PACKAGING DESIGN

So you have an amazing-wonderful-super-fabulous product that you want to sell to the world? Maybe you have printed some stickers on your PC and take your first sample to a retail store… The buyer starts in with questions about FOB, UPC, POS, “leaks and swells allowances”, “slack”, and “sell bys’”. What about nutritional info and CFIA regulations, labeling standards and French translations!?! This is the art of packaging. As a food business not only do you need to be compliant to CFIA regulations (which are always changing), but as you may not get prime placement on the store shelf, it’s even more important to offer consumers something unique that stands out. What you need is something as beautiful as your product is amazing.

THE GOOD NEWS IS I GOT THIS.

You’re the maker, the CEO, the business operator; that’s your job, My job is to make your stuff look desirable, and get your deliverables packaged in a timely fashion… At the end of the day, this all adds up to increased sales and profits (the corporate agenda in a nutshell!). But in my world, that nutshell is custom packaged, well branded and flying off the shelves!

FOOD LABELING + NUTRITIONAL INFORMATION

I have years of experience not only in packaging my own natural food products (in grocery, bakery, frozen, organic and special dietary sectors), I have also worked with clients with shelf ready, retail, wholesale and farm gate food products, natural body products, beauty products, and herbal medicines.

I work with the Canadian Food Inspection Agency (CFIA), cutting edge nutritional software, French translators and retail buyers when necessary to help your products get the competitive edge and regulatory compliance they need in order to succeed. I create nutritional information panels that meet CFIA regulations, and can help assess your product info without costly and timely lab analysis.

When I design packaging, my goal is to create something that can grow with your business; something unique that has minimal impact in this over-packaged world. I seek out materials and supplies that are eco friendly, biodegradable, recycled, and non-toxic where possible.

SALES MATERIAL

Good design doesn’t stop at the packaging, and in the natural food industry you are going to need to do a little extra… Buyers may want POS (Point of Sale) materials; a concise sell sheet with new submissions, master case packs, even rack and retail displayers. It’s also likely that your new product launch will involve product demos, and for that you may need signage, and handbills, or a well thought out marketing promo.

There is certainly a lot to this game, but with r|brand in your corner you have creative solutions and brilliant design execution of all of the above, plus whatever else you can dream up!