Goldenberg, Barton

BARTON GOLDENBERG, FOUNDER & PRESIDENT, ISM INC. Barton and ISM, Inc. have played leading roles in the CRM industry since 1985, when the concept of Customer Relationship Management (CRM) was just taking form. His foresight in combining sales, marketing, customer service, business intelligence and social media into customer-centric business strategies laid the foundation for today’s customer-driven marketplace and led to his induction into the CRM Hall of Fame. His real-world case studies, humorous style and results-oriented approach have made him a popular presenter, from the Gartner 360 Customer Summit and Dreamforce to presentations for Microsoft, Selling Power and many others.