Welltok Acquires Seattle-based Mobile Health Developer Mindbloom

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[Updated 3/20/14 11:35 am. See below.] Welltok, a Denver-based health IT startup, has bought Seattle-based Mindbloom for an undisclosed price in an all-cash deal, the company announced Thursday.

Welltok develops software that healthcare providers and insurers can use to encourage consumers to live healthy lives. [Sentence edited for clarity.] Mindbloom specialized in developing mobile healthcare apps like the Bloom and LifeGame apps for consumers, which is why it appealed to Welltok, Welltok CEO Jeff Margolis said in a statement.

Mindbloom will now develop features to be integrated into Welltok’s chief product, CafeWell. Welltok describes CafeWell as a platform able to host information for consumers to improve participation in wellness programs and compliance with treatment programs through online personalized sites with treatment plans, social networks, and gamification.

With Mindbloom’s team onboard, CafeWell will have more mobile features, the statement said.

Welltok will keep the 11-person Mindbloom team in Seattle, according to a representative. With the added staff, Welltok has about 125 employees.

Buying Mindbloom the latest in a series of noteworthy moves for Welltok, which last month announced it had raised a $22.1 million Series C round led by New Enterprise Associates. It also announced a partnership with IBM to develop new products using the IBM Watson supercomputer.

Welltok has been a darling of VCs, having closed an $18.7 million round in April 2013. All told, it has raised $48 million.