FLBhttp://blogs.forrester.com/taxonomy/term/9576/all
enDéjà Vu All Over Again, Or Why CIOs Still Fail At Communicating Valuehttp://blogs.forrester.com/peter_burris/14-02-25-deja_vu_all_over_again_or_why_cios_still_fail_at_communicating_value
<p>One of my colleagues, Karen Rubenstrunk, is a principal advisor for our CIO Executive Program. I've known Karen for close to 20 years; she is a superior CIO coach. Recently, we found ourselves discussing the challenges CIOs have communicating business value. Here is Karen's point of view:</p>
<p>If you've been around tech management as long as I have, at some point you've had the conversation that keeps on giving (like heartburn): how to better communicate the value of technology to the business.</p>
<p>Like me, I'm sure you've continued to wonder why we keep having this conversation over and over and over.</p>
<p>At a recent CIO Group Member Meeting, I found myself drawn into this conversation yet again -- and being the lone dissenter in the room about what to do about it. While we kept talking about which new technologies or recent economic trends were making the task of communicating value so difficult, I've learned that the real problem isn't technical, it's personal: CIOs need to focus on <em>perceptions</em> and invest in the power of personal relationships with business peers.</p>
<p><strong>Perceptions Drive Value</strong></p>
<p>Technology's perceived value to the institution is directly related to the maturity of the relationship between technology management and other functional managers and their teams, and that relationship is built on two fundamental perceptions: 1) the business' perception of its dependence on technology, and 2) the business' perception of technology management competence (see figure below).</p>
<p>CIOs who suffer from a supposed inability to make the value case with their business partners are usually looking for the set of unassailable metrics or the great business case or the perfect communications plan, while those who have mastered the value issue have set their efforts squarely on maturing the relationships with their partners and the underlying perceptions that support those relationships. </p><a href="http://blogs.forrester.com/peter_burris/14-02-25-deja_vu_all_over_again_or_why_cios_still_fail_at_communicating_value" title="Read the rest of &#039;Déjà Vu All Over Again, Or Why CIOs Still Fail At Communicating Value&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_9576 first"><a href="/category/flb" rel="tag" alt="See other content with this tag." title="See other content with this tag.">FLB</a></li>
<li class="taxonomy_term_12428"><a href="/category/business_relationship" rel="tag" alt="See other content with this tag." title="See other content with this tag.">business relationship</a></li>
<li class="taxonomy_term_9346"><a href="/category/business_value" rel="tag" alt="See other content with this tag." title="See other content with this tag.">business value</a></li>
<li class="taxonomy_term_9832 last"><a href="/category/strategic" rel="tag" alt="See other content with this tag." title="See other content with this tag.">strategic</a></li>
</ul></div>http://blogs.forrester.com/peter_burris/14-02-25-deja_vu_all_over_again_or_why_cios_still_fail_at_communicating_value#commentsCIOFLBbusiness relationshipbusiness valuestrategicTue, 25 Feb 2014 14:50:05 +0000Peter Burris10367 at http://blogs.forrester.comIntroducing A New Peer Network For EA Executiveshttp://blogs.forrester.com/sharyn_leaver/13-09-06-introducing_a_new_peer_network_for_ea_executives
<p dir="ltr"><span id="docs-internal-guid-78ad23fb-f425-6a7e-08a3-f993efc1fafa">We've been talking to many of you in the last year about improving our Forrester Leadership Boards for Enterprise Architecture Professionals -- our peer collaboration program for senior executives.</span></p>
<p dir="ltr">In our research, we found there was a clear distinction between the executive audience: the enterprise architects and the leaders of strategy, planning and innovation for their IT organizations.</p>
<p dir="ltr"><span id="docs-internal-guid-78ad23fb-f425-6a7e-08a3-f993efc1fafa">As such, in addition to our existing Enterprise Architecture Council, </span>we have just launched our Business Technology Strategy Council to better serve our executives in this role! In order to distinguish between these groups, below are some examples of some of the member challenges you'll find in each of these groups.</p>
<p dir="ltr">Business Technology Strategy Council:</p>
<ul>
<li dir="ltr">
<p dir="ltr"><span id="docs-internal-guid-78ad23fb-f425-6a7e-08a3-f993efc1fafa">Establish strategies with quantifiable business impact.</span></p>
</li>
<li dir="ltr">
<p dir="ltr"><span id="docs-internal-guid-78ad23fb-f425-6a7e-08a3-f993efc1fafa">Drive innovation and embracing emerging technologies.</span></p>
</li>
<li dir="ltr">
<p dir="ltr"><span id="docs-internal-guid-78ad23fb-f425-6a7e-08a3-f993efc1fafa">Mobilize executives, peers, and customers around your BT strategy.</span></p>
</li>
<li dir="ltr">
<p dir="ltr"><span id="docs-internal-guid-78ad23fb-f425-6a7e-08a3-f993efc1fafa">Optimize the IT portfolio for top performance.</span></p>
</li>
</ul>
<p dir="ltr">Enterprise Architecture Council:</p>
<ul>
<li dir="ltr">
<p dir="ltr"><span id="docs-internal-guid-78ad23fb-f425-6a7e-08a3-f993efc1fafa">Tap best practices to advance your EA practice maturity.</span></p><a href="http://blogs.forrester.com/sharyn_leaver/13-09-06-introducing_a_new_peer_network_for_ea_executives" title="Read the rest of &#039;Introducing A New Peer Network For EA Executives&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_12031 first"><a href="/category/business_technology_strategy_council" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Business Technology Strategy Council</a></li>
<li class="taxonomy_term_12032"><a href="/category/enterprise_architecture_council" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Enterprise Architecture Council</a></li>
<li class="taxonomy_term_9576"><a href="/category/flb" rel="tag" alt="See other content with this tag." title="See other content with this tag.">FLB</a></li>
<li class="taxonomy_term_12030 last"><a href="/category/forrester_leadership_boards" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Forrester Leadership Boards</a></li>
</ul></div>http://blogs.forrester.com/sharyn_leaver/13-09-06-introducing_a_new_peer_network_for_ea_executives#commentsBusiness Technology Strategy CouncilEnterprise ArchitectureEnterprise Architecture CouncilFLBForrester Leadership BoardsFri, 06 Sep 2013 17:20:47 +0000Sharyn Leaver9725 at http://blogs.forrester.com