AMAA Receives 328 Entries Across Africa

By Daily Guide

Organisers of the annual Africa Movie Academy Awards (AMAA) have revealed that the 2012 edition of the awards has received 328 entries from filmmakers across Africa.

Giving the details of the entries, Chairman of AMAA's College of Screeners, Shuaib Hussein, said in a press statement that his team of screeners were currently in camp to work on the entries ahead of nominations.

The nominations will be announced in Banjul, the capital of Gambia at a big ceremony that will be attended by celebrities, top government officials and captains of industry in Gambia and other African countries on March 17, 2012.

Mr. Hussein, who gave the breakdown of the entries, said the AMAA regional offices in Lagos, Accra, Johannesburg and Nairobi received 328 entries in total.

Over 20 films were submitted from Ghana including indigenous films. For the first time, AMAA received 6 indigenous films from Ghana.

On the increase in entries this year over previous years, Mr. Hussein noted that filmmakers and allied practitioners in Africa had accepted the award as their own, coupled with the fact that winning at the AMAA had become a career-defining moment.

The growing awareness of AMAA and the fact that filmmakers are becoming aware of the need to put their works up for mention has given rise to more participation at AMAA awards,” he said.

The Chairman of AMAA's College of Screeners added that, “Winning at AMAA enhances reputation of any filmmaker in Africa and helps their marketing and financial drive among other benefits. Besides, AMAA is the only big thing now in Africa and so only a mention puts a filmmaker's game running.''

Touching on the nomination event, Naomi Lucas, Head of Business Development of AMAA said the choice of Gambia this year was to offer a new experience for celebrities and motion picture practitioners to explore the beauty and splendour of the West African country that had become one of the most important tourist destinations in the world.

'Many of our people are used to going to Europe and America for events and they know little about this beautiful continent. One of the objectives of AMAA is to unite Africa and celebrate our diversity.

Previous nomination events have been held in South Africa, Ghana, Kenya and Burkina Faso,'' she said.