Attribution Outcomes

Completed by Daniel Novak on February 11, 2019

Course Description

Upon completion of Attribution Outcomes, the student will know how to: utilize Attribution, prepare a budget, how to optimize media across and within channels, and how to eliminate wasted spend including digital daypart fraud.

Course Syllabus

Understand how to utilize Attribution to determine time value of media tactics.

Understand how to use Attribution to create a budget.

Attribution for Creative Optimization

Attribution for Intra-Channel Optimization

Attribution for TV & Radio Optimization

Utilizing Attribution to eliminate wasted media spend

The Impact of Attribution on overall media ROI

The Impact of Attribution on media budgets

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