Burberry Says Bogart Image Use Flouts No Trademarks

Law360, New York (May 2, 2012, 10:01 PM EDT) -- Burberry Ltd. on Wednesday launched a suit against Bogart LLC, seeking a declaration that it has not infringed the late Humphrey Bogart’s trademark rights by using a photo of him in a Burberry trench coat in a historical timeline on social media sites.

The London-based clothing brand says in a complaint filed in New York federal court that it has been contacted numerous times by Bogart LLC, which claims that it exclusively owns and controls the name, image, likeness and celebrity identity of the late movie...