Tag Archive | "Kellogg"

Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others. [...]

Kellogg’s in Australia has just launched an RFID triggered, Projection Mapped, Glow in the Dark Skate Park for their Nutri-Grain cereals, with hundreds of influential teens winning tickets to experience it. It features a street skate course with laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture [...]