Gatorade | Arsenal vs Sahara Force India

We’ve helped Gatorade amplify their sports sponsorships through a series of engaging films.

The first united Gatorade’s sponsorship of Arsenal FC and the Sahara Force India Formula One team. Shot on location at Arsenal’s training ground and Force India’s HQ, the trio of films saw the drivers and players asking each other questions, using a branded water bottle as a prop. Used online and at key sponsor events, the films appealed to a broad cross-section of sports fans.

Another project focused on Gatorade’s sponsorship of the NFL, using an interview with former player Raghib 'Rocket' Ismail to preview the forthcoming games at Wembley.