Email continues to be one of the most widely used marketing channels. It affordably and immediately delivers attractive, rich, targeted, and multichannel content and calls to actions. It is simultaneously dynamic, with customer able to act on it immediately, and passive, where they can set it aside to review at their own convenience. Small-midsized businesses (SMBs) have embraced email marketing. But there are new as well as ongoing issues they must address in order for them to maximize the benefits from this tool.

Email continues to be one of the most widely used marketing channels. It affordably and immediately delivers attractive, rich, targeted, and multichannel content and calls to actions. It is simultaneously dynamic, with customer able to act on it immediately, and passive, where they can set it aside to review at their own convenience. Small-midsized businesses (SMBs) have embraced email marketing. But there are new as well as ongoing issues they must address in order for them to maximize the benefits from this tool. Read Less