“Companies competing for wireless customers give consumers enough choices so they can pick the wireless device, plan, options and content that best fits their needs?”

Wireless carriers have rules that protect the privacy of their customers’ communications and transactions. Do you believe that applications downloaded from all “app” stores – especially services based on your location, should be required to abide by the same set of privacy protections?

Total

Urban

Suburban

Rural

18-29

30-40

41-55

56-65

Over 65

Men

Women

Yes

82

77

86

87

87

74

85

78

85

81

82

No

6

7

4

5

7

12

4

5

1

7

4

Don’t Know

13

16

10

8

6

14

12

17

14

11

14

What type of “apps” do you or would you use most often on your cellphone or other wireless device?

Total

Urban

Suburban

Rural

18-29

30-40

41-55

56-65

Over 65

Men

Women

Social Networking

20

20

22

16

36

26

17

13

10

21

19

GPS/Maps

19

17

21

20

9

14

17

23

30

14

23

Entertainment

11

12

9

13

19

17

13

6

3

11

12

News/Politics

9

10

8

11

6

10

11

13

7

11

8

Weather

9

6

9

16

10

8

13

6

8

8

10

Banking/Finance

9

10

8

9

7

6

9

13

10

8

10

Sports

7

6

8

5

4

5

7

7

10

11

2

Education

2

2

2

1

0

6

1

2

0

2

3

Health/Fitness

2

2

2

0

1

1

0

2

3

1

2

Restaurants/Dining

1

2

1

0

0

0

1

0

4

1

1

Other

12

13

13

8

7

7

11

16

18

12

11

Do you use your cellphone to access or manage personal information like bank accounts, membership accounts, account passwords, bills or statements?

How often would you say you purchase online digital downloads such as ringtones, music, videos, games, books, software or apps to your cellphone or other wireless device?

Total

18-29

30-40

41-55

56-65

Over 65

Men

Women

Under $60K

Over $60K

DOWNLOAD

63

84

77

66

49

39

70

56

61

68

Everyday

7

19

10

4

3

0

8

6

6

8

Once/Twice a Week

9

17

20

5

2

0

10

7

8

12

Once/Twice a Month

14

17

14

21

10

7

17

11

13

17

Rarely

34

30

33

37

33

32

35

32

34

32

NEVER

36

15

23

30

49

61

29

42

39

31

Don’t Know

1

1

0

4

1

0

1

2

0

1

Which statement do you agree with more on the issue of taxing the purchases of online digital downloads?

Federal guidelines should establish one fair and consistent set of taxes to apply to purchases of online digital downloads.

Each state should have the right to decide how its state taxes the purchases of online digital downloads, even if it means the consumer could be subject to taxes from multiple jurisdictions for the same purchase.

From what you know, about what percentage of your monthly cellphone bill is taxes and fees?

Less than 5%

5% to 9%

10% to 14%

15% to 19%

20% or more

Don’t know

Mean %

Total

17

29

19

9

6

22

9.8%

Urban

15

30

22

7

6

20

10.0%

Suburban

13

31

16

10

6

24

10.3%

Rural

28

24

15

9

3

21

8.4%

18-29

16

32

20

10

7

15

10.3%

30-40

11

27

25

11

5

21

10.7%

41-55

22

31

15

8

4

20

8.8%

56-65

16

28

17

8

9

22

10.4%

Over 65

18

27

16

5

3

31

8.8%

Men

17

29

22

9

5

18

9.8%

Women

16

29

15

8

6

26

9.8%

Under $60K

19

30

17

6

5

23

9.1%

Over $60K

12

30

23

14

7

15

10.9%

Do you think the tax rate on your monthly cellphone service should be lower, the same or higher than the taxes you pay on general goods and services, which is approximately 7%?

Lower

The Same

Higher

Don’t Know

Total

64

27

2

8

Urban

60

29

4

7

Suburban

63

27

2

8

Rural

75

20

0

5

18-29

51

38

6

6

30-40

57

32

2

8

41-55

76

15

2

7

56-65

64

28

1

7

Over 65

68

22

0

11

Men

64

28

3

6

Women

63

25

2

10

Under $60K

62

27

1

10

Over $60K

65

28

4

4

Would you support or oppose Congress passing a 5-year freeze or moratorium on all new wireless taxes and fees, which would prohibit states and municipalities from raising taxes and fees on wireless services?

Are you aware or unaware that all major wireless carriers provide voluntary account tools to customers such as notification alerts or updates on your usage to keep you informed and give you the opportunity to access your account and manage your wireless services if needed?

Total

Urban

Suburban

Rural

18-29

30-40

41-55

56-65

Over 65

Men

Women

Aware

64

64

63

68

73

63

65

61

61

66

62

Unaware

29

29

29

27

20

25

30

35

31

28

29

Don’t know

7

7

8

5

7

12

5

5

8

5

9

Methodology

McLaughlin & Associates partnered with Penn Schoen Berland to develop and conduct a bipartisan national online survey of 400 adult African-American wireless phone users, who are likely voters. The survey was conducted between April 1-6, 2012. All interviews were conducted online. Interview selection was at random within predetermined geographic units. These units were structured to statistically correlate with actual census of the African-American population. The accuracy of the sample of 400 adult African-American wireless phone users, who are likely voters, is within +/- 4.9% at a 95% confidence interval. The survey results in this summary have been rounded and the wording for each question is verbatim from the questionnaire.

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