Marketing Through Social Media

How can social networks help sell my business? Why is social media so important in marketing? How do I become better at marketing through social media? If you have ever had questions about strategy in this ever-changing world of social media, this two week course is a great place to start.

Course Overview:

This seminar will teach you the basics of how to succeed in creating your own social media strategy. The course is broken up into the following sections:

Understanding the Risks, Threats, and Opportunities in Social Media

Social Media Psychology: Understanding the User

Social Media Platforms and Their Use in Business

Developing and Applying a Social Media Marketing Strategy

Presenting and Critiquing a Social Media Strategy

Learning Objectives:

This program will combine lecture, case studies and a final group project for assessment. By the end of this seminar course, participants will gain a good understanding of audience, social media platforms and how they fit with a broader marketing strategy. Through case studies and lectures, students will have gained an understanding of the importance of social media and how it fits with marketing a product or service. They will demonstrate their knowledge by developing and presenting a social media strategy for a given product.

I've studied at VGC for about 7 months. It has been an unforgettable experience in my life.VGC is one of the best schools in Vancouver. They offer you a good opportunity to improve your English, and for sure you will be able to gain a great deal of knowledge in your class. After class, VGC provides Study lab where a teacher is available and you can ask questions individually. It was really helpful to me, especially before an exam. Theachers and stuff are amazing. Everyone is so kind!! I will miss them:-( And, of course, activities the school organizes are awesome! It's various and all of those are cheaper. I highly recommend VGC!!!!!!!

The time in Vancouver VGC was really great. They teachers are all friendly and nice. You can make a lot of new friends from all over the world. It is for all people who want emprove their english and make friends. I would to it again immediately. Thanks for this great experience.