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Former TubeMogul VP to Lead Go-To Market Strategy

Santa Monica, Calif. (PRWEB)May 19, 2015

VideoAmp, a software and data platform for TV and video marketers, today appointed Jay Prasad as the company’s first Chief Business Officer, a position created to build the market facing teams for the company. Prasad previously served as vice president of global business development at TubeMogul. At VideoAmp, Prasad will have wide-ranging impact on strategy and building an experienced team.

“As TV and digital video continue to converge and we shift to a cross-screen world, Jay will be a huge asset to helping us achieve our goal bringing a truly innovative solution to market,” said Ross McCray, co-founder and CEO of VideoAmp. “Jay’s holistic approach and expertise in video advertising and deep experience with digital and TV technologies will help our customers and partners in this transition to a multiscreen and on demand world.”

“The industry is changing rapidly, reflecting consumer viewing behavior – and I am drawn to VideoAmp’s innovative technology for enabling advertisers and partners to automate several marketing functions in a cross-screen world.” said Prasad. “I love their unique corporate culture and look forward to help grow the company as they transform the space.”

In this newly created role, Prasad will lead the strategy and hiring of leaders across several market facing functions.

Prasad joins VideoAmp from TubeMogul, where he was the vice president of global business development, leading the partnerships with TV broadcasters, programmatic supply and data providers. There he led the team managing hundreds of partnerships across U.S., EMEA, APAC and LATAM. He was also there during run up to the company’s IPO. Prior to TubeMogul, Prasad held strategic business development and management roles at Yahoo!, FreeWheel (a Comcast company), and started his career in consulting at Ernst & Young.

Prasad earned his BBA in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School.

VideoAmp launched in December 2014 with $2.2 million in funding from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital.

ABOUT VIDEOAMP
VideoAmp is the marketing infrastructure for the new cross-screen world. The company unifies data for video advertising across all devices and provides automated marketing solutions. The VideoAmp team is comprised of veteran advertising and video marketers and engineers from Google, Yahoo!, Microsoft, Krux, TubeMogul, BrightRoll, OpenX, Gradient X, Rubicon Project, FreeWheel and Channel Factory. VideoAmp is headquartered in Santa Monica. For more information please visit http://www.videoamp.com.