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The California Travel and Tourism Commission (CTTC) is a private-non profit entity created in 1997 by the California Tourism Marketing Act and approved by the travel industry. CTTC operates under the auspices of the Business, Transportation and Housing Agency and the Agency Secretary serves as Chair of the organization. From 1998 to 2003, the California Tourism program consisted of the originally conceived private-public joint marketing venture partnership of CTTC and the State of California. In the 03/04 and 04/05 FY, the CTTC program operated without the State participation of the public funding – the sole source of California tourism marketing budget was directly derived from the CTTC assessed businesses in the travel and tourism industry. Public funding was again restored 05/06 FY. The sole source of California tourism marketing budget is now directly derived from assessed businesses in the travel and tourism industry.

If you are into luxury cars, you can find almost every type of luxury and classic car there is on the streets and at the dealerships in Beverly Hills.

If you can afford it stay in a bungalow at the Beverly Hills Hotel and be treated like a king or queen. There are also the Le Meridien, Four Seasons, Regent Beverly Wilshire, The Beverly Hilton, Raffles L’Ermitage Beverly Hills hotels as well as several other great hotels.

Have breakfast or lunch and see the stars at the Polo Lounge, eat at Trader Vics, Spagos, Il Fornaio, La Scala, Delmonicos Lobster House, Regent Beverly Wilshire, Benihana, Houston’s and other fine restaurants. All of them provide excellent service and delicious fare.

All of the businesses and merchants in Beverly Hills are used to serving wealthy and discriminating clientel, therefore almost anywhere you go you will be treated with service that is far above average. Unlike the scenes in the movie Pretty Woman I have never run in to rude or snooty sales clerks. Everywhere I have shopped, stayed or dined in Beverly Hills I have been treated very well. Money is money and it seems that the merchants believe that if you can afford to buy their goods or services you are more than welcome in their establishment. Since nowadays it is hard to tell by looks who has money and who doesn’t it’s easier and safer for the merchants to treat everyone as if they are wealthy.

Drive through the residential areas of Beverly Hills. You will find houses and mansions of all architectural styles and sizes beautifuly landscaped with dark green lawns, sculpted hedges, fountains and gorgeous gardens. Even the streets are clean and well tended.

Visit Beverly Hills, if you are rich you will feel right at home and if you are not you will probably, at least for a while, feel like you are.

By the way, even though the city is filled with luxury hotels, shops and restaurants, since not everyone who lives, visits or works in Beverly Hills is rich, there are still plenty of medium to inexpensively priced hotels, shops, restaurants, coffee shops and fast food places.

Experience life in the most glamorous Southern California neighborhood when you vacation in sunny Los Angeles. Crowne Plaza Beverly Hills is a famous Beverly Hills hotel located within walking distance of Rodeo Drive, and a short distance from other LA hot spots including the Hollywood Walk of Fame, Beverly Center, Hollywood Bowl, and sun-drenched beaches. This full-service hotel offers newly renovated accommodations beautifully appointed with stylish furnishings. Crowne Plaza Beverly Hills also features flexible meeting and event space, catering service, onsite dining, and recreational amenities including a 24-hour fitness center and heated swimming pool. Looking for great deals for your California vacation? Crowne Plaza Beverly Hills offers an impressive list of vacation packages and the best online room rates guaranteed.