2D Character Animation For Loop

By designing a family of 2d character animations 'The Wastealots', we were able to create a fun promotional video that explains exactly how this smart little energy saving devise from Loop works.

Our Complete Guide to the Animation Process

The world of animation is a beautiful, mysterious place but if you don’t have an animated map to guide you, it can also be a daunting one.

Client: Loop

Elevate Communications needed an explainer video to promote Loop’s smart new energy-saving device. They asked Pebble Studios to create a character-based 2D animated video that could be used across all their marketing channels – displayed on their website, shown at events, as well as skillful distribution via social media.

After a few creative sessions ‘The Wastealots’ were born – a family of animated characters that epitomised the typical energy wasting families they were targeting. Built solely in after effects, we turned the project around from start to finish in a little over 4 weeks, presenting a beautiful crafted 2D character animation with a stellar narrative to match!