Sweet dreams

When you sit down with your cousin, discussing ideas to construct a new method of producing, selling and consuming a product that everybody needs, but no one has tried to evolve, surely it must be a dream come true when things not only work out, but start to take off and very rapidly become absolutely massive...

For Jas (pronounced Yash) Bagniewski and cousin, Kuba Wieczorek, that is precisely what happened. Coming from business and branding backgrounds, respectively, they collaborated on a new business venture to disrupt the norm of manufacturing and marketing a product that truly everyone needs: a great mattress.

After only two years trading, their new company, Eve Sleep, was about to float on the London stock exchange and I was invited to shoot the five directors of the modern mattress empire on an exclusive rooftop, over-looking our capital's iconic city skyline.