How to Grow Your Email List With Meaningful Video Marketing

It’s no exaggeration to say that videos are going to be the single most dominant element that will capture the attention of internet users in 2018. It’s amazing to see how the use of videos is constantly gaining popularity among the marketers. As per Cisco VNI forecast mentioned in Tubular Insights, videos will make up about 79% of global internet traffic by 2020 – up from 63% in 2015. Video marketing has gone too far to be labeled as ‘up-and-coming’ tactic. It’s right here, and it’s a significantly powerful way to engage with your target audience and grow your subscribers list. Harnessing the power of videos to build your email list requires a systematic approach which I will be discussing in this blog post in an easy-to-understand way. All you need to do is read through the techniques carefully and then try to implement them for your business.

Without further ado, let’s jump on to the techniques and discuss them one by one!

Adding cards/annotation to your videos

The links that you add to your videos are called annotations. Most of the times annotations on specific video channels are set to direct viewers to other relevant videos in the row, but if you can optimize your video annotations for targeted traffic, you will be able to direct the viewers on to your own website and provide them with steps they can use to subscribe to your platform. Some channels, like YouTube, have slightly different ways to point viewers to specific URL. On YouTube, you can use cards to add more interactivity and direct your viewers to other videos, channels, or associated websites. Here is a quick video to help you set it up in the right way!

Including CTA in your videos

It is great if you’ve already started with video production to promote your business online, but it’s even more crucial that you master the techniques to help you get the most bang for your marketing buck. If you are not able to generate leads or get your viewers to interact with you on an ongoing basis, your strategy has a definite room for improvement. Optimizing your video marketing for conversion can help maximize your chance of getting measurable results. One of the best ways to optimize your video is the inclusion of brief, persuasive CTA towards the end of all your videos. You may not give it more than 5-8 seconds but it’s important whatever you say is appealing enough to cause a stir. Simply put, it can be a “join-my-list” type of commercial that comes with a promise of providing something of value. In any case, make sure your corporate video makers understand the Conversion Optimization aspects of video production.

Setting up video landing pages

One of the primary reasons behind setting up video landing pages is their ability to boost conversion and prompt users into taking meaningful actions. As per Instapage, video landing pages boost conversions by as much as 80% and if you design your page around the principles of UX and UI, collecting information from your prospective customers becomes relatively easy. To help you build a great video landing page for your website, look at the examples pages of 20 companies they have discussed in their research critique. Or, I would recommend you to see Unounce’s great compilation to stir your creativity in crafting amazing video landing pages.

Using video links in social updates

If you have social media pages for marketing, you’ll want to leverage from videos as much as possible. Use them in your updates and don’t forget to include your email list commercial there as well. If you’re able to get the attention of your desired audience, you might discover a fresh stream of subscribers.

Using videos in your emails

Video emails get across easily, hook the viewers, speed engagement and therefore stand out from other email communication. So, it makes a lot of sense that you use videos in your email marketing. As per a research by eMarketer, about half of the marketers who utilized videos in their email campaigns saw higher click-through rates, increased sharing and increased time spent reading the emails. The key is to use more videos in your emails and optimize them for best results. Include call-to-actions like “who do you think can benefit from this video, forward now!”, and add an invitation to join your list right below your main CTA.

Optimizing your video channels for email signups

Every video you publish on YouTube, Dailymotion, Vimeo, or elsewhere, should have a description that contains an effective CTA to join your email list for timely notifications on future materials. Techniques like including your email subscription CTA above the fold of your YouTube description are going to improve your signup rate drastically. Nonetheless, don’t forget to do some A/B testing before selecting a final CTA for your video channels as it really helps figure out a pitch suited to your target audience.

To sum up, it is hard to overstate the influence of video marketing, neither can you argue with the effectiveness of using videos to grow your subscribers list. Videos are engaging, entertaining and easier way for people to digest information. If you’re already investing in video marketing, it’s time you make the most of those resources by utilizing the techniques I discussed above. You’ll see your email subscribers list grow exponentially and campaign performance go through the roof!