Fox21, Krasnow seal deal

First-look deal for reality producer

Fox21, the alternative arm of 20th Century Fox TV, has sealed a first-look deal with reality producerStuart Krasnow.

Pact comes as Fox21 continues to split its focus evenly between scripted and nonscripted fare. On the drama side, Fox21 is behind FX’s “Sons of Anarchy,” which just launched its second season to boffo ratings.

In the reality arena, Krasnow is developing a wide range of projects for both broadcast and cable.

“We’ve been making a big push in development on the unscripted side since I got here,” said Fox21 topper Chris Carlisle. “And we’ve wanted to get into bed with idea generators, some of the best people we could, to help us develop and produce interesting and attractive shows. We love Stuart’s work, but he’s never been available until now.”

Krasnow had previously been parked at FremantleMedia North America, where he signed a multiyear co-venture deal in 2005 and launched his shingle, Krasnow Prods.

At FremantleMedia, Krasnow exec produced series such as “Hole in the Wall,” “Game Show Marathon” and “Janice Dickinson Modeling Agency.”

Before that, Krasnow had been set up at NBC since 2000, exec producing “Weakest Link,” “Average Joe” and “Dog Eat Dog.”

“I like that Fox21 thinks like an independent,” Krasnow said. “There’s not a show concept that we discussed that they thought was too strange.”

Universal City-based Krasnow’s team includes development VP Riley Ray Robbins and director of development Chuck Dickinson.

Krasnow said he has four different concepts he plans to take out in the coming weeks; the projects run the gamut from gamers to docu series.

“One of the things he’s done in the past is a lot of producing of other people’s ideas,” Carlisle said. “But he’s got a lot of great ideas of his own. He’s the kind of producer whose knowledge and experience should help us crack that world.”

Besides “Sons of Anarchy,” Fox21 is also behind the FX pilot “Terriers.”