2. The Power of Evergreen Content

They will continuously provide value to new leads. Choose a relevant topic that resonates with your audience.

One of the best aspects of Evergreen Content is that you don’t need to make it from scratch.

Another benefit is that they’re perfect for repurposing content.

Stuck on ideas?

You can make podcasts out of content you’ve already created.

Take a blog, white paper, or a lead magnet that your audience has previously engaged with. Turn that into a podcast. You already have the raw materials to create it, which will save you time and energy as well.

Plus, you can use this as a chance to better understand your audience using A/B testing.

Do your leads prefer downloading and reading your content?

Are they more interactive and engaged with your podcast series?

These metrics will allow you to analyze what your leads are interested in on a group and individual basis.

3. Be "The Convenient" Thought Leader

In general, blogs can be anywhere between 700-1200 words long.

That’s a lot of information to consume in one sitting. That’s also assuming your readers will read your entire blog at once.

Podcasts can be played while your audience is:

At the gym

Cooking dinner

Working

Doing laundry

Simply put, podcasts cut through the clutter.

Instead of reading long-form blogs or articles to educate oneself, they can multitask between their daily activities and consuming your content.

The benefits of podcasting for listeners is that their chores become more pleasant.

Connecting through your writing is different from connecting through your actual voice.

You can easily connect and nurture qualified leads using email marketing.

For instance, if your audience is interested in your opinion on current eCommerce tactics, send them a lead magnet about it.

You can do this with tagging in your email platform pretty easily, and the whole thing just piggybacks on the content you’ve already made.

Let's Recap: Benefits Of Podcasts

So, besides the fact that podcasts are measurable and trackable, there are specific content benefits of podcasts that will help you qualify leads and gain more exposure.

Become A Thought Leader: Use podcasts as a way to leverage your position in your business or industry. Build trust with your audience to create brand-loyal customers.

The Power Of Evergreen Content: Podcasts give you the ability to continuously provide value to new leads. Add your podcasts to a Multimedia Hub and you’ll have ample opportunity to build a bigger and more qualified following.

Be A “Convenient” Thought Leader: Work smarter, not harder, and save on agency or production hours by repurposing blogs and content that you already have. Plus, be the Thought Leader your audience can listen to where and when they want to.

Stay tuned for more updates on how to leverage your webinars to convert viewers into buyers.

Matt Ley is the current President and co-founder of The Streaming Network. Starting his career in virtual events in 2007, Matt is an industry veteran that is passionate about helping customers stand out in their industry with compelling virtual events that people want to attend. The driving ambition for Matt is that virtual events are not a utility for information distribution but an opportunity for firms to create a competitive advantage. Matt is an accomplished speaker, moderator and a sought-after thought leader.

Join Us

Sign up to receive notifications on the latest in B2B Webinar and Podcast marketing, sales and growth.