Google Analytics for Marketers with Vertical Nerve University

Everything you need for certification in just three days

Do you need a deep dive into Google Analytics? Do you dream of mastering those slippery tags? Do you want to create useful reports that sing like frolicking woodland creatures in an animated movie?

You’re in luck. Vertical Nerve University has your back.

What, where, when

May 13-15, Vertical Nerve University will be offering Google Analytics & Tag Manager Training, a full three days of intense focus that aims to make the esoteric easy. From 9 am to 4 pm, dedicated instructors will take you from beginner to rock star. And they know you’re busy, so you can take just one day’s classes, or combine all three to get just what you need. Since the class is offered quarterly, it’s available four times a year to hone your talents, but this session is already filling up so don’t delay.

Dallas-based Vertical Nerve is a nationally recognized digital analytics, search marketing and conversion rate optimization firm that expanded its Google Analytics training packages into Vertical Nerve University. It has been a rousing success. For this class, they’re even offering a guarantee. Attendees of all three classes will be able to pass the Google Analytics certification plan or your next set of three classes is free!

Details

Day one concentrates on Google Analytics basic training. A certified Google Analytics instructor will provide a thorough study of the basics of using Google Analytics, including an understanding of the primary dimensions, metrics, key reports and how each can be used to benefit your web presence. To make sure each student gets a chance to clarify any concerns, a Q&A session is built in at the end of training.

Day two builds on the basic knowledge. Again, the instructor will be certified in Google Analytics, and will give students actionable information on the advanced techniques used in Google Analytics, including effectively using segmentation, creating actionable dashboards, helpful custom reports and measuring online marketing channels like SEO and paid search. Another closing Q&A session keeps things on track.

Finally, the third day unlocks the strengths of the Google Tag Manager, a powerful new tool that can save time and advance your online marketing efforts. Topics include basic implementation, best practices for using Google Tag Manager in a team environment, understanding tags, macros and rules, leveraging Google Tag Manager with Google Analytics, how to use the data layer and much more.

For more information, please swing by the Vertical Nerve Blog, or go ahead and register and purchase your tickets. This is a great opportunity to acquire a lot of knowledge rapidly — and they provide breakfast and lunch so you won’t have to do so on an empty stomach!