Balancing the sensitive, empathic side of her offering with language & concepts oncologists and academics can relate to required a team effort. We had a writer and a programmer, with me in the middle coordinating the flows and containers for information. (and nice graphics, I must say this logo is one of my faves). I love this beautiful, aspirational logo that speaks to the struggle for the soul to express… and the renewal that comes through destruction and surrender: the essence of the phoenix story.