Communication Woody is a public interest marketing consulting
firm. It was started with a vision of broadening the range of good marketing.
It is trying to expand the range of services by which businesses can contribute
to society through a number of public interest marketing projects. This also
offers a positive image of the brands and products.

Woody attempts to connect serious social problems with the
marketing strategies of businesses to promote interesting art and cultural
projects. This project is designed to make a profit, which can then be donated
to social supporting funds.

Social Project 1. Campaigning and Marketing
for a Social Good

·With a Cup: Reusable tumbler
campaign

It is part of the Slow Life
movement. It is about a life in which you can experience slow life, new
relationships and communications, and life with Mother Nature.

There are three elements in this
campaign: local organic products, culture and donations. It is about suggesting
a healthy diet with organic brown rice, boosting the consumption of brown rice,
and raising awareness of problems caused by using agricultural chemicals.

- It plans and organizes the volunteer programs of
businesses. Off-line events, which are difficult and burdensome for businesses
as CSR (Corporate Social Responsibility) programs, are planned creatively by
the volunteer workers with the aim to help people understand the true meaning
of volunteer work while having fun.

Social Mission:

“While culturally connected to marketing for social
good, it
expands marketing in ways that benefit the common good, creates contents for
the environment and public interest, and builds a 'sharing culture' where
empathy and participation are possible.”

The number of the employees: Five, including Ka
Myun-Jeong and Kim Eun-Jeong, co-representatives

Recognitions: environmental campaigns, ‘With
a Cup’ campaign

Volunteer program: Making a
Banat-Jeo-Go-Ri (clothes for a newborn baby) of Love