Applications built
for the platform can be deployed in Viera Connect, which has become available
worldwide from this spring. Only applications meeting specification approval
criteria will be made available on the Viera Connect service. (For further
details, Panasonic is referring people to the Viera Connect Developers website.)

Panasonic said Viera Connect provides viewers with a wide
lineup of applications that run on its Application Execution Engine developed
with following features:

Cloud-based IPTV service -- where applications exists
in the cloud, no need to download them on the TV;

fast startup and response that provides seamless screen
transitions on full HD TV; and

rich multimedia
expression using 3D graphic technology.

The newly launched Viera Connect Developers will use
market-leading streamlined processes to improve time-to-market for application
developers and media companies, Panasonic said. The portal site, hosted by
Accedo Partner Programs on behalf of Panasonic, will further expand the number
of attractive applications for Viera Connect by providing access to Viera
Connect's application program interface, technical information, reference code
and other assistance required to develop Viera Connect applications, the
company added.