PODCAST : The Naina Redhu Experience

Naina talks about professionalism in the photography industry, influencer marketing for brands & blogging. She answers questions that readers email to her or leave as comments. She also *sometimes* answers questions related to life and how she does things.

Launching a new store location. My social media team sat down with me and spent 3 hours coming up with a “gift box” and invite to send to about 30-35 well established influencers in different segments. Fashion, food, lifestyle and then people who have been part of my journey from day 1. Each box would […]

If the entire story behind my brand is based on authenticity , does it not affect my credibility to “pay” someone to say good stuff about me? What are Influencers paid for? What is Influence? I’m paying an influencer to influence ? WHAT is that influence? Paid for time effort platform. Choose authentic influencer & […]

Influencer Marketing in India: Why are you a blogger? Famous for being famous not sustainable unless backed by money. Never too late. Always some blogs shutting down Quality is still missing Ever growing market Each one of us is an Influencer in our own circles Provide some value / learning ( Workshops : naina.co/workshop Blog […]

Some learnings from my first workshop (online brand building, influencer marketing, editorial calendar, social media etc) and a general sense of sharing is caring would be good in the blogging & photography industry in India.

Naina.co’s Fragrance Of The Year 2016

We’ve been through twelve beautiful fragrances this last year. Which also means we’ve done twelve stories – a whole year of #FragranceOfTheMonth And the first such year, has come to a close. Before we write about our next fragrance of the month for November 2016, and kick start what will hopefully be another year of beautiful fragrances each month ( also hopefully some #MadeInIndia ones ), we wanted to pick our absolute favourite from this year.

We photographed and showcased some beautiful fragrances and had fun while doing it. Some we picked up from Duty Free at airports across the world and some were sent to us from brand’s PR offices. We only feature the ones we love. And our collection grows. Now that winters are here – in North India – I’m excited to bring out some of the warmer, amber fragrances that makes me feel all warm and fuzzy and toasty.

For our pick of “Fragrance Of The Year 2016“, we clearly had only two fragrances in the running. Criteria for judging this was simple : if I was hoarding it and if it made Bharat’s eyes sparkle, I was onto something. And there were only two that I was hoarding : Jour d’Hermes Absolu and Yves Saint Laurent’s Caftan. Hoarding and how. They are both hidden in the deepest recesses of my dresser, away from prying eyes or friends or even family who want to “try”.

I love Caftan for it’s mystery and calm and I love Absolu for it’s zing and staying power.

After much deliberation, and keeping in mind the specific use case in the Indian market, Jour d’Hermes Absolu came out the winner. The bottle I have is almost done and I am looking forward to replenishing it. I can see it becoming one of my staples and who knows, even a signature fragrance. It was one of the first fragrances to be featured on the #FragranceOfTheMonth series on Naina.co too!

Naina.co was launched in 2010 & became the first Luxury & Lifestyle blog in India, where international luxury brands featured their craftsmanship for the Indian audience. Naina.co is best known for vibrant photography combined with brand-storytelling that elevates a brand's message far above "regular blogging". As a brand, Naina.co has created a unique space within the Indian Influencer Marketing industry as not only a creator of quality, brand-relevant content and also an industry leader pushing the boundaries of creativity and professionalism.

All Copyright rests with Naina Redhu. All Rights Reserved. Written permission is required for you to copy & / or use images from this website. Email n@naina.co to ask.

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25th August, 2018 in Gurgaon

PODCAST : The Naina Redhu Experience

Naina talks about professionalism in the photography industry, influencer marketing for brands & blogging. She answers questions that readers email to her or leave as comments. She also *sometimes* answers questions related to life and how she does things.