Hosting high-quality and visually pleasing videos on popular platforms like Vimeo draw viewers to your site, which boosts sales!

8. Canva

Canva is a user-friendly content creation tool that can be used by someone from every skill level. So don’t be scared away if you’re still a beginner.

You can use Canva to make beautiful, high-quality images that can be formatted for logos, blog posts, specific social media platforms, and even ad banners. You can also create images from beginning to end, use templates, utilize stock graphics, and add text and vectors.

They offer free vectors and images and also have premium ones available for individual sale. And the best part of all is that you don’t need to be a graphic designer to create beautiful, high quality imagery for your branding materials.

9. Feedly

Consistent posting of content is vital to SEO and the success of your site. It can be difficult to constantly create new content for your audience.

Content curation tools help you gain access to relevant content for you to share and fill the content calendar.

Feedly is one of the most popular content curation tools. You can create a custom feed full of content that is relevant to your specifications.

You can plan content in advance as well as enjoy a constant stream of updated posts that will draw readers to your site.

10. Google Analytics

Google Analytics is a staple for all websites and businesses today. Google Analytics tools allow you to answer important questions about your clients like:

Who visits your website?

What is your visitor’s journey through your specific sales funnel?

What do they do on your website?

What page generates the most conversions, either sales or leads?

Which page do users bounce from most often?

The data populated through Google Analytics enables a business to view, in real time, the response of their clients to their website.

Understanding your customers’ behaviors allows you to optimize your website to make the sales funnel more direct and effective.

What Now?

It’s no secret the digital marketing is central to the success of any business.

But it may seem daunting to start utilizing all of these digital marketing tools right now.

Identify some of the weak spots in your digital marketing plan. And then choose one or two of the tools that you think could benefit you and start with those.

Once you’ve got the hang of it, and you’ve started to enjoy the benefits (and sales) that come from these genius tools, you can expand to others.