How Sdvogel started their logo design journey

Company name

Overview

I am a home mum who was told my 6 year old son was lazy and stupid at school. I did not accept that and found out he was in fact dyslexic. I searched for people and resources to help me help him, but it was scarce or American based. So I started a website http://www.KinaLearn.com with a vision to give other parents in the same situation, a resource to find answers. I have also developed a system to teach dyslexic children how to read & write and improve their self esteem, which sadly are usually non existent.

Tell us a bit about who you are and the people you reach

Parents (usually mothers) of children that have a learning difficulty (especially dyslexia). They are our main focus but we are also targeting schools (principals and teachers) to implement our system.
Initially we are sponsoring a charity cycling trip between Sydney & Brisbane for Royal Hospitals, so the logo will also go on their uniforms.

Requirements

A logo to be used on promotional material .
Fairly simple.
Similar to our website banner at http://www.KinaLearn.com
Mainly blue colours (but will look OK when just black & white) -on photocopies
Must contain website address: http://www.KinaLearn.com
Must contain trademark sign after the 'n' (before the dot)
Must contain: Helping Your Child's Dyslexia
(preferably in red writing)
If you can fit it, without it looking too busy: The Whole Body Learning System
(with a Trademark sign after it)
Logo size not larger than 50mm x 50mm
Please see attached file plus my website