It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

I’m reminding myself the “IWSG Day Question” is optional. This week I wanted to write about something which has been on my mind lately re my writing. And that is, the transformational power of a good critique group.

It was writer John_Yeoman who said, ‘There are no great writers, only great editors.’ Everyone writes a rough first draft. Our work has to be edited until we’re blind. And then we need a second pair of eyes to look at it, and to look at other people’s stories as well, to refresh the mental palate. I remember when I first joined kiwiwrite4kidz, in 2004. One of the organisers and authors, Maria Gill, said, the best advice she could give me was that I should join a critique group.

I ran scared from that advice, in truth, for years. I had been tinkering on children’s stories in my spare time. I’d been quietly attending workshops and conferences, stalking the literary scene. I preferred being on the outside looking in. An introvert and a loner, I also didn’t feel ready to share my work. I was scared it wasn’t good enough.

Who was I to say I was a writer, and could bump shoulders with other literati?

It was an intimidating process, at first. It took me a long time to get past the initial stage of paralysis. Years later, I tried an in-person critique group. I was so awkward and self conscious and uncomfortable in those social situations, that I felt it simply wasn’t for me.

It was my first real experience of a ‘critique group’ situation, where you’re submitting your chapters each week and getting feedback to work on, and simultaneously reading another person’s chapters and giving feedback on them. It revolutionised my work.

My book began its transformational journey from seed to plant.

After that, I joined the group, The Magnificent Five, and The Creative Collective, and last year formed another ‘group of two,’ The Two Amigos.

Through that time, I finished and published the Or’in of Tane Mahuta, and edited and published the second volume, The Sasori Empire.

This year, I’m working on my third book, The Last Tree, with a group I call ‘The Gang of Four,’ (because I like the band!). Four is an effective working number to my mind, because you get a broad range of feedback and yet, there’s still a manageable work load. With two kids still at home, I have to be careful how I manage my time.

It does take energy and commitment, yet it’s worth every minute because critique stimulates and prospers the work and the authors. You get instant insight as to whether an idea has worked, whether your story is making sense and where more or less is needed.

Sometimes you’re too close to the story to recognize the issues for yourself. One of the things that never fails to amaze me, is that I can see clearly the things which need changing in someone else’s work far more easily than I can in my own. Why is that?

I don’t know.

This give-and-take process of feedback creates a positive force that generates evolution in the work.

We may not love our stories when we first write them, but it’s how we feel about them at the end that counts. And a good critique circle can facilitate great work.

What about you? Have you found yourself a writing critique group, yet?

Keep Writing!

Yvette K. Carol

*

“Write with the door closed, rewrite with the door open.” ~ Stephen King

*

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line.

Launching your first book is like delivering your first baby. There is great cause for much celebration and rightly so, as no one knows other than other authors and publishers, the extent of effort, money and concentration it takes to deliver a fully-formed book into the world. You cross that finish line as a debut author and you throw a party with catered food, fancy decorating and elephants, and you dance till dawn.

The second book, like the second baby, tends to be a quieter affair. You’re more tired this time round. Your hands are fuller. You take fewer pictures. You have two novels to be responsible for and yet, there is also the third story to write.

At the same time there are the same rounds of media sites which need updating, interviews, and online conversations to be had and bells to ring in order to publicise your new creation to the world. The dreaded self-marketing engine that the Indie author needs to kick into overdrive must work overtime now on promoting that book to the world.

And, sometimes, this conflict of interests can call for new solutions. Enter, the mini-launch. I don’t know if this is a “thing” already, but if not, I’m making it one.

For the celebration of The Sasori Empire (http://amzn.com/B075PMTN2H), the second novel in my upper middle grade series, the Chronicles of Aden Weaver, I wanted to commemorate the moment and have a party.

The trouble was, I had expended so much time and energy on producing the little dickens that I had nothing left to give. All I wanted to do was recline on a beach in Fiji and sip a cocktail, there was no way I was going to rev up the engines for a massive party as well. So, I hatched the idea of the “mini-launch,” essentially the smallest version of a book party you can have.

