UK/USA: Diageo/Burger King: whoops on the whopper (COMMENT)

Diageo has allegedly turned down a revised offer for Burger King. As the dining out market continues to evolve away from fastfood, at least in Western markets, Diageo's deal to offload Burger King looks increasingly vulnerable. Given a choice between carrying forward its vital strategic reorientation and holding out on price for Burger King, Diageo may be forced to compromise.

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