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WIth the launch of two new online stores based on dzineStore framework here are the udpates on the platform:

Modern Skin – Looks Better

The store has been updated so that it looks much better than the older store. It is more sleek, pleasing to the eye and more functional.

The buttons have been smoothened and the menu bars have been give the web 2.0 effect.

Share your product on Facebook, Twitter

The social media integration has been improved. There is a button next to each product to like it in Facebook or tweet about it in twitter.

Build more subscribers, fans, followers, viewers and customers

The Store itself now has integrations with your Facebook, Twitter, YouTube and eBay accounts. If you have a Facebook account, a twitter account, a YouTube page or an eBay store, all you have to do is put the link to them on the control panel and they will automatically show up on the homepage and on the store pages.

Google Analytics Integration with Online Store

Campaign Monitor Integration

Do you use campaign monitor as your email provider. If you do, the newsletter section can subscribe visitors directly into your campaign monitor account.

Flash Slider on Front Page

You can choose between a flash slider or a jQuery slider on the front page to promote your products. Having jQuery slider means that your store is 100% visible in iPhone and the iPad and your mobile customers can buy products using their mobile devices.

Better PayPal Integration

We have improved the PayPal integration so that you only need an email address to start your online store making it quicker and easier to set up. You can also accept payments via credit cards through the PayPal integration making it more safe and secure for both yourself and your customer.

Lots of more updates coming soon, stay tuned. Pricing for dzineStore starts at $1000 AUD + GST per year. If you need a store by Christmas, please contact us at info@dzineclub.com

Are you a web analytics company?

Do you want to know how many websites are using your software? Do you want to know how many websites are using your customers software? How do you competitors rank with you in the top 10, top 100, top 500, top 1000 for any country in the world?

Do you offer products and services around web analytics?

Do you have integrations with web analytics platforms? Do you want to only approach companies who use a particular analytics platform? Do you want to sell your services to companies who use the platform that integrates with you?

If you answer yes to these, you might be interested in our analytics platform that analyses analytics companies usage.

We will soon be releasing a tool that allows you to find out what analytics provider a website is using (any website in the top 100,000). Stay tuned for more details.

I was doing a talk in Swinburne University a few days ago where I discussed the best strategy for Web Analytics. Now there are multiple ways around this but the best results that we see are when we follow this pattern

Define your target online segment

You don’t want to track everyone who lands on your website. Define that online segment who have the highest chance of conversion.

For us, Melbourne and Sydney visitors are our target market.

Define your conversion and goals metrics

What is conversion for you, be clear with that. Then build some goals around the conversions. It might be selling a product, subscribing to a newsletter, downloading a whitepaper. Then build some goals around your conversion metrics.

For whitepaper downloads it might be number of pages viewed per visit

for Newsletter subscriptions it might be number of information pages viewed per visit

For Product sales it might be how many product pages viewed per session

Put Call to Action buttons/ links

Put call to action buttons/links on all the pages. Make sure that every customer knows how to buy a product from you, or to subscribe to your newsletter or to download that whitepaper whatever conversion is for you.

Create Conversion Funnels in Google Analytics

Build Conversion funnels in Google Analytics based on your conversion and track them periodically

Create Goals in Google Analytics

Build goals in Google Analytics and track them periodically

Create Segmented Report in Google Analytics

Create the segment of your target market in Google Analytics and use that to track your metrics.

In-Page analytics in Google Analytics

Google Analytics have just released the beta version of In-Page analytics. This tool helps your visualise user engagement on your website visually. This report is similar to the overlay report but adds multiple layers of depth and customisation to your reports.

The report shows the percentage of clicks against any link and when you hover on top of it, it will show the clicks, goal value and a breakdown of all of your goals.

Accessing In-page analytics from Google Analytics

Using In-Page Analytics

There are some cool things you can do using In-Page analytics. Here are a few of them

Visitor pathing analytics – Go through the whole website

Click through your whole website while in In-Page analytics mode and try and determine what paths users take. Pick your front page (or your most popular landing page) and If you look at the top percentages on each page and follow that path, you are following the most popular path that visitors take on your website.

Have a look at how clicks affect on pages depending on where a visitor is.

Advanced Segments Breakdown

Click on the top right and bring down the advanced segments and see how your segments interact with your website. Do new visitors tend to click on about us more than returning visitors for example. You can also view any advanced segments that you have created on your Google Analytics account.

