Getting Traffic through Paid Ads

By Sef
Posted On
Wednesday, January 16, 2013
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Internet
Marketing has been very popular nowadays. Internet Marketers have been doing
different kind of strategies to promote their company website online to
increase their existing clients, visitors and also to have a credible position
in search engine. But there is one marketing technique which is called paid
advertising that has been making its way on top to help websites and business
owners succeed in their business industry.

However, in
order to succeed on this type of marketing, business owners must be willing to
pay their online advertisers to have their website advertised on different
webpages. Their success may also depend on a keyword they will choose for the
advertisement they will pay for. The more traffic a keyword gets per month, the
most expensive it can be.

The amount of an
advertisement may depend on how prevalent a keyword is but it is guaranteed
that your advertisement will be useful to your business. However, if you don’t
use the correct keyword for your advertisement, your ads will not be really
helpful and you might just waste your time and money on your advertisement.

Here are some types
of common paid advertising that are often used by the business owners.

Website Banner ads – A type of
advertisement which is seen above the header of a website.

Text Link ads – A form of contextual
advertising that is seen as a text which is pointing to another webpage related
to the keyword that was used in the ads.

Video Ads – An online display
advertisement that describes and discusses a product or business for a very
short time that is seen before the original video plays.

There are many
more different online advertisements available on the internet but the
mentioned above are the most typical and often seen Google, Youtube and many
more.

Paid
advertisements may contribute a huge part on your marketing technique for the
success of your website if you done it correctly, but paid advertisements alone
are not enough to make your business compete in whatever industry your business
is in. You still need to exert extra effort to prove that your business a
competitive marketing technique and not just rely on one.

Joseph Gojo Cruzis the author ofRankingElite, aPhilippine-based Online Marketing
blog. Joseph has been working inSEOindustry for over 3 years fromwebsite audit,link and content development,social mediaandsearch
engine optimization. Connect with Joseph on Google+, Twitter,
and Facebook. Joseph is also a contributor
onSEJ
and Ahrefs.