You know what they say: you never get a second chance to make a first impression. These days it's most likely that impression will be online. In this piece, we consider the top five mistakes businesses make online that leave a bad taste in customers' mouths.

Peopleware: Content Industry Staffing News for the Week of November 12, 2012

LinkSmart, Inc., the leading provider of text link optimization solutions for web publishers, announced that Emmanuel "Manny" Puentes has joined the company as chief technology officer (CTO), leading its product and engineering efforts. A 15-year veteran of the publishing and software industries, Puentes brings deep experience building large-scale networks and collaborative communication systems.

Jeff Moriarty, vice president of digital products for The Boston Globe and Boston.com, is now also assuming the role of general manager of Boston.com. He will be responsible for building on the success of the largest website in the Boston market, with an average of more than 6 million unique visitors each month. He will also continue in his VP role, where he is responsible for strategy, design, and development of digital products at the Globe, Boston.com and BostonGlobe.com.