Abstract

This IDC study discusses the U.S. smart speaker market shares for 2018.

"The smart speaker market continues to advance at a rapid pace in terms of both the number and types of products entering the market and rising levels of consumer awareness and adoption of these devices," says Adam Wright, senior research analyst for IDC's Consumer Internet of Things research program. "Although Amazon has held a commanding lead in terms of market penetration for some time as a first mover in the market, Google is continuing to make noticeable strides in closing the gap. Taken together, in 2018, Amazon and Google accounted for 87.3% of the total market in terms of shipments. As more consumers become aware of smart assistant–embedded speakers, competition for the top spot will be fierce — especially since the smart speaker is emerging as the central gateway for consumers to interact with their broader ecosystem of smart home devices and services."