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This paper describes the practices of people who collect discarded bottles and cans during public events in Zagreb, Croatia, which they return to recycling centers in order to receive a bottle deposit needed to supplement their low incomes. In addition to an ethnographic section in which we briefly describe this underrepresented aspect of everyday life in Zagreb, we address the symbolics at play in bottle collectors’ interactions among themselves and with "bottle providers" – people who gather in public spaces and consume drinks from bottles and cans. In so doing, we describe how the presence of a marginalized social group becomes visible in public spaces.

The paper describes how the characters of House, M.D. interact and relate to each other; it also discusses the role played by specific, semantically charged means of constructing narration. On one hand, the show largely maintains the model of a conventional medical drama, on the other, it deconstructs many of the characteristics inherent in the genre. The paper also attempts to explain the show’s huge popularity (for a certain time in the United States alone it reached 27 million viewers) achieved in spite of going beyond what an average viewer would expect, primarily by the show’s construction and by evoking ideas outside a classic medical drama.

Creating a personal brand is an important tool for professional development and success in life. The practical and research problem is the selection of the most effective methods of creating a personal brand. The aim of the article is an analysis of the innovative use of the reality show (The "Project Lady" in Polish Television TVN) as a method of shaping the personal brand using gamification. The paper deals with review of the process and the transformation of the personal image and with results of this program.

Since 19th century, during the nation-state establishment periods and through 20th century, political roles were attributed to the youth, which were the result and the representation of the modernity. These roles have differed in different periods of the nations depending on the socio-economic and cultural changes, while the concept of youth is affected by such changes. There is a common discourse in Turkey which supports that after the military coup on September 12 and neoliberal policies applied by Turgut Özal’s government in Turkey, the youth became apolitical and a generation that stayed out of the politics was created. Did the September 12 regime really meant to have youth stay out of the politics? In this article, the effort of September 12 restorations towards rebuilding the youth will be analyzed through a collective work titled “Ataturk and Youth” published by National Education, Youth and Sports Ministry Youth Services General Administration.

The labels we attach today to distinguish political regimes have histories. Applying them without understanding these histories is sometimes anachronistic and ethnocentric. I have little new to say about “democracy” and “dictatorship”, so that the discussion of these concepts is just a reminder. “Authoritarianism”, however, is a dubious neologism. I advance two claims: (1) In all regimes the power to command and be obeyed entails some dose of reason-giving, (2) What distinguishes regimes is the form and the extent to which the authority of rulers is monopolised by physical force. I conclude that the concept of “authoritarianism” adds little to the distinction between democracy and dictatorship.

Many economists working within the framework of behavioral economics (BE) label the conventional way of modeling as unrealistic, and consider their own approach as more realistic than the standard practice. However, a criterion for realism is lacking in behavioral economics literature. This paper offers a simple criterion for predicating realism to economic models, and provides an illustration of such criterion at work on a particular BE model.

This article discusses how the concept of audience theory has been developed within two basic intellectual traditions, resulting in two basic prototypes. On one side, there is the trajectory of the “mass audience” that was created and developed parallel with the emergence of the media of mass communication. The mass audience is regarded as a multilayer collectivity, residing at the end of a successive linear communication process – sender, channel, message, receiver and effects. In this one-way communication model, the audience is primarily the receiving structure, with little or no opportunity for feedback and participation in the communication process. The other prototype is linked to the development of new digital media and the internet; here the public is theoretically considered as “cross media” and active. The audience of new media is seen as a heterogeneous and structural collective in the communication model that characterizes the thow of information “many to many”. This prototype attributes to the new, active audiences or users unlimited power to participate and shape the communication processes. We discuss features of the two prototypes, including media usage, media access, information resources, time engagement and functions derived from media use. The most important feature we take up, however, is participation. We point out the problems and limitations of both prototypes in this regard. On the one hand the study of audiences has long been rooted in the concept of mass audience and limited with its primal orientation towards the effects of mass communication, while on the other hand, the emerging prototype 2 is all too easily granted participatory capacities, especially concerning the public sphere. therefore, the theorists of new and old media must step outside the prevailing postulates and consider the audience beyond the two prevailing prototypes in order to further deepen our knowledge and understanding of contemporary audiences and their participation.

The paper aims at reinterpreting the psychological insights on the formation of depression from the perspective of critical theories and tests the resulting model. In the first part of the paper based on Bourdieu’s, Giddens’, Habermas’, Honneth’s and Lash’s theories of social integration, an attempt is made to identify those network constellations, which simultaneously block goal attainment and veil the social components of the blocking. These distorted networks are considered to be contributing factors of the emergence of depression.
In the second part of the paper based on the database of ESS 2012 the correspondence of such network distortions and depression is analyzed along with the causes of the adding up of various distortions.

In this paper a generative framework for creativity is presented which extends upon Wallas’s model of creativity (1926), social learning theories and creativity theories. The framework offered here presents a distillation of learning and creativity theory drawing upon salient roots of both creativity and learning theories in the 21st century. The generative framework can be instantiated for use as a learning support tool to assist with the design of classroom and / or other creative learning experiences. Creativity theories are discussed in relation to their appropriateness of the framework. An explanation of the framework is present-ed and an example instantiation provided. The development of the generative framework has been influenced by psychological accounts of creativity and socio-constructivist accounts of learning. The framework presented here has a number of implications for creativity theory as well as teaching and learning practice.

