Asset Management Communications Blog

As I wrote in my last post, it’s now easier than ever to have a polished, sharp investment management website. Clearly, a strong website is important because in areas of strong competition, such as investment management, looking your best is an important marketing imperative.

I am fully aware of the fact that there seems to be so much involved in developing a fully-formed digital marketing strategy.

Investment management firms, in particular, are often at a loss to know where to begin. And really, the first step is to nail down the strategy for conceiving, planning, and executing the actual content creation process, as everything else in digital Inbound Marketing flows from the quality and usefulness of the content itself.

That's why we have been slowly putting together a comprehensive, yet easy-to-follow guide for investment managers of all stripes to use to get their digital efforts off on the right foot.

Emilie argues there are inherent trade offs in outsourcing any part of a firm's marketing function. So long as investment managers are aware of the risks and costs, it can be a really effective way to streamline a few specific investment management marketing tasks that can often sap the time and internal resources of investment management firms.