Meet the Team

Our team of digital experts and consultants are based across London, Bristol and Cardiff. Together, they cover our specialisms of user experience, accessibility, copywriting, WordPress development, and responsive and standards-based design. They’re also fascinating people who love to learn about new things and get passionate about your work.

Led by Tim, with expert admin support from Jess, this freelance team is hired per project which means your fees are spent directly on your work, not on supporting a payroll or on fancy offices in central London.

Tim Reader

Founder and Director

Tim runs the show at Long White Digital, supported by a team of talented designers and developers.

Tim has been leading a double life for around 15 years. Having graduated from university with a music degree but no ambition to work in music full time, he retrained in web (still rather a new and alternative career choice in 2001) and got his first job temping as an “Internet Officer” — whatever that is, he’s still not quite sure — at the NHS. This was a very happy development, which led to two other jobs in public and charity sectors (one for Futurelab, the education researcher and one for Enable Interactive a digital agency specialising in charities).

Jess Haig

Admin support

Jess provides expert admin support to Tim and the team and is the one you’re most likely to hear from when it comes to invoicing time!

Jess completed a Bachelor of Music degree at Cardiff University followed by a Masters in Arts Management at the Royal Welsh College of Music and Drama. She now pursues dual careers as a freelance choral singer and arts manager.

Robb Green

Design lead

Robb’s worked in digital design for 11 years, and still doesn’t really understand Microsoft Excel.

He’s done time as creative director in various digital agencies, and delivered award-winning campaigns, websites and apps for national and international brands including Honda, STA Travel, Sky, Louis Vuitton and British Red Cross. For the last two years he’s been design manager at one of the UK’s leading financial services providers, looking after user-driven innovation and proposition development. He’s had work and opinions in Creative Review, .net magazine, Digital Arts, Computer Arts and NMA, among others.

Robb is responsible for the majority of LWD’s output including this very site and LWD’s new brand identity.

Jake McMurchie

Front-end development

Cambridge educated, Jake has been designing and building websites since 1998 when he found himself stranded in a bungalow in Sydney, Australia.

What started as a diversionary tactic soon blossomed into a full-blown career despite the best efforts of two children, a dot com bubble burst and an alternative career as a globe-trotting musician with acclaimed quartet Get The Blessing. Jake lives in Bristol and likes to make soup.