F E E D

W E E D

A P P R O A C H

Enable brand recognition through distinction and consistency. A brand must register in the minds of busy people. When time is short and memories are overloaded, the most recognizable brands identify.

D I S T I N C T I O N

The world is full of indistinguishable organizations with similar offerings—desperately trying to convey their uniqueness with the same generic vocabulary. Surrounded by too much to see, hear and understand, people rely on unique verbal and visual cues to help them distinguish one brand from another. A brand becomes a verbal/visual differentiation tool—triggering thought and ensuring recall.

C O N S I S T E N C Y

In the face of constant change—restructuring, employee turnover, outsourcing—maintaining the integrity of a brand is no easy task. It demands strict control of the words, images, sounds and experiences that shape an identity over time. Internal and external resources must unite to manage and communicate the brand consistently across every medium.

@ G R O W I N G B R A N D S

B R A N D = C H A R A C T E R

“Character is something that you have and something that you are. You could be marooned on a desert island and your character would still be important. In fact, it would likely be very important in that situation. But charisma wouldn’t do you any good at all. Charisma requires the presence of others, while character is all about you. Character is the person you are after you’ve chiseled and chiseled and have gotten past all the unnecessary material to what’s underneath.” — Rohn