Kevin Burg and Jamie Beck of Cinemagraphs, the animated GIF images that took the Internet by storm earlier this year, have extended their creative talents to help promote Dogfish Head Brewing's latest release, Tweason'ale Strawberry Ale. The cinemagraphs focus on all aspects of the brewing process, which begins with pressing 150 pounds of organic strawberries and ends with a finished pint.

The cinemagraphs zero in on a single moment in a manner that neither photography nor video can replicate; the promotions are sure to help Dogfish Head Brewing build buzz for Tweason'ale gluten-free strawberry ale in the blogosphere.