Softbank CEO Goes to Washington, Tries New Tactics

Sprint chairman Masayoshi Son proudly tweeted his appearance on U.S. television Tuesday. “I was interviewed in the U.S.,” he tweeted, shortly after tweeting a picture of himself alongside talk-show host Charlie Rose.

And so, the excited chief executive of Japanese Internet and telecom firm SoftBank launched a push to win support for a merger between Sprint and smaller rival T-Mobile US. In appearing on the Charlie Rose show, the media-savvy Internet magnate joins a long list of influential guests from the business world, including Exxon Mobil CEO Rex Tillerson, Berkshire Hathaway CEO Warren Buffett, and Bill and Melinda Gates.

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