When’s the last time you went to an amazing conference, or at least one special enough to rave about? For conference hosts, the pressure is on to increase conference participation and audience engagement by providing quality content well beyond watching a speaker on a stage reading off of a PowerPoint presentation. Anyone can read articles about the topics your speakers are presenting, so a conference needs to offer more than just content on slide after slide. So how do you create an event that provides value that matches the good money they’re paying to be there? Exchange PowerPoints for powerful play. Gamify your event with interactive ideas to increase conference participation.

We’re so excited about our partnership with HBO to create the “Hogwarts House Challenges” in which participants faced off in Harry Potter trivia and challenges in Atlanta, Boston, and Denver. Is The Go Game a part of the wizarding world? Not exactly. We’re Muggles still waiting for our letters from Hogwarts, but our costume collection rivals the wardrobe of any wizard and our gamerunners make magic happen every day. Yeah, yeah, we can’t levitate, but we help groups WIN(gardium leviosa) at team building, without the trust falls. And we don’t have magic wands, but we do have suitcases full of rubber chickens that we swish and flick around. 95% of the time things go perfectly well in our games, but when they don’t, we use 17 years of experience to transform a challenging situation into a magical experience. A few of our game producer wizards shared their magic tricks with us and told us about times they turned horror stories into magical moments.