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Duda Melzer – Helping RBS Group Maintain its Leadership Position in the Media Business in Brazil

One of the largest and the most important media houses in Brazil is RBS Group. The company was founded in 1957 by the legendary media personality, Mauricio Sirotsky Sobrinho. He helped make RBS Group one of the most respectable names in the media business in Brazil. After the demise of Mauricio Sirotsky Sobrinho, Nelson Sirotsky took over the company’s leadership and continued with expanding the business and diversifying its product portfolio. Today, the company is headed by Eduardo Sirotsky Melzer, who is the nephew of Nelson Sirotsky and grandson of the RBS Group’s founder.

Duda Melzer took over as the company’s President in 2012, but he joined the company in 2004 and worked in many different positions before being handed over the company’s leadership. It was done to ensure that the complacency doesn’t slip in and that he becomes able enough to take over one of the biggest media houses in the country. RBS Group has many outlets in the media communication business, including TV channels, radio stations, newspapers, and even online media. Eduardo Sirotsky Melzer understands that to keep pace with the fast-changing media industry; the company needs to be associated with and involved in the ongoing digital revolution. It is why Duda Melzer started e.Brick Digital, which is the technology and digital arm of the RBS Group. Check out Valor to know more.

According to Globo, one other firm started by Duda Melzer is e.Brick Ventures, which is the venture capital firm that invests in the digital and technology start-ups and enterprises. Duda Melzer has studied business administration at the top university in Brazil, Pontifical Catholic University. He also holds Masters in Business Administration course from Harvard University. Duda Melzer has worked his way up in the media business, and his unique strategies have helped RBS Group to maintain its leadership position in the media industry of Brazil. He takes inspiration in business from the successful business consultant, John Davis.