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CALM PREMIERE FOR BERLIN FAIRS FEMME+ & TO SHOE

It was a very nice atmosphere but there weren’t enough visitors at the two new shows femme+ and to shoe. Both took place in the Premium tent in downtown Berlin last weekend (September 10-12).

According to the management about 1,400 visitors came to see the collections, among them only a few international buyers. Seventy exhibitors presented 130 "new luxury" labels: the shoe sector had brands such as Santoni, Pantofola d’oro and Sabelt while the womenswear section featured names such as Le temps des cerises, C.P. Company and Betsey Johnson.

Anita Bachelin and Norbert Tillmann, who are also responsible for the Berlin shows Premium, Premium+ and Berlin Salon, were very satisfied with the result. Although many exhibitors criticized the small turnout most of them want to take part next time again. Bachelin said, "It’s very likely that the next event will again take place one week before GDS and micam."