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A Guide To Quora Advertising (Beta Ads)

In April 2016, Quora softly told the world about it’s beta advertising program. They didn’t put up an official launch or a landing page, rather they just put up a post on their blog

Organic quora marketing has been one of the best underdogs for a lot of smart marketers. Answering industry specific questions have helped a lot of people gain authority and build an influence for their business. At Marketing Masala, we’ve gained some healthy traction from Quora marketing as well. Here’s how my Quora profile scored :

So when Quora talked about it’s advertising platform, we were super excited to try it out!

One of our clients was interested too. So we tied up and did a test run with Quora beta ads.

In this post, we decided to walk you through the exact process of

Getting approved for using Quora ads.

Setting up campaigns.

Analytics for the same.

What kind of results to expect ?

Let’s get started!

#1 Getting Approved For Quora Ads

Since Quora is still testing it’s ads platform in the beta phase, they only allow a select number of advertisers to join their platform.

To get started, you need to shoot a mail to advertising@quora.com expressing your interest.

You’d need to talk a little bit about your product and then fill a form which they provide you with.

Once approved, you’d also receive a 3 page document explaining you their advertising program.

# 2 Setting Up Quora Ad Campaigns

Quora’s interface is one of the most simple ads platform I have ever come across.

About Shivankit Arora

A marketing enthusiast by choice and an engineer on paper,Shivankit loves strategising marketing plans and implementing the same. Out of work, he can be found making his next travel plan. You can reach him at shivankit@marketingmasala.com