Stand Out from the Crowd: Pick the Right Sales Campaign

If you set up a sales campaign without considering ​all of the options available to you, you may be doomed from the start.

What do business owners forget?

You may have made one of these mistakes when choosing a new sales campaign:

​​​​You forgot to consider ​all of the options

​​​​You underestimated the time cost

​​​You underestimated the skills required

​​​You underestimated the monetary cost

​You didn't ​​think of ​your target client

You didn't speak to a subject matter expert

​Why do business owners make these mistakes?

Never thought of all the options

Limited sales and marketing experience

Live in a bubble, not enough outside influence

​​​​Thought "my idea is the best" instead of "let me test my idea"​

What can you do when you start your next sales campaign?

Consider all of the options available to you as a business owner. The most common options that I see business owners undervalue are Google Adwords, Facebook Ads, LinkedIn, and Youtube. Here is the kicker - these options work great when marketing to other businesses owners. Check out some more options here:

Advertising

​​​Google Adwords

​​​LinkedIn

​​White Paper

​​​Facebook Ads

Content Marketing

​​Book

​​Ebook

​​White Paper

​​Social Media Posts

​​Savings Calculator

​Videos

​Direct Marketing

​Direct Marketing

​Canvassing

​Email

​LinkedIn

​Trade Show

List Element

​Meetup

​Business Networking

​Local Workshop

What options don't work for B2B (business-to-business)?

Do you want to know a secret? They all work! Some methods may work better for your business than others. But fundamentally, they all work.

How do I get started?

Getting started can be challenging, but consider these steps before starting your next sales campaign:

​Evaluate Options

​​Test

​​Validate

​​Improve

​​Rinse and Repeat

​Having trouble getting started?

​​Have clear and concrete goals

​Find someone you trust to bounce ideas off of

​Take business classes

​​​Attend networking events

​Still having sales trouble? Feel free to reach out and contact me. Please ​write out the details of your question so that I may best help you.