Following a major renovation, Museo Lamborghini has now been re-opened with new cars and displays. The occasion also marks the 50th anniversary of the company's first mid-engined supercar, the Miura.

The museum was first opened in 2001 and Stefano Domenicali, CEO of Automobili Lamborghini, inaugurated the newly renovated museum at the company's headquarters in Sant’Agata Bolognese near Bologna. The museum features a new visitor experience that also includes multimedia displays and activities. As mentioned above, The inauguration was held to coincide with the 50th anniversary of the Miura and also kicks off the first stage of the Miura Tour. The Miura Tour sees owners of the brand's first supercar going on a 500 kilometer journey the Italian regions of Emilia, Liguria and Tuscany.

Upon entering the museum visitors are greeted by engine sounds from an Aventador and a Huracán and go on to see the first vehicle created in Lamborghini, the 1963 350 GT. Three kinds of Miuras are also displayed inside with the first being a rolling chassis, a standard model and the lone Miura Roadster in existence. On top of that, past Lamborghini models such as the Countach, Diablo and Murcialago also make an appearance in the new museum. The museum also displays technical highlights from Lamborghini models such as the Diablo's all-wheel drive system.

Apart from production cars, the company's concepts and race cars are part of the collection. Displayed in racetrack-style garages are the Super Trofeo racing versions of the Diablo GTR, Gallardo and Huracán. The company also showcases their brief involvement with Formula One with the Lotus L102 and the factory works F1 racer from the 1990 and 1991 seasons. The racing experience also includes multimedia features to further immerse the visitors with Lamborghini's racing heritage.