“Basically, for the last about 10 years, every NFL, NHL and NBA jersey or shirt you would have seen anywhere came out of this building in some form or fashion—whether it was designed here, produced here or printed here,” says Chad Wittman, Reebok’s director of sports marketing fitness and training.

Now the 700,000-square-foot Reebok printing facility has been working overtime to produce the CrossFit Games gear for more than 500 athletes.

In Part 1, watch as Nick Urankar tries on the Games gear and talks with the Reebok employees who are making it happen. Find out what’s inside each athlete’s “black box,” what went into producing the custom gear, and what services will be available to the athletes at the Games.

In Part 2, tour the facility with Urankar; Wittman; Joe Cripe, vice-president of operations; and Blake Lundgren, the general manager. The Reebok printing facility will work in partnership with affiliates to produce custom clothing year round.

“For me, with Reebok jumping on, the biggest thing is getting it out there to a bigger public and letting people get in,” says Urankar. “I know there are a lot of people who say, ‘Keep it grassroots,’ and I feel like it’s always going to be that way.”

The Southeast Regional was one of three events held on the last weekend of qualification, and the competition featured a host of big names from seven states. Many 2009 Games athletes… Continue Reading

“We’ve got CrossFit’s best and brightest coaches with their best and brightest athletes. We’re challenging these guys,” says Jon Gilson, owner of Again Faster. “We programmed this to expose weaknesses. So… Continue Reading

22 Comments on “Urankar’s Peek at the Games Gear”

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Very cool inside tour of Reebok's manufacturing factory and sneak peak of CrossFit Reebok gear for the athletes and the community. Reebok is definitely doing things right....honestly can't understand why someone would take issue with this partnership. Good things to come for everyone!

It has always been very obvious, by the high prices, that CF loves its merchandise. Since Reebok has become involved, it even more apparent! Have you visited the CF store lately? $100 for a hoodie! What a joke! I have never been impressed by Reebok's merchandise!

If a Just-In-Time believer takes a look at this video, it would give them a heart attack. Reebok wouldn't have to charge so much for the clothing if they didn't have so much waste in their manufacturing plant.

I wonder when we will see drug testing for the winners? I mean it is only a matter of time before athletes begin to use steroids (some may already) heavily once the prize money becomes substantial.
The day will come when it has to be done.

Speaking strictly from a fashion perspective,I think it would be in Reebok's best interests to release their shoes to the public ASAP. I don't know about the other crossfitters in the world, but I don't think a reebok shirt and shorts would go well with a pair of INOV-8's. Just sayin.=-).

Wow! The prices for this stuff is outrageous. I wonder if the athletes would buy them if Reebok wasn't giving it to them. I'll stick to my Target tees and shorts. I mean they're just workout clothes. I really don't think their overpriced tees and shorts are going to help anyone move faster or lift more.

I would prefer to see competitors wear their own gear. It seems with a type 'uniform' things are going to look a little bland and monochromatic since everyone will be wearing the same color.

21 days of 24hr shifts with people working 10-12hr shifts! And I'll bet the people working the presses barely get minimum wage. I hope they were getting paid better than that and were paid double overtime. All that to achieve a perceived idea that everyone look good for the games.

I think the exact opposite of what Reebok wants is going to happen...if you see someone at your gym wearing Reebok crossfit shorts people are going to laugh, knowing they spent $60 for shorts, for 35 for a plain T

Reebok wants to charge $65 for to ship one t-shirt and to make matter worse $50 for that one shirt to Australia. Think I will stick with Nike who instead of constantly talking about how they are "going to" release products actually have them in stores across the globe.
Reebok I want to like you but your leaving it a bit late. Other competitors like New Balance, Inov-8, Nike and even Rogue are a step ahead.
Also just because CrossFitters support box owners with an expensive memberships does not mean you can overcharge us for clothing apparel.
Reebok bring down your price-point build and your CrossFit customer base then maybe slowly increase your prices because at this stage your prices appear to be nothing more than a money grab!

I'm still waiting to see when Reebok is going to bring something of SUBSTANCE to the table that actually matches the CrossFit spirit. All I've seen thus far is overpriced workout clothes, CrossFit "celebrities" wearing said expensive gear (that they probably got for free) in all the videos, and a big purse for the Games (which is cool, I guess, but a far cry from Greg Glassman telling people that if their box fails he'll come work at McDonald's with them and teach people how to deadlift in the parking lot).

I'd love to hear the justification on a $100 hoodie when I can't seem to find any other hoodies from Reebok anywhere near that price range. Maybe my Google-Fu is weak, but I'm starting to wonder if Reebok is enjoying taking us for a ride.

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