This report provides a comprehensive overview of the Polish retail market for sports goods (sports clothes and shoes and sports equipment and accessories). Drawing on a combination of proprietary research and secondary data analysis, it presents historic and forecast market values, both for the sports goods market as a whole and for the individual segments, and examines the competitive landscape.

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Description

This report provides a comprehensive overview of the Polish retail market for sports goods (sports clothes and shoes and sports equipment and accessories).

Drawing on a combination of proprietary research and secondary data analysis, it presents historic and forecast market values, both for the sports goods market as a whole and for the individual segments, and examines the competitive landscape.

The report also outlines the profile of Polish consumers of sports goods, including their shopping basket, the amounts spent and the channels used, based on the findings from our survey on a purposive sample of adult Poles.

The five-year forecasts contained in the report are prepared by our team of econometricians using a well-tested multifactorial forecast model that takes into account historic market data, macroeconomic factors (e.g. GDP growth, inflation, disposable incomes, private consumption trends, population size, currency changes), and direct input from market participants and our consumer research findings.

What is the content of the report?

Current market value and a five-year forecast developed by PMR econometricians using a well-tested forecast model

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Clients' Testimonials

I often make use of PMR’s data because they are a valuable source of information about the retail market in Central Europe. The news briefings help me keep abreast of the fast-changing market landscape, and the in-depth, forward-looking analyses are very helpful in strategy planning.

Commercial and Market Insight Manager

Tesco Polska Sp z o.o.

PMR’s reports are of high quality in terms of methodology, the breadth of the data presented, and the way the data are interpreted. This makes them a valuable tool in tracking trends and changes in the Polish clothing sector, and we have found PMR reports to be a highly helpful resource in determining future strategic directions for our company.

Vice President

Vistula Group S.A.

We have been using the reports and statistics provided by PMR for many years, as these are extremely valuable sources of knowledge about the European Retail markets. News let you keep an eye on dynamic changes, databases regularly provide insight, and reports and analyzes help you strategically plan your company's activities.

Managing Director

Swarovski Poland Sp. z o.o.,

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