Nissan rolls out Ignite 2.0 to leverage ICC fervor

Nissan Ignite 2.0 features John Abraham and Sushant Singh Rajput enjoying cricket in and driving Nissan to reach their destination.

On the eve of the ICC Champions Trophy 2017, Nissan India rolled out a cricket-themed brand campaign with placements across all media platforms.

Bollywood icons John Abraham and Sushant Singh Rajput are featured in the video which show them enjoying cricket in various locations across the country and driving Nissan vehicles to reach their destinations.

The launch of Nissan’s IGNITE 2.0 campaign introduces India to the brand’s three new and upgraded cars.

Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd., said, ”Nissan and cricket share the goals of pushing boundaries, and harness the power of teamwork to deliver excitement. The ICC Champions Trophy 2017 will delight crickets fans in India and the world over. That spirit of offering unique and exciting experiences is what Nissan delivers in our newly-freshened model line-up.”

In 2015 Nissan entered into an eight-year deal with the ICC that further strengthens it ties with global sport. The agreement runs through 2023, and Nissan will be a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy, ICC World Twenty20, and the Under 19 and Women’s and qualitfying events.