Subscribers report

The Subscribers report shows how you’ve gained and lost subscribers across different content, locations, and dates. Subscribers are viewers who tend to interact more with your content and watch your videos on a regular basis.

The number of subscribers that you see in YouTube Analytics may be different than the subscriber count on your YouTube channel. The number in YouTube Analytics is delayed by approximately 48 hours. This is because we want to make sure the numbers are 100% accurate, so we perform additional verification and spam reviews.

Subscriber sources

You can see where viewers subscribed to your channel by clicking the Source tab in the Subscribers report.

As of September 18, 2017, we’ve added additional subscription sources to make it easier for you to analyze patterns and fluctuations in subscriber data. Data prior to this date is shown using the old source categories.

You can now see more granular data in the sources report. For example, you can see all subscribes from interactive features, such as end screens.

Here are the source categories that you can see in the report:

YouTube watch page: Subscriptions from the subscribe button on video watch pages. You might notice a large increase in this category as we attribute subscriptions to individual videos that were previously included in the "Channel/other" category.