Quikr forays into entertainment, partners with filmmakers

Image credit: GettyQuikr, a cross category classifieds business, has announced its foray into the entertainment industry, partnering with filmmakers.

Quikr has signed an MoU with filmmaker Vivek Bohra and casting director Aadore Mukherjee for this purpose. According to the MoU, a joined entity will build a platform for actors, casting professionals, directors, producers and other segments of the film industry.

The new platform will bring together actors, casting directors and production houses to help meet the needs of the entertainment industry.

“The whole Quikr journey started seven years ago when I was busy making a film in the US. While making the film, I used Craigslist to recruit more than 50 cast and crew members in the US, but for the scenes to be shot in India, I realised India had no such platform. We are excited to partner with them to infuse the passion of film crazy India with our experience in building digital marketplaces”, said Pranay Chulet, founder & CEO, Quikr.

Aadore Mukherjee further added, “We see huge acceptance for this idea not just in Bollywood but also regional cinema, television, theatre, advertising and even international film production. With Quikr technology at the core of this idea, we are definitely on our way towards something big.”