Triple Degree MA in Global Sales and Marketing

University of Applied Sciences Upper Austria

Triple Degree MA in Global Sales and Marketing

The triple degree programme GSM equips the students to develop and manage general business, sales, and marketing activities for future international companies. For such managers, it is essential to develop entrepreneurial thinking skills and to know how to handle background challenges of a culture. In today’s digitalized and globalized markets understanding and making use of technological developments, influencing business processes, but also the ability to combine virtual and physical customer touchpoints is indispensable.

Career Profile

A typical job description would be a management position in a foreign subsidiary of a globally operating company. Possible posts include, for example, product manager, key account manager or marketing or sales manager.

Focus of Studies

Entrepreneurship and Business Models (Mexico): a module dealing with the character of entrepreneurship and on how businesses are organized and operated. Ethics and Social Responsibility (Mexico): a profound understanding of ethical values and an institution’s obligation to act for the benefit of society.

Digitalization and Omni-Channel Commerce Management (Taiwan): a module dealing with the synergetic planning, steering and controlling of the various available sales channels and customer touchpoints (virtual and physical) in order to accompany the customer through the sales process from information search to after sales.

International Sales Management (Austria): a module to learn how to conceptualize, evaluate, push forward and control strategic sales decisions. International Marketing Management (Austria): a profound understanding of strategic marketing concepts for investment goods including deep knowledge of cross-cultural understanding.

Did You Know that ...

... Taiwan is considered to have achieved an economic miracle, becoming one of the world’s leading computer technology producers?

... Mexico is the second largest economy in Latin America and due to the NAFTA membership the bridge to the USA?

... Austria is one of the strongest export countries in the European Union. Focus on Austrian’s industry, which is innovative and provides high-quality products and services

Mexico:

University Ensenada

Entrepreneurship and Business Models

Economics

Ethics and Social Responsibility

Language (Spanish) and Cultural Understanding

"Skills in innovation and entrepreneurship enable students to be successful in a globalized world." (Prof. Dr. Monica Lopez Sieben, Head of Studies)

Austria:

University of Applied Sciences Upper Austria

International Sales

International Marketing

Company Project

Language (German) and Cultural Understanding

"The degree programme offers broad and profound knowledge – from sales to marketing, cross-cultural management and leadership and prepares students for their future tasks in international companies." (Prof. DI Dr. Margarethe Überwimmer, Head of Studies)

Taiwan:

University Providence

Digitalization and Omni-channel Commerce Management

Human Resource Management

Advanced Financial Management

Language (Mandarin) and Cultural Understanding

"Taiwan – an economic miracle! With quick industrialization and digitization, Taiwan has become one of the world‘s leading high technology producers and specializes in the semiconductor industry." (Prof. Dr. Martin Kao, Head of Studies)