History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Apple introduced Face ID with the iPhone X, a new way to secure the phone. The iPhone X uses Face ID, technology that unlocks the phone by using infrared and visible light scans to uniquely identify your face. It works in a variety of conditions and is extremely secure. For now, the hardware requirements for Face ID are only found in the upcoming iPhone X. All other new iPhone models and all existing ones will retain Touch ID. Users can still use Touch ID if they don’t prefer the Face ID option.

Google’s New Chip Is a Stepping Stone to Quantum Computing Supremacy. The search giant plans to reach a milestone in computing history before the year is out. Leader of the Google research group John Martinis is working on building astonishingly powerful computer chips that manipulate data using the quirks of quantum physics. Martinis anticipated that his team will build a device that achieves “quantum supremacy,” meaning it can perform a calculation that’s beyond the reach of any conventional computer.

A DeepMind AI from Google beats Go champion Lee Se-dol for the third straight time at playing the ancient Chinese board game of Go 2016technology

Google’s AlphaGo computer program has won a third and decisive encounter with a top-ranked player of the Chinese board game Go in a victory marking significant developments in artificial intelligence. Lee Sedol, who is the world’s second best player of the strategy game, lost three games in a row in Seoul to AI program. Google’s DeepMind computer program won $1m through the victory, marking significant development in artificial intelligence.

Three nano-technologists win the Nobel Prize in Chemistry for building miniature machines out of molecules 2016technology

This year’s Nobel Prize in Chemistry has been awarded to three scientists who figured out how to build tiny machines out of molecules. The machines, which include a nano-sized car, are invisible to the human eye and have important implications in medicine and other fields. These machines are molecules with tiny movable parts that move in controlled ways and are a thousand times thinner than a strand of hair. The actual development of the machines by today’s Nobel laureates was a big step forward for nanotechnology and may be useful in medicine and energy storage.

The search engine Google went public in August 2004. 19.6 million shares were offered at a price of $85 per share. With the search engine going public, some employees who had large stakes in the company became instant millionaires.

Kingston Communications, a regional telecommunications operator in the UK, launched KIT – Kingston Interactive Television. KIT was one of the first companies to launch video on demand. Unfortunately, the KIT service was terminated when subscriber numbers fell from around 10,000 to 4,000 in 2006.

On March 11, 2000, technology shares began to fall as the dot-com bubble burst. The dot-com boom lasted only 3 years, from 1997 to 2000. Silicon Valley had a 17% declination in high-tech industries and lost 85,000 jobs.

Two software engineers, Reed Hastings and Marc Rudolph founded Netflix to rent movies on DVD. However, with the potential of streaming videos and TV shows, the service adopted a monthly subscription model: unlimited rentals for a single monthly rate.

RSS is the first version of the web feed formats used to publish frequently updated works in Netscape. RSS feeds enable publishers to populate and publish information automatically. Additionally, RSS feeds provide users with to-the-minute updates from favoured websites.

Released in 1995, Internet Explorer was one of the most used web browsers, hitting an all time usage share of 95% during 2002 and 2003. On March 17, 2015, Microsoft released ‘Microsoft Edge,’ which replaced Internet Explorer.

In 1989, Tim Berners-Lee, a British scientist at CERN, invented the World Wide Web (WWW). It was originally developed for meeting the demand for automatic information-sharing between scientists in universities and institutions around the world.

Windows 2.0 is a 16-bit Microsoft Windows GUI-based operating environment that was released on December 9, 1987. Compared to Windows 1.0, Windows 2.0 allowed application windows to overlap each other and had more sophisticated keyboard-shortcuts.

The Linus Write-Top, released in 1987, allowed users to write directly on the screen with the included stylus. It is not a touch screen but a touch screen in which a voltage is applied to the screen edges, and a stylus detects the voltage at the touched location.

Released on November 20, 1985 as the first version of the Microsoft Windows line, the Windows 1.0 is a personal computer. Its development was spearheaded by the company founder, Bill Gates, after seeing a demo of a similar software suite known as Visi On at COMDEX.

Directed by Ridley Scott, Apple introduced the Apple Macintosh personal computer in a commercial that’s only national airing was during the third quarter of the Superbowl XVIII. English athlete Anya Major performed as the unnamed heroine. She represented the coming of the Macintosh as a means of saving humanity from “conformity”. The theme of the commercial was an allusion to George Orwell’s noted novel, Nineteen Eighty-Four.

The first IBM personal computer, formally known as the IBM Model 5150, used Microsoft´s MS-DOS operating system. The IBM PC revolutionised business computing by becoming the first PC to gain widespread adoption by industry.

MicroSoft Disk Operating System, MS-DOS, was an operating system for x86-based personal computers mostly developed by Microsoft. It was the most commonly used member of the DOS family of operating systems and was the main operating system for IBM compatible personal computers during the 1980s and the early 1990s.

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