The iPhone XR has been Apple’s “most popular iPhone each and every day since it became available”, Greg Joswiak, Apple vice president of product marketing, told ZDNet sister site CNET.

Apple tempted consumers with the $1,000-plus iPhone XS and XS Max for one month before allowing anyone to see or test the iPhone XR, which starts at $749.

The iPhone XR has an LCD display rather than the OLED on the iPhone XS. It’s also not quite as water resistant, is only available with up to 256GB of storage, and uses Haptic Touch rather than 3D Touch. But otherwise it is a comparably good iPhone for $250 less. Still, it’s $150 more than the iPhone 8.

Apple’s October quarter is the last time it will report iPhone unit sales, which were flat while revenues increased 30 percent. Apple isn’t projecting the December quarter to be a bumper one in terms of iPhone revenue.

Joswiak refused to comment on last week’s Wall Street Journal report that Apple had recently cut production orders for all three 2018 iPhone models. The paper also reported Apple was resuming iPhone X production to meet minimum screen orders in its contract with display supplier Samsung.

Apple switched up release strategies a bit in 2018 with the two high end $1,000+ models released initially, followed by one priced $250 to $350 less. The iPhone XR arrives in six color options and honestly it may be the best option for the masses.

After a month of use with the least expensive new iPhone, it is clear to me that it’s likely the best new iPhone for most people, including me. It has grown on me over the month and I’ve been buying accessories to support its use over the long term.