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As the UK’s leading, multi-award winning baby and nursery wholesaler, Baby Brands Direct is dedicated to sourcing and distributing only the best baby products to independent retailers within the UK and across the globe. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare.

We stock some of the world’s biggest brands including Mattel and Philips Avent, as well as innovative and niche brands including Beaba and Milton, all alongside quintessential UK luxury brand Little Bird Told Me – all at competitive trade prices, with further bulk discounts and offers available.

At the heart of our ethos is commitment to good business practice; personal care and strengthening relationships for the better of our customers. The sooner you Register with us & start trading, the sooner you can access the best brands for the absolute best prices and we can issue you with your free loyalty credit!