Manchester Children Set To Benefit From Unique Chevrolet
Auction

MANCHESTER – Nov 12, 2013: Communities in Manchester are set to
benefit after a special edition Manchester United Chevrolet Trax sold on
eBay for over £14,000 last week.

The unique Manchester United themed Chevrolet Trax, signed by the
2012/13 Premier League winning side, raised £14,301 in the eBay charity
auction.

All of the proceeds will be going to the Manchester United Foundation to
support its Ability Counts football programme, which offers disabled people
the opportunity to play or coach with Manchester United and has between 150
and 160 players aged from 8 to 40 years old.

The auction delivered £17,564.28 in total as other items, all donated by
Chevrolet, the Official Automotive Partner to Manchester United, including
a Wayne Rooney match-worn shirt from his hat-trick match against Hannover
in 2012 and a signed shirt from Manchester United captain Nemanja Vidic,
worn during this year’s Community Shield against Wigan, were snapped
up by Manchester United fans across the world.

Rebecca Lawman, Head of Marketing, Chevrolet UK, commented; “The
Manchester United Themed Chevrolet Trax Auction has been a fantastic
success. The Manchester United fans have really got behind the auction and
the money raised will go towards a fantastic cause.

“Manchester United Foundation does a tremendous amount of work
through its Ability Counts programme, offering disabled people the
opportunity to train and play for Manchester United and we hope this
donation will help to continue their great work.

“The passion and generosity of the Manchester United fans has been
evident throughout the auction and we hope the lucky winners enjoy their
lots.”

Former Manchester United players Gary Pallister, David May and Quinton
Fortune all showed their support for the campaign by taking part in the
Chevrolet Trax UK tour starting at Old Trafford and visiting Chevrolet
retailers across the UK.

“We are delighted that Chevrolet has chosen to support the
Foundation through this unique auction. The backing of organisations like
Chevrolet is so important in helping us to continually develop our work in
the community. This donation will allow us to improve our services for
disabled people in the Greater Manchester area,” said John Shiels,
chief executive, Manchester United Foundation.

The campaign was supported by a calendar of events and media appearances
as well as an integrated social media activation.

The winning bidder was Sussex-based Chevrolet dealer Frosts of Shoreham.
Toby Frost, Director, said: "We really, really wanted this car - it's
something very special that celebrates Chevrolet's association with
Manchester United in a unique way, and it's the perfect tool for us to draw
attention to the new Trax in our dealership. Proud to support the
Manchester United Foundation, we plan to register the car and use it for
promotional purposes to raise awareness of our Chevrolet dealership at our
local annual events and in the showroom. Football fans are of course more
than welcome to visit the dealership to see the unique Trax and have their
photo taken with it."

The Manchester United Foundation works in some of the most disadvantaged
areas across Greater Manchester and uses the passion for Manchester United
to educate, motivate and inspire young people.

The Foundation delivers football coaching, skills training, personal
development and life changing experiences, to provide young people with
opportunities to change their lives for the better.