Update 1: As of 9th Feb, the tweet has now been deleted.
Update 2: Some of those @timcook-ing him in mocking tweets have now been blocked (via PhoneArena)

Apple CEO Tim Cook found himself on the receiving end of a lot of ‘Shot on iPhone’ snark when he tweeted a blurry photo at the end of the Super Bowl 50 game. The photo appears to be motion-blurred due to the slow shutter speed in the low light.

“Pagano feels it’s a competitive advantage to give players all the information at their fingertips and for them to learn in a way they have grown accustomed to,” says Ryan Fannin, the Colts’ director of football information systems. “It’s not about pen and paper anymore. We are able to tie a video with a diagram of a play. It helps players learn, and it’s a huge benefit for the team.”

The team also provides game films and video of their practices over streaming video, allowing players to review game and practice footage on their iPad devices. In past seasons, Colts players primarily watched game film using specialized computer equipment at team meeting rooms at the Colts’ practice facility. “It’s much easier,” Fleener says of the iPad ­devices. “You can watch from home.”

When players log in to their devices from the practice facility or from home, they can download the latest playbook from their coaches as well as daily practice schedules, travel itineraries, motivational notes and strategic tips from their position coaches, Fannin says. The digital playbook is more than a PDF. With the app, players can select categories of plays. Coaches can also attach a video to a specific play, so players can see the play in motion.

While the Phoenix Suns decided earlier this month to purchase Samsung’s Galaxy Tab for interactive playbooks, a report from Denver Post this morning detailed the Denver Bronco’s decision to switch its 500-page playbooks to iPad versions.

This season, the team will hand out iPads that feature the week’s game plan, scouting reports, video clips and other relevant data… A key component to the software is that it runs in the background even when a player is not reviewing the playbook, enabling the app to determine when a coach has an update to push to players, such as a new short-yardage and goal-line package… When a player isn’t connected to Wi-Fi, the app will update using the iPad’s high-speed connection on Verizon’s LTE network.