College MarComm

They have a packed agenda. They plan to blog. They plan to vlog. They plan to podcast. They plan to tweet.

The only question now is when they plan to sleep.

With slightly less than two weeks before College of Education professors Yong Chae Rhee and Chris Lebens take a small group of sport management students to South Korea for a six-week study abroad, the duo has outlined some of their plans for communicating back to the states.

The two main highlights include:

Frequent updates here on the college’s blog, EduCoug. Rhee and Lebens will both write and embed video. They’ll be taking a GoPro Hero 3+ to visually document the trip, and they’ll embed videos in the blog. There’s an off chance Lebens may run a half or full marathon with the GoPro attached.

They’ll be tweeting like there’s no tomorrow. They’ll be using #CougsInKorea to join people together in common discussion.

A blog doesn’t do anyone any good if nobody posts to it. And, when the account information (and password) are tied to an individual, instead of the organization, you risk losing all log-in info when that person seeks new occupational opportunities elsewhere.

Brandon Chapman, Director of Marketing and Communications

Yeah, that happened to the College of Education. -1 for us.

We’re back now! It took six months, two hackers, 14 toothpicks, a corn-fed harvest mouse, three separate web algorithms, and an in-person visit from Snoop Dogg (long story).

But we digress. The main point to be made is we’re back, we’re happy about it, and we’re going to use this as a way to communicate things that maybe need a little extra communicating. Or maybe we want to speak to the masses and not sound so darned formal.

It’ll be a concerted effort to post frequently enough to capture some interest, but not too frequently that you want to disassociate yourself from us! We’ll cross departments and programs, new initiatives with long-standing traditions.