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Short of greeting voters face-to-face, videos, especially online videos, may be the best way to enhance the image of a candidate or demonstrate the importance of a cause.

Video is also becoming one of the most cost-effective marketing tools. While it remains expensive to buy TV time, the cost of linking an online video to a campaign website is almost zero. And increasingly such videos show up in online searches. YouTube is now the second-largest search engine after Google (which owns YouTube) and is a gateway to a vast pool of potential voters searching for information.

Randy Shandobil knows video and he knows politics. He is a graduate of USC’s Film School and he was a broadcast journalist specializing in politics for decades.

Shandobil Communications is a young company, but its campaign videos are already generating buzz and helping win campaigns.

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About

During his more than 30 years as a broadcast journalist, Randy Shandobil was known for his insightful political analyses and for being one of the toughest interviewers on television. His probing interviews often got presidents, presidential candidates, governors, senators, corporate executives and others to reveal uncomfortable truths.

Now Shandobil is using his skills as a reporter to help corporate executives, policy makers and political leaders get better prepared for journalists and to help campaigns with their advertising.