+Blog

Creative interface and user interaction is expected

Have you ever been to a website and your first thought is “this site is shady?” Have you ever downloaded an app only to open it once and never again? This is what I like to call Back Alley Design Syndrome (or BADS for short). As users, we expect our applications and websites to not only be usable, but be creative and intuitive. We are correlating trust in a product or company with design and usability more than ever.