Upon seeing Ethan’s sweatshirt, Mark Dupes, Nike’s assistant director for football sports marketing who helps oversee the company’s relationship with FSU, sent a couple emails to Florida State. The first was congratulatory. The second addressed the sweatshirt.

“Hey got a text from the USA Director of Sports Marketing last night telling me of how good things look w FSU and our players and sideline staff, exposure for the Brand was exceptional. Then 5 min later I rec a new message…Said ABC cameras were on Jimbo and his Son ad end of the game…His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son’s wardrobe in the future! Let me know if I can help w anything. Thx guys. MD”

“What am I going to do, go to coach and say, ‘Hey can you take that shirt off him?'” Bonasorte said. “I’m not going to call Jimbo Fisher and tell him what his son can wear.”

Bonasorte said he didn’t think the email should be taken too seriously. “I think Mark was just trying to say, ‘Hey, can the coach’s son wear something else?'” he said. “It was more just a joke to us. It wasn’t Nike being the big bad wolf telling a kid what to wear.”

Both of Fishers sons were wearing Nike apparel at the national championship game.

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