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LONDON (CBS DC) – President Obama’s political guru is having a tougher time across the pond.

David Axelrod guided the president’s campaigns in 2008 and 2012, and British Labour Party leader Ed Milibrand wanted some of that magic for his country’s parliamentary elections. So Alexrod was in London to discuss strategy and messaging with Labour members.

But he could have used a lesson in messaging before he sent out a tweet that misspelled Milibrand’s name, using 2 Ls instead of the one, and linked followers to the wrong Twitter feed: a satirical account that ridicules his client.

He quickly corrected the mistake, but the Conservative Party, Labour’s main rival, immediately made fun of Axelrod’s typo.

Labour's new election campaign adviser, David Axelrod, misspells Ed Miliband's name in a tweet praising the party. http://t.co/uXvL9eRoAN