Business

Vine Gives Twitter a Front-Row Seat at Fashion Week

Reporters and other attendees of New York Fashion Week are continuing to explore new methods for live reporting. After embracing Instagram a year ago, and Viddy and other forms of mobile video in September, Twitter's newly released video app, Vine, has emerged as the recording (and sharing) platform of choice this season.

Vine has proved uniquely suited to NYFW coverage so far. Elizabeth Holmes, style reporter for The Wall Street Journal, and Stella Bugbee, editorial director of The Cut, are using the app to capture multiple looks — sometimes as many as six — in looping rotation. It's both more efficient and gives viewers a better sense of the clothes than Instagram, which, as a photo app, doesn't capture movement, and would take more time to edit and share as many looks.

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