Jeff Chery - It's The Life

Carving out a enduring niche as a nationally-renowned rapper takes a very particular set of traits—inborn talent, ambition, and a superhuman work ethic, along with a good deal of luck, are practically prerequisites for success on that scale. On It's The Life, the first of four world premieres off Pay$0z DJBooth.net-presented Going Against the Grain LP, the Brooklyn up-and-comer expresses what most Booth regulars already know: he's one of the select few who truly have what it takes to make it to the top of the game. Over Black Starz beatsmith Freeze's scorching, synth-heavy instrumental, Pay delivers all the deadpan wordplay that fans have come to expect—some of the best punchlines are tough to pin down in text, i.e. “She said she Watchmen/watch men so I blue/blew like Jon/jawn.” Pay packs more hot lines into two verses than most would spit in three, but this cut's two-minute-18-second running time is bound to leave the rapper's fans a little peckish. If that's the case, keep it locked to our front page for three more leaks in the weeks leading up to GAtG's release later this summer.