Behind The Numbers

Forbes described this chilling radio campaign for parents of Road Victims as an example of how to add a modern overlay to an old medium. “Behind the numbers” is a yearlong radio campaign you’d rather not hear – because the media plan is connected to real-time police data. Every time someone dies in traffic, an adapted and unique radio ad about the victim airs instantly. On five difference radio channels. As the same time. All radio ads were recorded by real parents of road victims.