(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

WhatsApp has seen a 30% increase in users since early 2015. This means WhatsApp now has more monthly Australian users than Twitter.

Many people have commented to me that LinkedIn is seeing a shift in user content. There is now somewhat less business discussion and more personal postings, memes, and viral picture type content. Whilst some of this content does gain strong traction, is this type of content the true purpose for the LinkedIn networking site?

LinkedIn recently announced they have 433 million members worldwide, only 105 million unique members goto the site each month, i.e. one quarter of their member base is a monthly active user.

Stats and research courtesy: Vivid Social. Figures correct as of 31/08/16.