But did you know: Google’s answer to Instant Articles, Accelerated Mobile Pages, will launch Feb. 24, Advertising Age reports. Publishers including The Washington Post, The Wall Street Journal and BuzzFeed will be using AMP when it launches. Unlike Facebook’s Instant Articles (which will be available to all publishers later this spring), AMP will be open-source and available to all publishers. Google says AMP pages will load 85 percent faster than a standard mobile web page.