The new policy states that neither company owners nor affiliates will be allowed to display cryptocurrency related content.

Scott Spencer, director of sustainable ads at Google, said:

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”

Google is not the first one to ban crypto advertising – Facebook put a stop to crypto ads not long ago in an attempt to protect investors’ money.

Why Will Google Ban CryptoAds?

Google has always been open about the potential ban. However, the talks circulated around malicious cryptocurrency mining using the computing hash power without a consent.

“Improving the ads experience across the web, whether that’s removing harmful ads or intrusive ads, will continue to be a top priority for us.”

Currently, any search queries for “Bitcoin” or “cryptocurrency” will show ads of crypto exchanges and trading platforms at the top of the search results.

While Facebook advertisers found a loophole and were deliberately misspelling words such as replacing “o” with a zero in the word “Bitcoin”, Google will try to anticipate workarounds like this and prevent them from happening.

Over the past 12 months, cryptocurrency investment boom has produced a lot of excitement and wealth, but it’s still a highly unregulated area that witnessed a multitude of high-profile scams.

Reducing the exposure by banning crypto ad will narrow down the audience to those who are not only willing to invest but those who also understand the cryptocurrency market in-depth.

Which Are The Advertising Options Left?

Advertisers will have no choice but to go to sources that are purely devoted to cryptocurrency and Distributed Ledger Technologies – targeting the same the right audience.

Bitcoin and other cryptocurrencies are notoriously volatile but also complicated to grasp.

The promise of high return on investment has caused substantial losses. What’s more – rookie investors went as far as taking bank loans and remortgaging their houses to invest in cryptocurrency.

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Megan is a self-taught blockchain enthusiast. She enjoys combining finance with technology, from a less-techy perspective. BiteMyCoin is her most recent project underneath the umbrella of an international digital marketing agency ANCHOVY.

Our mission is to guide you through the complex process of understanding cryptocurrency and Distributed Ledger Technologies in the most practical way – leaving you with a clear understanding of the market and helping you to take the first steps.

Megan was born in Poland but from a young age always sought to expand her horizons to a more cosmopolitan way of life.
At 19 she moved to the hub of tech and culture where she studied at City University in London. Keen on understanding media platforms and social interaction Megan graduated with a degree in Media and Sociology.
Looking forward Megan began to invest both her time and money into new industries and one, in particular, got her attention: Blockchain.
Megan would absorb all that she could and back in 2010 the blockchain market was more of a pipe dream than the business tycoon that it has evolved to be today.
Her young mind began to wonder where she could further her Cryptocurrency ventures and a little island in the middle of the Mediterranean seemed like the perfect spot.
While London gave her the grit and business foundation she needed, Malta was the next chapter and a flourishing island to home Blockchain.
Megan found the perfect balance with advanced finance technologies and routinely studying the market in which it lives.
BiteMyCoin is the result of Megan’s cryptocurrency passion and with every post, update and new piece the aim is to bring the reader one step closer to our future.

Zak Borg

Co-Founder

Zak takes care of the business side of things. He leads the business development and international growth of the agency. After completing his Masters of Engineering in Software Engineering for Embedded systems from Fraunhofer IESE, he teamed up with his brother Benji to set the foundation for ANCHOVY. Zak has a passion for the sea, and if he’s not at the office he’s driving his passion for long distance swimming, sailing and windsurfing.

Benji Borg

Co-Founder

After completing his degree in advanced character animation in California, he identified, together with his brother Zak, a niche in Malta’s market for a data-driven digital marketing agency – and the rest is history. A serial entrepreneur by nature, when he’s not pushing the boundaries on innovation and setting up new start-ups, Benji loves reading, observing people and enjoying the simple things in life. He’s an avid windsurfer, who has sailed semi-professionally since the age of 13 – but there’s nothing he loves more than spending time with his family, friends and his girlfriend.

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