Tobacco Free Initiative (TFI)

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Australia shows the impact of plain packaging

4 August 2014

Australian Government Department of Health and Ageing

Australian officials announced that the nation’s daily smoking rate, among people aged 14 years and older, declined from 15.1% to 12.8% between 2010 and 2013.
The drop in the smoking rate shows that the plain-packaging law enforced at the end of 2012 — as well as the 25% tax increase Australia instituted in 2010 — works. The Australian law requires tobacco products to be sold in drab packages with large graphic images of tobacco-related diseases and the brand name but without logos.