Anti-Flag “This Is The New Sound”

Artist:ANTI-FLAGLabel:SIDEONEDUMMY RECORDSVideo:“THIS IS THE NEW SOUND”Director:Brad FombelleAdd Date:April 23, 2012

Andy Gesner and the HIP Video Promo crew coming at you with another round of energizing punk rock to kick your day into gear. We always know that with Anti-Flag we are going to get high energy songs that are leading the charge on challenging conventional wisdom and fighting for the oppressed and overlooked members of our society. It’s their strong conviction for social equality that has made them huge favorites with blue collar punk fans across the globe, and undeniably one of the stars of the SideOneDummy roster. Their newest album, The General Strike, might be their most aggressive album to date and shows that even after a distinguished 20 year career, they’re still as clairvoyant and resolute in their mission as ever.

The band recently partnered with Amnesty International to premiere their new video for “This Is The New Sound” to help use their music and influence to raise awareness about the National Defense Authorization Act, which many are convinced is an extension of the erosion of human rights seen under the Bush administration and furthered by the unfulfilled promises of Obama administration. It’s a solid match, as Amnesty International’s huge reach can help spread the band’s sound to a broad international audience and Anti-Flag is the perfect band to create a voice for many that often do not have a voice that would otherwise be heard.

In their new video for “This Is The New Sound” the boys deliver a serious subject in an easily digestible package. Some may think that they are making light of their stance, but in reality the delivery is necessary because the real versions are not fit for TV. The video begins with frontman Justin Sane going about his business at a local coffee shop, enjoying a cup of joe and reading the local newspaper. Only steps away from the coffee house an ominous presence is felt as a mysterious van appears in the background and before we can bat an eye he is kidnapped and thrown in the back of the van, where the other members of Anti-Flag are being held captive.

They are taken to an undisclosed location (which is actually the Ohio State Reformatory of Shawshank Redemption fame) where their captors are revealed to be an evil clan of puppets have taken the band hostage and subject to various forms of inhumane torture such as electroshock and waterboarding. These are serious forms of “interrogation” and yet we never see any charges or reasons brought against the band, which is precisely the heart of the issue with the National Defense Authorization Act, that all Americans will be subject to baseless and illegal imprisonment. But fear not, Anti-Flag has never been one to take abuse of power lightly, and you can be sure that even after being dragged through the ringer, they still have a little bit of fight left in them.

We’re very proud to get behind this clip and it is always a pleasure to work with the fine folks at SideOneDummy. We’re loaded up with copies of The General Strike for you and your viewers, so please don’t hesitate to be in touch. If you’d like more info contact Andy Gesner and the HIP Video Promo crew at (732)-613-1779 or email us at [email protected]. You can also visit www.SideOneDummy.com or www.Anti-Flag.com for more info on Anti-Flag.

HIP Video Promo owner and president Andy Gesner recently sat down with Jesse Cannon from Musformation.com for an in-depth interview about the importance of music video promotion, as well as with James Moore from IndependentMusicPromotions.com. These two interviews go into great depth about who we are, what we do, and how HIP Video Promo can provide you the exposure and attention your new music video deserves!

Who we are

HIP Video Promo was founded in the year 2000 by it’s current owner Andy Gesner, and over the past 17 years, he and his team have promoted over 2700 music videos from some of the best of the best amongst indie nation, as well as some of the most well-known artists on the music industry landscape. Everybody who works at HIP Video Promo are musicians themselves, and are fully cognizant of what it’s like to be in the trenches fighting the good fight in this severely overcrowded music industry. We know what it takes to get the attention and exposure any new compelling band or artist is worthy of, and fight tenaciously on our client’s behalf.