Recently a client asked me for help with wording his website email opt-in form. This got me thinking “What will encourage visitors to subscribe to his list?” He wanted their permission to send them updates on his products. But is the promise of product updates enough...

Email Marketing – 10 Ways to Increase Your Open Rates 50 characters – that’s all that stands between your successful email campaign and the trash. When writing your email campaign your subject line plays a leading role, but if long-term and lucrative list...