Kawasaki USA has undergone an executive restructuring that aims to bring a more aggressive marketing approach to the Japanese company’s US operations. The new Kawasaki USA structure creates three operating areas: marketing, field sales, and corporate sales, which will report directly to Kawasaki President Takeshi Teranishi.

“This structure, led by three directors who collectively have more than 54 years of experience with Kawasaki, allows us a flexibility to respond to fluctuations in the market while also giving the company an ability to more broadly affect future growth,” Teranishi said in the company’s press release.