Ewoudt Cloete (PhD) recently joined Wunderman SA as ‘Head of Social media’. Ewoudt’s expertise in social media spans across 8 years of professional brand experience. Dr Cloete has been actively involved in the shaping of various brand’s strategic social media marketing offering, which includes contributions in relation to social media business operational planning, campaign planning & execution, overall social media brand strategy, content creation, community management optimisation, online reputation management and more. Clients include Nando’s, Coca-Cola, Wimpy, MTN, Samsung, PPS, Neotel and Jaguar. Dr Cloete’s PhD in Communication studies is a complement to his career in social media, with his thesis exploring the organisational positioning of professional social media within a modern marketing communication context.

The key lesson is that brands need to remind themselves they don’t have to play by the rules of massive existing social media networks in order to effectively socialise their business and brands in the online space. Read more

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