Lycuswebsolutions

Pay-Per-Click-Management

PPC Management Pay Per Click market categories are increasingly competitive. More advertisers are using keyword research, specific landing pages and feedback from web analytics to improve the performance of their PPC campaigns. As a result, the better performing keywords are becoming more expensive, leading to click inflation. This presentation should help you understand the key aspects of setting up and managing a successful pay per click campaign in order to optimise your performance. This presentation will help with generic PPC as well as setting up a campaign with Google Adwords

3. Organise Bidding Understand value of clicks Know value of conversions Quality Score is key Set up a keyword match hierarchy Bid more only when Quality Score is high Reduce bids if conversion cost is unprofitable