Fabletics and Their Amazing Three Year Growth

Fabletics, a company launched in 2013 provides female activewear and accessories to their customers. The fact that is foremost is that it is not an easy job for your company to get ahead in an e-commerce market, and the second deterrent is that Amazon has 20% of the e-commerce trade under its control. But, within a three-year period, Fabletics has grown its business to $250 million.

The Fabletic premise is that their customers prefer brands that give them a little push as well as being aspirational. This being the case, they have a membership program that offers the customers convenience in obtaining the correct items needed for them. This membership program allows them to offer the trendy fashions of today with personalized services and by providing these fashions at half their competitor’s prices. By using this membership method, it is a lot easier to keep their customers happy because they know who they are and their preferences in the product.

If you want to join the membership club you will take a survey which will ask you about the type of workouts that you do and your preference in styles for your active wear such as shorts, and tank tops. With this information in hand, they pick out outfits for you to review at the beginning of each month. You do not have to buy them if you aren’t so inclined, and there is no membership fee for you to pay each month. The quality of the merchandise is very good and the price is reasonable. They also have a decent variety of styles that range from simple to the more fun styles. For the price of the item, you get a good value.

Their website has a pleasing look and is quite easy to navigate as well as the ease of placing your order. The new outfits offered do sell out rapidly due to the fact they are very popular with the workout crowd.

In case you are not familiar with Fabletics, it is a company that offers a variety of fitness cloths that appeal to everyone. The company is owned by one Kate Hudson, who herself is into fitness and staying healthy.

With the monthly membership structure of the business and you join as a VIP member the first outfit that you order will only cost you $25.00 along with the discounts you receive on any al la carte items. Joining as a VIP member makes sense and you are never required to buy anything of pay any kind of monthly dues. The best part is that each month the items you review are selected with you in mind from the survey that you have taken to advise them of your preferences in what you wear to workout. Therefore, the selections for the month are created just for you, plus if you don’t want to order anything for the month you never get charged any kind of a fee.

With the value, style, and quality of their merchandise, why would you not want to participate in a monthly membership where you do not have to go out to a store and select the things you want since it is all done for you.