Foot Locker Opened Its New West Coast Flagship

New flagship store located at the corner of Hollywood and Highland in Los Angeles.

Foot Locker opened its first West Coast flagship store, in Los Angeles at the Hollywood and Highland Center, according to Retail Dive. The location features a unique layout spanning more than 17,000 square feet of retail space and organized by brand, rather than by product category.

Foot Locker said the location features personalized experiences for customers, though it didn't elaborate on details. It will also include product drops that kick off with an exclusive line of Yeezy Boost, Kanye West's collaboration with Adidas. More such product releases are to follow, according to the company.

The grand opening included special appearances from Nipsey Hussle and DJ Skee, and Lakers’ small forward, Brandon Ingram. There was also a number of hyped drops, including the adidas Originals Yeezy Boost 350 V2 Blue Tint and limited restocks like the Nike Air Force-1 High Just Don.

The store will also host special events leading up to the NBA All-Star Weekend, which is set for L.A. next year.