Beyond its own product, the company also does some cooling for Salinas-based Colorful Harvest and Guadalupe-based Beachside Produce LLC.

It’s no coincidence that Main Street Produce is also increasing its acreage by 30% this year.

“It was time to step up and do more,” Allen said.

“There are new customers wanting to work with us, but we just didn’t have much volume in the past. We’re getting into Costco and some others. Demand was pretty good last year. We knew we’d have an expanded cooler (available) this winter so we went ahead and increased our acreage.”

Main Street Produce harvests fresh strawberries from February to the end of December. The company also grows and ships broccoli.

The addition of a new salesman, Lou Chenault, to help move the new volume. Chenault, who was scheduled to start March 15, formerly worked for Placentia-based Sunrise Growers.

Increasing exports to clients in France and Singapore from occasional shipments to a weekly basis.

The expected awarding of a PrimusGFS certification.

“We’ll have it by the end of March,” Allen said in late February.

“The major chain stores like Wal-Mart are starting to ask for that, the traceability aspect of it. You have to have traceability of every clamshell to where it was picked. A scanning procedure is done here and in the field the day they’re picked. We’re doing the training and getting it all together right now.”