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Taggo Insights Report - Launch of Rock and Ash Fan Club

For more information on setting up a fan club, please email aaron(at)taggo.me.

Rock and Ash was looking for a way to provide instant rewards for fans of their handmade burgers. They also wanted to increase their Facebook fan base from walk in customers. With Taggo, Rock and Ash was able to launch a fan club based on their existing Facebook Page within one hour and at minimum cost.

Poster informing customers/fan of benefits of joining Fan Club

How does it work?

Customers visit Rock and Ash Singapore at Marina Square Link and see posters enticing them with a 20% discount to join the Rock and Ash Fan Club. Customers scan a QR code or enter the given URL (http://taggo.me/RockandashSG) to like the page and register their mobile phone number.

Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier will give the customer the 20% discount.

What were the results?

Rock and Ash new fans

Rock and Ash acquired 205 new fans in just one month of the launch of the fan club. In comparison, it took them six months to acquire this same number of new fans previously. Each check-in generated over 1, 600 advertising impressions among friends on Facebook. This high-rate of impressions could potentially have a high impact on brand awareness for Rock and Ash.

Stories Published1

Story Impressions2

Story Clicks3

New Fans

259

422,629

71

205

(1) The number of stories that were published on the fan's wall from Taggo. A story is published when the cashier check-in the fan at the counter. (2) The number of times your stories were shown to the fan's friends on Facebook, either in their News Feed or on the right of the page as an ad. (3) The number of times friends clicked on a story.

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities
underground, and may create larger incentives for criminal syndicates to
target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

Source: https://app.msf.gov.sg/Portals/0/Summary/research/EDGD/Gambling%20participation%20survey%202011.pdf
For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to.
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?