…In reports and analytics, Adobe is collecting a lot of information about your…visitors, and you'll find a lot of it here in the visitor profile reports.…When your visitors are loading your webpages in…their browsers, Adobe Analytics is looking at things like…the devices and browsers they're using, the IP addresses…they're coming from, and where it maps to geographically.…It looks at the language settings you're using, and even what time zone they're in.…All of these things can help you better understand your…visitors so you can ultimately turn more of them into customers.…

The first set of reports helps you see the geographies your traffic is coming from.…Let's start out with the countries report.…The first thing you'll probably notice is a new visualization.…Rather than the graph, this one defaults to a heat map, which makes…it really easy to see which countries are sending us the most visits.…It's also worth mentioning that I can change the metric on this report.…So, if I want to look at where my orders are…

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Author

Released

6/23/2014

Adobe Analytics is a powerful analytics package for measuring the performance of websites and marketing campaigns, and this course will help you quickly put it to work for you. Starting with a brief overview of key concepts, analytics expert David Booth explores the reports, dashboards, and tools of Adobe Analytics, and shows how to set up and track campaigns and how to best leverage Report Builder. He'll also show how to create and interpret mobile, video, path, visitor profile, retention, and other popular reports, and use the powerful custom segments and calculated metrics features.