Friday May 24, 2019 11:35pm by i-4business

Sales data plays a fundamental role in every aspect of business. It steers decision making, helps you manage customer relationships and drives campaigns and productivity. One of the main functions… Read More

Thursday April 18, 2019 9:58am by i-4business

Whether you are a global corporation or an ambitious start-up, how you market your business domestically and overseas can see profits soar. Buying is no longer country-specific, so why should your… Read More

Monday April 1, 2019 3:18pm by i-4business

Why is data integration important? Integrating your data means turning it into something useful and productive. It makes the data work for you, in the way that you want. From a business, efficiency… Read More

Friday February 22, 2019 11:36am by i-4business

No Longer a Member State The deadline for the UK to leave the EU draws near. Many companies are rightfully concerned about the impact of Britain crashing out with no agreement in place and the… Read More

Wednesday February 20, 2019 9:34am by User Name

The Perfect ProspectSuccessful sales people thrive when connected with the right person and company. Carefully selected prospects, who have a need for your product or service, dramatically improves… Read More

Thursday December 20, 2018 11:57am by i-4business

Sales and marketing working together as one is by no means a new concept, but for many businesses this crucial collaboration is somewhat of a novelty. It sounds simple on paper, but in reality is… Read More

Wednesday October 17, 2018 12:56pm by i-4business

One of the main reasons GDPR was created was to encourage more companies to be transparent to their data subjects. And since its arrival in May this year, GDPR has vastly altered the way businesses… Read More

Wednesday February 7, 2018 4:46pm by i-4business

The GDPR comes into effect on 25th May 2018.It affects all businesses that hold personal data from a B2B or B2C perspective within the EU.Please see below a checklist of things to implement and… Read More

Wednesday October 26, 2016 11:56am by i-4business

310M daily twitter users1.3 billion twitter accounts44% of Twitters users have NOT sent a tweet6,000 Tweets per second500M Tweets per year! Twitter, LinkedIn and other social media platforms have been… Read More

Monday September 19, 2016 3:55pm by Barry Stevens

I’ve just returned from a holiday in Alaska. No, I’m not trying to brag – trust me, there is a valid point here re sales. You won’t be surprised that we encountered many references to sled dogs… Read More

Thursday September 8, 2016 10:21am by i-4business

This is the first in a series of competitor comparison analyses. Comparing i-4business with Data.com is similar to comparing two of the main database types: Compiled versus Crowdsourced:A Compiled… Read More

Tuesday August 30, 2016 10:59am by i-4business

RiskIQ are a security & risk technology organisation focused on external threat protection.They have been a client of i-4business since 2014 with access to data across all EMEA countries. We thought… Read More

Friday August 5, 2016 12:48pm by Barry Stevens

This song (by Simon & Garfunkel) came on the radio when I was driving to the office this morning. It reminded me how unusual it is today to receive a letter. As Paul Simon’s lyrics convey, a letter’s… Read More

Tuesday August 2, 2016 9:03am by i-4business

When you're ill you go to the doctors or the hospital. You seek advice from specialists in the health field. They then diagnose your condition or illness and prescribe medicine or plan, to make you… Read More

Monday July 25, 2016 2:45pm by Barry Stevens

I was reminded of this adage when listening to a radio interview this morning. It got me thinking about the claims we all make in our marketing and sales communications. When you think about it,… Read More

Monday July 18, 2016 2:15pm by Barry Stevens

The short answer is always “one more than you have”. Think about it for a moment. A single sale is almost never going to make our number for the year. It’s not going to get us to President’s Club.… Read More

Thursday June 30, 2016 10:12am by Barry Stevens

This new Blog thread is focused on aiding YOUR success. After all, that’s what we at i-4business do all day, every day – concentrate on how to contribute meaningfully to your success. I’m prompted… Read More