Comment

Dug Falby

I guess part of the story is how your brand interacts with your visual design. For example, the no-frills/no-nonsense visual design of Craigslist sort of complements and reinforces the no-frills/no-nonsense attitude of its owner.

It's another item to chalk up to one of my favourite UX questions: which is the better website, Google mail or Yahoo mail :-)