A company which provides at-home care for the elderly has announced plans to create 150 new jobs across Coventry and Warwickshire.

Home Instead Senior Care says it will be taking on 150 new members of staff this year - with a major recruitment drive starting this month.

The company, which has offices in Coventry and Stratford, is part of a national network which provides specialist care to elderly people in their own homes.

Home Instead was set up locally by business partners Philip Wright-Howarth and Philip Maundrill.

Mr Wright-Howarth said: "We are delighted to be launching our search for 150 new members of staff in January and bringing a welcome new year employment boost to the region.

"The care sector is growing at a significant rate as a result of the ageing population.

"With many older people opting to remain in their own homes we are always in need of new care-givers.”

The company’s services include personal care such as assistance with bathing, dressing, eating and medications; home help covering all aspects of day-to-day housework, shopping, meal preparation and household duties plus companionship services that can involve everything from escorting clients to appointments through to simple conversation and good company.

The latest recruitment drive has led to a new appointment at the firm.

Louise Pendleton has been taken on as the new head of recruitment and engagement and is tasked with finding the 150 roles.

The 28-year-old, who was previously the recruitment manager at Sitel in Stratford, is also responsible for job satisfaction, ensuring that the company’s team feel valued and well-rewarded for the work they do.

Mr Wright-Howarth added: "Louise’s appointment is really important as we need to employ the very best people to achieve our goal of being the leading home care company in the area.

"It’s also vital that we ensure our staff are happy in their work and feel part of the team.

"We are constantly looking for caring, compassionate people to join our team. And because we provide all the necessary training they don’t need to have experience in the sector."