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Volvo Hires McDonald’s First Chief Digital Officer

Atif Rafiq, McDonald’s first chief digital officer is leaving the fast food company after three years to join Volvo Car Group as the company’s senior vice president IT and chief digital officer.

Rafiq is a veteran of Silicon Valley where he has held a variety of general management positions at leading global technology companies including Amazon, Yahoo!, and AOL.

“The automotive industry is changing rapidly. This means that Volvo must also change rapidly. Part of this involves rethinking how customers buy Volvo’s cars and then how they interact with them once they have bought them. Atif is ideally qualified to speed up our development in this area,” said Håkan Samuelsson, president and chief executive, in a press release.