"Reed's Natural Energy Elixir is a next generation energy drink that is
fundamentally different from current energy drinks," stated Christopher
Reed, Founder and CEO of Reed's, Inc. "Current energy drinks borrow from
the health of an individual by providing an artificial boost from
stimulants like caffeine. The long term effect of our beverage is to
increase your basic health and energy levels and not to run you down." Mr.
Reed added, "We look at it as a product for consumers who were previously
not interested in energy drinks because of the 'spike and crash' syndrome,
and the inclusion of artificial ingredients so common to mainstream energy
drink products. Reed's Natural Energy Elixir is different, it's 'Real
Energy, Naturally.'"

Mr. Reed continued, "Because of our diligence in crafting the Energy Elixir
from only the finest ingredients, this is an energy drink that the natural
food retailers will carry, unlike the mainstream energy drinks, which have
ingredients that would never find their way onto natural foods retailer's
shelves. We therefore believe there is a very large, untapped market, the
natural foods consumer, for our Reed's Natural Energy Elixir."

The Reed's Natural Energy Elixir contains the following functional
ingredients:

As part of its latest consumer survey into the market, market analyst firm
Mintel International Group LTD reported that, "In the five years between
2008 and 2003, 24 million more Americans were drinking bottled water with
11 million additional consumers turned to sports drinks." Younger
consumers in particular were picked by the analyst as, "Playing a major
role in shifting demand," as energy drinks consumption was also found to
have doubled by 2008 to 34.5 million consumers, from just about 17.4
million consumers in 2003.

According to just-drinks, a leading publisher of global drinks industry
information, in their latest report titled, Global Market Review Of Functional Soft
Drinks - Forecasts To 2014, they stated that, "With the health and
wellness trend well set, the Functional Soft Drink (FSD) market is forecast
to continue growing over the coming five years."

Reed's, Inc. makes the top selling sodas in natural food markets nationwide
and is currently selling in 10,500 supermarkets in natural foods and
mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in
the beverage industry, being brewed, not manufactured and using fresh
ginger, spices and fruits in a brewing process that predates commercial
soft drinks. In addition, the Company owns the top selling root beer line
in natural foods, the Virgil's Root Beer product line, and the top selling
cola line in natural foods, the China Cola product line. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores,
mainstream supermarket chains, retail stores and restaurants nationwide,
and in Canada. For more information about Reed's, please visit the
company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

Some portions of this press release, particularly those describing Reed's
goals and strategies, contain "forward-looking statements." These
forward-looking statements can generally be identified as such because the
context of the statement will include words, such as "expects," "should,"
"believes," "anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals and strategies,
actual results could differ materially from those projected in the
forward-looking statements as a result of a number of risks and
uncertainties. These risks and uncertainties include difficulty in
marketing its products and services, maintaining and protecting brand
recognition, the need for significant capital, dependence on third party
distributors, dependence on third party brewers, increasing costs of fuel
and freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business plans of
Reed's, its reputation in the industry or its expected financial return
from operations and results of operations. In light of significant risks
and uncertainties inherent in forward-looking statements included herein,
the inclusion of such statements should not be regarded as a representation
by Reed's that they will achieve such forward-looking statements. For
further details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB and Form
10-Q, as filed with the Securities and Exchange Commission, as they may be
amended from time to time. Reed's undertakes no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future events, or otherwise.