To avoid the massive spam waves, spam filtering mechanism were created. They all have their pro and contra’s, but most of all they are managed by individual organizations or persons. Difficult to get a grip on and no legal aspects are involved in the process. A small overview: – IP blacklists: only IP related and […]

In many email marketing campaigns a noreply email address is used. Why would you do that? – Do you want to miss the deal of a lifetime, because they can’t reply? – Do you want to enter the spamlists, because people didn’t want to hit the unsubscribe link? – Don’t you want to get feedback […]

Generally speaking, you want your email to arrive between 10AM and 2PM. Here’s why: people tend to think of email that arrived the same day as “fresh” email. You want to give your recipients plenty of time to find (and read) your message before the day ends. So send your mail early. If you send […]

use e-cards to update your database. Holidays are there. The time of greeting cards is booming. This is perhaps the best opportunity to show your gratitude towards your clients and contacts. So why not try e-cards for a change? They’re a great tool to create a positive brand experience and intensify the relationship with your […]

Consumers prefer email as a primary method of communications in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas.