[ yellow tail ] Facts

At [ yellow tail ], we believe in fun. Our mission is to make great tasting wine that is easy to enjoy. We don’t get mixed up in complicated wine speak. Rather, our wine is meant to bring people together with great taste and consistent quality. Share it with friends, family, and loved ones; it’s great for any occasion. Simply put: Open it, drink it, and enjoy it whenever, wherever because seriously good wine doesn’t have to be serious.

We’re proud to have graced the glasses of millions of wine drinkers. Launched in 2001, we’ve grown to be the #1 imported wine brand in the U.S with multiple top selling varietals1. Just as we like to have fun with our wine, we like to have fun with our fans. We’re fortunate enough to chat with our fans on a daily basis, having 1.4MM fans (and growing!) on Facebook. So when we say we’re America’s most beloved wine brand2, all the credit goes to our fans that share the fun and great taste of [ yellow tail ] every day.

We love [ yellow tail ] like it’s a part of our family because, well, it is! [ yellow tail ] is owned by the Casella family, which has made wine since 1969 when parents Filippo and Maria Casella produced their first batch of wine. Fast forward to 2001 when [ yellow tail ] launched, and now their wine can be found in more than 50 countries around the world. Today, the Casella brothers, John, Joe, and Marcello manage the day to day operations of the winery, remaining true to their family business values and humble beginnings.