As the earnings season winds down, we have reviewed a selection of quarterly earnings announcements to measure COVID-19’s impact on printing and imaging manufacturers over the first four months of 2020.

The COVID-19 pandemic changed our industry almost overnight, and today’s businesses are now thinking very differently about their bottom lines, profit projections, and revenues. We all understand that it’s important to develop a sound marketing strategy during these uncertain times, and educating your customers is a vital component of this strategy.

Office equipment dealers have been hurt by the COVID-19 pandemic, but they are ready to bounce back stronger than ever. Dealerships interviewed for this piece say the last couple of months have given them extra time to learn new skills, brainstorm new product offerings, and improve processes.

Keypoint Intelligence’s research has confirmed that most print service providers have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. In times like these, it’s actually more important than ever to focus on the marketing element of your business strategy.

During the COVID-19 pandemic, we have two choices: we can react to what is happening or act before it does. If we hope to influence the outcome, we must shift our focus from what is going to happen to what we want.

Innovation, Manufacturing, and Philanthropy Mix to Address New Reality

The office technology and production printing sectors continue to use innovation, manufacturing, and philanthropy to help medical professionals, patients, workers, and the general public during the COVID-19 crisis. This blog reviews many of these initiatives.