Fall 2009 Takes Proenza Schouler Back to Its Roots

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Fall 2009 Takes Proenza Schouler Back to Its Roots

>> Designers have been dealing with the possibility of flagging Fall 2009 sales in different ways — some have opted to stay close to their brand identity, and some, like Marc Jacobs, have ignored it all and gone full steam ahead with whatever they were feeling. Jack McCollough and Lazaro Hernandez look to be in the former category, in that instead of innovating and experimenting with new looks and shapes like they have for the past few seasons, they have gone back to their Fall roots — bustier dresses, tailored pieces, and coats in dark colors and jewel tones. Not to say that it means the brand has become stagnant — the set of looks with crushed velvet jaggedly intermeshed with sheer panels will definitely sell in the right crowd — the one Proenza is aiming for anyway — and the PS1's next iteration as puffy oversized clutch is sure to create as much fervor as its predecessor.*image: source