THE SOURCE OF THE NAME

ST. LOUIS -- It's a label creator's dream. Save-A-Lot here is so dedicated to custom labels that is has created some 100 registered names just for itself.Where do the label ideas come from? Often the inspiration is truly home-grown. J. Higgs potato chips are named after company chief financial officer Joe Higgs. Gilmore's Gourmet popcorn bears the namesake of controller Larry Gilmore.Vice president