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Will Pokemon Go Influence the Future of Event Gamification?

Will Pokemon Go Influence the Future of Event Gamification?

Event gamification will be the standard in upcoming years. Engaging attendees with a clever contest or scavenger hunt boosts the overall experience and fun factor that the festival. Not to mention generates more interest and involvement from the attendees.

Palaroo prides itself in being a pioneer in event gamification in an app on your phone. The Check-Point-Challenge provides Palaroo users with a scavenger hunt game that gives the attendees an incentive to visit certain vendors or locations on the in app map with the promise of being entered to win a prize at the end! The game works much like Pokemon Go, one of the fastest growing apps of all time. Check-Point-Challenge and Pokemon Go both use the geo-cache methods to encourage users to visit certain locations.

Real time geo-location as well as Augmented Reality (AR) technology is what makes Pokemon Go such a hit and engages users in a more personal level with their game. What is AR? Read below what blogger David Budimir has to say about it from The Social Tables Blog.

It’s a term that’s been around for over a decade but has only recently made its way into our smartphones. Augmented reality (AR) uses your phone camera to show you a graphical interface overtop of the world in front of you. It can add more context to what you’re seeing. Remember Google Glass?

In Pokémon Go it makes it possible for players to gaze through their phone screens and find Pokemon hidden in the streets around them. Looking for a flying Pokemon? Point your phone camera towards the sky. Trying to catch a small bug Pokemon? Aim your camera towards the ground.

Soon we’ll find the same technology in event apps. Attendees will be able to point their phones at specific items in an event venue in order to have more information appear in front of them. One example? Today, your speakers might use a slide deck as a visual aid for attendees. With AR those two-dimensional slides can become a 3D interactive experience that attendees can engage with right from their seats via smartphones. Click here to read the rest of David Budimir’s blog.