The great news about email is that advances in technology are making this old platform new again. Not that email is all that old, but with the popularity of social media and other communication platforms, the continued strength of email campaigns are often overlooked. Even without new tools, email remains one of the most effective digital marketing platforms in terms of ROI. Add Artificial Intelligence (AI) and Machine Learning, and email has the potential to become an even more powerful part of a digital marketing arsenal. In what ways can […]

When marketing online, you need to use every advantage you have. If your website looks like it is from 2018, you won’t get the results you want. Other businesses want to know they are working with a leader and the first thing many decision makers see is your website. If your website doesn’t communicate you are an industry leader, it is time to get prepared for 2019. Continue reading to learn about the website trends that will take over design in 2019. Design According to Website Personality Instead of focusing […]

Does your website need a facelift? If you have a website, you may be wondering if the website design is working for you or whether your website needs a ubiquitous coat of fresh paint. Here are some pointers that suggest that your website needs a redesign. Does it take your website too long to load? If it takes your website a long time to load, chances are it needs a facelift, pronto. Today’s websites are agile and do not download as much information as past websites because those with tablets […]

Your company needs to make a good first impression with potential customers. An outdated, clunky interface is not the face to put forward with prospects. A website redesign can help garner the organic SEO ranking desired. Let your audience quickly find you online at the top of page 1. Once they know you are there, make sure all of the elements are in place to help them easily move through the buying cycle and meet your conversion goals. Find out when to polish up your website design. Does Your Website […]

With the increasing popularity of do-it-yourself website building sites, offering free website templates that allow users to design and publish websites, some folks believe that website designers are no longer relevant. They are wrong! Website designers do more than design a beautiful website. What is a Good Website Design? Website designers are often referred to as web designers and they combine technology with creativity. They understand that using both skill sets to build new or redesign websites is the beginning of a successful site. While DIY website building may seem […]