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Børsen was founded in 1896[1][2] by merchant and editor Theodor Hans Carsten Green.[3][4] In 1899, it was changed into a newspaper with a particular focus on business and stock exchange content. From then and until 1909, Børsen was also formally associated with Grosserer-Societetet (en: The Merchant Society).[5]

In 1969 the majority shareholder became the Swedish Bonnier Group.[6] The publishing house changed its name to Forlaget Børsen Ltd. In 1970, the paper was reorganized to almost exclusively feature business news, resulting in an improved net circulation.[3] The success of the Swedishbusiness magazineVeckans Affärer was functional in this change.[4]

In January 2016 negotiations were underway for Bonnier Group to sell Børsen to JP/Politikens Hus at the price of 800 million kroner.[7]The Danish Competition and Consumer Authority (Konkurrence- og Forbrugerstyrelsen) indicated that it was opposed to a merger because the combined company would be too dominant in the Danish market. Tuesday 24 January 2017 JP/Politikens Hus A/S said it had withdrawn its offer to merge with Dagbladet Børsen and instead had opted for a 49.9% ownership of Dagbladet Børsen for a price of 400 million Danish kroner. Bonnier Group would have a 50.1% ownership of the company.

In 1948 the circulation of Børsen was 8,400 copies.[8] During the last six months of 1957 the paper had a circulation of 7,552 copies on weekdays.[11] It was 7,413 copies in 1960 and 6,934 copies in 1970.[8] Its circulation rose to 31,414 copies in 1980 and to 42,933 copies in 1990.[8] From 1991 to 1994 the paper had a fixed circulation of 42,000 copies.[12] Its circulation was 41,000 copies in 1995, again 42,000 copies in 1996 and 41,000 copies in 1997.[12] It slightly rose to 43,000 copies in 1998 and to 45,000 copies in 1999.[12]

Børsen had a circulation of 53,000 copies for both the first quarter of 2000 and for 2000 as a whole, making it one of the top 20 newspapers in the country.[12][13] Its circulation was 58,000 copies in 2001,[12] 60,000 copies in 2002.[14] and 62,000 copies in 2003[15] and 67,000 copies in 2004.[16] In 2005 its coverage reached 236,000 people with a total coverage of 570,000 people when its website and accompanying magazines were included.[17] The same year its circulation was 68,900 copies.[1]

The circulation of Børsen was 70,503 copies in 2006[18] and 71,419 copies in 2007.[19] The paper had a circulation of 72,086 copies in 2008 and 72,490 copies in 2009.[20] It was 72,868 copies in 2010 and 66,639 copies in 2011.[20] The net circulation per issue was 57,144 copies in the second half of 2013.[21]

Since 1 March 1993 the newspaper has stood out by its use of salmon-pink paper, an intentional reference to the British Financial Times. As of 2011, the newspaper was redesigned, incorporating salmon-pink further by also using the color across all platforms.[22]Magenta was also chosen as a signal color, PT Serif as the primary typeface, and the logo was replaced by a new, hand-drawn one made by the Danish designer Jan Andersen.[23]