Industrial SEO

Everybody knows that manufacturing industry is one of the biggest and fastest growing industries worldwide, the world relies

on manufacturing companies. But the presentation they were doing with the old technique only. Many manufacturing companies think that just because they have a website or a Facebook page, they are utilizing digital marketing strategies they having the specific mindset that it is waste of time and if we pay funds to the SEO agency immediately our website will be on the top of the Google rank. One more misconception about an industry is when they having website means everything has been done from their end. As we know that having a website means not really getting sales through it you have to optimize the website as well search engine optimization took place.

When an individual check your website it has to be very prominent, the visitor of your website get to understand about your products and services, I have seen some of the websites are telling about their goals and vision or CSR, Why we are better than others? These kinds of stuff is not trustworthy to the visitors and this will increase the bounce rate (viewer of the website immediately close your website it’s called as bounce rate) that also mean viewer or maybe customer feel website is not relevant, instead of that you have to show mainly on your website with classy images and big stylish fonts what industries you serve, what sets you apart from your competition, and a call to action allowing you to reach a sales representative. Fortunately, the use of social media and digital marketing for B2B manufacturers has been growing exponentially in the past few years with the help of the this defiantly any organization could do branding very rapidly and reach out to their niche audiences.

How does it look? While your website’s primary focus should be on what products and/or services the company has to offer visibly pleasing and eye-catching site could give you a competitive advantage. Your logo and product images have to be very good quality and eye-catching, not having a clean, quality site could actually hurt you. As much as I hate to say it, we humans are attracted to things that are, well, attractive. You don’t want your website to look like it was designed in one hour. This is the perfect way to demonstrate that you are a stable, reliable and successful company

Is your site consumer friendly? First off, make sure your customer clearly knows what you do, what you sell, and what you offer, think about adding an easily found on the website an online catalog or incorporate e-commerce onto your site. Depending on your product if it is easy to sell online or not, If yes then why not take an advantage to sell online. Have to create or use a theme for your websites such as e-commerce site and a mixture of a dynamic website. Word press CMS is having multiple options available at very less cost. On the main page of your website I can insert offering a monthly newsletter the consumer can subscribe to via e-mail may also be beneficial. By this means the customer can keep in touch with your recent activities, so the new customer can be converted to the repeating customers. And you also obtain contact information for potential clients

How’s your SEO? Search Engine Optimization is not something to be looked over, either. In order to get new customers, they need to be able to find you. SEO is same as you have a very big book library and if your search for any keyword search engine will provide you the accurate data. Such as all over the world the most popular search engine is Google so everybody wants to be on top of the all results first-page first result on the Google. But it’s not like that Google will diversify the search result according to geographic location, age, gender, interest etc. So manufacturing Industries has to understand these criteria while doing SEO. You can’t be on the top of your every product always there may be fluctuations happen.

Using social media?

Well, this is simple: use it. Post pictures, update statuses, tweet, blog, and most importantly, engage with your customer! Best practices are to join the communities and groups which is relevant to your product or categories which may be you targeting audiences or Listen to what they have to say, answer their questions, and let them know you care. very cost effective way to promote and advertise your company and to turn your brand into a strong, stable and prominent tool that sells. Always social media will good platform you to increase brand awareness.

ThomasNet

Tom’s blog is a supplemental page from the main ThomasNet website. The blog consists of manufacturing-related news to keep you well informed on your industry. There is tailored information specific to niches within the manufacturing field, such as product and component manufacturers, capital equipment manufacturers, custom manufacturers, service companies, and industrial distributors.

Industrial Marketing Today

Industry expert Achinta Mitra writes the Industrial Marketing Today blog. Mitra founded an industrial marketing and consulting agency, called Tiecas, in 1987. With 30 years of experience giving marketing tips to manufacturers, it is safe to say he’s well practiced in the field. Mitra has a mechanical engineering degree from the Indian Institute of Technology in Bombay, Mumbai. He also has an MBA degree from Kent State in Ohio.

