Consider the key Rich Snippets (Schemas) for e-commerce in conjunction with the Magento 2 store.

1. Product Schema

The product schema tells search engine, that information on current page related to product. In other words, this is a product page.

By default, Magento 2 already contains very simplified markup for Product Rich Snippet. There are many important attributes are missed (brand, image, availability, offer, review etc)

2. Rating and Reviews Schema

About 72% of customers make purchase only after reading at least one review.

Adding ratings and reviews through rich snippets can significantly increase visitors confidence in both the store and the product. In addition, having a ratings in search results will significantly highlight your links in search results.

4. Availability Schema (Offer)

Magento 2.3 does not support and does not implement this schema. But SEO Suite implements rich snippet of availability, with a bunch of options for extended configuration.

5. Organization Rich Snippet

The Organization Schema allows the search engine to better structure information about your company and, most importantly, display it when searching.

Information may include the name, logo, location, opening hours, links to social pages, phones and other information useful to the client.

In Magento 2.3, Organization Rich Snippet is not implemented.

6. Breadcrumbs Rich Snippet

The BreadcrumbList Schema allows search engine to correctly determine the position of products in the catalog and, most importantly, makes the conclusion of your products in SERP much clearer.

Magento 2.3 does not support Breadcrumbs Rich Snippet.

Magento 2.3 Rich Snippets

In Magento 2.3 few rich snippets aren't implemented, another snippets are implemented partially.

Rich Snippet

Importance

Default implementation

Product

★★★★★

★★★☆☆

Rating and Review

★★★★★

★★☆☆☆

Pricing

★★★★☆

★★★★☆

Availability

★★☆☆☆

☆☆☆☆☆

Organization

★☆☆☆☆

☆☆☆☆☆

Breadcrumbs

★★☆☆☆

☆☆☆☆☆

Conclusion

Using Rich Snippet for e-commerce allows you to significantly increase the CTR in SERP and as a result attract more customers to your store.

In Magento 2 only two of six key snippers are supported, and it is obviously not enough.

In addition to various SEO improvements, the Advanced SEO Suite for Magento 2 extension supports all of the listed Rich Snippets. It also implements other less important Rich Snippets (Catalog, Gallery, WebPage)

What about other rich snippets, that you’re using, and what effect do they have? Let us know in the comments below!