China Fashion Collective

China Fashion Collective is the agency I started to help Chinese fashion designers with communications, brand development, distribution and wholesale, and finding various opportunities through special collaborations and partnerships. You can also check out China Fashion Collective’s Blog.

“Parent currently works with some 25 Chinese designers and brands, citing an individual and unique aesthetic as the most important criteria in taking on projects. And judging by his website, he’s managed to find just that, cooperating with the likes of fashion royalty Uma Wang, cutting edge label Content, and retro eye-wear brand ChairEYES. For each, he provides communications on a complimentary basis, taking on subsequent and varied projects – ranging from store openings to brand strategy – case by case, acting as a sort of middleman between the designers and potential retailers.”

China Fashion Collective assisted Ying Wang (Alexander Wang’s mother) with organizing a lunch for Franca Sozzani and up-and-coming local Chinese design talent. 14 designers attended the event, which Ms. Sozzani was so impressed by that she posted about it on her blog and featured them on the Vogue Italia website.

From the article:

“During her visit to the Orient, Editor-in-chief Franca Sozzani met some of the most promising up-and-coming Chinese designers in what can be defined as the first event of its kind since, as Timothy M. Parent points out in an article about the history of fashion design in China “there have been no Chinese-based clothing brands since 1996″.

As a matter of fact, the country known up to now as the manufacturing giant or as fashion’s creativity breeding ground already boasts three generations of promising young designers including the protagonist of the event launched during Milan Fashion Week at Palazzo Morando, Uma Wang.”

An article about China Fashion Collective and chinesepeoplehavenostyle, as well as thoughts on the Chinese fashion industry as a whole and China’s leading designers.

From the article:

“To try to prevent China’s fashion history from being judged from a Western standpoint, Parent’s blog has an archival component with 500 photos tracing its fashion evolution from 1910 to the present day. Parent noted that Chinese street style tends to be largely homogenous because Chinese people are more comfortable with conformity than individualism. He aims to change that view by highlighting Chinese hipsters, dandies and other stylish citizens.”

“Describe Shanghai Style: ‘The Clash, which is a hodgepodge of colors, styles, patterns, fabrics, cuts and shapes. It’s a reflection of the contentious existence of East and West, communism and capitalism, tradition and modernity and rich and poor in Shanghai.’ “