SAP Releases New Version of SAP® Business ByDesign™

WALLDORF, Germany – August 02, 2010 – SAP AG (NYSE: SAP) today announced the general availability of the feature pack 2.5 for the SAP® Business ByDesign™ solution beginning July 30, 2010. This comprehensive, fully integrated on-demand business management suite is now available in China, France, Germany, India, the United Kingdom and the United States. SAP also announced the introduction of three new predefined starter packages that provide customers a compelling starting point for their adoption of the complete SAP Business ByDesign solution.

General Availability of Feature Pack 2.5 for SAP Business ByDesign

The general availability of the feature pack 2.5 for SAP Business ByDesign delivers significant customer-centric innovations including real-time, in-memory analytics, support for mobile devices, customizable rich user interface and increased flexibility.

The new feature pack provides the mature customer lifecycle management capabilities necessary to support a large volume rollout and reduce the cost of delivery. In addition to being fully enabled to provide multi-tenancy, it has been engineered for customer- and partner-specific business extensions, and provides flexibility to easily make changes to the default user interface, report and forms. It also leverages the proven life cycle management system from SAP, protecting all changes during upgrades.

Partners continue to be a core part of the go-to-market strategy for SAP Business ByDesign, and solution partners as well as solution resellers leverage the new business model and opportunities to the advantage of customers.

Starter Packages Make it Easier to Adopt SAP Business ByDesign Starter packages for SAP Business ByDesign enable customers to rapidly and cost-effectively address specific functional requirements and business pain points and receive short term value while laying the foundation for future growth through the ability to add additional, fully integrated functionality without disruption.

Starter packages are predefined, focused subsets of the full SAP Business ByDesign suite that are deployed simply and are available at fixed implementation prices, starting at $13,500 (EUR 9,900). A dedicated implementation methodology, as well as embedded e-learning, enables these packages to be implemented quickly, in as little as three weeks depending on a customer’s requirements. As business grows, users can expand the scope and turn on additional functionality that is already built into the solution.

Available for as few as 10 users, the three starter packages currently available include:

Customer relationship management (CRM) starter package – The CRM starter package provides customers with best business practices for sales force automation (SFA), enabling them to efficiently generate leads, manage all stages of the sales process and close deals, while laying the foundation to expand to the entire order-to-cash process. The CRM starter package can be implemented in approximately three weeks at a fixed implementation price of $13,500 (EUR 9,900) and a special subscription price of $89 (EUR 79) per user.

Enterprise resource planning (ERP) starter package – The ERP starter package provides customers that have outgrown accounting-only systems with the integrated financials, accounting and analytics capabilities needed to manage the next stage of growth.. The package can be implemented in approximately six weeks or less and is available at a fixed implementation price of $37,500 (EUR 24,900) and the usual subscription price of $149 (EUR 133) per user.

Professional service provider (PSP) starter package – The PSP starter package is designed to give small businesses and midsize professional services firms affordable access to the world-class business process management capabilities they need to not only manage their businesses end to end, but also to level the playing field against well-capitalized competitors. Designed to go live in approximately eight weeks, the PSP starter package is available for a fixed implementation price of $45,000 (EUR 34,900) and the usual subscription price of $149 (EUR 133) per user.

“With the feature pack 2.5 for SAP Business ByDesign, SAP has made solid progress toward serving the needs of small and midsize companies looking for a fully integrated suite,” said Bill McNee, founder and CEO, Saugatuck Technology. “This release provides yet another important signpost of a market beginning to shift from best-of-breed to best-of-suite on-demand solution deployment.”

“With the general availability of feature pack 2.5 we have achieved a major milestone,” said Peter Lorenz, executive vice president, SME solutions, and corporate officer, SAP. “By providing this new release, we deliver substantial innovation to support our customers’ business needs today and tomorrow. The on-demand services for SAP Business ByDesign are operated on the most modern cloud infrastructure and allow for true volume business. We also expect the new starter packages to enable our customers to quickly adopt the services and realize immediate results on their path to an integrated on-demand suite.”

About SAP

SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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