The Ethical Ocean Social Business Guest Post on the Story of Cosmetics

As the Editor and Community Manager of SocialBusiness.org, I wrote a guest post on the Story of Cosmetics for Ethical Ocean, an online boutique that sells all things ethical: environment-friendly, fair trade, people-friendly and organic products are all available for purchase. In the past, Social Business has written a profile on Ethical Ocean, as well as interviewed CEO Chad Hamre. What I've always liked about Ethical Ocean is that they have thousands of products, but they're all connected by a common strain of sustainability and social responsibility.

When it comes to consumer choice, we're often inundated with it. I tend to feel overwhelmed in big grocery stores and pharmacies. So much choice, but at the same time, none at all. The Story of Cosmetics, a video project by Annie Leonard that came out last year, is a great resource on teaching the basics of the chemicals and toxins found in mislabeled personal care products (a lot of them are).