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Swell and Voice

Swell was an armchair that we developed for furniture brand Voice, back in 2009. We wanted to assist the brand, in bringing their sister company Ire closer, a small production facility, specialised in alternative versions of the famous bean bag.

The production of a bean bag is fairly straight-forward. It was precisely this simplicity and rationality that attracted us. The challenge however, was that the market value. The demand for the bean bag had overinflated and it was difficult to sell it at a premium price. We began working on a concept would change its status quo.

Form Us With Love’s ambition was to utilise Ire’s production and incorporate it with Voice’s construction knowledge. The result was a simple armchair built on a steel frame into fits the bean bag. The steel wire construction allowed for a far greater comfort and an overall mature aesthetic, compared to the bean bag being on its own. The collaboration between Ire and Voice made the development process incredibly fast and efficient, subsequently the Swell chair was ready to launch the following year. However, Voice was a brand known for its cabinets.

We engaged in the brand’s ambition to change, perhaps a little too enthusiastically. We wanted to create something new and unexpected. Looking back, the Swell chair definitely stood out, but we could have created something which was much closer to the core collection.

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TID gold

In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel. Crafted in the same elegant manner, No1 […]

+Halle – Fair Stand

Today, members of the contract design industry often source upholstery fabrics for sofas and chairs through the sometimes process of picking colours from a screen. It’s a risk and makes most decision makers stick with the usual choice. This is precisely why Form Us With Love in collaboration with the upholstery craftsmen at +Halle, set […]

TID – TWAIN WRISTBANDS

To match the warmth of No.1 Gold watch, FUWL and TID, have specially brought together a unique set of fabrics to create a rugged collection of wristbands—introducing, Dawn, Lake, Mill, Mud and Rust. The wristband made with a backing of repurposed Swedish vegetable tanned leather, from the organic tannery Tärnsjö Garveri, and a front made with carefully curated […]

SB Seating at Orgatec

In 2013, Form Us With Love co-designed the first Noor chair for Scandinavian Business Seating, the first crush in what was going to become a long term relationship with the versatile manufacturer. This year, SB Seating approached Form Us With Love to collaborate with Project Leader Pernille Stoltz and architect Kari Nost Bergem, on a display […]

GODREJ, Exhibition

Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.

IKEA – Kitchen

Our collaboration on the JANINGE collection had a profound impact on our understanding and admiration of the IKEA universe. We were therefore thrilled the day kitchen range manager, Gerry Dufresne, asked us to do an in-depth study of the kitchen. Together with product developer, Anna Granath, we began to unfold the complex world of the heart of the home.

Godrej, Visit India

About a year ago, Form Us With Love had the privilege of meeting the Chief Executive Director and Chief Design Officer, representing one of India’s most renown company—the Godrej Group. The two gentlemen casually visited the studio at St Eriksplan, to talk about strategic design and operations in aerospace, real-estate, safety, food and furniture among many other things.

Hardware

In an era where technological farsightedness has become a new measurement for success, very few unexpected design attributes have entered the hardware scene in the last decade. This spring, Form Us With Love set out to explore the realm of technology and it did not take long before all tables in the studio where filled with objects on review, along with the designers most precious everyday staples.

DESIGN SWEDEN 60 YEARS

Design Sweden is an independent organisation set up with the purpose to nurture and enable designers living and working in Sweden and those operating abroad. Celebrating 60 years this year, the organisation is continuing to engage in design from an industry as well as a public perspective. This years anniversary celebrations include an evening of talks around the theme of […]

Svensk bokkonst

The I—X publication by Form Us With Love was awarded this March by the Swedish Book Art Association, ‘to serve as a model of emulation.’ As a chronological compilation, edited by Lia Forslund and designed by Hendrik Nygren Design, the book is a generously sized monograph filled with design process, insights and reflective thinking. ‘The act to present extensive material […]

Disegno – IKEA Odger

In the latest issue #14 of the renown quarterly journal of design, Disegno, Form Us With Love is featured, in an extensive process story on the development of Odger, a new chair designed by Form Us With Love in collaboration with Ikea. The article covers the case of the Odger chair from a quality control perspective, unveiling […]

Architonic Top 100 Designers 2016/17

Released every March is Achitonic’s annual ranking of the best architects and designers in the world. Form Us With Love is this year honoured to be amongst the world’s Top 100 designers. An impressive verification, knowing that the result is user-generated by text searches on architonic.com, a database currently including more than 300,000 products from […]

Dezeen Hotlist

The worlds best architects, designers and influential brands were ranked last week for Dezeen’s annual 400 strong hotlist. Form Us With Love was proud and delighted to take a firm thirty-ninth place in the designers category, next to admirable design colleagues like Nendo, Thomas Heatherwick, Ronan & Erwan Bouroullec and Tom Dixon. Congratulation to the […]

