Grocers go green with Earth Day tweets

Supermarket companies took to Twitter on Tuesday to wish their customers a happy Earth Day, with tweets ranging from practical tips for energy conservation to descriptions of their own stores' green credentials, to humorous asides.

Of course, companies like Whole Foods Market, Sprouts Farmers Market and Earth Fare had plenty to say about Earth Day, but many of the conventional operators were also active on social media this year. Several chains offered simple, “How will you celebrate Earth Day?” tweets, while others, such as Kroger’s seafood video[4] posts, focused largely on a single sustainability issue.

Lunds and Byerly’s opted for posting helpful tips, with posts like this one on energy conservation: