Leaner restaurant menus could mean bigger profits

Feb. 13, 2013

Written by

HealthDay

A leaner menu may lead to a fatter wallet for those invested in the restaurant industry, research suggests.

According to a new analysis, business improved when restaurant chains offered more low-calorie fare.

After monitoring 21 of the largest restaurant chains in the United States for five years, researchers found that those that increased the number of reduced-calorie options they served had better sales growth, greater increases in customer traffic and stronger gains in total servings than their competitors who offered fewer lower-calorie options. ...