ROI in Less Than 3 Months

Innovation at Western Digital

Western Digital has long been at the forefront of game changing innovations. From the invention of the first hard drive to recent advancements in 3D NAND our journey of innovation continues to inspire those who dare to think big about the possibilities of data.

Data and Media & Entertainment: Bringing Content to Life

Data Intense Rich Content Challenges Media & Entertainment Industry

The media and entertainment (M&E) industry is undergoing a paradigm shift in data storage driven by massive volumes of digital content generated from much larger assets, and continually growing in both size and density. Petabyte-scale storage architectures and new data-intensive formats are required to address the creation, editing, manipulation and transmission of this digital data in support of initial production efforts, collaborative editing and post-production activities. In an industry where content is paramount, it’s never been more important to archive and protect digital assets.

$759B

The M&E industry will generate $759 billion in revenue by 20211

2PB+ per Film

A single film can produce over two petabytes of data that may reach one exabyte by 20242

Digital content generated from production houses and studios are reaching new levels of growth, mostly propelled by higher image resolutions and faster frame rates that are pressuring legacy storage infrastructures and associated budgets.

Bringing Data to Life and Helping to Protect it to Last Forever

As today’s media workflows increase in size and speed and with big data analysis and fast data processing added to the mix, the need to better manage the entire lifecycle of content becomes even more important. Building an efficient and effective workflow requires the use of a hybrid storage infrastructure, as well as leveraging the speed benefits of on-premises storage with the distribution capabilities of cloud.

How Sundance is Preserving its Legacy

MANAGING THE DATA THAT BRINGS CONTENT TO LIFE

Western Digital Offers a Portfolio of Products, Systems and Solutions that Exceed the Content-Rich Demands of the M&E Industry

Post Production

POST-PRODUCTION

Diverse Storage Requirements for Post-Production Workflows

Post-production workflows have a diverse set of digital storage requirements. Whether in live broadcast or feature length films, aspects of the workflow that need faster data rates and memory-like performance are driving an increased demand for flash-based solutions. No matter the size of the file or number of creative collaborators, storage can’t get in the way of the creative process.

Other areas of the post-production workflow, such as asset management, archiving, and distribution have a different set of storage requirements. Deploying a modern cloud-enabled storage infrastructure can transform the creative process by boosting productivity while lowering overall cost.

Whether live-broadcast or feature-length movie, Western Digital provides numerous solutions that alleviate potential roadblocks in post-production workflow. From reducing latency for distributed collaboration to delivering the benefits of cloud with the security and flexibility of an on-premises or a geo-distributed hybrid cloud, we are committed to working with content creators and brands to ensure media is delivered when and how it is needed.

Media & Entertainment — Post-Production

For more information regarding Post-Production, please send a message using the link below.

Accommodate Massive Data Growth

As resolution and file sizes grow to support HD, 4K, and beyond, and more content is captured and created, efficiently storing and managing the massive data growth, while maintaining the requisite user performance, is imperative. To accommodate this data explosion, simplify production workflows, and ensure data management transparency, content curators and production studios are turning to native real-time data tiering.

Enhanced Content Distribution

The pace of disruption in the media industry is accelerating, and content creation is as dispersed as consumers are diverse. Exponential growth in IP-delivered content is reshaping distribution models, consumer viewing habits, and advertising.

To be competitive in this new model, providers must understand behaviors and quickly adapt, map, and deliver content to the target audience on any screen. They need to analyze consumer behavior data to effectively deliver the appropriate high-quality video experience, while minimizing operational costs associated with video processing, storage, and CDN delivery.

Whether it’s about understanding behaviors, speeding up delivery of high-quality content, providing a unique experience to millions of patrons globally, or ensuring your content lives forever, Western Digital offers a range of solutions that harness the power of data.

Broadcast Interactive Media Steps into the Modern Era

Workflows migrated to consolidated virtual environment on top of IntelliFlash Hybrid Flash arrays.

Instant Access to All Your Media Files

Producers are doing more to engage audiences long after the production release. To do so, their content must be online and quickly accessible. Tape and traditional file-based systems are either too slow, too expensive or are difficult to scale and access. A transformative solution provides affordable, scalable online access to all indispensable media asset that is easy for creative artist to access.

By keeping all media assets on-line, creative and marketing teams have instant and easy access to content when they need it.

ActiveScale changes the economics of long-term storage of media assets by delivering the benefits of cloud at the cost of tape. Gone are the delays and frustrations that are typical when managing large tape environments.

Media & Entertainment — Archive

For more information regarding Archive, please send a message using the link below.

The Rise of Personalized Entertainment

The whole family used to crowd around the TV at night to watch their favorite shows on one of only a handful of channels they could receive, interspersed with commercials for everything from bubble gum to dish soap. Today, that family is watching content from one of hundreds of providers, on their own individual screens, at their own leisure, and seeing ads targeted to their personal interests.

Data centers have evolved to cope with these new viewing habits. Instead of a one-to-many broadcast architecture, they are now designed for a one-to-one streaming configuration. Content distribution networks now employ streaming analytics to provide real-time insights to content providers and personalized content to individual users.

55%

Of US households in 2017

subscribe to monthly video streaming services, a growth of 450% within the prior decade3

Streaming personalized entertainment requires both big and fast data. Our high-capacity and low-power helium hard drives provide the storage for all this streaming material, while our SATA SSDs cache them for fast delivery. In the back end, our NVMe SSDs power the analytics behind the distribution and advertisement.

Media & Entertainment — Video Streaming

For more information regarding Video Streaming, please send a message using the link below.

Enhanced xDVR — Pause-Live-TV, Lite DVR, and Local VoD Library

According to Park and Associates, Cloud DVR will grow from the 18 million subscribing households reported in 2016, to almost triple that number in 2020, with 42 million4

Live TV streaming in cloud-based infrastructure posts challenges to multichannel video programming distributors (MVPDs) in offering features, such as Pause-Live-TV (PLTV), that the viewers still love in traditional DVRs. When everybody is pausing and rewinding the video at the same time during a sporting event, a network surge is created, causing congestion from streaming broadcast/multicast videos to delivering unicast video streams to each of the subscribers.

Caching at the set-top boxes (STBs), using embedded or removable NAND flash, enables buffering the video to support PLTV locally without going all the way back to the cloud. Removable flash can also be used for local VoD library and lite DVR application for TV or satellite services with lack of broadband return path capability.

Whether the challenge is embedded or removable, high-endurance or data-retention, Western Digital has engineered and created a complete portfolio of products that provide the best solution for all connected home application needs.

Media & Entertainment — enhanced dvr

For more information regarding Enhanced DVR, please send a message using the link below.

THE M&E INDUSTRY AGREES

EPFL (École Polytechnic Fédérale de Lausanne) is responsible for preserving 50 years of music performed at the Montreux Jazz Festival in Switzerland, and making the archives widely available for research and public use. No easy task especially when content was recorded and stored in different formats, devices and locations, over the years.

Featured articles from our blog

{{feed.title}}

This webpage may contain forward-looking statements, including, but not limited to, statements regarding our product and technology portfolio, the capacities, capabilities and applications of, and market for, our products, our strategies and growth opportunities, and market trends. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the forward-looking statements. The risks and uncertainties are discussed more fully in Western Digital Corporation's filings with the Securities and Exchange Commission, including our most recently filed periodic report, to which your attention is directed. Readers are cautioned not to place undue reliance on these forward-looking statements and we undertake no obligation to update these forward-looking statements to reflect subsequent events or circumstances, except as required by law.

I authorize Western Digital and its selected partners to use my personal data in order to get updated information on Western Digital products, services, promotions, news, surveys and events from the marketing and sales organizations.