You can
tilt the phone to scroll down a page or to reveal more
information. And you can scan real life objects to buy them
online.

What's really exciting though, is how all sorts of apps can take
advantage of these new features. A bunch of apps have already
figured out how to best develop for the Fire Phone.

Stubhub's app lets you view a
stadium as if you were actually there. It lets you turn 90
degrees to the right and to the left of your seat.

Games like Lili, Tofu
Fury, andSnow
Spin use the
Dynamic Perspective feature to let you move your head and look around corners and
obstacles. The game Saber's Edge lets you use the peek feature to see more of the
battlefield.

Amazon

Amazon's map app lets you tilt
the screen to look at Yelp reviews for restaurants.

Amazon

IHeartRadio lets you use
Firefly to create a playlist from a song that is playing in real
life. Stubhub uses this too to let you find tickets for an
artist's next show. The Fire Phone listens to a song and then
provides you with the different options.

Amazon

IMDb uses Firefly to recognize
movies and TV shows that are playing in front of you. It can then
show you information on actors, plot details, and related
content.

Amazon

USA Today, Yahoo! News Digest,
and Pinterest can all be accessed in your home carousel without
even opening the apps.

Other apps will be able to access the Dynamic Perspective
and Firefly SDKs and other Amazon APIs like In-App
Purchasing, Mobile Ads, and Mobile Associates. They need to
submit and get approved by July 18 to be in the Amazon App
Store when the Fire Phone is shipped on July 25.

Disclosure: Jeff Bezos is an investor in Business Insider through his
personal investment company Bezos Expeditions.