If you are starting a website, the website maybe of small scale like a brochure website for real estate, restaurants or hotels or they maybe for some higher purpose with added functions. In the end, you will still need to have a game plan. Now, is this game plan something totally different than what you may have learned in classic business administration or marketing?

Facebook and Google are only venues and channels that pave traffic to go to your website. But they are only a fraction of what Internet marketing actually entail.

The general and basic principles of your internet business must be addressed first like any other offline business. You need to have a specific pricing plan, a niche target and daily operational agendas. Without these, it would almost be useless to start marketing in Google, Facebook and other communal websites.

If you are an entrepreneur, the safest way to get to your goals is really from your website. Outsourcing SEO and Web Design allows an online business a huge advantage to keep costs low while still having skilled workers and experts working at your goals.

The new Google is the inclination of Google to be more human oriented. Getting good ranks is a game now that`s having some rules changed.

But if you are wondering what this is all about and how it can affect you, then the answer is simple. It will not affect you as long as you have great content and you have a good network of people to share your content with.

Why would good network be important? Its basically nothing but peer acknowledgement and appreciation which is very human and social in nature. Would Einstein have been Einstein had he not been introduced socially into various science institutions and programs. How deep would his popularity be today had he not been visible worldwide. Simply put, he had great ideas and he had a vast people listening to him. Not everyone would agree with him, but they still respected him.

This is an easy way for me to explain why Google admits this relationship ought to be brought online with more significance.