Say Media To Oversee Two A+E Digital Properties

Bio.com, LifetimeMoms.com will shift to editorial content

Say Media has signed a deal with A+E Networks to run two of A+E’s digital properties, Bio.com and LifetimeMoms.com. Beginning in April, Say will oversee all editorial content, ad sales, technology, publicity and marketing for the sites, both of which will also migrate to Say’s own publishing platform.

Both sites will still be owned by A+E, but won’t support any particular programming or network. Instead, they'll each be positioned as standalone editorial destinations. LifetimeMoms.com will cover parenting content, a spokesperson told Adweek, while Bio.com, whose namesake network is being phased out this summer, will continue to focus on celebrities past and present, but with a greater emphasis on current events. Although not otherwise involved in the editorial content, A+E will provide video to Bio.com.

The sites’ current editors (and in the case of Bio.com, small staff) will remain with the brands, but will move to Say’s Times Square headquarters and report to the company’s recently-appointed editorial director, Joyce Bautista Ferrari. New staffers will also be hired for both properties.

Last month, Say was hired by another media company, Hearst Magazines Canada, to oversee ad sales and integrated content programs for several of Hearst’s digital properties, including Cosmopolitan.com, Esquire.com and RealBeauty.com.