This fake but desirable software is being used to promote the following malicious campaigns:

Survey Scam - victim is mislead into completing an offer which generates illicit revenue for the scammer. It is common for some offers to require the victim to purchase a subscription which involves multiple monetary charges for the victim.

Phishing - promotion of this software is often used to capture account login credentials.

Malware - As many victims are expecting the "real" software to be in the form of a download this makes it easier for cybercriminals to infect computers with malicious software.