GreenPages' Cloud Management Service Is Gaining Momentum

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GreenPages Technology Solutions CEO Ron Dupler Monday said that more than 120 customers are already running the company's breakthrough Cloud Management as a Service (CMaaS) platform.

"We are seeing a tremendous thirst and need in the market to rationalize and help integrate public cloud and manage across public and private clouds," Dupler told 110 IT professionals in his keynote address at the SP500 technology service powerhouse's 17th annual technology summit at the Sheraton Harborside in Portsmouth, New Hampshire. "Our future is about hybrid cloud enablement."

Dupler has made the GreenPages CMaaS product, which was brought to market in January, the centerpiece of an ambitious five-year plan to build a $300 million business. He forecasts CMaaS will grow at an astronomical 857 percent rate over the next five years. That is expected to drive GreenPages annuity-based services from just $7 million today to $60 million in 2018.

"We are showing customers what it means to be a consulting and integration firm in the hybrid cloud era," said Dupler. "We want to be the best hybrid cloud era consulting and integration firm."

The demand for the CMaaS offering is so great that GreenPages has set up its LogicsOne consulting and virtualization organization as a separate brand to make the GreenPages CMaaS platform available to other solution providers, ISVs and OEMs through a LogicsOne model.

"Our message to them is we are open for business and want to speak with them," said Dupler. "You have companies stuck in the traditional solution provider space today, and they don't have the wherewithal to move their customers to the hybrid cloud. We can provide them a fast path to the hybrid cloud world with consulting, management and integration across both the public and private cloud worlds."

LogicsOne is already working with large and small solution provider organizations looking to add hybrid cloud enablement to their services mix said Dupler. The GreenPages CMaaS momentum comes with intense cost pressures on traditional IT driving a massive shift of corporate workloads to public clouds, said Dupler in an address titled "The New Normal: The Big Shift Is Underway."

Some customers are going so far as looking to move everything to the public cloud, whereas other customers are moving more slowly, looking at applications on a case-by-case basis, said Dupler.

One sign of the public cloud momentum: IT professionals see 50 percent of IT workloads moving to a public cloud in three to five years, according to a survey by market research firm IDC in 2012. That's a big change from 2011 when IT professionals expected only 30 percent of IT workloads to move to the public cloud during that same period.

Kittery, Maine-headquartered GreenPages, No. 153 on CRN's Solution Provider 500 with $110 million in annual sales, has made a massive multimillion dollar investment over the last five years to help customers move to the cloud. Now GreenPages is focused squarely on helping those customers manage hybrid cloud environments.

NEXT: GreenPages Next Cloud Management Move: A Brokerage And Governance Service

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