Care2BlogLearn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.2016-12-03T19:40:24Z2016-12-03T19:40:24Zen-us6 Fundraising Trends About Millennials You Need To Know2016-12-01T18:43:10Z2016-12-01T18:43:10Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/millenialdonors2016" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/RAD%20CAMPAIGN-%20Millennials%20Volunteer%20Diverse.jpg?t=1480617593300" alt="RAD CAMPAIGN- Millennials Volunteer Diverse.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Millennials often think of themselves as the socially conscious generation. As your organization continues to look for funding opportunities, consider millennials as a viable target market, since they are your future donor base.</p>
<p>Achieve, in partnership with the Case Foundation, released valuable <a href="http://www.themillennialimpact.com/retrospective/">insight</a>&nbsp;into how millennials interact with the causes that matter to them. The report comes from five years of responses by more than 75,000 millennials and provides six main insights into the millennial generation’s relationship with charitable giving.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fmillenialdonors2016&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/millenialdonors2016" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/RAD%20CAMPAIGN-%20Millennials%20Volunteer%20Diverse.jpg?t=1480617593300" alt="RAD CAMPAIGN- Millennials Volunteer Diverse.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Millennials often think of themselves as the socially conscious generation. As your organization continues to look for funding opportunities, consider millennials as a viable target market, since they are your future donor base.</p>
<p>Achieve, in partnership with the Case Foundation, released valuable <a href="http://www.themillennialimpact.com/retrospective/">insight</a>&nbsp;into how millennials interact with the causes that matter to them. The report comes from five years of responses by more than 75,000 millennials and provides six main insights into the millennial generation’s relationship with charitable giving.</p>2016-12-01T18:43:10ZAllyson Kapin6 Tips For Getting The Most Out Of Your Year-End Fundraising2016-11-23T22:57:52Z2016-11-23T22:57:52Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/yearend2016" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/GT2016.png?t=1480617593300" alt="GT2016.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Online donations in December increased from 17.8% in 2014 to 19.8% in 2015, according to Blackbaud. The trend is clear:&nbsp;<span style="font-weight: 400;">People tend to donate to organizations more around the holidays than any other time of the year. This is why year-end fundraising is so important to livelihood of nonprofits. </span></p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fyearend2016&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/yearend2016" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/GT2016.png?t=1480617593300" alt="GT2016.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Online donations in December increased from 17.8% in 2014 to 19.8% in 2015, according to Blackbaud. The trend is clear:&nbsp;<span style="font-weight: 400;">People tend to donate to organizations more around the holidays than any other time of the year. This is why year-end fundraising is so important to livelihood of nonprofits. </span></p>2016-11-23T22:57:52ZAllyson KapinCan Nonprofits Raise More Money with Apple Pay?2016-11-17T23:29:14Z2016-11-17T23:29:14Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/applepay" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/ApplePay.png?t=1480617593300" alt="ApplePay.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Good news for nonprofits. Apple just announced that Apple Pay will now allow nonprofits to use the service for donations. Apple used to ban iOS apps from using Apple Pay to collect funds, meaning that charities needed to use third-party apps or outside services to process donations. Now, nonprofits can incorporate a donate button that processes transactions directly.</p>
<p>However this launch raises many questions: What kind of an impact will this have on nonprofits? How could your organization benefit from using Apple Pay? What are the downsides of using Apple Pay? How do you know if it’s right for your nonprofit?</p>
<p><span style="font-weight: 400;">We did some research over at </span><a href="http://www.radcampaign.com"><span style="font-weight: 400;">Rad Campaign</span></a><span style="font-weight: 400;"> and have some great information for you as you continue with year-end fundraising. </span></p>
