PETA’s always been known for their unorthodoxtactics and their “by any means necessary” policy, but this latest campaign is weird even by PETA’s standards.

It boils down to something like, “what does every middle aged women love? George Clooney. If we injected his sweat directly into tofu, then would they vicariously love the tofu too?”

PETA obtained a used towel of Clooney’s from a recent visit to the gym, and wrote Clooney asking to inject his sweat into tofu they would market nationwide.”Your fans would swoon at the idea of eating CloFu,” said PETA president Ingrid E. Newkirk in the letter.

“As a mammal, I’m offended,” Clooney said. We’re not sure what makes less sense – PETA’s proposal, or his response to it.