‘Three Cheers’ as gin trend sparks London pub company to open second boutique hotel

With gin firmly in the mainstream as the nation’s tipple of choice, the owners of a pub company have decided to capitalise on the drink’s demand with the launch of a gin-inspired boutique hotel.

Tom Peak, Mark Reynolds and Nick Fox of the South-based Three Cheers Pub Co are to open their second hotel above their new pub The Princess Victoria on June 9, to coincide with World Gin Day.

The group acquired the pub in November 2017, joining seven other properties in the Three Cheers Pub Co, which was founded in 2003 by the three childhood friends.

Story continues below

Advertisement

Now the new bedrooms above The Princess Victoria in Shepherd’s Bush, one of the earliest gin palaces in the capital dating back to 1829 and still serving over 100 gins, will become home to five bedrooms named after famous gin cocktails.

The Negroni, Bramble, Vesper, Gibson and Bronx have each been individually-designed and take cues from gin botanicals featuring artwork from the Adam Ellis studio.

On arrival, each guest will receive a complimentary gin and mixer.

The Princess Victoria is operated in conjunction with Ei Managed Investments, as part of its ‘Managed Expert’ partnerships initiative.

The first Three Cheers Pub Co pub with rooms was The Tommyfield in Kennington which launched in 2014.

Other properties in the portfolio include The Abbeville in Clapham, The Avalon in Clapham and The Bolingbroke in Battersea.