Matchington Mansions Case Study

Case Study: How Matchington Mansions Sustained High ROAS!

Matchington Mansion is a Match-3 home decor game where users design home decor and furniture by matching candy in match-3 puzzle style gameplay. Users can power-up with levels to renovate their mansions with kitchen, living, bedroom and garden upgrades. Their objective was to launch a new game, test game dynamics, identify high-value users and profitably scale spend across geographies while sustaining ROAS.

RESULTS

+94% 7 Day Revenue

-26% CPI

+600 New Creatives

GOAL

Leverage the Consumer Acquisition to profitably scale Facebook, identify new creative and sustain high ROAS targets across tier 1 and tier 2 countries

WORKFLOW AUTOMATION

Jason Zhao | VP Consumer Marketing | Machington Mansions

“Having worked with ConsumerAcquisition.com before, we trusted them to launch our game in the most profitable way possible. They hit the ground sprinting and quickly scaled creative testing. They eliminated poor performing creative, audiences and countries and aligned budget to the most scalable regions . They consistently deliver scale, profit and high quality creative. We highly recommend them for anyone looking to grow their Facebook user acquisition.”