Toys Top Kids’ Holiday Wish Lists, Says NPD

After asking parents “What is on your child’s wish list for the upcoming holiday season?” for three weeks, The NPD Group has released its results. According to the results, 38 percent of parents with kids ages 0-14 responded with toys. Other answers included video games (15 percent), consumer electronics (9 percent), clothes (7 percent), sporting goods (6 percent), and books (3 percent).

Top toy categories included dolls, vehicles, building sets, and arts and crafts. The top 10 properties (in alphabetical order), across all weeks, were American Girl, Barbie, Dora The Explorer, Leapfrog, Lego, PillowPets, Star Wars, Toy Story 3, Transformers, and ZhuZhu Pets. Top video game hardware systems on kids’ wish lists included the Nintendo Wii and Nintendo DS.

The survey tracked 4600 mentions of wish-list items. The research comes from NPD’s Kids Industry Data Service (KIDS).

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