The film makers reveal
all. Use the links above to take a peek behind the scenes
and find out how this video clip came together.
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"A relationship falls apart and all that is left are
memories, mental snapshots of moments in the past. Using a
digital camera interface as a metaphor for memory, images
break free from their rigid digital confines and envelop the
viewer in a hyper real remembered reality, as scenes from
a past relationship are recalled, imagined, and examined."

This short paragraph sums up the essence of our "Freezeflow"
treatment of Lowrion’s song "I Just Can’t
Forget You". Upon first listening to the track, the music
struck us as an evocative lament for a past relationship.
Rather than portraying a standard narrative of a relationships
disintegration, we focussed on the line from the song "I
see you in my dreams, I see you in my minds eye", and
decided to investigate the idea of memory, especially the
hyper real, intense memory of pleasurable moments from a relationship.
This led us to the concept of an almost stream of consciousness
style sequence of photographic memory "snapshots"
that progressively break into 3d space over the course of
the song – the aim being to gradually draw the viewer
deeper and deeper into the experience of the songs "narrator"
reminiscing and daydreaming about a former lover.

As part of the 4 Minute Wonders pitch process, we completed
a number of render tests and experiments to ensure the technique
would be successful and practical. Central to the success
of the technique was the idea of projecting images onto rough
3 dimensional geometry. This gave our test animations an interesting,
slightly surreal quality and allowed us to rotate the camera
10 –15 degrees without distorting the image unpleasantly
– something that flat image planes in 3d space would
not have allowed. It created an interesting visual world for
the clip to take place within – not quite 2D, not quite
3D. Its slight strangeness seemed to sync well with our conceptual
ideas to investigate memory. It was also an original technique
that we hadn't seen used before.