Tazo was created for one purpose: to reinvent tea and the tea experience. Tazo's experienced and creative tea masters use only premium quality ingredients, yielding teas that are bold and extremely flavorful. In addition, Tazo uses 30% to 40% more tea per filterbag than other brands, filling even the largest cup with unique and distinctive flavors and aromas. Tazo also doesn't use any "dust" (tiny tea leaf particles) to fill its filterbags - just broken leaf pieces and fannings.

The name Tazo has roots in many civilizations, meaning "river of life" in the Romany Gypsy language and spoken as a toast to life by ancient Greeks. Tazo also means "fresh" in several Hindi dialects. In ancient Babylonia, Tazo was a rejuvenating elixir thought to have magical properties. In modern society, Tazo stands for an exotic array of teas with imaginative, inviting flavors.