With most retail products, the very first impression made on a potential buyer is that of the product packaging. In most cases, the actual product is not even visible to the shopper. According to Marty Neumeier in his book The Brand Gap, “A retail package is the last and best chance to make a sale.” Taking into account the fact that many people are impulse buyers, product and package design are vital when it comes to brand image. Here are 18 examples of extremely clever and witty product packaging designs that will be sure to catch your eye.

Anti-theft Lunch Bags

Gnome Bread Package

Hanger Tea

Scanwood Kitchenware

NYC Spaghetti

Smirnoff Caipiroska

The Bees Knees Honey

City Harvest Empty Stomach Bag

Moustache Paintbrush Packaging

Festina Water Proof Watches – Sold in bags of water!

Cheese Pencils with Sharpener

Wine Log

Coca Cola Cups

Clearasil

Pretty Fun Picnic Boxes by Boxsal

Babees Honey Jars

Gubble Bum

Wanted Snacks (give me the pistachios!)

Hello! I'm Jonathan Allen, founder of Reintroduce.net and a few other interesting websites. I am an entrepreneur, writer, runner, family man, and overall well rounded people person. I enjoy idea building, gaming, design, stock trading, and eating breakfast for dinner.
Follow me on Twitter @Likables

Reintroduce.net is a contemporary inspiration hub that showcases some of the most creative specifications of art, design, and photography on the web.

About the founder

Hello! I'm Jonathan Allen, founder of Reintroduce.net and a few other interesting websites. I am an entrepreneur, writer, runner, family man, and overall well rounded people person. I enjoy idea building, gaming, design, stock trading, and eating breakfast for dinner. Follow me on Twitter @Likables