San Diego Tourism Authority Reaches Out to MICE Industry

The San Diego Tourism Authority has launched a new meetings-focused advertising campaign, "Forecast: Success" that broadens San Diego's meetings product and appeal by promoting "unique and undiscovered" locations for groups to gather outside of the city's urban core. Mission Valley, Mission Bay and La Jolla's University Town Center are spotlighted as important sub-regions offering distinctive and original meeting services.

"Forecast: Success" highlights the unique qualities of three San Diego sub-regions:

"Mission Valley: Positively in the Middle of it All" offers a central location and is home to San Diego's second-largest convention center.

"Mission Bay: Beach Vibes and Bright Ideas" offers a relaxed So-Cal experience with access to a diverse array of water activities.

"University Town Center: The Hub of Innovation" is home to many innovators in the high-tech, biotech and telecom industries, which create an atmosphere of invention and energy.

To view an example advertisement from the "Forecast: Success" campaign, click here.

For more information on San Diego's meetings and event offerings, visit the San Diego Tourism Authority's website at www.sandiego.org/valuemeetings or call 619-232-3101.