Well,she probably likes to feel comfortable and does not worry about her looks in her free time, maybe she also wants to get away from that saccharine princess-image and be accepted as a mature woman with intellect & a purpose (Childhood foundation etc.).
To me the look was acceptable as a day-look,I prefer seeing ragged jeans than ultra-short mini-skirts or extreme cleavage or strange colours.
I particularly liked the blue coat and the jeans was probably a "punk"-element she added to this outfit to keep it from being boring-because with a large pullover,straight coat and simple colour this might have looked dull...but that´s just my opinion;-)

__________________

__________________Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it.
Avoiding danger in the long run is no safer than outright exposure.
Life is either a daring adventure,or nothing. Helen Keller

I just love the coat and somehow the jeans look good the whole outfit is on trend I think she looks great ... I do know what you mean Dof M but we can just be thankful they are not grey and tight. Any way that's just me .....

Madeleine has a Valentino in same red colour, more beautiful than this dress. This dress is nice, but it and especially the colour was too striking for the event, she wasn't the main guest of honor there. ...
Something is not right at the top parthttp://bloggar.aftonbladet.se/hovblo....-09.54.54.png

I don't think there are usually protocols for colors.

Also, in the pic, I think she's slouching, which accounts for the skewed neckline.

I think that Madeleine looks really nice, I particularly love that shade of red!

__________________"She is a little angel and like her name, she brings sunshine even on cloudy days. From the bottom of our hearts, we would like to thank each and every one of you for your lovely best wishes for our daughter. She feels very loved". HRH Princess Madeleine, Duchess of Hälsingland and Gästrikland on her daughter, HRH Princess Leonore, Duchess of Gotland.

I agree that Madeleine was great.The dress is gorgeous.I love the color.
I fail to understand why the color was too striking according to some.Other royals have worn red even for weddings but weren't accused of trying to steal the show.

Madeleine looked stunning in the red gown, I especially like the lace details on top, very pretty and flattering!
The shade of red looks nice on her and in combination with her dark hair it is very pretty!Of course red is a always a risky colour ,but they say you can never win if you don´t try and take risks...I found her outfit elegant and attractive :-)
I do not understand why women should not get some attention and "steal the show" from time to time if they feel comfortable with it and the occasion is not a sad/serious one? If you feel good in your body,enjoy showing up in a feminine outfit and be confident about you looks and personality- why not? She is young and pretty, no need to hide or wear boring clothes just to avoid any exposure!

__________________Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it.
Avoiding danger in the long run is no safer than outright exposure.
Life is either a daring adventure,or nothing. Helen Keller

I don't like her hair or the earrings but the color is stunning on her and I like the pink contrast on her wrap. She has lost some weight and looks really good; I hope she doesn't lose too much, though!

__________________A book should be either a bandit or a rebel or a man in the crowd..... D.H. Lawrence

Yes, I am also not a big fan of wearing the hair on one side, I prefer symmetry.
But I believe this hair-trend will go as soon as it came and the rest of Madeleine´s outfit was so pretty that I do not mind her hair:-)

__________________Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it.
Avoiding danger in the long run is no safer than outright exposure.
Life is either a daring adventure,or nothing. Helen Keller