Cadillac News: Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.

The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.

They won't do it, they will hear so much shit from customers. That's why they are putting it on the concept car first to get people's opinions. But I don't think they will do it. Cadillac has the best logo of any car out there. They piss me off because they need to stick to their roots and stop trying to be so European! What are they going to do a simple ugly logo like BMW! Or Audi!? That's like corvette ditching the flags.

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If GM wants to change a logo change Chevys! That's the ugliest logo out there.

The crown is sort of incorporated into the current badge in my opinion. But I would like a thoroughly modern reflection of the 1964 logo... Meaning MORE CROWN if they do decide to ditch the laurel wreath. Maybe even a return of the merlettes?

Re: Cadillac News: Cadillac logo losing its wreath?

A thorough history of the Cadillac logo including a study of the original Cadillac family crest from the early 1700's. I was interested in what the divisions and symbols on the crest were, and Google led me to the above page.