ISA to Sponsor ‘BIG Wide Format Pavilion’ at Print 13

“A comprehensive mix of applications, education, best practices, equipment, software, and research for display, sign, and photo imaging print output of all sizes.”

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The International Sign Association (ISA) has formed a strategic alliance with the Graphic Arts Show Company (GASC) to create a “BIG Wide Format Pavilion” at the upcoming Print 13 show this year. The Print 13 event takes place September 8-12 at McCormick Place in Chicago.

“ISA is excited to partner with GASC to provide relevant information on the growing sign industry,” says Lori Anderson, ISA president and CEO. “This partnership will enable both organizations to reach out beyond our existing customers to help the industry grow and prosper.”

ISA will offer wide-format application and innovation information in an interactive format that will cover the hottest trends and techniques in the industry, the two organizations report. The new BIG pavilion will be designed to address those shops seeking to enter the market as well as veteran companies; existing print shops and commercial printers are targeted with the new pavilion.

“We recognize that one size does not fit all,” says GASC president Ralph Nappi. “That is why we have partnered with ISA to bring Print 13 attendees the most comprehensive mix of applications, education, best practices, equipment, software, and research for display, sign, and photo imaging print output of all sizes.

“As part of the partnership, GASC and NPES The Association for Suppliers of Printing, Publishing and Converting Technologies will utilize its research arm, PRIMIR, to build new and valuable trending content for the sign and display member exhibiting companies at ISA,” says Nappi. “Our aim is to deliver more value and engagement to both our events.”