Fairlife Purely Nutritious Milk

Seems like print ads are getting splashy. The Milk Processor Education Program (MilkPEP) has replaced the National Milk Mustache Got Milk? ad campaign with the Milk Life campaign. The new ads focus on the “8 grams of high-quality protein found in each 8 ounce glass of milk” and use images of propelling milk splashes that fuel consumers through activities such as playing sports. Similarly, Chicago-based Fairlife LLC introduced a sexy ad campaign of women dressed in milk splashes in pin-up poses to promote the company’s new Purely Nutritious Milk, which contains 50% more natural protein and calcium than ordinary milk. To connote hydration, Schick’s Hydro Silk Sensitive Care ads feature water splashes on the legs of active young women doing activities such as kickboxing and skateboarding.