A journalist photographs an LG smart phone following its debut at a news conference in New York August 7, 2013.

Reuters

The number 8.3 next to the name suggests the new tablet from the South Korean electronics manufacturer will have an 8.3 inch screen. A person familiar with the matter said the Android-based tablet will run on a 1.7 gigahertz microprocessor and come with a 5 megapixel camera. Based on those two specs, it’s not radically different from what’s already out in the market.

The device is expected to be officially unveiled during IFA, the consumer electronics show in Berlin between Sept. 6 and Sept. 11. This would be the company’s first tablet product launch in more than a year after earlier tablets failed to gain much traction from consumers.

Though LG’s video hasn’t gone viral just yet, the company seems to be getting up to speed on the marketing side of things for its mobile business, picking up a few tricks from big rivals like Samsung Electronics Co. and HTC Corp.

It’s not as ambiguous as an invite that conveys ‘we’ve got a new device to show you but we can’t really say what it is’ –which seems to have become a common practice in the tech industry now. But it’s mysterious in its own way.

The video clip, which runs about one minute and twenty seconds, tries to sound smart by throwing questions at viewers such as “What would make a tablet just right for you?” LG seems to be emphasizing the reasoning behind the size of its tablet which would be smaller than a normal iPad and Samsung’s 10.1 inch tablet.