The global hotel search engine Trivago revealed a brand new logo back in February, but has only just gained exposure this week. The 1,300 strong Trivago team decided to rebrand there logo in-house and it doesn’t appear to have gone down very well, especially in the design community.…

A logo design brief is a document that describes your business and brand, laying out objectives and challenges for your designer to solve. By laying out details about your business and marketplace onto one document, you will have a guide for your designer to follow and execute an logo design that’s aligned with you.…

There comes a time when you need to rebrand your business because it’s just not up to par. Branding that does not fit your business or appeal to your market can be damaging and in worst case scenarios, responsible for failure.…

ALDI SÜD (South) is one of the leading global discounts supermarket chains, who operates in Germany with thousands of Aldi stores open in Southern Germany, United States, United Kingdom, Austria, Switzerland, Italy and many more.

Last week, the company with 620 stores in the UK and 10,000+ worldwide, unveiled a refreshed logo in a press release (written in German).…