While most URL shorteners aim to simplify the process of sharing links, Rdd.me, a new URL shortener from the creators of distraction-free reading tool Readability, is special in that it aims to simplify the process of sharing content.

How does it work? When you enter the URL of an article or blog post, instead of generating a shorthand pointer to the provided address, Rdd.me will create and direct you to a brand new page. This new page, in turn, scrapes the first page's content, shears off the distracting ads and extraneous bits, and restyles what remains in a minimal, easy-to-read format. Visitors to the new page can access the original, unformatted site via a link positioned at the top of the screen. [Rdd.me]