Because the paper’s owners don’t think they need to answer to the media, official information about the changes isn’t easy to come by. (The Gazette is waiting to hear from them.) But here’s what we know from the information those departing staff have:

The editorial staff has been canned. All the people in the picture above, as well as “nearly all” of the paper’s freelancers, have been told their services are no longer required

Some freelancers have remained and others are being added at reduced rates

It all adds up to a giant effort to cut costs for editorial content far beyond what anyone would consider reasonable. Hour’s owners are gambling that people are so desperate for bylines they’ll accept being paid next to nothing, and that there are advertisers so clueless they’ll buy space in a paper nobody wants to read anymore.

It’s a gamble that I’m going to go ahead and predict won’t work. It might take six months, or a year, or longer, but either the slow descent into oblivion will continue as more and more costs are cut or Voir will finally throw in the towel and give up on Hour altogether.

They might as well just put it out of its misery. Despite the best efforts of its tiny staff, Hour has been on death’s door for years.

Hour of commiseration

Former and now-former Hour staff are talking about their beloved newspaper like people talk about departed friends at a funeral. Through a private Facebook support group, they’re sharing stories and photos from their days at the paper, many from more than a decade ago. They’ve even planned a wake for Saturday night.

Congratulations, Mirror

The race for anglo alt-weeklies was long ago won by Mirror. The tipping point for me was when Hour dropped sex columnist Josey Vogels (who’s nationally syndicated now, but got her start at Hour), and though they briefly tried a replacement columnist, the sex content disappeared when she left too.

As Hour started shedding regular features, Mirror added them. Readers and advertisers chose sides, and the difference between the two started to become more apparent.

It’s not the fault of those people in the photo above. They tried their best to keep the ship afloat. But they had no time and no budget to experiment or do anything beyond going through the motions.

How much management is to blame is also up to interpretation. If the market couldn’t support two francophone alt-weeklies, it’s hard to argue it could support to anglo ones. On the French side, it was Voir that won the war with Quebecor’s Ici. On the English side, Quebecor’s Mirror beat Voir’s Hour. In both cases it was the older paper that came out alive in the end.

Hour vs. Mirror: A quantitative comparison

When I first heard about the problems at Hour in January, I picked up a copy of the paper. I admit it had been a while since I stopped to pick up either of Montreal’s alt-weeklies. I was stunned by how thin it was. I knew Hour was thinner than Mirror, but it hadn’t hit me how much.

I looked inside to find very little. I started counting what was inside so I could get a sense of scale.

The numbers below are taken by comparing the Jan. 20, 2011 issues of Hour and Mirror, which came out just before Hour staff were informed they were losing their jobs.

Here’s how the numbers add up:

Hour

Mirror

Mirror/Hour

Age

18 years (1993)

26 years (1985)

144%

Pages

12

48

400%

Size per page (inches)

11×15

11×13.5

90%

Total area (square inches)

1980

7128

360%

Display ads (movies)

4

6

150%

Display ads (other) (*1)

12

43

358%

Classified ads

108

171 (*2)

158%

Articles (*3)

8

42

525%

Aritlces: Music

3

4

133%

Articles: Film

2

6

300%

Articles: Theatre/dance

1

3

300%

Articles: Other art

1

2

200%

Articles: Books

0

1

Inf.

Articles: Food

1

1

100%

Music reviews

3

12 (*4)

400%

Cartoons

1

2

200%

Columnists

0 (*5)

7

Inf.

Other features
(horoscope, puzzles)

0

2 (*6)

Inf.

Contributors

4

35

875%

Editorial staff (*7)

6

7

117%

*1 Does not include house ads, filler ads and contest ads.

*2 About 2/3 of The Mirror’s classified ads are for “adult services”, which all but disappeared from Hour.

*3 The definition of “article” is up for some debate. I’ve included columnists but excluded some items too small for a byline.

*4 Does not include a handful of “mini reviews”

*5 Jamie O’Meara and Richard Burnett were columnists up until the end, but their columns did not appear in the issue studied here.

*6 Mirror has a Sudoku puzzle and a horoscope.

*7 This is based on the number credited, not the number employed. Hour, for example, had only two full-time staff.

Thank you … Richard Martineau?

UPDATE: The following was posted by former Hour editor Martin Siberok. It’s reposted here with permission:

How it all started

I remember getting a call in October 1992 from Richard Martineau, the editor-in-chief of Voir, asking me if I wanted to have lunch with him and his boss, Voir publisher Pierre Paquet.

At the time, I was at The Mirror, which was being helmed by my former “editorial board” colleagues, Eyal Kattan and Catherine Salisbury.

I agreed and we arranged to meet at L’Express on St-Denis for lunch. Our conversation was light and entertaining as Richard and I caught up, while Pierre and I spoke about our degree of separation, namely his Stanislas school buddy Ivan Doroschuk (Man Without Hat). Pierre had been part of the early Hats along with Dave Hill and Jeremie Arrobas.

Towards the end of our two-hour luncheon, Pierre asked me whether I knew why I had been invited to this meeting. I answered that I thought Richard had phoned to discuss a possible Voir-Mirror bowling night. Then Pierre popped the question, what did I think about starting a new English-language weekly and would I be interested in working for if?

I told him it was an exciting proposition and played coy, but I knew it was an offer I wouldn’t be able to refuse. Starting up a new English-language publication in Montreal was a dream. I had already been involved in setting up the Mirror and now this.

