IHOP Reveals The Mystery Of IHOb

Earlier this week, IHOP took to Twitter to announce they're officially changing their name to IHOb.

"One of the very first things we did was to gauge people's awareness of burgers at IHOP", chief marketing officer Brad Haley told AdAge.

And it doesn't stop there. This letter swap is a promotion to show off the 60-year-old chain's new line of burgers and to emphasize the lunch and dinner options available at the iconic breakfast spot.

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Cheeseburger, who also runs Worldwide Wrestling Dojo in Pennsylvania, responded: "A nice breakfast at IHOP is nearly a national pastime at this point". However, in its most recent press release, IHOP noted that "IHOb" is a slogan of IHOP and the name change is just "for the time being".

With this move, IHOP follows a recent trend of restaurant chains tapping into markets outside of their specialties. "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".

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