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Mobility
Consumers will be front and center at CRT conference . . 1
Numotion seeks to speed up turnaround times . . . . . . . . 15
Rehab Medical promotes Jarrad Rankin . . . . . . . . . . . . . 15
Steve Gleason inspires Numotion employees . . . . . . . . . 16
■ The upcoming CRT
conference will focus
on issues related to
accessories and a separate
benefit for complex rehab.
See story below.
Briefs
NSM gets moving
NASHVILLE, Tenn. – National Seating & Mobility
has unveiled a new brand identity designed
to reflect the national provider's legacy,
mission and future. The identity includes a
new logo, tagline, mission and vision state-
ments, core values and a suite of marketing
materials. "NSM has been on a trajectory of
growth and evolution over the last several
years and it is important to ensure that our
branding genuinely reflects who we are and
where we are going as a company," said Bill
Mixon, NSM CEO. "This branding initiative
is a powerful way for us to convey to the
marketplace our brand story and tap into the
passion that drives us to serve our clients
with excellence." The process included third-
party research involving almost 2,000 referral
sources, clients, payers, employees and oth-
er stakeholders. The new logo represents a
wheelchair in motion, with the lowercase "n"
representing the national scope of the NSM's
work. The bottom half of the logo reflects a
person with uplifted arms meant to reinforce
the company's client-centered commitment.
The new tagline, "Let's Get Moving," cap-
tures NSM's mission to serve clients by pro-
viding independence and self-reliance. The
name for NSM's new core values, HEARTS,
stands for honor, excellence, accountability,
respect, teamwork and service.
More notes from NSM:
Contracts with payer,
extends partnership
NASHVILLE, Tenn. – National Seating & Mobility
is now in-network with Geisinger Health Plan
in Pennsylvania, the provider announced Jan.
23. "Our experienced assistive technology
professionals and branch teams in Pennsyl-
vania look forward to bringing customized re-
hab solutions to plan members with mobility
challenges," said Bill Mixon, NSM CEO, in a
press release. NSM currently has branches in
Harrisburg, Reading and Allentown, Pa. Geis-
inger serves 557,000 members in the state…
NSM has extended its partnership with
WHILL Inc. Per the partmership, NSM will
serve as the national complex rehab distribu-
tor of the new Model Ci power mobility de-
vice. WHILL's Model Ci has two motors, front
omni-wheels, easy-to-use controllers and the
ability to disassemble into three parts. NSM
and WHILL previously announced an exclu-
sive nationwide complex rehab agreement
for the Model M power wheelchair.
NRRTS to present awards
LUBBOCK, Texas – NRRTS will present four
awards at the upcoming National CRT
Leadership & Advocacy Conference, April
25-26 in Washington, D.C. NCART ac-
cepted accepted nominations up until
Feb. 28 for the Leadership Award, Distin-
guished Service Award, Consumer Advo-
cate Award and Simon Margolis Award.
"The NRRTS board of directors wish to
recognize certain individuals and groups
who have contributed to the advancement
of CRT through leadership, advocacy or
distinguished service," NRRTS stated.
www.h M e N ew S . C o M / M a RC h 2018 / h M e N ew S 15
Stakeholders line up strategy
Numotion tightens timeline
Beautification
As part of Numotion's annual meeting in Houston in
January, 650 company volunteers put in more than 3,000
man hours in three hours to beautify Hilliard Elementary
School on the city's East Side. In the wake of Hurricane
Harvey, the school is being completely remodeled, while
its 600 students are being bused to an alternative loca-
tion. Volunteers planted trees, created a community
garden, built picnic tables and painted playground art.
"This is always the highlight of the year for me," said
CEO Mike Swinford, "to see our team roll up their sleeves
and serve."
Rehab
Medical
thrives as
regional
'This is the year we're going to change the game, in terms of turnaround'
By Liz Beau L ieu, e ditor
WASHINGTON – NCART and NRRTS
have three, ideally two, legislative
asks for their National CRT Lead-
ership & Advocacy Conference,
April 25-26.
