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Spotted at DA&D judging week

I was wandering around looking at the work at D&AD judging week when this one caught my eye. Even Stella Artois – known in certain circles as “wife beater” for bringing “rocket fuel” lager to the general public in the 90s- is getting in on public good branding.

At first sight you think that the brand is getting in touch with its old-fashioned self with the line “Buy a Lady a drink”- Port and Lemon perhaps? Half of bitter Shandy ? A Babysham? But no in fact the brand is supporting clean drinking water in emerging economies…who would have thought it.