Many years ago, when I was in the early years of blogging at Escape from Cubicle Nation, I heard about a young man named Dan Schawbel who was writing like crazy about personal branding and millenials in the workplace. His name and face were everywhere, as he wrote for his own blog, as well as grew an impressive byline in places like Fortune, Time and Fast Company.

Dan's first book, Me 2.0, became an international bestseller, and has been translated in 13 languages.

And yet, surprisingly as we discuss in this podcast interview, he had to work really hard to find the right publisher for his brand new book, Promote Yourself.

Listen in to our conversation, where we discuss:

How the world of work has changed, and what you need to do to make sure you have sustained career and business success

The necessary hustle required to make things happen in a crowded online world

Expectations from millenials in the workplace, and how we can all learn to get along (Dan and I have healthy disagreement on a few items here, but that is what makes a good discussion, right?)

Promote Yourself: The New Rules for Career Success is fresh off the press this week, and not surprisingly with Dan behind the launch, has generated lots of buzz in the business press.