The Connected Consumer: How to align your mobile marketing strategy with consumer intent to drive engagement and conversion throughout the buyer journey
As we approach the holiday season, marketers are constantly duking it out with their competitors in order to be at the forefront of their potential customer's mind. That feat is made more difficult when today's consumer is constantly on the move.

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The Connected Consumer: How to align your mobile marketing strategy with consumer intent to drive engagement and conversion throughout the buyer journey

As we approach the holiday season, marketers are constantly duking it out with their competitors in order to be at the forefront of their potential customer's mind. That feat is made more difficult when today's consumer is constantly on the move. As more search is being done on mobile devices, marketers must be able to cut through all the clutter to get themselves in front of the consumer, at the right time.

With the See. Think. Do. Care. framework, determine how to effectively deliver the most relevant message to the consumer at the right time, using the right messaging and method for the always on the go consumer.

Agenda

6.00 – 6.30: Arrival, drinks, food, and networking

6.30 – 7.00: Panel discussion

7.00 – 7.15: Q&A

7.15 – 8.00: Networking

Presenters

Avery Durnan - Agency Development Manager
Google

Avery Durnan is an Agency Development Manager at Google; representing
Google's full stack of ad solutions to independent agencies nationwide.
Prior to joining the New York agency team; Avery supported advertising
agencies in the Bay Area, and Canada, focusing on the development of the
YouTube platform as a brand-building vehicle.

The
current Chairman of SEMPO, Mike is CMO & Managing Director at
Acronym where he is responsible for directing thought leadership
programs and cross platform marketing initiatives, as well as developing
new, innovative content marketing campaigns. Prior to joining Acronym
Mike was Group Publishing Director at Incisive Media, publisher of
Search Engine Watch and ClickZ, and producer of the SES international
conference series. Previously, he worked as a search marketing
consultant with a number of international agencies handling global
clients such as SAP and Motorola. Recognized as a leading search
marketing expert, Mike came online in 1995 and is the author of numerous
books and white papers and is currently in the process of writing his
new book "From Search To Social: Marketing To The Connected Consumer" to
be published by Wiley. @mikegrehan