Mission
Our mission is to provide mobile phone based education to people in Africa, who lack the knowledge regarding HIV/AIDS related topics.

Vision
“Spread the message stop the virus”
Text to Change is dedicated to contribute to the fight against the worldwide epidemic. To begin with we intend to focus on HIV/AIDS education. We strive to educate people in a playful but serious way, by using practical and innovative mobile phone based activities, in order to increase awareness and realize a positive behavioural change among young people to curb the spread of HIV/AIDS.

Objectives
With Text to Change we want to realise the following objectives:

Create a dialogue in order to increase awareness of the disease and achieve comprehensive knowledge levels among young people.

Concept
“Don’t guess the answers, learn the truth about AIDS!”
With the Text to Change concept we offer an interactive Mobile SMS Quiz with (general) knowledge questions regarding HIV/AIDS linked with a rewarding system (incentive).

By means of this edutainment and this interactive way of communicating, we tend to reach out to millions of people in Africa and around the world in order to spread the message of HIV/AIDS and make it a subject of discussion.

The SMS Quiz is designed to raise and help resolve key issues around HIV transmission and prevention.