No, no, no. The trend away from printing on paper will bottom out in the next couple of years and then begin a monumental rebound which will dwarf, dwarf I say, any previous publishing exploits. This will happen because of a conflux of computer virii, crappy screen quality and the Chinese having finally secured their monopoly over all electronic manufacturing. Advertisers, unsure if any of their advertising is actually being seen on electronic gizmos abandon it for the surety of print on paper.