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Reappropriating Mother’s Day

Forget Hallmark and Big Flora — Mother’s Day is (and always has been) for radicals:

Mother’s Day began in America in 1870 when Julia Ward Howe wrote the Mother’s Day Proclamation. Written in response to the American Civil War and the Franco-Prussian War, her proclamation called on women to use their position as mothers to influence society in fighting for an end to all wars. She called for women to stand up against the unjust violence of war through their roles as wife and mother, to protest the futility of their sons killing other mothers’ sons.

Howe wrote:

Arise, then, women of this day!

Arise, all women who have hearts, Whether our baptism be of water or of tears!

Say firmly: “We will not have great questions decided by irrelevant agencies, Our husbands will not come to us, reeking with carnage, for caresses and applause. Our sons shall not be taken from us to unlearn All that we have been able to teach them of charity, mercy, and patience. We, the women of one country, will be too tender of those of another country To allow our sons to be trained to injure theirs.”

The holiday caught on years later when a West Virginia women’s group led by Anna Reeves Jarvis began promoting it as a way to reunite families after the Civil War. After Jarvis’ death, her daughter began a campaign for the creation of an official Mother’s Day in honor of peace. Devoting much of her life to the cause, it wasn’t until 1914 when Woodrow Wilson signed it into national observance in 1914.

The holiday flourished, along with the flower industry. The business journal, the Florists Review, actually admitted to its desire to exploit the holiday. Jarvis was strongly opposed to every aspect of the holiday’s commercialization, arrested for protesting the sale of flowers, and petitioning to stop the creation of a Mother’s Day postage stamp.