Quebec City Sells The Naming Rights To Its Un-Built Hockey Arena To Media Giant Quebecor

The New York Giants and Jets must just be asking for too much
money for the naming rights to New Meadowlands Stadium, because
other teams are having no trouble selling their stadium naming
rights before the buildings have even been constructed.

Quebecor will contribute $63 million to the building cost if an
NHL team is locked up,and $33 million without one. Quebecor
will also pay the city $3 million annually over the course of the
25-year deal.

The new arena is expected to cost $400 million, and although
there are no definitive plans to put an NHL team in Quebec, the
Atlanta Thrashers, Phoenix Coyotes, and New York Islanders are
all candidates to move.