For a customer journey, SMS is a logical form of advertising. If the customers are likely to use the service on mobile, then it is better to contact them through mobile.

Mobile SMS marketing works well for:

Quick communication: The message goes directly to the user, and can be read and responded to straight away. Ideal for offers.

Cost-effective marketing: The price of an SMS message is low, but the extra savings come from the lack of extra work that needs to go into other forms of communication, for example designers, printers etc.

Targeted data with our SMS datalists: You can buy data and send a bulk SMS campaign to the numbers. This is a simple way of acquiring new customers.

No spam/ junk folder: Unlike email.

High open and response rates: Statistics have shown that open rates and response rates are high for SMS. We aren't over run by SMS like we are with email.

As more and more customers are using mobile and the need for mobile sites grows, so does the need for a customer acquisition strategy for mobile.

As this blog post, 'SMS for Customer Acquisition' explains, a combination of a strong data list with a good bulk SMS marketing campaign is a logical way to increase mobile site visits and reach new customers. Businesses have been using email data and marketing for some time now, and as mobile becomes more important, moving to mobile data and sms marketing is a natural progression.