As a kid, I visited the local “sweet shop” on the way to school every morning, filling my pockets with cola bottles, black jacks and sour swirls. I’d count my pennies on the counter while the shop owner patiently […]

By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]

Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because you were greeted with TMI (too much information) or cheesy sales talk. Like one of these gems: “We’re a leader in……” […]

The challenge writers face is not the prose, grammar or writing style (although those are significant too), it’s the validity of argument. It’s too easy to fall victim to personal biases. A lot of the time grand assumptions and statements […]

The sign you should be doing something else in life can hit you in different ways. Mine was an over-priced calculus textbook that smelled like rubber and cellulose. Or what you’d imagine cellulose to smell like. It hit the back of […]

What’s the big deal about storytelling, anyway? If you attended #PWIB14 earlier this month and participated our mini storytelling workshop, you would have perhaps experienced the answer to that question. Eileen and I had a ton of ideas and […]