Boomerang Cartoons Launches Subscriptions

Time Warner’s Turner and Warner Bros. will test the subscription VOD waters for ‘toon fans with the launch of Boomerang, a service starting at $5 per month that will include more than 1,000 episodes of classic and current series.

The Boomerang service, which is ad-free, draws from the Warner Bros.-owned animation library of 5,000-plus titles from Hanna-Barbera, Looney Tunes and MGM. Shows on the service include “Looney Tunes,” “Scooby-Doo,” “Tom & Jerry,” “The Jetsons,” “Yogi Bear,” “Popeye” and “Magilla Gorilla.” The content will be updated weekly. (Boomerang’s library includes “The Flintstones,” but that show isn’t available at launch.)

It’s the second direct-to-consumer OTT play for Turner: Last fall the cable programmer launched the Turner Classic Movie-managed FilmStruck, stocked with classic, foreign and indie movies. Warner Bros., meanwhile, a year ago acquired SVOD service DramaFever, which will power the Boomerang internet-video service and also handle customer service.

Read the full article on VarietyAnd check out our webinar on how Crunchyroll, another subscription based video service is changing the future of streaming media!