Kat Von D Beauty is Set to Launch the World's First Vegan Lash Liner

Celebrity tattoo artist and makeup brand owner Kat Von D recently took to Instagram to spread the news of a new product that she and her team have developed, a vegan lash liner. As Popsugar reports, the product is the first of its kind, being "a vegan, longwear liquid eyeliner that was formatted specifically for the inner rim lash line."

To use the product, consumers simply apply the liquid to their inner lash line, where it quickly dries to create a long-lasting finish that won't smudge all day. Like many other Kat Von D Beauty products, the vegan lash liner comes in Gothic-inspired packaging, with the tube boasting a shiny black finish, that has statement silver lettering over top of it.