Responding to COVID-19 through a long-running existing communication campaign

Turning the ship around – adapting a long-term SBCC initiative to respond quickly to Covid-19.

Elena Colonna, PCI Media Mozambique

Covid-19 is forcing many communications organizations to adjust their Entertainment Education programs to address issues around the virus. Like many of you, PCI Media has been considering how to make best use of the assets we have, and the popular programming we already create with our partners.