The KU Boobs movement began last year after a friend of the account’s founder tweeted a picture of herself with the hashtag “#KUBoobs.” That sparked the idea for a submissions-based website, Twitter account, and Facebook group, where men and women send in pictures of their boobs in Kansas colors and/or gear, like these ones:

KU Boobs was saying one thing, while the school was saying another. The question became: whom to believe?

The letter tells KU Boobs to stop using the KU name in its accounts, website URL, and merchandise (such as the I love KU Boobs wristbands they were selling). That means they could re-brand the Facebook and Twitter accounts without the KU name and make it clear in their descriptions that they are unaffiliated with the school in order to keep the accounts going.

After telling followers that the account would be shut down, the KU Boobs account operators encouraged people to send in their boob pics while they still had a chance. They even started a save the KU Boobs movement and received several submissions:

It seems like the university tried to spin the story to avoid negative publicity they began receiving. The good news for Kansas fans is that it looks like the KU Boobs account has the possibility of living on, so long as they are open to changing names.