Samsung's mobile president JK Shin writes in an email from February 2010, the difference between Apple's user experience (UX) and Samsung's user experience is the difference between "heaven and earth."

Shin also says that he hears things like, "Let's make something like the iPhone."

We're not sure if that's internally or externally, but either way, it works in Apple's favor. Apple is trying to establish that Samsung was copying Apple's work. And clearly, Samsung felt pressure to make something like the iPhone.

As you can see in this email excerpt, which includes both of those quotes, Shin didn't think Samsung's Omnia phone from 2010 was up to the standard of the original iPhone.