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General Mills has given Target a month-long exclusive on retro box
designs for some of its best-selling cereals, Cheerios, Honey Nut
Cheerios, Lucky Charms, Cocoa Puffs and Trix. The package-food company is giving away T-shirts with the old designs
as part of the deal. Consumers with five proof-of-purchase labels will
be entitled to a free shirt at cerealwear.com. Consumers who would rather just buy one can go to the site and spend $5 to don a defunct Mills design.