Most businesses have a goal of getting their websites to page one of a Google search engine results page (SERP). After all, Google is where the vast majority of organic searches originate, with 2.3 million searches performed every second.

In order to have a successful business blog, you need to shake things up and serve your followers a variety of content. Diversify your content creation strategy by writing educational posts, sharing interviews with industry leaders, putting together list posts, and embracing user-generated content.

Your logo design is a visual representation of what your brand stands for. Thanks to the internet, more eyes are paying attention to logos than ever before, which is why it's critical that your logo clearly communicates your unique message.

It's not a stretch to say that Facebook knows everything about its users. You personally can relate to this when you've noticed ads in your Facebook newsfeed that have been eerily well-suited to your taste and interests. This is no coincidence. Facebook advertising compiles user data to offer marketers with a wealth of targeting options--98 personal data points to be exact.

You're not getting the results that you had hoped for from your website, so you've determined that it's time for a re-design. As your business evolves, it's important to have a website design that grows with it and meets the needs of your customers.

In order to develop an effective search engine optimization strategy, you must conduct keyword research. As Google continues to update its search algorithm, it's becoming more challenging to figure out what users are searching for. While you still can use tools like Google's Keyword Planner to conduct keyword research, it's become necessary to look to alternative sources as well to improve organic traffic.

In order to be successful with content marketing, you need to be able to establish a connection with your audience. With each piece of content that you create, your goal should be to deliver value to your audience. When you can address their biggest pain points, you can empathize with the challenges that they're going through.

It's unusual to find a business in 2017 that doesn't have a website. However, just because a company has a website doesn't mean that it functions for the business. Technology is constantly evolving as is the way that consumers interact on websites. Knowing how and when to give your website design a facelift is crucial to growing your business online.