I don’t know about you, but in my late 40’s, I still like looking youthful and fresh, and am happy to use any reasonable technique to make that happen. Most women I talk to feel the same. So if you can relate, keep reading for my TOP 5 beauty tips when it comes to hair and makeup.

As a style coach I work with women all around the world to help them feel confident, beautiful and find their “Million Dollar Look.” Especially those who are in midlife and beyond…the years when we experience changes in our body, hair, skin and in life. In this post I’m sharing my best secrets with you. Applying these tips can make a huge impact on your appearance & give you a big boost in your confidence.

I’m not kidding when I say these techniques can make you look 5-10 years younger. When I am applying them, people are regularly shocked to find out my age…having assumed late 30’s or early 40’s at most, only to find out I’m close to 50. And not just me, many women I’ve worked with as a style coach have dramatically transformed their appearance to a younger looking, more stylish version of themselves just by properly using these techniques.

It actually blows my mind how these simple steps can make such a huge impact. Sure, it takes some practice and finding the right products, but be persistent until you get it down. The results are really fun!

Ok, let’s dive in. Using myself as an example, here is a BEFORE picture demonstrating the most common mistakes I’ve noticed women make. Right next to it, is a picture of me on the same day AFTER applying my top 5 beauty techniques. Remarkable, isn’t it? (You can click the image to view it close up)

Are you ready? Brace yourself, I’m gonna give it to you straight.

1. Eye-liner applied only on the bottom lid drags the eyes visually downward – the last thing we need in the fight against gravity! Liner on the upper lid line is the most important, and often a slight cat eye effect helps draw the eye up and out, visually lifting and enlarging the eyes when they tend to appear smaller with age. Blended eye shadow techniques on the upper lids enhance this feature.

2. Say goodbye to a “Wash & Go” hair routine IF you want to look put-together & stylish. Sorry ladies, but unless you are in the approximately 5% of women who’s hair dries perfectly into a flattering & stylish shape, you have to choose between looking polished & stylish ..OR.. haphazard & unremarkable. As you mature and hair changes texture, thickness, etc…you need to gain new skills and put in some effort to get the best results.

3. Under-eye concealer is a MUST, and around the eyes/lids to even the skin tone. Dark circles and redness around the eyes will make you appear older, tired and even a bit unwell at times.

4. Foundation: With age, skin-tone gets more uneven, splotchy, blooming with new sun-spots and freckles. Foundation covers, smoothes and evens out the surface… giving you a fresh, more youthful and polished appearance.

Ok I couldn’t keep it to just 5, so here is a #6 bonus tip: Groomed and defined brows will frame your eyes, giving you a huge boost of polish and style. Yes, your brows will thin as you age (it’s normal) so you can pencil in or get them microbladed to complete a nice arch.

There you have it! My TOP beauty tips for hair and makeup. I bet you have discovered some great techniques too. If so I’d love to hear them. Feel free to comment below with your thoughts, ideas and feedback on this topic.

If all or some of these techniques seem daunting to you, don’t worry. With practice you can get it down to a time efficient routine. Personally, I spend about 15-20 minutes a day on hair and makeup, except for the 2-3 times a week when I wash, blow out and style my hair which takes about 20-25 minutes.

And let’s face it, going it on your own can be difficult. Unless you have a talented fashionista in your life who can skillfully guide you, it might be time to invest in expert assistance so you can look and feel your best.

It’s super helpful to see how you could transform with the right hair and makeup techniques with a New You Virtual Makeover. Also, in my online style coaching program, members get constructive reviews as they practice these techniques and send in photos, each time getting closer to nailing their Million Dollar Look. Before long, friends and coworkers start commenting on how great they look, even though they can’t always pinpoint what exactly changed. That’s why I call them beauty secrets, my friends. Apply them and enjoy the results!

Finding outfits you love that are also flattering to your body can be a challenge for a lot of women. Sometimes it feels like a minor miracle when you pull it together to actually feel good about what you are wearing. Or when you see a garment you love hanging on a rack, try it on, and find it actually flatters you. Jackpot!!

What if I told you there is actually a science to getting it right? Sound scary? Don’t sweat it…but read on for insight. Having worked with thousands of women, with every body type imaginable, we’ve discovered there are some techniques that every woman can learn and practice. What a difference it makes to self-esteem and confidence when we know the right styles to choose and why. Not to mention saving tons of time & money when shopping… Quickly eliminating the styles that simply won’t work for you and trying only the ones that flatter your body & style.

Let’s dive right in to 5 basics you need to understand about your body to make winning choices. While I’ll give you an overview here, during our 3-day Style course these are covered in depth, as you fill in what we call “Your Body Chart.” This gives you a solid foundation for creating your best style, and ultimately saves you money that you previously would have spent on styles that didn’t work.

1. Your Body Shape / Silhouette

Identify which silhouette your body is currently. From there, we’ll guide you to the styles that will flatter and create pleasing visual balance.

2. Line in your Body

There are 3 basic types of line. You will be one of these or a combination. Once you know which type of line you have, we can tell you the best fabrics and styles that support you. For example, where you have a moulded line in your body – a predominantly fleshy, softly curved appearance, wear styles of clothing that have some movement and drape easily over your curves. A few of the best fabrics for this body type are medium-drape to fluid fabrics including: most knits and jerseys.

