11.
The Internet
• Has native support for conversation
AND group communication
• Becomes the carriage of ALL other
medium, mixed
• Each time a new consumer enters a
new producer joins
• The network grows at a square the
number of participants

19.
Twitter is Microblogging
• It is simple
• It is mobile, any phone can update by
sms
• Takes one minute
• Feedback comes fast
• You can feel your community real time

20.
Anyone should build a
community and a brand online
• It’s the fastest way to get help
• It’s the fastest way to ﬁnd a job
• Feeling connected in real time to your
online friends feels like thinking as a
group

21.
It does not come for free
• Share ﬁrst, help others before asking
• Bring value, don’t keep just advertising
your stuff or talking about yourself
• Share on a regular basis
• Go comment and participate in other
communities
• Share on multiple platforms, blogging
can be your home, but social software
is much faster and easier for most