You know when you get an email and your name is in the subject line or in the opening salutation? I bet you open more of those emails (or at least they catch your eye more). The reason is, it works! Here are some email marketing campaign personalization tips to get more people opening and reading your emails.

If you are capturing subscriber emails and their first name on your email opt-in forms or pop-ups, you definitely want to use that to your advantage. Being able to personalize your email is as simple as using a “name” field in your capture form, pop-up or landing page. Whatever you actually label that field is up to you, but typically you just need someone’s first name to personalize your email campaigns.

Once you have a subscriber’s name, you can simply just select the “name” field, for example, where you want their first name to appear. On your end in your email service editor, you might see a code (also called a merge tag) such as {name} but that just lets you know you are inserting the “name” field.

Your subscriber will see their name on their end when they get the email, or whatever they entered in the “name” field when they subscribed to your list.

Email Personalization Best Practices

When personalizing your email campaigns, don’t overdo it. You don’t ALWAYS have to use someone’s name. Sometimes you might want to use it in the subject line and then not in the email body. Or you might want to switch that up – not in the subject line but do use it in the email.

Yes, personalizing your emails can connect more with your subscriber. Remember, even if your email list has 10,000 subscribers, you are still writing to one person. So, write as though you were writing a letter to just one person.

Sometimes, it might make sense to use their name more than once. For example, if you want to circle back to a point you’re making, or if you want to address the person again.

So, Mike, whatya say? Are you in for the training tomorrow?

Well, Sarah, that’s all I can reveal at this time. We’ll unveil the rest during our official launch tomorrow.

One of the most powerful aspects of email marketing is using an email automation series. You can create an email automation for free with MailerLite.

If you’re not quit familiar with them, email automation (also known as an autoresponder) is simply a series of pre-written, scheduled emails that are automatically sent. In most cases, this happens when someone joins your subscriber list. With MailerLite, they are known as Automation Workflows.

There are a lot of benefits to using email automation. It saves a ton of time. It allows you to plan out your emails, eventually leading people to what you want them to do. It creates an on-going conversation with your email list subscribers to build trust and authority.

Sound good?

Good. So, here’s how to use MailerLite’s free email automation tool to build your own customized automation. Be sure to scroll down to the bottom of the post for an on-screen, step-by-step, awesome video tutorial.

Please note that some links below may include my affiliate link. If you decide to purchase any of these products or services through any of these links, it will be of no extra cost to you, but I may receive a compensation.

Growing your email list isn’t easy. Dose it seem like no one is paying attention to you? There are a few proven secrets the pros use that you can start doing now to get more email list subscribers.

Above all, the focus should be on providing value to your visitors. It’s not about you growing your list. It’s about sharing your expertise and passion with your audience. Help them solve their problems. Answer their questions. Do this and you’ll have people WANTING to join your email list.

Here are a few ways to do that:

Tell People WHY They Should Join Your Email List

This is one of the biggest things people miss. If you’re just asking people to “join my newsletter” or “sign up for my email list” that’s not nearly enough.

Seriously, would you enter your email address? I wouldn’t.

If you want more people signing up on your email list, tell them WHY they should. What’s in it for them? What value will they get? Here are some examples:

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