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Last year, grocery sales were up a modest 1.8%, yet sales of organic items more than doubled that growth rate, up 4.4%. Clearly, we're shopping differently. But are we even sure what an "organic" or "all natural" label means? It's more complicated than you might think.

Americans are once again indulging in specialty foods the way they did before the recession, and they'll likely make big purchases of these affordable luxuries during the holidays. A recent survey showed 63% of American consumers purchased specialty food this year, up from 46% in 2009.