Organic SEO Development

Some business owners are intimidated by search engine optimization for a number of reasons. Not only does it require above average organization skills, but it's hard to decipher an effective process that's effective across multiple industries. Often times, a strategy that works for one brand may not work for another. At the same time, adjusting minor details in your web presence can drastically improve your domain rank and overall reach. This is why we decided to provide specific organic SEO developmental services that address relevant needs that impact current performance. It's not always necessary to invest in a full-fledged SEO strategy, so allow us to help you allocate the best solution for you!

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More about Strategic SEO Services with PreFocus

Auditing Your SEO.

Search engine optimization audits begin with an analysis of your website. In order to identify opportunity, we spend extensive time examining every service page and it’s correlating keyword performance. Sometimes, high volume search terms aren’t the best option, so uncovering long tail and branded phrases are key to driving relevancy.

Although keywords play a big role in SEO, it’s important that we consider the user experience. This includes internal linking, back linking, sourcing, and even navigation. Once we solidify your site structure, we can begin analyzing your social media, citation, and back link strategies. Our SEO solutions allow you analyze any aspect of your SEO.

SEO Implementation Strategy

When implementing a new SEO strategy, we start from scratch and begin identifying your market and the customers that populate it. Although there isn’t a definitive process that solves all of your pain, there are plenty of ways to address poor performing websites and landing pages through proper optimization. Taking the time to research opportunity allows you to implement a purposeful SEO strategy that defines the value you provide. Formulating unique title tags and meta descriptions tells search engines that you’re prominent in that area of expertise. Duplicating competitive keywords with hopes to overcome handicaps your ability to reach your targeted audience. Allow us to develop your niche through extensive research and purposeful optimization.

Organic SEO Development Process Details

With a balance of high volume and niche-focused keywords, we can drastically impact your ranking and brand reach.

SEO starts here.

Sifting through hundreds of different keyword variations plays a big role in improved search rankings. SEO isn’t a simple step you just plug into – it takes patience and organization. When researching the market, we want to understand what direct competitors are doing and how we can combine several popular phrases to overcome them.

My SEO solutions include the exclusive use of Google Adword’s Keyword Tool. This tool allows me to understand the search volume (monthly search average), competition (how many sites use it), and the average cost per click (bid pricing) of every variation.

Grouping Our Terms.

Grouping keyword findings together allows us to eliminate search phrases that don’t necessarily align with your brand and it’s products or services. This is where an SEO strategy comes into play. Catering to your audience starts by identifying substance behind keywords. In other words, we want to uncover terms that relay definite search intent. Broad inquiries can equate to a multitude of different consumer intentions and we shouldn’t waste time and money to simply increase bounce rates.

Categorizing your keywords helps determine how we want to label each of your landing pages. As I research similar variations, I focus on allocating and organizing needs verse desires. Typically when someone wants something, they don’t necessarily need it. This is where I’m able to differentiate blog content topics from service and product page titles. Understanding this is key.

Preparing a Website for SEO.

Mapping out a website is crucial during the developmental phase. Before you begin building anything, I think it’s important that you solidify the focus keywords of your site map. Often times, I’m able to generate new service through search volume.

Organizing our final selection of keyword groupings can eliminate headaches during transitions, maintenance, or updates. My SEO strategy includes complete documentation of the entire process and enables transparency on implementation. Building a website includes an array of moving pieces and having all SEO copy in one place can be huge.

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Organic SEO Development FAQ's

How can your SEO solutions help me quickly learn optimization for my own business?

SEO isn’t as complex as many people make it out to be – at the same time, it isn’t as simple as you may think. Optimizing search engines begins with the way you present your content. If your landing pages don’t make sense, or your navigation is confusing, then they’re probably not going to rank you highly. Linking, with proper anchor text helps, but spammy inbound links can hurt your domain score. I focus on helping you develop your message so we choose the most accurate keywords while improving citation listings and relevant linking. Once you understand the basics of this, it’s a matter of trial and error.

What is the average cost of SEO and how much can I get for $500?

$500 is a common proposed budget for SEO services. To be honest, an effective optimization normally takes a vast amount of time to fine tune. This budget tends to get you an audit with some routine maintenance from the agency realm. From experience, a solid SEO boost can cost up to $3000. But, if you focus on search intent and develop your own niche, it can be done for far cheaper. My solution would include an audit and fix of any current errors (up to 8 hours). From there, I would re evaluate your site map keywords and search for improved variations (10 service/product limit). To round of your budget, I’d also provide you with citation errors and the contact information for you to fix them. This will make a huge impact in your ranking.

Should I invest in SEO or pay-per click for my new website?

This is a great and very frequent question. In my opinion, this depends on: if you’re offering something unique or competitive; or if you’re providing a product or service. Typically, ranking for a unique product doesn’t take much time as competition is low. But, when it comes to the service industry, there tends to be a market established. In this scenario, it might be best to invest in PPC advertising to garner traffic now. Once you’re able to convert some of your traffic, you can invest in website optimization. Since a new website takes 60-90 days to simply register with search engines, it might be best to invest in both if you can. It’s normally worth it in the long run.

Should I be spending money on an SEO management team?

In my opinion, no. You can get by with a go-to SEO specialist that focuses on auditing your optimization on a limited basis. Once you’ve implemented a strategy, there’s no need to stay on top of it daily. PPC advertising should be monitored but you should only invest in SEO management if you’re noticing a lapse in your lead generation funnel. Spending money on a content strategy is more effective as you’ll be routinely publishing new content that improves the ranking of your domain as a whole.

How do I know what keywords to choose for my blog strategy?

What are consumers in your niche looking for? What topics are your ideal consumers interested in – in general? What is relevant and compliments your products or services? What is your competition doing and what can you do better? Where are there opportunities to extend your reach? How can you engage your customer base while keeping content relevant to you brand? What does your target audience value and what keywords align with those characteristics? All of these questions will help you decide what keywords to use for the news and article sections of your website. My SEO solutions focus on differentiating your site map from your blog strategy.