@ADOBEUK

News, views and musings from the Adobe UK team

Kicking off proceedings at IBC 2012

Over the next few days, we’re in Amsterdam for this year’s IBC Show, and we’re excited to announce that we’ll be showcasing some great new video technologies that are really helping the broadcast and video industries to evolve and meet the demands of today’s viewing public!

One of the highlights for us will be the reveal of Adobe Anywhere for video – a modern, collaborative workflow platform that will give teams using our professional video tools – such as Adobe Premiere Pro and After Effects – the ability to work together across virtually any network, using shared media. They’re products that together with the rest of our Creative Suite Production Premium and Creative Cloud, are being using by a number of the leading broadcasters and global news agencies, including the Associated Press, Bloomberg and CNN.

We’re also announcing several new collaborations with broadcast solution partners at the show who will support integrated workflows with our video tools. These include media asset management and graphics companies who are leading in the broadcast news and sports sectors – such as Chyron, Dalet, EVS and Vizr.

Not only that, but anyone with Final Cut Pro or Avid who fancies switching to Adobe CS6 Production Premium or Creative Cloud, can take advantage of a promotion we’re currently running offering up to 40% off! You can find all the information on the Adobe website.

If you’re at the show, be sure to pay us a visit. We’ll be at the Adobe booth in Hall 7, Booth 7.G27 in the RAI Exhibition and Congress Centre. For anyone that didn’t make it to Amsterdam, we’ll be keeping everyone up to speed on the show from here.

Let us know what you think of this year’s show and are most excited about seeing!