Remember for a second that Usher is a dad. Bearing that in mind, let’s move onto the news that the R&B singer is giving away a new song at the bottom of Honey Nut Cheerios boxes sold exclusively at Walmart. Taylor Swift, you still looking for post-Spotify ideas?

3 June 2013

There’s so much noise about breakfast lately. Apparently, eating a morning meal makes you more focused, healthier and generally superhuman. It might seem like a lot of hype, but Andong He, a geologist at Yale, actually found a research topic in a bowl of cereal. So keep knocking that oatmeal back.

18 January 2013

There is iron in cereal. That’s good! But it looks pretty gross. Here’s how to find it: soak a cup of cereal in a Ziploc bag with water, mix it up and then rub a magnet over the bag. You’ll see the metallic iron trailing the magnet. You eat that!

3 October 2010

The discovery was simple yet awesome: they added sugar. This awesome vintage ad described how much better it tasted with toasted sugar. Oh sparkling, frosted flakes, what would I do without you. [BoingBoing]

14 October 2009

There’s a fair chance this is a joke. Dear god, tell me this is a joke. Apparently dismayed by legions of counterfeit corn flakes, Kellogg’s has developed a laser to etch “Kellogg’s” into individual flakes.