Being an entrepreneur by passion, Shantanu has co-founded PagePotato.com & helped to develop it into a successful venture since its inception in 2014. His acute finance and analytical acumen helps in simplifying strategy & execution at PagePotato. Beyond work, he loves to cook, travel, volunteer and help other digital startups bloom into established brands.

Outreaching to influencers and customers via email is one of the oldest and proven methods to reach out to a new audience. But with the advent of technology, it has been misused way too much, thereby reducing it to be a mere statistic of ineffective cold outreach.

There will always be situations where you have to reach out to people, who aren’t familiar with you or your company. Now that unfamiliarity shouldn’t stop you from approaching them. But we must do it right.

While sending an email to a new recipient, we must remember that the person on the other end receives […]