McDonald’s recently launched a Twitter campaign to generate some social buzz. They asked people to tweet their #McDStories which were intended to be warm and fuzzy nostaligia tales of consumer's fond memories of McDonald's.

Unfortunately, many memories were more nightmarish than fond.

“I only eat McDonald's when I am ill because it makes me feel sick anyway. #McDStories,” said one follower.

Another wrote: “These #McDStories never get old, kinda like a box of McDonald's 10 piece Chicken McNuggets left in the sun for a week.”

And still another wrote "found a dirty band aid (sic) in the bottom of the take out bag #McDStories"

Within two hours, McDonalds pulled #McDStories, saying that the effort “did not go as planned.”

“As Twitter continues to evolve its platform and engagement opportunities, we’re learning from our experiences,” Rick Wion, McDonald's social media director, said in a statement today.