Located in London, Moorfields Eye Hospital NHS Foundation Trust is the world’s oldest
and largest eye hospital and internationally renowned for its comprehensive clinical and
research activities. Moorfields Pharmaceuticals was looking for an innovative solution and
chose SupeRep(TM) over several providers because it offered the best flexibility, user
interface and catalog presentation. Other deciding factors included SupeRep’s CRM, which
enables management to see sales reps’ locations on a map and consult a directory of
contact persons, as well as the app’s licensing model, which allows adding and removing
users at regular intervals.

“Our sales team needed a solution that was fluid, adaptable and intuitive. After just
one week of trying out SupeRep(TM), our Territory Managers asked that it replace the
system they were already using,” says Rupert Sargeant, Sales Manager at Moorfields
Pharmaceuticals. As a division of the world-renowned NHS, Sargeant says that it was
important that the company had the best solution on the market with great support
services. “I believe we found that with SupeRep,” he adds.

“We are proud that a division of the prestigious Moorfields Eye Hospital has joined
the growing roster of health care organizations that are using SupeRep(TM) to streamline
and increase their sales,” says Ofer Yourvexel, CEO OF WRNTY Ltd.

About Moorfields Pharmaceuticals

Moorfields Pharmaceuticals is the manufacturing arm of Moorfields Eye Hospital NHS
Foundation Trust, the leading provider of eye health services in the UK and a world-class
centre of excellence for ophthalmic research and education. The company produces nearly
100 ophthalmic specials and has a growing portfolio of branded licensed products.

For more information visit http://www.moorfieldspharmaceuticals.co.uk

About WRNTY(TM)

WRNTY(TM) is the market leader in sales apps for catalog and order taking, offering
the App Store’s most popular sales rep application, SuperRep(TM) and SuperBiz, a B2B sales
order management app. We transition companies into the age of the tablet so they can show
their customers their best face while shortening the order-to-cash cycle, preventing
mistakes and better handling their inventory. Our apps run on iOS, Windows 8 and Android.