About this weblog:

Marketing, communications, and public relations are changing at Internet speed. This weblog is my online sounding board to exchange ideas about what works, what doesn't, and best practices so please, let me know what you think.

With all the busyness getting ready for the holidays I realized I haven’t posted to the PRagmatist this week, so I thought I would share this little bit of Christmas cheer from YouTube. You may have already seen this – it has had over 6 million hits on YouTube (as I write this) so you probably have encountered it somewhere. Still, it is an excellent (new) testament to the change social media has brought to our lives. (And with 6 million hits, a real testament to the power of viral marketing.)