copywriting – we thinkhttps://blog.togetheragency.co.uk
The Together Agency blogs about things we like, things we've seen and things that grind our gears.Thu, 16 Apr 2020 09:16:44 +0000en-UShourly1https://wordpress.org/?v=4.9.106 eggcellent Easter puns and campaignshttps://blog.togetheragency.co.uk/2018/03/20/6-best-easter-puns-campaigns/
Tue, 20 Mar 2018 16:58:10 +0000http://blog.togetheragency.co.uk/?p=5951Easter has to be one of the best (read: worst) times for puns when it comes to straplines and copy but it can be a time for really cute campaigns. Are you ready for some of our favourites? 1. Pun: Get Eggcited Everywhere, on every flyer, on every Facebook post and every Tweet. We get it, you’re […]

The campaign involved trails at more than 300 National Trust and National Trust for Scotland properties with eggciting activities and an eggstra special hunt this campaign was packed to the brim with puns but also chockablock with family fun and warm fuzzy feelings. Don’t forget that they have an eggstensive range of Easter eggs… Enough, enough.

]]>25 words you need in your lifehttps://blog.togetheragency.co.uk/2018/01/18/25-words-need-life/
Thu, 18 Jan 2018 17:19:15 +0000http://blog.togetheragency.co.uk/?p=5798Today is thesaurus day and as a creative agency where a lot of our day to day discussions involve copywriting, social media posts and branding, you can imagine, we love words. What’s better than celebrating words? Celebrating new words for the words we already love. Here are 5 of our favourite words and some sweet […]

]]>Today is thesaurus day and as a creative agency where a lot of our day to day discussions involve copywriting, social media posts and branding, you can imagine, we love words. What’s better than celebrating words? Celebrating new words for the words we already love. Here are 5 of our favourite words and some sweet new synonyms to add to your vocab. Every day’s a school day!

]]>New client: Busy Beeshttps://blog.togetheragency.co.uk/2017/10/11/new-client-busy-bees/
Wed, 11 Oct 2017 11:25:21 +0000http://blog.togetheragency.co.uk/?p=5759Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China. Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world. So, to support Busy Bees’ evolution […]

]]>Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China.

Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world. So, to support Busy Bees’ evolution and mainly focusing on the UK, we’ve been appointed to move the brand forward.

We’ll be using Busy Bees’ new brand proposition, ‘Seriously happy childcare’, as a starting point to create a distinctive new identity. Through a new look and feel, tone of voice, and photographic style, Together will bring the brand bang up to date and amplify its founding principle: to provide great quality childcare to hardworking parents looking for a great start for their children. This identity will roll out across all the brand’s collateral, from the website to nursery brochures and signage.

JT, one of Together’s two partners, said: “Busy Bees is a fantastic brand that offers us some exciting challenges. With the new identity, we’ll not only need to create something that juxtaposes that real warmth of the group with expertise and professionalism, but also something that their widespread teams and nurseries really buy into. We can’t wait to get started.”

Jitin Topiwala, Sales and Marketing Director at Busy Bees, said: “Chemistry is essential with a project of this scale. After meeting the agency and seeing their approach, we knew a creative partnership with Together would allow us to realise our ambitions for the brand.

“This is a hugely exciting time for Busy Bees and we’re looking forward to working with Together to bring our brand to life.”

There you have it! Stay up to date with our latest work over on our social media channels, or take a look at our Work section to see more of what we do.

]]>Our work: Son Of Steakhttps://blog.togetheragency.co.uk/2017/04/11/work-son-steak/
Tue, 11 Apr 2017 16:02:03 +0000http://www.togetheragency.co.uk/blog/?p=5664Things have been going great over at Son Of Steak, the brand new restaurant (and our fantastic client) in Nottingham’s Trinity Square. We’ve been working on Son of Steak’s social media from the start, having set up their Facebook, Instagram, and Twitter channels back in March. Now the restaurant’s open and we have no secrets […]

Things have been going great over at Son Of Steak, the brand new restaurant (and our fantastic client) in Nottingham’s Trinity Square.

We’ve been working on Son of Steak’s social media from the start, having set up their Facebook, Instagram, and Twitter channels back in March. Now the restaurant’s open and we have no secrets to keep, we thought we’d show a quick glimpse of some of our favourite pieces of content.

Over all the channels, we’ve created a social persona and tone of voice that gets across the passionate yet no-nonsense character of Son Of Steak, with short, to-the-point messaging, gorgeous assets, fun animations, and a good helping of attitude. For the whole picture, like Son Of Steak on Facebook, and follow on Twitter and Instagram.

]]>New client: MOR Sausageshttps://blog.togetheragency.co.uk/2017/04/03/morsausages/
Mon, 03 Apr 2017 11:06:33 +0000http://www.togetheragency.co.uk/blog/?p=5504MOR Sausages have just hit Tesco’s shelves – and as the digital, social and PR agency for the new brand, we’ve been a huge part of the launch. We’ve been working with MOR since the beginning of the year, having been appointed to design their website, create and manage their social media channels, and lead their PR campaigns. […]

MOR Sausages have just hit Tesco’s shelves – and as the digital, social and PR agency for the new brand, we’ve been a huge part of the launch.

We’ve been working with MOR since the beginning of the year, having been appointed to design their website, create and manage their social media channels, and lead their PR campaigns.

For the website we created a simple yet artisanal feel, which is complemented by our foodie-inspired copy. Illustrations by artist Clover Robin, alongside our own photography, bring the brand to life and emphasise MOR’s passionate, yet accessible, food-loving personality. We also animated some of Clover’s illustrations in-house to create engaging web and social media content.

Aside from web, we’ve launched MOR on Facebook and Instagram and will be managing their content and communities going forward. Over in PR our launch campaign has already seen excellent results, with a huge amount of sample requests and national coverage.

Follow MOR on social to stay up to date. Be warned; it will make you hungry.

]]>Our work: My Healthy Kitchen website and socialhttps://blog.togetheragency.co.uk/2017/02/03/work-healthy-kitchen/
https://blog.togetheragency.co.uk/2017/02/03/work-healthy-kitchen/#commentsFri, 03 Feb 2017 10:12:24 +0000http://www.togetheragency.co.uk/blog/?p=5448If you read our recent blog about My Healthy Kitchen, one of our newest clients, you’ll know that we’ve spent the last month or so working on the brand’s website and social media. Well, My Healthy Kitchen (myhk) has just launched – which means our site and social channels are now online. We’ve designed the […]

If you read our recent blog about My Healthy Kitchen, one of our newest clients, you’ll know that we’ve spent the last month or so working on the brand’s website and social media.

Well, My Healthy Kitchen (myhk) has just launched – which means our site and social channels are now online.

We’ve designed the website to be simple yet aspirational; it’s filled with gorgeous food photography of the brand’s fresh, tasty meals, and the navigation allows users to explore products and learn all about myhk with ease. The tone of voice is foodie with a fun edge, reflecting how the product makes healthy international cuisine quick, accessible, and enjoyable.

Those screen grabs are just a flavour of our work; go ahead and delve in. We’ve also just launched the brand’s Twitter and Facebook, so like and follow to see what’s next for My Healthy Kitchen.

]]>https://blog.togetheragency.co.uk/2017/02/03/work-healthy-kitchen/feed/1New client: My Healthy Kitchenhttps://blog.togetheragency.co.uk/2017/01/16/my-healthy-kitchen/
Mon, 16 Jan 2017 16:44:26 +0000http://www.togetheragency.co.uk/blog/?p=5372We might only have been back in the studio for a few weeks, but we’ve already leapt straight into a huge pile of projects – and we’ve started working with some new clients. Strictly speaking, we actually began working with My Healthy Kitchen, a new, better-for-you ready meal brand, right at the end of 2016. Offering meals […]

We might only have been back in the studio for a few weeks, but we’ve already leapt straight into a huge pile of projects – and we’ve started working with some new clients.

