Wednesday, December 24, 2008

I’ve been following Harvard Business Publishing on Twitter (@HarvardBiz). In one of their recent posts, titled “A Christmas Wish for Business: Selflessness”, blogger Susan Cramm said something that jumped out at me:

“During these difficult times, I need a lot more ‘we’ and a lot less ‘me.’”

Looking at our team, I’m proud to say that DBE tries every day to focus on the “we”. Whether that means stepping up when a coworker needs a helping hand, posting a public ‘thank you’ or ‘congratulations’ on our message board in the lobby, or just getting together to catch up on a personal level. Much like Captain Planet and the Planeteers, Voltron, or the Super Friends, we’re happier and more successful when our powers combine.

In the broader sense, DBE focuses on the “we” both by treating our clients as partners and by giving back to the community. Our team members and DBE as a company are active supporters of a variety of national and regional charities.

This spirit carries over into our annual Secret Santa exchange. Each year, the DBE team contributes to charities that are important to our team members instead of buying gifts for each other. We start by each making a list of our 3 favorite charities and/or causes and putting our lists into a box. Each person chooses a Secret Santa recipient from the box and makes a financial contribution to one of the organizations listed.

At our holiday lunch last week, we shared with each other which organizations we donated to and taught each other a little about their charitable missions. Some of the organizations we contributed to include:

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Digital Brand Expressions

About DBE

Digital Brand Expressions (DBE) is an Omotenashi-driven, digital marketing agency that delivers success for our clients every day. We partner with middle market companies and brands, providing them strategic, high-touch solutions and anticipatory support for all things digital. Our work includes lots of content marketing, smart website design, real SEO, engaging social media marketing, Web TV storytelling, targeted email marketing, and more. What kind of help does your company need? Reach out and let’s talk.