Graphics is a focal point of the upcoming Haswell platform, necessitating a high bandwidth memory solution. To deliver high performance Intel is returning to the DRAM market, which it exited in 1985. The memory that ships with Haswell will be a custom embedded DRAM mounted in the package and manufactured on a variant of Intel’s 22nm process. By avoiding the commodity memory market, Intel will preserve high margins by cannibalizing discrete GPUs and dedicated graphics memory.