Christie and NVIDIA team up for an interactive car-buying experience powered by augmented reality (hands-on video)

If committing the requisite funds for an Audi R8 coupe seems like a stressful ordeal, NVIDIA and Christie have created an augmented reality purchase experience to lend a hand with the selection process. Under the hood, the whole lot is powered by NVIDIA GPUs, Christie projectors and RTT DeltaGen software for car configuration. Using a 3D-printed, one-fifth scale model of the R8, a series of projectors and projection tiles utilize a 3D WARP mesh to outfit the car with paint, wheels and even headlamps. A tablet UI then allows the eager customer to toggle colors, rim options, side panels and turn the lights on and off. In addition to customizing the car itself, the system also shows how the R8 will look in different environments, from dusk by the water to the rural open road. For a quick video demo from the SIGGRAPH show floor, join us after the break.