The story of Australian designer fashion label Tsubi began in 2001, marking the start of a youth culture that appreciated and demanded a designer street fashion label. The Tsubi fashion range became hot property amongst boutique shops throughout Australia with the tsubi distressed denim jeans with the trademark dice + + , tsubi buttons, tsubi stitching pattern, andunique tsubi brand writing becoming the latest fashion trend.

The Tsubi designer range was founded by George Gorrow (also designer of menswear for clothing brand Insight), Dan Single (currently the member ‘Dangerous Dan’ of house music artists The Gang Bang Dj’s who have released various albums such as ‘Light Sound Dance’ and ‘D is for Disco, E is for Dancing’ through Modular Records), and Gareth Moody (who has since moved on to his solo fashion label Chronicles of Never).

The success of Tsubi denim jeans brought about the labels expansion into a fully fledged fashion label. Tsubi started to explore other avenues such as Tsubi tshirts, female clothing , sunglasses and jewellery. Ksubi shoes / footwear is the next fashion item on the agenda for the Ksubi boys in 2010.