Ladies and gentlemen, I officially GIVE UP. My career as a chocolate writer ends here. Enough, I'm done!
Not really, but it almost happened. My frustration this past week reached THE TOP. Please, tell me that this is a common feeling also in other specialty food fields like wine, cheese and … [Read more...]

I often find myself giving advice to chocolate companies that asked for my opinion regarding their websites or Social Media accounts (I might as well just open a chocolate marketing agency!). Being of help to chocolatiers and chocolate makers is one of the most rewarding feelings I could ever get. … [Read more...]

The funniest part of my journey? Getting friends to try the weird flavors I pick for them to taste. In fact, I believe that the majority of chocolate consumers is still scared of fancy combinations.
They like to play it safe. Peanut butter, nuts, dried fruit, marshmallow, cinnamon, mint, coffee: … [Read more...]

"I am too busy making chocolate to deal with Social Media" should win the Best Excuse Award for chocolatiers that don't want a successful business.
If you don't care about being successful out of your neighborhood, if a national recognized chocolate brand is not what you want, and if you are … [Read more...]

LET'S BE REAL. The morning cereals now sitting in your cupboard didn't become your favorite because you got promised crunchiness and high fiber content.
One day you must have found yourself in your favorite grocery store staring at a gigantic shelf full of bright boxes and pondering hard on what … [Read more...]