Love him or hate him, Donald Trump succeeded in his goal of becoming president of the United States and he did it in a way that was unlike anything we’ve seen before. His style and the way he marketed himself was unorthodox and he demonstrated new ways of using digital media which allowed him to spend much less money than his rival. So what can marketers learn from him? What should they emulate and what should they avoid? Has he fulfilled his brand promise? Has he kept control of his brand and what can businesses take away from some of his missteps? To discuss all this I was joined by Jeremy Ryan Slate, CEO, and Co-Founder of Command Your Brand Media and host of a podcast titled ‘Create Your Own Life’.