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Sponsorship & Marketing

Facebook's decision to prioritise 'meaningful social interactions' over throwaway content in changes to its news feed algorithm will have significant implications for rights holders. Adam Nelson looks at how the sports ecosystem can adapt.

The formation of Harris Blitzer Sport and Entertainment last year brought the sports assets of American billionaires Joshua Harris and David Blitzer together into one holding company. Chief executive Scott O’Neil, president Hugh Weber and the Sixers’ president of business operations Chris Heck spoke to Ben Cronin about the company's aspirations the day after the NBA London game.

Zhao Jun, chief executive of CSM, wants to renegotiate her company's 8-billion- yuan deal for Chinese Super League rights after the league imposed restrictions on the transfer of foreign players. Ben Cronin spoke to the ‘8-billion-dollar sister’ at the recent Sportel media convention.

The Rio Olympics, the Paralympics and Euro 2016 were the inspiration for some of the most creative video marketing campaigns this year. SportBusiness International asked correspondents and experts from across the globe to nominate their favourites.