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O’Neill is rooted in Californian extreme sports culture thanks to the rich history of the brand. The company was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions and has continued producing functional and innovative board riding products, which lie at the core of everything the company does.

O'Neill as a brand has continued to create some of the best equipment available for surf enthusiasts whilst also integrating themselves into the culture by sponsoring riders and events worldwide. This has made them a mainstay in the community and allowed them to grow significantly as a result. O'Neill has used this popularity to expand from selling only wetsuits to providing a full range of high-quality clothing and accessories for men, women, and children, as well as continuing to create some of the best wetsuits on the market.