When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport.

New Study Reveals Meeting Planner Insights On What Works in Business Events Marketing

What are the leading sources of information in shaping meeting planners’ perception of a destination? What are the best ways to reach planners on behalf of your destination? Which locations are viewed most favorably by decision makers?

When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today's standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.

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