Idea

No. ❷

44% of website visitors will leave a company’s website if there’s no contact information or phone number.

Source: KoMarketing

Be mindful and efficient — Lay out screens so that frequently accessed information like your contact or support information is easily found: phone number, physical address, and email address.

Other features can also help, such as including photo's of your offices or listings of memberships and industry associations.

Additionally, make it easy to verify your credibility by including third-party references such as endorsements, citations or links to source material.

Idea

No. ❸

Review your features and consider what problem each resolves

79% of online shoppers who experience a dissatisfying visit are less likely to buy from that site again.

Source: Forrester and Akamai

Convince with answers — Readers will pay more attention if you can present features as solutions to their problems.

By focusing your content ideas around the actual outcome (the end user benefits or the transformation results) and not the service delivery (as most businesses do) you’ll be in a much better position to quickly relate to the needs of your visitors in new and interesting ways.

Idea

No. ❹

Think about Typography First

Despite all the selfies, TED Talks and cat videos, the web is still 95% words.

Source: Stephen Shaw

How readable is your writing? — Remember that epic old book you just couldn't put down, or even those classy lifestyle magazines you flatly refuse to throw away? Go take a really close look at the typography.

It looks great right?

The web is not an art gallery, it’s a news stand chock full of brand stories dying to be read.

Additionally get your web developer to minify your HTML, CSS and JS and remove any unnecessary code (I use Boubon, Neat and Sage to build responsive frameworks and Gulp to optimise the code and media assets) and insist on using Scalable Vector Graphics (SVG) for all graphical elements.

EGOR’s top 3 internet marketing secrets

SEO Idea

No. ❶

Longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.

Source: Backlinko

Start out the right way — Think hard about your website content before you get too far down the line with your project.

Working back from specific business goals, take the time getting a feel for the online conversations about your industry.

Spot trends that you should be a part of. Look for gaps that only your brand’s unique expertise can fill. Insert yourself into the conversation. Own the conversation. Create the next new conversation. And do it by being real, not a brand.

SEO Idea

No. ❷

Optimise for dwell time (a metric that calculates user engagement and session duration)

Google is rewarding higher dwell time with more prominent search positions.

Source: Wordstream

Spice things up — Authorities spark conversations. They change things. But not always by saying something new. Or even insightful. Often it is the way they say what they say that brings in the crowds.

Their content — stripped down — might not be that ground-breakingly different to yours — but they always find a way of making it look and sound fresh and novel, entertaining or educational, and above all eminently sharable.

This might sound like a whole new bag of tricks, but it isn’t.

Can your wordy new post be converted into a cool word-lite infographic? Can you take a large series of related posts and turn them into a shiny ebook or a guide, or a box set style series?