Your midsize company has grown quickly, and with rapid growth come new challenges and new opportunities. For example, the processes that once worked so well when your companywas small may now seem cumbersome and inefficient. How do you streamline these processes to cut costs and eliminate errors? How do you ensure that your employees have the information they need to do their jobs? As you build your customer base, how do you identify, acquire, and retain the right customers – and meet your sales targets? In light of competitive pressures, how do you differentiate your company and continue to provide better products, services, and support than your competitors?

The customer relationship management (CRM) functionality in SAP® Business All-in-One solutions enables you to support end-to-end marketing, sales, service, and analytics processes in your organization. It supports a range of CRM processes, from generating a lead, through closing a deal, all the way to servicing, supporting, and retaining your customers. The functionality is based on the SAP Customer Relationship Management (SAP CRM) application and is built on the SAP NetWeaver® technology platform, the foundation for enterprise service-oriented architecture.

With the CRM functionality in SAP Business All-in-One, you can perform a variety of business processes that help drive growth, maintain operational excellence, and enhance competitive agility as you improve customer relations.