The Downtown Winnipeg BIZ is banking on a new Tourism Winnipeg partnership to drive tourist dollars and foot traffic to the city’s core.

Through the BIZ’s successful marketing campaign — #finditdowntown — it will be rewarding discounts to visitors at retailers and restaurants downtown with a special lanyard. Three-thousand Winnipeggers will also receive a custom keychain for year-round discounts and promotions.

“Tourists who visit each year contribute huge economic gains in our city and downtown,” said Jason Syvixay, managing director of the Downtown Winnipeg BIZ.

The BIZ says it’s goals of the campaign are to motivate Winnipeggers to dine, shop and attend events downtown, and to position the core as a vibrant, emerging district to promote and showcase the unique experiences offered in the area.