Future of Media Video: Google Takes Over the World by 2050

Davide Casaleggio sent a tip to Read/WriteWeb about a video his company produced exploring the future of media. It is a very cool 6-minute video, which takes some educated (and imaginative) guesses at how the Web and media will evolve over the next 40-50 years. In the short movie, Google, Amazon.com and Second Life are the big winners – with Google…

buying Microsoft, Amazon buying Yahoo, and Second Life becoming the dominant virtual world.The core future media concept is the Agav – an Agent-Avatar, which “finds information, people, places in the virtual worlds”. Here’s where it gets interesting. In 2022 Google launches Prometeus, the Agav standard interface, and Amazon creates ‘Place’ – a company that replicates reality. Then in 2027 Second Life evolves into ‘Spirit’, where people can become who they want to, via avatars. And then finally, the ‘Google overloads’ moment – when Prometeus buys Place and Spirit! By 2050 virtual life is the world’s biggest market and Google/Prometeus reigns supreme.

Of course it may turn out different, but the video does make you think about where the Web is headed.

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About this blog

This is the blog for the A Level Media Studies course offered by Cambridge International Examinations at Transylvania College. More info on the course here: Media Studies CIE

This blog is managed by the teacher who posts relevant research topics and resources for students. You are free to take anything you want and use the ideas shared here.

Please visit also the students’ blogs, to see what kind of work they have to do for Media Studies at A Level.

Transylvania College is the ony Cambridge accredited school in Romania offering a complete educational track, from nursery through high school. Our school has been chosen by families from around the world, we have students from 26 countries.