Ram 1500 Transformed Into $263,000 Luxury SUV

The Ram 1500 is a rugged pickup, and while the interior is luxurious, Italian coachbuilder Aznom has taken it to another level. What you’re looking at here is the ridiculously opulent Aznom Atulux, a custom luxury sedan based on the Ram 1500. In our eyes, it looks like a combination of a pickup, SUV and sedan – and we thought the concept looked mental. Exterior changes are minimal, but the custom Ram 1500 now measures 19.6 feet long.

The front fascia is still recognizable as a Ram 1500, but the crew cab has nearly doubled in size thanks to an SUV-like extension, enabling the company to fit an additional sunroof and a more spacious passenger compartment. The interior, however, has undergone some major changes. Virtually every surface is covered by full-grain nubuck leather, Alcantara upholstery or wood trim. Between the two back seats is a bleached oak center console, which stores whiskey glasses, champagne flutes, a Nespresso coffee maker and a bottle chiller. At the back, the Atulux also has two 17-inch LED displays mounted to the roof for watching television or DVDs.

Alternatively, rear passengers can use the monitors to play an XBox hidden in the center console. There’s even a 1200-watt sound system with ten speakers and a subwoofer. To convert the Ram 1500 into a luxury sedan, Aznom installed additional sound deadening material and an air suspension for a more refined ride. The brakes have also been upgraded with discs measuring 16.5-inches at the front and 15-inches at the rear. If you’re looking for an alternative to Rolls-Royce and Bentley, Aznom is currently accepting orders for the Atulux, which can be individually customized with a plethora of leather and wood options. The specification shown here costs $263,130 before taxes.