Big or small, all businesses face the same day-to-day marketing and lead generation question: “How do I find new customers who are actively looking for the products and services I sell?” The answer is clear, but the solution seems just out of reach. Millions of times a day, potential customers jump on Twitter looking for a product or service. They are waiting for a business to find them and offer an incentive to get them in the door, but more than h alf of these tweets are ignored.