CDOT uses ‘smoking car’ to send a message in ‘Drive High, Get a DUI’ campaign

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DENVER -- With tens of thousands of visitors flocking to Denver for the celebration of 4/20—the national pot day—the Department of Transportation is reminding festival goers to use cannabis responsibly.

“We are using our smoking car and several video arcade games to let folks know that just as with alcohol, marijuana can leave you impaired when it comes to using while driving,” said Sam Cole of CDOT.

The games have messages which just show up on the screen while people are playing them in dispensaries around metro Denver. Messages which ask gamers, “How high should we get?” and “Are we high yet?”

The hope is the messages from the games and car which begins filling up with smoke, and then displays digital messages about what not to do when taking part in recreational uses while driving, sink in.