29 & 30 July 2018
The Capital on the Park Hotel, Sandton, Johannesburg

A must attend event for all spa managers, salon or spa owners, and
wellness professionals.

The Les Nouvelles Esthetiques Spa Conference focuses on building
capacity, raising benchmarks and adding value to the spa industry, in
addition to the infinite networking opportunity.

This results in a speaker program that is focused in helping delegates
to better understand their business; master industries best practices
and directly apply practical lessons in their business.

The Theme for 2018: [Reinvent] your Spa

Change (something) so much that it appears to be entirely new.
Sooner or later, all businesses, even the most successful, run out of
room to grow. Faced with this unpleasant reality, they are compelled to
reinvent themselves periodically. The ability to pull off this difficult
feat—to jump from the maturity stage of one business to the growth stage
of the next—is what separates high performers from those whose time at
the top is all too brief. – Paul Nunes, Accenture Research, featured in
Harvard Business Review

About Les Nouvelles Esthetiques, South Africa

Les Nouvelles Esthétiques, now published on 26 countries, with head
office in Paris, France, has been an international leader in providing
up-to-date beauty and spa information for the past 65 years through
their international network of magazines, conference and exhibitions.
The South African magazine edition of Les Nouvelles Esthetiques Spa
Magazine launched in October 2002 and the Les Nouvelles Esthetiques Spa
Conference and Spa Award in 2005 and has grown from strength to
strength, as we focus on providing the industry with important
information on new trends and up to date knowledge in the world of spas,
encompassing all aspects of professional skincare, bodycare and spa
therapies, spa design, spa management and spa lifestyle.

Spa Conference Programme 2018

Sunday, 29 July 2018

8.30 – 9.30
Registration

9.30 - 10.00
A Five-Step
Guide to Reinventing Your Business –

Dr Nadine de Freitas
(Managing Editor – Les Nouvelles Esthetiques)

There are many
reasons to tweak your business model--or to try out a whole new one.
If you do it thoughtfully and with planning, it could be the best
business decision you ever make. This 5 step programmes is our
guideline to reinventing your business, one smart step at a time.

Take a walk through
Kent's career as it shows spa and wellness developments across the
globe. As the Corporate Operations Director of Six Senses Spas, Kent
is responsible for the day-to-day operations of over 30 spas in more
than 19 countries worldwide. Hear about why everyone's talking
wellness as the answer to our future success and how we can not only
improve how you feel today, but improve your life too.

Driving proper hygiene and sterilization in your spa and salon
environment is an absolute necessity. Recent client reports on
infection have caused considerable damage to industry and business.
This lecture looks at easy, cost effective and innovative ways to
maintain good practice, improve service and benefit your business’
bottom line.

Being a successful
entrepreneur means more than starting new ventures every other
day. It means the right attitude towards a business and the
determination and grit to achieve success. ... A successful
entrepreneur always has a strong sense of self confidence and a
healthy opinion of their skills and abilities.

Is your spa capturing
as many male clients as it should be? The industry generally
continues to see an impressive year on year increase in male patrons
but is your business doing enough to really harness this potential by
catering to their needs be it in terms of design, treatment offering
and product selection? Is your staff from management to therapist
confidently trained and willing to ask the right questions and advise
on the best course of action? An essential discussion for any
business wanting to both market and boost their male client visits,
and also gets the most from a revenue point of view.

15.30 – 16.00 -
Optimise revenue at different times of day, week etc....- Marisa Dimitriadis (Founder of The Spa Consultants)

Getting creative with
revenue driving ideas can be either a daunting or inspirational
process for any business. The Industry finds itself in a financially
challenging time at the moment and this is the exact reason why
implementing revenue management ideas and concepts can really boost
turnover. I am not talking about discounts or marketing efforts but
rather ways to analyse your revenue trend and respond with yielding
strategies to ensure that revenue is boosted when needed and doubled
when not needed. Marisa will discuss different ideas from all around
the world to spark some creativity in the way we are pricing

The SA Spa Association administered its first online survey of
Quarterly planned in June this year. This study sought to shed light
and identify current staff trends within spas in order to generate a
highly valuable data resource. Join us as we delve deeper into the
current staff trends, expectations and concerns within South Africa’s
beauty industry.

“Do not let your gender hold you back from being your best version of
yourself”.

Johanna Mukoki is an accountant and B.Comm graduate from Rhodes
University. She is the co-founder of Travel with Flair, a company she
started 18 years ago with her two partners. She started with only 3
employees and one office in Pretoria. Currently her company employs
800 staff countrywide and they have offices in Johannesburg,
Pretoria, Durban and Cape Town.

Bridget Edwards is a
Stress Consultant who spent the greater part of 25 years studying and
practising a variety of health and wellness modalities, including
metaphysics. Allied to this, the consequences of her own stressful
and traumatic life experiences have deeply enriched her innate
resourcefulness, wisdom and understanding, which she applies to her
work today.

Clients of today
demand so much more from skincare products and treatments. No longer
is it enough to expect a moisturiser to leave your skin smooth and
hydrated! Just as consumers are expecting more from their skincare
products the service treatments we as professionals offer clients
need to step up a gear.

A hands-on workshop
and demonstration presented by Louise Cantwell (Head of Training and
Product Development, Gentlemen’s Tonic – United Kingdom)

2.
New therapies

Increase
sales and revenue in your business by implementing unique technology
services, that will maximise the client experience, separate your
spa from others and provide results driven solutions for your
clients

3. Esp –
Business Intelligence Master Class

What do you want
from your business? What are you doing to achieve this? Are you
using an intelligent approach? Presented by Sandi Voges.

Retail sales are an important component of any spa’s profitability,
but many spa directors struggle with how to create a meaningful
retail concept – and how to engage their therapists with selling. A
new survey conducted by Contento Marketing found that only about half
of spas are satisfied with their retail concept – and more than half
acknowledge their retail area could benefit from improvement. While
this may sound discouraging, it actually can be seen as an incredible
opportunity.

Mobile devices and
social media are more powerful than ever for the spa and wellness
industries. Mobile should be a seamless aspect of your business and
social media should be utilized as one of your biggest marketing
tactics. Secondly, the autonomy of digital devices and super
retailers are going to force spas to step up their customer service
game and technology.15.30 – 16.00
The Rise of The Brand Influencer

A key ingredient
making influencer marketing so attractive is word-of-mouth, always
seen as the “holy grail” of marketing. People are more likely to
trust a strong recommendation from a friend – and how many of us have
imagined our favourite artist or athlete as our best friend at some
point in our lives?