Forbes: “Facebook is thinking less and less about how to grow that number and more about how to get current users to live more of their lives within its virtual walls. One answer it has come up with: asking a select number of news outlets to produce ‘Facebook editions’ – basically, app versions of themselves that can be read and consumed right there on Facebook. – About a dozen news outlets are currently participating, including CNN, the Washington Post and The Daily, according to sources familiar with the project. The first Facebook editions are expected to arrive later this year, perhaps in September. … Now that Facebook is known to be at work on a parallel initiative, however, it could change the dynamic for publishers, who may find playing one against the other gives them leverage they lacked until now.”

VB: “For years, news organizations have been using Twitter more than Facebook to get their messages out and publicize breaking news. So it makes sense that Facebook would be interested in building customized news applications and improving relationships with major news outlets. Back in April, Facebook even expressed a desire to have better relationships with journalists.”

IF: “Facebook itself has recently been on a campaign to increase its presence in the media ecosystem, which we assume this latest effort is a part of. In the past year it has hired social media marketers to help it develop and promote best practices for journalists, provided training events for media, and published guides and studies showing how to use Facebook features (especially Pages) for maximum value. Media companies, including the BBC and Warner Brothers and various musicians, have also been testing selling media content using its virtual currency, Credits – efforts that have been primarily independent, although presumably encouraged by Facebook. … The speculation around possible Credits and ads revenue here are reflections of Facebook’s oft-stated goal of being the main way that people find and share information that matters with people they care about. Without any additional revenue streams, simply getting a stronger two-way flow of content-driven traffic can help it create more value for users, and make more money from its existing ad inventory.“