The lawsuit, filed in U.S. District Court in New York on Valentine’s Day, accuses Costco with trademark infringement, counterfeiting, and false and deceptive business practices. It is seeking damages equal to triple the amount of any profit Costco made on the sale of the rings and $2 million in punitive damages for every model of the Tiffany rings that were sold.

Tiffany’s suit said it found out about the rings in November when a customer at Costco in Huntington Beach, Calif., noticed what was advertised as Tiffany diamond engagement rings for sale. The customer complained to Tiffany, saying she was disappointed to see the jeweler selling its rings in Costco.

1 Comment

andy

So if I bought one of these fake rings from Costco are they going to still give me that “unparalleled” customer service and return it no problems? Kinda surprising Costco got into this mess. I’m not buying and Louis vuitton purses there now :) we can just go downtown to those guys that sell the fake ones, no need to make special trip to Costco.