el Jimador Launches Mango and Mexican Lime Flavors

LOUISVILLE, Ky. — el Jimador announces the launch of its first two flavor extensions, Mango Mango and Mexican Lime. These new offerings not only leverage the trend in flavored spirits, but also the popularity of mango and lime margarita flavors. The product will be available at chain liquor and grocery stores locations throughout CA, FL, GA, IL, MD, OR, TN, TX and WA, beginning July 24, a date celebrated as National Tequila Day.

“Casa Herradura has always been committed to innovation and the launch of these two extensions reflects our passion for offering consumers new alternatives that enhance their experience,” said Mark Grindstaff, Group Brand Director for Brown Forman Tequilas. “We are excited to provide adult consumers with el Jimador Mango Mango and Mexican Lime flavors that have the versatility to be enjoyed chilled on their own or in a cocktail, and are ideal for any occasion.”

Mango Mango features an exciting blend of ripe mango, rich tropical fruit, and a hint of crisp citrus paired with creamy vanilla notes. On the other hand, Mexican Lime infuses the citrus and tangy flavor of the popular fruit, with el Jimador’s signature agave aroma. el Jimador Mango Mango and Mexican Lime are inspired by the beautiful fruit trees grown on the grounds at the hacienda. The Casa Herradura distillery has over 15 different types of fruit trees. Both of these flavors are available in 750 ml bottles at a suggested retail price of $19.99.

The new flavors aim to inspire and celebrate the adventurous lifestyle of adults 21 and older. Their launch is being supported by an integrated marketing campaign that includes out-of-home advertising, POS displays, digital support, thematic recipes, and public relations.

From Casa Herradura, established in 1870, el Jimador is a premium brand named in honor of the men, who harvest the locally grown agave with great pride and care. To learn more about el Jimador, visitwww.eljimador.com.