Profound Sunglasses x UO

After enduring a grueling winter on the east coast, the team at Profound was eager to develop some new accessories for the warmer months that we grew to miss. As luck would have it, our friends at Urban Outfitters reached out to us days later looking for some custom sunglasses. Profound has developed various pieces from wrist-wear to neck-wear for Urban Outfitters, but eye wear is an entirely new beast that we were more than eager to tackle. With a pot of insanely strong coffee at hand, we hit the drawing board. Our recent collections have had a strong emphasis on youth culture and incorporate military influenced embellishments, we wanted to remain true to those themes when approaching these designs. We stumbled across essential imagery from popular culture ranging from the late 50's to the early 70's including still shots from Breakfast at Tiffany's to John Lennon's classic New York City photo; with our mood board filled, we settled on three styles available in a neutral color palette incorporating black, matte honey, and tortoise.

Our end result? Eight custom pairs of shades that range from classic aviator bar brow to rounded cat eyes that are all finished with 100% UV protected tinted lenses with Profound Aesthetic engraving written on the inside of each acetate arm. All eight styles can be found in Urban Outfitters nationwide as well as Urbanoutfitters.com, now go throw some shade.