Into Wellness to Showcase Its Unique Range of Equipment at Magnetic Maharashtra: Convergence 2018

Into Wellness Private Limited, one of India’s leading fitness equipment manufacturing companies is proud to announce that it has been chosen to participate in the first-ever global investment summit to be held in Maharashtra - “Magnetic Maharashtra: Convergence 2018”

The three-day event will be held between February 18 -20 and will be inaugurated by Prime Minister Narendra Modi. Several major global companies and leaders are slated to participate in the summit. The state government hopes to sign investment deals worth Rs 10 lakh crore during the summit which can generate up to 3.5 million jobs in the state.

Since its inception, Into Wellness has been on a mission to help people have healthier and happier life by manufacturing and supplying innovative, sound and Biomechanically designed fitness equipment with its manufacturing excellence.

The fitness sector in India has come a long way from local ‘akhadas’ to its wrestlers becoming a force to reckon with in international competitions. Attitudes of Indians towards fitness has transformed in the past few years. Today, the retail market for fitness is valued around Rs. 7,000 crores.

With increasing focus on good health, good looks, and confidence, spending on gym which was earlier seen as a luxury, is now a way of life. Awareness has risen dramatically not only in metros but also smaller tier 2 or tier 3 cities.

The young India has also been inspired by celebrities and star icons who have promoted fit bodies, healthy living and an active life. Not surprisingly, fitness trends like Weightlifting, MMA, Zumba are catching on as people take out time from their busy schedules and hit the closest gym or fitness center.

But currently according to estimates, just 1.5 percent of urban Indians have access to any kind of fitness center. Looking at the massive potential for growth, Into Wellness has focused on spreading the message of fitness and wellness to Indians nationwide. The company has tied up with a top International Fitness equipment brand to bring the very best of fitness equipment to India. The company has R&D center in USA and exports to more than 60 countries with 24 years of manufacturing expertise.

With its belief in Make in India, Into Wellness has set up a high-quality manufacturing facility in Maharashtra to develop India-specific biomechanically sound fitness equipment, and has plans for another factory as well. Benchmarked to Toyota Manufacturing System (TPS) and Lean Manufacturing principles, the factory has the capacity to produce one complete gym set up in just one shift.

Recently, Into Wellness launched an exponential experience center in Pune for customers to physically test and try out its range of products. Spread over 5000 Square feet the center showcases over 49 training machines and other accessories in an inspiring and energizing setting.

With aggressive plans for growth, the company intends to target South East Asian & Middle East countries in the near future. In Magnetic Maharashtra 2018, Into Wellness will showcase its products and its manufacturing processes. The company will also share its plans for expansion and further investment in the state of Maharashtra and other parts of the nation.

Magnetic Maharashtra 2018 has been conceptualized on four main pillars of ‘Employment’, ‘Sustainability’, ‘Infrastructure’ and ‘Future Industries’. Considered as a sunrise sector, India’s fitness industry is likely to grow by 22-30 percent year on year. As a highly under-served market, the scope for players to contribute with innovative and path-breaking offerings is enormous. Industry players and the government must, however, work together to make this happen.

Into Wellness is committed to bring its consumers, and Indians as a whole, fitness equipment solutions that can not only make India fitter but also make us able to compete globally.

Into Wellness leverages manufacturing excellence, ingenious designs, and unmatched support to provide fitness and wellness products and solutions that are world class in quality and are made in India. Our superior equipment gives the customers the power to differentiate the facility and experience workouts that add to their health and wellbeing.