The Mortimer Mouse Merchandising Frenzy in the UK

Brew reader Jonathan Sloman spotted this baseball cap for sale on Oxford Sreet in London. Mortimer Mouse wasn’t exactly a cartoon “star”, appearing in just one classic Disney short. Regardless of whether it’s authentic or bootleg, there’s a certain novelty in seeing a minor cartoon character appear on his own piece of merchandise.

Worth pointing out that Mortimer did in fact make some frequent visits to “The House of Mouse”, getting some starring roles in shorts. So he’s not all that obscure as he formerly was. Still good to see the Disney Store’s range starting to delve into the history again! The clothing lines have gotten very retro recently.

2011 Adult

Aaaaaaaa yeah beat me to it! Since it was a series, that technically means that’s where Mortimer had the most screentime, even more than his old short!

Chris Sobieniak

I know a couple people who are rather fans of Mortimer as well, doing fanfic doujins to him and all that. At least it doesn’t seem too out of place in this day and age as it might’ve been if “House of Mouse” didn’t air at all.

As Fernando pointed out, Mortimer has had a long life in the comics, often under the name of Montmorency. He made a comeback stateside in the awkwardly executed but funny Mickey Mouse cartoons featured in House of Mouse, the most notable entry outing him as an effeminate weirdo. “Get out of my car, ya fickled freddy!”

Mac

When it comes to House of Mouse, Mortimer was definitely one of the best realised and funniest characters. As that show and several classic comics demonstrate, he really was a missed opportunity for a recurring character in the classic cartoons. A character that really winds Mickey up and gets him to retaliate leads to some pretty funny situations â€“ too bad he first appeared at a time when the animated version of Mickey was no longer a mischief maker and was less and less likely to fight back.

Kartoonz kritik

This is authentic and was part of the Disney Consumer Products Bloc 28 urban campaign.

Dylan King

Sadly, the person who will purchase that hat and wear it – probably won’t even know who Mortimer is…

Iritscen

It’s Cletus the Slack-Jawed Mickey! Okay, I have to be honest, I’ve never heard of this guy before.