Camera bags, cameras, umbrellas, lens caps, tripods, umbrellas
and a couple of willing models have all been deployed to create the
machine (referred to as Heath Robinson machines over this side of
the Atlantic), which used the whole of the outfit's
2,500Sq Ft studio.

Says Lead Photographer David Dvir: "It's been a while since the idea
came to me in late November, 2010. We started construction on it in
January and while there have been a lot of delays -- we've
essentially just worked our butts off to get this thing shot…It was
a fun and painful project. Certainly most of the people that were
heavily involved (including myself) had a love-hate relationship
with it."

And for those of you with a huge and vacant warehouse space and
days to wile away -- here's how to create a Rube Goldberg photobooth.