Olympic Cards Ltd IPO Basis of Allotment

(Originally incorporated as 'Olympic Business Credits (Madras) Private Limited' on
April 21,1992 under the Companies Act, 1956 at Chennai vide Certificate of Incorporation
bearing Corporate Identification Number U65993TN1992PLC022521 issued by the Registrar of
Companies, Tamil Nadu at Chennai ('ROC'). Subsequently, the Company became a Public
Limited Company and the name was changed to 'Olympic Business Credits (Madras) Limited'
vide fresh Certificate of Incorporation dated October 31,1996. Further, the name of the
Company was changed to 'Olympic Cards Limited' and a fresh Certificate of Incorporation
was obtained from ROC on June 2, 1998. For details of changes in the registered office of
our Company, please refer the section titled 'History and Corporate Structure' beginning
on page 102 of the Prospectus.)

The Promoters of our Company are Mr. H. Noor Mohamed and Mrs. S.
Jarina

BASIS OF ALLOTMENT

PUBLIC ISSUE OF 83,33,333 EQUITY SHARES OF RS. 10 EACH OF OLYMPIC CARDS LIMITED
(THE 'COMPANY' OR THE ISSUER) FOR CASH AT A PRICE OF RS. 30 PER EQUITY SHARE,
INCLUDING A SHARE PREMIUM OF RS. 20 PER EQUITY SHARE, AGGREGATING UPTO RS.2500.00LACS (THE ISSUE). THE ISSUE WOULD CONSTITUTE 49.45 % OF THE FULLY DILUTED POST-ISSUE
PAID UP CAPITAL OF THE COMPANY.

ISSUE PRICE: RS. 30/- PER EQUITY SHARE OF FACE VALUE OF RS. 10/- EACH.
THE ISSUE PRICE IS 3 TIMES THE FACE VALUE

BID/ISSUE OPENED ON MARCH 09, 2012 AND CLOSED ON MARCH 13, 2012.

This Issue is being made through the , 100% Book Building Process wherein up to 50% of
the Issue shall be allocated on a proportionate basis to Qualified Institutional Buyers
("QIBs"), out of which 5% shall be available for allocation on a proportionate
basis to Mutual Funds. The balance shall be available for allocation on a proportionate
basis to all QIBs, including Mutual Funds, subject to valid bids being received from them
at or above the Issue Price. Further, not less than 15% of the Issue shall be available
for allocation on a proportionate basis to Non Institutional Bidders and not less than 35%
of the Issue shall be available for allocation on a proportionate basis to Retail
Individual Bidders, subject to valid bids being received at or above the Issue Price.
Qualified Institutional Buyers and Non-Institutional Investors should mandatorily required
to apply through ASBA.

The Issue received 1697 applications for 8247000 equity shares resulting in 0.99 times
subscription. The details of the applications (including ASBA applications) received in
the Issue from Qualified Institutional Buyers, Non-Institutional and Retail Individual
Investor categories are as detailed hereunder: (before technical rejections)

Sr.No.

Category

No. of Applications

No. of Equity Shares

No. of times subscription

A

Retail Individual Bidders

1636

3949200

1.35

B

Non Institutional Bidders

61

4297800

3.44

C

Qualified Institutional Bidders

Nil

Nil

Nil

Total

1697

8247000

Final Demand
The final demand at different bid prices is as under:

Bid Priced)

No. of Equity Shares

% to Total

Cumulative Total

Cumulative % to total

30

4016800

48.27

8322000

100.00

31

600

0.01

4305200

51.73

32

1403200

16.86

4304600

51.73

Cut-off

2901400

34.86

2901400

34.86

The Basis of Allocation was finalized in consultation with the Designated Stock
Exchange, being BSE Limited ("BSE") on March 22,2012.

A. Allocation to Retail Individual Bidders (After Technical Rejections)
The Basis of Allocation to the Retail Individual Bidders, who have bid at cut-off or at
the Issue Price of Rs.30 per Equity Share, was finalized in consultation with BSE. This
category has been subscribed to the extent of 0.6554 times. The total number of shares
allotted in Retail Individual Bidders category is 3823000 Equity Shares to 1580 successful
applicants which includes the spill over portion from QIB category of 2916666 Equity
Shares and spill over to Non Institutional Investor category of 2010333 Equity Shares. The
category-wise details of the Basis of Allotment are as under:

