Trying to differentiate itself from regular ecommerce websites and apps, Yes Bank has launched an impulse buying app known as Tap To Shop.

Unlike regular online shopping apps, Tap To Shop will be focused exclusively on delivering deals that are not available at most times. The customer must have installed the Yes Pay wallet on the device as well.

The app will serve “targeted, time segmented deals & offers” from ‘reputed brands’.

“Every YES PAY user will be eligible to receive a unique deal when they unlock their phones at a particular time in the day. If the user wishes to buy the product, they could click on the deal and place the order through the YES PAY app. The entire ‘Tap to Shop’ experience takes just 14 seconds to complete from start to end,” the bank said.

The app will use technology from Eureka Mobile to learn about the products that are of interest to the user, and tailor the offers accordingly.

“Eureka’s out of app experience would ensure guaranteed engagement for the brand and a differentiated value proposition in an otherwise price-driven e-commerce segment. The pièce de résistance is the multi-reveal auto dissolving screen that promises to intrigue the user. Also, it would save customer time from browsing for the product and going through several clicks in the buying process,” Yes Bank said.

Amazon India also has something similar, called Lighting Deals, on its app. Such apps are the online equivalent of ‘end of season’ sales and ‘clearance sales’ offered by offline retailers.

Speaking on the partnership Rahul Jaywant, Founder and CEO of Eureka Mobile Advertising said, “We are witnessing the dawn of a ‘Mobile First’ era. Eureka Mobile’s vision is to be a key player in this renaissance. The launch of Tap to Shop, the fastest M Commerce Platform anywhere, is part of our technology roadmap.”

Commenting on this collaboration Manoj Padmanabhan, Director-Business Eureka Mobile Advertising said, “We are happy to partner YES PAY in launching this M-commerce platform and give YES PAY users a cool and easy way to shop from some of the most reputed brands.”