Author Archives: Chris Thomason

You’ve got the idea. The website’s being built. Technology elements are being integrated. Social media channels have been set up. So what’s left to be done? Here are six innovative approaches that you probably haven’t considered, which can help make a big difference to the growth your start-up achieves in the early stages – and which will support you over the longer-term too.

If you’re employed by a business and are reading this article, the chances are you’re quite smart. You must have a level of knowledge and expertise in something that your employer values – which is why they offered you a job in the first place. Unfortunately, it’s this knowledge and expertise that’s often stopping you from being innovative.

recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here's a fresh, innovative approach to Customer Experience Design.