PEOPLE FIRST

All business relationships begin with the human element. We’re all just people first, and usually there are people you like and people you don’t. That’s life. Once you meet a B2B marketing firm and align experience and capabilities with your requirements, it’s time to make the call. We must admit that this decision can be a lot about chemistry. Who do you believe will work with you the way you need and want, and who will make the process enjoyable, or at least, less difficult? Who understands your point of view, your challenges and your opportunities? Who will do a great job for you and make you look great to your constituents? We hope you feel that we are the right B2B advertising agency for you.

INDEPENDENT

What we promise is that we have a culture built on a simple adage: “If it were my business what would I do?” Because we are an independent B2B marketing firm and don’t answer to a holding company we can ask all of our team members to buy into this principle. What that delivers for our clients is actually quite a lot. It requires that we put our client’s interest above our own. That we make recommendations based on careful consideration, as if our jobs depended on it. And in fact, they do. It requires that we are frank and straightforward even if the news is not what you want to hear. And it fosters trust and confidence that we are truly in your corner. Your fight is our fight and your goals are our goals. If you succeed we also succeed. You’ll be hard pressed to find another B2B marketing firm that will care as much as we will.

MAKE IT FUN

We believe that life is too short to come to work and not enjoy the people you work with. We built our B2B marketing firm into a great place to work with a few simple principles: being honest and straightforward, staying accountable to one another and our clients, and practicing mutual respect. As it happens we like the likable and around here we don’t go in for a lot of pretense or pretending. Our team is good at what they do and so all the other stuff is unnecessary. If we make a mistake we own it. If we disagree we will work it out. We try to leave our egos at the door and we try to make it fun. We respect and trust each other and so we can focus on doing great work. Digitent management recognizes talent when we see it, and we strive to bring in the most talented professionals within their discipline we can get, but without sacrificing our culture. We think we’ve done the job of building a world-class team whom you will enjoy working with. As we said, we hope we are the right B2B advertising agency choice for you, and there’s one way to find out. Let’s get together.

LET’S CONNECT

Oh yeah! If you want to see our pictures and learn more about our collective experience, check out our leadership profiles on LinkedIn:

Get in Touch

AVG is the number three Internet security company in the world, with more than 70 million users. Their competitors are bundled into the sale of a new PC, so AVG needed to create a brand voice powerful enough to break the cycle of renewal and drive consumers to actively switch to AVG.

Strategy

Create a strategy that would differentiate AVG from the competition from a brand perspective. Build a big idea powerful enough to challenge the leaders who outspend AVG ten fold. A “more human” approach to Internet security was brought to life through the establishment of hugsforhackers.org.

National print and Digital targeting key business opinion formers launched the story that AVG is putting hackers out of work: Digital – ad campaign to test creative, identify demographics and drive lead and downloads. Undertook low CPM, CPC, CPA and remarketing campaigns across a multitude of ad networks, exchanges and relevant specific sites to build brand and drive downloadsNational print – major U.S. magazines and periodical campaign designed to build brand awareness and drive leads.

Results

Dramatic growth in the number of US users (50MM to 85MM) and increased brand recognition.