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Businesses have been collecting and analyzing data since the dawn of time – or at least the dawn of paper. Until recently that data was stored in notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings. But as the computer age changed our capacity for storing and analyzing data, our thirst for data grew.

This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services to leverage technology to create transaction-worthy user experiences.

Big Data has already proven to be a game-changer in many industries, enabling organizations to boost revenues, develop innovative products, predict consumer response, anticipate market changes, and disrupt industries. This Big Data Primer infographic explains the sources of Big Data and begins to quantify its impact on business and industry in simple terms. For executives and managers alike. All sources cited.