McHappy Day

20 November 2012 was the eleventh annual charity event “McHappy Day”, which has raised more than 17 million rubles for the construction of Russia’s first “Ronald McDonald House” – a real “home away from home” for families whose children receive long-term treatment at the Children’s Republican Hospital in Kazan.
The Facebook App was built to spread awareness of the charity event and that people could donate money by buying a ring that was made by one of the children and showing their support by have the ring as a badge on Facebook.

This app was a part of a bigger campaign that won the Cannes Lions Bronze in Retail/E-Commerce.