Diploma In Online Marketing

This course is aimed at those who wish to advance their career in digital marketing, or indeed start a new one, by out pacing the competition and growing themselves, their business and their sales.

Course Objective:

To teach ambitious young gradudates and job seekers how to use online marketing to acquire clients for less, converting greater numbers of leads into profitable customers, and increasing market share in a highly competitive, exponentially growing and lucrative and online market place.

Course Outline:

Introduction to Digital Marketing

The Fundamentals of Google Analytics and Google Search Console

Search Engine Marketing - How to use SEO to rank on first page of Google and Generate substainable traffic for Free

Social Media Marketing- Learn how you can build a vibrant community of loyal fans

Blogging and Content Marketing - Content is King. Learn how to use Content Marketing to attract and support your online marketing activities