This is a somewhat surprising product from Sanrio I saw at a discount drygoods store called fivebelow (the rationale for the name is that everything in the store is priced from $1 to $5)Most of the merchandise is aimed at adolescents and priced for their pocket money.
This is a painted metal case shaped to look like a cupcake, containing small sugar candies, and branded with the cute cartoon characters associated with the Hello Kitty brand. Of course, the association of candy, cupcake images, and the innocence of Hello Kitty is a good fit, perhaps?