STC Rochester Spectrum Registration is Now Open

Our theme this year is “Communicating to Understanding: Core Competency, Core Value.” Our conference seeks to empower technical communication professionals and students considering a profession in technical communication to build a business case for new ideas and technology, share their knowledge, and lead change in their organization. Attendees will learn technical and soft skills that support their professional goals and add value to their roles as technical communicators.

Our employers and clients rely on us to communicate to understanding. When we do, we meet our audiences
where they are and deliver what they need when they need it. We explore new tools, strategies, and media to
conform to customer workflows. We improve product usability. We enrich users’ experiences with the information
we deliver. We strengthen our relationships.

When we communicate to understanding, we help our companies, ourselves, and each other thrive.

Benefits of Attending Spectrum 2014

You’ll have the opportunity to network, build skills, and learn about the latest trends and opportunities in the
technical communication profession. Your Spectrum registration includes:

A keynote presentation by Marcia Riefer Johnston, author of Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them).

A full day of learning and networking on Monday, April 14, with presentations, progression sessions, workshops, demos, and Lightning Talks by industry experts.

Opportunity to participate in a raffle/giveaway for several exciting prizes, including software packages from Adobe, MadCap, and TechSmith; 10 hours of training from Language Intelligence; registration to LavaCon 2014, and more.

You have the option to attend the following events for an additional fee:

A half-day Leadership Program on Sunday, April 13, which provides an afternoon focused on leadership challenges and best practices, with presentations by seasoned leaders. For more information about the Leadership Program, visit http://spectrum.stc-rochester.org/leadership-day.

A Speaker Dinner/Reception at the Radisson Rochester Airport Hotel on Sunday, April 13 to network with conference presenters, chapter leaders, and attendees.