Marriott International and Uber latest signatories to The Code

In the last few days of Human Trafficking Awareness and Prevention Month, ECPAT-USA has announced the signing of Marriott International and Uber USA to The Code.

“Everyone has a role in fighting human trafficking and preventing child sexual exploitation,” said David Rodriguez, Executive Vice President and Global Chief Human Resources Officer, Marriott International. “At Marriott International, we are training all of our associates on how to identify the indicators of human trafficking and partnering with ECPAT-USA and the broader industry to stop this crime from landing at our front doors and in our communities.”

“We are honored to partner with Marriott International to fight child sex trafficking and exploitation in all forms,” said Carol Smolenski, Executive Director of ECPAT-USA. “With ECPAT-USA’s policies and training in place, Marriott’s associates will be able to identify and report potential cases of trafficking and bring protection to victims. As an iconic brand, Marriott International’s deep commitment to human rights and social responsibility will generate public awareness and support for the growing movement to end child sex trafficking.”

Uber, meanwhile, is teaming up with a number of anti-human trafficking organisations to help drivers spot sexual slavery victims, or those who are being held captive or forced into labor against their will.

To mark Human Trafficking Awareness Month, the ride-hailing giant is partnering with the Polaris Project, a nonprofit organization that works to combat modern-day slavery, highlighting resources and a hotline for reporting suspicious activity. Indeed, all U.S. drivers will receive in-app messages with the hotline number, in addition to information about how to spot possible human trafficking.