When it comes to your social media feeds, we definitely believe in the old adage that it is quality not quantity that counts!

It is far better to share fewer high quality posts, with excellent information content and sharp images than a whole host of posts which don’t give much information and don’t make the best use of images.

Images don’t have to be professionally taken – however please make sure they’re of a high enough quality not to appear blurry (on both device and desktop) and that if you’re using images you’ve found online, make sure you take note of any copyright thereon!

Putting a little extra time and work into each post will go towards creating social media timelines that work for you.

Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

It is actually totally fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there. However we do see value – even if you can’t see how a different platform would be worth while – in at least having an active presence across the “big three” platforms.

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable! Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

Scheduling tools can be really useful when managing your social media feeds.

However a word of warning, remember scheduling posts means you’re posting when you’re not actually able to, make sure you allow yourself time to review the posts and any responses to them so you don’t miss anything important!

In addition, allow yourself to cancel scheduled posts if they’re not longer appropriate in light of wider world happenings or indeed changes within your business.

Scheduling tools are useful, but they don’t replace you! They may save you a job, but don’t forget they can create other tasks that need managing!

When you’re populating your social media feeds, don’t be afraid to deviate from your plans.

We’re big fans of creating social media plans – whether you choose to do that weekly, monthly or even yearly – however it’s important to remember that a plan is just an intention of activity!

Don’t feel constrained by what you wrote in your plan – it can be so important – and beneficial to you – to be spontaneous on social media. Keep an eye on what’s happening around you and get involved, don’t avoid interesting content because it doesn’t appear at the “right” time!

Ask your customers or clients to use the tools available to them on Facebook or Google to leave you reviews. If someone sends you a tweet thank you for what you do, share it!

A lot of people don’t feel comfortable sharing their reviews in case it looks like bragging, we say “share away”. If someone takes the time to review you, you’ve earned it – it is a lovely piece of news to share to all your followers!

(And if you use other companies, why not return the favour and leave them some feedback!)

Whilst the aim of most people is to grow their brand organically, boosted posts on Facebook can be a really valuable – and good value – tool.

Why not follow our top tips to get the most out of your budget: –

Give the post time to perform organically first. You might find that a boost isn’t required, but do give your content time to settle before you consider boosting.

Ensure the content will remain relevant over the boosted period. It can take a couple of days for the boost to make an impact – make sure the content you boost will not have expired by the time the boost period ends.

Only spend money on meaningful posts, there’s little point boosting the more transient content – save your budget for events, special offers and new products, and valuable information

Make sure you set your boost parameters carefully – consider who your customer is and who you want to attract to your post and page.

Make sure your boosted posts meet Facebook guidelines, otherwise it may be rejected! remember, any images you use must not be more than 20% text. Images with a high text content may run at a lower performance or even not run at all. You can check if your image complies, by using the Facebook Tool.

In addition to boosting, pin your post to the top of your page – you must use the organic tools at your disposal in addition to the monetized ones!

Make sure you check your Facebook Insights, this will give you valuable information as to the performance of your boosted post and help you make decisions as to whether it was worth the spend!

ADM Marketing Ltd are a marketing agency based in the heart of West Yorkshire

ADM are a team of highly skilled marketing and creative professionals with bags of experience who will drive your business forward, add value and deliver a direct return on investment – all helped along with a sizeable dollop of ‘say it as it is’ Yorkshire common sense.

Whilst ADM are able to cover just about any area of marketing you care to think about, they had a gap in their team for someone who specialises in social media, and that’s where we come in!

We’re delighted to have formed a good old Yorkshire partnership with ADM Marketing and are really looking forward to working with them on a variety of projects.

We’re passionate about empowering people, especially young people to be online! So today we’re sharing our top tips on how to stay safe whilst using the internet.

Never reveal your passwords to other people. Choose a password that is really strong by using a mix of letters and numbers. Make sure you change them regularly.

Make sure you think before you post. Never post anything you wouldn’t want your parents or teachers to read. As soon as you press send, the information/image is no longer private.

Be kind. If you think your post could upset someone, don’t post it.

Be really careful about what you share online. Don’t give clues about where you live in either the information or the images you post.

Make sure you check your privacy settings regularly. Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.

Be careful who you talk to online. If someone you don’t know tries to add you as a friend, ignore them and block them. Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason. It is to keep young people safe. The fab people at Action for Children made this fab infographic detailing age limits across all major social media channels.

If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!