Friday, August 05, 2011

Ingrid Michaelson's "Be OK" has been making the rounds in advertising. The latest is a Ritz spot featuring her catchy "Be OK" {2008}. The ad is a clever execution featuring a woman blissed out and feeling "at home" on a public bus while having a Ritz Cracker snack.

The Travelers ad doesn't resonate as much. First, I'm annoyed by most insurance ads, as I'm annoyed with the industry. That said, the use of the song doesn't quite fit in my opinion, but there are worse stretches, for sure.