In fact they seem to be words right out of a fairy tale. Words and concepts that have faded away with the modern world and it’s complexity.

Perhaps it’s not cool to be labeled as virtuous, moral or ethical.

Is it because we live in a complicated world that has us making more decisions about the “gray areas”?

We don’t read about organizations being ethical or noble. In fact we hear about unethical companies and employees much more often.

Business magazines doesn’t write front page articles about virtuous executives and CEO’s (I hope this is because it’s not popular and not because there aren’t any).

Are there any reasons to promote and reinforce these values in your organization?

Are there good reasons to avoid discussion of them?

Perhaps the fact that unethical behaviour is reported, and considered scandalous, is a clear signal that it is outside of “normal” business conditions and draws attention.

Let’s begin with definitions, that should clear up some of the confusion.

Moral – Conforming to a standard of what is right and wrong, correct, trustworthy. How could anyone want to work with others who don’t know right from wrong and behave?

Ethical – Principles of conduct governing an individual or group, a set of moral values, a guiding philosophy, decent, respectable. OK, this one sounds like it should be part of the package too.

Noble – Moral eminence and freedom from anything mean, petty or dubious in conduct and character. In simple terms doing the “right thing” all the time, excellence. If it looks bad, don’t do it…pretty good advice and words to live by.

Virtuous – Implies moral excellence in character. Not only knows good from bad, and adheres to it, but is exemplary in their behaviour and practice of their beliefs, honest, good, without reproach. I can’t find any customer, shareholder or employee who wouldn’t want their company to be virtuous.

Which of the terms can your company live without in their employees?

Are any of these characteristics that should be found and promoted in your management and leadership?

Which of these concepts and behaviours are important to you, your customers and your organization now and in the future?

Do you have a written policy in place to promote, identify, and create noble employees and a virtuous organization?

Do you point out and recognize when a person or organization has done something noble, virtuous or ethical?

Heroic moments might be viewed as simple required actions, obligations by others, but deep inside us, we understand that these actions require us to make a yes or no decision. We have to commit ourselves.

Heroic moments consist of an internal decision to do something for the greater good, to contribute to an idea or organization, to participate in a selfless act. The decision to start, follow-through and finish a project or activity that will benefit others.

It’s a moment when we say to ourselves “I will do this, no matter what”.

Heroic moments occur when we decide and commit to actions that that we know are required, expected or desired by others.

The most important heroic moments happens daily, when we make the decision to leave the comfort of our warm bed, wake our sleeping body and mind, and start the day.

A heroic moment occurs when you make the decision to face the angry customer, and resolve the problem.

A heroic moment occurs when you dig into the pile of paperwork on your desk.

A heroic moment occurs when we pick up the phone and start “cold- calling”.

A heroic moment occurs when we’re having a miserable day and keep smiling and don’t take it out on others.

A heroic moment occurs when we decide to motivate or lead others through inspiration and not fear.

A heroic moment occurs when we start an exercise program.

A heroic moment occurs when we decide not to involve ourselves in an personal argument or conflict.

A heroic moment occurs when we DO involve ourselves in an argument or conflict in order to solve a organization or family problem.

As employees, leaders, managers, parents, children, siblings, co-workers, or even as strangers, we are confronted with many opportunities to make “heroic” decisions.

We don’t do these things because we’ll be recognized. We don’t do them because someone will build a statue. They may not be monumental actions. It’s not the type of heroism that makes it on to the front page of the newspaper.

The only person who might know about it is you.

Finding and identifying the heroic moments in our lives is a simple way to motivate ourselves and feel good about our decisions and how we are interacting with the world around us.

Pilon is the Spanish word used in the southern US and Mexico to describe a gratuity given by tradesmen to customers settling their accounts, it’s something extra, and not expected.

Incorporating something extra in our actions, results and as a business philosophy can be incredibly powerful.

Something extra:

forces creativity and innovation.

demands clear understanding what is expected of us by others.

focuses our attention of adding value, and not on cutting costs.

is positive.

is rewarded with good will and positive reactions.

will lead to continual improvement.

is fundamental to continued success.

Something extra is all about the little things and details.

Something extra is not just something “free”, it must arrive without anticipation, unexpectedly in order for it to be special and make an impact.

Something extra allows you to surprise the customer.

Something extra will make think about your results and expectations. It will make the difference between simple compliance and outstanding results.

Something extra will make you and your results different from all the others.

Embracing something extra and applying it on a daily basis, will make you great.

Giving something extra is not a difficult task. It’s all about applying small acts of innovation and creativity to your results, especially for routine and day-to-day tasks.

The power of something extra can change your life, your products, your processes and how others perceive you.

“If you want to be creative in your company, your career, your life, all it takes is one easy step… the extra one. When you encounter a familiar plan, you just ask one question: What ELSE could we do?”– Dale Dauten

Here we go again, Monday morning, back to work. Need some ideas on how to get pumped up for the week ahead?

1. The survivor approach. Challenge yourself to attack the most difficult work problems first thing today. Admit that it has to be done and might be the most uncomfortable or unpleasant activity you will encounter during the week. Once this is out of the way you’ll be surprised how much easier the rest of the week will be.

2. Send out positive energy. Be cheerful, upbeat and responsive to customers and coworkers. Say hello to everyone, acknowledge their presence. If you encounter grumpy, sad or depressed individuals smile at them and move on. Leave everyone you meet with the impression that you’re happy, full of enthusiasm and motivated today. Sound completely out of character for you? Good.

3. Monday is list execution day. List makers should prepare their weekly to-do lists on Friday afternoon or Sunday evening. When you walk into the office on Monday the plan is waiting for you to dig in and execute it.

4. You are working for you. Remember that you are working in order to achieve your personal goals. The work is part of that process. You are not working for XYZ corporation, you truly are working for yourself. It’s your decision to stay or to leave the company, your future is in your hands. Try that attitude on and see what happens.

5. Make someone proud of you. Everyone has a person or persons in their lives that they love and respect. Who are these people in your life? What could you do today at work to make them proud of you? Do it.

6. Act like an invincible leader. Feeling miserable and trying to spread that misery, gloom, doom and depression to others is a pretty pathetic way to live. Do you like to be around people with this attitude? Why would others want to be around you if you are a walking “cloud of misery and darkness”? You are a victim if you agree to be one.

7. Give yourself prizes. Set some work goals and create rewards for their completion that can be enjoyed on the weekend.

8. Motivation through memories. On the way to work think about the times in your life when you were the most enthusiastic, excited, motivated and happy. Remember the way you felt, identify why you felt so good, relive those experiences.

9. Go to work with a specific mission and deadlines. Make specific commitments for goal completion to others.

10. Decide to take a vacation. Burned out, stressed out, unable to focus, unable to get excited? Take time off, disconnect from work (that means no email, no telephone calls). Recharge your batteries. Figure out when you are going, for how long, with who and where.

11. Let cosmic forces and your subconscious decide. Sit down in a quiet spot, turn off the cellular phone, lock the door and try to clear your mind. In a matter of minutes you will begin to be bombarded with ideas or things you should be doing, and their priorities. Open your eyes, and get started.

12. Music. You know the tunes that start your feet tapping or set your soul soaring. Record them, put them in your I-pod, burn a disk for the car.

13. Change. Setting a routine is quite normal, and comforting, but not motivating. Change something. Maybe it’s breakfast, the way to work, your clothes…who knows. Fiddle around with your patterns and routines.

14. Altruism. Do something for someone else, without seeking anything in return. Random acts of kindness.

I’ve had limited experience in show business. The highlights of my entertainment career include the magic show I produced and starred in at age 8, various band performances, and a walk-on supporting role as a wise man in a Nativity play. Oh wait, I forgot to mention, my biggest show business role. I was involved in retail sales.

Retail sales can be a limiting and brutal environment, physically and emotionally. But it is one of the best environments for learning and practicing how to perform with and for others.

Retail sales is all about people, it is not about merchandise. Listening to what people want and helping them find it. You are performing all day, and when you realize this, it can be an exhilarating and fun experience. You can prepare, rehearse and modify your performances daily.

What am I talking about? Performing? Exactly. If you assume the role of an enthusiastic, informed and helpful person you can give something to each person you encounter during the day. You will feel great about yourself and the client or co-worker walks away with an unexpected gift of meeting and connecting with a positive human experience.

I was involved in the fresh flower industry. Olga and I opened a “bucket-shop”, which at the time was an innovation, and dedicated ourselves to making every customers experience distinct and important.

No one buys flowers because they have to. They are sought when one wishes to celebrate a birthday, anniversary, birth of child, graduation, religious holiday, or wedding. They might be using the flowers to recognize an illness or death, as a thank you, to recognize a special person, to say I love you or I’m sorry, or as a emotional pick me up.

