In this Privacy Policy (“Policy”), we describe the information
that ASP – America’s Swimming Pool Company (the “Company)
collects, uses, and discloses about visitors to its website,
www.asppoolco.com (the “Site”). The Company is composed of multiple locations,
each of which is independently owned and operated by an entity that has
entered into a franchise agreement allowing it to use the Company’s
brand (referred to as a “franchisee”). The franchisee’s
use of your information is governed by its own privacy practices and not
this one, except as described in this Policy.

By visiting the Site, or using any of our services available on or through
our Site, you agree that your personal information collected through the
Site and as otherwise described in this policy will be handled as described
in this Policy. Your use of our Site or services, and any dispute over
privacy, is subject to this Policy and our
Terms and Conditions, including its applicable limitations on damages and the resolution of
disputes. Our Terms and Conditions are incorporated by reference into
this Policy.

The information we collect from you depends on how you use our Site and
services. If you request a quote through our Site, we will collect your
contact information (typically, name, email, contact phone number) and
a description of the service in which you are interested. If you participate
in a contest, we will obtain your entry information (contact information)
and any pictures, videos, captions, or other information that you choose
to submit to us for purposes of the contest entry. We also will collect
any other information that you choose to provide to us in your correspondence with us.

Information We Collect From Other Entities.

Our Franchisees. If you request a service through one of our franchisee’s
websites, whether online or over the phone, we will receive a copy of
your contact information and the service that you have scheduled with
the franchisee.

Social Network Platforms. If you tag us in a photo on Instagram or other
social network site and you enter a contest or promotion, we will collect
the information that you have posted to that site unless you have made
your posting “private.” Please see the social networking site
for information about their disclosure of information practices.

We use cookies, web beacons, and other technologies to automatically collect
information about your use of our Site, including:

domain name;

your browser type and operating system;

web pages you view on the Site;

links you click on the Site;

your IP address;

location information (as provided by our analytics provider);

the length of time you visit our Site and use our services;

the referring URL, or the webpage that led you to our Site.

To the extent permitted by applicable law, we combine this information
with other information we collect about you, including your personal information.
Please see the section “Cookies and Other Tracking Mechanisms”
below for more information.

We use your information, including your personal information, for the following purposes:

Service Provisioning:

To provide our services to you.

To communicate with you about your use of our services, to respond to your
inquiries, and for other customer service purposes.

To tailor the content and information that we may send or display to you,
to offer location customization, and personalized help and instructions,
and to otherwise personalize your experiences while using the services.

To administer the customer loyalty program (if established).

Marketing:

To send marketing emails about: (1) the Company’s products and services,
including newsletters about our products and services; (2) products and
services of our affiliated companies (and brands offered by those affiliates,
as noted at
www.theauthoritybrands.com); and (3) products and services offered by other brands within the Authority
Brands family.

We also may contact you by phone or text (with consent, as applicable),
about our products and services.

Contests: To enter you into contests and promotions in accordance with your request
(note that separate rules apply to our contests)

To better understand how users access and use our services, both on an
aggregated and individualized basis. For example, we will evaluate which
features of our Site are more (or least) used by users, and we will use
this information.

To administer surveys and questionnaires, such as for market research or
customer satisfaction purposes.

Legal Purposes:

To comply with legal obligations, as part of our general business operations,
and for other business administration purposes.

Where we believe necessary to investigate, prevent or take action regarding
illegal activities, suspected fraud, situations involving potential threats
to the safety of any person or violations of our Terms and Conditions
or this Policy.

We may share your information, including personal information, as follows:

Service Providers. We disclose your information to service providers that perform functions
on our behalf. These service providers include entities that host our
website, handle our billing, and assist us with our marketing campaigns,
contests, or other promotions.

We share your information with applicable franchisees. For example, if
you request a quote from us or if we receive your information from a different
Authority Brand, we may direct your information to a franchisee in your
service area. The franchisee’s use of your information is governed
by its own privacy policy.

Affiliates and the Authority Brand Family. We share your information with our affiliate companies, which includes
other brands within the Authority Brands family (as listed at
https://www.theauthoritybrands.com/) that we think might be of interest to you. These brands may market their
products and services directly to you. Our affiliates also may share your
information with their respective franchisees, who may independently market
their products and services to you.

