Wayfinding System Design

Effectively guide visitors through your environment.

Before a space can deliver value and be effectively used, the layout and elements in that space must be understood by the people who use it. Akendi helps develop effective signage and wayfinding systems that pay off in improved customer self-service, tenant satisfaction, reduced user error, enhanced experiences and increased productivity.

ENHANCE SELF-SERVICE

Our approach helps you enhance customer self-service by ensuring the customer can identify or infer his/her present location, locate a route and successfully navigate to their destination, resulting in a completed purchase, interaction with your e-ticketing kiosk or simply fewer requests for directions.

UNIFY ACROSS TOUCHPOINTS

We integrate your brand experience into a common aesthetic, language and logic by utilizing a unified multi-touchpoint strategy. This is essential to a successful wayfinding program, whether it’s to implement new wayfinding signage in an interior or exterior application.

where to start

Whether your initiative demands the creation of new wayfinding system or an upgrade, we begin by talking to senior stakeholders to understand the current condition, objectives, project parameters and review your current wayfinding system.

TIMING
The typical duration for a wayfinding system initiative is 8-20 weeks.

how we do it

We observe and interview users who need to navigate within your space to map the current experience journeys that users have.

We align user needs, business goals and usage patterns into a navigational schema that meets those needs.

Special attention is given to the decision points that users encounter as they navigate and use the space.

Related
Work

what you get

A new wayfinding system design includes:
> an information architecture,
> classification system,
> implementation plan,
> a system placement plan and
> signage with varying sign types that address a multitude of needs in both interior and exterior applications.

Industry Experience

We have deep Wayfinding design experience in a wide range of industries.

Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

August 1, 2017
1. Background/Brief
OMA (Ontario Medical Association) works for medical professionals across Ontario representing their political, clinical and economic interests. Advocating for the wellbeing and success of its members is part of their core business.
The project... Read More

July 20, 2017
I have mostly positive feelings about skip-the-line apps and websites like Ritual, BonApp, Hangry, Starbucks, and Skip The Dishes, among others. But I have started noticing changes in my daily routine that I am afraid might be reshaping, not necessarily or absolutely for the better. Let me... Read More

July 13, 2017
I’m going to break a bit from my usual discussion of improving experiences to talk about a more universal topic: time management.
This is essentially a basic human life skill. Despite that, a lot of people struggle with it.
Fortunately, successful time management only involves three... Read More