A Closer Look At Personas: What They Are And How They Work

from Smashing Magazine by Shlomo Goltz

In my experience as an interaction designer, I have come across many strategies and approaches to increase the quality and consistency of my work, but none more effective than the persona. Personas have been in use since the mid-’90s and since then have gained widespread awareness within the design community. Read more

The Neuroscience Of Emoticons

from fastcodesign.com by Eric Jaffe

It’s hard to say for sure when the first emoticon appeared–some see one as far back as 1862, in the transcript of a speech by Abraham Lincoln–but its digital birth is typically dated to September 19, 1982. Read more

Leading a Digical℠ transformation

Digical = Digital + Physical

from Bain & Company by Darrell K. Rigby and Suzanne Tager

The digital revolutions we have experienced in the last few decades are nothing short of miraculous. In fact, the changes have been so dramatic that some have predicted the demise of physical commerce entirely. Read more