BLOG

2018 may feel like it has barely begun but the truth is, we’re almost right through the first quarter of the year! There are a couple of buzz words in the world of Marketing in 2018. Content Marketing tops the list, as it has in the past few years in a row. Digital Marketing, Mobile…

Marketing for a small business is important; marketing effectively for a small business is even more important. The margin for error is small because you really want to make every dollar spent on marketing count! A big marketing budget can accomplish a lot, but you can do a lot too with a limited marketing budget.…

As a marketing agency, Chinese New Year makes us all excited! We love the majestic lion dance ceremonies that herald in more luck and wealth for everyone with the New Year, we love our yummy festive goodies – and most of all, we love how the season brings with it a whole new way to…

Will 2018 be the year that social media marketing finally renders traditional marketing obsolete? Or will 2018 be the death knell for Twitter, with its declining organic reach? Will 2018 be the year that everyone abandons the desktop for their mobile devices in their bid to capture and share those micro-moments? Or will 2018…

For many businesses, the festive season is a time for them to concentrate their marketing efforts and budgets. And for good reason! The festive season is an emotional time for most people, and people tend to respond reflexively to their emotions. People also tend to focus on feelings of goodwill and charity during Christmas, so…

Customers are 90% what makes a company. It does not matter if a company or a brand has impeccable quality or an attractive business model. When there are no customers to serve, the business goes down the drain. This is exactly why businesses should have an overriding, conscious effort to be customer-centric. In reality, being…

Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses use the information these yield to ensure that they are going with the right marketing strategy.…

Many would say that anchoring your marketing strategies on current trends is risky. A lot of business owners prefer methods and strategies that are sturdy and can withstand whichever trend is in the industry. However, creating marketing strategies that actually follow what is popular or in season would help you hold a positive imagery for…

Practicing Corporate Social Responsibility (CSR) is neither a marketing tool nor a legal requirement for businesses. However showing commitment to supporting a cause can have an impact on how a brand is perceived and its values by its stakeholders especially customers and the media. Corporate Social Responsibility is not something businesses and marketers may want…

Customer loyalty is one of the hardest to gain for a company. The competition in any industry currently is so intense that you can only hope that the customers who bought your product today will continue to support the product in the days to come. Brands are continuously coming up with different promises to their…

Categories

Latest Post

Time flies! It has been 200 years since Singapore was founded by Sir Stamford Raffles. Well, not that any of us reading this was alive when the historic moment occurred. During that period, one could hardly imagine that a forest would transform into a metropolis today. Trust me, you wouldn’t want to visit Singapore in…