Web pages that take less than eight seconds to load are proven to have better conversion rates. Additionally, if your website is straightforward and enjoyable to use, visitors will favour it in comparison to other car dealer sites. Again, this will improve conversion.

For these reasons, you must ensure that your website is optimised, which involves: good website design, strong calls to action and quick loading times.

Mobiles are Dominant

With smartphones and tablets becoming more and more prominent in our daily lives, having a fixed-size website is a significant limitation. In most industries, mobile searches are now outperforming desktop searches.

It is even predicted that Google will operate a mobile-first search index by the end of this year, meaning that websites failing to offer an effective mobile experience will lose visibility in search results.

Your website must be made responsive to accommodate screens of all sizes and it needs to be enjoyable for customers to use on their mobile phones. The better the user experience, the higher the likelihood of conversions.

Google Maps is Critical for Optimising your Local Presence

When people search for local dealerships on Google, the search engine will look at three factors to determine ranking: relevance, distance and prominence.

To maximise the amount that your business appears in local search results, you must make sure that your company information is up-to-date on Google Maps. This includes: address, phone number, business category, opening times and an accurate description of the business.

It is also highly beneficial to encourage your customers to use Google Reviews to make your company seem trustworthy, and responding to reviews will show that you value customer feedback.

Content is a key factor when Google determines the relevance of sites

Content is one of the most important factors for Google, when it determines the relevance of certain sites, prioritising sites with unique, updated content. It is useful to make your content personal, as this will help search engines identify your website as authentic.

High-quality, fresh content is also likely to make your online visitors stay longer, which increases the likelihood of them deciding to make a purchase with you.

Digital Advertising is Evolving

PPC advertising, social media advertising and retargeting are becoming more widely used digital marketing methods.

It is important to utilise these methods for your dealership no matter how big or small you are, because they will deliver valuable customers.

Source: Statista Digital Market Outlook

For more information on Click Dealer’s SEO, PPC and Paid Social packages and how we can help to bring more leads into your business, get in touch today by emailing marketing@clickdealer.co.uk or calling us on 01782 904 715. Alternatively, you can send us a message via our contact page!