In this edition of Weekly Focus APAC: Singapore Pilots Locker Service to Support E-Commerce Growth; Starbucks Brews Up Virtual Store with Alibaba; JD.com & Intel Launch IoT Lab for Smart Retail; and Lazada Replaces CEO After 9 Months.
Singapore Pilots Locker Service to Support E-Commerce Growth
Singapore has launched a pilot for a last-mile delivery service that aims to offer parcel collection points in public spaces across the city-state.
Called ‘Locker Alliance’, the service was introduced to support the growth of e-commerce [...]

Due to the flurry of follow-up questions to last week’s article on the Blind Spots of Fraud Detection, Dr Augustine Fou, ad fraud and cybersecurity researcher, shares in this piece ‘plays’ that marketers can run themselves to reduce ad fraud while their campaigns are still running – this means fewer dollars going to cyber criminals and more dollars going towards ads that are shown to humans. As Dr Fou explains, this is far better than using fraud detection reports to [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The service layer is changing. Whether a battle, a war, a fight for supremacy, a fight to the death, or maybe a strategic game of chess, the outlook for the service layer of 2019 will certainly be an interesting one. Industry experts share their views.
Marketing’s board-level importance will grow
“Experience is the new battleground for brands to drive growth. Eighty-seven percent [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. TV represents a massive opportunity, but there’s some work to be done. Experts share their views on how the TV industry will ready itself for its inevitable connected future.
Ad models will catch up to user experience
“The oft-quoted golden age for TV has meant an explosion of high-quality content and ways to watch. 2019 will see advertising models finally catching up [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in new, more sophisticated ways, across new forms of digital media? Experts share their thoughts.
Extend the definition of ad fraud
“Late 2018 saw the first batch of ad fraud-related arrests in the U.S.; and in 2019, we hope to see this enforcement [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Experts from across the LATAM region share how they believe digital marketing will evolve in 2019.
Context will make a comeback“I think high-quality content will be even more important than it is now. We are facing a totally fragmented ecosystem along not only the thousands of publishers, but also hundreds of thousands of celebrities and influencers. In this environment, brands will have [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As we are coming close to the end of this year, these two leading women in the Miami ad tech sector share with us their predictions for 2019. Here are some insights on trends to look for in the next few years.
The growth will continue“2018 was a year of learning for programmatic buyers and sellers. Everyone became more aware of [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn’t caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about as a direct result of GDPR being swept under the carpet? Our experts share their views.
GDPR will further unfold in 8 key ways
“1) The DPAs will get tougher: Over the summer, many ad tech executives have been heard complaining about [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a shift of focus towards quality content?
Uniformity, trust, simplicity
“The WFA global media charter was a significant development of 2018; one that was music to the ears of reputable publishers. The first decade of the programmatic era brought wonders to marketing, albeit [...]