Online advertising is constantly taking leaps forward and breaking new ground, due to the rapid advancement of technology, ever-increasing speeds of accessibility and the ability for more and more people to become directly involved in the advertising processes. Where some advertisers choose the “viral” route of making a low-budget film to publicize themselves or their causes via YouTube, others still spend the time and make an effort to integrate some very cool interactivity to ensure that their offering or message gains widespread recognition.

Once you’ve watched this short film – pay special attention – you can visit this website, from whence the film came. Please note that you will need a relatively fast internet connection and I would recommend watching the film on a desktop computer, rather than a smaller screen, to appreciate it fully.