Last night in New York City, new TAG Heuer ambassador Tom Brady and CEO Jean-Claude Biver launched the Carrera - Heuer 01. The Carrera - Heuer 01 is a huge achievement for TAG Heuer – an automatic chronograph with a manufacture movement at a very attractive price. I know what you're thinking – not another celebrity brand ambassador, but it turns out Tom Brady is a real watch guy. I spoke with Mr. Brady after the event to learn more.

Last night in New York City, new TAG Heuer ambassador Tom Brady and CEO Jean-Claude Biver launched the Carrera - Heuer 01. The Carrera - Heuer 01 is a huge achievement for TAG Heuer – an automatic chronograph with a manufacture movement at a very attractive price. I know what you're thinking – not another celebrity brand ambassador, but it turns out Tom Brady is a real watch guy. I spoke with Mr. Brady after the event to learn more.

I'll be honest, I am not a football fan and I don't know much about Tom Brady's career. None of that mattered though – Mr. Brady is a very friendly guy and is really into watches. It turns out that the first mechanical watch that he bought was a TAG Heuer Carrera, after winning his first Super Bowl in 2002. We took a look at the new Heuer 01 together, and he explained that he appreciates the timeless style of the Carrera, both vintage and modern. When I asked about his watch collection, he laughed and explained that it pales in comparison to Mr. Biver's.

But this is HODINKEE, so let's take a look at the watch, right? The Heuer 01 has a huge amount of depth, both on the dial and movement side. Looking through the dial allows us to see the keyless and winding works very clearly, and the skeletonized date disc has a technical, futuristic look. The movement is nicely finished with Geneva stripes, and the bright red column wheel goes well with the red accents on the dial side.

This is a big departure for the Carrera we all know and love, but I really agree with Mr. Brady's sentiments. This is a timeless watch, that will always look good. This was evident at the launch event, where many wrists were adorned with vintage Heuer chronographs.

The TAG Heuer Carrera - Heuer 01 will be available in stores in early November, priced at $5,450. For more information, visit TAG Heuer's website.

Keep an eye on HODINKEE for an in-depth technical look at the movement in the Heuer 01, coming soon.