Athlete Network SEO Campaign

20.1%

increase in organic traffic

194%

Increase in blog traffic

234%

increase in Page 1 rankings

The Challenge

Athlete Network provides career and networking services that enable athletes to find futures with companies that value their competitive traits. Over 1 million athletes have utilized their services to gain an edge in life.

As their website serves as a major touch point between Athlete Network and their athletes, the primary goal of the SEO campaign was to increase organic traffic to www.athletenetwork.com by 20%, with an unofficial secondary goal of increasing the number of athletes who were registered for the site and organic blog traffic.

Most updates launched in August 2017. The two-month comparison of organic site traffic from June-August (pre-launch) and September to November (post-launched) yielded:
67.2% increase in organic traffic
75.1% increase in athlete registrations
76.1% increase in organic traffic to blog
47.7% increase in Google Page 1 Keyword Rankings

Athlete Network tends to follow a seasonal trend that aligns with a typical collegiate school year. The August updates went live right before a strong season, so in order to show the increases were not purely seasonal, we compared September to November year over year:
28.7 increase in organic traffic
185.2% increase in organic traffic to blog
404.1% increase in Google Page 1 Keyword Rankings

The year-end recap gave us the data for the full contract year of SEO efforts. We were able to meet, and surpass, the goal of 20% increase in organic traffic, along with increasing organic blog traffic by almost 200%.
21% increase in organic traffic
194% increase in organic traffic to blog
234.3% increase in Google Page 1 Keyword Rankings