The mobile advertising market is expected to reach US$302.49 billion by
the end of 2023, increasing from US$125.34 billion in 2017, growing at a
CAGR of 19.27% during the forecast period.

Rising consumer adoption of mobile devices is the key factor driving
factor for the growth of mobile advertisements. Various end-use
industries are providing creative ads to provide information to users
owing to rising number of smartphone users. Moreover, emerging trend of
social media and the introduction of video ads will further propel the
growth of the global mobile advertising market during the forecast
period.

However, factors such as decreased engagement and affinity for an app
due to ads, and lack of relevant mobile ads will restrain the growth of
the market during the forecast period.

Major industry players profiled as part of the report are AdColony,
Inc., GumGum, Inc., Digital Turbine, Inc., Mobvista, and Chartboost
among others.