Advertising Next

Advertising Next

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.

More Details

Size: 8-5/8 x 9-5/8 in;Pages: 400 pp;500 color photographsFormat: Hardcover
Publication: November 2008ISBN: 9780811865395ISBN10: 811865398
Tom Himpe is a consultant on communications innovation and synergies for the leading London agency Naked Communications. He is the author of Advertising is Dead: Long Live Advertising!