PASADENA, Calif.--(BUSINESS WIRE)--Disney
Store shoppers can take advantage of Black Friday deals earlier than
ever by shopping online at DisneyStore.com/magicalfridaydeals.
Beginning Monday, November 19 and continuing throughout the week, Disney
Store’s website will offer hundreds of items at Black Friday prices. New
items will appear on sale each day leading up to the most magical
shopping day of the year. On Magical Friday, November 23rd,
brick and mortar Disney Stores will offer additional
deals and door-busters to guests who visit the specialty retailer’s
more than 150 locations opening at midnight, nationwide.

“On Magical
Friday, whether guests shop with us in our over 200 brick and mortar
stores or online at DisneyStore.com, they will find the highest quality
products at incredible deals.”

“At Disney Store, we know our guests like to start shopping early
and we’re pleased to deliver a streamlined, interactive online shopping
experience, with more deals available earlier than ever before," said
Paul Gainer, Executive Vice President, Disney Store Retail. "On Magical
Friday, whether guests shop with us in our over 200 brick and mortar
stores or online at DisneyStore.com, they will find the highest quality
products at incredible deals.”

Disney Store offers gifts at budget-friendly price points of $10, $15
and $20, and has the season’s hottest toys. Favorites include a great
new assortment inspired by Disney’s newly released film, Wreck-It
Ralph, and an assortment of new toys inspired by the release of the Cinderella
Diamond Edition on Blu-Ray™. Oppenheim Toy Portfolio Platinum Award
Winners of 2012 include Disney Store’s exclusive Cinderella
"Happily Ever After" Carriage Set and the Cinderella
Deluxe Doll Gift Set. DisneyStore.com is also the only destination
where guests can buy Disney Parks and Resorts products, outside of the
Theme Parks.

In addition to offering online deals the week of Thanksgiving, the
newly-designed DisneyStore.com
now boasts the Disney Magical
Message video, a feature that allows gift-givers to record and send
personalized video messages to loved ones. Gift recipients will receive
an email notifying them of a special delivery, then once the gift
arrives at their door, a card will provide them a site URL and a
personal ID to view their "Disney Magical Message" video.

Guests in need of shopping assistance can tweet gift giving questions to
Disney Store’s Fairy Godmother on Twitter. This concierge service gives
guests advice on the most magical gift in real time (Twitter with hash
tag #FairyGodmother.) Disney Store will also offer Facebook updates and
shoppers can use mobile devices to make DisneyStore.com purchases.

In the spirit of giving, Disney Store and Make-A-Wish® are teaming up
again to share the magic of granting wishes to children around the
globe. By the end of 2012 Disney will have donated more than $500,000 to
Make-A-Wish® to help make wishes come true for deserving children.

Magic
Mirror Beauty Case—Bedazzle your little one with the bejeweled
beauty case that’s filled with a bounty of glittering baubles.

Kids
Sleepwear Gift Sets—Kids will snuggle up after a day of winter
fun in these soft pajamas that feature a selection of their favorite
Disney characters.

$20 Deals:

Animators'
Collection Princess Toddler Dolls—Named “Toy of the Year” by Family
FunMagazine in 2011, these young renditions of your
favorite Disney Princess characters (Ariel, Belle, Cinderella and Snow
White) were re-imagined as toddlers and created under the guidance of
the Walt Disney Animation Studios animators.

Toy
Story Talking Action Figures— The talking Buzz,
Jessie or Woody action figures are full of well-known phrases that
will take kids’ imaginations to infinity and beyond during play time.

Deals on Something Extra Special (Over $20):

Magical
Cinderella Castle Playset ($69.50)—Your little
princess' imagination will glow with this Cinderella Castle Magical
Play Set. Set features 16 fully-sculptured pieces including castle,
characters, furniture and accessories to create her own fairy tale
stories!

Guests can find Disney Store's Top 10 holiday gifts and an expanded
assortment of exclusive toys, apparel, holiday home décor and more at DisneyStore.com or
download the free Disney Store mobile app for iPad, iPhone and iPod
touch or at www.itunes.com/apps/disneystore for
shopping anytime, anywhere from a mobile device.

The Disney Store retail chain, which debuted in 1987, is owned and
operated by Disney in North America, Europe, and Japan. Disney Store is
the retail merchandising arm of Disney Consumer Products, the business
segment of The Walt Disney Company (NYSE:DIS) and its affiliates that
extends the Disney brand to merchandise. Disney Store carries
high-quality products, including exclusive product lines that support
and promote Disney's key entertainment initiatives and characters.
Disney Store opened its first store in Glendale, California and, in
doing so, originated the themed retail business model. There are
currently more than 200 Disney Store locations in North America; more
than 40 Disney Store locations in Japan; and more than 100 Disney Store
locations in the United Kingdom, France, Spain, Ireland, Italy and
Portugal, plus online stores www.DisneyStore.com
and www.disneystore.co.uk.
Each Disney Store location offers a magical shopping experience that can
only be delivered by Disney, one of the world's largest and most
successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore
or follow us at www.facebook.com/DisneyStore
and www.twitter.com/DisneyStore.