We are Trone Brand Energy.

Explorers of behavior. Discoverers of insight.
Aficionados of advertising. Creators of digital connections.
Drinkers of coffee. Devourers of meeting leftovers.

Trone Brand Energy is one of the largest independent brand communication agencies in the Southeast. As a full–service agency, we focus on connecting customers with brands across all media. Our services include advertising, branding, design, media buying and planning, public relations, and social media. We also offer strategic consultation, analytics, a full suite of interactive expertise, digital and content marketing, app development, and marketing automation.

You may have noticed that the fireflies above organically begin to blink together. The synchronization appears to be random yet is so amazingly deliberate. We believe that’s how a brand’s energy should be transmitted. It’s all about putting out the right brand signal—making it easy for audiences to sync up with your brand—through very purposeful efforts.

Take it from a firefly

Fireflies are cool. And there's this one kind of firefly in the Great Smoky Mountains that's even cooler. These special fireflies light in sync with one another. Really. One firefly with a stronger blinking signal influences the firefly next to him. Then that firefly is in sync with his blink. And now that two are blinking together, a few others join in. And, after a while, every firefly in the forest is blinking together, their signals in complete unison and harmony. We see brands relating to their audiences the same way. We call it The Firefly Effect™. It's what inspires us and it's what we create. Brands putting out the right signal, with more and more people blinking along. It's pretty amazing.

Case Studies

So what happens to a brand when The Firefly Effect™ takes over? What does that look and sound like? What happens to brands that find their Alpha Signal? Well, we’re not going to tell you—we’re going to show you. Here are two very different examples of The Firefly Effect™ at work.

Our Clients

Our People

We are, all of us, Brand Energists. A bunch of unique individuals brought together to think, talk, live and breathe the brands we work for. We still get excited to see our work out there doing its job, spreading the brand signal and the brand joy.