The bigger problem for the music business: There just may not be that many music lovers. Recall that Radiohead, perhaps the world’s best-loved tech-savvy band, offered to let their fans pay whatever they’d like for their new album last fall — and most chose not pay a penny. If that’s at all indicative of bigger trends — and we think it is — then the music industry’s future is clear: A modest, niche business supported by a handful of passionate consumers, and ignored by most others. And no PR agency will be able to fix that.