~ Here’s how ~

Venue: The first thing is where and when. I simply requested to add the launch of book two into the mix of a get-together I already go to each week, in this case, my local Toastmaster’s meeting. Cost: $0. (Apart from the annual fee, which I would pay anyway).

Invite list: That way, I didn’t have to worry about people turning up. I knew the crowd of people would be there and they were my friends. You could do the same with your book club or critique group. I also invited one or two other people as guests.

Catering: I paid a friend who is a baker to make two dozen mini cupcakes. Cost: $20. I bought a bottle of bubbles and a bottle of freshly-squeezed orange juice. Cost: $24.

Decoration: VistaPrint helped me create two personalized signs. They have the same legend on both sides and plastic stands and only cost $50. A friend donated the dragonfly tablecloth.

Agenda: When you make your book launch part of an established club meeting, you don’t have to worry about figuring out an agenda or writing the script. All I needed to focus on was writing and learning my speech. At the end of the meeting, the Toastmaster announced that I would be signing books and we broke open the bubbly at that point. I signed and sold my first box of books, and had interesting conversations with would-be authors.

Photos/video: I took along my own camera and tripod. I shoulder-tapped a friend on the day and asked if she would press the record button when I started speaking. And I did the same with the camera after the meeting, getting various folks to take photos. I got a very serviceable video of my speech and some nice pictures of the occasion. The whole thing took an hour and a half. It cost under $100. Whereas my first book launch cost me three times that amount and took double the time.

I’m here to say the mini book launch works. It announces a worthwhile achievement. It sets the book off on its own course in the world with minimum fuss or cost, which is not to say that next time I won’t throw a huge party, it is to say, sometimes when means are limited, there are other ways of commemorating the moment that won’t break the bank.

If you do try your own mini launch, let me know how you go. I want photos!

Talk to you later.

Keep on Creating!

Yvette K. Carol

*

“It does not matter how slowly you go as long as you do not stop.” ~ Confucius

*

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

Question: Have you ever surprised yourself with your writing? (For example, by trying a new genre you didn’t think you’d be comfortable in?)

I have a frightening tale to tell…

For many years, I’ve thought about trying my hand at short fiction. Joe Bunting inspired me on his terrific blog, The Write Practice, when he was blogging about making the shift from novel writing to short stories. But, unlike the youthful abandon with which Joe leaped, I held back, feeling daunted by the concept. I felt afraid at the thought of having to minimise word count while at the same time freighting every word – much in the same way as poets do – as truth to tell, that just wasn’t me. I’ve always been the talker in the family. My books always make a good thick doorstop.

I felt challenged by the discipline needed for penning short stories and, I was too green at the time. I’m not a much better writer now, but I’m more willing to give things a go and fall flat on my face than I used to be when I was young. I’m more willing to get things wrong.

Last year, I signed up for a writing workshop with Daniel Jose Older, on writing short fiction. Daniel Jose Older was as informative and inspiring as expected. I felt electrified.

When he set us loose to write a short story, I had no preconceived agenda, no thought in my mind as to subject. We were given as broad a set of parameters as you could imagine, in that we could write about any subject.

I write for children and persons who are young at heart. I have always done so, since the day I began writing my first children’s story at the age of seventeen. That was my automatic go-to. As I moved the pen across the page, I was writing for children. And yet, the story which came to me on the ether was different, bustling and rustling. It wrapped me up and rushed me headlong on its dark wind. I particularly love when it’s like that, when the muse is speaking loud and strong and the ride is the most beautiful exceptional rush of creativity.

Imagine my surprise! I looked up later and found that instead of the usual adventure/quest type stories I like to write, I had written my first ever spooky tale! I’m still not sure how that happened, or where I veered off the path.

