Proof That You Can Grow A Brand With A Sustainable Marketing Approach.

Problem

In 2009, an entrepreneur had the idea to turn shipping containers into hospitality venues. The concept was to transform these logistical workhorses into cool, mobile environments where people could congregate. He had determination, and even a prototype, but there was no traditional advertising budget.

Solution

After creating the Boxman Studios brand, we got to work using the website to introduce the concept, and employed social media to help spread the word. Over the years we created relevant, authentic content on the site to help tell the Boxman story, and social media to distribute this content, engage fans, and discover prospects. It worked.

Result

The company exploded with growth during its first four years, and the closest we ever came to employing a traditional marketing and adverting approach was when we took out a full-page ad in a national trade pub. Oh, and the ad had zero effect.

Sustainable marketing works.

SMASH COMMUNICATIONS

We help smart businesses create highly efficient, sustainable marketing programs that build awareness, drive traffic, generate inquiries, and create long-term success. And we do it through the digital realm, using internal company resources.