Month: August 2010

Zebras and tigers both have stripes, but they are very different. For instance, even in a pinch, I wouldn’t ride a tiger. I also wouldn’t advise petting or hand feeding a tiger. A zebra, on the other hand, sure! Sounds like fun! Another obvious difference is that Zebras live on the plains of Africa. Tigers… Read more »

Some folks call it a tagline, others call it a motto or slogan. What we’re talking about here is the short phrase that follows your practice name. The little cluster of words tagged onto the end of your message. For instance, Modern Dental Practice Marketing’s tagline is: We’re in the Business to Make Dentists Smile!… Read more »

I read an article on Mashable today that listed over 30 different social media sites. There are a bazillion more out there. If you’ve heard about smart phone advertising, social networking by location, and other crazy technical stuff you don’t understand, the words “social networking” can seem scary or overwhelming. Problem is, EVERYONE has jumped… Read more »

We have three main grocery stores in my town. One is super cheap, and I have to admit, I shop there. It’s the American Way. Another is staffed by teenagers who are more interested in texting than bagging. As a shopper in this store, I’m a guinea pig for workers in training. And I’m paying… Read more »

Why Hiring Dental Personnel is Such a NIGHTMARE! It’s just a matter of understanding the dynamics and the systems that help to make the hiring process a successful and low stress activity. My vast experience tells me that many employers just “miss the boat.” Either they hire the wrong person for lack of systems and… Read more »

This blog was provided by Warschaw Learning Institute and written by Elaine Dickson. Let me know what you think! Dr. Bill Sasser, a periodontist in Charleston, South Carolina puts it very simply. “I don’t base my employee’s salary on the position, but on the person. A good employee is worth everything, and a bad one… Read more »

We’re often asked if we’ll do projects for businesses outside of dentistry. The answer is: Heck Yes! Take a peek at our portfolio, and you’ll see that half of MDPM’s clients aren’t dentists at all. While we specialize in dental content because of our experience in the industry, our clients’ businesses range from home improvement… Read more »

This week’s guest blog is by dental consultant Dr. Mayer Levitt of Jodena Consulting. A former dentist himself, Mayer has helped tons of dental practices to achieve better profits, retention, and publicity since 1989. In this blog, he discusses some ideas for phone etiquette in the dental office. You can learn more ways to improve… Read more »

Prevention is worth a pound of cure. It’s true in dentistry as well as marketing. Thwart needless expenses and ineffective campaigns. Start your dental practice marketing plan on the road to success right now. Step one is coming up with a solid logo to use in branding your practice. What is a dental practice logo?… Read more »

It’s a great question. At first glance, commenting on a blog post seems kinda like throwing your two cents into a conversation where you don’t know the players. If you aren’t the type of guy or gal to butt into a conversation you weren’t invited to, you probably don’t post comments. In addition to feeling… Read more »

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Ensuring the Security of Your Dental Website

A dental website is often the first impression potential patients gain from your practice and the services you provide. This means making a great first impression doesn’t just require an…