A source told Now: "He wants a new relationship that isn't anything to do with work or with someone that people around him know.

"He's been burnt pretty badly in the past, not least by his three-and-a-half-year marriage to Jordan, and for once he wants a relationship that's out of the spotlight.

The 38-year-old, who divorced Katie Price in 2009, is reportedly looking to have a more private relationship this time round.

The insider added: "Peter's come to the conclusion that mixing business with pleasure, which is what he did with Jordan and Elen, is a recipe for disaster and he's determined to keep his next girlfriend under wraps, at least until he knows whether it's the real deal or not."