Introduction

NVIDIA continues to build on its immensely popular Pascal family of graphics cards. After launching the GeForce GTX 1080 and GTX 1070 in May 2016, the company has filled the GTX 10 series from top to bottom with the GeForce GTX 1050, GTX 1050 Ti, GTX 1060, GTX 1070, GTX 1080, Titan X - and now the GeForce GTX 1080 Ti.

Gamers and enthusiasts - myself included - have been waiting with heated breath on the GTX 1080 Ti, and I can solemnly say that it has matched, and easily beaten my expectations.

NVIDIA isn't a company that's shy to continue to push the boundaries, and they've been able to do so without releasing their next generation GPU architecture, Volta. The company is still finding major legs in their current Pascal architecture, but there is one superpower that NVIDIA is leveraging: GDDR5X.

In May last year, the GeForce GTX 1080 was announced with 8GB of super-fast GDDR5X memory clocked at 10Gbps. It was an impressive feat because until then we lived in a world of 7-8Gbps bandwidth courtesy of GDDR5.

Months later, NVIDIA trumped the GeForce GTX 1080 with the Titan X - dropping the GeForce branding from the card (although, they had no problems using the old GeForce GTX Titan X backplates from the Maxwell-based Titan X) - but priced the card at a huge $1200.

The big difference between the GTX 1080 and Titan X - since they were both rocking GDDR5X, was that the Titan X had 12GB of GDDR5X - on a 384-bit memory bus, versus the smaller 256-bit memory bus on the GTX 1080.

Well, that all changes today with the introduction of the GTX 1080 Ti, which rocks a wider 352-bit memory bus, and 11GB of GDDR5X... clocked at 11Gbps. NVIDIA made a very big point about the use of '11' in their new GTX 1080 Ti, and it has paid off.

Pricing & Availability

NVIDIA is pricing this brute force graphics card at just $699, meaning the GeForce GTX 1080 Ti is debuting at the same price as the GTX 1080 did in May 2016. The standard GTX 1080 is now priced at $499, while the tweaked GTX 1080 with 8GB of 11Gbps-clocked GDDR5X priced at $599.

You can order the GeForce GTX 1080 Founders Edition graphics card directly from NVIDIA's website, while AIB partner cards from the likes of MSI, GIGABYTE, ZOTAC, ASUS, EVGA, and more will roll out over the coming weeks.

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