BlackBerry to lay off as many as 40% of its workers

BlackBerry is considering cutting its head count by as much as 40%, according to sources inside the loop. The sources say that the layoffs will be conducted across the board and will take place at different times of the year. A published report on Wednesday said that thousands of jobs could be eliminated. As of March, the last time that the figure was disclosed, the company had 12,700 employees. Two years ago that figure was 17,000 when the company owned 14% of the U.S. smartphone market, a figure that is now down to 3%, according to IDC.

"Organizational moves will continue to occur to ensure we have the right people in the right roles to drive new opportunities in mobile computing."-BlackBerry

BlackBerry's board is looking to sell the company, hopefully before November. Despite the larger screen, and improved battery life on the BlackBerry Z30, there is nothing about the phone that makes one think that it might be able to staunch the bleeding at the Canadian handset manufacturer, which is why the job cuts will be necessary.

Why would they want to lower themselves to the level of the unwashed masses they are letting go? The executives have to uphold their standard of living (not mention keep their golden parachutes funded).

8.HASHTAG (unregistered)

With rumors that they're looking to sell soon, a lot of potential customers would be skeptic about purchasing ANY BB smartphone knowing that if they buy it, they may lose support in the near future and be stuck with it, especially if they're locked into a contract.

The Z30 had already been officially announced in Malaysia and will be available there first and in Indonesia. I wish I could say otherwise, but I believe the Z30 will not stave off the impending 40% lay off because the phone will have the same faith as the Z10 and Q10. It is essentially a bigger Z10 so unfortunately nothing to get excited about.

The Z30 will compete almost at the same time and in the same price range as the "new" iPhone 5C (more or less the iPhone 5 in a new colorful dress so maybe not so new) and I reckon the people in those 2 countries will be more excited over the iPhone 5C than the Z30.

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