Our Brand Is Crisis(DVD)

Rachel Boynton's excellent, probing documentary goes behind-the-scenes to show the manipulation and orchestration that is involved in big-time political campaigning. OUR BRAND IS CRISIS follows members of the consulting firm of Greenberg Carville Shrum to Bolivia, where they have been hired to help controversial candidate Gonzalo "Goni" Sanchez de Lozada reclaim the presidency. With only a few weeks left before the election, consultants Jeremy Rosner, Stan Greenberg, and James Carville work their magic, softening Goni's liberal image and shaping his message to appeal to the masses. In his typically audacious fashion, Carville delivers some of the film's most unforgettable quips. Meanwhile, the unemployment situation is threatening to spark a full-fledged national riot, raising the stakes even higher. Boynton's film is edited at a brisk, taut pace, adding drama to the already tense proceedings. An insightful after-the-fact interview with Rosner provides even greater context for the horrific situation that unfolded a year later and which, in fact, opens the film with a bang. Enlightening, engaging, and thought provoking, OUR BRAND IS CRISIS is a vital, profound work of nonfiction cinema.

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