Presentation:

“Money Saving Strategies during a Career Transition: Health Insurance, Taxes, College Costs, and Investment Fees”

Bill and Jim explain

This presentation will cover a number of strategies to consider to help with cash flow during a career transition. The focus will be on those strategies that may not be well known or understood. Topics will include: Medical Insurance through the Affordable Care Act, tax implications of 401k/403b rollovers and withdrawals, tax deductibility of job hunting expenses and strategies to take advantage of shifting marginal tax rates during a transition.

About the speakers:

Bill LaChance

Bill LaChance

Bill LaChance is an independent financial advisor. Bill’s firm offers a unique flat fee program that combines financial planning, investment management, tax planning and tax preparation. Prior to launching his financial planning practice, Bill spent twenty two years in corporate finance in the retail industry and before that was a CPA with a large accounting firm. Bill has a B.S. in Accounting from Bryant University and an MBA in Finance from Indiana University. Bill is a Certified Financial Planner as well as an Enrolled Agent authorized to represent taxpayers before the IRS.

Jim Moore

Jim Moore joined Bill’s firm as an independent financial advisor a little over a year ago. Prior to joining WJL, Jim also had a long career in corporate finance including as a VP Finance with Coca Cola Enterprises and as CFO for a subsidiary of an international public company. Jim also started his career with a large accounting firm. Jim has a B.S. in Economics from the University of Pennsylvania and completed the Financial Planning Certificate program at Fairfield University. Jim is a licensed CPA.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

Keep anti-virus on your machine up to date and run scan regularly

Review messages and if request for assistance please help whenever possible

Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

We may not always judge a book by its cover, but we almost always judge a business by its website. There are a lot of opinions about what goes into the worst website… Poor color selection, not mobile friendly, hard to read font and terrible images or content. While I agree those are big factors, for me the worst website is the one that is NOT found.

Just because you have created and published your website, it does not mean that people will be able to easily find it. If your website is not found, then your business is functionally irrelevant online. So, you need to help the search engines know about your website and help them understand how the website relates to user search entries. In addition, you need to help your audience – the people you want to reach – learn about the existence of your website and business.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of getting traffic to your website organically and for free in the search results on search engines (e.g. Google, Bing, Yahoo, etc.). SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. While this is a topic that is too large for a small section in a blog post, here is a summary of the 2 areas you need to focus on for SEO:

On-Page SEO is the act of you optimizing different parts of your web site that affect your search engine rankings. It’s stuff that you have control over and can change on your own website, such as page text, various HTML tags, and internal links.

Off-Page SEO increases the relevancy of your website by getting links on other websites to your website. Essentially, it increases relevancy because if demonstrates how the “world” views your website.

While on-page and off-page SEO work together to improve your search engine rankings, On-page SEO is the one that you should initially spend time on. It’s the one where you have the full control to make updates and improvements.

Get SocialIt’s not enough to produce great content on your website and hope that people find it. You must be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content and drive traffic to your website. Twitter is ideal for short, snappy attention getters called “tweets”. LinkedIn is the number 1 social media platform for B2B* (business-to-business). Also, YouTube is tops for promoting video content. If you are a B2C (business-to-consumer) organization, you will get the most traction with Facebook*. Also use YouTube and Instagram if your content is largely images. Don’t forget to include your website link in your social media channels and activity.

Pay-Per-Click Marketing

Pay-Per-Click (PPC) marketing is a way of using search engine advertising to generate clicks to your website instead of “earning” those clicks organically via SEO. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. You do not pay a fee when the search engine displays your ad, but the searcher does not click your ad. Google Ads (formerly Google AdWords) (https://ads.google.com/home/) is the most popular PPC platform. Although, other search engines and social media channels offer this service.

Your entire PPC campaign is built around keywords. These are the words/phrases that people use to search in the search engines. When someone searches using the keywords that are in your campaign, your website ad will display in the search results. The most successful AdWords advertisers continuously refine their PPC keyword list.

Add a Blog PageSearch engines love fresh content. There’s no better way to provide fresh and frequent content than with blog posts. You will build trust and clout within your professional community by providing valuable, expert information via your blog posts. Over time, you will become a trusted resource for helpful, informative content, which can ultimately lead to a higher customer conversion rate. If you are already blogging, then post more frequently. This is a form of on-page SEO.

Email MarketingIn today’s dynamic digital marketing world, email marketing tends to take a backseat to most online promotion activities. If you haven’t considered email marketing for your business, now may be the time to do so. Email marketing is a targeted, shareable, credible, measurable, and cost-effective marketing tool. Using email marketing, you can create deeper and more personal relationships with a wider audience, and at a very low cost. With a targeted approach and a strong message, your business is sure to benefit from email marketing.

