The film features CGI views of the Savannah and a heart breaking message. The end of the video calls out for viewers to help stop poaching.

On the WWF website visitors can sign a pledge to stop wildlife crime.

WWF wrote on its site: "Ending the illegal wildlife trade is one of the most important and urgent parts of our work.

"The support of our members helps our work with TRAFFIC, the wildlife trade monitoring network.

"Together, we’re helping train rangers and law enforcers, deploying new technology, working with local communities, tackling consumer demand for wildlife products, and working with governments to change legislations.

"The illegal wildlife trade is a huge international organised crime, and the methods used by poachers and smugglers are becoming more and more sophisticated. It’s threatening to undo decades of conservation work."

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