To nobody’s particular surprise, e-book reading is on the rise. In fact, in Pew’s “The Rise of E-reading,” this explosion of popularity is thoroughly examined. In hard numbers, 21% of adults said in early 2012 that they had read an e-book in the past year, compared to 17% who reported doing so in December 2011. This jibed with a major uptick in e-reader ownership that occurred during the holiday gift-giving season. During that period, ownership of an e-book reader or tablet each increased to 19% of adults, compared to 10% for each device in mid-December. Another interesting statistic Pew unearthed: those who read e-books read more books than those who don’t have the devices. The average reader of e-books says he/she has read 24 books in the past 12 months, compared with an average of 15 books by a non-e-book consumer. In the end, Pew suggests that the rise of e-books is part of a larger narrative: that of the titanic shift from printed to digital material.

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