I absolutely love the idea of of BB cream rather than liquid foundations and I've tried numerous brands and I'm still searching for the "perfect" one!I've tried most of the Korean brands (excluding the most expensive ones like Whoo), e.g.MISSHA, SKIN79, LANEIGE, OHUI, ETUDE HOUSE, THEFACESHOP…etc. Some of them carries more than 1 type of BBcream with a trend of releasing new ones yearly or even half yearly.I have tried EVERY SINGLE ONE of the lines I listed above but none have I ever wrote a review about and somehow I always find myself going back to this one...I cannot exactly tell why I am so in love with this BB cream. It has pretty normal formulas, average SPF (considering other Korena brands BB cream have all got ridiculously high SPFs). To explain, I'd like to start with my makeup routine:I like to prepare my skin with up to 7-8 layers of skincare products starting from my toner, serum activator, serum *2, facial oil, light gel serum + lotion/day cream. Then my makeup procedure starts from primer, base, then BB cream. So when this BB cream fianlly hits my face, it must feel different to me as to most of the people I know only using a few steps to prepare their skins before makeup. Skincare phycologically makes me comfortable enough to put makeup on my face and I know this idea maybe quite different to a lot of people.Thats why personally I dont need an "organic" formula BBcream. This one offered my pale-med complexion a dewy finish, but again, I've got so much layers of serums & creams on my face, I can't really say this is a very oily product. But from the texture and how it feels on my hand, its definetely lighter in coverage comparing to MISSHA perfect cover, but a lot less drier.For me, I like the color and its softness and how it glides on more than anything, It has alot less of a greyish undertone which you find with a lot of Korean BB creams and I feel it brightens up more skin alot more naturally than other BB cream that simply brighten my face by covering it!When applying, I pat on with my warm fingers (wash hands before you do makeup) rather than using a brush. This way I can't really see the brush stroke…Also when I lightly pat my face while applying relaxes my facial musles & wakes me up a bit as well in the morning…^^ Then I can just see each time I pat on, this BB cream just disappear into my face… I love the finish!I agree with people that saying you need to set this with loose powder, especially for me, considering how much layer of oil I layed down on my face even before this BB cream!But I do have combination-dry skin so I can see it works for people with drier skin and thoes who DOESNT apply a lot of skincare onto their face before makeup…can probably use this alone…OR!!! set it with a facial mist!!!( Don't worry about the first 30secs when you spray on n you feel like the makeup is melting & you feel like a melting cake…it goes away when its naturally dried) Plus,carry the facial mist with you to work & its great for your skin under air-con condition!Enjoy trying on different BB creams!