Harvey Nichols 109

Knightsbridge, London

The brief

To introduce a self-contained boutique concept that encapsulates the essence of what is new and fun with the Harvey Nichols male customer at the core. It needed to work almost in isolation, as a destination in its own merit as well as an exclusive and direct access to the new Menswear department. It combines as a complete curated offer fashion, beauty, accessories, jewellery, techno gadgets, books…and even more.

Our approach

The idea of a Club comes to life with Project 109, integrating an incredible edition of hip and stylish merchandise with a café and late night cocktail bar run by Wallpaper* acting as a meeting place for socialising and evening shopping. The double height entrance and digital screen are visible from the street, creating visual drama and acting as an invitation to explore, be inspired, enjoy and even get that really cool haircut.

The design is eclectic and fun communicating the edgy spirit of the brand at its best.