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Tuesday, 5 November 2013

Should I Sell My Books Through Google Play and Google Books?

Google has revamped their old Google Books Partner
program to enable self published writers to upload their books onto their
platform in both Google Books and Google Play. After uploading my books on Google’s
digital platform, have found some pros and cons on using Google Books Partners
for selling my books.

The Difference Between Google Play and Google Books

Google play is basically a digital platform comprising
a choice of uploads centered upon hobbies and leisure for Android-powered
handsets and computers. Similar to its former Android Market, forms of
entertainment include apps (games and gadgets), ebooks, movies/TV, music and
magazines. Google Play is a unified shop where customers may upload various
modes of entertainment from one store.

Selling Books on Google

Google Books, formerly known as ‘Google Print’ has
been around longer than Google Play. As well as commercially available books, this
program comprises scanned images of books that are out of print or no longer
commercially available. Google Books can be viewed on most computers as well as
Androids.

How to Use Google Play Books Partner Center

I have written a separate article offering guidance on
how to upload ebooks onto the Google Partner Program. Personally I have found
the dashboard tricky. For instance, if something is amiss, the dashboard will
simply say that action is needed or not live without informing on the problem. Some
guesswork is often required. You will also need quite a lot of information handy
on your books for filling in each field.

Creating an Epub File for Google

Uploading books onto KDP Amazon and Smashwords is easy
compared to Google Play-Books. For one thing, you have to upload an Epub, not a
Word document or a zip file for conversion. This means uploading software onto
your computer. I used Callibre, which is good for converting most file formats.
I also found necessary the upload of another program called Adobe Digital
Editions which will display how your book will look when read by digital
ereaders.

Selling Your Books on Google Play

Despite looking extensively, I could not determine the
book royalties the author will earn from the Google Play Books Program FAQ, but
the figure 52% has been reported from other writers who have sold books through
Google Books/Play. Not an attractive figure when compared to Amazon (70%) or
Smashwords (between 60 – 85%).

Another problem to be aware of is pricing your
book. A higher price may have to be set in order to earn the same royalties as
the other ebook platforms offer. Google also discounts book to around
three-quarters of the list price set, which could be ‘price matched’ by Amazon.
To avoid this, add a quarter of the price wished for to the list price field.
In my case, I wanted one of my ebooks to sell for $5. I would therefore put it
up for around $6 within the book dashboard. All these factors do not bode too
well for the writer trying to make sales from ebooks.

How to Make Google Books Work for the Writer

Reports indicate that sales are not that good on
Google Books/Play, but may not remain this way for long. Google Play is a big
presence and self published writer may ignore it at their peril. Uploading your
books onto Google Play Books mean your books become more visible and easier to
find by Google searches. Being more visible means more sales could be generated
in the long run. Google Books/Play also offers an additional sales channel.

Writer’s Guide to Gbook Marketing

Enrolling for the Google Book Partner program has its
drawbacks and advantages. Creating an Epub and completing the book dashboard is
not straightforward. The royalties aren't as good as other epublishers, and Google
will discount your books without notice. Bear these factors in mind when pricing
your book. Having said this, the Google Play/Books partner is a big presence on
the Net and could be used to make your books more visible.

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