Expo 2020 Dubai offers $544m F&B opportunities

DUBAI, July 12, 2017

An estimated Dh2 billion ($544 million) will be generated from onsite food and beverages (F&B) sales at the Expo 2020 Dubai, offering a huge opportunity for small and medium sized enterprises (SMEs) in the sector, it was revealed today.

Expo 2020 Dubai held its highly successful BusinessConnect F&B session, marking the first step on the journey to Expo for SMEs in the food and beverage sector.

The session, which saw more than 100 SMEs take part, outlined the food and beverage pathway and timeline including encouraging them to sign up to the Expo 2020 Dubai e-Sourcing portal so they can keep track of all the current and upcoming procurement opportunities.

These opportunities include taking a share of an estimated Dh2 billion in onsite food and beverage sales generated by visitors attending Expo from October 20, 2020 to April 10, 2021. In addition to this, an estimated five million meals will be needed to keep the Expo 2020 workforce fed during the six months of Expo.

Manal AlBayat, senior vice president, business development and integration at Expo 2020 Dubai, said: “This BusinessConnect F&B session is just the beginning of the journey for SMEs in the food and beverage sector to Expo 2020 Dubai. Not only does it enable us to explain timelines and present opportunities to the SMEs, we also get to hear their questions and incorporate their feedback into our planning.

“Through these sessions we are delivering value to SMEs by encouraging networking and providing them with a platform to connect with each other, therefore boosting opportunities across the region before, during and after Expo.”

At peak, up to 85,000 meals are expected to be served per hour during Expo 2020 Dubai, across 30,000 sq m of front-of-house space for food and beverages (F&B). As a result, Expo will be a major opportunity for F&B firms, as well as a chance to showcase the many cuisines and cultural diversity of the UAE.

“This session provided us with a detailed understanding of the procurement process and the fantastic opportunity which Expo is providing SMEs like us the chance to be a part of,” said Mansoor Al Bastaki, founder and CEO of MAB Food Trucks, a food truck supplier based in the UAE.

“We know this is just the start, but with more than three years to go to Expo 2020 Dubai it is great to see Expo planning ahead and inviting SMEs to get involved so early in the process.”

Expo 2020 Dubai is committed to supporting the SME sector across the region as part of its plans for a lasting economic legacy. Last year, it announced that 20 per cent of direct and indirect spend for the Expo will be awarded to SMEs.

The BusinessConnect series aims to shift the traditional model of procurement to one based more on the value of collaboration, with each edition delivered in the format of an open dialogue and focused on a specific aspect of Expo 2020 Dubai.

To date, it has brought together senior representatives from a wide spectrum of industries to explore critical areas such as marketing and communications, ICT, architecture and design, real estate and youth. – TradeArabia News Service