WWF Ad Breaks Down What’s Caught On A Tuna Line

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A new ad by the World Wildlife Fund running in South Africa does a brilliant job of communicating just how many species suffer as a result of long-line tuna fishing. The ad reads,

“Only a tenth of the catch in long line tuna fishing is actually tuna. Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. To ensure the fish you buy is caught in a way that is environmentally friendly, text our fish sms number (079 499 8795) with the type of fish and you’ll receive an sms back as to wehther it’s in the red, orange or green category.”