Friday, October 17, 2014

A little over seven months after Fox first introduced the project to the media and the world at large with a splashy yet intimate and rather uncommon art show and live music event back in February, the promotional campaign for Reel FX Animation Studios' 3D animated musical/comedy/fantasy/adventure The Book of Life completed its full cycle with a more traditional ritual, the official pre-release press day. In a pair of press conferences held on Sunday, October 12 at the Four Seasons Hotel in Beverly Hills, writer/director Jorge R. Gutierrez, producer Guillermo del Toro, and voice cast members Diego Luna, Zoë Saldana, Ice Cube, Kate del Castillo, and Ron Perlman discussed a variety of topics relating to the Dia de los Muertos-set film, from the project's genesis to the quirky character design and characterizations to the music to the distinctly Latin flavor of the entire piece.