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Ann Mack , Director of Trendspotting for JWT, shares details on some of the key trends that brands will need to understand in the years ahead. By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. This presentation hopes to inspire you to consider how to convert these shifts into compelling opportunities. summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media Week MORE

by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?). What constitutes buyer fit and intent differs for every company. Lead scoring makes evaluation scalable and automated so the ready prospects go to sales, and others get nurtured. MORE

A few weeks ago, I saw AOL co-founder Steve Case give an interview on The Colbert Report about his company Revolution, which is investing in people and businesses that disrupt the traditional concept of consumer ownership with a more practical and efficient consumer-sharing model. Well, I think that yes, it is the next big thing (dare I say it is already here?) What Is the Sharing Revolution? MORE

Self-efficacy is the belief a person has in his or her ability to achieve a desired behavior, and can be a huge motivator in one’s ability to accomplish that behavior. Research indicates that people who are confident they can achieve a behavior have a greater chance of doing so than those who don’t. Self-efficacy in B2B: Speaking to your target audience’s self-efficacy may help motivate their buying behavior and thus create a more effective B2B marketing campaign. A B2B marketing study on WhichTestWon.com demonstrated this using the Grasshopper phone system. And it worked. MORE

A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Which on-line payment systems are the most popular? Which purposes do they serve? What is the best to choose for an average eCommerce web-store? Widely accepted as a third party payment provider. Business MORE

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Example: “2.) MORE

As you read this, you are seven conversations away from higher revenue - and making The Shift to customer-centricity. Take it from someone who has "been there, done that" - Dan Fylstra, CEO of Frontline Systems, who writes: read more. Marketing strategy MORE

Calls-to-action (CTAs) are one of the most important elements of lead generation , and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows. the list goes on. ” Once you have a strategy in mind for which calls-to-action you'll feature on your website, you'll probably start obsessing over their design. Contrast Is Key. MORE

Every industry is different, but at their heart there are a few basic concepts that drive every business forward. It’s easy to say that a pet shop in Exeter has nothing to do with a financial services firm in London, but when you bring them down to their bare bones they share a great deal. Processes The processes a company has in place can turn a firm’s fortunes around completely. MORE

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. David has more than 15 years of B2B marketing, business development, and sales experience and we are thrilled to welcome him. As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. What’s happened here? MORE

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean? Reason for Social Business? MORE

I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. believe every business should make some level of commitment to it. love being able to produce sales leads at a very low cost. love having my [.]. Direct Mail Direct Marketing Email Marketing General Lead Generation Web Marketing MORE

The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger. In business, big data means far more than that. Every sale. Every customer touchpoint. MORE

We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place. MORE

Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. That’s the date on our official letter from the IRS.). It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin - with more to come. How can we help your company? MORE

Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Is your blog doing okay? – Is Your Blog Doing Okay? MORE

The first major consumer holiday of 2012 is just around the corner. Despite continued economic uncertainty, consumers are expected to spend more than they did last year on Valentine's Day. In fact, the average American will spend nearly $200 on the day of love. Flowers are still the go-to gift followed by gift cards, jewelry and electronics. Hold a contest. Reward those who love you . MORE

Doug Kessler of Velocity Partners appears on Mad Marketing TV with Jeff Ogden of Find New Customers. There’s a reason I’m such a fan of Doug. His insights on content marketing are brilliant. Watch this show! At the very end of the show, if you watch closely, you’ll see “Connect with Find New Customers ” [link] but it goes by very quick. MORE

Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. You can look over the whole set of slides, but here are the five things that I highlighted: Google indexes content faster than ever. Google shows search results as searchers type. Google ranks search results based on social activity. Certainly. MORE

Just like several very successful sales and marketing applications, especially salesforce.com, cloud services is our business delivery model. Like salesforce.com or other cloud service providers, they don't let you host because, having the provider host often delivers faster time to market, allows you to focus on your core competencies / applications, often delivers superior service, and in almost all instances, provides lower total cost of ownership (TCO) compared to premise-based solutions. Administration Pisello Alinean Cloud ROI XcelLive MORE

Photo by: Rochelle If you’ve got something to say about business, it may well be that you can use that inner passion to your advantage – or more specifically to the advantage of your business. Conference, expo and event organisers are constantly on the lookout for the right man or woman to push home their message or agenda and successful business speakers can earn thousands. Business MORE

The sales funnel is your firm's life blood. Fail to fill it adequately with sales leads and you'll experience a corresponding drop in revenues. How many leads you need varies by firm, of course. Yet every firm would like do better MORE

Cisco sends a 140,000 email blast to LinkedIn executive users. recent explosion in content marketing , including the consumer brand Coca Cola who believe their future is in content PhoneDog sues a former employee for $340,000 – the value of 17,000 Twitter followers The social media brand ambassador - a sign of things to come? And that’s my final prediction. MORE

As you can probably imagine, we're rather passionate about data quality here at ReachForce. When helping our clients we've seen firsthand just how much of a difference a high quality database makes when designing, executing, and even converting prospects from marketing campaigns. And yet many organizations have ignored the problem of MORE

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The increased adoption of social media among B2B companies indicates that companies are finding more value out of ramping up their social presence online. MORE

Do you feel like you woke up a week ago and Pinterest had taken over the world? I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs. The meteoric success of Pinterest has shocked everyone. Except me. have it all figured out. But then something happened. MORE

What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible. recently discovered Chasebuzz.com, a new business venture by software developer Serengeti. MORE

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors need or want. How do you attract quality prospects to your site? Don’t lie. You won’t get a date. MORE

Do you feel like you woke up a week ago and Pinterest had taken over the world? I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs. The meteoric success of Pinterest has shocked everyone. Except me. have it all figured out. But then something happened.

