Given the ubiquity that bCODE provides across all mobile phones, the potential to aggregate most items that are now in the physical wallet (i.e. payment cards, loyalty cards, coupons, passes, etc) via a single mobile device can enable big data so that retailers and brands can deliver targeted offers and campaigns through mobile coupons.

Coupon Challenges

There is little data collection at the point of redemption or Point of Sale (POS)

The percentage of coupons redeemed remains low

Most coupons are still paper-based and can require expensive processing post transaction

It is currently difficult for retailers to process electronic manufacturer coupons because of technical complexity

Mobile Coupon Benefits

Retailer Benefits

Ability to offer coupon redemption mechanism that is attractive to brands due to higher redemption rates

Reduce costs, no paper – coupons delivered by SMS push

Campaigns can be highly targeted

Campaign success easier to measure, redemption rates known in real-time

Direct and trackable customer engagement

Drives customer footfall due to value creation and improved customer service

Closed loop system with bCODE makes it easier for retailers to support manufacturer coupons