Jacqui attended a great 'networking event' this week where there was much evangelising about the importance of good quality web video for driving business. We're still hoping that the penny starts dropping for those still to be convinced. We're working on the treatment for a little film at the mo that needs to do a range of jobs, one of which is to get enough traction to go viral (ish). Lots to think about, I think this one's a good example, despite the obvious commercial tension. Guardian Link

Next job – find a new word for networking that doesn't make me twitch and doesn't refer to Federer's silky moves.