Cooper Tire Europe ambassador Xavier Foj is ramping up Foj Motorsport’s final preparations for what will be the Spanish driver’s 25th Dakar Rally next year. This gruelling off-road endurance test takes place across three countries in South America over two weeks, 04-17 January 2015, starting and finishing in Buenos Aires, Argentina.

In celebration of Foj’s milestone Dakar Rally entry, Cooper Tire Europe has released a unique film on Cooper’s Catalan rally ace, as he lives and breathes Cooper Tire Europe’s philosophy of taking the rough with the smooth: http://youtu.be/UqLkZSB59kc

Foj has to-date completed the illustrious Dakar Rally a phenomenal 24 times, and has used Cooper tyres in a range of events over the past four years. In a similar fashion to the 2014 Dakar Rally, Foj will be running on the Cooper Discoverer S/T Maxx tyre, but will be competing in a different class, T3.

At the end of the Rally of Morocco in October of this year, Foj and his team achieved their main aim of getting to ‘know’ their Toyota thoroughly, its strengths and weaknesses, ahead of the toughest event on the rally calendar, the Dakar.

Marketing Communications Manager for Cooper Tire Europe, Sarah McRoberts, said, “We are proud to have Xavi Foj as our 4x4 ambassador, and applaud his achievements in the Dakar over the last 24 years. His constant drive and determination in the Dakar is incredible, and he already has vast experience on our S/T Maxx tyres at this event. We look forward to tracking his progress throughout Argentina, Chile and Bolivia in January.

“Cooper Tire Europe wish to celebrate with Foj Motorsport, Xavi’s 25th Dakar entry, and wish the very best of luck to the team on this world-famous rally.”