In May, PW reported on Gumroad's API that aimed to simplify online transactions. Indeed, the earlier release did move Gumroad towards its goal: "to democratize the ability to sell stuff online." However, Gumroad's latest offer, Platform API, simplifies the online buying process even further. The earlier API required buyers to register for a Gumroad account and required the use of links. The Platform API removes the need for links and buyer accounts. Instead, an entire transaction occurs on the merchant's site.

Nearly 100 developers gathered on the 15th floor of the New York Times building last Saturday for a multi-API marathon of hacking, sharing, pizza and beer (plus URL-enhanced M&Ms). Representatives from industry heavyweights including Google, Facebook, Flickr and Tumblr were joined by indie hackers, makers, and tech talent from NYC's growing startup club.