America has found a new heartthrob in Olympian Ashton Eaton, who shared a sunny Santa Barbara afternoon with Gigi Hadid. Hadid wears a Proenza Schouler dress and a Sorelle earring. Eaton wears Nike throughout.

“New Orleans is our brand—the people, the culture, that rhythm,” says the cheery Stirling Barrett, 27 (right), who founded Krewe du optic—his line of fashion-forward eyewear hand-carved from Zyle acetate—in 2013 and is often seen whizzing around his hometown by bike. Now this local champion has not only a sleek concept store on Royal Street (complete with a library curated by local arts bookshop the Stacks) but a highly savvy following of mono-named favorites—Beyoncé, Kendall, Gigi—guiding his vision globally.

“Surround yourself with pieces you love, and it all gels harmoniously,” says Adam Selman, 34 (center), of his instinctual approach to designing his three-year-old line. The Texas-raised Selman, now a New Yorker, takes inspiration from Aaronel deRoy Gruber’s Plexiglas work and daydreams in hues of sunrise and sunset. Shake it all about and you get a sampling of candy-colored, pearl-embellished dresses and separates, colorful crocheted styles, and pretty-in-pink pleated cotton-shirting overall dresses.

Jenner, on the paparazzi: “I like to think that I can just grab a pair of sunglasses and go anywhere—but subconsciously I’m aware when I’m at the gym that I need to save some energy so I can do a 40-yard dash, in sub-4.5 seconds, straight to the front seat of my car when I leave.”