<p><span style="font-weight: 400;">An Apple Pay “Donate” button would mean that iOS users can use Touch ID on mobile and click “Donate” on the web. Users can confirm their donation with any of their iOS devices such as their phones, tablets or Apple Watches. </span></p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fapplepay&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/applepay" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/ApplePay.png?t=1480617593300" alt="ApplePay.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Good news for nonprofits. Apple just announced that Apple Pay will now allow nonprofits to use the service for donations. Apple used to ban iOS apps from using Apple Pay to collect funds, meaning that charities needed to use third-party apps or outside services to process donations. Now, nonprofits can incorporate a donate button that processes transactions directly.</p>
<p>However this launch raises many questions: What kind of an impact will this have on nonprofits? How could your organization benefit from using Apple Pay? What are the downsides of using Apple Pay? How do you know if it’s right for your nonprofit?</p>
<p><span style="font-weight: 400;">We did some research over at </span><a href="http://www.radcampaign.com"><span style="font-weight: 400;">Rad Campaign</span></a><span style="font-weight: 400;"> and have some great information for you as you continue with year-end fundraising. </span></p>
<p><span style="font-weight: 400;">An Apple Pay “Donate” button would mean that iOS users can use Touch ID on mobile and click “Donate” on the web. Users can confirm their donation with any of their iOS devices such as their phones, tablets or Apple Watches. </span></p>2016-11-17T23:29:14ZAllyson Kapin3 Ways to Step-Up Your Data Game2016-11-03T15:35:07Z2016-11-03T15:35:07Z<p>Data can help purpose-driven organizations make better decisions and achieve greater impact. This much is agreed upon. However, in a <a href="https://act.everyaction.com/2016-nonprofit-data-whitepaper">2016 survey of nonprofit professionals</a> conducted by EveryAction and Nonprofit Hub, only 6% of respondents felt their organizations were effectively using the data at their disposal. In other words, we while we know data is important, we are still struggling to use it.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fdatagame&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><p>Data can help purpose-driven organizations make better decisions and achieve greater impact. This much is agreed upon. However, in a <a href="https://act.everyaction.com/2016-nonprofit-data-whitepaper">2016 survey of nonprofit professionals</a> conducted by EveryAction and Nonprofit Hub, only 6% of respondents felt their organizations were effectively using the data at their disposal. In other words, we while we know data is important, we are still struggling to use it.</p>2016-11-03T15:35:07ZRella KaplowitzBest Practices to Increase Email Conversions2016-11-01T14:29:39Z2016-11-01T14:29:39Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/best-practices-to-increase-email-conversions" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/inbox-at-a-glance-01.png?t=1480617593300" alt="inbox-at-a-glance-01.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs to be provocative. Some say the most the important strategy is to decide who the sender of the email will be and that’s what your donors will respond to. So what's the most important strategy to increase email conversion rates? Let’s dig in and look at the data...</p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fbest-practices-to-increase-email-conversions&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/best-practices-to-increase-email-conversions" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/inbox-at-a-glance-01.png?t=1480617593300" alt="inbox-at-a-glance-01.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs to be provocative. Some say the most the important strategy is to decide who the sender of the email will be and that’s what your donors will respond to. So what's the most important strategy to increase email conversion rates? Let’s dig in and look at the data...</p>2016-11-01T14:29:39ZAllyson Kapin5 Things You Need to Know About the Newly Launched Facebook Fundraising2016-10-25T21:22:49Z2016-10-25T21:22:49Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/fbfundraising" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/fb%20fundraising.png?t=1480617593300" alt="fb fundraising.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Facebook just launched a way for your nonprofit to raise money directly on the social network platform: <a href="https://donations.fb.com/">Facebook Fundraising</a>. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?</p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Ffbfundraising&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/fbfundraising" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/fb%20fundraising.png?t=1480617593300" alt="fb fundraising.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Facebook just launched a way for your nonprofit to raise money directly on the social network platform: <a href="https://donations.fb.com/">Facebook Fundraising</a>. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?</p>2016-10-25T21:22:49ZAllyson KapinFacebook, Instagram, and Twitter Sold Activists’ Data That Turned Into Racial Profiling2016-10-18T21:16:40Z2016-10-18T21:16:40Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/onlineprivacy2016" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/Onlineprivacyfin2016A.png?t=1480617593300" alt="Onlineprivacyfin2016A.