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Heinz History Center President and CEO Andy Masich said moving the sign a few blocks from where it is now would confuse people.

“I’m overwhelmed at the response of all our loyal customers about where the fish should go,” said Jim Wholey, of Wholey’s Fish. “And really, it’s up to them. It’s their fish. It’s not up to me. It’s up to them. They’ve made us successful. We owe it to them.”

The fish will stay on the side of a building at 15th and Smallman streets.