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B&H Photo’s E-Commerce UX

This is a case study of B&H Photo’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

B&H Photo’s Cart & Checkout performance is good. It is especially a state of the art Field Design & Features, Payment Flow & Methods (Incl. 3rd-Party), and Credit Card Form that helps B&H Photo’s checkout UX. Do, however, watch out for their mediocre Order Review performance.

B&H Photo’s Accounts & Self-Service performance is mediocre. Notably, B&H Photo’s performance is hampered by mediocre Account Dashboard and poor Order Returns, although this is helped somewhat by state of the art Account Drop-Down and decent Account Sign In.

B&H Photo’s Mobile E-Commerce performance is good. It is especially a state of the art Mobile Product Descriptions, Specs, & Images, state of the art Mobile Filtering & Sorting, and good Touch Keyboards that helps B&H Photo’s mobile UX. Do, however, watch out for their mediocre Mobile Validation Errors performance.

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237
Adhered High
·
Score: 33.2

Guideline #240
Adhered High
·
Score: 23.7

Guideline #242
Adhered High
·
Score: 23.7

Guideline #248
Adhered High
·
Score: 23.7

Guideline #235
Adhered High
·
Score: 14.2

Guideline #238
Neutral
·
Score: 0.0

Guideline #236
Adhered High
·
Score: 14.2

Guideline #246
Adhered High
·
Score: 23.7

Guideline #249
Neutral
·
Score: 0.0

Guideline #245
Issue Resolved
·
Score: 23.7

Guideline #241
Adhered High
·
Score: 14.2

Guideline #247
Not Applicable
·
Score: 0.0

Guideline #239
Not Applicable
·
Score: 0.0

Guideline #264
Adhered High
·
Score: 9.5

Guideline #257
Adhered High
·
Score: 14.2

Category Taxonomy:
14 guidelines
·
Score: 253.4

These 14 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 14 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253
Violated High
·
Score: -33.2

Guideline #261
Adhered High
·
Score: 23.7

Guideline #263
Adhered High
·
Score: 33.2

Guideline #266
Adhered High
·
Score: 23.7

Guideline #267
Adhered Low
·
Score: 16.6

Guideline #268
Adhered High
·
Score: 28.4

Guideline #259
Issue Resolved
·
Score: 37.9

Guideline #282
Adhered High
·
Score: 23.7

Guideline #286
Adhered High
·
Score: 23.7

Guideline #274
Adhered Low
·
Score: 11.8

Guideline #251
Adhered Low
·
Score: 11.8

Guideline #278
Adhered High
·
Score: 18.9

Guideline #277
Issue Resolved
·
Score: 18.9

Guideline #318
Adhered High
·
Score: 14.2

Main Navigation:
16 guidelines
·
Score: 243.9

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287
Adhered High
·
Score: 33.2

Guideline #294
Not Applicable
·
Score: 0.0

Guideline #302
Adhered High
·
Score: 33.2

Guideline #289
Adhered Low
·
Score: 11.8

Guideline #288
Adhered High
·
Score: 28.4

Guideline #303
Not Applicable
·
Score: 0.0

Guideline #298
Issue Resolved
·
Score: 28.4

Guideline #291
Adhered High
·
Score: 23.7

Guideline #297
Violated High
·
Score: -18.9

Guideline #256
Issue Resolved
·
Score: 23.7

Guideline #304
Adhered High
·
Score: 23.7

Guideline #305
Adhered High
·
Score: 18.9

Guideline #296
Issue Resolved
·
Score: 18.9

Guideline #299
Issue Resolved
·
Score: 14.2

Guideline #306
Adhered High
·
Score: 14.2

Guideline #300
Violated High
·
Score: -9.5

Intermediary Category Pages:
6 guidelines
·
Score: 71.0

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307
Adhered High
·
Score: 37.9

Guideline #309
Adhered High
·
Score: 33.2

Guideline #308
Violated High
·
Score: -23.7

Guideline #311
Adhered High
·
Score: 23.7

Guideline #312
Not Applicable
·
Score: 0.0

Guideline #310
Not Applicable
·
Score: 0.0

Site-Wide Layout:
11 guidelines
·
Score: 127.9

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279
Adhered High
·
Score: 23.7

Guideline #258
Issue Resolved
·
Score: 37.9

Guideline #252
Adhered High
·
Score: 23.7

Guideline #250
Violated Low
·
Score: -9.5

Guideline #293
Neutral
·
Score: 0.0

Guideline #290
Adhered High
·
Score: 14.2

Guideline #284
Issue Resolved
·
Score: 14.2

Guideline #260
Adhered High
·
Score: 14.2

Guideline #255
Violated High
·
Score: -9.5

Guideline #273
Adhered High
·
Score: 18.9

Guideline #940
Not Applicable
·
Score: 0.0

On-Site Search:
49 guidelines
·
Score: 510.4

Search Query Types:
12 guidelines
·
Score: 117.5

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333
Adhered High
·
Score: 53.7

