Australia: Coca-Cola launches strawberry sherbet Fanta

Coca-Cola South Pacific is set to launch a new strawberry sherbet variety of its Fanta soft drink in a bid to bring more “fun” to the category, according to an article in Food & Beverage Industry News.

The new Strawberry Sherbet Fizz flavour, launched in Australia, is promoted as a fruity and refreshing strawberry sherbet soft drink with “extra tingles & bold bubbles” for added “zing”.

Fanta brand manager Ramona Spiteri commented: “Research has verified that Strawberry Sherbet Fizz is perfect for our audience, with strong purchase intent and consumer sentiment among teens and mums. The brand and product range continues to create excitement among consumers and we are working hard to keep the brand evolving to capture the attention of our target consumers”. The launch will reportedly be backed by outdoor advertising, a radio campaign and a targeted social offering on Facebook and Instagram.

Fanta Strawberry Sherbet Fizz is available as a 12-month limited edition and is currently on sale for A$3.08 ($2.35) for a 1.25l bottle.