Million Moms Offended By The Half-naked Kraft Zesty Man Ad

The Million Moms and a few others on Facebook apparently don't want to see a hot half-naked man selling them Kraft salad dressing. Women have been used this way since the dawning of advertising. What do you think RHU? Does this make you want to buy Zesty?

I loathe Kraft Foods, but this is hardly offensive. My view on objectification is that Humans are hardwired to objectify and few have the mental fortitude to break that ancient impulse. Advertisers are simply going along.

I would say that they might be surprised to stumble across a risque ad like this in places any other Kraft ad might be expected, like the food section of a newspaper or website. The more risque ads (featuring men or women) usually wouldn't be the ones you see there, so I could understand the shock.

Also, I agree- a bit of a hairy choice to pose naked near all that food.

Judging from other ads where men are objectified, I imagine their problem is that he's happy and comfortable, and not being humiliated and degraded by women who have power over him (like a recent Bertolli ad with a young man getting changed on the beach whose towel is stolen by cackling old ladies, who photograph him in the nude).

But ads where women are objectified always show them happy and in control of the situation, so this ad is frankly a blow for equality! (Uh huh huh huh, "blow" etc.)

I disagree with the comments about it being just as offensive as similar ads with women. The reason is that this line of ads act more as a parody than anything else (if you've seen it, you'll know what I'm talking about). His lines are ridiculous, and it's meant to make you laugh, not to be actually sexy. It a light play on the concept

Compare that to the commercial with the convertible I saw recently (cannot for the life of me remember the brand, or I'd link) with the scorpion and the woman in a bikini. The entire purpose of that woman is to lie down sexily in the desert and have her top removed. She doesn't input anything, and it isn't a joke. THAT'S objectification.

As someone else commented about this (I think on Jezebel), holding a mirror to something is not the same as the thing itself.

This is obviously just some silly parody ad... Why is it suddenly offensive to show a half naked man in an ad that is obviously DIRECTLY PARODYING ads that senselessly and randomly shove naked women into the ad? I didn't hear a lot of people bitching about the sexist ads this one is parodying. You don't get to be OK with objectifying women and then act horrified when someone jokes about it with a half-naked dude.

I think men and women both have been objectified for a very long time, just in different ways. However, this ad did look like a parody to me, and I don't see anything particularly objectionable about it. I would buy the dressing, because the ad is fun and memorable. In regards to the hair, I dunno: my hubby doesn't tend to brush his hair over our food. I can't imagine this guy goes around doing that, either.