IMA at Mobile World Congress 2017

The Brief

The Israel Mobile & Media Association (IMA) approached Symbiosis to create its multi stand presence at Mobile World Congress 2017(MWC). An annual exhibitor, IMA had secured three spaces (356m² in total) in the popular hospitality area. It wanted to create an impactful series of booths with attractive meeting and sales areas for 24 member combined with a central welcome and hospitality hub. However all the designs had to meet strict venue regulations including an embargo on large hanging banners as well as a meet the requirement that the majority if space should be enclosed.

Our Response

Working closely with the client we created a series of Co-Exhibitor packages offering different level of space, graphics, furniture and IT. These ranged from simple branded seating areas to private enclosed meeting rooms and custom-built zones. Once these had been assigned, the areas were divided with the largest (160m²) as selected as the main hospitality hub.

A large branded header circled the stand allowing for height and cut through in the very busy hall. A bespoke welcome desk gave the IMA team a focal point to manage the many pre-booked delegate-member meetings. Guests were drawn to the large rear networking area with it’s eye-catching 9-screen video wall and custom-made bar fully stocked with refreshments. While the remaining space was split between the smaller co-exhibitors with a collection of branded seating areas and semi-private meeting rooms.

Members who required more room and increased privacy were housed on the two remaining spaces (112m² and 84m²). Radcom chose the custom package and we worked with them to create a clean contemporary stand including a reception area with a 4-screen video wall, demo Ipads and Nespresso coffee as well as meeting room. ASOCS selected the premium package which included a large enclosed meeting room with bespoke IT and AV, refreshments and a handy concealed storage area.

After a five day build the completed multi-stand was handed over to the great delighted client and co-exhibitors on-time, on-budget and to the highest professional standards. Integral to the smooth delivery was the use of our project management and workflow system. A cloud-based application it connected all aspects of the project from initial costs and proposals through to design and even artwork approval online resulting in complete transparency throughout.

MWC is the world’s largest gathering for the mobile industry, organised by the GSMA and held in the Fira Barcelona, Spain.