We consider the diffeomorphism invariant gravity coupled with the ideal fluid in the non-standard way. The Lorentz-invariance of the graviton propagator in such a theory considered as perturbation over flat background turns out to be broken due to non-standard coupling with the ideal fluid. As a result the behavior of the propagator in the ultraviolet/infrared region indicates that some versions of such theory are (super-)renormalizable ones (with appearance of only physical transverse modes). The FRW cosmology in same cases may be different from the one in General Relativity with the possible quintessence/phantom-like inflationary stage.