Category Archives: Sales Stuff

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I recently recorded a show on Questioning for Better Communication for my Sales Coaching over Coffee radio show (it will air in March), where I talk about the 5 Ps of good questioning.

Plan

Prepare

Practice

Ponder

Patience

Although I’m not going to go into, that whole concept here (stay tuned for the show). What I would like you to notice are the FIRST THREE Ps…. plan – no wings here, prepare – still not winging it, and practice – certainly not winging it.

To be successful in sales we have to have objectives for our calls and a plan of how we are going to achieve our objective. This doesn’t have to be unique for each call – rather many calls we make will have a shared objective and plan.

Need an example?

My Cold Call Objective – determine how what I do would fit into their existing sales trainingprogram.

Prospect Objective (this is my objective for what action I want the prospect to take) – they and one other person on their team to listen to a 15 minutes quick tip teleclass and have a conversation with me about it.

Opening Statement – ___________, Most people I speak with are trying to increase their sales numbers YET don’t have time to spend with the people who are already good salespeople WHO with focused attention could be fantastic.

1st Question – May I steal 3 minutes of your life so we can both decide if having a conversation about sales improvement for this segment of your team makes sense?

Crafted Qualifying Questions – I’m not going to share these here but rest assured I have them!

My questions in the conversation might never change, what makes it interesting is the prospects side!

This doesn’t mean I don’t tailor my objective with Trigger Events (thanks Craig Elias) or insert info I know about the company into my questions. It does mean I don’t spend hours figuring out my objective, prospect objective, opening statement, and first question for each cold call I make!

Make sure you’re ready to have a great conversation every time someone answers the phone…. or you are kicked to their voicemail. The only one’s who can soar through winging it are the birds.

This is something I saw (that made me wonder who has the time to figure this stuff out) and started thinking What is most important to your sales success? Hence this month’s issue of A Chip Off the Block. One of my customers responded “BUT what about belief – no way is that only 34%!”

So today, let’s talk about belief & sales success.

I admit that the alphabet math was something that struck me – not what I completely believe is true in and of itself. Mike’s right – belief is a huge piece of sales success, let’s break it down:

Belief in YOURSELF

Hands down, this is the #1 factor in sales success.

I probably shouldn’t stop there, the reason Belief in YOURSELF is #1 is that is where all belief begins for sales success. Inside your mind, your heart knowing that there is value in you as a person. All the things that make you YOU are what are important.

Let’s face it the first sale you make is not your company, product, service, or solution – those come after a prospecting buying into you.

Belief in your company

Of course that doesn’t mean you don’t need to believe that the company you’re working for (regardless if you own it or not) is a good choice. Your belief in your company doing what they say they’ll do will come across in each and every thing you say. Plus your credibility is what is on the line (again they buy you first) when you make a promise or commitment to the prospect.

Belief in your product/service/solution

As you move into selling ‘stuff’ – you know your product, service, solution – there has to be a belief that it is the right thing for that particular prospect.

If you’re not sure…. they will not be sure either. Ask insightful questions to learn what the prospect want and needs (because those are NOT the same thing) to figure out how your ‘stuff’ will fill them both. If you can’t perhaps it’s time to walk away from this particular business opportunity.

Maybe no one can do it all and you can figure out how to help them believe you are the best option. You can’t get there if you don’t believe it yourself.

Belief in the business case

Here is a crazy idea – if you believe in yourself, your company, your stuff…. you still have to believe there is a good business case to achieve sales success.

I’ll share that I had a conversation where what I did filled a want and need my prospect had BUT there wasn’t enough ROI to actually justify doing anything. The cost of my ‘stuff’ to fill their want and need, didn’t give them a value either of us could monetize.

No finance person in the world will sign off on something UNLESS you don’t just believe but can prove the value to the company – cost of the stuff = positive #

Belief in your ability to deliver

To some, this might seem like a duplication of either ‘company’ or ‘product/service/solution’ – I would disagree. There are times when you know you’re the right choice but your prospect’s expectations aren’t going to be met from a when perspective.

This is the perfect time to have an expectation conversation with the prospect – it will put you forward as trustworthy, not just a salesperson who will say or do anything to win a deal. Let’s face it – the worst would be to win THEN disappoint them.

I guess there is a lesson about belief itself after all…. share what you believe, if they believe you that is when you know the prospect will become your customer.

