The fitness apparel industry is likely going to continue to see a growth in sales as long as consumers continue to have an increased demand for the “athleisure” style. The picture above shows a gradual growth in overall sales over an 8 year period. This statistic shows that there is a gradual progression in the overall sales of fitness apparel. There are a lot of reasons why both men and women are returning to athletic wear as there go-to daily style. In today’s society, if you go out in public, you will most likely see youth, young adults, and middle-aged adults, with their faces glued to their computer screens or smartphone screens. We are growing up in a society now where younger generations have become co-dependent upon their cellular devices as a means to stay connected with everyone through their social media sites (More young adults, low-income households in U.S. relying solely on cellphones, 2008). Everything is just a click away now. You could be scrolling through your social media site, and I can guarantee that not even a minute into scrolling through your news feed, you will see some kind of advertisement based on what you post about, trying to get you to buy a product related to what you most often post about. This all ties into the fact that people are regularly being exposed to super toned and fit individuals that are promoting our clothing brands. This in turn creates is an individual who aspires to look like their toned, idol/ role-model counterparts. So, the next time your out in public, try and see if you notice how many people are wearing “athleisure” attire.

More young adults, low-income households in U.S. relying solely on cellphones. (2008). National Post Retrieved from http://vortex3.uco.edu/login?url=https://search-proquest-com.vortex3.uco.edu/docview/330694517?accountid=14516

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