One Ton Uptown

One Ton Uptown is a start-up delivery company that serves the greater Seattle area in addition to most of western Washington.

We had the opportunity to concept and design their brand from the get-go. Playing on their name we decided to communicate their ability to carry heavy loads and their hefty potential through illustrations of large (tonnage) animals. Directed to the culture of the open road for inspiration—the logo, type, supporting colors and fonts nod to motorcycle and semi-truck designs.