While not completely fitting the bill for a ‘non-gaming announcement’, EA were not the only games publishers to use their E3 press conference for something different, as French company Ubisoft announced their involvement in a new ‘interactive TV show’.

Based on the Rayman franchise of video games, the ‘Rabbids’ are spin-off characters which have become arguably more famous than ‘Rayman’ himself with a younger video game audience over the past few years, and Ubisoft are hoping to further capitalise on the virtual creatures by starring them in a new series exclusive to Nickelodeon.

Announced in the developer’s pre-E3 press conference, Rabbids Invasion will be a unique TV show that enables players to ‘interact’ with scenes on the show when prompted, by taking part in mini-games when they arrive.

This will be an option available to anyone watching the show through the new Xbox One’s ‘TV mode’, connecting with Kinect to allow viewers to take part, with actions believed to include solving puzzles, throwing things at the screen, screaming at the Rabbids, and dancing with them. The current release date, however, is currently unclear.

Along with a new trailer for a brand going in the opposite direction for a TV-to-video game conversion South Park: The Stick of Truth, Ubisoft’s event also saw new trailers and information offered for titles such as Assassin’s Creed 4: Black Flag, Just Dance 2014, The Crew, Tom Clancy’s: The Division, Splinter Cell: Blacklist, and Watch Dogs. Rabbids Invasion was not the only Rayman-based content on show, however, as the studio also launchedseveral trailer for upcoming 2D platformer Rayman Legends, which can be viewed below.

Even without the Kinect features it seems more tolerable than 90% of current children’s shows, and a demonstration video of Rabbids Invasion’s interactive version can also be seen below, while in keeping with current events, the show’s first episode has had the foresight to include a ‘Simon Cowell attack mode’. Bwaaaah!