Sterling Bank of Asia started formal banking operations on March 30, 2007 in response to the government’s mandate to create a specialized financial institutions that would support the development and growth of the small and medium enterprise sector.

The Bank is principally owned by the JTKC Equities, Inc., Surewell Equities, Inc. and Star Equities, Inc. The JTKC Group of Companies include, among others, The Discovery Leisure Company, The Mansion Group, TKC Steel, Coal Asia Holdings, Inc., JTKC Land, Inc. Kent Floor, and iRemit. Surewell Equities,Inc., on the other hand, is a holding company with interests in various companies, among which are, Confed Properties, Inc., I-Remit Inc., Flexi-Woods, Inc., Banwood Construction Center and Six Alps Corp.

Sterling Bank of Asia’s value proposition is to offer a unique and professional brand of service to its customers - “Professional Banking with a Heart” - as depicted by the Bank’s heart-shaped logo. In all of its business lines, the Bank aims to customize solutions and execute these with the highest service levels.

Given the intense competition in the industry and the growing demands of customers, the Bank will strive to be the bank-of-choice for its clients by consciously nurturing its values in the pursuit of service excellence. The Bank knows that it is a special kind of service – the “different beat” – which will distinguish it from the other banks.