Though they are both global ecommerce companies that were founded in the 1990s and have names that begin with the letter A, Jack Ma wants you to know that's all Alibaba and Amazon have in common.

In a conversation at the World Economic Forum, the Alibaba founder and executive chairman explained where he and Amazon CEO and founder Jeff Bezos differ in their approaches to running their companies.

He told interviewer Andrew Ross Sorkin that there is no one right business model -- that if that was the case, the world would be a boring place. But Ma said that no matter what model you follow, you should believe in the work you are doing.

When asked about Amazon’s apparent goal to own its entire supply chain, from servers to warehouses to delivery vehicles, Ma said that wasn’t the path he saw for Alibaba. He said he viewed Amazon as an empire, and Alibaba like an ecosystem.

“We want to empower others to sell, to service, to make sure that other people are more powerful than us,” he said. “Making sure that with our technology and innovation, our partners and 10 billion small-business sellers, they can compete with Microsoft and IBM. ... We think, using our technology, we can make every company become Amazon.”

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.