Crozscore:

Crozscore:

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Features:

Dashboard

Notifications

Data Import

Data Export

Data Visualization

Marketing Automation

External Integrations

Audience Targeting

Brand Management

API

Features:

Features:

Forecasting

Scheduling

Data Import

Notifications

Dashboard

External Integrations

Data Export

Audience Targeting

API

Brand Management

Summary:

Audience-Based Buying

Always-On Optimization

Real-Time Reporting

Global Reach & Enterprise Scale

Granular Ad Targeting

Self-Serve Advanced TV

Fully-Integrated TouchPoint™ Ad Server

Enterprise Developer APIs

Summary:

Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

Estimated Market Rate (EMR)

One Unified Platform

End-to-End Workflow

Inventory Access

Guaranteed Direct Order Deals

Invite-Only Access to PMP

Globas Access to Diverse Demand

Advanced Automation

Brand Protection and Safety

Header Bidding

Pricing:

Credit card required: N/A

Base: $49, up to $3,000 Facebook Ads Spending.
Premium: $149, up to $10,000 Facebook Ads Spending.
Elite: $299, up to $25,000 Facebook Ads Spending.
They have a 14-day free trial for all three pricing plans.