Greetings, boomer bloggers. This is Ron Whitaker, Guest Blogger, with part 2 of your series on keywords.

If you remember my example from last week, I said that if you and I were having a discussion about my trip to Flagstaff, Arizona, throughout our discussion, you’d definitely hear me mention words like Flagstaff, Arizona, Northern Arizona, and Northern Arizona University.

I wouldn’t mention or discuss Paris, Eiffel Tower, or the Berlin Wall. Those words simply have nothing to do with Flagstaff!

Easy enough, yeah?

OK. So if you’re writing a brilliant blog post, where do you actually put the keywords or key phrases so that the search engines can find them and determine what your blog post is about so that it can be ranked well for that keyword or key phrase?

Well, that’s the point of today’s lesson. Let’s get started!

You asked for it…you got it!

Here’s where you’re going to need to place your keywords for best SEO practices.

Along with that, I used a variation: “relieve caregiver stress.” I also used the phrase “caregiver stress” which also provides a good clue to search engines as to the intent and focus of this post.

The takeaway here is that once you’ve determined your keyword or key phrase, come up with some slight variations as well. Don’t worry, search engines like Google are smart enough to figure out what your post is about.

What do you do if you want to post a video?

That’s fun!

First, determine what topic you’re going to cover in your video. And yes, that’ll include determining a keyword you want to focus on.

Second, shoot your video.

Third, once you’ve finished your video and are ready to publish it, go through the video (or have someone else do it) and transcribe it.

Then put the video transcript beneath the video when you publish.

As an example, I wanted to let my potential customers know the focus and purpose of my website. I also determined that I wanted to present it in a fun video.

So, I created the video, uploaded it to WordPress, then transcribed the video with the content used, which of course included the keywords.

Remember, Google can’t “grab” onto the content within a video. But, it can grab and index the text on a blog post.

Hence, the video transcription below the actual video is a great way to do this!

ALT Tags

What are ALT tags?

In a nutshell, ALT tags are found within <img> tags. The <img> tag is the tag you use to place an image within a blog post or on a static web page.

Mouse over any of the images I’ve used so far in this blog post. Let it sit there a second and you’ll notice text pop up near the mouse pointer.

This is a result of the ALT tag used in the <img> tag.

The good news is, you don’t necessarily need to know how to insert an <img> tag within your blog post.

Here’s what you can do:

The simplest way to insert an image into your blog post is to first place your cursor where you want the image to appear, then click the Add Media button located right above the text box where you write your blog post.

If you haven’t already, upload your image(s).

Select the one you want to insert into your post.

Notice at the right something similar to the following:

At the top is a thumbnail of the image. But it’s the section below that we’re interested in.

Two entries specifically—Title and Alt Text—are our new BFFs!

Simply enter a phrase—with your keywords, if it works—into each of these text boxes and WordPress will do the rest for you!

Meta Description Tag

Have you ever read those little descriptions below the title of a Google search result? Perhaps an image would better illustrate (pun intended!). Check out the chunks of text in red below.

Those chunks of text come from the Meta Description tag.

If you manually entered it into your blog post, it would look something like this:

<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>

Don’t worry, there’s a MUCH easier way to enter the text you want to be included in the meta description of your post. Please see The Best SEO Plugin Ever section at the end of this post.

For now, just know that putting your keywords in this section is a boon for you and those searching on your keywords.

File Names

What file name makes more sense as far as search engine optimization goes?

1) http://www.domainname.com/blog/?p=3234

or

2) http://www.domainname.com/blog/10-steps-to-easy-keyword-research/

Without question, option #2!

Why?

Simply put, it’s got your keyword in it?

So, how do you get your keywords into the name of the file?

Again, thanks to WordPress, it’s a snap!

Remember this image from the Page Title section above?

Notice the second arrow pointing to the Permalink line. The cool thing is that whatever you enter in your title not only will be entered as the title of your post, and therefore appear at the top of your browser, but it will also become the filename of the blog post itself.

So, if I’m writing a blog post titled “How to write a blog post” based on the image above, the file and URL of the blog post will look something like this:

http://www.domainname.com/blog/how-to-write-a-blog-post

How nifty is that?

Don’t forget, you’ll need to go into the Permalinks section of your WordPress admin and set Common Settings to Post name. See the Page Title section above.

Domain Name

Not sure what a domain name is?

The following are domain names:

www.microsoft.com
www.marthastewart.com
www.oprah.com
www.usa.gov

Sometimes it can be challenging to get your keywords into your domain name. As an example, look at eBay.

Granted, eBay is now a brand, but before it came onto the scene, I doubt many people were searching for the word eBay.

If possible though, your domain name can be a fantastic place to include a keyword.

The Best SEO Plugin Ever

OK. If keeping track of all the above seems a bit overwhelming, well, it is!

But, there’s some smart guys over at Yoast who’ve created this amazing plugin for WordPress. It’s called WordPress SEO, and I HIGHLY recommend you install it in your WordPress admin and use it!

It makes all this keyword stuff so much easier!

Once installed, the Yoast plugin will appear below the text box where you enter and write your blog posts.

Here’s what it looks like:

You’ll notice four tabs at the top of the WordPress SEO by Yoast section: General, Page Analysis, Advanced, and Social.

For this blog post, I’m just going to concentrate on the General tab.

When I first enter the Add New screen to write a blog post, the first thing I do is scroll down to the Yoast plugin section and enter my keyword into the text box next to Focus Keyword. Notice here a sample from my own blog. The keyword I was focusing on was “sandwich generation.”

From there, it’s pretty much downhill!

The Snippet Preview shows what your search result will look like in Google.

One of my favorite features appears below the Focus Keyword text box. Once you enter your keyword, Yoast will show you how many times your keyword was found within the Article Heading, Page Title, Page URL, Content, and Meta Description.

How awesome is that!

You now know exactly where the keyword has been placed and how many times it was found.

Remember above in the Meta Description section I referred you to this section? Here’s why:
Notice at the bottom of the Yoast plugin the Meta Description entry? All you have to do here is enter your description—using your keyword?and bam! It’s all done for you. Yoast will enter it automatically into your blog post.

Well, that is it for this week’s blog post and where to place your keywords for best search engine results.