Paul Shapiro – Start Building SEO Efficiencies with Automation

About Paul Shapiro:

Paul Shapiro is the Director of Strategy & Innovation at Catalyst where he focuses on finding new and creative ways to leverage search data and insights to drive business results. Before his Strategy & Innovation role, Paul was a Catalyst Organic Search Director and led the SEO strategy for 13 Fortune 500 and Fortune 1000 brands, and has served in other agency roles.

He is a regular contributor to several industry publications such as Marketing Land and Search Engine Land and helps run the /r/BigSEO community on Reddit. As of late, Paul has focused on evangelizing technical SEO, even starting the TechSEO Boost conference, a conference dedicated solely to technical SEO. In his free time, Paul is obsessed with horror movies, collecting antiquities, and writing on his technical SEO blog.

In this Session:

Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work.

Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts.

Finally learn what an API is and how it can help you and your SEO work