January 27, 2012

Social Media - Yet Another Reason Why Klout Is Stupid

If you squinted hard enough to read that first Klout "Notification," no, that wasn't Photoshopped.
To quote:

"Klout believes you are influential in Congress."

Let that soak in for a minute.

(Putting Klout's ridiculously erratic scoring method aside), if that is true, America has far more to worry about than we thought...

+Ks & T! stickers for everyone!

Postscript: Have no idea what Klout is or why I'm doling out +Ks? No, it has nothing to do with cereal or Marts, and don't worry, most people haven't heard about it either. Just uber dorks like me. If you want to learn more about it, click here, but be forewarned, you're probably better off not getting involved in such shenanigans and tomfoolery.

The only thing I really, really, really don't like about Klout (and what keeps me from going there and using it more often) is the incredibly annoying multiple pop-ups every time you log-in. I want to throw my laptop across the room. Just when you think you've closed the last on..BAM...another one. Just me?

I agree Klout is stupid, but just like marketers use Nielsen to choose where they spend their ad dollars on tv, they need a cheat sheet for spending money in social. Sucks, but it's reality, so you need to pay attn to it.

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