Brice Cox was named assistant speed, strength, and conditioning coach at Coastal Carolina University in 2012. He oversees men's basketball, men's and women's golf, and assists with football.

Previously, Cox served as director of athletic performance for men's and women's basketball, women's volleyball and women's tennis at Northwestern State University in Natchitoches, La., from 2010 to 2012. He also spent one year at the University of Arkansas as assistant athletic performance coach for men's basketball and was responsible for nutrition services and assisting with day-to-day tasks for men's basketball. He also attended graduate school at the University of Arkansas.

Cox received his bachelor of education degree in 2008 from Culver-Stockton College, where he was a member of the men's basketball and football teams. With a career cut short due to injury he quickly took on the role as assistant coach for men's basketball.

Cox holds certifications from the United States Weightlifting, and Cincinnati Sports Medicine Research and Education Foundation and Sportsmetrics in ACL injury prevention. In 2014 he received certification from the Collegiate Strength and Conditioning Coaches Association as a strength and conditioning coach along with certification from the Gray Institute in applied functional science. He is the son of Jamie and Nancy Cox from Bowling Green, Mo., and has two brothers, Justin and Ryan Cox.