Kroger Expands Electronically Loaded Coupon Partnerships

Beginning today, Kroger shoppers can visit www.shortcuts.com, load online coupons to their Kroger loyalty card, and paperlessly redeem them at the checkout.

CINCINNATI — Beginning today, Kroger shoppers can visit www.shortcuts.com, load online coupons to their Kroger loyalty card, and paperlessly redeem them at the checkout. Kroger is the first retailer to link its loyalty cards to AOL’s new Shortcuts electronic coupon service. “We’re always looking for new and innovative ways to build customer loyalty and saw the Shortcuts program as another way of helping us to do so,” said Ken Fenyo, vice president of corporate loyalty for The Kroger Co., in ...

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