News Release

Five Ways to Spread the Love without Breaking the Bank at Bojangles’®

CHARLOTTE, N.C.--(BUSINESS WIRE)--Feb. 6, 2018--
Whether you’re celebrating how much you love that special someone,
yourself or all things Bojangles’ (NASDAQ: BOJA), the iconic Southern
restaurant chain has five simple ideas to help you express your feelings
this Valentine’s Day.

“Bojangles’ is all about bringing people together for special moments,”
said Bojangles’ Senior Vice President of Marketing, Randy Poindexter.
“It’s always challenging to come up with creative Valentine’s Day gifts
and activities, but you can never go wrong adding our signature
Bojangles’ flavor to your special day.”

Enjoy a Heart-Shaped Bo-Berry Biscuit®. Nothing
will warm your heart like the famous buttermilk biscuit with
Bo-Berries baked inside and topped with vanilla icing. The sweet
treats are available now through February 14 in the festive heart
shape at participating locations.

Here’s the scoop. Make your Heart-Shaped Bo-Berry Biscuit
experience even sweeter by adding a scoop of vanilla ice cream when
you get home for a truly delectable dessert. Bonus points if you share
with us on social by tagging @Bojangles1977.

Be a community sweetheart. In Bojangles’ hometown of Charlotte,
teams are delivering Heart-Shaped Bo-Berry Biscuits to law
enforcement, first responders and other local leaders. Share the love
with your community’s heroes through a heartfelt gift.

Write a love letter. Visit www.bojangles.com/loveto create a thoughtful e-Card for your family, friends or that
special someone, courtesy of Bojangles’. You can even use this idea to
be a community sweetheart by selecting from the pre-populated list of
local heroes in your community to send a Valentine’s Day message.

Share a sweet tea with your sweetie. If you share a legendary
love, you should also share a Bojangles’ Legendary Iced Tea® with your
valentine. It’s brewed and steeped fresh every day – and available in
half-gallon size to give you and your loved ones even more sweetness
to share!

If you use any of these ideas in your celebrations, tell us all about it
on Facebook,
Twitter
or Instagram.
Visit www.Bojangles.com
to find a Bojangles’ restaurant near you. Heart-Shaped Bo-Berry Biscuits
are only available at participating locations and availability may vary.

About Bojangles’, Inc.

Bojangles’, Inc. is a highly differentiated and growing restaurant
operator and franchisor dedicated to serving customers high-quality,
craveable food made from our Southern recipes. Founded in 1977 in
Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous
chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and
Legendary Iced Tea®. At September 24, 2017, Bojangles’ had 749
system-wide restaurants, of which 316 were company-operated and 433 were
franchised restaurants, primarily located in the Southeastern United
States. For more information, visit www.bojangles.com
or follow Bojangles’ on Facebook and Twitter.

Forward-Looking Statements

This press release contains forward-looking statements. All
statements other than statements of historical fact included in this
press release are forward-looking statements. These statements are not
guarantees of future performance and involve a number of known and
unknown risks, assumptions, trends, uncertainties and factors that are
beyond our control. Should one or more of these risks or uncertainties
materialize or should underlying assumptions prove incorrect, actual
results may vary materially from those anticipated, estimated or
projected. We undertake no obligations to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise than as required under the federal securities
laws.