Indie hip-hop superstar Danny Brown, Ghostly International co-founder and DJ Matthew Dear, Raconteurs co-founder and Royal Oak native Brendan Benson and the local indie princes of Prussia will all represent the 313 at this year's South by Southwest (SXSW) festival in Austin, TX.

Kalamazoo's Greensky Bluegrass, Lansing's Cheap Girls and Ann Arbor-bred rock nightmare Andrew W.K. are also Mitten State-bred musicians journeying to the Lone Star State in March for the five-day music portion of the festival. The keynote speech of the event will be delivered by none other than Bruce Springsteen.

The festival's reputation as the music industry's biggest networking weekend may benefit these locally based artists.

Jan. 12, MLive.com: South By Southwest's emphasis on industry networking aids the chance of
discovery for unsigned and up-and-coming talent. "Coachella is where you
go to see the bands you already know. SXSW is where people expect to
hear new sh*t, they're in the mood for it."

SXSW just released what still doesn't seem to be the full list of musical performers,
set to invade over 80 different stages throughout the streets of
downtown Austin. Among the headliners are erstwhile Saturday Night Live
performer Lana Del Rey, reggae legend Jimmy Cliff, Against Me! Talib
Kweli, the Cloud Nothings, Grace Potter and the Nocturnals and Action
Bronson.

Other big names include Best Coast, Counting Crows,
Imogen Heap, the Ting Tings, John Mayer, Justin Townes Earle, Built to
Spill and the Magnetic Fields.

South By Southwest kicks off March 9 in Austin. Click here for tickets and more information.