King Features Launches Jacqueline Bigar’s Horoscopes for Mobile

NEW YORK, NY and BOSTON, MA – July 30, 2008 – King Features Syndicate, a global leader in the syndication of comics, columns, editorial cartoons, puzzles and games, and Skycore LLC, a value-added service provider specializing in MMS (Multimedia Messaging Service) technology for mobile phones, have today announced the immediate availability of accomplished astrologer Jacqueline Bigar’s daily horoscopes on subscribers’ mobile phones using Skycore’s Cellyspace MMS platform.

Subscribers to Ms. Bigar’s feed will receive a daily slideshow including their horoscope plus the “Born Today” and “Happy Birthday” features of her popular column, “Bigar’s Stars.” The Cellyspace platform delivers content in a slideshow format optimized for each handset. Content is delivered using MMS technology for most handsets because MMS allows content to be received in a subscriber’s inbox in the same, familiar way they currently receive text messages (SMS).

“We are excited to work with King Features Syndicate and their celebrated astrologer, Jacqueline Bigar. MMS technology is well suited for premium content syndication. Our technology enables the delivery of text feeds and multimedia feeds including many images and over 4000 characters – all within a single MMS,” said Rich Eicher, President of Skycore, LLC.

Users can sign up to receive their mobile horoscopes by sending a text message containing their astrological sign (i.e. GEMINI) to 33563. Additionally, users can sign up through an online form located Ms. Bigar’s Web site (http://www.jacquelinebigar.com). The service costs $2.99 per month and is billed directly to the subscriber’s mobile phone.

King Features Syndicate is a member of Hearst Entertainment and Syndication Group, which combines Hearst Corporation’s cable network partnerships, television programming activities and newspaper syndication and merchandise licensing operations. King Features is the world’s premier distributor of comics, columns, editorial cartoons, puzzles and games, distributing in print and online some 150 features to nearly 5,000 newspapers around the globe. It is one of the largest and most experienced organizations in merchandising licensing. Among its most beloved and successful classic characters are “Popeye” and “Betty Boop.”