Department of Labor & Art

Wheelz ID and Website
for Wheelz, c.2011

Who needs a dorm-mate with a car when you have Wheelz?

Cuban Council Did

BackendConceptDesignFrontendIAIdentity

As if an impromptu late night run to the grocery store for a crate of Oreo Double Stufs isn't justification enough for an on-campus car sharing service.

Wheelz hired Cuban Council to conceive a brand identity and implement a consumer-facing website design just weeks out from their service debut. In typical Cuban fashion, we dove in head first, pacing alongside their rapid development schedule to the point of implanting a Cuban on-site to ensure the highest quality delivery.