By Don BishopDocumentation of deficient in-building wireless coverage helps to show building owners and managers why they need to buy a wireless communications system. It’s all about the opportunity to improve their customers’ experience.

The question of how to market in-building wireless systems to investors and owners of buildings has taken on new significance with a shift in the responsibility for providing coverage indoors. For a time, mobile network operators sought cooperative venues and installed indoor wireless networks so they could sell airtime to the people inside.