The show's hosts, Nicole Payten Betts, of Brisbane, and Rachel Forsyth, from the Coast, said the event would give independent musicians an international platform to launch their careers while also promoting the beauty of the Coast to tens of millions of international viewers.

Nicole said the Coast offered what had been missing from Balcony TV broadcasts, which usually had a cityscape as the backdrop.

Coast singer-songwriter Ange Takats, in the first batch of musicians to be filmed, said it was a once-in-a-lifetime opportunity.

"It is so exciting to know people all over the world will watch me perform," she said.

Alex Surf Club general manager Ashley Robinson said he was glad to see Coast musicians given international exposure.

"We are acutely aware of the need to support live music and local musicians,'' he said.