chryslercars.com) and Plymouth (http://www.plymouthcars.com) brand sites and worked with BBDO Worldwide, Southfield, Mich., on the Dodge site (http://www.4adodge.

com).

MULTILINGUAL SITES

Under the new plan, Ross Roy manages the sites with ad strategy input from Bozell and BBDO. The agencies are able to review Ross Roy's work.

Next month, the automaker will add Web pages for 15 countries, including Taiwan and Japan, with copy in their native languages. Ford Motor Co. already offers a similar feature on its site (http://www.ford.com).

Chrysler this spring also will give its dealers tools to update their pages linked to Chrysler's sites. Previously, dealers had to send changes to the automaker.

This fall, the automaker will implement software to allow visitors to find, configure and price vehicles. A user, for example, could search for which Chrysler vehicles would be capable of 6,000-pound towing.

Chrysler will be able to track the most popular options and colors and adjust