We do not expect major growth in the value of Canada's food and drink markets over the short term, partly on account of their maturity and partly due to the expectations that Canadian households will continue to face deleveraging, which is likely to hold back discretionary spending. Nevertheless, opportunities continue to be presented by trends such as increased health-consciousness and the receptiveness of consumers to innovation and marketing. Busy lifestyles and an increasing number of working women will promote the sales of convenient, easy-to-prepare products.