Branding Lingo You Should Know

image via Jenna Kutcher

In the world of branding there are so many terms that get thrown around! When I meet with clients, I often throw in lingo into the conversation as if they were common knowledge to all people! I made a list of the most common branding lingo you should know!

Brand: a brand is a culmination of feelings that people feel when they interact with your business. The tangible (tangible) and the intangible elements of your brand that causes people to feel a certain way. The goal is to strategically design a brand that conveys the right feelings to the right people.

Branding: The verb. You go through the process of synthesizing everything that makes you and your business special and form that into a brand!

Brand Identity: Personality, moral code, values, etc. Your brand should have those things. As you develop your brand, you will create a brand personality that will shine when you are communicating with your audience, the way you present and the type of decisions that you make down the road.

In the world of branding there are so many terms that get thrown around! When I meet with clients, I often throw in lingo into thre conversation as if they were common knowledge to all people! I made a list of the most common branding lingo you should know! Here is the resource!