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Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits?

Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits? I am looking to advertise in publications like trade journals or magazines, but want to also reap SEO benefits by getting a link. So I am avoiding buying banner ads, but instead trying to find opportunities for links from editorial mentions, quality article or editorial submissions, etc. Advice on the link proposition, or best way to approach editors, please? Many of these publications are traditional print publications, and their sites are really seo'd. Thanks.

2 Responses

Just tell them you want a link inside an article or at the end of an article (up top is best). See if they have any paid text link advertisements on the websites. Usually just asking is the best method. See if advertising in the print magazine will result in some sort of advertisement on the website, usually if you do the print magazine, online is a bonus, etc... they're using that as upsells nowadays since print is taking a hard hit.

The ways to leverage paid advertising is to buy links that are follow link, but also can drive traffic. Think of link building as advertising. Try to get good links that will also drive traffic. I would have a good content for edits to link to. Also writing a guest post is a good idea.

Also if you are sending traffic to your site, then those visitors may want to link to you.

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