Fairtrade is the trademark of the original International Fairtrade system, created almost 20 years ago by the non-profit Fairtrade Labelling Organizations International(FLO)to help small farmers.

Fair Trade is just two words used in marketing that have no special meaning by themselves and are not the trademark of the International Fairtrade system. Anyone can use the words Fair Trade on any product - for example, fairly traded coffee - regardless of the products origin or handling, or create a snappy logo with the word Fair Trade.

Avoid being fooled!How can you tell
if it is truly Fairtrade? It's simple - only products carrying the symbol above are legitimately Fairtrade Certified!

Fairtrade International is a non-profit organization with partners and supporters all over the globe. They develop Fairtrade Standards, support and educate producers, and co-ordinate the International Fairtrade system. And they own the FAIRTRADE Certification Mark, a registered trademark that appears on more than 27,000 products in 120 countries. Over 1.2 million small farmers and workers in 66 countries benefit from Fairtrade through stable prices, training, and financial premiums for education, healthcare and farm improvements.

Fairtrade International partners with an independent certifying organization - FLO-CERT - to inspect and certify producer networks representing small farmers and workers in Africa, Asia, Latin America and the Caribbean. In addition, a network of national Fairtrade organizations around the world promote Fairtrade in their countries. In the U.S., Fairtrade America is the partner organization that audits and certifies organic Fairtrade coffee sales and purchases by Steep & Brew.