How TMilford started their logo design journey

Company name

EcoFriendlyBasics.com is the blog for Earthen Motion, LLC

Overview

Earthen Motion, LLC is a new company. The company blog, EcoFriendlyBasics.com will be launching soon. I need a logo designed that I can use in the header of my blog. EcoFriendlyBasics.com will help people learn how to live a more eco-friendly life without a bunch of confusing, expensive, far-flung mumbo jumbo. I'm not trying to change the world in a single bound, just encouraging some easy lifestyle changes with basic why & how info that's easy to understand and do-able for the average person who doesn't necessarily want to suck the life out of planet earth.

Tell us a bit about who you are and the people you reach

My target market is people who may be wondering what the whole eco-friendly, environmentally friendly, green living thing is all about. They don't want to ruin the environment, but they don't necessarily want to live in a grass hut either. They're not tree-hugging environmental activists. Just regular folks who want to know the basic issues and what small changes they can make in their daily routine to lessen their negative impact on the environment.

Requirements

I would like to see an easily-identifiable icon type logo, and the text "Eco Friendly Basics"

Because the whole purpose of the site is to present simple, basic info, the logo shouldn't be too complex or "high-tech" looking. It should not look intimidating to my target audience, who are new to the whole "green living" thing and not already "eco-savvy"

Colors: Because of the theme, I'd like to stick to colors found in nature for the most part. Blues, greens, brown/beige, etc. I haven't designed the site yet, but I will draw from colors in the logo. Here's an example of a color scheme I like: http://www.flipdog.com/jobs/lynchbu…part-time/
although, I think I'd like the green a little more "muted." It should have an "earthy" feel to it. Feel free to be creative with the color scheme, the link is just an example.

This is not a "stodgy" news type website. It will be written in plain, easy-to-understand language, and will take a "light" sometimes humorous approach to eco friendly living.