THE GOOD ROAD

Winner of gold and silver elephants at the Kyoorius digital awards, this campaign, backed by Castrol and the Bangalore traffic police, showcased a new technology designed to prevent road deaths. So many motorcyclists in India refuse to wear a helmet. The Good Road helmet contains a chip that prevents the bike from working, unless the helmet is firmly on the rider's head. No helmet, no ride! Here's the video, narrated by me: http://adsoftheworld.com/media/online/bangalore_traffic_police_castrol_the_good_road