Annual Lecture

Hear from M&S’s chairman, Sir Stuart Rose, on the 26 March, on the agenda for business after the credit crunch. Sir Stuart, who is also chairman of Business in the Community, revealed in an exclusive interview to The Marketing Society’s Think that brands that want to survive need to listen to their customers and respond fast.
“Be true to your brand values but don't be proud and don't hang on to yesterday's way of doing things. If you do, you may not be around tomorrow,” he said.

60 Seconds

Welcome to 60 Seconds, your new weekly digest from The Marketing Society you will receive in your inbox every week. We’ll be summarising what’s happening at your society, from member insights to key marketing news and events. This is your platform, a chance to share ideas and best practice and connect with other members. We want to hear from you.

Market Dashboard Masterclass

he right market metrics can provide a powerful demonstration of the value of marketing, The trick is to choose the right indicators to go on the dashboard. Find out how at our Market Dashboard Masterclass led by Tim Ambler, Senior Fellow at the London Business School.

Our New Look

We are proud with the facelift of our new website. With a streaming video library featuring speakers from our Annual Conference and other events, not to mention a fully-searchable knowledge zone, we think you will find it more user-friendly and engaging.

Connect

We know you like to chat, so we’ve launched a new communications tool called Connect to help you share and exchange ideas and best practice more easily and engage in discussions with your peers. Connect is Linkedin with a difference, it’s an exclusive, social networking space for Marketing Society members. Connect today and start the debate.

Join the May Day Network

It has never been more important for businesses across the UK to take action on climate change. It is not just the right thing to do for our children and grandchildren, it can help your business survive the recession and succeed when the global economy recovers. It is for this reason that I am calling on you to join the Prince of Wales’ May Day Network

We have launched Connect

We’ve built an online network for marketers, Connect – it’s your very own exclusive social networking space. Like Linkedin with a twist, Connect enables you to start discussions, form groups, send individual messages to other members and exchange ideas and advice. Connect launched a few days ago, and needs you to log on today to kick start discussions. Connect using your membership username and password. Email us society@marketing-society.org.uk if you need help logging on.

This is the place where you can experience our events from the comfort of your own laptop. Watch videos of our speakers and members here.

Marketing has an opportunity to drive the direction and performance of business as never before. The Marketing Society’s Manifesto outlines how marketers must adopt new roles in their organization. They must become the customer champions, business innovators and growth drivers. They must also become more accountable, collaborative and commercial. Members can read the full Manifesto in the member area.

Knowledge Zone

A rich resource of information exclusive to Marketing Society members. It's like having your very own library of marketing wisdom at your fingertips. There's bundles of different kinds of available content from white papers to in-depth reports and industry research.

Partner of the month

As The Marketing Society’s Digital Partner we would like to extend a complimentary invitation to all members of The Marketing Society to our conference on Tuesday 31st March entitled Reality Bytes: Turning Insight into Action. Click here for full agenda and to register (Member number needed to book place).

50 Golden Brands

From Mini to Sony from Tesco to Guinness from Smirnoff to Shell, together with our members we've selected the 50 brands that shone most brightly in each of the last 50 years to celebrate our 50th Anniversary.

We also thought you might be interested to read the feature on our 50 Golden Brands in last Wednesday's edition of The Times featuring an interview with Marketing Society fellow, Sir Keith Mills.

Marketing Fast Track

Imagine being able to accelerate your career and business after just one day out of the office. The Marketing Fast track, a practical, professional development programme from The Marketing Society is run by marketers for marketers.
The next series of definitive workshops, Marketing Accelerators and Marketing Edges, suitable for senior marketers, will run at the end of September with a day’s module on Brand and two days on Business Innovators.
It has been designed for you to get the best ideas and essential practices during a fast, interactive and stimulating day. Developed by Peter Fisk for The Marketing Society, it will provide you with inspiration, practical advice and insight that you’ll be able to apply immediately.

The Fast Guide to Branding

This one day workshop will enable you to discuss your challenges and objectives associated with branding; brand development; value propositions; customer narratives; brand activation and the brand blueprint. All supported with some great case studies from Stella Artois, Deisel, Intel, Dove, Redbull and Fedex. It is particularly designed for marketing managers who work in areas relating to brand, and have at least 5 years marketing experience.