The secrets of successful content marketingIf you want to become a successful content marketer, it's important to focus on the needs of your target audience, writes Doug Kessler. "Understanding your prospect's world takes a bit of work. But no effort will ever deliver a higher return," he writes. Develop a strategy to guide your content-marketing efforts, and allow your passion for the subject matter to shine through, he recommends. MarketingProfs
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Minn. launches website to explain health insurance exchangeMinnesota's state budget office has launched a website about the state's coming health insurance marketplace. The website features a cost calculator and video explaining the marketplace and is a work in progress, says State Budget Commissioner Jim Schowalter. The website is aimed at consumers, employers, brokers, insurers and health care providers. Minnesota Public Radio
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States might shift high-risk patients into exchanges soonerSome states are reconsidering how and when they will move patients from high-risk health insurance pools to the forthcoming marketplaces after HHS announced reinsurance funds would go to plans with the most expensive enrollees and high-risk pools could not receive reinsurance funds. "The race is on to get people moved over so that plans can benefit from the reinsurance program when it's most generous," said Amie Goldman, CEO of Wisconsin's Health Insurance Risk Sharing-Plan Authority. Politico (Washington, D.C.)
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Study: Long-term-care costs are investors' top financial worryAmericans worry more about paying for long-term care than they do about having enough money for retirement, a study from UBS Wealth Management Americas says. About a quarter of respondents said they were "highly worried" about paying for health care in old age, compared with 14% who expressed that level of concern about having sufficient retirement savings. OnWallStreet.com
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Keeping you on pace with implementationSessions at AHIP’s Exchange Conference, March 14 and 15 in Washington, D.C., will cover the topics of most concern to health plans, from SHOP Exchanges and the employer perspective, to concerns on network adequacy and care continuity. Learn more and register.

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