Almotech Digital Signage – The Benefits!

Media Department

Not only is Digital signage an extremely engaging cost effective
way to communicate with your customers; it is also a proven way
to influence your customers decision to buy and to think more positively
about your products. Take a look at some of the hard core facts.

According to research conducted by the ‘Nielsen Research
Firm’ on, “Awareness and Effectiveness of
Digital Display Screens
Installed in Grocery Shops”, Digital Signage increases
sales at the point of sale (POS). Research showed that 4 out of
5 brand named products experienced as much as a 33% increase in
additional sales. 74% of customers surveyed noticed the monitors
at the point of sale, which was at least 23% higher than standard
posters or other forms of advertising. 62% of customers received
the message well and found digital signage to be a “Less annoying
form of advertising”.

The following are facts derived from Nielsen Research conducted
on a study that included 1,000 exit interviews with patrons at over
1,300 locations.