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Here’s the crux of the sustainability dilemma: What researchers and nonprofits deem “important” to the long-term health of companies doesn’t coincide with information that investors consider “material.” That’s how one investment professional described the current “epic battle” to our company, SustainAbility, in an interview for the latest edition of our “Rate the Raters” research, The Investor View.

There’s a wide gap between what investors say is important and what they do with their money. For example, more than 1,000 investors, managing more than $30 trillion in assets, have signed on to the United Nations’ Principles for Responsible Investment….

I am perplexed by the fuss about integrated reporting. It seems obvious that a company ought to effectively measure and communicate aspects of its business that matter to key stakeholders, and to do it in a cohesive manner.

Why it wasn’t done well in the first place is a discussion for another time and place, but here we are in 2012 knowing what’s at stake if we don’t take into account the impact we have on current and future generations’ ability to thrive. Surely we are ready to move …

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