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Event Name:

Marketing & Advertising Compliance

Date:

Wednesday, October 10, 2018 10:00am CDT

Presented By:

BankWebinars.com

Panelist(s) Info:

Carl Pry (Bio)

Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Managing Director for Treliant Risk Advisors in Washington, DC. Through his working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country. He has written extensively regarding consumer and commercial compliance, tax, audit, and financial institution legal issues, and is a frequent contributor to and currently serves on the Editorial Advisory Board for the ABA Bank Compliance magazine. He has spoken at scores of banking, compliance, and state bar associations, and has conducted training sessions for financial institutions across the country.

Price:

$265.00

Credits:

2.5 CE Credits

Description:

If you read the first CFPB enforcement action carefully, it's clear what is being targeted: sales and marketing practices. Now is a great time to learn from others' mistakes, even if you're not a big bank subject to the Bureau's oversight.

With everything happening in the financial services industry, now more than ever it's important that your advertising and marketing efforts are effective. Moreover, regulator and examiner attention to your advertising and marketing efforts is at an all-time high. Advertising is being looked at in different ways than before.

There are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). This is a seismic shift in regulatory enforcement, where practices that were perfectly acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.

What can you say in advertisements? What must you say? What can you not say? Many sets of rules govern these questions, and more are on the way. How about your promotional efforts - contacting prospects and customers to let them know what you have available?

As the compliance environment becomes more complex, your marketing department must stay on top of all the rules and regulations. This session can help.

Covered Topics:

What impact does the CFPB have on advertising and marketing, even if you're not a big bank?

Regulatory Focus: Attention to unfair, deceptive, and abusive acts and practices (UDAAP). Plus - what may be considered abusive? How can you stay clear of trouble? Don't miss the forest for the trees.

Advertising rules under Reg. Z for both mortgage loans and open-end plans from the Credit CARD Act

UDAP standards from the FTC on mortgage loans

Consumer deposit products in Truth in Savings

Rules for consumer loan products in Regulation Z

Fair lending when marketing lending products

"Equal Housing Lender" statement and the logo - when must these be used?

Resource Links

About Us

RateWatch, established in 1989, collects thousands of data points from nearly 100,000 financial institution locations across the United States every week. In June of 2018, RateWatch was acquired by S&P Global. Ratewatch will be integrated into S&P Global Market Intelligence, a division of S&P Global that provides essential intelligence for financial institutions, companies, governments and individuals through financial and industry data, research and news.

Over 4,200 financial institutions use RateWatch reports to monitor competitors' deposit and loan rates and fees. These institutions depend on...