The deals will add hundreds of hours of exclusive live content to the Twitter platform, and will cover things like concerts, sports, news, and general entertainment. And with the number of live shows planned for each week, the lineup is starting to rival standard television.

Company executives announced the news at the company’s inaugural Digital Content NewFronts presentation in New York. And it seems like Twitter may have been a little too excited, because they let it slip that they’re planning to launch a 24 hour news channel with Bloomberg. On that front, Twitter CEO Jack Dorsey noted “We want to be the first place that anyone hears of anything going on that matters to them.”

The social media site touted the importance of live video, and talked about its ability to generate real time conversation with audiences in one place at one time, fostering a sense of community. Twitter streamed over 800 hours of live video from partners in the first quarter of 2017, a number that is set to rise with these new arrangements.

Artie Beaty is a freelance writer (and unabashed Chicago Cubs fan) from Charlotte, NC. He has almost 15 years experience freelancing. Email him at artiebeaty@streamingobserver.com.Disclosure: Streaming Observer is supported by readers. Articles may contain referral links. For more information, see the disclosure at the bottom of the page.