While wanting more customers is the primary desire for business owners, then next desired item is increased website traffic. Implementing any of the above strategies can help increase traffic to your website. While some of these strategies won’t be a quick fix, you may be surprised how quickly some of them start to generate results for you.

Click here to contact me regarding this or any other blog post. Also, I welcome comments, which you can post below.

Your website is a virtual billboard. It often gives potential clients their first impression of what your company has to offer. With a great website, you’ll be able to attract, educate, and convince visitors to buy your products or services. Let’s discuss a few mistakes to avoid so your website will work as well as intended.

Not Mobile Friendly

A mobile friendly website is essentially when your regular website adjusts its display optimally based on the size of the display on a mobile device. It does not necessarily look like a tiny version of your website. Instead, it positions and resizes content for the best display experience.

The most common way to do this is via a responsive design. A responsive design website is built using flexibly sized elements which are controlled by the website code. No matter what size screen the user is using to view your website, the text, images, navigation and graphics will resize fluidly. It’s not device-specific or browser-specific. It’s designed to look good and function well at any size.

No Contact InformationIf you’re selling a product or service, you need to offer visitors several ways to contact you. The best option is to have a link to a “Contact Us” page that provides an email form as well as complete contact information: mailing address, phone number and email address. That link should be on every page of your website, or within the common header or footer of your website. The very presence of this information adds legitimacy to your site and terrific geographical information for search engines.

Stranding Users on Other WebsitesWhen you have a link on your website that will direct your visitor to another website, make sure you open a new window or tab on your browser to display the other website. Not doing so, and using the same window for the new website, will take your website visitors away from your website in their browser. In that case for the visitor to return to your website, they either need to press the browser’s “back” button many times, or they will need to reenter your website address in the browser address bar.

Instead, have your website open another window for any link that will direct a visitor to another website. Your visitor will then be able to easily go back to the point where they left you website simply by closing the new window or tab.

Choosing the Wrong KeywordsWhen you type a keyword or phrase into the search box, the search engine returns a list of websites that it tries to match the entered search phrase. Search engines have algorithms that they use to determine the relevancy of the returned matches websites to the search terms. There are several free tools to help you determine the right search terms. Among those are Google Ads.

In your website content and code, you need to place those keywords or phrases. That helps the search engine understand the meaning of your website when the search terms are used. However, be sure to identify and use for your website the words and phrases that your visitors will use to search for a website like yours.

If your intended audience will be from within your industry, industry terms may be used. However, if your intended audience will be lay people from outside your industry, then use terms that lay people will use. It’s not likely that the search engine algorithms will be able to effectively match lay person terms to websites with mostly industry terms.

Broken LinksBroken links are links that don’t work. Some of the reasons why links don’t work include, the website is no longer available, the web page was moved without a redirect being added (server 404 error) or the website URL was changed. Displaying a default server 404 error page, or another default error page, is the same as asking the visitor to leave your website. Instead, redirect users having links to old page to the new related page. Or, default all 404 errors to your website’s Home page.

Cleaning up broken links can improve user experience and make content within your website easier for visitors and search engines to discover. However, websites with too many broken links signal a low-quality website to search engines, and especially to your visitors.

Bad Font SelectionScript or Serif (having small features on the ends of strokes) fonts may be harder for your visitors to read clearly, especially when rendering your website on a small tablet display or smartphone. Popular serif fonts are Times and Georgia. Popular sans serif (without serif) fonts are Arial and Verdana. Stick with sans serif fonts for greater text clarity.Unrelated ContentYour website is an ambassador of your brand online. Consistency across pages in your website plays an important role in establishing a solid and effective understanding or your brand to both your website visitors (and for SEO). To give your website visitors a clear understanding of your brand, you must deliver a consistent message across all pages on your website. If you have both professional and personal interests, but they are not related (e.g. you offer business marketing consulting services and you enjoy breeding beagles), don’t put the content of both unrelated interests on one website. Half of your audience will be turned off by the content not of interest to them. In addition, the mixing of unrelated content makes it difficult for the search engines to determine website relevancy to search engine queries, resulting in a lower positioning in the results. If you do want to promote unrelated content online, do so with separate websites.

