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Start-Ups And Corporations Alike Having Fun With Gamification - VentureWire

Rajat Paharia

09/02/2011

“Once the domain of lone California start-up Bunchball Inc., the so-called #gamification sector—which aims to apply game mechanics to non-game environments—is growing fast. A slew of major corporations have gamified portions of their operations to spur frugality, productivity, safety and other desired behaviors in employees and customers.”

Great article by Lizette Chapman in Dow Jones VentureWire about gamification.

As the market leader and innovator in gamification, Bunchball’s gamification solutions have motivated more than 125 million users to complete more than 20 billion actions on behalf of over 300 customers.