Tip 1: I’ve Screwed Up

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Tip 1: I’ve Screwed Up

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I’ve screwed up. Often, and for most of my career. I confused and misled the very people I set out to help. I told them that steady state cardio is inefficient 1 year after I said to “work in the heart rate zone” to burn more fat. I told them to do 3 sets of […]

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I confused and misled the very people I set out to help. I told them that steady state cardio is inefficient 1 year after I said to “work in the heart rate zone” to burn more fat. I told them to do 3 sets of 12, then 4 sets of 8, then 5 sets of 5. I even timed their breaks with a stop watch to make sure they didn’t rest 1s over 1:30. I bought into every fitness program and trend and sold my clients on it. They trusted me with their time, money, and health and I screwed up.

I tried to come out with the next best thing. To be different. I thought my programs needed to be profound. My supplement protocols were supposed to work magic. I thought I needed to “show off” to clients by exposing on them all of my knowledge. Yet I never had success. My clients got adequate results — which isn’t good enough.

Then something changed. I brought it back to basics and simplified my training and my diet recommendations. I started to critically analyse new protocols before inserting them into programs. My focus shifted to removing stress from my clients lives instead of adding it. I’m not screwing up anymore. My clients are making better progress then ever before.

Everybody in our industry seems to be trying to find the next best thing. A new piece of equipment, a new stretch, a new protocol or a new supplement that’s somehow better. I urge you to think critically. What you’ll find is that the “next best thing” usually pales in comparison to using what you already have to greater effect.

A big thanks to Stephanie Joanne for helping me organize my thoughts on this. Please add me to Facebook if you’re a passionate fitness pro. You’ll be able to network with the best and take part in daily threads on everything fitness.

The Author

Jonathan Goodman is the founder of the Personal Trainer Development Center and author of multiple bestselling books for personal trainers. In addition, Jon founded the first-ever certification for online fitness trainers, the Online Trainer Academy. Originally from Toronto, Jon and his wife Alison spend their winters traveling the world with their baby boy, Calvin.

If you want to make more money then you need this. A clear road map to building your career from the bottom up so you can find more clients, boost your reputation and make more money.

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