In the iPhone OS 4.x event. Steve Jobs gave an update on the iPad sales about 450,000 units sold up to April 8th and Best Buy is out of stock. Over 4 Billion App downloads to date and over 185,000 apps in the App store, and over 3,500 iPad specific Apps. The iPhone has a 64% of the US mobile browser usage. Sold over 50 Million iPhones and another 35 Million iPod Touches.

The iPhone OS 4.0 update will be available this Summer for the iPhone and iPod Touch, and then in the fall for the iPad. Developer preview available April 8th.

Over 100 new user features including: Bluetooth Keyboard access, Home Screen Wallpaper, 5x Digital Zoom on the camera, Spell Check, Tap to focus on Video and more.

However there are 7 key "Tentpole" features

1. Multitasking - Not to be confused with pure backgrounding. There are some limitations. Such as it will work only on the iPhone 3GS and iPod Touch 3rd Gen (and the iPad). This means for all other owners - Jailbreaking is your only option. As I said this is not 100% backgrounding of Apps. In most cases apps are frozen in the background, only some options are able to run in the background. Like audio in Pandora. But IM's in Skype or AIM are not live in the background. Apps must be setup by the app developers to use the limited set of background features.

2. App Folders - similar to categories on the jailbreak side, accept these folders don't look like folders they look more like tiny docks. In all you can now put 2160 apps on your device. If you max that out - there are issues you need to work out with your shrink. I was surprised on this one - I did not think they would do folders - but am very happy they did. They actually combined Categories and Overboard - This is a nice addition.

3. New Mail App - Finally - Now you can have a single unified inbox - multiple email accounts including multiple exchange accounts. And organizing by threads.

4. iBooks - Yes the same iBooks as is on the iPad except smaller for the iPhone and iPod touch. Can buy a book once and transfer between iPad and iPhone / iPod touch - including wireless syncing of page and bookmarks.

5. Enterprise - This is for reaching out to the Enterprise users. In includes - Better data protection, Mobile Device Management, Wireless App distribution, Multiple Exchange Accounts, Exchange Server 2000, and support for SSL VPN.

6. Game Center - Think of this like match.com for Gamers. Or I guess X-Box Live. This will not launch until later in the year. You can challenge your friends to games or they will match you up with strangers.

7. iAd Advertising - Remember Apples purchase of Quatro in January - well they will be putting that purchase to use very soon. Apple will build in Ad serving for apps into the SDK. Apple will take 40% of the Ad revenue - up a little from their 30% cut of App sales. Will be interesting to see what type of inventory they can get and what the ad rates are.

Also Custom background images - As mentioned above. While not as full featured as Winterboard with full themes. It is nice to see this added - and not surprising at all - as it is already available in OS 3.2 on the iPad.

Overall the new features are really nice - and folders will be really welcome on my iPhone. However if you have an older gen iPhone or iPod Touch - Apple really is saying go and jailbreak because you are not getting some of these features. Some you will get - but not all.

Ep 126 is a little late due to me playing with my iPad more than I expected. However I do have the review done for the iPad which you can read here. This means I can now go out and read the other reviews. However I am staying away from any reviews where the iPad was given to the reviewer.

Below will be a list of reviews of the iPad from those that actually purchased their iPad that I liked.

Waiting here in line for my iPad and it is 45 degrees out (Thanks Steve) and I am kept warm by my blankets and the bottom of my MacBook. Last night before I went to sleep my wife asked me why I needed to get on line early, I tried to explain - but she did not get it. However it is per the email below that makes me remember why it is I am in line. Looks like not all are going to get their iPad's that pre-ordered them for shipment today.

Hi Rob,

Just got the notice today that UPS will not deliver my iPad until Monday instead of on Saturday. This in spite of the fact that on the Apple website they guaranteed delivery by April 3rd when I placed my order.

Both Apple and UPS lost credibility with me over this one. There are three Apple Stores in Honolulu. I could have and would have gone to any of them to pick up my iPad if Apple had mentioned that delivery to my house was not guaranteed.

Place my vote in the very disappointed column.

Aloha and keep up the great work on your Podcast,

Will BHonolulu, HI

If you have received notice that your iPad is not being delivered today as promised - please let us know in the comments below.

