Full Motion Video Effect/Combination Effect

DO run lines horizontally otherwise images will become fuzzy. With vertical animation you may see more than one image at the same time.

DO consider the viewer's distance from the image as the focal length is important for viewing the lenticular image. You must know how far away the image is going to be viewed beforeinterleaving is started.

DO start with video films or equivalent to get the next frame movement for animations. Computer generated art is also good.

DO use at least BETA-S or BETA-SP for video. Videos MUST be from a professional photographer, NO VHS! 35 MM Movie film is great.

DON'T try to make the animation overly complex or else the design becomes too busy and will not produce an effective lenticular animation.

DON'T have movement that goes from one side of the card to the other. Not all sequences are candidates for animation. Michael Jordan running down the court is a bad example. Michael Jordan dunking the ball at the basket is much better.

DON'T use full motion animation for POP. Lenticular POP displays have to use vertical lenticules (single lenticular lens), which means full animation is not appropriate for lenticular POP material. Limited motion is okay for POP, and in most cases, the animation should be sized as if for a handheld piece.

3D Effect

DO consider two major factors: colour choice and image placement when going for the perfect 3D look.

DO use bright, light imagery to produce the best 3D Effect results. Psychologically, cooler colours tend to recede and warmer colours tend to project. Elements that overlap slightly with good depth cues will enhance the illusion of depth.

DO use logos and typography near the aim-point where they will appear the sharpest and most readable.

DO use soft, less detailed images for the best effect on the background and foreground layers instead of using overly complex images which will only decrease the 3D Effect.

DON'T use backgrounds with solid horizontal stripes if possible, as this cannot create a depth reference for the observer.

Font/Type Style Tips

DO try outlining the type by using stroke on the type if the font you choose is hard to read. Using the type in other stroke styles may increase readability under the lenticular lens. The larger the LPI the larger the font has to be.

DON'T use serif and italic font styles. They lose definition under the lenticular lens.

DON'T use fancy or complicated font styles as they result in reduced readability under the lenticular lens.

The Philadelphia Museum of Art wanted to create a modern take on a classic piece of art. Something visitors to the Museum could take away with them.
CompanyPhiladelphia Museum of ArtEffect3DProductRetail Postcard Range