Judges

The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

The 2019 judging panel is as follows:

Barry Adams

Barry Adams has building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK's most-read newspapers The Sun and the Daily Mail and America's most popular news channel Fox News. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency.

In addition to his consulting work, Barry lectures on SEO and digital marketing for Ulster University, Queen's University Belfast, and the Digital Marketing Institute. He travels the world to speak at digital conferences such as BrightonSEO, Pubcon, UnGagged, SMX, and Learn Inbound. Barry also serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital.

Andre Alpar

Andre Alpar‘s entrepreneurial activity in online marketing began in 1998 during his studies in economics, computer science and psychology. After building several companies, he served as a strategic online marketing consultant for Rocket Internet for over three years. Parallel to his professional career, he acts as a business angel at more than 40 internet start-ups.

Andre created three successful online marketing conferences series in Germany. Also, he is a renowned author with three books and dozens of published magazine articles. 2012 he founded search and content marketing agency AKM3 that got acquired by the publicly listed agency network Publicis. The agency is now part of the performance marketing agency Performics with over 250 employees which he led as CEO in Berlin until mid-2017. Since then he has been active as an investor and keynote speaker on digital marketing topics.

Dawn Anderson

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Move It Marketing, based in Manchester, UK.

Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge.

Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute.

Nick Andrews

Jolin Bachman

Jolin Bachmann is the Chief Operating Officer (COO) of 1SEO.com Digital Agency. 1SEO is a full-service global digital marketing firm based in the Philadelphia, PA area that provides end-to-end solutions for their clientele with a full suite of services. Jolin oversees the growth and development of the organization and it's more than 75 digital marketers. As one of two main decision-makers for the company, she accumulated numerous awards for her efforts as well as contributed to the awards and success achieved by 1SEO. Jolin is renowned for her expertise in the world of online advertising and is regarded as a leader in the digital marketing space.

Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards.

Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Georgina Bell

Performance Media Manager, ASDA |

Bart Berlinkski

|

Head of MaxROY.agency with 15+ years of digital marketing experience. Co-Founder of SprawnyMarketing.pl - biggest polish website focused on online marketing. Since 2008 one of the first trainer Google AdWords Certified Trainer in Poland

Speaker at biggest marketing conference in Poland (I Love Marketing). 8+ years of experience in one of the largest ecommerce in Poland - Allegro.pl. Additional experience in SEO, Content Marketing as a trainer, consultant and manager.

Mihály Bobály

Founder, JabJab Online Marketing |

Mihály BOBÁLY is a PPC veteran, establishing and running his digital agency JabJab.hu since 2006.

Prevoius to that, he worked in marketing and management, explored sectors like piblishing, aviation, media and others.

Spent two years in Asia around 2000, where he ran a hotel and a dive operation in Bali, Indonesia.

Mihaly has been a regular speaker around industry event, conferences, also was a Google Regional Trainer.

In the last decade his agency served a wide range of clients in various sectors locally and internationally.
PPC and digital analytics are the two main fields where he feels comfortable.

Married, a daughter of 9 yrs, lives in Siófok, Hungary.

A dedicated sport shooter, 4 times IPSC selected for the national team of Hungary. Loves photography (underwater, on land and in the sky) and scuba diving.

ADRIAAN BOOT

FOUNDER IMPACTFUL AND SENIOR PPC & WEB ANALYTICS CONSULTANT |

In 2013 Adriaan Boot founded his own digital marketing agency, Impactful. His agency mainly specializes in PPC, web analytics and tag management. Adriaan is very fanatic about PPC automation and has a ton of experience in automatic campaign setup and bid management through third party tools and AdWords scripts. Before Adriaan started his agency he led the PPC team of Compare Group managing multi-million euro’s of PPC budget for leading comparison engines in Europe (Vergelijk.nl, Vergelijk.be, Vertaa.fi and Comparer.fr). Besides his passion for PPC Adriaan also has a passion for analytics. In the past years he managed many Google Analytics and tag management implementations for leading A-brands in The Netherlands.

