Austin based design strategist focusing on how AI is informed by human-centric problems.

City of Phoenix

As a project for Phoenix Design Week 2010, the design community was asked to remake the City of Phoenix logo. The rules were very flexible, and we didn't have to worry about the public freaking out over a new logo design. So I decided to come with a look and feel that would be "my" phoenix.

Much like the mythic phoenix, Phoenix the city can rise and become better, socio-politically and environmentally. I convey those emotions through the use of Gotham, and shapes inspired by both the phoenix and the four peaks of Arizona.