How much do you know about us?

How much do you know about us?

Why are we called belairdirect? How was our company created? What is one of our great North American innovations? We’d love to tell you a bit more about ourselves and the important dates of our history.

No, the company wasn’t named after someone from Bel Air; the name is a tribute to the Chevrolet Bel Air, the best-selling car of the 1950s.

True or false: A taxi association is behind the creation of belairdirect. Answer: True!

Belair Insurance Company Inc. was founded in 1955 by the Taxi Diamond Association of Montréal. Their goal? Help the association’s 2,000 members because they often had trouble getting insurance for their taxis.

In which year was Belair inc. insurance offered to the general public?

For the first few years, the company provided insurance only to taxicab owners. Then, in 1963, it began offering insurance to all vehicle owners. And in 1970, it added home insurance to its product line.

What North American premiere are we known for?

belairdirect became in 1997 the first to offer the online purchase of car insurance in North America!

A few other important dates along the way . . .

1978belairdirect opens 11 branches in response to the passing of Bill 67 (the “Payette Reform”), which made car insurance mandatory in Quebec.