Netsertive Secures $15 Million to Accelerate Adoption of its
Industry-Leading Marketing Technology

Fast-Growing Firm to Further Innovate its Brand-to-Local Digital
Marketing Platform to Fuel Continued Growth

October 07, 2015 09:00 AM Eastern Daylight Time

MORRISVILLE, N.C.--(BUSINESS WIRE)--Netsertive,
a digital marketing intelligence company that enables brands and their
local channel partners with turnkey, co-op compliant digital marketing
capabilities, bringing them together to win local customers, today
announced it raised $15 million in Series C growth financing. The new
round will fuel Netsertive’s acceleration in the digital marketing
technology arena, as it continues to add major brands for its MarketWise™
solution and local businesses for its StreetWise™
solution.

“With over 90 percent of consumers using online media to research the
products they purchase locally, it is more critical than ever for brands
and their partners to get it right. Having tracked Netsertive for the
last five years, we know the company is helping these businesses drive
stronger cooperative digital marketing across their networks of local
partners and retailers. We are impressed by its stellar growth,
strategic vision and position in the market and culture,” said Rik
Vandevenne, Director, River Cities Capital Funds, who joins the
company’s Board of Directors. “Netsertive has assembled a
high-performance team with the experience and drive to become the
dominant player in the rapidly growing brand-to-local digital marketing
space. We are excited to partner with Netsertive to help write the next
chapter of its story.”

The financing will help the company address the massive opportunity in
local co-op marketing, most recently highlighted in a new industry
report that Netsertive and research firm Borrell Associates released,
titled “The
Changing Face of Co-Op Marketing Programs.” The report highlights
that a shockingly large amount of brand-funded co-op marketing funds –
$14 billion – goes unredeemed by local businesses due to complicated
rules, dated reimbursement processes and lack of digital focus.
Netsertive will accelerate investments in its solutions to help brands
and their networks unlock the funding and leverage it in local markets,
driving compliance, speed and performance into cooperative digital
campaigns.

“We are thrilled to have a strategic new capital partner investing in
our core value proposition of helping brands and local businesses win
new customers,” said Brendan Morrissey, CEO and co-founder, Netsertive.
“Billions of dollars are left on the table as a result of inefficient
and outdated co-op marketing programs. There is a huge opportunity in
this market for brands and local businesses to work together as they
rapidly transition to more efficient digital marketing channels. This
new investment enables us to build our capabilities even faster in order
to serve the evolving needs of our clients in this fast-growing market.”

River Cities was joined by Netsertive’s existing investors in the round,
which comes as the company is extending its leadership in the digital
marketing technology arena, having added several major brand networks in
recent months. Its proprietary platform enables clients to harness the
collective learnings of thousands of campaigns, powering the “last mile”
of local digital marketing for brand networks. Further supported by its
unique position as a Google Premier SMB Partner, Netsertive delivers
unprecedented marketing speed, performance and value – at scale – for
its brand clients and their networks of local businesses.

About NetsertiveNetsertive’s digital marketing intelligence
platform empowers brands and local businesses to work together to win
local customers. The company’s two complementary solutions, MarketWise™
for Brands and StreetWise™ for Local Businesses, enable cooperative
marketing and resource sharing between brands and their local business
partners. Both are powered by Netsertive's proprietary learning engine,
which combines the company's deep industry experience with the
collective intelligence of its extensive network of automotive, IT
technology, major appliance, furniture, consumer electronics and
healthcare clients to deliver unprecedented campaign speed, performance
and value. An award-winning marketing technology company and Google
Premier SMB Partner, Netsertive drives local marketing success from
campaign enablement through scaled, local execution. Additionally,
Netsertive helps brands with their co-op marketing to ensure localized
brand compliance, seamless campaign execution and reimbursement tracking
for local partners.

Founded in 2009 and based in Research Triangle Park, North Carolina, the
company has a history of rapid growth, a world-class team and the
strength of venture capital funding from top firms RRE Ventures, Harbert
Venture Partners, River Cities Capital Funds and Greycroft
Partners. Netsertive was named 2014 Software Company of the Year by
North Carolina Technology Association and was named among Inc. Magazine’s
500 fastest-growing private companies three years in a row. Additional
information about Netsertive is available at www.netsertive.com.