How Joindup started their logo design journey

Summary

We know iPhones. We know User Interface. We get the future. What we need, is a logo. A logo so cunningly simple, that it is also our icon and our favicon. A logo so damn attractive you just want to click it. A nice shiny full colour logo but one that can also work in just black or white.

Company name

joindup.com

What inspires you and how do you envision the design for your business?

BACKGROUND
The icon needs to represent the company, "Joindup". "Joindup" means "connected" as in “joined up”. Our business is in producing high quality work that has been well thought through. We are a small, modern business. “Joindup” refers to the way that one decision can affect others, either deliberately or accidentally. It specifically refers to our business of ensuring that technology is implemented with due consideration of all factors, including users, environment, interface, logic, scalability and interoperability. It means that if you think harder, and look to the future, with optimism, you can add extra value to what you are working on. The image should convey the feeling that working with us will elevate the quality, reach, impact and professionalism of your business.

In the future, we would like an icon for each of these services that reflects the main logo. Ideally, the concept for the main Joindup image, should enable us to create 3 sub-images, that would be recognizably part of the same family/company. You might want to bear this in mind when you think about concepts for the main image.

Wants

REQUIREMENTS
Minimum of one 512 x 512 PNG full colour on a transparent background.
Optional monotone version for use on a white background.
Optional monotone version for use on a black background.

SCREEN USE
1 x image for use as Website Logo/Icon/Favicon/iPhone Shortcut

PRINT USE
We would also use it on printed stationary, (A4 letterhead and business cards) although possibly in a monotone or duotone version.

PREFERRED FONTS
Our main text font will be serif font, Georgia at 100%, leading 140%, #333.
Text headings will be sans-serif font, Myriad Pro.
If you wish to include the company name under the logo, you can use whichever font you want, although Myriad Bold is our current name font.

Don't want

It should NOT be busy, gaudy, based on letters, pink, yellow. It should fit comfortably within a square, rather than being overly wide or tall.