How Does Your Company Rank (Socially)?

Do you need to improve your social media presence? Do you know how your social media presence ranks vs. the competition? And what are they doing better than you?

There are many restaurant chains that know the formula for executing social media success.

A recent report by Heardable.com examined and scored the digital footprints of 25 full-service restaurant chains.

Here is a list of the Top 25, ranked in order of overall score:

Chili’s

Denny’s

Olive Garden

Applebee’s

Souplantation

Yard House

Texas Roadhouse

Red Robin

BJ’s Restaurant

California Pizza Kitchen

Red Lobster

Outback Steakhouse

Benihana

Carrabba’s Italian Grill

Morton’s

Joe’s Crab Shack

The Cheesecake Factory

Capital Grill

McCormick & Schmicks

Bennigan’s

Logans Roadhouse

Smokey Bone

Fazolies

Macaroni Grill

Smokey Bones

(We encourage you to download the Heardable Report in its entirety, as each of the Top 25 chains are profiled in detail.)

If you are a member of this esteemed Top 25 list, congratulations! If you are not, then what can you learn from reviewing each of these chains? What competence factors were implemented to create compelling reasons for their customers to connect?

Here are some of the critical factors these chains have implemented, specific to a social media network:

Facebook

Focused message on a new or interesting aspect of product or service

Created media that is worth being discovered, liked or shared

Twitter

Did not over-promote the brand

Listened and responded in timely manner

Initiated conversation with influencers

YouTube

Realized the power of video

People who view videos are 50 to 100 times more likely to purchase

YouTube videos on a homepage increase Google search by 53 times

Smartphones

Have an understanding of the growth and use of smartphones by consumers

Have optimized their websites and related digital assets for mobile access

If you want to improve your social media presence, here are a few suggested next steps for moving forward: