Alabbar said: "Sponsoring Al Ittihad, a team with a long history of great achievements, is an honour for us. We’re also excited to connect with Al Ittihad’s dedicated fan base.”

Loay Nazer, Al Ittihad president, added: “I would like to thank noon for their trust and dedication to Al Ittihad, one of the most beloved football clubs with a history of many formidable achievements that have positioned it as a leading football club in Saudi Arabian, the Middle East and Asia.”

The partnership will further support the growth of football in Saudi Arabia and promote the club across the country, and the region, a statement said.

Founded in 1927, Al Ittihad has won eight Saudi League titles to date, and holds 48 official championship wins, three of which are Asian championship titles.