Solutions for airports

What we offer

CrowdVision is a leading automated passenger analytics and insights company. CrowdVision’s video-based people tracking software shows what is happening to an entire passenger population, in real time. This enables airports to act decisively to increase efficiency and profitability whilst improving their passengers’ experience.

The CrowdVision video analytics solution processes live video input from commercial off the shelf cameras. The people tracking system undertakes passenger counting, queue analysis, and analyses passenger flow automatically using sophisticated artificial intelligence techniques. CrowdVision outputs live passenger analytics about everything from flows, queues and wait times to processing times, occupancies, and asset utilisation.

Some airports use CrowdVision’s people tracking and queue analysis to improve checkpoint efficiency. By reducing queues and waiting times, airports process passengers into retail areas more quickly. Other airports use CrowdVision’s passenger tracking capabilities to understand how passengers move around retail and food/beverage areas. By understanding dwell times and retail conversion metrics, airports optimise the value of their retail space.

If you are an airport operator, and you care about improving your passengers’ experience as well as your bottom line, we can help provide the passenger tracking data and insights that you need to make better decisions. Contact us today to find out how.

Improve checkpoint efficiency

CrowdVision provides granular, real-time passenger tracking data regarding flows, queue lengths and wait times (both expected and experienced); processing times; and asset utilisation (by both passengers and staff). Understanding that passenger tracking data is the first step in optimising staffing at checkpoints, improving queue management and efficiency, and moving passengers quickly and happily into revenue- generating areas. This data also provides opportunities for an airport to build stronger and more effective relationships with its operating partners.

Understand footfall

CrowdVision’s data about passengers’ use of retail areas can help an airport optimise rental returns, as well as enable it to partner with retailers to drive sales. Using data about the number of passengers flowing into retail spaces, and about the number approaching or entering particular retail outlets, and combining it with point of sale basket data, enables the calculation of an end-to-end consideration and conversion funnel. Understanding this funnel is extremely valuable if retail returns are to be optimised.

Manage by exception

CrowdVision’s real-time dashboards and alerts provide airport operators with unprecedented levels of situational awareness, and the opportunity to manage operational issues by exception, as they emerge. For example, real- time occupancy level alerts can be used to manage safety and security issues effectively. Over the longer term, CrowdVision enables airports to improve the efficiency and optimise the profit impact of assets, also leading to improvements in passenger satisfaction and ASQ score.

As part of the CrowdVision software configuration we stitch images from different cameras together to derive a holistic view of an area of interest.

We see everyone in that area. It is a 100% sample (all pedestrians) and we know exactly where everyone is at a point in time.

This differentiates CrowdVision from Bluetooth/Wi-Fi technologies, which typically measure only a 20-40% sample (not everyone has a phone turned on, whilst others have more than one), and only know approximately where each phone is.

Because it is a 100% sample, we can generate statistically-valid results about median performance, as well as best and worst case performance.

As part of the CrowdVision configuration we set up boundaries and cylinders to enable the measurement of more analytics than any of our competitors;

Flows, into or out of areas of interest,

Queues and wait times, both expected and experienced.

Asset utilisation, for example at desks, covering both passengers and staff.

Processing times, for example at a desk or kiosk.

Occupancies and densities in particular zones.

Because the video images we process are high quality, even when sensors are mounted high on ceilings, and because our software has been trained using so much data, our analytics are over 95% accurate. Before finalising a configuration, we validate this using extensive manual comparisons of software measurements to human measurements.

Having captured CrowdVision data about all the pedestrians in an area of interest, and analysed it, we output actionable data in a number of forms;

Real-time dashboards. Live data to use for operational purposes, right now. CrowdVision dashboards are customised for each client to reflect the layout of the physical environment so that operational users quickly understand what the analytics are telling them.

Pre-formatted historical reports. Clients also have the ability to use a portal to define their own reports.

API data feeds from CrowdVision into data warehouses and Business Intelligence platforms, often so that the data can be combined with other data to generate even richer insights.

The CrowdVision solution also offers an input API capability, so that data from other sensors and systems can be combined with CrowdVision’s video analytics on the same dashboards and reports. For example, a client may wish to add Wi-Fi analytics like repeat customer % and measured dwell time to the analytics reported.

CrowdVision’s solution runs on the client’s virtualised infrastructure, in real time – either an on-premise data centre or an off-premise private cloud. The main Virtual Appliances for the service are built on an Ubuntu Linux platform.

By default, video feeds are not retained once they have been analysed, to reduce storage requirements.

The solution is anonymous and privacy compliant, which brings peace of mind as well as alleviating the need for extensive security and personal data audits.

The storage that the solution requires is configured as local storage, or as a SAN.

Dashboards and reports are published on the client’s intranet, with password-protected access if required. Data can then be shared with business partners if required.

CrowdVision is an enterprise solution with built-in back-up processes, redundancy, and system health monitoring.

Its security protocols conform with UK Government best-practice, but security settings can be customised to meet a range of scenarios across global regions. Whether you deploy on-premise or in the cloud, you can have confidence in CrowdVision security.

The solution is designed to be easily scalable. Measuring additional analytics in an area with sensor coverage requires only software configuration changes. Should a client wish to expand physical coverage, it would simply add more sensors and expand the virtualised infrastructure appropriately.

CrowdVision is a leading automated pedestrian analytics and insights company. CrowdVision software shows what is happening to an entire pedestrian population, in real time. This enables infrastructure operators like airports, transport hubs, retail malls, convention centres and theme parks to act decisively to increase efficiency and profitability, both in the moment and in the future, whilst improving their customers’ experience.