One of the designers who made it happen

How David.attardi started their logo design journey

Company name

Overview

We are four good friends and former colleagues that are starting our own small business. We are all young, smart, and hungry professionals from age 24 to 41.

We have very entrepreneurial spirits and have been very successful in our own careers working for other people. Now we want to be even more successful working for ourselves.

Our company, Optimizm Marketing, is an internet marketing and SEO company for small businesses. Our services revolve around leveraging the internet and a small business’ website to make money for our clients’ company. We specialize in on and off-site search engine optimization, keyword research, copy writing, content management, web design, & development, and web conversions.

We can work with any industry. A large part of our philosophy and process is fully understanding our client’s business model, financial levers (what makes them money), target audience, and objectives. Only from there can we design tailor-made service packages for a client that will really move the needle for their business objectives.

Our business style is laid-back, fun, smart, yet professional and results-driven. It would be cool for our logo to somehow represent that. We are all very good friends and we love what we do. We want our clients to love it as much as we do, so our fun spirit shows up in our client interactions.

Tell us a bit about who you are and the people you reach

Our target audience is small businesses, like our own. Companies with anywhere from 1 to 100 people. Some are ‘mom and pop’ shops that have been around for decades, and others are fast-growing tech companies.

Basically any company that wants to leverage its website to get more visibility on the internet, increase its brand awareness and site traffic, and convert more “shoppers” and therefore make more money.

For example, we have a few general (construction) contractors as clients right now, as well as a large, regional network of women’s health doctors (OB GYNs, etc.). A lot of our clients have existing websites, they just don’t know how to fully utilize and take advantage of them. They know that it is important to have a website and be “found on Google,” but they don’t know how.

We provide very scalable and affordable SEO services that provide long-term results through solid and robust copy, a well-optimized site, and fresh, dynamic content.

Requirements

We are looking for a logo to represent our company, Optimizm Marketing.
Obviously, the company name is a play on the word “optimize” (or “optimization), as in search engine optimization, but with a little tweak on the word “optimism,” as well.

We are looking for a logo design that can be the foundation of our website, and all of our collateral (email marketing and printed stuff, like business cards). I think we want something a little more than just a typeface logo… probably something with a cool icon (image), as well.