Athlete or Sex Symbol: What Boys Think of Media Representations of Female Athletes

Athlete or Sex Symbol: What Boys Think of Media Representations of Female Athletes
Daniels, Elizabeth; Wartena, Heidi
2011-03-10 00:00:00
Little research has investigated males’ reactions to non-objectified media images of women, including those that depict women in instrumental activities like playing a sport. Using a survey methodology, this study examined U.S. adolescent boys’ open-ended responses to images of performance athletes, sexualized athletes, and sexualized models. Participants were 104 adolescent boys from California (ages 12–17, primarily European-American). They remarked on the performance athletes’ physical competence and focused on the athletic context depicted in the photograph. In contrast, participants focused on the physical appearance and attractiveness of the sexualized athletes and sexualized models. Overall, findings suggest that performance images of women evoke instrumental evaluations of women from male viewers, while sexualized images induce objectified appraisals.
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngSex RolesSpringer Journalshttp://www.deepdyve.com/lp/springer-journals/athlete-or-sex-symbol-what-boys-think-of-media-representations-of-3aD020m8un

Athlete or Sex Symbol: What Boys Think of Media Representations of Female Athletes

Abstract

Little research has investigated males’ reactions to non-objectified media images of women, including those that depict women in instrumental activities like playing a sport. Using a survey methodology, this study examined U.S. adolescent boys’ open-ended responses to images of performance athletes, sexualized athletes, and sexualized models. Participants were 104 adolescent boys from California (ages 12–17, primarily European-American). They remarked on the performance athletes’ physical competence and focused on the athletic context depicted in the photograph. In contrast, participants focused on the physical appearance and attractiveness of the sexualized athletes and sexualized models. Overall, findings suggest that performance images of women evoke instrumental evaluations of women from male viewers, while sexualized images induce objectified appraisals.

Journal

Sex Roles
– Springer Journals

Published: Mar 10, 2011

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References

Children and sport media

Report of the APA Task Force on the Sexualization of Girls

The role of lad magazines in priming men’s chronic and temporary appearance-related schemata: An investigation of longitudinal and experimental findings

Aubrey, JS; Taylor, LD

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