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5 Insider Secrets to Writing Million Dollar Sales Letters

By Terry Dean

One of the most important skills you could ever learn is how to write
million dollar sales letters. The difference between a killer sales
letter and a mediocre one is often the difference between a successful
site that earns thousands of dollars weekly and one that can't break
even.

It doesn't matter if you drive tens of thousands of people to your
site every day if you can't convince them to buy from you once they
are there. Your site will never be profitable if it isn't full of benefit
driven client centered ad copy.

The good news is that anyone can fill their site with good ad copy.
If you don't want to write it yourself, you can find numerous good ad
writers who are willing to do it for around $1,000 to $15,000 per sales
letter. If that cost is too much for you to bear, I have even better
news for you.

Anyone can learn how to write million dollar ad copy. Don't start letting
your mind come up with all of the reasons why that may be true for other
people but not for you. Let me rephrase that sentence. YOU can write
million dollar ad copy.

The best copywriters in the world did not have the best writing skills
when they started out. Many of them, in fact, don't even have high school
diplomas. Just because you have never even written a free report doesn't
mean you can't write a killer sales letter. As a matter of fact, I am
going to give you the best insider secrets available in the world to
help you write the best ad copy you possibly could.

There are thousands of resources online that will teach you how to
write better ads.

What I want to give you today through this article is a turn-key plan
that you can use for FREE to start writing killer ads. Follow my simple
5 step system below and you will start writing killer sales letters
within the next few months.

I know you may want to have a quicker way of doing things, but anything
that is worth doing is worth doing good. Going to college and getting
the skills it takes to do a job takes a minimum of 2 to 4 years and
often quite a bit longer. If you follow my techniques below, you will
become a killer sales letter writer within 2 to 6 months and have the
skills to be an entrepreneur for the rest of your life.

Don't quit after 6 months though. Keep doing these techniques for years
and you will keep those creative juices flowing and building in you
for the rest of your life.

So, without further ado, here are the 5 Insider Secrets to Writing
Million Dollar Sales Letters.

1. Spend one to two hours a day copying by hand some of the greatest
sales letters of all time.

The easiest way I could ever tell you to become a good ad writer guaranteed
is to copy and study good ads until they become a part of you. Study
each paragraph. Look and contemplate why they said this or that.

Figure out what they were trying to do in each paragraph. Go out and
pick up some of the sales letters by the best ad writers of all time,
such as Ted Nicholas, Gary Halbert, Jay Abraham, Brian Keith Voiles,
and others. You could also go around the Internet and print out the
ads for top selling products and services you know of online.

Then, pick out an ad that you admire greatly that you know produces
tons of sales for it's owner. Start copying it by hand. Write the entire
sales letter out in your own hand writing. Write it out 5 to 30 times
over the next week or month.

I told you this would take some time, but it will be worth it. Once
you have written this sales letter over and over again, you will begin
to almost memorize the way the writer worded different things. Next
time you sit down to write a letter, their wording and even part of
the mentality that they sat down to write with will have become a part
of you.

After you have copied the first sales letter so many times that you
are actually sick of the thing, it is time to go onto the next letter.
Pick out another sales letter you admire and copy it by hand. Copy it
5 to 30 times until you begin to know it by heart as well.

Keep doing this with more and more of the winning sales letters and
you will find some interesting things happening when you go to write
a sales letter. You will sit down and some of their phrasing and ways
of doing things will come to your mind. Once you have copied dozens
of these sales letters you will find that it is becoming much easier
to just sit down and begin flowing right into a million dollar sales
piece.

By doing your assigned homework you will begin to learn how to write
the headlines, benefits, and the P.S. You will actually start doing
the things that Ad Writing courses teach you how to do naturally.

As you continue doing this for the next year you will find yourself
getting better and better at writing ads every single month. By following
this one technique, anyone reading this report can make a decision to
start writing better ads next week.

Even if you are only writing ads for your own business, doesn't it
stand to reason that you owe it to yourself to write the most profitable
ads possible. Isn't it worth the time you have to dedicate to it?

2. Create a Swipe File.

You should also collect all of the good sales letters you find and
create a notebook out of them. Then, when you are sitting down to write
a sales letter, you can thumb through your notebook of sales letters
to generate ideas for your project.

Many copywriters call this their swipe file. They use it as an idea
generator for their headlines, body copy, bullets, etc. If they are
stuck on creating a good guarantee, they can look through other guarantees
people have used. If they are trying to think of how to do a P.S., they
can look through other ones. They can get their letter writing going
through taking ideas from other winning sales materials.

Never Use Ideas Word For Word From Your Swipe File. This would be plagiarism.
Use it to generate general ideas. You don't want to copy their sentences
word for word. You want to flip through some different sales letters
until an idea forms in your head about what to write for your project.

This swipe file will help you keep on track and produce winning sales
materials every time and it costs you nothing to create. Just collect
or print out winning sales letters you find and put them in a notebook
or series of notebooks you keep handy when writing your letters.

Remember the cardinal rule when using your swipe file. NEVER copy the
ideas word for word!

3. Always research your client's customers until you know them like
your own best friend.

Many times you will see reports on how to write killer sales materials
that cover many of the basics, but they forget the most important part.
The major key to writing million dollar sales letters is to know your
customers like you do your own best friend.

You need to know what their needs and desires are. You need to know
what fears they are experiencing. You need to know what their Hot Buttons
are. What is it that they respond to? What is it that would offend them?

If you don't know your prospects, then you can never write an effective
sales letter to them. I don't care if you are best writer in the world.
If you don't know them, you won't be able to make sales to them.

Good copywriters take polls of the customers. They look at sales letters
their customers have already responded to. They go out and ask questions
of their potential customers. They do everything they possibly can to
know who their biggest potential prospect is.

If you can't tell me everything about your potential prospects, then
you aren't ready to start writing yet. You should know their general
age, their hot button, their dreams, their fears, and everything that
relates somehow to your product.

The key to a good sales letter is being able to describe the benefits
of your product to this individual prospect or customer. It needs to
be personalized to them individually.

4. Relax.

Learn how to relax. If you are in a rush to do your sales letter, it
will be obvious to the readers. Be willing to take your time and do
an extremely good job. Let things stew inside your brain between each
of the important elements.

After you research your prospects and get to know them, take some time
to relax. Think on them and their desires for a while. Take some time
to relax after you write your headlines and choose the best one for
your letter. Think about how to create that flow throughout your letter,
starting with your headline.

Take some time to relax after you write your rough draft. Sit it down
and come back to it the next day. Then, you will be refreshed and ready
to edit it. After you have done your editing, put it away again for
a little while. Come back to it refreshed and read over it again. See
if there is anything else you would like to change about it.

Don't rush through the writing process. Learn how to let your mind
go to work by working on it, then relaxing a bit. Go back to work and
then let your mind stew over it again. Keep this process throughout
the entire letter.

5. Test and Edit.

There is only one way you can ever determine if a sales letter will
be successful or not. It has to be put to the test. It has to be sent
out to some of the potential prospects.

Send it out and find out if it makes a profit or not. If it is winning
letter right up front, great! If not, then it is back to the drawing
board. Whether it makes money or not, you will still need to test it.

For example, you should take the letter that made money and try a different
headline for it. Compare the results to the original. Test a different
price. Test the offer worded slightly different. Keep the sales letter
that is producing the best results after each test. This is the control
that you will determine your results from.

Winning marketers are always testing their materials to find out which
one is producing the best results. The killer sales materials that you
see being used year after year and decade after decade became that way
through this type of testing. Rarely is the first letter written the
absolute best letter it could ever be. You need to keep improving it
through testing until you have the letter that consistently out-pulls
everything else.

As you can see, copywriting isn't all about being born with huge amounts
of writing talents. It is about making a decision to become the best.
It is about deciding to do the work you need to succeed in your business.
Good copywriters are never lazy, and anyone can be a good copywriter.
What about you?

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Terry Dean, a 5 year veteran of Internet marketing, will Take You By
The Hand and Show You Exact Results of All the Internet Marketing Techniques
he tests and Uses Every Single Month" Click here to Find Out More:http://www.netbreakthroughs.com