Los Angeles, California, August 2000 - Ivenue.com, the leader in
website development and hosting, has created a strategic e-commerce
enabling partnership program. By stepping into Ivenue.com's technology
businesses are able to monetize existing sales and distribution
channels and generate additional revenue from existing small business
customers. As an Ivenue.com partner, you may bundle your brand of
web development and hosting solutions for existing, and new customers,
delivering high impact and fully functional e-commerce enabled websites.
This program allows Ivenue.com partners to create a recurring revenue
stream without the post sales responsibilities of technical support
and billing. In this turnkey program, Ivenue.com has developed and
implemented efficient systems to handle the back end of the business
top to bottom, from the dot to the dollar. In result, partners generate
revenue with no after-sale overhead. Most importantly, Ivenue.com
partners are able to benefit from immediate incentive payments;
without delay for provisioning, billing and collections, due to
our immediate online retail billing process.

Ivenue.com offers a comprehensive line of private labeled website
construction and web hosting solutions, from the latest innovative
e-commerce solutions to dedicated hosting solutions. The product
delivers a complete, branded, e-commerce, and site-hosting business
product portfolio.

Ivenue.com Partner Technology provides a variety of options: Private
Label Programs, Co-Branded Programs, Customized Telemarketing Services,
Customized Service Programs, Sales and Technical Training Programs,
and Outreach to Existing Customer Base. Ivenue.com's custom branded
solution provides a unique opportunity for companies and their accounts
to build their brand, attract new customers, and distribute their
products and services to a larger user base. Our domain registration
tools enable companies and individuals to stake their claim to their
cyberspace real estate, and own their companyname.com on the World
Wide Web. Additionally, one of the unique elements of the feature
rich, easy-to-use software is the site owner's ability to modify
his online presence at anytime, from anywhere without software knowledge
or training.

In just the first phase of our partnership program, Ivenue.com
has forged agreements with numerous prestigious resellers. Among
the Private Label Partnerships are Blackstone Webshop, powered by
Blackstone, BizSiteMaker powered by Clariti, EZ SiteBuilder powered
by Systnetweb, Ebizcapsulecom powered by Capsule Communications,
and Matrix WebMaster, powered by Matrix Telecom. "It's a Matter
of Survival for most businesses today, says Greg Rosebeck, Ivenue.com's
Chief Executive Officer. "Every Company has a phone, every
Company has a door, every Company has a cash register. Every Company
will have a high impact, fully functional, feature rich e-commerce
enabled web presence. An online presence with simple tools that
allow every business to become their own webmaster controlling their
online destiny to significantly improve revenue generation capabilities.
Ivenue.com provides the total solution."

"Our only concern with marketing the Ivenue.com private label
solution is that our sales channels want to sell this product so
much more than existing products, because they receive commissions
sooner and it's a much easier sale than our core business products,"
states Joe Koppy, President, Internet Business Association.

Last year numerous online businesses were not prepared for the
onslaught of holiday sales. Internet sales this holiday season
are predicted to at least double from last year. With the Ivenue.com
E-Commerce Solution, businesses can capitalize and profit from the
upcoming season, generating revenue online with the least amount
of lead time. This is unlike traditional web development services
where it takes a significant length of time to build a branded website,
cover their capital expenditure, and generate profitable revenue.

Ivenue.com, located in Los Angeles, California, was founded in
1997, and is one of the fastest growing Internet enterprises. The
company has built and presently hosts in excess of 500,000 e-commerce
enabled websites. Ivenue.com offers a turnkey program where companies
can offer their extensive customer base a sophisticated, but easy,
online presence accompanied with a strong multiple server and technical
support foundation. To learn more call 1-800-474-9104 or visit www.ivenue.com.

WOODLAND HILLS, CA -- Applause enthusiastically announces
the receipt of the Warner Bros. license to produce gifts and plush
based on the widely acclaimed Scooby-Doo characters. The
gift and plush manufacturer known for its unsurpassable quality
is working on a variety of wacky and groovy piecetypes that tie
in with the Scooby-Doo psychedelic scene.

"Scooby-Doo has the unique ability of
appealing to both youngsters/teens who are first time viewers of
the show as well as adults who have fond memories of the Saturday
morning broadcasts of their youth," say Chaz Fitzhugh, Director
of Brand Management at Applause. "We have a product line with
offerings for both groups, and we will build on this two-pronged
fan base in the future."

Warner Bros. Scooby-Doo is not only one of
the longest running cartoons in television history, but is also
the #1 show on the Cartoon Network. It plays 40 times per week on
Cartoon Network, TBS, and TNT. The show reaches 40 million households
daily and has 310 brand new episodes in syndication. The feature
length direct to video animated movie Scooby-Doo on Zombie Island is coming to video stores in September 1998.

