]]>Thu, 23 Aug 2018 08:31:13 GMT64725a56-c9f6-4b5b-98be-a1b42f602bd4
Gen Z, the demographic cohort after Millennials or Gen Y, can be defined as a tech-savvy generation living in an (fr)agile reality where everything is within reach. This triggers Gen Z to explore and experience a wide variety of interests to fuel their personal preferences. Mixing these micro-interest ultimately allows them to craft their unique selves and define their self-identity.
]]>Tue, 14 Aug 2018 09:25:14 GMT4c18a29b-7fe5-4fd0-bfe7-168cad9f8bac
The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an ever-inclining rate. It is clear that the new reality, characterized by a shift from linearity, craftmanship and scarcity to one defined by acceleration (e.g. of decision-making), automation (e.g. of services) and abundance (e.g. of data) is pressuring brands and marketers to do things differently.
]]>Mon, 11 Jun 2018 12:03:17 GMT3f7f1de4-224a-4de0-b794-a9e2b6f79230
Wander-WHAT?

To quote the Urban Dictionary (or just Wikipedia), Wanderlust can be defined as ‘a strong desire for or impulse to wander or travel & explore the world’ – which is basically something lots of NextGen’ers (including me) suffer from. According to a recent Ypulse study, 96% of our generation is interested in traveling and getting out of our comfort zones. We aim to explore the world, discover new places and spend our money on unique experiences (rather than big purchases), which leads to us going on at least 3 or 4 trips a year – the further, the better.

]]>Wed, 30 May 2018 12:18:08 GMT61254790-19b1-42bb-8ea6-5af803c66a1d
As consumer insights professionals (aka insight leaders) we have the sometimes-arduous task of providing provocation and inspiration to our business stakeholders. Powerful consumer or end-user insights can be the key currency here – yet how often do we actually involve our stakeholders in this process? Why do we assume that insighting can only be the responsibility of insight managers?
]]>Wed, 21 Mar 2018 09:17:10 GMT18f4f75e-f342-445e-83ea-24e254c3ae49
Although the number of singles is growing every year (one of the key trends of the frAGILE bookzine), with recent figures of Euromonitor projecting that 120 million new single households will be added by 2030, being single around February is never a pleasant thing.
]]>Wed, 14 Feb 2018 09:35:15 GMT418c7055-1d11-4da8-84ac-36bd5bde419a
The Adecco Group asserts that the emergence of the gig economy is disruptive and that the “growth of the gig economy in which digital technology rapidly matches short-term employment needs with willing labor is reshaping the employment landscape”.
]]>Tue, 06 Feb 2018 11:17:24 GMTed1201a7-9c23-40e5-9eb1-431bd99c08caNew year, new gear!

2017 was a dark year for the tech industry, peppered with cool gadgets, preductable upgrades and spectacular downfalls. What excitement will 2018 bring? Here are a few predictions for this year:
]]>Tue, 16 Jan 2018 11:38:55 GMT29f356c4-7ab8-4923-bfbf-423053f42614As published in Research World – September 2017 issue.
One may feel overpowered and dazzled looking at what is going on in the insights and research industry and by extension in the bigger marketing sphere. The technological developments around social media, the IoT, AI, AR or VR, are fast and furious. The offspring of it shifts the scope of the business we operate in so drastically that you may be thinking the end is close to near and there is nothing we can do.
One should not think that way! We should constantly repeat to ourselves that we are good at understanding human behavior and that we are hired to change executive decision making based on delivering human insights. The fundamentals of doing that have not changed. What has changed is how we generate and process data. Because of that our overarching challenge in market research and insights centers around generating relevance. To keep and gain that relevance, I feel we need to develop a razor-sharp focus on 4 key points.
]]>Mon, 20 Nov 2017 09:56:37 GMT3b22accf-2dae-413c-9180-1c0b801baf82Danone, a multinational food products corporation, recently launched the Danone 2020 Manifesto, a business transformation program designed for a sustainable, collaborative and community-engaging future. Inspired by this Manifesto, the Danone Benelux Consumer Insight Team wanted to create an environment where consumer insights come to life, stimulate collaboration and catalyze bottom-up innovations. But how to engage and unite employees and how to trigger meaningful actions from consumer insights?
]]>Fri, 27 Oct 2017 09:41:25 GMTa3aec669-01dc-4b9d-af0e-924023e965c1What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road map and what is their vision on the future? To answer these questions, we conducted a quantitative research piece among 101 German corporate researchers and insight managers (in collaboration with Planung & Analyse).
]]>Wed, 18 Oct 2017 11:37:43 GMT70c7cd79-add5-495c-adc6-a38cd99f7a86
Back-to-school is big business for retailers. How big? It’s the second most-popular shopping window of the year, behind the holidays, and for the past two years, shopper spend has increased by 10% or more. If that trend holds for 2017, back-to-school spend will surpass $80 billion.
]]>Tue, 05 Sep 2017 10:20:23 GMT4788e8c2-8b85-4ebb-9adb-47ce9b3b9a74
Deep down we probably all acknowledge the fact that market research needs to be(come) more agile if it wants to stay relevant. But how can it do so?
]]>Tue, 22 Aug 2017 10:09:59 GMTddc051c0-df31-43ff-8f06-091e4f98aa22Kimberly Egan, CEO of the Center for Culinary Development, already stated in 2009: “Generation Y has a game-changing approach to food consumption that will definitely affect how other demographics, including Gen Xers and Baby Boomers, shop and eat”. (Progressive Grocer, 2009)

