Snapchat Just Unveiled a New Feature

While “My Story” allows an individual to broadcast a collection of Snapchat experiences over 24 hours before they self-destruct, “Our Story” gets away from the individual experience and embraces the collective. According to Snapchat’s blog, “We built Our Story so that Snapchatters who are at the same event location can contribute Snaps to the same Story. If you can’t make it to an event, watching Our Story makes you feel like you’re right there!”

Basically, users who are at the same location can use “Our Story” to add their videos, photos, and doodles to a publicly viewable content stream. The feature is launching in conduction with this weekend’s Electric Daisy Carnival—for which Snapchat is providing free Wi-Fi so that its users can experiment with the new product.