Privacy Policy

Lattice Privacy Policy

Last Updated: August 08, 2019

This Privacy Policy informs and describes the way Lattice Semiconductor Corporation ("Lattice") collects, uses, and discloses your personal data that we collect when you visit our web site, request information about our products or services, place an order with us, interact with customer support, or otherwise interact with us.

I. Collection of Information

A. Information we collect directly from you

We collect information that you provide directly to us. For example, we collect basic log information when you use our web site, such as the type of browser you use, access times, pages viewed, your IP address, and the referring link through which you accessed our web site. In addition, in order to perform certain functions on this web site, such as access certain documents, download software, or request technical support, you must first complete the registration form and select a user name (your email address) and a password. During registration you are also required to provide contact information (such as name and business telephone number). If you choose not to provide the requested information, then you will not be able to perform these various functions. Equally, you should not provide this information if you disagree with the terms of this Privacy Policy.

We may also collect information directly from you when you provide your information to us at trade shows, call us on the phone, send us an email, communicate with us via third-party social media sites, request customer support, apply for a job with us, or otherwise communicate with us. We may use cookies, web beacons, and other similar tracking technology.

B. Information we collect automatically

We automatically collect certain information about you when you access our Web site or otherwise communicate with us, including:

Log Information: We collect information about your use of our web site, such as the type of browser you use, access times, pages viewed, your IP address and the referring link through which you accessed our web site.

Information Collected by Cookies and Similar Tracking Technologies: We use cookies, web beacons (also known as "tracking pixels") and similar tracking technologies to collect information about you when you interact with our web site or emails. For more information about how we use cookies, please see the Cookie Policy.

II. Use of Information

When you register, you can opt-in to receive email communications from Lattice. If you opt-in, we will send you information on new product launches, updated software, live seminars in your locality and other general information relating to the Lattice's business. You may also select individual areas of interest relating to Lattice’s business about which you would like to remain informed (via "web content updates" that let you know when the web site has been updated). If you sign up for "web content updates," you will be notified of new content added to the site in the sections you select as being of interest to you.

Out of respect for your privacy, we do not send such communications unless you affirmatively express your interest in them, and we allow you to adjust your preference or terminate delivery of such messages any time by replying to the message or clicking the "manage my email preferences" or "unsubscribe" links at the bottom of every email.

We use the information we collect from and about you for the following additional purposes:

Respond to your request for information regarding and communicate with you about Lattice and our products;

Process your transactions;

Send you technical notices and support and administrative messages;

Detect and prevent fraudulent transactions and other illegal activities, comply with our legal obligations and protect the rights and property of Lattice and others; and,

For any other purpose specifically described to you at the time we collect information.

III. Sharing and disclosure of personally identifiable information

We may share your personal data with certain third parties as described below in this section or with your consent and at your direction. We obligate these third parties by contract to keep your personal data confidential and not to use it for any purpose other than to carry out services for Lattice.

A. Subsidiaries and sales channel partners

Personal information and information on the documents you download is collected for joint use by Lattice and the network of subsidiaries, representatives, distributors, and other sales partners that represent us. Members of this team may contact you directly if they believe they may be able to assist you in your work.

B. Service providers

Your personal data may be shared with third parties in order to deliver certain additional services. We may share your personal data with certain third party service providers who assist us in providing products and services, including assisting us with marketing and communication initiatives and support services.

C. Joint events and programming

Occasionally we work with third parties to deliver a joint seminar series, for example.

D. Required disclosures

We reserve the right to disclose your personally identifiable information in accordance with or as required by law or when we believe that disclosure is necessary to protect our legal rights or to comply with a judicial proceeding, court order, or legal process.

E. Business transitions

In the event that all or part of the business of Lattice is acquired by another company through a merger, or sale of all or a portion of its assets or otherwise, your personally identifiable information would be transferred as part of the transaction.

IV. Changes to your information

If you no longer wish to receive email communications from Lattice, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at [email protected]
If your personally identifiable information changes, or if you wish to modify your communication preferences, or if you no longer desire our services, you may correct or update your account by making the appropriate change on the "my account" section of this site.

V. International

The information we collect about you may be transferred to, and accessed from within, jurisdictions in which Lattice does business which may not offer the same level of data protection as your home jurisdiction. We will take steps to maintain an adequate level of protection for this information in the jurisdictions in which we process it. If you are a resident of the European Economic Area ("EEA"), this information is transferred pursuant to Standard Contractual Clauses. Please see the "Note to EEA Residents" section below for more details.

VI. Advertising and Analytic Services Provided by Others

A. Web beacons

Certain of our tools may employ a software technology called "web beacons" or "clear gifs" that enable them to provide us with statistics. Web beacons are tiny graphics with unique identifiers which are embedded invisibly on web pages. The use of these devices is subject to the privacy policy of the relevant partner site.

Web beacons may also be used to tell us which parts of our web site customers have visited and whether emails we have sent you have been opened or forwarded. For more information about web beacons and other advertising and analytic services, please visit our Cookie Policy.

B. Links to other sites

This web site contains links to other sites that are not owned or controlled by Lattice. Lattice is not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of other web sites that you visit.

This privacy statement applies only to information collected by this web site.

VII. Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use reasonable means in accordance with the custom and practices of the industry to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our web site, you can send email us at [email protected]

VIII. EEA Residents

If you are a resident of the EEA, you have certain rights and protections under the law described below regarding our processing of your personal data.

A. Legal Bases for Processing

We will only process your personal data in accordance with the following legal bases:

As necessary to perform our responsibilities under our contract with you. For example, by processing your order and providing the products or services you purchase.

When we have a legitimate interest in processing your personal data. For example, to communicate with you about changes to our services or legal documents, to prevent fraud, or to provide, protect and improve our products and services.

If we request your consent to a specific processing activity (such as to send marketing emails), and you provide your consent in the manner indicated.

In some cases, processing will be necessary for compliance with a legal obligation, such as response to legal process requests.

B. Data Subject Requests

You have the right to access personal data we hold about you and to ask that this data be corrected. In certain cases, you may also have the right to request that we erase data we are processing or to restrict or object to certain of our processing activities. You may also have the right to request that we provide you with the personal data you have provided us in a portable form for transmission to another controller’s service. If you would like to exercise any of these rights, you may contact us as indicated below.

C. Data Retention

We store the information we collect about you for as long as is necessary for the purposes for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law.

D. Questions or Complaints

If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see: http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

IX. Changes to this privacy statement

If we decide to change our privacy policy, we will post those changes to this privacy statement on this web site and in other places we deem appropriate so that you have adequate notice of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here and at the top of the policy.

This version 3.0 of our privacy policy was first published on August 08, 2019.

X. Contact us

If you have questions or suggestions regarding our privacy policy, please contact us at:

Like most websites, we use cookies and similar technologies to enhance your user experience. We also allow third parties to place cookies on our website. By continuing to use this website you consent to the use of cookies as described in our Cookie Policy.