Twitter: social media/marketing in overdrive

Discovery Learning has made for an interesting laptops for classroom promotion. After you enter/register for the sweepstakes, you can “re-enter” every time your re-post to Twitter (see below). The promotion via Twitter is no surprise. In fact, during the course of the week, I overhead someone say at ICE 2011 that State Farm now has 28 employees dedicated to customer relations via Twitter. Social media puts a lot of power in the consumer’s hands, and we are undoubtedly being heard by someone. It’s just about time for our public voices to be recognized by companies who want to better their public impression.

An eligible entrant may obtain one (1) additional entry each day into the Sweepstakes by using his/her Twitter® account to submit a message (i.e. a ‘Tweet’) via the entry confirmation page on the Official Entry form (a ‘Twitter Entry’). Twitter accounts are available online free of charge. The message posted through Twitter will state that the person has entered the Sweepstakes, and will also contain the URL http://twitter.com/WinWirelessLab or an abbreviated URL. Sponsor will not collect or store Twitter usernames or passwords. Sponsor will not have ongoing access to the entrant’s Twitter account. Sweepstakes is not affiliated with Twitter.

“Twitter Tuesday” entries: eligible entrants who submit a Twitter Entry on Tuesdays during the Term will receive three (3) additional Sweepstakes entries.