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Promotion

Promote Your App with DVLUP

You can book merchandising, marketing and advertising campaigns with DVLUP, our developer rewards program. DVLUP now lets developers create app promotion campaigns in exchange for Experience Points earned while developing their apps. The promotional campaigns on offer range from promotion in Nokia Store, promotions in retail newsletters, social media and in-app advertising – both globally and locally.

Marketing support

A Shortcut to Marketing Success

You’ve devoted hours and hours of work to creating a great app: you developed the concept, designed the UI and prototypes and finally coded your vision. You are aware, though, that there are hundreds of thousands of applications in the market competing to have their big breakthrough, many of which may even be very similar to yours in many aspects.

What can you do to stand out and beat the rest?
Remember this phrase and make it your mantra: “Little things can make a big difference”.

This practical guide will help you easily define, create and maintain a marketing plan to rise above the crowd and set the stage for successful future releases. With it, you will learn how to define your target audience, where and how to talk to them, how to prepare your own assets for launch, how to get ideas to perfect your application, how to exploit both free and paid methods of promotion, how to monitor and analyse results, and how to build a dedicated and loyal community of users around your application.

Insights Reports

For even more information, be sure to check out our Insights Reports on these related topics:

In-app Advertising — We discuss the in-app advertising business model, including definition of terms and market trends, and help you learn how to best use this model to generate revenue from your apps.Learn more ›Download the PDF ›

How to Use Customer Reviews — You’ve gotten a lot of customer reviews. Now what do you do? We’ll tackle some of the myths of customer reviews and ratings, and help you figure out how to prioritise the input you receive.Learn more ›Download the PDF ›

Marketing Beyond the App Store — What can you do to market your app effectively? We discuss some alternatives for getting the word out about your awesome app.Learn more ›Download the PDF ›