Meanwhile, Fox is preparing to throw a boatload of money at the league in an attempt to wrest the SEC’s prime football games away from CBS. The SEC has never been shy about playing two networks against each other in order to up the ante…

You read that right – that sucker doubled in the last ten years. Wait’ll you see the next set of TV contracts. And Fox or CBS, one thing is pretty likely. We’re gonna see the games slow down with more commercial time.

How many times did Thom Brennaman refer to us as the Gators? How many times did he call Knowshon, “Omar” (or Rita)? I will never forgive Fox Sports for sending a baseball man to call play-by-play for something as important as the Sugar Bowl.

Thom was bru-hu-hu-hutal in the 2001 NLCS. The esteemed logicians at FOX, as keen then as they are now, thought it would be appropriate to put Brennaman (then the Arizona Diamondbacks’ PBP guy) in the PBP spot for a series between the Braves and…natch…the Diamondbacks. That Braves team wasn’t particularly good, but Thom spent a good deal of energy just dissing the roster up and down, saying Atlanta was playing “like a little league team,” etc. It was as bush-league as national broadcasting can get.

FOX also had Thom do some ACC basketball on FSN for a while. Terrible there, too. Once- and I’m not kidding- referred to Asian-American athletes as “yellow.”

So yeah, there’s never been a point in Thom Brennaman’s big-time career in which he hasn’t been a little s$&%. And for the record, his father isn’t that great, either…and certainly not deserving of a legacy hire for his lazy, hacky son. Yeah, I said it.

Oh, and FOX had Brennaman doing the Reds/Braves game this weekend. Brennaman is now the Reds PBP guy. Can’t make this stuff up.

Much like how they “justified” the (clearly anti-UGA) Thom selection for the Sugar Bowl by including a doddering Frank Tarkenton in the pre-game show, FOX had former Atlanta pitching coach Leo Mazzone bore us to death as the color guy. See? It’s fair, now!

These people have no friggin clue how to do sports. How, I don’t know…it’s not that hard. Look at CBS’ hoops coverage. One camera for most of the action. Only a few other angles for replays. Fluid, quiet graphics. Competent (comparatively speaking) announcers. Spare me the BS, FOX.