AB Testing

23 May 2016

A/B - Testing

A/b testing is one of the simplest ways of increasing the number of conversions on a website. An AB test consists of having 2 or more designs and changing between them, while the website is live. This way the changes made are not based on assumptions but on real measurements of the visitor's actions.

1-2% is not enough

No matter how small or big your conversion rate is, it’s always a good idea to perform an a/b test. Because with a splittest you can increase the number of purchases on your website. If your conversion rate is less than 2%, it’s a good idea to have a test made right away.

When running a splittest, it’s a good idea to keep doing them continuously, because the behavior of the visitors and the design of the website will change over time. For this reason, we offer an ab split test subscription service. If you purchase this service, we make sure ab testing is performed regularly on your site, at a reasonable price.

We always work with at least two variations of the design when we do AB split testing. But we’d rather use three variations. Se examples below.

We help you every step of the way

RiverOnline will help you perform ab tests, and we’ll also help you optimize your marketing activities, so you can get more customers without increasing your marketing budget.