According to Wikipedia, loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm. Loyalty programs can be viewed as a form of centralized virtual currency, one with unidirectional cash flow, since reward points can be exchanged into a good or service but not back into cash. It could indeed be viewed as a B2B( Business to Business) Loyalty Program.

This week a friend told me, "barter" is better than "trade." Semantics maybe, but the best tip I ever learned from a prospect sagely said, "Anybody can be understood, but it takes REAL WORK not to be MISunderstood."