Global Threads

In 2015-16, the In­dian sportswear mar­ket grew 22 per cent, out­pac­ing the seg­ment’s global in­crease of seven per cent. By 2020, it is ex­pected to grow at 12 per cent CAGR. Nearly 80 per cent of In­dia’s sportswear mar­ket is dom­i­nated by global brands. Do­mes­tic multi-brand sportswear re­tail­ers as well as emerg­ing lo­cal play­ers are col­lec­tively bat­tling for the re­main­ing 20 per cent.

Driven by the coun­try's grow­ing wealth and rapid uban­i­sa­tion, In­dian con­sumers are be­com­ing more health-con­scious. This makes the coun­try’s sportswear seg­ment in­creas­ingly at­trac­tive to both, lo­cal and in­ter­na­tional brands.

In FY 2015-16, sportswear in met­ros and Tier II and III cities grew al­most 80 per cent. The footwear cat­e­gory grew 100 per cent in met­ros and Tier II cities—there was also a strong de­mand from Tier III cities which grew over 110 per cent.