Dear fashion industry: Just because it is summer doesn’t mean I want to show all my skin.

Please stop making every second blouse a ‘cold shoulder’ blouse. Only the young and fit look good in them, and they are useless outdoors in Australia – who wants sunburnt shoulders? I need a shirt that protects me from the sun.

Please stop skimping on the fabric for tops by stopping them at waist level length. I do not want to reveal my scarred tummy when I reach up for items in the supermarket. I do not want to have to pay for all the therapy for my fellow shoppers.

Please be aware that there is nothing more frustrating than finding a shirt I like, but it is only available in this year’s fashion colours, and I look ill in that very limited range of colours. Would it hurt to provide a larger range?

Australia has an aging population and an obesity problem. So how about designing clothes to flatter middle-aged, chubby women. Or I (and all my demographic) will be forced to shop in men’s clothing stores and you will lose money hand-over-fist.