Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic, Grant Simmons

Overview:

Unless we're referring to the horse whisperers or Mr. Ed, we often defer to the authoritative information of a trusted source as "from the horse's mouth", so our initial diagnosis tools should naturally be from the most trusted of sources, Google & Bing. Their Webmaster Tools offerings are similar in their differences, and both offer valuable insights into page / site / content optimization, without falling victim to "hoof in mouth" syndrome.

Overview of the main diagnostic areas of GWT & BWT

Bing's Diagnostics & Tools: Including SEO Analyzer

Google's Search Appearance: Including HTML Improvement

Checklist of good, bad & very ugly (with examples)

Sitemap insights

Crawl before you can walk (or trot) - crawl insights from the horse's mouth originated from a check of a horse's teeth to verify age... find out how to check a site's teeth for SEO health!

Speaker: Grant Simmons, Director of SEO and Social Product, The Search Agency