McDonald’s announces an election worth voting for

Local elections not
offering any candidates to your liking? McDonald’s has an
election that’s worth a vote, with a candidate that can be
relied on to deliver on its promises. The KiwiBurger –
should it stay or should it go?

The iconic burger, which
was put back on the menu by popular demand in May, is in the
running to stay around for another term. In the spirit of
elections taking place across the country, the Vote
KiwiBurger campaign asks KiwiBurger lovers who want it to
stay to pledge their support by choosing a KiwiBurger the
next time they visit a McDonald’s
restaurant.

McDonald’s Director of Marketing, Justin
Watson, says that the company initially brought the
KiwiBurger back as a 'limited time' promotion because it was
their most consistently requested burger.

"The KiwiBurger
was first launched in 1991, and sixteen years later, it's
still helping define what it means to be a Kiwi. With
beetroot and egg, it's a McDonald's menu item you won't find
anywhere else in the world," says Mr Watson.

“Right now
the KiwiBurger is McDonald’s eighth most popular burger on
the menu. We've decided if the burger can make it into the
top five during the promotion, this iconic Kiwi item will
stay around!"

Not only can fans show their individual
support for the KiwiBurger, regions can vie to be the
'KiwiBurger region of New Zealand'. The McDonald's website
will be frequently updated to let Kiwi's know which region
loves the KiwiBurger the most.

At the end of the
election McDonald’s will announce the region to take out
this title (based on the popularity of the KiwiBurger in
that region compared to other parts of New Zealand).

The
much loved KiwiBurger television commercial has also been
updated for the campaign. While the popular song remains,
there is new imagery to complement this exciting next stage
in the life of the KiwiBurger.

The next time you're in
McDonald's, choose a KiwiBurger and make your vote count
before 6 October 2007. To find out more about the campaign,
or to see how each region is doing, visit
www.kiwiburger.co.nz

ENDS

Notes to editors- The Vote
KiwiBurger promotion runs from 23 September to 6 October.
- The KiwiBurger includes a 100 per cent pure beef
pattie, Farmer Brown® egg, Wattie’s® beetroot, tomato,
lettuce, Mainland® cheese, onions, ketchup and mustard in a
toasted bun. It retails for $6.20, with a medium KiwiBurger
combo available for $8.20.

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