Lead Management Roadmap

$25.00

Author(s)
Dianne Kim, Julie Schwartz, Kathy Macchi

Published November 28, 2012

6 Pages

Category

Type Member Research

6 Pages

.PDF Format

Building an effective lead management program is a top priority for most marketers, yet only a handful of them consider lead management a core competency.
ITSMA’s four stage Lead Management Roadmap can help marketers become a lead management front runner, by showing them how to:

Develop the infrastructure and formal processes to manage and track leads

Implement and integrate marketing automation systems with CRM to support a closed-loop lead management process

Align closely with sales

Use data to build buyer personas and generate quality leads

Analyze buyer behavior to build predictive models and score leads

In addition, ITSMA’s lead management roadmap outlines six areas of focus for marketers to keep in mind when building a best-in-class lead management process.

This document is available at no charge
to employees of an ITSMA member company. It’s also available for sale to
non-members.