stephen – Mihu Expresshttp://mihuexpress.com
Post Your Articles and News FreeWed, 19 Dec 2018 09:16:59 +0000en-UShourly1https://wordpress.org/?v=4.9.9http://mihuexpress.com/wp-content/uploads/2018/08/mihu-express-250x250-150x150.jpgstephen – Mihu Expresshttp://mihuexpress.com
3232Top Male Fashion Trends 2018http://mihuexpress.com/top-male-fashion-trends/
Thu, 11 Oct 2018 08:17:52 +0000http://mihuexpress.com/?p=10210With the paparazzi culture on the rise, celebrities are always dressed to the nines. However, the not-so-famous people like you and me have also got on the bandwagon of looking presentable enough when going out in public. And when it comes to dressing up, men are no less than women. The latter has been criticized …

]]>With the paparazzi culture on the rise, celebrities are always dressed to the nines. However, the not-so-famous people like you and me have also got on the bandwagon of looking presentable enough when going out in public. And when it comes to dressing up, men are no less than women. The latter has been criticized for consuming much of their time and energy, if not all, in deciding on an outfit and making regular visits to the salons. However, the trends have changed and now men put in as much an effort to look their best as women did in the past. I do not know about any of you, but I appreciate men who put in thought when deciding their outfits and manage to look presentable. Dare I say that now women alone cannot be shamed for going an extra mile when it comes to how they look when they step out of their houses? However, looking chic is not everyone’s cup of tea. God has bestowed a better fashion sense upon some people than the others have. And this is what the stylists are here for- to make you look like better versions of yourself. But you do not need to hire a stylist (if you categorize yourself as someone who needs fashion statement). Rather you can become your own stylist. With apps like Pinterest and Instagram, it is not difficult for you to keep yourself updated with the latest trends in the fashion world. All you need is an internet facility like Charter Spectrum Internet and a laptop or smartphone to access various sites and up your dressing game.

This blog will discuss a couple of top male fashion trends of 2018 as well. So, if you have brought the 2017 trends with you to 2018, update yourself with this article:

1. Vintage Checks:

In 2017, checks were a hot favorite amongst women. Fast forward to the year 2018, they are just as famous amongst the men as well. From men’s caps to jackets to trousers, the check culture is on the rise. To start with the check look, however, try pulling off one piece like a check jacket first. If you feel comfortable and confident with the way you look, you can go on to add matching check trousers or cap to the look as well. Investing in a checked bag can be a good option as well.

2. Turtleneck Suits:

Suits never go out of style. Never! However, keeping the tailored look trendy takes many forms. The year 2018 saw a couple of variations when it comes to wearing suits. You can pair your suit with pretty much everything that you please. However, turtlenecks are on the rise when it comes to wearing suits in winter. By pairing up your suit with a turtleneck sweater, you will be able to achieve an incredibly sleek look. Try this look for your next office dinner!

3. Soft Textures:

Comfort dressing is on the rise this year. Soft textures are a new favorite amongst men and include soft fur, velvet, fleece, and corduroy. However, one thing to consider when wearing a soft-textured jacket or a muffler is to partner it with warm tones of brown or hues of black.

4. Vertical Stripes:

Incorporate vertical stripes in your 2018 wardrobe. In contrast to the horizontal stripes that are always in, vertical stripes lend an eye-catching element to the most basic outfit. You can adjust this style according to the boldness you want your look to portray. For a bolder look, think of thicker stripes and warmer colors. For a subtle look, however, consider thin stripes and soft or neutral colors.

5. Oversized Silhouettes:

Oversized garments were the entire hype ion the year 2017 and the trend continues to dominate in 2018 as well. Carrying this look, however, is not that easy. It is essential to be able to strike the correct balance when you decide to wear clothes that are too big for you. You do not want to go too overboard with the look as you don’t want to appear as someone who doesn’t know his size. Once you select a suitably smart over-sized outfit for yourself, you are ready to rock the look.

I have listed the top trends that are all the rage this year. However, you can always keep yourself updated on the recent trends by watching the latest shows and movies as well. Deals like Spectrum Triple Play offer packages for cable TV as well as internet. Hence, it is not difficult to follow the trends whether it be through Instagram or movies.

]]>15 SOCIAL MEDIA MARKETING MISTAKES YOU WANT TO AVOIDhttp://mihuexpress.com/social-media-marketing-mistakes/
Thu, 11 Oct 2018 07:59:31 +0000http://mihuexpress.com/?p=10205As a social media executive working for the Xfinity Double Play Promotions project, I’ve had my fair share of Facebook and Instagram business campaigns to deal with. And as a lifelong girl scout, I’ve always had a love affair with my makeup. In fact, most of my salary goes towards purchasing lipsticks, eyeliners and nail …

]]>As a social media executive working for the Xfinity Double Play Promotions project, I’ve had my fair share of Facebook and Instagram business campaigns to deal with. And as a lifelong girl scout, I’ve always had a love affair with my makeup. In fact, most of my salary goes towards purchasing lipsticks, eyeliners and nail polishes. Because in my opinion, a good first impression counts for a lot in today’s world. And when you’re employed as a social media marketer, you need to put your game face on. Because your profile picture is going to be circulated all across the web. And it is often the case that entire business collaborations fall apart. All because the ‘outreach’ people involved weren’t pretty enough!

