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Social media can and should be diversified. No longer are business just turning to the big four of
Facebook, Twitter, Youtube and Linkedin. Though these are the most popular and largely recognised
other networks such as Pintrest, Behance, Google+ and Instagram are experiencing a surge in popularity.

93% of Marketing professionals claimed social media is an integral part of a complete Marketing strategy in 2013.
Trends indicate that the social sector is going to continue to gain more traction and momentum over the
coming years and help generate more brand awareness and discussions around brands.

One of the key benefits of the social arenas is the proven relation between social integrations and organic
rankings. Brands that want recognition and that rely on their reputation will keep driving this arena and keep searching
out like minded networks that carve out unique paths and specialised niche markets.

Latest News

In June 2013, Nielson reported that of mobile phone users in the U.S. 61% of them now use smart phones. That is a 10% increase since early 2012. The study “Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment,” by Bronto Software and Magento said that 54% of people who buy online daily or weekly own a tablet and 64% own a smartphone.“You can’t afford not to have a mobile friendly website in 2014,” Gibby says, and notes that having a mobile-friendly website implemented wrongly could hurt your site’s performance in Google searches.