Honda

Action Sports Activation for the Honda Civic Coupe

In 2016, Honda expanded their extensive racing platform to include Red Bull Global Rallycross. American Honda called upon CoForce to handle its public relations and communications sectors for their inaugural season and the relationship expanded for 2017 with the addition of video production from all events, partner liaison and event management services.

Through the partnership, CoForce was able to make Red Bull Global Rallycross the most watched motorsports property for American Honda across all platforms.

Services Rendered

Public Relations Representative

Full-time position dedicated to American Honda Rallycross, organizing and executing global media outreach and public relations campaigns.

Video Production Services

Followed the development of the Honda Civic Si Coupe Rallycross car and showing ties to its road car as well as created recap videos from each race event. Shot and produced over 20 videos over the course of the 2017 season.