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A wishlist is a feature in e-commerce stores that allow customers to create a list of items they wish to buy in the future. Why is a wishlist important? A wishlist is important because not only does it persuade a … Continue Reading

The user interface refers to the entire visual part of your e-commerce store. It refers to how your site is structured externally and internally. Why is it important? The user interface is an important aspect if you want to … Continue Reading

User experience refers to each second that a user spends on your website. A user experience can either be positive or negative, which why one of the most important things for an online entrepreneur is to make sure that every … Continue Reading

When a user unsubscribes in your site, it means that he is removing his email address from your email list. It means that a user no longer wishes to receive update emails from your site. What is an unsubscribe … Continue Reading

What is a unique selling proposition? It refers to a concept that tells about what makes a brand or company separate from other companies. It refers to the concept of uniqueness of a certain company. Is unique selling proposition … Continue Reading

A sitemap is a piece of the file. Every site has one. It gives search engines detailed information about a website. Are sitemaps important? Yes, it is. Sitemaps enable a website to be crawled and indexed. Without it, your site … Continue Reading

A shopping cart refers to the software that keeps tab of a customer’s purchase. When a customer browses through an online store, the products that he chooses will go to the shopping cart. When he is done choosing from … Continue Reading

Search engine optimization refers to the process of boosting a website or webpage’s visibility on the internet by way of improving a site’s non-paid search ranking, popularly known as “organic search”. Search engine optimization is done by targeting its many … Continue Reading

Search engine marketing is no different from the traditional marketing, except that it works to market a company for search engines. Its purpose is to make a company website visible to users. What is SERP? SERP stands for, search engine … Continue Reading

Revenue optimization is the process of manipulating prices, distribution channels, demand, and inventory in order to boost revenue growth. Revenue optimization involves various activities such as customer behavior prediction, demand forecasting, demand modeling, and price optimization. What are the … Continue Reading