GoPro SOCIAL + FREEDOM

Concept

This immersive campaign was designed under the creative brief, “Connect an audience to a product or service from a global brand in a way that wasn’t possible five years ago.”

GoPro SOCIAL & GoPro FREEDOM are a lively community & security system integrated into the renowned GoPro brand. These two innovations work together to provide an experience unlike any other product or service on the market.

With GoPro SOCIAL, share your adventures with family & friends through your profile displaying a live feed of your journey. Videos become date & time stamped, available to enjoy at a later date. Get to know other GoPro thrill-seekers & build friendships based on your mutual passion for a specific adrenaline sport. Key features include:

Instant video upload with no tedious actions required.

A comprehensive list of all of your past routes conveniently documented on your profile page.

On each adventure enjoy peace of mind with GoPro FREEDOM. Cameras have built-in GPS receivers with the ability to pinpoint your exact location. Should you need a hero, use the medical alert device for an opportunity to call for help. With the touch of a button your GoPro SOCIAL contact information will be sent to local authorities with a notification indicating you need to be rescued.