NFL looks to boost digital offering with new hire

American football - 10 Nov 2017

Author: Jonathan Rest

American football's NFL is looking to beef up its digital team with the appointment of a vice-president of digital content.

The successful candidate will be based in Culver City, California, rather than the league's New York headquarters, and will be charged with overseeing digital content on the NFL's media properties, social media platforms, and content distribution partners.

Responsibilities will include: developing and executing an integrated digital content strategy across owned and operated, and off-platform content distribution platforms; leading digital content programming across NFL.com, NFL Mobile, NFL Fantasy, NFL applications on connected devices, and NFL presence on social media platforms, including Facebook, YouTube, Instagram, Twitter and Snapchat; and prioritising and overseeing digital content production efforts, including live streaming, on demand video, highlights, infographics, interactive media and written content.

The NFL said it is seeking an individual with more than 10 years' experience in a combination of digital production, programming and content strategy roles, a "proven leader" in setting and executing content strategy across digital and social platforms and somebody with a "deep understanding of the digital/social landscape, including current and emerging platforms and content consumption trends."