“Shareability is a new breed of media company. So new and innovative that The Chernin Group, lead by media titan Peter Chernin, recently invested in the Los Angeles-based startup. As you might expect, the financing story was covered in the entertainment press, including Variety and The Wrap. Shareability was described as a “viral-video studio” and “branded video maker.” Both are accurate. However, these labels miss the true scope of what Shareability has built. In order to fully appreciate it, you have to know the genesis story.”

“Gunpowder & Sky (G&S), the digital-first studio founded by former Viacom and Endemol executives, as well as Otter Media, announced today an investment in Shareability — the content company behind some of the biggest branded viral hits in recent memory, including Cristiano Ronaldo In Disguise (which counts over 70 million views across YouTube and Facebook.)”

“Gunpowder & Sky — the newly formed digital-focused studio co-founded by Van Toffler, former CEO of Viacom Media Networks Music Group — has invested in and struck a development partnership with Shareability, a startup specializing in branded viral videos.”

About Nick Reed

Nick Reed, former ICM agent turned producer has spent his career championing talented artists and their film, television and documentary projects, now in his new role as a strategic producing partner he is excitedly bringing a diverse slate of projects to reality across all types of media. Learn more about Nick Reed's current projects at: http://nickreedent.com.