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Etihad Airways has started an initiative which allows customers to pay for their flights in monthly installments rather than one lump upfront.

The Abu Dhabi airline has partnered with online payment service provider PayFort to give consumers who book via Etihad.com the opportunity to pay their fare over a period of between three and 60 months. Etihad said 17 banks are taking part in the programme.

The initiative was designed to assist low to medium income travellers and families by empowering them with the ability to book travel without the burden of having to pay for it up front, according to Justin Warby, Etihad Airways vice president digital strategy and innovation.

“This is perhaps an example of the most intuitive use of technology we can provide as an airline," he added.