Hallandale
Beach, FL, June 21st, 2012 – ZDirect,
Inc. announces an interface to Mobile
Key by OpenWays, a ubiquitous
mobile phone-based front-desk bypass business solution which enables
guests to
securely use their mobile device as a room key.

ZDirect’s eCRM engine helps
facilitate the sign up process by promoting the OpenWays’ service in
the confirmation
or pre-stay email and integrating its web forms directly into the
OpenWays’ Mobile
Key system. ZDirect captures the
information from the sign up form and automatically appends the mobile
number
to the guest profile in ZMail helping hoteliers to organically build
their
opt-in mobile database. Properties can
then send targeted on-property SMS messaging via the ZMail platform to
their mobile
customers to maximize guest revenue during their stay.

“Not having to go to the front
desk provides a great reason for guests to provide their mobile number”
said
Shayne Paddock, ZDirect CIO. “Hoteliers can get very creative with
their SMS
promotions helping use otherwise perishable inventory. Slow days
at the spa or restaurant can be a
thing of the past.”

“ZDirect
allows hotel customers to harness the mobile marketing opt-in dialog
that
Mobile Key helps create," said Pascal Metivier, OpenWays Founder and
CEO.
"I see this as a useful benefit for our mutual customers wishing to
improve levels of service to guests and engage with them at a level not
possible until now.”

The program
changes the way people check in by making the whole process much
quicker, easier
and more convenient for the customer.
ZDirect electronically gathers and passes arrival data about the
guest’s
reservation to OpenWays’ which
provides all the necessary information to the guest. This then
enables guests to bypass any front
desk line at a suitably equipped hotel and get straight to their rooms
without
delay. It’s an optional
service offered to guests that prefer not to stop at the front desk and
it’s
all about freedom of choice and efficiency. This makes standing
in line at the check-in
desk a thing of the past. Guests just
book and can walk
straight to their room with just a touch of their mobile phone.

About ZDirect, Inc:

Based
in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service
Provider
(ESP) for the Hospitality Industry, is a leading provider of
electronic customer relationship management solutions for the
hospitality
industry. The maintenance of a single guest profile is essential
for an effective
e-CRM strategy. With the Patented Dynamic Content Engine and PMS
integration,
ZMail® automatically sends intelligent and personalized
confirmations, pre-arrival emails and post-departure emails with guest
satisfaction surveys via email, mobile communication, SMS, social
networks and
more. Learn about the real people behind every reservation. Real People. Real
Profiles. Real Results.

With our hospitality
application integration (PMS, CRS, Web form
integration, Content Management Systems, SFA, Data Warehouse etc.), the
ZMail®
platform streamlines and centralizes your hotel’s entire electronic
marketing
initiative by enabling you to capture guest information, such as
behavior,
purchase history and preferences, as well as prospect information. Our
Patented
Dynamic Content Engine uses that data to create individualized
electronic
communication in the form of targeted electronic marketing
messages. The result is a highly personalized on-going
dialog, more effective communication and greater profits. Let ZDirect
help you
convert your prospects to customers and your customers to loyal
customers.

About OpenWays:
OpenWays is a global solution
provider of mobile-based access-management and security solutions. With
offices
in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides
technology
solutions allowing for the secure issuance and delivery of access
rights and
keys process via any cell phone operating on any network. The OpenWays
solution
is truly unique as it built on the concept of credential
dematerialization. The
OpenWays mobile room key solution works on ALL the 6.2 billion cell
phones in service in the world today.