Posts Tagged ‘foodtv’

I was looking around the Home & Kitchen section of amazon.com the other day, and noticed that there was a “gadget set” with Giada Delaurentiis’ name on it. I knew that Rachael Ray and Paula Deen had their own lines of cookware, but I was a little surprised to see Giada with her name on gadgets. After thinking about it for a bit, I guess it shouldn’t really be a surprise seeing as she’s one of the more popular television personalities on Food TV, but it got me thinking, does having the name of a celebrity chef/tv personality really influence the way people buy? Does putting one’s name on a line mean that it’s good quality, or does it mean that they just sold out?

rachael ray cookware sets

Well I did a little looking into what people who have actually bought their lines, and found the results a little surprising!! I looked at their lines in general, but took 1 product from each line that had over 100 reviews to see how they fared. I looked at Paula Deen’s 19241 Signature Porcelain 12-Piece Cookware Set and Rachael Ray’s Porcelain Enamel Nonstick 10-Piece Cookware Set, Orange and both of them had over a 4 star (out of 5) rating. Many of the 5 star ratings showed great durability and even cooking which seemed to be the constant with both. There were some 1 star and negative reviews, but that was less then 5%.
I got the over all impression that when celebrity chef or personality puts their name to a line, you can pretty much assure yourself that you’ll be getting something of quality. Do you own any of these lines, or have you cooked with them? Share your thoughts!