beguiling

Beguiling is an adjective that means "highly attractive and tempting," like the beguiling model/actress on the cover of a celebrity magazine.

Beguiling is often used to describe a person, like a beautiful girl, but can also be used when referring to a place or an inanimate object, like an Italian sports car. But be careful — sometimes beguiling things are meant to trick you, like the beguiling salesperson who acts like a friend, only to make a sale. In fact, beguiling contains the word guile, meaning "deceit, fraud, ruse, trickery."