Patent, trademark and copyright are integral parts of intellectual property that form intangible assets in our daily life. IP news and matter from Malaysia and the world are shared here.

Monday, November 19, 2007

Malaysia's Most Valuable Brands

Local financial institutions lead the Malaysia's Most Valuable Brands conducted by global brand consultancy, Interbrand. Maybank led the pack valued at RM9.6 billion. Public Bank at second place is valued at RM6.9 billion, CIMB at sixth place is valued at RM3.4 billion and Hong Leong at eighth place is valued at RM3.1 billion. Telecommunications institution are also highly valued in the study. Maxis is third valued at RM5.3 billion, Celcom is fifth valued at RM4.1 billion and Digi is tenth at RM2.1 billion. Gaming giant Genting is fourth, valued at RM4.6 billion and entertainment network Astro is seventh, valued at RM3.3 billion. Auto car maker Perodua is valued ninth with RM 2.4 billion, indicating Malaysia's success with Myvi. The valuation involves public disclosed audited accounts, hence privately owned brand is not included in the valuation.

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About Me

or Tan Boon Leng, is a practicing patent, trademark & copyright agent in Malaysia. He is also a recognized IP valuer. He graduated with a masters degree in physics research. Dennis is also trained in copyright from Harvard Law School, and IP Law & Policy from the University of Pennsylvania. He was the Secretary for Licensing Executives Society Malaysia and the Honorary Secretary of Malaysia Intellectual Property Association for 2012-2014.