It's Not Who You Know, It's Who Knows You: The Small Business Guide to Raising Your Profits by Raising Your Profile

Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals.

The Myth of Multitasking: How 'Doing It All' Gets Nothing Done

In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.

Resonant Leadership

We've all seen it before: the ambitious leader who enjoys great success and then, inexplicably, crashes and burns. Perhaps this leader has been you. Leaders can't sustain effectiveness if they can't sustain themselves. Resonant Leadership offers inspiration, dozens of exercises, and other tools to help listeners become and remain successful leaders in their work and in their lives.

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition

Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.

The Small Business Bible, Second Edition: Everything You Need to Know to Succeed in Your Small Business

Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.

The Best Kept Secrets of Great Communicators System: Nine Secret Weapons to Shine Socially, Uncover Opportunities, and Be Perceived as Smarter, Sharper, and Savvier

Gain the advantage in any verbal encounter by learning the secret language of covert communications. Shine socially, uncover opportunities, and be perceived as smarter, sharper, and savvier... using the nine "secret weapons" of the world's greatest communicators! The most powerful and influential people in the world all have one critical thing in common: effective communication.

Theatre of the Mind: Creating Power and Results Through the Magic of Mental Movies

Dr. Maltz's principles of Psycho-Cybernetics have inspired and enhanced the lives of more than 30 million people throughout the world. Psycho-Cybernetics moved human development out of the realm of wishing, hoping, and inconclusive techniques, and into the realm of predictable, positive results. Matt Furey has spent his life studying, applying, and benefiting from the principles of Psycho-Cybernetics.

LinkedIn Riches: How to Leverage the World's Largest Professional Network to Enhance Your Brand, Generate Leads and Increase Revenue!

What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you’ve ever tried? If you’re interested in having that vision become a reality, then you need to read this book! Because I’m going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche.

Willful Blindness: Why We Ignore the Obvious at Our Peril

Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?

Nolo's Crash Course in Small Business Basics: How to Run a Business from Opening Day to Tax Day!

Nolo's Crash Course in Small Business Basics gives you the information you need to get a business launched quickly and running smoothly. From effective marketing & advertising to the nitty-gritty of business finance to practical matters that affect the daily bottom line, this five-disc series covers all of the essentials.

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It

Mojo is the moment when we do something that’s purposeful, powerful, and positive and the rest of the world recognizes it. This book is about that moment—and how we can create it in our lives, maintain it, and recapture it when we need it.

Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

Screwed: The Undeclared War Against the Middle Class - and What We Can Do About It

Our founding fathers worked hard to ensure that a small group of wealthy people would never dominate this country. Thomas Jefferson believed that our very democracy depends upon our ability to play referee to the game of business, protecting labor and the public good. But over the last 25 years, we've witnessed an undeclared war against the middle class.

The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you.

Business Execution for Results: A Practical Guide for Leaders of Small to Mid-Sized Firms

Stephen Lynch takes you through the proven strategic planning and business execution processes you need to drive better business results. This is not just theory. Stephen works in the trenches. As Chief Operating Officer of Results.com - the Business Execution Experts - he knows what it's like to run and grow a business.

Publisher's Summary

Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals.

In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and visibility expert David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.

This audiobook offers refreshingly creative and eye-opening strategies and tactics on marketing and promoting your business

Author David Avrin is a renowned marketing, PR, and branding speaker and expert and also the author of The 20 Best and Worst Questions Reporters Ask and The Gift in Every Day--Little Lessons on Living a Big Life

The book will help you define and refine your message to consumers to get more attention from the media

It's the perfect marketing and PR guide for America's 30 million small businesses

You will get results without the high price of marketing and PR professionals. The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.

I have now listened to this book 3 times, and I cannot stress how valuable the information contained in it has been for me. It is definitely a must have in any entrepreneur's book shelf.

7 of 7 people found this review helpful

Mark

United Kingdom

12/7/11

Overall

"For those with no prior exposure to business only"

I'm afraid that I bailed out after three hours of hearing the blindingly obvious. I wish I'd trusted my gut feeling as per Simon Sinek and stopped within the first hour. I kept waiting for a new insight or fresh approach but left wanting. Maybe as a book this works better because you can skim through and pick out the key headlines and the odd insight but this was a random walk through treacle.

1 of 1 people found this review helpful

Sandra

2/7/15

Overall

Performance

Story

"Food for thought."

As a business owner of two years I found the book really helpful and I can relate to many of the situations. David's narration is easy on the ear and certainly a book I would recommend.

0 of 0 people found this review helpful

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