Hearst Is Launching A Huge Secret Startup Called "Manilla"... Looks Like An Online Filing Cabinet

George Kliavkoff of Hearst just tweeted about a secret new
site called "Manilla."

George is the former chief digital officer at NBC Universal,
where he helped launch Hulu. George's projects, therefore, are
worth paying attention to

George's tweet is a tease, but a source at Hearst says the
company is betting a boatload of money on Manilla. The site is
"pre-beta," but what's there gives some inkling of what the
company will ultimately be about.

Basically, Manilla looks like an online filing cabinet--one that
converts analog bills and statements into digital form and then
stores them in one convenient place (the cloud). Then it sends
reminders to your calendar about when you have to pay bills, etc.

Kliavkoff

That certainly sounds like a useful idea. Currently, if you want
to outsource the handling of your physical mail, you have to hire
humans to do it--for big bucks. We assume Manilla will be a
subscription service--or, perhaps, a free or freemium service
with some hand-picked sponsors.

(There may be more to Manilla than that, but that seems to be the
general gist).

Here's how Manilla describes itself to visitors:

With Manilla the pain of filing,
sorting, shredding, paying and archiving can all be done for you,
automatically. Your bills, statements and documents from all of
your accounts will come to one, easy, instantly organized place.
You'll have great features like custom alerts for bill reminders,
a pre-organized calendar view, automatic, limitless archiving and
so much more!