Now, seven years later, this quote is even more relevant. We call Gen Y the foodie generation and their behavior and attitudes towards food are more important than ever. Their appetite and food needs are changing the entire culinary landscape and on top of that they are influencing the evolution of restaurants and food concepts.

Nowadays, food brands and chefs are forced to design new creative concepts that meet the needs of Gen Y. These concepts are based on three emerging trends…

]]>Fri, 11 Aug 2017 10:21:56 GMT0c0f8eaf-602c-4448-8c9b-2e3543a251b5
The headlines are not hiding it: natural disasters, extreme weather circumstances and scores of shortages are hitting our planet. The attention for the consequences of global warming is rising and people seem to become increasingly aware of the fact that they might be the culprit behind it all. And this growing conscience is making people prepared to act. But also brands should take this into account and react to this need for action. But how can they do that concretely? The answer seems simple: by integrating durability in their offer. For instance by focusing on the plastics issue and tackling the mountain of plastic waste via recycled or ecological alternatives…
]]>Mon, 31 Jul 2017 10:04:59 GMT04930510-f065-4f3d-9da1-7ac57ae1bc68
If you were active in the market research industry in the past ten years, you probably experienced the important evolutions of Market Research Online Communities (MROCs) or as we like to call them Consumer Consulting Boards.
]]>Tue, 11 Jul 2017 12:15:24 GMTc640cc4a-907e-468c-b9ad-11164349aab8When we think about robotics, the typical image that usually crosses our minds, due to Hollywood’s massive influence, is something futuristic that looks surreal and almost impossible to market. Chappie, Ex-machina and I, Robot are just a few examples of numerous movies produced about robotics integrating in human society. It has been predicted for ages that automised machines, combined with advanced artificial intelligence, will play a significant part in our daily lives.
]]>Tue, 20 Jun 2017 10:40:55 GMT21fa4165-451c-4c65-aa1a-ec37f14d5327
One of the questions we asked in our global cross-generational study to four different generations was “What brand characteristics do you find most important?”. A long list of thirty-two randomized brand items was shown, including being socially engaged and hyper-personalization.
]]>Thu, 08 Jun 2017 10:30:24 GMTa0321d28-c867-4505-95e1-857b9353b303Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering great consumer experiences, like voice of the customer programs, co-creation, journey mapping, etc. But the question is: do they make a difference? Is this impacting the loyalty of your customers and does this make you stand out from your competitors? Do they truly bring an outside-in approach and make staff members think and act differently?
]]>Fri, 19 May 2017 16:30:40 GMTd56daa8a-f26c-4a53-8279-c76d5f15690b
While chatbot development is still in its infancy relative to other digital communication, this cutting-edge software is believed to be the next big thing in conversational commerce (i.e. the use of messaging apps, chat or voice technology to interact with the consumer and sell products).
]]>Fri, 12 May 2017 11:30:05 GMT8d3a9ff6-b29e-464b-ab37-79d8d0ab0dc0Thu, 04 May 2017 12:30:51 GMT69503737-8f36-46cd-a1c7-e7cb745338e8AXE, one of Unilever’s most popular brands in the personal care category, has decided to change its strategy to be appealing to a wider audience. With this change, Unilever wants to get continuous consumer feedback on its new positioning, underlying brand activation and product offerings in order to maximise their chance of in-market success.]]>Fri, 28 Apr 2017 10:50:05 GMT0d490686-2949-432c-a99a-9271a82b3a26Let’s be honest: in today’s rapidly changing polarized political climate, we do hope that a new young generation of leaders will soon step up to decide which direction the world is heading in, before it’s too late.
]]>Wed, 26 Apr 2017 10:37:34 GMT36768464-5c1b-4735-a418-eadff2cb0637transportation of people has reached its peak. There is a general phenomenon of reduced mobility.]]>Thu, 30 Mar 2017 09:31:00 GMT0b0643ed-87fe-4462-a466-87fd44b7771cMon, 20 Mar 2017 11:37:59 GMTca09e899-d08e-4ff4-8fb9-4b65c022bb4d
“I wanna be a billionaire so freakin’ bad, buy all of the things I never had. Uh, I wanna be on the cover of Forbes magazine, smiling next to Oprah and the Queen…” This might be on Bruno Mars’ wish list for when he becomes a billionaire (and with a net income of 75 million in 2016 alone he might be getting there soon). Billionaire-ship might not be so near for us average humans, this does not mean we do not have a bucket list in mind.

