The 6 Ps of Publishing

If you want to make a living in self-publishing, there are six factors you must consider:

Positioning

Packaging

Pricing

Production

Platform

Promotion

That’s it. Those six. There’s not a single formula that works–in fact, there are at least half a dozen. Expect to hear more about each of these and about how they can work together into coherent strategies for your books, depending on your goals and how you want to present your yourself and your work.