CBP 47: Are Cash-Practices Scalable? Can They Go Big?

This episode is another in a series of reverse interviews where my guest is asking me the questions. Today’s guest is Gene Shirokobrod, PT of updocmedia.com and the focus of the show is on “Scalability” … can a cash-based practice scale up to multiple clinicians and locations?

The short answer is that “they already have!” We discuss this topic and why I think it’s not only possible, but why we will see many more practices doing so in the future and how I plan to do so with my own private-pay practice.