"Feeling the amore" this weekend along Milwaukee's lakefront. It's time for the 40th annual Festa Italiana. The gondolas, flag throwers, and vino are all back for another year. All the fun kicks off this afternoon at three on the Summerfest grounds. Festa is considered to be the largest Italian event of its kind in the country, and it's also Milwaukee's oldest ethnic festival.

You can get into Festa for free today from 3 until 6:30pm if you have a red Sendik's bag. Also, the BoDeans, who originated out of Waukesha, will perform tonight at 9 followed by fireworks. For everything Festa, just click here.

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