Dr. Lipschultz is Isaacson Professor, UNO Social Media Lab and School of Communication, University of Nebraska at Omaha. Contact him at (402) 554-2600 or @JeremyHL on Twitter.

Thursday

The Donald's Iowa Caucus Business Lessons

Ordinarily, a second place finish might seem good enough, but Trump had raised media expectations that he would have a huge win in Iowa. When the Trump campaign failed to meet or exceed expectations, the perception grew that he lost. Trump's habit for calling others losers created a unique context for the label to boomerang. Read the entire blog post here.