Furia Rubel Event Photos

About Furia Rubel

Furia Rubel is a public relations (PR) and marketing agency representing law firms nationwide. We're located in Doylestown, outside of Philadelphia in Bucks County, Pennsylvania. Contact us at http://www.furiarubel.com/ or call (215) 340-0480.

Saturday, March 13, 2010

I was not an early adopter of Twitter. In fact, I was a skeptic. I remember how excited my colleague Laura Fitton (better known as @Pistachio with more than 50,000 followers) was about the platform several years ago and by the time she wrote the book Twitter for Dummies, I had just created a profile @ginarubel.

Then, over the course of the two years, I learned as much as I could about Twitter, how it compliments public relations and marketing efforts, and how it integrates with other social media platforms.

This past week, I had the pleasure to present at and attend the 2010Legal Marketing Association’s (#LMA10) annual conference in Denver. (Note: #LMA10 is the Twitter hashtag we used to create conversation and a transcript of the event.)

Before traveling to Denver, I connected online with LMA colleagues – many of whom I had never met in person but have followed, re-tweeted, become social media friends with, and interviewed for my blog on The Legal Intelligencer. I followed the Twitterstreme through #LMA10 and learned who was meeting where and when. There was a formal Tweet-up planned at Bubba Gump’s, there were meetings, dinners and events.

A number of us went to dinner at Roija and had a fantastic time learning about one another’s businesses, families, and lives – not to mention that it was one of the best meals I have ever had (if you ever go there, ask for Neil the server – he was fantastic). And on top of it all, I found out about Roija through Justin Bresler @jbresler, the VP of Marketing for Denver’s Convention and Visitor’s Bureau, who I was connected to via Twitter by Paul Bencivengo @scullyano who I know and follow from the Bucks County Convention and Visitor’s Bureau. So did you get all that? I posted a question on Twitter asking for recommendations to great restaurants in Denver. Paul sent me a tweet introducing me to Justin. I connected with Justin and he sent me an extensive list of great restaurants. I chose Roija and the rest is history. Another benefit of social networking.

Overall, the Legal Marketing Association Annual Conference was better than any conference I have ever attended because I was able to connect in so many ways with colleagues and friends – all because of social media.

And the biggest confession of all is that I really enjoyed tweeting from all of the programs I attended. I hope that many others will benefit from the thought leadership by checking out #LMA10 on Twitter.

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Gina,You Rock! Agreed. LMA was all that and more. Your tweets were sooo helpful as I couldn't be everywhere at the same time #LMA10!. Content and comment. Insight on the IN-site! It's a talent. Thanks for the coverage. Let's keep the conversation going on our blogs. Too much good stuff to let it fade away.

The best was connecting with you and my twitter folks. Funny how it works, you know their twitter profile pic, you see someone passing by and you shout out...hey I know you!!! It's great. See everyone in 2011..F-L-A!

Gina, I am so glad you came to the conference! You added so much to my experience, and that of many others who came in contact with your wisdom, your personality, your honesty and your ease of making friends. I can't wait to see you again, my new friend!