Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career. People don’t understand this. Playing the long game and building your reputation always plays out. But the issue is, people see others getting ahead in the short term at the expense of their long term personal brand. And so, they get tricked.

Instead of being patient, they go for the quick sales. They keep trying to convert customers on the first interaction. They try to extract money, instead of creating an experience. Brand is about how someone feels in the moment when they interact with you or your business. Read the complete article by Gary Vaynerchuk here.

Of all the choices made when starting a business, one of the most important is the type of legal structure selected for the company. Not only will this decision have an impact on taxes, but it will affect personal liability and potentially, the ability to raise money.

This past week on Franchising & You, Tom Spadea, Franchise Attorney and Partner at Spadea Lignana discussed various entity structures for operating a franchise business including options for multi-unit and area development. Tapping into his experience as both an attorney and entrepreneur, Tom shared his perspective on the legal entity’s potential impact on a franchise business beyond it’s legal structure. Listen to this podcast segment here.