Kraft, Taco Bell team for grocery line

Published on August 02, 1996.

Kraft Foods is partnering with PepsiCo's Taco Bell unit to go national with Taco Bell's grocery line. The current product lineup, including Mexican dinner kits, meal components and dips, is in 50% of the country and is distributed by Frito-Lay. With the deal, Taco Bell's agency Bozell, Costa Mesa, Calif., joins the Kraft roster.