Archive for July, 2010

I was at a meeting of small business owners recently where we shared our experiences and ideas about marketing effectiveness – what works and what doesn’t. I was surprised at the vehement reaction (more…)

At least that’s what “the singer Prince” recently suggested in an interview with The Mirror, according to a short piece in Bloomberg Businessweek. His actual quote, according to the Bloomberg piece was: (more…)

In anticipation of Drew Peterson’s murder trial which was supposed to start today in Joliet, Ill. (which always reminds me of the Blues Brothers, but I digress…), the PR firm representing the Peterson defense team released a media alert/press release that was, I think, rather odd. (more…)

Some media coverage recently by NPR and AdvertisingAge addresses the issue of advertising in the healthcare industry – whether it’s a good use of healthcare dollars and whether it is money well spent. I’ve often asked the same question. (more…)

Does a talking fish make you thirsty for iced tea with citrus? Lipton’s marketers must think it does – their TV ad shows a weary woman shopping at the market. It’s part of their “Drink on the Bright Side” campaign. She pulls a Lipton gree tea with citrus from her bag and, as she takes

PR/MEDIA RELATIONS
We can provide you with media training and coaching, help you identify relevant media and help you generate media coverage locally, nationally and online. More

SOCIAL MEDIA
Social media isn’t for everyone, but if it’s right for you we’ll help you identify, implement and assess the impact of your online communications. More

STRATEGIC PLANNING
Our name says it all! We’re passionate about strategic planning and work with clients to develop marketing and communication plans, as well as broader business plans designed to provide actionable--and measurable--direction. More