Set Up a Postback

To set up a postback in the Adjust Console, you will need to be signed up for a “Special Partners”, a module that offers an extended integration for recording data that cannot be accessed through Adjust’s standard integration. To enable the module:

1. Navigate to the app you wish to edit.

2. Click the “Settings” tool.

3. On the popup screen, select “Partner Setup”.

4. Under the AdColony integration section, toggle the “Enabled” button ON so that AdColony can receive all installs (see next screenshot).

Click “Save Settings” at the bottom of the popup. This will pass all installs to AdColony and Adjust will pass a flag within the postback telling our system which install events to attribute and which users to blacklist only. Receiving organic / unattributed data allows us to blacklist and be more cost efficient about the ad serving.

1. Click the app that you want to advertise or select “Overview” from the dropdown menu.

2. On the left hand side navigation under the Configure section, click “Integrated Partners”.

3. In the Integrated Partners page search for AdColony and click the “Edit” tool to open the configuration window.

4. In the Integration Parameters section of the popup screen, select the “Enable” button so that AdColony can receive all installs.

This will pass all installs to AdColony and Appsflyer will pass a flag within the postback telling our system which install events to attribute and which users to blacklist only. Receiving organic / unattributed data allows us to blacklist and be more cost efficient about the ad serving.

5. In order to enable view-through attribution, select the button next to “View-Through Attribution”.

1. Navigate to the desired app and in the App Tools dropdown, select “Partner Configuration”.

2. Click “Add a Configuration”.

3. Enter the name AdColony in the search box and click “Go” to set up a new postback.

4. Next to the install postback that gets created, click the 3 button dropdown and select the “Edit” option.

5. Fill in the API Key field with the value 25b8c23e2b6bfe08e75aed432f46149b and the Product Id field with the iTunes app ID or Android bundle ID of your app.

6. In order to enable view-through attribution, select “Deliver All” as the Impression Conversion Delivery option.

7. In the Delivery Method section of the edit page, select the “All” option so that AdColony can receive all installs.

Click “Save” at the bottom of the page. This will pass all installs to AdColony and Kochava will pass a flag within the postback telling our system which install events to attribute and which users to blacklist only. Receiving organic / unattributed data allows us to blacklist and be more cost efficient about the ad serving.

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To set up a postback in the Tune Marketing Console:

1. Navigate to your app settings by pressing the Customize button and selecting “Edit App Details” from the dropdown.

2. On the left hand side navigation under the Partners section, click “Integrated Partners”.

3. Enter the name AdColony in the search box and click the “Enable” box to set up a new integration.

4. Create a new measurement URL for your campaign and after filling in the form, click “Save” at the bottom. Note: you will need to provide the generated click and/or impression URLs to your AM.

5. In the menu bar below the AdColony name, click “Postbacks” to set up a new postback.

6. On the Postback Templates page, toggle on the postbacks (including events) you wish to enable. AdColony requires the Install event to be enabled for CPI campaigns, and we strongly recommend sending Open, Session, and Purchase events.

7. To enable view-through attribution for your campaign, in the menu bar below the AdColony name click “Attribution Settings” and navigate to the View-through Attribution section to toggle on the setting:

Note: because we are integrated to track users with LAT enabled, we strongly encourage enabling the Fingerprint Attribution Windows.