Here’s the harsh truth about doing business online. If you want to succeed in today’s crowded and competitive internet you need to understand your customer inside out. What their goals are, motivations, their pain points and the words they use to describe those feelings. This means the words you use in your website can literally change your business by hundreds of thousands of dollars per year.

Whether you run a SaaS company, ecommerce shop or blog, you need to be increasing the conversion rate of your landing pages in order to grow your business.

To ensure the highest percentage of people visiting your landing pages convert (take your desired action: sign up, subscribe etc) you need to have a deep understanding of your customers and their behaviour.

In this article we are going to dig into how you can use exit intent technology to develop your customer understanding and improve your landing pages conversion rates.

The success or failure of most online business rests on one thing. Forms. Form conversions are the backbone of lead generation, app sign ups and ecommerce sales and therefore dictate revenue, growth and even survival. But most forms are boring and you and I really don’t enjoy filling them out. Therefore we need to use all our knowledge across user experience, conversion rate optimization and conversion copywriting to ensure we push visitors down the conversion funnel.