A Screening for Christina Voros and James Franco’s New Documentary on Frida Giannini

Last night, Emmanuelle Alt and Gucci Creative Director Frida Giannini hosted a cocktail party at a neo-futuristic private salon at the Philippe Starck–decorated hotel Royal Monceau to toast The Director, an inside look at the life and work of Giannini. Florence Welch, Lauren Santo Domingo, Joan Smalls, Aurélie Bidermann (in a Balmain leopard jacket), Alexandra Golovanoff, Elena Perminova (in thigh-high lace-up boots by Tom Ford), and many others gathered for cocktails and the screening. The viewing concluded with a rousing round of applause and many congratulations to Giannini and filmmaker Christina Voros, who followed Giannini for eighteen months with a crew to chronicle the making of the spring 2013 collection. Giannini’s longtime friend François-Henri Pinault said of the James Franco–produced project, “I really enjoyed the sincerity of the documentary. It perfectly captured both the visible and hidden part of her work.” Said Giannini, “I’m just so happy we can show people outside the industry what really goes on behind the scenes.”