Google lays great emphasis on page speed.
A great page speed improves the visibility of your site.
com, even a second delay in a page's load time can decrease the customer dissatisfaction by 16 percent.
This is all the more important in the case of mobile users.
Using long long-tail keywords in your strategy is key to the success of your business.
For instance, considering the keyword "SEO tips" may take a long time for improving the ranking on Google.
However, using long tail versions of the keyword "SEO tips" such as "SEO marketing for your business" can increase your chances of raking high in Google.
Small businesses need to be especially focused on local search.
If you are a small brick-to-brick business, local SEO is of utmost importance.
It has been found recently that 50% of those consumers searching locally on their smartphone visit a store that same day.
The figure stands at 34% when it comes to search on a computer or tablet.
Hence it is in fitness of things that your business's visibility should rank high in your area.