Sunday, July 10, 2016

If you're looking for a break from the rough realities and injustices happening in everyday life at the moment, then HBO's new procedural thriller The Night Of may not be for you.

It turns out that this limited series may be the worst night of 'Nasir "Naz" Khan's' life.

The son of Pakistani immigrants is a good student, although shy and sexually inexperienced, so when he borrows his father's taxi cab to drive from Queens to Manhattan for a night of partying, he doesn't know that a chance encounter with a mysterious girl thinking she's hailing a ride would lead to a wild night of sex and drugs, and him waking up the next day in bed to find her stabbed to death beside him.

Naz, played by Riz Ahmed, is subsequently arrested for her murder, interrogated by police and sent to prison. Then his family struggles to help provide legal support because their cab has been impounded, leaving them no way to pay for a good lawyer.

As you can see the situation seems dire and certainly seems to reflect some real-life prejudices, and although the drama sounds intriguing and compelling viewing, it's safe to say it won't fill your heart with cheer.

The eight-episode series is based on the 2008 British series Criminal Justice, following the journey of a young man accused of murder through the justice system.

These billboards for The Night Of were first snapped on June 16 along Melrose Avenue, then spotted along La Brea Avenue and Sunset Boulevard through June 19, 2016, with the giant-sized version photographed towering over West Hollywood's infamous Sunset Strip.

This ad creative is so interesting, don't you think? At first Daily Billboard thought it was a iron bridge, but on closer inspection its the view from above a city street at night. Very clever indeed.

Will you be tuning in this Summer to find out what really happened The Night Of?UPDATED: This awards season The Night Of has become a bit of a critical darling with three Golden Globe and two SAGAward nominations, including acting nods for John Turturro and Riz Ahmed. Here's some billboard support for the limited series from HBO snapped along Highland Avenue on December 18, 2016.

UPDATED: Here's also the Emmy consideration billboard for the 'Mesmerizing' limited series, snapped along Melrose Avenue on June 3, 2017.
And another different ad creative spied above West Hollywood's Sunset Strip on June 8, 2017.UPDATED: The Night Of received a whopping thirteen Emmy nominations, including lead acting nods for Riz Ahmed and John Turturro. Here's a follow up campaign billboard to support its awards nominations spotted along Ventura Boulevard on August 22, 2017.