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Posts tagged in Native Video Archives - Giant Media

Is Digital the New Traditional?

March 2, 2017

AS TV VIEWERS FLOCK TO DIGITAL, SO SHOULD ADVERTISERS Many Americans are cutting the cord, and plugging it back into other devices. The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57%, according to a new report from Leichtman Research Group. Networks are fending off […]

Benefits of Outstream Video Advertising

February 16, 2017

Although In-stream is currently the dominant choice for video advertising, due to the benefits and advantages of Outstream video ads, this is changing. Instream’s popularity is largely due to the fact that it’s been around the longest. Outstream video is still a new concept that is slowly gaining steam. A lot of agencies and brands […]

What is Outstream Video?

January 23, 2017

What is Outstream video? It’s a new, superior video advertising format. It is different than In-stream which is currently the most popular video ad format. In this article, you’ll learn about the two. We’ll cover the main pros and cons of both In-stream and Outstream video ads. In-stream or Outstream Video Advertising? I have no […]

John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow […]

The Best KPIs for Measuring Native Video Engagement

April 27, 2016

Once upon a time in the world of mass media, ‘broadcast’ was the name of the game. The most successful advertisers were the ones that could reach the widest audience at the most efficient price-points. But years of market research soon revealed that broadcast campaigns were less effective than marketers originally thought. More and more […]

3 Dimensions of a Strong Cross-Platform Native Video Strategy

March 31, 2016

One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need […]