This Christmas holiday season, Casio Electronics Co. Ltd. has partnered with British design company, Mulberry, to offer fashion-conscious consumers the chance to purchase an exclusive Casio & Mulberry gift pack. The gift pack incorporates the limited edition black EXILIM ZOOM EX-Z40 digital camera and black Darwin leather Mulberry case and wrist strap. The gift pack is presented in bespoke Mulberry packaging and is available for £329.99, exclusively from John Lewis stores across the UK. Limited to 500 pieces, the Casio & Mulberry gift pack comes at a time when Mulberry has just been awarded the title of 'Accessory Designer' of the Year by the British Fashion Council. Casio is currently in the third year of its relationship with Mulberry.

Skiing, cosy evenings at the fireplace and eating baked apples; all these winter treats offer wonderful picture motifs for every hobby photographer. That's where the new camera QV-R62 from Casio comes in: with 6.0 Megapixels and 3x optical zoom, it brings concentrated power for photos full of life. Now all that's left to do is to press the shutter at the right moment and you won't miss any situation. Thanks to the Direct On function, the digital camera is ready for use extremely quickly and the minimal shutter release time lag of approx. 0.01 seconds makes sure that you won't miss a single tobogganist when you're shooting the winter activities. The result is photos in a fantastic quality that look great on the 2-inch TFT colour display.

Saturday evening in the deeply snow-covered town centre: peaceful, quiet streets glitter in the lights of the shop windows, an ambience to spread wintry emotion. The snow muffles the steps on the way to the Christmas party. With the new EXILIM Card EX-S100 "White Passion", the evening will be captured in pictures - in retrospect the documentation certainly provides the one or other grin. The innovative design of the "beautiful white" skilfully underlines the little black number as well as the casual outfit. The transparent "ceramic lens", specially developed by CASIO, is unique up to now. Thanks to its good resolution and precise light refraction, the precious world innovation is a guarantee for superb photos.

Let the winter fun begin! Whether you're snowboarding in the mountains or enjoying an evening in a mountain hut: the new Special Edition EXILIM EX-Z50 "Blue Ice" in winter-blue captures the mood perfectly. The high resolution with 5.0 megapixels and 3x optical zoom take care of this. The "cool blue one" conjures up sharp photos in a jiffy. Party until deep into the night. No problem with the EXILIM Zoom "Blue Ice". Equipped with a SUPER LIFE battery, it has staying power until dawn: after only one charge of the Lithium-Ion battery, it takes up to around 390 pictures. The 2-inch TFT colour display allows the photographer to recognise his motif before he presses the shutter release.

With the EWC-55, CASIO is bringing an underwater casing on the market especially for the digital camera EXILIM Zoom EX-Z55. One more reason to escape the snow and soft hail of the German winter: spontaneous holidaymakers are packing their cases and flying in the direction of the South Seas, where they take part in diving expeditions with the new underwater casing EWC-55 and EXILIM Zoom EX-Z55. The new duo turns the fascinating beauty of the world under water into a marvellous experience: corals and colourful fish are photographed and can be viewed particularly well on the extra-large 2.5 inch TFT colour display. The casing, which measures 128.0 × 86.0 × 70.5 mm, is ready for use up to 40 metres under water.

Outwardly it shows cool understatement, but inside it hides a real power package: CASIO's new digital camera EXILIM Pro EX-P700. The new generation from the EXILIM Pro category totally meets the high technical demands that the ambitious photographer puts on his equipment. With 7.2 Megapixels picture definition and light-intense Canon lens with 4x optical zoom, the EX-P700 goes far beyond the usual standards. A whole host of extras pave the photographer's way to professional pictures of excellent quality. In addition, with its black, matt-shiny body the camera will appeal to everyone who attaches importance to how his equipment looks. Whether you're at a fashion show: poor light conditions and the dynamics of the event are a challenge.

With the EXILIM Card EX-S100, CASIO is pursuing new courses and presents a world innovation: the EXILIM Card EX-S100 is the first and up to now only digital camera to have a "ceramic lens". The high-quality ceramics material is used mainly in high-end technology owing to its high resolution ability and precise light refraction. CASIO knew how to use the technical qualities of the innovative material and developed the "ceramic lens" for the EXILIM EX-S100. And as if that's not enough: 3.2 megapixels and 2.8x optical zoom, the small camera in cheque-card format 88 × 57 × 16.7 mm is faster and more impressive than ever before. Technical extras à la EXILIM Card! Just a few simple touches and the lightweight is ready for use in approx. 1.4 sec.

