Small business owners are always looking to stay one step ahead, so it’s fitting that Sydney’s leading female business owners came together today to celebrate International Women’s Day (one day ahead of the main event) and learn new skills at the International Women’s Day Digital Garage, hosted by Google and Business Chicks.

More than 120 business leaders joined the workshop to learn new digital skills and find out more about how they can grow their business online.

Guests had the chance to hear from other small businesses doing great things online and the New South Wales Minister for Women, Hon Tanya Davies MP.

Minister Davies spoke about the importance of supporting women in business and beyond, and invited guests to #PressForProgress - this year’s International Women’s Day theme.

We also heard from Leona Watson, Director of Cheeky Food Events, who shared her inspiring story of founding a team-building cooking company. She spoke about how she uses digital tools to reach new customers.

“About 70 percent of my new business is generated from people calling after seeing my ads on Google Search. As a business owner, there’s nothing better than being able to track down to the dollar where your marketing budget is going and to see the results it’s returning, it enables my business to just keep growing and gives me confidence... invaluable really!”

The workshop covered practical steps business owners can take to help put their business on the map and be found online by new customers.

Businesses right across Australia can take advantage of free, in-depth trainings on the Digital Garage site, which features tips on everything from taking your first steps online to analytics and mobile advertising.

Check out the Digital Garage today and stay tuned for more International Women’s Day news this week!

Posted by Richard Flanagan, Head of Business Marketing, Google Australia and New Zealand

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