Tarsem Singh

As well, as music videos, Tarsem has directed some high profile television commercials, including the Pepsi "We Will Rock You" campaign, featuring Britney Spears, Pink and Beyoncé Knowles.

Tarsem Dhandwar Singh (born 26 May 1961), known professionally as Tarsem, is an Indian director who has worked on films, music videos, and commercials.

Tarsem is a Sikh-American and was born in Jalandhar, India. His father was an aircraft engineer. He attended the Bishop Cotton School, Simla, Hans Raj College, Delhi, and is a graduate of the Art Center College of Design in Pasadena, California.

Tarsem began his career directing music videos, including those of “Hold On” by En Vogue, “Sweet Lullaby” by Deep Forest and R.E.M.’s smash hit “Losing My Religion,” the latter of which won Best Video of the Year at the 1991 MTV Video Music Awards. He has directed dozens of commercials for brands such as Nike and Coca-Cola. Tarsem’s feature film directorial debut was The Cell (2000), starring Jennifer Lopez. His second film, The Fall, debuted at the 2006 Toronto International Film Festival and was released theatrically in the United States in 2008.