When the trendsetters get back from their holidays, it's party time again in the city. New locations are opened, good contacts made and the ground is prepared for hot flirts. The atmosphere is charged! How good that the EXILIM Zoom EX-Z50 and the EXILIM Zoom EX-Z55 conjure up perfect party photos with a few simple movements. Both have over 5.0 megapixels and a 3x optical zoom, concentrated power for even better resolution. Should I or shouldn't I? The decision of whether it's worth shooting a picture is even more simple now. The EXILIM EX-Z55 has come up with an absolute highlight. Its extra-large TFT colour display measures an entire 2.5-inch. That way the photographer can recognise his future dream shots and movies in even more detail.

The most beautiful moments in life are often spontaneous and are over much too quickly. Whether it's an evening of games with friends or that big family reunion, everywhere there are opportunities that are worth recording forever. With the new digital camera QV-R61 from CASIO, enthusiastic photographers won't miss out on any moments, and the powerful 6 Megapixels guarantee fantastic pictures. Don't forget to pack the small compact camera on that trip to the lake with friends for a refreshing swim in summer temperatures. Thanks to the 3x optical zoom and the 2-inch TFT colour display, the QV-R61 user can capture the water fun from a safe distance. In combination with the Direct On function, the camera is ready to use after approx. 1 second.

Using its proprietary optical technology, Casio has developed the world's first lens using transparent ceramics. This breakthrough will make it possible to create zoom lenses for cameras with greatly reduced profiles. Ever since Casio's EXILIM thin card-size digital camera went on sale, the entire digital camera market has undergone a huge change. Compact digital cameras offering mobility in a small package have become mainstream, while there has been a major push in technological development to find better methods of creating smaller, thinner cameras. Casio is continuing to take the lead in this field by creating the world's first transparent ceramic lens using LUMICERA, a transparent ceramic developed by Murata Manufacturing Co., Ltd.

Mysteriously dazzling corals and fish of the rainbow hues - there's a lot to discover in the depths of the seas. With the new EWC-40 Underwater Case for EXILIM Zoom EX-Z30 and EX-Z40, you can record this fascinating beauty in photos. The transparent summer outfit for this life-style camera weighs only about 270g and catches the eye with its trendy orange highlights. Thus the EXILIM and its Case become the inseparable twins for every dive. Thanks to the innovative case with dimensions of 128.0 x 86.0 x 70.5 mm, the EX-Z30 and EX-Z40 are ready for use at 40 metres below sea level. The accessory extends manifold protection on land as well - against dirt, sand and rain and will not suffer any damages at the next pool party.

Well, just when you thought you have published all those camera introductions Casio unveils another pair of digital cameras. Today we can inform you about the new EXILIM EX-Z30 and EX-Z40 cameras. The new EXILIM models EX-Z30 and EX-Z40 are compact digital cameras with 3 resp. 4 Megapixels resolution and 3x optical zoom. CASIO's own newly developed "Triple Stack MCM (Multi Chip Module)" Technology enables a space-saving module form. The more efficient module structure allows the rechargeable battery to be used with almost twice the capacity of its predecessor. The combination of durable high-power rechargeable battery and the new module guarantee many hours of fun shooting photos.

Casio announced the EXILIM PRO EX-P600, a new addition to the family of EXILIM series of digital cameras. With the ease of operation typically expected from compact cameras, this EX-P600 can take users to new heights of photographic expression with its multitude of functions, the high-performance 6-megapixel CCD and the 4X optical zoom. The new EXILIM PRO EX-P600 represents a new series of digital cameras exhibiting mobility with speedy response, while offering functions usually found only on fully-fledged high-end models. The EX-P600 brings a whole new meaning to the excitement of photography, with a flexibility that hasn’t been possible with today’s fully automatic cameras.

Another pre-PMA release hits the Internet. The new Casio QV-R41 camera is the little brother or sister if you like of the CES introduction QV-R51. The QV-R41 has 4 Megapixels resolution and a 3x optical zoom. With the "Direct-On" function and the shutter release time of around 0.01 second, snapshots become child's play: push a button and the camera is ready to shoot in approximately one second; then press the shutter release, finished! Everybody who is visiting friends in the evening will appreciate these digital cameras. Poor lighting conditions? No problem! Whether QV-R51 or QV-R41: the 3x optical zoom and integrated flash with red-eye-reduction guarantee beautiful, sharp pictures.

During CES, Las Vegas, Casio introduced a new compact digital camera. The exceptionally compact QV-R51 boasts a large 2.0-inch LCD screen and 3X optical zoom, all in a stylish body. Furthermore, it is among the industry-leading digital cameras, with a one-second startup and 0.01 second release time lag for quick response, ensuring you never miss a moment. Time from when the shutter release button is fully depressed with the built-in flash turned off and focus locked. Having introduced the first consumer-affordable digital camera in 1995, Casio is a pioneer in the digital camera market, delivering product and performance refinement while reducing the size of the camera and delivering greater ease-of-use to consumers.