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What does the new Stories Analytics section include?

You will be able to select the period of time of your choice by using the Global date pickeron the top right of the page.

However please note that the data will start to be collected from the day you verify your Instagram Business Profileon Iconosquare and we do not provide historical data for those.

Which statistics are included?

General stats:

Total Stories posted

Total Stories photo posted

Total Stories video posted

Average number of stories per day

Stories density per weekday

Engagement stats:

Total impressions

Average impressions per story

Average reach per story

Average Reach rate

Average completion rate

Total replies

Average replies per story

Stories impressions

Reach history

The Best Time To Post is available as it is on the main feed analytics, but this one will be displayed and based on reach. (can also be configured to show BTTP based on Impressions or Highest Completion Rate)

The Stories that gave you the most reach, most impressions and most completed is also available in order to find out your most successful post in a glance with the ability to change the sorting by most/least exited, most/least tapped forward, most/least tapped back.

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