VISIT THE HOUSE

WELCOME

House of Krug, 5 rue Coquebert, Reims, France

Your visit begins where much of the story of Krug began, the address of the House since 1868. In the heart of the Champagne region, the House of Krug is more than a building, it is a bustling place of work.
Here, year after year, harvests continue to be transformed into the most wonderful champagnes. History continues to be made. It is a workshop, a creative atelier, where human is favoured over mass production or technical shortcuts.
Constructed atop a network of cellars, much of the true craftsmanship and artistry lies silently below.

Welcome to the lounge

Before you take a seat, take in the unique collection of House relics on display.
Century-old harvest ledgers, antique tasting notes, the portrait of our founder Joseph Krug, and his iconic cherry-red notebook.
Take a closer look, because on these very pages Joseph’s own handwriting describes the unique philosophy that launched a dynasty.
Now, brace your senses for an unforgettable experience as you are invited to sample a glass of Krug Grande Cuvée.
This is indeed a welcoming place.

Joseph Krug's notebook

Downstairs to the cellars

Now cross the courtyard into the building opposite. Here, behind a 21st century code-secured door, a dimly-lit arched stairway leads you down. The air is cool, your eyes adjust slowly to the darkness. Then you arrive. You are greeted by endless rows of racks in which countless bottles of Krug sleep their long sleep. Only time can reveal the characteristically tiny bubbles of

Krug, and allow flavours, aromas and complexities to fully develop. Two men in overalls closely examine the contents of their charges, and skilfully upend each one. Further on in another vast cellar, another man works by candlelight, rotating bottle after bottle in wooden racks, just a quarter-turn each. For those who care for these sleeping beauties, there seems to be no rest.

A stroll amongst the reserve wines

Next, your tour takes a surprising new turn. Behind ever more bolted gates, a futuristic cathedral of time capsules comes into view. Pristine aluminium vats stand mutely shoulder to shoulder, containing an unimaginable treasure: the reserve wines of the House of Krug. On one vat, a lot number belies its importance. It contains wine from the revered garden plot of Clos d’Ambonnay, harvested only recently. In another cellar, 150 wines from 12 different years wait their turn to enrich the sensory carnival of some upcoming edition of Krug Grande Cuvee or perhaps Krug Rosé. You experience the peculiar sensation of being in the presence of both history and great things to come.