He is good friends with indie electro superstars Steve Aoki and Diplo, and his tunes have been spun in clubs all over the world, but Vancouver electro producer Felix Cartal knows exactly where he wants his music to be played.

“I don’t want to hear my music in cool stores, I want to hear it in every-day stores,” Cartal says. “I want to hear my music when I’m eating at Milestones.”

In the Gastown apartment where he spends most of his time creating and remixing material on his computer, Cartal laughs. With little to no fanfare of his own, Cartal has been turning heads in the electronic dance music world.

What originally started as post-high school experimentation with computers after years of playing in punk bands in and around New Westminster soon became something that had a life of its own.

In 1996, Steve Aoki founded DIM MAK and developed it into an influential independent record label and music lifestyle brand. Responsible for launching the careers of seminal acts such as Bloc Party, The Bloody Beetroots, The Chainsmokers, Deorro, Keys N Krates and countless others, the independently owned DIM MAK has consistently pushed new musical movements via its staunch DIY ethos. With a back catalog hundreds of records deep, a history of legendary live events, and a fully formed clothing line, Dim Mak continues its global mission of promoting boundary-pushing music and culture ‘by any means necessary.’