Corporate Community Games (CCG) was initiated in year 2000 to promote harmonious relationships and community bonding within the corporate sector. Advocating the message of "Beyond Competition", the Games aims to provide a learning avenue for teams to engage in healthy playing and bonding. At the same time raising companies’ own standards of participation and forming new friendships. The Games also transcends boundaries within and across organisations – building a sense of common purpose and understanding; in the process, create a shared experience that lasts beyond the Games.