Hoist by Damien Moyal

Damien Moyal Demonstrates The Hoist Bottle

Damien Moyal, the architect of the displayed project Bottle:Hoist by Damien Moyal explicates, Hoist is a &#039;true&#039; isotonic beverage, and prides itself on this distinction, as competitors are hyper- or hypo- tonics, and thereby less effective in rehydration. Hoist was in a short, stout package that was not intended for beverage at all, and was rigged to accommodate the product. The brand picked up steam in the medical community, but wasn&#039;t competing as desired in the consumer space. Wanting to be a stronger contender (with growth potential) on the sports drink shelf, they engaged us in a redesign. We redesigned the primary pack (bottle), and updated their branding as well..