Flowers are objects that represent an emotion. Customers were not buying flowers. They were seeking a symbol of their feelings or the feelings they wished to transmit. Isn’t that true about most consumer items?

Understanding this, how can you NOT be enthusiastic about coming to work and giving your best performance?

During the time clients were in our environment, we were part of their search to represent their emotions, our advice was of great importance in order to find the right symbol, the perfect flowers. It was much more than a commodity transaction.

It’s important to recognize that false enthusiasm isn’t going to work. You have to believe in yourself, your abilities and knowledge. You have to believe that you are going on-stage everyday, and that your “performance” has to be genuine. You have to listen to the people around you, and determine what they are really seeking, and help them get it.

People used to stop in and visit us to get a shot of enthusiasm and positive attitude. There was always a smile, a greeting. The environment was light, fun, open, accepting. It was an amazing experience for us and for the clients. We gave a positive attitude, and customers gave us back more positive attitude.

All it took was our dedication to providing the best “performance” we could manage, everyday, no matter who was in the audience.

It’s “showtime” in your life every morning (remember Rob Schneider’s performance in “All that Jazz”?). It’s your decision to assume the role you are going to play. Will it be the angry, grumpy, distracted, negative you? Will it be the upbeat, enthusiastic, focused you?

I’ve been monitoring with great interest the idea and reactions to Seth Godin’s post The end of the job interview. He questions our current job interview process and proposes an interesting alternative.

Perhaps it’s time to take a hard look at our hiring and interview processes. Are they serving our needs and requirements or creating future problems?

Reinventing the job interview and hiring process makes perfect sense when we reflect that it was developed for a 20th century workforce that consisted primarily of manufacturing laborers.

The 21st century, brings an abundance of knowledge workers and forces us to ask what is the best method to determine if they are right for our organization. The interview and process required in order to understand the potential employees abilities are very different for knowledge workers.

The top leadership and management jobs in our companies have always been filled by candidates that have come with recommendations from other companies or executive networks. This provides a certain level of security that they had the skills in the old job, but no guarantee they will succeed in your organization and corporate culture in the future.

We are already seeing a shift in how we hire and select candidates. The use of networking and on-line social networks are allowing job seekers and employers access to individuals (at all levels of the company) who come with a certain degree of “recommendation”.

David Maister lends his voice to the discussion with a resounding “I’m of the belief that the overwhelming majority of recruiting interviewing is a complete waste of time.“ In Screening for Character he argues that we should be hiring attitude and character, and our goal in the hiring process is to identify these traits. But there is a catch. We are not trained to do this. He suggests that candidate recommendations from others that we respect and trust are our current best method to assure “success” in the hiring process.

It’s a profound, extensive and obviously well known dilemma in our society and organizations. We know exactly what’s broke and not working well.

Creating and maintaining a positive attitude is the most efficient and low-cost investment one can make in order to change their life. A positive attitude is a habit and must be learned through repetition and conscious effort on your part.

A positive attitude is not dependent upon your genetic composition. It depends upon your decision to face your world with enthusiasm and to create a positive environment.

We are faced with millions of challenging situations throughout our personal and professional lives. Many provoke physical or emotional pain and suffering. Can you tell me which of these situations will be made easier by being depressed, critical, bitter, angry or apathetic? None of them.

By accepting the reality that we will be faced with many challenges in life, and that we must seek solutions, it becomes obvious that creating and maintaining a positive attitude can only help us. Our problems remain the same size, it does not matter if you react with bitterness or enthusiasm, it doesn’t change the problem.

What we alter with a positive outlook, is our ability to accurately measure the situation and create appropriate solutions. If you choose to maintain a positive attitude you are no longer a helpless victim of circumstance, but an active participant in the creation of opportunities and solutions.

A positive attitude stimulates creativity and creates opportunities.

A positive attitude is one of the fundamental core characteristics of successful people.

A positive attitude will change the way you feel about yourself, your family and your job.

A positive attitude will change the way you approach and solve problems.

A positive attitude will inspire and energize others.

A positive attitude will affect internal physical and psychological processes that eventually will materialize in your actions.

Don’t confuse a positive attitude with extreme optimism. You should create and maintain a positive attitude while being realistic about your situation. It’s not about closing your eyes to the negative and ignoring the problems in our lives. That would be foolish.

It’s all about chosing to be enthusiastic and cheerful, and dealing with the world around us with energy and the desire to do the best we can, all the time.

“When you choose to be pleasant and positive in the way you treat others, you have also chosen, in most cases, how you are going to be treated by others.”– Zig Ziglar