As per areport released by the International Agency for Research on Cancer, a collaboration between the UN and the World Health Organization, 9.6 million people were predicted to die from cancer in 2018.Much of the cancer concern is caused by ill-eating habits of individuals. Resultantly, scientists and health experts worldwide are encouraging people to delve into healthier dietary habits, and thereby giving birth to the organic fruits and vegetables market.Organic farming refrains from chemical applications, maintain natural aspects the yield, for which human bodies are made for. The inclusion of produce from organic fruits and vegetables indaily diets is growing into a trend, particularly on the back of free information available on social media, and the future seems bright with a number of food and beverage companies restructuring their product offerings accordingly.

A research published by JAMA Medicine popularized the idea of eating organic produce to reduce cancer risk by 25% in adults, 43% reduced risk of postmenopausal breast cancer, 76% lower chances of all lymphomas, and 86% few chances of non-Hodgkin lymphoma. Consequently, organic fruits and vegetablesmarket size is at its peak at the moment, especially in the first world countries. According toOrganic Trade Association’s 2018 Organic Industry Survey, 90% of USA’s fresh produce was organic and around $50mn were spent by US residents on purchasing from the organic food market in 2017. A recent IndustryARC report projects exuberant growth in the global organic fruits and vegetables market in the near future. The report is titled “Organic Farming Market: By Biocide (Glutaraldehyde, DBNPA, THPS, Chlorine, Quaternary Ammonium, Others); By Bio Solvent (Hydrocarbon, Alcohols, Glycols, Others); By source (natural, synthetic); By Application (Drilling, Production, Fracturing, Completion, Others); By Geography – Forecast (2018-2023)”

Additionally, ahigher demand from organic fruits and vegetables market demands for more efficient organic farming methods. IndustryARC predicts growth of the global organic farming market with a CAGR of approximately 15% during 2018 to 2023.

According to a United Nations Department of Economic and Social Affairs report published in 2015, world population is predicted to reach 9.7 billion by 2050. This coupled with obesity-risk in most countries poses a dual-challenge for governments around the world. The perpetual increase in food demand has inadvertently compelled industries, and farmers to add pesticides, and fertilizers in producing more. This also affects our groundwater supply, and leaves us with no other choice than to consume contaminated drinking water. Governments across the world are encouraging organic farming and formulating inviting policies for newer and local players to expand organic food and vegetables market in their individual countries, particularly in Europe and North America.

Organic farming is a colossally beneficial solution to conventional farming’s aftereffects. This farming method utilizes healthier sources of fertilizers like manure, and bone meal which eventually helps our ecosystems. Biodiversity flourishes when the soil is healthy, and provides access to clean drinking water. Restaurants worldwide are using organic fruits and vegetables in the name of superfood salads, a popularity among people of all ages. Food is now being treated as medicine, and a primary solution to leading a healthier life. As the trend expands, the organic fruits and vegetables market is expected turn into a major revenue generator, particularly in urban parts of the world.

In the current global scenario of health-conscious millennials, lies a perfect opportunity for organic food and vegetables marketcompanies to introduce mergers and amalgamation. The $13.7billion merger between Amazon and Whole Foods toward the end of 2017 is a quintessential example of companies trying to bring organic fruits and vegetables produce on everyone’s dining tableand making profits out of it.

Conclusion

Organic fruits and vegetables’ market revenue will continue to grow at an unprecedented rate in the near future owing to the fact that young people are gravitating towards eating healthier, and better. This coupled with the fact that celebrities, and health experts are leaving no stone unturned in emphasizing on eating organic produce, it will not be a surprise if everyone switches to organic eating within a few years, and the organic fruits and vegetables market booms.

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