It’s Hard to Link Social Engagement to Sales

When linking social media metrics to sales, you need to look at conversions or the number of people who took action as a result of your social media efforts. Create landing pages and promo codes available only via Facebook or Twitter and use web analytics to help track your referral traffic. You can also cross-reference inbound leads with your social media subscribers to measure conversation rates for your customers who follow you on social media versus those who do not. A CRM system will help you track your lead sources and how many convert to sales. For more on this, download SalesForce’s ebook, 5 Steps to Effective Social Media Measurement.

Curating Content is Too Time Consuming

While some brands and agencies have full-time teams dedicated to producing content, it is an achievable goal for brands of any size. Creating content takes time, but doesn’t need to be time consuming if you delegate your resources. We give you some ideas for how to organize your social media editorial team here. If your team is small, consider having members from other departments in your organization create or collaborate on content, whether it is a blog, ebook, or webinar. You likely have lots of employees outside your marketing team who would be willing and eager to help out. Don’t rely on your internal team alone – turn to your customers and industry influencers to contribute as well.

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Dr. Natalie is a business strategist and a futurist. She has spent her careers looking about how businesses interact with their customers and their employees and she provides companies with the best way to create environments that foster loyatly, motivation and innovation.