If you don't know Jeff Walker, he's somewhat of an interesting character. He quit his job at some point, then started an internet business while being a stay-at-home dad, and eventually grew a multi-million-dollar marketing and coaching empire out of it. And he gives a ton of content away for free. If you have never seen him, you should jump over to his site and find a video or two to watch. He's entertaining and has some good concepts about marketing. But his real gold is his launch strategy. I will tell you after reading the book and watching his videos, I have an understanding of how to launch a product that I will likely (once I have a product) utilize to properly position it. But there is more in here as well about being an entrepreneur, managing through success and failure, and trying again.

The book's actual launch process will open your eyes to where others may be trying to utilize his methods, but it honestly doesn't matter. A launch is effective or not based on the content and audience, and Jeff's methods are just a way to key in on clients who will buy.

I'm on to reading my next book now (and working through some classic business books), but always looking for suggestions. What are you reading? Anything good that I should pick up?