When
Creative Options' new Safety Intelligence Portal kicks
into high gear in the first quarter of 2011, it's bound
to be out in front, miles ahead of any other driver and
fleet safety data management process. When organizations
see how this portal gathers data continuously from
sources such as government records, individual driver
performance stats, incident records and vehicle
telematics and then displays it on one central,
easy-to-read, color-coded site, they will never look
back.

Organizations stand to get significant mileage from this
revolutionary system. Now, they have one central hub to
go to for actionable information from all available
safety data. This information puts them in the driver's
seat. It enables and empowers them. They can affect
change; reduce risk, manage safety processes and help
prevent accidents. The results? A healthier bottom line,
due to reduced accident costs and penalties, an improved
corporate safety image and safer highways for all
drivers.

Designed to
keep track of numerous data feeds, the new proprietary
portal identifies leading indicators of risk and
determines high-risk employees. Along with safety, it
also promotes efficiency. No longer do organizations
have to bear the burden of collecting, cross-referencing
and consolidating data, and then coming up with
communication and action plans. "How’s My Driving?"
reports will no longer stack up until someone has the
time to sift through them and follow up. Now, managers
can find out the safety status of their fleet, location
or an individual driver with the click of a mouse. Red
means "high-risk," yellow "action-required" and green
"doing well." Individual drivers can also track their
own safety status, displayed using the same color code.
Drilling down, they can find out why they score what
they do, and the criteria used to determine their
current status.

The Safety
Intelligence Portal launches at a particularly opportune
time, as organizations prepare for and respond to CSA
2010, an initiative developed by the Federal Motor
Carrier Safety Administration (FMCSA), together with
state partners to reduce commercial vehicle crashes,
fatalities and injuries. Noncompliance can result in
costly regulatory intervention strategies including
off-site and on-site investigations, notices of
violations, fines and penalties up to and including
commercial carriers losing their license.

The Schwan
Food Company, which operates a fleet of 6,800 trucks in
48 states, saw the value of the portal immediately.
Randy Sharbano, VP and Assistant General Council at
Schwan's Shared Services, a subsidiary of The Schwan
Food Company, values having an automated tool to help
corporate managers, depot managers and individual
drivers perform their jobs effectively. Partnering with
Creative Options for this driver and fleet safety
management system was a natural move for Schwan's, as
they have contracted the Waterloo, ON, Canada firm for
their employee communication and awareness materials for
8 years. Employee-friendly programs include a
custom-built software program, branded "Safe @
Schwan's," educational posters, quizzes and manager's
guides.

Creative
Options Managing Director, Pat Quinn, cites the high
value of the portal to any organization with mobile
employees, "Reducing even one serious accident would
provide a positive ROI for the installation of the
Safety Intelligence Portal." The Safety Intelligence
Portal will provide an enterprise solution for safety
and compliance management personnel to easily and
effectively manage, engage and communicate with
employees. A guiding principle of the platform was to
enable organizations to "self-heal" with personalized
and automated corrective actions providing organizations
with a powerful tool to reduce incident rates. The
visionary leadership displayed by Schwans and Creative
Options (Protiviti) is continuing to introduce leading
employee safety solutions and creating a paradigm shift
in the safety industry.