Why too much Choice is Demotivating

Why too much Choice is Demotivating

Did you know that giving customers too much choice is likely to reduce sales?

It is true and something I experienced personally when attempting to purchase a mobile phone recently. I was clear in my intention, I knew the make of phone I wanted and as a frequent international traveller I felt the choice of package would be straightforward. However, when presented with a bewildering array of tariff options and add-ons I left the shop without buying the phone and resolving that I needed to think about it. But I still haven’t bought a new phone and the shop would have been better served presenting me with fewer options.
See more at: http://spendmatters.com/uk/e-sourcing-strategies-when-choice-is-demotivating/