20 September 2013

To celebrate the last day of summer and in support of the Soil Association’s Keep Britain Buzzing campaign, Le Pain Quotidien will be giving away free cups of organic coffee on the morning of 23 September, the last day of summer. The free coffee will be available around different Le Pain Quotidien restaurants across London.

The Soil Association’s Keep Britain Buzzing campaign aims to save the UK’s declining bee population through the banning of neonicotinoid pesticides and promotion of organic farming practices. The campaign saw a victory for the bees recently when the EU voted to suspend the use of three neonicotinoid pesticides in agriculture – widely believed to be one of the main reasons for the decline in bees. But there is still much more that needs to be done to halt the declining population.

The Soil Association formed a partnership with Le Pain Quotidien earlier this year. Le Pain Quotidien’s philosophy is founded on sourcing the highest quality ingredients, which are good for the earth and their customers.

Georgina McLeod, campaigns director at the Soil Association said: “We’re delighted to be working with Le Pain Quotidien to save Britain’s bees. We want to promote bee-friendly organic farming and show that everyone can make a difference by simply changing their shopping habits. Our campaign branding on the cups will help raise awareness and let people know how they can help save the bees.”

Clotilde Goupil de Bouillé, Brand Marketing Manager at Le Pain Quotidien said: “We’re excited to be part of this wonderful initiative. Nine years ago, Le Pain Quotidien made the choice to serve only organic coffee & organic milk. We believe this is good for our bodies, our communities, and the environment. This campaign will deliver a strong message around our restaurants for a better Organic September!”

The Soil Association and Le Pain Quotidien are working together to highlight the threats bees face and encourages us all to take action to protect bees. The Soil Association’s Keep Britain Buzzing campaign was launched to promote bee-friendly organic farming and to help bee populations recover by ensuring there are plenty of domestic and agricultural bee-friendly habitats around the UK.

Notes to Editors
• Find more information about the Keep Britain Buzzing campaign: http://www.soilassociation.org/keepbritainbuzzing
• Find out more about Le Pain Quotidien: http://www.lepainquotidien.co.uk/about
• The promotion is run at 5 locations only (addresses below):

Le Pain Quotidien St Paul’s
2 St. Paul's Churchyard
London EC4M 8AP

Le Pain Quotidien Soho
68-70 Wardour Street
London
W1F 0TB

Le Pain Quotidien Highgate
86 Highgate High Street
London
N6 5HX

Le Pain Quotidien Mayfair
16 North Audley Street
London
W1K 6WL

Le Pain Quotidien Chiswick
214 Chiswick High Road
London
W4 1PD

The Soil Association
The Soil Association was founded in 1946 by farmers, scientists, doctors and nutritionists to promote the connection between the health of the soil, food, animals, people and the environment. Today the Soil Association is the UK's leading membership charity campaigning for healthy, humane and sustainable food, farming and land use. To find out more visit www.soilassociation.org

Le Pain Quotidien
Le Pain Quotidien was founded in 1990 in Brussels. It is a home-from-home that inspires those who wish to be transported to a period of time that embellishes the habits of good eating with the values of simple ingredients grown and harvested from safe, fair and sustainable agriculture. Today with 23 restaurants in London we carry on this commitment to age-old traditions that have stood the test of time. www.lepainquotidien.co.uk