When I joined the AEI, one of my first steps was to arrange an informational meeting with staff members to learn what marketing challenges existed. Overwhelmingly, colleagues pinpointed the website as an area that...

When I started as Marketing Director at the University of Oregon’s Erb Memorial Union, the building had no holistic brand. All the units within the building had their own logo, font color and style....

The Willamette Valley Music Festival is an exciting annual event held on the UO campus in spring. The WVMF is dedicated to enriching the cultural experience of Oregonians by showcasing new local artists and ideas....

During our annual summer IntroDUCKtion hundreds of incoming freshman get their student ID’s, register for fall courses, take placement exams, and get a small glimpse of what their new school has to offer all...

The Project
The BE Series is an inspirational speaker series aimed at encouraging students to live up to their full potential. The series brings in speakers from across the U.S. to discuss topics ranging from...

The Project
Earth Week is a week-long celebration of the Earth and Sustainability which included speakers, film showings, outdoor activities, and events for students, staff and faculty and community members, presented by the Student Sustainability Center, and...

The Project
In Fall 2014, EMU Marketing rebranded the largest campus-wide interactive event previously know as “Intermingle” to “The Flock Party”. The Flock Party, attended by over 2,ooo new students, is dedicated to give incoming students the chance...