Alfresco Pasta

What We Did

The Birdsong team helped build this brand from concept to completion providing everything from an in-depth Brand Analysis in which we analyzed Alfresco’s market position, competitors, and the Unique Sales Position (USP). We successfully launched an entire brand platform including logo, tagline, web copy, website, and collateral material used for trade shows.

Results

Birdsong won a 2017 Addy Award for the Alfresco Pasta website. The site’s design and functionality sets it apart and clearly communicates the company’s fresh, handcrafted value to its target within seconds of landing on the site. Taking the time and investment to do an in-depth Brand Analysis for Alfresco put this project in a winning position from day one. The results of the Brand Analysis informed the look and feel of the branding as well as the company’s messaging.