Holiday Market at Westlake Park

Holiday Market at Westlake Park

Each weekend from Friday, November 24th through Sunday, December 24th | Booth Fee: $275 per weekend

Last year UCU partnered up with the Downtown Seattle Association (DSA) after a very successful first year of the First Thursday Art Walks in Occidental Park. They asked us to curate and manage a market in Westlake Park, stretching from the day after Thanksgiving to Christmas Eve. While there were many kinks to work out and some trying days, there was also enough potential in this new market for us to give it another go (with some MAJOR changes–see below) in 2017!

1. Timeframe

This year, the market will include 12-16 vendors in Westlake Park, from Friday–Sunday ONLY, with the following proposed hours (these hours will fluctuate depending on the featured events happening in or near the Park (Figgy Pudding, Jingle Bell Run, etc.) giving vendors the opportunity to take advantage of more crowds.

Friday: 12:00 – 7:00 pm

Saturday: 12:00 – 7:00 pm

Sunday: 12:00 – 5:00 pm

The market will run for 5 weeks, over the following dates, and you may apply to as many or as few of the weekends as you’d like:

Week 1: November 24 – 26

Week 2: December 1 – 3

Week 3: December 8 – 10

Week 4: December 15 – 17

Week 5: December 22 – 24

Booth Fee: $275/weekend

Some other points of interest:
– Premier downtown location and exposure during the holidays (yes, this is an outdoor show!)
– Booth space provided by DSA, include lighting
– Lunch- and rush-hour foot traffic during hours of operation
– 24/7 park security
– Proximity to DSA Holiday Carousel, a Seattle tradition
– The total estimated number of visitors / attendees to the 2017 holiday experience in Westlake Park is between 150,000-160,000.

2. Your Point People

While UCU will curate the show, place the vendors, help to promote the show on social media, and be your liaison in the weeks leading up to the event, the DSA will be responsible for on-site management of the show. This means they will be your point of contact during the show. UCU is a two-woman operation and we just don’t have the workforce to have hands on the ground there in person. Because the DSA ultimately has the final answer to most questions that arise anyway, they have decided to be the on-site management, which we also feel will make more sense to those involved. We will always advocate for our vendors and are happy to try and answer any questions we can leading up to the show, but during the actual weekends that this market is running, you’ll want to get in touch with the on-site DSA helper with any situations or questions that arise.

3. Booth Structures

The DSA is still considering what kind of structures will make the most sense given our feedback from last year, but each vendor will receive a 10’x10′ space — either a tent, or another kind of custom built structure. We also have made sure that the structures will be facing out on 4th Avenue, to capture more attention from those walking by. DSA has also been working tirelessly to build more relationships with the residents and businesses in the area to help get the word out about this event!

We are excited to give this show another go, as we feel like this downtown area has been changing rapidly. Now that we have some great photos and experience from last year, we can ALL come up with better tools to promote the market, and can harness the interest from last year to turn this into an annual event that Seattleites will recognize and look forward to as with so many of our other annual events.

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