Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.

A user-centric approach in marketing may seem like a relatively obvious concept, but it’s often entirely overlooked and overcomplicated. At my first day at Cannes, this was an undercurrent theme of two talks I attended, and the explicit theme of a third.

The lack of gender and ethnic diversity in the American tech world has been a topic of great discussion for a few years. (Remember when the Rev. Jesse Jackson demanded Twitter release their diversity information in 2014?)