Shifting the Standard for Office Copy Paper

You know you’ve got a ream of it somewhere in your office. We all do - and that’s the point. When producers of things as ubiquitous as copy paper make changes, the results add up. When we launched a campaign against office supply giant Staples in 2000, their copy paper had little to no recycled content. When we concluded that campaign in 2002, Staples committed to 30% post-consumer recycled content for their copy paper. And other industry leaders followed suit. While our campaign against Staples was high-profile, behind the scenes we formed a strong relationship that continues now, fifteen years later. The company’s commitment to environmental protection continues to grow, a tribute to the impact that we can have when we build relationships that acknowledge differences but focus on shared values and solutions.