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Beverage + Specialized Effect

Ommegang Brewery needed an updated brand identity with better shelf appeal for its line of beers. The brand enlisted the help of Duffy & Partners for the redesign, Flower City Printing for label printing needs and AR Metallizing for the metallized paper labels. The pearlescent label aims to duplicate a traditional old-world look on craft beers.

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Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.