The development and production of musical theatre was the focus of the discussion with our panel of producers - Sue Frost, Robyn Goodman, Paulette Haupt and Scott Sanders. They talk about what attracts them to a project; if playing on Broadway is the ultimate success for a show; whether going out of town is helpful, or necessary, for a new show; the impact of audiences on the show; dealing with critical reviews that remain on line when trying to get a show launched; the difficulty of closing a show or halting a show in development; and advice for young producers who want to develop musicals.

For more than 30 years the American Theatre Wing has been bringing together performers, directors, playwrights, designers, choreographers, producers and behind-the-scenes personnel from the American and international theatre, the seminars offer a rare opportunity for students and audiences to see the people who create theatre engaged in thoughtful conversation with one another. With more than 600 past guests, the seminars have become an unequalled archive of theatrical talk, a chance to hear from the people behind the characters, stories and productions that draw us to the theatre.