“There’s just so much I want to see and do here,” said Kenneth Cole, who outfitted all of Sundance’s volunteers again this year. By Saturday, the designer had already seen “Ethel,” a film that goes inside the life of Ethel Kennedy, and “The Invisible War,” a documentary about sexual assault in the U.S. military. (Cole’s wife served as an executive producer on the project).

Elsewhere on the scene, Timberland, the festival’s official footwear and outerwear sponsor, greeted celebrities and filmmakers at its cozy lounge inside Mary Jane’s, a popular shoe and apparel store.