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Introduction to Web Analytics for E-Commerce: How to Track Activity to Optimize Your Website

Web analytics is becoming an increasingly popular and effective website optimization tactic used by online business owners. Web analytics can be a powerful tool that can help you improve the usability of your site and boost sales – providing deep insight into who is accessing your site, when, why and how.

This white paper explores the basics of web analytics and why they’re important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.