Brand Identity for ASL

A user-friendly brand identity and website for the leading communications provider.

ASL are recognised as the UK’s fastest growing m2m (machine-to-machine) communications provider for businesses. They provide technology solutions to energy suppliers and leading consumer brands.

Spinach were asked to create a more approachable brand identity and user-friendly website. Our aim was to reduce the complexity of their business and bring their visual identity closer to that of a consumer-facing brand.

We added light and shade to their existing brand colour (blue), building a colour coded split into the logo mark which dropped down into product and service navigation. We then created a series of symbols and infographics to further clarify their proposition.

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Want to talk about Brand Identity? Call us on 020 7739 2777 or email [email protected]

Spinach Branding Agency London | Old Street | London

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We are Spinach, a professional brand and communications agency, based in London.

We are in the business of providing branding, advertising and graphic design services to help you stand out from everyone else and perform better. By creating want and desire for your products and services, we can help you entice new customers and delight existing customers.