“TYPEPAD AVATAR” SWEEPSTAKES OFFICIAL RULES

NO PURCHASE OR OBLIGATION NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

As a condition of participating in this Sweepstakes, you agree to be fully and unconditionally bound by these Official Rules and the decisions of TypePad (the “Sponsor”) and waive any right to claim ambiguity in the Sweepstakes or these Official Rules.

1. ELIGIBILITY

The TYPEPAD AVATAR Sweepstakes (the “Sweepstakes”) is available to all entrants who are at least 18 years old at the time of entry. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

Employees and shareholders of Sponsor, Sweepery, Inc. and its Partners (defined below), as well as their immediate family (spouse, and parents, children and siblings, and their respective spouses regardless of where they live) and individuals living in the same households as the employees or shareholders, whether related or not, are not prohibited from playing the Sweepstakes for fun. However, all such individuals are not eligible in any way and are completely restricted from winning any prizes, awards or cash in any manner in connection with the Sweepstakes.

2. HOW TO ENTER

You may participate in the Sweepstakes for the Prizes by submitting an eligible entry during the Promotional Period, which shall begin on December 1, 2009 at 9:00 am PST and end on December 20, 2009 at 11:59 pm PST. Multiple Prize (as defined below) drawings will occur throughout the Promotional Period. There will be five (5) Daily Ticket Prize drawings every calendar day, with the first drawings occurring on December 2, 2009 and final drawings occurring on December 21, 2009. There will be one (1) Daily Game Prize drawing every calendar day, with the first drawing occurring on December 2, 2009 and final drawing occurring on December 21, 2009. There will be one (1) Grand Prize drawing on December 21, 2009.

There are three (3) ways to enter the Sweepstakes, all without purchase or obligation:

[Electronic Registration Entry] You may enter the Sweepstakes to win the Daily Ticket Prize, Daily Game Prize, or Grand Prize by going to http://avatar.typepad.com and registering for the TypePad Avatar Community (the “Community”). To join the Community, you must either (i) enter your name, an email address for which you are the authorized user, and specify a password, or (ii) register using Facebook Connect with your existing Facebook credentials. You may only register once during the Promotional Period, and your registration will give you an entry for (i) the five (5) Daily Ticket Prize drawings that occur on the calendar day that follows the calendar day you register, (ii) the one (1) Daily Game Prize drawing that occurs on the calendar day that follows the calendar day you register, and (iii) the one (1) Grand Prize drawing at the end of the Promotional Period.

[Electronic Content Creation Entry] You may enter the Sweepstakes to win the Daily Ticket Prize, Daily Game Prize, or Grand Prize by going to http://avatar.typepad.com, logging into the Community by supplying your registration credentials, and posting content via the “Add a Post!” box that appears at http://avatar.typepad.com. Each unique content post submitted during the Promotional Period will give you an entry for (i) the five (5) Daily Ticket Prize drawings that occur on the calendar day that follows the calendar day you create a unique content post, (ii) the one (1) Daily Game Prize drawing that occurs on the calendar day that follows the calendar day you create a unique content post, and (iii) the Grand Prize drawing at the end of the Promotional Period.

[By Mail] To enter the Sweepstakes to win the Prizes without purchase or obligation you may enter by clearly hand-printing your name and email address, for which you are the authorized user, and the words “TYPEPAD AVATAR ENTRY FOR GAME DATE: _________” (with date in format XX/XX/XXXX) on a 3½”x5½” postcard and mailing it with first class postage to: “TYPEPAD AVATAR” Sweepstakes, c/o Sweepery Inc, 25 Kearny St, Suite 500, San Francisco, CA 94108. You must specify a Game Date that occurs during the Promotional Period. You may only submit one entry, and your entry will make you eligible for (i) the five (5) Daily Ticket Prize drawings that occur on the calendar day that follows the Game Date you specify, (ii) the one (1) Daily Game Prize drawing that occurs on the calendar day that follows the Game Date you specify, and (iii) the one (1) Grand Prize drawing at the end of the Promotional Period.

