Kem, who is set to appear on the new series of Dancing on Ice, won the hit ITV2 show with partner Amber back in July after remaining 'coupled up' during the series and being voted the public's favourite.

Club Manager Ashley Rodriquez said: "Kem's management contacted the club explaining that the reality TV star had filming and photo shoot commitments in Dubai.

Kem Cetinay (Image: Love Island/ITV)

"We were most disappointed as this was our most popular booking to date with more than 65,000 hits on Facebook alone.

"Kem's Instagram suggests he and his partner have gone on holiday!

"We will certainly be making some phone calls."

Thankfully, The Only Way is Essex star Pete 'The Pirate' Wicks has stepped in to replace Kem.