PARIS – In the two years since it won the International Pickup Award 2016, more than 50,000 of the all-new Navara have been sold. Over the same period the Navara’s share of the highly competitive one-ton pickup segment has also increased significantly, rising from 11% in 2015 to 17% in 2017 YTD. That’s despite several new high-profile competitors.

Success has come right across Western Europe. In 2017 YTD (up to and including September), the Navara is the best-selling Asian pickup in the three key markets of UK, Germany and Sweden. Furthermore, with demand in those countries focused primarily on performance and premium features, the Navara’s popularity with business and leisure customers is the perfect illustration of its “tough and smart” position in the sector.

“We were so honored to accept the International Pickup Award for 2016,” said Christophe Longo, general manager, LCV Marketing & Product Planning, Nissan Europe. “Jurors clearly recognized the Navara’s exceptional blend of tough performance and smart technology put it at the top of the class, and customers across Europe have agreed with them.”