Bloom Offers Reward for Missing Muffin

The disappearance of a gigantic blueberry muffin used in an outdoor advertising campaign for Bloom supermarkets is not another advertising stunt, an official of Bloom’s advertising agency told SN Tuesday.

Jul 25, 2007

CHARLOTTE, N.C. — The disappearance of a gigantic blueberry muffin used in an outdoor advertising campaign for Bloom supermarkets is not another advertising stunt, an official of Bloom’s advertising agency here told SN Tuesday. The plastic muffin, measuring 4 by 6 feet, and weighing nearly 200 pounds, was stolen from a parking lot of a Bloom supermarket in Greer, S.C., over the weekend, said Amy Noon, account executive for Boone/Oakley, Bloom’s advertising agency. Boone, she said, created a “