…after they reach a $5 threshold. Killi makes money by taking “a small transaction fee to write the contracts, pay for transactions on the blockchain and staff the team.” That transaction fee is 15 percent of what the brand pays for the consumer data. The user receives the remaining 85…

…are centralized systems that bring key customer profile data into one system, but, by doing so, they make that data available to anyone.Even blockchain, whose purpose is providing a decentralized ledger, operates on a centrally agreed-upon protocol.Automation for personalization, humans for…

…on, the biggest effect on marketing from blockchain technology could be on identity — and on all the tools that depend on identity, like customer relationship management or identity-based ad targeting. Blockchain advocate Jeremy Epstein, CEO of blockchain consultancy Never Stop Marketing and a…

…analysis to find influencers on the topic of blockchain and cybersecurity. Using proprietary methodology and technology, we identified close to 600 influencers who have written and/or talked about cybersecurity within the context of blockchain over the last three months. The influencer audience…

A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of the startups envision a marketplace where loyalty points become a kind of cryptocurrency, exchangeable between the loyalty programs…

…it uses to track people’s browsing. Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology: This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users Oct 10, 2017 by Barry Levine AirFox is also developing the same platform…

…Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey. Will GDPR and blockchain live up to their hype in 2018? Dec 22, 2017 by Robin Kurzer The only thing we know for sure is that marketers will definitely keep these trends…

Social referral marketing platform Grabbr has launched a blockchain-based ledger to transparently track key events. Based in Franklin, Tennessee, the company offers rewards to users who share marketing content via email, social networks or SMS. Its platform was launched in January. In a typical use…

…The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech Jul 12, 2018 by Barry Levine The effort, expected to launch by the end of this year, will track…

All those points and rewards that consumers have accrued with credit cards, air miles programs and coffee shop purchases might become more valuable soon. Their value — or at least their versatility — could get a boost if The DigitalBits Project is successful. This community endeavor,…