The Undz Brand Branches Out to a Female Demographic

The Canadian underwear brand Undz, already known for its unusual marketing techniques, just lunched a women's underwear collection this fall. The brand made a simple colored photo shoot by editing with a sexy and quit charming model.

The brand is selling around Canada and is now making its US debut in Los Angeles, making it big in the next Agenda show in February. Undz sold 1 million of its men underwear in its first year using abnormal displays, transforming ice cream freezers in basic underwear displays.

Women's underwear will be sold in recycled pharmaceutical barrel with a twist. Undz underwear are sold for $10 a pair and the women's collection will be sold at about the same price. The company will have new colors and models available soon to add to this three models offering.