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The 2014 Winter Olympics in Sochi are just getting started, and people from around the world can’t wait to begin enjoying the games. With each new Olympics, the organizers try to put together an event that is bigger, more spectacular and more modern than anything that has come before. This year’s Olympics are no exception, and we expect it to be dazzling.

Over the course of the games, viewers will get used to seeing LED signs at just about every event. This ubiquitous technology has become a big part of public sporting events, and an integral part of the Olympics. Everything from figure skating to ski jumping relies on LED technology to keep athletes, judges, spectators and home viewers informed about what is going on. And considering the cold climate and harsh terrain of the Winter Olympics, there are few other technologies that could rise to the task.

The reason that Olympic organizers rely on LED signs is the same reason that so many gas stations rely on LED signs. When the officials in Sochi need to display standings, project judges’ scores, replay highlights, or incorporate videos and graphics into their ceremonies, there is no technology that works as well as LED. These are just a few of the advantages of using LED technology, in wintery Russia or at your gas station.

Illumination

Unlike analog signage, LED signs glow brightly in any weather. For events at night, or when visibility is poor due to snow or fog, having a sign that lights up is a huge asset. When you need your sign to be seen and the messages it carries to be legible, LED technology provides unparalleled levels of reliability.

Flexibility

It’s not easy to get a large sign up a wintery pass and then anchor it securely to the side of a mountain. Luckily, LED signs can go just about anywhere and still perform spectacularly. Thanks to its light weight, simple operation requirements and serious durability, this signage technology can go anywhere and do anything. That makes it the ideal solution for the Olympic organizers, and for gas station owners looking to upgrade their signage without completely redesigning their station.

Graphical Capabilities

LED signs can do so much more than just display letters and numbers. After a champion figure skater completes a flawless routine, the crowd wants to be able to watch the highlights replayed and they turn to LED signs to see them. This technology can project graphics, a wide variety of text and even full motion video. Simply put, there is no message you can’t communicate using an LED sign.

Affordability

Even for an event as spectacular as the Olympics, it is important to keep costs under control. LED technology offers plenty of benefits at an accessible price, even when the screens are dozens of feet wide. Olympic organizers know that they can get the signage they need without having to sacrifice the budget elsewhere.

Obviously, gas stations are not the same as the events at the Winter Olympics, but their signage needs are very similar. They both need to communicate clear and creative messages to as large an audience as possible, and that is why they both rely on LED signs. As you are watching the games this year, take note of how often you see LED signs in use, and think about what this technology could do for your station.

Image Source: www.flickr.com/photos/drowcliffe/4415682964

Original Source: http://blog.petroledsigns.com/sports-and-event-signage/winter-olympics-rely-led-signs