PRZOOM - /newswire/ -
Tel Aviv, Israel, 2006/07/25 - WhiteSmoke's integrated solution enables everyone to write like a native English speaker. Walla!, Israel's leading portal, is launching the new service to assist over 1.7 million Walla!Mail users. WhiteSmoke is in talks with leading US ISPs.

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WhiteSmoke a leading provider of interactive text enrichment software, today announced, together with Walla!, Israel’s foremost Internet portal, the launch of a new English language support service designed to improve written e-mail communication around the world.

The user-friendly program, which will be integrated into the Walla! e-mail service, assists people in writing e-mails so that the end result is a properly spelled, grammatically and idiomatically correct message.

WhiteSmoke’s unique technology provides grammar correction, context-related synonym replacements and adverb and adjective additions - all user-controlled features. WhiteSmoke’s unique and patented technology simulates the human thought process by reading, classifying and storing millions of carefully selected texts, and providing the user with precise context-related choices in various writing styles including commercial, legal, medical and even a romantic style for online dating. The Walla!Mail service will be based on the ‘WhiteSmoke – Casual’ writing style.

The new service will assist over 1.7 million Israelis who use the Walla!Mail service, with improving their English language skills. Israel boasts one of the highest Internet penetration rates in the world – and has produced a string of highly successful global Internet companies such as Shopping.com, Incridimail and Merabilis. Both former Finjan and ICQ founders have invested in WhiteSmoke, verifying the local seal of approval.

Hilla Brenner, WhiteSmoke founder and CEO said, “English is the most commonly used language on the Internet, but millions of individuals find themselves frustrated on a daily basis by not being able to write properly. Our software allows those people to express themselves freely and accurately. Israel is a trendsetter when it comes to adopting new Internet technologies. Our aim is to follow in the footsteps of our peers – such as Shopping.com – and introduce WhiteSmoke’s software to the world. Having Walla! as our partner sets a global industry standard and is testament to WhiteSmoke’s level of technological innovation and potential for promoting e-mail messaging as an ideal outlet for English language education.”

Shai Golden, VP Business Development & Marketing for Walla!, said: ”Walla! is pleased to launch WhiteSmoke in Walla! Mail. This signifies yet another benefit Walla! offers its mailbox users as we continue to stand on the technological and innovative front of webmail services”.

WhiteSmoke’s application will be available free-of-charge to Walla!Mail subscribers.

About WhiteSmoke
WhiteSmoke (whitesmoke.com), a leading provider of interactive writing software, helps people improve their written English. Their revolutionary writing tool instantly analyzes a complete text and offers, in addition to the basic spell check, advice on grammar, style and content. WhiteSmoke’s unique and patented technology simulates the human thought process by reading, classifying and storing millions of carefully selected texts, and provides the user with precise context related choices in either a commercial, legal or medical writing style. WhiteSmoke has a fast expanding global client base of education authorities, cellular operators/manufacturers and ISPs– all aiming to provide a professional test enrichment solution for their online users; and is fast becoming the provider of choice for the end-consumer.

Founded in 2002, WhiteSmoke is a privately held company headquartered in Tel Aviv, Israel and funded in part by prominent Israeli angel investors - Shlomo Touboul (Finjan Founder) and Yair Goldfinger (Co-Founder of ICQ).

About Walla!
Walla! Communications (TLV: WALA.TA) attracts more than five million unique monthly visitors and over one million active e-mail subscribers. Walla! (walla.com) is the leading provider of Walla!Mail free e-mail services in Israel, and among the first to provide 1 gigabyte of storage space. It offers now a 5 GB of storage space, the largest space available on the net worldwide.

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