Oncar®

Oncar® (2017) is a Fiat official dealer based at Córdoba, Argentina, for wich we developed the new branding and visual identity. In this project we worked with the ON concept; the idea was to build a brand that reflected dynamism and invited to be on the move, "turn on" life and start driving to new and unknown experiences.

The brand design has a perfect, fluid and friendly relation with the main car brand but simultaneously, it is solid enough and has a strong personality to live and work individually.