Beyonce Shows Off Curves in H&M Swimwear Campaign [Photos]

As you may know, Beyonce is the new face and body of H&M's summer collection. So the retail chain just released photos of the R&B diva wearing several bikinis from the line.

Mrs. Carter looks gorgeous in several pieces from H&M’s “Swimwear by the Sea" collection (photos via Marie Claire UK). We see Beyonce wearing some tropical-inspired bikinis in a few colors including a yellow-colored two-piece. She also dons a blue outfit that would be perfect for lounging by the side of the pool.

The goal of the campaign is to present “the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious,” according to an H&M press release. The photos were shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas.

The H&M collection adds to the list of endorsements for the 'Countdown' singer. Bey recently dropped a Pepsi commercial, which features the Timbaland-produced song 'Grown Woman' as part of the "Live For NOW" campaign.

Outside of branding herself, Beyonce is launching The Mrs. Carter Show world tour today (April 15) in Belgrade, Serbia. The U.S. leg of the trek will begin on June 28 in Los Angeles.