How the lunchbox is loaded

Drawing on the latest trends in children’s eating habits and the buzz caused by programmes like Jamie’s School Dinners and the ‘Feed Me Better’ campaign we worked with Kantar Worldpanel to offer insight on how these initiatives have translated into children’s lunchboxes.

We were able to demonstrate that despite the rise in childhood obesity the lunchboxes of today are much healthier than those at the turn of the millennium. The sandwich still reigns supreme however fruit has replaced crisps as the second most popular lunchbox item.

As well as picking up extensive media coverage in the trade and national press, the story caught the eye of a major manufacturer who is the latest addition to Kantar Worldpanel’s enviable client list.