Gaming Apps take centre stage at Apps World

2-3 October, Earls Court 2 - London

Research has proven that users who download games are more likely to pay for content than any other app category. The viral nature of most popular games makes them a highly effective marketing tool, allowing developers to monetise their fan-base and, via ad networks, triple the value of an app over the course of its life.

Mobile gaming apps are to take centre stage at this year's Apps World event, Earls Court 2, London. The event will dedicate a full day to mobile gaming apps, covering the latest trends in the gaming marketplace, considering the different platforms, how to monetise your app and much more.