BERKHAMSTED, U.K. - Aug. 20, 2014 - PRLog -- Raising the funds to bring a new design of slim wallet to market using Kickstarter isn’t everyone’s idea of a conventional business plan but this is exactly what LoaferCo have chosen to do.

Mark Cronin founded LoaferCo in 2013 and currently runs a successful web design agency based in Hertfordshire, England. After helping many entrepreneurs and small start-ups develop their businesses, Mark decided to apply his skills to launching his own accessories brand: LoaferCo.

“I wanted to bring my ideas to market and Kickstarter felt like the right platform to do that. It is a great way to check the demand for my product and also raise the capital needed to move the business forward.

“Choosing British craftsmen to work with helped me ensure the quality of the finished product. For larger companies outsourcing to the Far East can work very well, but without the contacts and past experience, I wanted to build a relationship with a British leather manufacturing company that I could visit easily, inspect the product quality and explain my requirements in detail. I have been very impressed with the workmanship and my supplier’s attention to detail during the manufacturing process and I know my project backers will be too” stated Mark.

Kickstarter campaigns operate under an “all-or-nothing” funding model so if the LoaferCo slim wallet doesn’t reach its funding target at the end of 31 days then the launch doesn’t happen and no money is taken from backers. By backing a project on Kickstarter you can become a part of an exciting journey.

Be sure to follow them on Twitter (@LoaferCo (https://twitter.com/LoaferCo)) and Facebook (https://www.facebook.com/LoaferCo) for updates on the project’s progress and make sure to spread the word to your social media networks. Consider donating as little as $10 to help their project come to life. If you decide to donate more, you might be among the first in the world to own the British made LoaferCo slim wallet. You can view the project live on Kickstarter here.

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If you’d like more information about the LoaferCo slim wallet Kickstarter project, or to schedule an interview with Mark please email mark@loaferco.com.