The Brand New Awards is a judged competition organized by UnderConsideration, celebrating the best identity work produced around the world during 2011. The BNAs reward the most successful collaborations between a client and their designer, design firm, brand consultancy, or internal creative team. A panel of five judges convened in Austin, TX on March 23, 2012 to collectively select the winning entries to be included in this website and a printed book, published and distributed by UnderConsideration.