HERBAL MEDICINE FOR TYPE TWO DIABETES

Written by goldie

Continued from page 1 two hours after eating. : : The beverage that contained highest concentration of herbal extract - 1,000 milligrams - provided most dramatic reduction in insulin and blood glucose levels. Insulin levels were 29 percent lower, while blood glucose levels were 23 percent lower as compared to control drink, which contained no herbal extract. : : As Salacia oblonga can cause intestinal gas, researchers had study participants collect breath hydrogen samples hourly for eight hours after drinking test beverage. The participants collected their breath in small plastic tubes. The researchers then analyzed these breath samples for hydrogen and methane content - level of either substance in breath corresponds to level contained in colon. : : The subjects also rated frequency and intensity of nausea, abdominal cramping and distention and gas for two days after consuming each test meal. : : While test beverages containing Salacia oblonga caused an increase in breath hydrogen excretion, reports of gastrointestinal discomfort were minimal, Hertzler said. : : Right now he and his colleagues are trying to figure out what dose of herb is most effective, and when it should be taken relative to a meal. : : "We want to know how long it takes for herb to bind to enzymes that break down carbohydrates," Hertzler said. "The participants in this study took herb with their meal, but maybe taking it before eating would be even more effective." : : The researchers also want to study effects of Salacia oblonga in people with diabetes. : : "A lot of studies show that lowering blood sugar levels reduces risk for all kinds of diabetes-related complications, such as kidney disease and nerve and eye damage," Hertzler said. "We want to see if this herb has this kind of effect." : : Salacia oblonga is still relatively difficult to find in United States, Hertzler said, although there are manufacturers that sell herb through Internet. : : This study was supported by Ross Products Division of Abbott Laboratories in Columbus. : : Hertzler is continuing to conduct Salacia oblonga studies with Ross Products Division of Abbott Laboratories. He has no links to company beyond this affiliation. : : Hertzler conducted work with former Ohio State colleague Patricia Heacock, who is now at Rutgers, State University of New Jersey; Jennifer Williams, a clinical scientist with Ross Products Division, Abbott Laboratories; and Bryan Wolf, a former research scientists with Ross Products Division

None

DESIGNING ADS FOR YOUR TARGET AUDIENCE

Written by M H Ahsan

Continued from page 1

If you don't have any existing data about your particular target audience's sensibilities, or you want to supplement such data with results from larger samples, you can turn to national or international marketing studies. These can be very persuasive due to sheer numbers of participants. But because they might not reflect your ideal market, they're best used in conjunction with your own, more targeted, studies. Many marketing research firms offer demographic reports; most are for sale, but some are free. Check out Internet Advertising Bureau's market research page for related links.

Testing Your Ad Finally, use testing phase of banner ad development to assess stylistic preferences as well as technical effectiveness. Along with testing for usability, include a questionnaire that asks participants to elaborate on exactly why one ad worked while another didn't. These responses will give you invaluable information about how subtleties of style affect your target audience.