How You Get People to Sign Up

Here are two ways that I’ve seen this used:

The Active Technique. From the stage you say something to the effect of “Thanks for attending my talk today. I have a special piece of bonus content for you [guide, etc. that takes people deeper into your content]. Take out your smartphone now and text GIFT to 33444, and I’ll send this bonus to you right away.”

The Passive Technique. Have the event promoter distribute your keyword and digits. Simply put your info on a business card, on a table tent, on a flyer in a goodie bag, or even list your info directly in the program.

Either one of these techniques are going to help you with enrolling new people to your list.

Results

A client of mine who recently used texting as a way to get people to join her list spoke in 2 different sessions during the day — one morning and one afternoon.

My client received a 36% opt-in rate across the two rooms! This is phenomenal!

Upgrade your reading experience now to learn how you, too, can get a massive influx of subscribers every time YOU speak! It worked for my client. Why couldn’t it work for you?

Why it Works

Not only is having somebody join by text a lot simpler and a lot easier, people feel like they are in a little bit more control.

The user experience is different than somebody asking you to add your name to sign up sheet. This is more of an active strategy and people feel more involved in the process.

Plus, you get the extra push from social proof. If both of my neighbors pick up their phones and start signing up for your bonus, then…I better sign up for the bonus, too, because I don’t want to get left behind.

It doesn’t hurt that they get instant validation an instant feedback from you.

The way the system is set up is that the person ends up getting your goodies, or your freebie, sent directly to their inbox as soon as they register — instant gratification!

For those of you who are not using a technique like this in your list building arsenal, I highly recommend it!

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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ABOUT MEI am a researcher who studies new entrepreneurs. I write, speak, and consult full-time. My wife, my daughter, and I live near Charlotte, NC. I have written a book called Finding My Voice: How I Discovered the Elusive Path to Happiness in My Work. Learn more about me »