This fascinating webinar was led by our UX Researcher George Kalyvas. George comes from the world of cross cultural studies and has a Masters in HCI (Human Computer Interaction) so is perfectly placed to explain this concept.

Mental Models Mental Models is a concept that allows you to understand how different user perceptions affect the usability of your website or any interactive platform. George explains what the different perceptions are, how they vary from country to country and shares areas you can go to for further study.

It really is a fascinating challenge - how to develop products that have the users' mental model in mind, rather than the developers. And it could have real worth for your business so take a look! If you're curious about the Chinese Starbucks website you can find out more here: https://www.starbucks.com.cn/

Once you've watched the webinar - you can go to these websites to find out more: