Retail Pros Discuss Full Solution Strategies

Dealerscope’s own Jeff O’Heir moderated a three-man panel at the CEA Line Shows Digital Downtown Conference on Wednesday about a subject every CE retailer needs to be paying close attention to: selling customers on the full solution.

Chatting with O’Heir about the various challenges and opportunities of full solution selling were Electronics Expo CEO Leon Temiz, Talk of the Town COO Bob Dodge, and BrandSource District Manager Chad Evans.

“I think the business is changing dramatically, and you have to change with the times,” said Temiz, when asked to explain the logic behind the recently transformed showroom floors at Electronics Expo’s New Jersey locations. According to O’Heir, both Temiz and Dodge have not only reconfigured their shop’s show floors in order to better reflect the full-solution sale—they’ve also significantly tweaked their business models.

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Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.