Bruce Campbell on Ash vs Evil Dead and the Future

What lies in store for Ash Williams after season 3?

In true Evil Dead fashion, things do not stay peaceful and groovy for long when it comes to Ash Williams. With season 3 of Ash vs Evil Dead kicking off just a few days ago, Bruce Campbell recently spoke with EW and went over what's in store for the rest of the season and beyond, where the fate of the series is still very much up in the air. “He’s doing infomercials, he’s taken over his dad’s hardware store, and he’s the hero of Elk Grove,” he said. “What could go wrong? No, it’s going to go bad real quick. Ash’s world is always going to go to shit. That’s what it’s all about. If Ash isn’t eating a shit sandwich, he starves.”

The new season of Ash vs Evil Dead introduces a new character in Brandy, who is claiming to be Ash's long-lost daughter. Campbell calls this move good for the story and compares the demons and deadites to the mafia. “If they can’t get to Ash, they’re going to go for the family,” he explains. So how does Ash discover he has a daughter? He went on to talk about how this all goes down:

The woman he got pregnant tracks him down and basically punches him in the face at the grand opening of his dad’s hardware store. So we don’t take long for the wheels to come off the tracks! Arielle Carver-O’Neill is quite lovely, and she’s from Australia, I think from Melbourne, and she’s going to earn her money this season, that’s for sure. She gets more blood than I do!

On returning characters Pablo and Kelly, Campbell had a lot of insight and lore to offer up about what's going on with them:

Pablo is related to a brujo (sorcerer), so we’re going to grow a little bit more on his abilities to read ancient texts and to interpret visions. He’s going to kind of grow in his own right, and start to get brujo mystical abilities himself, so he’s going to become very handy as the season progresses. Kelly is going to develop more of her own badassery. She’s going to deal a lot with Ruby this year, played by the great Lucy Lawless. Ruby is fully evil this season, and so she had to be dealt with. We’re going to try and wrap a few stories up this season and get a little more into the Joseph Campbell mythology. Ash is not just a loser in a trailer home; his drawing is in an ancient book. Why him? Why has he been chosen?

Regarding the fate of the TV series, the leading actor explains that it's all still up in the air. "We won’t know till the middle of March." he said. "We’re in the horrible television limbo right now." It can't feel too great to not know if the show will be able to continue on, but there is at least a plan in place should Ash vs Evil Dead be cancelled and fans may be excited to hear that a movie is not off the table:

We’re going to see what the TV gods have in store for us. We’re ready either way. If they take us off the air, we can think about another movie. And if they don’t, we can just keep plugging away.

So there you have it! While we would hate to see the TV series cancelled, some part of us kind of wants to see another Evil Dead film happen either way. Either way, it's great to hear that Bruce and Sam Raimi have no plans to cut Ash's story short anytime soon. Let us know what you thought of the season premiere of Ash vs Evil Dead in the comments below.

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About the Author

Programmer by day, writer by night. Having grown up surrounded by plenty of horror movies and video games, it only made sense for Chris to combine all of these passions into one place: Dead Entertainment. Whether he's working on designs, tinkering with the platform, or just writing up the latest horror news, he's sure to be hard at work keeping the wheels turning on this website no matter what time of day it is. When not coding or gaming, you can find him donning a Cheesehead and heading to the Midwest to cheer on his favorite NFL team, the Green Bay Packers. #GoPackGo