And, the race is on to intercept another 10% who dream of starting to drive.

In December 2017 Interactions conducted a 1,000 sample nationally representative study amongst Irish adults to get inside the hearts and minds of Irish transport users. In addition to applying the European Travel Segments 'golden questions', we added a layer of psychographic profiling to really get under the skin of transport users.

Sounds interesting? You can access a little more detail here:

You can see what segment you fall into, and what else we can tell about you from it, here:

In 2017 Interactions is leading in Irish transport behaviour change. Read more...

Who We Are:

Since our incorporation in 1993, Interactions quickly established itself as Ireland’s leading independent specialist research company. We achieved this through our ability to draw on deeper levels of understanding of consumer behaviour, customer motivations and behavioural change to deliver real insight for our clients.