06 August 2010

The Quickest Way To Grow Your Fan Page

Well it's another benefit you have access to if you're willing to spend some money that earns you a relationship with the Facebook team.

From there, all you need is an existing fan created page. Unless it's already being well managed (see how Soap approached the Bubble O'Bill page) a dead community on an inactive page is a waste. As it stands, these fan create pages are technically not allowed and are a breach of copyright/trademark/legal stuff.

Facebook will delete the page and migrate the fans across to yours.

You can expect a small drop off from fans who haven't heard from the page in potentially years, but also a fantastic response from a now ignited community who have been otherwise dead.

Agree to an extent, but they are still fans of the brand, whether you created the page or not. While the approach after migration is delicate, but it would seem a majority of the fans are more than happy to be engaged with if the content is good.

Having worked a lot on loyatly club aquisition, I'm just saying that you need to be weary about touting big increase numbers. The real trick now is to manage that fanbase so they don't feel like a database ;)