Michelle Obama reportedly spent $50,000 in Agent ProvocateurReutersKate Moss appeared in Agent Provocateur campaigns in 2006 and 2008. The British supermodel starred in a series of short films.ReutersCher at an Agent Provocateur showReutersBeyonce Knowles is said to be a fan of the lingerie labelReutersAmerican glamour model and actress Carmen Electra at an Agent Provocateur showReutersSinger Christina Aguilera pouts with delight at an Agent Provocateur showReutersKimberly Stewart (left) and Courtney LoveReutersKylie Minogue was unveiled as face of Agent Provocateur in a 2011 cinema ad that showed her riding a red velvet rodeo bull to \'prove\' the label sold \'the most erotic lingerie in the world\'REUTERSBritish singer Lily Allen is said to be a fanReutersHollywood actress Maggie Gyllenhaal was the smouldering new face of the lingerie label in 2007. Gyllenhaal stripped down for a series of sexually charged images, which saw the star splashing about in a bath and posing in handcuffs.ReutersJewel arrives for the 2002m unveiling of Rolling Stones Rockware clothing, a line created by Buddhist Punk, Chrome Hearts and Agent ProvocateurReutersAmerican socialite Paris HiltonReuters

First Lady Michelle Obama has sent lingerie sales into a frenzy after she shopped up a storm at an Agent Provocateur store in New York.

The American president's wife is claimed to have closed down part of Madison Avenue in Manhattan during a shopping spree that saw her spend a reported $50,000 in the boutique.

Some media reports claimed the trip helped boost sales at the company by more than 12 percent.

Agent Provocateur, a label renowned for its risqué lingerie designs, was founded in 1994 by the son of British fashion designer Vivienne Westwood, Joseph Corré, and his then-wife, Serena Rees.

The label's first shop opened in London's Broadwick Street in Soho in the same year.

In 2007, the company was purchased by the private equity firm 3i for £60m.

The label boasts an unmatched list of celebrity clientele, with pop singers Beyonce Knowles and Christina Aguilera seen at its stores in recent months. Other high-profile fans of the label include Paris Hilton, Lily Allen and Carmen Electra.