Printing Machinery Industry Competition Analysis

Time：2017-10-17 12:25

As the market is an important indicator of the development of the industry, the market capacity of China's printing machinery has always been the focus of attention of manufacturers, users and industry professionals. China's printing machinery has basically achieved high, medium and low-end varieties. The medium and low-end equipment not only meets domestic demand, but also partially exports to the international market. The following is a competitive analysis of the printing machinery industry.

The 2017-2022 forecast report on the status quo of China's printing machinery manufacturing industry market and investment prospects shows that in the face of fierce global market competition, domestic printing presses have encountered unprecedented challenges and the survival of printing press manufacturers has been seriously threatened. However, challenges and opportunities coexist, and we must firmly grasp the unprecedented technological progress and peaceful international environment to provide opportunities for the domestic printing press industry to take off, adjust strategies, and meet challenges.

1. The development of the printing industry puts forward higher requirements for the level of printing machinery and equipment. Printing machinery companies should work hard to improve the level of equipment technology and quality, and continue to make fuss about improving equipment automation, digitization, and high quality. Actively adopt international advanced technology to improve the technical content of equipment, in particular to accelerate the use of CTP technology, CIP4 interface technology, independent drive technology, frequency control technology.

2. The product quality in the past few years cannot be the same as it was ten years ago. The level of the same equipment in the trial production or small batch phase and the level of mass production in recent years cannot be compared.

After domestic and foreign automobile manufacturers sell products and find problems, they will adopt a recall system to renovate or replace parts to ensure product quality and reduce the possibility of failure. Recently, Shenyang Machine Tool Group recalled 72 CNC machine tools that had been produced in the past and replaced them with new ones, thereby enhancing the company's image. Whether printing machinery and equipment can also use this approach, on the one hand to restore the bad effects, on the other hand to expand the market for new products. The methods of recalling can be varied, such as the method of replacement of the entire machine, the replacement of parts, the way of free maintenance, the purchase of used equipment at a price, and so on.

3. After more than two decades of rapid development, printing machinery manufacturing industry has achieved industrialization of the majority of its leading products. The middle and low-end product markets have basically achieved localization.

The middle-to-high end product market has become a major target for some group companies and has achieved good results in recent years. Under the increasingly competitive international environment, the importance of realizing group operations has been recognized by entrepreneurs. Some enterprises have achieved large-scale operations through their own development or mergers and reorganizations. The strength of the company has grown, and considerable progress has been made in the process of grouping. Some enterprises have adopted loose or relatively close horizontal alliances to form a unified market-oriented sales mechanism, and their competitive strength has been strengthened so that the printing machinery manufacturing industry will develop healthily and rapidly. When the market is relatively sluggish, it is the best time to promote corporate grouping. Strong companies should accelerate the process of grouping and increase their competitiveness in domestic and foreign markets.

4. The import of European printing machinery and equipment has harsh conditions, one of which is to require the product to pass the CE safety system certification.

The products that participated in the exhibition did not pass the CE safety certification and could not be sold in the European market. At present, China has not established a standardized system for the safety of printing machinery, and the equivalent conversion work for safety standards established by the International Organization for Standardization has only just begun. China's printing machinery and equipment manufacturing enterprises basically organize production according to the industry standards formulated by the National Printing Machinery Standardization Technical Committee. There are still gaps between the standard technical requirements and testing methods and developed countries and international standards. The equivalent conversion work of international standards should be accelerated in order to adapt to the technical requirements of the international market for equipment and enable printing press equipment to participate in international market competition. When the market is relatively sluggish, enterprises should seize the opportunity to actively collect and adopt advanced internationally-developed printing machinery standards, as soon as possible in line with international standards.

5. Establish domestic technical barriers and import regulations.

In recent years, while foreign advanced equipment has continuously flowed into China, in the absence of technical precautions, low-grade printing machinery equipment and second-hand equipment also flooded into the domestic market, interfering with the healthy development of the domestic printing machinery manufacturing market. The number of imported second-hand mobile phones cannot be counted, but it can be seen from the market transactions and the prosperity of imported printing machinery overhaul industry that the import volume is considerable. In order to protect the security of the domestic market, it is imperative to establish a protection system for the printing machinery and equipment market in China.

6. Expanding the export of printing machinery and equipment is also the way to relieve domestic sales pressure.

Chinese manufacturing is gradually occupying a place on the world's printing stage. Going out is a state, but the process can be varied. Taking a look at how domestic equipment manufacturers go out, there are overseas investors who capitalize on the integration of their products. There are people who deploy overseas through product innovation, and there are overseas talents who have introduced overseas talents. Hewlett-Packard is relying on various forms of breakthrough measures to help China-made products in the international printing arena. On the rise, positive energy is gathering momentum.

Germany's competitive advantage is analogous to that of domestic companies. We have very good room for development. First, we have a continuously growing and powerful economy as the backing. Development will inevitably drive the market's activity. We have a good soil to help companies to do it. The strengthening of national power has enabled us to have more right to speak in world trade and create a relatively equal atmosphere. Second, the state has focused on supporting self-owned enterprises. In June 2009, a variety of printing presses increased the export tax rebate rate. Raised to 15% or 17% respectively, this is the seventh time since August 2008 to raise the tax rebate rate, which has provided strength for the state-owned printing and packaging machinery manufacturing enterprises to win the competition in the world; Third, the development of our country's scientific research technology has reached The world's advanced level and the establishment of the integration of production, study and research can well promote the enterprises to create products with independent intellectual property rights and create high quality products.

In recent years, overseas expansion is not a surprise for domestic printing machinery manufacturers. Two major cases have been talked about. One is that Shanghai Electric Printing and Packaging Machinery Group acquires Goss, an internationally renowned enterprise for rotary machines, and the other is Liaoning. Guanhua Printing Technology Co., Ltd. acquired the offset printing machine "hundred years old" manufacturing company Japan Ebara. Going out and becoming a buyer of world-famous companies not only includes the implication of the growth of domestic manufacturing companies, but also implies the inevitable trend of cultural interpenetration between companies in the same industry and in different countries.

With the help of foreign well-known companies' existing technology and the market base of their country, this way of going abroad requires “investment” in capital investment. Many companies are powerless. The introduction of "sea turtles" with overseas contacts is also a way for companies to choose. In recent years, Shenzhen Precision Machinery Co., Ltd., which is rapidly emerging as a post-press equipment supply company, is such a representative company. In November last year, Shenzhen Precision introduced a well-known industry manager He Yong who has years of management experience in German post-press manufacturing companies. It is an important step to go abroad and lay out the world.