Virtualisation | Cloud | Strategy

VMworld day one, Design Studios

As you may or may not know day one at VMworld is dominated by TAM customer and partner content. As I’m travelling under my own buck, I’m neither a TAM customer or a Partner this year – so what to do?

A new session type for me this year is the design studios. Due to strict NDAs signed per session, I can’t share much of what was discussed. What I can do is tell you that these demo led engaments emphasize the customer above all else.

The sessions could be thought of as a focus group for VMware products. With small groups and customer led discussions providing feedback to the product teams.

It was a nice experience to participate in these session that will help influence the form that solutions take over the coming months and years.