3. Proportion in your body

The proportion of your torso relative to your leg length helps you choose lengths of jackets, pants and skirts. If your legs are short relative to your long torso, or your legs are long relative to your short torso, you need to find the right length of clothing pieces to create a visual balance. When the proportions in your clothing relate to your body proportions, your clothes look like they were made just for you.

8 head lengths = body is in proportion—You generally can appear balanced in most clothing styles. (Example below)

Less than 8 head lengths = body is short—You need to balance your proportions by visually increasing the length of your body. For example, wear 3/4 length sleeves rather then long sleeves.

More than 8 head lengths = body is long—You need to balance your proportions by visually breaking up the space in your body. For example, wear clothing styles that have shoulder yokes, pockets, and/or horizontal seam lines and pattern details.

Next, discover the proportions of your upper body—to find out if you are in proportion, short or long waisted….and then the proportions of your legs: in proportion, short or long. Once you’ve identified your body’s proportion, we’ll teach you the techniques for creating visual balance in your style.

Understanding proportions & balancing techniques can take a bit of time and practice to grasp…but once you know, it’s super helpful to creating great style.

4. Scale in your body

The scale of your bone structure determines the appropriate scale of construction details in your garments and accessories such as purses and shoes. Construction details include: stitching, facings and plackets, ribbing, pleats, the size of straps in purses and shoes, and the size of heels on shoes.

Wrists

Small—Choose clothing with small-scale construction detailing as seen in the facings, ribbings, stitching, and functional buttons. (1/4″ to 1/2″ facings).

Medium—Choose clothing with medium-scale construction detailing as seen in the facings, ribbings, stitching, and functional buttons. (3/4 – to 1″ facings).

Large—Choose clothing with large-scale construction detailing as seen in the facings, ribbings, stitching, and functional buttons. (1-1/4″ to 2″ facings).

Ankles

Small—You can wear shoes with small-scale heels, straps, and ornamentation.

Medium—You can wear shoes with medium-scale heels, straps, and ornamentation.

Large—You can wear shoes with large-scale heels, straps, and ornamentation.

Face

The size of your facial features relative to your face size determines your best choices for accessories and prints;

Small—Wear small scale accessories and prints.

Medium—Wear medium-scale accessories and prints.

Large—Wear large-scale accessories and prints.

Extra-large—Wear extra large-scale accessories and prints.

Combination—Your accessories and scale of prints need to reflect the variations of scale seen in your features.

Tip: If you have a large body size and small-scale facial features, you can wear small scale detailing in your accessories and prints if they are in volume. Rather than one strand of large beads, choose many strands of smaller beads.

5. Texture in your body

When choosing clothing, generally select fabrics with textures that relate to the textural patterns of your body from the following categories;

The Surface Quality of Your Skin

Plain smoothness

Patterned smoothness (or visually textured)

All-over textured

Combination of smooth and/or patterned and/or textured

The Quality of Your Hair

Plain smoothness

Patterned smoothness (or visually textured)

All-over textured

Combination of smooth and/or patterned and/or textured

Your Textural Pattern of Skin, Hair, and Eyes

All smooth—You can easily wear smooth fine fabrics and accessories.

All patterned—You can easily wear smooth fabrics with visual patterning.

All textured—You can create balance in your visual textural presentation by choosing fabrics, and accessories that have texture.

Combination—You can easily wear a combination of fabric and accessory textures.

So what happens if you have lot’s of texture in your body (Freckles and curly hair for example) and you select an outfit that is predominantly smooth and shiny? It will create a sharp contrast, highlight your texture, and won’t create a cohesive, related look.

While there are more things to consider, like personality, voice quality, movement, and inherent coloring…these are the 5 Basics!

Have you considered any of these 5 basics when choosing clothing? Comment below to let us know, and if you had any “aha moments” …what stood out to you.

At first it can seem overwhelming, but the more you internalize, understand and practice…it becomes second nature, and shopping or choosing outfits becomes much more fun.

Figuring all this out on your own can be daunting and frankly, difficult…which is exactly why I created the Million Dollar Look™ online Style Coaching Program. It provides a 7-step path to discover and create style for yourself with my expert eye to guide you, no matter where you live!

Through 8 weeks of style coaching sessions with me and your style tribe, I’ll demonstrate the concepts covered in this article and more, for YOUR body, YOUR style. You’ll also receive my exclusive New You Virtual Makeover to SEE your possibilities for hair and makeup that flatters and supports your goals.

There is no need to struggle on your own when you can get focused, effective coaching to create style that builds confidence and attracts the opportunities you desire! Learn more here. It would be my honor to support you and help you SHINE!

I happen to be blessed with a very glamorous mother, who comes from a long line of glamorous women. Many times while growing up, as I was getting ready to go out, my mom would say “what about lipstick, dear” or “aren’t you going to add an accessory with that dress?”

Thanks to her tutelage I was trained in the ways of glamour. I watched her apply her make up and style her hair, gaining my own skills as she demonstrated. Though I had an unfortunate period in middle school of trying to look exactly like her, short layered hair and all…

…eventually I grew into my own sense of style which is just that: my own.

I know my experience is not shared by many other women. Training in the art of style is not very common. More often, a mother will impose her own sense of style on her daughter. With the best of intentions of course, yet not recognizing that her daughter is her own person, and needs to discover her own sense of style.

