Bruno Floriani

Lapointe Rosenstein Marchand Melançon LLP

Bruno Floriani is a leading practitioner in business law, with a particular focus on franchise, distribution, licensing and technology. For over 30 years, Bruno has advised a wide range of business clients, from large corporations and public companies to SMEs, in various industries including retail, hospitality, manufacturing, professional services and IT.

Bruno has extensive experience in structuring complex franchising, licensing, supply and joint venture arrangements, including in connection with the international expansion of his clients’ business operations around the world, as well as advising foreign companies with respect to their entry into the Canadian market and continued compliance with Canadian law.

His experience with general business matters, combined with his expertise in the fields of domestic and international distribution, franchising, licensing and technology, allow him to provide clients with a comprehensive and invaluable perspective on matters that concern them, both locally and abroad. By familiarising himself with the important aspects of his clients’ business operations, Bruno provides practical legal and business advice geared toward each client’s specific industry.

Given his proficiency in these areas, Bruno has frequently lectured at various conferences on domestic and international distribution, franchising, licensing and joint ventures, as well as intellectual property issues and privacy law, including at conferences organised by the International Franchise Association (IFA), the International Council of Shopping Centers (ICSC), the Quebec Retail Council (CQCD), the American Bar Association (ABA), the Quebec Bar Association and the Licensing Executive Society (LES).

He has also written extensively on these topics in various national and international legal journals and trade periodicals, and currently writes quarterly for the International Law Office, an internet newsletter, in the area of Canadian franchise law. Bruno has been the editor (and Canadian co-contributor) of the multinational annual guide for legal practitioners, Getting the Deal Through: Licensing since 2009, and the Canadian co-contributor for Getting the Deal Through: Franchising since 2008 and Getting the Deal Through: Distribution & Agency since 2016.

Bruno is recognised in Canada and abroad as a leading practitioner in the franchise field by Chambers, Lexpert, Who’s Who Legal: Franchise and Who’s Who Legal: Canada, and is recognised as an expert in licensing by Global Law Expert, in business law by The International Who’s Who of Business Lawyers and in the technology field by Best Lawyers.