I'm David Friedman, a professional photographer who sometimes gets ideas for photos, designs, gadgets, and other projects. I write about it all on this blog. You can find the meaning behind the name “Ironic Sans” back in the very first post.

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Sunday MagazineAt this site, I republish the most interesting articles from the New York Times Sunday Magazine exactly 100 years ago each week, along with some commentary or context.

January 26, 2009

I wrote it, you made it: A commercial

Back in November, 2006, I posted an idea for a commercial I’d like to see. Some time later, I was contacted by Ethan Cushing who wrote, “I am a director trying to expand my reel and would love with your permission to hire a crew, rent some great HD cameras, and film [this].”

So without further ado, I now present… the commercial:

Nice work, Ethan! Going back and reading my original post, I was surprised to realize that he more or less used what I wrote verbatim. If I’d known that would happen, I would have spent more time crafting the dialogue.

Incidentally, I’d still love to see this battery commercial concept turned into reality. It would require a bit of F/X trickery, I think. If anyone wants to take it on, go for it.

Comments

The only thing I don’t like about it is that the woman looks confused/annoyed the whole time he’s using tech talk, but suddenly lights up when he says “Cadillac”. It could have used less “I’m a girl and don’t understand your big man words” ditziness.