Self-Propelled Marketing

How to get noticed without spending big bucks.A guide for photographers, artists, musicians, and small businesses.

Do you run a small business? Here's why you need this course:

Self-Propelled Marketing was created to help small businesses, photographers, artists, musicians, and start-up "solopreneurs" improve their media exposure on a shoestring budget.

Stop wasting money on ads that bring you little or no return. Self-Propelled Marketing puts YOU in control.

Discover what you'll learn below.

What You'll Learn

Newspaper Calendars

Ever held an event and nobody came? Learn some tricks using newspaper calendars to boost attendance at your events.

Press Releases

In the dark about how to write and send press releases? This six-part section will have you writing and sending press releases like a pro.

Flyers & Brochures

Flyers can be an expensive but effective way to spread the word about your event. Discover some effective tips and tricks about flyers.

More of What You'll Learn

Media Contacts

Learn to know the faces and names of the folks who create news in your area. Finding the right editor or reporter is only the first step.

Your Website

Need a website? Absolutely! This section will help you secure a domain name, choose a webhost to house your site, and other tips.

Paid Advertising

When should you use paid ads? We look at local special advertising sections, and we explore FB and Instagram advertising.

About the Instructor

Hank Eder is a marketing professional with a degree in Journalism from the University of Florida. He has worked as a reporter, newspaper editor, and in advertising, public relations, and graphics design.

Hank brings decades of experience into this course to help small businesses get press coverage on a small budget.