The Business Tool Faceoff: The Blackberry vs. The iPhone

The Business Tool Faceoff: The Blackberry vs. The iPhone

By Alexandra Lue, Intern

There has been a lot of discussion about the Blackberry versus the iPhone lately, so I thought it would be interesting to survey around the office and see what my co-workers would prefer to use as a business tool. I asked two questions: Are you a Blackberry or iPhone user? As a business tool (not for personal use), which phone would you prefer to use, and why? I was almost sure that the results would have been the iPhone unanimously… and the survey says – Blackberry!

Here is something I never thought I would hear: An iPhone user said that she would prefer to go back to Blackberry because the physical keyboard makes writing text messaging and emails easier. Another two iPhone users rather keep their iPhone because that is all they ever used. They enjoy the multimedia functionality and ability to browse the Internet but one of them mentioned that if she had to use her phone for more work purposes, she would choose the Blackberry also.

All of the Blackberry users felt that their phone was more professional. Some thought that the iPhone is mostly for entertainment purposes and would be too distracting. Though, half of the Blackberry users stated that they would have an iPhone if it was for personal use.

I am a Blackberry user and even though the interface of the iPhone is more appealing, I need a physical keyboard to be able to text quickly with one hand. I also love the ability of Blackberry Messenger groups, where I am able to start a group for my contacts where we can have chats, exchange pictures, or set calendar events which make it easy to schedule dinner dates with friends. It’s addictive and that’s why people call it the, “crackberry.”

I do feel that Blackberry should update their web support software. There are many different Blackberry models with a range of benefits but Blackberry has yet to develop that “one” phone that everyone needs. Consumers are forced to prioritize what their needs are in a handheld device in order to choose the best fit for their business.

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1 Comment

Suzanne McGee

Alexandra, your survey results surprised me as well. Blackberry is up against a sexiness factor that Apply has capitalized on very well. But, at the end of the day, if you really can’t work on it, then it isn’t the right tool.