Alison Lichtenstein is the Director of Customer Experience Design at Dow Jones. UX Magazine defines customer experience design as the practice of designing products/services with a focus on the quality and thoughtfulness of the user experience.

It’s a big job – Alison is responsible for leading the global team that designs the end-to-end customer experiences for Dow Jones’ Consumer and B2B products (The Wall Street Journal, Factiva, Marketwatch, Barron’s, and more).

In this episode, Alison dishes on what customer experience design means and how it fits in a business like Dow Jones. She also shares practical advice for marketers seeking tried and true ways to optimize the customer experience.

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