Saturday, September 7, 2013

For my creative content I'm going to create a 30 second
commercial. Since the project is to sell a car to a younger generation than its
actual core market. I want to show my target audience why this is ‘the’ car to
get. Or at least give them and idea why this car will top the rest. Since I
have the 2014 Acura RLX and well it is a luxury flagship sedan I have to admit
that in our "economy", some will argue that it might not be worth it. Most people will even debate, ‘why get an expensive car instead of
getting a least expensive car that will get me from point A to point B’. With
my commercial I will tell you why. You don't get a car to just get any car. It is a representation of you in some way or at least of where you are in life. We all
go through those life changing phases a couple times in our lives. "It's a new beginning." "A fresh start." "It's the new chapter of my life." My commercial will go into the idea of change and growth. It is
an idea and a feeling most people can relate to. There is going to be growth
from young and naïve to older and wiser. I don’t want to give too
much detail, but to sum it up it’s a commercial about change and self-appreciation.
As ones self-being, one should be proud of ones accomplishments. Life is about growing,
observing, and learning and some where along the road we should spoil ourselves once in awhile

Saturday, August 31, 2013

"When so
many people stay continually connected throughout the day by mobile phone or
computer, each person decides which advertising messages they care to receive
and where to hear or view them. The ideas we generate will have to use media to
build relationships and dialogue with people, allowing two-way conversations,
offering utilities, with the understanding that each advertising message is an
invited guest who can be tossed out at any moment if he or she does not bring
something useful to the table." (Advertising by Design by Robin Landa, Chapter 4 pg. 48) If I was in charge of this ad in the real world I would create ads about growth and self appreciation. Create billboard about jewelry to incorporate the car. Ad magazines with a love match pictures with people and the Acura's RLX car. I won't show relationships in funny comical ways. To show people why having this car is more than just a materialistic object. I would even go as far as tweeting things like "Where did you take your Acura RLX?" Or "Show us your best picture of you and your Acura RLX." Many if these ideas might or may not work, but when comes to advertising many things could happen.

"Once you
generate an ad idea, you need to evaluate it, testing it for functionality and
creativity. Most ideas require refinement to strengthen them and to ensure they
will work in practice. This is the point in the process to keenly critique your
own concepts. This step requires evaluating, assessing, and logically
supporting your viewpoint." (Advertising by Design by Robin Landa, Chapter 5 pg. 74)

“Frames
can be thought of as conceptual structures that determine meaning—the meaning
of an argument or the meaning of a situation.

” (Advertising
by Design by Robin Landa, Chapter 3 pg. 35)“Frames offer meaning in context, and they help us
understand our world and quickly assess what is going on in it.

” (Advertising
by Design by Robin Landa, Chapter 3 pg. 35)

As you look at following frames
that I drew myself. Hopefully achieved my idea into paper. My art my not be
amazing but I did best to show emotion and express the story line in 9
thumbnails.

“It can
be useful to first break the object down into constituent parts and examine the
attributes of each part.

” (Advertising by Design by Robin
Landa, Chapter 3 pg. 40)

“The
act of creating art—painting, drawing, sculpture, ceramics, collage,
photography, any traditional or nontraditional art—activates several parts of
the brain, sharpens thinking, provokes the mind's associative network, and
increases focus to a point where creative thinking can occur.

When
creating art for a solid period of time, you enter into a meditative zone of
active experimentation. Creating fine art frees the subconscious mind from the
design problem and may lead to ideas.

” (Advertising by Design
by Robin Landa, Chapter 3 pg. 40)

Scene 1

Scene 2

Scene 3

Scene 4

Scene 5

Scene 6

Scene 7

Scene 8

Scene 9

The Script: 2014 Acura RLX 30 Second Commercial

Scene 1: Main character is looking at himself in the mirror. Fixing the bow tie on his Armani suit. He begins to reminisce.Narrator: He starts to remember the first time he heard her name. Like a soft whisper, “Acura”.

He would not dare to say her name out loud, afraid that she might hear.

Scene 2: The main character is sitting in a cubicle doodling hearts around the name “Acura”. His first car is sitting in the shadows watching him, suspicious of his actions.

Narrator: He knew he was becoming obsessed, he knew that she knew of his new found love.