Toggle Full Screen mode

Toggle the full screen mode to view the whole of your website without the sidebar

Use Filters for advanced analysis

You can click on + Add Filter to filter a subset of your visitors for better analysis.

Filters you can use are:

– What type of a visitor it is – What Geographic location that visitor has come from – What campaign did that visitor originate from – What is the source of the visitor

and other filters such as browser, screen resolution, operating system etc

Keyword Conversion Tracking – What is it?

The most important stat for a website is conversion. A conversion might be a purchase for an online store, a filled enquiry form for a services company, a whitepaper download, etc etc. Keyword Conversion tracking helps you understand the most important thing that contributed to that conversion. The keyword that the visitor put into the Search Engine, landed on your website or microsite and triggered a conversion event. These are the visitors that are doing conversion on your website. Lets look at how you can track this.

Keyword Conversion Funnel – Customer Conversion LifeCycle

Lets have a look at a customer conversion lifecycle.

What you have at the Traffic stage where most of the data gets analyzed is a lot of noise. At this stage, you have visitors coming from multiple sources, referrals using multiple keywords. When Visitors land on your page, some bounce back. Some move into research stage where they are consuming the information.

Once satisfied, some visitors will move into a consideration stage, and with the right information in front of them eventually move into a conversion stage. This is where you want to track what your users searched for to eventuate the conversion.

Using Keyword Conversion Tracking with Web Analytics

You need a fairly robust analytics solution to track Keyword Conversion. You need at least Google Analytics or Piwik Web Analytics at the free end. At the paid end, you get more robustness, flexibility, analysis and offline data analysis through platforms such as Adobe SiteCatalyst powered by Omniture, CoreMetrics or WebTrends. Please view our post on the list of Web Analytics Platforms for more information on these providers.

Google Analytics Keyword Conversion Tracking

Set up Goals in Google Analytics (against your conversions)

Click on Traffic Sources > Keywords

Click on the Goal Tab that refers to your conversion

View the report (Note: click on the heading of your conversion name to sort it)

Piwik Web Analytics Keyword Conversion Tracking

Set up Goals in Piwik Web Analytics

Click on the Goals Tab and pick your specific Goal

Select a suitable date range

Click on keywords > Conversion Rate to see the most popular converting Keywords

Keyword Conversion Tracking Outcomes

So now you have the data! But what do you do with the data?

Focus on converting Keywords

Focus on optmising our landing pages to those Keywords

Review Visitor Traffic Path

Optmise Visitor Traffic Path.

Source Conversion Tracking & Referral Conversion Tracking

Similarly, you need to start tracking your source and your Referrals for best way for conversion.

Everything is great about analytics but over time analytics loses its value because of these two problems

It is hard to access

You do not know what actions to take based on the reports

Making Analytics easy to access

We’ll look at how we can solve the first issue on this post, being hard to access.

Google Analytics has a great way of setting up alerts and scheduling of sending reports that makes it easy for you to access data. The problem with things being sent to you is that you are not motivated to view them. For me, my analytics reports land on my inbox once every 2 weeks and I barely look at them. What I really do to view what my visitors are doing is use custom applications that read analytics data and I can access information that is important for me through these. Here are a bunch of applications on iphone and Adobe Air that you can use to keep track of your analytics.

For this post we’ll mainly focus on free applications:

Google Analytics – Adobe Air applications

Polaris for Google Analytics

Polaris is a cross-platform desktop widget for Google Analytics. With 8 standard reports it’s the easiest way keep your data always instantly available. The rich interface and swift navigation make it a pleasure to use. Download Polaris for Google Analytics here

TrakkBoard Adobe Air Application for Google Analytics

Trakkboard allows you to compare and view reports on single or multiple Google Analytics accounts form one dashboard. You do not need to log into Google Analytics and can create multiple dashboards for the data you are comparing.

Piwik – Adobe Air applications

Desktop Web Analytics for Piwik

If you use Piwik Analytics, Desktop Web Analytics for Piwik is an amazing app to visualise your analytics. You can set up multiple profiles so that you can view multiple analytics accounts. There is also a live tab where you can view what users are doing live on your website.

If you are using Google Analytics and not tracking your outbound links, you might be not getting enough intelligence on your website. Here are some of the things that outbound link tracking can tell you

How many times someone has clicked on your email link (in contact us) compared to how many emails you have received.

If you have a high number of clicks, but a low number of enquiries, it might make sense to create a contact us form and use that instead.

