Publisher's Summary

How many people do you know who have a knack for connecting with others? Few of us are born with it. The rest of us need to learn it.
This audiobook explains in clear, simple terms, the skills you need to get your message across in any speaking situation. The secret of winning communication is "likeability". Some call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.
Arch Lustberg, an acclaimed speaker, teacher and coach, has filled this audiobook with practical skills. He demonstrates how you can sell yourself, your ideas, and your organization. This audiobook is about how to use your mind, your face, your body, and your voice to win, because in the end "likeability wins".

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Customer Reviews

Not really about selling yourself

What was the most interesting aspect of this story? The least interesting?

It was mildly interesting if you are looking for tips on general public speaking, however the book oddly focused on how to handle the media as if you were somehow Tom Cruise and needed to handle your own PR... like "what to do if the news crew pushes a microphone in your face" or "how to handle the TV talk show"... not really applicable to me (maybe it is to others)

Any additional comments?

I had hoped for a book on how to really promote myself and feel comfortable with actual tips on how to approach people and what to say. But this book so did not cover this... actually it did not really cover selling at all (except for a brief section on "you have to believe in your product to really sell it" - and even that part was not about ones self, but about a physical product).