Palm print shirts are among the looks in the men's Versace for H&M collection.

The line stretched from H&M’s front door to the third level of the shopping center for the store’s opening at Denver Pavilions last week, and crowds have continued to throng to the emporium of fast fashion.

The follow-up act begins tomorrow, with the 8 a.m. unveiling of Versace for H&M, a colorful collection of men’s and women’s clothing, accessories and home items. Because there has been huge demand in some cities for the goods, they’ve devised a line system to accommodate shoppers.

The first 280 people in line will get one of 14 different colored bracelets, designating a specific time to shop. People are asked to shop for 15 minutes and move on. The line applies only to women’s merchandise – guys can peruse the Versace looks at will. Those who want to shop in H&M’s other departments also won’t have to have wristbands.
Be forewarned – the Versace goods, while priced well below the Italian label’s regular collection, cost significantly more than typical H&M fare. See details and pre-shop at hm.com/us/versace.

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The Versace for H&M line hits select stores, including the Denver Pavilions location, on Saturday, Nov. 19.

Among the offerings are multi-colour sequin dresses acovered in archival Versace prints, short dresses in silver or gold, and strong shift dresses embellished with studs in classic Greek motifs.

The men’s collection is a mix of tailoring pieces and club-worthy patterned designs, some in eye-popping pink, palm and optical prints.

Suzanne Brown is LifeStyle Editor of the Denver Post, where she has worked since 2000. In addition to assigning and editing feature stories, she writes about fashion and beauty. She spent nearly two decades covering the American and European fashion industries before focusing on editing. She has also written and edited on such topics as fitness and gardening. Suzanne enjoys working out, hiking, winter sports and golfing, as well as the activities of her book club, Stranger than Fiction.