Cold calling takes a considerable amount of time and work. By giving sales professionals the support they require, it can become a much more efficient process if you utilise exhibitions.

A structured conversation or “Pitch” is essential and going into calls prepared, will result in a much better success rate. The conversation needs to be structured taking your intended target don’t a path, so any sales person conducting these calls needs to be suitably prepared. That means knowing the right questions to ask and the importance of having the answers to potential questions. Making notes of the important details and ensure that you are speaking with the right people.

Remember the goal of a call - to send pertinent information and make arrangements to follow up with a further conversation or meeting. Don’t try to do too much too soon.

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