South Africa’s ‘Car Seats for Kids’ campaign wins global award

Toll road concessionaire Bakwena, and non-profit organisation Wheel Well, have won an international award for a campaign that promotes road safety among children

Bakwena, the concessionaire for the N1and N4 toll roads, has won an international road safety award for its marketing campaign in conjunction with Wheel Well, a non-profit organisation that aims to reduce child fatalities caused by car accidents.
The UK-based Prince Michael International Road Safety Awards are presented to companies or organisations around the world in recognition of their contribution to improving road safety. The also recognise marketing achievement and innovation in the field.
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