6 Innovative New Beauty Products Trending In Korea

It’s no secret that Korea is the hotbed of beauty innovation! With all the inventive new products hitting shop shelves every month, it’s hard to keep up! Here’s a roundup of the latest beauty products that are trending now.

Point Sheet Masks

Okay, we’re all used to sheet masks. But sometimes different parts of your face require different treatment. Like sometimes you have an oily T-zone, but dry cheeks. Or maybe your undereye area requires more moisture than the rest of your face. Point sheet masks offer a customized sheet masking experience. Point sheet masks are essentially miniature sheet masks to highlight and treat sections of your face or body. The best part? They often design these miniature sheet masks using adorable shapes and illustrations! Check out KOCOSTAR’s adorable refreshing sliced cucumber masks!

We all know that facial mists are a staple of the Korean skincare regimen in order to keep the skin hydrated and looking dewy… but what’s a girl with an oily T-zone to do? No need to worry – there are now facial mists that absorb excess oil to leave you with a matte, shine-free complexion.

Real whole ingredients in beauty products

The newest sheet mask trend is all-natural – actual fresh ingredients contained within the mask. The Manefit Natural Gift Green Tea Hydrogel Mask has whole green tea leaves suspended in the hydrogel. Not only is it visually stimulating, it’s great to know your skin is being treated with ingredients straight from the source!

Temporary tattoo makeup

While Koreans are famous for their complex skincare rituals, when it comes to makeup, convenience is as key for them as for anyone else! Enter long-lasting makeup, which can remain on your skin for days. This Clio Kill Brow Tinted Tattoo is applied before you sleep so it can pigment the skin throughout the night. The tint will last for an entire week before having to apply it again!

Transforming textures

For a dose of instant gratification, look no further than this cooling clay-to-mousse mask. It absorbs excess oil and removes all impurities from the skin as the clay bubbles up, leaving your skin smooth and clean without stripping your skin of its natural oils.

Matcha exfoliator

As Koreans look for more all-natural and organic ingredients in their beauty products, Erborian took it a step above the rest by incorporating antioxidant-rich matcha (finely ground green tea) into a 3-in-1 powder mask that cleanses, tightens pores, and softens the skin. The soothing scent of matcha is an added perk to this invigorating skin treatment!

That’s all for now! Which Korean beauty products have you been loving lately?

Charlotte Cho is the editor-in-chief of K-beauty content site The Klog, which is dedicated to covering the innovative and fascinating world and products of South Korea.