Premium brands startup Smytten launches new android app Amour

Smytten stated it has a focus on curation and aims to enhance the way Indian consumers discover, interact with, and purchase premium products and services.Anumeha Chaturvedi | ET Bureau | February 25, 2016, 18:27 IST

Premium brands startup Smytten has launched its new android app version called Amour. Smytten was launched in November 2015 by ex-Unilever global director and Google head of business marketing, Siddharth Nangia and Swagata Sarangi respectively.

Smytten stated it has a focus on curation and aims to enhance the way Indian consumers discover, interact with, and purchase premium products and services.

After a private beta launch with around 1000 consumers,the final version of the app has been named Amour. Consumers can access the platrform on a request for an invite basis.The platform offers premium products and services across more than 50 brands.

Swagata Sarangi,co-founder of Smytten said: "Smytten is one the first platforms in India that aims to disrupt the way premium brands retail their products.We are creating a rich and seamless experience for the consumers in the online world for them to have a differentiated experience which premium brands have been primarily able to deliver only in an offline retail environment. We will merge the strong online offline divide that exists today in premium sector by combining technology, design thinking and service excellence”