Digital asset management

Digital asset management.

Create and manage the content you need to power your customer experiences.

The challenge

Content velocity at the speed of opportunity.

Your content is at the heart of engaging and powerful customer experiences. To deliver personalized experiences, you need to create, manage, and deliver massive amounts of diverse content across an increasing number of channels. Getting content from ideation to experience is more important today than ever, but without a robust, end-to-end digital asset management (DAM) solution, you may run into these frustrations:

“I can’t find the assets I need, but I know they exist.”

With an increasing number of digital assets scattered and hidden across many siloed systems and hard drives, your company wastes untold resources looking for or re-creating assets that already exist.

“Getting engaging digital assets to market quickly is impossible.”

When opportunities arise, time is of the essence. Wasting time with non-automated, email-driven workflows or manually distributing content can squander would-be revenue and relationships.

“I don’t know how customers engage with different content — or how to find out.”

With so much content to choose from, it takes extra steps to know which assets on which channels will work best for your audience, limiting content reuse and putting even more pressure on creative teams.

Manage your content velocity and see your revenue grow.

85% of marketers say they are under pressure to create assets and deliver campaigns more quickly.

79% of organizations are realizing revenue gains of 10% or more from DAM.”

IDC Infobrief, Proving the Value of Digital Asset Management

The solution

Accelerate access to the right content.

Digital asset predicament vs. Digital asset management.

Digital asset predicament happens when your content resides in several locations, with no controls for versions or access, and no capability for centralized search. As the volume of marketing content increases, it’s harder to find the content you need in a timely manner. As a result, you miss revenue opportunities and waste resources on duplicated efforts.

vs.

Digital asset managementprovides the ability to manage, deliver, and gauge the effectiveness of your content from a single location. You can streamline collaboration between your creative and marketing teams and ensure users have the content they need for any channel. You can also use artificial intelligence and data-driven insights to know which content performs best.

Digital asset management = Technology that provides your enterprise with a single source of truth to better create, manage, deliver, and optimize the content that fuels your brand experiences.

Put some DAM strategy in your marketing.

The Adobe advantage

See better ROI.

With our deep expertise in the creative industry, we’re able to seamlessly connect the creation of content to the management and distribution of content. This empowers you to accelerate both the production of assets and the velocity at which you can use those assets. At this faster speed, you can capitalize on revenue opportunities with relevant, responsive, and personalized experiences.

Our scalable tools also make it easy for you to manage an ever-increasing amount of digital content. This content spans diverse media and formats not only for marketing, but also for customer service, product development, technical support, and every other enterprise department. To help you manage all this content, we’ve incorporated proprietary artificial intelligence tools from Adobe Sensei to help you find exactly what you need, when you need it, in a matter of moments.

Our DAM solution comes equipped with dynamic media delivery capabilities that lead the industry. Once you have the content you need, you can easily deliver it in any format and to any channel. It’s geared to intelligently deliver personalized content for every customer experience. Tight integration with analytics capabilities also empowers you to see how each asset is performing in real-world campaigns, so you can use high-performing assets more often.

Every business has unique needs, and an end-to-end DAM strategy for your global enterprise requires forethought. For this reason, our expert resources can help configure your solution in a way that will work best for your company. Scale your DAM operations along with your growing library of digital content and maximize ROI by delivering conversion-driving experiences.

With a centralized DAM solution from Adobe, you can:

Reduce wasted resources from creating duplicate content.

Increase consistency and performance across channels.

Reduce risk from non-compliant content and unapproved assets.

Increase your ability to capitalize on revenue opportunities.

Reduce time organizing, searching for, and distributing content.

Increase campaign effectiveness with asset-level analytics.

Customer story

Shift into high gear and centralize operations with DAM.

After centralizing and streamlining operations with an Adobe-powered DAM, Audi is now able to outmaneuver the competition. They can deliver top-performing assets faster in response to urgent opportunities — all while keeping their eyes on a consistent brand experience across 93 websites in 40 languages.

“We re-evaluate our technologies often and consistently find that Adobe solutions offer the best features for our large, diverse digital marketing organization.”

Michael Adolf

Head of Digital Content, Audi AG

With a centralized digital asset management solution from Adobe, Audi is able to:

Reduce time to market via streamlined webpage creation

Analyze data for insights that help forecast future sales

Integrate the Audi Configurator, used by 90% of customers

Establish consistent branding across websites and languages

With centralized DAM, our customers can move faster.

Adobe gives you the power to manage digital assets so you get your campaigns to market more quickly, more efficiently, and with more data-driven insights than your competition. Giving your team access to the content they need is a wonderful thing.

You never have to worry about duplicate or unapproved content.

You are always ready to deliver high-quality content in the right format.

You can predict how your content will perform before you use it.

Centralize operations with end-to-end digital asset management.

Make your digital assets easily accessible to all, give your teams the power to make smart decisions, and win the race to capitalize on revenue opportunities.