kid rock is living in 3017 using gifs with arcade fire and kino to dump diapers: your daily distraction...you're welcome

Twitter user TunaCatsup poked a sleeping dragon when he suggested that Sheryl Crow would roll in her grave in reaction to Kid Rock’s Senate bid. Eliciting a response from the classic country-pop star, the tweet has felt the full wrath of early 2000s country-pop fans. See it for yourself on Twitter.

Maybe the reaction wasn't as funny as the fact that Kid Rock is running for Senate

Ads To Take Over Giphy.com

Popular Gif app, Giphy.com has been rolling out sponsored Gifs through the Giphy Studio for over a year, with such partners as Unbreakable Kimmy Schmidt and Absolut Vodka. They have announced that these Gifs will be showing up as sponsored results in the app and website, but with no details yet about how they would integrate into its other platforms. The Verge.

Following up on an absurd stream of ‘fake news’ promotion for their 5th studio album, Arcade Fire has released a fidget spinner USB key. Perhaps the most 2017 marketing campaign ever, has fans in a spiral trying to scoop up these $109 Everything Now collectibles. Twitter.

Honestly this is the most 2017 thing to happen in 2017 yet

Jewelry That Practically Wears You

The tech wizards at MIT & Stanford have introduced kinetic jewelry called Kino. Moving over your clothes using magnets, the shaped metallic pieces are shown as a sort of ‘living’ ornament, though the technology has not been made widely available for purchase. The Verge.

We're just waiting for a shoe phone à la Get Smart next in wearable tech

Diapers Not Selling Digitally

P&G has cut ‘largely ineffective’ digital ads from their marketing lineup, totaling to about $100 million in spending. Fundamentally, Procter & Gamble brands like Bounty, Crest, Tide and Pampers are so ubiquitous that there’s no way they could have registered any 'brand lift’ from digital. The brands were established before digital, and unfortunately, by pulling out of digital advertising will continue to compete with brands who have learned to engage consumers more effectively online. Wall Street Journal.