Iconic luxury department store Lane Crawford is marking the launch of its Shanghai flagship store and its brilliant edit on the new Autumn/Winter 2013 season with a unique and inspirational campaign. ‘Modern Expressions’ – is an homage to Shanghai, embracing the tastemakers and influencers who help define the style of this vibrant and diverse city.

For this one-of-a-kind project, Lane Crawford collaborated with an extraordinary collective of Shanghai’s most influential talents, inviting each one to reveal their own personal ‘World of Style’. The multimedia campaign will reach out across Shanghai, Greater China and the world through a multi-faceted media campaign, engaging us through many dimensions including a brand campaign launch book, a virtual and real exhibition and a site specific Shanghai community project.

Innovation is part of the Lane Crawford DNA and the flagship will be Greater China’s first retailer to deliver a connected commerce experience. The store offers the largest but also the best selection of fashion and lifestyle presented in visually arresting spaces that fuse fashion, art and music. Lane Crawford’s ‘World of Style’ is a complete lifestyle experience that celebrates people, creativity, exemplary service, individuality and an unswerving commitment to style.

Lane Crawford commissioned legendary French photographer, Patrick Demarchelier to shoot ‘Modern Expressions,’ collaborating with a creative team including stylist George Cortina and hair and makeup artist Katsuya Kamo. The images capture the eclectic cast in some of the most desirable pieces from Lane Crawford’s global fashion edit. The striking series will be displayed in-store juxtaposed with further images of the city of Shanghai and its people creating a fascinating portrait of the metropolis now. A virtual exhibition, featuring a new edit on the visuals, will also be showcased online.

In a parallel exhibition, Lane Crawford has also commissioned and curated art work throughout the store from an inspired selection of artists who were asked to explore their connection to the city in their chosen medium. These original art works offer further revelations and expressions of the city’s dynamic spirit and its unique community.

The exhibition, by artists Lu Xin Jian, Greenhouse Core, Yi Zhou, Edge, Nicole Zhang, Wang Qing, Li Li Hong, Bing Xu, Jin Chong Yu and Nam Hyo Jun, will be displayed throughout the store for the duration of the campaign as well as via a digital showcase at lanecrawford.com.

Finally, there is a very special Modern Expressions product collaboration. Lane Crawford invited internationally renowned fashion brands Emilio Pucci, Proenza Schouler, 3.1 Phillip Lim, Jason Wu, Diane Von Furstenberg and J. Crew to create an original T-shirt design representing their own individual expression of the city. The exceptional collection will be available in-store and online from launch with all profits donated to charity.

ENDS

About Lane CrawfordFounded in 1850, the iconic, luxury department store Lane Crawford offers the most extensive assortment of international designers across Womenswear, Lingerie, Menswear, Shoes and Accessories, Cosmetics, Home & Lifestyle and Fine Jewellery, in Greater China.

Lane Crawford has more than 400,000 square feet of retail space across four stores strategically situated in Hong Kong’s prime shopping districts, and two in Beijing. In 2011, Lane Crawford became the first omni-channel full-price designer retailer in Greater China with the launch of its online store at www.lanecrawford.com.

Lane Crawford is recognised and awarded within the industry as a benchmark for innovation for its retail concepts and design, and its creative programmes and visual merchandising. It is an authority in innovative store environments which fuse fashion, design, art and music and extend elevated levels of personalised services to optimise the customer experience.

Lane Crawford is a part of The Lane Crawford Joyce Group, Asia’s premier fashion retail and brand management group, which also includes cutting edge fashion boutique Joyce, fashion footwear, bags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.

The Lane Crawford Joyce Group operates luxury department stores and boutiques, free-standing branded stores and e-commerce, with leadership positioning in designer womenswear, menswear, shoes and accessories, cosmetics, home and lifestyle, and fine jewellery.

With more than 160 years of trading experience in the region, each of The Group’s companies is acknowledged as a pioneer in its space, being first to market with designer and luxury brands, and building brands’ businesses through dynamic partnerships and collaborations. The Group currently operates more than 500 points of sale across 50 cities in Greater China and South East Asia, with a total retail space of more than 1,000,000 square foot.

Lane Crawford, the iconic, luxury department store, will open its largest store to date in China this September, creating the first and only multi-brand fashion and lifestyle destination in the heart of Shanghai.

Set over four floors with a total of 150,000 square feet, Lane Crawford will offer more than 500 brands, the most extensive luxury and designer fashion, beauty and lifestyle brand portfolio in China. In addition, customers can expect innovative new dining concepts as well as highly personalised and unrivalled services delivered through an unforgettable in-store experience.

Andrew Keith, President of Lane Crawford, said: “Lane Crawford is recognised globally for being a retail innovator and has been bringing the best of global design to the region for over 160 years. As the only luxury department store in Greater China, our knowledge of the Chinese customers helps us to bring them the best retail experience which will inspire them to create their own world of style. We are very excited to be opening a flagship store at a time when China is not only leading the world’s economic agenda but is also becoming a burgeoning creative force.”

