How To Revive An Inactive Social Media Account

What’s white, shiny, and seen 153,442 times?

It’s the Derby Christmas Ice Rink of course!

Our task was to reignite the Derby Christmas Ice Rink Facebook and Twitter profiles following nine months of inactivity.

We beat the key performance indicators set by the client, Showplace, by 103% on Facebook and 29% on Twitter.

Reviving Inactive Social Media Accounts – How Did We Do It?

Using Twitter, we found influential people and businesses in the Derby area and tweeted them about the arrival of the Christmas ice rink. We used emotive language and an enthusiastic tone of voice. This encouraged the recipients of the tweets to share them with their followers and click through to the ice rink website.

On Facebook we used the audience we built up during a previous campaign. We posted content we knew they would engage with and share with their friends. In this way, the audience effectively sold the ice rink for us on Facebook.

We created an immediate impact by tailoring the content for the most engaged audience: women aged 18 to 44. So within two months, 101,542 people saw our activity on Facebook. That’s an average of 887 people per post.

The Twitter target was for our tweets to be seen 40,000 times throughout the campaign. They were viewed 51,900 times in just over seven weeks.

Across both platforms, we saw 211 website clicks and 767 post engagements.

Plus, it gave me the chance to find entertaining ice skating videos for content!