By Jonathan Jirjis on Jan 04, 2017

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The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards.
While some agencies and clients aim to have the most memorable spot in the Super Bowl, the crew at Saatchi & Saatchi and P&G wouldn’t settle until they took over the whole show. “It’s a Tide Ad” wasn’t just win the fans’ hearts during the game, it also won six Gold Pencils at this year’s One Show. Saatchi’s Paul Bichler shares how the entire multifaceted campaign came to be.

The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards.
What started as an internal project to celebrate Equal Pay Day became “Ask For A Raise”, the Cindy Gallop-powered chatbot created by R/GA that won the Social Influencer Marketing Best of Discipline award at this this One Show. Listen as R/GA’s Alaina Andreozzi explains the challenges to bring the idea to life, and the impressive buzz their efforts created.