Pop-up ads get a bad rap, but that’s mostly because so many sites use them incorrectly. Between pop-up abuse and the pain we’re still feeling from earlier in the millennium; however, with the right strategy, there are ways to use them effectively.[…]

Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:

In this day and age, marketers are constantly coming up with new techniques to keep up with our ever-changing media. Marketing and advertising started out with small ads in newspapers and has exploded onto billboards, television commercials, and Internet banners. […]

With the recent comments from Matt Cutts declaring the “official” death of guest posting, many individuals (and companies) in the content marketing space seem to be running frantic and scared. But why? […]

We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.

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