“We believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the company said in a press release Tuesday, adding they’re “deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.”

Calling it a “Win-Win Situation,” the company went on to say they’ve extended financial offers to The Sitch, the show’s producers and other cast members to quit donning their threads.