A new take on the old Arkanoid-type game, where you must hit bricks to collect actual "breaking news". You can read the news once you collected them, and they are updated daily. Heeeey. A fun, fun way to stay informed. On my first run I got "Terrorist Attacks Increase in 2006" and "Clinton: Bush Unlikely to Pull Troops From Iraq". Wheee!! 250 points.

Talk about an awesome idea for launching the new Solo Walkie Talkie phone, courtesy of agency Rethink in Vancouver. They actually created signage featuring huge functional walkie-talkie phones which, when activated, transmitted from one bus stop to another, further away in the city. Seen in Montreal, Toronto, Calgary and Vancouver.

Here's an interesting example of how well-applied guerilla marketing works better than traditional media: a campaign for special 180-tissue packages of Kleenex. "The package seems endless". A simple and powerful idea that most certainly didn't cost the price of TV or billboard ads, for something that'll get twice the gab power. Great work by JWT Mexico (whom obviously have audacious creatives and a very understanding media buying dept.)

As I write this, I'm certain that some media investors are already contemplating the potential of branding conveyor belt media, evaluating gross GRP return, building joint ventures with supermarkets and commercial centers and charging agencies "belt space by the foot".