Aerie Launches #AerieMAN As Part Of Body Positivity Campaign

Aerie wants you to (very intimately) get to know Doug, Matt, Kelvin and Devon, the four hunks part of their new ad campaign.

The ad released on Wednesday (which also stars female Aerie model, Iskra Lawrence), champions the "normal guy" and shows them going about their normal business of taking selfies, doing yoga, playing ping pong and hanging up pictures of themselves on the wall — all while wearing just their underwear.

"I don’t mind that I won’t be retouched. I feel that everyone should be comfortable in their own skin," Matt the model says in the clip.

"Oh yeah, I’ve always liked being in my underwear. It just makes me feel more free. Makes me feel more myself," Doug, played by Brendon Williams, says as he lounges on the couch.

The campaign, which has proven to be profitable for the company, is now extending its reach to include men. Why? To encourage men "to share [themselves]. ALL of [themselves]," Kelvin says as he looks at selfies of his green-underwear-clad behind.