Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. predictions. Creation of buyer-centric content.

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LEADSLOTH

JULY 10, 2009

[Help] Demand Generation Blogs Continued

Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Brenda Gelston’ Marketing Momentum blog.

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RECENT POSTS

FEBRUARY 20, 2012
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LEADSLOTH[Help] Lead Nurturing for Software Trials

FEBRUARY 20, 2012
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LEADSLOTH[Help] Lead Nurturing for Software Trials

Companies like Zendesk , Helpstream and Get Satisfaction provide social support platforms, where existing customers can help each other, rather than channeling all questions to a support technician. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence. Customer Support.

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LEADSLOTH

NOVEMBER 16, 2009

[Help] How Are CRM and Marketing Automation Different?

Today’s CRM Systems Do Not Help Marketing. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. Strong Features of CRM. Opportunity creation.

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LEADSLOTH

FEBRUARY 20, 2012

[Help] Lead Nurturing for Software Trials

If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. good nurture email helps convert prospects into paying customers. They signed up. What now? This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Tip 6: Experiment.

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LEADSLOTH

JULY 12, 2010

[Help] Hubspot Review

Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.

Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. If you're in any of those areas and you're interested in helping to organize it, please let me know (jep at leadsloth dot com). Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Pipeline Nurturing.
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[Help] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

In my experience, integration with CRM is extremely helpful in any Marketing Automation project. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. That brings up a range of questions: What does CRM integration mean? What if you’re choosing a CRM system today? Should you look at Marketing Automation options first? Click here for more info and registration ». Register now ».
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As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. will still be blogging at LeadSloth.com and I will continue to help organize Marketing Automation Mondays. Overall, my goal is to help grow the marketing automation market as a whole. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself.
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In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. lot of startups and high-growth companies are using Marketing Automation to help them grow faster. However, if growth has stalled because you’re selling the wrong products to the wrong people, Marketing Automation will not help. If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. Needless to say, Marketing Automation software is very popular today.
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Again, a simple idea that really helps close the gap between sales & marketing. And that’s exactly where Marketing Automation can help. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. Collaboration.
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