ANA Onsite Insights

Video interviews

Have you ever wondered what CMO's and brand
managers are thinking about in regards to current marketing trends? Do you want
to see how marketing organizations, both large and small, are dealing with these
issues?

The ANA Onsite Insights give you access to
marketing leaders—answering the questions that you want to hear! Watch
ANA's Senior Director of Marketing and Creative Director, Barry Garbarino, as he
sits down with today's marketing leaders and frankly (and directly) talk about
burning issues that are affecting the industry.

These engaging and insightful interviews are
filmed at ANA's national and regional conferences and cover Multicultural
& Diversity marketing, the Creative Marketing Process, Branding, and Research
(to name just a few.)

If you have a specific question that you would
like to have asked on a certain subject or would like to volunteer to be
interviewed while attending one of our conferences, please email Barry
Garbarino directly at bgarbarino@ana.net.

Andy Wiedlin, Chief Revenue Officer, BuzzFeed discusses how the company encourages brands not to run banners on their website but to create content that people can find, share, and like with their friends, which is a great opportunity for brands to create and generate true word-of-mouth marketing.

Larry Light, chief brands officer at InterContinental Hotels Group discusses brand leadership marketing, where leaders influence, inspire, and educate every function of the company with the objective of building brand preference.

2013 ANA Media Leadership Conference: Gerhard Louw, senior manager of international media management at Deutsche Telekom, speaks with Ken Beaulieu, senior director of marketing and communications at the ANA, about why innovation through collaboration is one of the keys to media success.

In the video below, Ron Potesky, senior vice president and general manager
at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.

Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, explains why more work is needed to better connect with the African American LGBT demographic, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, discusses social media's impact on marketing to the African American consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and your fanbase.

Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and Nestlés social media engagement and feedback.

Ellen Stone, Editorial Director of Ladies' Home Journal and SVP at Meredith Corporation, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to combine traditional media and the social media realm.

Ellen Stone, Senior Vice President, Marketing at Bravo, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how important it is to be completely authentic using social media.

Ellen Stone, of The Real Housewives of Orange County, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to use social media to connect with fans, and using them for focus groups.

Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and interacting with consumers and fans.

Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about product engagement & Nestlé's social media.

Ask The Expert

“There is a tremendous value in being part of the ANA’s strong network of brands… The Ask the Expert service validated the research that my team had already done [and] saved us time.”
Michael Harvin, Senior Manager, Global Agency Relations at American Express