“Sweet Child O’ Mine” Used In Disturbing Road Safety Ad

Guns N’ Roses songs have been showing up in various ads recently, from Gatorade to Budweiser, but this public service announcement airing in Northern Ireland that features a “Sweet Child O’ Mine” cover has got to be the most grizzly.

The anti-speeding PSA (embedded below) depicts a group of young children out for a field trip and a driver that's clearly accelerating way past the speed limit. His reckless speed leads to the driver losing control of his car, which then flies over a barricade…and then wipes out all of the children!

Per Ireland’s Independent, the ad was designed to show how 28 children, which is approximately the size of the average elementary school classroom, have been killed in speeding accidents in Northern Ireland since 2000.

After watching this PSA, I have a feeling there’s going to be more “Sunday drivers” showing up on the roads, regardless of the day of the week.

What do you think of the ad? A good way to show the effects of speeding, or did it go too far?