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Friday, April 15, 2011

The 2nd Annual Everyday Heroes Festival begins today in Toronto and across the country. After putting out a call for submissions in November for silent one-minute short films about the environment, they've selected the top fourteen projects and are playing them on Onestop screens in Toronto's TTC subway stations and in malls across Canada. You can also view all fourteen short films on their website. The jury consists of Kathleen Mullen (Director of Programming, Planet in Focus); Brenda Longfellow (award winning filmmaker and Associate Professor: Film Studies & Production at York University); Jed Goldberg (President, Earth Day Canada); Sharon Switzer (video artist and Director, Toronto Urban Film Festival). They will select the winners in each of the categories of Activism; Education; Conservation; Great Ideas. The public selects the Viewer's Choice Award through online voting at their website.

The festival is meant to coincide with Earth Day, which takes place every year on April 22 and is intended to inspire awareness and education about our natural environment.

The festival runs for the next 10 days until April 24.

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EverydayHeroes FestivalApril 15 - 24, 2011

Produced in partnership with Earth Day Canada, EverydayHeroes
Festival helps raise environmental awareness through 60-second silent
films and videos that focus on the ways we can all make a difference.

Fourteen
one-minute films were selected for inclusion in the 2011 festival.
These official selections are being screened on hundreds of Onestop’s
screens in the Toronto Transit Commission, as well as on digital
displays in Ivanhoe Cambridge Shopping Centres across the country, to a
combined audience of over two million people.

Watch for the films during Earth Week. All official selections are also accessible for viewing and voting on the EverydayHeroes Festival website.

April 15 - 24, 2011. A Canada wide festival of one minute eco-films for Earth Week. View the films here and vote for your favourite.The Everyday Heroes Festival is a 10-day public film festival with a national scope, reaching over two million viewers a day.Unique
in North America, the festival plays on Onestop TTC screens in Toronto,
and on screens in malls across Canada. All official selections will
also be featured on the Everyday Heroes Festival website.The 2nd annual
Everyday Heroes film festival takes place From April 15 - 24, 2011. Each
year, at the same time as Earth Week is celebrated around the world, we
showcase truly unique and wholly creative one minute eco-films. We know
that important acts of eco-heroism, both large and small, are happening
every day, all across the country, and we will be sharing those stories
with 2 million Canadians.Submission is free. We accept submissions from all Canada-based filmmakers, young and old, established and aspiring. All films screened are silent and exactly one-minute in length.This year we are asking filmmakers to consider one of four thematic categories: Activism, Conservation, Education, Great Ideas.Each
year we invite a Guest Jury to select the final films and organize them
into our thematic categories. This year our jury consists of Kathleen
Mullen, Brenda Longfellow, Sharon Switzer and Jed Goldberg. See our Jury
page for more information.SCREENINGS ACROSS CANADAEveryday
Heroes plays every 10 minutes on the network of 300 TTC subway platform
screens in 60 stations across the Toronto. The festival also plays once
every 5 minutes on screens in 35 Ivanhoe Cambridge Shopping Centers in communities across the country.FEATURED ONLINEFinalists
are also featured on the Everyday Heroes website, where viewing and
voting takes place during the festival. Films continue to be available
year-round, which means that there is an ever-growing library of films
from past festivals. We encourage viewers to rate and comment on all the
films in our collection throughout the year. - -
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Everyday Heroes Festival is co-produced by Onestop Media Group and Art for Commuters, in partnership with Earth Day Canada.ABOUT EARTH DAY CANADAEarth
Day Canada (EDC) is a national environmental communications
organization mandated to improve the state of the environment by
empowering Canadians to achieve local solutions. Since 1991, EDC has
been coordinating Earth Day/Earth Month events, and creating successful
community programs and award-winning artistic and media projects. EDC is
a registered charity, and the Canadian arm of Earth Day Network. With
over 3,500 affiliated community-based organizations and 5,000 member
organizations, EDC operates year-round to provide resources,
user-friendly programs, and networking assistance to help Canadians help
the Earth. www.earthday.ca

ABOUT ONESTOP MEDIA GROUP

Onestop
Media Group is a world leader in the development, operation and
innovation of Digital Out-of-Home (DOOH) Media. Onestop owns and
operates Canada’s largest portfolio of DOOH properties, collectively
reaching a Canadian audience of over 2,000,000 viewers daily.
Experience, innovation and flawless customer service drive Onestop’s
success and industry leadership. For more information on Onestop’s
National portfolio of DOOH Networks visit: www.onestopmedia.com

ABOUT ART FOR COMMUTERS

Art
for Commuters (A4C) introduces a general populace to contemporary art
by initiating unique, thought-provoking projects and festivals that
reflect urban experiences and address urban issues. Other anual projects
include the Toronto Urban Film Festival, Contacting Toronto, DRIFT and StrollCity. The
organization was founded in 2007 by Sharon Switzer; other members
include Jean-Paul Kelly, Lori Newdick and Claire Sykes. A4C has brought
over 450 unique artworks to the commuting public since its inception. www.art4commuters.com