Gorenje boosting its presence in the market of India

After entering the market of India in 2012 in a team-up with Enviro Appliances & Services, Gorenje opened its third Gorenje Experience Centre in this country in late February. The two in Mumbai and Chennai, respectively, are now joined by another one in the south Indian metropolis of Bangalore. This showroom, like its older siblings, offers a comprehensive line of Gorenje brand home appliances, including the designer lines Gorenje Ora-Ïto and Gorenje Pininfarina. All three showrooms also include a demo kitchen featuring the revolutionary IQCook hob and the innovative HomeChef oven, making Gorenje Experience Centres frequent venues for hands-on workshops on healthy and delicious cooking.

Aleš Horvat, regional head of direct sales had the honour of inaugurating the showroom at the opening ceremony that was also attended by partners from Enviro Appliances & Services and many key account representatives, consultants, and architects. "Opening of the new showroom in Bangalore is a part of Gorenje's pursuit of the goals laid down when we first entered the market of India. Our built-in appliances are presented to the customers and available from the most eminent global furniture manufacturers. In addition, we are a part of residential and tourist apartment equipment projects, and our new generation washing machines and dryers are available in major retail chains. The top of user experience is represented by our showrooms that offer genuine and hands-on link between the market and the brand and thereby improve its recognition and reputation."

The third Gorenje Experience Centre in India

In order to further boost the presence and promote the recognition of the Gorenje brand in India, two more showrooms are scheduled for opening in 2013, in addition to plans for expansion of presence in outlets of prominent manufacturers and retailers of kitchen furniture, the largest retail chains offering home appliances, and in projects of equipping luxury residential buildings.