Panasonic choose to first implemented 4K on the 360° platform because the high resolution images produced are particularly advantageous in the panoramic format, delivering substantially more picture detail across the broad field of view. In addition, the wide field of view an ULTRA 360-degree camera captures allows it to replace multiple standard security cameras. And the ULTRA 360 cameras' new analytic functions optimize business processes by providing a deeper understanding of a customer's behavior. The new analytics are ideal for generating insight into floor behavior in retail environments and evaluating people movement in public spaces and stores.