In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership websites.

The report also emphasizes the need for dealers to invest in proper education so that they can inspect ALL their online marketing efforts.

I look forward to your feedback on this research.

Happy New Year ADM Community.

EDITOR ADDS:

Dealers – Are You Throwing Away Your Money on Email?

We have identified two types of email marketing agencies: companies who are on our radar screen for producing abnormal website traffic and companies where their email marketing traffic looks normal in Google Analytics.

Do you know how to tell the difference?

The majority of dealers using conquest email marketing services, that we interviewed, admitted that they did not have the skills to inspect the visitor traffic to their website from email marketing campaigns.

Even digital marketing agencies that were reselling conquest email campaigns were unaware of the skills needed to inspect the claims of the email companies.

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