The Warriors’ new alternate uniform, featuring jerseys with “The Town” across the chest, fulfills a long-held desire by Oakland natives for Golden State to show some love to its home city.

The Warriors, before this season, were one of only four teams that did not represent its host city on its uniform. The other three — Indiana, Utah, Minnesota — are the only NBA franchises in those states.

The Warriors’ new “The Town” uniform, modeled by Oakland rapper and entrepreneur Mistah FAB, will be worn on Saturdays and will be the Warriors’ alternate uniform for years to come. (Photo by Mitchell Mylius/ Special to The Athletic)

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What they are saying?

“For so long, the outside world never knew the Warriors played in Oakland so they would always over look The Town. This stamps the culture. This highlights the city and the pride behind the phrase “The Town” – which...