iPhone VS Pro Camera for Online Inventory Photos?

I’ve been all over the board trying to decide on which camera to use for photos and videos since returning to the dealership. After a lot of back’n forth between a DSLR and my older, but still very nice Panasonic Lumix GF1 – I have settled on….

Regardless, it’s 2016 and most of us are sporting an iPhone6 or the latest Samsung, with camera’s that are more than capable. Not only can you get more-than-good-enough photos from an iPhone6 but with HomeNet’s mobile app (though buggy at times) I’m able to streamline the process, while getting my photos online within only a few minutes.

About the Author

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Editors

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Alex Snyder

2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.