Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More

Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips from the past week.

How To: Make Your Links Do Follow Links in Google Plus– Bill Hartzer"Instead of copying and pasting the URL, you need to click on the “add link” icon and actually paste the URL into the field provided. If you just copy and paste a URL into the post, then your link is going to be a nofollow link," writes Hartzer.

PPC

Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads BlogAfter slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large. The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products."

Advertising Spending on Yahoo Is Back in Black – eMarketerEMarketer report forecasts Yahoo will grow its U.S. search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft. Google will take 73.7 percent of U.S. search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent.

Google, Facebook Continue to Lead in Digital Display Earnings - eMarketerEMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37 billion), Microsoft ($760 million) and AOL ($540 million). Twitter is forecast to surpass AOL by 2014 and Microsoft by 2015.

Safari jumps to 61 percent of mobile browser share – CNETSafari was first at 61.79 percent; the default Android browser came in second with 21.86 percent; Opera Mini was third with 8.4 percent, and Chrome was fourth with 2.43 percent, Net Applications reported.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.