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Adam Crozier

ceo itv plc

According to Adam Crozier, the CEO of ITV plc, “I wasn’t someone who knew what they wanted to do, other than have a career in business. But I quickly realised that what I enjoyed doing was taking on jobs where there were real problems.” Assuming the five-year position in January 2010, Crozier has transformed the failing broadcaster. When Crozier became CEO, the company had a £1 billion debt and was clawing its way back from a £2.7 billion loss. Making £384 million in profits last year, the channel has become debt free with Crozier at the helm. Programmes such as Mr Selfridge and Downton Abbey have also boosted the broadcaster’s fortunes. Crozier’s successful strategy has transformed the once-fading broadcasting company.