Every small business owner wants their web site to be wildly successful. If your small business has a web site, you know that you can ramp up traffic to your site with pay-per-click ads or by improving your search engine positioning, but then what? Getting prospects to your site is only the first step in web marketing. What happens next? If you answered, “Getting site visitors to buy”, you’re both right and wrong. Most small[…]

Anyone can create a business, but few create businesses which generate millions of dollars. I’m not talking about a business that generates $1 million in annual revenue; I’m talking about creating a business that generates $1 million—cash—to you, each year. It takes four things to build a business to provide you with $1 million a year in spendable, personal income. It just so happens, it also takes four things to drive a car. It will[…]

I want to talk just a little about the few truly excellent American companies I carefully observe and respect and why they’re so successful. First, let’s talk a little about the lack of excellence and one great place to find that is the hospitality industry. The hotel and motel industry is, in my opinion, the most screwed up, poorly managed, insensitive, uncaring industry there is. I travel a lot and my company’s booked meeting rooms[…]

Earlier this month, Google launched personalized results by default for all users. This basically means that Google can deliver unique results to each user based on the sites they have previously visited. Until now, search engines have basically delivered the same results to everybody. Two different people could search for “Dan Kennedy” and get back the same set of results. The days of “normal” search results that everyone sees are now over. Personalized results are[…]

Consider not only your immediate short term needs but also your long term hopes and in that process very carefully consider the value of the customer or the client. Every business, every product line, every service organization even if it is distanced from the ultimate consumer by a distribution chain you’re still dependent on an actual consumer for its lasting success. The greatest asset a business can ever possess is a known list of satisfied,[…]

For more years than I care to count I’ve been figuring out small business marketing strategies for an incredibly diverse list of businesses, products and services and I’ve had a lot more victories than I have had defeats. From all of this experience I’ve learned and developed both some fundamental concepts and specific techniques that are transferable from one small business to another to successfully market just about any product, service or company. Whenever we[…]

It’s an unfortunate subject for the holidays, death. Jim Rohn very recently passed away, at, I believe, age 78 or so. I knew Jim very well as a student of his written and recorded works, and reasonably well, personally. We appeared on a number of events together, including a multi-city tour in Canada; some of the SUCCESS events; and twice, at my SuperConferences. On the trek through Canada, we spent quite a few hours talking,[…]

Phone numbers used to be the thing. Business owners wanted phone numbers that were easy to remember – numbers stuck in a person’s head. What was the number for that pizza place? Oh yeah, 555-1234. Website domains have become the new phone number. And you’re not limited to the numbers one through nine. With domain names, you have the ability to extend your brand and make it so much easier for potential customers to find,[…]

This is the transcript from an interview Bill Glazer did with Keith & Travis Lee: What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there is by far and away is direct mail. That’s really where I originally cut my teeth in marketing, and its one that I prefer to do over[…]