According to industry analyst firm Cowen & Company, Battlefield 3's pre-order numbers are "roughly comparable" with the pre-order numbers on Call of Duty: Black Ops. The results of these pre-order numbers is that the firm has now decided to increase its first year sales estimate from eight to 11 million.

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Black Ops sold around 20 million copies in its first nine months on sale. Battlefield 3 may be keeping up with Black Ops, but can it compete with Modern Warfare 3? From a game point of view, yes. From a sales point of view, I think no. I think the Modern Warfare series has become a shadow of its former self.