The dating site has been successful since 2009 when it was launched. Today, it counts over 2 million members worldwide. They guarantee total discretion and 100% real members. They do not ask for a monthly membership fee, it's entirely free.

Below is one of the ads displayed at the metro in Paris with the tagline :

After several complaints, French authorities have ordered that the ads be pulled from buses in several cities near Paris.

While the the site's spokesperson argues that pulling that the complaints againts its advertisement is an exaggerated reaction since they have been advertising for five years, that the campaign carried a very neutral message and was in no way shocking, and that infidelity has not been an offence in France since 1975. In a letter to one bus company, conservative mayor, Marc Robert, of the city of Rambouillet considers that the advert is a clear incitement to disrespect the civil code, which stipulates mutual respect, fidelity, help and assistance between spouses".