ON Running Shoes – A Technology Guide

A Beginners Guide to ON CloudTec® Technologies

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“Land soft…but push off hard”

Staying light on your feet whilst running and attempting to land with a mid-foot strike (which helps product lower impact) can help you avoid developing pains in different areas of your feet and legs, and injuries as a consequence. ON running shoes have mini ‘clouds’ in the sole, which cushion vertically and horizontally.

“Simply put: On is the first running shoe that provides cushioning only when you need it.”

“Nature improved”

ON running shoes provide both a cushioned landing but a more natural, speedy barefoot running feel. Remember, your foot is naturally designed to get you around!

Running barefoot (although not for everyone!) will mean your body is forced to stabilise itself with various postural muscles. The Clouds in ON running shoes act like little stability balls that can respond to your movement and trigger the same muscles, rather than providing a basic blanket support.

All of a sudden you are running as if in barefoot, but protecting yourself from the surface you are running in. You’ll retain the control and speed but be protected from the ground you’re running on, plus reduce the impact being subject to your feet.

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Video – A Slow Motion Comparison of Foot Strikes In Action

The video below will help show how compared to other running shoes you’ll likely see and feel the following when ‘running on clouds’:

— A reduced impact through your ankles up into your calf muscles.

— A smoother, more rounded and efficient heel-to-toe landing (compared with the front of the foot very quickly impacting with the ground).

— The foot naturally taking off quicker as a result of useful forward momentum.