CEFalcons Tumblr
Last month we reported that a pair of Peregrine falcons decided to nest on the rooftop of Detroit-based ad agency Campbell Ewald. Apparently the agency hoped this would happen for a while — it planted the nest on its roof way back in 2006. To market the heck out of the event, the shop live streamed the falcons so people could watch the hatching of the eggs. Well, the egg has hatched. Although one baby died, the other survived, and Campbell Ewald wants the public to give it a name. The deadline is today, and a donation of $1,000 will be made in the winner's name to the Michigan Department of Natural Resources. There's a Tumblr for the baby falcon and a hashtag #CEFalcons.