How to Write for Email vs. Social Media vs. the Web

While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this copywriting cheat sheet infographic from Vertical Response.

If your top priority is gaining and retaining customers through engaging copy content, you’ll need to recognize that not every marketing channel is the same. As the creator of the infographic suggests, “Your writing should also accommodate each channel and the audience it attracts.” But what tone of voice should you use, how many characters do you include, when should you sell, or simply converse? Let’s take a look…