Here's my definition of Google's arrogance:
Google asks you to share a lot of information about yourself and your business with it. For example, depending on the Google products you use, you share:
All of the sites you surf (if you use the Google Toolbar, Google places a cookie on your computer that won't expire for 50 years!)
The contents of your emails (if you use GMail)
The files on your computer (Google Desktop)
Your best keywords (AdWords)
The behavior of people going to your Web site (Urchin)
The structure of your Web site (Google SiteMaps)
Which people actually convert for you (Conversion Counter)
How you intend to use Google's API (Google now wants to visit you three times a year to make sure you are using the API properly)
On the other hand, Google doesn't like to share with you. Among the things Google refuses to share:
How they determine whether your site is relevant for organic results
How much you have to pay for top position on AdWords
How the content network works (how do you know when you are going to show up)
How quota for the AdWords API is determined
How Google determines whether a click is click fraud
What your overall clickthrough rate is (Unbeknownst to most people, the CTR that shows up on the AdWords API is Google-only, it does not factor in the CTR on the Google distribution network.
Why certain ads get rejected
Financial projections (if you are shareholder)
If you live in China, Google has decided not to share all relevant information with you at the behest of the Chinese government
Originally, Google didn't even tell consumers that PPC ads were ads - until the FTC threatened to sue, hence the "sponsored listing" tag you see today.
More on my blog (ironically, from blogger) - blogation.blogspot.com
May 05, 2006