When a man, or a woman, gets to a certain age, a lot of brain-time is spent on the questions, “What, exactly, is the point?” and “What, exactly, are you trying to achieve here?”

For example, what is the point of The Static Rambler? When the idea was first discussed, it seemed an exciting thing to do, something that would give meaning to an idle life. We had, of course, identified a niche market, and thousands of static, and not-so-static, ramblers would enthusiastically log in and contribute.

It would soon be a valuable and comprehensive guide for disabled people who wanted to get into the countryside.

Sometimes ideas work, and sometimes they don’t.

A report from the executive committee has been passed to me, anonymously, and I quote from it here, with some explanatory comments of my own.

It has been decided, after exhaustive consultation, that the company needs to react, proactively, to the needs of our customer base, and to the demands of the Market, by adjusting its marketing strategy, by subsuming the Static Rambler brand intoLife on the Edge of a Soup Plate, as soon as possible.

In this way, our core business would be strengthened, and the Static Rambler brand would be maintained. Customers who use The Static Rambler would still be able to access the walks, through specific pages on Life on the Edge of a Soup Plate.

(What this means, is that The Static Rambler will cease to exist as a separate website/blog, but will still be available, in a simplified format, as a page on the menu bar of Life on the Edge of a Soup Plate.)