What is the grocer’s role in feeding our society? Why are highly processed and packaged foods cheaper than an apple? Behind the displays on supermarket shelves is a web of politics, economics and strategic marketing that influences product placement and, ultimately, consumer purchasing decisions. Caught in the middle are American eaters. Panelists will discuss the path that food takes to get to our table and the role that grocers play in feeding us. They will also explore alternative models and ways to inspire change in supermarkets – what they sell, where it comes from, how it arrives to them and how they choose to merchandise it. By saying “no” to business as usual and “yes” to responsible farmers, ranchers and small producers, panelists believe that grocery retailers can be part of the solution for making healthy, sustainably produced foods more accessible to the shoppers they feed.