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Roger Snider, a member of the Local 600, shoots stills during TV productions for Print and Social Media. 20 years of experience in the advertising industry and 10 years as a stills photographer make Roger the most qualified photographer for your next production.

Known primarily for his work these last 10 years as the man behind the Dos Equis “Most Interesting Man in the World” campaign, Roger’s versatility and ability to move seamlessly between the worlds of set photography, fashion, advertisting, editorial, and photojournalism have made him one of the most demanded photographers in the country. Whether it be on a 20 story billboard in Hollywood or Manhattan, in Time Magazine or National Geographic, campaigns for Toyota and Geico, or his well-known series of romanticized tricked-out big rigs around the world, Roger’s work is everywhere you look.

Roger’s flexibility on set, rapport with subjects, and ability to get and deliver the needed shots quickly and on schedule put him at the top of the game. Educated first in an airplane and then earning his B.F.A. at the University of Florida, Roger cut his teeth in the gallery scene in New York City before relocating to Los Angeles in 2003.

Roger Snider began shooting memorable photos as a child, learning first to snap photos from high above the earth while working with his father, an aerial photographer. While he tends to keep his feet on the ground these days, his early experience remains evident in his determination to always capture the largest possible picture regardless of the assignment.

Known primarily for his work these last seven years as the man behind the Dos Equis “Most Interesting Man in the World” campaign, Roger’s versatility and ability to move seamlessly between the worlds of fashion, advertisting, editorial, and photojournalism have made him one of the most demanded photographers in the country. Whether it be on a 20 story billboard in Hollywood or Manhattan, in Time Magazine or National Geographic, campaigns for Toyota and Geico, or his well-known series of romanticized tricked-out big rigs around the world, Roger’s work is everywhere you look.

Roger’s flexibility on set, rapport with subjects, and ability to get and deliver the needed shots quickly and on schedule put him at the top of the game. Educated first in an airplane and then earning his B.F.A. at the University of Florida, Roger cut his teeth in the gallery scene in New York City before relocating to Los Angeles in 2003.

Commercial Motor UK Magazine Cover Story

I am so proud to have another cover story in a trucking industry magazine overseas. Commercial Motor is the
top commercial trucking magazine in the UK. The editor did a great job with the interview and back story on the making of the calendar.

The Capitol Theatre in Yakima Wa

I shot these interior shots of the historic theatre in hopes they might be used in the Chrome and Elegance 2014 calendar. I decided to keep the layout simple so these images were not used in the final edit. If you are ever in Yakima, this location is a mist see. Click here for more info.

Trucks Magazine France Cover Story

The story includes details about my vision for the shoot with Agnes Olech on the cover. Its Peterbilt’s 75th anniversary next year. This calendar pays homage to Peterbilt’s “Class Pays” campaign that included beautifully styled women with trucks from over 5 decades of design. Victoria Barabas, who I met on TV shoot for Dos XX last year, is the new actress featured this year seen here in the lower left.

Shot in Yakima Wa. during the ATHS show, this shoot brings the best looks Hollywood has to offer to the custom trucking world. Look for stories in Workbook and PDN.

Look for even bigger things from the 2015 edition of Chrome and Elegance!

After an action packed summer, I would like to share some BTS photos (courtesy of Jacob Rushing) from the 2014 Chrome and Elegance Calendar shoot which took place in Yakima Wa. The calendar will be avail for sale next week so please go here to order yours today!

Sauza Tequila “Make it with a Lifeguard” 2013-14 Calendar

Here are a few selects from the calendar made by Sauza. This campaign is wildly successful and features Anderson
Davis who’s star is on the rise this year. Have a look at some of the great images I came away with during the broadcast shoot back in February.

Dos Equis TV and Print Campaign for Summer 2013

If you have been following “The Most Interesting Man in the World”, then you might catch the latest TV Ads and Billboards that are now out. Here are a few images from the latest spots and a Billboard I shot for the campaign. The girls in the Ice Bivouac are Victoria Barabas and N.I.N.A. Enjoy!