Soirée's Best Insurance Agents 2019: Matthew Jones & Jason Prather

Matthew Jones & Jason PratherLegacy Capital

Founded by the late Frank McGehee, Legacy Capital has been operating out of Little Rock since 1977. The Legacy Capital team strives to provide holistic wealth management by gaining an in-depth understanding of all facets of a client’s financial, tax and planning life. They operate with highly credentialed team members who have unique backgrounds and very specialized roles within the firm.

What are the most important factors to consider when choosing a life insurance company?

Carrier financial strength, diversity of products and quality of service.

How can insurance cover inheritance tax for children?

Most of the wealthy families we engage with in Arkansas and elsewhere have accumulated their wealth by building large and successful family-run companies. Often their desire is for these businesses to be passed down to future generations, but they are often subject to significant estate taxes at death. Owning life insurance is often the most efficient way to plan for this inevitable liability and allow the family to continue to keep their capital in their most productive asset: their company.

Matthew Jones, President

Hailing from Searcy, Matthew Jones graduated from the University of Arkansas before attending the William H. Bowen School of Law.

Jones specializes in asset management and life insurance and has been in the industry for 25 years, driven by the fact that the firm’s work and service have a meaningful and positive impact on the lives of their clients.

Jones has three kids, Ridgway, 19, Riley, 18, and Reese, 16.

Lightning Round

Neighborhood: Pleasant ValleyLast good read: “The True Measure of a Man” by Richard E. Simmons III Favorite thing to do in Little Rock: Play golfSuit or business casual: Definitely business casualLast vacation: Costa Rica

Jason Prather, Managing Principal

Little Rock native Jason Prather has spent 12 years practicing as an estate planning attorney and 16 years at Legacy Capital.

Prather attended Texas Christian University for undergrad, then studied law at the University of Arkansas and received his masters in tax law from Southern Methodist University, now specializing in asset management and life insurance.

Prather and his wife Rosemary have two sons, Jacob, 23, and Jackson, 21.

Lightning Round

Neighborhood: West Little RockLast good read: “The Match: The Day the Game of Golf Changed Forever” by Mark FrostGo-to lunch spot: The Faded RosePaper or digital calendar: Digital

About Soirée

Little Rock Soirée is central Arkansas' most-read monthly magazine that celebrates all that's good in Little Rock-good people, good parties, good food and good culture.

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Company Overview

With an audience of 96,000*, Little Rock Soirée is THE most-read monthly magazine in central Arkansas. In each issue, Soirée features Little Rock residents - through compelling stories and captivating photography - who are leading the pack in the arts, business, fashion and philanthropy. We also bring our readers the best of Little Rock's cultural offerings, cuisine, events, party photos, and attractions, and the most comprehensive event calendar in the city.