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April 24, 2013 9:01PM (UTC)

Michael Bloomberg's super PAC, Mayors Against Illegal Guns, is reportedly considering running an ad campaign against Sen. Mark Pryor of Arkansas, who was one of four Democrats to vote against the Senate's measure to tighten gun background check laws.

The National Journal cites an anonymous senior official in the group, who said senior members of the super PAC met to discuss possible responses to the failure of gun control legislation:

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The Bloomberg group is mulling a variety of messages and methods for Arkansas. One approach would be to target reliable Democratic voters, including African Americans, with advertising that calls out Pryor for “opposing the president’s agenda,” the official said. Another would be to expand the campaign to suburban women and other moderates. The campaign might not be limited to the issue of guns.

“Money would not be an object,” the official said, adding that a decision on whether to target Pryor would come soon and that action against other Democrats is still possible.