The transaction adds Marketing Werks’ 26 years of expertise in out-of-store experiential marketing to the in-store consumer engagement capabilities of Crossmark’s Marketing Services group, the largest such operation in North America.

The acquisition is expected to close August 31, and is not expected to affect the daily activities of either company, according to the Texas-based marketer.

“As consumers’ behavior continues to evolve, brands are seeking better ways to influence them on their path to purchase,” Crossmark CEO Joe Crafton says. “Marketing Werks has an outstanding reputation for its omni-channel campaigns and delivering value for brand owners.”

Marketing Werks’ founders and co-CEOs, Scott Moller and Julie Guida, and its senior leadership team will continue to manage its day-to-day operations under the direction of Jim Rose, president of Crossmark Marketing Services.