Taylor Schilling and Uzo Aduba in a scene from the TV series Orange is the New Black. Paul Schiraldi

"We've gone to countries like France and the UK and now Australia and you see people who really want to tell you how moved they are by the show."

Two things which set the more established Netflix apart from its Australian competitors is the accessibility of the service across a wide range of devices (Apple TV, major gaming consoles, smart TVs, Google Chromecast) and the breadth of content.

Netflix was the first streaming service to commission its own original content.

American political thriller House of Cards, starring Kevin Spacey, delivered the company its first major awards win.