…So here's a strange thought.…When you communicate to your prospects, they don't always hear what you're saying.…They could actually be hearing something entirely different.…See, each word and…image you put on your website is colored in their mind before they understand it.…It's like they're wearing their own information filter glasses that…change what you say before it hits their brain.…Their filter is influenced by their own unique psychographics, demographics,…location, cultural biases, experiences with your brand and with other brands.…And with even other complimentary products.…

All of these things are changing that filter.…As much as you may think you relate to your target audience yourself,…you're filled with assumptions.…You see, their mental filters can dramatically alter how they…understand your messages.…Let's look at an example.…Consider this image of a smiling person.…What do you think about this?…You might think a smiling person communicates you know,…welcoming impression, warmth, friendliness.…

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Author

Released

9/30/2014

Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses. It can also be unnecessarily complicated and intimidating. Now, marketers, small business owners, and designers can learn the best way to approach CRO. Expert author Chris Goward reveals proven methods, frameworks, and tips for maximizing your website goals. Learn how to use data, surveys, and testing to better understand your target audience and your current customers. Plus, see how to prioritize testing opportunities, create great test hypotheses, and then set up and run the tests themselves. Finally, learn how to analyze the test results to draw actionable insights that have immediate impact on the bottom line. This is a great course for anyone who wants to bolster lead generation, boost ecommerce sales, and improve an existing website.

This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.