Pay per click (PPC)* refers to the online advertising payment model where payment is based solely on qualifying click-throughs. These are the ads that appear on the top premium position and along the right side rail of the organic or natural listings on a search engine results page (SERP). Pay per click (PPC) allows advertisers to create ads and target specific keyword(s).

A keyword-targeted ad is ranked on a search engine result page (SERP) based on the matched keyword's maximum cost-per-click (CPC) bid and Quality Score. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system.

Some keywords are more expensive than others, but with the proper strategy and mechanisms in place, the cost can be curbed, which is why PPC keyword research is essential for identifying certain target keywords.

Bruce Clay, Inc. PPC search management services are more than just a keyword bidding solution. We focus on delivering traffic from the major PPC provider networks, identifying geographic areas that can generate more targeted, less costly, converting traffic.

We will monitor performance and review the results with you regarding the performance findings, management process, deliverables and more. Our methodology aims to increase campaign efficiency by expanding the current number of conversions while lowering the cost per action through active day-to-day campaign management.

Keyword Research

Advanced keyword research strategies are performed to establish a list of keyword phrases that are relevant to the advertisers’ product and/or services, and is an important first step in the pay-per-click keyword submission process. When the right keyword phrases are targeted, the users visiting the website will be highly qualified and likely highly motivated to buy or request information.

PPC Campaign Management and Analysis

The PPC campaign management and analysis program includes the following components:

Ongoing adjustments and optimization of campaign settings for increased profits and improved ROI

Expand to other networks, if budget allows, such as Bing and social networks

Bruce Clay, Inc. is a pay-per-click management company that understands the role that pay-per-click campaigns play in search engine marketing and holistic SEO. Our PPC pros provide a wide range of PPC online advertising services as part of ongoing Internet advertising. We take great pride executing a best-practices approach for all campaigns. From the beginning, our goal is to seek out creative and effective strategies resulting in a more powerful online presence.

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