Malabar Gold and Diamonds

Malabar Gold and Diamonds is one of the eminent jewelers in Kerala. They wanted a TVC to promote the personalized gift card feature of their online portal. Eunoians executed this concept based on ‘Freedom to Choose’ idea envisaged by the client.

Our Brief

Malabar Gold and Diamonds wanted all the inherent beauty of their Personalized Gift Cards idea to be presented in an animated TVC. This idea is highly useful for people staying at faraway places in India and abroad to send gifts to their loved ones on all the special occasions like birthdays, anniversaries, festival days etc.

The Idea

The concept was to show how the Personalized Gift Card is helpful for people to make their presence felt to their dear and near even when they are thousands of miles away. The video brings in focus a soldier who wants to make a special gift to his wife on their first wedding anniversary from 3,000 kms away. Here, Personalized Gift Card feature proves to be the exact solution for making the day special enough for the soldier and his wife.

The Outcome

After many exhilarating sessions of high-end animation we came up with an exciting TVC that conveys the underlying concept in its entirety. The video conveys the essence of the Personalized Gift Card idea in vivid detail where a melodious BGM score and associated effects act as the icing on the cake.