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Sports Management, BS

BACHELOR OF SCIENCE IN SPORT MANAGEMENT DEGREE

Keiser University’s Bachelor of Science in Sport Management is designed to provide students with the knowledge and skills required for a career in the sport industry. The sports industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sports, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on the business aspects of the sport industry, including marketing, management, law, ethics, economics, and finance. The program is offered as a 120-credit program and a 60-credit degree completion program. The 120-credit program features a course-based track with three concentrations in Golf Management and Sales, Media and Technology. The degree completion program features concentrations in Golf Management and Sales, Media and Technology. Students enrolling in the degree completion program must have an approved Associate’s degree.

The College of Golf and Sport Management offers the degree completion and the course-based track via web-based instructional delivery. The degree completion program with Golf Management concentration is also offered campus-based. The Sarasota branch campus offers the internship-based track via hybrid instructional delivery.

Program Objectives

Upon completion of this program, students are able to:

Integrate knowledge from sports management and business administration.

Apply business procedures to sports management.

Effectively market various types of sports and sport development programs.

Understand the principles of organizational behavior as they relate to sport management and staffing.

Understand the legal ramifications of managing a sports facility as they relate to both business law and human resource management.

Analyze the role of ethics in sport management.

Apply the principles of finance, accounting, and economics to the sport industry.

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Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award certificates and degrees at the associate, baccalaureate, masters, specialist, and doctoral levels. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 for questions about the accreditation of Keiser University.