Service Opportunities

LDS Media Library

Specifically for material in the Media Library, you may post material from this site to another website or on a computer network for personal, church-related, noncommercial use unless otherwise indicated. For more information about using and sharing Church media, check out our FAQ page.

YouTube

Visit the Mormon Channel, the Church’s channel for media content on YouTube.

What Is YouTube?

YouTube is a video-sharing site created for uploading and sharing videos. These videos can be viewed worldwide by accessing YouTube.com.

Overview

Prior to YouTube, there were few ways for mainstream users to share videos on the Internet. YouTube launched to the public in November 2005. By July 2006, over 65,000 videos were being uploaded to YouTube per day, and its videos were receiving 100 million views per day. The success of the Internet start-up quickly caught the attention of Google. Only one year after going public, YouTube was purchased by Google for $1.65 billion in November 2006.

While anyone can watch videos on YouTube, uploading a video requires a YouTube account. Setting up an account requires the user to provide YouTube with a username, birth date, zip code, and e-mail address.

YouTube users upload the equivalent of 60 hours of video to the YouTube servers each minute. Over four billion videos per day are watched worldwide, and over 800 million people visit YouTube every month. The viewer ratio of males to females is 50:50. Fifty percent of YouTube users visit the site at least once a week, and 50 percent of users share videos with friends and family on a regular basis.

The Church and YouTube

The Mormon Channel is the Church’s channel for media content on YouTube. Since its launch on August 7, 2008, videos on the channel have received over 50,700,000 views combined, and the channel now has approximately 179,999 subscribers. In the “Nonprofits and Activism” category, the Mormon Channel is the second highest channel on YouTube in views and fourth highest in subscribers. On average, over 60 percent of Mormon Messages’ views come directly from the YouTube channel.