Digital Marketing Specialist

Marketing for KATC
Lafayette, Louisiana

posted on June 09, 2018

job posting:

Digital Marketing Specialist
KATC, a station of Cordillera Communications has an immediate opening for a Full Time Digital Marketing Specialist.
Duties include: Creation, execution and measurement of all digital marketing efforts related to and in support of Cordillera and KATC Digital, including setup, maintenance and optimization of digital marketing campaigns; utilizing appropriate analytical tools related to the online experience; and maintaining consistency of brand image, campaign goals, and message.
Candidates must have excellent written, analytical and oral communication skills, be very detail oriented with a knack for all things #trending.
Requirements: Strong knowledge of digital applications including but not limited to Microsoft Office Suite, Basecamp and Adobe Suite. The ability to prepare and present reports summarizing the effectiveness of digital marketing strategies and highlight areas of opportunity. Monitor information daily to assure that web content is accurate, compliant with guidelines, and timely. Assist departmental leadership in evaluating and overseeing special events and outreach projects. Serves as a liaison between the Organization, Sales Executives and Clients. Experience working with media traffic systems is a plus. Must be a self-motivated leader – able to initiate and drive programs independently (strategy through execution) as an early adopter of new tools and services, highly innovative. Must be able and willing to expand knowledge and experience in digital marketing, using SEM, SEO, Targeted Display, Google Analytics, Social Media and KATC Digital Product Offerings . Tolerance of a fast-paced work environment with the ability to easily pivot based on priority.
Candidates will be subject to a background check and drug screen.