Head of Growth at FRIDAY

FRIDAY is a successful, young and fast-growing e-commerce start-up which has changed the way of buying mascara forever. FRIDAY offers customers a mascara subscription and the possibility to customize it… awesome!

Customers of FRIDAY can compose their own custom mascara online by choosing their favorite brush along with their mascara formula and having it delivered at home, at any preferred time. FRIDAY is first mover and disruptive and therefore wants to speed up the roll out in the Netherlands. By now we have been mentioned and praised in all lifestyle and fashion brands/media. FRIDAY mascara has already been called the “Dollar Shave Club for women”

Are you looking for responsibility? Do you have a passion for fashion and beauty? And would you like to apply your experience to an inspiring on the rise start-up? Then FRIDAY is the right place for you!

FRIDAY is currently looking for an experienced Growth Hacker/Head of growth to start immediately.

Job description

Our digital platform is live and running. To ensure further growth the performance of the website and of all our online actions are continuously being measured and adjusted.

You are going to help optimize our online performance by mapping our current performance with the use of Mixpanel, Google Analytics and other tools. Based on your insights you will then propose updates for new features, A/B tests and other ways to ensure optimization.

As an experienced digital marketer, you know that Growth Hacking is mainly about accelerating growth in a systematic way. You will work together with our Growth Marketeer to make some magic happen!

What will you be doing

you are responsible for the growth process of FRIDAY. You will make sure that all tools and resources are optimally designed for this purpose.

you will monitor the Growth Hacking mindset of FRIDAY and you will inspire colleagues with your analyses, insights and ideas.

you come up with and prioritize experiments, and ensure the increase of the amount of experiments.

you can independently conduct, optimize and scale experiments.

you contribute to increasing our online performance to make FRIDAY grow even faster.

you consider and guide optimizations and data analyses.

you will use your analyses and results, together with your colleagues, to make the marketing as efficient as possible.

you come up with online campaigns, get them off the ground, carry them out and optimize them. In order to attract potential customers to the platform.

you optimize the entire customer funnel with the use of the Growth Hacking methodology.

you will work daily with different tools (Mixpanel, Mouseflow, Google Analytics & Adwords, Unbounce, etc.).