Birdy is set in a modern Kiwi suburb. It’s a story about an old Maori woman, who the neighbourhood kids believe is a legendary water demon, and the creepy way that Birdy preys upon the weaknesses of her neighbour’s child. The story takes place over one hour in the victim’s life, with the clock ticking.

This story is dark, macabre, tense, unlike anything I’ve written before.

Horror is a genre I tend to shy away from in all its forms. I far prefer fantasy that is uplifting. Even so, I had surrendered to the process and this chilling tale was the result.

The horrible thing is, I’m not sure if the story is any good. I have no idea. In fact, I sincerely doubt it is. While I might be unsure if I will ever go that way again, you can be sure my hands are clammy. I’m looking at every granny sideways, and hearing twigs creak in the night, and shadows slide out of the corner of my eye!

How about you, have you ever surprised yourself with your writing?

Talk to you later…

Keep Writing!

Yvette K. Carol

*

‘I’d rather sing one wild song and burst my heart with it, than live a thousand years watching my digestion and being afraid of the wet.’ ~ Jack London

*

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

When I started writing fiction as an adult thirty-five years ago, I did so for the love of it. I wrote because creativity wanted to pour out of me that way. My “certain set of skills” happened to lie with prose and that’s where I ran wild with the giddy rush of youth. I was not preoccupied or clouded by the need for publication. I wrote to explore the parameters of my imagination, to see where I could go, to travel to far-flung places and report back. The possibilities and the horizon were equally endless.

Five years ago, when I began my first steps into the world online and social media, I set up author pages, started making friends and finding out more about the online writing community. It wasn’t long before I felt the pressure to have something to show for my years of writing effort. I needed something to hang my shingle on. In 2015, I made the death-defying leap from unpublished to Indie author.

What I didn’t know then is that once you pass over that threshold, you leave innocence at the door. After that, the gloves are off; you have entered the arena of life. And life is brutal. It wants to eat you. Every move you make as an author or artist these days is public and hung out to dry in the open marketplace. Whether you make it or break it is global, everyone’s going to know. As the Indie author, you have become your own middle man; you manage everything from advertising copy, to every aspect of book production, to hawking copies at book fairs. The marketing machine never stops and you can never feed it enough.

If you’re a savvy Indie, every step you make after that has an angle. Every friend you make is a prospective customer. Every post, every tweet, every conversation is another way to sell your product.

What this does to my creative soul is like toxic gas, it slowly poisons the ground.

Author and teacher, Lan Samantha Chang, addressed this phenomena in her speech, Writers, Protect Your Inner Life*. ‘We are taught to believe that the publication of a book is the happy ending to a long journey of working and striving, but according to many new authors with whom I have spoken, publishing is only the beginning of the journey of learning to navigate the world as a public writer, which is the opposite of making art, and it requires learning to protect that inner self from which the art emerged in the first place.’

This is something I’ve really been thinking about a lot lately, is how to preserve and keep alight this flame of purity inside me.

How do I protect my dignity, my artistic integrity?

How do I maintain my ability to enter the shaded places of childhood, the secret inner recesses of my soul, in order to write the rough draft?

It pained me that in my reaching for public attention, I had forgotten the innocent joy of writing for the sake of writing, not for the buck. Not for the fan. Not for the “likes” on Facebook. Not for the bestseller list. Not for status updates. In my struggle to be heard, in my fight to get my book on the front shelf to be seen, I had lost sight of what was really important. Or why I started this journey in the first place, to ‘live with hysteria, and out of it make fine stories,’ as Ray Bradbury put it so eloquently in his day.

Like the celery that only grows in the dark, the artist, the creative soul requires time in stillness and solitude and retreat in order to gestate.

I have learned the only way to preserve and protect my inner life as a writer is to carve out regular prolonged time away from marketing and (if possible) social media. I call them ‘net breaks,’ and they’ve become as necessary to my creative spirit, as walks outdoors or glasses of water are necessary to my health.

