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Majestic Wine toasted a sparkling Christmas, reporting sales growth of
8.4 per cent as customers traded up to more expensive bottles. Like-for-like
sales, which exclude the 13 new shops opened last year, rose by 4 per cent
in the nine weeks from November 1 to January 2.

Steve Lewis, the chief executive, said that he was “delighted” with the
figures, which he attributed to an influx of new, younger customers and
increasingly upmarket tastes. Best- sellers included Argentinian malbec,
prosecco and wines from Burgundy, Bordeaux and Rhone, Mr Lewis said.