THE BALANCING ACT

I used to say that no matter how big or how small, every project we do is about juggling three balls: Technology, outreach and content.

I was out for wine at lunchtime with my cohorts and money people, Sandy & Rovin, and scribbled out the beginnings of what will be our new business plan. Now these worlds collide into one integrated organism. At the centre of our universe — is data. OK how geeky, I am sure many think — but it's not really about data per se, but tools to start conversations. What brought this on? We are seriously thinking about a web-rebuild for our campaign microsites, all held together by the Hello Cool World back end.

For a while now most of our campaign projects utilize the Hello Cool World template for a microsite. This way, we can have the technology ball in the air, while we build our clients content and do outeach. Which makes a budget spread further.

But for some time now we've wanted to build new features... and so the journey begins.

Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.