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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were 64 such programs in the data for the week, which is about a 3/4 of a full schedule of new broadcast episodes.

During week seventeen of the 2011-12 broadcast season (January 9, 2012 – January 15, 2012) original programming continued to ramp up and Modern Family once again topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
– Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank

Program

Net

Viewership Live+SD (000)

Viewership Live+7 (000)

Post Airdate Absolute Viewership Increase From DVR Viewing (000)

Post Airdate % Viewership Increase from DVR Viewing

1

MODERN FAMILY-01/11

ABC

12,133

16,698

4,565

38%

2

MENTALIST, THE-01/12

CBS

13,647

17,298

3,651

27%

3

BIG BANG THEORY, THE-01/12

CBS

16,130

19,497

3,367

21%

4

CASTLE-01/09

ABC

9,764

13,003

3,239

33%

5

NCIS-01/10

CBS

20,929

24,061

3,132

15%

6

PERSON OF INTEREST-01/12

CBS

14,858

17,982

3,124

21%

7

GREY’S ANATOMY-01/12

ABC

10,711

13,719

3,008

28%

8

ONCE UPON A TIME-01/15

ABC

9,834

12,821

2,987

30%

9

NCIS: LOS ANGELES-01/10

CBS

16,602

19,363

2,761

17%

10

BODY OF PROOF-01/10

ABC

6,914

9,666

2,752

40%

11

UNFORGETTABLE-01/10

CBS

11,251

13,936

2,685

24%

12

BLUE BLOODS-01/13

CBS

12,075

14,703

2,628

22%

13

REVENGE-01/11

ABC

7,577

10,195

2,618

35%

14

LAW AND ORDER:SVU-01/11

NBC

8,368

10,944

2,576

31%

15

GRIMM-01/13

NBC

4,649

7,216

2,567

55%

16

OFFICE-01/12

NBC

5,896

8,312

2,416

41%

17

HARRY’S LAW-01/11

NBC

8,294

10,691

2,397

29%

18

GOOD WIFE, THE-01/15

CBS

9,450

11,743

2,293

24%

19

DESPERATE HOUSEWIVES-01/15

ABC

7,911

10,064

2,153

27%

20

PRIVATE PRACTICE-01/12

ABC

6,546

8,648

2,102

32%

21

PARENTHOOD-01/10

NBC

4,703

6,791

2,088

44%

22

FRINGE-01/13

FOX

2,872

4,735

1,863

65%

23

CSI: NY-01/13

CBS

10,602

12,408

1,806

17%

24

UP ALL NIGHT-01/12

NBC

4,242

5,993

1,751

41%

25

FIRM-01/12

NBC

4,230

5,914

1,684

40%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
–Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings? No. Click here to learn more.

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day(Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.