How video is helping brands around the world

Today, video is the latest trend in the advertising and marketing world. But, marketing your brand through this medium is certainly not a new idea.

Most of us will be aware that television advertisements have been a regular part of everyday life for decades, with various brands taking advantage of popular shows to get the word out there.

Since the invention of the internet, online video advertisements have grown massively in popularity. From finding YouTube videos on our social media feeds to brand advertisements at the beginning of leisure videos, chances are you’ve seen marketing video online at least once or twice in the last few weeks.

From online shops to service providers, video marketing is becoming increasingly popular. Let’s take a look at some of the main reasons to consider harnessing the power of video for your brand.

1. Improve brand awareness

An interesting, catchy video can help you to seriously improve brand awareness and boost brand exposure online. Recent statistics show that video posts are the most popular on social media sites such as Facebook and Twitter, with more users choosing to engage with them more often than they do with text posts, images or links.

And, Facebook is just one social media platform that rewards pages that post videos. Automatic playback means that users can’t help but watch when a video pops up in their feed, and statistics show that video posts are most likely to reach the top of a user’s newsfeed than any other type of post. Other popular social platforms such as Twitter and Instagram work in a very similar way.

2. Increase customer engagement

Video marketing is quickly becoming one of the best ways to boost customer engagement levels. Rather than subjecting users to reading lengthy posts or looking at static images, you’ll be providing them with interesting video clips that they enjoy watching. In the video, you can also encourage them to comment and leave feedback, visit your website, or your blog.

In addition, videos can be much more relatable than any other form of marketing media. You can quickly build a relationship with your viewers and make them feel like they’re really getting to know your brand. Videos are also significantly more likely to be remembered than any other kind of post since the information tends to be easier for viewers to digest.

3. Boost SEO

Using marketing videos can also help your brand to rank higher in Google search results. A YouTube channel with optimized video descriptions will improve your chances of appearing higher in the ‘Videos’ section of Google search.

The face of SEO is ever-changing and today, Google favours brands that provide their users with helpful, engaging content. This is great news for a brand that wants to get starting with video marketing since videos are a great way to provide quick, convenient information to viewers. Check out this guide to video SEO to learn more about improving your Google ranking with videos.

4. Achieve better customer satisfaction

Keeping customers highly satisfied is a common goal shared by all successful business owners. After all, your business would not exist if it weren’t for them, so it makes sense to ensure that they are always the top priority. Video marketing can be a great way to improve customer satisfaction as it provides customers with easy-to-digest, on-the-go information.

For example, e-commerce brands can show off their products using marketing videos, making it easier for customers to see what they are going to get when purchasing. If you provide a service, videos are a great way to talk about the benefits and help viewers to get the most from your brand. Or, you can partner up with already satisfied shoppers to create review videos that instil trust with new customers.