eMail Marketing Services

Email Marketing Services

eMail Design and Marketing Services

Email Marketing Services from Auxano

Email marketing Services from Auxano are a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to the target audience.
Auxano strives to provide an intelligent mix of features - HTML E-mail editing and design, deliverability, support, pricing etc. Today's competitive environment necessitate the need to reach the inbox of our target audience.

Give your Customers a Consistent Multi-Device Browser Experience!

An effective email performs many Duties. It helps you stay in touch with existing customers and nurture relationships with prospects. Interact directly with your customers through email marketing.

Promote Your Products and Brand by Sending Weekly Email Newsletters

Promote Your Products and Brand by Sending Weekly Email Newsletters

It's tough to persuade people — especially with Email. If your business needs a more favorable image or you want to reach and motivate select groups, our team will strive to make it happen. Your target audience is unique and there's no one-size-fits-all approach to reaching them.
Having an eye-catching email newsletter is vital to ensure you sell your business correctly and get the correct message across. At New Era we can design a bespoke email newsletter template to your specifications ready for your email marketing campaign.
At Auxano we refine unique and compelling content, target-in on the right targets and engineer the right email campaign for your organization.

eMail Marketing Solution to Manage your Subscribers

Promote your Website using e-Mailers

Many organizations would like to inform their customers and registered subscribers about new product launches. They might also want to distribute informations about trade-shows or special offers to their customers.
They can do this by simply launching an Email Campaign. The mailer can be designed in HTML by Auxano and the same can be deployed to pass on the information to the customers.

Email Marketing for Website Promotion

Email Marketing for Website Promotion

Emailers are also useful for promoting your website. You can market your new website or any new website additions through emailers to your prospective clients. Once these emails reach the inbox of your prospective client, they can have access to the links on your website right from their inbox.

Many organizations are successfully using emailers to keep in regular touch with their customers and prospective new clients. Emailers can act as magnets which constantly keep reminding the consumers about your brand and that your company is actively adding new products or scaling new services.

Digital Marketing Plan: Email Marketing Budget

Email Marketing for Website Promotion

Emailer Marketing takes the smallest percentage of your Digital Marketing Budget but provides the most targetted form of marketing. Here, by controlling and filtering your email database, you can control which customers you would like to target and showcase your products and services.

Auxano has helped many companies with poor leads to amplify their lead generation process by using regular mailers to their customers. We understand our clients products and services and suggest suitable mailers that can be designed to keep our client's customers interested and generate high potential leads.

Animated GIF: Email can be a very Effective Digital Marketing Tool

Based on various online and offline researches amount marketers, Auxano can help in allocating the right funds for your Email Digital Marketing Plan. In case, you already have implemented an Integrated Digital Marketing Strategy as per our guidelines, you would need to spend just 2%-5% of your total marketing plan to setup and operate a killer email marketing strategy.

Connect to Us, Connect to Your Customers!

Best eMail Marketing Services for your Business

One-to-one engagement with your customers, leading to measurable results

Email marketing continues to be the prime way to engage directly with your customer base. You can tell stories, educate then, introduce them to new products and services, invite them for events and discussions, and ask for feedback and references through an email campaign.

What makes an email marketing exercise successful? Here’s an example.
An e-commerce company was organizing an offline event in Delhi. They sent eMailers to more than a lakh of their subscribers across India. They ended up with 102 attendees that’s 0.1% conversion.
At the same time another e-commerce company was planning to organize their offline event, also in Delhi. They decided to send their emailers to only 6000 of their subscribers in Delhi/NCR. The event saw 457 people turning up for the event. A conversion rate of 7.62%! They had figured out that the possibility of someone coming from say, Coimbatore, was pretty slim. They further segmented the customers for whom the event would hold some meaning. And only then sent out the eMailer. This helped them get a higher conversion rate. Also, users who wouldn’t find the event meaningful to them didn’t get the e-mailer.
So how do you plan your email marketing? What is the conversion rate for your campaigns? How do you improve it?

Auxano eMail Marketing Service answers these questions for you:
:- Why do you need email marketing?
:- Do you need to segment customers before the campaign starts? Why? How?
:- Is the call to action clear enough?

Email Is Still More Effective Than Social Media Marketing in Attracting Customers to your Business Online.

Business Benefits

:- Build customer engagement: The right content, the right design, easily viewable across devices—these are some of the ways by which you build engagement.
:- Customer retention: Regular, relevant conversations with your customer help you retain them longer.
:- Brand recall: You create and improve your brand recall value, increasing the possibility for more business.

Email Marketing is a sure-shot way to connect with your potential clients and target audience.

How we create value

A product and web application development company was facing a challenge. For some reason, subscribers were unsubscribing from the company emailers. This was a worrying trend indeed. We looked at the trends and figured out that the company’s customers were receiving many irrelevant emailers. This didn’t add any value, and they chose to unsubscribe from emailers on topics they had no interest in. We suggested segmenting customers under 10 different verticals based on their business and services they offered. This ensured that only relevant emailers would be sent to a subscriber, and not all the mailers. This immediately put a check on the unsubscribe trend. And improved the click rates of the mailers as well.
There is a right way to use your email database. Find it, or risk losing subscribers.

Different Types of Email You Could Be Sending..

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email.

:- But what about the follow-up email?
:- Or any email that may be included in an automated email workflow?

It's time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you're sending.

13 Types of Email That Marketers Can Send

Informational Emails - New Content Announcement Email

Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted-in to receive emails from you.
Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted-in to receive emails from you.

You know, the one where you announce your next sale, ebook, webinar, coupon, free trial and the list goes on. This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer.

Product Update Email

Product emails are tricky. People generally don't want to receive these often, and they're typically not as interesting or engaging as something like an offer email. That said, it's important to keep these emails simple and straightforward.

Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. And no matter how much a customer loves your business, it's still work for them to learn how to use new features or learn why a new product is worth their investment.

Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.

Digital Magazine or Newsletter

Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.

Within these roundup emails, it's a good idea to use an image paired with a headline, a brief summary or introduction, and a CTA for recipients to read more. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email.

Effective Email Marketing Services

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The Email Design Guide is filled with tips and advice to help you convey your message in style. Reach your Target Audience and Customers using Promotional Mailers

Event Invitation

Email can be a great vehicle for promoting an upcoming event you're hosting. But if you want to invite your contacts to an event and motivate them to register, it's extremely important to clearly showcase why that event is worth their attendance.

A great way to do so is through visuals. A lot of events cost money to attend, and most cost a pretty penny. So if you want to attract registrants, cut down on the copy and show potential registrants why the event will be awesome.

Dedicated Send

Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members.

Co-marketing Email

Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. The main draw of co-marketing is to leverage the audience of another company to increase your reach.
Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event.

FESTIVAL MAILER DESIGN & MARKETING SERVICES

Social Media Send

Wait ... what does social media have to do with email? Well, if you're making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media. As the administrator of LinkedIn Group, when you send a LinkedIn Announcement, you're directly reaching a LinkedIn user's inbox. And when you create a Google+ event, sending the invite directly sends you into users' email boxes as well. Without having to create lists or collect email addresses, you automatically have access to users' email, but be sure to tap into these resources with care.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points.

Internal Updates

Don't neglect a very important audience for your company: your employees. Many companies, especially if they're on the larger side, choose to send internal updates or newsletters to their employees to keep them in the know about the latest company information -- whether it be new product updates, marketing offers, or events.
With these emails, it's less about the beauty and more about the clarity. The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. Once you've nailed your formatting, it's simply a matter of highlighting the most critical information associated with each offer or update so its messaging is crystal clear to everyone.

Transactional Emails

Transactional emails are one-to-one emails that are triggered by specific actions, such as completing a purchase or signing up for a newsletter. Note: You'll need specialized software in order to set up transactional emails. or Contact us for your Transactional Emails.
So what is Transactional email? Coming from a Auxano state of mind, you might simply think of it as "anything that isn’t bulk". Basically, it is email sent to an individual based on some action. It could be:
:- An action they took directly
:- An action they were the target of or,
:- Perhaps even inaction on their part
For example, if a user signs up for your website, you should probably welcome them with a lovely email. Bam! That’s a transactional email. Signing up is the "transaction" in this case. Simple, right?
An example of an action happening to a user might be the familiar "so-and-so commented on your hooza-whatsit" alerts we all receive from our favorite social networking sites. In these cases the action was taken by other users, but the recipient was the target of the action, so they receive a notification email letting them know something of interest happened.
In fact, for simplicity, many people refer to transactional emails as "triggered", "automatic", "real-time" or even "personalized". Use whatever term makes you comfortable; the goal is to make sure everyone in the organization is speaking the same language and getting the same meaning. The word "transactional" can be rather misleading to business and marketing types.
Look familiar? Lots of things can trigger an email. Some other worthy sources of transactional email:
:- eMail address confirmations
:- Password resets
:- Purchase receipts
:- "Thank you for [some action]"
:- Account balance updates
:- Weekly manifests
:- Auto-responders
:- Support requests
:- Cart abandonment
:- Monthly invoices
:- App error alerts (developer tested!)
:- Automated re-engagement
And many more! There’s not really a boundary as to what kinds of actions can trigger an email. The pros are set up to trigger real-time, personalized transactional emails within seconds of user interaction. You should be, too.

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Confirmation Email

How frustrating is it to book a flight or register for an event and not receive an automatic confirmation email? I know that personally, every time I make an online transaction, I wait impatiently to see that my transaction was complete. After all, nobody wants to worry that they're first payment wasn't processed, only to click the payment button again and get charged twice.
What bothers me most about so many businesses' confirmation emails are two things: when the subject lines are vague, and when the information I actually want to confirm isn't immediately evident when I open the email. Confirmation emails should be just that -- confirmation emails.
To avoid any confusion, keep these emails simple, with just a brief summary of the information your recipients would want you to confirm. Try not to fuss with the design, as they simply want to know that the action they took was completed so they can save the information, have peace of mind, and move on.

Welcome Email

Another type of transactional email, the welcome email is the perfect option for thinking and providing more information to people who have signed up for your newsletter, product trial, or other offer.
The elements you include in a welcome email will depend on the specifics of what you're offering. But in general, you can use the email to showcase your brand's personality and to highlight the value that recipients can expect to receive. If you're welcoming new users to a product or service, the welcome email is a great place to explain how everything works and what users need to do in order to get started.
Remember: First impressions are important, even when they happen via email.

Form Submission Kickback (Thank-You) Email

Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Depending on the form, these kickback emails are often referred to as thank-you emails. These emails are mainly for the sake of fulfilling your promise to the user and storing the information you promised them safely in their inbox.
How frustrating would it be if you downloaded an ebook, and then forgot where you stored the link to the PDF? Kickback emails solve that problem. These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.

Festival Mailer

Customized Festivals Mailers that can you can send to wish your customers and also promote your Corporate Brand Identity. The Festival Mailers that we design can be easily sent to your entire customer contact list. This is a great way to both greet your customer and also put your sublime message across.
Festival Mailers can be your tool to keep in touch with your customers while also considering that you cannot disturb them with a deluge of promotional mails from your side.
You have zeroed in that to increase sales and leads, you will need to send mailers to your prospective customers.
Our Mailer can be in the form of a festival mailer and can also include the new products or services that you might have launched, how your products or services can benefit potential customers or just about small holiday greetings to keep in touch with all your prospective customers.