I have to say even though I love the Dead island games I don't have the slightest interest in a moba version. I can still see people spending to get this access though Also got 4 of these coupons in my steam inventory if anyone is interested pm or ask here and I'll send them on.

This kind of thing has happened before it's by no means a new thing. Landmark for instance allows you to pay for beta access and has also recently gone on to Steam Early Access. I have no idea why someone would pay for a FTP game just to get into the game early, even if you get bonuses that you can use once the game goes live.