Target's Newest Collaborator:Prabal Gurung

At this point, you might be thinking, Who hasn’t designed for Target? Well, according to Prabal Gurung—the latest designer to collaborate with the mega-store—the better question is, Who has? “It’s almost like a rite of passage for new, young designers,” he says. “You know what I mean?”

He’s right. The roster of names that have brought their vision to Target over the past six years is considerable: Missoni, Proenza Schouler, and Rodarte, among more than fifteen others. Now, nearly four years after launching his own label, Gurung’s time has come, and on February 10, 2013, his 80-plus-piece collection of clothes, bags, jewelry and shoes will hit stores. And there’s not much more to say about it than that—most everything, save for the single look above, is still under wraps. But Gurung will reveal that, aside from a killer price range ($19.99 for a T-shirt to $199.99 for the leather jacket) and loads of his signature prints and graphic details, it’s all about love. “My own collection is also inspired by the idea of emotion and all of those things,” Gurung says. “Since this is coming out in February, I thought it was the perfect fit.”