'Sex Factor' show will see contestants compete to win porn contract

'The Sex Factor' reality TV show aims to find budding porn-stars.

A new reality TV show is being devised to give participants the chance of winning a porn contract, under the guidance of their famous mentors.

Kieran Lee, dubbed the Simon Cowell of the sex industry, has launched a show which searches to find the next big thing - in porn, according to The Mirror Newspaper.

The 32-year-old British porn star from Derby, has starred in more than 1,000 X-rated films in Los Angeles, California and US and even had his penis insured in 2012 for $1 million (£645,000) with Lloyd's of London.

Mr Lee said: "I joined The Sex Factor because I wanted to give something back to the industry and find the next star."

'The Sex Factor' show will see eight men and eight women - all 'porn virgins' - battle it out to become the best performer and win $1m (£690,000) and a three-year porn contract.

Joining Mr. Lee on the judging panel is porn stars Asa Akira, Remy LaCroix, Tori Black and Lexi Belle. They will mentor, guide and advise their contestants in teams - even when contestants are in the middle of a sex session - and compete against each other to see their groups win.

'The Sex Factor' was created by Silicon Valley software developer Buddy Ruben, who sold his production company to website xHamster to launch the show.