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AI

If you’re looking to keep up with the competition in your market, there’s no doubt about it; artificial intelligence (AI) is where you need to be. But what exactly does it mean, and how can you introduce it to your marketing mix? Introducing something new to your business can be intimidating, especially if it’s technology related, but AI is surely one of those things you don’t want to miss out on.

What is AI?

Simply put, AI is any intelligence displayed by a machine that mimics the natural intelligence of humans. This might be displayed through any function that we typically associate with thinking, such as learning, problem solving or decision-making. Have you recently visited a website that had a chat box pop up from what appeared to be a real customer service rep? Were they helpful? Maybe. Were they real? Probably not. This example is simply one application of AI, but there are various other applications that can be used to optimize the marketing of your business.

So, why should you introduce AI to marketing your business this year?

You’ll know your customers better

I often hear from business owners that they know exactly who their customers are. While I don’t doubt that they have a solid understanding of their average customer, they’re likely just scratching the surface when it comes to knowing their purchasing habits and other influential factors. With AI, you’re not only able to analyze more data, but different types of data too. What this means is that you’re able to learn more intricate details into the lives of your customers.

You’ll communicate with personalized content, in real-time

Now that you know who your customers are, this means that you can curate highly personalized content to target them. According to a study by Demand Metric, 80% of marketers say personalized content is more effective than “unpersonalized” content. Gone are the days of annoying, irrelevant pop up ads, because now, online ads will be personalized to the interests of shoppers using data from several of their tech devices.

What’s more exciting is the ability to communicate with your customers in real-time. With certain applications of AI, stores are able to send real-time discount offers to customers. Instead of waiting to entice customers with a future promotional offer, businesses can capitalize on customers making a purchase the moment they search for a related item.

You’ll save time and money

By introducing AI to your business, you’ll save countless hours on traditionally time-consuming tasks like data analysis and crunching numbers. Additionally, AI will allow you to respond to consumer requests quicker than ever before. Even large tech giants like Facebook have recognized the importance of this, and have recently introduced auto responses for inbound messages received through a company page. With AI, you’ll shorten the length of your sales cycle and convert more viable leads.

Although AI can help you better know and interact with your customers, it won’t be necessary in every aspect of your marketing strategy. Not everything needs to be automated—automation works best when the task being completed can be done so more efficiently by an AI than by a human. Designate simpler or more repetitive tasks to AI systems so that you are freeing up more time to dedicate to the really difficult challenges of your business strategy that require human input. Are you ready to jump on the AI bandwagon? Contact CreativeWorks Marketing today to discuss how AI can be introduced to your marketing strategy for 2018.