Marketo to debut automated email marketing platform

San Mateo, Calif.—Marketing automation company Marketo Inc. is set to introduce an email marketing solution intended to transition marketers from traditional platforms to automated email campaigns.
Marketo's Dialog Edition, available Oct. 25, allows marketers to respond to individual behaviors in real time with personalized content triggered by interactions on websites, social networks or previous emails. The platform can automatically move prospects and customers among content streams based on their behavior and manage communications across customer life cycles without manual intervention, the company said in a statement.
The product also tracks which content has been sent to which recipient to help control frequency of messages and ensure no one receives the same content twice, Marketo said.