Marketing & Advertising

Marketing & Advertising

The core intention of a Master’s Programme is to equip students with specialised knowledge through research training. It also provides sound training in research methodologies, and equips you to deal with complex issues both systematically and creatively, so that you can make sound judgements using data and information at your disposal.

The purpose of this programme is to ensure that students effectively understand and implement the set of decisions and actions that will result in the formulation and implementation of a strategic marketing plan, designed to achieve an organisation’s objectives. This will involve the planning, directing, organising and controlling of marketing strategy-related decisions and actions.

To create a platform which will provide an opportunity to those with some academic marketing knowledge with expanded insight, understanding and practical skills about marketing – from idea conceptualisation to the development, launch and maintenance of marketing plans and programmes for contributing to the achievement of the strategic business objectives of the organisation.

The purpose of this quali­fication is to provide students with a comprehensive and in-depth knowledge of the principles, major theories and paradigms, skills, methods and technology of the science and profession of the ­field of marketing, management and supply chain. It further aims to develop applied economic, management, supply chain and marketing skills, as well as generic cross-functional knowledge and skills.

The main purpose of the qualification is to empower qualifiers with graduate-level knowledge, specific skills and applied competence in the field of Marketing Management to enable them to pursue practical and rewarding careers in the marketing business environment. The purpose of the qualification is also to provide graduates competence in marketing, business management and financial management.

The purpose of this programme is to instil and broaden students’ marketing knowledge, business management knowledge, and the application thereof, in terms of the principles, theories, thought-schools, methods and application processes involved in the various ­fields required in the core marketing management function.

The purpose of the programme is to provide students, qualifying with the certificate, with a broad but elementary knowledge of marketing as well as business concepts, guiding students through the entry-level application of these concepts. It further provides students with the basic knowledge to structure the organisation effectively to deliver products, product-related services and services, providing value to customers, motivate purchases and fulfill customer needs.

Let’s start at the very beginning. A very good place to start. To become a master of marketing, as with anything in life, you need a solid foundation to build on. Marketing is an essential part of the consumer-driven world we find ourselves in and a strong base is vital if you want to pursue a career in this ever-growing field.

In a marketplace saturated with products and services to suit every taste and every consumer, from a chic young urbanite who knows what he wants to an aunty who won’t budge in her brand loyalty, your brand needs an identity strong enough to stand out from the crowd.

With the dawn of social media, everyone has the potential to be a socialite. At parties, at your desk, on the patio – with a click, snap, tweet or post, messages are instantly out there. To keep up with the times, marketing has become a social affair with many brands looking to capitalise on the immense benefits that social media marketing can offer. After all, socialites are adept at “spreading the word” as it were, as they flit from social media platform to social media platform.

Digital Marketing is the way forward in our contemporary business climate. Without it, you’ll lose out on business, big time. But what is cause without effect? What is a plan without results? There’s no point in sending a digital “shout-out” to the masses, if the masses aren’t tuned in. So how do you know if your message is being heard? You need to be equipped with the right analytical tools.

Digital Marketing is the way forward in our contemporary business climate. Without it, you’ll lose out on business, big time. But what is cause without effect? What is a plan without results? There’s no point in sending a digital “shout-out” to the masses, if the masses aren’t tuned in. So how do you know if your message is being heard? You need to be equipped with the right analytical tools.

There’s nothing like feeling that you’re out of touch. Smiling and nodding along will only get you so far in the complex world of digital marketing. If you come from a traditional marketing background, the cyber sea can seem like a scary place. But it needn’t be.

In a marketplace saturated with products and services to suit every taste and every consumer, from a chic young urbanite who knows what he wants to an aunty who won’t budge in her brand loyalty, your brand needs an identity strong enough to stand out from the crowd.