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Meet a stunning mobile computing experience in a very thin and lightweight Apple tablet PC. The iPad Air is powerful and efficient at the same time, thanks to its A7 chip and M7 motion coprocessor, on which the iOS 7 is running. These features, put together, make multitasking a breeze and let you spare battery power. Sporting a 9.7-inch multi-touch screen with Retina display, the Apple iPad Air delivers a 2048 x 1536-resolution, over 3.1 million pixels and enables you capture beautiful, sharp photos. The Apple iPad Air comes in four different memory capacities – 16 GB, 32 GB, 64 GB and 128 GB, letting you choose what amount of data you would like to store. Supporting Wi-Fi or Wi-Fi+4G connectivity, this Apple tablet PC makes your browsing and downloading experience very fast. Moreover, the 5 MP iSight camera on the Apple iPad Air with advanced optics improves still image and video capturing. The 1.2 MP FaceTime HD camera, featuring a backside illumination sensor, brightens up and improves your video calls overall. This Apple iPad comes in two finishes, accentuating your style - silver and space gray.

We believe that your content should be the focus of your experience. And everything else should disappear. Even the device itself.

iPad Air is astonishingly thin and light. Through a series of refinements, we were able to drop close to a quarter of the volume of the previous-generation iPad. Yet from the moment you pick it up, you’ll notice how durable it feels. Elegant unibody construction strengthens and simplifies the enclosure. We took everything we’ve learned about making unibody devices and refined the process to be even more material-efficient and exact. The result is an iPad Air that feels amazing to hold and is easy to take with you wherever you go.

A 24 percent reduction in overall volume

We shaved fractions of millimeters off many components. By reducing their thickness, we were able to make iPad Air far thinner and lighter.

More than ever, all eyes are on the stunning Retina display. iPad Air has thinner bezels on the sides of the display and a narrower width overall. But the size of the display stayed the same. It’s a subtle change, but it makes a dramatic difference. You see it the moment the screen comes to life. The beautiful display is more prominent than ever. And your attention is on what matters: your content.

The software also works intelligently with the new display. Using a touch-rejection algorithm, iPad Air recognizes if your thumb is simply resting on the display while you’re holding it or if you’re intentionally interacting with the Multi-Touch screen. It's a great example of how Apple hardware and software are designed to work together to give you the best experience possible.

The way iPad Air feels in your hand is remarkable. But just as remarkable is the way it performs. Even though iPad Air is so thin and light, we managed to pack an incredible amount of power and technology inside.

The new A7 chip rips. It’s the most powerful chip we’ve built to date — and the most efficient. A7 brings 64-bit desktop-class architecture to iPad, which means iPad Air speaks the language of the most advanced computing designs available. The A7 chip makes iPad Air up to 2x faster than the previous generation in both CPU and graphics performance. So it delivers incredible power and performance in a one-pound device.

There’s a reason we design our own chips. We can decide which functions we want a chip to perform and build them right into the individual circuits and components. This creates more efficient power usage, which allows our devices to be so thin and light yet have great battery life. It’s one of the advantages of designing both the hardware and the software. Because the only way you can build a product this thin and powerful is by investing in and caring about the primary components used to make it.

The M7 motion coprocessor is another reason why iPad Air can be so powerful yet power efficient. We designed M7 to measure the motion of iPad Air by collecting data from the gyroscope, accelerometer, and compass. It offloads work from the A7 chip, gathering motion information from iPad Air so apps can adapt their functions. Because M7 was engineered for this specific task, it uses less power than A7 would require. And it frees up A7 to focus on other tasks. The result is not only a better iPad experience, but great battery life.

The 7.5-mm-thin enclosure of iPad Air is filled to the brim with advanced technologies that help give you an even better experience. iPad Air is designed to be on the go, so it has two antennas to support MIMO (multiple-input multiple-output) for up to twice the 802.11n Wi-Fi performance. And the Wi-Fi + Cellular model has more LTE bands and supports more networks around the world — so iPad Air can keep you connected in more places.1 It also features a 5-megapixel iSight camera and a FaceTime HD camera with an improved sensor for better video calls.2 And dual microphones improve audio and suppress background noise for video recording, FaceTime calls, and voice recognition when using Siri. All this technology fits within a sleek frame that’s light and easy to hold.

iOS 7 and iPad Air weren’t just designed to work well, they were designed to work well together. So the experience of using them together is seamless. Like iPad Air, everything about iOS 7 is simple and incredibly intuitive.

And iOS 7 on iPad Air was optimized to include thoughtful choices that take advantage of the iPad experience. For example, the Control Center panel is in an easy-to-read horizontal orientation. In the Camera app, the shutter button appears on the side of the screen rather than at the bottom — because that’s where your thumb is when you’re holding iPad. All these small considerations make iOS 7 not just beautiful to see, but beautiful to experience.

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