SEO and Digital Marketing Benefits for New Startups

Digital Marketing is very important for the overall ranking and visibility of the online business, especially for new startups. Unless your website is search engine friendly, you will not be able to appear in SERPs, and hence internet users will not be able to find your business.

To make sure that your website is found by potential customers then a practice called as search engine optimization, also known as SEO has to be performed.

The majority of the new startups know that SEO & Digital Marketing contributes to online success but many do not fully understand how to develop an effective SEO or a Digital Marketing strategy.

As a new business, it’s important that you get the word out about your company and the products/services you provide. SEO consultants for startups provide customized SEO solutions that are catered to satisfy the specific needs and goals of your startup.

The most important thing to note about SEO and Digital Marketing for early-stage ventures is it’s a marathon, not a short race. When it comes to a new start in business it becomes difficult for the startup person to invest too high.

So, if you own a startup website and want affordable SEO services then consulting with experienced SEO & Digital Marketing service providers will help. Only they can guide you with the right digital marketing strategy & can assist with the right path for your online business growth along with making your budget cost-effective.

Why You Need to Implement SEO and Digital Marketing Strategies for Startup Business?

Starting a new venture is not an easy task. You have to go through each and every phase. Every startup businesses have to develop a business website which is the first step towards their growth.

The second step is implementing or hiring an SEO consultant who can provide you with the best SEO implementations. With the help of SEO consultants for startups, you can increase the reach of your services organically on Google, Bing and Major Search engines.

Not only this, SEO’s can re-create their marketing strategies as per search engine’s search trend in your industry and can target keywords that could be not your business keywords but sometimes can work as a game changer – I mean to target the Low Hanging Fruits in order to generate online inquiries.

The SEO Fact Is: If your SEO consultants implementing digital marketing techniques properly, then it’ll provide you long-term benefits and business from potential customers not just from search but also through other marketing mediums and platforms.

Benefits of SEO and Digital Marketing for Startup Business:

When it comes to starting a new venture it takes guts and self-believe as you need to know the value of implementing best SEO techniques for startups. The benefits of digital marketing for any new startup could be enormous but all it demands is consistency and regularity with the promotions of products and services:

Below I have highlighted some key benefits any new startup could enjoy SEO & Digital Marketing for their brand:

Online Branding: Performing digital marketing in the very right direction helps in online branding for the entire brand. Because, while performing the SEO, experts create brand profiles in many top authority domains and websites like CrunchBase, Startus.cc, and many platforms like this. The basic idea is to represent any brand with its complete details to increase engagements and search presence.

Brings Higher Website Traffic: With any SEO or digital marketing campaign, the first most expectation could be to see higher traffic on the business website. SEO is a practice that helps your small business website to rank on top of search engines with the keywords having potential to bring quality leads and customers.

Pleasent User Experience Through Website: It’s important that you provide a good user experience through your website. Because selling is all about the creative idea of representing your products and services in a way to convert visitors into customers and SEOs just help your website to be high on those marks.

24×7 Promotions: Unline any ground level marketing that works from morning 8:00 AM to evening 6:00 PM, SEO provides 24×7 marketing for your business products and services that do not stop even on the weekends – And, you never lose any customer or lead.

Increases Value for Your Business: As SEO rankings go high, your business automatically becomes more valuable for your customers because if your business is getting searched easily online then your SEO rankings will work as a business asset because your buyers will interpret you as a leading business solution provider.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

Why Online Businesses Need SEO & Digital Marketing Services?

In the fairy tale, “Jack & the Beanstalk,” a magician gives the little boy three magic beans. His angry mother flings them out of the window. Overnight, a giant beanstalk springs up, helping Jack climb to a kingdom in the sky — from where he makes a fortune.

For your Online Businesses & Digital Marketing, Search Engine Optimization (SEO) is like the three magic beans. It will make you a fortune, too!

Struggling to generate results from your online business – It’s time to knock the doors of SEO Services in India and Digital Marketing Services.

However big or small your online business is – you need SEO to maximize your website’s visibility and profitability. SEO is critical for helping customers find your online business. Your online business and your company website is a living, breathing entity on the internet.

