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Our Story

About ALIVE

Headquartered in Trivandrum, Kerala and with a base in Chennai, Alive is a group that was set up to find solutions for the various challenges we all face in growing old. Alive comprises of four key verticals: Alive Lifespaces, Home Solutions, Alivekart and Alive Foundation.

Through these brands, we address the Six Dimensions of Wellness -Physical, Intellectual, Emotional, Occupational, Social and Spiritual- with a sense of purpose to help you to lead a safe and independent life.

Alive Lifespaces has introduced the concept of community living with a unique differential- that of "Adding Life to Age". The first in a series of projects, The Rainbow is envisaged as a community for holistic living in Trivandrum, Kerala that supports and empowers the elderly in an exceptional way.

Our mission is to create a positive change in the life of elders by enabling a safe, vibrant and happy life through successful ageing. Singularly positioned as India's first "Ageing Solutions Organization", Alive's The Rainbow is a distinctive venture specialised in the elder care segment.

Our belief

The Rainbow is community living at its finest - comprised of safe and secure homes for our elderly, with friends and caretakers who care for each other.

At The Rainbow, we believe that as we get older, we can lead a richer and more fulfilling life than ever before, and that's what we help you to do. Celebrate your life with no worries, no stress, and a greater sense of security, comfort and care than ever before.

Is there a budding artist within you? A poet waiting in the side lines? Have you always enjoyed telling stories to children? Now is the time to spread your wings and let your talents be discovered! Explore new avenues of interest, make new friends, and reinvent your life as you please.

Live life, the way it should be lived!

Our Value Proposition

The Rainbow encompasses the best of community living, with a carefully designed blend of architecture and universal design elements that are built around the needs of elders.

The eco-wise green living spaces are environmentally sustainable and promote healthy lifestyles.

Our residents can enjoy an enviable quality of living and comfort with round-the-clock security.

Daily chores can be a thing of the past, as all your needs will be taken care of by our thoughtful and compassionate service staff.

We believe in holistic living and you can engage in community initiatives that promote mind, body and spiritual wellness.

Make the most of your retired life as you engage in the fun-filled activities and programs that are organized at The Rainbow!

The Team Behind The Rainbow

B R B Puthran

CEO, ALIVE

A Senior Management professional with a career spanning over 20 years in leadership positions in Business and Strategic Management, Puthran has held various positions that include Director(South Asia) and also CFO at Honeywell and Novar India, to name a few. He has been on the Executive Board of Honeywell ED&S, and has won many leadership awards. At present besides being the CEO of Alive, he is the Partner of Puthran & Associates, a leading Intellecual Property Law firm with a global clientele.

Dr Shiraz Bava

COO, ALIVE

Dr Shiraz Bava's career, spanning twenty years in public sector, has been an amalgamation of outstanding instances of project management and compassionate social endeavours. As Chief Coordinator at the Centre for Development of Imaging Technology (C-DIT), he has pioneered several initiatives in science and development communication. Known for his project management skills in some of the toughest areas of development action, Shiraz holds a masters in business administration and a PhD in Technology Management from the Department of Futures Studies, University of Kerala.

S. Balasubramanian

Head, Products & Services, ALIVE

Balasubramanian, or Bala as he prefers to be known, has worked for a decade at Honeywell and now heads the Products and Services team at Alive. An Engineer with an MS in Industrial Management, Bala is also a Lean Six Sigma credential holder, and has used his expertise to streamline our operations and processes.

Rekha TK

General Manager(Customer Service), ALIVE

An MBA holder who is a practising psychologist trained in palliative care, Rekha is our General Manager at Alive Lifespaces. She is well versed in geriatric counselling. Rekha adroitly handles the front end of Alive at Trivandrum, managing customers and office processes with her easy smile and her warm sunny nature.

Our Promoters

Alive is backed by a strong team of promoters; all of whom are our dear friends and top professionals in various walks of life. Their support and advice are what inspire and motivate us!