About This Book

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

>It seems to me that the biggest difference is the extent to which the average internet user gets his content from other internet users (reddit, facebook, twitter, etc) instead of designated content creators with reputations to uphold.

This is as old as humanity, and has always been the case for the majority. See the chapter "Social Proof" in the book "Influence":

I'm reading this book now but prefer Caldini's _Influence_ (http://www.amazon.com/Influence-Psychology-Persuasion-Busine...) because it takes a more systematic approach to understanding what persuades others. For example, a chapter is dedicated to "social proof" and relevant experiments showing its power and subtleties are discussed.

Something about the human instinct to pattern-match compels me to point out that this is the "reciprocity" principle of influence spelled out by Cialdini's 1984 book "Influence: The Psychology of Persuasion", .

Gyorgy Kepes - The Language of Vision . The language feels kind of stilted and excessively formal by today's standards, making the book a bit of a slog, but the contents of the book make up for it. It's a very rewarding read.

Make sure you also get a good grounding in Gestalt principles. I don't have a book to recommend for that, but there's a lot of good online articles about them. Just google Gestalt design.

Also consider behavioral psychology, since it'll give you a lot of insights that are useful in design. You probably know some of the classics of that genre:

These three books went a LONG way toward making me a much more likable, personable, and conversational person.

The advice in How To Win Friends and Influence People is absolutely STELLAR and so simple that anyone can apply it.

And paying attention to people's body language -- once you get GOOD at it -- can give you a hidden window into what they may be thinking at a given time, which can help you to make adjustments on the fly with how you interact with others.

And in Influence: The Psychology of Persuasion, that's when you really get into the nitty gritty details of so many of the reasons why it is people do what it is they do. This information can certainly used for unethical purposes to further your interests, but instead I recommend that you use it for good and for beneficial reasons instead.

Seriously, READ these and your problem with interacting with others will be WELL on its way to being solved!

2018-02-14

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