You’ve heard it all before: Fill out our survey and receive a gift
card. Tell us about your experience and be entered to win a free
iPad. Rate our product and we’ll send you a free T-shirt. The
concept is simple and widely used by organizations looking to
increase their survey response rates. They...read more

What will you do with those results? If there was ever a question
to be asked, this would be it. If there is a likelihood that the
results you generate will not be acted upon, then why would you
conduct the survey to begin with? During my time in the market
research space, I have seen many studies,...read more

On a night, seemingly just like any other, the internet spun into a
frenzy of discord. The culprit was a photograph of a dress, and not
just any dress—#TheDress. Some people looked at the photograph and
saw white and gold; others saw blue and black. The resulting
confusion and disbelief from those...read more

Date and Time: February 11th from 2:00-3:00pm ETSpeakers: Mike
Phillips, Director of Feedback Strategy, Cvent Web Surveys Gurpreet
Singh, Senior Manager, Account Management, Cvent Web Surveys
Register Now The difference between a program and a project might
seem insignificant, but when it comes to...read more

Sampling plans for populating research panels Panels represent
opinions waiting to be shared. The question of the day is whom do
we want to invite to the party? If your goal for 2015 is to create,
manage and leverage a survey panel then careful thought needs to be
given to deciding whose opinions...read more

Employee learning (training and development) initiatives are no
small piece of the pie when it comes to organization’s budgets.
According to ATD’s 2013 States of the Industry report,
organizations spent $164.2 billion on employee learning in 2012. Of
this, 61% was spent internally. Training and...read more

Just 34 days make up the commerce-laden holiday season bookended by
Thanksgiving and New Year’s Day. It’s a short window of time
representing billions of dollars in consumer spending, weeks of
time off from work, countless miles on the road and a barrage of
holiday functions. And in the midst of all...read more

Tinder, the prolific online dating app that found its way onto the
phones of millions of Americans searching for romance in one form
or another, has revolutionized the dating scene for better or
worse. And it’s really a simple concept. The app integrates with
Facebook, pulling in users’ Facebook...read more

In Part 1 of this two-part blog series, we discussed the
importance of recruiting the support necessary for your survey
programs to succeed. The first part focused on recruiting executive
buy-in and a project owner. The final type of support you need is
from your survey respondents. Here is how...read more

Inter-generational differences between Baby Boomers, Generation X,
and Generation Y are especially pronounced in the workplace. It’s
not hard to see why. The sheer range of communications styles,
skill sets, aspirations, and values of different employees sitting
side-by-side, confined within the...read more