It is anticipated that the new minimum pricing legislation will have a real impact on thwarting the deals and discounts that some pubs and supermarkets have previously adopted, by way of promotions.

Promotions where alcohol has been significantly discounted have been criticized in recent years for causing a binge culture. Cheap alcohol deals have also been held responsible for the rise in problem drinking across the UK in recent years.

Licensees who are already struggling are concerned that this is yet another nail in the coffin for an already moribund industry – particularly for the pub trade.

If you are looking for legal advice on the new licensing mandatory conditions order, contact us on: 08454 903 567

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