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New solutions are emerging that help connect searchers with content, but established principles also need to be followed. "In the past, users might go to a company's home page and look for information, but now, they are asking questions like what time a store in a particular location is open," noted Erin Jaeger, director of product marketing at Yext. Ideally, onsite search should be integrated with enterprise systems that also help pro­vide as complete a picture of the user as possible.

Algolia Launches Partner Program for Better Search Experiences

Algolia, a Search and Discovery API for websites and mobile apps, is launching its Algolia Partner Program, designed to help enterprises build fast, relevant search experiences.

Its new partner program will expand Algolia’s reach and help businesses identify the right partners to build and accelerate development of their search solutions.

Now, enterprises can tap into Algolia’s network of systems integrators, consulting partners, digital agencies and technology platforms to build a powerful search experience tailored to their specific industries and needs.

The new program includes 20 certified partners such as Accenture Interactive - Altima, Redbox Digital, Magento (an Adobe company), and Shopify.

Through the program, Algolia partners benefit from access to tools, resources and trainings, including:

Technical Enablement and Certification: In-depth training on Algolia technology, use cases and best practices to guide customers through any stage of their journey and customize their search experiences to fit respective goals and business objectives.

Go-to-Market and Sales Enablement: Resources to support implementation and go-to-market efforts, including native integrations to complement and extend Algolia-powered experiences.

Marketing Support: Joint collaboration to launch co-marketing events, webinars and campaigns as well as access to resources that further drive brand awareness including case studies and marketing collateral.

Algolia’s commitment to building a trusted partner program enables the company to better serve its growing community and accelerate its growth with enterprises who have complex and diverse needs across many industries.