New business models for private TV broadcasters in Germany

Published: 2009-03-04

As illustrated, German private (also called commercial) TV broadcasters such as RTL and ProSiebenSat.1 groups, just like most private broadcasters in Europe, continue to rely mainly on advertising to finance their operations. RTL and ProSiebenSat.1 group's advertising revenues accounted for respectively 62% and 96% of their total revenues in 2004.