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Honey Bunches of Oats

A cereal for the entire family. It brings the bunch together, we like to say.

The Challenge

The days of sitting down at the breakfast table to eat of bowl of cereal—and dig the toy out of the bottom of the box—are fleeting. How can Honey Bunches of Oats keep customers excited?

Our Solution

Leveraging augmented reality technology, we created the Bunch of Beats app to revolutionize the cereal-box game experience. When app users scan the back of a box of Honey Bunches of Oats, the video-playing function triggers—plunging eaters into a rich, immersive experience right at the kitchen table.