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Το κείμενο της παρουσίασης

•Midwives and patients informally tied towelstogether, giving one end to the laboring womanand the other end to her husband.

•Each person pulls on one end of the towel, theperfect counter-balance is created for the mother,getting the maximum benefit of each push-

shortening the second stage of labor.

•Labor Link, LLC was created. To effectivelypromote this product, an aggressive advertisingcampaign and sound infrastructure was necessary.

What is a Labor Link?

The Labor Link is a rope device approximatelythree feet long. It is constructed with polypropylenerope and has clear, vinyl handles. The rope bodybetween the handles is covered with a colorfulfabric 'scrunchy'.

Project Overview

•This project was developed as the final stage of amarketing campaign for the start-up businessLabor Link, LLC.