Use industry relevant software to design effective and creative layouts by combining imagery and text in traditional and non-traditional formats.

Apply professional practices including the creative design process and design planning process; that help to ensure success, consistency and quality when developing a visual idea from a verbal communication or concept.

Use the skills you have gained (and are gaining) in typography, the grid
and digital layout

1. Research newspaper layouts and pick 2-3 that you think are successful. Show me your inspiration for layout design.

By now you have started your branding project and hopefully its going well. Wanted to remind you that you can look at some posts in my Illustrator class if youre needing more guidance on the pen tool or Illustrator basics.

Also, this project is due by April 10 – to be uploaded to the Google Drive. You are also required to comment on everyone’s project (Crystal – fantastic work in commenting in our Illustrator class!) via Critique Hub.

By next week, I will post the last project, our Newspaper Design project in InDesign so you can get started on that too. You’ll need to download InDesign to complete that project. Start downloading now!

Step One:Research – Search online for examples of quality marketing and branding strategies. Make a PDF document of 5 logos and 5 identity systems that you think are interesting and successful in marketing their product as well as graphic design principles.

Final Step: Import vector graphics into an Illustrator document consisting of (4 ) 8.5 x 11″ art boards. Place your logo, business card (3.5 x 2″), letterhead and novelty item design each on a separate art board. We will critique them individually as well as an entire branding strategy.

Today we will have a short critique on your favorite collage – as well as introduce the Book Cover project and start brainstorming.

Design Project One begins: Book Cover Design Collage in Photoshop

Objectives: Use Photoshop knowledge of scanning, sizing and manipulation of images and color to create an original Book Cover Design. The final design should be a collage of images and a unique layout of type.

Final project includes:

1. Brainstorming (5 downloaded book covers that inspire you) and 5 thumbnail sketches for composition, type and layout. This brainstorming should include any visual research, mind-mapping and inspiration and can be hand drawn. Place a PDF document of all 10 brainstorming images in your folder labeled, “Brainstorming – Book Design”

3. A final .jpg and PDF document of design.

4. Size requirements: 8” x 10.5” at 300 dpi-

Remember you will not only be designing the front cover, but the spine and the back cover as well. This should read as one cohesive design.

Criteria:

1. Use a variety of original images.

2. Use selection tools to clip photographs and arrange these on layers.

3. Add color through Hue and Saturation to each layer.

4. Add text that correlates to the Book Design, title, author, etc. Be sure to think about typography design to create an artistic arrangement of the words.