Writing tips from a pro

“An iconic comedy character is often about wish-fulfilment. You as a viewer want to be that person, saying those outrageous things or having those great friends.”

“If you wait to feel funny, you could be in for a long wait. There is a ‘zone’ of total concentration, but it’s really hard to find. I’m afraid it’s really down to grafting away until solace or inspiration comes from coming up with one joke or dramatic moment that you’re really happy with.”

“With sitcoms, sheer density of good jokes has to be the most important comedy technique.”

Apropos.ito is a transmedia/crossmedia/360 content design and distribution company for 21st century multi-screen, time-warping, global audiences. We create empowering and entertaining immersive experiences in partnership with local production companies and our deeply engaged audiences. Our goal is to reach

Apropos.ito is a transmedia/crossmedia/360 content design and distribution company for 21st century multi-screen, time-warping, global audiences. We create empowering and entertaining immersive experiences in partnership with local production companies and our deeply engaged audiences. Our goal is to reach