TWITTER ADVERTISING

“Use Twitter Ads to achieve your business goals”

Twitter Ads enable you to target users by location, hashtags and keywords, followers of particular accounts, interests and more. It can work to promote content or advertise an offer and users can retweet, favourite and reply just like a normal tweet.

Our clients use Twitter Ads to drive users to their sites as well as increasing awareness of their products or services.

It can work well to find new users based on the targeting above, as well as talk to your existing database using tailored audiences and remarketing.

WHAT MAKES A GOOD TWITTER CAMPAIGN

Twitter is a platform that counts with over 100 million daily active users! That’s a sea of opportunities to put your brand in front of the right audience. Also, Twitter is a platform particularly design to promote engagement, you just need to make sure you’re Tweeting the right thing, the right audience at the right time.

We will help you navigate Twitter’s vast targeting capabilities to ensure your account does exactly what it’s meant to do, which is being an integrated key element of your digital strategy, driving brand awareness and sales for your brand.

Get in touch with us today and get your brand flying with Twitter and Launch Online.

TARGET COMPETITORS

INTERACTION

CONTENT

Links, images, hashtags, simple text, etc. Test different styles of tweets to see which works best.

REPORTING

Understand your reporting and act on it to improve the next campaign.

THE BASICS OF TWITTER ADVERTISING

AUDIENDCES

Twitter’s targeting capabilities make the platform both very powerful but tricky to find the right audience as there are simply too many ways in which you can combine the different targeting options. Looking at your analytics data would be a great starting point.

IMAGES

With so much happening on users’ screens, and with users increasingly aware of advertising, getting their attention can be a difficult task. This is why we recommend using truly impactful and beautiful creatives – always following the platform’s best practices and specs guides.

STRONG OFFER

People go to Twitter to find out what’s going on in the world and see what their idols and favourite brands are up to, for the most part. This means that to take them away from the platform, it has to be worth their while. Discounts, sales, promo codes and limited offers are some of the best ways you can entice them to leave Twitter and visit your site.

OBJECTIVE

It’s very important to know what is going to be the goal for every Twitter campaign before you create it, as this will determine the type of audience you will target, the type of creatives you will go for and the ad formats that suit that objective best.