Social Media Policy

Social Media has transformed the communication landscape. Today’s customers and stakeholders expect transparency and access to subject matter experts. Social Media offers organizations the opportunity to be better connected to customers and amplify its messages. At the same time, organizations must adhere to laws of the land, social sites’ terms of service, and its own code of conduct to protect confidential information.

A solid Social Media Policy is critical for all organizations. It doesn’t have to be complicated, but it does need to be in place before you unleash your team into the social channels. Profitecture can help you establish rues of the road to avoid accidents in the social channels while empowering your team to share expertise and form strong connections.

Social Media Consultation

Not sure where to get started? Or maybe your team can’t agree on how social media fits into your business strategy and customer communications. That’s common. Because social media is still relatively new, especially for senior leaders, it’s important to have a clear understanding of possible benefits, potential roadblocks, and how social media fits with your organization’s culture. Profitecture’s senior consultants will meet with your leadership team to help build vision and buy in for integrating social media into your business operations.

Social Media Strategy & Planning

Empowering your team and partners to join your social chorus is the next phase of social media. It’s one in which the principles of engagement, sharing and community infuse everything a company and its employees do. Doing it well requires structure and discipline so that everyone is singing from the same page. Profitecture can guide you through our methodology to develop a solid strategy and plan that is customized based on your goals, objectives and resources.

Training Workshops

The next phase of social media is one in which engagement, sharing and community infuse everything a company and its employees do. Doing it well requires structure and discipline so that everyone is singing from the same page.

Whether it’s a one day or multi-day workshop, Profitecture can custom design a program that fits your organizational needs. Sales, senior management, IT and marketing, for example, all have different goals and the approach is different for each. We will work with your team to connect the social media dots so your can begin to leverage the power of social authority.

Speakers

Profitecture has a number of speakers and we all love to talk about social media! Breakout sessions, on-site one on one coaching, or keynote sessions – we have that covered for a variety of different industries.

As the host of an event, you’re looking for that WOW factor. Paul Gillin, author, blogger and keynote speaker, will bring the expertise to your conference or seminar. He has experience with audiences of all sizes and is known for his ability to demystify complex concepts and break them down into simple terms. Walt Disney, Turner Broadcasting, Volvo and M&M are just a few of his clients.