Burger King: Whopper Lust

Published on June 15, 2011.

While the relationship between Crispin Porter + Bogusky and Burger King may be over, the agency hasn't pulled the punches on innovative work for the client, evident in this latest effort that literally has consumers glued to their TV sets in the hopes of winning free Whoppers.

The agency has launched a dedicated channel on DirectTV, 111, whereby viewers are challenged to keep their eyes glued to a revolving Whopper. The longer a viewer watches, the more Whoppers he or she can earn. Five minutes earns one burger, ten earns two. Notifications on the screen appear randomly asking consumers to press a button to make sure they're still watching. The campaign runs throughout and BK has already given away 50,000 Whoppers-and, according to Crispin, Americans "have stared for over 300,000 minutes" so far.