Create a wish list at ToysRUs.com (I just did one, so I could test this), and in about 3 minutes you will have a wish list and be able to claim your FREE photo book!! Offer is limited to 1 Photobook per email address. If for any reason the offer is not received, please contact 1-800-TOYSRUS. **8/13/11 updated: the free photobook email came to my inbox about 16 hours after my wish list creation**