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The inspiration for the fictional Sphinx Egyptian Malt Ale brand came from my interest in Egyptian mythology and the unique, mystical qualities o… Read More

The inspiration for the fictional Sphinx Egyptian Malt Ale brand came from my interest in Egyptian mythology and the unique, mystical qualities of the Egyptian culture (and probably from my affinity with the movie, The Mummy). I was responsible for all aspects of this project, from the logo to the packaging to the design of the bottles to personally directing the professional photo-shoot. Read Less

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The graphics on the cobalt blue bottles are meant to be printed directly onto the bottles in a slightly metallic gold ink (unlike the "labels" you can see in my mock-up). The bottle cap graphics are meant to be printed in a navy blue ink. A quirky riddle is printed on one of the side panels; the carrier would need to be turned upside down to find the answer (once all of the bottles are removed or in other words, "enjoyed" of course).

An aerial shot of the site in Egypt where the Sphinx and The Great Pyramids are located is included on the bottom of the carrier, along with the answer to the riddle, which appears on one of the side panels.

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Basic Description

The inspiration for the fictional Sphinx Egyptian Malt Ale brand came from my interest in Egyptian mythology and the unique, mystical qualities of the Egyptian culture (and probably from my affinity with the movie, The Mummy). I was responsible for all aspects of this project, from the logo to the packaging to the design of the bottles to personally directing the professional photo-shoot.