The Physicality Of Music

While music has always been a sonic medium, there’s always
also been a sense of physicality within the art, be it dancing, the actual packaging
of the music that we touch, or the effect that music can have on your mood or
stress levels. Music does not stop
at the ears – at its best, it engages multiple senses, all of which can play an
important role in the musical process.
But with the ever-increasing digitization of music, some of that
physicality is disappearing. It’s
essential that consumers understand why this matters, and artists have an
amazing opportunity (and perhaps even a responsibility) to help remind them by
highlighting how special and integral physicality is in their own music.

Recently, Kentucky singer-songwriter Ben Sollee has gone out
of his way to do just that. With
the release of his new live album, Live At The Grocery On Home, Sollee decided
to use an artisan letter-pressing company to make his album covers. The process, documented in the video
below, shows that there's a subtle musicality even in the making of a cover
that will house his actual work.

Sollee takes it even further by teaming up with a local
Louisville coffee shop and making the letter-pressed release a special event
based on educating music consumers about the experience behind buying physical
music. The video also has some interesting commentary from Gill Holland, head
of SonaBlast! Records, the label behind the live Sollee record. Holland mentions that with every
release he questions if it will be the last physical record he puts out. But with musicians like Sollee
investing and rethinking the physicality of music and consumers understanding
its importance, hopefully Holland, Sollee, and all musicians/labels will be
putting out physical releases forever.

Louisville music fans can pick up a limited edition letter-pressed copy of Sollee's live album tomorrow, May 1st, exclusively at Heine Brothers Coffee.

People outside of Louisville can purchase a letter-pressed copy of the album HERE.