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Research and Customer Development

Munich Autumn 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:

Test your ideas with research.

Date:

2014-11-24, 06:30 PM

Mentors

Aaron Eden CEO, Co-Founder, Webglimmer Internet Solutions

Aaron Eden is the director of Gangplank Tucson, co-founder & CEO of Webglimmer Internet Solutions. For more than 20 years, Aaron has utilized his passion for innovation, entrepreneurship and customer empathy to launch multiple successful businesses in industries ranging f...

Rob Johnson Co-Founder, Maker Academy

Rob Johnson is the Co-Founder of MakersAcademy.com, an intensive program to teach non-programmers everything they need to know to get an entry-level programming position in a world-class technology company. He has also spent some time in the military, has been building st...

Felix Reinshagen Co-Founder, Navvis GmbH

Felix spent 9 years with McKinsey and later cofounded NavVis which recently won the "best of munich" startup award.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,550 companies in 6 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.