While the video may not provide much new for those already familiar with basics of coffee farming and processing, it provides an excellent overview of a producer operating at the highest level. One of the video’s highlights is an exploration of the mill’s reuses of pulp waste. Not only does it employ the common method of composting through worm farms to fertilize new plants, J. Hill has also been working on an experimental machine for the past 15 years that the group hopes will convert burned pulp emissions into enough fuel to power the wet mill.

You may also notice a couple mentions of Stumptown Coffee Roasters, with which the Pancake Epidemic has an ongoing relationship through a private Los Angeles cafe developed last year. Experiential marketing, man.