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Kimberly Nasief, founder of Measure CP, joins HS Brands

October 11, 2018

FOXBOROUGH, MA, October 11, 2018 – HS Brands announced today the addition of Kimberly Nasief, the founder of Measure CP, to its leadership team.

Ms. Nasief expertise in the use of video technologies to enhance a company’s insight into its brand, customer, and service experiences adds a new dimension to HS Brands’ suite of brand protection, mystery shop, and market research programs. She also brings extensive experience in data analytics innovation.

“It’s an excellent addition to our services,” said HS Brands CEO, Tom Mills. “Kimberly’s experience and knowledge will greatly benefit our new and existing clients. Also, providing video shops, data analytics, and new verticals in health care, senior living, and automotive is in line with our mission to offer cutting-edge advancements to the industries we serve.”

The new service means clients can use video shops to evaluate their customer’s experience. In a business environment where brand reputation and standards are critical to success, video shops offer a real-world view of customer service and compliance with a brand’s standards.

“I’m excited to join HS Brands,” said Ms. Nasief. “It’s an opportunity to bring video technology to a larger, global audience, and to do so with the support of a great team of professionals.”