Northumbria Police ad campaign Public sector

We’ve recently been appointed to work with Northumbria Police to launch a new recruitment campaign to support their 2016 officer recruitment drive.

In August 2016 we launched Be the difference – an integratedadvertising campaign promoting the benefits of joining Northumbria Police. The campaign features real operational officers showing a wide variety of roles from firearms, to dog handlers to 24/7 officers on the beat.

We utilised out of home media including Tyne & Wear Metro escalator posters, Metro carriage cards, bus backs and rears. The campaign was reinforced with a radio campaign, on Heart FM and Capital FM and testimonial case studies in the PR activity.