Remember that you need to target your website to your audience. It’s necessary that you understand the attributes and characteristics that can make or break the effectiveness of your website to your brand. A poorly built or operating website will do more to hurt your brand than to help it.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below…

Presentation:

a Discussion Panel: “Recruiters Panel Discussion”

Presentation:”Recruiters Panel Discussion”
Did you ever wonder what recruiters look for in a candidate? Do you want to know the biggest mistakes that job seekers make before and during an interview? You bring the questions, and our panel of recruiters will furnish the answers in this “town hall style” recruiter’s panel. All attending the meeting will have the opportunity to question these 4 recruitment professionals on our panel:

About the panelists:

Irene Cappuccino

Irene Cuppucino

Irene Cappuccino has been recruiting for the Information Technology environment since 1993 for positions that include CIO, CTO, VP, Director, Engineers, Developers, Programmers, Infrastructure, Security, PMO, Project Managers, BA and QA. Not a big believer in board recruiting, she wants to know what’s important to each candidate on personal level. Focused, extremely detailed, down to earth, high energy and ready to help anyway she can.

Ed Han

Ed Han

Ed is talent acquisition geek and job seeker ally based in Mercer County, and has 5 years of experience recruiting, on both the staffing and corporate sides. He’s been actively involved in job search-related groups for the past decade and is ready to continue his 3 week LinkedIn training at the Princeton Adult School the second half of October.

Scott L Stein brings distinctive experience as a successful salesperson & sales recruiter with an entrepreneurial background. He is active in the several NY metro area business communities including chambers of commerce, trade associations and recently, career groups. His exposition company McCarthy Publishing & Expositions of Union, NJ produced regional trade shows in the construction, meeting planning and food service industries. He currently is an in-house sales recruiter for a small advertising network based in Westchester county NY.

Our Moderator:

David Schuchman

David Schuchman

David Schuchman is an Information Technology services, training, and management consultant with his own company, Princeton Technology Advisors, LLC. David is an active leader in the job seeker support community. He is the current Executive Chair of the Professional Service Group of Mercer County in Princeton, NJ. In addition, David is a co-facilitator for New Jersey Job Seekers in Princeton, NJ. And he is on the boards of The Career Support Group at St. Gregory the Great in Hamilton, NJ and The Breakfast Club of New Jersey in East Brunswick, NJ.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

Keep anti-virus on your machine up to date and run scan regularly

Review messages and if request for assistance please help whenever possible

Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Welcome to America, the land where marketing was invented and perfected. I applaud those who successfully deploy marketing methods and have flourishing businesses. But many buyers fall for certain ads without doing their due diligence. Following is the typical format of an online marketing campaign. If executed well, it could be very rewarding and very […]

By definition, every job seeker is a seller of self. The recruiter and the hiring manager, on the other hand, are the buyers. Buyers are obligated to perform due diligence before making commitment to sellers. Now, I’m sure that you the reader do not stretch the truth, exaggerate the facts, or even occasionally lie on […]

This is my 100th blog post! I’m not telling you this to show off. (Well, maybe I’m doing that just a little.) Instead, I really want to use this post to discuss some of the benefits of blogging, at least what I have gotten from doing that. I’ve seen firsthand the difference blogging can make in terms of search visibility, generating leads, promoting my business and validating my experience and professionalism.

Increases Website VisitsAs you add more content to your website, more pages from your website domain become indexed in search engines. Search engines want to deliver results that are helpful to their users. When you write a series of in-depth, valuable articles around a topic, the search engines take notice. This improves organic search visibility and increases website traffic. Every new page & post you publish improves the opportunities you have to increase the ranking for various keywords on your website. As search engines better understand the relevancy of your website to search terms, you will begin to have more people view your website.

Promote Your Expertise and BrandSince a blog gives you a platform for sharing important industry-related information and insights, it is one of the best ways to establish yourself or your brand as an expert in your field. As you write more posts and share more of your expertise, your website will become a powerful demonstration of your knowledge in your profession. When somebody visits your website and sees the insights you’ve shared on a subject, it will be clear that you are an expert in your field.

Become a Better WriterGood writing means more search-engine traffic, more social shares, and ultimately more customers. Bad writing means being ignored. The more you blog, the more you write. And the more you write, the better writer you become. As for the type of content to write, use your blog to share your views on what others write, comment on industry trends, or simply use your blog posts like a periodic newsletter.

Differentiate Yourself From Your CompetitionBlogging on your website is one of the best ways to differentiate yourself from your competition. By providing your own unique thoughts and insights, you grow your search traffic, customer trust and conversions. Blogging may also level the playing field between a small business and the big competitors. It can give you an opportunity to compete with bigger businesses with bigger budgets.

