Warner Bros. Consumer Products Builds out Licensing and Merchandising Program around the World for The LEGO® Batman Movie

Multi-Tiered Program Reflects the Irreverent Spirit of Fun
Awaiting Fans When the Highly Anticipated Animated Adventure from
Director Chris McKay and the Team Behind TheLEGOMovie
Hits Theatres Worldwide

BURBANK, Calif.–(BUSINESS WIRE)–Batman…out! He saves the city every day, but there are big
changes brewing in Gotham City. To save the world this time, the Caped
Crusader will have to drop the lone vigilante thing, work with his
fellow DC Super Heroes, and face off against a Rogues Gallery of
Super-Villains when he takes over the big screen in the animated
adventure The LEGO® Batman Movie, coming to
theaters worldwide beginning February 10, 2017. Keeping with the
imagination, humor and irreverent spirit of fun of the highly
anticipated new film from director Chris McKay and the team behind The
LEGO Movie, Warner Bros. Consumer Products (WBCP) has joined
forces with a stellar team of partners to assemble a multi-category
licensing and merchandising program, including apparel, accessories,
costumes, toys, publishing, stationery, home décor, party goods, and
more.

“We’re excited to bring the immersive world of The LEGOBatman Movie to all fans around the world with our
best-in-class partners, products and ‘retailtainment’ programs,” said
Pam Lifford, President, Warner Bros. Consumer Products. “Our licensing
and merchandising program invites fans to play, collect and build on
their love for LEGO and Batman.”

The LEGO Batman Movie-inspired licensing and
merchandising program is led by the powerhouse partnership between WBCP
and The LEGO Group to launch more than 10 original construction sets
that will bring the film’s fun and dazzling world, unforgettable scenes,
and iconic characters to life. Designed for kids, kids at heart, and
collectors, The LEGO Batman Movie LEGO
construction sets program includes a new Minifigure Set packed with 20
unique and exclusive Minifigures of fan-favorite characters from the
film. Fans can also dive into such iconic environments and moments from
the film as The LEGO Batman Movie: The Batmobile set, which lets fans
rev up hours of fun racing through Gotham City or smashing through any
obstacle in the Dark Knight’s way; and The LEGO Batman Movie: Batcave
Break-in set, which invites fans to defend the Batcave from The Penguin
utilizing a range of Batsuits that allow them to take on Super-Villains
via air, land or sea.

In addition to LEGO construction sets, WBCP has partnered with such
fashion labels as Bioworld, Isaac Morris, Evy, SGI, Handcraft, and Fast
Forward to support The LEGO Batman Movie
with an array of fashion collections, with many geared towards boys and
girls, to include t-shirts, sportswear, swimwear, sleepwear, underwear,
and backpacks.

Additionally, a diverse range of products has been created for consumers
of all ages by key licensees including Disguise, with LEGO Batman and
LEGO Batgirl costumes; Hallmark, with greeting cards, gift presentation
and Keepsakes 2017 ornaments; Party City/Amscan’s, with party goods;
Clic Time, with kid-friendly watches and clocks; Sakar, with electronics
and accessories; Trends International, with posters and calendars; and
Franco Mfg, with a new line of home décor including bedding, throws and
beach towels; among others.

WBCP’s global publishing program is supported by four tie-in publishers,
including DK Publishing, Scholastic, Ameet and Blue Ocean. With more
than 21 books, the robust movie tie-in program encompasses storybooks,
readers, activity books, sticker books, magazines, junior novel, guide
books and The Making of The LEGO Batman Movie
behind-the-scenes film guide, the first-ever making-of book for the
franchise.

