Case Studies

POWER-GEN Europe, Milan

Widely regarded as the power industry’s must-attend event, POWER-GEN Europe, co-located with two other leading shows: Renewable Energy World Europe and Nuclear Power Europe, comprises a dedicated exhibition and multi-track conference. In 2011 it was hosted in Milan and supported by Aspectus PR for a second year running. Aspectus PR was once again tasked with delivering a pan-European campaign that would build on POWER-GEN Europe’s reputation as the energy industry’s premier event, drive attendance, and ensure a strong media presence for the show. Aspectus targeted top-tier business press, energy trade publications, and national media to generate a real buzz leading up to the event. The campaign helped PennWell achieve yet another record-breaking year for POWER-GEN Europe, with more than 14,900 visitors from 95 different countries.