On Friday, the White House launched It's On Us, its new campaign to curb sexual assaults on college campuses. But, instead of focusing on women, It's On Us encourages male students to step up and help protect their classmates. It also takes aim at the bystander culture, asking people to step in before an assault happens to help put an end to the issue for good, bringing the NYC subway "if you see something, say something" mentality to college campuses.

"An estimated one in five women has been sexually assaulted during her college years—one in five," President Obama said when launching the campaign on Friday. "Of those assaults, only 12 percent are reported, and of those reported assaults, only a fraction of the offenders are punished." Obviously, those numbers are unacceptable.

To spread the message, the White House called on celebrities like Jon Hamm, Kerry Washington, Questlove and Connie Britton, who lent their star power to the cause in a new PSA. The White House also teamed up with 200 colleges across the country, as well as private companies like video-game maker Electronic Arts, which will include the campaign's logo in its games. Check out the campaign's PSA below, and add your support to the cause using #ItsOnUs.