Wednesday, November 16, 2011

• There will be a random selection where each influencer will be provided a selection order from one (1) to twenty (20), the total number of influencers participating.

• The first day of the game, Nov. 14 at 9 a.m. ET, the first influencer will be sent a digitally embroidered Crown Royal bag (example mockup image below). Since they are the first person, they will not have a choice on whether to open it or not. The bag will be accompanied by a photo and description of their gift for the influencer to post on their site, Tweet about and include in a Facebook update. Remember, other than the bottles of Crown Royal (see Misc. below), you will be receiving two of each gift – one for you and one for a lucky adult reader (21+, to be distributed however you deem fit), so they should be very interested as they have a shot at winning too!

• After each gift is opened a group e-mail will be sent from PassTheCrown@taylorstrategy.com to all participating influencers alerting them which influencer received (or stole) which gift. This note will also serve as a daily reminder of which day you will be selecting on.

• The next morning, suspense will start to build as the second influencer will receive a clue to their gift via another digitally embroidered bag that the influencer will post to their site, Tweet about and include in a Facebook update. The goal is to engage your readers and followers to see what they think is in the bag and provide feedback on whether you should open it and discover what gift is inside or steal the present opened by the first influencer.

• You will have until 4 p.m. ET that day to obtain feedback from your readers and let us know your decision. If you decide to open the bag, we will send you a photo and description of the gift for you to share with your readers. If you decide to steal the gift from the first influencer, we will send you a photo and description of that gift and alert the first influencer that their gift has been stolen. We will then send the first influencer the gift that was contained in your bag. If the influencer does not respond by 5 p.m. ET they will automatically keep their bag and open the gift.

• Again, a group e-mail will be sent from PassTheCrown@taylorstrategy.com to all participating influencers alerting them which influencer received which gift and who stole what from whom.

• The process will continue throughout the program until all gifts had been distributed. Upon completion, the influencer with the first pick will be given the opportunity to steal any gift for the last time. Once the first person goes for the last time, the game is over and all of the gifts will be mailed.

Here is my hint photo:

So, do I keep it or trade for some of the other prizes?

Custom bags are available available to adults (21+) on www.CrownRoyal.com for $9.95 and feature a max of 40 characters – perfect for the person who says it short and sweet. Or, your readers can personalize a Crown Royal bottle label – for free.