SPECIAL PROJECTS that will make their debut at this edition of Pitti Immagine include: Alexander McQueen Puma (worldwide exclusive premiere) ck Calvin Klein, Luna Rossa. Research, design, quality. The keywords of a global strategy.

The event

Pitti Immagine Uomo is the event that opens the European and international fashion fair season every year. It is the event that presents the galaxy of contemporary men's fashions in all its shapes and forms. Research, design and quality are the guidelines of a global project that involves the whole city of Florence in an unusual and creative way.

It's like a mosaic with new tiles being added season after season: major events outside of the main venue like PITTI IMMAGINE ROOMS and WELCOME (the new, streetwear section at the Stazione Leopolda), and the special programs such as NEW BEAT(S) inside the Fortezza da Basso, and the exclusive appearances by the designers who are the protagonists of the events produced by the Fondazione Pitti Discovery. And the result: an all-round event distinguished by the dynamic visual and completeness of the offer. Here exhibitors find the ideal dimension for showing their collections and for experimenting new concepts. The fair's new image aims at conveying all this and more: like a city in a city, a place for creating trends and business.

The figures

27,935 buyers attended the last winter edition, (+7%)
9,792 (35% of the total) of whom came from abroad, (+9%)
18,143 Italians, (+ 6%)

The main foreign markets

The sections

Pitti Immagine Uomo explores the multiple references and styles that make up contemporary men's fashions. The fair is organized into 10 sections which are linked to the three macro-areas of Classic, Informal and Avant-garde.