I’m excited to share some helpful tips with you about an effective, but often overlooked, marketing tool. Can you guess what it is?

Workshops.

Every time I review my marketing for what’s working best, I come to the same conclusion:

Workshops are a great way to grow your business.

My clients are finding this to be true, too!

Why? Group experiences give people a taste of your vibe and what you can help them accomplish – without a big investment of time or resources. It's an invitation to your world, a chance for you to open your arms and say, "Come closer. Let's see if this is a fit." It gives them a sense of community.

Group experiences can take many forms, including:

Free Talks.

One-Time Workshops.

Mini Group Programs.

These experiences can take place in person or online. Find a physical space (your living room, the local library, or a special room you rent). Or use a virtual space such as Zoom or Facebook Live. The most important thing is that you show up LIVE, so people can be with you in present time.

Here are some more HOT TIPS to help ensure your next group experience is a successful investment of your marketing time and energy:

Make it as low-barrier as possible: Keep it short and not too expensive. Think of it as a bridge to clients, rather than a big money-maker.

Be intentional and clear about your content. What will participants take away from the experience? What specific problem will you help them solve?

It’s more challenging to narrow down your focus that it is to be broad and general. While it may be tempting to keep a workshop broad, the opposite is actually more effective. Pick one problem to solve. Stay focused. Hear me? Stay focused! It's okay not to cover EVERYTHING. It's okay to leave them wanting MORE (in fact, that's the point!)

Don't shy away from introducing yourself and sharing your WHY behind the content you're sharing. This, more than anything, will draw people to you.

Provide a high-quality handout (branded with your logo and colors) your participants can take home with them. Be sure to include your contact information!

Pass around a clipboard to collect names email addresses for your mailing list (with their permission, of course).

Try partnering with another professional that offers complimentary services to the same clientele as you. You may find your synergy is extra magnetic.

The more focused you are, the more likely you are to attract people who want what UNIQUELY YOU have to offer. And these people are more likely to hire you to continue working with them 1:1. It's worth the time and effort to get clear.

Are you ready for some coaching to clarify the message behind your next workshop or marketing campaign, to help ensure it's a success? Click here to schedule a no-cost 20-minute consult with me now.

Have you had success with workshops as a way to attract new clients? Have questions for me? Please share in the comments below!

Your message is the HEART of your marketing. Don't put the cart before the horse and design your logo before you know your message and audience inside-out.

To learn more, click below to watch my FREE 5-minute training about "Message Before Brand." (I filmed it outdoors in the fall. Birds are chirping. This alone will give you a lift!)

​Need a tip to help you connect to your message?

Start by fleshing out a challenge you've faced in your own life. Ask yourself how overcoming this challenge has shaped who you are today. Chances are, this is closely tied to the work you're doing in the world. And this, my friend, is the message you have to offer others.

Diving deep isn't easy. Introspection can be uncomfortable! But it's so worth the effort. Why? Because your message is MAGNETIC. And as women, we're often taught otherwise, so that's the pattern we need to break.

Is there a story inside of you waiting to be shared?Can your life story inspire others?

My hunch is YES.

My work is helping others journey into their darkness and extract the light. Whether you're a speaker, teacher, coach whatever your business is...if your story can serve a higher purpose, I can assist you in constructing it in a way that is authentic and that delivers your powerful message.

​If you need help, reach out to me. Drop me a note at kestudio@att.netand let's connect. I'd love to be your guide!

​Last weekend I spent time with a group of women in the woods studying wholeheartedness and the healer archetype (from The Four-Fold Way, by Angeles Arrien).

We examined the following quote by poet David Whyte:

“You know that the antidote to exhaustion is not necessarily rest? The antidote to exhaustion is wholeheartedness.”

Now that's a quote you can chew on, right?

It invites us to take a closer look when we're feeling exhausted and burnt out. It's an opportunity to ask ourselves, "am I really tired, or have I become disconnected from my creative passion?"

Of course, there are times when we're experiencing that bone-deep exhaustion so many women feel at the end of a long day – taking care of others, parenting our children, keeping our home, preparing meals, and maintaining a career – all in a culture where we’re paid less and expected to do more than our male counterparts.

Try telling a bone-deep exhausted woman she doesn’t need to rest; she just needs open her heart a little more. Um…no. Sometimes we just need to rest.

And then there are times when opening our hearts can tap us into a deeper wellspring of energy.

For entrepreneurs, here's a way to open your heart that's quite effective:

Remember your WHY.

HERE'S HOW…

Ask yourself why you're in business to begin with. What about it makes your heart sing? What do you love to help others with?

Write out your top 3-5 core messages and keep them on your desk. Then, when you're feeling disillusioned, you can look at your list and remember your Why.

Defining your core messages is a process. If you're feeling stuck, reach out for help. To see an example of my core messages, click here.

​

CLIENT SPOTLIGHT

Please join me in congratulating my client, Kathy Mickel, on her new website!

Kathy's WHY is to help others rediscover their direction and meaning in life. Her story describes how she found her own direction and the courage to leave the corporate bubble to start her own yoga coaching and retreat practice.

Kim Evans,Author and Branding Consultant​​I am passionate about helping women write their truth and share their message. I offer personalized coaching programs designed to help soulful entrepreneurs tap their inner wisdom, write the stories they need to tell, and build a business they love.