The iPod shuffle ad is genius

I don’t think you can fully appreciate the genius of the latest iPod shuffle ad until you’ve been watching the NCAA Tournament in a sports bar with a zillion TVs, and the spot is suddenly on 20+ screens all around you, especially if they have the sound turned up.

I dunno if anyone thought of that scenario when they decided to run the spots during the Tournament, but if they did, all I can say is wow.