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Friday, April 27, 2012

Missed you - Social Media Marketing Training - Report

For those who missed the Social Media Marketing Course. Here is a brief report, complete with video lecture of the proceedings, of this extraordinary training that was conducted by the specialist in the subject Prof. Jyotindra Zaveri (known as Jyoti), on 21st and 22nd April 2012 at Pune, India."We missed you !"

Prof.
Jyoti Sir introduced various digital platforms such as LinkedIn, YouTube,
Twitter, Google plus, Facebook, Blog, and so forth. He explained how to leverage Facebook, Twitter,
and LinkedIn for marketing and brand building.
He gave case studies of foreign as well as Indian companies that are
using social media, and how it has increased their marketing effectiveness.

He gave away printout
of his 132 slides PowerPoint presentation, to harness the power of Facebook,
Twitter, and LinkedIn to get found by more potential customers, develop
meaningful relationships with industry leaders, and position as an expert in
your field. The presentation, which was used
for discussions, is also published; subscribe to this blog and then email to get the complete PowerPoint slideshow free.

He gave guidelines on
preparing BLOG RULES or Social Media Marketing Policy document.

Some of the topic
that were discussed:Why social media is
important for business.Web Analytic - How
to measure results from your social media marketing efforts, and so on.He gave tips on ‘How to Use Facebook, Twitter,
LinkedIn for Business’ .Topics such as:
“What if someone posts a negative comment on the blog”, “Total cost of
ownership (TCO)”, “How much time the SMM initiative takes to start showing the
results?” etc., were explained.

Prof. Jyoti sir emphasized on publishing proper
profile with own foto.He also narrated
some example to say that SMM is good, bad and can become ugly too.

He elaborated on the web analytics report and gave
examples of insight, available from YouTube. The graph, charts and
real time reports informs the marketing executive about the status of the
advertising campaign. He gave many examples of companies that have
already started social media marketing in a big way, such as Waghbakri tea,
Pantaloon, Tata Nano, Gucci, etc. He said, “Plan your time on social
media sites, and do not be carried away”. Limit your time depending on
your goals.Few movie clips and
PowerPoint presentations were used to explain the basic concepts.

Encouraging feedback were received from all
participants.Mr. Chandrakant Golcha,
CEO, Educare, thanked participants, and Prof. Zaveri.