Event Information

Date and Time

Location

Refund Policy

No Refunds

Event description

Description

Boost your business. Magnify your Mission. Catapult your career!

Entrepreneurs, Professionals and Non-Profits have a treasure trove of stories that can, when used effectively, dramatically increase engagement with customers, investors, employees and other stakeholders.

"I worked with a female entrepreneur whose business literally changes lives. But she, like a lot of us, was caught up in doing the work, not taking time to get her story out there. She was undervaluing her services, and spending so much time just trying to maintain the business, that growth seemed like a far-off dream. After tapping into her primary aim and vision for the change she wanted to make in the world, her passion began to shine in the stories she told on social media, and clients began to approach her" - Brett Cowell.

This seminar is for pragmatists, those professionals, entrepreneurs and non-profits who want hands-on practice in crafting stories that they can immediately begin to use on their websites, in presentations and on social media, to influence customers, supporters and other stakeholders.

"Storytelling is the most powerful way to put ideas into the world today." - Robert McKee

You'll learn the 3D approach to storytelling (Develop, Distill and Deliver) that lets you think through written, picture, audio and video stories that reach, as Randy Olson states, the "head, heart, gut and groin" of the audience, and create lasting empathy, and enduring emotional appeal.

"The stories we tell literally make the world. If you want to change the world, you need to change your story." - Michael Margolis

We'll cover the five basic stories that every leader or organization should have: 1) Origin Story, 2) Impact Story, 3) Vision Story, 4) Product/Service Story and 5) What we did/generic story form. You will get to harvest your unique story elements and anecdotes, and practice combining them, refining them, and pitching to fellow classmates.

The theoretical component of the material incorporates leading practices in business communication, alongside storytelling techniques from Improv Comedy, Documentary Filmmaking, and Hollywood, including the work of Joseph Campbell (Hero's Journey, The Power of Myth), credited by George Lucas as an influence in creating Star Wars.

The course is presented by Brett Cowell, a long-time international management consultant, turned creative entrepreneur. In his consulting career, Brett presented on strategy, market and operational topics to global organizations including Procter & Gamble, Unilever and Diageo. As a creative entrepreneur, Brett published The Good Life Book, hosted the Total Life Complete podcast, produced and directed video including TLC TV and b-side and has taught and coached creativity for individuals and groups.

This course is a pre-release edition of a new course launching nationwide in 2019, at a highly discounted price! Get in quick as places are limited to 8 people!