Cookie Policy

Cookie Notice

You should be aware that when you access or use our content, products and services, we may collect information from your devices through the use of 'cookies'. Cookies perform various different functions, and the purpose of this policy is to give you a clearer understanding of:

What cookies are

Why do we use cookies

How we use cookies

How you can control the use of cookies

What are cookies?

Cookies are text files containing a small amount of information that are downloaded to your device when you visit a website. Your browser makes cookies available each time you visit our websites. Click here to see how you can control the use of cookies.

Why do we use cookies?

Cookies are used by our websites to improve your online experience and to ensure that relevant content and functions are delivered and used more effectively.

We use both session cookies and persistent cookies to perform various functions across our sites.

Session cookies are downloaded to your device temporarily for the period that you browse a particular website; these cookies might allow you to navigate between pages more efficiently or enable websites to remember the preferences you select. Persistent cookies can be used to help websites remember you as a returning visitor or ensure the online adverts you receive are more relevant to your interests.

How we use cookies?

When you visit our websites, Cookies will be placed on your device in two ways. Cookies placed by SHAD.co.uk, as the site operator, are called "first party" Cookies. Cookie may also be placed on your device by a party other than SHAD.co.uk, such cookies are known as "third party" cookies. Examples of the uses of third party cookies include collecting information about browser habits and providing tailored content to you.

While there are many different uses for first and third party cookies, the cookies used by us all fall into one of the following four main categories of cookies:

Strictly Necessary Cookies

Functionality Cookies

Performance Cookies

Third Party Marketing / Targeting Cookies

Set out below is more information on these categories of cookies, including their purpose and whether these cookies collect personal data:

Cookie Type

Strictly Necessary Cookies

These cookies are strictly necessary to enable you to navigate our websites and to use the features you have requested during the course of your betting experience (such as using your bet slip). They are used to provide content to you, as a user, and to provide products and services that you have requested.

Such cookies are essential to help your device download or stream information so that you can navigate around our websites, use its features and allow you to return to pages you have previously visited.

More information

Here are some examples of strictly necessary cookies:

To position information on your device or screen so that you can see and use our websites;

To keep you logged in when you use our website so you are not required to log in every time you visit; and

Remember and update your selections in your bet slip during a live session up to the time of its placement.

These cookies do not remember your preferences or username beyond your current visit.

Data Collection

Yes some of these cookies do collect your personal data in order to function. They may collect the following types of personal data:

IP address

Location data

Identify you as being logged in our websites

Cookie Validity

These cookies are deleted when you close your web browser (browser session). Click here to see how you can control the use of cookies.

Cookie Type

Functionality Cookies

These cookies are used to recognise you when you return to our websites and allow us to remember the choices you make and to enable us to provide improved features. They also enhance the functionality of our websites by storing your preferences. Functional cookies record information about choices you've made (such as language preference) and allow us to provide more personal features.

More information

Here are some examples of the uses of functionality cookies:

To remember your preferences and settings such as language, location and marketing preferences, since your last visit;

To remember selections in your bet slip;

To remember if you have used a specific product on the website; and

To show you relevant 'related article' links.

Data Collection

Some of these cookies do collect your personal data, to enable us to provide the services as outlined above.

Cookie Validity

Functional cookie expire after a maximum 2 years. Functionality cookies can be deleted from your browser history at any point before their expiry time. Click here to see how you can control the use of cookies.

Cookie Type

Performance Cookies

These cookies are used to collect information on website usage. Such cookies are used to provide aggregated statistics on visitors to our websites. These statistics are used for internal purposes to help us to test and improve the performance of our websites, providing a better user experience.

More information

Here are some examples of the uses of performance cookies:

To provide statistics on how our websites are used;

To see how effective our adverts are; and

To assess errors within the user experience.

Additionally, we use a number of tools to assess cookie information at an aggregate level to carry out analytical functions on our site including, Google Analytics and Maximizer.

Data Collection

While these cookies do not identify you personally while you are not logged in, they will collect your browser information and anonymised data, for the purposes outlined above.

In certain cases, some of these cookies are managed by third parties such as Google Analytics. These third parties are not capable of using these cookies for any purpose other than those outlined above and they are unable to identify with these cookies.

Cookie Validity

Performance cookies are valid for varying periods. Some performance cookies are deleted once you close your browser, while others have an indefinite validity period. Such cookies can be deleted at any stage using your browser settings. Click here to see how you can control the use of cookies.

Cookie Type

Third Party Marketing / Targeting Cookies

These cookies are used to deliver SHAD.co.uk advertisements relevant to you, based upon your interests.

They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.

More information

These cookies record your visit to our website, the pages you have visited and the products you have selected. We will use this information to make our website and the advertising displayed more relevant to your interests. We may also share this information with third parties for this purpose and to measure the effectiveness of an advertising campaign.

Targeting cookies are also used to:

Collect information about browser habits to target website content and to target advertising;

Link to social media networks who may use this information about your visit to target advertising to you;

To provide advertisers with information on your visit so that they can present you with adverts that you may be interested in;

Deliver content and marketing communications tailored to your interests based on information from your visit;

To perform site retargeting. A retargeting pixel (a tiny unit of code) on our webpage leaves a cookie in the user's browser, which causes our adverts to be displayed or to not be displayed to you when you visit certain websites within the retargeting network (e.g. Google Display Network); and

To perform search retargeting, which allows our adverts to be displayed on third party webpages, based upon your previous web search activities.

Data Collection

Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies on our websites. These cookies are likely to be analytical/performance cookies, or targeting cookies. Please note that no personal data is collected, an advertiser is unable to associate the cookie with a particular inpidual's name, address or other personal information.

These cookies are placed by third party advertising networks with our permission.

Cookie Validity

Third party cookies are valid for varying periods. Some cookies expire up to 13 months after they are last updated. Click here to see how you can control the use of cookies.

How can you control the use of cookies?

You can amend your browser settings to block some or all cookies. To do this, follow the instructions provided by your preferred web browser. For your ease of reference we have provided the links below which provide instructions on how to remove and delete cookies for some of the more common web browsers. Please be aware that if you block cookies from the websites, some or all the website's functions may not perform as intended:

Firefox

Internet Explorer

Google Chrome

Safari

Mobile phone users may have to refer to their handset manual for details on how to block cookies using their mobile browser. For more information about online behavioural advertising cookies and opt-out controls, please go to http://www.youronlinechoices.eu/. More information regarding opting out of platform based advertising can be found at http://appnexus.com/platform-policy#choices.