“Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.” – Jakob Nielsen

“As the advocates for user experience I think it’s important that we’re advocating for everyone’s experience and perhaps doing a little bit more than just whispering the word ‘accessibility’ in a meeting early on and allowing it to be just as easily dismissed. And not just because of the potential legal implications, but because it’s our job.” – Leisa Reichelt

“All web apps are trying to suck. They are trying to be bloated. They are trying to be unstructured. They are trying to be confusing. You are the stopgap. You are the one who stands between order and chaos. You are the sniper who must pick off every distraction, unneeded feature, and extra word that doesn’t absolutely have to be there. You must be a killer. You must say no. You must anger those who disagree with you. That is the only way to make something great.” – Matt Linderman

“We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology. The design should be in the background of our attention.” – The Human Factor by Kim Vicente

Read The Human Factor for Kim’s take on “Revolutionizing the Way People Live with Technology.”