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Experience the spirit of Freedom this Independence Day with Rupa Knitwear! Shop for your favourite products right from your favourite Frontline to comfy Bumchums casualwear to sexy Euro inners & get free gifts. Spend ₹1199 on www.RupaOnlineStore.com & get a Medium T-shirt absolutely FREE! That’s not all, if you spend […]

So what exactly is casual wear? It simply refers to relaxed or informal way of dressing. Leisurewear or casualwear emphasizes on comfort over presentation and personal expression over formality. Jeans and t-shirt is considered as the casualwear uniform across the globe. Normally such clothes are made of cotton, jersey, denim, […]

3 Ways to Reinvent your Style with Casual 1. Smart Formals Step up your work wear and break the monotony by replacing your formal shirts with monotone classic polo t-shirts. Your formal trousers will still work very well with them. Style it with a pair of loafers for the complete […]

Polo T-Shirt A vivid coloured polo t-shirt is a staple requirement this summer. Everyone should own a couple solid polo’s in their wardrobe. You can experiment with a fun new colour or simply carry a classic navy/white t-shirt and feel your body beat the sun in style! Bermuda A pair […]

Find the right size :It is important to choose a right size ‘coz underwear that pinches, squashes or rides up is not preferred by anyone. Get a proper fitting that ensures symmetry and snug, and does not dig into the skin. SIZE XS S M L XL XXL 3XL 4XL […]

Experts believe that more than 80% of women wear ill-fitted bras, which are much smaller or bigger than their actual cup size. It may be because of lack of knowledge (about the sizes available) or intentional, but the repercussions are serious and can pose serious health hazards on the users. […]

It’s Snowing Winter Bonanza Offer at Rupa Online Store Welcome that time of the year again with more than just winter chills! Shop for your favourite winter necessities right from a warm hugging Thermocot to sexy Euro inners at fabulous prices. Spend ₹1500 on www.RupaOnlineStore.com & get a FLAT Cash […]

Premium inner wear brand, Euro Fashion Inners recently announced the launch of Euro Jio brief, a new collection of men’s brief praises the Inner Fashion and Comfort of men that drives them towards higher objectives in life. It is for men who need to take the world in their walk […]

Euro Fashion Inners hums a sexy new tune with the release of its first TVC with brand ambassador, Siddharth Malhotra. Take a look: https://www.youtube.com/watch?v=jav3K6Kgznw The new TVC is everything you can call sexy, glamorous, stylish; yet so simple and effortless. It truly is a visual treat where you can see […]

1980s witnessed the rise of India’s most popular inner wear brand, Rupa Frontline (Rupa.Co.In). During those days, inner wear industry was mostly unorganized and dominated by local players. Quality and consistency were major challenges countering the industry. Rupa Group had an answer in the form of a new brand, […]