About This Class

This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.

With hours of project-based videos and interactive homework sessions, you will join the many before you and develop your own complete marketing strategy for your brand by the end of this course. The difference with this course and other digital marketing courses is that you will learn the WHY of marketing that the modern marketing leader is required to know.

There are plenty of people who can teach you shortcuts and fast tactics.

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want.

★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 3 we will focus on Conversion Rate Optimization (CRO)

CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics driven, smart marketing.

In this Session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate.

At the conclusion of this session you will have developed your own conversion rate optimization plan based upon each of your primary user touch points.