Our Natural range comes in a variety of flavours and contains ingredients for certain life stages. Specially balanced diets for Weaning Puppies to Senior Dogs and those with intolerances requiring a more specialised diet.

Working Dog Food

Our Working Dog Range comes in a variety of flavours, each one contains a slightly higher percentage of protein and Vitamin C. All recipes in this range include vegetables and fruit ensuring they are nutritionally balanced and complete - no added supplements needed.

Pure Dog Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Dog Food

Our Country Banquet Range includes a new selection of added ingredients, providing all the essential nutrients, vitamins and minerals needed for dogs to thrive at optimum health. The recipes include well known 'superfoods' containing many antioxidants and vitamins.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Our fresh and healthy eating philosophy translates perfectly into our Natural Cat Range. In a variety of different seasonal flavours each recipe is a complete and balanced mix of raw meat with bone plus carefully selected natural supplements especially chosen for their health benefits.

Pure Cat Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Cat Food

Our Country Banquet Range includes a new selection of added human grade ingredients, providing all the essential nutrients, vitamins and minerals needed for cats to thrive at optimum health. The recipe includes natural antioxidants and essential nutrients.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Chewing has significant dental health benefits as well as a calming effect on pets making it an important part of a raw diet. Our range of bones and treats have been carefully selected and offer a wide variety of types and sizes.

Toys & Accessories

We know that dogs and cats need more than just nutritional food to keep them happy so we offer a wide selection of toys and accessories.

Grooming Products

All our grooming products are carefully selected to contain only natural ingredients rather than harsh chemicals.

Hygiene Products

All our hygiene products are carefully selected to contain only natural ingredients rather than harsh chemicals.

We believe in nourishing our pets to provide them with a natural diet packed full of variety and high quality British produce.

Vet's Corner

Professional Advice and Tips for Feeding Raw.

Find a Breeder

Looking for breeders who feed Natural Instinct? This list may be able to help you in your search for a new best friend.

Puppy & Dog Training

Some handy information and tips when looking at training for your puppy or dog. Follow Sue Williams on her Expert Puppy Training website, or look at our range of DVDs for more in depth advice and information about training your dog.

July 2017

We have teamed up with our Pet Nutritionist, Bianca Boulton-Major, to come up with a scrummy recipe to get our dogs tails wagging! This is a quick, easy and nutritious recipe to make at home so make sure you get all of the family involved for some summer holiday fun!

Supporting charities, animals and people alike is an integral part of our brand ethos at Natural Instinct. We were thrilled when the fantastic All Dogs Matter charity approached us once again to help support their ‘Pup Idol’ event, which took place on Saturday 8th July in Hampstead.

I remember when the Pet Passport scheme was introduced in 2001. As a landmark event, it opened the horizons of mainland Europe as travelling destinations for you and your dog, without the draconian ‘quarantine’.

Worried about your furry friends in the heat this summer? Please don’t worry because after speaking with Veterinary Surgeon and our good friend, Sue Armstrong MA VetMB VetMFHom CertIAVH MRCVS RsHom, we have got it covered!

Over the last 20 years the use of crates has grown in popularity and most people’s perception has changed from viewing them as a negative, a cage, to realising they can be a really helpful aid in training if used correctly. In fact, when you research about getting a new puppy they are often listed as an essential piece of equipment.

We were excited to sponsor the Enjoy Your Dog’s seminar where holistic Vet, Nick Thompson BSc (Vet Sci) Hons, BVM&S, VetMFHom, MRCVS, was the guest speaker. Nick delivered a one-day seminar on canine nutrition and vaccination, two topics dog owners and professionals are often puzzled about.
We are passionate about raw feeding and continue to show our support of it wherever we can.

With soaring temperatures recently it is important to be aware of how the heat can affect our pets - imagine wearing a fur coat in 30°c it would be very uncomfortable!
Preventing your dog from being exposed to the heat is the best way of helping your furry friend stay safe in hot weather.

We were thrilled to once again be approached by the amazing Peterson’s Fund for Children charity in helping support their annual Dog Show. This wonderful charity is an ever-growing local charity, based in Surrey, which has made a large impact by their dedication to improve and enhance the lives of children with cerebral palsy and other similar mental / physical disabilities.