The classic version starts at $549. There's the cheaper Sport version that is $349 to $399,
and the very high-priced Edition version that can cost you between
$10,000 and $12,000.

This costly product is a tough sell for millennials, who are
already strapped for cash.

But now,Slate reports Swatch's Sistem51 could potentially challenge Apple,
as it wins in the price department at a low $150. Slate enthusiastically proclaimed that this
watch will "change everything."

The 100% Swiss-made watch never runs out of battery and is
powered by the movement of the person wearing it.

This watch earns its status because it's the opposite of
the Apple Watch: It's simple, and yet innovative. It's an
automatic watch, and it isn't pretentious.

Business Insider's Matthew DeBord called
it "the coolest $150 watch in the world" and hailed
the watch for "reducingthe number of parts in the
movement to 51, about half of what a typical automatic watch
requires."

Additionally, watch blogs, such as Hodinkee, have been singing the Sistem51's
praises.

The low cost could truly make it more appealing to those who were
halting on spending money on big-ticket purchases, like the Apple
Watch — or even a fashion watch.

The combination of price, simplicity, and convenience make it an
appealing choice for young consumers.