However her long blonde hair, Renaissance painting curves and small outfits may have played a significant part in helping her build an audience of more than 2.6 million on Instagram.

Wolfie is an internet sensation of our plugged-in, always-on, hyper-stimulated time. The key difference between Wolfie and say, millions of other conventionally attractive young women with Instagram accounts riddled with selfies, is that she has parleyed her content into a career.

A full-time living instead of just waiting for the postie to deliver packages of free stuff from random brands in want of promotion.

For Wolfie Instagram is the foyer of her life, for a more thorough tour you have to pay $14 per month and plenty of people are.

Over on OnlyFans, a site where subscribers pay a fee to watch and view a range of photos and videos, Wolfie is considered to be the most popular personality. Most users are men and the platform has been touted it as the “paywall of porn” by The New York Times.

Wolfie has 10,000 subscribers and followers can directly message and request personalised images for additional fees.

Like most young people who came of age in the era of the smart phone, Wolfie knows her angles and how to take flattering, sensual photos.

It’s a claim she denies and has become used to defending saying: “Anyone who tries to make me think I’m being objectified is so f---ing wrong, that’s not how it is because I’m the one making these choices with a strategy in mind.”

That’s not to say there aren’t Reddit threads dedicated to images alleging to be R-rated screenshots of Wolfie but the difference with her narrative is that she controls both the message and the medium.

Camera IconKim Kardashian West too has earned a fortune thanks to the advent of social media. Credit: Evan Agostini/Invision/AP

If they are legitimate photos, to get that screenshot some sucker paid for the experience. And in doing so is just helping Wolfie – at 28 – edge closer to a comfortable early retirement. They may have alleged nude shots, but she has your credit card number mate.

Sex sells. It’s one of the oldest advertising tricks in the world. One that is perhaps most famously adopted by some of the most successful businesswomen of modern times – the entire Kardashian-Jenner clan.

Kim Kardashian launched her career with a sex tape. She’s now worth somewhere north of $500 million and plans to become a lawyer.

Earlier this year her younger sister, Kylie Jenner, 21, became the world’s youngest self-made billionaire thanks to a line of lipsticks made famous when showcased on her previously cosmetically enhanced lips.

Wolfie and the Kardashians will continue to be cut down and criticised for their public displays of anatomy but you can’t knock their business acumen.

They are benefiting off their bodies but in this day and age where porn is freely available and hot physiques online are a dime a dozen, it takes brains to spin a profit.