Unison, the trade union, have released a brilliant new satirical ad to campaign against the indignity of 15 minute care visits for elderly people. The film is promoting a petition to let the government know that such practises are unacceptable.

The video features actress Claire Sweeney – who puts in an excellent performance – and mimics the format of day-time-TV game shows to dramatise the ridiculousness of the demands made on care workers because of a lack of funds and staffing.

It was created by London ad agency Don’t Panic and has received rave reviews in the advertising industry trade press, winning Campaign Magazine’s Ad of the Week.