YACHT DEALER

A logo for a company that deals in the sale and maintenance of yachts off Bombay's seafront.

Typeface: Handlettered, Sloop Script

TRAVEL WRITER

RISHAD SAAM MEHTA

Everyone says he has the best job in the world. He gets paid to travel the globe. Then writes page-fulls of his wonderful encounters and posts spectacular pictures of things he sees.

But everyone cannot do what comes so naturally to Rishad. He drives across countries, often continents. Walks the narrow streets. Has tea with a local — listens to everything he says. Which is where great stories come from.

That was the concept behind his identity-doodle. The line plots Rishad's path as the arrives at a destination, takes every bit of it in and moves on to the next one — rich with stories and experiences.

WEDDING INVITE

A wedding invitation for a couple that remain lifelong Gooners. The cannon from the Arsenal crest had to find its position of prominence. The embossed meandros pattern on the border was taken from the floor tiles of their room.

Typeface: Farnham

CREST

BARODA ROYAL FAMILY — BARODA CROWN

When Pratap, the young scion of the Gaekwad family, approached me to work on a makeover of the royal family crest it was exciting and terrifying — there would be many fathers to this project and a lot of people would have their say (and voice their disapproval). And though everything didn't go my way, I was delighted that something so minimal and simple was finally the design everyone approved of.

The crest will be used as the holding company logo for a number of businesses Pratap will oversee in the coming years.

Typeface: Bolyar Pro

CODER & TEACHER

NEW SCHOOL

Identity design for a software designer Patrick, who specialised in coding educational web-platforms.

Concept: The New School, is the fish that swims against the tide of conventional approaches to explore newer solutions.

Typeface: Dax

BOOK COVER

FAST CARD & FIDGETY FEET

Fortunate enough to have a completely crazy travel writer for a childhood friend who was crazy enough to trust me completely with the cover of a book about stories from driving, and walking, around the world.

The typography was whimsical and carefree much like Rishad's personality. The style was like a personal diary or journal complete with the elastic band. The illustration was reminiscent of the writers heavy walking boots (he has since moved to wearing only Adidas Hamburg — good boy).

Typefaces: Lady Rene and Lunchbox

SOFTWARE DEVELOPMENT

SPANEOS

A software company formed with the coming together of six vibrant young minds.

The one-word essence for the identity was TRANSFORMATION. The need to continuously change, adapt and evolve to bring forward the best solution for the client.

JEWELLERY

ECOLOGICAL SUSTAINABILITY

A scientific foundation, committed to the research of innovative base technologies with a purpose to re-invest the proceeds so that eventually the system becomes self-sustaining for the common good.

Primary typeface: Blair ITC, Lobster Two

AID FOUNDATION

HOPE FOR NEPAL

A foundation to raise funds for the progress and development of earthquake-stricken Nepal — the small, proud, secular nation suspended between earth and sky.

Concept: The Endless Knot, a closed, graphic ornament composed of right-angled, intertwined lines. A graphic that draws you in as you gaze upon it, yet has much significance: It overlaps without a beginning or an end, symbolising the Buddha’s endless wisdom and compassion. Since all phenomena are interrelated, the placing of the endless knot on a gift or card is understood to establish a connection between the giver and the recipient.

ETHNIC JEWELLERY

Falguni Mehta is a well-known designer in Bombay, her speciality remains the traditional jadau style that incorporates flower and leaf motifs.

MONOGRAM

Pratik and Nidhi, it was a joy to work on a monogram for the biggest day in your lives.

ANIMAL WELFARE

CROWN VET

LOGO • IDENTITY • PACKAGING

Crown Vet was set up by Pratap Gaekwad in 2016 with a view to providing the highest international standards in veterinary care for pet owners in India. Crown Vet is on its way to opening vet clinics across India whilst colloborating with expert veteranians from over the world.

Concept: Pratap's brief was to develop a logo around his handsome Great Dane, Chevy, whose most distinctive feature was a large black spot over his left eye.

Typeface: Museo

LEADERSHIP TRAINING

MULTILEVEL LEADERSHIP CONSULTING

MLC partners with individuals and leaders across all levels of organizations to support change initiatives, whether they be related to people, process, programs, or technology.

Concept: The tree rings a metaphor of growth. Four diverse rings float in space — metaphorical of people at different levels of experience learning, evolving and adapting to change.

CROCHET

NENA'S KNITS

My good friend set up her talented mother to open a crochet shop that retails some delightful handknit hoodies and other stuff. Both for kids and adults. Check out their Instagram feed on @nenasknits

Typeface: Catalina

PSYCHIATRY

THE BIRMINGHAM COURSE

A leading online preparatory course for the Royal College of Psychiatrists Membership Examinations (MRCPsych) that provides comprehensive online revision and mock exams based on the principles of evidence-based revision.

Typeface: Trajan

INVESTMENT

WINETAGE

With a tagline like Diversify To Solidify, Winetage gives you a reason to make an investment in this Parisian fund that offers private customers to invest in fine wine stock.

Concept: Two V-shaped wine flutes come together to form the W in the crest. Each is filled to varying degrees with burgundy and golden wine cuing both, a portfolio diversification and increasing returns on investment.

Typefaces: Regulator, Jensen

ME

I HEART ARSENAL

A logo I made for myself.For my undying love for The Arsenal.Thank you Mr. Glaser