Los Angeles Clippers Implement Noahlytics Data Service

Professional basketball team uses data service to improve shooting
percentages

November 28, 2016 07:28 AM Eastern Standard Time

ATHENS, Ala.--(BUSINESS WIRE)--In preparation for the 2016-2017 season, the Los Angeles Clippers have
equipped both of their practice courts with the Noahlytics Data Service
(Noahlytics) to assist players in accurately tracking their shots,
resulting in improved shooting percentages.

Officially released to the public in May, Noah
Basketball’s Noahlytics tracks players’ shots from anywhere on the
basketball court, providing instant feedback on how the player should
adapt. Using the latest computer-vision technology and proprietary
algorithms, the system tracks important data points such as from where
the shot originated, whether or not the shot scored, entry angle, shot
depth and left-right position of the ball.

“Finding out exactly why you are missing certain shots is such an
advantage,” says Doc Rivers, Los Angeles Clippers Head Coach and
President of Basketball Operations. “This kind of information is newly
available and we plan to fully utilize it to our advantage. The
immediate feedback is key to perfecting a player’s shot.”

Mounted 13 feet above the rim, the Noahlytics sensor captures the
position of the ball 30 times per second, analyzes the trajectory and
the ball position within the rim, allowing players to pinpoint how to
increase their shooting percentages. Data is shared through its
user-friendly, cloud-based platform where it can be filtered by shot
length, player name, court placement, makes and misses. This data, in
combination with charts that integrate with Noahlytics’ unique grading
system, provide tangible diagnoses for what a player needs to do to
improve his/her shooting.

“The Noahlytics system is a huge technology breakthrough from a shooting
standpoint,” says LA Clippers Assistant Coach John Welch. “We use it
every day and it is making our players better. Practice makes perfect
only when you are practicing the right shot. If a player is working on
the same shot over and over, but their arc is off, they are going to be
running in circles.”

“When it comes to player development, the Clippers are a
forward-thinking organization, integrating the best technology to help
their players reach full potential,” says Noah Basketball CEO John
Carter.

Noah products were developed to meet the need for a substantive,
physics- and neuroscience-based method for players to make more shots.
Armed with years of research and data from over three million shots from
all levels of basketball, Carter concluded that the makeup of a perfect
shot consists of a 45-degree entry angle placed 11 inches past the front
of the rim. He also concluded that the consistency of the trajectory was
critical to shooting success.

“45 steep and 11 deep is the perfect shot,” said Carter. “Those who can
repeat the shot more consistently are the best shooters. With this
technology, we are able to leverage collected data to pinpoint why a
shot scores or misses and what a player needs to do to improve. This
type of data has never been available until now.”

About Noah Basketball

Noah Basketball is a data-service provider that uses the latest
computer-vision technology to provide real-time data and feedback to
improve shooting accuracy and consistency for professional, college,
high school and amateur basketball teams. Armed with years of research
and data from more than three million shots taken by players at all
levels of the game, Noah Basketball concluded that the makeup of a
perfect basketball shot consists of a 45-degree entry angle placed 11
inches past the front of the rim. Noah Basketball products, which
leverage 16 issued patents, provide a substantive, physics- and
neuroscience-based method enabling players to make more shots and win
more games. For more information, visit www.noahbasketball.com.