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Category Archives: Social media

I love Twitter. You can pack lots into 140 characters, but what if you want to say more? Here are my top five ways for making the most of your link articles and blog pieces.

Be relevant. Tell people something they want to hear. A big point of social media is brand building, but it’s not enough just to be there and shout a lot. Think about how your brand connects with people, and tell the stories that reinforce those connections.
Consider what would be interesting for your audience, and tailor your stories to fit.

Be precise, (and deliver). Have a point and get to it. Give useful information concisely. I hate it when I click on a link that promises to tell me something, and then five paragraphs on I’m no closer to knowing. Twitter offers access limitless knowledge, but it disappoints when the piece you thought was going to be useful meanders into nothing. Be one of the good guys, and deliver exactly what you say you will.

Be fast. Twitter is quick-fire stuff. Users interact with it differently from other medium. Once you’ve squeezed the essence of your message into a zesty 140 characters, don’t let up the pace and let the link be wishy-washy. If I’m posting a link on Twitter I imagine an impatient reader, with potentially more interesting reads circling them like planes over Heathrow. Make your point quickly and move on.

Be numerate. Pace again, busy lives. No points for originality, but breaking it down into bite-sized chunks and putting it in a numbered list gets Twitter hits. Top tens are memorable, and easily grasped. Top Fives are even quicker. It’s the promise of learning something quickly that Twitter does so well, so use it to your advantage.

Be original. Develop your own voice. Find a different angle. Be clearer than the rest. Or bolder. Or more empathetic. And remember, just because it seems obvious to you, it won’t be obvious to everyone else. Your perspective is unique. Your followers want to know more about you, so share your ideas.