Search Engine Optimization (SEO)

I’ve seen so many portfolio galleries that are just that – a gallery of photos. Let’s say someone calls you to talk about a job they saw on your website. They love it and want you to build/remodel something similar for them. How do they

I’ve been using Yoast SEO plug-in for all my WordPress sites for years and I have to tell you that I think it’s a great tool!
Yoast SEO uses a traffic light analogy to tell you how you’re doing. It analyzes your content and decides whether

Most people don’t go beyond the first page when they do a search so it’s critical to rank well with the search engines if you want your website to be found. Here are some tips to help you get there:
Google reads text, not images
Images

Have you ever heard of anything that can run 24/7 and not need maintenance?
You’re constantly updating your phones and computers, right? Websites aren’t any different. Remember, they are built using technology that constantly changes so you should be prepared to keep up.
Simple Wizardry builds websites

There’s a wide variety of things that can be done to increase traffic to your website. These inexpensive tips are easy to implement and maintain if you’re a do-it-yourselfer or you can have your SEO or in-house person do them for you.
Write a blog.

Several people have asked recently how their SEO will be affected by the latest Google update. This latest round of updates targets black hat web spam. If your SEO person uses ethical practices you should be fine.
What’s the difference between black hat and white hat?

Is your business hiding in the shadows? Try a bit of PR and see if you can shine some light! There are many topics that can be written about and submitted to web sites such as PR Web, industry sites or to local online or

Have you written a blog or newsletter article? Writing articles can dramatically increase your visibility when you write about your area of expertise. Did you know there’s a way to turn that article into free advertising for you?
Most people write their blog post or newsletter

Did you know there is a free way to increase your Google PageRank? And just what is PageRank and why do we care about it? PageRank is Google’s way of ranking importance of a particular page. That rank is used to determine which pages will

Now that your keyword-focused pages have been built it’s time to perform the final step in our 5-step Drive Traffic Process: Monitor and Evaluate.
The keyword research is done and we've chosen the term you want to rank for. The keywords are in the meta tags

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ABOUT MONICA BENTLEY

Monica, a seasoned veteran of the graphics and IT world, founded Simple Wizardry to help service businesses stay in front of their target market online. She does that by building optimized, easy-to-navigate websites and follows up with a strategic internet marketing program. With a team of copywriters, graphic artists, PR and social media consultants Simple Wizardry can serve all your organic internet marketing needs.