A Marketers Guide to Website Compliance

Peter Prestipino

Posted on 3.21.2010

Is Your Website a Breeding Ground for Lawsuits?

Chances are, your landing pages undergo
heavier scrutiny than your Privacy Policy or
Terms of Use. But even if you’re not paying
attention to the language contained in these
documents, website visitors, privacy advocates,
and government agencies are.

Facebook felt the heat twice in 2009; first in February when they
changed their Terms of Use, and later when they introduced new
privacy settings that the Electronic Privacy Information Center
charges will “violate user expectations, diminish user privacy,
and contradict Facebook’s own representations.”

More recently, the Federal Trade Commission launched a
series of roundtable events to debate online privacy regulation,
and flexed their muscle with the “FTC Guides Concerning the
Use of Endorsements and Testimonials in Advertising.”