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Best Practice Guide to Integrated Communications Governance

Charities that suffer from poor communications can improve by integrating their work better between departments, according to a new guide from CharityComms and the Good Agency.

The free report, entitled One Voice: a Best Practice Guide to Integrated Communications, states that charities can create a stronger impact and greater outcomes if different departments work in unison to communicate the charity's message.

The report, created in partnership with Good Agency, outlines five interrelated factors that it states are key to embedding an integrated approach to communications. They include corporate strategy and brand; impact and evaluation; integrated marketing and campaigns; and organisational structure and culture.

The report offers ten top tips towards integration, including urging charities to start with a clear idea of who they are and what they stand for; bring everything back to their strategy, brand and narrative; understand their audiences; spend time explaining to colleagues why integration is important; get colleagues to understand what it means to be supporter-facing; take it step by step; and to take action and calculated risks.