Hidden Champions in the Luxury Goods Sphere

Essential insights gained from dialogues with some of the most fascinating manufactures of the world

During the past 12 months, CONCINNO has been able to engage with over 130 owners and CEOs of luxury goods SMEs in Germany, Austria, and Switzerland. We discussed their most important challenges and about how these business owners are able to overcome them and successfully lead their business into the future. More than forty entrepreneurs have engaged in a continuous dialogue, where we analyzed in depth issues they deem critical and developed potential solutions to those. In the upcoming months, we will summarize and share with you some of those precious insights under the tagline “Lessons Learned: Understanding SMEs in the luxury goods industry!” We will structure our findings along the following notes:

Rethinking the business model – how smaller optimizations can fundamentally expand and stabilize existing businesses

Growth capital and risk management: which traps to avoid

How smaller companies (don’t) prepare for the next generation or an eventual sale and what are the biggest mistakes made

Why do so many smaller luxury goods manufacturers frequently run intro trouble or even get to struggle for survival

This is the first time such a broad range of interviews has been conducted in this fascinating context and such conclusive insights for smaller luxury manufacturers have been extracted. We hope you will find these thoughts, approaches to solutions but also the failures of this group of entrepreneurs inspiring and helpful for your own strategic thoughts and actions. Please do not hesitate to engage in discussions with us on any of those thoughts and findings. You can easily reach us at ralf.oehl@concinno.de. All articles related to this subject will be marked “Quo vadis: the future of smaller luxury goods manufacturers”.

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