The company’s new “Showrooms of Excellence Program,” anounced at April’s K/BIS, represents an effort on behalf of VitrA USA to extend its reach to showrooms “by reinforcing its long-term commitment to the market by building strong and lasting partnerships in the industry.”

“We want to support showrooms throughout the nation with distinct displays, as well as educate others on the importance of good design,” said Akgun Seckiner, v.p./plumbing for VitrA USA.

With the introduction of the new program, VitrA USA said it is seeking to “support the highest quality of showroom representation, while at the same time branding itself in various showrooms with an array of different product lines.”
In addition, the program “will reward the loyalty of showrooms” to VitrA and its products.

In order to be classified as a Showroom of Excellence, a showroom must meet the following criteria:

Platinum Level – the showroom must contain four suites, two furniture pieces and four pieces of CounterWare.

Gold Level – the showroom should have three suites, one furniture piece and four pieces of CounterWare.

Silver Level – the showroom must feature two suites and four pieces of CounterWare.

Additional information is available from VitrA USA at 877-65-VITRA, or by visiting the Web site at www.vitra-usa.com.