Consider this...a good story lasts a long time. And, a great story is often timeless. Your story won't appeal to everyone. But, if it's good (or great), it's going to resonate with a specific group for a very long time...which is far more valuable than getting a bunch of attention up front, only to let people down with mediocrity once they pass through the front door.

The Hangar Hotel in Fredericksburg, Texas is using just this approach...a story built around aviation. While the new La Quinta Inn & Suites isn't. I wonder which one has a better chance of still being around 50 or 100 years from now?

P.S. Visit The Long Tail for a better and more in-depth review of this concept.