European first wave of Summer Sale discounts hit PS Store today

As is customary, we can’t not have a Summer Sale, so here it is! Over the course of the next four weeks you will find a ton of discounts to take advantage of. We’ll be rolling out these discounts in batches (it’s a lot of work to push out nearly 200 items) so you must certainly check back each Wednesday to see what gets swapped in.
Today we will begin with a selection of PS4 titles courtesy of EA, from hugely popular FIFA 14 to Need for Speed Rivals, including DLC. Alongside this we also have part one of our PlayStation 3 and PS Vita discounts going live for two weeks before being swapped for part two.
Next week we’ll be back with even more PS4 games on offer (over 25!).
(PlayStation, PS Vita, PS3, PS4, PSP)

Online pricing is BS across the board with consoles. Now with lowered prices they somehow mock us? That is just the spoilt brat in you that is talking out of your ass. Just shut up. If the prices/games don't interest you just walk away.

I find it hilarious that you already misconstrued me with a quote you don't seem to understand at all. I'll make it simpler for you once more if that wasn't the case the first time.

"I would have to either CLICK on the source, or end up in THIS PAGE to find out that it was only for EU."

What does that mean, you may ask? That means that I would have to end up on this SAME PAGE you end up talking about in order for me to find out it was only EU sales. Excluding the fact that I would have to click the source, and excluding the fact that the article has been changed to reflect on that, so that I would not have to click on it as I browse through in the first place. Which ultimately means you have no real argument against me for your lack of understanding, other than for some reason you think I was bitching. Smooth move.

Is this a EU exclusive sale event, or can we expect it in NA territories at a later date? If not offered in NA, and I were to purchase it off a UK account, would the dlc content still work on my primary system/account?