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On today’s episode of THE FOOD SEEN, we’re talking floats, sundaes, egg creams, & more with Brooklyn Farmacy’s brother & sister team, Peter Freeman and Gia Giasullo. With the release of their new book, “The Soda Fountain”, they not only document their own efforts to open up what is now a neighborhood destination, but they also celebrate the history of a classic American establishment. From the days of Rx to the soda fountain’s recent revival, they channel a century worth of “soda jerks” who always serve pretzel sticks with a smile. From a Cherry Lime Rickey to The Sundae of Broken Dreams, come find out what makes Brooklyn Farmacy an American original. This program was sponsored by Whole Foods Market.

“For us it’s wonderful to revive a place that already had a life to itself” [06:00]

“What we really prescribe, sell and deliver is an experience.” [12:00]