B-to-b ad pages, revenues on the rise

Published on January 25, 2005.

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New York—B-to-b ad pages increased 3.7% in November 2004 compared with November 2003, according to the Business Information Network report released by American Business Media. Th report said ad revenue rose 7.0% in the same period. Year-to-date spending was up 3.7% and ad pages were up 1.2%. "Our prediction of 2% to 4% ad revenue growth for 2004 seems to be right on target," said Gordon Hughes, ABM’s president-CEO, in a statement. "In 2005, we are expecting to see 3% to 4% growth once again." Services, direct response and classified was the lone category that posted a decline in ad pages in November; it was down 4.1%.