RBR wins Cisco academic channel rights

Aims to appoint 10 key resellers

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Datatec subsidiary RBR Networks has gained the rights from Cisco to distribute its products into the academic sector. The distributor now wants to find 10 key resellers in the UK to specialise in targeting the potentially lucrative market, it said. As part of its accreditation scheme, it will give them training, technical support and provide co-op marketing money for direct mail, seminars and tele-marketing. According to Jos White, marketing director at RBR, because his company only distributes Cisco equipment, it means it will avoid "the conflicts of interest" other distributors have. ®