PowerPoint, 6 MB - Channel One Russia in hotels worldwide

CHANNEL ONE RUSSIA
CHANNEL ONE – THE NUMBER ONE CHOICE,
WHEREVER YOU ARE!
Channel One Russia is the leading TV channel in Russia, as well as the most
popular and best-loved Russian-language channel in the world.
We uniquely combine innovative new TV concepts with rich national traditions, all the while staying on top of the latest
global trends. With reliable, up-to-the minute news, ambitious film projects and original programming, Channel One sets
the benchmark for quality television throughout the world. It’s little surprise that the channel is the most popular
among viewers and advertisers alike.
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CHANNEL ONE IN RUSSIA
Average daily share, % (5:00-24:00)
18
16
14
15,7
13.4
12.0
12
10
8
6.2
6.0
6
5.1
4.4
3.6
4
2.9
2.4
2.3
2.3
2.1
1.7
2
0
RUSSIA 1
NTV
STS
TNT
PETERBURG
- CHANNEL 5
REN-TV
RUSSIA 24
Today, Channel One not only enjoys the greatest reach in Russia (with
the country’s most popular TV channel.
TV CENTR
TV-3
DOMASHNIY RUSSIA 2
ZVEZDA
CAROUSEL
98.8% of the population having access), but is also
Source: TNS Russia, TV Index survey, Russia (cities with populations of 100,000+); audience 4+; March 2014.
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PROGRAMMES
News:
Talk shows on the latest hot topics:
• News broadcasts throughout the day;
• Vremya (Time) – news at 9:00 pm;
• Voskresnoe Vremya (Sunday Time) – A news analysis
programme.
• Dobroe Utro (Good Morning) – A breakfast show;
• Drugie Novosti (Other News) – A news and entertainment
programme;
• Pust’ Govoryat (Let Them Talk) with Andrey Malakhov –
A talk show;
• Zhit Zdorovo! (Healthy Living!) – A health advice
programme;
• Modny Prigovor (Fashion Verdict) – A talk show on style
and fashion;
• Kontrolnaya Zakupka (Secret Shopper) – A show
specialising in product reviews;
• Davay Pozhenimsya! (Let’s Get Married!) – A talk show on
relationships;
• Vremya Obedat! (Time for Lunch!) – A cooking show.
Channel One has won numerous
prestigious Russian and international
competitions and awards.
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PROGRAMMES
Renowned Game Shows:
Popular Entertainment:
•
Chto? Gde? Kogda? (What? Where? When?) –
An intellectual quiz show;
•
•
KVN – A humorous game show with teams of
students;
•
college •
Pole Chudes (Field of Wonders) – An intellectual
game show.
Vecherny Urgant (Evening Urgant) – A late-night
entertainment and talk show hosted by Ivan Urgant;
Smak (Relish) – A cooking show;
•
Toch-v-toch (To a Tee) – A celebrity impersonation
show;
•
Ugaday Melodiyu (Name the Tune) – A musical game
show;
•
V Nashe Vremya (Back in the Day) – A nostalgia
show.
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PROGRAMMES
Channel One’s special programming projects are firmly
Live broadcasts of prestigious club championships and established leaders in the ratings:
Coverage of Exclusive Events:
•
•
•
•
national tournaments;
• A star-studded array of hit TV shows: Lednikovy Period
(Ice Age), Dvye Zvezdy (Two Stars), Minuta Slavy
The Channel One football and ice hockey cups (held
(Minute of Fame), Universalny Artist (The Ultimate
annually since 2005);
Channel One was an organiser of the Eurovision Song Entertainer), Bolshiye Gonky (It’s a Knockout) and
Vishka (The Tower) among others.
Contest 2009;
Channel One was an organiser of the opening and
closing ceremonies of the Sochi 2014 Olympic &
Festive Programming:
Paralympic Games.
• Noviye Pesni o Glavnom (New Songs about the Big
Question) – A traditional New Year musical;
• Concerts by popular performers.
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FILMS
Channel One screens an extensive range of films
covering every main genre:
•
•
•
•
•
Russian classics,
Premieres of international films;
Russian and international hit TV series and
telenovelas;
The best animated features;
Channel One-produced feature films and TV series.
Documentary programmes and series:
•
•
•
•
Investigative journalism;
Dramatised reconstructions;
Unique archive footage and film newsreels;
Declassified materials, and more.
Films and TV series produced by Channel One:
Nochnoy Dozor (Night Watch), Dnevnoy Dozor (Day Watch), Chuzhaya (The Alien Girl), Vysotsky. Spasibo, chto
Zhivoy (Vysotsky. Thank You For Living), the TV series Ottepel (The Thaw), MosGaz, Yasmin, Kurazh (Courage),
Shkola (The School) and Kratky Kurs Schastlivoy Zhizni (A Short Course in How to Lead a Happy Live), among
others.
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CHANNEL ONE ABROAD
Channel One Russia’s International output is perfectly tailored to the specific demands of each
region’s TV audience, taking different time zones into account.
Channel One Russia is the largest
and most authoritative Russianlanguage channel, and a reliable
source of information for more than
250 million viewers
throughout the world.
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A CROSS-SECTION OF RUSSIAN NATIONALS
TRAVELLING ABROAD
Most Russians are used to watching TV every day!


The majority of Russian nationals travelling abroad watch TV every day.
More than half of Russian tourists DO NOT speak any foreign languages.
TV program viewership:
Knowledge of foreign languages:
100%
100%
50%
50%
0%
64,6%
68,6%
72,9%
18,8%
21,7%
1,5%
6.8%
2,4%
7,3%
Russian population, 16+ y.o.
Tourists
35,4%
0%
Tourists
Do not speak any foreign languages
Every day
Several times a month
Several times a week
Once a month or less
Speak at least one foreign language
While on holiday, 74% of Russian tourists watch Russian-language TV.* Channel One Russia is developing the
Hotel
Partnership Project for this audience.
Sources: TNS Russia, M Index survey, Russia, cities with populations of 100,000+, Q1 2014.
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CHANNEL ONE IN THE WORLD’S HOTELS
About the project
Now, Russian speakers travelling abroad on tourist or business trips have a way of watching their favourite Channel One
programs in their hotel room. Channel One broadcasts in Western and Eastern Europe, South-East Asia, North America
and Australia.
Thanks to 10 years of the Hotel Partnership Project, hotels outside Russia can connect to Channel One free of charge.
Anyone travelling abroad can become a member of the Project or check the availability of Channel One on
1tvrus.com/hotels/. Our strategic partner for the project is the Russia Federal Agency for Tourism.
Russians make more than 54 million trips abroad every year*.
* Source: the Russian Federal Agency for Tourism, 2013.
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CHANNEL ONE RUSSIA
HOTEL PARTNERSHIP PROGRAMME
Benefits of participating in the project:
 Increased numbers of tourists
In total Channel One Russia has 250
million viewers worldwide;
 Additional marketing support from the resources of the hotel project: banners, news, and detailed
information about the hotel on the project’s website: 1tvrus.com/hotels;
 Ease of connection – access via all satellites that broadcast the world's most popular channels;
 Meeting the needs of tourists and strengthening their loyalty.
 It’s free of charge for hotels!
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19, Akademika Korolyova Street, Moscow 127427, Russian Federation
Tel.: +7 (495) 617 5580, Fax: + 7 (495) 617 5114
eng.1tvrus.com