Social News Roundup | August 7, 2015

SocialTimes reveals the five keys to a successful social media presence. For example, developing engaging content can help increase engagement, despite the decline in organic reach. Discover all of the 5 C’s of social media success here.

2. Social 2.0: What “Project Lightning” and “See First” Mean For Brands

Photo courtesy of SocialTimes

Brands can benefit from Facebook’s new “See First” feature and Twitter’s “Project Lightning” by offering more timely promotions and enhancing real-time engagement. Find out more about how brands can take advantage of these opportunities.

3. 10 Brands Doing an Amazing Job on Social Media

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These ten brands, including Oreo, Netflix and Pampers, are curating engaging content and, overall, doing an amazing job on social. See how you can learn from these brands.

4. Facebook is Killing Email: Offering More Ways to Message a Brand Page

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Facebook has made pages message-friendly, and has announced a plan for businesses to communicate with consumers post-sale. This quick and convenient new feature may change the way brands and their customers communicate going forward. See the full update here.

5. Facebook Launches Live Streaming, but Only for Famous People

Photo courtesy of Mashable

Following in the footsteps of Periscope and Meerkat, Facebook has released a new live streaming service for celebrities to give users a behind-the-scenes look at their lives. All of the details about the new feature can be seen in this article on Mashable.

6. Social Logins are Shaping the Future of Digital Identity

Photo courtesy of SocialTimes

More and more sites are adapting social logins as a means of providing a personalized experience for users. Consumers no longer need a long list of passwords to remember, and businesses can learn more about their consumers with more personal information. Learn about social logins in this SocialTimes piece.