Entrepreneurial Resources

Building a website isn’t really all that difficult. There are many platforms that make the process “drag and drop.” The newly launched website, LASIK Atlanta (lasikatlanta.org), doesn’t follow the traditional method though. If you look now (at the time of me writing this post), you’ll see that the website itself is very ugly. However, the content is very well thought out and the structure of the actual website is done the right way. I’ll get more into this later, but you should know that building a website isn’t just about making it visually appealing. It’s also about making it functional.

In the battle of functionality vs graphics, the former wins every time. Just think about what you want your website to actually do. It’s not just a portfolio. It’s a tool to turn visitors into buyers. It’s quite possibly the greatest marketing tool you’ll ever have in your tool belt. If you don’t have one yet, here’s how you do it.

LASIK Atlanta’s Functionality

Since the webmaster, Tom Spradlin, hasn’t implemented any of his design aspects of the website yet, it makes it very easy for us to look at the structure of the website. Here’s what it looks like.

Main Topic
– Subtopic
– Subtopic
– Subtopic
– Subtopic

Many people get this wrong. Here’s what it looks like according to the LASIK theme.

Ideally there would be more pages under each main subtopic, but from what I understand, the content is still in development. As it stands now, visitors can find pretty much anything they need when researching who the best LASIK surgeons in Atlanta are, what all is involved in the actual surgery, and how they can afford it. LASIK Atlanta even goes so far as to list several of the pro’s and con’s of this elective surgical procedure. Laser vision correction isn’t something that people just impulse-buy. They research it thoroughly and want the best value. From what I can tell, this particular website gives a person all of the information they need to do just that.

Why LASIK Atlanta as a Case Study?

We chose this website due to it’s newness in Google’s cache. It was launched just a few months ago and we are hopeful that it compete with some of the other laser vision correction websites listed on the first page of the search engines. The people over at Force Boost, an SEO company in Atlanta, Georgia are consulting with Mr. Spradlin on his website. I don’t think that they are actively involved in it’s creation, but they are helping out Mr. Spradlin as a trade agreement for speaking at their business mastermind group that they host once a year.

I hope this case study has helped give you a few ideas on how to set up your website according to thematic relevance. If not, just go check out their website for yourself and you’ll easily be able to see what I’m talking about. You can also view some more of their content about LASIK and cataract surgery on the company’s niche site hosted on WordPress.com. For a list of all of the stuff they’ve published, visit this LASIK themed Scoop.It.

If you’re wanting to try your hand in entrepreneurship, then it’s important that you find something that you can be passionate about. Most people end up starting a snow removal business because their landscaping company doesn’t have anything to do during the winter months. I’ve never met anyone that is passionate about shoveling snow, but I’m sure that these people do exist. Heck, you might even be one of them. What’s important to think about though, if you really want to start a snow removal company, is the legitimacy of this being a full-time income for you during the winter months. You’re going to have to know how to market yourself better than your competition.

Funding Your Snow Removal Start-Up

You aren’t going to have to buy a lot of things to get started in comparison to other entrepreneurial opportunities out there. For instance, this company that targets commercial snow removal in Chicago started off from very humble beginnings. Basically, you will have to get some insurance and some sort of machine that can push snow. You could buy a snow blower that you follow behind and just focus on sidewalks and small driveways to start. You could also buy a plow and install it on the front of your pickup truck if you want to go that route. You might be able to afford a combination of both. It is our recommendation that you start small and not borrow any money from friends, family, or financial institutions.

Marketing Your Snow Plowing Company

When marketing your new company, the question is going to be, how is your competition marketing themselves? If you are up against commercial snow removal companies, then you are going to have to show up in person and talk to the owner of the property. The reason for this…most other companies won’t have the guts.

For marketing a residential snow plowing business, we highly recommend that you use door hangers right before the weatherman says that it’s going to snow. Being ‘top-of-mind’ is usually how people get business and if you time it just right, you can easily out-market your competition. After all, your competition is probably just some kid down the street who owns a shovel.

