2014 BRANDING: Luxury Edu. Foundation

Client: The Luxury Education Foundation, Parsons The New School, & Columbia Business School.

The Luxury Education Foundation is a public not-for-profit organization that focuses on education programs. An opportunity for students to engage with leaders of the luxury industry, the foundation celebrates their 10th anniversary next year in 2015. The foundation works with Parsons The New School and Columbia Business School students to create case studies on luxury brands. The courses offer an interdisciplinary approach to education and an opportunity to learn more about the industry.

A Celebration for 10 years of Collaboration

Client: The Luxury Education Foundation, Parsons The New School, & Columbia Business School.

The Luxury Education Foundation is a public not-for-profit organization that focuses on education programs. An opportunity for students to engage with leaders of the luxury industry, the foundation celebrates their 10th anniversary next year in 2015. The foundation works with Parsons The New School and Columbia Business School students to create case studies on luxury brands. The courses offer an interdisciplinary approach to education and an opportunity to learn more about the industry.

The project began with rebranding the LEF logo for the specific occasion. A visual image that retains the original logo and embodies the following meanings: Reinventing tradition, exciting, clean aesthetics, a collaborative movement into the future, craftsmanship, a learning opportunity, and as a symbol of longevity.

Location

The celebration took place in the New School building on Fifth Avenue, the identity was considered to apply exactly for the exhibition space. The space will showcase ten case studies on ten boards across the window side. The project is still ongoing and will include print (invitations, posters), digital (tablets/ monitors/ website), and installations in the Parson's building on 5th avenue.

10 Luxury Brands, 10 Projects

10 large boards were place across the window to represent 10 luxury brands. Students from Parsons and Columbia collaborated on each luxury brand to create creative projects for one semester.