Thursday, June 6, 2013

NBC Press Release for Days May 27-31

'DAYS OF OUR LIVES' DELIVERS ITS BIGGEST WOMEN 18-49 VIEWERSHIP IN 18
MONTHS AND ITS LARGEST OVERALL AUDIENCE IN MORE THAN TWO YEARS

June 06, 2013'DAYS
OF OUR LIVES' DELIVERS ITS BIGGEST WOMEN 18-49 VIEWERSHIP IN 18 MONTHS
AND ITS LARGEST OVERALL AUDIENCE IN MORE THAN TWO YEARS

UNIVERSAL
CITY, Calif. – June 6, 2013 – “Days of our Lives” has attracted its
biggest women 18-49 audience in 18 months and generated its top
total-viewer result in more than two years, according to “live plus same
day” viewing figures for the week of May 27-31 from Nielsen Media
Research.

For the week, "Days of our Lives" averaged a 1.0
rating, 7 share among women 18-49 and a 0.6 rating among women 18-34,
tying it for #4 among network daytime series in the women 18-49
demographic and tying it for #3 in the women 18-34 race. Note that
Monday results are excluded from the week’s averages due to the Memorial
Day holiday.

"Days" generated its biggest women 18-49 audience
(645,000) in the last 18 months (since the week of November 21-25, 2011,
703,000). In total viewers, "Days'" 2.827 million persons last week was
the show's biggest overall audience in more than two years (since the
week of January 31-February 4, 2011, 3.030 million).

For the week
versus the same week last year, "Days of our Lives" was up 21% in the
women 18-34 race (193,000 vs. 160,000), up 28% in the women 18-49
demographic (645,000 vs. 504,000), up 34% in the women 25-54 race
(824,000 vs. 616,000) and up 18% in total viewers (2.8 million vs. 2.4
million).

For the second quarter to date, "Days of our Lives" is
up 6% in the women 18-49 category (644,000 vs. 609,000), up 10% in the
women 25-54 demo (822,000 vs. 745,000) and up 5% in total viewers (2.6
million vs. 2.5 million).

Season to date, "Days of our Lives" is
tied for #4 in the women 18-49 category and tied for #3 in the women
18-34 demo. Season to date, “Days” is up 3% in total viewers (2.7
million vs. 2.6 million).

Ratings reflect “live plus same day”
data from Nielsen Media Research unless otherwise noted. Season-to-date
figures are averages of “live plus seven day” data except for the two
most recent weeks, which are “live plus same day.”