HEALTHCARE MARKETING FOR THE DIGITAL WORLD

For 18 years, we’ve helped businesses succeed online. As a healthcare marketing agency, our focus is simple: We help chiropractic and medical practices with patient acquisition using our 8-stage Patient Value Journey.

Digital Marketing for Chiropractors and Medical Practices

Attract and Convert Website Visitors into Customers

You sell products and services in the healthcare sector, one notoriously known to be hard to penetrate. But instead of trying to break down this vertical’s formidable walls, what if you were able to pull highly targeted prospects to your website so that you could then wow them with information that shows how your offerings will help patient, or make a hospital or practice run better, or improve patient experiences and outcomes?

Inbound marketing does just that.

Inbound Marketing Explained

HubSpot.com, the maker of arguably the best inbound marketing software platform on the planet, describes inbound marketing as:

The best way to turn strangers
into customers and promoters of your business.

How so?

In a nutshell, inbound marketing has you creating and then offering high-quality and informative content that attracts prospects to your company and offerings – working over time to turn them into highly satisfied customers – because you are giving them the information they seek, answers to the questions they have and solutions to the problems they face.

The content you create (in the form of blog posts, free ebooks, infographics, videos, and more) aligns clearly with your customers’ needs and interests: it follows that you will attract them naturally to you so that you can then continue to wow them, close them, retain them, and reap referrals from them.

Some proof: Third-party research found that companies in all sectors using inbound marketing saw:

More Leads

A three-fold increase per month in leads after just one year.

More Traffic

More than four times as many website visitors each month.

More Sales

72 percent of customers seeing an increase in revenue within one year.

Our Inbound Process for Healthcare Marketing

1. DRIVING TRAFFIC
Much of your efforts entail attracting visitors to your site by providing great content. You also use targeted ads, search engines and other tactics and tools. Most importantly, you’re not working to attract just any traffic. Instead, you focus on attracting the right type of visitors: those who are the most likely to become leads and then customers. We call these perfect prospects “personas.”

2. CONVERTING VISITORS
Visitors to your site become leads when they give you their contact information in exchange for a free – but valuable – ebook, case study or other report you offer. They give you their information because they’ve come to trust the expertise you’ve provided in the content they’ve found on your site and they’re eager to read the ever-more in-depth information you give them in the download.

3. NURTURING LEADS
Now that you have converted visitors into leads you continue to send them links to your blog posts and free download offerings so that trust in your solutions grows ever higher. Once they’re ready to buy, because you’ve wowed them with your freely-given information, chances are incredibly high that they will buy from you and not from your competitors.

Inbound Marketing for Healthcare: We do it all

Performing inbound marketing strategies well takes a lot of effort and expertise. Just creating the amount of content needed alone takes hours a week.

Gravity Digital is a full-funnel, healthcare marketing agency that works with your sales team to generate highly targeted leads. From content creation, website design, social media management, advertising, prospect research, analytics, and more, we create and implement successful inbound marketing campaigns for the healthcare sector that provide an incredible – and proven! – return on investment.