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Expo West Gallery: Bar Category Continues to Grow

Despite the already wide array of choices in the set, the bar category continues to see new entrants thanks to growing sales. The products’ e-commerce friendly format, as well as brands’ ability to hyper target specific consumer needs or dietary trends, makes it appealing for companies to enter.

EPIC Rise & Grind

Last year Epic launched its line of performance bars, which utilized egg whites, and now the brand is moving onto the yolk. The Rise and Grind bars are inspired by classic breakfast dishes and use Pete and Gerry's Organic eggs.

Bearded Brothers

Bright Bar

This line offers consumers an HPP chilled bar that is positioned as an alternative to sugar-heavy juices and an easy way to consume fruits and vegetables. At Expo the brand highlighted revised packaging with bigger attribute callouts.

TIG

The first brand under RXBAR’s parent company, Insurgent Brands, TIG aims to capture a less performance-focused consumer then RXBAR. It also offers a crunchier texture and more savory, adventurous flavors.

R.E.D.D.

At Expo West R.E.D.D. launched new colorful packaging designed to appeal to a wider millennial pool of consumers and position the company as a lifestyle brand. R.E.D.D. also removed the caffeine from its bars.

Dang Bar

No Cow

No Cow (Formerly D’s) launched a line of energy bars that retain the brand’s trademark high protein levels but added caffeine. The brand believes its lack of sugar separates it from other energy bars, which it says can have up to 20 g of sugar per bar.

RXBAR

Thistle

Meal solution provider Thistle is launching a line of bars. The gluten-free, prebiotic bars contain both functional ingredients, such as maca and reishi, as well as globally inspired ingredients, such as macha and tahini.

Woke Bar

Ghee brand 4th and Heart is offering consumers a new way to enjoy the healthy fat with its ghee-enhanced Woke protein bars. The company’s goal is to eventually have a suite of products that feature ghee as an ingredient.

Mighty Sesame

VERB Energy

Verb promises consumers as much caffeine as a shot of espresso. Although the brand has since added an ecommerce platform in addition to their original text-to-order model, the company still offers consumers the ability to reach out via text anytime.