Improve your sitting posture and relieve back stress with BackJoy, now available in the Philippines

In essence, the BackJoy sitting product is a medical device that aims to change the way people sit by shifting the user’s center of gravity to the front of the body, which removes harmful pressure from the spine and back area and improves posture. In truth, many people spend most of their days sitting down and tend to develop improper posture, thus causing back problems. The device can be used virtually anywhere you sit, such as at work or in the car, and although at first glance it might seem like one of those gimmicks often seen on home shopping networks, it’s actually been endorsed by multiple members of the medical community—including neurologists, nurses, and chiropractic physicians.

BackJoy has been brought to the Philippines by Ryan Koh, the same person who brought the Crocs brand into the country. In fact, the top layer of the BackJoy sitting device is made from the same material that Crocs shoes are made from. The event to officially launch the product was held just today and involved a very informative talk on the product’s benefits by the highly accomplished Dr. Barry Kluner, a licenced Chiropractor from Canada who specializes in postural and spinal distortion among others. The BackJoy sitting device is the world’s first and only “orthotic” tool for your back, and it works by “floating” the user’s pelvis over both hard and soft sitting surfaces, acting as a natural shock absorber, shifting the pelvis into the neutral position and thus adjusting the spine into the proper “S” shape. This leads to good posture, better blood circulation, and less back pressure. Attendees of the event were given a chance to try it out and see the difference for themselves.

BackJoy is a company that aims to change the way the world sits, stands, and sleeps, and they’re currently developing products to aid in each of those areas. You can check out BackJoy at select branches of the The Travel Club (Trinoma, Shangri-La Mall, Rockwell, Newport Mall, and Alabang), and ROX (Bonifacio High Street, Marquee Mall, and Cebu). You can also visit www.backjoy.com for more information. The Backjoy Posture+ version of the sitting device sells for Php 2,990.

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WHAT’S INSIDE

There’s barely two months left to get your holiday gifts in order. With the rush of the season—including deadline buzzer beaters for company shutdowns, more vehicle standstills, greater mall foot traffic, and fleeting daylight—it can be daunting to decide what to give you and yours. Don’t worry. As always, we’ve got your back with our November Holiday Wishlist issue.

We’ve got the scene’s latest toys in our Parade and Wishlist section, all sure to put a smile on the faces of techies and non-techies alike. If you’re looking for something that’s been under the microscope, hop on over to the GadgetsLab and see whether we’d recommend the the Intel Core i5-6600, Adata Premier SP550, HP DeskJet Ink Advantage 3776, Lenovo Yoga Book, Philips 246E7, and LG V20 as sock stuffers. If you’re feeling a bit more generous with your gifts, we also reviewed the Honda City 1.5 E CVT Limited Edition and 2015 Yamaha Bolt in our Mobility pages.

But maybe you don’t want to give physical things. Maybe you believe in experiences. Then check out our coverage of Lyon, France; the Azar video chat app; Deus Ex: Mankind Divided; Gears of War 4; The Ransom Collective musicians; and the Sandaya Yakiniku and Guevarra’s restaurants; just to name a few.

And to help sizzle the cold year end breeze, we’ve got the comeback king, Motorola, in our pages, accompanied by the dynamic duo of James Reid and Nadine Lustre. With all the above and more, this is definitely the season to be jolly.

Grab your copy of Gadgets Magazine’s November 2016 Holiday Wishlist issue at your favorite bookstores and newsstands, as well as digitally, via Buqo and Magzter!