September 21, 2015 at 8:08 AM (PT)

97 ROCK’s LARRY NORTON stayed on air for 28 consecutive hours, from THURSDAY, SEPTEMBER 17th at 6a (ET) until 10a (ET) the following FRIDAY morning playing any song listeners wanted to hear with a pledge to the MAKE-A-WISH FOUNDATION of WESTERN NEW YORK, to help grant wishes to local children with life-threatening illnesses.

NORTON announced during the RADIOTHON that he was retiring at the end of this year, though CUMULUS Market Manager STEVE BEARANCE asked him to return next SEPTEMBER to host one last RADIOTHON.