Insider’s take: More and more states and communities are restricting marijuana billboards. Restricting billboard advertising by illegal marijuana dispensaries seems a no brainer. Setbacks around places where kids congregate make sense. The proposal avoid for now the attempt to control the content of ads. Insider thinks content based controls open a can of worms. Hard to get right, hard to interpret and subject to a court challenge. To learn more about controls on cannabis billboards read Ken Klein’s The Evolving Cannabis Culture: A Growing OOH Category.

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Author: billboardinsiderDave Westburg started billboard insider in September 2015 to provide a source of daily news and analysis for the outdoor business. He writes about what interests him as an outdoor advertising owner, lender and investor. You can reach Dave at billboardinsider@gmail.com or 206-910-1283.