NGDATA and 451 Research to Host “From Data to Data Driven:
Applications That Will Change Your Business” Webinar on September 10

Session to Focus on How to Leverage Data-Driven Applications and
Prescriptive Analytics to Produce Concrete Business Value

September 10, 2014 06:35 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--NGDATA™,
the customer experience management solutions company, today announced
that it will team up with 451 Research for a joint Webinar titled “From
Data to Data Driven: Applications That Will Change Your Business”
taking place next Wednesday, September 10. 451 Research Analyst Matt
Aslett will lead the discussion with NGDATA and explore the evolution of
data-driven applications, the value of machine learning and the
importance of prescriptive analytics for organizations seeking real and
immediate business value from their big data.

“Data volumes are exploding. Hiring more resources and manually number
crunching is no longer the solution, however. Machine learning and
automation now enable data to drive decisions and discover what's
unknown, like customer behavior, intent and preferences,” said Aslett.
“This Webinar will discuss the final hurdle organizations must face to
derive real value from big data – deploying prescriptive, data-driven
applications which actively steer processes to produce results. We’ll
discuss the importance of going beyond analytics and data visualization
and how organizations can produce clear actions via data-driven
applications that will directly impact their business and their
customers.”

Who:

Matt Aslett, Research Director, 451 Research

Steven Noels, Chief Technology Officer, NGDATA

What:

This webinar will focus on the evolution of data-driven applications
and how organizations can leverage real business value from their
existing big data via machine learning and prescriptive analytics.
In this webinar, attendees will learn:

-- How big data technology has matured to provide a platform for
interactive applications;

NGDATATM is
the customer experience management solutions company that
enables enterprises to radically improve the effectiveness of their
marketing campaigns, increase up-sell and reduce churn. The company
delivers Lily Enterprise, which empowers enterprises to listen
bigger to customer interactions across all channels, learn
faster from customer’s behavior – continuously building intelligent
Customer DNA—and execute smarter with highly targeted product
offers and content. Lily includes a unique combination of interactive
Big Data Management, Machine Learning, Real-time Behavioral Scoring and
Segmentation capabilities in a single integrated solution. Headquartered
in Gent, Belgium with offices in New York City and San Francisco, NGDATA
provides solutions to data-driven sectors such as financial services,
telco and media/publishing. Customers include: AXA, France Telecom,
Orange, De Persgroep and Telenet, among many others.