DATA ANALYTICS: SQL FOR NEWBS, BEGINNERS AND MARKETERS

Dominate data analytics, data science, and big data

Know how to answer all of their marketing-related questions using a SQL query

Understand what a relational database is

How to install SQL on Mac, Linux, or Windows

How to create a table

How to import data into a table

How to query a table

How to insert into, update, and delete from a table

Speed things up using indexes

Join tables together to merge data

Aggregate data using count, sum, and average

Determine where in the sales funnel customers are being lost

Chart your year over year revenue

Group and sort sales by location

Use SQL on Spark

Install Spark

Create a Spark cluster on AWS EC2

Requirements

You should you how to open a terminal / command line shell. All the examples will be done here.

Description

It is becoming ever more important that companies make data-driven decisions.

With big data and data science on the rise, we have more data than we know what to do with.

One of the basic languages of data analytics is SQL, which is used for many popular databases including MySQL, Postgres, SQLite, Microsoft SQL Server, Oracle, and even big data solutions like Hive and Cassandra.

I’m going to let you in on a little secret. Most high-level marketers and product managers at big tech companies know how to manipulate data to gain important insights. No longer do you have to wait around the entire day for some software engineer to answer your questions – now you can find the answers directly, by yourself, using SQL!

In this course, SQL for marketers, we’ll start from the basics – installing SQL onto your Mac, Linux, or Windows machine and explaining what a relational database is. Next, we’ll look at basic tasks like creating tables and loading data into those tables. We will look at a wide variety of SQL commands and I will show you how to speed things up using indexes.

Once you know all the SQL commands we will start doing advanced examples – answering questions marketers and business people often have, like where are customers dropping off in our sales funnel? And which of our locations has the highest revenue?

In the last section, we’ll do Advanced SQL queries on Spark, the big data framework that is the successor to MapReduce and also runs on top of Hadoop. I will teach you how to install Spark, create a cluster very quickly on Amazon EC2, and run SQL queries, allowing you to apply everything you learned up until this point in a big data environment.

Do you want to know how to optimize your sales funnel using SQL, look at the seasonal trends in your industry, and run a SQL query on Hadoop? Then join me now in my new class, SQL for marketers! Dominate data analytics, data science, and big data!

NOTES:

All the code for this course can be downloaded from my github: /lazyprogrammer/sql_class

Make sure you always “git pull” so you have the latest version!

TIPS (for getting through the course):

Watch it at 2x.

Take handwritten notes. This will drastically increase your ability to retain the information.

Ask lots of questions on the discussion board. The more the better!

Write code yourself, don’t just sit there and look at my code.

Who is the target audience?

This course is for not only marketers but anyone who wants to be able to answer data-related questions on their own

Students who want a different approach to learning SQL

Professionals who are exposed to data but can’t yet leverage its power

Developers who build web-applications but don’t yet know how to use a database backend