The America’s Next Top Model personality is quitting FABLife — the daytime chat-fest on which she serves as executive producer and co-host — less than halfway through its freshman season, according to The Hollywood Reporter.

“This is a very difficult decision, but necessary,” said Banks, in a statement to THR. “I will be devoting more time to my new, growing cosmetics company, TYRA Beauty, which is expanding faster than anticipated, as well as overseeing my company’s other entertainment ventures.”