KNOWLEDGE CENTER: Facts & Stats

FACTS & STATS: Brand-Innovation-from-Value-Chain-Inspiration

Apr 2018

According to a study by Deloitte and MAPI, 51 percent of respondents believe their digital supply network (DSN) maturity is at least “above average” compared to competitors, yet only 28 percent have started implementing DSN solutions.

End-to-end supply chain transparency is the No. 1 operational goal for many manufacturers, as it represents the key to significant efficiency gains, yet only 6 percent of respondents to a Deloitte survey are part of a manufacturing ecosystem in which every member of the ecosystem can see each other’s data.

In 2017, the fast-growing digital packaging market amounted to some $12.8 billion sales, which is 3.25 percent of all printed packaging. By 2022, this will grow by almost 13 percent CAGR to $22.4 billion while print volume and tonnage are growing much faster.

A study last year by Shelfbucks, which sensors in stores and RFID chips into cardboard displays to track how they're deployed, found displays were on the sales floor at the start of scheduled promotions only 46 percent of the time. Better compliance with promotion plans could improve sales lift by 30 percent to 45 percent.

Cadent Consulting found that its brands' shelf presence beyond their regular slots were visible 66 percent of the time, but the corrugated or other shopper-marketing materials intended to go with them were only present 43 percent of the time.