NEW DELHI: The benchmark for luxury cars in the country just got higher with Volkswagen Group company Bugatti Automobiles on Thursday launching its super premium sports car ' Bugatti Veyron 16.4 Grand Sport', with price starting at Rs 16 crore, the most expensive car to hit the Indian roads.

"Bugatti has been doing well in America, Europe and the Middle East. Now we see India as an emerging market for us, hence we have decided to bring the car to India," Bugatti Automobiles Sales Market Manager (Middle East, Europe and India) Guy Caquelin told reporters of Times of India.