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Turkey B2C E-Commerce Market 2016

Investors lured by online retail opportunities in Turkey

LONDON, Nov. 8, 2016 /PRNewswire/ -- Turkey's B2C E-Commerce market is the second largest in Eastern Europe, and is also among the fastest growing, according to the new market report by yStats.com. Internet penetration in the country was barely at 50% of the population last year, and just a third of Internet users made purchases online, so increased connectivity and online shopping engagement will boost B2C E-Commerce sales further.The recent history of rapid growth in B2C E-Commerce in Turkey, along with its remaining potential for continued expansion make this market attractive for foreign as well as domestic investors. The yStats.com report reveals that Hepsiburada.com, Turkey's largest online retailer, got an infusion of 100 million USD in investment last year. The most popular product category for B2C E-Commerce in Turkey is clothing. Both male and female shoppers make fashion purchases online, according to the research findings of yStats.com. The websites of online clothing retailers, such as Trendyol.com and Markafoni.com, are among the most visited online shopping destinations. Another distinguishing characteristic of the B2C E-Commerce market in Turkey is the use of mobile shopping and social media. The yStats.com report divulges that over half of online shoppers say that their online buying behavior is influenced by social media. M-Commerce is driven by the increasing spread of Internet-enabled phones and tablets. Major online shopping platforms, such as online marketplaces GittiGidiyor and n11.com report rapid growth rates in mobile traffic and sales. For individual Market Report purchases: 1. A "Single User License" means that only one (1) individually named user of an organization shall be entitled to access the report 2. A "Site License" means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report3. A "Global Site License" means that up to ten (10) worldwide users of an organization shall be entitled to access the reportIn all cases, the term "organization" refers to the purchaser's specific company only and excludes any third parties, including affiliates. Download the full report: https://www.reportbuyer.com/product/191566/About ReportbuyerReportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: Sarah Smith Research Advisor at Reportbuyer.com Email: query@reportbuyer.com Tel: +44 208 816 85 48 Website: www.reportbuyer.com