Eric Bochene

CREATIVE directorMARKETING mgr.

introduction:

Currently seeking a position that will drive me through the next decade… and beyond.

In the right environment, I am literally irreplaceable in reworking existing systems or shaking things up and pushing them in clever new directions. I also thrive on the process of shredding arguments and belief-systems with the goal of attaining clarity in terms of tangibles based in objective reality.

Therefore ideal perspectives should be dynamic and offer constant challenges that allow me to muster a wide array of creative/professional skill sets and knowledge.

Contracted with this architectural firm to deliver concepts and designs for a number of restaurant / brewery projects in Shanghai and other cities in China. Focus on interior design, aspects of urban planning, landscape design and mixed-usage.

Lecturer2012 (10 mo.)

TóngJì University | 同济大学Shanghai / 上海

Designed and delivered lectures and conducted focus groups related to urban development and food production systems for a United Nations sponsored Sustainable Development program.

Conceptualized and designed overall theme and oversaw its build-out. Implemented a New Concept Menu. Was responsible for staff training and day-to-day operations including: negotiating with suppliers, inventory control and accounting. Established promotional strategies while designing the marketing materials and social media campaigns.

Head Teacher2008 – 2010

Web International Shanghai / 上海

Teaching ESL to Chinese Students. Developed teaching materials for both hard/physical presentation and online presentation. Acted as Lead Foreign Teacher between Chinese Management and newly recruited Foreign Teachers and conducted intense training to newly-hired Teachers.

Head of Mktg. 2005 – 2006

American Craft Beers(now: “DXCEL”)Shanghai / 上海

Constructed and implemented an entire marketing and sales strategy to promote micro brewed American beers for this Shanghai based importer and distribution company. Conducted heavy market research that led to establishing key accounts among high-end restaurants, hotels and supermarkets. Built and managed a sales & marketing team and set up and trained other regional teams around China.

Oversaw the re-design and re-positioning of the restaurant into a newly themed venue. Conceptualized the theme, menu and identity to bring about a more cohesive and successful brand ID coupled with an aggressive marketing strategy.

Creative Director2004 – 2005 (6 mo. project)

Red PassionWuhan / 武汉

Conceptualized theme, design and oversaw the build-out through launch phase of a mixed-use venue. The end result was a supper club / café, night club and KTV rolled into one building beside a lake in the city center.

Business Dev. Consultant2004 (6 mo. project)

Royal Thai Bangkok / บางกอก

Established a new customer service team in order for the company to direct sales to key accounts in North America and Europe. Developed a marketing and sales strategy that opened up accounts with transnational brand names such as: St Regis, Novotel and Sheraton. Developed product lines that met demands and trends while crafting sales strategies and material to support these efforts. Established a method of communications between the customer service department and clients that utilized contemporary IT services resulting in rich media presentations and tools allowing clients to monitor projects over the Internet.

Engaged with all aspects of the ICC (International Criminal Court) in the Hague in order to develop and implement communication strategies. Specific goals were: Increasing visibility of ICC and Rome Statute system of international justice, promotion of civil perspectives on the ICC and the communications of campaigns aimed at developing advocacy strategies.

Redesigned, repositioned and managed this South Beach venue. Conducted heavy communications with the local government and community boards while conceptualizing marketing and event strategies. Inevitably, turned the space into a profitable venture.

Event Producer / Promotor1993 – 1996

Limelight, Inc.New York City

As an Event Producer, Promoter and Multi-Media Developer I was involved in extensive Artist Development and Tour Design / Production for artists. Acted as as a Creative Consultant for numerous major films.

Worked with the Media Supervisor developing strategic channel/media approaches that met client objectives. Developed a considered vehicle lists, i.e. considered sites, publications, lists, etc. Assisted in the research and development of the recommendation documents.

New York University

PROFILE

Personality: “ENFP”

This profile is based largely upon the Myers–Briggs Type Indicator(MBTI) assessment. A psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions. The indicator is frequently used in the areas of pedagogy, career counseling, team building, group dynamics, professional development, marketing, family business, leadership training, executive coaching, life coaching, personal development and marriage counseling.

highly creative & energetic

project-orientedat best when involved with fresh & challenging endeavors

Software Proficiency

Mac OS

Wordpress / Web Design

Adobe Creative Suite

Audio/Video Editing

MS Office suite

Core Experience

(in years)

25

Creative Design

20

Brand Mgmt.

15

in Asia / APAC

TESTIMONIALS

Alex May

Owner of La Cannelle

“As a corporate lawyer based predominantly in Shanghai, Eric was a godsend in assisting us with establishing an image for us and our property. He embarked on a trip to Sri Lanka (his first time) and visited our property for a few days. Not only did he stylize and photograph the place beautifully, but to our surprise, he returned with an amazing perspective on the overall situation of our place, the region and the market. We could not be more pleased with his consultancy and strategies and his team’s great website and marketing collateral, which included and exquisite, Hollywood-quality promo video.”

Johann Gerner

CEO Drei Kronen 1308

“My family’s business has set-out to establish Asia and specifically China, as a major market for our brand of German beer which has been established for 100’s of years. Needless to say, it’s been a difficult process many times so far. However, I first met Eric through our Architectural / Design Contractor. He was feeding them, and therefor us, really wonderful concepts, designs and strategies to help us get our brand and venues more suited for the local market. Taking a very quick appreciation to him, I negotiated for him to contract directly to us to act as more of a Project / Client Manager between us and the local Partners and Investors. Thanks to the Heaven I did!”