Integrate Google Cloud Spanner to SendGrid

Google Spanner is a Google Cloud-based database system that is ACID compliant, horizontally scalable, and global. Spanner is the database that underpins much of Google’s own data collection, and it has been designed to offer the consistency of a relational database along with the freedom of a non-relational one.

Why We Like Google Cloud Spanner

Always Up-to-Date

To help facilitate high availability, Spanner includes automatic synchronous replication, which allows for your data to always be up-to-date while still being as consistent as it would be with a traditional relational database.

Compatible

Just like with any relational database, Spanner can handle SQL queries and schemas, and it even supports an array of languages. Spanner also facilitates the dataflow for the likes of Adwords and Gmail, so it’s built to meet your business needs no matter how globally-reaching your company is.

Global Functionality

Since Google developed Spanner for its own global use, it has a built in global functionality, which allows spanner to scale to fit your needs. Your data can be stored on five nodes in one region or two hundred thousand nodes scattered around the world. This means your data is available whenever and wherever you need it.

Xplenty and Google Cloud Spanner

Xplenty supports a range of data stores through Google Cloud that integrate well with Spanner, but we also can provide you with the ability to move data from non-Google Cloud-based data stores as well. You may want to move data from a legacy data store to Spanner, because you want to take advantage of its increased consistency and scalability, and Xplenty can help with that. Or maybe you have a number of data sources that all need to be merged and moved into Spanner. Xplenty can handle that, too. We can also pull data down from Spanner, transform it, merge it, and then store it anywhere you like. Our wide variety of data integrations and our simple cloud-based service allows you to take full advantage of the convenience a scalable database like Google Spanner affords. So Spanner’s ability to both protect the integrity of the data and provide horizontal scalability is especially compatible with our product functionality.

Popular Use Cases

Xplenty can extract any data that you need from SendGrid. Here are some of our most popular use cases:

Campaigns

Create, manage, send, and schedule campaigns through Sendgrid. Then, monitor campaign performance and use that data to make any necessary pivots in your marketing strategies.

Alerts

Specify an email address and receive daily, weekly, or monthly notifications regarding your email usage or stats. Use this information to get big-picture insights about email performance and success rates.

Suppressions

Stats

Retrieve all of your email statistics within a specific date range. Use this data to monitor campaign performance, email frequency, and other relevant insights.

Categories

Tag emails by type or topic, and use this segmentation to send more targeted, precise communication to each of your audiences.

Contacts

Manage your contacts, segmenting them, creating lists of recipients, adding recipients to specific campaigns, and more. This kind of flexible, targeted communication will not only improve open rates, but also increase customer satisfaction and overall ROI.

Why Our Customers Choose Xplenty

Ownership

We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.

Control

Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.

Ease of Use

You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.

Reach

Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.