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This brief, balanced, completely up-to-date book is characterized by its focus on the connection between oneself and the social world. It teaches readers "how" to think rather than just "what" to think, draws the connection between objectivity and subjectivity in sociological research, and places an emphasis on the importance of diversity and the global perspective. It is heralded for its inclusion of pop culture examples that truly connect with the readers of today, and for its presentation of sociological concepts in a fresh, new contemporary way.