Sunday, 25 July 2010

Inspiration for your Alice in Wonderland palette, from Urban Decay

Earlier this year, everyone who knew anything about beauty was desperate to get hold of Urban Decay's limited edition Alice in Wonderland Book of Shadows eye palette. Just a handful were released to the UK, and many a beauty junkie was glued to their computer screen with a finger poised to press "Add to Basket" on the Debenhams website the day it was released. Much jubilation followed as palettes arrived in the post and swatches and pictures sprouted mushroom-like across the internet.

With the initial fever calmed, however, we heard several folks finding themselves at a loss for ways to make use of the palette, which is packed with bright, shimmering shades. The coveted items were starting to gather dust in drawers and on dressing tables in favour of more workaday colours. It seemed like people who wouldn't normally choose brights had gotten caught up in the excitement and wound up with a lovely collector's item that just wasn't seeing much use.

Urban Decay must have come to the same conclusion as us - they've produced a series of "how to" videos to help Alice BOS owners create wearable Wonderland-themed looks with their palettes. The rest of us aren't excluded either - as all of the colours in the Alice palette are available elsewhere in the UD line, we can all enjoy making ourselves up as the Red Queen, Alice herself, or even the Caterpillar using our existing UD collections (or dare I say it - other brands).

Check out the videos here. (The page title says "Win our Alice palette", but sadly we think this must be a mistake as there's no reference to any competition on the page.)