5 Iconic Window Displays and What We Can Learn From Them

From the crazy to the controversial, retail window displays are fast becoming one of the most popular ways for stores to get their products noticed. With storytelling, colour coordination and shock factor all part and parcel of creating an impactful display, retailers are starting to think outside the box when it comes to finding ways to appeal to their audience.

We’ve previously looked at some of the world’s best shop window displays, and today, we’re taking it one step further by telling you what you can learn from 5 of retail’s most iconic window displays.

1. Harrods

Harrods hit the headlines in 2009 when its annual Hallowe’en display was unveiled. BigStuff Design was tasked with creating the attention-commanding display of the Wicked Witch of the West’s legs, which appealed to adults and kids alike. Inside the store, The Wizard of Oz theme continued, and proceeds from the sales of all custom-made ‘ruby slippers’ were donated to Great Ormond Street Hospital.

How can you replicate its success?

Go big. Create a display passersby can’t ignore. No one said retail window displays have to be confined to the building. So, as long as you have permission and aren’t creating a potentially dangerous situation, think of ways to use the outside of your building and incorporate it into your display.

2. Louis Vuitton

With the combined notion that it takes security seriously alongside the playful concept that its bags are so desired that they require several security cameras on them at once, Louis Vuitton created this unforgettable shop window display. By throwing the spotlight on a part of the shopping experience that’s usually avoided, Louis Vuitton ensured its display couldn’t possibly be ignored.

How can you replicate its success?

Bring your products into focus in a way that’s never been done before by thinking about ways to blur the line between what your store sells and how it operates.

3. Fortnum and Mason

London’s Fortnum and Mason is renowned for keeping the front of its store free from window graphics – but this changed earlier this year when the store allowed its windows to be taken over by an Alice Through the Looking Glass theme. Breaking with a 309 year tradition, the iconic store received extensive media coverage and was propelled into the spotlight.

How can you replicate its success?

Do something no one will expect. Whatever your store is famous for, flip it on its head and give people something to talk about. Impress them with your marketing and the products will sell themselves.

4. Hermès

Earlier this year, Hermès Sydney collaborated with South Korean artist Gwon Osang to create a series of installations that depicted humans and animals through the ages. Blurring the line between reality and illusion, Osang created thought-provoking installations that forced the public to recognise the correlation between history and contemporary culture.

How can you replicate its success?

Collaborate with other brands, designers and artists. This way, you’re guaranteed to reach a wider audience and can benefit from the status of the person or company you’re working with. Whether this is a charity, artist or celebrity, the more connections your business can create the better.

5. Saks

This mirror-image display created by Saks commands the attention of passersby, as they try to figure out if the ‘mirrored’ mannequins are dressed exactly the same as the featured figures. That, coupled with the unusual positioning of the models means people can’t help but give the display a second look.

How can you replicate its success?

Force passersby to look twice. Traditional window displays can look tired and dull, and are often ignored by busy pedestrians. In order to guarantee that your store window causes a stir, create a display that plays with logic – forcing potential shoppers to stop and take notice.

Ready to find out more about how high quality window clings can help you create impactful visual window displays? Explore our wide range of products and get in touch to let us know what we can do for you. You can reach us on 0191 419 8655, where a dedicated member of our team will be happy to help.

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