What’s in a name? Analyzing ‘Dropbox for the enterprise’

We’ve been spending a good deal of time lately talking to vendors looking to deliver ‘Dropbox-for-the-enterprise’ alternatives. By this, providers generally mean that they enable users to sync and share their files across desktops and devices, but in a way that is palatable to corporate IT departments. I’d say we really started to see this activity in earnest about a year ago, when Box started getting serious about the enterprise market and I began to get a lot of briefing requests from the likes of Accellion, Egnyte and others about their enterprise file sharing and sync offerings. Things really started heating up later in 2011, as we saw VMWare announce its Dropbox-for-the-enterprise in August, Citrix acquire ShareFile in October; open source play ownCloud set sail in December and we recently initiated coverage on another startup, Germany-based TeamDrive.

These are only a few of the movements in this emerging market. Things will only become more active in 2012. Perhaps one of the more notable features is the broad background of players entering this space – we see vendors from virtualization, security, storage, content management and mobiltity sectors all vying for attention. This is likely to cause an awful lot of noise, and consfusion.

Compounding the matter is that everyone in this market seems to be struggling with what exactly to call it. “Enterprise-grade Dropbox” neatly encapsulates it, but it’s not really a viable way to refer to a market segment. We put out a report on ‘cloud file sharing’ late in 2011, but that really is a broader focus and doesn’t really capture what is important and different about this segment in particular. Dropbox is a obviously a cloud service and many of the players that want to offer Dropbox-like services are as well. But while the cloud certainly *can* be enabling an enabling technology, it doesn’t have to be. Indeed, a number of players, such as Accellion, Egnyte, GroupLogic, ownCloud, Oxygen Cloud and, presumably, VMWare when it gets to it, are offering private-cloud or on-premises approaches for file sharing and sync.

So we’ve settled on Mobile File Sharing and Sync Platforms as the way that we are going to refer to this segment, at least for now. The mobility part of this, as opposed to cloud, is what is really new and disruptive. That is what drives the need for sync and native apps for specific device types. We also think it is important to identify these emerging products, including Dropbox itself, as ‘platforms’ since we suspect there will be ample opportunity moving forward for customization and plug-ins to these tools. We are already seeing some of these in the areas of security, content management and collaboration for Dropbox specifically.

Calling a set of Dropbox-like capabilities a platform is interesting, though we can also flip the conversation on its head and wonder whether sync is really a feature, as others are doing. The answer may well be that it is both. In the enterprise, it certainly makes sense as a feature of content management, collaboration and even storage offerings, since business content is generally part of broader business processes and often needs to be retained for compliance reasons. IT also wants to get the most out of existing investments. We are already seeing sync as a feature from the likes of OpenText and Huddle, and this is arguably Box’s approach as well. We also have partnerships between the likes of Oxygen Cloud and EMC, to layer a sync service on top of storage infrastructure.

We take a more extensive look at the market for Mobile File Sharing and Sync Platforms in a recent report (login required) for 451 clients. This report looks at user and IT requirements and provides more detail on the enterprise players we’ve begun to track. How this market plays out exactly over time remains to be seen, but we think it has the potential to be extremely disruptive. For that reason it’s a space we’ll continue to watch closely, and from multiple vantage points.

It was great speaking with you and Simon. Thanks for sharing your insights here and in your recent report!

For us at Oxygen Cloud, we are definitely tackling this issue from a fundamental approach for enterprises by offering complete control and flexibility over storage & data. We have been making a lot of progress and have some news coming up. I’ll be sure to keep you and Simon updated very soon!