Who Is Consuming Your Content?

Creating content for marketing

Content marketing is one of the biggest and most discussed topics in the marketing world. The buzz in creating content, optimizing content, and content distribution is overwhelming.

Seems simple, but why are so are few small businesses doing it?

These are the most common questions we get about content creation:

Quality vs Quantity?

What platforms should I use to publish my content?

Text, photo, video, audio?

How much should I write for SEO and how much should I write for the real people?

How much should I invest in content distribution?

What’s the best kind of content someone should create? Keep it practical, and listen to the market. It will tell you what is good and what sucks. Don’t get emotional about your creative work, it’s all subjective. Be true to your brand and deliver content that adds value to your users. THAT’S IT!

It’s impossible to make educated decisions about your audience and the right distribution if you’re not creating content at scale. Come up with a realistic strategy, commit to it and adapt. All the attention lives on these applications, you need to start figuring out how to communicate on them before its to late. Nobody is dying to get home and go through their direct mail, but everyone is looking at Instagram 20x per day.

This means you must create, publish, analyze, optimize over and over again.

1200% more shares are generated by social videos, then text and images combined

10 most popular apps from 2010 vs. 2018 (iOS games excluded). Eight years ago, by downloads, Talking Tom Cat topped the list, meanwhile today, Tik Tok – an extremely popular social media app in China – sits at number one just ahead of YouTube.

As for the most popular apps by consumer spend, productivity, education, and navigation apps made up most of the top ten back in 2010 with Documents To Go being the most lucrative app. Now, entertainment and social apps like Netflix, Pandora Music, YouTube, and Tinder are what users are spending the most on.

All the attention lives on these applications, Figure out how to communicate on them!

The top 10 apps of all time include Facebook, Youtube, Instagram and Snapchat. All platforms that allow small business owners to create and distribute content about brand, products and services FOR FREE. Learn how to communicate on these apps in 2019 with some consistency and you will feel the benefits in 2020.