Greenhouse 2017

The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]

LIENERS DESIGN LOUNGE

This month, Form Us With Love participated in an evening symposium, held at the beautiful Marmorsaal in Weissenburgpark, Stuttgart, Germany. In a series of talks, hosted by Liener büromöbel, design was tackled in three sub-sections; team, room and process. Speakers included Prof. Ulrich Weinberg from Hasso Plattner Institut in Potsdam, Markus Schiffer, Country Manager at Buzzi Space […]

Greenhouse

Greenhouse is an iconic part of the Stockholm Furniture & Light Fair where young designers show work that have not yet been produced, to connect with partners, experts and producers. Each fall, designers and institutions from across the globe apply with prototypes and ideas to participate in the exhibition. In jury this year, John Löfgren […]

TALLINN DESIGN FESTIVAL

Along with a fine panel of design peers, Form Us With Love was invited by Estonia Design Center to participate in the Tallinn Design Festival, with the aim to push the discourse of what design can really become—monitoring and discussing the changes in the design world.

Prototypa – Milan

During Milan design week this April, Form Us With Love temporary moved their practice to engage in the second round of Prototypa—a four-day series of talks on the act of prototyping. Inhabiting a Milanese architect firm, located in the centre of the city, Prototypa brought four conversations in an honest setting, delivering actual and speculative design assessments to a […]

RÖHSSKA 100 YEAR

Gothenburg is renown for being one of the world’s most inventive cities and the proximity between industry, design and public is more present here than any other Swedish city. With a historic, rich and informed design collection, Röhsska Design Museum is an iconic Swedish design platform.

ATELJÉ LYKTAN – OGLE MINI

Right in the centre of Milan, Swedish lighting brand ateljé Lyktan is present with a pop-up exhibition for this year’s design week. Located between the Duomo and the Sforzesco Castle, ateljé Lyktan presents a hospitality display in an intimate setting. A perfect suite, including an installation of the extended Ogle Mini range designed by Form Us With Love.The exhibition is open daily, 10 am […]

Svenskform

In the latest issue of Form, Sweden’s leading design and architecture magazine, Bo Madestrand, the magazines editor-in-chief, shares his thoughts on the relation between aesthetics and demand when it comes to designing, in an in-depth interview featuring John Löfgren and Jonas Pettersson, founders of Form us With Love.

IKEA Festival – Milan 2017

During Salone del Mobile, IKEA is present with a Festival, including the IKEA Today Lab, an area that daily invites visitors to experience IKEA Democratic Design, offering a behind-the-scenes peek at new product development. Form Us With Love, is invited to participate as a speaker, proud to support the ambition to bridge the gap between […]

DN “Why only English text when the majority speaks Swedish?”

This morning we had the pleasure of reading Lotta Jonson’s article “Why only English text when the majority speaks Swedish?” featured in Dagens Nyheter.

We are proud of the fact that Jonson is mentioning Form Us With Love alongside great institutions, such as the Nationalmuseum and Modern Museet. She argues that books and exhibition texts by Swedish brands and Institutions written in English are excluding and elitist. Is it not the other way around?

SALONE SATELLITE 20 YEARS

Last year marked the ten-year anniversary of Form Us With Love. One of the first projects to embark on the studio’s career, was Cord Lamp, a brilliant floor lamp, designed with essence in mind. The prototype for Cord Lamp was shown at Greenhouse in Stockholm and later Salone Satellite in Milan 2005, only to be picked […]

design Revolution

How important is the 3D printer for design at large? Jonas Pettersson, CEO at Form Us With Love was invited by SVT, Swedens Public Television channel, to discuss historic and current ways to critique design innovation for the common good, available online, in Swedish only, Antikmagasinet, season 9, episode 11.

Almeria

At the end of 2011 we travelled to Almeria in Spain with Cosentino’s Swedish CEO, Pierre. The brand wanted to use design to secure its position as a premium kitchen name. We checked into the brand’s own hotel and travelled onwards to the factory, a vast 1-million sqm production facility that needed a bus to get around. We saw a brand film, spent time at the futuristic company offices. It was a really immersive experience but it felt polarised against the company’s products and ways of working.

Warm Bench

Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.

IKEA – Odger

After a domestic chair for public use and a tech dining chair we dived headfirst into the realm of wood-polypropylene, initially started by product developer Åsa Hederberg back in 2014. Odger is an exciting, two-part chair—now at its very final but most important, qualifying stage.

