27

Oct

In Conversation: Iceland’s airline competition in a tourist boom

Icelandic photographer and aviation industry observer Bergdís Norðdahl is in conversation with RGN deputy editor John Walton this week, talking about one of the world’s most fascinating aviation markets: the international flights via and domestic demand from Keflavik Airport in Reykjavik.

How has Iceland’s domestic market — about half of the demand for the Icelandic carriers — recovered from the global financial crisis, which hit the island country particularly hard? What do Icelanders want from Icelandair and WOW Air? Is WOW’s customer-wowing pricing sustainable? Will WOW U-turn over connectivity? And what’s next in passenger experience from one of the world’s key Boeing 757 niche markets?

About John Walton

Deputy Editor John Walton, an international journalist, pens a dedicated Opinion and Analysis section of RGN called Up Front. He specializes in cabin interiors, seating, connectivity, and premium class service. A keen analyst of how developing tools can be applied to aviation news, John is at the forefront of social media in the aviation sector, broke the hijacking of flight ET702 on Twitter (@thatjohn), and continues... Read More