If you haven’t heard, Aabaco / Yahoo! Small Business will be switching all stores over to HTTPS this October. What does that mean for you? First, it means that your store will won’t get a warning after Google begins issuing warnings to users who try to access sites that aren’t HTTPS. Second, it means that …Read More

We hope you can dig into these reads this weekend to help you with your business. Some great thoughts about your PPC budget, the future of SEO, Facebook LIVE and how it can be a marketing tool, plus some personal productivity tools that cover the different places you find yourself during the day. Enjoy your …Read More

Instagram began rolling out this week, a new feature in their apps that allow you to switch between accounts without logging out and logging back in. Anyone who tries to use two different accounts has got to be excited with this addition. To use this new feature go to your settings in the app, and scroll …Read More

There’s so much of the US under snow this weekend, that it might be the perfect time to curl up by the fire with some great articles that can help your business. This week we take a look at changes happening in SEO, what makes PPC so successful, variations you can use in your social …Read More

“Necessity is the mother of taking chances.” – Mark Twain We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business. Online Advertising: 5 Things New Advertisers Need to …Read More

25% of the Internet runs on WordPress Last week, the research organization w3techs released its latest research on Content Management System (CMS) usage across the web. The far and above WordPress was the winner, powering 59% of websites with identifiable CMS and 25% of the web overall. The 2nd (Joomla) and 3rd (Drupal) place CMSs …Read More

You may have noticed a big change when trying to log in to your store(s) this morning. Yahoo spent the weekend transitioning to Aabaco Small Business. While the technology of the stores remains the same, all users have been instructed to create new Aabaco logins to continue accessing the stores. Your store access list WILL …Read More

Online Advertising: Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you …Read More

Here are some great weekend reads we’ve found from around the web: Online Advertising: How to Improve Your Facebook Ads With Customer Reviews: Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this …Read More

Online Advertising: Should You Localize Your PPC Campaigns?: A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a …Read More