SEO Proposal Template

Proposal from Salterra, LLC

for Dr Mike 8-10-18

Dear Doc,

Thank you for reaching out to us to assist you on your new website.

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.

Target Keywords

Location Targets

Infinity Ranking Will Do The Following:

Our Audits will also be used to direct our initial keyword research. Keep in mind that keyword research is one of the most valuable, high return activities in SEO. Ranking for certain keywords can make or break your website.

By analyzing the keyword demands of your market, you’ll not only learn what kind of phrases and terms to target for with SEO, but also learn more about the nature of your customer base as a whole. It’s therefore crucial to identify how your prospects search for solutions to their problems and pain points, for the success of both your SEO efforts and inbound marketing.

We will build a list of the targeted keywords (around 100 to 200), which we’ll use to inform our marketing efforts. We’ll also monitor, track, and report on where your site, along with the websites of up to three competitors, rank for those targeted keywords. This way, we’ll be able to identify the tactics that are working and those that aren’t, for both you and your competition.

Infinity Ranking will also conduct a complete audit of all your current digital assets, and then consult on an optimization strategy for your existing digital assets, including your website, social media, digital ad campaigns or email marketing, or even web analytics including AdWords, and other digital marketing platforms.

We’ll also conduct a comprehensive audit of up to three websites of your competing companies and the current search engine keyword rankings.

Most of your current prospects, especially those on mobile devices, are looking for local businesses. Optimizing your local SEO can help your business stand out in the search engines. Local ranking aspects such as name, phone number and address, along with customer reviews are vital when it comes to ranking to the top of organic results, as well as getting features in the various digital maps.

We’ll audit your site for the comprehensive set of off-site and on-site local SEO elements and optimize all of these elements for maximum visibility.

Each piece of content will come with a call-to-action (CTA) that encourages the visitor to move on to the next step and go to a landing page that’s specially focused on capturing their contact information and advance them into your digital sales funnel. We’ll also guide and advise you on the best practices for building and implementing your CTAs and landing pages.

We’ll also create three premium content pieces for you, which we’ll offer your readers in exchange for their contact information. Once we collect their data, we’ll move them into an automated email workflow, which has branching logic. This ideally helps them through the buyer’s journey and lets us capture their attention, so that we can nurture them and find out when they’re ready to purchase.

We can also setup a call tracking system that tracks the day, the source (Google, Facebook, Yelp, etc.), phone number, who called your office, and who got your office number from the website. The rest of these activities will occur every month between months 2 and 12.

As the number of users searching from mobile devices increases, the importance of local SEO is undisputed. Nowadays, Google is even localizing searches made on desktop computers. We begin by optimizing your Apple Maps, Bing Places, and Google My Business Listings and then submit your Name, Address and Phone (NAP) to the top 10 directories in your locality. These directories essentially feed the data to most of the online directories.

Next, we start building your local citations. These are regarded as an indication that your business has a real physical address and premises, which gives you points in Googles assessment of your business and website.

Links that point to your site from other authority sites are a major factor. In their eyes, if high quality, trusted sites are pointing to your site, then your site must also be trusted. We look at your niche and the organizations that you’re a member of to see if there are opportunities for correct, quality links.

We also perform an inbound link analysis of your competition. In the process, we identify sites that rank higher than yours for the targeted keywords, and all the links that point to these websites. We then use this list as a guide for our link building efforts.

Our team will also monitor each page of your site to assess where the page ranks in the search results, how often these pages appear in search results, how often the results are clicked, along with how much traffic each page receives. This way, we’ll be able to make changes to the pages and optimize them to drive more traffic by increasing their visibility.

About Salterra LLC

We started with humble beginnings, what was once an opportunity to give back to our church has evolved into a full-fledged agency.

As Terry was recovering from major shoulder surgery, there were only so many games of Call of Duty that he could play. Becoming increasingly restless, he received an opportunity to help our small local church. Updating and managing our church website soon evolved into requests from a few businesses within our congregation needing help with their own websites. Terry had an extensive computer background, so it was a great fit.

Salterra was born. Business came in quite steadily, and Terry recruited his first employee – his wife, Elisabeth. Armed with a strong customer service background, a passion and talent for art, and a desire to learn, our company rapidly established itself. Over the years, we have seized every opportunity to grow in our industry, learning everything we can to be able to offer our clients ant excellent experience and provide achievable, dynamic results.

We have grown into a competitive and respected business. What started as just the two of us has grown to encompass web developers, designers, social media professionals, and alliances with some of the top SEO professionals in our field. By aligning ourselves with skill, knowledge, and professional talent we are able to leverage our business to provide exceptional quality for the greatest value to our clients.

Our clients have always been the most important part of our business – many remaining with us since the beginning. Their loyalty speaks to our ability and service, and for that, we are truly grateful.

The team at Salterra Complete Web Services has metropolitan experience with small-town accessibility. This adaptability allow us the range to respond and produce top-notch results professionally to companies and corporations of all sizes and experience levels.

Recent Testimonials

REVIEWS

5(based on 3 reviews)

To echo the comments of the previous reviewers, it is absolutely critical to have a strong website hosting service upon which to build your website. I used to buy hosting for my clients and then have to add another job title to my already long list when my clients needed support or something was broken on the servers. Not only do I not need to worry about figuring out what platforms are fast, reliable and secure, all support issues go direct to Salterra which allows me to focus on other tasks/Terry and his team know how to manage and resolve your hosting needs.Now we move on to website development. It's obvious they have been doing this for several years and know what they're doing. With strong SOPs in place, their work is delivered to a high quality and on time.I don't want too many people to find out about Salterra because their prices are very reasonable, maybe too low, especially for the value that's provided.Many companies can build a website and then upsell you to an SEO package. Unfortunately, a lot of these supposedly highly rated SEO agencies do a very poor job, just doing the minimum, and ripping off the client as a result. Search Engine Optimization is a highly technical set of skills. If you want to beat your competition in the search engine results, you must have your on page and off page SEO done with a proven method that gets results.I've had the pleasure of talking directly with Terry and it's obvious he has a skill set above and beyond what you would normally find in an SEO agency. I have learned a lot from him over the years.So bottom line is, please don't use them because they get incredible results for a ridiculously low price. I want to keep them to myself. Please use another SEO agency because I know that when I use Salterra for my clients, they will outperform your clients in the same niche. Simon Cornelius 03/29/2019

BIG SHOUTOUT to Salterra from Kris Mc! They saw that I needed help, fixed the issue then provided me with the blueprint to rinse and repeat to resolve it if it ever happened again.
They told me what they needed and told me when they would do it and DID JUST THAT!Thanks Terry Samuels of Salterra ! Kris 01/11/2018

Salterra has built 3 or 4 websites for me. They take the time to find out what I want, and are quick to let me know when there are improvements that can be made. In addition, Salterra does absolutely top notch SEO! I have heard tons of stories of companies who claim to be able to get SEO results, but don't deliver. I've seen excellent results repeatedly with Salterra. Check them out! Steve Vinson 08/05/2017