Books

Why People Join, Leave, and Stay With Health/Fitness Clubs: The Ultimate Handbook of Member Retention offers an in-depth overview of the factors that affect a health/fitness club's level of membership growth and retention. The book is a must-have resource for any health/fitness professional who wants to better understand the attitudes, beliefs, and behaviors concerning club membership.

The Complete Book of Handouts for Health & Fitness Professionals provides a compilation of basic handouts that health/ fitness professionals can use. The book also includes a license agreement that allows the handouts to be copied.

The Business of Fitness: Understanding the Financial Side of Owning a Business examines five core factors that are crucial to either beginning a new business in the fitness industry or trying to enhance an existing one. In an easy-to-understand and apply manner, the book addresses a wide array of financially-related topics that every potential owner of a health/fitness club needs to understand.

In today’s world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals. Written by internationally-respected programming consultant Sandy Coffman, this book will teach you exactly what programming is and how to make it work for you.

Over 1 million copies sold! With new exercises, additional stretches, and more of Frédéric Delavier’s signature illustrations, you’ll gain a whole new understanding of how muscles perform during strength exercises. This one-of-a-kind best-seller combines the visual detail of top anatomy texts with the best of strength training advice.

This 200-page, twelve chapter book helps personal trainers increase their sales by teaching them the 5 steps to selling PT: prospecting, how to establish rapport, qualifying, product presentation and how to ask for the sale.

NSCA’s Guide to Sport and Exercise Nutrition provides valuable information and guidelines that address the nutrition needs for the broad range of clientele serviced by strength and conditioning professionals, personal trainers, and sport dietitians. Whether you work with fitness enthusiasts or competitive athletes, this resource will lead you through the key concepts of sport and exercise nutrition so that you can assess an individual’s nutrition status and—if it falls within your scope of practice—develop customized nutrition plans. Developed by the National Strength and Conditioning Association (NSCA) and subjected to an intensive peer-review process, this authoritative resource offers the latest research and literature review from respected scientists and practitioners with expertise in nutrition, exercise, and sport performance.

Delavier’s Stretching Anatomy is your guide for increasing flexibility, improving range of motion, toning muscles, and relieving pain and discomfort. The very best stretches for shoulders, chest, arms, torso, back, hips, and legs are all here, and all in the stunning detail that only Frédéric Delavier can provide.