The Press: Look, No Fringe

A decade ago, spectacled, aggressive Gardner ("Mike") Cowles likes to
recall, "I, personally, started Look, and devoted a whale of a lot of
time to it. I was the works, and I really ran everything." But for most
of that decade, the picture magazine he sired was run by others. It saw
its founding father only in the little time he could take from running
the family's Des Moines Register & Tribune and radio stations, and
working as a top OWI executive.