Everyone wants to be noticed by major publications and websites. Bands have long dreamed of being on the cover of Rolling Stone, and currently many artists have hopes of being on the front page of the most heavily trafficked sites on the internet. While that kind of placement is great, unless you’re on the level of a Taylor Swift, there’s a chance it isn’t going to do as much for your career as a placement on a smaller music blog.

I know it sounds counterintuitive, but a great way to get big is by going small. Here’s why...