing domain name and then continuing to add content based on your new more specific topic (genuine niche).

You should only ever buy a brand new Domain Name if you built your original website on a “Free” sub-domain that someone else owns and has total control over.

Examples include Webly, which is a sub domain of Google

and Wealthy Affiliate has a free website sub domain platform called “siterubix”.

Click here if you would like to build a free WordPress website on a Siterubix platform.

Bonus – HOT Tip On How To Get Started For Free

No money, source pixabay1820796

These websites are fine to start your FREE website on. This is especially true if you have little or no money at the moment.

If you would like to learn more about starting an online business for FREE, even if you are unemployed, please click here.

But once you find your feet and if you want to make this website the basis for an ongoing business then at some point when the business is “mature enough” you need to purchase a stand alone domain name and transfer the contents of your free sub-domain name over to your paid for full-domain (which will come with it’s own email address).

The main advantage is that you do NOT own or have complete control over the FREE domain. But you DO own and have 100% complete control over your unique full-domain name which you just purchased.

In Conclusion… Can I Change My Website Content? Yes Of Course You Can!

Check Source Pixabay, Clker free Vector Images

So you can see that most of the time, the domain name itself isn’t really that big of a deal. The main point is that you should just focus you energies on creating NICHE related quality content that offers value to your audience.

Most of the time when people are out “surfing the net” they really aren’t paying that much attention to the EXACT domain name of the website that they are searching on.

People are usually only focused on the quality of the website or post content and the ability to get their search query answered properly. This is the real secret to adding value to your website audience.

If you just focus on delivering quality content in a niche topic, your business with grow and flourish on the internet.

If you need a place to teach you how to drill down on your niche and offer value to your audience, please click here to go to Wealthy Affiliate.

If you need a step by step video instruction of how to find my niche, please click on the video link or this text link here.

Screenshot – Choosing Your Direction, It Starts With A Niche!

Was this article on Can I Change My Website Content helpful? Did it help you better understand your own website. Did it help you focus more on delivering value to your customers, did it help you drill down onto your niche better.

Do you have any other comments, hints or suggestions about what people who are brand new to Internet marketing should do? If so, please feel free to leave your comments, hints, tips or suggestions in the comments field below.

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30 thoughts on “Can I Change My Website Content?”

Hi Glenys, I love reading your articles. I feel comfortable and at home, this is some great advice I will discuss with Shawn. It is very true that I rarely read the url name when I am searching for answers – at work I do this for most of my day looking into technical issues, unless the url looks completely off or “scary” I’ll give it a chance and read the article. I enjoy reading articles that are honest and down to earth. Your article speaks a lot to what we are currently dealing with, too broad of a niche or too many niches, I am thinking maybe we can break up the future articles into sub-categories and focus on those – of course I am not the writer, but I’ll recommend it. Shawn has so much writing talent – I am stunned daily, I am sure as people get familiar with his website and writing that he will grow from there. You are an inspiration to us starting out. 🙂

Hi Tara,
Thank you so much for visiting our website today. I really appreciate that. Thank you also for your kind words of encouragement. They will encourage me to create more content that adds value to people as they create the online business of their dreams.
Thank you for saying that it is actually quite rare to read the URL. I know it’s almost scary to admit it, but it’s true. If the content is compelling enough then I will click on the link anyway.
I am happy that I could help you understand your audience a little bit better and to understand what a NICHE really is. Many people make the mistake of thinking that a broad topic will be the way to go, but unless you have an ENORMOUS marketing budget to back it up, then you just won’t get the cut through that you are looking for.
I am happy that we could help you better understand your website today. If you are looking for some great tips from Google about which of your posts your current audience value the most, please click here By reading this link you will understand which keywords your audience value the most and which are your high traffic articles that you should expand on. Good luck with it.

This is very educational.
In my case I felt and still feel as though my niche may be too narrow.
[1]I keep asking myself – how am I going to churn our even one relevant post every week on this.
[2] Will I have to edge over onto a more generalized area of my niche just so that I can write up some articles.
[3] I’m terribly ponderous at writing up blogs and am considering having my site more geared to drop shipping so that I can get by without as much content writing.
[4] My domain name is almost identical to at least two others [mine is .net, the others are .ca and .com – this have its pro’s and con’s

I will take all your information here and consider closely how I can use your wonderful tips in what direction I want my website to go.

