Posts Tagged "manufacturing"

Before you take the “leap” into the early stages of product development, you first must decide if you have a viable product idea that is worth pursuing. There is quite a difference between coming up with a fantastic product idea and then coming up with a product idea that is completely unique and solves a universal problem while simultaneously igniting a passion within you.

If you have been mulling over a product idea, but are still on the fence as to whether it is commercially viable—here are four points for you to consider.

Does this product solve a common problem?

Chances are that if you came up with this product idea to solve a problem that you regularly face, others out there are dealing with the same issue. Finding and developing a solution to a common or universal problem is how most great inventions came to be.

Action: Take a minute to write down the problem that your product will be solving and how it would make life easier for its users. You can even start to casually ask family and friends if this is a problem they have experienced. You don’t have to go into details talking about your potential product yet, if you want to keep it in stealth mode, but you can get a feel to see if others are having this same reoccurring issue and would appreciate (and purchase) a solution.

Is this a problem that a large segment of the population faces?

Narrowing down a target market is one of your first tasks. If your product focuses on fixing a technological issue, perhaps your target market is geared toward a younger tech-savvy crowd. Likewise, if your product solves an issue for a specific industry (i.e. automotive, financial services, restaurants, etc.) you are going to want to make sure that it is easily integrated into daily operations.

Action: Compile a list of potential customers. Focus on age range, education, location, skill set and start to narrow your target market focus. Once you have this list, take a moment to think of the ways in which you can reach this segment of the population.

Is this product one-of-a-kind or is there something similar already on the market?

Brand new products are great—they are exciting and intriguing. Brand new products also come with a requirement—you must educate your audience and customer base first about the problem and your solution before they make a purchasing decision. While it is an additional step, it is nothing that can’t be overcome.

If there are already similar products on the market to your product idea, how are you going to make your product shine? What features will set yours apart? What does your pricing strategy look like in comparison?

Action: Do your research and get a comprehensive view of the industry landscape as well as potential competitors.

Do you have the time and energy to commercialize this product idea?

Products aren’t developed and launched overnight—though it may seem like that at times from an outsider’s perspective. Often though, weeks and months go into development. Many entrepreneurs are carried through the product development cycle by their passion—they have a strong passion and obsession with their product and know that it can make a difference.

Action: Ask yourself if you have the time to dedicate to developing this idea. Will you need help? If so, what type of help?

Have additional questions about product development? We are happy to help! Send us an e-mail at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

We are going to start off with the good news, building a hardware startup outside of a major hub (i.e. Silicon Valley, Boston, L.A.) is possible. In fact, in today’s connected world, these major tech hubs are becoming less and less appealing for entrepreneurs just setting out with their startup. It’s no secret that the cost of living in major tech hubs is astronomical and upfront costs to get your business going also come at a premium. So if you are an entrepreneur looking to launch a product and start a business, but have no desire to pick-up and move, below are a few ideas on how you can successfully launch your hardware startup from your home city.

Focus on the product.

When you find yourself in the center of a major technology hub it is easy to get distracted from your original goal if you are inclined to listen to all of the “experts” out there. This advice coming in can easily veer your startup off course and make your head spin.

Instead, diligently focus on your product idea and developing it for your target market. If you have a useful product, customers aren’t going to care where your business is located. Being in a lesser well-known area will also help you keep a global market in mind—you won’t be in a bubble where people share your same interests, skills etc. If you are in the middle of a tech hub you may not realize that people in, say, Tampa or Portland aren’t as tech-savvy as your neighbors. Being an outsider forces you to keep the needs of every potential market in mind.

Seek out local support.

Chances are that if you are in a large enough city, there are other businesses out there supporting the startup community. You don’t necessarily need to find an industry specific support network, but instead a network that has the skillset your startup requires. Here in Hawaii, we provide product development support to hardware startups in a wide-range of industries.

Cities all over the nation, and really the world, are starting to realize that creating a friendly startup ecosystem is good for business. Startup support might come from government programs, local universities, or corporate sponsorships—there is going to be support available, your job is to seek it out.

