Product News

07-02-2014

Improved GPS Technology and Wi-Fi® Capabilities Combined with High-Power Lenses and Enhanced Image-Editing Features Provide Users with Premier Compacts for Shooting and Sharing

SINGAPORE - Nikon Singapore Pte Ltd is pleased to announce the release of the second range of its Spring 2014 COOLPIX digital camera series. The seven new cameras address the needs of individuals by combining advanced capabilities and high-powered lenses in easy to operate compacts ideal for any environment.

“The latest COOLPIX series combine the best of Nikon’s imaging innovations with portability and ease-of-use. The COOLPIX P600 is the star of the line-up, boasting an outstanding 60x optical zoom to provide remarkable clarity for capturing stills and videos. Its high-performance NIKKOR lens features a super ED glass element that are typically used in interchangeable lenses for D-SLRs – a first for our compact cameras,” said Uemura Kimito, General Manager, International Marketing Division Imaging Group, Nikon Singapore Pte Ltd. “Many of the new cameras are also equipped with built-in Wi-Fi capabilities to cater to the growing demand for users to stay connected and share their images on social networking sites easily.”

The Nikon COOLPIX P340: Powerful Performance from a Compact Camera

The 12-megapixel COOLPIX P340 offers a useful 5x wide-angle to telephoto (24-120mm, 35mm equivalent) zoom, a 10x Dynamic Fine Zoom1 (approximately 240mm, 35mm format equivalent), and cutting-edge features in a sleek, portable design for exceptional images and HD videos. It has a 1/1.7-inch backside-illuminated (BSI) CMOS sensor that offers users the ability to confidently capture vibrant photos with low noise. Additionally, its super-fast f/1.8 lens renders photos and Full HD 1080/60i video with stereo sound for striking clarity in a variety of lighting conditions. The lens also includes Vibration Reduction image stabilization to further reduce the effects of image blur when shooting handheld. The camera allows macro shooting as close as approximately 2cm. A 7-blade Iris diaphragm also delivers images with beautiful background blur.

Operability is simplified via a new multifunctional Control Ring that helps select functions such as Exposure Compensation, ISO Sensitivity, White Balance Fine Adjustments (blue/amber direction, green/magenta direction), Shutter Speed, Aperture, Manual Focus, and Zoom Memory. The Control Ring also helps adjust scene modes and special effects. Frequently used functions can be assigned to the Fn (function) button.

Lens-shift Vibration Reduction (VR), alongside the new ACTIVE mode, assist in capturing blur-free images and videos. The ACTIVE mode effectively compensates image blur caused by camera shake when shooting from a moving vehicle or while walking.

A built-in neutral density (ND) filter offers superior depiction capabilities. A combination of the built-in ND filter and f/1.8 aperture expands the possibilities of expression. Reducing light with the built-in ND filter enables use of slower shutter speeds even in bright situations. It can also adjust the expression of water flow or degree of blur flexibly.

The COOLPIX P340 comes with versatile shooting functions that enable individual image creation. It offers four exposure modes (P, S, A and M) and a user-setting mode (U), along with the new multiple exposure shooting function, that allows the creation of a unique image by overlaying up to three images. It also comes with RAW (NRW) file support. Pre-shoot special effects enable image creation with the user’s preferred colour and tone. Active D-Lighting reduces lost highlights and shadows with pre-shoot settings, similar to Nikon D-SLRs. A User Setting mode can register frequently-used settings. Exposure Bracketing allows exposure to be changed three times automatically during continuous shooting when enabled. A Pre-shooting Cache makes it easy to capture perfect moments by saving up to five frames from before the shutter-release button is pressed all the way. The camera also comes with a Scene Auto Selector, Interval Shooting and Flash Compensation.

The COOLPIX P340 also features the COOLPIX Picture Control system that allows image creation settings. Sharpness, color saturation and other settings can be made prior to shooting according to the subject, shooting situations, or photographer’s intention. This greater control over image design provides a more personalised photo-taking experience for users.

The camera’s Enhanced Filter Effects include Photo Illustration, Portrait (with monochrome background) and Soft Portrait. These are in addition to the existing effects such as Selective Colour, Cross Screen, Fisheye, Miniature Effect, Painting and Vignette.

A new high-speed autofocus algorithm has shortened focusing time to 0.23sec and the release time lag to 0.24sec (at the maximum wide-angle position). Stress-free, smooth focusing is also made possible even for telephoto shooting.

