18 months ago we launched Improve That Price with the aim of helping SME’s in the catering industry save money on their daily purchases.

The idea was to create a site that was simple to use, when searching for a particular product, and the results given were accurate, relevant and current.

In the catering industry, what you see is not always what you get. List prices in catalogues and on websites often offer one price but, depending on the size of your business and the relationship you have with your supplier, the prices can vary massively.

The internet is changing this and Improve That Price is at the forefront of this change by challenging the traditional business and exposing their prices. Those suppliers and wholesaler who want to be leaders in internet sales and have one price for all will surely, in time, drive down prices.

Those who are less willing to open up and have a fair pricing structure in place will eventually loose out.

There is some resistance from a few while the majority embrace the fact that there is finally someone who is challenging the non-transparent pricing policies of the catering industry.