The scuttlebutt over the IRS’s double-standards concerning political nonprofits associated with the Tea Party and those associated with other center-right causes is likely well known to our readers. What underlies the conflict has less to do with politics, though, and much more to do with semantics. If the case forces the issue of tax reform […]

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We launched a new website for Neighborhood Housing Services of New York City earlier this month. NHS of NYC revitalizes underserved neighborhoods by creating and preserving affordable housing. It offers homeownership education, financial assistance and opportunities for community leadership to neighborhood residents.

The Challenge: Neighborhood Housing Services of NYC, Inc. were on a very tight budget and had to create their annual report for 2009 without the usual project team in place and on very short timeline. Our Solution: MKCREATIVE designed an abbreviated annual report containing the bare essentials necessary to pass muster both with the readership […]

The Challenge: How to present trends, analyses and charts in a compelling form. Our Solution: Combine persuasive copywriting, testimonials, survey data, and trend graphs in a multi-page color document. Our client used the presentation to successfully persuade the City of New York to reconsider its intention to hire non-union labor in a drive for cost-reduction. […]

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