Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotel CEOs love direct booking but they have varied views about strategy Whether you choose to view it as a war or not, it’s fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency. Source: Hotel Marketing […]

World’s top 10 travel influencers, according to Forbes Forbes compiled its first Top 10 travel influencers list, bringing together some of the biggest names in the travel blogosphere. Source: Hotel Marketing World’s top 10 travel influencers, according to Forbes

Airbnb readies a premium tier to compete more with hotels Airbnb is close to launching a new service that will match guests with quality-inspected home and apartment rentals. The product is intended to attract higher-paying travelers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy […]

Expedia loses hotel rate parity case in France Expedia has been fined €1 million by a French court and ordered to cease demanding “tariff parity” from hotels following an appeal brought by the government in Paris. Source: Hotel Marketing Expedia loses hotel rate parity case in France