Category Archives: Books

3 Great Guides To Help You Write Smoking Hot Copy That Is Almost Like Printing Money!

Claude Hopkins, one of the first Profit Consultants

Update – June 5th, 2013

It is hard to believe that I actually posted this the first time back in 2009. Wow! Holy Smokes Batman. A lot of things have changed since then, but one of them has not and that is Good Copy is key to your success online. More so now than ever! Thanks Alex Jeffreys for reminding me of this. If you are going to spend any time at all on making money online, spend it practicing writing good copy. That is the Key to online success period. Everything else is a distant second. And get this, you can learn to write good copy that sells. Heck if you have been a reader of mine for any length of time you know that I am freaking dyslexic, can’t spell for crap, and have ADD to boot. So, no excuses OK? If I can do it, you can do it! By the way, I have left this in its original form. The Start On Monday book is being re-done and will be available soon!

If you want to improve your Profits, then here are 3 books and 1 report from Google that I am making available to your for Free. You should download and read them right away. These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it. But if you do like it, you only pay for it after you have read it. How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it. Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely. They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned. How is that for a change? Just click on them and save them and you can start reading them right away. They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days. It shows you why it is good and how personal stories focused on your niche can really help sales. The things that he talks about in this book still work today. Most people don’t have a clue as to who he is or use his techniques. Now you don’t have to be one of them. Continue reading The Key For You To Make Thousands Of Dollars On The Internet – Here Are 3 Free Sources To Help!→

Remember that now more than ever, given the present state of the global economy, it is so critical in your hiring practice to choose the right job candidate who best matches the tasks to be performed. Employers cannot rely on traditional resumes and a person’s physical appearance in hiring the best people for specific jobs. Instead, when you use People Patterns™ in your hiring, you will save you time, money, and valuable resources. You will enhance your productivity since you will be hiring right the first time rather than wasting time looking for new people to replace bad hires the second time around.

Over twenty years ago, we created Profiling Plus™, our own behavioral assessment instrument that specifically targets hiring and personnel. This effective and practical behavioral tool is one that synthesizes our knowledge of behavioral change and typological research and models. In the context of these articles, we are simply focusing on one aspect of work. Continue reading Hire Right The First Time Series – Part II Qualified Sameness→

As I mentioned in a prior article, nowadays, given the current economic crisis, it is all the more critical to hire the right person for the right task or right job the first time. Doing so will save you time and money and will increase your bottom line. In this light, remember that basing your hiring on traditional resumes and on someone’s appearance is not the best way to know whether a given candidate is best suited for a particular task. This is where knowledge of People Patterns™ can make a huge difference in hiring the right person for the right job.

Knowing how a person thinks and how he or she behaves in a particular context in the execution of a given task is going to be much more revealing as far as competency and suitability are concerned. Also, as I mentioned at an earlier time, the best predictor of future behavior is past history. It is important to realize that it is not what a person says that he or she will do that matters. Instead, it is what the person has done in the past in similar situations that matters. There are critical factors connected to past and present behavior that are revealed through People Patterns™.

Today in the context of personnel and hiring, let’s focus on the first element of the Change People Pattern™: Sameness. There are obviously certain tasks that are much better suited for individuals who are sameness in orientation. In general, any job that involves routine in any way is perfect for a sameness person. These individuals prefer to be in jobs that require them to repeat specific tasks every day. For them,
“No variety is the spice of life” is their tantrum. Sameness people thrive on repetition and will seek it out whenever and wherever they can. Continuity is the key word for jobs that are best suited for sameness people.

Jobs in assembly lines are perfect for sameness people because they require the repetition of a set of specific tasks and which often are performed during the same shifts every day as well. In fact, the sameness element, the ability to consistently repeat a task in the context of an assembly line is critical to creating quality and defect free products. It is no coincidence that the major car manufacturers are located in the mid-west which is highly sameness in orientation. Sameness workers really take pride in their work and in the products and/or services with which they are involved.

