Apparel brand Fashion Nova, made popular by social media influencers
like Khloé Kardashian and Cardi B, has launched its first menswear line.
The collection features 512 items, including apparel, accessories and
footwear.

The
new line can be purchased via Fashion Nova’s website, which ships all over
the world, as well as at the brand’s brick and mortar stores in California.
Products are priced between 8 US dollars and 100 US dollars.

Founded
in 2013 by Richard Saghian, Fashion Nova is best known for its skin-tight
pieces that aim to accentuate hourglass-shaped bodies. The company has
grown thanks to partnerships with social media influencers, mainly on
Instagram. Rapper Cardi B, for example, receives 20,000 US dollars a month
to promote the brand for her 19 million Instagram followers, according to
WWD. The pieces worn by celebrities usually sell out in a matter of
days.