Fox to re-release James Cameron’s Avatar in 3D with unseen footage

MUMBAI: Twentieth Century Fox will be re-releasing James Cameron’s Avatar: Special Edition in theaters worldwide (including India) on 27 August, in a limited engagement and exclusively in Digital 3D and IMAX 3D.

This version of Cameron’s movie will include more than eight minutes of new footage. Since – and largely as of result of — Avatar’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D will now have that opportunity.

Cameron said, "Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. Avatar: Special Edition will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you’ve never seen it, with this Special Edition, you’ll be seeing it like never before."

Fox Filmed Entertainment chairmen and CEOs Jim Gianopulos and Tom Rothman: added, "Avatar: Special Edition is especially gratifying, because not only has Avatar become one of the most beloved films in history, but after its initial theatrical release, we have been inundated with requests to re-release the film in theaters in 3D. Equally important, we’re thrilled that Jim Cameron is able to give audiences even more of what they loved about Avatar.”

Fox Star Studios India CEO Vijay Singh said, “The re-release of Avatar along with the additional footage will enable millions of Indians to once again experience the magic of the film in 3D. And with the significant growth of 3D screens over the last 6 months, we are excited that Avatar will also reach out to new audiences in 3D across many more centers around the country.”

Avatar is the highest grossing film of all time, taking in over $2.7 billion in worldwide box office. It is also the top-selling Blu-ray disc of all time.