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Philips Lighting Specialty e-store @ Lazada Malaysia

Me and my family is a
loyal user of Philips Lighting when it comes to lighting. We are happy that we
could now purchase Philips Lighting online from Lazada Malaysia. Philips
Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting, has
announced the official launch of its specialty e-store on Lazada Malaysia, the
country’s number one online shopping mall with over with over 25 million
monthly desktop visits.

This partnership
signifies a major step forward for Philips Lighting, as well as the lighting
industry in Malaysia as it opens up a whole new channel to better serve the
growing needs of savvy online shoppers by offering a comprehensive range of
indoor and outdoor lighting solutions.

Managing Director for
Philips Lighting Malaysia and Singapore Mr Alok Ghose said the tie-up is in line
with the company’s market position as the leader in connected lighting and fits
aptly with its theme for this year, Let’s Get Connected. “Philips Lighting aims
to take the ultimate step of introducing a host of smart and sustainable LED
lighting products, turning them to be part of the Internet of Things (IoT)
eco-system to create an engaging user experience. This year’s theme is a
culmination of a 3-year consumer experience journey which began with Let’s Go
Green in 2015 and followed by Light Beyond Illumination in 2016,” Ghose said.

He added that by
partnering Lazada Malaysia, it was also a great opportunity for Philips
Lighting to tap into the growing e-Commerce market segment and unlocking new
business revenue, while at the same time, delivering richer lighting experience
to the Malaysian consumers via the platform.

According to leading
online statistics agency Statista, Malaysia’s e-commerce revenue is projected
to grow exponentially to over USD2 billion (RM8.9 billion) by 2020, from USD991
million (RM4.4 billion) currently.

“At Philips Lighting,
we understand the sophisticated interaction between light, its effect on people
and their surrounding environment. This knowledge results in lighting
innovations that exceeds our customers’ expectations, providing them with
outstanding lighting solutions and experiences,” said Ghose.

“E-Commerce is fast
gaining traction, and becoming a big contributor to the omniretail trend. As a
market leader in connected lighting, we aim to stay ahead in the game by being
the first lighting company to tap into this growing segment. Through the
Philips Lighting – Lazada partnership, consumers will be able to access and
purchase a range of Philips Lighting while being assured of a reliable buying
experience and prompt delivery to their doorstep from Lazada Malaysia,“ Ghose
added.

Lazada Malaysia Chief
Operating Officer Mr. Kevin Lee Fong Siang said: “As the industry leader in
e-Commerce, Lazada has become not only consumers’ favourite online shopping
destination but the choice online platform for brands and retailers too. The
launch of Philips Lighting’s official online store via Lazada Malaysia is a
testament to Lazada Malaysia’s commitment in expanding the choice of brands and
accessibility to customers. We look forward to an exciting collaboration with
Philips Lighting in the upcoming months.”

For over 120 years,
Philips Lighting has been at the forefront of innovation, delivering truly
meaningful lighting by combining people’s needs with its expertise in lighting technology,
human behavior, and the biological effects of light. In bringing about brighter
lives in a better world, Philips Lighting believes that everyone should
experience and interact with the best light possible at every moment of the day
or night to make them more comfortable and productive. At Philips Lighting,
light is used to make people feel happier and safer – light that entertains,
inspires, and informs, makes cities more livable, and satisfies people’s daily
needs.

Mr.
Alok Ghose, Managing Director of Philips Lighting welcomes the crowd in his
opening speech at the Launch of Philips Lighting’s e-specialty store on Lazada
Malaysia.

Besides launching
Philips Lighting specialty e-store on Lazada Malaysia, the company also hosted
a Partnership Day event in Kuala Lumpur for over 140 local distributors
throughout the country. In conjunction with the specialty e-store launch,
Philips Lighting is also introducing a series of exciting and attractive
promotions for online shoppers on Lazada Malaysia.

For the grand launch on
7th February 2017, a store wide discount of up to 66% can be enjoyed
for every online purchase of Philips Lighting products made via Lazada
Malaysia, applicable while stocks last. Also, the first 100 orders will receive
two movie tickets when total purchase exceeds RM100 - terms and conditions
apply.