Digital advertising and marketing: only the best ideas worldwide, since 2003

ING Lion goes crazy

It’s called “I need to go“, one of the craziest digital campaigns I’ve seen this year. It comes from Belgium (where they usually do crazy things online) and it provokes exclamations ranging from “bright!” to “silly!” to “wtf???” to “disgusting” to “cool” to “bleah” to “wow”. Visit the site and then write down in the post comments what your reaction has been…

I’m impressed by Ing Lion bravery, I think it’s quite unusual for a bank to go in this direction. At the same time, if you think about it, it makes perfect sense. They are promoting a free online account, they are probably targeting a young/internet savy audience, so being irreverent and going viral it’s the logic wat to go.
Here comes the toilet for my blog… it’s free so don’t hesitate to use it if you need to…