Friday, January 06, 2012

Super Water Sympathy: how the Shreveport band scored a spot on French /international radio station PATjE.FM

At the music industry blog sonicbids.com, author Nick Mendez interviewed PATjE.FM’s Patrice Jauffret about the appeal of Super Water Sympathy. His post:

PATjE.FM is an online streaming radio station that pumps out the finest independent artists from around the world 24 hours a day, 7 days a week.

We decided to check in with PATjE.FM’s head honcho Patrice Jauffret on the eve of their one year anniversary, to get an idea of just what it takes to generate international radio appeal.

One band immediately jumped to his mind: Shreveport, LA’s own Super Water Symphony. Their flavor of alternative synth-pop hummed just the right key on their track “Abzu”, which Patrice quickly selected for airplay.

What made Super Water Sympathy stand out to you when you were making your selections?

First it was the music. We really liked their song “Abzu”. It was unanimous. Then we checked the song’s live version on YouTube and we found an angle showing the band from the back of the room with the audience. Super Water Sympathy’s lead vocalist sounded as good as on the recorded version. She has powerful vocals and the band energy looked great. Finally their band photo was fun and website easy to use.

How does promoting a new band differ between Europe and the United States?

It’s really the same. It comes down to the music, how the band sounds. Nowadays live performances are equally important for bands to create the buzz.