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March 24th 2015:Communicating Strategy with Story

Developing a strategy is crucial for business. However, communicating strategy in a way that enables employees to understand and take ownership of the strategy is a whole other matter. Using story is one of the most effective ways a company can share the strategy and build engagement around it.
In this episode of Story Powered™ Mark Schenk from Anecdote in Australia will share how his company helps businesses use story to communicate strategy. We will also talk about ‘anti-stories’ and the role they can play in sabotaging efforts to move forward with a new strategic plan.

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Featured Guest

Mark Schenk

Mark is the Managing Director of Anecdote Pty Ltd. He left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took a surprising twist when he stumbled across the incredible natural power of stories. This led to a major change of career to focus on discovering how organisations and leaders can tap into this power.
Anecdote was formed in 2004 with the purpose of helping restore humanity to the workplace. Mark has lead over 60 leadership programs since 2006 in Australia, Asia, Europe and the US and helped some of Australia’s leading companies make their strategies stick. He is a regular golfer, an aspiring underwater photographer and s