Through local relationships and organizations, you may gain access to anything from low-interest loans to access to venture capital that’s limited to local businesses, and opportunities to speak at local business events.

Reach out to your existing connections.

The benefit of launching your startup where you live is that you know people and have years-long relationships built with them already. You have an established community. Even if you’re not in a tech hub, you’re bound to be surrounded by business owners of some sort.

Maybe you know a local manufacturer that can help explain the manufacturing process to you and make introductions for you with their contacts. Perhaps you are neighbors with a local baker that excels at social media, and he/she is willing to give you a crash course on what you need to know to get started.

Connect with people who have forged similar paths.

The good thing about living in a connected world is that expert advice and help is just a Google search away. Connect with other entrepreneurs and CEOs that you admire online—via blogs, their websites, weekly digest emails. You don’t necessarily have to have a two-way conversation with them to glean useful information that you can put into practice.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Building a startup from the ground up is hard work—it takes total commitment, sheer determination and a great deal of research. To help you on the last aspect, we have gathered a few of our most popular blog posts related to starting, managing and running a hardware startup for your reference.

For first time entrepreneurs, the product development journey may seem challenging and fraught with obstacles. With so much information available it can be confusing as to what needs to be done first and who you can turn to. In this post we discuss the first five steps of product development to help you dig in and get to work.

Yes, hardware startups fail and no, that doesn’t mean that yours will. By making yourself aware of the common reasons hardware startups fail, you are preparing yourself, your team and your startup to avoid these roadblocks. The adage may say that “hardware is hard”, but that doesn’t mean it’s impossible—we would even dare say that launching a hardware product has never been easier than it is today.

Newcomers to an industry have fresh ideas, new perspectives and innovative ideas. These newcomers are not weighed down by industry norms and the mentality of “it’s always been done this way”. These fresh faces often see opportunities that industry veterans miss.

One thing we have learned over the years is that, no matter the industry, first-time entrepreneurs have some of the same questions and concerns when they first get started. In this post we discuss three frequently asked questions related to product development.

First-time entrepreneurs, and even seasoned entrepreneurs, have questions when it comes to protecting their intellectual property (IP) and moving forward with manufacturing. No two products are alike; therefore, a custom-tailored strategy is necessary when it comes to navigating these two areas of product development.

It doesn’t matter what industry you are going into or if you are a first-time entrepreneur or serial entrepreneur, you are bound to encounter one or more of these challenges along the way. By understanding what lays ahead as you start your product development journey, you will be better equipped to successfully navigate it.

Hardware startups have many moving parts and are exponentially harder to launch than a typical software startup. Between product prototyping, testing, material selection, manufacturing and quality control (just to name a few), many days it seems like there just isn’t enough time to get it all figured out. There is a lot of time and energy that goes into launching a product before it hits store shelves.

These articles will help you get started and answer many of your preliminary questions as you begin your startup journey. You can also find additional information related to starting a business over on our blog. As always, if you have a specific question and want to chat with an expert, we are happy to help! Send us an e-mail at info@3d-innovations.com, we look forward to talking with you.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

The US Luge Team tapped 3D printing (also known as additive manufacturing) technology for the XXIII Winter Olympic Games in Pyeongchang, South Korea. Stratasys played a role in helping the US Luge Team go for gold by incorporating additive manufacturing into the sleds being used in this year’s games. However, this is not the first time that 3D printing technology has made an appearance at the Olympic Games.

The 2018 Pyeongchang Olympics

From the Stratasys blog: “The US Luge Team quickly realized the immense potential for additive to gain a competitive advantage and worked with Stratasys engineers to develop an entirely new process for fabricating their composite sleds. In a matter of days, they were able to design, print, and test prototype sled designs, which would normally take weeks or months using their existing processes. This allowed the team to drastically reduce the design cycle, which in turn, allowed for continuous improvement to create the fastest sled possible.”

