This post focuses on someone who has been forgotten for too long in the internet logic:the user. If you want to grow your business you have to look carefully on SEO evolution and users behaviour. Ask yourself: how long are people willing to search for something online before giving up? Do they just scroll through the first Google results or do they perform another internet search if not satisfied? Do keywords play an important role in queries formulation process?

The main concept which comes to the light is that a framework is aconsolidated structure, built upon set of rules and features. Commonly, when we use this word, we refer to a structured set of concepts, practices and criteria which can be adopted to solve recurring problems.