PodCraft | How to Make & Run a Great Podcast

By www.PodCraft.net - Colin Gray & Matthew McLean

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Description

Taking you from novice podcaster to confident broadcaster! This podcast is all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show.
In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills.
I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on twitter at @thepodcasthost or through the website at https://www.ThePodcastHost.com

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CleanPromoting Your Podcast with an Audio Trailer

Creating a 30 second promo trailer for your show is a great way to grow your audience.
A trailer is a little "taster" for potential new listeners, and gives them an idea of the tone, feel, and content of the show.
It's easy to consume, and easy...

On this episode, we're talking niche. That's neeeesh, not nitch, but either way, it's all about getting really specific with your content offering.
Karen Reyburn is our guest, and her whole business is built around this concept. She runs a creative ...

By it's very nature, podcasting is storytelling. But what makes a story good, or interesting?
Well, who better to give us a crash course on how to tell great stories than Jessica Abel, creator of the essential book and podcast series Out on the Wire...

Jon Ferrara was the founder of Goldmine, which was a customer management tool back in the day, but when he sold that company he didn’t stop thinking about connections, and networks. He kept an eye on the CRM market, and spotted the fact that they...

You can pour your heart and soul into making the best podcast possible. But simply hitting publish and taking the “if you build it, they will come” approach isn’t enough, sadly. Fortunately, there are many things you can do to optimis...

Planning and launching your first podcast can be a steep learning curve. But once you’re actually putting episodes out there, the pitfalls are a little different. Now the battle is about keeping things consistent, sustainable, and enjoyable. So o...

So far we’ve walked you through to the point where you’ve uploaded your first episode to your media host. At this stage, you have a podcast. But it still can’t actually be found in all the places people actually listen to podcasts. Th...

So you’ve recorded your first podcast episode and now you’re ready to share it with the world. How exactly do you upload it though? In this episode we’ll give you a crash course on podcast websites and media hosting. Here you’ll...

Cover art and music are two ways of branding your podcast and giving it its own unique personality. It isn’t essential to have music in your podcast however. If you want to keep your show really raw and simple then you might avoid using it altoge...

Without a doubt, editing is the one aspect of podcasting that we’re most frequently asked about. In this episode we’re going to run through some of the options available to you when it comes to editing. What Can I Edit With? You can use a D...

On today’s episode of Podcraft we’re taking a look at something that’s super important. However something that you might not naturally consider. Your recording environment! By this, we mean the place you decide to record and how all o...

We know that one of the biggest barriers you might have stopping you creating your podcast is worrying about how to set-up your equipment. We’re going to go through how to get your show on tape, how to set-up everything you need to record your pe...

Winging it is certainly a skill, but there’s also something to be said for great planning & scripting. It can be the difference between a listener feeling really engaged with your podcast and thinking it’s a bit of a waffle. Planning &#...

There’s no doubt that you’re recording a podcast about something you love. And therefore you can probably talk for days all about your topic! However, you only hold your listener’s attention for so long. So how do you figure out what ...

In the fourth episode of our new Podcraft season, we talk formats and approaches. You’ll need to consider which kind of format you’d like your podcast to be when beginning to plan out your podcast. And you’ll need to work out the appr...

In this episode of our tenth season of Podcraft, we continue to explore the first steps in launching your own podcast. This week we focus on audience. We talk about who you should be podcasting for and how to find out who your audience is. Who Are You .

In the second episode of our tenth season of Podcraft, we debate the answer to one of the greatest questions that every podcaster faces; What are you podcasting for? If you are thinking of launching your own podcast, you should have a reason for doing .

In the first episode of our tenth season of Podcraft we decide to re-evaluate the basics. As a celebration of our tenth season anniversaray, we are re-examining and re-recording the topics we discussed in Season one. Episode one looks at the benefits o.

On this episode of Podcraft, I’m talking to Nicolas Steenhout from the A11Y Rules Podcast. Nicolas is an accessiblity evangelist, helping anyone he can to improve their online content’s accesibility. I loved his top-line advice around the a...

In the final episode of our season on creating Highly-Produced Podcasts, we look at some of the tools and tactics to make your workflow as smooth as possible. Tools for Planning Evernote Trello Notion Tools for Scripting Scrivener Celtx Trint – A...

The vast majority of podcasts are run by one single person. But does the “one man band” approach work for Highly-Produced Podcasts? The answer is, it depends. There are reasons why it can work, and reasons why it might not. You might really...

The use of music, ambience, and sound effects can really enhance your podcast episodes and give them that highly-produced feel. In this episode we talk about the use of these elements, and how to get the right balance so that they enhance and complimen.

It’s likely that you’ll want to have interviewees and guests on your highly-produced podcast. Like pretty much everything we’ve discussed in this series so far, there’s an overlap with recording interviews for “standard&#8...

Do you need different equipment and recording methods to create a “highly-produced” podcast? The short answer is no, but we’ll be taking a look at this question in more depth on this episode. There are various elements that make up hi...

One of the main things that sets a highly-produced podcast apart from a “standard” podcast is the level of scripting and planning. It’s a good idea to think in advance about the ultimate aim of your series, the aims of each individual...

Although there’s no rules in podcasting about how episodes must be structured, we do see some common themes when we look at highly-produced shows. These podcasts tend to have more elements, and the presenter may duck in and out, introducing, gett...

Whether you’re trying to stand out in an increasingly crowded market, or want to showcase your production skills, making a highly-produced podcast series can be great for building an audience and getting noticed. And by “highly produced&#82...

The ins and outs of employment law might not sound like the most entertaining topic in the world to most people. But Blackadders Solicitors here in The Podcast Host’s hometown of Dundee are building a dedicated and enthusiastic following around t...

In this episode I talk to Andrew Clews of The Motoring Podcast about how they’ve gone about breaking into very non-podcasting niche. We also delved a little into how they’ve gone about structuring their show, to allow for different types of...

On this week’s episode of Podcraft we’re joined in the studio by Ryan McLeod. Ryan runs a local design studio business, Slurpp, as well as his own Podcast based around the creative industries in our very own city, called Creative Chit Chat Dundee. A

Some of the biggest questions we get here at The Podcast Host are surrounding the legalities of podcasting and creating content. We’ve been trying to trace down a podcasting expert who specialises in this sort of stuff, and that’s who we’ll be int

Something that we’ve been hearing quite a lot recently is people thinking they need to have a load of recorded podcasts before they launch. We disagree. You don’t need 20 episodes (or even 10…or 5) episodes recorded before you launch your show. W.

Here at The Podcast Host we’ve been hard at work recently, creating a new highly-produced podcast. It’s called Hostile Worlds, an it’s an audio drama/space documentary hybrid. If that’s right up your street, or if you just want ...

Ever thought about broadcasting your podcast live but also keeping it as a podcast as well? Well you’re in luck, because that’s exactly what we’ll be discussing on this week’s episode of Podcraft. This is the podcast about everything podcasting,

It’s episode 11 of season 8, and we’re looking at those most annoying of creatures – faults in our setup! It happens, every now and again: you make a recording and there’s some kind of buzz or whine in the background. Or, perhap...

CleanWhen & How to Change Your Podcast Name or Branding | Podcraft 810

This week, I’m (Colin) doing solo show answering a question that came up in The Podcast Host Academy community forum. One of our members is finding his original podcast brand and concept a little limiting. It’s a common thing – we sta...

If you have on-location guests or co-hosts your audio quality will benefit greatly from using multiple mics. But can you use multiple mics without a mixer? And if so, how? Links Mentioned: Asio4All Focusrite – Scarlett Interface The Podcast Host ...

YouTube is one of the biggest search engines in the world, so it certainly won’t do your podcast any harm to have some presence there. So can you upload your podcast episodes to Youtube, and if so, how? Links Mentioned: Adobe Creative Cloud Adobe...

CleanHow to Get Booked as a Guest on an Interview Podcast | Podcraft 807

Would you like to get yourself out there by being interviewed on other podcasts? If so, how do you go about it? That’s what we were asked about on this episode of Podcraft – the show about everything podcasting, from equipment to monetizati...

Hello and welcome to another episode of Podcraft! This is the show about everything podcasting, from equipment to interview skills and everything in between. We’re taking another break from listener questions this week. This time, to have a chat ...

