Tag: stereotypes

February 18, 2017, — BELOIT, Wis. – During Toy Fair in New York, PlayMonster LLC is showcasing its new Wonder Crew® Buddies, the toy line for boys designed to empower boys to connect, nurture and build empathy through friendship, imagination and adventure.

Wonder Crew is turning the table on the conversation about gender stereotypes and toys, which has largely been focused on presenting more options for girls to play. Wonder Crew fills a hole in the market by offering a toy that helps boys develop their emotional maturity, including compassion and kindness, to help them grow to be good men, husbands, fathers and more.

Combining the adventure of an action figure with the emotional connection of a stuffed animal, 15″ Wonder Crew Buddies are available now. The crew includes Will (Caucasian), Marco (Hispanic), James (African American) and Erik (Asian). Each comes dressed in superhero gear, complete with matching mask and cape for kids.

Wonder Crew also has three Adventure Packs: Builder includes a construction outfit and hard hat for the buddy, and a matching vest for kids; Explorer features a safari-looking outfit and hat for the buddy, and a matching hat for the child; and Snuggler is a set of pajamas for the buddy, and a blanket for kids! Each is sold separately.

Wonder Crew was created by Laurel Wider, a psychotherapist and mom, after her son came home from preschool one day and announced that “boys aren’t supposed to cry.” Frustrated by many of the messages boys were (and weren’t) receiving and inspired by the way play influences child development, Wider created Wonder Crew to encourage kids to connect emotionally and be their full selves.

During North American International Toy Fair in New York, February 18‒21, 2017, PlayMonster can be found at booth #439.

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing quality products like the award-winning The Game of THINGS…®, 5 Second Rule®, Mirari®, Stinky Pig™, Yeti in my Spaghetti®, Farkle, Chrono Bomb®, OK to Wake!®, Lauri®, Stratego®, Roominate™, My Fairy Garden™ and Wooly Willy® is how PlayMonster helps keep play alive for all ages.

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