Sports stars could hype ObamaCare for tax dollars

OBAMA’S MOUTHPIECE: Could NBA superstar LeBron James be a spokesman for ObamaCare?

By William Patrick | Florida Watchdog

TALLAHASSEE – While basketball fans across Florida, and beyond, watched the Miami Heat win their second consecutive National Basketball Association championship last week, the Obama administration apparently saw a marketing goldmine.

White House officials have approached the NBA about potentially using the Heat’s superstar-baller LeBron James and other basketball stars to promote a yet unpopular Affordable Care Act, according to Politico.

“The NBA season’s calendar tracks closely with the six-month period during which Americans have a chance to sign up for subsidized insurance around the country – beginning on Oct. 1. And NBA fans fit key demographics targeted by supporters of the health law,” Politico reported.

Florida Watchdog contacted the NBA, but did not receive a response. Agents for James could not be reached.

Administration officials also announced on Monday that they’ve approached the National Football League to promote the Affordable Care Act, or ObamaCare.

“We are having active discussions with a variety of sports affiliates with paid advertising and partnerships,” Kathleen Sebelius, Secretary of the U.S. Department of Health and Human Services, told reporters on Monday.

What’s behind the government-led advertising blitz? The pressure to turn public opinion and enroll the initially projected 7 million to 8 million participants in the all-important state insurance exchanges before the deadline on March 31, 2014 — a tall order.

LIGHTS, CAMERA, ACTION: As Sec. of Health and Human Services, Kathleen Sebelius has broad discretion to implement the Affordable Care Act. But taxpayer funded public advertising for an unpopular law is earning bipartisan rebuke.

For the law to work, millions of young, healthy Americans must enroll in the exchanges to balance higher insurance risks associated with older and less healthy participants.

To combat the problem, the Obama administration is employing a Madison Avenue-like approach that will be paid for with health-related funding, as opposed to congressional appropriation.

Much of the health care law was designed to give the secretary of HHS discretion over the law’s implementation, and in light of ObamaCare’s unpopularity, Sebelius is using a sizable chunk of a program known as the Prevention and Public Health Fund for ObamaCare’s marketing.

“Mr. President, I was deeply disturbed, several weeks ago, to learn of the White House’s plan to strip $332 million (now $454 million) in critical funding from the Prevention and Public Health Fund and to redirect that money to educating the public about the new health insurance marketplaces and other aspects of implementing the Affordable Care Act,” Harkin said.

“Not only is this a case of misplaced priorities, but it is, frankly, an outrageous attack on an investment fund that is saving lives by advancing wellness and prevention initiatives in communities all across America,” he said.

The Prevention Fund has a $1 billion annual budget through 2017. It escalates until 2022 when the program sustains a $2 billion annual budget in perpetuity.