Chitika Press Center

Chitika Press Center

Welcome to the Chitika Press Center. Here you can find Chitika facts, logos, news mentions and other useful information.

What is Chitika?

Chitika is an online ad network that caters over four billion strategically targeted ads each month to a network of over 300,000+ sites, making it the second largest network of its kind. Chitika leverages its proprietary targeting and optimization technology – a delicate blend of “Art + Science” – to ensure delivery of intent driven ads to the right user, at the right time and in the right place. Chitika’s advertising partners include; Yahoo!, SuperMedia, hibu and HomeAdvisor, among others.

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Chitika Facts

Founded: 2003Location: Headquarters in Westborough, MA and offices in Hyderabad, IndiaWhat does Chitika mean? Chitika (pronounced Chih-tih-ka) means “snap of the fingers”, in Telugu (a South Indian Language), and represents the speed at which Chitika online ads display on a website.

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Logos & Media

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Chitika Press

“Small businesses target hyper-local mobile ads via brands’ apps”

Small business owners can gain a lot from local mobile advertising because everyone they reach is a potential customer, and they get a more direct connection to consumers than with a billboard or flyer.Read the Full Story

“Amazon Cuts Struggling Phone’s Price to 99 Cents”

Andrew Waber, a Chitika market analyst, said the Fire recalled Microsoft’s Surface tablet, whose price was slashed after it stumbled out of the gate. While the Surface’s popularity temporarily increased, Mr. Waber said, “these gains largely evaporated over the long term.”
Read the Full Story

“One Day In, iOS 8 Adoption Trails Pace of iOS 7, iOS 6”

“While reviews of the new OS version have been generally positive, initial adoption of iOS 8 has been remarkably more tepid than the last two iOS iterations — iOS 7 and iOS 6,”” Chitika said in a report being released later on Thursday.
Read the Full Story

Chitika Insights Data Featured in All Things D

RTB Division Update

Chitika appoints Michael Ouellette as head of Chitika’s Real Time Trading Desk division, dedicated to helping marketers make the right targeting decisions based on Chitika’s vast inventory of consumer intent data.

Chitika Insights Data Featured in CNN Money/Fortune

Utilizing a Chitika Insights study subsequently referenced on Apple’s earnings call by CFO Peter Oppenheimer, Philip Elmer-DeWitt reports on the state of the tablet marketplace.

Chitika.com Relaunch

Mobile Division Update

Chitika appoints Matt Kojalo as GM of Mobile Advertising Division. Matt will lead the planning and execution of Chitika’s global roll-out of the Mobile Supply Side Platform.

NECN: Chitika is the Google of MetroWest

“It is like nothing I’ve ever seen before,” are the words that Katelyn Tivnan of New England Cable News used to describe the culture at Chitika after visiting our Westborough, MA Headquarters this week.

Play Hard, Work Smart: Chitika Featured in the Boston Globe

Chitika was featured in the Boston Globe as one of several companies in Massachusetts taking steps to incorporate a focus on fitness and health in everyday activities. At Chitika, we like to follow the guidelines of “play hard, work smart.”