Whenever exploring complex ideas and issues, the success of our thinking will be bolstered by augmenting the complexity of the words and concepts we entertain as we proceed with our search for understanding. In many cases, limited vocabulary will narrow a search and restrict the depth and richness of the findings.

In most cases, the main concept we start with — be it beauty, enchantment, courage, intuition or some other idea — turns out to be much more complicated that we understood.

Beauty soon leads us to cosmetic, artifice and photoshopping as well as phrases like inner beauty and words like soul and spirit. All of these concepts are multifaceted, but in the common parlance, they are generally oversimplified and barely understood.

Enchantment

Our capacity to grasp complex ideas or deep concepts is tied in part to the shades and distinctions supported by our vocabularies. As we add new words to our collection, we can appreciate the difference between enchantment and charm, delight, capture and fraud.

If our brains are filled with simple word lists, we are likely to see things in simple terms and respond eagerly to those who give us simple answers to complex problems.

Web-based resources like the Visual Thesaurus support a kind of playful exploration of meanings that may enrich and expand vocabulary dramatically.

Starting with a word like enchant, we end up with an intriguing list of related terms:

enrapture

enthrall

enthral

ravish

transport

delight

witch

jinx

hex

glamour

trance

fascinate

entrance

enamour

charm

catch

capture

captivate

beguile

becharm

If we click on the word beguile, the Visual Thesaurus soon leads us to words like hoodwink and we discover that enchantment is not always a pleasant or positive experience.

Our first thoughts about enchant tend to be simply positive, but further exploration shows that the word has darker dimensions leading all the way to capture and witchcraft. We might end up "bewitched, bothered and bewildered." Or we may lose our life savings in a Ponzi Scheme!

I'm wild again
Beguiled again
A simpering, whimpering child again
Bewitched, bothered and bewildered am I
—Lyrics by Lorenz Hart

In these difficult economic times, after a decade of fraud and beguiling mortgage lenders, the term enchantment tilts toward the negative, as bamboozlement seems an appropriate substitute when waves of bailouts proceed along with bonus payments for the leaders of failing firms. The anger and feelings of betrayal experienced by the general public are understandable given the way the financial industry played fast and loose with the system, reaping fantastic quick rewards by ignoring basic rules. For most of us, the word bonus meant a payment for good service, but that definition seems outdated, as AIG handed out some $165 million to top executives to make sure they did not leave during a time of upheaval. Yet it was some of these same folk who oversaw the credit-default swaps that brought AIG to its state of near collapse.

It turns out that nearly all economic bubbles depend to some extent on enchantment. What begins as charm eventually turns into deceit. Bernie Madoff pulled off the greatest Ponzi Scheme of all time, beguiling hundreds of smart people and institutions into giving him their funds.

What began as a fantastic investment opportunity turned out to be truly fantastical, in the sense that it was fanciful, unrealistic and foolish. Opportunity turned into curse.

Managing Ambiguity

So much of life is vague and confusing, that it is difficult to grasp reality with much certainty or confidence. Reality is slippery at best. Do we hand over our fates to charismatic (snake) charmers like Madoff, or do we learn to ask tough questions, perform due diligence and acquire the vocabulary to match the challenge of making meaning when meaning is elusive?

"He is a real charmer!" "He tells stories."

"His investment plan was a myth."

Taken literally, the words charmer, stories and myth are relatively harmless, but in the current context, they are heavily laced with harmful connotations.

Managing ambiguity requires a thinking palette with more than a few basic colors and meanings. Traditional blue, red, and green are insufficient. To comprehend different shades and hues of meaning, we must be able to perceive distinctions of meaning as subtle as the palette provided by Adobe with the software program employed to compose this article.

GoLive™ offers at least 141 colors. Some 18 of these contain the word blue in their names.

As we saw earlier in this chapter, a word like enchant can take on many shades of meaning as we move from literal to figurative. The Oxford American Writer's Thesaurus lists related words for enchantment in its thesaurus ranging from bliss, ecstasy, heaven, rapture, and joy on the one hand to magic, witchcraft, sorcery, wizardry, necromancy, charms, spells, incantations, and mojo on the other hand.

The Visual Thesaurus enables us to expand our thinking palette. This expansion gives us enhanced perception and thereby reduces our susceptibility to Ponzi schemes, myths and stories. We are less apt to be hoodwinked as we sharpen our vision and can see a "deeper shade of pale."

Join the conversation

Comments from our users:

Great article. I look forward to reading the book. My experience with teaching fifth grade, is that students enjoyed using Visual Thesaurus because they felt the pleasure that comes from learning new concepts and expanding our understanding of words.

I have certainly found that Visual Thesaurus does just this for me. It's why I tell people that I use it daily when I'm writing - and my writing is better because my thinking is better - because of VT.
Meggin

The name "lost & Found" is the appropriate name in the sense that it improves individual word counts. I agree with the experience. Key Problem is the "time"- by the end of this game you will see the end of the daylight or reddish mark in the morning sky.
Once I was engaged in this vocabulary enhancing game, it kept me busy for hours after hours. Some times I ended up with a 180 degree response meaning I started with a positive meaning word and ended up with a negative connotation. That creates frustration also.

That vocab enhancing game is incredibly addictive. begum F., you are absolutely right: Key problem is the time: If you begin at two in the afternoon, by the end of your game it is pitch black outside, and for some reason your head hurts and you're a bit dizzy.