The 30 Rock star got tweeting mad this week, lobbing some finely crafted, 140-character insults at two of the paper's reporters who conducted their schmuck-raking a little close to the actor for comfort. So where did they go wrong? And what did Alec have to say about it?

Well, it all started last week, when Baldwin responded to an article written about his dust-up with a Manhattan Starbucks barista (which, incidentally, the world only learned about after Alec himself tweeted the altercation). The article was written—as will become abundantly clear in a moment—by a reporter named Helen Freund, who put in some real man hours on her tabloid tale by actually doing a reporter's job and going up to the coffee locale to get different eyewitness accounts of the incident.

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