Theres a FIFA ruling (19 B) stating that you are only allowed to eat your nations crisp for the duration of the tournament or Gary Lineker will come round and smile at you until the Jules Rimet is lifted in July

Bought these yesterday in a few varieties for 50p(with a decent date on them).
Got a selection of flavours and even 'son who eats everything' doesnt like some of them - bbq kangaroos from Australia are the worst apparently. Daughter didnt like American cheeseburger either.

Theres a FIFA ruling (19 B) stating that you are only allowed to eat your nations crisp for the duration of the tournament or Gary Lineker will come round and smile at you until the Jules Rimet is lifted in July

and you're confusing use by and best before. It is illegal to sell after a use by date but NOT a best before date

+1, as long as they highlight the fact that the date is close/ expired they are not breaking the law, its in the name "BEST before". I've had chocolate thats gone 2yrs after the best before and it was a bit white (milk had separated) but tasted just fine.

There as retailers specialising on expired best before produce and they are making a killing. HOWEVER, these crisps as people have said are gross in date so can only get better IMHO :p