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SnowGlobe might mean a boost in business, an increase in traffic or a cause for caution to an outsider, but it’s simply about entertainment to the people who bundle up for the festival each night.

Starting Sunday, about 10,000 people will flood into the event each night through New Year’s Eve. Guests will be able to listen to more than three dozen artists on three separate stages while observing, or participating, in various activities.

“For me,” Producer Chad Donnelly said,” it’s really about the whole experience from top to bottom, seeing artists I haven’t seen and sharing the experience with family and friends.”

The first night of the event will kickoff with performances by Tiësto, Gramatik, Holy Ghost!, Justin Martin and more.

Kaskade, Zeds Dead, Zion I and The Floozies will take over the main stage Dec. 30, with artists like Cashmere Cat, Snoop Dogg, Cut Copy and Gigamesh closing out the year on Dec. 31.

The majority of artists showcased at SnowGlobe this year will be playing at the venue for the first time. However, a few — such as Gramatik, Beats Antique and Zion I — will be returning from the previous year.

“We are committed to seeing these artists develop and putting them in front of a bigger and bigger audience,” Donnelly said, “and I think that’s illustrated this year.”

New this year, SnowGlobe will be shooting off fireworks all three nights instead of just one, he said. In all, about 1,000 fireworks will go off at the event.

Additionally, visitors will be able to watch live painting by Bay Area street artists, snowboarding and skiing tricks from big air athletes and more.

Food will include a variety of items, ranging from gourmet pizza to Thai food. Bars will also be scattered throughout the venue.

“There’s a bunch of different options,” Donnelly said.

Greg Ross, parks manager for the City of South Lake Tahoe Department of Community Services, said the festival has become a centerpiece among the town’s special events.

“I think it’s just a positive excitement that’s starting to build,” he said.

Advance three-day passes and early bird VIP tickets are sold out for SnowGlobe, but three-day general admission tickets are still available, as are single-day tickets. General admission tickets range from $79 for Sunday single day passes to $164 for three-day passes.