Do you need a technical SEO checklist?

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Authority relates to the link profile of any site. But not just the number of links. That bears little importance.

Follow SEO best-practices

We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms.

Don’t Forget About a Sitemap

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic.

Participate in blog discussions

With responsive design, the only thing that changes across devices is the styling(which is controlled by CSS). This configuration makes it easier for Google to crawlyour pages and retrieve your content. To quote Google, “This improvement incrawling efficiency can indirectly help Google index more of the site’s contentsand keep it appropriately fresh. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. According to SEO Consultant, Gaz Hall: "If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics."

Content is K|ing

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive.