BMW: The first-ever BMW 2 Series Gran Coupé – Official Launch Film.

In this commercial

TV Commercial Review

Memorable

Effective

Style

Heart or Humor

Execution

Good

BMW unveiled the official film for the BMW 2 Series Gran Coupé launch.

The message is” The choices you make are the manifestation of your individuality. Embark on a journey of self-expression with the all-new BMW 2 Series Gran Coupé. Turn not only heads, but souls too.

The dynamically stretched silhouette, with frameless side windows on the four doors, gives a distinctive look to the BMW 2 Series Gran Coupé. This unique exterior is equipped with exclusive details such as the contoured kidney grille bars with eye-catching indentation, and the all-new design of the rear light.
The interior of the BMW 2 Series Gran Coupé combines sporting flair with exquisite materials and spaciousness. Modern, dynamic and high-quality details, an expandable 430-liter trunk, and a touch-sensitive, high-resolution Control Display provide the utmost comfort for the driver and passengers alike.

Highlight features include optional extras like the BMW Live Cockpit Professional advanced driving assistant, the BMW Head-up Display that projects driving-related information onto an area of the windscreen, or the large panoramic roof with infinitely variable outward-opening action and electrically actuated ventilation mode.
The BMW 2 Series Gran Coupé vehicle is available in a basic variant and 5 other equipment lines, ranging from Advantage through to the Luxury Line and M Sport models. The vehicle comes with a choice of three enhanced engines, one diesel and two petrol, including the BMW Group’s most powerful four-cylinder engine.”

The advert is just an auto classic advert. It has nothing special but it is catchy for BMW fans.