Neowin News Feed for: Brandinghttp://www.neowin.net/news/rss/branding/
Neowin News Feed for: Brandingen-usNeowin Ignition Newseditor@neowin.netdevelopers@neowin.net5Neowinhttp://www.neowin.net/images/pegasus/icon.pnghttp://www.neowin.net
EE is finally killing off the Orange and T-Mobile brands in the UKhttp://www.neowin.net/news/ee-is-finally-killing-off-the-orange-and-t-mobile-brands-in-the-uk
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2015/02/ee-ftw_medium.jpg" alt="" /></div>Two of the most enduring brands in the UK mobile market are being phased out from today, as EE is killing off T-Mobile and Orange to focus on selling its 4G services to new and existing customers. <a href="http://www.neowin.net/news/ee-is-finally-killing-off-the-orange-and-t-mobile-brands-in-the-uk">Read more...</a>Andy WeirMon, 02 Feb 2015 20:05:12 +0000http://www.neowin.net/news/ee-is-finally-killing-off-the-orange-and-t-mobile-brands-in-the-ukhttp://www.neowin.net/images/uploaded/2015/02/ee-ftw_story.jpgNokia is "up to something", posts image of a black box with its logohttp://www.neowin.net/news/nokia-is-up-to-something-posts-image-of-a-black-box-with-its-logo
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/11/nokia-black-box_medium.jpg" alt="" /></div>Amid recent speculation over the licensing of its brand, Nokia has now said it's "up to something", posting a mysterious image showing a black box with the Nokia logo, along with tomorrow's date. <a href="http://www.neowin.net/news/nokia-is-up-to-something-posts-image-of-a-black-box-with-its-logo">Read more...</a>Andy WeirMon, 17 Nov 2014 15:20:01 +0000http://www.neowin.net/news/nokia-is-up-to-something-posts-image-of-a-black-box-with-its-logohttp://www.neowin.net/images/uploaded/2014/11/nokia-black-box_story.jpgImages of supposed Lumia 535 leak in Chinahttp://www.neowin.net/news/images-of-supposed-lumia-535-leak-in-china
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/11/1_lumia-535-leak-back_medium.jpg" alt="" /></div>Just a couple of days ago, the first pictures and specifications of the first Microsoft branded phone were revealed. The supposed entry-level smartphone is set to be announced this Tuesday. <a href="http://www.neowin.net/news/images-of-supposed-lumia-535-leak-in-china">Read more...</a>Usama JawadSat, 08 Nov 2014 08:46:01 +0000http://www.neowin.net/news/images-of-supposed-lumia-535-leak-in-chinahttp://www.neowin.net/images/uploaded/2014/11/1_lumia-535-leak-back_story.jpgSpecs of Microsoft Lumia RM 1090 leakedhttp://www.neowin.net/news/specs-of-microsoft-lumia-rm-1090-leaked
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/11/microsoft-lumia-tenaa_medium.jpg" alt="" /></div>Yesterday,the first images of a RM 1090 Microsoft Lumia branded phone were leaked and now it looks like the specs have surfaced as well; this phone will be targeted at the low end of the spectrum. <a href="http://www.neowin.net/news/specs-of-microsoft-lumia-rm-1090-leaked">Read more...</a>Usama JawadTue, 04 Nov 2014 15:08:01 +0000http://www.neowin.net/news/specs-of-microsoft-lumia-rm-1090-leakedhttp://www.neowin.net/images/uploaded/2014/11/microsoft-lumia-tenaa_story.jpgNokia Lumia to become Microsoft Lumia 'in the coming days' http://www.neowin.net/news/nokia-lumia-to-become-microsoft-lumia-in-the-coming-days
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/10/nokia-logo-lumia_medium.jpg" alt="" /></div>The phasing out of the Nokia brand from Microsoft's device range looks set to kick up a gear, as the company begins the next stage in its transition from 'Nokia Lumia' to 'Microsoft Lumia' handsets. <a href="http://www.neowin.net/news/nokia-lumia-to-become-microsoft-lumia-in-the-coming-days">Read more...</a>Andy WeirTue, 21 Oct 2014 14:24:01 +0100http://www.neowin.net/news/nokia-lumia-to-become-microsoft-lumia-in-the-coming-dayshttp://www.neowin.net/images/uploaded/2014/10/nokia-logo-lumia_story.jpgWould you - or anyone - want to buy a Microsoft-branded phone?http://www.neowin.net/news/would-you---or-anyone---want-to-buy-a-microsoft-branded-phone
