Recent Announcements

It’s usually attention to detail that determines overall effect.
Silhouette’s proverbial love for detail has already led to the eyewear
industry’s biggest surprises and revolutions, proving again and again:
there are indeed inventions which remain to be discovered in eyewear
design!

Fast cars, impressive architecture, the latest high-tech solutions,
haptics and structure, high quality leather, etc., are all icons which
make men’s hearts race. Silhouette’s Hinge C-1 has now been added to
that list. Its exquisite blend of material, technology and design has
the potential to become man’s favourite toy.

The new Hinge C-1 Collection implements perfectly shaped, ingenious
cylinder hinges, turning rimless eyewear into technical masterpieces.
“Highly sophisticated” is the best description for the Hinge C-1, which
is becoming a must have for every man with eyewear and is
displaying the tendency to become a trendsetter.

Framed by two attractive decorative elements, the innovative cylinder
hinge’s design flows between the cheek and a metal temple.

The interplay of high quality plastic elements and high tech titanium
brings excitement to the Hinge C-1, refined by a silky soft lacquer
finish, providing a haptical experience every time a pair is placed on
or removed.

The selection of colours, based on timelessness, also displays
sophistication: classic black dominates the colour combinations of Black
Platinum and Phantom Black, while soft brown tones are also available
with Coffee Gold and Light Caramel. The colour palette is rounded off by
Emerald Green and Ruby Red.

The Hinge C-1’s rimless collection, ca. 80% handcrafted in Austria,
will be available from specialist opticians worldwide starting in
November.

Copyrights by Silhouette International Schmied AG. Just for
editorial use.

Silhouette’s rimless
design is timeless, the colour variations and nuances are multifaceted,
and the materials used are of the highest quality. All Silhouette
eyewear models are masterpieces that are lovingly made in Austria. A
love of detail, skilled craftsmanship and the knowledge of the
individual desires and needs of people who wear glasses are what
distinguish the Silhouette brand.

Everyone who wears
glasses is unique – and their eyewear should be just as unique as they
are, and they should wear it with pleasure.

This credo was a
part of the Silhouette brand philosophy from the very beginning, since
1964 – and it still plays a key role in the creation of every single
piece of Silhouette eyewear. The faces and individual needs of those who
wear glasses give each Silhouette rimless model their unique
personality. Their Silhouettes are their companions throughout the day;
with them open view and limitlessness joy can be discovered.

Silhouette creates and produces rimless eyewear models with the
power of innovation, a passion for detail which, for the most part – up
to 80% – they create by hand.

The complete PR-Text is in the
Silhouette Mediabox and available for download.

Copyrights by Silhouette International Schmied AG.
Just for editorial use.

Silhouette was recently
awarded the “EyeVote Readers’ Choice Award” from Jobson, a specialised
American publishing company, after being voted the best brand in
prescription eyewear.

More than 2,400 opticians,
optometrists and other optical experts participated in the selection of
the top eyewear brand in the autumn of 2009 on 2020mag.com – the online
platform of the renowned American publication 20/20 – and on Vision
Monday – found at visionmonday.com.

The results in the six
categories were announced at the end of 2009. Much to Silhouette’s
delight, the American eye care professionals voted the Silhouette brand,
which specializes in tailored rimless eyewear, their favourite.

Silhouette received the most votes, making it the winner of the
EyeVote Reader’s Choice Award in the category of “prescription eyewear”.

The EyeVote Readers’ Choice Award was announced in 2009 for the
first time. About 2,400 participants had one month to submit votes in
six categories for their favourite optical brands and products of the
year.

“For us, who dedicate our lives to developing concepts
and applying our love for detail to produce our eyewear, which is
largely made by hand, this award is a delightful affirmation of our
strategy. We place a lot of value in having personal contact with eye
care professionals, offering top quality, Made in Austria, and
providing the highest level of service possible. This constellation is
our recipe for success. We would like to thank all who have recognised
its value and supported us in the EyeVote Readers’ Choice Award – as
well as in other awards – and promise to continue to do justice to the
honour bestowed upon us”, declared Arnold and Klaus Schmied, the two
directors and co-owners of the family-owned Silhouette International, in
response to the award.

Copyrights by
Silhouette International Schmied AG. Just for editorial use.

A program that
has been running on www.silhouette.com for
more than a year is now making the innovative eyewear brand – the only
one in the world focusing exclusively on rimless design – accessible to
all iPhone users: Virtual Mirror. Thanks to this unique application,
it’s now possible to try on rimless eyewear and sunglasses in a playful,
enjoyable manner, regardless of location and the time of day. The
result – a portrait with rimless eyewear – can be sent to friends
immediately by e-mail for appraisal and feedback.

Silhouette is the first eyewear brand in the world to offer
(future) wearers this unique iPhone application, which can be used by
anyone to select a pair of Silhouettes tailored to harmonise with his or
her face – all in a manner that is flexible and fun.

For the first time in the history of eyewear, wearers have the
fantastic opportunity to test the rimless Silhouette of their choice or
try new designs and colours by taking a look into Silhouette’s virtual
mirror. This provides wearers with the chance to form an initial
impression or make a preliminary decision on the “real” pair they will
have professionally adjusted by an eye care professional.

And this is how the application works on the iPhone:

Users take a photo with their iPhone or select an existing photo
from an album. Easy-to-follow instructions guide them through the
application. Users can try the models from Silhouette’s nearly endless
line of variations that work for them.

The complete press
release is in the Silhouette Mediabox and available for download.

Copyrights by
Silhouette International
Schmied AG. Just for editorial use.