Ruger Announces Online Auctions of Collectible Ruger® Firearms and Accessories at www.rugerauction.comMay 02, 2007
Sturm, Ruger & Company, Inc. is pleased to announce an unprecedented opportunity for collectors, arms historians, and those interested in Ruger® firearms to bid on and acquire rare, unusual, and one-of-a-kind Ruger firearms and accessories. An earlier press release inadvertently published an incorrect website address, which is actually www.rugerauction.com.

Ruger will begin online auctions of such items on May 15, 2007. The first auction will begin on that date and continue until May 29, 2007, when the highest bidder will be determined and notified. The next day, another item will go up for auction for a similar period, with its winner announced on June 12, 2007. It is anticipated that such auctions of rare and unusual Ruger firearms and accessories will occur every two weeks.

"This is an unbelievable opportunity," said Ruger President Stephen L. Sanetti. "We've been going through our inventory and selecting some firearms we believe have unique collector appeal."

"We want to offer these up to all American firearms enthusiasts interested in Ruger firearms." Sanetti continued, "We thought the best way to do this was to conduct online auctions via the Ruger website www.rugerauction.com every 2 weeks." Each gun will come with a Certificate of Authenticity, attesting to its provenance as a firearm from the Ruger Factory inventory collection.

The first such rifle to go on the block will be Bill Ruger's 1982 prototype for the M77 Ultralight series of rifles. The rifle comes in its original box with all original accessories, and appears to be unfired. The box lid bears a shipping label "Attn:William B. Ruger, Sturm, Ruger & Co., Inc., Southport, CT" and also bears a handwritten notation - "Not a stock gun - Bill Ruger, Sr." It is a caliber .243 Win. original tang safety Ruger model M77 Bolt-Action Rifle, with a special lightweight 20" barrel and slim, lightweight stock. Unlike later Ruger M77 Mark II Ultralight rifles, it does not have a black forend tip.

More information, including auction details, and photos of this rifle may be seen on the Ruger online auction site, www.rugerauction.com as of May 15, 2007. Be sure to check this site frequently, as we plan to offer two collectible firearms and accessories every month, for the foreseeable future. All sales must be consummated via a federally licensed firearms retailer, who must perform all mandatory federal, state, and local background checks and paperwork; and the purchaser must be legally qualified to purchase and own the firearm. Not all firearms offered for these auctions may be sold in every state, due to local regulations. Bidders must be age 21 or older, and all sales are both "as is" and final. And, of course, supplies of these collectible bits of history from the Ruger inventory are limited...many to just a single example!

"Here is an opportunity to own rare examples of our precious American firearms heritage, from the premier American firearms manufacturer," Ruger President Steve Sanetti concluded. "Please let your friends know about this valuable opportunity to own unique Ruger firearms - but only if you think you'll outbid them!"

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.