Profile Volume Segmentation Report (Business Analyst)

Summary

Shows the tapestry segments and summary groups that most accurately reflect customer records and compares customer profiles to the tapestry profile of your base geography based on households or adult population and volume (sales).

Usage

If you want to use volumetric data instead of the distribution of customers in each segment, you must create the profile with volume information.

The base segmentation profile can be generated using the Create Profile by Area Summation tool.

Customers in the target profile should be wholly contained within the base profile.

If you are unclear what to use as the base profile, you can use the whole United States.

The segmentation base can be generated using total adult population or total households.

Total adult population includes individuals 18 years old or older.

By default, percent penetration is calculated by dividing the target total for each segment by the base total and multiplying by 100. You can change the base multiplier to 1,000 by adjusting this value in on the Analysis tab by clicking Business Analyst > Preferences.