STEP 1: WHY

Your WHY has to do with your purpose, and it's NOT to make money. That is simply a by-product of what you do to bring value to your customers.

STEP 2: WHAT

Ask yourself these questions to identify and clarify your WHAT:

What excited you?

What is your Ex.T.R.A.?

Expertise

Talents

Resources

Abilities

What product/category do you know most about?

What aspects of you business would you need to outsource of hire for?

STEP 3: WHO

WHO is your Ideal Prospect? It's one thing to identify the people that may currently purchase from you or that might, but more importantly is identifying your IDEAL CUSTOMER.

You don't want to wake up each day thinking about how you don't like the customers you are serving. It's crucial to not only LOVE what you do, but LOVE the people you serve.

So create a list of characteristics that your ideal customer has. And of course you can go into extensive detail on this by creating your Customer Avatar, which you can learn a lost more about on this great article by DigitalMarketer here.

STEP 4: HOW

What is your Marketing Strategy for bringing your product/service to your ideal marketplace?

Are you going to market online/offline?

What is the ideal social media platform for your product/service?

Will you be doing live events or webinars to sell your products?

Will you be offering B2B or B2C?

How will you differentiate yourself from similar companies in your market?

Having a plan of action is crucial for every aspect of your hemp business.

How much money do you want to be making?

​How will you plan out your content creation, product development, and supporting your customers to get the results they want and need?

STEP 5: WHEN

The time is NOW. Now is all we have. And the hemp industry is still in its embryo stages!

More and more people are seeing through the demonization and disinformation, so be on the TOP of the wave that is about to sweep the nation and ultimately the world!