Archive for category: Intelligence

One of the most common characteristics of high net worth consumers in China is a desire for privacy. Many of the ultra high net worth individuals do not want anyone to know that they have money, and are typically discrete when spending their money, often using different names and purchasing through family or assistants. While working in PR in China, we were once hired to get someone off the rich list in China! Read more →

Online Information and Consumer Purchase Behavior

Market research firm DDMA published a study on the influence of online information on consumer behavior.Some highlights from the study:

- 59% of female Shanghai consumers who bought medium to high end apparel stated that information collected online had the greatest influence on their purchase decision in terms of bran or style purchased

As Chinese New Year and the Year of the Dragon come close, CLN has created a primer for understanding Chinese New Year, its heritage, customs and dos and dont’s, as well as some specifics on the year of the dragon.

We are very much looking forward to celebrating the New Year in New York with Affinity China’s Dragon Week! Xin Nian Kuai Le!

You only need to take a quick walk down 5th Avenue or Rodeo drive to notice how many luxury boutiques have the China Union Pay placard prominently displayed in the window. With the velocity and size of purchases by Chinese tourists, it’s no wonder why.

Due to both the Chinese government’s restriction of the banking industry in China Read more →

For those of you that could join us, we released six profiles of Chinese luxury consumers at our inaugural intelligence event in New York at the Core Club.

Chinese consumers have widely varying motivations, behaviors and needs — understanding these nuances provides brands with the insights to develop different strategies for different consumers. As with all marketing and retail, understanding the consumer is key.