Marketing Calendars for Private Music Teachers, Part 1

A marketing calendar allows you to schedule marketing tasks around different seasons. Whether your students are in school or not, most peoples lives revolve around your standard school year calendar. Also, the holiday season takes over everyone’s life from Thanksgiving through New Year’s. Therefore, it’s important that you plan your marketing activities around school and the holidays.

Here are some important times of the year to keep in mind. Be sure to mark them on your calendar!

Early January: The holiday season is finally over. Some people got a new instrument as a gift during the holidays. Some people are setting New Year’s resolutions that include taking up a new musical instrument. Take advantage of this.

June: Most private music teachers think that June is the time when their lesson schedule will lighten up. School is ending and people are going away for the summer. Interestingly, some people actually want lessons over the summer. It’s a great time to encourage your dedicated summer student to increase their lesson time or pick up a new student who wants to try an instrument out for the summer.

September: Everyone is back to school and signing up for every activity possible. This is the most important time of the year to get students.

Thanksgiving: As people begin shopping for the holidays, they might be looking to purchase the gift of music lessons. Make it easy on them. Try offering a prepaid holiday package of X number of lessons to poeple who purchase between November 25th and December 25th. This is a great way to bring in new students.

End-of-the year: Gifts are being brought back to the music store for an exchange, refund, and/or to by accessories. They also ask about lessons then.

What times of the year bring have brought you the most students?

About Mike Veny

Mike Veny has written 26 articles on this website.

Mike Veny is a professional drummer in New York City. He has been happy playing drums since 1989. He performs with Sean 360x & the universoul spiRitual Ankhestra alongside Ramsey Jones of the Wu-Tang Clan family. Sean 360x is a MySpace chartopping artist & has been #1 on the ReverbNation Electronica/Dance charts for over 16 weeks. He also performs with Kim Oler, an Emmy Award winning composer for ABC’s All My Children, As the World Turns,The Tracey Ullman Show, and The Guiding Light.

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The mission of MusicLessonBusiness.Com is to help private music teachers & studios increase their income, have a more predictable cash flow, and be more effective at giving their students the gift of music.

MusicLessonBusiness.com was created by Mike Veny. Mike has enjoyed teaching private drum lessons since 1997. His business has been remarkable and profitable.

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Concepts become reality when you search out a primary source and as a music educator this person was Mike Veny. I am a professional flutist and worked with Mike on developing a flute studio that fits my needs and functions as a structured business. I had taken a business class shortly before receiving his help, but this class, in pertaining to all types of entrepreneurial ventures, could not address the specific concerns of musicians who are in the process of transforming their thought process into that of the entrepreneur. It was 100% helpful to have someone who had gone through this metamorphosis assist me. Being encouraged to dream first and then guided through the process of making my studio a success was what I most enjoyed when being guided by Mike Veny.