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Videos bring insurance to life

Say "life insurance" and most people immediately think of death. However, that doesn't have to be the case. Permanent life insurance can offer people money while they are still alive.

Northwestern Mutual recently launched a video series on Facebook. The clips are designed to send a strong message to people, says Northwestern Mutual vice president of life products David Simbro.

"We hope that individuals will see themselves in these stories and understand how permanent life insurance factors into their own financial security planning," says Simbro.

One of the couples featured discuss how they used the cash value of their life insurance policy to help run a catering business.

In addition to being able to use the funds while alive, the death benefit is still a popular reason why people decide to get the coverage. There are several different policy types, just as there are different personal situations. It is best for people to consult an agent before selecting any particular plan.

Earlier this year, the LIFE foundation used a similar tactic to create awareness of life insurance and its benefits.