How to Launch Mobile Features Like Facebook

About This On-Demand Mobile Webinar

When you’re pushing out Timeline, Live Photos, or new mobile profile pages to over 2 billion users, feature deployments need to go smoothly. That’s why the team at Facebook has worked tirelessly to develop feature flags that help ensure smooth launches and a seamless UX for billions.

You’ll Learn How To

Seamlessly deploy new features to billions of users

Personalize your app by geography, user class, or any other parameter

Do staged rollouts and rollbacks on mobile

Toggle mobile features on and off

Force users to version update

The Speakers

Kendrick Wang

Product Marketing, Apptimize

Kendrick is on a mission to show the world that there’s a better way to develop on mobile. He helps product teams build better, data-driven apps that engage and delight their users.

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.