Verve

Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashionconscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.

February 2014: A Romance and Relationship Special Get into romantic mode with cover girl Nargis Fakhri who looks smashing in a coy, yet naughty avatar on Verve's February cover. She gets upfront and personal with the matters of her heart. Verve's Bollywood Style Awards 2013 pick four movies from last year where the style quotient has made an impact on its audiences. Verve recreates the looks from the movies -- looks that have been an integral part of the characters they have adorned. Celebrating their close bond, three dramatic men, the Khuranas– Akash, Akarsh and Adhaar -- create their personal drama on Verve's stage and unveil their similarities and differences through conversations and flashbacks.

January 2014: Verve wishes all its readers a very happy 2014 and celebrates the New Year with a fresh talent on celluloid who was applauded in 2013 – cover girl, Nimrat Kaur. The Lunchboxheroine speaks about her childhood years and her mindset that has made her very selective about the work she wants to do. And in our annual listing we present 15 neoteric talents who don't just live their passion, but breathe it fanatically. Check out the young guns who are all set to rock 2014. Verve interacts with Pakistani author Fatima Bhutto who speaks about her tumultous legacy. And catches up with one of the youngest CEOs in aviation, Mittu Chandilya in his hometown Chennai.

December 2013: Verve’s 18th anniversary issue. Get into celebration mode as Verve turns 18 this month. In a special bumper issue, the pages are coloured with a juxtaposing of celebratory abandon with the mature matter of coming-of-age. Our cover has three of the biggest personalities in the Bollywood – Ekta Kapoor, Priyanka Chopra and Karan Johar come together to raise a toast to our celebration. In conversations with Verve, they dip into their mindspace to give us their personal take on what celebration means to them and what their personal coming-of-age moments were. Verve traces its ten-year-association with Louis Vuitton and the collaborations we have shared with the luxury giant over the years.

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