The first rule of marketing is, unless you are in the business of selling basic provisions or lifesaving medicines, nobody needs your products. Your marketing copy must be personal so that it will speak to your audience in a language that they can understand, creating a real desire for a product they perhaps had never realized that they needed.

You blinked, and 2014 is gone. Now is the time to look forward to the new year and prep your marketing strategy to adapt to the trends in the industry. Are those trends auspicious, or will they make reaching consumers more challenging? The answer, of course, is both. Your marketing techniques will need to be better than ever, but you’ll have all the right tools to make your campaigns successful. Here is a glimpse of what 2015 could bring to the world of marketing.

Trust is a precious commodity, as numerous recent reports of scandals and deceit illustrate. Despite the whirlwind of lies and untruths that have made consumers extra wary when it comes to connecting with businesses, you can still build trust with your target customers. By making changes to your email and content marketing campaigns, you can show your company in a positive light. These tips will help you keep current customers and attract new ones.

Content marketing has become an imperative and nuanced part of sound business strategy, and its complexities warrant equally sophisticated metrics. By thinking beyond the page view metric, marketers can thoroughly and accurately measure the success of their content. Paired with the engagement and conversion strategies described in the blog, alternative metrics can provide invaluable insights and results.