Posts Tagged ‘denim’

The ground floor is marked by a large, gate-shaped led screen monitor that looks inserted into the retail space furnished with both contemporary elements and rustic-inspired props, such as steel fixtures paired with rugs, concrete flooring with wooden ceilings, and antique furniture, creating an atmosphere that’s both homey and modern.

The exterior design of Ginza Six draws inspiration from traditional Japanese noren curtains, while the interiors are meant to offer a rich cultural experience through a mix of Japanese contemporary art and scenes of nature. Cohën’s boutique, designed by Area-17, provides a minimalistic environment of classical elegance, where furniture and refined details enhance the display of the iconic luxury denim.

The iconic DENHAM scissor logo — a symbol of quality and craftsmanship — also appears throughout the interiors. Traditional tailors’ scissors have been repainted in high-gloss white and brass finishes, and bolted to the walls to act as hangers.

The open constructions we used can easily be turned, both horizontally and vertically, to be adapted to every store window’s size. They can also be taken apart completely, making it particularly easy to store them once they are no longer needed.

This is DENHAM’s eighth store in the Netherlands and reflects the brand’s commitment to expanding its presence across the country. It showcases DENHAM’s latest collections for men, women and kids, with a full offering of jeans that ranges from dark virgin denim to love-worn washes.

The capsule collection includes the brand’s “3D denim concept”, which is intended to challenge the conventions of denim design. The raw denim trousers, named Motac-X, feature stretch fabric panels in areas that the body needs to move and contortion, such as the knee and hip joints. “We have great stretch denim, but it’s something that’s standardised,”

The main idea in the store is the denim bar, where you meet a denim dealer – a dedicated jeans expert – who welcomes you with know-how and expertise. You meet the bar already when entering the store and the bar continues through the entire store.

UXUS and the Wrangler Project Team, were tasked with a challenge: how do you take an iconic American brand with an original cowboy heritage and translate this authenticity to the Asia Pacific tastes in a premium and accessible way?

The gloss beadboard ceilings and painted wood and marble cashwrap give a nod to the brand’s mercantile past while modern fixtures of natural oak, zinc, and antiqued brass sit on cerused white oak floors throughout the space.

The main purpose of this project DENIM PERSONA was to use recycled denim jeans and create art pieces from it. In creating this project I think it was very important that we kept the “raw” personality of denim jeans and applying it like a sculpture so there was no cutting, sewing or any use of fashion technical skills.

Featuring chunky plywood work benches, shelves and cork board display cases, the space had a workshop feel, where customers could consult with the in house tailors and customise their Levi’s jeans and jackets with patches, rips and trims.

Vintage brass-handled tailor’s scissors, a fixture of the brand’s retail aesthetic, have been hand-modified to create garment displays, and furniture pieces have been clad in reclaimed american measuring sticks, pieced into a bespoke marquetry pattern.

The style of the shop, inspired by the atmosphere of the office’s 30s, would like to give the impression of being in an archive of fashion, where accessories, handbags and footwear, are exposed in a kind of file, while the area for the denim is dominated by an imposing wooden shelf.

At the far end of the store, a wine cellar-inspired section presents Diesel’s coveted denim range. The design is eclectic, to say the least, pairing oriental rugs with polished concrete flooring and a ceiling covered in a contrasting light timber.