The science bit_

Humble Grape have teamed up with Master of Wine and all-round humble chap, Tim Hanni. Although he’d never admit it, he’s the Galileo, Gutenberg and Steve Jobs, all rolled into one, of wine. With a little help from twenty five years of research, geneticists, doctors, chefs, lots of willing guinea pigs and everybody who has crossed his path in the wine trade, he has devised a way of accurately finding wines you’ll love based on your answers to few simple questions. Try it, you'll be amazed at the results...

How mush does it cost?

Each case of 12 bottles will cost £165. That translates to
roughly £13.75 per bottle. We reckon this is what we call the
“value for money sweet spot”. There are a lot of fixed costs in
producing a bottle of wine (duty, VAT, shipping, packaging, etc)
and we believe £13.75 strikes the perfect balance between
affordability and allowing the winemaker enough capital to
produce truly great wine. How much you are comfortable paying
then determines how often you receive your cases. £27.50 a month
gets you two cases a year, £55 a month gets you one a quarter,
etc.

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