What the Smartest, Most Successful Companies Do Differently

Overview

How do the best companies consistently outstrip their competitors? It’s
all a matter of behavior.

"In an age where even the best products are quickly imitated, businesses
must constantly find new ways to outpace competitors. Successful
companies differentiate themselves not just with superior products, but
also by how they behave toward their customers at every touchpoint:
service, product development, marketing, branding, bids and proposals,
presentations, negotiations, and more.

Behavioral Differentiation is emerging as the ""final frontier"" in
competitive strategy, and <i>Winning Behavior</i> shows how leading
companies use it to exceed expectations and outperform competitors. This
eye-opening book offers case histories and examples from companies like
GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus
interviews with executives like George Zimmer (Men's Wearhouse), Colleen
Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles).

In today’s ultracompetitive business landscape, product quality and
competitive pricing are prerequisites for staying afloat. Winning
Behavior reveals the secrets the best companies use -- and any
business can use -- to stay at the pinnacle of success in their
industry."

About the Authors

Terry R. Bacon (Durango, CO) is the author of Selling to Major
Accounts (0-8144-0462-6) and dozens of other books and publications,
and the cofounder and president of Lore International Institute. David
G. Pugh (Durango, CO) is cofounder and executive vice president of Lore
and a recognized authority on marketing, sales, and proposal training.

Search the full text of this book

Share

Search Full Text of Our Books:

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org