Justin Bieber, who has been known to fancy his Calvins, is the latest face (and body) to represent the famed underwear and fashion brand. Bieber showed off his build and his bulge on Twitter with the caption, "it begins."

Drag-racer and self-proclaimed 'serious artist' Justin Bieber made an appearance last night at the Fashion Rocks event in NYC, taking place in conjunction with New York Fashion Week. Almost as soon as Bieber hit the stage he was greeted by loud boos from the audience. He then continued with what was clearly a pre-planned bit where he stripped down to his undies, or more specifically, his 'Calvins'. Mashable reports:

During the concert, the singer presented alongside supermodel Lara Stone. He began his sketch by saying, barely audible over the boos, "So, uh, I actually don’t feel comfortable unless I’m in my Calvins, so … is that cool?”

But Bieber, ever the professional, worked through the negativity. He later tweeted and posted a Vine about the moment, saying he "killed 'em with kindness."

Russia's anti-gay law one year out: "Only a few people were fined throughout the year and this might not seem to be much of a problem," Lokshina said. "But the fines are not what this law is about. This law is not only contrary to Russia's international obligations but has also contributed to anti-gay violence and to creating a hostile environment for LGBT people in the country. It has contributed to stigmatizing LGBT individuals as unnatural, perverse and as acceptable targets."

Swedish soccer coach Pia Sundhage talks about being out in sports: "If I’m gay is of no interest because I’m a coach and my private life doesn’t matter," she says. "If people ask me about it, I answer 'Yes I’m gay' and that’s how it is. I’ve never come across any trouble for it as a coach in the United States or anywhere. It was tough when I was twenty-years-old in Sweden, but even then I didn’t care. This is me. Take it or leave it."