Monthly Archives: December 2016

When the world around went wireless, we could stream music and movies from our home PCs to any room in the house, we can play music from our phones on car stereos and we can go to any number of public places and hook up to the internet.

According to Similar Web’s State of Mobile Web US recent report, roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices.

For the first time ever there are more gadgets in the world than there are people, according to data from digital analysts at GSMA Intelligence, the number of active mobile devices and human beings crossed over somewhere around the 7.19 billion mark.

This was possible only because of constant up gradation to newer smarter devices which had better technology, storage and facilitated speed of operation and to do so they required faster wireless speed.

In 1960 E. Jerome McCarthy proposed the four Ps classification of marketing mix which has since been widely used by marketer. The third P = Place, refers to providing the product at a place which is convenient for consumers to access. In the present context of digitized world that P is the wireless carrier.

Gone are the days of laptops and tablets as the preferred devices to connect to internet, now most of us rely on a smartphone as our primary conduit to the internet, at least when we’re mobile.

As a result of this smartphones markets proliferated and improved data speed and wider connectivity gave a jump start to the apps development because apps needed devices and devices needed connectivity.

However, a decade after Wi-Fi put all our computers on a wireless network—and half a decade after the smartphone revolution put a series of pocket-size devices on that network—we are seeing the dawn of an era when the most mundane items in our lives will be able to talk wirelessly among themselves, performing tasks on command, giving us data we have never had before.

Once we have embedded connectivity in every aspect of our lives, the idea of using a search bar or an application in order to interface with the internet will be disrupted. We will no longer consume 80 percent of our internet through applications that we download from an app store, but instead the internet will be embedded into our lives in a way that provides what we call a conversational interface.

But we’ll soon have connectivity in, appliances, clothing—in basically every sort of device or component of our lives. When that happens, it will not only democratize the way we engage with information, but how we engage with each other and businesses.

This is the language of the future: tiny, intelligent things around, coordinating their activities. Toasters that talk to radio alarm clocks. Air conditioners or Televisions that can talk to motion sensors. Manufacturing machines that will talk to the power generator or to warehouse shelves. Devices that capture data about how we live and what we do.

Soon we’ll be able to choreograph them to respond to our needs, solve our problems, even save our lives. There will be no more trolls or updates on twitter instead Facebook’s Live platform will allow streaming from any device or services to whom you want to keep informed and updated. Fewer nannies, home daycare and well monitored invalid and elderly care.

And mind you, most of these devices aren’t actually on the internet directly but instead communicate through simple wireless protocols. Other observers, paying homage to the stripped-down tech embedded in so many smart devices, are calling it the Sensor Revolution. Google’s self-driven car has driven more than 2 million miles and are currently out on the streets of Mountain View, CA, Austin, TX, Kirkland, WA and Metro Phoenix, AZ and Amazon Go is currently open to Amazon employees, will open to the public in early 2017 at Seattle Washington, will give a shopping experience made possible by the sensor fusion, same types of technologies used in self-driving cars.