Resnicow + Associates

High Museum to Launch Reduced Admission Price in October 2016

Posted:

20 September 2016

Atlanta, GA

Shifting to a single price of $14.50 for all visitors ages 6 and above

Beginning Oct. 1, 2016, Atlanta’s High Museum of Art will introduce a reduced admission price, enabling all visitors ages 6 and above to enjoy the museum for the single price of $14.50. Admission for children 5 and under will remain free.

The price change is part of the High’s ongoing commitment to making its collections, exhibitions and programs accessible to a broader public. The new admission fee will provide access to all galleries and temporary exhibitions, plus programs including weekly Toddler Thursdays, monthly First Fridays and Friday Jazz events, and weekend family tours, among others.

“As an organization committed to inclusivity, connectivity and continued growth, our new, reduced admission price supports all of these core goals. We hope it will play a role in encouraging the broadest possible public participation, allow us to reduce a potential barrier to access, and through this increased engagement, encourage more people to become part of the High family as members,” said Rand Suffolk, the Museum’s Nancy and Holcombe T. Green, Jr., director.

Previously, admission to the High cost $19.50 for adults, $16.50 for students and seniors, and $12 for children ages 6-17. With the new price, students and seniors will save $2 on each visit, and most families will also see a drop in the cost of a trip to the High.

“Combined with our Second Sundays program, we believe this new pricing strategy strikes a wonderful balance between simplicity and accessibility,” said Suffolk.

Second Sundays, which are supported by endowment funds and a generous grant from the Lettie Pate Evans Foundation, offer free admission for all patrons and special family-friendly programming from 1 to 4 p.m. every second Sunday of the month.

Admission on Friday nights from 4 to 9 p.m. (previously half-off regular admission) will shift to the $14.50 price for ages 6 and above. Student group admission will remain the same at $7 per student. Membership price levels will also remain the same.