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Ten Rules for Perfect Skin

For many women, perfect skin - skin that is free of impurities, even in tone and has a generally radiant glow - is something that tops their beauty wish list, yet remains elusive. With that in mind, we asked skincare specialist Frances Prenna Jones, whose eponymous beauty line has developed a serious cult following, to share her expert advice for achieving beautifully perfect skin. Simply follow the doctor's orders...

1. CREATE A REGIME

Follow a strict cleansing routine that is suited to your skin type – this is the most important step in your skincare regime and is the best way to achieve clean, healthy skin. I’ve created Clean + Prepare which contains protease, a mild exfoliant that stimulates cell regeneration, and Shea butter to heal and moisture. Your skincare regime should be simple, consistent and effective.

2. STAY IN THE SHADE

Wear an SPF of 15 or higher every day and stay out of the sun as much as possible. To ensure you get your dose of Vitamin D, take supplements or try a Vitamin D injection every few months.

3. LOOK OUR FOR ANTIOXIDANTS

Choose products containing antioxidants to combat pollutants – this is especially important for those of us who work in the city. Formula 2006 is an infusion of vitamins, antioxidants and anti-ageing ingredients that work together not only to rejuvenate and protect the skin, but more importantly to strengthen and maintain it over time.

4. USE VASELINE

To boost the power of your eye cream, put a layer of Vaseline over the top at night. This gives an extra moisture injection. It is safe, non-irritant and will give you the additional moisture this delicate area requires.

5. TAKE OFF YOUR MAKE-UP AT NIGHT

Night-time is when cells renew themselves, so this is when we need products that encourage cell renewal. It is vital to wash the skin properly to set the correct pH and then apply night cream.

Your skincare regime should be simple, consistent and effective.

6. RELAX

Stress, lack of sleep and dehydration all show very quickly on the face. To stem the ageing process ensure you take time to relax, try and get eight hours of sleep and keep the skin hydrated with a good moisturizer and by drinking plenty of water.

7. SHOP CAREFULLY

When looking for products, price and packaging are not always indications that the product will be effective. Many designer and high street products have similar ingredients, but what sets the 'aesthetic grade' products apart is that they have a much higher percentage of active ingredients.

8. ASK THE EXPERTS

Don't be afraid to seek advice from a skincare professional. They will help prescribe the most effective products for your skin type and skin concerns, and help guide you to which ingredients to look out for and which products will be best suited to your skin type.

9. DON'T SMOKE

It's absolutely the worst thing you can do for your skin.

10. ADAPT

The needs of your skin change with the seasons, weather and age, so it is important to make allowances for this and to ensure that your skin is always protected, comfortable and catered to.