guitar / product photography

I'm very new to this. I work for a small audio equipment company and we've just produced some guitars that we need to take good quality photos of for use in magazines and catalogues. I'm looking to purchase the equipment I would need to get results like the product images found on the Fender.com website.

You can start with lights and learning how to use them a reasonbly priced set are here http://www.alienbees.com/. It may take some time to learn how to shoot like the ones that you find on the Fender site but getting lights is a good start.