WB Secures Sesame Game Deal, Expands Pucca in China

Warner Bros. Interactive Entertainment has partnered with Sesame Workshop to exclusively publish "Sesame Street"-inspired video game titles. In addition, WBCP expanded its deal for character brand Pucca in China.

Besides Sesame's and Warner Bros.' multi-year exclusive video game deal, the two companies also have a multi-year exclusive home entertainment distribution deal. Beginning this year, Warner Bros. will begin releasing "Sesame Street" DVDs, including the Sesame Street library, new content, electronic sell-through and transactional video on-demand in the U.S. and Canada.

"Our worldwide partnership with Sesame Workshop marks an exciting step toward the future of preschool console games, mixing education and fun with the incredible Sesame Street brand," says Martin Tremblay, president of Warner Bros. Interactive Entertainment. "We look forward to building an accessible educational franchise with the Sesame Street games, offering parents and children new ways to learn and play together with their favorite characters from the show."

In other news, Warner Bros. Consumer Products has expanded its master licensee agreement with Vooz for character brand Pucca in Mainland China, Hong Kong, Macau and Taiwan (Greater China) regions. The WBCP/Vooz deal already covers North America, Brazil, Mexico, Europe, the Middle East and Africa. Pucca debuted as a series of Flash-animated shorts, produced by Vooz and has quickly expanded in TV (Europe and the U.S.), apparel, accessories, bags, home goods and stationery and paper goods.