Manufacturing.net

The website title alone should be an indication that this blog covers all manufacturing topics. Marketers can find information and trends in their specific field by navigating the blog to specific topics, which include aerospace, automotive, economics, energy, global, IOT, labor, operations, product development, recalls, regulatory, software, supply chain, and technology. They also have guides for both companies and products.

Sync Show

Sync Show specializes in digital marketing strategies for manufacturing companies. Their blogs inform readers about website design and development, online branding strategies, search engine optimization, social media, inbound marketing, lead generation, mobile platforms, email marketing, e-commerce, company culture, metrics, and return on investment. They also provide insight on production procedures and employee advice. In addition to their blog articles, you can find Sync Show on Facebook, Twitter, Instagram, Linkedin, Google+, and YouTube.

Industrial Marketer

For those marketing experts who want insightful information written for engineers and other technical professionals, the Industrial Marketer is the place to find it. Some of their popular content includes business-to-business branding strategies for manufacturers. They also have articles to help small businesses and online stores compete with global companies.

The Industrial Marketer also helps manufacturing companies set goals for their marketing strategies. Their advice will help marketers not only set goals but also follow the proper steps to achieve them.

Things about Digital Marketing Your Management has to Know

1. Is It Necessary to do Digital Marketing?

If you ask me, it is necessary to sustain in the market nowadays there is so much competition in India. If someone is happy with the old ritual market but they have to remember that your 10 out of 5 competitors are doing Digital Marketing and when they will steal your customer you may not know.

So it’s necessary. Seo is not about only your company stays on 1st rank. It is depending on how many keywords have been ranked? How your website is performing nicely? How many inquiries you get through the website or digital marketing source

2. Is It Cost-Effective comparatively Old Marketing?

Of course, it is cost effective. Targets users who are actively looking for your products and services online. Whatever the product is everyone is seeking on the internet once a while, SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy. Searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in about cost-reserve funds and in addition efficient for organizations.

3. What’s the ROI getting through Digital Marketing?

Anyone can able to track nearly every aspect of their strategy, like increases in rankings, traffic, and conversions. It’s not necessary that to measure an ROI you need e-commerce sites like Amazon or Flipkart where the retail products can be sold and we can easily calculate ROI. Here In terms of Page Rankings, Enquiries getting through a website, visits to websites, How many customers are subscribed to newsletters? There are some of the factors for ROI

4. Is Digital Marketing is a Long or Short-Term Strategy?

You have to It’s a long-term strategy. It doesn’t stop when your keyword top of the Google’s first rank. After some days it isn’t on the first page, your competitors will always chasing you all over the world. Have to keep updating always.

Any of the Manufacturer starting Digital Marketing from the scratch than to come up with search result it takes 5 to 6 months or more than that.

5. What Are the Different Types of SEO?

White Hat SEO: white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include:

Offering quality content and services
Fast site loading times and mobile-friendliness
Using descriptive, keyword-rich meta tags
Making your site easy to navigate
Black Hat SEO: include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful to consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to work.

6. Will It Affect Offline Sales?

Yes this will give some positive result, I am working for manufacturing company only, from the beginning I am observing about offline sales, As our organisation doing SEO rapidly from last year the offline sales also get increased, most of the peoples are aware of the brand while they are searching for any related product once or twice they were read the name of our brand or saw logo on social media platforms etc. So basically any salesperson supposed to meet new prospective customer. Psychologically they were considered as a well-reputed brand.

