Eddy Cue, Apple's senior vice president of software and services, predicted in a statement that HBO GO and WatchESPN still will be "huge hits on Apple TV," given the two apps are some of the most popular for iOS.

Apple's set-top box currently hosts a number of apps for Apple's own services like iTunes and Apple movie trailers, but also includes third-party streaming services like Netflix and Hulu Plus.

Now, HBO Go users get unlimited access to HBO shows, plus bonus features and special behind-the-scenes extras. WatchESPN on Apple TV delivers live access to ESPN and its related channels.

Additionally, curated ESPN on-demand video such as highlights and news clips from ESPN.com will be accessible through WatchESPN for the first time via Apple TV to all users.

About the author

Joan E. Solsman is a senior writer for CNET focused on digital media. She previously wrote for Dow Jones Newswires and the Wall Street Journal. She bikes to get almost everywhere in New York City and has been doored only once.
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