Chipotle is
even eroding McDonald's market share despite being a much younger
company.

Sozzi shares a few reasons why Chipotle is dominating.

1. Sticking to a classic menu. While
McDonald's and Taco Bell tack on new menu items to entice
customers, Chipotle has stuck to the same menu since it
opened. The menu at McDonald's has grown 70%
since 2007, Bloomberg
reported last year. Chipotle
does a few things really well, making it easier to execute and
reduce customer wait times.

2. Making lines faster. Chipotle has
aggressively worked to reduce wait times during peak periods.
Meanwhile, McDonald's is
struggling with the longest drive-thru wait times in decades.
Competitor Panera Bread has also dealt with a customer-service
issues, and has replaced some workers with kiosks.
Overloaded menus make it difficult for operations to run
smoothly, Sozzi says.

3. Emphasizing an ethical menu. Chipotle
is eliminating GMOs from its menu and has long boasted about its
antibiotic-free meats. As a result, "people feel better about eating at Chipotle
and share with
others, personally or on social media, that positive experience,"
Sozzi writes.