Derrick Fox and his Valero Alamo Bowl crew were expecting a busy day Monday after Robert Griffin III won the Heisman Trophy over the weekend.

They weren't disappointed when they got to work. Their hunches about ticket demand turned out to be correct for the Dec. 29 game at the Alamodome between Griffin's Baylor Bears and Washington.

“Ticket sales have been brisk for us ever since the announcement,” said Fox, the bowl's CEO. “We had a pickup once we announced the teams last week. We are seeing another surge post-Heisman.”

Early demand for the game was largely concentrated among alumni of both schools. But after Griffin's Heisman triumph — the first in school history — the appeal of the game has broadened.

“There are a lot of people out there who just want to watch the Heisman Trophy winner,” Fox said. “I've had people tell me they want to come and will buy their tickets later. But they better hurry while there are still some available.”

CNBC.com sports business reporter Darren Rovell tweeted that ticket prices on Baylor's side of the field doubled at various secondary sites after Griffin won the Heisman. And tickets at the 50-yard line on Baylor's side were going for $800 apiece.

An examination of previous early sellouts shows two games that sold out significantly before the teams arrived. The fastest sellout in the history of the bowl came Dec. 8 for the 2006 game between Texas and Iowa in the Longhorns' lone Alamo Bowl appearance. And the 1999 game between Texas A&M and Penn State, coming on the heels of the Aggies' Bonfire tragedy the previous month, sold out on Dec. 11.

Alamo Bowl officials expect another strong turnout, although perhaps not to the level of those early sellouts. But they are considering installing temporary seating for the game, which could be Griffin's final collegiate game.

The bowl's record attendance came in 2007, when 66,166 took in Penn State's 24-17 victory over Texas A&M.

Other factors that have helped drive early ticket demand for this year include Baylor going for its 10th victory for the first time since 1980, and the Bears' five-game winning streak — their longest since 1991.

“We had a good response early on so far and then saw some strong team-specific purchases,” Fox said. “We like how our trend is going.”

Griffin was continuing to bask in the post-Heisman spotlight in New York City this week. He was a guest on several national radio talk shows before an appearance on “Late Night with David Letterman” Monday night to present the top-10 list.