The year will
definitely end with a dhoom for Yash Raj Films as its latest offering Dhoom 3
broke the record for the highest opening day collections (domestic). Raking in
a total of Rs 36.22 crore, the Aamir Khan starrer has surpassed Shah Rukh
Khan's Eid blockbuster Chennai Express which collected Rs 33.12 on its opening
day.

According to details provided by YRF, the Hindi version of the movie collected
Rs 33.42 crore while the dubbed versions (in Tamil and Telegu) collected
another Rs 2.8 crore. The film was released in a total of 4600 screens with
dubbed versions in Tamil and Telegu in 150 and 450 screens respectively.
“Dhoom 3 (Hindi) set opening day records in some circuits while in others
it was below either Chennai Express or Ek That Tiger. It has to be noted these
films released on Eid and Independence Day respectively while Dhoom 3 released
on a non-hiloliday day. The film smashed the non holiday opening record by a
huge margin more than 50% for original langue if we compare apples to apples
just for Hindi version. Earlier highest non holiday biggest day 1 grosser was #
YJHD 19.50 cr.”

Made at a budget of Rs 150-200 crore, the film's satellite rights have been
sold for a whopping Rs 65 crore. According to sources in the know, the rights
have been bought by Multi Screen Media (the company that runs Sony
Entertainment Television and SET Max). The channel network and the production
house have enjoyed a relationship in this regards for quiet some time and most
of the YRF movies are with MSM.

Apart from the hefty satellite rights fee, the production house has raked in an
estimated Rs 20 crore in brand associations and merchandising deals and Rs 9 to
10 crore from music royalty earned through digital sales, television and radio
airings since the music rights are held by YRF music. This amounts to revenue
of Rs 89 to 90 crore before the release of the film, which means almost 90% of
the cost had been recovered. Adding approximately Rs 50 crore as the producers
share over the weekend, the movie would have earned YRF a profit of
approximately Rs 40 crore by Monday.

The current record holder is Disney UTV and Red Chilies Entertainment's Chennai
Express which raked in Rs 94 crore (excluding the Thursday paid preview).

As Dhoom 3 is all set to create history much like his earlier films -
Ghajani (December 24, 2008) which garnered 114 cr(India only) followed by that 3 Idiots (December 23, 2010)
which went on to become the first film to cross 202 cr(India only).” Dhoom
3 has potential to cross 250 cr (India only) looking at the opening it has received.

COLLECTION DETAILS

Box Office Day 1 : 36.22 crores (India)

Satellite Rights : 65 crores (Sony Entertainment)

Brand Associations &

Merchandising : 20 crores

Music & Digital Sales : 10 crores

Total : 131.22 crores*

*Declaimer : The exact figure may varies. Future Creater Media doesn't have any further responsibilities regarding the issues related to this news. The source is from some researches made by our team and some trade analysts