Maggie Sottero Designs is the culmination of a multigenerational legacy in fashion and bridalwear. Established in 1997 with the launch of our custom corset closure, we have made dreams a reality for millions of brides around the world with fresh and romantic gowns at a variety of attainable price points.

A Maggie Sottero Designs gown is inspired by each bride’s grace and personality. We believe there is nothing more beautiful than a bride on her wedding day, and to this end, we design.

If life is measured in moments, then this is going to be one of the most important moments of all. Morilee’s stunning designs have made it one of the world’s leading wedding dress and evening gown brands. Our designer Madeline Gardner’s incredible visionary taste brings you a variety of dresses you will be gushing over.

From the quality of our high-end fabrics, to our intricate beading and delicate lacework, to the form fitting silhouettes, each and every one of our dresses has been made to bridal perfection.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day.

Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is our three bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James, our debut designer collaboration.

Combining a superb fit with couture finishing, Essense of Australia brings an attention to detail that sets our wedding dresses apart from those of many other designer labels and makes your wedding truly memorable.

Influenced by the fashion houses of Europe and the fashion center of New York, every Essense of Australia gown is painstakingly imagined and created by our talented and highly experienced Australian design team.