Guideline #334
Violated Low
·
Score: -26.9

Guideline #340
Adhered Low
·
Score: 16.8

Guideline #335
Adhered Low
·
Score: 16.8

Guideline #337
Not Applicable
·
Score: 0.0

Guideline #341
Adhered High
·
Score: 47.0

Guideline #344
Neutral
·
Score: 0.0

Guideline #399
Violated High
·
Score: -33.6

Guideline #338
Adhered Low
·
Score: 16.8

Guideline #347
Not Applicable
·
Score: 0.0

Guideline #342
Adhered High
·
Score: 26.9

Guideline #398
Not Applicable
·
Score: 0.0

Search Form & Logic:
10 guidelines
·
Score: 120.9

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336
Not Applicable
·
Score: 0.0

Guideline #346
Violated High
·
Score: -40.3

Guideline #349
Issue Resolved
·
Score: 33.6

Guideline #407
Adhered High
·
Score: 47.0

Guideline #339
Adhered Low
·
Score: 16.8

Guideline #343
Adhered Low
·
Score: 16.8

Guideline #351
Adhered High
·
Score: 33.6

Guideline #348
Adhered High
·
Score: 26.9

Guideline #350
Violated High
·
Score: -13.4

Guideline #352
Not Applicable
·
Score: 0.0

Search Autocomplete:
7 guidelines
·
Score: 214.9

These 7 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 7 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359
Adhered High
·
Score: 40.3

Guideline #404
Adhered Low
·
Score: 20.1

Guideline #361
Adhered High
·
Score: 20.1

Guideline #356
Adhered High
·
Score: 33.6

Guideline #369
Adhered High
·
Score: 40.3

Guideline #368
Adhered High
·
Score: 33.6

Guideline #363
Adhered High
·
Score: 26.9

Results Logic & Guidance:
8 guidelines
·
Score: 67.2

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358
Violated High
·
Score: -47.0

Guideline #362
Adhered Low
·
Score: 23.5

Guideline #370
Adhered High
·
Score: 40.3

Guideline #367
Violated High
·
Score: -26.9

Guideline #355
Adhered Low
·
Score: 10.1

Guideline #394
Issue Resolved
·
Score: 33.6

Guideline #365
Issue Resolved
·
Score: 33.6

Guideline #371
Not Applicable
·
Score: 0.0

Results Layout & Filtering:
12 guidelines
·
Score: -10.1

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382
Violated High
·
Score: -33.6

Guideline #379
Adhered High
·
Score: 53.7

Guideline #386
Issue Resolved
·
Score: 47.0

Guideline #381
Neutral
·
Score: 0.0

Guideline #377
Adhered High
·
Score: 33.6

Guideline #376
Violated High
·
Score: -53.7

Guideline #403
Violated Low
·
Score: -23.5

Guideline #393
Violated High
·
Score: -33.6

Guideline #406
Not Applicable
·
Score: 0.0

Guideline #378
Neutral
·
Score: 0.0

Guideline #401
Not Applicable
·
Score: 0.0

Guideline #402
Not Applicable
·
Score: 0.0

Product Lists & Filtering:
94 guidelines
·
Score: 601.2

List Layout:
7 guidelines
·
Score: 124.0

‘State of the Art’

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541
Not Applicable
·
Score: 0.0

Guideline #533
Adhered High
·
Score: 32.4

Guideline #531
Adhered High
·
Score: 27.0

Guideline #537
Adhered High
·
Score: 27.0

Guideline #535
Not Applicable
·
Score: 0.0

Guideline #536
Not Applicable
·
Score: 0.0

Guideline #862
Adhered High
·
Score: 37.7

Loading Products:
5 guidelines
·
Score: -80.9

These 5 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501
Violated High
·
Score: -32.4

Guideline #502
Violated Low
·
Score: -16.2

Guideline #503
Violated High
·
Score: -16.2

Guideline #504
Violated High
·
Score: -32.4

Guideline #505
Adhered High
·
Score: 16.2

List Items: Product Info & Thumbnails:
16 guidelines
·
Score: 121.3

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440
Adhered High
·
Score: 43.1

Guideline #421
Not Applicable
·
Score: 0.0

Guideline #443
Violated Low
·
Score: -18.9

Guideline #446
Not Applicable
·
Score: 0.0

Guideline #422
Adhered High
·
Score: 32.4

Guideline #441
Adhered High
·
Score: 27.0

Guideline #447
Adhered High
·
Score: 16.2

Guideline #444
Not Applicable
·
Score: 0.0

Guideline #455
Not Applicable
·
Score: 0.0

Guideline #445
Adhered High
·
Score: 37.7

Guideline #457
Not Applicable
·
Score: 0.0

Guideline #463
Not Applicable
·
Score: 0.0

Guideline #456
Neutral
·
Score: 0.0

Guideline #458
Violated High
·
Score: -16.2

Guideline #459
Issue Resolved
·
Score: 21.6

Guideline #462
Violated High
·
Score: -21.6

List Items: Interface & Hit Areas:
10 guidelines
·
Score: 67.4

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448
Adhered High
·
Score: 37.7

