This comprehensive report predicts that the global cosmetic serum market will grow with a CAGR of 3.30% by revenue during the 2016-2020 period .

According to the report, the belief among consumers is that quality products are hard to test and a premium tag added to the product will justify the pricing. The premium pricing strategy is often used by several manufacturers to target the subconscious mind of a buyer that high price means the product quality will be high. It naturally comes to the mind of the consumers while buying the product that the product is worth the price.

Further, the report states that government regulations of any country or region play an important role in shaping the market. This also has an effect on the cosmetics sector where the laws and regulations are quite stringent as the products are directly linked to the health and wellness of a consumer.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Questions Answered:

What will the market size be in 2020 and what will the growth rate be?