Articles Posted inLaw Firm Websites

Last week, McElhaney on Litigation posted a piece in the ABA Journal about effective trial lawyers and their ability to tell a story. He makes the point that “lawyers who want to become effective communicators must understand that stories are at the heart of how people think, learn, exchange ideas and struggle to understand the world around them.”

Professional Stories Are Compelling, Facts are Just That

I totally agree with this premise and want to extrapolate out to the importance of storytelling in effective marketing communications for both lawyers and law firms.