Best Open House Apps for Realtors in 2018

Open house apps bring essential real estate tools to your mobile device, creating a convenient experience on the go. Sign-in sheets, CRMs, and other features are available right at your fingertips, streamlining your sales process. We reviewed the leading open house apps for realtors to assess their capabilities, price points, and ability to engage leads.

How We Evaluated Open House Apps

We evaluated real estate open house apps by comparing their features and price points. It is vital for realtors to collect useful information from potential buyer or seller clients, but also important to be able to nurture those leads effectively through either the app or the integrations it provides.

These are the specific criteria we used to review each app.

Price – The cost to use the features and functionality of the open house app.

Ease of Use – The complexity and experience of operating the app for realtors.

CRM Integration – The ability to integrate with a Customer Relationship Management (CRM) tool used to organize, track, and manage all engagements with a lead.

Customization Options Available – The capability to adjust and edit information to an agent’s liking for purposes like branding and personalization.

MLS/IDX Integration – Can the apps integrate with the Multiple Listing Service (MLS) through an Internet Data Exchange (IDX).

Automatic Follow-Up Features – Includes marketing campaign tools such as email, phone call reminders, and calendar integration that promotes constant engagement between the realtor and client.

Other Noteworthy Features – Any outstanding features or information about this particular open house app for realtors offered.

Single Property Websites – Can the app showcase a single property listing.

Seller Reports – Reports in-depth information regarding extended home facts, assesses local condition of market, details comparison between comparable properties in the area and other information on pricing.

Customer Service Availability – The availability of assistance if an agent experiences difficulty with the open house app.

We recommend Open Home Pro as the best overall open house app for realtors because of the breadth of features available and the aesthetically pleasing presentation. Open Home Pro is simple to use, intuitive to navigate for both realtor and attendee, and offers customization options with a modern platform. The basic package is free.

Open Home Pro Pricing

Open Home Pro offers a basic package that is free and a premium package that ranges from $20 to $25 monthly depending on whether you pay monthly or annually for the service. The free version comes with basic essentials, while the premium version supplies added features.

Basic

Premium

Price

Free version (Limited features)

$20/month when billed annually $25/month when billed monthly

The basic (free) version of Open Home Pro includes the ability to customize page and questions, provide notes on potential leads and the ability to export the file via email. Added features with the premium include branding opportunities and seller’s reports.

Open Home Pro Features

Open Home Pro has a variety of features in both the free and premium versions. The free version contains a digital sign-in sheet, customizable questions, ability to record visitor notes, and ability to export to your CRM. The paid version allows the user to have access to all of the lead follow-up features and includes expanded customizability.

Features

Basic

Premium

CRM Integration

No, but access, edit, and export via email

No, but access, edit, and export via email

Sign-in Sheet

✔

✔

Customizable Questions

✔

✔

Listing Links

✔

✔

Email Content & Branding

✔

MLS/IDX Integration

Automatic Follow-up Emails

✔

Email Open Notification

✔

Single Property Websites

✔

✔

Seller Reports

✔

Social Media Integration

✔

30-day Money Back Guarantee

✔

Open Home Pro has a very polished look to it, making it easy to manage leads. Like many other platforms compared in this article, such as AM Open House or Open House Toolkit, Open Home Pro does not automate listings and is not integrated with the MLS, requiring manual input. The application is versatile on different social networks, such as Google+, Facebook and Twitter. Open Home Pro has a website that can be accessed by computer, but the application is only available on iPads.

When it comes to engaging with potential home buyers, Open Home Pro does a solid job doing so even with its free open house app for realtors. For example, Open Home Pro offers customizable branding on listings, including pictures and data for that particular home. Easy engagement is made by customizing questions to tailor them to the particular audience, and determining the order in which they appear. There is the ability to add notes and export all information to your CRM for further lead nurturing.

