5.
Questions?
Failure points:
• How do I get my Comments?
culture to adopt? Tweet to:
#smfail
• How can I make my
campaigns work?
Speakers:
@charleneli
@jowyang
@peterkim

6.
Questions?
Failure points:
• How do I get my Comments?
culture to adopt? Tweet to:
#smfail
• How can I make my
campaigns work?
Speakers:
• What am I supposed
@charleneli
to measure?
@jowyang
@peterkim

7.
Questions?
Failure points:
• How do I get my Comments?
culture to adopt? Tweet to:
#smfail
• How can I make my
campaigns work?
Speakers:
• What am I supposed
@charleneli
to measure?
@jowyang
• Does social media
@peterkim
even matter?