As a financial advisor asking clients to trust you with their life savings and future security, authenticity is of the utmost importance. But how do you portray your business as authentic to potential and current clients? Authentic marketing is showing, saying and doing what you believe in order to grow a business. In other words, a company that practices authentic marketing says what it means and, more importantly, backs it up with action.

In our tutorial below, we examine case studies of companies that have successfully used authentic marketing in action, and explain how you can employ this strategy to grow your own financial planning business.