WeWOOD has a nice ring to it and all, but the name actually refers to the fact that the company — which designed its first watch in 2010 in Florence, Italy — embraces a material that’s not often seen in timepieces: wood. Specifically, wood that’s mostly scrap, making the brand’s wares remarkably environmentally friendly. But under the hood, things are a little more teched-out than the exterior might suggest, with each watch being powered by a state-of-the-art Miyota movement. Oh, and did we mention that for each watch sold, WeWOOD plants a tree to help restore Mother Nature? Style and environmental philanthropy in one easy package. Not bad, if we don’t say so ourselves.

WeWOOD has a nice ring to it and all, but the name actually refers to the fact that the company — which designed its first watch in 2010 in Florence, Italy — embraces a material that’s not often seen in timepieces: wood. Specifically, wood that’s mostly scrap, making the brand’s wares remarkably environmentally friendly. But under the hood, things are a little more teched-out than the exterior might suggest, with each watch being powered by a state-of-the-art Miyota movement. Oh, and did we mention that for each watch sold, WeWOOD plants a tree to help restore Mother Nature? Style and environmental philanthropy in one easy package. Not bad, if we don’t say so ourselves.
Oct 9, 12:00AM-
Oct 12
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