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It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many
are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape?
To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha

Live Chat software can help you to increase online sales conversions and customer service productivity - if you use it correctly. To maximize your live chat ROI it's important to select the right live chat vendor. This PDF provides some essential tips that you should consider in making the best selection.

Finding the right IT service provider is not as simple as it may seem. Choosing a service provider based exclusively on low price may be good for your bottom line, but may fall short on delivering the right level of IT expertise and resource scalability for long-term advantage.

Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.

Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.

Do you know what happens during the first 60 minutes of a phishing attack? In this paper, security industry analyst Derek Brink, a Research Fellow at Aberdeen Group, crunches real-world data and measures the business risks of phishing attacks, including calculating the costs of phishing to businesses, the probability of small and large losses, and the ROI on incremental investments in advanced security to prevent phishing.

The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.

Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.

There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time.
There are a number of attribution principles that still confuse marketers:
Why is attribution a process and not an end state?
Why is making small steps forward really better than doing nothing?
Why does the perfect attribution model not exist?
What makes attribution an ROI investment and not a cost center?
With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.

Download this white paper to learn more about these notable findings from IDC's study of HP DC Service customers.
HP Datacenter Care Service can reduce the costs of delivering mission-critical business processes by 23%.
HP's Datacenter Care Service solution is able to reduce downtime by 88%, adding five hours of uptime annually to each internal user and $835,000 in revenue to each organization.
Increasingly, x86 servers will need a higher level of operational support.
On average, companies in this study were able to recognize an average ROI of 456% and pay back the initial investment in HP DC Service in six months.

The VMware 2016 State of the Digital Workspace Report was performed in July 2016 and is a study that examined digital workspace adoption among global organizations across industries. Data represents a survey of 1,263 business decision makers (BDMs) and IT influencers to examine the worldwide progress in transitioning from the client-server era to the mobile-cloud era.
Respondents acknowledged that game-changing IT relies on organizations adopting a digital workspace that includes security and identify management as vital components. With realistic prospects of achieving astounding return on investment (ROI), even businesses that cited obstacles to adoption may want to consider taking another look at business mobility initiatives.

The VMware 2016 State of the Digital Workspace Report was performed in July 2016 and is a study that examined digital workspace adoption among global organizations across industries. Data represents a survey of 1,263 business decision makers (BDMs) and IT influencers to examine the worldwide progress in transitioning from the client-server era to the mobile-cloud era.
Respondents acknowledged that game-changing IT relies on organizations adopting a digital workspace that includes security and identify management as vital components. With realistic prospects of achieving astounding return on investment (ROI), even businesses that cited obstacles to adoption may want to consider taking another look at business mobility initiatives.

IDC, a global market intelligence firm, studied the business value of the Adobe Primetime multiscreen TV platform. Bottom line? Over a five-year period, it delivered a 385% ROI and $14.3 million total benefits per organization. Download the report to learn more.

To stay ahead in today's hybrid network, you need a lens into the end user's experience as well as an understanding of the dependencies between your applications and network. With this approach, you are alerted to issues before the business is impacted and problems are resolved faster. This eBook details what you need to know to select a best of breed network performance management solution and outlines the critical capabilities required for deep application visibility across virtualized, hybrid and cloud networks no matter where a user is located. Read this book and:
Discover best practices - for proactive network monitoring and fast troubleshooting
Learn how to stay ahead of application performance issues with increased visibility
Increase productivity and a higher ROI - with automatic discovery, end-to-end monitoring, reporting, analytics and faster MTTR
Ensure your approach is a proactive mode
Study the

The Android platform has quickly established itself as a dominant mobile OS for consumers. However, enterprise IT has been slower to adopt Android broadly due to lack of Enterprise Mobility Management capabilities in Android and fragmentation. But the recent release of Android Lollipop reduces fragmentation and when combined with MobileIron enterprise mobility management (EMM) solutions, gives IT the tools needed to easily manage and secure apps and content on all types of Android devices. This will accelerate adoption of Android devices within the enterprise.

This study provides a framework to evaluate the potential financial impact of an on-premises private cloud deployment. Download this study (commissioned by Dell and delivered by Forrester Consulting) to better understand the benefits on your organization and to understand how leveraging private cloud can help your organization win, serve and retain customers. Costs, flexibility, risks and ROI associated with a private cloud deployment.

A new IDG Research study reveals that IT professionals are already seriously considering converged systems. The advantages of converged systems are clear. Still, some reticence remains due to concerns about cost and ROI. Learn how converged systems bring value to the enterprise today and tomorrow. And see how Dell PowerEdge FX solutions smooth the road to convergence.

Retailers face enormous pressure to gain ROI from their business processes. Achieve the most value with RFID technology by ensuring accuracy, while shrinking the reoccurring costs of label media. This document from Zebra Technologies discusses the benefits of item-level tagging, and how on-pitch printing and encoding solutions can boost RFID's value beyond the supply chain.

Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.

Back in the days of wireline telephony, when all phone calls went over the Public Switched Telephony Network (PSTN), businesses would purchase "trunks" -dedicated lines or a bundle of circuits - from their service provider.