cosmetic counter and primark - treat on fr sat sun - A study out today by price comparison website Moneysupermarket.com says stressed, bored or sad people are more likely to make impulse purchases they later regret. The study reckons so-called 'stress buying' is costing us around £1,250 a year. Winifred Robinson talks to Siemon Scamell-Katz and Claudia Hammond.

Through the analysis of everyday practices of wearing clothing, clothes are seen as connectors. They enhance, diminish or expand possibilities for perception, action and affective practices in which children engage, thereby altering the children’s ways of being. The article proposes that the wearing of clothing plays a role in constituting selfhood outside of mere representations.

The 19th-century working class read more than aristocrats, back in the days! // dignity self-worth identity independent. consumerism is a drug to numb, to suppress, narcotic on humanness. human condition. // there is no market economy bc consumers are not informed not making rational choices. irrational choices. uniformed.

http://www.bbc.co.uk/news/health-39183178 Peter Dayan, Ray Dolan and Wolfram Schultz share €1m neuroscience prize for work unravelling the brain’s reward system Selling high calorie foods in plain packaging could help in the battle against obesity according to a leading researcher who has won a share of the most lucrative prize in neuroscience for his work on the brain’s reward system. The colourful wrapping and attractive advertising of calorie-rich foods encourage people to buy items that put them at risk of overeating and becoming obese in the future, said Wolfram Schultz, a professor of neuroscience at the University of Cambridge. “We should not advertise, propagate or encourage the unnecessary ingestion of calories,” [ ... dopamine is released in anticipation of a reward, not just consumption of reward, thus seeing comfort food packaging and buying it, releases dopamine = walking into today's supermarket is dopamine rush for some, a high, irresistible, can not stop themselves from buying them 50/50 sugar/fat combos! ]

Consumerism! The more we consume, the better our lifes will be. ... Keeping up with the jonses. [...] the true cost of an item is not the price. as long as carbon, pollution is not priced in. thus the carbon tax and pollution tax (ecological and environmental). [...] WALL E is true. leaving a planet full of junk. and pollution, inhospitable environment. [...] post-capitalism = post-consumerism in age of abundance and marginal cost (energy, water, food). [...] a man's life does not lie in the abundance of his possessions. and be fearful of greed << Bible [...] consumerism does not equal to tue individuality or individualism of a human being among many. its a choice you can pick from and define yourself in public with it ie which color your iPhone has or what case for it [ min 8 Adam Smith; let flourish self-interested selfish economic interest through consumption = growth ] [...] shopping as experience. shopping as a way of life. self-medication. coping mechanism in the rat race.

Earlier this month, the commission's chairman, Dick Pound, delivered a second, damning report, which revealed that "corruption was embedded" within the IAAF under former president Lamine Diack. Within days, a decision at the highest level in Adidas was taken to terminate the relationship. It is understood the German multinational believes the doping revelations in Pound's reports constitute a breach of its agreement with the IAAF. The 11-year sponsorship deal was signed in 2008 and was due to run until 2019. At the time of signing, it was reported the deal would be worth about $33m (£23m). But sources have told the BBC the figure is much higher, and that in terms of cash and product, it is worth about $8m (£5.6m) per year. This would mean the projected lost revenue for the IAAF over the next four years will be more than $30m (£21m). //&! Unglaubwürdig. - bit.ly/1lLsDjd

Use of cartoon rabbit and suggestion that chocolate drink was a suitable regular breakfast option encouraged poor nutritional habits in children, says ASA [...] The Children’s Food Campaign complained to the Advertising Standards Authority that the promotion, particularly the use of the bunny character and the “great start” claim, encouraged poor nutritional habits in children. Nestlé denied the accusation, saying the bunny was not the main focus of the ad and it had been “carefully designed to convey a physically active, energetic character who could promote a healthy lifestyle”. [...] “Because the product was high in added sugar, we considered that the suggestion that Nesquik was a suitable regular breakfast option for children encouraged poor nutritional habits in children and the ad therefore should not have appeared at all,” said the ASA.

