Certificate in Social Media Marketing

Social media is used for sites that may provide radically different social actions. For example, Twitter is a social site designed to let people share short messages while Facebook is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

We must understand this as social media feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media also helps in building links that in turn support into SEO efforts. Many people a perform searches at social media sites to find social media content. This does also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

We shall teach you how to understand various platforms.

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Course Outcome

Drive new business to your website.

Identify clear actions that will improve the performance of your website.

Use social media marketing effectively.

Create a simple plan of action to use be active daily on social media to ultimately generate more business.

Social media Training FAQs.

Is this course for me?

This course will help you use social media effectively by understanding its uses and relevance.

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Why should I care or use this?

If you own a business, chances are your website plays a crucial (maybe primary) role when it comes to revenue. Most consumers may never even meet a customer service or sales rep, so your site is the only thing guiding your user to a purchase.