Sometimes I need to turn off all my devices and get out into nature. I need to forget about the end point of the sale and refocus on the love of writing – that eternal spark. Only then, can I truly re-enter my own private Eden from which I can create worlds.

How do you protect your inner world?

Talk to you later.

Keep on Creating!

Yvette K. Carol

*

‘Cherish yourself and wall off an interior room where you’re allowed to forget your published life as a writer. There’s a hushed, glowing sound, like the sound coming from the inside of a shell,’ said writer Lan Samantha Chang

*http://lithub.com/writers-protect-your-inner-life/

*

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

July’s Question: What is one valuable lesson you’ve learned since you started writing?

The most valuable so far came from the award-winning author, Alexandria laFaye, http://www.alafaye.com, during 2014, when we were both in the same critique group. I had submitted a chapter from ‘The Or’in of Tane Mahuta’ (my first book in the Chronicles of Aden Weaver series: http://amzn.com/B015K1KF0I ) to our online critique group, The Creative Collective.

I got various responses from the group noting grammar and word usage and so forth. However, there was one answer in particular, which revolutionized me.

Alexandria wrote back, ‘The writing is good; however there is far too much exposition.’

I was afraid to admit I didn’t know what exposition was.

Luckily Alexandria also teaches writing and so, she went on to offer examples showing that exposition is another word for explanation. In other words, exposition is when the author is telling the reader everything.

Alexandria said, our task as the writer is to give the reader an experience, as if the readers themselves are experiencing and seeing what’s taking place.

This is how you get the reader immersed. Exposition holds the reader at arm’s length.

It was amazing. A whole new world I hadn’t thought about that until that moment opened up. That one piece of advice helped my writing evolve. I was grateful to Alexandria for her wisdom.

I’ve worked on this ever since. These days, I find it helps me to think about it this way: instead of being behind a camera observing the action, I think of myself as behind my character’s eyes looking at and experiencing what happens. Then I can inhabit the scene. I have to use all the senses, act out scenes (holler, @TiffanyLawson-Inman!) and speak the dialogue out loud. I have to tease out some scenes and tighten others and think, what does this feel like, what would be going on in the background? I have to look around the whole room and put myself in my hero’s shoes.

This approach makes it a more 3-D experience in the writing process as well.

Then, earlier this year, adding to the concept of reader immersion, my writing pal, James Preller, offered another nugget of advice. He talked about the need for the reader to empathise with the protagonist.

James said, ‘Most importantly, I think you need to hone tight into Aden and his thoughts, feelings, perceptions. I think you couldgo deeper, bring us closer.’

I went back to my rewriting. I gave my hero, Aden, more time and attention in this second book and even I, as the author, felt I drew closer to him.

Good advice. Thanks, Jimmy, you’re a pal. If there’s one thing the generosity of the author’s community has taught me, it’s that it’s nice to share. So it has been a pleasure to pass these gems on for other writers.

Good ‘question of the month,’ IWSG!

One of my favourite quotes at the moment is “The wisdom acquired with the passage of time is a useless gift unless you share it!” by E. Williams. Try these techniques for yourself and why not share them with others.

How about you, what is the most valuable lesson you’ve learned in recent times?

Talk to you later…

Keep Writing!

Yvette K. Carol

+

If you have done well, it’s your duty to send the elevator back down. ~ Kevin Spacey

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

“The essence of all beautiful art, all great art, is gratitude.” ~ Friedrich Nietzsche.

I missed the mark with a speech at Toastmasters this week. With a topic I knew well: writing, and raising children. I flubbed a few lines, got some words mixed up and forgot a key point, and felt it was an overall disappointment.

It was another one of those notches in the belt of life’s defeats, which turn into teachable moments only in hindsight.

I knew I hadn’t hit the mark even at the time I was speaking. I could feel the audience’s attention slipping. I didn’t have them in the palm of my hand, the way I do when I’m in the zone.

