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Should I Go To College? This is a question which rankles with many students today. When you finish school it seems the standard. You go to college, get your degree and then get a job in that discipline. Simple, really. However, life rarely goes to plan. And in an age...

Entering any new market is a risk. Just because business is good in 1 country this doesn't mean success automatically translates into another. This is especially relevant in retail. This makes Lidl's recent expansion into the US market both a brave and ambitious move...

It’s that time of year again, when the little ones finally return to school. The days begin to get shorter and the realization dawns that summer is officially over. Increasingly, money consciouniousness becomes an issue as parents refrain from impulse spending as...

It's no secret that marketing is rooted in psychology. A failure to know, understand and place yourself in the shoes of your customers prevents you from acquiring new ones. It also constricts the development of relationships with your current customers. Certain...

We can no longer ignore it. We're now living in the digital age! And its impossible not to notice one little symbol which has become a firm part of our online vocabulary. I'm talking about the hashtag symbol (#). At its most simple, a hashtag is a word or phrase...

Starting a business sounds great in theory. You'll be your own boss, work flexible hours and reap the financial and spiritual rewards of living life on your own terms. This is not the reality of entrepreneurship. The cold truth is you're signing up for a 70-hour week...

Propaganda is always an incendiary subject. And rightly so! But pepper in the words Marketing, Public Relations (PR) and Advertising and suddenly you've a cocktail to inflame even the most rational consumer. Both involve a deep understanding of the public psyche and...

Instagram has become a critical social media marketing tool for businesses. According to eMarketer, 48% of brands in 2016 had an Instagram profile which is expected to jump up to 70% by the end of 2017. This is fascinating considering Instagram will leapfrog Twitter...

Email Marketing can be one of the most effective mediums for digital marketers. Despite a relatively low open rate, email marketing is a very attractive way to promote your business or product. A low cost and unlimited reach entices both SME's and Digital Marketing...

Recently I've been conducting marketing research on the Millennial generation and young people in general. As a recently turned 26-year-old, researchers label me a Millennial. However, I cannot assume everyone is just like me. This is the importance of marketing...

You arrive at the exhibition. With the excitement of a kid at Christmas, you set up your company's stall. Everything is going to plan. But then you look around at all the competing exhibitors brimming with excitable customers. Suddenly you're not smiling anymore. When...

It's a question which fills UFC and boxing stars alike with as much anger as envy. But it must be asked. Why is Conor MC Gregor so wildly popular? Hot on the announcement of his multi-million dollar fight with Floyd Mayweather, we're going to look at what endears him...

Close your eyes and strap on your headset, Virtual Reality(VR) is here. We're now edging towards a future where most of our interaction will be carried out behind the comfort of a VR headset. While exciting and revolutionary many businesses and particularly marketing...

Jeremy Corbyn is the name on everyone's lips as the British General election approaches. Attracting as many haters as followers, Jeremy is strongly evoking people's passionate side. Speculators predict that he's set to perform the upset of a century and become...

Ambition stirs up negative impressions sometimes. Instantaneously we envision a cut throat young executive with a hanker for abusing and screwing as many people as possible to climb the corporate ladder. Ambition lies inside us all whether dormant or overly active....

Last week, we spoke about getting your business started on Facebook. This week I'd like to delve deeper into this issue and document ways to make Facebook work for your business in order to connect with your target market. In this blog, we'll introduce you to Facebook...

With the sun kissing our necks, we can feel Summer is just around the corner again. Summer is one of the most profitable periods of the year for doing business. An upsurge in temperature leads to an increase in consumer satisfaction levels culminating in more liberal...

Marketing gets a bad rep sometimes. Many view the advertising industry as exploitative, manipulative, and dangerous. When I explain to people my role in marketing and advertising, they often winch saying "Aww, you're just getting people to buy what they don't need"....

Rebranding can be a tricky issue for any business. It takes years building and marketing a brand which makes letting go incredibly difficult. But the challenge to all brands lies in staying current, trendy, and forward orienting in the eyes of the consumer. Failure to...

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Not sure if you want to go to college or unsure what you'll do when you graduate? Then check out our latest blog which contains musings on our interpretation of the college system. ... See MoreSee Less

Our new blog is up on our website looking at Lidl's recent expansion into the US and the marketing behind creating a brand to appeal to the American public. View it by clicking the link ... See MoreSee Less