Seth Rogen, Adam Goldberg to Make R-Rated Animated Film Sausage Party

Fresh off the success of this summer’s ensemble cast comedy This is the End Seth Rogen and Adam Goldberg have partnered with Sony Pictures Entertainment and Annapurna Pictures to begin production on an R-rated animated film titled Sausage Party, reports THR. In association with Rogen and Goldberg’s production company Point Grey Pictures, the film will be directed by Conrad Vernon and Tiernan, and the script will be written by Rogen, Goldberg, Kyle Hunter and Ari Shaffir.

The original story, which was conceived by Rogen, Goldberg and Jonah Hill, apparently tells the story of a wayward sausage’s trek through a supermarket, left to contemplate his existence as the looming Fourth of July weekend spells out his assured demise. The film is in its initial stages, and Sony Pictures anticipates a 2015 release.