Millennials have become the most significant consumer segment currently in times to come. These decision makers grew up in digital age, internet is like air and they are always connected to friends, so much so that these interactions have become a pivotal part of their decision making. These are digital natives.

Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.

Enter content marketing.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

iBeacon, a micro-location technology based on BLE (Bluetooth Low Energy), can revolutionize the way one physically interacts with brands and products.
Scenarios include available parking spots messaging your phone as one drives by, or setting up beacons at home, so a smartphone could automatically turn on the lights at arrival, or trigger other appliances based on a personalized set up. It could even notify someone else.

The Brand Advocacy Index, recently launched by The Boston Consulting Group, can help marketing executives realizing their efforts on driving word of mouth, on identifying the identities and motivations of advocates, and on determining the rational and emotional factors that motivate consumers and non-consumers to recommend a brand.