What is a West Coast IPA?

IPA, short for India Pale Ale, gets its name from the years the British Empire expanded further east into India. Needing to adapt their brewing to overcome the difference in climate, IPA was brewed with increased hops and alcohol to produce flavours that would survive the long journeys. Over the years, IPA has evolved into a popular and broad style of beer.

This release of Sleep When You’re Dead is a West Coast style IPA, which gets its reputation from America’s adaptation of the traditional European style. West Coast IPAs are known for their explosive flavours of hops, fruit, and citrus notes. Clean, crisp, and the bitterness balances well with the sweet flavours that punch through.

Be the first to get your hands on SWYD Grapefruit IPA now! Buy first, buy fresh, enjoy before the dead by date!

Find Sleep When You’re Dead Grapefruit IPA at the following stockists: