If you upsell him conversion rate optimization for another $5,000/month you will be making $10,000/month.

You can also add to that additional one-time services – like the creation of a mobile app. And later on add even more upsells – like conversion optimization for the mobile app as well.

Low Customer Retention

Getting new customers is hard but losing them is easy. And costly.

It’s hard to build a profitable business if your clients are staying only for a few months. You will need to find a way to increase your customer retention rate and that will result in increase in your customer lifetime value as well.

Imagine the following: your average client is paying you $1,000 and he stays on average for 3 months.

That’s $3,000.

If you manage to keep him longer – for 6 months, that will bring you $6,000. Or twice as much.

Solution 1: Upsell Additional Services

The service that you upsell should be always related to what you’re already offering to your client.

It could be one or more of the following:

SEO/SEM –

Search engines are one of the primary source for traffic for most eCommerce stores.

For most of them it is extremely important to rank well in Google. More organic traffic means more sales.

To sell this effectively you can offer your clients a free SEO audit. Then you can offer them the option to implement the changing on recurring bases so they can increase their traffic.

Additionally, to SEO you can also upsell them SEM. Most eCommerce sites are combining SEO with Adwords in order to maximize results.

Social Media Marketing –

Social media are one of the best ways to find and engage eCommerce customers.

At the same time, social media marketing requires detailed knowledge, consistency and effort that is a problem for a lot of stores.

By managing their profiles, increase their reach, engaging their audience and directing that traffic to their site.

eCommerce companies need help with both their content strategy, promoting their products and setting up ads.

The platforms that matter the most for them are:

Facebook

Pinterest

Instagram

YouTube

You can choose to upsell them just one channel that matter to them, several or all of them. In all cases, multi-channel engagement will work better.

Conversion optimization – most eCommerce sites have extremely low conversion rates and that’s one of the key reasons why they struggle to generate the revenue that they want.

Increasing their conversion rate even by 1% will make a huge difference for them.

You can do conversion analysis for them where you identify the main conversion killers and propose strategies to overcome them.

Show him how search rankings are changing over time for which keywords he ranks and how this affects the traffic that he generates.

Communicate Regularly –

A lot of the times losing customers can be avoided if you simply listen to them and understand their current point of view.

The best way to do that is to schedule calls and meeting regularly. At least twice per month to discuss current projects, future plans, etc.
Let them know you’re working hard and that you care about bringing results.

Another way is to send them surveys and ask them about their satisfaction.

Ask and listen to their complaints. Treat them as gifts. They are telling you exactly what they don’t like and what you can change.