The presentation includes 5 steps to effective brand building:

1) Assess the blogosphere or the landscape. Who are your competitors? What are people already doing? What works? What doesn’t?2) Determine your Audience – Who are you trying to reach? What are they interested in? Where can you find them?3) Define your brand – Where do you fit in? What is your unique positioning? How will you be different? What does your brand stand for?4) Bring your brand to life – Execute against the desired position/look/feel/character that you want to build for your brand.5) Brand building Principles – Clear Positioning, Single-Mindedness (don’t be afraid to be niche), Consistency and Personality.

Marketing Your Blog

The second half focused on Marketing your Blog. How to build an audience for your blog – the focus wasn’t on quick traffic – more about creating a sustainable audience and community.

No. You are in the business of what you actually do…. designing sneakers, selling soap or offering accounting services. Whatever business your in, that is what you actually do. Unless you are in the business of …