American Rifleman - May 2010 - (Page 54)

FEATURE
PARA USA
Founded in Canada a quartercentury ago on a friendship and a clever idea, Para-Ordnance has moved to the United States and become Para USA. It is still committed to the evolution of classic ﬁrearms—and hopes to soon have designs all its own.
BY BRIAN C. SHEETZ, Senior Executive Editor
COMING TO AMERICA
lthough the pre x “para” is often taken to mean “related to,” it also can be construed as “beyond.” That second sense more appropriately characterizes the rearm company that today is based in Charlotte, N.C., and is known as Para USA, but that only 25 years ago was an upstart in an Ontario, Canada, suburb making a single, unique, non- rearm product. Para-Ordnance, as it was then known, was built on a partnership between two friends and on the idea that unique, innovative products would capture the imagination of shooters looking for something different. While its rst foray into things that shoot was less than commercially successful, it nonetheless established the founders’ talents for combining innovative design with compelling marketing. By the second time around, that formula proved to be dead-on and aimed at no less a target than the reinvention of the greatest rearm in its category.
A
AY
Para USA Goes Beyond Innovation
54 M
2010
WWW.AMERICANRIFLEMAN.ORG
Photo by Hannele Lahti
http://WWW.AMERICANRIFLEMAN.ORG

Table of Contents for the Digital Edition of American Rifleman - May 2010