We've gone from a siloed company to a truly connected company on a global scale.

-Dr. Wayne Geary, Jones Lang LaSalle

Data to Drive Location Decisions

Take a data-driven approach to validate your assumptions about a location. Combine that with your own propriety data on locations, property costs and customer data. Use current-year data and five-year projections to make the most accurate predictions possible. See the included data and reports.

Business Analyst includes global data for more than 90% of the world's population in 135+ countries.

You can choose from 15,000+ variables on market data including demographic, market potential, business listings, lifestyle, and consumer spending.

You also get Esri Tapestry segmentation data that classifies US residential neighborhoods into 67 unique segments.

Tools for Site Selection to Power Market Planning

Analyze marketplaces to determine where to expand or reduce your footprint. Business Analyst gives you spatial analytics tools including drive-time and rings, consumer profiling, cannibalization, and sales forecasting. Create trade areas around a proposed location, do demographic analysis, and identify the market that suits what your brand offers.

Stunning Infographics to Showcase Your Analysis

In just a few clicks you can create custom, compelling infographics using your data and a wealth of data from Esri. Show demographic insights, market profiles, housing and education summaries, at-risk populations, employment data, and much more. Then, customize with your own company branding. It’s easy to share your infographics too. They can be viewed on-screen or exported as a PDF, HTML, or image file for easy distribution.

Workflows to Improve Territory Planning

Balance your store network to ensure the success of every franchise and territory manager. Business Analyst gives you automated, wizard-driven workflows for territory design, location allocation, and market penetration analyses. Locate underperforming sites and predict business KPIs for proposed locations.

Analytics to Optimize Customer Segmentation

Looking to reach millennials, baby boomers, or soccer moms? Every customer is unique. Understand their preferences and needs so you know who to target and how to attract them. Business Analyst helps you divide customers into targeted groups. Find demographics including age, income, gender, family size, or ethnicity. Learn what people prefer using lifestyle and behavioral data.

Maps and Reports to Elevate Your Market Research

Add beautiful maps, reports, and infographics to your market research. Business Analyst comes with 40+ preformatted PDF and Excel reports including Demographic and Income Profile, Market Profile, Retail Market Potential, and Housing Summary. You also get the StoryMaps app and the ArcGIS Maps for Office app so you can embed interactive maps and infographics into your presentations.

Now You’re Part of Something Big

As part of the ArcGIS Platform, Business Analyst makes it possible for everyone you work with, in and outside your organization, to use and share maps from any device, anywhere, anytime.