To help users in achieving better focusing, the new Peaking function during manual focus setting emphasizes the edges of the focused area on the monitor or viewfinder, allowing finer and smoother adjustment of the focus point.

The camera has built-in Wi-Fi® capabilities for transferring images to smart devices and sharing on social networking sites. Nikon’s Wireless Mobile Utility app (available at the App Store or Google Play) also enables remote shooting from and automatic transfer to compatible smart devices.

In addition, a 3.0 inch, approximately 921k-dot RGBW monitor displays bright, beautiful images with low power consumption. Monitor brightness can also be increased for outdoor shooting to ensure clear visibility under direct sunlight. The EH71P Charging AC Adapter, along with improvements made to the charging system of the camera, have shortened the battery charge time to approximately 1 hour 50 minutes.

A successor of the COOLPIX AW110, COOLPIX AW120 has been improved to support shooting in all types of outdoor situations. In addition to the latest camera features, including a 5x optical zoom NIKKOR lens, a backside-illuminated (BSI) CMOS sensor with an effective pixel count of 16.0-million pixels, and built-in Wi-Fi® support, this camera is tough enough to use in the most severe outdoor situations with waterproofing to a depth of 18m, shock-proofing that allows the cameras to withstand falls up to approximately 2m, cold-proofing to approximately −10°C, and dust-proofing compliant with JIS/IEC Class 6 (IP6X).

A 5x optical zoom NIKKOR lens that covers a wide range of focal lengths from the wide-angle 24mm to 120mm (35mm format equivalent) offers superior image quality. With a nearest focusing distance of approximately 1cm, users can get right up to their subjects for macro photography. The camera is also equipped with a lens-shift Vibration Reduction (VR) function that enables beautiful rendering, even in outdoor situations in which camera shake often results in blurred photos. It uses an EXPEED C2 image-processing engine.

Besides conventional GPS, GLONASS2 is also supported. Location information of places that were previously difficult to measure such as between buildings can be accurately acquired in a short time. As a result, more detailed location information such as longitude and latitude about shooting sites can be recorded on pictures.

The COOLPIX AW120 has a built-in world map with an Action Map Control function that enables the enlargement and reduction of the map simply by shaking the camera. The camera also offers improved operability when scrolling the world map by providing button operation as well as scrolling via camera inclination. It has an electronic compass that records information such as position and the direction in which the camera is pointing with shooting. The Point Of Interest (POI) function records location information of taken pictures or movies and the Logging function records route of movement. The new Save Location function allows up to 30 shooting locations to be registered on a map and an Outdoor Information Display provides quick confirmation of all location information.

The camera comes with a variety of functions that support an active outdoor life, including an altimeter, depth gauge, and atmospheric pressure displayed on the camera monitor and recorded with image data.

The COOLPIX AW120 is equipped with a Wi-Fi® function that enables the wireless transfer of data from the camera to a smart device such as a smartphone or tablet. This makes it possible for users to transfer high-quality still images with the camera to a smart device while participating in outdoor activities at the beach or mountains for immediate upload to social networking sites. The transfer of movie recordings is also supported for Android devices. The Wireless Mobile Utility application must first be installed on the smart device (the app can be downloaded for free from the smart device's app store). In addition to the ability to upload still images and movies saved to the SD memory card inserted in the camera, collaboration with smart devices also enables remote shooting using the smart device to frame images, control zoom, and shoot. This is extremely convenient for taking group photos.

For those who want to capture their journey through video, this camera also offers Full HD 1080/60i movie recording with stereo sound at the simple press of a movie record button. It comes with the record pause and still-image saving functions. It also allows face-priority autofocus during movie recording. A high-performance combination of lens-shift and electronic Vibration Reduction (VR) helps achieve beautiful movies with minimal blur.

Superior visibility is ensured even in bright outdoor conditions with minimal reflection thanks to the approximately 921k-dot, 7.6cm/3-inch OLED monitor with anti-reflection coating. High-contrast, high-definition images can be viewed during shooting and playback with minimal reflection, and letters/numerals in the menu display can be clearly recognized, ensuring comfortable operation.

