Some of the criteria seem a bit vague ("clean, classic, and simple") or downright subjective ("whether or not you can imagine the president on a given show just by looking at the logo"), but there are some useful observations in there too.

Oberman says that the best late night logos in history have usually been clean, simple, and strong designs that could act as vessels for whatever content a host wants to fill it with. As such, a talk show logo can also too closely adhere to the idiosyncrasies of its host, because a talk show isn't just a showcase for one person's personality. It needs to also feel broad enough to accommodate the personalities of the guests, and be something that a number of celebrities with very different styles can associate with, from Kim Kardashian to the president of the United States.