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The pop-up shop will feature special-edition L.L.Bean Boots available for a limited time only at this location

Freeport, ME, October 31, 2013 –– Internationally known outdoor retailer L.L.Bean, best known for its L.L.Bean Boots and 100% satisfaction guarantee, recently opened a new pop-up Holiday Shop at the Natick Mall on Tuesday, October 29. This new concept, a first for L.L.Bean, will feature L.L.Bean Boots in colors available exclusively at this location starting Veterans Day weekend. It will also offer additional styles of L.L.Bean Boots, L.L.Bean’s iconic Wicked Good Slippers and a selection of gift-giving accessories.

“It’s very exciting to employ our pop-up Holiday Shop concept in the Natick area where we have a very strong and dedicated customer base,” said Ken Kacere, Senior Vice President and General Manager of Retail at L.L.Bean. “And the L.L.Bean Boots in colors exclusive to this area should be a big hit. It’s fitting that this unique store features something as equally unique – L.L.Bean Boots made just for customers of the Natick Mall.”

The small kiosk-type shop, built to resemble a cabin, will help to bring the flavor and essence of Maine to one of the busiest intersections in the newly renovated part of the mall and will be open Monday through Saturday from 10 a.m. to 9 p.m. and Sundays from noon to 6 p.m., with the hours to be expanded during December. The store will operate through the holiday season and close in early January. A wide array of additional product offerings and services are available at L.L.Bean’s three other Massachusetts full retail stores in Burlington, Dedham and Mansfield all year-round.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. The 220,000 sq. ft. flagship campus of stores in Freeport, Maine, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors each year. L.L.Bean can be found worldwide at llbean.com. Join L.L.Bean on Facebook, Twitter and YouTube.

Contact Information

For more information on L.L.Bean news items or to arrange an interview with one of our experts (topics range from the outdoors to business), contact L.L.Bean Public Affairs at publicaffairs@llbean.com or 207-552-6072.