We're compiling everything you need to know about the commercial side of this year's big game, and we'll keep updating this post right up until Feb. 1, when you can follow our live coverage.
All the brands in this slideshow are organized in alphabetical order for ease of navigation.

Anheuser-Busch

Anheuser-Busch

The brewer Anheuser-Busch is going all out once again, this time airing three minutes, 30 seconds of ads during the event.

It has two ads planned for Bud Light, each created by a different agency, and another for Bud, as Adweek details.

"Lost Dog," has been created by Anomaly and will show how "only your best buds are the ones who always have your back." It acts as the sequel to last year's much-loved "Puppy Love" spot and features a cute canine and the famous Clydesdale horses.

Avocados from Mexico

Avocados from Mexico announced in January it would run a 30-second ad during the Super Bowl, but it will keep its TV ad creative under wraps until the game.

The brand will also be creating other marketing opportunities around the football season. That will include social-media activity featuring American TV host Mario Lopez and in-store ads.

In a press release, Avocados from Mexico explained the reasoning behind advertising a warm-weather fruit during the middle of winter: During the month of last year’s Super Bowl, 70 million avocados were sold in the US.

BMW

BMW's North American vice president of marketing Trudy Hardy says the company will use the Super Bowl as a platform to "educate" viewers about the benefits of electric cars.
KBS is the agency behind the spot, but we don't have any more details yet about its creative direction.

Carnival Corp.

Carnival Corp

The travel and leisure company — which owns brands including Carnival Cruise Lines, Costa Cruises, and P&O Cruises — announced in December that this year it would air its first Super Bowl commercial.

The 60-second spot will be created by BBDO and directed by Hollywood director Wally Pfister, who has worked on blockbusters such as "Inception" and "The Dark Knight" trilogy.

Carnival is sourcing the commercial from its "World's Leading Cruise Lines Marketing Challenge," which gave North American consumers the chance to "join" the company's marketing team and vote on their favorite creative concepts. The challenge is down to its final four ads (the image on the right is taken from the "Getaway" spot.)

Coca-Cola

Coca-Cola has confirmed to both AdAge and Adweek that it is running a 60-second commercial during the Super Bowl, but little else is known yet.
Last year the drinks brand ran two 60-second commercials, "Going All The Way" and "America The Beautiful." The latter commercial — which featured the singing of "America The Beautiful" in English and languages like Hindi, Arabic, and Tagalog — was polarizing. It aimed to highlight the multicultural makeup of the US and also featured a gay couple, and Twitter blew up with reaction from people who hated (and people who loved) it.
Here's the "America The Beautiful" ad:

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Doritos

PepsiCo's Doritos is once again running its "Crash the Super Bowl" contest, asking people to send in their own submissions for the chance to win that coveted ad spot and a $1 million prize.
Doritos received nearly 4,900 submissions for this year's spot and has whittled those down to 10 finalists. Fans are invited to vote on their favorites. The most popular fan ad will air during the big game as well as another spot chosen by Doritos.

Dove Men+Care

Dove Men + Care is returning to Super Bowl advertising after a five-year hiatus.

The brand's marketing director Jennifer Bremner told Adweek the ad would build on the 2010 spot's theme of celebrating "the multidimensional aspects of masculinity that define what it means to be a man today."

Dove Men + Care also plans a raft of social-media activity for the Super Bowl push, which will include a mix of planned and real-time marketing.

GoDaddy

GoDaddy

The Super Bowl-commercial stalwart GoDaddy is set to make its 11th appearance.
The web-hosting company has been holding a competition to name the star of its 2015 campaign: a cute golden retriever puppy.

The votes were counted, and "Buddy" is the star of the ad. GoDaddy announced on Jan. 14 it had also hired Buddy as its CCO, or chief companion officer. In that same press release, GoDaddy revealed Buddy's role in the Super Bowl ad included "trotting in a ravine, walking a narrow wooden bridge and riding out a (fake) lightning storm."

Lexus

Created by independent ad agency Walton Isaacson, the spot shows Lexus' NX model being put through its paces in what appears to be a glamorous indoor parking lot, while dancers writhe and splash in between the frames of driving. The spot isn't set to a traditional musical soundtrack but instead features the tuneful noises of the car as doors slam and tires squeal.

Here's the ad:

Loctite

The glue maker is betting big on the Super Bowl this year, dedicating nearly its entire annual ad budget to its spot.

The brand told AdAge the Fallon Minneapolis-created ad would act as the latest installment of its #WinAtGlue campaign. View the video Here

Leo Burnett will create the ad, which is thought to be appearing pregame.
Earlier this month McDonald's revamped its "I'm lovin' it" tagline in a new ad, featuring the phrase "Choose Lovin,'" which features animated stars like Mario and his archenemy Bowser.

Here's that "Archenemies" spot that was first published at the start of January

Mophie

Daniel Huang, CEO of Mophie, told USA Today the company was using the Super Bowl to tell its story to a "much broader audience." Mophie specializes in mobile battery packs and smartphone cases.

Deutsch LA is behind the spot, but we don't yet know anything else about the creative.
Alongside the ad, Mophie plans to give away $1 million worth of product on its website if the game goes into overtime.

Nationwide

The insurance brand confirmed in December it was returning to the Super Bowl for the first time since 2007.

In a press release, the brand — which is also the official insurance sponsor of the NFL — said it would reveal more details about the campaign on Twitter and Facebook closer to the event.

It's unclear whether its lead agency McKinney — or Ogilvy & Mather, which created the brand's recent campaign starring Peyton Manning — will be behind the Super Bowl spot. Our guess would be the latter.

Nissan

Again, no details yet on creative, but Nissan North America's senior vice president for sales and marketing Fred Diaz hinted: "We're about bold innovation for all." Well, OK, not much of a hint, but it's all we have to go on so far.

Skittles

Skittles is making its Super Bowl debut this year.

No details yet about the actual ad, which will be created by DDB Chicago, but the brand celebrated its Super Bowl spot announcement on Jan. 6 by seeding out a video across its social channels starring former Super Bowl MVP Kurt Warner.

The fun ad sees the former quarterback kicking back during a Skittles-themed tailgate party. A Skittles spokesman confirmed Warner would not be appearing in the Super Bowl TV ad, however.

Snickers

"You're Not You When You're Hungry" campaign. BBDO New York has created the work.
No more details are out there yet, but Snickers has confirmed it will feature at least one celebrity.

Mars has been building up to the big game with an on-pack competition across its Snickers, Mars, and M&Ms brands, which enters consumers into a sweepstake with a chance to win a trip to the Super Bowl.