Banking Brand Made 'Documentary' To Promote Insurance To The Young

Published on Oct 23, 2013

Editor's Pick

Norwegian bank Sparebank1 and agency Kitchen (whose recent work includes The Gift) wanted to promote its insurance packages to young people. But how to get the young interested in boring old insurance? It turned to music, making this short documentary on a Norwegian 80s rock band who smashed all their instruments and had them stolen. As a result, they were forced to turn into an a-capella group. As well as their performances, their deadpan attempts to explain their story are hilarious.