This fella wore the shirt at a large ‘business start-up’ event where nearly everyone would obviously need his services. Way more creative and attention-grabbing than merely handing out business cards. And not as expensive or intrusive as a billboard or poster.

Amazingly bold, clever, viral, and long-lasting way to call attention to investment fund called SHE that invests only in female-led companies! (NYC permit allows it to stay for at least a year, but hopefully much longer.)