Webinars

FREE ON DEMAND WEBINAR - Do you remember the 5 P's of Marketing? Product, Place, People, Price, Promotion? Craig Schinn, VP of Strategic Services at Lytics will break down the new 5 P's marketers need to be thinking about.

David Bell, Professor, Wharton School of Business

Digital marketing has taken the forefront of the way people transact business and make purchasing decisions. Hear from acclaimed Wharton Professor David Bell as he outlines the pain points marketers face today in a digital environment, and gives tips on how they can be overcome.

Chief Marketer Videos

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.