With AIDS increasingly recognized as a potentially devastating disease, no concensus has emerged in the media about such AIDS?coverage questions as use of names of AIDS victims, whether cause of death of AIDS victims should be reported and what moral limitations should restrict AIDS coverage. A study of AIDS coverage in two major newspapers and two news magazines in 1987 identify weaknesses in current coverage of the AIDS phenomenon and suggests guidelines for ethical reporting ? servicing the greater good without violating the integrity of victims