New
York-basedPriority Bicyclesannounces the launch of its
second Kickstarter campaign to fund its newest bicycle concept, the Priority
Start. The latest development offers
a simple and safe learn-to-ride solution for children and a virtually
maintenance-free bicycle that will last for generations to come.

After launching its first round of bikes and surpassing a funding goal
18 times over in its initial Kickstarter campaign in July 2014 delivering to
all backers on and before the goal date, Priority Bicycles took its innovative
and simple approach to bicycle design and re-imagined it for the kid’s market.
The Priority Start is designed for kids ages 2-8 and
addresses many challenges that current children’s bike offerings face.

Available
in 12” and 16” models, the bicycle features Priority’s signature belt drive in
place of a standard chain, which has never been offered in a kid’s bike and requires
virtually no maintenance and a grease-free alternative to parents and children who
often find themselves with messy hands and clothes after riding. The Priority
Start is classically styled in a rustproof aluminum frame for easy transport,
and durability to combat weather and outside storage. The bicycle also comes
with air-free Easy Go tires that
never go flat and are equipped with air holes to help absorb bumps; a feature
that remedies the difficulty of learning to ride on under-inflated tires or a
bike not being ready to ride at a moments notice.

In
addition, the children’s
bicycle also features the innovativepatent
pending Priority Start System
training wheels developed to deliver a solution to many existing systems in the
market that are overly complicated, challenging to adjust, and demand technical
knowledge and tools. The Priority Start
System features a simple 3-2-1 system: Level three offers the most riding
support with the training wheels just off the ground, level two raises the
wheels slightly higher to teach introductory balance, and level one raises the
wheels even higher to allow the child to balance freely with backup safety in
case they lose balance. Unlike other training wheels, the simplified system
features a hand knob to affix, adjust and remove the training wheels without
the need for tools - great for learning at the park or on the go.

Said
Dave Weiner, Founder & CEO of Priority Bicycles, “Having two young children myself, I really wanted to
take a step back and assess the children’s
bicycle market to see what was being done, and what could be done better. I
realized there has been virtually no innovation in this market for generations,
and often kids are learning on the same bikes their parents used. With all of
the design innovations and new technology at our fingertips today, we set out
to develop a new kind of kid’s bike that we believe is quite simply the most simple
children’s bike
to ride, to learn to ride, and to maintain.”

Currently
in the final stages of development, the Priority Start debuted on Kickstarter today
to raise funding for the molds and tooling to begin mass production. For
information on the Priority Start, please visit the Kickstarter page at prioritybicycles.com/start
or contact Priority directly at info@prioritybicycles.com or (917) 819-1665.