Omaha's Zoning Board of Appeals approved a project Thursday to install a digital billboard at 44th and Dodge streets.

Leaders from several midtown neighborhood organizations opposed the structure.

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They said the billboard will be a distraction to drivers, and that it's not aesthetically pleasing for nearby residences.

The electronic billboard will replace the current static billboard at 4409 Dodge Street.

"I just feel like if we want our city to look better, we want our streets to be safer, we want them to be more appealing, then we have to stay within the guidelines," said Margie Magnuson, president of the Joslyn Castle Neighborhood Association.

Magnuson is disappointed in the ruling, especially since the city planning department also opposed the billboard.

Lamar Outdoor Advertising is putting the billboard up, and in exchange, will they will take down four other billboards in the metro.