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Cook made the comments in a speech that offered a vigorous defense of Apple's capital allocation practices. Activist investor David Einhorn has targeted the firm for failing to distribute more of its $137 billion treasure trove to shareholders.

What does retail have to do with Einhorn's griping? Nothing directly, but Cook said that Apple plans to invest heavily in its retail stores by upgrading 20 existing locations, and adding 30 more in various spots around the world. In the video below, Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova applauds the idea, and suggests that Apple get even more aggressive with its retail operations. Please watch, and then be sure to leave a comment to let us know what you think.

Author

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At Fool.com, he covers disruptive ideas in technology and entertainment. Find him online at timbeyers.me or send email to tbeyers@foolcontractors.com. For more insights, follow Tim on Twitter.