Guideline #528
Adhered Low
·
Score: 18.9

Guideline #452
Adhered Low
·
Score: 13.5

Guideline #450
Not Applicable
·
Score: 0.0

Guideline #449
Adhered High
·
Score: 27.0

Guideline #525
Violated High
·
Score: -27.0

Guideline #527
Violated High
·
Score: -27.0

Guideline #529
Issue Resolved
·
Score: 32.4

Guideline #530
Violated Low
·
Score: -8.1

Guideline #526
Not Applicable
·
Score: 0.0

List Items: Personalization:
5 guidelines
·
Score: 59.3

‘State of the Art’

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480
Adhered High
·
Score: 37.7

Guideline #482
Not Applicable
·
Score: 0.0

Guideline #483
Not Applicable
·
Score: 0.0

Guideline #485
Not Applicable
·
Score: 0.0

Guideline #484
Adhered High
·
Score: 21.6

Filtering: Available Filters:
10 guidelines
·
Score: 199.5

‘State of the Art’

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409
Adhered High
·
Score: 43.1

Guideline #413
Not Applicable
·
Score: 0.0

Guideline #418
Adhered High
·
Score: 37.7

Guideline #408
Not Applicable
·
Score: 0.0

Guideline #417
Adhered High
·
Score: 37.7

Guideline #540
Not Applicable
·
Score: 0.0

Guideline #410
Not Applicable
·
Score: 0.0

Guideline #414
Adhered High
·
Score: 27.0

Guideline #416
Adhered High
·
Score: 27.0

Guideline #415
Adhered High
·
Score: 27.0

Filtering: Scope & Logic:
14 guidelines
·
Score: 53.9

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424
Violated High
·
Score: -37.7

Guideline #427
Adhered High
·
Score: 37.7

Guideline #433
Violated High
·
Score: -37.7

Guideline #423
Not Applicable
·
Score: 0.0

Guideline #430
Violated High
·
Score: -32.4

Guideline #428
Adhered High
·
Score: 21.6

Guideline #432
Not Applicable
·
Score: 0.0

Guideline #429
Adhered High
·
Score: 10.8

Guideline #436
Adhered High
·
Score: 10.8

Guideline #439
Not Applicable
·
Score: 0.0

Guideline #488
Adhered High
·
Score: 27.0

Guideline #492
Neutral
·
Score: 0.0

Guideline #493
Adhered High
·
Score: 27.0

Guideline #486
Adhered High
·
Score: 27.0

Filtering: Interface & Layout:
11 guidelines
·
Score: 29.7

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468
Not Applicable
·
Score: 0.0

Guideline #474
Neutral
·
Score: 0.0

Guideline #470
Violated High
·
Score: -37.7

Guideline #464
Adhered Low
·
Score: 13.5

Guideline #467
Adhered High
·
Score: 27.0

Guideline #475
Violated Low
·
Score: -13.5

Guideline #479
Adhered Low
·
Score: 13.5

Guideline #476
Not Applicable
·
Score: 0.0

Guideline #465
Issue Resolved
·
Score: 27.0

Guideline #471
Not Applicable
·
Score: 0.0

Guideline #472
Not Applicable
·
Score: 0.0

Sorting:
11 guidelines
·
Score: 16.2

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510
Violated High
·
Score: -43.1

Guideline #511
Violated High
·
Score: -37.7

Guideline #539
Adhered High
·
Score: 21.6

Guideline #514
Adhered High
·
Score: 27.0

Guideline #513
Adhered High
·
Score: 27.0

Guideline #509
Violated High
·
Score: -27.0

Guideline #521
Adhered High
·
Score: 27.0

Guideline #517
Adhered High
·
Score: 21.6

Guideline #515
Not Applicable
·
Score: 0.0

Guideline #516
Not Applicable
·
Score: 0.0

Guideline #523
Not Applicable
·
Score: 0.0

Comparison Tool:
5 guidelines
·
Score: 10.8

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495
Adhered High
·
Score: 37.7

Guideline #496
Violated High
·
Score: -27.0

Guideline #497
Adhered High
·
Score: 37.7

Guideline #499
Violated High
·
Score: -16.2

Guideline #498
Violated High
·
Score: -21.6

Product Page:
95 guidelines
·
Score: 719.7

Product Page Layout:
8 guidelines
·
Score: 13.8

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751
Not Applicable
·
Score: 0.0

Guideline #753
Violated High
·
Score: -24.2

Guideline #758
Not Applicable
·
Score: 0.0

Guideline #757
Not Applicable
·
Score: 0.0

Guideline #784
Not Applicable
·
Score: 0.0

Guideline #738
Issue Resolved
·
Score: 20.7

Guideline #766
Adhered High
·
Score: 17.3

Guideline #846
Not Applicable
·
Score: 0.0

Product Images:
9 guidelines
·
Score: 105.3

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740
Adhered High
·
Score: 27.6

