Isle of Palms Council will decide whether rear-window advertising counts as an unauthorized billboard

Dennis Samuelson is facing a fine of $1,000/day for the sign he has displayed on the back of his car because town officials believe it acts as a billboard when parked on the street. Photo taken Thursday, April 18, 2013 at Coastal Carolina Properties. (Paul Zoeller/postandcourier.com)

Facing the prospect of such a hefty penalty, Samuelson said he decided to comply although he thinks the rule is unfair, noting that his business generates taxes for the city and the island has many businesses with logos on their vehicles.

The car, which he said is driven for work, is parked at his Carolina Coastal Properties LLC.

“It’s not parked there for the signage. That is a secondary purpose,” he said.

Reach Prentiss Findlay at 937-5711

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