Saatchi & Saatchi has a site called Lovemarks, about brand fanaticism and what creates it. What you might expect to be a dry marketing exercise turns into something completely different whey you see their lists and realize that anything, and anyone, can be considered a brand… and a lovemark. Peruse the list, and vote ‘love it’ or ‘lose it’ to the entries there, or nominate your own favorite lovemark.

The coolest part of the whole site is the Lovemark Profiler: a list of questions to determine if your fave is really a lovemark.

The Profiler is really telling (and mad lib-funny) when you put someone’s name in the blank.