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3.
Why storytelling? Storiesincrease loyalty Good stories are spread Good stories have conflict  True, but hard-to-believe, odd or unexpected events  Acts of heroism  Emotional, funny, innovative, provocativeAsk the question, “Would I share this story with others?”

4.
Create a Plan Selfassessment – What’s your story? How does storytelling fit into the Strategic Plan? Who are we trying to reach? What change to do we want to see? How do we measure success? Who are our storytellers? How do we get the word out?

5.
Journalism’s 5 W’s to Help You Who – your characters What – what happened When – sequence of events Where – specific scene or setting Why – the motivation of the characters How – how it happened

6.
5 Questions People Ask1. What do other people think about this organization?2. Are people here like me?3. Does this work?4. What difference can I make?5. May I come along?

7.
Get to the Heart of itü Know your pointü Nail your plotü Have a big theme, but a small scale The human experience = a universal feeling, emotion, or truth that resonates with us all.

15.
“Stories don’t have to be long – in fact shorteris probably better. Stories tell of challenges confronted, aturning point that can emotionally draw in thereader, and an ending that provides lessonslearned, results attained, and a clear pathforward.” Reed Dewey, Volunteer Frontier