Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect between cultures, movements and super-fandom.

While every day is essentially Social Media Day, June 30th, 2017 marks the eighth-annual official global celebration and the first official Social Media Day event in Jacksonville, Florida, a full-day conference where industry thought leaders will gather and share insights.

Speakers

Carlos Gil

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Speakers

Carlos Gil

Host, Social Media Day Jacksonville

Carlos is a Marketing Executive, Writer and Public Speaker with a decade of experience leading social media marketing and strategy for global brands including Winn-Dixie. His work has been featured by CNNMoney, Harvard Business Review, Inc. Magazine, Mashable, and Social Media Examiner.

Mark Kaye

Radio Show Host and Snapchat Celebrity

Mark is a Snapchat expert and an award-winning radio and TV talk show host. He is the host of "Talkin Snap!" the ONLY talk show that airs exclusively on Snapchat. He also hosts "The Mark Kaye Show," a nationally syndicated entertainment and current events talk show.

Amy Schmittauer

YouTuber and Best Selling Author

Amy is a video marketing authority coach, public speaker and host of Savvy Sexy Social, a video series for people who want to create an amazing brand platform through video and social media. She is an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015.

Shaun Ayala

Snapchat Storyteller and Influencer

Shaun is an award-winning Snapchat storyteller, widely recognized for his interactive and engaging snapchat games. He has partnered with and created Snapchat stories for many popular brands including FOX and Paramount Pictures.

Roberto is a Creative Entrepreneur and Marketer with a background in Advertising and Brand Development. He works primarily with businesses, entrepreneurs and creative services professionals to help them engage with the audiences that matter most to them through effective marketing and media.

Casie Shimansky

Social Media Manager, Cisco

Casie Shimansky is an award-winning social media specialist, taking home the 2016 Ragan and PR Daily’s ACE Awards for Social Media as well as being named a 2017 Rising Star for the Social Shake-Up! She has been with Cisco's Talent Brand team since 2015, and in that time has organically grown the @WeAreCisco Instagram account from 0 to 18,000+ using EGC (Employee Generated Content) and a human approach in communicating with their followers.

Kenny Harper

Co-Founder, Rock My Image

Kenny is the Co-Founder of Rock My Image, a Digital Marketing Agency that empowers business owners & entrepreneurs to get Rocking Results online by Leveraging the web. He is also the Current President for Jacksonville American Marketing Association and

VP of Public Relations for Toastmasters International.

Curtis MidKiff

Sr. Advisor, Social Business Strategy, Southwest Airlines

Curtis Midkiff is the Sr. Advisor on the Social Business team at Southwest Airlines, the country’s largest domestic airline and the most successful low-fare, high frequency carrier. The Social Business team at Southwest is responsible for setting the strategic vision for social across the enterprise, and Curtis has the primary responsibility of building on the current social business roadmap with a focus on long-term planning for the future. Prior to joining Southwest Airlines, Curtis served as Director of Social Engagement for the American Red Cross and Society of Human Resource Management (SHRM). Curtis is a recognized thought leader on social media strategy for brands and has been featured in a range of media outlets including MSNBC.com, Bloomberg, Forbes.com, The Wall Street Journal and the New York Post.

Anna Gonzalez

Head of Social MediaNasdaq

With experience in print, television and online media, Anna Gonzalez has a solid understanding of new media’s role in journalism. She brings a terrific mix of social media expertise and editorial strategy along with a real passion for innovative storytelling to her new role as Head of Social Media for Nasdaq. In this position, she oversees social video production, editorial voice and social marketing campaigns.

Before joining Nasdaq, she was the Head of Social Media for CNBC and was responsible for leading the Social Marketing and Social News Teams. This included running paid and organic social campaigns to drive tune-in, social referrals to CNBC.com and grow brand awareness. She helped the organization generate creative social content that engaged the network's growing multi-platform audience.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch

1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break

2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails

Roberta's Pizza

261 Moore Street

Brooklyn

NY

Social Media Day Jacksonville 2017 will take place from 9 am to 4 pm on Friday, June 30th in the Lecture Hall of The Jessie Ball duPont Center, which is conveniently located in the heart of Downtown Jacksonville. Get your tickets early as seating capacity is limited and this event will sell out.

Event schedule

8:30 AM – 9:00 AM

Registration/Check-in

9:00 AM – 9:30 AM

Carlos Gil

Host, Social Media Day – Opening Keynote

9:30 AM – 10:00 AM

Mark Kaye

Radio Show Host and Snapchat Celebrity

10:00 AM – 10:30 am

Amy Schmittaeur

YouTuber and Best Selling Author

10:30 AM – 11:00 AM

Roberto Blake

YouTube Partner and Consultant

11:00 AM – 11:30 AM

Shaun Ayala

Snapchat Storyteller and Influencer

11:30 AM – Noon

Creator Panel

With Shaun Ayala, Amy Schmittaeur & Roberto Blake

Noon – 1 pm

Lunch

1:00 PM – 1:30 PM

Kenny Harper

Rock My Image

1:30 PM – 2:00 PM

Anna Gonzalez

Nasdaq

2:00 pm – 2:30 pm

Chad Israel

Hertz Rent-a-Car

2:30 pm – 3:00 pm

Casie Shimansky

Cisco

3:00 pm – 3:30 pm

Brand Panel

With Nasdaq, Hertz, Cisco, Southwest Airlines

3:30 pm – 4:00 pm

Curtis Midkiff

Southwest Airlines – Closing Keynote

4:30 pm – 6:00 pm

Networking Reception @ The Volstead

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Thank you to our partners

About #SMDAYJAX

Want to learn about the latest in social media marketing? By attending Social Media Day Jacksonville, discover the latest trends to apply in your business on Facebook, Instagram, Snapchat, YouTube, Live Video and network with fellow industry professionals.