The Global Goals campaign was announced today with a bid to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development. This unprecedented effort is supported by a variety of campaigns including action/2015, Global Citizen and Project Everyone.

New regulations issued in April 2015 state that anyone wishing to fundraise in Dubai needs to get prior approval from the Islamic Affairs and Charitable Activities Department (IACAD) through one of its registered charities. You can download the necessary form (correct as of May 2015) here.

Stephen King on behalf of the Middle East Public Relations Association shares Pamela Anderson’s cool outlook on viral PR craze with five important lessons from the ALS Ice Bucket Challenge. Continue reading➦

Join us on October 4 from 11am for an inspiring series of interactive activities where we will deep dive into the Middle East PR Awards and discover the latest guidance on CSR - as outlined in the Global Goals for Sustainable Development. Continue reading➦

MEPRA's largest ever State of the Industry Survey to be launched on Wednesday, in Abu Dhabi. We are dotting the "is" and crossing the "ts" for our MEPRA Leadership Majlis agenda in preparation for the "Big Reveal" this Wednesday at The Space in twofour54.
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Guest speaker Brian Frederick, from Porter Novelli, shares key insights, learnings and gives us a glimpse inside one of the most talked about campaigns of 2014. The Ice Bucket Challenge went viral, and Frederick witnessed and touched every aspect of the campaign. Register for free at http://bit.ly/alstoptalks. Continue reading➦

Modern Corporate Social Responsibility (CSR) and Sustainability techniques can provide invaluable brand and operational benefits for any size of business. Improve your practice by attending MEPRA Connect in Abu Dhabi and be inspired by award-winning case studies from Middle East Public Relations Awards winners and connect with your peers. Continue reading➦