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>How many social networks does your nonprofit have a presence on? 2-4? Have you ever read their Terms of Service (TOS) before your nonprofit registered its account? And if you did read the TOS, did you understand the legal jargon and how each network uses your data and your constituents’ data? Probably not. At the same time, your nonprofit is getting some engagement on social media and might even be raising a bit of money, so do you really need to be worried about what’s in these social networks’ TOS? Yes, and, here’s why…</p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fonlineprivacy2016&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/onlineprivacy2016" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/Onlineprivacyfin2016A.png?t=1480617593300" alt="Onlineprivacyfin2016A.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>How many social networks does your nonprofit have a presence on? 2-4? Have you ever read their Terms of Service (TOS) before your nonprofit registered its account? And if you did read the TOS, did you understand the legal jargon and how each network uses your data and your constituents’ data? Probably not. At the same time, your nonprofit is getting some engagement on social media and might even be raising a bit of money, so do you really need to be worried about what’s in these social networks’ TOS? Yes, and, here’s why…</p>2016-10-18T21:16:40ZAllyson KapinWhy Nonprofit Self-Care Is Non-Negotiable2016-10-14T22:16:04Z2016-10-14T22:16:04Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/self-care-for-nonprofits" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/happy_healthy.png?t=1480617593300" alt="happy_healthy.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>"What if your organization’s culture encouraged you, and everyone who worked there, to&nbsp;embrace self-care without guilt?</p>
<p>What if you could feel the vibrancy of your organization&nbsp;when you stepped into the physical office or hear it in the voices of staff when they&nbsp;talked about what it is like to work at your organization?"</p>
<p>These are questions you're asked in<strong>&nbsp;<a href="http://bit.ly/happyhealthynpbook">The Happy Healthy Nonprofit: Strategies for Impact without Burnout</a></strong>,&nbsp;Beth Kanter and&nbsp;Aliza Sherman's newest book that&nbsp;was just released. And not only are you asked these questions, but you're walked through the answers in a tangible, realistic way. Their goal is for you to actually accomplish these things.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fself-care-for-nonprofits&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/self-care-for-nonprofits" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/happy_healthy.png?t=1480617593300" alt="happy_healthy.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>"What if your organization’s culture encouraged you, and everyone who worked there, to&nbsp;embrace self-care without guilt?</p>
<p>What if you could feel the vibrancy of your organization&nbsp;when you stepped into the physical office or hear it in the voices of staff when they&nbsp;talked about what it is like to work at your organization?"</p>
<p>These are questions you're asked in<strong>&nbsp;<a href="http://bit.ly/happyhealthynpbook">The Happy Healthy Nonprofit: Strategies for Impact without Burnout</a></strong>,&nbsp;Beth Kanter and&nbsp;Aliza Sherman's newest book that&nbsp;was just released. And not only are you asked these questions, but you're walked through the answers in a tangible, realistic way. Their goal is for you to actually accomplish these things.</p>2016-10-14T22:16:04ZAllyson KapinGoogle Will Penalize Popups on Mobile Sites2016-09-26T11:19:00Z2016-09-26T11:19:00Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/google-will-penalize-popups-on-mobile-sites" title="" class="hs-featured-image-link"> <img src="https://3.bp.blogspot.com/-zp6z9z_I3-A/V7xxn1KfQZI/AAAAAAAAeTM/h4pHYwbKTFMzb4lfWrh5iLf_ULqOa4yqgCLcB/s320/t2i1.png" alt="Google Will Penalize Popups on Mobile Sites" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Nonprofits raise a lot of money off of homepage and interior page popups and overlays, especially during year-end fundraising and urgent campaigns. Google recently announced though that starting January 2017, they will penalize websites that use popups on mobile as they find it intrusive and a poort user experience. "This can be problematic on mobile devices where screens are often smaller, said Google in <a href="https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html">blog post</a>.