Monthly Archives: January 2014

In the press! Get it? I’m sorry. No more printing puns, I promise. Tyson printer was recently featured on a popular review site. It’s great to see members of the public going out of their way to leave positive reviews like this. People are generally a lot quicker to make noise about a company if they feel they have been treated unfairly.

We’ve been in the printing industry for a long time now, and we’ve just about seen it all, although every now and again we will come across a problem that we haven’t encountered before, which is nice too! Just the other day we had a client ask a question that none of us had even considered before. It just goes to show that no matter how much experience you think you have, you can never know it all and should always be open to learning new things.

If you’re an existing print customer of ours and have been impressed with our work, then please consider taking a moment to leave a review on the above site or one like it. We really appreciate appraisal like this as it helps to gain exposure for our business and means we can continue to give you the very best prices and quality that our customers have come to expect.

It’s not the first time that Tyson Printer has received publicity. We’ve been featured in the local newspaper on several occasions throughout the years, thankfully always for the right reasons! We’ve also been picked up by a few printing and design blogs around the internet, which is great.

A few people in our close-knit team enjoy writing, myself included. For this reason I encourage them to write printing related articles which we can then distribute online, further increasing our online presence and exposing new networking opportunities.

One such article was written recently on the difference between CMYK and RGB which received a good amount of attention on several online outlets. Most printers would never consider something like this, but we understand that we need to think outside the box and sometimes depart from the traditional way of doing things in order to be the very best we can and move forward within our industry. We know all too well that those that fail to adapt are quickly left behind in this fast changing online world.

Printing is of course one industry that can’t really be digitized. The whole point is to make a physical copy of whatever you are printing. The digital revolution has massively changed printing of course, but the end result has remained largely unchanged for the past fifty years. Printing technologies have come and gone. We have seen the rise and fall of different presses, different printing techniques but the allure and physical nature of printing remains.

Tyson Printer embraces new technology, this has always been part of philosophy. Getting sentimental over the days of old is not productive. If all of us had this mindset we’d still be writing on slates and farming with horse and plow! With that in mind, here’s a toast to the future, to the unknown and to moving forward in life and in work.

I hear this remark almost on a daily a basis, often uttered by those who haven’t the faintest clue what they’re on about. Let’s get this straight. Printing is not dying, it is not dead and it is certainly not going to die any time soon!

Printing has no doubt changed a lot of the past few decades, you may have seen a slight decline in business, or you may have seen a boom in business. It doesn’t mean printing is dead! If your own printing business is suffering it is probably because you have failed to adjust to the new climate.

Vistaprint has taken a large chunk out of the market, but does that mean we should give up? No. Can most of us compete with the likes of Vistaprint? No. Do we (local print shops) have advantages that these large print companies couldn’t dream of? Definitely. Namely we can offer a personal service, face to face interaction, quality, originality and the ability to create bespoke products with character.

It is our job to market ourselves more effectively to make sure that the lcoal community is aware of us and our advantages. We need to build relationships and trust with clients in a way that larger companies never can. There is still plenty of work out there for everyone but you have to go out and look for it rather than wait for it to come to you!

So in summary, stop crying and do something positive to attract more customers. Print is not dying, it is merely evolving. Adapt to the new environment or risk extinction.