Tuesday, November 16, 2010

As the marketers overtake social media with their promises to double lawyers income and once a week webinars about how twitter and LinkedIn are the keys to being a good and busy lawyer, I just chuckle - to the point of tears.

Are you all writing these checks? Are you seriously thinking these marketers who make these promises, who have failed as lawyers and are now here to take your money to tell you how not to fail, are the answer?

BigLaw needs to blog more, says a former 8 month lawyer who - - - - sells marketing services to BigLaw. Look at that. He sells what he encourages lawyers to buy. Nice objective journalism - good going National Law Journal, did you run out of practicing lawyers to serve as columnists?

His qualification to market to BigLaw? He wants to market to BigLaw. BigLaw of course has the most money to spend on marketing, so why not start a discussion on how what you do for a living is something that is necessary?

BigLaw's perils are many. They paid too many people too much money, and many BigLaw firms became real estate heavy. When the economy crashed, people ran out of money and BigLaw suffered.

Blogging will not solve their problems. People who hire BigLaw, don't spend time reading blogs.

So the question was raised yesterday whether "we know if this is really hurting them in lost market share."

The answer?

"No."

Located in Miami, Florida, Brian Tannebaum practices Bar Admission and Discipline and Criminal Defense. He is the author of I Got A Bar Complaint.