Today is 'Mega Monday', in the US, it's Cyber Monday, the biggest online shopping day of the year, the first Monday after Thanksgiving and the Black Friday sales, and it's the beginning of a two week spending frenzy in time for Christmas.

Using interactive video has proved to be a great way of communicating with fans. With technology changing all the time, the music industry is having to face the fact that they have been behind the times.

We are all aware of the power of online video in terms of entertainment...from music videos, to adverts to film and TV programmes, but what about harnessing the power of online video for humanitarian and educational benefits?

We're delighted to see that Location3 Media, the digital agency based in Denver, Colorado and an early adopter of WIREWAX, were yesterday awarded with a Bronze Telly Award for their innovative, WIREWAX integrated video for online SEO experts, 'Local Search Traffic'.

As a large number of our UK users will be aware, last night saw the launch of Series 2 of ITV's incredibly popular 'reality' show, The Only Way Is Essex - a show which mimics the format and success of American series such as The Hills and The City but with a very British touch.

So as a number of you will be aware, Facebook have been fairly prevalent in the news this week thanks to their latest update of the social-networking site, with a number of users less than pleased about the most recent modifications.

Today, WIREWAX was joined by a significant other... Spencer Hyman, formerly of music discovery service Last.fm, now CEO of Artfinder and advisor to the likes of LinkedIn has taken a seat at our board as a strategic advisor and investor.

It's pretty damn exciting to see content producers and even savvy brands themselves starting to work with WIREWAX. It's exactly what the tool was designed for and we're consistently inspired by the ideas and delivery of users.

It's a great day when we get to shout about our partners and users success. So it's with some delight that we announce our US based Creative Partner, Location3, has won Silver at Colorado's BMA Awards with their WIREWAX video for Local Search Traffic.