Guideline #741
Violated High
·
Score: -24.2

Guideline #747
Adhered High
·
Score: 24.2

Guideline #755
Adhered High
·
Score: 17.3

Guideline #744
Not Applicable
·
Score: 0.0

Guideline #745
Adhered High
·
Score: 17.3

Guideline #752
Adhered Low
·
Score: 8.6

Guideline #854
Issue Resolved
·
Score: 17.3

Guideline #756
Adhered High
·
Score: 17.3

Image Gallery UI:
10 guidelines
·
Score: 141.5

‘State of the Art’

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774
Adhered High
·
Score: 24.2

Guideline #771
Not Applicable
·
Score: 0.0

Guideline #776
Adhered High
·
Score: 24.2

Guideline #775
Adhered High
·
Score: 20.7

Guideline #779
Adhered High
·
Score: 17.3

Guideline #783
Adhered High
·
Score: 17.3

Guideline #781
Issue Resolved
·
Score: 17.3

Guideline #773
Issue Resolved
·
Score: 10.4

Guideline #778
Not Applicable
·
Score: 0.0

Guideline #777
Adhered High
·
Score: 10.4

Product Video & 360-View:
4 guidelines
·
Score: 34.5

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759
Adhered High
·
Score: 17.3

Guideline #770
Adhered High
·
Score: 17.3

Guideline #760
Violated Low
·
Score: -6.9

Guideline #761
Adhered High
·
Score: 6.9

The 'Buy' Section:
9 guidelines
·
Score: 69.0

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791
Adhered High
·
Score: 17.3

Guideline #795
Adhered High
·
Score: 24.2

Guideline #820
Adhered High
·
Score: 24.2

Guideline #798
Violated High
·
Score: -17.3

Guideline #817
Violated High
·
Score: -17.3

Guideline #792
Adhered High
·
Score: 17.3

Guideline #816
Adhered High
·
Score: 17.3

Guideline #793
Not Applicable
·
Score: 0.0

Guideline #789
Adhered Low
·
Score: 3.5

Shipping, Returns, and Gifting:
7 guidelines
·
Score: 15.5

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825
Violated High
·
Score: -17.3

Guideline #826
Adhered High
·
Score: 17.3

Guideline #803
Violated Low
·
Score: -12.1

Guideline #836
Adhered High
·
Score: 17.3

Guideline #804
Not Applicable
·
Score: 0.0

Guideline #802
Adhered High
·
Score: 10.4

Guideline #805
Not Applicable
·
Score: 0.0

Product Variations:
9 guidelines
·
Score: 107.0

‘State of the Art’

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848
Adhered High
·
Score: 24.2

Guideline #853
Adhered High
·
Score: 17.3

Guideline #849
Adhered High
·
Score: 17.3

Guideline #837
Issue Resolved
·
Score: 17.3

Guideline #851
Adhered High
·
Score: 10.4

Guideline #800
Not Applicable
·
Score: 0.0

Guideline #850
Issue Resolved
·
Score: 6.9

Guideline #852
Adhered High
·
Score: 6.9

Guideline #856
Issue Resolved
·
Score: 6.9

Product Descriptions:
7 guidelines
·
Score: 91.5

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841
Adhered High
·
Score: 24.2

Guideline #843
Adhered High
·
Score: 24.2

Guideline #861
Not Applicable
·
Score: 0.0

Guideline #860
Adhered High
·
Score: 17.3

Guideline #845
Adhered High
·
Score: 17.3

Guideline #844
Adhered High
·
Score: 17.3

Guideline #847
Violated Low
·
Score: -8.6

Specifications Sheet:
5 guidelines
·
Score: 51.8

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858
Adhered High
·
Score: 24.2

Guideline #840
Violated High
·
Score: -17.3

Guideline #835
Adhered High
·
Score: 17.3

Guideline #839
Adhered High
·
Score: 17.3

Guideline #857
Adhered High
·
Score: 10.4

User Reviews:
13 guidelines
·
Score: -63.9

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739
Adhered High
·
Score: 24.2

Guideline #743
Violated High
·
Score: -24.2

Guideline #750
Violated High
·
Score: -27.6

Guideline #749
Violated High
·
Score: -20.7

Guideline #768
Adhered High
·
Score: 17.3

Guideline #742
Violated High
·
Score: -17.3

Guideline #748
Violated Low
·
Score: -8.6

Guideline #785
Violated High
·
Score: -17.3

Guideline #767
Adhered High
·
Score: 17.3

Guideline #765
Violated High
·
Score: -17.3

Guideline #746
Violated High
·
Score: -17.3

Guideline #763
Adhered High
·
Score: 10.4

Guideline #786
Adhered High
·
Score: 17.3

Auxiliary Content:
5 guidelines
·
Score: 62.1

‘State of the Art’

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807
Adhered High
·
Score: 24.2

