"Number one man, ranch chugging, can't beat it, question mark," Foxen said while in a daze after his win.

Foxen was one of ten contestants to attempt the challenge. The Contest was part of a bigger "420? celebration. April 20 (or 4-20) is unofficially recognized by marijuana smokers as a holiday.

"To me it's a day to chill out with some friends and eat some food," said Tyler Luetkehans, one of about 20 spectators at Wednesday's event.

"They were insanely fast, it was so thick (the dressing), and I kept trying to swallow it, and it wasn't working very well," said Jeremy Walker, a contestant who didn't get very far before Foxen was declared the winner.

Many spectators were surprised that no one threw-up the dressing, but perhaps the most surprising thing was that most contestants said they would do it again.