Curve supports UKIE's 'Get Smart About PLAY' campaign

Curve Digital is proud to support the Get Smart About P.L.A.Y campaign, encouraging more parents and carers to use tools that manage screen time and in-game purchases on video game consoles.

The campaign follows a recent report from Europe’s video game industry body which found that only one in five parents of children who spend money in video games use the family controls available on gaming devices. This is backed up by a 2019 NSPCC study that revealed just 19% of parents of children aged 5-15 use family controls on internet-connected devices.

Rio Ferdinand, a parent and keen game player, has joined the campaign which provides step by step guides on how to use the controls and the benefits that they provide.

“My kids love playing video games but as a parent it is important for me to be able to manage the amount of time they play,” said Rio Ferdinand. “Family controls can help achieve a balance at home between screen time and other activities. They’re easy to use and save a lot of arguments in the long run.”