At CES earlier this month, EA SPORTS announced its latest partnership with Monster Inc. (the consumer electronics company – not the career site). Chris Erb, VP Brand Marketing of EA SPORTS, sat down with us to provide more detail on the partnership as well as his process on building successful partnerships. Brandon Gutman: Please tell …

In 2009 The Coca-Cola Company, along with its bottling partners, outlined their 2020 Vision – a single document that holds a shared ambition with specific goals for the business through the year 2020. Global Marketing and Commercial Leadership is responsible for ensuring the brands are always interesting, viable, relevant and available in the marketplace to …

Chase Community Giving is the largest brand initiative in social media in terms of size (dollar give) and scale (level of engagement). In some ways it is the last one standing since PepsiCo abandoned the Refresh Project. Chase innovated the initiative last year by engaging its customer base (via nominations) and delivered on their most …

We asked CMOs of 10 Fortune 500 companies to predict how digital media and technology will impact brand marketing in 2013. In this third installment, Cathy Coughlin, Senior Executive Vice President and Global Marketing Officer at AT&T, shares her prophecy and explains how she’s backing it up. “Mobile, mobile, mobile – that’s the way of …

We asked CMOs of 10 Fortune 500 companies to predict how digital media and technology will impact brand marketing in 2013. In this second installment, marketing chiefs from Ford, Heineken and CVS share their prophecies and explain how they’re backing them up. Jim Farley, EVP of Global Marketing, Sales and Service and Lincoln at Ford …

We asked CMOs of 10 Fortune 500 companies to predict how digital media and technology will impact brand marketing in 2013. In this first installment, marketing chiefs from MasterCard, Philips, Western Union and MillerCoors share their prophecies and explain how they’re backing them up. According to Alfredo Gangotena, CMO of MasterCard Worldwide, 2013 will be …

Forbes covered the launch of Poppin, a new vertical online retailer, back in September. With one quarter now under its belt, we revisited with CEO, Randy Nicolau, and CMO, Kevin Ranford, to learn how the company, which is selling products to define people’s workstyle, is driving growth. Brandon Gutman: Since Poppin’s official launch last September, …

It’s been almost two weeks since Disney Parks and Resorts unveiled New Fantasy Land within the Magic Kingdom at Disney World in Orlando, Florida. We sat down with Leslie Ferraro, Executive Vice President, Global Marketing, Sales and Travel Operations at Disney Destinations to hear how the historic expansion is tied to the brand’s quest for …

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.