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A study on impact of television advertisements on teenagers

Author:

Vidyashri C. Halakerimath and Shivagangamma B. Danappagoudra

Subject Area:

Physical Sciences and Engineering

Abstract:

Advertising is the key for building, creating and sustaining brands. Advertisements play a major role in persuading, informing and reminding both potential and existing customers towards making a brand decision. It plays a vital role in shaping dreams and aspirations and helps customer take conscious product and brand decisions. Television advertising is the most memorable and easily digested formats around us. Unlike other strategies, television commercials have a variety of tools to call upon to gain a viewer’s attention, such as video, animation, graphics, voice, sound effects and music. Confidence is the factor for success of television advertising. No other medium projects the same amount of confidence as television advertising. With view of this point the study was conducted to know the opinion of teenagers, adults and adolescents about the impact of television advertisements. The study was conducted in and around Hubli-Dharwad and selection of respondents was through random sampling method. The total sample size was 50. The result indicated general information of the respondents indicated that cent percent of the respondents were belongs to 18 to 20 year age group. Majority (64.00%) of the respondents were male. The overall opinion index of the respondents to the extent of 57.20 and opinion of the respondents was non- significant relationship with age, gender, course studying of the respondents and parental occupation of the respondent.