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Scotland to host 2016 Ukinbound convention

Tourism trade association UKinbound has chosen the Macdonald Aviemore Resort in the Scottish Highlands to host its 2016 convention from 10-12 February.

The Ukinbound convention will take place in Aviemore, Scotland

It will be the first time in over a decade the event has taken place in Scotland and is expected to attract more than 250 members to the region.

Ukinbound is keen to strengthen relationships with Scottish members and key stakeholders and opened an office in Glasgow last year. The four-star Macdonald Aviemore Resort is one of the association’s platinum corporate partners and has recently benefited from a £5m investment including the addition of two new four-star hotels.

This year’s convention was held in Leicester with a programme of debates, plenary sessions, keynote speakers, networking opportunities including a major B2B workshop and a black-tie gala dinner at which the association’s annual Awards for Excellence were announced.

Deirdre Wells OBE, UKinbound’s chief executive officer, said: "We are delighted to announce Macdonald Aviemore Resort as the host for our annual convention next year. Macdonald Hotels and Resorts are one of our Platinum partners and have an excellent track record in outstanding customer service. We are confident that the event will be a huge success.

"So far, it has been a year of significant development for us in Scotland, as we deepen our relationship with and support for the Scottish tourism industry. Scotland has an exceptional offer for the inbound visitor and we look forward to working with the industry to grow its share of this valuable market," she added.

Jess Atkinson, Macdonald Aviemore Resort’s director of sales, commented: "We are all extremely excited to be giving the delegation of 250 guests a warm welcome, showing them some true Highland hospitality and giving these tourism ambassadors a taste of Scotland at its best. Whether it's scenery, heritage or food and drink, we believe the Scottish Highlands are the ultimate destination experience."

The bid was supported by the Scottish Government via the National Conference Bid Fund, managed by Visit Scotland.