July 20, 2012

You’ve asked for it and Supra heard your pleas.Supra kicks off a women’s division with Autumn 2012.
Six years after several industry veterans started a brand new endeavor they called Supra, the lifestyle and footwear brand finally kicks off with their first Womens collection. Already known to have a loyal following among female sneakerheads along with celebrities such as Heidi Klum, Rihanna, and the precocious Chloë Grace Moretz, all had to settled on smaller size run of Supra designs for men till now.

In its debut collection for women, Supra considered some of its iconic silhouettes with the additions of new colorways, materials like glitter, animal prints, and etc… But the most essential aspect would be the completely redesigned last for optimal fit and comfort. In the company’s statement, Matt Fontana, Supra Global Vice President of Brands, added ” SUPRA is a brand that was created in consideration of, and respect for, the consumer.” To put it simply, this isn’t your brother/boyfriend/husband’s Supra but your very own. Supra Footwear Collection for Women is now available at its online store and retail locations around the world.
Continue reading to see the shoes!

July 15, 2012

Frank Ocean had a busy week behind himself. After outing himself with a long piece of writing on his blog, the singer has now released the Pharrell Williams produced song ‘sweet LIFE’ from his upcoming LP Channel Orange. Listen to it here below. Channel Orange will release on July 17, 2012.