The IMPACT Blog - Posts from May 2016

As a marketer, you’re likely interested in what makes some ideas or products more popular than others; why they seem to be contagious like a case of chickenpox in a second-grade class. Unfortunately, there is a certain degree of luck involved in virality, bu ...

About 1 year, 3 months, 8 days and 13 hours ago I moved from a small Connecticut town to infamous Los Angeles, California. Moving from Wallingford, CT to LA was not an easy task. The journey cross-country took a ton of preparation, plann ...

As a delivery lead at IMPACT, I am constantly trying to educate myself and learn better, more efficient ways to execute on strategy, all while managing a couple handfuls of clients in addition to my internal team. Being a project manager is a busy job, no dou ...

Happy May, friends! This week, Comcast bought Dreamworks for $3.8 billion, Game of Thrones fans rejoiced as the show returned for its season 6, and Facebook finally rolled out Instagram and Messanger for Windows 10 ...

Happy Memorial Day Weekend, everyone! This week, the National Spelling Bee ended in a tie for the third year in a row, Disney released the first teaser of its live-action version of the classic, Beauty and the Beast, and a new study from Pew Rese ...

Mobile websites have begun to look, work, and perform better than ever as we have progressively begun to consider smaller screens in our designs. The restrictive nature of mobile has forced marketers, ...

In families, they say that the first-born child tends to be the “most intelligent” and successful in life. But as the second child, you can imagine how much this argument grinds my gears. People can be in ...

We all heard the term Mobilegeddon last year. That was the push by Google to optimize its search results to give priority to websites that were completely mobile responsive for the best user experience; a response to the ever-growing amount of peopl ...

Inbound sales is the talk of the town, but like so many things in the business world, successfully shifting your organization to the methodology is far easier said than done. While HubSpot’s VP of Sales, Pete Ca ...

Do you follow your head or your heart? Love it or hate it, this is often a struggle we marketers face. In an increasingly data-driven world, many creatives who entered the marketing world to spin emotional brand stories and channel Don Draper ar ...

Creativity is often compared to a muscle in the body - challenge it and it will grow, but neglect it and it turns into a Netflix-binging couch potato. (Not that there’s anything wrong with that.) Exercising this creative muscl ...

Scott Stratten is an expert in social media and authentic marketing, which he calls unmarketing. According to him, “it’s all about positioning yourself as a trusted expert in front of your target market, so when they hav ...

You may have a great inbound marketing plan in mind, but have you set goals? Have you decided exactly how to measure the success of every effort you or your team are putting in? Creating them can be difficult at times, but it's ess ...

Marcus Sheridan's roar is as big as his reputation. Once a struggling entrepreneur, Marcus is now a renowned speaker, author, and president one of the leading content marketing and HubSpot agencies in the world -- The Sales Lion. Just a t ...

I have a confession. I hate making phone calls-- especially when I don't know who I am calling. Activating credit cards, calling tech support; there's something about not knowing who I'm going to get on the other end of the line during these little moments that just fills me with dread. What makes the ...

In his New York Times bestseller, Steal Like an Artist, Austin Kleon showed us how to steal ideas, combine them, and create something new of our own. It’s the perfect book for those who want to create something, but don’t know where to start or fear the ...

Seth Godin is widely considered one of the godfathers of modern marketing. In fact, Godin’s famous book, Permission Marketing, in many ways, laid the foundation for what would later become inbound marketing. Since 1993, Godin has published 22 books and 18 of those books have been bestsellers. He’s been active in the online mar ...

As a marketer, you’re likely interested in what makes some ideas or products more popular than others; why they seem to be contagious like a case of chickenpox in a second-grade class. Unfortunately, there is a certain degree of luck involved in virality, bu ...