"Today more than ever, consumers are looking for better-for-you options to replace the fat and empty carbohydrates found in traditional chips with nutrition their bodies actually need. With the introduction of our three-ounce bags, health-conscious snackers can easily share a protein-packed snack with friends or family," said founder Sean Olson. "ips are a perfect choice for those looking to stock their pantries with a smarter snack, as they offer 7g of lean protein per serving—as much as two egg whites. We've also amplified the taste in our Barbeque flavor to make it bolder, richer and smokier, so you'll not only enjoy the taste, but also feel great about satisfying your snack craving any time of the day."

Like the company's existing one-ounce, on-the-go snack size, ips' three-ounce bags contain chips made with non-GMO corn and egg whites, and are all-natural and gluten-free. In addition, they have half the fat of fried potato chips, as well as fewer carbs than baked chips, thanks to the company's Pressure-Puffed™ process. Each variety also contains no artificial flavors, colors or preservatives and zero grams trans-fat. To find a retail location near you visit www.ipsAllNatural.com and use the "store finder." You can also purchase the product directly from Amazon.com.

About ips All NaturalFounded in Los Angeles, Calif., by a dad whose kids loved the crispy edges of the eggs he made them for breakfast, ips All Natural is a new natural-food company that has cracked the code on creating better-for-you, protein-packed snacks. The company's ch(ips) are 'intelligent protein snacks' that harness the power of egg whites to deliver a delicious snack chip with a crisp, satisfying crunch. Each one-ounce serving of tasty (ch)ips delivers 7g of protein – as much protein as two egg whites – with half the fat of fried chips and fewer carbs than baked chips. They are Pressure-Puffed™, never fried, non-GMO and gluten-free. ips All Natural come in one- and three-ounce sizes and are currently available in four delicious flavors, Aged White Cheddar, Barbeque, Cinnamon and Sea Salt & Black Pepper, at select retailers nationwide, online at Amazon.com and through the company's website. For more information, visit www.ipsallnatural.com.