However, even this close to launch, there’s still some confusion as to what those other two iPhones will be called. Just last week, reports popped up indicating that new 6.5-inch iPhone — the largest of the three — will be called the iPhone Xs Max, with Apple dropping the “Plus” moniker entirely for 2018.

It’d be a pretty sensible move, though not an especially Apple-like one. The jump up from the 5.5-inch display on the iPhone 8 Plus to a 6.5-inch display is more than enough to justify a new name. But what about Apple’s rumoured 6.1-inch iPhone, which will reportedly feature an LCD display instead of a more expensive OLED screen, and a (relatively) more affordable price tag to match?

Up until this week, I’ve had the new 6.1-inch iPhone mentally tagged as the iPhone XE, in reference to iPhone SE, which is the only moderately-priced phone Apple currently sells. However, it seems I was off by a letter, because a picture taken at a Chinese phone carrier meeting suggests Apple may actually call the 6.1-inch model the “iPhone XC” instead, a clear callback to the colourful iPhone 5C from 2013. To make things even more confusing, that same presentation also suggests the 6.5-inch iPhone will be called the “iPhone XS Plus,” and not the Xs Max like earlier rumours had claimed.

But the name-guessing madness doesn’t end there. Earlier today, Bloomberg reported that one of the possible names for the new, cheaper 6.1-inch iPhone is the “iPhone Xr,” which seems completely unrelated to the naming scheme found on any of Apple’s previous products.

So what’s the big deal? It’s just a name, so why does everyone care so much about what that 6.1-inch iPhone is going to be called? One big reason is its price. Even with a slightly less nice-looking screen, if the 6.1-inch iPhone has a similarly slim bezel design and FaceID — for a price closer to £650 than the expected £1,000-plus price of the new iPhone Xs — then Apple’s new, more affordable iPhone might actually be the most interesting handset of the bunch.

Either way, we should find out for sure in a couple days. What names are you betting on?