Don Norman, the first user experience professional…

An electrical engineer and cognitive scientist by trade, Don Norman joined Apple to help with the research and design of its upcoming line of human-centered products. He asked to be called “User Experience Architect,” marking the first use of the term in a job title.

By this time Don Norman had also written his classic book, “The Design of Everyday Things,” which championed design for usability and functionality rather than aesthetics. It remains hugely influential for designers today.