As we first reported on Twitter back in January, the marketing machine for Disney/Pixar’s Monsters University continues to go viral while keeping it organic to the film’s content. This time around, it’s a Tumblr account known as MUGrumblr.

The Grumblr account purports to be maintained by a ‘Monstropolis transplant’ and ‘self-diagnosed coffee addict’ who is currently a sophomore at the prestigious University and is filled with all sorts of memes, animated GIFs, faux-Instagram photos and other updates on school activities and sports.

Mike Wazowski and James P. Sullivan are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. Monsters University unlocks the door to how Mike and Sulley overcame their differences and became the best of friends.

Screaming with laughter and fun, Monsters University stars the vocal talents of Billy Crystal, John Goodman, Steve Buscemi, Dave Foley, Julia Sweeney, Joel Murray and Peter Sohn and is directed by Dan Scanlon and produced by Kori Rae. The film opens in U.S. theaters on June 21, 2013, and will be shown in Disney Digital 3D™ in select theaters.