London’s new bike lanes, branded with Barclays blue

London's new bike lanes, branded with Barclays blue

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Transport for London is investing a record GBP 111 million this year in initiatives designed to encourage and improve bicycling in London, and a sizable chunk of that money is going toward “cycle superhighways,” or dedicated cycle lanes into central London from the outer portions of the city. Other cities are taking similar steps, of course, given the increasing popularity of bicycling; what’s particularly interesting about this initiative, however, is that Barclays is heavily involved in the effort, lending the superhighways not just its brand name but even its corporate colour.