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Research and Markets: Global Innovative Mobile VAS - 2014: Revenue and Customer Growth Through Service Innovation

DUBLIN --(Business Wire)--

Research and Markets (http://www.researchandmarkets.com/research/2c94st/global_innovative)
has announced the addition of the "Global
Innovative Mobile VAS - 2014: Revenue and Customer Growth Through
Service Innovation" report to their offering.

More than 30 examples of best practice have been identified within the
topic of value added services. These case studies provide clear working
and insights into the strategic goals underpinning VAS initiatives, the
implementation tactics, as well as analyzing the impact these have had
on their businesses.

Value Added Services are revenue-generating, loyalty-building, and known
to be highly-effective in reducing churn. Innovative new services have
the ability to enrich the subscriber experience and help re-engage them
through the delivery of increased value, utility and enjoyment.

Key Topics Covered:

Executive Summary

Chapter 1: Overview

Chapter 2: Innovative M-Health VAS

Chapter 3: Innovative M-Education VAS

Chapter 4: Innovative M-Infotainment VAS

Chapter 5: Innovative M-Entertainment VAS

Chapter 6: Innovative M - Wallet and Payment VAS

Chapter 7: Innovative M-Youth VAS

Chapter 8: Innovative M-Automotive (connected cars) VAS

Chapter 9: Other Innovative VAS

Chapter 10: Future Telecommunication Services

Companies Mentioned:

AT&T

Aircel

Airtel

China Mobile (News - Alert)

Etisalat

Grameenphone

Korean Telecom

Mobilink

NTT Docomo

O2

Orange (News - Alert) Austria

Orange France

Safaricom

T-Mobile

Tata Docomo

Telecom Italia

Telefonica

Telenor

Verizon (News - Alert)

Vodafone

For more information visit http://www.researchandmarkets.com/research/2c94st/global_innovative