Nonprofit organizations must distinguish themselves and their missions in new ways in order to engage and rapidly grow their supporter bases. Yet disparate, dated technologies, siloed processes and inability to take advantage of social and mobile continue to stand in the way. A primary goal of the Salsa – DonorPro combination is to provide a seamlessly integrated constituent engagement software suite enabling sophisticated engagement strategies with an intuitive user experience. Through this combination, nonprofit professionals will dramatically accelerate growth of their supporter base, raise more money and amplify their advocacy voices.

“The world of constituent engagement has changed dramatically and as a result, potential supporters are experiencing information overload,” said Scott Stouffer, chief executive officer, Salsa. “The nonprofits that will thrive amidst this communication anarchy are those who execute sophisticated multi-channel engagement strategies and deploy precisely relevant, and optimized messaging techniques.”

Of the more than one million registered nonprofit organizations in the U.S., over 98% have annual operating budgets of under $25 million. For these organizations, employing expensive strategists to guide best practices and in-house technologists to integrate and operate a variety of disparate software tools is typically not an option. The Salsa-DonorPro combination aims to level the playing field, bringing sophisticated engagement capability to these organizations, seamlessly integrated and packaged with easy-to-use interfaces.

“Supporters want to be communicated with on their terms and on their turf —they simply will not respond to ‘one-size fits all’ messaging,” said Donna Myers, president, DonorPro. “With Salsa’s robust online fundraising and advocacy technology and DonorPro’s award-winning donor management heritage, our customers can truly communicate and manage relationships with their constituents across any channel including email, social, mobile, direct mail, and face-to-face. By capturing constituent behavior across all of these channels, our customers will have the richest profiles of supporter preferences allowing exceptionally targeted messaging that cuts through the clutter.”

The combined organization will operate as Salsa Labs and serve more than 3,000 nonprofits and their more than 100 million supporter records. With both Salsa’s and DonorPro’s traditions for easy-to-use software, coupled with best-in-class support, nonprofit organizations of any size can now confidently employ state of the art engagement strategies.

During the next several months, the focus for the combined organization will be on integration and product development with an emphasis on intuitive user-friendly interfaces and mobile accessibility. The organization will also be launching new education tools to help nonprofit professionals understand their data and take action.

Corporate headquarters are in Bethesda, MD, with offices in Wexford, PA and Austin, TX.

About Salsa Labs

Salsa Labs (Salsa) helps nonprofits ignite action and fuel change around the world by growing and engaging a base of support online. With Salsa, groups of all sizes can easily organize their supporters and chapters, fundraise, advocate, communicate through email and social media, host events and measure results. Salsa provides more than technology; it offers strategic best practices, training, highly rated support and a strong online community, so its clients can focus their energy on their mission. The company currently empowers more than 3,000 organizations’ and their more than 90 million donors, members, activists and fans.

About DonorPro

DonorPro provides award-winning fundraising and donor management software for nonprofits that helps them reach more donors, raise more money, and operate more efficiently. Whether you are an established organization seeking to better cultivate your donor base or an emerging team looking to turn ideas into impact, DonorPro's nonprofit software gives you the tools to Power Your Purpose™. DonorPro partners with cause-based organizations worldwide. For more information, visit www.donorpro.com.

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Salsa Labs makes fundraising and communications easy for our organization. I love that Salsa makes it easy to create pages that match our branding. It makes for a seamless interface between the website and online forms.