Every update you make to your online business on the internet plays a very crucial part in its interaction with visitors, customers, and the powerful search engines. Hence without any updates, your online businesses may be viewed by search engines as a “dead” entity and nothing new to offer.

Simply put, if you update your website often with high-quality fresh content and sources of new information. Search engines like Google index your content/website frequently for their search requests making it available for your online customers.

But don’t often confuse that fresh content will give you higher indexing. This may not be the case always. The other factors that make a search engine to stop by to visit your website are update your website with articles, downloads, and new web pages, pictures etc. Based on the content you provide you have the opportunity to achieve higher rankings.

After updating your online websites/business to succeed you need to have in place a team of SEO Services in India, whose abilities span multiple disciplines, including Technical SEO, Copywriting Link Building, Content Marketing, Conversion Rate Optimization etc

Good marketing makes the company look smart. Great marketing makes the customer feel smart. Make your Digital Marketing so useful, People would pay for it!

All the SEO Services in India and Digital Marketing Services solutions are based on a deep understanding of your goals, environment, business model and customers. They deliver innovative campaigns through an integration of SEO, design & development, content creation, and social media.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

How To Resolve HTTP to HTTPS SSL Redirection Issue in Godaddy

Redirecting HTTP to HTTPS in GoDaddy servers is getting a headache nowadays, many people are facing the same issue & they don’t have the proper knowledge of exactly how to handle it.

They get in touch with Godaddy customer support but the customer support team is always unable to help their customers, may be because that just have read-only access to any customer account. – Even I tried and called them several times, but I did not get any solutions – But again, this is understandable!

So, what to do? How to resolve the issue to redirect HTTP to HTTPS permanently on your domain?

This topic covers the secret insights for that and by applying below shared points will help you to permanently redirect any HTTP domain to HTTPs located on Godaddy servers.

What are HTTP and HTTPS?

HTTP stands for Hyper Text Transfer Protocol, it is an application that allows distributed, collaborative, and hypermedia information to get the transfer on WWW (World Wide Web).

Whenever you searched for something online, your web browser which works as an HTTP client sends requests to server machines and requests to open a web file.

HTTPS stands for Hyper Text Transfer Protocol Secure, the “S – Secure” in the end implements the web file received from the server machines is encrypted and is safe for browsing.

What is SSL Certificate?

SSL stands for Secure Socket Layer, it is the standard web security technology for the encryption of data between browser and server. This technology is mostly used to provide safe and secure online transactions for the users.

Since Google made HTTPS as one of the critical ranking factors the online domains are now trying to purchase HTTPS and redirect their ole protocol to a new secure protocol. Even, the companies offering SEO Services recommend their clients to purchase an SSL for their domain.

How To Resolve HTTP to HTTPS SSL Redirection Issue in Godaddy

NOTE: .htaccess does not work properly in Godaddy.

Once you have purchased the SSL Certificate, then you need to install it. Here are the steps for proper installation.

Install SSL Certificate Seal to your Website:

After purchasing SSL Certificate from Godaddy, you need to download the SSL seal from Godaddy and need to install it on your website page – preferably in footer section

Remove All Non-HTTPS URL & Images from Third Party HTTP URLs from Website

It’s necessary, while installing SSL for two of my domains, I noticed it does not redirect HTTP to HTTPS just because of images and URLs that were being called on my website from some not secured HTTP websites – If you are facing the same issues, then check your website on – https://www.whynopadlock.com to check which images or URL is forcing to stop the redirection process.

Create The Web.Config File and Upload to FTP – Public_html

As already stated, the .htaccess does not work in Godaddy in redirecting to the secured protocols. You need to create a web.config file with HTTP to HTTPS redirection code.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

Nowadays, SEO and Digital Marketing practices are getting more advanced than ever and marketers are exploring more techniques to market products and services to the targeted audience and this brings down to a very critical Digital Marketing technique i.e. Re-Marketing.

A concept which includes reaching out to your targeted audience for the products they have been looking for or checked out online for any purpose.

