by on November 15, 2006 at 4:29 pm

This past weekend at a conference in Seattle, J Allard and Christina Calio from Microsoft’s Zune team both confrimed the company’s plans to reward customers for sharing music with eachother. If you’re unfamiliar with all of the buzz surrounding the over-hyped digital audio player, it includes the ability to share music wirelessly with your neighboring compadres. The rewards will be payed out in Microsoft Marketplace Points ($1 = 80pts) which can be spent on both the Zune Marketplace and the Xbox 360 Marketplace. No word yet on how much they will reward social customers, but lets just hope they make it worth our while.