Linking Within Your Own Blog

Linking within your own blog is a way to build a body of work around a subject that helps you to build on top of your existing work. Not only is it perfectly acceptable within the blogging world to link within your own blog, the practice allows you to demonstrate expertise as an authority on a given subject.

I recently blogged about the Nokia Blogger Relations Product Review Campaign in a series of five articles, and when I wrote additional posts about the Nokia program, I referenced all or one of the previous posts. As posts are often found independently through search engines and RSS feeds, I made sure each post stood by itself by giving a brief synopsis of the previous post.

Covering the same topic in different blog posts is not only acceptable in blogging culture, but it gives a writer the ability to focus in and find the best way to convey his or her message. In fact, that’s one of the advantages of blogging; a writer can write about the same issue repeatedly. To me, a blog, even when using a blog for corporate blog marketing, is most useful when the ideas develop and evolve over time.

With corporate blog marketing, not every blog post need be unique, by linking back to previous posts within your own blog, a writer creates a body of work that can reviewed as the reader progresses backwards from post to post through each link. A blog writer can give the reader the ability to track the progress of a body of work from the initial blog post to the last by a writer sending a trackback to earlier blog posts as the writer publishes more articles on the blog.

Posted by stephenbackbone at February 7, 2006 3:53 PM

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Comments

thanks I think I'll try that. Cross refencing works in print so why not on line. It would seem to me that this also creates a greater experience for those who read our material. Not to mention concept re-enforcement.