Michael Yanover, Head of Business Development, CAA, speaks at The Storytellers panel during Variety's Entertainment Apps Conference in Association with Application Developers Alliance at Sheraton Hotel on November 29, 2012 in Universal City, California.

Michael Yanover, Head of Business Development, CAA, speaks at The Storytellers panel during Variety's Entertainment Apps Conference in Association with Application Developers Alliance at Sheraton Hotel on November 29, 2012 in Universal City, California.

Arie Abecassis, Co-Founder, AppStori, speaks at The New Name of The Game panel at Variety's Entertainment Apps Conference in Association with Application Developers Alliance at Sheraton Hotel on November 29, 2012 in Universal City, California.

Arie Abecassis, Co-Founder, AppStori, speaks at The New Name of The Game panel at Variety's Entertainment Apps Conference in Association with Application Developers Alliance at Sheraton Hotel on November 29, 2012 in Universal City, California.