The Grand Conspiracy of SEO Agencies

Search engine optimization isn’t always about getting better listings in search engines. More frequently, SEO is quietly rescuing second-rate websites. Most websites are second-rate. They are built by second-rate coders who are either lazy, barely competent, stupidly arrogant, or a combination of all three. Many web designers fall into this category. Their sites often look great while being almost incomprehensible to search engines. These sites have been coded without any regard for best practice in HTML coding and without any recognition that every website has two audiences — humans and search engines. It’s possible to build a site that works properly, looks great to humans, but that a search engine can barely process. Most sites are like that.