infoTECH News

SimpliVity,
the leader in hyperconverged infrastructure for the software-defined
data center, today announced its expansion into the Asia Pacific and
Japan region adding to its global footprint throughout the Americas and
EMEA. The company has partnered with Distribution
Central Pty Limited, a leader in technology distribution and channel
services, to deliver its solutions to the Australian, New Zealand and
Singapore channels. To lead the initiative, SimpliVity announced the
appointment of Scott Morris to Vice President, APJ.

SimpliVity is in high-growth mode having nearly tripled its employee
base since last year, aggressively adding to its client roster and
further pursuing mutually beneficial partnerships around the world. "As
we continue to build upon our global footprint, we remain committed to
delivering high-performance and high-growth outcomes across direct,
channel and distribution sales models," said Doron Kempel, chairman and
CEO at SimpliVity. "We are thrilled to have Scott Morris join our
fast-growing team as we continue to expand our presence overseas."

Prior to SimpliVity, Morris was vice president and general manager at
NetApp ASEAN where he specialized in business development through front
line execution of both direct and channel-led go-to-market selling
models. During his time at NetApp, Morris successfully contributed to
sustaining year-over-year revenue and partner growth across ANZ and SE
Asia. Before joining NetApp, Morris held senior positions at Dell (News - Alert),
Compaq and Silicon Graphics.

"I am delighted to join the SimpliVity team and contribute to its
rapidly growing presence in the Asia Pacific and Japan region. The
company is uniquely-positioned in the hyperconverged infrastructure
market and addresses the global needs of today's modern data center with
superiority," said Morris. "SimpliVity is committed to making
investments internally and externally to grow this region. Partnering
with a value-added distributor of the caliber of Distribution Central
will allow us to address the full potential of the market."

Distribution Central provides secialized, technical-service oriented
distribution and channel support for contemporary IT products, including
custom-built Software-as-a-Service solutions that create real
efficiencies and business benefits for customers. Headquartered in
Sydney, Australia, with branch offices in Melbourne, Brisbane, Canberra,
Perth, Auckland, Wellington and Singapore, Distribution Central's
business units include Firewall Systems, ViViD Systems, Fusion Systems
and Red Education - a certified training center for the vendors these
business units represent.

"We think it's imperative that we're covering all aspects of the data
center opportunity in terms of the technologies we represent and, to
this end, we have announced an aggressive vendor recruitment and
rebranding strategy for our data center business unit, Fusion Systems,"
said Nick Verykios, managing director at Distribution Central.
"SimpliVity has a strong commitment to the channel and its technology
will ensure that Fusion Systems can deliver the solutions and services
that partners need to take advantage of the expanding data center
opportunity."

SimpliVity delivers the best of both worlds: cloud economics with
enterprise performance, protection and functionality. The company
provides software-defined infrastructure packaged on industry-standard
x86 systems, providing abstraction, pooling and automation of IT
resources and services. By assimilating eight to twelve core data center
functions, including the hypervisor, compute, storage, network
switching, backup, replication, cloud gateway, caching, WAN
optimization, real-time deduplication and more, SimpliVity's
hyperconverged infrastructure delivers a 3x reduction in TCO. It's also
differentiated by global unified management, integrated data protection,
and unparalleled efficiency via deduplication, compression and
optimization of data before it hits disk to save IOPS and capacity on
primary storage and throughout the workload's lifecycle. Launched in
2013, SimpliVity is in use at hundreds of enterprises and service
providers worldwide, including T-Systems (News - Alert); City of Arvada, Colorado; MLB
Network; and Wausau Coated. Headquartered in Massachusetts, SimpliVity's
business model is 100% indirect, and its solutions and professional
services are available through its network of worldwide resellers and
distributors. For more information, contact us at +1 508-310-1032, info@simplivity.com
or www.simplivity.com.

Note: SimpliVity, the SimpliVity logo, OmniCube, OmniStack, and
Data Virtualization Platform are trademarks or registered trademarks of
SimpliVity Corporation in the United States and certain other countries.
All trademarks and registered trademarks mentioned herein belong to
their respective owners.

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