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Established in Sheffield, England since 1840 we are the region’s oldest Auctioneers and Valuers, (incorporating A. E. Dowse & Son Limited). Sheffield Auction Gallery and our team of Specialist Valuers give free detailed advice on all aspects of pre-Auction Valuation and Auction Sale.

Coca-Cola

Over Easter, we entertained many family and friends, so as an establishment we must have drunk gallons of Coca-Cola. My preferred tipple is full fat, but I drink the sugar free caffeine free option. When young Pemberton first started mixing leaves and nuts I bet he never dreamt of a caffeine free version.

The phenomenon known as Coca-Cola was invented in 1886 by said pharmacist John
Pemberton as a simple experiment of curiosity and started life sold by the glass in the
Jacobs Pharmacy in Atlanta where he worked. The name comes from the ingredients
originally used to make the drink; coca leaves and kola nuts. Frank Robinson, the
Pemberton’s bookkeeper was actually the one who created both the name and the very
distinctive Coca-Cola logo, which was in fact simply his own handwriting. He was also
responsible for publicising the drink as a medicinal ‘pick me up’. Coca leaves, which were
also used to make the drug cocaine, were eventually replaced in the early 1920s by
caffeine.

Coca-Cola was first officially advertised in a magazine in 1902 and other merchandise quickly followed such as glasses and trays. The Coca-Cola image changed slightly during the 1920s and 1930s, alongside the ingredients, to become more family-inclusive, focusing on group enjoyment. The most well-known product of this, of course, is the famous Santa Claus images. The Winter Wonderland Santa Claus was developed by Swedish artist, Haddon Sundblom in the early 1930s to match the patented red of the Coca-Cola cans and is still an image synonymous with the Coca-Cola we love today.

The value of most Coca-Cola advertising is calculated the same as most collectables; rarity and condition are generally most important and realise the highest prices. Items from the late 1880s and 1890s, before official advertising from the company, are difficult to find these days making them highly sought after as are unusual items such as artwork with images of men, instead of the traditional smiling ladies.

Senior Valuer Michael Dowse

For more information or if you have similar items you’re thinking about offering items in auction or you simply would like a valuation, please get in touch with us, full details can be found on our company website