Distracted and still euphoric, he spied what appeared to be an elderly cyclist struggling up the hill towards him. As the pale figure came ever closer, he realised that it was none other than Pistol Pete on his way home from work.

Now, in real life Pistol has a similar physique to Bernard Hinault, The Badger, 5 times winner of the Tour de France. That is to say broad shouldered, deep chested…..reminiscent of an old fashioned rugby union fly half.

However, as he approached, his silver Castelli windproof rain jacket had the peculiar effect of ageing him, making him seem slight of build. Some might think that this is ‘a good thing’, however, knowing Pistol’s robust physical and mental condition, the Wattmeister felt cheated that he hadn’t immediately recognised the great man known also as….Beast of Becherel .

And so, after first telling Pistol about Saturday’s victory in great detail ,the idea was born to reinvent himself as a Personal Stylist for the discerning cyclist.

Never again be mistaken for an old dude, or dude-ess. The Wattmeister will help you to choose colours and fabrics to suit your build, physique, complexion and riding style.

Ride your bike with complete confidence that you look the part and the bike looks the part. Never again be ashamed to catch your reflection in those lovely mirrored buildings up the West End.