online ad spending figures for all of 2004 were recently released by the IAB. What do they show specifically for search? Up, up, up, no matter how you want to slice it, though mixing in spending on contextual ads doesn't give a completely clear figure.

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.