Light My Ire

Designs On— Packaging

By Judy Guo and Engin Kapkin

What if prying open a package of cigarettes were difficult right down to the very last grunt? What if gaining access to a single smoke was as hard as solving a Rubik’s cube, blind-folded, one-handed, underwater, disoriented, sleep-deprived, and heavily sedated? Would that help reduce smoking frequency? Might that even help combat the habit, and promote smoking cessation? Just maybe. It’s certainly worth a shot.