Portfolio

My portfolio includes both print document and web design. Details on some of my recent projects are provided here, and additional print and writing samples from my past employment are available at request.

CFAX Santas Anonymous Society

CFAX Santas Anonymous Society is a charitable organization in Victoria, British Columbia, that combats child poverty. I completed a wholesale redevelopment of the existing website that included conversion to a WordPress content-management system and a revised content structure and navigation, along with upgraded social-media connectivity. More than 80% of the content is new, with greater emphasis on the needs of primary stakeholders and more detail on the organization’s programs and services.

The design is based upon the dkret3 theme by Joern Kretzschmar, with customization of the cascading style sheets (CSS) to modify layout, colour scheme, and styling of headings and body content.

CFAX Santa’s Workshop

CFAX Santa’s Workshop is an unofficial blog detailing my experience as a new volunteer for CFAX Santas Anonymous Society in 2013. The blog enabled me to speak from a more personal perspective, shedding light on the inner workings of the organization and speaking more directly to the challenges our society faces in the fight against poverty.

The site employs a WordPress framework, with a text-oriented layout and minimal distractions. Whereas the official website focuses on programs, services, and donations, the unofficial blog uncovers the work that goes into the annual Christmas Hamper program, and the contributions from the volunteers and supporters who make CFAX Santas Anonymous a success.

The design is based upon the Suits theme by Theme Weaver, with CSS customization to modify layout, colour scheme, and styling of headings and body content.

Little Monkey Rentals

Web Design

Little Monkey Rentals is a full-service baby-equipment rental service for travellers to Victoria, British Columbia. Developed in WordPress as part of the company’s launch, the website introduces prospective clients to their service model and equipment inventory.

In addition to developing the website structure, content, and graphics (excluding the logo), I assisted the owners in developing marketing objectives and establishing the key principles that define the Little Monkey Rentals brand: excellent service, absolute convenience, and great prices. I also consulted on the development of service offerings, marketing strategy, and social media.

The design is based upon the MesoColumn theme by Richie KS, with CSS customization to modify layout, colour scheme, and styling of headings and body content.

Print Design

Print projects for Little Monkey Rentals included business cards and promotional brochures (front, rear), both of which are designed to maintain consistent presentation and voice with the website. The business cards were designed in Adobe InDesign, while the brochures were completed in Microsoft Publisher to allow for future edits by the owner.

University of Waterloo – Biomedical Engineering

Development of the University of Waterloo’s Biomedical Engineering website was carried out ahead of the program’s public launch in December 2013. Built in Waterloo’s Drupal-based content-management system, the website’s primary purpose is the recruitment of undergraduate students for the 2014-2015 school year, with an audience that includes prospective students, parents, and high-school guidance counsellors.

Based on my familiarity with student recruitment in general and the biomedical-engineering program in particular (gained during my time was a University of Waterloo employee), I was contracted to develop the site structure and content for the website. I conducted an analysis of the unique admissions and program requirements for the program (relative to existing Waterloo Engineering programs), enabling me to identify and clearly respond to the information needs of prospective students.

The project was carried out with direction and input from communications staff in the Faculty of Engineering’s Dean of Engineering Office, as well as faculty members involved in development of the undergraduate program.