Microsoft Research has developed an excellent system for creating mobile readable tags which encode URL’s. Called Microsoft Tag, it can function as an interesting alternative to short codes. The technology and its applications are explained in this video.

Microsoft Tag has recently become publicly available at http://tag.microsoft.com/. Visit http://gettag.mobi/ to obtain a reader for most camera equipped smart phones. Potential applications for media distribution, promotion, and advertising are vast. For example, a band could enhance their show flyers with tags linking to online ticket offers and guest lists. A couple of years ago I experimented with Semacode, a similar technology, to develop demos showing how tags could be used to distribute music videos and film trailers.

Posted
on February 15, 2009, 11:37 pm,
by Jarrell Pair,
under Advertising.

Recently, I have run across two technologies that have potential for giving web video advertisers options beyond the widely used preroll, postroll, and overlay ads. The first is from a company called Innovid which enables the integration of clickable virtual products and ad messages into the content of a video scene. For example, a jewelry advertiser could insert clickable rings and necklaces on a table. Check out their demo ad gallery here.

In the early 1990’s, the term “digital convergence” emerged to refer in part to the imminent integration of networked computing systems and television. Despite industry and consumer enthusiasm, this process took far longer than many of us hoped. Legal hurdles, regulatory complexities, technological limitations, and infrastructure issues significantly slowed progress. Finally in 2009 with the explosive growth of internet delivered video in all its forms, we can argue that the initial stage of digital convergence is complete.

We are now faced with new challenges. An astounding set of powerful media devices, platforms, and services have become available which present new possibilities for how we interact with media. At the same time, questions regarding monetization and consumer adoption of these new capabilities remain largely unanswered.

Laboratory4 will discuss and track interactive media technology trends as we travel the road to define the next stage of digital media convergence, one will that will likely focus less on the delivery of media, but more upon how we interact with it.

Mobile Platforms and Services: There are well over 3 billion mobile phones available for use in the world today. Many of them are powerful, internet connected multimedia computers. How can these nearly ubiquitous computing devices be leveraged to create new ways of interacting with and experiencing media?

The New Music Industry: Physical music sales are nearly dead. An enormous amount of music content can be found free online. Blogs and social networks are replacing the radio DJ as tastemaker. What technologies and services will further evolve how music is experienced and created?

The Transformation of Film and Television: The movie and tv industry is going through the same painful process of change that the music industry was thrust into a decade ago. What role will new technologies play as this business struggles to adapt?