The film, a sequel to the 2005 film "Kya Kool Hai Hum" and which opened last Friday, has already raked in over Rs.29 crore.

"We were told that since our brand was seven years old, we'll have a Rs.10 crore opening. We had the highest opening during Ramzan. I'm totally overwhelmed," Ekta said at a press conference Wednesday.

"When I started this film, I had a profit and loss sheet. The film had cost us Rs.13 crore and we thought it will make Rs.15 crore. We said if it crosses Rs.20, we'll call it a hit and if crosses Rs.25 crore, it will be a super hit. Today on the fifth day, it has crossed Rs.29.5 crore," she said.

On the negative response from critics on the film, Ekta said it was expected.

"Critics were so vocal about how much they hated the film. We'll change next time," she said.

Apologising to people who might have felt offended by the humour in the film, Ekta said the jokes were meant to make fun of films and not people.

"I never took off on any one person. The jokes were supposed to be on movies. I want to say sorry to everyone who thinks that they have been made fun of by us," she said.

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