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Sports Chalet reports strong Black Friday and Cyber Monday sales

LOS ANGELES, CA (BRAIN) — Sports Chalet has reported a strong start to holiday shopping season showing healthy Black Friday and Cyber Monday sales growth. The company’s Black Friday weekend sales were up 17.1 percent from the same weekend in 2012, while Cyber Monday sales were higher by 34.8 percent over last year.

"Over Black Friday weekend, our customers told us they would rather be gift giving, and as always, we helped provide them with the best gear, apparel and expert advice they needed for their favorite sports," said Craig Levra, chairman and CEO of Sport Chalet. "To the delight of many customers, we resisted the trend of opening on Thanksgiving Day. On Black Friday, with 6 a.m. store openings, and throughout the weekend, our customers responded positively to our promotions, while many others shopped online and on their mobile devices, giving us a solid start to the holiday selling season."

Although the multi-sport retailer has 52 brick-and-mortar locations, Sport Chalet saw a surge in online orders on Cyber Monday and reported a 91.6 percent growth in number of orders over the same day in 2012. The company also noted that 36 percent of its online sales originated outside of its core states of Arizona, California, Nevada and Utah.

"Since Cyber Monday, our comparable sales through Sunday are higher by 19.9 percent over the same week in 2012, and we are optimistic about the 2013 holiday season's potential," noted Levra. “While recognizing that the most significant selling weeks are ahead of us, we are hopeful this early sales momentum will continue and drive healthy sales growth over 2012 levels."