The Viral ADN

This is one of the greatest campaigns I’ve seen lately. It’s amazing that the brand behind is a travel agency.

Top highlights:
– The insight is perfectly identified and put together. People avoid traveling to certain destinations because of their prejudices towards locals. At the end of the day, we are all a mix of different cultures and races, so why don’t you go find out more -> Solution -> Travel

– The campaign reminds the successful Dove ones.
– The audience is broad enough (indeed, everyone) so virality is more likely to take off.
– Fabulous surprise at the end to close the whole thing and get you and additional excitement!
– “An Open world begins with an open mind” is just a perfect statement!