Because Blizzard. They have had a stellar set of games in the past, and really shine with the polish they apply both pre and post release. I think the RMAH may have tainted this particular one a bit too much to make any expansion amazing though.

Just put some muscley dudes in banana hammocks or something, that should make it fair, and the only people who might object are people insecure in their sexuality who are ashamed that they got a boner from some dude in a tight outfit.

This.

Seems like they could save themselves a lot of bad press by hiring one booth dude. Surely there would be enough gay guys/girls attending that someone would appreciate seeing him.