Great deck, saw it on inbound.org, I always loved HS decks, very elegantly designed. Though it could had more material on how to do inbound marketing and may be more real world data as well as more content marketing methods (deck listed 4 as example)

Thanks Sean! Love what you guys are up to and your work personally. Would love to get you on the NextView blog sometime since you seem passionate about growing early-stage companies through marketing (it's viewfromseed.com). jay-at-nextviewventures.com (or if I can be helpful in general!)

Inbound is the best way to bring people into your world. You just need a way to convert them. I find many startups create great content but then don't convert them into subscribers/emails/users. You can sell better though email and your content should be used to push them through the funnel. I like this.

Agreed, Stephanie. In talking to NextView's portfolio startups, a lot of them are thinking so big (which is great, and necessary, early on especially) that they forget the notion that awesome content and creative ideas still needs to convert. The 2nd problem is that they don't actually know what metric to look at -- to which I always reply "Build an email list!" :)

Hi everyone! These slides are great, thank you very much @jacunzo ! I'm particularly thrilled because I saw this on GrowthHackers' Twitter after I wrote an article on the same topic - and our views match. Here's the article for anyone interested: https://medium.com/@nscmnto/marketing-oriented-startups-ba2aead2fc33

Anyway, I think the main difficulty, at least here in Portugal, is convincing startups that Marketing doesn't need to be expensive and it's not all about advertising.

What are the main difficulties you see in implementing marketing on a startup?