Oxford Casino, located about 40 minutes from downtown Portland, in the town of Oxford, has a refined ski-lodge atmosphere of exposed beams, beautiful brick and warm lighting. It is hugely popular with Maine and New Hampshire players, featuring a first-class restaurant, 20 table games from Craps to Blackjack,
and over 700 state-of-the-art slots. CD&M has worked to position the casino as a genuinely new entertainment experience that is "Wicked Good Fun."

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Promoting a special offer of free scratch-off tickets, these ads encourage players to think about what they would do if they won.