Facebook appoints ex-HP, Antonio Lucio as the new CMO

Chris Cox, Chief Product Officer, took to his Facebook account to announce the appointment of the social media giant’s new Chief Marketing Officer, Antonio J Lucio stepping into the shoes of Gary Briggs with effective from September 4.

Briggs had quit the CMO post in January this year while the social media giant reeled under huge fake news crisis and Cambridge Analytica scandal. Antonio will be joining Facebook from HP, where he led their marketing team for three years. Before that he was the CMO at Visa and at PepsiCo.

Lucio has an extraordinary reputation in the industry as a leader, a marketer, an operator, and a wise, gracious, and deeply principled human being. He has been outspoken on the need to build authentic global brands with integrity and from places of principle, and also on the importance of building diverse teams at every level in the organization.

Cox also mentioned in his post that Facebook’s story is at an inflection point. “We have never faced bigger challenges, and we have never had more opportunities to have a positive impact on the world — in our families, our friendships, our communities, and our democracy — by improving our products at their core, and then by telling the story outside that we all know to be true inside.”