Lensbaby has announced the newest addition to the Lensbaby Creative Effects camera products line-up, the Composer with Tilt Transformer available immediately for Panasonic Lumix G Micro System and Olympus PEN digital cameras and in Q4 2010 for Sony α NEX cameras.

The Tilt Transformer allows photographers to mount any Nikon mount lens onto their Micro Four Thirds or Sony α NEX camera and tilt up to twice the amount of standard tilt-shift lenses, delivering photos that have a slice of focus through the image, bordered by a soft blur.

"The more creative tools available, the better a photographer can express her or his unique vision." said Craig Strong, Lensbaby Co-Founder and President. "We got excited when we realized that the Lensbaby Optic Swap system could be extended to include Nikon mount camera lenses, including primes, fisheyes, zooms and macro lenses. This unique design for Micro Four Thirds and Sony α NEX cameras gives photographers more freedom to capture images they see in their mind's eye by opening up unprecedented new creative opportunities. I'm looking forward to seeing the unique and compelling photographs that photographic artists make with these new creative tools."

The Tilt Transformer also serves as the foundation for the Composer Focus Front. When used together, they become the Composer with Tilt Transformer, for use on Micro Four Thirds or Sony α NEX cameras. This provides photographers with access to the limitless creativity offered by the Lensbaby Optic Swap system.

The Tilt Transformer allows photographers to fluidly tilt their Nikon mount lens up to twice as much as a standard tilt shift lens, giving photographers extraordinary control over the size and placement of a slice of focus through their photograph. The Tilt Transformer's swivel ball is based on the patent pending design Lensbaby developed for the award winning Lensbaby Composer creative effects camera lens. The front of the swivel ball has a Nikon mount, allowing photographers to mount Nikon mount lenses.

Tilting a Nikon mount lens on the Tilt Transformer will place the slice of focus in different orientations within the image. Vertical, horizontal and diagonal slices are possible depending on the direction the lens is tilted. Objects in both the foreground and background can be in focus within that slice. For example, a photographer can focus on one person close up in the left portion of the frame while also focusing on someone standing much further away from the camera on the right side of the frame. The ability to focus on several items at once (while blurring out the rest of the image) when each item is placed at a different distance from the camera, is typically possible only with traditional tilt-shift lenses or view cameras.

The size of the slice of focus is dependent upon the aperture used. For example, f1.4 will produce a very thin slice of focus with abundant blur while f22 will produce a very wide slice of focus with just at tiny bit of blur. Also, when tilting extremely and shooting at a very wide open aperture like f1.4 the slice of focus will appear even thinner than when shooting at f1.4 with minimal tilt.

Due to the extraordinary tilt available with the Tilt Transformer, photographers can produce a more extreme angled slice of focus than possible with standard tilt-shift lenses. For instance, with the Tilt Transformer a photographer can focus on an object very close to the camera in the extreme lower left hand corner of the frame while simultaneously focusing on an object in the extreme upper right hand corner at infinity.

FEATURES

Tilt Transformer product specs and features include:

Available immediately for Panasonic Lumix G Micro Series and Olympus PEN digital cameras and in Q4 2010, for Sony Alpha NEX cameras

When used with a Nikon mount lens, produces a slice of focus through the image

Width of focus slice is dependent upon aperture -- f1.4 will produce a very thin slice of focus with abundant blur, while f22 will produce a very wide slice of focus with just a tiny bit of blur. Extreme tilt at a very bright aperture will make that slice appear even thinner

Tilts up to twice as far as standard tilt-shift lenses making it possible to achieve more extreme blur falling off of a very thin slice of selective focus, as compared to the usual slice of focus width and focus fall-off of a typical tilt-shift lens

Built-in mechanism allows Nikon G lenses to function properly at all apertures. Nikon G lenses do not have an aperture ring on the lens itself. This mechanism allows the aperture to open and close by manually rotating the lens.

High quality metal swivel ball for smooth, fluid tilt

Easy grip, metal locking ring controls ease of adjusting tilt

All metal, precision construction

COMPOSER WITH TILT TRANSFORMER

The Lensbaby Composer is a manual focus lens based on a ball and socket configuration that delivers smooth selective focus and other creative photography looks with unparalleled ease. Photographers can simply tilt the lens to a desired angle and then focus with a manual focusing ring. The Composer stays in the desired bent position without requiring a locking mechanism.

The Composer with Tilt Transformer is compatible with the Lensbaby Optic Swap System* and ships with a Double Glass Optic installed. Additional optics can be swapped in and out, providing photographers with a wide range of creative effects including: Single Glass, Plastic, Pinhole/Zone Plate and Soft Focus.

FEATURES

Composer with Tilt Transformer specs and features include:

All of the Tilt Transformer Specs and Features, plus the following:

Ships with the Double Glass Optic and optical adapter installed

The photographer can change the aperture using the included aperture disks from f1.6 with no disk installed to f1.8, f2.8, f4, f5.6, f8, f13, f22

Supports the Lensbaby Optic Swap System*, allowing photographers to swap out the Double Glass Optic and swap in Single Glass, Plastic, Soft Focus and Pinhole/Zone Plate

* Includes the Composer Focus Front Optic Adapter that allows Lensbaby Double Glass, Single Glass, Plastic, Soft Focus and Pinhole/Zone Plate optics to focus to infinity when used with the Composer with Tilt Transformer. As Micro Four Thirds and Sony α NEX cameras do not have an internal mirror, the lens is closer to the sensor than with SLR cameras, requiring this adapter. The Fisheye optic is not compatible with the Composer with Tilt Transformer.

The Tilt Transformer and Composer with Tilt Transformer are available from select specialty photo stores worldwide and from http://www.lensbaby.com, amazon.com, adorama.com and bhphotovideo.com. The Tilt Transformer retails for $250 MSRP. The Composer with Tilt Transformer retails for $350 MSRP. For more information, visit the Lensbaby website or contact PR Representative Jessica Darrican at jessica@maxborgesagency.com.