We analyzed over 25,000 data points to uncover the 10 most-tracked Facebook metrics that marketers are tracking and how they’re visualizing the data.

List of Tactics

Complete your Facebook Profile with searchable information. Like any piece of content, any of the information you include on your business page will be searchable by search engines. Be sure to complete every section of your Facebook page will information relevant to your audience and the things they care about. The more people find your page, the more opportunities for likes and engagement you’ll have.

Include the Facebook badge on your website, blog, and other social profiles. The more visible your Facebook page is through other networks (where you may have more of a following), the easier it is for people to find it and engage with it.

Ask existing contacts to like your page. Facebook has a feature that allows you to invite existing contacts, either through email or Facebook itself, to like your page.

Cross promote on other channels. YouTube videos. Blog posts. Tweets. Instagram posts. Make sure to let people know, regardless of which channel you’re posting to, other ways to stay in touch with your brand.

Advertise. This one is obvious, and also costs money, but by boosting your content to a wider audience, you’re more likely to generate page likes quickly.

How to Track
Facebook page likes

When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.

The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.