It will also become the only supermarket to stock brands like No 1 Kombucha, Tribe and Curators, alongside a full range of wellness goods including supplements, specialist food and drink and vitamins.

The trial hubs will be installed in Sainsbury’s new “experimental” superstore in Selly Oak, alongside stores in Newbury Park, Watchmoor Park, Coldhams Lane and St Clares this year, with Cheadle and Lee Green stores to receive the hubs early next year.