Levi’s flagship store – Paris

The iconic American denim brand, Levi’s’ has launched its new retail space on the prestigious French shopping avenue, the Champs-Élysées.

The three-storey store uses recycled material in a comprehensive eco-friendly conceptual design extending even to electrical lighting and ventilation. Presenting a ‘destination’ shopping space, the store features an impressive in-house denim tailor — the fourth of its kind in the world — offering bespoke denim, celebrated product ranges such as the Curve ID collection, Made & Crafted, vintage reissues and rare one-off Levi’s pieces.

The visual merchandising re-inforces the brand image and uses cleverly adapted wooden display elements. The windows highlight the link to their target customer via a collection of old speakers (memories of sewing machines used by All Saints) and customised skateboard bases.

I can’t wait for my next trip to Paris at the end of the month, to take a look for myself (and do a spot of shopping!)…….

Hi Claire, You can find more about flagship stores here including the Levi’s regent street store. title=”flagship stores”>http://www.flagshipstorelondon.com/2009/01/levis.html Not as cool as the Paris version, but you also have a great couple of Levi’s vintage stores on Carnaby street. Have fun shopping! Lizzi