Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.

Market Description

The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.

Market Size & Statistics

The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*

Clover Mama Afrika Roadshow reaches MbekweniThe Clover Mama Afrika project appoints women who are already making a difference in their communities through outreach and community care by further empowering them with sustainable skills that can be transferred to the community at large.

28OCT2014

Clover Mama Afrika Mamas create Shwe-Shwe DressesThe Clover Mama Afrika team arranged for a second group of mamas attend a Shwe-Shwe or traditional fabric dressmaking course. The trainees were all Clover Mama Afrika’s with the exception of Yvonne who is representing Mama Mary Visagie.

Try these recipes

11FEB

Clover Best Bakes Recipe Book gives backThe new Clover recipe book, Best Bakes/Beste Gebak is on sale and it offers baking inspiration from all over the world. It focuses on popular recipes and features traditional South African recipes too.

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