Levi’s found a way to make hemp feel like cotton, and it could have big implications for your wardrobe

Denim icon Levi Strauss & Co. debuted garments made from a soft hemp-cotton blend in March, and head of innovation Paul Dillinger said he expects 100% cottonized-hemp products in about five years. Hemp uses significantly less water and chemicals than cotton during cultivation. Levi’s has found a way to soften hemp using far less water than was previously used. Dillinger said the long-term goal is to incorporate sustainable cotton blends by using fibers such as hemp into all of its products. This article is part of Business Insider’s ongoing series on Better Capitalism . Visit Business Insider’s homepage for more stories. With the legalization of hemp in the United States last December, the industry has been exploding: Reports and Data estimates it’ll be worth $13.03 billion by 2026. While you’ve probably noticed hemp-derived CBD products everywhere, hemp also has major implications for sustainable clothing — and denim icon Levi Strauss & Co. has made significant progress in making this happen. In March, Levi’s debuted a collaboration with the Outerknown label that includes a pair of jeans and jacket made from a 69%-cotton/31%-hemp blend that feels like pure cotton. Why’s that significant? Hemp, a cannabis plant with a negligible amount […]

Grant Brown is a passionate environmentalist, driven by a need to “leave it better than he found it”. This drive, combined with a capacity to understand power solutions of all types, helps him in his day job as VP Marketing at a start up clean technology company. His goal personally as well as professionally, is to help and inspire others to become a part of the green shift and to leave a positive legacy in the world.