Small business owners who haven’t gotten started with social media might be overwhelmed, intimidated and confused by sites like Twitter, Facebook, Pinterest, Google+, YouTube and Vine when they consider what to do and what not to do when using these sites for business. The good news is that it can be easy to get started using social media sites for your business, and not only can it be fun, but it can also open upRead More

Eleanor Ross outlines the social media platforms that small businesses should be using to stay ahead

It’s 3am in 2016. Bleary-eyed, you stumble away from your desk, switch off the desk light and pick up your phone to set an alarm for the morning. You decide to log on to your social media site to see if you have any messages. But the background isn’t blue, it’s yellow. Welcome to next-gen social media. Social media entrepreneurs are coming up with ingenious ways to stay connected, and the common denominator of newRead More

Daniel Young, Advertiser, 1&1 Internet, Inc.

When you manage a small business, attracting and maintaining a loyal customer base is crucial for overall success. By letting your customers know about your business and what you offer through different, engaging avenues, you have a better chance of earning their trust. Offering products or services that your audience needs is one step, but promoting the overall brand and story of your business is important for bringing in repeat customers. Here are seven uniqueRead More