Mint Fashion Branding

Mint Style Lounge is a clothing boutique that is urban chic. Mint is a fresh, clean and bright store with fun lighting and “mini lounge” area that makes the space an inviting store to come into. The women that visit Mint, are meant to have a memorable experience, including offering them bottled water while they sit in its “lounge” outside the change rooms giving their friend, sister or fellow fashionista styling tips. Mint Style Lounge is also looking to showcase and support local talent in the fashion and jewelry industry by welcoming them to do a “pop up” store and inviting their supporters.

The logo and visual identity were created to convey this feeling, and emphasize the “urban chic” style of the brand.