There’s been much buzz over the past few years around the potential for Virtual Reality (VR) to treat a host of addictions, but it hasn’t yet taken hold as a standard treatment modality—more research and greater technological accessibility is necessary for this to occur. But as the number of deaths from opiate overdose continues to climb despite the ubiquity of inpatient and outpatient rehabs and parity for addiction treatment under the Affordable Care Act, continual innovation in the field of addiction medicine—and perhaps disruption—is arguably needed.