BluFocus and THX Team Up For THX Media DirectorTM Content Creation and QC

Companies Join Forces Again to Enhance Content for Consumer Home Entertainment Enjoyment

North Hollywood, CA — January 10, 2012 — BluFocus Inc., an advanced testing and certification facility specializing in the assurance of quality media products and solutions for the entertainment industry, announced today that it is the first official THX Media DirectorTM quality control (QC) facility and is also partnering with THX Ltd. as a premier facility to create content-related information or “smart content” required to support THX Media Director.

THX Media Director is a technology that transforms digital media into smart content, enabling televisions and other home theater devices to automatically select the most appropriate audio and video settings when playing DVDs, Blu-ray discs and other digital content, simplifying the home entertainment experience while preserving artistic intent.

In the past, BluFocus has teamed with THX to ensure THX quality standards are achieved for THX Certified Blu-ray titles, as well as to build an ecosystem of services to address the technical challenges of 3D post-production. “Since their inception, BluFocus has been dedicated to improving the Blu-ray experience, and we have been pleased to work with them to meet our mutual goals of improving the consumer entertainment experience,” said Rick Dean, senior vice president at THX Ltd. “Our partnership with BluFocus to enhance the workflow for THX Media Director technology complements the work THX is doing with leading CE manufacturers to ensure optimal playback of picture and sound in the home, enhancing the end-user’s enjoyment of their digital entertainment content.”

BluFocus is among the first commercial facilities to create the smart content that “talks” to Blu-ray players, set-top boxes, AVRs and HD displays, which enables the devices to automatically select the proper playback settings. As a quality assurance and certification leader, BluFocus is also the first official QC facility for Media Director enabled content, ensuring that the information has been implemented on the discs correctly.

“It’s great to be working with THX on this venture, expanding on our existing, rewarding relationship,” said Paulette Pantoja, BluFocus CEO and Founder. “Their interest in creating exciting technologies that simplify and enhance the consumer experience goes hand-in-hand with our mission of ensuring that the consumer only has the best quality products to choose from when spending their hard-earned money. THX Media Director is an innovative contribution to home entertainment, and we look forward to helping THX nurture its success.”

About BluFocus
BluFocus Inc. is an advanced testing, certification and advisory service specialist for the Entertainment industry. The company offers studios, CE manufacturers, development companies and content owners quality assurance, certification, verification and project engineering services to assist them in delivering issue-free products to market, particularly in the areas of Apps, Digital Distribution, Blu-ray, DVD, Audio and Video content (2D and 3D), entertainment hardware, applications and technologies. BluFocus is an official Test Center for the Blu-ray Disc Association and the exclusive THX Certification facility for Blu-ray and DVD titles. For more information, go to http://www.blufocus.com or call +1.818.294.7605.