Segment adds more data sources besides apps and sites to its hub

When it began in 2012, Segment (formerly Segment.io) had one purpose in life: take data from mobile apps and web sites, and make them easily and consistently available through its hub to a handful of analytics tools, like Mixpanel, Hubspot, and Google Analytics. You could visualize it as a tree, CEO and eo-founder Peter Reinhardt told me.Read the full article