Mr. Pogue noted that after he finished his initial review,
e-mail problems cropped up that Apple said affected a mere one percent of the subscribers. That was estimated to be about 20,000 people, and it seemed like every one of them e-mailed the NYT writer.

"Maybe it wasnit such a hot idea for Apple to launch four enormously complex initiatives -- the iPhone 3G, the App Store, the iPhone 2.0 software update and MobileMe -- all on the same day," Mr. Pogue wrote. Worse, when Mr. Pogue, deluged by complaints, contacted Apple to find out what was being done to solve the problem, Apple provided only an
apology.

"Itis amazing that Apple doesnit recognize this situation. This is an airplane thatis stuck on the runway for hours with no food or working bathroom. And the pilot doesnit come on the P.A. system to tell the customers what the problem is, whatis being done to fix it, how much longer they might be stuck, and how he empathizes with their plight. Instead, he comes on once every three hours to repeat the same thing: iWe apologize for the inconvenience.i," Mr. Pogue noted with restraint.