Vancouver knitter Jesse Mathers of Ellery Lane Knitting Co. "Ideas are always in and out of my brain. A lot of the time it’s my current surroundings that inspire me: Where I am, who I’m with, what I’m doing."

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Handcrafted, minimalist, quality knitwear. Statement pieces that enhance the look of an outfit without being overwhelming.

What’s new for the upcoming season?

This will be the first time experimenting outside of fall/winter. I will be working with a lot of vibrant colours and lightweight knits for all-season wear.

Who is your main market?

Initially my target audience was females in their mid 20s, early 30s. However, since launching the F/W ‘13 line I have had customers all over the spectrum. Everyone is able to find a spot in their wardrobe for the brand.

Do you make your products yourself, and if not, where are they manufactured?

All pieces are hand knit to order by me, ensuring quality and allowing the option for custom-made orders.

How did you get into designing?

I’ve always been interested in fashion and the creation of garments. I love the idea of products made in Canada and when I realized I could be someone producing such a thing I had to pursue it!

What inspires you?

Ideas are always in and out of my brain. A lot of the time it’s my current surroundings that inspire me: Where I am, who I’m with, what I’m doing. Of course I research trends and scroll through blogs and flip through magazines all day, too.

Where do you work? Do you have a studio, workshop, or work out of your home?

I work from home, I have a home studio/office that keeps me organized.

What’s your price point?

They range from $75 to $100 per piece.

Where are your products sold?

ellerylaneknits.com and Vincent Park Clothing (4278 Main St.) in Vancouver.

What are your ambitions for your label?

I would love to grow the business and be able to wholesale more to local shops throughout Canada and the U.S. Overall I just want to be able to provide a good quality product to those who appreciate hand-crafted goods.

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