Midtown Manhattan store will be staffed with demonstrators, magicians and men and women playing costumed roles, including toy soldiers

A dominant presence in Midtown Manhattan for decades before its closure in 2015, the toy store is coming to life again with a new, 20,000-square-foot Rockefeller Center location, set to open in November. ThreeSixty Group Inc., a California-based firm, acquired the retail brand from Toys “R” Us in October 2016 for an undisclosed price and has since launched an ambitious campaign to revive it on a global scale.