28th Jul 2010

Vapiano Restaurant, Albert Lane

Have you ever wondered why some marketing works and some doesn't? Want to understand more about the triggers that make consumers want to buy your product or service? Need to fine tune your message so that people act?Come along to the July Networx event.

Effective public relations is a vital force in the power of persuasion because it can alter individual perception and lead to changed behaviours. Businesses, non-profits and associations sink or swim depending on how well they employ this crucial dynamic.

When it comes to effective communication in order to persuade a certain response, a message that cuts through to the people you are trying to reach needs to be crafted in a way that's engaging and easily understood.

Sally Bagshaw, copywriter and owner of Snappy Sentence, together with Marissa Tree of Red Agency, will explore these key elements of influence that you can use to help your customers convert.

Thanking our Sponsors

Venue: Vapiano | Essentially, Vapiano means ‘live easy and relaxed, live healthy and longer’, which is the approach Vapiano has taken to its food service. Vapiano is the definition of a new ‘fresh casual’ approach to dining where people can get good quality food quickly without having to pay the earth. Vapiano is open from 10am to 12am every day in the new Albert Lane, just off the Queen St Mall, Brisbane. Call 07 3221 4933 for bookings.

Event Giveaways

A web content consultation with Sally Bagshaw and 'Influence: The Psychology of Persuasion' book, valued at over $200, courtesy of Snappy Sentences. The consultation consists of a one hour Skype (or phone) consult to discuss the goals of your website, your target audiences, and your key messages. Separate prize draw.

$150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 08-09 for Best Hairdresser). All attendees receive a 50% off all services voucher the 1st appointment for you and/or a friend (excludes perms or hair extensions).

Vapiano Restaurant

Venue Sponsor

When you bring Italy and Australia together you get some good things, but you get even better things when you bring Italy to Brisbane – like The Veronicas and Brendan Fevola. Brisbane is the first Australian location for successful international restaurant chain Vapiano, located in the CBD’s newest development hot-spot Albert Lane. The Vapiano team creates good old-fashioned Italian recipes using only the best local meat, produce and cheese. And when they say local, they mean local. Vapiano sources its fresh produce from within 150 kilometres, grows its own herbs and makes fresh pasta and pizza in store every day. Vapiano’s aim is to get food from farm to fork as quickly as possible.

Essentially, Vapiano means ‘live easy and relaxed, live healthy and longer’, which is the approach Vapiano has taken to its food service. Vapiano is the definition of a new ‘fresh casual’ approach to dining where people can get good quality food quickly without having to pay the earth. The selection of over 50 pizzas and pasta combinations range from $13 to $19 with salads from $7 to $13, complemented by a beverage list including local and international wines, beers and soft drinks.

Vapiano Albert Lane has more than 75 staff working busily behind the food service counters to prepare fresh meals as they are ordered. The company’s approach to customer service is the first of its kind in Australia, whereby diners are presented with a chip card on arrival which they can charge all food and drink to as they order and then pay at the end. The Vapiano concept began in Hamburg, Germany in 2002 and is now well established with more than 65 locations worldwide. Another 100 stores are currently in development in the United States, Europe and the Middle East. There are four locations planned for south-east Queensland and two locations in Sydney in the next two years.

Vapiano is open from 10am to 12am every day in the new Albert Lane, just off the Queen St Mall, Brisbane. Call 07 3221 4933 for bookings.

Lucid Photography

Fairchild Audio Visual

Superfox Merchandise

Sally Bagshaw

Director, Snappy Sentences

Sally has been a copywriter for 15 years. She is the owner and Director of Snappy Sentences – a Brisbane-based copywriting business that specialises in writing for the web.

After studying business communications at QUT, Sally soon transitioned to the online world and hasn’t looked back. Her clients are a variety of large, small, private and government organisations including UQ Sport, Personalised Plates Queensland, Griffith University and HotFrog. She writes everything from banner advertising and landing pages, to message strategies, style guides, and traditional offline communication.

She will use her experience and knowledge to show you how to shape effective communication tools so that your message gets across. She will provide practical examples that you can take away and apply in your business.

As Red Agency Brisbane’s Team Leader and Senior Account Manager is to produce consistent results for its clients and provide strategic direction on the key accounts, as well as manage new business and guidance for the growing team.
She has worked with a number of brands including The Coffee Club, PPQ, Vapiano Australia, Fairfax Digital, South East Qld Healthy Waterways, Herron Todd White, and Lenard’s.

Marissa maintains close relationships with a wide range of media in Brisbane and throughout regional Queensland, and a broad network of national and interstate contacts across both consumer and trade media.
She is well-versed in the large number of new and emerging digital media outlets that can all be leveraged to maximise communications campaigns, including blogs, Twitter and Facebook. She recently launched a blog called Connectuation which explores the connections between new and traditional communications.

Marissa holds a Bachelor of Business from QUT with double majors in Marketing (integrated marketing communications) and Management (organisational consulting) and is the Vice President of the Queensland council for the Public Relations Institute of Australia.