Bernhard Willhelm: The Ultimate Alternative.

German luxury apparel brand Bernhard Willhelm is fashion caviar. Everyone knows it’s “nice,” but the majority is incapable of appreciating what makes it so special: it’s irreplaceably purposeful weirdness. The Bernhard Willhelm aesthetic isn’t for everyone–and that’s likely a good thing. To those who “get it,” it’s a distinctive niche unfulfilled by any other brand. For shows and lookbooks, yeah, it’s a psycho, haute mess. But possess the power to look beyond the styling and the humor, and you’ll find eye-catching gems perfectly wearable for the real world.