Caroline McQueen is a Personal Image & Brand Consultant from London. She’s also the chief provocateur at Industry Avenue.

As a branding expert and former model, She’s spent over 10 years working in front and behind the camera, for some of the world’s largest companies – Unilever, Suntory. Plus, top magazines including Cosmopolitan, Red, and Good Housekeeping.

Caroline is also an ambassador for Virgin Startup.

In this episode, Caroline shares her tips and experiences on funding, business plans, marketing & more.

In this Podcast, we discuss ( SPOILER ALERT )

[03:10] Caroline explains her motivation for becoming an entrepreneur

[06:30] We learn how Caroline got started with Industry Avenue & Virgin Startup

[08:35] Caroline shares how and why she pivoted her business

[11:10] “The most important person you can satisfy is your viewer, your audience”

[12:20] We learn how Caroline got involved with Virgin Startup

[16:07] Caroline explains what it’s like to apply for funding

[18:10] Caroline shares tips on how you can get funding

[19:10] We find out if you actually need a business plan

[ 21:24] “Sometimes people get bogged down by the business plan, and it’s just an excuse to procrastinate”