Winning one Lombardi Trophy is not enough. The Seattle Seahawks want several more, and believe Pete Carroll is the man to take them back to the NFL’s promised land.

To that end, the Hawks officially rewarded Carroll with a three-year contract extension. Seattle GM John Schneider would not get into specifics about the deal, but made it clear keeping Carroll around was a priority.

In the next couple years the Seahawks will have to shell out big dollars to keep bright young stars Richard Sherman, Earl Thomas III, and Russell Wilson for the long haul. Equally important was retaining the man who motivates and energizes the entire organization.

“We’re trying to take care of our own people. Where do you start? At the top,” said Schneider during a Friday morning press conference at the team’s headquarters.

Carroll, whose original five-year contract was set to expire following the 2014 season, spoke of the unique working relationship he has built with Schneider in Seattle. “None of this would have happened without John. He said it’s a love fest, but it’s just the facts,” said Carroll. “When we came here we set a vision in place that really started with the relationship between the two of us. I felt we had an opportunity to demonstrate to professional sports how crucial this relationship is.”

The success formula is not lost on the man writing the checks.

Seahawks team President Peter McGloughlin said, “I think it says a lot about Paul Allen. He sees a good thing and wants to keep it going. He knows we have a really unique talent base with John (Schneider) and Pete (Carroll) going forward. Now’s the time to make sure we can do it for several more years, and that’s the goal.”

The 62-year-old Carroll has plenty of passion and energy to vie for another Superbowl. Convincing his young players to reach for higher heights will be the biggest challenge in the season ahead.

“The most important thing is we rediscover the work ethic every year that makes us who we are,” shared Carroll. That starts with the commitment our players have made to make this the greatest off-season of their life.”