With season-ticket sales off to a rough start, Jacksonville Jaguars management is revving up marketing efforts and repackaging tickets to add value and affordability. About 15,000 season-ticket holders ditched their stadium seats this year, more than doubling the nonrenewal rate of prior years. Bill Prescott, the team’s senior vice president of stadium operations and chief financial officer, said club surveys showed that 65 percent of season-ticket holders who did not renew blamed the economy. He said the team is well off the 43,000 season tickets it had sold at this time last year for the approximately 67,000 uncovered seats at Jacksonville Municipal Stadium.

One Response to “Jaguars Lose 15,000 Season Ticket Holders”

Yep. I was one of these folks who gave up my season tickets this year. Not because of the schedule (I don’t care who the Jags are playing: I want to watch), but because of the financial hard times. Jacksonville historically does a terrible job marketing to other places like Daytona Beach, Gainesville, Tallahassee, and Savannah, GA. You read stories about how the Saints sold out the Superdome, yet the Jaguars can’t keep a consistent season ticketholder base going. It’s tough, but winning cures all. When the Jags went 12-4, the next season, they had a waiting list established. The Jags will clearly have to overachieve this year to get people in the stands (and I mean local fans, not just people like myself who would travel from Atlanta for games).