Specsavers will support the line with in-store promotions including character appearances and a branded online shop. Moshi fans will also receive a Free Rox token with every Moshi frame purchased, along with stickers and balloons.

“We’re excited to see Moshi Monsters hit Specsavers stores across the U.K.,” says Darran Garnham, chief business development officer, Mind Candy. “The range will be backed with a fantastic promotional campaign in-stores and online, and we look forward to seeing the reaction from our fans.”