Hi Oliver,
Thank you for visiting us today. I really appreciate that. First things first, well done on creating your very first website – that is a major achievement and you should be very proud of yourself. It is only natural once you start writing to think “did I pick the right niche” and “will I make more money doing something else”? Don’t worry it is only natural.
My advice to you is to keep writing and learning and growing. The more articles that you write, the more Google Analytics will help you out with data to tell you which blog posts get the most traffic and which keywords were your #1 source of traffic. This will tell you WHAT your visitors were typing into their computers to find you in the first place and #2 which pages your website visitors enjoyed the most and stayed for the longest.
This will help you decide which content you should focus on.
As long as you are enjoying the writing and the learning process then you really will be well on the way to learning the secrets to long term success as an internet marketer.
To learn more about how Google can help you for FREE, please click here

Hello Glenys, your topic is very apropos. So many of us do start out wide in our niche, then find that it is not specific enough. I did not know that you could determine the search engine queries or where the traffic is coming from, thanks for that. I really liked where you suggested adapting the content to what people have been searching for in the niche.

Thank you for stopping by today and for sharing some of your knowledge with us, I really appreciate that.

Yes, many people start out building a business on the internet and then they lost interest in their niche or their topic. It happens to me, and I am SUPER confident that it happens to lots of people out there as well.

I am happy that we were able to help you better understand how to use Google products to offer more value to your website visitors. If you are looking for other ways that Google can help you, please feel free to look at this article that I wrote Google WebMaster Tools For WordPress

Thank you for sharing some of your knowledge and experience with us today, I really appreciate that.

I totally agree with you that wealthy affiliate is one of the best programs around especially the training g that comes with it. I to am with WA and I am really liking it. It’s not a get rich quick scam but like you mention put some time and effort into​ it then good things will happen.. Work is needed but rewards are more then awesome. The website you have has very good info on it and Will bring it will bring customers in . Good job and good luck sure looks like your heading in the right direction.

Thank you also for your honesty and your comments. Yes, I do think that Wealthy Affiliate is a great place for people who are new to internet marketing. It really is a great place to learn the basics. Thank you for sharing some of your knowledge and experience with my website visitors today, I really appreciate that.

Web Business is a long and hard road out of hell and some internet marketers even work out for years before they start making some decent money!!! So, set your niche right, learn all the necessary information that you need to know and you may even pre-arrange a decent amount of content before getting started!!!

But at the end of the day, the only necessary thing you should know is that you must be working hard to achieve what you want. Keep working on it and you’ll get there!

Hi Tyler,
Thank you for stopping by today, I really appreciate that.
I would like to give you an extra warm thank you for sharing some of your knowlege and expertise with our audience today. Together we all grow and learn faster.
I appreciate the truthful comments that you have shared with us today. Yes, I agree that internet marketing is a very long road that requires lots and lots of hard work and dedication in order to be successful. I am glad that you set the record straight for our readers and said that it really does take lots and lots of work. I personally know some people who were able to make money within 3-6 months and I know some people who have been chipping away at their online business for years and still wondering what they have to do differently before they can make that “break through”.
I like your advice that if people keep working at it, then they will get there!
If you are looking for ways to boost your website traffic, please feel free to read my article on how to get included into Google Alerts for free. Please click here to learn more
Thank you again for visiting us today.

Thank you all for your kind words, it will encourage me to write more articles of quality.

Thank you for saying what you did about “struggling to keep up the enthusiasm after the initial phase of investment (time and money). I know that I found this to be true and I know that lots of other bloggers also found this to be true for them as well.

Thank you for identifying that refining your niche is the best thing to do when this happens. Really taking the time to identify what information your audience see as valuable is quality time well spent.

I found your article very helpful! You gave me some insight on how to perfect my niche and article writing. I now have new ideas and you got me looking into what article titles I need to focus on and write more of the same type of content to capture my audience. Thank you for the tips and I will come back to learn more.

Thank you for visiting our website. I really appreciate your kind words. They will encourage me to write more quality content.

I am glad that we can help you with really understanding the needs of your audience and helping to really drill down on your niche. The more specific that we are about which problems we are solving for our audience then the better off we will be.

I enjoyed reading your review, and yes like you said many times I have wanted to go back and change the content on my website.

I also like the fact that you said even if we’re not happy with our website, we can always change it to a bigger audience or smaller audience to better suit our readers.

It’s also ok to put a site on the back burner and do something else like you said. All that content you created isn’t going anywhere, and more than likely is just going to get higher rankings in google l.

Glenys,
Last year I started a website but after roughly 50 posts I decided to change my strategy and domain.
So I built a new website and I’m now focusing on a totally different niche that looks more promising at this point.
Just like you recommended, I didn’t delete the first one. I don’t write any new content for it but I do answer emails and comments. But I wasn’t sure what to do with it.
You helped me realize that in the future I can go back to it and start writing new posts on a more specific perspective, narrowing down its niche.
Thanks!

