Hotels use images to display emotions

Today the hotel industry is not just about brand loyalty. It’s also about many unique properties each of which provide guests with a different experience. To distinguish it from the rest, every hotel has to have a “USP”, or unique selling point. This can be expressed through photography, especially because photos create powerful imaginary emotions about a place. Images should display emotions, but should not be overdone. They should tell a comprehensive story about the hotel, showing design details, door locks, phones, but most importantly – people. A hotel is not a museum but a second home.4Hoteliers[pictured: Holiday Inn Batam, Indonesia; courtesy IHG]