Harsh Ajmera

Qwner of Digital Insight

Harsh Ajmera is the owner of <a href="http://blog.digitalinsights.in" rel="nofollow">Digital Insights</a> where he shares useful social media tools, tactics and strategies for businesses trying to leverage social media.

The following hashtag hijacks on Twitter represents a complete failure to connect the company's image to the topic. Let these examples serve as a lesson on how not to employ hashtags to promote your brand.