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Case Study

scope

WEBSITEVIDEODIGITAL ADVERTISINGSOCIAL MEDIAEVENT OUTREACHCOLLATERAL

CHALLENGE

After the Affordable Care Act passed, several co-opslaunched across the country to provide much-needed health insurance options for Americans. Up against a tight timeline with a whole lot of educating to do, CoOportunity Health asked Red Dot to launch their brand in just six months across two states, and kick off an enrollment campaign as well.

The challenges included an entirely new marketplace, no sales force, a confusing and intimidating healthcare industry and more. We were ready, willing and more than able.