One of my very favorite children’s shops from Brooklyn recently opened in Nolita last month — dangerously close to where I live (uh oh). I have always admired Sweet William as it is a store that gets it just right. The space is adorable and the clothes are incredibly well edited, wearable and unique. I assure you, you will want it all. I am especially drawn to the store as a great source for newborn gifts — the teeny tiny outfits from the likes of Ketiketa and Tuss are criminal they are so cute.

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