A lot of online publishers are realizing that simply writing online is not enough. You need to know where people are going, and you also need to show up there.

Where do people go online? YouTube, Twitter, and… FACEBOOK.

That’s why you need to understand how to market on Facebook. And there’s a key insight that you need to keep in mind.

People go to Facebook to socialize. They don’t go there to be marketed to.

Oh sure, you might get lucky and rack up some sales when you tag people in FB photos (even if they don’t even appear in those photos). And yes, you may make some sales when you plaster your advertisements all over your Facebook wall.

Thankfully, there is the right way to market on social media sites such as FB.