Doing Business Amongst Friends

Skål is not a business association, however, while Skål does not involve itself directly in business, it does encourage Skålleagues do business with each other, and with Skål supporters. The international friendship and close personal contact of Skål must be experienced to be appreciated.

Skål is not a community organisation like Rotary or Lions, rather it benefits and develops the professional sector, while assisting the community at large. Skål is an Association of Tourism Professionals which encourages and creates a network of professionals around the world. It promotes seminars and conferences to strengthen the industry’s professionalism.

Doing Business Among Friends

Through participation in local activities and events at all levels, members meet industry colleagues from around the world. Here, in an atmosphere of amicale, ideas, opportunities and industry matters, in general, may be shared on a personal and business level.

Skål members should promote the organisation, the formation of new Clubs and recruit qualified members.

Skål is non-political and encourages advancement and evolution through affiliation with other international industry organisations such as the World Tourism Organisation. Skål does not discriminate on the basis of sex, age, race, religion, politics or social standing. Skål supports charitable causes.

Vision Statement

A trusted voice in travel and tourism since 1934.

Our Mission Statement

Through our leadership, professionalism and friendship, work together to achieve our Vision, maximise networking opportunity and support a responsible tourism industry.