Communication and social media workshops

Mel runs a series of workshops to help organisations improve their communication and social media to help them attract, engage and retain customers.

1. Social Media Strategy Day

A one day workshop designed to have an immediate positive impact on your social media activities. This session will undertake an independent review of your social media activities, strategies and practices, and how these fit into your other communication activities, while also up-skilling your team. It will provide you with a snapshot of your current social media activities, and identify gaps to be filled.

During the day, we identify and prioritise tangible opportunities to significantly improve your communication and social media to attract, engage and retain customers. We look at how you are currently communicating with customers and prospective customers, how effective it is and what results you are getting. This session is a great way to identify the “low hanging fruit” opportunities and to gain a better understanding of the key initiatives required to ensure your business has strong foundations for sustainable growth into the future.

For more information or to book this or any other workshop, contact Mel by email or on 0404 600 889.

2. Creating compelling communication to cut through the clutter

With the average attention span shorter than that of a goldfish, it’s important we know how to cut through the cluttered social media space of today. Mel will show you how to creatively connect using social media so you can better position yourself as an authority in a crowded market. In this half or full day workshop you will learn:

how to get more customers to know, like and trust you

how to create social media posts that will be liked, commented on and shared

the three best ways to grab attention with your social media posts

the importance of authenticity

why video is so important

how to create and edit short videos using your smartphone.

For more information or to book this or any other workshop, contact Mel by email or on 0404 600 889.

3. How to build goodwill and improve customer loyalty using social media

Customer service is the new marketing. It has moved from an in-person or phone conversation to an online interaction. Social media is the main channel that many customers want to use to communicate with business. However, many businesses haven’t evolved to meet their customers’ needs. In this full or half day workshop, Mel will show you WHY you must obsess on customer service excellence. This session will include practical advice, tips and tactics to manage your customer service on social media, as well as:

Why social customer care is important to your business

Creating a competitive advantage in real time

How to focus your efforts online to meet the expectations of new and existing customers

Why customer retention is important

Dealing with upset customers in a public forum

Relevant examples.

For more information or to book this or any other workshop, contact Mel by email or on 0404 600 889.

4. How to create buzz-worthy events

This half or full day workshop is designed to have an immediate positive impact on your conference and event management activities. This session will undertake an independent review of your event management and marketing strategies and practices, while also up-skilling your team. It will provide you with a snapshot of your current event management activities, and identify gaps to be filled.

Cleverly using social media as part of your event – before, during and after – can be the difference between whether your event is successful or not. Success is more than just sharing a few pictures on Instagram, a couple of promotional Facebook posts and linking to the event website via twitter. However, using social media as part of your event need not be complicated. This workshop will teach you how to connect with attendees and potential attendees prior to the event, encourage attendees to social share during the event and engage with your community so they want to return to future events.

For more information or to book this or any other workshop, contact Mel by email or on 0404 600 889.

Mel has an outstanding level of contemporary knowledge about social media and how it can integrate with traditional marketing. The information she shared on a range of platforms was easily communicated to all our departments and this translated into a seamless integration of social media into C&K. Mel listened to our issues and worked with us to provide a solution tailored to our needs.