The first ingredient in the food is lamb meal, making up 20% of the product. The second ingredient is rice, which is a decent quality grain also making up 20% of the product. further grains are maize (corn) and barley. Barley is a decent quality grain, but corn is problematic in dog food. It is a difficult to digest grain commonly associated with allergy problems. We prefer not to see this grain used. The combined grain products are likely to outweigh the meat content by some margin, and this is a grain heavy food.

Poultry fat is a further low quality ingredient rarely found in anything but very low quality foods. Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". Albumen is a substance similar to egg white. Hydrolysate is a further low quality product not found in high quality foods.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

The food has added minerals, but no information about these is given and it may contain synthetics. Likewise, there is not information given about preservatives which could include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.