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What do you mean by Honest-to-Goodness Indiana?

We have undertold stories to tell in Indiana. Stories that inspire visitors to create their own based on memories made here. For in Indiana, our smiles are warm, our handshakes firm and our places have a certain charm. Our people don’t put on airs or pretend to be something they’re not, because they’re proud to simply be who they are. That genuine personality translates into authentic experiences for visitors traveling our state. In Indiana you can spend your days paddling a winding river, fishing an inland lake or browsing the shops on Main Street. You can visit a bustling capital city, sunbathe beneath soaring sand dunes, climb the highest hilltops or explore the deepest depths beneath the surface of the earth. You can enjoy homegrown produce – and get to know the growers – at our farmers markets, eateries and vineyards. Our cities offer the world-class museums, performing arts and high-energy sporting events you expect, with a friendliness that’s an added bonus. Everywhere you go in Indiana, the people are genuine and the experiences are, too. Even our busiest attractions aim to satisfy and delight because here, more so than anywhere else, hospitality matters. That’s real. That’s Honest-to-Goodness Indiana.