Creating content that people within your niche can reference or repost will help you gain organic and targeted followers who will engage with you and will result in new and recurring business, as well as establish your authority.

The campaign to promote a special website on service disruptions while making sure riders knew Amtrak is responsible for the project at the nation's busiest rail terminal cost about $300,000 more than NJ Transit says it typically spends in a full year on marketing.

While the new Twitter accounts will focus on specific delays for each train line, commuters will still have to check the main @GOTransit account for messages affecting the entire system, such as a snow alert or severe weather warnings.

Pilot of new information service to provide live notifications of severe delays directly to customers' mobiles or computers to alert them more quickly. First time that Twitter has partnered with a transport authority to provide live travel information to customers using this innovative approach.

The agency backed away from its decision because it gave the perception that it was "stepping back from providing the full-range of information" it currently provides to customers, which was not the intention.

Officials are reportedly in talks with Twitter to figure out if there is a way they can still use the service to update riders. Twitter recently changed the ordering of its feed from chronological to most popular.

The quick arrest was the result of SEPTA’s Police Chief Thomas Nestel’s frequent use of Twitter. Chief Nestel, who said that Twitter has become part of the police forces arsenal, was able to get basic information to officers who intercepted the train and the suspect within eight minutes.

Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer the author of a recent study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are simply tweeting their problems to the world by blasting out late service announcements. That’s not a good use of Twitter,” she says. “Transit agencies can influence the tone of the discussion by interacting with patrons online,” Schweitzer explains. “It gives people something to respond to, and it reminds people that somebody is listening.”