Cine Gear Expo Packs a Punch in Atlanta

The Southeast’s Film and TV community showed its support of filmmaking art and technology with strong attendance at the premiere of Cine Gear Expo Atlanta held October 6 and 7. Attendees from 32 states across the US and seven countries flocked to the event held at the state-of-the-art Pinewood Atlanta Studios.

With true southern hospitality, Pinewood offered visitors a welcoming hospitality area. Sponsored by The Georgia Film Office, Georgia’s own Film Academy was the sight of many presentations and CineGear’s Grand Opening Kick Off Party. Also showing support for the Atlanta community were IATSE 479, ICG Local 600 and the Location Managers Guild, as well as Women in Film.

The October atmosphere was southern casual: Hawaiian shirts and other colorful garb. Socks were optional as temperatures hung around 80-degrees. Sound stages and outside sets played host to the 100 vendors including: top camera manufacturers, lighting and electrical makers, rental companies, grip and power suppliers, support tools, camera accessories, onset communications, and tech for logistics, software, and integration.

The Expo’s hallmark seminars and workshops covered topics important to the growing film community. CineGear hosted, "Grown in Georgia", a discussion with show runners, rental houses, government representatives, and others who have been influential in the growth of the Georgia film industry.

The International Cinematographers Guild Local 600 presented “Catching the New Waves in Image Acquisition” about how the latest tech developments impact shooting, monitoring, data management, DI finishing and the relationship between preproduction, production and post. The American Society of Cinematographers hosted “Dialogue with ASC Cinematographers,” a lively discussion with ASC members James L. Carter, Steven Poster, James Neihouse, and Darren Genet.

A Safety on Set seminar brought together both union representatives and crew members who discussed changing standards and what is needed to improve upon this serious concern.

Manufacturers’ presentations included LaCie on Workflow and Storage, and Panasonic on Shooting with VariCam and EVA1 cameras and their role in Georgia State’s Creative Media Industries Institute. Zeiss covered Full Frame Cinema, and Canon presented “In Conversation: Duplass DP Nate Miller Discusses the EOS C700. Panavision and Kodak presented “Walking Dead & Celluloid” with DP Stephen Campbell who discussed his creative process on the hit series, now in season 9.

Exhibitor booth’s showcased the latest tools and tech. Atlanta’s Wavelength Lighting brought together top lighting brands, while Blackmagic Design showed off their renowned cameras and other gear. The Rag Place Atlanta pulled out the stops with a prominent island that displayed lighting accessories including Magic Cloth diffusion and DoPchoice Snapbags®, Snapboxes® and grids. Also on hand was local camera rental house PC&E, along with On Set Headsets, Aputure camera accessories, BB&S Lighting, Creative Solutions brands including Teradek, SmallHD, Wooden Camera, support giant Chapman Leonard Studio Equipment and scores more industry brands.

Attendees and vendors alike agreed that CineGear Atlanta was an outstanding success, so the show is slated to return next year. Cine Gear Expo will soon announce dates for the summer 2019 Southern California event and their return engagement in fall 2019 to Atlanta. For show updates visit: www.cinegearexpo.com.