The $150 million Palisades Federal Credit Union in Pearl River, N.Y. is getting plenty of media buzz this week from a TV/radio/online branch promotion encompassing raffle giveaways leading up to a potential $100,000 “Guess the Vault Code” grand prize.

Borrowing a leaf from reality TV shows, a New York credit union, the $150 million Palisades FCU, is saving on sponsorship fees and getting high marks from civic leaders by introducing text voting to support community events.