October Lunch - A New Direction in Marketing

Advertising and marketing has become more complex and more personal. Printing has emerged to new levels and new capabilities. Edwin M. Bokuniewicz, business development manager,GraphicCommunications Group Eastman Kodak Company will show us how to market more effectively. He'll show us how to achieve higher response rates with higher ROI's, while controlling costs. Mass Marketing has ended, giving way to target marketing and advertising through Variable Data Printing. Come learn and see for yourself why it is important, how it is done, and who is using it.