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Social media has transformed the game of lead generation for B2B and B2C businesses. However, which one is the best platform in 2018 for lead generation requires careful consideration. While some internet marketers swear by LinkedIn, there are others who believe Facebook offers better leads, thanks to its Facebook for Business.

Today, businesses have limited budget and time. Hence, when they have Facebook and LinkedIn in front of them as an option, it can be overwhelming to select the right platform to get the right leads within the budget. However, you need to know your customer base in order to use the right platform. These statistics also give you an insight into the user base of LinkedIn and Facebook.

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If you have decided to begin a new business and you have someone who is going to start that business with you, then you may want to consider forming your business as a partnership. If you were to start the business on your own then a sole trader option may be better. However, if you have another person or more who wants to go into business with you and you are not yet ready to set up a limited company, a partnership is a better option and for many reasons.

A partnership is simply two or more people who own and operate a business together. Partnerships are not required to have separate legal statuses. If you want to create a unique legal entity then a limited company may be best. You can also form a limited company through one of your partners in the partnership.

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If you want to make your business as successful as possible, it is important that you know how to increase your online presence effectively.

These days, most businesses are trying to get noticed in Google search results, and you should be doing the same. If people have a difficult time finding your business when searching for the products or services you offer, you’ll never get anywhere.

The more of an online presence your business has, the more it will thrive.

Two decades later, the likes of Google and Bing still work around it which has made it so popular.

But do you know that SEO is no longer the only game in town today?
Well, experts have identified the rise of voice search which is quickly transforming search engines into answer engines. This is a different strategy that is now being referred to as Answer Engine Optimization.

This article will help you understand the difference between AEO and SEO, and how SEOs go about optimizing for answer engines.

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When it comes to looking for a new office for your business, you will find that there seems to be an endless choice out there. There are now so many different offices on the market because of building developments and construction projects. Unfortunately, though, that doesn’t mean that all of these new office developments are as good as each other. You will have to dedicate quite a bit of your time to find the best possible office for your company.

If you have never had to look around offices before, you might be slightly confused about the things you need to look out for and anything that should set off warning bells in your mind. Here’s a quick checklist to help you through those initial viewings.

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In order to properly balance an investment portfolio and protect wealth with an inflation hedge, wise investors now have a significant portion of their assets in gold, silver, and diamonds. This strategy is especially important for Canadians who are trying to build up the value of their Registered Retirement Savings Plan (RRSP). Investors are confident in holding precious metals because gold and silver have always had a strong demand. Throughout history, to the present day, these precious metals served as a valuable form of real currency. This should encourage you to purchase gold or silver for your RRSP, so that

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Offering your services as a professional is now a lot easier to do thanks to social media and the internet in general.

You can develop a strong online persona, work on your social media presence, and start attracting potential clients in no time. A lot of professionals have multiple income streams working from a home office; you can too.

Since digital marketing is your most powerful tool as a professional, knowing how to utilize the best digital marketing instruments is the key to success.

In this article, we are going to discuss the best digital marketing tips you can use when you are selling your services.

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You know how car insurance is important. That’s why after you bought your vehicle, this was your priority – to prepare all the necessary documents to obtain car insurance for your vehicle. This was what your family and friends recommended you to do, and since you’ve seen how insurance companies have been able to help them in the past, you followed their pieces of advice. You understand that no matter how careful you are as a driver, accidents will happen when you’re on the road. Having insurance to pay the bills when you’re involved in an auto accident would be

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Surely, for different reasons, in the life of each of us, one has been in a situation when the salary will be paid only in a week, and there is absolutely no money left.

We will try to understand, why this is happening, why almost half of America (according to statistics) constantly do not have enough money from wages to salaries, or money with an enviable regularity much earlier than the time for receiving the next cash payment for their work.

There are quite objective reasons for this. Also, our reluctance to understand our own financial failures and problems and to find ways to solve them also contributes to this circumstance to a considerable extent.

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If you own a hotel, bed and breakfast, or even a restaurant, you need to make sure that people who trust your brand with their custom leave happy and return again. This way, you can maximize the results of your marketing campaigns. Without monitoring customer satisfaction, you might be struggling to make ends meet. Below you will find a few areas you need to tackle to increase your guests’ satisfaction. 1. Cleanliness The first impression counts when your guests first set foot on your hotel or restaurant. If your reception looks untidy and is covered by dust, you will

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An e-commerce store can open up new avenues of opportunity, from reaching customers, to improving your customer interaction, and even expanding your stock base. It is widely accepted that online stores carry more stock than their physical counterparts – so why not take advantage of that? Building your online store can be fairly straight forward, but you do need to have the constant thought of your customers in your mind.