Protective Asset Protection – Vehicle Protection Plan Launch

Brand Identity, Brand Strategy & Development, Campaign Development

For over 50 years, Protective Asset Protection has provided vehicle owners the peace of mind they want with the protection they need through innovative and affordable F&I products. The brand is focused on how they can help protect tomorrow, so their customers can embrace today.

In 2014, Protective Asset Protection consolidated three of their well-known automotive protection plans into one – the Protective Vehicle Protection Plan. Because of this change, Geile/Leon was challenged to create communication materials so agents, car dealers and customers understand the benefits of this decision:

• Better product coverage in an evolving and technical industry

• Simplified coverage options

• Regular enhancements to the product so it addresses changes in the marketplace and consumer needs

• A new rating structure that matches rate to risk, increasing dealer profitability