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The company has a FINAFLEX line of products and the name change was done to eliminate any ambiguity between this line and the manufacturing arm of the organization, Redefine Nutrition.

“We were having some confusion with customers and distributors and felt changing the company name to the already familiar FINAFLEX was the right solution,” stated FINAFLEX President Bryan Krause.

Each FINAFLEX bottle is adorned with a Phoenix logo that was specifically chosen to represent the rebirth of dietary supplements. Bryan Krause and Kyung Kim, the company’s owners, established the business to deliver a line of supplements unmatched by any other manufacturer. In just three years, the FINAFLEX product line has grown to represent 11 different products. These supplements cover a multitude of categories including weight loss, pre- and post-workout, sports performance, and muscle building.

Now, in early 2012, FINAFLEX will be launching two additional products over the next month. These include FINAFLEX 550-XD Black, which is coming back to the market in January to fill the void it left two years ago when it was discontinued. The second supplement, N.O. IGNITE will be relaunching as IGNITE 2 in February 2012 at the Arnold Fitness Expo in Columbus, Ohio. IGNITE 2 will redefine the pre-workout category with its unique ingredient profile containing two patent-pending bodybuilding ingredients.

Also new in 2012, FINAFLEX will begin launching products into two separate series, FINAFLEX BLACK (for hardcore) and FINAFLEX SPORT (for sports performance). The company plans to launch six additional products later this year, including a revolutionary patent-pending creatine derivative that will change the sports nutrition world forever.

To view the full line of FINAFLEX products, locate local stores carrying the line, read customer testimonials, get updates on which events FINAFLEX will be appearing at in 2012, or to learn more about sponsored athletes like bodybuilder Eboni Wilson, visit finaflex dot com.

FINAFLEX, formerly known as Redefine Nutrition, was established in 2008. The company logo—a Phoenix—represents the rebirth of dietary supplements, especially in the competitive sports arena. The FINAFLEX line has already earned a solid reputation as bodybuilding products that produce results. With 11 different supplements in its product line, the company has plans for continued growth with increased distribution and additional supplements in its product line. To learn more about FINAFLEX, visit its website or follow the company on Twitter (@Finaflex) or visit its company Facebook Page.

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