As Jamaica, Queens continues to grow and evolve, opportunities to showcase the district’s local talents while also enhancing public spaces abound. To support this effort, the Greater Jamaica Development Corporation (GJDC) engaged Totem to create a unique public art and lighting installation for the busy 165th Street pedestrian mall.

“We wanted to develop a simple placemaking amenity that would marry captivating public art with a unique lighting activation to tell the story of the neighborhood and enliven the district at all hours. Totem’s groundbreaking design of the art wall and Jocelyn’s moving art piece has captured the essence of Jamaica, Queens and the revitalization this community is experiencing.” 

— Hope Knight, President + CEO, GJDC

Our design for a pop-up digital art wall elevates the common Jersey barrier to incorporate lighting and local art, effectively creating a roaming public art gallery that will feature a rotating line-up of artists, the first of which is Queens-based Jocelyn M. Goode of CultureCocoa ArtHouse.