Saturday, 17 March 2018

Following on from our recent post of Ralph Lauren, Tods is another brand giving a huge nod to the pending holiday season with their colourful surf boards and fabulous products in this repetition format. On a side note and in sharp contradiction to the luxury products (which of course are not actually needed but simply desired) on this street there is usually a homeless person sleeping in the doorway of this store each night who we seem to startle each time we stop to look at the windows. His presence there is quite a thought provoking contrast from what these brands stand for and the harsh reality of some people's lives. Our comment is in no way connected to this brand, but we just thought we would mention it.

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Jonathan Baker M.A. (UEL), M.A. (CSM) is Course Director at one of the world’s leading centres of Fashion, lecturing in Fashion Visual Merchandising & Branding and is former Chief World Expert in VM for WorldSkills.org. He produces visual research for global retailers and industry suppliers, is a freelance VM and Retail consultant with clients in China, Russia, USA, Middle East, guest speaker for commercial events, Academic External Examiner and if that’s not enough is based in LONDON. Look out for our first book, Fashion Visual Merchandising published by Bloomsbury Press available in English, Spanish and Portuguese (2nd Edition coming soon in 2019)

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