BET Reaches Out
As Rivals Threaten

Black Entertainment Television, the basic-cable channel that caters to African-Americans, is looking to boost its share of advertising dollars in the wake of increased competition for its audience.

Although the network has been around for almost 25 years, it has never held an "upfront" presentation to advertisers until today, when the network will attempt to make the case that it is the best bet for marketers trying to reach...