It seems that “America’s Watercooler” – Twitter – has decided to put its money where its tweets are. The social media giant has purchased Bluefin Labs, a company that measures and analyzes social media mentions of television. That’s right – the watercooler is watching us. Television has always been a social experience, long before social

So this seems very interesting. YouTube, the website synonymous with any online video, is looking to evolve. They know the facts – according to the latest numbers from Nielsen’s Cross-Platform Report, people only watch 52 minutes of online video per week versus 32 hours of television. If you’re the biggest player in a limited market,

Talk is cheap. Television networks are not. Mark Cuban, billionaire, is one of the rare few that can afford both. And he’s proven his affinity for each by recently speaking at NATPE, about many topics, among them his AXS TV network and his belief in the power of television in our society. At first blush,

So Lance, you’re a fallen American icon seeking some damage control and a way to rebuild your brand. But you have some harsh realities to face. You’ve been branded a cheat by most of the public. You need some soft focus and a gentle hand, hoping that the public can see you as a sympathetic

At the end of the day – Election Day, that is – numbers matter. They matter very much. There are three numbers that matter for two men in particular, and thus for their beloved country. They are: 65,899,557, 51.1%, and 332. Total votes, percentage of the popular votes, and the Electoral College delegates. Those were

The next holiday shopping list you check off is likely to be done on your new gift. With over 21 million tablets flooding the marketplace this holiday season, chances are good that tablets are going to be declared the hot electronics item under the 2012 tree. eMarketer sets the number at 54.8 million tablet owners

Somewhere in the suburbs of northern New Jersey, a phone rings. The caller is bearing news: “I just heard that there’s a station open. I’ll text you where you need to go.” It doesn’t matter that it’s 9PM. You have to take your opportunity when you can. So you run out the door to get

Driving drunk is never a pre-planned decision. It’s usually a bad decision compounded by unintended circumstances, but one that very often has dire consequences. To make sure that message sinks in, the Ad Council, the National Highway Traffic Safety Administration, the TVB and local TV broadcasters are banding together for the ninth annual “Project Roadblock”

Now that Election 2012 has been handed off to the history books, it’s a good time to take stock of what broadcasters did to serve the American voting demographic. There will be a lot said about the tidal wave of political ads that aired during this election cycle, yet that is only the paid side

During the beginning of this month, it became eminently clear to millions of Americans in the Northeast that at least one part of the future can’t come soon enough. Hurricane Sandy was the latest example of how isolating a blackout can be – not just a power blackout, but an information one as well. As