TV Advertising Goes Digital

At
the
intersection
of
Old TV
and
New TV

Following its acquisition by the Visual Display division of Samsung in 2016, AdGear is now focusing on enabling brands to connect with Samsung TV audiences as they are exposed to digital media across all devices. Our team is now part of Samsung Ads and is working in close collaboration with colleagues in New York, Irvine, Mountain View (US) and Suwon (Korea) to develop a powerful end-to-end cross-media buying platform. Visit our Samsung Ads site to learn more about how we are redefining advertising in the advanced TV landscape.

Digital ad
platform on
a world scale

There is an old adage in the adtech industry: “don’t tell me what you are, tell me what you do.” Simply put, we are building a next-generation ad platform that reinvents TV advertising. For us, this means consuming a lot of TV data and making it actionable for targeting on behalf of some of the world’s largest advertisers. Numerous integrations with data providers, coupled with the exclusive Samsung TV data, allow marketers to reach consumer audience segments for more personal and accurate targeting, on- and off-TV. Given that we are part of the Samsung family, we work on a pretty large scale, with access to millions of devices.

What’s big
and small
at the
same time?

AdGear is a startup that thrives within one of the most successful consumer electronics companies in the world — Samsung. The ambitions of a startup come together with the backing of a multinational company that has built its reputation on fearless innovation. Together, we truly offer the best of both worlds.

The only way
to do great work
is to love what you do.

“We have a great way to give people ownership and trust, if you’re able to manage yourself, you won’t be micromanaged”

– Joni

“By being one of the only places that combines both Advertisers and Publishers point of view along with our proximity with the dev teams, we’ve created a unique opportunity in this field in Montreal”

– Alex

“It’s a particular mindset being a small company in Montreal but having a worldwide impact. We don’t have any inferiority complex and nothing is too big”

– François

“You won’t find a data stack of this calibre in many companies. It opens the door to complex and interesting analysis”

– Gab

“The company believes in the importance of its culture, I would even say that it is its central pillar”