]]>Mon, 06 Mar 2017 12:26:47 GMT2fba43f9-609d-44a8-84f3-0443312d2935InSites Consulting survey, 7 out of 10 Millennials (aged 20 to 36) wholeheartedly says ‘yes’. The Dutch surprisingly enough appear to be the most reticent among the interviewed countries: only 56% of their Millennials would kiss on a first date. Your biggest chance of a kiss on the first date is in Sweden (79%).]]>Tue, 14 Feb 2017 15:18:50 GMT6b83c340-0ff7-43f1-bf96-01e257d43ca0
]]>Wed, 08 Feb 2017 12:30:31 GMT9bb5883e-ff51-4fab-981b-38e3d3124c7c
Back-To-School 2016 is officially here!

To "celebrate" the end of summer fun - and drown out the back-to-school jitters that are induced by all those impending wedgies and hurt feelings - kids are ready to give their full attention to what is perhaps the only real joy of starting a new school year, back-to-school shopping!

Back-To-School is the second largest retail holiday in the US! This year, it's expected to rake in an unbelievable $828 BILLION!

]]>Tue, 13 Sep 2016 13:26:42 GMTaab3aaad-5227-4520-a1c5-111d76a96f05
Consumer behavior is triggered by the context or occasion one is in as well as by one’s mood, habits and emotions. Correspondingly, purchase decisions are influenced by both the external and the internal factors of the context consumers are in. Yet we keep on conducting survey research without taking these context elements into account. The majority of survey research projects are filled out by participants who are supposedly sitting at their computer, but we are missing out on any information on their contextual background.

If context has such an impact on our decisions, why do we not take it into account when measuring concept performance? Together with Jacobs Douwe Egberts (JDE), a multinational tea and coffee company, we tested a new mobile survey approach to test the impact of context in concept validation research.

]]>Thu, 21 Jul 2016 09:44:34 GMT1b6917b6-4747-4de3-a3cd-4000861160682dehands.be is the Belgian market leader in online classifieds with more than 6.4 million unique visitors a month and over 4 million listings. The interest of their visitors is always the highest priority, whether about functionality, commerce or marketing; the needs of the visitor comes first. For this specific program, 2dehands.be was looking to optimize the connectivity between buyers and sellers on 2dehands.be for a more efficient and trustworthy communication, ultimately leading to a higher chance of closing the deal.]]>Wed, 29 Jun 2016 11:36:30 GMTd6d877e6-4073-4bba-9b90-f71dfc9857f7
We are happy to let you know that our Future Talkers Facebook page has reached a milestone and is now part of the 3000+ likes club (along with our InSites Consulting page)!
]]>Thu, 26 May 2016 08:41:12 GMTe9300e53-20ed-43a8-8422-9015398ad39aresearch by Business Insider tells us! Their technological other half never leaves their sight and they check their phone almost every ten minutes. But just how important have smartphones become to teenagers and how does this influence companies and brands? Let’s take a look at how teenagers see life through their smartphone camera!]]>Wed, 18 May 2016 14:24:44 GMTcaccbf3e-bce6-4063-a664-ebc14c7c559cTue, 19 Apr 2016 16:38:08 GMT8550073e-3b23-494b-8054-5c2584269d7aSince we still feel the loving vibes of the Valentine's Day celebration (we should feel them all year long, isn't it?) and all it's wonderful sweet-tooth gifts, one thing comes to mind and it just so happens that it has to do with our work and client: sugar.
Read below how we help brands get more insight in the consumer's needs and trends.

The Südzucker group was formed in 1926 and is one of the leading food producers in Europe and the leader on the European sugar market with a sugar production of round 4.8 million ton.

There was a clear need to get in-depth understanding of the German sugar consumer in general, of the Südzucker consumer more specifically, and on key information about the real added value aspects the Südzucker brand (should) offer(s).

