In this week’s “Marketing Today” podcast, Alan talked with Casey Hurbis, chief marketing officer at Quicken Loans, the company that revolutionized the mortgage business and, in the process, grew to employ more than 17,000 team members in Detroit while bearing witness to the resurgence and revitalization of its hometown. Just recently, at the beginning of 2018, Quicken Loans became America’s largest lender.

Born and raised in Detroit himself, Hurbis has kept the home fires burning as a self-described “Detroit guy.” He attended college in nearby East Lansing at Michigan State University before starting an automotive marketing career, both on the agency side with BBDO Detroit (and later with BBDO Worldwide) and on the client side at Fiat Chrysler, before assuming the chief marketing role at Quicken just 13 months ago. Hurbis has spent his entire professional career in the city he calls home.

During the course of his conversation with Alan, Hurbis touched on how important joining forces with partners from the worlds of sports and Hollywood has been for Quicken Loans. “We have equity we can borrow from each other,” says Hurbis. “So we have a lot of these opportunities that are presented to us — I wish we could do them all. But finding the right ones, and being in contextually relevant space, is something we absolutely strive for.”

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Podcast Reviews

Brilliant with 1 Myth bug bear

August 4, 2018 by FrogHopper UK from United Kingdom

Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget!
My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over.
Otherwise love this....and have worked with Eat Big Fish in the past.
https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/
Lizanne Byrne
FrogHopper

Awesome show, highly recommend!

June 7, 2018 by J. Barshop from United States

Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business.
Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Very insightful with A-list guests

October 5, 2017 by KhunKC from Philippines

The interviews are credible and enjoyable to listen to. With its range of guests - marketing gurus to CMOs - this podcast is a great source for insights and marketing inspiration!

Great Take Aways for Marketing Leaders

July 7, 2017 by CamMaxH from United States

Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!

Always Worth A Listen

March 2, 2017 by LG in NC from United States

Great podcast. It's entertaining and smart and worthy of your time. I learn something new on every episode.