American Airlines Makes Booking a Breeze

9th Nov 2004

American Airlines has made it
easier than ever for customers to book flights online and get the
competitive low fares they want. With a new fare-search tool on American’s
award-winning Web site, AA.com, customers can find great fares for flights
that fit their needs, with more options on travel Based on customer feedback, AA.com has added the following features:—
shop by price with a “Dates Flexible” fare-search option or by schedule
with a “Plans Flexible” option—search for lower fares and schedules at
alternate airports (up to 90 miles away from the departure and arrival
cities)—book two new passenger types (“Senior” and “Infant Occupying a
Seat”)—view real-time seat maps before you reserve or book a ticket.

“American Airlines flies more customers than any other airline, and we
know our passengers want flexibility and options when it comes to booking
flights,” said Rob Friedman, Managing Director - Interactive Marketing.
“Our enhanced fare-search tool on AA.com makes it easier to find and book
the most competitive fares and routing options available online for travel
on American. With these new enhancements, American Airlines is delivering
the most comprehensive airline online booking tool in the industry.”

The award-winning American Airlines Web site, http://www.aa.com/ , is the
best place for customers to do business online with American. Because the
site is designed to meet individual travel needs, customers who log in
with an AAdvantage Travel Awards Program number and password receive
personalized news, information and specials, including Net SAAvers &
Special Offers(R), AAdvantage(R) bonus offers and discounted vacation
packages. AA.com has been selected as the World’s Leading Airline Internet
Site (World Travel Awards), is recognized as one of the largest e-commerce
sites on the Internet (Media Metrix), and was named one of Yahoo! Internet
Life’s 10 Most Popular Travel Sites. AA.com also received Outstanding Web
Site and Standard of Excellence WebAwards from the Web Marketing
Association and recently won a Gold iNova award for product awareness. ——-