Owl Coffee Now In The Philippines

Coffee lovers, rejoice! Popular Singaporean Coffee Brand Owl Coffee has finally made its way to Philippine shores and its on its way to capturing the hearts of Filipino coffee lovers, as well as convert non-coffee drinkers into fans. This was announced during a media launch that was held last March 17 at Cocoon Hotel in Quezon City. Hosted by DJ Toni Toni of Magic 89.9’s Boys’ Night Out, the affair definitely started a buzz among online influencers and friends from the media, and concluded a success.

DJ Toni Toni with Coffee Expert Robert Francisco

One of the highlights of the event was a coffee talk conducted by Robert Francisco, a renowned Coffeology Expert and Coffee Connoisseur. He talked about interesting trivia previously unheard of. An interesting fact he divulged was the coffee bean, the primary ingredient to make coffee granules, has lots of varieties such as Robusta, Arabica, Excelsa, Liberica among others which has their own unique flavor and aroma. He also presented an elaborate process on how instant coffee is made from the picking of the ripe cherries to a hot cup of coffee.

An open forum was held during the Owl Coffee’s Media event to address questions from the media

Even though not a lot of Filipinos have heard about the brand, Owl Coffee has been around for a long time already. Kerwin Wong, CEO of Transaxion Unlimited, the exclusive importer and distributor of Owl in the Philippines, reveals “Owl has been brewing fine coffee since 1956. Its longevity and market success is a testament to its vast expertise and attention to detail in making the perfect coffee brew. Owing to its unique location along the straits of Malacca between Java and Penang, Owl is in the heart of one of the best coffee growing regions in the world. With Owl, you’re going to enjoy a great cup of coffee each and every time.”

Initially, when I got an invite to the event, I thought that I was attending a Coffee Shop opening. It was later during the event that I found it that this misconception stemmed from their most recent venture in Singapore, where they expanded business by opening its first coffee shop. I’m looking forward to the day that they bring the concept here in the Philippines, and I’m sure a lot of coffee shop junkies would embrace that. But for now, Owl Coffee is here to stay and establish their brand, starting from the Filipino household.

Knowing that this brand is imported already tells us that it would be a little more expensive than our usual 3-in-1 coffee. So why Owl? Kerwin Wong shares that their competitive advantage over other more popular and local 3-in-1 brands in the market is the variety of flavors that they offer and the strong intent to bring an exquisite 3-in-1 coffee experience. I admit I was guilty when he said that, when it comes to coffee, most Filipinos choose the buy the cheapest they can get their hands on. Coffee is coffee, is what most coffee drinkers say. But when you really want to enjoy a good cup of 3-in-1 coffee as a daily affair, Owl wants to be your brand of choice. It doesn’t hurt that the name is easy to recall, with owls being nocturnal beings and all, and most people drink coffee to feel energized, even at night or during ungodly hours.

As many Singaporeans are heavy tea drinkers as well, Owl also offers two tea variants to cater to the tea drinkers: the Teh Tarik (Milk Tea) and Ginger Tea with Honey. Other than that, Owl Coffee comes in several coffee variants such as Everyday Favorites 3-in-1 Strong, and 3-in-1 Regular Low Fat for diet conscious individuals. They also have the Kopitiam Roast selection deriving its distinct taste from Singapore’s coffee shop culture that includes Kopi Siew Dai with Less Sugar, and Kopi-C which features evaporated milk as its creamer giving a creamy smooth taste. Next in line is the Nanyang White Coffee line. Known for its strong, robust flavor without the bitter aftertaste, Owl’s White Coffee is sweetened with coconut sugar for a unique aromatic blend.

Owl’s Nanyang White Coffee 3-in-1 with Gula Melaka (Coconut Sugar)

I got the chance to try out their Nanyang White Coffee, which is known for its coconut sugar. I tell you, a sachet of Owl’s 3-in-1 coffee is big enough for two cups. I found my cup too sweet because I made the mistake of emptying all the contents in one cup without considering that it might turn out too concentrated.

For those who are rearing to taste what Owl Coffee has to offer, they have an ongoing caravan called “Owl Made Me Do It.” The caravan will be going around the cities of Pasig and Quezon City up until May 2014 to bring together coffee lovers and celebrate their love for coffee. The campaign aims to show that with renewed energy and vitality through drinking Owl, people can achieve more success in the workplace. Watch out for the Owl, it might hit your area any time soon!

PS: Which Owl variant are you most excited to try? Leave me a comment below!-HANA

Owl is available in the Philippines at your leading groceries, supermarkets, convenience stores, and hypermarkets nationwide.