Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Can there be a future without ads?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Vincent Druguet

Wunderman Paris

RIGHT PLACE, RIGHT TIME, RIGHT MESSAGE BUT IN-STORE: WILL MOBILE BREAK THE LAST METER MARKETING MYTH ?

Data is everywhere.
We are living in a connected world,
We are geo-localized,
We do give our data in exchange of valuable services.
We are connected, even in store.
But still, understanding the customer in-store, delivering him the right message, the right offer, in-store, influencing the consumer when he is purchasing, and bringing him the benefits of e-commerce, is still a challenge for marketers and Brands.
We are talking of Beacons, NFC, ... but what will be the future of mobile marketing in-store...?
Discussions...