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The Rise And Fall Of Spoonr, An App That Connected Cuddlers

PAPER MAGAZINE - Feb 8 - Spoonr, originally called Cuddlr, was an app that helped connect those hoping to cuddle. Cuddlr launched in Sep 2014. With 200K downloads immediately, it hit Apple's list of "Top 10 Most Downloaded Apps," and attracted outlets like the New York Times and the Washington Post. The reviews rolled in just a week later, and they weren't pretty. Less than six months later, the creators shut the app down. Then New York entrepreneur Eugene Bentley purchased the app, and a year after Cuddlr's inception, rebranded and relaunched it as "Spoonr." Bentley boasted 300K followers and spoke of hoping to reach 500K in the following six months. Early last year, Spoonr was abandoned. What exactly happened to Spoonr is unclear, but it's likely the app was plagued with the same issues it had when it was Cuddlr - people with motives that contradicted the app's mission statement, co-opting it to hook-up.

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The Rise And Fall Of Spoonr, An App That Connected Cuddlers

PAPER MAGAZINE - Feb 8 - Spoonr, originally called Cuddlr, was an app that helped connect those hoping to cuddle. Cuddlr launched in Sep 2014. With 200K downloads immediately, it hit Apple's list of "Top 10 Most Downloaded Apps," and attracted outlets like the New York Times and the Washington Post. The reviews rolled in just a week later, and they weren't pretty. Less than six months later, the creators shut the app down. Then New York entrepreneur Eugene Bentley purchased the app, and a year after Cuddlr's inception, rebranded and relaunched it as "Spoonr." Bentley boasted 300K followers and spoke of hoping to reach 500K in the following six months. Early last year, Spoonr was abandoned. What exactly happened to Spoonr is unclear, but it's likely the app was plagued with the same issues it had when it was Cuddlr - people with motives that contradicted the app's mission statement, co-opting it to hook-up.