A + A Life in Color - S/S 2020

This book was created to express the way colour enriches and elevates our lives. It was created with a global point of view, to address changing attitudes of women (as well as men), the way they see themselves and the way they are seen. Life in Colour incorporates fashion, beauty, interiors — everything we touch that stirs emotion through colour. It is a universal book, gender-fluid and timeless in its approach.

The idea is not to be trendy, but to capture the moment, the zeitgeist, the shifts in culture that influence our consumers today.