One of the main competitive advantages of additive manufacturing is its ability for customization. The team saw the value in this, and had sleds developed that fit each of their bodies. “The design freedom from additive manufacturing enabled the team to create customized sleds that were tailored to each athlete’s body, which in turn, drastically improved comfort, ergonomics and most importantly, final performance. It’s really exciting to see how this technology will push the limits of human endurance for Olympic athletes.”

The 2016 Rio Olympics

3D printed apparel was in the spotlight during the 2016 Olympic Games in Rio. These apparel pieces were designed to be lightweight, reduce the amount of wasted energy given off by the athletes and enhance overall performance through custom designs. Examples of where 3D printing technology was used:

Adidas’ design suits created via 3D scanners, meant to help swimmers maintain form

Assos skinsuits created with 3D technology for the US cycling team

Brooks 3D creation of their running shoe, Hyperions

New Balance’s 3D printed prototype Vazee Sigma track shoes

BMW also made a splash at the 2016 Rio Olympics with its ability to track Olympic swimmers in the pool. The renowned car company, stepped off the road a dove into the pool with its LED driven motion system.

“The LED trackers will attach to a swimmers’ wrists, shoulders, hips, knees, ankles and toes through a 3D printed mounting system. The stroke and kick motion received by the coaching staff is an incredibly valuable performance tool as the data will aid in breaking down specific limb and joint angles to optimize performance.” (Sport Techie)

The 2012 London Olympics

During the 2012 Olympics in London, customized gear through 3D printing was just starting out.

“The British team was noted for wearing customized helmets, bespoke to each Olympic cyclist. Each of these helmets was based upon a 3D scan of the rider’s head and then 3D printed to verify that the fit of the final helmet would be perfect.” (Stratasys Blog)

Renowned swimming company, Speedo, used 3D printing to create goggles that have transparent parts and rubber-like parts printed in a single step. Optimizing design and streamlining the entire design process are just two of the major advantages of additive manufacturing.

As 3D printing technology continues to grow and advance, we expect to see athletes using it more and more to enhance performance and gain a competitive advantage.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Less than ten years ago, the hype surround 3D printing technology was at an all-time high. The idea of each household having one led the news cycle. In hindsight, it is clear that this level of hype and the fever-pitch level of excitement was not sustainable or even realistic. There were far too many barriers for the technology to overcome, both technological and usability, before it could be in “everyone’s house”.

Over time the hype slowly diminished, and the technology began to steadily mature. Firms focused on 3D printing began to collaborate, merge and narrow their focus. Today, the future of the technology looks considerably different than it once did. Below are three areas of growth for 3D printing technology and a sign of where the technology is heading.

Industrial 3D Printing

3D printing is making its way onto the manufacturing floor. A recent survey from Jabil, found that “81% of manufacturers are using 3D printing technology today”. It seems that additive manufacturing has found its niche in mainstream manufacturing.

The fact that 3D printing has become so prominent with manufacturers, shows that companies are looking for ways to incorporate this technology into their product designs. Companies are no longer standing on the sidelines waiting to see how the technology matures, but are instead harnessing its design benefits and finding ways to use it themselves.

Material Selection

Where once the only material available was plastic, today there is an ever-increasing range of materials to choose from. The most prominent is still plastic (PLA, ABS, PET, PVA, Nylon) however, metals (steel, gold, silver, titanium), ceramic, and wood options are also quickly coming to market.

New and improved metal 3D printing will make a splash this year. “Metal 3D printing will become more and more of a necessity when solving specific manufacturing challenges and creating customized, complex end-use products.” (Engineering.com) We expect to see the range of materials available to continue to grow as the technology continues to advance.

