“Vehicle makers are in the process
of launching prototypes of fully electric vehicles with an increased
driving range and additional driver assistance features such as gesture
controls and augmented reality feed. Such developments present a
positive outlook for the automotive gesture recognition system market.”

The report segments the global automotive gesture recognition system
market by technology (fingerprint/leg recognition, iris recognition, and
face recognition), and by geography (the Americas, EMEA, and APAC). It
provides a detailed illustration of the major factors influencing the
market, including drivers, opportunities, trends, and industry-specific
challenges.

Here are some key findings of the global automotive gesture
recognition system market, according to Technavio automotive
researchers:

Rising penetration of gesture controls in mid-segment vehicles: a
major market driver

Rising penetration of gesture controls in mid-segment vehicles: a
major market driver

Rising penetration of gesture controls in mid-segment vehicles is one of
the major factors driving the global automotive
gesture recognition system market. The widespread
acceptance of various gesture recognition systems has enabled vehicle
manufacturers to integrate their business backward and offer gesture
controls in mid-segment vehicle models. Vehicle manufacturers are
increasingly equipping mid-segment vehicle models with various gesture
controls to capture more market share. This will drive the market for
automotive gesture recognition systems during the forecast period.

Furthermore, many major car manufacturers are utilizing economies of
scale to procure gesture recognition systems for their mid-segment
vehicle models. For instance, in 2017, Volkswagen entered into a
partnership with DDB Sydney and launched Volkswagen Golf 7.5 model with
a gesture-controlled dashboard. The company will be launching Volkswagen
Golf 2018 with advanced gesture controls in 2018.

Similarly, Hyundai Motor has been developing gesture controls to be used
in its mid-segment car models since 2013. The company had developed
Hyundai HCD-14 Genesis Concept in 2017. This vehicle prototype has
advanced gesture control systems that track the hand movement and eye
movement patterns of the driver. Thus, the rising penetration of gesture
controls in mid-segment vehicles is expected to fuel the growth of the
global automotive gesture recognition system market during the forecast
period.

Automotive gesture recognition systems are widely adopted in autonomous
cars and electric vehicles. The development of autonomous cars has
popularized the concept of using sensors and systems for guiding
vehicles that require minimal human assistance. Autonomous driving is
achieved through the collaboration of highly complex software and
hardware, including sensors. Automotive gesture recognition systems will
borrow similar sensor technologies from autonomous cars and electric
vehicles.

According to a senior analyst at Technavio for automotive
electronics research, "Vehicle makers are in the process
of launching prototypes of fully electric vehicles with an increased
driving range and additional driver assistance features such as gesture
controls and augmented reality feed. Such developments present a
positive outlook for the automotive gesture recognition system market."

Global market opportunities

In terms of regional dominance, the Americas led the global automotive
gesture recognition system market, followed by EMEA and APAC in
2017. Automotive gesture recognition systems were mainly developed and
used in high-end vehicle models in 2017. However, the widespread
acceptance of gesture controls is expected to cause a technological
disruption within the vehicle models offered in developed countries by
2022. The market shares of APAC countries such as China, India,
Indonesia, and Thailand will be negligible compared with the market
shares of the US and European countries.

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