The Cardiff Millennium Centre, venue for the Service Design Global Conference

This is the sixth annual edition of the conference, which is organised by the Service Design Network, and the first to be held in the UK.

Speakers from around the world will be addressing this year’s them – which is Transformation Through Service Design. As such, the conference will aim to focus on techniques, emerging ideas and in particular successful use of service design.

Government Digital Service head of design Ben Terrett will present the much-lauded Gov.uk service, while Xerox senior executive Andy Jones will look at how the company has transformed from being a high-tech manufacturer to becoming a service business.

Meanwhile Cisco’s Clive Grinyer will look at designing digital experiences for the ‘Internet of Everything Age’ and Lydia Howland and Georgie Mack from IDEO will look at how service designers can develop their own protoypes.

More provocatively, Capita’s Joel Bailey suggests that ‘service design has passed the tipping point… So now we have to deliver on the promise of transformational change.’

And Barclays design director Lee Sankey will be asking if we need a ‘new seriousness’ in design. ‘As it expands and collapses and old adages melt, is design mindful of new responsibilities?’ he asks.

The Service Design Global Conference is being held on 19-20 November at Wales Millennium Centre, Bute Place, Cardiff CF10.

Tickets start at £210 and Design Week readers can receive a 10 per cent discount using the code DWSDNC13. For more information visit www.sdnc13.com.