Blame stupid fanboys for padding the space. I am sure if Blood Legion moved from Illidan to some backwater server, a large chunk of the server would move with them and the same would go for any high-profile guild or arena team. People just want to say they're on the same server as top-ranked players and feel as though they should be recognized for it.

Furthermore, Blizzard can open up free server transfers all they want but if players don't bite, well, they sure as fuck shouldn't complain when they decide to stick around and hit queues. As an example, Blackrock has always been full and has been given plenty of free server transfers off but it still retains the old motto 'gtfo, blackrock is full'. Especially now that you can cross-realm raid and run dungeons, you're not severing ties to those you played with...

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