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We are taught from the day we’re born to become something, grab hold of it and never let go. Establish yourself in this world and be remembered for that 1 thing. What if you let go of what ties you down, and changed your style of life, then changed it again. Imagine being reborn again and again, reinventing yourself in ways that people will never know what to expect. Or go one step further and become style, never being established, always evolving.

HISTORY

When “what if” becomes “let’s do it” big things can happen and in the spring of 2002 let’s do it turned into Imperial Motion. At the ripe old ages of 19, 19 and 14, founders Eric, Steve and Spencer simply thought, we can do it better. Not knowing anything about clothing production, having zero industry connections and only a hand full of credit cards to work with was the perfect formula to drop out of college and take over the parent’s garage. From day one, the brand has always been about the blind pursuit of our passion and the vision of what our brand would one day become. It’s this same pursuit of an Imperial standard that remains our driving force. It was that same vision that brought us our business partners, sales reps, and brand ambassadors that make up the family we are today. Without their same belief and passion for the idea that you don’t have to be “somebody” to make something, we have been able to focus solely on creating a better product and running a better company in order to provide our customers with a brand that truly represents them… The Underachiever

REPRESENTING THE UNDERACHIEVER

When everyone we knew thought that we were crazy for pursuing our dream of one day being the most recognizable brand in lifestyle based clothing, we embraced the label of being an underachiever. So much so that behind every label are the words representing the underachiever as a reminder that if you don’t follow your dreams you can never truly achieve success. Our success was achieved the day we set foot on this path, our goal will be achieved the day everyone joins us.