Earth Hour 2012 – WWF searches for a champion community to lead UK switch off on March 31

The World Wide Fund for Nature is on the search for a champion community to lead the UK switch off for Earth Hour.

WWF’s Earth Hour is a simple idea that’s quickly turned into a global phenomenon – hundreds of millions of people turning off their lights for one hour, on the same night, all across the planet.

But it’s not to save an hour’s electricity. It’s something much bigger. WWF’s Earth Hour – on March 31st – is about people coming together to put the focus on the world they all share and how they need to protect it. Not just for an hour a year, but every day.

Every year famous landmarks join hundreds of businesses, communities and homes across the country as they switch off to mark WWF’s Earth Hour, but this year the organisation is giving communities the chance to lead the UK switch off. One community – be that a school, workplace, street, village, pub or club – will lead the UK’s Earth Hour switch off and landmarks like Buckingham Palace, Big Ben and Edinburgh Castle, could follow.

Applicants are invited to tell the WWF why they should become WWF’s Champion Community for 2012. As well as leading the UK switch off they will also receive a grant of £1000 from WWF’s offical partner MORETH>N to make their event truly special. On top of that, there will be national winners (England, N. Ireland, Scotland and Wales) that will each recieve £300 for their event.

They need to let the WWF know, in no more than 300 words, why their community should lead the switch off. It wants to hear about the sustainable things a community does, or will do after Earth Hour. And it wants to know too how it plans to bring its community together for a night to remember for Earth Hour. Applicants can include an image and video to support their entry and bring it to life.

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