If you haven't reserved a Google+ page for your business, band, or improvisational comedy troupe by now, I'll give you three good reasons to do so. They're the first, second, and third search results in Google for you and your things, with or without Google+ results factored in.

John Battelle offers a fascinating take on what it feels like to be boxed in by Google+ at a branded entity. You need to read the whole thing, but if you're reading it later, the gist is that people and organizations now have no choice but to maintain their Google+ presence, with the same kind of robust linking and content generation necessary for any aspiring web site, or be, in effect, penalized. Penalized because users logged into Google or a Google Apps account will see results from Google+ high up in their results, and if a person or organization aren't navigating that topic on Google+, someone else gets the attention and clicks.

In Pod Form

Battelle and his Search Blog are a fairly established presence on the web. So how does Google+ integration shake out for a brand trying to make its name and get seen? I gave the newly social Google results a run-through with my fledgling personal podcast project, In Pod Form. When I search Google while logged into my personal Google+ account, which I used to create a Google+ "Page" for In Pod Form, I get this:

Searching for In Pod Form while logged into Google

The first thing under my actual query is a linked note that "40 personal results" exist for this search, along with 276 million others. Below that is a prominent, well-crawled index for the show's main web site, and that's great. Below that is the Google+ result for the show, with a good bit of metadata about who might have +1'd it or shared it on Google+. Even though I created the In Pod Form Google+ Page, I search In Pod Form while logged into a few different Google+ accounts and found the same results.

Log out of Google, search "In Pod Form" (without quotes), and the first result is the same. But the second result is a U.S. military site (actually the Pacific Ocean Division, POD, of the Army Corps of Engineers).

Searching for In Pod Form while not logged into Google

That Google+ result that showed up in the logged-in results is nowhere on the first page of results when you're logged in. And In Pod Form's Google+ page only has around 20 people who have added it to circles or given it a complimentary +1 - not exactly a factor demanding placement at number two with a bullet.

There are, of course, alternatives to Google. So I searched In Pod Form on Duck Duck Go for a comparison, and, lo and behold, the results are very similar to Google's non-Plus results. The iTunes link moves up one notch, but other than that, they're almost identical, Army Corps and all.