Design-driven, responsive site has resulted in higher conversion
rates, and increased time on site due to more interactive and rich
visual content

June 05, 2018 09:02 AM Eastern Daylight Time

DALLAS--(BUSINESS WIRE)--Kibo,
the world’s leading cloud-based omnichannel commerce platform, today
announced that Griot’s
Garage, a leading brand of car care products, detailing supplies,
and garageaccessories for the car care perfectionist, has
upgraded its website, powered by Kibo’s leading SaaS-based eCommerce
platform and the YourZoom→ visual merchandising solution from
DEPlabs. Since launch, Griot’s Garage has reported a 10% uptick in
conversion rates and a 15% increase in time on site – all due to the
improved product resource content that was designed specifically for
shoppers to interact with the video and images.

One of the biggest drivers that led Griot’s Garage to upgrade to a
newer, more responsive website was the sharp rise in its mobile business
in recent years. The website not only needed to support its newfound
growth in mobile, but it had to truly capture the brand’s identity and
product offerings in a more interactive way.

Kibo’s advanced cloud-based eCommerce platform combined with the YourZoom→
visual merchandising solution from DEPlabs allowed Griot’s Garage to
create a customized website that could port over to a more responsive,
mobile-first site that highlights products in rich, immersive detail
while optimizing site performance. The site also includes enhanced
navigation that allows shoppers to more easily find educational
resources about the retailer’s products, more audacious designs, and new
features such as packaging of product families and how-to videos.

“We knew the upgraded website was going to be a big undertaking, so it
was important to us to select known technology partners that could help
us achieve everything we wanted,” said Dell Plagens, eCommerce Manager,
Griot’s Garage. “Our ten-year relationship with Kibo, combined with the
fact that we were already working with the DEPlabs team on other
initiatives made it an easy decision. We also hired a design agency that
interviewed our customers for their input on what they’d like to see on
the site – together, all four teams were able to work together and
successfully debut a visually appealing, consumer-approved eCommerce
site that achieved all our design goals.”

“In today’s retail reality, it is so important for eCommerce websites to
give their customers a rich media experience while enhancing overall
site speed. We are proud to have helped Griot’s Garage, in partnership
with Kibo, increase customer engagement and confidence by creating a
website that includes more dynamic and engaging imaging and video,” said
Kari Zanotto, SVP Marketing, DEPlabs.

“Griot’s Garage is a unique organization, given that they are an online
retailer and branded manufacturer, and needed a unique eCommerce
experience. The combination of the Kibo eCommerce platform and the
DEPlabs YourZoom→ visual merchandising solution has given
Griot’s Garage exactly what they wanted and needed,” said Dirk Wakeham,
president and COO, Kibo. “We are thrilled to continue working with
Griot’s Garage, and look forward to helping them realize even higher
conversion rates and time on site numbers.”

About Griot’s Garage

Griot’s Garage has been providing car-care enthusiasts with innovative
new detailing products since 1990. Whether you are a novice or an
expert, detailing your vehicle’s interior or exterior surfaces, Griot’s
Garage has the detailing supplies that you need! Choose from a wide
selection of ranging from Griot’s Garage Paint Cleaning Clay to Griot’s
Garage Speed Shine® detailer to get your vehicle into show car shape.
With such a tremendous range of car care products, Griot’s Garage makes
it easy to “Have fun in your garage!”

About DEPlabs

DEPlabs understands the complexity of successful eCommerce through
working with hundreds of omni-channel merchants and helping them get the
most from their eCommerce platform investment. These experience driven
development services have spawned the YourZoom visual merchandising
platform, the SearchSide content marketing platform, and CM Engage blog
toolkit for eCommerce and many other eCommerce platform apps and
plugins. For more information, visit www.deplabs.com.

About Kibo

Kibo is a leading omnichannel commerce platform for retailers and
branded manufacturers with over 800 customers fulfilling orders in 75
countries. Clients achieve optimal performance and loyalty through truly
connected customer experiences across customer devices and retail
touchpoints. Kibo’s unified approach includes a leading eCommerce
platform, big data 1:1 personalization, mobile POS, and distributed
order management delivered via a modern, cloud-based infrastructure. The
Kibo platform can scale as clients grow their business while maintaining
a low cost of ownership and faster time to market than other solutions.
Kibo enables you to reach higher peaks of sales and customer loyalty. No
matter the challenge, Kibo powers your success. For more information,
visit kibocommerce.com