IRVIN TREMBLAY - CENTURY 21 IRV TREMBLAY REALTY

The average realtor in Canada sells roughly ten properties a year. In 2015, Irv Tremblay and his two sales associates sold over 130. This year, with the staff trimmed down to two because of an extended maternity leave, the Irv Tremblay Team will complete over 100 transactions. Tremblay is justifiably proud of his per-agent numbers, which he attributes to one thing.

“The reason it’s very high is nothing more than really cutting edge training,” he says. “Every one of our agents has one of the top coaches in North America that guides us in what we do on a daily basis.” Tremblay and his team members report their numbers and prospecting situation every day and receive coaching on a new subject every week, which Tremblay says helps hold everyone accountable for their performance. “That is not the norm in real estate.”

While the costs associated with coaching are unquestionably high – Tremblay says he has spent over $400,000 on coaching over the course of his career – the results are undeniable. “That $400,000 has probably made me a million. It’s not an expense, it’s a profit center.”