How GrubHub Seamless will capture a bigger bite of the $70 billion takeout market

GrubHub Seamless has already captured 20% of the $9 billion market for online ordering from restaurants — but now it wants to get into the delivery business, too.

Based on company estimates charted for us by BI Intelligence, Americans spend only $9 billion a year ordering food from restaurants online, which is just a fraction of the $70 billion market for food takeout and delivery. Of that $9 billion, GrubHub Seamless only handled about $1.8 billion in restaurant takeout sales in 2014.