We’re in a time of crappiness in politics — endless roadblocks, complaining, and negativity. But there’s a bright spot in Washington: The amazing work of the US Digital Service. They are teaching government agencies how to build better software. This matters, because each improvement makes life easier for millions of citizens. Faster care for veterans, […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

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"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.