Location based gaming – is this the next game changer?

Location based games, such as Geocaching, are gaining worldwide popularity.

Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world.

Geocaching is an app which uses a phones GPS to direct players to the specific co-ordinates of a hidden geocache (a container filled with a logbook and items to trade). There are over 2.5 million active geocaches worldwide and 6 million people loving every find.

How could this work in marketing?

Location based games could open up a whole new way of engaging with consumers. Creating your own branded location based game could help to draw consumers into your stores.

For example, a coffee shop chain could create a location based game in which users find virtual rewards in store to redeem for a free coffee. The users could compete on a live leaderboard for titles such as most coffee shops visited, most distance covered, and even most coffees drunk.

Providing potential customers with an entertaining, engaging, and memorable platform like a location based game, will embed your brand into their consideration set for life.