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'LEGO Racers' Coming to A Browser Near You

NetDevil announces a new web games division, along with the development of a new web-based flash title for children based off the popular LEGO Racers brand of toy products.

“NetDevil has proven a valuable partner that truly understands what the LEGO play experience is all about,” said Kelly J. McKiernan, Internet Content Manager on LEGO Racers. “The company’s high-quality work on the LEGO Universe MMO made them an easy choice for LEGO Racers, and we look forward to continuing our relationship with them to give fans of LEGO a whole new way to interact with some of our most popular franchises.”

LEGO Racers is a new game based off the Racers franchise of toy products and follows the same story line of the web-based game, where the goal is to defeat a myriad of the best LEGO Racers to become "the greatest LEGO racing champion of all-time.” Players will be able to own up to five cars from ten teams with different attributes and compete against other players. Players get to modify and upgrade their car with parts before sending their automobile to a race. Players can watch the race live and activate their challenge meter which boosts the chance in winning. Alternatively, they can race offline and come back to view their ranking and scores on the leader board.

“Having a dedicated focus on casual game content is something that we’ve thought about for a long time and we see it as a natural extension of our team’s experience and capabilities,” said Scott Brown, President of NetDevil. “We see casual game content as a key growth driver moving forward, and feel we are in a great position to bring some the world’s most recognized brands and entertainment properties to new audiences.”

LEGO Racers is a fun web-based flash game for children and is currently planned for release in the first quarter of 2008.