Once upon a time, Steve Jobs and Apple invented the iPhone, and the world was fundamentally changed. We have shorter attention spans. And we live on demand, two taps or 5 seconds at a time. Easily distracted, easily frustrated, easily disrupted. In this environment, when embracing the mobile moment with your audience—be it B2B, B2C, or to an internal stakeholder—it is imperative to help people either save time or kill time. Taking a few lessons from the storytelling masters in Hollywood can help you accomplish that goal.

Hoover’s Integrates LinkedIn Contacts

BEST PRACTICES SERIES

Hoover’s, Inc. announced it has added LinkedIn contact data to its subscriber site. This new addition provides integration between Hoover’s information on companies and people with LinkedIn’s professional network of business contacts. When viewing a targeted company or person on the Hoover’s site, customers can now view contacts in that company that are already in their own LinkedIn network. Hoover’s subscribers can learn how many people they are connected to at any given company through the LinkedIn Connections integration, and can access those individuals’ LinkedIn profiles with a single click.