ABOUT US

Established in 2009, CSR LEBANON S.A.R.L. is an independent consulting firm, a social enterprise aiming to raise awareness about Corporate Social Responsibility. Through our consultancy, from strategy to reporting, we provide a better understanding of the CSR concept among the public and private sectors, and in the community.

Our Vision

To Make CSR an essential part of our national culture; towards a National CSR Strategy

Our Mission

To provide an
informative platform to companies, and support them in embodying
CSR in their core business strategies and operations, aiming to
align profitability with sustainability and human development.

In an increasingly environmentally conscious world, corporations have an ethical and moral obligation to protect the environment not only through complying with regulations, but also by innovating and reducing their environmental impacts. A significant number of corporations have taken action on this objective by integrating green practices in their daily operations and products and promoting them among customers.

COMMUNITY

CARING FOR PEOPLE

MAKING A REAL DIFFERENCE IN SOCIETY

For corporations to survive and grow, they need to achieve a “social license” through getting involved in fulfilling direct community needs and providing sustainable solutions. Acting beyond formal regulatory processes, corporations can win their surrounding communities’ endorsement through timely and effective communication, meaningful dialogue, and impactful initiatives.

BOTTOM LINE

INCREASING PROFITABILITY

BUSINESS CASE OF RESPONSIBILITY

Displaying commitment to CSR is one way to achieve brand loyalty and build a positive reputation and goodwill with stakeholders. Winning the heart of your employees and community and saving on capital through mainstreaming ethical practices and enhanced management of resources can only improve a company’s bottom line on the long term.

CSR can no longer be considered as a luxury that companies use for short-term gains
and brighter public exposure...more

STRATEGIES

Formal studies and practical experience confirm that developing a CSR Strategy can
render significant benefits to businesses, ranging from improved financial performance
to enhanced workplace environment and stronger relationships with the public. An
effective strategy can deliver win-win solutions for enterprises and the communities
in which they operate.

CSR LEBANON works with companies to set a CSR vision, design, and implement a CSR
strategy that leverages business value while fulfilling stakeholder expectations.
Many companies in the region, if not most of them, already have existing initiatives
with social and environmental purposes, but their activities remain independent
and scattered with no clear vision or objectives on the long run.

Setting a clear framework for these already existing social, environmental and economic
activities does not only serve the purpose of contributing for a cause, but also
helps companies benefit from a long-term rewarding investment in the community helping
both companies and communities to prosper.

At CSR LEBANON, we make sure that each corporation gets the most effective strategy
based on its core competencies and strengths to assure best performance and strongest
results.

REPORTING

CSR reporting helps companies disclose and communicate social and environmental
initiatives and performance with their stakeholders.

We work with companies to create a reporting and communications strategy based on
global standards and guidelines in a way that reflects and proves commitment to
responsible practices.

Clear CSR Reports show value-added improvements, highlight new areas of CSR performance,
and can be used to benchmark for comparative valuations, thus projecting non-financial
achievements that can attract socially responsible investors and expand customer
base.

ADVISORY

For corporations seeking to advance their CSR agendas, clearly understanding of
their internal cultural, behaviours, and differences, is crucial.

CSR LEBANON advises corporations on how best to move forward with their CSR plans
in a way that helps them protect their brand reputation and prompts value creation.

Identifying business strengths, challenges, opportunities, and risks is at the forefront
of developing a rigorous CSR strategy that ensures sound management of the supply
chain and business processes.

Having access to a wide range of different opinions and to people of different backgrounds,
professions, ages, genders, and ethnicities, CSR LEBANON supports corporations in
perceiving future positions through providing a holistic analysis of their current
standing, bridging the gap between profit and purpose, and anticipating the paths
hey can navigate through. This inspires companies to be provocative in a positive
and appropriate way and serves as a foundation for their CSR programs on the long
term.

RESEARCH

Since its establishment, CSR LEBANON has developed an extensive database of CSR
resources gathered from different parts of the world. Through its database, CSR
LEBANON seeks to advance CSR research and knowledge through peer-reviewed publications
on CSR.

