The opportunity to expand is a pendulum that swings both ways. On one hand, there is a prospect for a wider customer base. On the other, there is an increased need to connect with them. Simply reaching out is not enough. Here is where the concept of international marketing comes into play.

Marketing your website overseas is different than marketing domestically. All the hard work to improve your domestic site's SEO won't necessarily convert the same with a simple translation of articles. Essentially, international SEO takes you back to the basics in [...]

Expanding your marketing campaigns internationally can be a great opportunity to grow your audience and brand. Outside your domestic region, however, are also opportunities for obstacles that could be catastrophic. Before taking the leap into international marketing, take into [...]

Expanding overseas can be tough. It can be all the more difficult if you don’t first consider your marketing copy from the perspective of the culture you are targeting.
Not only could you unwittingly offend your new audience, but also this mistake could decimate your international SEO. Even if you receive visitors to your home website from countries other than your own, it won’t necessarily translate to brand recognition among that audience.