Is Deciem and The Ordinary Shutting Down?

Can't get enough of The Ordinary and its well-priced tinctures? Well, now might just be the time to stock up on your favorites, since CEO Brandon Truaxe took to Instagram Monday to announce that parent company Deciem would be shutting down, effective immediately.

"We will shut down all operations until further notice, which is about two months," says Truaxe in the video posted to the official Deciem account. "Please take me seriously."

Geotagged as "The White House," the video shows Truaxe riding in the back of a car, along with other people he names as fellow Deciem employees. Disturbingly, he then says, "I am not able to control the sentencing of the most beautiful people I just mentioned ... if they're involved."

"Almost everyone at Deciem has been involved in major criminal activity, which includes financial crimes and much others," he elaborates.

Towards the end of the video, he grows quite emotional: "You have no idea what a soldier I've been for more than 13 years. I've been made fun of as a porn actor, as a f*cking drug dealer and everything for 13 years. It's all ending now."

As you can see, the video also comes captioned with a list of high profile companies and people that Truaxe claims will "face criminal prosecution," ranging from brands like Too Faced and Tom Ford to celebrities like George Clooney and "Stephen Spellberg" (and, bafflingly, "e.T.").

It's difficult to gauge exactly how seriously to take the video and its caption, but if you go to Deciem's website, you'll find that almost all of The Ordinary's brick and mortar locations across the globe have, in fact, been closed. Cosmopolitan UK reports that it received an email, allegedly sent from Truaxe, mandating that all UK locations (with the exception of the Spitalfields store) be shut down immediately, upon threat of termination.

Now, the brand's website is still fully operational... but, yeah: you might want to buy a few bottles of The Ordinary Granactive Retinoid 2% in Squalane, $9.60, right now, just to be safe. And... maybe check out one of the brand's third party retailers (such as ASOS or Skinstore) just to be even safer.