Strategic Objective 3 - Reputation and Attractiveness

Aim

We are committed to building our reputation and international
attractiveness by celebrating and promoting our culture and values,
boosting our export performance, ensuring that Scotland remains an
attractive location for investment and building on our education
research capability.

Energy and Water

With India's large population the demand for energy is very
high. The Indian Government recognises that it needs not just a
plan to add 175
GW of renewable energy by 2022
[10], but a development strategy that will enable it to transition
to a more sustainable energy mix. Scotland, which aims to generate
an equivalent of 100% of electricity demand from renewable sources
by 2020, is well positioned to partner with India.

Given the importance that the Indian Government is placing on
clean water (such as the 'Ganga River Cleaning Project'), there are
opportunities for collaboration in an area where Scotland has
considerable expertise. This requires co-operation with both state
and national governments.

The Scottish Government is committed to making Scotland a Hydro
Nation. Our water resource is significant and in a world demanding
more food and water, there is good reason to nurture it for long
term sustainable use. Partnering with India to share best practice
on the management of water and developing and piloting water
purification technologies, will enhance Scotland's profile as a
Hydro Nation and provide direct economic benefit to both
countries.

What is our long-term ambition?

Contribute to
UN Sustainable
Development Goal 6 to ensure clean water and sanitation for
all.

Contribute to Sustainable Development Goal 7 to ensure
sustainable energy for all.

Encourage the use of Scottish technologies for water
purification in India.

Support entrepreneurs from Scotland and India to establish
water and energy businesses.

Cultural collaboration between India and Scotland helps to
develop mutual understanding and build a relationship of respect,
trust and celebration. Both Scotland and India have distinct and
diverse cultures and heritage, allowing infinite opportunities to
inspire each other creatively, share skills and develop
long-lasting partnerships. Culture can also be used to enhance
educational and business co-operation between our two
countries.

India has a growing middle class (expected to reach 200 million
by 2020) with disposable income and interest in travelling
overseas. Scotland has much to offer as a destination for both new
Indian visitors and those with family ties.

What is our long-term ambition?

Strong, long term cultural co-operation between India and
Scotland.

Greater awareness of Indian culture in Scotland, helping
Scotland to internationalise.

Greater awareness in India of Scottish culture, including
better visibility of Scottish cultural acts in India.

Scotland is established as a must-visit, must-return
destination for key Indian tourist markets.

India is regarded as a key market for the Scottish tourism
industry.

European Union

Aim: Encourage engagement with the
European Union.

Our ambitions for working with India align with the first three
objectives of the International Framework. However, it is important
that Scotland presents its views as appropriate on any
EU-India agreements or
collaborations.

Delivery

This strategy for engagement with India is clearly aligned with
the Scottish Government's International Framework. As such,
reporting on the success of the delivery of this engagement
strategy will be through the International Framework's reporting
mechanisms and contribute to the 'regular updates' that the
Framework's accompanying policy statement set out.