A place for me to speak-out. A chance for my soul to seek...
' Had I the heavens' embroidered cloths,
Enwrought with golden and silver light,
The blue, the dim and the dark cloths Of night and light and the half light, I would spread the cloths under your feet;
But I, being poor, have only my dreams;
I have spread my dreams under your feet;
Tread softly because you tread on my dreams '
- William Butler Yeats

Monday, April 14, 2008

Money for Nothing ...

Money for Nothing - How to be popular on the web

It's a deceptive title -- but in part that's marketing. Seth Godin, master marketer, sums up the best way to drive traffic to your website (or store, or organization, etc.).

Three words: be useful, unique and updated.

Yep, that's about it. If you can be useful to others (offer value), be unique (by positioning and branding, and being memorable and distinctive), keep showing up, and be current, you've got it made.

It's also a good recipe for life.

This free PDF sermon is short, breezy and right on.

-- KK

Money for NothingBy Seth Godin2007, 13 pagesFreeAvailable via SquidooSample excerpt:No one cares if your lens is good. They care if it's great. Irresistible. The one and only best spot online. Not in your opinion of course, but in their opinion.