ICO Description

FRESCO is a blockchain art trust distribution network. FRESCO allows art collectors, dealers, organizations to display their collection strength as well as evaluating that of others. FRESCO tokens (FRES) represents the trust each art participant put upon his or her collected artwork.

FRESCO is the world's first blockchain art trust value distribution network. Transactions and circulation of art have been under myriad regulation for more than five centuries. On the operational level, however, the opaqueness of the transaction, the ambiguity of authenticity, the highly concentrated power of pricing and the exclusive collector’s circle along with a lack of access to prestigious artwork have together formed a formidable barrier that kept most art investors from the market. FRESCO, a revolutionary art trust evaluation and information sharing network, creates a decentralized art ecosystem. Unlike the traditional primary and secondary art market, all artworks in the FRESCO network are systematically archived on the blockchain.This offers an assurance of anonymity, transparency, and liquidity, while potentially solving issues such as appraisal, authentication, and information asymmetry.

Through blockchain technology, FRESCO enables artists, investors, dealers, galleries, and administrators around the world to demonstrate their artworks and evaluate collection strength, eventually creating an efficient and intuitive art value measurement system. FRESCO tokens (FRES) represent the level of trust distributed to each artwork.

To establish a quantifiable ecosystem for the evaluation and sharing of artworks, FRESCO pioneered in introducing the trust token distribution mechanism, FRESCO Protocol. FRESCO Protocol will create an efficient contractual mechanism between users and their artworks.

Once the FRESCO platform is live, FRESCO Token holders will have the priority to allocate their FRES tokens to their artworks. Each user’s spendable FRESCO tokens is FRES Cash, and the amount of FRES Cash one possesses represents their art trust distribution limit. The number of FRESCO tokens allocated to artwork will be the FRES Trust. In the future, it will be the only decentralized and reliable indicator of an artwork’s potential value.

The FRES Trust reflects the total value of trust given to artwork by its current and previous owners. The FRES Trust distributed to each artwork is publicly visible and anonymous in identity. The distribution of the FRES Trust is irrevocable and adds a unique index of trust value to the artwork. The FRES Trust reflects the comprehensive academic and market value of that artwork in the intricate art environment.