STEVEN SOSHEA DESIGN

Cashflower Responsive Web App UI

Context
Cashflower is a responsive web application created to help small businesses and start-ups manage their cash flow and burn rate through a predictive payment algorithm.

Contributions
As a core member of a scrappy pre-funded three person start-up team, I provided all primary UX design, brand creative direction, and significant amounts of front-end coding. (Top) Within the Forecasting UI, I created prominent circular KPI data points to provide critical quick-glance status of financial accounts, while the chart indicates shifting status over time. Lower four buttons provide key actions, along with related financial totals and a breakdown of individual account statuses, in order to inform needed user actions within the table below. (Bottom) Within the Loan Application UI, the complexity of a loan application form is organized and structured for easy comprehension, therefore removing friction and aiding in completion.