“NextMark is modernizing the direct marketing process,” said Mr. Spiegel. “Over the years, I have bought millions of names and have seen how mailing lists affect the profitability of marketing campaigns. More recently, I’ve seen how NextMark helps its clients to get the best mailing lists and the best results. Now, they are striving to better integrate the lists with the rest of the marketing process. I joined NextMark’s board to help them reach this ambitious goal.”

NextMark’s shareholders recently voted to expand its board of directors from six to seven members to accommodate Mr. Spiegel and to extend the terms of all incumbent board members:

Joseph Pych, founder and President of NextMark, serves as the board’s chairman

“Ted is a great addition to NextMark’s board,” commented Joseph Pych. “He brings a treasure trove of real-world experience from his days at Spiegel and from solving all kinds of marketing problems for his clients. He also brings a compelling vision for the future of direct marketing. We are fortunate to have Ted on our team.”

About Ted Spiegel

Edward J. “Ted” Spiegel is currently President of Spiegel Marketing Associates and General Partner of The Callahan Group, both specializing in strategic planning and marketing. He has been in the direct marketing business for more than 50 years (since 1957). He started his career in the merchandising department of his family’s business Spiegel, Inc and eventually worked his way up to Senior Vice President for Marketing and Advertising.

Since leaving Spiegel in 1987, Mr. Spiegel has advised more than 24 firms on marketing strategies through his consultancy, including notables such as Apple Computer and Proctor & Gamble. He was inducted into the Direct Marketing Association’s Hall of Fame in 2005. Mr. Spiegel is co-author of the book Marketing Convergence and is the professor emeritus in integrated marketing communication at Northwestern University’s prestigious Medill School of Journalism. He is an active participant in The Direct Marketing Association and has served on the advisory board of Direct magazine and the U.S. Postal Service’s marketing advisory board. He holds a BA degree from Dartmouth College, and MBA from the Amos Tuck School of Business at Dartmouth, and a Professional Certificate in Strategic Marketing Management from Harvard Business School.

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