When we consult with clients, often their style choices are just an echo of what they were taught growing up, and what they saw. It doesn’t actually match their personality or work well on their body type. We help them move from styles of the past to reflecting the truth of who they are today, their own unique individuality.

Another common scenario is no training at all. A girl grows up without any idea of how to apply make up, style her hair, or thrive in the art of dressing. She’s left to fend for herself and acquire the skills somehow on her own.

My mother-in-law, Carla grew up on a ranch in a rural farming community. Her mother, a stylish and tidy woman, always took care of the basics. A comb through the hair and fresh application of lipstick each day. Carla adopted this habit which worked fine enough in her younger days. But as she aged, she discovered that more than a quick comb-through and fresh lipstick would be needed to present polished and refined style.

Well beyond midlife, Carla learned how to apply more make up and style her changing hair. Her ongoing education has allowed her to maintain a beautifully stylish and chic look well into her 70’s.

I am grateful to have such a beautiful mother and mother-in-law, not only on the outside but on the inside, most importantly. They taught me that beauty starts on the inside, but can be celebrated and expressed on the outside as well. I learned to celebrate the art of personal style and to relish in beauty.

As personal stylists, we often step into the role that one’s mother may not have been able to, of training and educating our clients –women and men–to present their best image.

Style is truly an art. An art that one must learn to fully enjoy the benefits.

As Mother’s Day approaches, I honor both of my “moms” who have taught me so much. I’ve had training from some of the best!

As you reflect on your upbringing, what was your experience with your mother or primary caregiver? Did you receive training in the art of style? If so did you adopt their style or not? If yes, does it fit who you are today? Or have you had to figure it out on your own?

My favorite line from a John Mayer song says “Girls become lovers who turn into mothers, so mothers be good to your daughters too.”

As a mother myself I am mindful to be good to my daughter and teach her what I know about style, while at the same time not imposing my own style upon her, but letting her discover who she is first and how she wants to look.

Average, ordinary, invisible. These are NOT words that describe how most people want to look…but many find themselves slipping into this territory and losing touch with what it takes to SHOW UP and be noticed on a daily basis. What’s missing? What we like to call the “WOW Factor.” That little pop to your outfit that makes you memorable. Have you ever walked into a room and had a friend say “Wow, you look great!” That’s the WOW Factor. There’s something extra special about your look, and how you have presented yourself…to the point where others take notice, say something and remember you.

There is no one else like you in the world. When you walk into a room, your style, what you are wearing, begins to tell your story, before any words are shared.

Here at The Style Core, we love to help people tell their story with style and elicit that WOW!

Do you want to be seen as polished and trustworthy? Or artistic and creative? How about chic with a dash of approachable? We all have many dimensions to our personality. They all need to be expressed if we want to be known for who we really are, and NOT be defined simply by the clothes we were able to pull together.

First I’m going to tell you the four biggest style mistakes I see, so you can steer clear of these.

Poor fit.

The garment was manufactured for someone else’s body but doesn’t fit yours!

Visually unappealing proportion’s.

The top of the garment is either too long or too short for the rest of the outfit, causing your body to look disproportionate and unbalanced.

Accessory blunders.

Usually not enough accessories, but often if they are worn, the accessories are just not very well related to the outfit

Bland Hair and make up.

Not significantly styled or polished enough to show up.

. . . . . . . . .

Being aware of these four “biggest mistakes” is the first step to creating looks that tell your story with a WOW Factor.

Let’s take a closer look at the first mistake, poor fit. Chances are your fit issues will be one of the following four most common.

You’ve got to be careful if you want people to care as much about you as you do.

We’ve all been there. Before you get overwhelmed, give yourself a manageable goal to accomplish.

Start with your top 3 favorite outfits. Take a picture of yourself from the front side and rear. You’ll probably need a friend to help with this part.

Now, go through the list of the top 4 FIT mistakes and see if any of them apply to the outfit. Are there draglines pointing to the area of clothing that is too tight? Make a note for what needs fixing in each outfit.

All of these issues are fixable, some more easily than others. Your two best resources at this point are your personal stylist and a good alterations tailor. Anyone who is trained in styling knows how to address each of these issues, and how to gracefully art direct a tailor to solve them.

Take care of the fit issues in your favorite outfits and notice the difference when you wear them. You’ll feel so much more comfortable and attractive. The static is gone, the outfit is now communicating what you want it say. Poor fit is like poor grammar or an out-of-focus picture. Its too hard to pay attention, so people stop trying. If you WANT TO BE SEEN make sure what you’re wearing fits! People’s eyes will open when they see you, they’ll be watching, listening, following YOUR STORY.

Bear in mind the top 4 style mistakes I mentioned so you can avoid those and tell visual stories that reveal how extraordinary you really are.

Figuring all this out on your own can be daunting and frankly, difficult…which is why we are here to support you. You can’t be an expert in everything!

We have options for you! Contact us to schedule an individual consultation with me in LA or SF (California). No matter where you live, you can join Erin’s Million Dollar Look™ online Style Coaching Program. It provides a 7-step path to discover and create style for yourself with an expert eye to guide you, no matter where you live!

