After two million users and nearly $4M in funding, selfie startup Frontback is no more

Frontback started with a great idea: why not make a photo app that takes a snap from your phone’s front and back cameras at the same time? That way you can share what’s happening and your reaction. But great ideas aren’t enough, and despite attracting two million users over two years in operation, Frontback is shutting down. The app’s goal was to “capture a moment,” says founder Fredd della Faille in a blog post announcing the news. “This was a fresh idea and truly the heart of our vision, a concept that’s seeing massive adoption today. Unfortunately, Frontback is not the winner.”

The service will be closing on August 15th, with users given until September 15th to export their data. After that, says della Faille, “all photos and data…