If we truly want to be innovative, we need to sort out the corporate culture!

Corporate culture kills all development, as we do not know how to deviate from its grip. We have a built-in resistance to change, to give up what we have.

Inside the corporates, there are myths about ”core-business, traditions, we have never done it this way before” which few individuals can fight of, so instead of strategic development corporates grind to a halt.

As entrepreneurial companies grow they come to a tipping point when the entrepreneurial spirit dies and they slide towards death.

Large companies can not adopt new ideas as the turnover is not big enough – but all projects are small before they get big.

Corporate culture, the myths of what made the company great, sticks to the wallpaper and lives with the employees; and makes it impossible to change.