The first ingredient in the food is a named meat product, in meal form. It is the sole meat ingredient in the food.

The main grain in the food is brewers rice. This is a low quality grain and byproduct. Corn is a further low quality grain. It is a difficult to digest grain of limited value, and is commonly associated with allergy problems. Corn Gluten Meal is the dried residue from corn after the removal of the larger part of the starch and germ, and the separation of the bran by the process employed in the wet milling manufacture of corn starch or syrup, or by enzymatic treatment of the endosperm. In plain English, that bit of the corn leftover after most of the nutritious bits have been removed. Chicken fat is the fourth ingredient. We note that research at Purdue university has identified fat in the top four ingredients of dry food as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested.

Beet pulp is further filler and a controversial ingredient – it is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. Tomato pomace is further filler, as is cellulose. Cellulose is “purified, mechanically disintegrated cellulose prepared by processing alpha cellulose obtained as a pulp from fibrous plant materials”: otherwise known as sawdust.

The food contains 'vitamins and minerals' but no information is given about these.