Swoop Help Center

Does my content need to be formatted in a specific way for Swoop?

Swoop behaves just like a search engine; it scans a page in real-time to analyze the content and identify keywords. If the content on your pages is well structured HTML, designed with search engine optimization (SEO) in mind, Swoop can read the page quickly and easily, and serve the most relevant ad.

For example, in the case of a recipe blog, marking up the content with a microformat such as hRecipe would maximize Swoop's targeting capability. We recommend using Easy Recipe or ZipList.