Food and lifestyles guru Martha Stewart says the recipe for success she has followed throughout her career also applies to cannabis companies — offer quality products at fair prices.

“My approach has always been make the best product at the best price and distribute it as widely as possible. That’s why when I started my business … I started at Kmart, that old, wonderful store,” Stewart told about 650 cannabis industry leaders Tuesday at the World Cannabis Congress in Saint John, N.B.

“I think it’s always about the best for the fairest price. There is a fair price for everything.”

The company said it would use Stewart’s knowledge of consumer products while exploring the effectiveness of hemp-derived CBD and other cannabinoids as they relate to both humans and pets.

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“What we’re trying to do together is, in the U.S. and in Canada and other markets, we’re going to the basics of getting hemp-derived CBD,” said Canopy chairman Bruce Linton, who appeared onstage with Stewart. “And then we’re looking at how do we put this in products that will assist dogs first in either having diminished anxiety or better mobility.”

Stewart was quick to say that cats shouldn’t be ignored. “I have cats that could really use some,” she quipped.

Stewart took a number of questions from the crowd, including from one man who asked what needs to be done in the United States to deal with the number of people in prison for minor drug infractions.

“America has more people incarcerated than pretty much any other free country that we know of,” she said. “It is a sorry state and I do have firsthand experience,” she said, referring to her own 2004 conviction on felony charges of making false statements to federal investigators.

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She was sentenced to serve a five-month term in a federal correctional facility.

The three-day World Cannabis Congress was organized by Civilized, an online magazine on cannabis culture. Its publisher, Derek Riedle, said a lot has happened since the first congress last June, when the industry was preparing for legalization in Canada.

“Now we’re charting a path forward, because this year there will be all kinds of strands of products that will be coming out 1 edibles and oils,” he said. “This is having an impact on the markets for cannabis and attitudes towards cannabis around the globe.”

Health Canada regulations governing the new classes of cannabis-infused goods, including topicals put on the skin and vaporizable concentrates will come into force on Oct. 17 – exactly one year since the legalization of recreational pot in Canada.

However, the agency noted that after the law takes effect, federal cannabis licence holders must provide 60 days notice to the agency of their intent to sell new products.

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Riedle said he expects that is when more Canadians will embrace cannabis culture.

“The majority of new customers – the ‘canna-curious’ 1 are looking for new delivery systems for cannabis. Elderly and new cannabis consumers don’t want to put smoke in their lungs. They are looking for edibles, they are looking for vapes, and topicals,” he said.