In the old days, everything worked based on trust. The door-to-door salesman made the most money by selling his story as much as he sold the product. If people felt a connection with him, they bought the product.
Although the manner through which people buy things has changed, human nature hasn't. In fact, with people becoming increasingly wary of over-automation, personalized touches and a customer-brand connection can set a business apart from its competition.
Content Marketing
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