What is User intent?

Whether you are running an organic search or PPC campaign, it all starts with keyword research.

Keyword research is the first step. Have you ever asked yourself, What is the intent of the keyword?

The intent will determine the type of content you would develop to nurture the prospect through the funnel.

Intent is one of the most significant variables in marketing. All customer journeys, sales funnels, and brand engagement begin with intent. according to Rohan Ayyar editor at Search Engine Land

“Brands that use data to uncover the context and motivation behind every search that leads users to their website will be able to deliver an experience that eventually translates to revenue for them. How, then, can you go about capturing customer intent, and influence the decisions that they make and the actions that they take?” according to Rohan Ayyar editor at Search Engine Land

Searcher intent refers to the “why” behind a given search query — what is the searcher hoping to achieve?

User intent is an important ranking factor by Rank Brain in determining search relevancy.

Additionally, you can find a variety subtypes of keywords that reveal a whole lot about the intent of the searcher.

Branded keyword search

Non branded keyword search

Product-related search

Business Value based search

Competitors related search

Demographics search

Occasion related searches

There are four types of intent according to an article published on SEW