SPORTS IDENTITY & BRANDING

Favorited by 16 people

Previous

Share

I wanted to revamp this Franchises' Logo because it seemed a bit outdated.

DESIGNED ALL New Logo & Uniforms. Color Scheme is Now Predominantly Teal/Navy w/ Orange accents instead of Teal/Orange.

Brand New Concept DOLPHNS Logo - Concept IDENTITY:

MIAMI DOLPHINS [REVAMPED!]

I wanted to revamp this Franchises' Logo because it seemed a bit outdated.

DESIGNED ALL New Logo & Uniforms. Color Scheme is Now Predominantly Teal/Navy w/ Orange accents instead of Teal/Orange.

Brand New Concept DOLPHNS Logo - Concept IDENTITY:

MIAMI DOLPHINS [REVAMPED!]

I wanted to revamp this Franchises' Logo because it seemed a bit outdated.

DESIGNED ALL New Logo & Uniforms. Color Scheme is Now Predominantly Teal/Navy w/ Orange accents instead of Teal/Orange.

Miami DOLPHINS: Helmet & Script Logo - Concept IDENTITY:

MIAMI DOLPHINS [REVAMPED!]

I wanted to revamp this Franchises' Logo because it seemed a bit outdated.

DESIGNED ALL New Logo & Uniforms. Color Scheme is Now Predominantly Teal/Navy w/ Orange accents instead of Teal/Orange.

DOLPHINS Concept Uniforms - Concept IDENTITY:

MIAMI DOLPHINS [REVAMPED!]

I wanted to revamp this Franchises' Logo because it seemed a bit outdated.

DESIGNED ALL New Logo & Uniforms. Color Scheme is Now Predominantly Teal/Navy w/ Orange accents instead of Teal/Orange.

COLUMBUS FLIGHT: NBA Franchise Identity Package - SPRING/SUMMER 07

Concept NBA Franchise: COLUMBUS FLIGHT

One Half of My Senior Thesis.Branding and Corporate Identity for an Brand New NBA Franchise out of Columbus, OH. Columbus is my hometown and I've always been a huge NBA fan so I decided to create a team. I decided on FLIGHT as the team name because the state is the home of aviation. The Color Combo of Navy/Red/Gold are direct samples from two previously established Professional Sports Teams in Columbus (Blue Jackets, Destroyers).

COLUMBUS FLIGHT: Concept NBA Franchise - SPRING/SUMMER 07

Concept NBA Franchise: COLUMBUS FLIGHT

One Half of My Senior Thesis.Branding and Corporate Identity for an Brand New NBA Franchise out of Columbus, OH. Columbus is my hometown and I've always been a huge NBA fan so I decided to create a team. I decided on FLIGHT as the team name because the state is the home of aviation. The Color Combo of Navy/Red/Gold are direct samples from two previously established Professional Sports Teams in Columbus (Blue Jackets, Destroyers).

COLUMBUS FLIGHT Logo: Concept NBA Franchise - SPRING/SUMMER 07

Concept NBA Franchise: COLUMBUS FLIGHT

One Half of My Senior Thesis.Branding and Corporate Identity for an Brand New NBA Franchise out of Columbus, OH. Columbus is my hometown and I've always been a huge NBA fan so I decided to create a team. I decided on FLIGHT as the team name because the state is the home of aviation. The Color Combo of Navy/Red/Gold are direct samples from two previously established Professional Sports Teams in Columbus (Blue Jackets, Destroyers).

COLUMBUS FLIGHT Inaugural Season UNIFORMS - SPRING/SUMMER 07

NBA Franchise: COLUMBUS FLIGHT

Uniforms: Home & Away*New Uniform System - form-fitting Jersey Top and Lightweight, extended length, loose-fitted shorts. A combo of moisture management pieces set into a Brand New Silhouette.

One Half of My Senior Thesis.Branding and Corporate Identity for an Brand New NBA Franchise out of Columbus, OH. The Color Combo of Navy/Red/Gold is direct from two established Professional Sports Teams in Columbus (Blue Jackets, Destroyers).

COLUMBUS FLIGHT Official NBA Court Diagram - SPRING/SUMMER 07

NBA Franchise: COLUMBUS FLIGHT

Court Diagram: Nationwide Arena in Downtown Columbus, OH; Initials of the city "C.O."

One Half of My Senior Thesis.Branding and Corporate Identity for an Brand New NBA Franchise out of Columbus, OH. Columbus is my hometown and I've always been a huge NBA fan so I decided to create a team.The Color Combo of Navy/Red/Gold are direct samples from two previously established Professional Sports Teams in Columbus (Blue Jackets, Destroyers).

COLUMBUS FLIGHT Inaugural Season APPAREL - SPRING/SUMMER 07

NBA Franchise: COLUMBUS FLIGHT

APPAREL: Two Fleece Tops, Mens & Womens Tees, and Fitted Cap

One Half of My Senior Thesis.Branding and Corporate Identity for an Brand New NBA Franchise out of Columbus, OH. Columbus is my hometown and I've always been a huge NBA fan so I decided to create a team.The Color Combo of Navy/Red/Gold are direct samples from two previously established Professional Sports Teams in Columbus (Blue Jackets, Destroyers).

EARLY STAGES: Concept Logo for COLUMBUS FLIGHT - SPRING/SUMMER 07

NBA Franchise: COLUMBUS FLIGHT

EARLY STAGES of Logo.

One Half of My Senior Thesis.Branding and Corporate Identity for an Brand New NBA Franchise out of Columbus, OH. Columbus is my hometown and I've always been a huge NBA fan so I decided to create a team.The Color Combo of Navy/Red/Gold are direct samples from two previously established Professional Sports Teams in Columbus (Blue Jackets, Destroyers).

2009 Miami NBA All-Star Weekend PACKAGE - SPRING/SUMMER 07

NBA EVENT: 2009 Miami NBA All-Star Game

2nd Half of Senior Thesis.Branding and Corporate Identity for an NBA All-Star Weekend in Miami, FL. I've always been a huge NBA fan so I wanted to create an All-Star Weekend Brand.