Entertainment

Google Custom Search is Getting Very Fluent

More international product launches for Google today, with the first announcement being in regards to the UK launch of video ad units. Custom Search Engines are now available in 40 languages, covering about 80 countries around the world. In its effort to continue to engage developers and web publishers on a global scale, the Custom search platform lets you add a boost Google search power for your own application, website or blog. This version is free.

And in typical Google form, there's also a Business Edition, which lets you host yourself, and offers additional customization options, including XMP, API and ads. Google's new international custom search options come days after Microsoft's new Enterprise solution for building custom communities with Windows Live tools.

While this isn't a direct competitor to Google's custom search, it does highlight the fact that Microsoft seems to be on the heels of Google's business tools, and Google's own expansion is an ever-present necessity. As Windows Live Community builder can be used for your domain with Microsoft, it would be a shoe-in for Microsoft to leverage this for its own growing plans for online advertising across the board.

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