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/09/microsoft-logo-phone_medium.jpg" alt="" /></div>With the Nokia name disappearing from its handsets soon, Microsoft will be changing the way it brands its mobile devices. But would Microsoft-branded phones really appeal to potential buyers? <a href="http://www.neowin.net/news/would-you---or-anyone---want-to-buy-a-microsoft-branded-phone">Read more...</a>Andy WeirMon, 22 Sep 2014 19:48:01 +0100http://www.neowin.net/news/would-you---or-anyone---want-to-buy-a-microsoft-branded-phonehttp://www.neowin.net/images/uploaded/2014/09/microsoft-logo-phone_story.jpgMicrosoft launches its post-Nokia website for smartphoneshttp://www.neowin.net/news/microsoft-launches-its-post-nokia-website-for-smartphones
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/09/nokiasmartphone_medium.jpg" alt="" /></div>Microsoft appears ready to drop the Nokia brand from its mobile devices naming scheme, as the company launched a website called "Microsoft Devices" for phones made by the former Nokia unit. <a href="http://www.neowin.net/news/microsoft-launches-its-post-nokia-website-for-smartphones">Read more...</a>Anthony TosieThu, 18 Sep 2014 20:42:01 +0100http://www.neowin.net/news/microsoft-launches-its-post-nokia-website-for-smartphoneshttp://www.neowin.net/images/uploaded/2014/09/nokiasmartphone_story.jpgOfficial handset image shows new Windows Phone with 'Windows' brandinghttp://www.neowin.net/news/official-handset-image-shows-new-windows-phone-with-windows-branding
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/09/my-go-gofone-windows-phone-06_medium.jpg" alt="" /></div>After it emerged recently that Microsoft plans to drop its Windows Phone brand in the coming months, an official image for a new device shows the handset featuring the 'Windows' logo. <a href="http://www.neowin.net/news/official-handset-image-shows-new-windows-phone-with-windows-branding">Read more...</a>Andy WeirSun, 14 Sep 2014 17:52:01 +0100http://www.neowin.net/news/official-handset-image-shows-new-windows-phone-with-windows-brandinghttp://www.neowin.net/images/uploaded/2014/09/my-go-gofone-windows-phone-06_story.jpgNokia would like to remind you that it's not dead http://www.neowin.net/news/nokia-would-like-to-remind-you-that-its-not-dead
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/09/nokia-buried-shutterstock_medium.jpg" alt="" /></div>Some folks got a bit confused this week, believing that Microsoft's decision to drop the Nokia brand from its devices means the end of Nokia itself - but the company says it's "still very much alive". <a href="http://www.neowin.net/news/nokia-would-like-to-remind-you-that-its-not-dead">Read more...</a>Andy WeirFri, 12 Sep 2014 16:28:06 +0100http://www.neowin.net/news/nokia-would-like-to-remind-you-that-its-not-deadhttp://www.neowin.net/images/uploaded/2014/09/nokia-buried-shutterstock_story.jpgApple's Tim Cook refers to 'iWatch' in TV interview, fuelling speculation of name changehttp://www.neowin.net/news/apples-tim-cook-refers-to-iwatch-in-tv-interview-fuelling-speculation-of-name-change
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/2014/09/screen_shot_2014-09-09_at_3.08.01_pm_medium.jpg" alt="" /></div>Apple raised a few eyebrows by naming its wearable device the 'Apple Watch', but even its CEO has referred to it as the iWatch - a name that the company registered as a trademark in several countries. <a href="http://www.neowin.net/news/apples-tim-cook-refers-to-iwatch-in-tv-interview-fuelling-speculation-of-name-change">Read more...</a>Andy WeirWed, 10 Sep 2014 11:41:47 +0100http://www.neowin.net/news/apples-tim-cook-refers-to-iwatch-in-tv-interview-fuelling-speculation-of-name-changehttp://www.neowin.net/images/uploaded/2014/09/screen_shot_2014-09-09_at_3.08.01_pm_story.jpgLeaked document reveals branding implications for Microsoft's Nokia acquisitionhttp://www.neowin.net/news/leaked-document-reveals-branding-implications-for-microsofts-nokia-acquisition
