Hal Leonard Publishes "The Future of the Music Business"

Third Edition: How to succeed with the new digital technologies by Steve Gordon
Montclair, NJ – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, has published

The Future of the Music Business

($29.99) by Steve Gordon. This Third Edition is a practical guide for artists and entrepreneurs on how to succeed in the music business with the new digital technologies.

New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs.

The Future of the Music Business

provides a legal and business road map for success in today's music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including music licensing, as well as the laws governing online distribution of music and video.
The book provides practical tips for:
• Selling music online
• Using blogs and social networks
• Developing an online record company
• Creating an Internet radio station
• Opening an online music store
• Raising money for recording projects online
• Creating a hit song in the Digital Age
• Taking advantage of wireless technologies, and much more
This revised third edition is the most up-to-date and thorough examination of current trends, and offers special sections on:
• What to do if someone steals your song
• Protecting the name of your band or label
• How to find and get a music lawyer to shop your music
• How to land a deal with an indie, or a major label
The accompanying DVD includes a comprehensive lecture, “How to Succeed in Today's Music Business,” delivered by the author at the Tisch School of the Arts at NYU.
A video trailer for

Steve Gordon, an entertainment attorney and consultant based in New York City, operates a music clearance service and is an educator on entertainment and copyright law. The recipient of two Fulbright scholarships, Gordon has taught at Tel Aviv University in Israel and Bocconi University in Milan, Italy, and has also served as adjunct professor at the New School in New York City. He has lectured at many schools and universities, including Julliard, Wharton, and Columbia University.

Vitec Group today announced that the company has expanded the role of Dave Dougall. In addition to his current role as vice president of sales over the Europe, Middle East, and Africa (EMEA) region, Vitec Group has added the Asia-Pacific region to Dougall's responsibilities. Serving as vice president of sales for EMEA and Asia-Pacific, Dougall will leverage his skills as a reputable, dynamic, results-oriented leader to develop new solutions that increase sales, improve profits, extend market penetration, and drive financial outcomes throughout those regions.