5 Tips for Making Your E-Commerce Website More Successful

While online commerce gives you the
opportunity to enjoy a global reach when it comes to building up your audience,
it can also be very challenging to outrank the competition. Getting enough
traffic to your website is one thing, but increasing your conversion rate is
quite another matter. You may have thousands of unique visitors coming to your
website everyday due to having an ambitious marketing strategy in place, but if
your conversion rate is too low, and not enough people are actually buying your
products or services, this statistic is largely irrelevant.

On the other hand, a website which is well
designed will help you to sell more. It needs to offer useful content of a high
quality standard and a user-friendly navigational system which works across the
ever -increasing variety of different platforms. The following five tips will
help you to improve your e-commerce website not just to increase your traffic,
but more importantly, your conversion rate.

1 – Ease of Use

People tend to leave a website within a
matter of seconds if its navigational features are not immediately clear. Good
navigation is one of the most important aspects of all, yet in spite of this,
many designers get it wrong. It is also essential in this day and age to ensure
that your site is easy to use across different platforms. Ideally, your website
should be able to automatically adapt to different screen resolutions and sizes
so that it looks great and maintains its ease of use on mobile browsers as well
as desktop browsers. You can achieve this by using responsive Web design
techniques or even providing a separate mobile version of your website.

2 – Good Performance

Web users aren't exactly known for their
patience, and if they stop to visit your site only to be greeted with poor
performance, they will leave quickly. If the most important content on your
website doesn't load within a few seconds, the majority of your visitors will
click the back button and never return. Website performance is largely down to
two things – your hosting company and the design itself. Too many graphics,
poor coding techniques and excessively elaborate themes and design styles will
all slow your website down. Sometimes, however, your hosting company might be
the problem, in which case it is definitely time to find a new one.

3 – Quality Content

Content is the most important thing of all
on the Internet. People browse the Internet to get information, not to view
advertisements and sales pitches of their own volition. If they are visiting
your website, they will want to find out more about your products and services.
They will want to see specifications, user guides, reviews and detailed
information about what you are offering before they will be willing to part
with any money. Avoid copywriting mistakes above all – few people have any
patience for blatant spelling and grammar errors or content which is clearly
poorly researched. Quality content will help to earn trust, ultimately building
up your brand image.

4 – Content Diversity

People usually don't want to be confronted
with a wall of text when they want to find out more about a product or service.
While textual content is undoubtedly important, you should not rely on it
entirely. People are far more likely to purchase a product if they can see some
pictures of it, or better still, a video. Provide thumbnail images in order to
keep your site's performance up-to-scratch. People can always click on them to
see a larger version. Ensure that the full versions are high in resolution and
quality, giving a thorough impression of the product in question. The video
medium is also great for demonstrating, reviewing and explaining how to use
products.

5 – Excellent Security

In spite of the fact that e-commerce has
been mainstream for years now, a lot of people are still understandably anxious
about providing things like personal information and payment details online. If
your e-commerce website falls victim of a hacking attempt, you could end up
losing customers in droves. To help prevent this from happening, use a secure
e-commerce platform with an impeccable reputation and the very latest security
features. All e-commerce websites need to use SSL (Secure Socket Layer)
encryption as well. It is also wise to avoid storing full credit card details
and other sensitive data in your site's databases.

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