Magazines group Future today claimed to have passed a “significant inflection point” as more than half of advertising now comes from digital, with growth from new revenue streams offsetting falls in print.

The publisher of technology website TechRadar and gadget magazine T3 generated 59% of ad sales from digital in the year to September. Revenues also doubled from content marketing, which involves creating content for clients such as Microsoft for today’s Xbox launch.

Group like-for-like revenues rose 3% to £106.9 million and pre-tax profits rose fourfold to £5.8 million, allowing chief executive Mark Wood and new chief financial officer Zillah Byng-Maddick to bring back the dividend for the first time in two years. Wood credited a “fast-fail” approach to digital as Future launches things quickly and “if they don’t work, cancel them”. Shares rose nearly 5%.