Troy Denning recommended an article about Amazon. From it's history to its motivations and place in the global market, it's a very intriguing read. I didn't know that much about the company. It's a good read.

http://www.newyorker.com/reporting/2014/02/17/140217fa_fact_packer?currentPage=all_________________
"I believe toys resonate with us as humans, we can hold them them, it's tactile, real! They are totems for our extended beliefs and imaginations. A fetish for ideas that hold as much interest and passion as old religious relics for some. We display them in our homes. They show who we are. They are signals for similar thinking people. A way we connect with each other...and I guess thats why I do toys. That connection." -Ashley Wood