“Sure, we have nationally recognized athletes like the Minnesota Vikings’ 2007 Rookie
of the Year Adrian Peterson [pictured above
drinking Muscle Milk] or two-time Ironman
champion Chrissie Wellington who use the
product,” Pickett says. “But we also have more
everyday people like you and me who use

Cicetti, a self-described geezer at 67, is a
former newspaper reporter who started
writing the weekly column four years ago. It
now appears in 60 newspapers, magazines
and Web sites around the world, providing

helpful health information for the
growing number of baby boomers
reaching their senior years.

“One thing I discovered early on
is that, aside from pediatric issues,
almost any health issue you can think
of affects older people more because our
bodies aren’t able to deal with certain things,”

says Cicetti, of Leonia, New Jersey. “We’re
wearing down.”

The bulk of the subjects Cicetti covers
come from reader requests. Others stem
from things he, his family and friends have
faced. He taps information from established
academies, the National Institutes of Health
and major clinics—all sound, established

for your
health

interesting studies that were being done in
Europe using a combination of milk-based
protein, which includes caseins [nutritive
milk proteins that contain all of the common
amino acids and are rich in the essential
ones] as well as whey. There’s growing evidence that good nutrition is really about
completeness and balance. So we actually got
the inspiration from nature. That’s what we
set out to do and achieve with Muscle Milk
protein powder. We then launched the Ready-to-Drink version in 2005, making Muscle
Milk the first real player in the protein-enhanced beverage category.

PHOTO BY: PATRICK NICHOLS

CC: Why is it important for people to
consider a supplement such as Muscle Milk?

GP: Muscle Milk is a protein shake, and
we do know that protein is a critical component of one’s diet. The [U.S. Department of
Agriculture] report on the dietary guidelines
for Americans states that 10 percent to 35 percent of daily calories should come from protein. Active individuals require protein so they
can maintain muscle mass and recover from
exercise, sports or activities. Classic forms of
dietary protein—meat, eggs, dairy—often
contain amounts of fats and carbohydrates
that some individuals are trying to reduce or
manage.—Bill Urlevich

The Costco Connection
Chocolate-flavor Muscle Milk Light is
available in a 24-pack at Costco.

sources—as
resources.

His advice?

“First, you have
to maintain a
positive mental

Fred Cicetti

“ If you can stay buoyant
a nd have a positive outlook, it

attitude,” he offers.

does remarkable things for your body.”

For Cicetti, writing the column is medicine in itself. “It’s gratifying to be able to give
people information that’s useful to them and
helps them deal with being a geezer,” he says.
“Being a geezer myself, I know exactly where
they are coming from.”—Tim Talevich