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Case STUDIES

21st CASTLE VENTURES SUCCESS STORY

100%

Increase in Site Visits

40%

Decrease in Cost per Lead

"We partnered with ADOHM to scale up our site inspections through focused lead generation activity. In no time ADOHM with their expertise in marketing automation powered by AI, they delivered us great results. I highly recommend ADOHM as a highly effective and result oriented adtech platform that makes a measurable difference."

Sajid Wasim
Marketing Head

CHALLENGE

21st Castle Ventures a four-year-old real estate developer in Bangalore deals with plotted projects off Sarjapur road. The company has inventory of 1 million square feet in saleable area and wanted to reach out to new and potential buyers. The challenge was to build trust for the brand, shape perception, and ultimately drive sales.

SOLUTION

21st Castle Ventures turned to ADOHM to determine whether the artificial intelligence marketing platform could address their marketing challenges, right from reaching out to potential buyers to creating a brand identity.

With its automated audience targeting feature, ADOHM started identifying the ideal audience, executed personalized campaigns at the right device and right time. Property buyers who were actively looking out to invest in approved project started enquiring. Using machine learning campaigns were optimized to bring the cost down. So 21st Castle paid only for the audience they wanted to show the ads, this drastically reduced the ad wastage.

RESULTS

In just one month of working together, ADOHM had met all of 21st Castle's campaign goals, significantly increasing the site visits to their project, decreasing their Cost Per Lead(CPL), and identifying new customer segments across Bangalore and NRI market.