Executive Summary

This How-To Guide has been designed to provide practical advice for implementing online advertising campaigns, such as Google AdWords and other pay-per-click (PPC) campaigns, and and evaluating the return on investment (ROI) for these campaigns.

Read this report to learn how to implement an online advertising campaign and how to find the ROI for each campaign. Begin evaluating the ROI on your campaigns by utilizing our Online Advertising ROI Calculator.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.