​How to Use Pay Per Click Marketing for Your Computer Reseller Business

​Pay-Per-Click marketing has always been one of the fastest ways to get targeted traffic to your computer reseller website. Simply bid on keywords, and keyword phrases, start your campaign and then watch the traffic start rolling in.

And if your computer product pages are set up correctly with product images, complete specifications and fair prices, then there’s no reason why you shouldn’t get any sales from the Pay-Per-Click, targeted traffic.

Pay-Per-Click marketing is one of the most popular forms of marketing right now. Pay-Per-Click or PPC is also referred to as pay for position, cost per click, or pay for performance marketing. Whatever you choose to call it, Pay-Per-Click marketing continues to be one of the most preferred methods for promoting computer reseller businesses, computer hardware and software products, and computer services online. ​

One of the reasons why Pay-Per-Click marketing is so effective is because it’s beneficial to both the advertiser and to the consumer as well.

​When you as the advertiser use Pay-Per-Click marketing you only have to pay when someone actually clicks on your link from the advertisers’ website or from the search listings from the search engine results.

And when the consumer conducts a keyword specific search they get exactly what they were looking for without intrusive pop-up ads or unwanted email advertisements.

When the consumer searches for a specific computer product then PPC ads are displayed alongside of the search results generated by the search engine. This creates targeted traffic with significant potential for multiple sales for that specific computer product. And with PPC marketing, you are able to limit your advertising cost, control how much you are willing to spend on clicks and for how long your campaign will last.

There are many advantages in using the PPC marketing for your computer reseller online store, yet there are disadvantages to consider as well.

One of the main problems with using PPC marketing is that most people start using this method without having any prior experience or knowledge on the matter. And as a result their marketing funds are depleted rather quickly.

There’s much more to PPC marketing than bidding on keywords, adding funds and submitting marketing ads to PPC search engines.

When it comes to using PPC marketing, you’ll need to implement a calculated and systematic approach in selecting keywords and placing bids to assure top search engine placement.​

This becomes an effective method for increasing website traffic with targeted traffic which in turn offers great sales and profit potential. However, if you’ve never use PPC marketing before and have limited knowledge of this Internet marketing method then you could end up with an expensive campaign and with little or no profits to show for it. Furthermore, PPC marketing will require continuous funding, and if payments are interrupted due to lack of funds, then your campaign will be placed on hold until you’re able to replete your account.

Another concern with bidding on keywords is the rising costs on competitive keywords and keyword phrases – keywords which your competitors are after. And this will continue to be the case as many websites continue to participate in bidding wars for popular keywords and keyword phrases. And it becomes more difficult to compete when big companies with deep pockets are bidding for those same popular keywords. And since they’re able to pay top dollar on such keywords then this puts the small business at a disadvantage.

However, you may be able to get ahead of the competition when you stay up to date on your niche market products.

​For example, when you become aware of a new product getting ready to hit the market, then you can build a webpage for that computer product and bid on those keywords before the product actually comes out so that you can buy those keywords at a low cost-per-click.

​Then you can take pre-orders and even obtain email addresses to notify consumers when the product arrives.

You can also save money while obtaining a good position by leaving out the manufacture name and bidding on the model name only.

For example, instead of bidding on the keyword phrase “Sony Model XYZ Digital Camera” you can bid on the keywords “Model XYZ” only.​

Managing an effective PPC marketing campaign:

If you want to start a successful PPC campaign then there are several aspects to consider.

First, you need to develop a marketing plan to make sure you get the best return on your investment from your campaign. And one way to do so is to select the best keywords that relate to your website’s business, which is selling computer products online.

However, selecting the most popular keywords does not guarantee that you’re going to make a ton of sales. Instead, you need to select specific keywords that will place your advertisement within the first 10 search results which will not only increase your click-through rate, but will also create consumer awareness as well.

Creating awareness is just as important as achieving top search engine placement.

You will also need to take the time to continually tweak and re-tweak your campaign to make sure you maintain a good position without having your funds depleted too quickly. And by doing so, you can determine when to modify your ads to make sure that you’re getting the most from your money while maintaining an effective PPC marketing campaign.​

Furthermore, by keeping a close eye on your ads you’ll be able to know which ads are working, and which ads are not so that you can either modify the ad or stop the ad completely before funds are depleted completely.

You’ll have to do some testing first, but tweaking and re-tweaking your Pay-Per-Click ad campaigns is a continuous process that can lead to significant returns on sales and profits.

At this moment, the top Pay-Per-Click Advertisers are listed below. You can find step-by-step instructions on how to start, run, and manage your campaign by visiting their websites and signing up with them directly.