Gartner

Personalisation is hot topic and 1:1 personalisation is even hotter. The truth is 1:1 personalisation is over-hyped by providers trying to differentiate their solutions. What matters most to your audience isn’t your ability to target them as individuals, but instead your ability to make the feel like you understand and

Australian organisations are struggling to scale their digital initiatives and local CIOs are less likely than their global counterparts to hold a strategic role in their organisation. Australia and New Zealand data from Gartner’s 2019 CIO Agenda survey released this week found only 30 per cent of organisations in ANZ

The most important question regarding marketing analytics today is not how important analytics is to long-term marketing success. The critical question is how much impact is analytics driving to one’s business. And better yet, how can we, as marketing leaders, make analytics teams more efficient and effective. Gartner research consistently confirms that analytics will be

The role of chief digital officer could be in trouble – or they might just be working for companies that are already in trouble. And if they do too well at their job, their role might disappear completely. Public companies with chief digital officer under-perform their public market peers without

Gartner predicts that, by 2025, 20 per cent of the top 10 global grocers by revenue will be using blockchain for food safety and traceability to create visibility to production, quality and freshness. Annual grocery sales are on the rise in all regions worldwide, with an emphasis of fast, fresh

Organisational interest in enterprise blockchain is tightly correlated with the rise and fall in bitcoin prices. No surprise, this finding is supported by Gartner’s correlation analysis of social media conversations on enterprise blockchain with the price of bitcoin (See Figure 1). Sign up for Which-50’s Irregular Insights newsletter Nominate today

There was a fascinating article in a recent US print edition of the Financial Times. It was titled, “Patients take control of their medical data”. Here is the quote that almost took my breath away: “It [a new data platform collecting medical data] now has 1,200 users on its platform

Faced with the prospect of major fines and reputational damage, an increasingly fragmented landscape of privacy regulation is putting senior executives on edge. Concerns about rapidly accelerating privacy laws and their associated regulatory burdens was identified as the top emerging risk that organisations face globally, according to Gartner’s latest emerging

I generally hate blog posts and articles that suggest there is a single trick, hack or tip that can change your world. (I swear if I see one more headline promising the one habit that can turn me into Jeff Bezos or Warren Buffet, my head will explode.) But, there

Worldwide shipments of devices — PCs, tablets and mobile phones — are on pace to reach 2.21 billion units in 2019, exhibiting flat growth year over year, according to Gartner. The PC market is expected to continue its downward trend, while the mobile phone market is set to return to

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Advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via online, mobile and in-app advertising. Forty. Two. Billion. The figures are contained in a new study by Juniper Research. The figure is bad, but it’s even worse when you realise that it’s accelerating. Back