Ford Motor Co. started the week with good news from Goldman Sachs Equity Research, with a stock recommendation raised from “neutral” to “buy” on Monday.

In addition, Goldman increased its 12-month price target on Ford to $ 12 from $ 9. The share of the month slowed down to a nine-year low, which was as low as $ 8.19. [19659006] Key factors affecting the revised recommendation included the expansion of new models, especially SUV emissions, and corporate restructuring.

“While we are still expecting a downward earnings path to 2019 (North America’s loss of profits), we believe that next year will represent consistent results and the combination of an updated product crash globally and the cost-enhancement from strategic initiatives will start to grab, says a report submitted by David Tamberrino, financial analyst at Goldman.

In short, he assumes that 2019 is lower than 2018, but 2020 will show gains.

“With investors’ feeling still skewed against GM over Ford, we believe that any incoming messages (ie closure of facilities and business decisions about underperforming regions / product lines) are likely to be seen positively. “

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Goldman said Ford has “underperformed his comrades” because of its old product range ib the US and China. Goldman Sachs also pointed to Ford’s announced plan to drive the 25.5 billion US dollars in efficiencies related to material costs, product engineering, manufacturing and marketing.

Ford spokesman Brad Carroll said that the company actually “hurts and takes proactive steps we will continue to exploit our strengths, strengthen underperforming products and regions, and selective and smart disposition where we can not make an appropriate return. convinced that the market over time will continue to recognize our progress. Marketwatch noted on Monday its aggregated Ford analyst recommendations: three “buy”, 18 “teams” and one “sell.”

Goldman Sachs noted that skeptical investors point to The potential for “North America reduces dividend, F series market share, reversal of mix shift to passenger cars and continued decline in China. “

” We consider these as possible risks “said Goldman Sachs,” We see the potential effects that are likely to be limited in the current background. “

Ford Motor Co. saw its share price jump 9.9 percent on October 25, following the release of Q3 earnings statement, which showed 1 billion dollars in profit, 37 percent lower from the same period in 2017. On Monday, the stock climbed nearly 6 Vehicles are too big to fail, and although they have recently had some matches, there is no way that Ford would not exist in five or ten years, “said Ivan Drury, senior analyst for Edmunds, Monday. “If it’s a merger or simply sneak ahead, the company has a lot to offer. Ford that receives positive signals gives increased encouragement, which is needed because they have been highly controlled and terminations are delaying in the future.”