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Lena Bjurner, HR and Sustainability Director at Scandic Hotels Group,
has been nominated for Universum Awards’ HR Director of the Year 2017.
Lena has been recognized among other things for her work to strengthen
the company’s employer brand and the way she has highlighted diversity
in the company and made it into an asset.

STOCKHOLM, Sweden–(BUSINESS WIRE)–Regulatory News:

Lena Bjurner, HR and Sustainability Director at Scandic Hotels Group,
has been nominated for Universum Awards’ HR Director of the Year 2017.
Lena has been recognized among other things for her work to strengthen
the company’s employer brand and the way she has highlighted diversity
in the company and made it into an asset.

Universum’s title – HR Director of the Year – is awarded to the HR
Director who has realized the importance of working actively with
employer branding and has anchored the issue in the management team in
addition to actively participating in and driving employer branding
activities.

– At Scandic, our strong employer brand comes from inside. When you take
care of your employees, you will attract others who don’t work for you
yet. Inspiring leadership and culture is everything, says Frank Fiskers,
President & CEO of Scandic Hotels Group.

– Naturally, I’m extremely happy and proud that the work my colleagues
and I are doing has been recognized like this. It’s wonderful to be an
inspiration to others, says Lena Bjurner, HR and Sustainability Director
at Scandic Hotels Group.

Universum’s reasoning for Lena Bjurner’s nomination: “In her new role,
this person has gotten work related to employer branding issues off to a
flying start and has endeavored to have a Nordic approach in doing so.
Additionally, she emphasizes the importance of highlighting diversity
within the company as a unique characteristic and of showing the breadth
and depth of the possibilities that exist for young people within the
company. In this work, she has engaged and involved the management so
that employer branding is not solely an issue related to HR. We believe
this will propel the work. And we also believe this Human Resources
Director can be an inspiration to others.”

The HR Director of the Year will be named at the Universum Awards held
in March 2017.

About Scandic

Scandic is the largest hotel company in the Nordic region with 14,400
team members and a network of close to 230 hotels with about 44,000
hotel rooms in operation and under development. Scandic Friends is the
biggest loyalty program in the Nordic hotel sector with 1.8 million
members. Corporate responsibility has always been a part of Scandic’s
DNA and Scandic has been named Best Hotel Brand in the Nordic countries
(BDRC). Since December 2, 2015, Scandic has been listed on Nasdaq
Stockholm. www.scandichotelsgroup.com