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9 ways to improve your boudoir business

Whether or not we’re doing great work and making good money, the essential factor necessary for happiness in our profession is finding meaning in our work. It’s easy for us to get caught up in lighting, posing, pricing and all the other aspects of running a photography business, and lose sight of the reason we chose to become a photographer in the first place. But after the quality of your work, the meaning and enjoyment you create out of your career is what leads to real fulfillment. I hope you finish reading this article not only inspired, but also with a clear action plan for how to achieve a deeper, more fulfilling career.

1. Ask yourself: “Why?”

Why do you do this work? Why boudoir photography and not landscapes? Try to go beyond “to empower women.” Why is it important that a woman do a shoot? That you pick up a camera and point it at this particular woman? Why does the world need this? These questions will help you creatively, in developing a vision and when you press the shutter, but also in designing your business and what your process is, what you sell, and for how much. Your business will be designed with intention, and your photography will have a heart and soul.

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