SOLD OUT: Marketing the Weibo Way

Just two years old, Weibo has already emerged as a powerful tool for companies to build credibility with consumers and make a name for themselves among China's affluent and opinionated 'Neterati. By mid-2011, 195 million Chinese had used Weibo, triple the number of users that had used the service just six months earlier, according to a report from McKinsey & Company. But how does Weibo fit within a company's broader marketing goals, and at a practical level, which strategies have proven most effective for this innovative medium?

At this informative session hosted by AmCham China's Marketing, Advertising and Public Relations Forum, a group of three panelists will discuss the whys and how-tos of successful Weibo marketing campaigns, shedding light on how your company could leverage the potential of China's most popular social media site.