/ˈnjʊərəʊˌmɑːkɪtɪŋ/ noun 1. the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques noun the study of neurological responses to marketing messages; also written neuro-marketing Examples Neuromarketing often involves fMRI scans. Word Origin 2002 Usage Note neuromarketer, n

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