Programmatic Advertising

How does programmatic advertising work? Watch our short video that explains this additional source of reach and revenue for associations.

Benefits of Programmatic Advertising

Maximize Non-Dues Revenue

Drive Member Engagement

Improve Relevance

Why Programmatic Advertising?

Programmatic advertising is the use of automation in buying and selling of online media, which allows advertisers to purchase impressions of users specific to their target audience. Interested advertisers engage in real-time bidding on available impressions on your website through live, online auctions. These auctions are conducted through programmatic ad networks and exchanges.

As an association, you have mountains of valuable industry-specific data through your online sites. Your website, online career center and other online properties can be a catalyst for bringing suppliers and customers together within your industry. Naylor helps your association put your website data to use by connecting you to these programmatic advertising networks and exchanges.

Remain the central connection for suppliers and customers within your industry by embracing this evolution of digital advertising.

Naylor offers three distinct benefits for associations to drive new and amplified non-dues revenue through programmatic advertising and retargeting:

By connecting an association’s ad inventory on their main website, magazine website or online career center to Naylor’s programmatic ad network,

Throughretargeting campaigns that connect advertisers with members and site visitors across the web after they leave an association’s site, and

By allowing associations to use retargeting to market to site visitors with distinct messages about membership benefits, events and other key activities, turning programmatic advertising into a membership engagement and growth tool.

Naylor handles the hard part.

We reach out to businesses interested in being part of your association’s website while managing your ad and data inventory on your behalf. Working with Naylor to leverage and grow your digital audience through programmatic advertising on your association’s website, and beyond, maximizes your non-dues revenue potential.

Naylor has the resources, sales expertise, technology and relationships within the programmatic ecosystem to successfully implement and manage programmatic advertising for your association. With Naylor, your association can offer your suppliers programmatic advertising quickly and with minimal staff time.

*88% of B2B marketers are currently buying or selling advertising programmatically according to a report conducted by Dun & Bradstreet and Adweek BrandShare.

Discover the power of programmatic

Contact one of Naylor’s programmatic advertising experts for a consultation
about your association’s potential to serve members better and earn more revenue.