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A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com

Tuesday, April 18, 2006

SAATCHI SYDNEY LEADS THE ONE SHOW AT SHORTLIST STAGE

Saatchi & Saatchi Sydney lead the Australasian tally at the shortlist stage of The One Show, which was released this morning. Metal will be announced on the award night next month, but for now Saatchi has seven acceptances, followed by Publicis Mojo Sydney with four and Colenso BBDO Auckland with three. George Patterson Y&R Melbourne's Carlton 'Big Ad' got through and should get metal, as did BMF Sydney's 'Sam Kekovich' spot for Lamb which sources say should do likewise. Lowe Hunt's integrated work for Lynxjet also got through and is also tipped for metal.Asia did spectacularly well, with Ogilvy Singapore and Saatchi Singapore leading the way with 14 acceptances each, an awesome performance.

Wake up and smell the coffee 2:31pm, its a big bad world of scam out there. Obvously you dont have the know how to pull off a descent scam or you just dont have any worthwhile scam ads in your little nut sack.

4:07 I freely admit to scamming. Hell, it was all us juniors did when we didn't have access to big fee-paying clients.

Unfortunately it's the easiest way out for any agency incapable of producing real work for real clients.

And you know what? Nobody gives a fuck about the scam ads that won Cannes lions in my book, just the ads that although slightly less risque, actually did the fucking job I'm paid a truckload of money to do.

4:19, I presume you work at The Palace. In which case you'll know that Saatchi (and the other pitching agencies) refused to drop their pants/fees to keep/get the business. The good (or bad) news is that within two years Westpac will move on to even lower fees and deals. Meanwhile, they would have fucked what's left of your sorry excuse for an agency. My advice is to bale out now.

Are you saying that Toyota, Procter & Gamble, Lexus, Lion Nathan and Foxtel are not real clients? Mmmm.... pick on Furby's Landmines next time.

By the way, notice The Palace failed to get a finalist at a major international award show yet again. Dear oh dear...must be five years since the last one. What sort of creative agency does not win creative awards? 'The Palace Myth' is the biggest scam, if you ask me.

Pull your head out of John Singletons arse buddy. Its the nature of the beast that you rub your tiny genitals in between everyday...it's called advertising. This is what we do, like it or not, creative people occasionally do (proactive) scam ads, get over it, move on and go write a KFC ad little man.

Or if you're smart, do your KFC ad and then go do a fuckin better proactive ad and hopefully win an award for it.

So for gods sake build a bridge (or even better just pretend you did...now thats a scam)

The very second someone mentions scam work the blog raises its ugly head and slams the poster for presumably working in Singletons on KFC.

'move on and write a KFC ad little man.'

What a wanker.

It takes no fucking talent to pick a client, get a mate to shoot it and run it in the trade press. Every fucker's done it, and having just returned from London, every fucking CD over there is sick of it, finding it - I quote 'very Australian.'

You see, we're now roped in with Mumbai and Singapore as being the scam centres of the World. They seriously don't think we can do the business. Just the scam.

So, little man, go off and do your 'proactive ad.'

Just don't expect a job with John Hegarty, W&K or any of the good European agencies who'll treat it with utter, utter distain.

there are the olympics then there are special olympics - only one brings prestige and wealth north of the equator.

when i worked down south you guys didn't seem such a charitable lot but my heart lifts when i see the effort you all make to help those worse than you. a mac will be reserved for you in heaven to keep up the noble work.

What about Coco de Mer? A classic piece of British scammery. In every D&AD you'll find heaps of scams, just like any other award book.

And if the Poms "don't think we can do the business", how come Saatchi's Bob Isherwood and JWT's Craig Davis are worldwide CDs in charge of lots of Poms amongst their global flocks (as was Dave Droga at Publicis until late last year). Then there's Malcolm Poynton, ECD at O&M London and Dave Alberts, ECD at Grey London, so what the fuck are you talking about? And if 180 Amsterdam is one of your "good European agencies", the ECDs you have to get a job with are also Aussies: Andy Fackrell and Richard Bullock.

All the names you mention are out of the country. I'm talking about US. NOW.

And we have, recently, begun to gain a rather unsavoury reputation for work which is, let's say, rather less difficult than the average agency's workload.

And knowing Andy for many years, he'll be the first to admit that his early Singapore years were hardly scam-free. (Remember his ad being pulled from Award?) However, he is now Mr Adidas. Not Mr 'Australian Gun Control.'

Scam can be defined rather easier like this.

It's a mark of how much money an agency is prepared to fork out to be perceived as creative, rather than the much tougher job of brief, rejections, research, low budget, shoot.

Scam is like cocaine. Once you see how easy it is to get, and how good it makes you feel - it's a bugger to stop. After all, who wants to go back to those nasty old real briefs. They're such a fucking downer.

Scam work = billings spent on non fee paying work.

As such, the truest test of an agency's creative reputation is quite probably 'seen and noted' as it deals with work that creatives have actually ... seen.

With that in mind, Nobby's 'three in a row' would probably drop a few notches in favour of, yes, George Patterson Melbourne.

Westpac. The most regonisable campaign any bank has done in Australia for many years. And from what i hear, one of the most effective. Sounds like its Westpac who has the problems not Saatchis. Good luck to whoever won the account.

Well, I was 1.11. So I decided to do a scientific test. I bought a gram of coke and a layout pad. I had a whacking great line, then wrote an ad for funeral company. The coke was more fun. Just in case it was a positional problem, I then had a line off the layout pad, and wrote an incredibly witty ad for gun control. My heart did swell, but the coke made it beat faster.

Then, in the interest of science, I polished off the rest of the coke and told everyone around me how good my scam ads were. They were impressed, but the coke was still better.

I find that a nice tab of acid gives you that 'early Mother London' style of advertising. Here's how it works.

1. Read brief thoroughly whilst ingesting said drug.

2. Start taping yourself. You will find the illegible scrawl on a layout pad way too difficult to decipher. Your panicky whispers and loud gutteral screams will be much easier to understand, although quite alarming once said drug has dissipated the next morning.

why is it that ddb sydney has hasbro and does no award winning ads for them...because all ads have to go through hasbro america which hasn't seen any of these asian ads for hasbro....complete and utter scams.