Need for Speed SHIFT Revs up with All-New Team Racing Mode and Legendary Cars

REDWOOD CITY, Calif., Nov 20, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ: ERTS) today announced an all-new Team
Racing pack for the critically-acclaimed Need for Speed SHIFT(TM).
The content pack takes online racing to the next level with an
action-packed new race mode and five renowned racing cars - all for free
(Need for Speed SHIFT and Xbox LIVE(R) or PlayStation(R)Network
account required). The Team Racing pack is the first downloadable
content for Need for Speed SHIFT and will be available worldwide
on December 1st on the Xbox 360(R) video game and entertainment
system. The pack will be released for the PlayStation(R)3 computer
entertainment system on December 3rd in Europe and on
December 10th in North America.

The Team Racing mode brings a fresh new challenge to SHIFT by
completely redefining online racing. In this mode, two teams of up to
six racers will battle against each other for online supremacy.
Individual driving strategy and playing it safe won't work as team
tactics and 200 mph split-second decisions are required to push your
team to the podium.

As part of the new content, players will also get access to these
legendary racers:

1967 Chevrolet Corvette Stingray 427

1967 Shelby GT-500

1969 Dodge Charger R/T

1971 Dodge Challenger R/T

1998 Toyota Supra Mark IV

The Team Racing content pack is custom-made for Need for Speed SHIFT,
a spectacular racing game originally released in September 2009. The
game introduces a brutal first-person crash dynamic and a signature
cockpit view that delivers a true driver's experience. The game further
personalizes the experience through the all-new driver profile -- a
unique persona based on the driving skill and style of each player. With
a perfect '10' score from GameSpy.com and G4TV.com, and 90+ scores from
IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine,
Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for
Speed SHIFT is the highest rated Need for Speed game in years.

Need for Speed SHIFT is now available on the PlayStation3, Xbox
360, PC, PSP(R) (PlayStation(R)Portable) system, mobile and coming soon on
the iPhone(TM). More information can be found at www.needforspeed.com
or follow us on Twitter at NeedforSpeed.

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
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