After the meeting, instead of shaking my hand warmly, there was some avoidance. I came home and watched the video back. I saw that I started the speech with a sigh, which is never a good thing. I used the wrong word in a couple of places without realizing, and that had changed the message. I waffled on at the end. It was a disaster. No wonder people avoided me afterwards.

I felt disappointed. “You picked the wrong word,” I said to myself, watching the footage. “If only you’d stopped and taken a silent breath.”

I berated myself on and off for about half a day. After that, it wasn’t that I felt bad, I felt nothing. I was blank.

Which brings me to the point, how useful are the things we say to ourselves? What effect are they having on our lives?

In my case, I went to that giant therapist in the sky, Facebook, and shared via status update.

Normally, my posts about stuff on Facebook might garner six or so “likes.” When I went back online the next day, I saw that my post had 22 “likes” and there were comments: beautiful, heart-felt encouragement.

Friends had taken the time to remind me of the steps forward I have taken. The words melted my heart. I sat there and wept into my keyboard like a baby, until my tea went cold.

Later, I dried my face, made a fresh cup of tea, and I could feel the difference within. The veil had lifted. The blankness was gone. I could feel again, I could smile again. I was free. Wow. What a revelation about the power of the right words and a good cry. Thank you again to all my beloved friends.

By sharing with others, by caring about others, and by practising the mindfulness of saying loving words to ourselves and those around us, all manner of ills in this world can be healed.

That was when I became introduced to this idea of the manifestational juju of the words we say to ourselves. I learned we can radically alter the experience we have by changing our inner dialogue. Gawain taught about the benefits of saying positive statements to ourselves, which she called daily affirmations.

In essence: we can aid and sustain ourselves by saying the right words.

Here’s a good example. About the FB post on the “failure” of my recent speech, friend Sharon Hinckley said wisely, “Could you lose those ‘high expectations’ and just go out there and have fun?” She altered my perception and let in the light by using the right words.

The right phrase can alter the atmosphere of our lives and elevate the tone.

The truth is, our inner dialogue is always going on anyway, and so we might as well use it to our advantage. The first step is to come up with some phrases which work for us. The next step is to remember to say them to ourselves a few times daily. *Tip: try making it part of the daily routine so they end up becoming automatic. *Tip Two: try thinking of three things each day you are grateful for.

To return to the question I started with: how useful are the things we say to ourselves? They’re potentially life-changing, if we use the right words. What we say matters.

Have you ever tried doing affirmations? Do share…

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

“To transform your life, you must find a way of being grateful for what you have now.” ~ Rhonda Byrne

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

There is something you find interesting, for a reason hard to explain. –Annie Dillard

Book shelf real estate is tiny. It pays to remember that our book will only occupy a small amount of territory on that prized book or library shelf (if it gets there at all!) so we need to stand out. A number of years ago, I read a magazine article about small business start-ups creating their own symbolism, just the same way big companies choose logos. I wondered, why shouldn’t Indie writers also utilise this tool and create their own logos?

*Reason One: Our brains remember images before facts.

It’s a well-known fact that symbols work on our subconscious, and we humans respond to visual clues. There’s a reason all the major brands always build their businesses around a symbol. Once they establish a logo, the emblem then becomes synonymous with their name.

*Reason Two: A symbol is a reminder. Logos help readers remember you.

The same way our ancestors carved runes into rocks or hieroglyphs into stone, we can use symbols, as a bridge, an illustrative shorthand, in order to convey our message to the world. An image can say so much more than a word. ‘If you let go of your idea of what you are looking at in the symbol, it will reveal itself as information in the form of knowledge that cannot be read in books. It is a direct knowledge,’ said Gurudev Hamsah Nandatha, in his book, In the Presence of Truth. ‘It is because the symbol, it could be a painting or a spiritual symbol, has an impact on your mind. It’s a reminder.’

*Reason Three: Logos help readers to quickly “recognize you” on the book shelf. They give you visibility.