Mail-in entries must be postmarked at least three (3) days prior to the day of the Sweepstakes for which the entry is intended to be eligible and must be received by Sponsor no later than the day prior to the day of the Sweepstakes for which the entry is intended to be eligible for the intended drawing.

For all mail-in entries, duplicate or oversized postcard entries, copies and other mechanical reproductions are not permitted for mail-in entries. Sponsor is not responsible for illegible, lost, late, misdirected, postage due, damaged or incomplete entries. Proof of mailing an entry is not proof of receipt.

“Authorized user” is defined as the natural person who is assigned an email address by an Internet access provider, online service provider or organization (e.g. business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the email address.

Any form of entry other than those described herein is void. All entries, regardless of the method of entry, become the property of the Sponsor and will not be returned.

3. PRIZES AND ODDS OF WINNING

To claim a Prize, your entry must be selected as a winning entry by the Sponsor. The Daily Ticket Prize shall consist of a voucher that can be redeemed for a pair of tickets to see the movie Avatar in theatres (ARV $24). The Daily Game Prize shall consist of a copy of the Avatar game for Xbox 360 (ARV $60). The Grand Prize shall consist of an Xbox 360, a copy of the Avatar game for Xbox 360, and Avatar-branded clothing and promotional items (ARV $1,000). One hundred (100) Daily Ticket Prizes will be awarded throughout the Promotional Period, twenty (20) Daily Game Prizes will be awarded throughout the Promotional Period, and one (1) Grand Prize will be awarded at the end of the Promotional Period. The total ARV of all prizes awarded is $4,600.

The Sweepstakes will be administered by TypePad. The odds of winning depend on the number of entrants, as one (1) prize winner will be drawn for each Prize from all eligible entries received during the entry period for each Prize. The Prize winner(s) in any Sweepstakes will be determined by TypePad, whose decisions are final and binding in all respects. No entrant or winner shall have the right to contest any decision by Sponsor or Sweepery, Inc. concerning any aspect of the Sweepstakes or the interpretation of the Official Rules or the determination as to the qualification of entries.

One prize per person. All players are limited and restricted from winning more than one cash and/or prize during any consecutive drawing or game period. Winners are ineligible to win any consecutive back to back prizes.

A. WINNERS’ RESPONSIBLITIES

Winners are responsible for the payment of all taxes and for any other costs and expenses associated with the acceptance of the prize. Prizes are awarded "AS IS" and WITHOUT WARRANTY OF ANY KIND, express or implied, (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose) by Sponsor. There will be no substitution or compensation for any prize, or any part of such prize, if it is forfeited due to winner's non-compliance with these Official Rules. The right to receive the prize is non-assignable and non-transferable and no prize substitution, transfer, cash equivalent or exchange will be allowed except by Sponsor at its sole discretion.

Any required tax reporting forms will be furnished to the IRS.

B. PRIZE LIMITATIONS

No other prizes will be awarded by Sponsor unless otherwise notified. ALL PRIZES WILL BE PAID ON CONDITION THAT SPONSOR REMAINS OPERATIONAL AND SALEABLE. IN THE EVENT THAT SPONSOR, FOR ANY REASON, BECOMES UNPROFITABLE AND UNABLE TO REMAIN OPERATIONAL, ALL ENTRANTS WILL HOLD SPONSOR HARMLESS FOR ANY DEBT OR PAST OBLIGATIONS.

4. WINNERS’ NOTIFICATION

All prize winners will be notified via the email address associated with the winner’s account. Winning mail-in entries will be notified via the email address provided on the postcard.

Winners must complete and return an Affidavit of Eligibility and/or Proof of Identity Form provided by Sponsor, as well as any other documentation required by Sponsor in accord with these Official Rules, within 30 days of notification. If winner fails to return these documents in 45 days, or if the prize notification or prize is returned as non-deliverable, or if winner is found not to be in compliance with these Official Rules, or is otherwise ineligible, the winner’s prize will be forfeited. Any forfeited prize, at Sponsor’s discretion, may be awarded to an alternate winner.

