Last week, Mark Zuckerberg held a press conference announcing Facebook's latest redesign, Timeline, but as this video proves, it wasn't the most original idea in the world. Behold: the poignant ad pitch by Don Draper in Mad Men to the makers of Kodak Carousel with the forthcoming social media changes about to be instilled upon all Facebook users. Perhaps Mark Zuckerberg isn't quite innovative as he thinks he is.

The most compelling elements of Facebook's Timeline are the ones that made Kodak's Carousel popular. Reminiscing is a social activity. It always has been and now Facebook is bringing that activity online.