Abercrombie & Fitch also offered to pay Sorrentino $10,000 if he would stop wearing their clothes on the reality show.

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Sorrentino claimed that A&F had broken copyright laws by parodying his nickname, while also citing unfair competition, false advertising, injury to business reputation and misappropriation of likeness.

The judge residing the case ruled: "Although the word 'situation' is not a word that was coined or made up by the plaintiffs, or a word that is obsolete, totally unknown in the language or out of common usage, the Court can discern no relationship between the word 'situation' and the apparel or entertainment services that the plaintiffs provide."

Judge O'Sullivan continued. "The T-shirt expresses 'The Fitchuation' visually and phonetically different than 'The Situation'. There is no evidence of A&F 'palming off' its T-shirt as that of the plaintiffs where, as here, the T-shirt has the A&F inside label and prominently uses A&F's own famous trademark 'Fitch' as part of the parody.

"A&F used only so much of the plaintiff's name as was reasonably necessary to respond to his wearing A&F's brand on Jersey Shore, and did not do anything that would suggest Sorrentino's sponsorship or endorsement.

"A&F's press release expressly disassociated Sorrentino from A&F, and the plaintiffs have conceded that no third party has expressed any confusion that the press release rejecting Sorrentino's image somehow suggested sponsorship or endorsement by Sorrentino."

The Situation turned down the offer of $10,000 from A&F in order to continue with the lawsuit.

Earlier this year, it was reported that Sorrentino had started filming a new TV show, that will center around him and his family living in the suburbs of New Jersey.