Cari McLean, director of social media for HIMSS, shares tips from the trenches on how health IT organizations can stand out using social media. Learn the importance of being human in your strategy, which platforms are trending and what tools can make your life easier. Share your comments here or on Twitter using #HITMarketerPodcast. Full show notes and time shortcuts at http://ulteradigital.com/wp/podcast-standing-social-media/.