<div style="float:left;margin-right:10px;"><img src="/images/news/logos/530577520Nokia.jpg" alt="" /></div>A leaked document offers some insights into the branding decisions behind Microsoft's acquisition of Nokia's devices and services business, although many questions still remain. <a href="http://www.neowin.net/news/leaked-document-reveals-branding-implications-for-microsofts-nokia-acquisition">Read more...</a>Andy WeirThu, 12 Jun 2014 03:52:11 +0100http://www.neowin.net/news/leaked-document-reveals-branding-implications-for-microsofts-nokia-acquisition/images/news/logos/530577520Nokia.jpgiEditorial: 'One' more criticism of 'S-branding' technologyhttp://www.neowin.net/news/ieditorial-one-more-criticism-of-s-branding-technology
<div style="float:left;margin-right:10px;"><img src="/images/news/logos/1231519620logos.png" alt="" /></div>The way phones, tablets, software and services are branded is becoming confusing and at times cliché. Why is it so difficult to name a product, and what is the obsession with the letter 'i'? <a href="http://www.neowin.net/news/ieditorial-one-more-criticism-of-s-branding-technology">Read more...</a>Nathan LiuWed, 29 Jan 2014 08:46:30 +0000http://www.neowin.net/news/ieditorial-one-more-criticism-of-s-branding-technology/images/news/logos/1231519620logos.pngSkydrive will not be rebranded as ‘New Drive'http://www.neowin.net/news/no-skydrive-will-not-be-rebranded-as-new-drive
<div style="float:left;margin-right:10px;"><img src="/images/news/logos/1572982481skydrive-logo-new.png" alt="" /></div>The upcoming rebranding of SkyDrive will likely happen in the near future and the name ‘New Drive' has been floating around the web but this will not be the name of the service. <a href="http://www.neowin.net/news/no-skydrive-will-not-be-rebranded-as-new-drive">Read more...</a>Brad SamsFri, 22 Nov 2013 21:24:37 +0000http://www.neowin.net/news/no-skydrive-will-not-be-rebranded-as-new-drive/images/news/logos/1572982481skydrive-logo-new.pngMicrosoft drops 'RT' from name of original Surface tablethttp://www.neowin.net/news/microsoft-drops-rt-from-name-of-original-surface-tablet
<div style="float:left;margin-right:10px;"><img src="/images/news/logos/1694279376surfacead.jpg" alt="" /></div>Microsoft has dropped the "RT" from the name of the original Surface tablet on its official website although, as with its last Surface rebranding, it didn't formally announce the changes. <a href="http://www.neowin.net/news/microsoft-drops-rt-from-name-of-original-surface-tablet">Read more...</a>Anthony TosieWed, 23 Oct 2013 04:14:49 +0100http://www.neowin.net/news/microsoft-drops-rt-from-name-of-original-surface-tablet/images/news/logos/1694279376surfacead.jpgMicrosoft's "Reinvented Around You" video shows the branding strategy for WP8http://www.neowin.net/news/microsofts-reinvented-around-you-video-shows-the-branding-strategy-for-wp8
<div style="float:left;margin-right:10px;"><img src="/images/news/logos/1730171115news-logo-windows-phone-8.png" alt="" /></div>A video that was shown off during the Windows Phone 8 keynote has been put up on YouTube that shows the company's branding strategy that it will use to sell Windows Phone 8 to consumers. <a href="http://www.neowin.net/news/microsofts-reinvented-around-you-video-shows-the-branding-strategy-for-wp8">Read more...</a>Brad SamsMon, 29 Oct 2012 20:45:17 +0000http://www.neowin.net/news/microsofts-reinvented-around-you-video-shows-the-branding-strategy-for-wp8/images/news/logos/1730171115news-logo-windows-phone-8.pngRussian Orthodox Christians declare Apple logo ‘anti-Christian', replace it with crosshttp://www.neowin.net/news/russian-orthodox-christians-declare-apple-logo-anti-christian-replace-it-with-cross
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/apple-divine-imac_thumb.png_thumb.jpg" alt="" /></div>Ultra-conservative Russian Orthodox Christians have taken offence over Apple's logo, believing it to be anti-Christian, and replacing the bitten fruit symbol on the company's products with a crucifix. <a href="http://www.neowin.net/news/russian-orthodox-christians-declare-apple-logo-anti-christian-replace-it-with-cross">Read more...</a>Andy WeirSun, 14 Oct 2012 17:25:59 +0100http://www.neowin.net/news/russian-orthodox-christians-declare-apple-logo-anti-christian-replace-it-with-crosshttp://www.neowin.net/images/uploaded/apple-divine-imac.pngZune branding is dead but the dream is still alivehttp://www.neowin.net/news/zune-branding-is-dead-but-the-dream-is-still-alive
