Arc organise rave in a cave for Coors Light

2 years ago

Ali Pickering, portfolio brand director at Molson Coors, says: “For us, it’s not just about delivering refreshing, great tasting beer but ensuring we consistently reward our loyal customers with exciting brand campaigns and promotions, and ‘Party in the Ice Cave’ is no exception. Consumers will have the chance to embark on an incredibly unique experience that they’ll never forget.”