As we look at the major trends in the travel industry, one thing is clear - the future of travel retail will become more and more personalized. Airlines want to leverage the rich customer data they hold. The emergence of new AI technologies combined with new industry distribution standards will allow them to achieve this. AI algorithms and technology platforms mean that more data can be...

To wrap up this blog series I would like to provide my insight as to how to prioritize the capabilities as well as build a roadmap for delivery that will maximize the chance of success of the airline digital transformation.