Heineken Insults Female Sports Fans Everywhere With This Sexist Brazilian Ad Campaignhttp://www.businessinsider.com/heineken-sexist-brazilian-soccer-ad-2014-5/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Sun, 18 Feb 2018 00:52:41 -0500Aaron Taubehttp://www.businessinsider.com/c/538103f5ecad04620843afbeElaSat, 24 May 2014 16:41:25 -0400http://www.businessinsider.com/c/538103f5ecad04620843afbe
Actually, feminists are coordinating a response to the ad: <a href="https://www.facebook.com/events/1451503558422961/1452518501654800/" target="_blank" rel="nofollow" >https://www.facebook.com/events/1451503558422961/1452518501654800/</a>
<a href="http://saiupelaculatra.tumblr.com/post/86515528923/ate-tu-heineken" target="_blank" rel="nofollow" >http://saiupelaculatra.tumblr.com/post/86515528923/ate-tu-heineken</a>
Hashtags: #semheineken #nãovaiterheinekenhttp://www.businessinsider.com/c/5380d49deab8ea124243afcehstad6Sat, 24 May 2014 13:19:25 -0400http://www.businessinsider.com/c/5380d49deab8ea124243afce
Here we have a 20 something punk writing in BI, telling one of the most successful marketing machines in the world 'Heineken', how to market their product? Hubris? Ideology? LOL! Aaron you are either a moron, idiot or likely a cool-aid drinker for the feminists. Sir you have jumped the shark with this article and are clueless! I love his anecdotal evidence, where he cites Heineken lost 1 customer, who based on her comments, is clearly an idiotic feminist!http://www.businessinsider.com/c/538084f669bedd807943afc2Baby Boomer ManSat, 24 May 2014 07:39:34 -0400http://www.businessinsider.com/c/538084f669bedd807943afc2
God, I love sexism.http://www.businessinsider.com/c/537ffc82eab8ea493bd3ee9bLogicFri, 23 May 2014 21:57:22 -0400http://www.businessinsider.com/c/537ffc82eab8ea493bd3ee9b
How disappointing, I thought I was reading Business Insider, not Jezebel. smh.
Note to reporter Aaron Taube: I know you only joined BI in August 2013, but If you want to be a overzealous PC fanatic, please go publish a personal blog and leave the reporting to those with an ounce of professionalism.http://www.businessinsider.com/c/537fccb3eab8ea7014d3ee96Euro2centFri, 23 May 2014 18:33:23 -0400http://www.businessinsider.com/c/537fccb3eab8ea7014d3ee96
Sheesh, the thought police turds are relentless.
They have to chase down every last scrap of good natured humor in public discourse, and make it a cause for righteous indignation.
Give it a break, you sad bastards.http://www.businessinsider.com/c/537fc47e6bb3f73f5dd3ee93Andrea FlorenceFri, 23 May 2014 17:58:22 -0400http://www.businessinsider.com/c/537fc47e6bb3f73f5dd3ee93
Gys, come on!!!! You are ust being boring...
The add is great. I am a Brazilian girl and know the boys like UEFA stuff... although there are many girls who like soccer, the number of them who watch UEFA is despicable!!! UEFA is not as important in Brazil as it is in other countries... on the other hand, all the girls really really love shoestock (the shoe brand in the add). It is a funny add! everybody loved it in Brazil!!http://www.businessinsider.com/c/537fc3cbecad04e724d3ee99TherealgregFri, 23 May 2014 17:55:23 -0400http://www.businessinsider.com/c/537fc3cbecad04e724d3ee99
So you wil be happy when what? When the only way you can tell a man from a woman is a crotch check? I don't want to live in that world, thanks you can keep it. Viva la differance. Women are awesome becaue they're not men and one difference is they don't seem to suffer from an obsession with televised sports thank god.
News flash - women like shoes. Look in the closets of the women you're pandering to (tip - you'll never get past the friend zone with this approach).http://www.businessinsider.com/c/537fb846eab8ea604cd3ee96Fernanda GuimarãesFri, 23 May 2014 17:06:14 -0400http://www.businessinsider.com/c/537fb846eab8ea604cd3ee96
I am Brazilian. I love soccer. And no, I do not find this ad offensive. Most of my girl friends in Brasil love Shoestock (the store in the ad), and they do watch the world cup - when Brasil is playing. Most of them don't care about UEFA, they don't even care about their local teams.
Hands down to Heineken... they targeted the ad perfectly.http://www.businessinsider.com/c/537fb30569bedd2457d3ee95Work2SkiFri, 23 May 2014 16:43:49 -0400http://www.businessinsider.com/c/537fb30569bedd2457d3ee95
I'm offended by the taste and smell of Heineken.http://www.businessinsider.com/c/537fb2b06bb3f79c1fd3ee93Nigel TufnelFri, 23 May 2014 16:42:24 -0400http://www.businessinsider.com/c/537fb2b06bb3f79c1fd3ee93
What's wrong with being sexy?http://www.businessinsider.com/c/537fabf1eab8eac5219d2717depressionFri, 23 May 2014 16:13:37 -0400http://www.businessinsider.com/c/537fabf1eab8eac5219d2717
And sexist advertising is new to women how ?