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New Fronts Open Up in Smartphone Turf War

IPhone Advances Inside Companies BlackBerry Had

By

Yukari Iwatani Kane And

Ben Worthen

Updated June 23, 2010 12:01 a.m. ET

Consumers around the globe will wait on long lines Thursday to get their hands on the newest iPhone, but far from the sidewalk frenzy, Apple Inc.'s smartphone is making inroads with business customers.

Companies like Bausch & Lomb Inc. are buying iPhones for their employees, in some cases replacing BlackBerry devices. Earlier this year, the eye-care products company made iPhone the standard issue device for its sales force. Now, about 1,200 salespeople have one.

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digits: iPhone Winning Business Customers

Apple is making inroads with business customers. Companies like Bausch & Lomb are buying iPhones for their employees, in some cases replacing BlackBerry devices. Ben Worthen has the story.