The Golden Circle – Why How What

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Summary
Jean Tabaka challenges the audience to reflect on what Agile practices they are employing, how they are using them, ending with the questions “Why have their organization chosen to go Agile?

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Bio

Jean Tabaka is an Agile Fellow with Rally Software Development in Boulder, Colorado. Jean is a Certified Scrum Master and Practitioner, a Certified Scrum Master Trainer, and a Certified Professional Facilitator. She holds a Masters in Computer Science from Johns Hopkins University and is the author of "Collaboration Explained: Facilitation Skills for Software Project Leaders".

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Please notice that he draws the circles from the view of ‘selling the product’, so he puts it in that sequence; ’why-how-what’. On the other hand,in my perception, when it comes to the ‘product development’, the sequence is a bit changed to ‘why-what-how’, to reflect the real sequence in development process: (with the same intellectual meaning of each circle)

Although it has a bit different perspective (it's about forms of knowledge and leadership), but the following is found so relevant to our 'why-what-how’ conceptualization:-------------------------------Aristotle identified three forms of knowledge: Episteme = universally valid scientific knowledge,  Techne = skill-based technical know-how, and  Phronesis = a true and reasoned state of capacity to act with regard to the things that are good or bad for man.

If episteme is ‘know-why’, and techne is ‘know-how’, then phronesis is know-what-should-be-done.

Example: because no universal notion of a good car exists, episteme cannot answer the question “What is a good car?” That will depend on who is using the car and why, and it will change over time. Techne is knowing how to make a car well; phronesis is knowing both what a good car is and how to build it. Thus phronesis enables managers to determine what is good in specific times and situations and to undertake the best actions at those times to serve the common good.------------------

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