Dr. Tony Alessandra Interviews Tony Parinello on Selling to VITO

Tony Parinello covers how to get around getting rejected by gatekeepers by working WITH gatekeepers. He also discusses how to get appointments with the right people at the top - the very important top officers - who are the ultimate decision makers.

Dr. Tony Alessandra Interviews Mark Sanborn on Leadership

In this interview, Tony and Mark discuss the very important topic of leadership. Mark describes the difference between "management" and "leadership" and the difference between "organizational leadership" and "personal leadership". Mark discusses his six key tips to becoming a better leader, both professionally and personally.

Dr. Tony Alessandra Interviews Shep Hyken on Moments of Magic

Shep Hyken believes that if you just work to satisfy customers, you are just average and in danger of losing your customers. Shep discusses the importance of speed in customer service; it's the difference between good service and incredibly great service. Consistency of your customer service effort is crucial to creating moments of magic for your customers.

Dr. Tony Alessandra Interviews Joe Charbonneau on Successful Failures

Joe explains that successful failures do what others want them to do rather than what they really want to do, because of their high need for social acceptance. He covers career builders versus career busters. Joe also says that to move to the top 3%, we must study the masters and use them as role models.