I feel your pain.
You work in an interesting industry. Perhaps the industrial manufacturing or industrial safety fields.
And on top of that, you have an amazing product. Why, if companies bought it, it could give them a great return on their investment. It might have the potential to change, even save, people's lives.
I hear you.
If that sucker sold, it would devastate you. You might get employee of the month. Pats on the back and other accolades would abound. Even worse, you might get a raise!
Who needs that kind of pressure, … [Read more...]

But, I had a feeling someone was at the door.
Must have been someone there because the cat was peeking through the mail slot, howling like a banshee.
By the time I got there, though, they were gone. I think I saw someone strolling around the corner. Sometimes they leave a door hanger. But often, the only thing I see is their footprints in the lawn.
So, I have no idea who they were or what they wanted. I'm not too worried about it. They probably didn't have anything I needed anyway.
But, if my house was a B2B website, I'd be … [Read more...]

Compare these two web copy samples.
Example #1
When constructing advertorial messaging for business-to-business clientele, both for the printed medium and the widely accessible digital forum of the internet, I have found it expedient and obligatory (to wit, more operative) to craft verbal rhetoric that elicits an emotive response, buttressed by the explanatory rationale, which, by its inclusion, allows the corporate purchaser to justify the procurement of said items to the powers that be. Furthermore, the verbiage employed should coincide … [Read more...]

Robots.
He told me he wanted me to write … for robots!
The puzzled look on my face gave me away. He smiled and sat down, leaning back in his chair as he tossed his black hat onto the rack.
"You need to write so that the search bots can find the website and index it."
“Say, what?”
“Google sends out these robot spiders. When they find our content, they'll crawl it. And the site will creep quickly to the first search page."
Now, that sounded downright disturbing. But, trying to save myself, I responded,
"Oh, … [Read more...]

I recently attended a four-day Web Copy Intensive seminar in Austin, Texas.
The roster of speakers read like a Who's Who in the field of web copy and marketing. The topics ranged from content marketing to landing pages to lead generation and email auto-responders.
In all, seven different aspects of online copy and marketing were extensively covered. I was there because even this old dog can learn new tricks. A B2B copywriter that doesn't keep up with new information and techniques is treading water. Eventually, he'll tire out and, well, … [Read more...]

Schedule a 30-Minute Discovery Call (for new clients, new projects)

Featured B2B Content Type

When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study.
Why?
I've often said that while everybody wants to be Number One...
few want to be "first."
At least, not when it comes to purchasing a new, … Read on!

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.