Tiny Prints Goes Huge With Father's Day Video Campaign

New Entries Include New Spots From BMW, T-Mobile and Perrier

This week in viral video: a couple new entries on the chart that you'd expect from video stalwarts BMW and T-Mobile and one that you wouldn't: Tiny Prints, with a touching spot tied to Father's Day that delivered more than 3 million views in a week.

BMW also has a long history in video, its BMW Films pre-dated YouTube, as well as other more recent examples of automotive exuberance. It's not hard to see why this M1 video drifted onto the chart at No. 10.

Which brings us to the No. 1 video from Tiny Prints, once a tiny startup but now out-punching some giants in the greeting card space. Timely? Yes. Touching? Well, yes. Founded in 2003 by former WalMart marketer Laura Ching, the company grew up over the past decade, offering DIY greeting cards. Last spring it was acquired by Shutterfly for a hefty $333 million in cash and stock.

*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.

Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.

**Indicates percent change in views compared with the same period the week before.

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Michael Learmonth

Michael covers the intersection of technology, media and marketing, including Google, Facebook, Twitter and AOL. He edits the Digital section of AdAge.com and oversees editions of Ad Age's Digital Conference in New York and San Francisco. He joined Advertising Age in 2008 after working at Silicon Alley Insider, Variety, Reuters and The Industry Standard.