You watch, I watch, we all watch. Watching video is the #1 activity on the web.

Watching video is the #1 web activity, followed by Facebook and then Internet banking. And it looks set to grow further as more people get online, more companies understand digital media and the available bandwidth gets better.

The popularity of video isn’t being ignored by leading brands and the exponential growth of YouTube has been testament to this. Looking recently on the YouTube statistics page some of the numbers are astonishing:

There are over 3 billion videos viewed each day.

48 hours of video is uploaded each minute, equating to 8 days per 24 hours.

More video is uploaded to YouTube in one minute that the 3 major US networks have in 60 years.

150 years of YouTube video are watched everyday on Facebook

Every minute 500 tweets contain YouTube links

AND PERHAPS MOST ASTONISHING – YouTube only started in 2005!

But what does this mean for business? And what are the advantages of it aside from videos undoubted popularity?

One of the biggest reasons is SEO…

Forrester have said a video in the index stands a 50 times better chance of appearing on the first page of Google than any given text page in the index. Engagement video will certainly increase your ‘Google Juice’, as you can imagine ‘Likes’, ‘Favourites’ and ‘Thumbs Up’ are perfect for the algorithms. Publishing video content regularly and having a lot of content will of course help as well.

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were

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