If not, then you’re business is leaving money on the table. Website conversion should be your first marketing priority because it’s usually the point of contact where most your sales will be made.

If you’re business is solely conducted online, then this principle intensifies dramatically. Even if you’re in a service led business with a longer time frame on your sales process, where typically customers require face-to-face meetings or consultations before any transactions, your website should still be your first marketing priority.

Why? Because it’s where most of your prospects will go first, before deciding whether or not to do business with you.

Before planning or investing in marketing campaigns, you should first consider your website conversion potential. Attracting people to a website that has is ineffective in convincing and converting prospects will severely reduce the potential of any marketing success.

Elements Of Website Conversion

Clarity and purpose: you have 5 seconds to make an impression. If you fail to do so and clearly demonstrate how you can be of value, you’ve lost the opportunity to showcase your potential.

Branding: design is key. In order to gain confidence and persuade visitors to read on, your site must demonstrate quality and communicate the right messages, in the right places.

UX and UI: strong user experience and a well considered user interface will allow visitors to easily navigate around your site and make their buying decisions a lot easier.

Lead magnet placements: your capture resources need to position your purchases in an attractive and engaging manner.

Speed: if your site takes longer than a few seconds to load, not only will this affect your SEO, but visitors will not have the patience to consider your value propositions and subsequently leave. probably for good.

High Website Conversion Overview And Examples: Video

Your Business Needs A High Converting Website

Never underestimate the importance of a high converting website. If you have already invested in a website, or are planning to do so, then ask yourself this:

Why invest in a website at all if it is not going to work, and work well?

You should have hopefully realised that the success of your other marketing campaigns and channels have a direct impact on the strength of your website conversion performance. So before spending more on scaling your marketing efforts, spend more on improving your website.

Website Conversion Video Transcript

This was taken directly from YouTube, so the transcription quality is pretty bad…

