The ground game

The Texas Observer has a very intersting story in grassroots campaigning in Texas and how Gov. Rick Perry’s campaign may have become a master of it.

Nearly every Democratic strategist concedes that the party needs to improve how it communicates with Latinos. The question is, what’s the best method–continue the party’s preference for paid media or put more resources into knocking on people’s doors?

While that debate goes on, there is one Texas candidate who has studied the recent trends and built a grassroots campaign that’s devastatingly effective.