Canon 4K DSLR shooter coming soon

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The fact that Canon chose to release its new camera on the Paramount lot in Hollywood should be a big clue as to how it is positioning it's new baby. Scorsese was there! Ron Howard was there! Though it records to the same video codec as previous Canon cameras (50Mbps 4:2:2 Canon XF) 'video camera' would be a misnomer. Digital cinema camera would be more appropriate with the S35-sized 4K sensor designed to appeal to budget film makers and episodic TV producers. Canon sees an opportunity to sell the equivalent of an Arri Alexa for a third of the price and compete with Sony's CineAlta F3 large sensor offering. Of course Canon has a bit of a psychological advantage in this regard.