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RADNOR, Pa.,
May 2, 2013 /PRNewswire/ --
Lincoln Financial Group (NYSE: LNC) announced today that its 2012 advertising campaign won the Gramercy Prism Award for Best Insurance Media Strategy in the Journal of Financial Advertising and Marketing's (JFAM) annual Financial Media Strategy Awards. Lincoln Financial's Chief Life Officer® ads, part of the You're In Charge® campaign, use creative and empowering messaging to connect intimately with people in the roles of CEO/CFO of their life.

"Now more than ever, the right media strategy can make or break the success of a financial marketing effort," said
Bill Wreaks, Chief Executive Officer, The Gramercy Institute. "The JFAM Financial Media Strategy Awards honor those brands, like Lincoln Financial, that are connecting with their customers in powerful, effective and efficient ways. This year's winning media briefs were truly exceptional and they demonstrate that today's top financial services marketers truly understand this new world order of financial media."

The JFAM Financial Media Strategy Awards recognize and honor strategic excellence in financial media. Each year, only 15 awards are extended to media teams who have demonstrated excellence across a variety of different criteria.

"We are honored to receive an award for Best Insurance Media Strategy from JFAM," said
Dave Wozniak, head of advertising, Lincoln Financial Group. "Through education and awareness, our goal is to help people take charge of their financial futures. We believe the Chief Life Officer campaign presents an engaging way to share an important message, which is that everyone should feel empowered to make the best decisions for themselves and their families."

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the
Philadelphia region, the companies of Lincoln Financial Group had assets under management of $186 billion as of March 31, 2013. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; employer-sponsored retirement plans; savings plans; and comprehensive financial planning and advisory services.

For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit
www.lincolnfinancial.com.

The Gramercy Institute publishes The Journal of Financial Advertising & Marketing, a professional journal devoted to sharing expert opinions in and about the financial marketing industry. The company also manages The Financial Marketers' Alliance, a network comprising over 1100 financial marketing professionals, worldwide and through its Gramercy Institute hosts numerous events each year around financial marketing-related topics.

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