It's kind of pathetic, really. Most of these arguments are premised on the notion that if you've already wasted most of your adult life using Windows, you'll be more familiar with it than the Mac, so you might as well waste the rest of your adult life. Which is really the only reason why Microsoft continues to dominate desktop market share: It's harder to switch than to stick with what you got, even if what you got sucks eggs.

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Still, is that the best MSFT can do with its billions in profits? Seriously?

It's like Redmond has fallen so far behind in the mobile/tablet space that it's clinging to an era in which the battle for control of the desktop still mattered. ("Remember the good old days when we were kicking the Macintosh's behind?") I can't believe I'm actually writing this, but I'm starting to feel sorry for them.

Meanwhile, of course, there's that new corporate motto Microsoft is allegedly going to reveal: "Be What's Next." So far that tagline has yet to be spotted in the wild, only at an internal Microsoft trade show. But it does reveal the huge gulf between how Microsoft perceives itself and how the rest of the non-Microsoft fanboy world perceives it.

Pop quiz: If you were looking for what's coming next to the world of technology, is Redmond the first place you'd look? How about the 20th place? Is it even in the top 100?