Why Xerox (XRX) Shares Are Gaining Today

Shares of Xerox (XRX) are gaining Thursday following the rollout of the new Vehicle Passenger Detection System.

NEW YORK (TheStreet) -- Xerox (XRX) was gaining 2.2% to $11.76 Thursday following the launch of the company's Vehicle Passenger Detection System.

The new Vehicle Passenger Detection System helps enforce HOV/HOT lane rules on highways by identifying the number of passengers in a given vehicle. Xerox says the system can accurately identify the number of passengers in a vehicle with 95% certainty as speeds from "stop-and-go to 100 mph."

"Today, officers must park on the shoulder of a highway and quickly merge into traffic to chase down the violator, putting both the officer and the public at risk," vice president, CTO, Government & Transportation Sector at Xerox Mark Cantelli said in a press release. "This detection system automates the process and improves safety through the use of high-quality images and the generation of an evidence package."

The system was design to help tolling companies manage HOT lanes and law enforcement agencies looking for better HOV enforcement. Xerox says the system can also provide analytics for agencies looking to improve roadway management and traffic patterns, and measure vehicle occupant statistics.

TheStreet Ratings team rates XEROX CORP as a Buy with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation:

"We rate XEROX CORP (XRX) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures, attractive valuation levels and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity."