Proprietary-cut names will now appear alongside the
diamond’s shape and a description of its cutting style when the lab returns
stones with their grading reports, it said.

The program will be available to members of the trade or
public who submit stones directly to the GIA for grading or other laboratory
services. The GIA believes the program will help build consumer trust in the
industry.

“By including the name of proprietary, branded cuts as part
of the shape and cutting description, GIA is providing additional information
to clients and reinforcing its mission of protecting consumers and ensuring
their trust in the gem and jewelry industry,” the grading lab told Rapaport
News.

To gain a grading report with a branded-cut name,
participants must first submit documentation supporting the cut and the
ownership claim, as well as the diamond-facet arrangement. The GIA will then
review the documentation, and, if the institute approves it, clients can submit
their stones.