In the News

by Ellen Fruchtman, President
Fruchtman Marketing is excited to be named Agency of Record for Craig’s Fine Jewelry in Ridgefield, CT. Fruchtman will be responsible for developing campaigns in both traditional and digital mediums. We’re excited to take Craig’s to the next level!...

Birthday and Anniversary Program Nets Tremendous Results
TOLEDO, OH, January 23, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is announcing a new birthday and anniversary program developed to drive customers back to the store. The program is being introduced at the Centurion Jewelry Show and is in partnership with leading industry marketer, Fruchtman Marketing. ...

We're excited to announce the newest addition to its digital team, Ariel Ellis. As its Digital Marketing Strategist, she will be responsible for the development and implementation of on- and off-page Search Engine Optimization, the development and management of paid search advertising, and staying up-to-date with the rapid trends within the major search engines and the...

We are proud to announce that Fruchtman Marketing has created three new video media kits for SmartWork Media: INSTORE, INVISION, and PETS+. They are digital kits that are easy-to-understand, environmentally friendly, and interactive. We took a unique approach by making them engaging videos rather than a traditionally printed media kit. Check them out using the links...

Boulder, Colorado jewelry store Walters & Hogsett capitalizes on its customer’s desire for “casual luxury,” striking a balance between the cosmopolitan tastes of the area’s well-heeled clientele with the active energy of a Rocky Mountain lifestyle. > Read More Here!...

We recently worked with our client Gemological Science International (GSI) to help them garner international exposure. Fruchtman orchestrated the project with MultiVu, an award winning content creation, distribution and media strategy division of PR Newswire, to launch a large-scale media tour featuring a video Q&A with GSI Co-Founder Debbie Azar. The video featured Azar in an...

There’s no business like new business. That’s why we’re delighted to announce that Aaron Basha has hired us as their digital marketing agency. Our team is already meeting on this exciting new account and we can’t wait to put those plans into action.
The popular jewelry designer is celebrated by some of the world’s most discerning clientele....

It always seems there is a calm before the storm — a sense of easiness before a sudden, usually violent event. These events disrupt the world around them and cause chaos, mostly for those who are ill-prepared. > Read More Here!
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Jewelry Marketing Leader Introduces Friends and Benefits
Fruchtman Marketing launches first web-based referral program for the jewelry industry
TOLEDO, Ohio, DATE - Industry leader Fruchtman Marketing announces Friends and Benefits, the first web-based referral program which generates purchasing leads from new and current customers.
“We know when people are preparing to make an investment purchase, they prefer to ask...