Visual merchandising is developing the floor plans, lighting effects, display the products to attract the customers toward making the purchase. Visual merchandising techniques were first introduced to the world in 19th century, when the big establishments like Marshall Field&Co changed their business from wholesale to retail and goods display became necessary to attract the consumers. It includes showing and promoting the products, creating an connection between the display and the viewer, getting the attention of the customers when they go pass the store, encouraging the customers coming into the store, introducing and explaining the products, enhancing their shopping experience.

Visual Merchandising looks at combining product, environment, and space into astimulating and engaging display to encourage the sale of a product or service. It has become an important element in retail, exhibitions, theatre, events and photography.Many elements can be used by visual merchandisers in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch, andsound as well as technologies such as digital displays and interactive installations. Visual merchandising starts with the store building itself. The store design should reflect the products, how to create a warm, friendly, and approachable atmosphere for its potential customers.It is not a science; there are no absolute rules. It is more like an art in the sense that there are implicit rules but they may be broken for striking effects. The main principle of visualmerchandising is that it is intended to increase sales, which is not the case with a "real" art. Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume. It is an art and science of displaying merchandise to enable maximum sale. It is a tool to achieve sales and targets, a tool to enhance merchandise on the floor, and a mechanism...

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...iiste.org
Understanding the Importance of VisualMerchandising on Store Image and Shopper Behaviours in Home Furnishings Retail Setting
Yoo-Kyoung Seock1* Young Eun Lee1
1
Department of Textiles, Merchandising and Interiors, The University of Georgia, Athens, Georgia 30602, USA * E-mail of the corresponding author: yseock@fcs.uga.edu
Abstract The present study attempts to identify the important visualmerchandising factors and examine the relationships of those factors with store images and shopper behaviours in the context of home furnishings retail setting. Factor analysis was employed to identify dimensions of the importance of visualmerchandising and correlation analyses were implemented to examine the relationships among the variables in this study. Of four store image dimensions, Store Environment was significantly related to Layout/Organization and Creative/Inspirational Coordination factors of visualmerchandising. New Style/Trend Information aspect of store image was significantly related to Window/Merchandise Display and Creative/Inspirational Coordination of visualmerchandising factors. Merchandise Assortment construct of store image was significantly related to Layout/Organization and Creative/Inspirational Coordination aspects of visualmerchandising. Appealing...

...﻿Store Design and Visual Merchandizing
Group No. 11
Swaroop Sabnis
Manaswi Deshmukh
Yogesh Bhagchandani
Pratyasha Rana Patgiri
Drashti Shah
Rohit Tiwari
Visualmerchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales.
Both goods or services can be displayed to highlight their features and benefits. The purpose of such visualmerchandising is to attract, engage, and motivate the customer towards making a purchase.
Visualmerchandising commonly occurs in retail spaces such as retail stores and trade shows.
When the giant nineteenth century dry goods establishments like Marshall Field & Co. shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumers. The store windows were often used to attractively display the store's merchandise. Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls.
In the twentieth century, well-known artists such as Salvador Dalí and Andy Warhol created window displays.
Methodology
Principles
The purpose of visualmerchandising is to:
Make it...

...Chapter 1
Introduction
VisualMerchandising is the art and science of retailing. Visualmerchandising is the display of products in a store. Visual merchandise not only includes the store interior but it also includes the store exterior. Store interior includes the outlay of a store, lighting and the way merchandise is displayed inside store. The store exterior includes store name, windows displays and car park. Both services or goods can be displayed to focus on their product or service benefits. The objective of such graphic marketing is to attract, engage and motivate the client towards buying. Aesthetic marketing commonly occurs in full price spaces such as suppliers and industry events. The objective of graphic marketing is to learn effectively for the client to locate the desired category and merchandise, create it simpler for the client to self-select, create it possible for the shopper to co-ordinate and accessorize, recommend, focus on and demonstrate particular products at planned locations. Visual merchandise not only maintains traffic flow into the store but it also affects the brand image of a store which has an ultimate effect on sales of a store (Primary responsibility of brand manager). Therefore, successful visualmerchandising includes creating all areas of retail shop present to promote the brand and selection more properly. It means...

