PLAYdifferently and Warehouse Project team up

Hawtin's mixer outfit becomes official technology partner

2016 Aug 17

Three new PLAYdifferently brand ambassadors have also been announced

PLAYdifferently, the gear company set up by Richie Hawtin and Allen & Heath hardware designer Andy Rigby-Jones that made its debut with the Model 1 mixer earlier this year, has been announced as a technology partner for long-running Manchester party brand The Warehouse Project, in a move that's a 'first' for both brands.

"I’m excited to have our long-time friends and partners at the Warehouse Project become our first technology partner, allowing us to give more artists the opportunity to try out MODEL1 and hear AND feel the difference!" said Hawtin, who will perform at the 2016 WHP series on 16 December, heading a line-up that also includes Ben Klock, Ben UFO, Andrew Weatherall, Daniel Avery and Shanti Celeste.

Meanwhile, three new PLAYdifferently brand ambassadors have been announced, with Nicole Moudaber, Paco Osuna and Matador now flying the PLAYdifferently flag wherever they go. They join existing ambassadors Chris Liebing, Loco Dice, Dubfire and of course Hawtin himself.

Announcing the news, Matador said: "I’d been searching for the right analogue summing mixer to glue together all the elements in my live set, something that could also give me hands-on control with certain familiarities. The MODEL1 has become the centrepiece, the engine room for my live performances, delivering next level sound and opening up sonic possibilities and techniques that I could only dream of in the past. A truly inspirational piece of kit!"