It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.

It’s easy to see why companies in the well-being space would want to try and replicate the Peloton business model — it’s been highly lucrative for the streaming fitness company. Whether other brands will see the same success is less clear.

Two things about AirAsia that its group CEO Tony Fernandes is most proud of are (gasp) the airline’s inflight food and (clap) that it hires a lot of female pilots. From the creator of the tagline, "Now everyone can fly," soon everyone can eat "sambal" without flying.

The new food hall at Hilton headquarters could turn out to be a nice recruiting tool for employees as they can grab a seat on an attractive outdoor terrace during lunchtime or after work. Opening up the food hall to the public isn't a bad public relations tool, either.

While it would be easy to point out that Ryanair passengers usually wait to get to their destination to go crazy with booze, it’s also hard to disagree with the position Ryanair is taking here. Cutting morning drinking in most cases is not a bad idea.

Israel doesn’t really have a problem bringing in visitors. But bringing visitors who are not driven by religious beliefs is a challenge. Diversifying the country through food could help convince some travelers that a trip here is worth it.