Blog

Should you let people’s past experience come in the way of hiring the best fit for your startup? (IamWire)

It is very tempting for the founder of a company to try to tackle as much as they can in the mistaken notion that they can control the outcomes. However unpleasant the truth maybe, remember, you alone do not possess all the skill sets necessary to grow the startup. Therefore, hiring the right people becomes very important.

The importance of internal policies and processes from day zero (e27.co)

Whether you are a solo entrepreneur or a team of two or four people, carrying around all the visions, projects and processes in one’s head, subject to human limitations of memory and undependable communication, is risky.

Amongst the few things in common between successful business leaders across the globe is the fact that they have a very clearly defined vision and mission for the company and also clearly articulate and demonstrate the values that form a part of the company’s DNA.

A lot of brilliant ideas from aspiring entrepreneurs never see the light of the day in India due to capital crunch. Between the development of the rudiments of a product and the creation of a company, entrepreneurs need outside help to bridge the gap. This is where angel investors step in. They are usually wealthy, well connected industry leaders or established entrepreneurs themselves who use their own money to support disruptive ideas.

How the Mental & Physical Fitness of a Founder Can Impact a Startup (Bizztor)

They say, “Health is wealth”, and rightly so… No big structure can be built without a strong foundation and a founder serves as that foundation for a startup.

Starting a new business is a lot of hard work, a highly demanding job. The pressures of being an entrepreneur can take a toll on the individual over a period of time. So, unless one is mentally and physically geared to withstand the pressure, it is not just the he or she who’ll bear the brunt, the startup will suffer too.

Entrepreneurs are very passionate about their startups and often live and breathe them every moment by micromanaging everything. While that is a key ingredient to drive success, it can also prove to be a deterrent, if the founder begins to treat the two entities, i.e., himself and the startup as one.

Why establishing a strong social presence is vital for any startup (e27.co)

It is very important enterprises of all sizes to build a strong social presence if they want to improve their reach and generate more business.

According to Google, nearly 97 per cent of consumers look online while searching for a local business, which makes a digital marketing strategy crucial for any business, no matter who is their target audience.

So, clearly, any startup, small business or enterprise that underestimates the power of social media is missing out on a huge opportunity!

6 Ways For Bootstrapped Entrepreneurs To Ace Link-Building Online And Get Noticed By Potential Customers (Inc42)

Link building is very important for businesses today when the Internet plays a key role in garnering customers’ attention and driving up sales. And if you are a bootstrapped startup waiting to get noticed, then it is all the more pivotal to your success, considering it doesn’t dent your pockets in any way, yet offers great results.

What is an elevator pitch and why every startup should have one? (IamWire)

An elevator pitch is an essential tool for every startup to reach important milestones, be it raising funds or getting clients on board.

Usually an elevator pitch can be a simple one-page overview of your business, or even a brief of your business that can be delivered to the investors verbally. It works as an icebreaker with people (usually potential stakeholders) you have just met. You don’t necessarily have to sell your business in an elevator pitch; instead you can use it to make people aware of what you do. It should ideally be a small 60 seconds conversation that could eventually lead into a deeper dialogue or generate interest about you and your company.