I have to be honest, I didn’t know who Chris Brogan was. I was following him because someone I trusted had him on their follow list.

As I had briefly touch upon in my last post, you are a reflection of the people in your immediate circle so I was trusting that my Twitter Pal had people worth following on her list too.

I made an assumption about Chris based on content I had seen him tweet about and through a Twitter friend. That assumption was 150% correct!

In between singing Itsy-Bitsy Spider and Patty Cake, I downloaded Chris’s free ebook. As I started to skim through it I realized right away that this wasn’t just another one of the million other free ebooks that I would skim through and send to to my trash bin.

The ebook itself is only 15 pages long including the cover. It is called Personal Branding for the Business Professional in a PDF format and contains everything from strategy advice to some considerations to over 100 tactics and ideas on what to do next regarding personal branding.

What is amazing is that Chris has no sign up. No opt in box to capture your info and send you a thousand emails trying to get you to buy something. The book is just FREE…no strings attached.

I will tell you though, you will want to subscribe to Chris’s feed without a doubt.

Much of what Chris wrote was so simple yet it really hit home. Branding yourself with integrity and with what is essentially your own best reflection was well stated in very few words!

Adding valuable content, developing the KLT Factor, authenticity and the issues of being the same, yet different, were all masterfully explained in short, yet sweet paragraphs.

So, who the heck is this guy anyway? I went back to Chris’s About Me page and dicovered that this passing name and face that I had seen Tweep across my screen was truly a master in his field. Take a minute to read about Chris and then make a point to subscribe to his newsletter and his feed.

Whether you are in Social Marketing, Internet Marketing or your just a Mom doing a Blog, take the time to read this free ebook and it will change the way you see yourself.

I’ll be redoing some things in the morning so come back and take a look at how I implement some of tips I picked up from just 15 pages of great content!

2 Comments

Thanks so much for the advice…always looking for good tips. Sometimes feels like there is a mountain of information to wade through so thanks for the direction. Will definitely check it out!
Cheers!
Teri

Crazy really what’s out there, eh? Thanks for the kind words and I’m very appreciative. I have a real live old fashioned book coming out in August called Trust Agents which explains why I don’t need opt-in boxes and the like. : ) There’s a method to my madness. I’m grateful for your post and your link.