AT&T sets $300 price for curved, wrinkly-displayed G Flex phone

LG’s G Flex will be the first curved phone available in the U.S. The unusually limber phone will be available on AT&T, T-Mobile, and Sprint.

AT&T announced that it will open online pre-orders for the G Flex starting Jan 24; retail sales begin February 7.

The phone will be available to AT&T customers for a subsidized rate of $300 with a two-year contract, or via the company’s unsubsidized Next early trade-up plan for $26.74-a-month for the 18-moth plan or $34.75-a-month for the 12-month plan.

Sprint has already opened the G Flex for online pre-orders, with a promise to delver the phone by January 31. The phone will be available for $300 with a two-year contract via the company’s Unlimited My Way or My All-in Plans. The phone arrives in Sprint stores on February 7 on the company’s typographically-challenged Framily plan.

T-Mobile has created a G Flex landing page, but hasn’t yet announced any specific pricing or availability details.

A bumpy start for curved phones

The G Flex has been widely available throughout Asia where it has faced reports that the phone’s curved OLED display is subject to wrinkles. LG has assured customers that the bumps will not affect performance and can be gently massaged flat.

The phone is mostly static, but has been designed to bend flat under some pressure to make it more durable. Apparently the act of flexing the G Flex can create a temporarily lumpy display.

Aside from the partially-flexible six-inch display, the phone shares a lot in common with the company’s flagship G2 phone.