Algerian operator enhances messaging services to attract new customers,boost user experience and improve quality of service

Acision, the global leader in mobile messaging, today announced it has been selected to deploy an advanced messaging platform with real-time mediation and reporting at Mobilis Algeria Telecom, one of the country's leading operators with 30% market share. To ensure a competitive-edge in a fast moving mobile services market, Acision's enhanced messaging solution will include personalised features, such as SMS forwarding and auto-reply, and be underpinned by a simplified, centralised management system with superior reporting and analysis tools.

With over 11 million subscribers, Mobilis' strategy is to lead the market while driving customer acquisition and retention by providing premium services that can be enhanced as customer demands change but also supports growth as uptake increases. As the most efficient, scalable and highest performing messaging solutions available today, the Acision messaging platform will enable Mobilis' customers to enjoy a superior messaging service with innovative and personalised features.

The complete messaging solution will be managed through a real-time mediation, service brokering and centralised management system, which provides a single tool for operational management with superior reporting and analysis. The management system will allow Mobilis to monitor service performance, service usage as well as provide web-based customer care capabilities to ensure it can improve performance quality and develop service needs based on trends.

"As a global, trusted leader in mobile messaging, Acision provides us with a future-proof technical architecture with enhanced messaging features which will allow us to enrich the user experience and enable us to seize current opportunities as well as remain ahead of the game in today's competitive market," said Samir Bouzekri, CTO at Mobilis. "With personalised messaging capabilities we can now truly differentiate our messaging offering in the Algerian market by providing new, innovative services to our subscribers which give more choice and empowerment on service selection whilst meeting customer requirements and increasing loyalty."

Khalil Al Hindwan, SVP and GM at Acision, Middle East, Africa and Pakistan, said: "Mobilis selected Acision because of our expertise in deploying value-add services that can enhance the traditional messaging experience, improve customer satisfaction and drive additional revenue from service monetisation. In a highly competitive market, where Over-The-Top messaging apps are becoming more accessible, it is essential operators differentiate with exciting new and improved services. We're delighted to have Mobilis as a new customer and look forward to developing a rewarding long-term relationship with them."