Events

Horoscopes and Humanistic Interventions

In popular culture, an individual’s personality is usually linked with his/her sign. In this project, horoscope signs are the starting point of the customized experience or the subjective value of human conditions reflected by object interventions.

In this project, design students created different types of interventions connected to an existing product by using the attributes of horoscope signs chosen and connected personas. They tried to express the attributes of signs by intervening to existing products. They came up with different parodies and narratives reflected on customized product sets.