guilty black advertising video

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The Gucci Guilty Black campaign was shot at the legendary Cinecittà
Studios, birthplace of Italian cinema. Sin City creator Frank Miller
once again directed the shoot, and Hollywood stars Evan Rachel Wood and
Chris Evans reprised their roles as the Guilty lovers.

In this
new installment, we join our lovers on a rain-drenched night in the
midst of a dark metropolis. Our hero powers towards us out of the urban
gloom on a classic Norton 750 motorcycle, when a lustrous Rolls-Royce
Silver Cloud suddenly appears behind him. The car surges ahead of him
and swerves, coming to an abrupt halt. A door opens and our leading lady
emerges, ready to claim her man.

Evan Rachel Wood observes, “What Frank wanted for Gucci Guilty Black
was for my character to be lethal. Everything she touches, it’s as
though she owns it. Everything is hers. She’s controlling, very strong,
very mysterious. He definitely pushed my bad side out. It’s like filming
a sequel, where we all wanted to take it to the next level.”

Describing
his character, Chris Evans states, “Frank views him as an urban cowboy:
a drifter with attitude. Everybody has a little bit of danger in them.
The difference is that this man has it in spades. And, in the Gucci
Guilty Black woman, he has found his perfect partner-in-crime.”