The crowd favorite was Pannajet Yomjinda, 74, and his wife, Suwanna Yomjinda, 72, who’ve been married for 50 years. It's unclear how long their smooch lasted, but who cares -- sometimes it's not about winning or losing, but about showing you've still got that mojo.

The contest was fierce. Couples could only drink from a straw if their lips continued to touch and referees had to go with them to the bathroom while they continued to swap spit. Eww, creepy!

The old record, by the way, was set last year by a same-sex couple that kissed for 50 hours, 25 minutes and one second.

You have to wonder if they'll be any smack talk now because it sure sounds like everyone involved is more than happy to give some lip.