This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

Here are some of the highlights.........

Intro:

Why Your Marketing Needs Content Curation

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.

**He provides context for the content so that it's more than a collection of information

3 Reasons your content marketing strategy needs content curation:

1. Offering your audience a combination of original and third party content provides a branded context for your work

2. Curating other people's content positions you and/or your organization as a tastemaker in your field

3. Creating sufficient content is a marketing and business challenge

12 Attributes of a successful content curation strategy:

Here are a few things that caught my attention:

*Has defined measurable goals

As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.

**Targets a specific audience

. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

** Involves a community

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

**Clay Shirky says it best:

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"

Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.