August 21 @ 11:30 am - 1:00 pm

Angela will be presenting “Stupid mistakes REALLY smart people make to mess up their brand.” Often representing actual rocket scientists, Angela and Spark Rocket help these and other extremely smart technologists (and the teams supporting them) to avoid critical mistakes in brand development and the brand life-cycle. This presentation will speak to the needs of companies in various stages of brand development and maintenance and hit on key points like:

What’s in a name (or a logo or an image)? Because a rose with a bad name doesn’t always smell as sweet!

One of these things is not like the other: consistency in branding is mission critical in the digital age.

Angela Kendall has spearheaded marketing campaigns with dramatic ROI for over 20 years. She has served multiple start-up and early stage companies, crafting strategic marketing & business plans enabling funding and early-stage revenue contracts over $100 million. She has carried many companies through launch and exit strategies like successful IPOs or buyouts. Angela owns Spark Rocket Marketing, a full service marketing-communications firm that carries companies through the three key stages of marketing development: Brand, Launch and Engagement. The company specializes in B2B marketing largely for technology manufacturers from industries like security, communications, pharmaceuticals, energy, chemistry and commercial construction.

Network, learn and mingle with fellow professionals from Manatee & Sarasota counties and the surrounding area all along the Innovation Coast. We feature informative and exciting events with engaging speakers handpicked from the area’s best and brightest people, all of which will propel your skills and businesses forward.

You’ll learn fresh perspectives and about new innovations in technology, business, education, and more. Mark your calendar and be prepared at each session to learn new tools and tactics and arrive early for business networking opportunities.

Be sure to subscribe to the Station 2 Innovation newsletter which includes our events and other important happenings that you’re sure to benefit from.

At Station 2 Innovation we believe that successful businesses don’t grow in a vacuum. That by providing opportunities to connect people and to develop their skills to start, grow and build their business – we all win.

Join us on Tuesdays when we schedule programming for Network & Learn sessions where we feature informative and exciting speakers who share their stories and lessons learned to help you and your business grow.

Station 2 Innovation is located in Bradenton’s Historic Station 2 Firehouse and offers open coworking, coworking at dedicated desks, limited office space, and conference room / meeting room spaces for your next presentation, workplace seminar, or off-site retreat. A change of scenery to our our presentation spaces will help employees/colleagues break free of normal habits, get their minds working in a less restrictive environment, encourage communication and input, and promote creative thinking. See you at Station 2!