Hmm, what if there was some kind of contest that shows who the biggest Lakers fan is? Kind of like how KCAL or FSN (can't remember who had that going) did theres. Pictures or videos of people's houses, families, etc. to show who is the biggest Lakers fan, and who has the most Lakers apparel. Once there's a deadline for entries, we can all take a vote.

It just came to me, not sure if it'd work, or if it's something you're looking for. :P