VIDEO: Kanye West – ‘I Love It’ Feat. Lil Pump

After playing creative director to this year’s first ever Pornhub Awards, Kanye West also debuted a new single and video during the night’s festivities. Titled, “I Love It,” the track features assistance from Lil Pump and visuals directed by Spike Jonze. Along with releasing new music, West also designed the presenters’ outfits and the award trophies. Besides the aforementioned, West’s YEEZY label also provided the make-up styling and wardrobes for each presenter which will be made available to purchase online. DONDA-designed merch is also set to land over at YeezySupply. com and Pornhub. com.

In his interview with Jimmy Kimmel, Ye talked about his porn habits and his most recent song ‘XTCY‘ which had some explicit ad-libs on it. Then during a recent interview in Chicago, Kanye named Lil Pump as one of his favorite artists from the younger crop.