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Why
Dukkaani Smart Shopping?

Why invest?

Dukkaani managed in less than a year to gain a big market share due to its successful Go-To-Market Strategy targeting the needs of MENA region related to its Grocery Shopping Culture and Lifestyle, the other unique features that earned it a competitive advantage over the local rivals are the following:1. Develope
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Why
Dukkaani Smart Shopping?

Dukkaani managed in less than a year to gain a big market share due to its successful Go-To-Market Strategy targeting the needs of MENA region related to its Grocery Shopping Culture and Lifestyle, the other unique features that earned it a competitive advantage over the local rivals are the following:1. Developed a high-end and well established platform using the native device programming for the Smart Devices to provide faster and smoother use for both the seller and the customer App’s.2. Online Payment with Tokenization; Big advantage for Dukkaani over the others as it supports the e-commerce solutions including the e-Wallet and guarantees the customers with flexibility in payment.3. Driven by Dukkaani’s vision to penetrate the Pan Arab market, the team worked on having a full Arabic Interface and products that earned Dukkaani a big share of the Arabic customers and those customers are found to be the highest spenders.4. Dukkaani provides an Easy and Self –deployed online point-of-sale to any Grocery in the Pan-Arab countries and they can have full control over these points-of-sale to offer their services with multi-currencies option. This will give Dukkaani a great leap in its growth and will create a big network of groceries to provide an excellent service to the customers in their neighborhoods.5. The platform hosted on Amazon.com AWS Cloud and replicated in two instances; Live production and Test instance for new development. This is important for the companies who seeks regular improvements, changes and modifications without causing the inconvenience of interrupting the access to the platform.

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The Business

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Dukkaani offers solutions to replace the traditional & inconvenient grocery shopping experience by closing the gap by acting as an online agent between the customer and the grocery stores. Dukkaani offers an online point of sale for the grocery stores to promote their products and services and receiving the online orders, forwarding the orders details to the retailer via Tablets and overseeing the orders processing & delivery by the retailers. Against these services, Dukkaani charges the customer only Three Dirhams per transaction. Dukkaani’s online grocery shopping service provides the customers with all options for their payments including the E-Wallet for secure online payment. Dukkaani is entitled for 3% sales commission on total monthly sales from specific Hypermarket partners.

Recent figures from the researchers conducted domestically and internationally are reflecting the below important facts and conclusions:1. the Researchers measured the size of the MENA Grocery Market to be about USD 650 Billion.2. The Research showed that the UAE Retail Market is about USD 76.83 Billion in 2015 and the Grocery Spending has a share of about USD 30.35 Billion.3. The research concluded that 10% of the MENA customers are willing to use the e-commerce options is on continuous increase and their spending on the grocery retails is increasing over time as well.4. Researches on the UAE market in 2014 proved that 21% of the population already are online shoppers, 29% are converting to online shopping for sure and 21% only are somehow willing to do online shopping.5. UAE residents spent $3k per Capita in 2015 on Grocery Shopping only.6. The increase in the UAE Retail Market Size over the years 2011-2015 is about 26%.

Dukkaani will need additional funds to be used for the following:

1. Customer Acquisition: as direct costs toward marketing and promoting the application2. Working Capital: as direct costs toward hiring professional back-office employees to research, develop and handle the current orders in an efficient and effective approach3. Domestic Expansion: Entry to other emirates markets, few attempts were made and will continue.4. Regional Expansion: Entry to other market especially that the platform is designed to adapt to other countries and currencies.5. Product Development: the platform will be developed to automate the grocery shopping for the shoppers based on the household requirements.6. Market Expansion Plan: To achieve Dukkaani’s vision to grow as an e-commerce enterprise by building its own logistics center for the grocery shopping.

There will be many sources of revenues over the long-run that are not only limited to the service fee, these revenue generators include but not limited to the followings:1. Service Charges of Three AE Dirhams for every transaction from all retailers2. Delivery Charges between Five to Seven AE Dirhams for every transaction from the Premium Retailers which don’t offer the delivery service in-house or that are located in the remote distanced areas.3. Dukkaani is entitled for 3% sales commission on total monthly sales and can increase based on agreed sales slaps with our hypermarket partners.3. Selling Promotional spaces on the platform for the FMCG Brands.

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