consumption as with dieting, is not consistent. [...] The first battles of this war on Christmas are usually fought right after (and increasingly on) Thanksgiving Day, as Black Friday shoppers are whipped into a frenzy of buying garbage products we don’t need, built in ways that maim and kill the people who make them and produced by means that slowly kill us all.

diet-related diseases have a slow progression [...] "confusion is what protects the industry." [...] "capacity to make wrong choices much easier that to make right choices." [...] [ today's food addicts are always surrounded by their enablers and drug dealers, socially acceptable ] //&! Can we cut sugar levels in our food? - 2/3 of adults at least overweight, only 17% of children meet the 5 a day - bbc.in/1Iolos2 - 'reduce sugar in packaged food.' + 'processed food with health claims' [<< where is the broccoli lobby when you need them?] Iceland Manager "can't expect a nation to change eating habits [of ready meals high in fat, salt and additives.]." [<< have to do it 1 by 1 on a local basis, community led]

We are not able to process as much information if we are in an emotional, adrenaline-driven environment Kate Nightingale, Customer psychologist [...] This can lead to frustration when people miss out on what they wanted to buy. A study in the US suggested that people who commit acts of "consumer misbehaviour" were more likely to have carefully planned their Black Friday shopping trips. Researchers concluded that some people were reacting badly to being blocked from their goals.

>> biggest killer; diet related diseases. // "industry don't want you to have clarity." as in pictures of cancer on tobacco packaging. // same w WHO reply "moderation" "meat and dairy is part of a healthy balanced diet."

Former world champion Steve Cram believes all those involved in athletics are to blame for the doping scandal in the sport in Russia. A World Anti-Doping Agency commission report has accused Russia of running a “state-sponsored” doping programme. Russia has said it is “fully committed to the fight against doping in sport." Cram said: “We are all complicit, we are all to blame. We know what’s being going on.” //&! WADA report author: 'My sadness over report findings' - bbc.in/1WNvl3u - evidence of cheating, drug abuse, cover-ups and extortion throughout the sport in the country. //&! "Long road to redemption." Lord Coe: I’m determined to rebuild trust in athletics - bbc.in/1M1QCn6 //&! NIETZSCHE ON: The Superman - youtu.be/bxiKqA-u8y4 & Losers and Tragic Heroes - youtu.be/ip97YDkvbtY

What are you running from? // the tip of the iceberg is off-label use of prescription drugs (Modafinil) for narcolepsy, ADHD and other conditions that give you the kick to focus ... on work. // Work to keep up with the Jonse's. // taking is time consuming. vs giving // commodification of human as resource, exchangable resource via capitalism // Love & Community // Do what ever it takes to get you through the day. // Good for the collective. // Coffee as gateway drug. // give everything up for success, use every thing for success // honor your needs! //

Response as expected. Moderation and Balanced. Its Position. Positioning as part of your lifestyle, life, reward yourself, treat yourself. most known "have a break have a kit kat. [...] [and share]" And Pick Your Poison, YOLO you know. Mass media are also reliant on Food Industry Advertising, stupid! Obvious conflict of interest. Editor "No you can't go so hard on them, write it in a balanced way." // First Video from their Channel - World Health Organization: Meat Causes Cancer! - youtu.be/ATvv71ycifU //&! http://nutritionfacts.org/video/everything-in-moderation-even-heart-disease/ & http://nutritionfacts.org/video/optimal-diet-just-give-it-to-me-straight-doc/ //&! FOOD (Junk Food, Engineered Sweets to addiction) AS REWARD FOR CHILDREN- youtu.be/dmSFAO13dV4?t=4m40s - child abuse in the making. Developing bad habit. Later in life you come home from a stressful day ... and reward yourself with food and alcohol, because you feel emotionally drained and stressed out.

