The Brand

OUR STORY (HOW SLIPPERS BECAME COOL)

Once upon a time, everyone shuffled around in slippers with ears, characters, or frayed holes (because they'd never found another pair they liked). At Christmas, people opened new pairs of novelty slippers and pretended that they were delighted. Then they ate boxfuls of festive chocolates to cheer themselves up.

In 2007 everything changed. Bedroom Athletics arrived - with the Marilyn. Cosy, cool, and quirky, the Marilyn was a slipper boot with a faux fur exterior and real suede sole. The Marilyn shot to the top of everyone's Christmas list. Style magazines raved; John Lewis stores were stampeded; and the Marilyn sold out.

Bedroom Athletics was catapulted into the limelight by this now-iconic design. It's been imitated and reproduced, but never with the original attention to form and fit. We spent time developing the Marilyn slipper boot so that it would wear beautifully and stay comfy for ages. The Marilyn was the only desirable choice in the slipper department. It reinvented the slipper as something that stylish young people would want to wear - and be seen in. It fit into a long-empty niche and made our business overnight.

WHAT'S NEXT?

Bedroom Athletics has extended its collections to include gorgeous lounge pants, rock 'n' roll slipper boots for men, and - the latest craze - glamorous, sublimely comfortable Onesies. We've stuck to our original principles. We think that loungewear should be stylish, desirable, and well-made. Customer feedback shows that ours stays gorgeous wash after wash. Pick up a slipper in your hands and test the thickness, the softness, and the stitching. We're committed to real quality. Every Bedroom Athletics product will give you a reason to buy it.

Bedroom Athletics is an innovative and forward-thinking brand. Get our news - and exciting competitions - by joining our page on Facebook and by following us on Twitter. We're working on exciting ideas like British collaborations. Bedroom Athletics is now available in more than 20 countries. In the UK, you can browse our collections in a wide range of high-street retailers.

GIVING GOOD SERVICE

Your parcel won't be despatched by camel or presented in poorly taped brown paper. We aim to dispatch the next working day (and usually do). Delivery takes 3-4 working days after that. All our slippers are gift-boxed, making them perfect for giving away (if you can bear it). And don't forget that our very friendly and genuine Customer Service team is available if you have any problems. Online shopping made simple.

COMMENTS OR IDEAS?

Get in touch! We depend on customer interaction to gauge responses to new collections and decide what we should do next. You're our heart and soul - and the future's in your hands. If you have comments or ideas for Bedroom Athletics, especially if it's something you think we should be doing, please get in touch with our customer service team in Wales. Visit the Contact page to get started.