At Apple's notebook event yesterday, Jonathan Ive, Apple's Senior VP of Industrial Design, said of the new MacBook construction: "we've refined every single detail to make it sensual." He repeats the same sentiment with different words in an intriguing video Apple produced of the MacBook's new "precision aluminum unibody enclosure" manufacturing process—a video you can now stream or download from Apple.

The marketing video clocks in at seven-and-a-half minutes, and features both well-honed stories of the new MacBook's design process and behind-the-factory-scenes footage of the notebooks being constructed. Apple is clearly proud of its new "unibody" (note: not "brick") construction process, exhibited by how much time is spent bragging about it during the first one-third or so of this video.