Transformers Stores

Thursday, May 22, 2014

Transformers Are Dangerous Viral Marketing Campaign Begins

It looks like Paramount has decided to kick off their viral marketing campaign for Transformers: Age of Extinction. Below is a new video that warns to "Stay Alert. Be Vigilant. Keep Earth Human" along with a fantastic shot of Lockdown. At the end if says "If You See Something, Say Something Call 855.363.8392" along with the website TransformersAreDangerous.com. When dialing the number I just get a recorded message and if hit one hear a ding noise.

As for the site itself, the picture of Optimus is actually divided into three clickable sections when hover over it. The left section brings up the same video as below, the middle has fake press clipping from around the word reporting on the Chicago attack and the right is five different propaganda posters that you can download at various sizes. Thanks to Feris O. for the link.