Rear View - September 2013

At one point, many of those who worked for the ad agencies in Detroit were authentic car guys, during a time when it was socially acceptable to express the fun and excitement provided by a simple V8 machine. This photo, directly from the archives, is a press release that hit the offices in 1969, showing the magazine guys how cool the upcoming E-body Dodge Challenger was going to be. We've included the type in the crop so you can see the clunky typewriter fonts. The image of a dirt donut is not only fun but also a subtle hint at the freedoms experienced by the enthusiasts who once drove the market. Now toss this issue into the back seat of your plastic commuter and get to work!