You get it: At the end of the day, your business depends on being able to give your customers the most innovative products as quickly as possible. Is your product-delivery system equipped to do this perfectly? Doubtful. But does everyone agree it’s time to change your methods? Is “good enough” ever really good enough?

If we are talking about appeasing customer needs, then “good enough” is probably not good at all, not if your company strives to accelerate the pace of innovation without sacrificing the real value you deliver to your customers.

An iterative system enables greater roadmap-management flexibility and greater responsiveness to customer input. In many cases, smaller portions of the entire job can be parsed-out for rapid prototyping, testing and de-bugging, and then validated with end-users, allowing your product delivery team to focus on developing the most high-value product capability.

Heightened emphasis on agility and a faster pace of delivery requires companywide buy-in. Every team member—from upper-tier decision- makers to software engineers, QA testers, sales reps, marketers, and service and support staff— should be able to view the product roadmap and understand how the process quickly solves the timeliest problems while adding overall product value with each new iteration.

If your product delivery method lacks such visibility, then minor miscommunication can quickly devolve into systemic communication breakdown. The next thing you know, effective collaboration is back off the table.

But when such an iterative development process is embraced business-wide, a new mindset takes over, one that fosters a collective comfort level with a new product delivery method with a modern view on product releases. Instead of trying to “get everything right” with each release, your team wholly focuses on delivering products that solve major issues—providing immediate value where customers most need it.

With the right foundation in place, you’ll have more flexibility to solicit customer feedback and gauge market indicators to fine tune, or “polish” secondary or tertiary releases once you’ve accomplished primary objectives.

Of course, embracing and implementing a new product delivery method requires more than a fresh mindset; you need to rally all contributors behind a singular focus on winning. With an effective solution in place, that offers complete visibility into changing requirements, cross-project relationships and the impact of change, your stakeholders will see precisely where your team is getting the edge and will root you on accordingly.

They’ll experience just how seamlessly you can collectively transition to a new world of agile innovation. Through productive and collaboration you can beat your competitors to market.