People's mind can not be measured with point card data or national averages.

Hisashi Kobayashi

The former president of "Supermarket Yamatoya" has made it his principle that he would never say no if he was asked," starting a traveling shop for people unable to fulfill their shopping needs,
"purchasing" raw garbage for young people working on recycling-based society, and hiring homeless people as full-time employees. This word includes his feeling that a store should live with the
community, and, at the same time, his bitter feeling toward the massive capital's defensive and customers' drifting as well. From the bankruptcy's story, "This Way The Store Went Bust."