The Free Bets are credited to the customer's balance upon placing a qualifying bet.

Players must place a bet of at least £/€10 at odds of 1/2 (1.50) or greater on any sport.

The Free Bets (3 x £10) are credited to the customer's balance once the bet is settled.

One of the £10 free bets must be used using a mobile device, smartphone or a tablet.

Free Bets expire after 7 days from the moment they're awarded.

Customers who deposit using PayPal, Skrill, NETELLER, EntroPay or Paysafecard are not eligible for this promotion.

Country restrictions apply, see 888sport T&C for more info.

18+, New Customers Only. Gamble Responsibly

All bonuses are subject to the 888sport T&C.

UKGC Betting Sites – Setting the Global Betting Industry Standards

The number of bookmakers that have earned the UKGC seal of approval is growing each year! This brings a lot of benefits to punters from the United Kingdom, as it makes the market more competitive. Quality comes out of quantity! The UK Gambling Commission has been at the forefront, pushing for regulations that protect customers, without omitting the bookmaker’s interest. A fair market is an efficient and effective one.

Before we dig into the details, this page shows you all UK licensed betting sites, along with key facts on the UKGC and online betting in general. If you’re in the UK, you enjoy the best online betting conditions in the world!

You must sign-up with Promo Code - ZSK200 | You must deposit £10 via debit/credit card or Paypal only | Other E-Wallet deposits will not count for this promotion | You must place a £10 single bet on any sportsbook market to qualify | Qualifying bets must be placed at odds of 1/5 (1.2) | Only bets placed and settled within the first 30 days of account opening qualify | Cashed Out and Voided bets do not qualify | Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15) | Free bets are valid for 30 days.

Sports: all

Minimal odds: 1.20

KEY TERMS:

New Customers only - 18+

UK and Ireland customers only

You must sign-up with Promo Code - ZSK200

You must deposit £10 via debit/credit card or Paypal only

Other E-Wallet deposits will not count for this promotion

You must place a £10 single bet on any sportsbook market to qualify

Qualifying bets must be placed at odds of 1/5 (1.2)

Only bets placed and settled within the first 30 days of account opening qualify

Cashed Out and Voided bets do not qualify

Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15)

Free bets are credited within 24hours, once qualifying bet has settled

18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

Sports: all

Wagering requirements: Bonus must be bet 3 times

Minimal odds: 1.40

£40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.

The minimum qualifying deposit is £10.

You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.

The bonus will expire after 30 days of opt-in.

This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.

18+ UK and Ireland New Customers Only | First Bet at Evens (2.0) or greater | Skrill and Neteller Deposits do not Qualify | Free bet up to £15 awarded if your first bet loses, equal to your first bet | Time Restrictions Apply | Full T&Cs apply

Excluded sports: Olympic Games

Minimal odds: 2.00

Key Terms:

18+, New UK and Ireland Customers Only

Your first bet must be on any sports market at odds of Evens (2.0) or greater

Cashed out and other free bets no not count as a qualifying bet

Deposits made by Skrill or Neteller will not count for this promotion

If your first sports bet loses, you will receive a free bet equal to your first bet up to a value of £15

Free bets will be paid within 48 hours of your first bet settling

The free bet is for sports only and will expire after 7 days from being credited

Register a new Ladbrokes account using promo code G30. If the Promo Code is not applied, you will not qualify.

Deposit and bet a minimum of £10

Deposits made by Moneybookers, Paysafe, Paypal, Neteller or Skrill will NOT qualify for this promotion

Place a £10+ qualifying bet on any sport, at odds of 1/2 or greater

Qualifying bets must be made within 14 days of account opening

A “Qualifying Bet” is classed as a real money sports bet of at least £/€5 win or £/€5 each-way, at fractional odds totalling 1/2 (decimal odds 1.5) or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.

You will receive 3 x £10 free bet credits, which you must use within 7 days on sports.

New customers only. Available to residents of UK or Republic of Ireland. Open a new account using promo code YSKA00. If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10. Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal. Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.

Sports: all

Minimal odds: 1.50

New customers only. Available to residents of UK or Republic of Ireland.

Open a new account using promo code YSKA00.

If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10.

Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal.

Place a Sportsbook bet. For the purposes of this promotion, your first ever bet will be counted as the qualifying bet. Sign up offers are limited to one per person, family, household address, email address, and shared computer. Paddy Power reserve the right to withdraw the availability of free bet offers to any customers.

Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.

Customers registering through this offer are not eligible for any other sign up promotion.

Other essential stuff: Paddy Power reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers.

The full terms and conditions of Paddypower.com also apply to this offer.

