Many Facebook Users Refuse to Click Ads

Facebook received some less than ideal news earlier this week when it was revealed that General Motors would be pulling $10 million worth of ads from Facebook from a total a $40 million. A survey conducted by marketing agency Greenlight found that 44% of respondents would never click ads on Facebook. Only 3% of those polled said they regularly clicked ads on Facebook. This comes before the IPO of Facebook which happens tomorrow and is expected to value the company at more than $100 billion. The company is in the unique position that it can use the information you provide to produce targeted ads. I have never intentionally clicked a Facebook ad, but the "Find girls in your area that like Slayer" ad was very tempting.