WHY WILL IT NOT WORK ?

$5.00 a day budget for your FB ads can work for you. For those who have been investing in FB ads regularly, you know that there is a minimum budget set for your business. Like mine, it is $5.17. That's the minimum amount I have to invest per day.

For beginners, count on your lucky starts, your first few Facebook campaigns, you can start making your FB ads for just $1.00 a day.

HOW CAN I MAKE MY $5.00 A DAY FB ADS WORK HARD FOR ME ?

The very first step, that I always share with other business owners is to understand your BUYER's JOURNEY. Very important.

There are basically 3 stages in a BUYER's JOURNEY. (refer to the picture below)

With FB ads, you can reach out to more audience. By now, you should also know that your FaceBook page has limited audience reach. We are are talking about 2-6% of your FB page likes.

With FB ads at $5.00 a day, I guarantee you are reaching out to more than just 6% of your FB page likes.

For you to achieve the RESULTS at the end of your BUYER'S JOURNEY, they must go through the 3 stages of AWARE - CONSIDERING - DECIDED. For more details about this, you can actually Google about it. I am trying to keep things simple here.

With FB ads and $5.00 a day, it should look something like this. (photo below is for illustrations purpose only.)

#1 - SPECIFIC AND TARGETED

In order to ensure your $5.00 to work hard for you, your offer has to be SPECIFIC. You got to address buyer's needs, wants and their pain. You got to show how you can solve their problems and fulfill their needs.

Be specific with your message or offer.

Next, you have to reach out to TARGETED audience. We are talking about demographics. If you have a perfect customer, a real life customer, use them as your customer profile. If you don't, you can make it up.

- Female- Age between 22 - 29 years old- Residing in Singapore- Online Shopping, Weddings and Marriage- English (ALL)- Single, Engaged, In A Relationship, Open Relationship

When you are being SPECIFIC and TARGETED, you are maximizing the very opportunity where your FB ads will meet with people that will highly take action. Not only that, you are also optimizing your budget of $5.00 a day.

#2 - MOBILE PLACEMENT

There is only one thing for you to focus. Higher penetration into the Facebook audience size.

The more people your FB ads can be served to, the higher potential of you generating leads and sales.

We decided Facebook ads can help our business. We were lucky that Facebook did not banned our personal account back then, as we discovered that we were not allowed to promote or sell through our personal accounts.

We started our first FB ads with $30.00. We were happy that our ROI for our first campaign were 33 times.

Copy-writing. It was a struggle. I had to learn and read up about copy-writing. Put them into action.

It's important to have a good copy-writing. I'm still learning. A good copy-writing can make you a lot money. A great copy-writing can maximize your FB ads budget.

The main challenge for Filzah is to make decision which marketing platform to invest in order to promote Gerai Nenek Obek's Weekend Buffet.

Here, she was quoted $280.00 for 2000 copies of flyers. She came to me asking, for the same amount how big the audience will be on Facebook. I said that she was probably looking at an audience size of 30 000 people on mobile platform only.

She decided to divert her marketing budget from flyers to Facebook ads.