Landmark at Ambience Mall in Gurgaon, Haryana, India is one of a kind and a first for the country. Made with 70 OLED panels, the structure forms a digital signage avenue catering to a premium audience. Moreover, it is capable of handling interactive Augmented Reality (AR) content to engage its audience. The signage was launched formally on August 2, 2017 and has a slew of global brands showcasing their advertorial content to the right target audience.

CHALLENGES
The country was looking for a digital signage solution, but wasn’t finding one. The existing signage solutions weren’t offering an experience worthy enough for the brands. Not much innovation found its way in this sector either. Age-old technologies were still ruling the day.

SOLUTIONS
The experience had to be breathtaking as well as overwhelming. LG OLED panels fit the bill for the flawless visuals, and Augmented Reality added an x-factor to Landmark. The structure of Landmark is an engineering marvel. The 70 OLED screens comprise a 4.8 metric ton masterpiece that was specially manufactured and customized in Korea. The mall had to reinforce its infrastructure with six rigging points to help the Landmark stay suspended overhead. The entire process took two months after four months of rigorous planning. Teams from Korea and India collaborated to bring the solution to fruition.

RESULTS
A talking point of the town, Landmark has given advertisers a new medium to let the mall audiences experience their brands. The immersive visuals and the overwhelming structure has made landmark a mandatory selfie stop for all the visitors. As more content plays on the Landmark, sales are reaching all-time highs. This is an achievement of just one innovation at the heart of Delhi-NCR known to the world as Landmark. This is the beginning of the next era of digital signage in India.