#LivestreamingSXSWThe third one is to make sure that we are eliminating, if not avoiding, things like ad fraud so that were only paying for the right things. For us, its very little [of a problem]. We stick to reputed sites. We dont just go into programmatic and give a price point and buy everywhere. We have a whitelist so we said, We want to [only] be on these sites, which really helps with mitigating if not eliminating ad fraud.

World Federation of Advertisers revealed that large brands are reviewing contracts related to almost $3 billion of spend on programmatic advertising.

#LivestreamingSXSWOut with the Old AdvertisingThe number of video viewers will have a compound annual growth rate (CAGR) of 2.6%. The number of pay TV viewers will decrease by a CAGR of 1.1%.- eMarketer

#LivestreamingSXSW

Content ConvergenceESPN has lost more than 15 million subscribers, a decline that shows no signs of letting up.Changes coming to the network were not being driven by cost-cutting but by a desire to serve its audiences better, Fortune.Todays fans consume content in many different ways and we are in a continuous process of adapting to change and improving what we do.

#LivestreamingSXSWExpected to lose 3 million subscribers a year. Disney CEO Bob Iger has downplayed the skepticism about ESPN, telling CNBC recently "there's way too much pessimism about ESPN, because ESPN is still in demand from three constituents you want to be in demand the most from. One distributors. Two - consumers and three - advertisers.

YouTube and another that is coming soon from Hulu. ESPN is also launching its own streaming version at some point, although it won't have all of the network's content.

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Content Convergence

#LivestreamingSXSWContent Convergence

Facebook Live

#LivestreamingSXSWContent ConvergenceTelevision and Entertainment is device-based.

Direct-to-Consumer Networks on the rise.

Content everywhere. Attention is the new metric.

#LivestreamingSXSW14 billion devices connected to the Internet to start 2017, two per person on average; by 2020, there will be 35 billion, or almost five per person on the planet (eMarketer).19

The Rise of Branded ContentBuzzFeed expected branded content and agency services to drive nearly all of its $250 million in revenue for 2016.Wall Street Journal