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PPC Versus Social Media, What is the best?

(by Kevin O'Brien 13/2/2015)

There seems to be a belief out there that it is some how risky to rely on pay-per-click
(PPC) as compared to say social media (Facebook, twitter, linked-in etc)

The argument goes something like so: a wealthy competitor can outspend you.One day you were at the
top of the sponsored links, bidding some reasonable CPC - and then suddenly you're shoved down the list.

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For a general introduction to these online methods the Web Optimal Seminar is held regularly throughout the year.
See home page for more details. Or fill in the form below. Attendance is £80 for the two hour seminar.