Big changes were on the horizon in Point of Sales (POS), and our client needed to inform their retailers about upgrading their POS technology. The message and materials needed to be easy for the retailers to understand: what’s changing, how, when and where to make the proper upgrades to benefit their business. Two pieces were created, “Chip & Mobile™ Quick Start Guide” and “Getting to Yes’ incentives supplement. The quick start guide provided the retailers all they needed to know to make informed decisions concerning their POS technology. The incentives supplement was a snapshot of key dates and incentive offers to assist the marketers.