SEGA’s Sonic Boom Gets Master Toy

Apr 25, 2014

SEGA has unveiled details of the upcoming TV series and consumer products program for the newly launched brand of the Sonic universe, Sonic Boom.

Featuring a new look for Sonic and his friends, the new brand will see one of the largest licensing initiatives SEGA has undertaken in recent years, as well as the company’s first-ever, CG-animated television series.

The “Sonic Boom” (52 x 11) television series, which is being coproduced by SEGA of America and OuiDO! Productions, will debut on Cartoon Network in 2015.

Australian licensing agent Merchantwise is working with SEGA to expand the global merchandising campaign for the property, which will be anchored by the new master toy partner Tomy.

Tomy’s line will showcase the fresh character looks and innovative play patterns based on the new TV series. It will span a broad number of categories including plush, action figures, remote control, role play, vehicles and novelty.

“SEGA is constantly looking to feed the appetite of Sonic fans, new and existing alike,” says Hiroyuki Miyazaki, chief content officer, Sonic, SEGA. “The various pieces of the Sonic Boom project, such as its unique look, mix of comedy and action and its focus on the whole ensemble with Sonic as the star, offer another exciting part of that universe for people to explore and enjoy. It will be at once familiar but also new.”