Nike made ‘The Ring Maker’ commercial to celebrate LeBron’s first title (Video)

LeBron James and the Miami Heat weren’t the only winners on Thursday night. Nike cashed in big, too.

The swoosh already had a commercial prepared for when James finally won his first ring. They released it on Thursday night after the Heat beat the Thunder in the NBA Finals.

The commercial is called “The Ring Maker,” and it depicts a jeweler crafting a championship ring for LeBron James. The crafting begins when LeBron is a high schooler, and it’s finally completed on the night James finally wins a title. It’s clear that this commercial wanted to emphasize James’ path to finally becoming a champion, and that Nike was there with him along the way.

LeBron James is one of Nike’s most recognizable athletes in the world, and he already has his own shoe line and clothing line through them. He just lacked the validation of being a champion. Now that he’s finally won his first ring, his marketing appeal should skyrocket. Nike is undoubtedly ready for a boost. This was a big night for them.