Common Trademark Questions

Most people are aware that trademarks and patents are different. However, not many understand exactly how. Let’s start with the obvious: trademarks and patents share similar features. They are both considered intellectual property, in that the ownership and use is tied exclusively to whoever registers them first. But beyond this, trademarks and patents are actually … [Read More]

If you ask an attorney whether you need an attorney, what answer would you expect? When applying for a federal trademark, you do not, repeat, do not need an attorney. The U.S. Trademark Electronic Search System (TESS) is freely available to anyone. You can file your trademark application online at the U.S. Patent and Trademark … [Read More]

What is a Service Mark? In plain English: A service mark (or servicemark) is a word, phrase, symbol or logo that is used to brand, identify, and distinguish a service. This is in contrast to a trademark, which is a word, phrase, symbol or logo that is used to brand, identify, and distinguish a product. While this might … [Read More]

After they have gone through the trademark process and possess a federal registration, the most common question clients ask is, “How long does a trademark last?” The simple answer: Your trademark will initially last for six years, but you can maintain the registration forever with a bit of maintenance. (Source: USPTO) The U.S. Patent … [Read More]

Trademark vs copyright registration – what’s the difference? While both offer protection under the law, each protects different kinds of intellectual property. They actually have very little to do with one another. What a trademark protects A trademark protects a name, logo or slogan that is used to identify and distinguish a product or service … [Read More]

Companies don’t pay money and subject themselves to the trademark application process for no reason. Owning a federal trademark registration provides a business with several advantages that can help them competitively and legally. It all starts with the right of ownership. 1. You legally own the mark A federal trademark registration provides the owner with … [Read More]

Probably the most common question that I get from prospective clients is: “How much does it cost to trademark a name?” At the Law Office of Xavier Morales, we offer a Comprehensive Trademark Search & Filing Package which includes both the Trademark Search to make sure there are no conflicts or issues with your name, … [Read More]