Indians second-highest public bingers in world: Netflix

Indians are second highest public bingers in the world, almost 88 percent of them prefer public bingeing, said a Netflix new study.

The phenomenon is on the rise with 71% Indians watching more entertainment in a public place than last year. The leading nation is Mexico, where almost 89 percent people love bingeing phenomenon.

The study throwed up many interesting results. Almost 52% people are bingeing while eating out and 31% are catching up on their latest binge at work. This is not all, around 31% are doing so at work, added the study.

Last week, Netflix announced a tie-up with Shah Rukh Khan’s owned Red Chillies Entertainment to bring a multi-lingual series based on the book Bard of Blood. The company has changed its mind on first Indian original movie in Love Per Square Foot.

Interestingly, this makes Love Per Square Foot the first mainstream Indian movie to directly premiere on Netflix, and will be available globally to over 100 million members in 190 countries.

Rival Amazon Prime Video is also leaving no stoned unturned to grow its business in the India’s growing online streaming market. While there have been unconfirmed reports about Amazon having won the streaming rights for Sanjay Leela Bhansali’s upcoming film Padmavati, as per the latest development.

For the Indian market, Netflix had announced new original series – ‘Selection Day’ and ‘Again’ from India.

Among the many things in the report, almost 30% missed a mode of public transport, thanks to being busy on bingeing on their choice of entertainment. Many people, 19% to be exact, have been annoyed (because of spoilers) and embarrassed for being caught peeking into another’s screen.

Besides Netflix, Amazon, Hotstar and ALT Balaji, Viacom 18 and Zee TV have also entered digital streaming space with Voot and OZee. Netflix is also planning to raise another $1.6 billion in debt to fund new content and other strategic transactions.

About Author

Saurabh Singh is a design and graphic lead at Entrackr. Within three weeks of joining, he got motivated to write about emerging Internet economy in the country. Besides design and writing, he is keen observer of social changes triggered by digital channels. Connect with him on social media.