At JUUL Labs, we are innovating to improve the lives of adult smokers. In addition, see how we are actively combating underage use of nicotine products.

“This might just be the first great e-cig”

“An extremely attractive and compact little device that packs the same amount of nicotine as a pack of cigarettes into a tiny liquid-nicotine cartridge”

“JUUL: The iPhone of E-cigs”

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JUUL was designed with Adult smokers in mind.

JUUL is for adult smokers seeking a satisfying alternative to cigarettes. The JUUL vaporizer has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine, unlike standard e-cigarettes. These qualities are unique to JUUL. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.