McCormick Macnaughton & Sons

When McCormick Macnaughton re-entered the Irish Market as the new SANY dealers for the island of Ireland, they tasked Crilly & Wardell with a complete new brand - to be delivered in 6 weeks.

This was an intensive project, with everyone entirely devoted to the mission at hand.

Working closely with the client we identified the brand's position and it's relationship to the main offering SANY, and set about our task of bringing the new identity to life with vehicle branding, print collateral, exhibition, and online communications among the main launch items.