Virtually Live is committed to "expanding the fan experience by allowing them to be masters of their own viewing experience", said Oliver Weingarten, Virtually Live's sports rights and partnerships advisor, in an interview during MIPTV, content market for co-producing, buying, selling, financing and distributing entertainment content, in Cannes. He also added that "Unlike 360-degree video, true VR is fully immersive and allows you go to anywhere within a live event. For example, you can be in London and your friend can be in Singapore, but you can both be at a Formula E race in Tokyo and share that experience together."