Thursday, September 29, 2011

Team Chevy Continues Support of American Cancer Society at Start of National Breast Cancer Awareness Month

DETROIT – Several Chevy teams will showcase pink numbers and Chevy Bowties in their paint schemes during this weekend’s NASCAR Sprint Cup Series race at Dover (Del.) International Speedway in support of Chevrolet’s ongoing efforts to help the American Cancer Society in raising awareness during National Breast Cancer Awareness Month.

The participating teams will have pink car numbers on the roof and doors, pink Chevrolet Bowtie on the hood and rear bumper, and pink Impala nameplate on the front bumper.

“October is National Breast Cancer Awareness Month, and Chevrolet is extremely proud to help support the American Cancer Society’s efforts to save lives and create a world with less cancer and more birthdays,” said Jeff Chew, Chevy Racing Marketing Manager. “Several Team Chevy Impalas are carrying the pink awareness message, which will be seen by countless race fans, and hopefully will help to serve as a reminder that we can all do our part in helping in the fight against cancer.”

Chevrolet dealers across the country will be working in their communities to support the fight against breast cancer through the Making Strides Against Breast Cancer program.

In September, Chevrolet donated $29,800 to the American Cancer Society as a result of a combined 149 caution laps during the NASCAR Sprint Cup races at Atlanta Motor Speedway and Richmond International Raceway. Chevrolet had pledged to donate $200 for each caution lap that a specially-themed “Making Strides Against Breast Cancer” pink 2011 Camaro SS pace car led the field during those two races.

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"Female fans normally know more facts about what's going on than men do anyway. I'd say they're a more intelligent fan, on top of that. They normally know more about what we've done than we know about what we've done."

~Tony Stewart in a Skirts and Scuffs interview

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~Krista Voda in Skirts and Scuffs interview

"…there are female fans who take apart engines and will take you apart if you have a problem with that; who are drawn to the danger and mystery of the sport; who watch races on TV to witness pure passion and unscripted emotion; who love the camaraderie of these family-friendly festivals; who feel the nervous anxiety of the lip-biting wives atop the pit boxes."