Video: Evolving media: Brainwave Input

Dale Herigstad: So another kind of input-- we have been working with Emotive in San Francisco, based in San Francisco, who has a product which is a beautifully designed headset, a little head gear thing, designed by IDEO that goes, you fix it out on your head and what it does is you can do cognitive actions, also with your hands and body. But you can imagine that there are also some non-conscious things that are coming from your mind. How do you utilize that without having to consciously think of it and click a button? So what it can do is it can actually track facial emotions, there's a gyroscope in there. But it also is reading our eye blinking, eye direction, your mouth, whether you are smiling or not smiling through picking up the muscle motion through your brain.

Welcome to the future of media experience. Meet Dale Herigstad, Chief Creative Officer at Schematic—the company behind some of the most innovative ways to interact with your world. Remember the scene from Minority Report where the Tom Cruise character physically interacts with digital media? Dale was the mind behind that scene—and the mind that is bringing similar experiences to the real world. Dale and his company, Schematic, are transforming the future of user interfaces, brand relationships, and advertising. This installment of Creative Inspirations takes viewers inside their profoundly collaborative and innovative environment—where new ideas seamlessly integrate across multiple platforms. Experience why Dale says, "the interface is the brand."

Evolving media: Brainwave Input

Dale Herigstad: So another kind of input-- we have been working with Emotive inSan Francisco, based in San Francisco, who has a product which is a beautifullydesigned headset, a little head gear thing, designed by IDEO that goes, you fix it out on your head and what it does is you can do cognitive actions, also withyour hands and body. But you can imagine that there are also some non-consciousthings that are coming from your mind. How do you utilize that without having toconsciously think of it and click a button?So what it can do is it can actually track facial emotions, there's agyroscope in there. But it also is reading our eye blinking, eye direction,your mouth, whether you are smiling or not smiling through picking up themuscle motion through your brain.

So probably the most interesting thing about this for me was utilizingcognitive, I mean, you're actually making things happen. What this is picking up isnot his hands, but it's inside his head. He is thinking lift this up. He hasassigned his brainwave pattern to certain functions: lift, move, rotatewhatever, like that. And I have used this by the way and it does work.But you assign that and then you can actually -- he is using his hands becauseit's easier to think that way. It's interesting he can't stop using his hand, but if you put his hands down,you can actually just think it and it would raise up and raise down.

So some very interesting applications for the handicapped and this is for people, you could imagine,who are quadriplegic and can't make use their limbs, could actually this to controlcertain functions on a computer. And then another interesting type of activitythat's being registered through brain input is actually your emotional state.And in this case, we created a kind of a mock-up of a content delivery systemwhere you could, with the headset on, you are using your hand through yourremote control or other kinds of hand navigation or gesture and it's presentingcontent to you, but it's also in real- time picking up your response to thatand sort of taking away and bringing up new stuff.

So you could see there is sort of-- again it's just picking up brain activitywithout you having to consciously click on things. This particular notion isinteresting. One way to understand it is that they are using it for games whereif you wear the headset and you are playing a normal game with the regulargame controller, what this is registering, what the headset registering is youremotional response to, say, the differences between frustration and boredom.So if it's sensing you are getting bored, it will automatically raise thelevel of game up to be more difficult. Or in the reverse, if you are reallygetting frustrated, it will drop the level of the game down a bit. So again,those are actions you would normally have to click through a button but it's just picking up that data from your head.

There are currently no FAQs about Creative Inspirations: Dale Herigstad & Schematic, Interactive Design Agency.

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