Posts Tagged ‘Bill Gates’

Noise, noise, noise. Noise annoys. So, is PR just noise, or is it actually business critical?

PR gets you talked about in the media. And that makes you very attractive to investors and top talent is drawn to you. It also means customers convert. And all of that combined, makes your company grow fast.

PR is seen by most as a ‘vitamin’ rather than a ‘painkiller’, a nice to have, so when budgets are tight it’s one of the first things to get cut. Which is only natural but can also be short sighted because it means you slip under the radar. (more…)