Get Personal for Valentine's Day with Fleur du Mal's New Customizable Lingerie

Already feeling clueless about the perfect Valentine's Day gift for the special man in your life? Fleur du Mal's "Say My Name" service might be just the ticket—it offers embroidered silk chiffon panties for $98 a pop. "It's something I've been thinking about for awhile, even before we launched," said founder Jennifer Zuccarini. "I saw Goyard or another luxury brand offering a monogram service, and I thought we should [do] it for lingerie."

Shoppers have the option of imprinting full names or initials, but we're willing to bet both work just fine for stroking the delicate male ego. Let the sexy little underpinning fulfill any wishes to go whole hog at the tattoo parlor, too. "This is a way to test it out, see how it goes," laughed Zuccarini when quizzed about her stance on getting a lover's name inked on permanently. "I know it's not a good idea, but I think it's really romantic. It's a big commitment, obviously, but it's kind of sexy."

Order your pair online starting today and then sit back, content to know there's one less thing to stress over before February 14th.