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“When it comes to issues like gun violence, we’ve got to make sure that we’re not glorifying it because the stories you tell shape our children’s outlook and their lives,” Obama told thousands gathered on DreamWorks’ campus. “The stories we tell matter. And you tell stories more powerfully than anybody else on the Earth.”

Obama toured the DreamWorks Animation studio Tuesday that is run by one of his top political benefactors, Jeffrey Katzenberg.

Obama said the entertainment industry can have a positive influence worldwide.

“Even as we think long and hard about the messages we send, we should never waiver from the commitment to the freedom that allows us to tell those stories so well,” Obama stated.

Obama’s gun violence comments come as the nation nears the 1-year anniversary of the Sandy Hook School massacre where gunman Adam Lanza killed 26 people, including 20 children, before taking his own life.

Before his speech, Obama toured the studio and met with actors Steve Martin and Jim Parsons.