Willamette Valley Music Festival

The Willamette Valley Music Festival is an exciting annual event held on the UO campus in spring. The WVMF is dedicated to enriching the cultural experience of Oregonians by showcasing new local artists and ideas. EMU Marketing chose the infamous Eugene viewpoint “Skinner’s Butte” as the campaign theme in order to emphasize WVMF’s dedication to regional art and music. The theme was used consistently across all mediums to create a cohesive, impactful brand for the Willamette Valley Music Festival.