WIFM (What's in it for me) is an exclusive, quarterly, bilingual lifestyle magazine offering readers a balanced coverage of business, lifestyle and key happenings in Tokyo along with our own recommendations to explore new opportunities in this great city.

With dozens of pocket maps on Tokyo’s subway system, nothing really measures up to the iF Communication Design Award-winning map by Vollmer Design that was launched this April.

A hybrid version that gives station names visual priority over confusing numbers, it also has topographical data that may not necessarily be related to trains but this really makes sense as it easier for people to get their bearings in the real world when using the map.