Star Beauty Products

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They are beautiful, successful and inspiring. Everything they turn their hands to seems to be a success. So it’s no wonder that the beauty brands’ latest tactic is to sign up creative stars to work for them. A fitting motto might be: power woman meets power label.

Victoria Beckham is launching a limited make-up collection for Estée Lauder, which will be available from autumn – not only at select retail outlets but also in all Victoria Beckham stores worldwide.

Pop star Rihanna has already worked for several labels. She has released seven perfumes, the limited-edition RiRi Hearts palette for MAC and a lipstick to support AIDS research. Now the LVMH corporation has snapped up their third superstar for the beauty brand developer Kendo – Rihanna will be following in the footsteps of tattoo artist Kat Von D and Marc Jacobs. Fenty Beauty by Rihanna is expected in autumn 2017.

Accessories designer Charlotte Olympia, too, has recently switched speciality, creating her own line of make-up for MAC. The dominant colour? Red. As you might have guessed if you know anything about its creator.

Gwyneth Paltrow has also joined the ranks of celeb beauty specialists. Organic products are her focus, so she has signed a five-year contract as creative director of make-up at Juice Beauty. Goop is the name of the Californian company’s purely plant-based luxury range of body care products that have been developed under the aegis of Paltrow.