Miklos Breitner

Senior Online Marketing Professional |

Miklós is a senior online marketing professional with over 15 years experience in digital marketing. He gained extensive experience on both marketer (Sanofi, UPC, Citibank) and agency side (Carnation Group, a WPP company) in various leading positions.

He is the Founder & CEO of Golf Business Monitor (www.golfbusinessmonitor.com), the world #1 B2B golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club management and marketing, golf tourism and golf equipment.

JULIEN BOUCHER

EMARKETING CONSULTING DIRECTOR, WIDE SWITZERLAND |

Julien Boucher is the emarketing consulting director at Wide Switzerland, a full-service digital agency based in Geneva. Julien has 16 years international paid and organic search experience, including a deep data and technology expertise.

He managed SEM accounts for Fortune 500 companies and led search analytics for Razorfish in the US, where he earned an innovation award. His client portofolio included Capital One, Hotels.com and Victoria's Secret.

Back in Europe, he worked for GroupM EMEA as a Search Technology Director to structure and deploy SEO capabilities across their agencies network. Once deployed, he left GroupM to develop an integrated search monitoring tool he used to serve international clients.

Interested in leveraging technology to plan and execute integrated and personnalised activation programs, he joined Wide in Geneva a year ago.

LAURENT BOURRELLY

I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background. After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business. Since then, I also started a speaker’s career and got more involved in the SEO community in France. I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients. Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing.

You can find me on my blog including video from last year's event here

GJ Bramer, MIM (aka Googleadviseur)

We deliver digital marketing for local, national and international companies, so: strategy, advice, development, training.

We get 90% of our clients by word of mouth!

GJ is former chair of Sempo Europe, partner of SEMinternational and ambassador for SEOmonitor.

He speaks on conferences about SEO, Social Media and Educating your customer. Our motto: "Amateurs get frustrated with clients, professionals educate them." Next to that he trains companies to work with Social Media, how to handle their own PPC account and take care of the (basic) SEO.

Arnoldo Cabrera

Global SEO Team Leader, Ikea |

Liang Chen

Head of SEO, Premier Inn |

Liang Chen is the Head Of SEO at Premier Inn responsible for all things organic acquisition. Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices across the UK and in Germany. Premier Inn is consistently rated the UK’s Best Value Hotel Chain by YouGov, and are highly recommended by TripAdvisor at many locations.

Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online organically having previously held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.

David Crawford

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twentysix. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.

MARTIJN DIRKX

As Head of SEA, Martijn is responsible for all Paid Search and feed-based channels at YourSurprise.com, a gift company based in the Netherlands.

Before this, he worked as a Senior SEA Specialist at another company, as a freelancer for different clients and as a co-owner of an Online Marketing agency. In the past 8 years Martijn has built up a broad experience working for both agencies as well as companies of different sizes, from SMEs to larger corporations.

As a Top Contributor on the Dutch AdWords Forum he daily tries to answer as many questions as possible about all kinds of AdWords related issues. This way he wants to help other people to build successful campaigns and to become just as passionate about S.E.A, as he is. And being a Google Partner he still gives local SMEs and startups practical advice about SEM every now and then.

When Martijn isn’t concerned with the wellbeing of his campaigns he likes to keep himself busy with hiking, running, music and acting

Fernando Macia Domene

Fernando Maciá Domene is the founder and CEO of Human Level Communications, a leading online marketing and Search Engine Optimization (SEO) consulting firms with offices in Alicante and Madrid (Spain).

Fernando is currently a professor of various master's courses and has spoken at national and international conferences and seminars including SMXL Milano, The Inbounder, SMX, eShow, OMExpo, Search/WebCongress, FICOD, Feria de Tiendas Virtuales Walqa, SmashTech, Digital Marketing Day and e-Comm Retail.

Pierre Far

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.

