Does Kickstarter review projects before launch?

Yes we do. Our Launch Now feature uses an algorithm incorporating thousands of data points to check whether a project is ready to launch — things like the project’s description, rewards, funding goal, and whether the creator has previously launched a project.

If the project qualifies for Launch Now, the creator can go live whenever they’re ready.

If a project doesn’t qualify for Launch Now, the creator will need to share the project with us for review before it can launch. We will make sure the project is in line with our rules, and verify that it’s a project with a specific, finite goal — we do not investigate a creator’s ability to complete their project. We may also offer the creator helpful feedback on ways to structure or present their project. This process usually takes up to three business days.