Startup Research

New York Autumn 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:

Choose your business and market.

Date:

2012-10-24, 06:00 PM

Mentors

Steven Haines Founder and President, Sequent Learning Networks

Steven Haines has a passion for great products! This passion is evident in the three books he's written and the speeches he delivers - from senior C-suite executives, to striving entrepreneurs. His energy serves as a catalyst for senior leaders so that they can adopt ne...

Jim Sherman Founder, Chairman & CEO, ShermansTravel Media, LLC

Jim Sherman is founder and Chairman of ShermansTravel Media, LLC, an online travel publishing firm that helps travelers to find the best travel deals and provides money saving destination advice by its experts. The business reaches over 3 million travelers each month, a...

Andrew Lee CEO, Esper

Andrew Lee is the Co-Founder and CEO of Esper Technologies, Inc. Esper's scheduling software streamlines communication, automates tasks, and provides context for important meetings. In doing so, executives and their assistants save time and are more effective. Esper is ...

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,563 companies in 5 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.