Fi N i S h T he job
The first, and there's a possibil-
ity that this will be taken care of
before the event takes place: stop
competitive bidding-related pric-
ing for accessories for complex
manual wheelchairs. Stakehold-
ers plan to use the Capitol Hill
visits on April 26 to push H.R.
3730, which had 84 co-sponsors
at press time, possibly as part of
larger legislation.
"We've gotten almost 30 more
co-sponsors in 30 days and
we've gotten some encouraging
comments about that," said Don
Clayback, executive director of
NCART, in mid-January. "Con-
gress has bills to pass, so there
are opportunities."
b a C k S ea T N o M o R e?
If the more immediate accessory
issue is taken care of before the
event, efforts to create a sepa-
rate benefit for complex rehab,
a long-standing goal, will take
center stage. Stakeholders plan to
use the visits to increase support
for H.R. 750, which had 98 co-
sponsors at press time. Clayback
also says a companion bill in the
Senate should be introduced in
time for the event.
"The separate benefit had to
take a back seat, but now that we
have the majority of the accessory
By Liz Beau L ieu, e ditor
HOUSTON – A big goal that came
out of Numotion's annual
employee meeting in January:
"drastically reduce the cycle
time to process orders and pro-
vide chairs," says CEO Mike
Swinford.
"This is the year we're going
to change the game, in terms
of turnaround times," he said.
"That's not to say every order
is going to happen in record
speed, but I think, on average,
we can move the needle."
The meeting, which had the
theme "lead," drew more than
400 ATPs to Houston, 70 of
them added to the company
By Liz Beau L ieu, e ditor
T
HE E x PO at Numotion's
annual meeting included
manufacturers of medi-
cal supplies for the first time.
The presence of Cure Medical
and Hollister is a reflection of
Numotion's growing business.
"Our medical supplies busi-
ness is exploding," said Mike
Swinford, CEO of Numotion.
Numotion has been grow-
ing its medical supplies busi-
ness for several years and
has built a team of account
managers specifically for that
product category nationwide.
The Brentwood, Tenn.-based
company runs the business as a
separate unit in Houston.
R e f e r r a l s o u rc e s a n d
By Liz Beau L ieu, e ditor
INDIANAPOLIS – Jarrad Rankin has
done such a good job building up
Rehab Medical's book of complex
rehab business that he was given
a larger managerial role at the
company in January.
Rankin, formerly director of
rehab, has been promoted to
director of operations, a posi-
tion where he'll oversee service,
purchasing and insurance review
company-wide.
"We were a standard DME
company that added complex
rehab in 2011 and now it's pretty
much 75% of our business," said
Rankin, who started working at
Rehab Medical in 2005 as a sales
assistant and worked his way up.
Rehab Medical does business
in more than a dozen metro mar-
kets in Indiana, Ohio, Kentucky,
Michigan, Missouri and Georgia.
In a highly competitive com-
plex rehab market dominated by
two national players, Rankin is
tight lipped about the secrets to
Rehab Medical's success.
"We've survived with some
really great leadership," he said
of the company's president and
CEO. "They've done a great job
adapting to the changing envi-
ronment and changing reim-
bursement, and changing our
model. One of the biggest things
that has helped us thrive is our
model and how it's different."
When asked how, Rankin said,
"It's unique."
One clue: In 2017, Rehab
Medical acquired Crow Creek
national crt conference
roster just last year.
The timeframe for turning
around orders has a "huge range,"
Swinford says—anywhere from
two weeks for a simpler order up
to four months
for a more
complex order
that involves,
among other
things, mul-
tiple payers.
So it won't be
easy.
"It's going to
take hard work and collaboration
with a lot of partners, including
external parties, like referrals and
payers," he said, "and clients, in
many cases, who will need to
advocate for themselves."
Swinford says his team
cringes when he talks about
turnaround times in minutes
and hours—versus days and
weeks—but their efforts will
get a nice boost this year from
a new, "more contemporary"
operating system.
"It's the backbone of our
business," he said. "It's how we
manage everything from the
ordering process to claims man-
agement with payers. It's what
the ATPs use when they start
a new evaluation. We've gone
through major investments to
bring together 49 different com-
panies into one company and
one culture."
hme
Supplies
business
'explodes'
Mike Swinford
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