New member

Hello!
My name is Ivry and I have a problem. I have a client with a 3 years old Google Ads account.From creation they never optimized their keywords or something else on the account. The client told me that some keywords which used to generate sales one year ago, now those keywords don't generate so many sales(now they generate half of they used to do in the past). She told me that she wants her 3 years ago performances back. She told me to see why her keywords don't generate so many sales like did in the past, also she told me to not change the keywords, and solve the problem with the old keywords. Can someone explain me how to understand an already made Google Ads account? I learned all the theory, and when I saw how it looks in practice I realized that I don't understand everything.
The ads Quality Score is 10/10!!!!
What can be the problem and how I can solve it?

Administrator

Hello!
My name is Ivry and I have a problem. I have a client with a 3 years old Google Ads account.From creation they never optimized their keywords or something else on the account. The client told me that some keywords which used to generate sales one year ago, now those keywords don't generate so many sales(now they generate half of they used to do in the past). She told me that she wants her 3 years ago performances back. She told me to see why her keywords don't generate so many sales like did in the past, also she told me to not change the keywords, and solve the problem with the old keywords. Can someone explain me how to understand an already made Google Ads account? I learned all the theory, and when I saw how it looks in practice I realized that I don't understand everything.
The ads Quality Score is 10/10!!!!
What can be the problem and how I can solve it?

Member

Google changes itself every day. Changes have been made in Google Adsense as compared to before. If traffic is not found on the old keywords, then you can increase the traffic by making changes in the keywords of your website.