Coolest thing about the list? It drew me back to NowPublic for the first time in months and I really like the re-design. Last year NowPublic’s partnered with AP and more recently, believe it or not, NP acquired Guy Kawasaki’s Truemors. Most attractive about their redesign is the dynamically updating homepage… much more inviting as a reader and contributor.

UPDATE: Sean Bonner wrote a great post exposing the true annoyance of such link-baiting tactics as engineered (in this instance) by PR firm morris+king to exemplify how filling a page with self-referential links (all of the names on the list refer not to that individual’s web site, but to a nowpublic.com member page, created especially for this campaign) and baiting such “influentials” to spread the word and linkylove spam is ugly and should be seen through. THIS is where the rel=”nofollow” comes handy. By adding that tag to the end of a URI, search engine robots and crawlers are flagged to not weigh the reference of a hyperlink to the rank or relevance of the destination.