The Best of Both Worlds

For your clients who are loyal to Essie, introduce them to Essie Gel for the best of both worlds. Allow them to rediscover the brand by explaining that the gel-polish collection comes in the same colors they know and love, just with a different name and state-of-the-art gel formula. Essie recommends the following pairings for the season: For the client who loves Ballet Slippers (polish), suggest Dance Class (Essie Gel); Sugar Daddy (polish), Deep Pockets (Essie Gel); Mint Candy Apple (polish), Fashion Crowd (Essie Gel); Smokin’ Hot (polish), Super Good (Essie Gel).