ERSTE Foundation NGO Academy: Online Campaigning

What do social media and social change have in common?

Project description:

Great social impact projects require great communication strategies as well! Better goal planning and campaigning brings greater visibility. Empowering NGOs with online campaigning skills makes it more likely for their ideas to reach the right audience and for their projects to realize their full potentials.

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During our two-day workshop about online campaigning, we have taught around 20 participants from various NGOs, members of ERSTE Foundation network on how to improve their communication on social networks. In addition to learning about audience targeting, media planning, social media communication and campaign implementation by working on their own campaigns, all the participants had the opportunity to exchange experiences and gain new knowledge through conversations with experienced advocacy initiatives and NGOs from Croatia.