According to the company's website, reputation.com "monitors the users' online information, removes personal information from the web, defines the users' online presence and defends their reputation from negative content."

According to Austin Carr in "Delete Button for the Internet: Tool Removes Personal Info From Google, Facebook," Abine is a "MA-based online privacy company which launched DeleteMe, a delete button for the Internet." In fact, online users can pay Abine between $10 to $100 based on how complicated their online history is in order to have all their photos, blog posts, videos, search results and old accounts deleted from the internet in order to prevent websites and companies from giving online private information to advertisers.