Ajax & Amsterdam ArenA partnership with Huawei

After a long period of rumours about a potential partnership, Amsterdam’s football club Ajax and the Amsterdam ArenA have now signed a deal with the Chinese ICT company Huawei.

28 May 2014

Technology agreement

The parties have signed a five-year technology agreement stating that Huawei will create the largest open-access wireless LAN infrastructure in the Netherlands at the Amsterdam ArenA. Visitors of the stadium are expected to be able to use this Wi-Fi network optimally from early 2015 onwards.

Sponsorship deal

The parties also announced a three-year sponsorship agreement between Huawei and Ajax. This means that Ajax players will sport the Huawei logo on their kit, fans will see the brand name on LED signs during matches and the brand will be visible in the football club’s media. Huawei becomes official partner of Ajax and business partner of their home, the Amsterdam ArenA.

The biggest Chinese company in the Netherlands

In a press release, Edwin van der Sar, Chief Marketing Officer at Ajax (and, of course, former Ajax and Dutch national team star), said about the partnership: “We are delighted to have signed this agreement. Huawei is the biggest Chinese company in the Netherlands and therefore fits our ambitions. Moreover, Huawei is an innovative company and their technology solution will enable us to deliver free Wi-Fi to all our fans, so they can have the best football experience, for instance by directly sharing memorable moments during the match with friends, but also by having a lot of additional information and news available.”

Huawei’s commitment to the Netherlands

In the same release, Wang Dexian, CEO of Huawei Technologies Netherlands, said: “Huawei is delighted to partner with Ajax, one of the most successful football clubs in the world ever, and the Amsterdam ArenA, the most state-of-the-art stadium in the Netherlands, to show our sustainable commitment to the Netherlands. Sport is a very important part of our brand strategy, where we have partnered already with some of the biggest clubs in the world. This strategic partnership will also highly contribute to develop a new broadband solution to stadiums in the Netherlands and our innovative technology will bring new and better experiences to the fans and visitors."

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