About

Expect the Unexpected. digiFilm™ Camera by YASHICA

HK$ 10,035,296

pledged of HK$ 800,000 goal

6,935

backers

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

You like taking photos, and wishing the time still. But what I want is to capture the moment, and to remember the long-lasting feel.

I keep all photos well, reviving every moment, from time to time. And I was led to different stories, deeper and deeper, every time.

These photos might be rough, and incomplete, and faulty in your eyes. But what I see, is something touching, something spiritual, something meaningful.

From the time YASHICA first captured the world in 1949, I knew, though it has no outstanding synopsis, the story will last long. And you may have noticed, there is never a narrator, nor is it necessary...

The Silence of Story.

It tells.

YASHICA

YASHICA, Japanese Camera Brand since 1949, with almost 70 years experience in camera and optics development.

After being silent for more than 10 years, we wake up with the unexpected.

We are so proud to introduce the Unprecedented YASHICA Y35 Camera with the new system – digiFilm.

The Unprecedented Camera – digiFilm™ Camera Y35

Coupled with the masterpiece design of the first electronic controlled shutter camera in the world, the YASHICA Electro 35, featuring with the Unprecedented digiFilm system, YASHICA Y35 camera brings in an extraordinary photography experience.

In both appearance and sensation, YASHICA Y35 recaptures the joy and meaning of analogue-photography but eliminating the time and expense required for film development.

Taste as analogue camera, need to load a “digiFilm” to create your album. A brief pause is required to wind on the film before shooting. At this millisecond of pulse, it grants us time to inspire and think, the exact moment the shutter snaps.

The digiFilm™ System

The innovative digiFilm system was created by YASHICA. It features a glass lens for super sharp photos, an advanced automatic mode that makes sure every shot is perfectly exposed with an aperture of 2.0 as well as lot of creative digiFilm.

digiFilm™

The above photo is for reference only. It just intends to illustrate the style and mood to be delivered by “ Unexpected 2017 (in my fancy)” digiFilm

The above photo is for reference only. It just intends to illustrate the style and mood to be delivered by “ Unexpected 2017 (in my fancy)” digiFilm

The above photo is for reference only. It just intends to illustrate the style and mood to be delivered by “ Unexpected 2017 (in my fancy)” digiFilm

The above photo is for reference only. It just intends to illustrate the style and mood to be delivered by “ Unexpected 2017 (in my fancy)” digiFilm

Unexpected 2017 (in my fancy) digiFilm

A sightly ease undertone color and worn out effect brings silence, roughness, simplicity, intimacy, and appreciation of the ingenuous integrity of the impermanence of your story.

Use this in my fancy digiFilm to tell your own story with a modest, humble and yet unconventional feeling.

We develop different “digiFilm” with its unique style and distinct effect. Designed for high quality images of different style such as ISO 1600 High Speed, ISO 400 Black & White, 120 format of 6x6 images and ISO 200 Ultra Fine. What’s more…? Lot of different digiFilms are coming to give photographers more opportunities to experiment and create beautiful images in different styles.

digiFilm™ - ISO1600 High Speed

High contrast. Grainiest photography

Capture true color even in low light condition

For shooting fast-moving objects

digiFilm™ - Black & White

Film speed ISO400

Film grain effect.

High contrast in Black and White

Retro photography style

digiFilm™ - ISO200 Ultra Fine

Sharp image

Standard color balance

digiFilm™ - 120 Format (6x6)

Film speed ISO200

Square format photographs

Fits for instagram

** Photo is for reference only and intends to illustrate the style and mood to be delivered by YASHICA blue digiFilm

digiFilm™ - YASHICA blue

YASHICA blue – It’s deep, letting your thought flow around. Silent with some noise but natural. Touch your heart of the utmost deepness. blue, just as it should be.

Every Image is Real

Using YASHICA Y35 is a journey to the truth—there is no instant gratification of a review screen, no delete button, and no hiding from mistakes. The world seen from the viewfinder of Y35, might be a little slower, a little prettier, transporting us back to a time when we all pay a little bit more attention, and causing us to care each shot before clicking the shutter – because it must solid the first tie or the moment is lost. Every Y35 image is real, carefully captured in its true moment.

What Pours Life into the Images

YASHICA digiFilm Camera is a mean of capturing moments at your will. Randomness in a photo is never reckless, minimalist is never simple and leaving blank is never empty. Even the smallest scenery can have the biggest impact. What pours life into the images is the Y35, digiFilm Camera, and the eyes behind the viewfinder.

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Specifications

1/2.5-inch CMOS sensor

14 megapixel photos

Built-in viewfinder

Filter thread comply with 37mm filter (filter is not included)

Lens cap to protect the Lens

Apertures of f2.0 with a 4G lens

High Speed Electronic Shutter

5 Steps EV control

1-second exposure

Focal Length 35mm

A minimum focusing distance of 1.5m (~4.5 feet) to infinity

SD card storage (wifi card compatible)

Micro USB connectivity for data transfers

Tripod mount ready

Operate with 2 x AA batteries

Image controlled by digiFilm™

Dimension:

Body Only: 100 (w) x 64 (h) x 28 (d) mm

With lens and switch: 110 (w) x 70 (h) x 55 (d) mm

Why and What is 4G Lens?

A lens as well as Sensor & Image Developer are the 3 core factors affecting the image quality delivered by a camera. Just like human eyes, a lens is the first media and the most important part that allowing the light passing through. It is a crucial element in optimizing the performance of a sensor. A high-grade lens can reduce both light loss and distortion thus delivering crisp and sharp image outcome.

The upgraded Y35 features high-grade 4G Lens ( 4 Glass Lens Elements) with larger diameter (approx. 17mm) and aperture of f2.0. All 4 elements of the lens are made out of top quality glass and design to be compatible with future upgrades of the Y35.

The upgrade of 4G Lens is a prerequisite to the enhancement of image quality delivered by Y35.

SUPER Combo with YASHICA blue – It’s deep, letting your thought flow around. Silent with some noise but natural. Touch your heart of the utmost deepness. blue, just as it should be.

Each Package includes

1 x YASHICA digiFilm camera Y35

1 x YASHICA blue color film – One of digiFilm with unique style. It delivers a moody image with blue tone, grainy and high contrast color saturation. Touch your heart of the utmost deepness with a press.

1 x ISO200 normal film

1 x ISO400 B&W film

1 x ISO1600 Hi-Speed color film

1 x 120 format 6x6 color film

1 x YASHICA digiFilm post card

** Photo is for reference only and intends to illustrate the style and mood to be delivered by YASHICA blue digiFilm

We achieved the 1st Stretch Goal at 9M:

After working hard with our team for over 30 hours, we found a solution to upgrade the aperture from f2.8 to f2.0 with a 4G lens. This is a milestone of the upgrade since we need to fix several difficulties of the exposure. With the upgrade of the aperture, we stay at the "aperture priority shooting mode" from electro 35. The shutter speed will be calculated by the Y35 automatically. But be calm, we will add a 5-step exposure control from -2 / -1 / 0 / +1 / +2 and a 1 second exposure mode for you to create your stylish and unique photography. Your contribution is really important in this milestone.

On Oct21 we posted a survey to see which stretch goal our YASHICA fans want the most, thank you for all your enthusiastic response!

We have gathered over a thousand replies and let’s share the result of it. Larger sensor topped the list amongst all other stretch goals, over 45% backers voted for an upgrade on the sensor.

Backers we heard you!! Today we are happy to announce our 2nd stretch goal for HK$10M - An upgrade of the sensor size from current 1/3.2" to 1/2.5". This upgrade will be a perfect complement to the high-grade 4G lens and f2.0, thus further enhancing the image quality delivered by the camera.

Our team is going all the way to enhance the overall quality of the Y35 camera, first the f2.0 and 4G lens then now a larger sensor upgrade. We can't be stressed enough how important of all your support and encouragement in making this project better and better!

Please share this news with all your friends, families and let us achieve this goal together! All of this won't be possible without your support, thank you!

Development

Photo Samples by Upgraded Prototype (8 Nov)

We ran a test shooting outdoors with the upgraded working prototype with a larger sensor (1/2.5”) and 4G lens (f2.0). You can notice this upgraded prototype is capable to produce not only a brighter, sharper image but also a higher image layer (Deeper Image). It shows how those two upgrades are working together smoothly and even under outdoor daylight conditions.

This is the very first upgraded prototype we have ever created. Surely there are still areas yet to be fully optimised and everything is still in further enhancement. Definitely the image will be more brilliant when the Y35 is delivered in your hand.

Best for bright lighting conditions and outdoor photography. Comply with high speed electronic shutter can deliver a stable photography with bright and sharp image. Best used to photograph outdoor landscapes, objects, and outdoor events in a bright day.

Risks and challenges

We’re dedicated to delivering a flawless creative camera that fulfills your expectations. Our commitment to excellence means that the first shipment is set to go out in April 2018. Although we work hard with our team to ensure everything runs smoothly, unexpected delays in production and therefore delivery is always a possibility. We promise to keep you informed every step of the way.

We’re so ready for this exciting challenge, and we hope you’ll join us in making the YASHICA digiFilm camera a reality!