Job Purpose: To provide effective support to the Chief Executive and Executive team in
developing, managing and delivering a marketing and communications strategy.
Main Accountabilities:
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To prepare, monitor and review an annual marketing and communications strategy in
line with the adopted Corporate and Business Plans;
To manage the implementation of the strategy through co-ordination and liaison with
the Executive team;
To develop and maintain effective media relations locally, sub-regionally, regionally
and nationally and produce media briefings, releases and events to promote
awareness of the core business, key priorities, progress and achievements of the
company including production of a summary Business Plan and Annual Report and to
ensure that media enquiries are co-ordinated effectively;
To develop, implement and promote the brand of Preston Vision Limited (PVL)
through all communications and marketing activity including website development
and management;
To advise on the use of public relation suppliers ensuring that such use adds value
and that the procurement of suppliers is managed effectively and efficiently to
achieve agreed objectives and value for money;
To manage an external stakeholder programme including the co-ordination of
stakeholder briefings and other communication events;
To contribute to the development of the Corporate and Business Plans and coordinate appropriate consultation forums to ensure that feedback is received on
company priorities and performance;
To ensure that promotional and consultation arrangements in support of projects are
delivered to a high standard;
To be responsible for overall customer service standards ensuring that a high
standard is consistently achieved;
To advise the Chief Executive and Executive team of all aspects of communications
and marketing and to contribute fully to the work of the Executive team;

Impact and Influence:
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The postholder is expected to develop, manage and implement a programme of
activities which enhances and protects the reputation of PVL, securing best value in
resourcing the programme and providing regular monitoring and evaluation of the
programme;
The postholder is expected to communicate, negotiate, network and influence
effectively with a wide range of audiences, both internal and external, establishing
positive relationships that generate confidence and trust;
The postholder will be responsible for managing the marketing and communications
budget, ensuring compliance with all financial reporting, monitoring and procurement
procedures.

A senior communications or marketing role within the public and/or private sectors,
ideally within the regeneration industry;
Managing and implementing marketing and communication plans, managing
external suppliers and managing and reporting on budgets;
Managing media relations and preparation of materials and news releases for
national, trade and regional media;
Thorough understanding of all aspects of effective communications within the public
and private sectors;
Knowledge of the policy framework for regeneration including government policies
and PVL’s core business;
Knowledge of key economic, physical and social drivers in Preston and environs
and of its key stakeholder groups including those within the media, national and local
government and local communities;
Financial management skills.
A Degree or equivalent qualification;
Membership of the IPR/CIM or equivalent;
Evidence of Continued Professional Development

Key/Behavioural Competencies
Leadership and People Management, Decisive, Organisation and Planning, Negotiation,
Problem Solving, Creativity and Innovation, Commerciality, Flexible, Partnership Working,
Positive, Results Focused and Skilled Communicator.
Other Relevant Information:
This post requires the postholder to act flexibly and undertake other duties and
responsibilities commensurate with the post as directed by the Chief Executive.