I like this print, I find it very smart and in the same time it makes me feel like an old lady. I mean when I see that kind of toy I say : » Oh it’s true in my time we played with our imagination and not a « robot-transformable-bionicle-hurricane-powerful-extrem ». Yes in my time ( and I am only 22 ) I played with Lego and not toys with batteries , crazy isn’t it ? It was the 90’s.

So if you do understand, we are in 2012, we are going through THE crisis, the earth is dying, so stop buying 15,000 toys to your sweet child and offer to him the greatest gift : Creativity

The earth will be happy, your wallet will be happy, your child should be happy and Play-Doh will be delighted

I’m sure that you are aware of THE Buzz running on Internet this last 48 hours : The Naked Man of La Redoute. If you didn’t already see it, I got the picture for you :

The picture should put in light a kid tee-shirt but on the background you can unfortunately see a man walking naked !

Obviously the picture made a lot of noise on Internet and the story doesn’t stop here. The brand Tipp-Ex use this fail to launch this print.

Translation : We are all afraid of doing a mistake. In fact the word « Redoute » uses by the brand also means « afraid of ». I find this one really good, simple and efficient ! The Brand Orangina work on it too:

But once again the story doesn’t stop here. Today La Redoute is looking for the responsible of this big mistake ! There are many theories and I sure that soon we will know how this naked man appear on this picture.

December is also time to assess the year and for us ads lovers is time to choose the best advertising of 2011!

The magazine Adweek published at the end of November his ranking and the winner is : Volkswagen – The Force

For some of you who didn’t see it yet

So what do you think about it ?

I like this ad, I mean realization, actors, story-telling are really really good but (yes, there is always a but) even if I’m impress by the quality it’s not my favourite, it’s maybe because there is always ads using the world of Star Wars and the music is so mythical, you have to love it, it’s too easy…isn’t it ?

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Do you remember the last advertising campaign of Benetton launched the 16th November ? (I know you do! and if you don’t, go read immediately the article name « Just One Kiss » on this blog) Well the brand Oasis chooses to use it to create a new buzz!

Unhate become Funhate!

In France, Oasis is the brand who have the more fan on Facebook (2 millions), Simply fun this brand is very appreciate and once again Oasis uses this fun positionning to make us laugh!