Friday, 18 May 2012

Price lists and other text heavy information documents, like data sheets, although not the most exciting project for a creative design team, they are an equally big challenge.

Most price lists will be used in high volume over a long period of time so they should be designed with real care and attention to detail, ensuring data is found quickly and easily.
Things to consider when planning a design for your price list:
• General categorisation of sections
• Contents page
• Hierachy of contents on each page
• How will images/illustrations sit with their relating text and information
• Price options and breakdown needs to be as simple as possible
• Add price codes / symbols to make space work well
• Do not sacrifice good readability for less pages - a good balance is required.
• Will the document needs to be translated into other languages? Extra space needs

As well as the visual look of the content, thinking about the format of the document is also important.
What size would suit the target audience? Where will this be stored/kept when not in use?
Production things to consider are:
• Size of the finished article
• Is it a brochure or bound document?
• Would it work well in a ring binder or wallet?
• Will you be needing to update or add pages in the short term
• Should the pages be encapsulated or laminated to prevent against damage?

The New Fat are very proud to be chosen as one of the three finalists for this years “Contribution to the Community Award”, part of the Nottingham Post Business Awards 2012.
The awards are an opportunity to highlight the many excellent businesses in Nottinghamshire, giving exposure to companies which make a vital contribution to the local economy.

Suze Moore, Creative Director is a strong advocate for getting involved with community causes - “As part of our company ethos we offer our time free of charge to various local projects and causes, we feel strongly about giving something back to society – keeping Nottingham a vibrant, caring and positive place to live and work.”

Projects which have helped the company get short listed include:
• Giving industry insights to students at New College Nottingham
• Designing a Logo and offering brand advice for Stonebridge City Farm
• Offering school and college work experience placements
• Designing T-shirts for local sporting events
• Setting up a not for profit Nottingham Business Networking group, donating to charity.

The whole company is very excited to be nominated, especially as a film crew will be coming round the office in a few weeks to produce a short clip to show at the posh doo on the 4th July at the Council House. On the night they will be up against E.ON and The Malt Cross for the award.

“It’s fantastic to be recognized for all the teams hard work, we will all have our fingers crossed on the night." Debbie Mawhinney, Managing Director

Really looking forward to seeing the latest work done by New College Nottingham students for Stonebridge City Farm. This fantastic local Nottingham charity has had a logo revamp by The New Fat and are now ready to start applying this throughout their leaflet designs, posters and other promotional material.

First stop is to create a brand guideline document which will be used by internal staff and external companies to make sure all future visual work follows a uniform and consistent brand style. Having this consistent brand style will help the Farm become visually recognisable and build brand recognition - the end result being more visitors, more volunteers and more funding!

The design students at NCN are currently working on this project in conjunction with The New Fat - who will be popping back on the 12th June to see the results and give some feedback. The two students who produce the best designs will be offered work experience placements with The New Fat over the summer.

Stonebridge City Farm really is a fabulous oasis in the centre of Notttingham. Its free to visit and should be shouted from the rooftops. Thanks to New College Nottingham for helping out.

A Bit About Us

We are The New Fat, one of Nottingham’s more recognised creative design and brand communication specialists. Since our 1999 inception, The New Fat has served organisations including B&Q, Bombardier and Penguin Books with the innovative, outsourced design services they need to develop and communicate their brands effectively.
We’re just as capable and comfortable working for national and international brands as we are with smaller niche companies and we continue to delight a broad spectrum of clients spanning pretty much all industry sectors, from leisure to retail, engineering to manufacturing and public sector to professional services. Our services are as perfect for organisations with overflow requirements as for companies lacking their own in-house design departments and although we’re Nottingham based, we currently enjoy working with clients throughout the UK and spanning the globe.