The camera comes with continuous shot combining technology for scene modes such as Night Landscape, Night Portrait, Backlighting, and Easy Panorama. It has Target Finding autofocus, Easy Auto shooting, and a Smart Portrait mode. It allows fun image-editing with simple operation before and after shooting. A total of 26 before shooting special effects include new additions such as Pop, Vivid, Toy Camera Effect 1, Toy Camera Effect 2, Cross Process (four colours), plus Selective Colour (12 colours + full colour). Of the 32 after shooting filter effects, Pop, Vivid, Toy Camera Effect 2, Cross Process and Soft Portrait are new additions.

Four new functions have also been added to the eight existing Evolved Glamour Retouch functions. These include Glare Reduction, Lipstick, Mascara, and Eye shadow. Brighten Faces has been upgraded to Brighten Faces Powder with selectable levels from three to five.

The camera also offers a Red-eye Reduction function that detects and corrects the red-eye effect in both human and animal subjects during playback. The red-eye effect of up to five pets and up to 12 people can be detected and corrected.

New accessories for the camera include a Silicon cover jacket with LCD protective film and the AN-SCM chest mount camera strap.

The camera’s high quality metallic exterior with tough, yet refined, smoothly curved surfaces gives it an attractive design that matches both rugged field and city users. Its dimensions are approximately 110.1(W) x 66.0(H) x 25.8(D)mm (excluding projections) and it weighs approximately 213g (including battery, SD memory card). The camera comes in distinctive colour variations for best matching of outdoor and urban uses.

The new EH-71P/EH-71PCH Charging AC Adapter and UC-E21 USB Cable shorten the charging time by approximately 1 hour 30 minutes. The micro-USB connector increases current use for USB charging enabling shooting operation during charging as well as high-speed battery charge.

The Nikon COOLPIX AW120 is available in black, blue, orange and camouflage.

The Nikon COOLPIX P600: The Advanced Performance Ultra Zoom Camera

For those looking to capture a beautiful and sharp image up close or at a distance, the new COOLPIX P600 boasts a 60x optical zoom (24-1440mm, 35mm format equivalent) and 120x Dynamic Fine Zoom1 (2880mm, 35mm format equivalent) - an outstanding zoom range for users that require the very best in performance and versatility. The P600 also features a 16.1-megapixel backside-illuminated (BSI) CMOS sensor and high ISO (6400) sensitivity to ensure quality images even in low-light conditions. It allows macro shooting as close as approximately 1cm and comes with a high-performance EXPEED C2 image-processing system.

The high-performance NIKKOR lens consists of 16 elements in 11 groups with four ED glass elements and one Super ED glass element. The Super ED glass element provides high image-forming performance while compensating chromatic aberration for high image quality even in dark situations.

Lens-shift Vibration Reduction (VR) alongside the new ACTIVE mode assist in capturing sharp images and video. The ACTIVE mode effectively compensates image blur caused by camera shake when shooting from a moving vehicle or while walking.

The COOLPIX P600 allows users to not only shoot images from a distance, but also at unique angles thanks to a vari-angle, approximately 921k-dot, 7.6cm/3.0-inch, wide-viewing-angle TFT LCD monitor. The monitor comes with anti-reflection coating, brightness adjustment, Clear Colour Display, and a RGBW system that ensures clear visibility even under sunlight.

It is also equipped with an electronic viewfinder with approximately 201k-dot, 0.2-inch type LCD. A Monitor button is employed to enable switching between the monitor and electronic viewfinder. Looking through the electronic viewfinder stabilizes the photographer’s posture and minimizes camera shake.

Frequently used functions can be assigned to a separate function (Fn) button and a side zoom lever assures minimal camera shake when zooming.

The camera has built-in Wi-Fi® capabilities for transferring images to smart devices and sharing on social networking sites. Nikon’s Wireless Mobile Utility app (available at the App Store or Google Play) enables remote shooting from and automatic transfer to compatible smart devices. The camera also comes with Eye-Fi support.

The COOLPIX P600 boasts evolved high-speed response. The autofocus time is approximately 0.21 seconds and shooting time lag at wide-angle positions is approximately 0.27 seconds. Continuous shooting is possible until SD card memory becomes full or battery is exhausted. The camera also allows interval shooting that can be set in 30sec or finer units.

Additionally, Full HD 1080/60i video recording with stereo sound is possible with a simple touch of the dedicated movie record button. It comes with the record pause, still-image saving and optical zoom during movie recording functions, and HDMI support. It also allows autofocus and the ability to lock auto exposure during movie recording.

