The "Oh, $&*!" moment

By far the most cringeworthy moment at CES came toward the end of Sony's press event, during which the company unveiled its impressive new 4K OLED TVs.

Sony reps rolled out their crown jewel, the 56-inch model, onto the stage. Sony CEO Kazuo Hirai began talking up the TV, which features what he called the largest OLED screen available. (OLED TVs have no backlight. Their colors pop more vividly, and they're among the industry's thinnest and most energy-efficient televisions.)