Another Billion on Facebook with Nanigans

Another Billion on Facebook with Nanigans
Advertisers Drive 1 Billion Conversion Events through Nanigans’ ROI-Based
Advertising Platform; Milestone Follows Year of High Growth, Increasing
Revenues 2.5X
Business Wire
BOSTON -- February 26, 2013
Nanigans, Inc. announced that value focused advertisers have driven more than
1 billion conversion events through its ROI-based advertising platform. The
platform, Ad Engine™, empowers large-scale performance advertisers to spend
their ad dollars efficiently to acquire profitable customers at scale on
Facebook^® desktop and mobile.
The 1 billion conversion event milestone represents the business value that
large-scale performance advertisers across retail, gaming and additional
verticals have achieved by licensing and leveraging Ad Engine. Consisting of
customer acquisition and engagement goals such as registrations, app installs
and purchases, the milestone follows another year of high growth for Nanigans.
In 2012 the company grew revenues by 150%, nearly doubled its customer base,
and more than tripled the volume of ad spend managed through its platform.
“We’re proud to have reached this milestone, as it speaks to the true value
advertisers are achieving by leveraging our ROI-based advertising platform,”
shared Ric Calvillo, co-founder and CEO of Nanigans. “In 2012 we solidified
our position as the market leader in performance advertising on Facebook for
the retail and gaming sectors, and we look forward to continuing to build
advertising technology that serves these and other performance-driven sectors
on desktop and mobile.”
Nanigans offers the only advertising platform that measures, predicts and
optimizes ad spend for lifetime ROI on both desktop and mobile. By harnessing
the power of lifetime value to inform more intelligent and efficient media
buying, the company is moving the industry away from buying on a
cost-per-click and cost-per-action basis to a true ROI basis.
Founded in 2010 as an early Facebook Ads API developer and more recently
designated by Facebook a Strategic Preferred Marketing Developer (sPMD),
Nanigans has grown consistently at a 25% quarterly growth rate over the last
three years. In the past year alone the company more than doubled its
headcount, moving into a larger corporate headquarters in Boston and opening a
new office in New York in addition to its office in San Francisco.
Nanigans is committed to driving lifetime customer value on behalf of the
world’s leading performance marketers. To learn how licensing Nanigans’
ROI-based advertising platform can help your company acquire profitable
customers, contact info@nanigans.com.
® Facebook is a registered trademark of Facebook, Inc.
About Nanigans, Inc.
Nanigansis transforming how marketers acquire customers by harnessing the
power of lifetime value to inform more intelligent and efficient media buying.
Nanigans’Ad Engine™is the only advertising platform that measures, predicts
and optimizes ad spend for lifetime ROI on both desktop and mobile. Chosen by
the world’s leading performance marketers in sectors such as retail and
gaming, Ad Engine delivers over 2 billion Facebook ad impressions every day
that drive over 2 million daily conversion events such as purchases.
Nanigans was founded in 2010 as an early Facebook Ads API developer and was
recently designated by Facebook aStrategic Preferred Marketing Developer
(sPMD). Backed by Avalon Ventures and with offices in Boston, New York, San
Francisco and London, Nanigans has over 85 employees and is growing rapidly.
To learn more visit: http://www.nanigans.com.
Contact:
Nanigans, Inc.
Cheryl Morris, 508-289-1446
cheryl@nanigans.com