Voxox Expanding Communications App to Include Original Entertainment Content in New Strategy

Voxox announced at Mobile World Congress its plans to publish original entertainment content through its social and mobile channels, as well as offer a means of delivering entertainment content for its OEM and operator partners. This will include original story-telling and artwork created exclusively for its end-users.

Voxox looks to increase user engagement through original content development

Initially, this content will be available through the company’s social network accounts, but there are also plans in the works to bring it to the actual Voxox application down the road, thereby moving the app into an entertainment platform in and of itself. It will also expand to the company’s Voxox for Operators partnership program. Voxox hopes this new content will engage customers and lead to higher rates of adoption, giving it a competitive edge in the highly competitive OTT market.

“From the very beginning, our vision was to make Voxox a destination, not just a pure communications technology play,” said Bryan Hertz, CEO and co-founder of Voxox. “Our service, overall features and functionality are more comprehensive than any OTT communications app on the market; however, we believe that the killer app is not just about features anymore — it’s also about creative, original content that users love, and that’s where we’re taking Voxox.”

The new content debuts on social networks before arriving on the Voxox app in the future

Voxox’s first original content initiative is a social entertainment series called ROFL: A Rhinoceros and Octopus Find Love, which is running now through May 2, 2014. The series will feature weekly “high art” graphic-novel-type imagery as well as minimalist archetypal imagery throughout the week.

A new episode will be posted to Twitter each workday at noon. After debuting on Twitter, the episode will then find its way to Voxox’s other social networks, finally landing on the series’ Tumblr account at ROFLaLoveStory.com. Story creators, Voxox creative directors, Don Richmond and Ian LeWinter, have previously produced successful artwork and graphic novels with large social followings.

Beyond calling, Voxox’s application also features two-way electronic faxing, on-the-fly language translation, voicemail transcription, video, photo and location sharing, among other features. Of course, free calling to other Voxox users is also present. The app can be downloaded via Google Play or iTunes.