- Festival participants will be encouraged to "Share
their Soul" through an interactive digital photo sharing game

- Kia "Rock and Roll" photo booth allows
concertgoers to turn their loudest screams and craziest dance moves into
animated images that can be shared via Facebook and Twitter

IRVINE, CA--June 11, 2013: For the sixth year in a row, Kia
Motors America (KMA) is touring the country as the "Official Vehicle of the
Vans Warped Tour"alongside some of today's most
entertaining rock and indie bands. Concertgoers in 39 U.S. cities will be
able to enjoy live music performances and visit the Kia Soul Lounge to
participate in a variety of interactive experiences in the spirit of this
year's Kia theme, "Rock and Roll. Punk and Soul." Kia will be the
official sponsor of the tour's two main stages -- the Kia Soul
Stage and Kia Forte Stage --
for the second year in a row, and an exclusive Kia VIP riser will allow
select concertgoers to stand above the crowd and enjoy their favorite bands
from an elevated, shaded platform.

"Music, pop culture and having fun drive today's youth culture, and the
2013 Vans Warped Tour couldn't be a better embodiment of those core,
coming-of-age lifestyle elements," said Michael
Sprague, executive vice president, marketing & communications, KMA.
"Our partnership with the tour allows us to showcase the all-new Kia Soul
and Forte, which have always relied on youthful spirit as a cornerstone of
their appeal. We're excited to continue connecting with the young and
passionate fans around the country through yet another summer of great
music and fun."

This year, concertgoers will be able to enjoy hours of live music,
including exclusive acoustic sets with tour headliners "We Came As Romans"
and "Sleeping With Sirens" in select concert locations. Fans also can
visit the Kia Soul Lounge, an interactive tent featuring a DJ, daily band
autograph sessions, "Show Your Punk" body painting and hair styling
stations, and a "Rock and Roll" photo booth where concertgoers can scream
and rock out to their heart's desire. An interactive app will register
participants via Twitter and Facebook, and each photo will be made into an
animated image that can be shared via the participant's Twitter and
Facebook accounts.

"It is only with the continued support of people like Kia that the Vans
Warped Tour is able to offer such a value to the fans," said Kevin Lyman, founder and producer, Vans Warped
Tour. "Warped is the lowest-priced ticket in town for the amount of
show it brings the audience."

Visitors to the lounge also can view and learn more about the all-new
2014 Soul1, which boasts more passenger and cargo room than ever
before along with a new, more aggressive appearance. Also on display will
be the all-new 2014 Forte 5-door2, which offers more room,
fun-to-drive performance and cutting-edge technology.

Festival participants will be encouraged to "Share their Soul" through
an interactive photo sharing game in which concert attendees are tasked
with capturing their favorite moments of The Vans Warped Tour in real
time based on the tagline "Rock and Roll. Punk and Soul." Concertgoers
are turned into roving reporters, snapping pictures of people rocking out,
pretending to drive Kia vehicles and anything else they feel captures the
Vans Warped Tour experience. Concertgoers also have the unique
opportunity to receive Kia VIP passes, which allow them access to an
exclusive private riser near the main stage, or in some cases, on the two
main stages themselves, where they can enjoy spectacular views of the day's
biggest performances.

The Vans Warped Tour kicks off on June
15 in Seattle, and will feature
more than 125 rock, hip-hop, rap, metal, indie rock and electronic artists,
including current chart-toppers and the hottest up-and-comers.

Select tour dates and destinations of the tour include:

6/15 -- Seattle

6/16 -- Portland

6/19 -- San Diego

6/20 & 6/21 -- Pomona, CA

6/27 -- Phoenix

6/28 -- Los Vegas

7/10 -- Washington DC

7/11 -- Boston

7/13 -- New York

7/19 -- Detroit

7/20 -- Chicago

7/28 -- Orlando

8/2 -- Dallas

For more information on the Vans Warped Tour, including a full list of
tour dates3 and any updates to the tour schedule, visit
vanswarpedtour.com.

About Forte

The all-new 2014 Forte 5-door boasts eye-catching European design, a
longer, wider stance and Kia's long list of premium amenities and features
not normally found in the segment. Introduced at the 2013 Chicago Auto
Show, the Forte 5-door SX features a 1.6 liter gasoline direct-injected
(GDI) turbocharged four-cylinder engine, which puts out 201 horsepower and
195 lb.-ft. of torque, making the all-new Forte 5-door SX the most powerful
Forte ever from Kia Motors America. Buyers can also choose the EX trim
level, which features a 2.0-liter GDI four-cylinder engine.

About Soul

Unveiled at the 2014 New York Auto Show, the all-new Soul Urban
Passenger Vehicle remains instantly recognizable as Kia Motors' most iconic
people mover, yet boasts a fresh new design that bears more than a passing
resemblance to the hot Track'ster concept that was introduced last year.
The 2014 Soul features a new chassis that is stiffer, longer and wider and
offers more passenger and cargo room while helping to reduce NVH levels.
Increased torque and significant suspension upgrades help make the 2014
Soul a nimble and agile companion in urban environments, and customers can
choose from three unique trim levels to reflect their own fierce
individualism.

The Vans Warped Tour is well established as America's premier music
and lifestyle festival of the summer, breaking up-and-coming indie talent
as well as both creating and showcasing major established artists since
1995. The nationally-renowned festival is the most eclectic traveling
tour and features a diverse array of artists--with hotly tipped acts in
every genre from punk, metal and indie to rock, hip-hop, rap, EDM, reggae
and pop; as well as a variety of lifestyle attractions for its
traditionally low ticket price.

The tour has cemented its place in history by bringing punk
rock/skate/action sports culture from the underground to the forefront of
global youth culture, while at the same time helping those in need and
being the first tour to consistently use groundbreaking environmental
concepts every year on the road. The Warped Eco Initiatives (WEI) focus
on making the tour more environmentally friendly whether it is through eco
conscious catering for the artists and crew courtesy of Tada Catering or a
solar-powered sound system on the Kevin Says Stage. Further,
www.vanswarpedtour.com even showcases public transportation options for
every tour date and carpool social media apps as well as exotic eco travel
contests. For more information on the tour that Alternative Press
readers voted the "Best Tour/Festival" of 2009/2010/2011/2012 and
Rolling Stone called "America's most successful festival" (2005) go
to: www.vanswarpedtour.com. Now in its 19th year, the 40-date tour will
commence June 15 in Seattle, WA and finishes August 4 in Houston,
TX.