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I’ve long been a silent admirer of the marketing antics of Paddy Power, the Irish bookmaker, but I feel it’s time to come out of the closet and openly declare my huge Twitter crush on @PaddyPower. The seemingly ‘don’t give a shit’ approach is proving to be a powerful marketing strategy, but the truth is,..

“To be or not to be..” – classic one liners are nothing new – they’ve been around for as long as stories could be told, and the most memorable have become part of our every day language. What makes them memorable is that they’re draped in emotion – sorrow, pain, joy, laughter, inspiration, shock, horror,..

Employers use social media to have a look at the public profiles of employees and potential employees. Fact. It’s not a new discovery. And yet, it appears it is actually a stunning revelation to so many. Why? With so many businesses, brands and professionals on social media, why would it come as such a surprise..

Creating a new website, or having one built for you, can be challenging for businesses, particularly if it’s your first attempt. A good web designer should keep you right, but some may be focused on how good it looks or how their state of the art functionality works, and often there are key considerations which..

Anyone who blogs will understand the time and effort that goes into it. It’s got to be a labour of love if you’re to have a really good blog. It can be challenging to keep up, and sometimes we’d like some recognition for the work that goes into our blogs. It’s great to see the..

Marketing has changed, and businesses of all sizes and from all industries need to keep adapting their strategy in order to ensure their marketing efforts are effective and their businesses continue to thrive. In recent years, blogging has become one of the most valuable tools in marketers’ kits. Yet, many businesses are oblivious to how..

Getting started on any new social media platform can be a challenge. Apart from learning the ropes in terms of how the site actually works, you’ve got to get to grips with the lingo and the general etiquette of each platform. Today, I spoke at a seminar on social media in Fermanagh, but we had..

Blogging can be a real challenge for businesses, and so when I was asked to speak at a conference for SMEs in Dublin, I thought it appropriate to address some of the barriers to blogging faced by SMEs. And I set them a challenge which I hope will help them to come up with some..

SEO (search engine optimisation) – such a buzz term, but such an enigma for many businesses. When asked ‘What is SEO?’, I’m tempted to cram in as much information as I possibly can. I’ll try to refrain from self-indulgent rabbiting here and give it to you straight! What is SEO? SEO is search engine optimisation..

Facebook have recently told marketers to expect a drop in organic traffic according to CNet. An anonymous source has told Valleywag to expect a drop to 1-2% – that’s huge for some Facebook Pages! It’s a trend we’ve been seeing for a while now, but 1-2% will be difficult to stomach for any business. And..