The Applause Scooby-Doo product line launches in January
1999. It features the characters of Scooby-Doo (namesake dog), Shaggy
(the dog's beatnik owner), the Mystery Machine (their hippie van
and means of transportation) and the Creeper (one of the famed monsters).
Presently under development is a collection of Plush highlighting Scooby-Doo. In addition, the line of hardgoods includes a figurine
gift box featuring an assortment of wacky characters, figural key
chains, funs straws, and a playful Scooby-Doo Bank. What's
more, there are groovy Decal Mugs, silly Kid's Cups, and a practical
and popular Scooby-Doo Commuter Mug. Applause's Scooby-Doo collection
will be available at better independent and chain gift shops, specialty
retailers, department stores and bookstores.

Applause Inc., headquartered in the Los Angeles suburb
of Woodland Hills, is one of the leading gift companies in the industry.
Founded 31 years ago by Wallace Berrie, it offers an unequaled portfolio
of classic licensed merchandise including some of the world's most
popular characters from Disney's Mulan, Disney/Pixar's A
Bug's Life and Nickelodeon's Rugrats. Applause also manufactures
classic products such as Raggedy Ann & Andy, Sad Sam
& Honey, Josef and Dakin Brand Plush.

Applause announces the arrival of a bear with a cause -
The all new "Susan Bear"

A BEAR WITH A MISSION

WOODLAND HILLS, CA -- Applause, Inc. has just announced a partnership
with the nation's leading catalyst in the fight against breast cancer,
the Susan G. Komen Breast Cancer Foundation, assists in its mission
to "eradicate breast cancer as a life-threatening disease by
advancing research, education, screening and treatment." In
support of National Breast Cancer Awareness Month this October,
Applause will introduce the "1998 Dakin Charity Bear",
otherwise known as "Susan Bear" (SRP/$20). Ten percent
of the retail sales proceeds will be donated to the Susan G. Komen
Breast Cancer Foundation.

The "Susan Bear" is the first in a line of bears with
the appropriate slogan: "Dakin Bears for a Cause," which
the company plans to release over the next few years to support
worthwhile charitable causes. The Dakin line is Applause's premier
product line. The plush golden-brown, sixteen-inch "Susan Bear"
is adorned with pink ribbons - symbolic of breast cancer awareness.
One ribbon is around Susan Bear's neck, another is embroidered on
her foot and the third is attached to her hangtag. This last one
is for the buyer to wear in order to raise public awareness of breast
cancer.

"We felt that National Breast Cancer Awareness Month was an
appropriate time to begin our "Bears for a Cause" campaign,"
said Jonathan Mather, President/CEO of Applause. "Susan Bear
is indeed a bear on a mission, intent upon raising thousands of
dollars for the Komen Foundation. The beauty of a bear is that it
is enduring and makes the perfect gift for just about anyone: yourself,
a loved one, a child, or someone in need of cheer. It is our sincere
hope that this bear will be a success and help launch what will
become a yearly tradition."

The company plans to further support Breast Cancer Awareness Month
by participating in Lee National Denim Day, October 9, 1998.
Employees will each contribute $5 for the privilege of wearing jeans
to work for a day, while Applause will match each donation to the
Komen Foundation.

Established in 1982 by Nancy Brinker to honor the memory of her
sister, Susan G. Komen, who died form breast cancer at age 36, the
Foundation's mission is to eradicate breast cancer as a life-threatening
disease. Volunteers work through local affiliates and Race for the
Cure® events in over 90 communities across the country.

In addition to funding major national research initiatives, the
Foundation delivers the lifesaving massage of early detection to
hundreds of thousands of women and men, and funds education, screening
and treatment projects for the medically under served in communities
form coast to coast.

The Komen Foundation has a toll-free Helpline (1-800-I'M AWARE)
answered by trained, caring volunteers who provide timely and accurate
information to caller with breast cancer concerns. In addition,
the Foundation has launched a comprehensive website (www.breastcancerinfo.com)
with up to the minute information and Foundation news and articles.

The Applause product targets gift givers and collectors. It is
available at specialty gift stores, card shops, hospital gift shops,
tourist/souvenir and department stores nationwide. Consumers can
call 1-800-777-6990 to find out how to purchase product.

Applause Inc., headquartered in the Los Angeles suburb
of Woodland Hills, is one of the leading gift companies in the industry.
Founded 31 years ago by Wallace Berrie, it offers an unequaled portfolio
of classic licensed merchandise including some of the world's most
popular characters from Disney's Mulan, Disney/Pixar's A
Bug's Life and Nickelodeon's Rugrats. Applause also manufactures
classic products such as Raggedy Ann & Andy, Sad Sam
& Honey, Josef and Dakin Brand Plush.