How to Use Social Media to Generate Leads

Everyone knows that social media can't be ignored as part of the marketing mix, but many companies still struggle to integrate social into their lead generation and sales processes. Watch this webcast to hear how companies are generating demand (and sales) using social media and the tools and technology they use to successfully track resulting leads and revenue.

Learn more about the latest trends and perspectives and where social media is headed, including:

- What's working in social demand marketing
- How social can be integrated and measured as part of your existing campaigns
- Real world case studies of brands that used social media to move the needle