John is the Digital Marketing Manager for the UNC School of Government’s online MPA@UNC program. John’s interests lie in nonprofit management, local government, and government efficiency. Follow him on Google+.

Schools of government offer professional education in disciplines that are essential to good governance—public policy, public finance, budgeting, management, human resources, health and human services, ethics, and more.

Working with a White House team to host a presidential visit is the chance of a lifetime. MPA@UNC student Jason Hyatt got that rare opportunity this spring, when President Barack Obama visited Hyatt’s workplace for a town hall event.

According to a study cited in Harvard Business Review, nine out of 10 organizations (of all kinds) rely on content marketing to cultivate relationships with customers. Why? Simply put, it’s what consumers want.