ELLWANGEN, Germany - As a leading innovator in the flashlight segment, VARTA is constantly developing new concepts so as to remain successful among consumers and trade partners. These concepts also include the three new flashlights in the Active range, whose practical features and high-quality workmanship offer significant added value. "With the new Active flashlights, we once again have high-end products in our range at extremely favourable prices. We are therefore making flashlights from the professional segment available this year to a wide customer base," explains Peter Werner, Senior Marketing Director Batteries and International Key Account Coordination for VARTA Consumer Batteries.

Customers who start planning their camping or climbing holidays or other outdoor activities early have for many years found the perfect lighting solution at VARTA - now more so than ever. The three new mobile aids are the LED Camping Lantern, LED Sports Head Light and LED Outdoor Pro. All are equipped with high-performance LEDs - for optimum visibility even in the depth of night. With these innovations, VARTA is renewing its support for traders and guaranteeing success in flashlight sales .

4W LED Outdoor Pro: an all-rounder in the premium segment

With the new Outdoor Pro, VARTA once again has an absolute premium outdoor flashlight in its product range. The 4 Watt, 150 lumen high performance LED generates an extremely long light beam of more than 75 metres. Robust and water resistant, this pocket flashlight is an absolute must for use at home and when out and about. Visually, the anodised aluminium casing in titanium light green is also an eye-catcher. Thanks to the practical blister pack opening, customers can experience the pleasant feel of the flashlights and the high quality of the materials directly at the point of sale.

1W LED Sports Head Light: for good, hands-free visibility

Jogging at dusk or exploring dark caves and ravines while out climbing? No problem with the new Sports Head Light from VARTA. The ultra light head light pierces the darkness thanks to its 1 Watt, 80 lumen high performance LED. Using the rotating diffuser lenses, the flashlight can also be switched from a long range light beam to close flood light. Furthermore, the fully adjustable head strap maximises the wearing comfort.

4W LED Camping Lantern: multi-faceted and robust

Whether in a tent, on a boat or at a garden party - the LED Camping Lantern guarantees unbeatable lighting even after night falls. This is achieved thanks to the 4-Watt high-performance LED, which provides a light beam of - believe it or not - 300 lumen. If you do not require quite so much light and want to save energy at the same time, switch to the battery-saving mode which still provides 50 percent luminance and has a battery lifetime of up to 150 hours. The handling of the camping flashlight has also been thought through to the smallest degree: its casing is splash-proof, a rubber foot ensures that it can stand up firmly and an integrated hook at the bottom turns it from a standing into a hanging lamp in a flash.

The three new flashlights from VARTA will be sold at the RRP of EUR 29.00 (4 Watt LED Outdoor Pro), RRP EUR 21.99 (1 Watt LED Sports Head Light) and RRP EUR 29.99 (4 Watt LED Camping Lantern).