MarketShare is the world’s leading analytics technology provider for major brand marketers. We are the industry-leader, pushing the envelope in predictive, state-of-the-art analytics and organizational decision-making. We will prove marketing’s value to your organization with facts, not opinions, and arm you with everything you need to measure, predict and dramatically improve marketing’s impact on revenue.

MarketShare DecisionCloud delivers enterprise software that is globally scalable and easy to use.

Some companies we work with

The engine behind MarketShare DecisionCloud

Our technology

The MarketShare DecisionCloud has three main components:

Analytics: A set of technologies that let companies test and build custom predictive models, run simulations and generate reports using massive amounts (petabytes) of data. The platform is built on R using proprietary, cloud-based technology, and is flexible and scalable to accommodate any company’s needs.

Application: The “hub” that MarketShare DecisionCloud application plug into. This is where our technology provides you with a customized solution and user interface that you can access anywhere, anytime from your connected devices.

Data: A multi-tenant platform that can ingest data from any file format or via API. The entire data pipeline is automated with built-in data quality checks, data standardization techniques and the ability to identify and process bad data.

Where new marketing analytics ideas and technologies are born

MarketShare Innovation Labs

In addition to our MarketShare DecisionCloud offerings, we work with clients to create custom, state-of-the-art solutions that address unique marketing analytics and decision-making challenges. Our world-class team of marketing and data scientists, engineers, strategists and others has the vision, experience and entrepreneurial DNA to tackle the toughest marketing analytics issues. MarketShare Innovation Labs works closely with partner companies such as Google, Twitter and Turner, as well as ad-tech companies such as Mediamath, Rockefuel and Ensighten.