Getting your readerís attention is a big step in achieving
your goal. After all, if they donít read what you wrote, whatís the point?
Whether you are trying to sell a product or introduce your business, you have
to get the attention of your intended audience. So how do you accomplish that?

Outline
the significance of your subject. If the importance of your topic can
catch the readerís interest, then he or she will want to know more about
the topic and will continue reading.

Start
with a popular quotation, slogan or saying. Use a well-known quote if it
states your point of view more efficiently and effectively than your own
words. Make sure that you identify the source.

Insert
a startling statement, but do not use an insult or falsehood. A surprising
statement or little-known fact can effectively grab the readerís
attention.

Ask
a question that encourages the reader to think. If you can get the reader
to think about a possible answer, then he or she will continue to read to
see if you provide the answer to your own question. Rhetorical questions
can be effective as well.

Start
with a generalization that falls within the scope of your subject. You can
then narrow it down with a more specific statement so that your reader understands
where you are headed.

State
a challenge to a popular opinion. You may hit a nerve with your readers
where they agree or disagree with this challenge. Make sure that your
content backs up the statement.

Introduce
your topic with a definition. Using a definition is a good idea when
introducing an unfamiliar term to your audience.

Open
with a personal story or anecdote. People enjoy stories, but keep it short
and make sure that it relates to your point. Stories can emphasize how
your topic has real meaning, and can come from your life, the media or an
event involving someone you know.