Is there money to be made on your roof? With the never-ending
availability of sunshine and the evolution of solar technology many are
recognizing the benefits of solar. The decision making process though is not
for the faint of heart. Recognizing the difficulty in breaking through the
process a company called Generaytor out of
Tel Aviv has developed a free web-based app to show how much money can be saved
and made with rooftop solar panels.

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CEO and founder Amit Rosner says it's incredible to
see how long it takes people to go solar due to its complexity especially when
one is not familiar with the technology. "Since it is a long-term investment,
it is important to make a educated decision," Rosner says. So, to support the
process, Generaytor's platform connects novice decision makers with solar panel
users who are more than pleased to share their experience.

Generaytor's concept is simple: connect people who
already produce solar energy and tap them for their knowledge and solar
enthusiasm. There are independent idealists who want to be free of public
electricity supply and others who consider it a smart investment but whatever
the reason, Generaytor found many are happy to share their experience and data
related to their own solar energy production.

Generaytor gathers
information about users' roofs, including size, location and solar exposure. It
accumulates data from private solar producers region-by-region and offers for
free calculation of the solar potential in that location.

Users can go to the website, type in their roof's
specifications and the app will show them electricity production potential.
Generaytor says it's important for them to be objective and they do sometimes
tell users not to invest in solar.

"As sunshine does not cost anything, we think the same should be true
for the knowledge around solar energy â€“ it should be for free and easily
accessible," Rosner states and explains how this perception led to the business
model (or lack thereof). Generaytor's services are free for both sides. There
are no advertisements on their webpage and Generaytor does not sell any panels
themselves. "This is important, because if we [sold advertisements] we would
not be objective, we would lose credibility and miss the whole point of
creating a transparent platform where people can make a sound decision in a
trustworthy environment."