From December through June, tours of the Gaya Vai-Mex factory are available by request, at a charge of $1 per person. 56 Av. Hidalgo, Gutiérrez Zamora, Veracruz, 011-52/766-845-0497, gayavaimex.com.

El Tajín is outside the modern city of Papantla. The festival of Cumbre Tajín is held at the ruins and the adjacent theme park. cumbretajin.com.

The simple Hotel Tajín, in Papantla, is a 10-minute drive from El Tajín (011-52/784-842-0121, from $44). Hotel Balneario Tecolutla is a bright-peach hotel on the beach in Tecolutla, which is a half hour from the Gaya Vai-Mex factory. 011-52/766-846-0011, hoteltecolutla.com.mx, from $70.