As an Indie writer, I’m seeking two things: to create good content and to build myself as a brand a reader can trust to deliver a good read. A symbol helps readers young and old remember the story and who delivered it.

*How to Create Your Symbol

One: Find a relevant form.

When I went Indie to publish my first book, The Or’in of Tane Mahuta (http://amzn.com/B015K1KF0I), I wanted to start using my own logo. The Chronicles of Aden Weaver series is about shape shifters who morph from insect to human. I studied insects and looked at dragonfly wings. Then, I sketched and painted three possible options for a symbol to suit.

*Two: Enlist your readers in helping you choose.

Others see things differently and can provide a valuable resource for feedback. I started a competition for the people on my mailing list. In the newsletter, I gave readers three options to choose from. I asked them to vote on the best. Each vote was counted as an entry, with the winner getting a free signed copy of the book.

The winner by a majority was this one. I finally had a suitable symbol for my brand.

*Hot Tip: Make sure your logo goes on the spine of your book, where it will be seen.

You can see when I line my novel up with others, the way the publishing houses logos establish turf. At a glance, we know who they are. This is the same connectivity you want to happen in the reader’s brain with your brand when they see your masterpiece.

I’m publishing my second book through CreateSpace. On the first proof for ‘The Sasori Empire,’ I discovered my logo was missing from the spine. Although I had originally submitted the symbol with the file, it’s possible I may have sent it to the wrong place. When you go through an online publishing service, you must read every instruction minutely, because if your work is not submitted to the company’s specific guidelines, it’s not “received” at all. Therefore, the error lies with you. And, every editing change you make will cost money.

I re-submitted the image via the correct channel and made sure my logo is featured in the correct spot on the cover. I’m saying to the world through my symbol, “I’m here.” This puts a smile on my face.

As an Indie, it’s vital to be happy with how your book is going to look sitting on the shelf, as well as how it reads inside. That way the whole package becomes authentic to you.

Are you smiling about the final look of your book? Ever thought of designing your own logo?

Talk to you later.

Keep Writing!

Yvette K. Carol

+

There is something you find interesting, for a reason hard to explain. –Annie Dillard

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

April IWSG Day Question: Have you taken advantage of the annual A to Z Challenge in terms of marketing, networking, publicity for your book? What were the results?

Answer: No.

Truth is, I suck at marketing. I remember scoffing a few years back over a writer’s comment on LinkedIn, when he said he wouldn’t be doing any of his own marketing, he was ‘the talent.’ But, since then, I’ve barely done any marketing myself, so who am I to talk? It’s a big failing so I am outing myself, right here.

The reality for all of us as writers in today’s world is that more people are writing and publishing books than ever before in history, and fewer people are reading them. This from John Sargent, CEO of Macmillan: “There are fewer and fewer newspapers out there, and their audiences are shrinking. Discovery is an ever-growing problem. Big titles get bigger, and everything else gets harder and harder to find and sells fewer and fewer copies.”

Every writer, actor, model, artist, dancer, and musician in the current environment has to sell themselves through social media. We understand how it works and we do our bit to tweet things and share for our friends. Yet, I still have a visceral reaction when someone I’ve been talking to on sm for a while turns around and asks me to buy their book. Just this week, a friend I’ve been talking to and liking posts with, etc, for a year sent me a private message on Facebook asking me to buy her book, and help her book get off the ground by participating in a thunderclap campaign. There’s a part of me that wants to help her as a good person should, and there’s a part of me that’s pissed off with her now. It’s like; she’s betrayed my trust, so I won’t view her connection with me the same way again. I can’t quite get over that feeling of betrayal, and I don’t want to do it to other people.

It’s not that I haven’t tried to tackle marketing.

Five years ago, I read books on how to market myself as a new author. I started the blog. Tick. I set up my own website. Tick. I joined a bunch of social media sites and started chatting. Tick. I started compiling an email list and writing a regular newsletter. Tick. I made friends with everyone I met and traded details. Tick.

