Dating site with e mails

There are a bucketload of online dating apps, from new players to household names like Plenty Of Fish, and Ok Cupid.These guys have have tens of millions of users each…and that’s just the beginning.

In 2012 it was worth around billion and shows no sign of slowing down.Did you know that the month-to-month churn (cancellation) rate in the world of online dating can be as high as 12-20%?With those sort of numbers working against them, the most successful online dating sites focus on one key metric: ENGAGEMENT.They both point to the same place: the customer’s profile.Zoosk repeats the CTA multiple times in it’s emails and always anchors the CTA on the name of the profile user.Here is how you should think about creating a campaign like the examples above: This can work in any business.