Samsung’s latest ad tells a new story that goes down in the same spot like in the rest of the campaign; people are queued up, even sleeping in front of a store, waiting for a new phone to be available, watching the first unboxing to realize it looks like the one before? We have absolutely no idea who these people are or which device they are waiting for but maybe you can figure it out.

While waiting in line someone gets a charger from the roommate who happens to rock a Samsung Galaxy S II. The phone announces at one point that the owner has “arrived at destination”; the Samsung Galaxy S II is then advertised to come with free turn-by-turn, voice-enabled navigation. This is how people in line got “Samsunged”!