He was the X Factor winner who had - and then lost - it all. But, fresh from his renewed success, James Arthur has claimed he's changed the face of the ITV talent show.

The 28 year-old, who recently topped the charts with comeback single Say You Won't Let Go, has claimed his reversal of fortunes is a game-changer for future contestants.

Speaking to the Daily Star , the crooner - who won the ITV talent show in 2012 but was dropped by Simon Cowell 's record label Syco after a string of personal problems - now claims that he's "changed the game".

James Arthur says his renewed success has created a mini-revolution for talent show winners

"I changed the game. I wanted that, coming back to X Factor and Syco; maybe they’ll recognise what I did in terms of how contestants approach the process of being on the X Factor now. You can do things your own way.”

When asked why he chose to re-sign with Syco, he added: “Because I’m a sucker for the story. I mean, what a compliment. They notoriously let people go, so to ask me back, I would’ve been a fool to say no.

“It’s a bit of a fairytale, a 360, full-circle thing. I do believe in loyalty, too - loyalty is the key to life. I came from The X Factor , I can never forget that, otherwise I’ll get some weird karma.”

James Arthur on the X Factor live show in 2012 (Image: Rex)

Speaking to the Daily Star, the crooner - who won the ITV talent show in 2012 but was dropped by Simon Cowell 's record label Syco after a string of personal problems - now claims that he's "changed the game" (Image: ITV)

The comments come just a day after James revealed he'd happily work with controversial X Factor rapper Honey G.

Speaking to Lorraine stand-in Helen Skelton, the singer said: “I’m a Honey G fan… she could spit some bars on one of my songs." He added: “She is gangster, I love her."

Self-proclaimed ‘urban street artist’ - real name Anna Georgette Gilford, who also runs her own recruitment firm ARG Search Limited - has insisted she's no "novelty act" and that viewers "need to check themselves" if they doubt her talent.

Despite Simon Cowell blasting the 35-year-old rapper for being a 'joke' and actually wanting her first audition to end early, it seems Arthur is a fan.

Explaining Honey G's success so far, he said: “I think we want credible acts but at the end of the day we want to be entertained."

When asked why he chose to re-sign with Syco, he added: “Because I’m a sucker for the story. I mean, what a compliment. They notoriously let people go, so to ask me back, I would’ve been a fool to say no." (Image: Rex)