Larry Alexander, President and CEO of the Detroit Metro Convention & Visitors Bureau (DMCVB) and a 30-year veteran of the hospitality and tourism industry, has transformed the Bureau into the leading organization responsible for facilitating tourism economic development in Metro Detroit. He leads an innovative, multi-award winning convention sales, marketing and convention services effort that has often exceeded CVB industry standards for its performance in its 108-year history.

Alexander navigated the efforts to land some of the world's most coveted sporting events, including Super Bowl XL in 2006 and the 2009 NCAA Men's Final Four. He also created and leads the Detroit Metro Sports Commission, a subsidiary of the Bureau responsible for landing the 2003 and 2008 AAU Junior Olympic Games, the 2008 Women's International Bowling Congress, and contributing to the successful bid for the 2005 MLB All Star Game.

Alexander is a board member of The Parade Company, the Detroit Riverfront Conservancy, the Michigan Kidney Foundation New Detroit and Autism Society of America - Oakland County Chapter. He is also a member of the International Association of Convention & Visitors Bureau.