I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? And, you have new readers who may have missed your best stuff.

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. I'm sure you've thought of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas.

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. I'm sure you've though of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas.

I recently learned that Spiceworks surveyed 800,000 SMB IT pros to get their thoughts about registering for white papers. Spiceworks offers free networking monitoring software aimed at the SMB market. What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. Vendors can tap into this community of 800,000 IT pros in a number of ways , including posting their white papers for download. The Spiceworks model is interesting. Please describe how the software/community/media aspects fit together. What did they say? Period.

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? My second "ah ha" moment was more gradual. Makes a lot of sense!

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? My second "ah ha" moment was more gradual. Makes a lot of sense!

Edward Brice , the Senior Vice President of Worldwide Marketing at Lumension , is pioneering the use of social media throughout his company. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0 affect content marketing? Marketing principles haven't changed, but the tools, prospect expectations, and the way that we execute on those principles is changing radically. The brand -- or company -- used to control the conversation, interaction, and most importantly, the information. Prior to Web 2.0, That's fundamentally changed. enables that.
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Edward Brice , the Senior Vice President of Worldwide Marketing at Lumension , is pioneering the use of social media throughout his company. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0 affect content marketing? Marketing principles haven't changed, but the tools, prospect expectations, and the way that we execute on those principles is changing radically. The brand -- or company -- used to control the conversation, interaction, and most importantly, the information. Prior to Web 2.0, That's fundamentally changed. enables that.
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Lately, I've become a big fan of FAQ pages on websites. never thought that I would be recommending this type of "old school" content to so many of my clients, but I find myself doing so all the time. Here are several reasons. They're fantastic for SEO. If done well, FAQ pages answer the questions your audience has in the language they use (which means using words they are searching with). These pages are content-rich gems that help drive organic traffic to your website. They help you think through all of the questions your readers have. They can be used as a next step. Geesh!
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David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. How has B2B site development evolved over the past year or two? We are seeing many more marketers using multiple analytics tools – including those from companies such as Hubspot, Demandware, and Google – on their sites. As a result, marketers have access to more and better data, but that can also cause issues. Then the entire project gets drawn out.
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My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. Your marketing is only as good as its weakest link. Your kick ass social media campaign will fall flat if it links to a dowdy Web site that hasn't been updated in over a decade. To create the best impression, you have to integrate and coordinate your marketing across all media. It's about the details: When you're putting yourself together, details matter.
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