These quick video walkthroughs do a nice job providing a break down of the marquee new features of iPhone X, including Animoji, advanced augmented reality capabilities, the new Face ID facial recognition system, enhanced camera abilities and so forth.

Notably, these are just early impression videos rather than full-blown reviews (which we expect to drop around Thursday when Apple should lift the iPhone X review embargo).

The device is scheduled to land on store shelves on Friday, November 3.