Frasers pumps up the volume on their quiet expansion

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The lobby of the new Capri by Fraser in Brisbane excites

Mark Eggleton

With their first African property opening this year in Nigeria, Frasers Hospitality’s footprint continues to expand rapidly with over 132 properties in 70 cities globally. Fresh from picking up the World’s Leading Serviced Apartment Brand gong at the World Travel Awards, group chief executive officer, Choe Peng Sum, said the awards complete what has been a very fruitful and significant year for Frasers Hospitality.

“We are thrilled with this global recognition, which is an endorsement of our entire team’s dedication to delivering excellence across all our properties. This would not have been possible without the support of our guests, our partners and our enthusiastic team across Europe, Middle East, Asia and Australia, for whom we are grateful.”

Moreover, Mr Peng Sum said Frasers continues to forge ahead in the Middle East and looks forward to strong growth continuing in China and Indonesia.

Speaking at the relatively new Capri by Fraser in Brisbane, the group’s fourth Australian property, Peng Sum said he was excited by the Capri brand, which is aimed squarely at young professionals.

“It’s a brand offering something kind of new, young and yet relaxing. A hybrid between a serviced residence and a hotel.”

“Since we started two years ago with the Capri brand it has been hugely successful and we’ve now opened one in Ho Chi Minh City, Kuala Lumpur as well as Barcelona and Frankfurt. We’re also rolling out in Berlin, Shanghai and another in Malaysia.

As for growth in Asia, Mr Peng Sum remains bullish and says while China is slowing appreciably, there are still huge numbers of travellers.

“The economy is slowing down from a high 13 per cent growth a year but it’s still pretty good at half that or slightly less. We’re still investing there and moving into second tier cities that offer huge opportunities.”

“Indonesia is also fantastic. It’s a country with a lot of people and a lot of potential as the economy matures and progresses. We have four properties in Jakarta and we’re adding another four more. With China, Indonesia will continue to be a strong performer,” he concluded.