'Love' word rules on Twitter profiles: Study

2 years ago

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London: If you think love for someone or something is disappearing from online conversations, you are probably wrong. An analysis of self-identifying labels in Twitter profile descriptions has revealed that words "love" and/or "lover" figure among the top 10 profile terms used in every country in Europe.
By looking at profile descriptions for millions of Twitter users, it is possible to see some interesting patterns emerge about how groups of people describe themselves, the study said.
The study, conducted by marketingland.com, set out to look at the data behind more than 100 top brands in social media, Facebook Reactions usage, summer blockbusters, link headlines and Twitter profiles in Europe.
The pattern that emerged on Twitter was that the word "love" was most frequently used to describe a user's passion around something -- music, sports team, travel -- and not necessarily as an amorous reference.
Twitter users also mentioned their home cities with high frequency in every country in the study.
Countries or nationalities -- "German" and "French" -- were in the top 10 for every country except for Spain.
A love of music made it to the top 10 in every country, with Germany at the top.
The researchers found that links to a user's Instagram account appeared in the top 10 for every country, while Snapchat only appeared in French Twitter profiles (but came in at the No.1 spot).
The study also looked at collections of words and phrases in certain categories.
Britain emerged as the top country for people sharing their profession in their profile, with more than double the mentions of the next-closest country, Spain.
A data analysis showed that Twitter users in Germany were most likely to share their love of travel, while Spain emerged as the top country where users shared their love of playing sports or a sports team (like Real Madrid), followed closely by Britain.