Store Operations And Job Knowledge Syllabus

Unit 1: Basic Concepts of Retailing: Introduction, Objectives, Perspectives on Retailing, Important retailing decisions, Significance of retailing, Indian Retail Sector, Retail formats in India, Forms of retail stores in India, Current retail scenario in India, Services Provided by Retailers, Commonly Used Terminologies in the Retail Sector.

Unit 2: Introduction to store: Introduction, Objectives, Concept of Retail Store, Types of Retail Stores, On the basis of ownership, On the basis of operational structure, On the basis of customer service, On the basis of merchandise mix, On the basis of pricing policy, On the basis of location, Retail Store Operations, Approaches to Improve Store Operations.

Unit 5: Functioning of a Retail Store: Introduction, Objectives, Everyday Operations of a Retail Store, Visual Merchandising, Visual merchandising norms, Visual merchandising in India, Operating system of visual merchandising, Role and responsibilities of a visual merchandiser, Role of Signage in the Store.