no ads, no fluff, just raw news summaries, official rankings and ceo interviews

How Are Brands Marketing Through Dating Services

ECONSULTANCY - July 19 - A coffee shop is a common location for first dates, so when Match.com announced a "Meet Me at Starbucks" feature in 2015, it made sense. It allows Match.com users to invite each other to Starbucks for a date. Users can also display a Starbucks badge on their profiles. Tinder allows companies to set up profiles to promote their wares to Tinder users. When users match with a branded profile by swiping right, a marketing message can be sent. Dating app Happn has snagged advertisers like Fiat, which used branded profiles to promote the launch of the Fiat 500.

Comments

How Are Brands Marketing Through Dating Services

ECONSULTANCY - July 19 - A coffee shop is a common location for first dates, so when Match.com announced a "Meet Me at Starbucks" feature in 2015, it made sense. It allows Match.com users to invite each other to Starbucks for a date. Users can also display a Starbucks badge on their profiles. Tinder allows companies to set up profiles to promote their wares to Tinder users. When users match with a branded profile by swiping right, a marketing message can be sent. Dating app Happn has snagged advertisers like Fiat, which used branded profiles to promote the launch of the Fiat 500.