The Finnish company CHARACTER is on a mission to salvage dismantled logos and signs with the recycling aspect is an integral part of the business. Companies move, update their logos and cease to exist, their fascia signs are taken down and demolished. CHARACTER takes the dismantled signs and gives them a new life.

Aleksi Hautamäki, one of the founders of the CHARACTER, is a designer of commercial environments, he got the idea about recycling while designing a new sign that had to replace the old one and it resulted in a deal with sign producers to collect the dismantled pieces, fix individual letters and sell them as decorative lighting for inside or outside space.