International Business: Listening worldwide to the intercultural voice of the customer

Why would a German company not want customers to award it a five out of five on surveys? One survey collection and reporting company, Mindshare Technologies, shares how it adapts services to the needs of international clients.

Adam Wooten is CEO of AccuLing, a translation services company he co-founded with technology developer Western Standard.
He also teaches a course on translation technology at Brigham Young University and has taught more ..