Lenovo has launched ‘make your own Moto X’ scheme in China, Thursday. The company announced at the Lenovo Tech World that the Moto Maker online design studio will allow buyers to customise Moto X via their website www.motomaker.cn.

The company stated in a statement that the buyers can build their own Moto phone by choosing the front colour, back colour and materials, accent colours, memory size, and wallpaper. Not only this they can also have their name or personalised message laser-etched on the back of the phone. To it give a more personal touch; the company claims that the Moto Maker provides an array of selection of authentic materials including FSC-certified wood and natural leathers.

What’s more? In case the customer is not happy with the final results they can exchange it within 15 days and start over.

Apart from this, the Moto X has a curved back and a sleek metal frame and runs on Android 5 Lollipop. The phone also has enhanced voice and gesture controls if the user wants to go hands-free.

With Lenovo’s Moto Maker introducing custom made phones, will the idea pave way for more personalised phones in future? It will be interesting to see whether the smartphone market biggies will also follow the footprints of Moto Maker.

This is not the first time when the custom made phones have forayed in the market. Back in 2010, a German company Synapse Phones announced it will let the buyer build their Android 2.2 handset, start with a 4.0-inch screen, selecting 3G or 4G LTE or WiMAX radio, choosing a camera up to 12MP, and round it out with options from Bluetooth and WiFi to HDMI output and extra storage.

Although, the idea was appreciated by the people, the company being a new one was not trusted. Ultimately, it seems now that Synapse was either a hoax or was unable to meet the demands. Currently, it is a defunct company.

Another customised phone company (this one is pretty legit!) is OwnFone. Based in the United Kingdom and founded in 2012, OwnFone is a low-cost mobile phone and is the size of a Visa credit card. The company claims this mini-phone is good for kids, grandparents, and those who just want keep their phones simple.

According to the company’s Facebook page, “OwnFone is a mini, light, low cost mobile phone that just calls the people you need; simply press the name of the person you want to call. You can have up to twelve names on your OwnFone and it receives calls too. It’s about the size of a credit card so you can keep it on you at all times.”

Users can “use your OwnFone day to day or as an emergency phone. It is rechargeable and in Shutdown mode your OwnFone will last up to a year without a charge. It comes in a wide range of colourful designs so there’s an OwnFone to suit everyone,” the description states.