Inside Line Equipment is going to be at the SFBE! Handmade in Northern California, they make accessories, a stylish utility rack bag and custom bags. They will show off their newest bags and take orders for your custom bag. Come check them out at booth #180.

Making the trip from Wauwatosa, WI, Serenity Bikes is a performance racing company solely dedicated to cyclists pursuing quality craftsmanship, sexy styling, and exceptional value. In short, it is by cyclists and for cyclists. They are making their 1st trip to the San Francisco Bike Expo. This is your opportunity to see their track frames in person at booth #60.

In addition, Freddie Rodriguez will be at the Serenity booth signing autographs at 2 pm. Don’t miss a chance to meet Freddie. Stop by and enjoy a cup of Fast Freddie coffee in support of the Fast Freddie Foundation!

Like the SFBE, Caletti Cycles is a labor of love. Handcrafted one at a time! We are stoked to have John Caletti join the Bike Expo for the 1st time. His frames are local handmade out of Santa Cruz, CA. Custom frame builders like John are inspiring, they are concerned about the frame they build for you, not the total number of frames he builds in a month. He covers 3 segments of cycles: road, mountain and cross. Stop by booth #114 to see his great work.

Longtime friends of rideSFO and local guys that have been in the DH/Gravity scene for a long time, Bicycle Fabrications and Destroy Bicycles will be at the Expo this year. Be sure to check out their SWD Racing downhill bike, the Rooster Dirt Jumper and their other super rad custom projects, handmade in San Francisco. Interested in learning how to build your own custom frame by some of the most talented locals? Be sure to talk to them!

Bike Works HMB will be at the Expo for their 3rd straight year this year – Be sure to stop by and say hi! Bike Works is a local family owned bike shop that opened in 1997. It is nestled in a little coastal town of Half Moon Bay. The shop was opened by two brothers who have a passion for cycling. Although mountain biking is what they are known for they also sell high-end road bikes, beach cruisers and just recently opened up a skate department. Be sure to check them out at the Expo!

Velo Transit will be at the expo this year with their hip and functional cycling bags from Seattle. Velo Transit is a small Independent Team of Active Outdoor people designing and building packs and bags uniquely engineered for Velo adventure. Be sure to stop by and check out their gear!

This year we’re excited to have Dainese at the Expo. Dainese provides active people with protection from head to toe. Be sure to visit them this year and check out what kinda gear they have that can keep you safe – and pushing the limit.