Holden

The Chop

Holden needed to move the brand on from the entrenched perceptions held by many New Zealanders that it was all about big V8 sedans for Westies.

This 60 second brand TVC drew a line in the sand and stated that Holden has shed its skin. It centred around an archetypal anti-hero whose tough exterior spooks the locals. A classic ‘don’t judge a book by its cover’.