February 2011

The Eddie and Ozzie awards recognize excellence in magazine and digital editorial and design. The awards draw by far the widest variety of publication types—from b-to-b to consumer to association and custom—and our industry is particularly proud of its creative...

While publishers are still determining when interactive content jumps the divider between engaging and annoying, new research from Adobe says interactive advertising in digital magazines engages readers more strongly and creates stronger purchase intent than static ads in either print...

Publishers are launching iPhone and iPad apps on a daily basis (unless you’re Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets—Hearst, Conde Nast, Time Inc. etc.

While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers’ digital strategies.

Even in the digital age of publishing many b-to-b and some small consumer publishers rely on telemarketing to build subscriptions. They admit that using this type of promotion can be expensive compared to others such as e-mail, but they say...