We're nearing closer and closer to the big day – the day when a relatively reasonably priced OLED hit the market. LG's 55" set design has been finalized and LG has even given a price estimate of approximately $10,000.

One of the cool new features of the TV that was added between E3 and now is a carbon fiber backing, which allows LG to take a millimeter off of the thickness. The 55EM9600 is now coming in at a miniscule 4mm.

There's no word yet on when the set will be released, but LG says that the initial July estimate is unlikely.

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