Design Wise we are giving a lot of latitude, so our constant feedback will be given along the way. However we want something extremely professional, crisp, and current. Any questions as things kick off are to be made through this site and responses will be made on an as soon as possible basis. Logo will be used on all material online and print, business cards, website, marketing material, and legal paperwork.

BTG’s Mission Statement:
Become that guy: become the kind of guy that's irresistibly attractive to women.
At Become that Guy: we teach you the skills, beliefs, attitudes and
behaviors necessary to become the kind of guy that naturally attracts
women. When you become that guy, you don't need to do anything fake
or weird, but instead can authentically be yourself knowing that
you've become the kind of guy who's naturally attractive to women.

Tell us a bit about who you are and the people you reach

Who is BTG’s market?

My market is single professional men between about 21 and 40 that want
more choice in their dating life. Some are already doing at least ok,
and may be doing pretty well in their professional life and personal
life but still want more. Others are very nervous talking to
strangers. Many of them work in technical and highly analytical
professions and are somewhat awkward to very awkward socially, do not
consider themselves naturals with people and lack confidence in that
area. Other problems include low self-esteem, a lack of understanding
of women in terms of relationships and sexuality, trying to be too
nice because they are too approval seeking of other people, and lack
their own internal validation.

What messages resonate with BTG’s market?

That others have gone from where they were at or worse and faced
similar problems but are now doing great. They want to know that you
have a plan, step by step where you have figured out exactly what to
do. Knowing what to do alleviates anxiety and ensures a higher
probability of success for people used to wanting things to be perfect
before plunging ahead.

Requirements

Copyright and Requirements: Full copyright and ownership is transferred to Underdog Software, LLC upon payment for direct transfer to my business partner on this project. Don't use copyrighted material in your design. Design format is to be delivered in a non-flattened Illustrator or Photoshop format (.tiff, .ai…- vector graphics are a requirement).

This really is your opportunity to be creative. We are very confident in your ability to conceptualize some great logos. From my experiences in the past- I see great things.

Thanks for your time, consideration, and more importantly your talent.