As Vestel; we were pleased to be among the main sponsors of the Marketing Summit 2016, which brings together the world's best marketing thinkers with thousands of participants.

MCT's annual Marketing Summit is an important reference point in the sector with the participation of important guests. We are pleased to support you as a Main Knowledge Sponsor in the Summit.

The Marketing Summit 2016, in which the world's greatest marketing ideas are analyzed, added value and multi-value projects are shared, gave an unforgettable experience to all participants.

i marketingMarketing Summit 2018 / May 8 - 9, 2018 UNIQ Istanbul

We are in the midst of a revolution. The internet, social media, and mobile technologies have transformed how customers interact with brands and how companies market their products and services. It has transformed products themselves, customer experiences, business models, and organisation structures. It has transformed markets, customer aspirations and how value is created.

Most significantly it is a mental shift. From marketing organisations built around brand managers, campaign schedules, paid-for advertising and distribution channels – to a world where the only limit it imagination and time – tweets are unlimited, Facebook pages are free, social influence is done by customers. Whilst the technologies are fascinating – VR helmets and data analytics – it is the mindset that makes the difference.

“i marketing” is the theme of this year’s MCT Marketing Summit in Istanbul. Turkey’s biggest and best marketing event will again be bringing together the cream of local marketers with the world’s leading marketing gurus. Digital is transforming every market, as well as the very essence of marketing. Not getting to grips with it, will leave you confused, and your brand irrelevant. This year’s summit will therefore be more important, interactive and inspiring than ever before …

“i marketing” takes your brand further and faster:

i is for ideas … Marketing is about big ideas, that connect with people in more relevant and realtime ways. Ideas about their lives, enabling them to achieve more. These ideas come from deep insight, building brands with more meaning, and then solving real problems for mutual benefit. Ideas spread through word of mouth, or tweets and likes, accelerated by social influencers and shared passions.

i is for innovation … Marketing is been shaken up in a digital world, no longer centred around products and campaigns, advertising and selling … it is about engaging people in new ways, with new channels, and new incentives, creating business models that generate revenues in new ways. All marketing is digital, it is how it harnesses the power of data and technology to succeed more creatively.

i is for identity … Marketing gives people a richer identity, about who they are, what they believe and aspire to be. Brands are a reflection of customers not companies, communities and causes. Markets are increasingly fragmented, tribal and turbulent. Millennials add a new wave expectation and desire. Customer-centric marketing is all about you – on your terms, what and how, when and where you want it.

i is for imagination … Marketing brings new solutions to life through new technologies, co-created or customised with customers, brought to life through virtual and augmented reality, delivered in anticipation of needs by using big data to surprise and inspire people. Marketing can sometimes be accused of selling you what you don’t need, but it is also the platform for exploring possibilities, and a better life.

i for inspiration ... Marketing is open to inspiration. It’s structure exploits every structure and keeps track of new thins; thanks to such structure, it is innovative. In fact, everything and every object that we see and experience is like a magic that inspires marketing... as long as a magician to do that magic meets it…

i is for impact … Marketing is the driving force of profitable growth, turning ideas into innovation, solutions into sales, futures into financial success. In a world where customers trust each other more than companies, it is networks that drive success – networks of partners, networks of customers, networks of participants. Time to market is accelerated, old decision processes are disrupted, impact can be instant.

i is for technology … Marketing is digital in everything it does. Digital is more than an app, a website, a fan page or a headset. Digital is about harnessing the power of data and networks to transform markets, and the relationship with and between customers. Whilst routine activities are automated and accelerated, technology gives marketers the opportunity to dream, to dare and to of further than ever before.

MAIN SESSIONS

Peter Fisk

Peter Fisk is a global thought leader in strategy, innovation and marketing. He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands.

Ryan Holiday

Ryan HolidayAuthor & Media Strategist

With bestsellers like The Daily Stoic and Ego Is the Enemy, RYAN Holiday is a motivational speaker on everyone’s mind. The New York Times calls him “a sought-after guru to NFL coaches, Olympians, hip-hop stars and Silicon Valley entrepreneurs.” And in his latest book, Perennial Seller, he proves once again why he’s a marketing maverick—explaining how to create products that actually stand the test of time.

Tom Goodwin

Tom GoodwinAuthor & Vice President, Head of Innovation / Zenith USA

Tom Goodwin’s main role is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible.

Antonella Mei-Pochtler

The Boston Consulting Group Senior Advisor Dr. Antonella Mei-Pochtler has held many different leadership positions within The Boston Consulting Group. She was head of the Consumer Goods practice in Germany from 1990 to 1997. She opened BCG’s Vienna office in 1997. From 2005 to 2013, she headed the firm’s European and then global marketing function. She was a member of the global Executive Committee from 2006 to 2010 and the global leader of the media department from 2011 to 2015. Antonella received Lifetime Achievement Award at Consulting Magazine’s Women Leaders in Consulting Awards in 2013. She was also named one of Top 25 Consultants by the magazine in 2008.

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