Peter Wong, Head of Academy of A Cut Above Academy, commented: “While male pattern baldness is an accepted part of life for most men, the equivalent issue for women is still brushed under the carpet. Thinning hair shouldn’t be taken lightly - it can seriously affect women’s self-confidence and social life, creating unnecessary anxiety for those affected.”

Photo Credit : Reader's Digest

Menopausal hair loss, also known as androgenic alopecia, is caused by the drastic decrease of ‘hair friendly’ estrogens in the hair roots. These hormones help to protect the hair roots against testosterones, which are the main culprits for hair loss. With the onset of menopause, mostly when women hit the age 40 and above, the estrogen decreases, causing a hormonal imbalance where testosterones take over the place of estrogens in the hair roots, causing hair to fall out

prematurely.

In years of research and development German cosmeceutical company Dr. Wolff has effectively harnessed the stimulating compounds found in caffeine and put into a carrier base for shampoo. This allows the caffeine to be transported to the hair roots to help reduce hair loss. Dr. Ruban Nathan, Dermatologist for Hair Restoration, Director of Dr Ruban’s Skin & Hair Clinic stated, “Amongst all the available shampoo claims, the only credible claim with scientific backing is that the Caffeine-based shampoos have some benefit in pattern hair loss.”

A recent trial with female magazine readers in UK proved the efficacy of the products. A panel of 284 women aged between 40-64 tested Plantur 39 for 3 months and used the caffeine shampoo every time they washed their hair.After the three month trial 87% of women said the condition of their hair had improved after using Plantur 39. More than half (57%) noticed a reduction in hair loss and/or hair thinning since using Plantur 39 and 70% recognised less hair loss in the shower and hairbrush.

The Plantur 39 Phyto-Caffeine Hair Care Series

Plantur 39 Phyto-Caffeine products contain an active phyto-caffeine complex which prevent the hair roots from premature exhaustion due to menopause. With special galenic formulation, the caffeine complex as an active ingredient is able to travel all the way to the hair shaft to activate the hair roots and prevent further hair loss. Plantur 39 improves the resilience of the scalp and hair, promotes regeneration and protects the hair roots from the negative effects of testosterone. To supply the hair with sufficient energy, use one caffeine-containing product every day and leave the shampoo on the scalp for 2 minutes before rinsing out.