Of all the things the Pilgrims couldn’t foresee while celebrating that first Thanksgiving — Black Friday sales, SpongeBob getting his own balloon in the Macy’s parade, gluten-free stuffing — we can safely add “Thanksgivukkah” to the list.

Yes, Thanksgivukkah.

Thanks to Hanukkah’s habit of roaming the fall and winter calendar, this year the first day of the Jewish festival of lights is poised to land on Thanksgiving. The holiday pileup won’t strike for more than a month, but America being America, the land of the hashtag and the merchandise tie-in, the marketing frenzy has already begun, thanks in part to the Jewish mother who channeled the term Thanksgivukkah while commuting on Route 128 last year. She quickly grabbed the Twitter handle, created a Facebook page, and trademarked the word.