Leading conference for mobile technologies in the German-speaking countries

March 13-14 • Munich, Germany

If you would like to schedule a meeting with our tech experts and managers at any of these events, it's easy – just contact us!

Augmented Reality guide for business

Worldwide spending on augmented and virtual reality products is expected to double or more every year through 2021. And unlike virtual reality—which as of now mostly resides in the entertainment sphere—augmented and mixed reality have moved far beyond it, offering innovative ways of making, presenting, and selling products and services. This rapid growth presages digital transformation within a variety of business sectors, including retail, education, healthcare, manufacturing and construction works.

This is what our new post is all about – business application of augmented and mixed reality. Read on to learn all about it!

New release: mobile application that brings Augmented Reality to a mass user audience

One of our latest releases is a mobile application for iOS that makes extensive use of Augmented Reality features. It was conceived and implemented as the key part of the client's marketing campaign aiming for customer engagement and retention.

The application itself offers AR-enhanced discovery of places of interest, empowering users to create their own unique interactive experiences. You will learn more about this product from a case study that's coming soon, so make sure you stay tuned with our blog!

New release: mobile application for automotive IoT

One more fresh release is the third mobile app in the series created for a Germany-based vehicle electronics manufacturer. The app is called Active Valve Control, and it uses Bluetooth Low Energy to connect with a hardware device installed in a car. Functionally, it allows car owners to control the exhaust flaps.

A few words from...

Andrew Makarov, Head of Mobile Development

"The introduction of ARKit in June 2017 spotlighted one more tech trend – Augmented Reality. In fact, AR has been here for a while, but it was Apple that breathed a new life into it. Sometime after that, Google announced its own solution – ARCore. These frameworks took over the main bulk of calculations, shared by all AR projects, and allowed developers to focus on creating unique AR features within a short timespan. Now AR is no longer limited to expensive headsets; all that users need now is a smartphone. In other words, ARKit and ARCore made Augmented Reality accessible.

As for us, we do everything to ride the crest of innovation. After the announcement of these frameworks, we immediately mastered them and started to apply them, building products for our clients. These products debut on the market, occupying unique niches—and we are undoubtedly proud of them. That's why we'll have a lot to discuss at MobileTechCon 2018 in Munich. I look forward to seeing you there!"