FlowerFashion: Marsala colour of the year 2015

FlowerFashion: Marsala colour of the year 2015

Pantone, worlds main authority on colour, has declared “Marsala”, a naturally robust and earthy wine red colour, as colour of the year 2015. The colour is derived from the Italian region of Marsala that produces fortified wine of the marsala colour since 1773.

Colour Of The Year

Once a year Pantone selects the colour of the year, a colour that reflects current Zeitgeist best and overall best addresses people’s mood & mind in the world. The colour is chosen after careful research accross the globe.
Pantone takes into consideration colour influences from various design industries and trends, such as the entertainment industry, travelling, art collections, technology, sports, socio economic conditions etcetera.

Marsala

Pantone motivated Marsala as colour of the year 2015 as follows:

Much like the fortified wine, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors. Marsala enriches our mind, body and soul, exuding confidence and stability. It is a subtly seductive shade, one that draws us in to its embracing warmth.

Marketing Value for Floriculture

The marsala colour will be promoted in fashion and interior. The colour is stylish, universally appealing and accepted, and blends easily. Therefore, the colour has marketing value for growers in floriculture.

Some ideas for SME’s in floriculture to ride a piggyback on:

Register “Marsala” as a brand or cultivar name for a cutflower or pot plant.

Sell pot plants in pots of the marsala colour.

Anticipate on Pantone’s marketing campaign and present your product on (their) social media channels, using the hashtag #marsala.

Colour Combinations with Marsala

Marsala can be used on its own, for an elegant grounded statement, or as a strong accent when combined with many other colours.

This highly varietal shade combines dramatically with neutrals, including warmer taupes and grays. Because of its burnished undertones, sultry Marsala is highly compatible with amber, umber and golden yellows, greens in both turquoise and teal, and blues in the more vibrant range.