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Do-It-Yourself Web Sites: The Pros And Cons

Posted on October 13, 2000

by Tim North

Not sure what's involved in getting a web site started? Well,
there are really only three ways to go about it. In this article,
I'll provide an objective review of the strengths and weaknesses
of each approach.

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2. The Half-N-Half Solution

Advantages:

You'll need far less technical knowledge.

The graphic design, page layout and navigation elements of the
site will all be done for you thus avoiding many of the pitfalls
that strike amateur designs.

A consultant will probably produce the site faster than you can.

If you have the skills (and the desire) to update the site
yourself, this may be the best trade-off between price, speed
and professionality.

Disadvantages:

You'll still need to have (or learn) some technical skills, but
not nearly as many as with the DIY solution.

Consultant's cost may be hundreds of dollars even for a small
site. Larger sites will cost more, of course.

You run the risk of the consultant not providing the design
that you were looking for.

Major changes or upgrades to the site will probably need to be
done by the consultant.

When you update the site yourself you risk "breaking" something
or just "messing it up."

Skills Needed:

Some technical skills or a willingness to acquire them.

The ability to liaise with the consultant about how you want
the site to look and what you want it to achieve.

3. The Full Outsourcing Solution

Advantages:

You are not required to spend time and effort learning
technical skills that other folk already know and (let's be
honest here) can probably do better.

This requires the least effort on your part.

A consultant will produce the site faster than you can.

This should produce a professional looking site that navigates
easily, loads quickly, is compatible with all browsers and
works well with search engines.

Disadvantages:

This is the most costly solution.

You have less control over the content of the site.

Skills Needed:

The ability to liaise with the consultant about how you want
the site to look and what you want it to achieve.

Conclusions

Choosing between these solutions comes down to two main issues:
your budget and your skills. If you have the skills needed (and
the free time), you can save yourself hundreds of dollars in
consultants' fees. If not, consider bringing in a consultant to
design the site for you and, perhaps, to do the updates as well.

Tim North (info@betterwritingskills.com) is the author of
"Better Writing Skills" -- an easy-to-understand, jargon-free,
downloadable book that can make you a better writer easily.