Hong Kong

We asked Ben about his experience in Hong Kong and he replied, “It is what it is! In Hong Kong there is a culture of starting production and going from there. “In Europe you talk about projects that might not happen. In Hong Kong people are doing projects and hardly ever talking about them.” So, it is easier to make things here? “Yeah, everything’s just there close by. It is much easier to have a conversation with the right people and start production; talk to different manufacturers, ask around town.

Österbymo

When we first moved offices in 2011, we were searching for new places to have lunch. One we tried was Bonniers gallery, just down the road (bit of a trek though). While we were there we looked up and looked at the ceiling (a good design tip to look up and down every now and then). The ceiling was like the one we had at school when we were young. But here though, it looked really good somehow. Still not sure why actually, might have been that were were fuelled positive energy after moving into our new space? So we looked up who made this ceiling when we finished our lunch as it was in Sweden in a place called Österby.

Greenhouse

Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.

B.I.O

Back while we were in college, John and I had this naive ambition to challenge IKEA with the world’s flattest packet. It was actually a really well thought through project with the name Bendable Interior Objects, which later morphed into the beginnings of Form Us With Love. The package was about as big as a […]

Nest Collection

We went from big to small and big again. We held onto this idea of a high sofa and armchair collection. We sketched endlessly and forced through iterations, to move fast into CAD models and physical mock-ups. The idea was the design and shape be capable of creating an impact yet be comfortable and inviting. A rounded seat typically brings character. Using a straight line in this case changes everything for the worse; too hard as a silhouette.

Greenhouse

Qualifying the success of Stockholm Furniture & Light Fair’s 2016 Greenhouse is ambiguous. As it’s not like anything else that’s been before it. One can take an aesthetic standpoint, which is what usually happens.

Nest Collection

The Nest collection is as unrestrained as most work from Form Us With Love, presenting a reversed silhouette—a club chair with skinny legs. Our ideas of different height layers led, as they often do, into deeper research.

Greenhouse

The future designer is one whose work is aimed at change. It’s not a choice, given the state of our planet and how we as people have instigated its spiralling decline. In part designers are to blame of course, as is anyone who’s contributed to the act of consume and discard.

About

Form us with love is a stockholm based design studio. For almost ten years, the internationally acclaimed studio has put dialogue and relevance at it’s core, using strategic design to position, build and sustain brands of tomorrow…

Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

Water Faucet

You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.

Tranås

We were in Mitab’s factory in Tranås and were impressed by the welding robots. Marcus, who was in charge of the factory told us that they didn’t really do so much with them at that point in time. They’d been used in the past to weld shopping baskets, but there wasn’t so much demand of that anymore. Poor robots eh. No jobs anywhere. Humans coming in and taking their jobs…

Janinge Cycle times

If we envisage a chair in a restaurant environment, that chair will see action from ten sets of bums. Ten bums on one seat. And that bum will raise from that seat, what, five times. Up and down. So, 50 cycles a day. Probably 300 times during a year, that chair will see new rumps. […]

Onoffice

This year the Swedish studio celebrates a decade in business, during which time it has created dozens of recognisable products including a landmark range with Ikea, and co-founded Baux. Yet, as always, they are thinking ahead. “It’s a landmark, sure, but most of the things are not done yet,” smiles Löfgren. “I’m more energetic than […]

Design House Stockholm

In 2012 Design House Stockholm celebrated it’s 20th anniversary. To mark this important milestone, The Publishing House for Scandinavian design made a beautiful publication. It featured a series of photographs staging Design House Stockholm products in the rooms and halls of Hallwyl House in the centre of Stockholm, including, Work Lamp, Cord and Form Pendants […]

Ateljé Lyktan

Swedish lighting company Ateljé Lyktan collaborated with Form Us With Love when redesigning its visual identity. Tack Studio lead the project editorially and graphically; creating two journals for the brand in 2012 and 2013. The journals include the Plug Lamp, Hood and Ogle.

Comforty Living

In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.

Education

When we started out we were lucky in a way. Our early career featured a handful of ‘mentors’ who honed our business nous and made us more worldy wise. We learned that a studio needs to practical business skills to balance against creative assets. Perhaps the 90s and 00s were decades where business thinking was transferred more easily between peers, or that our lecturers were as keen for us to develop them as they were our design thinking.

Highway Production

Our first chair project, was called Highway—a collaboration with the brothers at Mitab. After meeting Peter and Marcus in London it had not taken us long before we became regulars in their factory in Tranås. We were impressed by their welding robots, but wondered why they were not actively working.

ZaoZuo, China

During late fall of 2014, Form Us With Love were among a selected few, approached by Chinese start-up ZaoZuo. A furniture brand managed by Shu Wei, a clever and driven Chinese entrepreneur, who wants to supply the Chinese market with premium design and lifestyle products.

