Tektronix Privacy Statement

Tektronix, Inc. has created this Privacy Statement in order to demonstrate our company's commitment to privacy. Your right to privacy and data security is a primary concern.

When you visit any Tektronix, Inc. Web site, we help you maintain control over your personal data on the Internet. Below are the guidelines we use for protecting the information you provide us during a visit to our Internet sites.

Information Gathering and Usage

Tektronix gathers information about you from data that you provide through such things as optional or mandatory registration, online surveys, and contests. The types of personal information collected can include name, mailing address, phone number, email address, transaction and credit card information. We may also ask you to provide us with demographic information such as your job function, industry, application, contact preferences or experience with our products. Tektronix may enhance or merge your information collected on our site with other operational data as well as data from third parties for purposes of marketing products or services to you. Such information enables us to better tailor our content to your needs.

The information you provide will be used to support your professional relationship with Tektronix and our products. Among other things, we want to help you quickly find information on Tektronix, Inc. Web sites and alert you to information on our products, services and programs. We also use this information to help you complete a transaction and in some cases to contact you for market research.

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by Tektronix. Links to other sites will open in a new browser window. Please be aware that Tektronix is not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies only to information collected by this Web site.

Message Boards/Forums

This Web site may make forums and message boards available to you. Please remember that any information that is disclosed in these areas becomes public information. You should exercise caution when deciding to disclose your personal information.

Electronic Newsletters

Tektronix offers various free electronic newsletters. Users can sign up by clicking on the "Get customized email updates" button on the homepage. We don't spam, never sell or rent email addresses, and there's an easy unsubscribe in every email you'll receive. Alternately users may remove themselves from mailing lists by sending an email to privacy@tektronix.com.

Contests

Tektronix offers contests in which we request certain personal information. At a minimum, the required information includes name and email address. In some cases, the entrant must answer mandatory survey questions about a range of technical interests and personal data. The information gathered in the entry form is used to verify the entrant's identity and eligibility, to contact winners or prize recipients, and to market and sell our products. Because the rules and terms of each contest can vary, all information about each contest is clearly posted during the event.

Forward to a Friend Feature

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. Your email address will appear as the sender of the email and we will automatically send your friend a one-time email inviting him or her to visit the site. Both your email address and the recipient's email address will not be used for any other purpose except to facilitate the sending of this one-time email to your friend. Tektronix stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Log Files

Like most standard Web site servers, we use log files to automatically log information such as internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We log this information to analyze trends, administer the site, track user movement in the aggregate, and gather broad demographic information for aggregate use. For areas of our site that require registration, we log the user's email address and specific information concerning the user's activity on the site. This information may be tied to the user's other personal information and, if so, it is used to support the user's professional relationship with Tektronix and our products.

Mouseflow

We may periodically use the mouseflow web analytics service on the site to help us research site issues and to help us improve our visitors' experience on the site. When enabled, Mouseflow records mouse clicks, mouse movements, scrolling activity as well as any text you type on the pages on which it is enabled. For mouseflow's privacy policy, visit: http://mouseflow.com/privacy.

Cookies and Web Beacons

Cookies are used to enhance your experience on our sites by allowing us to tailor our content based on your interests. A cookie can contain information, such as a user ID or preferences, which the site uses to personalize content and track the pages you've visited. We don't track your personal identifiable information through cookies, unless you choose to provide this information to us by, for example, registering or logging on to our site. In the case of registering or logging on, we track information necessary to be able to follow up through contacting you.

Most browsers are initially set to accept cookies, but you may be able to change the settings to refuse cookies or to be alerted when cookies are being sent. Although rejection of cookies will not interfere with your ability to interact with most of our site, you will need to accept cookies if you choose to enter areas of our site that require registration or log on.

Some of our business partners and software vendors use cookies on our site (e.g., for site analytics). While Tektronix strives to protect the private information of our site users and thoroughly reviews the security and privacy practices of our site partners, we have no access to or control over these cookies. As such, this privacy statement covers the use of cookies by www.tektronix.com only and does not cover the use of cookies by any business partners or software vendors.

We also collect information through the use of Web beacons. Web beacons are tiny invisible graphics placed in some of our HTML-based emails to let us know what percentage of emails are opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.

Information Sharing

Tektronix will not share, sell or rent your personal information for promotional purposes and will not disclose your personal information to outside organizations unless they are affiliated with Tektronix. Distributors, rental partners, affiliates, contractors, or other business partners of Tektronix who have access to your personal information use the information in connection with your customer relationship with Tektronix and our products. Contractors use the information to fulfill Tektronix' requirements for such things as processing credit card purchases, shipping goods to customers, and providing information to potential customers.

Legal Requirements

Tektronix may be required to disclose personal information in response to a court order or other legal requirement.

Managing Your Information

Information Correction and Updating

Tektronix offers you the ability to correct or change the information collected during registration. You may change this information by returning to that site or emailing privacy@tektronix.com. You may unsubscribe to any of our electronic newsletters by following the instructions provided in each electronic newsletter or emailing privacy@tektronix.com. You may also update your profile and communication preferences using the myTek Profile capability on the site.

Deleting/Deactivation Policy

Tektronix does not offer you a means by which to completely delete personal information, but you can deactivate your identity within our database. To deactivate an identity, email privacy@tektronix.com.

Syndication information

Please read the following before contacting us if you wish to use any print or online content. In many cases it's not necessary to contact us for permission. If you still have questions, contact us at privacy@tektronix.com.

Academic use

Whenever academic organizations use Tektronix content online for academic purposes, please provide a link to the sourced material on tek.com. No permission is required if academic organizations reproduce our content free of charge to viewers, provided Tektronix is clearly credited as the source. We will charge for reprinting our articles in textbooks and examination papers. Contact Tektronix Privacy at privacy@tektronix.com with details.

Students

Students may quote short extracts of our content for their school/college coursework, as long as Tektronix is clearly credited and/or a link is provided in any electronic documents.

Web reuse/Linking

If you wish to use our content on your website or blog you may reproduce up to 200 words as long as a link back to the original content on tek.com is provided. No permission is required to do this. You may not breach our copyright by publishing any of our content in its entirety, either in print or online without permission.

Graphics/Photos/Illustrations

We are able to syndicate our in-house graphics/diagrams for reuse. If you would like to syndicate a graphic/diagram in print or online please contact Tektronix at privacy@tektronix.com. Please supply details of the graphic/diagram, the name of the article it relates to, if in print the date of the issue it appeared in, or if online a link to the graphic/diagram as well as a link to the article.

Security

Tektronix operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by you. Any particularly sensitive information, such as a customer's credit card number collected for a commerce transaction, is encrypted prior to transmission using secure socket layer (SSL) technology. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage is 100% secure, however. Therefore, we will strive commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can email us at privacy@tektronix.com.

Children's Privacy Protection

Tektronix' Web sites do not target and are not intended for children under the age of 13. Tektronix' Web sites will not knowingly collect personal data from children, and will delete such data upon discovery.

Sale of Business

Tektronix may transfer personal information to a third party that acquires a business from Tektronix where the information is provided as an important asset of that acquired business. You will be notified of the transfer in accordance with our Notification of Change procedure outlined at the end of this policy.

Changes in this Privacy Statement

This statement was last updated December 14th, 2012. If we decide to change our privacy policy, we will post those changes to this privacy statement, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.