messaging

While we won’t go into my views on the election here (see my Twitter account if you want color in that department), I will say that all marketers and solution sellers can learn one “yuge” lesson from Donald Trump: understanding your audience and talking to them in their terms will take you a long, long […]

Digital engagement is once again shifting, as we can see from the main discussions at Facebook’s F8 conference this week about the new release of Messenger and its smart chatbots, or when we look at what’s happening with popular team messaging services like Slack, which is being “overrun by friendly, wonderful bots.” While bots seem […]

I was mulling over the facebook email (or is that not email but messaging) announcement and looking at a bunch of the surrounding commentary when an idea struck me. First though, please don’t skewer me over the blog title until…

Calm Down!!!! Here’s an excerpt from Chapter 5 of Storming the Castle, in which we’re discussing what it takes to create powerful positioning and the first steps for initial market entry. As always comments are more than welcome. We’re onto…

One of my favourite app of recent times is Ben Marsh’s UKSnow, which uses people as sensors, and twitter as the collection mechanism – to track and visualise snowfall across the UK. So it was cool to come across a similar app of that tracks people’s likely voting preferences in the UK general election. Step […]

When I first tweeted that Jack Trout’s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, […]