In November 2014, the Swedish Association for Sexuality Education (RFSU) launched a competition to find a word to describe female masturbation. “Klittra,” a combination of the words clitoris and glitter, was the frontrunner and it has now been deemed as official. While “diddle the skittle” and “strumming my mandolin” sounded a lot cuter to me than “flicking the bean,” “klittra” is some nice jargon.

According to Huffpost UK, more than 1,200 responses were received in the form of emails, comments, postcards and letters. The final decision was made during a recent poll at an RSFU conference in Stockholm. A spokesperson for the organization said: “Historically, women’s sexuality, and not least female masturbation has been taboo. Women are not expected to have desires and be turned on in the same way as men, which is reflected in the lack of words [for masturbation].” The word “Klittra” was chosen because it “highlights the importance of the clitoris for pleasure.”