BOMA vision: Do good, feel good, look good. BOMA Mission: As a jewelry company we create to make all women look good and feel good. But equally important is our responsibility to do good for our customers, our workers and the environment. Our mission is to be the leader in ethical silver through our long term commitment to our makers and artisans, our transparency in how we do things and open communication with our customers to continually do good for all. Boma is committed to being a leader in ethical silver.