SIKI IM CONCEPT STORE

Soft Brutalism

The concept store, designed in collaboration with fashion designer Siki
Im, seeks to radically transform the existing space and breakdown the
traditional norms of retail and exchange. The structure, which is the
former sales trailer for the HL23 building designed by Neil Denari, is
filled end to end with large ramp-form that creates an unexpected
gathering space with undefined programmatic possibilities. Soy-based
spray foam used to cover the interior and exterior of the structure
creating a supple surface for inhabitation on which visitors are
required to remove their shoes. Small niches and ledges are carved into
the foam to create areas for display and seating. The clothes are
embedded beneath the ramp on either end, encouraging visitors to explore
the extents of the space and experience the clothes in very intimate
environments.