Why do they all look the same?

This is of course up to anyone to be guessed but here is what I think. First it makes sense to show the juice. That is the product and showing the beautiful colors is a sure way to make us crave juice.

Since most of these juices are marketed as fresh products you want to make it feel healthy and fresh. White colors clearly states that, and it works with any type of juice color. Black text wouldn’t work great with juices of darker color.

Most of these companies are startups or small individual juice shops. So it makes sense to go for a simple packaging that works. Since many of the juices are sold at the juiceries you don’t always have to provide as much product information either. This cuts down on what information is required.

It all started somewhere

Lastly like most trends this started somewhere, most likely in Los Angeles. Once people see a trend that works it will be followed by copycats. Taking inspiration in design and packaging from something that already works is just a thing that often works. Especially these times when you can see new design online every day.

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Äteriet means the eatery in Swedish and that´s where we live. This place is all about food and everything you could imagine being related to food, like great recipes, food packaging, art, design, drinks, ingredients and much more.

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