Identify four individual ethical decision-making styles. The first is the individualist and this decision maker is driven by natural reason, personal survival, and preservation. The self is the only criteria involved in decisions for this style while ignoring other stakeholders. The second style is altruists who are primarily concerned for others. This approach is almost opposite to that of the individualist. Altruists will disregard their own personal security for the benefit of others. The primary mission of altruists is to generate the greatest amount of good for the largest number of people. The third style is pragmatists, who are concerned with current situations and not with the self or others. It is facts and the current situation that guide this decision maker’s decision. The fourth and final style is the idealist who is driven by principles and rules. It is values and rules of conduct that determine the behaviors exhibited by idealists. Idealists display high moral standards and tend to be rigid in their approach to ethical situations.
When communicating with an individualist, one should emphasize the benefits to the other person’s self-interest.[8] When communicating with an altruist, one should emphasize the benefits to all stakeholders involved. When communicating with a pragmatist, one should highlight the facts and possible effects of actions. When communicating with an idealist, one should focus on the duties and principles involved.

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