Besides promoting and supporting the proper understanding of CSR and Sustainability,
research also complements our advisory services. It serves for developing tools
or proposing guidelines and standards that help track corporations CSR practices
and evaluate their performance.

CSR LEBANON database is widely regarded as in depth, accurate, authoritative, and
timely. It is made available to the public, academia is particular.

CR CHECKUP

We believe that a third-party assessment of CSR engagement can efficiently build
on existing work and knowledge and bring new perspectives to managing risks, identifying
opportunities and issues that businesses operate in.

CSR LEBANON helps corporations benchmark their performance against their peers and
analyze existing gaps in their CSR approach.

The CSR checkup is very efficient in tracking CSR progress and proposing guidance
on how to advance steadily and strategically in the company’s CSR journey.

CSR LEBANON also provides third party verification and assurance for CSR Reporting
which allows it to gain more transparency and accountability vis-à-vis the company’s
stakeholders.

PROJECT DEVELOPMENT

Investing in the community is a rewarding business choice that provides high impact
social returns. These returns can be measured in elevated trust, stronger relationships
with the public and most importantly the hope and well-being of neighborhoods in
which the company invests.

CSR Projects directly address many of the most vexing problems facing communities
today, such as urban decay, rural poverty, economic difficulties, declining public
health, among others. While charities and philanthropies can help deal with many
of these issues, long-term community investing is the most direct impact companies
can have on community well-being.

CSR LEBANON supports corporations in developing and implementing innovative CSR
projects, closely related to their core business, guiding them towards rewarding
investments and new ways to engage with the society.

By identifying specific societal needs and matching them to company strategies and
competencies, CSR LEBANON creates development networks engaging companies in their
communities and giving companies a competitive edge by strengthening trust between
corporations and their stakeholders.

TRAINING

Corporate Social Responsibility starts from top-management in corporations and spreads
throughout the company by means of a strong vision and effective internal communication.

Continuous innovation requires continuous training and exposure to new trends and
techniques, and the case is not different with CSR.

Our training workshops, targeting private sector managers and employees on specific
fields of CSR, help them better understand the CSR culture, adopt new CSR trends
and communicate CSR effectively throughout the company.

In addition, CSR LEBANON organizes workshops and seminars that bring together international
CSR experts, banks and corporations, NGO representatives, media and other private
and public sector leaders to share ideas for better education and training on policies
and strategies of CSR.

ENGAGEMENT

Discovering the needs and benefits of collaboration with stakeholders can be a rewarding
experience for companies. Anticipating the potential in stakeholder dialogues at
an early stage and following a step-by-step guide can lead to successful shared
value creation.

Companies are increasingly realizing that stakeholder cooperation can improve business
performance and that not keeping good relationships with stakeholders can have a
damaging effect, not just on reputation but also on actual policy results.

CSR LEBANON works with companies to develop highly collaborative and innovative
engagement strategies that offer mutual benefits and help improve CSR performance.

A robust stakeholder engagement model is vital for companies to be able to understand
and respond to legitimate stakeholder concerns. We help companies optimize their
engagement outcomes by guiding them through:

Sharing achievements and outcomes with stakeholders through various channels

CONFERENCES

CSR can no longer be considered as a luxury that companies use for short-term gains
and brighter public exposure, but rather a vital investment opportunity enhancing
financial and non-financial performance and rendering a solid competitive edge over
rivals.

Companies that successfully integrate CSR into their core business stand to gain
financial and social benefits through the identification of new business opportunities,
the strengthening of their brands and corporate reputation, and the attraction and
retention of top employees.

The CSR LEBANON FORUMTM is a major regional CSR event bringing together business
leaders, governmental bodies, global CSR experts, company managers and civil society
representatives from all over the world, aiming to share strategic CSR experiences,
views, trends, evaluations and results to help improve business, economic and social
development.

