It's about 0.00000000000000002 times as much as All Spoken Words in Human History (recorded).

In other words, 696 kilobytes is 0.0000000000000000140 times the amount of All Spoken Words in Human History (recorded), and the amount of All Spoken Words in Human History (recorded) is 71,000,000,000,000,000.0000000000000000000 times that amount.

In other words, 696 kilobytes is 0.0000000000001000 times the amount of The Internet, and the amount of The Internet is 10,000,000,000,000 times that amount.

(2005 figures) (estimated)Although the Internet is continuously changing, a 2005 estimate by Google CEO Eric Schmidt was that the total amount of data on the Internet would measure about 5,000,000,000,000,000.000000000000000000 kilobytes. An estimated 1 trillion web pages are published on the Internet, excluding photos, videos, and music content.

In other words, 696 kilobytes is 0.00000000001000 times the amount of Mozy, and the amount of Mozy is 100,000,000,000 times that amount.

(2009 figures) (total file storage)Mozy, the online data backup service, stores about 50,000,000,000,000 kilobytes of data backed up its users. Founded in 2005, Mozy's customer base has grown to 1 million personal and 60,000 business subscribers in just 5 years.

It's about 0.000000000010 times as much as The Books in the Library of Congress.

In other words, 696 kilobytes is 0.00000000001000 times the amount of The Books in the Library of Congress, and the amount of The Books in the Library of Congress is 100,000,000,000 times that amount.

(2009 figures) (digitized entire collection)The total collection of books, photographs, and other media housed by the United States Library of Congress would occupy about 80,000,000,000,000 kilobytes if fully digitized. The collection contains a total of 142,544,498 items as of 2009.

It's about 0.00000000010 times as much as The Letters Delivered by the Postal Service in 2010.

In other words, 696 kilobytes is 0.0000000001000 times the amount of The Letters Delivered by the Postal Service in 2010, and the amount of The Letters Delivered by the Postal Service in 2010 is 10,000,000,000 times that amount.

(2010 figures)All letters delivered by the United States Postal Service in 2010 will equate to 5,000,000,000,000 kilobytes of data if stored digitally. In delivering the mail, the Postal Service fleet travels a total of 1.25 billion miles annually.

It's about 0.0000000002 times as much as Netflix's Watch Instantly catalog.

In other words, 696 kilobytes is 0.0000000002020 times the amount of Netflix's Watch Instantly catalog, and the amount of Netflix's Watch Instantly catalog is 4,950,000,000 times that amount.

(May, 2013 figures)The uncompressed source copies of all the movies available for instant viewing on Netflix total 3,450,000,000,000 kilobytes. According to estimates, videos streamed from Netflix account for about 29% of all Internet traffic

In other words, 696 kilobytes is 0.000000000250 times the amount of a Human Brain, and the amount of a Human Brain is 4,000,000,000 times that amount.

According to Northwestern University psychology professor Paul Reber, the capacity of the human brain is a theoretical 2,700,000,000,000 kilobytes. Each lobe of the brain consists of folded neural tissue with a total area, if unfolded, of about 0.24 sq. m.