Disney Store Launches New “Sofia the First” Product Line in Celebration of Series Premiere on Disney Channel and Disney Junior

Today, Disney
Store launched a new line of “Sofia the First” product in
celebration of the highly-anticipated debut of the animated children’s
series “Sofia the First,” on January 11th, on Disney Channel (9:30-10:00
a.m., ET/PT) and Disney Junior (5:30-6:00 p.m., ET/PT). Available
exclusively at Disney Store and DisneyStore.com,
the product line features an assortment of items inspired by the series,
including Sofia’s iconic amulet necklace and tiara, costume,
accessories, “Sofia the First” picture book and more.

The November 18 premiere of Disney Junior's animated television movie
"Sofia the First: Once Upon a Princess" introduced a record number of
viewers to Disney's first little girl princess, Sofia the First,
delivering a crowning glory of 8.2 million Total Viewers on Disney
Channel, handily becoming the #1 cable TV telecast of all time among
Kids 2-5 (2.9 million/18.2 rating) and Girls 2-5 (2.1 million/27.2
rating) and 1 preschool cable TV telecast of all time in Total Viewers
and Women 18-49 (1.7 million/2.6 rating). A family viewing event, the
movie also delivered with older kids and adults, attracting more than
5.0 million Kids 2-11 and more than 2.4 million Adults 18-49.

Enchanting product highlights include:

Sofia
the First Costume- Complete with ruffles, bows and all
the same beautiful details as Sofia’s gown in the TV series “Sofia the
First,” this costume will have little girls enjoying hours of dress-up
time all year long. Size run- 18-24 mos, 2/3, 4, 5/6 ($39.50)

Sofia
the First Tiara - Little girls can feel like a true
princess-in-training with this beautifully embellished tiara. This
Sofia-inspired crown matches perfectly with the Sofia the Firstcostume
for girls. ($14.50)

Sofia
the First Book and CD- The story of a young girl whose
life changes when her mom marries the King is told in this enchanting Sofia
the First picture book which includes a CD with three exclusive
songs! ($17.99)

Sofia Plush Doll- Royally huggable, this soft Sofia plush doll
is the perfect companion for any little princess. Complete with her
signature purple dress and tiara, this doll is ready for fun--from
play time through bed time. ($19.50)

Also, in celebration of the product line launch, Disney Store will be
offering a “Sofia the First - My Royal Family Crest” activity to
surprise, delight and engage guests from Monday, January 7th, through
Sunday, January 20th, or while supplies last. The Family Crest activity
sheet, along with other activities and games, can be viewed and
downloaded on Disney.com.

The highly-anticipated debut of Disney Junior's "Sofia the First," a new
animated series about Princess Sofia, an adventurous little girl who is
learning how to adjust to royal life after her mom marries the king and
she becomes a princess overnight, airs FRIDAY, JANUARY 11on
Disney Channel (9:30-10:00 a.m., ET/PT) and Disney Junior (5:30-6:00
p.m., ET/PT). Created for kids 2-7 and their parents/caregivers, "Sofia
the First" tells the story of an ordinary girl who becomes a princess
and, throughout her journey, learns that possessing the characteristics
of a true princess – honesty, loyalty, compassion and grace – is what
makes one truly royal.

Classic Disney princesses Ariel, Aurora, Belle and Jasmine make special
appearances in event episodes throughout the year, offering Sofia words
of wisdom when she needs them most. Fauna, Flora and Merryweather (the
beloved fairies seen in Disney's classic "Sleeping Beauty") are featured
as the headmistresses of Sofia's new school, Royal Prep Academy.

The November 18 premiere of the animated TV movie “Sofia the First: Once
Upon a Princess” was the #1 TV telecast of 2012 across preschoolers and
the #1 preschool telecast in Total Viewers and Women 18-49 – also
seminal accomplishments. In fact, Sofia the First became the #1 telecast
in cable TV history in Kids 2-5 and Girls 2-5, and #1 preschool cable TV
telecast ever in Total Viewers and Women 18-49.

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