What is Google Analytics and what information can I track with it?

Google Analytics is a tool that can provide you with extensive breakdowns of referrer data, as well as give you insight into traffic to your project page, overall conversion rate (there’s more information on that here), ad campaign conversion rate, and more! Tapping into this data can help you better understand how your promotion efforts are paying off, and where backers are finding your project.

Currently, it’s not possible to track traffic to your project from the Kickstarter app through Google Analytics.