From Jackel & Hyde Shoes to Dual Personality Lookbooks

These split personality innovations display a common theme of duality. While things may seem one way, often there is another side to the story hidden beneath.

From funky split personality shoes to frightening dual persona lookbooks, that the concept of having multiple personalities in interesting from a design, marketing and technological perspective.

Implications - Every individual has multiple sides to their personality, and now art, design, marketing and culture is reflecting the complex, multidimensional sides of humanity. Campaigns and designs alike are appealing to consumers who consider themselves as good, but also recognize their naughty side. Brands are keeping their squeaky-clean image while subtly alluding to alternate hedonistic and animalistic characteristics.