The Opening Ceremony Spring 2011 video displays new outfits in a short film. Previously, we featured women's fashion collections from several brands who cooperated with the retailer. This time, the clip displays menswear from various labels that can be expected for the coming season.

The Opening Ceremony Spring 2011 video depicts our protagonist running barefoot outside looking for a pair of shoes. With each new scene, he's seen wearing combinations of blazers, jackets, polos, and pants. As he goes from place to place, shoes from the new collections are seen sitting calmly as our hero runs past them. The clip ends with him finally noticing a shoe on a rock laughing as he slowly realizes that all the footwear he needed was right in front of him all along.