The Morning After: Tuesday, September 26th 2017

Amid Midway / Warner Bros. transition, Midway name up in the air

Various outlets reported this morning that, based on the Twitteraccounts of a few Midway employees, the company name will be dissolved in the acquisition of Midway by Warner Bros. Midway's Geoff Mogilner told us this morning that those reports are simply unfounded. "The name and the mark are owned by Warner Bros. and it is up to them to figure out the branding strategy," Mogilner said to Joystiq. In the midst of buying and selling various Midway properties, basic things like the company name can easily be swept under the rug and forgotten about while people talk about intellectual properties and trademarks.

According to Mogilner, when WB officially acquired Midway in an auction last month, it not only bought various IP (Mortal Kombat, Spy Hunter, etc.) but also the branding. "They [WB] bought the assets and the trademark and all the copyrights and the logo and all that ... to say the name is dead, it's silly but, ya know, it's premature -- the company Midway Games, Inc. still exists," Mogilner told us. He is, of course, speaking about the remaining studios still owned by Midway -- Midway Newcastle and San Diego among them -- who he says are still up for auction, "At this point, as long as they're open, we can still get bids. We're actively trying to figure out that situation. We were required (and it was prudent) to give notice to the people at those studios." We've contacted Warner Bros. for comment on whether or not it will continue using the Midway name on future ex-Midway products and have yet to hear back as of publishing.

Update: Warner Bros. has responded to our request for comment with, well, no comment. We asked the company if it will be using the Midway name going forward on ex-Midway products, to which WB officially responded, "We [WB] are not yet commenting on Midway." That's all (for now), folks!