Sign & Digital Graphics

November '18

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Page 52 of 72

WRAPS
DIGITAL
GRAPHICS
S
ince our first day in the wrap
business we noticed that clients and
customers didn't do a really nice job of
cleaning and maintaining their vehicle
wrap. We do have some clients that clean
and wash their wraps on a weekly basis.
Those are the types of clients who truly
get a return on their investment. Today's
film, overlaminates and ink hold up very
well to the outdoor elements, but they
also have their limitations.
Maintaining the vehicle wrap over a
period of time will increase the longev-
ity of your customers vehicle wrap. We
tell our clients that even paint needs to
be maintained or you can have serious
issues. Image is everything.
Program Benefits
One thing we always discuss in our
shop is how can we up-sell our existing
clients. My production manager and
W R A P S M A I N T E N A N C E W A R R A N T Y
Up-selling with a mainte-
nance warranty helps the
wrap customer's image—
and your bottom line
Matt Richart is one
of the co-founders of
Digital EFX Wraps in
Louisville, Kentucky.
He is an expert
installer and Roland
University instructor.
For more information
on training, visit www.digitalefx-
wraps.com.
46 • November 2018 • S I G N & D I G I T A L G R A P H I C S
myself came up with a wraps mainte-
nance program that did three things for
our business:
It allowed us to add on anywhere
from $145 to $625 per vehicle that came
through our door, allowing us to up-sell
our clients.
It has allowed us to clean, wash, trim
back or repair any wrap film issues that
may have arisen, along with giving the
wrap a new life.
And it allowed us to see our clients
again. A maintenance program makes
wrap clients come back to your facility
on a regular basis to have their wrap
maintained. Having your client frequent
your facility allows you a chance to offer
additional services, show new products
you may have, and it builds upon a rela-
tionship that can last a very long time.
The program also benefits clients.
Most vehicle wraps will last anywhere
Image is
Everything
B Y M A T T R I C H A R T
Brand new hood
install for our shop
vehicle with wrap-
care coating applied.