Bacardi Uses Facebook to Simulate a Party Experience

The campaign, dubbed "Unwrap the Night,", recreates the sights and sounds of walking into a house party from a first-person perspective. After opening the door, you're warmly greeted by clusters of attractive, trendy strangers as you make your way to the makeshift bar. (Apparently, this is what house parties are like if you bring a bottle of Bacardi rum.)

Your Facebook data makes appearances throughout. Your best friend's name appears when you glance at the screen of your mobile phone. The drinks menu is made up of concoctions your closest friends have developed — and named after themselves. Your own photo appears in a Andy Warhol-like montage on the wall.

The experience isn't just personal — in an uncanny sort of way — it's also interactive. You select a drink from a menu. A DJ booth allows you to mix two tracks on with settings for tempo and volume. You can also use your mouse to pan a full 360 degrees around the room.

It's a pretty cool experience altogether and, like a video Indie band Arcade Fire released last year, takes advantage of the web to move beyond what traditional video can offer. The only drawback? It was done in Flash, thus hampering the app's accessibility for mobile devices.

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