The uniqueness of Dubrovnik lies in its history and cultural heritage, while its modern lifestyle mirrors a strong spiritual identity, historical imprint, and presence within European culture. Rich history is alive in every part of the city – at the same time a museum city and a live stage, it represents a perfect cross between the past and the present. Every corner of this Pearl of the Adriatic hides a treasure. Protected by UNESCO World Heritage status since 1979, Dubrovnik is surrounded by 1,940 metres of unique medieval ramparts preserved in their original form that are open to visitors as the city's main attraction.

The congress and incentive segments have gradually been developing since the very beginning of tourism in Dubrovnik, which is considered to be in 1887 with the opening of the Imperial hotel. Records show that the first international conference was held in Dubrovnik that same year. From then onwards tourism developed at a faster rate, and since the early 1970s, it has been developing in a more organized way. Hotels with conference facilities were built in prominent positions and today there are 45 hotels in Dubrovnik, among them twelve with five star ratings.

As a congress and incentive venue, Dubrovnik offers numerous possibilities to those choosing it as a destination for business combined with leisure. The city's conference facilities offer more than 8,000 seats in Dubrovnik hotels and other conference venues. Its rich history, geographic location, mild climate, and tradition of excellence in tourism make Dubrovnik Croatia's undisputed convention centre with more conventions, congresses, and corporate incentive programmes than anywhere else in the country. Dubrovnik offers numerous possibilities for those choosing it as a business destination, with five star hotels, or four or three star hotels, that can be excellent hosts for your larger or smaller meetings. Thanks to their unique ambience, premises like Fort Revelin, the Marin Drzic Theatre, Sponza Palace, Rector's Palace, the International Centre of Croatian Universities, the former monastery of St. Clare, and others, have served as special meeting and event venues for many business occasions.

The Convention Bureau within the Dubrovnik Tourist Board was established in order to assist organisers of business meetings, congresses, and incentives and to facilitate the realisation of their projects. The bureau offers assistance and advice in the organisation of gatherings and special events. It helps in the choice and booking of venues and locations, in the preparation of offers, in the organisation of inspection trips, and it also provides free promotional materials on Dubrovnik.