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A blog is sometimes called web log or weblog. At first, they were used as a personal place, for collecting links, sharing commentary – but now; they are a valid and VALUED form of communication for business people of all types. From the basics of blogging, to the intermediate areas – such as social bookmarking, and article marketing, to the advanced techniques using auto responders and more, there’s something for every affiliate marketer to put into motion.

The great thing about blogs is that people read them for fun and for information – in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.

They do for your company what face to face marketing could only do in the past – they provide you with a real, interesting connection to your readers – personalized contact, and information about your company that will allow them to empathize, and discuss your most important points, and anything that ties in with hot button topics and your business.

Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you’re sharing – allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting!

Our guide covers the very basics of blogging – it skims into areas that you’ll possibly never have heard of – and cover them so that you can employ them in seven days – or less.

Reviews and testimonials are statements that a customer or client has made about you or your business. They have similarities and differences.

Testimonials are positive statements the client has given you and you have posted on your website or other marketing materials.

Reviews may be positive, neutral or negative and are written by someone about you, your services or your business. Typically, reviews are posted on directories or review sites. A review may be written by anyone, even someone who hasn’t worked with you. A person might even post a review about how you handled a phone call.

What’s important is to think about two things:
a) The search engines who read it
b) The people who read it

Obviously, you first care about your visitors, after all, it’s them that will make the decision to purchase. But you also need to know reviews are tracked by the search engines.

95% of people use the internet now to find a business. If people cannot see your site, then you are not going to be making any sales. One of the cheapest forms of traffic is search engine optimization (SEO). This is the process of optimizing your website to rank for specific keywords within one of the search engines such as Google. One of the first things you need to understand when you start learning SEO is the role of meta tags.

Meta tags are simply lines of html code that are put into a web page to communicate certain things to the search engines. These control things such as how you want your website to display in the search engines as well as what keywords that you believe you should be ranking for.

The first, and least important, meta tag to discuss are the keywords meta tags. These were originally meant to aid search engine indexing by telling web browsers what keywords that you think your page should best be seen under. However, the problem is that many web masters started to stuff these with all sorts of keywords they wanted to rank for. If everyone wants to rank for “make money online” everyone will have it in the keyword meta tag which does not do search engines much good. As a result, these are not very useful anymore and are likely ignored entirely, with the exception of sites such as press releases.

The Meta Title Tag tells the search engine how you want your web page to be seen in the search results. This is arguably the most important tag for SEO. You want the main keyword you are trying to rank for to always appear somewhere in your meta title tag. Additionally, given it is the most prominent thing that comes up when someone searches, you want it to catch people’s eyes and induce them to click on it.

The last important meta tag is the Description Meta Tag. This is what appears directly under the title tag in the search results, which is a more elaborate summary of what your site is about. It only appears if words in the description are typed in the search, so you want to again make sure any key words you are targeting appear in the description. You also want it to be compelling copy to make people want to click it.

Setting meta tags these days is pretty easy if you are using WordPress. You can use a SEO plugin such as All In One SEO or Yoast SEO to set these individually for each page before you publish it. The most important is to set meta tags for the home page, which can usually be done in the plugin settings section.

Having the proper meta tags setup is a prerequisite for strong rankings. By understanding meta tags you have taken your first step towards SEO domination, meaning that Google will list your website higher than others.

Content is Queen, Google is King, and the King Loves the Queen: Easy and Essential Content Strategy

WHAT IS CONTENT MARKETING?

‘Content’ is the marketing and educational words that businesses write and post for public viewing. More recently, content also includes images and videos, especially their file names. Content may be blog posts, videos, articles, or website pages.

CORPORATIONS SEE CONTENT AS IMPORTANT; SO SHOULD YOU

If you notice, large corporations are beginning to write more and more information on their websites and social media marketing. In fact, 30% of large corporations’ marketing is now content marketing.

Corporations provide content because not only do readers like the information, but Googlerewards websites that have a lot of quality, unique content. Among other criteria, Google ranks websites higher if they add new content on an ongoing basis.

How can a small business do the same as the large corporations? This ebook explains how to do what’s essential, both easily and effectively.

Selling actually has different meanings for different people. A salesperson who loves his or her job may love the term selling. It might feel exciting and wonderful. Another person may feel that it is the worst activity in the world. Why is there such a wide range of feelings? Let’s look at that.

