Archive for Tag: keywords

Anyone with even the slightest grasp of how SEO works should know that it’s all about playing the long game… Gone are the days when you could generate immediate gains by ‘tricking’ Google’s algorithm with black hat techniques. Today,...

Comprehensive and exhaustive keyword research is crucial if you want your PPC campaign to succeed. But this doesn’t just include the terms and phrases your target market is searching for, it also includes negative keywords that require exclusion from...