Reddit For SEO: An Extensive Guide

19/12/2018

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If you’re an online marketer or running a website/blog, then you must’ve heard of Reddit even if you haven’t explored it yourself.

Now you must be wondering how Reddit can be used to increase your website visibility and grow your visitors exceptionally.

Reddit is a social news aggregation, web content rating and discussion website. It has more than 51 million unique users and over 1 million communities catering to different industry niche. Reddit has a thriving and dedicated community which is responsible to generate more than 25 million visitors every day. Use the relevant communities to grow your following.

Moreover, 2018 was a big year for Reddit. The company is pushing toward a new area of growth with a new design and features.

The company has increased a 22% YoY increase in gross interactions- comments, posts, and votes. It has gained 14 billion views per month.

Let’s dig into what happened in 2018:

153 million posts to Reddit

2 billion comments (and counting!)

27 billion votes

Simply awesome, isn’t it?

Reddit is an amazing source of traffic generation. You need to educate yourself and start using Reddit to deliver the target audience to your website.

You can submit links from your site as well as from other resources that are relevant to each specific community.

However, users can submit text posts known as self-post. It enables you to submit your original content to drive quality traffic to your website. Redditors can upvote or downvote your submission and the concept is known as karma.

You need to get a high positive karma score for your Reddit credibility.

Find a unique community in Reddit

Reddit community is highly diverse and extremely dedicated. You can build a community based on your specific interest, which is known as subreddit.

Each subreddit is identified by the URL structure- https://reddit.com/r/subreddit.

For example, you need to search a specific community related to Digital Marketing. Simply search for a Digital Marketing in the search box on Reddit or you can use the URL as:

https://reddit.com/r/digitalmarketing

You can start participating in the related subreddit discussion.

But, your journey on Reddit must start with participation in other relevant communities, where you can discuss the related topics to build your credibility. If you start posting your content after creating your account, then you might get lots of downvotes.

So, it is advisable to earn some reputation by participating in other and related community’s subreddits or discussion groups. That’s how you can earn some positive karma points to build a reputation.

Initially, your goal should be gaining a reputation as an esteemed member.

Start with your first submission

Once you have some good karma score, you can start posting your content.

Some people directly jump to sharing their posts and didn’t get any results

Capitalize your submission properly and use tags wherever it is possible. It helps users easily identify what kind of post they’re looking at and help Reddit to give better user experience.

Some subreddit require tags with posts, so make sure to check the FAQ in the sidebar before posting. Add the relevant tags to drive only related and interested people to your post and website.

Reddit and SEO

You can get the huge traffic to your website if you use it properly or otherwise you’ll be wasting your time and efforts for nothing. First, you need to understand what type of content ranks well on Reddit.

If you’re creating valuable content, then there is a greater probability of more people visiting your site and sharing valuable information across the social media channels. And you’re also building high-quality backlinks that will drive you direct traffic for a long time. Get the double benefits for your SEO efforts with Reddit.

The simple mantra to drive traffic lies in creating a linked post for your specific discussion group or subreddit related to your industry niche.

First, create a good and valuable post and publish it on your website. Then create a post on Reddit with the relevant and unique description. Here you can post your original content link to drive direct traffic from Reddit to your website. Ultimately, it will help you increase your chances of getting organic shares/links to your website.

Effective SEO is all about the tools you’re using. Reddit can be an effective tool to attract more and more targeted traffic. Reddit is one of the best channels with a substantial SEO value and it is worth considering your SEO strategy in 2019.

Video on Reddit

It’s been more than a year since Reddit started hosting native video and its tremendously changing the way people are consuming multimedia content- videos and GIFs.

It’s a surprise to see that Redditors are already averaging more than 1 billion views of native video per month.

It’s interesting to see that almost 70% of video consumption on Reddit occurs from the mobile application.

Create rich content to boost conversation within communities in an authentic way. This is how you can drive more traffic to your website.

Conclusion

Reddit is an effective marketing tool. It is a growing platform for content creators. Redditors are passionate, you just need to present the right content to the related communities. Get in the discussion board, build your credibility and start sharing your content.

Reddit community is continuously evolving and growing. Consider it as a part of your marketing strategy and start exploring different subreddit groups to increase your brand’s visibility and hence the traffic.

Provide tons of value with your content and you’ll be all set to generate more conversation, engagement, and traffic to your website. That’s how Reddit can be used to make all the difference in getting your brand in front of engaged eyeballs and visitors.

Author Bio:

Nick is a Tech Monk working as a Marketing Head at WebbyMonks – an agency specialized inwhite label SEO services, helping business across the globe to grow their visibility online. He loves to explore cutting-edge technology and share his write-ups through this blog. While not writing for the technology you can find him fishing, shooting with camera & brewing coffee. Feel free to connect with him onTwitter&LinkedIn.