SilverNeedle Hospitality announced the appointment of its new Executive Vice President, Brands Sean Flynn. Mr. Flynn will lead SilverNeedle Hospitality’s efforts to create best in class hotel franchises for its portfolio of brands across the regions in which it operates. In doing so, he will lead all aspects of Brand Management of all SilverNeedle Hospitality’s brands.

Sean Flynn

SilverNeedle Hospitality currently manages over 4,000 keys and 65 hotels in the Asia-Pacific region under five distinct brands, of which over 40 hotels are brand licensed and franchised. The organization aims to expand its network of franchised properties throughout Greater Asia with Mr. Flynn at the helm.

Sean Flynn has over 30 years of experience and is a veteran of the Hospitality and Franchising Industry. He is credited with recently having built one of Asia’s most successful Franchise concepts as CEO of Brotziet International Pte. Ltd. and Brotzeit Pte. Ltd. Singapore. The Franchising and Licensing Association of Singapore awarded the ‘Franchisor of the Year’ to the company in November 2012.

He has contributed significantly to and held key positions in organisations like Rendezvous Hospitality Group where as EVP Operations he was instrumental in repositioning the Rendezvous and The Marque Hotel brands to become the regional leader in ‘business hotels’ in Asia. Mr. Flynn was a key member of the Senior Management team that developed and grew the Ascott Serviced Residences from a one-property operation in Singapore to a multi-national (7 countries) brand that remains the market leader in 5-star serviced apartments worldwide. He has served on the Board of Directors in organisations across South East Asia and Australia.

On the occasion, Mr. Iqbal Jumabhoy MD & Group CEO, SilverNeedle Hospitality said, “I am delighted to welcome Sean Flynn to the team. His vision and experience are tremendous assets to our organization. We look forward to a strong growth trajectory with a sharp focus on the Asia Pacific region where we have already established a significant presence.”

Mr. Flynn will take over his duties as Executive Vice President, Brands at SilverNeedle Hospitality with immediate effect.