Balazs Gandera

founder and CEO, INTREN |

Balazs is INTREN’s founder and CEO. He considers himself a business focused geek. From ads to analytics, from funnels to blockchains, he works every day to figure out how INTREN can be better at delivering business results to the clients. He is a regional Google trainer, a Google Sales Masterclass trainer and a regular speaker on digital marketing topics. INTREN is one of the largest independent performance agencies, headquartered in Budapest.

LUIS NAVARRETE GOMEZ

Luis Navarrete-Gomez is the Global Head of Search Marketing for The LEGO Group. Based in London he is responsible for all SEO and Paid Search activity for LEGO.

Luis has over 15 years’ Digital Marketing experience in helping corporations use the web to drive online visibility and generate leads that have resulted in new business online.

Richard Gregory

Director, Tech North |

Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England.

Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member.

With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.

Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing - http://mastersindigitalmarketing.org including the #passion4digital community.

SIMON HESELTINE

Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader.

Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side.

Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education.

Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

ANDERS HJORTH

Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker and writer on Digital Marketing as well as a judge on various Digital Marketing Awards.

Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA. He has worked for almost 2 decades across SEO, Paid Search, Affiliate marketing, Social Media and Social Ads, Display and RTB/programmatic as well as web development, hosting, domain names and more recently Content Marketing & Content Curation.

Anders works out of Paris as a Digital Marketing consultant and researcher in his new company Innovell.

Jackie Hole

Senior Account Director PPC & SEO |

Rob Hughes

Founder, WhiteMouse |

Rob Hughes founded his specialist SEO agency WhiteMouse in 2016, working with e-commerce businesses of all shapes and sizes, from start-ups to Fortune 500 multinationals. Prior to starting up his own agency Rob has held leading roles within Sage and N.Brown digital teams, as well as providing digital marketing and SEO strategy for various agencies, providing him over 11 years experience in the SEO field — all of which came after choosing to leave his aeronautical engineering past (nice humble brag).

With his extensive experience both agency and client side, Rob & WhiteMouse are in the rare position to say they have seen both sides of the coin and use their engineering passion to break down barriers and solve the real-problems that internal teams face.

Pierre Hun

digital media consultant |

Pierre Hun is a digital media consultant with over 15 years’ experience with a well-rounded media background. He has worked for media agencies, publishers, digital start-ups and larger businesses across multiple verticals.

His roles range from leading media teams, and managing agency relationships, to building digital marketing capabilities (planning, measurement and activation).

A specialist in digital marketing, Pierre believes that transparency, 1st party data and greater focus on value exchange offer huge opportunities for businesses to deliver sustainable growth at a greater pace.

Motoko Hunt

SEARCH MARKETING CONSULTANT |

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog, and other websites including ClickZ, The SEM Post, Search Engine Watch, and SEJ.

She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

Saif Jarad

Managing Director, Chain Reaction |

Saif Jarad is an internet entrepreneur who founded the 1st online performance marketing company in the Middle East back in 2010 “Chain Reaction” and he is the current CEO of the company. At the moment Chain Reaction has 4 offices across the region, serving regional and local brands including some Fortune 500 companies in the region.

Award winning agency, Chain Reaction has become the region’s 1st Google analytics premium partner hiring more than 35 digital experts.
He is a speaker at many regional events and a digital marketing trainer.
Saif has also managed to sign representation deals for the Middle East region with Baidu from China and an agency partner deal with Yandex from Russia.

Saif holds a BSc in Robotics Engineering and enjoys teaching Yoga in his free time.

Lada Kalashnikova

Head of SEO, Acronis |

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization.

Her clients have included Starco, Action-MCFR, and Artec 3D. Lada now works as the SEO Lead in Acronis, a global technology company founded in Singapore in 2003 and incorporated in Switzerland in 2008. Acronis develops on-premises and cloud software for backup, disaster recovery, and secure file sync and share and data access. Its solutions are trusted by more than 5 million consumers and 500,000 businesses, including 79 of the top 100 most valuable brands. Acronis’ products are available through 50,000 partners and service providers in over 150 countries in more than 20 languages.

Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person

Yiğit Konur

Founder, ZEO |

Yiğit Konur is the founder of the first Turkish SEO blog while he was a student at 2006. After than that, he become a founder of data-driven SEO agency called Zeo.org with great 40 people from Turkey. With the offices of Ankara, Istanbul and London, Zeo aims to serve its clients by putting data first into all marketing decisions and create useful marketing tools for skillful consultants. He mainly focus on being product manager of the new products of Zeo's Ankara office and helping SEO team with innovative new SEO strategies at Istanbul office.

Mark Kuhillow

Founder, R.O.EYE |

Starting his career on 1994, Marks media roots are firmly planted within the offline direct response world, moving online in 1999. Seeing the opportunity to apply a digital direct response agency model to affiliate and performance marketing campaigns, Mark founded R.O.EYE in 2004.

Now seen as the largest specialist in its sector, R.O.EYE counts the likes of HMV, Best Western and Jessops amongst its clients.

JUDITH LEWIS

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.

She has judged both US & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.

Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Dan Locke

Dan Locke manages the Digital Marketing team for one of the UK's best loved brands, John Lewis.

Dan has extensive client side experience, having previously looked after SEO for the Arcadia Group brands, including Topshop, Topman and Dorothy Perkins, as well as several agency roles leading client strategy across digital channels

He studied Computer Eng. at the UPV , developing his career in online marketing since 1997 (yes, 1 year before Google). He has also completed the Master on Web Analytics and various courses in business management and marketing. He teaches at the Polytechnic University of Valencia, Valencia Chambre of Commerce, KSchool , IDESE and other colleges and private entities.

Miguel is also jury of European Search Awards and DigiPeru Awards, and also collaborates with many companies and professional blogs with his deep SEO articles.

CARLA MARSHALL

Carla Marshall is the Editor in Chief of TubularInsights.com, the world's leading resource for online video intelligence insights and strategies. She is also the Content Marketing Manager for TubularLabs.com, the global leader in video intelligence for the cross-platform world. She divides her time between the UK, and Mountain View, California.

KRZYSZTOF MARZEC

MANAGING DIRECTOR, DEVA GROUP AND CERTIFIED TRAINER GOOGLE ADWORDS |

Head of 200+ clients agency with 10+ years of SEM experience. One of the top Google AdWords Certified Trainers in Poland. Selected by Google for Google Partners Academy project and Big6 project. Certified in both Google AdWords and Google Analytics as an individual professional. 7+ years of expertience in one of the larges sites in Poland - Interia.pl (Head of SEO). Additional experience in FacebookAds, Content Marketing and Link Building as a trainer, auditor and manager.Speaker at ShopCamp, Fair-E Trade Mobile Trends (multiple times), Mobile IT, E-business festival, the Festival of SEO (2014 and 2016), Welcome to the Real, Marketing Revolutions, Internet Revolutions (4x, for Google), VIII European Economic Congress and Congress of E-commerce with top speaker award.

Lexi Mills

Managing Partner, Shift6 |

Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

Daz Moss

CEO & Founder, Mayalukas |

Originally from Leeds UK, Daz has worked in Digital advertising for the past 15 years, including time agency-side in England at Summit Media followed by client-side roles heading up Paid Search teams at Vistaprint in Barcelona and AVG in Prague.

Earlier this year, Daz also launched his own Football Club, Prague Raptors – who have teams in the Men’s and Ladies Czech Football League

Emilie Mouquot

Performance Marketing Director, Not on The High Street |

Emilie Mouquot is the Performance Marketing Director at Not on The High Street. She has experience in managing large scale marketing strategies in both B2B and B2C environments.

She has over 12 years proven track record in managing multi-million pound budgets and achieving fast growth and high profitability for the likes of Regus, Cheapflights Media and TripAdvisor.

