The Gloria Jean’s Valley Experience

I thought it would be best to start with a joke. An Italian, an American and an Englishman were going to meet in the Valley for a coffee. The Italian could not make it. So they go to Gloria Jean’s instead.

The Gloria Jean’s shop on the mall in Fortitude Valley has nice chairs, a few couches and air conditioning. They also charge $4.25 for a regular long black. The stores are similar to Starbucks: all coffee is served in disposable cups with an ironic ‘Rainforest Alliance’ logo (take that evil trees!), they offer a wide range of syrups and substances to add in, and if you order a black coffee, it usually is not that great.

The coffee smelled burnt in an interestingly worrying way and was too hot, which was almost certainly the cause. It was also one of the more watery long blacks I have had recently. Even the McCafe coffee compared favourably to it.

Like Starbucks, Gloria Jean’s is not really in the business of serving black coffee. Just one quick look around the store and it is obvious that they sell far more milky coffee flavoured beverages than black coffee. With the market they cater for, and the range of syrups and interesting interpretations on the theme of ‘coffee’ on the menu, maybe a sugarless black coffee is not what they had in mind.