Objectivity In Your Business

QUESTION: When was the last time you were truly objective about your business? My guess is the answer is likely “NEVER” – and I’ll explain why.

First, a little about ‘YOU’ – the Business Owner. A good business owner typically has a great deal of knowledge about the product or service their business is providing and, overtime, develops a working knowledge about many things they never thought they would need to know. In other words, out of necessity they learn enough about a LOT of things in order to set up and then successfully oversee their entire business, not just one small piece of it.

This overarching knowledge is both the STRENGTH and the WEAKNESS of small business owners. They need the strength of seeing the organization as a whole and then the capacity to figure out how the parts work together to make up that whole. The weakness is wherever the “Blind Spot” is – and do not kid yourself, every one of us has “Blind Spots”.

Those blind spots can easily become the hole in the boat that sinks the ship if you don’t become aware of it in time and take steps to repair it!

SO BACK TO THE QUESTION: When was the last time you were truly objective about your business?

If your answer is “NEVER” because “It’s my business!!!”; “It’s my baby!”; “It’s an integral part of ME!”; “How can I be objective about something I love so much!”; then CONGRATULATIONS! You are like all great business owners because you love your business and can’t possibly be objective…

OOPS… I think I’ve spied a “Blind Spot”… It’s time to bring in some experienced advisors who aren’t “in love”, can be objective, and tell you what you need to know, not what you want to hear.

NOTICE: B2B CFO Partners, LLC, dba B2B CFO is an Arizona limited liability company that provides advisory and consulting services. B2B CFO® partners are independent contractors and are not officers, employees or agents of, or partners or joint ventures with, the companies they serve, nor are they independent CPAs.