Matt Entwistle, Tesco general merchandise marketing director, said: "The Stark Armoury App is a brand new way for our customers to join in the excitement about the movie, and will add an extra bit of fun to the family shopping trip - online and in-store.

"We're delighted to be working with Disney in bringing this unique Marvel App to Iron Man fans."

Nigel Cook, vice president of Marvel International, added: "The Stark Armoury is a fantastic and engaging piece of Marvel content, and forms part of an extensive retail opportunity with Tesco that will run from now through to the DVD release and Christmas.

"Iron Man 3 is a key driver this year for the overall Avengers franchise, and the full product range will continue to be supported with TV programming on Disney XD and ITV ahead of the cinema release in November of Marvel's Thor: The Dark World."

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