Golden Bear details new Sleep Tight All Night property

Golden Bear has detailed its new Sleep Tight All Night propety, a unique sleep aid/toy hybrid designed to help teach children when to sleep and when it’s time to wake up.

The innovation within the product is centred around scientific studies on sleep and the colours associated with it: red lights being best at aiding sleep, green lights inhibiting sleep.

“The transition into developing a child sleep aid is a natural expansion for the company which has excelled in producing high quality licensed plush and plastic toys” said Christine Nicholls, vice chairman and product development director at Golden Bear.

“Sleep Tight All Night has been designed to integrate both licensed character and non-licensed plush into a developmental product offering a unique dual playable and functional product to appeal to parents and children alike. Extensive research has enabled us to enter into the competitive nursery and learning aid market with a unique and adaptable range offering.”

Sleep Tight All Night combines the benefit of a child sleeping aid system with a night time cuddly comforter which features a glowing tummy and range of soothing sounds.

For launch Autumn/Winter 2016, the Sleep Tight All Night range will include an In The Night Garden licensed Igglepiggle version, Teddy, Puppy and a mythical Unicorn plush, with more designs and licenses to be announced.

The new range, which also boasts non-licensed characters including Teddy and Unicorn, uses coloured lights to help kids make the move from cot to bed via a line of sleeping aids that double as plush toys during the day.

Targeting the younger DC fanbase, the DC Super Friends line-up includes a cast of iconic comic characters, including Batman, who will lead the line with the launch of a Batman Sleep Tight All Night sleeping aid.