The concept behind the new visual identity and website of Wattsense

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Ana Victoria Torres

September 11, 2018

For the last 11 months here at Wattsense we have been developing our Application Programming Interface (API) for software deployment in Building Management Systems (BMS). Our vision is to lower the global energy consumption by providing access for all developers looking to upgrade the code controlling building equipment.

After a lot of hard work and even more cups of coffee, we started our beta launch this summer, and it's going great. Gearing up for our commercial release in January 2019, the Wattsense team is introducing a new visual identity and website. Check it out!

Part of the Wattsense team moments before we sent our first Beta version of the Box

How our new logo came about

Wattsense, as a name combines Watt, the unit of power quantifying energy transfer, and the word sense that refers to understanding and rationality. By linking these two concepts, we are describing our primary purpose, which is to reduce the world energy consumption through the API-fication of buildings. Incorporating this concept into our logo was the responsibility of the graphic designer Vincent Gebel, who came up with the symbol of a lightning bolt between brackets as our main logomark. What does it represent? Glad you asked! Take a quick look at the design concept behind the new identity.

The lightning bolt is an apparent reference to the Watt. But even though we enjoy Flash comic books and Greek mythology we are not about threatening power or unruly energy, we are actually the total opposite, that is why the Wattsense lightning is inverted.

BMS controls 9% of the world energy power with a chaotic legacy IT infrastructure that blocks the access for software developers looking to deploy applications easily. Our goal is to change that.

Back to the drawing board, so imagine taking the lightning bolt and “domesticating” it. Nowthe energy can be controlled and will react to the slightest command through the software created by developers. The hands, softly surrounding the lightning are the visual metaphor of the sense we aim to bring to the BMS world.

Software developers, our primary users, employ code to upgrade the BMS, that's why brackets, a universal symbol of programming languages, were added to replace the hands. Let’s see how that looks.

Voilà! Now let's add some color. When talking about innovation, energy, and environment, there’s only one way to go: green!

Here is the final result. A logo in its two versions that summarizes what we are.

The new look and feel of our website

Now that we have the new logo and visual identity, we needed a website to match. The task at hand was to create a user-friendly site that easily explained how we could help software developersconnect their applications to buildings, through our API. Our web developer Murilo Boareto Delafrate made it happen.

He created a modern, simple layout that guides the user from the home page to the purchase. The use of illustrations was key to explain our process.

Visit our website and discover the new features our platform has to offer if you like what you see and feel our services can be a good fit for your project create an account or simply contact us. We want to hear from you!

For our first anniversary as Wattsense, we discussed with CEO and Founder Louis Vermorel the next steps on the roadmap our mini-pivot into a new market, upcoming features, services and the team that is making it happen.

Find out how they are helping Wattsense reduce global energy waste by changing the building management sector. At Wattsense we genuinely believe that the most significant technology at hand today for the environment