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Pharma sales forces not using digital the right way

KEY TAKEAWAY:From InTouch Solutions comes this juicy bit of information…Pharma companies have made significant investments in outfitting their sales forces with tablet devices and the promotional content that drives them. Today, tablet devices such as the iPad® have become integral to rep-physician interactions. But while most sales reps today are armed with tablets and digital sales aids (DSAs), many are not using them effectively – or worse, they just aren’t using them at all.