In downtown Milan, people woke up to the spectacle of a submarine that pushed its way up through the street. However, as you might’ve guessed, it was all part of a massive publicity stunt for Workers for Europe Assistance IT, an insurance group based in Italy. The installation was erected to promote the firm’s ‘Protect Your Life’ campaign.

I don’t know if they got their message across to the public, but they definitely got everyone’s attention.