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As security online becomes a greater concern and issue in this day and age, SSL connections are becoming more the norm. This stands for secure sockets layer and is basically a secure tunnel which information can be exchanged between a user of a website and the website itself.

If your website is still a static HTML based site, you're not alone. There are still millions upon millions of these static such sites which exist all around the world. HTML has a few benefits to its credit, including simplicity. It's clean and works on without issue on most browsers and devices. But there are innumerable reasons to switch to a content management system such as WordPress or Drupal.

YouTube search engine optimization is different than optimizing content for the search engines on your website in practice, though in principle it's very similar. YouTube is owned by Google, and if you've ever done a Google search for something then you've likely gotten a number of YouTube videos in the organic results.

Search engines such as Google have hundreds if not thousands of ranking factors which they take into consideration to determine the ranking order of web pages and content in their search engines for any particular given term.

Increasing your click through rate in the SERPs or search engine results pages is one of the user metrics (see what are user metrics) which can have a very positive (or negative) influence on your ranking.

A great title for your post/page/article is the best way to ensure a good click through rate in the SERPs which in addition to bringing in traffic, it actually helps raise your ranking even higher, so it's paramount that you begin every new piece of content you create on site with an alluring title. It's the first impression you can make, so let's make it count. In this article we'll cover some examples of great titles.

Even now in 2016, keyword research is still immensely important for finding the right keywords to implement to your content. There are four major points of criteria which you need to fulfill to find the right keywords to base your content around, so without wasting any time, let's talk about how to do keyword research correctly.

Link earning is still very much the foundation of SEO and is likely to not go out of style anytime soon. It's an indication to the search engines that you have good content which is worth linking to, a virtual thumbs up from another webmaster from ideally an authority site.

An authority site is a slightly generic and admittedly ambiguous term for a website with a great deal of authority. Perhaps the better question to answer is what gives a website authority, so let's address and answer the question of what is an authority site right now in this article.

What Is An Authority Site?

A site is said to have authority based on a small handful of criteria:

White hat SEO refers to search engine optimization which is search engine friendly, or in other words tactics of SEO which won't get you penalized.

Google likes white hat SEO techniques because they don't set out to game their system. A lot of white hat techniques are not even thought of as being SEO related many times because these include things which webmasters would do anyway.