If you want to make it in the world of online business and marketing, you need to take advantage of the tools and software applications available. While the concept of running an online business might seem easy, there are many components that you have…

For entrepreneurs facing challenges during the early stages of a startup, it can get difficult to decide which tools to prioritize. It would be much better to see things with clarity and proceed with a laser focus. If this is where you are, consider…

Google has launched a new website compiling a ton of resources for startups. While it’s a little self-advertising — the search giant’s name features prominently in the site’s title, Startup with Google — the site contains a wealth of information. Any early-stage founders looking…

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…

The success of any industry depends on two major factors: increased productivity and reduced costs. Industries all over the world are involved in continuous brainstorming to find out ways to increase their productivity, while at the same time minimize reducing the cost to generate…

Not all content marketing tools are created equal. So when you’re deciding to employ one at your company, you need to make sure to focus on the essentials to avoid getting overwhelmed. Fortunately, that’s exactly what we’ve done for you. These gems are a…

Launching a startup is easier than ever before thanks to the internet. There are dozens of tools and resources out there that can guide you through even the most complicated challenges of the process. The challenge, however, lies in scaling up the business with…

For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

The startup stack is a set of around 200 cloud-based tools that startups use to start and scale. It is the result of a joint survey that Tech City UK and Stripe conducted in 2016. The research also gleaned some insights into how startups…

Pop culture often portrays startup entrepreneurs as passionate, tireless, and unstoppable. Meanwhile, in the news, Elon Musk sleeping on Tesla’s factory floor is just a source of amazement as him sending rockets to space. Though these traits sound aspirational, it is good to remind…

In entrepreneurship, there’s no such thing as overnight success. You can plan every detail of your startup’s launch, but you can never fully prepare for unexpected roadblocks to growth. You can only embrace these ongoing challenges and accept them as stepping stones. Once upon…

Running out of cash is one of the top reasons why startups fail. That’s why the formula to success isn’t always about profits. To get your company ready for the long haul, you must also implement strategies that will minimize the costs of operations….

Networking is an essential aspect of growing a startup. For startups that barely have any online presence, the key to getting an audience’s attention is to leverage the reach of influencers. These are bloggers, social media celebrities, actors, or anyone else who can sway…

Do you want to take your lead generation and nurturing campaigns to the next level? One way to increase the engagement of your visitors is to have them participate in an active community. Not only will an online forum spark discussion regarding your brand,…

Whether it’s for file sharing, customer service, or basic business functions, it seems like every organization these days is using the cloud. Compared with traditional on-premise programs, cloud tools offer a much easier way to store, manage, access, and update the software you need…

Funding an e-commerce startup is tough, but it can be harder to protect it from bankruptcy. Aside from maximizing sales, you also need to reduce your spending to ensure the long-term sustainability of your company. Unfortunately, a lot of businesses tend to go overboard…

We live in a digital world – unfortunately not a very secure one. Despite security companies being around for a long time, digital security is still a major concern for businesses and households. The problem is even worsened with the rise of mobile devices….