Knowledge Base Articles

A proven marketing technique that companies use to promote their
brand is by using promotional merchandise. One of the most popular items
are promotional mugs, where you can customise and print your logo or
message for all your customers to see. Here are the top five benefits
why you should consider them for your next marketing campaign:
1. Maximising Exposure
The obvious benefit of producing your own range of printed and
promotional mugs is to get your brand exposed on an item that almost
everyone uses everyday. Think about it, since most employees like to
have tea or coffee at work, they are bound to find an abundance of mugs
in the kitchen. Some people even like to use travel mugs, which are
portable and have the potential to be seen by a wider marketing
audience. The more people that see your mug, the more exposed your brand
gets, and create potential interest from customers.
2. Practical and durable
Promotional mugs are items whic

China is the world's biggest manufacturer of Christmas products.
China exports nearly 2 billion US dollars worth of Christmas products
per year with more than half going to the United States. Most of it
comes from Shenzhen in South China's Guangdong province. There are over
3,000 factories in Shenzhen producing artificial Christmas trees.
Christmas lights, ornaments and Christmas wreaths are also made here.
These items are all made from plastic and metals.
Shenzhen is on
the coast about an hours drive from Hong Kong. Before 1985 most of these
products were mass produced in Taiwan and Hong Kong where the labor was
cheap and ports were easily accessible. Taiwan and Hong Kong were not
under the strict communist rule of China. By 1985 Taiwan and Hong Kong
had developed into huge exporters and their local labor costs had
increased. They started looking for a place nearby to ship materials to
for assembly by cheaper workers. At the same time China wa

Calculating your shipping fees allows you to anticipate the costs involved before physically shipping a package. In the process, you may also elect to pay for and print out a label to save yourself some hassle when shipping packages. Most shipping companies offer an online shipping calculator for you to use when estimating shipping costs or purchasing labels. All that is required are the package dimensions, weight and shipping locations
Instructions
1. Measure the length, width and height of the package using a tape measure.
2. Weigh the package using a postage scale.
3. Go to your chosen shipping company's website and click on their "Rates" or "Quotes" section. You will probably be using either the United States Postage Service, UPS, FedEx or DHL -- you can find links to these pages in the References section below.
4. Enter the origination and destination addresses, along with the length, width, height and weight measurements. Click "Next," "Continue" or "Get de

Trade Show Promotion
The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors.
Customer Retention, appreciation
Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom.
Goodwill/ Enhance Image
In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio

In the world of advertising, whatever draws positive, sustained
attention to a product or service and improves its sales is considered a
good advertising method. From TV ads to people having a company logo
tattooed on their forehead; there isn't much that hasn't been tried in
the name of improving profit margins. But one of the most successful
ways of selling a company's offerings-and also one of the least
expensive-might surprise you: branding promotional products such as
aluminum logo water bottles with a company's logo and information. How
can some simple water bottles be an efficient means of advertising? To
find out, you have to think simple instead of complex.
Four Reasons Why Aluminum Logo Water Bottles are Great for Advertising
1. They Get Seen
Whether
your advertisements are long, expensive TV ads played during prime time
or small print ads placed in a local newspaper, they accomplish nothing
unless people see them. And