US Subscribers Love Netflix’s New Spanish-Language Shows

Netflix has recently added Spanish-language shows on its service in the US. And the company says American subscribers are loving it.

“We’ve licensed a lot of programming from Latin America into the US, and are getting incredible viewing,” Netflix Chief Content Officer Ted Sarandos said in a call with shareholders today. “Shows that are successful for us in Mexico are now drawing huge numbers for us in the US.”

Netflix has been able to reach a new demographic of users in the US, Sarandos says, by offering shows that originate in Latin America—and can assess what kinds of other content these users might find interesting. “We’re getting hundreds of thousands of hours a day on single shows,” Sarandos adds.

It's unsurprising, then, that Netflix is launching its own original Spanish language show, Club de Cuervos, a family comedy about "futbol" later this summer. Netflix, after all, wants to give all the people what they want.