7. From where should Start Digital Marketing?

The best starting point to start Digital Marketing is Keyword, without proper keywords your whole digital marketing strategy will collapse or whole efforts had taken will be not relevant to keywords are not qualify. Google keyword planner is the best practice to choose proper keywords for your campaign, there are several videos and blogs are available with working on Google keyword planner.
Then after would like to check your website, is it optimized? That means search engine can able to check the content, images, videos of the website. Some of the websites are not optimized means search engine is not able to understand what is the structure of the website. So ultimately result is not shown on the search engine.
BACKLINKS are the measure parts of SEO. These are nothing but the roots of websites, there are many websites are available to get backlinks of your products and services, these are like blog post you can write a short blog about your product or services and any other related information. Question and answers website help you to search topic related to your product or services, suppose someone is asked about the relevant question related to your product then you should answer and share valuable information. And those were publically appears, so your answer will readable to many peoples who have same doubt or questions. Forum posting is an online discussion site where people can ask their queries with each other in the form of messages. It is one of the effective ways to create backlinks to the site and drive traffic through that website. Social Bookmarking saving links for future reference. Comes from the physical world of placing a bookmark into a book to remember your place. You could have a pure Bookmarking on site on the web or in your browser.

Common Misconceptions about Digital Marketing

Digital marketing means social media

Yes, That’s right I have met various people when I discussed about digital marketing with them I realised that most peoples thinks that create a Facebook business page and posting images videos that means the social media, It’s quite hard to convince them.

Digital Marketing is Building awareness and promoting a brand or product online using all available digital channels. Social Media In Digital Marketing On Page Optimisation, Creating Backlinks, Optimised website according to search engine to rank first page.

Social Media is one of the part of Digital Marketing Social Media is the latest buzz word in Internet Marketing the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This also brought new channels to digital marketing as well. Social media helps to create brand awareness the most because on social media same demographic, same topic, same interest kind of people are gathered and we can easily find them to promote. Using Social Media.

Digital Marketing is expensive?

Reduced Cost

The reason why many businesses have chosen online marketing instead of offline marketing is reduced cost. Internet marketing offers cost effective, flexible and better-managed budget control. Search engine optimization is free of charge, all that is required is a good web page and knowledge. The cost-effective is relatively high compared to newspapers or outdoor. Pay-Per-Click is also a great way to save money and keep an eye on costs as payment is based on real clicks your ads get. The cost of TV ads is enormous and you cannot even tell how many people actually paid attention

Measurability : The Impressive Measurability of Digital Marketing

The amount of traffic coming to your website

The amount of traffic coming to your website

Measuring new vs returning users

Knowing where visitors are coming from

Measuring Click-Through Rate (CTR) of ads

2.Measuring conversion rate

Thus these are some factors could measure by digital marketing analytics and free tools available by many search engines and websites, Where as many traditional marketing techniques are also good but it cannot measurable, such as tv, you can’t find out how many persons had viewed your advertisement instead digital marketing gives you the perfect answer. If something customer does not connect with add or not really impressive add is made so immediately digital marketing result as analytics could show you the result and accordingly it gets changed with very less time and money

Instead of Old traditional marketing strategy techniques is very lengthy

Real-Time Results : Digital Marketing give the real time results that means you can see in live who have been watching you website and at which page, Along with age, sex and location, that helps to improve your targeting location likewise.

Demographic Targeting : As discussed earlier analytics result always helps to show the demographic results, so manufacturing industry could rectify where our product needs to be supply and which product is got enquired more at specific location

Long-Term Exposure : The normal life expectancy of a customary advertising effort is 1 a month, yet web promoting is a nonstop procedure that will bring comes about equally. On the off chance that you have achieved the main pages of web search tools you can remain noticeable for potential customers for an extensive stretch. Updates are obviously important to hold this position and keep up normal minimal effort of your system. Content showcasing will make and keep up the picture of a supposition pioneer and an expert that will build your notoriety and dependability that thusly spreads as informal publicizing.

2. Execution in digital marketing is difficult

Depending on the perception of the company how digital marketing getting involved in it, If start is going wrongly the execution and efforts goes wrongly of course. Everything starts with platform where you want to show your customer wants to see. Suppose manufacturing company is producing such a big product with million buck required for one purchase vice a versa the website which look pretty cheaply not worthy to the manufacturing company trust factor of customer will lose there. Again we talk about the keywords which customer searches if choose wrongly then efforts which gives on digital marketing will be insignificant.

So While initial phase On page optimization on your website will be crucial part and then choosing keywords wisely is also the good start of digital marketing execution then everything goes easier