Posts Filed Under wine blogging

The good news for wine lovers is that there’s a ton of wine-related content on the ‘global interwebs,’ much of it available for free (because content is a commodity now, people). The bad news is, not all of that content is reading that would appeal to a wider audience (wider than the friends and family of many of those writing the content, that is) – that’s not at all meant as a dig at the vast majority of wine blogs that act as personal journals chronicling passionate consumers’ journeys into the amazing world of wine; it’s just the truth in terms of how much of that content is presented and targeted (trust me, not too many people would want to read my personal journals… but the point is that a small group of people close to me might).

The better news is that, for those looking for the most surfable waves among the vast oceans of on-line wine content, the judges for the 2010 Born Digital Wine Awards have done a great job of vetting some superb individual pieces of that content for you. You can thank them later (I recommend flowers, because those people get a ton of wine already).

The Born Digital Awards program is brainchild of Gabriella and Ryan Opaz along with Robert McIntosh, who together have started building up an impressive set of wine-related media ventures in Europe. The idea was to build on the success of the Wine Blog Awards in highlighting outstanding wine-related websites, but with a Pulitzer-style twist: focusing on individual pieces of content (video and writing), and awarding actual cash to the winners. I don’t know anything about the judging process itself beyond what’s already been published at borndigitalwineawards.com, but I do know that the list of judges contains some pretty amazing wine writing talent.

WARNING: You may get tired of seeing Blake Gray’s and Alder Yarrow’s names in the list, as they’re each finalists for something like 900 of the categories (ok… two…). In all seriousness, those guys are friends of mine (as are several of the other finalists, actually) and I’m happy to see their stellar writing included in the list (and even happier to be included in any list with those guys).

And I mean that in the best possible way, which is to say that it’s not the same “holy crap!” that I exclaim when our recently-acquired rescue “dog” (dog is in quotes because he’s closer in size to a small horse) dumps on our carpet every other day.

No, this is the kind of “holy crap!” that’s shorthand for “OMG that is so f*cking AWESOME! A++++,” the kind of feeling the wiseguys in Goodfellas had when they thought that Tommy DeVito was getting made (now that I think about it, I really hope that this doesn’t actually turn out the same way as it did for Tommy…).

Anyway, my reaction, which carries my typical levels of subtlety (i.e., all the subtlety of an cheesy action flick in which someone drives an eighteen-wheeler full of nitro glycerin off of the Grand Canyon) is in response to the news that my friend (and one of the most insightful people that I’ve ever met), Jeff Lefevere, the voice behind GoodGrape.com, is now writing the wine column for the Forbes.com blog.

Another friend of mine (I like making friends), Steve Heimoff, blogged about this happening yesterday, and when commenting on Steve’s well-thought-out post it occurred to me that Jeff’s new stint stands as reminder of how powerful social media tools are when wielded by talented and powerful enough hands. They can land you at Forbes – not a bad neighborhood, people!

Jeff’s writing style is about as perfect a chocolate-meets-peanut-butter match for Forbes.com as anyone could reasonably hope, and while I’m sure he doesn’t need it, I’m offering up all of the support and positive-good-vibes I can muster for him in his new endeavor. I’m pretty sure the Forbes.com readership is gonna love him, and I’m looking forward to seeing where Jeff takes things from here – not just as a friend, but as a fan.

I remain, as ever, totally amazed at the gullibility generosity of those within the world of wine that they continue to ask me to take part in such wonderful events as the Symposium, and it’s my intention here to convince any of you who are budding wine writers to go to this shin-dig. Yes, it will cost you a few hundred bucks, but there exists no better event on offer with such concentrated wine and writing talent (excluding your truly, of course!) in the United States. It’s like wine writing crack, only more intense and very likely healthier for you, assuming you’re not actually taking crack while attending the Symposium. And while it may not actually be easy, all things considered it’s a hell of a lot easier than trying to garner such collective wine-writing wisdom and experience by your lonesome self!

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