Jena, Germany, September 7,
2010 – Intershop
Communications AG will be showing the marketing decision-makers, agencies, and
exhibitors at the second dmexco (Digital Marketing Exposition and Conference)
in Cologne how
to implement fully integrated e-commerce. The online retailing specialist is
attending on September 15th and 16th along with Intershop subsidiary SoQuero
GmbH and partners Smart Information Systems, mpass, and FACT-Finder. Show
visitors will discover how search engine optimization of their e-commerce
platforms, mobile payment systems, improved search functionality in their
online shop, and the use of interactive product advisors can add value in the
online-selling environment. Member of the Board Peter Mark Droste: “Modern e-commerce
requires effective integration of many different specialist providers and
disciplines. At this event, we will be showing companies an integrated approach
that maximizes efficiency and allows them to exploit the full potential of
their e-commerce solution.”

On the
second day of the show, Intershop will be sharing insights into future
developments. In a presentation entitled “Next Generation E-Commerce – The
Future of Product and Channel Management,” Andreas Limperger of Intershop,
Björn Emeritz of SoQuero, and Klaus Skripalle of TheBakery will describe how
multiple business channels can be aggregated on a single platform and centrally
managed.

The
Intershop booth is located in Hall 8.1, booth E-008-009. Visitors to the show can
attend the “Next Generation E-Commerce” presentation on Thursday, September 16,
2010 from 2:00 p.m. to 2:45 p.m. in seminar room 5.

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.