Some burger joints already serve food that tastes like paper. But Bob's, a chain in Brazil, had to go a step further and wrap its burgers in completely edible paper. Just apply condiments to the package and bite in:

Playing on their tagline, “Não dá pra controlar,” which, loosely translated, suggests their sandwiches are so irresistible you can’t control yourself, Bob’s burger chain used an edible paper wrapper that allowed consumers to tuck straight into their sandwich and bypass the pesky added step of having to unwrap their meal.

The result? A curious sight that saw diners biting into paper-bundled burgers during the one-day event this month.