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April 17: Sage Empowers Channel Partners to Excel as Business Advisors

New Sage Advisor Dashboard for Partners enables them to accelerate business growth and stay competitive

Sage North America today announced enhancements to its channel partner programs, designed to offer business partners more effective ways to work strategically and advise their customers. In continuing to arm partners with award-winning tools to compete, the new Sage Advisor Dashboard for Partners gives deeper insight and intelligence into their customer base, which means more revenue growth and richer customer relationships.

With the Sage Advisor Dashboard for Partners, Sage is enabling business partners to help their customers fully optimize their resources and make better business decisions. Sage has captured real-time customer data, presenting it in an easy-to-understand dashboard that partners can access for valuable intelligence about their customers. This data provides improved visibility into how their customers are using their software on a daily basis, increased control over business investments and better overall planning for the future. With this information in hand, partners can also see potential cross-selling opportunities and create more targeted marketing campaigns. The Sage Advisor Dashboard for Partners will begin with an initial release on April 28, 2014.

“The Sage Advisor Dashboard follows our history of providing innovative tools, such as last year’s well-received release of the Sage Product and Company Scoring Initiative, to our channel,” commented Donald Deshaies, vice president of channel management for Sage North America. “Our intent is to empower business partners to succeed at the changing business model of selling and delivering cloud-based services. And, with this new tool, we’re incenting and encouraging our channel to strengthen their roles as business advisors.”

The Sage Advisor Dashboard will also enable partners to:

Obtain support call history so partners can ensure resolution of customers' issues.

Pull upcoming renewals to stay on top of expiring contracts.

Create import and export lists and integrate them into their Sage CRM system.

About The Sage Group, plc

We provide small and medium-sized organizations with a range of easy-to-use, secure, and efficient business management software and services—from accounting and payroll to enterprise resource planning, customer relationship management, and payments. Our customers receive continuous advice and support through our global network of local experts to help them solve their business problems, giving them the confidence to achieve their business ambitions. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and more than 12,700 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia, and Brazil.