Press Release

2011-05-23

Littlest Guests Live Large with Starwood’s New Kids’ Dining Pass

White Plains, NY– May 23, 2011 – Big news for the littlest
guests at Starwood resorts around the world: SPG Kids Pass has
arrived. Now kids 12 and under can enjoy food and drink on an
all-inclusive basis throughout their stay at nearly 150 Starwood resorts.

Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT) includes a wide
selection of the most sought-after resort properties under the St. Regis, The
Luxury Collection, W Hotels, Sheraton, Le Méridien, Westin, and Four Points by
Sheraton brands. Experiences range from the enchanting Walt Disney World
Dolphin, a Sheraton Hotel, Florida, to the alluring Westin Maui Resort &
Spa, Ka’anapali, Hawaii, to the stunning St. Regis Punta Mita, Mexico and the
breathtaking Westin Resort, Costa Navarino, Greece.

SPG Kids Pass is available for easy purchase at check-in – or anytime during a
stay - for a flat daily rate of just $10-20 on average, depending on the resort
destination. Kids will enjoy all-inclusive access to a variety of dining
options, including children's menus, buffets (where available) and beverages,
at participating properties during their stay.*

“Our guests have told us how much they love the family-friendly feel at
Starwood resorts and we wanted to enhance that experience. After piloting the
program earlier this year, and getting great member feedback, we’re excited to
now offer the benefit at nearly 150 resorts around the world,” said Matt Avril,
President Hotel Group for Starwood Hotels. “By making mealtimes easy and fun
for kids, we’re aiming to give the entire family an even more enjoyable
vacation experience.”

SPG Kids Pass is available exclusively for members of the award-winning
Starwood Preferred Guest® (SPG) program. Guests who are not yet SPG members can
enroll in SPG complimentary at check-in – and treat their kids to the SPG Kids
Pass the minute they join. New SPG members can immediately begin accumulating
Starpoints®- the SPG program’s valuable form of currency. Frequent
travelers worldwide have often recognized Starwood Preferred Guest® for having
the industry’s best redemption program, faster points accumulation and zero
blackouts on Free Night Awards. Through the SPG Moments program, members
also get access to once-in-a-lifetime experiences such as private clinics with
sports heroes, walking the red carpet at the hottest movie premiers and meeting
today’s biggest music stars.

SPG Getaway Free
During SPG’s current Getaway Free promotion, every three stays at a
participating Starwood hotel or resort worldwide will earn Starwood Preferred
Guest (SPG) members a free resort night- with no limits on the number of resort
nights they can earn. Like all SPG rewards, the Getaway Free award is
flexible and simple. Here’s how it works: From May 1 through July
31, SPG members who stay three times at any of the more than 1000 Starwood
hotels or resorts worldwide will earn one free Resort Night Award. Award
Nights can be redeemed at approximately 200 resorts worldwide – seven days a
week - through December 21 with no blackout dates. Best of all,
Getaway Free awards are combinable – so the more frequently you stay,
the more free nights you will earn to make a long resort getaway. SPG members
can register for SPG Getaway Free at spg.com/getawayfree.

SPG members and other guests can experience Starwood resorts for themselves at
the new web site, spg.com/resorts.
Along with live webcam images of Starwood resort properties around the
world, the site lets guests find the perfect resort by interests like Beach,
Cuisine, and Family activities. The launch of the site also coincides with the
unveiling of the inaugural user-generated “SPG Member Favorites” list.
For the first time, SPG invited thousands of its most well traveled members to
identify their favorite resorts across the following nine categories: Best
Family Experience,Best Beach Resort, Most Romantic Retreat,Best
Exotic Escape, Best Golf Getaway, Best Island Paradise, Best Spa Indulgence,
Best Winter Adventure and Best Small Wonder. For a complete
list of all SPG Member Favorites visit spg.com/memberfavorites.

*SPGKids Passdoes not include in-room dining or mini bar
items. Children must be accompanied by a paying adult for all food orders
placed.

About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most
sought after collection of hotels, reinvented the hospitality loyalty program
when it launched in 1999. By creating a program centered on its members, SPG
has developed the most passionate and knowledgeable membership base in the
hotel loyalty space. Through its use of new technologies and innovative
channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others,
SPG continues to innovate and lead the industry. By offering No Blackouts on
standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No
Blackouts on hundreds of airlines, and once in a lifetime experiences available
through SPG Moments at spg.com/moments, the program has proven to be a big draw
for the world’s most frequent travelers, and a significant competitive
advantage for Starwood. For more information about Starwood Preferred
Guest please visit SPG.com or call (877) – STARWOOD.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1051 properties in 100 countries and
territories with 145,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched Aloft®, and Element SM.
The company boasts one of the industry’s leading loyalty programs, Starwood
Preferred Guest (SPG), allowing members to earn and redeem points for room
stays, room upgrades and flights, with no blackout dates. Starwood Hotels also
owns Starwood Vacation Ownership, Inc., one of the premier developers and
operators of high quality vacation interval ownership resorts. For more
information, please visit www.starwoodhotels.com.