CleanShould I Edit Interviews During Or Post-Recording? Podcraft S8E05

Another week means another episode of Podcraft! This is the show about everything podcasting, from equipment to interview skills and everything in between. This week for you we have a few different things. We’ve got a quick question via voice tha...

CleanHow to Brand a Business Podcast: Personal vs Company Branding with Chris Ducker | Podcraft

Hey and welcome to another episode of Podcraft. This is the show all about podcasting, everything from interview skills to equipment and everything in between. Today we’re changing things up a bit from the usual listener questions, with a very special

Hey folks and welcome to another episode of Podcraft. This is the show all about podcasting, everything from interview skills to equipment and everything in between. We’re back this episode with some more questions from our listeners. We’ve...

On this episode of Podcraft, I’m talking to Brett McKay, who is Founder and Editor-in-Chief of the Art of Manliness. The Art of Manliness is a site I’ve been following for years, and Brett’s turned it into one of the biggest men&#821...

Hello and welcome to another episode of Podcraft. This is the show all about podcasting, from podcast equipment to recording skills and everything in between. If you’ve been following along then you’ll know that in our last episode we chang...

Welcome to another episode of PodCraft. This is the show all about podcasting, from podcast equipment to recording skills and everything in between. We’re changing it up a bit this week. Recently we’ve been posting a lot of interviews, but ...

CleanHow to Do Sponsored Content in a Niche Market with Tom Evans from The Zone Show | Podcast Case Studies

Description: This week I’m talking to Tom Evans of The Zone Show. Tom is a prolific podcaster, having reached 232 episodes in just 3 years, and he has experimented with various ways to monetise the show through that time. On the episode, I talk to him

Knitting seems to be the default example anyone in the medium will give when making the point that you can podcast about anything. And this week’s guest Jo Milmine is doing exactly that with her show Shinybees. Not only is she podcasting about kn...

Satchel Podcast Player co-founder Beau York joins Colin to talk podcast apps, discoverability, and local vs national podcasting. Also mentioned on the episode, the newest addition to our podcasting family – The Audio Drama Production Podcast.

CleanMonetisation and Growth, with Jon Butt of Marketing For Owners| Podcast Case Studies

Jon Butt runs a daily podcast called Marketing For Owners, which is an integral part of his business marketingforowners.com Mentioned in this episode Growing Your Podcast Audience series of blog posts Meet Egdar Tips & Tricks from Marketing For Owners

What do you do when you think you’ve nothing left to say on your topic? Also Mentioned Scottish Podcast Scholarship Transcription Matthew: A question coming in though the website from Brian. What if I’ve run out of topics to cover? What if ...

Whether it’s a friend, your employer, or a prospective client, if you think someone has the potential to make a great podcast series, how do you approach the subject with them? Also Mentioned The Podcast Industry in 2016: Latest Market Research S...

What happens if you don’t launch with 3, 5, or 10 episodes? Will your podcast be doomed before it starts? Transcription Matthew: Great question that’s came in from Mary on the website. How many episodes do I need launch a podcast? On...

How do you find new listeners in a niche that traditionally isn’t overly technical? Also mentioned on this episode – our Podcast Scholarship Competition Matthew: Here’s a question that came in through the website thepodcasthost.com fr...

How do you put your show on hiatus without losing a chunk of your audience? Transcription Matthew: So this was a question that we got in through the website from Derek and to be honest this is something that I’ve wrestled with in the past as well...

Your website is your podcast’s home online. So what should you have on there? Our free course on how to build a peerless podcasting website can be found here. Your Podcast Website is also an article in our Growing Your Audience series. Transcript...

How do you sell the idea of sponsoring your show to someone? Transcription Matthew: So this is a question that came in from Graham. How do I approach potential advertisers or sponsors? So I suppose you’ve maybe started a podcast, you’ve bee...

For some aspiring podcasters, picking something to talk about is the biggest challenge of them all. Matthew: This question came in from Joan, and it’s an interesting one, Colin, because a lot of people call at the podcast and because they have a ...

Batching your podcasts basically means that you record and produce in bulk. There are many benefits to doing things this way, but is it a good idea when you’re just starting out? Matthew: Here’s a great question that comes in from Thomas, i...

