Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,

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Presentation on theme: "Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,"— Presentation transcript:

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Public Service Ads What are they?

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A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. advertisement

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The goal of a standard advertisement is to sell you something… A PSA is different. It doesnt sell a product.

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The goal of a public service ad is to improve peoples lives (to improve the public interest.) A PSA attempts to do this by raising awareness of an issue, affecting public attitudes, and potentially stimulating action.

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Here are some examples of PSAs. What are they attempting to do?

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Your Turn You will be making a PSA campaign of print ads. Your target audience is people your age. Your challenge: find a issue that has a strong impact on your peers. You will be creating a message intended to improve the health and/or self-respect of your peers.