NewswireToday - /newswire/ -
London, Greater London, United Kingdom, 2008/11/03 - Reward has been awarded the prestigious title of ‘Card programme of the year’ at the 2008 Retail Systems awards, beating rivals Blockbuster, Barclaycard, Thomas Cook and Marks and Spencer to the accolade.

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The ‘Card programme of the year award’ recognised Reward’s work with sports retailer JJB. The programme used Reward’s unique ‘Passion Loyalty’ programme to increase both spend and footfall amongst a diverse group of consumers. By offering consumers rewards that they are passionate about, Reward was able to build interest in JJB sportswear and communicate with consumers directly with bespoke promotional and marketing information. Innovative use of control groups, targeted direct marketing and advanced use of customer data further contributed to the success of the programme.

Reward was also named as a finalist in the ‘Best use of technology in hospitality and leisure’ category for the development of Tottenham Hotspur’s ‘Club Cash’ loyalty programme a ‘world first’ innovative solution, whereby members can earn cash back to spend within Tottenham Hotspur retail outlets.

Gavin Dein, Founder and CEO of Reward, commented: “The retail sector is having a tough time at the moment as shoppers try to save their cash. As a result many retailers have implemented loyalty programmes as a quick-fix and then felt confused when they haven’t worked properly. This is why it’s great to be recognised for the work we’re doing with both retailers and passion brands like Tottenham. If loyalty is ever going to work, retailers need to find out exactly what their customers want from a loyalty programme and deliver it. Otherwise they are merely throwing money down the drain.”

The Retail Systems Awards, which are in their third year, recognise excellence and innovation in the field of information technology within the UK retail sector.

About Reward
Reward (reward.tv) is a loyalty management company, dedicated to delivering passion-based loyalty programmes. Established in 2001, the company today has an established network of high street and online retailers to include: Halfords, JJB, Little Chef, Superdrug, Burton, Dixons Store Group and Amazon.com and passion brand partners to include: Tottenham Hotspur, Barclaycard Football and AC Milan. Reward is an independent company run by founder and CEO, Gavin Dein and includes board directors from leading e-commerce and financial management companies including: Venda Ltd, Consensus Business Group and iD Data.

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