...How visualmerchandising helps improving sales and its effects on retailing?
ABSTRACT
VisualMerchandising is the way or art of displaying goods and products in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would attract the attention and convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use visualmerchandising to breathe in new life into his store products. Passion for design and creativity are essential and the key to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly to ensure whatever merchandise displayed make a good comeback to attract shoppers.
Keyword: visualmerchandising, window displays, signs, interior displays, cosmetic promotions.
1. Introduction
VisualMerchandising has been gaining more importance and attention from retailer of late as part of the emerging marketing industry. Research shows most of the people who went to shopping centre did not have an idea of what to buy or which shop to go, most of them get attracted...

...“IMPACT OF VISUALMERCHANDISING
ON
CUSTOMER FOOTFALL &amp; THEIR BUYING BEHAVIOR
IN BHARTI RETAIL LTD. (EASY DAY MARKET)”
Summer project submitted
in
Partial Fulfilment of the Requirements for the Award of
Post Graduate Diploma in Management
(Recognized by AICTE, Ministry of HRD, Govt. of India)
By
Varun S Nath
PG 09 116
INMANTEC
Integrated Academy of Management and Technology
Ghaziabad
Month, Year
“IMPACT OF VISUALMERCHANDISING
ON
CUSTOMER FOOTFALL &amp; THEIR BUYING BEHAVIOR
IN BHARTI RETAIL LTD. (EASY DAY MARKET)”
By
Varun S Nath
PG 09 116
Under the guidance of
Prof. Deepa Agnihotri
INMANTEC, Ghaziabad
INMANTEC
Integrated Academy of Management and Technology
Ghaziabad
Month, Year
ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported me during this project.
My deepest thanks to Prof. Deepa Agnihotri the Guide of the project for guiding and correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed.
I express my thanks to the Executive Director, Pankaj Gupta of, Inmantec Business School, for extending his support.
My...

...STORE DESIGN AND VISUALMERCHANDISING
BY
TULIKA ANAND (Retail roll no 1)
RADHIKA BIYANI (Retail roll no 4)
1. INTRODUCTION
For many years, businesses have tried to sell their products to buyers with limited merchandise options. It did not matter how the merchandise was displayed, how the store looked, or whether the sellers were polite. Just having merchandise available very often guaranteed a sale. Not any more though.
Nowadays with an increase in the number of manufacturers and retailers, a buyer has many options available in terms of style and functionality. Hence it has become an exercise for sellers to entice the audience via the art and science of VisualMerchandising (VM) and store designing.
VisualMerchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. It can also be defined as the art of displaying merchandise in a manner that is appealing to the eyes of the customer.
Store design, a creative commercial discipline, is a specialised practice of architecture and interior design that combines several different areas of expertise together in the design and construction of retail space.
Store design and Visualmerchandising are very important attributes of a store, both of...

...sure that they use effective VisualMerchandising (VM), which involves shopper research, creating a distinct identity for the retailer (5).
Estimated at a $ 180 billion market size and accounting for a national GDP of 10% the Indian retail industry is poised to see a growth of 11-12% per year.
Further, India is placed sixth in the global retail development index and it is predicted that there will be 1000 -1500 stores in each of the metros by 2009.
According to a CII analysis the Indian retail business has the capacity to employ over 2 million in new jobs within the next 6 years. About 60% are expected to be in the area of fashion and lifestyle, and visualmerchandising is one key area for the same (2).
As both fashion brands and retailers in India strive to convert brand thinking into retail thinking, point-of-sale (POS) promotion is steadily gaining a bigger slice of the promotion pie.
The year 2006, for instance, saw some big spends, with large department stores like Shopper's Stop, Lifestyle and Westside spending in the range of Rs. 30,00,000 - 40,00,000 per season on visualmerchandising.
VisualMerchandising spend had indeed doubled in 2006, compared to the last couple of years. Where fashion retailers traditionally spent approx. 1.5 to 2% of their turnover on visualmerchandising in earlier years, the spend...