Diwali is the festival dedicated to the divine mother MahaLakshmi – the goddess of fertility and prosperity. The season of autumn begins with the navratris, the nine days of celebration of the divine feminine, culminating in Dussehra. Diwali is celebrated at the other end of autumn, starting on Dhanteras and ending with the main festival two days later on the darkest night of the month Karthik.

Dhanteras is the day when it is auspicious to purchase the gold and silver items required for our Diwali preparations. But have you wondered why people buy gold during Dhanteras?

Here’s explaining the reasons-

It is believed that on Dhanteras, ‘Dhanvantri’, the physician of Gods, appeared from the ocean as a result of its churning by Devas and Asuras. The word ‘dhan’ means wealth. Hence, to celebrate this occasion, people buy wealth in the form of gold.

Another popular story about Dhanteras narrates the incident of the 16-year-old son of King Hima. Hima’s son was predicted to die on the fourth day of his marriage by a snake bite. In a bid to protect him, his wife places a huge heap of gold and silver coins at the entrance to their house and lights up a lot of diyas. When the God of death, Yama, tries to enter their house, he is dazzled by the gold and momentarily blinded by the glittering light. Hence, he retraces his steps. Dhanteras is celebrated to commemorate King Hima’s daughter-in-law and hence, people buy gold and silver coins.

Since Diwali is the festival of Goddess Lakshmi, who is the goddess of wealth and prosperity, Dhanteras (i.e the 13th day of the month of Karthik, ‘teras’ meaning 13th and ‘dhan’ meaning wealth) is celebrated as a harbinger of this wealth. People buy new items including gold and silver coins in order to invite Lakshmi into their houses.

We’ve added a touch of style to this collection while keeping the traditions of the festival alive.

Diwali, as the name implies, is the festival of lights. It signifies the victory of light over darkness, of knowledge over ignorance. Here at Jagdamba Pearls, we have special hampers and thalis ready for you to add that special touch of divinity to your Diwali celebrations.

Diwali is the perfect day to invite Goddess MahaLakshmi into our lives to bless us with health, wealth and prosperity. It is important to clean our homes, which is the external significance and on the inner side, we have to clean our hearts and minds. Forgetting old jealousy, fights and quarrels, it is a time to re-establish ties with our friends and family, to celebrate harmony and peace. What better way to do that, than to gift an auspicious token of celebration and divine remembrance?

If you’re a seasoned shopper, you’ve probably scanned the internet for all the happening deals around you this festive season –free prizes, blockbuster discounts, lightning deals and the list goes on. You’ve probably also heard of the ‘Cashback Offer’.

If you have purchased a few products under the ‘Cashback Offer’, you already know how awesome it is and we’re sure you would agree with us on why it is the best deal ever.

For those of you who have never tried it out, here are 10 reasons why you should –

100% Value – A 100% cashback means whatever money you spend, you get exactly the same in return. For ex: You buy a product worth 15,000, you will get a voucher worth 15,000 that can be redeemed later. Isn’t that just awesome?

Better than ‘1+1 Free’ – When you choose a ‘1+1 free’ offer, in most cases, the free product you get is of a lower price. Whereas, in a 100% cashback offer, the free product you redeem can be of the same price as the product you initially purchased. So it’s even better!

Shop using a single click – The 100% cashback offer is applicable on our website, so you don’t have to visit our stores in person. Sit back, relax, browse through our collection and buy your favourite products using a single click.

It’s the festive season, after all! – Dhanteras and Diwali are the best occasions to buy gold and jewellery. Buying gold is believed to bring good luck and prosperity as it is during this time that Lakshmi, the goddess of wealth, had emerged from the ocean of milk. So when you have the opportunity to receive 100% cashback, why resist it?