Share via

The vagaries of the Olympic athlete selection process were writ large for
London organisers when Aaron Cook, the spurned taekwondo fighter, was picked
as a poster boy in the official souvenir programme of the 2012 Games.

The feature on the world No 1 and European champion, lauding him as a medal
prospect, was hastily pulled when he was rejected by GB Taekwondo for a
place in the Great Britain team.

But not before 100,000 copies were bought in advance by ticket-holders after
the glossy brochure first went to press in May. A print run of 1.6 million
copies that rolled