This whole strategic topic of shape intrigues me because quite frankly, I’ve struggled putting one to The Brainzooming Group experience. Originally, I tried to pick a shape which seemed both fun and vaguely industrial, thus the Jokerman font in the blog logo.

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7 Responses to “What’s the Strategic Shape of Your Service?”

In looking at the square with Brainzooming sitting on top of it, seems to me a bit contrary. I equate the name “Brainzooming” with rapid movement, so maybe keep the box, but make it more 3D with a top that’s open & Brainzooming zapping out of it, leaving the box in its wake, so to speak.

As for questions 2 & 3, I own a service business and have been a bit creatively blocked. I’m taking a Southwest plane ride this week, so maybe that will open things up a little.

The box idea kind of makes me think of Next computers Karen, and I definitely agree about the need to convey speed. At one point was trying to think about a digital clock or stopwatch shape.

Best wishes on the Southwest flight. This was one of 11 written posts and an edited video I got done on two flight segments last week! Get some type of new place to capture ideas, have an adult beverage, and see what creativity emerges!

Logo:
1. Jokerman font logo has whimsy, but outdone by lack of B2B style. Use of stock font looks unfinished.
2. The square logo does exactly what you describe, but as Karen says lacks emphasis on zooming. But hate to see it overdone, too. The tipping square shape on the biz card does convey motion enough for me.
3. Could rotate shapes (triangle, circle, diamond) to represent different meanings and show creativity outside of just one logo. (And no, I don’t mean a animated gif!)

Us:
1. When I joined, we had a ‘tall square’ shape, filled with diagonal stripes. A rebranding in 2002 dropped this, and wasn’t replaced. (Not my doing.)
2. I’d see the shapes representing a couple visual cues from our flagship product.

Great input Dave! I have a brochure which uses some other familiar shapes we use: triangle, grid, intersecting circles. I hadn’t really considered how those could be incorporated, but they certainly could.