Product Details

Lancôme Hypnôse or Virtuôse Mascara

Hypnôse Mascara

Helps thicken lashes from root to tip with the signature Powerfull brush

SoftSculpt formula enriched with Vitamin B5 nourishes lashes

Resists smearing, smudging, and clumping

Volume: 0.18 oz.

Virtuôse Mascara

Designed to add curve, length, and volume to lashes

Richly pigmented formula delivers deep, dramatic color

Helps curl lashes with the patented Keepcurl brush

Resists smudging and tears

Easily removable

Volume: 0.23 oz.

About Lancôme

In 1935, Armand Petitjean found inspiration in the yellow flowers that dotted the grounds of the Château de Lancosme, a castle just outside of Paris. The chemist was so inspired by the beauty that he named his company for the place and made those flowers its emblem. Stars such as Isabella Rossellini, Kate Winslet, and Penélope Cruz have all appeared beside the Lancôme rose, epitomizing the natural femininity and immunity to pollen touted by the respected cosmetic brand.

“[T]rue luxury is efficacy,” Youcef Nabi has told Vogue. As the current head of Lancôme, Nabi is well aware that, to remain relevant in this industry, a brand must deliver tangible results. Though Lancôme’s cosmetic products—such as Définicils mascara and Juicy Tubes lip gloss—remain industry-wide favorites, its science-based skincare line has earned a cult following of its own. This focus on effectiveness remains at the forefront of the nearly 80-year-old company’s consciousness.

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