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February 20, 2013 –Orad, the world leader in award-winning, real-time 3D graphics, video server, and media asset management solutions will be presenting its newest product line-up at the upcoming 2013 NAB Show in Las Vegas on April 8 – 11 (booth SL5709). Orad’s professionals will be on site to provide attendees with informative demonstrations and presentations of its on-air, studio, MAM, sports and video server solutions.

“This NAB, Orad will be demonstrating our wide variety of unique broadcasting solutions. Visitors to our booth will enjoy exciting interactive demos for the feel of endless possibilities Orad’s solutions can offer,” comments Avi Sharir, president and CEO of Orad.

NAB 2013 Line-up – What to See at the Orad BoothPress and attendees are invited to stop by the Orad booth (SL5709) to see Orad’s award-winning solutions.

• VJ: Orad’s VJ production server provides a tapeless workflow from ingest to playout. Ideal for news, live events, soaps, talk shows and other studio productions, VJ’s flexible design supports up to eight channels that can be arranged in different in/out configurations. VJ ingests feeds from a wide range of sources including satellite, VTRs, and cameras, and stores them as video clips. These clips are seamlessly exported to industry-standard Non Linear and Craft Editors, and once edited, the clips are imported back to VJ for immediate playout. VJ supports commonly used codecs for fast turnaround productions and post-production workflows, including Panasonic’s DVCPRO, DVCPRO-HD, Avid’s DNxHD, and major wrappers such as QuickTime and MXF.

• Blend: Blend is Orad’s file-based channel-in-a-box solution that provides HD/SD video playout coupled with 3D real-time graphics. Blend is a high-quality cost-effective solution that is set to address today’s broadcasting challenges. By providing a full solution for playout and branded graphics, Blend eliminates workflow complexity, making it ideal for MCRs, playout facilities and disaster recovery.

• MVP: Emmy® Award-winning MVP provides fast preparation of captivating sports highlight clips to better visualize critical plays, the flow of the game, and post-game analysis. New enhancement features include: virtual camera flights between two real cameras, erasing players from the field while the video is still running; viewing a play as it is drawn on the coach’s drawing board comparing the position and technique of individual athletes; drawing a specific player in color on top of a black and white background; breaking down a play into a sequence of frames to better analyze the players’ movements, and more.

• iFind: iFind is an easy-to-use, cost-effective and scalable browser-based management solution for all assets wherever and whatever they are – video, audio, graphics, etc. Powerful new configuration and workflow management modules put customers in control, making it easy to configure and manage users, metadata sets and workflows. Graphics management capabilities continue to be expanded with powerful integration with Maestro and newsroom systems, new work-order management features and the ability to manage the complex structures of graphic content during production.

• RadioTV: RadioTV is a complete solution that visualizes radio programming by broadcasting the radio talent, real-time 3D graphics and promos as a multi-camera production. RadioTV automated solution relies on unique audio detection software to identify the talent’s voice and determine which cameras should be on air. New for NAB is RadioTV’s clickable video, a unique feature that enables URL links to be embedded as hotspots inside the scene.

• Maestro: Maestro addresses all of broadcasters’ graphic needs for real-time, pre- and post-production environments. Maestro’s new features for NAB include: new graphics MAM system support, connection to social networks, integration to Quantel NLE, 3D transitions, support for MOS 2.8, videoEngine control, and SceneEdit2 to edit graphics during playout. Maestro offers a modular and scalable architecture and a flexible, easy and intuitive interface.

• Social TV 2nd screen: This NAB, Orad will be presenting a solution enabling viewers at home to watch a sports broadcast on their TV, get additional information that was not displayed on TV on their iPad, and with the Companion Application, interact with the broadcaster by sending feedback via his iPhone/iPad or Twitter and Facebook. The broadcaster can display the viewer’s feedback during the broadcast.

• Morpho: Morpho is a real-time 3D character generator that offers unparalleled creation and playout capabilities from a single user interface. Powerful 3D real-time graphics rendering, smart graphic design tools and flexible playout capabilities are all packed together, offering an efficient and easy workflow. Some of Morpho’s new features for NAB include: dual channel (PGM/PGM) option, 3D transitions, custom effect creation, support for object grouping inside pages, single character text effects, and connection to social networks.

• TD Control: Designed for technical directors/switcher operators, TD Control streamlines video box production workflows by consolidating video sources and graphics, delivering a single composited image to the switcher. The breakthrough TD Control technology provides tremendous flexibility, including the ability to switch, while on air, from six video sources to six completely different video sources with one click of a button. Users have access to an assortment of video box layouts as well as the ability to create their own video box layouts and store them as a preset for fast recall.

• Interact: Interact enables presenters to control graphical content directly on their touch screens, video walls and other input devices. The latest new feature includes interacting with live web content from within the interactive graphics. Its dedicated OradTouch application enables presenters to interact with the graphics using their iPad and control the content and flow of production while moving around the production space freely.

• ProSet: ProSet, Orad’s high-end virtual studio solution, provides a powerful dimension to any virtual studio production. ProSet can utilize any of Orad’s many tracking solutions, including its high-end Xync infrared tracking system with 360-degree of free camera movement. New for NAB are material shaders that can be used to define realistic surfaces for virtual studio set objects and can be used in many different styles of productions. The shaders are available in multiple material categories including: brick, ceramic, glass, metallic, mosaic, plastic, stone and wood, which offers a total of 100 different styles of material.

• PowerWall: PowerWall is a turnkey system for video walls based on Orad’s HDVG4 platform that provides up to 16k resolution output from a single four-rack unit system. Whether the productions are news, entertainment, sports or elections, Orad’s PowerWall can be integrated into the video wall production workflow easily.

Book A Private Press BriefingTo set up a press briefing with a member of Orad’s management team or a private product viewing, please contact Anya Oskolkova at anya@zazilmediagroup.com.

About OradOrad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic and video server solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at www.orad.tv.