Bellum Active

A young fitness clothing brand, looking to fix a lacklustre online presence.

Bellum Active is a small, specialist, fitness brand, that was struggling to make headway with online sales growth. When we first met, most of their budget for web work had already been exhausted and they weren’t satisfied with the results, or the support they had received.

We helped Bellum Active define their main product categories for the werbsite so that we could improve navigation through the site and improve sales. We illustrated this improved usability with an interactive mockup.

This mockup stitched together the wireframe layouts we'd developed with Bellum. All of a sudden they could see the hard work paying off as their new user-friendly website began come to life.

This ‘aha!’ moment allows business owners to understand the decisions we are making so they can have more of an input in them. Bellum could now see how their customers would be moving from page to page and completing key tasks like buying their clothes! We could then quickly iterate without committing anything to code.

“Bellum wanted to move, cheaply and rapidly, to a more functional solution for their ecommerce site. By moving them to Shopify, and extending a premium theme to fit their needs and brand, we solved their problems, both beautifully, and on a shoestring.”

Starting with the core colour from the logo we extrapolated a simple design language. Due to budget constraint we were restricted to using free fonts, so we opted for the excellent Work Sans, by Wei Huang (available on Google Fonts).

The focus on Bellum’s design was to create something clean, young and bright, to grab their audience’s attention. Navigation and calls to action are all clearly signposted with the signature pink. Another big element of this design was AJAX page loading to make movement around the site feel fluid.

“Dan and his team were absolutely brilliant. They were extremely professional, listened to my needs and made each stage of the planning phase worth looking forward to. I was really unhappy with my previous website built by another firm but working with Dan to ensure I was completely happy was a whole different experience. Thanks so much guys, I love my new website”