Netflix, Inc. and Samsung Electronics America has announced a broad partnership to offer consumers the ability to instantly stream movies and TV episodes from the Netflix Web site directly to their living rooms via Samsung's BD-P2500 and BD-P2550 Blu-ray disc players. The companies also said they are collaborating to enable Samsung to integrate instant streaming from Netflix into a range of home entertainment products.

The BD-P2550 and BD-P2500 are currently available at $399.99. Consumers
who already own one of these Samsung players can upgrade their device
at no additional cost to enable instant streaming from a growing
library of more than 12,000 movies and television episodes from
Netflix. The upgrade is available at
http://www.samsung.com/bluraysupport.

Instantly streaming movies and TV episodes from Netflix on the BD-P2550
and BD-P2500 is done through a wired broadband connection and a Netflix
Queue-based user interface. Netflix members visit the Netflix Web site
to add movies and TV episodes to their individual instant Queues. Those
choices will automatically be displayed on members' TVs and available to
watch instantly through the Samsung players. Once selected, movies will
begin playing in as little as 30 seconds. With the players'
accompanying remote control, Netflix members will be able to browse and
make selections right on the TV screen and also have the ability to
read synopses and rate movies. In addition, they will have the option
of fast-forwarding and
rewinding the video stream.

"Samsung has been at the forefront of innovation in consumer
electronics and has established a market leadership position in Blu-ray
and digital television," said Netflix Co-Founder and Chief Executive
Officer Reed Hastings. "We're excited about the upgraded Blu-ray disc
players. Moreover, we look forward to working with Samsung in the years
to come to deliver a variety of outstanding products on which consumers
can watch movies delivered over the Internet from Netflix."

"In its new form, Samsung Blu-ray players become the ultimate content
delivery box, combining on-demand access to movies and jaw-dropping
Full HD viewing," said Reid Sullivan, Vice President of Marketing,
Audio/Video & Imaging at Samsung Electronics America. "Samsung
presents a new value proposition for Blu-ray players by positioning it
as a portal to a world of engaging digital content, be it Blu-ray
discs, movies from Netflix or other online content."