Instagram is one of the biggest and busiest social media platforms. As of June 2018, it boasts more than a billion monthly active users, half of which are active on daily basis!

But it’s not just the massive audience that makes it an ideal marketing platform. It’s a highly-targeted and visual marketing platform that’s great for building a loyal audience. More than that, the above numbers mean it has one of the largest engaged audiences as well.

The secret to marketing success on Instagram has everything to with your engagement rate on the platform. You need to experiment to find the strategies that best increase Instagram engagement for your brand. These tips will go a long in helping you achieve that.