Unique Board is an immersive online platform allowing artists who normally work in a two-dimensional space to produce and sell their work in a three-dimensional context. We were approached to handle the full re-branding, creative direction of the website, as well as packaging and digital design for events and promotions. Based on a contemporary interpretation of a traditional art frame, we created the "U-Frame", a flexible, ownable device that adapts to UB's ever changing artistic content.