Scene 3: *Shows Acura RLX Jewel-Eyed headlights*

Narrator: Who could resist those eyes?

Scene 4: Montage of him and his first car. Playing video games, watching Twilight, his first date, and going to college.

Narrator: It’s not like he didn’t love his first car, he realized he just didn’t feel the same anymore.

Scene 5: His walking outside to his Acura RLX in the driveway.

Narrator: Then, again he isn’t the same man anymore. He has a new job, a new life, and even a new car. “The Jewel of Luxury. Acura RLX.”

One thought usually leads to
another—as you write, you'll be thinking.

(Advertising by Design by Robin Landa, Chapter
5 pg. 66) To create promotion I’m going to create a television commercial. I
want to create a fun comical commercial to attract a younger crowd than Acura’s
core market. “Creative thinking is the ability to
stretch beyond the ordinary, to be original, innovative, and flexible.” (Advertising
by Design by Robin Landa, Chapter 3 pg. 32) The commercial will go beyond
reality to a world where cars are alive. I know it sounds silly, but what
better way to attract a younger crowd than a fresh imaginative perspective how
we view the everyday world. ”A composition is the
form, the whole spatial property and structure resulting from the intentional
visualization and arrangement of graphic elements (type and visuals) in
relation to one another and to the format. For each and every composition, you
use the formal elements (line, shape, color, value, and texture) to visualize
type and images, employing basic principles (balance, emphasis, unity, rhythm,
and proportion) in the process of composing.” (Advertising
by Design by Robin Landa, Chapter 9 pg. 152)

“A big idea is a solid,
creative, on-brand idea that is large enough and flexible enough to be used effectively
across media for a period of time.

”
(Advertising by Design by Robin Landa, Chapter 5 pg. 68) Let’s look at the Acura RLX so far… It’s a Flagship Luxury
Sedan, in the price range of 40,000 plus, comes with top of the line features
including p-aws. “Before advertising comes a
core branding idea—the idea that imbues a brand or group with character that
differentiates it and builds a relationship with the audience.

” (Advertising by Design by Robin
Landa, Chapter 4 pg. 49) The concept I chose is
growth and change. I don’t necessarily mean physically but more along the lines
of mental growth. You have gone or will go through a lot changes in life. For
example, your first relationship, your first day of college, to your first
“real” party, and your first time for a lot of other things. You went
through a lot of awkward changes but the most important thing you learned a
lot. In other words you became older and wiser. Except through all those crazy
changes and not so awesome moments there was something with you. What? , you
might ask. Think about it. How did you get there? Your first car or more like
your parent’s car and eventually they just gave it to you. It was beaten up, a
little outdated and a sore eye to look at, but at least it had a working stereo.
You never complain because it always got you to your destination. It was a
connection only you two shared. It was their through the good the bad and the
ugly. “Seeing a situation, brand,
organization, product, service, or behavior from a different perspective(reversal)can
help stimulate ideas.

” (Advertising
by Design by Robin Landa, Chapter 3 pg. 36) I think
this concept will bring a different comical perspective to my car ad because it’s
more relatable to people. ”Stories are a way for people to communicate and relate. In
the course of a day, each of us tells stories to connect with others, to work
things out, as a way of explaining what happened or what we are thinking and
feeling. Some of us may even read or tell a bedtime story, a traditional tale
or legend, or a literary tale.

Sweet Classic Thread Twitter

About Me

I am a Fashion Professional. I love vintage, contemporary, and costume designs. Fashion to me is more than being the next fashionista. I enjoy every aspect of the fashion industry from the designer to the customer. As an observer and dreamer I plan to learn as much as possible from the fashion industry. I will follow culture, history, and individual taste to the end of the world. Fashion is an art. An outlet of ourselves. We can be anything and be anyone. There's no better feeling then finding a garment that makes us a little brighter or even a little mysterious. With fashion alone we tell the world a little bit ourselves every day. For example, how we feel, who we are, and what we believe in. You can say so much without saying anything at all. I’m more incline to individual fashion, but I have to admit I’m obsessed with suits. I just love the way a man looks in a well tailor suit. I have the same appreciation for a women in a flattering evening gown. Fashion doesn't have any rules and can be anything you want. Just remember more is less.