The upcoming Milano Unica Show is scheduled to take place
from 10-12 July 2018. This international textile fair from Milan was created
from the quality and tradition of Italy’s most prestigious production mills and
is composed of top-tier “Made in Italy” exhibitors divided into; Ideabiella,
Moda and Shirt Avenue.

Milano Unica’s textile suggestions for A/W 2019-20 season
is more than just a positive opening message with its colours and the material
manipulations. MU’s Style Commission led by the art director Stefano Fadda starts
from the concept of union between peoples and nations at different latitudes of
the world.

Milano Unica has been able to achieve this by unifying
different districts, realities and textile cultures and making differences a
trait d'union for a single appointment.

The concept of "Nations to Nations" translates, through three style
chapters related to Organic Grunge, to Artisan Essenzialism and to the Romantic
Techno, in the combination of the values ​​of tradition, craftsmanship, the
operational know-how of different countries in order to recreate an
unprecedented, modern plot that weaves the different cultures.

The input is to play with the contrasts of colour, weight
of fabrics, drawings, structures and prints. Always keeping in mind, a
priority: the fabrics of the future will have to be respectful of the
environment through a reduction of chemical products, waste of water and
polluting energy sources.

Milano
Unica in
the presentation of Tendenze Spring/Summer 2019, proposes trends
based on: Air, Water, Earth. a return to the basic elements of life on
our planet

A format conceived
by Stefano Fadda and a committee of international experts in the sector,
take the form of three “short stories”, whose main characters, each an icon
representing one of the three core elements, experience surprising and
fascinating adventures: "Jacques Cousteau and the mystery of
Atlantis", "The Masai and the victory at Zabriskie Point” and
"Nureyev and ballet in boreal space".

These stories give
rise to the core themes – Submarine Organic Neoclassicism, Minimalism
and Tribal Purity and Hyperfuturistic Cyber Glam – that accompany the
visitor through the colors, textiles, unusual combinations, recycled materials
and audacious proposals that prefigure tomorrow’s fashion and where it
will take us in its continual evolution, in step with the rhythm of the
changing contemporary world.

The three
adventures are collected in the Trend Book, the complete guide to
Tendenze S/S 2019, together with thematic ideas, suggestions and all the
proposals that will inspire the coming collections.

Fashion and cinema have
always had a deeply rooted relationship, feeding and inspiring one another.
This is why for the next FW 2018/19
season, Milano Unica has decided to make reference to cinema
production, choosing freely different works that share absolute value, citing world’s
most prominent directors, the history of cinema, their works and re-propose
them for their aesthetic value and inspirational level.

“The process proved more complex than a simple re-proposal, because different
imaginative hypotheses of direction were taken into account, to create new
visual and aesthetic emotions with amazing combinations of works and authors
from different countries,” explained Stefano Fadda, Creative Director.

As a result, four key themes emerged: Edonism and trumpism, The glamorous Agender, The performing Britishness and The extreme spiritual traveler.

The big screen serves as the point of
departure for presenting these four themes that Milano Unica has identified for Fall/Winter 2018/19 ,
analyzing the link between cinema production and fashion and imagining unusual
collaborations: four famous directors tried their hands at shooting movies and
TV series made by other artists, yet close to them in terms of suggestions,
similarities and intuitions.

THE EIGHTIES - like for instance, in the family saga of “Dynasty”,
close – in some ways – to the way Americans imagine the Trump ideal, whose
keywords are excess, ambition and luxury, much like the typical situations
described by Paolo Sorrentino in “The Great Beauty”. In the fashion lexicon
this translates into the opulence in the choice of the materials, baroque items
winking at haute couturewithout renouncing an ironic nonchalance when
the talk turns to the concept of luxury.

UNCONVENTIONAL - Glam pop combined with a transversal, agender and
global style. Pedro Almodóvar becomes the director of “Victor Victoria”, so
that all of its ironic and unconventional characters can extend a hand to those
who lampoon around middle class respectability. The result is a collage of
patchwork fabrics, unusual combinations, mixes and matches for an uncommon
style.

HI-TECH – Aesthetics, speed, practicality. Stanley Kubrick meets
Sherlock in his modern persona. The futuristic vision of the director of “2001:
Space Odyssey” meets the classic British elegance, transforming it into a new
concept where hi-tech pragmatism plays a central role.

THE JOURNEY - this is the theme of the vagabond spirit, the world
hopper that combines Bernardo Bertolucci's “Little Buddha” with the language of
Quentin Tarantino, the director of “Kill Bill” and “The Hateful Eight”. The
world of oriental simplicity intertwines with the fast world of American
culture to give rise to a new style for a globetrotter capable of surviving
even in the most extreme conditions, while never neglecting his elegance.

An analogy between the art of cinematographic assembly
for movie production and the accurate experimental alchemy of raw materials for
fashion.

The Fall/Winter 2018-2019 edition
of Milano Unica, will take place from July 11-13, 2017, at RHO, Fieramilano in Milan, Italy.

2017-06-22 Pitti Immagine Uomo as a global reference point for Mens Fashion

The creative energy, stylistic innovations and overall
quality of the proposals met with the favor of all the best national and
international buyers at Pitti Immagine Uomo no. 92: the foreign figures confirm
the excellent results recorded last June whilst there is a slight drop for
Italy (due to the strikes in the transport sector) 19.400 buyers attended the
trade show, over 30.000 visitors.

The big international and Italian buyers confirm Pitti
Immagine Uomo’s position as as a global reference point due to its lifestyle
dimension and quality scouting, which aims to present the most interesting new
ideas from the very best Italian and international companies that experiment
with and innovate styles and materials.

The variety of the collections and presentations, the
international partnerships (see the Guest Nation Australia, Japan Fashion Week,
Liberty projects) and the special events (the exhibition at Palazzo Pitti, the
JW Anderson and Off-White catwalk shows, the accolades to the Italian designers
Curradi and Alanui…), confirm the same.

In quantitative terms, there were 19,400 registered
buyers: foreign attendance was confirmed at about 8.400 international buyers
arriving in Florence. The total number of visitors widely exceeded 30,000.

“With regard to the data for Italy,” says Raffaello
Napoleone, CEO of Pitti Immagine, “we have to think about what has happened in
our distribution system: classic retail has narrowed greatly, internal
consumption has remained stationary… a buyer on a big digital platform
purchases a lot more than a little boutique can order, even if it is of high
quality. Basically, these trends reflect the fair’s increasingly stable
international leadership.”

2017-04-04 The 10th edition of MILANO MODA DESIGN takes place from April 3rd to 9th; coordinated by Camera Nazionale della Moda Italiana

The 10th edition ofMILANO
MODA DESIGN takes place from April 3rd to 9th and
has beencoordinated by Camera Nazionale della Moda Italiana,
grouping events by fashion brands presenting their Home Collections or hosting
special events in collaboration with internationally renowned designers.

33 brands (Agnona, Louis Vuitton, Manuel Ritz, Paula
Cademartori join the calendar for the first time), 50 events and 9
Home Collection presentations compose the calendar of Milano Moda
Design, whose aim is to celebrate the union between fashion and design, two
realities representing the excellence of Made in Italy.

You can experience the event through its website milanomodadesign.it and see the highlights from Milano Moda
Design events through five exclusive videos that will be realized by the editors of MF
Fashion.