Microwaves in Austria

Freestanding microwaves generated the lion’s share of both value and volume sales in 2018, and is projected to continue to do so throughout the entire forecast period. Nevertheless, built-in microwaves again outperformed freestanding products in terms of volume and current value growth in 2018. Sales of built-in products are projected to further benefit from consumer interest in built-in kitchens throughout the forecast period.

The Microwaves in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.