In the depths of the American Depression, movie attendance sank considerably and movie theaters, mostly owned by the studios, were going out of business. Theaters struggled to persuade people to part with the little money they had for the sake of entertainment. Studios were forced to adopt new strategies to ensure their survival. Many strove to offer theater-goers an experience that could not be reproduced outside of a movie theater—something unique and outlandish that made the price of admission worth it. Gold Diggers of 1933 is a great example of this strategy as it was put … Read the rest