Every company strives for increasing customer satisfaction and loyalty. But, without effective complaint management, it's only a matter of time before the seemingly sweet company-client relationship...

International business involves at least two sides, foreign multi-national enterprises (MNEs) and local firms. Global strategy used to be the domain of large MNEs built up in developed countries, now...

Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer...