May 26, 2005

Promotional Pen Special 5/26/05

This Promotional Product is a Hole in One

Keep your company in front of your customers 365 days a year
Signature holes from 12 of the top 20 Public Courses
313 different golf hints, rules, & jokes (one each day)
Help your game and keep your name 19" from the customer
Golfers are the most affluent group in the U.S. They are fanatical & spend BILLIONS each year trying to improve their game. By giving this instructional golf calendar, you can guarantee that improvement!

Special on T-shirts until 5/31/05

Promotional Magnets

Promotional Magnets
Just the facts

Question: What costs pennies and promotes your business 24 hours a day, 365 days a year?

The answer is: A CUSTOMIZED PROMOTIONAL MAGNET.
Research has shown that a magnet on your customer’s refrigerator will be seen over 7400 times per year—that’s over 20 times daily. What better way can you think of to keep the name of your business in front of your customers?

Magnets are sure to give you a big return for only pennies a piece. Your name and message will be in front of your customers for years and never go out of style. Call us now for promotional magnet ideas and any other promotional needs.

Hot Promotional item Special

Celebrate Spring with us!

Get a free lanyard with every drive

when you order 100 drives or more-just mention this site!

Offer expires June 30, 2005, so order today!

“Z” Mobile Disk
Maximum customization!
Our signature USB drive, the “Z” offers the most options for customization, with four available imprint areas and a range of casing colors. Its gently curved design is cool, compact, and durable. Three raised dots on the body add style and make it easy to grip the drive when removing it from the computer.

Why USB Flash Drives?
Why they work for you and your clients
The modern data storage solution
If you've bought a computer in the last few years, especially a laptop, you’ve probably noticed something is missing—the floppy disk drive! Floppy disks hold a little over one megabyte each. These days, even a simple spreadsheet or presentation can easily take up two or three megabytes, so there’s no way to fit them on a single floppy. In addition, floppies have very slow read/write speeds, and their magnetic recordings are prone to errors.

Your computer probably does have a CD-ROM drive. These are great for installing new software and backing up large amounts of data, but unless you buy expensive rewritable CDs, you usually just get one chance to “burn” data to a CD. And you have to do everything at one time. If you burn a CD and then find that you left out a file or need to make a correction, you have to start over again with a brand new CD!

USB flash drives like Mobile Disk are the modern portable data storage solution for your computer. One USB flash drive can hold almost three times as much data as a CD, but with instant read/write access. There’s no “burning” process; you can copy files to and from the drive as often as you like, whenever you like. You can even edit files when they’re still on the drive!

That’s great, but why does this matter for promotional marketing?
The key to a successful promotion is brand exposure. USB flash drives like Mobile Disk quickly become an essential tool for anyone who uses a computer. They go with the user anywhere on a keychain or lanyard. And unlike other essentials like pens or key fobs, USB flash drives have a value that keeps them from being thrown away or replaced quickly. The user will see your imprint on the drive every time it’s used. What better branding opportunity could you ask for?

Everybody Loves a Slinky - Promotional Products

Slinky's make the perfect promotional product for your next event or promotion.

Pricing as low as $2.42

Call FarFromboing 561-999-9097 or visit promotional products for this and other promotional product ideas.

Slinky Story
One of the most famous toys in history originated in a meter for testing horsepower on battle ships. As World War II raged on in 1943, marine engineer Richard James worked at his desk in Philadelphia's Cramp Shipyard. It was a routine day, but a harmless mishap forever changed the life of James and his wife Betty and sowed the seed that produced the immortal Slinky®.

A torsion spring used in a testing meter fell off James' desk and tumbled end over end across the floor. James took it home to Betty that evening and said, "I think I can make a toy out of this." This he did by devising a steel formula that allowed the spring to "walk".

This accomplished, Betty thumbed through the dictionary for a fitting name for the toy and found it in Slinky®, which was defined as "stealthy, sleek and sinuous". In 1945, Richard and Betty used a $500 loan to pay a company for manufacturing a small quantity of Slinks and an attempt was made to sell it through retail outlets in Philadelphia.

However, with no name recognition, the spring didn’t sell. It just sat on the counter. As Christmas neared, Gimbels Department Store agreed to provide counter space for 400 Slinkys and Richard James went down ahead of Betty to demonstrate the toy. It was a snowy evening, and the Jameses feared the worst, but when Betty arrived at Gimbels, she spotted a mob of people with dollars in their hands, and they were gathered around the Slinky® display. Within 90 minutes all 400 Slinkys were sold, and the rest is toy history.

A factory was established in Philadelphia and Richard quit his job at the shipyard to devote full time to the Slinky®, which was the hit of the 1946 American Toy Fair in New York City. During the 1950's business boomed, but Richard James' life took a course that led to his going to South America in 1960.

Left with the responsibility of six children and now a floundering business, Betty James began a rebirth of the Slinky dream by relocating the factory to her hometown of Hollidaysburg, a small town adjacent to Altoona. By 1960, Betty had a unique co-op advertising plan in full swing, aided by the production of a "jingle" that is still the sound behind Slinky® television commercials.

Slinky® sales continued to increase through the years and a number of new items were added to the James Industries line of toys. In 1990, a national survey by a publication revealed that 89.8 percent of the people in America knew what a Slinky was or were familiar with the jingle.

Purchased in 1998 by Poof Products, a leading American toy company, Slinky® is firmly entrenched as one of the leading staples of the toy industry and is one of America’s most recognized brand names.

Other milestones include:

The Discovery and History Channels selected Slinky as one of the top 10 toys of the 20th Century.
The U.S. Postal Service honored Slinky on a 1999 commemorative stamp.
Slinky participated on a NASA space mission.
Over 300 million Slinkys have been sold.

May 15, 2005

Steps to Success

Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

Ready to plan your next promotion? Farfromboring Promotions can help. Our team is here to discuss the important elements to help you plan the best promotion for reaching your objective:

Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.

Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show.

Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.

Supporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind. For instance, to promote its services to small businesses, a bank created the theme "Are you tired of being treated like a small fish?" and sent fish-related products to its prospects along with promotional literature.

A good example is a company that developed a magic motif for its conference. Attendees received magic-related products to tie in with the theme "Experience the magic with us."

May 02, 2005

How to Use Promotional Products

In today’s information-intensive world, it’s hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company's name out to its target market — and keep it there.
The promotional items you pick are limited only by your own creativity. They can range from market-proven goods such as calendars, coffee mugs and baseball caps to innovative items such as candy and nuts, stadium blankets, toy cars and trucks, and first aid kits, all bearing your logo and contact information.
But no matter what route you take or what items you select be sure you maximize your investment. Here are a few tips to make the most of this time-tested sales and marketing resource: Set clear goals for your promotion. Think about what you want these products to do for your business. Should they build awareness of your company? Boost sales? Provide a way to thank your customers? Have clear goals in mind from the start so you can purchase items that make sense for your business. Set a budget and stick to it. Putting your logo on a coffee mug or a mouse pad tells customers that you’ve arrived and you’re in business for the long haul.Seek out partnership opportunities. If you'd like to offer gifts at your event, ask one of your suppliers to share the cost. In exchange, recognize them by placing their logo on the gift. Joint promotional efforts strengthen relationships with suppliers and make a statement about your commitment. The silent salesperson. Promotional items can be a silent salesperson for your products or services. Keeping these tips in mind will help you make the most of your promotional items' potential.