Book

Description

Copyright 2001

Dimensions: Special (all other)

Pages: 448

Edition: 1st

Book

ISBN-10: 0-7357-1073-2

ISBN-13: 978-0-7357-1073-3

This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (www.populi.com) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

Table of Contents

Breath Mint? Or Candy Mint? Web Physics: Action and Interaction. Web Agnosticism. Open Standards-They're Not Just for Geeks Anymore. The 18-Month Pregnancy. Chocolatey Web Goodness. Instant Karma. The Whole World in Your Hands. Just Do It: The Web as Human Activity. The Viewer Rules. Multimedia: All Talking! All Dancing! It's the Bandwidth, Stupid. Web Pages Have No Secrets. It's Still the Bandwidth, Stupid. Cache as Cache Can. Screening Room. Color My Web. Touch Factor. Accessibility, the Hidden Shame of the Web. User Knowledge.

3. Where Am I? Navigation & Interface.

What Color Is Your Concept? Business as (Cruel and) Usual. The Rise of the Interface Department. Form and Function. Copycats and Pseudo-Scientists. Chaos and Clarity. Ten (Okay, Three) Points of Light. GUI, GUI, Chewy, Chewy. Clarity Begins at Home (Page). Stock Options (Providing Alternatives). Hierarchy and the So-Called Three Click Rule. The So-Called Rule of Five. Highlights and Breadcrumbs. Consistent Placement. Brand That Sucker!

What Is This Thing Called JavaScript? JavaScript, Unhh! What Is It Good For? Sounds Great, but I'm an Artist. Do I Really Have to Learn This Stuff? Educating Rita About JavaScript. JavaScript Basics for Web Designers. The Dreaded Text Rollover. The Ever-Popular Image Rollover. Windows on the World. Avoiding the Heartbreak of Linkitis. Browser Compensation. Watching the Detection. Going Global with JavaScript. Learning More.

12. Beyond Text/Pictures.

Prelude to the Afternoon of Dynamic Websites. The Form of Function: Dynamic Technologies. Doing More. Take a Walk on the Server Side. Cookin' with Java. Rich Media: Exploding the “Page”. Turn on, Tune in, Plug-in. The Impossible Lightness of Plug-ins. Who Makes the Salad? Web Designers and Plug-ins. The Trouble with Plug-ins. Parting Sermon.