At the CABSAT 2017 event, Canon Middle East, one of the biggest leaders in digital imaging solutions, promoted their latest equipment and solutions that are cost effective with good cinema quality. The company is still committed by announcing breakthrough solutions designed for the industry and collaborate with filmmakers, and providing them with an opportunity to interact with new and latest technologies from Canon.

Canon invited its brand ambassador Nayla Al Khaja, UAE’s first woman film producer to share her views on the role of film making technology via an interactive workshop, which further acknowledged and reiterated Canon`s commitment to support women filmmakers in the industry.

Canon has also announced its new anticipated cinema camera – it’s the EOS C700 that’s regarded as the company’s flagship product in the region. The C700 Digital Cinema Camera incorporates the best of Canon’s learnings based on professional feedback from across the world and even the Middle East over the last five years, since the original Cinema EOS C300 was announced.

Anurag Agrawal, Managing Director, Canon Middle East, said: “Our engagement with the film-making industry is a journey which we started many years ago and now gives all of us an opportunity to highlight our support to women. It is a great sign of optimism and encouragement for all women in the region which coincides with our corporate philosophy of ‘Kyosei’ that lies at the heart of our brand, philosophy and brand awareness. We will continue to provide support to the filmmaking industry and introduce our latest products.”

Venkatasubramanian (Subbu) Hariharan, the Business Unit Director of B2C Canon Middle East added, “I would also like to extend my thanks to Nayla Al Khaja who accepted our invitation and familiarised our guests at CABSAT about the art of creativity and innovation in filmmaking. We always look forward to taking part in such events and continue to build our brand equity and provide the public with all the updated solutions and services. The DSLR technology pioneered by Canon has changed the motion picture industry and has made it possible for the average person to shoot video with a tight budget. In addition, by using Canon DSLR cameras, independent filmmakers will only need a smaller crew when producing a film.”

Nayla Al Khaja will join a discussion with fellow female filmmakers on March 22nd, on the topic of “Women Filmmakers in the Arab World.” Hosted by Canon, together with The Scene Club, the discussion will focus on challenges and opportunities for women from the region in the film industry, and how they can take their ambitions to the big screen.

Additionally, Nayla Al Khaja said: “The Middle East region is recognized for its thriving creativity, and the availability of Canon’s flagship camera, the EOS C700, will bring to life films that appeal to the world. Filmmakers in the region realize the potential of combining creativity with technology, and this camera does just that, right from feature films to documentaries and TV series. The demand for 4K quality requires uncompromising quality and with the EOS C700, we are setting the stage for a giant leap forward for the film fraternity.”

With an all-new modular design aimed at high-end cinema production, the C700 brings an all new power and flexibility expected in the A-Camera market. Featuring a Super35mm sensor that shoots up-to 4.5K, numerous recording options, and an upcoming RAW update, the C700 promises superb image and build quality.