MakeMyTrip

Page load time improved by 38% using Progressive Web App

Progressive Web App improves its conversion rate by 3x

MakeMyTrip is India's largest online booking platform. They provide online booking services like flight booking, hotel booking,
holiday packages, trains and bus ticket booking. MakeMyTrip has a customer base of more than seven million
that visits monthly to its site. With Progressive Web App they tripled their conversion on the mobile web
and also improved their page load time.

Conversion rate improved by 3x.

Page load times improved by 38%.

Shopper sessions increased by 160%.

Why Progressive Web App?

MakeMyTrip loses their potential customer due to flaky networks and also, they found it difficult to build and deliver engaging
user experience. With a native app, they drive more than 22 million people in this billion people market
space. MakeMyTrip wanted to minimize this gap by increasing their presence. So, they target the Indian market
space as most of the cities suffer from network connectivity and slow data transfer rate. With PWA, MakeMyTrip
delivered fast and reliable mobile web experience, it reduced their page load time by 38%. Not only that,
they were also able to lower their bounce rate by 20% and increased session by 160%.

How MakeMyTrip tailored low end devices?

There is no need to choose between the web versus the native app. We don’t want to slow growth for that, so we balance the
two and have both strategies in play” says Anshuman Bapna,Chief Product Officer at MakeMyTrip. Caching allowed
users to view content even in offline mode, once a user visits the webpage for the first time using data
network, data gets stored on local storage for later access. With PWA, MakeMyTrip was easily accessible to
the users as no app store was required to install it on phone, the user just has to select add to the home
screen prompt when visiting online thus improving the overall accessibility and increasing its reach.

Some of the features provided by MakeMyTrip PWA:

Add to Home Screen:

MakeMyTrip provides add to home screen option, user doesn’t have to download and install it from the app store.

Offline Access:

With the help of service worker, MakeMyTrip increased it engagement rate with the user, as the user will be able to access
the content even in offline mode.

Fast Load:

PWA reduces the overall loading time, making it fast and more engaging.

Results After PWA?

Conversion rate improved by 3x.

Page load times improved by 38%.

Shopper sessions increased by 160%.

Bounce rate decreased by 20%.

Last minute shoppers improved by 30%.

Just like MakeMyTrip, you can choose the best features of both web and app for your brand with the assistance
of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in
less than 15 minutes