Bayer Healthcare partners with Vitamin Angels on '10 Million Stronger'

By Michael Johnsen

MORRISTOWN, N.J. — Bayer Healthcare on Wednesday announced that they have teamed up with Vitamin Angels to launch 10 Million Stronger, a charitable initiative aimed at delivering vitamin A to 10 million children worldwide who are suffering from vitamin A deficiency.

To kick off 10 Million Stronger, in its inaugural year, Bayer Healthcare will donate $300,000 in 2012 to Vitamin Angels. Via the Flintstones Vitamins Facebook page, 10 Million Stronger also encourages the community to get involved through donations, as well as raising awareness of the initiative.

“We’re proud to say that generations of children have been raised on Flintstones Vitamins, and we hope that by bringing attention to this important cause through 10 Million Stronger, the Flintstones Vitamins community will be inspired to join our effort and help us realize our goal of reaching 10 million children in need worldwide,” stated Barton Warner, VP marketing at Bayer HealthCare.