The panel included experts in the fields of planning, landscape architecture and development to study how Pasadena could enhance revenue from the Central Arroyo by creating additional amenities and services for existing users without creating negative impacts. During their visit, the panel toured the area and interviewed stakeholders before brainstorming ideas and developing recommendations. Stakeholders included representatives of adjacent neighborhood groups, a variety of Arroyo users, the business community, Rose Bowl Operating Company (RBOC) Board, city staff and City Council.

The ULI is a nonprofit organization dedicated to research and education on land use and development issues. The ULI conducts Governors Advisory Panels free of charge to assist communities by bringing experts from across the nation together to provide unbiased strategic advice on complex land use issues.