Apparently, Roll didn’t acquire the proper code-variance permit to create the 45-foot-tall brick-walled boast. In order to comply with city sign codes, Roll said he has decided to remove the words and simply keep the bicycle-in-a-green-circle emblem that advertises his rental-and-tour business. That will comply with city code.

"I figured it was better to ask for forgiveness than permission, because I figured permission would be denied," Roll said. "And I'm not sorry, either. I'll tell you, I cannot walk out of this door in any weather — in rain, sleet or snow — and not see a tourist taking a picture of that sign. And that is going to go away now. Now they can take a picture of that Vic Alfonso sign saying that cars are cool."

"I figured the city would love it," Roll said. "The Timbers did a video right in front. Nike's been here to do it. We get film crews here all the time."

Last month, when Men's Health named Portland the "fittest city in America," the magazine chose Roll's mural as its lead image for Portlanders' habit to "two-wheel it at every opportunity."

Maybe it’s for the better, at least where Roll’s blood pressure is concerned. He told Andersen that he regularly finds himself defending the sign to visitors from Minneapolis.

When Roll decided to have the mural painted in 2012, he told The Oregonian that it was intended to be a piece of civic pride.

"We've been here looking at a four-story blank wall," Roll said of the building at 133 S.W. Second Ave.

Here’s a look at what else is “out there” about traffic, transit and transportation in Oregon and around the globe (no matter what the clock says, it’s always the morning commute somewhere on this big blue marble):