Heering and the Heering World Championship in Fashion Mixing and Drink Designing are featured in the August issue of the Tasting Panel. It is a great piece written by Camper English, a well known trade journalist in US.

The Heering brand and the Heering World Championship in Fashion mixing and Drink designing, are featured in the latest issue of the San Fransisco Chronicle. It is a great piece interviewing the US representative in the competition Jacqueline Patterson.

Heering and the Heering World Championship were featured in the Bar Business Magazine this month. The magazine features a long article on the Heering Championship and takes a closer look at the american finalists. To read the whole article, go to the línk below.

Heering and the Heering World Championship were featured in the Danish newspaper “Berlingske” this Sunday. With photos from the Grande Finale and close-up shots of the Danish finalists, this is a great article covering the Heering challenge.

A Dramatic Heering Cocktail Meets Rock N’ Roll Fashion Design at the Raffles Hotel for the Global Finals of Heering Accessorize 2009 Local Singapore Mixologist and Designer to welcome and compete against 14 other countries for a chance to become the Ultimate Fashion Accessory for Cherry Heering at the Global Finals of Heering Accessorize 2009 in Singapore

May/2009: There has always been Drama when it comes to Rock n’ Roll and now both come
together for Cherry Heering® liqueur, the original Danish Cherry Brandy since 1818. The Peter F.
Heering Company today announced the Singapore winners of Heering Accessorize 2009, The World
Championship in Fashion Mixing and Drinks Designing. A Heering inspired cocktail, The Dramatic
Wedding, created by Vince Ang Choon Seng and a Rock n’ Roll engaging Heering dress designed by
Huynh Huu Ngoc Tram from the Raffles Design Institute, will step to the world stage in Singapore to
compete in the Global Finals of Heering Accessorize 2009.
“It was a natural choice for the Heering brand to arrange the final of the Global World Championship
in fashion mixing and drink designing in Singapore. This is like a second home for the Danish Heering
brand and also one of the most exotic places in the world where the Singapore Sling once was
created by Mr Ngiam Tong Boon at the Raffles Hotel. Heering Cherry is the main component in the
world famous Singapore Sling and we feel like we own the history together with the Raffles Hotel in
Singapore.” said Ms Adele Nilsson, CEO of Heering.
“As the exclusive importers for Heering Cherry, we are privileged to be the host country for this
inaugural event. In what our lovely country can offer Uniquely Singapore, we are privileged to be a
part of what is undeniably Singapore’s iconic cocktail, which is uniquely Heering Cherry.” added Mr
Clinton Ang, Managing Director of Hock Tong Bee-CornerStone
The Singapore qualifying round for Heering Accessorize 2009 was an online experience atwww.heering.com, with one design and mixology winner being selected to compete in the global Grand Finale taking place locally at the legendary Raffles Hotel in Singapore on June 4th, 2009
“With the Cherry Heering being a key ingredient in the iconic Singapore Sling which was first
concocted in Raffles Hotel decades ago, it is appropriate that the inaugural Heering Accessorize will
be held in Singapore at the location where it all started.” said Mr Andrew Phua, Director of Tourism
Shopping and Dining at the Singapore Tourism Board, supporter of the event. “Heering Accessorize
may combine a curious combination of fashion and drink mixing, but considering how both require a
good dose of creativity and skill, it makes perfect sense. The event is the ideal platform to showcase
Singapore’s buzzing nightlife and vibrant fashion scene, as personified through the best upcoming
cocktail mixologist and fashion designer to be crowned at the event. We take this opportunity to
wish competing mixologists and designers all the best and hope that they will take the opportunity to
experience some of Singapore’s exciting lifestyle offerings.”
Cherry Heering searched for the top mixologists who could create a unique cocktail recipe inspired
by a cocktail dress designed by Swedish top designer Lars Wallin for Heering Accessorize 2009 and for
designers who can create a cocktail dress inspired by one of six Cherry Heering cocktails, created by
Scandinavian world class mixologist Richard Broni. In addition, mixologist entrants will be able to
select a specially designed glassware piece from The House of Orrefors to accompany to their Cherry
Heering inspired cocktail recipe.
The high profile Heering Accessorize juries from around the world have selected the best of the best
to come to Singapore. Members of juries include such notable mixology and fashion talents such as
PPQ (UK) – cutting edge designers Amy Molyneaux and Percy Parker of British fashion emporium
PPQ, Charlotte Ronson (US), whose collection gained instant recognition and the attention of
renowned publications such as Vogue, Elle, Teen Vogue, WWD and the New York Times and now has
her flagship boutique on Elizabeth Street in New York’s hip NoLita neighborhood, Francois Picot
(GER), founder and creative director of the ESMOD, Germany’s most important international
university for fashion and design and Derrick Lee (SINGAPORE), President, International Bartenders
Association (IBA)

