It was April 1st, yes April 1st, the day when every second person tries to fool someone around…but Djuice Pakistan made this day a memorable one and announced the launch of Apportunity-2012, “App Mein Kitna Hai Dum”, a competition for the Pakistani students and software developers to create mobile phone applications (apps). The aim is to promote app development in Pakistan on platforms such as Apple IOS, Google Android and Nokia’s Symbian among others.

The launch of the competition was announced at a bloggers meetup in Karachi, which was attended by representatives from Telenor Pakistan and Djuice including Ahmed Nadeem Pasha, Telenor Pakistan’s Regional Director South-1 region. Nokia’s Rabia Nizami, Head of Ecosystem Developer Experience in Pakistan, Afghanistan, Iraq and Iran; and Google Pakistan’s Badar Khushnud.

A large number of bloggers, students and apps developers were also present at the launching ceremony.

Usman Javaid, Director Marketing Djuice & Telenor Pakistan in a message at the launch said, “Djuice Apportunity, which is now in its 2nd year, is fast becoming the platform of choice for amateur Pakistani app developers to exhibit their talent.” He also said that we hope to continue providing opportunities to the talented youth of Pakistan to enable them to excel in their fields.

Last year, 460 apps were registered by developers in 63 cities. This year Djuice Apportunity team in partnership with Nokia, Google and Qualcomm will conduct app development workshops in 60 colleges and universities in Karachi, Lahore and Islamabad.

Prizes for the winning developers include Laptops, Smartphones and free air-time. Participating universities with the most apps developed and the highest number of apps downloaded will be able to win Djuice Mobile Labs set up with Apple hardware, shields and gold medals for their app developers who will also get preferred internships at Djuice/Telenor Pakistan offices.
Apps will be published by Djuice on global websites such as Apple’s App Store, Google Play and Nokia Store from where they can be downloaded by anyone, anywhere in the world.

App developers can register for the contest “App Mein Kitna Hai Dum” through the Djuice website http://www.djuice.com.pk/apportunity or through their mobile phones on m.djuice.com.pk

About DjuiceDjuice is Telenor’s mobile phone plan brand for youth and is available in Pakistan, Bangladesh, Hungary, Montenegro, Norway, Sweden and Ukraine. It is the world’s No.1 mobile youth brand. Djuice Pakistan is the first in the industry to recognize the potential in the youth by providing them a platform to showcase their talent to the world.