Latevo, also underwritten by Lloyd’s has backed up its 2017 pledge to re-enter the market in 2018, with a more cost-effective and comprehensive farm income protection solution than before.

Their new offering, known as Latevo Farm Income Protection (FIP), comes in at no more than the cost of a summer spray, which is exactly the price range farmers and their representatives have been calling for. Price points are as low as $14/hectare, with a maximum of $26/ha for sizeable coverage of up to 90 per cent of average crop income.

Mr Hamilton said farmers needed to know the point of difference of each of the products so farmers can make good and informed decisions.

The window of opportunity for farmers to take out crop insurance is quickly closing and is expected to be April 25.

Mr Hamilton said farmers interested should head to the farmersfirst.net website for more information.