A lot of people talk about getting listed on Google quickly. The ironic thing is that getting listed quickly takes some time.

In other words, you’ve got to set things up correctly in the first place, and then do the right things step by step, in order to have your website rank highly for its most important keywords.

And when you do that, Wow! It works REALLY well. Here’s proof.

One of the sites we have built and maintain is a real estate site in Canyon Lake California. The site ranks very highly for terms like “Canyon Lake Homes for Sale” and even just “Canyon Lake Homes” and “Canyon Lake Real Estate”.

The site’s owner often reports to me that when she asks her new clients how they found her, they tell her “No matter what I Googled about Canyon Lake, YOU were there…so I HAD to call.”

Pretty good, right?

So here’s a case study video just to show you how much Google loves her site. I added a new page to her website for a new property listing in Canyon Lake. There are thousands of other real estate sites competing for this and other similar keywords. Take a look at this short video to see what happened.

Talk to anyone about their website and if they’ve got anything at all to boast about (besides how ‘pretty’ they think it is) is how much traffic they get (or don’t get).

One thing they almost never talk about is something that’s far less glamorous, but just as important: website conversion.

Website conversion is all about the question “What happens on your website when people land there?”

One of the great things about a well-designed website is that you can actually know exactly what happens to the people that visit your site. You can know if they buy something, or if they join your mailing list, or if they visit one page or five pages, or how long they stay on your site, and when and why they leave.

If you’ve been doing any research at all about building or improving your website, or have talked to anyone about “getting found” on the Internet, then you’ve probably come across the phrase “Search Engine Optimization“, or SEO for short.

So there’s a good chance you’re wondering what SEO is, and why you need it. Well, let’s get you some easy-to-understand and plain-English answers.

Search Engines, like Google and Yahoo and Bing, spend all their time scanning the internet looking for new content. They index and catalog everything, so that when someone like you searches for something…let’s say “Los Angeles Attorneys”…it has enough information to give you a list of websites — and specifically web pages — that match your search.

The problem is that there are hundreds, thousands, and perhaps millions of

I used to be a programmer, so doing something like building a website was EASY for me. Websites are built with a scripting language called “HTML”, which is basically a language that says “put these words here, and that line there, and this column over here”.

You get the idea.

So being a programmer was a great advantage when building website because each page of a site was basically a program that lays out a web page.

The websites we designed were not really designed to do or be anything except fancy online brochures. The idea was that someone could come see your website, ooh and ahh at it, and then call you up on the phone.

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Do you need to establish yourself professionally or upgrade your image online? Would you like to drive traffic to your site and turn those visitors into leads and clients? That’s what we do. Let’s talk.