What Is Youtube Red? What do you get? - boogie2988 - youtu.be/rMTvbA2JGcw // Subscription vs Merchandise, ebooks, Patreon, // vs Amanda Palmer - The Art of Asking. // New TOS for everyone that have to be signed. no option to opt out of YouTube Red. Then your videos will be taken down/made private. // &! Understanding YouTube Red: Paid Subscriptions and the Future of Online Video - youtu.be/2v3i5pRmqI4 - Emily Nussbaum's Essay about What Advertising Does to TV: nyr.kr/1L1xCm3 &! An overview of some research on how advertising affects us: bit.ly/1IkdPAl

instant gratification robs you of happiness, that results from putting in the work, being considered, mindful, thoughtful. effort can be the most rewarding thing in life. the pleasure of work. reward comes from hard work. --- a selfless life can bring much more pleasure than selfish life. we are social creatures. the only thing you've got to keep are your thoughts, emotions and health (well being, fitness)

From jeans to dating partners and TV subscriptions to schools, we think the more choices we have the better. But too many options create anxiety and leave us less satisfied. Could one answer lie in a return to the state monopolies of old?

If we objected strongly enough to warped views of female bodies, women would take our custom elsewhere. But we keep buying the brands that offend us [...] But the lack of change in this area suggests consumers are not changing their spending habits. And as most of the consumers of the brands and products these advertisers are selling to are women purporting to hate this kind of thing, we have a conundrum: why are we still doing this? Why aren’t we putting our money where our mouths are? And then, obviously, in further solidarity taking our mouths off for a pizza somewhere? [...] Asking, or compelling by legislation, advertisers to do this runs counter to almost every prevailing ideology and trend. It asks that moneymaking ventures act for the greater good instead of the bottom line. It asks government to chip away at a cornerstone of the free market. It conceptualises women as hapless victims of intangible forces.

"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs

[ your edgy and PR storm/press differentiation can become a liability to future growth especially if you use that kind of marketing to grow, clickbait is not sustainable. stupid. should have stayed private and nimble! wall street and the numbers call it a bluff of the founder, cant be bigger & more than it was pre-ipo. no growing endlessly as edgy brand ] American Apparel has faced growing competition in the US from cut-price overseas competitors such as H&M, who have effectively replicated the brand’s fashion for a lower price. [...] recorded a loss for ten consecutive quarters, which was unsustainable given its debts. [...] American Apparel is the country’s biggest manufacturer of clothing and it is based in downtown Los Angeles. The company claims to pay experienced factory works more than $30,000 a year, compared with $600 a year for workers in Bangladesh factories. [...] we are taking this step to keep jobs in the US, and preserve the ideals for which the company stands.”

[ Brand dilution (because there is a queue of brands waitng to be exploited and sold out, although millenials don't see sell-outs as bad anymore ...) vs ] Brand extension, the capitalist form of mission creep, has been around for a long time and, although it’s hit or miss – Richard Branson’s Virgin Brides springs to mind – it makes a certain amount of commercial sense. More depressing is what it says about consumer appetites, a sugar-in-everything infantilization of tastes that suggests if you love something, you must have it infused in your tea or printed on a blanket so you can drag it around with you everywhere. [...] This transference of one good thing to another, unrelated good thing is part of the peculiarly American urge to satisfy all appetites at once and it’s eroding the idea of pleasure as context-specific.

The Beauty Myth - Naomi Wolf // 4:50 - feeling insulted & angry? because one tells one has the power (whole plant based foods/diet), & oneself is the culprit of what one puts in his mouth, & whether or not (free will) 2 exercise (HIIT, karabolic endurance)!? Yes, these womens feelings are real bc they have been told white lies, outright lies, deceived (deception), things have been spun and reframed, & now they are made to look like fools, self-destructive, lazy, addicts, ... under those circumstances, lots of people with thick emotions arnd food & their weight since childhood can be seen not irrationally angry but, fair & square, under the given circumstances. // "she got my genetics." #epigenetics is true. brain of unborn gets pre-programmed in womb with mothers eating habits & also with health habits from father (gene expression!). // but u have to look @ it also that women are much more harshly judged than men, around this. but it catches up; rise of bigorexia/muscle dysmorphia

