Big data analytics is the process of examining large and varied data sets -- i.e., big data -- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions.

Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and customer behavior to identify, attract and retain the most profitable customers.

Data sampling is a statistical analysis technique used to select, manipulate and analyze a representative subset of data points in order to identify patterns and trends in the data set being examined as a whole.

Google Advertising ID is a piece of universally unique identifier code that allows mobile applications running on Android devices to identify users and gather data for the purposes of building profiles.

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

Location intelligence (LI) is a business analysis tool capability that enables companies to gather geographic- and location-related data to better understand global, regional and local business trends.