Bot Traffic

… Despite the common fear that bots are crawling their way to online domination, it looks like humans are finally taking back the Internet. According to the latest annual “Bot Traffic Report” from Imperva Incapsula, a cloud-based security service, human traffic overtook bot traffic for the first time in 2015, accounting for 52 percent of all…

The advertising industry’s rapid shift to digital formats is providing a boon to fraudsters, who will cost brands $7.2bn this year, up from $6.3bn in 2015, according to new research. Marketers are losing money to fraudulent viewing by “bots”, or

… Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap. Taking this information collectively could indicate that the state of the display advertising market is even worse than we thought, and possibly rife with fraud. The biggest issues…

… If you’re buying or selling ads online, there’s a good chance you’re being robbed little by little without even knowing it. In the dark corners of the Internet, bot fraud—in this case, the use of malware to generate non-human web traffic—has become such a problem for advertisers that Solve Media estimates bots will waste $11.6 billion in ad…

… ​On July 30, Google announced a new bot filter, alpha tested by Nestlé, that allows Google Analytics users to exclude known bots and spiders from traffic statistics. If you’re a publisher—particularly a brand publisher—you should pay attention. Bots just may be ruining your content strategy. Bot traffic—including scrapers, hackers, spammers…