At his talk chez moi on Friday Feb 22nd (see below) on How globalisation has made the world less rather than more homogenised, Michael Jennings intends to show us some photos. Indeed, he will be dropping by earlier in the week to make sure that the relevant technology can be guaranteed to work properly on the night. This may also require some creativity with the seating.

Here, in the meantime, are a few photos that he has emailed to me, together with commentary. Enjoy.

Georgia:

This is in Sukhomi, Abkhazia, a breakaway non-recognised state that is de jure part of Georgia (and is supported by Russia). Mango is a fashion label that grew out of a stall in the Ramblas market in Barcelona, and is now to globalised retail what the sub-prime market is to home ownership.

Cyprus:

An interesting phenomenon occurs when there is a market for a particular international business, and that international business does not operate in that particular market for whatever reason: because the market is too small, too distant, too poor, too corrupt, or there are political problems. Clones of the business will often spring up. These can be particularly entertaining in places where there is no trademark law, trademark law is weak, or where it can be legally difficult to pursue claims from the owner of the trademark. This burger place in northern Cyprus in no way resembles Burger King. Obviously.

One of the most extreme cases in which this phenomenon occurred was in South Africa under apartheid. Many international companies boycotted the country, which in some ways was a modern country with a sizeable middle class, economy and legal system. (In various other ways, it wasn’t and isn’t.) South Africa in 1990 was therefore full of quite good clones of international businesses, that until then were constrained as to where they could operate, but faces competition only from one another at home. Post 1990, the international businesses that they were clones of entered South Africa in a big way, and the South Africans themselves were subsequently able to compete in the wider world. The South African clones weren’t good enough or rich enough to compete in the home markets of the major internationals, and have subsequently expanded into countries that are poorly served by the internationals for a variety of reason - this means Africa, parts of Eastern Europe, parts of Asia, parts of the Middle East. Politically dubious markets of questionable legitimacy a lot the time. One often finds South Africans and Russians side by side.

Tianjin:

One could write an entire book about fake Apple Stores. The ones in China (this one is in Tianjin) are the most awesome. The entire story of international brands in China is itself fascinating. Everyone is there, because of the perceived size and importance of the market. Yet the country is far more chaotic, far more unstable, far more corrupt, for more authoritarian, has weaker copyright and patent laws and a weaker rule of law in general than many of the markets these companies would generally consider operating in.

Mumbai:

India is more problematic in some ways: bureaucratic beyond words, and culturally difficult in ways that make foreign business models work less well, or at least require a lot more adaptation. (Imagine you are McDonald’s, and you are told that you are not permitted to use either beef nor pork in the food you sell). There have historically been limits on foreign investment. Supermarkets are only now in the process of being legalised. Very large companies can find entry to the Indian market - car makers or mobile phone companies. Medium sized companies - which is where most of the interesting stuff happens - find it much harder.