Finally, Plank tacitly admitted there might be more work to do on Under Armour’s connected fitness proposition, a key theme of its growth strategy.

The company released the $400 UA HealthBox in January, a bundle of connected fitness devices, but Plank didn’t reveal sales. He said it was the second best-selling item online behind the Curry Two basketball shoes.

But early reviews have been lessthanflattering, and Plank said: "It’s a product that will evolve. We’ll allow consumers to take us with the data they want.

"At the end of the day, we feel really good about what happened in the first quarter, and the [HealthBox] launch at CES. It’s definitely…terrain that will evolve for us."