Magnum & Co will lead the zoo’s video content production and paid media assets.

Chris Rivett, head of marketing at Sydney Zoo, said in a statement: “Sydney Zoo is set to be one of Australia’s top tourism destinations and family attractions and we look forward to working with our passionate partners to tell this rich story and generate national interest ahead of our launch early next year.”

The zoo hit the headlines earlier this year when Taronga Zoo – occupying a prominent position on Sydney’s harbour foreshore – sued Sydney Zoo on the basis that its name was confusing and would mislead would-be zoo visitors.

Abigail Dawson is a reporter at Mumbrella mainly covering the creative and PR space. Abigail graduated from RMIT University where she completed a Bachelor of Communications (Journalism) majoring in politics, economies and businesses. She has interned at Mamamia and completed work experience at 3AW and Channel 10.

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