If you follow Whole Foods on Instagram, you might have been concerned recently that they got hacked. But the blank posts were intentional and they were meant to signal our dependence on bees for most of the produce we love and enjoy. They archived all of their old posts and posted only blank photosMore

Today, we’re incredibly excited to announce that Union Metrics is merging with TrendKite and Insightpool. We’re combining TrendKite’s AI-driven earned media measurement platform, Insightpool’s social influencer data, and our social marketing intelligence to create one company focused on meeting next century’s digital marketing challenges. We love our customers, so before we talk any more aboutMore

Whether you’re a brand looking for influencers to work with or an influencer looking to work with brands, we cover everything you need to know about the matchmaking process between the two. Got questions or something we missed? Find us on Twitter @UnionMetrics. If you’re a brand Why are you working with an influencer, orMore

We’ve been talking a lot about the importance of benchmarks to give your social media numbers some context— both why that context is important, and how you can get it for your brand. We thought we’d discuss the idea of an “industry standard number” (meaning a standard number for social as a whole) in a littleMore

We’ve been talking a lot about putting context around your analytics and how important it is to match your metrics to your goals, but it’s difficult to get very specific because there is no one-size-fits-all answer. With that still in mind, we’ll break down some more specific examples for readers who want a better ideaMore

Schwinn may be a 120+ year old company that makes bikes, but they threw back to a more recent era with their Stranger Things-inspired campaign as Marketing Dive writes: “The company released a print ad for ‘Mike’s Bike’ in the June 3 edition of The Chicago Tribune, which was styled to look like it wasMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing You know the rule about readingMore

Perhaps you’ve outgrown the brand voice you worked to establish for yourself on social, or perhaps you never purposefully built one but it just evolved over time. Either way, now it doesn’t fit, but how do you shift it into something new? We talk through it. Got a question or something we missed? Find usMore

Dark social is simply the hidden side of social media: Direct messages between friends, any kind of sharing of content or brands that isn’t out in the open. It’s frustrating for brands because they want to know where people are hearing about them and their products, and they want to help keep customers, fans andMore

As we’ve recently discussed on the blog, numbers are meaningless without context, but getting that context around numbers for your brand isn’t always easy. Here’s a little bit more about how you can establish a baseline for your brand across social. Got questions or something we missed? Find us on Twitter @UnionMetrics. First: Be clearMore