WHAT: Piperlime, the online shop known for the freshest styles in fashion, has partnered with Project Runway winner Gretchen Jones to support and raise awareness for Aid to Artisans, an organization devoted to providing economic opportunities to help artisans build profitable craft businesses.

Gretchen worked with the Ipuna Artisan Workshop in Bogota, Colombia to create a 14-piece jewelry collection that will be available exclusively on piperlime.com. The collection includes necklaces, earrings, bracelets and rings. Prices range between $48-$120 and 100% of net profits will be donated back to Aid to Artisans to support artisan groups around the world.

Gretchen, the Project Runway season 8 winner, is an eco-fashion designer and was praised for the sustainable jewelry she created to accompany her collection during New York fashion week in September 2010.

Piperlime first joined forces with Project Runway as the official retail partner of season 8 and will be the official retail partner of season 9, premiering in July, 2011.

WHEN: Officially launching July 19th, 2011 on www.piperlime.com

WHO: About Piperlime

Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points. Exclusive contributions from guest editors keep customers in fashion and in the know. Visit us at piperlime.com.

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