Best Practices for Creating a Content Marketing Strategy

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Tuesday, November 19
1:00 - 2:00 p.m. ET

Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. If marketers want their content to resonate with customers, they must deliver information in the right format, through the right channel, and at the right time. When content marketing is done well, it can build familiarity, affinity, and trust with prospective and current customers.

Act-On's Marketing Programs Manager Leo Merle will cover six best practices that will help you develop and deploy effective content marketing strategies across all channels and buying cycles.

Leo Merle is the Marketing Programs Manager with Act-On Software and is responsible managing online event strategy and execution. This includes developing and launching demand generation programs, email and online marketing, with the purpose of generating news sales leads for the Act-On Software.