Wednesday, March 25, 2009

Google Tries to Get Smarter, More Useful - Digits - WSJ

More on Google’s quest for meaning

Google took a step toward cracking that nut Tuesday, releasing an upgrade to its technology that better understands associations and concepts related to search. The feature is based on technology called Orion that was developed by Ori Allon while he was a Ph.D. student in Australia. Google acquired it in 2006.

Mr. Allon, who now works at Google, said in an interview that the technology–which seeks to understand the context around a query–is a key part of Google’s effort to provide more useful and trustworthy results beyond matching keywords with Web pages. Eventually, Google wants to be able to provide trustworthy answers to questions like “What is good pain medication after eye surgery,” he said.