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Example: “2.)

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean? Reason for Social Business?

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The increased adoption of social media among B2B companies indicates that companies are finding more value out of ramping up their social presence online.

A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Which on-line payment systems are the most popular? Which purposes do they serve? What is the best to choose for an average eCommerce web-store? Widely accepted as a third party payment provider. Business

The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger. In business, big data means far more than that. Every sale. Every customer touchpoint.

We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place.

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A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Which on-line payment systems are the most popular? Which purposes do they serve? What is the best to choose for an average eCommerce web-store? Widely accepted as a third party payment provider. Business

The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger. In business, big data means far more than that. Every sale. Every customer touchpoint.

We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place.

Ann Mack , Director of Trendspotting for JWT, shares details on some of the key trends that brands will need to understand in the years ahead. By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. This presentation hopes to inspire you to consider how to convert these shifts into compelling opportunities. summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media Week

What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible. recently discovered Chasebuzz.com, a new business venture by software developer Serengeti.

Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. That’s the date on our official letter from the IRS.). It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin - with more to come. How can we help your company?

by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?). What constitutes buyer fit and intent differs for every company. Lead scoring makes evaluation scalable and automated so the ready prospects go to sales, and others get nurtured.

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Calls-to-action (CTAs) are one of the most important elements of lead generation , and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows. the list goes on. ” Once you have a strategy in mind for which calls-to-action you'll feature on your website, you'll probably start obsessing over their design. Contrast Is Key.

Cisco sends a 140,000 email blast to LinkedIn executive users. recent explosion in content marketing , including the consumer brand Coca Cola who believe their future is in content PhoneDog sues a former employee for $340,000 – the value of 17,000 Twitter followers The social media brand ambassador - a sign of things to come? And that’s my final prediction.

A few weeks ago, I saw AOL co-founder Steve Case give an interview on The Colbert Report about his company Revolution, which is investing in people and businesses that disrupt the traditional concept of consumer ownership with a more practical and efficient consumer-sharing model. Well, I think that yes, it is the next big thing (dare I say it is already here?) What Is the Sharing Revolution?

Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Is your blog doing okay? – Is Your Blog Doing Okay?

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. David has more than 15 years of B2B marketing, business development, and sales experience and we are thrilled to welcome him. As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. What’s happened here?

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors need or want. How do you attract quality prospects to your site? Don’t lie. You won’t get a date.

Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. You can look over the whole set of slides, but here are the five things that I highlighted: Google indexes content faster than ever. Google shows search results as searchers type. Google ranks search results based on social activity. Certainly.

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

As you read this, you are seven conversations away from higher revenue - and making The Shift to customer-centricity. Take it from someone who has "been there, done that" - Dan Fylstra, CEO of Frontline Systems, who writes: read more. Marketing strategy

I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. believe every business should make some level of commitment to it. love being able to produce sales leads at a very low cost. love having my [.]. Direct Mail Direct Marketing Email Marketing General Lead Generation Web Marketing

As you can probably imagine, we're rather passionate about data quality here at ReachForce. When helping our clients we've seen firsthand just how much of a difference a high quality database makes when designing, executing, and even converting prospects from marketing campaigns. And yet many organizations have ignored the problem of

Doug Kessler of Velocity Partners appears on Mad Marketing TV with Jeff Ogden of Find New Customers. There’s a reason I’m such a fan of Doug. His insights on content marketing are brilliant. Watch this show! At the very end of the show, if you watch closely, you’ll see “Connect with Find New Customers ” [link] but it goes by very quick.

The first major consumer holiday of 2012 is just around the corner. Despite continued economic uncertainty, consumers are expected to spend more than they did last year on Valentine's Day. In fact, the average American will spend nearly $200 on the day of love. Flowers are still the go-to gift followed by gift cards, jewelry and electronics. Hold a contest. Reward those who love you .

The sales funnel is your firm's life blood. Fail to fill it adequately with sales leads and you'll experience a corresponding drop in revenues. How many leads you need varies by firm, of course. Yet every firm would like do better

Photo by: Rochelle If you’ve got something to say about business, it may well be that you can use that inner passion to your advantage – or more specifically to the advantage of your business. Conference, expo and event organisers are constantly on the lookout for the right man or woman to push home their message or agenda and successful business speakers can earn thousands. Business

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Self-efficacy is the belief a person has in his or her ability to achieve a desired behavior, and can be a huge motivator in one’s ability to accomplish that behavior. Research indicates that people who are confident they can achieve a behavior have a greater chance of doing so than those who don’t. Self-efficacy in B2B: Speaking to your target audience’s self-efficacy may help motivate their buying behavior and thus create a more effective B2B marketing campaign. A B2B marketing study on WhichTestWon.com demonstrated this using the Grasshopper phone system. And it worked.

Every industry is different, but at their heart there are a few basic concepts that drive every business forward. It’s easy to say that a pet shop in Exeter has nothing to do with a financial services firm in London, but when you bring them down to their bare bones they share a great deal. Processes The processes a company has in place can turn a firm’s fortunes around completely.

Just like several very successful sales and marketing applications, especially salesforce.com, cloud services is our business delivery model. Like salesforce.com or other cloud service providers, they don't let you host because, having the provider host often delivers faster time to market, allows you to focus on your core competencies / applications, often delivers superior service, and in almost all instances, provides lower total cost of ownership (TCO) compared to premise-based solutions. Administration Pisello Alinean Cloud ROI XcelLive