Jon Myers

Founder, Ascending Media |

Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently the Ad Technology space as VP and MD EMEA of Marin Software before joining DeepCrawl.and then setting up his own company Ascending Media.

He has experience in Paid Search since its inception, and has also worked heavily in SEO, Display and Paid Social over the years. This broad range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry.

Jon is extremely active in the Search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently acts as a judge for awards in the industry, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards to name a few.

KIAN NJIE

PAID MEDIA EXECUTIVE, INCHORA |

Kian is the Paid Media Executive within the Money branch of Inchora. With a deep love for all things biddable, he spent the first few years of his career in both agency and client-side roles firming up the foundations of his skillset. Now plying his trade in the high-flying world of financial services, he specialises in driving optimal lead-gen performance across Inchora’s online advertising.

ANDREA PERNICI

Chief Technology Officer, 3bmeteo.com |

Chief Technology Officer at 3bmeteo.com, one of the main weather italian website, and at Search On Media Group, which organizes the Web Marketing Festival and owns the biggest italian community on Digital Marketing.

Ant Robinson

Founder, Pure Optimisation |

Ant is the founder of digital growth agency Pure Optimisation and the former Head of Search and Social at FTSE 250 listed AutoTrader UK. As a previous UK Search Awards winner Ant has extensive technical and hands on expertise delivering integrated campaigns across SEO, Social Media, PPC & Conversion Rate Optimisation.

Ant is a keen advocate of data lead decision making and the integration of the silos that often exist between the primary digital channels.

Denise Scheel

SR. EMEA Partner Marketing Manager, Bing Ads |

Denise Scheel is Sr. EMEA Partner Marketing Lead at Microsoft based in Germany. She started her Online Advertising career in 2007 working with Display Advertising and has since moved on to Search Advertising. From the beginning she has been a passionate Bing Fan. With more than 12 years of marketing experience in different roles across Communications, Product Marketing and SMB Audience Marketing, she now leads the Bing Partner Program for the European region. Denise holds a Master in Applied Media Science (Diploma) and loves to coach and help others to find their full potential.

Andraž Štalec

CEO, Red Orbit |

Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular speaker at various international events. At Red Orbit he works with a team of highly specialized professionals to push the limits of digital marketing and challenge the status quo. They measure, analyze and optimize digital users’ behavior.

Michelle started working with social media in 2009 when she began working for a Key West tourism company as a content writer and community manager. Today, she is an internationally recognized speaker and trainer, and frequently can be found at conferences like Digital Summit, Advanced Search Summit, Zenith and SMX.

Dr Artur Strzelecki

Digital Marketing Consultant and Founder, Festiwal SEO |

Artur Strzelecki is independent specialist in Search Engine Marketing. Artur works in the faculty of Strategy and Methods Construction Systems in E-business. This department is also a part of the Department of Information Science, University of Economics in Katowice; Poland. He is the owner of the company which offers a variety of SEO services including courses and consultancy. He also runs silesiasem.pl, well known blog about SEO and has created largest polish SEO event, Festiwal SEO.

Artur Strzelecki has been working in the Internet industry for over 19 years; including over 12 years within SEO. He has a deep knowledge of different SEO processes with a high focus on link building strategies and content optimisation. In addition, he is the author of a publicly defended PhD paper about SEO services for different types of organizations.

BAS VAN DEN BELD

CONSULTANT, TRAINER AND PROFESSIONAL SPEAKER |

Bas van den Beld's goal is to help people develop their talents in public speaking and marketing. He does this by providing coaching, consulting and training on digital marketing related topics and public speaking.

As a speaker trainer and coach at Speak with Persuasion, he helps students get a presence on stage that persuades, with the right body language. After his speaking sessions, his students speak with more confidence, convince and know how to tell a story. Bas takes his students from being good to great!

