13 Best Facebook Advertising Techniques to Follow in 2017

The social media is the most powerful tool in the digital marketing if utilized properly. There are plenty of the social media sites like Facebook, Twitter, Instagram, etc. but, among them, Facebook is the ultimate tool to target the audience and to increase the sales. Here, in this blog, we are discussing the advanced Facebook Advertising Techniques You Probably don’t know about Facebook publicizing. There are multiple techniques and all are very effective.

Top Best Facebook Advertising Techniques to Follow in 2017

1. Utilizing “Pages to Watch”

Facebook has a truly cool element called “Pages to Watch.“

It’s not something used for showcasing straightforwardly, but rather it can give some supportive experiences to help in the advertising.

Long story short, you can arrange a rundown of pages you’re keen on alongside examination.

2. Post pictures by means of Instagram

Here’s a little trick.

As opposed to posting pictures specifically on Facebook, post them on Instagram.

Why?

A review from Buzzsumo found that “pictures posted by means of Instagram get 23% greater engagement.

3. Forget the hashtags

Yes, hashtags are well and great in specific circumstances.

Truth be told, they’re very valuable on the platforms, like, Instagram and Twitter.

But, it is less on effective Facebook.

A similar review from Buzzsumo found that posts with hashtags got less engagement than posts without.

4. Post between 10 p.m. and midnight local time

You have already realized that planning and timing are fundamental and crucial especially on the social media.

Regardless of the possibility that you post a perfect work of art, it’ll have just a minor effect if your targeted audience never really observes it.

It’ll get shuffled to the bottoms of their other posts.

From Buzzsumo, the perfect time to post is between 10 p.m. to the midnight local time.

There are two primary reasons why.

In the first place, there are fewer individuals posting content, which implies not so much rivalry but rather more visibility.

Second, there are sufficient individuals still alert and dynamic on Facebook to make it worth your time.

5. Utilizing “Audience Insights”

The “Audience Insights” highlight is ideal for helping to get the perfect and detailed preview of your visitors so that you can oblige them more productively and make significant content based on their interests.

Furthermore, the significance is basic since it, at last, expands your effect and builds your ROI.

You can get data on:

Age

Way of life

Gender

Education level

Work title

6. Embedded Videos

Thinking of embedding a Youtube video in your post, but, this is a wrong step.

This is simply due to the fact that “Facebook directly embedded videos gets more engagement rather than the Youtube embedded videos.”

7. Work videos as your core strategy

All of us agree that videos are more powerful and even some of us believe that 2016 is the year of videos.

In spite of this, Facebook videos account only 3% of the content. This will be the great opportunity to utilize the power of videos.

8. “Crowdsource” your business choices

You’re likely acquainted with the expression “crowdfunding,” where capital is raised with commitments from a substantial number of individuals.

You can apply the same idea to Facebook with “crowdsourcing” key choices.