17: Develop new roles to such “Brand Monitor” or “Blogosphere Watcher”

...and enhanced by me on Jaffe Juice:

18. Self-clipping services like Google or Yahoo alerts for keyword mentions, but also audio and video hits as well...services like PodZinger for example to ascertain conversational audio levels

19. Utilize RSS and aggregators like Bloglines in order to aggregate, integrate and assimilate all relevant incoming and outgoing moments of truth (perceived truth perhaps, or even truthiness according to Rob Stevens)

20. Use wikis like PmWiki to discuss and debate pretty much everything from 1-19 and most importantly attempt to turn all the talk/conversation into walk/action.

21. (ending on 20 would have been so contrived) Repeat steps 1-20 to look outside of your own circle. Evolve the perspective from yourself, through your direct competitive set to your indirect competitive set and ultimately to your aspirational/non-endemic/non-competitive set. This is where you want to follow the leaders so to speak - Apples, Nikes, Googles or whichever company you admire.

» 10 things you should be monitoring from Pronet Advertising
Tracking your buzz is really something that is becoming more and more important over and will continue to increase in importance as time goes on. Everything is going social right now and messages fly around the web at a million miles by hour. In order ... [Read More]

Tracked on August 18, 2006 at 05:55 PM

» Monitoring the Conversation... from Internet Marketing Tips for Professionals and Small Businesses from Denise Wakeman
...do you know what's being said about you on the web? Over on Build a Better Blog I posted about a client's surprise when he found a review of his blog when he did a search on blogsearch.google.com. My response was this:There are probably a few blog p... [Read More]

Tracked on August 20, 2006 at 02:14 PM

» Things to Monitor Online from The Bivings Report
Im a little late to this party, but last week Pronet Advertising put together a list of 10 Things You Should be Monitoring. Jeremiah Owyang added numbers 11-17 and Joseph Jaffe added numbers 18-23. Shel Holtz even set up a page of the ... [Read More]

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