Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand.

Rooted in rock ‘n ‘roll with a signature sense of humor, Lucky Brand stands for independent thinking, individual style and authenticity. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand in 1990.