Weekly CRM Roundup: A Playbook In The Age of the Customer

Welcome to our roundup of customer relationship management (CRM) industry news from across the web. We’ll be hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post.

Simplicity-Minded Customer Experience“Simple customer experiences. Sounds logical, doesn’t it?” – Michael Hinshaw Michael Hinshaw starts by offering the suggestion to make a “promise” to simplicity to remove the complexities many customers face while dealing with businesses. Even though every business is different, Michael helps you think about what simplification means within the context of your own customers’ journeys as well as the supporting infrastructure and processes involved.

Automation And Customer IntimacyIt’s not what it sounds like. In this day and age, it’s all about knowing your customers from the inside-out. Customer intimacy is about establishing deep and trusted relationships. Dave Brock offers insight on embracing efficiency through automation while balancing customer intimacy and relationships.

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JP Rastrullo

JP Rastrullo is a recent graduate of San Jose State University with a Bachelor's of Science degree in Public Relations. He is currently the Associate Social Media Marketing Specialist at SugarCRM, Inc.

One response to Weekly CRM Roundup: A Playbook In The Age of the Customer

Great job on this roundup. I personally enjoyed reading about the “Simplicity-minded Customer Experience” Some business processes have become so complicated that a lot of companies have forgotten what’s important. Sometimes, the simpler it is, the better it is for everyone.