The Real, REAL Mad Men

Advertising has never BEEN so Madison Avenue-style weird, compelling, and dare we say it, educational as this. A 27-minute long pitch born from the brain of design legend Saul Bass, looking at a 1970 reimagining of the corporate identity for Bell Telecom.

No wait! Come back!

It’s actually – as we said – strangely compelling, even if you’re not a design spod, even going into why certain logotypes are better than others. Even, at one point, fleetingly pointing out the failings of itself. Who knew modern postmodernism is as old as 42?