Featured Stories

Shimano Intros Yumeya XTR Upgrade Brand

Shimano is introducing its new YumeyaÃ‚Â boutique brand at Eurobike, offering parts that are “characterized by a lightweight and exclusive design to give your XTR bike a personal look and feel”. To me, some of it looks and feels like a lot of machining. So, you could save some coin by breaking out the dremel tool and machining away on your own…or plunk down for shiny gold parts that let everyone know how fast you really are (and keep your warranty).

As a bonus feature, the descriptions on the Yumeya website offer some entertaining “Engrish” descriptions, and we’ve included them below the images after the break…
As you review these images, just remember back to 2001 when gold-plated badges and emblems were cool on cars for a hot minute. Then they looked (and still do look) ghetto. Hopefully Shimano will keep the tech but change the color scheme, IMO.

BTW, “Yumeya” is Japanese for “Dream Workshop”, and Shimano has had Yumeya products in their fishing line since at least ’07. Ã‚Â No word on pricing yet. All this machining has got me thinking…got anything you’ve machined, modded or customized? Ã‚Â Send us some pics and info on it and we’ll post it under our “Hacks” category for all to see.

3 thoughts on “Shimano Intros Yumeya XTR Upgrade Brand”

i was checking the prices…it would cost around $1000 dollars to have the yumeya bling bling attached to ones xtr stuff… and maybe lose a pound….
is it really worth it….maybe i will lose 2 pounds by dieting and get the same weight loss which would make my body feel better…

i would appreciate if there is a site where one can order a complete titanium or aluminum set of screws…whcihever is lighter is good for me…

my setup is a giant anthem advanced, all carbon parts and all xtr…its light but…spend $1000 is not realistic…

About Us

Bikerumor.com is the world’s largest cycling tech blog. Our passion is the products, technology and people that make them. We cover the shiny new things, with in-depth interviews and detailed stories about how the bicycles and components work, plus reviews to see if they live up to the hype. We love learning the technology and celebrating innovation at every level -from crowdfunded start ups to major global brands- and sharing it all here with you!

Want to Contribute?We’re always looking for enthusiastic, positive and talented writers that know their way around both a bicycle and sentence structure. We're also looking for a good Sales person to help grow our business