Pizza chain Papa John’s is trying to knead every last bit of Super Bowl publicity it can, it seems.

The official pizza sponsor of Super Bowl XLV is currently hosting a post-Super Bowl promotion called Toppings for Touchdowns.

Any customer who orders a large pizza at regular price online from Feb. 7 to 9 will be able to add seven different topping for no extra cost. Seven is also the number of touchdowns scored on Sunday’s Super Bowl.

They’re not the only restaurant trying to make the Super Bowl go into overtime.

A&W paired with Green Bay Packers wide receiver Greg Jennings, who wears No. 85 on his jersey, to offer an All American Papa single burger for 85 cents.

Jack in the Box, meanwhile, was one of the only restaurants to have an ad during the Super Bowl (Papa John’s pulled out this year, as did Denny’s and a couple others). The ad was used to promote the chain’s new All American Jack burger and to get people to enter its sweepstakes for a spring break vacation.