Singapore Airlines Selects Panasonic for Personalized Entertainment

Singapore Airlines and Panasonic Avionics Corporation have joined forces to deliver a broadband-connected, personalized, immersive entertainment experience across the airline’s entire 787-10 fleet and A350 Ultra-long-haul fleet. This announcement comes on the heels of the delivery of Singapore Airlines’ first A350 aircraft equipped with Panasonic’s flagship inflight entertainment and global connectivity systems.

Panasonic will deliver connectivity and inflight entertainment solutions that are custom-tailored to Singapore Airlines’ vision for an enhanced KrisWorld experience on board their B787-10 aircraft and A350-900 Ultra-long-haul aircraft. Singapore Airlines will be the launch customer for both fleets.

The eX3 system used by Singapore Airlines is Panasonic’s most advanced IFEC system. When used in conjunction with Panasonic’s Global Communication Services, it offers the latest in onboard technology communication solutions and over a terabyte of immersive entertainment options including the world’s most popular movies and television shows. Customers will also enjoy higher levels of personalization via the Panasonic companion app, which when integrated with KrisWorld delivers unrivaled opportunities around passenger engagement and value delivery. The experience will also include the capability to provide broadband Internet services to passenger devices and the seatback, as well as mobile phone services.

Paul Margis, President and Chief Executive Officer of Panasonic Avionics said, “We are thrilled to extend our partnership with Singapore Airlines to their new medium haul and ultra-long-haul aircraft. Together, we have continually pushed the envelope to discover new ways to engage passengers and to leverage the benefits of the connected aircraft. We look forward to working with Singapore Airlines for many years to come.”

About The Author

Joe Wehinger is the CEO of United Digital & Associates and the Publisher of this magazine Daily Ovation. He enjoys (and writes about) food, wine, spirits, travel, technology and philanthropy. Mostly, he likes to get people excited and curious about the things that get him excited and curious. Thanks for reading!