Here we would like to talk about the major differences among Web 1.0, Web 2.0 and Web 3.0. To help you better understand, please watch this Youtube video, “Evolution Web 1.0, Web 2.0 to Web 3.0”.

Web 1.0
It is the “readable” phrase of the World Wide Web with flat data. In Web 1.0, there is only limited interaction between sites and web users. Web 1.0 is simply an information portal where users passively receive information without being given the opportunity to post reviews, comments, and feedback.

Web 2.0
It is the “writable” phrase of the World Wide Web with interactive data. Unlike Web 1.0, Web 2.0 facilitates interaction between web users and sites, so it allows users to interact more freely with each other. Web 2.0 encourages participation, collaboration, and information sharing. Examples of Web 2.0 applications are Youtube, Wiki, Flickr, Facebook, and so on.

Web 3.0
It is the “executable” phrase of Word Wide Web with dynamic applications, interactive services, and “machine-to-machine” interaction. Web 3.0 is a semantic web which refers to the future. In Web 3.0, computers can interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users. One example of Web 3.0 is Tivo, a digital video recorder. Its recording program can search the web and read what it finds to you based on your preferences.

Now you probably have a better understanding about the difference between User Interface (UI) and User Experience (UX) based on our previous post. Here we’d like to further discuss how these two elements are crucial to an engaging website.

You website is gaining competition everyday, so how to make visitors choose your website over others? You may be interested in the methodology called “Neuro Web Design“, which borrow from the concepts of neuroscience, motivation, and instinct. Neuro Web Design explains how emotions affect our decisions and how to apply persuasion to design websites that attract customers.

A great website involves many psychological aspects that provoke users to act on the products or services you are prompting. While making sure your website flows properly with all the techniques and principles, you should also look at the emotional elements within your design. Empowerment comes from not only the technical nature of a website, but also persuasion, emotion, and trust. After all, your brand is a living entity. An engaging web design is not just a marketing tool but a genuine source of competitive advantage that reflects your brand personality.

1) Too Many Choices: If people have too many choices, they won’t choose at all. Less is more!
2) Social Validation: People look to others for guidance. This is why, for example, ratings and reviews are powerful tools for your websites.
3) Scarcity: Less available items seem to be more valuable. Fear of loss evokes action, so you should consider creating desirability on your website.
4) Food, Sex, and Danger: If sensitive topics are used properly, they can be very powerful triggers for action!
5) Power of Faces: Face camera focus on the eyes.6) Story: The brain processes best in story form.
7) Commitment: Transform to loyalty!

User Experience (UX) – It is a user’s thought and feelings about using a system, product, or service. This human-computer interaction impacts a user’s perception of the system or device. Aside from practicality, User Experience stresses on the experiential, meaningful, and affective aspects of the system.

Why is it important to distinguish the difference between UI and UX?
It’s common to have UI and UX people on the same project, so it is important to distinguish the roles and to be clear which responsibility each of them would have. If you want the two master professionals contributing their individual expertise to the end result, then you need to beware the different specializations of the two. Overall, understanding the distinctions between UI and UX is essential to establish a foundation for a more successful final product.