Parklane advises GastroHero on a Private Placement to GENUI

Parklane Capital is pleased to announce its latest deal in the European B2B e-commerce sector. GastroHero, a rapidly growing company in the field, has secured a strategic investment by GENUI.
Parklane Capital acted as the exclusive financial advisor to GastroHero and its shareholders. The deal underlines Parklane Capital’s leading position as an advisor in the technology and e-commerce space, and demonstrates its ability to connect founders with the right investor.

GastroHero receives expertise and capital from GENUI

GENUI invests in GastroHero by ways of a large capital increase to back the company’s strong future growth. Michael Huber (Veltins, Trilux) and Patrick Gehlen (GENUI) will support GastroHero as members of the advisory board.

GENUI, primarily focused on mid-sized companies, invested a double-digit million Euro amount in GastroHero. “GastroHero’s development is very impressive. Within the space of three years, the founders have successfully built a market leading specialist in a complex line of business,” states Patrick Gehlen, Founding Partner of GENUI. “In addition to the capital provided, we were convinced by the entrepreneurial network GENUI has access to. An active exchange of ideas with renowned entrepreneurs, including Michael Huber from Veltins and Trilux, are proof of the fact that we have found the right partner for our future steps,” commented Jens Schuette, Co-Founder of GastroHero. The company plans to use the capital to expand its product and service offering, whilst also furthering its international expansion.

The three entrepreneurs, Mark Baukmann, Jens Schütte and Andreas Korsus, founded the B2B startup in late 2013. The company has grown rapidly and successfully since: Today GastroHero generates 35 million Euros in revenues and employs 100 people in Dortmund and Cologne. Its assortment ranges from smaller items, such as pots and pans, to larger industrial items, such as refrigerators and pizza ovens. In addition to its online business, GastroHero also provides services to customers through its extensive network of technicians. These services include the planning of industrial kitchens, technical support and the installation of kitchen appliances.

GENUI Partners is a private investment firm founded by a group of exceptional entrepreneurs and investment professionals that focusses on long-term shareholdings in established, growing, medium-sized companies in German-speaking countries. GENUI has an active approach as a shareholder and draws on a unique combination of entrepreneurial ability, a strong network, and expertise in processes and governance.

About Parklane Capital

Parklane Capital is an independent M&A and corporate finance boutique for growth companies in the technology, internet and media sector. Parklane Capital has successfully advised clients on over 100 transactions, including cross-border deals with eBay, Time Warner, Experian, DMGT and Mitsui.

The partners of Parklane Capital have all previously founded and built numerous successful companies. Based on over 15 years of experience in the technology sector, the team understands the clients' business models as well as their strategic and operational requirements.

Transactions completed in the last 12 months in the e-commerce sector include, IPO SHOP APOTHEKE, buy-side advisory to Zalando, private placement of Sovendus to Bregal and the sale of comprigo to Bauer Media, among others.