It looks like the project went well enough that they decided to expand their partnership to a second location, this time on the other side of the country in Charlotte, North Carolina, and more locations are also expected to follow. expand full story

Tesla recently made a key hire in digital retail and user experience. Electrek has learned that the automaker hired Chester Chipperfield, former Burberry Vice President of Digital and Interactive Design, earlier this month. Chipperfield, who more recently worked at Apple, confirmed the move on his LinkedIn profile.

Tesla has an undoubtedly unique retail strategy in the auto industry, the company owns all its retail locations and has plenty of ‘galleries’ in malls, which is unusual for an automaker, but it is now taking it to the next level by launching a pilot project to sell its vehicles inside Nordstrom stores – starting with the one at The Grove, a multiplex retail center in Los Angeles.

The new location will open on Saturday. Fast Company reports that it will take up a 400-sq. foot section of the store – see the concept rendering above. expand full story