With over 500 million users, Instagram is becoming one of the largest mobile platforms and a large contender for other advertising mediums. In 2015, Instagram launched Instagram Ads which has given businesses the ability to increase awareness, message association, as well as increase traffic to their websites. Before choosing which ad format works best for your company’s objectives, you need to choose an audience that best fits your business model. For example:

Where are you trying to target (location)?

What age range?

What detailed interest are you trying to target?

After choosing your target audience, now you have the hardest choice to make: which ad format should you choose?