Professional Summary

Dr. Fullerton has taken sabbatical leaves as a visiting professor in New Zealand. His research in business and consumer ethics, sports marketing, and cross-cultural comparisons of consumer attitudes has been published in journals such as the Journal of Business Ethics, Sport Marketing Quarterly, and Psychology and Marketing. He also has served as program chair and proceedings editor for conferences held by the Academy of Business Administration since 1994, and has presented and published numerous articles at national and international conferences.

Research Interests & Projects

Dr. Fullerton's research has focused on business ethics, consumer ethics, marketing education and sports marketing. He has co-authored numerous articles with international colleagues including collaborators from New Zealand, Australia, South Africa, and Canada. His publications have received numerous awards.

Selected Publications

Bisschoff, C., Fullerton, S., & Botha, C. (2014). An Attitudinal Analysis of Different Groups of Managers towards Business Ethics in South Africa. Journal of Social Sciences, 40 (3), 385-395.

Fullerton, S. & Bruneau, C. L. (2013). The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue. Journal of Applied Marketing Theory, 4 (1), 1-15.