Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

Pete
I saw the same thing recently with my favorite ice cream – a limited edition Magnum Ice Cream – I bought one – and it tasted great.
2 lessons – scarcity works – you still have to have a great product

Great words Pete – “limited edition” is probably also a good way to test a product / service, better to phase out than fade out. If product is a success and you want to keep it in the market you just convert limited edition to a “due to popular demand” tag and keep them wanting more.

Hi Pete, love the blog. I have previously heard about using the limited edition idea, but have never been able to think of a way to apply it to our swimming pool shop as all our products come from suppliers.

We are using this exact concept with our LED Pool Lights, we have a limited edition on our coloured pool light shells and also on our Rapid Fit Retro Bracket that helps to replace old lights quickly and easily. Works a treat for customers wanting something special that not everyone else has.

Even the master of the boring old same same McDonalds regularly have a special burger ‘for a strictly limited time’. Some they bring back every couple of years, some disappear quicker than the empty calories & some become a regular on the menu.
If they can do it, I reckon we can!

There are some great comments here that I want to address. Can’t do it now because I’m just about to start my mastermind training day here in Brisbane. But I’ll be back in a day or two because there are a few BIG points I want to make….and once again thanks for the comments… it keep me motivated knowing smart folks are reading and benefiting from my posts.

By the way, if you’re interested, there are still a few seats left for Sydney and Melbourne mastermind. Check it out: http://www.CashBeforeXmas.com

Pete, was it because Limited Edition was on a food product that made you laugh or was it because its an inappropriate word to use for Lifesavers?

Isn’t it true that people have been coached to understanding certain words worth something because TV and media have ingrained a definition on our mind so when we see a word or phrase used outside its normal context it ‘teases’ and maybe confuses our perception into a state of greater curiosity and attention. Psychological interest?

Hello Pete,
I have just returned home from the bidding buzz workshop in the not so sunny Surfers Paradise and before retiring for the night I felt compelled to drop you a line to express my sincere gratitude for the enlightenment you bestowed upon us all at this event. A few months ago I was retired from my position as a Structural Designer in the engineering field due to the bum falling out of the mining industry. This is not as bad as it sounds as after listen to you speak on the weekend I now have a new purpose and direction in life [eBay and Copywriting], as I was listening to your session I was injected with a warm fuzzy feeling and an immovable smile on my dial, yes you probably could say you impressed me no end.

As my current situation leaves me temporarily with a financial ceiling I was unfortunately unable at the time to purchase your fantastic offer however I am currently considering which one of my family members will bring the best price to make this purchase possible.

So in bringing this to a close, please be formally notified that I will in the near future become one of your students.

Thanks again Pete
PS. If your session was the only one that I saw over the whole weekend I would still consider my life to have been greatly enriched this past weekend.