All posts in Graphic Design Strategy

We know that info graphics were popular in 2012 and I don’t think they are going away any time soon because storytelling using images [Infographic] highlights the power of adding an image. I think this is a good thing and not because I am a designer and branding specialist but because people learn in different ways. I am a visual learner too. Beyond the learning aspect of supporting your facts and opinions with images, illustrations and graphics to make them memorable is the trust factor in business. Read more…

A Guide to Acceptance When You Create A Company Logo

I believe designing a logo is a strategic process, it is full of thought, research, team work, feedback and strategy. It truly dives deeper than the physical creation creating visual beauty in visual mark. Here is what I mean. A logo is a personal reflection of your business. You care about your business. Read more…

I read a ton of blogs from a variety of service providers such as designers, marketers, branders, and more. A common problem is the misuse of the words brand and logo. Tragically, it misleads new young entrepreneurs and small business owners into thinking branders are designers and designers are brand experts – not necessarily so. It is no wonder small business start-ups do not know where to start when they start looking to begin marketing and who to hire. Read more…

Brand or Logo: Which came first the chicken or the egg? Should a logo come first in your business is a question I hear quite often. I thought I would address that issue in this post. Marketers, graphic designers and entrepreneurs toss around two words like a hot potato. These two words are logo and brand(ing). It can be really confusing to someone who has Read more…

In this video I am going to say the word “inject” way too many times and I am also going to look washed out and a there is too much contrast in my lighting. I ask humbly for forgiveness, I am practicing a little imperfect action here because I am learning all the technical aspects about video I will correct it in the next one. Read more…

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MANIFESTO

Andrea Robinson is an entrepreneur
enthusiast, brand strategist, marketing
consultant and illustrative graphic
designer who believes success is largely
defined and attained by following your
vision, doing work you love and working
with people you enjoy. She is known for
her ability to move calmly through crisis
helping others tell their story since 2001.