How Google Plus Will Help Amplify Your Crisis Communications

Facts about Google Plus:Google+ is a product of Google. The platform offers “do follow” links that help with your link building and therefore your SEO and online reputation management. The more people who follow your organization on Google+ and engage with your brand on the platform, the more emphasis it will have on your search engine rankings. The stronger and more reputable your organization’s Google+ presence is, the better and more advantageous it will be for your brand, both in and out of a crisis.

Melissa Agnes is an international crisis management strategist and keynote speaker. President and lead crisis management consultant of Agnes + Day, Melissa has developed a worldwide reputation for crisis management, planning and training by helping global brands and governments prevent and manage a wide range of issues and crises.

Comments

Thanks a lot for sharing this, Melissa. I know Matt Cutts said it himself that +1s aren't used as a measurement in SEO but I still think it has, in a way, an effect. Google+ is increasingly becoming popular. More professionals actually prefer it over Facebook.

I don't put it past Google to have it all work together. I believe that everything has an impact. Not to mention that +1's can endorse Google ads that people we're connected to can see in their search results pages… so it definitely plays a role in our online reputation – and thus, our crisis communications.

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