Tag Archives: always be converting

photo by chloe and ivanLast week, the ABC of Music Marketing was introduced. Today, let’s delve deeper into fan conversion and the steps it will take to build a truly viable music business.

Before going into the steps, I want to make sure I have your attention. In our mantra of “Always Be Converting,” “converting” is obviously the key term, so say it with me, “CONVERT.” Very good. Now let’s continue with our program.

To be clear, this is the basic thought process you should have to optimizing your fan conversion points. At larger companies, the process is a bit more complicated, but in the end, most follow the same concept. If you set up a business, then you need to make sales. In order to sell, you need a storefront. In order to get people through the door, whether physical or virtual, you have to announce yourself or communicate with potential customers.

The only way you can make a living is by making money, which has to be your key endpoint for your fan conversion funnel.

When you get really sophisticated, you can begin to customize your customer or fan experience based on their preferences. These four steps will show you how you get to that level of sophistication.

When you think about what you have done to build your music business today, how confident are you in your efforts being effective?

Hopefully, the things you did today were aligned to your mission of connecting with your fans. If not, we have more work to do that you know.

It is amazing how many artists are not building programs to convert new fans.

Today, I want to introduce a concept that I do not see addressed when folks provide advice to artists – fan conversion.

It may not seem like a groundbreaking idea, but I rarely see people putting in the time and effort to really create engagement experiences that are designed to turn a passive listener into an avid fan.

If you think these statements are annoying because you believe the music should do the converting, then you can leave now. Best wishes on your magical music saving your career.

This is serious. You know that you need fans to survive. Fans pay the bills.

It is amazing how many artists are not building programs to convert new fans.

One-off campaigns do not count either. Fan acquisition needs to be a round-the-clock affair.