“At Mitchell 1, it’s important that we help aftermarket shops improve their businesses any way that we can.” said Nick DiVerde, general manager -Shop Management Solutions. ” We are proud to sponsor Bob O’Connor’s seminars because he is a trusted partner of ours with a great track record for delivering insightful business tips for shop professionals. In addition, he is one of the strongest supporters of our most recent efforts to help shop’s the Mitchell 1 Performance Groups (MPG).”

Conference attendees who find Bob O’Connor’s seminars valuable should visit Mitchell 1 at SEMA booth 13050 (Las Vegas Convention Center, Oct. 31 to Nov. 3) to see the various tools that can help them implement the practices that O’Connor teaches.

About the Author

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.