Naughty Noodle

SERVICES

- Branding

- Website Design

The Challenge

Naughty Noodle is an Australian non-profit organization that provides dynamic arts and counter-culture entertainment which highly adds to the vibrancy and vitality of life within the Central Coast community of New South Wales.

Their goal is to leverage the power of the arts, culture, and creativity to serve their community interests while driving a broader agenda for change, growth, and transformation, making a positive and lasting impact through increased exposure to a greater range of voices and perspective including all genders, abilities, classes, ages, First Nations, & the LGBTQIA+ community.

We were asked to create a new brand and website that show that Naughty Noodle is Central Coast NSW’s home for cutting-edge performance & discourse — A celebration of contemporary counter-culture.

Colors & Imageries

Naughty Noodle is an art and entertainment organization that creates immersive, interactive experiences. Therefore, it’s only right that their new visual identity is bold and immersive.

Naughty Noodle’s branding prominently features its cheery color palette that brings joy and diversity - what the organization is all about: fun, unorthodox, pioneering, renegade and courageous. Naughty Noodle uses bold colors, shapes, and patterns to create a statement and an impact with effortless ease. Its multi-color scheme brings a sense of excitement, making the brand feel lively.

Technicolor hues paired with black and white images give their site presence depth, whether it’s images of recent acts or snapshots of their past events. Through person-heavy imagery, a wide variety of shapes, and bold colors, the brand encourages people to be adventurous, break down barriers and embrace the community.

Logo

Naughty Noodle is a catchy and memorable name and having a wordmark logo makes it more effectively stick in audiences’ minds. When combined with strong typography, the logo helps create strong brand recognition.

Moreover, sticking with the wordmark makes it easy to replicate across a wide variety of marketing materials and branding thus making it highly an adaptable option for a developing organization.

Since the focus is on the name, the playful typography captures the essence of what the organization does and makes them seem approachable. The upbeat color spectrum showcases the fun and creativity of the brand.

Website

Naturally, their identity extends to Naughty Noodle’s website. With vibrant colors and bold imageries, a cohesive experience is created.

Since Naughty Noodle’s website is the first thing that many people will see, showing off their culture, creativity, and inclusivity is one of the main goals of the site. Every layout, interaction, and page build is an intentional and considered articulation of who Naughty Noodle is: from the flourishes of color in the buttons and animations to the layered collages that highlight their creative acts.

The website’s grid approach easily creates a balance between the prominent visuals and overall structure of the website. The structure of the site also offers more flexibility and enhances the overall visual experience of visitors. As a result, the layout of the website can be easily updated in a consistent way that will match any screen size their visitors might be using.

Lastly, past and future events give visitors an intimate glimpse at the creative acts that have happened and will be happening at Naughty Noodle. The site also features a gallery of photos to familiarize visitors with the faces who make up this flourishing community.

The Results

Naughty Noodle is an Australian non-profit organization that provides dynamic arts and counter-culture entertainment which highly adds to the vibrancy and vitality of life within the Central Coast community of New South Wales.

We created a new brand and website to show that Naughty Noodle is Central Coast NSW’s home for cutting-edge performance & discourse — A celebration of contemporary counter-culture.