Pebble Smartwatch Hits Best Buy Shelves

Kickstarter funded smartwatch going for $150

Pebble smartwatches, the most successful Kickstarter project of all time, is finally hitting store shelves July 7. Starting Sunday, Best Buy (BBY) customers will be able to pick up a watch for the price of $149.99.

Upon release, the watch will be available in “jet black,” with a “cherry red” model finding its way to Best Buy shelves in August. Customers will be able to purchase blue, grey, and orange variations of the watch directly from Pebble’s website at a later date.

So far, Pebble’s main competition is the Sony (SNE) SmartWatch, the second generation of which came out last month. However, Apple (AAPL) has fueled continuing speculation that they too will soon enter the wearable technology market by registering a trademark on the name “iWatch.” Google (GOOG), Microsoft (MSFT), and Samsung are all also purportedly considering watch designs of their own, according to Hot Hardware.