Prabha Sinha

Founding Director

Dr. Sinha and former Kellogg School of Management colleague, Andris Zoltners, founded ZS Associates in 1983. The firm’s global success was recognized by their induction into the Chicago Entrepreneurship Hall of Fame...

Jaideep Bajaj

Chairman

Jaideep Bajaj is Chairman of ZS Associates' board of directors and is based in Princeton, N.J. Jaideep has held a number of senior leadership roles and served as the firm's first Managing Director after the founders...

“Since our inception more than 30 years ago, we’ve prided ourselves on making sure the work we do actually gets implemented and that it makes a difference for our clients. Finding the right answer isn’t enough. We always want to see it through so our clients can see the impact it creates for their business.”