This Proven Cold Call System will make Sales Prospecting Comfortable and bring you more results. It melts
away resistance.

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Instantly Melt Away Resistance and Get Prospects to Talk

How to Generate Unlimited Qualified Leads

Create Instant Rapport with Prospects using this little know
secret

How to Make Your Cold Calls turn into Warm Calls

Set Appointments at Will

Easily Get Commitment from Prospect to Move to Next Stage

Out-Smart and Out-Sell Your Competition

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More
Information on the Cold Call

In
personal selling, the cold call is the
process of approaching prospective clients,
typically via
telephone, who have not agreed to such an
interaction. The word "cold" is used because the
person receiving the call is not expecting the call
or has not specifically asked to be contacted by the
sales person. It is often very frustrating and
difficult for those making cold calls because they
are often rebuffed, hung-up on and rejected by those
receiving the calls. It could be said that it is
equally frustrating for the person receiving the
cold call, since they expected something they care
about, and instead get a marketing pitch. Key to
success is a good cold call script and cold call
technique.

Cold-calling is used in many venues
outside sales. The term applies to any situation
where one person calls another person or
organization without a prior relationship.
Headhunting firms, for instance, are notorious
for this practice.

Some
sales people have come to the conclusion that
cold calling is ineffective, inefficient and a waste
of their time. Others have tried to develop
techniques to lower the rate of rejection. These
approaches are based on the idea that the purpose of
the call is not to make a sale, but to build trust
and discover the truth about whether there is a good
match between the potential client and product or
services offered.

There are a number of ways in which cold calls
can be effective. One is for the selling
organization to start with a high quality,
up-to-date database consisting of qualified
prospects that have an interest in the
product being sold. Another is to use cold calls
as a "step in the door". Rather than using the call
to try to
close a sale, it is used as the initial contact
in a
long-term relationship. This has the effect of
removing the sales pressure from calls and making
the goal of the call to build trust. Cold calls can
also be used to obtain quality
sales leads, references, and testimonials.