Your ‘About Us’ page is often one of the top 5 organic landing pages across all industries. And users who read the ‘About Us’ page are 5-6X more likely to engage in a sale, contact request, or dealer app.

Take this great opportunity to expand your story beyond the short blurb of a product detail page or a partner’s site and engage customers on a more personal level.

Best practices content should include:

The inspiration for founding the brand with a brief company history

Executive profiles, with images and social links

Extensive images and video are encouraged

Some examples:

So, brush off your storytelling skills and take this opportunity to draw visitors in with your expanded story as you promote your whole team.