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What will you (or your business) be doing over the summer break? Resting, sun-baking or simply checking out… The reality is, that savvy brands have already automated or put into place marketing their brand, before they even ‘checked out’. They did this because long gone are the days of business being able to relax during…

Top ten tips for creating an impactful logo 25 September 2018 As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a…

A brand is more than a name and logo by Stella Gianotto, 3 September 2018 Before we can start with what branding actually is, let’s understand what branding is NOT… Branding is not a logo that your printer quickly “whipped up” because you needed some business cards. Branding is not the product that…

Numerous business in a start-up stage usually look to “save” money by cutting corners on branding, marketing and advertising. It may work in the beginning, then the business will hit a growth stage. At this point, if things are not right, it will be unbelievably pricey to redesign. You need to start from scratch with brand…

7 Mistakes with your Personal Brand by Stella Gianotto, 15 August 2018 The idea of having – or building – a personal brand can be off-putting for some, but yes, you do need to put some effort into creating one because a strong personal brand that helps you stand out in the crowded corporate…

Do you think doing your own PR is going to be hard? Well, it isn’t! In July, we shared our excitement on how we’ve been able to handle our own PR and get published many times over. We shared how: We’ve been able to create our own PR with journalists and publicists Learn how to write our…

How much should I spend on my brand, and when? A guide to branding your business by Stella Gianotto, 7 August 2018 It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range,…

How much should you spend on your brand? by Stella Gianotto, 17 July 2018 It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should…

7 mistakes to avoid when building your personal brand as a PT by Stella Gianotto, 13 July 2018 Master your branding strategy with these top tips from Stella Gianotto. The idea of creating your own personal brand as an expert personal trainer can be overwhelming. Where do you start and – more importantly –…

How much should I spend on my brand, and when? by Stella Gianotto, 06 July 2018 It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much…