Walmart to offer prepared meals at its stores

07/03/2018

Walmart says ten different meals are now available in 250 different stores, but will expand to 2,000 stores by the end of the year.

Unlike Blue Apron or meal kits at other retailers, Walmart is introducing meal kit options that give shoppers greater flexibility when it comes to what's for dinner. In fact, these programs require the subscription, because frequent purchases are required for supplying the necessary items. To make it better, you'll have the option to pick them through the company's Online Grocery Pickup service as well.

The Instacart deal and Walmart's meal kit business places it in closer competition with Amazon, which has also started offering meal kits to its customers.

Walmart is rolling out new meal kits in a move to provide simple-to-cook, at-home dinner options. Amazon started selling ready-to-cook meals in July.

Love chicken? Consider the Thai curry chicken or chicken fried rice, Walmart suggests. The retailer has also lost 15% of its share last year, compared to the year before that.

The meal kits also take a shot at meal kit providers such as Blue Apron and HelloFresh, which do not have brick-and-mortar partners to help alleviate the cost and complex delivery process associated with the meal kit segment.

It is yet to be seen if Walmart Inc. can pull off the results it has been aiming after with this latest launch.

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