Articles

India – content opportunities, immediate & future

28/07/11 14:39

Two content opportunities in India, one immediate, the other more a trend for the future (and clearly one to watch).

International Children’s Film Festival India (ICFFI) also popularly known as The Golden Elephant is a biennial festival that strives to bring the most delightful and imaginative national and international children’s cinema to young audiences in India.

Outstanding features, shorts, live action and animation films are screened over seven days of colourful celebrations. At the last festival more than a hundred thousand children travelled from across India to view high quality films that they would never be exposed to otherwise.

The 17th edition will take place from 14th to 20th November 2011.

Although the competition deadline is imminent ICFFI has issued a last call for entries - looking for children’s features, especially animated features, for Competition International.

Its contention is that India could become the first mobile digital society. “Although just 7 percent of its people currently have Web access, Indians consume—offline—an average of 4.5 hours of digital content daily. By charging fees to load it onto mobile devices, some businesses in effect serve as physical iTunes stores, a market estimated at more than $4 billion a year.”

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