242: Amazon FBA Europe: The Next E-Commerce Frontier – Double the Customers and Half the Competition

John Cavendish of FBA Frontiers started his Amazon FBA business three years ago and has become an advocate for the e-commerce and FBA scene in Europe.

If you already have experience with Amazon FBA in the US, expanding into Europe is easier than you’re probably thinking and opens up a much wider customer base.

John says that Europe is about five years behind the US in terms of growth so it’s on that steep rise, and with “double the customers and half the competition,” it was a side hustle opportunity I was intrigued to learn more about.

You don’t need to be based in the UK, have a UK-based business, or be fluent in any other languages either.

In this episode, John talks through the few simple steps it takes to get started selling on the European Amazon marketplaces.

He outlines his product research process, how the EU bestselling ranks differ to the US, his supplier best practices, the tool he made to calculate profitability, and more.

Tune in to hear how John has gone from a $5000 investment just three years ago to a selling hundreds of products daily across the UK, German, French, Spanish, and Italian Amazon marketplaces.