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SCOTTSDALE, Ariz. -- The Waste Management Phoenix Open came swinging into the Valley this week. Our Good Morning Arizona crews were out there all morning on Wednesday to show us what's new at the extravagant golf event.

This year, organizers hope to put on not only the "Greatest Show on Grass," but also the "Greenest Show on Grass."

The goal at the week-long event at Scottsdale's TPC is to have "Zero Waste." Every piece of trash generated will go to recycling, composting and possibly, energy generation.

"We're in the third year of the Zero Waste Challenge," says Janette Coates of Waste Management. "No trash cans at all out here. All you're going to see is recycling and compost bins. And this Zero Waste Station is one of three new units around the course in high-traffic areas."

The goal is 100 percent diversion away from landfills, and into composting and recycling facilities.

The Waste Management Phoenix Open is also very tech-friendly this year. There's free Wi-Fi throughout the course. There's also a mobile app to help fans look up stats, play games, and even find your car afterward.

Folks will see a lot of new things at this year's event. One new attraction? A beach on a lake, right at the 18th hole. Crews hauled in ten tons of sand to build the beach. "We brought in a lot of sand," says Tom King of the Thunderbirds. "We brought in a bunch of chairs. We brought in a couple of lifeguard towers, just in case."

Organizers also added more cabanas, bringing the total to 30. Fans will find bottle service, and food and beverage service at this luxury spot. This is all part of the pricey Greenskeeper venue. "We call it our oceanfront property," says King.