You are probably a small business person if you are reading this book. While the examples used here are for hypnotherapists, you can use it for any holistic practitioner work. Much of it will even work for most small businesses.

What is a blog?
A typical blog serves as an online journal or diary where an individual lets the world know how they think and feel about certain things. If you are a member of facebook.com, myspace.com, or any other social networking site, there’s a good chance you have been writing in a blog and didn’t even know it.

What is blog marketing?
Blog marketing is the use of a blog or blogs to produce traffic for the purpose of monetizing that traffic. Using a blog to market a product or merely as a means of producing online income is cheaper than using a website, a lot cheaper. This is mainly because of the availability of free blog services that are in many ways just as good as having a website you spent a boatload of money on. Because blog marketing has few barriers to entry, it is an excellent way for a beginner to get their feet wet in the Internet Marketing business.

Thanks to both the human and Search Engine demand for quality content, it’s entirely possible to make serious money from creating, promoting, and maintaining blogs. As I hope to show you in this book, turning a blog into a cash machine is relatively inexpensive and can be done by anyone who understands the basics of marketing and the Internet.

Foreword
Why do we require action plans? Without one, you won’t be acting, and will always be reacting. Can you conceive of the U. S. Army Special Forces streaming arbitrarily into battle without a strategy? Readiness is always a fantastic idea, although plainly it can be a lot of work.

Here you will gain the insight and tools for everything you need to know about, to develop and to put into action

Your Success Action Plan

Synopsis
You may consider this a step in the direction of going into battle for your success. Any battle needs a strategy.

Constructing The Strategy
Let’s get cracking. First of all, ask yourself a couple of questions about the overall scenario.
1. What is it that I want to accomplish here?
2. What are acceptable damages or losses? It may well be none!

Now, take stock of the individuals in the scenario, beginning with the opponent.
1. What is he or she like?
2. What are their strong points?
3. What are their failings?
4. Do you know anything about their former story?
5. What would they commonly do?
6. How would they respond to stress or hardship?
7. With all that data, what’s an effective technique you are able to use?

Then, flip it around and ask those questions of yourself.

There are 2 ways you are able to approach this information. First, ask from your own aspect. The other choice would be positioning yourself in your opponent’s shoes and asking those oppugns from there. You’ll be shocked at the insights you are able to get from that, particularly if you’re honest. It may get uncomfortable, however.

Now, imagine that you have a noisy neighbor, Bob. He blasts Britney Spears at three in the morning, and keeps everybody awake. You want to do something about it, but lack the self-assertiveness. Now, employing preparation like we just covered to this example may be overkill, but it’s “generic” enough an example for you to conform to your own state of affairs.

Let’s take stock of Bob. He’s loud and dictatorial. He’s 6 foot 3, an ex- bodybuilder with a neck like a angus steer. He does not have a failing, but you do recognize he likes to think of himself as a fair man. You also remember that he detests primitiveness, and he responds by using his size to intimidate. Now thinks about how much you know about his history. Does he follow through with his threats with physical violence, or does he have sufficient good sense not to?

Now, flip it around to you. Your greatest weakness is a deficiency of assertiveness, and stammer when speaking to larger men. But put yourself in his place, and you’ll acquire added insight. Does he see you as a friendly neighbor, a skinny chicken, or does he remember the DVD you barrowed and returned all scratched up?

Can you determine how that will bear on your approach? Plainly politeness is the way to go since he probably does still remember the DVD. But if you’re too shy, you may decide to write a memo alternatively. Because he’s upset over the DVD, it may be a good idea to calm the waters with a peace-offering.

Now, you may be thinking that this is common sense, but till you make it a formal process, there’s a lot you’re likely to overlook.

Keyword research is one of the most critical components of any internet marketing campaign. Without proper keyword research, it will be much harder for people to find your website.

Keywords are the words and phrases people search for when they visit a search engine. If you wanted to buy the television show Lost on DVD, you might search for “Lost DVD” or “Buy Lost on DVD”.

If your site doesn’t have the right keywords, no one will be able to find it. Thus, it is vital that you choose the right keywords, and you add them to your site in the right places to ensure proper search engine optimization.

In this report, I’m going to teach you exactly how to find the right keywords for your niche, how to choose the ones you should focus on more heavily, and where you should add them on your pages in order to have the best possible effect for SEO purposes.

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