In my last blog ; I touched upon and referenced the framework for organizations to be social and overview of IBM's social software offering - IBM Connections.

The framework I referred to talks about the compelling reasons for the organizations to adopt social or 'more social' business pattern i.e All employees , Customers and Partners can collaborate in one realm as against the current trend of Employees on Intranet and emails, Customers and Partners on Hosted sites and emails.

A summary theme of the frame work is :

Social business accelerates communication and collaboration across networks of employees, customers and partners

Enterprises may use social content to capture and share expertise and best practices, making ad hoc processes more efficient and transparent

Social business enables new business insights by analyzing social data to gain a better understanding of business situations and the decision-making process

With advent of social business paradigm, a enterprise can create a single platform for all the stakeholders to be collaborating seamlessly and also data so generated provides better information and faster decisions .... The visual below provides the compositional view of social business framework .....

This whole scenario mentioned above is also reflected in Exceptional Web experience suite IBM has announced -

Consider a scenario where enterprise Portal service provides all mailing / collaboration, intranet and extranet integration and the social aspect is covered by extending IBM Connections on to the IBM Portal....