BRAND ALIGNMENT

For a professional services firm, a brand is a mandate, not
a mask. It shows up not only in your communications, but also in the behavior
of your professionals and in your core business processes.

Very often however, the processes and remuneration systems
set up by professional services firms unwittingly discourage the behaviors and
values that the firm needs.

The unintended consequence is that the brand makes promises
the organization cannot keep, and the firm is unable to meet its strategic
business objectives.

We help you use your brand as a strategic tool to guide
decisions and align the business. Once we have worked together to uncover and
develop the meaning at the heart of your business – the force that attracts and
binds the right talent and the right clients to the organization – then we help
you and your leadership team to translate that into action in three core areas:

Developing clients

Developing people

Developing intellectual capital

In the process, we help you design your remuneration and
reward system to help shape and reinforce the behaviors you need to deliver on
your brand’s promise.