‘I’m a fan of niacinamide as studies show it improves hydration, reduces micro-inflammation and UV damage and also has texture and tone benefits,’ says Clare.

‘Retinol is another proven anti-ager, as is the peptide Matrixyl, which used at correct levels has been shown to have anti-wrinkle effects,’ says Clare.

‘A vine extract, Resveratrol, is also now found a number of creams, as is hyaluronic acid. They’ve both been around for a while but recent research has shown a microform of hyaluronic acid to be very effective in combination with stabilised resveratrol, helping to plump out the skin.