Spied – Mahindra Mojo caught testing again as launch nears

Posted on: May 20, 2014 - 10:30am IST

Mahindra is continuing to test the Mahindra Mojo. The bike was first showcased as a concept in 2010 and a near-production version was showcased at the Auto Expo 2014, where Mahindra’s officials had informed us that it was just months away from launch. Later, reports came in that a June launch was scheduled.

The Mojo was seen testing on a highway near Pune.

When showcased for the first time, the Mojo – with its 300 cc engine – was the first in the segment. Now, however, competition has increased and the presence of players like the KTM Duke 200, Kawasaki Ninja 300 and Honda CBR250R have populated the space.

Mahindra showcased a near-production version of the Mojo at the Auto Expo 2014.

It is also being reported that a 250 cc TVS Apache is on the works, apart from a Triumph 250 and 225 cc entries from the upcoming UM Global Motorcycles.

The Mojo is powered by a single-cylinder 292 cc engine that makes 26 hp and produces peak torque of 25 Nm. This is mated to a 6-speed gearbox. The evolution of the Mojo’s design has seen it getting features like air deflection panels and the ‘ribs’ similar to the Mahindra Centuro.

A launch is being reported in the coming months.

Despite sitting in a higher segment, the KTM Duke 390 has set a new benchmark for the price of a premium motorcycle. The Mahindra Mojo can also be expected to follow suit as a high percentage of the bike would be localized.

Mahindra has to price this bike in 90,000 rupees rage to get traction and numbers that they are looking for. It is not going to cost them significantly more to produce this bike in numbers compared to Centuro.

I think no point talking to you as you don’t understand disruptive marketing! They need traction and numbers, as they have to establish in a market saturated with identical products with similar options. At 90 to 100K they can make money on base model, and charge lot more for additional features. But then again as you said I am a retard!!

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