Super Bowl LI on Sunday night was as close to a politics-free experience as a football fan could have hoped for, with even halftime performer Lady Gaga eschewing political talk in favor of high-energy showmanship — but several big-name brands couldn’t help but include overt political messaging in their Big Game advertising.

Budweiser has chosen the charged political issue of immigration as the subject of its Super Bowl LI commercial. The 60-second spot explains the origin story of the beer company’s immigrant co-founder, Adolphus Busch.

As presumptive Republican presidential nominee Donald J. Trump has preached a message of “America first,” major American companies, that have been staples of manufacturing and economic growth, are being bought up by foreign companies, at what seems to be an exponential rate.