Chinese interest in ad tech is more about financial hedges than anything else

by Yuyu Chen

If winter is coming for ad tech, it doesn’t seem all that bad of an autumn. There have been up to a dozen $100 million-plus acquisitions in the sector so far this year — the most recent was Salesforce buying Krux for between $650 million and $750 million — and the seller’s market has been helped by a new crop of acquirers: Chinese companies.Read the full article