December 2013

Apple has launched its annual 12 Days of Gifts app, offering a new free song, app, book or movie every day from Dec. 26 to Jan. 6.

European fans have grown accustomed to Apple’s holiday promotion called 12 Days Of Gifts (previously 12 Days of Christmas) because they can count on a free download every day in a period following Christmas and until early-January. It’s not just apps, Apple usually gives away songs, books and music videos as well.

A dedicated app is crucial to the promotion and today the company has updated the iOS App for the iPhone, iPod and iPad with gifts for the 2013 Christmas holiday season. Download it now to get your free gift starting with December 26, the day after Christmas. Only available in the U.S., Canada, Europe, Japan, Russia and other territories (requires iOS7)

Also new this year, the US has finally been invited to Apple’s Christmas party. Rather oddly, Apple had previously excluded its own home country in favour of the UK, Europe, Japan and Canada.

App’s Description pulled from the Apple App Store:
“From December 26 to January 6, you can download a gift each day—songs, apps, books, movies, and more—with the 12 Days of Gifts app. Each day’s gift will only be available for 24 hours, so download the free app to make sure you don’t miss out. Note: Not all content is available in all countries.”

12 Days of Gifts can be downloaded now for free from the App Store on iPhone and iPad, though it won’t offer its first gift for another 15 days. If you’re worried that you’ll forget all about the app’s existence in this period, don’t worry – you can set it to notify you when new deals become available.

Apple notes that not all content will be available in all countries, but you can bet there’ll be a fine selection wherever the app is available.

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