When brands celebrate anniversaries, a lavish industry party or a special exhibit is usually enough. For Japan-based beauty giant Shiseido however, it’s all or nothing. To fete the 30th anniversary of its beauty line Clé de Peau Beauté, the company is releasing a limited edition version of its high-performance skincare product La Crème at ¥1.05 million—or roughly $13,207 for a 50g jar.

None has put greater emphasis on “limited” as much as Shiseido has in this endeavor because only three jars will be produced. Designed by French glassmaker Crystal Saint-Louis, each hand-crafted jar will feature 30 layers of crystals and three platinum rungs.

This limited edition La Crème will unseat Sisley’s $415-per-150mL Anti-Aging Concentrate Firming Body Care product as the world’s most expensive beauty item. The Telegraph reports that a gram of La Crème will run up at roughly $265, surpassing the cost of gold per gram, which is estimated at $52.

With such hype and anticipation for this lavish face cream, Clé de Peau Beauté tapped Amanda Seyfried to front the campaign. “As the exciting embodiment of luminous sophistication and natural radiance, Amanda Seyrfied captures the very essence of Clé de Peau Beauté. She is pure of heart, vibrantly alive, and brings joy into the lives of others,” reads a statement posted on their website.

Come August 30, the company will start accepting orders for the limited edition La Crème at their main store in Tokyo’s Ginza district.