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Blogging is an important part of the content marketing strategy for any business website. A well-written blog that is updated regularly with relevant content is the best way for you to establish an online advantage over your competitors. Your blog should establish your credibility by demonstrating your experience and your knowledge in your chosen field of expertise. We tell all of our customers they should have a blog because it brings in traffic that they simply won't get with the regular "marketing" content on their website. In some cases we even write their blog for them.

So, here is our blog. Our experience is that it does all of the things mentioned in the previous paragraph. Call us if you need help getting your blog off the ground.

Every business owner would like their website to generate more business for them. But the process of improving your website to increase traffic and conversions can be daunting to the point where it's sometimes easier to just ignore the problem and work on other things in your business instead. Yet it can be surprisingly easy to achieve better results from your website if you follow the following three steps. This isn't all you could do, but if you start with these basics then you'll be making a huge step in the right direction.

Drupal Commerce is built from the ground up to integrate with Drupal, which makes it hard to beat when compared to dedicated ecommerce platforms such as Magento or Prestashop. Here are ten reasons why you should choose Drupal Commerce for your new ecommerce project.

Abandoned Cart Remarketing could increase sales through your ecommerce website by up to 30%. So why aren't you doing it yet? This post explains what abandoned cart remarketing is, how it works, and how to optimise it.

The days of standalone shopping cart products like Magento and Prestashop are over. To build a successful online store for the long term, you need an ecommerce platform that is integrated with a content management system. This article explains why.

Search engine optimisation is all about keywords right. Right? Wrong! Google has literally hundreds of factors that determine where your search engine rankings. Check out this ranking of 122 different factors, as rated by a panel of hardened SEO professionals.

Shipping is potentially one of the most complex areas when planning an ecommerce website. A good ecommerce consultant will guide you through the questions you'll need to consider. This article explains those questions so you can prepare in advance.

Careful planning of an ecommerce website is critical to its success, and your product catalog decisions are at the heart of that process. These are the product questions we ask when planning a new ecommerce website with our customers.

When a new website goes live, the only way it's going to get visitors is if you actively promote it. In fact, you should start marketing your website well in advance of its launch, especially if you need to hit the ground running. Once it's live, you need to continue marketing it.

It seems to be received wisdom in business these days that every business needs a Facebook page. But is this true?

There are plenty of self-appointed "social media marketing" experts (i.e. consultants) out there who will tell you that it is. But I don't agree. I think this is just a sales pitch aimed at convincing you to buy their services.

Most business owners look at me sideways when I tell them their website should include a blog. But a business blog on which you regularly post relevant information and advice for potential customers will have an incredible impact on the results that your website generates. This blog post tells you how and why blogging will make your business more successful.