Jan 11, 2014

McDonald's is giving away 500,000 Big Macs in Germany but only to those who are game enough to hunt down the ingredients via QR codes using a special "Big Mac Hunting" smartphone app.

Those that virtually "hunt" and "gather" all necessary virtual Big Mac ingredients (six in all) will be rewarded with a free actual Big Mac.

The various QR codes can be found in restaurants, online, on outdoor advertising, and on TV. Duplicate codes can be traded with other players. Once a set of all six are collected, players can take the phone to McDonald's to redeem for a Big Mac.

Here's a video explaining/promoting the game (it's in German, of course):