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"We've got a lot of really exciting things coming up year but that's not one of them," she told us this morning. "In fact I think we've got something better, something more British - but I'm not telling you anything else until the New Year."

In the mean time we promise to tell you first who will be up next for H&M - so watch this space - and we'll keep in close touch with Alice until she can put us out of our misery. What can she mean?

If you'd like to keep in close touch too - sign up to follow her on Twitter here. With trips to New York and China coming up in the next few weeks, plus a book launch and a new range with Barbour - she'll have a lot to say.