Starting an internet based
business when you have zero
marketing experience is, to
say the least, bewildering.
I speak from personal
experience as I started out
with no specialized
knowledge. I gradually
weaved my way through what
seemed like hundreds of
sites selling just about
everything and tried to
resist buying every white
elephant that was offered.

In the interim, I purchased
my first package which
turned out to be of little
practical use. While I was
doing that, I somehow went
off in another direction and
bought another “package
deal”, hardly stopping to
think that I did not have
the requisite skill and
knowledge to make this
programme work either.

To cut a direct path through
the dense forest, I’ll tell
you now that I spent much
more that I originally
intended. Thankfully, I
learnt a few lessons along
the way.

1.Stay Focused

It is easy to become swamped
and distracted trying to run
several programmes at the
same time, on zero
experience. Leave
diversification to the pros
until you have garnered some
experience and at least have
some sales/profit (whichever
you prefer) from your first
venture. Needless to say,
you will find yourself
floundering around
aimlessly, watching your
money burn, having done no
research before making a
purchase. If you feel a
burning urge to buy anyway,
read the material again, do
some research, sleep on it
and then make a decision.
Twenty-four hours delay
won’t kill you and remember,
one venture at a time.

2.Allow some “Opportunities”
to pass you by

As God is my witness, I
believe I became a member of
at least fifty programmes
that promised me anything
from “massive profits” to
“dramatic sales explosion,
traffic, profit, great
downlines”….you get the
idea. Unless you have
twenty-four dedicated hours
to spend on your e-business
each day, you cannot market
all these web sites; and
without the ability to
create traffic to each site
(and you get one for just
about every programme you
join), you are back where
you started. …And, by the
way, did I mention the sea
of email from other members?
That’s right, I didn’t get
beyond the hype at the top
of the sales page either. So
then, limit yourself to a
manageable number of traffic
generation ventures. Better
to pay for leads or hits
even if on a tight budget
than to try to do the
impossible. Allow some
opportunities to pass you
by. If they are too good to
be true, they are!

3.Free Information….A hidden
gold mine

I have hundreds of pages of
free information (yes, I
have printed them out, this
works for me) received when
I bought something or
subscribed to an ezine. I
have two words of advice…Use
them! They are valuable,
even if you have to wade
through tons of information
for a few golden nuggets. If
your business is to grow,
you have to be learning
constantly. If all else
fails, you can always
rebrand the books, give them
away to your subscribers or
make some money from them by
reselling the information. I
read somewhere that a great
percentage of ebooks remain
unread by those who receive
them. What a shame! Do your
best to use that
information, it is there to
help you get ahead.

4.Keep at it, Rome was not
built in a day

If you (1) stay focused on
one or two manageable
ventures, (2) channel your
marketing energies wisely
(pay where you can and
forget the freebies), (3)
read the complimentary
material you get and (4)
develop some
stick-to-itiveness, you will
eventually begin to see
rewards from your
investment. You may never
make millions, but you will
at least derive a steady
income from your efforts.

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