Professors, We Need You! - Nicholas Kristof, NYTimes.com

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Professors
today have a growing number of tools available to educate the public,
from online courses to blogs to social media. Yet academics have been
slow to cast pearls through Twitter and Facebook. Likewise, it was TED
Talks by nonscholars that made lectures fun to watch (but I owe a
shout-out to the Teaching Company’s lectures, which have enlivened our
family’s car rides).

I
write this in sorrow, for I considered an academic career and deeply
admire the wisdom found on university campuses. So, professors, don’t
cloister yourselves like medieval monks — we need you!