Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

Some people think blogging is easy: Write it and it will be read. If you’ve ever written a blog post, you know that’s not true, and it’s hard to craft a post people will read and share. This infographic will help you put together a share-worthy post.

Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices.

And above all, emails must contain a meaningful call-to-action.

After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it.

You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love....

Your website “About Page” won’t be a common entry point for visitors. But it could be a common exit point. Pity too. The About Page will be one of your most visited pages on your site. An inevitable stop for first-timers. Why are website About Pages a major cause of visitor exodus? They’re narcissistic. They don’t move readers ... Read More >

For the people to read your quotes or important facts, it's essential for you to present them in the unique possible way. The information that's delivered to your readers via visual medium is read more. In fact,

Have you ever gotten a sense of déjà vu while reading a book or watching a movie that’s otherwise totally new to you? Obviously you have— so many stories are built on the same foundations of archetypes and tropes. Stripped of complexities, all stories are basically the same: an individual ventures into the unknown to acquire something they desire.

That’s not a new idea— Joseph Campbell broke the door down in 1949 with his book, The Hero With a Thousand Faces. Odysseus, Christ, Captain Ahab, Gautama Buddha, Jane Eyre, Luke Skywalker… different names and faces, different times and places, but all the same story. Not only that, the same effective story. What Campbell called “The Hero’s Journey” has resonated with humanity for millennia, and is the root for so many stories that we cherish.

So why wouldn’t this apply to public speaking? Any muttonhead can tell you that good speeches tell a story. This infographic will show you exactly how Campbell’s 17 Steps can lead to storytelling success. It doesn’t matter if you want to discuss Martin Luther King’s march to Selma, why you deserve a raise, or Walking Dead plot summaries. The Hero’s Journey can apply to almost any presentation.

The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month?

I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter.

I think the potential of this platform is vast. It’s easy, it’s collaborative, it’s real-time, it’s fun to the point of being addictive. It’s a content-creation machine. It’s a network of personal “television shows.” New users are already spending an average of one hour a day on this brand new forum....

Great infoSocial media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.

Storytelling for business success stories are usually confined to large corporations who can afford multi-media applications. Small business seems to get ignored. Yet, for small business, the principles are the same, and the the concept is just as important.

This article by Megan Hannay of the Content Marketing Institute, is one of the few I've come across that zero's in on business storytelling for small businesses. In it Megan states, "especially for small, family business, telling the story of the people, their motivations, and their journey is intrinsically interesting." Additionally, she provides some great questions that any business owner should answer while constructing their brand story.

Every brand tells a story, accidently or on purpose. This article provides some great tips on how to tell the "on purpose" kind.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.