TLJ: Street Date Woes

I came across my first TLJ item on Thursday at a Walmart in my area (Ski Speeder w/ Poe Dameron). Even though the store had put out a full display of this vehicle (price tag $39.72), as I was afraid of, the register denied the sale.

The employee at the register said he thought “The product had been recalled because of lead paint.” – the customer behind me (a mom and her daughter) stated, “Oh my gosh!”

Obviously, that is not the case and I explained to them both that Disney must have a street date on the product since it’s for an upcoming movie. But Hasbro/Disney, please stop these street dates. Let your retail partners sell the product when a customer is wanting to buy it. This tight lip product reveal policy, and subsequent “Do Not Sell” at the register is tightening the window of product to actually be sold, and also confusing store employees and consumers alike.

UPDATE – One of our readers (Joe H) was able to pick this up at retail in his area, and he posted some great loose pics for us on our Facebook page. A few of them are in our forums for your viewing pleasure. Just click on the image above to see them.

Also, the release date for these items officially is September 1st, aka Force Friday.