Go Royals!

{{Singing to the tune of Carly Simon’s, “You’re So Vain.” I recommend listening to this song while you read this blog entry today.}}”You walked into this blog like you were walking into TV. And you probably think this blog is about you, don’t you” … Kansas City Royals? Well, it could be about you, sports history makers, but it’s actually about royalty, as in British royalty. Regardless, any time “royalty” makes news, it’s an instant news hook you can use to pitch your expertise, stories, sound bites, sources and research stats to news-makers to generate media coverage on stories about you … you probably think this blog is about you, don’t you? Well, it is. And royalty.

Let’s see which royalty is in the news today so you can get your 15 minutes of fame, too:

Whew, that last one reminds me of Abbott and Costello’s “Who’s on first?”

I was featured in a news story about royalty. A couple in fact. Take these examples for your own media pitching. You can provide expertise in your industry and comment on royalty behavior, like I did here on CNN Money.

Our favorite “royalty” story though is when my business partner, Drew Gerber and I had our “rrrroyal” dogs married for charity. It was covered by local TV.

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Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.
Check out the clients she's currently pitching at SearchPressKits.com.