Crazy Beautiful Wet Wipes by Blue Q

Crazy Beautiful Wet Wipes embodies the best friend characteristic, yes, the sarcastic, witty, slightly offensive, but comforting to have around best friend. Blue Q's range of wet wipes are as Beautiful and Crazy as the name suggests, with fun witty copy, beautiful fabric patterns, old illustrations and typography.

Summer's Eve

On the graphics side, Little Big Brands worked with Summer's Eve to redesign the brand, from brand strategy through final design. On the structural side, "Product Ventures worked with Summer's Eve® to help reinvigorate the brand through the identification of design opportunities for the brand's wash, powder, spray and wipes. Structurally, the cap and the bottle interact as one unified shape, creating a cohesive design. The arched base, reminiscent of a woman's formal dress, complements the subtle feminine curves of the overall bottle. A modern look is achieved with the updated packaging, elevating the brand's upscale appeal."

Pacific Bird

“100% Nutritious. Delicious. Bugs.™” is what Pacific Bird is all about. Yes, Bugs. The Kitchen Collaborative's challenge was to create beautiful design and lets face it, "icky" products. Their solution was to focus on the beauty of the birds, hence the beautiful illustrations. See more of Pacific Bird packages after the jump!

Waitrose Nappies Range

Check out the newest launch from Waitrose, - a new range of nappies within their essential Waitrose offering.

"The in-house design gives the the consumer easy access to the information they need and a colour coding system making it easy to understand at first glance. Each size also has subtle cues to the age and possible development of the baby for the size of nappy. "

Notice the amount of nappies that comes in the each pack for each size (assuming the child will need it less and less as well as the product gets bulkier with each size).

Waitrose, Mid-Tier Pet Food

From wet and dry food to cat litter and treats, Waitrose’s range of Mid Tier pet food comprises of 73 products and 14 different categories in the range. Turner Duckworth was asked to redesign the range to clearly identify protein (food) types as well as clear navigation of product types e.g. dry/wet food, jelly or chunks etc.

The design uses brightly color coded objects and clear typography to differentiate the food types and help navigate the large range. The dogs and cats interact with the objects differently on every pack to provide a playful character across the entire range of products.

Goba

IlovarStritar, designed brand identity for Goba, a brand of MycoMedica company that produces food supplements from medicinal mushrooms. "MycoMedica is a startup company that has just launched Goba products in Slovenia and worldwide.The packaging uses color coding to get the best visibility from any angle. Goba means mushroom in Slovene. The illustrations are simplified for recognizability purposes and are a welcome element since medicinal mushrooms themselves are in majority not photogenic and do not look edible."