Marketing Management (14th Edition)

9780132102926

ISBN:

0132102927

Edition: 14Pub Date: 2011Publisher: Prentice Hall

Summary: Marketing Management is an essential textbook for all marketing students learning about how marketing techniques are applied in the real world of marketing. This marketing textbook also focuses on how different firms manage their marketing activities and resources. Key marketing management concepts are presented via excellent content and case studies. Good quality cheap marketing textbooks like this are available to ...buy or rent by semester from our online site.

Philip Kotler is the author of Marketing Management (14th Edition), published 2011 under ISBN 9780132102926 and 0132102927. Five hundred eighteen Marketing Management (14th Edition) textbooks are available for sale on ValoreBooks.com, one hundred nineteen used from the cheapest price of $49.99, or buy new starting at $129.99.[read more]

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Ships From:Buffalo, NYShipping:Standard, ExpeditedComments:ALTERNATE EDITION: This is an Instructors Edition Book. Content is the same as student edition book, but may have i... [more]ALTERNATE EDITION: This is an Instructors Edition Book. Content is the same as student edition book, but may have instructor notes and/or publisher markings. May not include student CD or access code. Has minor wear and used stickers on the cover, but content is not affected. [less]

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All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780132102926-5-0-3 Orders ship the same or next business day. Expedi [more]

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PLEASE NOTE BEFORE PURCHASE. This book has suffered some damage. All text is legible and pages are intact, but most likely will contain cover wear, loose/torn/creased pages a [more]

PLEASE NOTE BEFORE PURCHASE. This book has suffered some damage. All text is legible and pages are intact, but most likely will contain cover wear, loose/torn/creased pages and/or staining/highlighting/markings. Book in USED ACCEPTABLE condition. This item does not include any CDs, Infotracs, Access cards or other supplementary material, but the price is right![less]

All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780132102926-5-0-3 Orders ship the same or next business day. Expedi [more]

All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780132102926-5-0-3 Orders ship the same or next business day. Expedited shipping within U.S. will arrive in 3-5 days. Hassle free 14 day return policy. Contact Customer Service for questions.[less]

We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our voice? Call us toll free anytime at 855-200-0021 or email us at valore@CampusBookR [less]

ALTERNATE EDITION: This is an Instructors Edition Book. Content is the same as student edition book, but may have instructor notes and/or publisher markings. May not include student CD or acces [more]

ALTERNATE EDITION: This is an Instructors Edition Book. Content is the same as student edition book, but may have instructor notes and/or publisher markings. May not include student CD or access code. Has minor wear and used stickers on the cover, but content is not affected.[less]

ALTERNATE EDITION: This is an Instructors Edition Book. Content is the same as student edition book, but may have instructor notes and/or publisher markings. May not include student CD or acces [more]

ALTERNATE EDITION: This is an Instructors Edition Book. Content is the same as student edition book, but may have instructor notes and/or publisher markings. May not include student CD or access code. Has minor wear, but content is not affected.[less]

ALTERNATE EDITION: Brand New International Edition. SoftCover. Guaranteed Super Fast Delivery. Same Contents as US Editions. ISBN and Cover might be different in some cases. Please allow 4-14 da [more]

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ALTERNATE EDITION: BRAND NEW *** INTERNATIONAL EDITION ***BOOK ONLY. This book has NO access code. Main chapter has the same content as US ed Except for ISBN & Cover different from the [more]

ALTERNATE EDITION: BRAND NEW *** INTERNATIONAL EDITION ***BOOK ONLY. This book has NO access code. Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship directly from Asia via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. [less]

I purchased this book in error. I had already had this book and didnt need a second one. This book is very informative in regards in marketing management skills which will come in very handy when you are going into the management field

I didnt find anything least helpful to me I thought the whole book was very well written and able to understand its context. I would recommend this book if anyone is going into the managment field.

Most interesting thing I learned in this book was the importance of supply & demand . Learned that a change in supply is a seller's plans that occur when some influence on those plans other than the price of the good changes and is illustrated by a shift of the supply curve.

Can't say any part was not helpful because I received a wealth of knowledge from the text.

how companies have really put invested millions to ensure that they get the targeted market for their product. I also learned that everything on that box of cereal was strategically placed, not haphazardly placed.

that i didn't have to buy it. I purchased it by accident and forgot to return it timely. Now I am losing so much money on a book i never took out of the plastic.