of OOH advertising revenue will go to digital in 2021 while it's 1/3 in 2016

37

of top 100 OOH advertiser x2(doubled) spending from 3Q 2016 to 3Q 2017

13%

Global DooH media revenues up 13% in 2017

*Source: PwC, 2016 / PO Media, 2017 / Digital Signage Today, 2018

Display solutions are an essential resolution to enable dynamic messaging experiences in real-time

To captivate the audience's attention, digital display solutions can help advertisers to stand out from the competition with real-time dynamic messaging and viewing experience. That improves upon merely delivering information to facilitate merchandising.

Standalone signage entices visitors to watch, learn and interact anywhere – whether in a mall, airport or another venue. Compelling ad content can drive customers to a specific store or encourage visitors to scan a QR code and buy online.

Standalone signage and interactive displays assist and guide guests and enhance the customer experience in high-traffic areas with easy-to-find information, which helps make shopping experiences more enjoyable and airports easier to navigate.