IAT Home

It is well known that people don't always 'speak their minds',
and it is suspected that people don't always 'know their minds'.
Understanding such divergences is important to scientific psychology.

This web site presents a method that demonstrates
the conscious-unconscious divergences much more convincingly
than has been possible with previous methods. This new
method is called the Implicit Association Test, or IAT for short.

In addition, this site contains various related information. The value
of this information may be greatest if you try at least one test first...