In January of this year, the U.S. posted its lowest unemployment rate of 8.3% since February of 2009. Recruiting and staffing companies are proactively riding this wave in a contemporary fashion, turning to social media to find qualified candidates and adding recruiting and staffing software to streamline hiring processes. Now more than ever, they are seeking more diverse candidates.

Why this increased trend toward diversity? A recent study found that diversity in the workplace has a positive influence on productivity, loyalty and even employee happiness. Most importantly, though, companies made up of diverse workforces actually made more money.

The research conducted in Canada examined 100 U.S. and Canadian corporate diversity studies from 1991 to 2009. One of the most striking findings was that while many companies put on a show of diversity, the firms that truly incorporate it into their culture and business practices see real results.

Translating this into hiring processes is an area where recruiting and staffing software can help. By targeting multiple job posting channels and creating customized job templates, firms can not only find candidates from more pools of diversity, they can design screening processes that help discover a wider range of talent.

The resulting diversity of choice is key to both recruiting firms and their corporate clients’ success. As the study’s lead author Kristyn Scott explains, “When you have an inclusive corporate culture, recruiting top talent becomes easier, group processes will be enhanced, which means employees are more likely to stay, which, in turn, increases the company’s bottom line.”

Competitive success within the hiring industry calls for solid strategic recruitment management in all areas. Request a demo of recruiting or staffing software from Bond International Software.