Founded by Susie Wang and manufactured in their own '100% Pure' plant in either Oakland or New Jersey, 100% Pure formulates truly pure, vegan (or vegetarian where cruelty free honey is in the formula), synthetic fragrance free, paraben free, toxic free products - and they are also extremely concentrated - made without water (and also without thickeners, emulsifiers or other cheap fillers).

By using fruit and vegetable pigments instead of synthetic dyes or minerals - all of the antioxident benefits are actually contained within the 100% Pure products you are applying to your skin! Healthy, natural and beautifully formulated products - from a truly innovative founder!