Are you frustrated by Google's recent updates? Do you think
that it is
too difficult to get high rankings on Google? There's a simple
six-step plan that will bring your website to the top of Google's
search result pages.

In the news: The most expensive keywords in Google,
Google's UK market share drops slightly, what to do if your website is
down, and more.

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1. The 100% bullet-proof way to promote your
website on Google

Are you
frustrated by Google's recent updates? Do you think that it is too
difficult to get high rankings on Google? There's a simple six-step
plan that will bring your website to the top of Google's search result
pages.

Step 1: don't try to outsmart
Google

Face it: if your website was hit
by Google's recent updates (Penguin or Panda), you used spam tactics to
promote your website.

The allegedly smart tools that offer a 'fully automated way to get your
website
on Google' aren't that smart. It's not possible to click a button and -
BOOM - your website is on Google's first page.

It is possible to exploit loopholes in Google's algorithm for some
time.
Websites that do this will get high rankings for some time but they
will
also suffer badly as soon as Google detects them.

Fact: spammy SEO tools
that promise quick and easy solutions by exploiting weaknesses in
Google's algorithm will cost you a lot of time, money and work in the
long-run. Many businesses have experienced this.

Step 2: accept that normal
business rules also apply on the Internet

Many people think that everything
has to be free and easy on the Internet. It still costs money to
attract customers and you still have to offer a good product and good
service.

Fact: there are millions
of businesses on the Internet and all of them compete for high rankings
on Google. There is no fast-track that will bring your website to the
top if you're not willing to invest time and effort.

Step 3: make sure that your
website has a good infrastructure

Your website won't succeed if it
has a poor design. If you want to get high rankings, you need a
fast-loading website that is on a fast server. You must also make sure
that your web pages are error free so that Google can index your pages
without problems (IBP can help you with that).

Fact: if you're serious
about your website, don't use the cheapest web host. Slow pages can
influence the rankings of your web pages.

Step 4: realize that you are
responsible

If your website has been
penalized by Google because of the spammy backlinks, don't complain
that your competitors that haven't been penalized also have these bad
backlinks. They might have high quality backlinks that outweigh the bad
backlinks by far.

Fact: SEO is about your
own success, not about your competitors. Focus on things that you can
control: your website, your SEO strategy, your customer service and
your marketing.

Step 5: take control

Stop searching for gurus or
secret tricks that promise to solve your problems. Take control of your
success:

You will save a lot of time and money by avoiding offers that seem to
be too good to be true. It's very likely that you will pay a lot more
if you opt for the 'quick and easy' and 'fully automated' solution that
will lead to a penalty and lost revenue.

Our website promotion tool IBP will help you to get more customers and
more sales through high rankings on Google. IBP offers step-by-step
instructions that help you to get things done as efficiently as
possible.

A blogger has found the most expensive
keywords on Google AdWords. The keyword 'mesothelioma settlement' costs
$142.67 per click. The keyword 'sell annuity payment' costs $95.16 per
click. The page lists keywords up to $10.48 per click.

"The latest search stats show that 89.33% of all UK
Internet searches were conducted on Google Sites. This is the first
time in the last five years that Google has ever dropped below a 90%
market share of UK search.

As Google’s market share dropped it was a positive month for Microsoft,
Yahoo!, Ask and the all Other search engines monitored by Experian
Hitwise. Microsoft Sites, led by the bing engine increased market share
by 0.72% up to 4.71% of all searches. This was a 2012 peak for
Microsoft which was also ahead by 0.86% year-on-year."

"If something goes drastically wrong with your hoster, and you can't
host your website anymore, please return a "503 Service unavailable"
HTTP result code. Doing so helps search engines to understand what's up
-- they're generally more than happy to give your site some time to
catch up again.

Returning an error page with '200 OK' will result in us indexing the
change of content like that (and if all of your pages return the same
error page, then we may assume that these URLs are duplicates).
Redirecting to a temporary page will result in that redirect being used
for indexing. It's fine to show text to users on a 503 error page, or
use fancy JavaScript, etc."

"This update simply ensures that Location Exclusions
are also included in the import, allowing you to specify specific
locations you do not wish to target. [...]

This new feature will provide a preview of how your ads will look
when displayed across the Yahoo! Bing Network on both the Mainline and
on the Side bar. [...]

Aggregated quality scores are impression-weight averages of each
individual keyword under the same ad group or campaign [...] this
month’s release will mark the start of showing this information via the
Bing Ads web user interface on both the ad group and campaign level."

"I'm happy to give more context on this. Some people don't put all
their information needs into a single query. For example, instead of
searching for [iphone wikipedia] to find the iPhone page on Wikipedia,
they'll do one search for [iphone] and then their next search will be
[wikipedia].

Google tries to help with those sorts of search sessions. For 0.3% of
queries, if we see a search for a query A and then another search for
query B, and there appear to be good results related to both A and B,
then we may surface those results."