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Description

This Christmas, Church End Brewery has created Reinbeer ale. It’s a real ale with a festive twist, so our campaign features real ale drinkers with a festive twist – as we catch them in front of some impressive pairs of antlers.

Print advertisement created by Rees Bradley Hepburn, United Kingdom for Church End, within the category: Alcoholic Drinks.

Concepts ok but the finished item looks bitty. The reinbeer logo shold be down the bottom so that the antlers are the main focus......and the shadows behind the antlers look photoshopped............characters are nice

What exactly makes this beer festive? Cinnamon? Gingerbread? Since a reader would never see the strategy statement we've been provided, are they going to take away that these guys are real ale drinkers (whatever that means) with a festive twist? Or are they going to see the word Reinbeer, look at the antlers and giggle at the lame pun and go about their lives?

the red nose makes them only look like alcoholics. their facial expression and their poor looks absolutely don't help to overcome this problem.

those ads are laking any message whatsoever. no headline, no nothing. no explanation why this is a new beer and why it's so special.
if i was the client i'll kick some ass: the way this is presented no one is going to find out about the effort i did to create a new beer especially for christmas.