Posts Tagged:Kinesis Community™

The concept and goals of market research panels are evolving due to the availability of expanding online technologies, and how these technologies aid in panelist recruitment, engagement and retention. Dynamic functionality is now often required in order to keep panelists regularly participating in various research initiatives, and in recent years the panel research community has…

The North American Market Research in the Mobile World conference was a fast-paced event with numerous sessions covering mobile research topics of all varieties; it was much like its predecessor event in Europe, only on a bigger scale. The sold out conference provided an opportunity for many presenters to showcase their latest research tool, methodology,…

Last week’s CASRO Online Research event in Las Vegas included what is sure to be one of the most memorable industry conference sessions for quite some time. Toluna’s John Bremer moderated a panel discussion with actual MR panelists who shared their motivations, frustrations and expectations about participating in online research panels. The panelists were exceedingly…

OnlineMR recently conducted an interview with Kinesis President Leslie Townsend. She offers up a valuable perspective on the current state of the market research industry, and also shares some history about Kinesis. “We believed back then – which has certainly proven true since – that mobile technology would become vital within the MR industry for…

Today is the Main Stage segment of the second annual NewMR Virtual Festival, and many highly insightful sessions on various market research topics have occurred thus far. Since Kinesis recently introduced our new multi-mode online community solution, the presentations on this topic were of particular interest to us, and these sessions did not disappoint. Due…

With tight budgets and shrinking revenues in the face of a weak economy, more market research firms and brands are electing to bring management of their panels in-house. Self-management can offer greater control over the panel’s processes, features and usage, and provide a means to monetize other assets, such as website visitors. The problem is…

Launching and sustaining a thriving market research online community (MROC) website is a critical component of panel-based research, yet doing so can be a significant challenge even in the best of circumstances. With the vast number of websites and social media tools competing for panelists’ online time, researchers need to ensure that our MROCs offer…

Earlier this year Kinesis unveiled QR code support for Kinesis Survey™ so that clients could automatically generate a QR code for any mobile or multimode survey. Just last month we introduced the most advanced MROC portal, Kinesis Community™, which also can utilize QR codes as a means to drive recruitment of new panelists. While QR…

You have probably seen one of the Esurance commercials with this tagline: “Technology when you need it. People when you don’t™.” This line does a good job of communicating what today’s consumers want out of customer service. Sometimes we want the speed and anonymity that technology provides us – no human interaction needed or desired.…

In our previous blog, Kinesis detailed the essential considerations for mobile survey design. The development of effective, engaging and succinct mobile surveys is crucial as the industry moves to adopt mobile research, and hopefully you found our best practices recommendations useful. Now let’s turn the attention to implementing mobile panels – an equally critical factor…