Arabian Travel Market

The Challenge

Fairmont Hotels & Resorts regularly exhibits at Arabian Travel Market (ATM), the must-attend luxury travel event for Africa and the Middle East. It needed to drive as much quality traffic to its stand to generate corporate (MICE) and leisure bookings for its properties in the region and worldwide.

Our Solution

We delivered a groundbreaking campaign themed with iconic images of the region – camels, wildebeest and 4WDs moving swiftly through magnificent landscapes – entitled ‘Beat the Rush’. In addition we created a highly successful direct mail and html email campaign that drove visitors to a microsite, where they could pre-register, and enter a competition to win a weekend away at a Fairmont resort. This continued to engage clients after ATM closed its doors.

The Client

Fairmont Hotels & Resorts is a leader in the global luxury hospitality industry, with a distinctive collection and a worldwide reputation for excellence. Its diverse portfolio includes historic icons, elegant resorts and modern city centre properties.