AARRR said Captain Jack Sparrow. AARRR said Dave McClure in the best 5 minute presentation on startup metrics you will ever find!

AARRR said Captain Jack Sparrow. AARRR said Dave McClure in the best 5 minute presentation on startup metrics you will ever find! Startups need to focus on real numbers and Dave's concept based on 5 types of measurements of user behaviour is the right way to boost your internet marketing & product management efforts. Learn how can you collect data and iterate quickly with the use of Acquisition, Activation, Retention, Referral & Revenue (yep, AARRR!).