immeria

Saturday, May 9, 2015

eMetrics Marketing Optimization Summit

eMetrics Boston is one of the most important event of the digital analytics industry. For beginners, eMetrics is an initiation – a great opportunity to break the ice and talk to industry leaders, quickly get educated about the latest concepts and technologies, and simply become part of a closely knit community. For seasoned attendees, eMetrics is a family reunion; an opportunity to meet with friends, share thoughts and deep dive on topics initiated through social media.

You’ve heard about the Online Analytics Maturity Model, haven't you? Don’t miss this unique full day workshop where we’ll dig into your analytical strengths and weaknesses. Intentionally limited to a small group, along with pre & post workshop activities, you will come out of the workshop with clear, step-by-step actions that will help you become more effective at web analytics and increase the value you bring to the organization. Hurry up before it’s full!

I presented this session dozens of times at eMetrics and other events in North America and Europe. It always receives high marks: thought provoking, instructive, entertaining and one of few sessions where you can get back to the office with tangible and readily applicable action items.

Wednesday, August 6, 2014

Five years ago I visited the Netherlands and I met the great folks at OnlineDialogue.nl to talk about the Online Analytics Maturity Model. I'm coming back during the week of September 11th for a series of great events:

Google Analytics Conference Nordic - Stockholm, Sweden

August 28th will see the biggest gathering of Google Analytics aficionados in Sweden. Hear from Spotify, Justin Cutroni from Google, and a slew of other great speakers. I will share the work I've done with BRP - the manufacturer of very cool recreational vehicles.

The next day is almost sold out already - it is your unique opportunity to attend my full-day GTM+UA workshop and learn first-hand how I do large-scale implementations using Google Tag Manager and Universal Analytics and it is jam-packed with great tips & tricks.

Online Dialogue Days - Utrecht, Netherlands

On September 11th, I have the pleasure to share "Behind the maturity scenes"- anecdotes and stories gleaned from thousands of self-assessment surveys and consulting with dozens of organizations on the topic of digital analytics maturity.

The following day, join me for a 3 hours workshop where I will drive you through the process of conducting a digital analytics maturity assessment for your organization or a client - a rigorous methodology fuelling the definition of an optimal and realistic roadmap to digital analytics success.

There are only 50 seats for the conference, so hurry up and register now!

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Innovator, speaker and renowned digital analytics consultant, Stéphane Hamel was named "Most Influential Industry Contributor" by the Digital Analytics Association in 2013. Strong of over twenty-five years’ experience empowering organizations to analyze and optimize their online channels, he has cemented his position as a leading voice for digital analytics and online optimization.

Mr. Hamel holds an MBA in eBusiness and lectured several web analytics and business analysis courses at Laval University and UBC Continuing Studies.