New Balance released a series of 365 short films that engage consumers 365 days a year by asking them to think about balance. Every day starting yesterday, a new video will be released on the web at NewBalance365.com as well as via an iPhone app which brings the experience of New Balance 365 to life in the form of a daily alarm clock.

The site will be somewhere where you can purchase cutting edge design from some of the world’s most well known and regarded designers as well as from up and coming talent. The site will include a wide variety of products from poster design to lighting, t-shirts to stationery.