Why can’t every customer care experience be perfect? Companies fight to gain customers but then fail to provide compelling service. Recent research shows a growing dissatisfaction with the quality of customer support. tuul is building a fundamentally different type of secure OTT (over-the-top content) text message based solution to dramatically reverse this trend. Patent pending tuulBots allows for true in situ workflow applications. As lifestyles become increasingly mobile, tuul will set a new standard for customer service by simplifying interactions between businesses and consumers.

“The simplest ideas tend to affect the greatest change,” said Toby Corey, tuul Co-Founder. “tuul is the tool that will simplify the interaction between businesses and consumers.”

Corey and Co-Founder, Wayne Tsuchitani, previously co-founded, built and took public USWeb growing it to over 5,000 employees worldwide with a market capitalization in excess of $3.5 billion. Serial entrepreneurs, they also co-founded IntendChange Group, an early venture accelerator and angel investment firm. Most recently, Corey was Chief Revenue Officer of SolarCity and Tsuchitani a private equity investor.

“We look for talent and experienced teams that are disrupting big legacy spaces,” said Mark Terbeek, Partner at Greycroft Partners. “We believe tuul will fundamentally change the way businesses and consumers communicate.”

tuul is headquartered in downtown Santa Cruz, CA in the University Town Center and is expanding its experienced team with go-getter, entrepreneurial candidates. Current openings include engineering and business development.

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About Tuul:
tuul is building the industry’s first workflow communication service simplifying interactions by transforming the way consumers interact with business. Based in Santa Cruz, California, tuul is actively hiring the best full-stack, DB, analytics, iOS , Android developers and Biz/Dev specialists. Contact jobs@tuul.com.

About Greycroft:
Greycroft Partners is a leading venture capital firm focused on investments in the Internet and mobile markets. With offices in the two media capitals of the world - New York and Los Angeles – Greycroft is uniquely positioned to serve entrepreneurs who have chosen us as their partners. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, successfully bring their products to market, and build successful businesses. Greycroft manages $600 million and has made over 100 investments since inception, including leading companies such as AppAnnie, Baublebar, Braintree, Buddy Media, Collective, Extreme Reach, Huffington Post, JW Player, Klout, Maker Studios, Plain Vanilla, Pulse, TheRealReal, Trunk Club and WideOrbit. For more information please visit the Greycroft Partners website at http://www.greycroft.com.