The company says the new logo
demonstrates the brand's "commitment to smiles."

"To further demonstrate the
IHOP commitment to smiles, the launch of the new logo will be
celebrated with a series of 'Summer of Smiles' activities devoted
to those who, through service and other programs, help people
smile," the company says in a
release.

IHOP's logo change and
accompanying feel-good campaign resemble McDonald's recent
emphasis on "lovin,'" which included a promotion where customers
could
pay for their meals with selfies, hugs, and high
fives.