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(NEW YORK) – A consumer survey is only as strong as its methodology. The Passenger Choice Awards, which caters to airline passengers worldwide, stands out as a consistent and accurate way for travelers to express opinions related to the overall passenger experience, with results fully vetted and tabulated by globally recognized research and ratings firm, The Nielsen Company.

The Passenger Choice Awards is a program designed by the Airline Passenger Experience Association (APEX) to give travelers from around the world a direct way to let airlines know how they feel about specific services – from inflight publications and Internet connectivity to the atmosphere of the airline’s terminal lounge. APEX created the awards as a way to gather constructive feedback and, ultimately, to improve the passenger experience.

In three years, the program has seen response rates more than triple, a testament to the program’s reputation and methodology.

The Passenger Choice Awards uses an open survey that can be completed online by any member of the traveling public year-round. Passengers are encouraged to participate every time they fly, and airlines appreciate that their passengers have access to a straightforward survey program.

The Airline Passenger Experience Association (APEX) encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe.