Balaji Telefilms was incorporated in 1994 and has redefined the Indian television space in this period. It made a strong start with hit shows like 'Hum Paanch' and the company rose to unprecedented heights in the late 1990s and the 2000s.

The satellite boom in India can also be attributed to Balaji. The performance of the Hindi television channels and the dominance of the Hindi General Entertainment Channel was pioneered by Balaji content and run successfully for over a decade, with blockbuster shows such as 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Kahaani Ghar Ghar Ki' garnering unheard-of TRPs. The company has produced over 15,000 hours of television content since its inception, including content in Hindi, Tamil, Telegu, Kannada and Malayalam. Balaji also entered the motion picture business in the late 1990s, producing and distributing a number of films.

Today, the company occupies a dominant space in the television content creation space, with the No 1 show on Indian television to its credit and all of its shows among the Top 50 on television. Balaji has also diversified itself into all the four screens by bringing in new teams for the motion pictures, Internet and mobile space. The company has also evolved with the times and significantly corporatised itself, bringing in a Group CEO and an experienced professional team for driving the future strategic direction of the company.

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