Dealerships see 14% rise in motorists buying on first visit

Dealerships have seen a 14% rise in the number of people buying on their first visit to a dealership compared to last year, EnquiryMAX reveals.

The discovery follows "expert research" by the enquiry management provider to understand the changing customer journey in a tightening market which compared sales records from dealers across the UK in October and November against the same months in 2016.

It showed that finance appeared to be driving the 'first-time trend' in both new and used car sales with a 30% increase in PCP and 24% in contract hire in 2017 compared to the same period last year.