Marketing ManagerZipcar

THIS JOB HAS EXPIRED

Overview:

We?re Zipcar, the world?s largest car-sharing company, and we?re looking to add new talent to our team.

Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Zipcar members in cities and on college campuses across America, Canada and the UK are making the decision to live car free and enjoying the convenience, savings and environmental benefits of having ?wheels when you want them.?

We aim to create an environment that is supportive, diverse, and as fun as our brand. We?re looking for a passionate, self-driven, and agile leader to shape the marketing strategy for Chicago. As Marketing Manager, you will report to the General Manager and will own the complete marketing vision and process along Chicago?s continued growth path. We?re looking for a thinker and a doer who is equally creative and analytical. You should be comfortable crafting a comprehensive local acquisition marketing strategy, formulating an implementation plan, executing on all details, and adjusting the strategy/plan to accommodate new initiatives and learnings throughout the year. We love marketers who are driven to innovate rather than simply repeat best practices.

Responsibilities:
Collaborate with General Manager and home office on the development, implementation and management of Chicago?s member acquisition and engagement strategies
Lead the local market team in reaching goals and building community awareness through partnerships, sponsorships, events, promotions, and media recommendations
Monitor, measure, and report the effectiveness of marketing initiatives - and then efficiently optimize
Manage (2) Marketing Coordinators who oversee day-to-day operations, including management of the Brand Ambassador Team; actively recruit and train new team members and monitor results
Explore, evaluate and pursue local Business Development opportunities to build long-term market strategy
Support Zipcar for Business account generation and management; implement and oversee all Zipcar for Government programs
Identify and strategically execute on location-specific growth opportunities for fleet and prospective member base
Prepare the annual budget, track variance, and direct financial allocation in order to achieve marketing goals
Be the local voice of the brand via active social media engagement, email marketing and content creation
Participate on-site at key marketing events, showcasing a critical understanding of the consumer experience and to evaluate areas of opportunity for event execution
Lead frequent meetings with all stakeholders, including external partners, internal teams, and direct reports

Requirements:
3 years prior management experience, 5 years marketing experience
Collaboration: Ability to work effectively in a matrix structure with local, cross- functional teams (Zipcar for Business, Fleet, Locations, Member Services) as well as all marketing disciplines at home office (Public Relations, Commerce & Community, Acquisition, Creative)
Results-driven: Experience with tracking success of marketing programs and continually optimizing for best results, with an acute eye for ROI beyond just great ideas.
Relationship Management: Proven ability to build, maintain and develop relationships with community, government and business partners to grow the Zipcar business and brand in Chicago.
Communication: Excellent written, verbal and presentation skills that include clear articulation and persuasion in positive or negative situation; prior PR experience a plus
Agility: You should be forward-thinking and flexible, with the ability to thrive under ambiguous and dynamic environments
Member-centric: Empathetic approach to service, paired with a passion for our brand and a belief that we are fulfilling a real need in member?s lives
Local: Chicago knowledge is a must. As a Company, we collaborate to achieve a shared global mission while focusing on locally-driven solutions with custom communication
Leadership: Prior management experience with demonstrated ability to motivate and inspire, through the professional development of Marketing Coordinators and Brand Ambassadors
Bachelor?s degree in marketing or a related field preferred
Proficient with MS Office Suite (Outlook, Word, Excel & PowerPoint)