AB 071: Ending The Awkward Elevator Ride One Screen At A Time

June 23, 2016

Every morning thousands of Americans walk through an office lobby to an elevator where they spend anywhere from 30 seconds to a minute standing still. It’s one of the few times during the day where office employees are truly a captive audience. My next guest’s company has learned how to maximize their impact with that audience by putting over 10,000 screens streaming content in elevators across the country. Scott Marden, CMO of Captivate, joins Jeffrey. This episode is sponsored by Dunkin’ Donuts.