Google bans negative reviewing of former place of work

London, Dec 30, 2017: Google has updated its review policies according to which people are now banned from reviewing their former place of work negatively on its business tool.

The move will also make more accurate the reviews that people post on Google My Business – a tool behind the rating that appears on-screen when you carry out a search for a business using the search engine or its maps functions.

“Maps user-contributed content is most valuable when it is honest and unbiased posting negative content about a current or former employment experience” is not allowed, The Independent quoted the company as saying.

Previously, former employees were free to post any kind of review of places they used to work at. Google said that it considers this practice to be a “conflict of interest”.

The tech giant said posting negative reviews about former employers has the potential to damage a company’s reputation in the eyes of an actual customer and were difficult to remove.

Now companies can directly contact Google to remove any reviews they consider to be unfair, which in turn could improve the ratings of businesses helping users get unbiased information. (IANS)

European Competition Commissioner Margrethe Vestager speaks during a media conference at EU headquarters in Brussels, March 20, 2019. VOA

European Union regulators have hit Google with a 1.49 billion euro ($1.68 billion) fine for abusing its dominant role in online advertising.

It’s the third time the commission has slapped Google with an antitrust penalty, following multibillion-dollar fines resulting from separate probes into two other parts of the Silicon Valley giant’s business.

The EU’s competition commissioner, Margrethe Vestager, announced the results of the long-running probe of Google’s AdSense advertising business at a news conference in Brussels on Wednesday.

Google “prevented its rivals from having a chance to innovate and to compete in the market on their merits,” Vestager said. “Advertisers and website owners, they had less choice and likely faced higher prices that would be passed on to consumers.” VOA

“Today’s decision is about how Google abused its dominance to stop websites using brokers other than the AdSense platform,” Vestager said.

The commission found that Google and its parent company, Alphabet, breached EU antitrust rules by imposing restrictive clauses in contracts with websites that used AdSense, preventing Google rivals from placing their ads on these sites.

Microsoft filed an EU antitrust complaint about the service in 2009 and the EU Commission formally launched its probe in 2016, although it said at the time that Google had already made some changes to allow affected customers more freedom to show competing ads. Pixabay

Google “prevented its rivals from having a chance to innovate and to compete in the market on their merits,” Vestager said. “Advertisers and website owners, they had less choice and likely faced higher prices that would be passed on to consumers.”

AdSense is an older Google product that lets web publishers such as bloggers place text ads on their websites, with the content of the ads based on results from search functions on their sites. Microsoft filed an EU antitrust complaint about the service in 2009 and the EU Commission formally launched its probe in 2016, although it said at the time that Google had already made some changes to allow affected customers more freedom to show competing ads.

Last year, Vestager hit the company with a record 4.34 billion euro ($5 billion) fine following an investigation into its Android operating system. In 2017, she slapped Google with a 2.42 billion euro fine in a case involving its online shopping search results. (VOA)