Skill Set
Strong effective communicator with highly developed & demonstrated teamwork skills.
Interviews, hires, and trains marketing staff members
Ability to coordinate the efforts of a large team of diverse creative employees.
Build strategic relationships and partner with key industry players, agencies and vendors
Ability to lead in an environment of constant change.
Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning.
Brand Management & PR
Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Experience managing external PR and communication consulting firms and contractors.
Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
Managing media and marketing staff and external PR agencies
Marketing Strategy
Deploying successful marketing campaigns and own their implementation from ideation to execution
Be in charge of marketing budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals
Experienced in advising product teams about potential markets, desirable product features, go-to-market best practices, and measuring the success of outreach and product sales.
Establishes marketing goals based on past performance and market forecasts
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
Managing distribution channels for products.
Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns.
Works within the department budget to develop cost-effective marketing plans for each product or service
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
Digital Marketing
Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Expert in the internet and social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach.
New Product Development
Serve as a partner to finance and product development in determining the viability of potential markets before production of a product with no business case or strategy prepared in advance.
Oversees current offerings and comes up with initiatives for new products or services.
Working with product development teams to manage new product development.
4. Managing launch campaigns for new products.