Interlude Wins Webby and One Show Gold Pencil Awards for ‘Like A Rolling Stone’ Interactive Video

Interlude today announced it has received some of the most prestigious
awards in the online and creative communities for its interactive music
video “Like A Rolling
Stone” for Bob Dylan, including a Webby for Best Editing in Online
Film and Video and a One Show Gold Pencil in the Interactive category.

Interlude’s technology was also recognized by the Web Marketing
Association with an Internet Advertising Competition award for its work
for Pepperidge Farms’ Goldfish. The company created a series of
interactive videos called “The
Great Outdoors” for the brand in which viewers interact with various
storylines and then vote on their favorite versions to determine which
linear version is subsequently broadcast on TV.

“These distinctions highlight the growing role and increasing popularity
of interactive video in the digital-media landscape,” said Yoni Bloch,
CEO and co-founder of Interlude. “Though we do not create these videos
with the intent of receiving awards, we are honored to be recognized by
the community.”

The “Like A Rolling Stone” interactive video uses Interlude’s
patent-pending interactive platform. It is the first real-time, seamless
viewing experience of its kind allowing viewers to actively choose among
16 “TV channels,” as if they were channel surfing on a TV. Each channel
features a wide range of TV personalities lip-syncing the lyrics to the
iconic song. Currently, the video has received more than 70 million
views.

In its 18th year, the Webby Awards are considered the Internet’s most
respected symbol of success. More than 12,000 submissions from more than
60 countries and all 50 states were considered. Only a handful of
submissions were selected to receive a Webby last month. Interlude was
also one of only five nominees out of thousands of submissions for both
Best Use of Interactive Video and Best Music in Online Film and Video.

Earning another exemplary recognition, Interlude was awarded the Gold
Pencil by One Show on May 9, the highest award granted. Interlude was
one of 97 Gold Pencil winners that emerged from 21,300 submissions from
63 countries. The One Show is considered the most prestigious
competition in advertising, design, interactive and branded
entertainment. Within the Interactive category, Interlude was recognized
for its work in digital marketing and interactive design.

About Interlude

Interlude (www.interlude.fm) is a
digital media company that designs, develops and markets interactive
video technology. Treehouse is Interlude’s self-serve authoring suite
that enables all video creators, whether enthusiasts or professionals,
to create interactive videos. Founded by Israeli musician Yoni Bloch and
his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA,
Marker and Innovation Endeavors.

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