Featured Project / Reach Brand Identity
Development of the Reach Beyond brand identity. The Reach organization provides services, programs, activities and support for children of all ages, regardless of financial status. Using elements of the existing identity to avoid a disconnect and incorporate brand equity, Adam Garlinger Illustration + Design redeveloped the brand identity and developed a complete brand identity system with messaging, and the architecture, to create a visual language. Click or Scroll Down to View Project

Project Overview
Because the existing logo had built up equity, it was important to incorporate the equity into the new mark. The existing colors and visual elements were incorporated into the new mark, to continue to build on the established equity. The new mark uses a lighter and softer tyepace, and incorporates the graphics of the hands into the new mark.

The project included the development of the primary logo using brand equity, a brand identity and visual language, the architecture of the identity and a strategy to enable the identity to adapt and evolve.

Previous Logo and New Logo
The new logo mark incorporates the palette and graphic element, to continue to build on the equity. The new mark is able to incorporate both Organizaion names into one primary logo mark.
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Developed New LogoType mark
The developed suite of graphic marks for the Company, the Brands' and the Programs', developed on an architecture.
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One Color Logo Mark
A white logo was created for alternate and single color usage.
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Versions of Logotype
The developed full-color and single-color logotype.
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Development of the Logotype
The developed mark integrates existing elements to create the new mark, applied to multiple organization services.
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Application of Identity
The logo was applied to graphical lockups and developed applications, using existing messaging, and newly created messaging elements. The new elements were applied to marketing and promotional materials, programs, events and services.

Branded Organization Statement
The hands visual was applied to the newly developed branded aspirational statement of: “Where Beyond Reach is Reach Beyond”.
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Branded Organization Statement Lockup
The logo mark and brand visual was developed using the existing tagline and the newly developed brand statement “Where Beyond Reach is Reach Beyond”, with the interchangeable Organization name providing a flexibility in the usage.
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Graphical Lockup
Development of lockups for the usage of the single color mark.
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Additional Graphical Lockup
Development of additional graphical lockups for the single color mark.
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Graphic Wordmark
A wordmark was developed from the logotype to extend usage and application of the mark.
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Brand Evolution
As the Organization expands, adds programs and services, the identity will be able to adapt to Organization needs. Graphic elements can be interchanged with elements in the logo mark, enabling the idenity adapt to the needs of the Organization.

Brand and Evolution of the Organization
As the Organization expands, adds programs and services, the identity will be able to adapt to Organization needs. Graphic elements can be interchanged with elements in the logo mark, enabling the idenity adapt to the needs of the Organization.
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Identity Evolution
The logo is able to adapt and evolve to Organization needs through interchangeable graphic elements.
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Project Summary
The redeveloped identity, and the new identity system, incorporated existing elements, including the graphic and color palette, to avoid a disconnect and continue to build equity. The new logo mark uses the hands graphic which was a staple in the existing mark, and something that needed to be included. The new mark is able to adapt and evolve through additional elements that will alternate usage with the hands, applied to additional programs, services, events, etc., giving the Organization needed fexibility and options, while continuing to build brand equity.

Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393

908581.3393 / adam@adamgarlinger.com

What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.

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Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page

About Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page

Contact Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page

The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or adam@adamgarlinger.com