New Logo Launches Enfield Campaign To Promote Recycling

Mikaela Porter, The Hartford Courant

From left to right, Enfield Deputy Mayor Bill Lee, Mayor Scott Kaupin, contest winner Gail LaTorra, assistant director of public works Dave Tuttle and Councilor Cindy Mangini line up at the Dec. 15 town council meeting.

From left to right, Enfield Deputy Mayor Bill Lee, Mayor Scott Kaupin, contest winner Gail LaTorra, assistant director of public works Dave Tuttle and Councilor Cindy Mangini line up at the Dec. 15 town council meeting. (Mikaela Porter, The Hartford Courant)

The town of Enfield is trying to highlight the importance of recycling after naming a winner in its recent recycling logo contest.

Chris Casey, of the marketing firm Chris Casey Concepts, has been working with a team of town administrators including Town Manager Matthew Coppler, social services director Pamela Brown, administrative secretary Debra McCarthy and assistant director of public works Dave Tuttle over the past few years to promote recycling in the town.

The logo contest was the most recent initiative, Casey said. The logo will be used on signs, fliers and other promotional items as part of a campaign to promote awareness of the need to recycle.

"The town manager continually strives to promote the importance of recycling," Casey said. "Mainly it's to get people to recycle and get people to understand what they can and can't recycle."

In October, the town put a call out to artists of all ages to submit possible logos. The challenge was to create a logo that relates to the town's slogan: "Don't Dispose of Waste in Haste. Think Recycling!"

The town received 70 entries. The winner was Enfield residentGail LaTorra's depiction of the town's blue tipper barrels and written slogan. Latorra won an iPad for her efforts and was presented with her award at the Dec. 15 town council meeting.

"It just seemed to pop out at us and it really said everything that needed to be said about recycling," Casey said." It's a great visual."

Casey said the town wants people to be more aware of recycling and how to recycle properly.

"Things like box board are recyclable, but it's important people break down their box board," Casey said. "It's important to promote the fact that it needs to be broken now. Otherwise it creates bulk."

Casey said people should be thoughtful about separating recyclables from their trash.

"We want everyone to use their blue tipper barrels and to think about what they are throwing in their trash and [whether] they should really throw it in their trash or recycle it," Casey said.

For more information, including details about what can and can't be recycled, Casey suggests contacting the town's department of public works at 860-763-7527.