Wednesday, June 8, 2011

TAMPA -- ISM, the world’s premier bicycle saddle used by some of the fastest bicyclists in the world, has entered into a sponsorship agreement with famed Indy Car racer Tony Kanaan, one of the fastest car racers in the world.

ISM – Ideal Seat Modification – is sponsoring Kanaan, who uses the ISM bike seat during his triathlon training and races. Kanaan, one of the biggest names in Indy Car racing, is a passionate triathlete and was invited to this year’s Triathlon World Championships in Kona, HI .

“Indy Car racing is synonymous with speed and getting the most out of technology. ISM saddles compliment this line of thought as we are about comfort and performance,” said Dave Bunce, ISM operations commander.

Kanaan participates in triathlons to help stay fit physically and mentally for his car racing. He was given an invitation to this year’s Triathlon World Championships -- the sport’s pinnacle event of the sport: 2.4 mile swim, 112 mile bike, and 26.2 mile run.

“Tony desires to be in the most aerodynamic and comfortable position possible for the 112 mile bike during an ironman. ISM saddles will get him to the line faster. We are pleased to sponsor the fastest triathlete on the planet,” Bunce said.

The ISM logo appears on Kanaan’s car and will be on the racer’s car this season.

The ISM seat, based in Lutz, Fla. outside Tampa , is now used by thousands bicyclists across the world – from Olympians and professional triathletes to casual bicyclists and serious bikers.

The ISM saddle eliminated the seat nose – a move that also eliminated the source of discomfort of sitting on traditional bicycle seats. The reason the ISM seat is so effective is that a traditional bike seat causes pressure on sensitive blood vessels during a bike ride for both men and women.