Yet, when my first book, ‘The Or’in of Tane Mahuta’ came out in 2015, not only did I not ask my friends to buy my book, I actually bought sixty copies and gave the books away. I posted packages to the really special friends I’d made on the net, all around the world. I thought I’m not going to make a penny out of this. And, I didn’t.

*This is not something I would advocate for those writers starting out, who are hoping to make a living out of their work, by the way.

This trait means I can’t quite seem to get over the hump between me as the writer and the speed bump of selling my book to my friends. Lucky for me, profit is not as high on my list of priorities. I go by the adage, when you realize you have enough there’s always plenty. I run a tight ship and I have enough so I don’t need more. I like to measure my success by my personal growth and the good friendships I have made along the way. The online writers community is amazing. My friends are so sustaining and caring. Right now, that’s more important.

I love this life of being a writer, and creating books. I’m editing my second book, ‘The Sasori Empire,’ and the message that comes through towards the end is how important his friendships are becoming to the hero, Aden. Interesting how life and one’s fiction often parallels, isn’t it?

How about you, what marketing do you do?

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

“If you don’t make mistakes you won’t make anything.” ~ Anon

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

When creating your own brand, my advice is to keep your brand consistent. For instance, my brand is Kristen Lamb. ~ We Are Not Alone.

At some point, each new writer must make a decision about which name is going to appear on the front cover of their books and stories.

These days, once you commit to a name, this becomes synonymous with your brand. Every little digital step we take these days gets linked to and adds incrementally to our brand. This is why we need to choose wisely where our writer’s names are concerned.

We don’t want to have to do the spadework all over again to build a new brand if we have to change name somewhere along the way.

For many years, I couldn’t decide which moniker I was going to use as a writer. Luckily, I was on Facebook, and I stumbled across Kristen Lamb. She had written a book in 2010 on social media for writers, We Are Not Alone, ‘The Writer’s Guide to Social Media.’ This book is no longer available in the original format, as it needed updating. I believe the updated version Rise of the Machines—Human Authors in a Digital World is available now.

It was 2011. I was new to the net. I was simply a full time mother who wrote part time. I was everyone’s poor cousin. Unpublished, at the time, I had neither a blog, nor a newsletter, website, or any of the must-haves for the modern writer. I was just starting out into the jungle of the strange and mysterious world of social media, and the whole thing seemed rather intimidating and scary.

After purchasing a copy of We Are Not Alone, Lamb’s short yet impactful book, I read it in one gulp. I must admit, I went rather “Shelton” and adhered to Lamb’s principles to the letter.

With regards the subject of author names, pen names, and author brand, Lamb advocated thinking in a broad fashion across one’s social media platforms, and seeing for oneself the value in having one name, one brand, across all platforms. ‘Just because Twitter allows you to have multiple identities doesn’t mean it is a good idea, especially if you are unpublished.’

This felt like a wise decision and the simplest, to choose a writer’s name that I would use across every social media platform.

I considered the idea of letting go of my surname and using Yvette Carol, my first and middle names. I remembered a conversation I had had about this subject with my grandmother about a decade before. At the time, I had asked Nan for her opinion on which pseudonym I should choose.

Nan said, “While I would love to see the family name on the spine of a book, up on the shelf, I think ‘Yvette Carol’ sounds more like an author.”

I felt the same way. It fitted the criteria in Lamb’s book, and most importantly, it felt like me.

I changed my name by deed poll and committed to it across all genres and all areas of my life. It really felt like taking control. Being bold. And making a statement on the internet, as in, ‘This is my name. This is my claim.’

When it comes to choosing your writer’s name, what criteria can you use?

Make sure the words are punchy and memorable. Usually, you want to test how it sounds by saying it aloud a few times to find out how it flows.

As Lamb said, ‘In order to maximise sales, your goal is to become a brand. Brand=Big Sales.’ You want to think catchy. However, shorter isn’t necessarily better. Just ask Arnold Schwarzenegger! He stayed true to his name.’

