Presented by Pamela Starr, an author, professional speaker and small business marketing expert.

This seminar explains how core marketing strategies are applied to email and social media marketing. It has modules built into the presentation where the audience stops and completes some written exercises before moving on.

• The difference between an email or social media post that looks good, and one that gets physical, measurable responses

• How to set (email and social media) marketing goals and objectives

• How to run campaigns on the marketing channels that matter to your audience.

• How to create content that pulls a response from your prospects

• What to write about

• What are the best offers for different business types

• How to ensure your audience opens and acts on your emails and social media posts

• How to determine the best day and time to schedule your communication (and how to schedule it in advance)

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