The COOLPIX P600 comes with versatile shooting functions that enable individual image creation. It offers four exposure modes (P, S, A and M) and a user-setting mode (U) along with the new multiple exposure shooting function that allows the creation of a unique image by overlaying up to three images. When shooting in M mode, exposure at the time of shutter release can be previewed on the through-the-lens monitor image. The camera’s special effects include the painting effect. New filter effects such as Photo Illustration, Soft Portrait and Portrait (with monochrome background) have also been added.

The new Peaking function during manual focus setting emphasizes the edges of the focused area on the monitor or viewfinder allowing finer and smoother adjustment of the focus point, so as to help users in achieving better focusing in their photos.

It also has new scene modes that enable simple focusing. The Bird-watching and Moon modes allow the camera to automatically set optimal aperture and shutter speed, making handheld shooting of wild birds or the moon easy.

The camera includes the COOLPIX Picture Control system that allows image creation settings. Sharpness, color saturation and other settings can be made prior to shooting according to the subject, shooting situations, or photographer’s intention.

The camera has an easy-to-hold, compact and refined body at approximately 125.0(W) × 85.0(H) × 106.5(D)mm and 565g. Shutter-release button is positioned at the inner side and angled so that the index finger naturally reaches it. The form also assures secure holding.

Battery charging time is shortened with increased current using the new EH-71P Charging AC Adapter. A new EN-EL23 Rechargeable Li-ion Battery accounts for the longer battery life while retaining a compact body size.

The slim COOLPIX S9600 sports a 22x optical zoom (25-550mm, 35mm format equivalent) and a 44x Dynamic Fine Zoom1 (approximately 1100mm, 35mm format equivalent) and is the perfect companion for anyone who wants to capture and share high-quality images and HD videos with a sleek and stylish package. Small enough to keep close in a shirt pocket or purse, the COOLPIX S9600 features a 16.0-megapixel backside-illuminated (BSI) CMOS sensor, ideal for capturing low-light images with clarity and sharpness. It allows macro shooting as close as approximately 1cm and has an EXPEED C2 image-processing system. It is also equipped with the NIKKOR lens with Vibration Reduction (VR) technology to minimize the effects of blur and camera shake.

An Evolved Scene Auto Selector offers 10 types of scene modes and employs 15 types of scene modes for automatic detection. The camera also offers a Red-eye Reduction function that detects and corrects the red-eye effect in both human and animal subjects during playback. The red-eye effect of up to five pets and up to 12 people can be detected and corrected.

Another reliable automatic function for achieving sharp focus is the Pre autofocus. This function achieves focus automatically even without of pressing the shutter-release button halfway. Even with zoom shooting or in low-lit situations, this reliable autofocus function lets users easily capture a subject at decisive moments, delivering desired result.

For those who want to capture their journey through video, this camera also offers Full HD 1080/60i movie recording with stereo sound at the simple press of a movie record button. It comes with the record pause and still-image saving functions. It also allows face-priority autofocus during movie recording. A high-performance combination of lens-shift and electronic Vibration Reduction (VR) helps achieve beautiful movies with minimal blur.

An Evolved Glamour Retouch allows Glare Reduction, Lipstick, Mascara and Eye Shadow along with other image enhancements. It offers 31 post-shoot quick effects including the Soft Portrait, two Toy Camera Effects, Pop, Super Vivid, and Cross Process (four types). It also includes 26 special effects for image-editing before shooting including Pop, Super Vivid, two Toy Camera Effects, and Cross Process (four colours).

In addition, the camera offers built-in Wi-Fi® connectivity so images can be shared while on the go by transferring them to a compatible smart device equipped with the Wireless Mobile Utility application. Video transfer is supported for Android devices, and users can remotely take photos with the camera from a compatible smartphone or tablet.

The camera comes with high-speed battery charge and allows shooting operation as well as playback during charging. It has an approximately 460k-dot, 7.6cm/3-inch TFT LCD monitor with anti-reflection coating. With dimensions of approximately 108.6(W) x 61.0(H) x 31.6(D)mm (excluding projections) and approximate weight of 206g (including battery, SD memory card), this fashionable high-power zoom camera can be carried anywhere.

The Nikon COOLPIX S9600 is available in black, white and red.

The Nikon COOLPIX S32: Every Family Member Can Capture Beautiful Images, Worry-Free

Ready for every precious family moment, the 13.2-megapixel COOLPIX S32 allows every family member young and old to capture beautiful photos with ease, whether on vacation or at the pool. Housed in a compact, durable body that is waterproof (up to 10m/33ft), shockproof (up to 1.5m/5ft) and dustproof, this point-and-shoot takes the worry out of photography regardless of the setting or situation. Clear and precise images or Full HD (1080) format video are made possible with the help of a 3x optical zoom (30-90mm, 35mm format equivalent) NIKKOR lens, and a dedicated video record button creates an effortless transition from stills to video. A HDMI micro connector supports video playback via a HDTV. The camera allows macro shooting as close as approximately 5cm.

A new Delete Lock function, easily activated at the press of two buttons simultaneously, helps prevent unintentional image deletion. This is a useful feature for children and parents who are not familiar with camera operations. It also comes equipped with continuous shot combining technology that minimizes camera shake and noise in night landscape shooting by reducing lost highlights.

An approximately 230k-dot, 6.7cm/2.7-inch TFT LCD monitor with anti-reflection coating supports an enhanced easy and intuitive graphic user interface that enables simple navigation and several shooting and playback modes designed to make photography simple and fun. A new rating function acts as a communication tool by letting users rate each other’s images.

Enhanced image-editing effects such as Change Scene (at shooting), Play With Pictures (during playback) and Frame Decoration add an additional element of fun. New image effects include Reflection on a Marble, Neon Sign and Cartoon Effect.

Users can instantly show off their favourite family moments by creating in-camera slide shows with animation (12 built-in patterns) and music. In addition, family members can further personalise memories by adding recorded messages to photos taken.

The camera comes with a Scene Auto Selector and Smart Portrait Mode. A smaller body and firmer grip is achieved with round, indented surfaces. It is approximately 107.6(W) x 66.1(H) x 40.4(D)mm (excluding projections) and weighs approximately 175g (including batteries, SD memory card). Accessories include a silicone jacket with hydrophilicity LCD protection film.

The Nikon COOLPIX S32 is available in white, pink, blue and yellow.

The Nikon COOLPIX P530: New Levels of Expressiveness in a Compact Body

Built for users looking to capture arrestingly crisp images from any distance, the new COOLPIX P530 boasts a 42x optical zoom (24-1000mm, 35mm format equivalent) and 84x Dynamic Fine Zoom1 (2000mm, 35mm format equivalent) for an impressive zoom range. The high-performance NIKKOR lens consists of 14 elements in 10 groups with four ED glass elements and allows macro shooting from as close as approximately 1cm. The P530 also features a 16.1-megapixel backside-illuminated (BSI) CMOS sensor and high ISO (6400) sensitivity to ensure quality images even in low-light conditions. It comes with a high-performance EXPEED C2 image-processing system.

High-performance lens-shift Vibration Reduction (VR) alongside the ACTIVE mode assist in capturing sharp images and video, while full manual controls give users the power to realize their creative potential when shooting.

An approximately 921k-dot, 7.6cm/3.0-inch, wide-viewing-angle TFT LCD monitor and an electronic viewfinder with approximately 201k-dot, 0.2-inch type LCD offer comfortable operability. A Monitor button is employed to enable switching between the monitor and electronic viewfinder. Looking through the electronic viewfinder stabilizes the photographer’s posture and minimizes camera shake.

The COOLPIX P530 comes with versatile shooting functions that enable individual image creation. It offers four exposure modes (P, S, A and M) and a user-setting mode (U) along with the new multiple exposure shooting function that allows the creation of a unique image by overlaying up to three images. To help users achieve better focusing in their shots, the new Peaking function im manual focus setting emphasizes the edges of the focused area on the monitor or viewfinder allowing finer and smoother adjustment of the focus point.

The camera’s special effects include the painting effect as well as new filter effects such as Photo Illustration, Soft Portrait and Portrait (color and black & white). It also has new scene modes that enable simple focusing. The Bird-watching and Moon modes allow the camera to automatically set optimal aperture and shutter speed, making handheld shooting for wild birds or the moon easy.

The COOLPIX Picture Control system allows image creation settings. Sharpness, color saturation and other settings can be made prior to shooting according to the subject, shooting situations, or photographer’s intention.

