For its Business Performance Management initiative,
Mercury Interactive made a smart choice Quovera.

Business
objectives:

Creation of a "customer
master;" a unified view of the customer integrating
data from Lawson, Seibel and Broadvision applications

Development of a single interface
for all customer activities - a basic requirement
of 1-1 marketing and CRM

The Mercury Interactive project
required understanding the business requirements of
various functional groups (finance, sales, marketing,
support), development of enterprise architecture and
data model, a phased implementation plan (with each
phase no longer than 10-12 weeks) and then physical
installation and implementation of NT Servers, Oracle
database and Cognos analytical tools (IWR and PowerPlay).

As
a result of the result of the Quovera solution, Mercury
Interactive has:

Integrated, accurate and consistent
data across its enterprise

Up-to-date visibility of customer
activities

Developed web enabled, on-line
customer-related analytics

Improved profitability and increased
revenues per customer and by product