The launch is in conjunction with the unveiling of Power Mac Center‘s latest store, The Loop, featuring a Sennheiser shop-in-shop concept. The move represents a very important step for a more steadfast partnership between Sennheiser Asia and Power Mac Center.

The media launch also explained that the term transparent hearing feature which basically means

MOMENTUM True Wireless gives listeners the option of blending ambient sounds into their listening experience for improved situational awareness, or to participate in conversations without removing the ear buds.

The MOMENTUM True WirelessEarbuds can also connect to your phone’s smart assistant, making it possible to enable Siri and Google Assistant with just a tap. The earbuds are also splash resistant and it’s ear adapters come in four different cup sizes. Battery life can last up to four hours but this can be prolonged up to 12 hours, thanks to it’s fabric-wrapped case which also acts as a charging station.