Let’s be totally clear: makeup is a powerful thing, but it can’t literally change the course of your day (Clearly. Or else my stop-em-dead red lippie would have made that bus actually wait 6 extra seconds until I’d made it helter skelter to the shelter. Just saying). But it can entirely affect how you feel… more

Dear Taylor,
I’ve been keeping a close eye on your red carpet appearances since Love Story (such a catchy tune) back in ‘09, from the CMAs to the VMAs and every other MAs there are out there. But I feel like you’ve really come into your own in the last year or so. It might sound… more

The original Bond Girl, Ursula Andress, famously emerged from the sea in 1962’s Dr No, all Venus-like, with her white bikini, honey skin and sea-salty hair. You’d be hard-pressed to find a more perfect example of the beach goddess look.
Most modern Bond Girls, however, would probably hate to get their hair or face wet. One,… more

Let’s just take a moment to admire this breath of fresh beauty air:
It’s the Blugirl show and doesn’t it just make you want to go dancing in a daisy field?
See that gorgeous cheek? It’s just the flush you’d get if you did actually go out skipping through fields with flowers in your hair, don’t you… more

The skin on the back of my arms is bumpy and a blotchy purple-red color. Fake tan helps, but is there anything else I can do?
I know exactly what you’re talking about Veronica because I used to get the exact same thing on my arms. And so did my cousin. And my best friend. And… more

FOUND: An adorable snapsie from the Veuve Clicquot Polo Classic in Los Angeles; an image featuring stylist Rachel Zoe, her cute-as-mustard son Skylar Berman and actress Jaime King.
ALSO FOUND: Two stunning beauty looks in said awesome snap; looks that can be copied and adopted by all. Actually, let’s make that looks that MUST be copied… more

THE OFFICIAL TREND OF THE S/S ’12 SEASON: A pop of colour on the lips paired with bare eyes.
I do not lie, Primps. This is definitely the trend. I’ve seen it at New York, and I’ve seen it at London. Sure, it may not pop up at Milan or Paris Fashion Week, but my guess… more

Well, who knew the GQ Men Of The Year Awards would provide us with so much lipstick fodder, huh? Not me. But in what I deemed a ridiculously pleasant surprise, it served up Leona Lewis’ ravishing red pout, which was, like, the most amazing beauty look I’ve seen in donkey years, and now, Primps, it’s… more

The Latest Perk

We want to reward you for your awesomeness and say a big, fat thank you for interacting on PRIMPED. Thanks to De Lorenzo, we have 5 x Instant Series Packs to give away, valued at $39.95 each. This great reward will go to the most active Primpers from now until the end of July 6th 2016. So, what are you waiting for? Get playing, make comments, post reviews and score FREE beauty products.

About the Brand

De Lorenzo

Instant Series Pack. The series incorporates intelligent paraben free formulas with ingredients that offer conditioning, moisturising, smoothing and volumising capabilities. Staying true to the brand ethos ‘inspired by nature’, the hero ingredient is Baobab Protein, a natural sustainable ingredient derived from the iconic African tree known as the ‘tree of life’. Baobab Protein repairs, increases strength, protects from UV damage, moisturises and nourishes hair from root to tip. The all-new Instant Series consists of Instant Rejuven8 for coloured hair, Instant Allevi8 for frizzy hair, Instant Accentu8 for fine hair and Instant Restructurant Treatment.