The UK Gambling Commission – Leading Regulatory Body

The UKGC is considered by many, and by us, as the most advanced gaming and betting regulatory body. Bookmakers that proudly display the UKGC logo find it easier to attract new customers. Once they become part of their ever growing community, it’s only by maintaining a high level of quality service that they can retain the said customers. Only by continually evolving and adapting the regulations has the UKGC managed to stay at the top!

Many other national regulatory bodies follow the rules the UKGC has set. They simply adapt them to the local needs. Needless to say, it’s the UKGC that’s shaping the online betting industry in the United Kingdom, but worldwide as well. Why fix it if it’s not broken?

How do they do this? By constantly being on the lookout for new measures, new mechanisms that make the operators happy, and by providing punters an environment in which they can feel safe, while being given a fair chance at winning.

UK Betting License – A Seal of Approval Beyond UK’s Borders

The UKGC has earned the respect of authorities out of UK’s borders. That being said, it’s way easier for a bookie to obtain a different license if it already holds a UK license. This reputation cultivated over many years is not easy to maintain. It’s only by paying attention to great detail, to each individual customer, to each complaint that the UKGC has been at the top for years now.

Additionally, other UK authorities find it easy to deal with online bookmakers as the UKGC has a firm grip on their operations. It’s not bureaucracy if it’s mandatory. In the past, there have been sportsbook operators that have made an attempt to resist the changes, and so, they’ve perished, moving their operations overseas, and losing their once very important UK license.

Online betting is extremely popular in the UK. If the UKGC hadn’t taken the steps it did, we can’t imagine what would’ve happened to the online betting industry as we know it.

No UK License means No Access to UK Audience

In case you’re one of the “new punters on the block”, you should that if there isn’t a UK Gambling Commission seal at the bottom of the sportsbook’s page, the odds are off limits. In other words, if the betting site is not licensed by the official regulatory body in the United Kingdom, you can’t join and enjoy online betting at the bookmaker at hand. To be honest, this is for your own good. The authorities have invested a lot of time and money to create the environment in which you bet online, and you’re able to withdraw your winnings.

Fortunately for punters from the United Kingdom, there are hundreds of online betting sites that are competing amongst each other for each and every customer. New customers or a returning one, there are plenty of surprises ahead of you.

The Free Bets will be credited to your account once the bet is settled.

The Free Bets have a 30 day expiry date.

This bonus offer is subject to additional payment method and country restrictions.

What to Expect from a UK Lincesed Bookmaker?

Based on the jurisdiction in which the betting site is based, we can confidently lay down some features and flaws that have become sort of general for all operators. Needless to say, this is because of them are mandatory, especially the ones that are related to punter/customer protection.

These are just the tip of the iceberg. If we were to compare them with, say, an unauthorized betting site, which is not licensed in the UK, nor anywhere else, they wouldn’t have any quality to share. Again, if you’re based in the UK, you’re in an enviable position, because you have access to the most advanced, most generous online betting sites in Europe and the world!

18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

Sports: all

Wagering requirements: Bonus must be bet 3 times

Minimal odds: 1.40

£40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.

The minimum qualifying deposit is £10.

You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.

The bonus will expire after 30 days of opt-in.

This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.

New Customers Only. 18+, Further T&Cs Apply.

The UKGC Efforts in the Past Years

The past few years have been a real rollercoaster for both punters and online betting sites. It goes without saying, that this took the online betting industry in a better direction. Our experts have stressed the importance of transparency, especially when it comes to betting promotions. Surprisingly, this was in the spotlight of some of the recent legal and regulatory changes the UKGC has made.

To our surprise, we expected betting sites to resist these changes, but the opposite happened. Sportsbook operators cooperated with the UKGC, preparing and analysing case studies to make the regulations more efficient and way more effective.

One of the core areas in which UK online bookmakers have excelled when compared with bookies from other regions is punter exclusion and overall protection of vulnerable groups. Frankly speaking, comparing UK bookies what they can do now and they could’ve done 10 years ago, it’s hard to believe. No wonder other jurisdictions are treating the UKGC rule book as an off the shelf solution for their domestic betting and gaming issues. We hope to see more collaboration of this kind.

18+, New UK (and Northern Ireland) customers only | Only your first bet counts as a qualifying bet | A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports markets | Minimum odds of Evens (2.0) | Free bets time limits apply | Free bet stakes not included in returns

Sports: all

Minimal odds: 2.00

Key Terms:

Customers must be 18+

New UK (and Northern Ireland) customers only

Only your first bet counts as a qualifying bet

A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports markets

Minimum odds of Evens (2.0)

Free bets credited up to 10 hours after qualifying bet settlement and expire after 7 days

Strong Push for Close Control Over Advertising

Online betting promotions have long been one of the key driving factors that incentivised betting, more than usual that is to say. In other words, some punters that would otherwise stop when the time is right, have continued to bet just because there was a juicy online betting promotion underway, an enhanced odds offer on display, or a new bookie has popped up offering an alluring free bet offer. For what it’s worth, we’re not here to judge or take sides. We just want to point out what the United Kingdom Gambling Commission has done in recent times.

