Iron House – Round the World IPA Series

Branding, Copywriting, Illustration, Print

We designed and named a series of limited edition IPA beers that reflect the flavour style that is commonly associated with each region. This was primarily a brand equity exercise – to promote and build the parent brand Iron House as an innovative and interesting boutique brewery. This limited edition beer was also supported by a range of promotional tee-shirts and posters which helped tell the story of each variety. We paired this with fun and clever copywriting to compliment the style of the illustrations.