Through 8 weeks of online style coaching sessions with a small group (aka your “style tribe”), Erin will demonstrate the concepts you need to understand for YOUR body, YOUR personality and YOUR style. You’ll also receive her exclusive New You Virtual Makeover to SEE your possibilities for hair and makeup that flatters and supports your goals.

The next sessions begin on Feb 21, 2019. The doors to enroll close on Feb 17 or when all 15 total spots are taken. You’ll want to see if this is for you and grab your spot before they are gone. There is no need to struggle on your own when you can get focused, effective coaching to create style that builds confidence and attracts the opportunities you desire! Learn more here. We love to support you and help you SHINE!

When Scott* entered my studio for his first consultation, his personal presence was quiet and nearly invisible. In his mid thirties and single, he wore light gray, worn and baggy jeans, an oversized pale blue dress shirt, scuffed and mealy loafers…and had barely combed hair. He wore glasses that were conservative and more of a non-statement than anything else.

This was nothing like the same man I had watched perform a song in front of a large audience with a vibrant and engaging presence. I wondered, where was the disconnect?

He came to me for personal styling and identity work with the goal of improving his personal image and increasing dating prospects.

Before I met with him, I had asked him to bring 5-7 favorite pictures from art, architecture and nature. I call this exercise the Favorites Effect. This simple exercise is remarkably telling. When you describe why you like your favorites you are describing yourself.

Scott’s images were strong and alluring, bold, masculine, exotic. When he began to describe why he liked each image, the words he used were describing the man I had encountered on stage! When I helped Scott to see the connection between these images, his descriptions and his presence during the performance you could feel him begin to integrate. He was connecting with his true identity.

Next, we discovered the design signatures (line, shape, proportion, color…) that Scott shared with his favorite images. This is the second powerful dimension of the Favorites Effect. Looking at the images it was obvious, they were all dramatic, elegant and strong- a significant contrast to what he was wearing and his personal presence in my studio. These images would become design guides to help us create looks that reflected the true essence of Scott!

As we explored the reasons behind this visual disconnect, I found a link between his upbringing and his current style. As a high-energy child who tended toward the dramatic, he quickly recognized that the quiet engineering and math professor parents approved of his quiet studious older brother, and didn’t approve of him. Growing up he instinctively worked at downplaying the drama by becoming invisible. He struggled with feelings of not being OK. We changed all that.

Over the next two months we found clothes that both fit his body and connected to who he was on the inside! We made sure his jackets and shirts were finely tailored, matching Scott’s level of personal vitality and refinement…found new shoes, socks and accessories that added flair and dramatic notes to every look. For the first time, Scott’s style represented his personality and It changed his life! Scott stood up straighter, showed up greater, and within two years found a wife, and his dream job as the head of a university creative department.

Ninety percent (90%!) of my clients have had early childhood environments, relationships, and experiences that have resulted in a self-image that is not necessarily positive, and does not let the world see and experience who they “really” are. This inevitably inhibits them in other ways that they may not even be aware of.

When an individual is not visually appealing… is not well put together… does not dress with a “wow” factor, there is a reason. It could be that being thoughtfully and artfully well dressed was not honored in the family, that he or she has a difficult time finding manufactured clothing, that he or she is not visually sensitive…or it could be that there was an abusive early childhood environment. But there is ALWAYS a reason. This is where we as personal stylists come in.

I often ask the question, “On a scale of 1-10 with 10 being amazingly well affirmed to simply BE…who you were not only what you did…how effective were your primary caregivers in supporting your ‘be’-ing not just your ‘do’-ing as a child?” I have only experienced a handful of people who are above a 7 and most are in the 4 to minus 2 category. If your honest answer is on the lower end of the scale it is now up to you to ‘fill-in’ what you missed out on. I have discovered a wonderful process for guiding clients through this work with truly remarkable results like those that Scott and his new family are enjoying.

I encourage you to reflect on how your early childhood experiences, environment and relationships may have shaped your self-image. Consider having an Identity Therapy online consultation with me to explore this and find greater wholeness. Whether you need help overcoming emotional roadblocks and hang-ups that have held you back from having a healthy self image, or you want to discover your signature style, this is a wonderful experience. After working with thousands of clients around the world throughout a 40+ year career, this is one of my favorite consultations for the breakthroughs and aha’s that result. During our session, I will guide you to discover your true self using symbols, images and reflective questions. I will help uncover the lies and false beliefs that have held you hostage. Find a new path to freedom, self acceptance and confidence that you didn’t know was possible!

You can also attend one of my courses to further dive into these discoveries to expand your practice as a personal stylist. So many people are living in limbo, let’s help them make the connection today and start living a fully affirmed and integrated life.

Hello! My name is Katelyn Milley. Thanks to The Style Core, I am living my dream of being a Personal Stylist. This May, I celebrated my business’ three year anniversary!

Here is my story…

In June 2012, I attended The Style Core’s Essential Personal Stylist training class. Having previously taken other styling courses, I wanted to build on my personal styling education. I really enjoyed the class and learned important skills that I use in my business today – most notably color analysis and how to give a fashion consultation.

After completing the course, I went home and mulled over the information I learned from Carla. After a few months, I began creating my business. Over the next six months, I reserved my website URL, www.katelynmilley.com, selected a website template, and had my logo designed. I carefully constructed my brand. Business cards were printed and I wrote my website’s content. Then came the biggest challenge of writing my Fashion Consultation and Beauty Consultation guides. Finally, on May 14th, 2013, everything was ready to go, and I launched Katelyn Milley, Personal Stylist.

