Smoking Gun lured by LovingOutdoors.co.uk

The agency has been tasked with raising the profile of the outdoor equipment and apparel retailer amongst its target audience, with the aim of driving traffic to the website. Smoking Gun will be focusing on product placement in on and offline consumer media, ensuring that all communications are strongly in line with the retailer’s trading calendar.

Founder, Scott Woodhead, says: “The company has been growing organically to date but we have reached a point in our development where we are able to work closely with and support a PR agency to drive traffic to our site. Smoking Gun PR’s already sterling relationship with the outdoor media really stood out to us and we are delighted to be working in partnership with them to work towards our business objectives.”