MTOTW #40: With the steady advent of new social media channels and apps, it’s easy to forget one of the most enduring and successful avenues for lead generation: email marketing.

Current studies have shown that 59% of B2B marketers consider email their most successful channel for generating revenue. And email is nearly 40 times better for acquiring customers than Facebook and Twitter combined. So what are the most effective email marketing tactics? Here are a few key points:

Segment your contact list to ensure relevancy in your email content

Include a compelling CTA to drive lead capture

And finally, maintain a regular email newsletter to keep customers up to date on your newest capabilities and offers

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