“We know shoppers are increasingly looking for more informed choice and simple signposts to traceable, safe and responsibly produced food, which is why we are looking to extend the remit of Red Tractor. Increasing confidence in Red Tractor and the entire UK food industry is vital, particularly as we approach Brexit.”

It follows news of Red Tractor announcing its new £1.5m national TV campaign, supported with print, digital and in-store activity. The campaign launched on 12th September.