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(M2 PressWIRE Via Acquire Media NewsEdge) TOKYO -- Toshiba Corporation (TOKYO: 6502) today announced the launch of new microSDHC Memory Cards based on SeeQVaultTM technology that will provide a flexible platform for storing and distributing high definition content.

SeeQVault is a leading-edge content protection technology developed by NSM Initiatives LLC (NSM is an abbreviation of Next Generation Secure Memory Initiative), a joint venture of Toshiba, Panasonic Corporation, Samsung Electronics Co., Ltd. and Sony Corporation. The technology applies bidirectional authentication with a unique identifier and public key infrastructure to assure consumers can enjoy a high level secure environment for storing and distributing of High Definition (HD) content. The technology can be integrated into flash memory cards and the devices that run them, and NSM Initiatives LLC started to license it to device manufacturers and content service providers on February 25.

SeeQVault provides people access to the latest digital content and to be free to enjoy it across platforms. The SeeQVault card can be used for playback of content in a smart phone, a tablet or a TV, while assuring a high level secure environment.

The initial product line-up will cover 16GB and 32GB capacities compatible with the Ultra High Speed Bus I and the UHS Speed Class 1. Toshiba will start delivery of sample products in March and will move to commercialization by the end of 2013.

About Toshiba
Toshiba Electronics Europe (TEE) is the European electronic components business of Toshiba Corporation, which is ranked among the world's largest semiconductor vendors. TEE offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs, ASSPs and display products for automotive, multimedia, industrial, telecoms and networking applications. The company also has a wide range of power semiconductor solutions. TEE was formed in 1973 in Neuss, Germany, providing design, manufacturing, marketing and sales and now has headquarters in Düsseldorf, Germany, with subsidiaries in France, Italy, Spain, Sweden and the United Kingdom. TEE employs approximately 300 people in Europe. Company president is Mr. Takashi Nagasawa.

Toshiba Corporation is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Founded in 1875, Toshiba today operates a global network of more than 490 companies, with 203,000 employees worldwide and annual sales surpassing US$77 billion.

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