Most online retailers don’t pay enough attention to their pricing strategy, they don’t see it as a game changer for their business, and hence they opt for other tactics that take cost more time and money. For example, they may spend weeks trying to fix their SEO and website optimization to increase their conversion rates, and just forget completely that pricing is a fundamental prerequisite for many purchase decisions. And that store’s pricing position will determine which type of customers they attract.

The great thing about changing your product prices is that you can adjust it and measure the results almost instantly. So let’s find out 8 key pricing tactics that you can implement today to increase your sales.

There are certain pricing triggers that either put people off or cause them to click. However, not all target audiences are the same, so it’s also about finding what does and doesn’t work for the different segments.