Crozier fashions new post at Asos

Adam Crozier, the former ITV boss, watches from the royal box at Wimbledon last yearGLYN KIRK/AFP/GETTY IMAGES

Adam Crozier, the former chief executive of ITV and Royal Mail, is to be to the next chairman of Asos, the British online fashion retailer.

Mr Crozier, 54, will replace Brian McBride, its chairman since 2012.

Asos sells about 85,000 branded and own-brand products on its web and mobile platforms. It has 16 million customers. In November the retailer overtook Marks & Spencer in stock market value. Asos shares rose 160p — or 2.6 per cent — to £62.8218p in early trading.

While opinions on his time at Royal Mail are divided, Mr Crozier won plaudits for turning around ITV’s fortunes by expanding its studio division and repositioning the group as an international content provider.

He became chairman of Whitbread, the Premier Inn and Costa…

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