How Eric Bouck started their logo design journey

Company name

2948 Software

Overview

We are a San Francisco-based software start-up currently running in stealth mode and we need a logo to use while we develop our concept and look for investment and initial hires. One of our core principles is to infuse business software with great design. This brand will only be around for a little while, but we believe it will be important to convey our commitment to design and usability and will serve as a stepping stone to the next phase.

Tell us a bit about who you are and the people you reach

Potential investors - they are looking for innovators who will make them a ton of money without a ton of risk

Potential new hires - we are looking for individuals with a passion for design and want them to recognize us as kindred spirits

Potential business development partners - this might be well established companies who only want to do business with companies they feel will be around for a long time

Requirements

We need a logo to use while we develop our concept and look for investment and initial hires as well as pursue business development relationships.

We want to appear lean, aggressive, and cutting edge while maintaining an air of friendliness, approachability and professionalism.