If you’ve been thinking about buying a new TV, now is the time to do it! According to industry experts, Super Bowl week is the best time of the year to purchase a new television.

There are two reasons now is the time to buy. First, the Consumer Electronics Show just ended and slick new television models are set to hit the floors of Best Buy, hhgregg, and other major retailers. This means stores are anxious to get rid of older models, so they’ve slashed prices accordingly. Second, many people want a high-quality television to watch the big game and are in the market for a new set. Retailers naturally want this extra business and the result is a plethora of amazing deals, both online and off.