Mitch Roberts

A familiar face to viewers in the Fayetteville-Fort Smith television market, Roberts worked as a News Anchor/Reporter for KFSM-TV, but most of Roberts’ career has been spent as a Sports Director.

Roberts has worked in St. Louis, Nashville, and Las Vegas, Nevada, winning an Emmy® for “Best Sportscaster” in St. Louis. On the collegiate level, he's covered Notre Dame, Ohio State, and the UNLV Runnin' Rebels. Roberts has play-by-play experience, and has worked as a network sideline reporter for NBC Sports.

Most recently, Roberts won the 2011 Arkansas Associated Press Award for “Best Sports Series.” The series featured the University of Arkansas’ legendary Head Football Coach and Athletic Director, Frank Broyles.

Roberts was born in Tulsa, Oklahoma, grew up in Dallas, and graduated from Texas State University. Both of Roberts’ sisters graduated from the University of Arkansas, and they never moved back to Texas! Roberts’ father grew up with former Hogs basketball coach Eddie Sutton, and they remain good friends to this day.