Search Google Appliance

Advertising

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

A stamp holder made of cream celluloid. This promotional novelty advertises the Chas. G. Braxmar Co., a jewelry manufacturing firm. Advertising copy is found on both sides. This is clearly meant only for stamps; images of stamps decorate the top of the front and back. The back reads "Diamonds, Watches, Emblematic Jewelry, Badges, Medals, Lodge Supplies and Knights Templar Equipment."

The Buckeye State was built at Shousetown, Pa., south of Pittsburgh. In 1849 the hull was completed and hauled up the Ohio River to Pittsburgh to be finished. Under the supervision of David Holmes, the Buckeye State was completed in February 1850. It was owned and operated by the Pittsburgh & Cincinnati Packet Line, which ran it regularly on the Ohio River between Cincinnati and Pittsburgh. The company owned six or seven steamers at a time, and ran daily departures between the two cities. By the mid-1840s the Pittsburgh & Cincinnati Packet Line was praised by a Pittsburgh newspaper editor as “the greatest convenience . . . ever afforded the citizens on the banks of the Upper Ohio.”

On May 1, 1850 the Buckeye State left Cincinnati for Pittsburgh and completed the trip in a record 43 hours. Under Capt. Sam Dean, the steamer made 24 stops along the route, needing coal once and wood three times. One hundred years later, the Buckeye State still held the record for the fastest trip ever made by a steamboat between Cincinnati and Pittsburgh.

In 1851, showman P. T. Barnum organized a race between the Buckeye State and the Messenger No. 2 as a publicity stunt to advertise Swedish opera singer Jenny Lind’s American tour. Steamboat racing was growing in popularity, and so a race was the perfect promotion. Although Lind and Barnum were aboard the Messenger No. 2, the Buckeye State won the race. The Buckeye State continued its service up and down the Ohio for six more years until it was retired and dismantled in 1857.