of ensuring food is produced with high ethical standards. Food should be produced with high standards of food production ethics. Poultry should be cared for properly, and food products should be free of harmful additives and minimally processed.

and we want to provide them a choice with purely different chicken products. Everyone in the world, regardless of faith and ethnicity would like to serve their families food, that is produced right, just as you would.

wholesome and produced the right way. Simply put, when you prepare a meal at home, you keep it wholesome. You neither add harmful additives, nor force it to go through harmful processes, so why should we, since our chicken products will be consumed by your family, and ours too? It is a simple question, yet so powerful and all encompassing.

Our ethos drives us to provide you products that are Purely Different™.