Davies said that the assumed male dominance has led fathers to neglect their duty of raising children together with their wives.

Studies indicate that 46 percent of children in South Africa under the age of 12 are growing up without fathers. And Davies said this means they lose 50 percent of the parenting value they should be getting.

With more women working - out of choice or necessity - and taking up more traditional male roles, Davies said men need to re-examine their part in family relationships.

He said fathers should be more involved, starting from childbirth, in feeding, bathing, changing diapers and being more affectionate. He added that nurturing does not make a man less masculine, but a better contributor to society.

“Reducing toxic masculinities is good for us all as men, women and children. The type of society that I see us moving to, is one in which men are expected to be well-behaved, strong men, who value their families and their communities,” Davies said.

Justin Kwena, 34, is a father of one. He helps his wife, Khethele, do all the household chores, including cooking.

Kwena also spends most of his time with his 4-year-old daughter Tumelo, watching her favorite cartoons and playing with her.

Kwena said he wants to demonstrate to his daughter that creating a home is a shared responsibility. And home should mirror a society where men and women are equal.

'Helping hand'

This, he said, has created a strong father-daughter bond.

“If your wife is tired, give her a helping hand. She is your helper; not your slave," Kwena said.

"Children should know that the father is not someone who just sits on the sofa and watches TV, but he also runs around with them, gives them a bath, plays with them, talks to them, helps them with homework and things like that,” he said.

Alert Mazwi, 35, is a proud father of three, and jumps on any opportunity to join his children in playing even the silliest of games.

Like a preacher at the pulpit, Mazwi made a passionate call to other fathers to be involved in their children’s lives.

“I say, fathers, play with your children. If you want to play with your children, they will also want to play with you. If you push away your children, they are also going to move away. And if you distance yourself from your children, it is not a happy home. Bring your children close; you are going to have a good time,” Mazwi said.

More equitable society

Davies said he thinks if all fathers were to be like Kwena and Mazwi, South Africa could transform into a more equitable society, where respect and care are core values.

“If we start to engage men over the next few years, I think we can see less violence in communities and particularly less violence against women and children," Davies said.

"A more generous society is what I am after, but one in which men are still strong, but we use our strength to care for those who are weaker than us and who need our protection,” he said.

Davies said every father has a crucial role to play in shaping the lives of his children and emphasizes that this is the most effective way of making toxic masculinity a thing of the past by raising a new generation of naturally strong, loving fathers.