The Store and The Experience Renowned for its reputation of offering a unique shopping and leisure experience in each of its locations, Lane Crawford Shanghai Times Square has created a unique space for the community called The Hub which has a monthly programme of activities ranging from art installations, exhibitions, curated pop ups, lectures and workshops with different partners including brands, artists and designers to offer an ever changing, inspiring experience.

Also located on the ground floor, is the largest beauty destination on the mainland at 32,000 square feet, offering more than 30 brands including Fresh, La Mer and YSL Beauté. Dedicated to an innovative and inspiring beauty shopping experience, this emporium will feature a Cosmetic Concierge to cater to all beauty needs, hair salon and nail bar by Il Colpo Group and a series of private cabines with specialised beauty services and treatments for customers to relax and indulge in.

On the first floor, customers will find themselves surrounded by the most extensive range of designer ladies’ shoes and accessories in Greater China. Spanning 25,000 square feet, it will offer more than 250 brands spread over five dedicated areas featuring the most sought after international designer shoes and handbags from across the globe, including Alaïa, Alexander McQueen, Balenciaga, Christian Louboutin, Givenchy, Lanvin, Saint Laurent Paris, Valentino; the hottest contemporary brands such as Alexander Wang, Marc by Marc Jacobs, McQ, Pedder Red, Sam Edelman, See by Chloé, Stuart Weitzman and Tory Burch, casual chic footwear and children’s shoes, a unique accessories department offering a wide array of fashion jewellery, sunglasses, scarves and fur from designer brands, and BLITZ, a unique space to showcase monthly collaborations with partners from the world of international arts, fashion and lifestyle.

The ladies’ shoes and accessories department will also bring in a number of exclusive styles from brands such as Aquatalia, Comme des Garçons, Frye, Rag & Bone and Sandro. New brands that will be available in Lane Crawford Shanghai Times Square include Bottega Veneta, Charlotte Olympia, Elizabeth & James, Gianvito Rossi, Haider Ackermann and Proenza Schouler.

The fine jewellery department will also sit on this floor with brands including H. Stern, Pomellato, 1967 by Pomellato, Samuel Kung and Tasaki.

The womenswear department on the second floor will feature the most extensive fashion collections in China. The floor will offer a global edit of designer and contemporary fashion from more than 80 brands including Alaïa, Alexander McQueen, Dolce & Gabbana, Erdem, Givenchy, J.Crew, Jason Wu, Lanvin, Prabal Gurung, Preen, Thakoon, Notte by Marchesa, Valentino, Victoria Beckham and Saint Laurent Paris. New and exclusive to Lane Crawford are UK brand Whistles and Each x Other, an exclusive collection by renowned artist Yi Zhou.

The Shanghai Times Square store will be the first Lane Crawford store to launch the womenswear collections of three emerging Chinese contemporary designers; Chictopia by Christine Lau, Helen Lee by Helen Lee, and Ms Min by Liu Min.The top floor has been designed for the discerning gentleman looking for anything from a flawlessly tailored suit to the perfect polo. This ultimate one-stop destination for men will feature more than 50 brands from modern tailoring and international designer brands such as Alexander McQueen, Armani Collezioni, Burberry, Dolce & Gabbana, Givenchy and Lanvin. Contemporary labels including Attachment, Band of Outsiders, Canada Goose, Danward, Denham, Engineered Garments, Grifoni, J Brand, Kitsune, Kolor, Prps and Sunspel, will be exclusively available at Lane Crawford Shanghai Times Square.

The men’s shoes and sccessories department will occupy 5,000 square feet and will be divided into four key areas featuring international designer brands, modern classic design as well as the latest contemporary & lifestyle accessories, all featuring a wide range of the most sought-after brands in fashion including Balenciaga, Bottega Veneta, Comme Des Garçons, Givenchy, Jimmy Choo, and Paul Smith.

A highly edited selection of handpicked luxury gadgets and watches will also be on offer from brands such as Breitling, U-Boat and Welder, as well as Vertu phones.

Home and Lifestyle will offer a definitive edit of designer furniture and lifestyle accessories from more than 100 brands such as Agresti, Dyson, Frette and Rimowa, with Crânatomie, De Nacre et d'Orient, Kasbah Mod, Society, The Rug Company, L’Objet, Ichiban, Egizia, Rogaška, Mepra and Riva being exclusively available at Lane Crawford Shanghai Times Square.

The ServicesLane Crawford aims to provide its customers with an unparalleled shopping experience through a range of world-class services:

The Platinum SuiteExclusively for Lane Crawford’s Platinum Card members, the Platinum Suite is a private lounge with an array of exclusive services. More than 12,000 square feet of retailing space has been dedicated to service its privileged customers with Womenswear and Menswear Platinum Suites. VIP customers will have access to an array of services exclusive to them.

Personal Styling ServiceSpecially trained Personal Stylists will be on hand to assist Lane Crawford’s customers in selecting pieces for all occasions. The personal styling service includes consultations in private styling suites, and extends beyond the wardrobe to include advice on gift selection and home styling.

