Enterprise Mobility: Strategy and Execution Approach

RapidValue

Aug 6, 2014

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There has been quite a bit of discussion about the proliferation of smartphones in the industry, and it is apparent that enterprises across the globe are implementing a strategy for mobile applications to power their operations.

According to a recent research by IDC, there has been a greater penetration of smartphones in the market. These sophisticated devices with high-end cameras, GPS, Barcode scanning, Video chat features etc. have ensured that the demand for “more functional enterprise apps” have surged ahead.

Current Landscape

The Enterprise Mobility scenario has been evolving constantly across the last few years and can be classified as Mobile 1.0, 2.0 and 3.0

Mobile 1.0
Mobile 1.0 was the initial phase when companies started mobilizing their websites, web applications and extended their basic functions like e-mails to a mobile client. We are now predominately in Mobile 2.0 and maturing to Mobile 3.0

Mobile 2.0
Mobile 2.0 was the next phase where the companies identified that mobility can be used for automating their business process and their operations can be transacted using a mobile. For example, like converting an expense report to mobile where entire manual & paper based jobs can be done on mobile from anywhere, anytime.

Mobile 3.0
Mobile 3.0 is the final phase where the companies (B2B and B2C) start reaching out to target markets using innovative technology and mobile apps. For example, Credit card payments directly through a Smartphone by card swiping (using a module attached to head phone jack), Barcode & RFID scanning using smartphone devices. Mobile 3.0 is fueled highly by improved infrastructure.