This is an introductory foundations course available online for students who want to pursue a career in public relations or a refresher for entry level PR practitioners. We provide an overview of the basics of the PR discipline and this course will serve as a tool to assess your PR knowledge.

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability.

Our organization has been formed to enable groups of public relations women leaders across North America to come together to share ideas, contacts and experiences. We would like to ask YOU to share YOUR expertise with our network! Interested in helping us, help you? Read more…