Press Release

<html><head><meta name="GENERATOR" content="TAGFREE Active Designer"><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><title></title></head><body><p style="font-family: gulim; font-size: 9pt;">Demonstrating Kia Motors' ongoing commitment to safety and continuous improvement, the all-new 2017 Kia Sportage has earned the highest designation possible - Top Safety Pick Plus (TSP ) - from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention. The rating reflects top scores in each of five crashworthiness tests as well as the integration of driver assistance technologies to aid in crash prevention. </p><p style="font-family: gulim; font-size: 9pt;"><br>"The Insurance Institute for Highway Safety is one of the most recognized and respected organizations in the industry when it comes to evaluating vehicle safety, and as such, the Top Safety Pick Plus designation is a significant achievement," said Orth Hedrick, vice president, product planning, KMA. "We are especially proud to have our all-new Sportage earn that TSP rating in light of IIHS' new, more challenging standards, validating the efforts of our engineers and the priority we place on safety." </p><p style="font-family: gulim; font-size: 9pt;"><br>IIHS testing parameters were changed for 2016, requiring each vehicle to earn "good" ratings in five crashworthiness tests - small overlap front, moderate overlap front, side impact, roof strength and head restraints - as well as an "advanced" or "superior" rating for front crash prevention in order to qualify for a TSP .</p><p style="font-family: gulim; font-size: 9pt;"><br>The 2017 Sportage is available with a wide range of driving-assistance systems and safety features including Autonomous Emergency Braking (AEB), Lane Departure Warning System (LDWS), Blind Spot Detection (BSD) with Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), and Bi-HID headlights with Dynamic Bending Light (DBL) technology, high-beam assist (HBA), and front and rear parking assist. Furthermore, the structure of the all-new Sportage is significantly improved due to the extensive use of Advanced High Strength Steel (AHSS). With 51 percent of the Sportage's body-in-white consisting of AHSS, versus the outgoing model's 18 percent, torsional rigidity has improved 39 percent. In addition, the Sportage utilizes more than a football field's length (338 feet) of structural adhesives.</p></body></html>