Tag Archives: social media for lawyers

For lawyers looking to take their practice to the next level, attorney and legal marketing expert Kristen Marquis Dennis has the answer. Join her on Tuesday, July 28 as she shares how to effectively and ethically utilize social media for business development with The Esquire Network.

During this educational, interactive, and informative MCLE presentation, Kristen will share tips on how to use social media and the internet to strengthen your marketing efforts and grow your practice. Join Kristen for a discussion on how to brand yourself and/or your practice; create a social media campaign (i.e. LinkedIn, Facebook, Google+, Twitter, YouTube) that drives leads to your website; write blog posts that establish you as a thought leader in your practice area; and more.

In our digitally based world, a strong web presence is not a luxury, it is a necessity.

A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience.

Facebook vs LinkedIn

When it comes to professional networking, LinkedIn has shown its effectiveness in maintaining and developing new spheres of influence. However, using Facebook effectively can help you achieve the same results while also creating meaningful personal and business relationships and strengthening your firm’s brand.

Join attorney and social media expert Kristen Marquis Dennis on May 19 at the Beverly Hills Bar Association for an informative, interactive presentation on marketing, social media, and business development for lawyers. This seminar qualifies for 1 hour of Ethics MCLE.

It’s a modern reality that a majority of us (your potential clients included) spend over 1.7 hours a day on social networks. This seminar will discuss how to use effectively and ethically utilize social media (i.e. LinkedIn, Facebook, Google+, Twitter, YouTube) to promote your law practice and drive leads to your website, highlight the importance of online review sites and how to monitor them; the necessity of blogging; and more.

If you’re like us, you’re constantly refreshing your content — and your images — on your social networks. And if you’re also like us, you’re probably exhausted by trying to keep up with the various updates to cover photos, profile pictures, image headers, and more.

While the top social networks (LinkedIn, Google+, Facebook, Twitter, YouTube, Instagram, etc…) certainly have not made it easy for anyone to keep up with the constantly changing image sizing requirements, we have! This infograph lays out the logo / head shot sizing requirements for every social network that a social lawyer needs to be active on…

Say goodbye to stretched out / cropped / upside down logos that don’t serve to build your law firm’s brand and say hello to social networking for lawyers at its finest!

LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn. Just as with in-person marketing, online marketing requires the thoughtful and strategic implementation of a few specific tools.

Read on for a few tips to maximize your LinkedIn presence and get the ROI that every biz dev savvy lawyer is looking for…

1. Complete your profile and optimize it for online searches.

Spend time sprucing up your LinkedIn profile. Include relevant information a potential client or connection might use to find you. Upload a professional head shot. Profiles with a professional picture increases views more than those with a logo or a company name.

If, like many attorneys utilizing social media for business development, you relied on Google’s Authorship feature to link your own content or articles, then you may have been disappointed when this feature was laid to rest a few months back. Just three years after the search engine giant allowed authors to publicly identify themselves via…

In a recent opinion, the State Bar of California shared the circumstances under which the Rules of Professional Conduct apply to blogging attorneys. In other words, at what point does blogging about your practice (areas, successes, cases, etc…) become something the State Bar might be interested in, and not because your dynamic use of images…

A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. What’s more, the report shows that over 60% percent of Facebook users spend their time socializing on mobile devices, compared to a desktop or laptop and that US users spend an average of 40 minutes scrolling through their Facebook feed each day.

When researching services or products online, it is common practice in our online world to perform a quick Google search for company or business reviews, including attorneys and law firms. Which leads us to ask: What does your online presence say about your practice?

A recent survey reported that 58% of the participants viewed Yelp, a popular social media tool that combines local reviews and networking functionality, as the number one and most trusted website for seeking for legal advice or representation. Surprisingly, this tops other sites such as Avvo, Martindale-Hubbell and SuperLaywers as the go-to reference for lawyer reviews.

What kind of information are your potential clients looking for on these review sites? Keep reading…