Speaking at Refresh: Google Analytics 101

On September 1, 2011, I’ll be speaking at Refresh Winchester to go over many aspects of Google Analytics – from the basic reporting to more advanced topics.

Here’s the event description:

Does your website work? If you’re not using some sort of web analytics tool, you’re probably not able to answer that question.

Even if you are, there’s a lot of hidden information (and hidden opportunities), especially if you’re using Google Analytics. While Google Analytics is super easy to add to any site, knowing what to do with it is far from easy for most people getting started.

This month, we’ll dive into the popular (and free) analytics tool, from reading basic reports to slightly more advance topics such as custom variables and tracking events and campaigns.

Corey Brown, who has been using Google Analytics since it was in private beta, will lead this discussion.