The premium version of Open Home Pro allows realtors to use email templates or customize their own email to have an opportunity to follow up with the client and even check if a lead has opened the correspondence. With the paid version, seller’s report and branding opportunities are also included.

It is worth noting that Open Home Pro is operated by Placester, a provider of high-quality IDX websites for agents. While Placester provides lead generating and nurturing websites, having Open Home Pro take care of your open houses makes your overall package as an agent very simple for billing as well as management.

What Is Missing from Open Home Pro?

Open Home Pro has a polished look to their application, but does require using an iPad or Android tablet and is not supported on mobile phones. This was a disappointing discovery, given the use of mobile phones and the expanded size of many phones, which would make this app quite useful. For agents who wish to use their phones as a one-stop office, this could not be accomplished using this app.

Something else to keep in mind with Open Home Pro is that there is no direct integration with third-party CRMs. It does require a bit of effort to integrate the potential client’s information into a system for further nurturing capabilities, but this was not unique to Open Home Pro and also found with providers like Open House Toolkit and Open House Manager App.

Lastly, if any problems or questions arise, Open Home Pro has an easy way of accessing support but the response may take longer than anticipated. This was, again, not a weakness unique to Open Home Pro.

We recommend AM Open House as the best open house app for realtors on a budget because of the impressive functionality of the free app. The free model of AM Open house is so comprehensive that the only available upgrade is the ability to customize branding for $100/month.

AM Open House Pricing

The pricing of AM Open House is based solely on how much you value branding capabilities. AM Open House offers both a basic and premium version, with the basic version including everything that the Open Home Pro paid version does except for the independent branding abilities that an agent might want.

Basic

Premium

Price

Free

$100/month

AM Open House Features

AM Open House offers an impressive range of features when compared to Open House Pro’s basic version. Although the appearance of this app isn’t as slick as others, the ease of use is relatively easy. There is no website platform, but that may not be as crucial when you have the ability to access the application on an iPhone, iPad and/or Android. Additional social media platforms can be used for sharing, such as Pinterest, LinkedIn and Instagram.

We appreciated that AM Open House understands that the heart of a successful open house application is the ability to engage with potential clients. As well as enabling realtors to customize questions and change the order they appear in, they have a number of lead nurturing abilities. Directly from the app, you can call, email, or text leads as well as send them school information, walk scores or prices changes. Also, a realtor has the ability to set up automatic emailing under the free version, which includes the ability to customize the email content and track the email.

The AM Open House app has the ability to send a seller report that includes those who attended the open house as well as the feedback they gave. This could be a useful feature for realtors if there is feedback that tends to cluster around a certain issue that requires addressing with the home seller.

While there is no MLS/IDX integration, AM Open House does have the ability to facilitate CRM integration with over 10 different CRMs, including Salesforce, MailChimp, Constant Contact and more.

What Is Missing from AM Open House?

While AM Open House has the ability to do a lot more than the Open Home Pro basic version can offer, the aesthetics of the application are not on par, which can be important to some realtors. Also, while the functionality is there, branding ability comes at a premium. The fee of branding these features seems a bit excessive, and leaves the realtor paying four times more per month than if they had subscribed to Open Home Pro.

Saying that, AM Open House offers an impressive array of features at no cost, and is certainly a worthwhile adoption for those on a budget.

We recommend Open House Toolkit as the best open house app for realtors who want the widest range of customization options, all at a reasonable price point. Users can test out the app for a 30-day free trial period, after which there is a $30 yearly fee for full functionality. However, the app is only available for Android devices.

Open House Toolkit Pricing

The price structure of Open House Toolkit is very straightforward and simple. You can subscribe directly or take advantage of the 30-day free trial period. After the 30-day period, there is a yearly fee of only $30. The free trial allows you to access all of the features you would have if paying the yearly service fee.

