New Car Buyers Expect to Own Autonomous Connected Cars with ADAS but Are Confused

New Car Buyers Expect to Own Autonomous Connected Cars with ADAS but Are Confused

52% of new car buyers expect to own at least one self-driving automobile in their household in the next 10 years, according to a study conducted by Bosch. However consumers are still confused about ADAS car safety features and what they do.

Only 14 percent of new car buyers surveyed expect to never own at least one self-driving vehicle, while 14 percent are unsure. Of those who indicated they would own at least one self-driving vehicle, one-third of those expect all of their household vehicles to be self-driving within the next 10 years.

While a majority of consumers accept the idea of owning a self-driving automobile in the next decade, many do not understand the advanced driver assistance systems (ADAS), like automatic emergency braking (AEB), adaptive cruise control, and active safety technologies, like electronic stability control (ESC), currently available on the market.

The survey results revealed a key trend: new car buyers see ADAS features as future innovations, not necessarily as options that are accessible now. When asked to name the number one safety feature on their vehicle today, the most frequent answer from respondents was “airbag.” When asked to name the number one safety feature on their vehicle in 10 years, the most frequent answer from respondents was either an ADAS or automated feature.

Groupement ADAS is a Team of innovative companies with over 20 years experience in the field of technologies used in assistance driver systems (design, implementation and integration of ADAS in vehicles for safety features, driver assistance, partial delegation to the autonomous vehicle).