Meet Taiwan roadshows to strengthen MICE presence

Jul 30, 2015

MEET TAIWAN, an organization promoting the development of MICE industry in Taiwan, will launch a series of Southeast Asian roadshows in Bangkok, Thailand (July 27); Kuala Lumpur, Malaysia (July 29); and Singapore (July 31) to raise their level of engagement, support and networks with MICE planners, buyers and business elites in these key cities.

Following the success of similar roadshows last year, MEET TAIWAN will once again partner with TTG Events, the leading publisher and organizer of events in travel and tourism in the Asia Pacific region, to organize the local editions in Bangkok and Singapore. MEET TAIWAN believes the roadshow program will effectively convey Taiwan’s appeal as a MICE destination.

MEET TAIWAN will also be leveraging on these roadshows to promote the second edition of its “Asia Super Team” contest, a multi-national incentive campaign aimed at positioning Taiwan as the top-of-mind destination for MICE in Asia. Sponsored by Taiwan Bureau of Foreign Trade and implemented by Taiwan External Trade Development Council (TAITRA), the 2015 campaign will reach participants in Australia, Japan, Malaysia, Singapore, South Korea and Thailand.

The second edition of “Asia Super Team” will award the winner with an incentive trip to Taiwan

Registration for the “Asia Super Team” competition closes on Aug. 30. The final winner will receive an incentive travel package to Taiwan worth more than $50,000. In addition, MEET TAIWAN will also make a $5,000 cash donation to a non-profit organization of the winning team’s choice.