Ford Motor Company expands its relationship with Motive Retail

The Ford Motor Company’s Export & Growth Division partnered with Motive Retail in 2010 when it launched its initiative to integrate dealers with Ford Global Systems. Motive has managed the implementation of new dealer system interfaces for repair order, over-the-counter part invoice and parts inventory data with key Export and Growth dealers using its Motive Integrator portal.

Beginning in 2012, Motive will expand its support of this program with the addition of new dealers in Africa, the Caribbean, Asia and the Middle East. Once implemented, the total number of integrated dealers will represent almost 60% of Ford’s Export & Growth Service and Parts Business and will provide visibility into these dealer operations not previously available.

Also new in 2012 is the addition of online reporting of dealer business data, provided by Motive Retail. Reporting will be accessible via the Motive Integrator portal platform and will provide online reporting for both dealer and Ford users. The new reporting will provide Ford and its dealers with business intelligence not otherwise available, enabling the development of targeted parts and service marketing programs, dealership incentive programs and the sharing of data on post-warranty vehicle reliability and quality.