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SEO services Toronto

Why Search engine optimization (SEO)? Because you want to increase the visibility of your website, or brand awareness of the product or service you are offering. How does SEO work? Search engine robots crawl, read keywords and text of the website then store all that information in a big database. It is very important to have relevant content and keywords connected for the website to rank high. Our professional digital marketing team conducts SEO audit, keyword research analysis, and link building to help your website rank high in the search engine results page (SERP).

Search Engine Marketing or Paid Ads

Search engine marketing (SEM) is the paid version of SEO. Similar concept, however it is created by advertisement campaigns with a certain budget. Often you will notice links on the top page of the search results with "Ads" or "Sponsored" beneath the description. SEM structure consists of ad campaigns with number of ad groups for each campaign. The metrics of SEM is somewhat similar to Social media marketing, by measuring the results on the number of impressions or conversions made for the specific budget that has been put in place.

SEM can also be described as the process of bidding for ad placement on search results page. Companies bid on the value of keywords to be used in the ads seen on the search results page. As a fact, the higher quality of the landing page advertised and the quality of the campaign, the less the cost per click is. This approach of paid advertisement may sound easy by placing a budget on the website you want to promote, however the objective of our marketing team at Bitmeets is to be efficient, and save you more money.

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