Google Think recently published an intriguing article debunking three commonly-held beliefs about how consumers use digital and mobile media during their in-store shopping experiences. One of the most interesting conclusions: 85% of people surveyed said that they would be “more likely to shop in stores that offer personalized coupons and exclusive offers.”

When most credit cards offer enticing rewards, how can community banks and credit unions ensure that their cards get used?

Community banks and credit unions often complain, “Our clients have our card, but they don’t use it.” While your customers may have your card in their wallets, they are savvy about their payment options. They know they have a choice, and they tend to prefer to use cards that offer the best benefits.

If 27.1% of consumers do not intend to buy another product from their bank, then how can community banks and credit unions compete?

According to the 2015 World Retail Banking Report (WRBR) by Capgemini & EFMA, wallet share for financial institutions has been negatively impacted due to declining levels of customer service and an increasing number of non-bank providers of banking products. The report states, “Perhaps the most foreboding finding of our 2015 survey was the large decrease across the globe in the likelihood of customer buying another product from their primary bank.”