The link structure of your company’s website is extremely important for a number of reasons. First and foremost, you want your links organized in a way that makes it easy for visitors to navigate your site and find what they are looking for. With such a wealth of information available on the Internet and so many other sites out there competing for your potential customers’ eyeballs, perhaps the quickest way to make someone click off your site is to confuse them with a disorganized mess of links.

Furthermore, link structure is also important to your SEO search engine marketing efforts. When the search engine “spiders” visit your site, they’ll crawl through every page on your site in order to index them. These robots will pick up on a well-organized linking system, which can make an impact in your search engine rank and the amount of traffic that will come to your site as a result.

Luckily, the web design and web development experts at AtlantaSky can create a well-planned and logical link structure when crafting your company’s site that makes sense to your visitors as well as the search engine spiders. For more information, contact us today.

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AtlantaSky, an Atlanta web design firm, celebrates 18 years in business. Since 1999, the firm has evolved from an Atlanta local web site developer into a nationally recognized web design, development, hosting and online branding services company.