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Celebrating coffee champions

By: Asle Skredderberget

Growing demand for coffee is putting pressure on the earth’s resources. Watch the video and see how Colombian coffee growers and Yara agronomists are working together to increase coffee production and quality in a sustainable way.

Are we heading towards a coffee crisis? If so, how can we avoid that from happening?

The growing demand for coffee has to be met by increasing the coffee production in a sustainable way. With as many as 85 percent of all coffee growers being smallholder farmers, it is also crucial to improve their livelihood.

Yara has been working systematically to tackle this double challenge for several years. Building on R&D, partnerships and field experts, we are helping coffee farmers to both increase profitability through higher yields and improve quality, while at the same time limiting the negative environmental impact.

Colombia coffee champions

In Colombia we have taken our coffee commitment one step further, celebrating the coffee champions and searching for the best cup of Colombian coffee.