2.7 LCD monitor
Capture the shots you want, the way you want them, with a push of a button on the new A10. With its 16.1-megapixel image sensor, 5x optical zoom and wide range of smart features, the A10 puts the thrill and joy of photography right at your fingertips. It™s the perfect blend of fun and functionality the ideal first digital camera for anyone and every occasion

Frame the perfect shot
The A10 is all about ease: just point, shoot and enjoy great photos and videos. Its Scene Auto selector automatically selects the appropriate setting to create picture-perfect photographs. The A10 also comes with a 5x optical zoom lens to ensure that you are never too far away from your shot. For remembering those special moments, simply press the Movie-record button to capture your loved ones in High Definition videos in breathtaking widescreen with a 720p HD resolution. Enjoy exceptionally rich contrasts and vivid colours, while built-in tracking and motion detection make sure each movie is five-star.

Make your memories truly yours
Add a dash of artistic flair to your pictures during or after shooting with the A10™s selection of six Special Effects and six Quick Effects. Imagine what a difference Selective colour, Cross screen, Fish-eye and Miniature effects can make to your images and movies.The new Mirror effect also allows you to get creative with composition, so you can create photographs that are truly one-of-a-kind.

Versatile and always ready
Lightweight and easy to operate, the A10 is just 28.9mm wide and weighs approximately 160g (including battery and memory card). With 4 colours to choose from, this camera also makes for the perfect accessory for every lifestyle. The A10 is powered by AA batteries readily available everywhere, so you will never miss out on capturing a moment wherever you are.