Dropbox new design

Learned from Telegram channel : 一分世界 that dropbox announced its redesign.

As a marketer, this is a good opportunity to learn about how the Big Name implementing brand revamping campaign. So, I did a little research and followings are my thoughts regarding this campaign.

What are the changes?

New logo

Flatter design and brighter color

Dynamic color combination
Compared to the old logo combination which is blue and white, the new color combination is colorful and can be combined in a creative way.

New feature: Dropbox paper
A real-time collaborate document for team.

Our new brand system shows that Dropbox isn’t just a place to store your files - it’s a living workspace that brings teams and ideas together.
Above is the statement showing in the design website . My guess is that Dropbox is shifting their core business for Enterprise or team rather than individual.

Marketing Campaign

Social medias
Consistent content across Facebook, Instagram, and Twitter.
Using #creativeenergy
#createtogether hashtags as the main content hashtags to mark the campaign content.

The new redesign campaign emphasize the creativity and collaboration within teams. I love the idea behind of this redesign that they want to build a product and brand that help people focus on meaningful work.