What Is the Most Important Element of a Landing Page?

Landing pages have two goals: Drive prospects to the page and get prospects to take action once there. Anyone can create a landing page, but what constitutes a great landing page? A great landing page gets the job done. It results in engagement and action. In a recent poll on Optify’s Facebook page, I asked our community to vote on the most important element of a landing page. ... Here are the results from 445 total votes: Call to action – 207 votes (47 percent); design layout – 105 votes (24 percent); headline – 72 votes (16 percent)