I contacted Illya Friedman of Hot Rod Cameras, who appears in one of Veydra’s videos, and he confirmed that the project was legitimate: he’s had a prototype of one of the lenses on a projector, and waxed enthusiastic about its color, breathing, contrast, and sharpness. He also spoke highly about the build quality: “Veydra lenses are all metal and glass, no plastic elements. Mechanically they are closer to Ultra Primes than they are to Canon L series.”