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Website Improvement Tips | What Makes A Great Website?

Website Improvement Tips | When we talk about small-business marketing, a great website can be one of the most effective and cost-efficient marketing tools out there. There aren’t any magic pills to create a great website that everyone will visit again and again, but there are some smart strategies you can follow to make your website greater than it is. Some key things to concentrate on are making the site easy to use and as user-friendly as possible. A good website grabs your attention, evokes your emotions, and gives you easily what you need. A good website has magical content, is regularly updated, easy to use, and, finally, has a good visitor – customer conversion rate.

But creating such a website involves three very different kinds of skills – technical, visual, and editorial – and the three must always work together.

Simple Design | Website Improvement Tips

As the first thing potential customers come across when they visit your website, the homepage is typically the most important part of a small business’s web design. Make sure your homepage answers the most important questions new visitors will be asking. Writing for the web is not the same as writing for printing media. People skim online, especially when they first get to a website. You want the contents of your homepage to give them what they want quickly, but provide enough detail for those who want more than just the basics. The best websites out there offer simple and user friendly navigation. Visitors must find everything they need quick and easy. If users have to look around the site trying to find what they need they will get frustrated and leave.

Speed | Website Improvement Tips

Website speed is a critical component in the digital user experience, and it is hugely important in content – driven world. How often do you leave a page when it takes too long to load? Chances are that your customers and prospects are doing the same. People expect a fast user experience online, and when they don’t get it, they often leave. Whilst most people spend a decent amount of time and money on SEO and promotion, only a small fraction of them consider the reliability and speed of their website itself. Making a tiny saving on getting some cheap hosting may prove a false economy if you’re losing traffic due to a slow web server.

Match your Business’ Branding Carefully | Website Improvement Tips

Did you just update your logo or change your business colors? Make sure your brick and mortar experience matches your web experience. The portal of your brand will be a website that showcases your expertise, experience, professionalism and personality. Many site owners look for that unique look and feel that differentiates them from their competition. While your website design needs to reinforce your brand, it should never compromise your website’s usability.

Optimization | Website Improvement Tips

The greatest looking website is no good to anyone if it can’t be found. Search Engine Optimization (SEO) is the process of optimizing your web page so that it comes up in search engine results for certain keywords. The better optimized your web page is, the higher up your search engine ranking will be. Make sure that you have good internal linking with your website, and make sure that all of your important pages can be reached from the home page with no more than 3 extra clicks. SEO will help bring visitors to the site. It is also crucial to consider that bringing relevant users plays a key role in the growth of a website.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.