THE SHIFT

As a business owner and consultant, it’s time for me to make a dramatic shift in the way I do business. This post is to inform all website visitors of my new path.

Over the years, I have helped many business owners with their businesses. I’ve given advice. I’ve written emails. I’ve created webinars. I’ve created funnels. I’ve managed ads and a host of other things that you can find on my LinkedIN profile.

However, it’s time for a major shift. Here’s why…

I enjoy the work I’ve done as a consultant. But I always tell people that they need to very specific in who they work with and what they offer. The problem is that I haven’t been following the same advice I’ve been giving.

Recently, I’ve come across a few people who have been able to help me make that shift. When I spoke with these people, I immediately understood where I was going wrong. I was “busy” helping all sorts of business owners. I was “busy” creating custom solutions for each of these business owners. And I was “busy” wearing myself out doing it too.

It’s like these people crawled inside of my brain, turned the lights on, and started asking (in my Vince Lombardi voice): “What the hell is going on in here?”

It is now very clear who I should be working with and why.

I have recently decided to work exclusively with loan officers. I can help them get exclusive, quality leads that actually want to buy a home. Instead of them buying leads from places like Zillow who sell the same leads to 10 different loan officers. That’s a HUGE problem that I am uniquely capable of solving.

Going forward, I am no longer available to build funnels, write emails, create webinars or any of that stuff. I can do it. I’m good at it. But it’s not what I’m doing anymore. As of now, I am working exclusively with loan officers to get them leads using paid advertising. That’s it and that’s all.