Email Marketing

Email marketing can provide excellent ROI. We believe it to be an essential part of a balanced marketing strategy. Particularly in the B2B arena there is invariably a need to design campaigns that are focused on specific targets. Email marketing is exceptionally good at this.

Messages can be designed for broad industry and regional categories or limited niche markets

Emails can be tailored and/or personalised for audiences selected for their status as existing customers or prospects and representing specified interests, identified postcodes etc.

Different text, images, subject lines and timings can be tested with different database segments to establish optimum formats and content

Programmes can accommodate the range of times and places that targets using mobiles may open their emails and can be scheduled for when they are likely to be at their most receptive

Links from e-shots and e-newsletters can be created to websites, specific landing pages and social media channels

Outcomes and response levels from email marketing can be accurately measured and adjustments made to future mailings