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What is Inbound Marketing?

Inbound marketing is focused on attracting customers through relevant and useful content and adding value at every step in your customer’s journey. Unlike outbound marketing, inbound marketing does not need to struggle for potential customers attention. By creating remarkable content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

What are the 4 phases of the Inbound Methodology

Turn strangers into customers and promoters of your business.

Attract

You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it.

Convert

The next step after you attracted is to convert those visitors into leads. You do this by opening up a conversation in whatever way works best for them – with messages, forms, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.

Close

You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.

Delight

The inbound way is all about providing a remarkable experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.