Here’s How Twitter Is Reacting to Kendall Jenner’s Absurd Pepsi Ad

Pepsi just dropped a new ad starring Kendall Jenner and Twitter isn’t having it. The ad, which you can see above, shows Jenner taking part in a photoshoot before discarding her wig to join the protest. It then inexplicably culminates in Jenner facing off a line of police officers and then handing one a Pepsi — with the crowd behind her erupting in cheers.

People have accused the ad of being tone deaf and co-opting movements for women’s rights and racial justice. What’s worse, the ad began trending last night, which was also the 49th anniversary of Martin Luther King’s assassination.

Amid the controversy, Pepsi released a statement reading: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.” But it seems like the only harmony Pepsi achieved was bringing people together to trash on the brand.

People pointed out the ridiculousness of the advert when there is widespread protests against police brutality

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Before You Continue…

For the best experience possible, we and our partners collect usage information and use cookies to show you relevant advertising. To do this, we need your consent and confirmation that you are 16+ years old. You can find more details and opt out at any time in our Privacy Policy

You can now shop on Highsnobiety

To stay up to date with all our drops, sign up for our Shop Newsletter