Started out looking for the WBF video, but then once I started reading the article I realized that it would have been "WBF - The Movie" !! As many of the others have said, that's a lot of information to digest, but a really great article. You only have to read it once to appreciate just how comprehensive the information is, but I think it requires at least one more read (perhaps more) to truly get a handle on all the facts and figures. It will be interesting to see how the data compares next time a similar fact finding mission is done.

We are actually in the middle of an SEO audit on our site and the article has reassured that we are still on the right path. :)

An interesting article. Often overlooked, but it makes a lot of sense that we should spend more time working on turning our Donkeys into Unicorns. With so many things that could be done (with regards to SEO), it's always a challenge to figure out where to spend the time and money to get the greatest ROI. Perhaps trying to find a few more Unicorns is a good start.