Inside the Science of Snacking

4/15/2013 12:42PM

Why is it so hard to tell how much you're eating when you snack? Sarah Nassauer and INSEAD professor of marketing Pierre Chandon join Lunch Break with a look at why it's hard to eat just one of anything.

This transcript has been automatically generated and may not be 100% accurate.

... I ... it it lights Peckham Wendy downs food companies are pushing new ... name by packaging to help consumers read more on that go into announced its plan to redesign ... the ramifications for always line is that it's difficult for Sarah Nassauer also have with us here said on his marking professor who studies even a hero instead of business school in France thanks so much to both of you ... for being here now Sara ... I would see a distance and highlights here with me what he and some alpaca to the idea not the easiest call her sing and dance about packaging their ... dentist it wants to keep going one thing that is the very the very after breaking up exactly with that in ... its first is coming out with all these mini versions of another classic treats me says kickass those lists ... in every syllable that ... make all up their hand to mouth innovation platform and has been wildly successful because we don't have to stop in and this is with the preseason because you don't stop unwrap each one a little fluffy and then just I mean that ... the land around that people didn't want to eat candy all the time and cars ... because of the little teeny wrappers in Durham N C on the the the the bottom economists are going to go ... and so they came up with these instances new version of the candy not just an ego but everything my calming things are healthy assaults on this in and that's worth of fruit trees and things like that it's all about the certain snack ability in us the Abbey as a lot of snow or snacking a lot more yet that continues to grow not in so what's been directed it ... to be that the U S and how we make our food fit into that ... eating is a very good point guard Kim and bring you in here right now I wanna know what types of packaging ... actually do make this overheated me do these ... bite size portions would seem so small and modest actually make this is consume more because ... we think we're not eating that much ... his executives are two types of packages that make this the more ... that they didn't bite size portions that we think Gaurav is in the coming through ... the middle so the very big ones because basically ... we don't think as consumers too much of all comers to meet with whatever is in focus ... the Abbey's the Packers offense of look like single serving ... but they are how some research showing us how we can just ... stop ourselves from Ina all the way to the bottom of that bad ... so basically it is the tissue into consumption ... for example amid the day which is a reason and it is achieving the kind of a Pringle kind of the ... bag ... it makes you think you know or maybe I'm supposed to stop here ... was exactly what happens we need to make people think about comics and even Cummins to drink because otherwise we get to the ball ... playing into that Sarah made a sort of had this to read that a Pacific spearmint that they did tell us how that works ... this is the cat's talking about this a group of researchers that you know the canisters ... they had pallets kids watch TV and some of mindlessly snack on these canisters so that rents out so every so often at various intervals and some did not ... and the kids that were given these canisters with the rents that's ... the aisle made a lot less then canisters and out the red shed ... two percent of the four Q that it is a subtle cue ... may the thanks they may be any necessary science may be actions that that's what the researchers found PC doesn't allow Audi and the little ... touches inside the right that right that's great about this instead of sulking that might be key to success I think this is a certain size I think this is the Mennonite money on yet they didn't have those in the bag that would go to the entire back to Milan awesome is that they don't have to stop it anyway ... I'm here last word to you on this mean was this a in general about ... consumers we haven't seen you know why why are we snacked and more widely need to have a bag of food always with us during the day ... the thing that that means the ... performance of the food industry KDB has gone from nowhere to submit additional was serving as the view to six point five ounces of Coca-Cola for example ... the ... use of its existence the scream it's the only cites the was available ... to the average size is more like a twenty four ounces ... and if you go to some of the movie theaters into some of the convenience stores ... you know to get ... food is ... being used by his late this winter ... what happens of course doesn't take a genius to see that when you had a really big container ... you drink more of it because you know you don't pay attention to him is that is and ... he just goes to the bottom because it is good and it's convenient to five ... I can you can never show that up to Mayor Michael Bloomberg here in New York else is absolutely