Defining the business:
• Needs: which needs to satisfy?
• Customer segment: who to satisfy?
• Technology: how to satisfy (core competences, invest in a specific area) ⇨ Defined according to consumer needs & not products....

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Corporate Responsibility and MarketingStrategies
Wanda Joyce McGhee
Dr. Malinda Swigart
Business 508
July 13, 2014
Corporate Responsibility and MarketingStrategies
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