Narrow Web Europe

Eastern underwear

January 27, 2009

Related Narrow Web Europe

Eastern underwear
The British clothing retailer Marks & Spencer (M&S), affectionately known as Marks & Sparks, is a pioneer in using RFID labels to move stock more easily through its supply chain. (A few years ago M&S caused consternation to the British expatriate community when it closed all its stores in continental Europe, leaving many, including your correspondent, with no idea where to buy their underwear.) Now comes the news that the group is opening outlets throughout Ukraine, so that shoppers from Odessa to Dnepropetrovsk will soon be smartly dressed by M&S, with the ubiquitous RFID labels to ensure they get the right fashion goods at the right time.