Public Relations on the Net

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Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.News Service Sign up for Verizona#39;s Customized News Service, to get e-mail
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Title

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Public Relations on the Net

Author

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Shel Holtz

Publisher

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AMACOM Div American Mgmt Assn - 2002

ISBN-13

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