“Joe Hoke taught me to think.”

“Joe’s keen strategic sense inspired us to find fresh solutions, whether marketing safety messages to people who didn’t want to hear them, repositioning jet engines for customers who’d lost faith in the brand or cutting through the health-insurance clutter. I was always motivated by his clarity, his positive energy and his belief in pushing for the best possible ideas.

Joe insisted that we get street-smart: truly understanding the mindset of the target audience first-hand. It works.

Above all, Joe believes that all work must be measured by results first.

Joe is perhaps the greatest influence on my career, and being able to work for him and with him for 18 years was its single biggest privilege.”