One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]

Mobile devices, be it smartphones or tablets, are a substantial part of most people’s daily life. According to recent data, 50% of all time spent online is now spent on a mobile device. Not only do people communicate via mobile devices, but they also search for product information or even buy products online. It’s a […]