4 Ecommerce Blog Post Templates To Build Traffic For Your Store

Blogging is one of the best and lowest-cost ways to generate traffic and sales for your store, so “write a blog post” is firmly planted on your to-do list… but when it comes time to sit down and face that blank Word document?

But first up: some prep work

Know your audience

First up, your audience. Before you write a single word, or plan a single post, you should be able to answer some basic questions about who your ideal customer is and what they want.

Who’s buying your product? (This is everything from income, to age, to location, and more.)

Why are they buying it?

What do they care about?

What do they believe to be true?

If you’re having trouble answering these questions—or if your answers feel pretty useless and vague—you need to get clear on those details before you pass go and collect all that sweet, sweet blog traffic.

Think about how much easier it’ll be to create epic articles for a 34-year-old female executive who buys locally-made products for her dog, because she’s passionate about supporting small businesses, and thinks that small-batch products are higher quality for her pooch—as opposed to simply “people who like dogs”.

Then it’s time to set business-focused goals, like having 1% of all your blog traffic convert to a sale. Just think about how much more motivated you’ll be to promote those posts if you know the traffic is going to lead to more money in your bank account.

Set business-focused goals, like having 1% of all your blog traffic convert to a sale.

Plus, it’s a handy reminder that if your goal is to convert readers to buyers, you’ll need to make sure your blog and its posts are set up to sell.

That might mean linking to products in your post, featuring a banner that promotes a sale, or using a popup that includes a coupon. Whatever your goal is, you can see how aiming for something beyond just “write a blog post” will help you get crystal-clear on tactics.

FURTHER READING: Not sure how to measure your blogging goals? Check out this free guide to ecommerce analytics for everything you need to know, starting at square one.

1. Gift Guide Post Template

Gift guides are the perfect way to remind your audience that hey, insert-gifting-occasion-here is coming up soon, and your wares would make a great gift.

These posts do double-duty, because they can become a shareable wish list your audience will pass on, and they can be found via search engines by desperate gift-hunters who have no idea what to buy for guitar players, or football fans, or vegans, or yogis.

Hey, maybe they’re shopping for a guitar-playing football fan who loves to chow down on vegan grub after yoga class, and that’s your ideal target market. You never know. That would (potentially) be a hard person to shop for, and you might have the perfect thing for them!

So since we’re all still waiting for Oprah to do a favorite-things list for vegan, guitar-playing, football-loving yogis, a gift guide blog post is a great way for you to fill the void.

Free Templates: 4 Ecommerce Blog Posts

Done-for-you templates to create four powerhouse ecommerce blog posts, including a gift guide, a roundup post, a how-to guide, and an interview.

You’ll be able to include your products, along with some other stellar ideas that you think your target audience would love. It can be anything from related books, to other brands, but your goal is to provide a genuinely helpful list of gifts that your audience would adore. Here’s exactly how to do it.

For this post, you’ll need…

A list of 8-12 items that would be perfect gifts for your target audience (including 1-3 of your products)

An image of each item

The price of each item

A short description of each item, and why it’s a great gift for your audience

A link to each item

Once you’ve got all that content, your post is about 80% of the way there (score).

For the best results, aim to include a variety of products and price points, all aiming for the same niche customer. If you know other small business’ products that would be perfect to include in the guide, reach out to them as you’re putting it together—it could be a great way to collaborate with other business owners.

2. Roundup Post Template

For example, if you sell vegan-themed apparel like Wholesome Culture, and it’s close to a major holiday, your audience might be gearing up for parties, potlucks, and family meals that include a lot of animal products. You could round up a list of ten great vegan recipes for holiday events, which would be a seriously helpful—not to mention on-brand—resource.

Your roundup post is going to be different based on your audience and what resources are already out there, but they all follow a similar structure.

For this post, you'll need...

An introduction to the list—who it’s for and why you put it together

A list of all of the resources you’re including (posts, products, etc.)

A link for each resource

An image for each resource

A short description of each resource

A price for each resource, if applicable

The great thing is that once you’ve got the general structure of a roundup post locked down, it’s one of the most versatile posts out there. Sure, your first one might be a roundup of resources around a specific theme, or of other great posts from around the internet, but this general framework works for so much more.

