The music in this video sounds like a NTT DoCoMo ringtone and is so basic that you'd swear it could not be a song of Perfume's. Think again. This is the music which features in the intro of their Cosmic explorer dome tour, Perfume's music producer Yasutaka Nakata's has been turning in productions over the past 2 years which have been so damn basic, that this doesn't even apply anyway.

This tie in seems bizarre, because it's not really pushing or elevating UNIQLO's product in any way, or even Perfume for that matter. It's not clear what-so-ever what is being sold.

The main message of this tie in judging from the official website is technology. The technology behind UNIQLO's HEATTECH thermal wear and the technology behind Perfume's performances is the thread of commonality - but you get none of that in this video. All we have is Perfume dancing on ice cubes.