To be this good will take Sega ages

Commodore marketing slogan for the CD32. At the time, the main competitor was Sega's MegaCD based on technology about a generation older. Sega had bad been running campaigns under the "To be this good takes Sega" tag for some time, and Commodore then (In an incident still talked about by Amiga zealots to this very day) plastered this all over an advertising billboard outside Sega's UK headquarters. It was probably Commodore's best advertising campaign ever - sadly, it was also their last.