Video Benefits

Video is an incredibly important tool for marketing, training, customer support, and fundraising, but for many startups, a big question looms over every potential video project: what will it cost? Since the explainer video (or demo video) is often at the top of many of our clients’ lists of marketing needs, we’ve put together a […]

[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]

There are lots of reasons you might want to record your iPhone (or iPad) screen, from sharing your gaming triumphs to creating an App Preview video. Since making high-quality app videos means recording iPhones every day, we thought we’d share three easy methods: iPhone Screen Capture This is simplest way to record your iPhone screen, […]

We get asked about animated explainer videos and animation styles by some of our clients, and animation can be a great way to convey certain types of information if done well. For videos of apps or software, animation is particularly useful if you want to explain a new or complex concept that viewers aren’t familiar […]

With all of the technological advancement of today’s world, people’s lives are inundated with gadgets and apps. It’s not enough to create a new app; to stand out from the rest, your app has to be created with the user in mind right from the beginning. The same can be said for any product or […]

The short answer is yes! Influencer marketing is very popular now, and for good reason. A 2016 study done by TapInfluence and Nielsen Catalina Solutions demonstrated that good influencer marketing can deliver eleven times a business’s ROI when compared to traditional digital marketing, and a survey done by Twitter showed that people have come to […]

You can create a phenomenal app, but without strong marketing, even the best app will get lost in the sea of apps that are currently available on the various app stores today. You can’t afford to leave your marketing to chance – you need a plan. And when you’re putting together your marketing plan, here […]

Apple’s WWDC 2018 wrapped up a few weeks ago, and software updates were everywhere! The launch of the new macOS Mojave (OS X 10.14) and iOS 12 filled the headlines, but developers should also be paying attention to some big changes to the Mac App Store. Of course, we have a favorite new feature: App […]

With millions of apps on the market competing for attention and users, you want to do everything you can to ensure a strong, successful launch for your new app. Follow these six tips, and you’ll be well on your way to a fantastic launch! Know Your Target Customers Make sure you’ve done your research and […]

A/B testing, sometimes referred to bucket testing or split-run testing, is simply an optimization method in which you set up an experiment to see which version of something performs better. It’s one of the best ways to optimize marketing materials such as advertisements and websites. What Can You Test? A/B testing necessarily has a marketing […]

We’ve talked before about the reasons why videos are a must, whether you’re an app developer or you have a physical product. Videos are an amazing tool you can’t afford not to have in your toolbox. Interactive video is an up-and-coming video technology, and it’s something we’re incredibly excited about. Here’s the 411 on this […]

A number of our clients are now asking us to help them create and produce professional webinars and presentations in a video form that can be used in place of live webinars. Webinars are being used by thousands of businesses these days – you’ve probably seen advertisements for them on your social media platforms or […]

Once you’ve made the decision to invest in creating original video content, you want to ensure that your investment pays dividends – and the only way to do that is by making sure your videos are seen by the audience for which you created them, be that your current customers and users and/or your potential […]

Planning on having a booth at a trade show this year? Then you need a video created specifically for the trade show environment! Trade show videos are not the same thing as a typical demo video; it’s not simply a case of loading your existing promo or demo video on a screen. The best trade […]

The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]

Are you using video as part of your marketing plan and sales funnel? If not, you should! Informative videos are a compelling, cost-effective way to generate sales, especially for products which are complex or have numerous options and features that can be difficult to encapsulate in a brochure or short demo video. Video is Effective […]

You don’t need funding to build an app, but funding can mean the difference between a strong marketing push that gives your app its best chance at success, and leaving your app to flounder, lost amongst the millions of other apps currently out there on the market. Whether you decide to crowdfund or to seek out investors […]

We don’t have to tell you how important user retention is, and the statistics on app user retention can be a little discouraging if you’re an app developer; only 26% of apps are used on a daily basis, and one out of every four apps installed on a phone are never even used. Nearly a […]

If you’re an app developer on a limited budget, advertising of any kind can seem like an unaffordable luxury. However, if you want your app to be a top seller, then not only are app store ads worth the money, they are essential for success. For all but the luckiest developers, word of mouth just […]

Apple’s iOS 11 update introduces a wide array of updates to the iPhone and iPad experience, but this time, it also brings a major revamp of the App Store that really puts the emphasis on video. We’ll focus on the three major video updates in this article – you can read about all of the […]

You’ve invested time and money into the creation of videos for your app. To ensure that is time and money well-spent, you need to do everything you can to put those videos to work for you. How? By making sure as many potential customers see them as possible. To do that, you’ve got to optimize […]

The mobile/cellphone and tablet market is big business these days, along with the apps that add increased functionality and services to these devices. In America alone, nearly 77% of people have a smartphone, and 51% own a tablet of some kind, and estimates are that as many as 6.1 billion people worldwide may own a smartphone […]

The offerings on stock sites today go far beyond static images and vector drawings. Video clips of every kind can be purchased now—which means we often see questions about the use of stock video in app videos, particularly when DIY is being considered. (If you’re wondering whether to try and do your app’s video yourself, […]

