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"The time is now," he said, speaking Wednesday on a panel at the industry's annual trade show, the Global Gaming Expo, in Las Vegas.

Frissora described himself as an outsider during one of his first public appearances since joining Caesars in February after leading car-rental company Hertz. He assumed the casino company's CEO role in July.

He said Caesars is testing a new environment — a casino within a casino — on the Las Vegas Strip to watch the reactions of millennials, thought to be those between the ages of 18 and 35.

He wouldn't say where the test is being conducted or divulge any other details, calling it top secret, except to say it involves walls that can be easily moved to change the feel of the space.

He said the company is also experimenting with changing traditional slot machine playing by involving social game features such as leaderboards that track high-point players.

Frissora said the industry has room to grow, particularly in oversaturated casino markets in parts of the country where gambling has exploded, by appealing more to millennials.

He doubted many of them are actually sitting down at traditional slot machines or would once they got older.

"Are you kidding me? I know my kids," he said, adding that his kids range in age from 29 to 35 years old and they generally don't even shop in physical stores, doing most of what they do online.

"There's still a lot of people who like playing traditional games," he said, calling skill-based games a great adjunct and enabler but not a primary solution.

Frissora joined the company shortly after Caesars' largest operating division filed for bankruptcy protection in an attempt to get out from under $18.4 billion in debt. He said after his discussion that the company is hoping to come to terms with its second-lien debt holders, the last step after already coming to agreement with its first-lien creditors, before the end of the year.

If that happens, and Frissora said that remains a "big if," the company could have an approved bankruptcy plan by the middle of next year.

It's always a challenge for a business to try to retain existing customers while trying to attract new customers. I think he's right in that slots are for the "older" players, and you need something to attract the new (younger) players. Of course it doesn't have to be an either/or. But I think you'll find the number of traditional slots decreasing over the next decade.

Gambling is how he can increase revenue.
Add single deck and double deck Blackjack tables that Stay on Soft 17, Double after split permitted, Double on any two cards permitted and re-split Aces up to 4 times.

Craps with 10 times Odds

Add a single zero roulette Wheel where every 2 hours for 30 minutes you pay 100 to 1 if player has money on single zero.

Offer free room comps to players who left
Comp Dinners more aggressively,

Be known for something other than a the Joke You have become.

The only thing you are known for as far as Im concerned is terrible blackjack rules and a great restaurant in only one of your locations and that location is Paris and the restaurant is Ramsay Steak.

I don't think the industry needs to attract the young. People are aging and changing.
Do you think the millenials will not gamble when they are 70 years old? nonsense! they will be the same as today's 70 years old.
By then, the casinos will be different, slot machines will be different, some games will be different, but the fundamental thing will be the same.

They know millenials like table games. I don't know why the interest is in drawing them to slots when there is intersest in tables. And with the student loan debt issue, they will not be gambling like previous generations no matter what they do. The casinos need to make sure their existing customers are happy, too.

Fun dealers. Clean cheap rooms. Fair games. Fast and good drinks. Good comps. Attractive members of the opposite sex at the clubs. That's it.

You don't need to cater you just need to provide the best version of the product you already have. I could care less about a dancing slot machine or a "pop up" casino within the casino. Just give me a good dealer and a smooth glass of scotch.

I don't think the industry needs to attract the young. People are aging and changing.
Do you think the millenials will not gamble when they are 70 years old? nonsense! they will be the same as today's 70 years old.
By then, the casinos will be different, slot machines will be different, some games will be different, but the fundamental thing will be the same.

Click to expand...

I think today's 70 year olds got the itch for gambling when they were 20-30 somethings finding games that appealed to them.

I think what is concerning vegas people is the millenials not showing as much interest as the 20-30 somethings of the past.