In 2009, Westminster City Council started a £4m scheme for the area, allowing shoppers to cross the intersection diagonally as well as the usual 'straight ahead', turning it into a "pedestrian scramble", much like Tokyo's Shibuya crossing.[1]

The crossing opened on November 2nd of the same year, by which time the cost had risen to £5 million.[2] The Mayor of London, Boris Johnson, said it was "a triumph for British engineering, Japanese innovation and good old common sense". Others noted that a similar crossing in Balham, South London had opened in 2005 at a cost of only £98,000.[3][4]