Category Archive for "Search Engine Optimisation"

Navigating the digital landscape as a business owner can be daunting. Search engines and social media platforms are constantly throwing up new guidelines and advertising targeting options. Throw in all the fuss about acronyms such as SEO, SEM, CPC, CTR,…

SEO – the common acronym you must have heard of when you first dipped your toes into online marketing. Yet, many business owners don’t see the results they want. They can spend thousands of dollars attending SEO workshops. They can…

I am an online marketer with more than 8 years of experience and I have a love hate relationship with Search Engine Optimisation (SEO). No doubt it is a good marketing tactic but let me take you through how doing...

Can you resonate with the following scenario? You have been working with this SEO agency for some time now. The monthly reports presented seem flawless and justified. Yet, you are not excited about what they are doing for you. Something…

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit…

We are often asked this question by our client: Is SEM or SEO more effective for driving traffic to a new website? Does having a limited budget mean you should not do SEM? Learn what tips we share with our clients in this post.

Search Engine Optimisation is about improving the visibility of your webpage on search engines, to generate traffic to your websites. One way of improving traffic to your site is through meta description tagging. Here are some tips to help you increase the number of clicks to your page through effective meta descriptions.

Everyday as I meet new clients, there’s always a handful of FAQs regarding topics on SEO and Online Marketing as a whole. I recently had an inspiration after a visit to the Doctor, and I’m hoping to use that experience to draw a parallel in answering some of these myths.