5 tips to launch a successful Instagram campaign for your business

08. August 2019

There are 500 million people who access Instagram daily and 1B+ monthly actives. 1 billion people to communicate with through photos, videos, stories, and much more through your Instagram business account!

No matter how you look at it, Instagram is the new home for brands and a perfect channel to promote what you do, get your visual content in the feed of a new audience and an easy and quick way to engage with your followers.

Having a marketing strategy for your business is essential, but adding a strong content strategy for your Instagram business account will play a fundamental role in your brand.

Here are the 5 tips to successfully launch an Instagram business account and run an effective campaign

1. Define your goals

Why do you want to use Instagram? Who are your customers? What do they like? What are they looking for? Where and when is the right time to show up in your target audience feed?

If you have an e-commerce website with beauty products, you may want to highlight your products and people showcasing their benefits. If you have a coffee shop, make sure you post a lot of pictures with your mouth-watering goodies, daily promo, morning coffees and so on.

The idea is to create content based on what you want to achieve and to suit your followers’ attitude and style!

2. Highlight your brand creativity

Set your profile to business!

Having a business Instagram profile will help you feature your mail, location, phone number, and industry.

Once these are set, start getting creative and use your brand identity as much as you can! Write a creative bio, create a few highlights for your stories, decide the hashtags you will use – you can even build your own unique hashtag, so people can use it when they post about you.

3. Engage with your community

Do not post and go! Make sure to like and comment on your tags, followers or mentions. Answer the comments and follow the trends. Craft amazing stories, polls and AMA (ask me anything) sessions.

If you have a B2B (business to business) approach, you may consider showing off your team, behind the scenes and everything that makes your clients happy and your business run.

The whole idea of Instagram is to be as human-centered as possible: craft some friendly captions, use emojis, be kind and fun, use some good call to actions (like check the link in bio! or drop us a comment with… ), and add the hashtags that your audience is interested in.

4. Set the Frequency & Timing of your posts

There are plenty of tips and tricks regarding when to post and how often. No matter the source you decide to consider, our recommendation is to ask yourself these questions first: how often is my audience on Instagram? What is the best hour for them to consume my content? When do I want them to see my posts?

If you have a coffee shop, you may want to post those lattés and the fancy breakfast very early in the morning, so people can see it and stop at your place before going to work. If it is weekend, make sure to post fun and relaxing content.

5. Check your Instagram and your site stats

Stats are magic: they can tell you the good, the bad and the optimizable.

Understanding analytics will be much easier if you will constantly check-up which posts performed best, which ones had lots of views but no engagement or which links were clicked most and from where (bio, swipe-up). This helps you optimize your strategy and content in no time!

Write a comment

Do not fill out!

No comments found!

Related Articles

Social Media Influencers - Can They Generate ROI?

Do you remember the days when being a Yelp reviewer was the newest cool thing? If you don’t, maybe…

12. February 2020

What is pay per click (PPC) advertising and when you should use i

There comes a time when most website owners want to increase their user numbers and can not afford…

12. June 2018

Setting up your campaigns in Google AdWords. Where do we start from?

Advertising your website with Google Ads (known as AdWords) is one of the easiest ways of attracting…

18. July 2018

What is Click Fraud and how to identify it?

The internet is a dangerous place for those who look to advertise their websites. As easy as it is…

03. October 2018

About Visitor Analytics

With more than 2M installs from 190 countries and offering an all-in-one solution for any website in regards to website statistics, user behavior analytics and visitor interaction, Visitor Analytics is one of the leading online tools worldwide. All features are 100% GDPR-/CCPA compliant and collect data in real time.