Seminal hip-hop label Cash Money’s Studio Coach, outfitted and designed by Birmingham, AL area-based Vulcan Coach Corporation, hit the road mid-June from its home base in Miami. Cash Money Records is home to best-selling artists including Birdman, Lil Wayne and Drake.

Bruce Basden, owner of Vulcan Coach, the longest-running luxury coach conversion company in the U.S., worked with Mark Jones of Cash Money to develop the look and feel of this studio. “These are not project studios I build on these buses–they are fully equipped, state-of-the-art, serious recording studios that let these artists lay down a vibe whenever it strikes them,” says Basden.

The new studio has a rear monitoring wall loaded with Genelec 1038Bs, as well as a full Avid Pro Tools rig and Avid C|24 mixing interface. The Studio features massive multiple layers of soundproofing and proprietary acoustical treatments to create the right sonic environment for mastering engineers and producers alike. The design features a classic room-within-a-room approach to ensure complete isolation. The vocal booth is itself an additional room within the already heavily isolated studio compartments.

The Genelec 1038Bs were chosen for their mids and highs, and the 7070As for their ability to maintain an articulate low end, says Anthony Fernandez of Miami based Pro Audio Nerds, the studio consultant for this project. Fernandez recalls that he first experienced Genelec speakers when he was working with Miami’s The Hit Factory Studios. “I really came to love how the Genelecs sound,” he says.