Construction is something of a commodity business and as in all commodity businesses, its hard to maintain margins. So how to reality companies increase their pricing power?

Enter Branded Reality.

1)So for reality companies the first order of things is to create a strong and recognizable brand as it increases customer confidence, influences the buying decision and shapes the ownership experience.

2)Then to increase brand visibility ,a common strategy is to pursue the achievement of firsts :

So they compete to build he world’s tallest residential tower,the first greenfield smart city in the country, bring in designs by Casa Armani, Trump, Philippe Starck, Jade Jagger, Kelly Hoppen, Greg Norman etc to local markets etc. etc. etc. Read more of this post