SHACK15 sat down with Alexander Potter, venture creation specialist at Dalston-based innovation hub The Bakery, and founder of Cog Labs, an accelerator and incubator focused on helping startups tap into cognitive science.

A graduate in cognitive computing, Potter is convinced that the current machine-learning-focused AI paradigm overlooks some key disciplines— from linguistics to neuroscience— which have the potential to bring about monumental advances in the field, if properly harnessed.

But what does it mean, concretely? And can Potter’s Cog Labs bring about a cognitive shift in London’s data science scene ? Listen to our audio interview to find out. (Possibly.)