MagicX plans to use the funds raised to expand its team, add more categories, upgrade its technology and for marketing initiativeETtech | Updated: April 12, 2016, 18:06 IST

MagicX, an AI-enabled chat-commerce app has raised $1 million from a clutch of marquee investors that includes Infosys co-founder Kris Gopalakrishnan and Manipal Education and Medical Group MD Ranjan Pai.

The Bengaluru-based startup plans to use the funds raised to expand its team, add more categories, upgrade its technology and for marketing initiative. MagicX says it is also in talks with venture capital firms to further raise an investment of $5 million.

"The backing we've received from some of the smartest investors and entrepreneurs in the business will help us build on our cutting-edge technology platform. We will also use some of the funds to market MagicX to the right audiences," MagicX co-founder and CEO Pratyush Prasanna said.

MagicX was started by Prasanna and Arun Kumar and is promoted by K Ganesh and Meena Ganesh's venture builder platform GrowthStory.

It enables users to carry out day-to-day tasks like grocery shopping, bill payments, recharge, order food, book flight tickets and other utility services through a chat enabled, artificial intelligence platform. It claims to have tied up with about 20 partners across e-commerce, bill payments, recharges, groceries and travel.