Connected to the element of repetition is the notion of job security. Sameness people need to know that their jobs are secure and that there are no changes in their work environment. It is important that their work conditions remain the same. That is why sameness people have a much harder time dealing with new management, or with new rules that break from the routine that they are used to following in one way or another. Management needs to be aware of how to incorporate policy changes or how to present and frame any modification in an aspect of the job that changes the way in which sameness people are used performing it.

Several years back, we had a modeling project with a firm that manufactures self-adhesive labels. Most of the workers in the plant were sameness (and some qualified sameness). When management wanted to impose a new structure called “High Performance Organization” (recommended by some outside consultant) on the plant workers, it was not only poorly received, it was basically rejected by the sameness workers. They couldn’t deal with a change in the way things had been done there for years. The plant was fortunate to have a really competent and intelligent manager with whom we worked who understood the importance of behavioral elements in a management context. And because of his knowledge of the Change People Pattern™, he quickly understood why the new system would not work as presented, given the mindset of the employees.

As well as repetition of task, sameness workers also work best in jobs that involve a regular time schedule. They work best at 9 to 5 jobs in which they take lunch breaks and other breaks at the same time. They also tend to spend vacations at the same time every year or as close as possible to that time frame. If the requisite sameness element is found in their job, a sameness person tends to remain in the same job from 15 years to an entire lifetime.

Another job that is a good fit for sameness people is telemarketing. In a modeling project that we had modeling top telemarketers, the best ones were sameness in orientation (unless they were supervisors, as we shall see at a later time). Repetition of task is important to them as is job security. Basic jobs in bureaucratic structures such as the Postal Service or the DMV are suited for sameness (and also qualified sameness people).

In sales, sameness people will thrive if there is an element or several elements of continuity in their job. For example, if they are selling the same product to the same customer base without change, they will prosper. As long as these salespeople are following a given routine without deviation, they are quite content to remain at the same job for years if they are really happy and in their sameness comfort zone. What I have found over the years is that sameness individuals will instinctively come up with strategies that promote and support their sameness mindset to the tee. They will unconsciously eliminate any “difference” or change factor that may show up in the workplace that disrupts their routine so that they are surrounded by continuity and sameness.

In short, if you a have a job or task that requires constant repetition, and one in which pride in workmanship and continuity are key, then you had better find a sameness person for the job. You will have someone who will be happy doing the same thing over and over again to his or her delight. And you will be happy in the long run, having hired the right employee for your business.

Finally, in hiring, it is not about a particular mindset or orientation or People Pattern™ that is good or bad in itself. It is simply a question of finding the right person with the appropriate Change People Pattern™ to fit the task at hand.

Click on the book below to order your copy today! Type in 21 in the coupon code and get $5 off!

An interview with the author of the new book “Personality Language” Marilyne Woodsmall

(OK, I threw in the part about finding the love of your life but it is possible 🙂 )

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it. But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language. Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

In the prior post, I briefly discussed the interesting twist to the structurist/free spirit dichotomy of the Organization People Pattern™ when it comes to time management. The concept of time management (and time management seminars) was created by structurists who don’t need it and was developed for free spirits who don’t want it. There is another aspect to this pattern to consider as well, now that you understand the distinction between the two types.

It is that the Organization People Pattern™ and all People Patterns™, for that matter, are highly contextual. Over the years, we have met all types of different people in a variety of situations and contexts in work and at home. Most individuals are either decidedly, proud structurists or else are at the other end of the spectrum as blatant, in your face free spirits. There are some cases, however where individuals exhibit one proclivity in one context of their lives, and the opposite pattern in another context of their lives.

Now that you know what the Chunk Size People Pattern™ is all about, it will be helpful to know what types of questions to ask in order to identify whether a person is global or specific. First, let’s have a quick review. Remember that in communication, people will either show a preference for scope or for depth. We refer to those who prefer scope as global people and we refer to those who prefer depth as specific people.

Global people decidedly prefer to communicate the overview or the big picture. They chunk up which means that they go into less and less detail or inversely, consider greater scope and less depth. They don’t like details. Specific people, on the other hand, prefer to communicate all the small details no matter how minute. Furthermore, specific people often like to have the particulars or details presented to them in some kind of hierarchal order.

