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So you've created an email list for your website customers -- what next? Adding an email sign-up form on your website's home page can serve as the fastest route to getting subscribers -- and new customers -- to your new email list. If you are an iContact user, you can easily generate a customized sign-up form that integrates with your website using iContact's "Create a New Sign-up Form" wizard.

1. Click on "Contacts" from the iContact home page, then click on "Sign-up Forms" in the top navigation bar.

2. Click on the "Create HTML Form" button at the bottom of the page to create a sign-up form for your website. From this menu, you can also click the "Create Facebook Form" button to create a form for your business' Facebook page.

3. Choose the colors for your form, then click "Next." You can pick separate colors for the border, background and font of your form.

4. Name your form and select the contact list(s) you would like your new subscribers to join. You must have created at least one contact list in iContact in order to complete your sign-up form.

5. Select the information fields you would like your subscribers to complete. "Email" is the only default required field, but you can choose to make other fields you add optional or mandatory for your subscribers. For example, if you add the "First Name" and "Last Name" fields, you can make them mandatory by checking off the "Required" box next to the field. However, if you add the "Phone Number" field and leave the "Required" box unchecked, your subscribers can choose whether to include their phone number. Click "Save" when you're finished.

6. Click "View HTML" to see the custom code for your sign-up form. Copy either the "Automatic" or "Manual" code for your sign-up form and paste it in the desired position in your website's HTML code. The Automatic form code will update automatically on your website whenever you edit your form in iContact. If you choose the Manual form code, you will need to replace the updated code manually.