Whether you control the marketing for a legal services firm, or you offer accountancy services to clients, gaining exposure for your business is important. With more than half a million Polish speaking residents in England, according to the 2011 census, attracting Polish clients could not only provide you with a considerably larger target market, but it could also give you access to a following of loyal brand ambassadors that are likely to spread the word around their community.

It is vital that you ensure a high quality of translation, because even small mistakes can lead to major misunderstandings – translating all of the content on your site, in your marketing material, and in your communication with clients helps eliminate misunderstandings and ensure that you have the best chance of a positive outcome.

Businesses are constantly looking for ways to get the upper hand over their rivals and competitors. Some businesses look for specific niches, while others concentrate on aggressive pricing. Yet more utilise cross-promotion, up-selling, and list building as powerful sales and marketing techniques. Fewer websites offer Polish translations, which is surprising considering it is the second most widely spoken first language in England, after English.

Polish communities, like many communities, tend to stick together. Shops, community centres, and even bars and restaurants attract Polish speaking customers, and word of a high quality service that caters specifically to their needs will spread. Online, the story is similar, with social networking groups and dedicated websites have been set up to help Polish people get settled and become acclimatised. As long as your business has the products or services to back up the promises, then a little marketing can go a very long way.

Word of mouth marketing is very powerful, and if a client recommends your service to a friend or family member, the additional weight that that personal recommendation carries means that potential leads are already pre-sold on a concept. As word spreads between close friends, it will eventually spread to the wider community, and with less competition vying for the Polish market, it means that you have a greater chance to establish yourself as a profitable market leader.

Clients that enjoy a high quality service and effective products are more likely to return to you in the future. Those that feel they have enjoyed a personalised experience are even more inclined to do so, and what is more personal than your business speaking to them in a language that they are familiar with. With English Polish translation services for your website and business content, you could effectively create brand ambassadors for your product – people that will conduct a lot of your marketing for you, by spreading the word around friends and family.

There are free and online services that claim to translate sentences, and even documents for you. However, software and apps only translate individual words, and many cannot deal with specific dialects. Grammar is ignored, and colloquialisms fall by the wayside. Try converting a Polish document using an online service to see whether it makes sense once it is in English.

Polish2English offers an extensive range of Polish and English translations, including face-to-face translation and whispered translation services, and you can have your English content website translated into legible and high quality Polish content to help attract a new list of clients for your website.