Run The Jewels Vinyl, CD & tapes by Run The Jewels at Norman Records

Who could have predicted that the after-hours part of a TV channel that specialises in children's cartoons bringing together two middle-aged rappers would result in the greatest merchandising opportunity since Star Wars? Not me, that's for sure.
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Who could have predicted that the after-hours part of a TV channel that specialises in children's cartoons bringing together two middle-aged rappers would result in the greatest merchandising opportunity since Star Wars? Not me, that's for sure.

Run The Jewels (dot com) are Killer Mike (he kills mics, duh) and El-P (El Producto baby!), two rappers who prior to connecting worked hard but had to make do with being relatively underground. Killer Mike is a long time affiliate of Atlanta's finest, the Dungeon Family, who played a part in the story of another hip-hop duo you might have heard of, OutKast. El-P cut his teeth as part of New York indie-rap greats, Company Flow, as well as doing production work for the likes of Cannibal Ox, Aesop Rock, eventually going on to produce all of Killer Mike's brilliant R.A.P. Music.

After that initial collaboration in 2012 they became a fully fledged rap duo, releasing Run The Jewels, Run The Jewels 2, Run The Jewels 3, Meow the Jewels, a Virtual Reality headset, and a truly vertigo-inducing assortment of other merchandise. But let's focus on the music shall we? The one thing Run The Jewels have over almost everyone is chemistry. Mike and El love each other, and it's this above all else that makes their music so compelling. It does help that they're both very good at rapping and that El-P's production is as entertaining as its always been. RTJ!

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The first Run The Jewels record capped a victory lap of a year for producer EL-P and rapper Killer Mike, who respectively released the bombastic 'Cancer 4 Cure' and poignant 'R.A.P Music' -- they then went on to release their collaborative self-titled record, which showed off the affection and understanding they share for each other's work. They're back now with the blood red 'Run The Jewels 2'.

The relentless cash cow that is Run the Jewels unleashes yet more merch, taking advantage of your kind-hearted but collectable nature with Stay Gold Smiff & Cash Remix Collection. Two tunes ("Kill Your Masters" and "Stay Gold") with instrumental versions and a remix for the latter. Much like a student loan, you'll be paying off El-p and Mike forever.

Definitely a must for Run The Jewels completists here. The Stay Gold Collectors Jewel Box features a four-track 12” EP etched onto clear vinyl, which is exciting enough, but wait there's more! The 12” comes in a metal box with space to store the duo’s first three albums and their forthcoming fourth, plus a slipmat, poster and sticker set. Limited edition of 5000.

El-P and Killer Mike continue to push their unique content game with this extra special package for record store day. Not only do you get a lush 8-screen printed tote bag and gold pin set of their “gun fingers” and fist logo but you get a download of their augmented reality app which does magical things when you point your device at the bag and gives you access to some magical exclusive content.

Excite! After two killer collaborations that have already made big waves in the rap world and beyond, Run The Jewels (that’s Killer Mike and El-P of course) drop their third full-length. RTJ3 continues to flaunt swagger and creativity in spades, not to mention the high-flying guest appearances from Kamasi Washington, Danny Brown and Tunde from TV On The Radio. CD and gold vinyl double LP editions, on Run The Jewels’ own imprint.

Esteemed rap duo and cat advocate society Run The Jewels are having a good time releasing acclaimed self-titled records with different numbers at the end of them -- they're half way through completing no. 3 as we speak -- so here's a nifty looking piece of cardboard branded after them, for your viewing pleasure. Ah, RSD, never change.

Welcome to 2015, where a throw-away joke about a version of Run The Jewels’ RTJ2 made with cat sounds can be taken by the internet and turned into a real thing. And it’s true, Meow The Jewels remixes the whole record to replace the beats with cats. For real. El-P and Killer Mike received help from the likes of Zola Jesus and Dan The Automator in bringing this thing to life.

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