Low Jia Min Melissa

Low Jia Min Melissa

Class of 2019

Melissa is an individual who carries her imaginative curiosity in every project and enjoys various experimental creations. With versatility embedded in her personality, every new design project opens more opportunities to learn and come up with new ideas to keep the creative juice running. The implementation of her interest in experimenting with various techniques and materials into each of her different projects is what makes her unique.

Final Year Project(s)

[Heritage Branding: The deconstruction and interpretation of Yueh Hai Ching Temple in Singapore.]

Through Interpretation Design method, the project seeks to explain cultural and historic values of Yueh Hai Ching Temple, which is the only authentic Teochew temple in Singapore. The objectives are to identify interesting and important features of the temples and to interpret cultural topics and themes through heritage branding. By way of expressing and sharing Teochew’s heritage and culture in the form of meaningful brand story, the project aims to enable millennials to gain insight and understanding the role of Teochew culture.