CTV’s extensive live coverage of SUPER BOWL XLIX from the University of Phoenix Stadium in Arizona includes six consecutive hours of pre-game programming with coverage beginning at 12 noon ET/9 a.m. PT (see below for details; visit CTV.ca to confirm local broadcast times).

Immediately following the conclusion of the big game, CTV debuts the Season 2 premiere of hit series MASTERCHEF CANADA, which moves to its regular timeslot of Sundays at 7 p.m. ET/PT beginning February 8 on CTV and CTV GO.

“There is no bigger platform on Canadian television that transcends sports and pop culture like the SUPER BOWL,” said Phil King, President – CTV, Sports, and Entertainment Programming. “We’re thrilled to have an array of advertisers and sponsors sign on for this annual ratings juggernaut. We’re also proud to continue our tradition of leveraging a captivated SUPER BOWL audience as a launch pad for our upcoming Canadian original programming, with MASTERCHEF CANADA scoring this year’s coveted timeslot.”