South-West

Pimlico

Pimlico was developed as a residential area in the 19th century by famous planner Thomas Cubitt, who built Regency period stucco terraces and houses. The area's close proximity to Westminster attracted wealthy individuals. Today, its location attracts members of parliament. The area is a draw for its architecture, green squares and wide roads. There are many small restaurants and cafes and Tate Britain is located nearby.

Belgravia

Belgravia is primarily a residential area and property here is amongst the most expensive in the world. Home to many embassies and institutions, the area contains well-manicured green spaces and an abundance of church architecture. Shops reflect the pursuits of the neighbourhood residents and are filled with art, antiques, rugs and sculpture. There are many high-quality restaurants and an organic delicatessen providing fresh meats and produce from farms outside London.

Knightsbridge

Knightsbridge is a super-wealthy residential area and shopping destination. Apartments at No.1 Hyde Park are among the world's most expensive with the penthouse selling in 2014 for £140m. Harrods and Harvey Nichols are located here alongside the flagship stores of luxury fashion houses. Knightsbridge is bordered by Hyde Park, Belgravia and Kensington and counts many fine dining restaurants, casinos and luxury hotels within its boundaries.

Hyde Park

Hyde Park is a royal park in central London. As with many green spaces in London, it was a deer park in the time of Henry VIII. The park opened to the public in 1637 and became a popular place to visit for leisure and recreation. Today, the park contains many features and activities. The Serpentine Galleries are centrally located and the Diana Princess of Wales Memorial Fountain is a popular place to splash around. There are cafes and restaurants, as well as a designated swimming area and a boating lake. Adjacent to Hyde Park are Kensington Gardens. Together these green spaces stretch from Mayfair in the east to Kensington in the west.

As late as the 18th century, Chelsea was a wealthy rural area located outside of London and filled with large private houses. The King's Road was maintained as a private road for the use of King Charles II to get from St James's Palace to Fulham in the west. The 19th and 20th centuries saw much development in the area, but Chelsea essentially remains a wealthy residential area, just a lot more urban. The area was popularized in the 1960's by The Beatles and other pop culture icons, and the King's Road today is a major retail destination full of independent fashion boutiques. The Royal Hospital is a major landmark in the area dating from the 17th century.

Fulham

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Fulham was home to the Bishops of London for over a millennia, who resided at Fulham Palace. The area is located to the west of Chelsea and is a major residential area for professionals due to the high quality of life and relatively cheaper house prices compared to its neighbour. The Hurlingham Club, located adjacent to the river, has extensive sports facilities including a polo field and has counted monarchs among its members. Fulham is also home to the football stadiums of Fulham and Chelsea football clubs.

Kensington is defined by its proximity to Kensington Palace. The area is the home of the super-rich and contains the most expensive residential street in the world, Kensington Palace Gardens. The high street has all sorts of shops and restaurants catering to the local population and Kensington Gardens provide options for many different activities including visiting the Italian Gardens. South Kensington contains universities and world-class museums, as well as the Royal Albert Hall.