21 April 2010

This phrase 'designing to influence behaviour' has come up frequently in the past few weeks, so it's a coincidence (or maybe not) to see it occur Younghee Jung's blog in her discussion of health information projects in India.

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I'm a psychologist and, having worked for many years in the design of user-centred products and services, am now Professor of User-Centred Design at University of Reading, UK.

Why Brain Attic?
In 'A Study in Scarlet' Arthur Conan Doyle wrote: "I believe that a man's brain is like a little empty attic, and you stock it with such furniture as you choose....the skillful workman will have...nothing but the tools which will help him doing his work..."
As we now know, Conan Doyle's analogy doesn't quite tell the full story of the brain but nevertheless this blog is a place for me to store notes that, if not logged here, might be forgotten.