It’s been exactly three years since I uploaded the original banana poster.

In 2014, I soon followed up with podcasts, radio appearances, press interviews, a T-shirt Store and twelve more fruit ingredient labels. I’ve done six more customised fruit ingredients labels for private clients. The images have since appeared in textbooks, corporate promotional material, YouTube videos, T-shirts, mugs and aprons.

Momentum built in 2015. Parodies emerged online, and a copycat image appeared in one Chemistry textbook. I started writing about chemophobia and consulting with experts on how to address the issue. In short, it’s very, very complicated, and has deep evolutionary origins. I set a goal to understand chemophobia and provide a roadmap to tackle it effectively.

In 2016, my voluminous OneNote scribblings turned into a book. I have a first draft saved on OneDrive (thank you for keeping it safe, Microsoft) and I’ll be proofreading it on an long-haul intercontinental flight for you later today.

My next book, tentatively titled “Fighting Chemophobia”, will be published in late 2017.

I promise that my book “Fighting Chemophobia” will contain the following:

Stories you can share on a first date;

Maths – but just a little;

Chemistry – but not too much;

A deep exploration of chemophobia’s roots;

Tangible solutions to chemophobia;

More stories. Lots of true stories.

This “Fighting Chemophobia” book is for:

Educated people who are interested in a fascinating, growing social phenomenon;

People who want to settle the ‘natural’ vs ‘artificial’ debate;

Chemistry people;

People who love reading.

To get your hands on a copy, subscribe to this blog for email updates. Just click ‘Follow’ somewhere on this page (its location depends on which device you’re using).

I promise that throughout 2017, you’ll receive teasers, snippets and discarded book fragments via this blog to get you excited.