Thursday, March 1, 2012

New logo: vanHaren

VanHaren is a Dutch shoe store chain with a history dating back to 1929. Today it has 135 stores and is a subsidiary of the German Deichmann Group. About a year ago, Deichmann introduced a new visual identity which it started implementing in its stores across Europe. Last month, on February 15, vanHaren unveiled a new logo to match its parent company.

Deichmann's logo consists of a green square and a D with a very subtle shoe in it. VanHaren has now adopted a similar square, but this one is orange and has a script H. The orange colour was chosen to provide a link to the previous logo (which was blue and orange) and to mark the chain's Dutch origins, as orange is the national colour of the Netherlands.