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Integrating its graphics processing units within its computer processors, Intel has managed to capture 60% of the GPU market, according to Jon Peddie Research. During the second quarter, Advanced Micro Devices and Nvidia both saw lower shipments of graphics adapters as Intel's sales of such parts increased almost 20%, the market research firm reported.

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The introduction of the Radeon R9 and R7 graphics processing units by Advanced Micro Devices may induce rival Nvidia to reduce its prices in November and bring out its own new GPUs, DigiTimes reports, citing sources among graphics card players. Taiwan Semiconductor Manufacturing is fabricating the chips in the AMD Radeon R9 and R7 Series with a 28-nanometer process.

Nvidia shipped 22.25 million graphics processing units for PCs in the third quarter, up 19.6% from the second quarter and representing a revenue market share of 18.5%, compared with 14.8% in Q2, according to Jon Peddie Research. At the same time, Intel shipped 71.75 million PC GPUs, down 8% from the prior quarter, for a market share of 59.8%, lower than Q2's 62.2%. Advanced Micro Devices shipped 25.43 million units, down 10.7% from Q2, for a Q3 market share of 21.2%, compared with Q2's 22.7%, the market research firm estimated.

Nvidia has debuted the second-generation Maximus graphics processing unit with the Kepler micro-architecture, targeting applications in technical workstations. The company's Quadro K5000 GPU has a display engine that can drive up to four displays at a time, according to Nvidia.

ARM Holdings has introduced the Mali-T658 graphics processing unit, a chip design that is expected to find its way into automotive entertainment systems, smartphones, smart televisions and tablet computers. The GPU can contain up to eight cores. Eight-core versions of the Mali-T658 are not expected to be found in products until 2015, according to ARM, although products with four-core Mali-T658s should be seen in 2013.