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According to the AP, Judy Cox dropped $567 at her local Orem, Utah, mall recently, buying an entire window display of shirts with “pictures of scantily dressed models in provocative poses” to ensure their removal from the public eye. It sounds like big money, until you consider what a drop in the bucket that would be for a mom from “Family City” to buy up high-impact visuals in Sin City.

Rates vary by advertising companies, sign locations and the scope of ad campaigns, as well as by billboard types, ranging from static and digital to those attached to vehicles and humans. But even ballpark numbers put things in perspective.

$700: One-time rate for an eight-hour run of a single mobile billboard, not including $1,500 for creative production. (Source: Big Traffic)

$300: Four weeks of visibility on a three-sided taxi topper. If you want the trunk, that’s $100 extra. And production is $40-$50 for the topper and $20-$25 for the caboose. (Source: Taxi Ads Las Vegas)

$10,000-$30,000: Four weeks for a static ad on a premium stationary billboard along the airport’s north exit to the Strip. Many factors go into separate production costs, which are steepest for visual effects. (Source: Local advertising company)

$2,900: Production estimate for wrapping an airport bus, not counting $750-$850 on average to rent the space for roughly a month. (Source: Taxi Ads Las Vegas)