2/13/2014
Classic Exhibits Inc. is teaming up with Exhibit Marketers Café founder and trainer Marlys Arnold to provide education for thousands of exhibitors throughout the U.S. this year.

Through this new sponsorship, Classic Exhibits will help open the door to opportunities for both in-person and online education, including webinars which will be offered free to interested exhibitors through the Exhibit Marketers Café online community.

Mel White, Vice President of Marketing & Business Development, explained why Classic Exhibits is committed to exhibitor education. "Successful exhibitors understand that trade show marketing is a specialized form of marketing," White said. "Too often, [exhibitors] learn by trial and error in this business, when learning from an expert would save thousands of dollars in expenses, countless hours in time, and hundreds (if not millions) of dollars in lost sales."

Last year, Arnold published 'The Exhibitor Education Manifesto,' a report which sparked intense discussion throughout the trade show world about exactly what education includes and why it matters. "Because of this sponsorship, that education can be brought to an even wider audience," she said. "I'm delighted to be aligned with Classic Exhibits because they're an innovator and thought leader in the trade show industry. Together we can make a powerful impact on the success of shows across the country."

About Marlys Arnold
Over the past 15 years, Marlys Arnold has taught thousands of exhibitors around the country how to become more successful. Her clients have ranged from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast and is founder of the Exhibit Marketers Café online exhibitor education community. She's the author of Build a Better Trade Show Image and the Exhibitor Success System.

About Classic Exhibits
Based in Portland, Oregon, Classic Exhibits Inc. is the leading designer and manufacturer of portable, modular, and custom-hybrid exhibit solutions. These solutions include the Perfect 10 Portable Hybrid Displays, Euro LT Custom Modular Exhibits, Magellan Hybrid Displays, Visionary Designs, and Sacagawea Hybrid Displays. Classic Exhibits is a manufacturing partner of Eco-Systems Sustainable and supplies Eco with aluminum extrusion through its ClassicMODUL Aluminum Extrusion division.
For more information, go to www.classicexhibits.com.