Max-e-marketing in the Net Future

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Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.For Mercedes owners experiencing problems on the road, emergency help is a
GPS signal away. ... When Garden.com began analyzing its online customers by
their experiences and behavior rather than by traditional demographic segments,
anbsp;...

Title

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Max-e-marketing in the Net Future

Author

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Stan Rapp, Chuck Martin

Publisher

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McGraw-Hill Companies - 2001-01

ISBN-13

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