Nelly's 'Hot in Herre' playing on radio station since Friday

San Francisco radio station Latino Mix FM 105.7 has been doing its best to torture Bay Area listeners, playing Nelly's "Hot in Herre" since 3 p.m. Friday.

And it took some of us all these years to finally forget it. Thanks for that.

According to the New York Daily News, the stunt has its own Twitter hashtag, #Nelly1057.

Twitter user Jeb Lund posted on Sunday that "24 hours ago I could only remember the chorus of this, now I could spit out every lyric while doing a crossword and not miss a thing."

Someone needs to call that guy and ambulance -- stat.

Another, Commish O'hangin,' wrote "'good gracious asses bodacious' is one of the most meaningful lines in music."

Call it a wild hunch, but I have a feeling that isn't his real name.

The Daily News reported It led there was wide speculation that disgruntled DJ had quit or a broadcast had been hijacked. The truth, in this case, is not stranger than fiction. Rolling Stone reported the crime was committed to advertise the relaunch of a radio station. Latino Mix FM 105.7 is being rebranded as Hot 105.7.

Mission accomplished.

The Daily News said the move is called "stunting" and has been used by others, including a Toronto station that courageously played Rick Astley's "Never Gonna Give You Up" for a full week.