Loving your feet

Toffeln approached Absolute to reposition and rebrand their ergonomic shoe brand aimed at hard-working healthcare workers. After intensive consumer research we gave the foot well-being specialists and advocates of comfort, Toffeln, a visual identity which gives nurses, surgeons and doctors a sense of what they stand for.
A conversational and approachable tone-of-voice, focused on feel good feet, coupled with a colourful palette and playful typographic style, we delivered a brand unlike any of their competitors. We also placed real healthcare staff at the forefront of the brand to celebrate the ambassadors who truly believe in the product, to help build trust with the audience.