In its first month of being rated by Nielsen, MLB Network is averaging less than 100,000 viewers in prime time, making its viewership more comparable to channels like Logo and Military Channel than to ESPN or Versus.

When the network launched 16 months ago to about 50 million subscribers, it became the most successful channel launch in cable history. Plus, the quality of its programming has been widely praised, as it took home four statues from last month’s Sports Emmy Awards, a record haul for a first-year network.

But viewership has been slow to follow suit.

Dude, when you're getting compared to the Military Channel, you know you're in trouble.