YP Comment: Asda honours doctor’s legacy

CREDIT where credit is due. With Britain’s supermarkets frequently accused of putting profits before principle as competition for custom becomes ever more intense, it would be churlish not to acknowledge Leeds-based Asda and its support for the #hellomynameis campaign pioneered by Leeds doctor Kate Granger before her untimely death from cancer last year.

It’s new range of gnomes are being used to promote the late doctor’s initiative which, based on her own experiences, compelled medical staff to introduce themselves to patients at the outset of their consultation and treatment.

A small gesture, it all helps to ensure that Dr Granger’s legacy continues to be the type of compassionate care that she did so much to champion during her all-too-short life.