Page is best known for his 1990 single “I’ll Be Your Everything,” which reached the No. 1 on the U.S. Billboard Hot 100 chart. He would continue to release albums and tour, but also reinvented himself as a music industry executive after attending NYU’s Stern School of Business.

He served as an A&R executive and vice president of top 40 promotion at Warner Bros./Reprise Records, working with such acts as Green Day, Michael Buble, Alanis Morissette and Josh Groban. He would go on to serve in a variety of roles for Billboard, Pandora and Cumulus Media.

“We are all mourning the loss of our friend and colleague Tommy Page,” said Billboard Entertainment Group President John Amato. “He was a magnetic soul and a true entertainer. Our thoughts are with his family.”

Page was married and had three children.

He toured with New Kids On The Block, and co-wrote his hit song with members of the group, and they posted a tribute to their Facebook page on Saturday.