Wednesday, 26 July 2017

Africa's First Digital Content Distribution Platform Debuts In Lagos

Easypr.ng, an online marketing and media content distribution platform has launched in Lagos. Through the platform, individual and corporate organisations in need of public relations and other marketing services can customize required service to suit their budget plans.

It provides access to hundreds of newspapers and online news publishing platforms across Africa.

Companies and individuals looking to distribute press materials such as such as Press releases, news features, interviews and photo news, can create the contents and distribute through the platform by paying a fee depending on the number of media platforms required.

Users can also through the website, www.easypr.ng buy other marketing services such as digital marketing solutions including social media, advertising services, content writing and consultancy services.

Speaking about the solution, Co-founder, Easypr.ng, Afam Anyika said: “Our intention is to make sure that we deepen access to marketing services and at the same time make the process as seamless as possible. Through our solution, companies and individuals especially those without an idea on how to start, could get everything that they require from the platform without leaving the comfort of their homes or business places.

“For startups and individuals looking to get their word out there, there is dearth of marketing information available to make informed marketing decisions. That is the gap we have bridged with Easypr.ng. We understand the deep importance of SME’s to the nation and Africa’s economic growth. Put side by side the scarcely available marketing know-how for these businesses, our service aims to bridge the divide with a mission to significantly scale the SME sector in our part of the world, with success being the direct impact on varying economic/ market indicators.

“We not only provide these information, we give you the leverage to run a marketing campaign from the comfort of your house or office without wasting time on meetings and additional fees as seen with marketing agencies. It is more of a Do-It-Yourself for marketing.

“More so, this is the first time we are having an Afrocentric press distribution platform. We have access to hundreds of newspapers and blogs across Africa. And we provide access to these platforms at very cost effective rates. So, no one says you cannot launch a product in Ghana or Kenya while you are still here in Nigeria and at little or no cost. We simply want to sell Nigeria/Africa to the world.”