About Proof

Proof is a leading communications, public relations and government relations agency with over 150 team members in offices in Montreal, Ottawa, Toronto, Vancouver and Washington, D.C. At Proof, our teams bring a deep understanding and years of experience to each client project. In addition to government and political experience, our teams offer sector experience including health and wellness, corporate and financial services, consumer products, digital, retail, technology and internet services.

Leadership Team

Greg MacEachern

Senior Vice President, Government Relations

Greg has been working in the private sector advising clients on federal, provincial, territorial and municipal governments for over a decade. He has been leading the government relations work at Proof since 2011.

Greg’s involvement in politics began in university, as a campaign volunteer driving the local candidate for Member of Parliament around a large Nova Scotia riding. For Greg, those long miles began a life-long love of all things political.

Following graduation from St. Francis Xavier University, Greg was hired as a caucus researcher for the government of NS Premier Dr. John Savage. Since that first job Greg has worked in all three levels of government, including as a senior ministerial advisor both provincially and federally.

In addition to working as Director of Communications to the President of the Treasury Board, Greg also provided media support to Prime Minister Paul Martin. Working both within government and during election campaigns, Greg built strong relationships with national, regional, and business media in Canada, as well as with the Parliamentary Press Gallery in Ottawa.

In addition to his professional experience, Greg is known for his political media commentary, weekly on CTV’s Power Play, as well as a Huffington Post podcast contributor and with various other media outlets. Greg was named by The Hill Times to their Top 25 Parliament Hill Staffers List in 2007 and 2008, and has been named frequently to their list of Canada’s Top 100 Lobbyists, most recently in 2017.

Louis-Charles Roy

Senior Consultant, Government Relations

Louis-Charles Roy has significant experience with public policy at both the political and the bureaucratic levels. Prior to joining Proof, he worked at the Canadian Air Transport Security Authority CATSA as a communications analyst and spokesperson for five years.

Previously, Louis-Charles held the positions of special assistant and Québec advisor in Ottawa to the former Liberal Leader of the Official Opposition. He also has a comprehensive understanding of Québec’s political landscape as a result of his work as an advisor former to a former Deputy Government Whip in the Assemblée nationale du Québec.

Louis-Charles holds a B.A. Honors in Politics from McGill University, as well as a Post-Graduate degree in Public Affairs and Interest Representation from Laval University and the Institut d’études politiques de Bordeaux, allowing him to put theory into practice in the day-to-day business of public affairs. His experience in federal and provincial politics as well as with the public service means Louis-Charles benefits from a perspective shared by few others in Ottawa and Québec City.

The Hill Times named Louis-Charles one of Canada’s Top 100 Lobbyists in both 2016 and 2017.

Chris McCluskey

Senior Consultant, Government Relations

Chris McCluskey is a senior public affairs professional with more than ten years of experience in government communications, journalism and event promotion. Chris works with global companies on development and implementation of strategies related to digital media streaming, live music and openness of the internet.

Prior to joining Proof, Chris served as Director of Communications to federal Ministers responsible for national security, defence procurement, energy and mining. He also served as (Acting) Chief of Staff to the Minister responsible for defence procurement.

Chris has extensive experience leading the development and execution of complex, high-profile strategies. Chris led communications on behalf of Canada’s Natural Resources Minister, advocating for Canadian energy and jobs at home and internationally.

Before arriving in Ottawa, Chris pursued his passions for sports and Canadian music through journalism and concert promotion. His freelance contributions appeared on FoxSports.com, SportsIllustrated.com and XM Satellite Radio. He also served as a music columnist for The Coast, Halifax’s arts and culture weekly, from 2005 to 2007.

Bruce MacLellan

CEO

Bruce MacLellan is a veteran public affairs consultant, communications counsellor and entrepreneur, and was the founding President & CEO the Proof organization over two decades ago. Bruce has provided counsel to leaders in business, government and professional sports and continues to apply his entrepreneurial thinking to existing and new opportunities with clients.

In politics, Bruce has worked in the Canadian government as Chief of Staff to the Minister in National Defence, Solicitor-General and Health. Provincially, he worked as Executive Assistant to the Minister of Culture in Ontario. He has also worked as Executive Vice President at an international public relations agency, where he developed the firm’s first Code of Ethics.

Bruce holds a B.A. and M.A. from the University of Toronto. As an active volunteer, he serves as Chair of the National Board of the Nature Conservancy of Canada and previously chaired the Board’s Governance Committee and the Marketing and Fundraising Committee.