Before You Buy: Amika Bust Your Brass Cool Blonde Shampoo

Using It:

Massage a dollop from the scalp and run down the hair strands. Don’t rub the hair, just cover with the shampoo and scrub the scalp a bit. Keep it on for a little bit longer than a typical shampoo and rinse off well.

Amika Bust Your Brass Cool Blonde Shampoo Review:

I’m not big on scents usually, but this one smells amazing! I was looking forward to using this shampoo even after I switched back to brown hair. Yes, I kept using it just for the scent alone.

Aside from the great scent, this shampoo goes a LONG way with just a small amount. It’s a high amount of pigment, so you need a small dollop to lather up and cover your entire head of hair. Start small and build if you need a bit more. I was pleasantly surprised that it lasted me well over four months for just one bottle.

My hair was an ashy blonde tone, not platinum blonde, so keep that in mind when choosing any purple shampoo and conditioner set. It might be a bit too much for everyday use if you’re looking to keep your hair very light and bright, and it might be best to use this on a weekly basis, rotating with another shampoo.

Photo via Amika

The negative part is that this shampoo is drying on already-dry strands. You must have a nourishing conditioner to follow it up with. The Amika conditioner is very nourishing if you’d like to double up. Make sure to also use a conditioning mask while using this shampoo.

It does deliver what it promises in between salon visits, and tones down the brassiness quite a bit, though I’m not sure this can’t be achieved with a purple conditioner alone.

Notable Ingredients

Amika is fully cruelty-free, does not test on animals or sell in areas that require animal testing by law.

It contains Persea Gratissima (Avocado) Oil, which is a nourishing antioxidant, but it’s fairly far down the ingredient list.

No Parabens, Sulfates or Phthalates

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Nataliya Ogle likes making sure others live to their full potential. She publishes articles on her primary website styletomes.com and works as a freelance writer for other women's interest sites. Her physical body is in New York but her presence can almost always be found online. The internet is her first love.