London, 8th October 2012 –Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events, has been appointed by leading change management consultancy Bestoutcome. Aspectus has been engaged to develop a new strategic messaging framework for the consultancy, as well as manage an integrated communications campaign incorporating PR, social media, specialist SEO and web services management.

The messaging and PR programme has been designed to raise awareness of Bestoutcome’s consultancy services, as well its specialist PM3 programme management software. Targeting c-level executives and senior management, the campaign will focus on promoting Bestoutcome’s proven track record with blue chip clients and thought leadership in the areas of risk management and risk mitigation – particularly in its key markets of finance, manufacturing, retail, and the public sector.

“Aspectus PR was strongly recommended to me by one of its former clients,” said David Walton, chief executive and founder at Bestoutcome. “I have been really impressed with the strategic advice the Aspectus team has provided so far and their understanding of the market and the media that services it. I am looking forward to seeing the impact that its integrated approach to a communications campaign will have on our business.”

Alastair Turner, managing director of Aspectus PR, commented: “We are delighted to add Bestoutcome to our B2B Business technology practice. Our proactive, creative and collaborative approach will enable Bestoutcome to grow its profile outside of its existing customer base. Our integrated approach to communications provides the best possible return for Bestoutcome’s investment in PR and will help support the overall growth of their business.”

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About BestoutcomeBestoutcome specialises in complex change management for large organisations operating in sectors such as finance, manufacturing, retail and the public sector. Its approach is based on delivering specific business outcomes within a uniquely transparent, risk managed and open framework. This is achieved by using highly experienced consultants combined with PM3 – an elegant and flexible toolset – and ODPM, an outcome-driven project management methodology. Bestoutcome’s starting point is always the client’s ultimate business goal. And it never loses sight of this.

Bestoutcome was formed in 2000 by a group of highly experienced change management consultants from PriceWaterhouseCoopers and a team of senior technical specialists. Together, they have worked with a variety of blue chip clients to successfully deliver some of the most demanding change projects in modern times. For more information please go to: www.bestoutcome.com

About Aspectus PRAspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com