WARRINGTON food firm Nutrition Point has joined forces with TV presenter Gaby Roslin to help promote its gluten and wheat-free sandwiches.

The firm, which was founded six years ago and has a turnover of £4m, said its latest range - Dietary Specials - is aimed at the growing numbers of gluten and wheat-intolerant people and those who simply want to follow a wheat-free diet by choice.

Gaby Roslin, who is wheat intolerant, said: "I've had a wheat allergy since I was 16 and, as lots of people who have this type of intolerance know, avoiding wheat is almost impossible.

"Eating a regular lunch with a busy schedule is really challenging. Sandwiches have always been off limits, but now, with the launch of these sandwiches, I can grab and go."

Nutrition Point manufactures a range of gluten and wheat-free food and even exports its pizzas to Italy!

Benefits of following a wheat and gluten-free diet include warding off bloating sensations, reducing stomach aches and headaches and even alleviating certain skin disorders. Mintel research shows that the market for "free-from" food grew by 165 per cent between 200 and 2002 and is set to be valued at £138m by 2007.

Chris Hook, managing director of Nutrition Point, said: "We have teamed up with Gaby to help raise awareness of the sandwiches With such an increase in the number of people with coeliac condition or those following a wheat-free diet, there is a constant demand for fast, easy and convenient food."