About Us

We care deeply about looking holistically at problems and opportunities. We don't rush into solutions. We're more interested in what your project is trying to achieve, and why. Answering What and Why are far more important than figuring out how. Answer those questions and the How tends to present itself.

Matthew Oliphant

Founder & Principal

Matthew has been getting people from WTF to FTW since 1999. He has
led the design and development efforts of several software products,
redesigned large-scale corporate design and development processes, led
research efforts to understand the needs of organ transplant recipients
and helped shut down four businesses, for which the owners thanked him heartily.

Matthew thinks it should be pronounced GIF.

Kristin Valentine

Founder Emeritus

Kristin had every intention of becoming a famous Oboist, but after getting her degree she went into design and technology, first as an interactive designer, and later a web developer.

She worked both with large international companies like Sharp Labs to design and prototype smart TV interfaces and smart home devices, as well as with smaller companies where she helped bring their brand to the web. As a full time developer, she has championed accessibility, thoughtful systems implementation, and user-centric interfaces.

Kristin thinks it should be pronounced GIF.

Let‘s work together

Have a question? Want to know more about what we can do for you? Send us a brief description of your project, and we'll get in touch.