I bet Bill O’Reilly and John Gibson are already wetting their pants in delight.

Thepress release
explains the MO: undercover operatives (no doubt endowed with super-secret atheist Ninja powers of concealment; either that, or they have a suit and can blend into a crowd) will hide DVDs of The God Who Wasn’t There in churches, where they’re likely to be found by congregants and Easter egg hunters.

A bit like Chick tracts with much better production values. There’s also anFAQ.