Resume

I am a positive leader of small and mid-size development and marketing teams that have consistently created high-trafficked, high-transaction websites for enterprise businesses such as FORTUNE 500® company, DaVita Inc., and mid-sized TollFreeForwarding.com. My successes include:

Building out work environments with networks, clients and servers including Windows 2003/2008 server family.

Delivering positive ROI implementing ‘Green’ technology such as VMWare and Microsoft Hyper-V virtual server solutions which reduce: energy costs, collocation space and fees, as well as a reduction in server maintenance fees.

Years of experience running my own business helps me translate senior executive’s business goals into realized technology solutions by being a highly effective communicator, preparing budgets, project plans and developing on Agile and Scrum practices and methodologies.

Working with and managing marketing and development staff to properly market the latest developments, coincide marketing with development releases, implement email marketing solutions, mobile device and social media network support, Google and Omniture analytics, Google AdWords, search engine optimization (SEO) strategy, event and direct marketing as well as various audio and video production from podcasts to television commercials.

Medium-sized, privately-funded telecommunications company specializing in domestic and international toll-free, national and local phone numbers with software as service (SAS) support for call forwarding, voicemail, fax and virtual PBX.

Instituted an Agile / Scrum work environment from the top down, companywide throughout all departments (directly supervising development and marketing) radically improving efficiency, communication and productivity. These new multi-disciplined teams push several executive business initiatives transparently at once, delivered constant ongoing iterative releases and provided many individuals the opportunity for new leadership opportunities.

Developed new multi-team performance bonus programs that are built on team incentives, shared responsibilities, as well as a peer review processes. The results were a more fairly accepted bonus program over annual reviews. Team issues were caught, addressed and fixed in real-time scenarios making critiques more timely and praise more often.

Established development, staging and production software work environments, tools, policies and practices. This gave development and marketing a solid working platform. Instituted virtual server environments with both VMWare and Microsoft Hyper-V solutions, which eased server maintenance issues and costs, reduced energy consumption costs and expensive datacenter storage fees. This prepared us for redundant co-location and disaster recovery sites.

Integrated hosted, enterprise customer service solution, Zendesk, to track and meet customer service level agreements (SLA), issues, communications and defects. This added visibility into customer issues where email and CRM alone had existed before. Reps could properly categorize and escalate urgent and critical customers with more visibility and transparency. This provided immediate improvement in customer satisfaction surveys, and provided traceable means for upsell opportunities.

Audio and Video production for instructional and marketing videos as well as audio podcasts.

Built and maintained internal eCommerce store for 35,000 employees. This acted as a marketing materials fulfillment, shipping and accounting process to deliver marketing goods and materials to more than 1,600 facilities. The store also provided means for individual employees to own company branded goods and apparel.

Greatly improved existing development, staging and production software work environments migrating old systems to newer VMWare instances. Established the use of tools, policies and practices. Worked with several technical and marketing teams in multiple locations in the US.

Velocity Interactive Consulting,Inc.
1997-2007
Owner

Started a small consulting practice with up to 16 employees providing custom, online marketing, CRM and development solutions to a wide range of clients including: Yahoo!, DaVita Inc., Amgen, Royal Caribbean Cruise Line, theParkingSpot.com, Pritzker Realty Group and Hyatt Hotels.

Online marketing strategies through SEO / SEM development initiatives

eCommerce development and integration

Customer Relationship Management (CRM) deployment and integration

Custom website, intranet and systems integrations

Creative design, development and management for consistent marketing brands