HOLLYWORLD
From six-figure ad deals to lucrative telly work — how TV darling and new I’m A Celebrity host Holly Willoughby carved out an £11m empire
The beloved TV presenter has added another jewel to her glittering crown by stepping in to co-host of I’m A Celebrity alongside Declan Donnelly

While it looks like Holly is everywhere, PR expert Mark Borkowski says she is selective about who she works with.
He said: “Sponsors want to be alongside her so she can be choosy – she very much sticks in her niche. She’s not sponsoring things that the average person can’t quite afford.”
PR expert Mark said: “She’s somebody who could be your friend. She’s got great chemistry, works hard and delivers. That’s why she’s getting all these big shows.”

PR expert Mark Borkowski explained: “She’s leveraging everything she does well and bringing it all together.
“Fame will always desert you sooner or later if you don’t work on it, but Holly always works on it.”