DAY 63. Gabriel Rossi

Strategist, Commentator and Professor.

__________________

English:

Gabriel Rossi is a lecturer in marketing, a strategist specialized in building and managing brands and reputation, and the founding director of Gabriel Rossi Consulting, with stints in institutions like Syracuse/Aberje, Madia Marketing School, University of London and Bell School. He’s a specialist invited to teach in the extension course of the Foundation School of Sociology and Politics (FESP) and in the post-graduation program in Marketing at USP. Seen as a market reference, Gabriel is currently the most requested professional in the country by the mainstream media to talk about marketing. He writes and is extensively quoted, being a columnist for important portals as the Observador Político (Political Observer), has published several articles and studies in famous Brazilian newspapers as Estadão, o Globo, Brasil Econômico, Correio Braziliense, JT, UOL, HSM and collaborates with media outlets like Bandnews TV, Folha de São Paulo, Nova Magazine, Veja Magazine, Portal G1, among countless others. Rossi and his team work both in politics and in business areas. They work with international companies such as Petrobras, The Marketing Store and Tetra Pak, as well as candidates for the Federal Senate. Rossi participated in important historical moments, being a special commentator of Estadão TV in the first and second rounds of elections in 2010 and the official commentator during the tenure of President Dilma Rousseff for the Eldorado Radio

__________________

What is your impression about a brand called Brazil?

Unlike the 80s, when the country was experiencing high rates of inflation, underdevelopment and leaving the “leaden years” of dictatorship, today Brazil is experiencing a phase of positive image transformation both internally and externally.

This political and economic metamorphosis makes Brazil, currently, to have strong concepts: diversity (Brazilian society is cosmopolitan and marked by different ideologies and cultures); sensuality and sexuality; joy. It is also a brand that prints colors and movements.

It is still important to remember that Brazil is exactly in the time of its demographic bonus. Its population is mostly adult and productive. A special moment, a desire of all nations. One more chance will be lost if there is no consciousness that the present requires measures to prepare itself for a different future and even better.

According to the OCDE (Organization for Economic Cooperation and Development), the fertility rate of the Brazilian woman today is 1.8 child, on average, a low rate, very close to the rich countries (1.7 child per woman). This is good, and is part of the so-called demographic bonus. If the country takes advantage of that, this demographic bonus will allow the per capita income of Brazil to increase 2.5% per year between 2010 and 2050, according to projections from experts. By mid-century, there will be the aging problem of most of the population, but until then the quality of life tends to improve and its productive capacity tends to increase, since the country solves the delay in areas like education. It is no longer possible to think of education as it was thought until 1990. It is essential that the Brazilian population has, along with a better quality in education, a complete digital inclusion. If we take this chance, the “brand Brazil” will also symbolize development and quality of life. Hopefully.