Blog

Building Business Outside the Boardroom Sometimes, the best business relationships are developed outside the boardroom at networking mixers, dinner or even at a conference. That's where PureSpectrum’s CEO and founder Michael McCrary connected with Alice Butler, Senior Vice President at M/A/R/C Research, to shape the future of market research....

Norman Behrend joins the team as Managing Director, Central Europe. In this role broadening the coverage capabilities of the PureSpectrum European team, he will be focused on expanding business and the PureSpectrum corporate network in the region. “I am excited to head up the Central European expansion of PureSpectrum. I...

New to the PureSpectrum platform, a better way to organize and manage your quotas while in field. View different segments of your custom-set audiences with a new searchability feature and pagination feature. After launching your study, click on the survey in your project dashboard to pull up your Survey Management...