World Kid’s Fireworks Exhibition

MUJI to retail new tote bag designs to benefit the kids’ charity

MUJI is delighted to announce it will host an exhibition of children’s artwork and a digital interactive installation by Tokyo-based interactive studio Naked Inc. to benefit Kids Earth Fund, a non-profit organization dedicated to environmental health and global peace. The exhibition will be on view from Thursday, October 20th to November 22nd at MUJI’s Fifth Avenue flagship location.

The exhibition, entitled Kids Earth Project, will feature artwork created by children around the world curated by the Kids Earth Fund. There will also be a digital display of illustrations created by New York City-based kids ages 5-12 during a MUJI-sponsored workshop held at the Fifth Avenue flagship store. These pieces display a sense of purity and simplicity that only children can visualize, reflecting Kids Earth Funds’ mission of opening cross-cultural communication and echoing MUJI’s human-centered approach to retail.

MUJI has selected three of the Kids Earth artworks to be made into limited edition MUJI My Bags, which will be on sale for $5.00 at the Fifth Avenue store for the duration of the exhibit. All proceeds from the sale of these bags will go to Kids Earth Fund to help facilitate their global mission statement advocating peace and conservation.

In addition to the children’s artwork, MUJI collaborated with the digital design studio, Naked Inc., to create an interactive digital firework display, which will be projected on the store wall on the main floor of the flagship from dusk to closing time. Visitors can interact with the project by touching the wall causing the fireworks to sporadically burst across the screen.

A reception will be held at MUJI’s Fifth Avenue flagship to celebrate the opening of the Kids Earth Project exhibition on Thursday, October 20th from 6:00-7:30 PM with brief remarks given by Asako Shimazaki, MUJI USA President, Harumi Torii, Kids Earth Fund CEO, and Ryotaro Muramatsu, Naked Inc. CEO.

WORLD KID’S FIREWORKS EXHIBITION – Opening Reception:

About MUJI
The MUJI name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning “No Brand, Quality Goods.” MUJI started in Japan in 1980 and now has over 414 stores domestically. It opened its first store outside of Japan in London in 1991, adding over 344 since then. MUJI currently operates twelve stores in the US (five in and around New York City, one in New Jersey and five in California). For more information, please visit www.muji.com/us and follow @mujiusa on Instagram and Twitter.

About:

KIDS EARTH FUND
(KEF) is a non-profit organization whose mission is to promote peaceful co-existence and environmental conservation through the medium of children’s art. All KEF proceeds are donated to projects for children throughout the world who suffer from the results of war, poverty and environmental contamination. Since its establishment in 1988, KEF has sponsored and carried out distribution of monetary and non-monetary (e.g. medical supplies, art/education materials etc.) donations. KEF commissions children’s art in order to achieve their global mission, and with the assistance of corporate sponsorships, a selection of children’s paintings are to create marketable products such as calendars, wrapping paper, greeting cards, logo stickers and many more. Sponsorship proceeds help facilitate the global communication of KEF’s mission statement advocating peace and conservation.

NAKED Inc.
Naked Inc. is a Tokyo-based creative agency. Founded in 1997, Naked Inc. creates digital and video projects from projection mapping, 3D projection illumination and music videos for a variety of clients worldwide.