CA-ROKU

Roku Advances OTT Offerings for Operators; Announces Development of Hybrid Set-Top Box and Enhanced Home Screen for Roku Powered Partners

Roku Inc. today announced that it is developing a hybrid set-top box
that will be available for production by Roku Powered partners later
this year. The new Roku Powered hybrid set-top box will enable operators
to offer linear and streaming services through a single device to
consumers. Sky will be the first Roku Powered operator to deploy the new
hybrid set-top box later this year as part of its popular NOW TV service
in the UK.

Additionally Roku introduced new customization features, giving Roku
Powered partners the ability to have more control over the home screen
experience, enabling them to surface content directly on the home screen
or give recommendations to their customers.

“With the new Roku Powered hybrid set top box we are enabling operators
to bridge the gap between linear broadcast and streaming TV services,”
said Andrew Ferrone, vice president pay TV at Roku. “Many consumers have
a hybrid viewing pattern and leverage both traditional broadcast and on
demand or catch-up services.”

The Roku Powered licensing program is an end-to-end solution designed to
help operators grow their addressable market and reduce customer churn.
The program was introduced in 2014 after Roku successfully pioneered the
approach with Sky in the UK to deploy the NOW TV box. Today, the Roku
Powered program enables operators OTT offerings in the UK, Germany,
Austria, Italy and Australia.

Under the Roku Powered program, operators around the globe can leverage
the Roku streaming platform including Roku’s low-cost streaming players
to deliver live TV and on demand services to their customers. In
partnership with Roku, operators develop and customize the offering for
their audiences. Roku provides the ongoing software updates, platform
maintenance, and application development support and certification
services.

Roku is the creator of a popular streaming platform for delivering
entertainment to the TV. Roku streaming players and the Roku Streaming
Stick® are made by the company and sold through major retailers in the
U.S., Canada, the U.K., the Republic of Ireland, France and Mexico. Roku
licenses a TV reference design and its operating system, the Roku OS to
TV OEMs to create co-branded Roku TV models. Under the Roku Powered™
program, the company licenses its streaming platform to pay TV operators
around the world who want to use the Internet to deliver entertainment
services through streaming players. Roku was founded by Anthony Wood,
inventor of the DVR. The company is privately held and headquartered in
Saratoga, Calif., U.S.A.

Roku and Streaming Stick are registered trademarks and Roku TV and Roku
Powered are trademarks of Roku, Inc. in the U.S. and in other countries.