UK Global Handwashing Day Activities 2011

Congratulations to all those who were involved in 2011's Global
Handwashing Day (GHD) celebrations, which took place on the 15th October!

We reached tens of thousands of people across the UK and millions worldwide
with our simple message: wash your hands with soap!

The various 2011 activities drew large-scale attention resulting in over
16,000 GHD website page views during October, with almost 8000 of those
on the 14th and 15th alone.

A huge thank-you to all those who were part of the campaign and who continue
to spread the message. Well done!

If you’d like to enquire to find out more about Global Handwashing
Day or to become part of the coalition for next year's campaign, please contact
us.

View Movie - 'Habit'

View Movie - 'Faecal Bacteria Found On Mobile Phones '

Please click
here to listen to a Podcast of Dr. Val Curtis of the London School of Hygiene
and Tropical Medicine talking about a study into Faecal Bacteria
on mobile phones and the importance of handwashing
with soap and water after visiting the lavatory.

2011's Global Handwashing Day activities include:

Creative
Media Camp.
Led by the ideas foundation, teenagers embark upon a creative media camp
to produce an online media campaign for Global Handwashing Day 2011.

The Outcome
The Mobile Poo Map of Britain sampled the hands and phones of
nearly 400 people across the UK and showed how phones act to spread disease.
The subsequent press release created a sizeable ‘media storm’ with
the headline ‘1 in 6 mobiles contaminated with E. coli’. We hit
around 200 articles worldwide, not to mention the many radio and TV interviews
about the research with Dr. Val Curtis and Dr. Ron Cutler.

Be
a Real Friend.
School children are an important vehicle for influencing behaviour change
in the population. If we can get the next generation to change their behaviour,
they will unknowingly contribute to population behaviour change in future
generations by passing on their better hygiene habits.

The Brief
To deliver a simple hygiene message to all school children using newsletters,
posters, role-plays and animations.

The Outcome
School Councils UK reached out to nearly 30,000 UK schools with
a hygiene-based role-play!

I Dare You.
'I Dare You' is a bold and engaging way for handwashing with soap to become a strong topic of conversation among all children at home and at school.

The Brief
To inform over 1 million First News readers about Global Handwashing Day 2011, talking to them throught the pages of First News and through our website in a fun but educational way.

The Outcome
First News circulated an additional 8,500 Creative Media Camp
posters around UK primary and secondary schools and subsidised a full page
advertorial, which reached over 1 million young readers.