All Posts in “content strategy”

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Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing about perfect tweets or ideal Facebook posts. There’s nowhere to hide when you’re blogging about perfect blogging. Continue Reading…

Here’s an email I received this week:

“Dear sweet Greta,

I have finally gotten really into blogging.Â Both actually remembering to post but also enjoying doing it.Â So my question is, how do I get more viewers?Â How do I get more people to come to my website?Â I know we talked about SEO and keywords once but I don’t remember much about it…..is that the best way to get viewers?Â Is it that and something else?Â I think my posts are pretty good and I’ll keep doing good ones but it helps knowing people are reading.Â Any suggestions?”

Why, yes, I do!

Search Engine Opitmization is one of those silver bullets that everyone wants but nobody really understands.

We’ve taken a stab at explaining it to the common man without the fancy geek talk. Search Engine Optimization (SEO) is the concept of influencing your ranking with the leading search sites (Google, Yahoo, Bing, etc.). Continue Reading…