Designer Helmets

This Fashion-Meets-Football-Meets-Philanthropy Combo is AMAZING

The Super Bowl just got a lot more glamorous

This Fashion-Meets-Football-Meets-Philanthropy Combo is AMAZINGThe Super Bowl just got a lot more glamorous

Courtesy of Bloomingdale’s

If last year’s Beyoncé concert—err, Super Bowl—taught us anything, it’s that non-football fans can have fun watching a game! But even though Queen Bey won’t be returning for the 2014 halftime show, this new fashion collaboration will definitely get you pumped up for the big game: The Council of Fashion Designers of America (CFDA) has partnered with The National Football League and Bloomingdale’s to create a line of stylish helmets to celebrate Super Bowl XLVIII—and benefit the NFL Foundation.

Bloomingdale’s and the NFL will auction off 48 haute helmets dreamed up by the fabulous likes of Rachel Zoe, Kenneth Cole, Nicole Miller, and other high-end designers. (Pictured above are creations from Dannijo and Diane von Furstenberg.) Now through February 4, people can visit Bloomingdale’s website to bid on their favorite headgear.

The bidding starts at $248, and all of the proceeds go to the NFL Foundation—a nonprofit that supports youth and high school football programs and health initiatives like NFL PLAY 60.