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Oxford Street, Great Portland Estates

The public realm along the eastern end of London's Oxford Street, was the subject of a detailed strategic review by the local authority, resulting in the publication of the ORB Action Plan.

This site was identified as forming the gateway to the growing creative district centred on Market Place, to the north. The design for this corner site, significant within the local context and also highly visible in long views along Oxford Street, exploits its location with a layered and modelled facade treatment, which turns the corner and culminates in a tower element. The composition is layered vertically and touches the ground plane with as much transparency as possible. The surrounding streetscape is also being upgraded with new lighting, street furniture, surfaces and landscaping.

Great Portland Estates commissioned Realm to create several marketing CGIs to display alongside the design proposals.