We are zealots for program effectiveness and so we research and understand our customer before launching new programs, products or services. We measure program results. We feed our primary programs and drop the losers—all in the spirit of discerning where God is at work.

WORKSHEET #6.2: Top 10 Questions to Ask About Program Capacity and Sustainability. Download this worksheet (PDF) and identify the three most important questions for your organization. Read Luke 14:28-30 in The Message.

WARNING! "Don't Be the Eighth Lemonade Stand in a Row of Nine!" That's one of the key points in the book co-authored by John Pearson and Dr. Robert D. Hisrich, Marketing Your Ministry: 10 Critical Principles. (Note: While the book is out-of-print, you may be able to locate some used copies on Amazon or other online sources. This faith-based marketing book is summarized on page 97-105 of Mastering the Management Buckets.)

NOTE! UNDER CONSTRUCTION! Some of the links to the books featured on Amazon have changed. (Gee...thanks, Amazon!) For a complete list of books from this bucket, visit the Book Bucket and download List #1 (with books reviewed through Dec. 31, 2015). The list will be updated on Dec. 31, 2016.