Richfeel Ropes in Swwapnil Joshi as brand ambassador

The brand has plans of premiumization and further expansion of portfolio, thus signing up with Swwapnil Joshi facilitates targeting youth to mid-age segmentETBrandEquity | June 06, 2017, 17:00 IST

Richfeel, a trichology centre, hair and scalp clinic has announced actor Swwapnil Joshi as a brand ambassador. The brand has plans of premiumization and further expansion of portfolio, thus signing up with Swwapnil Joshi facilitates targeting youth to mid-age segment.

The popular television actor Swwapnil Joshi, who shot to fame from Ramanand Sagar’s mythological show ‘Krishna’ will be the new face of the brand and will be featured in a new brand campaign that is scheduled to rollout soon across platforms. Swwapnil’s strong fan and digital following in conjunction with his youth appeal led to his selection as the brand’s Indian face. Richfeel is confident that Swwapnil’s star power will add a unique touch to the brand.

“We are proud to welcome Swwapnil Joshi to the Richfeel family. Richfeel has always been known to be associated with beauty & wellness as the key behind strong, healthy and beautiful hair and skin. Swwapnil, one of the most promising faces in Hindi & Marathi television, has the right fitment with the brand's ethos of trusted naturalness. Swwapnil’s vibrant persona, pan-India appeal and humble attitude makes him a great fit for our brand," said Dr. Apoorva Shah, Founder, Richfeel.

Speaking on the association the star of the hit Marathi film Fugay, Swwapnil Joshi said, “I am very proud to be associated with Richfeel that has always displayed as the booster for inner-strength & beauty for Indian men and women. I'm fully aware that I might not be the first-person people think of to collaborate with a Trichology brand but to me, having heart and self-confidence of breaking the social stigma is the key that leads you to happiness and success. So, I'm honoured to be associated with Richfeel and encourage the target audience to get out of their stigma and never settle for anything less than their own happiness.”

He continued to speak about the association and how Dr. Apoorva Shah’s advice along with Richfeel products have helped him stop worrying about his hair which he feels is an important part of his appeal with his audience. “In Indian cinema, romance is a very large part of all the plots. And when it comes to romance, Love is in the hair. All the chemicals and dyes used to create different hairstyles for my different looks in various films were taking a toll on the quality of my hair. Apart from this the harsh effects from the lights and tough shooting schedules were also not conducive to great hair. And before this became a problem, I spoke with the hair doctor of Hollywood and Bollywood, Dr. Apoorva Shah, who immediately provided me with a preventive hair maintenance regimen that keeps my hair in A-1 condition.”