Atari filled for Chapter 11 bankruptcy protection in January but it appears the game publisher's attempts to get someone to buy the entire company in one shot have failed. Now The Wall Street Journal reports that Atari will offer its various assets, including the Atari brand name itself, in a series of separate auctions in July.

The report says that Atari is looking to raise a total of at least $22.2 million in their various auctions, each with a separate lot of game assets. If the auctions are approved by the courts, Atari will start the minimal bid for the company's well known brand name at $15 million.

The rights to Atari's various game franchises will also go on the auction block. They include the Test Drive racing franchise with a minimal bid of $1.5 million, while the RollerCoaster Tycoon rights will have a $3.5 million bid. The classic RTS series Total Annihilation is also among the IP up for sale. Its price starts at "just' $250,000.

Atari's process sounds like it will be similar to what happened to THQ earlier this year. That now defunct publisher sold off its various assets in chunks to a variety of game developers and publishers.

Sega should re-release the Genesis with improved graphics, and one ROM containing all their popular games. I think it would be popular (if it's low cost). And it should be Linux based allowing open development/internet connectivity.

Sega should re-release the Genesis with improved graphics, and one ROM containing all their popular games. I think it would be popular (if it's low cost). And it should be Linux based allowing open development/internet connectivity.

You can already buy their most popular stuff on Steam, whats the point?