Football Revolution

Brains signed a four-year deal with the Football Association of Wales that saw 45 from Brains - our new continental style beer - become the official beer of Welsh football.

Designed to meet the increasing demand for continental style beer, 45 was a totally new concept for Welsh beer. It was named after its alcohol strength of 4.5%. The matchday programme advert featured the headline: 'if you enjoyed the first 45, you'll enjoy the next 45 even more!'.