From the package: “The bag you hold in your hands takes you to Memphis, Tennessee, the home of the blues and the birthplace of rock 'n' roll. From small clubs on Beale Street to big-time recording studios, music is a way of life in Memphis. The smokey blues that's played all across Memphis is the inspiration for our smokey Memphis Barbecue flavored potato chips. The flavor is the perfect blend of spicy and sweet  a uniquely smokey-tasting barbecue like only Memphis can make!”