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First, you need to find a niche. Then
you need to find a problem (also known as a need) within that
niche. Then you need to develop a solution to the
problem, and create a product that offers that
solution.

Of course, it sounds a little easier than
it really is. In reality, there’s a little more to it than
that, but in essence those are the exact steps that all
successful businesses take when developing any product or
service, whether it be information products or high-tech
gadgets.

Your first step is finding that niche. A
niche would be something like golf, or fishing, or cosmetics.
Or it could be a niche within a niche, so for golf you could
have driving and putting, or for fishing you could have fly
fishing, fresh water fishing or sea fishing. Some niches will
be more fruitful than others, but you can get a good idea of
what might make a profitable niche by looking to see what other
products are currently being sold.

A good starting point is to take a look at
Amazon and similar online retailers. How many books are
available? If only one or two books are for sale it might
not be a profitable niche or it could be that you’ve discovered
an untapped market. If there are dozens available, it’s
probably something that could work for you as it’s probably an
active niche.

Next, you have to find a problem that a lot
of people in that niche are having. If you’ve chosen the
golf niche, the problem might be something like players having
trouble breaking 80, sinking putts for a par, or steering clear
of a slice.

Ideally, the problem should be something
that a majority of the people who are interested in that niche
would likely to have. You can find out common problems by
reading magazines and browsing Internet forums in the niche.
The latter can be a particularly fruitful place as people will
often post threads in forums that you’d be unlikely to see in a
conventional magazine, and it has the added benefit of you
being able to join in the thread and find out more. Keep an eye
on threads that have a lot of posts as these are obviously
topics that people are interested in. Also, look for threads
that have been active for a lengthy period of time. If the same
topic has been discussed for six months it’s highly likely that
this is an issue people would really like to
solve.

Once you’ve identified a few problems, you
need to look for a solution to those problems. Some of
them may be very difficult to solve, even impossible, but don’t
let that put you off. Often it’s the ‘impossible’ ones that
offer you the best chances of success as if you can provide an
answer to the ‘impossible’ problem you will have a real winner
on your hands.

If you don’t know anything about the
problem personally, you’ll have to put your researcher’s hat on
to find a solution. Read as many books as you can on the
subject. Collect information from forums and web sites. Talk to
people in that particular niche and try to enlist their help.
Aim to become an expert not necessarily in the niche, that
might be too much to expect, but in that particular problem.
Learn everything you can about it.

Once you’ve gathered together all the
information you need it’s time to create the
product.

The product could be an eBook, a video, an
audio series, or any other type of information product. You
don’t need to limit yourself to just one format. Once you’ve
acquired the information you need there’s no reason why you
can’t use it in multiple formats as people have different
learning styles so some people prefer video or audio over the
written word and visa versa.

No matter what format you choose to release
your product in the best method for creating it is almost
always to put together a skeleton outline. You can do this
using any of the outlining tools that are available on the
web.

Start by coming up with the major headings
for each of the sections. Then break that down into specific
chapters and finally break the chapters down into
sections.

The time spent putting together an outline
is time well spent. If you miss this step you will find that
you lack direction and this invariably ends in the product
never getting finished. A clear, well thought out outline
really will help you to get a birds-eye view of what is
involved and what work needs to be
done.

Once you’ve completed the outline start to
flesh it out. At this point the work you need to do will vary
depending on what format you have chosen. For example the
fleshing out process will be different for a video than it is
for writing a book.

If you’re not confident in your ability to
do the necessary fleshing out, you might want to consider
outsourcing the work. The great thing is that because you have
put together the outline and done the necessary research you
will have everything you need to hand it over to competent
writer and know that what you get back should answer the
problem that you identified in the first stage of the
process.

That’s really all there is to
it.

It’s an incredibly easy and straight
forward process that can be replicated again and again once
you’ve mastered it. However, it’s not a five minute process so
don’t kid yourself into thinking that you’ll have your product
ready for release after just a couple of
hours.

It takes time and effort to do a good job,
but if you’ve picked your niche right and identified the right
problem to solve you can end up with an evergreen product that
sells in large quantities for years to
come.

About Paul Smithson -
Paul Smithson is the founder of Intellimon and the driving
force behind the best-selling XSitePro web site development
tool. Since graduating in Business Strategy and Direct
Marketing from two of Europe’s leading business schools, Paul
has set up five multi-million dollar companies, one of which is
now owned by the BBC. His areas of expertise include business
strategy, e-commerce, on-line and off-line marketing, software
development, and maximizing the potential of on-line
businesses.

For more information about
this, and many other Internet Marketing-related
topics, visit Paul Smithson's site,
www.xsitepro.com.