Nielsen

Nielsen operates as an information and measurement company. The Company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch and listen. Its Buy segment provides data on retail measurement services, such as market share and competitive sales volumes, insights into distribution, pricing, merchandising and promotion. Nielsen's Watch segment provides viewership and listening data, as well as analytics, primarily to the media and advertising industries for television, radio, digital and mobile viewing, and listening platforms.

The TV-advertising industry is wrestling with a massive challenge: how to measure the audience for its shows on digital platforms.
Incumbent researcher Nielsen has been working toward a solution, but many network executives are dissatisfied. As more consumers watch shows on devices other than tel…