As a co-brand of hollu Systemhygiene GmbH, Well & Life strongly focuses on sophisticated feel-good and care products for the wellness and spa industry.

To clearly differentiate their standing not only within their brand portfolio, but also to the outside, their brand was relaunched in 2017. This change asked for a carefully considered, more romantic, softer look and feel.

By creating a whole new visuality using enchanting illustrations and the conception of a new logo their new identity was born. Based on this new design a product catalogue was realized, as well as the labels of 45 different essences were developed.