Carlsbad, CA – (April 8, 2008) – With the puck ready to drop this week to start NHL postseason play, Upper Deck’s latest hockey offering – 2007-08 NHL Mini Jersey – arrives just in time for collectors to find cool mini jerseys (home, away and autographed versions) of their favorite stars. As the New York Rangers lace ‘em up to square off against the New Jersey Devils on Wednesday and the Boston Bruins renew their age-old rivalry with the Montreal Canadiens on Thursday, hockey card collectors will be checking out Upper Deck’s newly tailored NHL Mini Jersey release.

Loaded with collectible punch, the 100-card regular set is complemented by dynamic inserts including NHL Mini Replica Home Jerseys, NHL Mini Replica Away Jerseys (1:9), and NHL Mini Replica Autographed Jerseys (1:360). The always sought-after Mini Jersey rookie cards will be inserted at a rate of 1:4 packs. One of the biggest attractions to this year’s set is the fact that Upper Deck was able to feature the newly adorned jerseys that all 30 NHL teams debuted this season!

“This year’s NHL Mini Jersey release is very special because we were able to secure the new team designs and logos that each NHL club sported this season,” said Josh Zusman, Upper Deck’s Hockey brand manager. “We’re very proud of the set’s timely content and we’re convinced collectors will love finding the rare autographed mini jerseys that have packed out as well.”

The signed Mini Jerseys will include signatures from standouts like Sidney Crosby, Martin Brodeur, Alexander Ovechkin, Saku Koivu, Jarome Iginla, Vincent Lecavalier and many more!

Upper Deck’s 2007-08 NHL Mini Jersey collection carries a suggested retail price of $6.99 per pack with three cards plus one mini jersey with card backer inside each pack, with 18 packs per box. The product is on store shelves right now.

·Rookie cards will be in abundance, dropping at an average of 1:4 packs

·Continue to build your collection from last season with many new players featured in this year’s release

PRODUCT BREAKDOWN:

· Awesome Mini Jerseys (combining to deliver an avg. of one per pack!)

oNHL Mini Replica Jerseys

oNHL Mini Replica Away Jerseys – inserted 1:9

oNHL Mini Replica Autographed Jerseys – inserted 1:360

· Cool Rookie Cards

oMini Jersey Rookie Cards – inserted 1:4

· Regular Cards

o100 Regular Cards

About Upper Deck

Founded in 1988, Upper Deck is a premier global sports and entertainment-publishing company that delivers a robust portfolio of products for sports and entertainment collectors alike. For more information, visit either www.upperdeck.comor www.upperdeckstore.com.