Sims' inclusion has also come under fire after she allowed her six-year-old daughter onto the reality series and said she wouldn't have a problem with introducing her to cosmetic surgery.

Speaking to Digital Spy, an insider for the competition said: "With a week to go, the voting is changing on a daily, sometimes hourly, basis.

"Some of the mums you would expect are right up there, like Amanda Holden, Holly Willoughby and Katie Price, but Chloe Sims's support on Twitter from people like Joey Essex has also given her a real chance too. At the moment it's too close to call."