The case for smaller government and personal empowerment has never been more clear. And the polls that show minority voters increasingly distrustful of the President demonstrate that, at least on some level, voters are also in a position to reject the big-government promises they have been sold for generations.

But only if the case is made to those voters, directly and on a person-to-person basis.

With the 2012 elections over a year away, it’s a good time for campaign organizations, party committees, and non-profits on the right to begin trying to make inroads into communities where they haven’t had much success. It may take the form of voter registration or straight party recruitment efforts.

It will still be low-yield; the cost per registrant will be high in the early going. That’s the price of ignoring those communities for so long. This wouldn’t be about volumes of new party voters, though. Unlike many of the failing government programs that have been used to buy these communities’ votes in the past decades, this would be a legitimate investment in the future.