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The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana, New York, increases the hair’s breakage resistance by 47% after four treatments, according to executives.
Ingredients such as bamboo, yucca, hibiscus, wild mango and coralina officinalis were carefully selected due to their nutritive and fortifying properties. Products such as the Bamboo & Yucca Fortifying shampoo are sold in select salons.