The Japanese Cowhide Rug has the body of the future and the face of nature. This is a rug that truly captures the
imagination with a hexagon pattern colorfully stitched together. Pure starts with a selection of the best cowhides from Brazil. Then each rug is individually hand crafted with 14" hexagons, assembled with a
highly durable cotton ribbon, and finished with a perfect zigzag stitching pattern.

All Pure rugs are produced exclusively from natural cowhides, never dyed. The rugs are 100% biodegradable and natural.
Backing is the natural suede of the hide with weighted suede corners so the ends don't peel up. This also means you do not need a rug pad. And Pure rugs are very easy to maintain. They can be shaken out and vacuumed on a low setting. Due to the quality of Pure hides, these rugs do not shed and are stain repellent. Just wipe up any spills with a damp cloth immediately. Suitable for residences, high traffic areas, contract applications and more!

Notes
This is a 100% natural product. As such, each hide is one of a kind and will exhibit its own distinct variations in characteristics and color, and will naturally and beautifully age over time. Note that any prolonged exposure to direct sun light will change material characteristics and color.

The Japanese Cowhide Rug has the body of the future and the face of nature. This is a rug that truly captures the
imagination with a hexagon pattern colorfully stitched together. Pure starts with a selection of the best cowhides from Brazil. Then each rug is individually hand crafted with 14" hexagons, assembled with a
highly durable cotton ribbon, and finished with a perfect zigzag stitching pattern.

All Pure rugs are produced exclusively from natural cowhides, never dyed. The rugs are 100% biodegradable and natural.
Backing is the natural suede of the hide with weighted suede corners so the ends don't peel up. This also means you do not need a rug pad. And Pure rugs are very easy to maintain. They can be shaken out and vacuumed on a low setting. Due to the quality of Pure hides, these rugs do not shed and are stain repellent. Just wipe up any spills with a damp cloth immediately. Suitable for residences, high traffic areas, contract applications and more!

Pure Rugs

Pure was born in 2001 in Los Angeles, California when three Argentinean architects decided to start a cowhide rug company. The three had always admired the way architects and interior designers from the beginning of modernism were using cowhides as rugs, bringing a touch of warmth and eclecticism to their spaces. So their idea was to start the first cowhide brand. They named their company and vision 'Pure'.

Today, Pure offers the most desirable collection of modern cowhide and sheepskin rugs. Working with the softest, shiniest, full body hides, Pure leaves no detail behind. From individually selecting each hide and composing exclusive designs and patterns, to the perfection of each long lasting stitch, Pure Rugs are a long wearing product, timeless in design and use.

Pure Rugs are derived and crafted responsibly too. Quality hides are sourced from Argentina and Brazil, countries with a long-standing tradition of producing the best leathers worldwide. Pure partners with the most skilled leather artisans in the region - all Pure rugs are handmade in Buenos Aires, Argentina. And all hides used in the production of Pure products are leftovers from the food industry. Pure Tanneries are ISO-9001 certified for quality and ISO 14001 certified for low environmental impact.

The Gersovich brothers, Juan Diego and Ferndando, are born in Buenos Aires, Argentina, respectively in 1972 and 1975.

After graduating from Architecture school in the Universidad de Buenos Aires, the brothers travel to the United States to work for two prominent architecture offices, Lorcan O'Herlihy Architects and Alejandro Ortiz Architects.

In 2003, they get their first commission for the front-yard of a house in Venice, California.

Since then, Sundayland is established in Los Angeles, California, as a creative structure where dreams, materials and production processes are composed.