21st Century Oncology Updates Brand, Launches New “Be” Brand

October 11, 2018

FORT MYERS, Fla. – Oct. 11, 2018 – 21st Century Oncology CEO, Kim Commins-Tzoumakas, has announced the launch of an updated corporate logo and a new “BE” brand to support institutional changes taking place within the organization.

The company name will remain the same, but the logo has been simplified and modernized. The “BE” brand is part of a companywide culture initiative to position 21st Century Oncology as one dream team in their crusade against cancer. It includes a new logo, mission, and set of core values.

At the forefront of the “BE” brand is the company’s new mission, “We fight for you like an army and care for you like a family,” which will guide all efforts to provide premier cancer treatment internationally to patients in a comforting and compassionate setting. The new core values include: Be one dream team; Go above and beyond; Hug our patients everyday; Be the change you seek; Do the right thing; Transparency in everything we do; and be unstoppable.

“Our adoption of these core values embodies what we provide to our patients that differentiates us in the market through world-class trained and committed physicians and team members in communities across the country,” according to Kim Commins-Tzoumakas.

About 21st Century Oncology

21st Century Oncology is the largest global, provider of Integrated Cancer Care services that strongly believes in fighting for patients like an army and caring for them like a family. Operating as one dream team in the crusade against cancer, the company employs or is affiliated with more than 937 physicians globally to deliver the most advanced, integrated, and compassionate cancer care in personal and convenient settings. Headquartered in Fort Myers, FL, 21st Century Oncology operates 169 treatment centers, including 133 centers located in 16 U.S. states. In addition, the company operates 36 centers located in eight countries in Latin America. For more information, please visit https://www.21co.com/.