If digital marketing and brand reassurance is the ultimate aim for assuring web presence and doing online business then the website plays a vital role in the whole process. It is a well-defined fact now that user-friendly web design is the master key to pulling traffic in a website. But how to make a user-friendly website! We had an analysis here.

Make the website easy to navigate

Unless a website is easy to navigate, it is difficult for website traffic to find actually what they want. Once the visitors find the navigation complicated, there is high chance that they will leave their navigation and may switch to other sites.
Therefore easy navigation is one of the prime qualities of a website that make the site absolutely according to perspective audience.

Super readability is a vital point

Readability is another prime factor that decides the scale of user-friendliness of a website. When a user/visitor can access information from a website with no effort or little effort, it becomes trendy and customer-centric website.

Three points can make a website user-friendly: These three are color, font, and formatting. These three points of website designing decide or create impact for traffic about its quality.

Loading time

Loading time one of the main factors that make a website user-friendly. Faster the website gets loaded, there is high chance that visitors will stay here. It has been surveyed globally that if visitors find that a website slow loading (more than one min) despite its quality info and user-friendly products, visitors switch off to another similar site. Also, it has been noted that most popular and these websites take in an average 7.25 seconds time to get loaded and it has been considered as a standard responsiveness.

Mobile friendliness

It is now an open fact that consumers doing online shopping mostly do their shopping from mobile. That is why they need mobile responsiveness as a part of their online shopping experience. Unless a website is completely responsive on mobile and other devices, it is real cannot be super responsive. If a website is non-responsive on mobile, it will no longer stay in the web world.

These are 4 main points that make it in accordance with an audience. While making a website, an expert web developer takes care of these four points that results in building a user-friendly website for delightful user experience and business success.

People build businesses to earn revenues. Modern technology has provided the Internet to be useful to many people. It is why most businesses of today have invaded the Internet to offer consumers their products and services and how they can benefit from it. This is practically the reason why many websites offer different products to online users.

There are millions of online shops offering similar products like you do. As a business owner, you need to stand out in search engines. Your site must not only be appealing and user-friendly; it has to be in the topmost pages of search engines. This is when you need a professional web designer to do a great job for you. Web developers can create your website, and they have to be really good ones. Your website must be catchy to draw users’ attention.

Competent programmers include web designers and web graphic designers. These are people responsible for creating your HTML codes. They can offer templates or more customized web designs, and the prices vary depending on their services. When you have your website done with templates, this is cheaper. But if you prefer something unique and different in design, opt for customized ones.

You also need content writers for your website. These people provide relevant information as shown on your site. The information has to be informative and accurate so there is something new to read about your products. The writers will promote your site and improve your online credibility especially when you have to prove the quality of the products you offer.

Before you choose to hire the right people, do a little research on how your website should appear online. You must have a specific niche market and the best products and services to offer to consumers. Look and compare what you have in mind against your competitors’ websites. It may give you a hint on how to improve your web design. Once you finalize your idea, provide this concept to your web design team.

Choosing your team is easier to do these days. You must realize there are many companies offering web design services especially online. You will just have to request for price quotes so you know how much they cost. You can also review their profile and samples of works done to see if they are the right people. Seek recommendations from friends about possible web designers. In this way, you are familiar with the people you work with and you can trust they do the best job for you.

Ensure your team meets web design requirements and deadlines. This will have you pay for a high quality service worth your money. Many of them offer technical assistance even after the project is done. Some may offer web hosting and search engine optimization. These are important so your web design stands out in search engines. It ranks well so it is easy to find your online site. Remember, if the project is done very well; there is a great chance to generate revenues.

For beginning web designers, this is a common question. Many still think of search engine optimization (SEO) and web design as two exclusive issues. They don’t see them as two separate jobs, rather than one being a part of the other. The reality is, every web designer needs to know at least the very basics of SEO before they design a website today.

What is SEO?

SEO is the art of communicating with the search engines. Websites that want real people to actually find their website and visit need to work with the search engines, since those engines are used by millions of people every single day to find websites of value. If the top search engines like Google and Yahoo do not see value in a website, then it is doomed. No exaggeration.

So, you need to communicate with the search engines if you want your website to do well. How do you do that? You do it through SEO strategies like picking the right keywords and having them woven into your website and designing every element of the site to say something about your content.

You can’t just pick up the phone and tell Google all about your great new website. The website has to do the talking on its own behalf. That’s why SEO is so crucial today.

What Does SEO Have to Do with Web Design?

SEO has a lot to do with web design because some of the most important elements of speaking to the search engines involve basic design elements. For instance, did you know that you need your primary keyword in the URL of your site? You do! This means some SEO needs to take place before you even have the web designer register your domain name.

SEO starts before the design process in most cases, and there’s a reason for that!

A designer needs to know a lot more than how you want your website to look. They need a good idea of what this site needs to do in a functional capacity. They need to know what keywords you are trying to rank highly on with the search engines. They can then use the right words for your URL and in other elements of the design.

Finding a Web Designer Who Knows SEO

Basic web design doesn’t incorporate a ton of SEO, but you can find web design services that are also pros on SEO. This is the best type of service to use because they can be hired to design the site with SEO in mind. This sets your site up for success with the search engines right from its birth.

You may pay more for these services, especially if you are hiring them for extensive optimization involving your content as well as elements of design. It is well worth it in the end!

At the very least, learn about SEO and do some keyword research before you even hand your website project off to the designer. Make sure you know what your primary keywords are going to be and then make sure your chosen URL name reflects at least one major keyword for your site.

Of course, that URL name should have something of interest in there for the humans as well, since they are the ones choosing to click or not from the search results pages.