Publications include: "The Influence of Social Media Message Sources on Millennial Generation Consumers," in The International Journal of Integrated Marketing Communication (2010); "The Changing Attitudes, Expectations and Traits of Parents of Intercollegiate Athletes," in The International Journal of Sport and Society (2010).

Presentatons include: "Businesses on Facebook: An Analysis of Business - User 'Wall' Interactions," at the Foster School of Business, University of Washington, Seattle (2010); "Businesses on Facebook: An Analysis of Business - User 'Wall' Interactions," at the DMEF Educators' Research Conference/Direct Marketing/Interactive Educational Foundation, San Francisco (2010); "The Use and Impact of Digital User-Generated Information on the Shopping and Buying Behavior of the Millennial Generation" at the DMEF Educators' Research Conference, San Diego (2009); "The Changing Attitudes and Traits of Parents of Intercollegiate Athletes," at the 2010 International Conference on Sport and Society, Vancouver, B.C.; "Leaping the Call Center Generational Divide," at the 21st Annual E SOURCE Forum, Denver (2008); "The Online Shopping Psychology and Expectations of Millennials" at the Educators' Conference of the Direct Marketing Educational Foundation (2004); developed a new marketing major in 2003 in the School of Global Commerce and Management. Publications include "Uncommon Threads: Mending the Generation Gap at Work," in Executive Update magazine (2000); "The Fuss About Branding" in Executive Update magazine (2001); "Building Organizational Competencies for Competitive Advantage" and "The Vital Role of Credit and Finance in Marketing" in Business Credit magazine (2003).