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Social media has changed the way businesses interact with customers. Social media started as an innovative way to reach the marketplace has become an essential part of marketing and customer service. But as easy social media made business to connect with customers, it does come with a few disadvantages.

Let us take a look at the social media advantages and disadvantages from a business perspective.

Pros

Fast solutions

If you solve customers’ issue, and some other customers have the same issue as well, you can post your solution in social media. So that other customers can see that you can take customer care seriously.

A large group of audiences

Twitter has more than 300 million monthly active users, Instagram has 500 million active users and Pinterest has more than 100 million. Although you don’t need to use all the social media platforms, creating an account on just one or two popular platforms can give you enough exposers to reach millions of people around the world.

Direct engagement

Those days are gone when you communicate with your customers using written letters. You can engage with your audience directly via social media.

Social Profile matters a lot

Using personal profile of customers to better personal engage with them and leave a positive impact. A brand is what customers think, feel and say it is, based on the sum of all experiences that they associate with that brand. Social media can be an important aspect of that area.

Free sign-up

This one is the biggest social media advantage, these platforms are entirely free to start. None of the largest social media platforms have signup fees.

That being said, the majority of the platforms provide paid advertising options. These can be the best option for growing followers and reach more users.

People love to share

Perhaps the best advantage of social media is the ability to get help from your followers. People love to share things with their networks, from photos and videos to interesting articles and hot deals.

Unlike other forms of Internet marketing, like your website and paid advertisements, content on social media is often shared. However wide your reach, your followers can share with their followers, who then share with their followers, giving you a wider reach than a traditional marketing campaign.

Cons

Privacy

Be careful with the information you use on social media or data you receive. Some countries have very strict privacy laws.

Negative feedback

Customers can leave feedback on your social media profile page. But also unhappy customers can leave angry and negative feedback about your business.

Time-consuming process

It takes a lot of time and effort to maintain an interactive social media presence. If you have a start-up business or limited resources, it is sometimes hard to devote the needed resources to social media.

People have to maintain their social profile, respond to questions and feedback, and post valuable updates. While some people may view this as a drawback, investing time in social media can help your business create lasting relationships with customers.