In November, we were given the July 1927 issue of The
Mentor. Our American Studies professor asked us to use this magazine--or artifact, as
he likes to call it--as a starting point for a Web site. Our first idea was to focus on The
Mentor itself and how it reflected popular culture of the 1920s. We soon realized,
however, that the magazine itself was not as important as the cultural implications of its
text and images.

Representations of cowboys pervade this issue of The Mentor. But, who was the
cowboy in the 1920s? Was he really the "Rough Rider, Adventurer, Romantic Figure of
the Cattle Country," or was he merely playing dress-up?

In the 1920s, the cowboy clearly emerged as a celebrity. He could be found on-screen,
in vaudeville, on the radio, in the newspapers, in popular fiction, and in advertisements.
He was no longer confined to the West--he had been brought East. Will Rogers exemplified
the emergence of the synthetic cowboy. This Web site explores representations of the
cowboy as an entertainer--an icon of popular culture.