Craig gets a first look at the amazing St James advent calendar

With a chance to win a fantastic prize every day from the 1st to the 24th December, the St James advent calendar opens today with a huge range of amazing gifts from the stores in Jermyn Street, one of London’s finest shopping destinations for the discerning. If you’d like an opportunity to win prizes from D.R. Harris, Harvie & Hudson, John Smedley, Trickers or Barbour International, among others? Then read on!

Created by illustrator Daniel Clarke, the advent calendar has been installed in The Pavilion at St James Market and is a unique and exciting festive addition to one of the worlds best known areas for high end menswear. Each window depicts a cityscape showcasing London and local landmarks, and will be opened each day from the 1st to the 24th December to reveal a new Christmas scene.

To compliment this exciting addition to St James Market, the St James Instagram page will host a digital advent and will reveal a one of a kind gift to be won from the many retailers, restaurants, art galleries and hotels in the area. So give them a follow to make sure you’re ready to take part!