The dating website came to us with an interesting brief for their Valentine’s Day advertising campaign – “The Bear Get’s It – reclaiming Valentine’s Day for the singles”.

They wanted a story told in 3 images of a Teddy Bear, captured and being held ransom, to drip feed via a targeted advertising campaign online and in the press
Jay sourced the shoot location and props, except for the teddy bear itself which was made specially for the campaign, and worked closely with the team at mysinglefriend to develop the style/look they wanted. They wanted “shock coverage”, and they got it!