Today on social scene with JZ, we have the amazing CEO of Kinnectpay, Joel Usher who set up a Social Networking site which allows people to get paid for bringing referrals to the website.
Kinnectpay is everything from social networking to social events. Members get paid for $1 for each of their referral.

“Kinetic Energy” inspired Joel and his partner to come up with the brand name of Kinnectpay.

Joel has three principles for to achieve the goals of Kinnectpay:

There is nothing that is impossible

There is always a better way to do business

The more you give, the more you receive

Kinnectpay is going to be launched next month in February, so save up the date!

You can check out the podcast that features Joel Usher on : http://www.jzsocialenterprises.com/#!CEO-of-Kinnectpay-Joel-Usher/cmbz/569f99290cf2f3c826df2328

Need better understanding? Maybe the lessons that I learnt through my experiences will help:

Accept the fact that your partner is a different person

You may have some common hobbies or common things, but everybody is unique and each of us has a different personality. People often mistake the fact that their partner should behave the same like them. Respect your partner’s unique habits and love them for who they are.

2. Make your partner your best friend

As the most famous phrase goes “Marry your best friend” and if your partner is not your best friend, make him/her your best friend. Don’t behave differently with friends and your partner. Show the real you, be crazy with him/her. Behave the same way as you would with your best buddies.

3. Be sure to have good communication with your partner

Communicating with your partner is maybe one of the most important aspect in a relationship. When you interact, make sure that you’re not complaining or putting blames. And, yes make your interactions regular, not an event.

4. Learn to let go of resentment or past fights

It’s normal for any couple to have some disagreements. But, keeping those little things in heart or keeping score is not a good idea. Maybe your partner had a rough day or woke up on the wrong foot and, talked a bit rudely to you. Later on, your partner apologized for the rude behaviour. Some people have hard time to forgive even the little things. But, staying angry over those little things only create distance in the relationship.

5. Another lesson that I learned is to never have a discussion when you’re angry

When people gets angry, their brain stop working. This is where things can get ugly. It is important to know when to back off in such situations and resolve the matter when you’ve cooled down.

6. Learn to appreciate the little things

You got angry because he forgot to call or didn’t bring you out on a date since so many days, but you didn’t notice and appreciate the flowers he got for you back from work or the coffee he made for you in the morning. It’s the little things who count, not the big ones.

7. Stop expecting

Expectation! Expectation!

Why have so many expectations about your partner or your relationships? Why expect that it’s your partner who has to call you first or to plan the anniversary?

Take the first step yourself or just let your partner know about what you’re expecting on your first anniversary. Sitting there, imagining things to happen, then expecting your partner to fulfil those dreams which you had in your head is not going to work. This is what lead to disappointments in relationships.

8. Accept your partner’s flaws

Nobody is perfect. Everybody has flaws. Some people hide them, some show it fearlessly to the world.

I love Adam Levine’s lyrics of Locked Away:

“If I showed you my flaws, would you still love me the same?”

You don’t have to love your partner’s flaws, you just have to accept them. Everybody is going to love your good qualities, but your flaws? It takes a real woman and a real man to accept them.

I am a big fan of Harry Potter movies and, it struck me as lightning when I heard that one of the greatest character, Alan Rickman just died from a battle with cancer. I have no words to express how it touched me to hear such a devastating news. I think the biggest fans of Harry Potter’s movies and books will feel the pain like me.

I have gathered some scenes and moments of Severus Snape, just feel them.

Reasons why any business needs to establish itself on social media platforms:

1) Connect to a larger audience

Almost everybody are now on social platforms, be it, Facebook, Twitter, YouTube and Instagram among others. through social networking tools, you can connect to a large audience very easily. There is no need to go and search for customers. Customers are right here, you just have to approach them with an appropriate market strategy.

2) Establish long lasting relationship with your customers

Social media platforms help you to have better communication and increase interactivity with your customers. Through the instant messaging, comments, posts, tweets among others found in social platforms, you can respond appropriately to your customers. This helps to build good relationships with those customers and maintain those relations.

3) Get instant feedbacks

Social Media platforms helps to get immediate feedbacks from your customers. You just have to post a question about your products and services, for example, “how did you like our new product?”
And, within minutes you will receive floods of feedbacks, both positive and negative.

Positive feedback shows that your marketing strategy and products were perfect and you can continue this marketing plan.

Negative feedback implies that there is need for improvement and how you can improve your products will depends on the feedbacks that you have received from your customers.

In both ways, your business is the winner.

Failure is just another opportunity to begin again, this time more intelligently.

4) Feedbacks help in market research

Feedbacks gained help to better understand the needs and requirements of your customers and ultimately, it helps to gather much research and information about your target audience. market research has never been that easy to get. Feedbacks help you to customize your products and services according to what your customers want.

5) Social Media platforms are cheap

You can make your publicity and advertisements on those platforms just for a small fee, unlike traditional marketing (radios and televisions) which required huge amount of investment with no guarantee that those promotions are reaching the target audience.

6) Gain Audience insights more easily

Facebook allows you to gain additional insights about your target audience which is very helpful for your business. You can check out my blog post on Facebook Audience Insights to have more information about it.

Having a popular reputation is very important for any online business and social media sites help to achieve an online reputation. Through search engines, your business gain more visibility to internet users and customers.

8) Measure your success

You can measure the success of your business through various free online analytics such as :

Web Analytics

Google Analytics

Twitalyzer

Facebook Insights

Google Website Optimizer

Social networking sites are definitely a must for any online company.

How has social media platforms help your business? Share with us in the comments.