“The Lying Game” Consistently Hits Series Highs Each Week During the Month

January 2012 Prime Highlights:

Powered by its growing roster of hit original series, “Pretty Little Liars,” “Switched At Birth” and “The Lying Game” – the Top 3 scripted cable series of the month in Females 12-34 – and newcomer “Jane By Design,” ABC Family delivered its most-watched January in the network’s history in Women 18-34 (276,000), and surged by double-digit percentages year to year to deliver its 2nd-most-watched January ever in Women 18-49 (434,000).

ABC Family was the #2 cable network in Prime in Females 12-34 (468,000) and Female Teens (192,000), and ranked a strong #3 in Women 18-34.

Year to year, ABC Family grew by an impressive 17% in Women 18-34 (276,000 vs. 236,000), by 10% in Women 18-49 (434,000 vs. 394,000) and by 15% in Females 12-34 (468,000 vs. 408,000).

Newcomer “Jane by Design” was the #1 TV series on Tuesday at 9 o’clock during the monthin Female Teens (396,000/3.4 rating) and the #1 cable series in the hour in Females 12-34 (812,000/1.8 rating).

The premiere of “A Cinderella Story: Once Upon a Song” (1/22/12) ranked as the month’s #1 TV movie in Females 12-34 (1.0 million/2.2 rating), and the #2 TV movie in Viewers 12-34 (1.2 million/1.3 rating).

Source: Nielsen Media Research, US ratings, most current. January 12: 12/26/11-1/29/12; January 2011: 12/27/10-1/30/11. Series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating.