The HP Rebrand that wasn’t (yet)

I had set this aside months ago – when I first saw it – so that I could do a proper write it up. Unfortunately Armin Vit at Brand New beat me to it, writing it uptwice(!) a couple of weeks after I first saw it. Nevertheless, this rebranding project is worth sharing, and I’m sure you’ll appreciate it as much as I did.

Moving Brands has really pared down its original case study from what I saw up there, which is a shame. That’s not to say I don’t understand – it kind of blew up for a while there, and the brand manager at HP probably had a few sleepless nights over all the hubbub. This kind of work is usually kept pretty close to the chest, and I’d guess HP is feeling a little exposed.

Nonetheless, the work that was available is really, enviably nice. Here’s a small handful of shots that I grabbed before they disappeared. Hopefully if someone from either HP or Moving Brands sees this, I won’t get into too much trouble.