Companies know there is value in their data -- that is why they have saved it. The volume of event data (any data that triggered by an event, like a keystroke, transaction, or sensor reading in products such as websites, mobile phones, sensors, and IoT devices) has grown enough to warrant the “Big Data” reference. The tools for extracting the value from this data are rapidly evolving, and the latest ones democratize access to insights across all employees of an enterprise.

In a series of blog posts, I wish to explore why and how self service analytics will democratize access to insights within big data. Here is an overview of key points:

Democratized analytics is the missing piece to fully unlock the information age in the enterprise

productivity gains from understanding end-customer needs and behavior could be bigger than productivity gains from personal productivity software

Across industries, across job roles, self service analytics will empower employees of varying skill levels to dive into the data, and enrich their own understanding of the customer and the business. How many customers do what, in what order? What patterns are emerging? What anomalies can be detected, and what seems to be the root cause of them? How to provide more value to customers, and in return extract more value from them? Better understanding of historical behavior empowers better understanding of future behavior, or in other words the understanding of customer needs.

How I Learned To Stop Worrying And Love The Bomb.

Interana Blog Staff17-10-2016

One of the things I loved when I was a product manager was when I could understand my users better - both qualitatively with user interviews, user testing, and contextual inquiry, and quantitatively, bybuilding and instrumenting my products to...

Beta Release of External API in 2.19

Interana Blog Staff15-06-2016

Today, we’re announcing the beta release of Interana’s REST API. The API is deployed as part of the standard 2.19 upgrade or installation and it supports both single measurement queries and time series queries.

Back to the Future with Event Data

Interana Blog Staff10-11-2015

In my last post, I explained what event data is, now let’s discuss further some ways event data can be used.

Got Event Data? Yes, You Do.

Interana Blog Staff02-11-2015

Event data could be the fastest growing type of data, and chances are your company has a lot of it. Though the term is new for many, we all generate plenty of event data every day whether we’re at work, home, or even hiking on the trail. What you...