There is a lot of buzz aroundCPaaS(Communications Platform as a Service) these days, including mergers and acquisitions by VoIP/UCaaS(Unified Communications as a Service) providers getting into the game. So, what does that mean for your sales team? It means we need to make sure we don’t make the typical mistake of trying to sell solutions to problems that don’t exist. We don’t want to deploy our sales teams with the goal of selling “CPaaS” solutions. First, they need to uncover the customers’ pain points, then useitto solve those problems, which leads us to the most important phase of the sales process: the discovery.

Communication is more critical than ever for the modern enterprise. It’s what drives deeper customer relationships, more meaningful partnerships and internal productivity. How this communication is enabled, however, can drastically vary. Let’s look at two of today’s most popular delivery models—Unified Communications as a Service (UCaaS) and Communications Platform as a Service (CPaaS)—and explore the key differences between each.

Communications Platform as a Service (CPaaS) has revolutionized the way organizations communicate and develop new services. Long gone are the days of waiting for vendors to roll out new proprietary solutions, or needing to invest in costly technology to simply add new services. CPaaS offers a ready-to-use development environment in which anyone can create custom communication applications.

Communications Platform as a Service (CPaaS)—a market expected to grow from $400 million in 2015 to over $8 billion by 2019—is entirely changing the game by allowing virtually anyone to create custom communication applications. So, how can brands use CPaaS to better compete and improve? Here are five go-to strategies:

Streamline Internal Processes: Integrate features like voice, video and chat into the apps employees use to simplify and streamline communications. Allow them to better engage with one fully-loaded collaboration app, versus multiple disparate ones. Eliminate workflow interruptions and the need to pause during critical conversations.

“Technology is nothing. What's important is that you have a faith in people, that … if you give them tools, they'll do wonderful things with them.” -Steve Jobs

At its core, technology exists to serve us. It excites us, amazes us and challenges us to reach beyond the realm of possibility. This takes on an entire new meaning in today’s world of open, agile infrastructure. One that opens the floodgates for new customer and business outcomes. Where virtually anyone can build custom solutions that address specific organizational needs.

We’re excited to announce the new and improved VoIP Innovations brand! We’ve been happy to service our clients with the best telecom solutions on the market for years, and with our recent acquisition of Apidaze, an on-demand communication integration service, the products that VI will be able to offer will truly be limitless.

Since we announced ouracquisition of APIdaze in September and made our debut into the CPaaS (Communications Platform as a Service) industry, we have been seeking opportunities to partner with other leaders in the field to create a more unique and valuable offering for our consumers.

“With this integration, we unleash unlimited capabilities for our customers to create new apps and services,“ says David Walsh, President of VoIP Innovations. “Customers who want to leverage comprehensive multi-channel interactions with customers can now log all calls, texts, emails and chat associated with individuals and companies, and even trigger events and tasks automatically.”

Starting today you can enable SMS services on any number, including ones not on our network! You can also choose from several delivery options including API POST/GET, email, SIP, or forwarding of the SMS to another number.

We're happy to announce that we have acquired the programmable communications API platform technology developed by the French-based company, Apidaze. Apidaze is a platform that allows users to add real-time voice, video, and messaging elements into VoIP, web and mobile apps.

We're happy to announce that CloudFloorDNShas been added to the list of valuable VoIP Innovations partners. CloudFloorDNS is a company that focuses on helping you maintain your DNS and Domains. They want to ensure that your internet presence is always delivered to your customers quickly, reliably, and securely. If you'd like to see a complete list of the companies that have partnered with VoIP Innovations, please click here.