Fil-Can Journalist honoured with the QE II Diamond Jubilee Medal

Print and Broadcast journal­ist Ace Alvarez was bestowed by the Government of Canada through the Chancellery of Honours at Rideau Hall for his exceptional and meritorius contribution to Canadian print and broadcast journalism and in the further propagation of multiculturalism and diversity, a national policy of Canada. The Queen Elizabeth II Ju­bilee Medal is awarded to out­standing 60,000 Canadian citizens and Permanent Resi­dents of Canada who made a significant contribution to their fellow countrymen, their community, or to Canada over the past 60 years. An active news and public af­fairs person, Alvarez has contrib­uted to community development work for the last 16 years.. He was the multicltural me­dia representative from Septem­ber 2007 to September 2009 to the Canadian National Exhibition Association (CNEA) — the orga­nization which runs the annual Canadian National Exhibition (CNE), an 18-day fair, which has grown to be the largest annual fair in Canada and the fifth largest in North America attracting ap­proximately 1.25 million visitors each year during the CNE’s 129- year history..

Alvarez was also a member of the CNEA’s Marketing Com­mittee during the two terms he served from 2007 to 2009. Dur­ing his term, the committee ad­opted Alvarez’s recommendation aimed at making the advertising and promotion of the CNE cost effective to specific cultural com­munities in the GTA.

As an officer and board mem­ber of the Canadian Ethnic Me­dia Association (CEMA), Alvarez worked closely with the Board, community publications and some Members of the Provincial Parliament of Ontario to reverse the provincial government’s rul­ing to make advertisers’ pay the provincial sales tax.

In 1999, Ace was awarded by the Canadian Ethnic Journalists’ and Writers’ Club for his consis­tent trenchant editorials in the Manila Media Monitor during award ceremonies aired over To­ronto’s CFMT Television.

Since 2000, he has been (and probably remains to be the only Filipino-Canadian in media) listed for his contribution to Ca­nadian journalism in “Canadian Who’s Who”— the only refer­ence book containing names of distinguished Canadians (listing in which is by invitation only and based on merit), compiled and published annually by the Univer­sity of Toronto.

Ace serves as resource on ethnocultural media to two To­ronto-based advertising agen­cies and has, in the past, been a resource to a high profile mul­ticultural PR company based in Toronto. Likewise, he served as resource to journalism students at one of Toronto’s leading com­munication and media colleges, as well as the Ontario Chapter of the Federal Communica­tions Council — an organization composed of Information/Media Relations Officers of the various Ministries of the Canadian federal government.

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