Despite the steady growth of yoga and Pilates in the Unites States, fewer men are practicing these mind-body exercises. Some companies in the industry are aware of this trend and are trying to attract more men back into the studio.
Yoga and Pilates studios generate $7 billion in revenue each year, according to IBISWorld’s Pilates & Yoga Studios report. These studios are growing at an average annual rate of 7.7 percent despite a low participation rate from men.
Of the 22.1 million ...

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