Digital advertising and marketing: only the best ideas worldwide, since 2003

My name is Bond, Interactive Bond

James Bond is taking the Web very seriously as you can tell from a series of online initiatives I’ve recently discovered. Unfortunately the outputs are not always as good as they could have been… Let’s see in detail…
To celebrate the release of The James Bond Ultimate Edition DVD collection and the Buy Bond Get Bond Free promotional period, MGM Home Entertainment and 20th Century Fox Home Entertainment have launched an interactive insight into the James Bond world using Google Earth technology.
Users can click on individual film titles to open up a chronological walk through each of the classic 20 Bond films. Each location is presents info and trivia on Bond’s adventures. Users will also be able to visit the virtual lot at Pinewood Studios, and see some exclusive images from the real home of Mr Bond. The Google Earth James Bond plug-in can be downloaded here.

Then we also have a cross-promotional website for James Bond Casino Royale and Smirnoff Vodka. The work of Firstborn on modeling in 3D the bottle of vodka is impressive (they created the bottle from scratch), but this also results in a website which is very heavy to load. Great graphics but a weak concept, too bad.
Last but not least there is the online strategy game released by Sony to promote the movie Casino Royale. Everything at first sight looks pretty cool, but I haven’t been able to play, since the game is extremely slow to load, and you need an opponent who wants to play against you. If someone knows more about this game, I would be happy to learn more about it. Watch out, that if you’re behind a company firewall you might also not be able to enter the server… what a disappointment!