By Saurav BoraGuwahati, Apr 29 : Mobile handset manufacturer Motorola plans to ride on the growing smartphone market and a tech-savvy population in the Northeast to boost sales of its customised variants in the region.

"The Northeast is a priority region for us. Looking at the demographics here, with a growing population in tune with the latest technology, we plan to expand our footprint here. Service/care centres will be put in place wherever necessary and our marketing will be focused on the region. We also look to engage with our clients through the social media," Marcus Frost, senior marketing director, EMEA (Europe Middle East Africa) & India, told The Telegraph here today.

Motorola, which was acquired by Chinese technology giant Lenovo from Google last year, sells its devices in India through e-commerce firm Flipkart.

"We have assessed the situation and preferred the e-commerce platform over brick and mortar. But we also know the importance of touch-and-feel and plan to set up at least nine brand experience centres in the country and Guwahati is in our scheme of things," Frost said. Motorola, as of today, has over 150 service centres in the country. "We will also be launching motor care vans to take our service to the client's doorstep," he said.

The company today announced the launch of the 3G and 4G versions of the new Moto E range of smartphones. "The new Moto E with 4G network will provide amazing speed with increased bandwidth. Packed with an array of customisation options, the variants are value for money (the 3G version priced at Rs 6,999 and the 4G at Rs 7,999) and suitable for those who choose to migrate from feature to smartphones or opt for an additional phone," Frost said.

The handset manufacturer had last year sold three million units in the country with its Moto E and Moto G variants making up almost 80-85 per cent of the sales.