Schapiro insisted that selling ad space is not mandatory. However, his rule that those who did not comply would have to spend a night as a Bobb RA has made PowerPoint ads quite popular among professors.

“I know that it has been a rough week for everyone,” Schaprio began. “Mid-terms just finished. Nobody has slept much. And this week, Northwestern had one of the worst accidents it has ever experienced.”

“Due to the drastic levels of Flappy Bird being played on this campus, I’m instituting threat level DEFCON 0.003. In other words, this is the most serious threat to our Northwestern community since classes were held during the polar vortex.”

“We noticed that we were leasing out land in the geographic center of that campus to some church or something,” said Schapiro. “We’re going to have our lawyers find a way out of that, and then we’ll have a big plot of land for construction.”

Schapiro warned that the campaign would not be easy. “There are certain to be challengers funded by special interest groups and a capella musicians, if you can call that ‘music.’ There are certain to be vicious ads taped to the sidewalk which will remain long after the campaign is done.”

I told myself I would only have a couple drinks. Just enough to ease my nerves for the convocation speech, you know? But PTI kept handing me shot after shot. She may not look it, but let me tell you, PTI can really throw it down.