In 1961, the Ark, a Cybertronianspacecraft carrying an invention capable of ending the war between the Autobots and Decepticons, crash lands on the far side of Earth's Moon. The crash is detected on Earth by NASA, and President John F.Kennedy authorizes a mission to put a man on the Moon as a cover for investigating the craft. In 1969, the crew of Apollo 11 lands on the Moon to explore the craft.

In the present, the Autobots assist the United States military in preventing conflicts around the globe. During a mission to Chernobyl to investigate suspected alien technology, Optimus Prime finds a fuel cell from the Ark, discovering it had survived its journey from Cybertron. The Autobots are attacked by Shockwave who manages to escape. After learning of the top-secret mission to the Moon, the Autobots travel there to explore the Ark. There they discover a comatose Sentinel Prime – Optimus' predecessor as leader of the Autobots – and his creation, the Pillars, a means of establishing a Space Bridge between two points to teleport matter. After returning to Earth, Optimus uses the energy of his Matrix of Leadership to revive Sentinel Prime.

Meanwhile, Sam Witwicky is frustrated that he is unable to work with the Autobots and failing to find a job. He also becomes envious of the close relationship between his new girlfriend, Carly Spencer, and her boss Dylan Gould. After finding work, Sam is provided information by his eccentric co-worker Jerry Wang about the Ark, before Jerry is assassinated by Laserbreak – a condor-like Decepticon. Sam contacts the now-independently wealthy Seymour Simmons, and together they realize that Megatron and the Decepticons are murdering people connected to the American and Russian space missions to the Ark. They locate two surviving Russian cosmonauts who reveal satellite photos of hundreds of Pillars being stockpiled on the Moon. Sam realizes that the Decepticons raided the Ark long before the Autobots mission and intentionally left Sentinel and five Pillars behind to lure the Autobots into a trap - Sentinel being the key to activating the Pillars and the Decepticons lacking the means to revive him. The Autobots rush to return Sentinel to their base for protection but Sentinel betrays them and kills Ironhide, revealing he had made a deal with Megatron to ensure the survival of the Cybertronian race.

Sentinel uses the Pillars to transport hundreds of concealed Decepticons from the Moon to Earth and Carly is captured by Gould, who is revealed to be in the service of the Decepticons. The Autobots are exiled from Earth at the demand of the Decepticons to avoid war but as their ship leaves Earth it is destroyed by Starscream, seemingly killing the Autobots. The Decepticons, led by Megatron and Sentinel, seize Chicago as their agents place Pillars around the world. Gould reveals to Carly that the Decepticons plan to transport their homeworld of Cybertron to the Milky Way, then to enslave Humanity and use the resources of the Earth to rebuild their world. Sam teams with Robert Epps to go into Chicago to save Carly, but they are nearly killed by Decepticon forces before the Autobots intervene; revealing they concealed themselves during the launch of their ship to convince the Decepticons they were destroyed.

Working together, the Autobots and Human soldiers manage to rescue Carly and destroy Soundwave, Barricade, Starscream and Shockwave, with Optimus using Shockwave's arm-cannon to blast the Control Pillar, disabling the Space Bridge. Sam confronts Gould as he reactivates the Control Pillar. After a brief fistfight, Sam knocks Gould into the Pillar, electrocuting him. Bumblebee and Ratchet arrive and destroy the Control Pillar, permanently disabling the Bridge and causing the partially transported Cybertron to implode. Optimus and Sentinel fight while Carly convinces Megatron that he will be replaced as leader of the Decepticons by Sentinel. Sentinel severs Optimus's right arm and prepares to execute him when Megatron intervenes, incapacitating Sentinel. Optimus attacks Megatron, decapitating and killing him. Sentinel pleads for his life but Optimus executes him for betraying his own principles. With the Decepticons defeated, Carly and Sam are reunited and the Autobots accept that with Cybertron gone, Earth is now their home.

Let's move on to the most exciting part of this whole post..

In this collab we did what we do best, footwear !

But we only have kids shoe this round..

Hybrid Top in Optimus (Sold Out, Restock Soon)

*available in Bumblebee too..

Club 3V in Optimus..

*also available in Bumblebee..

SG 2.0 in Bumblebee..

*also available in Dreadbox..

JR Club in Autobot

*also available in Decepticon.

Sideline 2.0 in Optimus - Blue

*also available in Optimus - Red.

Hybrid in Optimus (Sold Out, Restock soon)

*also available in Bumblebee.

And if you buy it from any of our N-Concept shops, you're entitled to a GWP (while stock lasts).

Tuesday, May 24, 2011

Admiral Asia LTD once again introduces a new technology, only this time it is made for running. The Admiral PULZ Complete Runner 1.1 is made with PULZFoam which is a type of cushion that can be customized to various density, tuned to a specific category requirements for different parts of the shoe, for each type of sports.

In running shoes, PULZFoam provides a light feel without sacrificing the durability.

The strategically placed segments of solid rubber gives enhanced traction and durability at key wear zones. The sockliner & fitting is made to mold your feet's curves and gives you the perfect width, especially Asians with wider feet. Which means, you no longer need to suffer or bear with the sweaty, soreness each and every time after you complete your run; yet still provides the right amount of flexibility for movements.

The Admiral PULZ Complete Runner 1.1 is now available in all N-Concept stores and also participating outlets. Retails for

Thursday, May 5, 2011

Admiral Asia Ltd introduces its latest Patented football boot, the Skin 1.0.This revolutionary new boot provides amazing breathability with 360degree ventilation, allowing sweat to evaporate away while keeping water out. This is accredited to its patent design one pieceTPU material providing an incredibly durable surface to withstand scratches and tears while providingexceptional first touch on the ball. Admiral's designers engineered this water proof synthetic material to ensure no water is absorbed, keeping it lightweight while improving the boot's overall fit, comfort and performance.

Regularfootball boots made from conventional microfibre are easily worn out caused by abrasions and cannot be cleaned. Skin 1.0 patented design is 50% thinner as it is made from only 2 layers of compounds: one piece TPU layer and bootie layer. Regular football boots are made of 5 layers of compounds including : upper layer, glue, foam layer, glue, and reinforcement layer; thus making it thicker and heavier. The TPU upper combined with the bootiefeaturing a contoured heel and cushioned sockliner deliver the ultimate fit and feel characteristics of traditional boots.

The Skin 1.0 delivers this solution with a upper that performs well in any weather condition, maintaining its shape and doesn't soak up water. All this with a great convenience feature, it is washable!