Plum Organics was founded six years ago by a small group of parents who sought to raise healthy-well rounded eaters. The company has grown rapidly – it started with six products and now has 130, including cereals, snacks and training meals.

The baby food market is a competitive space, with heavy weights like Gerber, Beach Nut and Earth’s Best, which have been in business for decades. Plum Organics differentiated itself by focusing on high design and great packaging, and targeting modern parents who share the values of sustainability and health. Plum pioneered the spouted pouch, and the company’s R&D group is continually looking for new materials for sustainable packaging. Progressive pediatrician Alan Green is the company’s health advisor and a contributor to its website.

A certified B Corp, Plum Organics sought investors that not only had cash, but also understood the culture of Plum Organics and were similarly passionate about the mission of improving the health of kids and the planet.