Distributors

Intel's Validation Server Program has spread its wings in Australia, following the accreditation and appointment of several local resellers as manufacturers of Intel-based white box servers.

The initiative will see several companies push their build-to-order boxes into the market that has, according to IDC, grown by 35 per cent in the last year.

"There is a huge potential for us to increase our presence in the white box market," according to Hugh Evans, managing director of Agate Technology, one of the companies appointed under the program. Currently, the white box market accounts for 10 per cent of the overall server market, but Evans expects this to increase to as much as 40 per cent in the next couple of years.

"The Intel white box servers will be made of Intel-designed components and with Intel's supervision, allowing us to offer users not just quality, but also greater server manageability and flexibility," Evans said.

Agate has already received a "super response" from customers and Intel national sales manager Archie Wilson thinks this is "an illustration of the benefits of Intel's simultaneous release of server technology in all markets and channels".

Systems manufacturer Microbits and distributor Prion have also joined Intel's push into the networking market.

Slideshows

Selling beyond the CIO – How partners can influence the new breed of tech buyers

This ARN Roundtable, in association with Oracle, highlighted the emergence of a new breed of technology buyer, assessing how partners can engage outside of IT, and the skills required to sell across new business units.

Copyright 2018 IDG Communications. ABN 14 001 592 650. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.