Team GB Olympian Laura Trott and London Mayor Boris Johnson took to their bikes today to launch the 2013 London cycling festival RideLondon.

RideLondon is London’s new cycling festival which includes traffic-free cycling past major London attractions for families and amateurs, as well as the opportunity to spectate while some of the world’s best athletes race through the capital’s streets.

Cycling in London is one of the best ways to travel, on a hire bike, with a cycle tour, or on your own bike. RideLondon will be an entire weekend devoted to getting out and about on your bike.

Gold medalist Laura said, “It’s great to think we may have inspired people to get on their bikes and RideLondon is a great opportunity for the public to get out and join us on the roads. Cycling has always been a huge part of my family’s life and I hope that having watched the Games lots more people will be encouraged to have a go.”

RideLondon takes place between 3 and 4 August 2013. Visit www.ridelondon.co.uk for more information.