Transcript of "Typography: an Art and Technique to Communicate | Penrose Creative Projects"

1.
Typography : a art and technique
to communicate

2.
Typography
Typography is the art and technique of arranging
type in order to make the language it forms most
appealing to transparent learning and recognition.
Type design is a closely related craft, which some
consider distinct and others a part of typography.

3.
In 2012, an example of weekly event and gig
posters for Be Club, a top nightclub. Every new
design was delivered with a poster and supporting
web and Facebook media. Artwork advertised
internationally recognized and local talent.

4.
AFL poster designs for Transport Public
Bar in Federation Square. Posters include the
Grand Finals and Tipping Events. Styles are retro,
indie with bold typography that crafts the content
to really speak to its viewers.

5.
The Christmas promotional artwork for Be Club, a
top nightclub. The styles here aimed to be dynamic,
fresh and engaging.

6.
Pop Up Patch flyer for Taxi Dining Room, Federation
Square. This flyer was inserted in the bill folders, it
had to stand out when delivered with the bill.
Playful imagery balanced with bold colour, clean
design and crafted typography is what defines this
project.

7.
For watching this. To know more about
typography or to see more projects of
typography. Visit:
http://creativeprojects.com.au