I love it when advertising agencies think up something different. And I love the clients who go with it. This sweet commercial from Ibis hotels has come up with a refreshing take on the product.

By focussing on the beds, rather than the hotel itself, and using bunny rabbits to convey softness and comfort they avoid the usual cliches. It might be said that Premier Inn have already been there – beds feature in their ads too. No rabbits, though.

The first video shows the actual commercial. The second on shows how it was put together – not unlike the Ikea ‘Cats’ commercial. Though it seems the bunnies were rather easier to control. No surprise there!