4.
Fallacy of Targeted Demographics M A K E T H E N E W S “ In the name of efficiency and profit margins, we did nothing to help create a new generation interested in news.” (Kovach and Rosenstiel, p. 211)

6.
Fallacy of Targeted Demographics M A K E T H E N E W S “ Stations that cover a wider range of topics were more likely to be building or holding onto their audience than those that did not.” (Project for Excellence in Journalism Local TV project, “ Quality brings Higher Ratings.”)

7.
Journalism is not a Science, it is Subjective M A K E T H E N E W S “ People do not expect perfection. They do expect good intentions.” (Kovach and Rosenstiel p. 213) . . . . .

9.
The Pressure to Hype M A K E T H E N E W S “ Depending on how good you are… how diverse and intriguing your repertoire, and audience might grow each day. You would not, if you were good, have to keep churning the crowd.” (Kovach and Rosenstiel p. 214) . . . . .

14.
New Market Research for Journalists M A K E T H E N E W S How are we going to be tomorrow’s journalists?

15.
New Market Research for Journalists M A K E T H E N E W S How are we going to be tomorrow’s journalists? We must be really good! . . . . .

16.
New Market Research for Journalists M A K E T H E N E W S How are we going to be tomorrow’s journalists? We must be really good! “ How a story is gathered and reported … number, balance, and expertise of sources … its relevancy to audience, … are twice as important as topic in determining audience ratings.” (Kovach and Rosenstiel p. 221) . . . . .