STRATEGIES FOR EMAIL MARKETING

When it comes to email marketing, the strategies used are really important. The targeting, the technology, using the right templates, and many other aspects should be considered before starting a marketing campaign. In order to get the most out of your email marketing campaigns, follow these tips.

Businesses use predefined templates for the emails they send to their customers. The template defines the company, and after some time, it creates an identifiable pattern, so that pattern should always be used. Yet specifically designed templates for special occasions may also result in an increased return every once in a while.

The first email you send to your customer is your initial contact, and you should not stop there. Research suggests that promotional mails that are sent again close to the due date of a special offer are highly effective. This, of course, does not mean that businesses should send the same email as much as possible. They should send smart emails that suit their target market. Think before you send: Make a plan that considers your target audience and the product you wish to sell. Then, you can send your promotional emails in predefined intervals.

The results may not be as you expected even with a great email marketing campaign, and your sales might not grow as you have planned. In such cases, you should re-examine the entire process. It might be helpful to send a survey to your customers during this process.

The emails you prepare must always be up to date. The terms and expressions you use in the email should be consistent with the message you want to send. For example, you should use expressions that encourage customers to buy a product if you are trying to sell a product or service.

Mobile technologies also develop at a fast pace. Nowadays, many people use smartphones for their daily tasks and communications. Your emails should be mobile- and tablet-friendly, and you should use mobile-compatible designs and templates. You may try out responsive designs.

Along with mobile, social media is an essential part of people's lives. In your emails, you should always include links to your social media accounts that people can use to reach you.

You should properly define your target audience. A marketing campaign with the right audience leads to much more effective results. Otherwise, you might lose your customers and get negative feedback.

Your email's subject line should comply with your aim, be attractive, and be short. You should avoid exaggerated expressions and spammy keywords, as they may make people mark your emails as spam. You should also make sure the “from” field contains your company's name.

It might be to your advantage to work with a professional service to help you with your email deliveries. Otherwise, your emails might end up in spam folders, or you may even find yourself on ISPs' blacklists. Such actions will be bad for your company's reputation.

You may combine the above steps for better results. You might also want to make use of A/B tests to determine which steps are better for your case.

To conclude, you should never view digital marketing only as a sales and announcement opportunity. It can serve as a great feedback tool to improve your business if customer reactions are incorporated into the process.