Guideline #788
Adhered High
·
Score: 20.7

Guideline #787
Adhered High
·
Score: 17.3

Guideline #806
Not Applicable
·
Score: 0.0

Guideline #769
Not Applicable
·
Score: 0.0

Cross-Sells & Cross-Navigation:
9 guidelines
·
Score: 91.5

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810
Adhered High
·
Score: 17.3

Guideline #811
Adhered High
·
Score: 24.2

Guideline #828
Neutral
·
Score: 0.0

Guideline #813
Adhered High
·
Score: 17.3

Guideline #814
Adhered Low
·
Score: 8.6

Guideline #812
Adhered High
·
Score: 17.3

Guideline #821
Adhered High
·
Score: 17.3

Guideline #819
Violated High
·
Score: -20.7

Guideline #827
Adhered High
·
Score: 10.4

Cart & Checkout:
134 guidelines
·
Score: 917.2

Shopping Cart & “Added to Cart” Behavior:
10 guidelines
·
Score: 43.7

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601
Issue Resolved
·
Score: 14.6

Guideline #600
Adhered High
·
Score: 14.6

Guideline #602
Issue Resolved
·
Score: 14.6

Guideline #603
Issue Resolved
·
Score: 14.6

Guideline #732
Adhered Low
·
Score: 10.2

Guideline #620
Violated Low
·
Score: -7.3

Guideline #623
Violated High
·
Score: -14.6

Guideline #622
Violated Low
·
Score: -7.3

Guideline #673
Violated Low
·
Score: -7.3

Guideline #624
Adhered High
·
Score: 11.6

Account Selection & Creation:
9 guidelines
·
Score: 51.0

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637
Adhered High
·
Score: 20.4

Guideline #652
Violated High
·
Score: -20.4

Guideline #639
Violated Low
·
Score: -10.2

Guideline #677
Adhered High
·
Score: 20.4

Guideline #638
Adhered Low
·
Score: 7.3

Guideline #653
Adhered High
·
Score: 14.6

Guideline #676
Adhered High
·
Score: 14.6

Guideline #665
Not Applicable
·
Score: 0.0

Guideline #640
Adhered Low
·
Score: 4.4

Customer & Address Information:
12 guidelines
·
Score: 85.9

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731
Adhered High
·
Score: 20.4

Guideline #566
Adhered High
·
Score: 23.3

Guideline #567
Not Applicable
·
Score: 0.0

Guideline #565
Violated High
·
Score: -20.4

Guideline #736
Issue Resolved
·
Score: 20.4

Guideline #561
Adhered High
·
Score: 14.6

Guideline #558
Adhered High
·
Score: 14.6

Guideline #557
Violated Low
·
Score: -7.3

Guideline #560
Neutral
·
Score: 0.0

Guideline #573
Adhered High
·
Score: 11.6

Guideline #562
Not Applicable
·
Score: 0.0

Guideline #564
Adhered High
·
Score: 8.7

Gifting Flow & Features:
5 guidelines
·
Score: -1.5

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647
Not Applicable
·
Score: 0.0

Guideline #650
Adhered High
·
Score: 14.6

Guideline #646
Violated Low
·
Score: -7.3

Guideline #649
Not Applicable
·
Score: 0.0

Guideline #645
Violated High
·
Score: -8.7

Shipping & Store Pickup:
11 guidelines
·
Score: 56.8

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544
Adhered High
·
Score: 20.4

Guideline #547
Violated High
·
Score: -17.5

Guideline #550
Adhered High
·
Score: 14.6

Guideline #543
Adhered Low
·
Score: 7.3

Guideline #548
Violated High
·
Score: -11.6

Guideline #549
Adhered High
·
Score: 5.8

Guideline #632
Neutral
·
Score: 0.0

Guideline #633
Adhered High
·
Score: 14.6

Guideline #631
Adhered High
·
Score: 14.6

Guideline #634
Neutral
·
Score: 0.0

Guideline #635
Adhered High
·
Score: 8.7

Payment Flow & Methods (Incl. 3rd-Party):
8 guidelines
·
Score: 61.1

‘State of the Art’

These 8 ‘Payment Flow & Methods (Incl. 3rd-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. 3rd-Party)’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590
Adhered High
·
Score: 14.6

Guideline #671
Adhered Low
·
Score: 8.7

Guideline #617
Not Applicable
·
Score: 0.0

Guideline #615
Adhered High
·
Score: 14.6

Guideline #616
Not Applicable
·
Score: 0.0

Guideline #672
Adhered High
·
Score: 11.6

Guideline #586
Adhered High
·
Score: 11.6

Guideline #589
Not Applicable
·
Score: 0.0

Credit Card Form:
10 guidelines
·
Score: 87.4

‘State of the Art’

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582
Adhered High
·
Score: 20.4

