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The lawsuit, between Apple and consumer protection group Verbraucherzentrale Bundesverband (VZBV), related to Apple's request of its users for 'global consent' to use customers' data.

The German court appears to have struck down blanket policies that allow Apple to share personal information with other companies or use it for advertising, regardless of what the ultimate purpose is. Instead, to comply with German law, Apple will need to be more explicit about exactly what information is being shared, and what it will be used for.

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A Berlin court struck down eight of 15 provisions in Apple's general data-use terms because they deviate too much from German laws, a consumer group said in a statement on its website today. The court said Apple can't ask for "global consent" to use customer data or use information on the locations of customers.

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Apple had previously agreed to void the other seven provisions that the VZBV had flagged as problematic. Instead, the company will need to let customers know "in detail what data is used for what purpose", instead of a single "global consent".

macrumors member

Hopefully the EU will pick up on this and move forward with bringing this kind of ruling into force union wide.

On another note, I do enjoy how the EU gets US companies to abide by its rules. For example I got an 18 month old Mac repaired the other day that wasn't under Applecare. Just reminded them about the sale of consumer goods directive by the European Union and they stopped trying to charge me.

macrumors 65816

Hopefully the EU will pick up on this and move forward with bringing this kind of ruling into force union wide.

On another note, I do enjoy how the EU gets US companies to abide by its rules. For example I got an 18 month old Mac repaired the other day that wasn't under Applecare. Just reminded them about the sale of consumer goods directive by the European Union and they stopped trying to charge me.

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Yes and no. I do agree that EU has some regulations that feels nice to be reminded to some US companies, indeed, but sometimes they just go too far, getting ridiculous. Like the Mac Pro fans disband.

macrumors 6502a

Is Apples privacy policy really any different from any other company? Google, Microsoft, Nokia? Granted, I hold Apple to a different standard and expect them to inform customers what data is being collected and where it goes, especially considering Steve Jobs last appearance at D and his response on privacy; "privacy means asking a person and letting them know precisely what you're doing with they're data." Apple has not been doing this, and its slightly disappointing. They're better than most other companies, but not quite where Steve Jobs said they should be, in terms of informing customers. I feel like they could have truly stood out with practices that are unheard of.

My question is, does the German courts strike down on Google or other companies, who I'm sure have privacy practices that are likely very similar or worse.

macrumors newbie

Smart people get the information they need to be protected from being fckd 24/7 by companies. Not that smart people get info and help if everything went wrong and are able to go to court through "die Verbraucherzentrale". (consumer-central so to speak) afterwards.
That is what happened here.

From their Website:
The umbrella organisation, the Federation of German Consumer Organisations (vzbv), represents the political, economic and social interests of consumers at the national level. Here you can find current information on consumer policy.

macrumors newbie

In Germany you'll have to if you're in a contract with the "Telekom" (T-Mobile).
Bandwith limitation while mobile makes it impossible and also they go back in time and kill the good old flatrate contracts for home use, so using skype or sth. similar at home via WLAN won't be fun by being limited to 348/kbps (from DSL 50.000)

Politicians and the Bundesnetzagentur argue against it and will prove if net neutrality is kept or not. (its rather not, because their own services are not limited)

macrumors 6502

The same person who uses his/her cell phone any place, talks loud without regard for who is near and doesn't care who listens to the conversation is probably the one that needs to be protected!

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Instead of blindly defending Apple, the article states that this relates to how customer data, and which data, are used and by whom. The German court states that Apple cannot request global consent and must instead specifically inform customers of this information.

macrumors regular

I've seen far more pokes and jabs at Germany in this thread than people calling out that what they did was great. That is how standing up for the consumer, your citizens, differs from standing up for the big corporations who already have enough money to stand up for themselves. Privacy policies are a joke in the US, and when you agree to them you give away some of your own rights and freedoms.

macrumors 604

In Germany you'll have to if you're in a contract with the "Telekom" (T-Mobile).
Bandwith limitation while mobile makes it impossible and also they go back in time and kill the good old flatrate contracts for home use, so using skype or sth. similar at home via WLAN won't be fun by being limited to 348/kbps (from DSL 50.000)

Politicians and the Bundesnetzagentur argue against it and will prove if net neutrality is kept or not. (its rather not, because their own services are not limited)

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i was actually being sarcastic because most people rather text for 10 hours straight then sorting everything out within 5 mins over the phone nowadays (im no exception)

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and where are all those people always complaining about google and the customer being their product? they dont care when its apple of course

macrumors 68040

macrumors regular

Is Apples privacy policy really any different from any other company? Google, Microsoft, Nokia? Granted, I hold Apple to a different standard and expect them to inform customers what data is being collected and where it goes, especially considering Steve Jobs last appearance at D and his response on privacy; "privacy means asking a person and letting them know precisely what you're doing with they're data." Apple has not been doing this, and its slightly disappointing. They're better than most other companies, but not quite where Steve Jobs said they should be, in terms of informing customers. I feel like they could have truly stood out with practices that are unheard of.

My question is, does the German courts strike down on Google or other companies, who I'm sure have privacy practices that are likely very similar or worse.

Click to expand...

Having worked with collection of consumer data world-wide before, Apple had to know this wasn't going to fly. Germany has fantastic consumer protection laws for privacy and companies work around those laws in their products in the industry. One of the big ones in Germany is the ability to remove customer data outside of the country and the inability to use PII (personal identifying information) like IP addresses or EIDs. It looks like Apple was just hoping no one would notice here and they bet wrong there. I wish the US would take consumer privacy seriously, but companies here would never allow it.

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