Unlike other inferior whey protein formulas that use heat, harsh acids, and salt, a superior cold-pressed microfiltration process is used to produce the ultra-pure whey protein isolate found in every scoop of Platinum 100% Whey. The whey protein isolate in Platinum 100% Whey is so pure, that the formula mixes instantly in a shaker cup or even in a glass using a spoon. And just as important as quality and purity of the whey protein in Platinum 100% Whey is itŐs taste. We conducted third-party taste tests on real consumers to help us formulate a first-in-class taste profile thatŐs second to none.