It's official! Xiaomi announced that Redmi is now an independent brand!

During the launch of the Redmi Note 7 earlier, Xiaomi formally announced that Redmi is now an independent brand.

Redmi

Redmi is the 3rd mobile phone sub-brand of Xiaomi after Black Shark and POCOPHONE

According to Xiaomi, Redmi will operate as an independent brand to make smartphones that offer extreme value for money! Redmi is also expected to accelerate Xiaomi's global expansion progress.

Mr. Lei Jun, the Founder, President and CEO of Xiaomi Corporation also announced that as of September 30, 2018, Xiaomi had sold a total of 278 million Redmi series smartphones around the world.

Lei Jun also welcomed Lu Weibing, the former president of Gionee, to be the Vice President of Xiaomi Corporation and General Manager of the Redmi brand.

Mr. Jun also noted that the new sub-brand will continue to focus on research and development of extremely cost-effective smartphones with "superior" quality.

Redmi phones will also target the e-commerce market, the internet users.

So far, so good. The Redmi Note 7 is arguably the best new smartphone in its price range. It is also the most affordable with a 48MP Samsung camera in the world. It is also the first smartphone in the Chinese mainland to come with an 18-month warranty period.

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