"PocketPosters are [...] more environmentally friendly than a brochure and easier to use. They can be placed into a wallet, purse or pocket for later use."

- Tourism Talk, Tourism Saskatoon Newsletter

"Effective advertising means hitting the right audience at the right time. Pocket Posters are an excellent example of this principle. This high degree of targeting ensures that every impression is meaningful; creating a cost-efficient platform that has become a valuable addition to our Festival's communications strategy."

- Trevor Broughton, Shakespeare on the Saskatchewan Festival

"I just wanted to thank you for introducing us to your new Pocket Posters. We've been very impressed with the response. They have become our most popular coupon. We see an increase in return every week and believe we have made an excellent investment."

- Gary B., Bonanza Steakhouse

"Pocket Posters is run as a professional, personal and prompt services, that is reaching markets that we would not be able to reach with our present budget. The Children's Discovery Museum is now becoming well known as a destination for children."

- Promotion Committee, Children's Discovery Museum

"I have had the pleasure of working with Jeff Korte of Veritas Research & Communications. Jeff did a wonderful job of the display for our lobby. Our guests have been very receptive to the pocket posters due to the convenient size making them easy to carry with them."

- Helen Connolly, General Manager, Best Western Harvest Inn

"My family and I found these cards in Budapest, Hungary. They are great! We couldn't be happier with the arrival of this advertising in Saskatoon and our guests love them."

That doesn’t mean smaller companies cannot have an effective marketing strategy. After all, they want to become big companies.

Marketing is basically Psychology after all (or Social Psychology for those who want to get really technical,) and what works well for some may not work at all for others.

Worse, there are some really poor marketing mediums out there that remain popular due to inertia alone. Others are the latest trends and cutting edge, with lots of bells and whistles, but forget that they are supposed to supply a return on your investment. Otherwise, what good are they?

Concentrate on what actually puts people through your door. Everything else is just smoke and mirrors.

At Veritas, we will sit down with you and create a marketing mix that suits your budget and your business.