Tools

About

People already use Jelly Belly beans to create various different crazy combinations when eating them.
Taking advantage of this existing behaviou… Read More

People already use Jelly Belly beans to create various different crazy combinations when eating them.
Taking advantage of this existing behaviour, we'd create a conversation around it that gives Jelly Belly fans a voice to express their creativity and encourages even more of it. Read Less

Published:

Jelly BellyCrazy Combinations

Insight:

People already use Jelly Belly beans to create various different crazy combinations when eating them.

So?

Taking advantage of this existing behaviour, we'd create a conversation around it that gives Jelly Belly fans a voice to express their creativity and encourages even more of it.

“Great fun”

- Victoria Reeves, Jelly Belly

“I’d like to take another look... and see how we can incorporate them”

Comments

Basic Info

People already use Jelly Belly beans to create various different crazy combinations when eating them.
Taking advantage of this existing behaviour, we'd create a conversation around it that gives Jelly Belly fans a voice to express their creativity and encourages even more of it.