The rumors continue to fly about the HTC M7, which we expect will be announced before too long. The latest tidbit comes from the usually-reliable @evleaks. According to the ever-mysterious entity, the company's newest flagship will simply be called 'HTC One.' Nice and clean, just the way we like it.

This would diverge from HTC's previous naming scheme of having its most "high-end" phones bear the One moniker. Though, since the One V was actually a pretty mid-range phone (very nice for mid-range, but mid-range nonetheless), it wouldn't be a surprise if the company would like to get its brand back under control. Calling the new model simply "HTC One" is a fine way to distinguish it from the rest of the pack. In fact, that's even the kind of name the company could keep, revision after revision. Makes a heck of a lot more sense than a line of phones with the same name and wildly different price points, that's for sure.