Marty is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 10 US Search Awards, including 2X Best Large Integrated Agency, Best Use Of Social In A Search Campaign. Aimclear’s differentiat...

Remove friction in the sales process. Asking paper or plastic first, assuming they’d be bagging my groceries, removed a good amount of friction. We skipped the yes or no decision and moved right along to my accepting their gift, donating or not. Infuse sales with service. Lead with an...

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As such, each year we present the Aimclear® Wants To Clone You Pink Sheep Awards to fabulous marketers. A marketer can be nominated any number of times and only win once. Previous Pink Sheep winners include: Joanna Lord, Michelle Robbins, Akvile DeFazio, Andrew Goodman and many others...

One of the most common and frustrating situations that arise when our team is speaking with potential clients is the amount of people who do not have proper tracking setup to measure their paid marketing efforts. It is CRUCIAL that you are tracking everything possible when it comes to...

As electronic media morphed into digital, precious few marketers have figured out how to apply classic creative acumen to our new universe of nonstop connectivity and audience interaction. Aimclear’s leading creative pro Merry Morud is among the mad(wo)men of the digital age. Establis...

While this sure as heck seemed like a drastic, perhaps kneejerk, overcorrection by Facebook (honestly, can’t really blame ’em in light of all that’s going on — total purity with an organic community of over 2 billion humans and an ever-evolving lexicon is nearly impossible), rest assu...

Marty is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 10 US Search Awards, including 2X Best Large Integrated Agency, Best Use Of Social In A Search Campaign. Aimclear’s differentiat...

A lot of what we do at Aimclear on the marketing side of the shop involves targeting audiences through various methods: keyword targeting, lookalike modeling, psychographic targeting, real customer data, etc. All of these targeting methods involve message delivery direct from brand to...