new york fashion week fall winter 2010

Bobbi Brown @ Yigal Azrouel

Inspired by a collection rich in texture, the makeup for the Fall 2010 Yigal Azrouel collection is about the texture of the skin. Chic, yet effortless, skin is bronzed with emphasis on cheeks, and eyes are softly defined in beige and brown tones. Nude lips complete a fairly monotone, natural look, with the exception of a strong, linear, defined brow.

Stila / John Frieda @ BCBG Max Azria

Makeup How-to

This look was all about eye drama and nude lips. To get the look – apply eye shadow in Chinois all over your lids as a base. Apply Puppy to your crease as well your lower lash line in an upward motion to create a reverse cat eye look. Use Long Wear Lip Color – In the Nude – to get your perfect nude pout. Use Major Lash Mascara in Black on your lashes and you are ready for the catwalk!

Hair How-to

The modern, asymmetrical ensembles that ruled the runway were completed with a contemporary, sleek hairstyle created by John Frieda International Creative Consultant Harry Josh. “The collection had a clean, modern feel,” says Harry. “I wanted to complement that aesthetic with a very comfortable and effortlessly chic look. The inspiration came from the models themselves, who would come into casting and quickly pull their hair back into a bun. I really wanted to create a look that a woman wearing BCBG would sport herself, since the looks on the runway were also extremely wearable.”

Harry began by applying John Frieda’s Frizz-Ease Take Charge Mousse to dry hair and blow drying, using his fingers instead of a brush to separate the hair from the root and create texture. The technique was crucial to recreating the “pulled back” look any girl would get while styling her own hair. Once the hair was secured in a low pony, Harry added a small amount of John Frieda’s new Root Awakening Strength Restoring Smoothing Lotion to the ends of the hair to ensure the tips were healthy looking and defined. He then wrapped the pony into a twisted bun, leaving the tips of the hair sticking out in a fan-like “fringe.” “The fringe really completed the look made this low, classic bun a modern, chic style,” says Harry.

Aveda @ ORGANIC by John Patrick

Aveda lead stylist Odile Gilbert created a modern twist on the Brigitte Bardot “pouf” using Aveda Control Force™ Hair Spray (which launches this June) at the ORGANIC by John Patrick Fall/Winter 2010 Fashion Week show in New York.

“Our collection this season is centered around big, beautiful hair that makes our hand-woven tweeds look happy. Despite some inspiration from Joni Mitchell, Lady Diana, and Brigitte Bardot, the hair look is modern—very young and fun, not polished or structured.” — John Patrick of ORGANIC by John Patrick

Hair How-to

1. Brush through hair and prep with Aveda Phomollient™ Styling Foam to add body and shine. Use a comb to create a left side part.

2. Divide hair into four sections: sides, back, and top. Fold the top section over the face and clip back to separate.

3. Backcomb the back section of hair with a brush to create messy volume. Spray liberally with Aveda Control Force™ Hair Spray for maximum hold.

4. Create an anchor by crossing bobby pins horizontally across the middle of the back section of hair, just below the crown of the head.

5. Using large hair pins, attach a hairdresser’s sponge at the crown, where bobby pins are anchored.

6. Cross the right section of backcombed hair over to the left, pinning over the hairdresser’s sponge with large hair pins. Repeat with the left section of backcombed hair, bringing it to right. Take all remaining hair in the back section and twirl to the left to create a French twist. Secure the twist at the nape of the neck with hair pins, creating a tail of loose hair draped over the shoulder.

7. Set aside a portion of hair to fall in front of the left ear, and brush remaining top section of hair over the hairdresser’s sponge, Pin it into the French twist to create a “pouf.” Pull lightly with fingers to create loose, spontaneous volume. Spray with Aveda Control Force™ Hair Spray.

8. Leave wisps of free falling hair in front of the left ear, and loosely pin remaining pieces above the right ear. Finish with Aveda Control Force™ Hair Spray.