]]>Thu, 25 Feb 2016 11:56:37 GMT4d7a33d0-d334-4909-a4ad-c436e982e971'The year of the Monkey is ideal for a quantum leap in your life! Now is the time to shake things up, create change, and innovate a new path. Join Monkey’s enthusiast energy when risks are rewarded and anything can happen. Even the most ambitious plans can succeed.'

...or at least this is what the astrologists and feng-shui masters advice us about 2016 being under the mark of the Monkey.
Whether you follow the stars or your inner gut, it doesn't matter as long as we make the best of 2016.

Let's be crazily in love with life, create new paths to success and enjoy the ride! :)

]]>Tue, 26 Jan 2016 11:31:33 GMT640ad088-142c-4a87-9206-7e59be1974cb
I myself am an optimist, so I always try and look on the bright side of life. Perhaps we live in aVUCA(Volatile,Uncertain,Complexand Ambiguous) world, but this world can also beVibrant,Unreal,Crazy andAstounding. It is just a matter of perspective. And perspective is what this blog is all about.

The world is changing, we all know it. But most eyes are on the future, therefore sometimes it's hard to see what is already right in front of you. “Be a game changer, think differently”saidPeter Fisk. And that is exactly what I think you should do. Think differently. Change your perspective. Stop staring into the future and put your glasses on so you can spot the opportunities that are right here, right now. Here are 3 opportunities, presented at STIMA Congress 2015 and waiting to be seen by you.

]]>Tue, 15 Dec 2015 17:02:13 GMT81440be4-c2b0-4eb7-953d-4efe9f0d32d0
As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping the world of work. To better understand and anticipate the continuous evolution in the employment market and to sharpen the long-term strategic direction of the company, Adecco wanted to develop an outside-in approach.
]]>Thu, 22 Oct 2015 13:52:01 GMTa2cbeb06-2627-47a8-8368-53e215c29b1eWhat will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and clients. Are we ready to embrace this young generation in research?]]>Tue, 06 Oct 2015 12:50:02 GMTf71ecd37-744e-45ae-b256-34cbaa54915fThey always say time flies when you’re having fun. And yes, we have to face it: this beautiful summer is already over again. But let’s not grieve for too long, because apart from looking forward to a new school year, we can also look back on the beautiful memories the summer of 2015 brought us. So what does this new school year mean for us, Millennials? Some of us will be starting a new career, a new education or just a new adventure. For the Millennial moms amongst us, however, this means a new school year for their boy or girl. And I can only assume it brings a lot of stress: getting up early to bring your kid to school and making sure they are ready to leave for school with a full, tasty lunch box.]]>Tue, 15 Sep 2015 10:36:48 GMT61a01f41-9fc0-4d13-bb56-0d926af7ef79To reframe its understanding of the in-store experience,Dannoninitiated theHealthy Minded Peoplecommunity. By understanding the shopping behavior and context of consumers who aspire a lifestyle of Health & Wellness, Dannon can now take practical steps to enhance the shopping experience and make it more accessible, exciting and engaging.]]>Fri, 14 Aug 2015 16:14:37 GMT9615f616-9b1e-4d6b-a4d0-21468c63db6aProcter & Gamble has a long tradition of consumer centricity, re-affirmed by its mantra that the consumer is boss. In line with this vision, the P&G global research center in Singapore wanted to bring in a new consumer connect capability by setting up an ongoing global Consumer Consulting Board (also known as online research community) across its core markets.