Other Visitors to our Website. Your user name and any information that
you post to our Site, including, without limitation, reviews, testimonials,
comments, text, photos, and videos will be available to, and searchable
by, all users of the Site and services.

We participate in the Facebook Custom Audience program. We share your email
address with Facebook, which will assist in delivering relevant advertising
to our customers who also use Facebook. Please see the Ad Networks section
below for more information on Facebook Custom Audience.

We also disclose information in the following circumstances:

Business Transfers. If (i) we or our affiliates, are or may be acquired
by, merged with, or invested in by another company, or (ii) if any of
our assets are or may be transferred to another company, whether as part
of a bankruptcy or insolvency proceeding or otherwise, we may transfer
the information we have collected from you to the other company. As part
of the business transfer process, we may share certain of your personal
information with lenders, auditors, and advisors, including attorneys
and consultants.

In Response to Legal Process. We disclose your information to comply with
the law, a judicial proceeding, court order, or other legal process, such
as in response to a court order or a subpoena.

To Protect Us and Others. We disclose your information when we believe
it is appropriate to do so to investigate, prevent, or take action regarding
illegal activities, suspected fraud, situations involving potential threats
to the safety of any person, violations of our Terms and Conditions or
this Policy, or as evidence in litigation in which we are involved.

Aggregate and De-Identified Information. We share aggregate, anonymized,
or de-identified information about users with service providers to assist
us with marketing, advertising, research or similar purposes.

We and our service providers use cookies and other tracking mechanisms
to track information about your use of our Site or services. We may combine
this information with other personal information we collect from you (and
our service providers may do so on our behalf).

Cookies. Cookies are alphanumeric identifiers that we transfer to your
device’s hard drive through your web browser for record-keeping
purposes. Some cookies allow us to make it easier for you to navigate
our Site and services, while others are used to enable a faster log-in
process or to allow us to track your activities at our Site and service.
There are two types of cookies: session and persistent cookies.

Session Cookies. Session cookies exist only during an online session. They
disappear from your device when you close your browser or turn off your
device. We use session cookies to allow our systems to uniquely identify
you during a session or while you are logged into the Site and Services.
This allows us to process your online transactions and requests and verify
your identity, after you have logged in, as you move through our Site
and Services.

Persistent Cookies. Persistent cookies remain on your device after you
have closed your browser or turned off your device. We use persistent
cookies to track aggregate and statistical information about user activity,
and to display advertising both on our Site, services, and on websites
of other entities.

Disabling Cookies. Most web browsers automatically accept cookies, but
if you prefer, you can edit your browser options to block them in the
future. The Help portion of the toolbar on most browsers will tell you
how to prevent your computer from accepting new cookies, how to have the
browser notify you when you receive a new cookie, or how to disable cookies
altogether. Visitors to our Site and Services who disable cookies will
be able to browse certain areas of the Site, but some features may not function.

Flash Local Storage Objects. We may use Flash Local Storage Objects (“Flash
LSOs”) to store your Site preferences and to personalize your visit.
Flash LSOs are different from browser cookies because of the amount and
type of data stored. Typically, you cannot control, delete, or disable
the acceptance of Flash LSOs through your web browser. For more information
on Flash LSOs, or to learn how to manage your settings for Flash LSOs,
go to the Adobe Flash Player Help Page, choose “Global Storage Settings
Panel” and follow the instructions. To see the Flash LSOs currently
on your computer, choose “Website Storage Settings Panel”
and follow the instructions to review and, if you choose, to delete any
specific Flash LSO.

We use automated devices and applications, such as Google Analytics, to
evaluate usage of our Site. We use these tools to help us improve the
performance of our Site and our user’s experience on our Site. These
entities may use cookies and other tracking technologies, such as web
beacons or local storage objects (LSOs), to perform their services. To
learn more about Google’s privacy practices, please review the Google
Privacy Policy at
https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to
prevent your data from being used by Google Analytics at
https://tools.google.com/dlpage/gaoptout.

Cross-Device Use. We and our service providers, including Google, may use the information
that we collect about you to help us and our service providers identify
other devices that you use (e.g., a mobile phone, tablet, computer, etc.).
We, and our service providers, also may use the cross-device use and other
information we learn about you to serve targeted advertising on each of
your devices and to send you emails. To opt-out of cross-device advertising,
you may follow the instructions set forth in the Ad Networks section below.
Please note: if you opt-out of these targeted advertising cookies, your
opt-out will be specific to the web browser, app, or device from which
you accessed the opt-out. If you use multiple devices or web browsers,
you will need to opt-out each browser or device that you use.

