Do you ever wonder why so many movies now have a number at the
end? Superman 3, Batman 5, Fast and Furious 1, 2, 3, 4...(we could go on.)
Anita Elberse, professor at Harvard Business School, certainly did. In her new
book, Blockbusters: Hit-making, Risk-taking, and the Big Business of
Entertainment, Elberse argues that, despite living in a world with more media
sources and entertainment options than ever, our tastes are converging on the
flashiest blockbuster hits and the biggest superstars.