IVI is a premium eyewear brand that represents an elevation in street inspired fashion and lifestyle. Featuring timeless styles with modern applications, premium materials and exclusive use of CARL ZEISS vision sunlenses, IVI has sought ambassadors that represent the brand’s emotion.

IVI is strengthening its commitment to partner with ambassadors that are not only iconic in their field, but also have the passion to extend their legacies and inspire the communities around them through meaningful content development, philanthropy and entrepreneurial ventures.

“Keith is a great representation of the IVI philosophy,” said Rob Ramlose, Vice President, IVI Vision. “He’s an iconic personality, successful entrepreneur and someone that has not only achieved what he originally set out to do, but gone on to become one of streetwear's most prominent and authentic contributors.”

IVI’s successful frame, the Standard, was originally co-designed with Keith. It features two new acetate colors, Double Horn and Dazzle, debuting in the summer 2015 IVI line. There will be additional signature products in future seasons as a part of this extended agreement.

“I am really excited to continue working with IVI” commented Hufnagel, “The styling, lens clarity and quality of the product are done extremely well. I am really looking forward to working closely with the design team on new products.”

“We are thrilled to continue our relationship with Keith,” expressed Patrick J. Moriarty, CEO, IVI Vision, “Not only is he known for his success in streetwear, he is a perfect visionary ambassador for IVI and we are very excited to be working with someone of his caliber.”

About IVI Vision

IVI (pronounced ‘eye-vee’) is a premium eyewear brand that represents an elevation in street inspired fashion and lifestyle. IVI combines premium materials and sophisticated, iconic, lines along with unique features and incredible detail. IVI exclusively uses Carl Zeiss vision sunlesses for ultimae optical quality. IVI connects with bare bones imagery and has no pretense, just brazen simplicity, design and respect. Please visit us at IVIvision.com and get busy living!