Caitlin Freeman

A pastry chef and former small business owner who has no business being in the clothing business, Caitlin had her epiphany about children’s feminism when taking a year off to raise her infant daughter. Knowing what she didn’t know, she gathered a team of supremely talented, fierce feminist mamas to fill a niche in the kids clothing market that she couldn’t find for her own daughter.

Our Collaborators

Carrie Hansen

A textile designer, artist, and rock and roll drummer, Carrie has created the most beautiful fabrics for Girls Up Front that find the balance between fierce and accessible, for even the most girly of girls.

Ericka McConnell

Watching Ericka capture these images for Girls Up Front was a sight to behold: Entertaining, wrangling, and motivating wiggly babies, unruly toddlers, and giddy young girls, while keeping the focus on capturing beautiful images that set the tone for our whole collection. She's a marvel!

Joy Opfer

Joy is a graphic designer, a jeweler, an interior designer, and a full time mom. We asked Joy to create a logo when Girls Up Front was not much more than a few sketches in a notebook, and she captured tone and trajectory, translated that into a simple graphic image, and then presented it during a meeting where we each had one eye on the computer screen, and one eye on unruly toddlers. A super mom, indeed.