Timetric’s 'The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Kenyan cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash transactions, check payments and payment cards during the review period (2012–2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review and forecast periods (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Current and forecast values for each market in the industry, including debit card and credit cards.

Detailed insights into payment instruments, including cash transactions, check payments and payment cards. It also includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and payment methods.

Analysis of various market drivers and regulations governing the industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in the Kenyan cards and payments industry.

SCOPE

This report provides a comprehensive analysis of the Kenyan cards and payments industry.

It provides current values for the industry for 2016, and forecast figures to 2021.

It details the different demographic, economic, infrastructural and business drivers affecting the industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

REASONS TO BUY

Make strategic business decisions, using top-level historic and forecast market data related to the Kenyan cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the industry.

Assess the competitive dynamics in the industry.

Gain insights into marketing strategies used for various card types in Kenya.

Gain insights into key regulations governing the industry.

KEY HIGHLIGHTS

In order to improve financial inclusion, banks in Kenya are adopting an agency banking model. Barclays Bank partnered with the Postal Corporation of Kenya (PCK) to launch agency banking in March 2016. This service enables customers to make cash withdrawals, balance enquiries and pay bills at PCK outlets. Similarly, KCB and Equity Bank launched agency banking services in 2012 and 2011 respectively. Increasing financial inclusion is driving the demand for current accounts and debit cards.

To compete with M-Pesa and gain access to the country’s mobile payments market, Visa collaborated with a number of banks in Kenya, including Co-operative Bank, Family Bank, KCB and NIC Bank, to launch its mobile payment solution mVisa in September 2016. The solution allows users to access funds, make person-to-person (P2P) transactions and in-store payments via a mobile phone. Consumers can also withdraw funds from their bank accounts through mVisa agents.

Non-banking companies are making a foray into Kenya’s payment cards market. In July 2016, Safaricom piloted a payment card linked to a consumer’s M-Pesa account. The card is NFC-enabled and uses chip and PIN technology. Similarly, in February 2014, the telecom firm Airtel Kenya partnered with Chase Bank and Visa to launch the Airtel Money Visa debit card. This card is offered to Airtel Money subscribers, allowing them to access their Airtel Money accounts to withdraw cash and make payments. Consumers can apply for the debit card at Chase Bank Branches and Airtel Xpress Plus stores.