Today, I offer seven different services to my clients including: Fashion Consultation, Beauty Consultation, Beauty Appointment, Closet Edit, Personal Shopping, Personal Styling, and Photo Styling. I work with my clients one on one in their homes, or as you can imagine, in malls and boutiques. Over the years, my client base has grown to comprise of many women from my area (near Philadelphia, Pennsylvania), as well as from Delaware, Maryland, and New Jersey.

I have worked with many women I absolutely loved taking on a styling journey. Here are a couple of their stories:

Amy’s Experience

A therapist her early thirties, Amy chose the following services with me to get her best style: Fashion Consultation, Beauty Consultation, Beauty Appointment, Closet Edit, Personal Shopping, Personal Styling and Photo Styling. I loved hearing her feedback about the process, and hope you do too!

K: What were your thoughts going into your styling experience?

“As a very (very) busy Mom of four girls, style had taken a back seat to the craziness of every day life. I love fashion and frequently look at blogs and spring/fall runways, enjoying the gorgeous details, colors, and artistic statements that a great wardrobe brings with it. In my closet, however, was basically a uniform of black shirts, black pants, with occasional grey thrown in. I had a jumble of clothes in piles that were unused but taking up space, and I was frustrated with the fact that I was wearing the same thing every day. I have a vibrant personality and my clothing was anything but a reflection of that. To add insult to injury, I am very petite, so finding well-fitting clothes is difficult. I would find myself frequently in the junior’s department, buying clothing that was far too young for me and still ill-fitting!”

K: Which part of the Fashion Consultation was your favorite?

“Katelyn had me choose a few paintings/photos that were inspiring/beautiful to me. I thought it was an odd exercise for a fashion consultation, but wow was it illuminating! As I described what I liked about each piece, we found that certain words kept coming up over and over again. As I thought through those words, I realized that they were reflections of my personality, and were things that I find beautiful about myself, too. And we were then able to take those words and apply them to a cohesive style sense that I found truly beautiful and reflective of what I wanted to put out into the world.”

K: What were your thoughts and feelings after the Fashion Consultation?

“After the fashion consultation, I finally had a clear sense of what my style personality is! I was able to picture a cohesive wardrobe, instead of an ecletic mix of styles, many of which don’t work with each other (which results in buying lots of clothes that never get used).”

K: What was your biggest takeaway from your Beauty Consultation?

“I have always been a minimalist when it comes to makeup. Which is okay, but I often found myself wanting to branch out and try some fun styles (a bold cat eye, for example), but was too afraid to actually rock it. Having Katelyn narrow down a perfect color palette for my skin, and then playing around with those colors, allowed me to branch out into a lot of different looks that I would have been too afraid to try otherwise!”

K: What was most helpful about the Closet Edit?

“The most helpful thing about the Closet Edit was seeing just how many things in my closet I had overlooked! There were all these great pieces in there that I hadn’t worn in forever, or couldn’t figure out how to incorporate into my wardrobe, and Katelyn was like a magician – turning a piece that I would have given away to Goodwill, to a piece that will become a new staple in my wardrobe. On the other side of that, though, figuring out what isn’t worth holding on to was so helpful as well. I had a lot of pieces I was holding on to for who knows why, and it was time for them to leave my closet.”

K: What did you like the most about Personal Shopping?

“The personal shopping was perhaps one of my favorite parts of the experience, and something that will forever change the way I dress myself. I was able to see, in person, how to sort through the enormous amount of choices presented by a store, and quickly decipher what will work for me and what won’t. As a woman who is very, very busy, being able to quickly see that the strap on a top will be to clunky for my small frame, or that the rise of a pair of jeans won’t flatter my proportions, will save me huge amounts of time and frustration in dressing room. When I go shopping now, it is such an amazing experience – being able to take all that knowledge that Katelyn imparted and put it to quick use is a life-saver!”

K: What have been your biggest takeaways from your styling experience?

“I think I have two biggest takeaways. The first, is that I have been able to define myself stylistically, and present myself outwardly in a way that matches how I feel inwardly. Expressing to the world who I am through the art of style is an important and wonderful skill to have!

The second is learning how to shop for clothes that fit my body. Learning how to scan for proportions on clothing has already saved me literally hours of time in a store, and much frustration. I am able to dress myself confidently in the mornings without fear that the look doesn’t work for me!”

K: Do you feel that you have become more aware of the importance of fashion and personal style in your life? If so, in what ways?

“I have definitely become more aware of the importance of style in my life. As I move forward with my career and with my life, how I present myself will be looked at and evaluated, and those evaluations with form the basis for my success. Using style to further myself and my personal brand now isn’t a huge hurdle to overcome, but a joy and a pleasure, and a tool that I can use skillfully and easily.”

K: How would you say your styling experience has impacted your life?

“Apart from giving me the ability to confidently and easily dress myself every day, the styling experience gave me the ability to re-examine my own passions and priorities. As I learned more about how I project myself, I felt like I reaffirmed skills and gifts I have had, and uncovered new interests and ideas that had been lurking in the back of my mind, but hadn’t quite come to light. It gave me the time and space to make myself a priority, too, which had fallen by the wayside in my recent busy times. I am incredibly grateful for the experience, because I feel like I uncovered my most authentic self, both inside and out.”

