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Designated bus lanes are part of the Maryland Transit Administration's BaltimoreLink project. In other cities, the program has reduced bus travel time by as much as 43 percent.

Cars aren't allowed in the lanes, not even for a minute.

In the coming weeks, violators face a $90 fine and a point on their driver's license. Citations will be handed out by city police, MTA police and traffic enforcement officers.

"The intention is to improve the speed and reliability of service through downtown," MTA spokesman Patrick McMahon said.

The colorful pavement is eye-catching. The lanes have actually been dedicated since 2009, but until about a year and a half ago, when city crews and the state teamed up to paint them, few drivers paid attention.

"It makes sense, because buses are in your lane and you get stuck behind them. It means that they have their own lane. A point on your license is a little harsh," said Emily Richards, a driver.

A public awareness campaign is underway until the end of the month, when more enforcement begins.

The lanes are painted on Pratt and Lombard streets between Howard to President streets.

"I think it's a good idea. I think the buses should be able to get by and people who need to turn to get to the next road can be in there for turning. I don't think it should hold anyone up," said Mario Richards, a driver.

By separating buses from other traffic, MTA officials are hoping routes will run quicker, making public transit a more popular option.

"I like the bus lanes. I take the bus to and from work, and I feel anybody who takes the bus to and from work hates when random cars are in the way," said Shala Franklin, a bus rider.