It’s nearly Valentine’s Day so it only seems natural that I do a story about the business of love.

Many successful women entrepreneurs, from Erika Bliss of Qliance to Kara Goldin of Hint to Paula Long of DataGravity, have told me how important a supportive partner (personal not business) is to their success. Sheryl Sandberg writes about this in her book Lean In: Women, Work, and the Will to Lead.

Fear not, if you don’t have a partner. You don’t have to go it alone. This story not only tells you how applying a tried-and true-methodology from one industry to another creates a multi-million dollar business, but how to find the love of your life. In 2000, Barbie Adler took her skills in executive search and applied them to what she was passionate about — matchmaking — then started Selective Search.