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Michael Knopf

Michael Knopf

Director

Media Link

As a Director at MediaLink, a leading global strategic advisory and consulting firm, Michael advises business leaders in the areas of media, marketing, entertainment, advertising and technology. Michael helps large brands build the optimal organization structures, agency partnerships, technology solutions, and processes to help them thrive in a globally and digitally-oriented world that is being rapidly transformed by technology and media fragmentation. Michael joined MediaLink in 2015, and has advised on some of the industry's largest agency reviews, internal re-organizations for both brands and publishers, and media/marketing M&A activity over the last few years. He has consulted both in the U.S. and abroad, including extensive engagements in Asia and Europe.

Michael began his career in Advertising at Ogilvy & Mather in performance and direct response marketing, where he spent several years learning the fundamentals of the business and developing an understanding of strategy and media.

Michael serves on the Young Professional Steering Committee of the Advertising Club of New York, where he has been involved in a range of event and mentorship initiatives since early 2016.

Michael holds a Bachelor's Degree from New York University and lives on the Upper West Side of New York. He enjoys seeing jazz shows, cooking, art, film, and travel, and is interested in the intersection of art and business and applying these passions to his career.