Open House Toolkit Features

Open House Toolkit features a clean-looking realtor platform available for Android users only at this time. It is anticipated that functionality for iPad and Kindle are coming soon, according to their website. Open House Toolkit provides a variety of features that are all accessible from your tablet, with no desktop setup required.

Features

Basic

Premium

Ease of use

Easy

Easy

CRM integration

No, but will export leads in a CSV file

No, but will export leads in a CSV file

Sorting leads

✔

✔

Sign in questions and reordering

✔

✔

Emails can come from your own email account

✔

✔

MLS/IDX integration

Automatic email templates

✔

✔

Sent from your own email address

✔

✔

Single property websites

Seller reports

✔

✔

Customer service availability

Yes, email exchange is available but response is reported to be slow

Yes, email exchange is available but response is reported to be slow

Android table only, iPad and Amazon kindle coming soon

✔

✔

They do have a website platform, though no set up is required on desktop to use the app

✔

✔

Using Open House Toolkit, you can create custom sign-in sheets, questions, and easily send customized emails from your own email account. For example, Open House Toolkit allows you to manually choose when, or if, you send your leads a follow-up email. Also, once you choose to send an email, you can send to either all attendees or just the most recent attendees.

Similar to Open Home Pro and AM Open House, Open House Toolkit allows agents to modify questions and the order they appear as well as the email content. Two things we are not seeing in the previous two applications is the ability to sort the leads based on where they are in the sales process. This was a fantastic feature that we appreciated.

The ability to have all emails coming from your own email account was also a useful feature for the app. For the yearly fee of $30, the ability to brand was outstanding and came at a lower price point than Open Home Pro and AM Open House.

The Open House Toolkit does not have CRM integration but like most, you will find the ability to export CSV file and use it as you please. Open House Toolkit also allows you to send seller reports, a feature not shared with Open House Manager and Open House Wizard.

What Is Missing from The Open House Toolkit?

Seller reports are a bit thin on Open House Toolkit, only allowing the app to send sellers the attendees who were present, but not additional information and feedback others include that might be useful to convey. For example, in Open Home Pro, sellers are sent feedback, notes, and even attendee information.

We appreciated that Open House Toolkit offers many of the features you will find in the previous two paid versions for a one-time yearly fee. However, the other constraint to this service is that the application currently only runs on Android devices.

We recommend Open House Manager App as the best open house app for basic lead collection because it focuses heavily on the sign-in experience, with customization options for acquiring the leads and with far less emphasis on nurturing or other features. This may be useful for realtors who only need to collect prospect information at their open house and who will be using other tools to manage it. A free version is available with a $20 flat fee to upgrade to the pro version.

Open House Manager App Pricing

Open House Manager App offers both a free and paid version. The free version is limited to five responses coming from potential clients, but with a $20 fee, realtors are upgraded to the pro version, which enables the ability to remove watermarks, unlimited form launches, questions, save lists, and group emails.

Open House Manager App Features

The Open House Manager App is simple and offers very basic features. However, at the $20 price point, it does the basic job of gathering leads and a general follow-up. It is both iPad- and iPhone-friendly, but we did not see Android availability yet.

Features

Basic

Premium

Ease of use

Easy

Easy

CRM integration

No, but will export a CSV file

No, but will export a CSV file

Customizable questions (multiple choice or text response)

✔

✔

Customizable branding

✔

✔

Customizable images in form

✔

✔

MLS/IDX integration

Automatic follow up emails

✔

✔

Single property websites

Seller reports

Customer service availability

No support chat, email, or phone number

No support chat, email, or phone number

iPhone and iPad friendly

✔

✔

Website platform offered

✔

✔

App tends to freeze

✔

✔

The Open House Manager app appears simplistic, as is its functionality as well. There is no social media sharing potential as you would find with AM Open House that allows you to post right to Twitter and others. However, Realtors will find that there is quick access to customizing questions (multiple choice or text response), branding opportunities, ability to provide your own links, and automate follow-up emails.

