Description

Investments in content marketing are on the rise, but few companies have fully realised what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:
* Develop a framework for creative and efficient content creation
* Find resources and ideas where others cannot
* Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
* Apply SEO and social media optimization principles to amplify content reach and engagement