The Ongoing Fight Against Media’s Misrepresentation of Appalachia

A few weeks ago, I was contacted by Daniel Flatley from Bloomberg News. He was working on a story aimed at understanding why coal miners were not retraining into healthcare careers as the healthcare industry grew in Appalachia. I tried my best to answer his questions and give a broader understanding of miner retraining and economic development issues in the region. Unfortunately, the article was published just as I was heading back home to help with a family emergency. I became aware of it just today.

Let me start by saying that I am beyond angry with the title of the article and the image Bloomberg chose. The photo was a quick snapshot, catching two coal workers off guard with the intent of portraying them as senseless animals being enticed with a treat. Is it any wonder that we are upset with urban elitism and the so called “left” media? As I stated in my Yes! Magazine article, stereotyping Appalachians (in this case as being unintelligent) feeds directly into the divisive rhetoric spread by conservative politicians and coal industry associations. It is often so brazen, I honestly wonder if this isn’t the intent.

In terms of my quotes, I did NOT infer that people were actively avoiding retraining or other careers because of gender stereotypes and gender roles within the region. My quote, like the photo, was a snippet of a conversation that lasted 15 minutes. The issue is complex and leaves a great deal of room for speculation.

There is a lot of pride and heritage in coal mining, but very few coal miners would stick with a career in the mines if job alternatives with similar wages and benefits were available in the region.

When it comes to why miners weren’t jumping at job opportunities created by the health care industry, I did state that miners who were already involved in local emergency medical services and rescue squads could easily transition into such work, but there are many miners who would not consider it. This was not to say that they are incapable of the job, or that they have been institutionalized by the coal industry. I tried to explain that it would be a different environment to work in, and many would not pursue it for the same reason a large portion of our population does not pursue jobs in the healthcare industry. It takes a specific type of person to engage in the duties fulfilled by nurses and surgical staff.

I did speculate that many miners were holding out hope for Trump bringing back coal jobs and that many do not participate in retraining because of the lack of jobs available as they exit retraining. I also mentioned that some may fear that companies would not hire them if officials believed they were pursuing career alternatives. The coal industry has a very captive workforce at the moment, and they are seeking only the most dedicated miners to exploit.

This article is just more media misrepresentation of Appalachia not unlike what Ivy Brashear spoke to in her article “Why Media Must Stop Misrepresenting Appalachia.” Speaking of which, stay tuned as I will be addressing Hillbilly Elegy in the near future.