You could use the roundup post structure to pull together your top blog posts from the past year, or your favorite products from the last year, or your own best-selling products. Any time you’re struggling to come up with a blog post and you need to have one up (like, yesterday) this flexible framework can be your new go-to.

Plus, once you’ve got the idea and written down a list of what to include, you’ve done the hardest part—the writing will be much easier from there.

Free Templates: 4 Ecommerce Blog Posts

Done-for-you templates to create four powerhouse ecommerce blog posts, including a gift guide, a roundup post, a how-to guide, and an interview.

3. How-To Guide Post Template

If you want to go a bit further than a helpful roundup, why not dive in and teach your audience something with a how-to blog post?

If a roundup post of recipes is good, a how-to post of one of your original (and delicious) recipes would be even better, and it’s not just for brands who talk food.

Your audience is looking for information, and there’s definitely something they could learn from you, whether it’s styling a perfect fall look, organizing their home office, or choosing the perfect glasses for their face shape.

So think about what your audience already cares about, and how that overlaps with your brand. What could you teach them that would be a good fit—and that they would trust you to know how to do?

PLANNING TIP: Make sure you’re choosing a topic that people are interested in by doing your SEO research ahead of time. Here’s an in-depth guide to keyword research that can help you snag a topic that will deliver plenty of search traffic over time.

Now onto the post.

For this post, you'll need...

An introduction (tell the reader why you’re teaching them this skill and how it will help them)

A list of each step in the process

An overview or guide to completing each step

Images as needed (you might not need an image to clearly communicate each step)

4. Interview Post Template

One way to guarantee your post gets shared beyond your audience is to interview other people. No one’s immune to ego, after all, and they’ll probably share the interview with their audience once it’s up.

Plus, getting experts to talk about what they’re passionate about can be entertaining and useful for both you and your audience—and it’s a great way to generate a post without coming up with all of the ideas yourself.

Before you get started, consider the strategy for your interviews—both who you’re going to ask, and what you’re going to ask them.

Are you aiming to give your audience a sneak peek behind the scenes? Are you aiming to help teach and educate? To figure it out, go back to your audience and what they currently need, like, and want.

Now that you’ve got some ideas going, it’s time to reach out to the people you want to interview. Here’s an outreach template you can swipe and modify.

Hi INTERVIEWEE,

I’m YOUR NAME, from YOUR COMPANY. We make YOUR PRODUCT for YOUR AUDIENCE.

I love THINGS YOU ADMIRE ABOUT THEM and I think our audience would too—would you be open to being interviewed for our blog?

The interview will take about AMOUNT OF TIME and I’d be happy to work around your schedule.

Thanks!

YOUR NAME

Once you’ve got a yes from your interviewee, and a clear interview direction, you're most of the way there.

For this post, you'll need...

A list of questions

A way to record your interview (voice recording, taking notes, or doing the interview by email all work well)

If you want to level up the post, you can add…

An image (or several) of the person you’re interviewing

An image or two featuring quotations from the interview, for sharing on social media

If the images are stressing you out, Canva is a great place to create images for social media—and you can snag free stock photos from Burst.

Now, it’s time to promote that post

It’s all well and good to spend time creating great content for your blog, but getting blog posts finished is only half the battle. Now, you’ll need to promote those posts—but luckily, these four posts make it a bit easier to get your name out there.

Other than the how-to guide, every other post on this list involves at least one other person or business you can reach out to and ask them to share the post. After hitting “publish” on each post, reach out to anyone who’s products, posts, or names were included, and let them know about it.

Here’s a sample email you can swipe.

Hi NAME,

I'm the owner of YOUR COMPANY. We love what you’re doing with THEIR COMPANY. I wanted to say hello and let you know we mentioned THEIR COMPANY on the blog today. Here's the link: URL

What’s next?

If you’re running into issues when you go to implement these templates, or you want more support with your blogging efforts, here are some other great resources that can help you take your strategy further.