HOOQ forays into India to tap video-on-demand market

New Delhi: HOOQ, a joint venture of SingTel, Sony Pictures Television and Warner Bros, on Tuesday said it will launch its video-on-demand service in India to tap the growing demand for international and regional content in the country.

With over 15,000 international and local titles in its catalogue, HOOQ will start its services in India from June for Rs 199 per month.

"We will bring the best of Hollywood and regional content to customers in the country. With a library of 15,000 titles already, we are in discussions with various partners for collaborations for content and delivery (including telecom operators and device makers)," HOOQ Chief Executive Officer Peter Bithos said.

Singapore's SingTel (a partner in HOOQ) is a stakeholder in India's largest telecom firm Bharti Airtel, while Sony Pictures Television and Warner Bros also have operations in India.

Set up in January this year, HOOQ already offers its video-on-demand services in Philippines and Thailand. Bithos, however, declined to give details of its current or projected userbase.