Who Am I

There is a commom thread between Iphone, Ipod, I and I and Whom Am I. Read it.

Submitted: March 22, 2013

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Submitted: March 22, 2013

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I and I

Subba Rao

“The prefix ‘I’ in iphone or iPod or ipad may have roots in “I and I,’ the Rastafarian mantra and “I” thought of Ramana Maharshi, the 19th century Hindu sage whose
self inquiry “Who am I,” turns mind inwards to keep unnecessary thought out,” Juggernaut concluded his thesis and looked at Dan for his response.

“It sounds farfetched to say the least that the thought that went into using the letter ‘I” in iphone or ipod came from the Rastafarian belief of “I and I,’ and ‘I”
inquiry of Hindu mystic Ramana Maharshi,” Dan looked unconvinced.

“I and I Jah Rastafari,” is the mantra or a chant for Rastafarians like Jai SitaRam (praise Lord Rama and Sita) for Hindus or
Hallelujah (praise God) for Christians or Insha’Allah (God Willing) for Muslims,” if one were to use a prefix of say “Jai,” or “Insha,” or “Hallelujah,” for a product name it is
obvious that these words weren’t the invention of the product developers, these words were in existence for thousands of years, so as the expression “I and I’, and “Who am I,” these words were in
use for over hundred years, therefore my contention was that the idea of using the prefix ‘I’ in iphone came from thought of “I and I”, and “Who am I.” Juggernaut was firm in his opinion.

Rastafarianism was originated in Jamaica not long ago; it is not an ancient religion like Hinduism, Buddhism, Christianity, Islam or Judaism. Rastafarianism is not a
cult but regarded as a way of life or some kind of belief. The people that follow Rastafarian belief are known as Rastafarians or Rastas in short. The world renowned Reggae singer Bob Marley is a
Rastafarian.

Rastafarians believe that Haile Selassie, the last Emperor of Ethiopia was reincarnation of God (like Lord Rama for Hindus). “I and I,” one of the central elements of
Rastafarian belief resonates with the “whom am I,” the common phrase of Hindu mystic Ramana Maharshi of Arunachal Hill in South India.

There are many similarities between true Rastafarians and Hindu Sadhu. A Sadhu renounces material world in pursuit of God through Hindu faith is generally
characterized by vegetarianism and dreadlocks. Similarly, true Rastafarians also denounce material world and follow vegetarianism and grow hair into dreadlocks. The austerity and saint like life
style among true Rastafarians and their mantra “I and I,’ to reiterate the importance of self introspection to become a better person is similar to the Ramana Maharishi’s philosophy of self
questioning “whom am I?” to reach inside one’s soul.

“I and I, and who am I,’ old mantra to become ‘iphone and ipad,’ new mantra for the users of the devices is a blessing in disguise. When using iphone or ipad, if one
were ask ‘who am I,’ or I and I,’ the self inquiry could lead to something good, irrespective of your evolutionary theory on Iphone,” agreed Dan looking at Juggernaut using an Iphone.