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04 Mar 2015 6:19:39am

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As a practising GP of almost 40 years, [possibly a little bit younger, but a whole lot more cynical], I refuse to believe that you are not swayed by the guidelines issued by the great and good who tell us what to do. There is always the implied but nonetheless very real threat that if we don't do what these faceless people say, we will be punished. The message that comes from them is that all the information from the drug companies is completely free from all misrepresentation, and so many of my GP colleagues seem to believe it. The fact that these same companies get fined millions of dollars frequently for fraudulent marketing is ignored, and what we are told by the drug reps [? peddlers] is correct.

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