I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.

"It's for a friend," she said.

Sure it was.

I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... I couldn't find one. Whoops. Quite the meta mistake.

So I'm doing it now. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a co-worker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps....

Not all small businessmen need a website. A website isn't a necessity considering all the online channels you can register to. All small businessmen need to learn how to blog though. Blogging needs to be a part of their daily routine. A blog is their online journal to build connections.

When you're first starting to create visual content, one of the easiest things to overlook is the image file type. It's easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type ... you just breeze on past it.

But picking the wrong file type can be more disastrous than you'd think. Certain types could make your final design look distorted and unattractive, thereby undoing all the meticulous work you put into creating the image.

Beyond the aesthetics, some file types take up more memory than others. If you put those file types on your website, you could end up unknowingly slowing down your site's speed (and we all know that that could have an impact on your SEO).

To make sure you're avoiding those mistakes, this infographic from WhoIsHostingThis.com will walk you through the best practices of choosing the right file types for your visual content. Read up on the whole process below. ...

What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers?

For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers. But with the right process and strategy in place, the challenge becomes a little bit easier to tackle. Here's what you need to keep in mind to grow your blog readership....

Model the successful bloggers that have already achieved success! We’ll go through 18 of the most effective strategies to build your blog audience. And I’ll show you examples of bloggers who used those strategies to build a large following....

We did it by better optimizing the traffic we received from each piece of content that we posted online. We decided to blog smarter, and not just harder.The good news is that you can easily do it, too.Here are the 10 ‘hacks’ that we used to optimize traffic on our own blog. Most of them will make an instant impact on your traffic growth, so plan to implement a few as soon as you can....

Get more from your blogging efforts by sharing and re-sharing (that's the key). When you're scheduling your blog posts, be sure to take the time to "re-schedule" them. This social sharing schedule timetable is a good guide for getting started.

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.