Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.

Small businesses tend to take the lean approach to marketing. They don’t outsource it much, and they often underfund it. But you can beat your competitors, even if they have much larger marketing teams.

Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.

The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.

If your email inbox looks like mine, you’re bombarded with generic email after generic email every day. I get it — it’s hard to make emails sent by the hundreds or thousands feel personalized. Nonetheless, nobody wants to feel like a number.

Having a hobby can help you unwind, energize you, be a conversation starter, and yes - even earn you some cash. Exactly how you can make money with your hobby can vary depending on exactly what your hobby entails.Here’s how to use your woodworking hobby to make money.