SEO Keyword Research

Theme-Based Professional Keyword Research

By Sarah Jamieson

SEO Keyword Research: Theme-Based Keyword Research. In this article series, I take you behind the closed doors of our search engine rankings lab. You'll get a guided tour of the whole professional process we use to create an SEO keyword blueprint.

The Persuasionworks system uses sophisticated, proprietary software to create a unique “keyword fingerprint” - a collection of customized themes that represents a client’s USP.

The keyword blueprint is the basis for creating market-dominating themed sites that are optimized for high search engine rankings.

Our system builds a website around a network of related topics that support and reinforce each other, positioning the site as a highly relevant authority resource in the search engines.

The keyword blueprint is also the foundation for effective pay-per-click advertising and social media.

SEO, PPC and social media work together synergistically - using them together is more effective than using just one.

The keyword blueprint provides the "expert vocabulary" that should be used consistently across a business's website, PPC ads, and social media content.

Using targeted keywords in PPC, when combined with a high-quality content site, has been shown to increase Google's Quality Score and lower cost-per-click.

Social media is an important off-page rankings factor. Search engines consider user actions such as "Likes" and sharing content as "votes" for which content is most relevant and useful.

Keywords help search engines identify the same themes in social media content that are used in a website, reinforcing their relevance.

In the next article, we'll take a look at why themed SEO keyword research is so powerful ...