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We've been getting lots of requests from clients and prospects to bring our Message Quality Score (MQS) into the email API. Last week, we posted the new API call, and it's ready for our technology customers to use.

What is the MQS?

Our Message Quality Score scans your email for html and content problems. We'll alert you if there are words that need to be revised because of spam check flags, if your html needs adjusting, or if you're using a domain that has been blacklisted. The MQS will provide a point deduction to assess how concerned you should be. For example, if you are sending email marketing without a text only version, you're going to receive a 17 point deduction because that's a flag for spam filters. The message starts off with a score of 100. Any element that might hurt a messsages' quality subtracts from that total. If a message earns a score below 50, the system wont send.

That's just the tip of the iceberg. The MQS also takes the following parameters into consideration:

The likelihood that the message will be blocked by spam filters given the content of the message and all the message headers.

The likelihood that the message will look as intended in mail readers.

The validity of the HTML of the message.

The existence of broken links.

The primary benefit is cleaner code and a much higher chance that your message goes into the inbox rather than the spam box.

Why our API Partners will Love It:

The new function allows our technology and integration partners to scan their emails for content for SPAM and content issues within their own applications. For example, if you are pulling Contactology functionality into your own product or application, you can now allow your customers to use our MQS check from within your tool. In the past, only direct Contactology clients our iFrame customers could benefit from the MQS.

For more information about the tool, check out the function on our api site. Please let us know if you need help or have questions about how to use the tool.