17 sept. 2013

"Live Knitting" by NIKE

If you really want to see what a new product is made of, why not see it! NIKE China has come up with a great advertisement. Instead of putting up a billboard with foot and a NIKE shoe, they put up a photo of a foot, which they later dressed up with the same material their new product has. The idea was to demonstrate the uniqueness of its Nike Free Flyknit technology that feels like a sock but it's actually a shoe.