It’s been around for quite awhile and although there are major portions of marketing budgets going to the internet, its still a highly effective approach. Though numbers have decreased, the target audience for these ads, (interior designers and their clients) still look to magazines for inspiration and insights.

This series of ads was developed to help reposition our client’s products with a modern aesthetic, yet still hold true to some of the traditional feel and craftsmanship in each piece. To help support this campaign, we helped develop the message “Hand-made by artisans, sought after by designers… treasured by all.” This ad campaign was well received and has now been incorporated into our client’s print collateral, market invitations and more.