Police Apparel Press Release

Bates Footwear Partners with The Boot Campaign to Support Troops

Rockford, MI - Bates Footwear has partnered to join the fast-paced grassroots movement, The Boot
Campaign. Originated by five women from Texas who call themselves “The Boot Girls”, The Boot Campaign provides
a tangible way for Americans to show support of our troops and directly benefit our military through purchases of
boots and other merchandise.

The Boot Girls are on their way to achieve one mission; to see one million Americans in a pair of Boot Campaign“give back” boots. Their motto is simple; “When They Come Back, We Give Back”. To help them achieve this
mission, Bates has provided a lineup of boot styles for the Boot Campaign. The Bates boots available to purchase
online at www.bootcampaign.com include Army boots, a Navy SEALs boot, USMC styles and an Air Force style.
Proceeds from purchasing signature boots from the Boot Campaign are donated to their charity partners including the
Lone Survivor Foundation, Not Alone, Wounded Wear, and Military Warriors Support Foundation.

A driving factor in the success of The Boot Campaign has been the wide
support from music, sports and political influences signing up to show
their patronage. Celebrities range from country music stars Joe Nichols
and Dolly Parton to TV and radio host Glenn Beck. Sports and Political
figures such as The Detroit Red Wings, Chicago Cubs and the Governor
of Texas, Rick Perry have been spotted wearing the military fashioned
boots to show their support.

Bates is humbled by the opportunity to give back to the men and women
that so proudly serve to protect their country. As Ron Woznick, Vice
President & General Manager for Bates, said; “Bates has the honor of providing footwear to thousands of warfighters each year that selflessly
protect our country. Their sacrifices and commitment are simply amazing. We are privileged to begin working more
closely with the Boot Campaign, who has done a phenomenal job of drawing attention and supporting our military
heroes.”

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About The Boot Campaign
The Boot Campaign is a grassroots initiative started by 5 women from Texas known as
the Boot Girls. They provide an easy and tangible way for Americans to show support of
our troops (both past and present) that’s practical and directly benefits our military.
Proceeds from boot sales are donated to partner charities, which assist returning
veterans dealing with Post Traumatic Stress Disorder and varying degrees of physical
injuries. For more information or to lend your support, visit www.bootcampaign.com.

About Bates Footwear
Founded in 1885 as a dress shoe manufacturer, today Bates® Footwear has become one
of the most popular and preferred footwear brands in the US military and civilian uniformed
law enforcement communities. The Bates brand is represented at each of highly respected
military academies and in some of most selective and prestigious uniformed communities
within the US: Tomb of Unknown Soldiers in Arlington National cemetery; Old Guard in
Washington DC; in addition to many Special Forces communities. The brand has emerged
as the market leader with its singular focus on providing innovative and athletic footwear of
the highest quality available. For more information, visit www.batesfootwear.com.