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Your Inspiration founder and CEO Colleen Walters attended this week’s Longaberger convention as
a special guest, as did several of her company’s top sellers.

Longaberger products should do well in the Australian market, said retail analyst Chris Boring,
principal of Boulevard Strategies.

“Their country is so large and was settled in a similar fashion to ours, so there’s a lot of
overlap, sometimes more so than with Europe,” said Boring, who has consulted on various projects in
Australia. “And, in general, Australians love Americans and vice versa.”CVSL chairman John Rochon
sees plenty of opportunity for Longaberger in Australia, too.

“The Longaberger sales force now has an open door to recruit and grow their businesses in
Australia, just as the Your Inspiration at Home sales force has an open door to enter the North
American market,” Rochon said in a statement. “Each company can benefit from the other’s presence
and familiarity with the new market. There will also be practical ways to make good use of common
resources in every new market we add.”

The company also reported progress toward bringing home production of its merchandise. Last
year, half of the company’s line was made in the United States.

“Today, it is two-thirds,” Tami Longaberger said. By spring, the company expects that 85 percent
of the line will come home, and by early 2015 it will be 100 percent.

The fact that Longaberger’s merchandise will eventually have to be shipped to Australia from the
United States may be cause for concern, Boring said.“Believe me, it’s a long way to get there,” he
said. “If you had to ship something that far, it would seem there would be some distribution costs.
But the fact that it is an American brand is a positive in Australia.”