Blog

Oct

23rd

Setting the Right Tone in your Social Media

Successful social media campaigns have a tone that increases readability. This can range from happy, exciting, funny, casual and approachable and enviable enthusiasm for their work; like Intel:

Or the more professional, client-centric and friendly tone of voice as seen in leading South Wales law firm, Watkins & Gunn Solicitors:

Ultimately, the key thing to remember when establishing a Tone for your social media campaign is that the core values of your organisation are taken into account. Look on your website, pick out the keywords and key phrases – what are you putting out there?

If your brand is uber-cool, swish and trendy but your social media campaign is jolly, bubbly and loud – your brand’s message will become lost. You don’t want to confuse your followers; trying to be the next Innocent Drinks may not work for your product. Leave the fruitiness to them and focus on your target audience.

When advising Clients, I like to whip up a rather nice looking word cloud of the Tone their website Is putting across, why don’t you try it too?

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Since joining Receptional in 2012 Hootsuite Certified, 'Social Sarah' has rapidly expanded the social media department to a thriving and integral part of Receptional's digital marketing services. She specialises in social media strategy and training.
Sarah is also Editor for the Award Winning Blog, State of Digital. She was shortlisted in UK Search Awards 2013 and EU Search Awards 2013 for her work with Client, Majestic SEO, and was Sendible's Social Media Expert of the Month July 2013.
Sarah will shortly be taking her Google Analytics exam.
In her spare time, Sarah likes to watch Welsh rugby, cuddle cats and walk up mountains.