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The Only 4 Real Estate Marketing Tools You Need to Succeed

August 9, 2017

If you’re in the real estate business, you know how critical marketing is to your success. Competition is fierce; so you need an intelligent marketing strategy to not only get your name out there, but also to convince prospects you’re the best fit for their needs.

Myriad real estate marketing opportunities vie for your dollars, but when you have a finite budget it can be difficult to decide which marketing tools offer the most bang for your buck.

The good news is you don’t need to spend a lot to effectively market – and grow – your real estate business. In fact, all you really need to succeed are the following four real estate marketing tools.

Invite well-defined audiences to events, such as a seminar on real estate financing

Good real estate postcards feature:

A compelling headline

Attention-getting design with relevant visuals

Well-stated benefits

A special offer (time-limited, if possible)

A call to action complete with contact information

They’re also sent to well-targeted audiences: certain neighborhoods, businesses, and individual prospects by demographics and other factors.

The remarkable thing about postcard marketing for real estate is its efficiency; since you can define precisely who receives your postcards, then tailor your message to that audience, you stand an excellent chance of earning new leads.

3) Real estate newsletters

You can establish authority with informative and insightful newsletter content, which in turn fosters trust

You can become a must-read publication for your audience by including unique insights and advice, and by showcasing your clients, case studies, and new real estate opportunities

You can market your listings and services throughout your newsletters to prompt leads and follow-up calls

Like postcards, newsletters additionally make it easy to send communications only to the most likely prospects: targeted neighborhoods, investors, buyers, sellers, and more.

You can also print real estate newsletters to distribute at local establishments: groceries, restaurants, and Chambers of Commerce, to name a few. This is an excellent strategy if your newsletter includes your property listings.

… all for less than $750. If you exclude the newsletters, your investment would be around $400.

Of course, we’re not saying you can’t or shouldn’t try other real estate marketing tools. Door hangers, banners, websites, social pages, and other tools can certainly help you generate leads. However, business cards, postcards, newsletters, and yard signs are staple real estate marketing tools you can use to grow your business, whether you’re just starting out or you’re an established agency seeking growth.

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.