Test and Measurement

Companies providing electronic test and measurement solutions serve a wide range of industries, from telecommunications to land management. In a global market that industry analysts predict will grow to $4.5 billion in 2010, technology innovation is driving a steady CAGR of 2.8%. (Source: Global Industry Analysts, Inc.)

As competition intensifies, electronic test and measurement manufacturers continue to focus on reducing costs and maximizing customer satisfaction. Within the electronic test and measurement industry, many opportunities exist to:

Significantly lower manufacturing and inventory carrying costs

Enable field upgradeability of devices

Monetize maintenance programs

To battle commoditization and high manufacturing costs, many electronic test and measurement manufacturers are turning to embedded software as a means to differentiate and protect their offerings in a highly competitive market. Unfortunately, too many fail to see the strategic impact of software and, therefore, fail to deploy a strategic solution for Application Usage Management.

However, as electronic test and measurement providers expand offerings to meet market needs, manufacturing and inventory costs can quickly spiral out of control. As a result they are looking for ways to:

Enable postponement of final configuration and configure-to-order manufacturing models

Offer capability or capability-based software licensing

Provide the ability to dynamically turn on/off new capabilities and enable pay-per-use models

Get a clearer understanding and picture of their channel

Improve and unify customer experience by streamlining back office systems and processes

Differentiate products with features tailored to specific needs and markets

Enable upgrade, update and up-sell opportunities that can be electronically activated

Embedded Software Licensing – allows manufacturers to capture customers at different price points, yet reduce the number of models and variants needed to meet customer needs while keeping costs in check with flexible configuration of capabilities and capacity.

Entitlement Management – offers a single, holistic view and portal for customers and channel partners to manage software licenses and entitlements, capabilities and capacities embedded on devices as well as standalone software applications – enabling manufacturers to reduce manufacturing costs and complexities while improving customer and channel experience.

FlexNet Producer Suite for Intelligent Device Manufacturers leverages Flexera Software's 20 years of industry experience to deliver embedded software licensing and entitlement management technologies that enable electronic test and measurement equipment manufacturers to reduce manufacturing costs and complexities through postponement of final configuration, SKU reduction and the ability to dynamically enable new capabilities after purchase. Its enabling technology allows manufacturers to monetize product up-sells while empowering them to seamlessly and efficiently roll out, manage and monetize new capabilities and capacity as adoption and market needs change.

White Paper

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Flexera Software's Senior Vice President of Products and Services, Richard Northing, discusses why device manufacturers are transforming themselves from being "pure play" hardware manufacturers to software companies as they're looking for new ways to improve margins and differentiate their products with software licensing.

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In this video we share how device manufacturers business models are changing from physical to physical plus digital and as a result so is their revenue mix. Video includes real life examples of companies making the shift to hybrid business and supply chain models by using software monetization solutions.