Yahoo! to acquire Tumblr while avoiding the letter “E”

Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.

That is one promise for Yahoo! to keep.

Then again, Yahoo! has been pretty good with their other “E”-deficient acquisition known as Flickr.