Best Buy slashes $100 off Apple Watch prices

Best Buy is trying its darnedest to live up to its name with a new $100 discount on every Apple Watch model it sells. The deep discount brings the entry-level cost of a 38mm Apple Watch Sport down to just $250.

Best Buy started selling Apple’s debut wearable device this August, and Best Buy CEO Hubert Joly singled it out as a hot item during the company’s most recent earnings call — telling investors that “demand for Apple Watch has been so strong in the stores and online.”

This isn’t the first time Best Buy has slashed its own profit margins to unload more Apple Watches. Ahead of Black Friday, the retailer took $50 off the price, while it also offered savings of $100 on select models during Black Friday itself. However, today’s new offer remains one of the best sustained Apple Watch offers we’ve seen.