Everyday Feminism blogger Kelsey Lueptow offers smart, constructive advice for dealing with people who insist on sorting your kids into gender boxes. Point "2 ("Expect People and Society Generally To Put Your Child Into Gender Boxes") is spot-on, in particular. So many new parents and grandparents are shocked to discover that in the decades since they were/had a child, the cultural landscape for babies has become much more gendered than they remember. As a historian, I like to remind people that Things Change. (In fact, the entire point of Pink and Blue is to show how dramatically -- and quickly -- gender coding has changed.) Here's the reassuring subtext: Things Will Change. In fact, things are changing right now. Someday pink will be just another color, though probably not real soon. As Lueptow points out,

"Capitalism means that if the public demand for gender neutral toys rises, the toy companies will comply because even more than they care about perpetuating the current mainstream values, they want your money."