GoRVing

As the digital partner for GoRVing Canada since 2012, Level has designed, developed and continues to maintain a bilingual responsive website experience for Canadian RVers. My role as project lead involves UX/UI, digital marketing consultation, ongoing optimization and a range of content creation for both print and digital materials. Most recently, I developed a framework for user testing scenarios that has improved conversion rates among the dealer leads program currently servicing over 200 dealers across Canada.