Using Sprout Social to Manage & Measure Instagram Campaigns

RAEN Optics, a handmade eyewear designer based in California, used Sprout Social’s Instagram Report and Smart Inbox to measure engagement and manage submissions for its Instagram campaign, #366DaysOfSummer.

Within a month of launching the campaign, RAEN received over 5,000 entries on Instagram. The brand needed a scalable way to sort and organize submissions.

Using Sprout’s Smart Inbox, RAEN’s digital marketing manager set up a Brand Keyword for the #366DaysOfSummer hashtag, enabling him to efficiently monitor and engage with entries and mark messages as complete

RAEN analyzed Sprout’s Instagram Report to identify which winning posts had the highest engagement rates. The brand then used these photos as paid Instagram advertisements. This strategic tactic allowed RAEN to garner more effective results from its social advertising spend.

Since starting the campaign in January 2016, RAEN’s Instagram following has increased, engagement has risen and sales are up.