Newsweek quickly deleted the tweet and posted an apology to the King family.

“Earlier this afternoon we published an opinion piece with an insensitive image of Martin Luther King Jr.,” commented Newsweek. “We sincerely apologize to the King family for this egregious error.”

Following the apology, Bernice King went live no social media to talk more about the incident and the use of images.

“Today I saw where Newsweek published this insensitive image of my father,” she expressed.

She went on to explain to all media outlets to be careful of the images they use of her father and to think about her family before using certain images. She says this especially as the 50th anniversary of her father’s death is this year.