Guideline #594
Adhered High
·
Score: 20.4

Guideline #587
Violated Low
·
Score: -10.2

Guideline #583
Adhered High
·
Score: 14.6

Guideline #588
Issue Resolved
·
Score: 14.6

Guideline #577
Adhered High
·
Score: 14.6

Guideline #584
Neutral
·
Score: 0.0

Guideline #591
Adhered High
·
Score: 11.6

Guideline #585
Violated Low
·
Score: -4.4

Guideline #664
Adhered High
·
Score: 5.8

Order Review:
5 guidelines
·
Score: 4.4

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552
Violated High
·
Score: -20.4

Guideline #556
Adhered Low
·
Score: 8.7

Guideline #545
Adhered High
·
Score: 14.6

Guideline #551
Adhered Low
·
Score: 7.3

Guideline #553
Violated Low
·
Score: -5.8

Order Confirmation & E-Mail:
4 guidelines
·
Score: 11.6

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599
Violated Low
·
Score: -7.3

Guideline #596
Adhered Low
·
Score: 5.8

Guideline #598
Adhered High
·
Score: 8.7

Guideline #597
Adhered Low
·
Score: 4.4

Form & Page Design:
10 guidelines
·
Score: 100.5

‘State of the Art’

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606
Adhered High
·
Score: 14.6

Guideline #611
Violated High
·
Score: -14.6

Guideline #687
Adhered High
·
Score: 11.6

Guideline #613
Adhered High
·
Score: 8.7

Guideline #607
Adhered High
·
Score: 8.7

Guideline #608
Adhered High
·
Score: 8.7

Guideline #730
Adhered High
·
Score: 20.4

Guideline #679
Issue Resolved
·
Score: 20.4

Guideline #668
Adhered Low
·
Score: 7.3

Guideline #733
Adhered High
·
Score: 14.6

User Interactions & Distractions:
10 guidelines
·
Score: 99.0

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696
Adhered High
·
Score: 20.4

Guideline #707
Adhered High
·
Score: 14.6

Guideline #609
Adhered High
·
Score: 14.6

Guideline #709
Adhered High
·
Score: 14.6

Guideline #726
Issue Resolved
·
Score: 17.5

Guideline #714
Not Applicable
·
Score: 0.0

Guideline #727
Adhered High
·
Score: 20.4

Guideline #713
Violated High
·
Score: -17.5

Guideline #657
Adhered High
·
Score: 8.7

Guideline #699
Adhered High
·
Score: 5.8

Cross-Sells:
4 guidelines
·
Score: 49.5

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581
Issue Resolved
·
Score: 20.4

Guideline #579
Issue Resolved
·
Score: 14.6

Guideline #580
Issue Resolved
·
Score: 14.6

Guideline #578
Not Applicable
·
Score: 0.0

Validation Errors & Data Persistence:
10 guidelines
·
Score: 120.8

‘State of the Art’

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720
Adhered High
·
Score: 23.3

Guideline #723
Issue Resolved
·
Score: 23.3

Guideline #722
Adhered High
·
Score: 20.4

Guideline #719
Adhered Low
·
Score: 10.2

Guideline #721
Neutral
·
Score: 0.0

Guideline #718
Adhered High
·
Score: 17.5

Guideline #625
Adhered High
·
Score: 17.5

Guideline #626
Adhered High
·
Score: 17.5

Guideline #627
Violated High
·
Score: -8.7

Guideline #629
Not Applicable
·
Score: 0.0

Field Labels & Microcopy:
7 guidelines
·
Score: 5.8

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686
Violated Low
·
Score: -11.6

Guideline #683
Adhered High
·
Score: 20.4

Guideline #681
Adhered High
·
Score: 14.6

Guideline #685
Violated High
·
Score: -11.6

Guideline #694
Violated High
·
Score: -14.6

Guideline #690
Not Applicable
·
Score: 0.0

Guideline #689
Adhered High
·
Score: 8.7

Field Design & Features:
8 guidelines
·
Score: 99.0

‘State of the Art’

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674
Adhered High
·
Score: 20.4

Guideline #659
Adhered High
·
Score: 14.6

Guideline #669
Adhered High
·
Score: 14.6

Guideline #660
Adhered High
·
Score: 14.6

Guideline #658
Adhered High
·
Score: 8.7

Guideline #705
Adhered High
·
Score: 8.7

Guideline #670
Adhered High
·
Score: 8.7

Guideline #663
Issue Resolved
·
Score: 8.7

Default Values & Autocompletion:
8 guidelines
·
Score: 62.6

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555
Adhered High
·
Score: 20.4

Guideline #554
Adhered High
·
Score: 17.5

Guideline #568
Adhered High
·
Score: 17.5

Guideline #576
Violated High
·
Score: -14.6

Guideline #572
Adhered High
·
Score: 17.5

Guideline #734
Violated Low
·
Score: -4.4

Guideline #618
Not Applicable
·
Score: 0.0

Guideline #571
Adhered High
·
Score: 8.7

Accounts & Self-Service:
65 guidelines
·
Score: 193.2

Account Drop-Down:
7 guidelines
·
Score: 218.6

‘State of the Art’

