Fairfax chief revenue officer Matt Rowley will discuss the company’s story over the last year in a detailed session at Mumbrella Publish.

Rowley will take the audience through the internal workings of Fairfax over the last year

This year has been one of Fairfax’s most important years in business with the announcement of the proposed merger with Nine, and Rowley has been involved in a large part of the changes the business has been through.

Rowley will focus on the commercial changes, take a look at the partnership with Google, explain in more detail the commercial team restructure and new products, and challenge industry norms like digital measurement. He’ll also dive into the issue of trust in media.

Taylor will join Enright and Gray explaining the revenue model of their business and why it’s a success

The lineup in the battle for the best revenue model is now complete, with Guardian Australia editor Lenore Taylor taking the fight to Mark Enright, manager of content partnerships at PressReader, who will fly in from Canada. They will join CEO of the Australian, Nicholas Gray, in trying to convince the audience their revenue model is the best.

Enright will fly in from Canada to represent PressReader on the panel

In this unique session, the three senior executives will explain how their model works, why they went down that path, how it’s been received, and why it’s a great way forward for the industry. Essentially, they’ll sell the audience the model with a vote at the end to decide the winner.

Meanwhile, Victoria Brown, marketing director at Swarovski, will join the panel ‘Ask a buyer: What brands and media agencies want from publishers’. Together with Nicola Lewis, chief investment officer at Group M, and James Greet, co-founder of Clean Thinking, the trio will take a hard look at the publishing industry, layout the positives, address the areas where improvement is needed, and discuss what they’d like out of a relationship with a publisher.

Sarris will appear at Publish to talk about shifting a title from a big publisher to a small operation

Judy Sarris, editor of Gourmet Traveller Wine, will also take part in a session looking at creating a healthier environment in the publishing industry. She will join Rob Gallagher, CEO of Emprise Group, in a fireside chat focusing on how both of them took well-known titles from big publishers and turned them into successful ventures on their own.

The pair will touch on why there was still a business opportunity in the titles, how they were acquired, what went on to turn them around and why they are now successful.

Rounding out the panel on whether publishing professionals can make good business leaders is Isentia CEO, Ed Harrison. Harrison has held numerous leadership positions across the media industry but began as an account executive in the ’90s.

He’ll join multiple board director Marina Go, Storyation head of content Lauren Quaintance and Pacific Magazine CEO Gereurd Roberts to discuss how they got where they are, what put them above the rest and whether publishing professionals get the right skills to become good leaders throughout their rise through the ranks.

Mumbrella Publish will take place on September 20 at the Amora Hotel Jamison in Sydney. Tickets are on sale now. The Mumbrella Publish Awards will follow that evening at Doltone House, Jones Bay Wharf. Tickets for the awards can be purchased here.

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Damian is Mumbrella's head of paid content, overseeing Mumbrella's event content, awards and subscription offerings in Australia. He has worked as a journalist and communications consultant across a number of industries for over 10 years. Previously he has written for GQ, Men's Health, The Sydney Morning Herald, Gizmodo and was print editor of AdNews.

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