strategies

As customer expectations evolve alongside digital
capabilities and channels, it’s not enough to offer cool
experiences. Now they must be cool personal experiences
that anticipate the customer’s needs and desires before
even she knows about them. This change requires
us to think much more broadly about how we use
personalization. Already brands adopting strategies and
tools for personalized experience design are gaining a
sustainable competitive advantage over brands that aren’t.

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done.
Read the Econsultancy report, Digital Intelligence Briefing: 2017 Digital Trends in Retail, and learn:
How retailers around the world rate their digital experience abilities
Where they’ll prioritize digital investments, and why mobile tops the list
Why they said VR and AR are the most exciting engagement strategies

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
• What strategies and approaches set leaders apart from the rest
• Where companies in your industry are investing
• The four steps for digital transformation

See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences.
WHY SHOULD THE TARGET AUDIENCE CARE?
Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.

Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.
Read the white paper now to discover:
• How retailers are blending innovative technologies with traditional shopping
• Four key approaches they’re using to build Stores of the Future
• The interactive tools they’re employing to enrich in-store experiences

Mobile capabilities have grown up. Strategies should, too.
Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn:
- How 500 marketing and IT professionals tackled mobile marketing last year
- Which mobile strategies the most advanced organizations put into practice
- What you can do to make your brand a mobile leader in the next decade
Fill out the form to get the report.

See what they’re doing. Adjust what you’re doing.
The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
- What strategies and approaches set leaders apart from the rest
- Where companies in your industry are investing
- The four steps for digital transformation

Websites provide online businesses with an unprecedented level of contact with customers and end
users. However, they also place business information where it can be easily accessed by third parties –
often using automated tools known as “bots”. For many organizations, bots represent up to 50%
or more of their overall website traffic, from good bots engaged in essential business tasks to bad
bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website
performance for legitimate users and increase IT costs. Organizations need a flexible framework to
better manage their interaction with different categories of bots and the impact that bots have on
their business and IT infrastructure.

IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. It sounds like another current term, “digital transformation.” But in fact, effective digital transformation doesn’t happen without IT Transformation.
A company that undergoes IT infrastructure transformation no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.

Datacenter improvements have thus far focused on cost reduction and point solutions. Server consolidation, cloud computing, virtualization, and the implementation of flash storage capabilities have all helped reduce server sprawl, along with associated staffing and facilities costs. Converged systems — which combine compute, storage, and networking into a single system — are particularly effective in enabling organizations to reduce operational and staff expenses. These software-defined systems require only limited human intervention. Code imbedded in the software configures hardware and automates many previously manual processes, thereby dramatically reducing instances of human error. Concurrently, these technologies have enabled businesses to make incremental improvements to customer engagement and service delivery processes and strategies.

Organizations continue to adopt cloud computing at a rapid pace to benefit from increased efficiency, better scalability, and faster deployments.
As more workloads are shifting to the cloud, cybersecurity professionals remain concerned about security of
data, systems, and services in the cloud. To cope with new security challenges, security teams are forced to reassess their security posture and strategies as traditional security tools are often not suited for the challenges of dynamic, virtual and distributed cloud environments. This technology challenge is only exacerbated by the dramatic shortage of skilled cybersecurity professionals.

Our research has identified a group of digital organisation using technologies more effectively to achieve better, quicker and more certain returns.
Read this report to discover:
how board priorities for digital leaders are different to those in average companies
the three characteristics that mark out stressful digital strategies in leading organisations
why – and how – the CIO can become the agent for digital change

The wait is over. Here at T-Systems, we are proud to present the findings of CXP Group - a leading independent European research and advisory firm in the field of digital, software and IT services. Their new “Digital Industrial Transformation with the Internet of Things” report examines the dynamic range of opportunities that IoT holds for businesses and explores the challenges of integrating existing data processes with those that are IoT enabled.
The report is the result of the feedback cultivated from interviews with senior business and IT decision-makers responsible for creating and running innovation strategies at 250 large-scale European manufacturers. The data has been disseminated by region, strategies, pain points, IoT adoption, intention, investment etc. and provides readers with a detailed examination of what industrial businesses look for most from IoT.
The report provides a fascinating unearthing of influencing factors for IoT readiness and digitization as a whole. Using

IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. It sounds like another current term, “digital transformation.” But in fact, effective digital transformation doesn’t happen without IT Transformation.
A company that undergoes IT infrastructure transformation no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.

If your organization is one of the 95% of enterprises
that operate in the cloud, you are already grappling
with cloud security. And if your organization is one of
the 85% of companies that use multiple Infrastructureas-a-Service
(IaaS) and Software-as-a-Service (SaaS)
clouds, you have additional issues to consider.
Compared to the days when organizations managed
everything on-premises or only had a handful of cloud
deployments, this new multi-cloud world exacerbates
the expansion of the attack surface and makes threat
containment and accountability more difficult. Further,
pressure on security teams to protect everything in
the multi-cloud environment is leading to reactive and
expensive threat management.
If you are a security leader tasked with meeting the
challenges of a multi-cloud environment, eventually
you’ll find that siloed cloud security strategies fall short
of the mark. But don’t wait. Now is the time to consider
a holistic security approach that reclaims control from
dispa

Are you under pressure from donors to improve transparency and accountability? Your non-profit can't maintain full financial control over your operations if you don't have access to the right insight. Discover the best methods for building trust with your donors, and key strategies for empowering greater financial control, transparency, and accountability.

Are you under pressure from donors to improve transparency and accountability? Your non-profit can't maintain full financial control over your operations if you don't have access to the right insight. Discover the best methods for building trust with your donors, and key strategies for empowering greater financial control, transparency, and accountability.

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

This white paper discusses the critical storage purchasing and planning strategies IT departments can and should adopt in order to gain control over the costs of storage refresh processes and extend the usability of their storage investments. Read this to learn more about the benefits of moving to a model that unbundles the factors driving storage upgrades.

To compete in this new multi-channel environment, we’ve seen in this guide how retailers have to adopt new and innovative strategies to attract and retain customers. Big data technologies, specifically Hadoop, enable retailers to connect with customers through multiple channels at an entirely new level by harnessing the vast volumes of new data available today. Hadoop helps retailers store, transform, integrate and analyze a wide variety of online and offline customer data—POS transactions, e-commerce transactions, clickstream data, email, social media, sensor data and call center records—all in one central repository.

This paper provides an overview of new APIs risks, and offers five simple solutions to counter the common threats. By adopting a secure API architecture from the beginning, organizations can pursue an API strategy more safely and securely — and reap the benefits of agile integration promised by this exciting new technology.