On Open House Manager, single property websites are not available and there is no MLS/IDX integration, as is the case for many others. However, unlike many listed above, there is no CRM integration like AM Open House—just the ability to export a CSV file.

What Is Missing from Open House Manager App

We would love to see their app provide a bit more offerings for the $20 flat fee, as well as minimal customer support. While the Open House Manager App does serve the function of lead collection, it would be greatly beneficial to be able to integrate with an existing CRM, offer social sharing, send seller reports, or even have very basic customer support. Some customers using the app report glitches, and there seemed to be no opportunities for the company to provide any type of assistance.

We recommend Open House Wizard as the best open house app for lead nurturing because it offers packages containing expanded integrations with over 25 of the leading CRMs. While the features of Open House Wizard itself are basic, a CRM integration package for only $10 per month makes it a compelling option. This makes Open House Wizard a good fit for realtors who already have a robust CRM.

Open House Wizard Pricing

Open House Wizard offers three different packages: the basic, CRM, and the email package. The basic package is free and comes with most things except the ability to manage your potential client. Both the CRM and email package are each $10/month, with the potential of 20 percent savings if billed annually.

Basic

CRM

Email

Price

Free

$10/month*

$10/month*

*20 percent discount if paid annually

Open House Wizard Features

Open House Wizard feels more like a website platform than a high-functioning app. While the application can be accessed by Windows, Apple iOS, Android and others, the free version does not offer extensive features as the more expanded version does.

Features

Basic

CRM

Email

Ease of use

Average

Average

Average

CRM integration

No, but sign-in leads will go straight to email

Yes, will integrate with over 25 CRMs

No, but sign-in leads will go straight to email

Customized welcome emails

✔

✔

✔

Customized questions

✔

✔

Customized sign-in pages

✔

✔

✔

Customized branding

✔

✔

✔

MLS/IDX integration

Automatic welcome emails

✔

✔

✔

Automatic follow up emails

✔

✔

✔

Single property websites

Seller reports

Customer Service availability by contact button on website only.

✔

✔

✔

Offers website platform

✔

✔

✔

Works on any device (i.e. Windows, Apple iOS, Android and others)

✔

✔

✔

No specific app for iPhone or Android phone

✔

✔

✔

Open House Wizard allows you to have basic sign-in pages with leads going to your email, if you use the free version. The free version can handle only up to six sign-in visitors per day, so it is not a practical solution for agents who hold open houses with many visitors or more than one on a given day. There is no option to customize the questions being asked in the free version, there is no option add notes, nor the ability access your lead by an exporting option. AM Open House had an impressive array of free features that dwarfed Open House Wizard in this area.

The premium version of Open House Wizard allows you to have unlimited visitor sign-ins, access to an advanced lead viewer, editor and exporter, and the ability to add extra questions. Open House Wizard allows for customization in welcome emails, sign-in pages, branding and questions (paid versions only). They will automate the welcome email as well as any other follow-up email. They do not offer a seller’s report and the free version does not integrate with CRMs, although paid versions do.

The CRM version of Open House Wizard, for an additional $10/month, is a worthwhile investment if you are using the platform and have a great CRM like Contactually or others. Being able to send sign-ins to one of their supported CRM platforms allows them to be nurtured by a high-powered system rather than the less robust offerings within the open house app space. Once your leads are in a system like Contactually, for example, you can put your leads into buckets, an automatic nurturing schedule, set reminders, and a host of other features to build relationships with those who attended.

What Is Missing from Open House Wizard

Open House Wizard would benefit greatly from simplifying their pricing structure and offerings. For example, even at one price point of $15 per month, if they integrated the CRMs, they could offer a range of features and still edge out the competition in areas of third-party integration and lead nurturing.

At this point, Open House Wizard is fantastic if you already have a high-powered CRM, but if you do not, the functionality of the free app isn’t a compelling reason to use the service when there are others like AM Open House that provide far better options.

