Carrie Underwood Is Almay’s Newest Beauty Ambassador

Almay’s added another lovable blonde to its roster: Carrie Underwood has just been named the brand’s global spokesperson! This sneak peek at her new campaign features Carrie’s fresh, glowy and natural-looking makeup—complete with a perfect blowout.

"Honestly, I could never be associated with a company I didn’t believe in," Underwood said in a release. "I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products, which I use in my daily life and when I’m working. There’s really something for everyone and every occasion—whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye."

Click through for some of Carrie’s best makeup looks ever, and check out Almay.com for other behind-the-scenes photos.