A house ad in British Vogue urges readers: “Create your own legend . . . The finest photographers, stylists, editors and directors present your story in the iconic Condé Nast style . . . A new bespoke service for discerning individuals.”

The company that also publishes Vanity Fair, The New Yorker, Architectural Digest, W and GQ was previously known for its big expense accounts and a fashionable aversion to the unwashed masses.

One journalist remarked, “I just so want an African dictator to call and ask for a session with Annie Leibovitz.”