The text undertakes the subject of death in the perspective of cultural studies, at the same time preserving the chronology of the intellectual reflection on these issues. The main thesis is presenting changes in the approach to the category of death in the history of the Mediterranean culture. Practically, the category of death has been perceived in two aspects: culturally (religiously) and „scientifically”. What is more, in biblical times the „scientific” aspect was not present, whereas the religious one dominated. In the course of time and development of science the proportions between these two aspects become reversed. The changes are directed towards the secularization and the scientific bias of the image of the world, which in the civilization of the West in the 20th century have reached the apparently extreme dimension. At the same time, these changes as a whole have not brought about the „taming” of death by man and the conclusion must be drawn that some sort of respect of its power will always accompany people.

Starting from the hypothesis that, if sociology is an epistemic image of a socially evolving reality, then sociology logically finds itself in the constant redefinition of its explanatory fundamentals (Buzărnescu, 2007), the question "are still valid its traditional concepts in the understanding of contemporary realities, completely changed?" appears perfectly legitimate. In addition, the offensive pragmatism, which is specific to our days, frequently brings to question the place and role of the sociological approach in the area of decision-making bodies, increasingly vulnerable to various journalistic and political projects, either failed (the Soviet experiment, for example), or controversial nihilism (globalism). With the stated intention to bring praxiological testimonies on the current status of sociology as a discipline of study, institution and profession, I propose a map of sociology inspired by the map of the chemical elements in the Mendeleev table similar to the map of logic proposed by Petre Botezatu in the year 1972.

The study aims to sketch the theoretical and methodological background of former Hungarian norms and values studies, and their relation to the question of social integration. We can identify two, seemingly unrelated research fields in Hungarian sociology: one of them is the sociology of deviance having a collectivist theoretical and methodological background; the other one is the domain of values studies primarily focused on individuals. Between these two main research approaches there is a significant discrepancy. In my study I propose a joint examination of the two areas, interlinking the micro and macro levels. In particular, I model a joint anthropological examination of the different systems of values and the concrete actions.

This study seeks to provide an explanation for three sub-problems. 1. The social determination of creation/the arising of “old-type” new historical data (for example determinative factors for excavations, etc.); 2. the social circumstances of creation/ the arising of “new-type” new historical data (for example, historical medicine) 3. reinterpretation/re-structuring of old data (for example, the digitalisation of sources). There are two topics within this area of sub-problems: 1. how the new “data universe” (the internet) has changed the topics and methods utilized in research; 2. how academic communities have perceived and integrated the new data types and how the face of a community has become altered within this process. The first sub-problem is interpreted from a functionalist perspective, the second from a conflict-theoretical one.

This study tries to explain the role of digital avatars for communication in two distinct ways. In the first part it debates what kinds of meanings avatars have for their users. To answer this question based on semiotic theories of Saussure and Lacan, a new approach will be proposed. Saussure’s theory of signs and Lacan’s theory of chain of signifiers as an entry for self, will be merged to form a new viewpoint. In the second part, the role of avatars in the digital communication for the receivers will be approached by Berger’s uncertainty reduction theory.

“How to make safe production management model change into a new model meeting the real needs”, has become the important subject faced by the researchers and practitioners of the current production safety management. From the perspective of individual initiative, this study attempts to use social cognitive theory and anthropology Embeddedness theory to answer the question. This study verifies the influence of personal initiative on safety production management mode transition with 1556 questionnaires from 73 manufacturing enterprises in China. The reliability and validity of all the scales were found acceptable. Path analysis using SPSS-19 and AMOS-17 software showed that there is a significant positive correlation between personal initiative and safety production management mode transition; three dimensions of safety individual behavior (safety passive behavior, safety controlled behavior and safety initiative behavior) play a partial mediating role in personal initiative and safety production management mode transition; three dimensions of on-the-job embeddedness (organization fit, organization link and organization sacrifice) can strengthen the positive correlation between personal initiative and safety production management mode transition. These findings made a new addition to the production management mode transition theory, and had guide significance for enterprises to improve production safety management level.

Margit Ács follows the footsteps of Miklós Zelei’s Separated village (Ister Publishing), and describes how useful sociography can be. The book, dealing with the issues arisen for over half a century ago, can be regarded as a part of the changing of the regime. Miklós Zelei together with his friends and cohorts has accomplished that a border-crossing was established between the villages Kisszelmenc and Nagyszelmenc and has achieved its goal that now everybody knows of these two villages in the Hungarian world.

Social and technical changes in reproduction are drawing childbirth into the marketplace. People are creating new relations that separate genetic, gestational and social parentage. Reproductive engineering makes options of in vitro fertilization, embryo transfer, surrogacy, and fetal tissue transplants. This paper explores an analogy between childbearing and social labor, arguing that the labor theory of value gives insight into the social functions of childbirth under capitalism. The valorization of childbearing is consistent with other ways of socializing the reproduction of labor power despite the capitalists need for an autonomously functioning private household sector. A value-theoretic approach is necessary to reveal how childbearing is being placed in material relation with other forms of labor under capitalism. Neither reproductive engineering nor biological difference are themselves sources of oppression for women, but when found in a historical context where value can be extracted, childbearing can become a form of alienated labor.

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