NEW YORK (CBSNewYork) — This is the game Jerry Jones has been waiting for.

The outspoken Cowboys owner kick-started this year’s round of New York-Dallas trash talk in late July, when he told an audience at training camp that his team would beat the “Giants’ a—” at home in 2012.

It was the invitation heard ’round the NFL — and the Giants are set to RSVP on Sunday.

“We take pride in the billboard postings and different things, which motivates our team,” Giants running back Ahmad Bradshaw said Monday. “We just use it all for motivation for our team.”