Yahoo Advertisers Can Now Begin Transition to Microsoft adCenter

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As of this morning, Yahoo Search Marketing advertisers can now begin transitioning their accounts to Microsoft Advertising adCenter. Last week the transition of their organic search results’ back-end technology to Bing was completed and now this is the first step in the paid search transition.

A detailed transition checklist is available on the Yahoo Ad blog, along with a guide that helps users become familiar with adCenter’s features. While the full transition isn’t said to be complete until about mid-October, advertisers are urged to begin the process now to ensure a smooth transition.