The paper examined the relationship between market-oriented strategic flexibility and market performance of the furniture industry in the South west under fierce competitive environment. This study was developed around resource based view and capability theories. Copies of well-structured questionnaire were administered to the members of the furniture industry in Lagos and Ogun States only....

PETER FRED » Peter Fred is a lecturer and business consultants. My research interests covers issues ranging from Personal Development, SME and entrepreneurship, Internationalization of small businesses, Business to business marketing, Social Network marketing, Relationship and mindful marketing.
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