Thank you also for sharing a little bit about your personal story with us. That is really great. It is wonderful that you 1) started your very first website. That is a HUGE achievement and you should be very proud of yourself and 2) managed to create and publish 50 posts. That is also a HUGE achievement and you should be very proud of yourself for that one as well. 3) you then showed maturity and an understanding of your audience and advanced business acumen to realise that a different niche might be the way to go. I am glad to hear that it sounds really promising at this point. I hope that your good fortune continues into the future.

I am glad that we helped you realise that your first website is salvageable and you can now revisit it from a new perspective with a more targeting niche.

If you need help with how internal links can help with SEO, please feel free to read this article I wrote
Thanks again for visiting our website.

Enjoyed your acritical, I found a lot of different options for when I get board with my topic, maybe just need a new outlook. I also thought of deleting my site and starting over, thanks for the insight to not do that. I appreciate it!

Hi Irene,
Thank you for visiting our website today, I really appreciate you stopping by.
Thank you also for your positive feedback. Our goal here is to make internet marketing and blogging as enjoyable as possible for everyone – and hopefully offer great tips and advcie that allows people turn a basic blog into a full time internet business. Wow! How cool would that be? I hope that happens to you Irene.
Thank you also for sharing your experience with our audience Irene. I honestly think that a lot of people start their website and then get a little bit bored with the topics and they start looking around to see if the grass is greener around them. I know that I certainly did.
I am glad that you decided not to delete your website entirely. I hope that there is something there that you can convert into a foundation… and then use the foundation to grow your business into something really amazing.
Because you already have a website and are looking to change your direction, you may need some new sources of royalty free images, please feel free to click on this link for my top 29 suggestions
Thank you again for stopping by.

I am sure there are a lot of people who have this problem and woulld benefit a great deal from reading your post.

What you say about being too broad with your niche is a common reason for this. As you say the more specific you can be with your audience the far greater your chances of connecting with someone who really needs your help.

With all your ideas given here anybody would have a solid plan of what to do to fix their website so that they attract targeted visitors who convert into followers and sales.

Thank you also for your kind words, then help to inspire me to achieve more.

Thank you – yes, I agree I honestly do think that there are a lot of people (bloggers) out there who would benefit from reading this. Please feel free to share this blog posts around if you like. The more people we can help, the merrier.

I do think that people being too broad with their niche is a genuine problem, the more specific you can be… then the better your articles will be and the more specific the traffic that comes to your site will be.

Thank you so much for stopping by and sharing some of your knowledge with us today. I really appreciate that.

Hi Valerie,
Thank you for stopping by today. I really appreciate that.
Thank you also for your kind words, they help to inspire me to keep going with that I am building here with my online business.
Thank you for identifying one of the main reasons why I wrote this article – It is true that many people struggle with blogging. Different people have different reasons for their struggles, but overall I think that all problems can be worked through. I agree with you I don’t want anyone to give up unnecessarily.

Building a successful online business is very achievable. I think any niche can be profitable. People just need access to quality information in order to help them get there sooner.
You sound like you already have a website. If so and you need help to promote your website, please click here

Hi Glenys, you have some great information here, this has given me some ideas on revamping a lot of my older post. When I first started out I had a few posts up but I wasn’t happy with my domain name, it was too specific and made it hard to write for. So I change it to something a little broader in the topic, it made a world of difference in writing content for me.
Kim

Hi Kim,
Thank you for stopping by. I really appreciate that. I am glad that I could help you out with some new ideas about revamping up some of your older posts. Like you when I first started out, I was still just finding my feet. A lot of my earlier posts were either really short, lacking pictures, had not YouTube videos… or had a bunch of other issues that. Of course at the time I thought they were “amazing”, but now I can look back see them for what they were – lovely first attempts.
It’s great to realise how far we have come on this journey. The internet and WordPress website are improving all the time – I can’t wait to see how amazing the next cycle of websites will look in 12-24 months time.
Thanks for stopping by today, if you need help boosting your website rankings, please click here

Hi Fred,
Thanks for visiting today. I really appreciate that. yes, I agree when we first start out in business we do things one way and then we change and we evolve as both our skills grow and technology becomes more user friendly.
I am glad that I could help you out with a few things that will help your business grow and prosper.
if you are looking for some help with how to write website content, please click here

It was very interesting to go over your topic. Very nice topic that you chose because all bloggers dwell on the subject of changing our niche one time or the other. Thank you Glenys…hope to read more of your articles in the future.

Hi Bishal,
Thank your for visiting our site today, I really appreciate that.
Thank you also for saying how common this topic is for many bloggers. Yes, I agree that when we start out we are full of home and excitement and things seem easy and then after a while the excitement wears off and the “grind” of what you have to do kicks in.
Many bloggers start to second guess themselves at this point – I know I did.
Thank you for saying that you have had these thoughts as well.
If you ever needs any more tips on how to improve your website ranking, please click here

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