That was prompted by a new Reuters/Ipsos poll that found “Americans are more likely to say they would reject a candidate older than 70 than a candidate who is gay,” swapping out one bias for another.

There are two ways that the age aspect of this could have been framed for a more honest discussion.

The first would be the problem that this presents for the Democrats who are presently senior citizen-heavy at the top of their polls.

The second would be questioning how that would affect a contest in which both of the major party nominees were in their seventies.

Instead, they frame the teaser as merely a problem for Trump.

They sort of get to it in the post, but still dance around it:

The survey also called attention to one of the challenges facing President Donald Trump, who will be turning 73 next week, as he seeks re-election in 2020.

Democrats will select their nominee from a field that so far includes 24 candidates and a record number of women and non-white candidates. Among those running are two septuagenarians – former Vice President Joe Biden and U.S. Senator Bernie Sanders

Trump’s age gets specific mention, along with the fact that it will be a challenge. Crazy Joe the Wonder Veep and Sanders get a whitewashing with the blanket “septuagenarians” description. That sounds nicer than noting that they will be turning 77 and 78, respectively, this year. No mention of the challenges associated with pushing 80.

This is how media bias is done. It’s subtle. It relies on careful semantics. And in the social media era, it relies on teaser headlines that will often be the only thing anyone reads.