fat shaming (does not help, ultimately) is not enlightenment (public education and personal self-education, reading up how you harm yourself and people from high up & ur parents have poisoned you since your inception (epigenetics, pollution)), medical intervention, helping someone when you were in their shoes and found help and or helped yourself. Only YOU YOURSELF can be of true interest about YOUR health, because it is your life, your health, your well being, happiness, your disposable income not to spend on medical care. Not food multinational conglomerates owned by a handful shareholders! Theyre not interested in ur health or the nations exploding health care spending. They are interested in maintaining the status quo. Dividends. Profits. Less regulation & oversight. Rising share price. Share buybacks. As child ur indoctrinated, by those people. Because they HOLD the power. There is no broccoli lobby. How abt frame lobby involvement in food pyramid as nanny state by food giants!?

“She motivates people. She inspires people. And she is the sort of person who wants to see things succeed as a team. It’s a rare quality.” [...] Ahrendts believes the key to the company’s future is not just marvelous products, but also engaging and energizing its nearly 100,000 employees, 60% of whom now work in retail division. “If you’re going to employ people anyway,” she says, “why not make them the differentiator? They’re not a commodity.” Now that there are 459 Apple stores in 15 countries, many people have their first Apple experience inside a store—a first impression that could forever tarnish the brand if it’s not good. “Burberry was about building a relationship,” she says. “But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it’s everybody.” // apple positioned itself just above everyone else it competes w [having a margin!], but not too far up to be douchy, off-setting

[ abuse of human condition, evolution ] he argues that our social standing in today's society is no longer determined by the accent you speak with, the school you attended, or your parents. Rather, it is determined by the food we eat, our choice of holiday destination, the clothes we wear, the size of the TV we sit in front of, and whether you use a plug-in air freshener or a smelly candle. // &! Enough: Breaking Free from the World of Excess Paperback (2009) by John Naish // &! No Logo by Naomi Klein //&! The Tyranny of Choice - Renata Salecl //&! The Paradox of Choice: Why More Is Less - Barry Schwartz //&! The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them - Sheena Iyengar // &! Essentialism: The Disciplined Pursuit of Less (Greg McKeown) // &! September 2015 Wish list // &! essentialism, simplicity, minimalism, minimalismus, and tim ferriss >> decision fatigue

>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.

For Millennial’s part, while the company — one of the older mobile ad firms — had developed an extensive advertising network, some critics believed that the company had not really kept up with bigger innovations in ad tech. When it went public in 2012, the company popped with an eye-watering valuation of $2 billion, a far cry from its sub-$300 million valuation today. In that regard, coming together with a company like AOL to wrap more ad tech around its network also makes some sense. The mobile ad market is still a relatively small part of the wider digital ad industry, but with consumers’ big swing to using smartphones and tablets as their sole computing devices, this is rapidly changing, with a lot of that move being fuelled by innovations in ad tech.

Everyone should be doing something lefty. The internet was abt that. Now its everyone wants 2 be big. Optimised. Cool things come out of waste, wasting times, free time, ... eureka effect. Lefty things are not optimised. // "We build a fucking great bridge." Nobody did back then seismic modeling. They just build a fucking great bridge that actually can carry twice the lanes/traffic, you can just put a 2nd deck on it with another 6 lanes. << build 4 prosperity. not optimised. THUS lesson, build ur business that way, 4 prosperity, pay money if u want 2 used it. Dont optimise 4 anything specifically. // Oldest Companies are still family owned. Not pressures by Wall Street 4 growth & profit. "No one is happy being profitable." "You wind up taking risks, eventually falling on your face." #growth-fetish // Venture Capital wants an exit. U put urself in that corner & have fiduciary responsibility. // If u own category/vertical u can sort of set price! & 46 oh hi there world, own platform!!!

