Digitizing Brick & Mortar

Digitizing Planet Earth

A LITTLE ABOUT US

Trakomatic enables businesses and organizations to discover the ways people interact in a physical environment using video and sensor technology. We capture profile and behavior data and transform it into actionable insights that drives optimization and improvement of your core business processes.

SOLUTIONS

Retailers, mall operators, airports, train stations, expos, entertainment venues, hospitality, tourism, education, and a range of government/public services and institutions can use our solutions for improving processes and core business KPIs such as:

Layout, facilities or store optimization

Quantifying impact from marketing campaigns

Benchmarking locations and campaigns

Resource allocation and staff placement

Crowd analysis and management

Predictive analysis to optimize POS sales

Analysis of Online-2-Offline (O2O) behavior

Optimizing path to purchase and conversions

In-store product positioning and placement

Inventory management to minimize product loss

Our wide range of solutions provide businesses and organizations with the following real-time insights:

ManpowerEfficiency &Optimization

INDUSTRY EXPERTISE

We're experienced in delivering solutions across the following verticals.

Retail Outlets

Shopping Malls

Brands

Auto & Dealerships

Telco

Technology Companies

Airports & Train Stations

Housing

Banking & Finance

Government Institutions

Retail Outlets

Airports & Train Stations

Brands & Consumer Packaged Goods (CPG) Companies

Telco Companies

Technology Companies

Banks & Financial Institutions

Government Housing & Private Developments

Shopping Malls

Courts, Libraries & Other Government Institutions

TECHNOLOGY

Trakomatic’s patent pending technology is based on advanced video analytics, facial recognition and intelligent sensors. Our platform is sensor-agnostic, therefore able to plug-and-play with existing cameras or sensors that the majority of stores are equipped with globally. We are focused on delivering cost-effective solutions with an optimal number of sensors to provide maximum coverage and subsequently deeper location and people insights.

ADVANCED ALGORITHMS & FILTERING

Our video analytics solutions allow you to eliminate in-store personnel, including staff or sales associates and other uniformed individuals. By applying advanced visual algorithms, we help lift the accuracy and quality of your visitor metrics.

3RD PARTY DATA & METRICS

Our platform allows you to easily incorporate third party data sets to augment your Trakomatic dashboard. For instance, connect your visitor demographics with Point of Sale (POS) or connect your footfall traffic to weather forecast data to predict sales.

API INTEGRATION

Rapidly integrate your existing data sources with our APIs to deliver breakthrough insights to your clients in any industry. We have experience working with multiple systems integrators and consultants from across industries.

DATA, METRICS & INSIGHTS MADE EASY

Trakomatic’s online platform provides businesses with the ability to view visitor and customer metrics in our customizable and real-time dashboard. Our platform is delivers real-time notifications on any metrics, such as VIP revisits or footfall impact from weather forecasts.

PRIVACY

We capture and process video footage on-device while only the metrics are sent to the server.No video footage or images are stored on our devices or on our services. We do not link any of our shopper / visitor’s data to specific identities. We are fully compliant with laws and regulations such as the Personal Data Protection Act (PDPA) in Singapore.

API INTEGRATION

Rapidly integrate your existing data sources with our APIs to deliver breakthrough insights to your clients in any industry. We have experience working with multiple systems integrators and consultants from across industries. Get in touch with us today and unlock insights about your business and customers.

STATS

3 years in operation

Our templates are updated regularly so they don't break.

+600 connected sensors

We update dependencies to keep things fresh.

+100 sites

+11 countries

visitors analyzed

visitors analyzed

MEDIA & AWARDS

Check out more by clicking on the media coverage and awards below.

PARTNERS & CLIENTS

A few of our key partners and happy clients.

MENTIONS

"It's just one of the ways
businesses can see how
well their market initiatives
are" - Channel News Asia

".. the company has
recevied many enquires
& successfully deployed
its systems for some
government agencies"
-iDA Singapore