Sponsorship

Holden Sponsorships

Holden is committed to its corporate and community relationships, engaging through a variety of sporting properties.

NRL

There is nothing more exciting than the exhilaration of a try. As the official car company of the National Rugby League, we are proud to be the naming rights partner to the Holden State of Origin, Women&CloseCurlyQuote;s State of Origin and the inaugural Women&CloseCurlyQuote;s Premiership Season. It&CloseCurlyQuote;s exciting to see the talent come through the ranks and out on to this country&CloseCurlyQuote;s biggest sporting stage.

CREATING POSSIBILITIES

Junior State of Origin

This year we brought to life the state rivalry of the Origin series, pitting seasoned professional and QLD Maroon Dane Gagai, 2017 State of Origin Player of the Series against superstar James Tedesco of the New South Wales Blues. Together, they brought their junior clubs with them to Melbourne’s MCG to compete at half time of State of Origin Game 1 in the ultimate showdown for state victory, the Junior State of Origin.

Surf Life Saving Australia

Chippies and seagulls, rashies and sunscreen, Holden cars and Surf Lifesaving flags. Nothing goes together quite like these two iconic Australian brands. As Australians, the beach is practically in our DNA, so it was only natural that we teamed up with Surf Life Saving Australia to help keep Australia's beaches safer.

NRL Ambassador

FORMER AUSTRALIAN CAPTAIN

Cameron Smith

Not only can Cameron Smith tear up the rugby league field, but his ability to be a role model beyond the sporting arena is what makes him such an inspiring athlete. Cameron drives a Colorado.

SIDE BY SIDE

Collingwood

Holden is passionate about all things sport - and what better way to champion sporting legends than through being a Premier Partner of the Collingwood Football Club. We are standing proud beside the club, as they aim to go one better in Season 2019 and hopefully claim the flag. We encourage all fans to stop by the Holden Centre to grab a coffee and catch the team training.

Collingwood Ambassadors

Scott Pendlebury

MIDFIELDER

Scott Pendlebury

Leading the mighty black and white, Captain Scott Pendlebury is a highly respected force to be reckoned with. Scott drives a Colorado.

Ash Brazill

HALF BACK / WING DEFENCE

Ash Brazill

As tenacious as she is respected, Ash Brazill epitomises not only what it is to be a true athlete, but a true leader. Ash drives a Colorado.

Steele Sidebottom

MIDFIELDER

Steele Sidebottom

A classy midfielder, Steele Sidebottom knows how to deliver under pressure with his versatility proving an invaluable resource to Collingwood. Steele drives a Commodore.

Madi Robinson

WING ATTACK

Madi Robinson

A determined midcourt player who brings unparalleled agility and leadership with her on court. When she's not supporting the development of junior stars Australia-wide, you'll find Madi driving her Trax.

Mason Cox

FULL FORWARD / RUCKMAN

Mason Cox

Approaching the game with a giant stride, Mason Cox picks up a Sherrin and adds a touch of magic. An impressive track record in so little time, Mason arrives on the field with style, much like his Acadia.

Motorsport

Red Bull Holden Racing Team

The real question is, who doesn’t love fast cars? At Holden, Motorsport is deeply engrained in our strong history and we wouldn’t have it any other way. We have partnered with Triple Eight Race Engineering to form the dominating Red Bull Holden Racing Team.

Motorsport Ambassadors

Jamie Whincup

SUPERCAR DRIVER

Jamie Whincup

In and out of the car, Jamie Whincup is a perfectionist. An entrepreneur and all-round talented sportsman, Jamie has a serious need for speed. Jamie drives a Trailblazer.

Shane Van Gisbergen

SUPERCAR DRIVER

Shane Van Gisbergen

A natural born racer, Shane van Gisbergen will drive just about anything he can get his hands on and he’ll do it better than anyone else. Shane drives a Commodore.

Holden Women’s Cycling Team

At Holden we live to turn possibilities into reality, and what’s more inspiring than supporting eight talented female cyclists to fulfil their dream of competing in the Australian National Road Series? Our cycling team helps develop some of its riders to reach the top echelons of the pro American and European ranks.

Central District Football Club

Football is as Australian as Holden. So it’s only natural for Holden to be the major sponsor of the Central District Football Club, South Australia’s largest community football club.