U.S. Outbound Tourism Snapshot for March 2014

Skift Take

U.S. outbound travel increases consistently from the start of the year until the summer months where it peaks until the holidays. March; however, sees a travel bump from school holidays and mid-winter breaks.

Every month, the OTTI releases data regarding recent travel activity, including details about outbound travel from the United States. This is the most recent month for which this information is available.

March also marks the end of the first quarter during which 14.3 million U.S. citizens traveled outside of the country, also up 7 percent over the same quarter last year.

North America, as usual, captured the greatest market share of U.S. international outbound travel with 43 percent heading to Mexico and 11 percent traveling to Canada.

Travel to both countries increased in March by a total of 11 percent year-over-year.

Among overseas markets, Europe captured 13-percent of outbound travel, or about 1.88 million travelers, in March. The Caribbean is close behind with 12-percent of market share, 1.75 million travelers, in the same month.

One notable change in year-to-date tourism growth is in Latin America. Central America posted an 8-percent increase in visitors for March, but South America saw a one-percent decline.

March 2014 and 2013 YTD Comparisons & Market Share

Region

Travelers

YTD Comparisons

YTD Market Share [March 2014]

North America

7.7M

+ 11%

54%

Europe

1.88M

+ 2%

13%

Caribbean

1.75M

+ 5%

12%

Asia

1.09M

+ 2%

8%

Central America

728,000

+ 8%

5%

South America

420,000

- 1%

3%

Middle East

400,000

+ 9%

3%

Oceania

174,000

+ 7%

1%

Africa

73,000

- 8%

1%

Outbound U.S. travel increases every month from the beginning of year leading up to the busiest travel months between June and August.