Gap

Last summer, Gap didn’t help the argument for future gender pay gap issues with an advert that went awry.

The high street giant released an image of a boy wearing a T-shirt emblazoned with Albert Einstein’s face and labelled him “the little scholar” next to a girl wearing pink labelled “the social butterfly”.

To add insult to injury, the campaign added next to the boy: “Your future starts here.”

Tesco

Clarks isn’t the only brand with two left feet when it comes to school shoes.

Supermarket Tesco has also recently come under attack for branding a boys’ pair as “Airtred” for playground activities while the female version was called “Sensitive Sole” – no further explanation needed there.

But in case you missed that subtle point, the girls’ shoe soles also featured a pink butterfly while the male ones got a fierce dinosaur instead.