Brother International Corporation has launched an all-new online catalog of digital part models for their popular line of gearmotors and reducers. Built by CADENAS, this powerful new tool places the power in the hands of Brother’s customers. Users can now quickly configure, preview and download the Brother products they need in more than 100 native CAD formats, shortening design cycles and improving Brother’s digital customer experience (DCX).

Brother Gearmotors, a division of Brother International Corporation, offers a wide range of high-quality, gearmotors ranging from 1/50th to 3 horsepower. The goal for their new online catalog is to provide cutting-edge digital part models while improving the overall customer experience. The new tool delivers the highest quality 3D previews available, helping users to configure and select the right part the first time. The new configurator also offers the widest selection of native CAD formats available. Users now have more than 100 formats to choose from, including native files for Autodesk AutoCAD®, Autodesk Inventor®, SolidWorks®, Solid Edge®, PTC Wildfire® and CREO®, Siemens NX®, CATIA®, and more.

“Brother Gearmotors’ new product configurator will greatly aid our customers in determining the ideal products for their needs,” says Candice Amaral Sales and Marketing Supervisor for Brother Gearmotors. “The tool it’s self provides true native CAD formats, which our users are extremely happy with. Plus, it’s great from an administration standpoint, because the new tool is easy for our team to use and fast for us make updates.”

“Using the Electronic Product Catalog based our eCATALOGsolutions software, we’re helping Brother provide the best customer experience and make it easy for their customers to get exactly what they need, on-demand,” says Jay Hopper, COO of CADENAS PARTsolutions, a member of the CADENAS group. “As a result, Brother will see the benefits in increased qualified marketing leads, increased product sales and customers who come back again and again.”

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