Spark launches cloud contact centre on AWS

Spark has launched a cloud contact centre service from Genesys that combines inbound and outbound calling, email, web chat, social media and fax and that enables a single view of customer interactions across all these channels.

Spark says the service, PureCloud – which runs on Amazon Web Services - comes with enterprise grade security, regular updates and real-time customer information. According to Spark, “It can be adopted with just a headset and an internet connection and, being cloud-based, enables business continuity through disruptive events such as natural disasters.”

Spark already offers PureConnect, which it describes as a step up from PureCloud and designed for mid to large sized organisations. Unlike PureCloud, PureConnect “has the ability to migrate information between cloud and on-premises systems, has greater flexibility, fewer geographical restrictions and is customisable,” Spark says.

Copyright 2018 IDG Communications. ABN 14 001 592 650. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.