The watch went on sale April 24, and Apple CEO Tim Cook, as you might expect, has been upbeat about its progress. He said in July when the company released its third-quarter earnings that in the Watch's first nine weeks, it sold better than the iPad did in its first nine weeks. So there's that.

But a new report by 1010Data, a company that anonymously tracks the purchases of millions of online shoppers, sheds a bit more light on Watch sales. And the news is good for Apple.

1/

Apple Watch is the revenue leader in the overall wearable category with 42% of total revenue. Fitbit has 31%. Motorola, Garmin, Jawbone, Polar, Pebble, and Samsung combined have 15%.

Apple

2/

Fitbit, however, commands total unit sales in the overall wearable category, accounting for 35%. Apple is No. 2 with 11%.

Fitbit

3/

When it comes to smart watches specifically, Apple rules in terms of revenue. With its more expensive watches, it has nabbed 88% of the market.

REUTERS/Mike Segar

4/

With its more affordable $400 price, the Apple Watch Sport 42mm Space Gray Aluminum Case with Black Sport Band is its best-selling unit.

Apple

5/

Online shoppers are mostly buying their Apple Watches directly from Apple.com. Apple.com accounts for 80% of total dollars spent on smart watches. Amazon Direct accounts for 9%. Amazon Marketplace makes up 5%, and Best Buy has 4%.

Apple

6/

Apple wasn't included in the activity tracker category, however, because people are buying it for a lot more than that.

AP

7/

Fitbit is still the leader in activity trackers in both dollars and units. For the first six months of 2015, Fitbit earned 62% of total dollars, followed by Garmin at 7%, Jawbone at 5%, and Polar at 4%.

Amazon

8/

The best-selling activity tracker online in the first half of the year is the $149 Fitbit Charge HR Wireless Activity Wristband.

Flickr/Kārlis Dambrāns

9/

Not surprisingly, Amazon is the king of selling the lower-cost activity trackers, with 72% of the market (55% Amazon Direct, 17% Amazon Marketplace). Online sales at Target and Walmart are about 4%.