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Cardiovascular Institute of the South

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Gastroenterology Associates

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Inbound Marketing Blog

The Philosophy of Growth-Driven Design

Even if you’ve never been involved in managing a traditional website redesign project, you can probably imagine how it works. It might start with the slow, creeping suspicion that your website may not have had a substantial facelift since before Seinfeld ended, or at least before ‘iPhone’ became a household term. You’re not sure how to even begin the process of revitalizing it – Do you google ‘website designer in Baton Rouge?’ Do you attempt to figure out how to do it yourself? Maybe you’re so focused on your business that you don’t have the time or energy to figure out what a modern, attractive website should entail?

The Importance of Blogging: The Anthropological Theory Behind Inbound Marketing

I should start by saying that I’m not a marketer. Not traditionally, anyway. I graduated two years ago with a bachelor’s degree in anthropology and a splitting thesis-induced headache. I spent my entire school career focused on words. I loved them. Every nook and cranny of grammar fascinated me. Even more so when those hard, fast rules broke open. Spelling bees. Creative writing classes. Even the drabbest of book reports thrilled me in an undeniably nerdy way.

Choice: The Delusion of Dan Lyons

I recently finished reading the book “Disrupted: My Misadventure In The Start-Up Bubble” by Dan Lyons. I do not personally know Dan Lyons, but I have met him several hundred times in newsrooms across America. Dan, like many other veteran journalists, has personally been affected by the disruption of mass media. This disruption is not only affecting news rooms; it is also creating disorder within the advertising departments of every television, radio, and print outlet across the nation. The traditional media model is being forced to shift or face extinction as advertisers are moving their dollars with the consumer. As Terry Heaton states in “Reinventing Local Media,"“Now that advertisers are voting with their money, journalists are crying 'foul' and desperately seeking another model to sustain what increasingly comes off as a sense of entitlement." In a world of chocolate ice cream and onions, Dan Lyons thinks of himself as the chocolate ice cream, and he looks at most marketers and advertisers as the onions. His book does little to disprove this statement.

Baton Rouge Marketing Firm Touts Benefits of YouTube

One of the things I love about working in inbound marketing is how often I participate on the receiving end of the message without even knowing it. In radio or TV, when a commercial comes on, you know a commercial is coming on. That’s not to say the message of that commercial is lost because you know it’s a commercial; but rather, it’s saying that there is an understood relationship between buyer and seller that establishes, “you have three minutes or so to sell me something, then it’s back to me enjoying my show.” With Inbound it’s different because the message isn’t interrupting something the consumer is doing, but instead, is something that is sought out by the user.