Redford’s ‘Lost’ pushed back again

“All Is Lost,” starring Robert Redford as the unnamed ancient mariner struggling against the elements, was supposed to open last week in San Antonio.

Then it was supposed to open this week.

Now, it’s gonna open NEXT week. That is, if it doesn’t get pushed back again. Argh.

The film, which has earned Oscar buzz for Redford, is playing on a handful of screens around the country, with plans to expand as the buzz builds and awards season looms on the horizon. A regional PR rep for the film didn’t really have an answer for the repeated delays, but speculated that a slowed-down, buzz-building rollout might be the culprit.

Maybe. But at some point, that strategy has to be counter-productive. Film buffs, who’ll presumably make up the bulk of the audience for “All Is Lost,” surely must be frustrated by the moving-target release date. Chances are they’ll hang in there, since it has a 94 Tomatomter score.

I’m certainly tired of putting “All Is Lost” in the “Coming Attractions” section of the Friday mySA Weekend section. Rest assured it’ll be there again this Friday. For fans of mySA Weekend/Weekender trivia, its three consecutive appearances in that feature breaks the record of two held by a half-dozen films whose names escape me.