Recruitment content promotion is the process of sharing recruitment content across multiple venues, channel and places.It is a great way to boost your recruitment content’s visibility and maximize its ROI.

Unfortunately, most HR professionals fail at promoting their recruitment content.They simply don’t know where to start or how to do it.

This is why we created the list of the best places where you can promote your recruitment content.

What are the best places to promote your recruitment content?

There are many different places where you can promote your recruitment content.However, you probably don’t have the time and resources to utilize all of them. This is why you need to focus on a few that work best for your company.

But what are the best places to promote your recruitment content? How to choose them?

Conclusion

Defining your candidate persona and creating a candidate journey map does require some time and research.However, it is well worth it because it will enable you to discover exactly where you should be promoting your recruitment content to ensure the highest ROI.

List of top places to promote your recruitment content

Here is the list of the 10 best places where you can promote your recruitment content:

1. Your company's career site

Your career site is the cornerstone of your recruitment marketing strategy.

This is because:

All roads lead to your career site.

According to LinkedIn research, 59% of candidates visit your company career site after discovering a job. This means that your career site must be full of great recruitment content which will convince your candidates to apply.

Quick tips:

Check if your company’s career site has the perfect anatomy

Get inspired by these great career blog ideas

2. Your company's social media profiles

Social media networks (such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc.) are a great place to promote your recruitment content in a simple, fast and affordable way.

It is also a place where you can reach passive candidates who aren’t actively looking for a job.

You don’t necessarily have to promote your recruitment content on all social media networks.Choose social media networks where your ideal candidates spend most of their time.

3. Your employees’ social media profiles

Asking your employees to share your recruitment content on their personal social media profiles is one of the most effective tactics for promoting your recruitment content.

This is because the recruitment content shared by employees receives 8 times more engagement than content shared by brand channels, according to Social Media Today.

Quick tips:

Make it easy for your employees to share your recruitment content. Send them a direct link and prepared copy so they can post it in just one click.

You can also encourage your employees to create and share their own content!Just make sure they tag your company’s so you can share their content too.

4. Online forums

Online forums are very effective, but often overlooked place to promote your recruitment content on.

You can choose between numerous different forums, from general ones to those dedicated to special industry area or any other topic.

Think about the kind of topics and themes that would interest your candidate persona, or choose based on the location...whatever works better for you!

Quick tip:

Don’t be spammy! Avoid dumping your recruitment content and moving on to another place.

Try to start a discussion and interact with the community.

5. Career Blogs

Blogs are another relatively underutilized place where companies can promote their recruitment content.

Make sure you publish your recruitment content on a career blog on your career site.

You can also offer to write a blog post as a guest author on a blog that your candidate persona reads.

Quick tip:

We are always on a lookout for a great recruitment content!If you would like to publish a guest blog on our own, Talentlyft blog, you can check out the details here.

We will gladly include your job openings in your guest blogs to help raise interest in your company and get you more high-quality job applicants.

6. University’s websites

If you’re looking to attract top young talent, then university websites are your go-to places for promoting your recruitment content.

Many universities and colleges offer an opportunity for employers to advertise their recruitment content completely free of charge.

University staff is often very glad to help you promote your opportunities to their students and recent graduates.

Quick tip:

Besides publishing your recruitment content on the university website, ask your university contact person to promote your content through their newsletters and their internal online portal to reach more students.

8. Virtual career fairs

Virtual career fairs are a fast-growing trend in the recruitment industry. This is because they are very convenient both for job seekers and employers.

Virtual career fairs offer an online space where employers and job seekers can interact and establish a direct, real-time communication.

Quick tips:

A great perk of using this virtual space is the opportunity to engage with your candidates in video, voice or text chat.

However, don’t forget to utilize the possibility of organizing a webinar. It is a great opportunity to attract passive candidates who are not yet ready to apply and prefer researching their options in a low-pressure environment.

9. Job posting sites

There are many job posting sites where you can publish your recruitment content .If you aren’t already utilizing them, you’re missing out!