Warning: sizeof(): Parameter must be an array or an object that implements Countable in /homepages/10/d288546640/htdocs/acupofcopy.net/wordpress/wp-content/plugins/wordpress-firewall-2/wordpress-firewall-2.php on line 300

Warning: sizeof(): Parameter must be an array or an object that implements Countable in /homepages/10/d288546640/htdocs/acupofcopy.net/wordpress/wp-content/plugins/wordpress-firewall-2/wordpress-firewall-2.php on line 3002 Under-Estimated Ways To Write Copy That Hooks Your Readers In Like a Good Fishing Line – a cup of copy

2 Under-Estimated Ways To Write Copy That Hooks Your Readers In Like a Good Fishing Line

Hey friend,

You know, every night I fall asleep to the same book. Each and every time.

… but I’m not sure if this is the best book to fall asleep to. Maybe you can tell me.

See, this book does two things at the same time:

1 – It inspires the heck out of me, so much so that my brain starts filling with ideas faster than gas prices could ever hope to rise…

2 – Because it’s so dense, I get sleepy…

But sometimes the thoughts keep me up. Like last night, even after I put the book down I had so much brimming in my brain. I just lay there, staring at the ceiling, waiting for the thoughts to think themselves out of my mind.

(Which, by the way, is an important lesson I learned long ago – when you have those late-night thoughts, resistance is futile, isn’t it?)

The book I’m talking about is Robert Collier’s The Robert Collier Letter Book.

… while it doesn’t have the most creative title ever (lol), man is this thing good.

It’s easily the most powerful book on copywriting and marketing I’ve ever read. It’s full of so many examples too that you could just swipe and send out.

Last night, I came across an interesting passage that inspired this here rant…

Robert was talking to me (yes, to me, and only me 😉 ) about cleverness in sales letters. He said that if you make a letter too clever, you’ll get lots of great comments on it…

… but few orders.

However –

If you make people forget they’re even reading,that’s when the magic happens.

So what exactly does Mr. Collier mean by this, and how can we hope to accomplish this seemingly difficult task?

Two ways. Well, there’s a lot more than two, but for the sake of not turning a blog post into a 400 page book, we’ll stick with two for today.