Knowing Your Target Audience – The Who, What, and Why The most important thing about your business is not your logo, name, or your products and services. I know, crazy right? We spend so much time developing what we will offer to the world and it’s not even our most...

Why Having A Bad Website Hurts Your Business (Even If Your Company Is Referral Based) Your website is the most visible marketing asset for your business. It can be accessed from anywhere in the world at any time. Because of this, customers use your company’s website...

“You do branding? That’s like graphic design, right? Like, logos and websites?” – about 30 people we shall not name. One common misconception about branding is that it is the same as design. And while design is the visual representative of your brand, it is only an...