ISRAEL21c takes a look at the Israel Postal Company’s annual tradition of issuing a festive postage-stamp series in honor of the Jewish New Year.

Every year at Rosh Hashana, the Jewish New Year, the Israel Postal Company (previously the Israel Postal Authority) issues a festival stamp series including a first-day commemorative cancel for the series.

The first festival series was issued in 1948. It was designed by Otte Wallish, the graphic designer responsible for the design and calligraphy of Israel’s Declaration of Independence, as well as the state’s first postage stamps.

Wallish’s “flying scroll” design was based on ancient seals found on the handles of jars dating back to 700-600 BCE. According to the Israel Post website, it is impossible to say with certainty what the motif represents but since 1940s archaeological research associated the “flying scroll” with the first Jewish-Roman war and the Bar Kochba Revolt, it is fair to assume that Wallish was referencing this historical event as a parallel to the newly established State of Israel.

The following year, the Wallish-designed 1949 festival series honored the freshly minted Israel Defense Forces, created by order of Prime Minister Ben-Gurion following the disbanding of all paramilitary groups that had fought prior to independence.

Over the years, the festival series honored general themes such as Miriam Karoly’s 1955 series depicting biblical musical instruments; celebrated victories like Dror Ben Dov’s 1968 series honoring reunified Jerusalem; and paid homage to previously disenfranchised communities as in the 1974 series by Moshe Amar depicting the Sephardic synagogues of Jerusalem.

During the 1980s, influenced perhaps by the opening of the Diaspora Museum in 1978, the festival series took a deep dive into Judaica and, in fact, for two years running presented artifacts crediting the museum in 1987 and 1988 in a series, also designed by Dror Ben Dov.

In the 1990s, the Post Office developed a sort of 3-in-1 concept for the festival series, with the first stamp in the series presenting Rosh Hashana, the second honoring Yom Kippur and the third celebrating Sukkot or Simhat Torah, as in the series designed by Ora and Eliyahu Schwarz in 1991.

And just as the world looked forward to the new millennium, the Israel Postal Authority looked backwards in a nostalgia-themed festival series. Instead of presenting original graphics, as it had done for decades, the year 2000 series took inspiration from old Jewish New Year postcards provided by Israeliana ephemera collector Hayim Shtayer.

Festival Stamps 5761 (2000). Photo via israelphilately.org.il/en/

Over the past decade, the festival series’ themes have focused more on the religious aspect of the High Holidays, as in the 2013 series “The Month of Tishrei” by Aharon Shevo.

It presented three of the special customs associated with the period: the Tashlich ceremony of symbolically casting away any sins on water, the Yom Kippur Kol Nidrei prayer, and bearing the lulav (palm frond) at Sukkot.

This year’s series by children’s book illustrator Diana Shimon is even more esoteric, presenting three special customs that are carried out in the dark: Selichot – prayers for forgiveness that are recited in the period leading up to Yom Kippur; sukkah-building, which traditionally takes place at night immediately after the end of Yom Kippur, and hakafot — dancing with the Torah scroll — on Simchat Torah.

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Rachel Neiman is an experienced media professional whose journalism credits include ISRAEL21c, Globes Online, The Jerusalem Post and LINK magazine. She has served as marketing communications director at several Israeli innovation-based startups. Rachel attributes her vast knowledge of Israeli nostalgia to her Palmach-generation folk-singer mother and Jewish historian father, as well as her own lifelong obsession with all things pop culture.