Ultra-Glossy Color. For a Flirty, Playful Pout. Twist-Up Crayon.

Playing with color has never looked so good. Glossy Balm gives lips a high dose of pigmented shine, while smoothing and conditioning to keep lips soft and supple for hours on end. Available in a kissable range of bright shades.

Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the entire bottom lip.

Reviews & QA

Rated 5 out of
5 by
dianai28 from
Subtle colorNice texture, smooth not sticky and the color is subtle.

Date published: 2018-01-02

Rated 5 out of
5 by
Macey from
Smooth and moisturizing.I LOVE this Balm! It’s nearly as glossy as a lip gloss, but nowhere near as sticky. Good pigment for a balm and extremely smooth and soft. Number 210, Ginger Candy is a lovely light peachy pink and just perfect for my light skin with neutral/yellowish undertones. Most lipsticks look very harsh on my skin, but this is beautiful. I have lines around my mouth but this being a balm, it does not ‘bleed’. I thought I had read that this has been discontinued, and I could not find it at my local CVS the other day. Please never discontinue this!

Date published: 2017-12-13

Rated 5 out of
5 by
Marie222 from
Absolutely perfectI never wear dark lip colors, love the subtle soft colors. My lips always got dry.
Lipstick sometimes changed color and dried my lips..I would smear a balm on too.
I saw this in the most perfect color and tried it.. Its amazing. My lips are soft, not shiny or matt. The color is so soft and yet there is enough pigment..Lasts a long time
Its fabulous.

Date published: 2017-12-12

Rated 5 out of
5 by
MaxineB from
loveI received one of these in my ipsy bag - I am now a fan, perfect if you hate lipstick but want moisture with a hint of colour

Date published: 2017-10-05

Rated 5 out of
5 by
rose16 from
Hydrating and wonderful tint!Absolutely love the Vintage Rose color! It gives a natural looking tint which is great. It isn't sticky like lip gloss, but still has a nice sheen to it. When it does wear off (as all lip balm eventually does) it leaves a lighter tint. Great Product!

Date published: 2017-09-10

Rated 4 out of
5 by
kelskels from
Hydrating!keeps my lips soft all day, my boyfriend loves it, however it is not my all time favorite but nice to keep in my bag!

Date published: 2017-08-22

Rated 4 out of
5 by
glitterSmitter from
Lovely color and moisturizingI love how many lovely colors are available with this product. It definitely moisturizing.

I am looking for my favorite lip color that you make- it is the nude balm in the color &quot;nourishing nude&quot;- &nbsp;I am unable to find it at any drug store or beauty store. Where can I find it please?

Asked by: Cis Mom

Hello! Our Colour Riche Balm in &quot;Nourishing Nude&quot; is still available and has not been discontinued.
Our products are available at mass market retailers, drugstores, and supermarkets nationwide. Although you cannot buy products directly from us, we can provide store locations in your area that recently sold your product. Please visit our website: https://www.lorealparisusa.com/products/makeup/lip-color/lip-balm/colour-riche-balm.aspx?&amp;shade=Nourishing-Nude. To locate your product in a store near you, go to the product&rsquo;s page. Here you will be prompted to enter your zip code to locate stores in your area that recently sold this product.You will also have the option to purchase directly from one of our online retailers. Hope this helps!

Answered by: Loreal Consumer Care USA

Date published: 2017-06-05

Lovely mocha is similar to the heaping hazelnut lip of Clinique??? Because is cheaper and I want a color like that.&nbsp;

Asked by: Paulette6751

Hi Paulette6751! It's challenging to compare brands but based on what we see on their website, it looks like our Colour Riche Balm in Caramel Comfort (819) could be the closest shade. Hope this helps!
http://www.lorealparisusa.com/products/makeup/lip-color/lip-balm/colour-riche-balm.aspx?&amp;shade=Caramel-Comfort