Nikon ‘Life in 360’ Study Finds 90% of Americans Believe Current Content Would be Better in 360

The survey indicates some impressive stats for 360-degree content potential.

360-degree content has come along way since the early days of virtual reality’s (VR) resurgence, with companies like Jaunt, Littlstar, NextVR, The New York Times, and many more creating and distributing immersive content. Today imaging expert Nikon has released the results from its national Life in 360 survey, which asked Americans about their awareness and attitudes toward emerging 360-degree video technology and gain insights into what Americans want to view and capture in 360.

Conducted by Wakefield Research among 1,000 nationally representative US adults ages 18+, between 15th – 21st November, 2016, using an email invitation and an online survey, respondents were asked what content, if any, that they currently watch would be better if shot with a 360-degree camera.The results that came back showed 90% indicated they believe some content would be better viewed in 360, while 3 in 5 (60 percent) believed sports and travel content would be better with a full 360-degree view. Live entertainment (55 percent), movies (39 percent), news programs and documentaries (31 percent) and television shows (30 percent) also featured.

When asked if 360-videos can capture content in more exciting ways than traditional video technology and what types of experiences they would like to capture using a 360-camera, the results showed that 92 percent want to use a 360-camera to record personal experiences, including holidays (60 percent), family moments (53 percent), milestone events (45 percent), outdoor activities (42 percent), sports they play (19 percent) and getting intimate with a partner (15 percent). 98 percent said that 360-degree videos can capture experiences in more exciting ways than other video technology on the market.

“As Nikon enters this emerging space with the new KeyMission 360 camera, the Nikon Life in 360 study sheds intriguing light on the interest of consumers in capturing and sharing their experiences in a new, exciting way,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “Nikon is committed to innovation in this space and providing creators with the tools to capture, experience and share their lives in 360.”

VRFocus will continue its coverage of Nikon, reporting back with the latest 360-degree news.

Staff writer at VRFocus who enjoys bringing the latest news to our keen readers all over the world. Obsessive gamer since the days of the Sinclair ZX Spectrum, when Peter does step outside he's off to practice Bruce Lee's Jeet Kun Do, or see the latest local live bands.