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BBC takes home the goldwith international B2B campaign

Tuesday, 11 June 2019 - 3 minute read

Two times a year, BBC meets with other B2B-agencies from the E3-network to discuss trending topics, share interesting cases and inspire each other. In May, the network holds its yearly "Best of International" award. In this creativity competition, held in Oxford on May 25th, 28 agencies rewarded the best campaigns from 2018-2019.

Since we like to shake things up a bit, we presented not one, but 5 distinct projects BBC ran for DS Smith, a leading British-based international packaging business. The result not only showcased the expertise within BBC but also how international collaboration within the network can bring our work to new heights (and new places too!).

Five challenges, three collaborations, and one happy customer

A global player in corrugated packaging solutions, DS Smith stands as one of BBC’s key customers. Throughout our year-long partnership, we’ve worked with them to realize strategic goals and overcome major challenges. Five of those formed the basis for the campaigns that won us the gold prize.

Challenge 4

Challenge 5

Roll out an Account Based Marketing plan to generate new leads within 2 global strategic accounts.What we created: A wealth of assets to celebrate collaboration, show alignment and display innovation.

Curious to see how this all worked out in creation? Watch the video below.

Small country, big reach

What can we learn from all of this? In essence our case proves that, even from a tiny place like Belgium, you can create powerful campaigns for international clients. As long as you get the trust to try out new routes, and a network to support when necessary, there’s really no place you can’t go.