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en-usTechdirt. Stories about "etrade"https://ii.techdirt.com/s/t/i/td-88x31.gifhttps://www.techdirt.com/Thu, 23 Sep 2010 16:17:40 PDTE*Trade Settles Lindsay Lohan's Milkaholic LawsuitMike Masnickhttps://www.techdirt.com/articles/20100921/04091111091/e-trade-settles-lindsay-lohan-s-milkaholic-lawsuit.shtml
https://www.techdirt.com/articles/20100921/04091111091/e-trade-settles-lindsay-lohan-s-milkaholic-lawsuit.shtmlfiled against E*Trade, because one of its commercials involving babies talking to each other mentioned another baby, named Lindsay, who is referred to as a "milkaholic." There's nothing in that commercial that implies the "Lindsay" in question is Lindsay Lohan. The name itself is quite popular, with approximately 250,000 Lindsays around these days. But, still, Lohan's lawyers claimed that it was a right of publicity violation. And, while we were looking forward to the trial, it appears Lohan has some bigger issues to deal with, and somehow has worked out a "settlement" with E*Trade on the case, with the report being that E*Trade actually paid up some money. If that's true, it would almost certainly be for a tiny amount (less than what it would cost the lawyers if the lawsuit were to move forward). Perhaps she can put that spare change to use by paying for some new lawyers.

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]]>who-paid-whom?https://www.techdirt.com/comment_rss.php?sid=20100921/04091111091Fri, 26 Mar 2010 08:35:00 PDTIf Lindsay Lohan Deserves Any Money From E*Trade, It's Probably For Making Its Ad So PopularMike Masnickhttps://www.techdirt.com/articles/20100324/1803498705.shtml
https://www.techdirt.com/articles/20100324/1803498705.shtmllawsuit against E*Trade over a commercial with a talking baby named Lindsay that Lohan insisted was actually supposed to be her... mainly due to a reference to her being a "milkaholic." This resulted in a series of interesting points -- including the fact that many, many, many people who saw the commercial made absolutely no association with Lohan at all, especially given that Lindsay is a decently popular name. But, many people also wondered if this was really some bizarre marketing scheme for both E*Trade and Lohan -- and if that's true, then it worked. m3mnoch points out that the commercial in question shot to the top of the "most viewed online commercial" list. I doubt that E*Trade will owe any money to Lohan for the lawsuit, but perhaps it should pay up for the "ad placement."

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]]>milkaholics-anonymoushttps://www.techdirt.com/comment_rss.php?sid=20100324/1803498705Tue, 9 Mar 2010 10:16:00 PSTLindsay Lohan Sues E*Trade For $100 Million; Says Baby Was Based On HerMike Masnickhttps://www.techdirt.com/articles/20100309/0742438479.shtml
https://www.techdirt.com/articles/20100309/0742438479.shtmlHurt Locker was based on his life story (but also made him look bad) was going too far, here's an even more ridiculous lawsuit. Dave Barnes was the first of a few of you to alert us to the news that actress Lindsay Lohan is suing E*Trade for $100 million, claiming that one of the babies used in its famous "talking babies" commercials was based on her. The baby -- which was named Lindsay -- is shown as being a "boyfriend-stealing, milkaholic" baby. And, for that, Lindsay say she deserves $100 million in "pain and suffering." I'm trying to decide which makes someone seem more like a baby: a commercial with a silly "milkaholic" baby, or a humorless multi-millionaire starlet suing a financial firm for $100 million over a silly commercial that has talking babies, because she can't take a joke.