Archive for May 2017

Photos are powerful – they have the ability to draw viewers to your content and create an instant connection that encourages interested minds to read further. By the same token, uninspired or lackluster images can have a negative impact on click-through rates and audience response levels, and in some cases they can even hurt the…

So you’ve taken the necessary steps to launch your digital advertising campaign, but there’s only one slight problem – you don’t see your ads anywhere! Did you accidentally skip a step somewhere along the way, or is your ad campaign operating in some type of alternate universe? Well, the good news is that you haven’t…

Facebook has always been one of the top social media networks, but now its little sister is getting some time to shine. Instagram is showing three times more engagement than Facebook despite having fewer users, which is good news for businesses that have started using the social media outlet.

Your SEO efforts are paying off in the form of higher search engine rankings, but for some reason, you’re still not getting the traffic you believe you should – what gives? The answer lies in a subtle aspect of SEO known as “organic CTR (click-through rate) optimization,” which is basically the practice of tweaking certain…

Most of us are familiar with Facebook in terms of its social media dominance, but is it a good place to spend your digital marketing dollars? After all, there seems to be no shortage of worthy platforms that can help you advertise your products and services, so what makes Facebook any different? Well, if you…

It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no time flat.…