Seiko Corporation of America, a subsidiary of Seiko Watch Corporation, announced the grand opening of its first Seiko boutique to enter the United States at 510 Madison Avenue in New York City. A celebration in honor of the announcement was recently held at 620 Loft & Garden in New York City, hosted by Seiko Watch Corporation President and CEO Shinji Hattori, and attended by over 150 industry influencers including Seiko's partner and Wimbledon champion, Novak Djokovic.

Surrounded by the world's most iconic brands on Madison Avenue, the New York Seiko boutique is primarily dedicated to Seiko's prestigious collections, including Astron and Grand Seiko. It also unveils collections never before sold in the U.S., including Galante and Credor, and various boutique exclusives within the U.S., including the Prospex collection. This venture continues to showcase Seiko's progressive philosophy of presenting paramount design, quality and precision in each new project brought to the U.S. fine timepiece market.
"The opening of the U.S. market's first boutique in New York City is achieving a passionate goal of mine, as I believe that the US market is the most important for Seiko outside of Japan," Hattori says. "Seiko has been seeking the most ideal timing and location to spotlight our product, catering to our affordable luxury timepieces, including Grand Seiko and Astron. Opening a boutique in a market such as New York City does just that, following standards from Seiko boutiques in Paris, Amsterdam, Hong Kong and Cairo as well as the original Wako luxury specialty store opened in 1881 in Tokyo."
The New York Seiko boutique boasts a design that expresses Seiko's brand vision of innovation and refinement as well as its core value of being the only watch manufacturer with every watchmaking expertise. Seiko's brand elements of history, technology, luxury and craftsmanship are found throughout the boutique, focusing on a modern yet sophisticated style.