Michael Chanter, Thomas Duryea Logicalis chief operating officer, says the company has a unique opportunity to create a powerful and highly competitive brand in the Australian market.

Last month Chanter told ChannelLife Australia both brands were reasonably strong and the combined company would want to retain any equity it had in the brands.

“Thomas Duryea Logicalis is a new company that builds on the entrepreneurial culture and style of Thomas Duryea whilst leveraging the global strength and reach of Logicalis,” Chanter says of the rebranded business.

“This presents significant opportunities to extend the reach of both businesses into new markets.”