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Who are history's most influential graphic designers?

In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more.

Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.

About The Author

John Clifford is an award-winning graphic designer/creative director, and principle at Think Studio, a New York City design firm. His recent projects include collateral for The World Financial Center, the L.L. Bean 100th-anniversary book, web design for Maine Road Management, packaging for Paul Labrecque Haircare, and books on architec...

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Table of Contents

Preface

Introduction

Chapter 1: Early Modern: Simplicity Meets the Avant-Garde

Lucian Bernhard

Hans Rudi Erdt

Ludwig Hohlwein

Filippo Tommaso Marinetti

Edward McKnight Kauffer

El Lissitzky

Alexander Rodchenko

Stenberg Brothers

Theo van Doesburg

The Bauhaus

Herbert Bayer

A.M. Cassandre

William Addison Dwiggins

Jan Tschichold

Chapter 2: Midcentury Modern: Modernism Comes to America

Lester Beall

Alexey Brodovitch

Alex Steinweiss

Herbert Matter

Ladislav Sutnar

Alvin Lustig

Cipe Pineles

Collecting Graphic Design

Bradbury Thompson

Erik Nitsche

Josef Müller-Brockmann

Paul Rand

Saul Bass

Georg Olden

Will Burtin

Chapter 3: Late Modern/Postmodern: Change Sparks New Forms of Expression

Ivan Chermayeff and Tom Geismar

Yusaku Kamekura

Herb Lubalin

Gastrotypographicassemblage

Seymour Chwast

Milton Glaser

George Lois

Wim Crouwel

Walter Landor

Otl Aicher

Michael Vanderbyl

Peter Saville

Chapter 4: The Digital Era: The Computer Changes Everything

April Greiman

Rudy VanderLans and Zuzana Licko

Edward Fella

Muriel Cooper

Steven Heller

Stephen Doyle

Paula Scher

Michael Bierut

John Maeda

Stefan Sagmeister

Notes

Bibliography

Acknowledgments

Index

Credits

Editorial Reviews

"Get up off your grid, and look at this book packed with inspiration and information about the pioneers and radicals and experimenters who broke the rules of design even before they were proofread. Graphic Icons offers colorful and painless lessons in design history, and sparks insights into the social context and intrigue that were the stage on which this brilliance flared." --Stephen Doyle, Creative Director, Doyle Partners "Graphic Icons is a book that probably everyone assumed already existed but didn’t. We owe a debt of gratitude to graphic designer John Clifford for making sure it does. What a labor of love: Clifford’s reverence for the greats of the profession is apparent on every gorgeous page of the book. Sure to become required reading for any graphic design student (but also ideal for the coffee table), Graphic Icons is 240 pages of pure inspiration. The book includes most of the designers you’d expect: Lissitsky to Lustig, Lois to Landor. But despite that sense of recognition on nearly every page it’s just amazing how fresh all the work feels. In fact, there is so much terrific visual (and written) information here that my only complaint is that the book isn’t much, much longer." --Allison Arieff, Book Board Member, Designers and Books “Simple and straight-forward. I really like the clarity of the presentation, and the list is first-rate.” --Tom Geismar, Chermayeff & Geismar & Haviv "Wonderful! It's a concise overview, and the selection of images is well considered." --Rudy VanderLans, Emigre