Author: wolfandrabbitmarketing

Author: wolfandrabbitmarketing

As small business owners, we invest a lot into having a high quality website. We hire professionals, perform surveys, fine-tune our brand materials, update our head-shots and dive deep into our ideal clients headspace. All for the purpose of making a positive impression on potential clients.

If you’d like to: Feel more confident in setting up a Social Media AD Campaign. Start seeing better results
Make small tweaks to already well performing campaigns to boost their performance.Make Social Media Advertising a priority in 2019
Troubleshoot your unsuccessful campaigns.

Many times, business owners that we meet with are actually isolating future clients because they’ve completely forgotten what it’s like to be in their shoes. They’re so caught up in their industry lingo that no one can even understand them.

When I visit a companies social media account and see all stock photos, it feels cold. It feels fake or posed. It definitely doesn’t help me learn anything about the culture or mission of that company and if anything it leaves me wondering… what are they hiding?

Your clients need you. They’re waiting for you to help them solve their problems – they just need to know who you are first. This is through, of course, social media (and being consistent) and your website — but it’s also through Ads.

We are all extremely close to our own business’s. Sometimes we see all of the good AND sometimes we see all of the bad or struggles or things we want to improve on. Because of this lens, we can hold ourselves back in how we communicate our brand to others and represent ourselves online.