Besides having been done before, as pointed out above (thanks), I don't know that this works for just them. Works for anyone really. I assume they want $ and not blood - so based on that, how does this work to promote the brand and what it does? Stick a mutual fund logo in the corner, or a (these days) car company logo and it's no different - even a Food Bank logo would work better as at least the starving/empty pig is one step closer to identifying it with the brand, as they need money to fund food purchases. Lazy ad.