This will be the first time the Yum
Brands chain will appear in the Super Bowl since 2010.

The ad will be created by Deutsch LA, which famously made VW's
"Little Darth Vader."

Even though DraftFCB is still Taco Bell's official lead agency,
Draft told Ad Age that "When Deutsch presented a Super Bowl
concept within the 'Live Mas' framework, our extended client and
agency team got to work." (Deutsch, Amusement Park, Martin
Agency, and Weber Shandwick are all part of a Draft-led
Interpublic Team that works on certain projects.)