How C.wilming started their logo design journey

Company name

Match Fund

Overview

PharmAccess Foundation is a Dutch not-for-profit organization supporting quality basic health care including HIV/AIDS treatment and care in Africa. PharmAccess has developed a fund for financing access to affordable healthcare products and services in Africa: the Match Fund.The Match Fund collects (small) donations from and funding part payments to people who in some way are each others peers.This peership is based on commonly hold traits or backgrounds, having similar group identities (e.g. farmers, students).The Fund addresses financial constraints that limit African lower income groups access to certain health care products by requesting Europeans to subsidize a part of the costs.The African consumer will part finance the product/service themselves, while the European consumer of the same product/service pays an additional levy on their purchase (e.g. health insurance, eye glasses). Corporations that offer these products to (new&existing) clients, pay an administrative fee to offset the Funds operating expenses.The Fund seeks to help change peers' lives on a like-for-like basis. By recognising equality in the relation of the peers, the Fund helps someone to make the most of their abillities by taking away healthcare barriers (f.ex: by part subsidizing health insurance for student in Africa allows him to concentrate on his study rather than worrying about docters bill).

Consumers who have bought or want to buy a (healthcare related) product or service that in Europe is considered to be a common place. They are (potential) clients from one of these companies. They want to learn more about (the similar needs of) their peers in Africa, connect with them (community building). They want to see results for the specifically targeted causes that they care about. They also want to learn more about the projects and our organization(s). These are people who believe, like us, that better healthcare leads to better livelyhood and socio-economic development for individuals and communities.

Requirements

The Match Fund will start as a benefit brand to corporations (f.ex.Intel-Inside, RED, Nutrasweet), having a symbiotic effect with both brands strenghtening each other through their complementarity.
The Fund is based not on pity and guilt but rather on maximizing people's abilities.
The Match Fund is a novel financing mechanism for the projects of PharmAccess (http://www.pharmaccess.org), Medical Credit Fund (http://www.medicalcreditfund.org) Health Insurance Fund (http://www.hifund.org).
Dealing with the Fund, making donations, accepting donations, developing programs all need to be simple processes, elegant in their design and effortless in execution.
The logo of the fund should be distinctive, suitable for a website, businesscard, social media.
The objective of the Match Fund is to be recognized as a leader in a field of Philantrophy!