It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

SPONSORED WEB EVENTS

SOURCEBOOK

Get your copy of the first ever Digital Experience Sourcebook from EContent, which is packed with information about the past, present, and future of all the topics that matter to digital content professionals.

Bamboo Solutions, a provider of enhancement technologies for Microsoft SharePoint, and Apptix, a provider of hosted services for organizations, announced a partnership to provide Apptix customers with Bamboo's popular third-party products. Apptix is offering Bamboo Web Parts in two bundled applications packs.

Sitecore, a provider of .NET-based CMS software, announced the release of the latest version of its Sitecore Intranet Portal solution. Built on Sitecore's Web CMS platform, Intranet Portal 3.1 helps organizations build an intranet that serves as the communications hub for the entire organization.

Japanese software vendor JustSystems and automated XML content conversion provider Stilo International are forming a partnership to integrate Stilo Migrate v2and JustSystems XMetaL Author Enterprise 6.0. Migrate v2 is a new system, available online or deployable onsite, that is designed to reduce the time and cost of content conversion projects in various content types, including rich media.

Lionbridge and IBM announced a partnership agreement to support the development of automated translation technology. According to the agreement, IBM will offer Lionbridge's SaaS text-to-text language automation software.

Semantic enrichment and taxonomy development company Access Innovations announced a new series of updates to its Data Harmony products that are aimed at MarkLogic Server users. Data Harmony aims to improve search capability by creating and integrating metadata based on a taxonomy or controlled vocabulary.

TransPerfect and Astoria Software announced that they have completed a merger. TransPerfect specializes in translation services and technology, while Astoria deals in SaaS on-demand Component Content Management (CCM) software.

Thomson Reuters unveiled Elektron, its next generation data distribution network. Thomson Reuters Elektron is a global network and hosting environment that lets financial firms access and share information faster and more cost effectively. The service enables firms to trade faster, using complete coverage of real time financial information and direct market connection through a secure cloud.

MediaBeacon, Inc., a provider of rich media solutions, announced the general availability of MediaBeacon R3volution Digital Asset Manager (DAM) version 3.0, an upgrade to its existing media management platform. The new release features a widget-based user experience that lets organizations simulate desktop apps through a browser, using the Google Web Toolkit and other open web standards.

Managing a large amount of content can be difficult to do effectively; however, the only way it can be done is by zoning in on a particular goal or task. Measuring success in such projects is as much a matter of guesswork and perspective than of anything terribly scientific or rigorous.

SDL Structured Content Technologies division offers a CMS for web and smartphone users that attempts to make web publishing interactive technical data. SDL LiveContent is a next generation dynamic delivery engine that produces an interactive document with rich animated graphics, sophisticated search for easy navigation and analytics that allow companies to understand how customers are using their content.

IntraLinks announced a new version of its business process collaboration platform, which will be immediately available to its customers. This release follows IntraLinks' recent release of new integration technologies-the IntraLinks API, IntraLinks Integration Adaptor and IntraLinks Connectors-and a multi-lingual platform.

Central Desktop today announced the availability of the new Central Desktop Web Folders feature. Web Folders allows users to interact with their Central Desktop files and folders directly from their local computers.

Alfresco Software announced the immediate availability of Alfresco Community Edition 3.3 for download. This release includes integrations with IBM Lotus Social software and a preview of an upcoming Google Docs integration.

The latest release of SDL Translation Management System will feature the industry-recognized LISA QA Model and SAE J2450 linguistic standard, the information management company announced. The LISA QA Model and SAE J2450 standard are designed to help manage the quality assurance process for all components of a localization project.

IBM is adding new tools and services, language support and pricing to its LotusLive cloud services, including integrated business products and services from UPS, SkypeTM, salesforce.com and Silanis.IBM will also offer a cloud service package combining social networking and email for business for $7.

FatWire Software announced two new products, FatWire Community Server and FatWire Gadget Server. These products enable organizations to create personalized and interactive websites for marketing and social networking purposes.

As anyone who's ever shopped online can tell you, finding a general category of items is the easy part. The hard part is figuring out which one you want to buy. On Monday, April 12, Endeca released Commerce Suite 2.1 with hopes of helping companies combat this conundrum.

Axceler, a developer of administration software for Microsoft SharePoint, today announced the release of the French language version of ControlPoint. Axceler ControlPoint for the French marketplace will be unveiled for the first time at Axceler's booth #28 during SharePoint Summit 2010, April 12-14 in Montreal, Canada.

As part of a strategy to help customers better understand, control and monetize their content, Open Text Corporation announced plans to integrate and expand the content analytics capabilities of Nstein Technologies in the Open Text ECM Suite. The plans will bring new content analytics capabilities to Open Text's solutions, adding value for customers by helping them create powerful new ways to engage users, improve productivity, and manage governance and e-discovery issues.

HyperOffice expanded the global marketing channels for the new version of its cloud-computing collaboration and communication suite. The company will be partnering with commercial open source and cloud software distributor Virtual Network Consult GmbH (VNC) to deliver the tools to business users in Europe, the Middle East, and Africa.