Amazon could achieve this by taking a ‘voice print’ according to the sources. This could also be used to secure the device. For example, only a certain member of the household would be able to purchase things from Amazon using a registered credit card.

Internally, the feature is called Voice ID, according to the report, and has been in development since 2015.

Should Amazon roll out the feature, Alexa will be the first of the major AI assistants to offer such advanced voice recognition technology.

It could give the company even more of an upper hand in the fight against Google Home and mobile-based assistants like Microsoft’s Cortana and Apple’s Siri.

What would you like Amazon to add to Alexa’s arsenal next? Share your thoughts below.

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