What Can SEO Do for My Business

Small Business Tips & Tricks

What Can SEO Do for My Business

Why is SEO important? Is SEO dead? This, one of the top SEO-related searches on Google, reveals the unfair characterisation of SEO in digital marketing. To be honest, SEO is the soul of digital marketing. Had search engine optimisation been dead, digital marketing would have been dead already. In fact, SEO has become an inevitable […]

6 Google Services To Improve Your Business

Google is one of the biggest, most successful and most universally known brands in history, which is a pretty impressive feat for a company that only rose to popularity in the last two decades. It should come as no surprise that Google is one of the most relevant brands you’ll have to understand in order […]

How to Increase Online sales – Effective Sales Strategies Techniques

Introduction In this guide, you will learn about absolutely every aspect of giving your sales a massive boost in 2017. We’re being as comprehensive as possible here, but at the same time we’re going step-by-step to make the process easy to follow. We’d like to start by posing a question… What was the last thing […]

How to Get More Positive Online Reviews

We’ve already established that online reviews are highly relevant for potential customers looking to make a decision about whether to choose your brand or one of your competitors. In fact, research has shown that online feedback from other users has three times as much impact on an individual’s choice than the brand’s own marketing efforts. […]

Dealing With Negative Online Reviews

For any business, even if you are not primarily focused on your online presence, online reviews matter. When people search for your business (or your target keywords, if you have an SEO campaign), your average Google+ rating and the number of reviews you have might show up on the first page of results. These people […]

Content Marketing: The Ultimate SEO Tool

Content marketing is a vital factor in the success of any business website. If you’re not thinking about it, the chances are you’re well behind where you could be. You might think of blogging when we mention content marketing, but it’s much more than that! Content marketing basically means communicating valuable information to your audience […]

Google’s Phantom Update Revealed

While most of the world was trying to avoid the “mobilegeddon” apocalypse, Google secretly rolled out a ‘phantom’ algorithm change that hit popular informational sites such as Hubpages, About.com, Wikihow, eHow and Answers.com. Paul Edmondson, CEO of Hubpages, released a blog post on May 11 explaining the platform’s current status. Hubpages is a collection of […]

6 Ways to Improve your Product Page for Better SEO

You’ve all heard the saying content is king, so why is it so many e-commerce sites are overlooking their product page copy and simply using the standard manufacturer’s descriptions? One of the worse things you can do on a product page is to copy and paste from the manufacturer’s website. Good, unique copy will stand […]

Google is to Give Secure Sites a Ranking Boost

Back in March 2014, Matt Cutts Head of Google’s Webspam team said he would like for HTTPS and SLL certificates to be a ranking signal. Five months later, the world’s most popular search engine Google has announced that it’s going to give secure SSL sites using HTTPS encryption higher rankings on Internet searches. Google hopes […]

Beginners Guide: What are Twitter Cards and How Will They Benefit my Business?

Twitter is one of the most effective social media tools for small businesses. With a Twitter account, you can blast out 140 characters to millions of other users around the world, it’s no wonder it’s one of the most popular tools for business marketing. However, one of the most challenging aspects of using Twitter is […]