"i'm not paying over £1 for a loaf of bread. i probably wont use it all anyway... i'll buy a half loaf! Wait that's only very slightly cheaper. I'd be a well buying the full loaf, there's a chance i'd use it. Maybe i could freeze the rest - but there's no space in the freezer. I wish they stocked some cheaper bread; I'm sure they used to have 47p loaves, AND they were long life.
oh well... i'll just get rolls instead. 97p? for 6 rolls? no wai!"