"If you spend any amount of time online, you’ll notice trends: someone walking in a place if you’re into street photography, water that looks like white haze thanks to long exposures and ND filters if you’re into nature photography, and much else besides. Trends are a sign of what’s popular at the moment. They can be beautiful and relaxing and any number of other adjectives, and they can be financially lucrative, too, if you play your cards right. A trend sells until the next trend takes over. I find, however, for my photography at least that trends can be a black hole."