Every prospective student is on his or her own, personal enrollment journey. If you want your school to be part of that journey, your school website is the best way to attract them early on in the process. Having a clean, modern, and easy to navigate website can be the deciding factor when choosing a school. But you want to go a step beyond so they feel they don't even need to check other school's websites. Here are some website upgrade you can make today to turn those recruits in to students.

When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or early twenties who want to go back to school.

Just like any business, educational institutions have to market their brand. You are competing with other schools in order to attract students, after all. This requires you to market to not only the students but to their parents as well.

Holding an open house is an essential strategy for convincing prospective students to enroll. It gives them a chance to see your classrooms and tour your campus first hand. In many cases, prospective students will make their decision to enroll based on the experience they had on a school tour.

Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.

In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and informative, and reflect the school.If it’s lacking any of this you could be repelling visitors instead of enticing them to log on.

If you thought that students were too busy Instagramming and taking snaps to be bothered with email, you might be surprised to learn that they are just as addicted to checking their email as they are their newsfeeds.

You’ve probably noticed that social media is everywhere. That’s even more true for the college-aged. According to Hubspot: 55% of 18-29 year-olds use Instagram, and 60% of Snapchat’s 200 million users are under 25. Eight out of 10 teens are using Facebook, and they are more active on Facebook than any other social networking site.