“I have not failed. I’ve just found 10,000 ways that won’t work.” ~ Thomas Edison

It sounds so easy when Tomas Edison says it, but today – in our own lives – sometimes it isn’t so fun to think about. Being an avid skier I can’t help but use a few fun winter time metaphors. In a Go Big or Go Home way I’m starting with one that most people would call an epic fail not a stumble:

Yard Sale
On the mountain this is when you fall so hard you lose all your equipment – polls, skis, goggles… your hat (if you’re not wearing a helmet). I’ll share that there are actually home movies of me somewhere (from the early ‘70s) going from graceful to yard sale in seconds!

In sales this can happen quickly too, regardless of how skilled we are.

Not addressing the prospects needs and concerns in your presentation.

Sending out a letter that you didn’t change the ‘dear’ salutation to the right name (yes I actually saw that recently).

Giving a verbal quote instead of a ballparking number and losing the deal.

Crash
These hurt! It is when you are going fast enough that the impact of your fall knocks the wind out of you. Although you haven’t scattered your equipment all over the mountain, you can’t get up and people you don’t know stop to check on you with genuine concern.

Stumble
Well in skiing I’ve never heard someone call it a stumble, because if you’re not down on the ground it doesn’t count. BUT when you’re skiing under a lift with everyone watching you – looking uncoordinated and like a fool isn’t much fun even if you catch yourself before you fall.

Calling without a good reason (from the prospect/customer perspective)

Asking a question, that the customer already answered – and they say that

Whether you stumble, fall, crash, or have a yard sale; the important thing is to not lay there in the snow. Eventually you have to pick yourself up, so don’t lay there getting cold GET UP. Plus when you’re skiing, you have to at least make it to the bottom of the mountain so you can go home.

If we translate that into goals – instead of

Deciding to NEVER call an account again, because you feel stupid.

Not calling anyone for the rest of the day because the phone weighs 10,000lbs.

Calling YOURSELF mean names in the car on the way home.

Take a moment to remember that stumbling, falling, crashing, and yard sales don’t mean you will NEVER achieve your goal…. unless you give up. What matters is learning a lesson so you don’t make the same mistake again, continuing on, and having fun – it’s your day on the mountain!

Like this:

I can’t remember who it was that taught me to do this, but it is another exercise that may be the missing step on your way to achieving your goals. Yet when it is explained, it makes so much sense (at least to me).Here are a few ‘options’ of resource lists that may help you reach your goals:

Skills/Knowledge: what do you already know… or know how to do that will help you achieve your goal?

People: who do you already know that you can use when you need help, support, information

Now that you’re thinking about what a resource list might be – here is the exercise:

Write your goal at the top of the page.

Without thinking too much – write down all the things you already KNOW that will help you get to your goal .
(for the extroverts out there – talk about this over lunch instead of staring at a blank page)

Now write down all the places you would go if what you know isn’t enough.

Plus all the people you would talk with to learn more.

Who are the people who will be supportive?

How about the people who will challenge you to be your best?

What else would help to have notes about later when you’re facing obstacles on your way to achieving your goal?

There you go – now you’ve created your own arsenal of resources to help you achieve your goal! All that you need to do now is take action… yes I mean right now, go do something.

Like this:

I think the number one reason people fail in goal achievement is that it is HARD. Yup, if you look at when people give up it tends to be when:

Something unexpected stands in the way of forward movement

They look at where they are vs. where they want to be AND it appears farther away than when they started

It’s more effort than they ever imagined

Instead of waiting until it gets to that point – here is a crazy idea. Think about what obstacles you are going to face WHEN YOU SET THE GOAL.

I know it sounds weird, but think about it this way for just a moment……

while you’re excited about the ideajazzed up about what you’ll get when you achieve itenthusiastic about the process of getting there

…… what if you used that positive energy and state of mind to creatively come up with ways around the obstacles you are going to face (because I don’t care who you are or what your goal is – you’re going to be facing obstacles along the way)?

As individuals we can probably identify off the top of our heads the top three things that we face when working toward a goal (it doesn’t matter what the goal is… I bet you can come up with a few obstacles right this second).

The worst time to try and use the creative problem solving part of our brains is once we’re frustrated. Especially if you’re someone who has banged their head against the wall a few hundred times before you’re willing to admit you’re stuck (you KNOW who you are!).

