People’s power pays off in airport ads bid

Published:10:54Wednesday 06 August 2014

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The north east has scooped £1m worth of advertising at Heathrow Airport after beating the rest of the country in a nail-biting contest.

The competition was neck-and-neck between the north east, which used a photo of Hadrian’s Wall to win votes, and Northern Ireland until the final moments when the north east pushed ahead with the support from almost 20,000 voters.

Around 13 million passengers a year use Heathrow as their gateway to Britain’s regions, and thanks to the everyone who supported the north east, visitors will now be met with an advertising campaign aimed to inspire them to visit our region.

Northumberland County Councillor Val Tyler, policy board member for community and infrastructure, said: “This is fantastic news for the regions and I’d like to say a big thank you to everyone who backed the north east in this competition.

“It was a great team effort by all everyone who tweeted and shared Facebook posts, thank you.

“The advertising campaign will bring a great boost to our area, encouraging even more tourists to come here and spend in our economy.”

The competition was organised by Heathrow airport, with the winning region being determined by how many ‘likes’ their photo received in an online poll.