This varies from person to person and usually depends on the amount and the strength of the cigarettes they smoke or used to smoke. It’s important to try to get this right as a nicotine srength which is too low may not satisfy your needs (and you may be tempted to compensate with smoking), whereas a nicotine strength that is too high may be too intense.

You can refer to our guide below to help you choose the best strength. Please bear in mind this should be used as rough guide only, everyone is different when it comes to tolerance/preference to their e-cig strength so be prepared to try a few different strengths when you are starting out.