Putting up a single online video and waiting for the revenue to start rolling in isn’t a content strategy. After all, you wouldn’t send just one email, put up just one blog post, or have a TV commercial air just once and expect to really connect with your target customers. To get the best results,

This week’s assignment was to track down industry-specific business owners who are active on social media, and profile their use, strategies and tips. I chose to treat this as an experiment, searching for Canadian pharmacists, lawyers and accountants on Twitter, specifically. At first glance, this was going to be simple: a few quick keyword/hashtag searches