While global publishing company DNP had a long history of delivering information on paper and other materials, it wanted to capitalize on the emerging trend of delivering information in digital formats.

Based on observations of how Filoli visitors naturally engaged with audio guidebooks, PARC ethnographers realized that visitors wanted to listen to descriptive information together and share “listening spaces” with each other.

Ethnographic insights have the power to fundamentally change perceptions, but it is often difficult to share observation-based insights out of context, and many clients don’t have the time to participate in workshops to absorb insights. PARC's Rapid Ethnographic Assessment and Communication Technique (REACT) compresses the ethnography process into a relatively short period of time and delivers findings that are essentially "self-presenting"…