Re-Branding Serbia competition in London

On 11 October 2011, a competition in rebuilding the reputation of Serbia on the British market was launched by prof.Samuel Cranston for 58 brand strategy students of renowned Sup de Pub school in London.

Professor Samuel Cranston who worked on a similar project in Paris in 2005, has launched the competition "Re-Branding Serbia" at this leading communications, media & advertising school of the INSEEC Group, this time in London.

58 young intellectuals will find themselves in Serbian shoes for ten days, and the best among them will win in this role and the fight for a better image on 21 October2011 when the winning team will be announced. The project is aimed for the British market and will include media campaign in the supposed amount of 2million euros.

Here you can see the video brief that the Serbian Center for Cooperation President Borka Radovanović ex Tomić has prepared with the support of the Committee of the Regions.

To run a similar project on your faculty, send your comments or contribute in any other way to this project, feel free to contact us at. info(at)cooperation.rs.