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The Digital Marketing Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices about online marketing. We work on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations, more...

The last several years have been marked by dozens of pharmaceutical product launches; some products took off at launch while many others fell flat... (ID PSM-261)Companies Profiled: Abbott Laboratories, Amgen, Actelion, AstraZeneca, more ...

The biopharmaceutical sector has seen dozens of new product launches in the last few years, including some notable new drugs targeting the cardiovascular therapeutic area... (ID PSM-264)Companies Profiled: GlaxoSmithKline, Bristol-Myers Squibb, Roche, Lilly, more ...