“On both technical and philosophical levels, there’s no meaningful difference between blogs that publish news and news sites that aren’t published as blogs. Many news organizations place material on both types of platforms without considering the content any different. Some use blogging software like WordPress to produce sites that look nothing like blogs.”

His analogy explains it brilliantly:

“Dividing content along these lines is like classifying brownies based on whether they were baked in aluminum or glass pans. There’s no difference, and it obscures what you really want know: if they contain chocolate chips.”

“(…) section of Google News [that] is updated periodically with news and in-depth pieces of lasting value. These stories, which are automatically selected by our computer algorithms, include investigative journalism, opinion pieces, special-interest articles, and other stories of enduring appeal.”

By looking at both the search engine’s own explanation of Google Spotlight and the selection of stories it has flagged up so far, Nieman Journalism Lab’s Zachary M. Seward suggests, “Spotlight shines on longer features that have bounced around blogs for a few days.”

According to Seward, lifestyle and opinion pieces fare well, while the New York Times is a frequent source. He does see potential for the new section, however, as a way of using people’s online activity to highlight interesting and important material.

[Laura Oliver adds: The usefulness of Spotlight will perhaps be greater for those who use Google News as their first port of call for the day’s headlines – but what portion of Google News’ users behave in this way (figures welcome) needs to be taken into account.]