Story/testimonial tips

<Images and videos can really bring case studies to life>

Telling the story

The story is most effective when told from the point of the view of the beneficiary. A direct narrative from someone whose life has changed will be compelling and inspiring. Your impact will be clear, real and engaging. The story should have three key parts:

The case study's initial situation and challenges

What happened to change things

Where they are now as a result. This might include new hopes for the future

Grab the reader

You need to get the reader's attention in the first sentence/paragraph; background info can come in later if necessary. Make your readers want to read on to find out what happened / the full story, using, for example:

emotion

intrigue

shock

surprise

Keep it real / unique

Small, real-life details make a big difference in ensuring your case study stands out as an individual and remains in the memory. They bring life and interest to the story and help affirm how genuine it is. Don't get so bogged down in detail that you forget the story, though! Even just a touch of detail can turn a dull sentence into a vibrant image.

Edit quotes

You don't need to quote people to the word. As long as you keep their general words and, most importantly, retain the meaning of what they're saying, be prepared to tidy up the language. This will help the story read better and have more impact.

<IDEAS FOR CALLS TO ACTION>

Make the most of your inspiring case studies to push visitors to your site towards your most important goals, tying them in with the story. For example:

Latest

Thank you Variety Club Golf Society!
On Monday 18th February we welcomed a new addition to the club team - a brand new bright blue minibus!
Despite the wet weather we had lots of our supporters turn up to thank both the Variety Club Golf Society and John Griffin.
We're very grateful for our lovely new minibus and she has already taken a group of our All On Board Club members to a sports centre for a trampolining session!

A slow and relaxing cruise along the Regents Canal is a delightful way to spend a day or early evening. Our 35ft fully renovated Narrowboat, PeggotyTom, has a toilet on board and facilities for making tea and coffee and of course you can bring your own food.

We offer a variety of RYA courses including:
Inland Waterways Helm; Powerboat Level 1 and Level 2 and Competent Crew.
IBC is a not-for-profit charity and uses any revenue from RYA courses to fund the youth club for 9-19 year olds. By booking with us you are helping to keep the youth club open.