I work as a web master for a retail store. I spend my time improving our website, increasing traffic through SEO, SMM, and converting traffic into happy customers! I spend my time becoming a better web designer and internet marketer.

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I work as a web master for a retail store. I spend my time improving our website, increasing traffic through SEO, SMM, and converting traffic into happy customers! I spend my time becoming a better web designer and internet marketer.

The first question I ask myself while on my website is...Would I buy from me? or would I buy from my bigger competitor?Once I can answer yes to this question..... now how do I set myself apart?Its sometimes difficult to get to a point where I can say yes in a competitive industry against a giant. This is exactly why I enjoy my job. I love the competition and I have the confidence in myself to know I can take our business to the next level.These are great suggestions towards taking these next steps and setting myself apart from the competition. I am currently working on implementing some of these features. Thanks for the article!

If you are followed by other people with a high social authority will that factor into my own social authority? For instance, if I am an seo followed by google and seomoz that should obviously show that I am somewhat of an authority. Similar to getting a link from an authoritative website. I don't expect anything but the best from you guys and this looks no different!

Thanks for a great article Richa! I was wondering if maybe you could shed some light on YouTube video results on Google. I work for a hobby store managing their e-commerce website and a lot of times manufacturers or products we sell will release a really cool YouTube video as a preview for an upcoming product. I started a YouTube channel separate from the one we use to develop our own videos and content that I will use to repost the manufacturers video with a slightly different title and our information immediately in the description followed by some brief information about the product itself. I do this as an effort to bring more traffic to our brand and our social media efforts and also to help get us first page real estate for hot products on Google. For instance, if you search the product parkzone archer rtf my repost video is the first result on Google. I'm not complaining just wanting to learn what's helping me achieve these results? Thanks, Dane.

Thanks for another episode of whiteboard Friday! I always find your videos to be very informative and I always come away with something very useful by the end. I work on an ecommerce website and a couple of my competitors are giants in our industry. I'm always looking for ways to better beat them to the punch when a hot new product is released. They do a good job themselves so it is a fun challenge to come up with creative new ways to market products and get that top spot on Google. Thanks for the video, looking forward to the next one!