Designed by sustainable solutions company MINIWIZ Sustainable Development Ltd, the new Nike Store in Shanghai is made entirely of recycled materials.

Located on Xinle Road, not far from Nike China’s headquarters, Nike X158 is the sports brand’s latest concept store in the city. The store boasts of having the lowest carbon footprint and is made out of water bottles, soda cans, and old CDs and DVDs. All the materials were assembled mechanically and without glue to make them 100% reusable.

The store’s connection joints are made from aluminium cans and the tension cables are made from recycled water bottles. The ceiling panels are made from origami RiceFOLD panels, which were made from recycled digital and compact discs. Most of the materials were reinforced with a natural organic mechanical strengthening additive called Rice Husk SiO2.

The suspension ceiling system was designed to be flexible and suitable for any type of exhibitions or events. The entire space can be adjusted for any future installations in the store. The mix-use space sells the brand’s newest designs and limited edition stocks. The store also has a second floor space designed for events.

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice.
Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.