Made by morel

The Serengeti Lion

Photographer Nick Nichols and videographer Nathan Williamson spent two years in the field, documenting the everyday lives of big cats. When they came back with the footage, we were given the opportunity to create an immersive web experience that was truly a safari complete with video, images, audio and text. We affectionally referred to the project as the lions lava lamp -- the final product was simply a collection of moments that made the viewer feel like one of the pride.

Described by Fast Company as a "leonine wormhole," the average time spent on site was 15 minutes.

Role: Creative Direction, Curation, UX

Awards: Webby for Best Use of Video or Still Image, SPD for Best Digital Feature (Gold), POYi Feature Multimedia Story (Award of Excellence), POYi Documentary Project of the Year (Judges' Special Recognition), FWA Website of the Day, Creative Review Best in Book