Thursday, 15 December 2016

Grow Your Email Marketing List

How You Can Effectively Grow Your Email Marketing List

When you build an email marketing list, you must understand that the entire process can be slow and at times frustrating but it is a process that must be done the right way. When you build your list, you need to make sure that every single person listed there has given you their permission to be on it.

Building the List

When people and email addresses are added to your list, you need to be sure that all of the information was volunteered to you and not just sourced through some other channel, say another list.

If you want your list to be the most effective that it can be, you need to make sure that the people on it are high quality.

If you want your email marketing list to be the most effective it can be, then you need to make sure that you send only to the people who gave you permission to sign them up, otherwise, you will end up with spam mail complaints. Use a double opt in if you do not want to safeguard yourself against such types of complaints. Using this method means that the subscriber’s email address will not be added to your list automatically when they decide to opt in.

Opt In

The subscriber will first receive another email that requests a confirmation of their signing up for the email mailing list.

You don’t want people to be annoyed that you have asked for information so make the process as quick and easy as can be when you are asking them to sign up for your mailing list. Here are some point to remember when designing a mailing list.

When you want to grow your list with legitimate customers, you need to make sure that they find it easy to see the link for the opt in. Make it as prominent as a display can be on your homepage.

When trying to gain subscribers, you want to make sure that the opt in won’t ask for too much information. You must see to it that your opt in box will show to them what the information is for. Plus, not everyone will be willing to provide their information right away so make sure that you are only asking for what is necessary and not to intrusive.

Be Mindful of to Much Information

You don’t want to lose subscribers because you have asked for too much information so avoid doing this if you are serious about growing your email marketing list.

Incentives are a great marketing tool so offer them to those signing up in order to entice them. If you can absorb the costs, it is one of the most effective marketing tools you can use. For example, freebies and discounts on purchases will really click well with your market and entice to join your list.