CAKE Basic Dispositions

Modified on: Fri, 23 Jan, 2015 at 6:05 AM

This document will provide you with a list of dispositions you may find within your CAKE Basic system, as well as a brief description of that particular disposition. Dispositions will tell you exactly what actions are attributed to a particular click, pixel or lead; whether that be an Offer Redirect or a Duplicate Lead within your instance. These dispositions can be found in the Click Report, Pixel Log and Lead Cards (Buyer Side only).

Click Report

The list of dispositions below are found in the Click Report and will tell you why a user's click has been redirected.

- Advertiser Credit Exceeded – A user tried to click or convert on an Offer for which you have already met your credit limit given to you from your Advertiser.

- Affiliate Not Authorized for Campaign – A user clicked on a unique link from an Affiliate that was not authorized to send traffic to that Offer.

- Unknown Response - CAKE received a response for this lead that was not mapped in the Delivery Method tab of the Buyer Contract.

- Vertical Lead Age Exceeded - The maximum lead age set on the vertical card in the routing information has been met.

- Vertical Lead Age Not Met - The minimum lead age set on the vertical card in the routing information has not been met.

- Vertical Router Inactive - The router on the vertical card has been turned off.

- Vertical Sweeper Partners Not Met - The number of buyers needed before a buyer contract can act as a sweeper has not yet been met. This number was set on the routing information tab of the vertical card.

* Sources in the Routing sub tab of the Buyer tab are made up of the affiliate, offer, campaign and SubAffiliate specifications set for the Buyer Contract.