Redesigning the OXID eShop default frontend

We’d like to invite OXID partners, shop owners, developers and eCommerce experts at large to discuss with us the objectives and requirements of the next generation OXID eShop graphical user interface that caters end users.

Let's keep an eye on the future trends in best-practice eCommerce design as well as the objectives and requirements that account for a intriguing eCommerce experience: How can we best balance optimal product presentation and brand experience with high usability while maximizing sales results?
What’s the default layout architecture of an eCommerce and how can we ensure a déjà vu moment for shop visitors irrespectively of the device they use?

The most mission-critical process in any online shop is the checkout, because this is where we could loose customers. How can we decrease the number of dropped shopping carts? How can added value offerings be presented without interrupting the checkout process? The objective is to make this process accessible in a highly transparent and efficient manner.

Certain target groups prefer certain access to information, and certain product segments have their specific requirements. Here we’re talking about the objectives of future access paths to the product catalog, which can be static or dynamic, user generated growing or intelligent adaptive.

Meanwhile the possibilities of an online product presentation can be of higher value than the presentation in a stationary shop. How can this added value be utilized most effectively on the web and how are basic product information and user-generated content blended most suitable?
Feel free to also discuss the potential of Social Media Marketing when integrating the respective platforms and using the onsite community features OXID eShop provides.
Furthermore, we'll discuss upcoming rich media technologies and their benefits when rendering complex product structures.

Let's talk about how to showcase the golden nuggets of OXID eShop! OXID Partners, developers and show owners know a lot of hints and tips, which we could include in a demo shop. This is the best way how to demonstrate the rich feature set of OXID eShop.

OXID eSales – Smart E-Commerce Solutions

OXID eSales AG is the leading provider of sustainable multi-channel e-commerce solutions and services. Scalable and modular e-commerce platform. Commercial open source shopping cart software.
Integrates all touchpoints such as webshop, mobile and point of sale (POS). Flexibly customizable standard cart software.
Professional services from strategy development and project implementation to operation of a successful multi-channel business.