Usain Bolt partnering with Samsung NX300

Samsung cameras are starting to make their presence known in UK. My trip to South Korea two years ago had revealed nothing but LG and Samsung when it came to any kind of consumer electronics, including cameras. Yes, it was hard to find a Nikon or a Canon in the shops there. In their latest move, Samsung have joined hands with Usain Bolt to represent their latest camera, NX300. Usain Bolt is synonymous with the word ‘speed’, and that is exactly what the Samsung NX300 is all about. Read the press release for more info:

USAIN BOLT JOINS FORCES WITH SAMSUNG

The world’s fastest manand the Samsung NX300 camera bring speed and power to your photosLondon, UK – 25 March 2013 – Samsung Electronics today announced a new partnership with athletic superstar Usain Bolt, coinciding with the UK availability of the NX300 in the UK. Renowned for his extreme focus and speed, Usain Bolt is the perfect champion for the NX300 which, like Bolt, is super-fast thanks to its ability to capture amazing moments and share them instantaneously. A six-time Olympic gold medalist and owner of three world records, Usain Bolt is widely acknowledged as the best-in-class, and his partnership with Samsung will span a number of exciting initiatives. Samsung will be working with the Usain Bolt Foundation to provide photography equipment and lessons to aspiring young photographers, the ‘NX Junior Photographers’. With the NX300, budding photographers can zoom in on subjects quickly and easily, even in crowded locations, using the Hybrid Auto Focus (AF) system. This allows you to achieve the most precise, high quality results possible with the push of a button. The NX300 can shoot up to 8.6 continuous frames per second with its super-fast 1/6000 sec shutter speed to ensure no detail is missed even if the subject of your shot is moving at Bolt’s record breaking pace. As a keen social media user, Usain Bolt appreciates the importance of keeping family, friends and fans up-to-date on what he is up to. The fast Wi-Fi connectivity of the NX300 means you can instantly upload your photos to social networking sites or send them to a smartphone using the AutoShare function. Usain Bolt is not only known for his speed, he is also renowned for his style – much like the NX300. Available in either brown, white or black with a contrasting silver band, the modern yet authentic design of the NX300 makes it a must have. Superior performance in a compact body make the NX300 the ideal camera for photographers dedicated to shooting high quality images on the move. For multimedia content and more detailed information, please visit www.samsungmobilepress.com. To meet the ‘NX Junior Photographers’ and follow their progress, just visit Samsung’s NX Camera Facebook page at www.facebook.com/SamsungNX. The NX300 is available to buy in the UK at the end of March, from John Lewis and Dixons. – Ends –NX300 Product SpecificationsImage Sensor20.3 effective megapixel APS-C CMOS ISOIS mode is only provided on 2D shooting mode Display84.0mm (3.31”) AMOLED with a Tilt Touch Panel WVGA (800×400) 768k dots ISOAuto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 256000 (1 or 1/3EV step) * AUTO ISO upper level is selectable. (Up to ISO3200) ImageJPEG (3:2)：20.0M (5472×3648), 10.1M (3888×2592), 5.9M (2976×1984), 2.0M (1728×1152), 5.0M (2736×1824): Burst mode only JPEG (16:9)：16.9M (5472×3080), 7.8M (3712×2088), 4.9M (2944×1656), 2.1M (1920×1080) JPEG (1:1)：13.3M (3648×3648), 7.0M (2640×2640), 4.0M (2000×2000), 1.1M (1024×1024) RAW : 20.0M (5472×3648) * 3D Image Size : JPEG (16:9) 4.1M (2688×1512), (16:9) 2.1M (1920×1080) VideoMP4 (Video: MPEG4, AVC/H.264, Audio: AAC) 1920×1080, 1920×810, 1280×720 , 640×480, 320×240 for Sharing 60fps, 30fps, 24fps (1920×810 only) * 3D Video : 30fps only Video OutputHDMI 1.4a Value-added FeaturesSMART Mode : Beauty Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face 3D still image & video capturing Wi-Fi ConnectivityIEEE 802.11b/g/n support Dual Channel (SMART Camera 2.0) . AutoShare . Cloud . Email . Auto Backup . Remote Viewfinder . MobileLink . Wi-Fi Direct (playback) . AllSharePlay . Social Sharing Bundle PC softwareiLauncher, Adobe Lightroom 4, Adobe Reader StorageSD, SDHC, SDXC, UHS-1 BatteryBP1130 (1130mAh) Dimension (WxHxD)122 x 63.7 x 40.7mm (excluding the projection part) Weight284 g (without battery) 45mm 2D/3D lens SpecificationsFocal Length45mm (equivalent to 69.3mm in 35mm format) Elements in Groups7 elements in 6 groups Angle of View34.7° Aperture2D : F1.8 3D : T6 OISNO MinimumFocus Distance0.5m Maximum MagnificationApprox. 0.12X i SceneNight, Portrait, Beauty shot, Children, Backlight, Sports Lens HoodIncluded Filter Size43mm Mount TypeNX Mount Dimension (DxL)62 x 44.5mm Weight122g (without hood) *All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

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Can be found somewhere between designing new tech as an electronics engineer or testing new tech as a technology enthusiast. Lives mostly on Twitter, and would love to have a word with you there as @smacula.