Category

Number of Applications

% to Total

Total Number of Equity Shares applied

% to Total

Number of Equity Shares allotted

Ratio

Total Number of Equity Shares allotted

200

786

49.75

157200

4.11

200

FIRM

157200

400

56

3.54

22400

0.59

400

FIRM

22400

600

43

2.72

25800

0.67

600

FIRM

25800

800

18

1.14

14400

0.38

800

FIRM

14400

1000

41

2.59

41000

1.07

1000

FIRM

41000

1200

4

0.25

4800

0.13

1200

FIRM

4800

1400

2

0.13

2800

0.07

1400

FIRM

2800

1600

10

0.63

16000

0.42

1600

FIRM

16000

2000

5

0.32

10000

0.26

2000

FIRM

10000

2400

2

0.13

4800

0.13

2400

FIRM

4800

2600

1

0.06

2600

0.07

2600

FIRM

2600

2800

2

0.13

5600

0.15

2800

FIRM

5600

3000

75

4.75

225000

5.89

3000

FIRM

225000

3200

1

0.06

3200

0.08

3200

FIRM

3200

3400

2

0.13

6800

0.18

3400

FIRM

6800

3600

3

0.19

10800

0.28

3600

FIRM

10800

4000

4

0.25

16000

0.42

4000

FIRM

16000

4600

2

0.13

9200

0.24

4600

FIRM

9200

5000

22

1.39

110000

2.88

5000

FIRM

110000

5200

1

0.06

5200

0.14

5200

FIRM

5200

5400

1

0.06

5400

0.14

5400

FIRM

5400

5800

5

0.32

29000

0.76

5800

FIRM

29000

6000

33

2.09

198000

5.18

6000

FIRM

198000

6200

361

22.85

2238200

58.55

6200

FIRM

2238200

6400

6

0.38

38400

1.00

6400

FIRM

38400

6600

94

5.95

620400

16.23

6600

FIRM

620400

B. Allocation to Non Institutional Bidders (After Technical Rejections)
The Basis of Allocation to the Non-Institutional Bidders, who have bid at the Issue Price
of Rs. 30 per Equity Share, was finalized in consultation with BSE. This category has been
subscribed to the extent of 0.8795 times. The total number of equity shares allotted in
this category is 3966800 equity shares to 60 successful applicants which includes the
spill over portion from QIB category of 1250000 Equity Shares and Retail Individual
category of 2010333 Equity Shares. The category wise details of the Basis of Allotment are
as under:

Category

Number of Applications

% to Total

Total Number of Equity Shares applied

% to Total

Number of Equity Shares allotted

Ratio

Total Number of Equity Shares allotted

10000

3

5.00

30000

0.76

10000

FIRM

30000

15000

1

1.67

15000

0.38

15000

FIRM

15000

15400

4

6.67

61600

1.55

15400

FIRM

61600

15600

6

10.00

93600

2.36

15600

FIRM

93600

16600

11

18.33

182600

4.60

16600

FIRM

182600

16800

2

3.33

33600

0.85

16800

FIRM

33600

18600

1

1.67

18600

0.47

18600

FIRM

18600

19400

1

1.67

19400

0.49

19400

FIRM

19400

20000

1

1.67

20000

0.50

20000

FIRM

20000

23000

1

1.67

23000

0.58

23000

FIRM

23000

24000

2

3.33

48000

1.21

24000

FIRM

48000

25000

4

6.67

100000

2.52

25000

FIRM

100000

26000

2

3.33

52000

1.31

26000

FIRM

52000

31200

1

1.67

31200

0.79

31200

FIRM

31200

32600

1

1.67

32600

0.82

32600

FIRM

32600

40000

1

1.67

40000

1.01

40000

FIRM

40000

43400

1

1.67

43400

1.09

43400

FIRM

43400

57800

1

1.67

57800

1.46

57800

FIRM

57800

61800

1

1.67

61800

1.56

61800

FIRM

61800

62400

3

5.00

187200

4.72

62400

FIRM

187200

63000

2

3.33

126000

3.18

63000

FIRM

126000

66600

1

1.67

66600

1.68

66600

FIRM

66600

100000

2

3.33

200000

5.04

100000

FIRM

200000

133200

3

5.00

399600

10.07

133200

FIRM

399600

156200

1

1.67

156200

3.94

156200

FIRM

156200

200000

1

1.67

200000

5.04

200000

FIRM

200000

667000

1

1.67

667000

16.81

667000

FIRM

667000

1000000

1

1.67

1000000

25.21

1000000

FIRM

1000000

The Board of Directors of the Company at it's Meeting held on March 22, 2012, has taken
on record the basis of allocation of shares approved by the Designated Stock Exchange
viz., BSE Limited ("BSE") and has authorized the Corporate Action for the
transfer of the shares to various successful applicants.

The CAN-cum-Refund Orders and allotment advice and/or notices have been dispatched to
the address of the bidders as registered with the depositories. Further the instructions
to SCSBs have been dispatched/mailed on March 24,2012. In case the same is not received
within ten days, investors may contact at the address given below. The Refund Orders have
been over-printed with the Bank Account details as registered, if any, with the
depositories.

The Equity Shares allocated to successful applicants are being credited to their
beneficiary accounts subject to validation of the account details with the depositories
concerned. Commencement of Trading:

The Company is taking steps to get the Equity Shares admitted for trading on BSE
Limited on or before March 28,2012.

INVESTORS PLEASE NOTE
This details of the allocation made would be hosted on the website of Registrars to the
Issue, Cameo Corporate Services Limited at Website: www.cameoindia.com

All future correspondence in this regard may kindly be addressed to the Registrars
to the issue quoting full name of the First/ Sole applicant, serial number of the
bid-cum-application form, number of shares bid for, name of the Member of the Syndicate,
Place where the bid was submitted and payment details at the address given below: