Designer Hunter Bell is named NBC's 'Fashion Star'

Press release

Bell's
winning capsule collections will be available online and in stores
including 50 Macy's locations and 15 Express locations nationwide

In
Friday's season finale episode of NBC's "Fashion Star,"
contestants Hunter Bell, Cassandra Hobbins and Daniel Silverstein
were challenged to create a capsule collection for all three
retailers. After weeks of hard work, the remaining contestants gave
everything they had for a chance to be crowned "Fashion Star."
Ultimately, the buyers chose designer Bell as the next "Fashion
Star." Her winning capsule collections will be carried online at
Macy's, Saks Fifth Avenue and Express and in 50 Macy's locations
and 15 Express locations nationwide.

Bell,
Hobbins and Silverstein all had a chance to sit down with the buyers,
Caprice Willard, Terron Schaefer and Erika DeSalvatore, to get a
better understanding of what each of the retailers would like to see
from them. Bell focused on Express and tried to tailor her clothes to
fit its edgier aesthetic. Mentor Jessica Simpson counseled Bell to
stay true to herself and not feel that she had to go too far out of
her comfort zone.

Hobbins,
who has only sold to Saks Fifth Avenue once this season, focused in
impressing Schaefer. He shared a few tips on what he would like to
see in her collection, including focusing on the color white.

Silverstein
concentrated on the use of prints to suit his Macy's "muse."

Each
contestant sent three complete looks for each retailer down the
runway, including multiple pieces an array of styles. Mentors
Simpson, Nicole Richie and John Varvatos all had high praises for the
final three designers' collections. After intense deliberation, the
buyers eliminated Silverstein, leaving Bell and Hobbins as the final
two contenders.

The
buyers then chose Bell as their "Fashion Star. Bell's collections
were sold for a grand prize total of $3,000,000.

Moto
dress in black, jewel and pink, and moto vest in lime citron. The
dresses will retail for $69.90, and the vest will retail for $59.90.

Flare
skirt in black and jewel, and flirty blouse in printed and
cream/black versions. The skirts will retail for $49.90, and the
blouses will retail for $39.90.

Soft
moto vest in jewel and black, tie-back tank in pink, black, jewel
and lime citron versions, and pencil skirt in black. The vests will
retail for $69.90, the tanks will retail for $29.90, and the skirt
will retail for $49.90.

Hosted
by fashion journalist Louise Roe, "Fashion Star" gives 13 young
designers the chance to win a multimillion-dollar prize of launching
their original collections in three of the nation's largest fashion
retailers.