WJ: Marketing Libraries: What the Not-for-Profits can Learn from the Lots-of-Profits

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You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build "ambient awareness," establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.

Presented by: Ned Potter, author of the Library Marketing Toolkit, speaker, and academic librarian at the University of York, UK