Those emotions may feel uniting in the moment, but they are a cancer because no one can sustain them for a long period of time.

The ones that do become people few want to be around. And the ones that let it go, can't move on and still be with your brand. So they move on without you.

3. SAFE SPACES

The term and idea of “safe spaces” needs to be retired. The idea that a full grown adult, can't handle reality begs the question “what else can't this person handle?” “What else will they run away from mid project without a moment's notice?”

Though brands come in all shapes, sizes, and catering to every need possible- stability, commitment, and consistent emotional temperament is a must for any brand.

By showing a lack of follow through, extreme rage, and hysterical outbursts- you don't just lose your current clients, you lose potential future ones as well.

You see, the negative actions we have been talking about tend to be well documented and spread like Wildflower. It is hard to live such outbursts down.

So before you act, before you cry, before you scream, before you run away- make sure that you are willing to live with the consequences of your actions.