Fuel PR Mans Up – The Male Perspective On Grooming | Fuel PR

Male grooming is booming globally. Fuel manages the PR for various premium male skincare brands, all of which are seeing meteoric growth as discerning retailers notice them, list them and their equally discerning male customers buy them.

As of April 2015, 11% of all beauty YouTube views were male, which has doubled in the past two years, illustrating the burgeoning interest from this section of the population.