Tell us about the Opportunity / What is it?

The Daily Record and Sunday Mail joined forces with Scottish and Universal Newspapers in late 2011 to create the nation's biggest publishing business: Media Scotland. The Record and Mail, along with S&UN's market leading portfolio of local titles, including the Ayrshire Post and Stirling Observer, reach 1.5million readers every weekday and 1.1million readers on a Sunday.
Together with our commercial websites, including Road Record and ScotCareers, we command a digital audience of 3.4million unique users online a month.

What is the Marketing Objective?

Opportunity to reach a loyal and engaged audience with Trinity Mirror's digital editions of their Scottish titles.

How does it work?

The TM Digital team will work with you to produce a campaign to meet your business objectives. Formats include MPUs, a versatile square-shaped ad spaces occupying a prime spot among the web page's main content where users can click through to your landing page; MMA banner, a 'sticky' banner so your advert stays visible as users scroll down through the content; Wide Skyscraper,a highly visible and effective ad running down the right hand side of the page in a fixed position and Leaderboard, a high-impact ad slot at the top of the page.

Who's used it in the past?

A number of local and national advertisers have used digital advertising with Trinity Mirror in the past. Please contact for further details.