Aaron Lasher, the chief marketing officer of Breadwallet, one of the largest bitcoin wallet companies, told Business Insider that the bitcoin cash price plunge Thursday is likely linked to selling pressure from folks who can now transfer their coins from wallets, where investors store their coins, to exchanges, where coins can be bought and sold.

The majority of bitcoin cash holders who have their holdings in a private wallet can’t do anything with it at this point, according to Lasher. Basically, it’s stuck, kind of like a pending deposit on your checking account.

Lasher told Business Insider that wallets, Breadwallet included, are playing catch-up, and working on updating their infrastructure so bitcoin cash investors can move their coins over to exchanges where they can be actively traded.

Breadwallet put up a blog post on their website on Thursday to show users how they can “hack” their own wallets to move their coins over to an exchange to sell them.

“Basically, it involves setting up another wallet and then making some modifications,” Lasher said. “It’s not hard for someone with the expertise and probably takes 20 minutes.”

But it’s not something the average user could do.

“There are people who want their money now and they don’t necessarily care about security,” he said.

In the short term, Lasher says, selling pressure will drag the price of bitcoin cash down. In the long run, however, bitcoin’s price could appreciate if it proves itself as a viable alternative to bitcoin.