Napier and Armitage Communications merge to form Napier Group

These two agencies will now be form two-thirds of the Napier Group, which also includes Peter Bush Communications which Napier acquired in September 2015 but continues to operate under its own brand. Together the brands have clients in a range of B2B tech industries including industrial automation, semiconductors, and software development.

The directors of Napier will take on new roles within the overall brand group. Mike Maynard (pictured) will lead the group of companies as managing director. Suzy Kenyon will take the role of director of the electronics practice. While Dave Ingle will become director of the industrial automation and IT practice. Meanwhile David Armitage, founder of Armitage Communications, will continue to work in the business by driving strategy for Armitage.

Maynard said by joining forces the new organisation would become one of Europe’s leading B2B tech agencies. “All three companies in the group deliver high quality technical campaigns based on deep insight,” he said. “Together they offer a comprehensive range of services including media relations, content generation, media buying, marketing automation, design, animation, video, and translation.”