We are thrilled to share the news that renowned American fashion designer Zac Posen has signed on to give our own Betty Boop a brand-new dress, and Pantone is working with Posen to give it a signature color aptly named "Betty Boop Red."

Betty's new signature color will be "a high-powered shade of red that has a hint of blue and a gravitas that embodies the character’s adventurous spirit." says Laurie Pressman, a vice president of the Pantone Color Institute.