Inspiration? In all honesty, music inspired me. In particular, it was “Sins of My Youth” by Neon Trees. However, for photography, the idea of sparklers or fireworks in the night sky and drawing with them, etc. sounded really appealing and fun to do. For the sepia tones, I decided to look up artists with really nice sepia tones. I stumbled upon Lorne Resnick and loved the colours…or rather, lack thereof. I do not photograph wild animals, so something more simplistic seemed better. The idea for sparklers popped into my head and I found some really great photos: [photos are courtesy of the websites they are linked to!]

As for my model, I needed someone with long arms, someone tall. This way, I could write “SINS OF MY YOUTH” on his arms on one arm and have him holding a sparkler in the other. Finally, I just wanted a simple black background that I could write lyrics on. From there, I would only colour “SINS OF MY YOUTH” located on his arm, and the sparklers bursting with all sorts of colours. The background would consist of lyrics or words that depict the idea of a sinful, but fun youth. Live free, live young, always. Or something of that essence. The piece is not supposed to be very light or very dark, so it is a contrasting piece of both aspects.

Find and recreate a surrealistic piece of art. First, via the internet[, search] for works of art found within the surrealism genre. Choose one as your inspiration piece. Save it to your flash drive. Break the piece down into parts. Over the weekend, use your digital camera to photograph similar elements. Using Photoshop, manipulate and blend your individual photos together to recreate your inspiration piece.

Once your surrealistic art is created, use it within a poster design for an Art Exhibition as spec’s below. Brainstorm and sketch at least 8 layouts and/or variations for your poster. Utilize visual hierarchy and the Z Pattern to compose your poster layout.

LETTERHEAD is defined as stationery printed with the name and address of an organization. It is important to maintain the function of the piece when designing. A large area in the centr of the document must be relatively free of design. The layout must allow for text to be printed or written on it for communication purposes. The letterhead and ENVELOPE layouts need to be consistent with the business card design. This includes such items as the fonts, design elements, type size, look/feel, colours, etc. For this part of the assignment, create a letterhead and envelope design with the specs below. When designing, pay close attention to the way elements align on a grid.

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TOP: LETTERHEAD

BOTTOM: ENVELOPE

I chose to use Barky’s Biscuits, yet again. I happen to like these designs better than my METRO ART GUILD from Assignment #9.

Business cards are cards bearing business information about a company of individual. They are shared during formal introductions as a convenience and a memory aid. Traditionally, many cards were simple black text on white stock. Today, a professional business card includes one or more aspects of striking visual design. For this assignment, design a business card that utilizes your logo/company name from Assignment #9. First, decide what your visual hierarchy will be. Then, sketch at least 8 card layouts and/or variations of layout design.

A LETTERMARK is a type of logo consisting wholly of an abbreviation – Usually a company’s initials. When building a brand, companies oftne do so using lettermarks. This is especially true when a company’s name may be hard to pronounce, or when there is difficulty translating a company’s name when doing business on an international level

Another type of logo is called the WORDMARK. This includes a company’s name or brand into a stylized font that tries to convey the idea of what the company is about. Typically, script fonts are used to imply a sense of formality or refinement whereas thick fonts display strength and power.

For this assignment, design a lettermark and a wordmark. First, choose a company name from the list below. Decide whether a lettermark of a wordmark style logo would be a more appropriate design. Research the industry, colourfont, etc. and sketch at least 5 possible designs and/or variations. Then, create the logo in Illustrator.

Second, choose a different company name. If you’ve already created a lettermark, then design a wordmark for this company or vice-versa. Research the industry, colourfonts, etc. and sketch at least 5 possible designs and/or variations. Then, create the logo in Illustrator.

For this assignment, you will design two combination marks, Begin by choosing a company name from the bucket. Decide which industry this company fits into. Be sure your logo reflects the characteristics and feel of that industry. You will need to add colour that is relevant to the design and theme. Your two logos should be completely different in design. As well, one of them will have two colours, the other will have three. Research and determine your intended audience, appropriate colours and style for the company/industry. Sketch at least 10 different thumbnail variations. From there, choose your best to begin designing in illustrator.

Don’t forget to use Pantone colours and focus on SIMPLIFYING and STYLIZING your artwork to add interest.

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Out of the bucket, I blindly chose Prime Steak House and designed two logos for this. I chose a simple logo and a slightly more complex logo.