In today’s job market, a good resume simply isn’t good enough... it has to be great. A truly effective resume is more than just a pretty or well-constructed document... it’s a powerful marketing tool that allows you to stand out among your toughest competition, showcases your value to an employer in the most compelling way possible, and most importantly…makes your phone ring off the hook!

In this jam-packed session, you will learn the latest advanced resume strategies from one of North America’s top resume writers – someone who has and helped countless MBA graduates, industry leaders and executives across the U.S., Canada and internationally. Prepare to take notes – this is NOT your average resume session!

You Will Learn:

How to construct a Profile or Summary section that positions you for the role in a matter of seconds!

How to write powerful content that sells your value, not just your experience

How to handle tricky situations like changing careers/industries, managing gaps and making your resume attractive to Applicant Tracking Systems

The 2-Hour Job Search Part One: Prioritizing Target Employers

One of the biggest challenges of the job search is not knowing where to start. After this webinar, attendees will know how to:

Create a list of 40 target employers using four different methods

Collect three pieces of data that are easy to find and predictive of job search success

Determine a Top 5 for maximizing your chance of securing employment quickly

Most job seekers know that an internal referral is a necessary prerequisite to getting an interview (and avoiding the online job posting “black hole”), but few job seekers know the right person to contact to get that referral nor how to get in touch with him or her.

After this webinar, attendees will know how to:

Translate target employers to specific contacts that are easy to reach and likely to be helpful, despite being strangers currently

Use online tools – all free of charge – to efficiently find means of contacting these possible advocates

Note: This session is the natural follow-on to the 2/19 webinar on "The 2-Hour Job Search: Prioritizing Target Employers."

Killer LinkedIn Profile: The Enhancements that Open Doors

Your presence on LinkedIn is one of your most powerful career assets—a central component to your branding as you prepare yourself to land your ideal position.

Just being on LinkedIn is not enough. To get attention and results from this essential social media platform, you need to optimize your profile and become an advanced user.

In this presentation, you will gain skills and knowledge that will build your power on LinkedIn:

Discover must-know tricks to make every word in your profile count.

Learn what to do–and what not to do–to maximize your visibility and impact.

Get strategies for distinguishing yourself and your unique assets.

See examples of top-notch LinkedIn profiles that you can use as models as you craft yours.

You can’t afford to have a mediocre LinkedIn profile. Find out now how to make it great—and start opening doors.

How to Use Social Media to Find and Land a Job Faster

You're busy, and a little overwhelmed by all of the options to market yourself professionally via social media. Maybe you're not convinced networks such as Twitter, Facebook and Google+ are useful to someone with an MBA. Studies show increasing numbers of employers tap these online tools to identify, screen and hire candidates. Hiring managers report they attract better quality applicants and increase their reach when they use social media, and many intend to increase their investment in and efforts using these recruitment tools. Don't miss the opportunity to feature your expertise and skills via social networks to attract career opportunities.

You will:

Learn how to choose and use the best social networks to enhance your professional reputation.

Get strategies to efficiently mine your MBA coursework and other resources to create magnetic, informative content to share so everyone knows you have your finger on the pulse of your field.

Know what to say and how to say it via social media to attract a following in your target audience.

Uncover methods, tips and tricks to help accomplish all of this effectively and efficiently; no one has time to waste.

Tell Your Story to Stand Out and Connect with Employers

To stand out from the crowd, MBA job-seekers can turn to a technique almost as old as human history —storytelling. Most job-seekers know they can use stories to respond to interview questions, but they don’t realize they can also apply stories in resumes, cover letters, portfolios, and in networking to make themselves memorable and create vivid pictures of their skills and accomplishments. Consider that many MBA grads vying for the same position you seek probably have qualifications that are similar to yours. But will they be describing those qualifications to employers in evocative story form? Probably not. If you do, you’ll distinguish yourself from those who seek to sell themselves to employers in less engaging ways. This webinar will provide an overview of how to use stories to stand out.

How the same story can be adapted across various forms of career communication – resumes, cover letters, interviews.

How to develop effective job-search stories based on successes and accomplishments.

The value of stories in networking, career branding, and career portfolios.

Using Twitter: Add Real-Time Networking to Your Job-Search Campaign

Professionals in all industries at all levels use Twitter to grow their network, exchange ideas, and promote their businesses. You should too. While Twitter may not have as many active users as Facebook or LinkedIn, you will find most Twitter users are open networkers. Fishing is this smaller, less competitive pond makes it easier to hook company insiders and industry contacts.

