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The social-networking giant announced the acquisition, which will give Twitter the ability to better understand how users mix social media and TV. Read this article by Daniel Terdiman on CNET News.

Justin Ishley‘s insight:

Today Twitter confirms that it has bought Bluefin Labs which has specialization in social TV analytics. Now Twitter will get the ability to analyse its users behaviour how they mix social media and TV.

“We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.” according to Twitter