Monday, August 22, 2011

Captivate your Customers through Storytelling at NACCM this November

"Attracting a new customer costs 5 times as much as keeping an existing one." Source: Lee Resource Inc.When budgets are tight, how do you ensure your customers don't take their business elsewhere? It's time to start Captivating your Customers, and NACCM: North American Conference on Customer Management in Walt Disney World will help you do just that this November!

Captivate your customers through STORYTELLING
Peter Guber, Chairman & CEO, MANDALAY ENTERTAINMENT GROUP and Author, Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of StorySuccess is often won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. You will learn directly from Peter on how to craft, deliver – and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. Click here for a full list of keynotes.

Captivate your customers through LOYALTY
Mike Sachs, General Manager, CRM & Owner Loyalty, VOLKSWAGEN of AMERICALearn VW’s philosophy on loyalty, how it is evolving and the initiatives the CRM team are spearheading to drive cross-functional accountability for loyalty from marketing and Operations, through Retail and After Sales. Click here for the full-day Loyalty Summit.

Captivate your customers through SOCIAL MEDIA
Becky Carroll, Author, The Hidden Power of Your Customers, Community Program Manager, VERIZONSocial technologies are changing not only customer expectations but customer behavior. Your business should be using social media to attract new customers as well as engaging existing customers. Becky will share effective ways to utilize social media to achieve your customer relationship goals – and grow your business. Click here for all of our 'next practice' talks.

Captivate your customers through EXCEPTIONAL SERVICE
Jamie Naughton, Speaker of the House, Chief Culture Ambassador, ZAPPOS.COMThe story behind Zappos’ success lies behind two empowering words: Deliver Happiness. Learn the different ingredients used by Zappos.com to build a long-lasting enduring brand, including the importance of customer service and company culture. Click here for all talks on sharpening core competencies.

Or better yet, register now and see for yourself why NACCM has been the most trusted partner for peer-to-peer sharing for the past 9 years. Readers of the Customer's 1st blog can save 15% off the standard registration rate with code NACCMBlog. Register here.

We look forward to welcoming you this November 14-16 at Disney’s Contemporary Resort in Orlando.