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Ford Considering Reviving Ranger Pickup

Ford Motor Co. is considering bringing its smaller Ranger pickup back to North America later this decade to compete in the suddenly competitive mid-size-pickup segment, according to reports by Bloomberg and the Detroit News.

Ford could build the new Ranger at its Michigan Assembly Plant in Wayne in 2018, after the company shifts production of the Focus and C-Max to Mexico. Ford is now negotiating with the United Auto Workers, who must sign off on the deal, the Detroit News reported.

The past year has brought new competitors to the mid-size-pickup segment. General Motors introduced its Chevrolet Colorado and GMC Canyon in late 2014. Next month, Toyota will deliver its next-generation 2016 Tacoma.

Ford produces a Ranger truck for global markets that's assembled in Thailand, South Africa, Argentina, and Nigeria. The truck is larger than the Ranger pickup sold in the U.S. market for the 1983 to 2012 model years. Ford hasn't imported the truck in part because of the 25-percent tariff on foreign-build pickups.

The last Ford Ranger built in the U.S. was a fleet order for Orkin Pest Control.

Ford is also considering reviving its Bronco sport utility vehicle, Bloomberg is reporting. Ford built its last Bronco in 1996.

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1.brad baltzer[ September 01, 2015 @ 11:28AM ]

With no Ranger until 2018, Ford fumbled this one terribly! Too protective of the F150, and now loosing market share to GM, Toyota and Nissan. They deserve the hit to the bottom line....what was Ford thinking? They should know better!

2.Heyward Drummond[ September 30, 2015 @ 07:31PM ]

Totally agree. I have written Ford several times about the lack of a small pickup to replace the Ranger and Sport Trac but their answer is always a ridiculous F-150. The F150 is too big and bulky for what average people need and the mileage sucks usually. The new ones are nice looking but still too big. Ford really screwed up. I won't want until 2018. I'll have to go foreign made I'm afraid. What a shame as I have been a loyal Ford Ranger and Ford Sport Trac owner the past 20 years. Now they offer no solution in that size range.

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