irk and Sheri Weinmaster have
been in the embroidery and
screen printing business since
the mid-1990s. Source Embroidery
and Screenprinting has been evolving
into a well-rounded company offering
solutions for all forms of signage.
“Sheri and I pride ourselves on being
creative and that’s been one of our main
motivators all along. It’s one thing to
slap a logo on the front of a jacket, but
something else altogether to create
a visual graphic that makes people
stop and look. After all, that’s what our
clients want. They want to advertise and

advertising doesn’t work if people aren’t
paying attention,” says Kirk.
The vinyl part of the business has been
a major key to selling attention. “Screen
printing to embroidery was a natural
progression, but we were actually at
a trade show in 2006 when someone
asked why we weren’t in the vinyl
business. We didn’t have a good answer
for that. In fact, we didn’t like saying ‘no’
to our customers, and soon realized the
possibilities were endless,” says Sheri.
You will find Source Embroidery
fingerprints all over Saskatchewan, from

highway billboards for real estate agents
to rink boards and in-ice logos at all
junior hockey centres. Lucky raffle draw
winners may be in possession of a fully
wrapped fridge from Source Embroidery.
“The fridge wraps are really popular for
service groups looking to make money
without having to go door-to-door
selling chocolate bars or collecting
bottles,” says Kirk.
Kirk has pride in the company being
well-rounded. “We don’t ever say ‘no’
anymore without providing an alternative
for our customer. We do everything and
most of what is produced is done right
ABOVE Kirk and Sheri Weinmaster