About Canada's Heartland and the Patricia Region:

The Patricia Region of Ontario is one of the 3 sub-regions of the area known as Sunset Country (Travel Area 12). It is the biggest of the three sub-regions and encompasses: one city, 6 organized towns and numerous smaller unorganized communities. From east to west it includes the area from the Hamlet of English River on Highway 17 to Willard Lake (a point approximately halfway between Dryden and Kenora); it stretches from the north boundary of Rainy River District to Hudson Bay.

The Patricia Regional Tourist Council is the sole tourism marketing association exclusively promoting the entire Patricia Region. The organization has been in existence for over fifty years and currently represents 195 roofed accommodators, 10 townships and allied associations, and 85+ allied businesses. After over forty years as an unincorporated association, the Patricia Tourist Council was incorporated in 1994 as a not for profit corporation.

The Patricia Tourist Council is governed by a president, vice president and secretary-treasurer and board of 8 directors elected by the general membership of the association.

The activities of the association are exclusively related to promoting tourist visitation to the region. These marketing activities are primarily targeted at attracting visitors from the United States. More specifically, the association produces promotional literature on the region, attends sport and travel shows in the USA promoting the region, conducts advertising campaigns in the US market and has, with past assistance of Fed Nor, developed and maintains two extensive web sites.

Member lodges, camps, resorts, and outfitters primarily offer fishing and hunting vacations, however many are attempting to shift some of their marketing to "eco tourism" where there is more focus on the outdoor experience and less on the consumption of the natural resource.
The primary catchment area for potential tourists are the states of the upper Midwestern USA. Those being Minnesota,Wisconsin, Iowa, Illinois, Missouri and Indiana.