Global e-Commerce

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Are the Internet and e-commerce truly revolutionizing business practice? This book, first published in 2006, explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

Preface

Globalization and national diversity: e-commerce diffusion and impacts across nations

The United States: adaptive integration versus the Silicon Valley Model

France: an alternative path to internet-based e-commerce

Germany: a 'fast follower' of e-commerce technologies and practices

Japan: local innovation and diversity in e-commerce

China: overcoming institutional barriers to e-commerce

Taiwan: diffusion and impacts of the internet and e-commerce in a hybrid economy