the last word

Truck Jordan Jordan, a division of Nike, Inc., has launched a mobile marketing campaign using an 18-wheeler developed with Mobility Resources Associates Inc. The rig, wrapped in graphics from Jordan's current advertising campaign, will serve as a traveling exhibition for the brand built on the appeal of basketball star Michael () Jordan. The tour will crisscross the country through May. The centerpiece

Truck Jordan

Jordan, a division of Nike, Inc., has launched a mobile marketing campaign using an 18-wheeler developed with Mobility Resources Associates Inc. The rig, wrapped in graphics from Jordan's current advertising campaign, will serve as a traveling exhibition for the brand built on the appeal of basketball star Michael (“Air”) Jordan.

The tour will crisscross the country through May. The centerpiece of the “Jordan Love Truck” is an expandable 48-footer with four-color exterior mural graphics. Completely self-contained, the trailer holds about 548 sq. ft. of exhibits and has its own heating and cooling system.

Here's a product aimed at cutting down one excuse for road rage. The Dim Light Signal Device doesn't tell you when to replace your headlights, but informs the idiot behind you that it's time to douse his or her high beams.

The device, says the maker, is “easy to install, durable and “reasonably priced.” It is constructed on a highly reflective 3M material and “tells the offending driver very politely to dim their lights.” To see the gizmo in action, go to www.dimlight.com.

Candid camera

The Grant Joint Union High School District in California has had it with students who abuse their bus privileges.

To help keep the masses without their own wheels in line on their daily journey back of the white line, the district is outfitting buses with digital video-surveillance gear. “We are able to identify, who, what, when and why,” Bob Drew, district transportation director, told The Sacramento Bee.

The district is equipping 30 of its 60 buses with digital video systems from Houston-based Safety Visions… making it easier to figure out just who has been spit-balling whom.

“As we face the onset of another year marked by much economic and political uncertainty — circumstances that will dictate the extent and pace of any recovery that may occur in 2003 - we recognize that there are many factors beyond our control. With these uncertainties in mind, we remain committed to [serve] shippers as they demand solid, stable and dependable carriers during these cautious times.” — Gail Cooper, president & CEO of Boyd Bros. Transportation Inc. in the firm's ‘02 year-end statement

Marmons once more

It's happening again. The second annual “Marmon Truck Gathering” is slated for April 18 and 19 in Anna, TX, at the Ambest Truckstop at Exit 48 of Highway 75 (45 miles north of Dallas), reports organizer Ken Matuszak, owner and operator of the last Marmon truck ever built. His came off the line in Garland, TX, in 1997.

Last year's kick-off “Gathering” drew 13 trucks, including a 1950 Marmon-Herrington all-wheel drive dump truck, reputedly the oldest Marmon still in existence. This year's event will include a display of Marmons, seminars by a Marmon historian, recruiters and vendors.