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Chicago-Lake Liquors rhymes with Embargo Fake N...

This is some...

I oughta...

Motherf-f-f....

I can't do this alone.

Millie Jackson, can you NSFW me please...

Ah, Such eloquence.

But seriously this is just co-opted blackface. I could go on for days, months, 400 years even, about why this is wrong. Simply stated; it is the minstrelization of caricatures that wrongly represent African Americans. A less than flattering imitation of an already too often accepted demoralized view of Black people in America. And that is just where the problem begins.

As for the creative merits of this campaign (this site is about advertising and creativity after all); There is none. This is the quintessential lazy day at the office. This is when dumb jokes go wild. Or when under-active imaginations fixate on poorly developed ideas (I'm using the word "idea" very lightly here), these ideas give you an insight of prejudiced tenants we all harbor. That is something we humans still deal with, so it is to be expected, but then we must rise above the mire. We all must employ our "better angels" or at the very least a smidge of common sense and reject these mutterings. Instead the agency decided to share their basest impulses with the world at large. Well, this is what you get when that happens.