The
brand is continually expanding to meet growing demand for the natural beef
line.

According
to the company, the product specifications, which are third-party verified
include no artificial ingredients, 100% vegetarian diet, traceability to the
birth ranch, Angus beef, USDA Prime and Choice and rigorous animal welfare
standards.

Tyson
Foods is investing in blockchain technology to increase transparency and
traceability and in 2018, it partnered FoodLogiQ to accelerate its traceable
supply chain agenda.

“We’re
excited to partner with an industry leader like Tyson Fresh Meats,” said Kent
Partida, vice president of North American business development for IdentiGEN.

“Our
DNA TraceBack program is the most advanced meat traceability system available
and uses nature’s barcode to link meat from the point of sale back to the
source.

It
will enable retail and foodservice customers of Open Prairie beef to
confidently share their traceability story with shoppers.”