Hispanic American women also include Michael Kors, Louis Vuitton, and Chanel among their most favored brand names.

While the FFI consumer relies heavily on the research gleaned by online reviews, their purchasing of various products is somewhat different.

They are most likely to purchase luxury travel, spa experiences and hotels via mobile device or on the internet. Yet other areas such as fashion and jewelry still require the touch and in person experience.

This demographic segment is sophisticated, discerning, and rapidly growing into a significant segment of the American luxury consumer population.

The FFI consumer wants to feel valued as a customer and this sentiment is ranked as the most important shopping experience factor.

After reviewing the results of this research, MVI’s President, Liz Chatelain, had this to say about the FFI consumer segment:

“Despite the ongoing Trump bombast, the new luxury market is clearly being driven by the growing wealth and upward mobility of immigrant consumers.” She continued:

“Brands hoping to reach the FFI luxury consumer segment must embrace their uniqueness and recognize the achievements of their families in the USA. They often shop for status brand products, that are popular and in-demand in their country, to wear or bring as gifts when they travel back.”

The study was conducted online between 11-18 November 2018 and completed by 702 respondents with this demographic profile: