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WAM's here to help: Does it do what it says on the tin?

YOUR NAME HELPS CUSTOMERS TO FORM AN IMPRESSION OF WHAT YOU DO, WHAT YOU STAND FOR AND TO PICK YOU OUT FROM THE COMPETITION. YOU ALSO HAVE TO LIVE WITH IT.

Not every brand name is going to explicitly spell out what is on, because lets face it no-one has ever wanted to be called "The website building, social media strategy sorting, business planning company" ... I don't know it might catch on ??

It's also likely that you're going to be offering more than one service or product.

Having a sales spiel / elevator pitch / strap line, whatever you want to call it, will suddenly transform your hours of name choosing and font picking into a confident 'this is us'.

THINK ABOUT:

1. What your name says about you and your business

2. How your name influences potential customers

And 3. Whether the name you have in mind is already being used by another business

Thinking about your strapline ... It’s a few sentences that you choose to tell potential customers when you have all but two minutes to leave an impression. Your elevator pitch should clearly state what your business does, who it’s for and why it’s different. After a little practice, it will be second nature.

Not all businesses need a catchy strapline. If you decide to have one it should emphasise the key selling point of your business, the bit that makes you stand out. It should be short, simple and catchy and strike a chord with your customers. Once you’ve decided on your strapline, you can include it in your marketing materials, website and in the bottom of your emails.