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"Events are becoming a bigger thing, the experience is becoming a bigger thing," Cochran says. "The picture has become a really big deal."

And so Bedrock partnered up with GetSynd. Two GetSynd reps came in with iPads, and took pictures of customers with Pérez if they wanted them. Pérez finger-signed the pic right on screen, and GetSynd sent the pic to the customer’s email. It’s the autograph wrinkle for the selfie era, and Cochran found her way to put some twists on it.