Tenor formerly known as Riffsy[1] is an online GIFsearch engine and database. Its main product is GIF Keyboard, which is available in iOS, Android and macOS platforms. GIF search engine giant Giphy is one of the major competitors of Tenor.[8][9]

On February 25, 2018, Tenor announced it's partnership with Samsung as an integrated GIF partner for the Samsung Messages app which is based on Samsung Experience UI. The feature will be made available to the users from Samsung's Galaxy S9 & S9+.[24]

On November 6, 2017, Kemkominfo (Indonesia’s Ministry of Communication and Information Technology) announced that they will ban WhatsApp within 48 hours if obscene GIFs are not removed.[28] Following the announcement, WhatsApp users were unable to access Tenor GIFs on November 7, 2017. Samuel Abrijani Pangerapan, director general of Kemkominfo told Kompas that ministry had decided to block six DNS owned by Tenor (tenor.com, api.tenor.com, blog.tenor.com, qa.tenor.com, media.tenor.com and media1.tenor.com).[29][30]

WhatsApp responded that it's out of their control because of the messaging encryption.[31][32] However a Tenor spokeperson stated that they've implemented a fix for the issue. Later, the ministry decided to drop their block againt Tenor.[33]