Laurence Janta-Lipinski

Laurence Janta-Lipinski

Following the result of the EU Referendum, numerous articles were written about the ‘losers’ of the vote and, in some, pollsters featured prominently. Following the General Election last year, pollsters were, rightly, attacked for failing to see the Conservative majority that unfolded. This led to lots of soul searching, an independent inquiry and many sleepless night. However, the charge that pollsters missed the outcome this time rings hollow. Some polls foretold the result throughout the campaign but were largely ignored by a sceptical media intent on trumpeting only those polls that showed what they thought would happen.