Dan Carter joins the TAG Heuer family

TAG Heuer announced this week that Dan Carter, the famous New Zealand rugby player, is joining the Swiss watch brand's prestigious family of ambassadors, in a partnership brokered by CSM.

A true living legend in the world of international rugby, he received his third World Rugby Player of the Year title in 2015, and has three times been crowned the world's best player by World Rugby. A World Champion in 2011 and 2015, he is considered the best fly-half in the history of the All Blacks. He now plays for Racing 92 in France's Top 14.

The press conference was held at the top of the Tour Montparnasse, opposite the Eiffel Tower, in the presence of Mathieu Selzer, General Manager of TAG Heuer France, Marc Maury, a former rugby player and TV commentator for the Six Nations and James Kember, the New Zealand Ambassador to France. You can watch the video of the event here.

To honour Dan's New Zealand origins, the guests were welcomed with a Haka performed by a group of children, who then challenged him "not to crack under pressure".

A TAG Heuer Rugby Challenge on a giant target in the shape of a Carrera Heuer 01 chronograph enabled them to rack up points earning a total of €10,000, all of which went to the Theodora Foundation, an organisation that helps hospitalised children and autistic children in specialist centres by organising visits from professional entertainers.