Stop advertising with every post and watch your authority increase

When you start to work online you might be so eager to make money that you forget people don't respond well to someone that is always advertising products or services. I know you want to be successful, but you'll need to pull back on the reigns if you want to be successful because you can't build a following by advertising constantly. Right now you're probably thinking "How do I make money if I'm not advertising?" and I'm not saying you can't advertise your products or services, I'm just saying you should do it randomly throughout your marketing campaign.

Think of it this way, if my only posts were about how much my SEO services cost, you would think that I'm just trying to get you to sign up for my services. Now, if I were to write up a bunch of quality content that is SEO related, you would know that I understand the process of boosting a website within the rankings and you would likely come back if you ever needed help with your website. If you're constantly advertising your products or services, people will see you as less of an authority because you never have anything helpful to say, and that's not how you want to be seen!

In this discussion, I'll be going over how you can still pull in clients without always advertising your products and services, such as...

Be the authority
When you write up an article or blog post, be sure to add quality information to it so you will be seen as the main person to go to when a reader has a question. I get plenty of PMs here on Monster Backlinks asking for my help, and I wouldn't have gotten them if it weren't for my 900+ discussions that are within the community discussion section for anyone to read. People will actually register an account just to ask me a question, and I'll usually answer them if it's not spam lol.

If you're the one that is always asking questions, you're not going to be seen as the authority, so be sure to only post quality content that helps people out and is not targeted to bring people in who can help you with something.

Always be helpful without asking for anything in return
Every single day I get people emailing me or tagging me on facebook asking for help, and I gladly respond to them because I'm only improving my chances of getting a new client down the road. Even if I don't turn that one person into a new client, I might be seen by dozens or hundreds of other people, which could likely bring in multiple clients who were just lurking in the shadows and reading my content

Helping people goes a long way, and a good example of this is when I helped out a new business owner with their website and 5 years later they gave me a call wanting to hire me to do SEO and Marketing for them. I was blown away that they remembered me, and even more blown away when they wanted to pay me an excessive amount of money for my time Being helpful will boost your profits because you're not always advertising to people who are reading what you post

Send out newsletters and not spam
When you get into email marketing, no matter how big your list is, you will need to send out helpful emails that aren't seen as spam. To do this you will need to avoid putting a bunch of product links in hopes people will click through and make a purchase from your website. Instead, write up a few great blog posts and add links to them within your emails for people to go read what you've written up. People will see what you've written, notice you didn't link to a product or service, and they will trust you a bit more which usually turns them into a loyal customer down the road.

In conclusion
If you can do those few little tricks above, you can turn more people into customers without advertising all of the time and turn them away. You can't constantly advertise to your lists or people on your website and think you're going to be profitable. If you do advertise constantly already, try to pull it back and just help people out on their journey. The more people you help on an open forum or social platform, the more likely you will have recurring clients signing up for anything you eventually do advertise

Responses (24)

Definitely, being a loudmouth advertiser will get you nowhere (as the writer stated). It's too forward of an approach. However, as said, being a source of useful info is more likely to give you the credibility you want - and credibility can lead to sales. Anyway, our goal should be to jam-pack blogs, forums with useful info, without, of course, giving anything away we might want to sale.

Too many ads will not result in low of sales. In fact, if the viewer sees a lot of ads, it might be a great turn off for him. Visitor intends to find information and your can have a few ads inserted between informative contents and the visitor will appreciate this. However, if you have too many ads or are doing excessive promotion and marketing, you not lose your potential customers.

Pardon me but I got confused with your comment. In your opening statement you said that a loudmouth advertiser will get nowhere but in the ending part you said that we have to jampack blogs and forums with useful info. I guess I am confused or maybe you are the one confused with what you mean by your comment. For me, any kind of post as long as it is negative is a plus for the marketing.

I think the problem in such scenario would be lot of good quality content would be given away and no sales pitch is made. So that's a leak in the funnel. And that needs to be handled some way. So I think in such case adding the optin box at the end can be a good option. I have noticed that it works out with the authority type of the blogs and the sites.

I don't think a sales pitch is needed for most information content. I mean, if someone was trying to sale on every free thing then it would seem too forward - just as without someone screaming, "Buy from me, now!" does. Anyway, it's all a numbers game, so if most posts have no sales pitch, there's a probability some will still read the ones that do. In fact, that's what most marketers bank on.

Agreed! While you obviously need to make money to support the whole thing, making it all about constant sales will just end up killing the project, so it's good to find the golden middle road with it all, and just have some content without any intent of sales to draw people in, and then re-direct them to buy something else.

