Tips to Clean Up Your Site and Strengthen On Page Search Engine Optimization

If you own a website, you should also be aware of the importance of regular maintenance. Neglected websites can put off search engine spiders and your ranking could go plummeting down. In order to avoid untoward repercussions, put aside your lethargy and buck up to clean your site. Make it a practice to check and clean it twice a year so that your website remains fresh and healthy all the time. This is one of the best things you can do to strengthen your SEO efforts. So, when you finally get down to cleaning, what exactly should you clean? Here are some tips.

Speed

When you have a dynamic website where you update, edit and change content frequently, the speed of your website suffers because certain unwanted codes get into its basic structure. So, it is important to test the speed of your website on a regular basis and get rid of the unwanted material so that you can reinstate its speed.

There are several reasons for low speed. Sometimes, if the host that hosts your website accommodates too many websites in the shared server, speed of all the sites drop. Some other times, some video or multimedia file could be hampering your website's performance. If you do not understand the technicalities of web design, hire a professional to audit your website.

The buttons

Social network buttons are a must on your page if you want a high SEO rank. Evaluate the buttons and ensure that they are functioning well. In the present trend, you need two important social media buttons for SEO – Pinterest and +1. According to the latest Google update, its ranking algorithm considers +1 data while ranking. You can rank highly for effective keywords by including the +1 button. Also, Pinterest has become very popular these days. A button for this sharing site is great for SEO as well as social media marketing.

Links

It takes a lot of time to check links on your website, especially if you have thousands of them. However, checking and cleaning up your link profile is extremely important with regard to SEO. In order to simplify the task, you can use automatic link checkers. Choose a good one and run it on your website. You get a list of broken or defunct links that you can either repair or remove from your page. You also have the option of blocking certain links if you do not want search engines to have access to them.

Check index status and repair pages

There is really no point carrying out SEO without checking how well your techniques perform. Visit the Google page, enter site:your-website-address (eg: site:abcd.com) and activate search. You get details about indexing status of your website. You can see pages that are indexed the most as well as the frequency of indexing as well. Based on these results, make changes in pages that are not indexed frequently. You can change keywords, meta data or try to get more inbound links for that specific landing page.

There are numerous other things you can do to improve your SEO results. Hire a professional and get your website audited.