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Deals with the results of the plan of CBS to boost the performance of prime-time local news at its television stations in 2003. Analysis of quarter-hour prime-time lead; Significance of a good prime-time lead to the firm.

Last week, television network station CBS stumbled into the crucial November sweeps with a massive defeat. The loss of "The Reagans" blew a four-hour hole into the network's schedule. But another 80-odd hours of prime-time sweeps programming are delivering an audience that will retain CBS's...

The article reports that CBS Broadcasting Inc. and Fox Broadcasting Co. were the only television networks to improve their prime-time ratings among each of the key demographic groups during the September 16-December 22, 1991 fourth quarter in the United States. The biggest losses were incurred...

Reports on the amount of sale of advertising for morning, daytime and late night by CBS, ABC and NBC during the upfront market as of June 2004. Increase in non-prime upfront cash-out from 2003; Basic sales in the prime time upfront; Overall percentage of cable price hikes.

The article reports on the plan of CBS television network to redistribute its prime-time advertisements in 1991. The network plans to keep its overall prime-time commercial load the same but would move units into higher price. Agency executives say if CBS proceeds with its plan, they want to...

The article focuses on prime-time television programs during the 1994-1995 season in the United States. The 1994 Winter Olympic Games contributed mightily to CBS Broadcasting Inc.'s performance. American Broadcasting Co. had the strongest new series performance of any network in 1993-1994,...

Highlights the viewing patterns of the broadcast networks in prime time in the U.S. during the fall season of September 22-25, 2003. Competition between National Broadcasting Co. Inc. and CBS Inc. in the Thursday night slot; Decline in the household rating of the CBS program "CSI"; Performance...

This article focuses on Big 3 television networks in the U.S. that include ABC, CBS and NBC. The Big 3 networks have given notice that they will not go quietly into prime time in the wake of cable's proliferation of channels. Effective program promotions and better programs paid off with a...

Reports on the impact of the war in the Persian Gulf on the Big 3 television networks' primetime ratings race in the United States. Television rating and share of National Broadcasting Co. Inc. compared with American Broadcasting Co. and CBS Broadcasting Inc.; Preemption of regular programming...