Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.

Glympse, a service that allows GPS-enabled mobile phone users to temporarily share their location in real-time, has announced the availability of the Glympse platform allowing developers the ability to integrate real-time, temporary location sharing into third-party web and mobile applications. Glympse has also made available SDKs for iOS and Android as well as REST based APIs for use in websites and web based applications.

Twitter has just taken a step toward a richer social experience with its exciting new "lists" feature, which gives users the ability to organize individual accounts into groups. For example, a user can create and share a list of "celebrity" accounts that they follow. Twitter lists may be marked by their creators as public, or kept private for personal use.

The Salesforce.com Social Studio API supports the extraction, analysis, and modification of social media data from a user’s social studio account. The RESTful API provides direct access to the Social...

The Facebook Workplace Authentication API allows for credential authorization in Workplace. Companies that already benefit from an identity provider for related services can integrate Single Sign On...