"GMA" is Delivering its Largest Adults 25-54 Season Margin Over NBC's "Today" in 23 Years

ABC News' "Good Morning America" stood as the morning's No. 1 morning newscast in Total Viewers (5.235 million) and Adults 25-54 (1.947 million) for the week of March 16, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" led NBC's "Today" (4.659 million and 1.801 million, respectively) by 576,000 Total Viewers and by 146,000 Adults 25-54.

"GMA" widened its Adults 25-54 advantages over "Today" both week to week (+4% - 146,000 vs. 141,000) and year to year (+14% - 141,000 vs. 128,000).

Guinness probably isn't your go-to for cooking or drinking beer at any other time of year than St. Patrick's Day. But now that the Irish holiday is once again here and we've got stout on the mind, we turned to Guinness Storehouse executive chef Justin O'Connor for the best ways to enjoy the bitter brew. Short answer? All the ways. Long answer? Read on.

"It really cleanses the palate. If you're having seafood, a little drink of the extra stout lifts your palate. It's like readying for the next bite and cleanses the palate," O'Connor said. "After a thick bite of stew, it loosens up the mouth for the next spoonful."

His favorite pairings for the bitter beer, other than classic stews and fish and chips, are raw oysters and blue cheese.

"It's a real connoisseur's experience drinking Guinness with strong cheeses, especially blue," he said. "And the classic is oysters-the delicate, salty flavors are enhanced by the strong roast flavors of Guinness. It's world-famous and a match made in heaven."

As for cooking with the brew, O'Connor suggests substituting Guinness for any recipe that calls for beer.

"GMA" Increases Adults 25-54 Season Margin Over "Today" by +79% Compared to Last Season

"GMA" is Delivering its Largest Adults 25-54 Season Margin

Over "Today" in 23 Years

ABC News' "Good Morning America" ranked as the No. 1 morning newscast for the 2nd week in a row in Viewers (5.989 million) , Adults 25-54 (2.176 million) and Adults 18-49 (1.554 million) for the week of March 2, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (5.258 million, 2.051 million and 1.533 million, respectively) by 731,000 Total Viewers, by 125,000 Adults 25-54 and by 21,000 Adults 18-49.

The label drew plenty of criticism, and on Sunday, International Women's Day, the company apologized in aseriesofpostsonTwitter. The intent, the company claims, was that men should learn from women how to properly take care of clothing.

"GMA" Delivers Largest News Demo Margin Over NBC's "Today" During a February Sweep in 22 Years

"GMA" Wins 11 th Consecutive Sweep in Total Viewers

"GMA" is #1 for the Week Across All Key Target Demos

"GMA" Delivers Most-Watched Week in Almost a Year

"GMA" Tops "Today" by Largest Total Viewer and News Demo Advantages

in 5 Months

"GMA" Grows Year-to-Year in Total Viewers and Adults 18-49

February 2015 Sweep

ABC News' "Good Morning America" won the 2015 February sweep in Total Viewers (5.729 million) and Adults 25-54 (2.111 million), based on Most Current Data from Nielsen Media Research. "GMA's" sweeps victory marked its third straight February win in Total Viewers its and its 2nd time in the last 3 years in Adults 25-54. Further, looking at all sweeps, "GMA" extended its run of consecutive sweep victories to 11 in overall viewers, while leading in 9 of the last 10 in the key adult news demo.

ABC's "Good Morning America Saturday" won the 2015 February sweeps in Total Viewers (3.921 million) , Adults 25-54 (1.386 million) and Adults 18-49 (959,000), based on Most Current Data from Nielsen Media Research. "GMA Saturday" turned in a dominant performance in Adults 25-54 during the month winning all 4 of its telecasts. "GMA Saturday" debuted in its current format in September 2004.

Further, "GMA Saturday" won the February sweep for the 2nd year in a row in Total Viewers and Adults 25-54, while claiming its first February sweep victory ever in Adults 18-49. Overall, "GMA Saturday" has won the last 8 sweeps in Total Viewers, last 7 in Adults 25-54 and previous 4 in Adults 18-49.

ABC News' "Good Morning America" ranked No. 1 in Total Viewers (5.664 million) and Adults 25-54 (2.099 million) during the week of February 16, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (5.329 million and 2.051 million, respectively) by 335,000 Total Viewers and by 48,000 Adults 25-54.

"GMA" improved on the prior week's performance (5.615 million, 2.056 million and 1.387 million on w/o 2/9/15) in Total Viewers (+1%) , Adults 25-54 (+2%) and Adults 18-49 (+5%), hitting 6-week highs in all 3 measures - since w/o 1/5/15.

"GMA" was up in Total Viewers year to year (+1% - 5.664 million vs. 5.590 million on w/o 2/17/14).

"GMA" Posts Largest Total Viewer Advantage Over NBC's "Today" in Nearly 3 Months

"GMA" is Delivering its Largest Adults 25-54 Season Margin Over "Today" in 23 Years

ABC News' "Good Morning America" finished as the No. 1 morning newscast in Total Viewers (5.615 million) and Adults 25-54 (2.056 million) during the week of February 9, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" outperformed "Today" (4.917 million and 1.902 million, respectively) with stronger margins compared to the prior week in both Total Viewers (+53% - 698,000 vs. 457,000) and Adults 25-54 (+258% - 154,000 vs. 43,000). In fact, "GMA" led "Today" by its largest overall viewer advantage in nearly 3 months - since w/o 11/17/14.

Sure, the Oscars are a night when Hollywood come together to recognize the best performances of the year.

However, let's be honest: Some of you will be watching, at least in part, to see what the stars are wearing to the show.

Britt Aboutaleb, the managing editor of Yahoo Style, talked to ABC News about what she thinks the nominees for Best Actress and Best Supporting Actress should choose for the big night - and in some cases, her picks are a bit more edgy than what those actresses have worn previously.

Best Actress Nominees Julianne Moore: For the "Still Alice" star, Aboutaleb suggested a sexy jumpsuit. "The detail here is incredible," she said. "A jumpsuit would be so cool, and if anyone could pull it off and make it black tie appropriate, it would be her."