This Week in Native Ads 8/17

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Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together.

One big thing
The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not 100% but it’s a great thought.

Facebook's message to media – we are not interested in talking to you about your traffic… that is the old world and there is no going back.

^ Reminds me somewhat of what the DotDash CEO was saying on a DigiDay panel a few months back. When queried about Google taking data and putting it in the search results – which in the short term decreased page views. They have leaned in to it, Google's role is to deliver timely information, but readers want more, we provide that. DotDash has been doing quite well recently…

Explosions across the native/content space: Signs of consolidation or growth?

Campaign of the week

Branded experience in to content. The smart leverage of any PR activity. This Atlas Obscura and Blue Point partnership celebrates summer Fridays with a Friday off, up to the new Blue Point brewing facilities. A good craft beer example.