With social networks an integral part of people’s daily lives, having a presence on at least one social media network is a must for any company. More than two-thirds of American adults regularly use social networking sites as part of their daily lives and social media accounts for almost 30% of a person’s online time – that’s […]

While the ways in which people find apps has diversified over the years, 40% of people still browse their preferred app store in search of apps. And with millions of apps out there (on Google Play alone, there are close to 2.9 million apps) and thousands more in development, the biggest challenge for you as a […]

This is a question we see a lot, and we get it: a professional video can be expensive, and many are looking for ways to save money. One of the fantastic things about the evolution of technology is that it has put quality, professional-level tools right at everyone’s fingertips. Creating a video no longer requires […]

Social networks are an integral part of most people’s daily lives; a Pew Research Center study in 2015 found that 65% of all American adults use social networking sites. Nearly 30% of a person’s online time today is spent on social media: that’s about two hours each and every day. Using your app’s demo video (or […]

You’ve just watched the final cut of your app’s demo video… Now what? Video is a great way to build a potential customer’s trust and confidence in your app, and using a video in your marketing can have a direct effect on sales: studies have shown that 74% of potential customers who watched a video about […]

You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]

Choosing a voice-over artist for your video is not just a matter of finding someone who speaks and articulates well, because the person you choose to deliver your message automatically becomes your brand ambassador. How your audience perceives and responds to that voice will impact how they perceive your product, too. Deciding on the right […]

You have spent a lot of time building your brand identity and streamlining your marketing efforts to ensure brand integrity. But, if you don’t have your own official video on YouTube, you might be doing some serious damage to your brand. Producing your own YouTube video may be the smartest thing you can do to […]

Have you been Googling “free images” for your app development projects? While this may seem like a good idea, images that come up in “free” Google searches are often protected by copyright and can’t be legally used. There are, however, sites that offer free-to-use images that are acceptable for any purpose. We’ve made a list […]

One of the hardest things for our clients to figure out is how long their video (or videos) should be. Often we’ll be asked right off the bat for a three or five minute video. While that sometimes may make sense, most of the time a video that long isn’t the right approach. Instead of […]

Videos today run the gamut from screen recordings to animation and live action. It can get a bit overwhelming when you’re faced with so many choices, but there are pros and cons to each that can guide your decision. Knowing the purpose of your video, as well as the signature strengths of each type of […]

One of the biggest reasons that people give when asked why they chose a certain app or product over another is the ease of use. Product design and functionality will go a long way in attracting your target market, but you can help to raise the rate of adoption by appealing to the visual learner […]

You’ve polished up your Twitter profile and made sure that your website is ready to receive visitors. You know you need to follow others before others will start following you. Now, you’re wondering what else your company can do to grow your Twitter audience. With a dynamic and organic platform such as Twitter, where tweets live […]

One of the most common questions we get is: “How long will it take to make a video?” Because we create custom app videos from scratch, tailored to our client’s need and wants, there isn’t really one single answer to this question. Technically, creating a video can take a few days. But designing the right […]

If you need music for your app (or video), then look no further because we’ve curated a list of some of the best sources for royalty free music. Here they are, in alphabetical order: AudioBlocks AudioBlocks is a subscription-based resource providing unlimited downloads of royalty-free production music, sound effects, and loops. Audio Jungle Audio Jungle features over […]

App store screenshots play a vital role in marketing your app to the general public. After using keywords to search for the perfect app, the first things users will notice are probably the app’s icon, name, and its screenshots. In fact, it has been shown that less than 2% of users actually read the app description — […]

If you’re looking for a video production company to produce an app demo video or tutorial, what are the things you should know before making a choice? This can be an extensive search, as production companies will vary in their services and the types of videos they create. However, the task doesn’t need to be […]

In our previous post Advice for a Winning Website, we discussed what it takes to create an effective marketing website for your app. There’s one aspect we didn’t discuss in detail because we thought it needed its own post. So today we’re here to talk about press kits – something you should definitely include on your app marketing […]

Your company’s website is a key aspect of your marketing efforts. 24% of people stated they found apps via a company’s website, and an additional 27% stated they used a search engine (which more than likely led them to a company website). Together that means that more than half of the people that find an app […]

This is Part 2 in a two-part series on how to improve mobile app onboarding. Check out Part 1 here. In Part 1, we wrote about the best practices for creating an effective and engaging app onboarding experience for your users – including keeping it simple, demonstrating value and the benefits of video. Now we’ll […]

This blog post is the first part of a two-part series. Build it, and they will come. This is what every app developer dreams of — but there should be more to that dream than just accumulating downloads. What you really want is for them to come and stay – as passionate, loyal users of […]

Congratulations! You’ve built an amazing app and you’re ready to let it loose on the Apple App Store. Not so fast… although you may want to get your app available as soon as possible, you won’t get any users if nobody can find it, so it’s definitely worth putting some time into creating your app […]

When Paul Turner introduced App Previews to Apple’s developer community, he emphasized that the videos are “strongly encouraged.” Apple knows that video is an extremely effective way introduce prospective customers to an app (just look at their app-specific ads), and they added embedded videos to the App Store so that developers could take advantage of the power of […]