iProspect Sets New Industry Standard

How does a leading, global digital marketing agency bring a new level of sophistication to
its industry without distracting itself from its strategic engagements with clients?

About iProspect

With 2,000 specialists in 60 offices across 43 countries, iProspect is a trusted business partner to some
of the world’s most powerful brands. As a leading digital performance agency, we work to reach the
right customers at the right time with the right message. They create experiences that transform
consumer intent into action.They ensure that our clients maximize their digital marketing programs
to grow their overall business.

iProspect Sets New Industry Standard by Using Boost

Highlights

iProspect was able to quickly produce ad creative for their two clients

iProspect was able to automate ad testing

iProspect was able to deliver additional value to their clients, strengthening
their client-agency relationship

Challenge

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Like many marketing agencies, iProspect often finds itself under pressure to quickly produce hundreds or
even thousands of ad creative ideas to support client promotions. But the reality is that it’s nearly
impossible to churn out this volume of creative at high quality while managing all other aspects of
multiple client engagements. This is especially true in an agency setting where in-house copywriting teams
often gravitate to long-form, illustrious ads rather than short ad creative. Yet to be effective,
promotional copy requires the same level of attention as longer-form ads.

Solution

No matter how experienced an agency may be, it’s challenging to systematically generate continuously
optimized ad creative that improves yield and achieves better results over time. With Boost, iProspect
can rely on tight turnaround times for large volumes of targeted ad creative. In fact, partnering with
Boost empowers iProspect to scale an army of copywriters on demand.

Through expert copywriters and designers, Boost supplies an endless stream of fresh creative.
The Boost system then ensures winning creative so iProspect and its clients do not have to be
concerned with underperformers. Any underperforming ads are automatically removed from
rotation.

To prove the value of its unique approach, Boost ran a pilot with three of iProspect’s
high-profile clients, two in retail and one in the travel industry. For the retail clients,
iProspect took advantage of Boost’s ability to quickly deliver ads at scale for multiple promotions.
The travel client benefited from targeted ads developed by creative writers. Through its methodical,
systematic approach, Boost incrementally tested different call to actions to identify the best choices
for iProspect’s clients.

Results

By employing Boost, iProspect gains a capability that sets it apart in the industry –automatically optimizing
ads at scale. In the past, agencies had no choice but to test a few ads or to test once every few months
and then dedicate significant time to refresh their creative. Boost enables iProspect to effortlessly
scale more relevant ad creative. iProspect gains advanced ad management and reporting capabilities that
make it possible to deliver greater insights to its clients. By better understanding which words in ad
creative resonate with target markets, iProspect can enrich the personas that its clients are trying to
reach, enabling them to better engage and connect with their audiences. Now that’s delivering value that
truly sets iProspect apart.