SOTELO 'Strive For Strike' was created since year 2010 inspired by outdoor activities especially in angling recreation and sport fishing. Southeast Asia is very well known for richness of fish species from freshwater to saltwater for sport fishing for serious angler or for fun thus the origin of this brand.

Fishing industry is still developing and a lot of adventure and sector yet to discover. Passion for adventure and with a spirit to develop something that could help you to strike the fish of your dream is our main focus.