Best Email Marketing software for your needs

There is no single best solution. Move the sliders on the left according to your priorities, and the list will reveal your personal winner. You may also compare the apps head-to-head and see all the arguments for each contender.

Best Email Marketing Software: Characteristics and Important Criteria to Consider for your Decision

Email marketing software allows you to send commercial emails and newsletters to a group of subscribers. Most email marketing software offers a wide variety of tools and features, some to help you attract new customers, other to help you track your current marketing campaigns. Most apps allow you to choose to pay on a monthly or yearly basis. If you choose to pay yearly, you'll get a pretty significant discount. Some systems also charge depending on the number of emails you send. When selecting an app, it's important to find a system that caters for your specific needs. In general, it is important to look out for the following criteria:

PRICING

Based on your conversion rate and the volume of emails you send every month, you can select a model that fits your needs. Also, if you're planning to send out long term campaigns you can save money by paying on a yearly basis. A few of these apps charge based upon the number of emails you send, and some of them even have sneaky hidden fees, so by careful when choosing.

DESIGN

All of these services allow for various design options. Some offer many templates to choose from that you can tweak to suit your needs.

There are some services that offer better templates out of the box, so if you don't want to spend a lot of time on design, those might be for you.

FRONTEND FEATURES

This section is all about the features that your subscribers will see. It will tell you how easy the templates are to navigate, and what kind of things you can put in the emails. It will also tell you how useful these features are for different types of campaigns.

BACKEND FEATURES

The user interface is really important when looking for a good email marketing app. If the user interface is confusing, it can be a big pain to get your emails sent out efficiently. This section will tell you all about the user interface and will help you to make a choice that has the right balance of features and usability.

STATISTICS AND CONTROLLING

Reports and statistics are a strong point for email marketing campaigns, since you need the stats in order to improve your delivery and open rates, as well as the efficiency of your signup forms. Without proper data and a solid analytics dashboard, it's difficult to improve open rates and conversions.

FLEXIBILITY

This section will tell you how easy it is to adapt a particular email marketing app to your needs. Most apps will have different templates with many different uses, but some are more fully featured than others.

AUTOMATION

Any email marketing app worth its salt will provide at least a modicum of automation. This section will discuss what different kinds of automated emails you can send, and how easy it is to set up automated messages.

EXTENSIBILITY

Usually, all email marketing software provides enough features for everyone. If there is email marketing software that you like, but it is missing a feature that you need for your business, there might be an extension that can integrate that feature into your email marketing dashboard.

SUPPORT

It can be difficult to get stated with a new piece of software, so good customer support is crucial. This section is all about the effectiveness of the support department of each respective application.

It's important to be able to get help quickly. Support can be offered live via online chat or phone, but many companies also provide knowledge bases, eBooks, videos or forums online.

To select the best Email Marketing software for your specific needs, adjust the sliders on the ranking page. If a criteria is important to you, move the slider to the right. If a criteria is not important to you, move the slider to the left. The ranking will re-order accordingly. When you're finished the software that best meets your needs will be at the top of the list. You can also get a head-to-head comparison of any two apps by clicking on Compare. The comparisons are very detailed. You'll find arguments for both apps for each criteria. For an example, see the comparison between GetResponse and AWeber.