Multinational companies share their own experiences in CSR as well as their
success stories; experts introduce new and enhanced techniques to measure and
evaluate CSR strategies; and CSOs shed light on developmental opportunities
helping raise awareness and improve social engagement.

SAID ABOUT CSR LEBANON

"On the occasion of the 5th CSR LEBANON FORUM, I wish to recognize the progress made in instilling the culture of CSR in the business community and the consequent growth in the number, diversity and value of initiatives sponsored by this community.
This development is due to the efforts of CSR LEBANON.
Much remains to be done, however, in order to deploy all the synergies that only a concerted, focused national strategy can help achieve.
I wish the Forum great success"

H.E. Mr. Tammam Salam, Prime Minister of Lebanon
10 July 2015

"There is no doubt that socially and environmentally responsible corporations will earn greater competitiveness, better relationships with their stakeholders, and more efficient risk management. On the banking level, CSR is essential to leverage customer confidence. We applaud CSR LEBANON’s efforts throughout the past Six years in building the foundations for proper CSR adoption in Lebanon. It has been a pleasure to be a strategic supporter of the CSRLEBANON FORUM since its establishment in 2009. This is an excellent regional business and social platform for sharing international knowledge and experience about Sustainability and Corporate Social Responsibility."

H.E. Mr. Riad Salamé, Governor of Banque Du Liban
25 June 2015

"CSR LEBANON, under the guidance of Mr. Khaled Kassar, is building momentum for sustainable business practices in Lebanon and the region, and its mission is to support companies seeking to develop their strategies inthis area. UNDP and CSR LEBANON recently signed an MOU in order to cooperate in preparing for the Lebanese CSR Country Report and move towards a national CSR agenda."

Mr. Georg Kell, Executive Director of the UNGC
18 May 2009

“I was very pleased to see so many entrepreneurs present at the 4th CSR LEBANON FORUM and ready to work in the true spirit of Corporate Social Responsibility (CSR). The European Union has been advancing in Lebanon on the practice of a ‘social contract’ and we are fully supporting CSR LEBANON, led by Mr. Khaled Kassar.”

H.E. Mrs. Angelina Eichhorst, Head of EU Delegation to Lebanon
10 December 2014

“Congratulations on the very considerable success of the conference. Having organized various events myself, I know just how much hard work has to go into such conferences. You did exceptionally well to get so many speakers from outside Lebanon. CSR LEBANON achieved an international level event in Beirut, one which we only see in annual conferences organized by global sustainability leaders like the UNGC, GRI, and the BITC."

Professor David Grayson, Director of the Doughty Centre for Corporate Responsibility, Cranfield University UK, London
20 March 2013

“Thank you for the opportunity to be part of such a great event. It is always great to hear from like-minded individuals who are passionate about sustainability.
I attended the UN Global Compact’s 10th anniversary of the 10th Principle on Anti-Corruption in New York and the main theme was directly in line with the message that I took away from the CSR LEBANON Forum that "Values and principles should be a fundamental part of business transactions.”

“Such a privilege to be part of the Conference again this year. Each year there is more passion, more knowledge and more examples of a Lebanese version of CSR. Long may it continue! Thank you all for making the Forum one of the highlights of the year, and I look forward to seeing you next year!"

Mr. Dwayne Baraka, CEO, Value CSR, UK, London
20 December 2014

“On behalf of my colleagues, thank you for the opportunity to participate in this important conference. I was pleasantly surprised by the level of the Forum and the high caliber of speakers and audience from the corporate and academic sectors.”

Dr. Ahmad Dallal, The Former Provost, American University of Beirut, AUB
18 December 2014

“Thank you for all your efforts to promote CSR concepts and profound aims in Lebanon professional community through this forum. It has been a privilege and honor to participate.”

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In 2010, CSR LEBANON became the first institution in Lebanon to believe, participate and invest in the UN Global Compact on the domestic level. We have since been leading a national movement to foster this global initiative in Lebanon…Read More>