Bank of Ireland

BOI Student

Bank of Ireland

Bank of Ireland have a strong offering to students when they sign-up for new accounts. For this campaign we had the added advantage of offering students an an additional 20% off a range of partner brands when the BOI Student Visa Debit card was used. This proved to be an incredibly successful campaign with a substantial increase in uptake among the student audience. The campaign ran across print, outdoor, digital and radio.