Gretchen Bleiler Marketing's Next It Girl

Having just won the silver medal for the halfpipe in this week's Torino Olympics, Gretchen Bleiler's phone has, no doubt, begun ringing with calls from marketers salivating over her potential to cause drooling desire for their products and make cash registers ring. After missing her chance in 2002, Bleiler made her comeback this year and is sure to be marketing's poster girl for at least for a few months following the games. Her FHM spread, though old, will, no doubt, keep the awareness of men up long enough for marketers to satisfy the need.

Comments

keep the awareness up. haha.

too bad jeremy couldn't bring home a medal, it would be a marketer's dream to have such a good looking duo. oh wait, who cares about the medals.

the painfully long :60 promos nbc ran for the olympics with 'the donnas' singing, the fake crowds (i know, because they were shot down the road at copper mountain ski resort this past november) and gretchen bleiler were so dull and contrived they lowered bleiler a few notches for me. but i'm trying to not blame such a beautiful woman and just the hacks in the nbc creative department (and the bad music).

Posted by: dave on February 16, 2006 03:01 PM

Metals, shmetals! She can ride my halfpipe any day! God bless the USA!

Posted by: John Boy on February 16, 2006 03:37 PM

You're so hot!!!

Posted by: William Brooks on March 1, 2006 11:20 AM

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