50M PEOPLE ENGAGED

In 2013, TRACE launched TRACE Music Star, a musical talent search competition, with the goal of discovering the greatest singing talent in Africa.

The four seasons of the competition attracted 330 000 candidates, making TRACE Music Star the largest singing competition in Africa and France.

TRACE Music Star breaks the barriers of the traditional physical castings. Contestants enter the competition by uploading an audio or video performance on a dedicated TRACE digital platform.

The best entries are selected for final TV performances. The training for the grand finale is filmed and broadcast as a reality TV-show on TRACE channels and social pages. Winners receive cash prizes, record deals, global promotion and mentoring/recording experience with A-List artists.