Why you’re missing the boat with audio and video

The *gurus* tell you to post audio and video on your sites, in your social media posts and in your emails. Heck, I've advised the same and, for good reason: When done right, it works and works VERY well!

However, posting the audio or video link isn't the end…it's only the beginning.

You want to track what's going on with those audio and video links:

If you allow downloading, how many times are they downloaded?

How many times is the streaming link played to completion?

What's the average length people are listening? 10 seconds? 2 minutes? 22 minutes?

Here's why it matters. . .

Information ("Sales") Pages

If you're using the audio/video in an information (aka "sales") page, you want to know whether your message "stays" with your ideal clients. Are they listening for the whole thing, or do they leave after a few seconds missing the best part of your message?

Coaching/Mentoring Programs

If you're using the audio/video as part of a coaching program, you want to ensure your clients are USING and digesting the information. The quickest way to lose a client is to allow them to get overwhelmed with the information you're providing.

By checking your audio and video stats, you know when to send out additional nurturing emails to help them digest and, more importantly, use the information you've provided.

After all, it's their use of the information which leads to great results and great testimonials!

Comments

to discover where to focus as you identify gaps, strengths & opportunities in your business. From marketing and operations to Extreme Client Care™ and vision, you’ll gain new insights which allow you to adapt, optimize & further monetize your business.

Search Our Site

"I've already used what I learned--used your formula today for an email to my list about an upcoming workshop. Was able to whip out the email in 20 minutes and already got two orders. Thanks so much for everything! I am overwhelmed with gratitude."Karen Grace-Martin, TheAnalysisFactor.com