Are download numbers enough to measure the engagement of your show’s audience? Transcription Matthew: This question came in from Linda who is asking, how does she measure engagement with her podcast? I guess the first question that comes up here ...

If you run an interview podcast, it’s good practice to research your guests before you chat to them. Transcription Matthew: This was a question that came in from Peter, he was wondering how should he go about researching guests before they come o...

I’m subjected to Masterchef occasionally, usually if I pop round to see my mum and dad. They love it, me, not so much. I always think it’s particularly cruel of the judges to be so critical of the foods presentation before they’ve even tasted it.

A blank page to a writer or an empty canvas to an artist can be daunting. Where do you begin? How do you start? The same questions probably strike you when you’re considering your next podcast episode. Producing an individual podcast or an entir...

I’ve got a secret. But please keep it to yourself. Here goes – “I’m obsessed with taglines.” If a client or business chum asks me for my opinion on their tagline, it’s not uncommon for me to lose hours crafting dozens of alternatives for

You’ve created your invisible script, and you’ve crafted a narrative structure that will skillfully lead your listener through your podcast. So is that it? Are you done? Or is something missing? The Missing Link? As a voracious listener of many .

I’ve always enjoyed reading, and now I get the pleasure of reading to my daughter, Abigail. It’s a staple part of the Cudmore bedtime routine. I admit that some of the stories aimed at a very young audience can hardly be described as ‘page-tur

To script or not to script… that is the question. One of the things we’re often asked, especially by new podcasters, is “should I write a script for my podcast?” The answer is almost always ‘yes’. At least to some degree. In the real worl

It’s a special mid-season episode and crossover with the Audio Drama Production Podcast co-host/producer Matthew McLean. Matthew is also our Head of Audio Production here at The Podcast Host. Recently he’d been thinking about making some ch...

Thanks for listening to this series which was all about ways to potentially monetise your podcast. What would you like to hear in the next series of Podcraft? Have your say and get in touch at info@thepodcasthost.com

In this episode, we’re covering crowdfunding. It’s the fashionable way, these days, to start selling a product, but can it also work for something like a podcast? Well, a number of shows have proven it can. Let’s find out how! A Quest...

In this episode, I’m looking at how to make money by selling the show itself. That means either selling episodes, selling upgrades, or re-purposing the show into a related product. For some, this is the most obvious (and easiest!) way to g...

This week we have an interlude from Series 5 of Podcraft in the form of an interview with Andy White. Andy is a hugely experienced UK based Podcaster who runs The Internet Marketing Podcast, a hugely successful show on the ubiquitous subject of digital.

In the episode we’re looking at the slightly tricky world of donations. Can you make money through donations in Podcasting? Yes, you definitely can, and I’ll talk you through all of the different methods within this episode. New platforms s...

This is probably one of the most awaited episodes of the series, because sponsorship is seen as the ‘holy grail’ of podcasting for many. Think about it – you record a show on something you love, you enjoy the process and thousands of ...

CleanSelling a Product or Service Through Podcasting | Podcraft Podcast S5E3

Last time around we covered affiliate marketing for podcasters. That basically means selling other people’s products and services through your show. This time we’re moving closer to home, and that means selling YOUR OWN products and service...

Now we’re we’re into the detail of Series 5, exploring in-depth the range of monetisation methods for podcasting. Today, it’s affiliate marketing, and how you can use affiliate deals to monetize your show. Affiliate marketing is a gre...

Some people earn a living from their podcast. Others are happy enough just to bring in enough to cover their hosting costs, and perhaps pay for a takeaway every few weeks. Whatever your aims are when it comes to monetization, experienced podcaster, The.

In this short tie-up episode I say farewell to Series 4 and look forward into 2015. It’s year change time and plans are always afoot after all! The End, But not the End, for Series 4 I hope you enjoyed Series 4 – I certainly had a blast tal...

In this bonus episode you’ll hear an interview with PodCraft host Colin Gray, originally recorded for Harry Duran’s Podcast Junkies show. Here Colin talks about his background, his influences, and why he is so passionate about this medium.

