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February 2018

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Four leading designers from Hong Kong will display their designs at London Fashion Week (LFW) beginning Feb 16. They will present their brands and launch their Autumn/Winter 2018 collections at London Fashion Week’s designer showrooms, where industry representatives will explore collaboration and partnership opportunities with the Hong Kong designers.

At the five-day fashion event, the designers will showcase Hong Kong’s fashion creativity to British and international industry elites and style influencers. The Hong Kong fashion design line-up in London are Yi Chan and Lary Cheung (Brand: Heaven Please+), Vickie Au (Brand: House OF V), Dora Chu (Brand: Maison Vermillion) and Glori Tsui (Brand: Methodology).

Fashion Hong Kong is a series of international promotions organised by the Hong Kong Trade Development Council (HKTDC) to raise the global profile of Hong Kong fashion designers and labels. Since 2015, Fashion Hong Kong has been staging world-class runway shows at major international fashion events, including at New York Fashion Week, Copenhagen Fashion Week and Tokyo Fashion Week, to showcase Hong Kong’s fashion design prowess.

This year, Fashion Hong Kong has partnered with several lifestyle brands to promote the Hong Kong fashion campaign during London Fashion Week. They include collaborating with Hong Kong travel start-up Klook to introduce Hong Kong’s unique fashion designs to lifestyle travellers worldwide.

"Hong Kong illustrator Joe Lam has created an exclusive illustration for Fashion Hong Kong’s debut at London Fashion Week, while Daycraft, a Hong Kong brand that advocates original designs and has a passion for arts, design and lifestyle. The collaboration with Fashion Hong Kong will produce a limited-edition diary celebrating Fashion Hong Kong’s first appearance in London Fashion Week," HKTDC said in a press release. (RR)