Samsung was looking for a new experience in their 837 space in the meatpacking district. We worked with a photographer named Carlos Serrao to put together a tunnel where photography lighting and a Samsung Galaxy S7 phone work together to create interesting pictures of people. After walking through you can use a different S7 to see your picture, email it to yourself and share it up on the video wall outside the tunnel. Here’s my picture when we opened it.

How do you get 74 Samsung devices all playing different videos synchronized at exactly the right time? You call Aaron and myself from the RGA Prototype Studio. We built a node.js/socket.io/Android platform to allow the director to start/stop/reset the videos on all the devices simultaneously. The devices were all Wi-Fi’ed into a heavy duty router and there was a Samsung laptop running the node server. The director had a slick web-based management console to run the whole thing. The system took 4 days or so to build and it ended up working great. The RGA Content Studio and RGA Samsung team put the whole thing together and it came out amazing. Take a look: