Audio-Technica

CASE STUDY

Audio-Technica produces an exclusive range of professional, portable and multimedia headphones. At the high end of the headphone market, Audio-Technica required translations that complimented the high quality of its products.

The Audio-Technica headphone range is hugely popular worldwide, especially in Japan, where it is ranked number two, just behind Sony. Despite its global popularity, success in the European market has been constrained due to limited retail distribution. A multilingual eCommerce site was the solution to this problem, therefore localised websites were designed to promote the headphones throughout Europe, directly increasing sales online and driving consumer demand through improved awareness.

With the help of Web-Translations, new websites were successfully launched in French, German, Italian and Spanish. Updates to the site were handled by the same translation and proofreading team to ensure consistency.

Expansion

into European market

Increased

worldwide popularity

The Challenge?

Provide high quality website translations for Audio-Technica’s new eCommerce website

Generate awareness of Audio-Technica’s products in European markets

Increase the popularity and ranking of Audio-Technica’s products globally

The Solution?

Professionally translated and localised websites for the French, German, Italian and Spanish-speaking markets

Provided a dedicated and experienced team of marketing and technical translators, hand selected for Audio-Technica

Ensure sales of Audio-Technica’s products are maximised by taking cultural advice from translators as to appropriateness of content, with adaptations made as necessary.

The Results.

Localised content for each target market

Rapid and effective turnaround of additional translation requirements on an ad hoc basis

The launch of www.atheadphones.com in four European languages

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