About ETC

The European Travel Commission (ETC) is the non-profit organisation responsible
for the promotion of Europe as a tourist destination in third markets. Our 32 member National Tourism
Organisations work together to build the value of tourism to all the
beautiful and diverse countries of Europe through, in particular, cooperating in
areas of sharing best practices, market intelligence and promotion.

Research

ETC research activities are meant to deliver its members the intelligence support
necessary to keep a competitive edge in the global tourism market. ETC research
activities identify and analyse tourism market trends and produce knowledge on
relevant and fastest growing outbound markets. ETC also disseminates best
practice examples in the area of tourism marketing and promotion.

European Tourism 2010 - Trends & Prospects (Q4/2010):

Summary

The travel recovery in Europe, and globally, continued into the waning months of 2010. Data show a slight acceleration of growth of visitor arrivals across Europe in general in late 2010, before the weather in December stalled travel.

Both airline and hotel industry data confirm the recovery reported in arrivals data. Passenger growth on European airlines continued at a brisk pace since air space closures in April with only a brief lull in early autumn and before weather related disruptions in late December.

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