Google Play Store has kicked off its 'Big Birthday Savings' promotion to mark its 2nd Birthday.

The virtual app store is offering discounts and freebies for a limited time to celebrate two years since the service was rebranded from The Android Market on March 5, 2012.

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On the UK Play Store, users can get up to 75% off selected in-app purchases and some are also being offered for free.

Google Play's Big Birthday Savings hub reads: "Enjoy Google Play's second birthday with discounts on in-game purchases for some of our most popular titles."

Among the freebies, Bejeweled Blitz is offering a Cat's Eye and Moonstone Rare Gem, and Heroes of Dragon Age is giving away a free hero Bartrand Tethras.

Asphalt 8: Airbone is also cutting 50% off the price of a selection of cars that will rotate during the promotional period, while Sims FreePlay is also halving the price of Adopt a Toddler.

Elsewhere, Google Play Movies & TV is giving away Tom Hanks's 1988 fantasy comedy Big for free. Hundreds of other titles including 21 Jump Street, The Conjuring and We're The Millers have had their prices slashed.

In music, Pink's most recent album The Truth About Love is on sale for 99p, while books and the Newsstand also have added reductions.