2010/06/20

Spinoff Book Titles

In the course of putting together a display of Malcolm Gladwell "readalikes", I looked at the potential for a display of Freakonomics spinoffs. Freakonomics is the assigned reading for all levels of AP English at Leon High this summer. I concluded that, although Freakonomics inspired a number of "-onomics" imitators, there were not enough of them to furnish a two-week display. But I did find this amusing article in the NYT from a year ago on how publishers try to capitalize on the titles of successful books: Titlenomics, or Creating Bestsellers, by Patricia Cohen.