Read More

Filmed over four months using original street and indoor scenes from the StudioCanal and Heyday Films movie, the ad ends with a twist as veteran news reader Angela Rippon announces “breaking news” to the nation of how a bear was spotted helping Santa on his rounds on Christmas Eve.

The ad is voiced by original Paddington and Paddington 2 actor Ben Whishaw and directed by Daniel Kleinman, who is also behind the title sequence of most of the James Bond movies since GoldenEye.

The M&S campaign will be linked to 90 Paddington-related products, including a £12 soft toy and a £42 duffel coat.