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Description

The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'.

So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them.

We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly.

Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

Caption

Thanks Rohit, your agency helped us make this ad.
This ad is made from the food wasted by FCB. Feeling guilty? Send an idea to end food wastage.