The global electric toothbrush market was valued at $2,200 million in
2016, and is projected to reach $3,770 million by 2023, growing at a
CAGR of 8% from 2017 to 2023.

Electric toothbrush has witnessed increasing popularity in the resent
decade, due to rise in awareness towards oral hygiene among people and
increase in oral complications across the world. Moreover, electric
toothbrush helps in effective removal of plaque and calculus from the
oral cavity as compared to the manual toothbrush, thereby reducing oral
problems such as gum diseases and tooth decay. In addition, the use of
soft bristles in electric toothbrush helps in fighting tooth
sensitivity. FOREO created ISSA, a unique electric toothbrush made of
non-irritating silicon bristles, which reduce the pain caused by
brushing in sensitive areas of oral cavity.

On the basis of bristle, the global electric toothbrush market is
divided into soft bristles and nanometer bristles. The soft bristles
segment is a major contributor to global electric toothbrush market, and
is anticipated to be the most lucrative segment during the forecast
period, as it offers several oral benefits such as prevention of plaque
formation & dental caries and is better suited for sensitive teeth.

Depending on end user, the market is fragmented into adult and children.
The adult segment is expected to dominate the market throughout the
forecast period, as oral complications are more prevalent among the
adults. According to the United States National Library of Medicine,
around 80-90% of adolescents between 15 and 19 years of age are
suffering from mild-to-moderate gingivitis globally, and there is a
further rise up to 92-97% in adults aged between 35 and 44 years.