That is BRUTAL! But deserved. Amazon really screwed this day up something fierce.

Amazon did put out a press release this afternoon that included this quote. “Prime members have already bought tens of thousands of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000 Rubbermaid sets, and 4,000 Echo devices in 15 minutes. The Kate Spade purse was gone in less than a minute. We also sold 1,200 of the $999 TVs in less than 10 minutes. And there are thousands more deals coming.”

It seems like the people who got the deals mentioned in the quote were the lucky ones. If that Kate Spade purse disappeared in less than a minute, how about those shoppers that tried to get it a minute after it went live? They got nothing.

With all this boasting about how they did better than Black Friday, they seem to have forgotten that one of the main reasons we shop online isn’t just price but the fact that we don’t have to fight with 500 people to get one of the 3 doorbusters the store we are in actually got shipped to it. But it looks like somehow Amazon managed to capture that frustrating Black Friday experience by ensuring that most shoppers ended up going away empty handed.

On the other hand, an independent Yahoo Financial report rated the Walmart deals offered today much better than Amazon’s, pointing out that Walmart did a better job of putting relevant items on sale like TVs, Cell phones, and other items people use every day. Amazon’s offerings were compared to a junk bin full of things you probably wouldn’t buy even at a steep discount.

But the biggest difference was the fact that Walmart had all their deals up all day long where Amazon went the “lightning deal” approach were deals were only good for a very short amount of time and you had to be glued to your computer all day checking deals. Turns out that some of us have to work during the day. Go figure.

So it looks like Walmart totally trounced Amazon on their own day and without the huge amount of hype that Amazon laid out for this extravaganza. Maybe that online shopping gap between Amazon and Walmart is a little closer than Amazon realized!

Did you get your hands on an awesome deal today? (Full disclosure: My MIL did buy an electric toothbrush as a gift for my son today from Amazon because she had a GC. I’m not sure what the price was before the sale but it seemed like a good deal.) Let me know in the comments!