We align the needs of brands, operators and consumers to deliver on our vision: Mobile data for everyone.

We have already developed close partnerships with tier-one operators across six continents, serving more than 1.3 billion consumers. These partnerships - growing in number all the time - give us unrivaled access to premium targeting attribution criteria. Our industry-leading, network-aware mobile marketing platform supports more than 350 use cases that enhance brand engagement activities; including sponsored data, data rewards, sponsored mobile advertising and video, and BYOD split billing. Mobile operators benefit from the ability to scale their advertising, wholesale and B2B businesses, while increasing ARPU and accelerating monetization of new digital services.

Our unique ability to blend operator data, brand data, and proprietary technology allows us to drive a new level of brand engagement.

We are a group of mobile network, internet, and marketing experts that create mobile marketing solutions which enable brands to amplify their connection with mobile customers. We believe mobile data should be for everyone and we understand that, for mobile marketing to succeed, everyone has to benefit. Our solutions are designed to meet the needs of brands, advertising agencies and mobile operators, and most importantly, data-hungry mobile customers.

Datami is headquartered just outside bright and beautiful Boston and have teams across the globe, including our development center in Bangalore.

Solutions

Sponsored Data

Data sponsoring allows the sponsor to pay for consumers’ mobile data when using an app or a website. Think about how a bank could encourage more mobile banking by picking up the tab for data costs, or a retailer who wants to drive more in-app purchases by making their app truly free.

Going beyond sponsoring content, Datami enables brands wanting to engage with mobile customers by offering mobile data as a reward in exchange for downloading an app, watching a video or other desired actions. Already popular in several emerging markets, Data Rewards is the first step in turning mobile data into a currency.

Actionable Intelligence

Imagine if all video ads were toll-free with mobile data paid by the advertiser? Or if apps could be downloaded free of data charges? Suppose you could better target mobile consumers by combining your information with real-time data from the network? Our platform enables a new world of mobile advertising. Drive higher click-thrus and increase daily active usage by easily importing toll-free ads into your app. The need for ad blocking suddenly diminishes, and the consumer, advertiser and mobile operator now have aligned incentives.

Actionable Intelligence

Imagine if all video ads were toll-free with mobile data paid by the advertiser? Or if apps could be downloaded free of data charges? Suppose you could better target mobile consumers by combining your information with real-time data from the network? Our platform enables a new world of mobile advertising. Drive higher click-thrus and increase daily active usage by easily importing toll-free ads into your app. The need for ad blocking suddenly diminishes, and the consumer, advertiser and mobile operator now have aligned incentives.

Next

Datami is at the cutting edge of mobile engagement innovation, bringing the interests of consumers, brands, and operator networks together in ways previously unimaginable. Through investments in research and new product development, we are positioned to offer brands, operators, and the entire mobile ecosystem an unparalleled mobile engagement platform.

Scale it up.With a desire to accelerate and scale their digital services business, operators can offer brands improved targeting, data sponsoring/rewards, and a rich portal to create, monitor and optimize campaigns. Consumers develop more loyalty and a greater appetite for data.

Consumers

More Data.Whether on a pre or post paid plan, residing in an emerging or developed country, consumers love their mobile data. More data means more freedom to access favorite apps and stay connected with friends and family.

Enterprises

Connecting with Employees.Sponsored Data enables organizations to connect with their employees on their personal mobile device/smartphone, without requiring the employee to use any of their own mobile data. Employees are more receptive to watching training content, such as videos, or using an enterprise application when the data is sponsored by their organization.

Leading ecommerce retailers are using Sponsored Data to boost app installs, dwell time, and sales. By making apps free to use on the mobile network, these retailers are delivering high value to their customers before they even make a purchase.

The challenges Brazilians face to avoid not running out of mobile data and the huge number of pre-paid phones in the country (61.5% of the total in March) opened the doors for the arrival of new apps with sponsored data – mostly offered by banks and retailers.

Datami, an American provider of solutions for mobile sponsored data, sees the small companies of Bahia and the Northeast of Brazil, as the springboard that will allow it to continue its fast paced growth in the Country.

In Mexico, 84 percent of smartphone users have pre-paid plans that are not large enough to cover the use of different applications. Upon seeing this lag, Datami has capitalized its business model offering sponsored data solutions to organizations throughout the country.

Switching messages, watching movies or buying from the smartphone can be very convenient, but would not it be even better to do all this without spending a packet of data? Oddly enough, this is the proposal of Datami, a Boston based company whose business is based on two recent concepts: sponsored mobile data and data rewards…

Magazine Luiza has joined the trend of offering free navigation in its mobile application, joining a group formed by brands such as Bradesco, Netshoes, Mercado Livre, iFood, Liberty Seguros, among others.