Pattern Properties

This headline begins by framing a beneficial action with a high numerical reference (X). This first number may reference things such as: usage frequency (do something 500 times), impact (do something to save yourself 10,000 of hours), or an amount (do something with 5,000 things).

The second part of the sentence references a price point (Y) which has to be lower than the original number (X). As a result of this setup, the headline makes use of anchoring which sets up a comparison between the higher number and a lower price point.

Pattern #27: More For Less HeadlineWas Tested
On Examine.com
by
Martin Wong

Test 144

Tested on
Examine.com
by
Martin Wong

Jan 14, 2018

Was Tested Here
With 15,542 Visitors

Screen: Product

A

See TheVariation Screenshot& Tested Effects(Visible To Members)See what exactly was tested with what effects.