Do-Not-Track. Currently, our systems do not recognize browser “do-not-track”
requests. You may, however, disable certain tracking as discussed in this
section (e.g., by disabling cookies); you also may opt-out of targeted
advertising by following the instructions in the Ad Network section.

We use network advertisers to serve advertisements on our Site and on non-affiliated
websites or other media (e.g., social networking platforms). This enables
us and these network advertisers to target advertisements to you for products
and services in which you might be interested. Ad network providers, advertisers,
sponsors and/or traffic measurement services may use cookies, JavaScript,
web beacons (including clear GIFs), Flash LSOs and other tracking technologies
to measure the effectiveness of their ads and to personalize advertising
content to you. These cookies and other technologies are governed by each
entity’s specific privacy policy, not this one. We may provide these
advertisers with information, including personal information, about you.

As noted above, we disclose certain information (such as your email address)
to Facebook Custom Audiences (for more information on Facebook Custom
Audience go
here or to opt-out, go to the Facebook
ad preferences page)—so that we can better target ads and content to you and others
with similar interests on third parties’ websites or media (“Custom
Audiences”). We may also work with other ad networks and marketing
platforms that enable us and other participants to target ads to Custom
Audiences submitted by us and others. You may also control how Facebook
and other third parties display certain ads to you, as explained further
in their respective privacy policies or by using the opt-outs described below.

Users may opt out of many ad networks. For example, you may go to the Digital
Advertising Alliance (“DAA”)
Consumer Choice Page for information about opting out of interest-based advertising and their
choices regarding having information used by
DAA companies. You may also go to the Network Advertising Initiative (“NAI”)
Consumer Opt-Out Page for information about opting out of interest-based advertising and their
choices regarding having information used by
NAI members.

Opting out from one or more companies listed on the DAA
Consumer Choice Page or the NAI
Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based
content or ads to you, but it does not mean you will no longer receive
any advertising through our Site, Services, or on other websites. You
may continue to receive advertisements, for example, based on the particular
website that you are viewing (i.e., contextually based ads). Also, if
your browsers are configured to reject cookies when you opt out on the
DAA or NAI websites, your opt out may not be effective. Additional information
is available on the DAA’s website at
www.aboutads.info or the NAI’s website at
www.networkadvertising.org.

Our Site may contain links to non-affiliated entity websites. Any access
to and use of such linked websites is not governed by this Policy, but
instead is governed by the privacy policies of those websites. We are
not responsible for the information practices of such websites.

We have implemented reasonable precautions to protect the information we
collect from loss, misuse, and unauthorized access, disclosure, alteration,
and destruction. Please be aware that despite our efforts, no data security
measures can guarantee security.

You should take steps to protect against unauthorized access to your password,
phone, and computer by, among other things, signing off after using a
shared computer, choosing a robust password that nobody else knows or
can easily guess, and keeping your log-in and password private. We are
not responsible for any lost, stolen, or compromised passwords or for
any activity on your account via unauthorized password activity.

We may send periodic promotional emails to you. You may opt-out of promotional
emails by following the opt-out instructions contained in the email. Please
note that it may take up to 10 business days for us to process opt-out
requests. If you opt-out of receiving promotional emails, we may still
send you emails about your account or any services you have requested
or received from us.

California residents may request a list of certain third parties to which
we have disclosed personal information about you for their own direct
marketing purposes. You may make one request per calendar year. In your
request, please attest to the fact that you are a California resident
and provide a current California address for your response. You may request
this information in writing by contacting us at: privacy@asppoolco.com.
Please allow up to thirty (30) days for a response.

This Policy is current as of the Effective Date set forth above. We may
change this Policy from time to time, so please be sure to check back
periodically. We will post any changes to this Policy on our Site. If
we make any changes to this Policy that materially affect our practices
with regard to the personal information we have previously collected from
you, we will endeavor to provide you with notice in advance of such change
by highlighting the change on our Site.

IMPORTANT ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS

Last Updated: December 30, 2019

This document provides information for California residents, as required
under California privacy laws, including the California Consumer Privacy
Act (“CCPA”). California privacy laws require that we provide
California residents information about how we use their personal information,
whether collected online or offline, and this document is intended to
satisfy that requirement.

