Pearl Beer square dance commercial

This mid-1950s advertisement for Pearl Beer features San Antonio television personality Thomas Reynolds. The square dancers are dancing in the West Texas style popularized in the 1930s by caller Bob Sumrall. Known as the "Abilene lift," the dance style has dancers doing a 1-2-3 shuffle step with a slight lift during the brief pause after the third step.

Dublin Core

Title

Subject

Description

This mid-1950s advertisement for Pearl Beer features San Antonio television personality Thomas Reynolds. The square dancers are dancing in the West Texas style popularized in the 1930s by caller Bob Sumrall. Known as the "Abilene lift," the dance style has dancers doing a 1-2-3 shuffle step with a slight lift during the brief pause after the third step.