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Strategy Briefing

Strategies in Pet Food Retailing: Part 1

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Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how manufacturers can help retailers to succeed.

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Pets are people too!

Many pet “parents” now shop for pet food in the same way
they shop for food for their families, and retailers need to adapt to this.

One-stop shops

Specialist pet retailers can utilise such services as pet
grooming and veterinary care to remain relevant to consumers in the face of
intense price competition.

How low can you go?

Price competition is heating up as the relatively high
margins offered by pet food (especially in the premium segment) entice a
growing number of grocery retailers, particularly discounters, to beef up their
presence in this category.

Treat me nice

Dog and cat treats are the fastest-growing categories in pet
food, and the increasing frequency of impulse purchases represents an
opportunity for smaller retail formats, such as convenience stores, to grow
their sales.

Whither the big box?

With millennials focusing on convenience and ageing
populations driving less, big box retail formats such as pet superstores and
hypermarkets may struggle to remain competitive, while smaller, urban store
formats are set to thrive.