Are
ready for a long term commitment to your organization, product or idea

Understand
the power of differentiating yourself from your competitors

Want
the opportunity to focus your energy on the most profitable marketing activities

Need help describing your brand in a compelling
and impactful way

Want
tools to support your branding

In
four short hours, we'll discuss and practice what you need to know about yourself,
and what your customers need to hear that has value and longevity.You'll decide what you want to mean to your
customers and select the 3-5 most important messages to deliver to persuade
people to engage.You'll learn how to be
consistent and efficient in your communications across advertising, PR, direct
mail and social media.Best of all,
you'll walk away with templates to get started reinforcing your brand and
delivering clear messages by Monday morning.

This course is
designed to benefit small business owners in charge of marketing, advertising,
PR and/or promotion; employees who want to make themselves indispensable; students
who are interested in a crash-course in communications; and entrepreneurs who
need to explain their business in new and compelling ways.

Presenter

Jeanine Moss is a branding
and marketing strategist who has also been a business owner, publisher,
journalist, media relations director, digital communicator, advertising
copywriter, media buyer, membership marketer, and strategic communications
advisor to the Undersecretary of Defense for Personnel & Readiness.
Moss is also the founder and president of Turning Point Solutions, Inc.,
providing brand-building services and solving tough business challenges through
vision and innovative communications for clients like Hewlett-Packard, The
September 11th Fund, New York City, United Way, Lighthouse
International, and other technology, healthcare, association and non-profit
organizations.

For further information, please contact us at (973) 761-9087 or email: CEPS@shu.edu