Salma Hayek is 44-years-old but you can hardly tell judging by her almost wrinkle-free appearance.

However, the actress doesn’t thank surgery for that, instead it’s all about good genes and family beauty secrets she claims.

And in a new business venture, Salma is setting out to create her own beauty line next year with a twist — the items will be affordable.

Reveals Hayek:

"I always wanted to do this because my grandmother, who was a beauty, she died at 96 with no wrinkles. And you should see my mother! We have some family secrets… Have you heard of tepezcohuite [an ingredient used to regenerate skin]?

You know how if you burn the stone of the mamey fruit and rub it on your eyelashes it makes them grow?

Concha nacar, as a lightening cream — that’s our next step.

And we’re not even claiming some of the things I know this stuff can do!”

Instead of offering a high-end cosmetics line, Salma will be selling her Nuance beauty line at US drug store CVS.