Back to Basics. If You Can’t Send an Email, What Can You Do?

Sending email is easy, just “hit” send – and you’re done. Right? Wrong. Sending email is easy only if you don’t care about your message actually arriving in the inbox. You know those messages that just never show up or the ones that end up in the Junk or Bulk folder? For an individual it’s a minor annoyance but for a business it’s a potential crisis – especially if email is the primary (or only way) you communicate with your customers. What if tomorrow 20% of your customer emails failed to arrive as planned? What if they were triggered, transactional messages like payment notifications or a status alert? Or a legally required email like a privacy policy update?

Email delivery failures are an every day occurrence for most businesses – whether you know it or not. (Little known fact: more than 20% of commercial email fails to arrive in the inbox.) The key to managing these failures and preventing them from blossoming into crises is access to the right information, tools and expertise. As we’ve discussed many times on this blog, managing a commercial-grade SMTP outbound email server is not an easy task. You’ve got to be on top of everything from your authentication records on all three protocols, know how to interpret bounce codes and manage your bounce rates, know the delivery rates on your IPs – and much, much more. Of course you need to do this while also running your business and providing your users with the best possible service and experience. There is an easier and better way – why not switch to a hosted SMTP service like SendGrid? The benefits are clear:

• You’ll save time and money by focusing your resources on your core business rather than on figuring out if your email campaigns are arriving as intended.

• Integration with SendGrid is fast and easy – it just takes a few minutes to hook into our powerful API’s and voila’ you’ve got the assurance of a professionally managed infrastructure.

• Once you’re set up you’ll gain instant access to our powerful suite of analytics. You’ll know immediately if there is a problem with any of your mail streams – and with our team experts ready to help you’ll be able to take immediate action.

Author: Carly Brantz

Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.