by Elsa's wholesome life

Shop

new ultimate smoothie blends

Plastic free items

wholesome living

made ethically

Clothing

essentials for a wholesome life

Kitchen

fine pieces

Jewellery

welcome

about us

Welcome to The Wholesome Store, an ethical, eco-conscious & plant-based concept store by Ellie Bullen (Elsa's Wholesome Life) & Alex Watson. An Australian lifestyle brand developed in December 2017.

eco-focused

our ethos

We are passionate about continuously working towards being more eco-friendly. Sourcing natural and sustainable materials, improving our packaging, and providing our customers with high quality products. We also pride ourselves on being an ethical company and 100% vegan.

community

our goal

Our goal is to develop a community of like-minded people who are passionate about their health and our environment. By sharing with you The Wholesome Store, we hope to make living a wholesome plant-based lifestyle easier.