If you don’t tell the story of your company, someone else will — probably a competitor.
Understand the “why” of your business, what sets you apart, and use it to leverage your marketing.
Make plans and collect data. Use the data to tweak your plans.

SAN FRANCISCO — What happens when you don’t have a good brand story? Other people tell that story for you, and it’s usually a competitor. That’s what Jessica Swesey of 1000watt said at the Inman Connect San Francisco digital marketing workshop, where four more branding experts also shared their tips and takeaways for agents and brokers.