Copywriters understand what’s needed from your website copy to get you on the first page of Google (otherwise known as Search Engine Optimisation - SEO Copywriting). When people are searching for something online, they rarely look past the first page of results. This is why it’s essential your business appears first.

A professional copywriter will be able to look at your business with ‘fresh eyes’ and they’ll be able to see things you may not. A good copywriter will get under the skin of your business and into the mindset of your customers.

And in doing so, they’ll deliver engaging copy that makes people say ‘yep, I need this now!’

Copywriters are good investigators. They’ll find out what your competitors are up to: what’s working well for them and what they're doing not so well. With this insight, a copywriter will deliver compelling copy that succeeds where the competition fails.