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The Challenges of Publishing and Marketing Books in Singapore - video

When Edmund Wee founded Epigram Books six years ago he was initially concerned about finding writers and good stories. Today, there are more Singaporeans actively writing, providing a larger pool of content. While supply is no longer an issue, Wee now struggles to get distribution and build audiences for the books his company publishes. There are fewer bookstores for placement and advertising is expensive, making it challenging to create awareness and entice potential readers to buy. One thing that has helped his company is the Epigram Books Fiction Prize that he developed a few years ago. This contest has helped create awareness for fiction novels and has made his company a recognizable name in the industry.