Saturday, January 12, 2008

There are two marketing opportunities which have the ability to take your business to the top! No, they do not cost vast amounts of money or involve the services of high powered Los Angeles advertising firms. Instead, these are tools which you most likely already have access to, might even have begun to use, but most likely are woefully underestimating in both scope and power. Are you ready to find out what these two marketing opportunities are? If so, you are ready to start marketing your way to the top with email and the Internet!

While this may sound like common sense at face value, consider the fact that the Internet is accessed daily by millions of users. Consider further that you have access to both email and the Internet from virtually anywhere in the world. Last but not least, recognize the ease with which these marketing tools may be utilized and also the fact that this is not a labor intensive or time consuming process. Granted, at first you will have to set up your online presence and cultivate your email listing – both of these activities will require some time and effort to ensure they are done properly and professionally. Yet once both are in place the time it takes to use them is negligible and opens up a lot of time you will be able to spend on other marketing endeavors.

Recognize the many facets that email marketing on the ‘Net will open up for you: anyone who sends you an email may receive an automatic return email via auto responder which may contain a marketing message, newsletter sign up link, or simply a personal message ensuring them of your prompt attention to them. If you have a well maintained email list, you will be able to send out sales information and special deals or even online coupons to entice your already qualified leads to become buyers. With a newsletter sign up link in your email addresses or on your website, you will not only gather more email addresses but also provide those who have signed up for your emails with specifically targeted buying messages.

Of course, if you believe email to be indispensable, just wait what the Internet itself has in store for you! Online conferencing allows you to connect with current and potential customers either face to face or at least in real time and discuss the business at hand, a new product you will be marketing, and any other items that will be of interest. If you are involved in network marketing, you can use this function to train, motivate and keep informed the individuals who are making up your down line. Use the ‘Net to maintain your records and share them with your distributor while at the same time you will have the opportunity to learn more about running your business and staying on top of the finances. The speed with which you can accomplish all of these tasks from anywhere in the world explains why so many businesses are now operated solely online – successfully!

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