Dutch Startup Bets on U.S. ‘Photo War’

A Dutch technology startup says consumer demand for rapid delivery of customized photo products in the U.S. is creating a lucrative business opportunity for digital photo-sharing and printing groups through in-store retail.

“The U.S. is a growing market for us. The photo war in the U.S. is going at full speed,” said Wouter van den Berg, chief executive of SoSocio, a cloud-based software application integrated into social-media platforms like Facebook to turn pictures, including comments, into a photo book or card using PCs, tablets or smartphones.

Consumers in the U.S. want their photo-book orders finished much faster than in Europe, where people are more happy to wait for a few days to see their products delivered by mail, said Mr. van den Berg.