Knowledge Base Articles

The promotion of your company plays a very important role in your
success. Your promotions must be carried out with great care and
calculation to increase your company's exposure. Promotional products
are suitable for large and small budgeted companies as they provide a
wide variety of options. Your company can select from numerous products
and you must make important decisions based on your target audience.
These products must align with the company's available budget and the
people they are targeting.
Car and Auto Items have promotional
purpose for automotive companies that provide a wide range of products.
Most of these promotional products are given away for free with the
purchase of a new vehicle. They can also be given during the servicing
periods of your vehicle. There are a wide range of products available
like air fresheners, floor mats, head rests, tool kits, and emergency
kits, all of these are small budget products. The expensive pr

China is the world's biggest manufacturer of Christmas products.
China exports nearly 2 billion US dollars worth of Christmas products
per year with more than half going to the United States. Most of it
comes from Shenzhen in South China's Guangdong province. There are over
3,000 factories in Shenzhen producing artificial Christmas trees.
Christmas lights, ornaments and Christmas wreaths are also made here.
These items are all made from plastic and metals.
Shenzhen is on
the coast about an hours drive from Hong Kong. Before 1985 most of these
products were mass produced in Taiwan and Hong Kong where the labor was
cheap and ports were easily accessible. Taiwan and Hong Kong were not
under the strict communist rule of China. By 1985 Taiwan and Hong Kong
had developed into huge exporters and their local labor costs had
increased. They started looking for a place nearby to ship materials to
for assembly by cheaper workers. At the same time China wa

When you buy a newspaper ad, you pay several hundreds of dollars
and you are able to market yourself to a few hundred people.
Essentially, you are paying one dollar for each customer. When you
advertise on television, you pay thousands and reach a few thousand. In
this regard, you are paying about two dollars for each customer that
comes in your store. This means if you pay $4,000, you should get about
2,000 customers after the television ad. However, why spend this much
and get only a few results when you have something like promotional gift
marketing.
When you use promotional gift marketing with something
like water bottles, you are marketing your company to a lot of people
for a very small amount of money. For example, if you spend two dollars
on every bottle, and each bottle brings in four customers, you are
paying $.50 per customer, and that is much better return on investment
than through television and newspaper advertising. How can some

Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect".
Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus

With its low wages, business-friendly investment laws and immense labor force, the People's Republic of China has become the world's workshop. Not only do US mega-retailers source most of their products from China, but small shops, wholesalers, online resellers and manufacturing concerns buy from Chinese factories, as well. Individuals interested in importing raw materials and consumer goods for their operations can draw on this resource by learning a few basic customs and procedures.
Going to the Sources
Attend a trade fair to meet directly with Chinese wholesalers and manufacturers. A China Sourcing Fair takes place annually in the United States, offering buyers a up-close look at goods, including electronics, household goods, tools, toys, clothing and shoes, currently on offer from Chinese factories. This fair requires only your business card, printed with a company name, for admittance. If you have the means and desir