Monthly Archives: March 2015

Your employees might not be marketers. They might not be salespeople. However, they can still give you the sort of seasoned insight you need before declaring your sales leads as officially qualified.

Although, it’s still important to know when you can do this. You still can’t use them as raw substitutes for your marketing or your sales team. They’ve got their own work to do! Instead, a more obvious solution would be to bring them on board and go beyond the lead definitions that your marketers and salespeople have agreed upon.

It doesn’t matter if your company is in the consumer space or the business-to-business space. People want to see that you’re really for real. And if you want more qualified leads, the need to be as real as you can get isn’t anything new. Continue reading →

It’s not every day that you get the attention of really influential prospects. But you know, it’s also likely that they can dismiss you by virtue of being so influential. After all, they’re among the thought leaders. Who are you to question them?

The answer is easy: You have every reason to. That’s the point of the lead nurturing process.