Vernonia

Our January jaunt to the bucolic wonderland of Vernonia was truly profound. It had all of the elements that one has come to expect of a Jahvahaah Internationale adventure. Photos of coffee. Photos of exhaustion. Photos of us riding towards the camera. Photos of us riding away from the camera. Photos of us celebrating ourselves while looking tired and eating gas station food.

But more that that. It’s that we did it together… without you. Because that’s what building our luxury brand is all about. Us doing things without you. And then asking you to buy the things that make you look like you did it with us.

Big Fonts

We like our rides like we like our fonts. Sans serif. If we have something to say, we will say it in Helvetica overlaid on a picture of us looking off into the distance, pretending that our photographer didn't just say, "Look off into the distance like you're thinking deeply about something!"

Blogvertisasionalizing

We look special, but we're just like you. A couple of cyclists who ride around with a professional stenographer in tow. And just like you, we want something for nothing. So if you're a "sponsor," we'll pretend we just discovered your product and love it. Hard and in public.

Latest Tweets

@RealPressSecBot That' not how tariffs work. American consumers pay them, NOT CHINA.