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Kendrick Lamar’s new single, “Humble,” could not have come at a better time. In a week during which two teenage girls were barred from boarding a United Airlines flight for wearing leggings and the Senate voted to block funding for Planned Parenthood—the rapper released a powerful message of feminist support.

For his latest video, which made a surprise debut on YouTube last night, Lamar, who has taken on racial politics and the trappings of consumer culture in the past (remember his groundbreaking performance at last year’s Grammys?), set his sights on the dehumanizing effects of a zeitgeist obsessed with perfection. Forget the celestial lighting and The Last Supper imagery that are sure to stoke conversations among believers and atheists alike—or even its title, “Humble”—nowhere does the song rail against modern artifice more succinctly than when it comes to women’s bodies.

“I’m so fuckin’ sick and tired of the Photoshop,” Lamar raps to a split-screen image of a model retouched to doe-eyed, flawlessly complected perfection on one side before cutting to a closeup of her shapely backside set to the lyrics, “Show me somethin’ natural like ass with some stretch marks.”

It’s a split-second ode to natural curls and real curves devoid of the pseudo-body-positive messages that tend to accompany, say, artfully constructed crop top selfies on Instagram, acting instead as reminder that true beauty can come down to peeling back the layers of a carefully constructed persona. With rumors of an upcoming album reaching a crescendo today, something tells us Lamar is just getting warmed up.