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Campaign Analysis

Campaign AnalysisPerhaps the biggest name in the Arizona political scene is senator John McCain, who competed against current president Barrack Obama in the 2008 presidential election. McCain has established a solid political base in the “sunshine state” as he has consistently been reelected since he assumed office as senator in 1987. Inseparable to McCain’s success as a politician has been his ability to raise funds from particular donors. The website OpenSecrets.org serves the function of demystifying specifically who is providing financial support for politicians within the U.S. It is based upon the data compiled on this website that we will peak into the financiers of Arizona Senator John McCain.

In the 2010 election year cycle, McCain raised a whopping twenty-one million dollars. The amount raised by McCain was roughly seventeen million dollars over the national average of four million. Such a substantial difference hints to his veteran ability to develop ties with the people in Arizona, politicians, and industry leaders. Of the money raised, McCain received his largest contribution of one million from the retirement industry, all of which came from individuals. This statistic possibly highlights his closeness to the elderly community in Arizona. Second on his list of industry contributers was real estate, and third was lawyers and law firms. While McCain may like to present himself as a man of the common folk, all three of McCain’s top industry contributors disclose his connection with an middle and upper class. Finally, an interesting leading industry contributer to McCain was “Pro-Israel,” which donated one hundred and thirty thousand dollars. Suffice it to say that such a contribution alludes to what type of foreign policy alinements the Senator holds.

McCain’s expenditures show him supplying the Country First PAC with nearly three million dollars. This political action committee is meant to work for republican causes. Supposedly, the PAC is...

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...million in the 2000 Presidential election (“Data Points: Presidential Campaign Spending,” 2008). The majority of the increase has come from the ability of corporations and unions to now donate unlimited amounts of money to Political Action Committees, groups set up with the sole purpose of spending money in elections. The power that these groups now hold over the democratic process is astounding, giving them large amounts of sway over politicians after the elections are over. Corruption was always the motivating factor in passing campaign finance laws, in the wake of the Citizen’s United ruling prior reforms no longer protect the American people from the polluting influence big money has over politician’s.
Prior to 1907, many campaign finance reforms were small in scale and prevented forced donations to political campaigns (“The Federal Election Campaign Laws”, n.d., para. 2). The most sweeping reforms did not occur until 1907, President Roosevelt introduced the Tillman Act to Congress, disallowing all contributions from national banks and corporations to candidates (Jost, 2010). Congress passed the Federal Election Campaign Act in 1971 (Billitteri, 2008), which put limits on individual contributions and increased public disclosure, as well as establishing regulations during elections. After the Watergate scandal, the Federal Election Campaign Act was amended to put...

...Elections & Campaign Funding
The articles I chose focus on congressional elections and campaign funding. The Supreme Court recently lifted the cap on amount donors can contribute in a congressional election. The courts decision threw out the $74,600 limit for donations to political parties and the $48,600 limit for House or Senate candidates in a two-year campaign season. However donors still cannot contribute more than $5,200 to a single candidate per election, but without the overall caps, those who can afford it can have an enormous influence by donating to many candidates. Donors could contribute up to 3.6 million dollars by giving to all 435 House candidates and the 33 candidates for Senate seats up for election, as well as each party’s national committees. Under current election laws the parties could redistribute the money, possibly even using the entire amount to benefit one candidate. Critic believe this could lead to a consolidation of political power to a wealthy few, as well as the party’s leaders, resulting in improper influence on Capitol Hill (L.A. Times). We already know that party officials and candidates will solicit these large contributions from wealthy donors because such contributions will help increase the party’s power, as well as candidates standing among his colleagues.
Fund raising to meet the high costs of campaigning is the most important hurdle for any candidate for public office (Dye, 286)....

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1. Campaign
2. How verbal symbols and visual images are used to persuade
3. Analyze the occurrence based on the concepts (political, framing, agitation)
4. Will you join? Why?
Milk is a product most people are familiar with. It’s white, good for your health and came in gallons, people mostly think they know all there was to know about milk. Persuading someone to consume more of something they already know a lot about is not an easy job. The persuasion campaign "Got milk" is a famous campaign started in 1994, that’s purpose is to persuade people to consume more milk.
Starting from 1970s there was a clear decrease in the consumption of milk, due to the start up of the many soft drink companies. The decrease urges California’s largest milk processors to take action; funding a board that would be charged with creating advertising dedicated to selling milk. The processors decided to finance the California Milk Processor Board (CMPB). Each was to contribute three cents for every gallon of milk they processed. With the help of Goodby Silverstein & Partners, a campaign was created. Till today the agreement had allowed for a $23 million/year marketing budget.
Not only did the campaign successfully increase milk sales, it also caused a big influence in the marketing industry. The campaign was intentionally for the State but became worldwide in no time. The slogan “got milk?” became...

