business

For many of the business owners we work with, the decision to upgrade or replace an existing business website is an easy one. In a lot of cases, the web presence they have simply doesn’t have the right look, features, or mobile functionality the company needs.

However, deciding to get a new business website is one thing, but creating a plan (and finding a vendor) is quite another. That’s compounded by the fact that a lot of decision-makers don’t really know what they want their new websites to do. They know they need something new or different, but don’t always have specific goals they are trying to accomplish.

With that in mind, we would advise you to begin your next business web design project with a simple question: what will the new website do for your business? What kinds of bottom-line goals do you actually want to achieve?

The answers are all up to you, of course, but here are some common ways you can use a stronger web presence to grow your business, along with a few you might not have considered…

Every week, more and more Americans are going to the polls to support their favorite candidates. But, while political writers will be thinking about elections and policy implications, we have been watching the whole thing through the lens of internet marketing. Specifically, we’ve been wondering what kinds of lessons business owners and managers can draw from what they are seeing.

If you’re wondering what kind of tips you can glean from election season, you’re in luck. Here are three great web marketing insights you can gather from the ongoing debates, polls, and primaries: