Timing is everything on social media. You only want to send messages when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers.

1- Facebook

Facebook is among social media marketers’ leading choices. With around 1.94 billion monthly active users, Facebook is the most widely accessed social network amongst all.

With Facebook’s confusing and ever-changing algorithms, it’s hard to get your posts higher up the feed, through organic ways, hence timing strategies can be highly rewarding here.

Even though Facebook users are active throughout the day, there are some specific days and times when they are the most active and your posts are likely to lure the most response.

Thursday is the ideal day whereas Monday is the worst day to post content as engagement rates fall 3.5% below average for posts uploaded on Monday.

Studies show that weekend posts get 32% more engagement on Facebook. However, there is some discussion over the best time to post. Some say 1 pm while others say 3 pm, but the effect is that posts in the early afternoon receive more engagement.

The best time to post on Facebook is between 12.00 p.m. and 3.00 p.m. Monday, Wednesday, Thursday, and Friday.

And on Saturday and Sunday between 12.00 p.m. and 1.00 p.m.

Example-

Taco Bell has been able to successfully connect social platforms by sharing images of products. Almost every post has a picture of a Taco Bell menu item, which maximizes awareness and tempts people to eat there.

It empowers its social media presence through the frequency of the post at the best time. If you visit their Facebook page during the 24-hour period, you would get greeted with their company logo. This approach to promotion proves to be extremely successful because social media is buzzing for days.

Taco Bell’s ability to include humor into their social presence has surely helped in their success. Their posts grab a fan’s attention and engage them, and if they showed up in your news feed you’d probably click on them. Taco Bell sets you up for a memorable and enjoyable social experience.

Twitter Analytics: Monitor Best Time to Tweet

Twitter Analytics provides an easy way for you to understand the best days to tweet according to your own audience’s engagement with your content. Just drive to your Twitter Analytics dashboard and hit Tweets.

3- Instagram

Instagram has appeared as a powerful and effective platform for marketing. It is intended for use on mobile devices, and users tend to use the network all the time, anytime; though many users engage with content more during off-work hours than during the workday.

Instagram marketing has currently become an integral part of mainstream social media marketing tactics. Studies show that Instagram users are consistently active on Instagram because of its flexibility.

Even though Instagram’s accepting algorithms confirm that your followers never miss a post, you can optimize timing approaches to maximize engagement and yield likes, views and comments.

The times that return the highest response and engagement on Instagram are 1.00 p.m., 2.00 a.m., 8.00 a.m. and 5.00 p.m.

Iconosquare- Measure Best Times to Post on Instagram

Iconosquare is an Instagram analytics tool that has a feature to help you understand when to post to Instagram to reach more of your own followers. It has a feature to help you find your own best times to post on Instagram.

The bigger the circle, the more engagement! Use that to understand when you should share to reach your followers.

5- Pinterest

Pinterest is another emerging social networking platform. It also drives more referral traffic than LinkedIn, Google+, and Youtube combined! The average Pinterest visit is over 16 minutes, which is far longer than any other social media platform.

Identifying and using the best times to post content on Pinterest is likely to benefit you. In this case, Saturday is the ideal day to publish content with Friday and Sunday as highly recommended days too.

The best time to post to Pinterest is 8:00 p.m. to 11:00 p.m. on Saturday nights.

Sunday is the least optimal day to post content on Pinterest.

Other optimal times include every day from 2:00–4:00 a.m. and 2:00–4:00 p.m., and Fridays at 3:00 p.m.

Example-

Mashable is the largest independent news source dedicated to covering digital culture, social media, and technology.

Mashable’s Pinterest account showcases the gadgets and Infographic the news source is well known for reporting on, taking its immense amount of data and information and making it more visual and shareable.

They also have an amazing board where they’ve posted all the photos at best times & exemplifying a great use for Pinterest — leveraging and featuring user-generated content.

Pinterest Analytics- Measure Engagement Your Pinterest Followers

Pinterest Analytics is a powerful tool that shows you the dates when you’ve gotten the most viewers and engagement for your Pins. Use that information to analyze the days of the week when you typically get the best results.

6- LinkedIn

LinkedIn is used by professionals, and they tend to use it during the workweek, working hours on weekdays are the optimal times to publish content.

It is a great platform to communicate your message and engage with the ‘right’ people. Brands can utilize LinkedIn to reach key audiences and interact with related professionals. However, the timing of content is extremely important.

LinkedIn Analytics can help you understand which specific dates you’ve received the most reach and engagement for the content you’ve shared. Use this to understand the best days of the week to share content on LinkedIn.

Key Takeaways

The content you post to each of these social networks depends heavily on your audience. To successfully engage with your audience, you’ll have to really get to know and understand your target audience by creating detailed buyer personas.

When it comes to the best times to post on any social network, you also need to think about time zones. If your target audience spans many, that will impact your results. So use these timings as a starting point, but keep on testing and measuring results to find what works best for you.

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