Sunday, October 19, 2008

Have you guys been to Post Secret? Talk about Genius Concepts! Readers mail in secrets on post cards, the webmaster scans them on-line and BOOM! Instant millions of visitors.

He doles out the cards weekly - posting a new batch on Sunday while taking down the old set. Not only does a lack of archives increase his repeat readership, it gives the site a timeliness which can be likened to the Target "I better get this now because it may not be here next time" mindset.

Even nuttier than that - he has parlayed the secrets into four different tomes (at last count) and travels across the country discussing the nature of secrets.