The idea is that the erudite pro helps set it up and show you how to use it.

The customer gets a free hour with the delivery-toting maven, who can explain how to setup and connect devices like Sonos music systems or Lenovo laptops.

Trendy Geek Squad?

Isn't this like Geek Squad, the Best Buy-affiliated in-home tech installation service?

Well it is, kind of, except that in addition to regular consumer technology like boring old Lenovo laptops as found in your average suburban Best Buy, Enjoy's sparkling website also sells a powered skateboard, pedal-assisted bike, and even the cutting-edge DJI Inspire 1 drone.

Enjoy's techs will help you set it all up. There are no washing machines to be found.

Product range

Best Buy does sell some of the same stuff—GoPro cameras, Microsoft Surface Pro 3 tablet, and Xbox One gaming console, for example—but in the Best Buy-owned Geek Squad's case, you've got to pay for the crack aficionado to perform the setup. Geek Squad charges $29.99 for a setup call-out, for example.

Apple retail influence

"We have to deliver a product and a person in as few as four hours," he said in the interview.

Johnson said that you could pick out a new AT&T smartphone at 2:00 and get your hour with the trained authority by 6:00. So it clearly becomes a logistics exercise too.

Next Christmas?

Is it for us, readers? I think that it's highly unlikely that anyone reading this blog is going to want or need the services that Enjoy provides—part of the fun for us techies is buying the gear and getting it to work, or not.