“Thank you for your guidance, your contacts, your energy and passion for our team, and your strategic wisdom. We especially appreciate that your treated our business and its budget like your own. You really went above and beyond our expectations!”

– J. McCoy, Owner, Chicago Blaze Women’s Pro Basketball Team

Situation: After calling the city of Chicago home for two years, the owners of this professional sports franchise decided to move the team to the suburbs. There, the team would face less competition for sports fans’ dollars, and it would be more cost-effective to market. Relocation would require quick integration into the community, and awareness for their short (12 home game) season.

Solution: The Price Group served as the marketing and community relations arm for the franchise. Partnerships were quickly struck with key media outlets, the local school system, and sponsors. Visibility within the community was achieved through player appearances, clinics, and charity events. Public relations was a pivotal part of the program, with press conferences, team statistics, and frequent press releases to local and regional media. The Price Group also managed weekly updates to the franchise’ active website. Within the first season, paid attendance in the new community was greater than the two years prior.