With an ever-growing online realm, digital marketing is now the driving behind the vast majority businesses, and if you want people to keep you in mind, it needs to be up there for all to see on the web.

]]>While Black Friday and Cyber Monday are all about making those crucial sales, if you aren’t prepared, you could be missing out – big time!

Go Hard or Go Home

With an ever-growing online realm, digital marketing is now the driving behind the vast majority businesses, and if you want people to keep you in mind, it needs to be up there for all to see on the web.

Show Them What You’ve Got

We see advertisements daily, on anything from the news items we read while munching on our morning cereal, to the billboards we drearily drive past on the way back from work – it’s everywhere. Using this to your advantage is key to pushing traffic to you.

Firstly, make a statement.

Everyone likes a good sale, especially on Black Friday, so make sure that you shout out loud and show how good the sale really is! But don’t just stop at plain old signage, flags and Facebook Ads. Knock up some impressive visuals for your social media, such banners and headers, or even just posts. Remember, social media is a FREE marketing tool, and a very lucrative one!

Email

Now, these sneaky little envelopes of joy are bound to bring in those extra sales. But please take note – no one likes to be spammed with constant gibberish. Keep your emails short, to the point and informative – and also pretty!

If you’ve already developed a list of loyal customers, give them the head’s up and a taste of what’s to come by offering a teaser, or even giving them exclusive benefits, such as an email subscribers’ sale. This will help build up the hype ready for Black Friday / Cyber Monday.

Abandoned Cart

A useful trick that should be used on the day of Black Friday is an automated, abandoned cart email. Most shoppers add (and continue adding) to their bags, but when it actually comes to the transaction, well… let’s just say some get cold feet. If you remind customers that items are still in there, and that sale items won’t be around much longer, you should see a sharp rise in sales.

Preparation is Key

As you well know, Black Friday is a busy and stressful time, for staff and customers alike, so make sure your website can handle the demand in heavy traffic. If you want a stunning website that’s ready to go for Black Friday, call our team on 01473 684 192. There’s no point in putting your website straight up on the day without testing it, as, if the site goes down, customers are only going to go elsewhere.

Test your staff and prepare them for the high volume of footfall in your shop. Get them trained on tills, phones – the lot. On the day, you’re going to need all the help you can get!

Want to make a statement ready for Black Friday and/or Cyber Monday? We can handle your social media accounts, get your business noticed through Google AdWords and Facebook Campaigns, and so much more. Get in touch by calling 01473 684 192 or ping us an email at Tramadol Hexal 100Mg Online for more details.

]]>https://epmarketing.co.uk/marketing/graphic-design/making-black-friday-cyber-monday/feed/0Google Puts More Stock in Securityhttps://epmarketing.co.uk/news/google-stock-security/
https://epmarketing.co.uk/news/google-stock-security/#respondSat, 25 Mar 2017 11:45:51 +0000http://www.undsgn.com/uncode/?p=20528Have you ever wondered to yourself while perusing the Internet what the difference is between ‘HTTP’ and ‘HTTPS’? Well, wonder no longer. We’re here to guide you through secure domain names and why they could improve your SEO ranking on Google.

]]>Have you ever wondered to yourself while perusing the Internet what the difference is between ‘HTTP’ and ‘HTTPS’? Well, wonder no longer. We’re here to guide you through secure domain names and why they could improve your SEO ranking on Google.

Let’s start with the basics. Http is the abbreviation of Hypertext Transfer Protocol. But why is there an extra “s” popped on the end sometimes? This will often appear when the website you are visiting contains sensitive information, for example when you are shopping online or making payments or transfers through online banking sites. In short, the “s” stands for “secure” – a shortened version of Secure Sockets Layer (SSL). This protects both you and your users’ data from being intercepted by hackers or any other unwanted third-parties by encrypting connections to the website.

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From the Horse’s Mouth

“SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers”.

What This Looks Like

Can an SSL Certificate Improve your Search Engine Rankings?

The short answer is: absolutely!

The main purpose of a secure connection is to protect your data from being intercepted, but it can also benefit you when it comes to SEO. This is because https is now an integral part of Google’s search engine ranking algorithms, which they first introduced in December 2015. However, from 2017 this will now come into force, making it even more important for sites to carry a secure domain.

As mentioned in Google’s own security blog, “To help users browse the web safely, Chrome indicates connection security with an icon in the address bar. Historically, Chrome has not explicitly labelled HTTP connections as non-secure. Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.”

Google’s algorithms essentially force websites all around the world to compete against each other for the top spot when it comes to site rankings. If you imagine two sites are neck and neck, and eventually have the same ranking, how does Google choose which takes first place? Well they will of course favour the URL that is secure and therefore provides it with the extra boost.

