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Selfies with stars big at Cannes ad fest

Cannes, France -- Selfies and selfishness were two of the big trends at this year's Cannes Lions Festival of Creativity. Selfishness was the theme of a big-winning holiday campaign for UK retailer Harvey

Cannes, France -- Selfies and selfishness were two big themes at this year's Cannes Lions International Festival of Creativity.

Selfishness was the subject of a big-winning holiday campaign for UK retailer Harvey Nichols. The retailer's ads, which focuses on people who buy their loved ones inexpensive gifts so they can spend more on themselves, won four Grand Prix awards.

And at a swanky fete put on by Clear Channel and MediaLink, Courtney Love took a selfie of herself and party entertainer Mariah Carey, then posted it on Twitter.

Selfies also garnered the attention of the festival judges. The innovation jury praised the technology and creativity behind the giant 3D selfies on display at the "Megafaces Pavillon" Sochi Olympics, and awarded that effort -- from wireless marketer MegaFon -- the Grand Prix in the innovation category. People who agreed to have their images scanned in a photo booth from MegaFon then had their faces magnified about 3,500 times in the Mount Rushmore-like display.

Ellen DeGeneres' selfie with top movie stars at the Oscars took the Twitter world by storm.(Photo: Ellen DeGeneres via Twitter)

Another well-known selfie stunt nabbed a silver Lion in the media category.

Oscar sponsor Samsung was honored for its involvement in capturing the celebrity-filled selfie that went viral after Ellen DeGeneres handed her Galaxy Note 3 to actor Bradley Cooper for a group shot. He snapped a selfie with stars including Julia Roberts, Meryl Streep and Brad Pitt, Then DeGeneres tweeted that out, saying "If only Bradley's arm was longer. Best photo ever. #oscars." Millions of people then retweeted that post.