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Command attention with these tips for updating your marketing for 2018

January 24, 2018

You want your marketing to make a big splash – and land even bigger sales – in 2018, but how can you improve upon what’s worked in the past to yield even better results? By updating your marketing tools.

These facts help illustrate why the appearance of your marketing tools is so critical to success:

If your marketing materials haven’t had a facelift in the past five years, now is the time to revisit your strategy and give your marketing tools a makeover that not only keeps your company relevant, but commands attention for your brand so you can boost sales. Start with the following tips for updating your marketing for 2018.

1. Update your logo

Like businesses, logos evolve over time. If your logo hasn’t had a facelift in recent years, now might be the time to consider an update.

2. Add large images

Large images command attention for your marketing tools. Resist the temptation to pack your brochures, flyers, posters, and banners with marketing copy. Instead, show customers why they should buy from you with large, vivid photos that tell a story.

3. Simplify your text

Similarly, you should keep your text, or marketing copy, simple and to the point. It should be easy to understand, yet make a bold statement.

An oversized headline in bold lettering commands attention and will do more to influence customer behavior than a paragraph of text. Make your text part of your design, and make it stand out so it’s easy to read from a distance. This can help draw customers in to your marketing tools, which in turn generates interest, creates desire, and leads to sales.

Thus, if you’re printing brochures, for example, a good strategy would be to feature an intriguing image with a bold line of headline text that generates interest in your products and services.

4. Print on modern paper stocks

The look and feel of your print marketing tools can have a direct influence on customers’ purchasing decisions. Thick, textured paper stocks deliver tactile sensations that suggest high-quality products and services; in fact, studies have found that customers are more likely to buy when paper stocks are heavy and feel good to touch.

Consider printing postcards, brochures, and business cards – the marketing tools your customers touch – on modern paper stocks such as linen stock, velvet paper stock with soft-touch coating, or ultra paper stock, which features a band of edge color for maximum visual impact.

5. Be omnipresent

Finally, seek new opportunities to put your branding in front of your target audience in 2018. For example, you might print vinyl banners to place along busy roads, at conferences and trade shows, or at festivals and sporting events your customers attend.

Commit to repetition via direct-mail marketing, distribute flyers and posters, and seek partnership opportunities – for example, you could offer to print table tents for a restaurant that feature your brand on one side, theirs on the other. Or, you could print cards with discount coupon codes for your partners to insert with every package they ship. Don’t be afraid to get creative!

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.