About Sugoi

Essential Performance Apparel

Since 1987, Sugoi has focused on quality, comfort, design, and durability to create purpose-built apparel for cycling, training and triathlon.

A commitment to sourcing the best materials in the world has always been at core of our DNA, with the first Sugoi garments listing the ground-breaking fabrics of their time.

Bred in Vancouver Sugoi’s designs have always been shaped by our environment. The wildly diverse climate has forged a culture of relentless refinement to deliver apparel for every climate.

Over the years, Sugoi has enjoyed a rich collaboration with some of the world’s most esteemed cyclists and triathletes. The goal has been to test on elite athletes in extreme conditions to ensure quality and performance for all.