This is what's called a code 3 Hot Wheels car. Meaning the actual car was made by Mattel, but has been modified by someone by taking the car apart, replacing or substituting car parts, repainting it (in this particular case, stickers were used) and sometimes repackaging it and then having it ready for resale. The high price is in knowing that well known people (in the toy biz) have had a hand in putting this item together. Usually the big price comes with psuedo-respect that you spent big bucks for a repainted, customized 99cent car and that part or sometimes all of the money goes to charity (usually The Ronald McDonald House).