Backfill

A Guide to get Lost

Backfill loves to travel. This is not just a notebook; it's a concept, a way of thinking and the starting point for a unique travel experience that will be captured and remembered forever.

Backfill loves to build bridges between online and offline experiences. Therefore they needed a brand new website and webshop to promote and sell their travel notebook.

The idea of the website and webshop is that it should only be a tool to connect people with the real experience. So the website had to be simple, yet original enough to magnify the sales turnover.

I designed and developed a custom Worpress theme with a WooCommerce webshop, mainly to give Backfill maximum control over managing the webshop.

Corporate Guidelines

Here below you can see the guidelines for using the fonts and colors and also some examples of the photography. For the we went for a mix of the Gill Sans and the Baskerville family. The main colors are black, white and ocean blue, complemented with gold and red.

Responsive design

The mobile experience is of course always a little different compared to the desktop experiece, but it still has to make the user feel the same emotions.

Whichever device is being used, this website is fully responsive and always keeps the same features, content and animation styles.