'Inflation Eve'

The new Spider-Man balloon is seen during 'Inflation Eve', the preparations for the Macy's 83rd Annual Thanksgiving Day Parade in New York City on Nov. 25. Other new giant helium character balloons include Pillsbury Doughboy, Ronald McDonald and Sailor Mickey. (Photo by Michael Loccisano/Getty Images)

The new Spider-Man balloon is seen during 'Inflation Eve', the preparations for the Macy's 83rd Annual Thanksgiving Day Parade in New York City on Nov. 25. Other new giant helium character balloons include Pillsbury Doughboy, Ronald McDonald and Sailor Mickey. (Photo by Michael Loccisano/Getty Images)

The new Spider-Man balloon is seen during 'Inflation Eve', the preparations for the Macy's 83rd Annual Thanksgiving Day Parade in New York City on Nov. 25. Other new giant helium character balloons include Pillsbury Doughboy, Ronald McDonald and Sailor Mickey. (Photo by Michael Loccisano/Getty Images)