all about audience research in museums and other cultural institutions

Wednesday, February 27, 2008

Social Media and Cultural Communication Conference 2008: preamble

Well, it's almost time for the Conference and Masterclasses to happen. All the overseas speakers have arrived safe and sound and ready for action. I have finally finished my paper and have uploaded it to my wiki. It's a bit rough around the edges but you'll catch my drift. Basically the argument is:

the principles of informal learning, constructivism and social media match very closely,

museum visitors use these tools,

visitors want to have more two-way interactions with museums, and

the physical and on-line experiences are very closely linked.

So, why then hasn't social media been taken up in greater numbers by museums??

I'll keep posting as the conference progresses, when I upload depends on whether there's wireless available so expect some time lags.

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What is the audience research blog?

Hi everyone. I'm conducting a blogging experiment - will this blog become a way for those of us who work in museum evaluation and audience research to share our work with the world, rather than via email to our contacts as happens currently?

My challenge to you, my colleagues, is to use this blog to post questions, answer queries and share experiences. I look forward to this adventure with a mixed sense of excitement and anxiety!

Disclaimer: The views expressed on this blog are those of individual post authors and are not the official views of the Australian Museum, who accepts no liability for content posted on this site. This blog is moderated by Lynda Kelly with input from Mel Broe an intern from the University of Sydney.