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'Mad Men': Ratings for Season 2 premiere through the roof

July 28, 2008 | 5:40
pm

"Mad Men" scored record ratings in its second-season premiere.

The AMC drama drew nearly 2 million viewers, more than double last season's average (915,000) and, in an even bigger coup, tripled its average of adults 18-49. The episode also posted impressive gains from its lead-in (an airing of "Jerry Maguire," which netted 1.1 million).

The show, a drama about 1960s-era Madison Avenue, made Emmy history earlier this month, picking up one of basic cable's first-ever outstanding drama series nominations (the other went to FX's "Damages") and 16 nods overall, the most for any drama series this year.

-- Denise Martin

Photo: "Mad Men" creator and executive producer Matthew Weiner, second from
right, poses with cast members, from left, January Jones,
Jon Hamm, Elisabeth Moss, Weiner and John Slattery at the Season Two
premiere of the AMC television series in Los Angeles this month. (AP Photo/Chris Pizzello)