CLX Communications AB (publ.) (“CLX”) – a leading global CPaaS (Communication Platform as a Service) provider, has entered into a definitive agreement to acquire the personalized video and rich media messaging technology company Vehicle Agency LLC (”Vehicle”) for a cash consideration of USD 8 million on a cash and debt-free basis.

Vehicle’s dynamic video messaging platform enables enterprises to make more meaningful and personal one-to-one connections with their customers, directly on their mobile phones. From dynamic text and images to personalized videos, where all aspects of the audio and visual tracks can be tied to individual customer attributes, Vehicle delivers highly targeted communications to each unique consumer.

“We are thrilled to welcome the Vehicle team and their customers to the CLX family,” said Johan Hedberg, CEO of CLX Communications. “Dynamic personalized video is an exciting addition to our product portfolio that we intend to bring to the market, primarily through our service provider partners who typically target specific industry verticals. This innovative solution is also a stepping-stone towards an increasingly message-dominated Enterprise-to- Consumer relationship, enhanced by the future of rich media communication including RCS (Rich Communication Services) messaging.”

“I am excited to have our team join one of the global leaders in enterprise cloud communications. CLX’s vast network of partners and customers are an ideal channel for our innovative services and their people and mobile-first approach feel like home,” commented Jeff Gough, Vehicle’s co-founder and COO.

CLX is acquiring Vehicle Agency LLC for a cash consideration of USD 8 million at closing on a cash and debt-free basis with additional possible cash consideration of USD 4 million within the first year if certain EBITDA KPI’s are met. Further cash consideration can be paid out over a period of 30 months after closing if additional KPI’s are met. The EV/EBITDA multiple based on the cash consideration at closing is 8.7 x EBITDA.