SAP Digital Consumer Insight

Access anonymized mobile data that shows how many consumers pass through a chosen location each hour – and where they come from – with SAP Digital Consumer Insight. This mobile marketing analytics service for small and midsize retail business can help you tap into detailed information about consumers’ demographic characteristics, as well as the devices they’re using. Optimize advertising placement and campaign effectiveness, find out who’s visiting your retail store, choose the right site for your next location, and more.

Key Features and Functions

Amplify your advertising and marketing messages

Analyze catchment data to determine the most common home locations of people who pass through a chosen site. Then use this data to coordinate advertising and marketing plans – for increased effectiveness.

Gather intelligence about competitors’ performance

Gain insight into your competitors’ mobile advertising and marketing performance – and use it to evolve your own strategy. By seeing how you compare to your competitors, you can find quick wins and identify areas for improvement.

Measure the effectiveness of your marketing campaigns

Analyze customer footfall data to see if your campaigns are giving you the increase in foot traffic you expected. And find out whether the people you’re targeting are the ones actually receiving the message.

Take the guesswork out of location planning

When it’s time to plan the next location for your business, don’t get stuck trying to guess the right neighborhood or the next hot spot for your target consumers. Bring in the mobile data you need to zero-in on the best choice – every time.

Purchasing Options

Products

SAP Digital Consumer Insight

SAP Digital Consumer Insight, value
bundle

Users/Sessions

Purchase a single insight to get started with a U.S. data set. Access anonymized mobile data for one city, one zip code, or up to two points of interest – collected over a period of up to three days.

Purchase access to five consumer insights over a 365-day period – and save more than 30%.

Price

USD 439.00

Single Insight

Taxes calculated at checkout

Note: SAP Digital Consumer Insight data is currently only available for
the U.S. market, but can be purchased by customers in any country supported by
the SAP Store.

USD 1,429.00

Bundle of 5 Insights

Taxes calculated at checkout

Note: SAP Digital Consumer Insight
data is currently only available for the U.S. market, but can be purchased by
customers in any country supported by the SAP Store.

Related Solutions

See what our customers are saying

Hair by Heinz

How did Heinz choose a second location for his successful hair salon? He used SAP Digital Consumer Insight to analyze foot traffic in a San Francisco neighborhood. With insight into the demographics of passers-by, Heinz was able to fact-check his gut instinct.

Crème de la Glacée

Before Todd Manzer launched his artisanal ice cream truck, he wanted to get the scoop on potential locations. Find out how he used SAP Digital Consumer Insight to pull footfall data from multiple places and help him determine the location with the biggest audience.

Pentimenti Gallery

Discover how this Philadelphia gallery gained insight into who is visiting when – and where they’re coming from – with SAP Digital Consumer Insight. The gallery used the solution to spot patterns in traffic, and compare the data to two other galleries nearby.

McKinley Realty LLC.

This Atlanta-based land developer used to evaluate potential investments just like anyone else – with price histories and comps in the MLS. But now they’re getting an edge on the competition by analyzing foot traffic and consumer demographics. Here’s how.

How to generate your first insight

Watch this step-by-step tutorial to learn how to generate your first insight. You’ll see how SAP Digital Consumer Insight – a marketing research service – unlocks insights hidden in terabytes of mobile network data.