SEO tools investigate the potential of the web pages and further assist the website owners to rank higher and increase their visibility in the search engine results.

Efffectively, they help in the optimization of the content on the web by analyzing the content for the keywords, backlinks, domains and also provide better insights into the SEO competition on the internet.

Besides that, some tools help to measure the flow of visitors from the external sources and also, within the website and also, how often users come to the site, where they came from and how exactly do they navigate through your web page.

The same is performed by the tools to analyze the data from the social networking sites like Facebook , Twitter etc., where they measure the number of users who accessed the blogs or other sub pages of a domain and how often these blogs are connected or linked to their web pages through these social media platforms.

To add the best to your toolbox, here are some of the Best Free SEO Tools:

1. Answer the Public

Answer the Public is a free(mium) tool which allows the users to do two searches a day for free.

It counts under the keyword research tools that visualizes the search questions and suggests auto-complete searches in an image called a search cloud.

It's super useful for generating topic ideas too

2. Keyword Hero

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Keyword Hero shows a list of the entire keywords that the users used to land upon your web page- in your Google Analytics account.

Though it's not absolutely perfect it uses a trail of advanced math and machine learning and proves to be valuable for those struggling to match the keywords with conversion and other on-site metrics.

3. Link Redirect Trace

Commonly known as the “all in one redirect path analyzer” helps to reveal the information about the HTTP headers, rel-canonicals, robots.txt, and basic link metrics from Link Research Tools.

Having Link Redirect Trace (LRT) as an all in one solution to replace all the other extensions simply means that you get a clear picture of every redirect that happens

4. Redirect Path

This tool is very similar to Link Redirect Trace and flags up any redirects and errors.

It also displays any other HTTP headers such as the server type and the other caching headers and the IP address of the servers at the click of a single button.

5. Beam Us Up

Looking for a free desktop crawler? none can do better than Beam Us Up.

It comes in with free 100 percent crawling with absolutely no limits. Catch - It's no longer actively being developed

6. MozCast

MozCast is the go-to algorithm tracker in case of any big update or maybe not.

It is designed to help in keeping a track of the day to day changes in the Google algorithm.

It is also useful for keeping a track of the significant changes in the Google SERP positions that can be caused by Google Algorithm updates.

7. Screaming Frog

Screaming Frog is also a website crawler that allows for up to 500 URLs per crawl (in the free version) to analyse and audit technical and onsite SEO.

While it's not as functional as its paid version, it seems to be a great one for small projects and smaller site audits.

8. Cloudflare

Cloudflare is a free global Content Delivery Network (CDN) that can not only speed up your site, but can also protect it against any malicious attacks which may be in the form of SQL injection and identity theft.

A Cloudflare Network basically acts like a giant VPN.

9. GTMetrix

This tool helps you analyze load time of your webpage & also shows actionable recommendations to make things load and function faster.

16. Google My Business

It lets you have control of your business and manage how it appears in Google Search & Maps.

It allows you to claim your business, manage the listing information and amongst a lot others, lets you respond to the reviews.

17. Google Review Link Generator

This Google Review Link Generator by Whitespark solves a simple problem by creating a shareable link that lets the users or customers review your business just with one click.

Since, it is extremely important for businesses that are heavily dependent on local SEO to get reviews on the Google My Business profile, this tool should be used to share a link through emails, social media platforms and all other media places that allow the reviewing process.

18. Moz Local Business Listing Check

Local Business Listings are kind of online portfolios that talk about the information of your business, be it name, address, contact details, functioning hours, etc.

The primary function of Moz Local is to positively impact the visibility of your business on search engines by making it fluent for you to publish consistent location data.

It's an extremely handy tool when it comes to understanding the strengths and weaknesses of your business.

Now, you've got your hands and heads on to some of the finest and free SEO Tools, so just get through these pages to make the most of the SWOT’s of your business within just a few clicks.

In order to track your SEO performance on a dashboard, businesses use GreyMetrics.