Your tackle box isn't complete without the Gary Yamamoto Senko 5" Soft Baits 10-Pack. You never know how fish are going to take to your line, so constantly change up your technique by rigging these salt-impregnated worms Texas or wacky style.

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This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits.

By having a slender profile and erratic darting action this lure broke the boundaries and was the first to expose the effectiveness of having action that was imparted to be random in movement and not repetitive as all other lures before its time.

12" pre-rigged Slug-go's have become a hot item for larger fish recently. Untold numbers of huge fish have been caught on these tandem rigs over the past few years. We developed techniques to mold the rigs into the lure which produces a more durable and straight rigged lure. It can not be stressed how important it is to rig this straight for the action of the lure to be the most effective.

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Yum! Dinger

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$4.99
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Gitzit Tube

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$3.99
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Johnson Beetle Spin

BSVP1/16-BCO

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$3.99
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Many have tried to imitate it, but there's only one original Beetle Spin!

A mainstay lure for pond anglers since the 1950's.

Loud, hard vibration caused by the cupped blade calls in fish from further away!

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Scum Frog

bf1401

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$6.99
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With its super-soft body and weedless hidden-hooks design, the Scum Frog allows you to fish places other lures get lost in. Don't be afraid to throw it into and around weedbeds, lily pads, limbs, and stumps for explosive largemouth strikes. Super-lifelike colorations and great actions make this frog a topwater favorite.