Andrea’s Experience

A pilates studio owner + instructor in her her early thirties, Andrea received a Fashion Consultation with me. She also gave me feedback about her experience…

Photo by Sarah Rachel Photography www.sarah-rachel.com

K: Why did you decide to hire me as your personal stylist?

“I needed direction for style, shopping and how to dress to highlight my body and express my personal style.”

K: What were your thoughts going into your styling experience?

“This will be fun! Finally, I will be able to shop with confidence.”

K: Which part of the Fashion Consultation was your favorite?

“Choosing the best colors for me.”

K: What was your biggest takeaway from your Fashion Consultation?

“Learning how much science goes into it, much more than I thought!”

K: Do you feel that you have become more aware of the importance of fashion and personal style? If so, in what ways?

“Yes – color, proportion and ways to make myself appear thinner or taller all have been a huge benefit to me.”

* * * * * * * * * * * * *

Being able to work with women like Amy and Andrea is a huge blessing. Thank you, Style Core for helping me be able to style people for a living. It truly is a dream come true!

In the beginning my world was full of color. Fast-forward twenty-five years. Twenty-five years marked by illness, failures in my career, and losing loved ones. My world had turned gray, along with my wardrobe. I opened the door to my closet and was greeted by mourning blacks, confused charcoals, and depressed grays. On the top shelf, there was a colorful note… dark denim. I was wearing my misery. These drab colors kept me hidden in a crowd, unnoticed.

Then I met Carla. I had never even heard of image consulting, but after learning what it entailed from some friends, my curiosity brought me to her door. Carla took me through each step, highlighting how my clothing, hair, and make-up choices affected how others viewed me. She helped me to see the beauty I was hiding, and the potential my future could have, by simply wearing clothing that authentically communicated who I am.

As I started following her advice, I began to see color again, not just in my closet, but also in my life. Gone was the dark cloud of clothing, and in its place were joyful oranges, playful pinks, and refreshing turquoises. The first item I purchased after meeting with Carla was a tangerine colored cardigan. It was the remembrance of my true creativity. It was my first step in pushing away the gray. I went from hiding in a crowd to getting the attention for who I truly am, strong, artistic, and feminine. It is easier to face many different obstacles and trials now that I can look in the mirror and see myself, not just my shadow.

It has been several years since my reawakening. I have been so inspired, in turn I want to follow in Carla’s footsteps and bring image consulting to those who need to see their own true colors. When someone else affirms and reveals the beauty that exists within you, and teaches you how to reveal that beauty to other people, it is priceless. When I look in the mirror, I can see my potential, and in turn, I want to pay it forward. What a world it would be if we all could learn to see ourselves in our true colors?

Clothes are opportunities. Fashion, getting dressed, gives us a chance to express different dimensions of ourselves. Different looks have different psychological effects. Our life is a kaleidoscope of possibilities — the possibility of meeting that important person who brings life, light, and new vistas.

What outfit do you put together when you want to express the core of who you are? Look in your closet. Are you excited about what you see hanging there? Is every piece like one of those shimmering, glistening pieces of glass in the kaleidoscope — ready to create a pattern that can support and even change your life? Or are you seeing sameness? Same color, same style, no style really?

Is your closet full of color like your vibrant personality? Or is it smooth and creamy like honey and cream over strawberries? It could be warm and rich like polished antique wood and brass.

What words would you use to describe how you feel and how you want to be perceived? These words can help you create exciting, intriguing, fun, or powerful looks. When you put words to your ‘looks’, you are playing with the Psychology of Style.

What outfit has YOU written all over it? This is often a favorite ‘stand-by’ outfit that you always get both compliments and feels most like yourself when you wear it.

What do you choose to wear when you want to stand out in the crowd? It’s that WOW outfit that turns heads for the best reasons… where you have ‘nailed’ that dramatic look and we still see and experience you not the clothes?

If you’re looking forward to a romantic encounter, what do you have in your closet that says you are a woman and vulnerable, yet strongly yourself?

There are times when you want to be quietly understated and elegant — times when it wouldn’t be appropriate to be in the spotlight. What outfits support this look, yet remain interesting and intriguing rather than dowdy, dreary, or blah?

Thinking conceptually about your wardrobe in this way is the key to using the Psychology of Style to your best advantage. It’s also fun.

What do you wear when you want to play? When its time to let out your wild side?

Like a kaleidoscope, every day the prism turns and new colors and patterns emerge. We all have so many different dimensions to our personality. Clothing is like those little colored pieces of glass. Twist your wardrobe and put new patterns together to express all the colors that are you.

What do you wear when you need to be propped up? — You haven’t had enough sleep because you’ve been working hard or partying; or you are getting over the flu; or are grieving the loss of a loved one. Wearing dull, flowing, clothes that drape can keep you in the pit of depression, while other fabrics and construction details can literally prop you up and keep you going.

Take a closer look at your closet. Try on outfits you tend to wear when you are feeling low, or excited, or afraid, or happy and healthy. When you look in the mirror check out whether it is a “you-at-your-best” outfit. Is it a dramatic or romantic outfit, or is it playful, quietly elegant, or an outfit you wear when you want to take charge? If you can’t figure out what the outfit is saying about you then it probably should not be in your closet.

