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Ratings are declining and circulations are plunging. Advertising revenues are tumbling, layoffs, buyouts, marquee properties sold, bought and sold again. Yet, troubled as the news media business is, media as a human activity is pulsing with dynamism, creativity and invention. There's just one problem. Nobody wants to pay for any of this, which is why salaried journalists are coming to feel like the steelworkers of the 21st century.

melting media

Lots of truth here. Anyone who is in the news or web business should take notice. Times are a-changin' fast... Before you follow one trend and try to understand and plan for it, a new one starts. Maybe the thing to do is not to plan too much according to what is happening around you, but to concentrate on your own passion. (Not sure if that is sound advice)