The Garrett Popcorn Shops packaging and brand refresh was designed to be Instagram worthy. Along with a color and logo update, the polygonal cone shaped packaging aims to be festive and unique with gold interiors. Garrett Popcorn Shops caters to many corporate and wedding events and the idea was to have packaging that stood out on the table/shelves and got people talking. The top can fold together to have an easily resealable package. The wrist handle also makes the cone convenient for traveling as many people stop at the Garrett Popcorn Shops in airports all over the world. These design choices reinforce how special the popcorn is for the loyal fans everywhere who love this Chicago brand.