BRANDS

LeBron James and Audemars Piguet – Two Years of Successful Partnership

This incredible athlete and one of the best players in the history of basketball entered the partnership with Audemars Piguet in 2011, joining the dream team of world class sports men and women who represent the renowned brand as its ambassadors. Watches that naturally match LeBron’s style, personality and body structure are robust and sporty Royal Oak Offshores. The highlight of the partnership between the Swiss watchmaker and the NBA star is the development of a Limited Edition of ROO – a fabulous pink gold Royal Oak Offshore LeBron James Chronograph.

LeBron James Audemars Piguet

“I’m very pleased how my vision and that of Audemars Piguet came together in this watch”, said LeBron James while commenting the newest creation. As he said, his first visit to Audemars Piguet’s manufactory was an incredible experience and great lection. “I have never imagined the number of stages and the amount of people involved in making a watch from start to finish, from conception to final product. It requires a lot of technical skills and patience”.

Well, he definitely is not the expert in the watchmaking field. However, in the professional basketball, he is considered as a true master and as many people claim, the world’s best active player. Also considering his high-end social status and global recognition as a man who appeared at the covers of the famous magazines, such as Time, Fortune, Vogue and GQ, LeBron seems as the ideal ambassador of the prestigious Swiss watchmaker. Just to mention, in its team, there is already the world’s best football player Leo Messi, as well as the F1 legend Michael Schumacher and the top golf players such as Lee Westwood, Graeme McDowell, Ian Poulter, Darren Clarke, Belen Mozo and Cristie Kerr.

LeBron James

The rise of LeBron James’ career began back in 2003, when he was selected by Cleveland Cavaliers as the number one pick at the NBA draft. The same season, he became the youngest ever NBA Rookie of the Year. Being recognized as the player with an outstanding combination of sheer physical power and remarkable agility, James became the regular member of the US Dream Team, wining three consecutive Olympic medals – bronze in 2004 and gold medals in 2008 and 2012. After he changed the team’s colors, moving to Miami Heat in 2010, LeBron’s game went to another level, which led him to the best NBA results. Miami won two titles in a row (seasons 2012 and 2013), while LeBron has been chosen twice as the NBA Finals MVP.

LeBron James & Audemars Piguet Watch

His work outside the basketball court is also highly valued. LeBron James is the founder of the LeBron James Family Foundation whose goal is to improve children and single-parent households through versatile programs and initiatives, which strengthens the connection among family members and improves the quality of their lives through education, physical fitness and better health. As LeBron has decided, the proceeds from any future auctions of his timepieces will be donated to the charity.