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Wednesday, May 25, 2016

Established in 2012, by South-African model turned designer Gabriella Demetriades, Deme, is a premium end, ready to wear women’s clothing label. The focus is on both form and function with a devotion to clean lines and sensual cuts. Synonymous with elegant, well designed and beautiful garments Gabriella’s passion for making women feel gorgeous comes through in each collection . Deme has established it’s place with the fashion elite and the fashion aspirant through a bold use of colour combined with sexy silhouettes. Deme is desirable for every kind of woman. The labels dedication to beauty is evident in every design, paying homage to femininity whilst retaining the independent style that is so very 'Deme'. Deme's collection showcased at India Beach Fashion Week 2016 Summer Dive highlighted pieces tailor-made for beaches, like an off-shoulder burnt coral orange outfit flowing off and around the body reminiscent of vintage heritage.