Founded in 2009 by Elisa Goodkind, a veteran fashion stylist, and her daughter, Lily Mandelbaum, a former film student, StyleLikeU is a media platform that empowers self-expression and self-acceptance.

Through intimate docu-style videos, we feature diverse stories of those who are unapologetically themselves. The comfort and beauty that each of our subject exudes in their skin inspires viewers to discover that same sense of comfort and beauty within their own, thus freeing people from marketing's negative effects on the human experience.

After producing thousands of raw, honest docu-style videos, we have harnessed a new wave of fashion where style is not about celebrity status, trends or airbrushed photographs. Style is self-acceptance and at the core of every person’s identity.

With a viral video series, a book, TV show and a Kickstarter-funded documentary in the works, the time to change the conversation on beauty and style is now!

About Us - Your Style Is Your Story
What is StyleLikeU?
Founded in 2009 by a mother, Elisa, and her daughter, Lily, StyleLikeU is a multimedia platform that honors individuals with authentic personal style. Disheartened by the increasingly soulless fashion world of unattainable imagery and big brand homogeneity, Elisa and Lily decided to combat fashion’s top-down ideology that you need to be “on trend” in order to be “in fashion” and that you need to change yourself physically in order to be beautiful. Elisa and Lily are reconstructing fashion by binding it to supreme and genuine individuals who, as a collective, embody a culture where people are honored for their differences and connected through personal, universal truths. With each post, Elisa and Lily want to be aspirational and inclusive, proving that fashion isn’t a product of money or indiscriminate consumption, but rather a symbol of consciousness and confidence. Elisa and Lily want to change people’s perception of fashion by showing the world that true fashion can’t be reduced to a trend, price tag, or air-brushed photograph. True fashion is the foundation for one’s identity.
A style website started by a mother and daughter? That’s adorable! Tell me more about them!
During the 80s and 90s, Elisa was a Fashion Stylist and Editor for numerous top fashion magazines, including Vanity Fair, Interview, In Style, Glamour, and Self. After taking a break from her passion for the art of fashion to raise her children and to teach yoga, Elisa returned to the industry. She discovered that the nucleus of accepting and extraordinary people had been flattened by corporations, favoritism, and a formulaic belief system that revolved around big-brand profit.
Lily, having grown up as a curvy girl surrounded by her mom’s eclectic and free-spirited friends, was more intrigued by them than by the photoshopped fashion magazine spreads featuring hipless models whose trendy clothes left her feeling ill-at-ease about her more voluptuous physique.
After seeing each other struggle within the confines of the current fashion landscape, one day, Elisa and Lily, both sharing a passion for those who expressed themselves consciously through clothing, decided to pick up their home-video camera and begin documenting the individuals who genuinely inspired them. Since then, it has been an overwhelmingly inspiring four years, as the duo has interviewed over 800 empowering individuals, each of whom prove that style cannot be bought. The relationships and connections that Lily and Elisa have formed with their muses has given them incalculable highs and has transformed their lives.
How is StyleLikeU organized?
We post videos throughout the week. These videos include Closets, Music X Style, Mashups, Round Tables, Second Skins, Uniforms, and more.
Besides videos, Elisa and Lily post other style-related articles about the StyleLikeU community, themselves, and more.
Sometimes we collaborate on content with other brands and publications and we will post those videos as well.
Every so often, we’ll dedicate a couple weeks or a month to a relevant theme in order to confront cultural issues (like Body Image, Sexuality, and Community) through the lens of style.
You can navigate the site chronologically (the most recent posts are in the top slideshow on the homepage, with other recent articles underneath), or you can navigate through the different features and themes (all indicated in the navigation bar on the top of the site). You can also browse by tags and authors!
Want to join the StyleLikeU community?
We are a collective of passionate individuals who inspire one another. We believe that every one of our followers is an integral part of our community.
To receive exclusive behind-the-scenes updates from Elisa & Lily, be the first to see our new posts, hear about opportunities to be featured on the site, get involved in events and campaigns, and just to generally stay in touch, please sign up for our newsletter and follow us on Facebook, Twitter, Instagram, Tumblr, etc. You get the point.
Do you want to be featured or do you know someone who we should feature?
Email ramona@stylelikeu.com with photos, contact info, and anything else that tells us about who you are (your style, work, lifestyle, passions, etc).
Do you want to work with us?
SLUCreative is a division of StyleLikeU that offers an array of opportunities for brands, publications, designers, sponsors, and advertisers. Through the production of video and photos campaigns, casting, events, and more, there are numerous ways to collaborate with StyleLikeU and our inimitable community of tastemakers, which extends far beyond those that you see featured on StyleLikeU.com. For further information about SLUCreative and our marketing opportunities, email lily@stylelikeu.com
Click for the 2013 SLUcreative Overview and StyleLikeU’s Media Kit (PDF)
All business related inquiries should be directed to lily@stylelikeu.com
StyleLikeU Manifesto:
-Be aware of how marketing affects you.
-Don’t wish to be someone else.
-You are your best editor.
-Beauty is confidence.
-Your imperfections make you you.
-Vulnerability is strength.
-Trendiness is not style.
-Dress for yourself.
-Question your assumptions
-Don’t limit yourself to boxes and labels.
-Life is not a dress rehearsal
-Style cannot be bought
-Indifference is not cool
-Style is political.

Review of Advertising on
StyleLikeU,
they have a Rate Card Cost and Pricing Models of
CPM
with ad inventory in countries such as United States, United Kingdom, Sweden, Poland.
Great at targeting and inventory is accessible in programmatic ad exchanges.
Will use them again whenever I am looking for a Managed Service and Self-Service solution of
Web Publisher.

Review of Advertising on
StyleLikeU,
they have a Rate Card Cost and Pricing Models of
CPM
with ad inventory in countries such as United States, United Kingdom, Sweden, Poland.
Great at targeting and inventory is accessible in programmatic ad exchanges.
Will use them again whenever I am looking for a Managed Service and Self-Service solution of
Web Publisher.

Review of Advertising on
StyleLikeU,
they have a Rate Card Cost and Pricing Models of
CPM
with ad inventory in countries such as United States, United Kingdom, Sweden, Poland.
Great at targeting and inventory is accessible in programmatic ad exchanges.
Will use them again whenever I am looking for a Managed Service and Self-Service solution of
Web Publisher.