Well, my approach is somewhat different. Trust and being genuine are 2 integral selling traits I think that people have to have to offer before influence which are the first 2 things people look for when approached. Influence is knowing and believing in your product which is based on confidence, whether selling yourself or anything else.

You sell your own brand with each and every sale. People buy you... Anyone can sell a small item such as a pack of gum and there are hundreds, if not thousands of businesses that sell the very same item everyday. Customers like to feel special, it is a basic human trait. Once you get that just, then the rest fall into place. Product knowledge is a huge plus, but not always even a necessity in all aspects. If you sell a car, helping that person find the right color or special fit, features, is what will help make that sale. Price is only a partial consideration. They can buy a car anywhere, what makes you so special? Why should they buy from you? More inportantly, why would they ever want to come back and buy from you and you only? What did you do to help them arrive at that decision?
Understanding these dynamics goes a long way. Anyone can make a sale, but real selling is repeat customers/ clients. The repeat customer may not even be the customer themselves, rather than a referral. Also, it depends on your type of sale and customer. Client based sales are much more about selling yourself rather than merchandise/ inventory. People naturally don't want to be taken advantage of, and price will always be a consideration but, retail value is there for a reason too. If you never ask for it, you'll never get it. Easing the client goes a long way. Selling is mostly about selling yourself whether it be a small inexpensive item, TV, computer, car, house, consultive service, or business account. Trust is why they come back first and foremost, necessity of the item or service, then knowledge and confidence set you apart, and finally personal experience (Wow factor).

Not going to be long winded but, Dale Carnegie is an awesome mentor. "How to Win Friends and Influence People" is my favorite book from him. Confidence and character are your greatest personal attributes, and your greatest product will always be you. Good luck in your ventures.

Ryan here are a few keys to successful selling:
1) No one buys anything from you unless you can build a trusting relationship -the first part of the sales process is to sell yourself
2) Most people are trying to sell a product or services rather than understanding what the prospects business is. You must become a great questioner and learn to listen to what the prospect is willing to tell you.
3) Consultative selling has been around for many years and is still in vogue-master the basics
4) I always focus on learning their businesses strategies and try to determine how I can help. When there is a fit your sales will be five times what they will be when you have a transaction oriented approach to sell product.
5) Learn to qualify your prospect quickly. Your sales process must include this step. When you meet with a prospect you must determine whether they are a real prospect or not. There are no maybes as they will waste your time.
6) Since you like to read here is a link to Jay Abraham's library. Jay is the number one marketeer / business developer in the world and has been my mentor for thirty years. It is all free. Go to: Check out this website https://www.abraham.com/50-shades-of-jay/ for a more comprehensive list of resources. Everything is free.
7) My first mentor in IBM said when you get your sales quota most people will make a plan to achieve 120%. When he made a plan it was to achieve 300% of quota. He said you never achieve it, but you will be the only one who knows. I followed his advice and became one on the Top 12 Producers in IBM out of 8,000.

Lots of recommendations. I'd add "Spin Selling," a very popular, somewhat different approach. Plus I'd also recommend "Strengths-Based Selling," because the assessment of your strengths to the selling process.

Ryan - The best way to become great at selling is by practice and on-the-job training. There are hundreds of books on selling published every year (I wrote a few myself), yet almost half of sales reps still don't make quota. Before you spend your hard-earned money on books, try finding a good mentor who has achieved what you want to achieve.

Adam Cutler ⋅ Philadelphia, PAFirst American Title Insurance Company ⋅ 25 years experience

Hi Ryan, thanks for your service!
Fanatical Prospecting By Jeb Blount is very good.
It is worth noting that the most important thing you can do to get better at selling is to go out and sell. Good luck! Adam

Thank you for your service and for submitting your question. Happy to help! I would recommend checking out the article "Why A Single Phone Call Is More Valuable Than A Dozen Emails" from Social Media Week, and "Sales In 2015: Why Yesterday's Sales Strategies Are Obsolete" from Forbes (which is still applicable in 2018!).

I also suggest checking out our community page to connect with Advisors who have experience in sales. You can search for connections based on your zip code and by area of expertise. I think this tool would be particularly useful for reaching out to individuals with varying levels of experience in your desired field.

I hope this information is useful! Please do let us know if there are any other ways we can support you.