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Overview

Communication Studies 333: Research Methods in Communication Studies, a three-credit course that examines a specialized branch of social sciences research. The course is intended to serve as a foundation for other courses in our Communication Studies program and as a stepping stone into senior level research. In this course, you will learn about the basic tenets of the scientific method, including an exploration of its two major branches: quantitative and qualitative research. You will also encounter a discussion of the ethics of research and will learn about sampling, content analysis, survey methods, longitudinal research, and experimental research.

Course Objectives

Research Methods in Communication Studies is intended to

Appreciate the sensitive nature of human subject research ethically,

Understand the nature of communication studies research,

Appreciate the difference between qualitative and quantitative methods,

Explore the use of surveys and content analysis as well when to use laboratory experiments and

Apply research skills to asking scientific questions of media of a variety of types.

Outline

This course consists of nine units. Each unit includes learning objectives, commentary, a reading assignment, recommended additional readings, and references. Together, these units direct your study of the course content, and indicate the assignments you should be working on at a given time. Instructions for completing the assignments are located in the "Assignment File" section of this manual.

Unit 9: Research Applications: Public Relations, Internet, and Media Effects

Evaluation

To receive credit for CMNS 333, you must complete all assignments, achieve a grade of at least 50% on the final exam, and obtain a minimum composite course grade of at least “D” (50 percent). The weighting of the composite mark is as follows:

Activity

Weighting

Unit Assignments (8 x 5%)

40%

Tests (2 x 5%)

10%

Research Proposal

20%

Final Examination

30%

Total

100%

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Course Materials

Textbook

Other Materials

Most of the course materials for CMNS 333 are available online through the myAU portal. There are also print materials and a textbook, and these will be sent to you before your course start date, and audio-visual material (DVD format) available through Athabasca University Library.

Challenge for Credit Course Overview

The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.