Reinhardt opened his first store, World’s Bedspreads & Draperies, in Jackson Mall in Jackson, Miss., in 1972. The current fine linen shop offers a wide range of top brands.

“As our name has evolved so have our product lines,” Reinhardt noted in an interview for the store’s 35th Anniversary. “We began rather modestly offering a wide assortment of bedspreads and draperies. Over the years, we’ve refined our collection. Longtime customers, visitors from other markets and vendors tell us our showroom and merchandise are as fine as any in the southeastern United States,” he added.