So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years. This isn't to discount digital advertising growth -- just to alter those crazy expectations. For some time, many TV/Internet advertising estimates have been talking up how online revenue will be larger than traditional TV advertising revenues. And in particular, digital video will be a major factor. But there are some key variables to consider.

Might smaller cable TV bundles be a savior for some TV networks, producing higher ratings? Networks in traditional pay TV bundles, from cable, satellite, or telco services, can get lost in the growing array of cable channels -- sometimes as many as 150 to 200 channels in a package. So a slimmed-down market of TV channels might be beneficial. No, we're not talking about "a la carte" packaging and pricing, but of smaller 30-channel packages that could develop as part stand-alone digital cloud-based TV services -- a trend that seemingly could grow over the next decade.

Trust for those who appear on TV -- personalities, performers, and news professionals -- can be a fickle thing. And so we get to NBC's Brian Williams, who claimed during 2003 he was on a helicopter in Iraq downed by a rocket-propelled grenade, only to admit his story was wrong and/or exaggerated.

We already have TV sets with sensors that can see our living/watching activity through interactive TV exercise games/software. Now smart TVs have another option: voice activation, which not only hears your extraneous personal information, but can send it to a third party.

Turner Broadcasting's HLN -- which was looking for a brand shift to a somewhat lighter edge to its sister network CNN -- is now moving again -- more into full-on general entertainment. Will movies lift ratings for a news channel? It couldn't hurt.

Apple TV -- the streaming device that works to connect the internet to traditional TVs -- is fine for now. But going further we continue expect more -- true integration of traditional TV, video on demand and digital media.