The Onion launched a parody site called Clickhole, and not everyone got the joke. (What happened next will not surprise you.)

Last week The Onion launched a much-discussed clickbait parody site called Clickhole, dedicated to the gleeful skewering of all things viral and vapid. The express purpose of Clickhole is to satirize sites like Upworthy and Buzzfeed, which, in turn, frequently read like parodies of traditional news.

What you end up with, then, is a parody of a parody: A thing so inherently ridiculous, so exaggeratedly stupid, that no one could ever mistake it for fact. Right? (Gulp.)

Admittedly, people mistaking Onion Things for Real Things is nothing new: There’s an entire Tumblr devoted to shaming such illiterates, and in its three years of existence, it has never wanted for new subjects. But taking a Clickhole story literally requires a further suspension of disbelief: In order to take a headline like “10 Hilarious Chairs That Think They’re People” seriously, you have to truly believe that Internet media knows no lows.

And judging by @Clickhole’s @-replies, a lot of people feel that way — for better or worse.