A clear message creates a clear vision

WHAT THEY SAY

A unique piece of working with Scott Allen is that it was fun! They brought a great sense of joy and happiness to the work that we were doing

Cheryl Schuch, Executive Director of Family Promise of Grand Rapids

Scott Allen Creative takes the time and has the passion to understand our organization. We have been very impressed with the quality of work and the personalized attention to our needs. Well done!

Linda Zizos, Development Director of ABVI

Transformational marketing - higher revenue, happier customers, and a stronger brand. We owe it all to Scott Allen Creative! Exceptional service with results.

Kyle Harris, Marketing & Communications Manager at A New Leaf

I have had the pleasure of working with Scott Allen Creative for the past two years. Jeff Terpstra and his team led us through our rebranding from North Kent Community Services to North Kent Connect, the marketing of our new thrift store,
and the creation of capital campaign materials. Our rebranding was successful, timely, and beautifully orchestrated. Scott Allen Creative was a joy to work with and I would choose them again in a heartbeat.

Claire Guisfredi, Executive Director of North Kent Connect

We’ve been working with Scott Allen Creative for just over 4 years now and couldn’t be happier. They’ve designed everything from creating our logo to our 12 page brochure to social media. In addition, they help us with all of our annual community outreach events to maximize the exposure resulting in great success.
As a Marketing Director I was extremely impressed by the passion they have and making sure we, as the customer, have input and are 100% satisfied.

Charlotte Martinez, Marketing Director at The Village of Heather Hills

"In the year since we have done the videos, we have more than doubled our fundraising and volunteer engagement. While we did many other things besides the video, I can tell you that the videos changed the way people engaged. They were able to identify with our families with less judgment and were more ready to engage. We use them almost on a daily basis."

What are silos? According to the Business Dictionary, the silo mentality is a mindset present in some companies when certain departments or sectors do not wish to share information with others in the same company. This type of mentality will reduce the efficiency of the......

1. Set a goal. Set a goal that is attainable. It is always a good idea to have some of the money already fundraised before the campaign begins. That way it shows participation which is motivating for others to contribute. 2. Come up with a......

In the words of Jeff Terpstra, President of Scott Allen Creative: In October in Michigan, we admire the beautiful fall colors on the trees, the crimsons, yellows, and oranges. Yet there is another color that shows up everywhere. Pink. We see pink on cereal......

At Scott Allen Creative, we are passionate about nonprofit organizations and the causes they serve. That is why we have dedicated ourselves to primarily serve nonprofit organizations. We always celebrate nonprofits, but we especially do on August 17th–National Nonprofit Day. National Nonprofit Day exists to......

If you haven’t heard yet, the impact of video on social media is huge. Video needs to be a part of your marketing strategy. Yes, video can be expensive… but it pays off. Did you know that video on social media generates 1200% more shares......

It’s always a wonderful feeling to deliver the final product to a grateful and happy client. In our case, the product was a logo design. There is a logical process that precedes the creative work, believe it or not. Creatives still need to have a......

It’s important to continuously update your website; whether it’s small tweaks or major changes. At Scott Allen, it’s my job to make sure our website and portfolio are always up to date. If you’re a list person like me, you may find this blog helpful!......

For years, the marketing industry has been buzzing about storytelling and for good reason; storytelling is a powerful tool. Storytelling pulls in your audience, fosters an emotional connection, and leaves a lasting impression resulting in higher brand recognition. Nonprofits have wonderful stories of how their......

Let’s face it. At Scott Allen Creative, donuts inspire. Who doesn’t love starting their day off or removing their creative block with a delicious donut? Donuts help us, help you. Let our team tell you the top donut shops in Grand Rapids. Jeff Steenstra’s Donuts in......

We all need heroes. I was eight years old. The heroes I saw on a black and white TV rode a horse, had a gun slung on their belt and rescued a beautiful woman from savage Indians. He had skills and seemed invincible....

#GivingTuesday has already come and gone. Did your organization meet its goals this year, or was something missing? We gathered tips from Nonprofit Tech for Good and made this checklist to help you plan for next year:...

“Why are you reading a book about boxing?” My husband asked. He was hoping that I was trying to expand my knowledge of a sport he loves, but alas, I was diving deeper into a passion of my own, social media marketing....

Our niche has become the nonprofit world in the last few years. We are a marketing agency, yes, but we are much more than that to our clients. We have become consultants or counselors almost, especially when it comes to donor engagement....

My Creative Director, Nicole, and I had a very interesting chat today about what it takes to get hired at a marketing or creative agency. The discussion came up because Nicole is reviewing senior portfolios this week. These seniors are aspiring to get jobs in......

It’s something your parents told you never to do as a child. Even as an adult I find the advice of “never talk to strangers” sticks. But it shouldn’t. I recently went on a once-in-a-lifetime adventure with 3 of my best friends. We drove around......

So I’ll admit that I was a bit jealous of Jeff and Nicole. Jeff recently returned from a trip to Arizona and Nicole just visited Ireland and Scotland (and I LOVE Scotland). In the past I’ve been blessed with some amazing travel opportunities, but I’m......

I started a bucket list in high school – you know, things you want to accomplish before you kick the bucket. I’ve been blessed to cross some things off of it, such as skydiving and cruising. Others I have yet to complete such as traveling......

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....

Hi. We’re Scott Allen Creative and this is our first blog post. We are very excited to enter into the wonderful world of blogging and get our voice out in cyber space. We have much to say about messaging, branding, graphic design, social media and......