Thursday September 03, 2015

Jason Cohen isnʼt the first man to look for the solution to his problems at the bottom of a beer glass. But the 24-year-old entrepreneur might be the first to have found it. Cohenʼs tale would make a great episode of HBOʼs "Silicon Valley" if only his epiphany had taken place in sun-dappled Palo Alto, Calif., rather than blustery State College, Pa. That Cohen has involved GPUs in this sudsy story should surprise no one.

This is the tale of a man who didnʼt master marketing to sell his product آ— quality control software for beer makers. He had to master it to make his product. The answer, of course, turned out to be free beer. And thatʼs put Cohen right in the middle of the fizzy business of craft brewing, a business that moves so fast heʼs enlisted GPUs to help his software keep up.