O'Rourke, the increasingly popular Democrat vying for Cruz's Senate seat, has a campaign logo that looks suspiciously like a package of spicy ketchup from Texas fast food chain Whataburger. When asked for a response to the similarities, Cruz's spokesperson gave the Fort Worth Star-Telegram this intriguing answer:

Unlike the spicy ketchup, when Texans unwrap the O'Rourke packaging, they are definitely not going to like what they see underneath. He's like a Triple Meat Whataburger liberal who is out of touch with Texas values. [Cruz spokeswoman Emily Miller, via the Star-Telegram]

And unlike your average play-on-words political insult, this winding metaphor gives Texans a lot to swallow. It begins as a saucy slam on O'Rourke, but unwisely savages the chain's massive signature item as "out of touch" and suggests Cruz dislikes the beloved business as a whole.

Or perhaps the super stack is just a substitute for "big," and O'Rourke is just a big 'ol liberal. But that would imply O'Rourke is just a normal guy, seeing as everything is bigger in Texas. Kathryn Krawczyk