Walmart’s Jet launches private label brand for Millennials

From our friends at CNN Money:

Cost conscious consumers in the 'burbs can already buy cheaper private label products from Walmart under the names Great Value and Sam's Choice. There's even a Walmart-branded Dr Pepper soda clone called Dr. Thunder.

But the retail giant's Jet.com unit is getting ready to roll out its own brand of goods for young adults in big cities looking to save some money, too. Jet announced a new brand called Uniquely J on Friday.