Outrigger Hotels and Resorts announced the launch of an unprecedented partnership with Japan Airlines Co. Ltd., (JAL) to broaden the scope of services for its passengers traveling to Hawaii. The beachfront Outrigger Waikiki Beach Resort and Outrigger Reef Waikiki Beach Resort, as well as the recently revitalized Ala Moana Hotel are the only properties in the state of Hawaii where JAL Mileage Bank guests can redeem miles for a hotel stay.

“Japan Airlines has an impressive history and growing future with our islands; we view this exclusive new partnership as a unique opportunity for Outrigger to further share its authentic island hospitality with our treasured guests from Japan,” said David Carey, president and chief executive officer, Outrigger Enterprises Group. “We look forward to welcoming JAL Mileage Bank guests to our Outrigger properties.”

Japan Airlines started its service to Hawaii in 1954 and has been a major promoter of the islands ever since. The Honolulu Marathon and Hapalua Half Marathon are among many events and promotions sponsored by JAL. Over the years, Hawaii has become a favorite destination for the Japanese leisure traveler. JAL’s passengers are among the most loyal to Hawaii, spanning generations of repeat travelers. Today, Japan Airlines provides more than 30 percent share; the largest share of seats to Hawaii from four major gateways in Japan.

The Outrigger-JAL partnership became effective from the start of April 2016.