CG Life

Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new and exciting ways to help people in clinical settings. As the worlds of healthcare and life sciences collide, organizations need effective strategies to speak to both.

When C&EN Media Group chose CG Life co-founder Murad Sabzali as one of the "Mad Men & Women of Science Marketing", he was more than happy to step around from the bar at CG Life to provide some insights.

Between dramatic Draper-esque pauses and tortured glances down at his silenced phone, Murad gave us a look at where the industry is heading and how to appeal to marketing audiences by empathizing with them as people.

Life evolves. And so must we. When we started Chempetitive Group almost 15 years ago, it wasn’t just about providing marketing communication services for the life science industry. We started Chempetitive Group to offer a truly different agency experience. One that goes beyond the “client.” One that truly connects with people. That’s what mattered then, and that’s what matters today.

So you need to write a science marketing request for proposal (RFP). It’s often harder than it seems. The reason? Nobody tells you how to write them. There’s no textbook, no document for RFP best practices. It’s just assumed you’ll collect the necessary skills as you rise through the ranks.

Should I use a marketing agency? It’s a common question, made more common by the fact that life sciences companies are often hesitant to hire agencies that don’t understand their product or service.

Of course, the right agency can give your marketing a huge boost—even if you already have an in-house team. The right agency understands your brand, your product or service and works with you to get results.

Understanding marketing agency benefits can help you make the right decision for your company. Here are 11 potential benefits of hiring a marketing agency.

How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a stress-inducing nightmare? When companies hire agencies to help them market their business, these relationships can be productive, pleasant, and effective, but only when expectations are aligned and communication is flowing. We’ve collected all the warning signs that signal a bad fit. Pay attention to these red flags in order to avoid disappointing results.