The company is committed to a low-impact model and a conscious break from the inconsistent trends of seasonal fashion. The founders at REV hold all their designers to a minimum of one of their four tenets: organic, re-made, local, and fair. Conscientious about their carbon footprint, REV takes steps to ship using environmentally-friendly practices, including working with a third party to analyze their carbon footprint and identifying ways to improve it. A portion of all REV sales is donated to “Trees for the Future”, which plants trees in developing nations.

In an article in Vogue, co-fonder Cora Hilts discussed using sustainable shopping as a positive way for individuals to make a statement. “We feel strongly about having a business that contributes to the environment and allows people to vote with their wallets.”