Even in the US other than the trailers and the posters, the marketing was not that great compared to LOTR. For one thing, Sideshow collectibles did not get on board till late. I think they still don't have stuff out there yet (but Im sure they will over the next year or so). Sideshow was a huge component of the LOTR marketing. I have a good portion of their products and that kind of thing, the board games, etc. really marketed the film. Although they did some of that I don't know I felt like the marketing just wasn't there. Maybe it's just me and I wasn't paying attention. There was media hype over it for sure and the trailer was out there, I just didn't feel like it was a cohesive marketing effort and WB was mainly using word of mouth to get the move out there. Other people's mileage may vary, of course. No go sod off and do something useful - Martin Freeman Twitter chat 3/1/12