It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. The theory behind content marketing is quite straightforward: people like good content, so why [...]

We think it’s safe to say that most professionals are aware of just how important a vibrant online presence can be to a career. The use of social media such as Facebook, Twitter, even Pinterest and Instagram, is no longer optional, but a necessity for continued success. However, no social networking site (SNS) is as suitable for working professionals as LinkedIn (recently reported to have over 300 million users).

In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of ...

In this new age of social media, how you display your character on your social channels will have a lot to do with how people trust you and want to engage... Showing true identity is essential to creating that trust!

In this video Mr. Amit Tripathi speaks about the importance of Indianised Standards of Digital Market. He says how DMTI shall provide quality professional with the help of mentors and excellent faculty. Further he discusses future courses of DMTI in this video.

Mr. Amit Tripathi - Mr. Amit Tripathi is well versed with digital jargon and industry norms. He is Director at DMTI, Founder & Director at ibexis, Founder and Director at intentias, Managing Director at id8labs, Director at NetWeb So. Earlier he was the MD and CEO at WebPercept too.

I recently wrote an article discussing ways to measure content marketing performance in association with brand awareness, thought leadership, and engagement metrics — three important goals for B2B marketers in 2014.

It was only 6 short months ago that the oft-cited trend for increased digital marketing spending and decreasing traditional media spend appeared to be leveling off. But the latest biannual installment [pdf] of The CMO Survey from Duke University’s Fuqua School of Business strikes a familiar tone once more, as forecasted spending growth rates for digital and traditional media are again taking on different trajectories.

How to use the news to boost your brand's social media presence Business Technology Using hashtags such as these can increase the level of interactions among users and give you a unique opportunity to engage with customers.

How to Use the Infinite Number of Email Addresses Gmail Gives You Gizmodo One trick you may or may not have picked up about Gmail is that you can add in periods anywhere in the front part of your address and it makes no difference whatsoever:...

“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

And amongst those who stand to gain from the situation are:

“Discerning Curatorswho understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

… a statement which is at least partly backed up here by an end user perspective:

“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

So is Content Shock real? With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification.

Marty NoteNot sure why this is an infographic, but information is helpful and well presented. Gamification WORKS online. Don't be turned off by the famous Forrester report saying 80% of all gamification will fail. Duh, 80% of anything online fails. Gamification connects visitors to your content or THEIR content on YOUR website (even better). Gamification rocks online marketing.

The future of gamification is bright because it works. I've read the Gartner report saying 80% will fail and I agree, Failure is a big part of being an Internet marketer. Helpful to see the scope of gamifications' timeline in this infographic.

It’s been 3 years since the last time Facebook hosted the F8 Developer Conference and this year came with big announcements. At 1pm today, Mark Zuckerberg gave the keynote speech, introducing to the world Facebook’s latest developments and improvements: New Facebook Login... http://dashburst.com/facebook-announcements-f8-conference/

Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing efforts helps people recognize ...

renata mello's insight:

This is essential for any social media manager. A good visual image sometimes says more than words. It is one of the most important aspects to be considered when creating content.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.