The Porcupine Mat

Project: To design a logo and brand for the Porcupine Mat, a product of Spoonk Space Inc.

Timeline: Summer 2014, 3 Months

Approach: The Porcupine Mat acts as an alternative to the Spoonk Mat, primarily for the budget-conscious consumer. It also comes with an acupressure pillow to help better message your head, neck and shoulders. I started this project with hand drawings that explored different lines and weights to best express The Porcupine Mat. The final logo uses organic lines for the porcupine, reflecting Spoonk’s focus on natural, organic health care, combined with a sans-serif wordmark to provide a more contemporary brand.