Monday, June 6, 2011

The Runway: Tommy Hilfiger in "Three's Company"

Taking two years off from New York's runway in 2005, Tommy Hilfiger has "changed his stripes"

and spruced up his preppy styles.

Since 2009, Tommy Hilfiger has hired two critically acclaimed designers to help freshen up his 26 years old label's image in the U.S., especially among luxury shoppers. Recommended by Anna Wintour, Hilfiger first hired Peter Som in 2009 to help work on his Women's clothing. Then just last year he hired Simon Spurr to head up the Men's clothing. Both as creative consultants.

The result? Glamorous success! Last year, many high end shoppers took note of the new Hilfiger women's sexy prep. Their biggest hit last year was the over the knee, high heeled lace up women's duck boots that Som and Hilfiger collaborated on. It was the most talked about and demanding item for the line in years.

The aesthetics of Tommy Hilfiger staples are still there, despite the modern twist. That is what Hilfiger wants. He asked the two designers to come up with modern interpretations of what is traditional to Tommy Hilfiger. And after many sessions of discussions, brainstorming and sketching, well, viola!

You can read the full article or view the slideshow by visiting The WSJ Online.