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We don't believe every woman has to wear makeup to feel beautiful. We DO believe that those who choose to wear any amount of makeup - or even clear lip balm - have a right to safe, healthy, non-irritating, beautiful, fabulous, and affordable makeup. Stuff that comes in usable colors. Stuff that isn't discontinued right after you fall in love with it. Stuff you can count on.

We also believe you shouldn't have a growing pile of unusable makeup in that drawer of your bathroom. That's why we provide inexpensive samples, and have opportunities to always try free samples before choosing full size items that are perfect for your complexion.

We're on your side, sister!

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