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A lot of business owners strive to attract customers while spending as little as possible. Email marketing is one solution you should consider using. If the tremendous opportunity this presents is something you are unaware of, keep reading. The following article will provide you with a great introduction!

Don’t send unsolicited email marketing messages out. Messages sent to recipients who did not request them are at risk of being marked as spam. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.

To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. These types of emails will provide your customers real value and encourage them to tell their friends about your company. A good referral program can increase your number of customers.

Be sure that each person on your mailing list has granted you permission to send them emails. If not, you will be looking at many spam complaints and loss of customers.

Make sure that email formats are tested. Always place new offers and the most vital information at the top of the emails you send. Try using various formats to figure out which of them gets more responses. When you have a layout that is very effective, stick with it. This helps your customers form expectations about future emails and lets them easily find the information they’re looking for.

Create informative and entertaining content for your email marketing campaigns, not just information about the items you sell. Provide your customers with articles and things they cannot get from your website. Promote special offers on products and services in your emails that are exclusive to your email customer. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.

Look at spam to learn how to avoid looking like it. Make a new email and start posting it online and you will quickly receive spam. See what’s wrong with these emails and make sure you don’t make the same mistakes. People will be able to recognize your emails from the spam they usually get and trust you.

In general, do not send important marketing email on or around major holidays. People do not have time to check their emails as much since they are away from work and have limited access to their computers. There are exceptions, of course. These may include emails concerning Black Friday deals or other campaigns based on occasions.

Offer special deals for customers who subscribe to your mailing list. Customers who get something out of working with you are more likely to buy from you. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.

It is important that your strategy is persistent. Make sure to stay persistent with the correct people or it will be a waste of time. Bugging the wrong customers creates ill will and wastes resources you could be using on other customers.

Don’t add email addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages. Adding random emails to your list will not only draw the ire of the owner of those emails, but other customers, as well. Some email providers view these actions as spam and may terminate your service.

It is important that you find a method of marketing through your email campaigns. Customizing your messages to your customers’ needs allows you to send them messages that will produce results. Utilize these hints and tips in your next email message to customers.