IABM Creative Collaboration Award

The Creative Collaboration Award celebrates ground-breaking innovations that have been realised through creative collaboration between technology suppliers and their customers. It recognizes break-through solutions resulting from close partnership between technology supplier(s) and their customer that provide measurable commercial or creative benefits to the customer.

This award is presented at our Annual International Business Conference & Awards in December. Nominations will open in October 2019.

2018 Winner

FOX Sports

For its FIFA World Cup coverage, FOX Sports wanted to send live video from Russia to editors and producers in Los Angeles for quick packaging and turn around to air in live shows being hosted in Russia. In essence, the network wanted to achieve the appearance of a live broadcast fully staffed on-the-scene, without the majority of the staff actually on-scene.

To accomplish this technical feat, FOX Sports convened Reach Engine by Levels Beyond, Amazon Web Services (AWS), IBM Aspera, Telestream and CenturyLink to build an integrated solution that would allow the network to keep its entire post-production team at its Los Angeles media center. “The process of sending video from Russia to L.A. and back in edited form was seamless thanks to all the tech companies participating, and represents a giant leap in sharing live events with audiences halfway across the planet within moments of the action taking place,” said Levels Beyond CEO, Art Raymond.

2017 Winner

SDVI Rally is a media supply chain manager that optimizes the infrastructure of a media facility, enabling dramatic improvements in utilization and time to revenue. Rally product development requires intimate knowledge of how existing operations will transition to a virtualized infrastructure. SDVI established special relationships with Fox, Discovery, and Turner in which each company worked directly with SDVI in an Agile, continuous planning, development, and evaluation process centered on each company’s targeted use cases.