Willie Nelson Set to Unveil His Own Brand of Weed

Country Music's loudest supporter of marijuana will soon have his very own brand of bud - "Willie Reserve."

The Daily Beast got the full scoop on Willie Nelson's newest entrepreneurial activity during an intensive Q & A session with Michael Bowman, a veteran hemp and pot lobbyist who serves as the fledgling brand’s spokesperson.

So what exactly is Willie’s Reserve?

Well, you know, Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.

Really he wants it, at the end of the day, to envelop what his personal morals and convictions are. So from the store itself to how they’ll work with suppliers and how things are operated, it’s going to be very reflective of Willie’s life.

Wait, so there’s going to be stores?

Well, yeah, they’re in the making. I think it’s safe to say that there will be stores that roll out in the states where marijuana has become legal.

So will there be signature strains that you grow under Willie’s oversight? Or will you sell other people’s strains?

It’ll be both. There will be our own, and then there will be opportunities for other growers, who meet quality standards. Let’s just call it the anti-Walmart model...