Dale, one-third of the warped minds behind Rochester's Three Heads Brewing, shows just how much he loves this city with the seventh-annual Homegrown festival at Henrietta's Lovin' Cup, 300 Park Point Drive.

"What's crazy about this year is how we really put our best foot forward," Dale said. "We have two salespeople that we've never had before to help us sign up vendors. We have more vendors than we've ever had before."

The event celebrates the best in Rochester-area craft beer, cider, music, spirits and food. Tickets, which are $40, are available online, at Lovin' Cup or 3HB, or at the door. A giant tent for party-goers and vendors occupies much of the courtyard outside of Lovin' Cup. A ticket gets you nearly innumerable food and alcohol samples.

Rochester reggae outfit The Majestics headlines, and 3HB created a special imperial stout for the occasion. The stout is named after the band, and half of the batch will rest for 10 months in Iron Smoke Whiskey barrels.

"We were able to get a lot of newbies this year," Dale said. "Even though it's our anniversary, it's about celebrating what makes this city great. There have been a lot of great new breweries that have opened up here recently."

He's especially excited for Iron Tug and K2 Brothers, both of which will pour at the festival for the first time. Dale is equally stoked for the soon-to-be-famous pretzels from Comedy @ The Carlson and whatever Bitter Honey, the newly opened Mexican restaurant near the Rochester Public Market, decides to serve.

"It's my favorite day of the year," Dale said. "New Year's, Christmas, Thanksgiving, those are fun, but there is something special about Homegrown day. When you can walk through a tent and see all of my favorite people in the industry, it's just special.