The story behind the insanely-popular and beloved beauty brand IT Cosmetics is one that mirrors a modern-day fairy tale—a story filled of hurdles, risks, dedication, passion and ultimate success. In less than a decade from its conception, the beauty company that’s aimed at “real women” is now on everyone’s beauty radar, with many processional makeup artists not able to get enough the brand’s amazing products.
The reason behind the billion-dollar beauty brand’s overwhelming success is rooted to Co-founder and CEO Jamie Kern Lima’s personal magnetism and her problem-solution approach to beauty. Before the conception of IT Cosmetics, Lima—a long-time suffer of rosacea and hyper-pigmentation—had a career as a local news anchor in Studio City, California. For years she struggled with finding...

We all have them — habits we think are healthy because we heard them somewhere on the news or from a health-conscious friend. And no matter how much we hate them, we just keep doing them because we think they're good for us.
For example, take using BMI to tell whether you're a healthy weight. Is it really the best measure of fitness? What about only eating fruits and veggies to lose weight? Is that really the best way to drop pounds? Or taking a daily multivitamin. Healthy habit or a little bit of nonsense?
The answers to these questions might surprise you! Here are 10 "healthy" habits you should give up this year. ...

Following a powerful qualifying heat on Sunday, the U.S. women’s gymnastic team once again dominated the competition Tuesday—winning the team competition gold medal by an unprecedented margin. The U.S. scored 184.897, impressively beating out second-place Russia by eight points. As USA Today pointed out, the gap between the U.S. and Russia is more than double the gap between silver-winning Russia and last-place Brazil.
The five gymnasts – Simone Biles, 19, Gabby Douglas, 20, Raisman, 22,Madison Kocian, 19, and Laurie Hernandez, 16, – won by more than eight points in the Rio Olympic Arena.
Laurie Hernandez kicked things off on the vault earning a score of 14.8— the best vault score of of the day. Next up was uneven bars, where Madison Kocian and Gabby...

Selfies are all the rage, but one young woman has had the tenacity to take one of herself every single day for more than six years. However, the reason she's been so consistent is not one you'd typically expect.
Rebecca Brown, 21, of Essex, England, has taken a picture of herself every day - from age 14 to 21 - putting them together in a video montage all to bravely share her battle with depression and her struggle with trichotillomania disorder, the compulsion to pull out one's own hair.
She says the video project, which has received more than 5.5 million views on YouTube since it was originally posted on June 8, has immensely helped her deal with overcoming the disorder.
"It's been...

Looking at Bethany Townsend's beautiful face, you'd never think she suffers from Crohn's disease, a debilitating condition that wreaks havoc on a person's digestive system. Earlier this week, the 23-year-old make-up artist and aspiring model posted a striking photo of herself on Facebook sunbathing in a barely-there black bikini with an unusual accessory: a colostomy bag. The photo, which has gone viral, has received more than 200,000 "likes" on Facebook.
She shared her story with Crohn's and Colitis U.K., an organization to raise awareness and funding for research. Townsend, who lives in Worcester, England, reported that she's contended with Crohn's since she was 3-years old but was misdiagnosed early in life. It wasn't until Townsend was 11 and needed urgent surgery...