Most Popular Hotel Purchase Methods

By Brianna Wenner

Recent data from Phocuswright’s “Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers” white paper, done in conjunction with Sabre, gives useful information regarding where/how people book hotels in the U.S. Hoteliers can utilize this data to determine where to focus their hotel marketing efforts and what consumers to target. This can lead to more bookings via different booking methods.

Unshockingly, 69% of traveles use some type of digital means to purchase hotel rooms – OTA, supplier website, metasearch or retail agency website. This confirms that an effective digital marketing plan is key for maintaining and increasing bookings. However, this data also reminds us to have a well-rounded overall marketing strategy in place in order to reach the other 31% of travelers. Traditional forms of booking like calling the property or simply walking in are still very prevalently used and should be considered when targeting your audience.