The list caddy is an awesome new promotional item. It’s quite an interesting little invention at first glance. But once you see it put to task, it all comes together. So what is it? Simply it is a grocery list and pencil carrier that attaches to your cart!

The list caddy keeps you organized while you shop. This little grocery cart list holder neatly displays your shopping list, coupons, and recipes in direct view. It is available in bright colors that will attract the attention of other shoppers. Everyone will want one. Your screen … Continue Reading

We’ve seen something like this before. Reminds me of the Free Goodie Bag Scavenger Hunt. A New York designer planted couture handbags all over the city for anyone to find and keep. Handbag hunters could find location clues posted on Twitter.

Giveaways can be used with creative ideas like these to gain exposure and brand awareness.

In this case a furniture company, Blu Dot, placed sleek metal chairs around New York City. The campaign was based on the idea that people love to find good used furniture left out … Continue Reading

Impress your clients by showing them you are Going Green. Give your promotions a boost by conveying interest in the environment. At the same time increase awareness. Use your business as an example to encourage other businesses and your clients to make the right eco-friendly decisions.

We are excited to have finally entered the social networking world. We hope you accept us with open arms. This will be a great way for us to connect with you, our clients, and keep you on top of promotional ideas, news and product specials.

We know him as George W. Bush, newscaster Ron Burgundy and a deranged elf. Now, we also know comedian Will Ferrell as a swimsuit model. The prolific Saturday Night Live alumnus is featured on bottles of Hot Sexy Tan, Sun Stroke and Forbidden Fruit SPF 30 sunscreens. The line was created by the nonprofit organization Cancer for College.

Ferrell’s foray into branded merchandise came about because of his friendship with Craig Pollard. Pollard, a fraternity brother of Ferrell’s at the University of Southern California, … Continue Reading

RudeeJanuary 13, 2010Comments Off on Will Ferrell’s Sunscreen Is Nothing to Laugh At

Unicef created this unique toy soldier mailer to raise awareness for children used in combat. Their goal is to gain support for its program that aims to remove children from war and bring them back to the joy of childhood.

At first glance you may think that these are typical toy soldiers but with a closer look you’ll see that they are kids doing was kids do! They’re playing, reading, bike riding and smiling.

So what is the best way to get new business? Word of mouth has proven to be the most effective way. However, most sales people neglect to ask for them. Target clients that are already “sold” on your concept, service or products through referrals.

Make strong impressions on your existing clients so that they have a reason to refer you. Plan to make asking for referrals part of your sales and marketing operation. Then reinforce your brand with a promotional giveaway.