Day: May 25, 2011

One thing that caught my eye (beyond its $41 million in funding) about Color was its “social camera” capabilities. What do I mean by that?

Well, if you use Color, aim it at me in a room, it’ll add my name to your phone. How did it do that? Through the use of all the sensors to figure out we were in the same room, and you were taking a picture of me.

That’s pretty cool, when it works, but I think Color was pitched wrong.

What do I mean by that?

If it were me, I would have solved the problem of syncing photos between iphones and ipads. Just cure that pain and let people discover the other “social stuff” later that Color does.

Because, say we’re at a wedding. I can have everyone there load up CoolIris Liveshare, and we can all share LIVE onto a single computer, or iPad. This is something I’ve never seen done before. I can’t wait to use this at a conference with a videowall. Photos can “pour” into the app live, from hundreds, or even, thousands of people shooting photos. Now, that isn’t that typical of a use case, but think of a birthday party, with 15 friends and family shooting photos. All showing up on a big screen instantly. All being shared with each other instantly.

This is a big deal and why, today, Color has new competition.

By the way, the system demoed here is not out yet, it will ship between now and August.

Photo sharing on the web has been around for years. Sites like Flickr, Facebook, Picasa and Snapfish provide a wealth of options for uploading images and making them available to friends and family. None of these sites, however, allows instant, real-time sharing across multiple devices. Cooliris is making that possible with its new app called LiveShare.

“Back in 2006, we started Cooliris with the goal to transform the way people experience media on the web,” explains Austin Shoemaker, Co-Founder and CTO of Cooliris. “And that’s brought us to a point where we’re really excited to show you what we’ve been working on—a new product called LiveShare that’s all about visual communication and enabling people to interact around media in a way that’s more natural and really thinking about the context of the message that you’re sending.”

The LiveShare application allows you to create an event and share photo streams related to that event. Anyone you invite to join the event can view the photos instantly as well as contribute their own photos. The app is currently available for the iPhone and iPad as well as any web browser that supports HTML5, but the company has plans to expand to other devices in the future.

“It’s a cross device, user-centric experience,” says Shoemaker. “When you jump into LiveShare, you can do that from your phone, from your tablet or from your web browser, and it’s the same experience with the same information and media. However you come in, you’ve got your personal world right there. If you’re on your phone, you’re more likely to capture photos and videos, so you could just take pictures and take videos, and those are instantly synced to the cloud. So you go back home, and those photos and videos are available for you to browse, present, and share to groups or social networks. We think this is going to be a great way to really connect all the different parts of your life.”

LiveShare achieves instant syncing by first syncing a low resolution version of the photo, but it follows that initial sync with the full resolution image. “One of the decisions we made,” says Shoemaker, “was we want people to be able to use this as their primary camera, so when you’re taking pictures, you’re not compromising on quality.”

You can also share text messages, videos and links from your browser. Links can be viewed right in the app using a minibrowser, or you can jump out to your full browser. And as location is a big part of the context of any event, the app allows you to geotag all of your messages.

Images and video are just the beginning for LiveShare. “In the first version, we’re only going to support image and video attachments,” explains Shoemaker. “In the future, we’re going to allow any kind of documents. The idea is if you’re sharing say a Photoshop file of a mockup, you should be able to drag and drop that on your group and they should be able to open it on the other side.”

CloudFlare’s CEO, Matthew Prince, and Michelle Zatlyn, co-founder, explained how they make sites faster and showed me a new “CloudFlare Apps” feature. Before this came out web apps require website owners to change code, potentially decreasing performance and increasing security risks (that’s one reason why I don’t have a ton of WordPress plugins on my blog). But with CloudFlare Apps it allows web apps to be activated without requiring code changes and it works with app providers to ensure that they perform as well as possible and don’t create conflicts with other code. Announcing today are these apps:

Share this:

Like this:

I’ve never understood why the world’s media give Twitter so much free PR. You know what I mean? When you’re watching TV and some announcer says “follow us on Twitter.”

I’ve seen this over and over and over. Heck, I’ve done it here on this blog, too. It’s basically a gift of free advertising to Twitter. For me? Not a big deal, after all, my whole life is about telling you about cool new services. But for a brand like ESPN or CNN? That is wasteful and, worse, puts their media distribution in the hands of someone who doesn’t have their best interests at heart.

What’s a better idea? Twylah has it. For instance, instead of me sending you to Twitter, I could say “follow my Tweets on Twylah.”

Why does that make more sense?

1. It helps your SEO on Google and Bing.
2. It presents tweets in a much friendlier format.
3. It presents more monetization opportunities (there’s space for an ad there).
4. It lets you put this on your own domain, so your readers never need to leave your site.
5. You have control of what shows up and they won’t be distracted by other people’s tweets the way they would be if they signed into Twitter.
6. You get great stats about what your readers are clicking on.