Take Control of Your Online IdentityWhether you’re a person or business, there’s probably lots of information about you online. When somebody searches for you online, you want to make sure that you make a good first impression, and that they get an accurate and complete picture of what you’re all about. Trust is a valuable commodity online. You can’t buy trust. It must be earned by consistently demonstrating your commitment to your website visitors. A blog is a great way to build trust and take control your online identity.

If you were car shopping today, would you consider models from Honda or Toyota? There was a lot of negative press about these 2 brands in the recent past. However, most car shoppers will still consider Honda or Toyota products in their automobile search. The reason why is that through the content these companies posted via their website as well as other channels, they demonstrated that they seriously investigated the issues identified in the press, they were being addressed attentively, and they continue their dedication to delivering a quality product.

Grow Your Professional NetworkBlogging is a community-based activity, and networking is one reason people engage in it. Whether you are a solo practitioner, job seeker or blogging to promote your business, blogging can help to build relationships that will facilitate your growth.

My Final ThoughtsAs you can see, I am a big advocate for blogging, as well as engaging with your audience online. Blogging requires only a little investment of your time. However, it has the potential for a big ROI from your time investment. The platform you chose (WordPress, Blogger, etc.) is irrelevant. Your content is what is most relevant. From a practical standpoint, blogging just makes good sense.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below…

Presentation:

“Body Language for Interview Success”

Are your interviews falling flat?
Do you feel no one is listening?
Are you unknowingly sending mixed messages?

Your body language may qualify (or disqualify) you for a position. If you are like most people, you probably spend hours preparing for interview questions and answers and no time on how to communicate most effectively. Yet body language is the most significant factor in influencing the interviewer. It is how the interviewer is making judgments and decisions about you.

Some say body language is a reflection of your personality, others a measure of your qualifications. However interpreted, science has shown that it is not what you say, but how you say it. More than 55% of communication is non-verbal suggesting it is imperative that it should be a part of your interview preparation.

Alex Freund, “The Landing Expert,” will show you smart body language techniques and how to align your verbal and body language cues for powerful, clear, concise communication — for interviews and networking.

During this engaging workshop, you too will agree that it’s not what you say, but how you say it as you:
• Understand the science behind body language
• Compare good and bad examples
• Explore unconscious communication miscues that could be sabotaging your interview
• Learn how men and women communicate differently
• Identify techniques that communicate confidence, trust, and that you are the right candidate for the position

I am a Career Coach and my specialty is Interview Preparation. I’m known as “The Landing Expert.” My clients are 90% job seekers in transition and 10% those who contemplate a career change.

About the speaker:

Known as “The Landing Expert,” Alex Freund helps his clients land new positions and promotions through effective interviewing. As a former director at Honeywell, Sanofi and Tyco International, Alex has hired hundreds.

Currently, Alex is career coach with expertise in improving interviewing and making them confident and comfortable in the interviewing process. Alex has helped more than 700 clients ranging from managers to senior executives and CEOs in a multitude of industries.

Alex is well-known via his volunteering in several job-search networking groups where he is a frequent presenter, conducts workshops on interviewing, effective resumes, and LinkedIn in addition to publishing a blog written specifically for job seekers. Alex also teaches a course for people in transition via the Princeton Adult School and publishes The Landing Expert List, a free directory of job-search networking groups via his website at landingexpert.com.

Alex is a graduate of Cornell University and speaks five languages.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

Keep anti-virus on your machine up to date and run scan regularly

Review messages and if request for assistance please help whenever possible

Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

As per Google’s Quality Rating Guideline, there are four key points of SEO content: Expertise, Authority, Trust and Maintenance. To demonstrate Expertise, publish comprehensive content. To demonstrate Authority, people will share your content through links and mentions. To demonstrate Trust, publish testimonials and examples of your successful projects.

To demonstrate Maintenance, keep your content up to date and relevant. That’s what’s we’ll discuss in this post…

Think Mobile

When redesigning your website, make sure that you use a theme, fonts and layout that’s easy for mobile users to read. A responsive designed theme will automatically adjust to the screen shape and size of different devices. Sans-Serif fonts like Arial or Veranda are easier to read on smaller screens than the traditional Serif fonts like Times New Roman or Cambria. Once you update you website, test your results on multiple devices to make sure your website is conducive for each device format.

Add More Web Pages & Content

Consider adding new web pages to your website. Add blog posts to give your opinions. provide current news and information on products in your industry. Content is a great way to make your website more authoritative, and more relevant to the search engines. The search engines are always looking for fresh content on websites. So making changes to existing web pages makes it easier for your website to improve its ranking. Even a few changes to make your information more current is helpful.

