GuestPosts.biz provides the know how to write a blog post that maintains this delicate balance between creating content that captures your audience and creating content that ranks you high in the search results.

According to Sharad Agarwal, CEO of GuestPosts.Biz, a Cyber Gear initiative, "Your blog’s success depends on two important things; your audience and its SEO rating on the web. If either one of them is lacking, your blog posts do not have much chance of being viral or even be read by the right audience. These two factors play together on a very delicate balance and if upset, it will affect your future blog posts."

Guest blogging strategy should include the following objectives:

1. Reach specific audiences

To develop a successful blog, you need have a target audience. Your entire blog will be built around this audience when you publish content targeting them. However, just posting blog posts and hoping for your audience to discover your blog will never work. You need to reach out to this audience and promote your blog.

One of the best benefits of guest blogging is that it gives you the opportunity to reach specific audiences through popular blogs in your industry. This lets you leverage the established audiences of these blogs to get the word out about your own website. In other words, guest blogging allows you to steal an audience for your site from other established blogs.

2. Improve SEO with backlinks

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google.

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Even if you don’t get a ton of referral traffic from your guest blog posts, it will still help improve your website SEO.

3. Drive traffic to landing pages

Without a doubt, guest blogging will bring a lot of visitors to your site. Having a proper strategy in place to direct this traffic to the right place on your blog will allow you to make the most of your referral traffic.

Just driving traffic to your homepage is not going to do you any good. Instead, you can create landing pages on your blog and link to these landing pages from your guest blogs to direct referral traffic and turn them into leads and customers.

4. Build authority

Getting published on a high authority blog is not easy, but it’s possible. This is, in fact, a great way to build authority for your blog as well.

When you get published on a reputable blog, your audience will also see you as a professional and an expert. Once your authority improves, more people will recommend your website to their friends, share your articles without hesitation.

Guest blogging is about reaching bigger audiences and expanding your horizons. It’s also an effective marketing strategy that will bring you results over a long period of time.

About Cyber Gear

Since 1996, Cyber Gear has been a pre-eminent force in the e-business industry by developing award winning web and mobile projects. Positioned as an industry leader, Cyber Gear provides state-of-the-art internet solutions to a large number of multinational, government and private sector organisations.