New Brand Launch: Swedish Lighting Maker Oblure

As a hybrid of the words ‘Object’ and ‘Allure’, Oblure perfectly embodies the initial delight felt in discovering an object that is completely new and unique. Founder Erik Möller recalls falling in love with objects as a child, and carries this youthful sense of wonder through to production today.

The ability to capture this sentiment of absolute awe is what makes Oblure such a strong and memorable brand. With each design holding an element of surprise, Oblure has developed an impressive range of innovative objects that push the boundaries of lighting as we know it.

For those that recall playing with marbles as children, the Balance table lamps will surely appeal. Constructed as two narrow shelves supporting several orbs seemingly in motion, these gravity-defying structures certainly live up to their name.

Holding the nostalgia of rolling catseyes down ramps of the steepest gradients, the Balance lamps embody a great sense of fun in its thoughtful design. With bases crafted from solid marble and brass, the Balance lamps incorporate premium materials to help anchor these delicate designs.

Oblure is exclusive to Good Form in New Zealand. A selection of Oblure lighting designs will be showcased in-store, and will also be accessible online.

Oblure is a brand that fits perfectly with the direction we have set for Good Form, to embrace and offer access to memorable and consistently innovative designs that get better with age.