Minimally Processed and Plant-Based

We cut out the cr*p so you don't have to worry about whether our products are safe for your baby. Never ever, ever will you find: Sulfates, parabens, phthalates, or synthetic fragrances. We also never test on animals! We love our furry friends too much for that.

Made For Every Body

Our formulas are developed for babies but they're also as hardworking and multi-tasking as you are. So each can be used by every member in your family (you included!) and often have more than one use. Your super-hydrated skin will thank you.

Minimally Processed and Plant-Based

We cut out the cr*p so you don't have to worry about whether our products are safe for your baby. Never ever, ever will you find: Sulfates, parabens, phthalates, or synthetic fragrances. We also never test on animals! We love our furry friends too much for that.

Made For Every Body

Our formulas are developed for babies but they're also as hardworking and multi-tasking as you are. So each can be used by every member in your family (you included!) and often have more than one use. Your super-hydrated skin will thank you.

Products for every body

if something works for our babies, it can—and should!—work for us, too. All of our products are formulated for tiny humans, but with every body in mind. Because we are all about doing more with less.