Methods of Services Marketer

Analyze and discuss three methods that the services marketer must implement to prevent poor marketing practices such as misrepresentation, deceptive promotion, violation of consumer privacy, etc. (Approx 500 words)

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The response addresses the queries posted in 651 words with references.

// In order to start with such a paper, it is important to analyze various 'Marketing Concepts' affecting the scenario .Here, we would discuss three methods that the services marketer must implement. But first, a short introduction must be given like this //

Marketing:

Marketing can be defined as a process of management or the activity of management in which they identify the customers and provide them the various services and products according to the demand, needs and satisfaction level of the customers. Marketing of the product and marketing of the services are entirely different from each other. The products are tangible goods and in the marketing of product, the consumer can feel and touch the goods so it is easy for the organization to do effective marketing of products. Some organizations provide the services, which are intangible goods to the customers and the customer, cannot feel it. The marketing of the service is not an easy task for the organization. (Kotler, 2002)