The
Zino Platinum series of cigars turns 10 years old this year and
brand-owner Davidoff of Geneva is commemorating the event with a
special, limited-edition cigar packaged in edgy, eye-catching boxes
designed by urban artist collective UR New York. The art project is
called “The Make” and is a series of boxes adorned in graffiti prints
stylized to represent New York City’s street art and, at the same time,
the spirit of Zino Platinum.

“The
artwork will adorn four different collector’s edition boxes,” said
Richard Krutick, Davidoff’s head of marketing. “The collection is
inspired by the innovators, the risk takers, the mavericks—those who
capture the spirit of Zino Platinum.”