But at the end of the day, strategy is simply about getting from point A to point B in the most effective and efficient* way possible … so if the challenge was to make cars reduce their speed as they go down this particular street, then it could be argued this approach could help achieve that.

Anyway, none of this matters because the only reason I’ve written these pointless words is because I wanted a [bad] excuse to put this picture up on my blog because it amused me. Though I have to say, if I lived near this street, I’d fuck with everyones carefully laid plans by placing another sign directly underneath it that stated ‘OAP Home straight ahead’.

But that’s just me.

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* Yes, effective and efficient is an ambiguous term – which is why you have to identify the real business need/s prior to undertaking any work as this not only lets you focus on the areas that actually need impacting but allows you to identify and set the metrics that can evaluate and analyse the impact you will be making. But you knew that already. Oops.

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so you say swapping a road of fast traveling cars for a street full of pubescent, acne twats and dirty fucking perverts in raincoats with their hands in their pockets because theyre playing with their cocks, successful strategy do you?

more proof planners havent got a fucking clue about the real world.

by the way, have you got the address of this street? just for research reasons.

for the record campbell. executional, tactical or lie, its better than sitting in a fucking beige boardroom for 6 months peeling brand onions or whatever the fuck you call them and then walking out with nothing but bland, meaningless shit that achieves fuck all because no bastard cares or understands them other than the fucking twats that spent the cash doing them so they could justify their meaningless jobs and lives.

Andy highlights the folly of many brand management positioning processes in just 1 paragraph. It’s even worse when all they produce is a logo at the end of the 9 month process. A bland logo, but with a fantastic press release attached.

Oh the good old press release … a piece of “information” that talks about how a company has not just discovered the secret to life, business and the universe … but actually made it. So imagine our surprise when we find out it’s all down to the small square stamp logo of some 3rd grade motel chain from middle America.

I know someone who spent NINE MONTHS on a ‘brand pyramid’ … changing meaningless words over and over again until everyone in the company was happy … even though that meant it had to satisfy folks from about 12 different countries who all had limited – or different interpretations – of English words.

since when did you become that fucking twat clarkson? and thats still not a chicane, its still a fucking bend, look at the bastard sign, check the highway code and learn the fucking difference between a side road and a fucking chicane.

In Holland we actually got places like this with signs quite similair, including the 18 years of age disclaimer (which is the executional part btw). However, since it’s so freaking cold we keep them behind glass windows most of the time.

Surely this street would have slower cars, but more accidents overall as people wouldn’t be focusing on the road… and by that token actually fails to be good strategically because it misses the point (the business need) of slowing cars in the first place… to stop people getting hurt?

That’s not devils advocate, that’s planner trying to look smart but looking a tit. Or planner trying to start an argument because he’s a bastard. Doesn’t suit you M, leave that argumentative shit to Rob C, you’re better than that.