Twitter: Sustainability’s Playground

Twitter hit 500 million member in February of 2012 and some of the users of this micro-blogging service are corporate executives.

According to Susan McPherson, senior vice president with Fenton, a public-interest communications and CSR consultancy, Twitter is well suited for those in the CSR and the sustainability arenas.

“The mantra of corporate social responsibility is transparency and open communications,” McPherson told The Guardian, “and social media channels like Twitter can lend credibility to these communications.”

CSR practitioners are using Twitter to network with their peers, promote their peers, remain up-to-date on news and trends and connect with stakeholders. Our company utilizes this medium to communicate trends in the industry as well as to disseminate information regarding our training programs.

While it’s hard to measure the value of social medial on sustainable business, it keeps consumers informed and involved with the sustainable companies they support. Utilize this forum to connect with thought leaders to expand your knowledge base or provide your consumers with up-to-date information.

Is your company’s sustainability officers on Twitter? Do you engage about sustainability on Twitter?