Those non-profits leaving the Alzheimer's Association did so for the following major reasons - use of the funds being raised, lavish salaries, and the diminishing role of supporting patients and families who desperately need help - right now. Basically money and priorities.

For the period from 2005 - 2013:

National spending on travel quadrupled

Executive salaries nearly tripled

Harry Johns, the association’s CEO, $2.8 million compensation

Rent for the Association's office on Chicago’s Magnificent Mile

And, a decline in research funding to $13 million a year from $21 million, a drop of 38 percent.

The mission of CaringKind* is to create, deliver, and promote comprehensive and compassionate care and support services for individuals and families affected by Alzheimer’s disease and related dementias, and to eliminate Alzheimer’s disease through the advancement of research. We achieve our mission by providing programs and services for individuals with dementia, their family and professional caregivers; increasing public awareness; collaborating with research centers; and informing public policy through advocacy.

“In December, when we broke away from the National Alzheimer’s Association to return to our roots as an independent charity, we knew we would need a new name that exemplified the very core of who we were: an organization with more than three decades of experience developing and implementing innovative, creative and leading-edge caregiving initiatives.” - Lou-Ellen Barkan

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