GSMA Launches the “Case for Change”

At Mobile World Congress Americas, the GSMA today launched a new global
campaign to draw attention to the significant impact that mobile
technology is having on the lives of more than 5 billion people around
the world. The “Case For Change” will put the spotlight on the work of
the mobile industry to help achieve the United Nations Sustainable
Development Goals (SDGs) and, in doing so, connect everyone and
everything to a better future.

“Operators and ecosystem players around the world are doing some amazing
work to create this better future – and we need to tell those stories,”
said Michael O’Hara, Chief Marketing Officer, GSMA. “Case For Change
demonstrates the direct, positive impact that mobile operators have on
the lives of billions of men, women and children around the world, on
their communities, on economies, and on society as a whole.”

Packed with the latest in mobile technology – 360° cameras,
mobiles, laptops, drone cams and more – the GPS-tagged Case For Change
will travel more than 130,000 kilometers, documenting connected life
stories of individuals in 18 countries on five continents. Starting this
week in the United States, the Case For Change will offer an in-depth
view of how mobile is truly changing people’s lives. For instance, in
Boston, Erich, a low-vision marathon runner, uses connected glasses to
enable him to realise his dream of competing in the Boston Marathon. In
Providence, Rhode Island, Case For Change will share how mobile
technology is helping underprivileged students overcome the ‘homework
gap’ to engage with learning and create brighter futures.

As it travels around the world, Case For Change will also show how
mobile is delivering timely healthcare in Africa, providing an essential
lifeline for refugees in the Middle East, and giving women financial
independence in India, among many other stories. After six months on the
road, the Case For Change will end its journey in February 2018 at
Mobile World Congress in Barcelona.

“Beyond showcasing the tremendous power of mobile, the Case For Change
serves as an opportunity to bring a wide range of stakeholders together
in addressing the SDGs,” continued O’Hara. “This is not something that
we can accomplish alone as individuals, as companies, even as an
industry; we must work together, united, to make the 2030 agenda a
reality.”

Follow the #CaseForChange on social media: @CaseForChange on Twitter and
CaseForChange on Facebook, Instagram and YouTube. Full information on
the Case for Change campaign is available at www.caseforchange.com.

-ENDS-

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting
nearly 800 operators with more than 300 companies in the broader mobile
ecosystem, including handset and device makers, software companies,
equipment providers and internet companies, as well as organisations in
adjacent industry sectors. The GSMA also produces industry-leading
events such as Mobile World Congress, Mobile World Congress Shanghai,
Mobile World Congress Americas and the Mobile 360 Series of conferences.

For more information, please visit the GSMA corporate website at www.gsma.com.
Follow the GSMA on Twitter: @GSMA.