Watch Now: The unjust with Jesse Martinez.

Jesse Martinez was and still is one of the most prolific skateboarders of our generation. Along with Natas Kapas Jesse revolutionized the way skateboarders attacked the streets. Jesse has appeared on the cover of Thrasher and many other publications. He transcended cultures and after a long battle he fulfilled his life long dream of getting a skate park built in Venice Beach. After years of maintaining it, Jesse was relieved of his duty because of greed and politics.

Film by Mike Pagan. Featuring: Jesse Martinez, Craig Stecyk and Hayden Mckenna Big thanks to everyone who sent footage through. If any of this footage is yours please shout for credit.

In between the world famous Venice Beach Boardwalk and it's equally known counter part Abbot Kinney lies General Admission. A local hub known for it's coastal influenced apparel and homewares. Channeling earlier days of the creative beach scene General Admission blends mid-century aesthetics with sub-cultures such as skate, surf, art and music and delivers it through a fresh lens on everything from head-to-toe and floor to ceiling. The rich culture of California and the characters that walk through our door is what fuels us. From fringe stories of local legends to parties on the beach, GA is a pillar of the west side community of Los Angeles and all our items are designed and made here as well. Whether you're looking for conversation, advice on some new threads or maybe even a place to hang out, we've got you covered. Come and knock on our door. We've been waiting for you.