Having bird feeders is not a common thing in Malaysia, and neither do most of us have the good fortune of having squirrels running around our compounds. It's a household feature in temperate countries though. So I suppose inventing a gadget like the Twirl-a-Squirrel shouldn't cause people in the UK or US to bat an eyelid. Having said that, I'd bet that most people would probably still think its effects are hilarious--do go have a look at the video!