How Sparkle tripled their revenue on Black Friday

We recently published our guide to Black Friday discounts, based on all the software sales we’ve processed over the years. But whilst data is great, we also want to bring this to life with some practical examples: over the next few weeks we’ll be adding real life stories of what software businesses did for Black Friday - and the results they got out of it.

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We've just held our first ever hackathon, and had a great time. Croissants were eaten, beers drunk and (a lot of) documentation was read, culminating in company-wide demos and 3 delighted winners. We're planning to host a lot more of these, so we took the time to reflect on what went well and what we could do better next time!