Manila,
Philippines:On May 19, adidas Running’sworldwide community of
runners took part in a street running event in Berlin to celebrate the
PureBOOST DPR. Global media, influencers, adidas Runners community, running
crews, elite athletes and the Speed Squad came together to take on the city streets
at night and experience the performance running silhouette.

The event was designed to champion those who adidas
describe as‘street artists’ - runners who explore the unexplored parts of the city,
takingon the unpredictability of the urban landscape with each stride. Runners
from around the world were challenged to experience this raw, unfiltered
running style for themselves.

After a street art exhibition, guests HIT THIS GROUND RUNNING and conquered a
6km run through Berlin, tackling ‘DPR moments’ - obstacles and distractions includingstreetlights,
traffic, sharp corners, speeding bikers, and more. With ease thanks to the new
agile and adaptive design features of the PureBOOST DPR inlcudingan 8mm heel-to-toe
offsetfor a natural and adaptive BOOST experience,and a wider forefoot which
provides a more stable platform for pivotal transitions when running around
corners or over varied and unpredictable surfaces in the city.

For the first time, adidas invited their elite
track and field athletes from South Africa, the USA, The Bahamas and Australia
includingWayde Van Niekerk (South Africa),AkaniSimbine
(South Africa), Noah Lyles (USA), Tori Bowie(USA), Shaunae Miller (Bahamas)and Sally Pearson (Australia)to join the
experience and race against guests during a surprise 100m ‘sprint zone’. The
event culminated in a Block Party celebration at adidas Runbase where guests
enjoyed live music from DJ Batman and Ahzumjot as well as food, drinks and more
opportunities to test the shoe.

Philipp Schapitz, Director Communications adidas
Running said, “The PureBOOST DPR event celebrated street running creators - those
who know their city better than anybody else and are not afraid of exploring
it. It was amazing to bring together our communities, as well as our athletes
and empower them all to feel the pulse of the city.”

Wayde Van Niekerk, Olympic gold medalist and World
Record Holderadded, “It was a unique and special experience for me to me to
leave the track and take to the streets, at night, to race against some of
adidas’ fastest community runners.”

The adidas PureBOOSTDPR is available now at http://shop.adidas.com.ph/running/pure-boost.html.
Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook
using #PureBOOST DPR.

Wednesday, May 31, 2017

adidas reveals its latest
addition to the PureBOOST franchise that launched earlier this year, the newPureBOOSTDPR-
an innovation engineered to take runners
closer to the city streets.Made for runners whose unafraid attitude makes no
urban environment unconquerable, the new agile and adaptive design features the
latest application of adidas’ industry leading Boost technology, with a new 8mm
heel-to-toe offset. Creating a natural Boost platform that stores and unleashes
energy more effectively every time it hits the ground, the shoe enables runners
to truly ‘feel’ the streets.

When developing PureBOOST
DPR, adidas looked at the needs of the urban runner and designed a shoe that is
as dynamic and adaptable as they are. PureBOOST DPR was created to support
runners in dodging traffic, racing street lights and weaving through
pedestrians, working with the unpredictable surroundings and harnessing its
energy.

Stephan Schneider,
product manager, adidas Global Running said: “All over the world, runners are
exploring cities and expressing their own creativity in the routes they choose
and the challenges they take on. We wanted to build something purely designed
for this type of runner, and loved the idea of creating a more adaptive running
experience. This led us to design an 8mm heel-to-offset, that when paired with
signature Boost technology allows the feet to sit lower, deeper, and much
closer to the streets.”

The shoe’s key features include:

-One-piece engineered
circular knit upper-Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of
the midfoot around to the outside. Providing comfort no matter the route or obstacle.

-Heel fit counter
system- designed to enhance the support of the foot and
the Achilles, allowing the foot to move effortlesslywith the shoe.

-Wider forefoot -providing a more
stable platform that tailors itself in the pivotal moments of transition when
running over varied urban surfaces and around corners.

-Stretchweb outsole -enabling a smoother
and more flexible ride, working in harmony with Boost to unleash a runner’s
full potential.

-BOOST -ultra-responsive
comfort and cushioning that stores and returns energy every time the foot hits
the ground.

The adidas PureBOOSTDPR retailsfor P7,495 at http://shop.adidas.com.ph/running/, Commonwealth, and
Sole Academy. Follow the conversation at @adidasrunning on Instagram, Twitter
and Facebook using #PureBOOST.