Mobile Video Plays Doubled: Study says mobile video consumption continues to rise rapidly, up 16 times what it was in 2011.

According to video marketing firm Ooyala, 38 percent of online video plays in Q4 2014 happened on a tablet or smartphone, double the activity in Q4 2013.

Ooyala reports last December’s mobile video views were up 15 percent compared to the previous month, accounting for the highest number of total monthly mobile video views it had witnessed since it began reporting video metrics.

More than 38% of video plays occurred on smartphones and tablet devices. That’s the highest monthly total we’ve seen in more than a dozen quarters.

Based on data from Ooyala’s more than 500 clients across the world, the report analyzed video viewing behavior of over 220 million global video viewers.

Ooyala’s numbers show 54 percent of mobile phone video viewing is spent on content that runs 10-minutes or less.

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