Social Media Consulting

Authentic, Organic Social Media Engagement

A successful social media campaign requires authenticity and great content.

Now you just need a plan. When you turn over your social media marketing to an outside firm you lose authenticity. They aren’t you. No matter how much time they spend with you.

Outsourcing your social media is like paying someone to take your husband or wife out to dinner while you work late. And the results are about the same. - Holly Valero

Because the outsourcing company doesn’t have your knowledge, experience or passion, your content becomes boring. The outsourcing firm begins working like crazy to drive up likes, views - anything they can point to - to make it look like they are doing the job. You receive constant analytics, charts, etc., but you don’t sense any real change.

It begins to feel like a waste of time and money. How much time and money you waste is up to you, but the end result is that you stop doing social media because it didn’t produce any results. Sound familiar? My goal is not to do your social media outreach but to teach you how to do it yourself–successfully.

My background includes over 30 years of television and radio broadcasting, educational publishing, marketing, art & design 20+ years of Internet-specific website design and development.

I spend most of my time playing with pixels —organizing data and creating beautiful, responsive websites… but I also work in the paper arena, creating everything from print advertising to designing books… and now, digital publishing, via my new digital publishing platform, Boilerplate Books, LLC.