“Deepfakes use artificial intelligence to put someone else’s face into pretty much any 2D video. So far it’s mostly been used for making fake celebrity porn videos,” explains site founder Harriet Sugarcookie.

“Everyone’s been talking about deepfake porn since videos with the superimposed faces of Taylor Swift, Emma Watson and other A-listers started appearing on PornHub and Reddit. “Despite a number of high-profile bans, deepfake technology isn’t going anywhere, so we decided to investigate and find out what people really think of it.”

Sugarcookie has also released an accompanying infographic, which reveals how strong the demand is for celebrity sex tapes – even if the ‘celebrities’ in question are fakes.

“Half of all girls and three quarters of men want to watch deepfake porn featuring their favourite celebrities. What’s more, 32% have already seen them,” adding that fans ranked Scarlett Johansson as their Number One deepfake celebrity – and only a paltry 5% of fans believe the hardcore simulation should be illegal.

Female fans were also interested in inserting themselves into deepfake videos (34%), while only 16% of men would like to watch themselves; guys, it seems, were far more interested in using the simulated images “for pranks and making memes,” added Sugarcookie.

“And really, it’s hard to look at deepfake memes and not want to get involved… nearly 1 in 5 people want to use deepfakes so they can see themselves in a movie. We’re not sure if that shows that some people have some seriously big egos, or hints at a future, super-immersive movie viewing experience Hollywood needs to get excited about right now!”

In the short time since the site’s 2015 launch, which has an impressive 30,000 VIP members and over 300,000 monthly visitors, sugarcookie.com currently stands as the leading adult site in the United Kingdom, and the bespectacled ingénue – and former awkward ‘ugly duckling’ – from London, England has since blossomed into an independent company boss who calls the shots on the production and distribution of every aspect of her site’s personally-managed content.

MEDIA CONTACT: BSG PR / 818.340.4422 / brian@bsgpr.com / @bsgpr

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