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Sir David Attenborough's support for conservation charity World Land Trust

Sir David on the importance of wildlife habitat conservation

"The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of." Sir David Attenborough speaking at a lecture entitled Biodiversity and Business: The Cost of Life on Earth in January 2012.

Sir David has supported World Land Trust (WLT) since it was founded in 1989; one of the founders being John Burton (WLT's CEO). John's creative and innovative approach to raising funds to save rainforests and other important wildlife habitats was one of the main reasons that Sir David became WLT's official Patron in 2003 and he has been supportive of the aims and objectives of the Trust ever since.

"I realised that John was someone who got things done", said Attenborough. "When he and his trustees launched the World Land Trust in 1989, I believed that John would get funds to where they were most needed in the race to save habitats and their wildlife."

Sir David recommends that others support the charity because of its mission, ethos and principles. He said: "The support that is given to the World Land Trust is support that goes directly to the place where it's needed."

As the world’s greatest natural historian, Sir David is much more than just our Patron – he is our inspiration and we thank him for his continued support.