Plan your blog

Set a blogging schedule and stick to it. It’s much easier to meet deadlines if you’re committed to blogging every Tuesday and Thursday.

Establish an editorial calendar for the next six weeks. The calendar will help ensure you’re not talking about the same topic every week. It also makes it easier to stay focused on writing your blog, instead of constantly wondering what you should be writing about.

Share the load

Find other people in your organization to share the blogging responsibility. Or invite others to write a guest post.

Set a schedule

Establish a tweeting schedule—say five tweets per day—and post them to HootSuite or Buffer either every morning or at the end of the day.

Check Twitter twice daily, at lunchtime and the end of the day to share other’s content, respond to @replies, Direct Messages and to thank others for their retweets.

Repurpose your tweets

Pick a tweet every day to share on LinkedIn, Facebook and Google+.

I won’t kid you–social media is time consuming. But you can cut it down to about a half hour per day plus another hour every week if you write a weekly blog.

YOUR TURN

What tips do you have that help you save time engaging on social media?

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About Polaris Marketing & PR

Polaris helps consumer brands get the word out. Our team of experienced marketers will bring attention to your product or service through PR, content marketing, and social media.
Based in Toronto, Canada, Polaris works with organizations ranging from scrappy start-ups to multi-million dollar enterprises. Contact us.