Does customer service belong on social media or not?
As the debate continues, take a look at how social media customer service may evolve over the next year within the hospitality industry.
Image compliments of Best Hospitality Degrees … [Read more...]

The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions.
The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say.
1. Connect with people not programs.
Put people first, not your conference.
Stop creating bland and sterile communications.
Give us someone specific to … [Read more...]

Are you bald yet from pulling your hair out dealing with recent social medial platform changes?
Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes.
Social Media Platform Changes Yet Again
In the past few months, Facebook has dramatically changed how company page posts appear in our newsfeed. Organic post reach and engagement have dramatically declined. Unless your organization ponies up for paid … [Read more...]

Gamification is catching more attention in conference and expo circles. Typically, conference organizers will create a game within the context of an event to increase attendee exposure to a product or service. Gamification is often used to shine a light on sponsors and exhibitors. Things like "Visit these exhibitors and get your passport stamped for a chance to win a free...."
While gamification might trigger more traffic, eyeballs or clicks, opinions vary on whether it's generating … [Read more...]

Having a social media plan for your next event is critical to your success.
It shouldn't be an afterthought or something only your attendees use.
Here's an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It's taken directly from Marketo's free Definitive Guide to Event Marketing (in case you missed it.)
What success have you had using social media for your events? What tips do you have for those implementing social media for their conferences … [Read more...]

We dream in images. We think in images. We speak in images.
Images are the currency of our brains.
Is it any wonder that we are drawn to visual social media? Take a look at this infographic from SociallySorted.com
What tips would you add to this list about using visuals in social media? Why do we like lists so much? … [Read more...]