It's amazing how quickly we've gone from a society which could use names like Psyche and Ajax in popular advertisements and have people understand the Classical references to a society which has to look up what those names mean.

I still remember Ernie Kovacs making fun of the White Rock commercial with Psyche falling off her rock!

Sadly, with today's Coke / Pepsi / Cadbury-Schwepps tri-opoly, there's just no shelf space left for any other brands such as White Rock, RC, C&C, Boylan's, etc. Unless you're in California at the sonda-pop only supermarket.

No, even at the time White Rock had a problem with people calling her “Pishie.” What I didn't know was that they had equally grave problems (from a League of Decency standpoint) with her tiny, transparently sheer costume. Domino Mask needn't have worried; the judges would have asked this young lady to leave.