Black Label features 12 different instruments that
combine tradition, boutique design, custom shop quality, pro playability
and comfortable individuality. The range will receive its worldwide
unveiling at the 2012 NAMM show, held between January 19th and 22nd in
Anaheim, California.

The Black Label design brief was to prove that it
is possible to create spectacular guitars that are totally acceptable as
a real journeyman player’s working tool, fit for the highest profile
player on the biggest arena stage in the world – and yet affordable to
all.

Black Label takes a fresh view of how to bring real
custom shop high-end features, the benefits they bring, and the
advantages you get from instruments designed to be professional working
tools.

The Black Label Elise ‘GG’ (FKV3GG), designed in cooperation with Gordon Giltrap.

Art of the Black Label design brief was to actually
listen to pro players, and to work with them to create instruments that
reflected their ideal guitar. The result of this collaboration between
Trev Wilkinson and hugely experienced players like Jerry Donahue, Dave
'Bucket' Colwell, Gordon Giltrap, and Geoff Whitehorn – all players who
have definitely paid their dues, reflect a huge variety of styles, and
who, as well as being great players, know a thing or two about guitars –
is a collection of artist-inspired guitars featuring attributes that
all players will find useable, useful, and, above all, musical.

The Black Label Corona ‘GW’ (FKV6GW), designed in cooperation with Geoff Whitehorn.

There are also standards to be recognised, passed
and improved upon. The single cut Black Label Eclat, with peerless
classic looks, and a tonal palette of such sophistication it could be
three other guitars as well. The Country Squire is a magical fusion of
the familiar with the contemporary. The Elise has a body style with a
heritage that spans all musical styles, while the Corona, a moniker
associated with high-end UK-built double-cut Fret-Kings for over two
decades, builds on the roots of this icon. Meanwhile, the Super-Hybrid
is radical, acoustic electric hybrid is so useable, and the Perception
is a name synonymous with basses for real bass players.

Black Label Country Squire Semitone (FKV2HBK).

Dennis Drumm, JHS's Managing Director, said: “Fret-King Black Label
is taking Trev Wilkinson's affordable boutique guitars to a new level.
We've worked with a group of amazing artists to produce a line of
guitars and basses with flair and creative innovations that give you an
incredible, tactile and emotional guitar playing experience.

“Part of the design brief was to prove the point
that it’s possible to create guitars that really 'raise the bar' – while
still being affordable to any player. We love a challenge – see these
guitars and you’ll be amazed! Unique and distinctive, memorable and
reliable, 101% playable. Black Label represents tomorrow's classics
today.”

Black Label Perception Bass (FKV4OCB).

And Black Label has already made waves with
esteemed musicians and journalists. Dave Burrluck, Gear Reviews Editor
at Guitarist magazine, said: “You'd be foolish not to audition the
Fret-King Black Label range – the bar has been raised!”