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GM Korea likes ladies in office

CEO Rocha commits to goal of 25% female workforce by 2015

GM Korea President and CEO Sergio Rocha said yesterday the company plans to hire more women employees in Korea so that they will account for 25 percent of its total workforce by 2015.

“It’s not a favor, but the company’s obligation,” said Rocha at a press conference at the second annual GM Korea Women’s Conference, co-hosted by Kyobo Life.

“[Who gets hired or promoted] is not a matter of gender, but one of skills and capabilities,” he said.

GM Korea, the local unit of U.S. automaker General Motors, has the largest proportion of female office workers among local auto companies at 14.8 percent.

Its 898 women employees are up from 303 in 2002. Around 23 percent of new hires this year are women.

Rocha said he will continue to invest in discovering female talent, although he understands the women employees have to play the roles of wife and mother as well.

“I think investing in women is the right thing to do and I don’t see this as a risk,” he said. “As we bring more women into a workforce, it will bring more balance and harmony.”

The Global Gender Gap Report published by the World Economic Forum ranked Korea 108 out of 135 countries in terms of gender equality.

“Korea was 104th in 2010, and it was pushed back four steps,” said Rocha.

He said ideas from women employee have helped forge the company’s strategy in the recent times because women often make final decisions on purchases in households.

He said about 65 percent of the time, women make the final decision on which car to buy.

“It’s quite common for husbands to call their wives, giving them lists of car options,” he said.

At the conference, Rocha wore a light pink shirt with a hot pink tie.

“In Brazil, where I’m from,” he explained, “wearing pink [indicates] that you recognize the value of women and respect them. My outfit today shows that giving equal opportunity to women is a journey, not a single point, and GM is fully committed to it.”

Meanwhile, the sales of the nation’s third largest car company fell 4.3 percent last month from a year earlier mainly due to sluggish overseas demand.

GM Korea sold 66,629 vehicles last month, compared with 69,647 units last October.