Marketing and Merchandising

Improve loyalty and conversion with unified marketing and merchandising

Bring marketing and merchandising together to overcome business process and data silos and create a unified view of customer demand. With SAP solutions, you can analyze, plan, and optimize merchandise, assortments, campaigns, prices, and promotions, all driven by customer insight.

Omnichannel Pricing and Promotions

Marketing and Merchandising Insights

Improve business performance with master data integrity and data-driven marketing and merchandising insights using SAP solutions. Uncover hidden or emerging trends, opportunities, and issues to help make better-informed decisions that will improve your key performance indicators (KPIs).

SAP Marketing Cloud and SAP Customer Activity Repository

SAP Marketing Cloud

SAP Customer Activity Repository

SAP Marketing Cloud

Deliver personalized experiences in real time, increase conversion rates, and build loyalty by using the SAP Marketing Cloud solution to create dynamic customer profiles and gain full transparency into the performance of marketing plans.

SAP Customer Activity Repository

Improve demand forecasting and maximize promotion and assortment effectiveness with a unified data repository that collects multichannel customer and point-of-sale data in real time and makes it ready for consumption by other applications.

Product Taxonomy Management

Distribution Curve

Use the distribution curve for generic articles to automate planning, purchasing, and sales.

Season, Collection, and Theme Management

Manage seasons for products centrally and consistently - from purchase to delivery.

Value-Added Service Management

Integrate value-added service management in sales and purchasing processes.

Omnichannel Merchandise and Assortment Planning

Perform highly collaborative merchandise and assortment planning with best-practice planning tools and next-generation technologies from SAP. By providing a unified retail planning and analytics platform, our software allows you to simplify and streamline the planning process to maximize sales and margins, while reducing the time to plan.

SAP Assortment Planning for Retail

Customize assortments by channel to appeal to customer preferences, maximize profits, and minimize inventory and markdowns by clustering selling locations and designing the optimal product mix based on consumer insights and sales behavior.

Store Layout Management

Omnichannel Marketing

Deploy marketing strategies that promote your brand across all channels. Our omnichannel marketing software can help you increase your scale and appeal through targeted and contextual campaigns, and gain transparency and access to real-time data to make informed decisions and devise winning marketing strategies.

SAP Marketing Cloud and SAP Customer Activity Repository

SAP Marketing Cloud

SAP Customer Activity Repository

SAP Customer Activity Repository

Improve demand forecasting and maximize promotion and assortment effectiveness with a unified data repository that collects multichannel customer and point-of-sale data in real time and makes it ready for consumption by other applications.

SAP Marketing Cloud

Deliver personalized experiences in real time, increase conversion rates, and build loyalty by using the SAP Marketing Cloud solution to create dynamic customer profiles and gain full transparency into the performance of marketing plans.

Loyalty Management

Digital Advertising

Maximize return on digital advertising with a cloud platform that connects advertisers and publishers directly.

Omnichannel Pricing and Promotions

Realize profitable omnichannel pricing and promotions by knowing how offers will perform before executing them in the physical and e-commerce store. Our solutions can help you optimize pricing, promotions, and markdowns with real-time predictive analytics that accelerate decisive insight and action.

SAP Promotion Management for Retail

SAP Promotion Management for Retail

SAP Promotion Management for Retail

Create optimal and personalized marketing campaigns with a comprehensive solution for designing retail offers and marketing campaigns, providing digital previews, and preparing them for advertising execution across channels.