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iPad: Past, Present, and Future

When Apple first released its iPad, nobody knew just how great its impact would be. We've since seen the iPad and iPad 2 explode on the market and, in the course of just two years, become an integral part of our lives. The new iPad 3 may change that all over again.

We take a brief look back over the two-year history of the iPad to see how far it has come and how far the iPad 3 may take us.

iPad: Past, Present, and Future

1.
iPad: Past, Present, and Future“Like the iPhone, the iPad is really a vessel, a tool, a 1.5-pound sack of potential. It may becomemany things. It may change an industry or two, or it may not. It may introduce a newcategory — something between phone and laptop — or it may not. And anyone who claims toknow what will happen will wind up looking like a fool.” — David Pogue, New York Times, Jan. 27, 2010

2.
Rumors and SpeculationSept. 2002: A reporter from the International Tribune Heraldasks Steve Jobs how he feels about the tablets. He says,“We’re not sure the tablet PC will be successful.”August 2004: A UK reporter states that Apple has ﬁled forEuropean trademark protection of "an iBook screen minus thebody of the computer."July 2008: In an earning conference call, Jobs says “We’re busyﬁnishing several more wonderful new products to launch in thecoming months.” Executives repeatedly mention an upcoming“product transition.”January 13-14, 2010: Gawker offers up to $100,000 forpictures, videos, or other detail about the tablet. Apple promptlysends a cease-and-desist letter the next day.January 22, 2010: The WSJ predicts that Apple’s tablet devicewill “reshape businesses like textbooks, newspapers, andtelevision... the way his iPod revamped the music industry.” An image from an early Apple tablet patenthttp://theweek.com/article/index/104971/apple-tablet-rumors-a-comprehensive-timelinehttp://images.fastcompany.com/infographics/timeline/timeline6.3.swf

3.
The Announcement January 27, 2010“iPad creates and defines an entirely new category of devicesthat will connect users with their apps and content in a muchmore intimate, intuitive and fun way than ever before.” -Steve Jobs http://www.tubechop.com/watch/287664

5.
Initial CriticismMany critics and bloggers slammed the iPad for • Some describe iPad as “Just a Big iPod Touch”, or athe following features: big iPhone without a camera. Others go on to question whether there is a need for a third device at all.• No multitasking • Two hours after Jobs wrapped up his iPad demo, the• No physical keyboard term "iTampon" was trending higher than "Apple,"• No memory card slot "Steve Jobs" and "Apples iPad" on Twitter.• No Adobe Flash• No camera or iChat capabilities • Groans and boos erupted when Jobs announces AT&T• No HDMI port as the sole service provider. Critics wonder how AT&T will deal with the enormous increase of data trafﬁc.• 4:3 aspect ratio• Dependence on AT&Ts 3G service • Although the native applications look and function• Dependence on adapters better because of the larger display, some say that the• Running iPhone OS 3.2, rather than a rumored 4.0 images, icons, and text aren’t as crisp.

7.
The Aftermath • Apple sells over 300,000 iPads in the US the ﬁrst day • iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the ﬁrst day • One million iPads sell in 28 days, less than half of the 74 days it took to achieve this milestone with iPhone • Steve Jobs reports during an October 2010 conference call that Apple sold more iPads than Macs during the fourth ﬁscal quarter • By the time iPad 2 is announced, nearly 15 million ﬁrst generation iPads have been sold, generating $9.5 billion in revenueThe e-mail sent out to Apple customers that morning.

8.
And the Critics Change Their Tune “Like the first iPhone, iPad 1.0 is a John the Baptist preparing the way of what is to come, but also like iPhone 1.0, iPad 1.0 is still fantastic enough in its own right to be classed as a stunningly exciting object, one that you will want now and one that will not be matched this year by any company.” — Stephen Fry, The Guardian “The iPads touch-based interfaced could be the first tablet device that gains widespread adoption and therefore make touch-based navigation mainstream. In fact, the iPad may just be the beginning of computer manufacturers creating devices that are manipulated by more natural, touch-based means.” — Ian Paul, PCWorld “Today we talk about "getting on the Internet," but with iPad you can have a persistent online connection, and thats a pretty profound shift. Combine the form factor with the 24/7 link to a store, and you have the perfect machine for impulse purchases.” — The Daily Beast

9.
iPad 2 Debuts• On March 2, 2011, Steve Jobs makes a surprise appearance at a company event to announce the iPad 2• He calls 2010 “The Year of the iPad,” predicts 2011 will be “The Year of iPad 2”• While the hardware undergoes major upgrades including much anticipated cameras, the price stays the same The invitation sent to the press before the announcement.

