If you have been on Facebook recently, you have probably seen the Dancing Dentist on your timeline. The video was posted on Facebook by Constantine Dental, Dr. Constantine’s practice, which now has more than 78 million views and counting. For a little background on the video, there is a recent American craze around Drake’s song “In My Feelings.” The song has sparked a dance off challenge called “the KeKe Challenge” that has swept social media. The Dancing Dentist has had recent fame because he took to social media to respond with a clever “In My Filling” video of him doing the popular dance in Mid July.

Following an appearance on Good Morning America and the social media fame, a local YMCA sent him another challenge. To take this viral video further, Dr. Constantine went to the YMCA and faced off in a dance challenge against one of the campers at the YMCA summer camp. Even before all of the recent fame, you can find a photo from 2015 of Dr. Constantine dressed up as a tooth fairy with his team on Facebook.

This viral video wasn’t created by a fancy camera crew and was probably recorded on someone’s cell phone. Dr. Constantine’s social media success came from being genuine, resulting in great PR for his practice within his community.

Constantine earned a B.S. in Biological Sciences Pre-Dentistry from the College of Arts & Sciences at Ohio University. He owns Constantine Dental in Greenville, S.C. His wife, Tricia Constantine ’04, graduated from the Patton College of Education at OHIO.