“Catnapped” shows us Bertrum Thumcat’s evil plan to take over the world by abducting and brainwashing an army of milk men. He even has his own Facebook page promoting the cause.

Good for Cravendale! Milk needs a new mascot – cows are totally played out. And with the heightened popularity of our feline friends thanks to the internet (and the fact that they’re awesome), might as well take advantage of it, right?

Well done, W+K. This campaign is fun and I can’t wait to see what’s next.