The next day, I got an email from the band’s bassist/vocalist. It came from his personal email account. He had a question about the order and wanted to check with me on it.

Aside from the mild thrill of getting email from a band that I’m into, I am most impressed with how well small businesses treat their customers.

A band is just a certain kind of small business. (The Barenaked Ladies refer to themselves as entrepreneurs with a devoted customer base.) In any small business, you wear a lot of hats. This is why small businesses will always have a little extra edge over big companies. The passion and pride that drive your business are also what make the tiny things show.

Plug
Because I like this band’s music and because of the excellent experience I had, I want you to go check them out: