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We currently use Unica NetInsight as our web analytics tool of choice on IBM.com. One of it's advantages is that it's highly configurable: on practically any report you can go in and add filters to hone in on the data you want and add metrics/dimensions to expand out on the information you get back (say if you want to add Visits as well as Views to a report). All wonderful stuff. But what happens if you want to pass that information around? One neat feature of the tool is that every report you run has a unique ID in the URL. So you can send... [More]

In a recent interview with David Meerman Scott of Web Ink Now, Ben Edwards, VP Digital Strategy and Development here at IBM talked of the move from outbound to inbound marketing . See an excerpt of the interview: What exactly does this mean? If you aren’t aware of the term ‘inbound marketing’, HubSpot has an excellent definition . Essentially, rather than pumping a message out through broadcast channels like billboard advertising, inbound marketing is more concerned with finding people that are researching your products or industry and engaging... [More]