Brave

2014 Photo Campaign

For our inaugural campaign, photographer Ronald Leong sought to create a rich sensory examination of the Brave world. As this is people's first interaction with the concept, it is important for them to understand that Brave extends beyond the product sold and is about the promotion of certain values – a return to slow and traditional craft and design as they remain relevant to a modern lifestyle. To show this, Ronald sought to capture the Brave Man's life in moments of work and leisure beyond what the products alone immediately suggest. PR