All-New Subaru Impreza to Make Global Debut at New York
International Auto Show With a "3-D" Reveal

CHERRY HILL, NJ--April 11, 2011: Demonstrating the outdoor, active
lives of its customers, Subaru of America, Inc. will debut the all-new
Subaru Impreza at its New York International Auto Show news conference via
3-D video. In a show first, conference attendees will don 3-D glasses to
experience the lives of Subaru owners --from mud running, to
yoga, to car driving --as its new model is revealed to the
world. The automaker will also share the global reveal live with the
public in "2-D" on Subaru.com.

Marking its best sales in company history, Subaru's April 20 news conference will take place (time to
be determined) on the floor of the Jacob Javits Convention Center in New York City. Media will watch the all-new
Impreza come to life in 3-D, hear from Subaru leadership and be the first
to see the 2012 Impreza 4-door and 5-door models.

Subaru fans not attending the auto show can watch the live news
conference and unveiling at Subaru.com. Subaru will also address fans'
questions during a live question-and-answer session the same day (time to
be determined). The "Q&A" will be streamed on the 2012 Subaru Impreza
Facebook page. Enthusiasts can submit their questions about the 2012
Impreza --the most fuel efficient all-wheel drive car in
America* --on Facebook throughout the day.

"This distinctive idea helps us communicate that the 2012 Subaru Impreza
is designed especially for people who enjoy an active lifestyle," said
Thomas J. Doll, executive vice president and
COO, Subaru of America, Inc. "The 3-D news conference and live streams
will help us share an exciting day for our brand and our franchise with the
media, our loyal customers and fans -- in a uniquely Subaru way."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in
Cherry Hill, N.J., the company markets and
distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and
accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel
efficient line-up of all-wheel drive products sold in the market today
based on Environmental Protection Agency (EPA) fuel economy standards.
All Subaru products are manufactured in zero-landfill production plants
and Subaru of Indiana Automotive Inc. is the only U.S. automobile
production plant to be designated a backyard wildlife habitat by the
National Wildlife Federation. For additional information visit Subaru
.