Tarte Cosmetics have completely divided customers with THIS post

It’s incredibly problematic

As far as social media strategies go, Tarte Cosmetics’ latest move probably wasn’t their wisest. The cosmetics company completely divided customers last week by reposting a photo of beauty-grammer, Aimeé De La Torre.

In the photo, Aimeé’s tanned half her body with Tarte’s latest fake tan, ‘Glow With Faux’.

So what’s the problem? Well, there’s a drastic shade difference between the tanned and untanned side of her body.

So much so that a lot of Instagram users have picked up on it and think it’s cultural appropriation.

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When she’s not writing articles for Maximum Pop!, you’ll find her attending gigs, geeking out over the latest beauty products and reading feminist literature. Hermione is her favourite Harry Potter character - obviously.