Exclusive to FOX Racing Shox’s mountain bike products, the gold-colored Kashima Coat developed by the Miyaki Company of Japan offers superior durability, hardness, and less friction.

Watsonville, California (PRWEB) February 16, 2010 – FOX Racing Shox, the industry leader in the design and development of high-performance suspension, announced today its exclusive arrangement with the Miyaki Company of Japan to use its Kashima Coat for suspension components in the bicycle industry. Kashima Coat will make its consumer debut in FOX Racing Shox’s 2011 model year aftermarket mountain bike suspension fork product line.

Proven Coating Technology
The Kashima Coat technology has been used for years across the motorcycle and automotive industries in suspension components and clutch and valve train assemblies because of its low-friction and ultra-wear resistance properties.

In the revolutionary Kashima Coat process, lubricating molybdenum disulfide is deposited, via electrical induction, into the billions of micropores on the surface of hard-anodized aluminum. With its debut on the international mountain bike racing circuit, the distinctive gold colored, Kashima coated stanchions maintain better lubrication characteristics, and the lightweight aluminum components treated with Kashima Coat attain a level of hardness and abrasion resistance four times tougher than standard hard-anodized aluminum.

Race Tested — Numerous Wins Tell the Tale
Throughout the 2009 mountain bike racing season, FOX Racing Shox utilized select sponsored athletes to test and race on suspension treated with Kashima Coating. “Before we started using Kashima Coat, we’d been testing and racing on electroless nickel coated upper tubes during the past two seasons,” explained FOX Racing Shox Mountain Bike Race Manager, Mark Fitzsimmons. “Although the friction properties were decent, the nickel’s durability was not. The Kashima parts we raced on maintained the low friction requirements we were after and exhibited excellent durability — a very rare combination to find at the World Cup level with its wet and muddy conditions.”

Beyond the obvious benefit of added durability, the significant decrease in friction proved to provide a tangible increase in suspension performance. Athletes who tested and raced with Kashima coated FOX Racing Shox suspension reported an improved overall consistency and feel with Kashima Coat.

“When you are racing on the World Cup level, a huge percentage of races can be won or lost in the preparation of the bike — the seemingly small details that take the bike from good to excellent,” said 2008 Downhill World Champion, Gee Atherton. “The Kashima coating made the forks so much more reactive to the small hits that I would normally feel on rough terrain. When the forks were skittering over tiny bumps they could soak up the impact much more quickly, without giving me so much feedback through the bars. That’s a huge advantage on long courses.”

FOX Racing Shox sponsored athletes collected quite a few victories aboard Kashima Coat treated suspension, including both men’s and women’s British National Downhill Championships, four World Cup wins, and a World Championship victory with Yeti/Fox rider Jared Graves in 4X. The combination of incredibly favorable tangible data and the desire by its world-class riders to be equipped with Kashima coated suspension has led FOX Racing Shox to an exclusive partnership with Miyaki for Kashima Coat.

“We’re a race-driven company,” said FOX Racing Shox Executive VP, Mario Galasso. “We are constantly looking for performance advantages that may lead to race victories. Kashima Coat is, without a doubt, one of those advantages. Since we also pride ourselves on racing exactly what we sell, we’re proud to offer this new performance advantage to our customers, through Kashima Coat.”

About FOX Racing Shox
For over three decades, FOX Racing Shox has been the industry leader in the design and development of high performance shock absorbers and racing suspension products for ATVs, Motorcycles, Mountain Bikes, Offroad trucks and cars, Snowmobiles and UTVs. In 1974, Bob Fox started racing his products in motocross and they haven’t stopped racing since. FOX Racing Shox equipped vehicles and racers have stood atop podiums in every sport they have competed in — from the sands of Baja to the dunes of Dakar. FOX’s team of engineers perform rigorous tests with their athletes year round, and the data FOX collects from performance testing and the application of that knowledge to their products is what separates FOX Racing Shox from every other suspension company. World Headquarters are in Watsonville, CA with its Offroad Division in Santee, CA. FOX Racing Shox distributes its products in more than 40 countries. http://www.foxracingshox.com/

About Miyaki Co., Ltd.
Miyaki Company conducts research and development, specializing in surface processing technologies for aluminum, such as Kashima Coat. They have earned a reputation in various fields for making high quality products with a homogenous film. Miyaki Company has its headquarters in Japan and is part of the Miyaki Group that also includes Japan Miyaki, Co., Ltd. and Hamamatusu Koshuha Co., Ltd. The combined power of these three companies allows for comprehensive support, from design, to processing, to surface treatment. For more information, visit www.kashima-coat.com.

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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