6.
Surf Excel
Communication Approach
Emphasizing “Stains are good in life”
in dramatic manner by an urban
family
TV Frequency
High
OOH
Major Cities
Psychological Effect
Very Positive

7.
Discussion
Q: Is this presentation an example of
content-advertising?
A: It is a communication discussion
shared under Common Creatives
license. Readers must know joy of
advertising and augment the ideas
for their favorite brands.
Q: Can any washing powder brand
criticize this presentation?
A: Genuine criticism is healthy and
welcome.
Q: Can a model work for two brands
under same category?
A: Psychologically not desirable.
Sajid Imtiaz
Expert Member, CDKN
Member, Pakistan Society of Criminology
Member, Harvard Business Review
Member, Advertising Age
Economic Advisor shortlisted, British High
Commission Islamabad
Feedback:
daily10minutespakistan@gmail.com
Sajid Imtiaz