In the Ad Lab Apprenticeship, students will create public service announcements. Students will learn the entire process of creating a commercial, from working as art directors, copywriters, directors, editors, and producers to establishing objectives, developing strategies, and brainstorming ideas. The students storyboard their ideas and present their best ideas to professional clients. These clients give them critical feedback and choose which commercials the students should produce, shoot, and edit. The project results in three to four professional quality public service announcements