There may be nothing in history that has revolutionized our online behavior as much as social media.

What started as a fun way to stay in touch with friends and family has grown into a medium by which organizations can share, learn from, and interact with their online audiences. Social media platforms have the power to increase brand awareness, drive prospects, convert leads and delight customers. Failure to leverage these platforms runs the risk of your organization becoming irrelevant online.

Below are four things your organization can do when it puts adequate time into building a strong social media presence:

Imagine if every play, concert or sports game was preceded by a lengthy monologue of related events. How long would it take before you tuned it out?

Not long.

Yet, many churches are guilty of doing exactly that. They begin each service with church announcements, a chronicle of committee meetings, bake sales, baptisms, church trips, etc. that every member must sit through before they can begin to worship.

It’s time to reconsider the tradition of church announcements. It’s 2016, and there are better ways to share information - ways that won’t delay the start of services and potentially drain the energy in the room.

There’s something about a camera lens that absolutely unhinges some people.

Even pastors at ease in front of large congregations can be paralyzed when they see the unblinking eye of a lens staring back at them. That not only makes for an awkward live stream, but it can actually hurt the experience for the people in the audience.

There’s no surefire way to turn someone into a natural in front of the camera, but there are ways that can help anyone relax and forget about the lens, at least for a little while. Below you’ll find several simple tips:

The uncertainty of what will happen in any sports game is what keeps fans hooked.

No two face-offs are ever the same, as there’s always the chance for the underdog to make a comeback, the opportunity for a nail-biting buzzerbeater, or the possibility for a team to make history. Sports are magical, and we can’t get enough.

When one of these amazing plays happen, we want to watch it over and over again, reliving the glory of that single moment. It’s why BoxCast just released the ability to capture live highlight clips. This post explains how to use the new feature.

Shepherding a child's heart to know and follow Jesus is simultaneously wonderful and challenging. When my son Thaddeus was born four years ago, one of the ways that I embarked on this journey was by writing him daily devotionals from the pages of Scripture.

Though they can induce changes that catapult an organization onto its next phase of success, growth can also test its core spirit and even lead to its demise. If not managed properly, alignment, transparency, and identity are all at stake.

To successfully absorb these pains and use them to their advantage, companies must experiment with various solutions, hoping that the path they’ve chosen is the one that works best.