Motorola Atrix: The smartphone has evolved

By Andrew VolardMay 6, 2011

Many of our customers now demand a lot from their smartphones. They’re now used as constant companions serving up video, the mobile web, email, games, music – and doing many of these things simultaneously.

To cater to the crowd who want more from their mobile, we’ve partnered with Motorola to bring out a smartphone with the computing power once reserved for PCs.

The Motorola ATRIX, which launches exclusively on the Next G® network on June 7, is our first dual-core smartphone. The use of a dual-core processor (each core running at 1 GHz, delivering up to 2GHz of processing power) means customers can enjoy games at high frame rates, play back HD video more smoothly, enjoy fast mobile web browsing and multitask without things seriously slowing down.
ATRIX also features another first. It sports the world’s first quarter-HD (qHD) screen on a smartphone which provides a picture resolution equivalent to one-quarter of a full HD 1080p frame. In short, it looks very sharp and crisp.

Another cool feature is the biometric fingerprint scanner which provides additional security and a convenient way to unlock the phone

Accessories blur the boundaries

Motorola has equipped ATRIX with some clever software (called the webtop application) that is capable of transforming the smartphone – when connected to some innovative accessories – into a laptop or a media centre equivalent.

The Motorola Lapdock accessory ($449 RRP) features an 11.6-inch screen, a full keyboard, a track pad and stereo speakers. It includes a battery that delivers up to eight hours of battery life, and weighs just 1.1kg.

Meanwhile, the Motorola HD Multimedia Dock ($129 RRP) has three USB ports and an HDMI port enabling connections to a keyboard, mouse, speakers and HDMI-compatible monitor for working at your desk or office, or to an HDMI-compatible television and home theatre audio system for interacting with content and enjoying video, music, games and more.

Both are available to order from Telstra Stores.

Business appeal

The ATRIX runs business essentials such as Active Sync email, calendar and address book. Small business people may also find the lapdok accessory appealing too. In particular, those who want part-time laptop-like capabilities when visiting customers or working between meetings.

Key features and specifications of Motorola ATRIX:

A 1GHz dual-core processor capable of opening web pages twice as fast as most other smartphones, rendering games and displaying HD video faster on big-screen TVs

A full 1GB of RAM for twice the RAM of most smartphones to deliver effortless multitasking such as watching a movie while sending and receiving email

Runs Android™ 2.2 with access to more than 150,000 apps in Android Market™

The world’s first qHD display for a smartphone, offering high resolution and 24-bit colour, making it easier to read both indoors and outdoors

Mobile Hotspot which can connect up to five Wi-Fi enabled devices, creating a mobile hub of productivity.

Under 11mm thin with an extra-large 1930mAh battery for extended talk time and use time

Pricing & availability
Motorola ATRIX will be available in Australia from 7 June 2011.

It can be purchased on Telstra’s new Freedom® Connect Plans including on the $59 Freedom® Connect Plan with a mobile repayment option of $20 per month, after using an included MRO Bonus (min cost is $1,896 over 24 months). This plan includes $550 worth of eligible calls, unlimited standard national text and 1.5GB of data to use in Australia each month.

Andrew and his team are responsible for the ranging, lifecycle management and profitability of Telstra's devices range. Previously Managing Director of Motorola's handset business unit in ANZ, Andrew has extensive experience in Sales, Marketing, Product Management and Customer Service at a regional level in the telecommunications industry. Andrew holds a Master of Arts in Virtual Communications and previously held the executive position of Vice-Chair of AMTA.