Alarm clock apps are not usually described as lovely, but this one is. Scratch that – Timely is devastatingly beautiful. The numbers morph gracefully from one to the next, there are a ton of themes, and the subtle movement in the background looks great. It's not just a pretty face, though. Timely has some really useful features.

Timely uses an interesting tap-and-drag gesture to set alarm times. If you prefer to use Google Now voice input, Timely works with that too. There are a ton of options for each alarm, including a large collection of sounds. For the stubborn types, Timely can be set to use a math problem or pattern challenge to wake you up before it shuts up. It also makes it easy to snooze or dismiss alarms. The UI looks a lot like the Android Phase Beam live wallpaper, but it's all customizable. It even comes with home and lock screen widgets.

The basic alarm functionality is free, but you have to get the premium pack with a $2.99 in-app purchase for all the content. That includes more themes, sounds, and challenges. The premium pack also enables cloud syncing and disables ads (show up after 5 days). Your alarms are actually pushed to all the devices you have Timely installed on, which is neat. The $2.99 price is a temporary 25% off deal, and you can unlock the app by bothering your friends with the share function as well.