Kristen Lamb put it perfectly, when she said, ‘The internet has valuable real estate that you will want to command. How you claim that digital real estate is by using your name.’

Lamb’s second key bit of advice re choosing the name to go by for an author was to consider what product or genre or style they wanted their name to be associated with. Then, you market yourself that way from then on. Hence, the reason my blog and website are titled, Yvette Carol, Children’s Writer.

Thank you, Kristen for the great advice!

*

In a nutshell, your writer’s name is designed to be pithy and memorable

It’s designed to reflect you and your brand.

It’s designed to be flexible, so you can ‘be consistent across all platforms’

It’s designed to be classic, to last forever.

*

How did you find your writer’s name or do you use your given birth name?

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

Now here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. ~ Lewis Carroll

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

When the upper-ups at IWSG headquarters decided to bring in the Question of the Month, earlier this year, I admit to not exactly clapping my hands with glee. I opted out at first.

You see, I like to write every post from the point of view of sharing either what’s been going on for me, or what I’ve been thinking, or doing creatively, or experiencing through my kids and my family. As ‘the Question’ was only a suggestion, not a given, I decided to make my own choice as to this blog’s content.

I wanted to remain true to my ideals. Yet, as the year went on, I noticed other #IWSG bloggers I visited always answered the Question. I began to feel like the only kid on the playground, while all the other kids are jostling for elbow-room in the sandpit.

Long story, short, last month I answered the Question. It was fun. I imagined myself one of the big gun authors being asked a question about my writing career by a newspaper reporter.

December 7, the IWSG Question of the month – In terms of your writing career, where do you see yourself five years from now, and what’s your plan to get there?

Great question!

I see myself with the series, The Chronicles of Aden Weaver, finished and published. I see spin-offs from the series, evolving naturally. I can see the books being made into some sort of local production, either theatre or movie, or maybe artwork springing from it, or the series being made into some sort of video game.

I see myself blissful at work on the next book/s.

Have you heard of making a “vision board?” I saw the idea on an Oprah show back in the day. You create a pictorial poster of what you hope to achieve. I preferred writing down my dreams. I call mine a “wish list.” Each year, on my birthday (which was the day before yesterday) I update my wish list for future dreams and goals. For more than ten years now, at the bottom of each list, I’ve written the same line. “Peter Jackson turns my books into movies.” That’s a big dream, however if we’re talking about what I really want to achieve in five years, then!

My plan to get there is to keep on writing. Write. Write and learn. Learn and write.

I shall also keep on networking, which is a necessity these days, to be active on social media and create an active digital footprint. I’ll carry on blogging, tweeting, putting content on my YouTube channel, and pinning on Pinterest. I’ll keep on building my email list for my *Newsletter and putting out quality content.

(*For Newsletter, e me at yvettecarol@hotmail.com put “Subscribe” in subject line, you will automatically be added to the family!)

I think it’s important now that I have overcome my fear of public speaking to keep up the public speaking to improve my self-confidence levels.

Then, we come to the most important thing I intend to keep on doing. Those who have known me on the ether for a while will have heard this story before, however, I always find its worth repeating. Back when I was into multi-level marketing, our very wealthy, mega-successful, charismatic leader took me aside one time, to pass on a gem of her wisdom. I remember we were standing in the car-park, after an evening meeting.

She said, she was going to pass on the single most important thing I had to do.

‘I don’t mean just in business, I mean in life. Forget about the money, building a business is not about that. You must think one way and one way only. There is only one thing you need to do. And that is, Spread the Love. Everything you do, everything you say, every action every day, you Spread the Love. That’s all you need to do.’

I really took the message to heart. I went away from that night and I have applied that principle to everything I’ve done since. It works for me.

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

‘New Zealanders by nature of our isolation just go ahead and do things our own way. That’s the New Zealand spirit.’ ~ Peter Jackson

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com