DUNE golf-club identity

Creation of identity

Task

As a part of Lotus group branding, create an identity for the first in St. Petersburg golf club.

Solution

In Russia, golf is an elite sport, and the club identity should clearly communicate to its members the feeling of being elite. It has a hexagonal base, one of the parts of Lotus logo. The key identification element is Latin letter "d" that resembles the golf stick.

Judging from the fact that the golf club is prospering, we have succeeded!