Amazon Music is growing faster than Spotify

Amazon Music Unlimited may have appeared late – in 2016, two years after Apple Music was launched. But the popularity of Amazon's echo sounders gives it an advantage, as it now has a foothold in an increasing number of households. The company has reportedly been working on an echo version of Echo, which can compete better with Sonos speakers and attract more users to streaming services.

Amazon has also found the following among older subscribers. According to Steve Boom, head of Amazon Music, about 1

4 percent of Amazon Music subscribers are 55 or older. By comparison, only five percent of Spotify users fall into that age group. "We're not fighting for the same customers as everyone else," Boom told the Financial Times . "For the industry to reach its full potential, we can't just look at 15 to 22 year olds."

When it comes to price, Amazon offers more flexibility. Like Spotify and Apple Music, Amazon Music Unlimited costs $ 10 per month. Prime members can get it for $ 8 a month, though, and if you're just listening to an Echo speaker, it's only $ 4 a month. Alexa device owners who agree to listen to ads can access the service for free. Prime members also have access to Prime Music at no extra cost, but that service has fewer songs and Echo commands. So, while Spotify and Apple Music have received the most attention in their subscribers' race, Amazon Music can be a third serious contender.