No matter what topic you write about, your audience should easily understand your points and stay engaged long enough to want to read more from you in the future. That’s called “readability” – and it’s loosely defined as how easy it is for readers to make meaning from what you put in written words. If they come away from what you wrote not quite understanding what you were talking about, your content’s readability is low.

When someone comes to a website – yours, mine, or anyone else’s, there’s a shockingly short window in which that visitor makes a decision to stick around or leave. Some sources put the range at three to five seconds, maximum. Some put it at even less – 1 to 2 seconds, tops. Attention spans have never been shorter than they are now

Remember “dangling participles” from back in grade-school English class? Probably not, but chances are you create them every day. They’re a major grammatical error, and once you know how to spot them, you’ll find these little nasties everywhere… probably even in your own content. Rather than subjecting you to a boring definition, here’s a practical example of a dangling participle.

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