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What you need to know in advertising today

2018-02-14 / views: 6

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now.

The move essentially allows any company — irrespective of its size, scope or the scale of the software it is building — to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.

It also allows Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of ads than the ones that currently exist on the platform.

To read more about how Snap is making its most aggressive bid for digital ad dollars yet, click here.

Wired takes a behind-the-scenes look at Facebook. The story is littered with accounts of internal unrest within the company over the past two years and the social network’s reckoning with its responsibilities as a publisher, as well as a platform.

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