End-Use Production Parts

Companies, such as GE, are making great strides in advancing 3D printing and its ability to produce end-use products. However, before 3D printing can really take off in terms of end-use production, there are some major barriers that need to be addressed. “Material properties, high costs, complexity, time to a usable part and location of a production-capable machine relegated to an additive manufacturing lab are significant barriers to the use of additive manufacturing in production.” (3D Printing Industry)

Products produced for consumers with 3D printing will be required to meet the same material properties (strength, surface finish, color) that traditional manufacturing has mastered. While it is most likely that end-use production won’t come to fruition in 2018, we can expect to see more companies finding ways of making this happen with one-off parts.

It is clear that additive manufacturing is here to stay. As it is now, this technology continues to excel with its prototyping capabilities and is a great compliment to traditional manufacturing.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

First-time entrepreneurs, and even seasoned entrepreneurs, have questions when it comes to protecting their intellectual property (IP) and moving forward with manufacturing. No two products are alike; therefore, a custom-tailored strategy is necessary when it comes to navigating these two areas of product development.

On the IP side, a decision must be made about what type of patent (design patent or utility patent) makes sense for the invention and budget. On the manufacturing side, everything about the design, even the smallest details, must be accounted for when selecting materials and where to manufacture the product. Having insight and answers early-on in the startup journey helps entrepreneurs understand the full spectrum of what it takes to bring a product to market.

Below we delve into the top three questions we frequently receive related to IP and manufacturing.

Do I need a patent to start my design?

You don’t necessarily need a patent to start the design phase of product development. Often, the design phase is done in parallel with the patent creation process and filing.

Drawings from the design are included as part of the patent application and can be used as attachments to your application. It is recommended to at least file for a Provisional Patent prior to disclosing any information about the product such as designs, prototypes, and specifications to outside parties. You will also want to have your patent in the Patent Pending stage before moving forward with any manufacturing or marketing initiatives.

How will you keep my intellectual property confidential?

Ideas are a “dime a dozen”, but the real intellectual property (IP) is what gets developed, not the idea itself. Developing the functional aspect of the idea is the difficult part. All information is kept confidential and disclosed strictly on a need-to-know basis with the client’s approval.

What process will be used for production manufacturing?

Before entering the production manufacturing phase, several things will be conducted to determine the most cost effective and price friendly option. Material, surface finish, quantity, and post processing are factors in deciding the appropriate process for production manufacturing.

As a product development firm, we often work with first-time entrepreneurs—people who have a fantastic idea for a product, but need guidance on developing their idea and beginning their startup journey. We help entrepreneurs navigate the wild world of hardware startups.

Our team shares their in-depth knowledge on what it takes to get a project going, what a development plan looks like and what the path of product development entails. By assisting entrepreneurs through their product development journey, we aim to set them up for a successful product launch.

One thing we have learned over the years is that, no matter the industry, first-time entrepreneurs have some of the same questions and concerns when they first get started. Below we discuss three frequently asked questions.

What do I need to provide in order to get my project started?

It only takes a few things to get started. You may think that the littlest details may not make a difference as you start developing an idea, however, every detail matters. Provide as much detail about your product requirements as possible. A good development company will be able to ask you the right questions throughout the development process, to help you narrow down the requirements and focus on the functionality. You don’t need to know all of the technical details about the product, just how it needs to function.

As the adage goes, hardware is hard. However, it is not impossible. It can sometimes be a long and difficult process to develop your hardware project, but aligning yourself with a great development partner will help to make things easier.

Do I retain all rights to the engineering design that is created?

Short answer: It depends. In most cases the answer is yes—you own all of the rights to the design and intellectual property (IP).

In other cases, clients have elected to share equity in their company with product development companies in lieu of paying for development costs, in which case the design and other IP becomes shared property.

How will you prototype my design?

Depending on the type of product, the initial prototype may be a proof-of-concept prototype. This is created to prove out your concept or idea. Some view the proof-of-concept prototype as a feasibility study versus the traditional functional prototype. The prototypes created will serve as a one-off design of your product for you to review, test, and make adjustments before the final production design is created. Be prepared that it may take several iterations to get to the final production ready design, but is an essential part of the development process and should not be skipped.