If any prize is won by an eligible individual who is not of the legal age of majority in the state of residence and is deemed a minor, the required documents must be confirmed and signed by winner's parent or legal guardian, and the prize will be awarded in the name of his/her parent or legal guardian who will be required to fulfill all requirements imposed on the winner set forth herein.

5. 30-DAY RULE FOR DISTRIBUTION OF ALL WINNING PRIZES

Sponsor reserves the right to restrict the awarding of any prizes up to, but not limited to, 30 days in order to process, verify and inspect code and programming for fraud, manipulation or tampering. This inspection process may be conducted by a third party vendor or by Sponsor at its sole discretion in order to secure the integrity and authenticity of Sponsor's web services. If in the opinion of Sponsor, Sweepery, Inc. or its Partners, there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Sweepstakes, or if computer virus, bugs, unauthorized intervention, fraud, or technical difficulties or failures compromise or corrupt or affect the administration, integrity, security, fairness, or proper conduct of the Sweepstakes, or if winner has violated of these Official Rules, or acted in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten, slander or harass any other person, including Sponsor, Sweepery, Inc. and its Partners, in any way, Sponsor reserves the right at its sole discretion to disqualify any such individual and/or void any entries submitted fraudulently, to modify or suspend the Sweepstakes, and/or to terminate the Sweepstakes. Any attempts by an individual to access any web site associated with the Sweepstakes via robotic, automatic entry devices, programs such as, but not limited to, by script, macro or any other automated means, or other unauthorized entry will void all such entries by such methods.

ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE SPONSOR’S WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND DAMAGES (INCLUDING ATTORNEYS' FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW.

6. PUBLICITY

Except where prohibited by law, by entering the Sweepstakes, as a condition of participating in this Sweepstakes, you agree to the use by Sponsor and its designees of your name, photograph, likeness, statements, biographical information, voice and city and state address for advertising and promotional purposes for this and similar promotions, worldwide, and in perpetuity, in any and all forms of media, now known or hereafter devised without additional compensation, review or approval rights, notification or permission, except where prohibited by law. At the option of Sponsor, winner may be required to execute a Publicity Release.

YOU FURTHER ACKNOWLEDGE THAT IF YOU ARE A WINNER, YOUR IDENTIFYING INFORMATION MAY BE DISCLOSED TO THIRD PARTIES INCLUDING, WITHOUT LIMITATION, BEING PLACED ON A WINNERS' LIST.

7. LIMITATION OF LIABILITY

Sponsor and its Partners are not responsible for: (1) stolen, lost, late, misdirected, damaged, undeliverable or incomplete, inaccurate, delayed, illegible entries due to technical, computer, mechanical, printing, typographical, human or other errors relating to or in connection with the Sweepstakes, including, without limitation, errors which may occur in connection with the administration of the Sweepstakes, the mailing or transmission of entries, notification or correspondence, the processing of entries, the announcement of the prize or in any Sweepstakes related materials; (2) technical failures of any kinds; (3) failures of any of the equipment or programming associated with or utilized in the Sweepstakes; (4) unauthorized human and/or mechanical intervention in any part of the entry process or the Sweepstakes; (5) technical or human error that may occur in the administration of the Sweepstakes, the sending of entries or the processing of entries; or (6) any injury or damage to persons or property that may be caused, directly or indirectly, in whole or in part, from your participation in the Sweepstakes or receipt or use of any prize. If for any reason your entry is confirmed to have been erroneously deleted, lost or otherwise destroyed, corrupted or for any other reason not accepted as an entry into the Sweepstakes, your sole remedy is to submit another entry in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned by reason of infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which, in the opinion of Sponsor, Sweepery, Inc. could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend this Sweepstakes for any drawing(s) and select a winner from entries received for that drawing prior to the action taken or in such other manner as Sponsor deems fair and equitable.

