Use These 5 Tools To Improve Pinterest Strategy

Pinterest has emerged as a popular social media platform due to less investment and more benefits. People hold contests on Pinterest to reach the customers they wish to target. With every image being liked, pinned or re-pinned, you will your business grow by leaps and bounds. Just like any social media marketing campaign, it is imperative that you have some means to measure and analyze the Pinterest results.

Following are five successful tools that will optimize your Pinterest strategy.

1. Pinpuff

Pinpuff helps you to calculate your Pinfluence i.e., a measure of your brand’s popularity on Pinterest and it also provides the value of each pin. To get started with analytics on Pinpuff, visit the website and fill in your email id and your Pinterest username, and then select the option ‘Calculate your Pinfluence’. You will be directed to your Pinfluence page, where you can find your Pinterest analytics. On the score page, you will be shown your total score at the right hand side bar near your profile image. You will also get to know an estimate of your pin valuation along with cost per click. Furthermore, you will see your reach score based on your followers and activity score. In addition to all this, you can also find a virility score and the total followers, pins, likes and repins of each board created on Pinterest.

2.Pinterest Analytics

Akin to Google Analytics, Pinterest Analytics is your go-to tool for data on what people are doing with your pins and boards. The simple and clear analytics dashboard gives you insights into your Pinterest profile, boards, and all the activity connected to your website. You can also see the geographical areas people are from as well as their language and gender. All this basic information is crucial to understand who your customer is. Moreover, you can filter the results based on whether people are your brand’s followers or not and also depending on their browsing application. Do the analytics corroborate what you see on your site? Is the majority of traffic coming from a different country? Which product pins perform best? Are those the top sellers too? These could be some interesting questions to find answers to.

3.Rich Pins

These refer to your own pins that include extra information. With Pinterest, using Rich Pins facilitate a user to add the following types of information to their pins: article, app, movie, product, recipe and place.

Here are a few of the Rich Pins that you can leverage.

Place Pins: It allows you to show fellow Pinterest users where, on a map, this pin is from. Do you have a lot of locals following your boards or have a board showing products in a tourist-heavy area? If yes, adding a Place Pin can be quite helpful. For instance, Foursquare adds Place Pins to its pins and hence, everyone knows how to get to each place.

Article Pins: If you use a blog or write guest blogs frequently, then the Article Pin is a Rich Pin worth using. The pin adds the author, headline and story description so as to make sure users find and save stories that are important to them. If you have got a loyal and large number on Pinterest followers, then now is the time to start a blog if you haven’t already because you’ll have readers from day one. For example, The Atlantic used the Article Pins to add the heading of the article, authors and a very short description to the pin.

Product Pins: This type of Rich Pin adds real time pricing, availability and where to buy information. Users also get notifications when prices drop by more than 10 per cent. If you have an e-commerce portal, you should go for this pin. Notice all the useful information displayed under the image. Why not add that to your pins too! For instance, Walmart uses the Product Pins to provide Pinterest users with information about the product, its availability and price.

4.Piqora

This is a unique, yet secret tool out there. The most successful type of content being used right now is user generated content (UGC). Piqora makes it easier to discover, curate and merchandize photos on your website page along with the pictures of customers using your products. All these photos are collected from Pinterest wherein you can send a message to the consumer who took photos with your products. Piqora documents the whole conversation for legal purposes so that you can use the pictures without worrying about someone going back on their word. Once a picture is approved for use by the original pinner, then you can publish it on your site. Apart from this major feature, you can also schedule all your posts.

5. Viraltag

The objective of Viraltag is to make it more convenient for you to reach new customers with visual content. How is that done? Viraltag enables you to share pictures not only from your computer but also from a handful of online sources including Facebook and Instagram. Suppose you joined Pinterest a month after creating your Instagram account and you want to upload the same images. With Viraltag you can choose to share one or a large amount of images to be posted to your Pinterest boards. You should capitalize on what’s trending. With Viraltag’s discovery option, you can search online for visual content and closely examine the content that will be appropriate in the current scenario. Compare the results from Viraltag and that from your Pinterest Analytics dashboard.

Conclusion

Pinterest users spend more than double on online purchases than any other social media users. Furthermore, Pinterest users are more likely to follow brands than celebrities. The rise of Pinterest does not mean that you divert attention from other social outlets as they are equally crucial to your brand’s success. Like you need a balanced diet to remain healthy, similarly you need to leverage all social media marketing channels to improve your business. Now, with these 5 tools, you can effectively monitor and enhance your activity on Pinterest and in turn, reach out to your audiences or grab more influence.