Google Analytics is a ginormous platform that lets you track the user actions and behavior in the digital era of merchandising and provides insights based on those user actions, in various ways. There are many root node of Google Analytics…

In the previous blog post, we saw how to create a GTM container, configure a tag and publish it. In this post, we are going to tackle the specifics of creating an iOS app and integrating it with GTM. We…

In today’s era of mobile analytics, the implementation of the analytics with your mobile apps is extremely vital. From the analytics implementation survey carried out amongst a few enterprises, it is clear that they feel it’s very complicated to integrate…