Ultimo is the multi million pound British success story started in Glasgow by entrepreneur Michelle Mone OBE, as seen on TVs The Apprentice: Youre Fired! They pioneered the use of silicon in shape enhancing bras with the Ultimo Miracle Solutions Plunge Bra in 1999 famously worn by Julia Roberts in Erin Brockovich to boost her cleavage and have since expanded into supportive lingerie for the curvier figure. Today, Ultimo is one of Britains best-loved lingerie brands, with stylish designs that are both pretty and practical, trusted by women of all ages to give them the confidence to look and feel great.