This summit provides a single forum for all stakeholders to meet and discuss the future of commercial Mobile Augmented Reality, present their contributions, and set future directions for collaboration.

Towards these ends, the Summit seeks to:

Include representatives from all parts of the ecosystem of Mobile Augmented Reality:

Mobile Network Operators

Independent Software Vendors

Experience Designers

Augmented Reality Service Providers

Handset Vendors

Silicon/hardware component manufacturers

Publishers

Advertising Agencies

Local Search Companies

Internet Companies

Standards Organizations, Industry Bodies

Discuss current technical and/or business barriers to growth with an eye to understanding how these can be reduced,

Learn about proposed mobile augmented reality protocols, and how these will be integrated with existing mobile industry constraints and trends. Solutions addressing privacy, security, and monetization on mobile are of interest.

Identify the gaps in the industry at technical and business levels so as to chart the roadmap to continued and accelerated growth in the future, and