Hip Hop Architecture

Kanye West - Seven-screen pavilion by OMA

Kanye West's first short film was shown on seven cinema screens surrounding the audience inside a pyramid designed by architects OMA at the Cannes Film Festival in France yesterday.

Located along Palm Beach, the pyramid’s canopy is hemmed to open up a
panoramic backdrop of Cannes and the Mediterranean while creating an
effect of levitation above the red carpet. Filmgoers ascend into the
pyramid along a continuous red carpet that widens into the 200 seat
auditorium. OMA worked with Cannes-based production team Ar’Scene to
design an optimized triangular steel frame to accommodate the pavilion’s
unique technical requirements.

“The pyramid subtly distinguishes itself from the context of white event
sheds in Cannes while achieving a structure able to suspend the complex
screen, sound and projection installations,” partner-in-charge Shohei
Shigematsu commented. “We are excited to be involved in developing this
prototype for a new cinematic experience, together with other creative
entities."