Guavus, a provider of big data analytics solutions, has unveiled CareReflex, an application to improve the ability to identify the root causes of complex customer issues.

Built on the Guavus Reflex Platform, CareReflex combines interactive voice response, operational, and business data in real time to provide timely, actionable insights.

CareReflex uncovers commonalities in real time between more than 20 data sources to create an end-to-end view with a highly granular resolution and actionable insights that can be embedded into automated workflows.

"Pressure from customers who are increasingly subject to service failures is forcing businesses to rely more than ever on machine-generated data to deliver on their customer service promises," said Manish Goel, CEO of Guavus, in a statement. "Guavus is setting the new standard for big data-powered operational intelligence, enabling our customers to achieve unprecedented levels of operational productivity, real-time decisioning, and revenue growth. As existing data platforms are unable to handle the challenges associated with big data, our unique solution provides the missing link for businesses who are looking for a real-time integrated view across their business and operations for improved decision making."