Nike’s Brand Ethos

Nike’s Brand Ethos

NIKE is popular because of its mission statement, “To bring inspiration and innovation to every athlete”. Nike’s ethos is set by the vision to bring out the best in athletes and any other person through its sporty gears. Co-founder, Bowerman said, “If you have a body, you are an athlete.” The brand endeavours to give confidence and bring out the boldness in athletes, thus the motto “Just Do It”.

Inspired by the World’s Top Athletes

Nike’s “obsession” with merging the insights of top athletes has inspired their beautiful and useful products range which is suitable for everyone.

According to Nike’s ethos, there is no such thing as a disability. Justin Gallegos, who is living with a cerebral palsy condition, inspires the FlyEase Sneakers.

Another athlete who inspires the Nike Brand is none other than Michael Jordan. The Nike Air Jordan sneakers were inspired by the basketball legend’s top class performances in the NBA

Serena William was honoured for her 23rd grand slam win at the Australian opening with the release of the exclusive Air Jordan1. Moreover, Serena stars in the “There is no wrong way to be a woman” Nike’s advertisement which won an honour on the International Women’s Day.

FC Barcelona’s Nike Vapor Away kit contains the AeroSwift Technology. This technology aids the player to be agile and speedy.

By harnessing the views of world top surfer, Julian Wilson, one of the world’s greatest surfing stars, Nike created the trendy boardshorts. Nike introduced Hurley’s high-performance boardshorts which give the athlete a better performance when they are in the water.

Nike’s Innovation

Nike’s greatest inventions include the Nike+running application. The App records speed and distance covered by an athlete. To spice up the invention, the App includes a platform for playing music while the athlete is in training.

The Dri-fit outfit is a vest-like invention which absorbs the athlete’s sweat from the skin. The vest is designed in such a way that temperatures are adjustable while it helps avoid cramps and fatigue.