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First the BBB is a farce. They do absolutely nothing ever. If a roofing company is not licensed then they are not insured either so if they do work for someone & fall off the roof & get hurt & die then the homeowner can be sued & is 100% at fault. If you want to report something like that then you call your town (Building Dept.). They will send an Inspector & stop the work immediately. For example, if you want your BIL to roof & side your home, then you assume the responsibility of accents & injures.

Many states you must be licensed. Since you ask it sounds like yours is one of them. That would mean jail loss of any moneies accrued under false pretenses and fines.
Bonding assures the person hiring you that you have been thoroughly checked out ad the bonding company is basically guaranteeing professional behavior. It is insurance for the person who is having the work done.

Most places require businesses like that to be licensed at a minimum, and usually bonded as well. What would happen to one that isn't varies depending on where you are, though. Some, it's fines and jail time, others it's the inability to get licensed and bonded in the future.