Altman said he was wearing a typical outfit: jeans, a cashmere hoodie and "pretty cool" blue trainers.

"I totally respect their ability to have a dress code," he told CNNMoney via text message, noting that it was nice to not get any type of special treatment. "We walked across the street to a coffee place. All good. Though I will say, my shoes were cooler than anyone else's there."

Altman tweeted about the incident, jokingly calling it a low point of his London trip.

The Ritz-Carlton took to Twitter to respond to Altman, asking him to email them to discuss it further.

@RitzCarlton that's very nice of you but I'm not upset. the gentleman was super polite about it.

He made light of it on Thursday, adding that while the incident was funny, the topic is unimportant. What actually annoyed him on his trip? "The cookie warnings on all the websites [in Europe]."

He said that the younger set tends to be more into street shoes than dress shoes, one reason that Y Combinator has backed startups like Flip, a platform for buying and selling sneakers, and Restocks, which notifies you about inventory updates on your favorite fashion brands.