Breaking News - Korg USA to Distribute Waldorf in US

L to R: Andy Rossi, James Sajeva, and Nick Kwas of Korg.

Whoa. So this is a thing we know now. Korg USA has announced that it will be the distributor of Waldorf synthesizers in the USA.

Waldorf is known for such synthesizers as the analog Pulse, the wavetable MicroWave XT, the recent KB-37 Eurorack-hosting keyboard controller, the Blofeld, the Streichfett string synth, the incredibly versatile Q, and Hans Zimmer's favorite, the nigh-unattainable Wave. The company was an outgrowth of Wolfgang Palm's PPG, who gave us that other synth called the Wave in the 1980s.

Korg's role will include all marketing, sales, and distribution for Waldorf in the USA.

“Waldorf is a natural fit for Korg USA, and we are honored to welcome them to our family of brands,” said James Sajeva, Korg's director of technology brands. “We pride ourselves on connecting dealers with the very best products to help them grow their business, and Waldorf is a great complement to that initiative.”

We at Synth Expert think Waldorf is a far under-exposed and under-appreciated synth maker on the US side of the pond. With the power of a large brand like Korg behind them, perhaps that is due to change.

Congratulations to both companies and we wish you a long and prosperous relationship!