Kicking off in Glasgow at Wee Guy's next weekend, the Bloody Big Brunch hopes to raise awareness and put #freeperiods pressure on the government.

The event will run throughout the year across the UK and will donate all tampons and pads collected to the Trussell Trust.

The minds behind the event are Wire, who want to get people talking about period poverty.

Lee Beattie, Director of Wire, said: “Aunt Flo, the blob, on the rag – we all have our nicknames for that time of the month. But it’s time to remove the taboo of talking about periods so we can talk about period poverty.

“Taxed as a non-essential luxury item, the reality is that sanitary products should be a basic essential available to all women. So we’re using an actual luxury - brunching with a Bloody Mary in hand - to shine a light on this massive issue that lots of people – women and men – don’t know much about.

“Nobody should feel shame about menstruation, nor should they have to resort to uncomfortable substitutes or no sanitary products at all. By getting bloody talking over a Bloody Mary, we can start helping those in need – and putting pressure on the government for change.”

Period Poverty is something that one in five women have experienced.

It's when women are unable to afford sanitary products and are forced to use old clothes, toilet paper and newspapers as alternative solutions.

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Some are even forced to turn to friends or food banks for period wear.

Punters unable to attend the event on the day have been encouraged to have their own Bloody Big Brunch at home and donate to the JustGiving page. The event is hoping to raise £5,000 through crowdfunding.