IRO is a Parisian-based brand founded in 2005 by brothers Laurent and Arik Bitton. Inspired by their love of rock music and the fashionable women in their circle of friends who had an original sense of style, they created a clothing line with a distinct vintage feel that at the same time mirrored a nonchalant, easy chic style. The line includes both men’s and women’s ready to wear, accessories, footwear, and small leather goods.