Biography

I am a copywriter and creative director with translation, transcreation and copy editing experience and a specialty in multicultural and international communications.

I spent most of my life in Europe and the States, and return to my roots in Latin America often.

One way to sum up my professional experience: I apply cultural anthropology to solve business communications challenges.

Additional professional experience: developing and executing cultural competence programs as part of inclusion strategies.

Some testimonials:

"I love working with Rico! His sentences are tight, his word choice exact, his transitions breezy. Whether it's reviewing copy I've written or working together live on a document, Rico not only improves the material, but also makes me a better writer. The quality of Rico's work has earned my highest -- and spontaneous -- praise: 'You're so #^%* good!'" Cecily Sommers, Futurist (Founder, The Push Institute)

"Rico is responsive, innovative, and confident. I enjoy working with him -- he gives genuine, timely feedback, and he always comes through with rush projects. His work is flawless!" Nicole Harrison, CEO, SocialNicole Online Marketing

Artist Statement

I work to communicate quickly and efficiently. I'm no friend of convoluted copy, and a fair amount of my practice entails "cleaning up" TV, radio and video scripts and other marketing & advertising copy, in both English and Spanish.