Roger Sniezek

About

Since joining Coles in 2011, Roger Sniezek led the relaunch of flybuys and its continued evolution, and helped Coles take a significant step forward in its personalised customer marketing.

Roger now leads the IT, flybuys and Coles Financial Services team as a Director and is responsible for enhancing our customer offer by extending into new channels with a focus on continued innovation and more personalised service.

Before joining Coles Roger managed a number of international loyalty programs, including the launch of the UK’s largest loyalty program, leading digital, operations, and innovation.

If you need any help with calculations, Roger is your guy, as he holds a Masters degree in Mathematics from the University of Cambridge.