The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

December 10, 2013

posted by Holloway Zaiser Group

John Gerzema, Michael D’Antonio –

What if we lived in a world where instead of men thinking like men, they thought more like a woman? This is a fascinating book.The Athena Doctrine offers convincing proof that the future requires us to embrace traits and values traditionally linked to women. This book is the outcome of a two-year survey of 64,000 people in 18 nations and 80 on-the-ground interviews in 13 countries with start-ups, political leaders, NGO’s, educators and more. Results indicated that two thirds of those surveyed felt the world would be a better place if men thought more like women!

The authors illustrate real world examples, backed by rigorous data and reveal how men and women alike, are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. Informally, and in countless ways, they are following the Athena Doctrine, named after the Greek Goddess, the warrior whose strength came from wisdom and fairness. This marks a global trend away from the winner-takes-all, masculine approach to getting things done.

Femininity is not just some girl thing…it is the operating system of 21st century prosperity!