Shampoo the hair with your Pureology system of choice. Apply a quarter sized amount of Superfood Vitality Treatment to wet, freshly shampooed hair. Wait for 5 minutes while the superfoods treat the hair. Rinse.

Shampoo the hair with your Pureology system of choice. Apply a quarter sized amount of Superfood Vitality Treatment to wet, freshly shampooed hair. Wait for 5 minutes while the superfoods treat the hair. Rinse.

I've used ultra-hydrate conditioner for years, and had no choice but to switch to this one which replaced it.... All I can say is, please bring it back... If it ain't broke... don't fix it! I liked how lightweight the ultra-hydrate conditioner felt when applied, whereas, this one is super buttery and way too thick, but does not do the job quite as well as the original formulation did...

I loved Hydrawhip. Apparently discontinued and this is the replacement. Unfortunately it's not even close. Hydrawhip is the only thing that made my bleached hair soft and manageable. This product is waxy and doesn't moisturize. I don't know what I'm going to without hydrawhip. I hope Pureology brings it back!

I have used Pureology Hydrate (the purple bottle) for over 10 years. I bought the small 1 ounce mask at my local ULTA store because I thought the product smelled good and was thinking it must be a good product for being so expensive and also because the conditioner is so great. BUT NO... my scalp broke out within 2 hours of using it and I had bumps all over my whole scalp. If you are susceptible to having scalp breakouts from hair products, I would NOT use this. It also did NOT make my hair feel very soft. It felt a little waxy.

i bought this in the travel sizes 2x to try it out before splurging on the full size. i am happy i didnt buy the full size! My hair is thin and just past shoulder length and i had to use the entire jar of the travel size to feel and see a difference in my hair. However, when i used Hydra Whip all i needed was about the size of a quater amount and my hair felt and looked great! luckily my local Ulta still has some Hydra Whip in stock!! time to go stock up!

i bought this in the travel sizes 2x to try it out before splurging on the full size. i am happy i didnt buy the full size! My hair is thin and just past shoulder length and i had to use the entire jar of the travel size to feel and see a difference in my hair. However, when i used Hydra Whip all i needed was about the size of a quater amount and my hair felt and looked great! luckily my local Ulta still has some Hydra Whip in stock!! time to go stock up!

I was stunned when I tried to purchase Pureology Hydrawhip, which I have adored and have been using for years, to find it was replaced with Superfood. Superfood is better than nothing, but does not moisturize, hydrate or detangle nearly as well as Hydrawhip. Please bring back the old masque.