Stelios launches fastjet airline with digital push

Fastjet, the low-cost African airline backed by Sir Stelios Haji-Ioannou, has rolled out a digital marketing campaign to mark this week's launch.

Digital agency Bozboz has built fastjet’s site, www.fastjet.com, which is mobile-ready and features the company’s distinctive yellow branding and an African Grey parrot.

The low-cost airline launched this week as Sir Stelios sought to replicate the success he achieved with easyJet.

Bozboz has created a 12-month content strategy for the brand, targeting middle-class consumers in Africa who are looking for low-cost air travel and focusing on social media activity across Facebook, Twitter and YouTube.

Fastjet began selling tickets in Tanzania earlier this month and will roll out across Kenya and Uganda later.

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