Social media: Can business learn from politics?Loyalty Awards 2015 judge Mark Palmer hot-footed it back from Nigeria for the judging of this year’s event. Before he left for Nigeria he found time to tell a fascinated audience at The Loyalty Awards – Lessons from the Winners conference about his social media campaign for President Goodluck Jonathan.

Copy and paste the link to see a video from the campaign: http://hatsforward.ng/#recent29
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What Paul Foley, ex-CEO of Aldi, had to say on the discounters vs. supermarkets battle, the importance (or not) of loyalty schemes, and just how far the discounters cancontinue eating into the market share of the Big Four.

Exploring the untapped retail potential of ChinaIn December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China.
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Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyaltyWith two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates.
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The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card.
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Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survivalRadio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website.Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customerToday's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer.
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Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websitesOnline newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations.
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Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social mediaSocial media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online.
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Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world.
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Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes.
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Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customersCompanies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion.Read more ...

Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly countRetailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones.Read more ...

Can you create true loyalty with a loyalty programme? There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired. He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.Read more ...

Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19.Read more ...

Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social MediaNo excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014. Read more ...

Features - Customer InsightFriday, 17 January 2014

The future of loyaltyThe first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.Read more ...

Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption. Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagementLatent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel.Read more ...

Features - E-LoyaltyThursday, 05 December 2013

How social media will make customer surveys extinctTwo "seismic events" are changing the way businesses must analyse customer behavour and preferences

Richard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. Read more ...

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What Paul Foley, ex-CEO of Aldi, had to say on the discounters vs. supermarkets battle, the importance (or not) of loyalty schemes, and just how far the discounters cancontinue eating into the market share of the Big Four.

Social media: Can business learn from politics?Loyalty Awards 2015 judge Mark Palmer hot-footed it back from Nigeria for the judging of this year’s event. Before he left for Nigeria he found time to tell a fascinated audience at The Loyalty Awards – Lessons from the Winners conference about his social media campaign for President Goodluck Jonathan.

Copy and paste the link to see a video from the campaign: http://hatsforward.ng/#recent29
Read more ...