The Must-Reads

I’ve read a lot of content about growth these last few years and I would have loved to stumble upon a list that gather the must reads. In fact, there are so many great articles and videos out there that it can be quite misleading. People who start often ask me about what they should read. Although, there is no specific framework, here is my most relevant answer: Whether you are trying to learn more about startups or to sharpen your growth hacking skills, you should definitely check the following resources.

I am going to keep this page as short as possible. If you want to really understand all the little things about growth, you should learn from the bests and from no others. Then, execution is the most critical element that will define your success and that is why you should execute more than 80% of your time. As I said earlier there is a lot of content and it is really easy to spend most of your days learning. Believe me, this is a terrible mistake I once did: you learn way more and way faster by executing and not by reading blog posts. That being said, let’s get started.

BLOGS & ESSAYS

Coelevate.com: If you are trying to dive into user acquisition and growth, you should definitely read most of the essays Brian Balfour wrote. Here are some that I have really enjoyed:

Paul Graham’s Blog: Y Combinator’s co-Founder, Paul Graham is one of the best minds talking about startups. He has been writting regularly on his personal blog for the last ten years. If you are building an early-stage company, follow him on Twitter and read this two essays below.

NETWORKS WHERE YOU CAN REALLY LEARN/ASK SOMETHING ABOUT GROWTH

Quora: Some of the best growth hackers do not always have time to write blog posts; however, taking a few minutes to answer a specific question is fine. I browse Quora several times a week and I can’t tell enough people how much valuable information there is. If you are looking for great insights from people who worked in the growth team at Facebook, Pinterest, Uber or even Airbnb, this network should be your number one place to go.

Growth Hackers: A HackerNews-like where people can submit and upvote the best articles about growth and marketing. I usually get more information browsing Quora but if you could add another string to your bow, this one is really useful. You can sometimes find real golden nuggets by browsing the trending feed two or three times a week. I also love the section with all the growth studies.

Growth Hacker TV: This is where all started for me. I have worked with their team for two years interviewing the best growth hackers (people like Brian Balfour, Sean Ellis, Gagan Biyani or Elliot Shmukler). It may be time-consuming to watch every interview so here are a few ones you definitely should not miss.

BOOKS

If you haven’t read this book yet, stop what you are doing now and pick it up. Alistair and Benjamin will teach you based on 10 years of experience all you should know about analytics. You will learn how to choose and optimize the One Metric That Matters for your business. As well as a complete overview of each business model: E-Commerce, SaaS, Free Mobile App, Media Site, User-Generated Content and Two-Sided Marketplaces. Lean Analytics is among the Top 3 books I would recommend every entrepreneur to read in this digital economy.

From Impossible to Inevitable is among the best books I have read about growth. Wondering why? Building and managing a sales team is hard and this book is all about the important concepts to make it work. In my opinion, both of the authors did an excellent work gathering all the main elements of the right approach to nail a niche, create an efficient salesforce and predictable revenue. Needless to say, if you are working in B2B (especially in SaaS), you should definitely take a look at it.

To go further: One of the most efficient ways for B2B companies to grow is through a salesforce. Nonetheless, scaling your sales department is a hard endeavour. Read this Medium article (Vertical SaaS Sales done right — from 0 to 2500 customers) where Rachel Vanier explains how Xavier Zeitoun, CEO of ZenChef (a SaaS marketing platform for restaurants), succeeded to optimize the whole process to go from 0 to 2,500 customer.