Why bigger breasts are better has been something that has always eluded me. I sort of enjoy the variety in shapes and sizes. Still, it seems to be an obsession with the majority of American men, and that obsession has had a tremendous effect on women. In order to be more pleasing to men, countless women have undergone surgery. Wouldn't it be great if you could save all that expense and pain just by rubbing cream on your breasts? The hucksters that sell this stuff would sure like you to believe it.

There are breast increasing pills, lotions, exercise devices, suction cups, and hypnosis tapes. The U.S. Food and Drug Administration (FDA) and the Better Business Bureau confirm that no breast enhancement product has ever been proven to actually work.

These products have been on the market for years, but they are sold as beauty aids and not drugs. Beauty aids have even less regulation than nutritional supplements. If the claims are too outrageous, the manufacturers do on occasion have to deal with the authorities.

In 2003, infomercial marketers Wellquest International, Inc. agreed to settle federal fraud charges over Bloussant, which claimed permanent breast enhancement. They were only able to nail them because they stated that their claims were medically proven, allowing the FTC to go after them for false advertising. Bloussant cost $220 for a two-month supply and $574 for an eight-month supply.

In 2004, the Washington State Attorney General filed a consumer protection lawsuit against Nature’s Advantage LLC, owners of HerbalBreast.com. The product was marketed under the name Herbal Breast Advantage. They claimed that it could permanently increase breast size, but they had no data to back up the claim, and the product was developed by the company owner, with no background in science or medicine.