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The top startup accelerators have a history of seeing the future in ideas that sounded silly at the time. After all, who would have foreseen billion-dollar businesses based on renting your air mattress to strangers, or shopping for their groceries? So when prestigious accelerators invest around common themes, it’s worth taking note of what’s resonating. […]

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“I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it turns out, not nearly sufficient to translate into sales.

A recent study soon to be featured in the Journal of Marketing Research explores what Facebook likes are worth, and how they translate (or not) into sales and offline action. Author Daniel Mochon, assistant professor of marketing at Tulane University, and his colleagues found that likes alone don’t directly translate into purchases. Instead, the team concluded that to convert social media followers into customers, a business needs to engage them with, wait for it … advertising.

In my line of work – first as a correspondent and host with top television networks and today as a professional speaker – it’s critical to be able to connect with anyone and everyone.

CREDIT: Getty Images

When I was a broadcast journalist, I had to form an instant connection with anyone I was interviewing, from a top celebrity to the CEO of a billion-dollar company to a mother who lost her son to gun violence.

These days, as a professional speaker who delivers keynotes to as many as 3,000 people at a time, this means giving a speech that resonates with audiences of all ages, across various industries, with different types of personalities.

Currently, there are 4.35 billion email accounts generated by 2.58 billion users. The annual growth is expected to be at least six percent for the years to come.

What do all of these numbers mean?

Whether you’re using email for business communication or promotional purposes, it’s important to make the most of this marketingtool.

Statistics show that 33 percent of people decide whether to read email on the basis of the subject line. Thus, every aspect of your email has to be perfect for it to impact people in the best possible way.

Want to learn how to write killer emails for business communication and marketing?

Follow these tips to make the most of your web-based interactions with others.

Did you know older Australian’s are part of a strong, growing movement who are using technology to enhance their lives? Here’s how and why…

Forget age old stereotypes, the numbers are showing those of us with a few years of experience under our belts are embracing new technology like never before. In fact, there is such a strong movement that it has been given a name …. ‘Grantech’. That age old generation gap is quickly closing as grandparents Australia wide are keeping up with their kids and grandkids when it comes to new technology.

Recently, every second email I receive seems to contain an invitation to a webinar for one thing or another. Most of these invitations I ignore but there are some that seem to be interesting enough for me to bother clicking the link and at least finding out what time of the day they will be broadcast – I’m in Australia so US timezones mean many webinars happen very early in the morning my time.

The majority of those webinars I actually attend, unfortunately seem to end up dragging on and on, and give little worthwhile content, ending up with an almighty sales pitch.

Sorry guys, my time is worth more than that. If you can’t relay your information in a more efficient way then I won’t be attending webinars at all and you won’t see me buying any of your products.