The Digital Place Based Advertising Association (DPAA) has announced that Topgolf has joined the organization.

Through the premium experience of play, food and music, Topgolf is inspiring people of all ages and skill levels – even non-golfers – to come together for playful competition. Guests can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots instantly on a TV screen in their hitting bay. The venues also feature an outstanding chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for year-round comfort. Year-round programming includes events for kids and families, social leagues, golf tournaments, golf instruction and more.

Barry Frey, President & CEO of DPAA said “Topgolf has developed an exciting, successful entertainment concept, and their internal network of digital screens engages consumers with relevant content during their visits. We look forward to sharing industry best practices and other tools with the Topgolf team.”

The DPAA is a global digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.