How Australians use the iPad

Australians love the iPad. They really, really love the iPad. In fact, our audience favours the iPad by a factor of three to one, and 70 per cent of respondents to an AFR/BRW survey say that an iPad will be their next tablet purchase.
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We were interested to find out how Australians really use tablet computers. So we asked.

More than 450 readers of The Australian Financial Review and BRW responded to our first annual iPad usage survey, which was conducted earlier this month.

The results confirm that Apple’s iPad is overwhelmingly the preferred tablet among Australians, with more than three quarters of respondents owning the wildly popular device.

What’s more, people overwhelmingly intend to keep buying the iPad and multiple-tablet households are already commonplace, with half of people surveyed saying there are two or more tablets in their home.

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We’ve prepared a series of graphs answering all the big questions about how tablets are really used, and we’ll be back again next year to share some trends.