I did it like this:
"I turned to the pictographs representing “what I do at work”. It is a wide selection of different lecture and presentation related icons, as well as icons for creativity and new ideas. Also traveling and filming is included, as well as the business model canvas, representing one of many tools I am teaching. Having to choose pictographs is not easy as it forces us to really reflect what we do and stand for and what we also want to communicate to other people. I ended up with more pictographs than I had planned but I rather include too many than too few."