Because in the past the user only had to decide whether to share something they just read, but now they have to think about every single article before they even read it. If I read this article, then everyone will know I read it, and do I really want people to know I read it?

Just when you thought the like button was the worst thing to happen to the Internet (which is a misnomer, because the idea really started as the Digg button and isn’t really much different than Diggs and Reddit Upvotes), Molly Wood makes an argument that Facebook’s frictionless sharing hurts more than helps.

Sharing and recommendation shouldn’t be passive. It should be conscious, thoughtful, and amusing–we are tickled by a story, picture, or video and we choose to share it, and if a startling number of Internet users also find that thing amusing, we, together, consciously create a tidal wave of meme that elevates that piece of media to viral status. We choose these gems from the noise. Open Graph will fill our feeds with noise, burying the gems.

The only problem with this argument is that Facebook is THE LAST place to go for thoughtful stories on the web. These stories appear on Facebook long after they appeared on Reddit or any other site you may read. It was like this way before Open Graph ever appeared.

No offense, but your friends (and my friends) are probably shitty curators. At the top of my activity feed is something about how three people like Coors Light. Going to Facebook for gems is like going to the toilet for a glass of water.

Also, this Thanksgiving my 14-year-old niece made fun of me for sharing Spotify and Rdio plays to my Facebook account. BUT THAT’S THE DEFAULT!

Essentially, Mojo makes sharing music with your friends through iTunes wildly simple, from its simple interface to its brilliant implementation. If you’ve ever used apps like previously mentioned ourTunes to download music from shared libraries, you have an idea of what Mojo does, bu you should still prepare to be amazed.

It looks awesome, but the account creation makes me feel uneasy. I give it until the end of the month for its first cease and desist.