Tag Archives: business list

When building a B2B direct mail campaign, make sure you have the right business list to ensure your company’s campaign is successful. Even if you have a great product or service you want to promote, it won’t mean much unless you’re able to target the right people. Targeting the right customers is simple if you find the right business list, so here are some reminders on how to choose the best one for your upcoming marketing campaign.

Consider your budget

Before you begin any marketing campaign, you’ll need to consider your budget and how much you’re able to spend on your business list. While budget is a concern for many businesses, be wary of any companies offering extremely cheap data. Since high-quality data takes lots of time and resources to compile, super low-cost data is too good to be true. Make sure the company you are working with is upfront about their data collection methods and the cost of their business lists, which might vary from list to list; however, also make sure you let them know about any budget limitations. A good list company will be able to work within your budget to get you the best bang for your buck.

When businesses dip their toes into the world of mailing lists for the first time, they often unwittingly make simple mistakes that jeopardize the success of their marketing campaigns. We know that being a first-time mailing list buyer can be tricky, because you simply don’t know what the best practices are. One of the most common mistakes we see with novice list buyers is that they’ll purchase or rent a mailing list, sit on it for a long time before using it, and then are surprised when their response rates are low. Respecting the shelf life of a mailing list is crucial to running a successful direct marketing campaign, so let’s clear this one up once and for all.

Why do mailing lists have a shelf life in the first place? Well if you think about it, people are constantly moving; in fact, approximately 1.2 million people move every month. That means a consumer mailing list that is even a month old can contain a large portion of outdated addresses, not because it was an inaccurate list, but because people’s addresses changed in the period of time between when it was generated and when it was used. The same goes for business mailing lists; new businesses are constantly starting up, many businesses move locations, and other businesses close their doors altogether. Of course a list with outdated addresses will garner low response rates, because no one is reading that mail! If you let the shelf life of your list pass you by, then you will have wasted a perfectly good marketing opportunity, and marketing dollars along with it.

What makes a business list unique? If you’re purchasing from a bona fide list company, there should be over 14 million total businesses in the database, but how do you know your list company really has access to all 14 million businesses? Making sure that you have access to every available record out there gives you the piece of mind that you aren’t missing out on any of your important demographic.

Businesses come and go so an updated new business list is imperative to your marketing campaign’s success. There are over 150,000 new businesses each month, from brand new companies to growing companies who are expanding to new locations. This is a unique opportunity to capitalize on this new and exciting venture and the only way to ensure success is to work with a list company who goes the extra mile to maintain a current, updated new business database.

At US Data Corporation we augment and verify our data with other reliable data sources. If we’re not able to find two matches of our business list data, it won’t populate into our business database. We have over 2500 unique streams of business data coming in on a daily basis to ensure we have the most accurate and comprehensive business database in the world. Give our business lists and new business lists a try. Your results will speak for themselves.

Looking to target the very people who are in charge of over 75,000 of the largest corporations nationwide? These people are interested in all things relating to business and management and are the perfect prospects for offers including, but not limited to, business books, magazines, newsletters and memberships … continuing education … seminars and workshops … training programs … time management systems … computer systems and software … office supplies and equipment … and much more!

Looking to target Online Advertisers, specific E-Commerce Platform Users, Pay-Per-Click Advertisers, Banner Advertisers, or even clients of a web hosting competitor, online affiliates of your competitors, or users of a given eCRM application? US Data Corporation’s E-commerce Business List contains the most comprehensive collection of online businesses in existence. Contact us today for a free quote or consultation.

For more information, go to this link: http://www.youtube.com/watch?v=GneulMGu2q8