South Yarra

South Yarra is a stylish, affluent and chic area full of designer goods. Both Chapel Street and Toorak Road are home to never ending blocks of fashion shops, as well as cafes, bars, restaurants and patisseries.

No scruffy souls live here. Only people who want to be seen as beautiful both inside and out. People who take care of their outer beauty. Such people also work on themselves. There is a tendency for the ladies to become blonde chicks.

Outside popular arty hotel The Olsen

Nearly everyone who lives in this area is well off to super well off status financially.

What South Yarra is known most for:

Melbourne's Royal Botanical Gardens (right on the border)

Chapel Street

The Jam Factory - shopping centre and Village Cinemas

The Como Centre - more arty films

Prahran Market

The place to go shopping

Beautiful South Yarra

Who lives in South Yarra:

Executives

Expats

Professionals

Gay/lesbian types

Young people in their mid 30's to mid 40's.

Families

Outside a popular American diner

There are a number of art deco apartments and older style flats built in the 60's and 70's. New apartment blocks are also coming on to the scene. Large houses and Victorian terraces also live in South Yarra, making this area densely populated.

Many cafes in the area

Not everyone who lives in South Yarra has moola to splash, as a few housing commission flats also belong in stylish South Yarra.

Postcode: 3141

Vibe: A Visa Platinum Credit Card with a $25,000 - $75,000 limit.

If South Yarra was a food it would be: A big breakfast with bacon, sausage, eggs and mushrooms.

Food court area inside The Jam Factory

If South Yarra was a cartoon character it would be: Tweety Bird.

If South Yarra was a shoe it would be: Jimmy Choo.

Parking: Usually good. Can be a bit hit and miss.

Right near Village Cinemas inside The Jam Factory

Transport: Trams service the area. South Yarra Train Station is only a short stroll to popular Chapel Street. Trains on the Craigieburn and Frankstown lines stop at South Yarra. You're only two stops away from Flinders Street Train Station.

Direction: East

Distance from the CBD: 5kms

The first ever Topshop and Topman to land onto Australia's shores also lives here