Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home happy and maybe even get a promotion. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Start Engaging.”

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. hope you will enjoy this report. Indeed we live in exciting times as marketers!

Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. New research shows more content means more sales leads. study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The data showed that companies that generated more content generated more sales leads. Businesses with over 400 indexed pages generated the most traffic and leads.

B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. With up to 9 out of 10 visitors to your website not ready to buy, lead nurturing is one of the most important factors in B2B marketing today. We could not agree more.

As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Don’t believe this? Check out the job boards; most senior marketing positions are being defined with a requirement for statistical analysis. and the specific source of your interest. Hurry up.
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veryone is talking. cloud this," "cloud that," "to the cloud!" So what is all this talk about cloud computing and cloud services? The short and sweet definition might be best explained with the idea of storing files: So instead of storing files locally, say a PC, they are available regardless of what specific device you're using (PC, Server, Tablet, Smartphone, etc
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Frequent readers of this blog need no introduction to the term an Inbound Marketing Automation system. But for new arrivals, the term signifies the powerful combination of Inbound Marketing and Marketing Automation – the new and powerful way to market B2B solutions. The major thrust behind Inbound Marketing’s success, is that done right, your ideal prospects [.]. Blog Posts
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