Lorre White, “The Luxury Guru” defines luxury as a “quality of life”, not simply amassing quantity “ It is an enlightened approach to living”.. Private jets to Perfume, Yoga to Yachts, Exotic car to Candle, Watches to Wines ….Lorre is the expert on all things luxury! Reaching the UHNW, Luxury Influencer Lorre White's blog ranked #3 Globally for Luxury Blogs in 2015 Brand Passion Report for Global Luxury Brands by NetBase & #1 of the blogs that reach the wealthy customer.

* A Luxury Expert on TV, Radio & Web - CNN.MONEY, ABC, NBC. FOX NATIONAL, and in magazines globally
* Wrote a monthly column in Portugal's #1 rated Luxury Magazine DNLife w/ over 1.2 million subscribers
* Only internationally recognized Luxury Media Personality.
* Has an extensive social media reach. Owns THE LUXURY CHANNEL Video podcasts on iTunes & Zune
* An international luxury marketing consultant for elite brands and owner of White Light Consulting
* This blog is read by the Ultra High Net Worth and the luxury brands trying to reach that demographic
* Lorre White is highly networked and connected in the world of luxury
* Contributes to business & Luxury magazines globally.
* A member of Who's Who In America for contribution to the American Luxury Market & as a Luxury Personality.

Business

Warren Buffett and Lorre White in Omaha

Luxury

Lorre White is a member of several private invitatition only networks like A Small World, SQUA.RE, Total Prestige, Qube, eVelvet Rope, Diane Fey, LStyle, EuroCircle, Internations, Global Urbanities, Hampton undercover, and other.....

Luxury Marketing Advice

"If a luxury brand asks whether they should spend scarce funds on opening another store, launching a print advertising campaign, or investing in a great website and online advertising, the Internet wins every time as the fastest, cheapest, and most effective way to leverage a luxury brand in today's global marketplace".CEO Milton Pedraza, The Oct issue Wealth Report by the Luxury Index

Shopping

Lorre shopping at the foot of the Spanish Steps in Rome

Travel

Lorre on her way to a party in Monaco

About the Luxury Channel

The Luxury Channel video podcasts offers sponsors a sophisticated web media reach for elite brands to reach a wealthy demographic world wide by a respected luxury expert. This allows these brands to benefit from the most powerful and fastest growing media source, the web. Americans use the internet to shop twice as much as the average individual. People spend more time on the web then in front of the TV. A recent study done by The Luxury Institute found that Luxury consumers were disappointed in the weakness of luxury brands to meet their on line needs. Luxury brands were slow to enter fearing affiliation with the mass marketers and an inability to supply “the luxury experience”. The purpose of The Luxury Channel is to bring a luxury venue to the web where elite brands can have an appropriate environment to share their product knowledge and services in a sophisticated global reach. By all the brands sharing one venue it saves companies millions of dollars by having to establish their own channel from scratch and creating and producing content and paying to market their channel against all the other thousands of luxury brand’s channels. Any commercial agency can create a product video for a company, but with The Luxury Guru you get the video and a way to distribute it internationally.

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March 22, 2013

PPR To Change Its Name To Kering

With its transformation from a retail and home shopping company to an international luxury, sports and lifestyle organization nearly complete, French holding groupPPR said Friday that it will change its name and brand messaging to reflect its new identity.

On June 18, subject to board approval, the new name for the company will be Kering (pronounced Caring). The Paris-based company said the new name reflects its culture of “taking care of our brands, people, stakeholders and the environment.” The suffix “ing” expresses the idea of movement, reflecting the diverse history of the 50-year-old company, which began as a trader of timber and construction materials. The stem “ker,” meaning home in Breton, refers to its origins in the Brittany region of France.

Since 2005, PPR has been undergoing a transformation from a conglomerate focused on primarily European distribution activities, to an international group focused on the apparel and accessories business across two fast growing segments that it defines as “Luxury” and “Sport & Lifestyle.” In a few months, the new group expects to leave the distribution sector completely, after disposing of Fnac and the remainder of online fashion retailer Redcats.

Laurent Claquin, head of PPR Americas, said the change in the company’s identity is a natural step in the group’s transformation.

“We are marking a transition from a conglomerate to an integrated group,” he said. “We are in the business of fashion. We are also part of the same group (as) a way to signify how we do our business with our brands and customers.”

Claquin refused to comment on published reports that the company is in the final stages of acquiring luxury Italian jewelry brand, Pomellato. “It is not the subject of the day,” he said.

Accompanying the new name are new symbols for the company and an international branding strategy over multiple platforms that will emphasis the creativity of its brands. A new video, website and advertising campaign and supporting items are among the ways the company intends to promote its new image. Digital media will be a centerpiece of the campaign.

As part of the strategy, the company adopted a new symbol, the “untamed” owl, and even a company signature that reads: “empowering imagination.”

The owl is drawn from a single line, like a quick sketch, a doodle even, with outstretched wings and its face framed in a heart. This simple drawing expresses far reaching values, according to the company, from foresight, wisdom and intelligence to caring and respect.

Claquin emphasized that the new campaign is geared toward the B-2-B community and not the general public. “We don’t communicate through a general public,” he said. “We don’t want to be stronger than our brands but we do communicate to our target populations.”

Here's what they are saying...

"It is impossible to overdo luxury. Give us the luxuries of life, and we will dispense with its necessaries. Easy to say, hard to be able to do unless you know the Guru of Luxury, Lorre White. I have traveled to many countries with Lorre and she really knows luxury. When she is not around me, I always watching Lorre’s videos and I read Lorre’s blog to keep up on what is new in the luxury market."Princess Victoria London

"Lorre White is a great expert source for luxury knowledge and insights. She is also a great connector in the luxury industry."Milton Pedraza, CEO, Luxury Institute, LLC The Wealth Report

"Lorre's take on the Luxury market is refreshing and frankly very much needed. Her stance on luxury as a "quality of life" vs. gluttonous amassing of quantity couldn't possibly be a timelier message given the times we live in."Michael, eVelvet Rope media, owner

"Lorre is ground breaking and creative and brings a unique and much needed luxury reach to the web with her timely Luxury Channel on iTunes & her LuxGuru blog. Now anyone in the world can watch."Peter M. Deeb, Chairman, Hampton & Cie SA (Suisse)

"I love working with Lorre, as she is truly unique expert in her field. She has a vast experience of luxury market and a very impressive international network. She knows the best luxuries by living her life in luxury."Mervi Sippola, Luxury Consultant, Monaco

"I have been a client of Lorre and White Light Consulting about the US expansion plans for Flow, an endurance drink for golfers. I am always impressed with her marketing ideas, professionalism and amazing international contacts."Marko Sjoblom , Flow Owner, Finland/Monaco