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Tag Archives: ALS Icewater challenge

In the last week and a half, we have seen a surge of internet philanthropy…but more often than that we have seen a surge of people (albeit raising awareness for something important) soaking themselves in ice water in the name of amyotrophic lateral sclerosis. A name few of us have ever heard. In fact, if you spell out the entire thing as opposed to abbreviating it as ALS, most of us still don’t know what it is. Why is that?

Hashtag activism has been on the rise in recent years. On today’s podcast, myself and returning guest, Mike Mulvihill take a look at as to why.