Alpha Media selects Steak to manage paid search for Maxim, Blender

Alpha Media Group has selected Steak to manage its paid search marketing campaigns for the men's lifestyle magazine Maxim and the music magazine Blender.

“We're delighted because they're two great publications,” said Chrysi Philalithes, launch managing director, Steak New York. Previously, the paid search campaigns for these titles were managed in-house, she said.

According to Steak, Mark Schwartz, the search agency's new VP of business development, closed the combined Maxim and Blender deal.

The two magazine titles, which are owned by the Alpha Media Group, have a combined readership of 15 million, according to Steak. Maxim Digital also has five million unique visitors each month, the agency said.

Publishers, in general, have been using search to drive new traffic to relevant stories and topics, Philalithes said. Publishers are increasingly embracing search, she added.

The Alpha Media Group did not respond to a request for comment by press time.