Tag Archives: Roots of Change

From media to policy pathways, our program Market Match continues to gain exciting traction. The program was covered by KQED’s California Report, highlighting how the program works to help low-income shoppers afford healthy fruits & vegetables, and helps farmers increase their sales to make ends meet. At the same time, the piece shared how the… Read more »

Today, the Ecology Center is launching our new Market Match website, MarketMatch.org. This new mobile compatible website informs shoppers, funders, partners, and the general public about the Market Match program. It builds support for the program, and it assists shoppers in locating the nearest CalFresh-accessible farmers’ market, including those that offer Market Match.
Established in… Read more »

We’re leading the expansion of Market Match, to make healthy, affordable produce easily available to farmers’ market shoppers across California. The program received a big boost with a $2.5 Million grant from our Los Angeles partner, First5 LA, and today the LA Times picked up the story. Several other media outlets also ran articles: Los… Read more »

Ah, spring in Sacramento: an abundance of Assembly Bills and Senate Bills, young pieces of policy that could become important state laws. This is the time of year that proposed bills make their way through various committees, each committee holding a vote before the bill can go to the next step. As a bill comes… Read more »