I asked Troy Dean if he was doing this for the money. The answer will shock you.

In this episode, Matt Medeiros follows up with Troy Dean to discuss what he is doing with his business in 2018. They cover the online and education space. Matt and Troy talk about advanced education in the United States, online education, and online marketing. Troy is the founder of WPElevation and RockStar Empires.

Listen to the episode

I asked Troy Dean if he was doing this for the money. The answer will shock you.

Sticking around and trying out different price points has lead to the most success. (29:13)

There is not a fast track to success with acceptable margins just using memberships and videos. That is not easy. (31:05)

Prices are going up as the value is increasing and opportunities are presenting themselves to a larger audience. (33:48)

Staff and remote employees from the community are part of the daily business today. So the “why” is now the business direction, not Troy Dean. (37:56)

Strategic points for the business in 2018:

YouTube videos are a strong focus to drive marketing channels. Silence is Golden is an entertaining way show people how to do stuff with WordPress that is published weekly. (41:10)

Every fortnight there is a highly produced how-to video. The latest videos were about how to produce things with the Elementor page builder. The next how-to videos will be produced with other strong products in the WordPress space. (43:04)

Behind the scene videos which are raw and shot with a hand-held camera. (43:20)

Currently looking at YouTube adds to drive traffic to your channels. (44:01)

The next best thing to meeting in person is producing a video. (44:55)

Video is hard and most people won’t do it. (45:00)

Video seems to be very successful with one unique personality recording. (47:10)

YouTube is being used to show the authority of WPElevation in the WordPress space. (48:48)

What is next for Troy Dean?

Troy will continue with education and inspiration for small business where a person can be creative. (51:00)

Travel more with family. (51:55)

Troy has been asking the question what if exploring joy is just “it”? (52:00)

6 comments on “I asked Troy Dean if he was doing this for the money. The answer will shock you.”

Matt – Can you please replace the mp3 file with one that works? I also tried to download the episode through my podcast app and it’s a corrupted file. Based on the show notes (and Chris Badgett’s recommendation), I’d really like to listen to this episode.

Very strange. Looks like you might have an ad blocker or virus protection that’s blocking the player? I don’t see it happening on any of my Mac/Windows/Mobile devices. The feed is also playing on iTunes and my iOS app, Cast. The MP3 loads from the blubrry service, not my actual site, so another issue might be connecting to that network. Sorry about that!

I just clicked on this page again and something has changed. I can now see the player embed and the playback is working. I didn’t change anything on my end. Tech just loves to mess with us. Ha! Feel free to delete this comment thread now. Take care!