What's most interesting about the logo isn't necessarily the logo itself, but how the conference went about selecting it. The Pac-12 offered fans four choices in an online poll and anointed the winner above only after it had edged out "logo three" by 1.8 percent over 25,000 votes. (The personal feeling here is that the fans made the right choice; logo three looks a little too Florida-based bowl-esque, and the othertwo look like failed Super Bowl insignia from the '90s and '80s, respectively.)

We're hoping this is only the beginning of the Pac-12's efforts to crowdsource certain decisions regarding its football season. Turning over executive power to online voters could yield promising results in any number of fields:

Television coverage: Why, yes, we home viewers would like another extended shot of the USC Song Girls over a replay of that last three-yard gain, thank you for asking.

Washington State: We're not sure choosing their next playcall for them will make the cellar-dwelling Cougars any better, but it will make them more interesting.

Uniforms: If Nike's going to force us to watch Oregon play in 692 different uniform combinations, the least they can do is let us do the mix-and-matching ourselves. (First order of business: bringing back the Donald Duck logo on the helmets.)

We're sure you've got your own suggestions for how crowdsourcing could benefit the Pac-12, so leave 'em in the comments.