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Amazon Kindle app bypasses Apple's iTunes

Amazon has launched a HTML5 version of its free Kindle Reader app, as it looks to circumnavigate Apple's charges for sales of eBooks via its iOS app.

Åmazon: launches Kindle Cloud Reader app to bypass Apple iTunes

The web-based app Kindle Cloud Reader replicates Amazon’s eBook reader app for mobile devices. It is available via Safari and Chrome browsers and is optimised for the iPad.

Dorothy Nicholls, director of Amazon Kindle, said: "We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser."

The roll out of a web-based app for Kindle comes after Apple began enforcing its updated iOS developer guidelines last month, meaning publishers would have to pay Apple 30% of all sales of digital goods from within their iOS apps.