NZ banking first: Westpac enters a new online world

With a growing population, businesses are starting to look outside the square to better connect with New Zealand’s Asian community.

Westpac is now the first bank in New Zealand to have a multichannel presence across popular Chinese social media platforms, Weibo, WeChat and Youku.

Launched in January, the new online channels will help to engage with its Chinese customers in a greater and more relevant way.

In addition, articles published on its website REDnewsare now being translated into Mandarin with a new section on the site specifically dedicated to the wider Asian community.

REDnews is a news website delivering informative and practical help to New Zealanders in a variety of areas including Property, Business, Lifestyle, Women and Community.

Stories feature a mix of subject matter experts and well-known Kiwis who share their insights, learnings and opinions on current and other relevant topics.

Westpac is also excited to have Chinese social media guru, Camellia Yang, join the social media team in the specialist role of Westpac Digital & Social Media Channel Manager Asia.

Camellia is experienced in developing digital marketing and communication strategies for the Asian community and joins Westpac from Air New Zealand.

Originally from Jinan, China, Camellia has been invited as a guest speaker to showcase her work achievements for clients and companies including University of Auckland, Asian NZ Foundation and the Social Media Club Auckland. In her spare time she writes for SocialBeta (China's version of Mashable).

Weibo:

Westpac’s Weibo account will be used to deliver important messages, news, and information as well as sharing REDnews articles.

Keep an eye out as we’re about to launch a Chinese New Year competition, "Win Gold Coins", to celebrate the Year of the Monkey.

The opinions expressed on this page are not necessarily those of Westpac and Westpac does not endorse or approve any goods or services to which reference is made. Westpac makes no representation as to the accuracy or currency of the materials, which are intended as a general guide only, without taking your personal financial situation or goals into account. Westpac accepts no responsibility for the availability or content of any third party websites to which this page may link.

NZ banking first: Westpac enters a new online world

With a growing population, businesses are starting to look outside the square to better connect with New Zealand’s Asian community.

Westpac is now the first bank in New Zealand to have a multichannel presence across popular Chinese social media platforms, Weibo, WeChat and Youku.

Launched in January, the new online channels will help to engage with its Chinese customers in a greater and more relevant way.

In addition, articles published on its website REDnewsare now being translated into Mandarin with a new section on the site specifically dedicated to the wider Asian community.

REDnews is a news website delivering informative and practical help to New Zealanders in a variety of areas including Property, Business, Lifestyle, Women and Community.

Stories feature a mix of subject matter experts and well-known Kiwis who share their insights, learnings and opinions on current and other relevant topics.

Westpac is also excited to have Chinese social media guru, Camellia Yang, join the social media team in the specialist role of Westpac Digital & Social Media Channel Manager Asia.

Camellia is experienced in developing digital marketing and communication strategies for the Asian community and joins Westpac from Air New Zealand.

Originally from Jinan, China, Camellia has been invited as a guest speaker to showcase her work achievements for clients and companies including University of Auckland, Asian NZ Foundation and the Social Media Club Auckland. In her spare time she writes for SocialBeta (China's version of Mashable).

Weibo:

Westpac’s Weibo account will be used to deliver important messages, news, and information as well as sharing REDnews articles.

Keep an eye out as we’re about to launch a Chinese New Year competition, "Win Gold Coins", to celebrate the Year of the Monkey.

The opinions expressed on this page are not necessarily those of Westpac and Westpac does not endorse or approve any goods or services to which reference is made. Westpac makes no representation as to the accuracy or currency of the materials, which are intended as a general guide only, without taking your personal financial situation or goals into account. Westpac accepts no responsibility for the availability or content of any third party websites to which this page may link.