Our Team

Joe Kelley - Executive Director and president

Joseph "Joe" Kelley purchased Dooley Management Company on August 15, 2018 and is currently the Owner/President of Horseshoe Hospitality Services. A 35-year veteran of the Public Assembly Management field, Kelley began his career as the Assistant Manager with Ogden Food Service at the Will Rogers Memorial Center (WRMC) in Fort Worth, Texas. After progressing through General Manager positions with Ogden Food Service in both Houston and El Paso, Texas he returned to WRMC at the age of 23 as the Assistant Facility Manager.

Kelley spent 13 years at the WRMC progressing through the ranks of General Manager and Assistant Director before moving to Reno, Nevada as the Executive Director of the Reno Sparks Livestock Events Center. While working in Reno for 18 years he progressed through various position spending his last 7 years as the Vice President of Facilities for the Reno Sparks Convention & Visitors Authority.

The opportunity to return to Texas presented itself in 2017 as the General manager of the Midland County Horseshoe Arena, Pavilion and Amphitheater. After a short tenure as General Manager, Kelley purchased the company from good friends and industry veterans Mike & Tammy Dooley where he is now the President/ Owner of Horseshoe Hospitality Services (HHS). HHS is a privately owned, Midland based full service manager of public assembly facilities specializing in facility management, food service, ticketing and event promotions.

Vanessa is a native Midlander and a mom to a
bright young son, Sebastian. She graduated from Sul Ross State University with
a focus of community growth. She enjoys spending time with her family and being
involved within the local society. Outside of her son and her faith, one of her
biggest passions is being an advocate for improving her home town. The past
three years at The Horseshoe have been the perfect segway for her to live that
passion out and become further involved within Midlands’ enhancements for all
locals and visitors. She is excited to provide marketing and promotions support for the
Midland County Horseshoe Hospitality Services team and looks forward to what
the future holds.

Rick Woody - Associate Director of Operations

Rick has lived in Midland for the past 17 years. He graduated from The University of Texas in San Antonio with a master’s in business administration in 2007. He has brought his wealth of knowledge to the Midland County Horseshoe operations team since 2008. He takes great pride in making sure that each event runs efficiently, and that the customer is always taken care of. He is excited for the many opportunities to come and to work with Horseshoe Hospitality Services group.