Activision, MEC Global and Millennial Media have announced a new mobile advertising campaign around the launch of Call of Duty: Black Ops 2. This is the first campaign that uses Millennial Media’s new Photo Shoot rich media feature, which allows the user to take a picture of himself/herself and insert it onto the image of a soldier. This unique interactive experience can be shared online across social media, runs on both Android and iOS devices, and targets gaming enthusiasts and men aged 18 – 34.