The New York-based entertainment agency Peleton Entertainment, led by Rob Miller, has acquired Creative Media from Todd Berger.

With the acquisition, Berger joins the Peleton family and will lead its expansion into packaging content in scripted television, animation, feature film and branded entertainment.

“As a full-service, yet also boutique, agency, Peleton’s deal with Creative Media is a milestone,” said Miller in a statement. “Our clients create breakthrough franchises that warrant the kind of inventive media and branding initiatives that Todd Berger is known for orchestrating and delivering – especially as buyers across the spectrum continue to push the boundaries of programming, and explore new content and distribution models. We know Todd will help elevate the already high level of client service and partnership on which Peleton has prided itself for many years.”

Agent Dan Pine,who joined Peleton in 2011, will relocate to Los Angeles and open the company's first West Coast offices.

“With current and new business opportunities taking Peleton to L.A. regularly, we felt the time was right to put down some roots on the West Coast," added Miller.

Berger founded Creative Media in 2009, and has represented companies like Leftfield Pictures (Pawn Stars), Paper Route (Yukon Men), Sundance Channel and IFC. Prior to forming the company, Berger was head of television at The Walking Dead producer Circle of Confusion and was an agent at WME for a decade.

During his time at Peleton, Pine helped strike deals for the Buying franchise for destination America and Discovery ID's Web of Lies. Prior to joining, he was a development executive at Al Roker Entertainment, and worked at WME and Management 360.