The first place prizes to be awarded in Singapore, apart from the honor and international exposure of
winning Heering Accessorize 2009, will be the right for the mixology winner to publish his/her own
cocktail book together with Peter F. Heering by the end of 2009. The winning fashion designer will be
awarded their own runway show at the internationally acclaimed Copenhagen Fashion Week
(Spring/Summer 2010)

Huynh Huu Ngoc Tram took the notion of classic cocktail dressing and the rock ‘n’ roll aesthetic
beyond the literal, thus resulting in a design that reinterprets sexy rebellion.
You can easily imagine this design being worn by a Young Hollywood starlet on the red carpet or off
— it’s a standout dress for a night out on the town. This tunic dress is also very modern, from its
silhouette, playing on volume and drape, to the embellishment, which is both earthy yet luxe.09

Partners
• Orrefors Kosta Boda, the high-end ornamental glass manufacturer whose international
reputation was firmly established at the Pairs Exhibition of 1925, had their globally
recognized designed glassware front and center of Heering Accessorize 2009. Mixology
entrants were asked to choose which type of Orrefors Kosta Boda cocktail glassware best
complimented their cocktail. While on the fashion end, illustrations of cocktail dresses were
inspired by Cherry Heering cocktails set in Orrefors Kosta Boda cocktail glassware
• Singapore Airlines “The world’s most awarded airline” was placed first in both premium and
economy classes while additionally topping the poll for its website and for quality of comfort,
service, and food in the 29th annual Zagat surbey in 2007.
• Hock Tong Bee – CornerStone Established in 1938, Hock Tong Bee Pte Ltd has been familyowned
since and is the oldest and one of the largest independent wine and spirits purveying
company in Singapore. It focuses on marketing wines & specialty spirits and providing a onestop
solution to beverage needs. Hock Tong Bee Pte Ltd represents the best family-owned
wineries in the world. Our distribution chain extends to more than 20 countries in Asia
Pacific and even Europe. In line with our vision to lead the company to becoming a one-stop
solution for all products related to wines and spirits, Hock Tong Bee Pte Ltd – CornerStone
has staked investments in a wine-storage facility, 12 Degrees Pte Ltd and vino+ Wine
Accessories.
CHERRY HEERING liqueur is sold in more than 100 countries all over the world and is the essential
ingredient in the world famous Singapore Sling and Blood and Sand cocktails. CHERRY HEERING
liqueur has debuted a new packaging, just as classic as the original but with a modern day touch of
fashionable style.
CHERRY HEERING liqueur is distributed in Singapore by Hock Tong Bee – CornerStone.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is an economic development agency for one of Singapore’s key
service sectors – tourism. The mission of the Board is to develop and champion tourism, so as to
build the sector into a key driver of economic growth for Singapore. The STB also differentiates and
markets Singapore as a must-visit destination, offering enriching experiences through the “Uniquely
Singapore” branding.
For more information, please visit www.stb.gov.sg
###

Greece and Japan take top honors at the finale for the 2009 Heering World Championship in Fashion Mixing and Drink Designing

June 4/2009: The Peter F. Heering Company today announced the winner of The Heering World Championship in Fashion Mixing and Drink Designing 2009 from The Raffles Hotel in Singapore, the home of the famous Singapore Sling. The global mixology and fashion competition, inspired by Cherry Heering® liqueur, the original Danish Cherry Brandy since 1818 took place from June 3 – June 4 in Singapore, combining Cocktail Mixology and Fashion Designing. Top talent from around the world competed with the winning Heering-inspired cocktail recipe being awarded to Mr. Eiji Miyazawa from Japan and the winning Heering-inspired cocktail dress awarded to Mr. Loukas-Athanasios Alifraghis of Greece.
Apart from the honor and international exposure of winning The Heering World Championship 2009, Mr. Miyazawa will now have his own cocktail book created together with Peter F. Heering. Mr. Alifraghis will be awarded his own runway show at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).
“We are very happy about the response this competition have had across the world. The number of participants, and the high quality submissions from both the young mixologists and designers finding inspiration from a traditional brand like Peter F. Herring show us that Heering, as it has been since 1818, still is a fashion accessory. We are also very happy to support and give face to young talent, both from the mixology and fashion arena”, says CEO Adele Nilsson of Peter F. Herring in a comment.
More than 10.000 participants worldwide submitted their contributions to The Heering World Championship 2009, from more than 100 countries ranging across the globe. Of these, 15 countries qualified directly and through the open class and were represented at the global final at the Raffles Hotel in Singapore of the bi-annual competition, including the US, Italy, Greece, Japan, France, Germany, UK, Sweden, Norway, Finland, Spain, Benelux, Singapore and Denmark. There was also an “Open Class” including Russia, Estonia, Iceland, Thailand, Argentina, Venezuela, Dubai, Indonesia, Malaysia, Nepal and Mongolia.
The esteemed jury for mixology and fashion included:

