A blog for students of Professor Kagan's internet course to comment and highlight class topics. From the various channels for marketing on the internet, to multimedia and e-commerce business models, anything related to the class is fair game.

Monday, September 28, 2015

Grab the chance when buy buttons in social media take over

Instagram and Pinterest,
originally as social networks, have both launched “buy button” to expand their
functions and make more profit by cutting out the middle man and letting users
directly buy from the App.

Take Pinterest as an
example, as many as 93% of its users plan their purchases with the platform
after searching on it. This is a large opportunity for brands, because it means
a new advertising avenue and also budget-friendly. This is also a challenge for
marketing in this quite new area. I think companies first should try its best
in presenting carefully designed pictures. Secondly, SEO inserting in the
pictures should be paid attention to. SEO for traditional search engine such as
GOOGLE are already mature. However, “SEO” for social media need to be explored
more. Last but not least, companies are better to keep itself surrounding
everyday hit and dig the relations to always make the products in front of the
public.