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The CEO over at Hasbro has recently published a bunch of interesting information about the company's Q2 progress, including some good news about the Hub. I'll drop some TL;DR bullet points here for everyone too lazy to read through it, but if you are interested, the article is right here!

Internation business now just as important as the USA (Probably a good indicator on why we see so many variations of pony popping up lately!)

Friendship is magic recieves an entire dedicated section in the article, with piles of praise.

Friendship is Magic is a top-rated program in Canada. (Keep up the good work canadian bronies!)

30% increase in toy sales in Canada since FiM aired

53% increase in rating for FiM's timeslot in the UK on the boomerang channel

Hub doing really well, and signing deals in studios around the world.

Sounds like it's pretty damn successful! The article continues on with a bunch of other brands and numbers you might find interesting. No mention of the "surprise pony demographic" at all, which is a bit sad, but at least the 8-11 year old girl section is enjoying it.

Feel free to bombard me in emails if I got anything wrong. I don't exactly have a whole lot of time to run around researching everything in detail!