Now in another interview Feige makes it a point to state the same as he tells the TheWest.com, "It's not a serious movie, but we seriously dig into exploring more of Tony. The trick is just trying to make great movies. We try to make them all great, all different and all fresh. What you'll see in Iron Man 3 is some very unique directions that were taken."

The trailer for Iron Man 3 revealed a darker version than the previous flicks, with Tony's mansion getting blown up as well as a first look at Ben Kingsley as the Mandarin.

Whether the movie will still retain some of that Tony Stark flare remains to be seen, but Kevin Feige seems to be hinting so.

Marvel Studios’ Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?