Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK), announced
today it has been appointed as the North American Master Toy Licensee by
Univision Communications Inc., the leading media company serving
Hispanic America, to manufacture, distribute and market a line of toys
inspired by “El Chavo,” the highly popular comedy series that airs in
the U.S. and Spanish-speaking countries worldwide.

Leading U.S. toymaker JAKKS Pacific (NASDAQ: JAKK) signed a licensing agreement with Univision to bring "El Chavo" branded toys to retail in Fall 2013. JAKKS debuted the El Chavo toy line at the International Toy Fair in New York City. (Photo: Business Wire)

The “El Chavo” product line from JAKKS Pacific will include action
figures, plush, dolls, role play products, dress up, seasonal toys,
table top games and novelty items that celebrate the world of “El Chavo”
including a variety of characters seen in “El Chavo Animado,” the
animated series airing on the Univision Network, Sundays at 4 p.m.
ET/PT. JAKKS is expected to launch the “El Chavo”product line in
Fall 2013.

“We are continually looking to expand our product offerings with
best-in-class partners, and we realized an opportunity to introduce a
Spanish-language property that has an enormous fan base,” said Stephen
Berman, President and CEO, JAKKS Pacific, Inc. “With millions of viewers
around the world every day, and loved by generations of Latinos, ‘El
Chavo’ is the perfect property to develop toys and other products
around. Our product line will bring to life the charm of the characters
and their community, allowing old and new fans the opportunity to
immerse themselves in the captivating and loveable world of ‘El Chavo.’”

“With a rich history of successfully bringing popular entertainment
properties to life and strong nationwide distribution at retail, JAKKS
was the right licensing partner to enlist as we bring ‘El Chavo Animado’
to the ever-growing population of Hispanic youth,” said Francisco
Arenas, Vice President Consumer Products, Univision Communications Inc.
“The new ‘El Chavo’ product line will include some of the most
innovative and popular toys of today while connecting Hispanic consumers
with their heritage.”

The most-watched television sitcom in Mexican history, “El Chavo” was
made famous by comic Roberto Gómez Bolaños over four decades ago. The
show has delighted audiences across all of Latin America, Spain and the
U.S. for over 25 years – reaching more than 350 million viewers
worldwide. Showcasing one of the most adored characters in
Spanish-language television, “El Chavo Animado” on Univision will bring
the nostalgia and popularity of the original series to a new generation.

“We are excited to finally bring ‘El Chavo’ to every home in the United
States,” said Maca Rotter, executive director, Televisa Consumer
Products, the entity which holds the rights for “El Chavo” in Mexico.
“Transmitting the excitement and personality of this beloved character
to every child is our goal.”

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving
Hispanic America. Its assets include Univision Network, one of the top
five networks in the U.S. regardless of language and the most-watched
Spanish-language broadcast television network in the country reaching
96% of U.S. Hispanic households; TeleFutura Network, a general-interest
Spanish-language broadcast television network reaching 88% of U.S.
Hispanic households; Univision Cable Networks, including Galavisión, the
country’s leading Spanish-language cable network, as well as Univision
tlnovelas, a new 24-hour cable network dedicated to novelas, Univision
Deportes Network, a new 24-hour cable network dedicated to sports,
ForoTV, a new 24-hour Spanish-language cable network dedicated to news,
and an additional suite of six cable offerings - De Película, De
Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision
Studios, which produces and co-produces reality shows, dramatic series
and other programming formats for the Company’s platforms; Univision
Television Group, which owns and/or operates 62 television stations in
major U.S. Hispanic markets and Puerto Rico; Univision Radio, the
leading Hispanic radio group which owns and/or operates 69 radio
stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico;
Univision Interactive Media, a network of national and local online and
mobile sites including Univision.com,
which continues to be the #1 most-visited Spanish-language website among
U.S. online Hispanics, Univision Móvil, a longstanding industry-leader
with unique, relevant mobile products and services, and Univision
Partner Group, a specialized advertising and publisher network.
Headquartered in New York City, UCI has television network operations in
Miami and television and radio stations and sales offices in major
cities throughout the United States. For more information, please visit Univision.net.

Grupo Televisa, S.A.B., is the largest media company in the
Spanish-speaking world and a major participant in the international
entertainment business. Televisa Consumer Products it´s a division of
Grupo Televisa’s Interactive Media VicePresidency. Created in July of
2003, its purpose is to exploit the potential of Grupo Televisa’s
productions, and capitalize on the emotional connection with the brand
beyond the TV screen. TCP’s solid portfolio of brands offers business
opportunities to its commercial partners. In order to understand the
market in a closer way and its consumers in each region, the company has
offices in Europe and works with local representatives in Latin America
and now in the United States, through Univision Consumer Products.

This press release may contain forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about JAKKS
Pacific's business based partly on assumptions made by its management.
These statements are not guarantees of future performance and involve
risks, uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results may differ materially from what
is expressed or forecasted in such statements due to numerous factors,
including, but not limited to, those described above, changes in demand
for JAKKS' products, product mix, the timing of customer orders and
deliveries, the impact of competitive products and pricing, and
difficulties with integrating acquired businesses. The forward-looking
statements contained herein speak only as of the date on which they are
made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.