Secretary

Terms of Reference

To advise the Director of Leisure and Cultural Services on a wide range of subject matters concerning the public museums and related offices managed by the Leisure and Cultural Services Department (LCSD):

positioning, image-building and branding;

business development strategies including but not limited to acquisition and use of museum collections, organisation of exhibitions and education programmes, identification of research projects, sponsorship and partnership initiatives, etc.;

marketing and publicity strategies on the promotion of the museums both locally, in the Mainland and overseas;

development of community engagement strategies to reach out to a wider community and stakeholders (e.g. local artists, collectors, local and overseas museums, cultural organisations, and educational institutions, etc.);

measures to strengthen the operational efficiency and accountability of public museums; and