The Rolling Stones “You Can’t Always Get What You Want” was remixed specifically for the film “21” by Soulwax, brothers David and Stephen Dewaele, who have blazed a trail in the dance/electronica and pop universes. Love it.

You Can’t Always Get What You Want (2008 Soulwax Remix)[audio:The Rolling Stones_You Can’t Always Get What You Want (2008 Soulwax Remix).mp3]

Levinator25, a Tiger Woods PGA Tour 08 player, posted a video on YouTube showing a new feature of the game: the “Jesus Shot”.

As a response to a fan video Tiger Woods and EA Sports demonstrate that the “glitch” Levinator25 thought he found in the game, is not a glitch at all.

This is the absolute genius ad from EA Sports:

Here’s the original Jesus Shot video:

It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

A visualization of the 2008 US movie box office revenues. each graph shows the trends in the top 25 movies at the box office for each weekend in a year. the color is based on the movie’s debut week so that long-running movies gradually start to stand out from newer movies with different colors.