LeEco will invest 12 billion yuan (Rs. 120.5 Billion) in the factory which will be part of a bigger "Eco Experience Park" that will cost 20 billion yuan (Rs. 200.88 Billion) in total and will also include an entertainment park, facilities for internet-connected electric cars and offices.

The facility is expected to be the production hub for the LeSee Electric car, which was unveiled as a concept car in April at the Beijing Motor Show. The LeSee will be a rival for the Tesla Model S. LeEco claims that the production car will have fully autonomous driving capabilities, and will be able to sprint to a top speed of 229km/h. The upcoming factory will produce 2,00,000 LeSee cars in a year.

LeEco also plans to produce cars at a plant currently being built near Las Vegas, by its partner Faraday Futures and has also inked a deal to help British carmaker Aston Martin, to co-develop a 1,000bhp four-door, electric, super sedan called the RapidE.