Archive for category: Sales & Marketing

‘No’ is likely one of the most common words heard in hotel sales offices over the past 18 months. No, we can not hire. No, we can not spend. No, we can not book with you. No, we will not have our incentive this year. Sales people are getting hit...

In what can be described as turnabout being fair play, we fully adopted the client role when we went looking for a web marketing agency for our own company. Instead of being the objective third-party measurement tool in the sales process, we actually needed a sales/marketing company, and we...

Loyalty programs in the hospitality industry are hardly new or novel. Road warriors are likely to be enrolled in programs for every major hotel company, airline, multiple rental car companies, restaurants, spas and salons, grocery stores, clothing stores, shoe stores, and more. Yet ask the road warrior about the...