STRATEGY & IMPLEMENTATION

achieving calculated initiatives

SECTION 3

YOUR CHURCH'S RESOURCES

people, money & time

Does your church have the funds, human resources, time and talents to pursue its goals?

This thought exercise isn't meant to rain on your parade. Rather, this is the point where your Marketing Team looks in the mirror and asks, "Can we do this?" Knowing your resources helps you determine if your goals are realistic.

To accomplish this, your team should gather the following information. The data will reveal how your church's resources are currently allocated.

Budget–Where do you spend money?

Personnel–Where do your people focus their time?

Facilities usage–What types of activities take place in your building/campus?

Communications emphasis–What types of things do you emphasize through verbal, print and e-communication?

Your Marketing Team should review the data in light of your church's Vision and goals with two questions in mind: What does your resource allocation communicate about your congregation? In light of your strategy, how will your church (or should your church) re-allocate resources? The CMPT offers a downloadable chart to allocate resources similar to the one shown below. This image is only a guide, and the chart your team creates will be unique to your needs. During your discussions, team members should contribute their ideas to the content of the chart. The Marketing Coordinator will input the final, agreed-to content in a master document.