I Saw Your Willy: Be Share Aware In UK Ad Spot

The NSPCC has created a campaign to highlight the dangers of children sharing too much information on social networks.

The Share Aware campaign, created by Leo Burnett Change, is aimed at parents of eitght to 12-year-old children and features two animations which will be shown on prime time TV and digital spaces from today until 7 February.

The animated films entitled I Saw Your Willy and Lucy And The Boy, follow the stories of two children who share too much about themselves online. Both films aim to comminucaite the message that although children are taught that it’s good to share, this is not always the case online.

Media, planned by OMD UK, includes 10-second TV teaser spots which are set to launch tonight during Coronation Street and will run across the weekend.

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