WME Signs YouTube’s Fine Bros., Kings of Viral Reaction Videos

Real-life brothers Benny and Rafi Fine run one of vidsite’s top 25 most-subscribed channels

WME has inked a deal to rep the Fine Bros., two YouTube stars best known for their unscripted “React” series showing people reacting to viral Internet videos — setting the stage for the real-life brothers, Benny and Rafi Fine, to make a potential leap to film or TV.

The duo have garnered more than 1.1 billion views to date on YouTube. Their main channel has nearly 6.5 million subscribers, putting it among the 25 most popular YouTube channels.

The Fine Bros., managed by Max Benator, have created more than 50 shows for the YouTube channel, including scripted sitcom “My Music,” other nonscripted fare and animated entertainment.