If you can’t figure out what the outfit is saying about you, then it probably should not be in your closet.

The Psychology of Style is a reality we all live with everyday whether we are aware of it or not. The outfit you are wearing right now is saying something about you.

Get up and stand in front a full-length mirror if you have one nearby. This might be a little scary, but it’s important that we start to look objectively at what we are communicating about ourselves through our clothing choices. The reality is, everyone else who encounters you today is looking objectively. They might not be able to articulate what they are seeing, but, believe me, they feel it. This feeling, this sense of who a person is, is something we all do when we come in contact with each other.

Ok, are you in front of the mirror? What are your clothes saying about you? What’s the first impression? Be honest. If it is in line with how you’re feeling right now, with what you want to say about yourself, then bravo! You are using the Psychology of Style to your best advantage. If you’re not sure, or your look is saying something that isn’t in line with how you’re feeling or what needs to be communicated today, then make a few mental notes, take a full-length selfie and email them to yourself. What would you like to be expressing about yourself right now? What’s working, what isn’t?

Turn the prism of your wardrobe and imagine what you could be wearing…let the world know who you are. There’s no one like you. Help us celebrate what makes you special.

Figuring all this out on your own can be daunting and frankly, difficult…which is why we are here to support you. You can’t be an expert in everything!

Through 8 weeks of online style coaching sessions with a small group (a.k.a. your “style tribe”), Erin will demonstrate the concepts you need to understand for personality, body and goals. You’ll also receive her exclusive New You Virtual Makeover to SEE your possibilities for hair and makeup that flatters and supports your goals.

The next sessions begin on Feb 21, 2019, but doors to enroll close on Feb 17 or when all 15 total spots are taken. You’ll want to see if this is for you and claim your spot before they are gone. There is no need to struggle on your own when you can get focused, effective coaching to create style that builds confidence and attracts the opportunities you desire! Learn more here.

“What makes your training courses different than the others?” This is a great question, and one that I hear regularly in my interactions with those who are researching options for training for a career in Personal Styling / Image Consulting.

My first reply is “Great question! Good for you to do the homework. Every training program has different strengths and approaches. It’s important to know which one resonates the most with you.”

Next, I have to say. “Carla Mathis.”

Our courses are based upon a lifetime of experience and practice by this Industry Pioneer. Now in her 70’s, Carla is still a vital force of life, teaching courses in Los Angeles and around the world. Her presence is powerful, she is warm and a gifted teacher — but her knowledge is immense. That’s why we receive numerous requests annually to see if she can come train up experts in this field in their country.

In addition to teaching, Carla still gets tremendous pleasure from working with clients in her highly successful consultancy. From teaching hundreds at a time, to helping the one soul see him or herself with new eyes… it’s a life-giving process for her; one that she loves to impart to as many students as possible. The recipients are spell bound with the wonder of discovery, and it’s easy to lose track of time when learning from Carla.

I can’t tell you how often I hear from people in all parts of the world that Carla’s groundbreaking book, The Triumph of Individual Style is “their bible” for this field. Her book and training program will live long beyond her, but those who have the opportunity to train with her directly during her lifetime know what an extraordinarily special experience it is.

Now, more about the approach that sets us apart.

We teach both the deep science of color & style, and the heart +intuition needed to apply the science. We won’t give you simple formula’s that put you in limiting boxes. I can’t tell you how many times we hear from people who experienced a color or image consultation during which they were labeled a certain season, given a formula of colors, and have felt stuck with that ever since. We help them break out of those limiting boxes into a rainbow of freedom with new possibilities. And teach others to do the same.

So what is the Science? Every body has a certain combination of lines, shapes, colors, textures, proportion, scale, and sometimes, distinctive features. Knowing how to analyze then choose styles that flatter each body…that is the science.

But at the core of anyone’s style, must be their own personality. This is the heart of Image and Identity. We teach the process for discovering, drawing this out, and integrating it into an individual’s style. Over and over, you will be challenged to “get out of your head” and “into your heart” as you learn to use intuition and instincts which are key to discovering truth. This ability can be passed on to others you work with as well.

You will also receive basic guidance for business building, marketing and the actual process of making this a career. However, this is not the primary focus of our courses.

There is no replacing the presence of Industry pioneer, Carla Mathis and her deep knowledge of the Science and the heart of Personal Image.

That is the difference.

If this resonates with you, come join us today in a Webinar, Distance Learning course or enroll to learn from Carla in-person at one of our upcoming live courses. It would be our privilege to help facilitate your training through our institute. We look forward to meeting you.

Calling what we do “styling” misses so much of the point. Style, whether it is strong or hodgepodge, is almost always thought to be about the surface. Tweaking and preening the details to make someone or something look “of the moment” or “better” than they really are. When it works, an essential truth about the person, place or thing is revealed. Style has resonance when it supports the identity of the one being styled. This is NOT what people think of when they think of styling.

Rather than trying to redefine or expand the definition of styling, it might be more meaningful to hear from clients who have experienced the work. This serves two purposes; it toots our horn and personalizes the description.

