Diving into Mobile

December 6, 2010

Kari Hernandez

I am on my way to San Francisco today to soak up some knowledge at D: Dive into Mobile. I can’t wait for tonight’s opening session with Google’s VP, Mobile Platforms, Andy Rubin who is rumored to be formally announcing Android 2.3 Gingerbread. Dive into Mobile is the first spin-off event of the influential D: All Things Digital conference put on by WSJ’s Walt Mossberg and Kara Swisher and is positioned as a more intimate gathering to drill down on the mobile space and the opportunities/implications for the next year to 18 months. If anyone can provide this, it’s the heavy hitters on this speaker list. Here are the questions Walt Mossberg highlighted for the event:

Can Google’s Android keep surging without fatally fragmenting? Can Research in Motion get back its mojo? Can Palm be revived inside the Hewlett-Packard monolith? Can Microsoft resuscitate its mobile business? Will local apps and mobile Web sites fight to the death or co-exist? Is the Apple iPad a fluke or will tablets spread like wildfire, threatening laptops? And what will it matter without better networks, must-have software and a viable advertising model?

As the mobile industry continues to converge and innovate, the same issues and key players are affecting all of our clients as they move to provide new mobile capabilities such as mobile VoIP, mobile commerce, voice control, hands-free, digital health and mobile advertising, to name a few. I expect insights from this event to be of value to all our technology clients and help us shape strategy for their PR programs, as well as point out new areas of mobile that we should be targeting from a new business perspective.