Effective communication with images

Is it visual? Whenever and wherever you can replace words with visuals, do so. Is there an image that encapsulates your message perfectly? Lead with it.

Is it meaningful? Why should your audience care? Are you connecting your issue with your audience’s primary concerns...

Is it shareable? How do they ensure that their message does not get lost when that awesome picture they posted gets shared...? Text overlay. ... Pair your images with words, so that when your pictures fly across the Internet, they take the message (and the motivation) with them.

Is it emotional? Simply put, emotions drive human decision making. Pictures and video are some of the most effective mediums for conveying emotion. Do you know what emotions drive your audience to action? If you don’t know what works best, it’s time for more testing. Hope? Awe? Fear? Anger? These are all high arousal emotions that get people to care about something. As Jonah Berger, author of Contagious, says, when we care, we share.