March 28, 2012

Drug Dealing Model Comes to Wireless Data

Some in marketing call it the razor blade strategy, where you give away the razor and make the customers buy the blades. On a more urban level, the idea is cruder, but every bit as effective. It's called the drug dealer strategy where the first hit is free, then you get hooked on drugs. It's not a tough model to put out in public, and based on the moves that Clearwire is making with FreedomPop and NetZero, we have what is going to be the makings of the Crips and Bloods about to hit wireless data.