Global Marketer of the Year 2017

WFA is proud to announce the first-ever winner of the Global Marketer of the Year award: Keith Weed, Chief Marketing & Communications Officer, Unilever

Highlights

WFA's Global Marketer of the Year

Chief Marketing & Communications Officer

Keith Weed, Unilever

“It’s an honour to be named as the first WFA Global Marketer of the Year. This is a wonderfully exciting time to be in marketing, and this award reflects the hard work and dedication of the whole team at Unilever.”

About

The World Federation of Advertisers has launched the WFA Global Marketer of the Year Award to celebrate the role that regional and global marketers play in setting the course of our industry and inspiring others to be a force for good.

The aim is to showcase Global and Regional marketers who are truly making a difference. Those who are using the power of marketing to deliver better business results; those who are using their influence to change the way our industry operates for the better; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.

The inaugural award went to Keith Weed, Chief Marketing and Communications Officer, Unilever, who received the biggest number of votes from a shortlist of six leading marketers.

“A big congratulations to Keith on behalf of the global marketing industry. At a time when our industry is facing serious challenges, Keith has shown immense leadership. He is the purveyor of a portfolio of some of the world’s most purposeful brands, the architect of the Unstereotype Alliance and has been a pioneer in pushing for a better online advertising ecosystem,” said David Wheldon, WFA President & CMO RBS

Global Marketer of the Year 2017 candidatesWe received several nominations which were considered by our expert jury who were asked to vote for their 6 preferred candidates from the full list of candidates.

Our jury represents a hugely experienced team of marketers and WFA partners. Chaired by WFA President and RBS CMO David Wheldon, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who make the biggest impact on the global marketing business.

David Wheldon
CMO, RBS

Stephan Loerke
CEO, WFA

Spencer Lee
Commercial Director, AirAsia

Jillian Gibbs
Founder and Global CEO, APR

Claire Beale
Global editor in chief, Campaign

Kwan Yim
SVP, Head of Global Agency Management, Citibank

Jori Bindels
VP Corporate Communications, Marketing & Brand, Emirates

Alfonso Argudin
Global CMO, Grupo Bimbo

Jon Wilkins
Chairman, Karmarama

Rahul Asthana
Senior Director, Marketing, Kimberly Clark ANZ

Nicole McMillan
Vice President Marketing AMEA, Mars

Julie Chan
Global Consumer Engagement Lead, Pfizer

Atul Agrawal
SVP Corporate Affairs, TATA

Lucinda Peniston-Baines
Owner & Managing Partner, The Observatory

Criteria

Whether it’s creating effective purpose-driven campaigns or demanding greater clarity in digital; whether its restructuring the way that internal and external teams work together or building a programme of media transformation that future proofs their business, great marketers can make a real difference.

Selecting the world’s best marketer is not a simple process because everyone will have their own opinion about what represents great. To make that easier, we’ve identified some clear criteria for “great” marketing as well as a clear process for making the selection.

WHO SHOULD ENTER?

This award is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. Jury members should not be nominated.

ENTRY CRITERIA

We believe that the best global and regional marketers are demonstrating outstanding leadership in three key areas in 2017. All nominations should demonstrate outstanding leadership in two or more of these areas:

Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally.

Working smarter with partners, be they agencies or vendors, and ensuring that the whole team is aligned to the same goals.

Delivering inspiring work that genuinely makes a difference, be that cultural, social or for the business.

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WFA is the only global organization representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend.