One theory is that Apple wanted to let the world know it is developing a smartwatch since rumors of a similar offering being developed by Samsung (005930) emerged last month. Arora also suggests that Apple might have planted the stories “out of desperation” to show that it is not a two-trick pony with the iPhone and iPad, and it’s still innovating.

“Tim Cook has been talking about innovation but not many seem to believe him,” Arora wrote. “At Goldman’s conference, Tim Cook said that innovation culture at Apple has never been stronger. Perhaps Apple leaked details of iWatch to put some meat on the statement by Cook.”