Singapore MICE tourism market is projected to reach nearly US$ 2.5 Billion across the 20 countries covered in this report by the year end of 2021.

Singapore is one of the world’s top MICE (Meetings, Incentives, Conventions & Exhibitions) destination. Singapore is a stellar MICE city, maintaining a perfect tourism impression among world-wide travelers with its stable and conducive business environment, convenient transportation, pleasant environment and well-appointed facilities. These factors tend to attract international organizations to base their regional offices in the city. Singapore has always been a magnetic venue for business and leisure. Sightseeing, catering, entertainment, business events and exhibitions together create an integrated tourism chain in this country. Facilities for both business and leisure such as World Resort Sentosa, Universal Studios Singapore, Merlion’s Park, Suntec Singapore and Singapore EXPO ensure Singapore’s position as a prime MICE destination. Singapore provides a conducive platform for MICE travelers to achieve their success in Singapore through a dynamic environment underpinned by vibrant knowledge, wide networks, ease of doing business and a sense of fun.

Singapore MICE Travelers Insights

China and Indonesia will be the major source market for Singapore MICE tourism by the year end of 2021. India will be the third leading source market for Singapore MICE tourism by 2021. Japan stand at the fourth spot with XX% share of the Singapore MICE tourist arrivals. South Korea and Thailand holds the fifth and sixth highest share of the Singapore MICE tourist arrivals, being followed by United States by the year end of 2021.

Singapore MICE Tourism Market Revenue Insights

Japan MICE travelers has enjoyed a significant role in contributing revenue to the Singapore economy in 2015. Japan contributed 18.1% share in 2015 but Japan will not retain its #1 position in the revenue generator due to the fall in the MICE travelers’ in Singapore. It is predicted that China, India and Indonesia will be leading revenue generators by the year end of 2021. Other countries such as South Korea, United States and Thailand will also be the major revenue generators by the year end of 2021.