Wednesday, September 14, 2016

Friends,
colleagues, competitors and listeners all joined together on Saturday,
September 17 at the Soy Y Luna Mexican Restaurant in Tarzana to
celebrate longtime Los Angeles DJ Paul Freeman’s retirement as well as
to raise a glass to the memory of Charlie Tuna, who passed away in
February.

Being
that Freeman was on the air locally for 40 years, he has many fans. And
judging by the standing-room-only crowd in the admittedly small
restaurant, a large number of them were there. Most recently Freeman was
the afternoon drive host on Go Country 105, but he is perhaps best
known for his work on KIIS-FM (102.7) during that station’s days of
dominance in the early 1980s.

Radio
celebrities on hand were party host Craig Powers (KEZY), Machine Gun
Kelly (KHJ), Dave Sebastian Williams (KHJ), “Commander” Chuck Street
(KIIS), Mike Wagner (KRLA), Danny Lemos (KIIS), Benny Martinez (K-WEST)
and a huge number of other amazing personalities and behind-the-scenes
people who worked with him throughout his career.

There
was much talk of Freeman’s long career and virtually unmatched local
staying power. There were many stories of Tuna as well, including those
of his professionalism, friendship and dedication. It was obvious to me
that Tuna touched the lives of everyone in attendance in some positive
way.

Brush With Greatness

Also
in attendance was Chuck Martin, a man I have been wanting to meet in
person for many years. Martin was the last top-40 programmer of KHJ (930
AM) before the suits in New York changed the format to country in 1980,
and he was also the man who launched “KHJ on FM” when he switched
K-WEST (now Power 106) to top-40 in late June of 1981.

To
give perspective, Martin took KHJ -- a station badly damaged by a
revolving door of programmers, many of whom did not understand the
station or the Los Angeles market -- and almost instantly fixed years of
neglect. He revamped the lineup including the addition of Rick Dees to
the morning shift, expanded the music mix to appeal to a broader
audience based on his knowledge of Los Angeles’ changing demographics,
and introduced a new presentation, which included some of the best
jingles since the original Johnny Mann jingles in 1965.

Martin
says that from a percentage standpoint, he oversaw the largest increase
in the ratings the station saw since 1965. “Of course some former
programmers made that easier by taking them so low,” he laughed. Yet the
truth is that Martin brought KHJ back from the brink ... only to be
forced out when station owner RKO’s New York management secretly decided
to go country ... a decision made far before the
ratings came out. Had RKO only known ... or been more patient, radio
history may have been drastically different. And maybe, just maybe, AM
radio would not be the wasteland it is today.

I
hope to have a long-form interview with Martin in the near future. I
place him among the best top-40 programmers ever, along with such
legends as Ron Jacobs, Charlie Van Dyke, and John Rook, among others.
Talking with him at the party, I realized he still has it: he
understands the audience, understands demographics, and understands good
radio.

Treat of the Week

Jim Conlee filling in for Dave Sebastian on Ten-Q in 1979, courtesy of Airchexx.Com. Hear it at http://tinyurl.com/ConleeKTNQ. In this recording, Sebastian (aka Dave Sebastian Williams) was out ill, so programmer Conlee filled in at the last minute.