IAB Europe

Membership of IAB Europe span 28 countries across the continent not only the mature markets of Western Europe, but also rapidly evolving markets including Slovenia, Romania, Russia and Slovakia. Corporate membership includes 60 advertisers, major media groups, publishers and portals, agencies, research companies and technology and service providers.

Given the growing impact of EU legislation, IAB Europe led by CEO Townsend Feehan dedicates 60% of its efforts to public affairs. The IAB Europe policy team follows developments that impact on the digital advertising industry from Data Protection to Self Regulation on Online Behavioural Advertising to ePrivacy and brings the views of industry to key decision makers in Brussels as well as collaborates with IAB Ireland in outreach to our local policy makers.

The Digital Single Market is one of the top 2015 priorities for the new European Commission, as a consequence the EU institutions are currently engaged with decision making on a number of pieces of draft legislation which will have a critical impact on the digital industry (e.g. data protection and copyright). Given the complexity of policy framing within the fast moving digital space it is essential that MEPS and other EU officials have a good understanding of the digital business models at play. Awareness of the innovation and growth potential of digital SMEs and an understanding of their business models has historically not been high among EU officials.

IAB Europe created Digital Innovation Showcase Europe (DISE) with the support of national IABs such as IAB Ireland to provide European SME digital businesses with an opportunity to have a strong voice in Brussels. On December 3rd at the launch of DISE in the Euroepan Parliament, 6 companies explained their business models to EU policy makers and provided them with feedback on what business requires in order to continue innovating and providing high-value jobs.

Journal.ie was one of the 6 digital SMEs chosen from across the EU to share their particular business model to the EU officials.

Brian Fallon, CEO, TheJournal.ie highlighted the importance of data for the development of The Journal. “The reason we could get as far as we have gotten is data. A framework that allows continued innovation in the use of data is imperative for the group’s future development” he explained. Adrian Acosta, COO, The Journal and Suzanne McElligott, CEO, IAB Ireland accompanied Brian on the IAB policy outreach in Brussels.

Commenting on DISE, Suzanne said “DISE has been a really positive initiative facilitating a genuine engagement with policy makers at EU level. We were also delighted to hold separate face to face meetings in the European Parliament with Irelands’ MEPS including Sean Kelly, Brian Hayes and Deirdre Clune of Fine Gael, Matt Carthy and Liadh Ni Riada of Sinn Fein and Independent MEP, Marian Harkin”. “IAB Ireland’s commitment to policy remains a core principle for 2015 as we work to ensure the optimum policy environment for the Irish digital industry” .

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), today announces the launch of a comprehensive European Viewability Certification Framework. This […]

FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices […]

About IAB Ireland: IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry. IAB’s outputs are focused on research, industry conferences and workshops, training and policy outreach to […]

1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS AFTER SEEING THEM ON MOBILE IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities (June 13, 2017) […]

IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across 31 markets across Europe, including Ireland. About the Research: An online survey was used with the help of the national IAB network to ensure a representative sample across European markets. The […]

Amsterdam, 24th May – IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook, Publicis Media, Gemius and EDAA. The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced […]

Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]

Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its Board, Suzanne McElligott, CEO, IAB, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]