NowThis Joins Snapchat’s ‘Discover’

There are now 21 publishers on Discover.

NowThis is the latest media outlet to join Snapchat’s Discover, a section on the app that features stories from assorted publishers.

According to Re/code, NowThis will have 10 staffers producing Discover content. The plan is to publish every day of the week.

NowThis joins 20 other outlets on Discover, which begs the question: When will Snapchat stop adding publishers? Snapchat Discover promises prime real estate to outlets, but the more crowded it becomes the less alluring that offer is.