PUBLIX FORTIFIES ITS PRIVATE-LABEL MILK LINE

LAKELAND, Fla. -- Publix Super Markets here has added fat-free plus milk, fortified with vitamins and calcium, to its private-label fluid dairy line, and is packaging the new product in plastic gallon and half-gallon containers.The new item got a send-off with a descriptive ad that ran the width of the bottom of a page in the chain's ad circular. It shows a photo of a gallon and a half-gallon container

LAKELAND, Fla. -- Publix Super Markets here has added fat-free plus milk, fortified with vitamins and calcium, to its private-label fluid dairy line, and is packaging the new product in plastic gallon and half-gallon containers.

The new item got a send-off with a descriptive ad that ran the width of the bottom of a page in the chain's ad circular. It shows a photo of a gallon and a half-gallon container of "Publix Fat Free Plus Milk."