Summit Eye Associates made it through two rounds of a national competition to see which businesses have the most social media moxie.

The local eye care office first had to score high enough through a few local rounds of the Social Madness competition before it could advance into the national competition.

Summit Eye Associates is the only business in the Charlotte area to make it this far.

Summit is up against MB2x, a Tampa Bay, Fla., software design company. The local business was behind on votes as of 3:30 p.m. Tuesday, with 843 votes to MB2x’s 1,117. If Summit gets more votes by Aug. 5, the business will advance in the bracket and continue in the contest.

Summit Eye Associates came up with a unique way to get people to interact on social media this week.

Remember Flat Stanley — the little figure that you’d take pictures of in different places? Summit will have “Flat Iris”—a cutout of Dr. Ann Hoscheit in her Iris the Eyeball costume. Flat Iris will be posing in different places in Gaston County, and people can go on Facebook to guess her location.

“I think everybody’s sort of burnt out on the ‘Look at this cute picture of a dog’ kind of thing,” said marketing manager Darylene Finkelstein.

If Summit Eye Associates wins, so does Girls on the Run of Gaston County. The winner of the Social Madness competition gets $10,000 to donate to the charity of its choice.

Girls on the Run is a nonprofit organization that aims to build confidence and encourage health and fitness.

Winning $10,000 would go toward program scholarships for the girls and college scholarships for the graduates, director Kathleen Boyce told me.

Participating in the program costs $160. Most girls receive full or partial scholarships to offset the cost.

Some girls have been in the program for several years, then came back to volunteer or serve as junior coaches.

“They really exemplify the Girls on the Run values,” Boyce said. “We would like to make it easier for them to realize their academic dreams.”

To vote, head to Summit’s Facebook page .

Notice anything new on the business landscape lately? Business reporter Amanda Memrick wants to hear from you. Call me at 704-869-1839, send an email to amemrick@gastongazette.com or send a tweet shout out to @ AmandaMemrick on Twitter.