Not Your Father’s Tune-In — Part 5

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What is the shifting media mix for theatrical motion pictures? Although there were some striking shifts from first half 2104 to first half 2015, 77% of the money is still in television, down from 80% in 2014. Under this seemingly steady surface, the small magazine spend increased +70% while newspapers declined -67%, digital grew +22%, out-of-home declined -19% and radio shrank -13%. In fact the total motion picture category cut back spending -13% across all media types combined.

Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more