Background:YSL releases new parisienne fragrance version that exults also roses started with the powdery classic YSL Paris, one of the perfumes created by the renowned Sophia Grojsman in 80's, a néz who confesses deep to be a lover of roses. Associated to perfumer Sophie Labbé, they composed the new Parisienne. The fragrance revisits the city of Paris and the woman who loves and lives Paris, she is a parisien woman even she was born in other country. Paris is the city of seduction, of the carpe diem of a self-confident woman. Parisienne has a more seductive and modern interpretation in the floral blending exactly to target young women ranged at 31-32 years old.

Development: Some perfume ads are more fragrant than the own perfume they advertise and should replace the scent. This is what happens with Parisienne. To stare the fragrance of a contemporaneous and sexy woman in Paris, the top model Kate Moss appears very sexy in the advertisement feeling the amazing pleasure when feeling roses, when smelling Parisienne. The first consumer reaction is the will of feeling what she is feeling, almost an aromatic (and erotic) pleasure, however in practical ways, things are different. Parisienne is a lighter woody floral that mixes the accord rose-violet slightly powdery with the touch of berries fruits such as cranberry and blackberry. Its development is more floral than fruity, the fruity aspect of berries has not kept their odour strength, younger and sweeter, and the floral effect from roses with peonies reigns but is not remarkable. The base is muskier with a subtle touch of patchouli that reinforces a little more the powdery feature in the base.

The best of the fragrance : Itsstart with a vinyl accord accompaigned by the nobleness of roses and violets, delicately fruity. This start creates a positive expectation, moreover the combination of violets with berries is pleasant and a trace also found in some youthful releases in elegant brands such as Van Cleef & Arpels and its new perfume Ferrie.

The worst of fragrance: The concept x the result of perfume. As if they had tried to modernise the fragrance with a lighter floral approach, less dusky in comparison to YSL Paris, at the end, the result is a floral almost inexpressive in the sensuality matter , neither roses are exulted in their most fragrant beauty, and the poor earthy base is not remarkable enough. Unfortunately, no alignment to Paris neither YSL heritage.

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