While the French travel market is relatively fragmented overall, most segments are dominated by a large (typically domestic) player with the resources, expertise and budgets to compete effectively with OTAs. Despite the country’s mature online travel market, omnichannel distribution remains a key characteristic in this market. This report provides a top-level overview of the French travel market, including background, key characteristics, market structure and major players in each segment.

Despite multiple small-scale incidents, concerns about terrorism within the French market have significantly abated, leading to the return of foreign travelers. The government remains committed to its objective of attracting 100 million foreign visitors by 2020. Yet the market’s recovery has been weakened by an unprecedented series of strikes that have disrupted both the air and rail segments. This publication presents a high-level summary of the French travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.

Thanks largely to recovery in the rail and hotel segments, gross revenue in the French travel market is projected to grow nearly 3% in 2018. Travel is already one of the country’s most mature online sectors, with online penetration expected to climb to 48% by 2022. This report provides current data, charts and analysis on the French travel market, with sizing and projections from 2016-2022.

The new French government, led by president Emmanuel Macron, has committed to supporting the country’s travel sector, with ambitious plans to grow international arrivals. However, a series of crimes against visitors and high-profile terror attacks have hampered efforts to attract tourists. Despite this significant challenge, the French travel market will return to growth in 2017, with gross bookings expected to rise 2%. This report presents findings on the French leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.

Despite a difficult macroeconomic and political climate in France, the reboot of the country’s travel sector that began in 2015 is starting to take hold, and the outlook is largely positive. The French travel market is expected to grow nearly 3% annually through 2020. This report presents findings on the French leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of France’s key travel segments, distribution dynamics, market challenges and more.

France, Germany and the U.K. are three of Europe’s largest travel markets. So the choices that consumers from these countries make in terms of how to travel, where to stay and what to do greatly influence the size and composition of the broader European market. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, reveals the types of travel products that European consumers book most frequently – including air, hotel and other accommodations, rail and travel activities – and explores their reasons for making these selections.

Travel is very important to European consumers, regardless of how much or how little they spend. As the three largest travel markets in Europe, France, Germany and the U.K. account for nearly €120 billion in gross bookings and more than four in 10 European bookings. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, explores key European traveler metrics, including travel frequency and spend, top travel destinations and more

Europeans love to travel, and nearly half of European travelers begin planning their trips at least three months in advance. But what do they look for in a destination, and where do they go? This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, examines where European consumers go on their trips (and why), and reveals the key information sources they rely on for destination research.

When it comes to shopping for and booking their leisure travel, European consumers have plenty of options at their disposal – both online and offline. And with the growth of mobile platforms from a range of travel suppliers and intermediaries, the touchpoints continue to expand (and improve). This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, provides an overview of shopping and booking trends, including the websites European consumers use to compare and book different travel products, the increasing influence of mobile shopping and booking, and more.