Introducing Feminist Style

Feminist Style will sell products that target sexism to promote gender equality, and use the proceeds to produce feminist advertising, which in turn helps us reach more people, sell more products, and produce more feminist advertising. This creates a beautiful cycle:

We will be launching with the line of consent panties, and there will be lots more products to come!

Designs/ Rewards

Note: There may be a few minor changes to some of the above designs, as we are still tweaking some of the pre-production samples.

Fundraising Goal

In order to meet the minimum order quantity for each of the 20 designs, we're going to need $150,000. Here’s where you come in: whatever you pledge today, whether it’s $1 or $100, you will receive it in store credit when we launch.

Pricing is as follows:

Note: Any applicable taxes and shipping fees will be collected at time of checkout from our online store based on your shipping location.

A Step Toward the Solution

In our consumerist society, the majority of the messages we’re exposed to come from advertisers selling products; they’re the ones that can afford to continually run ads that ultimately affect our views of normalcy. This gives advertisers a lot of power, but it’s ultimately consumers who decide which types of advertising become popular by buying products advertised that way. We as consumers can say NO to sexism in advertising. Further, we as consumers can show advertisers that outspokenly feminist advertising SELLS!

What Feminist Style Will NOT Do

Feminist Style opposes the sexual objectification of women by media and advertising; we do NOT condemn female sexuality. You will NOT find us slut-shaming in any way, shape, or form. You will NOT find us telling women how to dress or how to conduct their sex lives in order to be “respectable”. Such attitudes are misogyny in (a poor) disguise, and do NOT align with our feminist values.

Join Us!

Please share, tweet, blog, pin, pledge, or all of the above!

Risks and challenges

Lawsuits
The use of copyrighted ads in this video is protected by fair use laws in both Canada and the US as they are used for education, criticism, and review. In the unlikely case that these ad producers choose to sue us anyway, this may cost us some time, money and inconvenience (but the law would be on our side).

Delays
We will have the pre-production samples finalized and approved by the end of this Kickstarter campaign. The manufacturer will take about 2-3 months from then to fulfill the first mass order (including shipment), during which time we will build the online store. We have given ourselves another month of leeway to accommodate for any possible delays and setbacks. We are scheduled to launch in July.

Kickstarter is not a store.

Pledge CA$ 250 or more
About $228

****** BE A BRONZE SPONSOR ****** In addition to receiving the whole set, your name will be listed on our site as an official sponsor, with a link to your personal website or social media profile! As a sponsor, you will also get a half-hour phone call with the founder and CEO of Feminist Style to get a behind-the-scenes look into the company!

Kickstarter is not a store.

Pledge CA$ 500 or more
About $457

******* BE A SILVER SPONSOR ******* In addition to receiving the whole set, your profile will be displayed on our site as an official sponsor, including your name, picture, and a link to your personal website or social media profile! As a sponsor, you will also get a half-hour phone call with the founder and CEO of Feminist Style to get a behind-the-scenes look into the company!

Kickstarter is not a store.

Pledge CA$ 1,000 or more
About $914

******** BE A GOLD SPONSOR ******** In addition to receiving the whole set, your profile will be displayed on our site as an official sponsor, including your name, picture, self-description, and a link to your personal website or social media profile! As a sponsor, you will also get a one-hour phone call with the founder and CEO of Feminist Style to get a behind-the-scenes look into the company!