Digital Advertising Drives Sales & ROINielsen completed more than 800 studies over the past seven years, collaborating with more than 300 CPG brands and 80 companies to measure the correlation between online advertising and offline consumer purchases.

Nielsen concluded that brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information.

A company’s website directly impacts a customer’s impression of the quality of goods and services you provide. In other words, a well designed website helps drive sales and generate leads for your business. Meanwhile, a poorly designed website will leave perspective clients pursuing other options.