On Going with the Flow…

Trust me…it happens. It’s unfair, but it is what it is.

And in my experience, I’ve learned that going with the flow is much easier than launching a crusade against the system. Because that route gets you fired. And no monthly salary means no cash for makeup. Which, of course, means that the other ladies in the ring get to ‘best you’ at your own gain. A painful fate that I wouldn’t wish upon any girl. And particularly not one who’s just started with a new career in the social media industry.

Ok, so enough about me and what I think.

In this post, I want to discuss some of the common mistakes that people make with their social media marketing campaigns. Some of these are so silly that I’m often left wondering how some people get the job in the first place! And believe me, I’m no marketing genius or expert. I just believe in finishing the tasks assigned to me honestly. And for the most part, I think that’s all that should be expected from an employee in the first place!

Common Social Media Marketing Mistakes You Need to Avoid

Before I go to list these ‘mistakes’ one by one, let me fill you in on a little trade secret. When you’re working as a marketer for any type of business, you really need to think like a customer. Because only then will you understand your consumers’ motivation to buy your products & services. The only reason why I make mention of this obvious point is because it gets ignored a lot. One of my college business professors once told me that the ‘sales process starts and ends with human beings’. And it is very important for all business people not to forget this.

Starting from this principle, here are 15 types of mistakes that you need to avoid:

Writing Difficult Ad Content

Adding a Lot of Graphics with Little Information

Bad Post Timing

Copying (Plagiarizing) Ad Content

Using a Lot of Cliché

Targeting the Wrong Audience

Targeting with the Wrong Content Keywords

Making Infrequent Posts

Ignoring Customer/Readers Comments & Feedback

Ignoring Emerging Online Trends

Not Featuring the Latest Promotions

Not Relying on Team Consensus before Postings

Only Relying on Facebook, Instagram, and WhatsApp Outreach

Uneven Postings Distribution between Different Platforms

Becoming Restless

Writing Difficult Ad Content

If you didn’t already know this, you need to internalize this instruction right now! Writing difficult content for your online ads will not increase your sales. What it will do, however, is turn some potential customers the other way.

And I’m betting you don’t want that to happen!

So my advice…go easy on the vocabulary and the technical jargon. Write for 13 years old, and you’re good to go!

Stuffing Ads with a LOT of Graphics

Seriously, don’t even think about going there. Because not only does this make your posts look extremely tacky, you’ll also risk irritating your target audience. Now I’m not asking you to leave out all the graphics, here. Just be careful not to turn your posts into complete cartoons – and little else.

Bad Post Timings

Before posting your social media ads, you should have a clear idea about the times of the day (of the week) when your target audience is the most active. This means that you should not be publishing your ads at the midnight hour when everyone is likely to be asleep. Instead, aim for times in the late afternoon and the evening. Because it is mostly on these times that most people take a quick peek at their social media feeds.

Copying Ad Content

Never, and I mean never, even think about copying somebody else’s ad content. And this includes both the graphics and the text. Because if you get in the habit of plagiarizing someone else’s effort, you’ll seriously compromise the message of your own brand. And this can prove fatal!

Using a Lot of Overly-Used Words

You seriously need to rely on your own originality when it comes to making social media ads. Just take a few minutes to brainstorm new ideas, and you’re sure to make your mark!

Targeting the Wrong Audience

Almost every social media business account comes with customized audience-targeting options. And so you need to make good use of these if you’re interested in reaching out to some real customers. And not wasting any of your marketing allowances.

Using the Wrong Content Keywords

Keywords are terms that do a pretty good job of explaining what you’re in the business of selling. And so you need to make use of the ones that are the most communicative. This will remove any hint of confusion in the minds of your targeted audience.

Making Infrequent Posts

Aim for at least three to four ad posts in a day. Any less, and you risk letting your customers completely off the hook. And into the arms of your competitors!

Ignoring Reader Comments/Feedback

You should answer all the people who engage with your social media pages. This helps to keep a healthy rapport flowing. And leading to some possible sales.

Ignoring Emerging Trends

Doing so will only cause your brand to lose out on any new areas for market growth and expansion. So don’t do it.

Not Updating Ad Content

This will cause your customers to only be aware of the old information. And this can cause embarrassment to the brand, and irritation to consumers.

Ignoring Team Consensus

Social media campaigns should never be ‘one man’ campaigns. Instead, their strategy should be agreed upon by the entire marketing team.

Only Relying on Social Media Outreach

Your social media campaigns should ideally be accompanied by email outreach. This helps businesses to keep connected with their customers.

Uneven Postings Distribution

If your brand runs three social media accounts, then you should aim for an equal number of ad postings on each of them. No buts or ifs!

Becoming Impatient

With social media marketing, there are often good chances that you won’t see promising results right away. So you need to be patient – and not sabotage your own efforts.

Recently, I was engaged by an ISP company to promote its Xfinity Internet Plans on social media. And through some consistent hard work, I got a lot of new customers to sign-up with the company. All thanks to my decision to stick with the marketing points highlighted above. And my patience in waiting for the results to pour out by themselves!