Hallmark Maxine Merchandise

When Hallmark launched Shoebox in 1986, nobody knew that the crabby character gracing the covers of a few Shoebox cards would become a celebrity. But it didn’t take long to see that Maxine’s irreverent quips about aging, the workplace, retirement, political correctness, and of course sex (or the lack of it) had struck a cord.

Since then, Americans have purchased more than 220 million Maxine greeting cards, and Maxine is still the first and only greeting card character to move from the card aisle into popular culture.