This is why it’s critical to create a blogging strategy that works for you.

According to the recent Content Marketing Institute’s survey, 46% of marketers have a documented strategy for managing content as a business asset, and there’s no question about it that you should have one too! Having a blogging strategy saves time, helps you create better content and you’ll feel like you’re not always in a mad dash to publish a post.

While the blogging process is personal and many bloggers have a different approach, we want to share one that’s working for us. It’s a systemized approach to creating content – you break the blogging process into 5 steps and do each step for all your posts together.

So, here is the practical guide to creating a blogging strategy that actually works.

I love meeting strangers. I love the awkward pauses. And I love the “great unknown” of what can happen when we all get together to talk shop.

In fact, the only thing I don’t like about events are the cheap coffee and small name tags (no matter how often I spell “Alexandra,” the “ndra” always gets squished together so it looks like one letter).

So, when Chris and I started Spokal over 2 years ago, I went to a ton of events.

They were great.

There was only one problem – our company wasn’t growing as fast as we wanted. When we started looking at how much time we were spending at events, and what we were actually doing there, the ball dropped.

I realized I was drinking the event Kool-Aid.

To rock a networking event, and make sure you don’t get overwhelmed by the sweet temptation, you need to do these 4 essential things.