As humans, we are captivated by motion and action—that’s just our nature (for most of us, anyway). That’s why the action movie genre is so successful. It’s why NASCAR is popular, and football, and just about every other sport out there.
The same principle applies to marketing.

There is a single concept which, more than any other, can ensure the success of your business if it is properly integrated into your plans and into your organization. That concept is simple: provide your customers with as much value as possible.

When you think about great customer service, what do you think of? A great attitude? Dedication? Attentiveness? These are some of the common responses that hear and while they are all good answers, I’m often surprised at how many people overlook arguably the most important facet of good customer service: consistency.

If you’re like most business owners, you have built up a large encyclopedia of systems, procedures, and best practices for your business. But, if you aren’t careful, “the way we have always done things” will become a mantra that will hold your business back.