Christmas Branding Tips for Your Business

Christmas (2015) is just around the corner and most brands are desperately trying to stand out from competition to make people chose their own brand during this festive season. For most brands, this is the key time of the year to enhance their connection with their consumers and hopefully get new ones in order to reap the financial rewards.

Adding Christmas Spirit to your marketing and brand strategies this season can set your brand apart from their competition. A brand that promises the consumer that dream of the “perfect Christmas” can improve how the brand is perceived.

Is your brand doing enough to engage with customers during this Christmas Season? Here are some of the top Christmas branding tips you can implement for your business.

Use Shapes that illustrates Christmas

Using Christmas shapes in your branding strategies and marketing materials is a really simple but effective way of branding. Adding “Christmas-themed” shapes to your materials will grab the attention of the public, making the brand stick in the mind and increase the chances of sales.

Some companies have successfully used this method in the past. Two examples of such companies are McDonald (i.e. using a Christmas tree of McDonalds’ fries) and Apple (i.e. using shapes made from Apple headphones). See pictures below:

Spice-Up Your Online Platforms

Spice-Up your online platforms with Christmas Spirit by making your website, online marketplace and social media platforms reflect the season. Implement decorations and adornments on your website that let your customers know that the Christmas season is here and that you can help them find those perfect gifts or services for their loved ones. Customers generally are happy to see holiday themed changes to a site, giving them a stronger connection to the website and the brand as a whole.

Create a Very Merry Christmas Offer

One of the biggest buying seasons of the year is the Christmas season. This is because many retailers earn as much as 20% of their annual revenue, so a lot of effort has to be placed into attracting buyers to choose your brand over those of your competitors.

Offers such as: “buy-one-get-one free”, “special discounts” or “holiday coupons” are among the most frequent deals used. To bring attention to the message, make sure it is placed where it will be easily visible. Also ensure you place text on a background that will not be too distracting. Apply the principle of font hierarchy and give bigger font size to more important pieces of the information, such as the discount value.

Incorporate Illustrations

Attention to detail is very important when it comes to marketing your brand and what better what to develop detail than by working illustrations into your design. Use illustrations that depicts the Christmas season in your marketing materials. Illustration definitely works well to promote a brand but only when used appropriately and relevantly.

Keep Your Customers Engaged

Creating unique hashtags on Twitter, providing Christmas tips and holiday sales links is a great way to engage your audience, while giving them the opportunity to make a purchase at the same time. Asking questions like, “Tell us your favourite Christmas memories” and “When do you put up your Christmas tree” will inspire conversation and draw people from outside of the social circle into the conversation. This technique will expose more people to your brand and social media pages. During these conversations, make sure to include the products (or services) that are mentioned that you currently offer and subtly add links and sales specials in with the conversations.

Hope you found this post useful. Which of these tips have you already implemented for your brand? Kindly share your thoughts in the comment section below.

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