...Get a Mac: CampaignAnalysis
Introduction
“Hello, I'm a Mac... and I'm a PC” But who are you? You have been listening to the quirky duo fight for almost two years now, but have you picked a side, are you still on the fence or could you not be bothered? The twosome at the forefront of the ‘Get a Mac’ (GAM) campaign have made it far from easy to ignore, in fact this campaign is proving to be one of a kind. In this paper I will discuss how this contemporary campaign has broken barriers and garnered success economically, culturally and internationally all the while reinforcing its brand and image through advertising tactics despite falling subject to scrutiny.
The Advertising Agency: TBWA
With a campaign as big as GAM, it is only fitting to have the world's largest advertising agency behind it. Named ‘Global Agency of the Year’ by ADWEEK, TBWA is the world’s most awarded network and has long-time partnerships with prominent companies such as McDonalds, ADIDAS and Apple. It was just over 10 years ago in 1997 that Apple announced that they have chosen TBWA to be their advertising agency. Guerrino De Luca, Apple's then executive vice president of marketing said this business merge has "renewed Apple's focus on its key customers and markets combined with TBWA Chiat/Day's cutting-edge creativity and true understanding of our brand sets the stage for extraordinary advertising." (Apple...

...More Than a Glitch
Many political campaign ads are full of logical fallacies and metaphors which contribute to a candidate’s downfall or success. In fact, they are known for it. It is often rather easy to manipulate people to vote a certain way by using deceptive persuasion or making metaphorical comparisons. When trying to persuade someone else to adopt a position, these rhetorical tools contribute to the overall purpose of each campaign. The video campaign, “Obamacare: More Than a Glitch,” is a perfect example of this.
“Obamacare: More Than a Glitch,” was a campaign ran by The Heritage Foundation in 2013. The Heritage Foundation is a forty-one year old institution which promotes conservative ideas and values. “The Heritage Foundation is the nation’s most broadly supported public policy research institute, with hundreds of thousands of individual, foundation and corporate donors. Heritage, founded in February 1973, has a staff of 275 and an annual expense budget of $82.4 million. Our mission is to formulate and promote conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense” (“About Heritage”). Based on this conservative way of thinking, the idea of a government ran healthcare system is an issue that has sparked a considerate amount of controversy. Together with its strong financial backing,...

...Section 17-1
I. Election Campaigns
Need to know info
A. Running for political office is very expensive
B. National elections select all representatives and 1/3 of the senators are held every 2 years
C. Senators & representatives spend huge amounts of time and effort to raise money for their campaigns
D. People running for big office positions need to have access to very big amounts of money to run their campaigns
E. The presidential campaign isn’t only costly, it is also very time consuming and I very complex process, the reward for the winner is the most powerful position in government.
II. Electing President
A. Candidates for president begin organizing their stuff for their campaign almost a year before hand
B. Primary races in the spring help to narrow the field of candidates
C. Following the national conventions in late summer, the presidential campaigns become intense by early September.
D. The first Tuesday after the first Monday of the month of November is election day.
III. Electoral Votes and the States
A. To be elected president, a candidate must win at least 270 of the 530 available electoral votes.
B. The total electoral vote is equal to the number of representatives and senators from all states, plus 3 votes from Washington, D.C.
C. Each state’s electoral vote is the total number of its senators and representatives in congress.
D. The candidate who...

...Campaign Finance Reform
Effective election campaigns have always relied on the candidates’ ability to raise money. Even in the days before television, radio and the internet, it still took money to get the word out to the people in a far-flung land. However, today’s candidates are faced with raising larger and larger amounts of money with each new election that comes along.
Individuals are the primary source of campaign funding at the federal level, with political action committees running a close second. Their donations are regulated donations and are referred to as “hard money.” Organizations also contribute money to campaigns but often do so indirectly in ways that allow them to skirt regulations pertaining to campaign finance. This is referred to as “soft money.”
With election season upon us, there has been a lot of talk about campaign finance reform. There are those who feel that the current system lacks fairness because wealthy individuals and special interest groups wield far greater power, and have far more say about certain issues, than ordinary citizens who cannot afford to make large contributions to their candidate’s campaign.
One of the biggest hurdles to implementing campaign finance reform is the constitutional issue of free speech. Article I, section 4, and Article II, section 1, of the United States Constitution authorizes...

...The effort to change the way money is involved in campaign financing has been a common theme in American politics, even in non-election years. Since the Federal Election Campaign Act of 1972, many people have had the opinion that much more had to be done to reform the way money was involved in politics, especially in elections. The focus for many is on the federal elections, pointedly the presidential elections.
A few weeks ago, the United States House of Representatives took the first step towards ending public financing of national political elections and conventions of political parties. Those behind this measure contend that the public no longer believed in public financing, citing that it was merely wasting tax monies. Since the 1970’s federal income tax forms allowed filers to donate to the Presidential Election Campaign Fund. But, that program has never really been successful in raising campaign funds. In 2012, about 95% of the taxpayers did not donate the $3 to the fund.
Donations to political parties and candidates is the other major funding source and has always been a “hot button” issue. Both the public and the candidates believe there must be a change in the funding and that is nothing new. But, exactly how to do it is the continuing debate. The most recent federal legislation, the McCain-Feingold Act of 2002, limited donations by individuals to only $1,000 and Political Action Committees...