Michelle McCudden is a Manager on the Client Strategy & Innovation team at Social Media Group.Follow @mmccudden1

The Timeline Deadline is Here

Today Facebook will implement the mandatory switch to Timeline for Pages. If you’ve been reluctant to make the switch, here’s some good news to ease you through the transition: It looks like Timeline will actually benefit your page. A study from Wildfire this week showed that Pages with less than 1 million fans are seeing a big boost in engagement from switching over to Timeline, with sizeable increases to comments, likes and People Talking About This. Larger pages have seen a smaller boost, but are still benefitting. We’re looking forward to more data after the switch this weekend. In the meantime, it’s been interesting to see what somebrands are doing to take advantage of that Cover Photo real estate:

Another awesome use for Timeline? Tracing your brand or industry back hundreds or thousands of years. Two of the best examples are the New York Times, which begins its Timeline in 1851 with the paper’s first issue, and Spotify, which traces the history of popular music back to the year 1000.

Pinterest’s New Terms of Service

Last weekend, Pinterest rolled out their new policies, with updates to the Terms of Service taking effect on April 6 and updated versions of Acceptable Use and Privacy policies taking place on March 23. Among the changes are new tools for reporting alleged copyright or trademark infringements, the prohibition of pins or boards promoting self-harm (targeting “thinspo” boards, among others), and an update to the Terms of Service to remove the word “sell.” (Pinterest recently came under fire for their stated right to sell any content posted to Pinterest, with critics sighting concerns about copyright and ownership.) The new Terms also state that users aren’t to post any content that would infringe upon the rights of the creator, as a means of protecting Pinterest against charges of copyright infringement. How tightly this will be enforced remains to be seen. Check out John Herrman of Buzzfeed’s projection of what a board without copyrighted content might look like:

Understanding the Twitter Bug

A big story this week has been Twitter’s confirmation that there is, indeed, an “unfollow” bug, making it appear that you are not following someone that you had previously followed. Since Twitter’s redesign late last year, it’s much easier to see if someone is following you or not, thanks to the “FOLLOWS YOU” that appears next to their name.

While there’s some speculation that the bug is the result of the December redesign, others (myself included) seem to remember it starting earlier. Twitter reports that they’re working to fix the bug.