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Leland Bassett has been a pioneer in the application of communication psychology (human communication sciences) and strategic planning to public relations, corporate communication and integrated strategic communication management for more than three decades.He was a business communication columnist for The Detroit News, editor of the Detroiter Business News and associate publisher of The Detroiter Magazine.He introduced the nation’s first corporate strategic communication management department in the 1970s; designed and taught the nation’s first graduate strategic communication management curriculum at Michigan State University in the 1980s; and co-founded the first commercial arts and sciences-based communication professional services firm in 1986.