Marketing Sustainability Through Giving: How to Leverage a Community Movement

Walker’s book tells her own story. At 33 she was a successful advertising professional and a newlywed. But just a month after her wedding, she was diagnosed with the autoimmune disease multiple sclerosis. Walker quickly found herself very sick and deeply depressed, facing what felt like insurmountable challenges. When she called on her friend and healer for some much-needed sympathy, Mbali Creazzo gave her a unique prescription: She encouraged her to give away 29 gifts in 29 days. Creazzo told her, “by giving, you are focusing on what you have to offer others, inviting more abundance into your life.” Reluctantly Walker started the challenge, and soon experienced greater abundance and increased physical and mental health. She hasn’t stopped giving since and, as a result, she’s created a strong movement with nearly 14,000 others in 42 countries taking on the same feat.