Biggest private sector entities gear up to play crucial role in Dubai Shopping Festival 2017 (29 December 2016)

The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has lauded the solid partnership between the government and private sectors, describing it as a unique role model of public-private collaboration that works collectively with a single-minded purpose to achieve the common goal of promoting a destination.

The role played by the private sector is one of the cornerstones of the success of Dubai government driven retail initiatives like the Dubai Shopping Festival (DSF), and their crucial contribution has once again come into sharp focus at the 22nd edition of DSF, which started on Monday, 26 December.

Some of the biggest private sector entities in the UAE have come together to support DSF 2017, one of the major annual festivals organised by DFRE. The latest edition of the world’s longest running festival of its kind runs until 28 January, providing 34 days of unique shopping experiences combined with big winnings and world-class entertainment.

Reflecting on the long-standing partnership between DFRE and its Strategic Partners and Key Sponsors, Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said: “Dubai Shopping Festival has proven its importance as a global attraction and has raised the bar of excellence in the festivals and events industry in the region to new heights. This would have not been possible without the support and commitment of our stakeholders. We are delighted to welcome back all our partners in the private sector for what will truly be a unique collaborative effort during DSF 2017. It is this excellent synergy between us and our partners that has helped pave the way for a memorable and rewarding experience every year during DSF in the form of unbeatable shopping offers, life-changing daily raffles and diverse entertainment.”

The start of the 22nd edition of DSF also marked the launch of the Dubai Retail Calendar, a new retail initiative that contains the full programme of anchor retail activities and experiences being conducted and promoted citywide.

DSF 2017 events and activations will be run under three themed retail segments – Apparel & Fashion, Beauty & Perfume and Gold & Jewellery – that reflects the varied shopping experiences in store for residents and visitors, and also the important role played by the retail sector.

The exciting shopping spirit generated by DSF will spread far and wide across the emirate with thousands of retail outlets offering incredible deals including discounts of up to 75% on a range of merchandise.