So the Welsh Government decided to use the medium of Twitter to announce the cabinet reshuffle, most people have no problems with that concept.

If you’re not on Twitter, then multiple news websites, including WalesOnline, were updating the results, which will also be printed in the papers. Twitter is now a fully acceptable medium of communications, even for a government.

But I’d like to know what went through the minds of the powers that be when they decided to tweet each position of the cabinet one-by-one, over the period of four hours.

Two things came to mind - firstly, it felt cheap, like a transparent attempt to gain followers on a social media platform. Actually it wasn’t ‘like’ that, it was exactly that. Hence the tweet from @WelshGovernment:

“Breaking: A Welsh Government re-shuffle is currently underway. Follow us for news about new Cabinet appointments #reshuffle” (my italics).Full reshuffle list:

That wouldn’t be so offensive, only the matter of a cabinet reshuffle is quite important, to cheapen the event with a social media marketing strategy just seems surreal. It felt like the moment when Davina McCall announces the losers and winners of a TV talent show, complete with dramatic pauses.

I’m fully behind the fact that there should have been some sort of Twitter announcement, engaging audiences through different communication platforms is important, and Twitter has the immediacy which can make these events a bit more exciting.

But the one by one “Breaking: Janice Gregory remains Chief Whip #reshuffle” was never going to be exciting in the way the Welsh Government would have intended. Instead it just seemed a bit laughable.

What? Janice Gregory Remains Chief Whip? Hold the press.

Other than a TV talent show, it was also somehow reminiscent of the moment when the team sheet is called out at a rugby or football match.

It was all entirely unnecessary, and devalued politics in Wales by turning it into a cheap game show.

I’m aware I’m probably being grumpy, I’m aware some people probably enjoyed it, but this is politics, it’s not Big Brother.

Depressingly, this is probably the way things will go in the next few years. I’m sure George Osborne will announce his plans to save us from impending armageddon in a series of 140 character sentences, one every 10 minutes.

“I am pleased to announced that we will be raising taxes for people who don’t need the money, such as...”

There is an identity crisis in the UK when it comes to politics, we are using young people to politics through total disengagement, and anybody who claims to like politics knows that, deep down, they love the drama, the soap opera element, the gossip.

But there’s a difference between a soap opera, and a reality TV show. These were important decisions being made, some of them were surprising decisions, and announcing the fate of each minister, one by one, well... it was just a little bit bizarre.

Here's the full reshuffle list... Edwina Hart has now officially had more comebacks than all the 1990s boybands put together: