Harness the power of word of mouth to reach more consumers just by engaging with your most influential customers. Have you ever loved a brand so much that you felt compelled to talk about it with your friends and colleagues? You even shared their updates about newly...

It’s nearing my one year anniversary here at The Red Republic (yay cake!), so I thought I’d share my key learnings on what it takes to make it in this dynamic, challenging and fascinating world of public relations. Whether you’re a school leaver deciding on a degree...