While Google Trends is being utilized for marketing purposes by many large corporations and small firms alike, other players have begun exploring the practicality of Google Trends for some surprising uses.

Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master

The idea of this algorithm played a huge role in the development of the startup Bright Cellars, a Milwaukee based wine subscription founded by two MIT graduates in 2014. Since then, this company has grown quickly due to its successful digital marketing tactics.

The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.

If you ever find yourself in charge of an email marketing campaign, chances are you will need to track open rates for your emails. Tracking open rates are an important step in measuring the success of your campaign.