Sri Lanka Parliamentary Election 2015: How did Social Media make a difference?

4 September 2015 — Nalaka Gunawardene

A Popular Election Meme created by Hashtag Generation, Sri Lanka

“Every citizen – including activists and academics — can play a part in shaping the future of our democracy. In this, technology is not the only key driver; what matters even more is the strategic use of our imagination and determination.

“We may not yet have all the detailed answers of our digital future, but one thing is clear. In 2015, we the people of Sri Lanka embarked on a progressive digitalization of our politics and governance.

“It is going to be a bumpy road – be forewarned — but there is no turning back.”

Since then, things have evolved further. In this essay, I look at how the Elections Commission, political parties, election candidates, civil society advocacy groups and individual cyber activists have used various social media tools and platforms in the run-up to, during and immediately after the Parliamentary Election.