Internet-y as the next blogger, I’d like to point out how wired.com noticed that the Phoenix New Times figured out that LifeLock CEO Todd Davis (you know, Mr. 457-55-5462) who dares criminals to steal his identity has, in fact had his identity stolen at least 13 times. But in a repudiation of the Internet tendency to simply point at the findings of others and say “like he said, ” I’ll now explain how the identity thieves got away with it. Given that, as you know, LifeLock is “guaranteed. ”

What LifeLock does primarily when you subscribe is they put a fraud alert on your file at all three national credit monitoring agencies […]