1. Create a game account at https://account.elderscrollsonline.com.
2. Activate your account by clicking the link in the activation email sent to you.
3. Return to https://account.elderscrollsonline.com and sign in with your new account.
4. On your account page, click "Redeem Code." Enter your code in the popup box that appears.
5. Once your code has been successfully redeemed, a download link will appear on your account page. Download the game and you'll be ready to play! (Note: The game can be pre-loaded from now, but will only be playable from 00:01 PST on Thursday the 10th of December).

Let me know if you hop in! You can reach me on the NA megaserver by writing to @Kondratev (the @ denotes my account name).