The Cloud-based application enables contact centres to offer their clients live two-way conversations via text or social media.

The Application allows conversations to happen across multiple platforms such as SMS, Facebook Messenger, Twitter, the worldwide web and email.

“Chat-based CRM reaches users in their comfort zones without them needing to find the time or location to place yesteryear’s voice call. This is personalised support with proven results,” says Jennifer Venter, HOD - Financial Services of Archer Digital.

ChatBots are considered to be one of the new focus areas for marketers with over 100 000 active chatbots now online globally.

Archer Digital’s messaging platforms capture every message sent or received by customers. This includes the content of the message itself and all the associated delivery and receipt information. This enables the effective interrogation of response rates and click-through data, and the subsequent tweaking of mobile marketing campaigns for even better future performance.