The session entitled “Raise a Cold One to the Rich Data Derived from Mapping the Molson Coors Customer Journey” will provide a fresh perspective and key learnings on harvesting rich, actionable data to ensure a better understanding of the end consumer through customer journey mapping.

“If you make data a priority, you enable smarter business decisions to be made, and allow for a personalized journey and experience for your customers,” said Kisil. “We are very excited to share Molson Coors Canada’s success story, as they are true trailblazers in their industry.”

The Summit takes place on Thursday, September 15, 2016 at Roger’s Bloor Street Headquarters in Toronto. For more information or to register, please visit SOCAP’s website.

About Molson Coors Canada Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; across Europe through Molson Coors Europe; and outside these core markets through Molson Coors International. The company is the only alcohol producer currently recognized for world class sustainability performance through the Dow Jones Sustainability Index. It was listed on the World Index for the past four years and named global Beverage Sector Leader in 2012 and 2013. Molson Coors is constantly looking for ways to improve its Beer Print.

About SOCAP International Founded in 1973, the Society of Consumer Affairs Professionals in Business (SOCAP International) represents a thriving global profession of best-in-class customer care experts across all industries. SOCAP is a member-driven organization committed to promoting customer care and customer engagement as a competitive advantage in business. The Association’s members include vice presidents, directors, managers and supervisors of customer care and consumer affairs from top Fortune/Forbes 1000 companies as well as hundreds of business partner organizations. SOCAP provides the educational tools and professional resources to help its members drive business transformation within their companies.