Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Google began rolling out Penguin 3.0 last Friday night and it is expected to continue for the next several weeks. There was some initial confusion about whether more signals were updated in the algorithm or if it was simply a data...

Like many professions, realtors have been pushed into the digital age. Both home buyers and sellers use the Web as a way to research agents, home prices, neighborhoods and more. Like most consumers, they never make it off the first...

With more than 1 billion unique monthly visitors, Google already provides e-commerce merchants with an unparalleled opportunity to be found by anyone in the world with an Internet connection. Google provides another benefit to e-commerce...

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

Smartphones and tablets are playing increasingly prominent roles in customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report...

As technology has advanced and new forms of communication have made their debut, there remains one hold-over that still presents companies with real, measureable value: phone calls. Invoca , a call tracking and analytics provider,...

With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those...

:: By Travis Bliffen, Stellar SEO :: Last weeks’ post covered some ideas for quick content creation and the week prior gave you the knowledge to quickly find keywords that could be used as a starting point for content and ultimately...

Just how important is it that your website appear atop the search results? Digital marketing and integrated advertising company Mediative recently published a new eye-tracking study which shows the new areas of the Google SERPs which...

User generated content (UGC) is one of the most powerful types of media there is. Whether it’s in the form of videos, product reviews, social media posts, article comments (or more), UGC is seen as authentic and trustworthy,...

There’s no denying that social media and search engine optimization are in a relationship – even if they aren’t Facebook official. Social-SEO has given many ‘Net professionals even more reason to take to their...

:: By Travis Bliffen, Stellar SEO :: Those of you who joined us last week learned how to find keywords in under 30 minutes . Today we are going to look at how you can quickly turn those keywords into content. Below is a step-by-step...

Bing recently revealed the methods they use to detect key word stuffing (KWS) in URLs and it provides a rather excellent foundation for the digital naming conventions of serious Internet professionals. Several methods are used, obviously...

Google is slowly rolling out a new update to its Panda algorithm. Don't panic... stay calm, it's going to be OK (probably). Most websites will be clearly in the safe zone. The new Panda algorithm will feature many of the same...

:: By Travis Bliffen, Stellar SEO :: As a business owner (especially a small business) you are often pressed for time. Even if you are very busy, setting aside just 30 minutes per day to work on SEO can make a meaningful impact on...