I logged on to atpworldtour today, and the first thing I saw was a picture of Djokovic with ten-thousand sergio tacchini logos on his shirt, shorts, hat, and socks. This really made me think that this is just too much "shove our brand down you throat" type of marketing, and I don't see how anyone wants to wear a shirt that has three different logos on it. (I for one actually like the shirt, but would prefer it with just a chest logo).

http://www.atpworldtour.com/

*Rant off

woodrow1029

02-24-2011, 05:32 PM

I logged on to atpworldtour today, and the first thing I saw was a picture of Djokovic with ten-thousand sergio tacchini logos on his shirt, shorts, hat, and socks. This really made me think that this is just too much "shove our brand down you throat" type of marketing, and I don't see how anyone wants to wear a shirt that has three different logos on it. (I for one actually like the shirt, but would prefer it with just a chest logo).

http://www.atpworldtour.com/

*Rant off

Im sure you wouldn't mind wearing it if you were making the kind of money that he is making for wearing it.

woodrow1029

02-24-2011, 05:33 PM

Additionally, there are rules that limit the amount of logos you can have and the size the logos can be. He could actually have additional commercial sponsor logos on the sleeves of that shirt if he wished.

Sandwichman

02-24-2011, 05:47 PM

But is it really necessary for tacchini to load their commercial products with logos, it's not like we don't know which brand it is, after all we bought the shirt.:) Or is it just for exposure purposes?

woodrow1029

02-24-2011, 05:51 PM

It's for exposure of course.

Lemoned

02-24-2011, 06:14 PM

Adidas does the same thing. Two on sleeves, one on chest area.
And that angle of the pic makes all the logos stand out a lot more than they actually look in a normal position, I think.