Mark Zuckerberg stars in an unusual Facebook Roadshow video meant to help potential investors understand the company before the IPO. But, while the video answers lots of questions, it also raises a significant one for us.

What's with all that white eye shadow, Mark?

Presumably, he needs to cover some dark circles. Or he wants to look like Rihanna. Or it's some sort of video production thing. Or. Or. I don't know.