What is effective advertisement?

What are the most effective adds like? Should they be funny? Should they be shocking? Should they be personal or touching?

You can order logotype design (logo), business card design, leaflet design, a banner or a custom layout design for your add from us at www.garden-interior-design.com.

Advertisement design is an important representation instrument of a company or a private person. Such representative materials as a company logo or a business card provide the first impression of the company or person. Depending on the impression, which these materials create, the potential client might decide, whether to cooperate with this company / person or not. Therefore it is very important to design the advertisement material in top quality.

There are different philosophical and psychological concepts in advertisement design.

Symbolic advertisement design concept

The first and most common philosophical concept is the symbolic concept. The logo or business card design often reflects symbolically the business field of the company. The design can also symbolize the motto of the company or some properties, that the client wants to highlight, for example, accuracy, good customer service, precision etc.

Surprise concept of advertisement design

An attractive psychological advertisement concept is the surprise concept. It surprises the viewer by something unexpected or shocking and thus attracts the viewers attention and makes to remember the surprising element.

Humor concept of advertisement design

Humor concept is also frequently used as it makes people laugh and therefore creates positive associations with the company.

Puzzle concept of advertisement design

The psychological puzzle concept can also be effective. At the first sight the full advertisement name can not be perceived – it can be written in parts, in different directions or partly hidden somewhere. The client has to think to put the words together and to understand, what the advertisement is about. The effort taken to put the puzzle together will make the viewer to remember the advertisement. On the other hand, puzzle concepts should be used with care since there are people, who might not get the idea and not understand the advertisement at all.

Personality concept of advertisement design

Personality concept is also quite common. The company creates a character, which represents the company or a certain product. Further the character is used in different types of advertisement to popolarize products or different events connected to the products.

Text concept of advertisement design

The text concept is one of the most popular concepts. The name of the company, the written motto or stylized first letters are usually easy to read and remember. By remembering the logo with first letters, the customer will most likely remember also the full company name.

How to choose the right concept depends on the company’s image – how conservative or progressive it is and what message does it want to deliver to the potential customers. It can be useful to view several different advertisement design variations to decide, which concept will be the most appropriate.

What are your favorite adds? Share with us the most interesting adds you have noticed and tell us, why have they caught your attention?

You can order logotype design (logo), business card design, leaflet design, a banner or a custom layout design for your add from us at www.garden-interior-design.com.