Letter: 'Bah humbug, Cinemark'

Saturday

Dec 1, 2018 at 6:56 PM

Recently, while purchasing my ticket at Cinemark, I noticed a sign on their countertop letting all know that from Dec. 23 through the new year, Cinemark will not be offering their customary discounts to theater goers during the “holidays.” Really? In addition to this being one of the most un-marketing tactics to employ, it shows no appreciation for their customary Pocono-based customers. At a time when most students would be attending a movie with parents or grandparents, and any saving would be so appreciated, this corporation is choosing to tell you they are going to charge you as much as they can. How much more attractive does Pocono Cinema appear to be now? Bah humbug, Cinemark.

L.A. Ball, East Stroudsburg

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