National cosmetics brand team up with Teesside agency

The firm brand runs under the Veil Cover Cream brand name, providing a wide range of products to help cover up disfiguring scars and skin blemished, and aims to raise awareness of its products with existing and new target audiences via the new marketing.

Originally developed in the early 1950s to help cover disfigurements and burns suffered by WW2 pilots and soldiers, the creams continue to be manufactured in the traditional way in the North East.

As well as selling products online, the company also supplies the NHS and has recently partnered with Look Good Feel Better - an international charity providing free services for women and teenagers struggling with the visible side effects of cancer treatment.

Leo McDermott, director at Veil, said: “We chose The Creative Alchemist as the level of creativity and knowledge of the team was obvious from the start. The proposed activities really stood out to us as a brand”.

Lisa Holt, managing director at The Creative Alchemist added: “We’re thrilled to be working with Veil Cover Cream to redevelop the brand”.

“It’s an amazing product with deep roots in the North East, and the team are extremely dedicated to seeing the brand succeed, so they’re were a perfect match for us. We’re really looking forward to creating a strong brand identity to help them reach new audiences and better connect with existing customers”.

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