It's simply a block in the shape of a phone that doesn't make calls, doesn't send texts, isn't able to surf the Web, and won't alert you to any important notifications. In fact, it doesn't do anything. All you do is hold it.

On the plus side, it has long battery life, is waterproof, won't shatter and will never need an upgrade! And, as the noPhone sites states, it's a "technology-free alternative" for those who need to constantly be holding their phone.

Here are some testimonials from the noPhone site:

I used to sleep with my phone in my hand, but my night terrors would cause me to hurl it across the room in an unconscious panic. With the noPhone, I can still enjoy the comfort of holding a phone in my sleep, without waking up to a shattered screen. Thanks, noPhone. -David H

With the noPhone, my eye contact skills have improved 73%. -Whitney R

Not a real phone. -Katie

What do you think? Is the noPhone a good solution to smartphone addiction or just a clever gimmick? Let me know what you think by posting in the comments below.