Billboards

Billboards

What is a Poster?

Poster billboards bring your message to a local audience and impact your customers where they live, work and play. When you’re launching a new product, making a name change or trying to get a message out in the shortest amount of time possible, Posters are the way to go.

Smaller advertising structures

Located on primary and secondary traffic arteries

Seen by vehicular traffic and pedestrians in commercial and industrial areas

Designed to be mass produced and posted in multiple locations to flood the market all at once

Posters provide 4 times more impressions per dollar than radio and magazines, 8 times more than TV and 11 times more than newspapers

Saturate the Market

Poster packages are designed to saturate the market and reach customers where they live, work and play.

Reach a wide audience and make a dramatic impact by flooding the market with Poster ads. With our Poster package, your ad will run simultaneously on several different Poster locations in a specified market area to saturate the region (typically for 30 and 60 day periods).

Eco-Friendly

Lamar led the move to replace paper and PVC as the default printing materials in the OOH industry. We developed the industry's first recyclable billboard material, saving over 1,500 tons of waste per year.

Poster ads are printed on a lightweight, recyclable substrate called PosterFlex. This revolutionary material is installed as a single sheet onto the structure without the use of glue. It provides a seamless appearance, prevents flagging and is 100% weather resistant, so your ad will look perfect even after the campaign is over.

Spec Sheets

Specs vary by unit. Please contact a local sales representative for availability and specifications.

"We tried outdoor advertising four years ago and almost instantly our customer traffic increased by 50%. Now four years and eight poster programs later, we have come to depend on outdoor advertising as our #1 advertising medium."

Lea Snell

Director, Wee Swamp Consignment Shop

"We have found that rotating posters with a similar creative design allows us to reinforce our brand. This has helped all aspects of our business to grow."

Carrie Jester-Mullins

Manager, Jester Jewelers

"We tried outdoor advertising four years ago and almost instantly our customer traffic increased by 50%. Now four years and eight poster programs later, we have come to depend on outdoor advertising as our #1 advertising medium."

Lea Snell

Director, Wee Swamp Consignment Shop

"We have found that rotating posters with a similar creative design allows us to reinforce our brand. This has helped all aspects of our business to grow."