Innovative Marketing Strategies From Today

Call it the disruptor’s paradox. You’ve created something truly great, and you’re sure the world is ready to be turned upside down. Except that it isn’t. As it turns out most people would rather things stay exactly the same–even when the situation is untenable–rather than take the risk that something new and untested could fix [...]

Access to great mentors is one of the secrets of successful entrepreneurs. In old times (read: before the Internet) mentorship was something that happened on a one-to-one basis. People would meet over coffee to discuss ideas, and come up with solutions. Today Twitter makes it possible for a single great mentor to share his or [...]

The McDonald’s Big Mac is one of the most recognizable foods in the world, but it hardly passes as fine dining. Jon Bell has a great blog post on Medium about how he uses the idea of lunch at McDonald’s to inspire creativity in his team. I use a trick with co-workers when we’re trying [...]

Google+ Hangouts can be a great way to build an audience for your company, and give your content a more human feel. The free service from Google allows you to record group video chat live, with a host and as many as nine participants. An unlimited number of viewers can watch, and submit questions and [...]