The new MyConservatives site co-ordinates campaigning from a central point, harnesses volunteer enthusiasm and facilitates micro-donations and on site calling. It has Google Maps embedded and even uses Facebook Connect to facilitate registration and social integration. Neville has done a great write up on the functionality of Myconservatives.com, but the (YouTube hosted) launch video with Eric Pickles is probably the best way of getting a quick feel for the new direction of Conservative online campaigning in the UK:

Whilst the Conservative party in the UK have traditionally had deeper pockets than the Labour Party or Liberal Democrats, it will be interesting to see how they respond to MyConservatives.com - or have they missed the boat already?