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Telemarketing Strategies within the Healthcare Industry

When targeting the healthcare industry via telemarketing, depending on the size and type of organization, here are a few key considerations to keep in mind:

Make sure to tailor messaging to each target title – typically there are multiple decision making levels within large healthcare organizations. It is important to ensure that the messaging focuses on what is important and relevant to the level of contact. Also, it is important to consider that the actual target contact can vary widely by type of solution. The traditional role of an IT department does not always apply as in other industries.