Office Talk with Annette Stepanian

Eavesdrop on these candid conversations with game-changing entrepreneurs and host, Annette Stepanian, as they share insights on how they’re designing a business and life on their terms. Also, Annette answers FAQs about law and your business in her Legal Quickie episodes.

There’s an old story about the iconic artist Pablo Picasso that goes something like this…

Picasso was sitting in a Paris café when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin — but not before asking for a rather significant amount of money.

The admirer was shocked: “How can you ask for so much? It took you a minute to draw this!” “No”, Picasso replied, “It took me 40 years”

This struck such a chord with me because I meet a lot of entrepreneurs (me included) who have trouble valuing their work and time. How about you? Do you experience this in your business?

Do you wonder if you’re asking for too much—or not enough—when it comes to pricing?

Do you have a financial plan for your business, or are you getting caught up in the day-to-day of serving your clients or customers, to find out that all that effort is paying you peanuts?

In this episode, Kristin Kaplan explains why pricing and planning are two of the most important factors in running a profitable business.

With pricing, it can be a bit tricky to quantify the value of your time, and it’s so common for entrepreneurs to wonder if they’re overcharging or undercharging. Kristin shares some tips to take the guesswork out of it and make sure you’re getting the full value of the work you provide. She also gives some stellar advice on how to increase your profits through business planning. So basically, listening to this episode will help you make you money! {wink}

These are the common complaints I hear from folks about working with a lawyer. And let’s not forget all the bad lawyer jokes too….

Well, I’m spilling the beans. In this episode, I’m sharing what you need to know before you hire a lawyer - things like fee structures, costs, questions you need to ask - as well as breaking down the law into the five topic areas you need to be thinking about as you start and grow your business.

This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.

If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.

We all know email lists are important—but once you have one in the works, what do you actually do with it? How can you leverage the subscribers you have through opt-ins or lead magnets and convert them into actual business?

Enter Lauren Pawell, founder of Bixa Media. In this Office Talk episode, Lauren discusses how email marketing can quickly become your highest-netting channel, even more so than social media. Lauren shares some simple tips you can apply at any point in your business to boost your list and translate those leads into clients.

Of course they do! I haven’t met anyone for whom that’snotthe case. Even Nikki Luby, who works in commercial insurance at Excelsure, admits that insurance isn’t the most interesting of subjects. It’s more a necessary evil. In this legal quickie episode, Nikki breaks down the basics of insurance and what you really need to help you cover your booty—without putting you to sleep with all the insurance jargon!

WHAT YOU'LL LEARN IN THIS EPISODE

The two main insurances that every business needs

What kind of insurance you need if you work from home

How to save money on insurance policies

What to look for in choosing an insurance provider

How to determine the insurance limit you need to protect yourself

Catch the full show note at www.annettestepanian.com/podcast/23

Disclaimer:

This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.

If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.