The first 3 days of Green Week comprised a series of activities held at Hall 6 at Dubai International Convention and Exhibition Centre. Green Week is an extension of the WETEX 2014 theme 'At the Forefront of Sustainability'.

H.E. Saeed Mohammed Al Tayer, MD & CEO, Dubai Electricity and Water Authority (DEWA) said that the event was held under the directive of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, as part of his larger initiative 'Green Economy for Sustainable Development'.

As a Sustainable World-Class Utility, DEWA is contributing effectively to the process of social, economic and environmental development in Dubai by providing continuous and stable supply of electricity and water, aiming to achieve Dubai's vision of using renewable energy to strengthen the Emirate's position as a global hub for business, tourism, green economy and sustainability.

H.E. Al Tayer said: "Green Week seeks to promote a culture of environment sustainability through green technologies and solutions. This annual event, part of DEWA's several initiatives, give conservation a top priority among all segments of society in Dubai.

"Through Green Week activities, DEWA underlined it message of rational consumption of water and electricity to different age groups and cultures," said Al Tayer. "Perhaps, the most successful step was involving educational institutions in this event, based on a strategy of spreading this culture among young children and youth, who will be the biggest beneficiaries of such initiatives," added Al Tayer.

DEWA is organising, as part of Green Week a series of heritage performances focusing on showcasing local culture and traditions to various segments and nationalities, such as nomadic heritage meetings organised by Heritage and Diving Villages.

Several tours for DEWA's Cartoon Characters 'Noor', who represent Energy and 'Hayat' who represent Water, in addition to Mr & Mrs Green Characters, who represent Sustainability were made on day one of Mirdif City Centre activities. Aiming to teach children the culture of rational consumption, Mr & Mrs Green characters are created by DEWA to spread a wider and more attractive concept in an interesting and interactive way. Moreover, other tours were organised by social responsibility representatives in DEWA for the same purpose.

On the occasion of Green Week, many institutions, authorities, and non-profit organizations showcased their green products on the Green Ribbon Corner, Environmental and Sustainability Photos Corner, Environmental and Sustainability Paintings Corner plus others.

Green Week also includes competitions and prizes for visitors throughout the week. On the last day, DEWA will organise an extensive promotional campaign across all media outlets and social networking sites.

Several educational institutions and government departments are participating in Green Week, which has moved to Mirdif City Centre starting today including Higher Colleges of Technology, Hamdan Bin Mohammed Smart University (HBMsU), Dubai Modern Education School, Greenwood International School, Gulf Buds Private School, Al Ittihad Private School in Al Mamzar, Willow Children's Nursery Dubai, Emirates Wildlife Society, ‘Ambassador of Sustainability’ – Dubai Municipality, DEWA where engineers are providing comprehensive explanation on the Mohammed bin Rashid Al Maktoum Solar Park as well as Sustainable Building. Also the Department of Rational Consumption is providing explanations on the rational consumption campaigns implemented by DEWA.

Green Week activities at Mirdif City Center from 17 – 19 April, will witness participation from many other public and private educational institutions such as Al Baraah Kindergarten, Al Manhal Kindergarten, Al Noor Training Centre for Children with Special Needs, Greenwood International School, Sultan Al Owais Public School, Jumeirah Model School, Dubai Culture and Arts Authority (Dubai Culture), social responsibility representatives from DEWA, ‘Ambassador of Sustainability’ – Dubai Municipality and DEWA.

These events targets public visitors of Mirdif City Centre and aims to spread ways on rational consumption as well as competitions and raffles.

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