The far side

Clients can seem stubborn, ignorant, wilful and slow, yet some build a relationship of strong mutual respect with design practices.

To a designer, clients can seem stubborn, ignorant, wilful and slow. They have different priorities. You want to make great design – they see it as just part of a bigger, more complex business process. But some of them manage to commission good work, steer it past corporate obstacles and keep a relationship of mutual respect with designers. That’s a skill in itself, and worthy of greater study. Chris Maillard talks to five quite different design commissioners about their methods.

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read the full version in Eye no. 81 vol. 20 2011

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.