&nbsp;</p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fgoogle-will-penalize-popups-on-mobile-sites&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/google-will-penalize-popups-on-mobile-sites" title="" class="hs-featured-image-link"> <img src="https://3.bp.blogspot.com/-zp6z9z_I3-A/V7xxn1KfQZI/AAAAAAAAeTM/h4pHYwbKTFMzb4lfWrh5iLf_ULqOa4yqgCLcB/s320/t2i1.png" alt="Google Will Penalize Popups on Mobile Sites" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Nonprofits raise a lot of money off of homepage and interior page popups and overlays, especially during year-end fundraising and urgent campaigns. Google recently announced though that starting January 2017, they will penalize websites that use popups on mobile as they find it intrusive and a poort user experience. "This can be problematic on mobile devices where screens are often smaller, said Google in <a href="https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html">blog post</a>.&nbsp;</p>2016-09-26T11:19:00ZAllyson KapinHow To Convert Donors And Subscribers On Your Website2016-09-23T16:18:56Z2016-09-23T16:18:56Z<div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/convertingdonors2" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/heroex-1.png?t=1480617593300" alt="heroex-1.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Yesterday on the Care2 Engagement Blog we discussed <a href="http://www.care2services.com/care2blog/20fundraisingtips">20 of our favorite email fundraising tips</a> that nonprofits should be leveraging. But what about your website? Is it effectively converting donors and subscribers? Here's four website tips to start generating those conversions.&nbsp;</p>
<h4><strong>1. Incorporate a Prominent Donation Ask into Your Header</strong></h4>
<p>Add a prominent “Donate” button to the navigation or header area. Consider making it a different color to stand out. We’ve tested this strategy over the years at <a href="http://www.radcampaign.com">Rad Campaign</a>&nbsp;for nonprofit website redesigns and have seen this increase donations.</p>
<p>You can also add a prominent callout at the top of the page that allows donors to start the process by entering a gift amount. See example on the right.&nbsp;<br><br></p>
<h4><strong>2. Incorporate a Prominent Email Subscription Button/Field into Your Header</strong></h4>
<p>Don't bury your email signup form on your website. Incorporate a short signup form in your header. Keep it simple. Ask for name and email only. The more form fields you add the less converstions you will get on the signup form. By having the signup form in the header, it will show up across your website, allowing users to signup no matter what page they are on.</p>
<p>You should expect at least 2% of all website visitors to signup and provide email addresses.&nbsp;<br>&nbsp;</p>
<h4><strong>3&nbsp;Leverage Popups</strong></h4>
<p>Popups introduce important calls-to-action such as subscribing to your email list or donating money to a specific campaign. They offer an easy way for website visitors to complete an action on the spot.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=103096&amp;k=14&amp;r=http%3A%2F%2Fwww.care2services.com%2Fcare2blog%2Fconvertingdonors2&amp;bu=http%253A%252F%252Fwww.care2services.com%252Fcare2blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "><div class="hs-featured-image-wrapper">
<a href="http://www.care2services.com/care2blog/convertingdonors2" title="" class="hs-featured-image-link"> <img src="http://www.care2services.com/hubfs/heroex-1.png?t=1480617593300" alt="heroex-1.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Yesterday on the Care2 Engagement Blog we discussed <a href="http://www.care2services.com/care2blog/20fundraisingtips">20 of our favorite email fundraising tips</a> that nonprofits should be leveraging. But what about your website? Is it effectively converting donors and subscribers? Here's four website tips to start generating those conversions.&nbsp;</p>
<h4><strong>1. Incorporate a Prominent Donation Ask into Your Header</strong></h4>
<p>Add a prominent “Donate” button to the navigation or header area. Consider making it a different color to stand out. We’ve tested this strategy over the years at <a href="http://www.radcampaign.com">Rad Campaign</a>&nbsp;for nonprofit website redesigns and have seen this increase donations.</p>
<p>You can also add a prominent callout at the top of the page that allows donors to start the process by entering a gift amount. See example on the right.&nbsp;<br><br></p>
<h4><strong>2. Incorporate a Prominent Email Subscription Button/Field into Your Header</strong></h4>
<p>Don't bury your email signup form on your website. Incorporate a short signup form in your header. Keep it simple. Ask for name and email only. The more form fields you add the less converstions you will get on the signup form. By having the signup form in the header, it will show up across your website, allowing users to signup no matter what page they are on.</p>
<p>You should expect at least 2% of all website visitors to signup and provide email addresses.&nbsp;<br>&nbsp;</p>
<h4><strong>3&nbsp;Leverage Popups</strong></h4>
<p>Popups introduce important calls-to-action such as subscribing to your email list or donating money to a specific campaign. They offer an easy way for website visitors to complete an action on the spot.</p>2016-09-23T16:18:56ZAllyson Kapin