Saxsofunny Promotion Uses Themed Tactile Print Ads

This ad campaign promotes a Brazilian sound production company called Saxsofunny. These noise interactive posters recreate the sound of the image on the poster through physical means; each poster uses material that imitates the motif of its design.

For example, the poster with the typewriter is made entirely out of bubble wrap. Each time you pop it, you recreate the sound of a key being pushed. Watch the ad to check out how the burning fire and thunder posters work.