Nissan, which last launched a totally new product under the brand in India way back in 2013 when it brought Terrano, is planning to kick off its revival journey in the market with the launch of compact SUV Kicks in January

The new digital campaign, crafted by ​Hakuhodo India, is targeted at the NEXA customer aged between 18-45, who follows online information and trends from around the world and is well versed with social media platforms

Industry executives and experts also attributed the strong double-digit growth to a low base — a year earlier, dispatches were modest due to uncertainties over GST rates ahead of an official announcement