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5th September 2013

Cycling is the New Golf #2

Further evidence that the business deals done in the past on the golf course are now being done on bikes. Planning this week’s mega-deal between Vodafone and Verizon took place as much in the saddle as in the boardroom. The final price was agreed by the two CEOs, Vittorio Colao of Vodafone and Lowell McAdam of US mobile giant Verizon whilst they were on exercise bikes in the gym of a San Francisco hotel.