Microsoft’s Bing grows in popularity in the UK overtaking Yahoo!

Microsoft’s Bing search engine grew in popularity last month, with the company’s share of UK searches rising to 3.84 per cent.

Microsoft’s Bing has grown in popularity in the UK but still lags a long way behind Google

The figures released by Experian Hitwise show Microsoft search engines, most notably Bing, grew in popularity by 0.96 per cent from June to July.

Microsoft still has a way to go though to catch Google, however, which received 91 per cent of UK searches in July.

The growth experienced by Microsoft has though made it the UK’s second most popular search engine, once again overtaking Yahoo!, which grew by only 0.03 per cent from June to July.

Bing is doing a lot better in the US in tackling Googleâs dominance in the world of online search. The Microsoft search engine has experienced a 41 per cent year-on-year growth, according to Vertical Leap, and now accounts for 14 per cent of American web searches.

A recent consumer survey by the American Customer Satisfaction Index also found Google only just scored higher than its Microsoft rival â with Google scoring 83 out of 100, compared to Bingâs 82 out of 100.