Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday Retail Search Strategies: What worked, what didn’t in 2017Jan 8, 2018 by Digital Marketing DepotJoin our panel of experts as we explore how search marketing ...

Today, few terms are as buzzy as influencer marketing… from top-trends lists to Cristiano Ronaldo generating nearly $ 1 billion through social media and right down to a 325% increase in searches for “influencer marketing” over the past year. To move beyond the buzz, I recently connected with a host ...

After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is ready to cash in. On Monday, Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the ...

Are you using social media influencers to help improve your sales? As one of the biggest buzzwords in marketing of the past couple of years, influencer marketing is booming right now. Marketers are using it to reach larger audiences, to improve brand awareness, get more traffic and to boost sales. ...