NEW YORK & LONDON, March 4, 2019 – EVRYTHNG, the IoT platform that activates every consumer product to make it intelligent, interactive and trackable, today introduced the new EVRYTHNG SmartLabel DL — unleashing the full power of mass-scale product digitization with GS1 Digital Link and EVRYTHNG digital identities. More than 826 consumer product brands already, or will soon be, delivering SmartLabel compliant transparency. With EVRYTHNG SmartLabel DL, brands can simply and cost-effectively upgrade current initiatives to benefit from real-time data intelligence and full product lifecycle traceability, while turning individual products into owned-media channels for context-based marketing experiences, all from a single on-pack code. Let’s discuss how EVRYTHNG can make your investment in SmartLabel® even smarter; sign up for a meeting with a member of our team.

“Web enabled barcodes via GS1 Digital Link offer consumers a direct connection to brand authorized product information and robust content to deliver a rich digital experience,” said Bob Carpenter, President and CEO, GS1 US. “Because every physical product can now automatically be connected to the Web, consumers can experience unlimited product engagement opportunities, which also drives loyalty for brands.”

EVRYTHNG has supported the Grocery Manufacturer Association (GMA) SmartLabel initiative since 2017. “2019 is going to be a year of convergence with two big trends impacting the consumer products industry” said Murphy. “With GenZ consumers making values-based purchasing decisions and the growing Baby Boomer population demanding convenience, brands who can deliver both transparency and custom consumer experiences are going to rise to the top.”

Why EVRYTHNG SmartLabel DL?

Currently SmartLabel provides consumers a way to digitally access more detailed product information, including ingredients and provenance from 826 brands on more than 36,000 food, beverage, household, pet care, and personal care products simply by scanning a QR code on the product’s packaging. But up until now implementation for brands has not been dynamic, simple or cost-effective.

EVRYTHNG SmartLabel DL allows consumer goods companies to maximize the value of SmartLabel solutions, connecting the on-pack triggers to Active Digital Identities™ in the cloud. As a result, brands are able to deliver a range of contextual experiences and content, all triggered from the same code.

GMA predicts that within five years, the SmartLabel initiative will cover 80% of food, beverage, pet care, personal care and household products in the U.S. and Canada.

“Our hope is that EVRYTHNG SmartLabel DL will drive and more importantly, accelerate adoption of SmartLabel across the consumer products industry by making it more accessible and scalable for brands” said Murphy.

About EVRYTHNG

EVRYTHNG is the market leading internet of things SaaS platform for consumer products, managing billions of unique digital identities in the cloud. Brands and their service providers work with EVRYTHNG to apply data science intelligence on an item-by-item basis, drive new digital applications, gain visibility into supply chains, and engage with their customers. EVRYTHNG led the creation of the new GS1 industry standards that have upgraded the world’s barcodes and product tags to connect every product to the Web.