Personal Branding: An Introduction – Meet My New Book

With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.

Personal branding benefits you and your business by:

Establishing Credibility & Thought Leadership

Growing Your Network

Attracting New Opportunities

Increasing Sales

Helping You Reach Your Business Goals

This Introduction to Personal Branding is based on a blog post series from last year. It is a one-stop-shop introduction to personal branding outlining the key concepts and strategies with actionable tactics you can employ immediately in order to start becoming more discoverable, shareable, and memorable within your industry.

The book is designed to be short and clean to read (under an hour,) and with the new edits you will get a systematic and well-designed step-by-step crash course in personal branding fundamentals.

Here’s a sneak peek of the highlight chapters:

Establish Your Professional Purpose

Embrace and Expound Your Experience

Analyze Your Competitors as You Build Your Personal Brand

Get a New Headshot – Your New Image Starts with an Image

How to Craft Your Personal Branding Statement

Make Your Personal Brand Discoverable

How to Re-engineer Your Digital Presence

Take 5 and Practice Writing

How to Learn to Listen and Practice Empathy

Social By Design: Make Your Personal Brand Stand Out. Always.

Who is this book for?

CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.

Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.

HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.