Vancouver Mural Festival identity

One Twenty Three West creates a flexible logotype that also functions as a blank canvas for murals.

The Vancouver Mural Festival brings art to the streets of Vancouver, injecting the city with much-needed culture. To build excitement and spread the word about the festival’s inaugural year, Vancouver-based ad agency One Twenty Three West developed an identity around a custom logotype that could fill any space. Designed to stretch, shrink or rearrange to fit even a rooftop, the logo functioned as a blank canvas, beckoning those attending the festival to add their own interpretations. Over the festival’s two-week period, artistry ensued. Local and international artists painted 53 murals around Vancouver, attracting over 60,000 attendees in the process. The launch year a success, the Vancouver Mural Festival has already begun planning for its second year.