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"When I was playing I used to want to know what I was coming up against, what was out there and what needed to be done," he said.

"I'd look into issues and problems that a player had, whether it was a weakness or a strength, and it's the same in this."

Mr Bracken, who's currently suing cricket's governing body over the management of an injury in 2007, said he had already received positive feedback from voters "excited that the area was now being talked about".

Dobell is currently held with a margin of 5.1 per cent by former Labor MP Craig Thomson, who resigned from the party in May to contest it as an independent, but is expected to lose.

He is defending civil and criminal action over allegations he misused union member funds when he was national secretary of the Health Services Union. Meanwhile, Mr McKinna said local issues, and especially the state of Gosford's CBD, were his priority.

"The city centre is dead at the moment and we need assistance," he told AAP.

He said "Team Central Coast" would force the major parties to "sit up and take notice" of the area.

"We want (them) to show some commitment to the central coast, which has not been done in the past," Mr McKinna added.

"Regardless of where we finish, as long as we can get some commitments from the two parties that's what we're after."

Labor's Deborah O'Neill currently holds Robertson on a slim margin of one per cent.

Mr Singleton is said to be bankrolling Mr Bracken and Mr McKinna because he believes locals have been overlooked by the big parties and doesn't want the area to become a "lost opportunity".

He has numerous interests in the region including in properties, a thoroughbred horse stud at Mt White and Gosford's Bluetongue stadium.