As the holiday season approaches, police are reminding drivers that almost half of those who die in alcohol- or drug-related crashes are not the impaired driver.

The OPP says over the past 15 years, 987 people have died in impaired-driving incidents on roads they patrol -- and 464 were innocent victims.

The balance also seems to be shifting. So far this year, 37 people have died in alcohol/drug crashes and 19, more than half, were not the drunk driver. It's the fourth consecutive year to see that trend.

But they should also call 911 if someone they know decides to drive despite being impaired.

"Minding our own business about impaired drivers is the wrong thing to do,” he said in a statement. “As difficult as it may be to report someone you know to police, living with the decision not to is far worse if that driver goes on to kill someone or themselves in a crash."