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WWF Condemns Offensive Ad – thegreenpages – British Columbia

Tasteless… Appalling… Exploitive… Brutally Obtuse or Powerfully Clever?Dubbed ‘the Tsunami ad’, created by DDB Brazil, includes an image portraying a swarm of planes descending in attack upon the World Trade Center in New York City. The print ad wore the tagline, “the 2004 Tsunami killed 100 times more people than 9/11”, along with the final line, “The planet is brutally powerful. Respect it. Preserve it” — accompanied by the WWF logo. Just in time for the 9/11 anniversary.Such an ad runs counter to the philosophy and policies of the World Wildlife Fund. According to WWF, the concept for ‘the Tsunami ad’ was pitched to its branch office in Brazil (WWF Brazil) by DDB Brazil in late 2008, but was summarily rejected for obvious reasons.Case closed. Or so it appears. http://thegreenpages.ca/portal/bc/2009/09/wwf_condemns_offensive_ad.html