ITER NEWSLINE-

ITER to receive communication award at ESOF

While at ESOF this week in Torino (Italy), the ITER Communication team will receive one of the 2010 Euroscience Media Awards.

From 2-7 July, the ITER Organization will be exhibiting at the European Science Open Forum (ESOF) held in Torino, Italy. ESOF is a biennial European meeting dedicated to research and scientific innovation conceived by Euroscience, an organization that brings together scientists from 40 European countries.

Within the frame of the ESOF conference, the Euroscience Media Awards, Europe's leading prizes for journalists, television and public relations staff, will be awarded on Tuesday, 6 July. The judges selected the ITER Organization and its communication strategy "Distribution is all" as the winner of this year's AlphaGalileo Foundation Ltd. Public Relations award.

At ESOF 2008 in Barcelona, the expression ''doughnut-shaped plasma'' was taken literally.

The ITER entry was described by one judge in these terms: "The emphasis at ITER is on the 'journey to science.' You get a strong and clear sense of being on it with them—a well thought through solution and a very strong entry." Another commented, "I liked very much the playful use of Facebook and the videos uploaded. This item seemed to reach out to a younger audience than usual."