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Norco division takes over John Henry Bikes

VANCOUVER, British Columbia (BRAIN) — LTP Sports Group Inc., the new distribution arm of Norco Bicycles, has taken over ownership of Norco dealer John Henry Bikes, a fixture on Vancouver’s North Shore for 20 years, following the retirements of owners John Henry and Willie Cromack.

"As a part of the Norco Partnership program, LTP Sports has invested in the John Henry brand and culture. John Henry, Willie and key staff confirmed their wishes for the store to continue to be an exclusive partner of LTP Sports Group," said Norco president John Williams. The shop will continue to operate as Norco John Henry Bikes.

"Having watched the cycling boom take place over the last 20 years I am proud to have been a part of this industry," said Henry. "I am excited about taking my bikes on some long trips, continuing to be a part of events and our cycling club and to enjoy watching the riding community continue to grow. It has been a wonderful ride and our family is thrilled with the legacy we are leaving behind."

Said Cromack “We are so proud to have been a part of this phenomenal community and to have been able to contribute. We look forward to seeing the legacy continue. I am personally excited about dedicating more time to our Escape Adventures Camps for kids, our charitable enterprise CYCLE4:What Matters Foundation, our media arm FMG and whatever fresh challenges come our way.”