Nelvana, Sumitomo Partner for International Anime Co-Pros

Corus Entertainment’s Nelvana and Sumitomo Corporation — a global trading company and big investor in the Japanese animation biz — have announced a partnership to develop and co-produce innovative anime properties with international appeal.

“We are thrilled to partner with Nelvana to create world-class anime and exceptional children’s content,” said Mr. Iehisa Nakamura, Executive Officer, General Manager of Media Division in Sumitomo Corporation. “This is a great opportunity to invest in and showcase our country’s outstanding talent and resources to the global kids’ entertainment market.”

In support of these plans, Sumitomo has enlisted the services of Tokyo-based content creation company Zeroichi, Ltd. to help produce an original anime and toy concept. Zeroichi’s President, Shigeki Fujiwara is a respected figure in the Japanese animation and toy industries for his involvement in creating the popular brands Beyblade, B-daman, Aikatsu and Majinbone. Nelvana and Sumitomo will work with Fujiwara and his company to create a wholly original property for the North American market.

Sumitomo has also turned to former Cartoon Network President/COO Stuart Snyder, who brought the partners together, spearheaded negotiations, and will continue to consult on the venture going forward.

“We look forward to working with Stu and the talented team and creative individuals of Sumitomo through this strategic partnership,” said Scott Dyer, President, Nelvana. “As we continue to expand our presence globally and invest in international talent, we cannot wait to share the fresh ideas and engaging content coming out of Japan.”