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I would be amazed if DC had decided to place him in the front of the pack. He-Man was selling well as an action figure, but DC's audience still had a lot of adults that only knew him as a team up character from the early issues.

In Midwinter, the heat from the oven baking my Shrinky Dinks is all I need!

This was from the series DC Comics Presents, which featured Superman teaming up with various characters. At the same time as it, DC also published a book called World's Finest Comics, in which Superman and Batman teamed up monthly or near-monthly. There was no need for Batman to show up in Presents, as Finest was already doing that job. Likewise, Batman had a team-up series called Brave and the Bold, in which Superman wasn't used much if at all.