Imagine, when every website requiring sign-up information allows you to quickly scan the Label to see if you want -- You will be better informed, better protected, and make better decisions about your personal information that you share online.

How will companies benefit? They will get more meaningful relationships with their customers, by being transparent with their Terms of Service, and getting users to participate in an informed way.

Here’s a functional mock up of one that might work for Facebook (Facebook was not consulted):

Note: the final design will look MUCH better!

Armed with this information,
we will be able to make better decisions about the information we
share and organizations will get richer, more meaningful relationships with
their customers, patrons, and citizens.

We believe most organizations want healthy relationships with the people they depend on. Let's make that easier.

With your help, we will take this technical outline and make
it ready for use by websites everywhere. The funds raised by this project will
be used to design a user-friendly, beautiful, easy-to-read version the label and produce a short compelling video to
introduce the label to the world. We’ll promote the label through the
Information Sharing Work Group, the Personal Data Ecosystem
Consortium, the Internet Identity Workshop, and other appropriate venues.

Simple. Easy. Effective.

Helping everyone make better decisions about the information
we share online.

Help us make it happen.

P.S. I Shared What?!?

In the rewards you might have noticed stickers and t-shirts from I Shared What?!? What's that? I Shared What?!?is another project by Joe Andrieu, in collaboration with Yeryeong Park--the same designer we'll be working with to design The Standard Label. It's an information sharing simulator that shows you just what you share with third party websites when you log in with Facebook. We thought that would make a nice addition to the mix of rewards. =)

Kickstarter is not a store.

Pledge $25 or more
About $25

Sticker + Thanks : An awesome sticker, suitable for use on your laptop, bumber, or forehead, plus a thank you (name + link) on our website. Choose either a Standard Label sticker or an I Shared What?!? sticker. Both help spread the word.

Kickstarter is not a store.

Pledge $50 or more
About $50

2 Stickers + Extra Thanks : 2 Stickers + Extra Thanks: TWO awesome stickers, one each of I Shared What?!? and the Standard Label, plus a thank you on our website with the name, link, and a photo or logo of your choice.

Kickstarter is not a store.

Pledge $50 or more
About $50

Print + 2 Stickers + Thanks : A frameable version of the canonical first Standard Information Sharing Label, covering the information you shared with us as a backer (see below for details), plus the stickers and thanks from Reward #3.