Blogs

Google Tag Manager (GTM) is the latest service that the Internet Giant has introduced to the market. The tool is especially useful for Marketers who would like to add custom tags on their own. For each company, (internal or clients), the first step in setting up a GTM is to create an Account. For each Google Id, you can have multiple accounts.

With RavenTools announcing that it would no longer use Google’s scrapped ranking data, webmasters and SEOs have started reviewing the need for tracking keyword position. Of all the SERP tracking articles in the SEO blogosphere, there has been conflicting opinions from SEO experts.

Google Search results are not entirely based on algorithms. Human Raters play a crucial role in evaluating algorithm changes. They have to first understand the query type – navigational, informational & transactional. Then they have to evaluate the pages in the search results for relevance and the value it offers to the user.

When it comes to writing Google Ads, you will notice that apart from Bid Management, Campaign Structure (Keyword Grouping and Ad Group Management), landing page optimization and daily campaign monitoring, writing Ad Copy for different Persona is crucial to stand out in the SERP. It does not matter if you are the last Ad in the first page.

The first thing after optimizing a page for design is to think about persuasion. It might sound easy to change the call to action and test out the variation but to convert those visits to valuable leads or sale; you have to think about the visitor.

The success of a PPC campaign depends upon finding patterns in best converting Ads, Keywords and Ad-Groups. In order to optimize your campaign, monitoring the right variables is necessary. The 14 columns that you should monitor are:

1) Keyword - Should identify the intent of your audience/customer and the search pattern

We have often heard Conversion Rate Optimization experts professing about the need for statistical significance. Most Businesses look at this advice with marked skepticism. There are valid reasons for this.

The pros and cons of using rel=”publisher” is a topic for another article. But let us see how to implement rel=”publisher” for your website. Most CMS and custom web applications will have one primary php file that control the display and logical flow of the entire website. Once you have identified the main php file, follow these steps: