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Both SEO and PPC marketers undertake rigorous keyword research based on the offering of the subject site. There may be subtle differences in the type of keywords targeted for SEO and PPC but by and large the keyword types that both optimise for are the same.

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Community Leader

Community Leader

What prompted you to ask the question? Are you considering using both, or trying to decide which one to use? Do you have one or more clients who have similar questions? Rather than simply posting a short phrase like "confused about it", tell us why, give us a few more details. Also, don't make your question the heading for your post - Ask the question in the content of your post. If you notice, in the quote above, your question disappeared. It's not a problem now, but if someone quotes you after several replies, or on a second or third page, someone reading the thread won't know the question!
As far as the question itself, Sheebha has mentioned one thing they have in common, but there are also differences.Some companies use both, in order to capture as many potential clients as possible. Also, if searchers see them in both over and over again, they are viewed as an expert in their field. On the other hand, some businesses are more suited to PPC, because they can stop their marketing when people are no longer looking for their type of product or service, and resume it again when they are. SEO, on the other hand, is a constant effort, and if you stop, your rankings fall - a "sound bite" way to put it is, "If you stop, you drop".

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It's weird enough to see your sig offering SEO Services though.. But here it is, SEO and PPC aims for a position in search engine results pages. SEO can be achieved by optimizing your page, brand and other off page efforts. PPC on the other hand, requires money so you can bid a spot on your chosen keyword/keyphrases.

I second joeroxx comment. Guys, be complete when you are asking so you can get some good answers. This way the community can help you better.

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Community Leader

Community Leader

Both are different things you cant compare because PPC is paid service and its start quality and SEO take time.

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Actually, they do have some things in common, so you can compare them. As Sheebha mentioned, they both require keyword research. They are also both found on the major search engines. They both need optimization of your site to insure that visitors convert. Each, however, does have there own purpose depending on your business.

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Both are equally important, and have their own benefits. You cannot say that this is better than that.
SEO(search engine optimization)
Is a process in which you organically rank your website for relevant keywords in search engines and can take 6-12 months before you see much of a return on investment. SEO is generally seen as a long-term investment, but can often times be the most cost-effective if you know what you're doing or if you hire a competent SEO firm. With SEO, you're building an asset since all of the content and backlinks to the website increase the overall value of the site, while PPC is simply paying for the traffic you receive. I like to think of it as buying a home vs renting an apartment. When you buy a home it requires a much larger investment, but at the end of the day your left with an asset.

PPC (pay per click)
PPC is an Internet advertising model used to direct traffic to websites, where advertisers pay the website owner. Content sites commonly charge a fixed price per click. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

The advantage of using PPC is that it can be narrowed down, not only by phrase, but by day, and even time of day, and can be stopped and started at any time. For instance, if you sell a seasonal item, you can run your ad when the item you sell is in season, like lawnmowers or Halloween costumes, and then stop when the season ends. Also if you check your stats and find out that, for example, you get very few clicks on Mondays after 5 pm, and those who do click don't buy. You still have to pay for these clicks, unless you schedule your ad so that it doesn't run Mondays after 5 pm. Since your ad is not running, you wouldn't get any clicks, and, as soabbd said, you would "stop paying".

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Member

These are 2 different things. SEO is search engine optimisation: the natural way to get a higher position in search engines result page. PPC is a paid advertising method. It helps to get a good position in SERP.

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Member

Search engine optimization is basically a process of controlling various on-site and off-site factors in order to make your ranking to search engines. Whereas Pay-per-click (PPC) advertising involves purchasing ad spots within the “Sponsored stories” section of the SERPs, or in the content block that displays on program publisher websites. Both have their own importance. Seo often results in sustainable, free traffic, once high SERP positions are achieved though it may take alonger period of time. While PPC advertising results in an immediate influx of website visitors, though pay for this privilege.

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SEO strategy for a website can enable it to rank well for selected terms within the main search results and secondly, by using pay-per-click advertising, which displays your listing within the sponsored results on many of the popular search tools.Pay-per-click advertising (PPC) can be set up to work effectively within a few days but SEO Technique takes more time.

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