I wanted to say ‘welcome’ if you’ve arrived here for the first time via that list.

I imagine you’re here just to check out who is Neville Hobson and should you spend any time here again. As I don’t write a great deal exclusively about advertising or marketing, that would be a reasonable thought.

So why should you visit again or subscribe to the content here in your RSS reader?

Let’s start with how I describe this site:

The place at the intersection of business, communication and technology. Sometimes, it’s a collision.

That’s more of a philosophy, actually.

What may interest you are two topics I write about frequently – social media and virtual communities and the profound changes happening in organizations. Those big topics touch advertising, marketing, PR… indeed, every organizational communication function.

I also write a great deal about technology, especially how it impacts people and organizations.

And I co-present a twice-weekly business podcast, For Immediate Release, that is all about that intersection of online communication, business and technology. That podcast is all about community – why not listen to an episode?

It’s not just the content I write, though. That’s purely one side of a conversation. It’s also the comments people like you leave as their contributed points of view on a given topic.

There have been some vibrant and passionate discussions here – take a look at the links to ‘Current conversations’ and ’10 most commented posts’ in the sidebar to your right to get an idea.

If you do want to join in, you’re most welcome. To familiarize yourself with this place, I suggest you take a look at the terms of use first.

If you want to know a bit more about me, I do have an About page. (I’m a Brit, by the way, based in the UK.) And if you’d like to get in touch, there’s contact info here as well.

I have indeed found you via the Ad Age 150, funnily enough for a piece I was doing about the power of social influencers. Really like the blog and particularly the discussion about Facebook. I’ll check out the podcast when I have a mo.

I think it’s interesting that we no longer just talk about media and marketing without talking about technology and communications – maybe Ad Age is a bit of an old fashioned name!