What does NPS® stand for?

The NPS survey asks a simple question on a 0-10 scale. Anyone who answers between 0 and 6 (aka detractors) is considered a source of bad PR, while respondents who provide a score of 9 or 10 (promoters) would likely recommend your brand in a heartbeat.

Net Promoter Score® calculation is very easy – you subtract the percentage of detractors from promoters. Over time, you make sure detractors stay an insignificant minority, and promoters are the mainstream voice of the customer.

Why should I take NPS® survey for a test drive?

Along with CSAT survey, it’s one of the most effective customer experience metrics.

NPS surveys note high response rates, and they’re quick and easy to complete. Also, as the feedback you collect is numerical, it can be analyzed within seconds.

Here’s a real-life example of how NPS® surveys can make the world of a difference for your feedback quality!

It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.

— Michael / Head of Marketing at Logojoy

Ask follow-up questions and learn the whole story

Sometimes, apart from the NPS result itself, you’ll also want to uncover the “why” behind certain responses. With Survicate NPS® survey templates, you can automatically ask follow-up questions, depending on the answer to the first question.