I couldn't agree more with Patrick, having worked "near" that industry.

Also the reality is, from what I;ve read. and what I've seen in my local market, 80% of conversions come thru relationship anyway, so being the top CF website in your area, will unlikey pay back that investment. Also, you're more likely to get clients who have run the last 3 CF and got no answer, but you answered the phone.

In my business consultancy I found almost always, that the single biggest thing a small business could do was, make sure the phone was answered. We have a student member, who's good over the phone. Our number ports to her cell, when I'm running a class. The client gets to talk to someone.

When you post your wod or write your blog, use the phrase...
"Crossfit in 'your town'" each time.
ie:
February 23, 2016 "Today's wod for Crossfit in Springfield is 3 reps clean 225..."
Use phrases that people will search. Use them consistently and you'll zoom up google...