The company has already been accused of dressing up a Chinese-made handset, the Ikon 4, which is imported by Indian firm Adcom, as its new budget phone. Now local competitors have voiced concerns to the telecoms minister.

In response to this complaint, the PTI cites sources in government that said: “The Ministry has analysed the issue and it feels that such a device can be manufactured for about Rs 2,300.” That’s still around $30, way below what the phone is being marketed at.

The ICA says that even with a subsidy, Ringing Bells would not be able to sell the handset for $4 and has called on the government to investigate.

Kirsty Styles is a journalist who lives in Hackney. She was previously editor at Tech City News and is now a reporter at The Next Web. She loves tech for good, cleantech, edtech, assistive tech, politech (?), diversity in tech.