Learning Outcomes

Upon successful completion of the Strategic Communication and Digital Media program at St. Bonaventure University, graduates:

will understand and apply the principles and laws of freedom of speech and press in the United States as well as understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievance;

will demonstrate an understanding of the history and role of professionals and institutions in shaping strategic communication; understand concepts and apply both theories and practical experience in the use and presentation of images and information, and conduct research, and evaluate information to develop and execute integrated communication plans both in written and oral form;

will demonstrate an understanding of gender, race ethnicity, sexual orientation and other forms of diversity in domestic and global society in relation to organizational dynamics;

will demonstrate an understanding and application of professional ethical principles in pursuit of truth, accuracy, fairness and diversity including in dealing with crisis situations;

will think critically, creatively and independently; write correctly and clearly in forms and styles appropriate for industry professionals to build support and influence; critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.