Hearst is the first publisher to be featured, and its entire catalog is available to subscribers several days before the print editions hit newsstands, and before its magazines hit other platforms like Amazon’s Kindle Fire.

In the exclusive arrangement, which varies by publisher, you’ll be able to get various titles a certain amount of days in advance over print and other digital marketplaces such as Amazon’s Kindle. (Do I smell ANOTHER lawsuit? – Ed.) Existing subscribers will get early access, as well as those signing up for the first time.

WIll the exclusive publishing window be enough to to sway potential subscribers and iPad owners? Time will tell.