While the “Scroogled” efforts don’t reach the level of a Super-PAC funded campaign, Microsoft is displaying its going-negative chops in two effective ways:

1. It is defining an issue that few Google users know about — in a way that will make anything Google does in response seem defensive.

2. Instead of launching the campaign last May when Google’s policy came to light, Microsoft has chosen to launch it during the holiday retail-centric season, but after the height of the Black Friday, Small Business Saturday, and Cyber Monday coverage.

Launched in August, 2000, RexBlog.com is the personal blog of Rex Hammock, founder/ceo of Hammock Inc., a customer media and marketing services company founded in 1991 in Nashville. Rex is also founder/helper-in-chief of SmallBusiness.com.(...)