Update: 4/3/10 2:03 PM Central From Will B:

Hi Rob,

Well, I guess the notification from UPS was just insurance in case they could not make the Saturday delivery, but the UPS truck was at my house by 8:30 AM on Saturday after all, even before the Apple Store opened. That's more like what I expect from Apple.

In the weeks leading up to the iPad launch, Verizon, Sprint and then Clear.com all made announcements, pushes, or even commercials talking about their mobile hot spots to support the iPad or even iPhone in the case of the Sprint Ad. What none of them are doing is breaking down their costs vs. what it will cost from Apple / AT&T. But no worries the attached graph breaks down the total cost of ownership for the iPad and a Mobile Data Plan for all 4 options.

As you can quickly see the cheapest solution is going with Apple / AT&T - which for 3 years is $1000 cheaper to own and operate on AT&T than on Sprint or Verizon. It is also the most convenient solution as there is no extra hardware to carry around as is required by the other three solutions. However if you are looking for the fasted connection speed. Then you will want to look at the 4G (WiMax) solutions from Clear and Sprint. But note with both Clear and Sprint when you are not on the 4G network - then the data is not unlimited. You have a 5GB cap on the 3G connection or 300 MB/mo. while off-network roaming. Additional monthly usage over 5GB costs $0.05/MB. You may not use more than 300 MB/mo. while off-network roaming.

My recommendation - If you want the simplest and cheapest solution - hands down go with built in 3G and AT&T.

If you do not want anything to do with AT&T or want the fastest solution then Clear is the next best option.

But each solution does have it pluses and minuses. Here they are to help you decide for yourself.

Apple / AT&T:

Pluses: Cheapest solution by a wide margin. Most convenient solution - All in One. Best for the road warrior that cuts the handles off of tooth brushes to save on weight. Never any overages if you go with $30 plan. Very easy to turn on and off 3G plan so you can save even more money or even go with the $15 a month plan for very limited bandwidth (250 MB).

Minuses: If in NY or San Francisco - AT&T - enough said. Need to wait until late April for your iPad.

Clear:

Pluses: Fastest connection speed (same as with Sprint) WiMax. Cheaper than Sprint and Verizon. Can go month to month with data plan. Can use 4G/3G modem also with your laptop when not using iPad.

Minuses: Very limited 4G coverage. Data cap on 3G coverage area with $0.05 per MB fee after cap is reached. Need to buy both a hot spot unit ($140) and a 4G/3G modem ($225) - on top of the iPad - highest up front cost.

Minuses: Very limited 4G coverage. Data cap on 3G coverage with $0.05 per MB fee after cap is reached. Most expensive solution. Over $1000 more than Apple / AT&T solution for first 3 years.

Verizon:

Pluses: MiWi is a single device and cheaper ($50) than the other options. Verizon 3G coverage is the widest of all the options.

Minuses: $1000 more over 3 years than AT&T option with a slower connection speed than AT&T 3G. Data cap of 5 GB per month.

NOTE: The cheapest solution overall really is just getting the $699 WiFi only iPad and not getting a data plan. This post is just on comparing the iPad for those that must get a data plan or feel they must get a data plan.

You know that is a pretty strong title I used - You might say "Rob you are opening yourself up to a libel lawsuit" - but there is one thing about libel - it is not libel if what you say is true. Wired Magazine had an article this week titled - Pay to Play: Some iPhone App sites Demand Money for Reviews . That article is something we have mentioned multiple times on the Today in iPhone Podcast and you know how much I hate sites that do that. Full and Fair disclosure all the time is a must. But that is not what this post is about - you can listen to my past shows for my soap box rants on that. No this article is about something in the Wired Article that really got me mad. It is the following from the Article.

"The iPhone App Reviews editor-in-chief Shaun Campbell said he was unaware that his sites writers were requesting payment in exchange for reviews. He explained that the reviewers work autonomously, so he is unsure of how theyre paid by app creators. As of this writing, The iPhone App Reviews About section remains unchanged, stating that fees only apply to expedited app reviews."

