Our lifetime summary stats allow you to keep track of the number of Page Views, Unique Visits and Returning Visits since you added your project to StatCounter. These stats are independent of your normal log size, have no storage limit and are recorded on a daily basis, allowing you to see weekly, monthly, quarterly and yearly totals.

If a visitor to your website has 5 page views in the morning, and returns to your website later that day for another 3 pageviews, we record this as 2 Unique Visits for that day. On another day, if you have 2 different people viewing your site in the morning, this would also be recorded as 2 Unique Visits.

Recently we’ve been working on adding a new stat to record distinct visitors to your site, so that in the above example, you’d see 1 visitor for the first day and 2 visitors for the second day. The terminology between ‘Visits’ and ‘Visitors’ could be confusing though, so we are proposing to rename ‘Unique Visits’ to ‘Sessions’ in advance of adding the new stat. Let us know what you think in the poll below!

Current: Unique Visits (New Visitors stat will be in pink)

Proposed: Rename Unique Visits to Sessions

Note: Returning Visits hasn’t been shown in these screenshots, but it would likely be renamed to Returning Sessions.

We’d really love your feedback about what terminology you like the best and find easiest to understand. Please post your preferences in the poll below and let us know your thoughts in the comments!

Statcounter have been my major tool to get facts about website please continue the good work team.
compliments of the season from Naija Qna Portal and Nigerian Technology You have done a good work please keep on doing it.

Almost 5 years I’m a user of this statisticsprogramm, and till now I’m very glad that I changed from sitemeter to statcounter. I’m still using the free version, but I think it would be usefull to take the pro-version. Yearly not even 50$, I think it’s worth 🙂

Why don’t you consider letting each user change what they want to call it in a Configuration Setting… similar to the functionality of naming an IP?

Currently you have;

Page Visits
Unique Visits
Returning Visits

Personally, I think that word “Unique” is confusing in that it can imply the number of ‘distinct’ sessions for that day. If I come in 100 times in one day, from the same device (cookie), you will report me as 100 Unique Visits, where in fact, I was only 1 distinct session. That being said, if I could change the name in the configuration, I would change “Unique Visits” to “Session”.

Also, just to clarify, are “Returning Visits” counted as ‘distinct’ or as cumulative session (sorry, unique visits) for the day of someone (device) that have been there before? In other words, take my example above, if came to a site 1 time yesterday and 100 times today, would I show up as 100 Returning Visits?

Finally, I would suggesting adding another metric, call it “Net New”. That would be a distinct count of people (actually, cookie-ed devices) that are totally new to the site, never having been there before, ever. To us, this count of incremental traffic is an important indicator of growth, SEO and marketing campaign effectiveness.

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