Creating valuable website content is one of the key factors in optimizing your SEO for search engines, such as Google. So how do you encourage your employees to take a part in creating blog posts?

I find it most difficult to start with a new topic, therefore at the beginning of every month I will post a list of possible topics in a Chatter group. Employees can then assign themselves to a given topic or create another topic they would rather blog about. This makes the hardest hurdle a lot more easy: the entry point.