A new project considering the changing attitudes to body image and the consequent changing uses of procedures which have traditionally been regarded as 'medical' which are now seen as increasingly 'normal', 'routine' and part of the 'beauty regimes' of 'ordinary women'.

In a recent post at the Ethics and International Affairs blog, Scott Wisor argues that the campaign is designed in such a way as that it cannot effectively change the conduct of fossil fuel companies. Worse, it may draw strength from more effective efforts to combat climate change by directing activist energy to misguided policies.