The dialogue’s been great, but the end result – a day of circulating a hashtag on Twitter – runs the risk of catching fire with people who miss the point. #Objectify is not about celebrating objectification or about making people feel uncomfortable, but I’m increasingly worried that point will be lost and that harm can be done.

It’s a bit of a shame, but then again, I think it already did what it was supposed to, albeit on a smaller scale; the point was never to just use the hashtag.