twitter is used to disperse information, YouTube and Flickr to host the content, LinkedIn for employees and the business itself to showcase its expertise and blogs to collect it all in an alternative space to a corporate website. Facebook is on the whole a method for communicating with consumers so should be thought about carefully.

All mediums give a company the opportunities to let their audience behind the scenes and see the real people behind the corporate image. All the while showing off their expertise and capabilities.