Dressed in a magnesium alloy full die-cast frame in black and silver, the new LUMIX GX7 allows you to change your viewing perspective with a newly integrated 90-degree tiltable LVF. The LVF features 2764K-dot high resolution and 100% color reproduction based on a Field Sequential Color Accuracy method (Based on Adobe RGB color space, Panasonic in-house comparison based on the CIE 1931 x, y color space). The 16:9 Wide Screen LVF boasts approximately 1.39x / 0.7x (35mm camera equiv.) magnification and 100% field of view. The tiltable LVF delivers multiple angles of view and a unique shooting style – looking down into the viewfinder to level the camera straight on the subject. GX7 comes with an Eye Sensor that automatically turns ON/OFF according to the your actions. The Eye Sensor AF (Auto Focus) automatically begins to focus when you look into the LVF. An Eye Cup, DMW-EC1GU, made of elastic material is sold separately to enhance comfort in viewing either with the naked eye or glasses.

The LUMIX GX7 is built for the Hybrid Photographer. Record full HD 1920 x 1080 60p smooth, high quality video in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is also available in video recording mode. The cinema-like 24p video with the bit rate of max. 24Mbps or P/A/S/M mode provides beautiful afterimage with detailed image quality. The Digital Live MOS Sensor greatly improves motion picture quality.

The LUMIX GX7 has modes for cool effects like Creative Panorama, Time Lapse Shot, Stop Motion Animation, or Clear Retouch. This is all in addition to their popular Creative Control mode that delivers 22 fascinating filter effects.

At the same time, Panasonic designed ease of operation into the LUMIX GX7. Two separate dials on front and back offer direct control over aperture, shutter speed or exposure, which achieves smooth manual shooting. The Live View function is also digitally advanced, making it possible to adjust highlight / shadow separately with the front/rear dial. Three patterns of settings can be customized in addition to three patterns of presets. In addition, the Fn (Function) tab is newly integrated into the menu, which means a total of nine functions can be assigned (five in tab and four with the button).

The LUMIX GX7 integrates Wi-Fi connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology to offer a more flexible shooting experience and seamless instant image sharing. All of these flexible shooting, browsing, and sharing styles are made possible with the LUMIX GX7 and Panasonic’s dedicated application software and the Panasonic Image App for iOS / Android smartphones/tablets.

Panasonic also released the Leica DG Nocticron 42.5mm F1.2 – the fastest autofocus lens ever created for the Micro Four Thirds system. The Leica DG Nocticron 42.5mm F1.2 is optically stabilized, covers an effective focal length of 85mm on Panasonic and Olympus Micro Four Thirds cameras, and is an great lens for portraits and low-light photography. The name “NOCTICRON” was defined by Leica Camera AG for this lens type continuing LEICA’s legendary elements of large diameter, high quality lenses. Learn more about Panasonic digital camera products here >>>