YAHOO! WRAPS AD DEAL WITH LINKEXCHANGE

Published on August 10, 1998.

Yahoo! expands its ad sales efforts today with an agreement to allow ad network LinkExchange to sell ads to small businesses, ranging from $100 to $1,000, on Yahoo!. The ads for various Yahoo! sites will be sold through LinkExchange Express (www.leexpress.com).

Warner Bros. Online hosts `Friends' site

Warner Bros. Online is launching a new "Friends" Web site (www.friendstv.com) along with the launch of the TV show in five-day national syndication. Warner Bros. Online is also offering a customized "Friends" link for local stations.

Sprint goes to college with Foncard ads

Sprint Corp. launches a back-to-school campaign today for the Sprint Foncard on the Future Pages College Network (www.futurepages.com). The campaign, created by St.Paul, Minn.,-based Future Pages, offers a chance to win a free trip to Acapulco.

Relevant Knowledge adds psychographic data

Relevant Knowledge, Atlanta, is adding psychographic information to its reporting starting with its July Web Report. Relevant Knowledge is partnering with precision marketer Claritas, Arlington, Va., for the data.

In other news

SonicNet (www.sonicnet.com) today unveils a distribution deal in which Web community theglobe. com will feature its music content. . . . CompuServe Interactive Services has signed an multiyear, multimillion-dollar agreement with JFAX to offer voice and fax messsaging on CompuServe. . . . Lycos signed a two-year content deal with iVillage.