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Why People Read Blogs

I don’t know what it’s going to take to kill the “teenagers in their pajamas” stereotype but I suppose I should be grateful. If these people were any less lazy and stupid we wouldn’t have a readership.

Exactly. The reason blogger have readers is because the “traditional” media is not serving the public interest.
In the above-referenced post, Jane quotes from the 2006 Blogads Readership Survey:

The median political blog reader is a 43 year old man with an annual family income of $80,000. He reads 6 blogs a day for 10 hours a week. 39% have post-graduate degrees. 70% have contributed to a campaign.