As a condition of participating in this Sweepstakes, you agree to release, indemnify and hold harmless Sponsor, Sweepery, Inc. and its Partners, as well as Sponsor’s affiliates, advertising and promotion agencies, and each of their respective agents, representatives, officers, directors, shareholders and employees from and against any injuries, losses, damages, claims, actions and any liability of any kind resulting from or arising from participation in the Sweepstakes or acceptance, possession, use, misuse or nonuse of the Prize that may be awarded or for any injury or damage to your or any other person's computer or wireless device relating to or resulting from participation in this Sweepstakes or downloading any materials in this Sweepstakes, or inability to access any web site or wireless service associated with this promotion, or any combination thereof. You agree that the laws of the State of California will govern any and all disputes. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or your and Sponsor’s rights and obligations in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of California, without regard for conflicts of law doctrine, and all proceedings shall take place in San Francisco, California, USA. At the option of Sponsor, the Prize winners may be required to execute a separate Liability Release.

As a condition of participating in this Sweepstakes, you agree that (1) under no circumstances will you be permitted to obtain awards for, and you hereby waive all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (2) all causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action; and (3) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys fees.

Sponsor reserves the right to modify, change or enhance the eligibility, rules and/or jurisdiction for the Prize. Any such change or modification will be announced in a manner deemed appropriate by Sponsor, in which case the change, alteration or modification will become effective immediately and will be incorporated and published into the Official Rules. Sponsor shall, however, be under no obligation to make any such change or modification.

Sponsor reserves the right to terminate the Sweepstakes by giving notice as deemed appropriate by Sponsor at its sole discretion, in which case the Sweepstakes will terminate immediately. Sponsor may give email notice of any such cancellation, suspension or termination of play, but shall not be obligated to do so. In the event the Sweepstakes is terminated, the Prize will nevertheless be awarded as provided in these Official Rules.

8. PRIVACY

Sponsor collects personal information from you when you enter the Sweepstakes. The information collected is subject to Sponsor’s Privacy Policy found at https://www.typepad.com/legal/typepad-supplemental-privacy-policy.html. You agree that Sponsor may, in accord with its Privacy Policy, share your personal information with its partners, sponsors, advertisers, service providers and marketers for marketing promotions, lookup and reference services applications, and other entities that Sponsor believes can provide you with special offers and opportunities. If you do not provide the required personal information or you do not agree that Sponsor may share your personal information with such third parties, you may not register to play on this web site. If you do not agree that Sponsor may share your personal information with such third parties and you are already registered, you should immediately terminate your account by informing Sponsor via feedback@sweepery.com.

9. NAMES OF PRIZE WINNERS

For the names of the Prize winners, any person may mail a self addressed, stamped, #10 business envelope to Sweepery, Inc., ATTN: TypePad Avatar Winner’s List, 25 Kearny St, Suite 500, San Francisco, CA 94108, to be received by December 21, 2010.

10. SPONSOR

This Sweepstakes is sponsored by TypePad, 548 4th Street, San Francisco, CA 94107.

11. OPT-OUT

By registering with Sponsor, you consent to receive periodic information, promotions, games, and giveaways from Sponsor and/or other third parties, and/or results concerning your account via electronic email as provided in these Official Rules. If you do not provide the required personal information or you do not agree that Sponsor may share your personal information with such third parties, you may not register to play on this web site. If you do not agree that Sponsor may share your personal information with such third parties and you are already registered, you should immediately terminate your account by contacting Sponsor via feedback@sweepery.com.

CONSUMER DISCLOSURE: NO PURCHASE OR OBLIGATION NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

You have not yet won a prize. The actual odds of winning any prize will depend upon the applicable contest as described above. All entries must be received by as indicated above to be eligible for the Sweepstakes. See Official Rules above for complete prize restrictions. Sponsored by TypePad, 548 4th Street, San Francisco, CA 94107.