YouTube Video Reach Campaigns

Today, Google is launching Video Reach Campaigns—a simpler, more efficient way to advertise on YouTube.

Rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, now advertisers can upload multiple video creatives into a single campaign. From there, Google’s machine learning will automatically serve the most efficient combination of these formats.

Ford tested the video reach campaign and lowered costs by more than 20 per cent.