Innovate for customer success.

Innovation is a risky yet unavoidable part of doing business. IRI's Innovation solutions can help you identify what you need to do to have the highest chance of success.

IRI's time tested yet transformational approach is based on a combination of shopper behaviour, attitude, usage and point-of-sale data.

Manufacturers and retailers can quickly and accurately evaluate and size the power of their innovative ideas early in the process to reduce risk, increase success and avoid expensive failure.

Industry-leading innovation solutions portfolio.

This includes Hendry, which clearly defines a category based on consumer needs and then hones in on the products attributes that are important. To drive new product success, these attributes should be visible in the new product.

Concept Testing uses shopper behaviour to optimize the odds of new product success.

Prior to launch, Concept Testing is used to “try out” the new product for feedback from real consumers.

How we're different

The industry's most validated approach

Hendry is the industry’s most validated approach to create a predictive model of the market. It estimates the impact of updating strategies for your existing brands and identifying potential high-growth innovation opportunities.

Data-based, integrated process

We combine data and insights into a fully integrated service that supports the entire new product innovation process. This includes white space identification using Hendry market structures and simulations and new product concept testing, through post launch assessment with our enhanced control store testing service.

Based on real behaviour

Our Innovation solutions are based on our comprehensive understanding of actual shopper behaviour. This is integrated into the service, which supports the entire new product innovation process and minimizes product launch risks to our clients.

"The consumer panel data and services from IRI help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."

ACH Food Companies

What our clients are saying...

How can we help you supercharge growth and profitability?

facts about us

95% of FMCG, retail, and health and beauty companies in the Fortune 100 work with us