Around the world, licensees and retailers will deploy a plethora of
exciting programs to celebrate the eagerly awaited debut of The LEGO
Batman Movie. Throughout the Europe, Middle East and Africa
(EMEA) region, product is beginning to roll out, with many retailers
offering programs featuring a wide selection of products across all
locations. In EMEA, key Fashion and Home partners include TV Mania,
Character World, as well as Sambro offering back-to-school product and
Pyramid with calendars and posters. In the UK, ASDA will offer product,
along with in-store activations and branded-activity pages in their
magazine; Argos, with dedicated-pages in their catalogue; Sainsburys,
with in-store support and themed-display areas; and Tesco, with
immersive in-stores and online experience for customers. Carrefour will
also be supporting the film across all European territories, including
dedicated-branded The LEGO Batman Movie
corners in-stores in France along with Toys Center in Italy; and also
joining El Corte Inglés, Juguettos, Fnac, Amazon and Continente in Spain
and Portugal; Top Toy Group will be key toy retail partner in the
Nordics; and Kaufhof in Germany, with its top department stores
participating with “Batman Days” – as all in-region activations offer an
array of in-store themed displays, promotions, contests, events, photo
opportunities, and more. In the Asia-Pacific Australia/New Zealand
region, partners such as Caprice bring fans apparel, sleepwear,
accessories, backpacks, and homeware, along with other partners
featuring products including costumes, clocks, publishing and more.
Additionally, fans can get into the action at retailers including Toys
‘R’ Us, Big W, Myer, The Warehouse, and more.

Worldwide retail support for The LEGO Batman Movie
comes from WBCP’s major partners offering powerful programs and
immersive experiences for fans of all ages. Global retailers like
Walmart, Target, Toys ‘R’ Us, Kohl’s, Macy’s, H&M, The Children’s Place,
Old Navy, Barnes & Noble, Books-a-Million and many more are excited to
support the upcoming big-screen adventure with strong programs, product
displays and all-inclusive ‘retailtainment’ offerings, including
in-store events, and exclusive products, as well as interactive in-store
activations such as LEGO building experiences; custom-created in-store
giveaways and stand-alone product displays.

Products and programs inspired by the film will begin to roll out
throughout January and be available at retailers around the world, and
at www.WBShop.com.

In the irreverent spirit of fun that made The LEGO®Movie
a worldwide phenomenon, the self-described leading man of that ensemble
– LEGO Batman – stars in his own upcoming movie. From director Chris
McKay and the creative team behind the original comes the big-screen
animated adventure The LEGOBatman Movie.
Will Arnett reprises his starring role from The LEGO Movie as the
voice of LEGO Batman, aka Bruce Wayne; Zach Galifianakis stars as The
Joker; Michael Cera as the orphan Dick Grayson; Rosario Dawson as
Barbara Gordon; and Ralph Fiennes as Alfred.

The LEGO Batman Movie is produced by Dan Lin, Phil Lord,
Christopher Miller, and Roy Lee, who worked together on The LEGO Movie.
The screenplay is by Seth Grahame-Smith and Chris McKenna & Erik Sommers
and Jared Stern & John Whittington, story by Seth Grahame-Smith, based
on LEGO Construction Toys and based on characters from DC Entertainment.
Batman created by Bob Kane with Bill Finger; Superman created by Jerry
Siegel and Joe Shuster. Jill Wilfert, Matthew Ashton, Will Allegra and
Brad Lewis serve as executive producers.

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.

About DC Entertainment

DC Entertainment, home to iconic brands DC (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables, etc.) and
MAD, is the creative division charged with strategically integrating
across Warner Bros. and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and
characters across all media, including but not limited to film,
television, consumer products, home entertainment, and interactive
games. Publishing thousands of comic books, graphic novels and magazines
each year, DC Entertainment is one of the largest English-language
publishers of comics in the world.

About the LEGO Group

The LEGO Group is a privately held, family-owned company with
headquarters in Billund, Denmark, and main offices in Enfield, USA,
London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk
Kristiansen, and based on the iconic LEGO® brick, it is one of the
world’s leading manufacturers of play materials.

Guided by the company spirit: “Only the best is good enough”, the
company is committed to the development of children and aims to inspire
and develop the builders of tomorrow through creative play and learning.
LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

For more news from the LEGO Group, information about our financial
performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.