8/9/2011 by MGA

San Francisco, California (August 9, 2011) Max Green Alchemy—the Pure Plant OriginTM personal care products company—has added an innovative hair styling product to its Scalp Rescue hair care range. New Matte Paste creates a dry-look matte finish favored by celebrity stylists for definition and hold without adding shine or using toxic chemicals. It enables fashion forward hairstyles and can be reworked with water for a quick touch-up anytime. With a fresh citrus unisex scent, it’s alcohol free so it can’t cause dryness, and is wax, silicone and pvp-free so it can’t build-up on the hair, scalp or in the environment. The 5.5 oz tube has a suggested retail of $15.

“Salons love our products because of what they have in them and, also, what they don’t have. There is growing interest from stylists and clients as they seek natural and organic products but there have been few choices of ultra natural professional quality styling products that perform like their chemical laden cousins,” says Dave Karlak, President of Max Green Alchemy (MGA). “Many stylists aren’t aware that brands perceived as ‘natural’ rely on petrochemicals like polyvinylpyrrolidone (PVP) to provide hold or silicone for shine. Salons have had such positive experiences with our Shampoo, Conditioner, Styling Gel, Texture Paste, Sculpting Gel and Pomade they’ve been asking for more. Matte Paste is our latest creation.”

About Max Green AlchemyMax Green Alchemy is passionate about products that respect consumers’ internal and external environments without sacrificing effectiveness and which adhere to the comprehensive international standards for cruelty-free cosmetics. All products carry the Vegan.org and LeapingBunny.org certifications. Max Green Alchemy products are available at salons, select Whole Foods Markets, independent health stores, and online at www.maxgreenalchemy.com

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Dave Karlak is available for comment at 415.863.4155

Max Green Alchemy is a registered trademark of Max Green Alchemy Ltd. Other marks are the property of their respective owners.