A growing Chinese middle class—now estimated at between 100- and 150-million people—is expected to fuel a strong future demand for cars and specialty equipment. Car sales in China exceeded U.S. sales in 2010, and China has become the world’s third-largest market for luxury goods, behind Japan and the United States.

SEMA has created a unique program to assist members in exploring their products’ sales potential in China at the upcoming SEMA China International Auto Parts Expo (CIAPE) China Business Development Conference. American manufacturers meet one on one with Chinese buyers, making the conference a low-cost way for SEMA members to explore the market and connect with leading players. The program also includes exclusive networking events and a VIP tour of the CIAPE.