Brand Strategy & Insight

Having lived through epidemics of 'roadshows', 'flash mobs' 'Summits' 'Forums' and a host of other me-too brand exercises, we can safely assert that Big Ideas don't happen by accident. Nor are they the flavor of the season. What is the impossibly fine balance between remaining true to the Brand Essence and taking cognizance of the ever shifting contours of your target audience?

Shobiz believes that the cornerstone of any successful marketing activity is the distillation of an overall brand strategy which is rooted in insight. By pushing the envelope a stage beyond the traditional tactical / implementation role, Shobiz is able to ideate effective programmes which are organically aligned with the brand and its audience.