Paytronix

… have tapped into beacon technology to offer giveaways and original content at music festivals like Bonnaroo and Lollapalooza. Geofencing firm Paytronix has helped a number of restaurant chains to add the technology to their marketing mix. For example, it worked with casual-dining chain Duffy’s Sports Grill to create a “Big Game Giveaway…

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a cushy, content-rich VIP experience. Bud Light empathizes, festival fans.