The headline is the text at the top of a newspaper article, brochure, flyers and mailers.

What is the job of your headline? If you look at how you read the newspapers, you realize that as you flip through the pages, you scan the headlines and then zoom in on what grab your interest. This is the way all of us behave. And we all act the same way when it comes to reading advertisement, letters, mailers, etc. So how are you going to capture your readers’ interest?