For one, we are in favour of the push for more transparency, especially forcing betting sites to make all significant terms on display and easily accessible. But, what constitutes significant terms?

Most, if not all of these have to be put on display next to the bonus ad. Usually, it’s a small print, but still, punters who want to know what they’re getting into, will find it convenient. In the past, even we found it extremely difficult to find the bonus terms and conditions for literally most of the bonus offers we’ve put on display at Sportsbetting24.

The Free Bets are credited to the customer's balance upon placing a qualifying bet.

Players must place a bet of at least £/€10 at odds of 1/2 (1.50) or greater on any sport.

The Free Bets (3 x £10) are credited to the customer's balance once the bet is settled.

One of the £10 free bets must be used using a mobile device, smartphone or a tablet.

Free Bets expire after 7 days from the moment they're awarded.

Customers who deposit using PayPal, Skrill, NETELLER, EntroPay or Paysafecard are not eligible for this promotion.

Country restrictions apply, see 888sport T&C for more info.

18+, New Customers Only. Gamble Responsibly

All bonuses are subject to the 888sport T&C.

How to Submit a Complaint at UKGC

It doesn’t matter if it’s William Hill, Paddy Power, Betway or Unibet, they all need to bow down to the Commission if they want to continue to entertain willing British punters. Any bookmaker is monitored and has to adhere to the will of the Commission or the National Lottery. There are several complaint categories:

Complain about a Gambling Business

Complain about an ADR Provider

Reporting the way a gambling business is being run

Complain about the National Lottery

Complain about the Gambling Commission itself

Here’s a step by step procedure of how you should carry out the complaint lodging:

First, complain directly to the operator.

Check any relevant or all terms and conditions which you are bound to.

Operators usually have their own complaints department. Contact them.

The operator is now aware of the issue, and they will start their own internal investigation.

If you’re still unhappy with the outcome, ask them to provide the ADR’s (Alternate Dispute Resolution) contact details.

You can now contact the ADR. To reiterate, you must first contact the operator.

IBAS – Independent Betting Adjudication Service

IBAS is one of the leading ADRs in the UK, with more than 7,500 complaints to the day of writing of this text. It’s earned the trust of punters, but they’re also in good standing with top-tier betting sites since the day it was incepted. IBAS is a role model for other ADRs, but it didn’t earn this unofficial title overnight. They had to have an understanding for the operators, but also back the interest of customers, who at times, can be ill informed about the right and their responsibilities. Needless to say, it’s definitely the go-to ADR if you ever come across any unwanted situations.

Register a new Ladbrokes account using promo code G30. If the Promo Code is not applied, you will not qualify.

Deposit and bet a minimum of £10

Deposits made by Moneybookers, Paysafe, Paypal, Neteller or Skrill will NOT qualify for this promotion

Place a £10+ qualifying bet on any sport, at odds of 1/2 or greater

Qualifying bets must be made within 14 days of account opening

A “Qualifying Bet” is classed as a real money sports bet of at least £/€5 win or £/€5 each-way, at fractional odds totalling 1/2 (decimal odds 1.5) or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.

You will receive 3 x £10 free bet credits, which you must use within 7 days on sports.

Free Bets can NOT be Cashed Out

Full T&C’s apply

BeGambleAware – Close Relationship with the UGKC

One of the leading responsible online gambling agencies which has been adamant about its cause is GambleAware. It should without a doubt take most of the credit for the current shape of the online betting market in Great Britain. All those self-exclusion policies are made possible thanks to GambleAware and its partners, the likes of GamCare, GamAnon and Gambling Therapy. Of course, they have a different focus, with some of them being more popular abroad. Needless to say, the BeGambleAware logo almost guarantees complete customer protection, regardless of what you’re doing at the online gambling site, be that betting or gaming.

It’s not just for kicks. The cooperation with BeGambleAware comes with a long list of responsibilities, such as:

Continuously updating the Self-exclusion database

Denying Excluded Punters to Deposit and Bet

Always displaying 18+ AND Significant Bonus Terms

Failure to Comply results in Penalties

No Bonus Offers Sent out to Excluded Customers

And they (the operators) have to agree to this. Sports betting must be taken seriously! The Government can’t micromanage everything. A licensing body, such as the UKGC, a responsible online gambling agency such as GambleAware ensure that those who qualify for the license, will meet all requirements.

18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

Sports: all

Wagering requirements: Bonus must be bet 3 times

Minimal odds: 1.40

£40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.

The minimum qualifying deposit is £10.

