Blimps

On the record - Florida

December 14, 1991

THE GOODYEAR Tire & Rubber Co.'s silver-colored fleet of blimps will be redone inGoodyear's corporate colors of yellow and blue, Chairman Stanley Gault said. The basic silver look of the blimps has been largely unchanged since the post-World War II era. The new blimp look will debut on network television Feb. 16 when it appears above the Daytona 500 auto race in Daytona Beach. Rejected redesigns included an airship with polka dots and an airship with a tire tread design circling the craft, Perduyn said. Goodyear is based in Akron, Ohio.

AIRLINES

DELTA AIR Lines won temporary clearance Friday to fly from Detroit to London on an abandoned Pan Am route, edging out rival Northwest Airlines. Delta, based in Atlanta, hopes to begin service within a few days, Monroe said. Delta agreed to buy the Detroit-London route as part of a large package of assets it picked up from Pan Am this fall for $460 million. But Northwest, based in Eagan, Minn., told the Department of Transportation that it should get the route because the airline's Detroit operations are well established.

MEDIA

THREE BIG media companies - Tribune Co., The New York Times Co. and The Washington Post Co. - said Friday that despite recent signs of improvement, they all expect to report earnings declines this year. David Gorham, chief financial officer at The New York Times, called the period ''one of the most difficult times'' his company and the industry have faced. The assessments were made in presentations at the end of PaineWebber's annual media conference in New York. Also Friday, the diversified media giant Gannett Co. said it expects a 20 percent decline in earnings this year.

AGRICULTURE

GIANT AGRICULTURAL conglomerate Cargill Inc. said Friday its directors approved selling up to 30 percent of the company to its employees, but made clear that the company would remain privately held. Cargill, based in Minnetonka, Minn., did not disclose the price contained in the offer, but said the value of the employee stock ownership plan could range from more than $400 million to more than $1 billion.

Victor Incendy, disappeared last month, announced Friday it plans to file for bankruptcy protection next week. The company said in a statement that its board of directors authorized the filing of a petition for Chapter 11 reorganization. Cascade was rated one of the nation's hottest over-the-counter stocks before analysts discovered that many of the stores listed in the holding company's annual reports did not exist.