White Christmas Playland at I12 Katong

I12 Katong celebrated White Christmas Wonderland from 1 – 24 December 2017, with their Epic Christmas ball pit – designed for all ages. Filled with 250,000 plastic balls, it beats the record for the largest ball pool in the Singapore Book of Records.

The mall was also running a redemption activity where shoppers who spend a minimum of $100* get to write down their wishes on “Santa’s Letter” – a postcard which can be collected from the Concierge Counter. 3 lucky senders will have their requests granted – whether it’s a new watch or wallet, and up to $1,000 worth!

To promote the event, I12 Katong partnered with StarNgage to help increase the publicity of the bazaar using micro-influencers.

Goals

Approach

Engaged over 15+ lifestyle/parenting micro-influencers. Each influencer is to upload two IG posts:

For both posts, influencers have to geo-tag the location of the mall and include the following hashtags as well: #I12katong #I12havefun #I12Christmas #I12EpicBallPit #WhiteChristmasPlayland #i12katongxStarNgage

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About Us

At StarNgage, we believe that socially distributed visual content is the future of advertising. It's happening now on Instagram and we want to help brands in this adventure and win on Instagram. This platform allows brands to measure their Instagram marketing effort and engage influencers to create content.