The Singapore qualifying rounds for The Heering World Championship 2009 were an online experience at www.heering.com, with one design and mixology winner being selected to compete in the global Grand Finale taking place locally at the legendary Raffles Hotel in Singapore on June 4th, 2009.
Cherry Heering searched for the top mixologists who could create a unique cocktail recipe inspired by a cocktail dress designed by Swedish top designer Lars Wallin for The Heering World Championship 2009 and for designers who could create a cocktail dress inspired by one of six Cherry Heering cocktails, created by Scandinavian world class mixologist Richard Broni. In addition, mixologist entrants were able to select a specially designed glassware piece from The House of Orrefors to accompany to their Cherry Heering inspired cocktail recipe.
The high profile The Heering World Championship juries from around the world selected the best of the best to come to Singapore. Juries from spanning the globe includes such notable mixology and fashion talents such as PPQ (UK) – cutting edge designers Amy Molyneaux and Percy Parker of British fashion emporium PPQ, Charlotte Ronson (US), whose collection gained instant recognition and the attention of renowned publications such as Vogue, Elle, Teen Vogue, WWD and the New York Times and Derrick Lee (SINGAPORE), President, International Bartenders Association (IBA)

The winning dress by Mr. Loukas-Athanasios Alifraghis was inspired by the Dramatic cocktail

The Finalists – Heering World Championship in Fashion Mixing and Drink Designing

The Heering World Championship 2009 Partners
• Orrefors Kosta Boda, the high-end ornamental glass manufacturer had their globally recognized designed glassware front and center of the Heering World Championship in Fashion Mixing and Drink Designing 2009.
• Singapore Airlines “The world’s most awarded airline” flew the participants with style and comfort to Singapore.
• The Raffles Hotel, The home of the Singapore Sling and the legendary hotel hosted the participants of the Heering World Championship in Fashion Mixing and Drink Designing 2009.
• The Singapore Tourism Board
• The Cornerstones Wines

CHERRY HEERING® liqueur, purveyor to H.M. Queen Elizabeth II and to the Royal Danish Court, has been produced since 1818 and is the original “Cherry Brandy.” Cherry Heering liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. For more information go to: https://www.heering.com/

Japan has had its national competition in order to find a representatvie to send to the Singapore finals in the Heering World Championship. Many beautiful cocktails were created, click on the images for a closer look.

The following could be read in the Night Club & Bar Magazine regarding the Accessorize 2009 competition:

Cherry Heering Invites Bar Creations

Cherry Heering liqueur was founded in Denmark in 1818 and is recognized as the essential ingredient in many famous cocktails including the Singapore Sling and the Blood & Sand. When a company this established decides to do something innovative, it is no small matter.
For 2009, the team behind this iconic cherry cordial combined fashion and spirits promoting with a national campaign that conveyed simplicity and ingenuity in both mixology and tailoring.
The tagline of “Accessorize 2009 – Enter the Heering World Championship of Fashion Mixing and Drink Designing,” invites top designers and mixologists to visit the Web site page (www.heering.com) where they can sign up to create a drink inspired by a haute couture gown or a gown inspired by a designer cocktail.
The qualifying rounds are all online, and there are six categories including: classic, vintage, exotic, dramatic, romantic and rock ‘n’ roll. The grand finale will take place at the Raffles Hotel in Singapore in July of 2009.
“We are excited to bring Cherry Heering liqueur back to the forefront for taste- and image-conscious consumers and also top mixologists,” says Joel Gosler, Kindred Spirits President.