Samsung Galaxy W unveiled alongside three new handsets

Samsung shows off four new Galaxy smartphones to follow on from the Samsung Galaxy S II

Ahead of a formal IFA unveiling Samsung has revealed a range of four new Galaxy handsets with the Android 2.3 Gingerbread devices the first to sport the company’s new smartphone naming strategy.

Heading the new arrivals is the Samsung Galaxy W, short for Wonder and named to denote the device’s “High quality, strategic model” which is “perfect for those seeking a balance between style and performance.”

The W, which sports a 3.7-inch touchscreen display and 1.4GHz processor, is joined by the Samsung Galaxy M Pro, with the M for Magical branding to be assigned to all Samsung handset that are “high-performance models at an economic price-point.” The Pro addition is to indicate the device boasts a full QWERTY keyboard.

Completing the selection of new Galaxy handsets are the Samsung Galaxy Y and Y Pro with the Y moniker to show the smartphones are “entry models or strategic models for emerging markets or a younger audience more sensitive to price.” The Samsung Galaxy Y is to land with a 832MHz processor.

"As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs,” said JK Shin, President and Head of Samsung’s Mobile Communications Business. “We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them.”