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7 Powerful Stats That'll Make You Better at Content Marketing

2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos.

We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their brand.

As a fellow content marketer, I understand that you need stats to help you create powerful content that actually works. Data driven content is the only thing that people care about. It makes people sit up and listen, it adds value, and above all, it encourages people to action.

So here’s 7 stats that you need to know, if you want to be better at your job….

1. 82% of marketers who blog see positive ROI for their inbound marketing

2. 70% of consumers want to get to know a company through articles, rather than ads

You may find it difficult to create new content, but it can really help to engage with your audience. It’s good news for your marketing budget too because it means you don’t have to spend as much on ads.

So what should your strategy be?

It’s all about telling the story of your brand. Put a schedule in place to keep creating unique content that lets your audience know what you’re all about.

3. Content costs 62% less than traditional marketing, and generates 3x as many leads

4. Visual content generates 94% more views than text based posts

Adding images or videos to your content can have a serious impact on the amount of views you get. Whether we don’t have the time, or we’re just plain lazy, it seems we’d rather share visual content ahead of anything else.

If you don’t have already, create an Instagram account for your brand. It’s a really easy-to-use app, it makes your photo’s look great and it’s incredibly engaging.

Top tip: Start creating posts with a mix of images and videos. If you don’t have an in-house designer then leverage your Instagram snaps.

5. By 2017, 87% of internet device sales will be smartphones and tablets

6. 69% of marketers cite a lack of time as the biggest challenge when creating content

It’s true, if you want to create valuable, actionable content that actually works then you’re going to need quite a bit of time to do it. It’s not just about creating your content either, you’ve also got to spend time thinking, researching and planning.

The answer?

If you really don’t have the time to spend on your content in-house then you need to source a content marketing agency that can help take the load off your hands. After-all, it’s too important not to.