"We are delighted to announce a highly committed partnership with marine protection specialists the Blue Marine Foundation (BLUE). Born and raised in California and living in close proximity to the beach and ocean, the protection of all marine life has always been a cause extremely close to our hearts. And with a Spring-Summer Collection for 2014 borne of a maelstrom of oceanic inspirations, we have made it our joint mission to assist in the fight against marine pollution, overfishing and destruction of marine life, through partnering with one of the strongest teams of conservationists today.

The decline of the oceans is the world’s largest solvable problem and with decisive action and support, over the next 20 years, this crisis can be reversed. BLUE, which was established in 2010 by the team behind the award-winning documentary ‘The End of the Line’, is dedicated to actively and effectively protecting 10 per cent of the world’s oceans by 2020 through establishing a network of marine reserves and innovative private sector solutions. Already, the charity has brokered the creation of major marine protected areas in locations including the Chagos Archipelago in the Indian Ocean, the largest fully protected marine reserve in the world and Turneffe Atoll on the Caribbean coast of Belize, being the largest unprotected fragment of the world’s second largest barrier reef. Before BLUE was born, only 1% of the oceans were protected. Today, this figure has doubled to 2.8% but more needs to be done. BLUE is working hard to ensure our oceans are no longer out of sight and out of mind, but that future generations can appreciate their beauty, and enjoy a sustainable fish supply, for years and years to come.

We were eager to partner with a visionary organization that spoke about how we could live in harmony with the ocean. As we researched different charitable associations, we discovered BLUE to be the perfect match. We wholeheartedly support their mission in creating sustainable fishing and creating marine reserves. We are extremely excited about this long term partnership between KENZO and BLUE and hope to create more and more awareness to this issue.”

Carol Lim & Humberto Leon

BLUE’s mission statement is the active and effective protection of 10% of the world’s oceans by 2020, delivered through a network of marine reserves and private sector led solutions in the sea.To financially assist the Blue Marine Foundation with all their endeavours, KENZO has launched a line of unisex sweaters and tee-shirts with the slogan “No fish no nothing”. The pieces will be sold in KENZO stores, at Kenzo.com (click here to discover the capsule collection for women and for men) and other participating retailers.