Ecommerce Weekly Issue #1

As we enter 2017, like most of you, I sat down to start planning for new goals and projects. Ecommerce Weekly is very affectionately the beginnings of a project for me in 2017. Every week, I scour the internet looking for the best content that makes me pause and bookmark for later reference. And it dawned on me…

Instead of keeping this in my vault, I decided “Why not share this with everyone?”

I hope Ecommerce Weekly becomes a resource you can use regardless if you’re thinking about starting a new ecommerce project this year, or trying to expand your ecommerce site.

If you haven’t heard of SumoMe, it’s a suite of tools to help grow your audience and email list amongst other things. They put together an awesome list of things to get initial traction. I saved this list and intend to use it for me to grow Ecommerce Weekly. Some of the items are obvious, but some are new and interesting to try. Give it a shot!

Instagram Marketing for e-commerce in 2017 explained in 6 simple bite-sized steps. It doesn’t matter if you are already an Instagram expert, or just starting out. These are the basic building blocks of Instagram marketing that will help your store and presence grow in 2017.

Ok, this is often overlooked by ecommerce merchants. The category pages and the photos that are used to represent them! Some of us have dozens of category pages and they really need the attention and improvement since they are the entry-point to your product pages.

How do you take advantage of “micro moments” as they occur? Create super focused products that are specific to an opportunistic moment. This post from Shopify’s blog helps you identify and validate if they are feasible.

With only 16% of top eCommerce sites having “reasonably good” product filtering, there’s a lot of room for improvement. Here’s where to start. Take a look at these case studies to see if your ecommerce store’s product filtering tool can be improved.

If you’ve never heard of SEMrush, I would recommend you rush on over there. The website manages the complicated facets of spying on your competitors and understanding what they’re doing right and wrong. This comes in play for all ecommerce sites to research keywords, referral links, and other elements to benchmark yourself against your competitors.

That’s all for this week and thank you for checking out this week’s list.

If this resource was helpful, please share it with your friends.

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