Tata Ropes In Hrithik Roshan As Brand Ambassador For New Tigor

Tata Motors is all set to roll out the updated Tigor sedanon 10th October, 2018. Ahead of its official launch, the carmaker has announced Bollywood actor Hrithik Roshan as the brand ambassador for the new Tata Tigor. After the Nexon Kraz Edition and Tiago NRG, it will be third launch from the home-grown carmaker for this festive season.

Commenting on this new association, Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – We are very excited to have Bollywood’s most loved style icon – Hrithik Roshan on board as the brand ambassador for the new Tigor.Built with immense attention to detail, the new Tigor promises to provide its inmates with a premiumdrive experience. Resonating with brand Hrithik Roshan, the new Tigor stands for versatility, consistent strong performance and unparalleled style. It’sbuilt for those who are stars in their own right and have put all their heart into achieving the success they live today. We hope our customers like this new avatar of the Tigor and we look forward to their continued support.” Read – Tata To Launch India’s Most Affordable Performance Cars

Hrithik Roshan shared – “I am honored to be associated with the Tata Motors family and excited to be part of this journey. The Tata Tigor is a modern stylish sedan, with fantastic features. I really like its coupe inspired design, which gives it a very luxurious feel. I wish Tata Tigor good luck ahead of its launch.”

The company has released a few teaser pictures and videos of the new Tata Tigor 2018 revealing its minor updates. Reports suggest that the updated lineup will receive a new top-spec XZ+ trim that will be loaded with some additional features such as a new 7.0-inch touchscreen infotainment system from Harman with Apple CarPlay and display for reverse camera, a rear centre armrest with cupholders and driver’s side seat height adjust. The new Tata Tigor 2018 will also come with a new ‘Egyptian Blue’ paint scheme. Read – New Tata Mini-SUV & Sedan Under Development