LANDMARKS;THE WEEK OF NOVEMBER 18,1996;ATTITUDES;PILLOW TALK

Published on November 18, 1996.

Eastern Bank of Lynn, Mass., sets up the worrisome scenario: "What if there were a company that manufactured sleep but its bank refused to extend their line of credit and no more sleep could be produced?" Eastern Ban k is much more sensitive than that, because it knows "your company is as vital to you as sleep itself." The spot's tagline, via Pagano Schenck & Kay, Boston, is "As different as a bank can be."