3 more singers go virtual

I may have been premature when I announced that immersive movies were the killer app for virtual reality. What was I thinking? Who wants to spend two hours in a bulky headset?

Obviously, the killer app for virtual reality is going to be music videos. The length of a song is just about the right amount of time for an easy introduction to VR, and after you’ve watched it, you can pass it around to all your friends. Plus, music videos typically require minimal interactivity — you sit there and you watch, and maybe move your head around. That’s perfect for the processing capacity of a typical smartphone.

And I’m not the only one who thinks this way.

(Image courtesy Third Man Records.)

Jack White just launched his “Third-D” virtual reality app for anyone with an Android phone and $10 to $20 to spend on a Google Cardboard frame.

“You’re literally inside the show, front of stage with the band,” said Phil Harvey, creative director of Coldplay, in the press release. “The quality of this virtual reality experience is far superior to anything else out there. It’s pretty mind-blowing.”

The first clip from the concert, from the song “A Sky Full of Stars,” will be released soon through the NextVR app, with the rest to come later.

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.

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