Diageo Reserve sponsors new Edinburgh Cocktail Festival

Edinburgh’s newest cocktail celebration has teamed up with global spirits producer Diageo for its inaugural outing.

Diageo Reserve, an off-shoot of Diageo’s core portfolio, is sponsoring the event which is now running in the Scottish capital until August 28.

Diageo Reserve will be supporting various events, masterclasses and tastings with its portfolio which includes Ketel One Vodka and Tanqueray No. TEN Gin.

Edinburgh Cocktail Festival is being billed as the first of its kind in Edinburgh, focusing solely on the city’s “booming” cocktail culture.

It has been organised by drinks agency The Drink Cabinet in collaboration with street set-up Food + Flea Market and is located in the New Waverley development, just off the Royal Mile.

“At Diageo we are dedicated to working alongside great bartenders to create delicious drinks and memorable experiences and so it’s a fitting partnership for us to headline the month-long festival,” said Nick Temperley, head of Diageo Reserve GB.

Diageo Reserve comprises the spirits giant’s prestige brands.

It is also responsible for the company’s World Class initiative, which supports cocktail drinking culture and bartenders internationally.