In the early internet days, optimizing a website for search engines was centered on simple elements such as website design, backlinks and selection of keywords. Today, there are a plethora of factors that dictate Google algorithms and page ranking. Over time, Google has evolved search results to make them more socially integrated.

Web presence optimization is an all-encompassing approach with the aim is to have a wide and a consistent presence across all web aspects. To this end, SEO is an important part of WPO. WPO strategies focus on content marketing, PPC advertising, social media campaigns, search engine marketing and website optimization.

Web Presence Optimization: The Evolution of SEO

WPO was born from a number of factors. First off, the upping number of websites, blogs, pages and the content on social media elicited the need for a more holistic approach. This means that a lot of content is published online daily. For search engines to give accurate and fast search results, they have had to tweak their algorithms to wade through the content. This has in turn made the process of optimizing for organic search results more complex. However, the trick is combining a number of tactics and strategies for long term results.

Secondly, the upping number of websites and blogs has escalated competition between them. All webmasters spend time on analytics and spend money on optimizing their web design and expanding their web content marketing. They understand the importance of visitors finding them naturally and thus they update their sites each month.

Lastly, there is social media. Ever since social media entered into the search engine mix, the way websites are optimized has never been the same. The way webmasters share information has changed. This and how search engines have changed to accommodate social media in their search algorithms makes social media a crucial tool in web presence optimization. One advantage of social media is the fast, instant, delivery of information. Besides, social media sites sometimes rank higher than the actual business site.

Implications of Web Presence Optimization for Businesses

Webmasters need to understand the SEO changing landscape and change the way they use resources to optimize their websites. Businesses applying the conventional SEO strategies are being left behind as those applying WPO strategies are jumping on top of the roof. A high number of WPO specialists is cropping up to help businesses grow their brand online.

Primary Objectives of Web Presence Optimization

Basically, WPO has three main objectives. First off, it increases the opportunity for people to search for your brand or your principals online. Secondly, it ups the opportunities of people searching for what you have to offer and lastly, it increases the chances of people searching for where you are or where your products can be found. To this end, webmasters need to understand how to win “the who”, “the what” and “the where”.

Learn More About WPO Strategy & Services

If you're interested in learning more about web presence optimization strategy, or to find out more on how get trusted services in optimizing your brand's web presence, visit www.webpresencegroup.net. The creative team at the Web Presence Group offers niche solutions in web presence optimization and website optimization services.