• Highly competent and specialist humanresources in several sectors all over theworld.

• Impartiality and lack of a perceived biason trade and investment policies isregarded as a major plus especially bydonors. • Activities and programmes especially atthe country-level depend on externalsources of funding which limit the scaleof ITC interventions.

• Beneficiaries often lack the scalerequired to capitalise on market accessopportunities identified by ITC.

• Inadequate monitoring and feedbackmechanisms to evaluate outreach andimpact of activities to final users • Increase in demand for TRTA servicesresulting from Doha DevelopmentAgenda.

• Increases in TRTA support by donors fortrade development could allow ITC toincrease country-level programming. • Scope for expanding/diversifyingpartnerships to increase reach of ITCtools and products for SMEs.

• Increase in competition from bilateralprogrammes, overlapping with ITCexpertise. • Emergence of new specialised smallinter-governmental organisations such asAgency for International TradeInformation and Cooperation (AITIC) andthe Advisory Centre for WTO Law andactive NGOs such as the Internal Centrefor Trade and Sustainable Development. Mission VISION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders Agri-Business Paperbroads & Packaging Hotels FMCG Cigarettees FMCG others Synergy (Q2) ITC set up a packaging and printing business in order to became its own client, and thanks to huge sales of cigarettes 10,002 by 2005, in 2009 this was India’s larger packaging solution provider. Agri-business Tobacco Industry Food Industry Since the tobacco industry was the first activity of the company we can say that there is a backward vertical integration by developing the agricultural business and then a forward integration by implementing the food business.We can also talk about financial synergies since the combination of companies leads for ITC to optimize the profits. 1- How well does ITC's Portfolio fit in terms of The BCG matrix? 2 - Identify and evaluate the various synergies in ITC's business Thank you for your attention Neziha Ouanes Zaki KrichiMohammed Omer Elgindi Sana Dimassi Myriam Belaifa Sabrine Jemli Video