Abercrombie & Fitch fragrances: An American clothing retailer for casual wear located in New Albany, Ohio. Founded in 1892 by David T. Abercrombie and Ezra Fitch in Manhattan, New York as an elite sporting goods outfitter. Learn more

Abercrombie & Fitch - perfume and fashion house

About Abercrombie & Fitch

Abercrombie & Fitch is an American retailer that focuses on casual wear for young consumers, and is headquartered in New Albany, Ohio, a suburb of Columbus. It has over 400 locations in the United States, and is expanding internationally The company operates two offshoot brands: Abercrombie Kids and Hollister Co., in addition to two brands, Ruehl No.925 and Gilly Hicks, that are now closed. A&F is known for its racy marketing photography by Bruce Weber. It is rendered to grayscale and features outdoor settings, usually with semi-nude males and females for an increased tone of sexuality. They cast only store employees for marketing campaigns. The Abercrombie & Fitch brand image is heavily promoted as an international near-luxury lifestyle concept. The company began cultivating an upscale image after the 2005 opening of its Fifth Avenue flagship store alongside Prada and other upscale retailers. Women's Wear Daily calls Abercrombie & Fitch clothing classically "neo-preppy", with an "edgy tone and imagery". The company's fashions have a reputation for luxury, with the majority of designs trend-driven. Abercrombie & Fitch carries men's fragrances Fierce, Colden, and have re-branded the original cologne Woods (Christmas Floorset 2010). Women's fragrances include 8, Perfume 41, Wakely, and the newly debuted Perfume No. 1. Fierce and 8 are the most heavily marketed fragrances, as they are the signature scents of the brand overall.Source: www.wikipedia.org (Feb. 2015)

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