Update May 11, 2015 Could the caped crusader cavalry be coming in the form of sheroes and indie offerings like IAmElemental and Roominate and Lottie Dolls? Sure hope so! If you need a bit of joy … [Read more...]

July 8, 2012 No secret the 'world according to teen magazines' is abysmal for girls, and we've seen mega-stats, studies and fact sheets about the impact on tweens and teens, (KFF pdf here) but as the … [Read more...]

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents … [Read more...]

Ready for Feb 3, 2013?
Miss Rep will be at it again.
Here is the new list of 2013 Twitter handles for advertisers, just use the #NotBuyingIt hashtag on Twitter to make a social media statement … [Read more...]

Feb. 1, 2012
“25% of young women 18-34 would rather win America’s Next Top Model than the Nobel Peace Prize..."
..."And 23% would rather lose their ability to read than their figures” opens Lisa … [Read more...]

April 28, 2016 "37 year old son of Lego billionaire takes the helm as Vice Chairman" Congrats, Thomas Kirk Kristiansen, now that you've inherited the Lego legacy, and named your daughter and five … [Read more...]

Sept. 22, 2011, Celebrating "Day of the Girl"
Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some.
It all starts today, with New Moon Girls’ … [Read more...]

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply … [Read more...]

July 29, 2011 Do you feel the rumble of the “I’m mad as hell and not gonna take it anymore” massive mindshifting among young women talking back to the ad industry and media machine?
The “Take Back … [Read more...]

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In … [Read more...]

Mar. 16, 2011 Show and tell time on this Wordless Wednesday.
Not going to give them the pleasure of naming names here to add to their search engine buzz, since research has shown that one of … [Read more...]

Jan 1, 2011 No secret I’ve been challenged in 2010 on various fronts, and I’m trying really hard to ‘let go’ of some of the frustrations knowing there’s no quick fix for some of the blindingly surreal … [Read more...]

Oct. 28, 2010 Tonight I’ll be speaking on Changing the Channel of Influence in media, at The Third Place.org.
I need to reiterate to ALL that Shaping Youth is a nonpartisan, non-religious-based, … [Read more...]