Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are dedicated to search engine placement 24 hours a day, 7 days a week?
Don't fight the battle, win the battle by utilizing pay per click search engine marketing!
1st Thing 1st: Testing Your Market Place.
If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.
Huh? If you've never seen these small ads within Google, go to: www.google.

com
If you type in "web design" in google's search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.
Underneath the small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: http://adwords.google.com
Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.
You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.
Try coming up with an ad that's catchy and to the point!
Ex. Legal Services
Get A FREE Consultation!
Legal Services in Ontario
http://www.

legalservices.com
After that you need to predetermine the "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service.
EX. "Legal Services".
When Google asks you to enter your key words or phrases, you might want to try entering something like this.
1. Legal Services
2. Lawyers in Ontario
3. Law Services
4.

Lawyer Services
5. Lawyer Services in Ontario
Try using as many as you can think of. Google will later show you the most popular key phrases compared to the key phrases that don't work at all.
Please Note: I am using Goggles Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.
Once you've entered your "Key Words & Phrases" now you're going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.
Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click.
This will give you a pre-qualified potential client for 0.07cts.

Let's move on a little now.
Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.
It might read something like this.
1. Legal Services ---------- Ad was viewed 2000 times ------------- Clicked on 100 times.