Britain’s advertising regulator has unveiled a set of new standards for gambling ads, on the back of a broad government consultation on the health risks associated with the sprawling industry.

The new standards will restrict adverts that create what the Committees of Advertising Practice (CAP) deem to convey an “inappropriate sense of urgency” – such as those that include phrases like Bet Now! to push offers during live events.

Anonymous testimonial, February 2013

“I would like to suggest that FOBT terminals should be banned by the Government, or at least capped or controlled in a way they are not currently. However as the revenues (20%) of which I believe go to the taxman are so high, then I can understand why the Government has not done anything about these yet.
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