Sales of Sony smartphones aren’t exactly up to expectations (the company has revised sales targetsmore than once), and the Japanese manufacturer has constantly lost ground on the market to competitors like Apple and Samsung. As a direct effect, Sony is fine with losing as much as 30 percent of smartphone sales, as long as the division will start generating profits. “We’re not aiming for size or market share but better profits“, said Hiroki Totoki, head of Sony’ mobile division.

Instead, Sony will focus on more profitable segments, like its image sensor or gaming division. Whether this means that we’ll see fewer Sony smartphones in the next period, or this means the end of the smartphone division is yet unknown. The new three-year electronics business plan however emphasises on segments which don’t include the mobile division.