APPII

The future of recruitment: launching the world’s first blockchain-based CV verification platform

APPII

The future of recruitment: launching the world’s first blockchain-based CV verification platform

When blockchain start-up APPII came to us with the aim of fundamentally disrupting how candidates and recruiters share and store information, we knew we had an exciting challenge on our hands. One of the most reluctant industries to innovate, recruitment had been stuck in the past for too long, shackled by mistrust, inefficiencies, and high overheads. We knew that landing the dream job was a hot topic for consumers and placing the right candidate in the perfect job the ultimate goal for recruiters. Our launch of the platform saw APPII’s name published repeatedly across the national, recruitment, technology, and business press 45 times in nine months.

Results

45

pieces of coverage

270%

increase in Twitter impressions

72

clicks through to the website

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The Idea

To successfully launch the APPII platform, we spent the six weeks prior to the launch securing thought leadership opportunities for APPII’s MD on wider topics around blockchain and recruitment. This was to ensure that when the platform launched, there would be a number of expert pieces already published on key topics, establishing brand credibility, and laying the groundwork as to why the platform was essential to both candidates and recruiters. The launch was then pitched exclusively to a select few top-tier journalists and followed up by a wider campaign combining both business profiling of the platform and thought leadership pieces.

Results

The APPII platform launch was featured exclusively on Forbes and was also covered by a number of other technology and business titles. Ensuring that the launch was the start of a consistent, long-term strategy to maintain APPII’s presence in the media as blockchain and recruitment experts, the launch activity was supplemented by a wealth of topical thought leadership articles and comments in the likes of City AM, Recruitment Grapevine and IT Pro Portal.