Digital marketing leader to speak about marketing automation in Troy

Generating leads and increasing sales is a challenge faced by many companies in today’s online, digital marketplace. Kevin Krason, founder of Biznet Internet Solutions, will describe a solution with his presentation, “Using Marketing Automation to Create the Ultimate Lead Machine,” 9 to 11:30 a.m. Tuesday, May 13 at Automation Alley, 2675 Bellingham Dr., Troy. Krason is a 20-year veteran of the digital marketing industry.

“Marketing automation is a technology-driven approach to lead generation that tracks digital prospects and nurtures them with personalized messages that, in the end, generate more sales and higher revenue,” said Krason, a self-avowed ‘Marketing Automation Evangelist.’

Marketing automation combines sophisticated web tracking with digital marketing efforts, such as email and content creation, and customer relationship management to provide a highly-effective, proven lead nurturing. For more information, contact Biznet at 248-560-9000. To register for the event, visit www.marketingautomationevangelist.com/events.