Hi everyone! We made a simple website that shows how much any social media accounts are worth compared to Big Mac burgers. We use the price of a Big Mac to compare across all different types of social media data so that we can have one unified comparing metric.
Check out the Big Mac indexes of some celebrities 😎
- Donald Trump can buy 11,013 Big Macs from one Twitter post 😲
https://review.hunt.town/bigmac/...
- Cristiano Ronaldo can buy 280,727 Big Macs from one Instagram post 😲😲😲
https://review.hunt.town/bigmac/...
We'd love to hear any thoughts about this.

@tyler_nass We analyze number of followers, average views, likes and comments, etc to calculate an engagement rate.
General equation is like: “expected reach * weighted price per reach for the channel”
We initially set the weights by researching actual ad price and those weights are continuously optimized by evaluation data (feedbacks) from our clients.