A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While more than a bit, um, over-dramatic, it caused many people in our profession to freak out just a little bit.

Digging through bits and bytes to find information that can be used to grow your business, improve service, or reduce costs is not for the weak of heart. Contradictory opinions about the importance and how to use data are everywhere.

In order to have a successful brand presence on Facebook for marketing, you need to spend money. The only way to guarantee a strong reach (and at least some chance of people taking an action on your posts), it to part with some cash.

When your content marketing campaigns are doing nothing for your company and brand anymore, it’s time to revamp the entire content marketing strategy. Sometimes when a company starts content marketing, it can work wonders for the brand.

This past Thursday night, it was announced that Ben Affleck would be starring as Bruce Wayne in the Man of Steel sequel. Even though 2015 is still quite some time away, it didn’t stop the masses from responding in a multitude of fashions.

Just earlier this year, the U.S. Securities and Exchange Commission said that companies can use social networks to disclose financial data as long as their previously inform their investors that they might do so.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.