The best time to be really creative is when we’re excited! So work on those obstacles at the beginning, when the goal is new & sparkly. Not when the shine has worn off.

When we know where we started.
We know our goal.
Yet… from where we are today it feels like we’ve moved AWAY vs. toward where we want to go.

YECH – I hate that feeling, but instead of being stuck inside a labyrinth (no not the 1986 movie created by Jim Henson, starring David Bowie) of your own creation – take a deep breath and think it through by asking yourself:

What do I know now that I didn’t know when I started on this journey?

If I abandon my path – what is a different way to achieve my goal?

When I look at where I am RIGHT NOW, what is the FIRST small step I need to take to get forward momentum toward my goal?

Now take that step!

Which leads us to – what do we do when it’s HARD? I mean really, really, really, really hard.

When the puzzle pieces aren’t fitting together and it feels like a better idea to put it back in the box (or maybe burn it) most of us consider it – at least for a fleeting moment (ok I’ll admit it I did burn a puzzle once that really drove me crazy…. not my proudest moment but at the time it sure was fun watching it go up in flames).

Goals are like that as well, there is momentary joy in giving up the hardship and extraordinary effort it takes to move forward. That momentary joy is not long lasting, most of the time we replace it with disappointment in ourselves which is no fun at all.

The instant gratification of giving up is the reason I have accountability partners and a support system for myself to make sure I don’t take the easy way out. Let’s face it a goal worth achieving isn’t going to be a snap to accomplish; rather it will take loads of effort (many times a combination of emotional, mental, and physical effort).

Don’t wait until you’re in overwhelm to look for support – create this at the beginning as well. Make sure that you’ve built in people who will cheer you on, help you keep moving, and believe in your ability to get to the end result you are working for.

Join me, Lynn Hidy, TeleSales Specialist, Coach, & Trainer, here to take you from being good to fantastic in sales! on Sales Coaching over Coffee every Thursday at 1:00 eastern time on Amazing Women of Power internet radio network powered by Raven International!

Your first sip when you tune in will be our quote of the day, followed by Lynn’s off-kilter style to improve a target sales topic. It’s all about being able to take ACTION for improvement when you’re done, so we’ll give you a TeleSales Twist on the subject and final gulp with a book recommendation. Don’t be surprised if there is a special guest on to allow you to hear the topic from the sales expert who owns it.

Create a way to motivate yourself to keep moving forward – your own habit of celebration!

Join me for the 7 steps to create your own habit of celebration to help you increase your chances for continuous sales success. Along with my thoughts on stopping the activity… for activities sake!

January 19th – Interview with Craig Elias of Shift Selling

Craig Elias is the creator of Trigger Event Selling™, author of the Bronze Medal winner of the Top Sales Books of 2010 “SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS” and contributing author to the #1 Selling Book on both Amazon and The Wall Street Journal “Masters of Sales”.

His knowledge of Trigger Events has resulted in a 20 year track record as a top sales performer, winning a $1,000,000 prize in a billion dollar idea competition and coverage on NBC, The New York Times, The Wall Street Journal.

January 26th – Fast Track Your Prospecting

Are you looking for ways to decrease the time it takes to turn prospects into customers? This edition of our show is for you!

1st – is the idea from our first sip; to turn prospects into customers we need to build trust

2nd – what to talk about once we’re calling them (and it’s not your STUFF – product or service)

February 2nd – Interview w/Andrea Waltz of Go for No! on Increasing NOs to Increase Yeses

The word “NO” has the power to keep many salespeople and managers from reaching their goals. In fact, for many, the failure and rejection that comes from hearing “no” from clients and prospects often spells the difference between success and failure. But what if you and your team could make a simple but radical change in thought; achieving every quota and income goal by simply hearing NO more often?

Well, you can!

Andrea Waltz is owner of Courage Crafters, Inc. and the co-author of Go for No! Through her book “Go for No!” and speaking engagements, she – along with her co-author, makes it their mission to spread the “power of no” to sales teams in a wide variety of businesses and industries. Andrea is also the producer of a 98 minute personal development video documentary (Yes is the Destination, No is How You Get There) that featured top achievers including Jack Canfield, Bob Burg, “Rudy” Ruettiger, and many others. She has been published in Success Magazine and hundreds of other in print and online publications.

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