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Making animals feel SAFEr through community and tech

SAFE’s aim is to make significant improvements in the lives of animals by raising awareness, challenging cruel practices, changing attitudes and fostering compassion so that animals are no longer exploited or abused. SAFE is a registered, not for profit charitable organisation and is solely reliant on the goodwill of its supporters.

Since 2015, Interlike’s Goodwill initiative has supported SAFE and their campaigns to end everyday acts of animal cruelty. We encouraged people to take action through social with the power of engaging content. Animal rights advocates were able to use Interlike as a mechanic to voice their thoughts on these issues and address those that can make a difference.

Interlike and SAFE joined forces at Go Green Expo 2015 and 2016 to raise awareness around colony cages and put pressure on Countdown to stop selling all types of caged laid eggs. Animal cruelty is a hard topic and it could be difficult but with clever creative and Interlike technology, SAFE could educate people about important issue in a lighthearted way. In 2015 serious facts in a Tinder like frame over each photo made people smile while getting them to think about the chicken’ conditions.

Go Green Expo 2015

In 2016 Go Green Expo goers could address Countdown by doodling a personal message. Animal rights advocates were able to use Interlike as a mechanic to voice their thoughts on these issues and address those that can make a difference.

Go Green Expo 2016

It is important that supporters were able to collaborate with SAFE and have their own insight to the issue. Interlike served as a bridge allowing the supporters to display their beliefs on social and have a good time doing it.