Melbourne Based Raine & Makin Brand Strategy Services

Melbourne Based Raine & Makin Brand Strategy Services

We create products that we think people will want, or provide services we assume people need. By watching the world and reading behaviour, we create businesses that answer consumers’ questions. Your audience is out there, but how do you connect with them? More importantly, how do you lead them to care about what you do?

A strong brand strategy is the starting point for any business to create ongoing customer engagement. Your brand strategy will inform your creative output, brand image, product design, web design and development, services and communication. This shapes your brand identity; this is the face you present to your customer base. Over time, your products or services may change, but your core brand values – and the brand strategy you use to implement your success – will remain the same.

Through brand strategy workshops, we can help you find your brand story. A brand’s story is one of the most powerful tools in business today, but before your audience can share it, they need to understand and care about it. This requires effective, succinct and consistent communication to the intended audience. This is where brand strategy comes into play.

You want your customers to not just use your service or product; you want them to love your brand and ultimately, share it with others. At Raine & Makin, we can help you do this.

Brand Strategy Services Melbourne

We conduct a complimentary workshop with you and key people in your organisation that helps us learn why you are in business, your history, values and what drives you. We can conduct this brand strategy workshop in our Melbourne studio, or come to you to get a sense of your workplace. Through a series of exercises we aim to uncover your brand’s personality. This will help us identify your audience and how to create a story that resonates with them.

The workshop allows us to discover and clarify your brand’s: purpose; unique story; vision and goals; brand architecture (understanding all different parts of your business and how this is visually communicated); brand values; positioning in the market; tone of voice; key statements/brand messages; audience insights; marketing channels; social media strategy.

Using the insights gained from the workshop, Raine & Makin will undertake research to inform the broad approach and ways to measure the success of the new identity. Metrics can include public feedback and audience reactions. Agreeing on project goals and key performance indicators in the workshop phase will assist in measuring the effectiveness of your brand.

The final outcomes of your brand strategy are documented in a brand book, designed in line with your visual identity. As your business grows and succeeds, it is important to remember the unique values that formed the basis of your brand strategy. The Brand Book is the documented account of this strategy. It is there to remind you why you exist, how you can connect with your audience and what makes your business special.