BuzzFeed Just Became a Content Marketing Tech Company

by Dillon Baker

At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM will be given a plethora of benefits.Read the full article