How to Sell More Hair Extensions to Customers

With all the growing, washing, conditioning, brushing, drying, dying, and whatever hair wizardry the perfect head of hair demands, it’s no surprise that more and more women are turning to hair extensions.

Even celebrities are shirking the real thing in favor of low-maintenance hair extensions. So as a beauty professional, you can capitalize on this trend to catch some fast cash. You just have to find the right customers.

If you’re looking for tips to help sell hair extensions to more customers, you’ve come to the right place.

Read on!

Stock the Hottest Styles

Styles are always changing. The hottest trends become passe overnight.

If you aren’t constantly updating your inventory, your stock could be as stale as yesterday’s bread. And a boring, out-of-fashion selection is a surefire way to keep your sales low.

Keep yourself up to date. Check other stores for their best-selling products. Follow extension-wearing celebrities on Instagram. Find some fashion-forward friends for advice.

Doing these things will help you keep your finger on the pulse of the hottest trends. And when you stock the styles your people want, you’ll sell hair extensions like hotcakes.

Find the Best Suppliers

The trick for making a profit when you sell hair extensions is the same as any other product: buy low and sell high.

If you’re just buying up extensions at beauty supply stores and selling them, your margins are going to suffer. To get the best price, you have to buy wholesale. Wholesalers offer discounted rates if you buy in bulk.

If you’re just starting to sell hair extensions, it can feel intimidating to buy in bulk. How can you be sure that you’re not buying more than you can sell?

Unfortunately, you’re always going to have that risk. But staying on trend will help you from sitting on too much inventory.

Use Social Media

If you want to sell hair extensions, you need to go where the customers are.

And these days, that means social media. 81% of Americans have at least one social media profile. Facebook is the granddaddy of these sites, with nearly 2 billion users across the world.

A business Facebook page is a great way to engage with customers and direct traffic to your website.

But Facebook’s interface might not be the best place to sell hair extensions. Their newsfeed algorithm might bury your posts under memes and political debates.

Use Content Marketing

In content marketing, you’re not trying to sell anything. You’re just trying to create interesting content that customers will want to share. That might seem like a waste of time. After all, you don’t get paid when someone retweets you.

But you shouldn’t neglect content marketing. Each post might not bring in any revenue, but as these posts are shared, they increase brand awareness.

Customers are more willing to purchase through a company they already know. Content marketing can help build that recognition before they even make their first purchase.

You can also use content marketing to subtly show off your hair extensions.

You can play it straight, but don’t be afraid to go comedic. A short video of people overreacting to a girl’s beautiful hair extensions is sharable gold.

Get Physical

Online shopping has completely changed the way we do business. Most sellers are completely bypassing the overhead of running a brick and mortar and moving all of their business online.

Unfortunately, this opened the door to a lot of shady dealers to sell hair extensions that aren’t worth the money. Because of these ripoffs, a lot of customers don’t have much confidence buying extensions online with no assurance of their quality.

Your customers need to be sure that they aren’t wasting their hard-earned money on a sub-par product. Put their minds at ease by letting your customers see the physical product in person. You don’t need to have your own brick and mortar location to do that.

Contact local salons to see if they’d be interested in displaying some of your hair extensions. Some might even be willing to sell them on consignment right from their shop.

Offer Styling Services

If you want to go the extra mile, you can also offer to apply your customer’s hair extensions for them.

You can do this in your home if you like. But if you want to add a touch of legitimacy, you can rent a booth in a local salon.

And don’t think you need to be stuck in the salon all day waiting for customers to walk in.

You can use a service like Salon Iris to manage your appointments. Go to the salon only when you have a client, and spend the rest of your time hustling.

Sell Hair Extensions With These Tips

Hustlin’ ain’t easy, no matter what you’re selling.

You could have the best content marketing, social media engagement, and hands-on styling services around. But at the end of the day, none of that matters if you don’t work hard and stay hungry. So get out there, sell some hair extensions, and make the world a more beautiful place.

What’s more, you can count on us to give you the latest tips on how to succeed in business and in life.