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Three easy payments, and one fuckin' complicated payment! We ain't gonna tell you which payment it is, but one of these payments is gonna be a bitch. The mailman will get shot to death, the envelope will not seal, and the stamp will be in the wrong denomination; good luck, fucker! The last payment must be made in wampum!

I had a dream the other night that I went to the movies with my girlfriend and Mitch Hedberg was there. He walked over, introduced himself, and walked off with my girl. I didn't even care, I was just happy to meet him.

The user who uploaded the video said it best: "Most of the clips were filmed during Google IO, when reporters are flying in and staying in hotel rooms - there's just no knives around Moscone Center; and certainly not in their luggage."

Aaron stands out as particularly retarded. Not only is he using a stupid collar stay thing, he doesn't even try to pierce the tape with the pointy end. Looks like he has never opened a sealed box before.

Humans savouring one of the most cutting edge piece of technology that has seen the face of this planet, yet struggling to open a cardboard box with a couple pieces of tape on it. I wonder how we can even manage to use computers at all.

I like watching unboxing videos specifically because they are, well, kinda boring. The soft, droning narration, the small taps, crinkles, and clicks, they all help me relax. Unboxing videos have done for me what thousands of people waste money on with sleeping pills.

To see exactly what's included. Let's say you are shopping for a PC case and you want to see if it comes with zip-ties or lets say a USB 3.0 internal header adapter. On Amazon or Newegg that information is not freely available. Often times manufacturers forget to include it on their sites. So, you watch the unboxing of the product.

If it's a good unboxer, they will document some of the features of the case (or product). This is extremely helpful when buying a product and lets you get some information about it from someone who knows what he is talking about.

From a packaging design standpoint, the box should be sturdy, attractive, informative, tamper resistant, and allow easy opening. It appears to be sturdy and attractive. The outer sleeve has specs and pictures so it's informative. The difficult part is making it tamper resistant without making it too difficult for the owner to open. I'd say Google went leaned to far towards making it tamper resistant at a cost of ease of opening.

Additionally, the tight tolerance of the box lid creates a vaccuum inside the box when trying to open it. They should have put a small hole on the lid to allow air in. This would have alleviated the suction but would not have reduced the structural integrity.

Actually that's not true at all. As a designer I can tell you that if a product is thought through from start to end it would create less waste and more useful products. Packaging is one of the biggest waste in our consumer driven society, so it should be well thought out not just for branding reason, but for environmental one as well.

EDIT: Not even sure what happened... I've never even seen that video before. Here is the one I intended to post. I feel even worse for incongruously replying to someone who apparently doesn't like nonsense.

Some people are poor and want to experience Christmas every morning without going into debt. Some of the boxes are really great. They look nice and also if you ever need to sell it then hey there's the box it came in, you just got more money for having it.

I notice many here mention they like to just rip the mofoing box to pieces, but that makes no sense. What if you got a defective product and have to take it back to the store or send it back? You're basically stuck looking like a jackass walking into a store with what appears to be a shredded amalgamation of what used to be a box and try to explain to the returns department that the malfunction wasn't your doing.

The box reflects how much the company cares about their product. Anyone who really cares about something they make will put thought into every detail, including the box it comes in and how the consumer is introduced to the product.

Clearly the product is what is most important. But it is a indication of how much care they put into their product and how proud they are of it. A world class producer of consumer products doesn't want their products to be boxed sloppily for the same reason that a world class chef wouldn't want his or her meals served on thin paper plates. Presentation counts.

The only reason you don't sloppily pack a product in a box is that it could be damaged.

The reason you make packaging minimalistic is that materials cost money, and you'd rather put money into the product not the box. Surprisingly, this leads to elegant designs.

Case in point.

The best equalizer I've ever owned comes in a generic brown cardboard box. It protected the device perfectly, and product info was simply printed onto the cardboard like a pizza box might have a design on top.

The WORST joystick I ever owned had ton's of slick packaging and pretty graphics all over. Nice shiny faced cardboard.

I get suspicious when the packaging is ultra spectacular. I've talked with people who do packaging design, and they know that you trust a pretty box more then a regular one. They can and will take advantage of it.

That's not necessarily true. If there are 100 engineers on a given product, adding 10 more doesn't make the product 10% better. At some point, the process reaches a point of diminishing return. Those 10 engineers, or 10 designers, or however many people that resource can get you, can add value to a product in other ways.

Personally, I think that each hour spend on the boxing that could have been spend to improve the product itself is badly allocated.

If the people designing the product are designing the box, you're not allocating resources effectively. If you can't bother to allocate resources into the design of the container the product comes in, you aren't allocating resources efficiently.

You are thinking of consumer electronics as solely technical products. But they're also aesthetic products. The aesthetic experience, from the design of the product itself to how it is presented, displays the level of pride a company has in what they make.

The idea that the pride a company takes in its product is measurable by the packaging is rather ridiculous, as is the idea that one should be worried about said pride as suggested by said packaging as one removes it to get to the product it is meant to protect in shipping.

Wow...tape. I'm amazed, I kept waiting for the tricky part, but cutting tape seemed to be the hard part. They should make american prison cells out of tape, seems to be too hard for them to figure out.