Bas has worked, trained and consulted with a variety of brands, both in small business as well as some of the biggest brands in technology, travel, and entertainment such as KLM, Viacom, Roland, Artefact, SEMRush, OrangeValley, ANWB and many others.

Tim Vickery

Head of SEO, Samsung Electronics |

Tim is the Head of SEO for the EU region at Samsung Electronics. Tim has a wide array of digital experience having worked in agency and in-house roles covering affiliate marketing, paid search, digital analytics, and SEO. Tim lived and worked for 10-years in Toronto, Canada where he worked on campaign for brands such as Amex, Chrysler, and Aviva. Before joining Samsung, Tim held senior positions with Performics and VCCP in the UK. Tim’s role at Samsung is to coordinate global and regional SEO activity, manage large scale platform updates, roll-out pan-European campaign initiatives, and support flagship product launches.

Guillermo Vilarroig

Independent Digital Marketing Consultant, Specialising in B2B |

In Digital marketing since 1996. Co-founder of 3 different digital agencies and one start up (ecommerce site).

Strong expertise in Analytics and Search. Also in integrating sales and marketing teams in B2B space both in complex verticals as Industries (Salestech and Martech technologies).

Partner of Google Analytics ecosystem since 2006 and other Salestech and Martech players.

Nowadays independent consultant.

Robert Weatherhead

Head of Agency, Fast Web Media |

Over the last 15 years Rob has delivered digital strategies for the likes of BT, The Co-operative, Vax and Injury Lawyers 4U winning numerous awards along the way. As Head of Agency for Fast Web Media he oversees the agency strategy as well as working with key clients to keep them ahead in the ever changing world of search.

Marty Weintraub

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."

His Wiley/Sybex books, "Killer Facebook Ads"Â and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Adam Whittles

Digital Marketing (SEO), Apple |

NICK WILSDON

SEO LEAD - GLOBAL CHANNEL OPTIMISATION, VODAFONE |

Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department.

Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.

Adam Wilson

Global Director of Performance Marketing, Deliveroo |

Umut Yasar

Digital Director, Omnicom Media Group |

Umut moved to Hungary in 1997. He got acquainted with the world of online media while studying civil engineering at Budapest University of Technology and Economics. His first relevant workplace was the group of price comparison sites owned by the Naspers - Allegro group. Here he worked as an AdWords manager on the PPC campaigns of the Hungarian (arukereso.hu) and the Turkish (ucuzu.com) price comparison sites.

Afterwards he continued his career in performance media as a PPC manager on one of Central Media's product called szallas.hu. Since December 2012, he works at Omnicom Media Group Hungary, where he started as the leader of a 4 person PPC team, which grew to 11 people. Later he added the Head of Resolution position to the digital palette of Omnicom with services such as programmatic buying, SEO, social media, attribution modeling, web analytics and tag management etc. Since January 1, 2019 his role is digital director of the agency group.

Murat Yatağan

VP OF GROWTH AT BRAINLY |

Murat Yatağan is an SEO Consultant with 10+ years of expertise on SEO and UX, of which 5 years derives from his Senior Product Analyst role at Google Search Quality Team (aka. Trust & Safety) in Ireland. During his consultancy career he built expertise on technical SEO, high quality content creation strategy, outreach and international SEO throughout managing 65+ clients globally from various business verticals.

Currently, he works at Brainly as VP of Growth in Poland. Before joining to Brainly, he worked at Global Savings Group as a Senior SEO Manager with a specific focus on technical SEO and offsite quality between 2017 and 2018 in Germany.

He is a member of Advisory Board at a San Francisco based startup Indisera focusing on growth strategies and technical consultancy. He has been a Judge for UK Search Awards, MENA Search Awards and European Search Awards since 2016, and he also became a Judge for US Search Awards in 2018. He's also an Ambassador of OnCrawl.

LUKASZ ZELEZNY

Lukasz Zelezny is the head of organic acquisition at Uswitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

In 2015 he traveled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops where he is sharing tips around SEO, Social Media and Analytics.