Let’s turn it on

We engage shoppers to make them care, act and share. It starts with clicks and trips. Reviews. Comparisons. Recommendations. They find it in-store. They research for more peace-of-mind. Then ring! Your shopper has become a buyer, but it doesn’t stop there. They tweet and update. They post and pin. You’ve got new reviews and recommendations.Now, your brand is on.

Latest News from the Lab:

We’re Hiring!

8/15/2017Are you a hands-on Art Director looking for a great team?See the job

Design of the Times

Two GOLD Design of the Times wins for Delta Innovation End Cap and package design mean ignited shower sales continued through 2015.See the case study

MarketingLab has been chosen as one of Minneapolis/St. Paul Business Journal’s top 50 fastest-growing Twin Cities companies.Read the article

Reggie Award

Our Western Union/RIO 2 marketing partnership got more than audience attention. It got noticed by peers, winning a National Reggie Award.See the case study

Our Philosophy

There is an evolution in shopper marketing. No longer can campaigns be on a singular mission to simply move a shopper from consideration to purchase at a retail destination. Today the instant gratification from data networks and mobile devices has changed the way we shop for everything.

Marketing requires a deeper understanding of how, when and where shoppers want to shop. While sales lift is still a key metric, the social dynamics of shopping and influence require a more holistic approach to build brand engagement and measurable sales.

How do you change with your shoppers? Enter MarketingLab. We mine, dig and research until we discover something new. A new insight. A new idea. A new energy to make shoppers care, act and share. That’s honest to the brand and remarkable in its ability to drive sales.

What We Do

MarketingLab discovers the right way for you to turn your brand on with programs featuring:

• Shopper Marketing

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• Experiential Media

• Consumer Promotions

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• Retail Merchandising

• Interactive Digital,Social Media & Mobile

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• Brand Activation

To help our clients be more innovative and strategic, we’ve even created and employed proprietary tools to meet their challenges.

A guy collecting kisses for charity. We can’t think of a better way to spend the holidays. What started as a card for clients turned into a local legend all while raising money and awareness for charities during the holiday season. View website

Our Clients

Our science, creativity and business model have been at work for some of the world’s most respected brands: