I'm A Celebrity 2015: Kieron Dyer likely to be crowned King Of The Jungle, claim data scientists

Marketing Metrix thinks Kieron Dyer will win this year's I'm A Celebrity... Get Me Out Of Here! But who do you think will?I'm A Celebrity / Twitter

The celebrities only went into the jungle last night, but watchers of the show are already starting to speculate as to who will win this year's I'm A Celebrity... Get Me Out Of Here! While the general consensus on Twitter seemed to think that either Union J's George Shelley or former Hollyoaks star Jorgie Porter will walk away as champions of the jungle, top data analytics company Marketing Metrix has other ideas.

After successfully predicting that Nadiya Hussain would win Great British Bake Off 2015, it decided to try and work out who it thinks will win I'm A Celeb this year too, with ex-England footballer Kieron Dyer coming out on top. However, Brian Friedman could give him a run for his money as his career in music, marital status and gender is the perfect recipe to become a reality TV winner.

Here are the things, according to Marketing Metrix, that hold you in good stead for winning:

- If you live in the east of England, south-east England, northern England or Northern Ireland, you have at least three times more chance of winning.

- If you are a man, you're 3.7 times more likely to win than if you are female.

- Those who remain divorced are least likely to perform well.

- If you're scared of spiders, you're 2.8 times more likely to win. Whereas a fear of the dark can actually decreases your chances.

- Those with a musical or drama background are four times more likely to win.

- Those working in the food industry such as chefs are 2.3 times more likely to win.

Fan favourite Porter is pipped for the third spot in the ranking of the famous faces, followed by Most Haunted host Yvette Fielding. The Only Way Is Essex's Ferne McCann, despite not even having entered the jungle yet, is likely to bag fifth place with Shelley taking sixth.

Chris Eubank will probably have been voted out of the camp just before Shelley, with Spandau Ballet former frontman Tony Hadley going before him. Newcomers Spencer Matthews and Vicky Pattison, known best for appearing in UK reality shows Made In Chelsea and Geordie Shore respectively are likely to be ninth and tenth amongst the rest of the line-up.

Lady Colin Campbell is least likely to win according to the analysts, with fashion expert Susannah Constantine expected to be the second contestant booted out of camp, with Dragons' Den entrepreneur Duncan Bannatyne leaving just after her.

While nothing is set in stone of course, as the show relies on public votes rather than judge's decisions like Great British Bake Off, Marketing Metrix is confident it will be accurate. "By comparing almost 162 contestants over the 14 seasons of the show, we have developed an algorithm that accurately predicts who is most likely to win. It's definitely a close race," Catherine Philippou, a company data analyst told IBTimes UK.

"It will be exciting to watch and to see the results unfold, especially as you don't always know how the British public is going to react. With our success at predicting Bake Off earlier this year, we are very confident that our model will live up to expectations. Data science is what we do best."

I'm A Celebrity... Get Me Out Of Here! continues tonight at 9pm on ITV, with Porter and Campbell taking part in the dreaded eating challenge, Disaster Chef.