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Friday, May 19, 2017

IN HONOR OF MEMORIAL DAY HYUNDAI DOUBLES ITS MILITARY INCENTIVE ON SUVS/CUVS AND IS THE PRESENTING SPONSOR OF THE NATIONAL SALUTE TO AMERICA’S HEROES

Hyundai Increases Military Incentive to $1,000 on Tucson, Santa Fe and Santa Fe Sport Models From May 19 – 31The National Salute to America’s Heroes Presented by Hyundai Is a Two-Day Memorial Day Celebration in Miami May 27 – 28FOUNTAIN VALLEY, Calif., May 17, 2016 – Spring
is great time to buy a new crossover or SUV, especially if you are a
part of the U.S. Military. In honor of Memorial Day and to support its
presenting sponsorship of the National Salute to America’s Heroes, Hyundai is doubling the military incentive on its crossovers and SUVs for United States service men and women.

Any active or retired military personnel and their spouse can receive $1,000 toward the purchase of a new Hyundai Tucson,Santa Fe Sport or Santa Fe
between May 19 – 31, 2017. The incentives are offered in advance of
Memorial Day allowing military personnel two weekends to take advantage
of the discount. Hyundai’s existing military incentive program of $500 off will continue to apply to other Hyundai models.

“Hyundai
has long been dedicated to helping servicemen and women get into a new
vehicle and 13 percent of Hyundai purchases come from military personnel
thanks to our consistently strong program,” said Derrick Hatami, vice
president of national sales, Hyundai Motor America. “During Memorial Day
weekend this year, we are doubling the discount on our CUVs and SUVs
for military personnel and that’s in addition to our Better Than Ever
Sales event.”

Those who served in the following United States
branches (and current spouses) are eligible for the Memorial Day
Military incentive:

On Memorial Day weekend, the National Salute to America’s Heroes
presented by Hyundai pays tribute, honors and celebrates the military
and first responder heroes. On May 27 – 28 in Miami Beach, a
patriotically infused two-day festival wrapped in a world-class Air
& Sea Show will showcase the country’s state-of-the-art military
technology, dynamic sea events, the finest musical talent and more. In
addition to being the title sponsor of the event, Hyundai will have
several vehicles on display in Miami. This partnership continues
Hyundai’s long commitment to supporting the U.S. military and its most
recent Super Bowl marketing program Operation Better.

The
incredibly well-received Super Bowl spot documented several U.S.
soldiers watching the Super Bowl in individual 360-immersive pods that
virtually seated them in Hyundai’s luxury suite at NRG stadium and
culminated with a surprise family reunion. The entire experience was
shot, edited and produced during the Super Bowl and ran in the
commercial spot immediately following the conclusion of the game.

“We’re
proud to sponsor the National Salute to America’s Heroes and honor
everything the military does for our country,” said Dean Evans, CMO,
Hyundai Motor America. “Building off the better experience we provided
this past Super Bowl, we are looking forward to paying tribute to our
military at one of the biggest Memorial Day events in the country.”

“It
is thanks to the support of Hyundai that we are able to create an event
that pays tribute to the men and women of our military and first
responders,” said Mickey Markoff, National Salute to America’s Heroes
president and executive producer. “Without the patriotic support of
Hyundai, we would not be able to bring the largest collection of
military equipment to Miami Beach and put on such a spectacular show to
honor our heroes.”

NATIONAL SALUTE TO AMERICA’S HEROESThe
National Salute to America’s Heroes presented by Hyundai is a
nation-wide two-day celebration held on Miami Beach, Florida featuring
the Air & Sea Show presented by Hyundai, Music Explosion presented
by Hyundai and Salute 365 initiative. Held Memorial Day Weekend, the
National Salute to America’s Heroes presented by Hyundai focuses on the
service and sacrifice the military and first responders make to protect
the freedoms of all Americans. For more information visit http://www.usasalute.com.

HYUNDAI MOTOR AMERICAHyundai
Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and
are sold and serviced through 835 dealerships nationwide. All new
Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance
program, which includes a 5-year/60,000-mile fully-transferable new
vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain
limited warranty and five years of complimentary Roadside Assistance.