10.
Major Improvements New A5 chip: up to 2X faster CPU, up to A4 chip 9x faster graphics Front and rear-facing cameras for FaceTime, No camera video recording 0.34 inches thick. 33% thinner than 0.5 inches thick the original iPad. 1.5 lbs 1.3 lbs Comes in black only Comes in black or whiteAT&T only service provider AT&T and Verizon are service providers No accessories HDMI adapter and Smart Covers

12.
iPad 2: The Aftermath • Apple sells close to 1 million units during its debut weekend • Between March 11-26, 2011 (release date to when the Q2 ﬁscal quarter ended), Apple sells 4.69 million iPad 2s • Apple sells 9.25 million iPad 2s in Q3 2011, and 11.12 million iPad 2s during Q4. • Based on Dec. 2011 data, Apple now owns 90.4% of the tablet market share for consumersSan Francisco’s Apple Store the day of the iPad 2 launch. Source: CNET

13.
iPad 2 in the Enterprise• In November 2011, 92 to 93 percent of the Fortune 500 were deploying or testing iPad within their enterprises• iOS took 94.7% of overall tablet activations during Q4 2011• Less than nine months after the iPad’s initial release, Medtronic had deployed 4,500 iPads, Boston Scientiﬁc had rolled out 2,000, and St Jude Medical, Abbott Labs, Zimmer Holdings, and Stryker had all rolled out units as well Good Technology Device Activations Report, Q4 2011

14.
Current Uses of iPad in the EnterpriseGeneral Electric, SAP and Standard Charter havedeveloped internal apps for training, currencytracking, and business process management.Alaska Airlines, American Airlines, and Chinese airlineEVA are using the iPad in cockpits to replace paper-based navigational and reference information pilotscarry with them on every ﬂight.Nurses with WhiteGlove House Call Health use iPadsto chart and submit Rx medication orders, review themembers’ medical history, complete forms, andtranslate when patients who do not speak English.Wineries are using iPads in their vineyards to the callup weather data and soil proﬁles, record qualityassessment, and make harvest decisions on the spot.http://www.apple.com/iphone/business/proﬁles/ge/http://mashable.com/2011/02/24/ipad-productivity/http://news.cnet.com/8301-27076_3-57389731-248/u.s-air-force-to-spend-$9m-on-ipads-for-ﬂight-manual-reboot/

15.
And then there Were Three • On March 7, 2012, Apple CEO Tim Cook announces the new iPad, along with a new Apple TV with 1080p resolution • While the media has suggested “iPad 3” or “iPad HD” as the device’s new name, Cook calls it simply “the new iPad” • The new iPad has a faster processor, iSight 5-megapixel camera, high-resolution retina display, and 4G LTE speed. The price point and battery life stay the sameThe invitation sent to the press for the March 7th announcement.

18.
Medical Professionals• HD resolution will position the iPad as a primary diagnostic tool for physicians• The A5X quad-core processors will bridge the iPad and a traditional workstation, making possible powerful image reading and viewing of 3D data such as MRI, CAT, and PET scans• Voice dictation will allow physicians to quickly enter patient notes• Bluetooth 4.0 will enable iPads to sync with wearable devices such as glucose monitors for instantaneous data visualization and analysis

19.
Field Service Workers• The improved iSight and more powerful photo editing will allow ﬁeld workers to snap high- resolution shots directly from the iPad• A signiﬁcantly faster processor will enable greater functionality, increase remote employee productivity, and position the iPad as a signiﬁcant laptop contender• 4G LTE speed will empower employees to send and receive documents from anywhere

20.
Retail• For iPads used as kiosks in a retail or marketing environment, HD retina display will allow consumers to see more detail from further away• Barcodes can be more quickly scanned with the higher-quality iSight camera• Higher resolution and quad-core processing speed will provide a seamless tablet commerce experience