Your online storefront is the greatest tool in your online marketing bag of tricks. With the help of your website online; marketing will help in educating customers about what makes your restaurant, bar or café different from your competitors. I did an article on how to differentiate your foodservice buisenss online, here.

Still many foodservice operators are getting this wrong or have ignored their website all together. This week I would like to look at your online storefront and why it is important to your online marketing strategy.People come to my store why should I care about my website?That might be the case, but the Canadian Internet Registration Authority (CIRA) states that “Canadians spend more time online than anybody else in the world – an average of 45 hours/month”. They also said that “8 out of 10 Canadians are online”.

That means a lot of potential customers are online and possibly looking for information about your restaurant, bar or cafe. Here are some points to keep in mind when building your online strategy:

Control the content your customers will see.

Engage with customers where they get their news/updates.

Your website is your second storefrontYour website and online marketing needs to stay current with your brand. This could make the different between having a new customer or not…. Also, customers are not on your website to be amazed by flashy graphics and animation; customers come to your website to find out simple things:

Where you are located

What’s on your menu

Customer’s feedback

Online StrategyA good online marketing strategy will allow your customer to find this information online in the form of content marketing, emails, banners ads, or online product placement. Your customers are online; the goal is to let them know who you are and what you are selling.

Get your online marketing here!While we specialize in food cost management and online marketing services for our foodservice clients. Our online marketing services were unavailable to non BBA clients until now… BBA is now offering our online marketing solutions to foodservice operators without a full contract.

How it works: Our online team will create engaging content about your restaurant, bar, or café… in the form of content marketing, product placement, press releases and much more. The content will be shared in our daily foodservice e-news, to be seen by thousands of online customers.

We have also grown our network to include 45 other networks; expanding our reach to new and emerging markets for your business.

Starting as low as $79.99 per month for a single service. We are also given new customers a $100 credit, just by using promo code BBA100. For online marketing opportunities or questions contact Dwayne Reno, here.

Until next time your customers want to know why they should spend money at your restaurant, bar or cafe. So give them the goods!