A summary of the Sea of Thieves closed beta appeared online over the weekend. And it looks to have been a resounding success. 314,021 players logged in to play the beta, a sizeable number given it was only available to those who had pre-ordered the game and that it’s a new franchise. Peak concurrent players hit 35,882 and there was 2m hours played.

But it was an even bigger hit with content creators and viewers. It hit the No.1 spot on both Twitch and Mixer at various times over the beta, and peaked at 269,000 concurrent views on Twitch with over 30,000 content creators being watched for a whopping 14m hours – that’s the kind of marketing you can’t buy (well you can but it ain’t cheap).

Doing the math that’s roughly seven times as many hours watched on stream as actually played. It bodes very well for the game, as drawing top content creators on Twitch is often a first step to huge sales – such as with PUBG. The fact that the game is available on PC as well as console (Xbox One) is a key reason for that success and will be the main driver of sales off the streams.

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