To help you with all your re-Marketing analytics tracking Google also offers the option for configuring Re-marketing tracking for your targeted audiences in Google Analytics, and here I am going to explore all the things you need to know in configuring the re-Marketing setting in Google Analytics. But, before sharing that, let’s have a quick look at the definition of re-Marketing.

Re-Marketing is an intelligent stroke to connect with the visitor / audience to your website who may not have made an immediate purchase or inquiry after visiting the product page. Re-Marketing allows you to point targeted ads to the head of a defined audience that had previously stepped in your website. Under re-marketing, there is an audience list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for re-marketing campaigns in your ad accounts like AdWords and DoubleClick Bid Manager.

How to Configure re-Marketing Settings in Google Analytics –So Let’s Get Started!!

To configure, re-Marketing in your Google analytics, you may need to follow below-mentioned steps, so that analytics can start tracking the audience ID’s and cookies that will help you in re-promoting your products and services to a targeted audience.

Step – 1

Login to your Google Analytics account and open the administration section, after that, select the property for which you want to configure re-marketing. Under Property Section, click Audiences which you will find under Audience Definition panel.

Step – 2

Before proceeding to Step – 2, it’s important to understand the user behavior with broad behavioral criteria, because there are some criteria to identify the user’s session on your site or open your app, or you can use more narrow criteria like interacting with specific products.

Below table shows different kinds of ads that you might create for Remarketing audiences and engage the users that you can use to target ads to custom lists of customers and users.

Proceeding forward, after clicking the Audiences section, you will see a +NEW AUDIENCE

After clicking, you will get the options for Link Configurations under which you need to choose the View Type “where you can select the data that you want as the basis for the audience” and the Destination Account ”with which you’d like to share with your audience”.

After selecting the options, click on Next Step.

Step – 3

After performing settings for Link Configuration, you will get the option for Define Audience where you can define the type of audience that you want to target for the remarketing advertisements. You can either create a new audience type by choosing targeted audience’s Demographics, Technology, Behaviours, Date of First Session, Traffic Sources, as shown in the image below or you can also use Advance Sections to set a more defined target audience for re-marketing configuration in analytics.

Else, you can go with the Recommended Audiences where you will get several options to choose from for quick and easy targeted audience selection:

The options you will get are:

Smart List: That will be based on historical conversion data from businesses like yours, Analytics can estimate which users are most likely to convert during subsequent sessions.

All Users: Includes all types of users.

New Users: Includes, those targeted users who have conducted only a single session on your site. This can be a powerful way to segment new prospective customers from others who are already on the path to conversion.

Returning Users: Target users who have visited your site or app already. This can be an effective way to re-engage with users who are already familiar with your brand but haven’t yet purchased.

Users who visited a specific section of my site (e.g. /index.html, shirts, /cart/): This option uses contains match type. If the URI of a page, screen, or directory contains the text you enter here, then that is considered a match.

Users who completed a goal conversion: Here, you can target users who have completed a micro-conversion like an email registration or a contact request.

Users who completed a transaction: Here, you can target those users who have previously made purchases. This requires that you’ve set up eCommerce transaction tracking.

Alright! For an example, I am going to choose “All Users” under “Recommended Audiences” and then you will get the box displaying All Users with an edit option to choose a defined Demographics, Technology, Behaviours, Date of First Session, Traffic Sources etc. Here, you can choose different segments of your users by demographic information.

Please refer below example image where I have shown the selection of my audience demographic type and you can select the required technology and another audience type as per the requirement.

After all, done, click Apply and re-check everything you have selected from a small box containing the information for your targeted audience.

After that, set the audience name for the Remarketing campaign, Here I have selected “All Users – Re-Marketing” you can choose whatever you like because this is the name by which your audience appears in Analytics and other products.

Click on Save, And you are all set for Re-marketing your audiences in Analytics.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

Woah!! You logged into GA and noticed some changes. Yes, Google just had some really good hands this time in updating Google Analytics in order to make it more user-friendly and easy to use for its users.

Today they updated Google Analytics with additional enhancements designed to help users make better data-driven decisions based on a deeper understanding of their targeted audience.

