Since 1936 we’ve been at the forefront of British design, coming up with clever innovations based on stylish, intelligent thinking.

We invented the steam iron. We developed the automatic toaster. We put limescale filters into kettles, mini-cyclones into vacuum cleaners and removable tanks into deep fat fryers.

And still the ideas are flowing. Today in our Design Engineering Product Technology Hub (DEPTH) we’re continually refining, experimenting and researching how people use our products. There’s nothing we enjoy more than taking something apart and making it better. So have a browse through some of our ideas and see how we can make your life easier.