– There’s a unified inbox for Instagram and Facebook, so you can view and respond to all engagements in one place.

– Streamlined video publishing – you can create playlists, publish content across all of your own Pages, and even bulk upload content to multiple Pages.

– Powerful reporting and analytics tools – it’s never been easier to see just how well your videos are performing. There’s even information like fan demographics, which might influence the sort of videos you make.

– Access to the Sound Collection – so you can add studio-quality music and sound effects to your videos.

Most of these features have been available in some form for some time now. But now that they’re all in one place, it’s much easier, and much less fiddly, to make the most of them.

One thing that’s brand new, though? Loyalty insights!

What Sort of Videos Do People Really Want to See?

With the new loyalty insights, you can nurture a loyal audience of repeat-viewers and regular visitors. You’ll be able to see when you’re getting new followers, whether viewers are returning, and how long people are watching your videos for.

This audience retention metric is brand new, and apparently people have been requesting it for a while now. It’s easy to imagine how it might prove useful. If you know what sort of videos keep your viewers coming back, then you’ll know what sort of content to focus on!

Another brand new feature is Facebook Ad Breaks. If you sign up to this service, Facebook will display adverts at the start of, or in the middle of, your videos. This will give you an extra source of revenue from your Page.

Not all Pages are eligible though. You need at least 10,000 Facebook followers. And you need to have generated more than 30,000 1-minute video views in total over the past two months.

So… something to aim for?

What Do You Mean You’re Not Making Videos For Facebook?

All signs indicate that videos perform better than any other type of content on Facebook.

And now Facebook has made it easier than ever to make your videos work for you.

So if video isn’t currently part of your content strategy, maybe it should be?