TIDAL launches second tier streaming service

TIDAL, the first HiFi lossless music streaming service has announced that they will now offer two tiers of subscription for its service.

You can elect to stay lossless for the present monthly subscription of £19.99 per month or downgrade the experience to ‘regular’ streaming quality at a cost of £9.99/month. This obviously puts TIDAL even more toe-to-toe with the likes of Spotify.

TIDAL is clearly looking to welcome more new users to enjoy its extensive library of 25 million-plus tracks, 75,000 music videos, and curated editorial articles, features and interviews written by experts.

New apps for iOS and Android are available from today and they aim to highlight TIDAL as a one-stop shop for music and video experiences. Videos move into a more prominent position and join the Curated Editorial footprint on TIDAL’s What’s New Homepage, in Promo features and a dedicated section.

TIDAL is designed as a single destination for artists and fans to share ideas, exclusive content, songs, videos, studio sessions, rough tracks, personal conversations and more. New Artist pages feature a separate Video tab, a Social tab integrating Twitter feeds from a range of prominent artists, and a Merchandise tab for selected artists, where users can purchase merchandise through the official artist store. Tracks, albums and EPs have been merged into a new Discography tab.

The premium service offers streaming at more than four times the bit rate of competitive services and partnership and integration agreements have already been made with over 30 of the world’s most respected audio brands, including Anthem, Astell &Kern, Denon, Dynaudio, Linn, Paradigm, and Sonos with more to come.