Add Search Engine Optimization

The goal of search engine optimization (SEO) is to have the search engine spiders (their information search programs) not only find your website and web pages, but also rank the website relevance so that it appears near the top of the search engine results. The process of optimization is not a one-time process, but requires maintenance, tuning, and continuous testing and monitoring. Therefore, it will be a good time to apply some best SEO updates when you plan to update your website.

Do a keyword analysis and add those keywords to your content. Update meta tags, alt tags and page titles, as well as update web page URLs (web page address) and your website’s site map. Also, submit all web pages to the search engine directories (specifically Google and Bing). Good SEO is more than just these few points, but these are the initial key points to address.

Redirect Deleted Web Pages

Every web page on a website has its own URL. As you reorganize the available web pages in your website, it is possible that you will choose to eliminate web pages and their associated URLs. It may be that a web page is no longer relevant, thus no longer needed. Or, you may combine the content of one or more web pages into another (or a new) web page. A user may try to access a deleted web page because they have it bookmarked. Or, it comes up in a Google search because it is still in the Google index, which is not yet updated. When a user tries to access a delete web page, they will get a “Error 404 – Page not found” message, which is a very unprofessional reception by your website.

In your website code or development platform, you can redirect the URL of a deleted web page to another web page. If you have no new web page to replace the use of the deleted web page, then redirect the URL to the Home page of your website. That is a much friendlier result than “Error 404 – Page not found”.

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Saturday August 11th, at 8:00am ET

Synopsis:

Presentation:

“In-Transition – Now What do I do?”

Being in-transition for a short or long period of time can be a very stressful. You can get depressed, angry and confused. You can lose your self-confidence. What can you do to change this situation? How do you get back into the “game”? How do you change this negative situation into a positive experience?

Please join Marty Latman on August 11, 2018, as he discusses a topic all people in-transition struggle with as he presents “In-Transition – Now What do I do?” Attendees at all levels will learn about the obstacles they need to overcome during this period to succeed, the methods they need to use to change their situation and ways to make being in-transition a productive, meaningful and positive time in their lives.

Called by some people as the Best Networker they know, Marty is the Chairman of the Bergen Chapter of Financial Executive Network Group (FENG), which he created in March 2002 with 29 members. Membership within this chapter has now grown to over 5,100 members. Since its inception, FENG-Bergen Chapter has successfully helped more than 1,650 of its members find gainful employment. He is also the chairman of NJ Strategic Executive Networking Group (NJSENG), a FEI Board member, and a member of over 20 other career networking groups. He is also a facilitator at Careers-in-Transition (“CIT”); one of New Jersey’s most successful networking groups.

Marty has been a guest speaker to many networking groups where he has discussed various career development topics including networking, interviewing techniques and advance career planning strategies. He has made presentations to the Financial Executive International (FEI), Financial Planning Association of NJ (FPANJ), Media Communication Association – International (MCA-I), Career Networking Group (CNG), Careers In Transition (CIT), Neighbors-Helping-Neighbors, Phi Beta Kappa and many NJ Professional Services Groups (PSG).

Possessing a skill set that combines finance, business development, operations and administration management, information technology, logistics and manufacturing, Marty has been successful in organizing start-up companies, turning around organizations, and setting strategic company direction. He has worked in both public and private industry. He is President of Latman Advisory LLC, an organization that helps organizations reach a higher level, provides individuals with career advancement advice and helps companies find individuals who help them enhance performance.

About the speaker:

Called by some people as the Best Networker they know, Marty is the Chairman of the Bergen Chapter of Financial Executive Network Group (FENG), which he created in March 2002 with 29 members. Membership within this chapter has now grown to over 5,100 members. Since its inception, FENG-Bergen Chapter has successfully helped more than 1,650 of its members find gainful employment. He is also the chairman of NJ Strategic Executive Networking Group (NJSENG), a FEI Board member, and a member of over 20 other career networking groups. He is also a facilitator at Careers-in-Transition (“CIT”); one of New Jersey’s most successful networking groups.

Marty has been a guest speaker to many networking groups where he has discussed various career development topics including networking, interviewing techniques and advance career planning strategies. He has made presentations to the Financial Executive International (FEI), Financial Planning Association of NJ (FPANJ), Media Communication Association – International (MCA-I), Career Networking Group (CNG), Careers In Transition (CIT), Neighbors-Helping-Neighbors, Phi Beta Kappa and many NJ Professional Services Groups (PSG).

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

Keep anti-virus on your machine up to date and run scan regularly

Review messages and if request for assistance please help whenever possible

Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)