25.
Challenges:
Timbuk2:
Metaphor
of
your
lifestyle
!!
• How
to
expand
the
customer
group?
/
strengthening
loyalty
of
customers
Crea2ng
new
products
which
appeal
to
customers
in
diﬀerent
demography
but
maintaining
the
uniqueness
authen2city
of
brand

26.
Challenges:
Commu2ng
your
lifestyle
with
Timbuk2
•
Crea2ve
marke2ng
communica2ons
is
in
need.
•
Public
art
and
transporta2on
art
is
the
key
to
use
for
brand
communica2on
• Crea2ng
new
spaces
for
dissemina2ng
brand
in
diﬀerent
market
How
to
get
more
recognized
in
domes2c
and
interna2onal
market?