Customers are the foundation of business growth and a company's most critical asset. Loyal customers spend more, more often, and act as compelling advocates for your business and brand. And retaining existing customers is typically more cost-effective than recruiting new customers to replace them.

All of which means that nurturing customer relationships and realising their potential for business growth is critical.

TRI*M Customer Experience is our world-leading solution. It pinpoints the changes that will have most direct impact on customer retention and growth, and provides a powerful indicator of long-term business success in the form of the TRI*M Index. We link our key metrics to external business measures to ensure that they drive growth and provide return on investment, and our extensive database of over 16,300 studies provides a wealth of information to give context to our results.

A strong corporate reputation is essential to protect and grow your business. An excellent corporate reputation attracts customers, employees, investors and business partners, and encourages support from influencers and other key stakeholders.

TRI*M Corporate Reputation measures, manages and monitors corporate reputation across all relevant stakeholder groups with an unmatched ability to link results to published opinion online and offline. It provides actionable recommendations and precise guidance on how to manage reputation to achieve and sustain growth.

Employees are essential in building strong and enduring customer relationships and delivering brand promise.

At Kantar TNS we know that truly high-performing organisations go beyond employee satisfaction to achieve excellence in four core areas: they have truly engaged employees, strong leadership, staff that are aligned with the company’s goals, and strategy and organisational efficiency. Success in all of these areas is a key growth enabler.