For the professional beauty, hair and day spa salon owner.

If you could only use ONE form of media for marketing your salon, what would it be? By salonhowto.com – Call Us Now On 618 9443 9327

Inner Circle member and clever marketer Robyn Curnow is reaping the rewards of a regular, personal newsletter to her clients

If you could only use ONE form of media for marketing your salon, what would it be? By salonhowto.com – Call Us Now On 618 9443 9327

If you held a gun to my head and told me I could only use ONE form of marketing for my salon or spa, I would always, always give the same answer:

newsletters!

For me, a monthly (not quarterly, not half yearly, not even bi-monthly, but monthly) newsletter, delivered in an envelope with a real stamp on it, is THE best bang for your marketing dollar you will ever get.

It not only makes you a welcome guest in people’s homes, they look forward to it, and it puts an iron fence around your clients and customers. When they think ‘haircut’ or ‘facial’ or ‘massage’ or ‘body wrap’, who are they going to think of first? You of course. The importance and value of a regular hard-copy newsletter simply cannot be overstated. Sure, back it up with a weekly email, an ad in the paper, a mailbox flier, lots of other marketing. But if you could only do ONE thing, a newsletter is so far in front at the top of the list, it’s almost out of sight.

Sadly, most salon & spa owners don’t ‘get’ this… yet there is overwhelming evidence – from our Inner Circle members particularly – that a regular monthly newsletter always brings in more business than it costs to print and mail.

And the more personal you make your newsletter – about you, your family, your ‘client of the month’, the dog, the overseas holiday you took – the better it is.

Case in point: the latest example from prolific newsletter publisher and Inner Circle member (two years) R0byn Curnow of Beauty on Ryrie in Melbourne, Victoria.

Page 1 of Robyn’s latest four-page salon client newsletter – IC members can click on the image to download the entire newsletter as a sample of how to do it

Robyn emailed me with her latest newsletter this week, and it’s an outstanding example.

In Robyn’s newsletter (the front page reproduced here) she made it personal, filled it with lots of beauty tips and tricks, some real news….and plenty of special offers to entice her clients to come into the salon and try something out. According to Robyn,

“The last time we spoke you gave me some advice on my newsletter and you said to put more of me in it, well I did, so I thought I would send it to you for a look. I have been getting a lot of calls regarding it and a lot of people saying that they know exactly how I feel.”

Robyn understands better than most that business is in the end, about relationships. And there is no better way to build and maintain a relationship with clients than regular, relevant information delivered in an easy-to-digest, familiar and conversational way. Robyn, congratulations on a great job.

Not yet a Member of the Inner Circle marketing & mentoring program? Don’t have the famous Essential Salon Owner’s Marketing Toolkit? Desperate to get into this site to get your hands on the latest salon marketing tools?Click here to discover free videos, information on the Inner Circle program, and find out how to get a Risk Free, 90-day Money Back Guaranteed ‘Test Drive’ of the entire system – “Make more money in the next 90 days than you’ve made in the past 6 months, or your money back!”