Nestle Malaysia to produce special Maggi Instant Noodle for Brunei

07Jun10

The Brunei Bulletin of June 6 2010 reported ” Nestle would soon introduce a new instant noodle name “ATTA” for the Brunei market. The noodle, which is made from whole wheat, comes in the flavours of ‘Mee Rebus’ and Curry.”

What does ” Atta” means in Brunei language ? What is the reason for Nestle Malaysia to specially manufactured a new instant noodle for Brunei ? It is because of competition from other imported brands ?