In essence, using NetSuite's order management and tracking right through to the final sales revenue is designed to help users gain a snapshot of what keyword spend produces at every sales stage. This includes leads generated per keyword, leads converted and revenue, profit and return on investment per keyword.

The NetSuite Keyword Marketing Module is available in the NetSuite and NetSuite CRM+ suites at no extra cost, according to the San Mateo, CA, company.

Salesforce for Google AdWords is based on technology acquired from Kieden Corp., a startup that quietly developed it using Salesforce's AppExchange platform. San Francisco, CA-based Salesfocre.com acquired Kieden this month. Terms were not disclosed.

Salesforce.com said the tight integration delivered in Salesforce for Google AdWords provides visibility into the entire life-cycle of a campaign -- from creation and placement of ads, to tracking of results, management of opportunities, closing of deals and measurement of return on investment.

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