Kate Hudson has become the latest celebrity to join forces with WW — formerly known as Weight Watchers — but fans of the program are outraged that its new ambassador is someone who has 'been fit her whole life.'

The 39-year-old actress joined WW two months after giving birth to her daughter, Rani, and while she has been candid about wanting to shed 25 pounds, many people feel there is a stark contrast between having to lose baby weight and struggling with overeating.

Kate opened up about her reason for joining the wellness brand during a FaceTime call she had with the company's spokesperson and partner, Oprah Winfrey, explaining that she is doing it for her family.

Spokesperson: Kate Hudson, 39, has been named the new ambassador for WW — formerly known as Weight Watchers. She's been open about wanting to lose 25 pounds of baby weight

Candid: Kate opened up about her reason for joining the wellness brand during a FaceTime call she had with the company's spokesperson and partner, Oprah Winfrey

Criticism: People have been taking to Twitter so slam WW for choosing an ambassador who has 'been fit her whole life' and is only trying to lose baby weight

Fury: Many people are angry at the decision to hire Kate, because she never appears to have had an issue with her weight, and regularly shows off her trim figure and abs online

'My why really is my kids, my family, and longevity and wanting to be here as Iong as I possibly can. It's really about the holistic approach to wellness,' the mother-of-three said.

A video of their conversation was shared on Instagram and Facebook on Sunday, prompting a barrage of comments criticizing Kate's involvement in the program.

'Why the hell is Kate Hudson doing WW?!!' one Facebook user asked. 'Come ON people!! And don't give me any of that "wellness" bulls**t. This is a weight loss program and Hudson is in it for the cash.'

'Losing weight after having a child is different than losing weight due to a long span of overeating,' another woman added, noting that Kate will lose the baby weight whether or not she is following the points program.

Weight Watchers has rebranded itself as WW earlier this year and now uses the tagline 'Wellness That Works,' but some argued that it should remain a diet-focused program that enlists more relatable ambassadors.

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Bumping along! The actress documented much of her pregnancy online, regularly sharing images of her growing belly

'Unrelatable': Kate, pictured after her first two pregnancies, is not known for her struggles with fluctuating weight, and even heads up an activewear line, Fabletics, which she also models for

'Trying to be positive about the changes and all the new ambassadors, but to those of us, trying to lose weight for many reasons, to see "ambassadors" that are thin and fit does nothing to help up,' explained one Facebook user.

'We need positive role models who have walked in our shoes, not perky, thin actresses with an exercise clothing line or fit boxers who don't look like they ever struggled with weight.'

One woman said that the changes have prompted her to leave the program despite already being a lifetime member.

'We do not need celebrities talking about weight loss,' she said. 'They have chefs and personal trainers. You can bet that this so-called discussion is well-rehearsed and well planned ahead. It makes me sad that Weight Watchers has turned into something else.'

People have also been taking to Twitter to air their grievances about WW's newest ambassador.

Angry: People insisted that Kate will lose the baby weight whether or not she is doing WW. The actress is pictured in November, a month after she gave birth to her daughter

Over it: Facebook users have also been sharing their outrage after the company posted the video of Oprah welcoming Kate into the WW family

'Is having Kate Hudson as an ambassador supposed to be relatable? Because it's not,' one person wrote.

Many people were also quick to note that Kate has her own athletic-wear brand, Fabletics, and has always been physically fit.

Another added: 'Kate Hudson is now a Weight Watchers ambassador???? She just had a baby and had abs of steel between each pregnancy. Pretty sure she doesn't need WW.'

Despite the criticism, there were also many people who were happy to welcome Kate into the WW family.

Welcoming: Despite the criticism, there were those who were happy to see Kate as the new face of the wellness program

'WW is focused on all around wellness, not just weight,' one Facebook user pointed out. 'She just had a baby. Maybe she's trying to make sure she stays healthy and strong for her little one. I love the program! It works.'

'I don't understand all of these negative people,' another wrote. 'You know there [are] people also trying to [lose] 10-20 pounds and not 100+. I am happy to see Kate Hudson doing this!'

When Kate took to Instagram on Sunday to share the video of her FaceTime chat with Oprah, she wrote a lengthy caption about what being a WW ambassador means to her.

'Health and wellness is my number one and I always say that what works for me doesn’t work for everyone,' she wrote. 'I believe that we need to celebrate diversity in how each individual wants to celebrate their bodies. We aren’t all going to enjoy the same work outs, outdoor activities, foods etc.

'I’ve become an Ambassador for the WW family because it is the perfect community for people to live healthy their own way and I love sharing this knowledge with you all!' she continued.

Good vibes: When Kate shared a video of her conversation with Oprah, she wrote a lengthy caption about why she has joined WW

Progress: 'The Sunday suck in,' she captioned this image she posted to Instagram at the start of the week

'This is not a community for people who just want to lose weight, although leading a healthy lifestyle lends itself to such, this is a community about supporting each other through a life long journey of wellness.

'I’m so happy to share this with everyone and I have to say, having @oprah on my call list was a dream come true! Love you O.'

WW's President and CEO Mindy Grossman seems to be just as thrilled with company's partnership with Kate.

'We're so thrilled to have Kate join us,' she said in a press release. 'She carries such a powerful influence that will help us bring our mission to life across the globe, inspiring others to join our community and be their best selves.'

Kate has signed a multi-year contract with WW and her 'For Every Body' campaign will launch globally on December 26.

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Weight Watchers and Oprah are blasted for choosing Kate Hudson as a WW spokesperson