3) Create Your Social Media Mission Statement

The statement will clearly define your social media goals and also reflect your brand identity.

Another important thing is to keep your ideal customer in your mind while creating this statement.

You will see different statements on different social media profiles and one of the examples is “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.”

Once you have documented your statement, it gets easy for you to decide what to share and create.

If it doesn’t match with your mission statement, forget about it. Businesses which post occasionally without a mission statement will fail. People or audiences like follow experts, not generalists.

4) Identify Potential Metrics

Metrics are certainly an essential part of social media strategy preparation.

So, if you want to analyze the success of your social media marketing efforts, check out the performance of your metrics.

Metrics are not only about gaining more and more followers, but also about making money.

After all, it’s tough to reduce spending time and money on something that is not improving the brand’s value.

A few considerable metrics are:

Conversion Rate

Time Spent on Website

Reach

Brand Mentions

Sentiment

Total Shares

You can use several tools for optimizing your metrics, like this one used for conversion rate optimization.

5) Create Engaging Social Media Content

Content is definitely a common step among all strategies as it really brings a great worth.

But, most of the businesses directly jump to this step. Till now in this post, you have come across several steps that you must follow before coming to content curation.