Collect and integrate data from every touchpoint to provide a 360-degree view of the shopper that informs each marketing decision. And build 1-to-1 journeys at scale across any channel including email, mobile, social, digital advertising, online, and in-store.

Empower associates with clienteling solutions so they can get smarter and more predictive with their shoppers. And accelerate productivity with real-time product and customer insights, task management, social collaboration, and training tools to cultivate retail talent.

Introducing artificial intelligence (AI) that creates predictive 1-to-1 shopper journeys that deliver the right incentive, to the right audience, on the right channel, at the exact right time. And because it’s built into Salesforce, it just works. Now, that’s smart retail.

Whether it ends in a store or with a mailed package, more often than not, the shopping experience begins online. That’s why retailers are using Salesforce retail cloud CRM solutions to build personalized customer experiences across all channels. Salesforce CRM for retail is helping retailers keep customers’ needs top of mind, listening to what they want, and responding instantly. Salesforce connects sales associates, partners and employees with the key information they need to provide the right products and the kind of service that builds loyalty.