Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program. Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this social media marketing framework include:

Objectives

Establish

Analyze

Select

Compete

Launch

Within each stage there are a series of essential activities that need to be performed to ensure your social media campaigns and your sales & marketing goals align with each other to optimize brand recognition, lead generation and revenue impact.

Discover how demand generation works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.

Discover how business blogging works and which best practices are required to get results. This course has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.