Retail Promotions & Activations

Dubai Gold & Jewellery Group takes an active lead in organizing large retail promotion campaigns that redefines the concept of winning while purchasing your favorite piece of jewellery. The Group has been associated with Department Tourism of Commerce Marketing (DTCM) to envisage and execute the most sought-after jewellery promotion campaigns over the years. Our city-wide promotion campaigns enable retailers to ensure lavish footfall into their stores and promises them heavy sale seasons. The Dubai Gold & Jewellery Group has been a Key sponsor of Dubai Shopping Festival since its inception. Over the years, DGJG has given away 900 kilos of gold as prizes during the mega gold and jewellery promotions. These massive promotions unite the gold and jewellery trade under one umbrella to offer the best to our customers from across the globe.

Participation in the retail jewellery campaign organized by Dubai Gold & Jewellery Group (on various season) is a key benefit offered by the Group to our member jewellers. The retail jeweler’s participation fee is waived off and the promotion is solely executed by the Group.

Milestones

Dubai Shopping Festival (DSF) celebrated its 20th anniversary this year. In order to commemorate this grand milestone, Dubai Gold and Jewellery Group manufactured the World’s Longest Handmade Gold Chain in association with 5 manufacturing companies (Siroya Jewellers, Malabar Gold & Diamonds, Sky Jewellery Emerald Jewellers DMCC and Joyalukkas). The chain is featured in the Guinness Book of Records with 5.52 Kilo meters and 256 kilo of weight. The chain is named as ‘Dubai celebration Chain’ and made available for purchase (in DGJG specially designed kiosks & all retail shops in Dubai) to the public during DSF 2015 campaign period. The chain was assembled & displayed in the RTA Gold Souq bus station (now closed) for 5 days for public view after the adjudication by the representatives of Guinness Book of Records.