Branding for The Boat Shed

The Boat Shed is a multifaceted hospitality food & beverage venue, situated on the edge of Lake Hume. The Boat Shed, consisting of a bistro, French provincial designed café, wood fired pizza bar, Spritz station, 2 fully stocked bars, is perfect for any occasion - from casual dining to large function and wedding events.

Brief:

As a new venue, the Boat Shed requested an eye-catching brand identity, aiming to draw in locals and tourists alike. They wanted the logo to have an air of style and sophistication, while also being welcoming and friendly. It was also important to keep a nautical theme, in order to focus on the enjoyment of lifestyle by the water and a love for quality food & drinks.

Solution:

The logo is both fun and sophisticated – an exact representation of the venue itself

We conveyed the brand’s cheerful, welcoming personality through the creative typography

A simple illustration of an anchor upholds the lake-side vibes, and meets the request for nautical elements