METHODOLOGY

The 80/20 Solutions7-Step Approach To Online Business Growth

“Win no matter what”

And outsourcing for web design or copywriting, especially. No one wants to invest months to get a website that they don’t like, that customers don’t like, and that hurts sales … or all three.

That’s why at 80/20 Solutions, we’ve adopted a “Win No Matter What” process. We will work with you so you’re fully happy with the design and copy, and can pull results from your dashboard to see you’re getting results. We’ll do as many iterations as needed.

But we also know that you don’t want to get stuck in a cycle of endless iterations. That’s why our process is so heavy on research and analytics. We know your exact challenges and hidden opportunities before building solutions. We don’t “guess” what will work, saving you time, energy, and money.

This scientific, data-driven approach has helped our clients get results like this:

Market research that showed a sociologist she could increase her product launch pricing from $19 to $351

Read on to get the full breakdown of how we work to get you massive conversion and sales wins for your business.

Step 1: Objective Review

Review the situation, set winning objectives (so you know exactly where you’re at and where you want to go)

Before we uncover and design the site and copy that will drive results for your business, we need to deeply understand your current business reality.

What’s your business model?

What are your short-term, mid-term, and long-term goals?

What is the quality and source of your traffic sources?

What do your existing conversion funnels look like? What are the numbers?

What are your assets?

What are your constraints?

And more…

Too many ‘experts’ skim over these questions, opting to jump right into the best practices of the industry and what might work for your business. This is premature.

Without knowing exactly where you’re starting from — using real data — you might get stuck with strategies and techniques that are too basic (and let results slip through the cracks) or that are too sophisticated (and you don’t have the systems in place to hold onto those results).

We believe in a bespoke approach. Every recommendation, every method, and every tool will be chosen and adapted to your specific needs.

And it will all be based on what we learn from this initial review.

Step 2: Opportunity Discovery

To grow your online business, you need to look beyond your sales funnel. While sales funnels are important, sales tunnel vision can leave you blind to hidden revenue in the six key stages of your business funnel.

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1

Most sales funnels focus here

Discover Hidden Opportunities

You need a map of what’s blocking your audience from moving through the business funnel, which will show you the strategic opportunities we can work on together.

To create that map, we pull the story out of your dashboard numbers to find the hidden opportunities in your business.

It doesn’t have to be revolutionary. Just ‘good enough.’ Plus, if you remove the right revenue block, that’s a conversion win you keep for life.

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2

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Your Next Conversion Win?

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Win some more

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Win everything

Step 3: Research and Remove Risk

Research your customer, product, and competitors with rigor (to take the risk out of your project)

Success starts before you hit publish. It begins with research. Design and copywriting is risky. After months, you could get stuck with a product you hate or that hurts sales, or worse…both. To take the risk out of our work together, we start with 3 kinds of research:

CUSTOMER RESEARCH

We will get to know your customers better than they know themselves. We will unlock what they want and don’t want, how they act, and how they interact with your website and why.

PRODUCT RESEARCH

We will audit your product step-by-step to identify the unsaid benefits of what you’re selling and what you can add or remove to improve the user experience.

COMPETITOR RESEARCH

We will examine the market to find the opportunities your competitors are ignoring and which can become an unfair advantage for you.

Usually, the first month is dedicated to collecting, organizing, and analyzing all of this quantitative and qualitative data.

Once we know our customer, our product, and the competitor landscape, we can identify your biggest potential conversion wins.

Step 4: Strategy

Create your game plan for a year of winning

‘Strategy is about providing value to customers with your unique products in a way that is different from your market. It means performing different activities from rivals, or performing similar activities in different ways.’
– Michael E. Porter, Harvard Business Review

All of the research in Steps 1-3 defines our landscape in high-definition. It shows us the best way to reach our business objectives at every step of your design and sales funnels.

If research is the lifeblood of any successful business, then strategy is the oxygen.

In Step 4, we brainstorm from the research the best strategies and tactics that will drive results for your business. And we’re really good at doing this in two key areas:

Conversion Web Design (Websites)

Words That Sell (Copywriting)

We can help you with one or the other, or both.

Here’s What We’re Really Good At

CONVERSION DESIGN

Here, we brainstorm the best design strategies and using a custom project management tool, show you how to integrate them into your business objectives and different funnels (Awareness, Acquisition, Activation, Retention, Revenue, Referral). It will also help us to test hypotheses and sort your projects by priority and the effort required.

WORDS THAT SELL

Here, we brainstorm the best sales funnel strategies and copywriting angles that will guide our campaign to turn visitors into buyers, and then customers for life.

At the end of this step, you’ll have a strategy playbook. Inside, you’ll see our exact action plan to drive sales and conversion wins for your business this quarter and those we can get for you in the future.

Step 5:

Design a website that converts (your first conversion win)

Moodboards. Wireframes. Sitemaps. Design rounds. Our team of designers and developers work with you to create a website engineered for results and crafted with finesse. There are no limitations on scope or change orders. We design ’til you love it.

At the end of this step, you’ll have a design you love that converts on desktops, laptops, tablets, and smartphones.

Step 6:

Write copy that sells (make more money)

Ads. Landing pages. Emails. Sales pages. Video and webinar scripts. Our team of designers and direct response copywriters blend your strategic insights with proven-to-convert sales principles to write copy that drives sales and creates customers for life. And which will communicate exactly who you are. There are no limitations on revisions. We edit ’til you love it.

At the end of this step, you’ll have copy you love that sells.

Step 7:

Measure your wins (know what’s working and what to do next)

Throughout all of the above steps, but especially during Steps 5-6, we believe in iteration and testing. In other words, we take a rigorous scientific approach to validate each decision and action throughout the entire process. This is how you will know that our design and copy work.

But we also measure our results at the end. The question:

How did we do?

We review our research, strategy, funnels, design, and metrics to find out if we were successful.

Does your audience like the design and does it convert?

Does the copy resonate and does it increase sales?

You won’t just know because customers tell you; you’ll see the increased conversions in your marketing dashboard, and the growing sum in your bank account, month after month.

What happens if it doesn’t convert and sell? We keep working until it does. We’ll win for you no matter what.

Then we can head back to our strategy playbooks to keep creating more sales and conversion wins for your business.

As a high growth online business owner, you already have enough on your plate

PRODUCT

Turn ideas into products that sell.

SALES

Turn products into profit.

MANAGEMENT

Keep it all running on time and on budget.

HIRING

Find great people who do great work.

SYSTEMS

Make things happen without you.

SELF

Create a strategic vision.

Thankfully, you don’t have to go it alone.

We’re here to help with the two things you’ll need no matter what stage of growth you’re at:

Websites that convert

Copy that sells

You run your business. We’ll help you sell it.

Is 80/20 Solutions right for you?

There’s only one way to find out.

Fill out the form below and we’ll contact you within 24 hours to set up a friendly chat on the phone. Once you’ve selected a time using our private scheduler, we’ll get together to brainstorm on your project.

If we both feel it’s a strong fit then at the end of our call, we’ll discuss what an initial engagement looks like to create the right sales copy and web design for your business.