Dale

Venice

When designing for home appliances you often times find yourself on a trip, visiting a supplier in the greater Venice area. Scattered throughout modern but in old settings are great Italian manufacturers who blend their years of experience with automated technology like it is nothing.

Summer workshop

June 16th we hold our annual Summer Workshop for applicants interested in joining our one year Trainee Program and becoming a part of the team. We have three trainee positions open; Designer, Industrial Designer, and Content Manager. Join us for the Summer Workshop on the 16th of June. The application deadline is May 20th. For […]

I–X BOOK – 10 years Form Us With Love

Accompanying the studios ten years anniversary, Form Us With Love presents their first longer format publication titled I—X, a generously sized monograph, filled with design process, insights and reflective thinking. The book is a chronological compilation, edited by Lia Forslund and designed by Henrik Nygren Design. A thousand pages, physically manifesting Form Us With Loves’ […]

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design. At the studio’s core lies a process that blends traditional creative practices with a lean, […]

NON VIOLENCE WORKSHOP

This October, Form Us With Love embarked on a series of workshops in collaboration with the non-profit organisation, Non-Violence Project Foundation Sweden. With the mission to inspire, engage and motivate young people to understand how to solve conflicts without resorting to violence, NVP organises students in schools to meet professionals—in this case, a one-on-one tutorial […]

WORKSHOP AT ÉCAL

During the first week of November, Form Us With Love is travelling to Lausanne, Switzerland, hosting a workshop at ÉCAL, facilitating MA Product Design students at the international renown Swiss art and design university. In collaboration with designer and associate professor, Thilo Alex Brunner and Really Copenhagen, Form Us With Love has designed a week-long challenge […]

SVT – Plastic / Sustainability

Last week of October, Jonas Pettersson, CEO of Form Us With Love took part in the televised program, Antikmagasinet from SVT. The episode gathered different expertise to shed light on plastics. The body of conversation covered the history of plastics, the here and now, and where industry is heading and cultural behaviours progress. Jonas Pettersson […]

Greenhouse 2018 – Jury

This fall, John Löfgren, Creative Director at Form Us With Love, did his second year as a member of the Stockholm Furniture & Light Fair, Greenhouse exhibition jury. It is an honorary role, which Löfgren now, being experienced from his first round, carried out with pride and much liking. This year, the jury tried to push the applicants […]

TID – Exploring Matter

We are bringing our methodologies into the hearts of our ventures. Together with TID Watches we have initiated a new platform, Exploring Matter, a tool to investigate big possibilities with small means. It’s a strategic plan, built to challenge the norms of the entrenched watch industry, with materials and processes as the frontier for future […]

PROTOTYPA – TORONTO

After successfully hosting design forum Prototypa in Stockholm, Milan, and London, Form Us With Love is invited to IIDEX in Toronto during the two-day long fair hosting the fourth edition of Prototypa. The part of the design process that accumulates prototyping, will be unpacked in four talks with Toronto’s leading industry practitioners, curated and hosted […]

Spritmuseum – Champagne Concept

In 2015, Form Us With Love designed Spritmuseum’s successful deep dive into Beer. Two years later, Spritmuseum celebrates 50 years in style, inviting the design studio to create a sparkling museum experience. Sweden is one of the countries in the world where champagne consumption has increased the most in recent years, a reason for Swedish […]

EU PLASTIC RECYCLING SHOW

How can designers best encourage the industry to start their design process with a reclaimed material? One way to start is to look at the best and be inspired to push boundaries in the same fashion. Jonas Pettersson, CEO at Form Us With Love has during 2017 looked at more than a few material pioneers, […]

VR Prototyping

Many designers today are adopting VR, as a technology for prototyping objects, virtually, in-situ. However, it is easy to get lost in the jungle of virtual tools? To find clarity, Form Us With Love engaged in a discourse around VR as a design tool, with other design & architecture studios. Discussing, individual efforts to solve the […]

KEYNOTE AT IIDEX CANADA

November 29th 2017, John Löfgren, co-founder and creative director of Form Us With Love will be addressing attendees of IIDEXCanada 2017. The Keynote reflects on the studio’s twelve years of work, the learnings along the way, and how Form Us With Love sees design at the crossroads of culture and industry. Date: Nov 29, 2017 Time: […]

Design – Real – Change

Throughout the year 2017, the studio has focused on refining their vision “design real change” as an outlet for driving new industrial design, ventures, and civic projects. Why is more design needed? To answer this question, Jonas Pettersson, CEO and Co-Founder of Form Us With, is working with his team to prioritise circular production throughout […]