nyc PR Girls is a must-read site for anyone in the PR industry, especially younger professionals. Each writer works for a different PR agency and brings her own mix of personal anecdotes, tips and personality to the site. To kick off a new series on PR Couture featuring fashion PR girl (and guy) must-haves in fashion, beauty and technology, I asked Megan, Adriana and Mary Ann to share their top essentials moving into 2012. And best of luck to Mary Ann who is moving on from nyc PR Girls to do even more incredible things!

nyc PR Girls Fashion PR Essentials

According to Mary Anne, the classic black blazer can take business casual up a notch, top off an interview outfit, or stay classy during a night out. "Finding one style and brand of blazer that you love, and buy a couple to keep in rotation."

Another great thing about blazers is they come in a range of price points, cuts and fabrics! While I love the Vivienne Westwood Red Label blazer in the top right, it's still a steep investment ($590) despite being a gillion percent off on Net a Porter. The MNG tuxedo style blazer is perfect for winter and just $96.

Adrianna would be lost without her phone. While it's practical, it's the applications she cannot live without. "Instagram helped us take the nyc PR girls twitter feed up a notch and kicked off our tumblr account. TripIt is an awesome application to keep travel itineraries and plans organized."

Meg loves nail polish - current favorites include Essie nail polish in Wicked, OPI nail polish in Lincoln Park After Dark, and Julep nail vernis in January. Being in beauty PR, Meg really believes a chic manicure and lovely arm candy (gold bangles on top of her men's gold watch are daily needs) keeps her looking polished and staying sane. On weeks she can't get a manicure, she keeps Julep Essential Cuticle Oil at her desk so she can keep nails looking clean while typing away.

What are your Fashion PR product essentials? Send suggestions or pitch products to crosby[at]prcouture.com or over Twitter!

About the author: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

Features

Agency Spotlight

Partners

Search the Site

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.