Wow the pricing of the primes is shocking. Who are they marketing them towards? I have been waiting for a USM update on some of the older primes (really want to replace my 35mm f2 with a modern focus motor) and the 28mm looked like a decent standardish focal length for APS-C. But $800! For f2.8 and IS that I don't really want? Insane.

Wow the pricing of the primes is shocking. Who are they marketing them towards? I have been waiting for a USM update on some of the older primes (really want to replace my 35mm f2 with a modern focus motor) and the 28mm looked like a decent standardish focal length for APS-C. But $800! For f2.8 and IS that I don't really want? Insane.

Seriously, pros can afford this lens, and might buy it for f/2.8 and that just slightly better perimeter optics...but the rest of us? The lack of IS at this price point is stupefying.

The economy has tightened up and likely will never return to the flush days...you have to take seriously your equipment expenditures, truly evaluate how an item will make you money you couldn't get other ways.

That 24-105 always astonishes me with it's value. You can readily find mint used copies for well under $1K.

I guess the IS can have some advantages for video, but, an f/2.8 lens won't appeal to them like a non-IS f/1.8 or f/2 lens would. Hell, you can have both the old 24mm and 28mm non-L primes for that price

But now I can see why Tamron waited to price their lens - I imagine that their 24-70 for the Canon will now be more expensive than if the 24-70L was going to be $1899.

Even then, every dollar below $1000 Tamron can sell it for makes it that much more attractive. Because they already have a similar zoom in the 28-75 without IS that goes for $400ish, if they can move the 24-70 w/ IS for a reasonable price, they may get some converts from both Canon and their own 28-75.