Room for more funding

Strengthen our movement building project

One of our main projects at Anima International is movement building throughout Europe and Asia.

One of our main projects at Anima International is that of movement building throughout Europe and Asia.

We are convinced that as a movement we should invest more resources in movement building. Factory farming is a global endeavour and many corporations we are targeting are also operating in multiple markets around the world. We also believe that in many parts of the world, local organizations will be much more effective in creating lasting change than local offices of international organizations. New organizations, especially from regions that are not active members of the international animal rights movement, can potentially increase innovation in the animal protection movement and in this way make it more effective.

We also aim to introduce both new and long-standing members of the animal rights movement to more effective methods of campaigning. We are keen to expand our resource library to give free and easy access to tried and tested campaign content such as videos, leaflets, guides, advice and campaign plans.

2

Create a production team

One of our strengths is the ability to create excellent investigation projects and other materials that inspire compassion towards farm animals.

One of our strengths is the ability to create excellent investigation projects and other materials that inspire compassion towards farm animals. We have been sharing our materials for free with other organizations for many years and we would like to increase the amount of content we are able to produce and share with a dedicated campaign production team.

The team would not only be responsible for the creation of new materials, but also for logistics of translation and the preparation of different language versions. Our high-quality investigation content could then be used by any like-minded organisation in the world, for free, with very limited time constraints being placed on their team on the ground. We are particularly excited to see how this could help younger, less-experienced organisations in more neglected areas of the world to build awareness about animal cruelty, get much needed victories and also build the brand of their organisation.

3

Strengthen our international campaigning team

One of our goals for the coming years is to focus on campaigns against international companies.

One of our goals for the coming years to increase the impact of our work and create bigger change for animals is to focus on campaigns against international companies. Having staff and volunteers in nine different countries enables us to significantly increase the pressure we put on corporations.

To be able to keep on delivering such campaigns in a sustainable way, we need to strengthen the campaigning team and ensure that there are powerful international animal protection groups able to take the lead.

4

Strengthen our meat reduction team

Reducing meat intake is one of the most effective ways we can help animals.

Reducing meat intake is one of the most effective ways we can help animals. As we continue to expand our reach by starting work in new countries, our strategy is to gradually roll out the best adaptations of what we consider the most effective meat reduction programs, including large-scale institutional and plant-based corporate outreach. The potential for doing more work in this area is enormous and only limited by the resources available.

We recently developed a new platform for all campaigners worldwide working on meat reduction, where we connect innovative minds and provide training for new campaign managers outside Anima International. We produce, share and distribute content to support their work, such as videos, ads and stories with media potential with the aim of helping those working on meat reduction achieve their campaign aims, anywhere in the world.

5

Capacity building in Russia

Russia is one of the most important political powers in the world and the Russian language is the second most used language on the internet.

Russia is one of the most important political powers in the world and the Russian language is the second language of the internet (together with German). At the same time the country uses its own social media (vKontakte and Telegram), which makes it an interesting arena for spreading information about the problems of factory farming and animal suffering, which is currently incredibly neglected when compared to time spent campaigning on Facebook. In our opinion, Russia also has interesting potential for food-tech innovation. Anima International already has a team of three full-time staff members and plans to expand.

6

Impact research

We want to add to the global debate on effective tactics and strategies in the animal protection movement.

We are very interested in adding to the global debate on effective tactics and strategies in the animal protection movement. We would like to replicate some studies in different cultural contexts, but also look into different approaches in measuring the progress of campaigns. We are interested in drawing from political science and economics to better inform our work. We are also planning to publish the results of our work for the benefit of the movement as a whole.

7

Increase fundraising capacity in Ukraine and Norway

We are interested in building fundraising capacity in Ukraine and Norway because they are not yet saturated with fundraising campaigns.

We are especially interested in building the fundraising capacity in those two countries because they are not yet saturated with fundraising campaigns. We believe that reaching out to individual small donors is not only a great way to bring more resources to the movement, but also one of the ways to create social change, since donors identify more with the goals of animal protection organizations.

In the coming years we want to ensure we have robust and effective fundraising campaigns, staff and processes within both of these countries which will run alongside the campaign work we already do there.

8

Strengthen the organization as a whole

An important area to focus on is creating a more robust organizational structure and strengthening our internal processes.

Another important area we would like to focus on is creating a more robust organizational structure and strengthening our internal processes. We want to make sure the organization is sustainable and that our most important resource - people - are not overburdened and have time to develop and be creative.

We focus on what matters the most. Everything we do aims to reduce the suffering of animals to the greatest extent and in the most effective way possible.