Video advertisements are the future. According to Tubular Insights, by 2020, video content will account for 75% of mobile traffic. People are more likely to scroll past an image advertisement than they are a video. As a marketer, however, what you need to consider is how long a viewer will watch your video advertisement. It […]

So you have figured out that you want to use Facebook Advertising to further your marketing reach. Meaning, you have narrowed down your advertising budget, you know you have a consistent amount of people who use your website daily, and you want a more creative approach to advertise your services. Facebook Advertising Made Easy Structure […]

I recently participated in an interview with Roy Barker, an advisor/consultant in senior living operations. The topic of the interview was reputation management and local search engine optimization as they relate to the senior living industry. This blog will cover the reputation management portion of the interview. Because the nature of the senior living industry […]