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Facebook, with a 52% approval rate as the designated platform to communicate, is a hotbed for marketing communication within the youth market. Having a strategy in this platform is already a step in the right direction.

However, just being on this platform doesn’t mean that you are engaging with the market. You have to be “Liked”. This is where the difficulty lies. Keeping the campaign relevant through the correct icons, peer influencers and simplicity will get you in the door, according to focus group responses. This will get you through to the second, more important door ,of engagement. Being “Liked” means that they want to start a conversation with you.