Push on 🚨 Issue #63

One thing athletes do well is push on. I was reminded of this with Rapha’s new film Perspectives, that features four people whose dedication to a goal has shaped their lives. Not accepting defeat is something athletes do so well.

We don’t always get it right as designers, but we do push on. And anyway, isn’t that why we Build, Measure, Learn?

Karmarama has hired brothers Amardeep Singh Shakhon and Gurmit Singh Shakhon as its first executive experience directors. Agencies are now morphing into what the market needs - experience design with iterative delivery. Moah digital!

S.A.D has been estimated to affect between one and ten per cent of the population. Yet it’s likely creatives are even more likely to be affected by it, and indeed depression of all kinds, because we tend to think more deeply about our work (as well as, you know, life, the universe and everything).

If you’re feeling any of these emotions, read this to see whether there are any useful tips.