We recommend Spacio as the best open house app for teams and brokerages that collaborate on the go. While Spacio provides outstanding value for individual agents, we loved Spacio’s ability to share properties with team members, consolidate team contacts in one account, and offer real-time reporting on team activities despite the price tag of $100 to $145 per month.

Spacio Pricing

Spacio offers three pricing plans, which are competitive when compared to other apps and offer a better value for teams and brokerages in particular. In pricing, we appreciated that Team packages can be expanded with additional team members at $50 for each additional five agents, rather than capped.

Spacio

Team

Brokerage

Price

$25/month ($45 discount if paid annually)

30-day free trial

$100/month for five agents + $50/month per additional five agents

30-day free trial

$145/month per office

The Spacio package is available for a $25 monthly fee with the ability to save $45 for the first year if paid annually. The team package costs $100/month for five agents and for each additional five agents, there is a $50 fee. This package has onboarding and analytics, along with sharing and permission capabilities. Both the Spacio and team package come with a 30-day free trial prior to purchase. The final package is the brokerage package, and for $145/month, realtors have the ability to auto-populate listings, custom sign-in sheets, branding, and complete in-app branding as well.

Spacio Features

Spacio has a very clean, modern appearance that is backed by an array of features. This application is available for both the iOS and/or Android user and it provides team/company-wide onboarding and team/company-wide analytics, as well as information sharing, something other platforms do not offer.

All packages include the features listed below.

Features

Basic

Team/Brokerage

Ease of use

Easy

Easy

CRM integration

✔

✔

Customizable questions

✔

✔

Customizable follow up content

✔

✔

External registration links

✔

✔

Sign-in form branding

✔

In- App branding

✔

MLS/IDX integration

Brokerage version only

Automatic email with editable email content

✔

✔

Auto-Follow up email status

✔

✔

Single property websites

Seller reports

✔

✔

Customer service via social channels and email address

✔

✔

iOS and Android App

✔

✔

Social profiling of registrants

✔

✔

Social sharing tools

✔

✔

Lead scoring for quality

✔

✔

Team & company wide analytics

✔

With the clean look they have to offer, realtors can manage their open house contacts with unlimited open houses, unlimited registrants, automated follow-up emails, and customized questions by customizing sign-in forms and in-app branding (brokerage version only).

Like other platforms, the ability to adjust questions and follow-up content is there for realtors to use. This is delivered to clients through their automated email system along with the notification of email statuses. Spacio offers a seller’s report, regardless of package. Spacio has the ability to share on different social platforms like Open Home Pro and AM Open House.

Spacio offers registration pages that are like single property sites, but the intention is for customer registration as a priority. They offer an MLS integration, but it is only available for brokerage clients.

What Is Missing from Spacio

Spacio offers a bold, clean look that is very captivating and functional. However, in order to brand the application to your liking, there is a hefty monthly fee. Custom sign-in form branding and in-app branding is only available at the team or brokerage level.

Spacio makes a clear registration first priority, and so other features for branding are clearly secondary on the platform. However, acquiring potential client information is done well, with insights from social platforms that no other open house app offered that can help you develop further relationships and qualify leads better.

The Bottom Line

Understanding what the market has to offer in open house apps can be a daunting process. We hope that you go paperless and save time in your future open houses by examining the open house apps above and put them to solid use in your business.

For the best overall open house app, we recommend Open Home Pro. With the best combination of features, functionality and price, it is our top pick to get you started.

About the Author

J Gurner

Julie Gurner is a staff writer at Fit Small Business, specializing in Real Estate. As a doctor of psychology who also took the real estate agent course, she has renovated and flipped properties in multiple states. Julie has been featured in The Huffington Post, and her answers on Quora have received over 7 million views. Her interests include restoring old homes, keeping fit, and real estate investing. She lives in Lancaster, PA with her wife, rescue dog, and curious cat.

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