Magical mermaid pillows are a thing

The definition of peak trend is when it moves from the fringe to the mainstream. So when reasonably priced furniture stores in America's Midwest start to sell pillows inspired by fish scales you know we've reached peak mermaid.

But it seems that the public isn't done with their weird wetness because a video posted to Facebook by journalist Steve Noviello showing these "magical" pillows has garnered more than 30 million views and shared over 475,000 times. That's like Adele-level popular.

Made using reversible sequins, the pillow's surface will change colour depending which way you brush it.

They could be a fun way to leave passive aggressive messages to lazy housemates…