MANAGEMENT OF PRODUCT DEVELOPMENT

Transcription

1 MANAGEMENT OF INTRODUCTION PRODUCT DEVELOPMENT

2 Improve development cycles as a whole. Adequately, effectively and efficiently Aim at proper synthesis applying management and tricks is futile Integrate expertise from all domains and fields in product development. Understand stakeholders and their perspectives Emanate from actually doing product design & development. Learn to understand the domains and fields: build experience Be confronted with consequences of your ideas, views and insights the proof of the pudding is in the eating

6 APPROACH Doing things right Understand the fields of expertise involved. Doing the right things Understand which fields of expertise to involve. Doing the right things in the right way at the right moment with the right resources. IDE Master information: Management of Product Development 19 March

11 RATIONALE In the integrated product development process, the Industrial Design Engineer takes care of: Initiation of processes; Overview and government of those processes and underlying sub-processes; Communication amongst parties involved; Effective and efficient processing of information; And of course: raise excellent ideas! By being part of the action... You are the designer! IDE Master information: Management of Product Development 19 March

12 COMPETENCIES Competencies required to achieve this: Concerning the content/domain The designer masters the design process; Knowledge of related fields of expertise. Organizational/Managerial Synthesis of the involved fields of expertise. But particularly: combining both aspects. IDE Master information: Management of Product Development 19 March

13 CONTENTS OF MASTER TRACK Not all fields of expertise can be belaboured in detail; Acquiring management-tricks comes to nothing. Focuses on methodologies, tools and working methods Analysis in (industrial) practice; What is going on, when, why and how? Development in demarcated areas: How can it be used in development processes? Always employed in the product development process Possibilities for personal specialisation IDE Master information: Management of Product Development 19 March

19 GOVERNING PRODUCT DEVELOPMENT Establish the development context for a product. Applied to a chosen product: Each topic is elaborated for that product Based on academic publications, propositions & discussion Deliverable: Academic publication IDE Master information: Management of Product Development 19 March

23 PRODUCT LIFE CYCLE Life cycle oriented product evaluation What is incorporated in a product life cycle and how do you compare different life cycles. Interpretation and evaluation of the results How should results of a Life Cycle Analysis (LCA) be interpreted and what is the value of these results to the parties involved. Use and development of LCA methodology What are current LCA methodologies, what are their benefits and pitfalls, and how can new methodologies be created. Analysis IDE Master information: Management of Product Development 19 March

24 SCENARIO BASED DESIGN

25 SCENARIO BASED DESIGN Scenarios are stories of people using a product in a certain context Understanding various functions of scenarios benefits and limitations of a scenario based design method sources of inspiration for scenarios about techniques to apply scenario based product design development and execution of a scenario based design method. IDE Master information: Management of Product Development 19 March

26 EMPIRICAL METHODS FOR DESIGNERS

27 EMPIRICAL METHODS FOR DESIGNERS Designers aim to underpin their work/approach to reduce and understand risks/possibilities, but foremost to better their decision making Theory by application Overview/principles of design research methods Segmentation, Classification, and Cluster Analysis Preferences, Perceptual Maps, and Multidimensional Scaling Image Research and Factor Analysis Product Tests and Experimentation Assessing Experiments Using Analysis of Variance (ANOVA) Conjoint Analysis IDE Master information: Management of Product Development 19 March

28 PRODUCT LIFE CYCLE MANAGEMENT

29 PRODUCT LIFE CYCLE MANAGEMENT Establish a working procedure to include: Views from different stakeholders Different information perspectives/streams Different life cycle phases Multiple projects simultaneously in the development cycle. Approach: Develop you own design method(ology) Design problem as underlying case study IDE Master information: Management of Product Development 19 March

42 PACKAGING DESIGN & MANAGEMENT Packaging is more than 'the box around the product'. Understand, govern and employ: specifics of packaging design understand the packaging life cycle and its supply chain the relation between packaging and products the advantages of integrated product/packaging development Mix of theory, case studies, visits and assignments. IDE Master information: Management of Product Development 19 March

48 LEAN SIX SIGMA 99.9% Quality not good enough 1 hour of unsafe drinking water every month 2 unsafe plane landings per day at O Hare Airport in Chicago 16,000 pieces of mail lost by the U.S. Post Office every hour 22,000 checks deducted from the wrong bank account each hour 32,000 missed heart beats per person each year IDE Master information: Management of Product Development 19 March

49 LEAN SIX SIGMA Six Sigma less cost of failures Cost of failure underestimated Cost of Quality not understood Increased Quality eliminates waste Quality is free IDE Master information: Management of Product Development 19 March

52 VIRTUAL REALITY It s not (only) about the gadgets.. Experience Modify/design Interact IDE Master information: Management of Product Development 19 March

53 VIRTUAL REALITY HOW AND WHEN TO USE Virtual Reality: An artificial rendering of a potential reality and/or use condition that enables users to experience it and/or modify it and/or interact with it but always communicate IDE Master information: Management of Product Development 19 March

54 VIRTUAL REALITY THE POSSIBILITIES ARE ENDLESS.. The basics of Virtual Reality revisited: enable users to experience an envisaged future And now we tell the user: behaviour in a shop practicing a golf swing ergonomic studies product testing Please act as usual! IDE Master information: Management of Product Development 19 March

55 VIRTUAL REALITY HOW AND WHEN TO USE IDE Master information: Management of Product Development 19 March

56 Focus Methodologies Working methods Tools, approaches and techniques Related to chosen products/subjects Also in the MSc. Project IDE Master information: Management of Product Development 19 March

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