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As soon as Google released an update to their search algorithm, it immediately changed the game and techniques for search engine optimization (SEO) strategies. It impacted everyone in the SEO community, from website owners to webmasters. In spring of 2017, Google released Google Fred Update and stirred up the entire SEO world with people all around the world speculating its impact on their sites. And you shouldn’t take it lightly either! Continue reading “How Google’s Latest Update Can Affect Your Site In 2018”

When you start a new website or a blog, it is not enough to just have all the content written down. Of course, you can do it, but that will be just a waste of time if your motive is to attract more leads and potential customers to your site with the help of those content. This is where you need to put an SEO strategy in place. Continue reading “Everything You Need To Know About SEO In 2018”

More than 66 percent of the world’s population is online. As people are spending more time using the internet, businesses are also forced to shift their focus on advertising their products on various online platforms to reach their potential customers. Of course, their ads have to be there where the eyeballs are! However, digital marketing is not as simple as traditional marketing. A digital marketer is supposed to carry out marketing campaigns on digital channels – email, website, mobile, social media and a lot more places to create awareness, offer information to prospects, and draw qualified leads to conversions (sales!). This guide will help you learn digital marketing all by yourself! Continue reading “How To Become A Digital Marketing Expert All By Yourself”

Today, we live in a world where almost everyone is online, which means that the way people are informed and the way they shop has also changed. This is where digital marketing comes into play. It is a term for all your online marketing efforts. When we compare offline marketing, with new forms of digital marketing, we can proudly say that it is far more effective and cheaper to promote your brand online. The idea is to connect with customers through digital channels like search results, email, social media, or chats and therefore to create a powerful dynamics between customers and clients. Read this guide to learn more. Continue reading “A Beginner’s Guide to Digital Marketing”

It’s no more a secret that solid, engaging content plays a key role in any social media marketing strategy. It transforms an online business by generating thousands of views and comments from the engaged and interested target audience. The right social media marketing plan and tools can convert these interested and engaged people into your customers. So, to help you out, I am sharing a few social media marketing tips that you can use to create an effective content your audience will love to engage with. Continue reading “16 Tips To Increase Your Social Media Engagement Like Never Before”