Every business wants to harness the power of Digital Marketing. However, one of the very first steps you must take before planning for any marketing campaigns (let alone digital) is a thorough self-assessment.

The most fundamental questions we must ask before planning for any strategic communication activities (online or offline):

What do you want to say, to whom and for what purpose?

Who are you?

To whom do you want to communicate?

What do you want to say and how do you want to say it?

To answer this seemingly simple question, you must consider the following as a business owner or as a digital marketer:

Holi, also known as the festival of colors, is one of the biggest and the most colorfully celebrated festivals by Indian families around the world and preparations for Holi this year, has already begun as well.

It is one of those unique occasions when the bright colors of Holi demolish all the social barriers of caste and creed in society. A festival that is all about colors also brings along with it the spirit of joy, love, peace and enthusiasm in our hearts.

Content marketers are always looking for more and better ways to market their content: content re-purposing, curating and eBook publishing. Have you thought about Flipbooks as another avenue?
As a content marketer, you are always looking for ways to promote your content and book is another form of content your readers love to consume. EBooks have been popular for a while now and so have been PDFs.

Magazine companies like Foundr (by the way, I am one of their subscribers,) and much alike produce their content in PDF format for their community to consume.Continue Reading…

Email marketing outperforms social media 8 to 1. So, you bought the premium product, Follow-Up Emails WordPress plugin from Woocommerce, to leverage the power of Email Marketing. Well, let’s examine how it delivers on its promise.

What Follow-Up Emails Plugin Is Supposed To Do

This premium plugin from Woocommerce is supposed to enable you to define and create your own customized emails that will be automatically delivered to your customer’s email inbox, at defined intervals, after they complete a specific action such as finishing a quiz, making a purchase, or signing up for an account etc.

Twitter is probably the coolest marketing tool of our generation as noted in Founder Magazine. While this is the holy grail of internet marketing for many top marketers, it is also the most confusing and frustrating channel for many.
Some of the features that make Twitter so powerful and so different when compared with any other social media channel are:

Twitter lets you see what people are interested and talking about right now.

Twitter lets you see lists of people who follow your competitors.

Twitter lets you interact with all of those people instantly unlike some of the other popular networks.

On Twitter, you can easily find out who is tweeting about your topics related to your industry/product/service by using the search feature.Continue Reading…

Most of us do not even think about sending emails through our WordPress powered website. We have WordPress handling this task by default using PHP mail functionality which works! Well, in most cases.
However, I had challenges in the past when I didn’t even know that some of the emails my website sent, ended straight into the receiver’s SPAM folders. Thanks to some of my friends from the blogosphere who told me about this issue.

Google Calendar is probably one of the most widely used app among users worldwide. Not only we use calendar in our day-to-day life, we also need to show a calendar on our websites often.

Recently, I realized how difficult it can be to add a Google Calendar to your WordPress when you have a responsive website. So, I decided to share my experience with you so I can save some time for you if you need to add a Google Calendar to your website.

Woocommerce has certainly become a de facto shopping cart solution for WordPress powered websites. The implementation is easy, the plugin itself is free and it is maintained.
Its popularity is so high that so many popular themes are coming with many Woocommerce file templates bundled with the theme package. I have helped many of my clients with Woocommerce implementation on their websites.

However, the moment you realize that you need a little more than what comes bundled with the free Woocommerce plugin, you need to start spending money. The more you ask, the more you pay.

Diwali (or Deepawali) is the biggest and the brightest of all Hindu festivals celebrated by families around the world. It's the festival of lights which literally illumines the country with its brilliance, brightness and dazzles all with its joy

Diwali comes from the Sanskrit word Deepavali which literally means "a row of lights." This auspicious day, known as the "festival of lights," is celebrated by Hindus around the world. It historically symbolizes the victory of good over evil and celebrates light and life on both community and personal levels.

According to Wikipedia,

While Diwali is popularly known as the "festival of lights", the most significant spiritual meaning is "the awareness of the inner light". The celebration of Diwali as the "victory of good over evil", refers to the light of higher knowledge dispelling all ignorance, the ignorance that masks one's true nature, not as the body, but as the unchanging, infinite, immanent and transcendent reality. With this awakening comes compassion and the awareness of the oneness of all things (higher knowledge). Just as we celebrate the birth of our physical being, Diwali is the celebration of this Inner Light.

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