Strong computer, medicine ad gains boost pages 2.8%

AUTHOR(S)

Kerwin, Ann Marie

PUB. DATE

July 1999

SOURCE

Advertising Age;7/19/1999, Vol. 70 Issue 30, p27

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article reports on the rise in magazine advertising pages in the U.S. during the second quarter of 1999, according to figures released by Publishers Information Bureau. Total ad pages were up 2.8% to 120,068. Categories exhibiting the most growth include computers and software and medicines and proprietary remedies. Fueling the growth in computer advertising as a category was the rise of Internet and online-company advertising, up 115.5% to 2,149 pages. Those ads were spread out across many lifestyle titles. The subcategory of computer components was down 18.5% from the same period the year before. Computer software ad pages also were off, down 12.8% to 2,160.86 ad pages.