Tale of the Tape

We don’t like to brag (okay, yes we do!), but here are quantitative results pulled from monthly client report cards and other data sources. Do you have the level of tracking and reporting in place to understand your results, acquisition costs, and ROI? If not, reach out to us today.

February 2019

You’ve already paid a lot of marketing money to generate new business opportunities. How do you measure what happens after someone responds to your marketing tactics? Here are some marketing (or sales) ratios to use, including benchmark-worthy results. How do your stats compare?

Attorney close ratio – percentage of prospective clients who become clients – 72%

January 2019

Events can be a great way to reach, engage, and stay in front of your prospects, clients, and referral partners. But, just like any other marketing activity, they require extensive planning and preparation to ensure people will actually show up. Before you set up yet another happy hour, consider the venue, location, and format (individuals, couples, families) that will be most appealing to your target audience.

Here are some of the coolest events we’ve organized over the last year:

SunTrust Park and Mercedes-Benz Stadium tours

Brewery/distillery/winery tours and tastings

Private movie viewing party

Paintball war

Family carnival

Competitive cooking class

Even if someone doesn’t show up, you still get credit for the invitation! Contact us if you’d like to brainstorm ideas for creative ways to reach your target audience.

December 2018

As we approach the end of the year, did your 2018 marketing program meet your expectations? Would you even know if it did?

Here’s some of the quantifiable growth we measured for our established clients:

Marketing-generated leads – up 56%

Client consultations/meetings – up 36%

New clients – up 24%

Marketing-assisted revenue – up 49%

Contact us if you’d like to get a better grasp on your marketing return on investment. If you can’t measure it, don’t do it!

September 2018

Are email newsletters really worth it? If you said no, maybe you’re just not be doing it right. Our average client newsletter open rate is over 20%, meaning 1 out of 5 recipients is opening them.

Here are a few tips to improve your results:

Summarize – provide a brief summary of each article so people can quickly scan. They will click to read more if interested.

Understand the media – assume that most people will be reading this on a mobile device. Can you read it on your cell phone?

Speak their language – keep it short and sweet. You may have a lot to say, but readers will give you a few seconds to make your point.

Now that we’re halfway through 2018, let’s look at some first-half client metrics as compared with first-half 2017:

Marketing call volume – up 47%

New client volume – up 56%

Marketing-assisted revenue – up 68%

Average case value – up 81%

We sit down with every client to review results – good and bad – and continually adjust, enhance, and replace to optimize results.

July 2018

Did you know that Google Analytics reporting includes the total times your website shows in the search results? Here are average monthly search impressions for some of our clients:

24,685

57,664

98,078

Individual search engine rankings are meaningless if no one searches for those terms. Total search engine exposure is the metric that drives business.

June 2018

This month, let’s look at Google My Business (GMB) data for our Atlanta clients, as reported by Google Insights.

58,410 views – our clients, and their 5-star reviews, show up in both search and map results.

4,314 actions taken – 7% of those who saw the listings clicked to view, get directions, or call.

1,790 phone calls – just in case you thought everyone was clicking for directions!

For law firms and other professional services organization focused on consumer and small businesses clients, GMB can generate a tremendous amount of exposure and phone calls – for free. You just need to know how to effectively use it.

May 2018

Here are a couple of quantitative results pulled from monthly client report cards.

Average 2018 ROI of 9.88, or $9.88 of marketing-assisted revenue for every $1 invested.

Average 2018 ROI of 11.62, or $11.62 of marketing-assisted revenue for every $1 invested.