The online and catalogue retailer on Thursday will introduce the Great Boden Diaries, a new digital platform.

BODEN’S BUDDIES: Boden, the British online and catalogue retailer, is amping up its editorial content with Thursday’s introduction of the Great Boden Diaries, a new digital platform. The site, at boden.co.uk/diaries, will spotlight content written by Boden’s editor, such as style and culture inspiration from its staff, and interviews with creative types — a Q&A with Lauren Laverne, a British DJ, TV presenter and writer, is one of the first items. The brand also has tapped a number of lifestyle bloggers to create content, including Sasha Wilkins of Liberty London Girl and Olivia Purvis of What Olivia Did.

Marie-Louise Robinson, brand manager at Boden, said the decision to launch the site was driven by customers’ reaction to “real women” in its designs. “Whenever we show real women in our clothes we get brilliantly positive responses,” said Robinson.

This story first appeared in the September 18, 2014 issue of WWD. Subscribe Today.

The site will launch for the U.K., the U.S. and Australia, and Robinson said bloggers from the latter two countries will also create content in the coming months.

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Pro-Surfer Kelia Moniz and Hailey Bieber in pieces from their collaboration with Roxy, called Sister. ⁣
It’s an apt name for a four-season collection inspired by the pair’s friendship, which was evident as they did their rounds with press, sharing laughs as Baldwin passed a cell phone to Moniz to show her a series of text messages the two then giggled about.⁣
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“We’re friends, but we’re a lot more than that and I think the next step of that is basically sisters,” Moniz said. “I don’t have a sister so I feel like a lot of the girls in my life become sisters.”⁣
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Report: @karihamanaka
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BREAKING: Tom Ford has been elected chairman of the Council of Fashion Designers of America.⁣
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WWD broke the news last week that Ford was in line to succeed Diane von Furstenberg, who has held the job for the past 13 years. Under von Furstenberg, along with Steven Kolb, chief executive officer of the CFDA, the organization has ushered in a period of unprecedented growth for American fashion, followed by the current period of volatility triggered by seismic changes within and outside of fashion.⁣
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Von Furstenberg had succeeded Stan Herman in 2006, who served in the role for 16 years.⁣
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Ford is the 11th person to hold the position (which had previously been titled president until it was upgraded to chairman for Furstenberg in 2015). The roster of presidents has included Herman, Sydney Wragge, Norman Norell, Oscar de la Renta, Herbert Kasper, Bill Blass, Mary McFadden, Perry Ellis and Carolyne Roehm.
Report: Lisa Lockwood
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Victoria's Secret swimwear is back. 👙
The brand eliminated its swimwear line in spring 2016 in an effort to focus on its core lingerie business. But shifting consumer tastes and a movement toward brands that promote inclusivity, such as American Eagle Outfitters’ Aerie, as well as start-ups like Adore Me and ThirdLove, have caused Victoria’s Secret to lose market share.
The move back into swimwear is an attempt to win back some of the lost market share in what had been a $525 million business for the retailer. Victoria’s Secret also said it was now selling swim accessories on its website, such as sunglasses.
Report: Kellie Ell
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Kate Hudson is a vision in red Oscar de la Renta. The actress turned athleisure guru won an award last night for Entrepreneur of the Year for her brand Fabletics.
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Twiggy, who was previously known as 'The Face of the 60s', has taken on another title. Yesterday, she was awarded the Dame Commander of the Order of the British Empire, at Buckingham Palace for her services to fashion, the arts and charity. The former model wore a stylish white three-piece suit by Stella McCartney and a statement fascinator as she received the prestigious award from Prince Charles.
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Louis Vuitton, whose fall-winter 2019 men’s wear collection drew inspiration from Michael Jackson’s pop-culture legacy, has reacted swiftly to the mounting controversy in the wake of the “Leaving Neverland” documentary.
Virgil Abloh has commented on the Michael Jackson-inspired looks from his fall-winter 2019 for Louis Vuitton. “I am aware that in light of this documentary the show has caused emotional reactions. I strictly condemn any form of child abuse, violence or infringement against any human rights,” Virgil Abloh, men’s artistic director at Vuitton, said in a statement released exclusively to WWD.
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EXCLUSIVE: Tom Ford tapped as new chairman of the CFDA, sources say.
Tom Ford — chairman of the CFDA?
That’s the plan, according to sources, who say that Diane von Furstenberg is ready to step down from the post, with Ford poised to take over. Both the CFDA and Ford declined comment Wednesday.
The move would come after von Furstenberg’s legendary 13-year tenure during which, working with CFDA chief executive officer Steven Kolb, she oversaw a period of unprecedented, heady growth for American fashion and the organization itself, followed by the current period of volatility triggered by seismic cultural changes within and outside of fashion. The CFDA board is due to meet Tuesday to vote on Tom Ford's nomination as chairman of the association. Link in bio.
Report: Bridget Foley, @lisajlockwood .
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