Cosmetic Concierge Service A service unique to Lane Crawford, the Cosmetic Concierge offers a team of experts always on hand to update customers on the latest skincare solutions and beauty must-haves. Their complimentary services include personalised makeovers, image styling and product recommendations.

Online ServiceExtending Lane Crawford’s commitment to provide a seamless shopping experience to our customers, the Shanghai Times Square store will give customers the option to collect and return their online orders at the store for added convenience. The online store at lanecrawford.com offers new products weekly, bi-lingual editorial content, tri-lingual style experts and customer service, as well as multi-currency payment platform that provides multiple RMB payment options. The online store also provides customers in Beijing, Shanghai and Hong Kong same-day delivery option, while customers in other cities across China are offered next day delivery.

ENDS

About Lane CrawfordFounded in 1850, the iconic, luxury department store Lane Crawford offers the most extensive assortment of international designers across Womenswear, Lingerie, Menswear, Shoes and Accessories, Cosmetics, Home & Lifestyle and Fine Jewellery, in Greater China.

Lane Crawford has more than 400,000 square feet of retail space across four stores strategically situated in Hong Kong’s prime shopping districts, and two in Beijing. In 2011, Lane Crawford became the first omni-channel full-price designer retailer in Greater China with the launch of its online store at www.lanecrawford.com.

Lane Crawford is recognised and awarded within the industry as a benchmark for innovation for its retail concepts and design, and its creative programmes and visual merchandising. It is an authority in innovative store environments which fuse fashion, design, art and music and extend elevated levels of personalised services to optimise the customer experience.

Lane Crawford is a part of The Lane Crawford Joyce Group, Asia’s premier fashion retail and brand management group, which also includes cutting edge fashion boutique Joyce, fashion footwear, bags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.

The Lane Crawford Joyce Group operates luxury department stores and boutiques, free-standing branded stores and e-commerce, with leadership positioning in designer womenswear, menswear, shoes and accessories, cosmetics, home and lifestyle, and fine jewellery.

With more than 160 years of trading experience in the region, each of The Group’s companies is acknowledged as a pioneer in its space, being first to market with designer and luxury brands, and building brands’ businesses through dynamic partnerships and collaborations. The Group currently operates more than 500 points of sale across 50 cities in Greater China and South East Asia, with a total retail space of more than 1,000,000 square foot.

Ciaté never fail to wow us with their incredibly gorgeous manicure Wow Kit sets. Apart from the iconic Caviar collection, try on the latest Corrupted Neon collection which brings you the zestiest neon shades with sizzling finish in this summer.

Simply begin with a base coat to clean dry nails, paint two thin coats of the neon Paint Pot for a full coverage colour hit. Then there are 2 ways to style your look! Sprinkle neon glitter to a wet nail without sealing in with a top coat for a raw glitter finish, or apply the black light topcoat to dry nails with or without glitter. Then find a UV light spot and get ready to glow!

About Ciaté

Created by entrepreneurial nail artist Charlotte Knight, Ciaté has enjoyed a meteoric rise to the top since its launch in 2009. As Ciaté continues to spearhead the nail art industry with its ground-breaking originality and innovation, it is no wonder that Knight has recently been voted one of Women: Inspiration & Enterprise’s ‘Ones to Watch’ for her leadership with Ciaté.

Beautifully sewn and timeless, the new shape and silhouette of the St. John asymmetric jacket in Milano knit is a wardrobe staple in cool bright, venetian red. Simply pair back to the must-have “Alexa” pant and create a sleek or sophisticated look with modern femininity. St. John collection is always elegant, effortless and chic for any occasions.

About St. John

Decidedly American in its heritage, St. John started in California in 1962 based on the premise of a simple, yet elegant knit chemise. The simplicity and elegance of the original chemise looks as modern today as it did in 1962. Over the years, the brand has transformed, but the basis for the collection remains the same today as it did from the very start – great looking, updated classic styling that appeals to women the world over.

Retails at HK$11,900, the St. John asymmetric jacket will be exclusively available at Lane Crawford ifc mall, Lane Crawford Times Square, Lane Crawford Canton Road and lanecrawford.com from July 17 onwards.

Feeling the heat this summer? While everybody is talking about summer essentials like flip-flops and bikinis, we should go for something special!

The SWITCH created by Native Union allows you to enjoy the summer music, movies and games wirelessly even when you are sunbathing on the beach. It is a 3 way portable Bluetooth® speaker that can be used as a professional conference call solution with full duplex microphone, compatible with all Bluetooth® enabled devices. Alternatively, use it as a powerbank to charge your USB mobile devices on the go. It is designed to be used vertically or horizontally, so switch it now!

Any customer purchases a SWITCH speaker at Lane Crawford now will receive a complimentary travel pouch designed with a handy cord drawstring and a side pocket for your smartphone or charging cords. So get ready to play your music in the pouch and protect your SWITCH for a post-surf beach session.