Pizza Hut Launches Creative Review

Incumbent Martin Agency Says It Will Defend Business

The business has been with Interpublic's Martin Agency since 2009, when the shop succeeded longtime incumbent, Omnicom's BBDO. Martin said that it was defending the account but referred all other questions to Pizza Hut.

"Pizza Hut is continually looking at fresh ways to enhance its marketing efforts and strengthen relationships and points of engagement with pizza lovers. As a result, we are conducting an advertising agency review," said the marketer, noting, "We are thankful for the commitment The Martin Agency has made to our business over the past 3 1/2 years and have invited them to participate in the review process."

Among parent company Yum Brands' chains, Taco Bell and KFC, Pizza Hut is the third-largest measured media spender, according to Kantar Media. In 2012, Pizza Hut spent about $240 million on U.S. measured media, while KFC spent about $263.5 million and Taco Bell spent about $280 million.

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Maureen Morrison

Maureen covers agencies as well as all things mobile, including the carriers, handsets and advertising, for Ad Age out of San Francisco. She previously wrote about the marketing of the fast food industry for Ad Age while also covering the agency world. Before entering reporting, she was Ad Age’s research editor, helping lead research and analysis for the publication’s reports including the Agency Report, Leading National Advertisers and 100 Leading Media Companies.