Waitrose & Partners: 2018 Christmas Adverts

Waitrose has produced a series of six 30 second TV ads, rather than just one this year, with each advert celebrating the important role food plays in each home at Christmas, and features a familiar seasonal scenario, in which, families and friends hurry through to get to enjoy their festive fare. Created by adam&eveDDB, the creative agency behind both Waitrose & Partners and John Lewis & Partners - with media planning by Manning Gottlieb OMD, the advert is the third in a series of six for the supermarket. Martin George, Customer Director at Waitrose & Partners, says: “We’re thrilled to…

Waitrose & Partners: 2018 Christmas Adverts

Waitrose & Partners: 2018 Christmas Adverts

2018-12-04

Liviu

TV Commercial Review

Memorable

Effective

Style

Heart or Humor

Execution

Interesting

Waitrose has produced a series of six 30 second TV ads, rather than just one this year, with each advert celebrating the important role food plays in each home at Christmas, and features a familiar seasonal scenario, in which, families and friends hurry through to get to enjoy their festive fare.

Created by adam&eveDDB, the creative agency behind both Waitrose & Partners and John Lewis & Partners – with media planning by Manning Gottlieb OMD, the advert is the third in a series of six for the supermarket.

Martin George, Customer Director at Waitrose & Partners, says: “We’re thrilled to work with our colleagues at John Lewis & Partners to create a unique advert that highlights our special partnership. Fast forwarding their fantastic ad may seem a bit extreme but it just shows that nothing stands in the way of enjoying our delicious stollen.”

Craig Inglis, Customer Director at John Lewis & Partners says “Frankly, it’s hard to believe our colleagues at Waitrose & Partners would choose a stollen over us but, as a big fan of the chocolate orange combo, I suppose if anything can trump an ad starring Elton John, it’s their amazing stollen – some food IS just too good to wait for.”

Martin George, Customer Director at Waitrose & Partners, says: “We’re thrilled to work with our colleagues at John Lewis & Partners to create a unique advert that highlights our special partnership. Fast forwarding their fantastic ad may seem a bit extreme but it just shows that nothing stands in the way of enjoying our delicious stollen.”

Craig Inglis, Customer Director at John Lewis & Partners says “Frankly, it’s hard to believe our colleagues at Waitrose & Partners would choose a stollen over us but, as a big fan of the chocolate orange combo, I suppose if anything can trump an ad starring Elton John, it’s their amazing stollen – some food IS just too good to wait for.”

Waitrose & Partners unveiled three adverts so far:

Concert
The whole village is gathered for the annual carol concert. The organiser is announcing the final carol when proceedings take an unusual turn.

Fast Forward
For the first time in its history, the retailer has worked with sister company, John Lewis & Partners, to produce this particular Christmas advert.
We see a girl showing her parents this year’s biggest Christmas advert. But rather than taking their time to appreciate it, they seem to want to get through it as quickly as possible…

Mistletoe
We see a young couple at a Christmas dinner party. Their eyes meet under the mistletoe, but just as they’re about to kiss, something else catches our heroine’s eye…

All those adverts have a common marketing message: “Christmas is about enjoying great quality food with the people that matter most. But when it’s Waitrose food, you really will do whatever it takes to get to it as quickly as possible.”