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NOW PLAYING: Sigrid

THURSDAY, OCTOBER 25, 2018 |

Posted by: Nell Snow

Sigrid sort of hides in plain sight. She wears clothes that, while any girl would love to own them, wouldn't necessarily end up in a paparazzi shot of Rhianna. She leaves her hair down or pulls it up into a simple ponytail, and she's always fresh faced, with hardly a lick of makeup to obscure her natural beauty. It's the kind of ensemble that screams "I'm a normal girl, just your average girl next door." But that couldn't be further from the truth.

And that's something that you learn pretty quickly when she opens her mouth.

Her voice is powerful, unique, and pitch perfect. It's the kind of voice that transcends time or generations. The kind of voice that makes it immediately obvious why Elton John called her in her living room. Or why BBC named her the sound of 2018. Or why her sound has traveled from her home in Norway to festivals and homes across the world.

And, importantly, it's the kind of voice that's equally at home layered over big, pop production or a single piano. Which is maybe why she felt comfortable performing her new single "Sucker Punch" for the first time ever at her acoustic session with us. In fact, all the stripped down songs that she performed, which also included her hits "Raw" and "Strangers," sounded incredibly natural. And yet they retained the bubbliness and fun that makes her music so infectious.

I'd say that it's a fine line to walk, but Sigrid isn't trying to walk a line. She's just being herself. And her genuineness, openness, and charisma are something you've just gotta see.