Creative director Alessandro Michele has moved on from peacocks to flamingos

Gucci rolled out yet another eccentric campaign after the Spring Summer 2016 peacock spectacle. The new Pre-Fall 2016 campaign, shot by Glen Luchford, co-stars a flock of flamingos at a birdhouse.

Alessandro Michele's beautiful gender-fluid pieces, decorated with floral prints and insect embroidery, were worn by models who looked completely at home with the generally stoic flamingos. The retro vibe of the campaign is infectious; overgrown vines, old furniture, tattered books and patterned rugs reflect Alessandro's quirky approach to Gucci. Like the peacock in the subway, the flamingos in the birdhouse aren't likely to be forgotten too soon.