Toronto’s TVphoon has officially launched its Windows 8 app to help users to click less and watch more Internet TV. The company makes it easy for people to watch the best video content on the web in TV format. TVphoon emulates a true TV-like experience, allowing users to passively watch top rated user-generated and professional videos without having to search for the next video.

The app eliminates the hassle of having to constantly search for and create playlists of top rated content of a particular genre. Instead, users can simply select one of 50+ channels, and sit back, relax, and watch constantly updated new and cool videos from some of the best and most popular publishers on the web. Users discover entertaining viral content, news, emerging musicians, tech, food, do-it-yourself tips, short films and more. “TVphoon saves me time by only featuring video content that I actually want to watch. It’s a great concept”, said Jeremy Campbell, Founder and President of Spidvid.

The product features a clean and intuitive interface that allows users to begin watching videos instantaneously with no downloading required or dozens of links to sift through. “Another user contacted us saying she loves how she can find new, emerging music artists while she works from home. We are very excited to see people really enjoying our product”, says the Founder, Yen Hsiao.

TVphoon’s TV emulation technology simulates a real television experience by automatically progressing the playback of all channels simultaneously, and like a DVR users can pause or replay the video they didn’t finish. For instance, imagine that you are watching a gaming channel but decide to switch to a food channel. After five minutes you switch back to the original gaming channel. The gaming channel will now be five minutes further ahead in its playback than where it was when you originally switched. Even still, you have the ability to browse backward (or forward) in any channel’s video queue to ensure that nothing was missed.

Best of all are the coming features. Soon users will be able to create their own TV channels and to share them with others through popular social media applications like Facebook and Twitter. They will also be able to easily subscribe to YouTube publishers as they discover new favourites.