Under the CCPA, “personal information” is any information that
identifies, relates to, describes, is reasonably capable of being associated
with, or could reasonably be linked, directly or indirectly, with a particular
California resident or household.

Categories of Personal Information that We Collect, Disclose, and Sell

Below we identify the categories of personal information that we collect
about California consumers and households, the purposes for which we use
each category, and whether we may disclose or sell information within
each category. Please note our data collection practices set forth below
are not different than those described above; the CCPA specifies particular
information that we need to discuss in our privacy policy, and, in this
section, we have reorganized the discussion above into the categories
as outlined by the CCPA.

Purchase History and Tendencies: Commercial information, including records of personal property, products
or services purchased, obtained, or considered, or other purchasing or
consuming histories or tendencies.

AUDIO/VISUAL: Audio, electronic, visual, thermal, olfactory, or similar information,
such as call recordings.

YES

YES

NO

California Residents’ Rights

California law grants California residents certain rights and imposes restrictions
on particular business practices as set forth below.

Right to Opt-out. California residents have the right to opt-out of our sale of their personal
information. California defines the term “Sale” broadly, and
includes, our selling, renting, releasing, disclosing, disseminating,
making available, transferring or otherwise communicating (collectively
a “Sale”) your personal information to another business or
third party for monetary or other valuable consideration. California residents
may exercise their opt-out rights on our California Privacy Rights webform at
https://www.asppoolco.com/privacy-policy/consumer-protection/ or by calling us (toll-free) at 1-844-340-9567.

Right to Opt-In. We do not sell personal information about residents who we know are younger
than 16 years old without opt-in consent.

Notice at Collection. We are required to notify California residents, at or before the point
of collection of their personal information, the categories of personal
information collected and the purposes for which such information is used.

Verifiable Requests to Delete, and Requests to Know. Subject to certain exceptions, California residents have the right to make
the following requests, at no charge, up to twice every 12 months:

Right of Deletion: California residents have the right to request deletion of their personal
information that we have collected about them, subject to certain exemptions,
and to have such personal information deleted, except where necessary
for any of a list of exempt purposes.

Right to Know – Right to a Copy: California residents have the right to request a copy of the specific
pieces of personal information that we have collected about them in the
prior 12 months and to have this delivered, free of charge, either (a)
by mail or (b) electronically in a portable and, to the extent technically
feasible, readily useable format that allows the individual to transmit
this information to another entity without hindrance.

Right to Know – Right to Information: California residents have the right to request that we provide them certain
information about how we have handled their personal information in the
prior 12 months, including the:

categories of personal information collected;

categories of sources of personal information;

business and/or commercial purposes for collecting and selling their personal
information;

categories of third parties/with whom we have disclosed or shared their
personal information;

categories of personal information that we have disclosed or shared with
a third party for a business purpose;

categories of personal information collected; and

categories of third parties to whom the residents’ personal information
has been sold and the specific categories of personal information sold
to each category of third party.

Submitting Requests Requests to exercise the right of deletion, right to a copy, and / or
the right to information may be submitted on our California Privacy Rights at
https://www.asppoolco.com/privacy-policy/consumer-protection/, as well as by contacting us at 1-844-340-9567 (toll free). We will respond
to verifiable requests received from California consumers as required by law.

Right to Non-Discrimination, and Incentives. The CCPA prohibits discrimination against California residents for exercising
their rights under the CCPA and imposes requirements on any financial
incentives offered to California residents related to their personal information.

Discrimination: Businesses may not discriminate against residents who exercise their
rights under CCPA. Discrimination may exist where a business denies or
provides a different level or quality of goods or services, or charges
(or suggests that it will charge) different prices or rates or impose
penalties on residents who exercise their CCPA rights, unless doing so
is reasonably related to the value provided to the business by the residents’ data.

Disclosure of Incentives: If businesses offer any financial incentives for the collection, sale
or deletion of California residents’ personal information, residents
have the right to be notified of any financial incentives offers and their
material terms, the right not be included in such offers without prior
informed opt-in consent, and the right to be able to opt-out of such offers
at any time. Businesses may not offer unjust, unreasonable, coercive or
usurious financial incentives. We do not offer any incentives at this time.