Whether you shop Cabelas.com, visit one of our many retail locations, or order from the colorful Cabela's catalog, you'll find that serving people who love the outdoors is our #1 priority. From humble beginnings in 1961 with a simple ad in a Wyoming newspaper and in the back of a Sports Afield magazine in 1962, Cabela's has grown into what you know today as the "World's Foremost Outfitter."