The mobile app user loyalty model

Reading Time: 1 min.Last week we asked you where you wanted your app to be in 2018, and hopefully our 20 questions helped you articulate some of your goals for your app this year. Now it’s time to roll up those sleeves and start mapping out some of the things you can do in your app this year that will make it better for your users, and in turn serve your business better.

This week we present the Mobile App User Loyalty Model; whether you are just getting started with in-app personalization, or you are already running in-app campaigns, this model will help you identify ways to strengthen your relationship with your app users, and increase users’ attachment to your app.

Hillá Meller is the Mobile Engagement Hacker at Insert. An avid consumer of digital media, Hillá has extensive experience researching, analyzing and writing about all things digital. Hillá is a history nerd, podcast aficionado, and neglectful food blogger.