"The idea behind the video is how an obsession, good or bad, can easily end up controlling you," says Jordan Mayland. "A song, a relationship, a situation, life, death, a person, the thing you thought you had control of ends up really controlling you."

Welcome to Snoopworld, where Chevys still are bouncin', would-be gangstas still kind of prowl the streets (albeit it's a new generation), explicit-isms flow like 40 oz. beer, and tempos best not harsh anyone's mellow.