Bryan Wang

Recent Posts

A POS system is a key component of your business management tools and critical for the efficiency of your business operations. By planning, evaluating and assessing your business requirements, implementation process and organizational constraints ahead of time, you can avoid incremental cost further down the road. Here are the most common mistakes buyers are making when choosing a POS for their business. Avoiding them will lead to a well integrated business strategy that fits with your..

The threat to credit card and other information stored on a POS is always present and always evolving. Know that your POS is an especially attractive target for cyber thieves. Stolen credit card info has a limited shelf life as credit card companies quickly identify suspicious spending. As such, thieves are always on the lookout for new numbers and a POS is an optimal place for them to mine. In fact a 2015 report stated that the estimated financial loss from 700 million compromised records was..

You have a loyalty program. What’s next? With 83 percent of consumers saying they belong to at least one loyalty program it is important to make sure your loyalty program stands out from the crowd. In the United States of America alone consumers have 29 loyalty program memberships per household. As such you may be wondering how to jazz up your loyalty program or may be looking for the best implementation techniques.

The Starbucks loyalty program is incredibly popular (with 11.1 million active program members as of January 2016), and it’s frequently referenced as the mobile payments success story for brands (the mobile ordering app accounts for 6 million orders a month). Based on the program’s success and popularity, it came as quite a surprise when the multi-billion dollar coffee chain announced sweeping changes to its widely acclaimed My Starbucks Rewards loyalty program. Change is always difficult, but..

As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..

As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest. Gamification is the incorporation of game mechanics such as points, leaderboards and badges into a non-game experience. It works by breaking down the customer experience into easily relatable elements in the context of a game, and appeals to people’s desire for status and instant..

The companies have come together to provide proven tools to the Brazilian market, that help businesses better understand and service their customers through Gift Card and Loyalty programs. NEW YORK, January 18, 2016: Givex, a pioneering global company in the gift card and loyalty program industry, and Linx, a leading Brazilian provider of management software solutions for retail, announce a partnership that aims to help the Brazilian market in its customer acquisition and retention..

The rate of technological change is even more daunting than ever and has even greater repercussions on the way businesses operate and interact with their customers. With each year comes a host of new services, new tools, and new disruptions to the market. With our experience helping translate technology into practical business solutions, here are our predictions for how new technology will shape 2016 for enterprise . Mobile POS Systems Fed up with legacy infrastructure that is expensive to..

Right now, mobile payments account for $50 billion in sales, compared to $2.7 trillion for credit card payments - However, projections by payment processor Worldpay indicate that by 2019 the situation will have reversed. With that kind of forecast, it’s no wonder that Walmart just launched Walmart Pay. It’s an addition to the store’s mobile app that enables customers to load their credit, debit and Walmart gift cards onto their phones for payment in-store. At checkout, the terminal will..