6. A tiered plan (parts that are interchangeable)
7. Possibility of creating an outline or plan for a commercial for ALA (You-tube, TV?)
8.

Customers:
1. ALA – both the membership and the organization ***(this will be the main concentration of the project)
2. Current librarians
3. Future librarians
4. General public
5. Library Schools and Graduates
6. Employers – hiring agents (anyone who hires librarians)

Upcoming Goals:
1. Jodie will contact Mark – ALA Contact (and report to group)
2. Sarah will contact Linda – Project Mentor (and report to group)
3. Discuss and decide who will be completing which parts of the project
4. Jenny should be able to supply poster print-out for the group
5. Each member will add papers and documents to the Wiki for group review

Methods of communication:
1. Email
2. Wiki
3. Possibility in the future of meeting through conferencing software supplied by Jenny
4. Through IM

Some further notes and comments from the groups meeting time and other observations made during the meeting:
1. Should we be integrating the librarian profession into the Tech community (through attendance at Tech conferences or a professional position among Techie groups and discussion boards and blogs?)
2. Tagging is indexing (should librarians get involved in controlling this for the web/internet since many librarians are already doing cataloging)
3. What is the library world today?
4. What is the digital world?
5. Maybe… Some libraries will not be ready to except this “rebranding.” Since many libraries are not technologically advanced or under-funded to be able to promote this “rebranding.”
6. Review corporate examples of successful products that have changed/rebranded themselves. It will be interesting to look at the profession as a product.