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I'm Scott Schuler. I'm a husband, a father, an entrepreneur, and the founder of the Man Up Project. I'm here to create a community to build up men into strong role models, respectful husbands, and a place to be unapologetic for being a real man.

We all have certain phrases or things we say on a regular basis. Some may call it a verbal quirk, some a catch phrase, or some a reminder of sorts....

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The Challenge has Begun

What’s up, everybody? I got a little bit of bike hair going on. Was able to sneak away today with a few friends, and a couple friends, and hit the pavement for a little bit. So it was a good day.

So. The challenge has begun. What challenge is it? Well, it’s Man-Up Challenge Week starts to-day. So I alluded to this a little bit, talked about it last week, a little bit. And as far as what that means, here’s the deal. It’s kind of like that whole … what do they call it … ice bucket challenge, right? Where they’re going to challenge somebody to dump a bucket of ice water on their head, or donate for ALS. So, what this is mind for me is simply, for all the guys to pick an area of your life that you know you could use some work in. If you saw one of my posts this week, this weekend, it was from spending a little bit of quality time with my boys. We did a little shooting this weekend. Spent some time in the hot tub with the one early in the morning. So that’s may area that I am trying to man-up, if you will. Trying to … I know that’s an area that I hadn’t been doing my best in, the last couple weeks, month or so. So, I needed to change that.

So that’s what this is all about. So, I’m going to start off by officially challenge … ’cause I did a little bit before … but my official challenge is to Gary Cox, Randy Murrah, Jim Von Wald, Aaron Bemboom, Kevin Birchfield, and Kevin Wilson. Now all of these gentlemen are actually featured in my book. Because, all of them are crushing it, in my mind, in certain areas of their life. Now, that’s the thing about this, is we all can crush certain areas, but we’re not all going to be crushing every single area all the time. There’s always room to grow, there’s always room to do better, to be better. That’s all this is about.

So, the whole purpose … if you go to ManUpProject.com/Challenge, that’ll give you some more information. Or there’s another video that Justin and I did that we’re going to be posting, too, to give you a heads-up about what all this looks like as well. But it’s really pretty simple. You will either accept the challenge … so anybody that is watching this video, if you’re up for the challenge, do it. That’s all there is to it. Pick an area, and then man-up in it.

Now, the kicker is, once you’ve picked that area to man-up in, take a photo, or a video, whatever it is of you doing something in that area to improve. That doesn’t have to be giant. It doesn’t have to be a big step. For example, if you want to man-up in the area of the relationship with your wife. And, you decide that you’re going to make her breakfast one morning. Or make her a cup of coffee. Because she likes coffee before going to work in the morning, or for the drive in the morning. You said, you know, I’m going to do that. So I’m just going to do something simple. I’m going to make her a cup of coffee. Take a picture of it.

That’s really all it is. It’s that simple. Little things. Again, one of the last videos I did was, how it’s the little things. But consistently, that give us the biggest results. So that’s what this is. And then in the meantime, if you’re doing it, challenge other men. So I’ve just challenged, basically, six guys. And I may challenge other men throughout the week to do the same thing.

On your Facebook page, or on your Instagram page, just use the hash tag, #ManUpChallenge. That’s all we do. #ManUpChallenge. We’re going to search those hash tags out every day. And I’m going to be giving away some tee-shirts and stuff, for those that are doing it. And who knows, maybe I’ll give away a book or two as well.

But, if you decide that you get challenged, and you don’t want anything to do with this, then the other part of this … I just was thinking about this today … then donate to your hurricane relief fund of your choice. We’ve got enough hurricanes to pick from, and damage to pick from, it’s looking like, to be able to donate for months and years it seems like, with all of these things going on.

So, if it’s not something you want to do, you don’t want to man-up, then don’t man-up. But then, I guess, man-up to somewhere for hurricane relief. That’s what it is, guys. Hopefully, you guys will join me. If you’re a guy on here, like Dave Covens, I see you joined. So Dave, I’m officially challenging you as well, to pick an area in your life that you want to man-up in, and do that, and then post a hashtag, #OhHeyHeyFromFlorida, hey bud, I hope things are going well down in Florida, and you guys are staying safe.

So, yeah. Pick an area you want to man-up in, and do it. And then, again, #ManUpChallenge. And let’s challenge a bunch of guys. Let’s get a bunch of guys doing better, and being better. And growing. Now, ladies, we’re not leaving you out. If you see your man … ’cause this the Man-Up Challenge … you guys can do this too. But, if you see your man, or if you see a man, that is manning-up, or that is taking ownership of certain areas of his life, and you want to give him a shout-out, please do. Again, #ManUpChallenge. Highlight your man. And show, highlight him, show people what he’s doing. Show him you’re proud of him. ‘Cause let’s face it, guys. For anybody to become a secure leader, it takes small successes. And it takes recognition of those successes, that helps in that process.

So, if you see your man that’s doing something that’s good, and that deserves recognition, do it. And I’ll send a tee-shirt, either way. So, guys, hopefully this’ll be fun. Have fun with it, don’t take it serious. I mean, take it serious, but don’t take it too serious. And, I’m going to do it. I’ve been doing it this last week, and I’m gonna keep doing it. So, again, I would never, ever, expect anybody to do anything I’m not willing to do myself.

So, officially started this week the first man-up, National Man-Up Week. So, any questions, put below. I’m going to tag the guys I just challenged below. I see Dave already, on the comments, he already accepted the challenge. Thanks, Dave. Now, here’s the other thing. Don’t forget, challenge three other guys, yourself. Put it on your Facebook page. Challenge them, tell them to use the hashtag #ManUpChallenge. And, let’s get a bunch of guys taking the challenge, and accepting that responsibility.

Any questions, post them below. Hope you guys are all having a good night. And any of you that are in the path of Irma, stay safe. Don’t do anything stupid. And, yeah. Stay safe, and dry, and hopefully the damage is less than we think it’s going to be.

All right guys. You all have a great night. Take care of yourselves. Later.