Misty May-Treanor hired to promote Abreva

PARSIPPANY, N.J. — The consumer health division of GlaxoSmithKline has enlisted an Olympic gold medalist to educate the public about cold sores and promote its OTC cold sore treatment.

The company said Thursday that it had hired Misty May-Treanor, three-time gold medalist in beach volleyball, in a campaign to dispel myths about cold sores as the cold and flu season approaches. GlaxoSmithKline spokeswoman Pam Marquess noted that about 80 million Americans get cold sores, which are caused by a herpes virus related to the same ones that causes illnesses like chickenpox and mononucleosis.

"I've gotten cold sores for as long as I can remember, and they always seem to pop up at the worst possible time, and for me, that was right in the middle of the 2012 London Games," May-Treanor said. "I have been using Abreva for years, and I stick with it because it heals my cold sores fast."

According to a survey conducted for GlaxoSmithKline by Wakefield Research, 52% of respondents were unaware that cold sores go through multiple stages of development before beginning to heal, and half did not realize that if left untreated, they can take up to two weeks to heal.

Poll

Poll

Which of the current U.S. Presidential hopefuls do you think would be best for your business?

Hillary Clinton

Jeb Bush

Donald Trump

Ted Cruz

Ben Carson

Scott Walker

Marco Rubio

Rand Paul

Chris Christie

Mike Huckabee

SPECIAL REPORTS

Pharmacy’s battle for recognition continues

Fifty years ago this summer, President Lyndon B. Johnson secured his place in history by signing into law the legislation that created Medicare and Medicaid. To commemorate the anniversary, Drug Store News has put together an exclusive report on the effect that Medicare and Medicaid have had on the retail pharmacy industry and how it has transformed the role of the pharmacist. more...

IN THIS ISSUE

In this issue, DSN profiles Rite Aid and how the company is achieving a vision to become a retail healthcare company that delivers a higher level of care to its communities; takes you on a tour of Sears; offers insight into millennial shoppers and more. Click here to view the issue.