UT Research Foundation

The University of Tennessee Research Foundation is a non-profit 501(c)(3) organization that promotes the commercialization of UT intellectual property, encourages an entrepreneurial culture, contributes to state and regional economic development, and promotes research and education to benefit the people of Tennessee and beyond.

Primary Wordmark

The primary wordmark is the graphic foundation for all wordmarks. It’s the most immediate and most
recognizable way for our audiences to know that the publication in their hands or the website they are
visiting has a relationship to UT. Consistent use of the icon and “The University of Tennessee” within the
wordmark strengthens the University of Tennessee System’s identity as a cohesive yet multi-faceted institution.

Secondary Wordmark

The secondary wordmark should be subordinate to the primary wordmark. It is less formal and used in
applications in which the relationship to the University and its full name are obvious or understood.

Tertiary Wordmark

The tertiary wordmark should be subordinate to the secondary wordmark. It should be used sparingly in
only the appropriate cases where the secondary wordmark is not suitable. It is least-formal and used in
applications in which the relationship to the University is obvious or understood.

Suggested Usage:
Lapel pins, baseball caps and tote bags

Limited color and dark backgrounds

The primary, secondary and tertiary wordmarks can be used with white text for dark backgrounds or in black and white for printing restrictions for printing.