Panda Wine Packaging Employs Cute Features to Appeal to Young Drinkers

The liquor store shelf is lined with champagne bottles that have elaborate text-heavy labels, so Panda wine packaging would undoubtedly stand out. Perhaps it isn't a surprise that young adults don't consume much in the way of sparkling wines, because it's rare when a brand actually attempts to attract them.

The Dizen studio of Argentina completely reinvented the look of the elegant cava by whitewashing the glass surface in its entirety. Working to actually represent that animal name of the brand, the creative team gave put a face on Panda wine packaging. Without attempting to precision-draw details of the bear-like mammal, a subtler strategy was taken. Three strategic blobs of black suggest the eyes and the nose of the bamboo eater, and the words "extra brut" from a literal mouth.