If none of that made a lick of sense, you haven’t been paying attention to the current tension between SodaStream, Oxfam and actress Scarlett Johansson.

It started when Johansson starred in a Super Bowl commercial for SodaStream in which she gets seductive with a glass of bubbly liquid.

This didn’t sit well with Oxfam International, an organization Johansson had been a Global Ambassador for since 2007. SodaStream is an Israeli company that operates in a West Bank settlement. Some 550,000 Israelis live in settlements in the West Bank and East Jerusalem, both of which were captured by Israel in 1967.

Oxfam said in a statement that they’re “opposed to all trade from Israeli settlements, which are illegal under international law.”

“Canada does not recognize permanent Israeli control over territories occupied in 1967 (the Golan Heights, the West Bank, East Jerusalem and the Gaza Strip),” says the Foreign Affairs website.In a Jerusalem Post story, SodaStream CEO Daniel Birnbaum accused Oxfam of supporting and funding the campaign.

The #BDSfail, other than being proof that “fail” isn’t cool anymore, refers to the Boycott, Divestment and Sanctions, a pro-Palestinian campaign which seeks to place economic pressure on Israel.

Oxfam accepted Johansson’s resignation over the matter, but clearly her ad got through to one Canadian official with an inclination to carbonate. Kenney also accompanied Harper on his receent trip to the Middle East, including Israel, West Bank and Jordan.