This month’s Cover Story attempts to capture a panoramic screenshot of online optical retailing, from how traditional brick-and-mortar stores are dipping their PD sticks into this tsunami of internet activity (“When Will Brick Add Click,”) to how online-only dispensers are addressing the needs of a customer who is also a patient with a unique prescription(“Online Retailers Talk Shop,” page 44); from the latest Vision Council statistics that corroborate the fact that “the number of buyers who will use the internet to buy eyewear in the future will increase” (“Vision Council Internet Report,”to websites that provide consumers with the best of both worlds of brick and click, launching distribution models that sync up the online world with traditional dispensers (“Brick and Click Sync Up,”). ■