Eight creates trophy design for ULI

Urban Land Institute gets new award designed by Eight

Hong Kong, Jan 22, 2018 - Eight is today showcasing a new industrial design project created for non-profit organisation, Urban Land Institute. The trophy, designed by Eight, aims to communicate simplicity and humanity, taking the simple form of the numeral “1” crafted in walnut and matt brass.

“We opted to express humanity through the choice of very tactile and warm materials”, says Executive Creative Director, Iain Richardson. “The base is made of walnut, a warm and noble wood type, and is crowned by matte brass, a material that ages gracefully.”

The Urban Land Institute is one of the world’s most active and respected non-profit organisations working to spread knowledge and best practices for responsible urbanisation and city-making. It was founded in 1936 and counts over 40,000 members. The world’s leading real-estate players are members of ULI. Human-centric city-making and urbanisation are some of the core themes promoted by ULI.

“As a member of ULI ourselves, this industrial design brief was an opportunity we couldn’t pass up,“ says Richardson.