There’s a healthy debate about the extent to which labels can make a track ‘go viral’ on TikTok, versus simply piling in to capitalise on the effect when this happens organically. Agency The Influencer Marketing Factory has published an interesting case study that falls in to the former category, however. It was hired by Universal […]
The post Stats revealed for the TikTok campaign for UMG’s ‘Money Dance’ appeared first on Music Ally.
Source: Music ally

By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to curate a compilation album. Yesterday, he had some big news for fans: he’s leaving Twitch, the platform he’s most associated […]
The post Gaming star Ninja ditches Twitch for exclusive Mixer deal appeared first on Music Ally.
Source: Music ally

Music-distribution platform MediaNet, which these days is owned by collecting society SOCAN (via its Dataclef services arm), has announced a new milestone. MediaNet now has more than 80m tracks in its catalogue from more than 400k labels and distributors. General manager Jeff Wallace described the figure as “a huge landmark for our company”, adding that […]
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Source: Music ally

Spotify’s advertising revenues grew by 34% to €165m in the second quarter of this year, and while that’s less than 10% of the company’s overall turnover, ads and the free tier ‘funnel’ continue to be of high strategic importance for Spotify. Hence its continued investment in new features, including the launch yesterday of ‘Interest Targeting […]
The post Spotify beefs up its advertising-targeting features appeared first on Music Ally.
Source: Music ally

As a company trying to persuade emerging artists that they don’t need a label, it shouldn’t come as a surprise to see UnitedMasters’ execs taking potshots at the traditional label system. The latest, from CEO Steve Stoute, focuses on the issue of artists owning their masters. “I know we’re doing something right. I know we’re […]
The post UnitedMasters CEO: ‘Artists have been getting robbed…’ appeared first on Music Ally.
Source: Music ally

One of the most interesting things about music-streaming’s impact in India is whether it will fuel an even-bigger surge in the popularity of non-film music – with tracks from movies having dominated India’s music scene to this point. Sony Music has been exploring the potential for non-film music already, but now it’s making a new […]
The post Sony Music makes India non-film music push with Big Bang Music JV appeared first on Music Ally.
Source: Music ally

Apple Music appears to be moving through its flagship ‘A-List’ genre playlists one by one, rebranding them Spotify-style with their own identities. The company recently revamped its ‘The A-List: Hip Hop’ playlist as ‘Rap Life’, and now it’s the turn of its indie-focused sister playlist ‘The A-List: Alternative’. It’s now called ‘ALT CTRL’, according to Billboard, […]
The post Apple Music’s A-List rebranding continues with ALT CTRL appeared first on Music Ally.
Source: Music ally