The History Of Music Video

1.
STUDYING MUSIC VIDEO

2.
WHAT IS A MUSIC VIDEO?
• anything you want?
• does have speciﬁc conventions
• lasts the length of the song (but sometimes
longer)
• features the artist (but not always)
• can tell a story (but doesn’t have to)
• needs to be visually memorable and worth repeat
viewings

3.
a distinctive art form which can allow really
interesting creative opportunities

4.
OUTLINE OF THE SESSION
• Pre-history of music video: origins, ‘soundies’
and ‘scopitones’
• Promos of the 60s and 70s
• The rise of MTV
• How to analyse a music video
• Pitch for your own video
• Controversial videos
• New media and other forms of distribution

5.
EARLY HISTORY
• Music and moving images have long gone
together
• 1920s and 1930s experimental ﬁlm
• The musical as a ﬁlm genre
• The ‘soundies’- early US jukebox

41.
MULTI-CHANNEL MUSIC TV
• Growth of genre-based channels
• Black music at last broke into the market
• Other companies set up channels as spin-offs
from other products
• e.g. EMAP: Smash hits, Q etc