Creating Content that Stands Out

Online content must grab and hold the attention of a targeted audience or it’s useless for marketing purposes. But the ever growing avalanche of information available on the internet makes creating content that stands out one of the most challenging aspects of digital marketing.

This week, Dennis Shiao, Director of Content Marketing at DNN Corp. joined the #contentchat discussion to share “How to Create Content that Stands Out From the Crowd.”

Dennis, a contributing author to the book “42 Rules of Product Marketing” and editor of the DNN blog offered many useful tips – and so did a crowd of sixty two participants in this fast paced chat. You can view our summary, below.

About Smarter Shift

Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?