Alpharetta, GA-based EMR vendor SimplifyMD raises $1.3 million in venture capital according to SEC filings. The company raised $4.5 million in a 2011 round led by Durham, NC-based Intersouth Partners, an early-stage VC firm.

“There is a huge need in the market for an [EMR] system that is low cost, easy to install, easy to learn and that doctors will actually use. Physician practices recognize the advantage of moving to digital records, but most [EMR systems] haven’t delivered a reasonable path without unnecessary complexity.” – SimplifyMD CEO Michael Brozino

SimplifyMD hopes to capitalize on building EMR views optimized for physician end users and stylistically inspired by traditional paper chart workflows. Brozino reports that this approach has led to higher satisfaction and a reduction of training time for its clients.