Cookie Policy

Our website uses cookies and equivalent technologies such as tags, SDKs and pixels to collect information and to distinguish you from other users of our website. This helps us to provide you with the best possible experience when you browse our website and also allows us to improve our site. To provide you with the most enhanced browsing or shopping experience and make full use of our website, cookies will need to be accepted on your computer, tablet or mobile device. By continuing to browse our website, you are agreeing to our use of cookies as described in this Policy. Some of these cookies are required in order for you to be able to use the website. Others are optional and you can revoke your consent to these in the manner described below.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or other mobile or handheld device. Cookies contain information that is transferred to your computer’s hard drive. They are used to recall when your computer or other device accessed the website. The cookies are essential to the operation of our website and enable you to shop online with us.

We use two types of cookies and equivalent technologies: persistent cookies and session cookies. A persistent cookie helps us identify you as a previous web visitor, so it is easier to interact with you and help you shopping. Session cookies only last for as long as the session (usually the current visit to our website).

What Information is Collected?

Some cookies and equivalent technologies gather information about browsing and purchasing practices of persons who access this website via the same computer, mobile or handheld device. They gather information such as products purchased, pages viewed and the customer journey as it navigates the website. Our cookies and equivalent technologies do not store or record confidential information such as your name, address or payment information. They simply hold the ‘key’ that once you visit our site, is associated with this information. We do use encrypted information gathered from cookies and equivalent technologies to improve the experience of our customers on our website. For example cookies and equivalent technologies help us to monitor the customer journey to identify and resolve errors. Our customer service team and partners also use cookies and equivalent technologies to assist with troubleshooting and to provide you with support as you seek to use our website and make online purchases.

Some cookies we use are known as first party cookies and have been created and deployed to assist us in providing you services. We also use third party cookies which have been developed and are operated by other companies. These are described in more detail below.

Some examples of the benefits of our Cookies and equivalent technologies:

Cookies and equivalent technologies are used to remember your settings next time you visit our site, which will save you time when signing in and prevent you having to provide the same information over again;

Cookies and equivalent technologies allow us to understand and analyse data to improve the quality of our website, for example, when we see that a particular toy has an increasing number of views we can make it more prominent on our website;

We use cookies and equivalent technologies to provide improved customer service support. If you ‘Contact Us’, we will be able to trace your journey on our website to see where you have experienced difficulties. We will then try to resolve these for you and will update the website to prevent similar problems for other customers;

Cookies and equivalent technologies enable features such as Youtube and rich content and customer reviews to work better;

Cookies may allow us to know your location so that we can automatically suggest your nearest store.

Cookies and equivalent technologies we use:

We use the following types of cookies and equivalent technologies on our website:

Strictly necessary cookies and equivalent technologies: These do not require your consent and are are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical and Performance cookies and equivalent technologies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These also allow us to track the customer journey and identify and resolve any issues. Some of these are provided and operated by third party service providers whose details are set out below.

Functionality cookies and equivalent technologies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Some of these are provided and operated by third party service providers whose details are set out below.

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose who process this on our behalf. Some of these are provided and operated by third party service providers whose details are set out below.

See below a list of the main cookies and equivalent technologies we use and what we use them for. You will find information about third party cookies in the next section.

ie-cart
The items that are in your shopping cart on the website are stored in this cookie for our Irish website. Your shopping basket would not be able to function without it. Expiry: Three years

uk-cart
The items that are in your shopping cart on the website are stored in this cookie for our UK website. Your shopping basket would not be able to function without it. Expiry: Three years

JSESSIONID
This cookie remembers details of what you've looked at as you browsed our website. Expiry: Current Session.

locationCookie
This cookie give us an approximate geo location of user browser session so we can automatically display stocks of your nearest store. Expiry: One day

recentlyBrowsedProducts
A list of recently viewed products is stored in this cookie. Expiry: Current Session

siteVisited
This cookie remembers if the visitor has previously visited site and allows us to control the display of the cookie message. Expiry: Three years.

stc111380
The purpose of this cookie is to store profile information so that you can log into your account automatically.Expiry: Three years.

