The sales holiday beat last year’s total revenue by nearly 17 percent with a total sales haul of nearly $6.6 billion, according to Adobe. That growth rate is nearly exactly the same as that of the online portion of Black Friday sales.

Shoppers spent around $3.4 billion in the first half of the day, and sales remained on track to match Adobe’s forecasted total of $6.6 billion as of 10 p.m. eastern time on Monday. For comparison, Black Friday’s total online sales were pegged at around $5 billion.

Cyber Monday was launched a little more than a decade ago as a way to prolong the post-Thanksgiving shopping spree while also feeding the then-nascent e-commerce sector. The promotion has grown every year in the time since, even as the general growth of online shopping has made the notion of a dedicated day for it somewhat irrelevant.

Perhaps most notably, Adobe reported that more than $1.1 billion in sales were driven by mobile with a 12-percent jump in the number of transactions that took place entirely on smartphone. While mobile shopping traffic long ago surpassed that of desktop, desktop still reigns supreme in terms of total purchases. But mobile revenue is still growing fast.

The growth is consistent with other data on holiday shopping so far this year that show mobile becoming the new norm for browsing products, even if final purchases still tend to be made on desktop computers.

Adobe reported that the top sellers of the day were mostly electronics with Google Chromecast, Apple iPads, Samsung Tablets, Apple AirPods, and Sony Playstation VR leading the way.

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