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Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Mr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW hasexisted for designers to reach out to people worldwide.”

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access: Live backstage action of hair and makeup. Live interviews with models, designers, hair and makeup artists. Live pre-show performances by renowned artistes. Live runway shows with special appearances by top models . Live runway commentary by key fashion figures. Live post-show party coverage.

Real-Time Shopping: Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence: Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has existed for designers to reach out to people worldwide. We aim to harness technology and creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy exclusive access to intimate collection presentations by the DFW designers through lookbook images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com

Fantasy hair is all about pushing the limits of traditional hairstyling. It can include the use of clothing, ornaments, and props to achieve the desired look, and it’s almost always pulled to the top of the head. Fantasy hair competition — which has been around for decades — pits contestants against each other to create a total look of hair, makeup, and clothing in a limited amount of time.

Hosted by actress Brooke Burns, this competition series pits 10 of America’s hottest stylists against each other to see who can deliver the biggest and best in fantasy hair design.

Part sculpture and part pop art, each challenge requires contestants to create outrageous coifs that resemble everything from multi-layer wedding cakes to toys with moveable pieces. The stylists then enter the ring to present their hair creations in a fully produced, dramatic and stylized performance. After each challenge, the judges — award-winning fantasy hair designer Derek J, celebrity stylist Lindsay Albanese and a rotating guest judge — critique the designers on creativity, execution and overall presentation.

In addition to blow-by-blow drama in the arena, there is also the day-to-day drama between the cohabitating stylists who fight each week to stay in the game and win the ultimate prize of $100,000.

There is nothing sexier and more elegant than a simple updo that adds interest to your neckline and brings a glamorous, yet effortless vibe to any appearance. From different versions of the famous ballerina bun to extremely severe, slicked chignons and high top knots, updos will be one of the hottest hairstyles for spring/summer 2011.

Spring/summer 2011 comes with a wide palette of beautiful, feminine hairstyles. Among all these, there is one timeless trend exuding maximum femininity and sophistication: the updo. Seen in a myriad of different versions suitable for numerous occasions, an updo is universally flattering and works amazing on long and medium-lengthR hair.

Versatile and practical, an updo will always add a special vibe to your looks, whether you choose a simple bun, a messy, festival-chic one, a polished chignon, or, a sophisticated knot with a retro appeal.

Diane Von Furstenberg Jil Sander

The ballerina bun was one of the hairstyles chosen by many designers for spring/summer 2011. Its elegance and simplicity makes it one of the best options when it comes to finding the perfect hairstyle for a casual, daytime outfit, or for a more special event that requires a more chic appearance.
Classic and tidy at Nina Ricci and Jil Sander or rather messy, yet attentively studied at Diane von Furstenberg, there are various versions where to choose from. It is very practical and it can be done in an instant. You just have to make a ponytail and wrap the hair around the elastic band, then secure the bun.

Hervé Léger by Max Azria Nina Ricci

Summer is all about flirty and playful, just-got-out-of-bed looks with breezy, romantic dresses and appropriate hairstyles. You can enjoy this amazing season to the fullest going for effortless, yet feminine, adorable hairstyles such as a romantic chignon as spotted at Proenza Schouler and Dsquared². Moreover, if you want to add a glamorous feeling, yet preserve a sweet look, you can draw your inspiration from the Dolce & Gabbana or Nina Ricci runway shows where the chignon reveals sophistication through a simple approach, perfect for a candid and luminous character. This is a simple and chic updo with minimal styling required.

Dolce & Gabbana Proenza Schouler

Dsquared² Nina Ricci

As we have seen, there are timeless hairstyles that never go out of fashion and keep reinventing themselves season after season. Well, this is the case of the elegant chignon that never seems to fail due to its numerous versions and ladylike luxurious aspect. This is why it can be said that this type of updo is among the most popular choices when it comes to chic hairstyles.

For spring/summer 2011, a refined, office-appropriate approach of the chignon was spotted at Chloé, with hair worn at the nape of the neck, and Gucci, in a slicked way with a total wet effect. However, a more elegant and extremely polished updo that you can rock at a special event is the one seen at Oscar de la Renta and the French twist from Zac Posen.

Chloé Gucci

Oscar de la Renta Zac Posen

The newest hairstyle trends for spring/summer 2011 will feature adorable and unique shapes and styles. Creative knots oozing self-confidence and relaxation, yet glamour and style will be some of the hottest hairstyle trends for the warm season. Looking just like twisted sculptures, the updos seen at Gucci and Viktor & Rolf are effective without creating the illusion of trying too hard.

There is nothing more comfortable and sweet than wearing your hair up during hot summer days when the heat might get quite unbearable. In this circumstances, a high top knot can easily do the trick without too much effort. This hairstyle screams spontaneity and laid-back style and it works great even on curly hair. Draw your inspiration from Z Spoke by Zac Posen and Moschino. Add a headband or a scarf for a unique look.

Bob hairstyles are definitely for everyone. It can suit any shape of face by styling its angle and it can be short or medium in length. Two of the most popular bob hairstyles are inverted bob and angled bob. Inverted bob are cut in a way that your hair is stacked in the back, giving volume and texture in the crown. While, angled bob is evenly cut with the front hair slightly longer. Check out the different bob hairstyles below to see what fits you.

Short Hairstyles Trends presents Short modern asymmetrical haircuts for winter and spring. Haircuts have definitely evolved and women go for a new and modern looks. Many women like the versatility of short haircuts. Celebrities can be spotted wearing this modern short asymmetrical look. Asymmetrical cuts and layers are in big demand and women are running to their local beauty shops to put in their request. All types of bob hairstyles have evolved from the various cuts. Here are the hottest short asymmetrical bobs and other haircuts for the spring:

Each season you can count on spotting fashions elite at the Vena Cava show andspring 2011 was no exception. Elle’s senior fashion editor Kate Lanphear and Bergdorf Goodman’s Linda Fargo were front row and center in support of industry darlings Sophie Buhai and Lisa Maycock, the creative duo behind-the-line. Back for a second season was hair heavy weight Ted Gibson and his team of stylists from the Ted Gibson Salon New York, who we caught up with backstage.

“I’m excited to work with Sophie and Lisa again. This season the inspiration came from an old Vogue that embodied that 70s Halston chic look,” said Gibson, who is also the lead hairstylist on TLC’s ‘What Not to Wear.’ It was the return of the turban this past spring and Gibson remakes the look a bit hipper and more youthful for spring 11 by not covering the hair entirely, but just framing the crown. The hair was first texturized than pulled back into sleek chignon and finished with a bandeaus scarf. This is the perfect look to rock at the beach by day. Then mix it up by removing the scarf for a poolside pulled-back, polished evening style.

To get this look at home you’ll need to:

Prep hair with Ted Gibson Build It ($19.19, beauty.com). This product will give your hair volume and texture when blow drying. Next, take a dime size drop of Ted Gibson Tame It ($19.19, beauty.com) and work it throughout the stands to help tame frizzies while you finger-comb your hair into low ponytail. Once hair is secured into a ponytail twist it up into the bun style of your choose. Try wearing a silk scarf with a pop of color in red if you’re hair is deep dark color to have the full va-va-voom effect

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