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Top Innovators in Business Publishing

Published on May 07, 2007.

Most Popular

One media CEO is dramatically transforming a 125-year-old business icon for the digital age. Another is executing a sharp acquisition strategy to minimize his company's exposure to traditional advertising cycles. Still another has been buying up niche trade shows and co-locating several events to give media buyers a bigger bang for their travel buck.

These are just a few examples of the business executives that Media Business has selected for its fourth annual Top Innovators in Business Publishing Awards.

This year's innovators demonstrate that developing a robust and increasingly sophisticated Web presence has become key in growing the enterprise.

Take Joy Puzzo, corporate circulation director of Advanstar Communications, who has taken great strides to transform the company's circulation department into an "audience development" unit. Puzzo has seen to it that every member of her department has been cross-trained to be more flexible in all facets of audience development, including digital.

On the edit side, Ellen M. Koteff, editor in chief of Lebhar-Friedman's Nation's Restaurant News, has formalized a Web-first approach to news coverage.

Whether in editorial or sales, circulation or production, innovation is a crucial component of b-to-b media executives' DNA that is helping ensure the industry has a healthy future.

The Top Innovators Awards are given in six categories: top executive, publisher, editor, online executive, circulation executive and p roduction executive. The categories are broken into three divisions: large trade, small trade (less than $200 million in annual revenue) and general business. In terms of individual titles, the dividing line between small and large is $7 million in annual revenue.

Top Innovators awards luncheon

Media Business will honor the winners of the fourth annual Top Innovators in Business Publishing Awards at a luncheon Tuesday, June 5, at the Hilton New York. The program will start with a cocktail reception at 11:30 a.m. The awards luncheon will begin at 12:30 p.m. Tickets are $125 each, or $1,125 for a table of 10. To make reservations, visit btobonline.com and click "Events."