The deals keep rolling in for ATPCO as it secures another customer for its Routehappy Rich Content offering. Bahrain’s Gulf Air signed a five year contract to include the content on the GulfAir.com website as part of the company’s efforts to modernize and enhance its flight shopping display. The contract will also see the airline’s targeted rich content integrated with key regional and global third-party sales channels.

ATPCO’s Routehappy Rich Content types that will be integrated by Gulf Air are:

The Gulf Air deal has some unique components compared to the other deals signed this year. For starters, the UPA content will go live first on indirect channels, allowing the third party vendors to show relevant amenity details to customers as early as December 2019. The direct integration on Gulf Air’s online channels is expected to go live in Q2 2020.

That go live work will be supported by ATPCO’s team. The partnership sees ATPCO helping Gulf Air in creating and structuring its new branded fares, crafting its UPAs, and providing User Experience consulting and design. This is much more than just an infrastructure and data deal. Work on building the UPA content is already underway.

The Next Generation Storefront – including the Routehappy Rich Content – will change the way travelers shop for airfares. Gulf Air is the latest airline to sign a partnership to develop such an option.

Deals over the past six months saw more than 80% of the market agree to distribute the Routehappy Rich Content in one form or another. Expect to see more of these smaller deals in the coming months as other parties acknowledge ATPCO’s role as the authoritative provider of this data to the industry going forward, similar to its role in fare distribution.

Details on the other partnerships ATPCO signed this year for Routehappy Rich Content distribution can be found below:

About Seth Miller

Seth Miller has over a decade of experience covering the airline industry. With a strong focus on passenger experience, Seth also has deep knowledge of inflight connectivity and loyalty programs. He is widely respected as an unbiased commentator on the aviation industry.

He is frequently consulted on innovations in passenger experience by airlines and technology providers.