Would you look at that. Apple's newly announced, beautiful 15-inch Retina Display sporting MacBook Pro is brandless. At least from the user's point of view. While Apple's entire portable MacBook lineup has its respective identify written on the bottom screen bezel in silvery lettering, the redesigned MacBook Pro with Retina Display is cleaner looking with only the iconic white backlit Apple logo taking its rightful place on top of the aluminum lid.