Bing Ads: New Name For Microsoft adCenter

Microsoft has rebranded their search ad service from Microsoft adCenter to Bing Ads. Part of that, they are naming the Yahoo / Microsoft Search Alliance as the "Yahoo! Bing Network."

The new quick way to login to your adCenter, I mean, Bing Ads console is to go to bingads.com.

Microsoft said it is not just a cosmetic change, that they also made several changes in the past couple months. Well, those changes were made under the adCenter brand, so really, it does seem like just a rebranding thing.