Overview

Overview

01. Design Challenge

01. Design Challenge

01. Design Challenge

Design Challenge

The old Socialcast app was outdated, used old Socialcast branding, and had several UX issues.

All of the source files for the app were missing and there were no existing design specs.

Client feedback and Play Store store reviews were generally negative

02. Solution

By repackaging the Android app and rebuilding it from the ground up, we were able to address the existing UX issues and establish a design process for the mobile team. The business goals for this project were to bring the mobile app development in-house, achieve feature parity with the web application, improve usability issues, and update the old branding while updating the UI to the latest Android design guidelines.

Socialcast 01

Home stream view

Socialcast 02

User profile view

Socialcast 03

Compose new post view

Socialcast 04

Message detail view

Socialcast 05

Private Messages view

03. My Role &Responsibilities

03. My Role & Responsibilities

For this project I was one of two mobile UI/UX designers. Working with the lead designer, we divided our work evenly and took ownership of the designs and deliverables for different sections of the app. My contributions were:

Planning features and tracking the app’s development

Conducting competitive research

Providing sketches, wires, interaction flows, and app prototypes

Creating high fidelity mocks, assets, and design specifications and documentation

Planning and conducting user testing sessions

Blog post announcing the app’s release

04. User Testing

We conducted two testing sessions over the course of the app’s development. The first was a very structured test of a high fidelity click-through prototype, and the second was a "guerrilla" test of a proof-of-concept application on a device.

User Testing Materials

(Left) Formal User Test, (Right) Guerilla Test

05. Screen Comparisons (Before & After)

We conducted two testing sessions over the course of the app’s development. The first was a very structured test of a high fidelity click-through prototype, and the second was a "guerrilla" test of a proof-of-concept application on a device.

User Testing Materials

(Left) Formal User Test, (Right) Guerilla Test

06. Release

The app was released in June 2014. I wrote a blog post to announce the release. The Play Store rating also slightly increased, going from a 3.2 to a 3.6 rating.