Data Analytics in the Startup World

Ensure that your company is prioritizing the right initiatives and pulling the necessary levers to drive its business forward.

With speed and cost efficiency essential, the entrepreneurial environment is an ideal one to incubate new procedures and structure.

This session will discuss how to build a data analytics team within a startup environment and how to leverage that team to surface insights and drive strategic decisions across the business.

Getting your data structured to analyze is the first step, but how you interpret that data and what you do with it is the real challenge.

Attendees will learn:

How to drive innovation and scale a startup through data analytics

How to build a data schema and choose and implement a data platform

How to interpret data and share insights cross-functionally to drive strategic decisions and initiatives

Speaker(s)

Haley Kwait – Mac & Mia

Director of Business Analytics , Mac & Mia

Haley is the Director of Business Analytics at Mac & Mia, a curated children’s clothing service that is changing the way parents shop for their kids. Mac & Mia is one of Chicago's fastest growing startups and recently closed its Series A round of funding.

Haley has always had a passion for retail, and prior to Mac & Mia she helped build and scale the Strategy & Analytics team at Trunk Club, which was acquired by Nordstrom in 2014.

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