Accedo Powers Increased Device Support for Lightbox

The Lightbox subscription video-on-demand service launched in August 2014, and is available to all New Zealand homes with broadband internet connections, regardless of ISP. The Lightbox user interface is powered by Accedo’s multiscreen solution, Accedo VIA™, which enables the launch of compelling VOD and Linear TV services more quickly across multiple platforms.

The initial launch saw the service deployed on an Accedo VIA™ powered iPad app. With subsequent releases, Lightbox is now available on a wider range of devices, including iOS and Android tablets and smart phones, PlayStation®3 and PlayStation®4, Samsung Smart TVs, Panasonic Smart TVs, LG Smart TVs, Airplay and Google Chromecast.

Features of the applications include the ability to assign user profiles and parental controls. Viewers can also resume content between devices, as well as displaying recently watched, watch lists, and express content.

“We are pleased that, thanks to Accedo VIA™, less than a year after our initial launch, we have been able to extend our service to an impressive range of devices,” commented Jakob Sorenson, Head of Product at Lightbox. “The initial launch has been extremely well received, and we are proud to be giving viewers across the country the freedom to watch the shows they want when and how they choose.”

“The demand for high quality content available anytime and on any device is becoming an increasingly important factor for consumers,” commented Michael Lantz, CEO, Accedo. “We are pleased to be working with Spark to greatly extend the device reach for the already popular Lightbox TV service, enabling viewers across New Zealand to access the service when and where they choose, on small and big screens alike, and everything in-between!”

“We have worked closely with Lightbox to deliver a best in class user experience for this service,” commented Matt Kossatz, VP Asia Pacific, Accedo. “We look forward to continuing to work together to further develop features and expand device support.”