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Expansions are Among the Key Strategies Adopted by the Leading Players to Strengthen their position in the Water Treatment Chemicals Market.

The water treatment chemicals market is projected to grow from USD 42.23 Billion in 2017 to USD 56.57 Billion by 2022, at a CAGR of 6.0% from 2017 to 2022. Companies such as BASF SE (Germany), Ecolab Inc. (US), Kemira OYJ (Finland), Solenis LLC (Finland), Akzo Nobel N.V. (Netherlands), and Baker Hughes Incorporated (US) adopted both, organic as well as inorganic strategies that include new product launches, mergers, acquisitions, expansions, agreements, and joint ventures to efficiently serve their customers and increase their market shares in the water treatment chemicals market.

Expansions are among the key strategies adopted by the major players to strengthen their position in the water treatment chemicals market. This strategy accounted for a share of 40.5% of the total growth strategies adopted by the leading market players between January 2013 and August 2017. Companies operating in the water treatment chemicals market adopted the strategy of acquisitions to expand their regional presence. This strategy accounted for a share of 33.3% of the total growth strategies adopted by the players between January 2013 and August 2017. The strategy of new product launches accounted for a share of 14.3% of the total growth strategies adopted by the market players between January 2013 and August 2017.

BASF SE (Germany), which is one of the leading manufacturers of water treatment chemicals, adopted the strategy of new product launches as its primary growth strategy. The company provides water treatment chemicals through its performance products business segment. BASF SE is strengthening its foothold in the water treatment chemicals market by launching new products in the market. For instance, in 2016, the company launched Sokalan AF-X at the Water, Energy, Technology, and Environment Exhibition (WETEX) - 2016 held in Dubai. Sokalan AF-X is a water-soluble and readily biodegradable antifoam used in the thermal desalination processes. The launch of this product helped the company enhance its position in the water treatment chemicals market. In 2014, BASF SE launched ultra-high molecular weight cationic powder flocculant with Zetag ULTRA for solid/liquid separation in industrial and municipal wastewater treatment plants. The launch of this product helped the company strengthen its position in water treatment chemicals market.

Ecolab Inc. (US) is also one of the major manufacturers of water treatment chemicals. The company has developed a strong client base by expanding its distribution networks to serve its customers efficiently and offer its customized products in the European, North American, and Asia-Pacific regions. The company provides water treatment chemicals through its global industrial business segment, which accounted for a share of 36.0% of the total revenue of the company in 2016. It is focusing on strengthening its position in the market by adopting various inorganic growth strategies. In July 2016, the company acquired Aquatech International (US), which offers water purification technologies for the industrial and infrastructure sectors. The acquisition enabled Ecolab Inc. to strengthen its position in the water treatment chemicals market.