This
blog about search terms is the third in a series of four blogs looking at
keywords. The first in the series looked at the Keyword research and the Google Keyword Planner, and the second looked at keyword match types. The fourth blog is on negative keywords. This continues our
commitment to provide you with the information which forms the basic building
blocks of AdWords.

This blog is the second in a series of four looking at
keywords. The first in the series looked at keyword research and the Google Keyword Planner and to follow this are blogs on search terms and negative keywords. This continues our commitment to provide you with the
information which forms the basic building blocks of AdWords.

Over the next 12 months, we intend to provide you with the information
which forms the basic building blocks of AdWords. We are starting with
keywords. We will write a series of four blogs on keywords. Today we start with
some initial keyword research and using the Google Keyword Planner. In future
blog postings, we’ll cover off keyword match types, search terms, and negative
keywords.

They find you. No business has an unlimited marketing budget to go across the many
marketing initiatives that can propel a company forward. So how do you know how
much or what percentage of the marketing budget to spend on AdWords to find your
customers?

The
Google Adwords preview tool is a favourite tool among the data scientists here
at Optimum Results. And it has just got even better. Christmas has come early to Optimum Results
with Google releasing a brand new interface for the ad preview tool. What is also
exciting is that the bugs that have plagued the tool over the years, especially
for mobile, have now been addressed. The tool looks great and works like a
charm. Merry Christmas Google AdWords – we love the present.

“How much does AdWords cost?” is a very common
question for businesses considering dipping their toe in the AdWords space. For those already doing AdWords, their common
question is “why is AdWords costing so much?” We’ll leave that answer for another day.