The dolls became a huge hit during the Christmas seasons of 1997 and 1998, selling over five million.

Eleven different sets of dolls were released. A “Sound Stage” playset was released and extra costumes “Spiceworld Fashions” (two sets of four fashions), later sold as “Spice It Up 2”. The most sought after line of all the dolls is the original “Girl Power” set. The set features Geri Halliwell in her iconic Union Flag dress. Dolls featuring the girls with outfits from their music videos were planned, but never released.

When Geri Halliwell departed from the group in May 1998, Galoob continued the line with all five girls. It was a year after she left when Galoob finally released the sets of dolls that only had the four remaining girls. More than likely “On Tour,” “Superstar Collection,” “Concert Collection, and “Spice It Up! 1” were far enough into production that Galoob decided to release the Geri doll. Galoob was subsequently bought by Hasbro. Hasbro was going to continue the line into 2000, with the “Millennium Tour Collection” set for release in October. The Hasbro website had a page saying coming soon, but Hasbro stopped the line when the future of the Spice Girls became uncertain

The Victoria Beckham doll wears a simple black dress, black high-heeled sandals, and carries a black microphone. The doll has a plastic silver watch on the right wrist, a plastic gold bracelet on the left wrist and a gold ring on her left hand ring finger.

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