The Cluetrain Manifesto authors (Rick Levine, Christopher Locke, Doc Searls, David Weinberger) have been presented with the CIPR President’s medal. Here’s Weinberger’s thank you talk. ‘It’s good for people to have open access to open information.’

The popular PR Examples website, now owned by Taylor Herring, has had a refresh.

Here’s a summary of the study published in Science showing that lies spread faster than the truth online.

Alan VanderMolen: 5 Things I Heard on My PR Road Trip (13 March)‘What we should do is have the ‘juniors’ design the agency and client organisations and functions of today, while us ‘bosses’ simply implement.’

Campaigns and creativity

Ben Smith: The PRmoment podcast with Frank PR founder Graham Goodkind (12 March)‘When you understand what makes a tabloid news story, that helps in PR because you understand what makes a story. That plays out well for a career in consumer PR where you’re trying to appeal to as many consumers as possible.’

Gender and diversity

Jo-Ann Robertson: It’s we… not he or she (12 March)‘Every single day I’m going to try and do something that matters for another woman in my life. At work, at home, for my friends. Something that makes their day a little easier, a little better, and gives them the support they specifically need.’

Holly Hodges: Blogger spotlight: Rachel Miller All Things IC (12 March)‘My work has taught me the most powerful influencers an organisation has are its people. Peer-to-peer communication from employees can transform a company from the inside out.’

Stephen Waddington: How to do influencer marketing (14 March)‘Influencer marketing has become a strategic priority for organisations in the past 18 months. It’s proving to be a highly effective form of marketing but it is still in its infancy.’

Chris Lee: How to create a content calendar (13 March)‘Creating the content and sharing it on social media is the fun part but putting in the hard yards creating a content calendar up front is absolutely core to a successful content marketing strategy.’

Ste Davies: The best books on influence and persuasion (no date)‘Influence is a trait you have whereas persuasion is an action you take. Regardless of their differences, they both ultimately aim for the same outcome.’

New and forthcoming publications

Bolton, R, Stacks, D and Mizrachi, E (editors) (2018) The New Era of the CCO: The Essential Role of Communication in a Volatile World, Business Expert Press

#prstudent #bestPRblogs

And here’s our pick of the best posts by those studying public relations and/or aspiring to work in PR.

Once a student, now an influencer-advertiser

Katya Hamilton (LCC/UAL): Top tips for getting an internship in PR (14 March)‘Today’s email culture can be difficult to navigate. Do you start with “hi”, “hello” or “dear”? Do you finish with “yours sincerely”, “kind regards” or “best wishes”?’

Jonny Allen (Ulster): Big Brother is watching you… (12 March)‘The question is – how did Netflix fail at something that Spotify managed to do so well?’

Hannah Martin (Ulster): Three weeks of social media rehab (12 March)‘The memories you gain from real life experiences are long-lasting, even when they aren’t documented on social media.’

Jessica Pardoe (Liverpool John Moores): Why Bad Employee Relations are Bad for your PR (11 March)‘I myself worked for a company for almost 4 years which was the epitome of a bad employer and it certainly put a few things in to perspective when I moved on and in to a job which treats me with respect.’

Micaela Sowerby (Bournemouth): Backstage at the BRIT Awards 2018 (9 March)‘The BRITs is held at the O2 Arena, and to truly help you understand what a big event it is, with press facilities and a red carpet, we catered to over 300 UK and international press.’