“I am really excited to be appointed the licensing agent representing Tulipop in the UK. Having seen the success Tulipop has had in its home market of Iceland and recently in the US it is the perfect time to extend its reach in the UK."

The new edition of Freskas x emoji will surprise teenagers in Mexico with a bag of 35 gems that will include a woven bracelet in eight different designs, as well as five different designs of collectable stickers.

A statement from DC Thomson said that the Bath-based company – which has a number of licenses in its portfolio – has been challenged, underperforming for a number of years due to difficult market conditions and severe pressure on margins.