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Live @ SMX West: Big Company/Big Brand Success Case Studies

Big companies and brands have big advantages, e.g., large budgets, staffs and data resources. They also have big challenges, like coordinating the assets of big departments with ownership of various marketing disciplines. Consider these findings that emerged from the most recent SEMPO State of Search Marketing Report:

While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area

Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO

Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)

63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO

If you’re involved in online marketing for a large organization, you’re undoubtedly wrestling with these and other issues. So are the panelists speaking on the Big Company/Big Brand Success Case Studies session at SMX West. You’ll hear Eli Schwartz, Online Marketing Manager for SurveyMonkey talk about the significant hurdles he had to overcome to align existing and future products with SEO, and how he used data to overcome resistance from engineers, product, and even PR teams on implementing change.

Allie Kelly, Senior Search Marketing Specialist for Zeon Solutions will share the process the team she leads used its client, Johnson Controls to show that regardless of how large a corporation, and how widespread marketing responsibilities may be, success can be found. And David McClellan, SEO Analyst at CBS Interactive, will discuss how he manages SEO for the CBS brand sites.

SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You'll participate in experts-only sessions and network with fellow internet marketing thought leaders. Check out the tactic-packed agenda!

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http://www.linkedin.com/in/sophietran Sophie Tran

Interesting. It was surprising to read that only 3% of marketing budgets are dedicated to mobile marketing although eight out of ten marketers understand that mobile will dominate 2014 if it didn’t start to dominate the end of 2013 already.