Aveeno Active Naturals Positively Ageless Lifting & Firming Eye Cream is a moisturizing eye cream that works with your skin and is clinically shown to visibly lift and firm skin around the eyes, brighten the appearance of skin around the eyes and reduce the appearance of dark circles. Now you can help make up for past sun damage by reducing the visible signs of aging, for younger looking skin with Aveeno Active Naturals Positively Ageless Lifting & Firming Eye Cream! Aveeno Active Naturals Positively Ageless Lifting & Firming Eye Cream, which antioxidant Natural Shiitake Complex, is clinically shown to help fight the aging signs of sun damage around the eye area by:

Visibly lifting and firming skin around the eyes

Reducing the appearance of lines and wrinkles

Visibly reducing dark circles

And because it's from Aveeno, Positively Ageless Lifting & Firming Eye Cream is gentle enough for even sensitive skin.

The Natural Benefits of ShiitakeThe sun damage accumulated throughout your life has developed into the first signs of aging - fine lines around the eyes and forehead, uneven tone, and brown spots. The Aveeno Positively Ageless collection with Active Naturals Shiitake Complex helps improve the visible signs of aging. Enhance the youthful appearance of skin with Shiitake. First cultivated in Asia over 1000 years ago, shiitake mushrooms were recognized by ancient herbalists for their medicinal purposes. Aveeno has captured the beauty-enhancing benefits of shiitake mushrooms in formulas that have been shown to enhance the youthful appearance of the skin.

The Science Behind ShiitakeNatural Shiitake Complex, a natural antioxidant, works with the skin's own natural renewal process and has been shown in scientific studies to provide a broad-range of benefits to the skin. Only Aveeno products contain Active Naturals, featuring Natural Shiitake Complex and are shown to reveal healthy, younger-looking skin in just 4 weeks.

What are Aveeno Active Naturals?Simply put, Active Naturals are ingredients derived from nature and uniquely formulated by Aveeno to optimize skin's health and beauty. Aveeno has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven Aveeno. Recommended by dermatologists for 60 years.

Aveeno is the leader in Active Naturals technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.

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About Aveeno

The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer.

Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.

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