care instructions... Our cupcakes are best served at room temperature. If you are serving the cupcakes on the day that you pick them up from the shoppe, you can choose to keep them out of direct sunlight in a cool area or refrigerate them*. If you choose to refrigerate your cupcakes, simply plastic wrap the bakery box to preserve freshness. Please take them out 30 minutes prior to serving to ensure soft cake and creamy buttercream.