Acquisition, Engagement, Retention and Monetisation in App Development

Rohith Bhat, CEO and MD of Robosoft Technologies recently spoke about the various factors affecting the success of an app. In that context he spoke about the four critical aspects of app development: Acquisition, Engagement, Retention and Monetisation. He stressed on the need to focus on each aspect of app development as many newbie app developers face issues pertaining to app discovery, poor downloads and low monetisation when it comes to apps.