PR used to be an egotistical exercise in pitching the media based on your (or your clients’) agenda. In an always-on world, the best approach to generating media attention and to reaching buyers directly is to create content they love to consume and are eager to share. Lisa Buyer shows you how.

– David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese.

“Leading the way from traditional to ‘Social PR’, Lisa’s expertise and proven methods empower PR and marketing professionals to successfully leverage today’s social, digital landscape to promote the brand. A must-have reference!”

About the Author

Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as a public relations agency owner . Lisa’s experience blends the traditional fundamentals of public relations, corporate communications and branding with today’s influence of digital media.

Social media and public relations {Social PR} are a powerful marketing match and potential good karma for a brand. Social PR and search engines redefine how we communicate, deliver news, receive news, find information, and make decisions—whether it is our next vacation, investment, computer, doctor, lawyer, or hair salon.

The public relations cycle is in a new era where company news is delivered outside of the traditional journalism ecosystem. Today’s company news is social, mobile, visual, and optimized to best reach target markets.