BioProducts

Is it time for New Zealand’s traditional science institutions and the archaic and painfully inefficient research and commercialisation funding model to move with the times?
We live in an exponential era (cliché but true) –...

Freedom Farms recently celebrated its tenth birthday.
Many would say that’s over ten years of being horribly under qualified to be commenting on farming. After all, no one at Freedom Farms is actually a farmer. None of us own a...

Lubricants are an essential part of any piece of moving or rotating machinery. The applications in which lubricants are used are countless, ranging from speciality industrial compounds used in power plants to basic penetrating...

In the first in a series of articles of New Zealanders championing organic farming, Pure Advantage talks to New Plymouth based IncaFe founding director Joop Verbeek about the importance of growing organic coffee the natural way...

In my previous article I made the case for the significant advantages that engineered wood products (EWP) from a plantation grown forest brings.
Wood is a spectacular and clever evolutionary wonder, where trees use sunlight to...

This year during Global Entrepreneurship Week, in the spirit of celebrating all that New Zealand has to offer, Pure Advantage have teamed up with Kiwi Connect and the Edmund Hillary Fellowship to promote some of the incredible...

Cow poo, squashed grapes and smelly sea shells don’t sound quite as tasty as wine, cheese and seafood, but they may be just valuable.
With mankind using resources faster than they can be replaced we can’t afford to keep...

Sheep farmers used to rely on their livestock to provide two income streams – from both meat and wool.
But as wool income dwindles still further, forestry offers a replacement source of on-farm earnings.
Timber markets...

In this Q&A find out how Dr Ann Smith, thinks we can create a greener, wealthier New Zealand. As the Chief Executive Officer of Enviro-Mark Solutions Limited, Ann passionately leads an organization which is home to the...

As New Zealand heads into what is being anticipated to be the largest period of home building in its history, with 40,000 homes per annum expected over an extended number of years, the question is raised as to where we will get...

Bio-based adhesives have been around for a long time. The threat of sending old horses (and people) to the glue factory reflects the centuries-old practice of boiling down animal carcasses to extract collagen, or glue. The oldest...

Wiggle, wobble, crack! And you are on your back staring at the sky. Most of us have seen a leg on an old plastic chair break and tumble someone to the ground. It makes for a funny story to tell at the next barbecue and also...

Britain’s famous Glastonbury Festival has influenced everything from green politics to dance music to the rise of Ed Sheeran. Less well-known, though, is the role it played in prompting Aucklander Richard Williams to embark on...

A growing farming movement in the United States, centered on bicycles, is proving to be cutting edge in the quest to supply healthy, local food. Bike-riding farmers in Winter Park, Florida, are helping communities produce their...

In the second in a series of profiles of New Zealand businesses championing sustainability, Kiwibank and Pure Advantage look at Buy Pure NZ’s passion for introducing the world to organic, Fairtrade and carbon-zero Kiwi foods...

The development of novel, environmentally sustainable processes is an important research focus for members of the Centre for Green Chemical Science (CGCS) at the University of Auckland. The invention of a sustainable method to...

Last November a group of business people, some politicians and others gathered in the garden at the Consular General of Japan’s residence in Auckland. We watched a traditional kagami-wari ceremony – Economic Development...

The revolution in health care produced by antibiotics and the explosion in agricultural production enabled, in part, by the development of a range of pesticides, herbicides and fungicides has come full circle. We now face...

From Fencepost to Skin Care and Animal Health – How one Kiwi biotech company is en-route to transforming the global natural health care paradigm.
Gnarly old fence posts aren’t exactly the first things that come to mind...

After the much vaunted COP21 agreement in Paris, it appears that one of the New Zealand Government’s strategies is to simply buy carbon credits.
It should be quite obvious that one of the best solutions is to plant more trees...

Lab Chops and Test Tube Milk and Why Kiwi Farmers should be worried
In the next ten years cows will be disrupted. Yes. You read right. No more cows. No longer will big, hefty and gas producing cows and cattle be required to...

It’s cheap, sustainable, and increasingly in demand, but extracting geothermal energy from the earth’s core is no picnic. For power station operators, one of the most vexatious and costly headaches is the presence of minerals...

From the forest to the freeway. It’s not a bad tagline to describe the latest innovation to come out of Scion, the Rotorua-headquartered Crown Research Institute that specialises in science for the forestry and bioproducts...

Wanted – skilled and enthusiastic chemist to work one year in New Zealand then another in Belgium – the ad for a postdoc that fired the imagination of more than 80 hopefuls around the world. The new position marks the...

Textiles are the closest things to our skin. From within moments of our birth until we are laid to rest, our clothes are a material extension ourselves. They reflect our personality and communicate to the world so much about who...

For a lot of New Zealanders, the idea of filling-up their car at home with electricity is about as realistic as Star Trek. But there are an increasing number, nearly 600 Kiwis, who are now enjoying the convenience of cheap...

LanzaTech was founded in New Zealand in 2005 as a response to find a solution to meet our growing demand for more energy. This led to the development and scale up of a biotechnology-based process for low-cost, low-carbon fuel...

Can I firstly, applaud the Pure Advantage team for providing a portal for sharing information and inspiration on how New Zealand can retain and improve its green image by unashamedly linking it to the economy and how the country...

When Malcolm and Melanie Rands started ecostore in 1993 they had a dream to create a healthier more sustainable world. Since 1994, ecostore have researched and brought to market, New Zealand’s leading range of healthier, eco...

There is no denying that packaged goods make a huge contribution to the New Zealand economy. Thus, sensible packaging solutions are vital to ensure the quality, health and safety of goods, to delay spoilage of perishables, and to...

Untouched World is a premium sustainable fashion and performance sportswear brand based on the New Zealand lifestyle. It grew out of a desire to create a positive, sustainable future. Social, cultural and environmental values are...

Pitango Innovative Cuisine Ltd is a unique, fast-growing business that truly lives up to its name. Innovation in food, flavour combinations and business strategy is matched by an equally creative commitment to...

HAVE YOUR PLATE AND EAT IT TOO
Can you remember every plastic-encased takeaway meal you ever purchased and threw away? Conventional packaging plastics such as polystyrene are oil-based, toxic and non-biodegradable, consuming...

Our clean and green New Zealand brand is an essential factor to the success of New Zealand exports. But in order to maintain premium positioning in overseas markets, New Zealand’s competitive advantage must be zealously...

Icebreaker is often cited as an example of the kind of company that New Zealand could do with more of. In 17 years, this New Zealand owned business has grown into an international brand that’s sold in more than 3000 stores in...

LanzaTech is at the forefront of design and innovation in sustainable green technology that responds to today’s environmental challenges. Founded in January 2005, this kiwi owned company was fueled by a belief that “one idea...

Natural healthcare company Comvita has grown to become an international success story, exporting its high quality natural health products around the world on the back of natural health and sustainability principles. Comvita...

Premium beverage company VnC Cocktails is an example of an innovative New Zealand company who has shaken up a success storm on the back of sustainability and green, 100% pure principles. Founded in 2007, VnC Cocktails...

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About Pure Advantage

Against a gathering storm of population, climate and resource pressures, sustainable living has become an urgent challenge for everyone.

There is, however, a silver lining to this cloud – a growing awareness that environmental sustainability and economic growth are not mutually exclusive, and that significant opportunities await those who meet the challenge with speed, creativity and firmness of purpose.