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Description

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported's work, we wanted to demonstrate the transformative power that sport has on these at-risk kids.

Print advertisement created by McCann, United Kingdom for Sported, within the category: Public Interest, NGO.

Caption

Sport can change everything. Help us turn around disadvantaged young lives with the power of sport.