Seventh Generation “green washing” their cleaning products?

Well, how appropriate the National Advertising Division of the Better Business Bureau is investigating another company “green washing” their products. NAD told Seventh Generation to remove some internet and video advertising with false claims of being 100% natural with no hazardous chemicals. Their products do contain hazardous chemicals and supposedly are no safer than other cleaning products from other companies. We will probably see more companies having to clean up their advertising as companies are “green washing” products for profit as I call it. I, for one, was caught up in the pretty packaging and the ads in some of the magazines I read. I just switched from Mrs. Meyers cleaning products to try Seventh Generation and am guilty of not reading the label…lesson learned! Read more…

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Published by GreenFLBroker, Jeannette Moore

Licensed in Real Estate since 1985, Jeannette, Broker/Owner of Green Florida Properties sets herself apart with extensive education in energy-efficient and sustainable building practices. As Northeast Florida's first NAR (National Association of Realtors) Green Real Estate Professional and certified EcoBroker Jeannette pioneered the greening of St. Augustine and St. Johns County MLS. Adding green data fields to the multiple listing service benefits anyone seeking to buy or sell a home with energy-efficient and sustainable features. Jeannette is currently one of four NAR and FR (Florida Realtors) GREEN Instructors in Florida teaching the GREEN Designation course.
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…on the tenth day of Christmas my green friend gave to me…ten wax wraps, nine tubes of caulk, eight cotton socks, seven false roselle, six craft beers, five mutual shares, four smart bulbs, three bags of taters, two quarts of milk and a potted cypress tree!

…on the ninth day of Christmas my green friend gave to me…nine tubes of caulk, eight cotton socks, seven false roselle, six craft beers, five mutual shares, four smart bulbs, three bags of taters, two quarts of milk and a potted cypress tree!