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LE MONDE

LE MONDE

advertising

To promote the Débats du Développement Durable (Sustainable Development Debates), organized by the newspaper Le Monde on the topic “Where did ecology go?”, we created a campaign using data moshing and glitch-art techniques.
Manipulating and scrambling images, collapsing them, destroying randomly generated data illustrate the media overdose and the loss of bearings in the ecological one-upmanship.

video

Can we call this ecological production? The fact remains that we recycled clips from existing films to create this video.