Investing in Asana

When I checked in last week I failed to include an additional company we’ve had the pleasure of working with over the past few months.

Asana
We had an opportunity to join a highly non-traditional Series C of investors, customers and leaders that Justin (cofounder/CEO) and Dustin (cofounder) assembled earlier this year. The round was led by Sam Altman personally and provided an opportunity for us to more directly support a company that we respect tremendously. See Sam’s note here.

A couple of years ago I accidentally stumbled into a talk at Web Summit. Justin was the speaker. His talk led me to skip the final day of Web Summit spending the day in my Airbnb planning how I was going to implement what I learned. This was the talk. It was the genesis for many things, including the events that would lead to our joining as an investor.

To understand my view on Asana you need only spend a few minutes talking about how I architect my work and my life around clarity of purpose, plan and accountability. And there’s a high probability I’ve shared my architecture for communication systems with you. Asana is a critical factor in making the world more contextual and less noisy.

My appreciation for Asana extends well beyond the tool. Its greatest influence on me and how I do things stems from how Justin and team manage their company, their planning processes and their culture.

We continue to be amazed at Asana’s progress and their team.

**Note: **For those interested in Asana the product, please feel free to reach out to Shannon who has offered to answer any questions you have. I also highly suggest checking out The Guide, which I think is the best customer help resource I’ve seen in the productivity space.