Zacks Investment Research upgraded shares of Tremor Video Inc. (NYSE:TRMR) from a sell rating to a hold rating in a report released on Tuesday morning.

According to Zacks, “Tremor Video, Inc. offers technology-driven video advertising solutions for advertisers and agencies, and publisher partners primarily in the United States and internationally. Its technology and solutions comprise VideoHub that analyzes in-stream video content, detects viewer, system attributes and leverages its repository of stored data to optimize video ad campaigns for brand-centric metrics, as well as enables advertisers and agencies to understand why, when and where viewers engage with their video ads through analytics and measurement tools. Tremor Video, Inc. is headquartered in New York. “

A number of other research firms also recently weighed in on TRMR. Jefferies Group reaffirmed a buy rating on shares of Tremor Video in a research report on Monday, July 18th. Canaccord Genuity reaffirmed a buy rating and issued a $3.00 target price on shares of Tremor Video in a research report on Sunday, August 7th. Two equities research analysts have rated the stock with a hold rating and three have given a buy rating to the stock. The stock presently has a consensus rating of Buy and an average price target of $3.33.

Shares of Tremor Video (NYSE:TRMR) opened at 1.62 on Tuesday. Tremor Video has a 12 month low of $1.29 and a 12 month high of $2.20. The company’s market cap is $84.95 million. The firm has a 50-day moving average of $1.62 and a 200 day moving average of $1.79.

Tremor Video (NYSE:TRMR) last released its earnings results on Thursday, August 4th. The company reported ($0.11) earnings per share for the quarter, missing the Zacks’ consensus estimate of ($0.05) by $0.06. The business earned $37.10 million during the quarter, compared to analysts’ expectations of $41.11 million. Tremor Video had a negative return on equity of 22.99% and a negative net margin of 27.78%. The firm’s quarterly revenue was down 12.5% compared to the same quarter last year. During the same period in the prior year, the company earned ($0.10) earnings per share. On average, analysts expect that Tremor Video will post ($0.23) earnings per share for the current year.

In related news, Director Vii Lp Canaan sold 50,040 shares of the stock in a transaction dated Thursday, August 25th. The shares were sold at an average price of $1.66, for a total transaction of $83,066.40. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Corporate insiders own 6.20% of the company’s stock.

A number of hedge funds have recently made changes to their positions in TRMR. Royce & Associates LP boosted its position in Tremor Video by 0.4% in the second quarter. Royce & Associates LP now owns 1,715,173 shares of the company’s stock valued at $3,156,000 after buying an additional 6,500 shares in the last quarter. Renaissance Technologies LLC boosted its position in shares of Tremor Video by 6.3% in the first quarter. Renaissance Technologies LLC now owns 820,600 shares of the company’s stock valued at $1,444,000 after buying an additional 48,411 shares during the period. Vanguard Group Inc. boosted its position in shares of Tremor Video by 0.3% in the second quarter. Vanguard Group Inc. now owns 774,683 shares of the company’s stock valued at $1,425,000 after buying an additional 2,200 shares during the period. S Squared Technology LLC acquired a new position in shares of Tremor Video during the second quarter valued at $290,000. Finally, Spark Investment Management LLC boosted its position in shares of Tremor Video by 21.8% in the second quarter. Spark Investment Management LLC now owns 117,900 shares of the company’s stock valued at $216,000 after buying an additional 21,100 shares during the period. 35.98% of the stock is currently owned by institutional investors.

About Tremor Video

Tremor Video, Inc is an advertising technology company. The Company provides software for video advertising effectiveness. The Company operates through online video advertising services segment. Its technology optimizes performance of video advertisement campaigns across all screens, including computers, smartphones, tablets and connected televisions.