Tag Archive | "Marketplace"

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and control. When we look at our offering that’s what it’s about. It’s the genesis behind us rolling out a programmatic offering. Advertisers want choice and control and we want to allow them to have that.”

March Towards Automation

Since the inception of programmatic advertising, the goal always was that it was on equal footing with direct sold. We didn’t separate it. This wasn’t a remnant solution. As we’ve grown to 25 million subscribers we now have enough inventory and enough access that we have decided to create a team under me to go out and affect those agency trading desks and those folks that have decided to bring programmatic buying in-house.

When we look at the landscape you can see this march towards automation and we’re not going to get in the way of that. We’re going to embrace that and we’re going to do it in a very private curtailed way. There is no concept of a remnant provider reselling our inventory. Everyone has to be blessed and driven through the Hulu process.

Hulu Works with Telaria But Owns the Delivery Logic

On the demand side, it’s a mix of everyone. There is client direct, there are agency trading desks, and then the DSPs are good partners too. In each of those scenarios, we need and identify the brands before they come in so that they are attributed to the appropriate seller on our side. There’s no semblance of a DSP just hanging on and reselling in an always-on situation. We actually curate that environment and make sure that all of our t’s are crossed and i’s are dotted so that we know who the advertiser is coming in and we can manage that.

What’s unique about our work with Telaria is really that the Hulu ad server owns the delivery logic. So in this case what separated Telaria was that they enabled us to do things the way we wanted to do them. They kind of powered us. We have very smart people in place who oversee these positions and they came in and worked with us to develop the appropriate technology for us to go to market the way we wanted to go to market.

Hulu Private Marketplace Gives Advertisers Choice and Control

What it’s given us is the ability to take all advertising in. We can category block appropriately, so people maintain their category exclusivity within pods. We have the ability to take multiple advertisers and a single deal ID and manage all that blocking. It also allows us to open up to the programmatic marketplace a full suite of products. We’ve always run a private marketplace. However, in the past, we had automated guaranteed and unreserved fixed. Those are fixed price deal types. Unreserved gave you the ability to make a data-driven decision and if you chose to take that impression you paid the fixed price that we agreed on.

The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price. So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and control. When we look at our offering that’s what it’s about. It’s the genesis behind us rolling out a programmatic offering. Advertisers want choice and control and we want to allow them to have that.

There is nothing short of a revolution happening in the food marketplace today and it is not a quiet one, says Walter Robb, the former co-CEO of Whole Foods. “It is disrupting things left and right, all the way up the value chain back into the farmer’s field,” says Robb.

Walter Robb, former co-CEO of Whole Foods, discusses the revolution happening in the food marketplace in an interview on CNBC:

Nothing Short of a Revolution Happening in the Food Marketplace

There is nothing short of a revolution happening in the food marketplace today and it is not a quiet one. It is disrupting things left and right, all the way up the value chain back into the farmer’s field. For me, to see these (organic) brands and to see it show up at the Super Bowl, the biggest media stage of the world, is kind of an exciting thing.

Some 75 percent of the food we eat is from 12 plants. Somebody’s woken up to that realizing, wow, there’s a whole lot of stuff that we can create from stuff we don’t even know yet. The Natural Food Expo, which is the next month in LA, 85,000 people are going to that show. This is where the energy and the edge of the food industry is at right now.

We’ve broken into this area now where there’s an amazing amount of innovation with young companies and entrepreneurs. This is where the growing edge of the food industry is now. It’s not just natural and organic but it’s this innovation around new foods and new food types.

Amazing Amount of Innovation With Entrepreneurs

You have to build the tools to really understand your customer personally. I think it’s pretty exciting to see what’s happening. On the physical side, Walmart is doing a lot of things, Kroger is doing a lot of things, and Whole Foods is doing a lot of things to try to integrate digital and physical retail in a way that gives the customer a very rich experience.

I do think in terms of the food service delivery, Grubhub has had phenomenal growth. What’s happened is the world has woken up to how exciting food is again. We kind of went along after World War two for a number of years with this kind of dull drum of production, just regular stuff with the major CPG brands.

If you get a $ 5 latte and it’s probably a $ 5 delivery charge at what point does the customers say that’s a great value problem? I don’t know, but I think we’re going to find out. I do think this idea that the customer wants the convenience is here to stay and that they’re used to having that option. In some cases, they will choose it. Where that line is it’s too early to say exactly where they’ll say, that’s too expensive or that’s not a good deal.

When you’re buying a premium WordPress theme, you have to ask yourself (or someone who knows what they’re doing) real questions about security, stability, SEO, ease of use, ease of updates, and much more.

That’s why we created the Genesis framework to be the rock-solid foundation of a smart WordPress site. Then it’s just a matter of dressing it up with a cool paint job.

Our StudioPress division already offers 39 turn-key child theme designs for Genesis, with more coming. But we’re about to open up the doors to a whole lot more of them.

We’ve created a single place for you to buy StudioPress-approved child themes from third-party designers. It’s called the StudioPress Marketplace.

Whether you’re already one of our existing 54,000 StudioPress customers, or you’re thinking about taking up the Genesis Framework for WordPress for the first time, the Marketplace is a simple solution to the ongoing problem of finding a variety of well-built designs powered by Genesis.

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Here are the four designs that are kicking off the Marketplace, with many more coming all the time:

You don’t need the bling

For the micro-blogger, speed is everything.

You want to keep screen alive with new color, text, and image. Near-constant movement.

The Blingless theme gets out of your way, so you can get on to what’s next.