Launched in stores and online on May 2, the book — and its author — has its own display at the unidentified Barnes and Noble below. And because anything bearing the Trump family name invites mockery at this point, some good samaritan rearranged the display with self-help books better pertaining to Ivanka’s unusual situation.

Titles include: Disarming the Narcissist: Surviving and Thriving with the Self-Absorbed; The Fatherless Daughter Project: Understanding Our Losses and Reclaiming Our Lives; and Toxic Parents: Overcoming Their Hurtful Legacy and Reclaiming Your Life.