So, there you have it. That’s really how to start a great snow removal business. Just remember, you have to do really well during the months that you are “in business” because you aren’t going to have any revenue during the other months. 🙂

One of the up-and-coming industries is that of the bail bondsman. It turns out that this opportunity can be quite lucrative indeed. I’m sure you know someone who has had to get bailed out of jail at one time or another. In fact, many of us have run into the law at one point or another ourselves and have had to acquire a bond to get out. We may not have even been in the wrong, but we were arrested and had to get out. A lot of us have responsibilities that we have to fulfill. Whether it be going to work the next day or driving our children to work, getting thrown in jail can sure put a damper on things. Have you ever thought about being a bondsman though? Just think about the limitless opportunities there for a minute.

Most of the time, a person who needs bail money can’t afford it themselves. They aren’t going to skip their court date. They’ll show up in front of the judge when they’re supposed to and you make a profit in the process. All the while, they get to spend time with their family, get legal representation, etc. It’s a win-win situation.

How Bail Bonds Work

The way that the bonding system is set up in the United States is pretty unique. There aren’t very many other countries with these processes in place. I wonder if that makes criminals take their arrest more lightly? Who knows, but what I do know is that crime is on the rise. As more and more people are getting in trouble and getting arrested, the demand on a bonding company also increases. Again, most of the time, these people are not a flight risk and your “bet” is safe when you get them out of jail. Here’s the downside of this industry though, the occasional client is going to skip their court date and you will be held liable for the full bail amount.

Most financial institutions are going to be able to extend a loan your way to cover the huge financial obligations associated with this type of career, but you’re still not going to want to have to pay that back, are you? No, you’ll have to hire a bounty hunter. They don’t call it that anymore though. They call it a recovery agent or something. I don’t know. I’m not in the ‘bounty hunting’ business. But, I’m thinking about starting a bail bondsman business. The income opportunities are great and the risk is low, as long as you’re smart about who you choose to spring from their jail cell.

In cases where you think a person might be a potential flight risk, you can simply ask for collateral. This is very common in the industry. This means that if the person DOESN’T show up in front of the judge on their designated court date appearance, they will forfeit the collateral raised to you. Since you will be financially liable for the whole bail amount at that time, you can work with the courts to pay this off by selling the collateral. Pretty simple, right?

I highly recommend this opportunity. Especially in the Atlanta area. Dekalb County bail bonds are the highest in demand right now, so looking into that is a great place to start.

Management at Denali Executives Inc, a sales and advertising firm in Indianapolis, has done their due diligence in acquiring the leadership experience required to expand their business beyond the confines of Indiana. If you want to know how to run your business better, manage your people more effectively, and reach greater heights…read on.

Denali Executives is one of those companies that is actually making local headlines for the way that they are doing business. A lot of marketing companies get a bad rap these days due to hiring and managing practices, but this advertising and sales firm is definitely not one of those. In this article, I’ll explain what they’re doing so that you can replicate in your own business.

Denali Executives Inc Strategies

Getting and managing your personal enterprise isn’t as easy as operating for an additional individual or a firm you do not personal. At Denali Executives Inc, they say that leadership capabilities is really a qualification to operating a company and not everybody is prepared to discover how you can create those abilities. In the event you want your personal enterprise but do not possess the company experience, you are able to look for a companion or somebody to function for you personally who can operate the day-to-day of one’s company. You need to discover an individual that you simply can trust unconditionally or you may uncover that you simply don’t possess a company. The manager of Denali Executives Inc states that you can maybe begin out as a 1 individual company then steadily function your method to broadening your company. In the event you choose to function having a company coach or get a guide, they will probably be in a position to assist you to to maximize your possible.

You should discover how you can run a company like Denali Executives, however it may even be much more essential to discover how you can possess the right mindset. Your company will fail terribly in the event you do not have a belief that you’re going to turn out to be effective or you do not possess a positive frame of thoughts. Coaching like the kind you find at Denali Executives may be fairly useful when you are extremely great at what you do but lack the self-confidence to take it to a greater level. You’ll require a various kind of coaching in the event you currently have the self-confidence to operate a little company but have no concept on how you can go about it.

Denali Executives Inc Says…

It’s important that you’re sincere with your self concerning just how much time and work you’re prepared to invest on your company. In the event you believe you do not possess the abilities to operate a company on-line, then you definitely shouldn’t go any further. Nonetheless, when the want is there, then you definitely only require to get a company coach to assist you.