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/screen shot 2012-06-04 at 7.26.05 pm_thumb.png_thumb.jpg" alt="" /></div>Amid all of the excitement today surrounding Microsoft's E3 announcement, one service did not come out on the other-side fair so well. The Zune branding is now confirmed dead but the spirit lives on. <a href="http://www.neowin.net/news/zune-branding-is-dead-but-the-dream-is-still-alive">Read more...</a>Brad SamsTue, 05 Jun 2012 00:27:03 +0100http://www.neowin.net/news/zune-branding-is-dead-but-the-dream-is-still-alivehttp://www.neowin.net/images/uploaded/screen shot 2012-06-04 at 7.26.05 pm.pngMicrosoft says Zune services are not being killedhttp://www.neowin.net/news/microsoft-says-zune-branding-is-not-being-killed
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/Zune_facebook_thumb.png_thumb.jpg" alt="" /></div>Earlier today it was reported that Microsoft was going to be killing off the Zune branding. This information detailed out that Microsoft was going to blend the Zune branding into other services and eventually kill... <a href="http://www.neowin.net/news/microsoft-says-zune-branding-is-not-being-killed">Read more...</a>Brad SamsWed, 16 Feb 2011 01:39:29 +0000http://www.neowin.net/news/microsoft-says-zune-branding-is-not-being-killedhttp://www.neowin.net/images/uploaded/Zune_facebook.pngMicrosoft looking to kill off Zune brandinghttp://www.neowin.net/news/microsoft-looking-to-kill-off-zune-branding
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/zune-tattoo_thumb.jpg_thumb.jpg" alt="" /></div>The big news over the past few days has been the partnership between Microsoft and Nokia. With Nokia given exclusive rights to further customize the platform and the ability to make great hardware, the partnership... <a href="http://www.neowin.net/news/microsoft-looking-to-kill-off-zune-branding">Read more...</a>Brad SamsTue, 15 Feb 2011 14:36:42 +0000http://www.neowin.net/news/microsoft-looking-to-kill-off-zune-brandinghttp://www.neowin.net/images/uploaded/zune-tattoo.jpgAMD kills off the ATI brand namehttp://www.neowin.net/news/amd-kills-off-the-ati-brand-name
<div style="float:left;margin-right:10px;"><img src="http://www.neowin.net/images/uploaded/atiamd_thumb.jpg_thumb.jpg" alt="" /></div>It wasn’t too long ago that AMD dropped a boat load of cash and stock to purchase ATI in one of the largest mergers in recent times. The $5.4 billion dollar investment, fortunately for AMD,... <a href="http://www.neowin.net/news/amd-kills-off-the-ati-brand-name">Read more...</a>Brad SamsMon, 30 Aug 2010 14:24:28 +0100http://www.neowin.net/news/amd-kills-off-the-ati-brand-namehttp://www.neowin.net/images/uploaded/atiamd.jpgIntel explains new Core i3, i5 and i7 CPU brandinghttp://www.neowin.net/news/intel-clarifies-new-core-i3-i5-and-i7-cpu-branding
<div style="float:left;margin-right:10px;"><img src="/images/news/logos/728627821in.jpg" alt="" /></div>On Wednesday, Intel posted a statement on their website explaining how their branding will look in the future; as CNET reports, the hardware company will be splitting their Core CPU range into three categories: i3,... <a href="http://www.neowin.net/news/intel-clarifies-new-core-i3-i5-and-i7-cpu-branding">Read more...</a>Sam SymonsSat, 20 Jun 2009 00:25:47 +0100http://www.neowin.net/news/intel-clarifies-new-core-i3-i5-and-i7-cpu-branding/images/news/logos/728627821in.jpgAMD Expands Upcoming Processor Brandinghttp://www.neowin.net/news/amd-expands-upcoming-processor-branding
<div style="float:left;margin-right:10px;"><img src="" alt="" /></div>With the launch of Advanced Micro Devices Incorporated's Athlon X2 BE-2350 and 2300 processors on June 5th, AMD will debut its new naming scheme for its product lineup. The new naming scheme designates the first... <a href="http://www.neowin.net/news/amd-expands-upcoming-processor-branding">Read more...</a>Mon, 04 Jun 2007 20:57:12 +0100http://www.neowin.net/news/amd-expands-upcoming-processor-brandingMSN Soapbox Public Beta Launched, No Live Brandinghttp://www.neowin.net/news/msn-soapbox-public-beta-launched-no-live-branding
