Our Proven Approach

Medtech companies are competing in a new business landscape.

We focus on solving your toughest business challenges by uncovering and leveraging your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.

From start-ups to Fortune 500 companies, we’ve been part of our clients’ biggest milestones. We bring a rare blend of first-hand knowledge, deep functional expertise and our proven Category Design approach to build capabilities for success. When you have the right team working with you, extraordinary things will happen.

THERAPEUTIC EXPERTISE:

Bariatrics

Cardiac

Cosmetics & Aesthetics

Dental

Diabetes

ENT/Otolaryngology

Eye Care

Gastroenterology

General Surgery

Gynecology & Women’s Health

Neurology

Orphan Diseases

Robotics

Urology

The Grey Matter Impact

We provide the marketing architecture and execution to build strong connections with providers and patients that transform insights into actions, and brand aspirations into category leaders.