The Chrysler Ad: Frame by Frame

Updated 6 April

By now, you’ve probably read the press and followed the buzz on Chrysler’s two-minute epic advert during the Super Bowl. I was one of the tens of millions of viewers that caught a glimpse during the broadcast, and one of a few hundred thousand that got a slight lump in my throat.

But many viewers, including my Detroit-living self, weren’t completely aware of everything they were actually seeing during the spot. So, I figured I’d break it down frame-by-frame and offer some commentary, links, and background on all of the glorious bits of the D being showcased here.

(Note: I’ll continue to update the list until it’s complete; if you have insight on some of the empty timeslots, please let me know (either via comment or twitter) and I’ll include it.)

1:22-End — Fox Theatre, Foxtown. An icon of the city, a staple of the Motown movement. The choir selected for the commercial is the “Selected of God” repertoire; they apparently were selected in a nationwide competition.

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For those that claim Detroit is a city devoid of character, look no further than the twenty-eight incredibly diverse venues listed here. From this, fires that create steel were borne.

there are no fighting aces, the shirts say ford field and they are a take on the lions, since FORD field is where they play chances are..they rep the lions, as no team uses the Honolulu blue color but the lions, the church is St. Josaphats Catholic church in Detroit just off of 75 and Warren

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