During this fast-paced session we’ll build off the ideas presented in How to Use Social Media to Get Found and Land A Job Faster by focusing on Twitter-specific resources and strategies to find and engage with industry professionals. We’ll dive into how you can garner the attention of complete strangers, pick up valuable company insider information, and build reciprocal relationships in real-time.

You will learn:

How to find and follow valuable company insiders using Twitter search tools.

What to say in 140 characters to catch the attention of strategically targeted users.

Learn what types of tweets generate more attention and increase followers.

How to organize your Twitter feed so you don’t miss important news and updates.

The Hidden Job Market: Creating Opportunities Out of Thin Air

Conventional wisdom says that 80% of available positions are filled before they are ever advertised. We can understand why it’s true for a few main reasons. First, there are always roles that have not been fully defined, and until that definition is given, there are unrequisitioned functional holes just waiting to be filled. Second, the process and timelag of even a defined position passing through the requisition process of a major corporation can be ominous. Third, people would rather work with people they know and like vs. starting a brand new relationship, so they effectively “hire” faster (in their mind, if not officially) than the HR machine can work anyhow.

So, if there’s all these available yet invisible opportunities out there, how do you best tap into them?

In this jam-packed session, you will learn how to do just that, from a networking expert and author who has taught these techniques to MBAs and senior executives for over 14years…landing many in roles the world didn’t even know existed.

You Will Learn:

Why the logic and human psychology elements behind the evolution and closing of a hire are critical to know

The virtual license-to-steal all students possess to infiltrate these backdoor boardrooms of opportunities

How to repurpose your academic research for stealth job search

Contact and ongoing engagement methods to keep you privy to what’s hidden to others

Salary Negotiations: Don’t Leave Money on the Table

To not negotiate is to leave part of your compensation package with the employer. Not only is “pushing back” essential, but it sets the right tone for all future discussions of compensation during your tenure with an organization. This webinar will present a salary negotiation primer for both job seekers and professionals seeking to negotiate within their current business environments.

A three step approach will be detailed:

How to avoid the subject for as long as possible, building value;

How to defer at the point of offer, in order to gain time to build a negotiating strategy; and

The face-to-face negotiation - surprisingly the easiest part of the process.

Ross Macpherson

Ross Macpherson is the President of Career Quest, an executive resume writing and career marketing business, and a recognized expert in advanced career strategies – the strategies that have consistently put his clients miles ahead of their competition. Macpherson is a Certified Personal Branding Strategist, Certified Interview and Job Search Coach, and is recognized as one of the best resume writers in North America. Ross has 15 years experience in career development and specializes in the senior and executive market with clients throughout the U.S. and Canada and overseas.

Katharine Hansen, Ph.D

Katharine (Kathy) Hansen, Ph.D., creative director and associate publisher of Quintessential Careers, is an online educator, author, and blogger who provides content for Quintessential Careers, edits its newsletter QuintZine, and blogs about storytelling at A Storied Career. Kathy, who earned her PhD from Union Institute & University authored You Are More Accomplished Than You Think,Tell Me About Yourself, Dynamic Cover Letters for New Graduates, A Foot in the Door, Top Notch Executive Interviews,Top Notch Executive Resumes; and with Randall S. Hansen, Ph.D., Dynamic Cover Letters, Write Your Way to a Higher GPA, and The Complete Idiot’s Guide to Study Skills.

Miriam Salpeter

Miriam Salpeter, M.A., founder of Keppie Careers, is a well known and influential job search and social media subject matter expert. CNN called her a "top 10 job tweeter you should be following" and Mashable listed her as a "top 5 career influencer.” Quoted in a variety of publications, including The Wall Street Journal and The New York Times, Miriam’s writing regularly appears in outlets such as Business Insider and U.S. News & World Report. Forbes named Miriam’s blog a "best career resource." Author of Social Networking for Career Success (in its second edition) and co-author of 100 Conversations for Career Success and Social Networking for Business Success, Miriam is a preferred career coach partner for the Alumni Association of the University of Michigan and a highly-regarded keynote speaker, trainer and coach for job seekers, business owners and organizations.

Darrell Gurney

Darrell Gurney is a 25+-year recruiter and career advisor who coaches professionals at all levels to make profitable career transitions or to create thriving businesses. Conferring with a career-coaching firm right out of business school, Darrell used a “backdoor” job search method to meet with seven CFOs of the top Hollywood entertainment studios, landing an international financial position with MGM/United Artists Pictures.

