Tag Archives: Coca-Cola

If you are surprised that the social web impacts food-buying behaviors, here’s a word of caution: you haven’t seen anything yet. Over the next five years consumers hope the social web will become an even more powerful tool, creating easier … Continue reading →

Given the stunningly quick growth of the social web, companies are wise to examine emerging networks and their adoption by various shopper groups. Although Facebook is overwhelmingly the most used site among shoppers on the social web, younger patrons are … Continue reading →

Considering the short history of the social web, it’s hard to remember the enormous change announced just eight years ago. That’s when Facebook stopped being available exclusively to users with a .edu e-mail address. With that obstacle removed parents and … Continue reading →

The rapid emergence of the social web has left many businesses — retailers included — unsure of how to best use these new communication resources to build sales, profits and loyalty. One key element of part 8 of Untangling the … Continue reading →

In just a decade, Facebook has gone from a college-based social web site to a near global force. Not surprisingly, Facebook plays a large role among shoppers and shopping trips. More than 90 percent of shoppers say they use Facebook … Continue reading →

Although use of social media for grocery shopping is only just beginning, we can already see the tremendous impact of a variety of platforms on consumer behavior. But only part of that influence is coming from retail or brand companies … Continue reading →

When a convenience retailer has a good handle on how to deliver the basics and is comfortable defending their turf, it is ready to attract more business. By deploying a new growth platform that reaches beyond shoppers’ grab and go … Continue reading →

“Get in the Game” — a new report from the NACS / CCRRC — showcases how convenience retailers use advice provided in the previously published Playbook for Success to defend their turf and attract new business. Based on in-depth research … Continue reading →

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling this new study of the … Continue reading →

Understanding how groups and connections form on social networking sites can be as simple as remembering the strange development of cliques and social circles in high school. People self-select into specific groupings and what they say can build or destroy … Continue reading →