Having grown up in nearby Greenville, S.C., Casey Ashley was the heavy favorite to win the 2015 Bassmaster Classic on Lake Hartwell. But leading into Friday’s launch, the 31-year-old musician and professional bass fisherman didn’t let the hype go to his head. If anything, the added pressure of fishing his …

Basstrix keeps their lure-making process a closely-guarded secret, but it’s clear to anyone who handles their baits that each one is hand-poured. Impossibly soft to the touch, Basstrix swimbaits are hands-down some of the best textured soft plastics on the market. And while they aren’t always the lowest priced, a …

No tackle box worth its salt lacks a craw bait. Soft plastic craws are perhaps the most versatile of the creature baits, and just about every bait manufacturer has at least one craw in its line-up. Strike King is no exception, featuring four different craw baits in its Rage Tail …

Bandit typically puts a lot of thought into their color selection, and the Ledge 250 Series is no exception. If you need help choosing a crankbait color, check out the video below. Bassmaster Elite Series pro Greg Vinson explains the rationale behind the different Bandit 250 color patterns, ranging from …

Finding the perfect jerkbait for cold water can be a daunting task. The market is flooded with various offerings, ranging in price from $6 to $36 apiece (we’re looking at you, Megabass). Between floating, sinking, and suspending models, rattle or no rattle, and transparent, semi-transparent, or opaque finishes — the …

There’s only so much I can say about winter fishing before I start sounding like a broken record. I get it, it’s cold. You’d rather be hunting. The fish aren’t biting. So what’s the point? The point is, winter bass fishing is not for the faint of heart. But there …

We’ve all heard people say “nothing’s biting” lately. Perhaps we’ve even put up our own rods and reels for the winter. With plunging temperatures, chilling winds, and dropping fish metabolisms, who could blame us? But for the diehard angler, freezing conditions are no reason to stay home. But a clear …