“My time with Carla was a transformational experience. Through a series of simple exercises, she helped me accurately identify and define my authentic self and gave me the tools to visually project my true self in the world.

I did not realize that things like color, clothing, “the stuff” in my home have such a huge impact on my behavior and how others perceive me. I never would have guessed that being intentional about what I choose to wear and surround myself with would be so empowering. It is.

With this small shift in my thinking, I have experienced profound and positive change in my daily life. Suddenly people know what to expect from me. They have a better understanding of who I am because they see it first. I am more confident, at ease with myself and a more effective communicator.”

- David, Durham, NC

You can see in David’s writing and hear in his voice the newfound clarity and confidence he is talking about. This personal confidence is more important to David than any new look. This begins to touch the essence of the work we do. Yes, its about clothes and the styles of clothes & accessories we wear, but its all in the service of revealing who we are.

“I wanted to thank you for yesterday! It was really eye opening not just for my style, but my heart! It is crazy actually, seeing on paper who I am. I recently have started rebranding my photography studio and was going to make it into this LA hip idea…But in all honesty, that is just not me! I’m a nature, and clean air and waterfalls kinda gal. It made me realize that I was trying to fit in here, but in that, somewhat loosing myself. It opened my eyes to why I shoot photography the way I do. Why when I look at people in LA who are wearing black clothing, why it makes me feel uncomfortable. Seriously, yesterday opened my eyes to so many things!!!! So thank you!!! It was a pivotal point in my life to have this done for me! I never would have seen all of this if it wasn’t for you.”

- Yvonne, Los Angeles, CA

Ok, the integration Yvonne is talking about is why we love doing what we do. She was about to make life decisions that were going to take her farther from her true self. She was rebranding her studio to look like what’s trendy and culturally hip now, at the loss of authenticity. We’ve all been in studios like this, where you can feel that the true identity, the real personality of the person doing the work is submerged. They’re doing what they think will appeal to the largest number of potential clients, rather than seeing the world the way they see it and offering this unique perspective to everybody whose interested.

Becoming integrated is a beautiful thing.

I’ll finish with a Yelp review from a recent client. She’s a graphic designer who lives in Los Angeles. She saw a local review and took a chance.

“Carla has an amazing gift. Her styling sessions/consultations are really a service to empower a person to visually express who they honestly are. The Style Core has connected different disciplines and has developed a way to create an individual style that is truly an extension of who one is.

I had the fortunate experience to give myself a full consultation. Wow! What a great experience! And what an education! The awareness!!!

To start, the office is a peaceful and lovely creative space near Sunset Blvd., in Silver Lake. Carla is very friendly and puts one at ease immediately. It’s a very safe, and oh so creative environment.

We started with a review of the online worksheet I filled out. This included submitting visual images I love, along with answering a few questions.

We went through some exercises where I picked out visuals that spoke to me. From this Carla distilled what it was about the imagery I was attracted to and how to bring those elements into my own wardrobe. And it resonated, because those were the exact elements in my 2 favorite “go to” outfits that NEVER EVER let me down.

Then we chose colors. Mind opening to see the subtle differences between tints, shades and hues of similar colors against my skin. The awareness of what works for me is huge!

And that leads to the next part of our session. Carla analyzed my coloring and the shape & proportion of my body and features. She showed me clothing styles, shapes, lengths, etc. that complimented my body shape. Clothing shapes/drape that helped visually relate my body measurements to body proportions identified in the art world as visually attractive to the human eye.

The exercises, color exploration, and body shape analysis gave me a vocabulary of why I liked somethings and permission to not like others. It gave me an elemental rock to stand on and hold fast to when tempted by magazine articles to try a fashion trend not meant for my coloring/body shape. And it stopped me from blaming my body for not looking good in something. It’s the fashion, or non-fashion that’s to blame!! Everyone’s body is perfect.

What I came away with makes me so happy. The Style Core system is like Human Centered Design, except the product is you. I whole heartedly recommend The Style Core. Their service is very empowering. It makes me so happy just thinking about my consultation and what I’ve discovered from it.”

Ann, Los Angeles, CA

There we go! The joy Ann is feeling, the empowerment, the clarity she now has about herself is what our work is all about.

Styling is about the surface, yes, AND its about what lies beneath the surface. We are integrated beings; body, soul and spirit. Seeing the connections between Who We Are on the inside and How We Look on the outside can be life-changing.

Show your story! Don’t hide it behind clothes that tell the story of some hot brand or ‘of the moment’ look. Integrate. Share who you are with us, we want to celebrate you.

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If reading this lights a fire in your soul and speaks to you, take action and experience it for yourself. Contact us to schedule an individual consultation with Carla Mathis in LA or SF (California). Or, no matter where you live, you can join Erin’s Million Dollar Look™ online Style Coaching Program. It provides a 7-step path to discover and create style for yourself with an expert eye to guide you, no matter where you live!

Through 8 weeks of online style coaching sessions with a small group (aka your “style tribe”), Erin will demonstrate the concepts you need to understand for YOUR body, YOUR personality and YOUR style. You’ll also receive her exclusive New You Virtual Makeover to SEE your possibilities for hair and makeup that flatters and supports your goals.

There is no need to struggle on your own when you can get focused, effective coaching to create style that builds confidence and attracts the opportunities you desire! Learn more here. We love to support you and help you SHINE!