Social media: Keep it live!

The Happy Medium team is sponsoring the social media for Winefest this year. So what does that mean? It means during the times in
between Winefest events, we’re helping out with the tweets, Facebook posts, and
Instagrams. Even more so though, it means our team is at each event doing “live”
social media. It’s really important to keep your social media not only fresh,
but also rich with content. It’s much more exciting for people to see what is
happening right now, rather than posting a photo album a week after an event
has already taken place.

Social media is much like regular news, (that’s why they call
it the “Newsfeed” right?!)

The activities you host, participate in and do in or out of
your office are what make your business unique - so why not tell people about
it? Just because something might be a “normal” everyday occurrence for you
doesn’t mean everyone else won’t think it’s interesting. Even if it’s just
something in your daily work life, on social media it doesn’t hurt to let your
audience in on the happenings of everything you do. It will really help them
connect with your brand and understand who you are as a company. It will
probably even let them know about things you do that they didn’t know about and
services you offer without you just saying it in a straightforward way.

For Winefest as an example, the engagement from doing social
media “live” from events also happens outside of the pages themselves. We often
take pictures of people and tell them to find us on our different platforms. If
they know they are going to find themselves there, they’re much more likely to
check it out and start following and even interacting with your brand, and
isn’t that the goal?

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