Saab still alive and well at New Jersey dealership

We all know the
Saab story: a niche automaker that just couldn't last in the quickening pace of an increasingly competitive industry, despite its loyal following. But just because the automaker has all but completely disappeared, it doesn't mean that the loyal following has as well. In fact
Saab Automobiles Parts North America estimates there are some 450,000 Saabs still in use in the United States, and many of them are still die-hard brand faithful who are adamantly clinging to the bankrupt brand they love. And many of those loyal customers are still finding a home at
Park Avenue Saab in Maywood, NJ.

Although the Park Avenue Auto Group operates
Acura,
BMW and
Lotus franchises, it hasn't given up on Saab just because the company isn't making any
new cars anymore. Instead it's set up shop in an old
Suzuki showroom and is building a growing list of Saab customers across New York, New Jersey and Pennsylvania – parts of that list acquired from other, closed Saab
dealers in the region.

The
dealership stocks spare parts and is ready to perform whatever service and maintenance existing Saab owners might need, but it's also still buying and selling Saabs: used models with low mileage and manufactured as close as possible to the end of production in 2011. So when an owner of an old Saab is ready to trade up, the dealership has something to offer. And many of those loyal customers,
according to Automotive News, are willing to pay top dollar rather than switch to another brand.

If and when a Saab owner needs to buy something newer – as most will have to – the dealer is ready to introduce them to a new
Acura or
BMW, but to date, very few have. That's why Park Avenue Saab still sells about 40
used Saabs every month to customers in the vicinity, across the country or even overseas. Between the sales and service departments, the dealership is still turning a brisk business, but unless
NEVS, Mahindra or some other knight in shining armor swoops in and manages to do what
GM and
Spyker couldn't, the dealership's management know the business can't last forever.

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