“You would either find it in the right shade, but the wrong heel height or it’s too dark and you wanted pointed toe not round toe,” she said. “That’s how we came up with the idea.”

Custom shoe websites are generally easy to navigate. Simply click on a swatch of colors to choose the material, color and even texture of the shoe. You can also choose the heel height and size. Then it’s on to embellishments like trim, cutouts and bows. The results appear on the screen instantly.

Prices start at about $200 and can go higher depending on the choices you make. It can take about six weeks for the shoes to be delivered, but customers said it’s worth the wait.

“It’s probably the most addictive form of internet shopping you can do because you can make up any shoe you dream of,” explained one satisfied customer.

Experts say the technology will eventually get more efficient, making customizable shoes more affordable in the future.