THE CHUNK SIZE PEOPLE PATTERN™ – PART II

In the last article, I briefly introduced the concept of how much is enough when it comes to the scope and depth of your communication as it relates to sales. As I explained, one of the biggest challenges in communication is to know when enough is enough in terms of the level of details which you are giving or not. The question of when enough is enough can be understood and explained by the Chunk Size™ People Pattern of the Information People Pattern™.

The two components that correspond to Chunk SizePeople Pattern™ are 1) global and 2) specific. They correspond to the two ways in which we take in information and communicate it back. Global people look for the broad overview and specific people look for details. These two opposing viewpoints represent both sides of a continuum that have inherent challenges in communicating with the opposite orientation.

“Human nature is such that if we are relatively content, then we are not going to be motivated to do anything to change our comfort zone, whether it be now or later.” Marilyne Woodsmall

This is more on Personality Language(tm) from Marilyne Woodsmall. I will say it again, grab the book, it will help you better understand people and make you a lot more money. – Easy Anderson

Why is this so? It is because when people have already gotten all the carrots and sticks they think they need to lead what they believe to be an acceptable lifestyle, then they no longer have that fire burning within to move any farther. Life is okay as is, nothing more nothing less, no bells and whistles; yet this is satisfactory to them so they don’t care to budge one bit. These are the very people who end up staying in jobs for years and are quite content to do so.

Great Guides To Help You Write Copy!

Claude Hopkins, one of the first Profit Consultants

Update – June 5th, 2013

It is hard to believe that I actually posted this the first time back in 2009. Wow! Holy Smokes Batman. A lot of things have changed since then, but one of them has not and that is Good Copy is key to your success online. More so now than ever! Thanks Alex Jeffreys for reminding me of this. If you are going to spend any time at all on making money online, spend it practicing writing good copy. That is the Key to online success period. Everything else is a distant second. And get this, you can learn to write good copy that sells. Heck if you have been a reader of mine for any length of time you know that I am freaking dyslexic, can’t spell for crap, and have ADD to boot. So, no excuses OK? If I can do it, you can do it!

If you want to improve your Profits, then here are 3 books and 1 report from Google that I am making available to your for Free. You should download and read them right away. These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it. But if you do like it, you only pay for it after you have read it. How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it. Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely. They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned. How is that for a change? Just click on them and save them and you can start reading them right away. They are all in PDF format except for the last one.

Adventures In Online Business Building

A Day In The Life Of Andrew Anderson

Follow along as I discuss secrets to getting as many customers as you can handle. Tips, Tricks,and Tools that you just won't find anywhere else. Sign up today and find out one of my first techniques I bet you have never see before as soon as you sign up!

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What Some Are Saying

[contentbox align="center" width="240" marginleft="15" margintop="25" marginbottom="0" padding="5" border="001526" borderwidth="1" bgcolor="ffffff" corners="10" flareshadow="200"]
"As someone looking to find out exactly the best way to go about writing and distributing my own eBook, I found Andrew's help simply invaluable.

There are countless threads on copywriting/sales/marketing forums on publishing eBooks, and it's hard to sort through pages of speculation - I was lucky enough to come across Andrew's advice.

This is someone who actually understands the whole process and best of all, is enthusiastic about helping others do the same.

I actually had a chance to have a phone conversation with Andrew, and I feel like I finally have a clear direction with my work. Time to buckle down and truly get started."
Nick [/contentbox]
[contentbox align="center" width="240" marginleft="15" margintop="25" marginbottom="0" padding="5" border="001526" borderwidth="1" bgcolor="ffffff" corners="10" flareshadow="200"]
Andrew,
In talking with you, you helped me think clearly about how to develop a profitable ebook. You also helped me understand how to market an ebook while also satisfying customers.

The idea to give free updates of your book to past buyers is brilliant, and leads to happy customers who then trust you.

I think one of the most important things you told me was that the best marketing for my ebook will come from my own content, such as a blog. A blog should demonstrate to my audience that I can help solve their problems. That way, they will be more open to paying for my solutions later on.

Another big way you helped was by telling me to set a timeline for the book, and to just get it out there.
Best, Justin[/contentbox]