You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.

The bonus will expire after 30 days of opt-in.

This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.

New Customers Only. 18+, Further T&Cs Apply.

ASA – Government Advertising Control Agency

Another key regulatory body which has made its contribution in making the gambling industry a much safer sector is ASA (Advertising Standards Authority). BeGambleAware ensures punters who want to take a break, get it. ASA on the other hand, makes sure that no self-excluded punter gets an email, an SMS or a phone call from an online sports betting site.

But, it doesn’t end here. Remember what we said earlier about significant bonus terms which apply to sign up bonuses, it’s the free bet you get, or the welcome bonus on your first deposit. Well, new customers need to be aware of them before they click “claim bonus”. We all know that there are some terms which apply to the welcome offer, but we need to be aware of them.

Also, this British regulator imposes some rather strict rules regarding how and where ads can be placed. Thanks to these guys, you know whether you get the free bet after your first bet, or your first deposit. Another thing, thanks to ASA and the Commission, the free bets as we know them have become extinct. If it makes you feel better, online casinos have also had to go through the same struggle.

Customers must bet the full amount they've deposited, in order to get the Free Bet, up to £/€30.

Depending on the the type of the bet, here are the minimum odd limits:

single bets - must be placed at odds of 1.75 (3/4) or over.

each-way bets - the place part of the bet must be placed at odds of 1.40 (2/5) or over

system bets - each selection must be placed at odds of 1.40 (2/5) or over

Deposits made with PayPal, Credit Card and Debit qualify for this bonus.

18+, T&Cs Apply.

Pros & Cons of UK Based Betting Sites

Pros

Cons

Transparent

Once Self-excluded, you can’t make amendments

100% Safe and Reliable

All Rules Apply ONLY to UK Bettors

Ability to Lodge a Complaint

Problem Gambling Protection

Competitive Odds

Reliable Customer Service

UK Gambling Commission FAQs

What are other remote gambling regulators, equivalent to the famous UKGC?

Betting is widespread, and there are other regulators whose tasks and responsibilities rather similar. The GBGA in Gibraltar, and MGA in Malta are its equivalents. Nevertheless, in recent years, the Gambling Commission in Great Britain has taken the role of a leader in the sector. Sport thrives, but so does betting online!

Is online sports betting legal in the UK?

Yes, online sportsbooks, also known as bookmakers, are authorized by the Government, with the Gambling Commission being the official licensing authority. As such, as a licensing authority, it’s closely associated with the Government, the operators, and the punters. Betting is legal as per the Gambling Act 2005.

Can betting sites licenced in the UK accept bettors overseas?

Yes, but it does not regulate these transactions. This is why bookmakers have more than license, such as a UKGC one, and one issued by the Gibraltar Betting and Gaming Association.

Which forms of online sports betting are governed by the UKGC?

At the moment, Horse Racing, Greyhound racing betting, all bets on sports such as football (soccer), tennis, rugby, American football, even Esports betting is legal. Live, in-play betting is available where appropriate and where possible. Needless to say, you can bet on all of the aforementioned and much more! Betting exchanges like Betdaq and Betfair are also 100% legal.

When is a bet settled?

When the match or the game is over, and the final result of the given event is official, the bet is settled. Only official results count. This is why it’s best to wait for the official match score. There are occasions when the event is over, but the score is not settled, officially. In some cases, all bets can be off.

Which is the official remote gambling licensing body in the UK?

You might have heard about it. At one point it was popularly known as a lottery regulator. However, due to the changes in the industry, now, it’s commonly referred to as the UK Gambling Commission, or simply, Gambling Commission, or the Commission among operators. Despite its name, all forms of gambling, such as lottery, casino gaming, sports betting are regulated by the UKGC.

Which betting promotions are subject to the ASA advertising rules?

All of them! A Free Bet, Enhanced Odds, in-play online betting offers, accumulator promotions, risk-free bets, sign-up bonuses, basically all promotions, for new customers and for existing ones, have to comply with the latest regulations. First sports bets are the most important from this perspective. Read the Full Terms and Conditions before you claim any welcome offer or one that’s available to existing bettors.

Is a Free Bet in reality a “Free Bet”?

It sounds misleading, which is why these changes were much needed. You might be surprised once you take a look at the Bet Slip. Nowadays, a Free Bet requires a deposit, or a real money first bet, before you get anything in return. Before you’re able to wager the Free Bonus Money, you will have to deposit your own.

Is a KYC check mandatory at betting sites?

Yes, it is. Sometimes, sportsbooks carry out in-depth checks just to ensure there’s no money laundering involved, and problem gamblers are kept at bay. It doesn’t matter if it’s RedBet, Ladbrokes or Sportingbet, a KYC has to be conducted.

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