The Three QR Code Maxims

I have three QR Code maxims that I sometimes need to recite when a client runs an idea past me for a new QR Code campaign. I have reproduced them here to help anyone who is considering using a QR Code for their business. Before you proceed with your plan just think each maxim through and how it relates to your particular use of QR Codes.

The Three QR Code Maxims

QR Codes are not in themselves a call to action but are simply a sign that a call to action maybe somewhere nearby.

People don’t scan QR Codes because they are there, they scan QR Codes for what’s on the other side.

The value of a QR Code is zero, the value of where it resolves is as little or as large as you make it.