"Both saw decreases in no show rates of over 30%. That's a very significant ROI right then and there," said Adam Landman, the chief information officer of Brigham Health.

The startup is called Medumo, and the experiment is part of a strategic collaboration between PULSE@MassChallenge and the Brigham Innovation Hub, which the health system started in 2013 with the mission of testing new ideas in clinical settings. Brigham Health has tested out some early stage pilots and studies to see what parts of new technology does and doesn't work.

The innovation hub also serves as a connection point between clinicians, researchers, entrepreneurs, and venture capitalists.