About This Class

Now that you've made a fashion garment or accessory, how do you further differentiate it from the competition? In this 40 minute class, streetwear icon jeffstaple teaches you how details like hang tags, stickers, labels, and other forms of collateral allow you to tell the full story of your brand and give the customer a chance to truly connect with your vision.

Drawing on examples from his own clothing brand and beyond, jeff provides valuable insight on how to concept and execute various forms of brand collateral. He covers details that are placed on the product, like labels and trim, as well as things that come attached, like hangtags and stickers.

This class is ideal for brand owners, product designers, and everyone interested in adding a layer of depth to their creations. From primary labels to the tiniest stitch, you'll learn that the smallest details can have the biggest impact when it comes to selling your products and creating a connection with the customer.

If you are taking this class as a part of the June-July 2018 branding workshop, you will complete your final project including all items listed below and post to this project page by July 16th at 11:59pm: