Stay in the loop

QR codes seem to be popping up everywhere these days so I wasn't surprised to spot one this week on one social media savvy candidate's election sign. While we've discussed before our theory that few people actually use QR codes (or know what they are) it still seems a no-risk move to add them to an election sign. In fact, it's perhaps surprising that there aren't more candidates using them.

Andrew Lang, who is the Liberal candidate for Toronto Danforth, needs all the help he can get (he's in Jack Layton's riding). So when one of his campaign volunteers spotted QR codes on some real estate signs in the area, they figured it was a natural tactic they should try as well. I contacted his campaign office to see what sort of feedback they've received and so far they've received 48 clicks - not a huge number, but still a positive sign that it's being used by a tech savvy (or curious) minority.

So far the QR codes are just being used on the large version of the campaign's lawn signs. The campaign has had a lot of people ask about it and they've seen a few related tweets and posts to the campaign's Facebook page.