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Facebook is now huge. Everyone knows that, but how can you use the platform effectively in your business and provide value to customers at the same time.

Everyone is talking about how Facebook can drive traffic, leads and customers to your site. But how much do you really know about Facebook?
Who is actually using it, and for what? How can you best optimize your Facebook presence to get the most return on your efforts?
By knowing who your audience is on Facebook, you will be able to engage with them more effectively. You can find the best time to reach them and what type of content resonates with them. Read on to see some interesting and surprising statistics about the social media giant we all know and love.
1. There are over 950 million people on Facebook worldwide.
Source: Facebook
2. 11% of the world population has a Facebook account.
Source: The Social Skinny
3. 500 million users log into Facebook each day. That’s 50% of users every day and a 48% increase from 2010 to 2011.
Source: The Social Skinny
4. Over 223 million people in Europe are on Facebook.
Source: Facebook
5. People age 25-34 use Facebook the most.

Source: Emarketer 2012
6. 5 new Facebook profiles are made every second.
7. Facebook users are 47% male and 53% Female
Source: Emarketer
8. Traffic is highest mid-week between 1-3pm
Source: Bit.ly blog
9. Engagement is 18% higher on Thursdays & Fridays.
Source: Bit.ly blog
10. There are 83 million fake Facebook profiles.
Source: CNN
11. 300 Million Photos are uploaded every day.
Source: Facebook
12. Every 60 seconds…..
510,000 comments are posted
293,000 statuses are updated and
136,000 photos are added
Source: The Social Skinny
13. 50% of 18-24 year- olds check Facebook as soon they wake up.
Source: The Social Skinny
14. 1 in 5 page views in the US occurs on Facebook.
Source: Infodocket
15. 42% of marketers say Facebook is critical or important to their business.
Source: State of Inbound Marketing
16. 62% of marketers said social media became more important to their marketing campaigns in the last 6 months.
Source: State of Inbound Marketing
17. Companies that acquired business from Facebook:
B2C 77%
B2B 43%
Source: State of Inbound Marketing
18. Retail is the top industry that has acquired customers through Facebook.

Source: State of Inbound Marketing, HubSpot
19. 8% of US companies have fired someone because of what they have posted on social media.
Source: The Social Skinny
20. The number of businesses that say Facebook is critical or important to their business has increased by 75% from 2009 to 2012.
Source: State of Inbound Marketing
21. 80% of US social network users prefer to connect to brands through Facebook.
Source: State of Inbound Marketing
22. Brands have seen a 46% increase in user engagement with the new business Timeline.
23. Brands have seen a 65% increase in user engagement of Interactive content with the new Timeline.
Source: Simply Measured
24. 43% of people aged 20-29 use Facebook for marketing +11 hours per week.
25. Auto-posting to Facebook decreases likes and comments by 70%.
Source: Digital Buzz Blog 2012
26. Social media has a 100% higher lead to- close rate than outbound marketing

Source: State of Inbound Marketing
27. Small businesses spend 18% of their budgets on social media, the most out of all marketing channels.
Source: State of Inbound Marketing
28. 53% of shoppers who clicked through from a friend’s Facebook page have made a purchase.
Source:Sociablelabs
29. Consumers who followed a link to a retail site from Facebook spent an average of £65.00.
Source: Bazaarvoice
30. 51% of fans are more likely to purchase from brands they “Like” on Facebook.
Source: Hubspot
31. 67% of US online consumers trust information and advice they hear on Facebook.
Source: Blogher
32. 6% of people are more likely to recommend a brand after becoming a fan on Facebook.
Source: Digital Buzz Blog
33. 33% of online consumers have made a purchase based on recommendations from friends on Facebook.
Source: Fricay Corner
34. 70% of Facebook consumers follow links posted by family and friends.
Source: Pew Research
35. Fans and their friends bought 16% more frequently in stores when exposed to paid media from the brand.
Source: The power of the Like II, com- Score and Facebook
36. Brands on Facebook extend their reach to friends of fans by 50-200%.
Source: Comscore
37. 90% of marketers plan on using Facebook ads in the future.
Source: Social Media Today
38. 56% of marketers have increased their Facebook ad budget for 2012.
Source: State of Inbound Marketing
39. 68% of marketers say that Facebook ads are effective in fan and customer acquisition.
Source: Social Media Today
40. 39% of advertisers on Facebook have driven traffic off of their Face- book ads, and onto an external landing page.
Source: Social Media Today
41. The average cost per click increased 25% between Q4 2011 and Q1 2012.
Source: ClearSlide
42. The average Facebook advertising costs in 2012 are: Average cost per click $1.14 or £0.70 Average CPM $0.12 or £0.8
Source: Social Bakers
43. 95% of all wall posts are not answered by brands.
Source: Social Skinny

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