>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!

Are media giants like Netflix, Amazon, and Spotify the vanguards of a new economy? Authors Robbie Kellman Baxter and John Warrillow explain the rise of the subscription model. // advertising only cuts it at scale, and then you actually sell your users data/privacy to target them and you go down the rabbit hole to improve the ad product to get better rates thus the user is the product you sell to the advertiser - in the first place, not the product itself that is free to use, for the consumer.

mass market = commodity business = zero marginal cost/economic of abundance = low quality = value only short-term &! https://soundcloud.com/ianschafer/howard-stern-on-ad-blocking - UPDATE: This is the App Store trending searches on the morning of Wednesday, August 26th. There is definitely a Stern effect: [...] Heck, if Howard Stern can convince people to buy Squatty Pottys, he can convince them to install ad blocking extensions. Are ads even the future of advertising? Let’s figure out what the future actually is while we still have some runway. In the meantime, let’s make advertising that actually provides value to people while we still can. // // native, brand awareness, not annoying, value creation - added value, shared economic interest ads !!!

Nonetheless, it is a matter of free will whether people choose to part with their money and buy cigarettes; but there’s rightly consensus that we should discourage people from taking up the habit, and inform consumers of the dire health implications. One such measure is the introduction of plain cigarette packaging – a policy that David Cameron’s successful spinmeister and tobacco lobbyist, Lynton Crosby, thankfully failed to block. But now the tobacco companies are fighting back, suing the government for up to £11bn on the basis that it would constitute “deprivation of a highly valuable intellectual property”. [...] This is an absurd example of how the law values property over people. [...] Do we allow major corporations – not least those profiting from human misery – to have more rights in law than people?

how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."

The US retailer broke new ground when it first hit the British high street, but its edginess and internet porn aesthetic ended up tarnishing its image [...] So many of the attributes that were once unique to American Apparel – unisex clothes, ethical production, athletics-influenced designs and brilliant basics – remain important trends in fashion today. But now that everybody else is offering these too, all that differentiates American Apparel is its tarnished reputation. // what would Seth Godin recommend? Wall Street demands more than niche. Brand w 1000 True Fans, special identity, Tribe ... // sex sells is the easiest thing you can do, and Ryan Holiday (author) was behind it with AA. ... // It got the Hype cycle. it grew with it. now it has to live with the ramifications that it painted itself into that corner.

Last week, Instagram — the image-based social network with more than 300 million users — made a change that barely received notice outside the tech world. It officially switched on its API, or application programming interface, for ads. [...] On a practical level, it means that the Internet’s newest advertising behemoth is officially open for business. Thanks in part to the new API, Instagram’s current mobile ad revenue of $595 million a year is expected to rocket to $2.8 billion by 2017 — leaving even giants like Twitter and Google in the rearview mirror in the U.S. market. [...] Ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. [...] businesses can now log onto third-party sites to create, target and place an ad — self-serve style. [...] In June, Instagram opened up ad-targeting tools that tap into user data from Facebook profiles.

Too many companies offering similar services in online lending is driving up the cost of customer acquisition. Some feel higher marketing costs could lead to a shakeout in the industry, particularly affecting smaller competitors.

New guidelines for video bloggers who enter marketing relationships with brands have been published. The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. The ASA said several vlogs praising Oreo biscuits were not clearly marked.

Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w

Apple does not fight on Windows nor Google (Android) turf. It created (fact) a new category. Redefined the category of the Gadget, of the Phone. Of the Laptop. Of the Workstation. This (newest phone/better technology) is not just for the Geeks or Nerds. This is a status symbol you are seen with every day (Apple Watch, iPhone, MacBook (2015 version) at the Coffee shop and elsewhere). That person made a deliberate concious or not decision to buy the Apple product at that price. -vs- GNU/Linux or Windows or Android whatever for the same basic utility at a much affordable price. Who ever came up with that should be highlighted in the next Apple Book about Apples chapter post-Jobs.

[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.

your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)