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Blogs and Law Firms

Courtesy of Professor Bainbridge is a story about a lawyer and a law firm that did not understand blogs or the blogosphere. By sending a letter demanding a retraction in reply to what they thought was a defamatory post or comment about a client, they unintentionally triggered a viral spreading of both the demand letter and the story about the letter among a multitude of bloggers and readers, with the net result being that the law firm and lawyer looked silly at best–and all sympathy now lies with the original blogger. So too, the allegedly defamatory statement is now known by a much larger audience. Lesson: fail to understand the blogosphere at your own peril.

UPDATE: I am flattered to say that Carolyn Elefant linked to this post in her commentary about this story in her daily blog watch on law.comhere on April 12 (in addition to linking to Prof. Bainbridge’s post.)

Francis G.X. Pileggi

About Firm

Eckert Seamans Cherin & Mellott, LLC is a national law firm with approximately 400 attorneys located in offices throughout the eastern United States. The firm’s clients represent nearly every facet of the economy, including multinational corporations, small businesses, nonprofit institutions, municipalities, government agencies and individuals. The needs of our national and international clients involve us in virtually every area of the law and most industries. The firm is headquartered in Pittsburgh.