Wednesday, August 15, 2012

Brandy & Breezy: Put It Down - Video Review

"Put It Down" was released digitally way back in May and didn't exactly shut iTunes down despite being a quality urban-pop jam. It's strange then that Brandy has waited almost three months to unveil the Hype Williams-directed video. I would have thought the moment had passed but I'm happy her label is still keeping the faith. So was it worth the wait? Not really. I feel like the fluorescent colours and different set-ups take away from the sexy tone of the song. It's quite a sparse, stripped-back jam. There was no reason to give it club-banger video. Not that it's awful. The worst driver in R&B looks gorgeous and seems to have finally got her groove back. She looks confident in a array of different outfits and does her best with the choreography.

I'm ready for the second-coming of Brandy. She's been in the pop wilderness for too long and still has what it takes vocally to put a lot of bitches in check. I just wish the presentation of this excellent song stayed faithful to her brand. Why is trying and failing to channel Beyoncé with the sexy dance moves? I know Frank Gaston choreographed the clip but the whole concept feels forced. The diva formerly known as Moesha is the archetypical girl-next-door. Let her be fun and pretty without the pussy-popping. As for Breezy's cameo appearance, well - he just does his thing. I love his rap and think the scene where they sit on the car is the highlight of the clip. Time will tell if "Put It Down" takes off. It's been a decade since Brandy's last US top 20 hit. I hope this breaks the drought.

after the dream-like art direction of the BoA track and the rotoscoped simplicity of the rubens 'my gun' vid, to say this is a disappointment is being polite.

if moe-brandy wants to get away from her disney image, releasing a sex tape would go a lot farther than dayglow paint splatters, pathetic dance moves even britney would deem listless, and hanging out with guys only A&F would call 'urban' ever will.