Bianco gets a handle on business with TARGIT Decision Suite

Bianco Footwear, today part of the BESTSELLER group, has since its early beginning had a vision of creating an international brand inspired by art, culture, music and street art creating a ”sidewalk”- brand. Since it was founded, the corporation has expanded massively and is today one of the most successful franchises in Northern Europe, furthermore, Bianco Footwear now has an accessory line featuring bags, wallets, sunglasses and scarfs.

Using TARGIT to gain insightNow the time is right – Bianco Footwear wants a greater insight into the performance of each outlet. Partly because Bianco Footwear has a mixture of franchises and self-owned stores and partly because the competition on the shoe market is extremely intense.

We need to have an in-depth understanding of the performance of each outlet. Among other things we use TARGIT when making decisions about new products and collections. This is a great help for both procurement and our design teams as TARGIT makes it possible to make a qualified assessment of which products we should count on and how many styles we need to produce. The tools that TARGIT provide are completely crucial to us, says Stine Kristensen, Controller at Bianco Footwear.

Overall, Bianco is a very data-driven corporation. We are famous for being very ”controlled” and having a solid data foundation. We use TARGIT in virtually all functions which allows us to pay close attention to what we are selling and what we have in storage. We have developed a report that provides us with a continuously updated snapshot meaning that we are able to support each store and make sure they have the products they need, says Tina L. Hansen, Controller at Bianco Footwear.

Immediate answer to customersIt is Accobat, together with TARGIT, that helped design and implement the solution at Bianco. One of the most valuable insights, that’s a great help in the daily, is Bianco's in-depth insight into the company's product flow.

We regularly experience customers calling us wanting to know where they can find a particular style in a particular color and we have to be able to give them an answer. TARGIT helps us respond to customer enquiries faster and supports our ambition of providing a high level of customer service, says Tina L. Hansen.

Across Management, Operations and Design

Bianco Footwear is run on a foundation of knowledge and data which is consistently being monitored across procurement, production and sales. The use of TARGIT ranges from the figures that management use to run the corporation to the KPI’s and analysis that operations need in solving day-to-day tasks. Furthermore, TARGIT is used by the designers as it provides them with the ability to analyze each detail regarding materials, styles and colors.

Time-saverOne of the most important features is that TARGIT automatically provides Bianco with an overview of sales for each individual store. The solution even takes into account the opening hours of the stores thereby ensuring that their turnover from year to year is measured on a fair basis.

If this was not the case we would have to make a list of opening hours for each store manually – the solution saves us a whole lot of time says Stine Kristensen and elaborates:

The TARGIT solution has a range of automatic features and our entire collection is built around data which is extracted from the solution. We are able to monitor the performance of every single product down to which color is the most popular.

Furthermore, we are able to add to the solution should we discover a new opportunity or function. TARGIT has become a natural part of our everyday lives, says Stine Kristensen.

Bianco Footwear, today part of the BESTSELLER group, has since its early beginning had a vision of creating an international brand inspired by art, culture, music and street art creating a ”sidewalk”- brand. Since it was founded, the corporation has expanded massively and is today one of the most successful franchises in Northern Europe, furthermore, Bianco Footwear now has an accessory line featuring bags, wallets, sunglasses and scarfs.