I have launched a new company with my partners. We are using trial and error to acquire new leads but the difficulty of introducing a startup company seems far-fetched. How can we show our skills without scaring people away with pricing? Are there any strategies or tips you can suggest?

I am in the process of opening a bakery called Gabby's Bake Shop. We do not have a physical storefront for walk-in service. Instead, we have a website with an integrated shopping cart. We also have a Facebook page, but can't seem to generate sales on our site nor page "likes" on Facebook. Do you have any marketing advice?

I am developing a mobile advertising service -- a coupon iPhone app -- for brick-and-mortar stores in Australia. My direct customers are businesses such as cafes, retail stores and gyms, among others. How do I reach decision-makers in industries such as hospitality or retail considering they're often away or busy?

I patented an advertising medium that's used as a promotional product. How can I reach out to airlines, big companies launching new products, health care providers, insurance companies and others about it? Do these companies have agencies promoting their products and services?

I'm starting a swimwear company and although I have a target market and a list of bontiques I would like to carry my product, I don't know how to approach them. Is it best to make a phone call, visit the buyer in-person or just send an email with marketing and product details?