Reducing Eating Motivation By Intensifying Prior Temptations

Cara de Boer, University of Leuven, BelgiumSiegfried Dewitte, University of Leuven, Belgium

Three studies manipulated temptation intensity of a temptation during exposure by means of either a low level construal or hot imagination manipulation. Intense temptation episodes reduced subsequent motivation to eat as measured by either explicit or implicit (saliva) motivation measures for adults and young girls but not for young boys.