Registration page – you get the free PDF guide and the actual summit pass obviously.

Four different types of ‘Thank You’ pages – with different hooks to go in and buy the actual product.

I looked at an episode from a Funnel University and started drawing; I realized like, “Oh, my gosh, this is actually one of the most legit funnels ever.”

The reason why it’s so legit is that as soon as you register, there are all these different hooks that push back to the same thing, like:

“Hey, we want you to go order this.”

And then there’s a tripwire funnel… It’s kind of a tripwire funnel, kinda

Anyway…

HOOK #1: FREE TRAINING

The first email that goes out pitches them to ‘come buy’ this main product through the hook of, “Hey look, here’s $10,000 with the free training!”

(If you guys are listening to this, I would go to YouTube watch instead.)

A few days go by, and then, I’ll send…

HOOK #2: PRIZES

The second email with a NEW hook that says, “Hey, well, do you want surprises?” And you enter your name and email to get entered into a raffle… (and there are various ways to increase your points for the prizes).

A few more days go by and we go for another angle to try to get somebody to come in and purchase.

HOOK #3: GIFTS

Email three – “Well, how about a gift?” When you click it takes you to a page that says, “Well, here’s $3,000 and free gifts that go with this.”

HOOK #4: SAVINGS

Maybe some people are motivated by savings, (I’m really not but some people are )

So…

Email four offers a saving.

So across the top of each ‘Thank you’ page the header changes.

So that pages one, two, three, four have a different hook (each email leads to a different page), and it’s clickable throughout…

Free Training

Prizes

Gifts

Savings

ALL ROADS LEAD TO….?

So all these different hooks get them onto these pages and then every single one of these buttons pushes you back to the order page.

And then when you get to the page where the actual summit is going down, you can see…

Who’s gonna be on

What they’re gonna talk about

A picture of them

A button saying, “Yeah, I do want this!”

And guess where that button takes you?

A: Down to the bottom of the page which has the exact same block as all the 4 thank you pages others.

And then you click and it takes you, bam, straight to the order form.

All roads lead to the order form.

The upsells are there to (a point that I learn from Russell)… obviously, expand the average car value.

But what’s cool is this is that there are all these different angles to go and get somebody to the same order page.

Super interesting, right?

We have incredible affiliate tools, and so we’re gonna pre-built bridge pages…

…it’s gonna be awesome.

So that’s what I’ve been building!

And at the end, there’s a super awesome, really cool members area that pops out right there!

We’re gonna try and theme some of it out like the show Who Wants to be a Millionaire.

“Is that your final answer?”

“Is that your final offer?”

Anyway, we’re still working through some pieces on that, but hopefully, you guys will like it.

This is kind of a fast episode, but I just want you to see my process and what I go through – it’s really in-depth.

It’s so funny, we make a lot of money every day, and it’s great but people would be like, “Stephen, you made all of this money because of this, this, or that, or whatever.”

And I was like, “No, I work my face off, okay.”

I work really hard… and while I’m working hard there’s this wake of cash flow that comes in. Then when I’m done I see…

What remains

What’s consistent

What I don’t have to work for anymore

…and the passive income increases!

Then I go and I put more fuel on the fire and I go build up this next funnel…

The purpose of this is *NOISE*

I’m gonna go create a butt ton of noise.

I’m trying to get 50 major people. I’m really trying to get major gurus from yesteryear.

You know what I mean?

The big guys that we all know the names of, I really want them to come. So we’re gonna start reaching out to them and get them to contribute to the Summit and make them look like the rockstars that they are.

I’m gonna say, “Hopefully you see that, yes, I got big eyes, but I do work hard and this will be a really cool thing for your brand. Would you like to come speak at OfferMind?”

You see what I’m saying?

There are multiple facets that I’m running this.

I started creating an offer for those gurus, and what it is that they’re gonna get from me that serves them.

If I go to them and I say, “Serve me,” that’s freaking annoying!

I hate that.

I know when people do that to me, it drives me nuts.

If I’m tired of that, they’re definitely tired of it… ‘cause I’m not nearly as big as they are, right?

They’re huge, it’s gonna be really annoying to them.

So how can I approach them in a unique way?

I’m gonna ask that anyone who comes to contribute on the Summit to do a couple of interviews.

There’s gonna be things that we ask them to contribute and promote one or two to cause A LOT of noise…

Because they’re gonna come in and drop some pretty awesome stuff but it’s also to help grow their list.

There are a lot of list growth silent secret strategies we’re using o to help it go even further than a Summit naturally does.

But it’ll all spin directly back into…

The OfferMind funnel

“Hey, would you come speak at OfferMind itself as well?”

FROM BOOTSTRAPPING TO OFFERMIND!

I bootstrapped this thing from the ground up, and it’s been awesome!

….which is why I get kinda touchy when someone’s like,

“Well I can’t do it ’cause I don’t have time.”

I’m like…

*ARE YOU SERIOUS*“Don’t even say it!

Q: How bad do you want it?

SECOND MONEY

So, the question to ask yourself is…

Do I have a product?

If you don’t have a product, then focus on what a market wants and build that.

#PrettyEasy

If you do have a product and you’re trying to build the next thing, two questions…

Should I be focusing on creating something that’s higher ticket, so I can get what’s called second money (that’s what I call it).

Right, second money meaning…

Second money is always easier than first money.

The second time I say yes to you is always easier than the first time I say yes to you.

So…

Should I be creating something that’s more expensive, (which I believe is the next place to go).

So when you have the product and the product’s awesome, right? Do I go and I sell something more expensive?

Then I believe the second question to ask is…

“How can I expand the pot? How can I make my list massive?”

And these kinds of strategies are the ways that I go do that for other clients of mine.

It’s exciting ’cause I’m doing it on my own projects also.

It’s gonna make a massive list, it’s gonna grow like crazy, it’s going to highlight and feature and scratch the backs of all these big guys, which is great.

It’s gonna gain a relationship with me too.

Sweet, you should probably come to OfferMind, right?

It’s not the same stuff as you saw if you came last time or have seen the replays.

If you wanna dive more deeply into the offer, you should come to OfferMind!