Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Campaigner's Email Marketing Cheat Sheet

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Email
marketingcan be a very powerful tool for lead generation. While
most of us can agree that email is still alive and booming, there are still
many marketers that struggle to build email campaigns that can bring in revenue.

Here at Campaigner,
we want to ensure that you have everything you need to begin building effective
and efficient email campaigns. So, let’s break it down with our email marketing
cheat sheet to help get you started on the right track!

Comply with the CAN-SPAM Act

Before
you begin designing any email campaign, you'll need to make sure that you
comply with the CAN-SPAM
Act. There can be fines that go with sending campaigns to people whom you
did not get permission from, so it’s important before you send to get familiar
with the CAN-SPAM Act, as well as the Canadian Anti-Spam
Legislation (CASL) if sending email to Canadian citizens.

Get Mobile

This has
been said time and time again, but still many email marketers ignore mobile/responsive
design. Research has shown that many subscribers will delete the email if
it’s not mobile-friendly. Take the time to design your email campaigns for mobile
devices, you will thank us later!

Double Check Your Work

It’s
crucial that you check absolutely everything before you hit send. There is
nothing worse than spending a lot of time and effort putting together a great
campaign, only to see it fail because of an error that could have been
prevented by a quick check. Small and simple things can absolutely ruin an
otherwise perfect campaign.

A few
things to check are

Spelling
and grammar.

Links –
To ensure they are not broken and go to the correct webpage.

Images
and layout.

Test on Multiple Devices

Before
scheduling your email campaign we always recommend sending multiple tests to
ensure all looks good with your campaign. You can also sign up for a service
such as Litmus to view how your campaign will
look in different email providers and devices. Sending tests to coworkers or
friends can help you as well, ask them how they felt when they received the
campaign, was it impressive or did they want to send it straight to the spam
folder!

Send Times

Determining
the best time of day to send your email campaigns can be difficult, but with
testing you can determine what times work best for your readers. Once you
choose a time to send, stick with it for a few weeks for consistency. Your
loyal readers will be on the lookout for your campaigns if it arrives the same
time every week.

We hope
these tips can help you get on the road to successful email marketing! Share
your comments below!