In recent years, a number of PC hardware manufacturers have latched onto the eSports phenomenon. Whether it comes from a desire to connect with the gamer crowd, or the simple economic imperative of "give the customer what he wants," many companies are embracing the hardcore PC gamer, and Cooler Master is no exception. Under the CM Storm imprint, Cooler Master has been putting out a variety of products aimed specifically at the hardcore gamer, including mouse pads, case fans, and of course, cases.