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Thu, 14 Dec 2017 03:54:11 +0100MYOBen-gbAMD adds another game to its Never Settle bundlehttp://www.fudzilla.com/news/games/31065-amd-adds-another-game-to-its-never-settle-bundle
http://www.fudzilla.com/news/games/31065-amd-adds-another-game-to-its-never-settle-bundle

Far Cry 3: Blood Dragon for all Never Settle GPUs

AMD expanded its Never Settle Reloaded promotion with yet another game, Far Cry 3: Blood Dragon. Currently, the Never Settle Reloaded bundle has five games, but the Far Cry 3: Blood Dragon is the only one that comes with all Radeon HD 7000 series GPUs eligible for the Never Settle Reloaded.

All those that have already redeemed they Never Settle Reloaded will simply get the key to activate and download Ubisoft's latest FPS title. The keys are expected to roll out via e-mail on May 1st. Although it is a stand-alone expansion for the Far Cry 3 it actually does not share a lot with it since this time around it is set in the distant future, year 2007 and pretty much looks like a good old Sci-Fi B movie and still looks quite interesting.

AMD seems to be quite happy with its Never Settle promotions and as we wrote before, it appears to be just a start as AMD plans even more of these.

AMD’s latest gaming promotion, better known as the Never Settle Reloaded bundle, did work for all people who got the vouchers.

We tried the codes ourselves and it was not that hard to redeem the code. In fact it was a rather simple process. Still we heard a few reports where people claim that they didn’t get their codes as retailers simply forgot to pass them on.

We heard that one retailer was giving away codes to anyone who bought any graphics cards, including Nvidia cards, and this is definitely not something that AMD had in mind.

Some people took to AMD’s gaming webpage at Facebook to complain, telling AMD that they didn’t get their codes. Something went wrong in execution as we heard that retailers didn’t necessarily put the codes in the boxes. They were simply handing them out to people. We can see how this could go wrong on many levels.

The problem was not related to AMD, it was just that some people in retail didn’t really pay attention to some of the details and terms of the giveaway.

A few days back we wrote that AMD’s Never Settle Reloaded helped boost HD 7970 sales. You can read the original report here.

We got contacted by Overclockers UK, a company that commands a massive AMD market share in the UK and they backed up what our sources were telling us. The promotion worked like a charm.

Andrew Gibson, a well know name in the graphics card forum world and the Purchasing Manager for OcUK approached us and said that the Never Settle Reloaded bundle gave OcUk sales an uplift. In fact, the promotion was so successful that 7970 and 7950 series sold so well that February sales matched December. December is the peak month for graphics card sales and matching a peak month in the middle of a seasonally slow season sounds like a remarkable result.

Gibson added that 7870 and 7850 sales did improve slightly, but didn’t match December sales. He continued to point out that it helped boost sales of these cards, but the 7900 series bundle was definitely stronger. This part is also in line with what we have been hearing from our sources.

The benefits for OcUK are clear. With the help of this promotion they claim they have grown to slightly over 50 percent of AMD graphics card market share in Britain, which is a great result. Nvidia’s graphics card business side will have to wake up and shift some Tegra love to Geforce, as AMD got really aggressive in the last few weeks and its strategy is clearly working.

Graphics are still a very important piece of business for both companies, and let’s not forget that Nvidia makes most of its money from professional and desktop and notebook graphics card market, not Tegra.

AMD wanted to make things clear with its graphics roadmap for 2013 and it did share some graphics news with the press.

One thing caught our attention when Roy Taylor, Corporate Vice President Global Channel Sales at AMD, mentioned that the Never Settle and Never Settle Reloaded promotion worked really well. He shared the info with a bunch of journalists on a conference call, adding that AMD has some new promotions up its sleeve. He didn't mention any specifics, but he did say that AMD has been working closely with Cryek and he even mentioned that Crytek develops games on Radeons.

Crytek was traditionally close to Nvidia, but since Roy worked as Vice president of developer relations at Nvidia and knew these people really well, he probably pulled some strings and won some of them over.

The fact that AMD won all the consoles helps as well. There is no doubt that this will help gain more popularity for AMD graphics in the developer world. The fact that AMD is willing to spend good money to make its cards more attractive is definitely helping its cause.

Roy also mentioned that Newegg sold out some of these 7900 and 7800 cards, but once we checked today we found that some cards that are linked to these promotions are still available, or they are back in stock. We do believe that AMD will sell much more cards thanks to these promotions and put some additional pressure on Nvidia in the higher end market.

It looks like AMD really didn’t want to lose the Far Cry 3 bundle deal to Nvidia, and our sources are certain that AMD had to dig deep in its pockets for it.

Our sources claim that it took AMD $4 million to secure the Never Settle and Never Settle Reloaded bundle for its high end customers. Currently AMD offers the Never Settle Reloaded for its new HD 7900 customers that can get Crysis 3 and BioShock Infinite for free.

The buyers of HD 7800 are getting BioShock Infinite and Tomb Raider for free, again two quite decent titles. You can get more details here.

The promotion is supposed to boost AMD sales in the high-end market, and it raised a few questions among the competition. We talked with a few AMD executives over the last few weeks and we have learned that the company wants to focus on graphics and prove the world that they are a worthy competitor.

AMD’s high end cards might not win head to head against Nvidia in sheer performance numbers, so the bundle should offer a bit more bang for buck. It remains to be seen if this promotion can boost AMD’s sales in the high end, but we are sure that AMD will turn the bull loose in 2013, as AMD really wants to push graphics in all front. Spending millions on game bundles is clear indication of that, but don't forget that heated competition is always good news for consumers.

AMD’s Never Settle Reloaded promotion is currently available in the USA, UK, Germany, France, Holland, Denmark, Sweden, Hungary and Ukraine. There might be more countries where the promotion is also valid, but we didn’t see them listed on the official page here.

AMD has launched a new Never Settle Reloaded bundle deal that brings a handful of impressive AAA titles, including Crysis 3, Bioshock Infinite, Devil May Cry and Tomb Raider, that will be bundled with various AMD graphics cards.

In case you missed it, AMD already launched a similar Never Settle game bundle with its AIB partners in October last year, offering a couple of hot AAA titles with select graphics cards. It looks like the deal was a hit as AMD is back with a new Never Settle Reloaded deal with some impressive AAA titles like Crysis 3 and Bioshock Infinite.

The deal is different in different parts of the world, but worldwide, the AMD Radeon HD 7900 series graphics card will be bundled with Crysis 3 and Bioshock Infinite, while any AMD Radeon HD 7800 series graphics card should be getting Bioshock Infinite, new Tomb Raider and Far Cry 3 games, at least in North America, EMEA and some other regions.

North America and EMEA also have two more deals with the purchase of two AMD Radeon HD 7900 series graphics cards that will bring a total of six games, including Crysis 3, Bioshock Infinite, Tomb Raider, Sleeping Dogs, Hitman: Absolution and Far Cry 3. The same applies for AMD Radeon HD 7990 graphics cards in the same regions.

In any case it sounds like a great deal giving away some impressive titles and improving the actual value of AMD graphics cards.