Forum Fridays

Geneva Business School's Forum Fridays include an open discussion about various majors, aimed at providing students with the opportunity to learn more about their area of study.

The next edition of the event will take place over two days, exploring the evolution of modern marketing and how to align marketing and sales in the digital age. As usual, the event features special guests who will share their expertise. On June 1st, students are joined by two successful digital marketing entrepreneurs—Antoine Delmas of Ibiza Essentials, and Dag Flachet of Social Legends—for a discussion on how brands are changing the way they talk to their customers. On June 2nd, Jordi Gill, Managing Director at Execus, will discuss marketing to facilitate business growth, such as allbound marketing approaches, corporate and personal dimensions, customer lifetime values, and the offline customer relationship. He will be joined by a professor at Universitat Ramon Llull, Ricardo Torres Kompen.