Fuller has been in talks with Storm's founders, Sarah Doukas and her brother Simon Chambers, for the past year and aims to “help create new joint entertainment platforms for its talent, as well as developing the Storm brand in new and exciting directions.” Doukas hopes the partnership "will provide Storm with the opportunity to work competitively, creatively and on an international level," and Fuller elaborated that the deal will allow them to “push the boundaries, blur the lines and redefine what a model agency should be in this fast moving world, where fashion is playing an increasingly important role in setting and reflecting cultures and tastes.”

Although no specific ventures were disclosed, it sounds like Kate Moss may be making the move to television one way or another — it's just a matter of whether she will go through Fuller and her agency Storm or Cowell and her Topshop boss Green; or maybe the two groups will work together, since Cowell and Fuller are partnered on American Idol?