Findings for PPC in Omaha

Omaha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Omaha was the 125th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Omaha also ranks amongst the least expensive cities in Nebraska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Omaha are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Omaha keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 191% Higher in Omaha than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Omaha are 191% higher than in Independence. The average price of a click in Omaha is $12.01.

This price difference is understandable though, given the population of Independence is less than Omaha, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Raleigh, and found the average price of a click in Omaha was 23% lower than in Raleigh. This suggests that perhaps prices in Omaha are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

Automotive/Vehicle

B2B

Entertainment/Recreation

Finance

Health/Beauty/Fitness

Home & Garden

Legal

Real Estate

Shopping

Travel

Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.