How to get the best out of your reviews and sales to rank high on Amazon without the myths from former search expert and COO of SPR, Cate Baum.

Despite many educated guesses that seem to have passed into urban legend in self-publishing communities online, there are no secrets to the Amazon ranking system.

I have spent the last few months tracking down programmers, algorithm experts, and reading technical documentation about Amazon’s algorithm, and the documentation that is provided online by Amazon at Amazon Seller Central and KDP. What I didn’t do was talk to any authors or bloggers, because that seems to be where the myths are coming from.

My first takehome fact for authors is that Amazon’s ranking is not a great mystery that authors must slave over…