Monday, December 8, 2014

Does your central image tell your corporate story? That's the key question CorporateHistory.net asks when we create covers and home pages for clients' business anniversary books, websites, and history timelines.

Our guiding principle is that the anniversary image should convey what the organization does – warmly, at a glance, and without need for written explanation. That's good visual corporate storytelling.

Companies typically go in one of four directions:

Show the founderWhen you're chronicling The Pep Boys, how can you not show Manny, Moe & Jack? But unless your founder is as famously photogenic, you're better off looking for a different image. One exception: If your book and website are strictly for internal use, then show the founder even if he's not publicly well-known. It helps greatly if you catch him or her in an expressive pose. That approach worked for a foundation whose book we created, which had a strong image of the founder tipping his hat to the community.

Show the headquarters or key buildings Annin Flagmakers felt that its internal story was best illustrated by a progression of buildings: from Fulton Street in Manhattan in the 1800s, to its headquarters in the mid-1900s, to a current-day manufacturing facility. This was also a winning approach for Dempsey Uniform & Linen Supply, whose main building and line-up of sparkling clean trucks were perfect symbols. Alternative: If your logo is strong, consider it by itself.

Show one or two strong historical images, maybe as a "then and now"Consider this if your organization boasts a few gray hairs, i.e., is old enough to have a strong photo that is clearly antique in
relation to today. You might want to add a modern-day equivalent, as we did for our Dominion Energy centennial corporate history book, which features a rural electrification lineman of the 1930s juxtaposed with a current worker, and our work for PARC, the Plattsburgh Airbase Redevelopment Corporation, which contrasted the twilight of the base with current-day uses.

CorporateHistory.net can help you turn your company history into an effective and beautiful book, DVD, Web site, keynote speech, or campaign. Whether you want to celebrate a company anniversary, honor a retiring CEO, or strategize your corporate storytelling, CorporateHistory.net can help. We believe organizations suffer when their memory erodes, just as people do. Your institutional memory is a stranded asset until you put it to work. Then it becomes a powerful, cost-effective tool for marketing, community relations, and employee pride.Please visit our website:http://www.corporatehistory.net/