Netflix CEO Apologizes and Announces Qwikster – Result of DVD and Streaming Split

Amid negative feedback during the past 2 months since the announcement of the pricing and service change for DVDs and streaming media, Hastings created the following video to express his apology and further explain why this new development is happening.

Hastings continued to reply to comments to the blog post, confirming a commitment to using Qwikster not just for DVDs but now, games across multiple consoles. The domain for the service just shows a simple holding page.

Twitter reaction was swift, even for a Sunday evening:

What do you think of this announcement? Are you going to keep both services? Was the apology necessary?