Research Your Microbreweries

Whether you’re buying locally or nationally, you want to
research the brewery and the beer.

Is their story one that can attract your diners? Is it one that
encourages diners to order the beer?

You want to partner with breweries with a good story because
that’s a terrific selling point. For example, a local brewery that
uses ingredients from a local, sustainable farmer is a great
selling point.

The better the story, the more you can charge for the beer.

Now let’s look at some favorite national boutique beers.

Offer choices of boutique beer to please
a wide range of palates.

Strawgator from Abita Brewing Co. in Louisiana

For the customers who like fruity beers, this one is perfect. It
is a golden lager made with malted barley and wheat that’s enhanced
by fresh Louisiana strawberry juice. There are no artificial
flavors, and the juice is added after brewing.

It’s a great spring or summer beer that might work with your
appetizer or dessert menu. Strawgator has a pleasantly sweet taste
and aroma and rich golden color.

CynicAle from Surly Brewing Co. in Minnesota

According to the brewer, this beer is brewed for the cynic in
all of us. It’s a pale-gold hued ale that is fermented with a
Belgian yeast strain. This gives it notes of lemon citrus and black
pepper spice.

Called a Farmhouse Ale, this is a mild beer that pleases your
IPA lovers.

To Conclude

As of 2020, more than 8,000 breweries provide the
available beer in the United States. Whether your source your craft
beer locally, or you widen the net, you can’t go wrong with this
boutique beer.

The best thing you can do when stocking the best boutique beers is to educate your staff. Make
sure they understand the history behind the beer, and why you’ve
decided to carry it. (tweet this)

Your staff should then be able to impart this knowledge to your
diners, helping them find the perfect boutique beer for their
meal.

Boutique beers are part of a cultural phenomenon. It’s one that
makes people feel special and culturally-wise by drinking craft
beer that was brewed in a small, independent brewery.
(tweet this)

Your customers love the story behind the brew, and when you give
it to them, it’s a win-win for your bottom line.

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