Press Release

Amazon Expands Agreement with PBS to Bring Even More Popular TV Shows to Prime Instant Video

Prime members now have access to even more episodes of NOVA, Masterpiece,
and documentaries from Ken Burns along with PBS KIDS programs such as Caillou,
Daniel Tiger’s Neighborhood and Wild Kratts

PBS KIDS programming available to customers with Kindle FreeTime
Unlimited

SEATTLE--(BUSINESS WIRE)--Jun. 26, 2013--
(NASDAQ:AMZN)—Amazon.com today announced an expanded multi-year
licensing agreement with PBS Distribution that will allow Amazon Prime
members to instantly stream, at no additional cost, past seasons of PBS
programs. Prime Instant Video will now have hundreds of additional
episodes of popular PBS programs including NOVA, Masterpiece
and Ken Burns documentaries along with even more great PBS KIDS shows
like Caillou, Arthur, Daniels Tiger’s Neighborhood, Dinosaur
Train and Wild Kratts.

All shows from PBS KIDS that are available on Prime Instant Video will
be available in Kindle FreeTime Unlimited, a service built just for kids
that gives them the freedom to explore all their favorite books, games,
educational apps, movies and TV shows, while providing parents with the
tools they need to manage their kids’ screen time.

In addition, Prime Instant Video is now the exclusive video subscription
home of the third season of Carnival/MASTERPIECE co-production Downton
Abbey, and as announced in January, Prime Instant Video will become
the exclusive video subscription home for all seasons of Downton Abbey
later this year.

“This deal is exciting for Prime members and particularly for those with
families—this new deal combined with the recently announced Viacom deal
brings some of the most popular kids programming to Prime Instant Video,
making it the perfect place for the whole family to catch up on all
their favorites,” said Brad Beale, Director of Digital Video Content
Acquisition for Amazon. “Not to mention, Downton Abbey is
continually one of the most watched shows of all time on Prime Instant
Video. Prime Instant Video will soon become the only video subscription
service to exclusively offer all seasons, current and future, of Downton
Abbey—something we know our customers will love.”

“PBS stations will always be the first place to see our premier
content,” said Jason Seiken, General Manager, PBS Digital. “Giving
viewers access to our library of past programs through digital platforms
like Prime Instant Video complements our broadcast service and is an
important part of our strategy to reach new audiences. By expanding our
relationship with Amazon we are giving PBS viewers additional ways to
enjoy their favorite programs on the go or in their home, whenever they
want—and providing them with even more reasons to tune into their local
PBS station.”

Prime Instant Video offers more than 41,000 movies and TV episodes for
Prime members to stream on Kindle Fire, Kindle Fire HD, iPad, iPhone,
iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other
connected TVs and devices—at no additional cost. Later this month, Prime
Instant Video will become the exclusive home to the highly anticipated
CBS summer series Under the Dome, with each episode added just
four days after initial broadcast. Also announced in early June was a
digital video subscription deal with Viacom bringing hundreds of top
kids shows like Dora the Explorer, Go Diego, Go!, and The
Backyardigans exclusively to Prime Instant Video. To sign up for
Amazon Prime, visit www.amazon.com/primeinstantvideo.

About Amazon Prime

Amazon Prime is the best bargain in the history of shopping. Prime is an
annual membership program for $79 a year that offers customers unlimited
Free Two-Day Shipping on millions of items including books, home and
garden products, electronics, video games, clothing, and much more.
Amazon Prime members also get access to unlimited instant streaming of
thousands of movies and TV shows and access to hundreds of thousands of
books to borrow for free, as frequently as a book a month, with no due
dates from a Kindle device. Customers who receive free Prime shipping
benefits through our Amazon Student or Amazon Mom programs can upgrade
to an annual paid membership to receive Amazon Prime’s digital benefits.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service
that offers Amazon customers the ability to rent, purchase or subscribe
to a huge catalog of videos. Customers can choose from more than 150,000
titles to purchase or rent—movies range from new releases to classic
favorites, and Amazon Instant Video offers major television shows,
entire seasons, or even day after air TV. Prime Instant Video is
Amazon’s video subscription offer—it includes more than 41,000 movies
and TV episodes selected from the full assortment available at Amazon
Instant Video.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.