Movie marketing in Bollywood

It turns out – shockingly – that Hollywood is not the only movie empire within which scandal sells.
Actually, according to the 2005 round-up linked below, things in India are even more exciting than they are here. Among
the most reliable tools used to promote movies in Bollywood over the past year were such controversial techniques as
rumors of tiffs among stars, directors, and writers, "unauthorized" (nudge-nudge) distribution of shocking
clips via mobile phones, and stories about affairs between costars.