Stephanie Belleci, a former Raiderette and longtime makeup artist, introduced her Belleci Color Control Anti-Aging Foundation System this fall, which she sells at Salon One in Alamo (Contra Costa County).

Stephanie Belleci, a former Raiderette and longtime makeup artist, introduced her Belleci Color Control Anti-Aging Foundation System this fall, which she sells at Salon One in Alamo (Contra Costa County).

She cheered the Raiders from the sidelines as a Raiderette back in the 1980s, and now Stephanie Belleci is cheering women who want control over their makeup foundations.

“I created a multipurpose, multifunctional system because I don’t think women should ever have to settle when it comes to beauty,” said the founder of Belleci Cosmetics, now in her 50s.

“It is mistake-proof and easy to use,” Belleci said. “This will be the new way of beauty — she can adjust her foundation anytime and anywhere.”

The Danville resident got her start as a professional freelance makeup artist for national brands such as Shiseido, Lancôme and Orlane before signing with Benefit Cosmetics and working with Jean and Jane Ford.

It took her 10 years to create the Belleci Color Control Anti-Aging Foundation System.

“I started to create this formula in the salon and testing it on all my clients,” she said. “Getting the right chemist was very tough. I went through four of them before I found my perfect chemist, Sam from Allure Labs.”

She is referring to Sam Dhatt, CEO and founder of Allure Labs Inc. and DermaQuest Inc. in Hayward, who believes Belleci’s foundation will meet the needs of the market.

“It solves a problem in the industry where the consumer can take control of their own beauty needs when it comes to their foundation,” Dhatt said. “Stephanie created an easy-to-use, convenient foundation system, and it’s an anti-aging product that smooths the skin where the consumer doesn’t need to use a primer.”

Sold in Belleci’s space at Salon One 50 in Alamo and online, the $125 kit includes a 30 ml foundation, three 15 ml adjusters, a frosted travel jar and stir stick. Adjustors last about two years, and base foundation refills cost $65.

Much like a sheer base primer, clients add drops to the base foundation from one of three adjusters to lighten, darken or hydrate with a luminous sheen.

“The final color is already done, so all she needs to do is either lighten her foundation or darken it,” said Belleci. “The adjusters have the perfect color ratio, so when she adjusts her color, she’s not going to change the undertone of the foundation — which means the foundation on her skin will never turn too pink, too yellow or too ashy.”

Belleci said she’s proud that her foundation product is free of paraben, propylene, glycol, gluten, fragrance, dyes, alcohol, oil and talc, in order to promote healthy skin.

Her top five ingredients include “plant stem cells,which stimulates the skin to help fight the aging process; hyaluronic acid; antioxidants; vitamin B5; and Tremella mushroom extract, which is a hydrating powerhouse,” she said.

Belleci decided to use her Italian maiden name for the line “because it means beauty in Sicilian dialect,” she said.

Jennifer Jones, project coordinator at Allure Labs, tested the foundation products ahead of time and said, “I think consumers of all ages will enjoy the benefits of her products.”

Belleci feels her own confidence came from her four years of cheering for the Oakland Raiders.

“Being a Raiderette was fabulous because it brought out more confidence in me and took me out of my comfort zone,” Belleci said. “At that time, 500 women tried out and only 40 made it.

“As a Raiderette, that confidence taught me to conquer life and go for what I want as a strong woman. As someone who created her own cosmetic line, I had some fears, but I had that confidence to be strong.”