True, nursing a baby in a store’s dressing room is a fairly tried-and-true mom trick. But now, Target’s new and newly remodeled stores will feature dedicated nursing rooms. So far, about 40 locations nationwide have the discrete space, located near the fitting rooms, that appear to include a comfy chair and footstool.

Such upgrades are part of Target’s recent $7 billion investment into improving its business. In addition to the feeding rooms, the revamped stores also throw a bone to parents who are exhausted from schlepping kids in and out of the car all day long: There’s a new “drive-up” service, in which Target employees provide curbside delivery for your online purchases.