Princettia paired with major Breast Cancer Awareness promotions in Japan

Suntory Flowers partners with major brands to support Breast Cancer Awareness and fundraising. Bright pink Princettia euphorbias have become the perfect plant for Pink Ribbon promotions.

Cosmetics and fragrance giant Estee Lauder celebrates the 25th year of its breast cancer awareness campaign (www.bcacampaign.com). The event kicked off September 29th in Tokyo’s Ginza shopping district. A pink maze led people through educational displays and to a photo spot, where participants posted their pictures to #pinkribbon25.

Japan Airlines also had a special “pink flight.” Passengers received a pink rubber bracelet, a breast cancer awareness card and a Princettia plant as a gift.

Suntory also worked with a lingerie brand called Wacoal to support its “Love Your Bust” campaign. Princettia was displayed in Wacoal stores as part of the celebration.

Last, but not least, a portion of Princettia sales will be donated to the J. POSH Pink Ribbon Fund of the Japan Breast Cancer Pink Ribbon Campaign.