How connected are Vietnamese consumers really?

Richard Burrage presented a snapshot of the digital landscape in Vietnam to members of the American Chamber of Commerce’s ICT committee. Speaking alongside representatives of the tech industry under the banner title of “Where Tech Meets Marketing”, Richard spoke about the explosive growth of online engagement in Vietnam and cited some examples of local success stories alongside the global behemoths like Facebook and Twitter.

Richard noted the extraordinary levels of mobile engagement and pointed out the prevalence of native apps in Vietnam with case studies of Zalo and other homegrown players. Looking ahead, Richard posed questions for the group as to their readiness for the next wave of development and offered some thoughts as to how to prepare.