NEWS

Fast-Growing Quick-Service Brand Branches Out with the Addition of Delicious, New Crispy Chicken Sandwich

MORRISTOWN, NJ (April 3, 2017): Always looking for new ways to surprise and satisfy its customers with bold and delicious menu options, South Philly Cheesesteaks & Fries, a fast-growing QSR brand, and a favorite of authentic Philly cheesesteak fans and those who like a spin on the classics, today announced the launch of its newest mouthwatering masterpiece, the Chick Philly.

Made with seasoned, crispy, golden brown chicken tenders, pickle chips and mayo, perfectly drizzled with honey and served on a fresh-baked 10-inch roll, the Chick Philly is sure to satisfy chicken sandwich lovers every day of the week – even on Sundays.

The Chick Philly, in all of its wonderful deliciousness, will officially be available for purchase at participating South Philly Cheesesteaks & Fries locations nationwide beginning on April 3, 2017, for a suggested price of $7.49, varying by location.

“We are excited to announce the launch of the Chick Philly, which we believe is the perfect complement to our already robust menu of cheesesteaks, burgers, wings and more,” said Andrea Carella, Brand Manager of South Philly Cheesesteaks & Fries. “Our culinary team killed it – it may not be ‘the original,’ but it’s the best.”

Since opening in 1986, South Philly Cheesesteaks & Fries has been a favorite of Philly cheesesteak fans who enjoy authentic and modern day spins on one of the world’s most famous sandwiches. Representin’ old school South Philly by serving 100% Original Philly Cheesesteaks, guests can create traditional combinations like the "Whiz wit" - Cheez Whiz with grilled onions; the "Prov without" – consisting of Provolone cheese without grilled onions – or customize their own served alongside its fresh hand-cut fries. South Philly Cheesesteaks & Fries also serves up wings in a variety of flavors, burgers, hot dogs as well as its well-known Steak & Fries Bowl – made with steak tips, signature sauce, peppers, onions and Provolone cheese served over fresh-cut fries – perfect for meat and potato lovers. South Philly Cheesesteaks & Fries’ classic menu with a modern twist has something for every size appetite.

Villa Restaurant Group is a global multi-brand restaurant operator and franchisor. Founded in 1964 by Michele (Michael) Scotto, a Naples, Italy native, Villa Restaurant Group, began as a small pizzeria next to the Ed Sullivan Theater in New York City. Today, Villa Restaurant Group is an international organization that recently celebrated its 52nd anniversary with nearly 400 restaurants in malls, airports, casinos and other high-traffic locations.

Villa’s QSR brands, including Villa Italian Kitchen, Green Leaf’s Beyond Great Salads, Bananas Smoothies & Frozen Yogurt, South Philly Cheesesteaks & Fries, Far East and other emerging brands, can be found across 42 U.S. states, Puerto Rico and five additional countries. Villa also operates full-service restaurants in New Jersey under the 40North Group brand including The Black Horse Tavern & Pub, The Office, Steelworks Buffet & Grill, Piattino and George & Martha’s. For more information, please visit www.villarestaurantgroup.com.