Ross Farnsworth, the executive director of the Knolls of Oxford told the American City Business Journal the robotic pets provide companionship to the lonely seniors in the residence.

“As soon as our residents pet them and interact with them, you can immediately tell that they’re overcome with joy and have a sense of comfort,” he said. “The companionship that they provide to our residents is truly therapeutic.”

Hasbro's Joy For All Companion pets operate in the same manner as a real cat and shares many of their adorable traits. The newspaper claims the fuzzy feline will nuzzle its head into a person's hand if the animal’s left cheek is stroked, it will purr if someone pets it's back or head, and if petted repeatedly, it will roll on its back to receive a belly rub.