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In new promo ads for her current album,*4, Beyoncé looks "too snow white," according to HuffPo. This isn't the first time that she's been attacked for looking "too light" (L'Oreal was accused of digitally lightening her 2008 Feria ads), and chances are it won't be the last.

*This post has been corrected to show that 4 is, of course, already out. These ads were released for re-promotion purposes.