Retail & Consumer Outlook : Sub-Saharan Africa

This report offers insight into the make-up of retail and consumer goods industries in sub-Saharan Africa and provide an outlook for the coming five years.

Overview

Since the turn of the century sub-Saharan Africa has undergone a number of changes that have made it a more enticing investment prospect for consumer-focused companies. In this report we focus on 10 countries – Angola, Cameroon, Ethiopia, Ghana, Ivory Coast, Kenya, Nigeria, South Africa, Tanzania and Zambia. In choosing these territories we considered a variety of factors, including size of their economies and attractiveness from a consumer perspective.