Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine.

“The Invincibles gave us an opportunity to tell a story that could live beyond the confines of a traditional TV commercial,” stated Creative Director Laurence O’Byrne “But even though it’s not TV, the same principles apply – find the idea, and craft it into something special.”