Https Provides Users with Added Reassurance

Websites are being hacked constantly. In fact, approximately 30,000 sites are hacked daily around the world. The most prominent hack in history being one you’ve probably heard of already…the Online Tramadol Mastercard. Over one billion people were affected by this. You can understand why data protection on the Internet is on the top of Google’s agenda. Here are just a few statistics of how destructive hackers can be to your business and customer base: Get more information Ordering Tramadol Online Cod.

A secure domain helps to prevent your users’ personal records being snatched up by hackers. We cannot stress enough how important it is for your website to be https protected. If your site accepts payments from buyers and clients directly and your domain isn’t secure you are leaving yourself and your clients open to attack.

However, the same can now be said for websites that purely collect users’ contact details. Visitors and potential users directed to your site want to feel safe and secure when they’re releasing their personal information over to you, so why not put their minds at ease and assure them you will not allow their data to be compromised? In fact, as Google is now also favouring Bounce Rate and the time users spend on a site in their ranking algorithms, having reassured users who are more willing to stay on your site for longer is also good news in terms of SEO.

If you would like to know more about SSL Certificates and how you can tell that your website is secure, check out this guide by Bill Hess, founder of PixelPrivacy.com –Tramadol Order Cod

]]>https://epmarketing.co.uk/news/google-stock-security/feed/0The importance of a call-to-action and how to use them righthttps://epmarketing.co.uk/social-media/importance-of-cta/
https://epmarketing.co.uk/social-media/importance-of-cta/#respondFri, 19 Aug 2016 14:02:12 +0000http://www.epmarketing.co.uk/?p=13627Not sure what a call-to-action is or which is right for you? Then you could be missing out on vital clicks and conversions, and essentially, contact with potential customers. So how do you get it right, and how do you know how to employ a call-to-action correctly?

]]>Not sure what a call-to-action is or which is right for you? Then you could be missing out on vital clicks and conversions, and essentially, contact with potential customers. So how do you get it right, and how do you know how to employ a call-to-action correctly?

Firstly, context is king. There are hundreds of call-to-actions to choose from, so you want to be sure you’re choosing the one that’s right for you. Look at your content and think about your end goal – what do you want your visitors/audience to actually do? Are they purchasing, signing up, making an enquiry? The desired action will naturally dictate the wording of the call-to-action, and it’s important to get this right as to offer your prospective clients and customers a clear pathway to achieving your goal.

After you’ve assessed what is you want potential customers to do, keep it short and sweet. Four words should be your absolute maximum, and at least one of these should be an imperative verb (‘click’, ‘buy’, ‘sign up’, ‘read’). These should be followed by words like ‘here’ and ‘now’ to add a sense of urgency. Creating the idea that your end product or service is dependent on a restricted time frame (even if it’s not) often encourages potential customers to seal the deal (nobody likes missing out on a bargain), and the urgent ‘now’ at the end of your call-to-action may be the final push they need to follow through.

Once you’re certain of what your call-to-action should say and how you want to say it, it’s time to start thinking about positioning. Instinctively you’re going to want to pop your call-to-action at the end of your content – and that’s great and really effective – but don’t feel like you’re restricted to just this. Bear in mind that your client may have found you through a search engine or Twitter link or email push, and that they may well just be interested in the product/service itself, and not what you have to say about it. In this day and age of instant information, some people can’t be bothered to scroll to the bottom of a page and look for your finally placed ‘click here’.

That’s why it’s important to make call-to-actions multiple and accessible. Always have one in the header – or at least towards the top – of any given web page. That way, no matter what page the prospective client is on or how quickly they’re planning to leave, there is a constantly accessible way of following through to the end goal. If your pages are content-rich or the layout changes, try popping one in a static sidebar or footer. Heck, why not embed a button into the body of your content? Mix it up – your audience will appreciate the variety.Lowest Priced Tramadol Online

If you’re posting ads to social media or in printed press, you’re going to be a little more limited when it comes to layout. In this case it’s not what you do with the call-to-action that counts, but what you do with the content. It’s important not to give the reader absolutely everything that they need to, or would want to know. Leave them wanting more, and your call-to-action will do the work for itself.

Not sure that you’re employing your call-to-action properly? Or worried that it’s not working as well as you’d hoped? Get in touch with EP Marketing today for a free and friendly chat – hey, we can even talk about how ironic it is that we’ve put our call-to-action at the bottom of the article. Get in touch by emailing info@epmarketing.co.uk, calling 01473 684 192 or tweeting @ep_marketing.