Western and Eastern Ideals of Beauty

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Transcript of Western and Eastern Ideals of Beauty

Eastern and Western Ideals of Female BeautyModeling our ideals of beauty according to the 'Other''Easterners' value physical attributes of 'Westerners' as their 'ideals of beauty' and vice versaSourcesSpade, Joan Z; Valentine, Catherine (Kay) G (2010). The Kaleidoscope of Gender: Prisms, Patterns and Possibilities (Third ed.). SAGE Publications, Inc. Web. Retrieved 04.12.2013.Banerjee, S. C., Campo, S., & Greene, K. (2008). Fact or wishful thinking? Biased expectations in 'I think I look better when I'm tanned. American Journal of Health Behavior, 32(3), 243-252. Web. Retrieved 04.12.2013.http://comminfo.rutgers.edu/~kgreene/research/pdf/BanerjeeCampoGreene2008AJHB.pdfFrom WikipeadiaVerma, Harsh (2011). Skin 'fairness'-Culturally Embedded Meaning and Branding Implications. Global Business Review 12 (2): 193–211. Web. Retrieved 04.12.2013. "Skin Deep: Dying to be White". CNN. 05-15-2002. Web. Retrieved 04.12.2013.Hunter, Margaret (2007). The Persistent Problem of Colorism: Skin Tone, Status, and Inequality. Sociology Compass volume 1: 237–254. Web. Retrieved 04.12.2013.Koskoff, Sharon (2007). Art Deco of the Palm Beaches. Chicago: Arcadia Publishing. p. 2. Web. Retrieved 04.12.2013.Kruszelnicki, Karl. Skin Colour 1. ABC Science. Australian Broadcasting Commission. Web. Retrieved 04.12.2013.ContentWhat is beauty?Modeling our ideals of beauty according to the 'Other'- What are the ideals in the East?- What are the ideals in the West?ConclusionReferencesConclusionContrary to what we have learned...What are the ideals in the East?white, rosy, fair skinesp. prevalent in Asia and AfricaWhat are the ideals in the West?Shift the standards of beauty in the 20th Century, in Western society - prefer a darker, tanned complexion.Maraiah HartwegWhat is Beauty?"The feminine beauty ideal – the socially constructed notion that physical attractiveness is one of women’s most important assets, and something all women should strive to achieve and maintain (Spade et al, P. 1).”'Ideal Beauty' = set of characteristics that are valued, which define perfection; relative to one's culture & environment.In Asia, long history of light skin (aristocrats, rich enough to stay indoors) vs. dark skin (working class, had to go out in sun to work)Big business in Asia, abundance of whitening cosmeticsGlobalization = obsession becomes more prevalentBut...In recent years, campaigns against the bias of dark skin have been established.'Dark is Beautiful' campaign in India in 2009

In the Philippines...Many people in poorer countries such as in the Philippines, strive for the good life, affluence and white skin that EU and the US depict.

Filipinos internalize colonial values and admire American (& European) culture and white skin. Tanned skin is associated with being:HealthyYoung FashionableLuxurious/richContrary to the East, having 'pale skin' is associated with working indoor office jobs, while darker skin is associated with having leisure time and being wealthy enough to go on holiday.

However, it is not desired to be black, only 'tanned'Despite...In spite of the fact that skin cancer/melanoma is the fastest growing type of cancer in America (1000% in the last 50 years), a "preference for tanned skin and desirable ideal for beauty" prevails (Banerjee, S. C. et al).