Law firm marketing departments 'should be seen as profit centres'

Marketing departments should see themselves as profit centres and have the KPIs to prove it, delegates will hear at the inaugural Law Firm Marketing Summit in London on 5 October.

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James Cardew, the global head of marketing at Schroders, will discuss how metrics can be used to change the dynamics of these functions at the inaugural marketing summit for independent law firms on 5 October. The Law Firm Marketing Summit is a gathering of top marketing and business development executives from key independent law firms to discuss the fast-changing world of law firms and how to influence strategy.

ROIs and KPIs

From return on investment to change management, a range of experts will provide insights and discuss solutions for the challenges facing the marketing departments of law firms. Jaap Bosman, author of Death of a Law Firm, will share his views on why law firms are at an existential cross-roads, while Catherine Berney, author of The Enlightened Organisation, will discuss techniques to influence change.

Branding

Brand expert Andrew Milligan, author ofDon’t Mess with the Logo, will discuss the power of brands with former European CEO of Interbrand Simon Baily, who has worked with a range of global companies on rebranding. Meanwhile senior partners and clients will be on hand to explain what they want and what marketing needs to deliver. For further information, please email benmartin@globalcitymedia.com.