Ashfield Meetings & Events, a global full service healthcare event management agency, is pleased to announce the key appointment of Hayley Greaves as Operations Director.

Hayley (pictured below right) has over 17 years’ event experience, including five years working within healthcare companies. She joins from Smith & Nephew, a leading international wound care and surgical devices business, where she led the marketing communications and event activity across Europe and Canada. Hayley also has experience in operational development.

Hayley will report into Penny Callaghan (Director, Operations & Business Services, pictured below left), providing the operational and venue sourcing teams with guidance and ensuring efficient working practices across the business.

Commenting on her appointment, Hayley said: “I am thrilled to take on the responsibility of Operations Director in such a dynamic and innovative company and I’m excited to bring my global healthcare experience into Ashfield’s agency environment. This is a fantastic opportunity and I’m looking forward to developing key operational objectives to ensure we continue to provide the highest level of service to our portfolio of clients.”

Penny Callaghan commented: “I am delighted to welcome Hayley to the Ashfield Meetings & Events team. With her specialist experience from both event and medical agency environments, Hayley will enhance the consistency and standards in place by connecting excellence across the Ashfield division.”