How #ObamasGreatBigBoner became America's No. 1 trending topic

For about a half hour during Twitter's IPO, the day belonged to a boner joke.

On the day Twitterwent public, the company had a market valuation of $18.1 billion. Each of Twitter's 230 million users was worth $78. And in the U.S., this was the community's most important conversation:

I thought it might be a conservative anti-Obamacare rally, but it was actually just a prank. These guys, Ron and Fez, two Sirius XM comedy-radio hosts, started it all:

Photo via Wikimedia Commons

On their show, The Ron and Fez Show, they asked listeners to tweet creative spins on #obamasgreatbigboner. They had a prize, too: A Buffy the Vampire Slayer season 1 box set signed by Sarah Michelle Gellar.

Eventually, it appeared to be pulled from the trending topics. It didn't matter. Neither did Twitter's IPO. For about a half hour, the day belonged to a boner joke. "It's impressive how powerful this show has become," a fan wrote on Reddit. "You guys are hysterical."