The Sustainability Solutions Group
Workers Cooperative (SSG) based in Montreal will receive CAD $25,000
worth of strategy and creative services to develop their One Good
Idea™. Ion will begin working with the contest winner 4 June to develop
a campaign strategy and promotional package.

SSG Director
Geneva Guerin is thrilled, she said "we been developing an idea for a
climate change initiative for a while now, but have been a bit stalled
in launching it." She added that "as though someone waved a magic wand,
the One Good Idea™ contest fell into our laps, and our proposal was
selected. We very much look forward to collaborating with Ion on this
project."

SSG s great idea will engage the public with a new
mantra for the sustainability movement. The campaign will revolutionise
how citizens think about their greenhouse gas emissions in a way that
inspires and motivates them to take action.

Ion assembled a
panel of distinguished judges to select the proposal with the most
merit - Dr. Freda Pagani, Founder and Past Director of UBC
Sustainability Office; Dean McNeill, MGDC, National President of the
Society of Graphic Designers of Canada; and Michael Mucha, Director of
Public Works for the City of Olympia, WA. All proposals were required
to be submitted in PDF format, and the judges reviewed proposals and
'met' online through the help of collaborative software. Dean McNeill
described the SSG s proposal as "topical, simple and potentially a
rallying call for generations to come." Mr. McNeill believes that "SSG
s idea has the vision and power to potentially affect a dramatic change
in the consciousness of millions towards improving our world." He also
added that "the detail and thought provided stood out amongst the many
fine submissions, and seems a perfect fit for the creative talents of
the Ion team."

Dr. Pagani was also pleasantly surprised by
the quality of the ideas the contest has generated, she added "there
were several entries that had the potential to become significant
change agents, but I believe the SSG s proposal has the most potential
to create real change."

David Coates, FGDC, Ion Branding +
Design Partner says "We are really excited that SSG's proposal was
chosen by the judges because not only is their idea strong, but there
is already synergy between some of our existing clients and their
affiliates. We eagerly anticipate working with SSG to develop their
idea and bring it to market. I would also like to thank all the One
Good Idea™ proponents for their sustainable concepts and submissions,
and encourage them to submit again next year."

ABOUT ION DESIGNFounded
in 1988, Ion Branding + Design is a Vancouver-based multidisciplinary
graphic design studio that develops design and strategic solutions for
local, national and international clients. For more information on Ion
Design, please visit www.iondesign.ca.