What I’ve Learned: Community Management

Zachary Mccune is the current community manager of a Fortune 500 company, and got his start at an iPhone app company. Here he shares his views on Community Management, from the lens of social media.

Start here: lead and develop a culture that represents the ideals and actions of a brand, product or company. Tell great stories. Open up a real conversation. Or 12. Deliver legitimate product insights and offers. Analyze and re-adjust constantly. Talk to everyone: at both your company and among your fans/followers/users/customers/consumers.