I-Play Brings Movies to Mobile

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The mobile entertainment company is set to bring Hollywood to a cell phone near you.

By Eduardo Vasconcellos

I-Play announced today that it has formed a partnership with Universal Studios to bring a new streaming video service to mobile phones nationwide. Dubbed "Movie Minutes," the new program is set to be the first service to bring film clips to the world of mobile.

I-Play will provide content from Universal's sizeable film library, including the likes of The 40 Year Old Virgin, King Kong and The Fast and the Furious as well as classic titles like The Breakfast Club and Animal House. The Movie Minutes service will offer video clips from the Universal films, formatted for the mobile space, including iconic scenes like the food fight from Animal House, or King Kong's showdown with the T-Rex from Peter Jackson's King Kong, with new clips added daily.

"This signals the launch of a ground-breaking service, which brings bite-sized nuggets of blockbuster entertainment to movie fans on mobile for the first time," said David Gosen, CEO of I-play. "Streaming video clips to mobile devices is a huge growth area for us and we are thrilled to be working with Universal Mobile Entertainment and proud to be in a position to offer the best of Universal's film library to North American customers."

"People love to talk about, reminisce over, and imitate their favorite moments from film and television,"Said Jeremy Laws, Senior Vice President, Universal Mobile Entertainment. "Now those same fans can have clips from Universal's rich film and TV library anywhere they go, anytime they want them. I-play's proven reach and advanced technical platform make them the perfect partner for this project in North America and we look at this as a very natural extension of our strong relationship with them in mobile gaming."

The service is currently available on Sprint, Verizon Wireless, Rogers and Amp'd Mobile and is set to launch on other major providers in the US in the near future.