Six Steps to Writing Op-Eds and Commentaries

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Media commentators have pronounced the press release dead more times than Mel Gibson’s career.

Twitter, Facebook, and other social media avenues have no doubt altered the way business owners and entrepreneurs approach public relations and building buzz. There’s certainly increasing value in social media releases, Facebook groups and other evolving tactics.

But that doesn’t mean it’s lights out for more traditional media plays like basic press releases. The problem is those standard announcements become the static, default option. And that’s why business owners should give serious consideration to the power of the op-ed.