Tips to increase ROI of your CRM

For many companies, the Customer Relationship Management system has
become their nightmare – a little-understood, complicated system used to
improve customer experience and nothing more.

CRM (Customer Relationship Management) is one of the most popular
software solutions in companies of all industries. So when you implement
a new CRM system, you are committed to investing time, money and
personnel. But it is also important that you get a return on this
investment. Let’s be honest; you don’t want to be spending bucket loads
on a CRM software, which then won’t be utilized to the fullest and not
offer you any financial benefit.

So, if your system’s current ROI is below average. Here are a few ways which can help increase the return of your CRM:

User adoption

User adoption is a frequent challenge when it comes to CRM
deployments. Low user adoption has been noted as one of the top
contributor to the list of things, due to which CRM engagements become a
fail.

One of the best ways to achieve successful CRM user adoption is by
defining roles for each team and its members within the project. Involve
your team early, from the start till the end of the implementation
process.

Also, do not skip on the training part. Make sure that the users are
taught how to use every part of the system, that they will be required
to utilize in the CRM.

Do make sure that user adoption is encouraged at all levels of
management. From the CEO to the occasional members of a team, everyone
should know how to use the system. This further encourages other
personnel of the organization to learn the system as well.

Choose features wisely

Focus your efforts on utilizing more features that actually matter to
your business, and less on the features that you don’t need. Many CRM
systems aren’t tailored to fit your business needs. Investing in
additional features, integrations or customizations,
automating critical workflows and business processes within your system
can take it to the next level. All this will further help increase
productivity and thus an increase in your ROI.