Who: Shoot Latin America™ (SLA) was started in 2004 by Karen Watts, an experienced production industry professional, who has intimate knowledge about the countries in Latin America. As a specialist in marketing and promotion for the international film and advertising production industry for 21 years, Karen has been at the forefront of the creative aspects of this region and has been instrumental in publicizing and promoting Latin America globally. Her knowledge and familiarity of the different country’s locations, is extensive.

What:As a FREE service to foreign producers,Shoot Latin America’s goal is to offer consultations and then make connections for producers, advertising agencies, photographers and others that have an interest in shooting a project in the countries in Latin America.

One of the rare aspects of this service is the fact that SLA does not promote just one country but a whole region.As a “gringa” Karen is not affiliated with any one country or nationality, so her views are objective. It is all about the needs of the producer, as to which location or service best fits their requirements.

SLA also works with companies, services and governments to help them market and promote their locations and industries to the world thru expos and events.

Where:SLA is based in Los Angeles and works with Mexico, Central America and all of South America including islands, Puerto Rico, Cuba and the Dominican Republic.

When: Shoot Latin America will be scheduling events in the future.

Why: Starting in 1991, Watts worked for the Kemps International Production guide for 15 ½ years. She started working with the Cannes Lions Daily News in 2000 and continues to this day. She started her travels to Mexico 20 years ago and to South America 17 years ago. She has gained intimate knowledge about the countries in Latin America and has become acquainted, both personally and professionally with the best companies and services in all the major countries, traveling throughout 10 countries over the last 20 years.

Watts saw a need and had a desire to educate foreigners about these wonderful countries, industries and highly professional, experienced people. So she started Shoot Latin America!