I have tried several color enhancing shampoo products, and many times I am often disappointed, but this one may be the best (well, their conditioner is the best). The shampoo looks like a melted milk chocolate (don't worry, it does not smell like it). It lathers well, and helps my hair softer and shiny dark brown, but I actually think its conditioner that does the job. I also like the fact that this is very affordable and easy to find.

I am confident that this shampoo makes my hair softer and silky, but I am not so sure about enhancing my hair color. It is more like maintaining my hair color a little bit. Well, my hair seems to be shinier after using it. Maybe that's what they mean. As long as it has some positive effects, I am happy.

I got a sample of this shampoo and it was nice. I like the warm scent and it actually left my hair shiny and lustrous. It wasn't terribly moisturizing and that disappointed me, but I was happy with the results.

I used John Freida's Brilliant Brunette shampoo for quite a long time before I tried Pantene. I'm very glad I switched! Pantene didn't leave any residue or weigh my hair down (which John Freida shampoo did to my hair sometimes). I have natural brunette hair and it really brought out my color. This is my new favorite "color" shampoo.

This line generally made my hair softer and shinier, but sometimes I noticed a greasiness, almost like a film in my hair. I didn't notice any difference to the color, besides enhanced shine. All in all, I prefer the Brilliant Brunette line of products.