June 2012 - Web Trends for Marketing Professionals

The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.

Transcript of "June 2012 - Web Trends for Marketing Professionals"

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Who am I?• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.• Providing SEO and social media marketing services• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and SMX• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab

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Women influence men online• Women sent fb friends a notification that they had used an app• Men 1.5 times more likely to act on the info than women• Men 49% more influential in general Follow me! @miriamschwab

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LinkedIn Targeted Status Updates rolls out to all (cont)• Why do people follow companies? – 67% to gain industry insights – 61% for company news – 49% are attracted by the peer community Follow me! @miriamschwab

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Sex offenders have to update fb status• Louisiana has enacted a new law requiring sex offenders and child predators to disclose their criminal status on their Facebook and other social networking profiles.• Sex offenders must include the crime for which they were convicted, the jurisdiction of their conviction, a description of their physical characteristics and a residential address within their profile. Follow me! @miriamschwab