Strictly speaking, we actually began working with My Healthy Kitchen, a new, better-for-you ready meal brand, right at the end of 2016. Offering meals that are made delicious and nutritious with the ingredients they put in, rather than what they take away, My Healthy Kitchen brings tastier, healthier, and more exciting possibilities to the ready meal category.

We’ve designed, built and written copy for the brand’s website and will be managing and creating content for their social media channels, all of which will be launching next month. Look out for our work on Twitter and Facebook in February!

]]>Our work: Fox’s New York Bakehousehttps://blog.togetheragency.co.uk/2015/11/24/work-foxs-new-york-bakehouse/
Tue, 24 Nov 2015 11:50:59 +0000http://www.togetheragency.co.uk/blog/?p=4952Our latest work with Fox’s Biscuits has finally hit the shelves: their brand new range, New York Bakehouse. This project was great to work on. As an entirely new collection of products it gave us the opportunity to tackle everything from the name of the range to the product packaging. From a copywriting perspective it was a lot of […]

]]>Our latest work with Fox’s Biscuits has finally hit the shelves: their brand new range, New York Bakehouse.

This project was great to work on. As an entirely new collection of products it gave us the opportunity to tackle everything from the name of the range to the product packaging.

From a copywriting perspective it was a lot of fun to engage a little of that Vinnie New York twang in the tone of voice, and the contemporary edge of the range gave the design team the opportunity to create something bold and brilliant with a deli edge. We’re especially pleased with the subtle US styling.

The first biscuits to launch in the New York Bakehouse range are the Red Velvet Crunch Creams. Check ’em out!You can now find these yummy biskwits (and our handiwork, of course) in Asda, Waitrose, Morrisons and Sainsburys. Look out for them on the shelves of Tesco towards the end of this year, and in Co-op in 2016.

]]>Fallout Shelter: Build an app, build a vault, build hypehttps://blog.togetheragency.co.uk/2015/08/21/fallout-shelter-build-an-app-build-a-vault-build-hype/
Fri, 21 Aug 2015 08:35:14 +0000http://www.togetheragency.co.uk/blog/?p=4676With Bethesda’s Fallout 4 due to launch in November to legions of waiting fans, the game developer isn’t messing around when it comes to marketing their long-awaited new title. In fact, they’ve developed a whole mobile game to promote it – and are promoting that using a fake Tinder profile. Okay, I’ll get to the Tinder profile […]

]]>With Bethesda’s Fallout 4 due to launch in November to legions of waiting fans, the game developer isn’t messing around when it comes to marketing their long-awaited new title. In fact, they’ve developed a whole mobile game to promote it – and are promoting that using a fake Tinder profile.

Okay, I’ll get to the Tinder profile in a bit – but I’ll start with Fallout Shelter. Fallout Shelter is a free mobile app and preview companion game to Fallout 4 that’s beendesigned partly to generate hype, partly to set the tone for Fallout 4 and partly because Bethesda’s always wanted to make a mobile game (and as it turns out, they’re unsurprisingly great at it).

As a standalone it’s already been really successful; when just available on iOS it was already ranking at 70million plays globally per day, and having been released on Andriod last week it recently ranked as the number #1 download and #3 top grossing on the Play Store.

By using the retro styling of the Fallout mascot and in-game brands as the bases for the app game, Bethesda’s created an app that enforces and promotes the world of Fallout 4. I love how Bethesda sets the tone of the game, building up Fallout Shelter as a product of Vault-Tec, a brand from the game’s dystopian story.

Their adoption of the Vault-Tec identity even rolls into the disconcerting disclaimer at the bottom of the app’s website:

‘The act of using this website (either partially or in its entirety) is a non-verbal agreement between all Vault-Dwelling Parties and Vault-Tec Industries stating that Vault-Tec is not liable for any damages, injuries, or mental anguish inflicted during or after the perusal of the Vault Dweller’s website, Pocket Reference Edition.’

