Press Releases

Neiman Marcus, Pizza Hut, Staples, United Airlines Among Top
Merchants to Offer Visa Checkout as the Easier Way to Pay Online

SAN FRANCISCO--(BUSINESS WIRE)--Jul. 16, 2014--
Visa, the global leader in payments, today announced the launch of Visa
Checkout, a quick and easy payment service that enables consumers
throughout the United States, Canada and Australia to pay for goods
online, on any device, in just a few clicks.

“As people around the world spend more time and money online,
particularly using mobile devices, they are demanding a fast, secure and
frictionless way to shop using the payment cards they already know and
trust,” said Charlie Scharf, chief executive officer, Visa Inc. “Through
insights provided by our cardholders, financial institutions and
merchant partners, we designed an online payment experience that
continues to deliver on this promise, bringing us closer to the
simplicity and speed of the ‘swipe’ in the online world.”

According to data from comScore, in the first quarter of 2014, 47
percent of total eCommerce spending in the United States was done with a
Visa product1. Security, ease of use and loyalty benefits
were among the top reasons cited by cardholders when asked why they
prefer to use their Visa account when making online purchases.2

Easier Way to Pay

For consumers and online retailers, Visa Checkout offers an easy and
secure way to pay online. Enrolling in Visa Checkout is intuitive and
simple, and shoppers can use any Visa debit or credit card or even other
branded cards to make purchases from a PC, mobile device or within a
mobile app. Once enrolled, shoppers simply provide their username and
password to complete the payment process -- without ever having to leave
the merchant’s website.

The online checkout experience continues to be a consumer pain point
with shopping cart abandonment rates as high as 68 percent 3,
according to research firm, eMarketer. In many cases, consumers have to
click through multiple screens, filling out detailed information before
completing a purchase. The problem is even more pronounced as devices
become smaller with 86 percent of shoppers never completing their
purchases on mobile devices3.

Strong Merchant Participation

Neiman Marcus, Pizza Hut, Staples and United Airlines are some of the
newest merchants who will offer Visa Checkout. They join other top
online retailers, such as 1-800-FLOWERS®, Beyond the Rack, Cineplex
Entertainment, Jos. A. Bank, Live Nation, lululemon athletica,
MovieTickets.com, Newegg, Rakuten.com, Teleflora, Ticketmaster,
TigerDirect and Wine Enthusiast which plan to use Visa Checkout for
quick and easy payments. Visa Checkout replaces the V.me by Visa
service, first introduced in 2012.

“Visa Checkout offers our customers another simple and secure way to
quickly order online from Pizza Hut,” said Baron Concors, chief digital
officer, Pizza Hut. “We’re focused on making the digital ordering
experience as easy as possible and adding this checkout option with Visa
Checkout does just that.”

“People aren’t looking for another wallet - they just want a simpler way
to pay online, particularly on mobile devices, and that’s exactly what
we designed Visa Checkout to do,” says Sam Shrauger, senior vice
president, digital solutions, Visa Inc. “And for merchants and financial
institutions, we’ve made Visa Checkout easy to implement and added
advanced security features to help reduce the risk of fraud – all with
the strength of the Visa brand behind it.”

Driving Mass Consumer Adoption

Visa will drive broad awareness for Visa Checkout through a
multi-million dollar advertising campaign, launching today in digital
and social channels, and on television later this year. The campaign
will feature participating merchants and a broad range of consumer
offers and promotions.

Leading payments card issuers, community banks, and credit unions are
all participating in Visa Checkout. This includes more than 180
financial institutions and organizations around the world such as:

Bank of America

BB&T Corporation

BBVA Compass

Card Services for Credit Unions – CSCU

Chase

Citi

ICBA Bancard

Navy Federal Credit Union

PNC Bank N.A.

Regions Bank

U.S. Bank

Wells Fargo Bank

“Visa Checkout simplifies online shopping -- much the same way the
original Visa card simplified shopping in person - allowing customers to
securely speed through online checkout,” said Dominic Venturo, chief
innovation officer for U.S. Bank Payments Services. “Consumers expect
payment technology to be simple and secure, and Visa Checkout delivers.
We see Visa Checkout as a perfect complement to U.S. Bank’s current
online banking and payments services, and we are thrilled to further
enhance our customer experience with this new capability.”

Visa Checkout SDK

With the launch of Visa Checkout, a new mobile SDK is also available,
allowing developers to quickly build and implement a native in-app
checkout experience for iOS and Android-based devices.

The Visa Checkout SDK files and related documentation are available for
download from the Visa Developers website at http://developer.visa.com/visacheckout.
The Visa Developers program offers tools, technology and support for
developers interested in building innovative payment solutions.

Visa Checkout Availability

Starting today, consumers can sign up and use Visa Checkout through
select banks, through participating merchants or directly at www.visacheckout.com.

Visa merchants across the Internet are applauding the launch of Visa
Checkout. The following are additional quotes by leading merchants:

"Service is our top priority at Neiman Marcus. We are always looking for
ways to make our customers’ shopping experience simple, easy and
seamless,” said Wanda Gierhart, chief marketing officer, Neiman Marcus
Group. “Visa Checkout achieves that in a way that closely mirrors the
in-store payment experience.”

"Staples strives to innovate its e-commerce experience on behalf of our
customers, both consumers and b-to-b companies, so they have access to
the most bleeding edge digital solutions," said Faisal Masud, executive
vice president of global e-commerce, Staples, Inc. "Adding Visa Checkout
will make it easier for them to complete their orders so they can get
back to making more happen in their homes or with their business."

“United continues to advance our digital channels to offer our travelers
the mobile convenience and control that they increasingly expect and
value,” said Thomas F. O’Toole, United senior vice president of
marketing and loyalty and president of MileagePlus. “With rapidly
growing numbers of customers depending on united.com and our popular
mobile app to manage their travel, Visa Checkout is a terrific new
option for our customers.”

About Visa

Visa is a global payments technology company that connects consumers,
businesses, financial institutions, and governments in more than 200
countries and territories to fast, secure and reliable electronic
payments. We operate one of the world’s most advanced processing
networks — VisaNet — that is capable of handling more than 47,000
transaction messages a second, with fraud protection for consumers and
assured payment for merchants. Visa is not a bank and does not issue
cards, extend credit or set rates and fees for consumers. Visa’s
innovations, however, enable its financial institution customers to
offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products.