Games and quality traffic generation

Online marketing allows you (amongst other things) to measure in real time your ROI (Return On Investment) as well as all customer interactivity with your online campaigns.

However, today many marketing executives base their media buying decisions around 2 indicators:

–Unique visitors

–Page impressions with advertising

As a game specialist, we believe that these 2 indicators can only show one thing: the highest volume of traffic and to us, quantity over quality is not the right approach.

The indicators than should make sense to a marketing executive are about bounce rates, page views per visit, time on site.

Why? Because they show if visitors are engaged or if they have just landed on your site by mistake. Because they show quality of an audience, engagement of a reader, quality of content which can lead to editorial influence.

If you are B2C focus, then as you want to reach mass market and you try to get your brand out there, then it would work. However when you want to connect your brand to your consumers you need to think about another approach.

This new approach is gamification. When we launch a gamification campaign, we see results today such as average time on site higher than 8 minutes in the game section. People have fun, dopamine is flowing right through their system and they are engaged. They are in the right state of mind to listen to your messages and to be more sensitive about what you are trying to achieve.

By creating a game environment where people can play, engage with content and be aware of messages, you create loyalty. Today we are bombarded by messages in a very intrusive way. With a gamification campaign such as this one, people come when they have free time, their time. They play how long they want and in return they come back to your site because they had a good time.

Creation of a game zone for any companies in any sector:

ØWill allow good understanding of corporate messages

ØWill allow a close link to consumers in a friendly environment

ØWill allow loyalty as consumers can earn points and then prizes. The more they come back the more points they get

Another example is the System U (French Supermarket chain) one: www.city-u.com

Airports serve large numbers of diverse customers. See how they are finding innovative ways to treat these customers as individuals, to help everyone feel like they belong, and two ways you can get started doing the same.

Megvii, a Chinese company at the forefront of facial recognition technology, is expanding its influence. It’s also going beyond its signature product Face++ to impact the world’s supply chain. Learn more of the amazing ways Megvii uses AI and ML and where you might see it applied.