13 Sep 2010

The campaign concept originates from contemplating human beings and their fascination with other human beings which is immanent in the film industry. In everyday life that notion is expressed through gossip or small talk, especially common for the Mediterranean. By communicating with the portraits of common people this series tried to raise curiosity among local people and communicate with the broadest spectrum of potential audience. Each poster is intended for a certain group of people depending on their age. The combination of posters creates a mosaic of people that inspire the life of the festival. Laid back character of the festival is emphasised by infantile illustrations, film titles and directors' names similar to those that can be found on the streets.