TGBP 033 UFC 215: Let’s Talk About The Fight The Wasn’t

UFC 215 ended up exceeding expectations, something that usually happens with fight cards that are barely promoted and whose historic main event wasn’t even really advertised.

With that being said, I want to focused on that cancelled main event and the way it wasn’t promoted. There aren’t many historic events happening every year in MMA, this was one and yet the UFC and Dana White did not deem it fit to put some marketing dollars behind it. Why is that? I also have an answer for those of you who say that Dana and the UFC are doing the best they can with a smaller division that the public has no interest in (a falsehood that Dana White and others have wanted to use as their crutch for not doing their job better, which is to promote fights and fighters).

UFC 215 ended up exceeding expectations, something that usually happens with fight cards that are barely promoted and whose historic main event wasn’t even really advertised.

With that being said, I want to focused on that cancelled main event and the way it wasn’t promoted. There aren’t many historic events happening every year in MMA, this was one and yet the UFC and Dana White did not deem it fit to put some marketing dollars behind it. Why is that? I also have an answer for those of you who say that Dana and the UFC are doing the best they can with a smaller division that the public has no interest in (a falsehood that Dana White and others have wanted to use as their crutch for not doing their job better, which is to promote fights and fighters).