The answer is that the funnel was changed during the time period we’re looking at. At some point, there was a step here, where there were 42 visits that went through that step. But the way the funnel is set up now, that step isn’t included any more.

You can make the weirdness go away by only looking at date ranges that are completely before or completely after you made the change.

So, if you’ve seen this, I hope this helps you figure out this head-scratcher.

When you make changes to your goals or funnels, you might also want to make an annotation of when that happened to keep track of the date and share it with the others who are looking at your analytics.

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