Timbaland Featuring David Guetta And Pitbull “Pass At Me” Mosley Music Group/Blackground/Interscope Records

Have you gotten to check out Timbaland’s hot new music video yet? It is for his new single, “Pass At Me” featuring French DJ, David Guetta and Pitbull. It was first released on September 13th, and is the first single from Timbaland’s forthcoming album Timbaland Presents Shock Value III. Like the two albums before it in the series, Shock Value III showcases Timbaland’s ability to be paired up with a collection of different artits from various genres, and create something special with them, in a way that only he can. Throughout the years Timbaland has been able to create a sound with a distinctive use of vocals, electronic tones, and drum patterns tied together in a way that progressively fuses melody together with rhythm. These songs usually then push the boundries of Pop song structure. As he has grown as a producer and musician, he has used the “Timbaland sound” to help redefine the sound of various artists. In many ways Tim’s work with an artist can be considered a milestone in their career, in which their sound is forever influenced by the growth they experienced while working with him. This is particularly notable when listening to the work of artists like Aaliyah, Justin Timberlake, Chris Cornell and Nelly Furtado.

The Shock Value series has allowed Tim to do this on a worldwide platform branded as his own album, much like Quincy Jones has done with his albums. This process has allowed Timbaland to introduce us to artists from his Mosley Music Group like Keri Hilson and OneRepublic, and musically experiment with some of artists he is fans of like Elton John, Jet, Daughtry and many others. These projects have certainly lived up to the title, as these songs have allowed Timbaland to reach out to new fans. Many of these songs gained a larger fan base outside of just his work with R&B and Hip Hop artists. The best example of this would probably have to be Timbaland’s remix of “Apologize” by OneRepublic. It is a song that was the most played song in Top 40 history at the time of its release.

Now with Shock Value III Timbaland hopes to expand his musical horizon once again. “Pass At Me” has Tim going to a new place. The David Guetta produced track allows him to walk into Guetta’s world of House music and mix it with Pitbull’s Latin Rhythm styled rhymes. The music video and image of the song allows Timbaland to push the envelope as well. The world first got a listen to Timbaland’s “Pass At Me” on a risque viral video clip promoting the photograph book, Culo by Raphael Mazzucco.

Culo, which means buttocks in Spanish and Italian, is a 240 page photograph book focussed on honoring a woman’s backside. The book is executive produced by Interscope Records Chairman, Jimmy Iovine and Bad Boy Worldwide Entertainment Group Chairman, Sean “Diddy” Combs. The promotion of the book has been the primary vehicle behind the promotion of Timbaland’s “Pass At Me” online, which is also released by Interscope Records. In a recent article posted by Allhiphop.com, Diddy said the following about the book.

“Raphael is a true artist. He relies on instinct- capturing a raw, natural sense of beauty through his lens in CULO by Mazzucco that celebrates the female form. His work is passionate and powerful.”

The song “Pass At Me” is serving as the book’s soundtrack as it is featured in the official music video for the song as well. In that same article from Allhiphop.com, Jimmy Iovine talks about
the book being an example of Interscope’s expanding vision for business, which now includes headphone lines, publishing, software and other ventures.

“We at Interscope put projects out with anyone we believe has a great idea and is a true talent, whether it’s a musician, photographer, software developer, or technology innovator,” Jimmy Iovine said. “Raphael fits perfectly into what we do. Interscope Records has always been a heat-seeking missile when it comes to shifts in popular culture, whether inciting them or reacting to them swiftly. The impetus for this book is a little of both.”

As if the marketing behind Timbaland’s new music was not “shocking” enough, the music behind Shock Value III is going to be full of surprises as well. The new album will feature collaborations with the likes of Keri Hilson, Dev, Lyrica Anderson, Justin Timberlake, Bruno Mars, Missy Elliott, Chris Brown, Rekapse, and Demi Lovato, just to name a few. In related music news Timbaland and his production partner, Jim Beanz produced a few tracks for Demi Lovato’s third album Unbroken. including, “All Night Long” featuring Missy Elliott and himself. Unbroken‘s new single is “Who’s That Boy”, produced by Timbaland’s artist, Ryan Tedder of OneRepublic, and features another Timbaland collaborator, Dev. Timbaland’s Timbaland Presents Shock Value III and Interscope’s Culo by Mazzucco are both due for release in November. Keep checking back with us for more details!