Now Playing

9/10/2013 4:11PM

Apple Unveils iPhones in New Bid to Unseat Samsung

To compete in the global smartphone wars, Apple has decided it needs two new iPhones. The tech giant introduced two new devices as it attempts to regain momentum from rivals like Samsung. Michael Chasen, SocialRadar founder and CEO, joins the News Hub to discuss.

This transcript has been automatically generated and may not be 100% accurate.

... the the ... Apple's new I phone them all reuse ... its dominance of a ... title for one will Samsung my Michael chasten founder and CEO of social right eye social media platform that helps mobile social apps joins me now from San Francisco ... Michael thank you for being map ... clearly ... Apple and ... and Samsung ... are in this set of luck ... almost life and death struggle of the smartphone market ... does this tip the scales on isn't this just mean that that Apple is is is keeping up ... well I actually disagree with that with Wall said about whether the announcements today it were revolutionary versus evolution right I think people to look back ... and realize that there were significant announcements that were made to the back end technology I believe is to allow Apple to ... reassert itself in a much bigger way in the smartphone feel ... certainly the lower thus Michael let's go through the spam out what do you think about this that is is is with revolutionary as opposed to evolution rate and that in the back end technology ... well they really primarily to things that I think that Apple did this time to get uprooted SellCell over the next several months and years ... on the main thing was just the improved processing power of the Outback and chips at one of the things a lot people are talking about the fact that they also announced ... a dedicated and seven processor to handle all of the ... move means that people me to be able to better track people were crying night having dedicated processing the revocation ... and that's can hope you'll all whole new wave of applications ... and in that psychologists social radar itself relies on ... I've that I think is going to really help continue to propel up by a West technology ... Not Now the SEC in total it had ended ... but the second thing that he did what is the fingerprint scanner I think that that is not just something this can be used for security but that still usher in ... a whole new wave of financial transaction applications imagine going to the store ... now be able to do is put down your phone ... to pay for something ... he really is to remove the fear that people have to gag ... about using I phone or smartphone device for financial transactions and payments ... and I think also again usher in a huge new ways ... of immobile team and applications ... I think that's the really position Apple the long run ... to potentially on how one Samsung or other smartphone providers to some it's a you think this of this on to dos to take out my first question this dulls tip the scales in favor of Apple over Samsung less content of this process them in use at the fast the process of asset ... backed and to this one and my experience of gadgets is that one of the process the speeds up ... people introduce new apps which end up slowing the new device have reason to laugh at what REI outside of my house lastly it means a process that goes ... will be some software women of all beaches using live in grinding at all ... will we ever just imagine the power of those apps that you can really utilize the processing power when you're really talking about giving people ... a new series just an incredible array of technology in the palm other hand ... I that might be able to be forces at twice the speed at which people are able to run after that ... okay I guess mum on my worry is um ... will I than if I'd gone olds ... I phone my gets it wanted its even on the right thing to roll now with the consent of all ... to add to the new apps that would work on this new I phone to they just like completely destroyed Deal By Fund Does it Pay Celine and I have the debt ... get up right ... well I do think it causes people to re evaluate their current smartphone technology to figure out whether it's the right time for them to make an upgrade ... I do believe in number people can not yet on I phone five technology for him eat that week ... no I think what Apple did the bike coming out with these lower end place models ... they're making it easier for people to upgrade to get to the newest technologies the really looking to pique your entire face ... an extended ... full ... of people were looking for a lower priced product or a higher priced products and bring them all off onto the Apple I phone five ... he's he's ins will this as well but it is ninety nine goal was to come for the for the phone and said this these beautiful plastic ... on foot phones the lowland fund is not ... in emerging markets is that the ruling from nine am the right price in the right place ... I think that that tracing info about the positioning of packaging has already been proven that when you take a look at the ... purchases and he enjoyed technology or other smartphones that does appear to be a sweet spot ... number one critique of Apple was this is probably a move that should be the euro to go they think it already given up Porsche the Market ... The from this point going foe word is certainly good to be of much more competitive race for the low end of the market ... to thank you Brian much to time Michael chasten founder and CEO of