Here are three lesser-known copywriting tactics designed to not only snatch your audience’s attention, but to also keep them gobbling up your every word.

1. Qualify your readers (they’ll love you for it)

I bet you’ve heard this adage before:

“If you’re marketing to everyone, you’re marketing to no one.”

Yet, a lot of bloggers — especially those writing for multiple personas — don’t always qualify their readers for specific types of content.

By that, I mean:

Make it clear who your content is for — and who it is not for.

Why’s it important to do this?

Two reasons:

You’ll create a stronger bond with your target audience. People will be more likely to keep reading if they feel confident that what you have to say is tailored to folks just like them. We’re naturally more inclined to consume content that is highly relevant to our situation or how we see ourselves.

You won’t frustrate readers who aren’t interested. Readers may feel misled if they read 500 words only to realize the post doesn’t apply to them.

It’s pretty easy to qualify your audience, too.

Copywriters use “ideal for” statements to let prospects know they’ve got an offer that’s perfect for them, and they work just as well in content.

Don’t be shy about pinpointing who will benefit most from your content.

It gives you a surefire way to craft targeted, emotional copy that pulls in the right audience.

Now, a lot of content marketers are great at bringing up the problem and delivering the solution. But it’s the agitating part that’s often overlooked.

So, how do you “agitate?”

Rather than jumping right into the solution, first paint a picture that shows the full consequences of your reader’s problem. Make ’em feel it on a raw, visceral level.

That way, they’ll fully understand why they must keep reading your content. And that’s good for them and for you.

Now, the trick is figuring out how much to agitate the problem.

You may be able to make the reader’s pain feel visceral with a sentence or two. Or, sometimes it could take more time to ensure the audience really understands the scope of their struggle — but once they do, you’ll have their unwavering attention when you trot out the solution in your content.

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