DigitasLBi adds Piaggio Aprilia to roster

DigitasLBi has bagged the digital mandate for Piaggio India's recently launched two-wheeler brand Aprilia. The agency has handled Vespa from the Piaggio stable since 2013. Its Mumbai office will handle the account.

Ashish Yakhmi, head of marketing, Piaggio Group, said “DigitasLBi has always shown a deep understanding of the brands they handle and we have seen the insightful work they have been delivering on Vespa. We are happy to have them on board for Aprilia and extend our association. We look forward to some great campaigns!”

Amaresh Godbole, managing director, DigitasLBi, India, added, “DigitasLBi has been proud to partner Piaggio on Vespa for a while now and this mandate extends our strategic alliance to another marquee brand. We are all extremely honoured to be associated with Aprilia and excited by the vision for the brand. DigitasLBi has a pivotal role to play given the nature of the category and audience. We hope to help chart the digital roadmap for this iconic brand in India.”