Design wise, the styling of the F30 3 Series is an evolution of the outgoing model. The lines follow the design language seen in the new 5 Series, with concave and convex shapes providing a sporty stance and image. The flanks of the car are shaped by an eye-catching double character line running alongside each other.

At the front, the headlights have been completely redesigned. For the first time, the lights end directly in the kidney grille, providing a 3D look. The kidney grille also inherits the 3D aspect as seen on the new 6 Series.

The rear lights continue the BMW L-shaped design positioned at the outer edges of the rear – accentuate the broad face of the wheels and wide track of the new BMW 3 Series Sedan.

Inside, the level of luxury of the new 3 Series moves up a notch. A BMW core value, the driver-focused cockpit, is even more emphasized in the F30 3 Series. The cockpit is angled towards the driver by seven degrees. The materials used inside the car resemble the ones found in the 5 Series Sedan, with small changes for each one of the lines: Sport, Modern and Luxury.