ABOUT SAINT LAURENTÀ PROPOS DE SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.

Throughout the years, the House’s groundbreaking styles have become iconic cultural and artistic references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century’s foremost designers.

Part of the Kering Group, the House kept true to its identity of absolute modernity and fashion authority. Under the creative direction of Anthony Vaccarello, appointed in April 2016, the House offers a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, jewellery, and eyewear. Through a license agreement, it is also a major force in fragrances and cosmetics.Fondée en 1961, la maison Yves Saint Laurent fut la première à lancer, en 1966, le concept du prêt-à-porter de luxe en créant la ligne Saint Laurent Rive Gauche, synonyme de jeunesse et de liberté. Ce changement représenta un premier pas crucial dans la modernisation de la mode et révolutionna le paysage socioculturel.