Category Archives: Email Marketing

I am always inspired and happy to share with you the Cha Cha Cha Changes…happening in the digital world and help you keep up with what you might be missing! Asking the questions is key, not knowing is the norm in this industry. Always something new to learn.

The times they are a changing. Rapid adaptation from TV and traditional advertising is a given, ship has sailed, it’s now a train. Words like programmatic, intent marketing, geo-fencing, geo-targeting and mobile responsive are the new marketing terms of endearment, or errr. results I should say. And results, are won and reported, and optimized, and reported, and so on. Just like your favorite restaurant, to stay competitive they have to change up the menu occasionally, to keep you interested and coming back. If they don’t change, they fade into nothing or at least, don’t grow much. What is the price of not changing for your company? Is your menu serving the right ads in the best manner to your prospects and customers online? How do you know?

Programmatic display (a fancy way of saying, your display ad is placed based on response and the interests and intent of your target market) has taken the digital media world by storm. The ads are intent based instead of demographics based. If you are targeting home owning boomers in New York zip codes, you are way behind. You can now target the New Yorkers who share the interests, play the apps and visit shopping locations that your buyers frequent. 82% of display is now programmatic. (eMarketer 2017) Pro - gra - mmatic....Practically automatic, fast and furiously targeted... Click To Tweet

Email marketing remains a top method for killing your competition on lead gen, purchases and revenue growth. And you still think it’s old school. It’s not.

Search has a run for it’s money with the growing display market – and many no longer depend only on Google to fish them leads. (I for one and thankful for that.)

The local search monster requires long, authentic articles relevant to your industry and the likes of your site visitors – your listings must be up to date and you must be listing on the local map to compete. And on and on and on.

Content marketing, which is no longer random Facebook posts, text and imagery but Facebook Live, video, blogs, e-mags, reviews, and on and on…is no longer the new and sexy in town, it’s a monster demanding to be fed, even daily, depending on your industry and goals. What’s a marketer to do? How do you choose and prioritize? And more questions…

What are you losing by not knowing? What is your lack of change costing you? If you need help shifting your dollars around or the nudge to stop doing what is not working. Let’s answer them together. What have you figured out lately? Leave a comment, or two.

We get asked a lot of questions from our clients. In this post we share the answers to some of the most common questions we hear. Is Social Media important to both business to business and business to consumer efforts? What about Non-Profits? Yes. Because over a billion people are on social media and your… Continue Reading

Holiday email marketing is a great solution to decreased return on marketing dollars due to the slumping economy. This holiday is a perfect time to give email marketing a test drive. You can add email now to your holiday promotional planning and reap the benefits way into the new year with new email subscriptions, increased… Continue Reading

Avoid the common goblins of digital marketing and take advantage of these special spooky offers! Sign up for a Custom WordPress Site Design, 1 header image, 5 pages plus a contact us form. $200 off! Sign up for a six part email marketing series and get the first send FREE. Acquired list cost not included.… Continue Reading

I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so much time and effort, and dollars, driving traffic to our web site… Continue Reading