CMG Worldwide CEO Mark Roesler '78 Cited by New York Times

April 25, 2010

April 25, 2010, Greencastle, Ind. — "Ike Davis' major league career has only just begun, but already his name is resonating, in part because it evokes one of the great artifacts of American political history -- the 'I Like Ike' campaign slogan used on behalf of Dwight D. Eisenhower in the 1950s, when he was twice elected president," writes the New York Times' Ken Belson of the New York Mets rookie. "Davis, whose given name is Isaac, is a gold mine for fans and headline writers, said Mark Roesler, the chief executive of CMG Worldwide, which licenses the names and images of athletes and stars. Ike rhymes with like and many other words, is a single syllable, is easy to pronounce and has positive associations with a popular president and World War II military leader."