Coolblue adds augmented reality to app

Wednesday 9 January 2019 | 11:54 CET | News

Dutch web store Coolblue has added augmented reality (AR) functions to its app. Customers can use the app to see, for example, if a certain TV will fit in their house or match their furniture. The company noted that about 15 percent of all TVs sold get returned because the device does not fit in size in the house or with existing furniture. The web store hopes to bring this percentage down with its new app function.

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