DirectTouch is a new Tegra 3 technology that offloads some of the touch
panel processing to one of the Tegra 3’s four CPU cores for faster touch
processing and an improved end-user experience, while also reducing
power. Combining this high speed processing with the advanced analog of
the Gen4 family will enable very thin displays with excellent
responsiveness.

Glenn Schuster, Director of Technical Marketing, at NVIDIA, added, “It’s
great to be working with Cypress to improve the customer touchscreen
experience. Teaming DirectTouch with Cypress’ touch technology helps our
partners create quad-core mobile devices with an even better mobile
touch experience and longer battery life.”

“It’s exciting to work on new ways to deliver higher performance
touchscreen solutions,” said John Carey, Director of TrueTouch Marketing
for Cypress. “As the touchscreen leader, we’re pleased to partner with
NVIDIA in making the DirectTouch architecture successful.”

About TrueTouch

The flexible TrueTouch solution allows customers to rapidly develop
leading-edge solutions without having to buy turnkey modules. They have
a choice of using touch sensors (glass or film) and LCDs from preferred
partners, and can develop innovative mechanical designs ranging from
flat to curved surfaces of varying thickness. In addition, TrueTouch
devices offer Cypress’s legendary noise immunity with patented
capacitive sensing technology that enables flawless operation in noisy
RF and LCD environments. Additional information about the TrueTouch
solution is available at
www.cypress.com/go/TrueTouch.

About Tegra 3

NVIDIA’s Tegra 3 is the world’s only 4-PLUS-1 quad-core processor with a
fifth battery saver core for tablets and super phones – delivering up to
5x the performance of the first dual-core processor, Tegra 2. Tegra 3
combines an extremely power-efficient PC-class multi-core CPU and a
12-core GeForce GPU with stereo 3D support to deliver high performance
and low power consumption.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions
that provide customers with rapid time-to-market and exceptional system
value. Cypress offerings include the flagship PSoC® programmable
system-on-chip families and derivatives such as PowerPSoC® solutions for
high-voltage and LED lighting applications, CapSense® touch sensing and
TrueTouch™ solutions for touchscreens. Cypress is the world leader in
USB controllers, including the high-performance West Bridge® solution
that enhances connectivity and performance in multimedia handsets.
Cypress is also a leader in high-performance memories and programmable
timing devices. Cypress serves numerous markets including consumer,
mobile handsets, computation, data communications, automotive,
industrial and military. Cypress trades on the Nasdaq Global Select
Market under the ticker symbol CY. Visit Cypress online at
www.cypress.com.

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West
Bridge are registered trademarks of Cypress Semiconductor Corp. NVIDIA,
Tegra and GeForce are registered trademarks of NVIDIA. All other
trademarks are property of their owners.