Oh, Boy! Stitch Fix Now Offers Men's Styling

In response to popular demand, leading online personal styling service Stitch Fix is bringing its trendy women's clothing delivery service to men.

Stitch Fix Men offers a range of styles, sizes, and unparalleled price points. "Since day one, we've heard from Stitch Fix husbands, boyfriends, brothers, and dads that they would love a Stitch Fix service for themselves," said Julie Bornstein, Chief Operating Officer of Stitch Fix. "After a year of research and months of testing and feedback from our beta program, we will now bring this easy, fun, and personalized shopping experience to men while continuing to pioneer new services for women."

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To start, men simply sign up and fill out a quick Style Profile to share their size and style preferences. A personal stylist then uses top-notch data and technology to select five items of apparel, footwear, and accessories that best fit the client's unique taste, budget, and lifestyle. The items are shipped right to his door, where he can try on his items in the comfort of his own home, buy what he wants, and send the rest back with free shipping both ways.

"The launch of Stitch Fix Men will be the biggest thing to happen in the men's apparel retail market in years," said Bornstein. "By combining an expansive range of brands, styles, and price points with our seamless personal shopping service, we will transform the way men shop."

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