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Dynamic entrepreneurs and change-makers

METal events range from talks with high-profile thinkers to connecting ideas and collaborations.

The Art of Storytelling - Elan Lee

We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?

In our information-saturated age, business leaders won’t be heard unless they’re telling stories. Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all. But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller. We are programmed through our evolutionary biology to be both consumers and creators of story. It certainly can be taught and learned.

At this week, we will hear from storytelling pros hows it’s done the right way to win an audience and close the deals.

Professional technologist and storyteller. Creator of Exploding Kittens and Bears vs Babies Elan Lee with share his wisdom.