Mobile Advertising Success Stories

Microsoft

Microsoft’s goal was simple: find an app monetization partner who shared their commitment to the success of Windows 10 app developers. Smaato, with its programmatic mobile advertising platform, was a perfect fit.

BBM

Live Tiles

Live Tiles is one of the top app developers in Thailand, with four mobile applications launched to the public and a combined total of more than 30 million downloads. Notable apps include GMaps+, Music+, Ringtones+ and Tube HD Download. Live Tiles have been working with Smaato since April 2015. Their main goal in working with Smaato’s platform was to generate more revenue for all of their applications.

Ximad

Ximad is an owned-and-operated mobile game publisher with a stated goal to “bring to life revolutionary concepts and ideas that redefine conventional mobile gaming and reading as it exists today.” The company tagline is “Proud to Create Great Games.”

ASKfm

ASKfm is a large, global publisher reliant on programmatic monetization. They were looking for a partner with unified demand functionality to generate the optimal price for every ad impression, as they sought to eliminate the problems that come with the typical “waterfall” or “daisy chain” model. Learn how they did so with Smaato in this case study.

Pinger

Pinger, one of the leading app publishers in the messaging and communications space, began working with Smaato in 2011. Learn how Smaato’s SPX platform has provided Pinger and their high-volume apps with easy integration and customized account management in this new case study.

Singapore Press Holdings (SPH)

Singapore Press Holdings (SPH), the largest premier media organization in Singapore, has been working with Smaato since September 2014 to monetize their mobile properties. Learn why SPH became an early and enthusiastic adopter of Smaato’s SPX platform in this case study.

Grindr

Grindr is a popular all-male social networking app for iOS, Andorid, and Blackberry devices. It has more than 5 million users in 192 countries across the world and it is downloaded approximately 10,000 times everyday. The developers of Grindr were not happy with the eCPMs that they were generating through advertising on their free app.

MK Jigsaw LLP

MK Jigsaw was exploring new strategies to optimize their iPad and iPhone inventory monetization for the mobile app “Jigsaw Collection HD”. The challenge was to find a strong international monetization and mediation partner to increase ad revenues and eCPMs on a global scale.

Code For Food

Code for Food has a number of popular applications under their belt. They have tried working with a few partners, but were not able to perform well and the fill rate would usually fall below 30%. Since the user concentration is more in Vietnam, they realized that not many networks have the capability to achieve a good fill rate.

Times of India

The Times of India Mobile is India’s largest English daily that aims to keep readers updated on the latest national and international news, sports, entertainment, videos, business reports, lifestyle and all other relevant news while you are on the move.

Handmade Mobile Entertainment

Handmade Mobile Entertainment is looking to explore new ways to enhance the mobile advertising experience and to increase ad revenues and eCPMs on a global scale. The challenge is to find new ad placements without compromising the users app experience and to better monetize their inventory on a global scale.

Spice Labs

Spice Labs is one of the leading Blackberry and Android application developers. They have been working with Smaato since 2011 and their goal is to capitalise on Smaato’s Mediation ability to fully optimise their inventory monetization.

MediaFriends

With Smaato, fill rates increased, especially internationally. And ad revenue soared. And this occurred in a way the MediaFriends team describes as low-maintenance. The unexpected benefit of personal service meant that any ad issues MediaFriends encountered were resolved quickly. MediaFriends managers access a dedicated Smaato Account Development Manager live once or twice a week to tweak a campaign or develop new strategies to increase ad revenue.