Excelling at search engine optimization (SEO) is a key component of a successful strategy for most online businesses. However, for many founders and marketers without a strong online background, SEO can often come across as a black box. As for all other marketing channels, my favoured approach is highly analytical. I prefer to start with … Continue reading The Non-Marketer’s Guide To SEO

It’s a common misconception that the key to career success is to be central to the business; to take on as much responsibility as possible and hold on to it. After all, if you alone can perform a critical task, surely you are the company's biggest asset? This couldn't be further from the truth. You … Continue reading How Making Yourself Obsolete Can Help Your Company Succeed

Congratulations on your new role as product manager! As a product manager, you will have a big role in executing the vision of the company and of delivering the true value to your users. It's an exciting space to operate in, but it is also very unlike any other field. You will be the glue … Continue reading 25 Product Management Tips For Your First 100 days

David Meerman Scott is the author of ten books including The New Rules of Marketing and PR, which has sold more than 350,000 copies and been translated into 25 languages and released in the 5th edition in October 2015. David is a world-renowned speaker and expert on social media and digital marketing. A 15-year journey … Continue reading David Meerman Scott on The New Rules of Marketing and PR

Too many marketers are not sufficiently data-driven. They act as if they were engaging in the old world, where things were far less tangible due to lack of transparency and data. This is no longer an excuse. It doesn’t mean that you should always let cost efficiency dictate your budget allocation – for some brands, … Continue reading Determining How Much To Bid CPC on AdWords