Photo and biographical article about Jesse Clyde Nichols, or J. C. Nichols, 67-year-old founder of the Country Club District, Country Club Plaza, J. C. Nichols Company and a nationally prominent urban planner and real estate developer. Native of Olathe, Kansas starting out as a grocery clerk there before opening "a wholesale meat market at 1611 Grand Avenue in Kansas City" at the age of 17 and going on to become a real estate and economic leader during the World Wars.