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#SwatchClub

Welcome to the Swatch Club.

The Swatch Club is all about people. It’s about turning the ordinary into extraordinary in every step of the way. Discover a journey through the Swatch design and heritage, always in the search for a good chance to celebrate the joy of life.

The Club

People who love art, design, sports and the most exciting lifestyle trends. Members get together in unique locations all over the world for special events and unique encounters with artists, athletes and celebrities.

Premium member

Gold member

Every year, as Premium member you have the opportunity to show us your most explosive creativity and get the chance to know our most passionate collectors.

Pioneer member

If you keep up the good Club vibes as a Gold member, after a year you’ll be granted the Pioneer status! Work your way up to the ultimate Swatch Club membership!

The door is open.

Have you met our special Club watch this year? Just follow the dots and the magic will appear.

The Swatch FOLLOW THE DOTS is the unlimited Club watch of the year. It is available online and in-stores. Are you a Premium member? Come to our events for an exclusive, limited and numbered edition of this watch. Psst, don’t tell anyone!