A Different Perspective

The neighbors considered all the options and decided that the ordinary car choices available on the market simply were not sufficient. Yes, they wanted a car. Of course they wanted it to provide reliable transportation. Yes, they wanted it to be sexy and to increase their chances for wild romance. Yes, they wanted their bosses, their in-laws, the neighbors, and the rest to be impressed, just like the advertisers promised.

But they wanted more; features and qualities they were having a very hard time finding on the market.

They wanted their car to be hyper efficient, both in its consumption of energy for day to day operation, and in the energy consumed in its initial manufacture. They wanted the materials that made up the vehicle to be 100% recyclable. They wanted it through these qualities to have a very light ecological footprint, and to not exacerbate problems of pollution, habitat destruction and climate effects.

They wanted their car to be neighborhood friendly and pedestrian safe.

They wanted its use to contribute positively to their health and well-being.