We can understand the frustration hoteliers have with business booked through an OTA. Not only do you pay hefty prices for one reservation, but OTAs don’t share the customer’s email address when it arrives in your PMS, barring you from digitally remarketing to these customers later.

But, there’s an extremely easy solution to this. Smart hotels simply ask the guests directly for their email address and give them a good reason to do so.

Here are a couple of ideas. Ask for the guest’s email address to:

Receive an email receipt of their stay.

As a log-in for Wifi.

To send them exclusive deals for future stays.

The bottom line: Don’t let an OTA guest walk away without collecting their email address. That is the only way you can market to them in the future and stay on their radar for other travels.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

“I believe that what Tambourine offers is the future of the agency business and that they have a unique understanding of what hotels need in today's market. Tambourine will make an immediate impact on your business.”

“After an extensive global search amongst the leading hotel marketing firms, we are confident to have selected Tambourine as our marketing partner... Their unique combination of advanced ecommerce capabilities, paired with a strong understanding of high-end luxury branding, have made them a perfect fit for our needs.”

“Tambourine is one of the most innovative companies in the digital marketing space... their adaptive capabilities to emerging technology has separated them from their competition and has proved to us why they are an instrumental resource to long-term success.”

“Before Tambourine came on board, we had three separate vendors which affected our ability to get to market quickly and drive the bottom line. In my 20 years of hospitality experience, I have never seen a firm that brings creative, hotel knowledge and technology together like Tambourine.”