CLIENTS

HMY: business intel & new tech for retail success

We live in a new digital era shaped by globalization and demographic changes. Technology allows us to connect to the world like never before. The leading shoppers are the Millennials, the first digital-native generation, which are influencing the present and will be shaping the future. User & consumers want a better shopping experience; retail operators that engage and delight will succeed. Brands & retailers are going omni-channel and retail is evolving into a seamless experience.

SERVICE DESIGN

CUSTOMIZED SOLUTIONS

TIMELY RESPONSE

COST EFFECTIVNESS

GLOBAL PROJECT MANAGEMENT

GLOBAL PROJECT MANAGEMENT

THE DIGITAL ERA

In the digital era, the store may change its position within the shopping process from the end to the beginning. Shoppers still go to the store, experience the brand and engage with its products and representatives. They can finalize their transaction, in-store, physically or digitally, or via e-commerce from any location. Online interaction can also be part of the initial customer journey, mostly through mobile devices.

The digital-era store makes the space public (show-rooming vs. web-rooming) and customer-centric, generating innovation. The sale area changes from a commodity to become a service tool, generating experience. The shoppers’ interaction goes from transactional to transitional, generating engagement. Innovation, experience and engagement turn the shopper into an active buyer.

We help you to be more effective

Our tech solutions help improving your brand awareness and positioning through storytelling, show-rooming and in-store communication. In addition, they enhance the global environment, the promotional areas and the information points in your retail space.

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Product Highlight

Our tech solutions help maximizing impact and enhance shoppers’ experience through changing scenography, dynamic rituals and sensory stimulation. In addition, they allow for price/product comparison, peer reviews and virtual trials. All of these are key purchase drivers.

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Integrate our additional solutions into your project!

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