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President Obama came closer to adopting the public option for healthcare - calling it "an important tool to discipline insurance companies."

He spoke against "feeding off taxpayer trough" and for keeping costs low "on our exchange, in our marketplace, our menu of good options." citing "overwhelming support," Obama said "our position today is that a public option is a good idea."

He did NOT respond when asked whether it is non-negotiable. That will not do - ultimately the President has to fight for his vision in emotional not just logical terms - appealing to America's heart not just her head.

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