Friday, February 10, 2006

You can submit your website to Google at the following URL: http://www.google.com/addurl.html Submitting your site will only make Google aware that your page exists; it is quite possible that your pages may get crawled even if you have not submitted. It is advisable to submit the home page and some inside pages. Inside pages are added to the submission, just in case the home page is found too slow to load or crawl. The pages that are submitted should link to the rest of the pages. Google indexes the full text that is visible on any page that it crawls. It generally does not index the metatags – keywords ordescriptions. When Google lists your page in the search results, the description that is displayed is the extract of text that is around the first line where the search word appears on the page. It may thus be a good idea to write a good description of the page and build it around the most likely search term(s) and place that near the top of your page.You should remember that one sure way of getting your site listed and indexed is if there are several links that point to your site and such links appear on web pages that in turn have several other links pointing to them. The term “link popularity” is used for this. It analyzes links of the pages that it has visited and this “link analysis”helps to determine the ranking of the page. Google uses a proprietary PageRank algorithm for determining relevance and ranking of pages in the search results. Location and frequency of the search term on your web page are no doubt factors inranking; however, off-the-page factors such as link analysis are more important. Generally, Google provides search results based on relevancy, meaning that it returns a list of pages ranked by the number of other web pages linking to each page, as well as other mathematical algorithms.

Sunday, February 05, 2006

Yahoo! offers a human-powered directory and offers its results to visitors. You can submit Url here http://submit.search.yahoo.com/free/request The directory is supplemented by a web page index created by crawling. The directory is an important channel in the area of search engine marketing. It is popular and is used extensively by people to locate sources of information. Moreover, the directory is a valuable boost to your site for crawling and ranking in other search engines, as the directory provides a high-quality link to your website. When a visitor is looking for information on relevant sites, she could either browse through the hierarchy of directories and subdirectoriesor search for an appropriate directory through a search interface. As your site can be listed in just one category, generally, the choice of category is an important step. Choose the top category that your target visitor who is making a search may select out of the different categories offered to him/her. Select your target keywords and find out which categories relate to those keywords. For submission of non-commercial sites, the Yahoo! Express submission is recommended rather than the Standard submission option. The results page in your chosen category will list your site in two possible sections (for most categories). One section is called "Most Popular Sites" and this is on top, while the second section contains the remaining listings in Alphabetical order. Yahoo! does not reveal how it includes certain sites in the “MostPopular Sites” list. However, link analysis and click-throughs are likely to be factors. You cannot pay to be included in this section. Certain sites with sunglasses shown next to their name or an “@” symbol shown at the end of the name reflect that Yahoo! considers those sites to be excellent.

Thursday, February 02, 2006

Inktomi http://www.inktomi.com/ is a search engine that does not offer its search services through its own site, but through Partner sites – prominent ones being MSN Search, AOL Search, HotBot and others. Inktomi, through its crawler, creates three different indexes. “Best of the Web” index has around 110 million pages that it indexes on the web and considers high in link analysis. The next set of around 390 million pages is indexed as “Rest of the Web”, considered as lower in link analysis. The third index is of paid inclusion. It also offers specialized regional indexes as well as targeted news, multimedia and directory indexes. It avoids duplication of the same page in more than one index. Link crawling and paid inclusion are the two most effective ways to get covered by crawling. For bulk submissions to its paid program, it offers IndexConnect (for 1000 or more pages). Again, there is a cost-per-click basis with a monthly minimum. Ranking at Inktomi is determined by a combination of factors including HTML links, keywords and description tags near the top of the page or in the title tag. If the search string matches with what is found at these places on the page, the ranking is higher. Link analysis and analysis of clickthroughs are other important criteria that it adopts.

but it also has paid inclusion features. Generally, their crawler may visit every four weeks. Paid inclusion may be desirable if you have a new website or web pages or if you alter your web pages frequently, and you do not wish to wait until the next cycle of crawling. There is an “Express Paid” inclusion service of self-service type for up to 500 pages at a time. This service will enable weekly crawling. Their bulk program called “Trusted Feed” will enable the pages to be directly linked to their index. Pricing for “Trusted Feed” is on a cost-per-click model with a monthly minimum. In this program you can submit the Meta data, descriptions and keywords directly to the index. Nevertheless, the engine will check whether the destination page hasthe same Meta data or not and could levy a penalty for spam. AltaVista’s ranking policies are a combination of various factors. The frequency and positioning of keywords and descriptions is important, as are title tags or words that appear near the top of the page. AltaVista applies link analysis to determine relevancy and page ranking. It levies penalty on spamming and does not recognize invisible or tiny text, keyword stuffing, identical pages, mirror sites, or quick meta refresh tags.

Thursday, January 26, 2006

I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: FreeWebSubmission.com. I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.

You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffïc if you follow these methods.)

Also, if you have the Alexa toolbar installed, navigate to your website and clïck on the "info" button on the toolbar. Then you will have to fill in information about your website. Once this is registered, you will start seeing how your website's Alexa rating looks. There have been some rumors that Google considers the Alexa description in its searches - so make sure it is relevant to your website as a whole and has at least one of your keywords.

You should also submit your website to DMOZ. This is a massive directory that is republished in several other websites. It is managed by humans, and is therefore considered to be of special relevance by other search engines. I strongly recommend reading all their rules before submitting - and follow them closely. Make sure that you try to get listed in only one category - the most relevant one for your business. It can take a month or two to get listed, but it really helps with your backlinks and overall relevancy as a website..

Wednesday, January 25, 2006

Alright, now, we're going to discuss the one, quite possibly most important element to ranking well in Google - the # of incoming links. Google has been giving more and more importance to what they call their "PR" - short for Page Rank. The PR is based on a scale of 1-10 and the higher it is, the more incoming links you have.The PR is determined by the number of INCOMING and OUTGOING links you have. You should have the maximum number of incoming links.See, Google's theory is that by having a site link to you, that website is basically "voting" for you - that site is telling Google:"Hey, I like that website, it has good content, I feel comfortable sending MY visitors there, so should you..."The more sites that tell Google that, the more willing Google is to send its’ traffic. So, bottom line, recruit incoming links.NOTE: A linking strategy is VERY important if you want any chance at making it to the Top 10 page on Google and then staying there...