On the tablet front, the percent of dentists that use smartphones for work reasons decreased 5% year-over-year. Tablet usage by dentists is similar to doctor usage, with physicians pulling ahead by about a handful of percentage points.

Among dentists who are smartphone users, the type of mobile app used most often is Drug and Coding References and among dentists who are tablet users, the types of mobile apps used most often are Diagnostic Tools/Clinical Reference.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, sales reps, CME, conventions and more. The Dentistry Edition, conducted every year, is designed to profile dentists’ media use in these areas of interest to healthcare marketers and media professionals.

To find out more about the study and specialty-specific data, let us know.