An innovation in accounting education was initiated in Singapore on 1 July 1991 with the inauguration of the Master of Business Administration (Accountancy) programme by the School of Accountancy and Business of the Nanyang Technological University. The programme was launched to meet the need for good managers, of which there is a dearth in Singapore. This innovation deserves mention and consideration for it seeks to achieve three goals: to provide graduate business education, to provide accountancy education as a functional emphasis, and to satisfy the professional requirements stipulated by the accounting profession in Singapore. A brief account is given of the programme, the context of its development and the planning and design process. We also address some misgivings about such a programme.