aka » aka2015-03-03T17:00:28Zhttp://www.akauk.com/feed/atom/WordPressjamiereecehttp://www.akauk.com/?p=83602015-03-03T17:00:28Z2015-03-03T17:00:28ZAs part of our Olivier Award voting campaign, we asked the whole audience at the Cambridge Theatre to strike the iconic Matilda pose in support of the show. And they did!

The image will be used on social media and on a postcard that’s now being handed out to audiences after every show.

]]>0jamiereecehttp://www.akauk.com/?p=83512015-03-03T16:57:41Z2015-02-26T16:52:01ZDid you feel the Earth move from under your feet? That’s probably because the West End’s latest hit Beautiful – The Carole King Musical has now officially opened in London.

Opening night featured a massive surprise – especially for leading lady Katie Brayben! Unbeknownst to the company, the legend herself Carole King was in the audience, watching the musical of her life play out on stage. After the show’s rousing finale, Carole took to the stage with the cast, delivered an emotional curtain call speech and even treated the audience to an impromptu performance. Have a look at the special video on our Beautiful Facebook page to see for yourself.

]]>0jamiereecehttp://www.akauk.com/?p=83202015-02-02T11:27:37Z2015-01-30T11:27:20ZThe My Night With Reg Opening Night on Friday 23 January was met by an abundance of excitement, and not just because of the naked bottoms! Guests included Graham Norton, Miranda Hart, Dr Christian and celebrity stylist Lewis-Duncan Weedon and of course the social team were on hand to tweet the night away! Over the 24 hours surrounding opening night @MyNightWithReg and #PressNightWithReg had a combined 10.6 million estimated Twitter impressions and 1,165 mentions.
]]>0jamiereecehttp://www.akauk.com/?p=83162015-02-02T11:23:23Z2015-01-26T11:19:02ZLast week saw the Royal Opera House breaking new ground with a free, live streamed performance of Monteverdi’s masterpiece Orfeo, the first great opera, at the Roundhouse.

On Wednesday evening the fantastic production was available to view on the Royal Opera House YouTube channel, the Roundhouse YouTube channel and on the BBC Arts website. The stream was presented by former Royal Ballet School student and BBC Culture Show presenter Morgan Quaintance alongside Roundhouse Emerging Artist Jane Young. If you’re keen to catch up, the full version of the stream will be viewable on the ROH YouTube channel for the next six weeks.

The campaign allows fans to nominate a special someone who has helped to ‘change their story’ by uploading a photo of them along with a few lines to say why they should win the award. We’ve hosted this within an Offerpop app contained in Facebook which allows fans to complete their entry within the social site and share their entry once they have entered. Fans can also vote for their favourite entry which also creates a story on their Timeline, further promoting the campaign.

Within three days, the app has had 1260 unique visitors, 16 wonderful entries and 452 individuals have cast votes. The campaign runs until early December and the nominee with the most amount of votes will be presented with the official trophy on a special trip to see the show.

]]>0jamiereecehttp://www.akauk.com/?p=82792014-12-23T14:24:54Z2014-12-13T14:14:24ZWe’re delighted to be working on A View From The Bridge and its West End transfer, following a critically-acclaimed run at the Young Vic.

To kickstart our campaign we’ve developed creative that focuses on Mark Strong, in character, as the play’s protagonist. Famed photographer Uli Weber took the shots and helped us deliver a dynamic outcome that befits director Ivo van Hove’s powerful production.

]]>0jamiereecehttp://www.akauk.com/?p=82902014-12-23T14:16:49Z2014-12-10T14:15:31ZThe excellently-reviewed Donmar production My Night with Reg will be playing in the West End’s Apollo Theatre in 2015, and we’ll be along for the ride.

You can see our artwork above, which we launched with high impact adverts in national newspapers in early December.

]]>0jamiereecehttp://www.akauk.com/?p=82712014-12-01T17:41:07Z2014-12-02T17:34:51ZFollowing a sold out, critically-praised run at the Royal Court, hit play The Nether will be coming back to the West End from 30 January 2015.

We’re excited to be working on the show during its 12-week run in the West End. The multi-award-winning play is an intricate crime drama and a haunting thriller set in the year 2050, The Nether follows an investigation into the complicated, disturbing morality of identity in the digital world, and explores the consequences of making dreams a reality.

]]>0jamiereecehttp://www.akauk.com/?p=82382014-12-01T15:38:29Z2014-12-01T15:38:29ZAKA is delighted to be working exclusively with Amazon on a promotion across twelve of our current productions. The promotion was timed to cover the key sales spikes in the year for Amazon – Black Friday (November 28) and Cyber Monday (December 1).

Using branded online banners with Amazon Partner sites (delivering 15 million impressions), banners on Amazon Home Page and a theatre email reaching 300,000, this activity will engage with three million potential customers. Coupled with this, The Telegraph is hosting an Amazon branded Megabanner throughout Cyber Monday with half a million impressions. This is a first for Amazon, a first for AKA and another great opportunity for our productions!

The eye-catching creative for the Donmar’s upcoming new season and new West End transfer My Night with Reg has been printed onto vinyl and set in the premium location within the heart of London’s centre. As you can see from the below, this innovative and geographically-relevant outdoor is certainly eye-catching!