Adam St John Lawrence | Improvisation for Innovation

Adam is a customer experience consultant with a background in stand up comedy and psychology.

“We are going to break your ideas”. Adam uses improv theatre techniques to drive design and innovation and is the co-initiator of the world’s largest service innovation event, the 48 hour Global Service Jam.

In this interview we discuss how Adam brings his skills in theatre, marketing and design together with improvisation. Using the ‘yes and’ in service design, showing client’s how to embrace uncertainty, understand the world they sell to and deliver a better product and service. We touch on the subjects of conformation bias, big ideas versus cheap experiments and allowing flexibility within structure.

Bullet Points

The handicraft of emotion

Treating design prototypes as offers

The iterative stages of innovation & customer centric innovation

Removing risk in product design

Using improv to generate ideas, break them and get better questions

“We’ve got this idea, how do we sell it?” – understand the world you’re selling to.