Location targeting

A setting that helps you show your ads to customers in a selected geographic location.

For each ad campaign, you can select locations where you want your ad to be be shown. Then, location targeting allows your ads to appear for people in those locations.

You can choose locations such as entire countries, areas within a country like cities or territories, and even a radius around a location, or your Google My Business locations, for your ads to show. Google Ads may also suggest related locations that you can choose to target based on your current settings.

Location targeting helps you focus your advertising on the areas where you'll find the right customers, and will hopefully help you increase your profits as a result. We suggest that you choose regions where your customers live and where your business can serve them.

Keep in mind that you can also select locations to exclude in your campaigns if you don't want your ads to show in specific regions.