77.7 Million people will travel in the USA over the holiday period; this includes the run up to Christmas, generally agreed as the 13th December until the New Year, the actual amount of people flying has been on a steady decline, so a large amount of these people will hire a vehicle.

Representatives of the major car rental suppliers are for once all in agreement that this year is definitely going to see a very strong domestic rental presence and this leaves international USA car rental customers in a bit of a tight situation.

Why?

As shown in my previous analysis of the U.S. pricing for Christmas, suppliers are going to make a lot more money providing car rental to U.S. driving licence holders than they are to the European market.

What does this mean?

Our suppliers are a business and not a charity, they will look to alter their fleeting to cater for the high priced local business rather than the international market, which will mean one of two things (or actually maybe both), firstly we are set to see a big price rise (Alamo have already issued two price hikes) or secondly our suppliers will begin to sell out.

What to do?

Although this will sound like a sales pitch, there really will be no great late deals, book now to avoid disappointment.