Starbucks spokesman Jim Olson said the company was responding to numerous petitions and individual requests from customers who were concerned about the use of an insect-based extract.

The organization Change.org contacted CNNMoney to claim partial responsibility for pressuring Starbucks with its petition of 6,000 signatures gathered by blogger Daelyn Fortney. The purpose, according to Fortney, was to switch to a "vegan-friendly" extract.

The cochineal has a long history as being used as a red dye, according to Richard Levine, communications program manager for the Entomological Society of America.

"The red in the uniforms of the British soldiers during the Revolutionary War came from cochineal dye," he said. "The same goes for the uniforms of the Royal Canadian Mounted Police."