Produce also sold out of 8-pound bags of russet baking potatoes, priced at $2.77.

“We know we’re going to have a lot of traffic so we order so much product that we usually don’t sell it all that same day,” Perry said.

The Midnight Madness events, launched about a year ago, are usually scheduled for the last Friday of the month, and run from 4 p.m. until midnight. Since it’s a chainwide event, corporate K-VA-T tells each department what products to put on sale.

Other fresh department sale items this time included deli-made coleslaw for 77 cents a pound, and Armour hot dogs, a 12-ounce package for 77 cents.

“It’s a good way to try to boost end-of-month sales, and our sales this time were a record for Midnight Madness promotions,” store manager Adam Baldridge said.