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Description

Discover how to leverage the power of the Facebook community to
achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than
65 billion page visits per month. With Facebook, an organization
can market and promote their brand, products, or services via the
network's built-in components of profile pages, polls, community
building, advertising, word-of-mouth marketing, and business
applications. This insightful resource focuses on the strategies,
tactics, and techniques necessary to lead your organization into
the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a
must-have guide for the most reliable, responsible, and ethical
business and marketing practices with Facebook.

A helpful reference that discusses essential strategies,
tactics, and techniques for excelling in the world of Facebook
marketing

Examines setting up a business profile page, hosting an event
on Facebook, and tracking your return-on-investment

Shares strategies for successful Facebook advertising
campaigns

Demonstrates how to create widgets and Facebook
applications

Face it: this essential book contains everything you need to
know for your foray into Facebook marketing.

Note: CD-ROM/DVD and other supplementary materials are
not included as part of eBook file.