SAN FRANCISCO, Feb. 9 /PRNewswire/ — Sweet and Southwest Airlines today
launched a new marketing partnership where Southwest will serve as the
exclusive domestic airline of the Sweet Caribbean Cruise, (November 8-15,
2009), offering discount airfare to Sweet guests and participating in
co-marketing opportunities online and at select gay and lesbian events
throughout 2009.

Southwest Airlines currently serves 64 markets in the continental United
States. The airline seeks to expand its hold on the U.S. leisure sector, as
well as focus on the gay and lesbian market, through strategic partnerships
such as its new agreement with Sweet.

Sweet and Southwest Airlines will rollout co-branded online sweepstakes,
promotions and other exciting programs in addition to a series of fun-filled
Southwest Airlines-sponsored entertainment activities on the cruise.

For Sweet, the new agreement achieves the important goal of passing along
savings on air travel to its guests. Sweet will receive “fare saver” airline
rates for its Sweet Caribbean Cruise guests with timing and details decided by
Southwest Airlines.

Sweet will spotlight Southwest Airlines’ gay and lesbian logo and its
“Official Airline” status on its website with a link to Southwest Airlines’
gay travel website, http://www.southwest.com/gaytravel. Similarly, Southwest
Airlines will spotlight Sweet and its Caribbean Cruise on its dedicated gay
and lesbian travel website this spring and summer.

About Sweet

Sweet is a lesbian travel company that merges the best of lesbian
entertainment with social consciousness and environmental awareness.

After 37 years of service, Southwest Airlines continues to differentiate
itself from other low fare carriers by offering a reliable product with
exemplary customer service.

Southwest Airlines is proud to offer the gay and lesbian community a
dedicated website focused on the business of travel. Athttp://www.southwest.com/gaytravel, Southwest provides the gay and lesbian
community with special offers and helpful information on gay-friendly
destinations and events around the country.

Southwest Airlines currently serves 64 cities in 32 states. Based inDallas, Southwest operates more than 3,200 flights a day and has more than
35,000 employees systemwide.