Aman Ki Asha

We are unstoppable when it comes to communicating. “Communicate” means “to share” and it comes as second nature (it’s socially addictive in fact). The 300 million of us blogging can rarely be silenced. A comment on a Minister’s blog can provoke a policy change. A micro-blog can influence a legal challenge (the Trafigura/Carter Ruck affair) or inspire masses (the Iranian elections were the top news story on Twitter last year). And a social network group like Facebook can undermine an X-Factor winner’s success (a winner ironically chosen by “the people” by telephone vote). It is the public, not governments that are beginning to drive change. But whether we like it or not it’s still mainstream media that is being listened to most – TV, radio and most powerful of all – the old fashioned newspaper read out loud. It’s more coherent, more organised, and usually better written than the complex voice of the masses. Big media still counts.