12.
Implementing the Mission
Guidelines:
Identify best practices and guidelines that support the vision for
your content, mission statement, and guiding principles.
Roles and responsibilities:
Outline the various roles of teams/individuals who participate in
the content management process.
Checklists:
From the guidelines, develop checklists for each of the roles for
them to leverage when doing their part.
2. Elements of a successful content program
3
4
5

13.
Continuous Improvement
Track and trend:
Track and trend the overall content health and areas for
improvement on an ongoing basis.
Optimize:
Formalize plans to ensure communications, training, and coaching
is focused on the areas of greatest return.
2. Elements of a successful content program
3
4
5

17.
Interpret
AQI and AUI Review Data
Determine the biggest problem areas that need to be addressed
and then track it over time.
3. Measuring article (content) health
4
5

18.
Establish
Archival Candidate Report
Based on your users, content types, usage stats, etc., determine
your formula and process for archiving invalid, outdated, lowpriority content.
Examples:
•
•
•
•
Items that were created over 3 years ago, not viewed in the last six months.
Items that have been viewed 10 or fewer times per month for the last three
months.
Items that receive user ratings of 20% or lower for the past three months.
Items that appear in common searches that are not relevant.
3. Measuring article (content) health
4
5

21.
Establish
Provide immediate feedback and coaching to contributors so they
can learn from their missteps.
Perform regular AQI and AUI audits and track your metrics.
Embrace a culture where it is okay to archive content and ensure
there is a process for searching the archives.
4. Continuous improvement
5