Worldwide Business with kathy ireland®: See How MatchCraft is Providing Companies With a Way to Effectively Market Their Businesses, Even in a Competitive Field.

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Los Angeles, CA – September 26, 2017 — Worldwide Business with kathy ireland® announces an exclusive interview featuring MatchCraft. Kathy begins by explaining how businesses today invest millions in online marketing/advertising campaigns aimed at capturing their customers’ attention. The problem is many of these businesses don’t know if their marketing efforts are yielding enough return to be worth their investment. Chief Executive Officer of MatchCraft Sandy Lohr explains how her company is working to ensure this common advertising problem is solved, along with other issues.

The complex nature of the advertising market makes it difficult for businesses to figure out how to stay on top of their advertising campaigns. Companies struggle to tap into the various platforms available, such as the many social media options. Not only do they not know what to do when it comes to advertising but they don’t know if that advertising is working either.

How MatchCraft is Addressing These Common Issues by Providing Actionable Insight to Companies:

“MatchCraft provides companies with a best-in-class marketing platform. The platform is unlike other marketing technology in that it helps businesses organize and effectively manage their campaigns, regardless of size. This unique feature of MatchCraft is why we are happy to feature this company on the show. We can’t wait to share more about this amazing company with our viewers.” Vice President of Programming JL Haber

The Technical Way MatchCraft Works:

The platform utilizes real-time bidding algorithms that effectively give ROI feedback to businesses. They also measure success through more than mere clicks, they require calls, conversions, and customers through the door before a campaign is deemed effective. The team of account and performance managers at MatchCraft keep a careful eye on each and every campaign, making any adjustments necessary to ensure consistent tangible results for every business.