Titled “Home – #lundangtonewcastle”, it tells the true love story of a UK-born, London-based Malay boy’s long distance relationship with Athirah, who lives in Kota Bharu, Kelantan. The video includes interviews with the couple’s real family and friends, and goes on to spread the message that Malaysia Airlines brings Malaysians home.

The video is nice, albeit a little cheesy, and it’s a great campaign to kickstart the carrier’s recovery. However, the video’s release could probably have been better timed.

Malaysia Airlines quickly followed up with the video by retrenching 20,000 personnel from the company a week later as part of its restructuring- probably not the most coherent of messages.

In any case, we sincerely wish the carrier all the best in turning its fortunes around as soon as possible.

Ewen is deeply passionate about travel, and would love to have a life of roaming the world without a care. In reality, he’s got bills to pay and is a digital media professional whose interests are wide-ranging, stretching from fashion to football; puppies to politics. Ewen dabbles in photography, and can probably take half-decent pictures. He has an insatiable desire for bags and sneakers and dreams of one day going into outer space.