Did you know that 72% of people prefer receiving promotional content through email, compared to 17% who prefer social media?

Email marketing is one of the most effective ways to market your audience. It’s time to step-up the game!

“No matter how old it gets, email marketing will still be relevant.”

~Paras Arora

In social media, often our marketing messages can get missed or simply ignored. Yikes!

With a constant bombardment of social content from other influencers, brands, and friends, customers can become focused on information they think is important.

Unfortunately, you just can’t reach your entire audience…

Your posts become pushed further and further down the feed.

Content that you painstakingly take the time to put together shows up temporarily. If that content is missed, it’ll just be replaced with another piece of content. Unfortunately, you’re just a cog in the social media machine.

When it comes to email marketing, it may be a pleasant surprise to learn that emails have an astonishing ROI of 3800%!

With new forms of marketing showing up every year, a staple in the marketing arsenal, email marketing, is still one of the most efficient ways to reach your audience.

Whether you’re driving traffic back to your site/app, selling products, providing information, or whatever your call-to-action may be, emails provide you with a way to get your customers complete attention.

“There is no formula for the perfect email – Authentic and honest messaging works.”

~Anonymous

Email marketing can be tricky for first-time marketers. Even as an experienced email marketer, there can be small adjustments you can make to ensure your audience opens and engages with your content.

We have put together a curated list of email marketing tips, resources and tools that will help you improve your email marketing campaign strategy.

As you adjust your email marketing strategy and follow these email marketing tips make sure that you’re focusing on these four important steps:

STEP 1: The first step of any email campaign is to have your emails delivered to your customer’s inbox and not end up in spam.

STEP 2: The second step is to increase your open rates.

STEP 3: The third step is figuring out how to engage your audience, so they perform your call-to-action.

STEP 4: The last step is figuring how to decrease your number of unsubscribes.