Pages

Wednesday, December 27, 2017

How to Create Ads that Pull on a Limited Budget

You
don't have to have big bucks to get hefty results. You do need to invest your
advertising dollars wisely. That means using smaller ads and placing them with
precision.

Concentrate Your Efforts. Advertising
on a shoestring requires lots of creativity. Figure out what publication your
potential clients or customers are most likely to read. Run your ads there.
Don't dilute the effectiveness of your campaign by haphazardly running ads in
many places.

Repetition. Repetition. Repetition. Your ad should appear regularly. It is not enough to run it once, or
merely run it from time to time. Commit to a steady schedule. It will pay off.

Hurry. Hurry. Step Right Up.
Pay careful attention to your headline. A headline gives news, suggests
benefits or piques curiosity. Put your thinking cap on and start
brainstorming!DO NOT USE THE NAME OF
YOUR COMPANY AS A HEADLINE.It works in
tandem with your headline even though it is generally at the bottom of your ad.

Commanding Headlines. A great
headline will capture your audience's attention when it is set in a typeface
that is easy-to-read. A slightly unusual, bold typeface works well because it
catches your reader's eyes.

Make Them An Offer They Can't Refuse. Do you have something special you can offer? Consider using the offer
as a “hook” in your copy.It may help
you get higher response.

Cut. Trim. Reduce. We live in
an age when people appreciate brevity.Make sure your copy is concise and to the point. You don't have much
space and your prospects don't have much time.

Razzle-Dazzle 'Em. Use eye-appealing graphics. Color is terrific, but
adds substantially to cost.If your
budget is limited, do not let a ad rep sell you on color.Find a way to make your ads stand out without
extra color. It can be done.

An Addendum. Send reprints of your ads to prospects. Preface the
ad with the magic words: “As Seen In.” It will make a positive impression on
those who see it. While it's not actually PR, it may still be perceived as a
third party “endorsement.”

Developing
great small ads is a challenge. Meet it. Address it. Conquer it. You can get
big results from small ads.