SEATTLE & AUSTIN, Texas--(BUSINESS WIRE)--Amazon and Whole Foods Market announce a third round of price cuts to
begin Wednesday, offering new lower prices on fresh produce for all
customers and expanded Prime benefits with more exclusive weekly deals
on popular products across departments.

“Whole Foods Market continues to maintain the high quality standards
that we’ve championed for nearly 40 years and, with Amazon, we will
lower more prices in the future, building on the positive momentum from
previous price investments,” said John Mackey, Whole Foods Market
co-founder and CEO. “The standards for how our products are sourced,
grown and produced are powerful and set Whole Foods Market apart from
the competition. We will continue to focus on both lowering prices and
bringing customers the quality they trust and the innovative assortment
they expect from our brand.”

Starting Wednesday, customers will find new lower prices on hundreds of
items throughout the store with an emphasis on high quality,
peak-of-season produce, including greens, tomatoes, tropical fruits and
more. Examples of these new lower prices include, large yellow mangoes
($1/ea.), mixed-medley cherry tomatoes ($3.49/12oz), and organic bunched
rainbow chard ($1.99/ea.). Prices will be reduced by an average of 20
percent on select items throughout the store.

In addition to new lower prices for all shoppers, Prime members will now
save more than ever before at Whole Foods Market with double the number
of exclusive weekly Prime Member deals and deeper discounts. Over the
next few months, customers can expect more than 300 Prime member deals
on some of the season’s most popular items.

Examples of exclusive Prime member deals in April that will rotate on a
weekly basis include:

Prime members can also receive an additional 10 percent off hundreds of
sale items throughout the store.

These price reductions will build on the hundreds of lower prices that
have been introduced to customers since the Amazon and Whole Foods
Market merger, ranging from Whole Trade organic bananas and Chobani
yogurt to 365 Everyday Value Cage-Free Large Eggs. During this time,
customers have saved hundreds of millions of dollars through lower
prices and Prime member deals.

Whole Foods Market standards prohibit over a hundred preservatives,
flavors, colors and other ingredients commonly found in food, including
high-fructose corn syrup and hydrogenated fats. No antibiotics ever and
no added hormones are allowed in raising animals for meat sold in the
Whole Foods Market meat department. All seafood in the seafood
department is either sustainable wild-caught or Responsibly Farmed,
which prohibits the use of antibiotics and added growth hormones in feed
and minimizes environmental impact.

“When Whole Foods Market joined the Amazon family, we set out to make
healthy and organic food more accessible. Over the last year, we’ve been
working together tirelessly to pass on savings to customers,” said Jeff
Wilke, CEO of Amazon Worldwide Consumer. “Every time a customer walks
into a Whole Foods Market, they expect and trust industry-leading
quality standards across aisles. And now they will experience that same
Whole Foods Market quality with even more savings across departments.”

Starting Wednesday through the end of April, customers who try Prime can
get $10 off their $20 purchase in-store at Whole Foods Market when they
try Prime at amazon.com/WholeFoods10. New members can try Prime free for
30 days, full promotion details are at amazon.com/WholeFoods10.

Since Whole Foods Market joined Amazon in August 2017, the companies
have launched:

Exclusive Prime member savings: Prime members shopping Whole
Foods Market stores nationwide receive an additional 10 percent off
hundreds of sale items throughout the store, plus up to 20 exclusive
deals available weekly.

Ultrafast delivery for Prime members: Two-hour delivery on
Whole Foods Market groceries through Prime Now in more than 60 metros,
with more to come in 2019. Delivery is free for Prime members who
spend more than $35.

Alexa shopping: Prime members can use Alexa to add Whole Foods
Market groceries to their Prime Now cart and find out about weekly
deals.

Amazon Rewards Visa Signature Cardmember savings: Cardmembers
with an eligible Prime membership earn 5% Back when shopping at Whole
Foods Market using the Amazon Prime Rewards Visa Card. Cardmembers
without an eligible Prime membership earn 3% Back on their purchases.

Convenient Amazon.com package
pickup: Amazon Lockers in Whole Foods Market stores allow
customers to have products shipped from Amazon.com to
their local store for pick up, or send returns back to Amazon during a
trip to their local store.

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit amazon.com/about and
follow @AmazonNews.

About Whole Foods Market

For almost 40 years, Whole Foods Market has been the world’s leading
natural and organic foods retailer. As the first national certified
organic grocer, Whole Foods Market has nearly 500 stores in the United
States, Canada and United Kingdom. To learn more about Whole Foods
Market, please visit https://media.wholefoodsmarket.com/.