Diddy Expanding Empire With New Partnership With Deleon Tequila

Raise your glasses. The 2013 Forbes Hip-Hop Cash King, Diddy, has reportedly procured a partnership with, DeLeon Tequila, according to New York Post’s Page 6. The “premium luxury brand” tequila, was founded in 2008 by Bret Hocking, later introduced to the U.S. market on Cinco de Mayo, 2009 and has since become an award-winning brand. According to the report, the mogul will throw an extravagant New Year’s party at his Star Island mansion to celebrate deal. We wonder what the drink of choice will be? The pricey beverage runs from $140 to $825 a bottle.

Diddy partnered with Diageo-owned Ciroc in 2007 and has since used his position and influence to play a vital role in turning the vodka brand into a nine-figure company.