In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....

You can use social/digital to shake hands, but until you can look someone in the eye there will always be a gap in the relationship. Not everyone is looking to take it to the next level, but for those that are, there is tremendous upside both personally and for your brand.

If you work in marketing, it’s likely that either you or someone in your team has a KPI relating to engagement. Indeed, Brandwatch’s own forays into OKRs have included some aims to increase social media engagement.

Connection is important in a community. However, for it to exist, you must first generate trust. Trust arises from your community’s engagement. Unless you give rise to such engagement on the basis of the credibility you earn with what you do and what you say, then there is no community, you have nothing.

LinkedIn has reached over 200 million members worldwide, making it the world’s largest professional network. The Ecosystem of LinkedIn infographic from Dynamic Search explains why LinkedIn is a must have tool for everyone.

More Than What is SaidThe importance of this week's #cloudtalk Hangout On Air is what Brian does with Periscope, Meerkat and Youtube. Brian was simultaneously creating conversations using "real time video" in three channels.

The power of real time video CAN'T BE OVERSTATED. I didn't understand Periscope until Mark Traphagen went for a walk in Duke Garden. As Mark walk, shooting a real time video, he SAW me join and could discuss what he was seeing / doing.

WOW, think of real time videos as your way to have a conversation. Real time video breaks down the time delay AND you are left with a product, if you record your sessions, that will help others with similar questions later.

The immediacy is too cool to be denies. We've been wrestling with how to break down the silos between commerce and content. Brian's demonstration has our wheels turning.

But what exactly does "good" mean when it comes to visual content? There's a lot to it: great topic, color consistency and effective design, proper dimensions for publishing, promotional strategy ... and you'll need a game plan to maximize your ROI.To help you create that game plan and boost engagement with your visual content, HubSpot teamed up with Market Domination Media to create the infographic below. Check it out....

Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.

Aspiring young executives dream of climbing the ladder in order to gain more authority. Then they can make things happen and create the change that they believe in. Senior executives, on the other hand, are often frustrated by how little power they actually have.

The problem is that while authority can compel action it does little to inspire belief. Only leadership can do that. It’s not enough to get people to do what you want, they have to also want what you want or any change is bound to be short lived.

That’s why change management efforts commonly fail. All too often, they are designed to carry out initiatives that come from the top. When you get right down to it, that’s really the just same thing as telling people to do what you want, albeit in slightly more artful way. To make change really happen, it doesn’t need to be managed, but empowered.

There is a difference between authoritarian and authority. Authority is about authoring authority in the words and actions. It is artful; whereas authoritarian is about management and technique which are imposed. We give people something which is empowers them rather than engaging them in their work, their calling.

(From the article): Control is an illusion and always has been an illusion. It is a Hobbesian paradox that we cannot enforce change unless change has already occurred. The lunatics always run the asylum, the best we can do as leaders is empower them to run it right.

And that’s why change always requires leadership rather than authority. Respectable people always prefer incumbency to disruption. Only misfits are threatened by the status quo. So if you want to create real change, it is not power and influence that you need, but those who seek to overthrow it.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.