Virtual reality has already begun to transform our world. Now it can transform your pet’s world too. PVRR (Pet Virtual Reality Research) is the latest innovation in entertainment to give your pets experiences they had only dreamed of.

CAT VR

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Cat VR is a first-of-its-kind initiative from PVRR and Zoos Victoria, encouraging people to keep their pet cats indoors, and away from native wildlife.

SET THEM FREE

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PVRR worked with hundreds of cats and their owners to create hours of immersive experiences that stimulate their inherently playful nature. And to compensate for increased spatial awareness, and low light vision, each headset is calibrated to give cats an optimal viewing experience.

We must subtract out the population of felines that are not aligned with our model of feline content consumers to account for felines that occupy areas in which there is no reliable power or internet access.

— Dave Meeker, Isobar Global Chief of Technology

MEASURING EVERY EXPERIENCE

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Isobar’s testing and analysis protocol integrate PVRR hardware and software with an emotion-sensing biometric research platform. It permits passive measurement of immersive experiences so the natural flow isn’t interrupted, and provides moment-to-moment sensing that lets developers pinpoint elements that enhance or detract from the experience.