The K-r packs in a 12.4Mp, 24 x 16mm sensor and a 3in, 921,000-dot LCD to view your pictures on.

In addition to stills, the K-r will also shoot 720p video.

Pentax also touted the K-r's battery design, which allows you to swap out a dead rechargeable for a set of four AAs. The catch in the small print? You need an optional "AA battery adaptor" to do so, and it doesn't come in the box.