help4u.today is an online marketplace to request cleaning services in Dubai from the comfort of your couch; we've worked with them for a while with a lean approach, they have shared their experience in a blog post

A significant challenge in software development is to ensure repeatability; from building binaries, to running tests, to deploying in production, we strive to make sure that different people at different times will build the same binary, get the same test results, obtain the same application behaviour we do now.

On new year’s eve we launched our first experiment, trying to gauge interest for a new javascript UI library targeted specifically at backoffice web applications. After a week, a few runs on Hacker News, Reddit and LinkedIn, and a brief review of the website analytics, we now have a fairly clear idea of what failure looks like. With an handful of upvotes and hardly any expressions of interest out of ~600 visits, it is fair to say that our proposal is not gaining traction.

Popsicle, the new UI library we are contemplating to build, did not get much love, possibly because we did not make it clear enough why we are trying to build yet another javascript UI library. We try to go into more details here.

We humans don't like to be put in a position of uncertainty. That's something you have observed for sure in your personal and professional everyday life. A well established marketing rule says that too: 'Thou shalt not give consumers too many options'. People will freeze during the decision process and, if forced, will either opt for the most familiar pick or give up entirely.

"Adaptability is about the powerful difference between adapting to cope and adapting to win."