Olympus protects your new digital camera wherever you are

In the UK, since the middle of the year, customers buying Olympus digital cameras can feel safer on the streets with the adoption of YellowTag in all its new digital cameras. A tagging system allows people to email the address on the tag if they lose their camera. The tag is included free with any new Olympus digital camera. The system seeks to reassure owners of their camera's safety if found. At present 70% of lost items is not returned because there's no owner identification, but police, airport, and railway lost property offices are legally obliged to attempt to contact the owner...

Following Yellowtag follow-up published on December 23, by Olympus UK

Reunited with camera and memories

Customers buying Olympus digital cameras can feel safer on the streets with the adoption of YellowTag in all its new digital cameras. A tagging system that contains a unique email service. It allows people to email the address on the tag if they lose their camera.

Losing a digital camera is never a good thing, but for one Olympus customer, Anna Strzelecka, who spent 10 weeks travelling and taking photos of India, Thailand and Australia losing her camera on the final evening of her trip was a nightmare.

“On our last night my friend asked me if we could bring my camera to the pub and take some photos before we went home,” said Anna. “I agreed and she was supposed to take care of it, but at some point in the evening the camera fell out of her bag and was left in the taxi”

When a camera is found, the finder can contact YellowTag, which in turn passes on a message to the owner within 15 minutes via a text message to their mobile phone and usual email address, hopefully bringing them and the finder closer together.

“When we realised, we searched everywhere; restaurant, pubs, phoned taxi companies but we had no luck,” commented Anna. “Next morning we were getting ready to go to the airport but just before that I decided to check my emails. I was devastated because of the loss, but when I checked my emails I saw the information from YellowTag that my camera was found. I just had a time to pick it up from the honest Australian girl who did not expect anything from me.“

The tag is included in the box free when you buy any new Olympus digital camera. The system takes minutes to register and seeks to reassure owners of their camera's safety if found. At present 70% of lost items cannot be returned because there is no owner identification on the lost property, but police, airport, and railway lost property offices are legally obliged to attempt to contact the owner.

“We wanted to ensure that our customers have peace of mind when they take their camera out and about. This way if someone finds it they can contact them using the details on the YellowTag. As a reward every finder gets entered into a monthly prize draw on the YellowTag website,” said Sara Cubitt, head of marketing communications at Olympus. “We're always looking for new ways to provide individual services to our very valued customers, and with Anna, it shows the system works.”