We just completed an analysis on the ‘nappy of the future’ for Seymour Powell. Looking at a range of existing international customs of nappy usage, existing products and emerging trends on new materials. Interestingly about half of the world’s children never wear nappies! The research revealed a whole lot of unsustainable facts and figures – especially with regards to environmental impacts from waste management to water and energy inefficiencies. However the research also offered some compelling insights to opportunities for innovating new product-service systems.