Gemar

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Christmas is a time of magic and wonder. It is a time to suspend belief and add sparkle to the cold, dark days of winter (unless of course you live in the Southern Hemisphere). Using just one country as an example, the average American family spends more than $50 each year on decorations to bring the festive season alive. This is why Christmas is an invaluable opportunity for retailers and one not to be missed.

From humble beginnings to the largest European manufacturer of latex balloons, the journey of Gemar is an incredible, elevating tale, fuelled by passion and pride. Our company dates back to 1902 but now four generations later, we may have expanded but the essence of who we are and what we stand for remains the same.
This is our story…
It is the curiosity and excitement of a 4 year old that sparks off this tale. Little Italian born Angelo Rocca moved to France at the end of the 19 th century as his family joined his brotherin-law’s business as a balloon craftsman.

Halloween has historically been big business for America, but like many of their trends, consumers around the world are joining in the blood curdling festivities. The US is about to outdo itself another year with projected figures for 2017 expected to exceed $9.1 billion, this translates to each buyer spending a record $86.13 each. Now although they are still the biggest player in this space, brace yourself; Halloween is firmly established as a global phenomenal and if you prepare properly for it, this year can be a record breaker for you too.