Pierre explained he had approached the Mirror’s publishers about selling, but their price was too high. So he had decided to start his own publication and take on the Mirror.

Over the next two months, Pierre and I had a few more clandestine meetings until I finally jumped on board. On December 31, I went to the Mirror offices and cleared out my desk. I told Catherine I was leaving the paper and would be heading up a new publication to be launched in the new year.

Luckily I wasn’t alone. My friend Lubin Bisson, the Mirror’s former distribution manager, was also on board. And then after several phone calls I persuaded Peter Wheeland to quit his job as editor of the Nuns’ Island paper and join us on a journey into the unknown.

Five weeks later, on February 4, 1993, the first issue of Hour hit the streets.

I would to thank everyone who contributed to Hour – over the years – because of you the paper had a run of 18 illustrious years.

As you noted, Hour hasn’t been much of a paper for quite some time (no knock on the recent editors — I doubt they were given much to work with), but it did have its moments over the years, playing an important role in the careers of fine writers like Joe Fiorito and Carl Wilson. RIP. Somehow I don’t think that whatever is coming next will be an improvement.

I was a long time Hour contributor, though I stopped writing my column months before the paper’s owner decided to fire the staff. For the record, I believe it’s inaccurate to count the editorial staff at 6 people. To my knowledge, Hour had two full time editorial staffers, two part-timers and a very part-time copy editor prior to the changes.

As for what Kevin has said in his comments, my understanding is that some people were invited to stay if they accepted the low base pay rate offered to new writers. Which meant a pay cut from an already low rate. So when he writes that “The rates for new freelancers are more or less the same as they’ve been for years now,” he is correct. (I also love the fact that he volunteers the information that new writers have not be given a raise in a long time…) What he doesn’t say is that everyone is being paid the starting rate. And that includes the people in the picture who were offered to stay. Not much of an offer, really. Which I think was pretty much the idea.

It’s an owner’s right to decide what to do with his property, be it a newspaper or something else. I’ll be watching what happens with Hour with interest. But it doesn’t sit well with me when there are attempts to make it seem as if the folks at Hour had a choice in the matter. They were either fired or given a laughable offer to stay. Same thing, basically.

What the hell happened to Jamie O’Meara? I don’t remember him being that bloated.
I think one of the turning points in the Mirror/Hour battle was when Alaistair Sutherland became editor-in-chief. Annarosa Sabbatini was editor before him and, god bless her, although her heart was in the right place, she really couldn’t manage the writers and the then-recent takeover by Quebecor*. Writers rolled right over her, and wrote pretty much whatever they wanted. Consequently, the quality suffered.
When Sutherland came in, he turned the paper into what was about as risqué and fuck-you as you could get at the time. Anything that appeared as an article in the paper had to be defended by the writer (there was *no* sucking up to be had), and freelancers had to prove their wile. Otherwise, they went to write for the Hour.
There was one time in particular that’s still fresh in my mind over a decade later: the BOG of Quebecor came in to discuss with Sutherland how they wanted to restructure the editorial board. Al pretty much told them all, including Pierre-Karl Peladeau, to go fuck themselves and that no one was going to tell his staff what to do. It set the tone for the following years, knowing that Sutherland was going to have their back.

*Funny how everyone talks about Quebecor owning Mirror, yet no one says a peep about Transcontinental owning Hour.

What a classy comment, anonymous. Insult a guy’s appearance and then proceed to say that writers went to Hour if they couldn’t cut it at Mirror. I can think of many examples of writers who were turned away or let go by Hour and ended up writing for the Mirror. It goes both ways and I think that’s because, as much as the papers had similarities, they were in fact different. So different writers belonged at different places. That’s one of the sad things about this: losing a true rivalry that made both papers better and gave Montrealers a real choice.

The Mirror did not defeat the Hour because the Hour had already beaten its equivalent, Ici Magazine long ago. (Voir launched the Hour to beat the Mirror and the Mirror responded with Ici). The demise of the Hour has been foretold for at least 10 years. It has been reeking of death almost since the start I’m only sad that it didn’t happen sooner so the very decent guys who hung in there could get on with their lives and embarked on real careers. That the Mirror is only 48 pages is something of a sad surprise. I haven’t seen it in a very long time, nor even visited their web site, their writers must be about 55 years old now.

HOUR started out fine but really deteriorated. I found I was able to read it in about 3 minutes. I won’t miss it all that much but it would be great if someone else would come up with something like it or better and with better writers.

In the last decade, I’ve only ever been compelled to pick up copies of Hour (or the Mirror) when I needed something with which to pack dishes before moving house.

Physical newspapers are dying. Get over it and go online.

Hanging on to this quaint model of delivering a paper product to people once a week (or more) will look incredibly silly to our descendants in a century’s time. With all of our electronic communications capabilities, they’ll have to wonder why we bothered doing so for as long.

Just look at what a shadow of its former self the Gazette has become; More ads, more wire stories, more nationally syndicated columns, ever-decreasing copy-editing quality, fewer local features (with inexcusably weak writing), etc.

What was the beginning of the end for Hour and maybe the declining popularity of Mirror is when they stop giving away movie pass and started contest on the websites.

I knew a lot of peoples who would go out every thursday back in the day just to know what getaway was happening. Then, the internet cames along and the giveaway just stop and they lost a big section of fans they would pick up the newspaper and they won’t anymore because they can find out about the contests throught the website.

Hour properly suffered the most from this and it’S to bad because it was a pretty good paper back in the day.