Marc Jacobs Ava Nirui Collaborated on an Official Bootleg Hoodie

Featuring a "Marc Jacobes, est 1985" logo, this Ava Nirui for Marc Jacobs bootleg hoodie was an instant hit among streetwear fans, and sold out just days after its online release.

Known for her DIY art, editorial contributions, and Instagram presence, the Helmut Lang digital editor joined forces with Marc Jacobs to create a limited edition sweatshirt geared toward Millennial consumers. The piece speaks to the fashion industry's evolving definition of luxury and draws inspiration from counterfeit designer goods.

The bootleg hoodie highlights a purposely misspelled Marc Jacobs logo, suggesting that fashion shouldn't take itself too seriously. The piece is also an homage to Marc Jacobs' rebellious reputation in the industry, and follows in the footsteps of streetwear releases like Beyonce and Travis Scott's self-referential concert gear, and Vetements' parody-themed capsule collections.