Hershey bets on Mexico with cocoa rejuvenation project

World famous chocolate maker, Hershey, has announced plans to increase its cocoa supply from Mexico. The project is part of a 10 year, $2.8 million USD plan to rejuvenate the cocoa growing sector in southern Mexico. Prior to the campaign, much of Mexico’s cocoa crop was deemed unusable after battling with frosty pod disease. Hershey is teaming up with its cocoa supplier, Agroindustrias Unidas de Cacao, to carry out the project in Mexico through training, planting of disease resistent trees, and other sustainable practices.

The project is hoping to create 1,000 jobs in the short term and many more over the coming years. Farmers will learn new techniques and most importantly. have a source of steady income for years to come.