Sure-Life Catch and
Release- Designed to be the Ultimate Stress Reducing Livewell Additive

Date:

8/6/09

Location:

Orlando,
Florida

Admission:

Buyers &
Press only

Manufacturer:

Sure-Life

Reviewer:

Team
TackleTour

Introduction:
Sure-Life showcased their ultimate stress reducing livewell additive for holding
and releasing Bass at ICAST. This unique formula is recommended by both Doug
Hannon and Roland martin for not just reducing stress for bass in the livewell
but also improving their health.

Catch and Release is a hold and
release formula for bass

Tony and Lane Gergely, owners of Sure-Life Laboratories, are a husband/wife team
of dedicated scientists. Their professional background is in microbiology and
both grew up with an interest in science. Tony’s area of expertise is in
chemistry, while Lane’s is in biology. The combination has made for a dynamic
team. Tony formulated and developed 31 products for use on delicate aquarium
fish, baitfish and gamefish while he was Vice President of R&D at Jungle
Laboratories. All of the original products are still on the market today. He has
been formulating products for fish since 1982. Tony’s passion has always been
with the largemouth bass and in 1991 Tony started Sure-Life Laboratories with 6
products. Today Sure-Life Laboratories manufactures 40 different formulations.

Sure-Life has many different
formulas with different species and applications

Tony Gergely with the assistance of Doug Hannon and others, developed the FIRST
live release formula for bass. The product was named, “Catch and Release.” This
product was used by BASS in the 80’s and 90’s at all of the weigh-ins. Delayed
mortality studies were conducted by various state game and fish agencies and the
product was found to greatly reduce delayed mortality in bass.

A look at the actual additive

Sure-Life Catch and Release is designed to be the ultimate stress reducing
livewell additive for holding and releasing bass. This new patent pending
formula calms bass with a natural sedative while chemicals stimulate and protect
the fish’s slime coating. It instantly removes ammonia, chlorine and other toxic
harmful water treatment chemicals. The formula also boosts oxygen transfer and
prevents shock and restores electrolyte balance but one of the most unique
properties of the additive is that it actually disinfects against the
transmission and spread of deadly pathogens.

While “Catch and
Release” is designed for bass the company also offers a number of other products
designed for other species. Another great product is “Redfish-Saver” which calms
fish, eliminates chlorine, replaces slime coats, and actually helps heal hook
wounds in Redfish.

Catch and Release not only reduces
stress and protects the slime coating for bass it also disinfects against the
transmission and spread of deadly pathogens

Conclusion: Only
one capful of Catch and Release (equivalent to one teaspoon) is necessary to
treat ten gallons of water. If used in recirculating livewells a bit more may be
necessary, and the water will actually turn bluish green proving a visual
indicator of the proper mix. This unique formula helps keep your fish alive in
your livewell with stress reducing compounds and beneficial electrolytes, which
helps strengthen the metabolism of fish caught which is important for
professional anglers looking to weigh-in or any recreational catch and release
fishing. Even more interesting is that Catch and Release can actually improve
the health of the fish by disinfecting fish and eliminating pathogens.