Hanwha Techwin Europe has teamed up with ADI Global Distribution to create a pan-European marketing campaign designed to raise awareness of – and highlight the advantages that – Wisenet cameras, recording devices and video management software offer to installers and system integrators alike.

The two companies will conduct a wide range of marketing activities including live demonstrations of the comprehensive range of Wisenet video surveillance solutions at roadshows and seminars, while also placing advertisements in leading European electronic security publications and producing bespoke direct mail communications and eNewsletters.

“This is our first pan-European marketing initiative with Hanwha Techwin,” said Simon Middleton, marketing director of ADI’s EMEA businesses. “Our decision to do so reflects the value we place on the relationship formed between our two companies. It also demonstrates the confidence and trust we have in the ability of Wisenet products to provide installers and system integrators who source video surveillance solutions from ADI Global Distribution with a competitive edge.”

Simon Middleton

Scope of the project

The campaign, which is to be implemented across all countries in Europe where ADI Global Distribution is working in partnership with Hanwha Techwin, will primarily be focused on educating the market on the benefits of Wisenet X cameras.

These 2 MP and 5 MP models are ‘supercharged’ by “the most powerful chipset ever incorporated into a full camera range” and equipped with “the world’s best motorised F0.94 varifocal low light lens” and “the world’s best 150 dB Wide Dynamic Range”.

In support of the pan-European marketing alliance, Hanwha Techwin Europe has successfully completed the first phase of its certificated Wisenet product and solutions training programme for sales and technical staff across ADI Global Distribution in Northern Europe.

Hemant Trivedi

“This represents a major investment in time for both UK-based ADI Global Distribution and Hanwha Techwin personnel,” said Hemant Trivedi, regional director for ADI. “It has proven to be time well spent as many of our sales and technical staff are now Hanwha Techwin accredited trainers and able to provide expert advice on the best combination of Wisenet cameras and recording devices for specific projects.”