Jay-Z Presents New Rocawear Look

*Jay-Z co-hosted a Fashion Week party with GQ earlier this week after performing at two sold-out shows at Yankees Stadium.

Jay teamed with GQ to primarily show off his new and improved Rocawear line for the spring. While not usually considered in the class of high fashion covered by the men’s magazine, the media mogul has made a point to slowly shift the branding and look of Rocawear to appeal to a larger group of consumers.

“We were known for one thing,” he told a reporter for the Observer. “You know the whole thing of what people call urban fashion, which I think is a dirty word these days, but you know whatever.”

“People listen to all different sorts of music,” he continued. “People are inspired by all different walks of life and culture. It just is what it is. For people to try to put it in these segments, I don’t think that’s fair. Like people saying I couldn’t play Glastonbury all over again. It’s back to that again, you know what I’m saying?”

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