E-mail and e-newsletters

For many nonprofits, email is an essential tool for reaching a wide variety of audiences. But with high list churn rates and low open and click rates, what can you do to make sure audiences are actually reading your nonprofit’s emails? The answer is in the format. Here are eight tips for effectively formatting your… Read More »

It’s no secret that effective use of email communications is a pillar of nonprofit engagement and fundraising strategies. But how important is it, exactly? As it turns out, it’s pretty critical. The 2016 M+R Benchmarks study found that 29% of online revenue comes from email fundraising, yet response rates to fundraising emails are down 8%… Read More »

Editor’s note: based on the questions I receive, improving email performance is a hot topic for readers lately (see this post on tips for getting readers to read and click on your nonprofit’s emails on the moflow blog). For today’s Q&A post, I asked email copywriting expert Kerri Karvetski of Company K Media to answer… Read More »

Since email is one of the main ways we connect with our stakeholders/donors/constituents these days, you’ve gotta get a toe in the door before you can even think of launching into your big pitch. And writing effective email subject lines is job 1 – it’s a first impression that really counts. I seem to have… Read More »

As a communications professional, you’ve likely heard: “Email is dead. It’s all about social media now.” “Gmail changes mean my email content will never get through. What’s the point?” “We don’t bother keeping a list. It’s too much work. Nobody knows how to manage it.” “CanSpam legislation means that email is dead.” When you hear… Read More »

You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line up what content you’re going to publish, and when. But what factors will guide you to making the right decisions?… Read More »

A well-executed email marketing campaign can make all the difference for nonprofits whether it’s to communicate with supporters, promote special events or request donations. There are plenty of free and paid email marketing tools available but they aren’t all made alike. I use an email management tool called Vertical Response for one of my client’s… Read More »

Our #NPMC chat community continues to grow and thrive. Last month, the conversation was very lively, sparking much debate and between chats, community members are connecting and sharing ideas. In response to our request for chat topic ideas, Mike Ottenbrite suggested ‘email marketing’ – very much top of mind for many nonprofit marketers. Email marketing… Read More »

How do you develop (or revitalize) an effective and engaging nonprofit newsletter? How do you balance your organization’s ‘corporate’ messages with information your readers want to receive? The following tips will help: 1. Establish an objective As with any communications project, your first step is to establish a clear objective. It could be maintaining top-of-mind… Read More »