David Beckham's countryside caper for Belstaff

Retired footballer David Beckham stars as the motorcyling face of luxury label Belstaff for its 2014 global advertising campaign

BY Stephanie Hirschmiller |
07 November 2013

David Beckham for Belstaff's 2014 campaign shot by Peter Lindbergh

He's already been revealed as the new face of
Belstaff
and was guest of honour at the luxury label's flagship store opening during London Fashion Week where he happily posed for the cameras wearing a glamorously roughed-up motorcross jacket.

The images, lensed by photographer Peter Lindbergh, were shot on location in Buckinghamshire - a world away from the urban jungle of Bond Street - and feature Becks lounging in a field with a glamorous black-clad coterie of fellow bikers. The concept behind the campaign was a band of brothers travelling across the English countryside with Beckham at its helm.

It was actually shot the day before the store launch where Beckham told the Telegraph's Luke Leitch: "When I first signed with Belstaff they said come up with some ideas for photographers. I had worked with Peter a few years back. And he's the perfect photographer to shoot something like we shot yesterday. It was just outside of London and for me it was one of the best shoots I have ever done."

He continued, "for me I didn't want it to stop. He's such a great guy, so professional and so unbelievably good at what he does. That's why I'd wanted to work with Peter again. He's so classic yet original too, and yesterday he shot it perfectly."

He also confessed to being something of a bike aficiondo himself: "I have a Knucklehead which I got built about three years ago. It's all different parts from the Twenties up to the Sixties. It looks as if it's going to fall apart. But it won't... I've never ridden in England, only in California and France - I'm not legal here, not yet."

But the real question was whether wife, Victoria, approved of his passion. "She's not a fan of me riding. Because we've got four children. But I'm a safe rider, I wear the right clothing - at least I wear it the majority of the time." Well, the jacket is a good start, David. He also reavealed that he's never been able to persuade Victoria to ride pillion with him.