Since being appointed as the brand’s creative director, Peter Dundas has revived Emilio Pucci with his king-of-cool approach, which is combined with an update to that signature Pucci print work and glamour.

THE EMILIO PUCCI STORY

The Emilio Pucci story began when Olympic skier Emilio Pucci began designing skiwear under his eponymous label, which then grew quickly to become one of Italy’s most prestigious destinations for easy, elegant glamour. With Norwegian-born Dundas now at the helm, the legendary luxury brand continues to flourish. Invest now in true time-transcending classics.

THIS SEASON AT EMILIO PUCCI

Pucci’s instantly recognisable kaleidoscopic prints have been favoured by the jet-set pack for decades and that’s unlikely to change anytime soon. However, this season Pucci’s offerings go way beyond prints. Like most of Milan this season, Peter Dundas took inspiration from the ’70s. Of course the Pucci take on the ’70s is somewhat more polished than everywhere else. Emilio Pucci SS15’s bohemian beauty is more first-class ticket material than world-wandering hippy. We love the beading applied to mini dresses and jumpsuits, flared silhouettes and Peter Dundas’s immaculate tailoring.