PROJECT BEER.co

#beer#beerandbeard#broandbeer#beerandbikes. These are the hashtags I came across on Instagram when I tried to upload a picture of me and my friend enjoying lunch with a glass of chilled freshly brewed beer, made at our own brewery.

You must be thinking what could be possibly wrong with that? Just to answer the question which is fermenting in your mind, let me introduce myself. This is the voice of a women, and I love beer. I am here pretending to ignore the sheer masculinity which is bluntly associated with Beer. No, I am not just another voice of feminism, fighting for her rights. My point being, have you come across advertisements on television, featuring men having a gala chugging down beer? They shriek beer is a man’s drink. How do u differentiate anyway, between a man’s drink and a women’s?

People generally get shocked to hear the fact that I as a women, run my own brewery along with my brother. My brother who is usually out, to bring on business, leaves me around the bar most of the time. Yes a women, who understands beer. This was not so uncommon in ancient times though. In ancient times, women used to brew beer for their families and sold the rest to the nearby places. They produced and sold them by themselves, and brewing developed as a male dominated business only after the industrial revolution. The potential of the business was only realised after the revolution and only then men started taking interest in brewing beer.

This mentality of ‘boys and beer’ is not just restricted to any part of the world, but instances show various institutions had been built in recent past that has proved the credibility of women in beer industry as similar to men. THE PINK BOOTS SOCIETY and BARLEY’S ANGELS are among those organisations which once again paved the way for women into the Beer industry.

My passion for beer grew steadily with time. It is said that you acquire the taste of beer and that maybe is somewhat true. The colour, the taste and the fragrance combined together is what makes a perfect beer. Not just that, there is a history which dominates the taste of various variety of beers. All this is what my experience has inculcated within me. When you be in a particular industry for more than 10 years you learn much for it. The same goes with this industry. Researches has proved that women have a better sense of smell and taste than men. This puts them in a better place when it comes to tasting beer and appreciating it.

Yes we love shopping, we love dogs, we love desserts and we love Beer. Just like none of these are only restricted to being the favourites of women, the same goes with beer. Breaking tons of speculations, these ‘brewsters’ are conquering the beer industry Sara Barton, Emma Gilleland and many others. Cheers to all the beer lovers of the era.