Darrell has since taken his knowledge of effective networking and developed a way to share it with others. Darrell is also the author of Never Apply for a Job Again: Break the Rules, Cut the Line, Beat the Rest.

Steve Dalton

Steve Dalton is Senior Associate Director of the Career Management Center at Duke University’s Fuqua School of Business, and author of The 2-Hour Job Search: Using Technology to Get the Right Job FASTER. He earned his own MBA at Fuqua, as well as a chemical engineering undergraduate degree from Case Western Reserve University in Cleveland, Ohio. Prior to entering the career services industry, Steve was an associate marketing manager at General Mills and a strategy consultant at A.T. Kearney.

Brenda Bernstein

Brenda Bernstein is the #1 best-selling author of How to Write a KILLER LinkedIn Profile—a book that has been featured in Forbes and Fortune Magazines and that has outpaced sales of books by the Harvard Business Review. An admissions consultant as well as a Certified Master Resume Writer and Certified Executive Resume Writer, Brenda holds a B.A. in English from Yale University and a J.D. from the NYU School of Law. Her team at The Essay Expert LLC works personally with hundreds of MBA applicants and businesspeople to bring their academic and professional careers to the next level.

Ellis Chase

Ellis has had a diversified, extensive experience in career and executive coaching, management consulting, and training in corporations, consulting companies, private practice, and colleges and universities. His corporate clients have included Deloitte, General Electric, Estee Lauder, Goldman Sachs, The Gartner Group, Purdue Pharma, Swiss Re America, ING Capital, Penguin Putnam, American Civil Liberties Union, Hess Corporation, and Citigroup. His employment history includes several years as Managing Director at Right Management Consultants and Systems Staffing Officer with the Chase Manhattan Bank. Ellis was an instructor with the Center for Career, Education, and Life Planning at New York University from 1987-2006, and, since 2001, has been a retained consultant to Columbia Business School in Alumni Relations, Career Management, and the Program for Social Intelligence. He has appeared on CNN, CNBC, and several radio programs, and has been a regular contributor to career websites and newspapers. He is a founding member of the New York Chapter of the Association of Career Management Professionals International

Hannah Morgan

Hannah Morgan is a speaker and author on job search and social media strategies. She delivers fresh advice and serves as a guide to the treacherous terrain of today’s workplace landscape. Hannah’s experience in Human Resources, Outplacement Services, Workforce Development and Career Services equip her with a 360-degree-perspective on job search topics. Recognized by media and career professionals, Hannah is an advocate who encourages job seekers to take control of their job search. Hannah is frequently quoted in local and national publications and she writes a weekly column for U.S. News & World Report. Hannah is the author of The Infographic Resume (McGraw Hill Education, 2014) and co-author of Social Networking for Business Success (Learning Express, 2013). You can learn more about Hannah on CareerSherpa.net and by following her on Twitter at @careersherpa.

Jaymin Patel

Jaymin J. Patel is a coach, speaker, and author of 7 books including The MBA Guide to Networking Like a Rockstar and Confessions of an MBA Interviewer. Jaymin received his MBA from the Tepper School of Business at Carnegie Mellon University and leveraged his Rockstar networking and interview techniques to land a position at a top management consulting firm at the age of 24. He has been “on the other side of the table” working as a recruiter/interviewer in charge of assessing and hiring MBA and industry candidates into his firm for ~4 years. Jaymin is a popular MBA speaker, having delivered well over 100 presentations and webinars, reaching tens of thousands of MBAs and industry professionals around the globe with his Rockstar Approach. He is also a career coach providing services to a variety of universities and colleges throughout North America.

Interview Like a Rockstar: Strategies to Prepare and Perform

The Interview can be an intense “sweat interview” or a pleasant conversation that leads to a job offer – it’s your choice if you prepare and perform well. You can “own the tone” of the interview from the beginning by knowing what interviewers are really looking for before you walk into the room.

After this webinar, you will:

Know how to prepare for 4 key dimensions that MBA interviewers are really assessing in the process.

Know the 3 most common (& important!) questions interviewers ask, and how to answer them.

Understand the decision process and mindset employers use to forward candidates between 1st round interviews, 2nd round interviews, and final offer rounds… and how each round differs.

And most importantly… Understand what NOT to do, what to do, and when.