The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with code.

But it’s important not to lose sight of the ultimate business goals. Most of the time, we’re helping organizations to make more sales. And that makes it something that marketing departments should care about.

So we thought we’d highlight a few things about web performance that we think every marketer should know.

Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

It's that time of year again! Despite its questionable origins, Black Friday and the rush to find fantastic deals online doesn't seem to be slowing down at all... but can the same be said about your eCommerce website?

Black Friday, and, lest we forget the potentially more relevant Cyber Monday, are two very important dates for online retailers seeking to maximize profits. Site downtime has the potential to wipe millions of dollars off profits, especially if that downtime lands during the peak of the rush. However, outright downtime is not the only thing retailers should worry about.

About Us

Eggplant provides user-centric, Digital Automation Intelligence solutions that enhance the quality and performance of the digital experience. Only Eggplant enables organizations to test, monitor, analyze, and report on the quality and responsiveness of software applications across different interfaces, platforms, browsers, and devices, including mobile, IoT, desktop, and mainframe.