Thread: new sales 2010

was curious and was looking back on the thread "new sales 2009" and was comparing notes on last year and this year. I though I was doing better this year, but I had not really tracked it. adding it up and comparing notes-

in 2008, I had 7 brand new customers by the end of October.

2009, only 3. and only 4 new customers all the way til Nov Nov 9th when I closed 3 jobs that day to go to 7, and eventually we clawed our way to 39 new customers. I don't think I have ever closed so many jobs between Nov 9 and Dec 5.

in 2010, I am setting on 10 new customers as of today. no biggies yet, mostly just 1500-3000 stuff and 2 babies ( sub 600) in there, but looking at previous years, very glad to have all of them.

but, just so you know not everything is happy happy in dave g land...

The flip side is looking at this picture in "future rehang revenue". If you factor in the customers that I have lost up to this point, I am not yet ahead. I need to sell a few more jobs to break even, even though as of today I have only lost 7 customers. 4 of those combined were almost 12k total in rehang revenue. ouch. over a 3 year period, I seem to continue to shed high rehang dollar customers.

No new ones yet, minus one rehang which was a nice chunk, however when comparing the revenue vs. the headaches and battle for payment, I really don;t think I am losing.

Finally starting to hear from the rehangs, (note huge sigh of relief.) First one is only 700 and change with install remove and store, but the second is 4k for install remove and store. Hoping that the add on we discussed last year will take place with this one as well.Will bring that account up to the area of 7k with everything. Now that, would be a nice start.

First round of direct mail hit early this week, second due right before thanksgiving, and then right after.

First year in the business!! Monday we put out 21 yard signs to test the market, out of 6 calls we got 4 sales for $3500 2 bids still pending. I'm excited to see what happens with more signs and postcards.

Not yet. I am going to be heading out with some this weekend. It is really tough here, the area I live in, if someone approached me about hanging lights, my thought would have been are you out of your mind. However, where I am concentrating my efforts on this year, yeah, they woudl definitely consider it. I am hoping in combination of my trucks and soon my trailer, the signs, the direct mail all hitting that area, that something will pop up.

Do you have any suggestions on door hangers. I was thinking it might be a wise idea to pick up 250 or so.

Not yet. I am going to be heading out with some this weekend. It is really tough here, the area I live in, if someone approached me about hanging lights, my thought would have been are you out of your mind. However, where I am concentrating my efforts on this year, yeah, they woudl definitely consider it. I am hoping in combination of my trucks and soon my trailer, the signs, the direct mail all hitting that area, that something will pop up.

Do you have any suggestions on door hangers. I was thinking it might be a wise idea to pick up 250 or so.

I have just a few add-ons so far. Only for about $1,200 or so. I have 2500 door hangers on the way and direct mailer round one out. I am in the process of getting yard signs ready for this week. Missed an appointment this morning and she was pissed. Hope she doesnt cancel, its a $4,000 rehang not to mention the lawn maintenance we will miss out on. Hopefully she will cool down. I havent been out like I should talking with businesses and giving out catalogs. I have had the biggest fall ever for the business so landscaping is talking up all my time. Next week I will get on this but probably lost my window for most of the commercial stuff. Guess we will see.