Another retired superstar, Michael Jordan, rounded out the top three in the country, one of the NBA's biggest global markets.

The numbers were derived by sales from September 2015 to October 2016, based on data from NBAStore.cn and other online flagship stores in the country, according to NBA China.

Top 15 Jersey Sales

Rank

China*

NBAStore.com**

1

Kobe Bryant

Stephen Curry

2

Stephen Curry

LeBron James

3

Michael Jordan

Kevin Durant

4

LeBron James

Kyrie Irving

5

Allen Iverson

R. Westbrook

6

Tim Duncan

Dwyane Wade

7

R. Westbrook

K. Porzingis

8

James Harden

Kawhi Leonard

9

Kevin Durant

Jimmy Butler

10

Kyrie Irving

Derrick Rose

11

Chris Paul

Klay Thompson

12

Tracy McGrady

James Harden

13

Dwyane Wade

Damian Lillard

14

Klay Thompson

G. Antetokounmpo

15

C. Anthony

C. Anthony

* September 2015 to October 2016** October to December 2016

While current stars tend to fill the NBAStore.com rankings, former NBA greats still carry significant weight in China. Bryant's No. 1 ranking does not come as much surprise given his immense popularity in the country and the ceremony surrounding his final season with the Lakers, who finished No. 1 in team merchandise.

Hall of Famer Allen Iverson (No. 5) and now-retired Tim Duncan (No. 6) also were in the top 15, along with 2017 Hall of Fame nominee Tracy McGrady (No. 12).