Senionlabs approach uses little more than a software app on the smartphone to make it in-building location ready, but lundquist said that more is needed. Via on-board bluetooth tracking software from senionlab, a smartphone can use strategically located beacons to precisely determine its position and go here create a map of its location inside a building. But with numerous companies fighting for the same market, senionlab is facing an uphill battle. For example, many smartphone manufacturers are looking to add such capabilities to their next-generation devices to offset declining sales in a saturated mobile phone market.

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