You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for your business.

This is a fascinating and potentially lucrative business model. The authors listed above have each built a brand around their books. They offer certification programs and provide training for others to teach their systems. Did I mention that their candidates pay thousands of dollars to go through the certification training? And once certified, these folks become marketing agents as they pound the pavement promoting the books and the related brand. Simply brilliant, don’t you think?

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Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: How do you get yourself booked for speaking engagements? PATRICK SCHWERDTFEGER I secure paid speaking engagements with three distinct strategies: First, I maintain a video blog and embed […]

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Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: How do you get yourself booked for speaking engagements? PATRICK SCHWERDTFEGER I secure paid speaking engagements with three distinct strategies: First, I maintain a video blog and embed […]

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