Amplio Blog

4 min read

We’ve already referenced using a tool like Google Trends when first starting out with your keyword research for Amazon. Google Keyword Planner is another free Google tool you can set into motion with regards to analyzing your competition’s performance. Plugin the website to your competitor(s) and you’ll be able to see what existing keywords they’re ranking for.

4 min read

Search Engine Marketing is a bedrock foundation of eCommerce, and it all starts with keyword research. Without optimization around keywords and search intent on Google, a website is prone to fall into a black hole of lacklustre traffic and even more abysmal conversion rates.

4 min read

As an ecommerce business owner, you may find yourself in one of two situations. Either business is so good that scaling production to meet demand and maintaining sales requires some extra hands. Or, you just can’t seem to meet those revenue goals, no matter which strategy you pursue.

6 min read

Whether you’re new to Amazon or a seasoned seller, you likely came to the fast realization that surfacing products to potential customers requires much more than a snappy listing description. And for some, the shock and frustration is all too real.

4 min read

Getting started with selling or advertising on Amazon can be extremely overwhelming. Even if you know ecommerce best practices and a thing or two about paid advertising, you’ll realize that it’s a whole different ball game when it comes to transitioning to the Amazon ecosystem.

3 min read

Brands of all sizes are grappling with the implications of listening to their customers. Listening to customers (whether B2B or B2C) is the underpinning of the upside that Omnichannel, Customer Acquisition and Demand Generation promise. In all three concepts, customer feedback holds the key. Customer feedback holds the key to unlock a profitable customer acquisition strategy. It carries the insight about what tactics will generate more demand. It delivers the information about how to improve the customer experience.

6 min read

Amazon’s rapid rise to dominance, which now accounts for upwards of $0.43 of every dollar spent on e-Commerce, has resulted in a hyper-competitive selling environment for physical products brands. For an increasing number of product categories, Amazon is a battlefield, with sales from end-consumers as the prize. Brands are engaging in all-out “business warfare” including espionage and “Black Hat Tactics”. For founders and executive teams (generals, lieutenants, etc) looking to win the battle on Amazon, take heed of Sun Tzu’s warning that war must not be commenced without due consideration. Fortunately, the strategy and tactics required to beat the competition on Amazon are analogous to two well established concepts of military theory that you can learn from and use to gain an advantage.