Category: Advertising Industry

The beautifully genius architect responsible for Mullen Lowe, Brazil’s incomparable and outstanding telecast advertising groups, is Jose Borghi. One of his stand out, celebrated, and charismatic commercialized media promotions, was “Mammals Parmalat.” In this advert, scores of children can be observed make-believing that they are living, stuffed animals, while singing happily and dancing with joy in unison to very popular and trendy Brazilian songs.

His sister came up to Jose one day after school, with the hope of swaying him to coming along with her to take in a viewing at a local theater, which was exhibiting a variety of advertising videos. Each one of the beautifully artistic videos were distinguished all over the country of Brazil for their extremely artistic production values. His sister’s objective was, at a minimum, for one of the resourceful and superbly imaginative advertising videos to captivate Jose Borghi to comprehend what vocational path might take advantage of his extremely original imagination. The videos each presented a famous promotional commercial, all of which gave their creators illustrious fame from the Cannes Film Festival. There, every creator of the commercials was given an award. These fine-looking awards were created to look like gold lions. When Jose saw those striking, lion statue awards, he realized that he desired to become a great artistic creator of telecast commercials, himself.

Jose went on to attain an Advertising degree while attending the PUC Campinas. He found his first employment in 1989, at the exceptional Standart Ogilvy. Jose rapidly added to his occupational repertoire, by working at such legendary agencies as Leo Burnett, and various others. Jose, in due time, with partner Erh Ray, created a commercial venture of their own and labeled the venture after their fused surnames, BorghiErh.Finally BorghiErh was purchased by the agency, Lowe. The name was then altered to Borghi Lowe. The venture boomed, gaining respect worldwide. Joining afterward with Lowe and the Mullen Group, they crafted Mullen Lowe.