Work across teams – Digital, press, stakeholders, internal comms all have something to bring to the table. I think digital bods have a lot to learn from press/PR colleagues around messaging and knowing when to back off an issue.

Don’t forget mainstream media: sometimes activity needs to leave the social sphere and enter the realm of press and PR and broadcast. They still have a role to play.

Internal Comms: Don’t forget to talk to your own staff - they need to be kept up to date and are your biggest advocates