Do you think like an entrepreneur? The answer may surprise you

Think about it… the decision to start a family, to buy a home, to spend a year travelling the world, these decisions are huge. Life-changing, even. And they’re risky, because they come with no guarantee of success.

Commercial success and decision making

The same is true in business. Breakthrough success only comes, after you’ve made breakthrough decisions. And breakthrough decisions are big. Big enough to break through the challenges that are holding your business back.

Every big business decision will always carry an equally big risk. That’s because it’s the size of the risk that determines the size of the decision. This explains why making small decisions is so easy. They carry little or no risk, so they feel safe.

In speaking with business owners, I find that ongoing business problems can always be traced back to a big decision, which is being avoided.

It looks something like this.

They know there’s a persistent or recurring problem in their business.

They also know something needs to be done about it.

The decision to do what’s required (usually to make an investment or make a significant change) feels too risky.