My favourite bit? Definitely ‘mental anguish.’ But I’m not here to rave how about how cool the game looks, or how well it’s been done. In fact, it’s an impressive branding exercise – Bethesda adopts the personality of Vault-Tec entirely and runs it through the app’s website and the Fallout social media channel.

And looking at the app as a marketing tool, it’s really effective. While of course the app is outrageously good at reaching the franchise’s current consumers – what better way to reach an audience of gamers than with another game? – mobile games are typically popular with a whole section of people who don’t necessarily play on consoles or computers. So, by using elements of the Fallout world in a game that reaches the mobile app audience, Bethesda’s also able to introduce the look and feel of part of Fallout to a new bunch of users. And, by creating a game that’s in itself been extremely popular, the hype train has been sent into overdrive. National newspapers and global publications, not just gaming or tech magazines and blogs, have been caught up in the app’s success – it’s already generated over $5million for Bethesda – and have consequently been lending a major boost to the exposure of Fallout as a brand. But Bethesda hasn’t left the app’s success to the press. They’ve gone right ahead and set up a fake Tinder profile in the name of Vault-Tec’s poster boy, Vault Boy.

I like a man who’s into his bottlecaps.

Clicking the profile sends you to the download page for the app and turns out, the profile’s official – Bethesda themselves are responsible, making this the first time we’ve seen Tinder used as a tool to promote anything other than lonely hearts. But clearly, there’s some alignment between Tinder’s audience and the people Bethesda is trying to reach, making it a pretty clever use of a much talked about platform. Of course, they’re obviously backing all this up with a social media campaign inviting people to #DateADweller and geekily referencing features of the game. This has the added effect of only really being something players will understand, teasing followers that haven’t yet played into finding out more – and perhaps downloading the game.

So, what can we take from all this? Ultimately, I think, Bethesda’s campaign leading up to the release of Fallout 4 shows that success comes from not only being true to your brand, but understanding and being true to your audience. Bethesda’s great at games, and its target audience loves games – with Fallout Shelter they make the most of both, giving their audience what they want while using their own skills in the process. For me, it makes me want to be more playful with future ideas, whether that’s in something as huge as a game or as small as a Tinder profile. Because, at the end of the day, in a time when things can sometimes be a bit rubbish, what appeals to people more than fun?

]]>Together’s Monday Musingshttps://blog.togetheragency.co.uk/2015/08/17/togethers-monday-musings-6/
Mon, 17 Aug 2015 09:22:43 +0000http://www.togetheragency.co.uk/blog/?p=4686What’s that? No, you forgot to write last week’s Musings! Either way, we’re back and we’re musing this week with thoughts on innovative packaging, yet another awesome video by Old Spice, and a spotlight on Bethesda’s promotional game Fallout Shelter. 1) KFC While we were browsing the internet on Friday, we came across this ingenious little […]

Either way, we’re back and we’re musing this week with thoughts on innovative packaging, yet another awesome video by Old Spice, and a spotlight on Bethesda’s promotional game Fallout Shelter.

1) KFC

While we were browsing the internet on Friday, we came across this ingenious little news nugget: KFC has re-designed their iconic bucket and now it prints out your selfies. The memory bucket has been created in celebration of KFC’s 60th birthday in Canada, so it’s only going to be available over there – but still, pretty cool huh?

Yes, yes, it’s a mobile video game – stick with us. Fallout Shelter launched on Android on Thursday, having already launched back in June on Apple, and while it’s super addictive and awesome that’s not (quite) why it’s made the list.

With millions of plays globally so far, it’s a very clever – and successful – marketing tool for the game Fallout 4, due to launch globally in November. In fact, it’s that clever we need more space to write about it, so we’ll be posting a blog all about it later this week.

Okay, that’s enough of that. We’ve got work to do. Don’t forget we’re still after a new Social Media Manager; check out the job description if you’re interested. Look out for posts later this week on Fallout Shelter and yet more emoji news!