Building and construction

Building and construction

Mustard has delivered qualitative and quantitative research programmes in the building and construction sector – in the UK and globally. In doing so we have engaged with a broad range of audiences, including staff (head office and site based), site managers, general builders, various specialist tradespeople (plasterers, dry-liners, plumbers, electricians, bricklayers, decorators), merchants, contractors, distributers, architects, interior designers, specifiers, apprentices, etc.

U&A (needs and behaviours)

We have recently helped a washroom accessory business better understand its European markets. We have helped a quartz worktop manufacturer understand the needs and behaviours of installers. We have undertaken various category evaluations on behalf of Builders Merchants and focused on the needs of specific audiences (e.g. young tradespeople – the next generation).

Innovation / NPD

Using the Popcorn method, we delivered research for Jewson and Lafarge tarmac to identify product innovation opportunities in bagged cement. Ethnographic research allowed us to understand the “journeys” bagged cement has during the course of construction projects. Workshops then identified 3 new product / service opportunities, which were tested via telephone surveys.

Communications development / testing

Our people

Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.

Our Thinking

Making the difference

Thinking about commissioning a market research agency but not sure where to start? We would be delighted if you made contact to tell us about some of the challenges you are facing, or the knowledge gaps that need filling. Please get in touch and we will explain more about our difference making capabilities.

Mustard, 3rd Floor, 56 Princess Street, Manchester, M1 6HS, United Kingdom. Mustard is a trading name of Mustard Market Research Limited, registered in England and Wales with company number 06706816. VAT number GB 945 6312 15.