With holi festival around the corner,many shopkeepers have stocked on their supply of colors. A vast majority of the shopkeepers are selling the eco friendly and organic varieties of colors as the demand for the same have risen in huge manner this year. Many shopkeepers have in business of selling holi for the past 30 years and since last four to five years they have witnessed huge demand for eco friendly colors. Earlier people were not very conscious about such things but now things have changed. People do prefer organic colors instead of the regular ones. We find individuals also shopping for gifts by popular visiting holi gifts online site and they also prefer to send holi greetings along with gifts.

Elaborating on the huge demand a wholesale distributor of colors, have told they have already sold more than 50 % of stock of organic color with three to four days to go for the festival. While earlier, in order to make natural colors at home, they are easily available in the market. The shopkeepers are glad that they are becoming aware of the hazards of using the regular colors laced with chemicals which are harmful for both health and environment. While the cost of regular color is around Rs 80 to 100 per kg the organic colors which are made of natural ingredients such as vegetables, flowers can cost upto 200 per kg. Personalized gifts for her- the perfect gift for the perfect one in india.

The latest variety of pichkaris which are available in the market are splashed with pictures of Chota bheem and other cartoon characters. Another model that is quite a hit in varied market is water storage which can hold one litre of water. The business also depends drought and various other factors. One of the owner of the color shop has told that due to drought last year business was bleak but this year they have received good response and Chinese pichkaris are sold as hot cakes

We find 70 out of 100 customers do check before buying and they usually prefer to buy eco friendly colors. Many are interested to how exactly orange and red colors are made turmeric vermillion and potatoes are mixed in varying proportion. Pink color from the rose powder and beetroot and green color by adding turmeric and indigo. Few customers are also interested to place order for personalized t shirt for holi. These ordered t shirts are for themselves or for their loved ones whom they tend to gift them during festivals.