Video: Nike Sportswear ‘Destroy To Create’ trailer

Ahead of the Nike Sportswear Destroy To Create event this Saturday, and the November 18th release of the film of the same name, Nike have created this short teaser trailer summing up the nature of the project nicely.

The film might bring a slight shock to anyone who has ventured inside the hallowed walls of Nike’s 1948 space in East London… you’ll see why when you watch the clip. The project itself documents various acts of ‘creative destruction’ from the likes of Frith Street Tattoo, I Have Pop, Mark Cavendish & Duffy, Gallows and boxers Kina Malpartida and Lissett Medel, who all are all from various different walks of life but have come together to celebrate the launch of the Nike Destroyer Jacket.

Look our for more news on the Nike Sportswear film next week, but for now, stay up to date on twitter by looking out for the hashtag #wearethedestroyers. Enjoy.

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.