The color is Great! If you are looking for purple tape, then this is the tape for you. My favorite color is purple which is why I purchased this tape. I use colored tape like a sticker, I decorate Laptop Covers, planners, notebooks,The back of my iPhone, etc....

If you want to use this tape in place of the normal silver duct tape, I would really look closely at your project first. I only gave this purple tape 3 Stars because it's Thinner than regular Duct Tape, a lot thinner. I don't believe it would be able to stand up to the same jobs as the original. It's a pretty color, but it's not the same tape.

Scotch Brand Duct Tape, Violet Purple, as well as other colors, 1.88" x 20 Yards by Scotch-Brite are durable and fun to use to color code sections of shelves for books, notebooks, videos & DVD's by topic or subject matter, in the classroom or at home. Then, when the books, notebooks, videos & DVD's are also color coded with a thin strip of colored tape near the bottom edge, they can quickly be found, as well as returned to the proper location when finished using them. I've also used this strong tape to attractively cover and strengthen a small gift box.

I keep a stash of duct tape for decorating notebooks, clipboards, and even potted plant containers. I found this roll of purple on sale and one of the stores and snatched it up as the perfect compliment to several of the patterned duct tapes that I keep in stock. I realized I didn't have enough solid colors to offset the patterns that I had. I promptly used this violet purple tape with my purple owls tape to decorate a very boring clip board giving it new life. The purple goes with several of my patterns, so I'm sure to get a lot of use out of it.

I love decorating my outgoing mail and packages and this fits the bill. Better than the old boring grey tape, it does the job but adds a kick to an otherwise boring envelope. Especially good if you get it on sale like I did.