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871
Adhered High
·
Score: 50.8

Guideline #872
Adhered High
·
Score: 50.8

Guideline #876
Adhered Low
·
Score: 25.4

Guideline #877
Not Applicable
·
Score: 0.0

Guideline #886
Adhered High
·
Score: 61.0

Guideline #887
Neutral
·
Score: 0.0

Guideline #900
Adhered High
·
Score: 30.5

Account Dashboard:
6 guidelines
·
Score: -45.8

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863
Not Applicable
·
Score: 0.0

Guideline #865
Violated High
·
Score: -61.0

Guideline #866
Not Applicable
·
Score: 0.0

Guideline #870
Violated High
·
Score: -40.7

Guideline #873
Adhered Low
·
Score: 15.3

Guideline #874
Adhered High
·
Score: 40.7

Account Sign In:
6 guidelines
·
Score: 142.3

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864
Adhered High
·
Score: 61.0

Guideline #888
Adhered High
·
Score: 30.5

Guideline #891
Violated Low
·
Score: -25.4

Guideline #893
Adhered High
·
Score: 50.8

Guideline #896
Adhered High
·
Score: 30.5

Guideline #902
Violated High
·
Score: -30.5

Guideline #904
Violated High
·
Score: -20.3

Guideline #908
Adhered High
·
Score: 50.8

Guideline #911
Violated Low
·
Score: -25.4

Guideline #916
Violated High
·
Score: -50.8

Guideline #917
Adhered High
·
Score: 20.3

Guideline #918
Adhered High
·
Score: 30.5

Guideline #919
Violated High
·
Score: -50.8

Orders & Order Tracking:
14 guidelines
·
Score: -15.3

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878
Violated High
·
Score: -40.7

Guideline #884
Violated High
·
Score: -20.3

Guideline #895
Violated High
·
Score: -50.8

Guideline #905
Violated Low
·
Score: -15.3

Guideline #906
Adhered High
·
Score: 50.8

Guideline #907
Adhered High
·
Score: 50.8

Guideline #909
Violated High
·
Score: -50.8

Guideline #910
Adhered High
·
Score: 20.3

Guideline #912
Violated High
·
Score: -30.5

Guideline #913
Violated High
·
Score: -30.5

Guideline #914
Adhered High
·
Score: 50.8

Guideline #915
Adhered High
·
Score: 30.5

Guideline #924
Adhered High
·
Score: 50.8

Guideline #925
Violated High
·
Score: -30.5

Order Returns:
11 guidelines
·
Score: -96.6

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875
Violated High
·
Score: -30.5

Guideline #880
Not Applicable
·
Score: 0.0

Guideline #881
Not Applicable
·
Score: 0.0

Guideline #883
Violated High
·
Score: -71.2

Guideline #885
Not Applicable
·
Score: 0.0

Guideline #892
Violated High
·
Score: -50.8

Guideline #901
Adhered High
·
Score: 20.3

Guideline #923
Adhered High
·
Score: 50.8

Mobile E-Commerce:
144 guidelines
·
Score: 867.0

Mobile Homepage, Navigation, & Search:
12 guidelines
·
Score: 80.8

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209
Not Applicable
·
Score: 0.0

Guideline #116
Adhered High
·
Score: 31.5

Guideline #130
Adhered High
·
Score: 23.6

Guideline #228
Adhered Low
·
Score: 9.9

Guideline #210
Violated Low
·
Score: -13.8

Guideline #211
Adhered High
·
Score: 31.5

Guideline #229
Adhered Low
·
Score: 13.8

Guideline #230
Violated Low
·
Score: -13.8

Guideline #203
Neutral
·
Score: 0.0

Guideline #166
Adhered Low
·
Score: 13.8

Guideline #93
Violated High
·
Score: -15.8

Guideline #91
Not Applicable
·
Score: 0.0

Mobile Product Lists:
15 guidelines
·
Score: 114.3

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90
Adhered High
·
Score: 31.5

Guideline #89
Adhered High
·
Score: 27.6

Guideline #79
Adhered High
·
Score: 23.6

Guideline #233
Adhered Low
·
Score: 9.9

Guideline #87
Adhered High
·
Score: 19.7

Guideline #76
Adhered High
·
Score: 23.6

Guideline #80
Violated High
·
Score: -19.7

Guideline #143
Violated Low
·
Score: -9.9

Guideline #78
Not Applicable
·
Score: 0.0

Guideline #216
Not Applicable
·
Score: 0.0

Guideline #75
Neutral
·
Score: 0.0

Guideline #74
Adhered High
·
Score: 7.9

Guideline #158
Violated High
·
Score: -19.7

Guideline #162
Adhered High
·
Score: 19.7

Guideline #102
Not Applicable
·
Score: 0.0

Mobile Filtering & Sorting:
9 guidelines
·
Score: 134.0

‘State of the Art’

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212
Adhered High
·
Score: 27.6

