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Ian Ayre takes up role at creative agency

22 Feb 2018

By: Sport Industry Group

Ian Ayre, former chief executive of Liverpool Football Club, has invested in and become the new executive chairman of marketing and creative agency, the Ubiquity Group.

Ayre, who stepped down from his role at Liverpool last year, will be developing brands and creating marketing and commercial solutions. Prior to Liverpool Football Club, Ayre was the CEO of several brands, a rights holder, ran a major digital media organisation and worked with many broadcasters globally. He also served a brief stint as chief executive at 1860 Munich, before leaving the role after two months.

The appointment will see Ubiquity implement new strategy for growth in the near future including staff recruitment, new office openings around the UK and a more international client base. It will also build on its client base which includes sports brands Under Armour and Skins. The investment in the Ubiquity Group also represents Ian’s single biggest personal investment.

Commenting on his new role he said: “In sports I have worked closely with many sponsors and commercial partners and understood the value of good partnerships and how to extract a return on investment for all parties. I’ve also been close to the meteoric rise of digital and social media and understand both its power and the importance of it being well managed.

“Having worked on both sides of the market, I intend to use my role at Ubiquity to help organisations fulfil their full potential by providing a platform for brands, businesses and individuals to ensure they get value from their marketing investments at all levels. In my experience, many brands need additional support to turn what is a good marketing campaign into a great campaign that delivers true success and that is what we intend to do.”

Ubiquity chief executive, Chad James says: “We’re very excited to have someone of Ian’s business stature on board who has a globally renowned reputation. He left a fantastic legacy at Liverpool Football Club where he instilled passion in his team to understand the value of developing strong relationships. We can’t wait to tap into this and are already looking to recruit following Ian’s appointment. These are exciting times to be part of Ubiquity.”