If you create content on the Web — and if you’re trying to get people to find your business or nonprofit online, you should be creating content — then your biggest challenge is to have people find you in search. And, let’s get super obvious here: That means you want them to literally click your link and get to your site, right?

Now, the first challenge to overcome is show up on the first page of Google search results, given that about 97 percent of people never click through to the second page of results. (To dig deeper into search engine optimization for your site, see our articles on SEO.) Continue reading →