Jay Z's entertainment company is adding startup investing to its
repertoire.

Roc Nation, which Jay Z founded along with Jay Brown in 2008, is
launching a "startup platform" called Arrive to invest
in early-stage startups and help those companies build their
brands.

New York-based venture capital firm Primary Venture Partners will
be serving as a venture advisor to the fund and GlassBridge Asset
Management will be providing "institutional and operational
support."

With Arrive, Roc Nation plans to offer a slew of startup services
beyond capital investments, and there are further plans to
launch a later-stage fund in the future. Roc Nation also plans to
expand its "social impact investing" later this year.

Carter has been investing in tech startups since at least
2012. Both Carter and Brown invested in Uber's Series B,
according to Axios, and Carter has invested in three other
startups: the high-tech-luggage maker Away, the nail-parlor company Julep, and the
private-jet startup JetSmarter.