The Campaign

McNOW with Google
Data follows your moves without being obtrusive. Charming and enjoyable recommendation ads.
When analyzing the 2 billion meals McD POS data, we can find the products that go up in sales according to specific area, time, weather, temperature, event and other factors. This indicates the moment for each product (the moment you crave that product), and if we can translate this to real-time banner ads and media output, optimum recommendations can be made by capturing these moments as they happen.
However, these banners can be construed as ‘annoying’ if mis-applied.
We modified our thinking and understood that recommendation ads, if honed in perfectly to specific needs and times, can actually turn out to be exactly what the customer wants, that is to say ‘enchanting entertainment’.

Creative Execution

The Forefront of Newness! 2 Billion Pieces of Annual Sales Big Data Turned into Entertainment!
The New Live Recommendation Ad System.
Marketing data and real-time data such as meteorological information is calculated to inform creative and media output, which is all automated.
1. Precise targeting that doesn’t ‘chase’
2. Charming, appealing, cute banners and motion graphics
3.“Everyone’s ranking” style options given to users meant fun and very precise recommendations to target.
The system has more than 25,000 banners and an infinite number of combinations possible for the landing page. With GOOGLE cooperation, the entire system can be reviewed, with direct connection to advisor, higher bidding settings and output consumption.
These innovative new systems allowed for infinitely faster creative output.

Get Involved

Press

Support

Social

Spikes Asia, the region's oldest and most prestigious award for creative advertising, is also a three-day Festival reaching the region's most influential decision-makers, as well as up-and-coming talent.