Sports

Mass Participation

When it comes to events and mass participation we have it covered. Our events have engaged over 100,000 participants in the UK and Middle East. These include Abu Dhabi – Al Ain Classic, Abu Dhabi Swimming Festival, Brownlee Tri, Discovery Run, Doha Dash and Yas Run – to name but a few. Our full 360° event management solutions including concept creation, participation promotion, branding, procurement and delivery.

Cycling

We have worked with some of the biggest names and brands in the world of cycling and triathlon, from PR and athlete representation to organising large mass participation events in the UK and Middle East.

Equestrian

Working with international show jumping rights holders in the Middle East, we have brought to life sponsorship partnerships, created online communities and engaged fans through content marketing strategies and helped deliver memorable events.

Football

The beautiful game – our experience in football spans from the world stage to grassroots. We have worked with international football stars and personalities, FIFA events, national teams and Premier League team sponsorships.

Golf

We know golf! With award-winning expertise and over 20 years’ experience working in the industry, our passion and extensive knowledge of the sport helps us provide inspired marketing solutions to some golf’s most recognisable brands and destinations. Our services extend from golf PR and digital content marketing to creating events, negotiating and activating sponsorships, ambassador endorsements and media buying across print, broadcast and digital.

Olympics

We have a rich heritage in Olympic & Paralympic sports – particularly in creating and delivering sponsorship programmes, orchestrating PR campaigns and managing some of the world’s leading athletes. Given our partnerships with Sir Matthew Pinsent, Chad Le Clos, Dame Kelly Holmes and our relationships with the IOC, the media and top sponsors, we have strong connectivity within the Olympic family.

Rowing

Our proud history of working with rowing’s most globally recognised event – The Boat Race – and representing some of the sport’s most famous names gives us unrivalled experience in the world of rowing. Our reputation and expertise in sponsorship negotiation and activation, PR, content and strong relationships with the rowing media and network mean we know how to deliver success.!

Rugby

Rugby is in our blood. Over 20 years working in the sport at international and club level has sealed our reputation as experts in consultancy, sponsorships and brand activation, as well as content and digital marketing, ticketing strategies and community activities.

Specialist

Sport isn’t just about winning. It’s also about life, education, teamwork - and being the best you can be. Working with rights holders, universities, adventurers and community events alike, we can readily apply our knowledge of brand and event management to more specialist challenges and projects . Examples include The Rahma Run, The Abu Dhabi Solar Challenge, The Emirates NBD Greenland Challenge and The Footsteps of Thesiger expedition.

Swimming

Swimming is one of the biggest participation sports in the world, and we understand it at all levels. After all, we’ve been closely involved in everything from local to national sponsorships, creating and working on mass participation swimming events such as Abu Dhabi Swimming Festival, to consulting for leading brands such as Arena or seeing our athlete clients win gold medals at major FINA events and the Olympics.