Live Triggers for World Cup of Hockey Available Via Soho Media

Live Triggers for World Cup of Hockey Available Via Soho Media

Is your brand looking for a new, engaging way to support Team Canada during this year’s World Cup of Hockey?

Soho Media, the leader in real-time data solutions, is offering live triggers to advertisers and publishers for the World Cup of Hockey tournament, which starts Sept. 17 at the Air Canada Centre in Toronto.

The live triggers allow brands to provide contextual messaging around real-time events in the tournament, like every time Team Canada scores a goal and when Team Canada to the semifinals and/or finals.

The triggers are available via Soho Media’s InGame.Ad™ platform, which is easily integrated with ad servers and CMS software for display on desktop, mobile and digital out-of-home. The triggers are fully automatic and activate ads 10 seconds after the actual event happens.

What do live triggers look like?

MLSE, which owns the Toronto Raptors, used Soho Media to trigger real-time ads on digital signage at Union Station each time the team made a 3-pointer during the 2016 NBA playoffs: