Scott Jones, founder and CEO of Carmel-based ChaCha, says the company is spearheading an online service that taps a pool of high-profile tweeters and bloggers to connect advertisers with followers.

Written by

Marti LaChance
Star correspondent

ChaCha, known for its digital question-and-answer service, plans to take on the role of social media megaphone.

The Carmel-based company has launched Social Reactor, an online service that taps a pool of high-profile tweeters and bloggers to connect advertisers with followers.

Clients pay for access to Social Reactor's pool of more than 6,000 social media influencers, who collectively have more than 250 million followers. Those influencers may join Social Reactor for free, and they're paid by the traffic they and their followers generate through click-throughs. ...