Moving Objects with Your Mind

Brain imaging equipment has been around since the 1930s, but we have made very little progress in understanding the human brain, explains Tan Le, Founder and CEO of Emotiv Insight. With almost a decade of experience in the field, she hopes to change this.

“We were interested in the brain intrinsically; I think a lot of people are, but one of the biggest challenges is creating technology that is easy to use, affordable, and wearable. It needs to look exciting and interesting enough so that people would actually want to wear it,” Le explains.

Le’s response to this challenge is the Emotiv Insight, a 5-channel, wireless headset that allows the user to monitor their brainwaves. More than a brain/computer interface, Insight incorporates performance metrics to analyze brain fitness. “Instead of tracking the number of steps that you’re taking, it tracks your cognitive performance so you can get a better understanding of your mental health,” says Le.