Morgan Witt

Marketing Strategist & Creative Thinker

Work experience

Aug 2014Present

Director of Marketing & Business Development

1appWorks

Reporting to the CEO, develop, execute, manage and analyze all marketing and communications functions with a focus on heightened brand awareness, strategic relationship development and client/customer acquisition.

Apr 2014Present

Business Development & Strategic Consultant

Blue Like Neon

Leading digital design and development sales consultation practice that includes marketing strategy and partnership development.

Oct 2012Apr 20104

Senior Marketing Manager

Qualcomm, Inc

Lead cross-functional team execution of multi-channel plan for growing sales Qualcomm Retail Solutions portfolio of products including the successful launch of Gimbal beacon and proximity platform.

Personal impact:

Generated marketing materials, including collateral and presentations that effectively communicated Qualcomm Retail Solutions and Gimbal value propositions to target segments through sales, online campaigns and events. Developed and executed social and content strategy Qualcomm Retail Solutions portfolio of brands/products including Gimbal. Hired and managed creative and PR agency resources as well as numerous consultants. Drove projects, strategies, timelines and budgets. Managed and provided creative direction for brand video and photo shoots. Managed and mentored team members.

Mar 2010Oct 2012

Director of Digital Strategy

GA Communication Group (formerly JHG)

Developed and lead cross-functional digital marketing team(SEO, social media, CRM, design, analytics).

Personal impact:

Drove projects, strategies, timelines and budgets for recognized health/pharma and technology brands including Qualcomm, Obagi Medical Products, Biomarin, and Amlactin. Developed, executed and measured integrated brand marketing campaigns to drive client brand engagement and measurable business results. Worked with business development and account management teams to drive agency revenue growth. Managed and mentored team members.

Jan 2009Mar 2010

Marketing Manager

Red Door Interactive

Developed and lead all lead generation initiatives in coordination with business development teams to fuel agency growth.

Personal impact:

Managed and optimized agency online presence, social media, and content marketing strategy. Implemented enhanced brand messaging, sales collateral, and web presence. Worked with business development and partnership teams to identify, secure and manage industry partnerships to fuel growth. Oversaw trade PR, social media and events. Lead the development of thought leadership materials including webinars, whitepapers, and case studies. Managed and mentored team members.

Jun 2006Present

Editor In Chief

strictlysocial.com

Develop and deliver high quality content that engages with target audiences, socialize and syndicate that content to ensure the widest possible readership.

Personal impact:

Manage freelance contributors to develop compelling, engaging content. Leverage all social channels to drive readership and create engagement. Produce and publish content across channels and formats (blog, social networks, etc.).

Jan 2005Jan 2009

Senior Account Development Manager

Bluehornet, Inc. a Digital River

Developed and implemented email marketing campaigns and strategy for leading consumer brands including Forbes, Match.com, MGM Resort, and KSL Resorts.