The delicate skin on
the lips can actually reveal someone’s natural age earlier than other areas.
Even unwanted skin anomalies such as pigmentation and fine lines can become
accentuated around the mouth area, as it is somewhere that we naturally focus
on during conversation. A range of anti-inflammatory, anti-microbial and
barrier repair technology developed products can fortify the lip area. They do
this by providing natural (botanical) assistive lipids derived from apples,
dates, avocado and peppermint. These hydrate the area, assist with collagen,
elastin, firmness and skin repair. This, in turn, decreases the natural ‘thinning’
of the skin on the lips, which can be particularly noticeable in women due to
the higher percentage decrease in collagen production with age.

The lips also have less
of the natural oils and lipids than the rest of the body, meaning that they are
more susceptible to the evaporation of moisture. This leads directly to
dryness, cracking and wrinkling. By applying lip balm continuously (to try and
counter this) throughout the day can also pose problems as it can attract a build-up
of bacteria and limits the natural turnover of dead skin cells. The additional
benefit of soft-focus technology helps to diffuse the light, so that visible
lines become less noticeable immediately. As ever, the best course of action is
to speak to your skin specialist, who will be able to recommend a product that
best fits your areas of concern, lifestyle and budget.