Third Party Cookies

Please see below a list of third party cookies equivalent technologies and on our website. We may change these from time to time and will do our best to keep this list updated periodically:

_ga, _gid
Our sites use Google Analytics, a web analysis tool provided by Google Inc. (‘Google’). Google Analytics collects first-party cookies, data related to the device/browser, a portion of IP address and on-site activities to measure and report statistics about user interactions on our websites. Identifiers such as cookies are used to measure user interactions with our website, while IP addresses are used to provide and protect the security of the service, and to give us a sense of where in the world their users come from. This information (including a portion of your IP address) is sent to Google’s servers in the USA where it’s used to prepare analysis and reports for us on the use and effectiveness of our websites. Google may also transfer this information to third parties where required or permitted by law, or where such third parties process the information on Google's behalf. We follow best practices to ensure Personally Identifiable Information is not sent to Google Analytics. Visit Google Support to learn more about Google Analytics, including browser tools to prevent this tracking. https://support.google.com/analytics#topic=3544906 Expiry: 2 years

gclb
This cookie is used by Google for performance purposes. This cookie monitors the load on Smyths Toys servers during your browser session to help ensure traffic is spread out evenly on servers. Expiry: 10 minutes

_fcs, _fs, _fcvd, _session_id, pubsub_cookie, hop-{{webchat_token}, hop-{{webchat_token}}_{{siteId}}, {{webchat_token}}, {{webchat_token}}_{{siteId}}, JSESSIONID
We use a trusted third party, Freshworks to manage our customer service helpdesk and chat service on our behalf. Their cookies and equivalent technologies allow us to monitor the customer journey and help resolve any issues customers encounter when browsing our website. These cookies and equivalent technologies record the areas of the site that you have visited, products you have viewed and time spent browsing. We also use this information to help make the website more user-friendly, develop our site design and to continuously improve the quality of the service we provide. The data stored by these cookies can only be seen by the relevant teams at Smyths Toys and its service provider, Freshworks. You can manage these cookies in your browser settings. See how to do this - here - Expiry: One Year

BVBRANDID, BVID, BVImplmain_site, BVSID
We have partnered with the online review community , Bazaarvoice, to collect product reviews to provide neutral, honest feedback for our customers. These cookies allow us to collect product reviews from customers. You can manage these cookies in your browser settings. See how to do this - here - Expiry: One Year.

Fr and Facebook pixel
This cookie stores encrypted facebook ID and browser ID and allows customers to create an account or log into an account via Facebook Social Plug In. Expiry: One Day

The Facebook pixel is an analytics tool that consists of a code that we put on our website. The pixel enables us to track site visitors so we can target these site visitors with relevant Facebook ads in the future. It also helps us identify repeat visitors to our site when they return and understand if a Facebook user who saw a Smyths’ ad on Facebook then visited or made a purchase on our site. You can manage this pixel in your browser settings. See how to do this - here .

We advertise on Facebook. Facebook uses cookies to identify what advertisements you interact with. Facebook uses its own tracking cookies for this and more information about this can be found on its website.

subscriber id, subscriber data id,sending id and accountid
We send marketing emails to customers who have opted into our customer database. We use the above cookies to track conversion rates. You can manage these cookies in your browser settings. Click here to see how to do this. Cookie Expiry: Current Session.
All data collected is encrypted and anonymised. We track email open rates and clicks to ensure we deliver relevant content and to allow us to understand the effectiveness of our marketing. We use a tracking image to track open rates from our emails. This tracking can be disabled in your email provider settings by not automatically downloading images. We track clicks on our emails by replacing the links with a custom link that when clicked, will redirect to the original URL whilst tracking the number of clicks. All data collected is encrypted and anonymised.

_hjClosedSurveyInvites
Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown. Duration: 365 Days

_hjDonePolls
Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in. Duration: 365 Days

_hjMinimizedPolls
Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site. Duration: 365 Days

_hjDoneTestersWidgets
Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in. Duration: 365 Days

_hjIncludedInSample
Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. Duration: 365 Days

_hjShownFeedbackMessage
This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show. Duration: 365 Days

_hjid
Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. Duration: 365 Days

_hjRecordingLastActivity
This should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records). Duration: Session

hjTLDTest
When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. Duration: Session

_hjUserAttributesHash
User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated. Duration: Session

_hjCachedUserAttributes
This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool. Duration: Session

_hjLocalStorageTest
This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted immediately after creating it so the expected storage time is under 100ms. Duration: N/A

_hjptid
This cookie is set for logged in users of Hotjar, who have Admin Team Member permissions. It is used during pricing experiments to show the Admin consistent pricing across the site. Duration: Session

Managing Cookies

Please note: Our sites use cookies for technical functionality. If all cookies are disabled on your computer or device, you’ll still be able to browse but you will not be able to add products to your basket nor complete a purchase.

If you’re not satisfied with the way that we use cookies then you could choose to:

Disable cookies on your computer or device

Delete our cookies after you’ve visited our website

Use your browser’s anonymous setting. This is called ‘Incognito’ in Chrome, ‘InPrivate’ for Internet Explorer, ‘Private Browsing’ in Firefox and Safari.

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Order by 5pm on Wednesday 19th December. Excludes large bulky items and gift cards.
Last Order date for Large Bulky items is 5pm Monday 17th December.
Last Order date for Gift Cards is Midnight Monday 17th December.

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