We’re excited to announce the global availability of IF functions for all our advertisers. With IF functions, you can customise a single expanded text ad with messages based on your customer’s device or a specific audience segment.

Performance reporting is a key element in enabling continuous optimisation of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.

Expanded Text Ads have big performance advantages over standard ads, so we've strongly encouraged everyone to migrate. Previously, we announced that standard text ads would no longer serve after 2019, but to give you more time to migrate, we’ve extended the deadline.