That post’s accompanying image — a cupcake with a decorative, cherub-like unicorn perched on top — was watermarked with the Magical Dessert Bar logo. But here’s the thing about that post: Despite the caption’s proclamation, it turns out the image was not real — well, not a real creation from Magical Dessert Bar, anyway.

That hasn’t yet been the case with Dallas’ unicorn-based dessert concept, which promotes itself as the “first unicorn dessert bar in the U.S.” and which has opened to so much fanfare that the company is already opening a second outpost for its treats down in Houston. Despite a large number of comments under the shop’s more egregiously fake Instagram posts that blast the company for not selling items that look anything like the photos in question, the stolen images remain shared on the shop’s social channels.

Yes, that’s the other thing about this place: During a recent visit to the shop, racks of elsewhere-purchased treats could be seen in the open-air prep area behind the service counter, sitting in the boxes they came in and awaiting eventual decoration so that they could match the shop’s theme.

For anyone older than than this shop’s preteen-and-younger target audience (read: the parents who drag their kids there), sights like these immediately kill any sense of purported magical ambiance at the shop — or, well, whatever sense of that can possibly remain after one is asked to shell out $16 (including tax) for a basic-ass (and, it’s worth noting, booze-less) milkshake.

Add that disappointment to the spot’s obviously unethical social media postings, and it becomes abundantly clear: Magical Dessert Bar’s appeal is more illusion than anything else. And the trick to its success is, well, just that — a trick.

Sorry to be the bearer of bad news here, but unicorns — in Deep Ellum or elsewhere — just aren’t real.

Foodbitch will tell you what to eat and you’ll like it. You can find her ranting about the Dallas restaurant scene right here on Central Track, over on Instagram (@askfoodbitch), Twitter (@foodbitch), Facebook (@oodfayitchbay) or her blog.