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Saturday, September 29, 2012

Grassroots Online Viral

My marketing would have to be grassroots, online and viral. This kind of marketing succeeds when you are able to make it easy for a curious reader to buy your book. The traditional distribution system does the opposite — it makes them perform an intricate series of arcane tricks and rituals unfamiliar to all but the most hardcore Wednesday buyer. The system takes that curiosity, and instead of turning it into dollars for everyone, it kills it dead. By going my own way, I was able to eliminate some of those hurdles and capture a segment of curiosity-driven readership that might have otherwise been lost.