調査内容

エグゼクティブサマリー・地域予測

主なSVODプラットフォーム・市場シェア

地域予測サマリー

世帯普及率

SVOD加入者数

OTT収益

35カ国のトップライン予測

人口

世帯構成

世帯数

TV世帯数

固定ブロードバンド世帯数

スマートフォンユーザー数

タブレットユーザー数

国別プロファイル：35カ国

詳細国別予測：35カ国

市場の展望：35カ国の加入者予測

目次

Sub-Saharan African OTT movie and TV episode revenues will reach $1,018 million by 2024 - up from $223 million in 2018. Despite this quintupling of revenues, Africa still has a lot of potential growth in the long-term.

South Africa will account for 40% of the region's revenues by 2024, with Nigeria bringing in a further 22%. From the 35 countries covered in the Sub-Saharan Africa OTT TV and Video Forecasts report, only 15 will generate OTT revenues of more than $10 million by 2024.

SVOD is already the main revenue driver for OTT TV and video by some distance. SVOD revenues will reach $782 million by 2024; nearly quintuple the 2018 total.

The report forecasts 10.21 million SVOD subscriptions by 2024, up from 3.03 million at end-2018. South Africa (3.46 million by 2024) will remain the leader, with Nigeria (2.56 million) in second place.

South Africa and Nigeria will together account for 59% of the region's SVOD subscribers by 2024, but this is down from 71% in 2018. Therefore, the rest of the region is growing faster than the two main countries.

Simon Murray, Principal Analyst at Digital TV Research, said: “Market dynamics have shifted over the last year. Despite its relatively high prices, Netflix has consolidated its market leadership. There have been many fewer platform launches, especially on a country level. Furthermore, several multinational players appear to have reined in their ambitions.”

Table of Contents

Published in January 2019, this 227-page report covers movie and TV episode developments.

It comes in three parts:

Outlook: Forecasts for 35 countries in a 75-page PowerPoint document full of charts, graphs and bullet points;

An 80-page Excel workbook covering each year from 2010 to 2024 for 35 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;