I have used the word ‘disruption’ to understand how some companies blossom while other wither. Whitney has applied the word in a different context – to understand why some individuals succeed in remarkable ways. I enjoyed reading her book!

Disrupt Yourself reads like a handbook for innovation: it shows the incredible value of recognizing what you are good at and finding unexpected ways to apply those strengths to the marketplace.The dramatic ‘jumps’ that Johnson encourages us to take truly form the basis of creativity and success.

You already know that to have the career – and life – you always wanted, you’ll need to be innovative, take risks, and spot and seize opportunities. But how do you actually do any of those things? Because it’s not at all obvious to most of us. Luckily, Whitney Johnson knows exactly how disruptive innovation gets done, and her brilliant new book Disrupt Yourself is the how-to guide you’ve been waiting for.

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About the Book:

DISRUPT YOURSELF™:Putting the Power of Disruptive Innovation to Work

Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and co-founder of Rose Park Advisors’ Disruptive Innovation Fund with Clayton Christensen, Whitney Johnson utilized the theory of disruptive innovation to invest in publicly traded stocks and private early stage companies. In this book, she will help you understand how the frameworks of disruptive innovation can apply to you:

This book is for YOU if you are:

a high potential individual charting your career trajectory

a leader trying to jumpstart innovative thinking in your company

a self-starter ready to make a disruptive pivot in your business

This book is for your COMPANY if:

revenue growth is peaking and you need to reinvent

innovative thinking among your management team has stalled

industry changes are making the future uncertain

We are living in an era of accelerating disruption—managing the S-curve waves of learning and mastering is a requisite skill. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself™.

Sample Chapter:

Download a sample chapter and start reading now!

Wow! Disrupt Yourself wins the “plain English” award–which is to say I’ve seldom if ever read a better written business/career development book. The advice is compelling, clear-as-a-bell, research-based, and actionable.

Speaking:

Whitney Johnson | Speakers Reel

About Whitney:

Whitney Johnson was recognized as one of the world’s most influential management thinkers in 2015, and was a finalist for the Top thinkers on Talent at the biennial Thinkers50 ceremony in London. She is best known for her work on driving corporate innovation through personal disruption.

She is formerly the co-founder of Rose Park Advisors alongside Clayton Christensen, where they invested in and led the $8 million seed round for Korea’s Coupang, currently valued at $5+ billion. Having served as president from 2007-2012, Johnson was involved in fund formation, capital raising, and the development of the fund’s strategy. During her tenure, the CAGR of the Fund was 11.98% v. 1.22% for the S&P 500.

Previously, Johnson was an Institutional Investor-ranked equity research analyst for eight consecutive years, and was rated by Starmine as a superior stock-picker. As an equity analyst, Ms. Johnson’s stocks under coverage included America Movil (NYSE: AMX), Televisa (NYSE: TV) and Telmex (NYSE: TMX), which accounted for roughly 40% of Mexico’s stock exchange.

Johnson is also a frequent contributor to and writer for the Harvard Business Review, and is a Linkedinfluencer. She is the author of the critically acclaimed Disrupt Yourself(TM): Putting the Power of Disruptive Innovation to Work (2015) and Dare, Dream Do (2012). She is a prolific speaker on innovation initiatives, and has delivered keynote speeches to audiences of 30,000+ people on her ideas and vision. Johnson is represented by the New Leaf Speakers bureau, along with other thought leaders on business and innovation.

She has received widespread recognition for her thinking and was named one of Fortune’s 55 Most Influential Women on Twitter in 2014. She co-founded the popular Forty Women Over Forty to Watch and is a fellow at the Tribeca Disruptive Innovation Awards.

Too often we’re told that to be successful in leadership or business, we must fit a certain mold. Whitney Johnson knows better. Applying the lessons of disruptive innovation to personal growth, she shows us how to pursue roles suited to our own strengths, to follow our own unique way of thinking and doing — and to dramatically increase our productivity, creativity, and happiness.

Whitney Johnson’s Disrupt Yourself provides clear guidance that will help you both boost your career and become a driving force in market evolution. Her innovative approach proves that staying true to your own strengths can be groundbreaking, and often take you further than following established paths. I highly recommend this book.