Women’s lifestyle digital content company PureWow is aiming to expand deeply into video, as well bolster its work in mobile this year, says Ryan Harwood, CEO of PureWow, in this interview with Beet.TV. Thanks to a recent venture round, PureWow is investing in its mobile infrastructure as well as video…

The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make…

LONDON — Users’ news consumption habits are shaped by their devices and the time of day, says Guardian chief digital officer Tanya Cordrey. “In the morning, smartphones completely rule as people snack on bits of content before they go to work,” Cordrey tells Beet.TV. “At lunchtime, we see a huge…

CANNES — Seeing the emerging role of data in the creative process of advertising and media, Cannes Lions is planning a new track dedicated to the area, explains Philip Thomas, CEO of Cannes Lions, in this interview with Beet.TV In the Wall Street Journal today, Jack Marshall reports on the…

Advertisers don’t just want cheaper ad rates – they will increasingly search for more insight in to how their spend is really working, predicts one ad agency exec. “Client transparency is certainly going to be a big hot topic,” according to Zenith US CEO Dave Penski. “Are they getting what…

There are no longer any advertising “channels”, just technology, says a Publicis division exec. “We should no longer think in ‘channels’ anymore – we think in connectivity and user experience,” according to ZenithOptimedia north America corporate development EVP James Shoreland. Shoreland is working on breaking down silos between technology, data,…

While the planning and buying of TV buying is efficient and will not move to an automated marketplace in the near term, it will over time as the TV viewing universe becomes increasingly fragmented, says David Moore, Chairman of Xaxis, the programmatic media agency unit of WPP, in this interview…

Digital agency Razorfish is registering robust business in its operations in Asia, with “growth of well over twenty percent,” says Pete Stein, Global CEO, in this interview with Beet.TV. Also in this interview, he outlines some of the themes he expects to see at the Cannes Lions Festival next week….

While digital media has been part of the conversation at the annual Cannes Lions Festival for some five years, the digital revolution means that the industry is now operating in a pervasive, digital world. Not just using digital marketing, we are “marketing in a digital world,” says Dave Morgan CEO…