These days we are inundated with the lure of fundraising on Twitter and Facebook and sites like KIVA.org. A birthday ask on Facebook that raises $5,000. A Twitter campaign that asks for just $10 apiece, suddenly raising $10,000 to help an individual family or a “boy without arms.” Sites like KIVA.org that ask you to lend as little as $25 to a specific small business as a microloan.

I am not suggesting these are not worthy causes. I am, however, suggesting that this is