4/30/2014
Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, announced that it is partnering with Martin P. Smith of BuyingBehaviorMETRICS to offer Lean Six Sigma Orange Belt Certification for Exhibitors, a step-by-step program designed to maximize ROI, reduce waste, identify critical failures, and improve overall trade show marketing performance.

The course will be held July 22-24 in Chicago, and includes a field trip that will explore a variety of live example purchase experience sites. Tailored to the needs of exhibitors and retailers, this program will utilize examples and case studies from events, shows, stores, restaurants, sporting event venues and other retail environments. Participation is limited to the first 25 registrants.

"As an event marketer, I learned to react in survival mode," said Scott Williams, vice president of client relations, MC2 Events Exhibits Environments and a Six Sigma Orange Belt. "I would quickly select which 'triage' solution would get us through the day or show. After Six Sigma training, I've learned to pause, ask the right questions, and determine a solution that is long-term, measurable, and sustainable."

Smith, award-winning speaker, Lean Six Sigma Master Black Belt Sensei, and founder of BuyingBehaviorMETRICS, has helped dozens of trade shows and hundreds of exhibitors realize millions of dollars in increased revenues and reduced costs. He is the leading expert on the trade show purchase experience and buying behavior. His is the author of The New Exhibitor and The New Lean Six Sigma Orange Belt for Exhibitors.

"The continuous improvement methodology that Lean Six Sigma training provides is changing marketing beyond anything I've seen in my lifetime," commented Martin Smith, president and chief behavioral engineer, BuyingBehaviorMETRICS, who will be training the Lean Six Sigma Orange Belt participants.
"Prior to Orange belt, event marketing initiatives were more art than science. There are no standards in terms of measurement and root-cause analysis. Consequently, results are inconsistent. Lean Six Sigma provides event marketers with a science-based skill set. It's a science of continuous measurable improvement that immediately makes a difference in how event marketers optimize their work and maximize their ROI."

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's Learning Events include: EXHIBITOR2014, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated certification program for trade show and event marketers. Find out more at www.ExhibitorOnline.com.