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Nice post Neil. We have been doing a lot of testing and measuring on the effects of blogging daily. Its no easy task. Our CEO Bostjan, blogged daily, for a month. The recap is on Content.ly http://contently.com/blog/one-ceos-story-on-the-benefits-of-daily-blogging/. What we found was the consistency of his blogging resulted in a huge traffic lift to his blog and a huge upswing in Klout score. People can dismiss Klout score all they want, but it still is a barometer for how influential the web views you. If you are interested in increasing your social reach and influence daily blogging can help.