With a multitude of technologies available to build prototypes, 3D Printing/Additive Manufacturing will be the front runner in prototyping your design. It is cost effective and provides a quick turnaround, which is why it is also commonly referred to as ‘rapid prototyping’. The design will be prototyped in order to test the form, fit, and function and to make sure that the manufacturing process is attainable.

In a subsequent blog post, we will dive into intellectual property and manufacturing, discussing the top questions entrepreneurs have about these subject areas as well. Starting your product development journey with the right information at hand can make all the difference.

We are happy to help answer any additional product development questions you have, please email us at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Crowdfunding can help hardware startups launch not only a product, but an entire company. The power of “the crowd” is strong and can be a great asset for entrepreneurs. However, by now we have all heard of those crowdfunding campaigns that make headlines, for all the wrong reasons—Coolest Cooler and Pebble stand out, both raised a considerable of money, but stumbled when it came to production manufacturing and order shipment. In order to avoid issues early-on, there are a few considerations to take into account before you launch that crowdfunding campaign.

Evaluate Your IP Exposure

Is there a business out there with a similar product? If so, how is yours different? “Start by reviewing any patents marked on similar competitive products, product packaging or your competitors’ web sites. If your product is similar to a specific competitor’s, you can search patents by owner of record. You can also search on Google for any patent-infringement lawsuits related to the same or similar products/services. (Entrepreneur)”

Do your due diligence and research patents that are similar to your product. You can be liable for patent infringement whether you knew about the patent or not.

Consider trademark and copyright protection for your product and startup as well. It is better to have your logo, tag line, text and photographs protected, than to risk someone else using them without your permission.

Decide If A Patent Is Necessary

Securing and protecting the intellectual property (IP) rights to your invention is key to successful commercialization. As soon as you make your crowdfunding campaign public, you forfeit your right to obtain a utility patent on that product unless you have previously filed a patent application. Costs can be an issue when it comes to filing a utility patent, however a provisional patent application is cheaper and still protects your invention. A provisional patent application will allow you to keep your rights to a utility patent for 12 months while you decide the next move for your startup. You will also be able to use the coveted, “patent pending” term as you market your product.

A design patent is another option if the value of your product lays largely in its unique design. This design patent can block competitors from making an exact copy of your product, but it doesn’t block them from making a functionally equivalent product with a different appearance.

Build A Functional Prototype

A functional prototype is necessary when you are trying to get people excited about a new product. While people can indeed envision a product from a great description, there is no substitute for the actual thing. This prototype not only shows potential investors what your product can do, it is also necessary for the marketing material on your crowdfunding page.

Develop A Video

Let’s face it, you can’t have an exciting video unless you have a functional prototype. The video portion of your page is where you let your product shine. You want to demonstrate your product to potential customers and let them get a feel for what it has to offer. The more descriptive and creative your video is, the more people are going to get truly excited to contribute to your campaign and share your campaign with friends.

While there are many moving parts to a crowdfunding campaign, these four considerations should be thoroughly reviewed by your team to set yourself up for success right from the start.

Our President, Collin Kobayashi, will be accompanying a client, FOG Safe, on a production manufacturing trip to China later this week. We are often asked about the process of researching and procuring a manufacturing partner, so we have decided to delve deeper into the topic of “manufacturing partnerships” in a two-part post here on our blog.

In this first post we discuss the benefits of traveling to the factory and getting acquainted with both factory management and factory processes. In our second post, we will dig into the details of the expectations verses experience of our client.

Finding a Production Manufacturing Partner

This is our client’s first time manufacturing a product and they are eager to dive right into the manufacturing phase of product development. They have asked Collin to accompany them on this trip to assist in visiting and selecting a manufacturing partner. 3D Innovations has developed strong supply chains and manufacturing channels, both locally and internationally, over the years and is well versed in manufacturing partner selection. For many entrepreneurs, visiting a factory for the very first time can be overwhelming and intimidating, so having a partner present to help guide and explain the process is greatly beneficial.

