Investing in Vendor Relations

As companies rely more and more on preferred meeting suppliers to help support their business goals and strategic vision, establishing partnerships with these vendors is becoming paramount for success. That means tossing aside the traditional view of the customer/vendor relationship and treating suppliers more as business partners with a vested interest in the success of the event as well as the overall corporate goals.
Sound like a lofty ambition? Perhaps, but at Novartis Pharmaceuticals ...

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