Optimizing Textual Page Elements

Meta Title Tags – these tags appear in search engine results and entice users to click. Make them readable and concise. The Moz Title Tag Preview Tool will let you see how your meta title tags will appear on the SERP.

Meta Descriptions – these can improve your click-through rate and are often used as text that shows up in a search engine result.

H1 Header Tags – include keywords, as these function as a headline for your page.