Top Shelf Marketing

Some small business owners have a natural ability to tune into their clients with laser accuracy. Some know they have the perfect product and sometimes struggle with defining their market with the same vigor. Regardless, I think we all agree that defining your customer and ensuring that your products, goods, or services are aligned with their needs is a good exercise to complete.

Getting Started You could solve this by creating a marketing plan, but let’s be honest, those things are overwhelming and arduous. Even I find it arduous and frequently miserable. “There must be a better way!” says the TV infomercial guy. I think there is and that’s why I’m in the process of creating a micro marketing plan workbook that will be fun to use. My goal is to make it as easy as a facebook quiz, but even if I can’t pull that off, it will be simple and allow you to dig in to those parts of the marketing process that you might need a little help with. If you’re interested in getting a copy of this Micro Marketing Plan Workbook when it's released, jump over to the sign up page. We'll send you an email with a link to it. Questions to PonderUntil then, let’s talk shop. How can you either better understand your customer? Let’s consider a few key points that will help your frame out your perfect customers:

Are you selling a product or service to a private citizen or a business? It will change the tone and approach of your marketing.

With early generations, baby boomers, gen x-ers, millenials, and the rest of the folks all buying and selling products, where do your customers fit into all that? Does it affect the way you speak to them in voice, tone or delivery method?

Brick and mortar stores rarely are the only way people buy anymore, if that’s the case, where are your customers buying? What website do they go to? How are your competitors selling to them?

When you think about your products and services, what types of problems are you solving for the customers you outlined above?

What's Next? Take a few minutes to think through these questions with your product and services in mind. As you start noodling jot down your thoughts. You can record and add them to your workbook when I release it in the coming weeks.