If a nearby farmer has GMO crops and cross-pollination occurs (which is almost guaranteed if they are anywhere within a few miles of each other) then Monsanto will send their representatives in to sue the farmer for patent infringement. You can fight this long and costly battle with them and lose, or give in to their demands and switch 100% of your operation to Monsanto controlled options. This is how they muscle their way into farm communities one farm at a time.

Often, all they need to do is find one of the bigger more successful farms in the area and put the pressure on them, and it sends a message to all other farmers in the area to either join, or see their farms dragged through the mud as well.

You relate to Batman, not Bruce Wayne. Bruce Wayne is the billionaire who is often a jerk, but Batman is all about living outside of what you are in normal day-to-day life to be something more. It's relate-able because deep down a lot of people want to help make the world a better place through their own means. Even at the cost of self-sacrifice and in the face of everyone telling you that your methods are wrong, Batman is about sticking to and doing what YOU think is right.

Yes I am aware, do you understand the context of the conversation? Monsanto promised not to sue in cases of accidental infringement in trace amounts: "Monsanto describes trace amounts as less than 1 percent of a crop. This means that farmers who have more than 1 percent of their crop ruined by Monsanto’s blowing GE pollen can still be sued by the company for possessing the company’s patented seed traits."

The case of farmers vs Monsanto was them trying to point out how they are skirting around these promises and still suing farmers or threatening them until they comply. They lost the suit because the judges upheld "but Monsanto promised, it's all good"