How to Handle Client Objections

No means no…or does it? When a client or prospect says not yet, not now, or not for me, what do you do? You turn to what you’ll learn in this class! Lori Craft is ready to teach you how to handle client objections and help you turn your client’s frown upside-down.

You’ll learn the benefits of following the Boy Scout motto and being prepared…and then how to handle the exceptions and situations that crop up like the consummate professional you are. Don’t miss a second as you learn about…

Having policies and procedures in place to stay consistent (and still be flexible).

Preparing an information packet to guide your client through every aspect of your studio’s process, including expectations (and how this helps avoid some objections).

How to answer some of the tough, but common questions photographers tend to get.

What to do if the client does end up objecting or disputing something (from how to respond while keeping your cool to how to help it end well!)

Whether or not you have to go so far as to re-shoot, refund or replace the image, Lori demonstrates how to handle the tough situations, even providing practice objections and solutions. When you’re done, you’ll have the confidence to be firm, professional and kind, and even know when and how to walk away gracefully.

Lori Craft manages a successful portrait studio in the historic town of Marshall, Michigan with her husband, Dennis Craft. Together they operate Craft Photography. Dennis is the portrait photographer and Lori's talents for the business lie in the marketing and promotional areas of the studio.

The Crafts owe much of their studio success to Dennis's creative photography and the passion both Lori and Dennis have for business, with an aggressive marketing plan and a good relationship with their staff and clients. Lori's plan for the business has expanded in the last few years to include underclass and event photography. As the industry and the economy changed, so did the portrait studio.

Lori received her Craftsman Degree in 2000. She enjoys being able to travel and speak to photographers about her role in the industry. Lori has been a featured speaker for PPA, a variety of State and Affiliate organizations, and industry leaders such as Burrell Colour Imaging and Kodak. She has had the opportunity to speak internationally to photographers in both Korea and China and enjoys working with photographers to inspire and encourage them to look at their business with a new perspective. Lori is constantly exploring new avenues of marketing and business and continues to work at growing their studio despite the declining economy. With all that in her life, which she balances with great enthusiasm, her most treasured position is Mom to her three children.

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