Your podcast can have the best audio content in the world, but that alone won’t be enough to grow your audience and reach new people. Listeners need to find your content online, and two of the most important things you can do to ensure you are heard a

CleanStorytelling Techniques for Podcasting: Dan Feld on Great Narratives

Storytelling is right on trend, following the success of Serial and the Startup Podcast. We know stories engage, but how do we create one? We’ve written on digital storytelling before, but now it’s time to talk through our storytelling tech...

CleanPodcast Presentation Skills: Being an Engaging Presenter with John Colley

This week I want to go back to basics and talk about presentation skills. It’s taken as read that in-person presenting, getting up in front of an audience, is something that takes practice and skill. But, many people underestimate presenti...

In a series all about presenting your Podcast content, we can hardly miss out one of the biggest trends in Podcasting of recent years: the humble interview. Interviewing is a real skill in itself, requiring preparation, practice and a whole lot of othe.

On this episode of PodCraft I’m delighted to welcome Mr John Lee Dumas of Entrepreneur on Fire. John has been delivering amazing, high value content on entrepreneurship, business and life in general for 2+ years now. And amazingly, it’s alw...

This is Series 4 of PodCraft, where I’m exploring planning and presenting your Podcasting content. It’s time to concentrate on the message! In this episode we’re starting the content planning process with first principles: what does y...

The PodCraft Podcast: Series 3, Episode 20 In the final episode of the series, I’m talking monetisation. Now, before you start telling me off for using a dirty word, I think it’s pretty reasonable to think about getting something back from ...

The PodCraft Podcast: Series 3, Episode 19 In this, the penultimate episode of PodCraft, we’re talking communities. The creation of a community has to be one of the main goals of any podcast, and to give it a real home on your website adds so muc...

CleanBenefit from Errors with a Custom 404 Page on Your Podcast Website

The PodCraft Podcast: Series 3, Episode 18 In this episode we’re exploring the concept of 404 error pages. A 404 error occurs when someone tries to visit a page on your site that doesn’t exist. This might be because they’ve used the w...

The PodCraft Podcast: Series 3, Episode 17 Today we’re looking at security – not the most sexy of subjects, but vital if you want to run a good Podcasting website long term, and particularly if you want to make a living from it. WordPress i...

The PodCraft Podcast: Series 3, Episode 16 Today on PodCraft we’re exploring the brilliant SpeakPipe. SpeakPipe is a tool which allows you to set up a voicemail system for your listeners, allowing them to leave audio messages directly on your web...

CleanGetting Social on Your Podcasting Website: Social Sharing with Shareaholic

The PodCraft Podcast: Series 3, Episode 15 In this episode we’re finally tackling the elephant in the room – social networking. It’s a rare person indeed who’s not involved, at all, in social media, and used well, it can be a hu...

The PodCraft Podcast: Series 3, Episode 14 In this episode we’re delving deep into the idea of monetisation for the first time, and that’s in the form of affiliate marketing. During the episode I talk a little about starting out in affiliat...

The PodCraft Podcast: Series 3, Episode 13 In this episode, we’re expanding on the email list work we’ve done over the past few days. We’ve already looked at the basics, now lets see how we can get our optin rates skyrocketing with an...

The PodCraft Podcast: Series 3, Episode 12 In this episode we’re talking mailing lists. If you’ve investigated online marketing at all in the past, then no doubt you’ve come across the concept of mailing lists. If not, then you’...

The PodCraft Podcast: Series 3, Episode 11 In the 11th episode of series 3 we’re talking calls to action. A call to action is an element of any page on the web that tries to convince a user to do a certain thing. This might be to buy a product, o...

The PodCraft Podcast: Series 3, Episode 10 In this episode we’re finishing up the week with a quick and easy one; a plugin called List Category Posts. This plugin allows us to create lists of our podcast episodes really easily by category or tag....

The PodCraft Podcast: Series 3, Episode 9 In this episode we’re starting to build out the ways we enable listeners to get in touch with us. The first and most obvious is the humble contact form. We’ll have a look at two of the best contact ...

The PodCraft Podcast: Series 3, Episode 8 Our topic for this episode is Analytics and SEO. I’ll have a look at optimising your show notes pages to help them, and your site in general, appear more prominently in the search results. We’ll loo...

