Edward Cheng joined Tencent in 2009 and has been responsible for overseeing strategy, marketing, channels and pan-entertainment for the Tencent Interactive Entertainment Group (IEG). Since 2011, the “Pan-Entertainment Strategy” that he initiated and implemented has become one of the foundational development strategies of IEG and the entire company. Since 2014, Edward has also been in charge of branding, marketing and public relations of Tencent.

Edward graduated from the Tsinghua University with a Bachelor of Science degree in Physics. He also gained an M.B.A. from the Olin School of Business at Washington University.

The summary of speech

It is generally believed information and communication technologies (ICTs) have helped to collapse time and space, empower users, and blur the boundary between expert producers and amateur users, thus have ushered in a new era of cultural co-production, reviving and bringing to the foreground the thousand-year old folklore tradition of co-creation.

Tecent, as an internet company with more than 900 million registered users, are committed to create a future that embrace and celebrate diversity, protect heritage and nurture emergent culture, generate and share new knowledge. We value our partnership with CIPHS in this endeavor.