Maintenance for Camtasia?

I contacted support via chat yesterday concerning Camtasia. I was asked if I "had an active maintenance agreement" before I would be helped. Is this new? I am part of a large company and not sure if we are. I did get my question addressed, but I was curious if this is new when reaching out to support.

Priority Technical Support TechSmith offers free tech support to all our customers, but you'll get bumped up to the front of the line. Get expert help when you need it. Just provide your agreement number when submitting a case.