The ‘Old Guard’ Acquires the ‘Next Generation’: How Acquisitions Can Change Internal Dynamics around Sustainability

What happens to the “purpose” when a purpose-driven brand is acquired by a large multinational corporation? Join Honest Tea and parent company Coca-Cola, along with Annie’s Homegrown and parent company General Mills, for an in-depth exploration of the two integration processes. Speakers will share how these mergers changed internal dynamics around sustainability, how the purpose-driven subsidiary has influenced the parent company, and how this influence is evolving over time.