To rock Twitter, you need to focus on your area(s) of expertise and to actively build and engage with others who share the same interest(s). This takes time just as offline relationships do.

With over 11,500 followers, I’ve learned how Twitter works by using the platform and observing what works and what doesn’t. My investment of time and attention has yielded returns in the form of friendships and learning I couldn’t have gotten elsewhere.

People often ask why isn’t anyone listening to me on Twitter. The reality is that unless you’ve got a huge personal brand elsewhere because you’re a celebrity, politician or spokesperson for something important, no one’s waiting for your Tweets (including your mother). Therefore you need to build your Twitter following and get people to listen to you on Twitter. Here are fifteen recommendations to build your Twitter following.

Twitter is the quintessential social media vehicle. It allows one-to-many, one-to-one and many-to-many communications. That said, as a social media platform, Twitter is difficult. You can’t just jump in and figure it out by the seat of your pants. It requires learning the secret language, building your tribe, and being a committed participant. Whether you’re new to Twitter or have been active for a while, here are twelve tips to help you improve your interactions.

Before you jump on the Twitter bandwagon, realize that three tweets a day won’t cut it as a Twitter marketing strategy. A strong Twitter strategy requires on-going engagement and related human and financial resources to support your efforts and drive profitable results. Here are 10 Twitter tips that every company should consider.

Twitter chats are virtual meetings that consist of concurrent Twitter conversations at a designated time using a special hashtag (#) so participants can track the conversation. Focused on a specific topic, these meetings are open to anyone who wants to jump into the conversation. The goal of these chats is to exchange information and discuss topics of interest. Twitter chats showcase the many-to-many communications possibilities of social media platforms. Here are twelve steps to help you become a Twitter chat champion.