The folks at MetroVista interviewed me and nine other marketing experts to get our take on print vs. digital marketing. Here’s one part of the introduction to the article.

Print marketing offers its audience a sense of creditability; it takes time to write, edit, publish, and distribute. The web can be full of, well, “fake news”.

Print marketing might actually have a higher visibility rate because it cannot be as easily disposed of by a click of a finger. Your consumer will at some point hold your information in their hands, not just on their phone.

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