yBC for Membership Organisations

Membership organisations often know their industry or sphere very well, but have trouble delivering true value to their members. In some cases, they even have a problem with member “love” or loyalty – which strains their most important relationships. In our experience, membership organisations will benefit hugely if they collaborate broadly with members, stakeholders, industry allies, and even customers. Yet they may lack the right digital platforms, content capabilities and outreach processes to drive meaningful collaborations.

yBC can help them to improve their industry networks, and build relationships and results with engaging digital content.

The Australian Coal Association

inmidtown

GoToMidtown

The Australian Coal Association

The ACA invited yBC to advise on options to balance the debate - so that people could develop their own views around coal, energy, development and more, based on balanced information. By June 2013 the yBC team had completed a punishing schedule of interviews with Australian CEO’s, politicians, academics, union bosses for the launch of a new digital channel, OzForum.tv, presenting a fuller picture of the issues facing Australia. Read more

inmidtown

inmidtown is a Business Improvement District, representing 560 businesses in Bloomsbury, Holborn, and St Giles, in the significant area between London’s West End and the City. One of the UK’s largest BIDs, it has earned a track record for delivering real value to its members. yBC worked on an integrated digital strategy to activate these rich community networks. Learn more

GoToMidtown

When it emerged that the much-needed upgrade to Holborn Underground Station was in doubt, inmidtown chose to use online video to educate users around the issues. Online video is an effective way to communicate a message that connects with users in a way that text or static images alone cannot. Placing a clip into an environment such as Facebook brings a host of opportunities that can be surprisingly cost-effective. Read more

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation