Toyota Uses Actual Bull Crap To Fight Critics Who Called BS On This Model

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Cow crap AND Morgan Spurlock!

Toyota has cheekily fired back at critics of its hydrogen-powered Mirai in a new video directed by Morgan Spurlock. “Fueled by Bullsh*t” follows a Toyota engineer and farmer as they convert cow pies into hydrogen fuel. The video is part of a larger ad series, dubbed “Fueled by Everything," promoting the automaker’s use of alternative fuels. The video itself is pretty fascinating if you’re interested in science or if you just want to know how the hell cow crap can propel a car.

A lot still needs to happen to make hydrogen cars feasible. But at least Toyota has done its small part by launching the first viral hydrogen fuel cell video. Oh, and by releasing the Mirai.