Burger King mocks IHOb name change and people are loving it

MIAMI -- Burger King wasted no time in capitalizing on the backlash toward IHOP for the ridiculous publicity stunt pulled off this week by the breakfast food chain. Shortly after IHOP announced it would change its name to IHOb --short for International House of Burgers -- Burger King changed its Twitter and Facebook names to reflect its own "new" branding.