One June 2015: ‘Royalty creates loyalty’

In this fast-moving, digital world, your customer shops both on- and offline, he forms an opinion quickly and shares it via social media. In short, the attention span is particularly short. Don’t push your product or service forward. Instead, focus on customer perception. Read how to stay close to your customers in One magazine (pdf) or download the app ‘One magazine’ for free in the App Store or Google Play.