In the world of social media, Instagram is becoming an increasingly popular and influential platform in today’s climate. With this, it is becoming more and more important for many brands to utilise this platform as part of their digital marketing strategy. This post is here to give you some greater insight into what Instagram is all about, who can benefit most from it, and how you can increase your followers and influence. Read on to find out more.

Using social media as part of your marketing strategy can hugely increase awareness about your business, particularly within the hospitality industry, generating motivated engagement with your food and service, and get you more customers in your door. Following on from our last blog which was about using Facebook and Twitter. This article is here to offer you some more tips on how you can utilize social media within your marketing strategies for the hospitality industry. This time, we’re focusing on Instagram.

With the seemingly unstoppable rise of numerous social media platforms, it is easy to feel overwhelmed by which is which, what goes where, and so on. Many people become confused with regards to how each platform may be suitable for their brand, or how they can be used in their digital marketing plan. Instagram is one such platform that has gained significant popularity in recent years, providing a new, up and coming opportunity for greater exposure and utilisation within digital marketing.