See here I have a big issue - as Mr. Cambell is claiming he was unaware of this. As of March 18th 2010. However, here is the full Email from Mr. Cambell to me after I called out his site for the same thing back in September 2009.

From: Shaun Campbell <webmaster@theiphoneappreview.com>

Date: September 22, 2009 2:04:13 AM CDT

To: <todayiniphone@gmail.com>

Subject: Podcast feedback

My name is Shaun Campbell, Im the Editor in Chief of The iPhone App Review.

It has come to my attention that your podcast "Today in iPhone" made a number of (incorrect) assumptions and allegations about theiphoneappreview.com which I would like to address.

I do not deny that there is a charge for a review to be published – just about every other leading iPhone review website charges a fee - most charge more than us - but I fiercely deny the allegation that the reviews are dishonest. The other review websites may refer to the fee as 'an expedition fee' to speed up the process of the review. However you choose to word it, the outcome is the same – the review is being paid for, and we are then no more deserving of your criticism than any of the others. It seemed that the lack of discretion was your main concern - this was not intentional and has since been remedied.

We have a strict policy on the reviews – the developer is purchasing exposure, not a glowing recommendation. I instruct all my authors to write honestly. We have published several reviews in just the past week that have scored ratings of 50% or lower. iDrop Dead was a paid review and scored 4/10 ( Hostile Waters was a paid review and scored 5/10 - there are other examples.

I would appreciate it if you would check your facts before you make such claims in the future. We take pride in having some of the best written and comprehensive iPhone reviews available, and this will continue into the future.

Regards,

Shaun Campbell

Oh but that is not all in February, 2010 the following email was sent out from one of his reporters that he claimed he did not know how they were paid. (Hint - BS)

From: "Nancy" <nancy@theiphoneappreview.com>

Date: February 28, 2010 xx:xx:xx AM CST

To: xxxxxxxxxxxxxx

Subject: App Review Opportunity

My name is Nancy Jones, I'm an author at The iPhone App Review Would you be interested in having your app, xxxxxxxxx, featured and reviewed on the website? The iPhone App Review is a leading online source of iPhone application news and reviews, and with thousands of readers each week, you’ll gain invaluable exposure to a targeted audience of potential customers.

We can provide an expedited review on The iPhone App Review for only $25. Our review will provide a permanent direct link to your app on the iTunes store. Additionally, we can link to your corporate website to help with your promotion and sales. Reviews on The iPhone App Review are both comprehensive and honest, and apps will still be judged on merit.

Your app looks like it would be a lot of fun and educational as well. I look forward to testing it.

If you would like us to feature your app, please forward me your iTunes link, preferred website URL, promo code and any supporting images, and I will publish your review within 7 working days. Payment can be forwarded to PayPal ID shaun.p.campbell@xxxxxx.xxx

Nancy Jones

Author

The iPhone App Review

(xxxxx's added by Today in iPhone to protect all involved - even if one did not deserve protection)

For him in the article on Wired to say he knew nothing about the pay for play and how they were paid is a lie - plain and simple. He knew it in September when he emailed me - and he definitely knew it in February when the email went out with his pay pal account for payment.

As I said before do not trust any reviews you read on - the iPhone app review - site or any other site that charges for reviews. And as a developer don't ever pay for an app review.

I would love to hear your feedback in the comments or call it in for the next show. If you are a listener you know the number.

Update: 3/20/2010 10:41 AM CT - Mr. Campbell sent me an email threatening legal action if I do not remove the emails above. He claimed they were in violation of Copyright law. However I claim they fall under the fair use doctrine - as the emails present a counter claim to his public comments in the Wired article and as such provide the public with needed information. I guess we will let the courts decide. I don't like being threatened - Mr. Campbell I will NOT remove the emails above. Mr. Campbell here is something to try - How about full and fair disclosure next to each post where someone paid for the "expedite fee".

Update: 3/21/2010 9:02 AM CT - Mr. Campbell contacted me to let me know they are now including with each post which ones paid an expedite fee. As per what we recommended above and in compliance with what the FTC requires. However he is still threatening us with legal action. And claiming the following: "You don’t even have the common decency to reply to criticism, you just post your ramblings where there is no right of reply." Ummm - How about the comments button below Mr. Campbell? Or calling into my show?