Indian Smartphone users are clearly embracing the concept of news-on-the-go which can be seen from the rise of News Apps. There has been a growth of 7% in the penetration of News Apps in India this year as per Nielsen Informate Mobile Insights, which collects actual usage data from smartphone panels in multiple countries, bringing you an accurate understanding of smartphone behavior. See what has driven this level of mobile engagement for the category.

TABLE OF CONTENTS

Popularity and Engagement of News Apps: Get to know how penetrated the news apps are among smartphone users, how much they engage them and usage differences based on age, gender, town class and handset price band.

Top Online Genres: Understand which are the most popular online categories on the smartphone at an overall level and where news as a category stands.

Trended Usage of the News Genre

Top News Apps and App Installations

Hourly usage of News Genre throughout the day

Life cycle of News Apps

Trended penetration and engagement of Top News Apps

Gain a deeper understanding of the usage of the News genre. How have usage patterns on News Apps trended in the last few months? How does usage vary with Age, Gender, Network and Handset Price Band? Which are the Top News Apps trending in India?