Posts Tagged “SEO”

Website analysis often focuses on headline traffic volumes, yet the behavior of individual site visitors is just as important. Search engines don’t just analyze how many people view a site over a certain time period, they also monitor how much time visitors spend on individual subpages. Even significant visitor numbers won’t count for much if…

Despite periodic claims that search engine optimization is a dead art, SEO provides the foundations that underpin website rankings. The ever-changing nature of this digital marketing strand has left industry beginners and SEO gurus alike struggling to keep pace with changes made by Google and Bing. Their web-crawling algorithms are believed to measure hundreds of…

Twenty years ago there were dozens of search engines serving up curated results. However, when Google launched in 1998, its focus on relevance left rivals like Lycos and AltaVista far behind. Despite a series of mergers and acquisitions, other search engines failed to replicate the efficiency of Google’s web crawlers or the effectiveness of its…

Like many elements of the internet, search engine optimization has experienced growing pains. As Google and Bing refined their algorithms for scanning and ranking websites, the fledgling process of optimizing a website’s appeal evolved into a mature industry worth billions of dollars. And along the way, knowing how to SEO has become a marketable skill….

As well as powering a quarter of the world’s websites, WordPress is blessed with an abundance of plugins. The WordPress.org portal currently hosts over 55,000 separate programs, each designed to perform a specific role. Many of these plugins are focused on improving website SEO – helping sites and their constituent pages rank more strongly in…

It’s no coincidence that search engine optimization companies are easy to find through Google and Bing. These firms have flourished as small businesses, and entrepreneurs seek shortcuts to propel their websites towards the top of ranking results. With an encyclopedic knowledge of trends and terminology, these self-styled SEO gurus are an obvious choice for the…

While it may often seem strange and unintuitive to industry newcomers, SEO is actually relatively straightforward. Despite constant revisions to the search engine algorithms used to rank websites, optimizing a site can still be achieved with quick and easy changes that often follow principles of common-sense. These five tips should enable any website to improve…

Google Analytics is a hugely powerful piece of software, and one of its greatest attributes is the ability to set and monitor goals. After all, web analytics serves no purpose if its findings aren’t acted on and improved upon to enhance a company’s overall performance. Seeing the bigger picture First off, it’s important to understand…

The Netherlands has given the world many technological innovations, such as CDs, wifi, and the Python programming language. However, Yoast might be the greatest invention of them all. Launched in 2010, this search engine optimization (SEO) tool is regarded by many as the finest content management system ever created. Table of contents At its simplest,…

Search engines are notoriously hard to analyze or report on. There are implausible variations in market share statistics, and fierce disagreements about the merits of privacy-oriented engines like DuckDuckGo. Also, despite the claims made by digital marketing agencies, nobody outside Google and Microsoft fully knows how search engines order their results. There is even greater…

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