Businomics

BUSINOMICS: From the Headlines to Your Bottom Line--How to Profit in Any Economic Cycle

Business leaders know that the economy affects their sales, costs and profits. But they often fail to translate economic news into action steps that will protect and grow their profits.

The solution is Businomics™: From the Headlines to Your Bottom Line: How to Profit in Any Economic Cycle, which connects the dots between the economic news and business decisions.

How vulnerable is your business to recession? Businomics™ explains why some sectors are highly susceptible to downturns, while others are fairly stable—and they are not always the sectors you expect!

You may have studied macroeconomics in college, but the course was almost certainly mathematical and focused on policy. Businomics™ attacks the subject from the perspective of a business leader: what you must know to anticipate, prepare for and react to downturns in the economy. The book provides a step-by-step guide to developing an early warning system tailored specifically to your company.

Knowing that a business cycle is on its way is not enough. Businomics™ walks the executive through the steps that must be taken in a recession, covering staffing levels, inventories, financial structure, capital spending and marketing—all the tough decisions needed for your company to survive. This content, combining economics and business management, is not taught in school. Businomics™ provides a vital checklist for managing in times of crisis.

Cycles are not all bad. Businomics™ tells the story of how one company emerged from a severe recession with greater market share and profitability than before the recession. You’ll want to read that section carefully!

Looking forward to a boom? Good times present challenges, too, such as finding and keeping good people, financing growth and securing adequate supplies of key materials. Businomics™ covers the challenges of managing in good times, as well as in bad.

Business cycles work differently in different settings. Businomics™ explains how to anticipate and react to cycles in:

Foreign countries

Regions of the United States

Industries

Businomics™ is a moderate-sized book: long enough to explain key concepts, but not wordy just to show off the author’s knowledge. Dr. Bill Conerly certainly knows what he’s talking about, however. He has a Ph.D. in economics from Duke University and over 25 years experience applying economics to business challenges. He worked at several major corporations, rising to Senior Vice President of First Interstate Bank. For the past 10 years he has consulted for companies large and small, helping them to make better decisions through a better understanding of the economy.

Dr. Conerly has written Businomics™ in clear, common sense language, avoiding jargon wherever possible. The book has many graphs and tables, helping readers visualize important concepts. Most importantly, Dr. Conerly has written Businomics™ for you, the business leader.

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Layoffs are always happening, even in a strong economy. Some industries are downsizing even though most of the economy is hopping. This offers hope for short-staffed employers: look for the downsizing sectors and recruit their employees.

Testimonials

Your talk and its message stuck with people.

David Crowell, after presentation to National Rural Electrical Cooperative Association

Bill is a delight and easy to work with. The client thought he was great and delivered value to their group. I would definitely recommend Bill.

Andrea Gold, Gold Stars Speakers Bureau

Bill Conerly is one of the most interesting and engaging speakers I have ever heard. The fact that he is a very funny man is a bonus.

James A. Kronenberg, Oregon Medical Association

Dr. Bill Conerly opened our Ace Hardware Platinum Retailer Conference by helping our independent small business owners understand the current state of the economy in a straight forward and humorous manner that connected very well with the retailers I spoke with. Dr. Conerly provided information our retailers can use to lead their businesses. He connected with the audience and made a complicated topic understandable.

Mike Berschauer, Ace Hardware Corp

Thank you for a wonderful presentation. Everyone who heard your presentation was impressed with your analysis, and strong command of facts and theory. More importantly, your ability to weave together substance with humor, in a very dynamic way, meant our attendees learned and retained more information than we would have typically expected. You made economics fun and you left our members with powerful insights on trends and issues to consider as they prepare for the future.

John Aguirre, Oregon Association of Nurseries

Bill was a great resource in helping us develop our business model and has continued to be a great advisor as we have refined it and successfully entered the marketplace.

John Courtney, CEO, NextJob, Inc.

It can be difficult to find economists who provide good substantive information who are also entertaining and engaging. I received many enthusiastic comments about Dr. Conerly from members and others in the audience.

Molly Steckel, Idaho Telecom Alliance

Bill did a great job. We look forward to a continuing relationship.

John Hamburger, Franchise Times

Every time you spoke, we got business.

Chris Rasmussen, Washington Trust Bank, Bank of the Northwest

The ratings you received from our banker evaluations were among the highest I’ve seen, which matched my impressions exactly. Your presentation style is quite engaging, you bring interesting and valuable content, and our ability to interact in a stimulating way during “Q&A” sessions makes you a valuable addition to any meeting agenda. As a bonus, you are a genuinely enjoyable participant in conference activities beyond your presentation.