to our clients

strategy

the big picture

Immerse ourselves quickly in our clients’ organisational issues or cause. This enables us to establish both a ‘big picture’ and detailed view of the organisation, providing a baseline for effective communications and PR.

holistic approach

Provide a holistic approach to communications and PR that interprets the external and internal factors affecting organisations in a way that is meaningful.

efficiency

Draw on our expertise and knowledge of our clients’ organisation to support and improve internal communications processes, capacity, and skillset, thereby increasing cost-efficiencies.

deliver

Develop communications and PR activity that has the ability to deliver against objectives rather than a paid-to-push approach to communication support.

100% focus

Consilium believe in joining up the media agenda, which is why we solely focus on not-for-profit and education sector activity. Working solely for sector-relevant organisations gives us a clear understanding of the broader picture.

best people

Use the best people within the education and not-for-profit sector to deliver results that matter to our clients and their bottom line.

natural extension

Work as a natural extension of our clients’ internal teams, meaning our clients receive all the expertise of in-house team members with the cost efficiency and flexibility of agency resource.

knowledge

Use our knowledge of the education and not-for-profit sector to ‘hit the ground running’ on briefs and reduce ineffective communication efforts with our honest approach and feedback.

the role of PR

Public Relations is by its very definition the discipline of establishing and managing positive relationships with an organisation’s audiences.

Public relations is all about reputation and thought leadership. It’s the result of what you do, what you say and what others say about you. It is used to gain trust, influence and understanding between an organisation and its various publics – whether that’s employees, customers, investors, decision makers, the local community – or all of those stakeholder groups and others.

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Customers, MPs and parliamentarians, employees, funders, journalists, community groups and regulators can have a powerful impact.

They all have an opinion about the organisations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, purchase from and support these organisations.

In today’s competitive market and uncertain economic climate, reputation and thought leadership can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge.

Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders. This involves ensuring PR supports the strategic direction of the business and underpins the operational strategy of all business areas.

In its core role, PR should lay the foundations of brand awareness, create positive associations and develop a strong reputation to empower the organisational departments and leaders to more effectively achieve their business goals.

Whilst PR in isolation rarely leads to mass sales or service penetration, strategically targeted campaigns underpinned by general profile-raising can effect meaningful change amongst an organisation’s publics – be that event attendance, influencer engagement or issue awareness and advocacy.

get in touch with us

We would love to hear from you. Get in touch if you would like to find out more about Consilium, work with us on a communications or PR project, or join our growing network.