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The theme park industry has recovered from the recessionary phase at a much faster rate in comparison to various other leisure activities. The industry recorded high visitor attendance in the last two years, drawn by elaborate number of new attractions and pricing strategies to match up with a variety of budgets. Today, major operators in theme park industry continue to upgrade their parks as 2013 shaped into another record breaking year. The theme park industry could also incorporate various other forms of leisure activities like gaming session and internet in the coming period.

The growth of the theme park or the amusement industry is driven by large integrated projects in the United States, and the growing middle class base with rising disposable incomes in emerging countries of Asia-Pacific. Also, the players in the theme park industry are adopting various advertising and promotional strategies to target the domestic as well as international visitors. Among the various strategies, the companies are using social media in some of the most diverse and active ways to retain their customers for a long time.

The report titled "Global Theme Park Industry: Trends & Opportunities (2014-19)" provides an insight into the market dynamics and various trends and opportunities associated with the global theme park market. The report provides a close view of the global theme park industry size in terms of total attendance (or visitors). It further captures the market share of major players in terms of revenue and attendance as well. It also covers the regional analysis of theme park industry in North America, Europe, Asia Pacific and Latin America. The report concludes with a brief discussion of major factors driving the global theme park market and profiling of major players like Disney, Universal Studios, Merlin Entertainment and Six Flag Entertainment.