Ghislain Poirier's Don't Smile, It's Postmodern

Ghislain Poirier commissioned Notice to produce and direct the first video promo for his album 'Breakupdown'. Taking the track title as a starting point, we looked to the Postmodernist movement in music and art for inspiration. One of the important aspects of the movement was nonsense, and its defining moment in art was Marcel Duchamp's exhibition of a urinal. And so we came up with this video - which is utter nonsense.