Google Merchant is used a lot by SEO companies to help their clients boost their rankings. Commerce Kickstart doesn’t come with a native way of supplying a product feed, but with Views and a couple of modules it can be easily done.

No doubt, there is probably a better way of doing it, but this is what worked for me.

Neil Gee's "Fastest Way of Installing Drupal 7.24 on Mac OS X 10.9 , 10.8, 10.7" guide is a fantastic guide to getting started if you want to get Drupal up and running on Mac OSX Mavericks. His guide on installing mysql, php & phpmayadmin is very clearly written and not too technical. I thoroughly recommend both guides.