ABC Research Laboratories, an ISO 17025 accredited laboratory headquartered in Gainesville, FL, is formally unveiling an advertising claim validation and benchmark testing service specifically designed for food preparation and food storage appliances and products at the International Home + Housewares Show next week in Chicago.

The new testing platform, officially titled “TruPerform”, builds on the company's long established reputation for microbiology and chemical testing, specifically in the food, and food related industries.

In a prepared statement, ABC Research Laboratories said it developed the TruPerform testing platform to fulfill a need in the housewares industry for, “an unbiased, third party, independent evaluation of a product's performance," said Dr. Gillian Folkes Dagan, chief scientific officer and TruPerform architect. "We work with engineers, marketing teams, and legal groups to help them prove their product is as good as they know it is."

The TruPerform testing platform allows product developers to benchmark their products against the competitive set, and then validate advertising claims for use in marketing materials such as infomercials or product packaging. The laboratory has worked with manufacturers of home use containers, food storage systems, and household appliances directly and indirectly since opening its doors in 1967. It is from this experience that the foundation for TruPerform was established, according to the company.

While the testing platform is customizable to individual applications, the overall testing process is organized into a two-step process. Step one of the process starts with benchmarking the product against the competitive set. The laboratory thoroughly analyzes aspects of the product and compares it to existing products already on the market. This process identifies each of the product's strongest attributes over its potential competitors. The second step of the process is advertising claim validation. This step involves developing tangible, quantifiable data to build accurate marketing claims backed with scientific evidence.

“We can validate advertising claims," Dr. Dagan continued. "In addition, we can check competitors' advertising claims and see if they are truly valid."