I hear you ask me, why am I highlighting this Citizen commercial. One word – Because it’s simply amazing. It’s fresh and it’s clever. It highlights Citizen’s milestone in watchmaking while tying it to a larger brand narrative which they then sum into one brief statement – “Better Start Now” which to me, sounds like…

When it comes to accessible fashion in the wristwatch industry, it is generally assumed that brands in this category are usually watered down derivatives. And that assumption isn’t too far away from truth. Most brands are the equivalent of value chains churning out trends from the upper strata of the luxury sphere. There is very…

If there is anyone who is a symbol for how the trends in technology are set to affect the wristwatch industry, it’s Scott Wilson. He’s a former Nike wristwatch designer that first came on to our radar during a keynote address at a Wristwatch industry conference in Hong Kong in 2008. Back then, he was…

CNN recently did a simplified customer profile of what a typical customer for a Rolex is versus one who would wear a Patek Philippe. It was enough of a lightening rod to spark a mini debate in its comment section that was mildly entertaining: Mehren Adeli “Since when Rolex is compared with Patek? You can…

Arnold & Son has announced a trio of timepieces marking Charles Darwin’s voyage of discovery. It’s a limited edition series of eight sets of three watches. Each of the watches feature hand-painted miniature of HMS Beagle, the ship that took Darwin on his three survey voyages. The Beagle’s second voyage is best known for a…

The title sounds like an oxymoron. How can you be more with less? Mean Design Studios (Mean as in meaningful) answers that question with this prototype – A watch that looks absolutely minimal when looking at it straight, but shows the time index when tilted slightly.

From the ashes of Nokia, comes PulseOn. A spinoff of Nokia’s contribution to the new health wristlet market in the form of a heart rate monitoring wristwatch that’s more accurate than the current crop available in the market. Founded by Tero Mennader, the patented technology for the wristwatch was developed while he worked at Nokia…

Most crowd funded wristwatch projects on the internet pitch themselves with a tangible benefit – either they are techie smart wristwatches or focus on material as a point of difference. Very few focus on pure aesthetics which is what Project O1 is about. The O1 features a translucent case with a skeleton citizen miyota self…

Given the incoming waves of smart wristwatches, it isn’t too much of a stretch to imagine a more tech friendly wristwatch connoisseur tempted to retire his luxury wristlet for something more connected, right? What? Blasphemy, I hear you say? Well, let me stop you right there because here’s when I put up a small brushed…