Eleven Hours

A self negotiated brief, bringing awareness of the impact social media and technology has on today's society.

Eleven hours is the amount of time the average adult spends each day looking at a screen. The aim of this campaign is to raise awareness that such high usage of technology and social media can become an obstruction to life.

The idea of this campaign has been developed through a series of poster/hand outs looking like screens, however having a powerful message that makes you stop and think about how often you block out your life by looking at a screen.

Alongside the poster/hand outs, I have also developed a brand strip, showing the meaning behind 'Eleven Hours' as well as a mock up of an installation, showing screens hanging down, gradually blocking what can be seen behind as we do in our everyday life by looking at a screen instead of what is around us.