The study found that young white men who endorse a “color-blind” ideology tend to be less attracted to black women compared to white men who don’t endorse such beliefs.

But young white and black men who endorse multiculturalism tend to be more attracted to women of another race compared to those who don’t endorse multiculturalism.

By Oghene Omonisa There is evident increase in interracial dating in the US, and also across Europe, many of which lead to marriage.

This trend has seen black men becoming more attracted to white women, and white men becoming attracted to black women.

The study, carried out by researchers at Tennessee State University and University of Illinois at Urbana-Champaign, found that men who endorsed multiculturalism, or the idea that different cultures and races can co-exist, were more likely to be attracted to another race.

Inversely, the white men that believe in color-blindness are less likely to be attracted to black women.

In 1970, revealed a Stanford University study, there were only 65,000 marriages involving African-Americans and whites. Among all interracial couples, they represented two percent of marriages in 1970.

In 2005, that number was up to seven percent of the 59 million marriages in the United States. “Some of the growth can be accounted for by declining societal prejudice towards – and less shame experienced by – people in interracial marriages”, says .

It goes on to add that couples tend to start a relationship based on four important reasons: the attractiveness of the partner, shared common interests, shared similar entertainment interests, and socio-economic similarities.