Recently, MIT Technology Review posted an article, titled ‘The hipster effect: Why anti-conformists always end up looking the same.’ And in an incredibly ironic turn of events, it almost instantly proved itself right.

The article was an analysis of a recent research by Brandeis University mathematician Jonathan Touboul on “the hipster effect,” specifically how “the population of hipsters initially act randomly but then undergo a phase transition into a synchronized state.” However, it was the inclusion of a Getty Images stock photo of a bearded man that prompted one reader to contact to the magazine. “Your lack of basic journalistic ethics in both the manner in which you ‘reported’ this uncredited nonsense, and the slanderous, unnecessary use of my picture without permission demands a response, and I am, of course, pursuing legal action,” he wrote.

“I looked at what his accusation was, and I said, he seems to be accusing us of implying that he’s a hipster. I’m pretty sure that can’t be prosecuted for slander,” Lichfield toldCBC. “My second thought was, you know, I’m sure that we used this photo in accordance with the license and we got it from a reputable agency, so there shouldn’t be a problem with using it even if the person in the picture doesn’t like the implication.”

“So I forwarded the email to our art department … and their response was, “Yes, we have the right license. But, you know, we can take the picture down anyway if he’s annoyed. But our creative director said no, this was an image that we used with permission and perfectly in accordance with our rights. We shouldn’t take it down just get somebody doesn’t like it.”

And that’s how a 34-page study got proven in a brief round of email ping pong. “They wrote to him and … said, ‘We don’t think this is you.’ And he replied, ‘Oh, I guess you’re right, it’s not,'” Lichfield explained. “No apology, but, you know, I’m happy that it’s resolved.”

However, he’s not saying that the reader was crazy to convince himself that was indeed his photo. “I mean, you know, the picture is in profile. He’s wearing a hat so it covers his hair. And, you know, as a no-longer-in-his-30s white man with a beard, I know that a lot of white men in their 30s with beards look kind of similar. So I guess it doesn’t surprise me that much.”