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July, 2010 - AKVIS announces the update of AKVIS LightShop for Windows and Macintosh to version v. 3.0. AKVIS LightShop lets you create an infinite number of amazing light effects that enliven and draw attention to any photo. Version 3.0 has improved compatibility with the latest versions of Windows 7 and Mac OS X 10.6. 64-bit support has been added. LightShop now works with Adobe Photoshop CS4/CS5 64-bit. Bugs have been fixed and a new installation program for Windows has been added.

By their nature, people are attracted by things that shine, sparkle, glow and glitter. A light effect enlivens and draws attention to any photo.

AKVIS LightShop helps you create impressive light effects: lightning in a stormy sky, a reflection on a raindrop, a colorful rainbow over a city, the glow of smoldering wood in a fire-place, alien signs blazing in the night sky, flares on the sun, the lights of distant planets, fireworks - wherever your imagination may take you!

Light effects can brighten up any photo. Make it look more natural (by adding reflections on shiny objects) or try something special - add a bit of magic and fantasy. Just a few clicks and your loved one's eyes will sparkle like diamonds. With just a few simple changes a moonlit road appears in an evening setting.

To make it easy to get started quickly, the program offers a large number of ready-to-use light effects (presets) that can be applied in their initial version or can be modified. First you can try the available light effects and than create your exclusive ones. It is possible to save your own presets to use them in the future or share with others.

Professional designers will find light effects to be very useful. They may apply reflections and glows to glamour photography, to make jewelry and precious stones sparkle on the images of celebrities; or use effects in advertisement catalogues to draw attention to exclusive articles. Christmas postcards wouldn't be the same without magic lights and glows. Dull landscape shots can be saved by adding sun rays or reflections on water.

Light effects often have a complex structure and many parameters and modifiers. However, thanks to the Hints to every parameter and the preview window, users will not get lost in the interface. After a little practice you can create fantastic effects, and with the combinations available in LightShop, you can create an infinite number of them.

Version 3.0 of AKVIS LightShop has improved compatibility with the latest versions of Windows 7 and Mac OS X 10.6. 64-bit support has been added, so LightShop will now work with Adobe Photoshop CS4/CS5 64-bit. Bugs have been fixed and a new installation program for Windows has been added. Windows users are advised to remove the older version of LightShop before installing the new one. After the new version of LightShop is installed it will need to be reregistered. Just use your old LightShop serial number to reregister the new version.

Home users can enjoy the full line of AKVIS plugins in the AKVIS Alchemy bundle (LightShop, Retoucher, Chameleon, Multibrush, Enhancer, Coloriage, Noise Buster, Sketch, Decorator, ArtSuite, SmartMask, Magnifier, and ArtWork plug-ins) for USD $325 USD, a huge savings over purchasing each separately. For business licenses consult the official web-site. One license key allows activation of the software on two computers, for example, on a desktop and a laptop.

AKVIS specializes in development of image processing software and scientific research. The company was founded in 2004 by IT professionals having considerable experience in programming and software development. Since then the company has released a number of successful programs.