A completely new home with insightful analytics data – That’s All a User Needs

The “HOME” now shows user stats of last seven days which automatically compared the data from previous 7 days to calculate the (+) and (-) of,

Total Users

Sessions

Bounce Rate, and

Session Duration

The time period to calculate or compare traffic can be re-arranged by clicking the “Last 7 Days” option available in the bottom left corner of “Home”.

Today

Yesterday

Last 7 Days

Last 14 Days

Last 28 Days

Last 30 Days

Last 90 Days

Last 180 Days

Last Year

Along with this, it offers a real-time view of users active in real time on a website with a default time frame of “1 Minute” and also shows the active web pages.

Basically, now you don’t need to go and click on different reporting segments to check the things, Homepage is enough for all.

Another major update is “How do you Acquire Users?”

Here you can see the website traffic through different search channels for the last 7 days by default which you can change as per your requirement.

Organic Search

Direct Visitors

Social Search/Traffic/Visitors

Referrals, and

Through Other Sources

This area shows website traffic source/medium which is again a very helpful segment on the Google Analytics Home Page.

And, here comes the stats for Referrals which shows the top referral website resources.

This is, in fact, a really good latest Google Analytics Update because it offers an overview of key aspects of your business’ online presence. Here are a few highlights:

You can see snippets from a curated set Google Analytics reports, including real time data, with simple and streamlined controls.

Each snippet is preceded by a helpful question that frames the data, such as “When do your users visit?” or “Where do your users come from?”.

Want to dig deeper? Hover on any data point for more details or drill into the relevant report with the provided link on each card.

“Home” is automatically configured based on your setup: For example, if you have Goals or Ecommerce, you’ll see the page change accordingly.

More Home Page Segments includes:

How are your active users trending over time?

How well do you retain users?

When do your users visit?

Where are your users?

What are your top devices?

What pages do your users visit?

How are you performing against goals? And,

How are your AdWords campaigns performing?

Google Analytics Home, is an updated page with lots of helpful user insights. However, existing reports have not changed. The Audience Overview report, which used to be the default landing page, is still available: just open the “Audience” section in the side navigation and click on “Overview”.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

Russia’s largest search provider, Yandex, filed a complaint against Google for what it believed were anti-competitive practices. Now, Russia’s Federal Antimonopoly Service has given credence to Yandex’s claims and “issued a prescription to Google in order to require the company to remove anti-competitive restrictions from its agreements with manufacturers,” according to a press release.

Yandex, as you might expect, is pretty pleased about the outcome as well. CEO Arkady Volozh penned a blog post explaining what the move means for his company.

Short version: He believes this will make the Android platform truly open, which will in turn foster innovation and be better for everyone. “With choice, the possibilities are endless,” he said.

With a potential market of over 140 million, and at least a few other antitrust cases in the balance, Google will likely want to contest the decision. We’ve reached out to the search giant for comment on the ruling, and will update this article should more information arrive.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

What is the perfect landing page for your business?

Wishpond team asked this same question last year when they released their own landing pages editor. Since then they have performed hundreds of A/B testing to see how far they could optimize their landing pages and all these experiments have drawn a few conclusions.

But with so many theories on how to increase the conversion rate of your landing page, you can get carried away and think that every new item you add to your page means an increase in the number of conversions.

Well, this is not always the case, and the last thing you don’t want is your landing page look like a market full of trinkets.

This article will show how to eliminate distractions to focus on the main aim of your landing page conversions.

Eliminate Distractions

Normally we tend to want to convey too much information to the user as soon as “lands” on your landing page.

The problem is that the user can finally saturate and will not focus on your offer, and will finish leaving your page.

This is called information over load, and can ruin the conversion rate of your landing page.

Below you can see case study of sucessful company they solved this problem regardless of entire sections of their landing page to eliminate distractions.

Case Study:

The company specializes in SEO “TheHOTH” tested two versions of its homepage, which obtained a 1% conversion on their registration form.

