Mount Sinai IPA

Mount Sinai Independent Practice Association (IPA) had thousands of actively engaged members. The one thing it lacked was a website that catered to existing members – and inspired others to join in.

A website that clicks

We knew that building an authentic connection with different audiences was key to the success of Mount Sinai IPA’s website. To that end, we conducted one-on-one interviews with members of various stakeholder groups.

Insights gleaned from these conversations forged an engaging user experience – one that valued big images and branded background patterns. In terms of the website’s messaging, we teamed up with Mount Sinai IPA to craft concise yet meaningful copy, ensuring visitors were properly informed and pointed in the right direction.

Moving into development, we carefully migrated thousands of members into a new user database. Each user was able to view a secure, members-only area that featured essential documentation regarding pricing, provider coverage and more.

Furthermore, we ensured the website was incredibly easy to manage, laying the framework for a digital presence that would grow as the organization did the same.

A website that clicks

We knew that building an authentic connection with different audiences was key to the success of Mount Sinai IPA’s website. To that end, we conducted one-on-one interviews with members of various stakeholder groups.

Insights gleaned from these conversations forged an engaging user experience – one that valued big images and branded background patterns. In terms of the website’s messaging, we teamed up with Mount Sinai IPA to craft concise yet meaningful copy, ensuring visitors were properly informed and pointed in the right direction.

Moving into development, we carefully migrated thousands of members into a new user database. Each user was able to view a secure, members-only area that featured essential documentation regarding pricing, provider coverage and more.

Furthermore, we ensured the website was incredibly easy to manage, laying the framework for a digital presence that would grow as the organization did the same.