Some products do need sales pitch. For example say cycle, surf board, some aquarium selling stuff. And list goes on. Influencer make use of sales pitch too. I guess just buy now button alone won't cut it all the time.

Too much advertising is not essential as long as you have the content on reviews or go into detail about certain products you do not need to constantly advertise. Many people plaster affiliate links AdSense all over so it looks spammy. If your site looks spammy then they won't be on it very long before clicking away.

Definitely agree, while ads are really important for any business, I don't know anyone who really likes watching ads, even more when you are spamming them with it. there should be a balance and people have a certain tolerance for ads, so you have to walk a fine line with that.

Having too many ads or doing excessive promotion does not guarantee you sales. Well, promotion and marketing will help your business to have a wider reach, however, every marketing campaign does not result in sales. Ads are necessary, but too many ads do not mean you are making a lot of money. Have one or two the appropriate ads and see how it converts.

Yeah, use just a few of your ads with higher quality and place or distribute them strategically to your target market to have a better turnout. Having more ads also means more expenses for advertising without your expected ROI.

Thanks for your great advise. I think it is just one of the ways we can get the sort of help we might need with our online revenue. I am thankful for your advise, as many here are. Happy Easter to you and your family as well.

In marketing good numbers equals results, so if you're selling a product always advertise it and talk about its benefits, be direct in doing it.
Any kind of indirect marketing would have miniscule results and not worth the time and effort.

There is no such thing as overdoing advertisements because you can only spend so much, there's always limitations when it comes to both money and time.

Being helpful without asking for anything in return is one of the ways that many of the great freelancers of old got to become better at what they do and the good thing about that is you get to meet those ones that will even link up to the big contacts that will make you lots of money at the end of the day.

So, trying to understand how everything works and the best way to handle them is very important as well journey through our freelancing work experience.

These are great tips. I really have to agree with advertising. It so doesn't look good whenever someone keeps marketing their stuff that way. It's like the equivalent of a neon sign on the road. No matter how flashy or obvious it is, people won't stop to take notice. Let alone take action. It's best to simply be creative and genuinely helpful with what we share with our audience and readers.

Use the Paper.li tool to create a newsletter or newspaper. It's very easy. I mention it for those who may think they can't publish a newsletter. I used to think I couldn't but I used the tool and published 5 papers. Even though none of them are included on the list of papers that "absolutely rock" (link below), I'm pleased with the end product.

I have used paper.li . However, I lost interest in publishing my paper because of low conversion rate. Do you still use it?
I have also tried mailchimp but I have stopped sending emails because my list was small and the conversion was very low.

Yes. I still use the free plan. I don't have very many subscribers, however. I'm thankful for whatever. I'm OK with that because I started using SUMO and it seems to be very useful. People subscribe to my blogs and I receive reports of the activity via eMail. The value I extract from my papers published via Paper.li is that I glean through the articles every now and then to get inspiration for my own writings.

As for MailChimp, I receive emails communications from others who use the service.

Thanks for your answer. I am revamping my blogs. I will be adding fresh contents and updating old contents. I have never benefitted from subscribing option because people do not care to subscribe even though they leave comments on blog entries. Maybe I should start to work on how to get subscribers.
I am even thinking to restart my paper.li paper. Hopefully, I can recover my old paper.

I think it's better to incorporate both advertisement and benefits in a single post, this would maximize your time and effort, doing things one at a time is a minimalist move and might affect your ultimate goal in the long run in terms of conversions. It's all about marketing, to pique the interest of the maximum number of people. A good way of pin point target marketing is by tapping Facebook Groups. If you are selling anime or cartoon merchandise then tapping a single group of hard core anime fans of about 20000 with a couple of posts regularly would surely get you traffic. If you're product is outdoor survival gear then theres hundreds of relative groups who would be interested. So for me maximizing everything is the best way to go.

I can make Facebook an example because I regularly see the advertisement posts of some of my friends because they are into drop shipping business. Often, most of them will post the products they sell, something like 5 top 10 products in a day. The ordinary reader like me is overwhelmed by such big number of advertisement that I tend to unfollow the drop shipper. But when someone posts an advertisement once a week, that would make sense to me and probably I will read in full his post.

This is true as constantly advertising about a product is not necessary a good way to make things work when you are trying so hard to focus on some varieties of things. People want you to teach them things and not all about advertising always.

Focusing on making good contents that should state how good that you are in am industry is always one of the ways that you are going to make people believe in what you are doing. This is not always easy when you don't have the skills to back up the things that you preach, but it is a great step to making things work at the end of the day.

September 10, 2018, 5:10 am

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