This term, I have had the great pleasure of lecturing at a very international University with a cohort that covers the globe. It has been blissful to engage with students who bring cultural and local knowledge from their far-away homes which in turn inform their project work. The students are able to inspire one-another and benefit from an exchange of culture and trends amongst their …

Image source here. This week I was lucky to attend a conference in London on learning and teaching. The revelation was quite substantial, when I realized that we lecturers need to be taught how to best teach, how to encourage learning and how to motivate students to deliver their best possible output. This output should not only be present in university but prepare them …

Have you been studying fashion and decided to move to another university? Or do a term abroad? Are you a researcher or lecturer and have changed institutions, and perhaps countries, throughout your academic career? Do you feel that there is a better career opportunity waiting for you at a different university? If you answer yes, you are experiencing “academic mobility.” The definition of this term ...

“The global popularity of marketing as a subject for study might suggest that those studying and teaching the subject know what it is athat they are studying and how this study should be undertaken. But […] marketing as a subject has proved almost impossible to pin down, and there is little consesus about what it means to study marketing.” This is the beginning of a …

As I write my last post for 2016, I am compelled to honour Franca Sozzani whose passing has saddened the fashion world yesterday. Having written about the passing of Sonia Rykiel earlier this year, it is a sad occasion to add another industry talent and great inspiration of losses in 2016. Not only was she the editor-in-chief of Vogue Italia, but also the sister of …

Today I had the chance to explain a project to my students, which I personally like a lot: As part of their module in brand management, the students are asked to examine Fast Fashion in 2 parts. Part one deals with the success strategies of the most successful global retailers in that segment which are (according to some statistics) Zara, H&M and Uniqlo. These brands …

Dear readers, as I am spending the autumn school holidays with my child in continental Europe, I can’t stop noticing that shops and supermarkets have already stocked up on Christmas merchandise, while still selling pumpkins for Halloween. In fact, even if I look away, it is impossible to navigate the shops without all the seasonal junk. Bright orange round things are standing next to …

My students are often my teachers. There are some topics that they know much more about than me! For example, every undergraduate student has to do a mandatory work-placement during the 5th semester which lasts half a year. The students from the Fashion Management course spend this time at a wide range of interesting fashion companies: From local fashion public relations firms like Loews PR …

Today’s post is dedicated to the legendary Sonia Rykiel who has just passed away on 25th August 2016 in Paris, at the ripe age of 86. She will be greatly missed. She once said: “We are working women. Also, we have the problem of children, of men, to take care of our houses, so many things. I try to explain that in my clothes. They …

Image source here. Last week, I was given a fantastic German book on personnel development by the Swiss author Martin Tschumi. This book inspired me to apply some of its very insightful tactics and create a student survey, to be distributed at the end of a module which I have been teaching for the third semester in a row now. This is because I …