Niagara Falls Comic Con announced Wednesday it has a new title sponsor: Brock University.

“We’re extremely excited to have Brock University on board for Niagara Falls Comic Con,” said Chris Dabrowski, the convention’s show manager.

Niagara Falls Comic Con, now presented by Brock University, takes place over three days from June 1 to 3 at the Scotiabank Convention Centre in Niagara Falls.

Dabrowski said it will be the largest convention yet, with than 30 celebrities in attendance, as well as multiple movie car and prop exhibits, comic artists and seminars.

More announcements are to be made in the coming weeks.

Brock’s sponsorship of Comic Con will include opportunities for student involvement at the event and on-campus cross-promotion.

“Comic Con has soared in terms of visibility and attendance over the past few years,” said Kevin Cavanagh, interim executive director of marketing and communications at Brock.

“Last year it drew nearly 20,000 people from Ontario alone, people who are very engaged in entertainment and gaming. There are a lot of future university students in that crowd, and we plan to tell them about Brock’s rich opportunities in programs like digital humanities, popular culture studies and our GAME program.”

“Both of our brands cater to similar audiences, so we think it’s a natural partnership,” said Dabrowski.

“This year’s event also features a Legends of Wresting Reunion which will see superstars like Ric Flair, Brutus Beefcake, Greg Valentine, the Honky Tonk Man, Trish Stratus and Lita join other guests in celebrity row,” said Dabrowski. “Our guest artist line up is one of our best ever, headlined by legendary artists Jim Steranko and Neal Adams.”

Niagara Falls Comic Con features more than 200,000 square feet of comics, artists, pop culture and geek-related memorabilia and cosplay contests, as well as an 1980s video game zone, Falls horror-fest, and famous vehicles from TV shows and movies, including a "Mystery Machine" and a 1989 Batmobile.

Other exhibitors include the world’s largest collection of screen-used props and memorabilia from the John Carpenter classic The Thing, as well as a Hollywood museum of screen-used props and wax replicas.