Desserts like crumble and Eton mess could be dying out because of millennials

August 7, 2019

Traditional desserts are something we don’t appreciate as much as we used to – so much so that they are officially on the verge of dying out, according to new research.

The likes of rhubarb crumble, spotted dick and figgy pudding are some of the nation’s most treasured treats and have been for decade. But it looks like they’re quickly becoming a thing of the past as we have began to favour more modern and healthier dessert options.

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In fact, the research, which was carried out by Love Fresh Cherries who surveyed 2,000 adults in association with Northwest Cherries, revealed that a quarter of millennials have never even tasted a flan, while 21 percent haven’t ever heard of Eton mess or a banoffee pie (we know, we know – they’re missing out).

Meanwhile, one in six say at least 11 years have passed since they last ate jelly and ice cream. But why has the new generation rejected the sweet stuff?

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Well, it turns out four in 10 say they feel guilty if they succumb to the temptation of a sweet treat and instead prefer a healthy dessert. As a result, a fifth of the millennials surveyed opt for fruit as opposed to a sticky toffee pudding.

Explaining the findings, Matt Hancock from Love Fresh Cherries, said: ‘It seems millennials are becoming more health conscious and only having treats, including dessert, in moderation or looking for healthier options.

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‘Fruit makes the perfect, affordable healthy dessert and could explain why younger adults are opting for that over traditional sweet desserts.’