The business market in Australia has embraced broadband as a medium in which to promote opportunities and develop growth through fostering an online presence, with about 95% having a broadband connection and most using broadband as a vehicle for conducting business and attracting sales.

The government's Broadband Availability and Quality' report showed that 1.4 million premises (13% of the total) across many areas of the country had no adequate broadband infrastructure. These areas include regional and remote areas, but also pockets within urban communities. Given the state of broadband availability and speeds, many businesses still depend on mobile solutions rather than fixed-line broadband. A growing number of businesses in those areas where access to the NBN has been made available have switched to fibre broadband services, which enable these companies to compete in the global economy more effectively. The faster speeds of fibre infrastructure will see the rapid adoption of by businesses of services such cloud computing, online interaction, and media conferencing.

Business broadband has also allowed greater choices in working environment, with the ability for employees to tele-work, either from home or on the road while making use of improved mobile broadband. As such, smartphones and tablets increasingly form a part of the business ICT environment.

This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. It includes a number of recent market surveys incorporating a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet.

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