Sunday, 8 July 2018

Social Media Marketing is a
process of gaining traffic through social media sites. It is a vital part of Digital Marketing. It wasn't so long ago
that social media was a completely new thing. Most of the people were not aware
of this technique. Social media sites were being used as a connectivity
tool for two different location people. But now a days, it has become a
necessity for all small, large, local and global business. The most prominent
social media sites are Facebook, LinkedIn, Google+ and Twitter. Facebook alone
has 1.28 billion active users and various other social media sites have
hundreds of millions of active users as well. The newbie Instagram and
Pinterest have already made a remarkable climb in the world of Social media.

“According to
the Social Media Examiner online magazine, in 2013, 86% of marketers considered
social media sites to be fruitful for their business with 49% of marketers
opting Facebook as their primary social media platform.”

Important elements of a
social media strategy:

1) Identify
Business Goals

2) Set
Marketing Objectives

3) Identify
Ideal Customers

4) Research
Competition

5) Choose
Channels and Tactics

6) Create
a Content Strategy

7) Allocate
Budget and Resources

Some of the key ways in
which social media can help you connect with your targeted audience:

. It generates awareness of
your product and company.

. It generate leads through
your social networking connections.

. Draw in visitors to the
website.

Gone are the days when
people used social media sites as an entertainment, now a days it is being used
for business purpose. Every company wants to promote their product and social
media marketing has been proved a very fruitful way of promotion. This has also
given job opportunity in different sectors. People who are addicted to social
media sites can utilize this opportunity as a way of earning money. Several new
companies are being set up on a daily basis and they will use this platform to
promote their business.

With the help of social
marketing one can bring their business from bottom to top. This has been
effectively proved through digital marketing tools and techniques. Social
marketing provides small and medium businesses to compete and attract the share
of targeted traffic. There are several ways and also benefits of promoting your
business through digital marketing.

The first thing is to create
a page of your business on different social media sites. Regular post about
your product on the page and keep engaging you targeted audience. Share your
products on different relevant groups. The content should be very
understandable and clear. Understand your customer need and try to always
fulfil their needs. Once your customer will be delighted, they will automatically
become your promoters and will do word of mouth marketing. I hope you must have
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