Posted
by
samzenpus
on Wednesday September 08, 2010 @04:36PM
from the what's-in-a-name? dept.

itwbennett writes "If Larry Page and Sergey Brin had stuck with the first name for their search engine, we'd be 'BackRubbing' instead of Googling. But the fun doesn't stop there. The unforgettable Go Daddy was first saddled with the eminently Seussian moniker 'Jomax Technologies.' And as for Yahoo!... its original name just rolled off the tongue: 'Jerry and David's Guide to the World Wide Web.'"

1. Register a domain. The most difficult step.
2. Check for trademarks yourself.
3. Pay an attorney to check for trademarks. They will find conflicts that you never imagined and that you disagree with, however they understand the trademark office better than you.
4. Now create that s-corp, llc, etc.

Names don't make much of a difference if they are pronounceable and don't have unintended second meanings.

If it were called Akfarlopagop, I'd get tired of typing that and feel like an idiot when trying to tell someone about it....and they would likely misspell it. And it's not like they can use google to look up Akfarlopagop because....google would be it.

Or if it were called Smallwinky. You should smallwinky that. Let me smallwinky that for you.

Names make a difference, it's just really hard to notice it until you take it to the more extreme/foolish names.

Google is easy to spell when you hear it.....and not so hard to pronounce that you'd have a lot of people saying it differently.