Tutor/Supervisor; Universidad.Departamento

Fecha de publicación

URI

Editor

Universitat Jaume I

Resumen

In nowadays world in which live movements such as globalization make the business
more competitive and require more innovative tools to differentiate themselves from the
competition and to obtain benefits from its ... [+]

In nowadays world in which live movements such as globalization make the business
more competitive and require more innovative tools to differentiate themselves from the
competition and to obtain benefits from its activities.
Taking into account these facts, concepts and the evolution of innovation and creativity
are essential to companies can develop their activity. Aspects such as the development
of competitive advantages and differentiation of companies within their competence are
essential to get benefits.
In particular, these advantages are required even in mature sectors. As we will explain
in this project, in addition to understanding the importance of these concepts, we will
explain the importance of the ceramic sector. Because it is a sector of particular
importance in the province of Castellón. This sector develops 95% of its activities in the
area of Castellón.
This agglomeration of the activities of the sector has given rise to many studies, and
this project is attached to these studies, trying to weave the importance of innovation in
a sector such as the ceramics.
To get to understand the implementation of these innovations in the sector, we are
going to study the implementation of one of the latest technical applications in the
sector, and in particular in the case of the company Keraben, as one of the largest
companies in the sector Spanish, in addition to their culture focused on innovation, give
us an example of how it is possible to survive in the sector thanks to innovation.
The development of technology decoration Inkjet and the implementation in the
company, will help us to understand the importance of innovations in quality and design
in the sector, since the Spanish ceramic industry reach its customers thanks to
differentiation by the quality and design of their products.
And finally, we will obtain the conclusions to which make us reach the union of these
concepts. [-]