Boardman said Appleby Westward’s wholesale price reduction programme and successful promotions had helped boost its results. “Clearly, if our retailers are buying more from us, they are selling more,” he added.

The company is also looking to hold a series of mini-tradeshows later this year, designed to help Spar retailers in the South West to improve margins, drive footfall and basket spend, and reduce costs.

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South West Spar stores that have signed up to Appleby Westward’s Retailer Club - which offers rebates on own brand and free-from products - have seen an average sales uplift of 36% since its launch in August.