Purple reigns in 2018 with Pantone’s Color of the Year

Posted on Dec 7, 2017 at 12:20 p.m.

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Pantone has announced it’s Color of the Year for 2018. PANTONE 10-3838 Ultra Violet is the color that will reign supreme this coming year.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Pantone’s press release stated that this year’s color of the year is nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Pantone’s color of the year is chosen by the Pantone Color Institute. For 19 years Pantone has chosen a color of the year.