Melissa Jones for Natl Grad to the Executive Committee

Melissa Jones, candidate for National Graduate Member to the Executive Committee of Zeta Phi Beta Sorority, Inc., hired me to create her multimedia presence.

The Visual

This project included a cohesive design set including her

website,

social media profile and cover images,

business cards,

handbills, and

campaign booklets

The website design requirements were that she wanted background elements in the design to include symbolic links to Zeta Phi Beta Sorority, incorporated and it’s imagery.

I was able to accomplish this goal by programmatically adding white rose accents as an overlay to the background pattern. I also used pearls in the header dividing line.

I custom cded this theme for the Concrete 5 content management system. The package for this website includes seven page-types, a color coded page-list template and custom styles for the calendar nav add-on.

I used the same color scheme, typographic and visual elements in the print collateral and web collateral to achieve the overall look and feel for the project.