System1, the global marketing research and advertising company, took part in ‘Making a Difference’ mile, dressed as Santa’s to raise money for the ESOMAR Foundation.

In total 75 staff from System1 ran in the charity event, with the company sponsoring each runner, bringing the total funds raised to €4,250.

The ESOMAR Foundation works under several different programmes, including training and supporting market researchers in countries where education is scarce and giving financial support to researchers and their families who, due to external circumstances, are in need of financial help.

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