Background

LAAX also plays host to numerous regional and international top events, such as the Burton European Open and the European Freeski Open, where each year over 300 snowboarders and freeskiers from across the world demonstrate just what is possible in the half-pipe and how slopestyle brings out the remarkable creative talents of the riders.

LAAX wanted to proof it is not only Europe’s leading and most comprehensive freestyle resort, but also a magnet for a host of international professional riders. They would like to prove this by an ultimate online VR winterexperience to attract and get the in the attention of a younger audience.

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Issue

Laax ski resort needed to find a way to attract more visitors and establish the resort as a top destination for skiers in Europe.

Idea

We created the “Virtual Laax a Wintersports experience” Featuring POV Downhill rides across incredible pistes and VR board along experience largest half pipe in Europe

Steye & The Bizonkid – Launched in DWDD

The new 360º music video from Steye & The Bizonkid will be launched this evening in the biggest talkshow in the Netherlands, “De Wereld Draait door”! An amazing state of the art immersive 360º video powered by yellowBird and directed by Steye and his team.

With only limited seating in the Stadsschouwburg TEDx Amsterdam decided to replicate first-row seats indefinitely. By using virtual reality cameras and a 360º livestream everyone with an Android smartphone and a (cheap) pair of VR goggles can fully immerse themselves in the TEDx Amsterdam experience.

yellowBird built the custom Android app for the Google Cardboard and the Samsung Gear VR. And we are responsible for the 360º Livestream during the event.

yellowBird’s SurroundVideo platform enables Televisa, Mexico’s largest broadcasters to power a thrilling interactive 360º video FIFA World Cup live experience on mobile devices and the Oculus Rift!

Grupo Televisa is bringing fans in Mexico closer to the FIFA World Cup action by livestreaming the games via the SurroundVideo app live from Brazil.

Grupo Televisa will use the yellowBird SurroundVideo platform to power live broadcasts of the FIFA World Cup games using a 360º surround, interactive video experience to viewers at home or on the move.

iOS users can head to the App Store and search for “surround video” to download the app and enjoy the SurroundVideo experience. Oculus Rift users have to contact yellowBird.

Follow Televisa and the Mexican National Soccer team on the following dates to enjoy the experience:

Background

In close relationship with MediaMonks, yellowBird, is proud to announce an new 360º project for Google: the Marseille Nightwalk. The Night Walk is a loosely guided tour through the streets of Marseille on one vibrant and beautiful evening. Night Walk starts you out in a small alley in the neighborhood Cours Julien and works a lot like Street View — you can look around in every direction and click wherever you want to zoom in or move ahead. In this case, a tour guide will introduce you to the city as you move along, directing you to look at art, landmarks, and gorgeous views, among much more.

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Issue

The overall objective of this campaign was to have a positive and cultural impact in France.

Idea

Night Walk in Marseille was inspired by Julie de Muer’s ‘Sound Walks’ project. Julie wanted to make it easier for people to get to know Marseille and so she began creating a series of sound walks to guide visitors through her city using Google Maps.

Night Walk represents a huge leap forward in how Google Stories are told, by marrying film with an immersive audio-guided urban street-safari, marking Google’s first nighttime Street View experience. Where the film ends, the online experience begins, allowing people all over the world to explore the vibrant creative culture of Marseille at night. Hundreds of high-definition photospheres allow users to take a tour with a local guide, or explore the streets and stories of the neighbourhood.

Impact

In close collaboration with 72Sunny, Mediamonks and Google Creative lab yellowBird built the experience “the Marseille Nightwalk”. This never seen before experience have won dozens of awards including a Cannes Lion, Lovies awards and Webby awards.

Besides this Night Walk in Marseille hit a homerun during the first inning. In between the much-appreciated ABCs (‘awesomes’, ‘beautifuls’ and ‘cools’), surfers from around the seven seas were quick to call the experience “franchement incroyable,” “meravigliosa,” and “ale epickie!” The project also picked up shoutouts from Wired founding executive director Kevin Kelly, The Verge, Mashable and Buzzfeed, driving traffic towards seven digits within a single week.

Background

Ray-Ban is the global leader in premium eyewear market and by far the best selling eyewear brand in the world.They challenged yellowBird to bring their unique Polarised lenses to life online and boost traffic to their webshop!

Ray-Ban- Bring our Polarised lenses to life

Issue

Ray-Ban is the global leader in premium eyewear market and by far the best-­?selling eyewear brand in the world.They challenged yellowBird to bring their unique Polarised lenses to life online and boost traffic to their webshop!

Idea

We created “Moments of clarity” an inspirational brand film featuring:

We are proud to participate in a Dutch project: yellowBird shot the 360º scene that was used in the first interactive video clip of Ronnie Flex.
The times where we watched video clips on MTV and TMF are long gone. New technologies are taking over, and more and more research is showing that we are watching videos on our mobile devices.
So it’s time to explore the new possibilities. Check out the making of of the first interactive video for Ronnie Flex (in Dutch):

yellowBird was invited by Native Communications / France Montagnes in Lyon to create an unique 360 experience of the French Alpes. The concept was to create a short movie of “a perfect day in the french mountains”. Experience dog sledding at dawn, go skiing with friends in the afternoon and end your day with a well deserved relaxation in the jacuzzi. Do you want to escape for a few minutes? Enjoy a 360º snow experience for a total immersion in the mountains.

VISA Olympic experience

yellowBird was challenged by Atmosphere Proximity BBDO New York to help creating a unique Olympic experience for the VISA “Everywhere you want to be” Sochi 2014 campaign.

CASE

ISSUE

Visa would like to give fans a chance to feel closer and more connected to their favorite athletes, enabling a full access experience to their training routines and life stories.

IDEA

The Visa 360º Cam app allowed Olympics and sports fans all around the world. To be where they had never been before: in the athletes’ shoes. And delivering on Visa’s promise, “Everywhere You Want to Be,”
The app uses interactive panoramic video to create a first person perspective on Olympic training.

IMPACT

In just 30 days, the app was downloaded 330.000 times in over 100 countries!

More than a decade after the global hit format Big Brother, John de Mol and his company Talpa launched a new reality format. In Utopia, based on the book Sir Thomas More wrote five centuries ago, fifteen people are to build a society from scratch, with access to only the most basic facilities.

yellowBird has provided the hard- and software for two 360º livestreams broadcasting 24/7 on the Utopia website. Utopia is aired from 1st of January 2014 till 31th of December 2014. After creating a passport on than login on the 360º livestreams which are also available on iOS and Android.