Case Study: Pint365 by Masons

Masons are a family-owned business and have been the leading manufacturer of world-class hand pull beer pumps, for over 200 years. They design, develop and manufacture their complete range of specialist products for the beer market.

In late 2017, the Masons team began work on developing Pint365, an innovative at-home hand-pull beer pump, allowing them to tap into the Direct to Consumer market.

They drew knowledge from renowned Beer Sommeliers and the research department of The University of Warwick to help perfect the optimal pint. Not only did they invest in research for the product, but they hired an expert Commercial Consultant, who has worked with many high-end brands, to drive the idea and business forward.

The Commercial Consultant recommended Iconography straight away. With a fantastic working relationship that started many years ago, he knew that we would be the perfect eCommerce agency to supply a highly responsive eCommerce website.

Staying true to their heritage, Masons still wanted to supply their trade customers from the new website, so we built a single website encompassing two frontends pulling directly from one CMS.

Pint365 are tapping into the Direct to Consumer market

For trade, we created a different customer journey in keeping with the original Masons branding, to make the two frontends visually different. An essential aspect of this side of the website was for existing Mason customers were still able to access their account, see previous order history and place orders going forward. This created a seamless transition between the old and new website.

As trade customers tend to order higher volumes of products, we were able to add price breaks on selected products. The unit price is automatically reduced at specific intervals as more and more are ordered.

B2B transactions are slightly different to retail, so the trade site allows ‘pay on account’ function, where the customer can order products, and pay on their usual payment terms.

Sage 50

Excellent Design

1 CMS

For the retail side of the website, we created a bespoke subscription option. Not only can customers purchase a one-off beer for the pump system, they can subscribe to receive regular deliveries at intervals specified by the customer, straight to the doorstep.