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Mobile apps drive spending

When it comes to mobile browser versus app – apps have taken more transactions this year.

Not only do apps deliver up to 54% of all mobile transactions, but they also have two times the customer retention power.

So, apps perform better than web at every stage of the mobile consumer funnel.

Whether mobile web or app, a great experience is no longer just a bonus for consumers – they are expected. As a result, implementing a mobile-friendly experience is key for retailers that want to stay ahead of the pack.

With opportunities for growth across all retail industries, it looks like a case of go big on mobile, or go home.

Latest

Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.