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Cloud Campaign

Trigger based social media marketing.
All of the tools you've come to love, plus the ones you didn't even know you needed. Cloud Campaign allows your business to stay relevant by automating content creation in response to media trends, weather, and so much more.

July – Month in Review

Product Progression

July was feature packed. Building off of last month’s mantra, “create more value than you capture”, I’ve been working towards getting the most functionality out of platform as possible.

Some of the major milestones for July were:

We reached 100 subscribers and just shy of 100 triggers created

Added support for LinkedIn and Facebook personal accounts

Weather trigger

Activity feed search and sort capability

‘Get Started’ checklist and formal setup wizard

Weekly trigger

Ability to edit triggers

GIF support

Growth hack tools – website performance tracker

Trend recommendations by finding similar terms

Trigger recommendations based of company profile

Ability to send triggers to others

Searchable, Sortable Activity Feed

Raw Stats

Time since inception: 3 months (April 19th)

Time since Beta launch: 1 month (June 26th)

Page Views: 3104 (+30.9%)

Unique Visitors: 1147 (+45%)

Subscribers: 141 (+42%)

Conversion Rate for the month: 10.37% (-43%)

Customer Metrics

Customers: 56 (+55%)

Triggers Created: 97 (+83%)

Customer Conversion: 39.7%

Ad Spend

Facebook: $14.99

Google AdWords: $24.54

CTR: 1.02%

July Pageviews

The main focus for July was finding pain points and broken parts of the funnel, as well as adding new features to increase the value proposition. Transferring my attention from finding new customers to this, subsequently lead to a major decline in incoming traffic.

Now that most of the kinks have been worked out, I’m hoping to begin driving more traffic in August.