Ford F-Series, America’s best selling trucks, are the only
trucks tough enough to run with the bull athletes of the
Professional Bull Riders (PBR), the toughest sport on dirt.

The 2008 Super Duty F-450 pickup is the only truck that
delivers the class leading capability that the PBR requires –
24,500 pounds of towing and more than 6,000 pounds of hauling
capability, more than any other heavy duty pickup on the market.

Ford Trucks continue as Title Sponsor of the elite PBR
“Built Ford Tough” Series for the fifth straight year.

Fans can compete in the "Invasion of the Bulls" promotion
online at
www.invasionofthebulls.com for the chance to win part
ownership in one of PBR’s rankest bulls, Super Duty the
bull, an all-expense paid trip to the 2008 Built Ford Tough PBR
World Finals in Las Vegas, as well as a 2008 Ford Super Duty
F-450 pickup.

Fifty percent of PBR fans are truck owners and relate to the
Western culture that gave birth to bull riding and pickups.

NEW
YORK, Jan. 3, 2008 – Ford Trucks, the toughest bull riders and the
rankest bull athletes of the PBR invaded the streets of New York
today to the surprise of some of the nation’s toughest morning
commuters. 125 tons of dirt, over 10 tons of Riders and angry
Bulls were all brought to the intersection of 33rd St. and 8th Ave.
by 14 Built Ford Tough F-Series trucks. The pack of 1,700 pound
horned beasts ran down 33rd St. to kick off the “Built Ford Tough
Trucks and PBR Invasion of the Bulls” event. Some of the worlds top
bull riders later took on the toughest bucking bulls in a free
exhibition in the bull arena built outside of Madison Square
Gardens.

The “Built Ford Tough Trucks and PBR Invasion of the Bulls” is a
unique marketing campaign that for a third straight year, gives fans
a chance to win part ownership for one year of the Built Ford Tough
Series bull - Super Duty.

Fans can visit
www.invasionofthebulls.com to register. Five finalists will
receive an all-expenses-paid trip to the second weekend of the Built
Ford Tough PBR World Finals in Las Vegas, Nov. 6-9, 2008 where the
grand-prize winner will be determined. In addition to tickets to the
Built Ford Tough PBR World Finals, finalists will have lunch with 15
of PBR’s top riders including Justin McBride, Adriano Moraes, Sean
Willingham, Matt Bohon, Mike Lee and JB Mauney, and receive VIP
access – a once in a lifetime experience.

“The Invasion of the Bulls” promotion epitomizes how Ford works
to bring fans closer to the sports and trucks they love through a
truly unique experience only Ford Trucks and the PBR could provide,”
says Todd Eckert, Ford Truck and SUV Communications Manager.

The lucky promotion winner will walk away with the grand prize: a
bull appropriately named "Super Duty". "Super Duty" is colossal at
1,450 pounds with a bucking rate of 86.5 percent. The grand prize
winner will become part stock contractor for "Super Duty" for a year
and his/her name will be announced on national television each time
Super Duty competes, they will also win a Ford Super Duty F-450
pickup.

Toughest Trucks for “Toughest Sport on Dirt”

More than fifty percent of PBR event attendees own and drive
full-size pickup trucks. The connection, however, is much deeper as
the sport is rooted in the same ranching traditions as Ford Trucks.
Ford’s most modern trucks today still recognize this heritage,
including specific cues such as the Chapparal leather seats of the
new F-Series Super Duty King Ranch model.

“Ford Trucks are intertwined with the bull riding culture,” says
Eckert. “That gives us more freedom to connect with these consumers
in unique, more personal ways through promotions like Invasion of
the Bulls.”

The Professional Bull Riders have become known as the “toughest
sport on dirt” as they broke away from traditional rodeo circles in
1992 to exclusively feature bull riding – the main draw at most
rodeos. Ford’s “Built Ford Tough” Truck sponsorship naturally ties
to PBR’s guiding principles and can be uniquely leveraged since so
many fans personally relate to trucks.

Ford has partnered with PBR since 2001, the first two years Ford
acted as a presenting sponsor. In 2003, Ford Truck increased their
involvement to become the title sponsor of the Built Ford Tough
Series, the ‘major leagues’ of bull riding, garnering more than 100
million viewers on NBC, FOX and Versus and more than one million
event attendees.

The Professional Bull Riders "Built Ford Tough" series is a
33-city tour that shows off some of the toughest athletes in the
country. More than one million fans will attend and 32 million
viewers will tune in to watch some of the best riders from the
United States, Canada, Brazil and Australia.

Ford is in its fifth year as title sponsor of the Professional
Bull Riders Built Ford Tough Series as well as the exclusive
automotive sponsor of the U.S. Smokeless Tobacco Challenger Tour
Series. The F-Series is America's best selling truck for over 30
years running.