The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name--the...

In the wake of a long bout of family brand therapy, they just decided to abandon the family. Yes, after 3,000 name candidates and 1,200 focus group testers, ABC Family has arrived at its new name – Freeform. ABC Family...

Get off your meditation cushion because Zen is out. Well, a small piece of it anyway. Last week, payroll startup ZenPayroll changed its name to Gusto as it plans to move beyond payroll, into benefits such as health insurance and...

“More and more technology needs to be invisible,” says Alastair Curtis, chief design officer of Logitech, “with that recognition, technology is becoming knitted into the everyday fabric of our lives, and it just felt natural to actually mirror that with...

Courtesy of Vanity Fair Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful,...

Last month, after almost 3 years of hemorrhaging money, RadioShack filed for Chapter 11 bankruptcy. Facing growing irrelevancy in the electronics scene, RadioShack spent the last two decades desperately trying to rebrand itself. They started calling themselves The Shack, rearranged...

Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would...

Quick: What do Gucci, Yves St. Laurent, Balenciaga, Puma and Bottega Venetta have in common? If you’ve been following the marketing news, you’ll know that they’re all subsidiaries of the French holding company formerly known as PPR (an initialism for...

“I call this shade American Dream” Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury...

We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...