Transforming the store and customer experience for an omnichannel world

In an omnichannel era, shopping journeys are more complex, better informed and more fragmented, yet many physical retailers have not adapted their strategies reflect to this new reality. To compete against online pure-plays, retailers need to create richer, more personalized experiences that increase engagement with the customer and make them want to come back to their stores

What you will learn?

We explain where to focus your technology investments to achieve omnichannel excellence, through better demand planning and inventory management, for example.

We show how to use technology to transform the relationship with your customers through better personalization strategies.

We look at some of the ways retailers are transforming their stores into experiential shopping destinations that complement rather than compete with digital touchpoints.

The answer to the question is clearly “No” and even though we hear the term omnichannel a lot in retailing, the reality is that very few retailers have been able to advance their omnichannel strategy as quickly as they would like.
Most of the growth retail is coming from digital, so a retailer that cannot optimize digital commerce as a growth channel has a bleak future. Similarly, if you have yet to consolidate your channel silos, you cannot offer a joined-up customer experience that is essential for improving customer satisfaction and keeping shoppers visiting your stores.. This webinar will look at these two components of your omnichannel strategy and explain how Openbravo Commerce Cloud can help you overcome the obstacles in the path to successful omnichannel retailing.

This webinar will outline the key reasons for retail businesses to adopt cloud-based computing platforms such as Openbravo Commerce Cloud. These include: Greater business agility, lower cost and better integration capabilities.

This webinar will describe some recent developments in furniture and home décor retailing, and then explain how an omnichannel retail solution can help retailers successfully embrace these trends.

Using technologies such as Augmented Reality and AI-based visual search, a new generation of digital-native retailers want to make it easier for customers to buy furniture and home décor online and reduce the need to make a trip to a store.

This trend potentially weakens the position of traditional retailers in the furniture and home décor categories, who have been relatively unaffected by eCommerce to date. To fight back, retailers must play to their strengths by offering superior customer service, a personalized in-store experience and a seamless shopping journey that bridges the online and offline worlds.

In this webinar we argue that while the environment for retailers in the Middle East has changed in recent years, the attractions for both local and multinational retailers remain largely undiminished.

Retailers need to look at all aspects of their business if they want to achieve superior performance and a sustainable advantage. Better inventory management should be a top priority today because of the big impact it has on costs and influencing overall customer experience. By eliminating manual processes and implementing demand forecasting, you can plan and optimize inventory levels, avoid errors and the costs associated with excess or stranded inventory, and better handle new customer demands such as Buy Online Pickup in Store (BOPIS), so delivering superior customer service.

We explain how Openbravo Commerce Cloud lets you truly embrace omnichannel retailing by enabling centralized management of all customers, channels and inventory to deliver the promise of a seamless shopping experience.

The webinar looks at the benefits of Openbravo Cloud in terms of ease-of-use, scalability, security and guaranteed service levels. We explain how Openbravo Cloud leverages the strengths of world-class cloud infrastructure providers such as Amazon Web Services.

We will review in this webinar the main challenges facing electronics retailers today, such as the fast-changing purchasing habits of omnichannel shoppers, greater assortment complexity, and the growing competition from online players. To stay competitive, retailers must make a step change in agility and innovation in their retail operations, adopt greater pricing and discounting agility, and put a sharper focus on customer service.

We will discuss how Openbravo can help these retailers achieve greater competitiveness in this more challenging environment, with tools like mobile POS with integrated RFID or mobile payment options. We will explain how Openbravo can help you achieve more accurate sales forecasts and gain enterprise-wide real-time inventory visibility with advanced warehouse management capabilities from mobile devices.

This Openbravo channel provides IT and business professionals information and insights about Openbravo vision and strategy for commerce. Watch our webinars to go deeper into current retail and restaurant trends as well as to acquire a good understanding on our solutions.