BIOGEN

Cambridge, MA, Research Triangle Park, NC, and Global Locations

Global Signage Standards & Branding

In March of 2015, Biogen Idec became Biogen. Working with the new identity palette and 2D (print) logo design, omloop developed a comprehensive exterior signage and facility branding system that was fast-track design-engineered and implemented for two major corporate campuses in the US, one campus in Denmark, and 28 global office locations. The 2D logo was translated with 3D printing technology into sculptural signage, including internally illuminated versions. Major site identification monuments have solar-powered internal illumination, modular construction and recyclable materials, making for a highly sustainable signage system.