Comm 203 Study Guide - Comm 203 Study Guide Lecture:...

Comm 203 Study Guide 1) Define/give examples of each stage of mass comm Stage 1: Communicators decide to create message Ex) Specialist in industry gathers, edits, and/or designs the message Want to invite someone to lunch Stage 2: Messages are encoded Ex) formulated, shaped and reshaped Editing an email Stage 3: Messages are transmitted Ex) rapidly, continuously and through a medium Over the internet, on the phone Stage 4: Audience Ex) large, diverse College students, black, white, Asian, Hispanic, Samoan Stage 5: Messages are decoded Ex) might be variation Telephone game Stage 6: Message influences audience Ex) Impacted in some way, trivial to profound Public service announcement: don’t drink and drive 2) Define intended effects, know each of the major types Intended Effects: deliberate attempts on the part of the communicator to influence the recipient in some way 1) Impact of commercial advertising 2) Impact of political campaigns on voting 3) Impact of public service announcements 4) Impact and campaigns to change lifestyles i. Identify a social problem ii. Change attitude/behavior iii. Across (media + interpersonal) iv. Fear appeals 5) Impact of campaigns on ideology and lifestyle 3) Define unintended effects, know each of the major types Unintended effects: Designed for purposes other than to exert social influence, usually to entertain, and may result in a negative outcome Four Major Types: 1) Impact of Television Violence

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