The Cherokee is a replacement for the Liberty, and a majority of Liberty buyers were women. The new Cherokee is clearly aimed at women, and it will be successful. It is not being marketed to most of the guys hanging out in the WK2 forum.

I showed it to my gf, and she agreed, it's hideous. My friends' wives all agreed, it's hideous.

People can talk about designed for women and open mindedness all they want, this is just a poor design that should not have made it this far. Whoever is the manager for that product needs to pull the plug, and fix the front end, even if it delays it coming to market. They've already made fools of themselves with these pictures coming out, it's time to do damage control and fix the mistake.