Marketing, advertising & media intelligence

In an age when we don't eat until we've taken a picture of our food for Instagram, or asked someone else to take a picture of us eating said food, Carl's Jr in the US is making the most of the trend.

On the new X Men Makeover site, your burger selfie will be transformed X-Men style, so you're likely to turn a bright shade or blue, get a whole lot of facial hair or grow claws. And to spread the word the brand wants you to use the hashtag #eatlikeyoumeanit.

We can imagine it may be dangerous to eat a burger when your nails have turned into giant spikes and your beard is full of crumbs. The campaign is supporting the next installment in the franchise: Days of Future Past.

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Genius From Elsewhere

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With over 10,000 fires occuring in South Korea residential homes every year, Samsung Fire & Marine Insurance has created a flower vase that doubles as a throwable fire extinguisher. The hope is it will raise awareness to the public safety issue of home fire safety.

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Advertisers have stopped buying ads on YouTube after their ads appeared on children's videos where pedophiles had infiltrated the comment section.The New York Times investigates the comments.

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The internet has been up in arms about a supposed 'Anti-LGBT' emoji, featuring a rainbow flag alongside the "no" symbol. However, according to Time, the emoji causing offence is actually "an unfortunate implementation of the standards that govern how text is displayed on our device".

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This year, Super Bowl audiences were treated to a 45-second video of Andy Warhol eating a Burger King Whopper. It was certainly a campaign unlike any before, but did it work? Adweek takes a look.

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As of 1 March, Queenslanders will be able to include one of five emojis alongside their licence places. The options—the laughing-crying face, the winking face, the sunglasses face, the heart-eyed face, or the classic smiley face—are courtesy of Personalised Plates Queensland.

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Why we like it: Infomercial-style ads take us right back to the glorious days of old when we were sick – but not too sick – home from school and got the sought-after opportunity to watch daytime TV. There was literally nothing greater in an eight-year-old's life. So for that reason, these ads get a big tick from us. There's humour, and, despite what often happens when radio hosts venture into a visual format, it doesn't miss the mark.

Who's it for: House of Travel by the in-house team

Why we like it: Who doesn't love when brands bring back a break-out star from one of their earlier campaigns? To be completely honest, we didn't recognise Lucy on first glance, but after a quick trip down memory lane, we placed her as Miss Lucy from that singing and dancing retro campaign House of Travel launched more than a decade ago. We like the continuity of this ad and watching a man choke on his drink after a snapback from a woman doesn't hurt either.

Who's it for: Joblist by Badger Communications

Why we like it: Sonia is a dead-set hero. We are introduced to her glamorous, visor-wearing face peering out from behind a freshly-levelled hedge and the next thing we know she's no ordinary arborist. We watch Sonia as she looks into that shrub's soul and reveals the schnauzer-shaped masterpiece of her own creation. We never knew we needed someone with Sonia's skill set in our lives, but now we know we do. Thank you Sonia for showing us the light.