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‘Smoking rates in England fall to lowest on record’ isn’t much of a headline in itself. Smoking rates have been in long-term decline for decades, so any given year is likely to have the fewest smokers on record.

What Deborah Arnott, of ASH, cannot quite bring herself to say is that it is the e-cigarette, not big government interference, that has been the game-changer. As Public Health England has acknowledged, e-cigarettes are the most popular stop-smoking aid.