Oi reached in few days a market share of 3.5%. Tim took 6 months to get 2.2% of market share in São Paulo when it started operating in the State (more details).

Oi's growth represented additional to the net adds gotten by other operators in Sep/08.

The group of these operators (Vivo, Claro, Tim CTBC and aeiou) presented in Oct/08 net adds of 695 thousand cellulars in São Paulo, this number was very close to what was presented in Sep/08 (666 thousand cellulars).

Thousands

Sep/08

Oct/08

Area Code

Main City

Total without Oi

Total without Oi

Oi

Total

11

São Paulo

375

377

950

1,327

12

S. José dos Campos

33

33

60

93

13

Santos

26

27

43

69

14

Bauru

31

35

22

57

15

Sorocaba

30

27

15

42

16

Ribeirão Preto

38

34

51

86

17

S. J. do Pio Preto

23

26

24

51

18

Presidente Prudente

24

23

17

40

19

Campinas

87

113

58

171

SP

-

666

695

1,241

1,936

So, Oi's entrance accelerated cellular growth in the State of São Paulo and consequently in the country.

In Oct/08, cellular growth in São Paulo (5.7%) and in SP 11 (6.9%) surpassed the average in Brazil (2.9%), it was the opposite of what was happening in the last two quarters, when the State reached the Brazilian average.

By this result, São Paulo surpassed Goiás and became the 5th State in density (84.17 cell/100 inhab). SP 11 (metropolitan region) reached density of 93.49 cell/100 inhab., climbed from 11th to 7th position among the cities

The entrance of Oi in São Paulo also affected the cellular growth in Brazil with October presenting a record growth of 4 million cellulars, against 1.9 million in Oct/07. The net adds in the last 12 months already count 30.1 million cellulars, what confirms Teleco's forecasts that Brazil will finish 2008 counting more than 150 million cellulars.

You could ask:

Will Oi repeat in the next months the growth it got in São Paulo in Oct/08?