INDIANAPOLIS, Ind. (WTHR) — Dollar General is offering a $10,000 reward to anyone who has information leading to the arrest of the man accused of killing an Indianapolis store's assistant manager during a robbery last month.

The company hopes the increased reward will encourage people to take another look at the video from the store that shows the murder of Brian Eure to help bring the shooter to justice.

The robbery happened Memorial Day weekend.

The suspect is caught on camera, staying inside the store for about 30 minutes before firing the fatal shot.

Eure had not been the assistant manager at the store on Emerson Way for long. Dollar General has posted a security guard at the store since the incident.

A member of the "Millersville Fall Creek Valley Association says they've been working for years to make the area safer and more customer friendly, and they're hoping this hefty reward will help find the killer.

"It seems a shame that nobody has been caught so far," said Catherine Diehr.

Diehr told Eyewitness News that other nearby retailers and business owners which are part of the Millersville Fall Creek Valley Association are on edge. They've worked for years to make the Emerson Way area customer friendly and safe.

"We have been working on getting the business neighbors united so they can alert each other if there is something that they are suspicious about," she said.

IMPD officers are now circulating a flyer announcing the $10,000 reward being offered by Dollar General. It shows the suspect who allegedly shot and killed Eure. The case had a slight setback after four different witnesses, including a customer in the store, misidentified the same man. That man provided police with an airtight alibi which put him nowhere near the store at the time of the deadly robbery.