WeddingWire acquired NewlyWish sometime back and I was approached to help them design the first mobile app experience. I worked directly with the Director of Technology at WeddingWire, for this project.

The mobile app design project for Dynamite Clothing was exciting and insightful. The goal was not to simply translate the online shopping experience to a mobile one, but to augment the experience with a loyalty program, much more intuitive UI and navigation and lastly, a personal recommendations driven shopping experience.

The mobile app design project for Dynamite Clothing was exciting and insightful. The goal was not to simply translate the online shopping experience to a mobile one, but to augment the experience with a loyalty program, much more intuitive UI and navigation and lastly, a personal recommendations driven shopping experience.

The mobile app design project for Dynamite Clothing was exciting and insightful. The goal was not to simply translate the online shopping experience to a mobile one, but to augment the experience with a loyalty program, much more intuitive UI and navigation and lastly, a personal recommendations driven shopping experience.

The mobile app design project for Dynamite Clothing was exciting and insightful. The goal was not to simply translate the online shopping experience to a mobile one, but to augment the experience with a loyalty program, much more intuitive UI and navigation and lastly, a personal recommendations driven shopping experience.

The mobile app design project for Dynamite Clothing was exciting and insightful. The goal was not to simply translate the online shopping experience to a mobile one, but to augment the experience with a loyalty program, much more intuitive UI and navigation and lastly, a personal recommendations driven shopping experience.

The mobile app design project for Dynamite Clothing was exciting and insightful. The goal was not to simply translate the online shopping experience to a mobile one, but to augment the experience with a loyalty program, much more intuitive UI and navigation and lastly, a personal recommendations driven shopping experience.

Tools used

Visual Design

I use Sketch for most of my design related tasks. Designing in Sketch, also makes it easy to export assets etc.

Prototyping

Invision is a great tool for prototyping. It was really helpful in collaborating and getting feedback, not just from the client but from the developers building the app as well.

User Testing

Usertesting is a great service, that helped us test the early design prototypes and validate our assumptions about the user flow as well as certain UI elements.