CPGS SLOW TO CHANGE, SURVEY SHOWS

NEW YORK - Customer loyalty to brands is fading, the ability to efficiently target consumers in a splintering media environment is eroding, and the rise of discounters and store brands has squeezed profit margins.Yet packaged goods makers have been slow to make wholesale shifts in marketing practices to adapt to this increasingly competitive retail environment, a new survey by McKinsey & Co. here

NEW YORK - Customer loyalty to brands is fading, the ability to efficiently target consumers in a splintering media environment is eroding, and the rise of discounters and store brands has squeezed profit margins.

Yet packaged goods makers have been slow to make wholesale shifts in marketing practices to adapt to this increasingly competitive retail environment, a new survey by McKinsey & Co. here revealed.