Based on last year’s record-breaking Black Friday Cyber Monday, BFCM 2017 is poised to be the biggest shopping day ever recorded. And though most of the action typically happens within the US, analysts also predict a sharp increase in online sales throughout the UK and rest of the globe.

To help store owners capitalize on the trend, Shopify is holding a free webinar series geared towards preparing your store, maximizing your marketing efforts, and optimizing your sales for BFCM.

This series contains four webinars held between October 20, 2017 and November 10, 2017. Each highlighted a specific topic and strategy. Here’s what you’ll learn in each 60 minute webinar: