‘Khelo India’ Anthem Launched by Rajyavardhan Singh Rathore

Khelo India School Games 2018, a brainchild of Olympian and sports minister Rajyavardhan Rathore, will be held at multiple venues across Delhi from 31st January 2018

Minister of Youth Affairs and Sports Col. Rajyavardhan Singh Rathore launched the Anthem for his ‘Khelo India’ campaign with an aim to encourage mass participation and promote excellence in sports.

Khelo India is an ambitious programme of the Union Ministry of Youth Affairs and Sports which aims to look out for talent at the grass root level and provide a substantial long-term scholarship to those. It will help in the long-term professional development of athletes.

The Khelo India School Games will play a pivotal role in this movement, by encouraging participation among youngsters.

Apart from launching the Anthem, Rajyavardhan Singh Rathore unveiled the mascots (Vijay the tiger and Jaya the black buck) for the Khelo India School Games 2018.

The anthem is conceptualized by Ogilvy, composed by Louis Bank and the film has been produced by Nirvana Films.

Khelo India School Games are being organised for the under-17 group and will be held at multiple venues across Delhi in 16 different disciplines from January 31 to February 8.

This government initiative aims to make school sports aspirational and enable the development of sporting culture among the youth.

Star Sports has partnered with the government for the telecast of these games which are set to begin on January 31.

The company plans to telecast the games on three of its channels — Star Sports 1, Star Sports-HD and its free-to-air sports channel, Star Sports First. In addition, the games will be available on its digital platform, Hotstar.