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Digital life

This autumn, Equatex is excited to finally unveil an ambitious project that we embarked on last year. Together with design and strategy partner, frog, we have developed a next generation user experience for EquatePlus, our platform for equity-based compensation plans. The platform will become even more intuitive and significantly enhance employees’ experiences of share plan participation, making it unique in our marketplace.

I began as Head of Marketing at Equatex in spring and personally, it’s been a fantastic time to join the company when such exciting developments are taking place.

What has been particularly evident to me in this project is the incredible value of technology; it is an integral part of our daily lives and can enrich our working lives too. The third issue of Reflect explores the inextricable link between people and technology. How can we use it to make our lives more productive, efficient and mindful?

As part of the aforementioned project, Pete Matthews, Creative Director of frog in London, discusses why user archetypes are pivotal to User Experience (UX) and what they can reveal about employees using EquatePlus and their needs.

Dr. Markus Weinberger, Director of the Bosch IoT Lab, then anticipates how the Internet of Things may impact business models and transform our working lives in the future. Charles Cotton, Performance and Reward Adviser for the CIPD, continues by considering what can be done to address the gap in employees’ financial education and where technology fits in.

In this issue, we also reflect on the downsides of technology such as perpetual distraction. Alex Soojung-Kim Pang, author of The Distraction Addiction, offers guidance on how you can retake control of your relationship with digital devices and learn to use them in ways that help you become more mindful. And lastly, Ankit Shah of Dopamine Agency focuses on the potential of gamification – the concept of incorporating game design elements into everyday life – for incentive schemes and HR practices. We do hope you enjoy this issue, and please let us know your feedback.