How Big Cheese started their logo design journey

Company name

Spudlets.com

Overview

At Spudlets.com we offer ~ 30,000 products through our ecommerce store tailored to make small businesses run more efficiently. Want a sophisticated and professional look while at the same time conveying the youthful energy that the owners of the company exude.

- Would like just to use the letters of the company as the logo
- Perhaps something more simple
- No characters or gimmicks (for example don't use a couch potato)
- Maybe the letter 'l' as a paperclip or something like this though
- Black with one color (perhaps green or blue)

The attached file (spudlets.jpg) was well received. Just would like to improve on this.

Tell us a bit about who you are and the people you reach

Small businesses although eventually we'd like to compete against officedepot and officemax. We think more women are going to be buying from the site. Corporate types of people on the move and are tech savy.

Requirements

We want to see all ideas and are very open minded. If you see something already submitted, submit something different. The website isn't built yet (just in sandbox mode now) so don't use this as any kind of gauge.