5 Reasons Content Adds Value To Your Company

5 Reasons Content Adds Value To Your Company

If you are selling something then you MUST be creating content. You are probably already creating content without even knowing you’re doing it. Content creation comes in many different forms. As a songwriter, a person could write a new song. As a photographer, that person would take some photos & publish them. As a blogger, this person could think of something to blog about and write the article. Content may even be updated images, a quality product description or a video on your landing page.

Here is an Infographic showing you

5 reasons Creating Content adds value to your company.

5 Reasons Content Adds Value To Your Company

1: You are the industry leader.

Use the knowledge of your product to portray to your customers you are the industry leader. Think about this from a potential customers perspective. They don’t want to purchase a product or service from someone with little to no knowledge of the product. They want to know that person/company is the top dog when it comes to their product. If you buy a Ferrari are you buying it from someone in a back alley or do you want to VIP treatment from the Ferrari dealership?

2: Attract the right people.

Putting out content which correctly explains exactly what you do and what you sell will turn away people who are NOT interested and attract the right potential qualified customers. This, in turn, will increase conversion rates. The reason this is important is that sometimes you’re paying for traffic to your website. The last thing you want is to be paying for unwanted traffic. This process will weed out the unqualified traffic and more often than not only send you qualified potential traffic.

3: Helps build trust.

You will automatically be converted from someone who they’ve never heard of to someone they are now familiar with. This, in turn, will also show Google you are an industry or topic authority and they need to send you traffic. Have you ever bought something valuable from someone you don’t trust? Maybe a Rolex watch off someone on the street corner? That would obviously be a terrible idea. If you did chances are when you got home you noticed it said Bolex instead of Rolex. For this very reason, people don’t trust companies they don’t trust or are familiar with. Creating content regularly will go a long way to gaining potential customers trust.

4: Google loves content.

Content is one of the top ranking signals Google looks for when sending you traffic. Quality content will normally place you above all else in Search Engine Rankings. Googles job is to make informed suggestions on what to show to people looking for something. One way it makes that judgment is by scanning or crawling your website and reading whats on it. Google literally reads your content on your website. When a search query matches whats on your page you’re in business and you’re going to get some free traffic from Google.

5: Content lasts forever.

Once a piece of content is published its there forever and unless your product changes or gets updated weekly that piece of content will only mature with age. Content on google like content on your website doesn’t go away until you remove it or update it. The trick here is to keep updating that content, not to remove and recreate. That way it will mature with age and Google will appreciate that you’re constantly updating it.