<div style="float:left;margin-right:10px;"><img src="" alt="" /></div>The Live branding at Microsoft seems to be under-going some drastic changes with the launch of MSN Soapbox, previously branded Live Soapbox, that along with the LiveSide news announcement yesterday on MSN Shopping (previously Windows... <a href="http://www.neowin.net/news/msn-soapbox-public-beta-launched-no-live-branding">Read more...</a>Steven ParkerTue, 20 Feb 2007 10:39:32 +0000http://www.neowin.net/news/msn-soapbox-public-beta-launched-no-live-brandingATI Branding Takes a Back Seat at AMDhttp://www.neowin.net/news/ati-branding-takes-a-back-seat-at-amd
<div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Thanks to a sharp eyed Neowin reader who spotted this press release on AMD.com we can end the speculation on the future of ATI as a brand (or not). The ATI website now redirects to... <a href="http://www.neowin.net/news/ati-branding-takes-a-back-seat-at-amd">Read more...</a>Steven ParkerWed, 25 Oct 2006 15:40:03 +0100http://www.neowin.net/news/ati-branding-takes-a-back-seat-at-amdMicrosoft To Announce Office 12 Branding Feb 16thhttp://www.neowin.net/news/microsoft-to-announce-office-12-branding-feb-16th
<div style="float:left;margin-right:10px;"><img src="" alt="" /></div>On February 16, Microsoft will be disclosing the Office "12" SKU line-up, product branding, and some directional pricing information to the press. The February 16 date is a press-focused... <a href="http://www.neowin.net/news/microsoft-to-announce-office-12-branding-feb-16th">Read more...</a>Neowin StaffMon, 13 Feb 2006 17:40:48 +0000http://www.neowin.net/news/microsoft-to-announce-office-12-branding-feb-16thMicrosoft Reveals Internet Explorer 7 Brandinghttp://www.neowin.net/news/microsoft-reveals-internet-explorer-7-branding
<div style="float:left;margin-right:10px;"><img src="" alt="" /></div>We just received word that Microsoft has updated their Internet Explorer 7 browser graphics: "Hopefully, by now you've seen from our posts that there are a lot of new features and work... <a href="http://www.neowin.net/news/microsoft-reveals-internet-explorer-7-branding">Read more...</a>Sat, 13 Aug 2005 02:50:24 +0100http://www.neowin.net/news/microsoft-reveals-internet-explorer-7-brandingIntel to Use Different Branding for Chips with Security Capshttp://www.neowin.net/news/intel-to-use-different-branding-for-chips-with-security-caps
<div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Intel announced today that it will be adding the letter "j" to the model number on its processors that features security enhancements. The processor in question are all Pentium 4, Pentium M and Celeron... <a href="http://www.neowin.net/news/intel-to-use-different-branding-for-chips-with-security-caps">Read more...</a>Tue, 13 Jul 2004 15:53:30 +0100http://www.neowin.net/news/intel-to-use-different-branding-for-chips-with-security-capsIntel Celeron "Prescott" Processors to Get New Brandinghttp://www.neowin.net/news/intel-celeron-prescott-processors-to-get-new-branding
<div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Intel will rename its Celeron chips produced using 90nm process technology launching this June. The main idea of the action is to help customers to distinguish between various value chips. All Celeron processors... <a href="http://www.neowin.net/news/intel-celeron-prescott-processors-to-get-new-branding">Read more...</a>Sun, 18 Apr 2004 13:51:58 +0100http://www.neowin.net/news/intel-celeron-prescott-processors-to-get-new-brandingIntel mulls branding for handheld chipshttp://www.neowin.net/news/intel-mulls-branding-for-handheld-chips
<div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Chipmaking giant Intel is considering the creation of a separate consumer brand for processors used in portable devices as it battles Motorola for market and mind share. The core architecture of Intel's handheld processors is... <a href="http://www.neowin.net/news/intel-mulls-branding-for-handheld-chips">Read more...</a>Daniel FleshbourneMon, 09 Jun 2003 18:15:41 +0100http://www.neowin.net/news/intel-mulls-branding-for-handheld-chips