Cerveceria Mexicana to Expand Facility to Meet Growing Demand

Press Release

Jan. 24, 2014 at 1:50 PM

LOS ANGELES, CA — Drinks Americas (OTC: DKAM), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states, today announced that the third largest brewery in Mexico, Cerveceria Mexicana, the brewery that produces its leading premium authentic Mexican beers, is expanding its facility to accommodate growing demand in the U.S. and abroad.

Located in the town of Tecate, B.C., Mexico, just 100 yards from the US border, Cerveceria Mexicana services its loyal customers in Baja, California and Mexico, as well as its export customers in the U.S. and throughout the world in countries including Australia, Belgium, Canada, Denmark, England, Holland,Ireland, Luxembourg, New Zealand, and Spain. Its predecessor, the original brewery, Cerveceria Mexicali, S. A. de C.V., was founded in 1923 and was the first industrial brewery in Baja, California. Of all the breweries in Mexico with any volume, Cerveceria Mexicana is the only brewery that is 100% Mexican owned.

Cerveceria Mexicana utilizes its state of the art laboratory along with modern brewing and fermenting equipment to ensure highest quality in packaging, raw material and finished product. Its expansion is estimated to be completed by April, 2014. Once completed, Cerveceria Mexicana will have increased its capacity by 35%, which will mostly go towards the production of its authentic craft selection, Day of the Dead Beers.

Timothy Owens, Drinks Americas CEO, commented, “Regardless of what business you are operating or what customer you are servicing, it’s crucial that demand is met in the best and most efficient way possible. Cerveceria Mexicana is doing this through the strategic and calculated expansion of their facility— which when finished will yield the same refreshing, high quality beer product that our aficionados have come to know and love. Cerveceria Mexicana is dedicated to upholding the craftsmanship of their premium authentic Mexican craft beers during and after this expansion. We, at Drinks Americas, look forward to having the product available to meet market demand and to getting our leading beer brands into the hands and hearts of more adult consumers nationwide and beyond.”

About Drinks Americas Holdings

Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas’ leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, MexicaliÔäó, Rio BravoÔäó, Red PigÔäó and Chili BeerÔäó, which are all brewed in Mexico’s third largest brewery, Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas’ brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol “DKAM.”

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the “safe harbor” provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company’s need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company’s most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.