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We don't have customer testimonials. We have Case Studies. Real-world examples of how we've harnessed a disparate set of technological, media, creative and analytical elements to weave a framework of success across verticals, geographies and challenges. Read more...

Xerago invented the concept of Customer Value Maximization to help organizations to leverage their customer portfolio in the modern world driven by digital interactions. Xerago works with some of the leading organizations of the world to maximize customer value. Know more about Xerago.

The synthesis of a 10 year journey to maximize customer value for some of the world's leading brands, Customer Value Maximization has been an evolving thought process that has finally found clarity of expression in Xerago's Customer Value Maximization Platform. Know more about the evolution of Customer Value Maximization.

What'syour score?

Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

100

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

100

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

100

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

100

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

100

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

100

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?