Perani’s Hockey World is the official presenting sponsor of the hockey club. The announcement was made on Thursday.

It’s a five-year partnership and the financial details were not disclosed.

The partnership takes effect immediately and includes branding initiatives and components to enhance the fans’ experience, the Firebirds said in a press release.

“We could not have a better team presenting partner than Perani’s Hockey World. The Perani name is synonymous with hockey locally and across the country. The company and family members understand the hockey business and the magnitude of the OHL project for Flint and Genesee County,” team president Costa Papista said.

Perani’s Hockey World’s headquarters are in Flint. They have 21 locations across the country and three locations in Canada.

Before becoming the Dort Federal Event Center, the home of the Firebirds, the arena was named the Perani Arena & Event Center.

“It is exciting to get an OHL team in Flint and I look forward to watching world class hockey in the Dort Federal Event Center. Perani’s Hockey World is proud to partner with such a first class organization and I look forward to growing the great game in this loyal hockey community. Becoming the Firebirds presenting sponsor continues Bob Perani’s legacy of supporting hockey in Flint,” said Kevin Ward, president of Perani’s Hockey World.

Bob Perani was a goaltender for the Flint Generals for five seasons and purchased the naming rights of the arena in 2003.