Safaricom starts reverse calling

About 31 million Safaricom #ticker:SCOM customers are now able to make reverse calls in a move allowing subscribers to foot bills for calls made by loved ones.

The service enables a caller to transfer the cost of a call to the receiver by adding ‘#’ before the number they are dialling.

For instance, to transfer the cost of the call to 0722000000, a customer is required to dial #0722000000.

“This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones,” Safaricom’s chief customer officer Sylvia Mulinge said in a statement yesterday.

Ms Mulinge said that the reverse call feature works in such a way that a customer receiving a reverse call request will see the caller’s details appear on the screen as normal, but once they pick the call, they will receive a voice prompt asking them to key in “1” to accept the reverse call.