Why? Here’s Monster’s official explanation, which would have been way more fun if it had hired an ad agency to deliver it:

While we have utilized it very successfully in past years by surrounding noteworthy in-game advertising with unique promotions and social content, it (Super Bowl advertising) doesn’t fit with our current marketing strategy. Right now, we are ruthlessly focused on maximizing the audience of job seekers we deliver to our customers and we are continuing the approach we started in 2012 which has led to the best job seeker traffic in the industry.

Here’s equal time for CareerBuilder’s explanation:

The Super Bowl has been a good investment for us over the years. We decided to pursue other marketing opportunities this year, not only promoting the CareerBuilder brand, but also specific offerings and differentiators.

R.I.P.

Interview Pheromones for Men

Do your male candidates have the skills, the talent, and the experience you want, but they all seem to lack that spark that ignites passion in hiring managers? They may need a dose of The Gilroy. With testosterone-laced pheromones flying all around the Superdome Sunday, it was probably to be expected that some company would bottle the stuff.

True Pheromones has. Announcing The Gilroy, the company claims its special mix of Alpha and Beta Androstenol and Alpha and Beta Androsterone “make women feel that men are well mannered, friendly and straight forward to approach and initiate conversation with.” Not only that, but “women get the impression that the user is a relaxed and peaceful alpha male. The pheromones give a feeling of safety, security and reliability. Furthermore, men give off a comforting and enjoyable feeling to those around them.”

If that’s the feeling your otherwise rockstar male prospects should be conveying, then get them to try The Gilroy.

Who could make this stuff up?

Share this Entry

About the Author

John Zappe is Editor of The Fordyce Letter and a Contributing Editor to ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. Never a recruiter, he instead built online employment sites and sold advertising services to recruiters and employers.

Besides writing for ERE, John consults with digital content operations, focusing on audience development and content marketing. And when he's not doing either, he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

What could be more frustrating than working for months interviewing and selecting the perfect candidate, only to have them not to show up on their first day of work? Unfortunately, it is becoming increasingly common for new hires to walk away from an offer that they have already accepted, or even worse, become…

Despite the fact that we know women make up the largest portion of consumers in the world and have more power and influence than ever, women are leaving the workforce in droves. The conversation with these women begins with talent acquisition, where leaders have the opportunity to make an impact on this. Talent…

Every month, I look at the most liked and shared recruiting content on Facebook, Twitter, and YouTube, and pass their best practices on to you. Here’s how three top brands are effectively engaging job-seekers on social platforms and what you can learn from their success. Kohl’s Gets Personal on Facebook This week, Kohl’s…

Recruiting Is Literally the Last Function to Measure It’s Output Quality Quality is such an easy-to-understand thing. It is an improvement in performance above and beyond the ordinary. Since the 1980s, every internal corporate business function has found a way to measure the quality of its outputs, whether they are products or services….

I have been using data to guide decisions for a long time, and I have made a ton of mistakes in analyzing that data that has led to bad results. There’s a reason people say “garbage in, garbage out,” but how do laypeople know when data analysis is useful and when it isn’t?…

The whole matchmaking-tool thing — startups developing algorithms to better match job candidates and employers — kicked into high gear a few years ago and has expanded faster than you can say eHarmony, White Truffles, Booyango, TalentBrowser, and if I keep that list going we’ll need to buy an extra server. Out of Mississippi comes a new…

Recruiting is a numbers game, but that doesn’t mean the only number that matters is the one with a dollar sign in front of it. Many organizations wonder how they can land top candidates without paying above-market compensation, and without getting into costly bidding wars for talent. The answer is complicated: different candidates…

In sharp contrast to the so-so financial results of the other publicly held careers publishers, LinkedIn today released numbers so far above expectations that one news service said the results “crushes” the estimates. Where the average of financial forecasts put the earnings per share at 30 cents on $679.8 million of revenue, LinkedIn…

Almost all organizations these days are struggling to recruit top talent. But most fail to realize that the primary reason why they’re coming up short is that they are using outdated recruiting strategies and approaches. Yes, it’s time to realize that if it has been several years since you have invested heavily in…

Despite continuing to see erosion in its North American business, Monster beat Wall Street’s financial expectations for the second quarter. Its stock price jumped almost 10 percent on the news. The company reported earning 10 cents a share on total revenue of $180.4 million. Analysts were forecasting 8 cents after excluding certain expenses….

About ERE

ERE serves corporate recruiters and talent acquisition professionals by providing news and insights about the recruiting industry, opinions on what's hot in the talent acquisition space, and evaluations on the best technology for recruiting.