The key objective was to increase market understanding, facilitate consumer collaboration throughout the innovation process and drive organizational change.]]>Thu, 06 Aug 2015 16:47:15 GMT1f956707-45b8-4ce6-8fab-1a7d7c45fdbdPepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and Pure Leaf. To drive growth for their brands, Pepsi Lipton wanted to understand better consumers’ food & beverage occasions. Next to that, they wanted to assess how their brands are performing against consumers’ needs and look for growth opportunities within these key occasions.]]>Thu, 09 Jul 2015 15:24:27 GMT5e311a87-6845-42f9-9ebd-2ab47a26c7d9
When it comes to statistics, how do dads use their mobile phones and what for?
]]>Tue, 16 Jun 2015 13:45:04 GMT5d12f883-a852-4972-a1bc-66c0dc02661dWed, 29 Apr 2015 08:59:16 GMT7a4067d0-023a-4d9b-86a6-a3a37724542c
In recent years, InSites Consulting has been building their very own Global Community Moderator Network at a fast pace. This network of experienced independent qualitative researchers – with an average of 11 years of moderating experience – allows us to open the dialogue with consumers in their local language, with moderators embedded in their local culture and market. After a thorough screening and selection procedure, they are trained by the InSites Consulting team in the latest innovative techniques in collaboration and moderation, thus guaranteeing a consistent cross-country moderation within each project. So far they have moderated over 400 projects in 33 countries, providing us with global moderation capabilities.
]]>Wed, 22 Apr 2015 10:06:08 GMTa36bbbe6-894c-4254-a08e-ba82ad416263Celebrities were not born as celebrities. Ok, there’s the odd son/daughter of a celeb, who inherits the title and gets smeared out all over the tabloids like there’s no tomorrow, but those are the exceptions to the rule. Celebrities basically start off as nobodies. They are the sons and daughters of telecom product sellers (Lady Gaga’s parents) or a bus driver (Bruce Springsteen’s father) or pub owners (Robbie Williams’ parents), for instance. And they often come from nowhere. Literally the middle of nowhere: weird-sounding birthplaces like Gary (Michael Jackson) or McComb (Britney Spears) or Bay City (Madonna).]]>Tue, 31 Mar 2015 12:47:55 GMT57d94d36-06a4-499d-9a1c-f4edcd8d4ec3As much as we fuss over how different Millennials are, some of their preferences are the same as those of their predecessors. When reviewing the results of a recent Millennial InSites Consulting survey, it became apparent that while some areas of Millennials’ bucket lists are clearly shaped by the environment and culture they grew up in, there are also preferences that withstood the test of time.]]>Mon, 16 Mar 2015 09:18:56 GMT1872aee7-55c2-4805-b9cf-300429b80791Tue, 17 Feb 2015 14:59:14 GMT2ee30db5-ee27-4aff-af82-522fc8e959afMillennials are still the biggest cohort of our society. Their impact on society has surpassed the influence of any previous generation and they are setting consumer trends for the coming years. ]]>Mon, 02 Feb 2015 15:16:07 GMTd14563f5-aef1-4d0b-8173-41df806a007bWed, 17 Dec 2014 15:00:02 GMT4da28909-5210-4d74-bbf9-584c3b977adaHave you already noticed it? The holiday vibes are taking over gradually and the time has almost come to write your wish lists, to let fate decide who will be the lucky family member who will receive a gift from you and to start lurking around for these (potentially) amazing gifts.]]>Thu, 11 Dec 2014 15:38:59 GMT09175fcf-2f70-4a66-adc3-21ea304cf7b3
Pumpkins, ghosts and zombies are popping up everywhere consumers look, as advertisers seem to be going farther than ever before to incorporate Halloween into their campaigns.
]]>Tue, 04 Nov 2014 11:15:05 GMTf376ea17-3a67-4c6b-abf5-42e0aaaa7de8summer? Holidays of course!
Some of us have days or weeks and others (the truly lucky ones) even enjoy months of holidays.

One way Millennials choose to spend their time in the summer is by traveling, be it a short trip, going abroad or exploring the world.
But did you know/expect that Millennials travel fancier than their older counterparts? That they are glamour-hungry while traveling?
]]>Fri, 26 Sep 2014 09:29:55 GMTd2641344-be39-48c1-b1fa-cb599520ee5e
Dorel, the company behind the well-known stroller brands Quinny and Maxi-Cosi wanted to learn more about the needs of today’s ‘Urban Parent’. This concept unifies all parents from different cities all over the world, from New York and Berlin to Tokyo and Seoul. Urban Parents are used to the city life and cannot imagine living outside the city. However when they become parents, they need to rediscover the city all over again. The purpose of this research project was to connect the Quinny team to these urban parents, in order to learn about their needs and create new Quinny projects adapted to what they want.
]]>Fri, 08 Aug 2014 08:53:56 GMTd3382b63-d3d9-49f8-b874-e924675363fcEvery day we tell our clients how important it is to listen to you, their consumers! But of course, we also need to practice what we preach with our own consumers, the members of our consumer panels.

That is why we set up a large research study with over 3,000 consumers to participate in a survey. After that survey, 150 consumers participated in our 3-week online research community - the Future Talkers community, where we learned what is important for you, our consumers, and discussed the main results of the survey with you in the community.

]]>Wed, 02 Jul 2014 14:06:36 GMT43140345-daca-44f7-b7ed-ade1bc56c0ffInSites Consulting asked 6,975 consumers around the globe to share their 3 priorities for brands in 2014. It is clear that consumers want companies to offer them the best possible product/service (35%) and a great customer service (20%) above everything else. And to make that happen, they want companies to actively listen to their needs and wishes (16%). Second, being innovative (15%), eco-friendly (15%) and honest (14%) are greatly valued by the global consumer.
]]>Wed, 02 Jul 2014 13:34:54 GMT