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Skills

Fashion

Events

Marketing PR

Blogging

Office

Photoshop

Powerpoint

Word

Social Media

Content Creation

Style Advising

Brand Consultant

Work history

Currently

Global Social Media & Community Manager

Vertu

Aug 2014

• Lead on real-time content initiatives and asset delivery alongside a consistent TOV and strategy, which resulted in dramatic growth and engagement peaks across key platforms such as, Instagram (+244% followers), Youtube (+30% viewing increase) and growing the Facebook community from 134k to 141k all in one month
• Responsible for monitoring and engaging with key influencers and customers’ needs on social media – both reactively and proactively - across all across platforms
• In charge of annual and monthly content calendars and content planning, including idea generation, campaign integration, asset planning and overall strategy
• Oversaw regional optimisation and content plan reviews for China (weibo and WeChat) and other key regions including Russia, Italy, Paris and UAE
• Creating engaging, relevant content across lead campaigns such as new product launches and events and seasonal activities, which led to the highest reach and engagement for the launch of the VertuForBentley handset ever for the digital/ social team
• Working closely with internal stakeholders to produce pro-active communications in the form of a daily/ weekly newsroom
• Identifying new and emerging social trends,
reporting tools and making recommendations for relevant implementations for Vertu
• Responsible for liaising with the external Social Media agency and supporting strategic planning and reporting