WESTLIFE star Kian Egan is 'taking the biscuit' in the I'm A Celebrity jungle, telling campmates how his fitness regime is so strict he favours rich tea biccies over digestives.

The Sligo man has no issue with calorie counting in the jungle but his tales of biscuit choices bemused some viewers last night.

"When I go through my ups and down phases I go from digestives to rich tea -- if I'm having a fat day I have a digestive, if it's a good day it's a rich tea as they only have 48 calories," Kian explained after his team opted for digestives as a dingo dollar challenge prize.

Meanwhile, the 33-year-old found himself embroiled in the controversy over former beauty queen Amy Willerton's secret concealer.

Alfonso Riberio (42) had led calls in the camp for the model to hand it in.

He said: "If there is contraband then the person should give it up because the consequence is for the whole group, it's not about the one it is about the many." Kian backed Alfonso, saying: "I don't think Amy understands it will affect everyone else."

Alfonso confronted Amy (21) over the concealer, telling her: "It was discussed that if you do have it then you should turn it in as soon as possible because it will only make you look sh** if you didn't."

Upset at being exposed, Amy later confided to the camera confessional: "It's really upsetting when I know that this has been used by more than one person not just by me and we were so careful with it. If Alfonso and David hadn't told me what was going on I would have been left in the sh**.

"I work in the modelling industry and not once have I experienced cattiness like I have in here and it is from women who are a lot older than me."

Amy's dad also spoke out complaining about jungle "bullies" making life hell for his daughter.

"Leave my girl alone," he added, as Twitter users named Emmerdale's Lucy Pargeter (36) as the main culprit.