Reebok Reetone Butt-Shaping Shoes Racist Against White Girls

Earlier this week, Reebok came to a $25 million settlement with the Federal Trade Commission because the athletic shoe company claimed that it’s “TONE” line of shoes for women would actually shape, or more accurately re-shape, a woman’s butt.

This blogger has a different issue with Reebok. In showing a white woman to market its ReeTone and other “TONE” shoes, Reebok is sending a message that white girls have a butt problem. That’s racist.

Think about it.

Why would a shoe company show a white girl, if only to give that message? It’s not a conscious message, but an unconscious one. What Reebok has to do to fix this error is have commercials showing black, Latino, and Asian women in them.

Ah, yes, their butts.

The Reebok Reetone ads also imply racial purity, which is just a total joke. The idea that someone of one color is from a family line that never once mixed with someone of another color in their history. As we know today, such ideas are silly because all it takes is one sexual encounter producing a kid to ruin that idea. Just one.

But I digress.

Reebok should invite Tyra Banks to be in their ads, and say something like “Get a butt like Tyra’s”. Well, something that doesn’t get Reebok sued by the FTC.