Is that what you call someome who is a whiz at solving a Rubik’s Cube? Either way the best on the planet at working out those challenging little cubes of coloured plastic will be heading to Budapest for the 2007 World Rubik’s Cube Championship on October 5.

It’s fitting the Hungarian capital will host the event as the devilish device was let loose on the world by Hungarian Erno Rubik in 1980.

Other crazes to emerge in the decade that taste forgot were Milli Vanilli and Cabbage Patch Kids, but neither has had the staying power of the Rubik’s Cube.

With world championship contenders aiming for a time of under 10 seconds – the world record of 9.86 seconds is held by Thibaut Jacquinot of France – it promises to be quite a show.