It was not difficult to decide to plan a world series surfing championship event in Madeira. It was a decision made not necessarily from the possibly traditional reasons - such as the logistics of the surf site or its high/low spectatorship value, but rather a decision made from the surfing adrenaline that drove the ambitions of professionals to contest each other on the spectacular Madeiran waves. The type of adrenaline experienced when the surfer tackles the luxurious three metre high waves crashing down on the basalt bed of rocks of the ocean floor. These "luxurious" waves or "big riders" as it is known in their "lingo" is very much what any good surfer worth his weight in salt is desperately searching for.