Bing Bungle Won't Faze Google

Microsoft's search feature is hardly a killer app, says Cowen & Co.

Cowen & Co.

BING, WHICH IS THE third iteration of Microsoft (ticker: MSFT) Search, includes a number of helpful search features. However, we do not believe that the launch of Bing will result in a sustainable material shift in search market share for a number of reasons: None of Bing's features are highly differentiated; Google (GOOG) has a meaningful library of proprietary data, particularly in Maps, which would likely take Microsoft several years to replicate; Google has an estimated 8 times more search traffic than...