Relational Frame Theory (RFT) has made a very respectable empirical and theoretical showing in the psychological literature during the past decade, but the theory still remains unknown or unappreciated by most cognitive and behavioral psychologists. This article highlights why this might be the case, and presents RFT in a simplified, systematic manner, in part by comparing it to a well-known cognitive model. Finally, the article outlines RFT's relatively unique contributions to psychological accounts of language and cognition, and addresses some of RFT's scientific and applied implications.

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