When performing this test took into account that people who ended up performing a conversion had reached the site after making a direct search, had been referred by friends or just know the company by word of mouth. What they all had in common it is that they were already familiar with the brand, and for this reason again shows too much information about the company may be redundant.

That was originally the home page:

As you can see is a landing page with a lot of content and optimal design; the form is located at the top, includes comments from customers and a clear value proposition with an attractive title and description.

But despite having a design manual, page only had a conversion rate of 1%. So they decided to remove entire sections of the page based on the theory that content was not helping users to convert seeking.

Below you can see the variation they tested:

As landing page can see the variation was much simpler than the original version, pushing visitors directly to the target page: register people who are already familiar with the brand.

The results: An increase in the conversion rate of 13.3%, Awesome!

Focus on conversions

Once you have removed the sections that you do not need your page and only offer information that is essential for your users to register (or perform the conversion you’re looking for), it’s time to optimize your site to increase conversion rate.

There are many techniques used to increase the number of conversions on your landing page. To be brief and concise, we will name the 3 strategies that have the greatest impact to optimize the performance of your page.

Although not essential to implement the three strategies at the same time, if you can combine great results.

Address lines

The use of address lines is one of the most effective ways to direct the user’s attention to the call to action (CTA its acronym in English) forms.

You can create lines gaze direction. That is, showing a person who looks to the point that you want to highlight, usually a CTA button. Human beings are curious to what others are watching.

Check out this example of KISSmetrics on address lines created with the look:

After landing page see the man on the right side, your attention is directed to the form? While at first we think that our attention is directed solely to the person, address taking his eyes dictates the focus of the page, directing attention to the form.

Another example of address lines is simply using the figure of an arrow. However, we will see better results if we are not too obvious, as we can see in this example the salesforce form:

These different versions of address lines will direct the user’s attention to where you are interested, normally the registration form or CTA button. For this reason they are a great tool that directly affects the performance of your landing page and how the user interacts with it.

Colors contrasted

The use of color contrast is important in any landing page that focuses on conversions.

Check out these two variations of landing pages:

What do you think which version get more conversions?

Most people will say that the version with the orange button CTA get more conversions. And they will be right.

This is because the CTA button, using the contrast with color highlights on the rest of the page.

Using “heatmaps” We can see that the version with orange CTA obtained a more clicks focused on the CTA buttons, and therefore a higher conversion rate.

In the other version the number of clicks is not as concentrated and distributed by the rest of the page:

Because there was no contrast in the CTA buttons, the user clicks performed more dispersed way other elements, some of them were not even clickable.

Check out the analysis of clicks on the second landing page:

As can see the most clicks (75%) are concentrated in major CTA buttons.

Space

The last item we will analyze when optimize the performance of your landing page and get more conversions is blank.

Remember when we mentioned that your landing page should not look like a market full of trinkets?

If you have too much content on your landing page, a way to help the user to focus on what you’re interested in adding whitespace around the different elements. This will include titles, forms, buttons, images and text.

By “blank” we do not literally mean white space (although this may be the color you choose). What we mean is an area of color that highlights the content section that interests us.

This is an example of a page using this practice correctly.

As well can try adding literally blank around key elements as a CTA button on content pages overloaded.

Summary:

We hope that by implementing these basic aspects of your landing page design will help increase the conversion rate.

One of the most common problems we see regarding the design of landing pages is that they are confused, they have too much information and not limited to offering only necessary for the user to perform the conversion you want.

If you want to optimize your landing page to increase conversion rate but do not know where to start, answer below questions and start to work:

Who is watching my landing page and what they need to know?

What is my main goal (conversion)?

In 5 seconds or less, the user can have a clear idea about what my landing page offers?

Devoo Banna is the Customer Success Content Manager at DigitalMarketingTrends. He has been working at DigitalMarketingTrends for over a year and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter

]]>https://seoserviceinindia.co.in/Blog/how-to-get-more-conversions-on-your-landing-page/feed/0Google My Business Added a New “POST” Feature to Google Local Listingshttps://seoserviceinindia.co.in/Blog/google-my-business-added-a-new-post-feature-to-google-local-listings/
https://seoserviceinindia.co.in/Blog/google-my-business-added-a-new-post-feature-to-google-local-listings/#respondSun, 17 Dec 2017 13:09:03 +0000https://seoserviceinindia.co.in/Blog/?p=236Read More →]]>

Make Your Business Stand out on Google

YES! That’s the statement of Google My Business’s new feature “POST”. The New “Post” feature of Google My Business got introduced in India on Monday 26th June 2017.

