Thursday, March 6, 2008

Today, Gizmodo got first confirmation of this from Fox, which told us it'll be re-releasing Alien Vs. Predator later this year with a suite of new interactive features.

Sony Pictures is also reaching in with both hands, though they're "not 100% sure [they're] going back on every disc" and will be looking at "different ways [they] can allow people to connect to a BD-Live site" for stuff that's already come out sans the BD Launcher. But they haven't figured that second part out yet.

To be fair, of all the Blu-ray studios, Fox is currently the most pumped about the interactive aspect—a big reason they helped build Blu along with Sony and friends. What Fox is adding doesn't make this a crap double dip, either: It's a multiplayer game woven into the film that you play as it progresses, attacking and killing other players in hopefully the most genuine film interaction to date. Not only do you upload your own avatar, it'll stay in memory and reappear when you buy future AVP titles. Sven Davison, Fox's VP of Worldwide Product Development and Production, said nothing he's seen on HD DVD has come close to this.

Davison also said Fox was looking at three other major franchises for a heavy interactive component. But other studios probably aren't going to be as scrupulous, because they primarily see interactivity as "icing on the cake" rather than potatoes to the 1080p-and-uncompressed-audio meat.

This of course opens the door for nearly everything already on BD to be double-dipped in the coming year—especially in cases like Warner's, since that studio has already launched more interactive versions of movies on HD DVD while simultaneously putting out lower-featured editions on BD. Would this have happened if the 2.0 spec had been mandatory from the start?