BRIEF - Fashion PR Team Relaunches a Classic Consort

Brandnation's Fashion PR agency team were hired to launch iconic performance clothing brand Henri Lloyd’s Heritage CONSORT jacket collection to men’s and women’s consumer media, bloggers and influencers. The team was also responsible for supporting a series of regional pop-up events in six key House of Fraser stores, liaising with regional press, bloggers and buyers and executing a strategic seeding programme with influencers.

RESULTS - Influential Editorial Drives Sales

• Digital and print media coverage in key men’s and women’s titles including The Times, GQ, Shortlist, T3 and The Telegraph

• Regional coverage in all roadshow cities including Glasgow, Nottingham, Manchester and London

• Men’s bloggers including @theeverydayman, @jaredldn, @apetogentleman and @chicgeek all wore a CONSORT jacket and featured a blog post with Social Media