Pampers has collaborated with renowned fashion designer Cynthia Rowley to create 11 diaper designs for boys and girls. The new diaper designs will be available beginning in mid July 2010 at Target stores and on Target.com.

Pampers by Cynthia Rowley incorporates a beautiful look and feel, giving discerning parents high performance, value and choice of style. The diaper collection, which will be available in pastel designs including madras, stripes and printed ruffles suited specifically for babies and toddlers, delivers the perfect blend of utility and aesthetics.

"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Ms. Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's vice president of North America Baby Care. "We also know that sometimes it's the little things – like how a baby is clothed – that can bring added joy to Mom and Dad. While performance always comes first, we know that design is also important to parents. We're pleased to introduce the first diaper line that brings together the best of these two worlds."