Guideline #221
Adhered High
·
Score: 27.6

Guideline #215
Adhered High
·
Score: 19.7

Guideline #222
Adhered High
·
Score: 19.7

Guideline #68
Neutral
·
Score: 0.0

Guideline #232
Adhered High
·
Score: 19.7

Guideline #219
Violated Low
·
Score: -7.9

Guideline #213
Adhered High
·
Score: 15.8

Guideline #142
Adhered High
·
Score: 11.8

Mobile Product Page Layouts:
6 guidelines
·
Score: 0.0

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159
Adhered High
·
Score: 23.6

Guideline #169
Adhered High
·
Score: 15.8

Guideline #77
Adhered High
·
Score: 11.8

Guideline #109
Adhered High
·
Score: 31.5

Guideline #110
Adhered Low
·
Score: 13.8

Guideline #113
Adhered High
·
Score: 27.6

Guideline #112
Violated High
·
Score: -15.8

Guideline #114
Adhered Low
·
Score: 3.9

Guideline #148
Adhered High
·
Score: 27.6

Guideline #133
Adhered High
·
Score: 19.7

Guideline #134
Not Applicable
·
Score: 0.0

Guideline #164
Adhered High
·
Score: 27.6

Guideline #163
Adhered High
·
Score: 23.6

Mobile Shopping Cart, Cost & Account:
10 guidelines
·
Score: 51.2

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208
Adhered Low
·
Score: 9.9

Guideline #140
Adhered Low
·
Score: 5.9

Guideline #104
Adhered Low
·
Score: 15.8

Guideline #103
Not Applicable
·
Score: 0.0

Guideline #107
Not Applicable
·
Score: 0.0

Guideline #106
Not Applicable
·
Score: 0.0

Guideline #127
Adhered High
·
Score: 19.7

Guideline #179
Adhered High
·
Score: 27.6

Guideline #180
Violated High
·
Score: -27.6

Guideline #185
Not Applicable
·
Score: 0.0

Mobile Checkout Information:
15 guidelines
·
Score: 100.5

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120
Not Applicable
·
Score: 0.0

Guideline #108
Adhered High
·
Score: 27.6

Guideline #168
Adhered High
·
Score: 23.6

Guideline #167
Adhered High
·
Score: 23.6

Guideline #139
Issue Resolved
·
Score: 23.6

Guideline #150
Not Applicable
·
Score: 0.0

Guideline #205
Issue Resolved
·
Score: 19.7

Guideline #118
Adhered Low
·
Score: 9.9

Guideline #194
Neutral
·
Score: 0.0

Guideline #192
Adhered High
·
Score: 7.9

Guideline #196
Violated High
·
Score: -7.9

Guideline #182
Adhered High
·
Score: 11.8

Guideline #193
Violated High
·
Score: -11.8

Guideline #161
Violated High
·
Score: -15.8

Guideline #191
Violated High
·
Score: -11.8

Mobile Form Field Usability:
18 guidelines
·
Score: 106.4

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186
Adhered High
·
Score: 27.6

Guideline #190
Adhered High
·
Score: 23.6

Guideline #121
Adhered High
·
Score: 19.7

Guideline #183
Not Applicable
·
Score: 0.0

Guideline #189
Adhered High
·
Score: 19.7

Guideline #128
Not Applicable
·
Score: 0.0

Guideline #187
Adhered High
·
Score: 7.9

Guideline #165
Violated Low
·
Score: -3.9

Guideline #181
Not Applicable
·
Score: 0.0

Guideline #197
Not Applicable
·
Score: 0.0

Guideline #155
Violated High
·
Score: -31.5

Guideline #156
Violated Low
·
Score: -15.8

Guideline #160
Violated High
·
Score: -27.6

Guideline #157
Adhered High
·
Score: 23.6

Guideline #145
Issue Resolved
·
Score: 23.6

Guideline #171
Adhered High
·
Score: 19.7

Guideline #184
Adhered High
·
Score: 15.8

Guideline #220
Adhered Low
·
Score: 3.9

Touch Keyboards:
5 guidelines
·
Score: 67.0

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71
Adhered Low
·
Score: 11.8

Guideline #65
Adhered High
·
Score: 23.6

Guideline #69
Adhered High
·
Score: 15.8

Guideline #70
Adhered High
·
Score: 7.9

Guideline #66
Adhered High
·
Score: 7.9

Mobile Validation Errors:
7 guidelines
·
Score: 2.0

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why B&H Photo and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119
Not Applicable
·
Score: 0.0

Guideline #224
Neutral
·
Score: 0.0

Guideline #226
Not Applicable
·
Score: 0.0

Guideline #225
Violated High
·
Score: -19.7

Guideline #223
Adhered High
·
Score: 15.8

Guideline #227
Adhered Low
·
Score: 5.9

Guideline #175
Not Applicable
·
Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, B&H Photo’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Electronics & Office

Overall B&H Photo ranks 1 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and is the best performing site in the Electronics & Office industry.