How Combined Insurance Empowered Their Marketing Team to Take Control of Their Websites

It's now fast and easy to roll out new websites while maintaining brand and content consistency (PDF | 261 KB)

The Combined Insurance team's mission was to create and implement a new strategy that would centralize all Web operations, including web content management, hosting and content optimization for all international offices. Working with Crownpeak, and its award-winning professional services organization, the teams integrated the Crownpeak web content management solution in such a way that rolling out new country web sites became extraordinarily easy for Combined Insurance.

“We're extraordinarily pleased with our new web content management process and how Crownpeak has helped us to meet our new objective. I'm especially pleased with how we've been able to centralize all of our web content operations, and make it so much easier for us to contribute to the site. We now have the ability to continually improve the user experience and generate better results.”- Deb O'Connor, VP of Marketing, Combined Insurance