Please find embedded below the core slides to be used during the three day MBA Elective Class ‘Social Media/Social Business: Strategy and Management’ to be held in Abu Dhabi next week (20th to 22nd February). Please come to the session ...

The Energise 2-0 strapline is ‘Social Business Planning Pays’. In other words, organisations who develop an agreed Social Media/Social Business Strategy and Action Plan will outperform those who don’t. It is rather worrying, therefore, that new evidence produced by Brian ...

Next week, we will be presenting a half day session on 'Golf and Social Media' at the TGI Golf Partnership Conference in Manchester. Details can be found here. Embedded below you will find the slides to be used during the ...

So your organisation is 'doing' social media, but are you 'being social'? Will 2013 be the year when your organisation becomes a 'Social Business'? cheap viagra Over the next few weeks, we will be publishing a number of articles on ...

Embedded below, you will find the presentation slides to be used during the forthcoming Social Media:Strategy and Management elective class on the Strathclyde Business School MBA/MBM Programmes. To download the slides, please click on the ‘view on slideshare’ tab and ...

Workshop 1 on our ‘Mastering Social Media Executive Programme’ focuses on ‘Getting the Foundations Right’. Key issues covered include: Overview of social media – what is it? How important has it become? – social media size and growth Features and ...

Our next ‘Mastering Social Media Executive Programme’ starts this Thursday, 26th April. This is the fourth time we have run the highly successful Mastering Programme. To support the Workshops, and to open up part of the content to those unable ...

Following the very successful launch of our ‘Mastering Social Media’ Executive Development Programme last year, we are delighted to announce details of our Spring 2012 Workshops. The three Programmes run last year were all over-subscribed. Early registrations of interest in ...

I read with interest a recent and very interesting blog post by an ex-University colleague of mine Jillian Ney entitled Why? Do You Have ‘Why’ in Your Social Media Plan? The essence of Jillian’s (@jillney) excellent post was the need ...

Part 1 of this article summarised the key findings from a recently published Pivot Conference Report entitled ‘The State of Social Marketing 2011 – 2012: From Social Brands to Social Business’. Part 2 presents strategic guidelines to support organisations moving ...