Wednesday, July 16, 2014

Dereck Chisora (left in red shirt) and Tyson Fury (pictured
right and pointing)

Boxer Tyson Fury attended a press conference this
week with rival Dereck Chisora, in support of their upcoming fight
on July 26, 2014 in Britain. The press conference turned into a
heated, expletive laced, sexually explicit argument, especially on
Fury’s end, in the presence of an audience containing men, women and
children.

A journalist ripped Fury for his conduct, stating
his inappropriate speech in an environment women and children are
present was offensive. It appears the boxing commission agrees, as
they have opened an investigation into Fury, after receiving a
number of complaints. Fury took to the internet today and apologized
for his conduct.

Fury likes to trash talk, but there is a way to do
so. It should be clean and clever. It should be sarcastic or funny,
but never filthy. Ali and many boxers who’ve gone before Fury trash
talked, but it was all in good fun. It never reached the levels of
inappropriateness Fury's speech consistently does and he needs to
change this behavior. Kids are watching and it is setting a bad
example. He should clean up his speech. Furthermore, he is simply
not marketable due to this conduct and it is costing him millions in
endorsements/sponsorships. You have to be smart about these things.

Fury needs a physical makeover and a public
relations one as well. This past weekend, before the aforementioned
press conference, I commented on Fury’s Twitter page, after he
referred to heavyweight champ, Wladimir Klitschko, as a “p****”
whilst calling him out in demanding a fight. This was not a good
idea.

Tyson Fury tweets an apology on Twitter

While Fury can box and has a solid record full of
wins, I stated Fury is not ready for Klitschko and the former's team
should be honest with him and communicate this fact. It's not an
insult. Just a warning. Fury would need a stronger training regimen
and to fine tune his boxing skills, as Klitschko is very precise and
a true power puncher.

Fury calling out Klitschko in that manner will not
make him want to fight him. He will not take it seriously. Hence,
Klitschko not returning his calls. You have to show him you are
serious and have things together. Volatility is seen as weakness,
not an asset.