Putting it bluntly, we didn’t win. My mate didn’t exactly take it lightly, me on the other hand took it fine. Thing being that I think the personal experience was invaluable, and I did get to enjoy a free party (for the participants), and the company of plenty of friends and supporters that also went. All in all, a good experience.

The only thing that pissed me off a lot was the fact they never showed ANY work, even the winning works. Which makes me dubious of the whole thing. Thou, with a bit of talking around, I did learn the whole concept of the first prize, which made me realize a lot;

They worked a full campaign also, but everything was focused on the current technologies – blogging, social networks, twitter, youtube, msn, etc.

Made me think, and really start taking notice of the evolution of everything – ours was being too traditional in terms of support, which isn’t bad, but limiting. We should have also made bets in the whole Web 2.0 aspect. Lesson learned, be aware of the best means of spreading a message.