The WU-1a Wireless Mobile Adapter, together with the Nikon Wireless Mobility App, allows users to shoot remotely and transfer images to smart devices.

Full HD 1080/60i format video recording with stereo sound is possible with zoom, autofocus, record pause and movie editing functions and HDMI support.

The Nikon COOLPIX S9700: Slim Body with Ultra-High-Power Zoom to Share World Travels with Ease

The slim COOLPIX S9700 sports a 30x optical zoom (25-750mm, 35mm format equivalent) and 60x Dynamic Fine Zoom1 (approximately 1500mm, 35mm format equivalent), enabling capture of images that deliver more powerful impressions. It allows macro shooting as close as approximately 1cm. With a sleek and stylish package of approximately 34.5mm thickness, the camera is the perfect companion for anyone that wants to capture and share high-quality images and HD videos.

Small enough to keep close in a shirt pocket or purse, the COOLPIX S9700 features a 16.0-megapixel backside-illuminated (BSI) CMOS sensor, ideal for capturing low-light images with clarity and sharpness. It has an EXPEED C2 image-processing system. Its high-performance NIKKOR lens comes with Vibration Reduction (VR) to minimize the effects of blur and camera shake.

It comes with four exposure modes (P, S, A and M) that are incorporated in the Mode dial for versatile shooting. Mode setting is easy while holding the camera to ensure reliable capture of desired subjects, stimulating the desire for new photographic expressions.

To enhance the user’s sharing capabilities when away from family and friends, the COOLPIX S9700 offers a built-in GPS function to provides users with the ability to log their travels and share where they have been. The GPS function is further enhanced by GLONASS2 support that allows accurate acquisition of the location information of places that were previously difficult to measure. A built-in world map activated by a map display button at the back of the camera comes with a spot register function that lets users register up to 30 locations from images or maps in the map display. The logging function is ideal for recording travel routes.

In addition, the camera offers built-in Wi-Fi® connectivity so images can be shared while on the go by transferring them to a compatible smart device equipped with the Wireless Mobile Utility application. Video transfer is supported for Android devices, and users can remotely take photos with the camera from a compatible smartphone or tablet.

An Evolved Scene Auto Selector that lets users confirm 10 types of scene modes and employs 15 types of scene modes for automatic detection. The camera also offers a Red-eye Reduction function that detects and corrects the red-eye effect in both human and animal subjects during playback. The red-eye effect of up to five pets and up to 12 people can be detected and corrected.

Another reliable automatic function for achieving sharp focus is the Pre autofocus. This function achieves focus automatically, even without of pressing the shutter-release button halfway. Even with zoom shooting or in low-lit situations, this reliable autofocus function lets users easily capture a subject at decisive moments, to achieve the desired result.

For those who want to capture their journey through video, this camera also offers Full HD 1080/60i movie recording with stereo sound at the simple press of a movie record button. It comes with the record pause and still-image saving functions. It also allows face-priority autofocus during movie recording. A high-performance combination of lens-shift and electronic Vibration Reduction (VR) helps achieve beautiful movies with minimal blur.

An Evolved Glamour Retouch allows Glare Reduction, Lipstick, Mascara and Eye Shadow along with other image enhancements. It offers 31 post-shoot quick effects including the Soft Portrait, two Toy Camera Effects, Pop, Super Vivid, and Cross Process (four types). It also includes 26 special effects for image-editing before shooting including Pop, Super Vivid, two Toy Camera Effects, and Cross Process (four colours).

The S9700 measures approximately 109.6 × 63.8 × 34.5mm (excluding projections) and weighs in at 232g including a battery and SD memory card. The camera comes with high-speed battery charge and allows shooting operation as well as playback during charging. It boasts an approximately 921k-dot, 7.6cm/3-inch TFT OLED monitor with anti-reflection coating. The high-resolution monitor provides high-contrast and high-definition display and ensures high visibility of display even in bright outdoor conditions.

The Nikon COOLPIX S9700 is available in black, white and red.

1 Dynamic Fine Zoom refers to the areas in which the camera can zoom while maintaining resolution from the maximum optical telephoto zoom position.

Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visithttp://nikon-asia.com. Connect with Nikon and other photographers on Facebook atwww.facebook.com/NikonAsiaand get the latest news and information from Twitter by following@NikonAsia.