What happens when Seattle Seahawks cornerback Richard Sherman disguises himself as a Lyft driver and picks up unsuspecting passengers?

Lyft wanted to find out, so the ride-hailing giant teamed up Sherman for the latest version of “Undercover Lyft,” a video series that puts famous athletes like Danica Patrick and Jerry Rice in the driver’s seat to fool riders.

“My name is Richie,” Sherman, donning aviator sunglasses and a hat covering his dreadlocks, tells a rider. “I’ll be the best driver you’ve ever had.”

“I just came back from Hawaii with some of my friends. I try to make sure I go every year. There’s like 50 of us. We even see some guys who we don’t really like so much from work, but, I mean, that’s part of the job.” (Sherman is referring to the Pro Bowl)

“2011 was the first year, and they had this cocky little corner who was a rookie named Richard Sherman.”

“I like the talking guy, the Richard Sherman guy. He’s OK.”

“It seems like knows what he’s doing, but at times it’s like, does he?” (Talking about Richard Sherman)

My favorite part is the woman who immediately recognizes Sherman and blurts out “what the f***” just a few seconds after sitting down inside the car.

Sherman, whose second child was born earlier this month, is certainly a busy man off-the-field, inking sponsorship deals with companies like Oberto, T-Mobile, and Amazon while selling merchandise on his site.

Taylor Soper is a GeekWire staff reporter who covers a wide variety of tech assignments, including emerging startups in Seattle and Portland, the sharing economy and the intersection of technology and sports. Follow him @taylor_soper and email taylor@geekwire.com.