Aston Martin has launched a luxurious version of their Rapide 4 door coupe. Called the Rapide Luxe, it combines most of the optioned luxury options and features with a wider choice of paint, leather as well as some bespoke accessories exclusive to the Rapide Luxe.

The interior gets tons of goodies. A 1000watt Bang & Olufsen BeoSound sound system with two screen entertainment system for the rear passengers is included. There are 6 choices of wood trims for the facia and door trims. There are also crystal glass switch gear and keys and unique to the Luxe door sill scuff plates. It also has an umbrella stated on its interior spec list as well as a bespoke 6 piece luggage set.

The rest of the car is the same. It still has the same 5935cc V12 engine that makes 470bhp and 600Nm of torque. It still goes to 100km/h in 5.2seconds and it still presumably hits a top speed of 296km/h at full chat. The nice alloy wheels are 20inches in diameter.

I suppose the Luxe is the Rapide to satisfy its customers right at the factory instead of these people going down to Mansory, Anderson or some other tuning house. I suppose it does work as some people do not want the hassle and the factory makes more money too.