January 31, 2001 - Newswire Release

The influence of advertising on children is multidimensional and potentially quite powerful, affecting not just their purchasing desires but also their opinions when using products, according to new research by Elizabeth S. Moore, assistant professor of marketing at the University of Notre Dame. In a study of elementary school students, Moore found for the first time that children who saw advertising of a product before using it judged it differently than those who never saw the ad or saw it after the fact.p.