What customer discovery have you done, meaning have you interviewed this audience and what has the feedback been

How big is the market, again take a look at the story behind the brands above to see how they presented the market opportunity

How will you market the company

How will you make money

Once these questions are answered, we’d like for you to prepare a video presentation to present your idea. If you can’t create a video then we will take a powerpoint presentation, but be sure to save it as a PDF file. - We are recruiting students to help you create the video