Delhi Based Startup BigFoot Retail Solutions today announced the launch of Kartrocket, the smartest ecommerce platform for Indian SMEs and retailers, as well as, the raising of a seed round of financing from 5ideas Startup Superfuel and 500 Startups. The round has been led by 5ideas Startup Superfuel and co-invested by 500 Startups and angel Jatin Aneja.

Kartrocket (www.kartrocket.com) provides a power packed do-it-yourself ecommerce platform, keeping in mind the unique requirements of Indian ecommerce industry and Indian SMEs. With Kartrocket, Indian SMEs can launch their online sales with the best storefront designs, comprehensive domestic and international payment options covering prepaid and cash on delivery, a powerful shipping platform (ShipRocket) integrated with leading domestic and international logistic carriers as well as a single shipping dashboard that helps SMEs manage their shipping and returns simply and effectively. Stores on Kartrocket are mobile ready, helping Indian SMEs to sell across web and mobile devices. In addition to a power packed online store, Kartrocket also helps SMEs sell more & gain new customers by integrating the ability to sell and manage orders across leading marketplaces like Ebay and Amazon at the click of a button. With in built marketing features like coupons, viral marketing tools, gift certificates, Facebook selling, automatic onsite SEO and more, Kartrocket provides Indian SMEs with the smartest DIY platform to grow their online sales by solving for storefront design, payments, logistics, traffic and sales, all in a one stop solution. Kartrocket stores come at a made for India pricing starting at Rs 500 per month going up to only Rs 7000 per month for the fully loaded package.

The startup launched its public beta in January this year and has since then acquired over 100 paying customers and more than 500 trial customers in categories such as clothing, designerwear, accessories, mobiles & electronics, food items, baby products, home and garden and industrial products. Some prominent brands running their ecommerce stores on Kartrocket are DaMilano, designer Gaurav Gupta, Gyans, Karol Bagh Saree House, Valyoo Technologies, GlobaliteSport and Fotocolor Emporium. Kartrocket is co-founded by Saahil Goel, Gautam Kapoor and Vishesh Khurana.

Commented Saahil Goel, CEO and cofounder, "Being from business families, very early on in the game, we realized that the only way to offer a platform like this to an Indian SME would be to offer the entire solution set at one place and to make selling online simple. The challenge was in productizing it on a pay-as-you-go and self-service model. I believe we've been able to crack that problem by innovating very hard on technology and using the available infrastructure in terms of courier companies, payment gateways, marketplaces and product search engines to provide Indian merchants the best platform to launch and grow their online sales in India and across the world. Kartrocket, we are sure, is smartest choice for Indian SMEs compared to other domestic and international shopping cart platforms, when compared on sell and ship features, pricing and India SME ready customer service"

Kartrocket will use this seed round to lay the foundations for scaling sales, service and technology. It aims to become the platform of choice for Indian SMEs to launch and grow their online sales.

Commented Pearl Uppal and Gaurav Kachru of 5ideas Startup Superfuel. "We believe the Kartrocket product and team has the capability to revolutionize the ease with which Indian SMEs can launch world class web and mobile ready stores. Their consumer insight coupled with superior technology and product has created a platform that can uniquely serve Indian SMEs with a one-stop solution across store design, payments, shipping and traffic generation. We are delighted to partner with Saahil, Gautam, Vishesh and the Kartrocket team and look forward to Kartrocket's journey of becoming the leading ecommerce platform in India!"

Commented Pankaj Jain, Venture Partner at 500 Startups: "The ability to sell across multiple markets and countries plus being able to manage the whole process from one dashboard is critical for retailers. It allows them to cost effectively scale their sales and operations with ease. The Kartrocket team has built a platform that solves a tremendous pain point for retailers demonstrated by their early customer base. We are very happy to have Saahil, Gautam, Vishesh and the whole Kartrocket team join the 500 Startups family in India!"

Kartrocket considers itself the smartest ecommerce platform for Indian SMEs on the back of its 7 key pillars

1) Ease of Use; Made for SMEs in India

2) Beautiful Storefronts, Mobile ready

3) Domestic and International payments ready.

4) ShipRocket, Kartrocket's powerful shipping engine,

5) Selling & managing orders across across leading marketplaces and online channels.

6) Kartrocket Taskr helps Indian SMEs connect to services that help them become ecommerce ready quickly and cost effectively.

7) Kartrocket Apps: Over 100 apps to help merchants connect their store to industry leading solutions.

For more detail on the 7 Kartrocket pillars from the founders, please see http://www.kartrocket.com/mediarelations