We are under attack for not being transparent. At the same time, those
of us who are the most transparent and honest about what we do come in
for the most criticism. It is therefore time to stop apologising for
what we do and go on to the front foot.

The reality, of course, is that most ministers and special advisers
understand only too well how important we are in ensuring that
government makes the right decisions. That is why they are happy to meet
our clients.

Not only do we ensure that our clients are able to talk directly to
ministers, but we also help shadow ministers to hold the executive to
account by ensuring that they are fully briefed.

Our clients employ tens of thousands of people and contribute billions
to the Treasury. Their commercial success is of crucial importance to
the British economy. We are a force for good.

The debate about the statutory register provides us with an opportunity
to redefine who we are and what we do.

We have to admit that mistakes have been made. The UK Public Affairs
Council should be wound up. Going forward, the leading figures within
the industry need to take charge.

For all of the various industry associations, too many MPs and
journalists still have no idea what we do. That is our fault and we must
rectify the situation immediately.

We must make new friends. The media cannot be relied upon to be
accurate, let alone supportive.

The lure of a story will always beat any supposed loyalty to the
industry. I understand that.

Our case is strong. We have nothing to worry about from Paul Flynn MP or
his friends. If we act professionally and communicate our case well, we
will win the day. I am genuinely confident.