Friday, 13 November 2009

I think I found my label soulmate

I've always wondered how anyone can claim to have a favourite, favourite designer that they stay loyal to season after season. For me, it always depended on the collection, whichever one jumped out at me the most as I flicked idly through style.com. This year for S/S '10, that collection was Preen. I wanted every single dress, the pinks, the metallic fabrics that looked like they would crackle if you touched them...then this week I had an epiphany. It was like that moment in Clueless where Alicia Silverstone realises she's in love with her stepbrother Paul Rudd...I LOVE Preen! I love how their designs are sophisticated and clean-looking yet still edgy. They make the best party dresses I've ever seen. I want to wear one on the night bus home.

I would love to be wearing their famous 'Power' bandage dress in New Years Eve this year, preferably with a shrunken leather biker jacket and these Office platforms I um and ahh over everytime I go in the shop. Oh, and maybe a McQueen skull clutch if you don't mind Father Christmas?