Swazi here makes a very insightful observation here - must be a marketing major. Studies have shown that it is strictly the surface area of the advertisement relative to that of adjacent structures that measures the visual and symbolic impact of said advertisement.

And guys, the Big House is pretty big! So until the Fenway Citgo sign is installed WHO CARES! I mean, it's a noodle. It not a swastika, or a big veiny penis (no veins on a Kraft noodle, folks - you know you love it smooth!)

What if they're creating an army of them? Holy shit. It must be a conspiracy like in the X-Files... *Roswell* style! This giant noodle could be the fuckin' damn thing responsible for the fall of the human race. In this world gone mad, we won't spank the noodle- the noodle will spank us. And after the fall of man, these noodle fucks'll start wearing our clothes and rebuilding the world in their image. Oh and only those as super smart as me will be left alive to bitterly cry - *you maniacs*! Damn yous! Goddamn yous all to hell!

"As part of the “You Know You Love It” campaign, Kraft Macaroni & Cheese realized that icons should mingle with other icons. We decided the Kraft Noodle was a big enough icon to mingle with the likes of iconic locations such as; Wrigley Field, Pier 39, Faneuil Hall, LOVE Park, Navy Pier and a few more. "

I've been in favor of most or if not all the decisions that Brandon and the AD have made in his term. But this is a little too much for me. I won't place all the blame on one man, but I hope it's short lived and doesn't metastasize throughout the stadium

and terrifying. But let's be honest, the advertising will just slowly seep into Michigan Stadium like the change of maize to neon yellow. We won't even notice. Case in point, Absopure. It's all over the stadium. We don't even notice it anymore. Granted, he should have started with a smaller noodle and worked up to this monstrosity.

He could be our new mascot! Don't mess with the Michigan Marshmallow man. He could dress in maize and blue. And we could bring back marshmallow throwing. (freezing of the marshmallows strictly verboten)

WSJ: When did the idea to construct a 100 foot walking advertisement for junk food enter your fevered mind and take us through the "thought process" that precipitated this abomination the students are now calling "the Horror, revisited"

Dave: I was only trying to generate a little cash flow. I knew advertising in the stadium was frowned upon so I tried to think of the most harmless thing. Something I loved from my childhood. Something that could never ever possibly destroy us. Mr. Stay Puft!

Thet better move that monstrosity out of harms way after the game. I could envision someone crafting a head onto the end of it and making the thing into a huge dildo... Just as long as the Ohio logo is on it, I'm OK with it....

This is even more hilarious. Our AD has spearheaded the construction of basketball facilities that allowed us to recruit the players that carried us to a national championship game. He instituted a hundred million dollar campaign for the rest of the athletics department that will no doubt give the University of Michigan the best non-revenue sports facilities in the entire country - do you have any idea how much work goes into hiring the right people to pull that off, alone? Oh yeah, he also hired Brady Hoke, a man who you know doubt worship.

And you are ready to hang the man because of things like a noodle. Get over yourself.
And honestly, I think it'd be pretty dumb to accept reading/grammar advice from a dude who just called our AD "Brand-On."

For the record, I think the noodle is pretty ridiculous. But to insinuate that you care more about the (potential?) slow integration of advertising inside the confines of Michigan Stadium rather than the gameday experience, the product on the field, and everything that goes along with it is absolutely asinine.

It is inevitable that advertising will be a part of Michigan Stadium. Or would we like to continue paying for rising costs with rising ticket prices? I know ticket prices will keep rising, but advertising pays for many things. And the noodle will move on to it's next destination on Sunday.

So instead of acknowledging a perfectly valid argument, you counter by pointing out a typo.

You sir are the Joe Tacopina of MGoBlog. "I would love to respond to your argument in an insightful and thought provoking way. Truly would love to. But unfortunately there is a typo and I can't do it. And even if I wanted to respond, the Posters Union would have to sign off on it. So I surely can't do it."

The bottom line is Dave Brandon has done more for the University of Michigan Athletic Department than your minute annual donation and attendance at games ever could.

For the love of all that is holy, please do give up your season tickets.

"The bottom line is Dave Brandon has done more for the University of Michigan Athletic Department than your minute annual donation and attendance at games ever could."

So that means that he is above reproach? No, it doesn't. Yes, I'll concede that he's done a lot of good. That doesn't mean that the man is perfect and that we have to agree with everything that he says and does. We can respectfully let him know our opinion. I know that I did. Taking into account the wishes of fans and alumni is also part of his calculus.

There is a stark contrast between new seats, press boxes, and other modifications made to maximize the fan experience and keep the stadium up to date and blatant commercialism that nothing to so with the fan experience except to tell you buy Kraft Mac N Cheese and makes the stadium and area look tacky and just plain out if place.

If you don't think having a random giant noodle in front of the iconic Block M scoreboard that many take pictures in front of doesn't look tacky I highly suggest prescriptive lenses for what qualifies as tacky and what doesn't.

The really funny thing about this photoshop job is that the Domino's logo looks right at home with the obscene collection of patches, logos, etc. adorning the NASCAR suit that Devin Gardner is wearing in that picture. The faked Domino's logo looks right at home. You can hardly find another square inch of Devin Gardner onto which you could slap another logo.

I bet Kraft will start some stupid cross-promotion with UM that encourages Wolverine fans to have their photo taken in front of the noodle and then post it on Kraft's FB page, with weekly prizes of Kraft products given out for the best photo. Who doesn't want a case of free Mac 'n' Cheese in their pantry? Especially if it comes with a letter robo-signed by David Brandon thanking us for participating in the Great Kraft-UM Cheese-Off?

Wow. I can't wait until the entire concourse is covered in advertising sculptures. Nothing says Michigan Football like Kraft Macaroni & Cheese. Next, expect a large box of Kix outside both endzones, and a giant hostess by the east entrance.

Thank you Dave Brandon. Where will you put the Oscar Meyer Wienermobile?