Blog Comments & Posts

If you use Google Analytics then this bug hyper inflates all your metrics and causes you to make sub optimal marketing decisions. I was recently checking my bounce rates like every analyst does now days and was shocked when I saw my home page with an 83.95% bounce rate. It’s not a blog either it’s a B2B site offering various services which made no sense at all. Put your detective hat on and guess what, you’ve got a bug.

Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, how to do multiple goal conversion tracking and the secret success behind cross domain tracking.

You could add clickdensity tools like crazyegg, clicktale etc. onto your experiment pages to get more insight. For example if your split testing a form page then you can see the form interactions between your experiment pages i.e. drop off and abandonment on specific parts of the form. This then allows you to monitor page element interactions from A/B split tests.

It's most likely a bot but why would you want to see "bot visits" in your analytics which hyperinflates your home page bounce? If you use a filter or an advanced segment to get rid of it and prevent a high bounce rate which is caused by un human like actvity then this is a fix.

I've checked the trends over time but there is no clear spike, The only spike being as follows: The following day after tracking was launched this traffic existed. Again constant visits around 145 per day. Am going to dig a bit deeper with this one though.

BTW when you segment by service provider the main bulk of the visits can be attributed to