Australia’s “The Pulse” launches Pioneering VR Entertainment Studio

In a move that emphasises their commitment to the power of Virtual Reality storytelling, Sydney content agency, The Pulse, has launched its dedicated Virtual Reality entertainment studio. The new company named The Pulse Originals, (www.thepulseoriginals.com) is already carving a place for itself on the world’s VR stage with a number of early successes and a string of international licensing deals.

Under the creative direction of George Kacevski, The Pulse Originals will focus on producing, marketing and distributing premium original content and acquiring VR and immersive titles across multiple digital, VR cinema and arcade channels.

“We were encouraged by the success of our flagship VR film ‘Remember’ which explores our relationship with technology and its influence on our reality. Since release, it has been showcased at over 11 international film festivals including Cannes and the Berlin International Film Festival. Most recently it has been selected for the Melbourne International Film Festival “, Kacevski said.

Managing Director, Brett Heil said “ ‘Remember’ has created many opportunities for us both at home and overseas. To date, the Virtual Reality discussion has been largely around hardware, but it is impossible for the market to grow as predicted without sufficient premium VR content “.

“Since ‘Remember’, we have developed an extensive slate of interactive and cinematic VR projects, which has attracted filmmaker partnerships and support from local government bodies like Screen Australia and Screen NSW”, Kacevski said.

Adding to this success, The Pulse Originals’ content will be distributed in VR Cinemas across Europe and mainland China. Over 60,000 visitors experienced VR in Europe’s first VR cinema early last year proving there is definitely an appetite and a willingness to pay for these experiences. Over 100 dedicated cinemas are slated to open this year in China which Mr Heil sees as a fantastic opportunity to expose The Pulse Original’s VR films to the masses.

“One of the big questions being asked by investors and industry professionals alike is ‘how do you monetise VR?’ ” Heil said. “Initial demand for quality narrative-driven VR is encouraging and the data we are receiving regarding audience and box office will provide insight on the ROI we can expect as the market grows”, he added.

Kaleidoscope CEO and Founder, Rene Pinnell commented “The creativity and quality of Sky Kraken naturally qualifies it for our platform and we are honoured to be featuring the work of this ground-breaking Australian studio.”

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