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Ladvas went right to fun with the flexible packaging printing of their line of gummy candies. Children, teenagers and even adults with a sweet tooth can peek throughout the clear window in their printed flexible packaging that showcases their funky gummies. Design firm mousegraphics opted for a strong and funky illustration for their specialty candy wrapper which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies.

“Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

The packaging features: flexible packaging bag with a clear window which food product can be visually perceived.