Wednesday, May 04, 2011

New App Aims to Erase Swingers' Online Tracks - Digits - WSJ

Who better motivated to help iPhone users protect their privacy than a service that helps married people have affairs?

After Apple admitted last week that software “bugs” in iPhones were allowing each phone to build a location database stretching back months, Toronto-based company Avid Dating Life got into gear.

The company, which runs a dating service for married people called Ashley Madison, had its engineers create a free app called iWipe that would erase the phone’s location history file and prevent future tracking. “Because Apple didn’t step up and do the job, we, being the gatekeepers of discretion, decided to step in,” said Noel Biderman, founder of the company.