Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person
at the right moment for the best results.

Adobe Target

No test anxiety here. Just profitable answers.

Test combinations in real time and pick the winner.

Quickly discover which offers, experiences, and messages truly engage your visitors. Adobe Target removes the coding and setup hassles of A/B testing, so it’s easy to see your visitors’ responses to content variations in real time and instantly adapt your site to meet their needs.

A/B Testing like you never imagined.

Testing doesn’t have to be a struggle. With the right tools your testing can be set up with ease. And it can quickly give you the critical information you need to get the right content to the right audiences — right away.

Easy step-by-step test

Follow the guided test set-up for A/B testing. Implement tests with single-line-of-code manipulationor regional mbox, or both — it’s up to you.

Optimized content in one click.

Push the best performing content to audiences or set a test to self-optimize and automatically deliver winning content in real time.

Multipage and cross-channel testing

Implement flexible test elements and have the option to link multipage tests across web pages and multiple channels.

Your interface, the way you want it.

Filter by segment and set reports to include custom graphs and daily breakouts. Adobe Target offers many options to customize.

See how it’s done.

See how AOL used online testing and optimization to dramatically boost activations.