The Tweet Scholarship Competition for international students is 140-character chance to win an MBA.

It’s known mostly for pithy commentary, breaking news and inane chatter from celebrities.

Now, Twitter can claim another purpose: university application.

The Tippie School of Management at the University of Iowa has launched the Tweet Scholarship Competition for international students — yes, a 140-character chance to get an MBA.

Applicants can win a full tuition package worth $36,160 for answering an essay question — What makes you an exceptional Tippie Full-time MBA candidate and future MBA hire? — in “Tweet” form to @tippiembaiowa.

Yet Twitter-savvy users will note that the answer is not limited to the 140-character space. Applicants can link to other sites, including blogs, video, Facebook, or a web page, using shortened URLs, the university said in a note on its website.

It’s the second time the school has used Twitter to lure students, but last year’s contest was limited to domestic applicants.

But this isn’t a lazy MBA.

Applicants still need to meet typical admissions criteria and be admitted to the Tippie MBA before their Tweet-style essays will be evaluated as part of the competition, the university said.

The contest closes April 1, 2012.

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