Stay informed about LinkedIn and Think Bespoke’s training resources

This month I commenced the 2018 training program for Think Bespoke’s popular LinkedIn for Business online seminar series. I first wrote and ran this program last year in response to many new clients wanting to understand how they could use LinkedIn for their...

To optimise your LinkedIn profile simply means filling in all of the main details about yourself and your experience on your LinkedIn Profile. There are 3 reasons why you should optimise your profile. The 1st reason is to increase how well you come up in search on...

What does your personal brand say about you? Is it helping you to achieve your career or business goals? Whether you’re a business owner or a working professional, YOU have a personal brand. And it plays an incredibly important role in increasing your visibility,...

When my team and I conduct LinkedIn Profile Audits, one of the first steps we do is review your contact details. Depending on your public profile settings, it is your connections who can see most of your contact details, which can include your primary email, office...

If you’ve heard me speak about LinkedIn you’ll know I talk about the idea of Linkedinitis. This is where you know you need to be on LinkedIn but you are not sure what to do when you are there. Today’s article will help you finally unlock LinkedIn for...

When we explore content marketing with our clients, the conversations almost always start with wanting to better leverage LinkedIn. Business to Business (B2B) content marketing is the provision of relevant and useful insights prepared by your business that become...

For digital marketers or community managers responsible for managing their organisation’s LinkedIn company pages, it’s fair to say that the improvements we are starting to enjoy with LinkedIn company pages are overdue. In fact, it’s only been this...

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...