The Avengers. Sarkozy. How in the world Mad Mencould afford a Beatles song.

But instead, we’re talking about camping. And how you can win at it.

Up first: get a butler…

And meet Shelter Co., a fleet of wilderness-savvy hosts setting up luxury campsites all over California, taking reservations now.

Sure, roughing it has its rewards: fresh air, peace and quiet, the rare opportunity to commune with woodchucks. This is who you’ll call when you want all of that—without having to forego your morning shower.