Plaza Singapura #PSBonusTuesday Campaign

To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram..

Goals

Primary Objective – To generate awareness of the PSBonusTuesday event.

Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.

Approach

Engaged 50 micro-influencers who are of the target age groups.

1 x Teaser post announcing the event before the actual event date.

1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.

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About Us

At StarNgage, we believe that socially distributed visual content is the future of advertising. It's happening now on Instagram and we want to help brands in this adventure and win on Instagram. This platform allows brands to measure their Instagram marketing effort and engage influencers to create content.