Kentucky Bourbon Burger at Carl's Jr.

Have you seen the new advertisements for Carl's Jr.'s Kentucky Bourbon Burger? Or have you tried it? In the ad, a surgeon shares how much he loves having bourbon while at work. Then we realize he is speaking of the new Kentucky Bourbon Burger. Unfortunately, we don't have Carl's Jr. in Kentucky, so I haven't been able to sample this creation yet.

I interviewed Carl's Jr. about the burger and posted two TV commercials to BourbonBlog.com on this link http://www.bourbonblog.com/2009/03/bourbon-burger.html . They are partnering with celebrity mixologist Erica Lancelloti to promote it. You don't see a fast food chain do that very often, do ya?

I'd love to hear what this zero proof burger with bourbon in the glaze tastes like. If you are near a Carl's Jr. and can review it by video or written, that would be cool.

Re: Kentucky Bourbon Burger at Carl's Jr.

The serious point is that "bourbon" now sells. It says robust, flavorful, and adult. Most new consumer products are mostly just about having something new to talk about, to give the consumer a reason to pay attention. Naturally, they want to take advantage of currently popular trends. The point of this story is that bourbon has become a currently popular trend, by which I mean the idea of bourbon as much as bourbon whiskey itself.