The POST feature on Google My Business enables users to publish new events, products, and services directly to Google Search and Maps.

Google Says, By creating posts, you can place your timely content in front of customers when they find your business listing on Google.

We did some research for Google Local Listings’ new feature and we find it really amazing (Insights are shared below) to grab the user attention of potential your potential customers.

It’s easy to use and enables anyone to share whatever it needs to catch the eyes of their customers.

In short, now it’s one of the best places for SEO’s to generate leads for their locally based business owners.

How to Get “POST” Feature Live on Google Local Business Listing!

Here are the steps for Desktop Users:

Sign in to Google My Business. If you have two or more locations, click Manage location for the location you’d like to manage.

Click Create post. Or click Posts from the menu.

The “Create post” screen will appear. Here, you’ll see options to add photos, text, events, and a button to your post. Just click each field, and enter the relevant information.

Once you’ve created your post, click Preview to see a preview. If it looks good, click Publish in the top right corner of the screen.

The “Create post” screen will appear. Here, you’ll see options to add photos, text, events, and a button to your post. Just tap each field, and enter the relevant information.

Once you’ve filled out your information, you’ll see a preview of your post. If it looks good, tap Publish in the top right corner of the screen.

After clicking on Publish, the post will get live with-in 5-10 seconds on Local business Listing.

Here’s a quick review of how it appears on Google Local Business Pages:

Why we find it really Amazing? Here are the insights!

Well, while creating & checking this new POST feature from Google My Business we found it exceptionally user-friendly because the feature is designed to publish your posts just in few clicks.

Moreover, you get 100-300 words limit for post description writing which is just amazing for any type of copywriting material.

Although, I’m are not so sure about how much it will help in improving the rankings on Local Listings as it appears only with the “Local Listing Name” not with the keywords targeted for listings.

Another amazing factor is that it gives two options “Make this post an Event” and “Add a Button”.

Under “Make this post an Event”, you get all necessary fields to fill that are required to showcase all details of events such as; Event Title, Descriptions, Starting Date and Time, Ending Date and Time.

And with “Add a Button”, You get an option to share URLs for button’s respected page and the CTA button could be any of these:

Learn More

Reserve

Sign Up

Buy

Get an Offer

So what you waiting for, start creating your POSTS on local business pages and help your business to get new clients and higher user attention.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

GOOGLE NEWS: Webmaster Search Console which got introduced more than a decade ago with just 4 features now contains more than 24 features that covers Structured Data, AMP & Live testing tools helping user’s to improve their website’s search performance on Google search.

Now Google has decided to embark on an extensive redesign to better serve their users along with updating two exciting BETA features from the new Search Console to a small set of users — Index Coverage report and AMP fixing flow. – report published by Google

Here’s a peek of new Index Coverage report:

This report shows the count of indexed pages, information about why some pages could not be indexed, along with example pages and tips on how to fix indexing issues.

And, The new AMP fixing flow:

This report shows the current AMP issues affecting your site, grouped by the underlying error. Drill down into an issue to get more details, including sample affected pages.

Updated redesign of Search Console will provide users with:

More actionable insights – They will now group the identified issues by what they suspect is the common “root-cause” to help users find where they should fix the code.

Better support of your organizational workflow – This incoudes sharing functionality that allows you to pick-up an action item and share it with other people in your group, like developers who will get references to the code in question.

Faster feedback loops between you and Google – They have built a mechanism to allow you to iterate quickly on your fixes, and not waste time waiting for Google to recrawl your site, only to tell you later that it’s not fixed yet. Rather, they will provide on-the-spot testing of fixes and are automatically speeding up crawling once we see things are ok.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.