The round was led by Sierra Ventures, with participation from Bessemer Venture partners and existing investors Magma Venture Partners, iAngels and La Maison. As part of the financing round, Tim Guleri, Managing Director of Sierra Ventures, joins the Applitools Board. In addition, Former SVP at Salesforce and Slack CMO/CRO Bill Macaitis is joining the Applitools Advisory Board.

The company, which has raised $15m in total, intends to use the funds to continue expanding its product offering and grow faster.

Led by Gil Sever, CEO, Applitools provides a SaaS Visual Testing and Monitoring product for Test Automation, DevOps and Development teams to release software automatically. Based on image processing algorithms that mimic the human eye and brain, it ensures that an app appears correctly and functions properly on all mobile devices, browsers, operating systems and screen sizes.
Applitools is used by companies of all sizes, including Fortune 100 customers in a variety of verticals such as Banking, Software, Online Retail, Insurance, Pharmaceuticals, and more. Customers include American Express, Intuit, MasterCard, Bose, Sony, Salesforce, Slack, ServiceNow, Twilio, Wix and Siemens, among others.