0:14
takes two days in a Christchurch eight dates and I’ll call my work not to
0:17
question those business owners entrepreneurs towards optimize the website conversion
0:20
deficit dramatically increased on a potential
0:23
now the quality of the website is the single biggest factor in on my marked
0:27
improvements
0:28
is the 1 resource for automotive counterpoint website conversion traffic tunes
0:32
clap as a platform commencing in combating so you want to make sure that
0:36
your website is
0:37
very well designed and purposeful for starting to invest in a rotten
0:41
moxie especially if website is Wes so what’s happened because
0:45
what you find is %um to spend a lot of money on mocked activities that will
0:50
that your final 20 points to your website as the
0:54
capturing I resource in your photo and then
0:58
it won’t capture anywhere near the amount he can you be
1:01
wasted a lot of money on ineffective moxie so it is run through summer
1:05
months on the main features a high website conversion is clarity and
1:09
purpose
1:10
I they say that you’ve got about five seconds ticked recapture someone’s
1:14
attention
1:15
so then I spoke seconds into onset barry
1:18
simple question of what you do it needs to be
1:21
very focused on unique selling proposition
1:25
me seven-point and very clearly defined
1:28
website conversion who you are and what you do the next thing is
1:32
to in high converting website is obviously to come back about traffic
1:36
into its I’m cited the placement proximity of the lead Magnus is key
1:42
I lost the very best web sites will have above hope which is the first
1:47
screen you see the first I’m area of the screen
1:51
you say without having to scroll down d capture resources will be right there
1:56
right in your eyes on website conversion and
1:57
you don’t have to travel down to find that you don’t siphoned off through
2:00
other links in for pages its
2:02
right in front yeah
2:04
and other poor thing is the you are right and US which is use interface
2:08
and user experience sick on about that book The Coni up the website
2:12
it was released Oct Acheampong Lauren and I engaging in Kuala people
2:17
click off and go elsewhere already given a second so
2:20
on a backup as well the copyrights and branded
2:23
say cook wrote in the text I’m the headlines
2:26
the the headings what it says to recapture insights UN
2:30
and the planting is static site how it looks
2:34
colored designs to loci I’m website conversion in
2:37
its basically the whole makeup of the website
2:41
so if you got a nice website is very easy to use very simple very clear and
2:46
purposeful
2:47
it’s well with tonight looks creko I love the time you gonna
2:51
at least have a the ability to capture attention on website conversion
2:55
and retain ISP the website so so nothing has become course in these days
3:00
I’ll ok big come to some web-sites
3:03
Loserville images and videos take it really slow but I need to slow up such a
3:07
success rankins
3:08
it’s just great bass user experience I find this
3:12
website take more than five seconds to
3:15
load up with 10 seconds let up a generous click away in cairo sway
3:19
time is valuable on yet go d
3:23
making your customers or prospects wat
3:26
hah load times is very bad so make sure to refer us website
3:29
so the main component supply combustion web sites
3:33
are going to be a couple quick examples that I spent twenty second searching
3:37
through Google
3:38
and took you go website says as a
3:41
as it needs to just demonstrate this I’m so I found to hear what I think spring
3:46
good on one’s pretty bad it combats in or just a second demonstrate the
3:50
the comparisons
3:55
so the fair
3:56
cyanide is Perry land very basic
4:00
if too fast in the stands out to me is there are lots of links
4:04
they’re not clear on exactly what their purposes are in
4:09
website conversion other than at the top the logo saying critics fitness
4:13
and Pilates Yukon other than than that and those images
4:17
you have no idea what the website was about now the head and stand out
4:22
there’s no group could use of white space and there’s no capture function
4:26
this orpheus to to follow up and confirm
4:31
me into elite a I have to look around for a good while before I realized
4:35
the phone number and his amazing this possum
4:39
I’m so in terms of website conversion it won’t be very good at
4:44
now although the traffic gets this a probably quite qualified in like this in
4:48
ninety gonna find
4:49
beaucoup business website if you’re searching for it so
4:52
look at some you have a bigger windows opportunity to
4:56
capture and convert traffic I’m
4:59
but in terms of the whole grain settings this is not very high betting website
5:03
10 no I’m not clear on purpose so so to go at it
5:06
ok sam purposeful is no lead back and placement look and feel when layout is
5:11
very bland and
5:13
and pouring I even though the words might be quite good I haven’t picked up
5:18
on any
5:18
and nothing’s very obvious so the prime things but
5:21
understates venice is pretty gets a buscando be
5:25
Scott the the icing on the cake as fast as well preamp
5:28
I’m as long as two hits at least tired less than
5:32
45 seconds later time I miss you farm said to compare that
5:37
I found a website here i think’s very good at
5:41
website conversion if you land on this website instantly unite
5:45
to not only and I is a joke a website
5:48
you can sign up and get thousands a premium videos for free
5:53
now gonna see with the use a video as well
5:56
Sperry I attracted is very engaging me
6:00
straight away with them without scoring anywhere you know exactly what a day
6:04
and they give me something for free say you know it’s it’s so there’s not many
6:08
links
6:09
there’s no big a massive text this story at the strut their
6:14
Sperry clear and concise so generally all the components at this website
6:19
very good to confer I I think this approach to acquire high rates
6:23
I’m in comparison to this website conversion and design is very cumbersome and very
6:29
and very easy to get lost him so ever just the main components a hike about a
6:34
website if you already have a website
6:36
have a look at it see if it’s clearly not see if it
6:39
has the lead magnet well-placed I’m see if it’s
6:43
Foster has a good copyrights in a good grounding and compare against other web
6:47
sites in an issue in your industry
6:48
you find the you don’t have to reinvent the wheel
6:52
when it comes to web site just as millions and millions a website sup
6:55
if you can find one doing something very well and take the main
6:58
elements from a because right and your business will be able to make a
7:02
very good improvement to your website conversion and design and as I said in the start the
7:06
studio
7:07
the website most among active photos will play in traffic to a website
7:11
so the website is the single biggest factor in the performance of your home
7:15
oxen final
7:16
she get that right you give yourself a great show throughout the final
7:19
commits into converting prospects I’m realizing study

About AuthorStuartJDavidson

Stuart is a digital marketing strategist living in Kent, UK. Stuart blogs at StuartJDavidson.com where he shares his extensive freelance and corporate marketing experiences. He is also the author of "How to Win in Social Media".

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