The policy of non-repetition comes just as the long-awaited Marvel Studios blockbuster opens.

MoviePass seems to have softened its service again by restricting new and old subscribers to watch the same movie twice.

Just in time for Avengers: Infinity War subscription service users woke up until Friday to see a new wrinkle in the terms of service of MoviePass, written in capital letters, nothing less: "THE SERVICE PROHIBIT TO REPEAT THE VISUALIZATIONS OF THE SAME MOVIE ".

MoviePass had been captivating consumers with its too good to be authentic since August by offering them a movie ticket per day for only $ 9.95 a month, but the company seems to be losing value in that deal.

Two weeks ago, MoviePass offered a special "promotion" that included iHeartRadio All Access with a simplified version of MoviePass that provides only four tickets per month. Then, on Wednesday, CEO Mitch Lowe told The Hollywood Reporter that he is not sure that the daily ticket offer would return.

And now comes the policy of not repeating.

MoviePass has always stated in its terms of service that it retains the right to change its rules, although some of its customers have purchased the subscription one year in advance and can not be satisfied that the policy is now different from the one that It exists when you disbursed your money.

"Anyone with a problem should call customer service," Lowe told THR on Friday.

Also added to MoviePass terms of service on Friday was a line that said premium plans are on the way, and Lowe said the first will be a "couples" product so users can take a friend or spouse to the theater. He is also working on a plan that will include 3D movies and Imax.

"There are about 100 new functions that we are working on," he said.

Regarding the non-repetition of dark blue cinematic politics, he said that it is actually a reinstatement of an old policy that was abandoned more than a year ago, and that it is necessary to reduce fraud again.

"When we eliminated that policy, we saw some people becoming MoviePass in a craft industry, standing in front of a theater selling their tickets for Star Wars or whatever," he said.

Lowe did not know if the plan would charge $ 9.95 a month because one movie per day would ever come back, but he did not rule it out. He reiterated on Friday that he expects 5 million subscribers by the end of the year, and said that MoviePass has not seen a drop in new subscribers since switching to the package that includes iHeartRadio and only four movie tickets monthly.

"It is absolutely wonderful to have many pessimists," he said. "That gives us a free track where everyone is terrified of competing with us."