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Justin Timberlake has gone for many questionable looks over the years -- the frosted tips, the bandanas, the all-denim suit. But none were as jarring as his latest image as a lime.

Sauza 901 enlisted JT's help for their new "no limes needed" campaign. The commercial charts limes' meteoric rise in bars and their apparent crash, thanks to Sauza 901. Timberlake plays one of the washed-up limes and boy oh boy is that first still of him the stuff of nightmares. It's a pretty funny ad, but view at your own risk.

Kristin Hunt is a Food/Drink staff writer for Thrillist, and actually can't believe Justin Timberlake doesn't have an endorsement deal with Levi's. Follow her at @kristin_hunt.