How many times are your PDFs getting downloaded

Have you got documents in your website. If any of your PDFs have a very high demand, it might make sense to ask the user for their email address before they can download the PDF. This way you are capturing more data about your visitors

Are you sending a lot of traffic to your affiliates

You can essentially track if you are sending a lot of traffic to your affiliates and if you are, and if they are turning into sales or enquiries, you should charge commission on that traffic.

Outbound links tracking

Even your general outbound links (such as maps, review sites ) etc, you can track them to see if any of your investments are turning into action for you.

Want to get more intelligence from your website and use that to improve your business? Talk to us info@dzineclub.com

Our staff have recently been certified as Google Analytics Qualified Individuals. That means that our knowledge about Analytics matches the requirements set by Google themselves.

One of the things we had to do to get the Qualification was complete Conversion University that takes you through all the ins and outs and setting up of a good Google Analytics system on any site.

The test was fairly hard with 70 questions and 90 minutes of time. We would not recommend doing the test unless you have read through the university slides at least a few times and can remember code snippets as well as set up information.

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Want to implement or improve your Google Analytics?

DzineClub can help you really dig into your visitor behavior and give you information on what to do to improve your site for better effectiveness and higher conversion. Contact us at info@dzineclub.com for a quote. Mention this blog post for a special price 🙂

Advanced Segments in Google Analytics are very powerful. This allows you to drop your website visitors into separate buckets/segments and view reports around those particular segments.

An Example of Advanced Segments in Google Analytics is

All Australian Users who have been to the site before

For DzineClub, these are high value customers for us. So we analyse this segment to see what they are doing. Some information that we can now find out about them are

– where did they originate (this will help us target more on that source so that we can generate more loyal and local customers)

– Goal Conversions (how is the goal conversion on our local and loyal visitors)

– What pages do these segments go to

An interesting fact for us was that our Australian Returning Visitors segments browsers were majority of Firefox and Chrome browsers. So we can assume that they are a bit more tech savvy and we can provide content which could be a bit technical.

Google Analytics is one of the most widely used analytics software in the world. Google analytics/reporting tool is free and provided by Google. Google Analytics is hosted by Google. Google Analytics allows you to track multiple websites that you run/operate. For each of those websites you can then

Track your Visitors, their attributes and how they interacted with the site

Track your traffic sources and where your visitors originated from or how they found your site

Track your Content, how often it was viewed, which pages were viewed etc

Google Analytics Dashboard

The dashboard contains all of your custom reports in one location. When you set up your account, it automatically has the main reports on the dashboard already. You can remove the ones that are not relevant to you and you can add any report you like that are more important for your particular business. Dig deeper when setting up your dashboard and compare past results on your reports.

By default on the dashboard you get the visitors report, the site usage report, visitors overview, map overlay, traffic sources overview and content overview.Visits and Site Usage Report

These reports give you a line graph of site visits for the last month. On this particular site the blue line indicates the visit for this month and the green line indicates visits for the month before that so that you can compare. On the Site Usage statistics it shows you

- how many visits you had for the month (compared to last month) - how many page views did you have in total (also compared last month) and this calculates the pages/visit - Bounce rates (visitors only visiting one page) compared to last month - Average time on site compared to last month - percentage of new visits (visitor loyalty)

Then its followed by

Visitors Overview

How many visitors you had for the month (not compared to last month)

What language do your visitors use

What network locations are they coming from

What browsers are the using to view your site

What screen colours are they using

What is the visitors screen resolution while viewing your website

What kind of plugins do they use – such as java or flash

what internet connection speeds do they use

Map Overlay

They say 🙂 a picture tells a thousand words. A quick visual guide into where the visitors are coming from. The map overlay can go deep into suburb/city level.

Traffic Sources Overview

Where are your traffic coming from, what search engines

What affiliate sites and sending users to your website

What keywords they are using to find your site

How successful are your SEM campaigns

Content Overview

What are the top pages on your site

Navigation analysis: how visitors found your content

What entrance path they are using to get to your content and how are they flowing from there. So at Dzineclub, we can click on our services page and see how the traffic flows from that page > meaning what are users most interested in

Top exit pages – where are your users dropping off

Site Search Reports

What are your visitors searching for in the site

What keywords are users searching on your site

Event Tracking Reports

What custom events are you tracking

What links they are clicking on

Download tracking

Events in Single page tracking

Goals Set up and Tracking

Funnel VisualisationsTell how many users went to your quote, contact us page and how many completed.