Charitable donations from a mobile phone 'easier than ever'

1 March 2010 — 4:00 PM

Customers of Vodafone could now find it more attractive than ever to donate to charity through their mobile phone.

Vodafone has announced that it hopes more people will decide to make a charitable donation via text message by increasing the amount of money that the charity receives.

Every £1 donated by users of the operator's mobile phones will see £0.90 going to charity free of VAT. The additional money covers costs.

The main focus of Vodafone's charitable activity in the UK is the World of Difference programme, which provides 500 people from across the country with the opportunity to work in a two-month paid placement for their charity of their choice.

"Donating by text message is an easy and simple way for customers to give to charity and this change will make it more attractive," said Libby Pritchard, head of corporate responsibility at Vodafone UK.

Recent research from Siroda found that Vodafone offered its users the fastest web browsing experience on average.