Search Engine Optimization is a process or technique to increase a visitor on a website in organic result of a search engine. SEO also work as a bridge between technology and business.

Thursday, February 2, 2012

SEO Interview Questions/Answer....

Question A:On Home Page, I have 10 images, from
which I want the Google Spider to crawl only 5 and remaining 5 should be hidden
from the Spider? What will I do?

Answer A)I will make a separate folder in the
root file and put all those five 5 images which I don’t want the spider to
crawl and then add the folder in the Robots.txt

Question B)What is the difference between
Indexing and Crawling?

Answer B)1) When theSearch Enginescome on your website and read the data
or find the data, this process is called crawling.

2) Whenever Search Engines come on your website, which ever page
they crawl, they take a copy of that page with them and save it on their
server. This process done by the search engine is called Indexing

Question C)Which four search engines comprise
90%+ of all general web search traffic?

Answer C)Google, Yahoo!, MSN/Live and Ask

Question D)Three most important elements in the
head section of an HTML document that are employed by search engines.

Answer D)Title, Meta Description and Meta
Robots are the big 3.Meta keywords is another common answer, but it would rank
as a distant 4th.

Answer E)In simple terms, Google uses the
gross number of inbound links to a page to determine how important the page is.
This “pagerank” has little to do with actual search results but can make a
difference on user behavior.Questions F)What areXML sitemaps?

Answers F)They are an additional tool to help
the search engines when they crawl a site. There is no requirement for any
sitemap and your pages will get indexed without them if you pay close attention
to navigation within your site.

Questions G)Explain various steps that you would
take to optimize a website?

Answer G)

A. 1. Interview website owner or webmaster to get a good grasp
of the site’s purpose and goals.

2. Perform a keyword analysis to find best performing keywords
that should be used for that site and for individual pages of the site.

3. Analyze site content to determine usage of relevant keywords
and phrases.
This includes visible text as well at titles, META tags, and “alt” attributes.

4. Examine site navigation.

5. Determine the existence of robots.txt and sitemap and examine
those for effectiveness.

6. Make recommendations for changes needed for the site and each
individual page.

Question H)If the company whose site you’ve
been working for has decided to move all of its content to a new domain, what
steps would you take?

Answer H)I would update the old site with
permanent redirects to to new page for every page. Then I would attempt to
remove old content from the major search engines to avoid duplicate content
issues.