Edinburgh gin distiller Pickering's is to launch a social enterprise gin.

Pickering’s Gin founders Marcus Pickering and Matt Gammell have set up a new company, Good Spirits (Scotland) CIC, in partnership with social enterprise entrepreneur Chris Thewlis, drinks industry specialist David Moore and Dave Mullen of marketing agency Story.

The Pickering’s team developed a new recipe for the new spirit, named Ginerosity.

The new company plans to invest profits from sales of Ginerosity into projects focused on helping and supporting under-privileged or disadvantaged young people.

Marcus Pickering said: “Supporting good causes is something that’s very close to our hearts, and something we’ve been involved in for many years.

“But for a while we’ve wanted to do something more formal with our gin company.

“Producing this unique gin is the perfect way to achieve that.”

The initial production run for Ginerosity is targeting around 6,000 bottles, depending on uptake.

Matt Gammell said the recipe has been developed to be “both accessible but complex” and the brand and look was developed by Dave Mullen and the creative team at Story.

Gammell said: “We’ve established the company, we’ve created a gin that looks and tastes beautiful, and we’ve got a super cause to support: helping young people build themselves a better future.

“Now we’ve just got to get this gin into the market so people can start buying the product and help give these deserving young people a step up.”