2000 Revenue $9 Billion

2001

2002

HTM, an exclusive line of shoes designed by Parker, Tinker Hatfield, and Hiroshi Fujiwara, launches.

2003

Parker okays work on Nike Free, which simulates barefoot running.Parker’s third year as copresident is marked by multimillion-dollar endorsement deals with LeBron James, Kobe Bryant, and Serena Williams.

2004

Parker oversees creation of the yellow Livestrong band for the Lance Armstrong Foundation.

2006

Parker becomes CEO. He launches Nike+iPod and designs the first Nike+ shoe.