Visiting the manufacturing facility has many benefits, the primary benefit is that the client gets to physically see where their product will be manufactured. Seeing the parts being molded in front of their eyes, gives them a deeper appreciation of the entire design process and practices that went into getting their product developed. Also, there is no substitute to a face-to-face meeting with the individuals that will be building the product and directly seeing the process in which it will be manufactured. At the end of a factory visit, such as this one, we find that clients often feel confident in their decision to begin the manufacturing phase of product development, accompanied with a huge sense of relief to have finally decided on and secured a manufacturing partner.

Depending on your individual product and the complexity of the design, factory visits are not mandatory or always necessary. However, after a visit you will have a better sense of what your product will look like in the end.

Do you have questions related to manufacturing a product, send us an email at info@3d-innovations.com, we are happy to help!

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Yes, hardware startups fail and no, that doesn’t mean that yours will. By making yourself aware of the common reasons hardware startups fail, you are preparing yourself, your team and your startup to avoid these roadblocks. The adage may say that “hardware is hard”, but that doesn’t mean it’s impossible—we would even dare say that launching a hardware product has never been easier than it is today.

If you are in the preliminary stages of product development or still considering whether to pursue the innovative product idea you have, the list below will give you an idea on what challenges will arise and how to navigate the hardware landscape.

Not Considering DFM (Design for Manufacturability)

Design for Manufacturability not only matters, it can truly make or break your startup. DFM is the process of being proactive during the product design phase by considering the manufacturing stage of product development at the start of the design cycle. Early consideration of the manufacturing phase shortens product development time, minimizes development costs and ensures a smooth transition into production for quick time-to-market.

Overall development costs are minimized when DFM is utilized because the product design, from the onset, aims to reduce the number of parts that need to be manufactured which speeds up assembly. The entire goal of DFM is to produce a product that is easily and economically manufactured.

If you start down the road to product development without DFM in mind, you are embarking on a much more expensive journey that is full of delays and unnecessary frustrations.

Underestimating Product Development Expenses

Developing a product from scratch comes with costs. There are ways of minimizing costs, but you will still face expenses on the path to commercialization.

The cautionary tale of the Coolest Cooler shows what can happen when you don’t accurately estimate your costs—the company raised nearly $13 million dollars on Kickstarter, yet the Coolest Cooler almost shut down. The startup miscalculated not only costs, but their development timeline as well and ended up having a lot of angry customers and major delays.

Lack of Target Market Research & Validation

Research is vital—you should be constantly researching your target market and the industry you are venturing in to. Too many startups build their products in a vacuum, only to realize later that they are not meeting the needs of their targeted consumers.

Understand your customer base and obtain their feedback throughout the development process. This validation will not only allow you to modify your product to meet their needs, but to also validate each product iteration. At the end of the day, you want to be sure that you have customers that are as excited about your product as you are.

Unwillingness to Change Your Initial Hardware Product Idea

The product that you dream of developing might be drastically different than the product you end up developing. Your design might change because of customer preferences, manufacturing constraints or simply because there is a better and more streamlined design option. No matter what the reason, be open to change. It is great to love an idea, that is why you are embarking on this journey in the first place, but be prepared to modify that idea.

Wrong Manufacturing Partner

When the time comes to manufacture your hardware product, having the right manufacturing partner on your team makes all the difference. Speed, accuracy, reliability and open communication are all characteristics to look for when picking a contract manufacturer. Building a supply chain from scratch is challenging and the pressure is high to find the right match.

Make sure that you are evaluating factories that have proper documentation, strong referrals and the ability to communicate effectively and in a timely manner with you. Many startups realize that it is advantageous to work with smaller factories at the beginning so that their product gets the attention it deserves. A large factory that produces millions of parts a month might not be willing to take on smaller batches or give you product adequate attention.

Now that you are aware of these common pitfalls, navigating the hardware landscape just became a bit easier. If you still find yourself with product development questions, send us an email at info@3d-innovations.com, we are happy to help!

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.