Once you've shared our project email me with a screenshot at secretprints@popbasic.com. I'll also send you our pack of custom emoji icons! Who wouldn't want to sort their files with tacos and unicorns?

If you would prefer not to share, that's ok! Pledge $1 to receive this pack ♥

Over the last year, we've worked with one of the top silk manufacturers in the world to create a blouse we believe is the absolute best quality. We've produced countless production samples to perfect our fit, find the perfect silk crepe and delight you with with introductory prints curated by our community. The capital outlay to meet the minimum order quantity is substantial, and not something we can do on our own. We need your help to make this silk blouse a reality.

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We've chosen a beautiful 16mm silk crepe from Zhejiang, China. Thicker than most silk blouses you'll find, so that you won't have to worry about sheerness.

It's not too boxy, with enough room at the hips, and nipped in ever so slightly at the waist. We know that blouses can be a bother, so we've added a hidden button at the bust for extra comfort.

Silk should be super soft, right?! The blouse is peached (yum) so you can have your 'I can't believe it's not butter' moment with every wear.

A blouse of this quality would typically sell for over $250 at retail. We've cut out the middlemen and we're selling directly to you. We've made luxury accessible, but most of all, fun.

To care for your blouse we suggest a gentle hand wash in cool water, or dryclean only.

We offer standard US sizes XS-XL. You will be able to select your size once the project has been funded. We'll send you a form where you can select your size. I recommend choosing your regular size. For reference, myself and our models are all wearing a size small (I wear a size small in Madewell, and a size 4 in JCrew). Our blouse length is 27 inches.

Project launch: 12th November 2014.

Project completion: 15th December 2014.

Finalize bulk order: End of December 2014 / Early January 2015.

Chinese New Year: February 19th 2015.

Blouse manufactured: Est. March 2015.

Shipment: Est. end of March 2015.

*You will not be charged until our project has been backed on the 14th of December. Should this project not reach its funding goal, you will not be charged.

My name is Maddy, and I'm the co-founder of Popbasic. I created Popbasic in June 2013 with my co-founder, Coen after relocating to San Francisco from Australia. Thanks to our creative director, Hannah our collections are brought to life via the most beautiful video and photography imaginable.

Since our launch we've shipped thousands of parcels all over the world. In my previous life I worked as an economist, and Coen is a full stack engineer.

We want to make it effortless for women to create a wardrobe of beautiful basics. But most of all we believe that luxury should be affordable, and fun. Come along on the Popbasic journey, the more the merrier!

p.s. If you're wondering why we've started with a strawberry print, it's because my obsession with strawberries goes back as long as I can remember. I've given myself hives on multiple occasions! What's your favorite food?

Risks and challenges

We’ve already produced over a dozen samples to perfect the fit, fabric, and prints. Over the course of 18 months we have shipped thousands of parcels all over the world, so we don’t anticipate a delay in shipments.

However, delays and unforeseen obstacles are always possible, and with Chinese New Year occurring during this period, we could have a short delay due to the increase in orders our manufacturers receive during the holidays.

Our team is very responsive, and should you ever have any questions about our process or your blouse, please reach out to me at hello@popbasic.com.

Support

Pledge $1 or more
About $1

Receive four FREE secret prints we’ve created. If we reach $100,000 one of these could become a reality! Share our project and email secretprints@popbasic.com.

You’ll also score our dream emoji icon pack, custom designed by the Popbasic team just for you. Who wouldn't want a unicorn, or a sausage dog on their desktop? Or if you’re a foodie, we have tacos, a cupcake and macarons! Yum.

Kickstarter is not a store.

Pledge $75 or more
About $75

EARLY BIRD BLOUSE - Be one of the first 150 to back our campaign and purchase your LIQUORICE SILK BLOUSE for only $75 with free worldwide shipping. We'll ship your blouse in a custom tote, along with your strawberry hair ties and few other fun goodies.

Kickstarter is not a store.

Pledge $1,000 or more
About $1,000

You're super amazing! You'll receive our Strawberries and Cream Silk Blouse, and Milk Silk Blouse (FREE worldwide shipping), along with our strawberry hair ties. We'll also design the silk blouse of your dreams. Ever wished you could find a blouse with rainbows on it? Or maybe a star sign print? Whatever you want, our design team will create it for you. And because we can't thank you enough, we'll send you a dozen cupcakes. Sugar and silk, what could be sweeter?

Kickstarter is not a store.

Pledge $75 or more
About $75

EARLY BIRD BLOUSE - Be one of the first 150 to back our campaign and purchase your MILK SILK BLOUSE for only $75 with free worldwide shipping. We'll ship your blouse in a custom tote, along with your strawberry hair ties and few other fun goodies.

Kickstarter is not a store.

Pledge $80 or more
About $80

EARLY BIRD BLOUSE - Be one of the first 150 to back our campaign and purchase your STRAWBERRIES AND CREAM SILK BLOUSE for only $80 with FREE worldwide shipping. We'll ship your blouse in a custom tote, along with your strawberry hair ties and few other fun goodies.

Kickstarter is not a store.

Pledge $150 or more
About $150

EARLY BIRD SET - Be one of the first 150 to back our campaign and purchase your STRAWBERRIES AND CREAM, and MILK SILK BLOUSES for only $150 with FREE worldwide shipping. We'll ship your blouse in a custom tote, along with your strawberry hair ties and few other fun goodies.