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8,000+ Mitsubishi Outlander PHEV Sales In 3 Months

While the fortunes of Mitsubishi Motors might seem in doubt here in America, over in Europe the just-launched Mitsubishi Outlander PHEV has become something of an overnight success story. Since it went on sale in October of 2013, the Mitsubishi Outlander PHEV has moved over 8,000 units, with orders for another 11,000 still in the books.

Though Mitsubishi launched the Outlander PHEV in just a few select markets that includes the Netherlands, Sweden, Norway, and Switzerland, more than 12,000 people have signed up to drive the high-MPG SUV. With three driving modes and capable of the equivalent of 143 MPG, the Outlander PHEV also benefits from numerous tax incentives aimed at increasing the number of hybrid cars on the road.

8,009 of the 8,197 sales of the Mitsubishi Outlander PHEV have been in the Netherlands, though there are still thousands of pending orders still left to work through. With Mitsubishi hoping that hybrid and electric vehicles will account for as much as 20% of sales in the year 2020, the Japanese automaker is well on its way to meeting its own ambitious goals.

With a top safety rating and technology awards, incredible fuel economy, and room for the whole family, it could be the car that rekindles Mitsubishi’s US sales, if it ever actually goes on sale.

About the Author

Christopher DeMorro A writer and gearhead who loves all things automotive, from hybrids to HEMIs, Chris can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.

Some very generous tax incentives for company car drivers expired 31 December 2013 in The Netherlands. That’s why Mitsubishi sent their entire production to us to get them registered before the end of the year. Most cars were ordered with the provision that they would be registered before the end of the year. If not, no sale. So that was quite an incentive for Mitsubishi.

I believe it took Toyota 3 years to get 8,000 Priuses on the road here in The Netherlands. Plug-in hybrids are already much more popular than conventional hybrids have ever been.

The Outlander caused Volt/Ampera sales to plunge. It is 8000 euros cheaper, seats 3 in the rear and can pull a trailer or caravan. And people like big, monstrous cars. It’s a remnant of our primitive past when it was normal to make yourself as big as possible to impress others. Same behaviour as when my cat meets the neighbour’s.

http://zacharyshahan.com/ Zachary Shahan

Super interesting context.

Btw, hoping to make it over to the NL in a couple months. We’ll see. If so, the goal would be to drive a Tesla there. Will let you know if that plan comes through.

Freel

What does the Ampera sell for there? I am surprised the Outlander PHEV is 8000 euros cheaper.

SierraM363

A crossover with plenty of space for 5 people / groceries / pets

and also gets 143 mpg. Sign me up.

Jouni Valkonen

Mitsubishi Outlander is the only EV that I have seen in real life. Tells something about the Finnish EV markets so far. I believe that there is at least one Model S in my home town. Just arrived.

http://zacharyshahan.com/ Zachary Shahan

When did you see it? Are the Finnish big on big vehicles?

Jouni Valkonen

End of November in Helsinki. I think that it was rarity and one of the first Outlanders in Finland.

Wind Energy

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