November 22, 2011

MyHeritage acquires
FamilyLink.com and WorldVitalRecords.com to enter US market

Significant move into US and addition
of historical content mark major evolution for world's most popular online
family network

PROVO, Utah & LONDON, UK &
TEL AVIV, Israel-- MyHeritage,
the most popular family network on the web, announced today the acquisition of FamilyLink.com, Inc.,
maker of the family history content sites FamilyLink.com and WorldVitalRecords.com.
This is MyHeritage's
seventh and largest acquisition since 2007. The purchase marks a significant
move into the US market commercially and operationally, and will boost
MyHeritage’s offering to families with the addition of a vast database of more than 3
billion historical records. With offices and staff in Europe, Australia and
Israel, MyHeritage will now be adding its first US-based office in Utah, the
home of FamilyLink.com and often cited as the family history capital of the
world.

“We are delighted to join forces with the talented FamilyLink team in
Provo to deliver meaningful value to families across the world,” says
MyHeritage CEO and Founder Gilad Japhet. “Combining close to one billion family
tree profiles on MyHeritage with FamilyLink's massive library of historical
data delivers a perfect one-stop-shop for families looking to discover and
share their family history".

Founded in 2006, both FamilyLink.com and
WorldVitalRecords.com are subscription services which provide access to a huge database of
historical content, covering several billion individuals within census, birth,
marriage and death records, as well as the web’s largest archive of historical
newspapers. This content will deliver new insights and value to the 60 million
people who have signed up on MyHeritage in 38 different languages, creating more
than 900 million profiles in 21 million family trees. When brought together under
the MyHeritage umbrella, the company’s innovative Smart Matching technology
will automatically match any of the new historical data to the relevant users' ancestors
and relatives within the family trees.

“Our team of family history veterans couldn't be more excited about joining
forces with MyHeritage”, said FamilyLink.com CEO Paul Brockbank. “This
acquisition creates new horizons in exploring family history. People will receive
the opportunity to search the most comprehensive historical content sources and
make exciting new discoveries; share this information with their close family
and save it into their family tree. Combined under the leadership of MyHeritage,
the service will continue to flourish and add more value to millions of
families”.

MyHeritage
Founder and CEO Gilad Japhet adds: “The establishment of a US base for MyHeritage
in Utah, the international center for genealogical research, is an important
milestone in our growth and brings about an exciting opportunity for the
company and the families we serve. MyHeritage provides the perfect service to
collect the family’s treasured archive to share and keep for future generations
in a setting that is friendly and secure – and now we're excited to top this
off with vast amounts of content that will add more color and life to family
trees. Through our powerful search engine and automatic Smart Matching
technology we'll find your mother's yearbook, your great-grandfather's will and
your ancestor's immigration record, leaving you with the time to marvel at,
enjoy and share your family heritage. We'll do that on a massive, global scale,
as we live in a world that is smaller and more tightly connected than ever
before”.

This is the latest
in a series of strategic purchases by MyHeritage since 2007 which have included
Pearl Street Software, makers of GenCircles.com and the Family Tree Legends
software; free family tree backup service BackupMyTree.com; European family
social network market leader OSN (Verwandt) GmbH; Dutch family network ZOOOF;
British family network Kindo.com and Polish family network Bliscy.pl.

The majority of the
FamilyLink.com employees will join MyHeritage, based out of the company’s new
US office in Provo, Utah: bringing the benefit of their collective expertise
within the family history and North American genealogy market. The CEO of
FamilyLink.com, Paul Brockbank, previously CEO of Logoworks and GM of Hewlett
Packard Web Print Solutions, will play a key role in supporting the transition
over the coming months and will later join the MyHeritage advisory board.
FamilyLink.com founder Paul Allen, previously a co-founder of Ancestry.com, and
FamilyLink.com's "We're Related" Facebook application, will not be
part of the merger with MyHeritage.

In the short-term, MyHeritage
will continue to operate the two sites FamilyLink.com and WorldVitalRecords.com,
with the intention of achieving full integration within MyHeritage in 2012.
With immediate effect and for an introductory period, loyal subscribers and
users of MyHeritage will be entitled to discounts of up to 50% on
FamilyLink.com and WorldVitalRecords.com subscriptions, and vice versa.

I'm an incurable collector of
antiques, an avid genealogist and a messy but creative cook! I blog, i write history and genealogy books. My main genealogy website is Olive Tree Genealogy http://olivetreegenealogy.com/

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