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About Furia Rubel

Furia Rubel is a public relations (PR) and marketing agency representing law firms nationwide. We're located in Doylestown, outside of Philadelphia in Bucks County, Pennsylvania. Contact us at http://www.furiarubel.com/ or call (215) 340-0480.

Monday, December 14, 2015

Managing social media is a time-consuming process. Let’s say
you have four, five or more social media channels to manage. Even the best
multi-taskers can have trouble managing multiple social media profiles. And if
you’re a solo business owner or start-up, finding time to manage your company
profiles and run the business itself can be difficult.

Below are two social media tools we recommend using to make
your life easier. Business owners, I’m talking to you.

Wouldn’t it be great if you only had to worry about posting
one Instagram message that could also be linked, for example, to your Facebook
business page? Check out IFTTT,
which stands for “If This…Then That.” This Jack-of-all trades tool is great for
social media marketers because it can post, email, and do all sorts of things
with almost all major social networks such as Facebook, Twitter, Pinterest, YouTube,
Instagram, LinkedIn, Tumblr and even Slack.

Each posting combination is called a “recipe.” For example, if
you post a picture to Instagram and then want to post it as a pin on Pinterest,
this is a recipe. One other easy trick with IFTTT is that you can add your
social media profiles using recipes already created by other people. While customization
is key, sometimes the perfect recipes are already set up so there’s less work
for you.

If you have trouble finding copyright-free images for your
blog posts, check out Canva. Social
media has become increasing visual over time and people have shorter attention
spans than goldfish these days according to an
article from Time Magazine. If paragraphs of text can be broken up by
images, it’s easier to keep your readers’ eyes on your blog post.

Canva is perfect for creating images that you need right
away and on a tight budget. You can create many images for free and design them
to your liking, but the tool also includes additional budget-friendly options,
so if something else catches your eye, paying a couple bucks isn’t so bad.

Even if you aren’t great with design, Canva has easy-to-follow
instructions and will set you up with a tutorial when you sign up. Choose from
templates, symbols, backgrounds or headers and then edit them to your
preferences. Once your new design skills kick in, you’ll be able to create an
attention-grabbing social media or blog image in just minutes.

If restructuring can help your social media profiles
improve, why not give it a try? Don’t streamline processes just because you
can. Test out new tools* and make sure they work for you, while keeping the
quality of your content high.