50 Ways To Increase Your Website's Conversion Rate

Jayson DeMers
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ContributorI demystify SEO and online marketing for business owners.Full BioOpinions expressed by Forbes Contributors are their own.

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There’s a tendency for amateur copywriters to focus on what a product is, and what it can do. This isn’t necessarily a bad thing, and needs to be included in some parts of your website and landing pages. However, when you’re optimizing for conversions, it’s far better to focus on the benefits; don’t just say what a product does, explain how it will improve the consumer’s life. Don’t just title your eBook, give it a subtitle or explain what it’s going to do for your reader.
Wordstream
does just that in the example below, highlighting the benefit of its content rather than just its subject matter.

Customers will convert more readily when they’re in a higher emotional state, so do what you can to get them excited about what they’re buying. You can do this by using more playful language, showing off people enjoying or benefiting from your products, or giving them some indication that this is what they’ve always wanted. If you’re struggling to write exciting copy, here’s a tip: the more excited you are to write about your product, the more excited your customers will be to read about it.

21. Use buttons instead of links.

This may seem like a small and insignificant change, but it’s an impactful one—and it’s easy to do. Depending on the nature of your CTAs, you may default to using traditional hyperlinks. These are clearly clickable and functional, but they don’t carry the same interactive power as a button. Try using more buttons throughout your online marketing campaign, giving users the
psychological satisfaction of a better-designed click, and you’ll likely see more click-throughs and conversions alike.