One of the designers who made it happen

A pleasure to deal with. Responded promptly and creatively. Delivered a professional package at the end.

- Anonymous

How Mark9289 started their logo design journey

Company name

Brand DNA

Overview

I am a marketing consultant. I launched my practice after 20+ years as a marketing executive. I work with marketing executives at major companies to field highly custom consumer research studies. These studies are unique in that my firm is able to generate actionable insights that these companies were not able to unearth through traditional research "vendors."

My firm is seen as extremely competent and, unlike traditional research vendors, we are seen as uniquely imaginative, independent thinking and youthful/spirited. We are the only research vendor that is regularly described as "exciting."

We want the logo to help support that image.

Brand DNA is our first (non-custom) "product" and is a creative application of behavioral science on a brand/product and its consumer. Think of it sort of like Myers-Briggs, but on brands and customers. We do not believe there is any other research application like ours. Our clients hire us to conduct this study because it gives them, for probably the first time, a crystal-clear window into the personality of their brand and their customer, and insights into why the brand is not connecting with other non-customers.

Behind the scenes, there's a ton of science, however to our clients, Brand DNA is a simple, clear answer to a very important topic.

Tell us a bit about who you are and the people you reach

We are targeting senior advertising and marketing staff, such as VP-Marketing, CMO, etc. Usually, these companies are dynamic organizations on their own, which is why they like what we offer. Examples of companies we work with are Hard Rock, Pep Boys, Papa John's and others.

Requirements

Simply, I need a logo. Applications for this will be for presentations (Keynote, PowerPoint, etc.), on our website (http://www.wisermarketinggroup.com), printed leave-behinds, etc. Virtually all applications will be in color.