The PodCraft Podcast: Series 3, Episode 7 In this episode I’m looking at the all-important subscribe links. These are aimed at converting passing visitors into long term subscribers, and are often forgotten about in the blind rush to concentrate ...

CleanCreating Memorable Shortlinks on a Podcasting Website with Pretty Link

The PodCraft Podcast: Series 3, Episode 6 This week, we’re on to enhancements. We’ll talk about the extra tools that you can add to your Podcasting website that will really help to entrance your audience, and keep them coming back for more. The fir

The PodCraft Podcast: Series 3, Episode 5 Navigation is, I think, one of the most underthought aspects of many people’s WordPress Podcasting websites. It’s understandable – WordPress does a lot of it for you, automatically adding page...

The PodCraft Podcast: Series 3, Episode 4 WordPress is one of the best bits of web software out there, but out of the box it doesn’t look good… The default themes are clean, but plain, and if you want to stand out AND offer a good user expe...

The PodCraft Podcast: Series 3, Episode 3 WordPress is a great system for getting your content out into the world, and, even in it’s basic form, it can do many of the things we need as podcasters. One place in where it’s lacking, however, i...

The PodCraft Podcast: Series 3, Episode 2 In this episode we’re looking at installing WordPress. WordPress is the software that we’ll be using to run our podcasting website and, luckily for us, our hosting package makes it really easy to ge...

The PodCraft Podcast: Series 3, Episode 1 In the first episode of Series 3 we’re looking at the reasons for owning your own Podcasting space. This means having your very own domain and hosting account on which you can run a website of your own. T...

Welcome to the start of Series 3! In this episode I give an introduction to the series, and talk about what we’re going to cover over the coming 20 episodes. The series will be delivered every weekday of November, covering 20 Steps to creating a ...

In this episode I’m introducing the topic and format of the next series of PodCraft, and it’s something a little different. Next, I’m including an interview I did with the Boagworld guys a few months ago talking about the Podcast Host...

In this, the last episode of Series 2: A Guide to Podcasting Equipment, I’m covering the bits and bobs of podcasting – all of the things that are too small to merit their own episode, but are just as important as those that have come before...

In this episode we’re looking at Audio production software, commonly know as a Digital Audio Workstation in the audio production industry. We’ll look at the most common options out there to give you an idea of which one might suit you. A di...

In this episode I’m talking about Audio monitoring. That means everything around how you listen to yourself when recording, and how you monitor your editing efforts. There are two broad ways to do this: Monitor Through Headphones Monitor Through ...

It’s time for an in-between-isode, otherwise known as an interruption to normal programming! If you’ve been listening long, you’ll know Series 2 is all about Podcasting equipment, taking you through the audio chain from start to finis...

CleanDo I need a Mixer for Podcasting? If so, Which One? | The Podcraft Podcast S2E3

On this week’s PodCraft we’re talking Mixers – when and if you might want one. It’s not cut and dry by any means! Let’s look at the arguments. When Might You Think About Getting a Mixer? Here are the reasons you might want...

In this episode I’ll cover why you might want to use a digital recorder in your podcasting efforts, and how to choose the best one for you. I’ve discussed Digital recorders in the past, and in fact you can find my current definitive guide h...

CleanExploring the world of Podcasting Mics | The Podcraft Podcast S2E1

In this episode, we’re talking microphones. I cover the best microphones for podcasting, and how to choose the right one for you. For the full info, listen to the episode below. Or, you can always read our popular article on the subject: The Bes...

Customer Reviews

Trailer brilliance

by
rhondele

If only I’d seen this before I recorded my trailer! Fantastic tips like skipping the welcome, getting right to who it’s for and putting a clear call to action at the end with a good link. Thanks Colin and Matthew!

Valuable and professional content.

by
Jmckinney85

As a brand new podcaster, this was exactly the style of content I was looking for. Plenty of practical advice on how to execute in your podcast profession. Thanks for sharing!

Incredibly practical!

by
joshuamk

Podcraft is rich with practical information, tips, techniques, and more, to benefit everyone from the complete novice to a very experienced podcaster!