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Armin Ibrisagic works as a PR Manager for Coffee Stain Studios, and will talk about the PR & Marketing strategy behind Goat Simulator, their most successful game so far, with 4 million sales on all platforms combined. He will talk about how they managed to build a strong presence in the press without spending any money on advertisement, and how they maintain an active social media community that rivals the size of those of AAA companies. He will walk the audience through key decisions made when shaping their PR strategy, and provide detailed data and graphs of their social media posts to show what type of strategy they've found most efficient. Finally, he will talk about the pitfalls of traditional marketing, and what the modern day PR person should do to avoid them.