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Namco has an interesting strategy for hyping Japanese import game Ni No Kuni: Wrath of the White Witch.Today, the company announced "Ninostarter," a North American crowd-sourcing initiative where "Namco Bandai Games America will harness the enthusiasm" of Ni no Kuni: Wrath of the White Witch fans to unlock additional items that will be included in the North American Wizard’s Edition when the game ships on January 22, 2013.

Basically, as more people pre-order the Wizard's edition, more content is unlocked. Gamers should act fast to unlock additional items in the Wizard’s Edition, though. ClubNamco.com will stop taking pre-orders for the Wizard’s Edition on August 31, 2012 in North America. So sign up now to get more stuff... if everyone else does the same.

Click the "Read More" tag for a look at what's currently available in the Wizard Edition.