Who Are the Xbox 360 and PlayStation 3 Consumers and What Are the Differences in the Video Game Industry Consumers?

NEW YORK, NY--(Marketwire - June 19, 2008) - Xbox 360 and PlayStation 3 continue to be
amongst the most popular video game consoles, so taking an in-depth look at
the consumers who purchase these consoles is beneficial to any company
looking to tap into the video game market.

Experian Consumer
Research recently found while differences exist between these gamers
and the general consumer population, there are also differences between
consumers who bought Xbox 360 and those who bought PlayStation 3. One such
difference is the age range of consumers who purchase the consoles, with
PlayStation appealing to an older crowd and Xbox being favored amongst
younger gamers. Since all gamers in general are not identical in their
preferences, awareness of these differences in the consumer population is
important when trying to reach specific consumers through video games.
Similarities between the two consumer populations have also been found,
such as comparable media preferences.

Video game technology continues to improve, meaning that video games are
not going to be outdated anytime soon. On the contrary, video games are now
appealing to more and more people and growing in popularity with a wider
age range. Being aware of the characteristics of gamers of all types and
will be beneficial to companies trying to reach this consumer segment.

These and other characteristics of consumers who purchase Xbox 360 and
PlayStation 3 can be viewed in the Free
Download.

Experian Consumer
Research is the Home of Simmons, the Voice of the American Consumer™
for over 50 years, and delivers the full suite of Simmons products and
services. It is a full service, market and consumer research organization
dedicated to enabling clients to optimize communications with their
customers and prospects across multiple channels by providing a robust
description of the American Consumer. For more information, visit
www.experianconsumerresearch.com.