Hoe Noah B. Heller hun logo ontwerp begonnen

Samenvatting

We are a new organization looking to use creative and high-impact tactics (e.g. edgy advertising, out-the-box on the street actions, compelling online campaigns, creative press events, etc.) to remind voters that Gordon Smith voted with Bush 90% of the time

We will be more edgy and confrontational than a traditional candidate. We wish to develop an identity consistent with this bolder aura.

Bedrijfsnaam

a new organization looking to use creative and high-impact tactics (e.g. edgy advertising, out-the-box on the street actions, compelling online campaigns, creative press events, etc.) to remind voters that Gordon Smith voted with Bush 90% of the time; he is a hyper-conservative who is trying to pull the wool over the eyes of Oregonians and pretending to be a faux-moderate.

Tone

We will be more edgy and confrontational than a traditional candidate. We wish to develop an identity consistent with this bolder aura. We wish to develop an iconic identity that quickly and dynamically highlights the close relationship between Bush and Senator Smith.

To that end we are looking for an identity that has three parts:
-

A logo that is of a lapdog with Gordon Smith's head.
- The name of our group - Bush's Lapdog
- Our tagline - Time to send Gordon Smith to the doghouse.
(I am not yet sure if we should keep the period or not?)
- One version of our logo should have the domain http://www.bushslapdog.org, one version should not .

Gewenst

- Color- up to you, however the logo should also look good when printed in B&W.

- Style- Bold, but not too clever so that the meaning of our identity is obtuse.

Usage- We will use this as the header for our site/blog (bushslapdog.org), prints ads, stationary, billboards, t-shirts, etc.