PZ Cussons, Man City FC seal deal

PZ Cussons Nigeria Plc has sealed a three-year partnership deal with Manchester City Football Club.

The deal, which was announced during its public unveiling at Wheatbaker Hotel, Ikoyi, Lagos, will see the club embedded in the Nigerian market and deliver increased fan base experience across Africa.

PZ said it expects to drive the partnership deal through three of its leading brands – Premier, Olympic and Robb.

Accordingly, PZ Cussons’ customers will by this partnership be given the opportunity to win a number of exclusive VIP match day experiences at the Etihad Stadium and opportunities to meet the players and watch private training sessions.

Its Group Category & Brand Director, Mr. Tim Perman, noted that the company’s commitment to Africa goes beyond the provision of quality products but also has a focus at bringing real consumer value through relevant content and services by igniting exceptional experiences to consumers.

“As a critical part of this strategy, we are pleased to be working closely with Manchester City Football Club in Nigeria to deliver on our consumer promise. There is a great fit between our brands in terms of heritage, values and a desire to win. We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love,” he said.

He also said the region’s growing Manchester City football club’s fan base will be propositioned with a number of experiences and prizes to get them closer to the club. VIP tickets and meet-and-greets will be made available to competition entrants in the coming months.

Confirming the partnership, the Commercial Director, Manchester City Football Marketing, Omar Berrada, who brokers Manchester City’s commercial partnerships, said: “We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow. We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”

The partnership with Manchester City FC will see PZ Cussons associate its brands with Nigeria’s most-loved sport and the most popular sports competition in the country.