Shinjuku Ni-Chome is the main gay area of Tokyo, and is chockablock with bars for gay men and women.

JET is a gay bar in Ni-Chome, a fairly obscure gay bar to date, but one that is trying to raise its profile. JET billboards have recently popped up on the streets of Ni-Chome trying to direct gay, lesbian, and gay-friendly folks in its direction.

JET is a gay bar that also welcomes gay-friendly straight customers. JET seats 15 people and has karaoke. It is traditional in style, having a "mama-san" (i.e. the owner-cum-MC), by the name of Yosshi-san, who in Japan is typically responsible for keeping the atmosphere alive and the group conversation flowing.

JET is spacious for a gay Shinjuku Ni-Chome bar, and pretty chic in style. However, customers pay for it: a cover charge of 500 yen, and drinks priced at 1,000 yen each.

JET can't be said to aspire much to gay pride, though, with at least one of its regular staff members' faces pixeled out on its website!