Vodafone India brings back the BlackBerry Boys

Vodafone India has brought back the BlackBerry Boys advertising campaign to promote BlackBerry Messenger at very low costs for its consumers. BlackBerry Messenger or BBM is a free chat service offered by the handset maker.

Mobile phone services provider Vodafone had introduced this ad campaign in 2010 to push handset maker BlackBerry's services to a larger audience and the youth.

BlackBerry had launched low-cost BBM plans beginning from Rs 5 a day to Rs 129 a month with several service providers including Vodafone and Bharti.

Vodafone has been on an advertising override as it brought back its Pug nearly a year after reviving it to launch mobile number portability or MNP service in 2011. MNP is a service that allows consumers to change their service provider but keep the same mobile number.

Vodafone India brought back the Pug in a new advertising campaign and has been heavily promoting its 'better quality' services to woo customers.

The Pug was introduced by Hutch in 2003 and won as a legacy by Vodafone when the UK based telecoms group bought the company in 2007.

The telco has been promoting its suite of mobile and data services to more than 147 million customers in India has been alternatively using Zoozoos and the Pug for advertising different services. For instance, Vodafone brought in Super Zoozoo to promote its third-generation or 3G video and data services launched last year.

It has also uses actor Irrfan Khan to promote its multiple calling plans. Late last year, Facebook and Vodafone introduced advertising campaign for a short period to promote mobile phones with Facebook pre-embedded.