Marketing Expert and Former Taco Bell Consultant Discusses Brand and The Bell

Aug. 1, 2019

The Bell, a Taco Bell Hotel & Resort. Photo courtesy of Taco Bell.

Chiranjeev Kohli, professor of marketing

Chiranjeev Kohli, professor of marketing and former consultant for Taco Bell, examines the Irvine-based chain's decision to launch its pop-up hotel, The Bell, in Palm Springs this August. The pop-up made headlines earlier in the summer when it sold out in two minutes.

While a "tacotel" might seem far-fetched, Kohli says, The Bell is in keeping with the company's history of creative publicity.