Lesson 3: Group Ideation

The focus of this lesson is “ideation” as part of the innovation process. Groups will begin identifying meaningful problems to solve that will become the source of their business opportunities.

Required Outcomes

Teams will complete worksheets that capture potential ideas.

Teams will prioritize and rank their ideas based on specific criteria.

Students will generate ideas individually and as a team. Teams will have 3-5 ideas with BMC’s.

Teams will create business model canvas for each idea based on assumptions they create.

Ideation

Ideation Worksheet

Add the Ideation Worksheetdocument to your team’s shared folder in Google Drive. Using your personal Bug Me/Forces at Play worksheets, generate a team list of problems to address on a whiteboard and then transfer them to the Google oc.

Share examples of “bug me” items and start generating a master list

Share examples from “forces at play”

Identify top 5-10 Problems/Needs/Wants

From your list, the class list, and the lists of the other teams, generate a list of the top 5-10 problems, needs, or wants that you think you’d like to address with your business.

Even if two teams chose the same topic, there are many different possible solutions – each its own potential business idea.

Impact and Desired Outcomes

After identifying 25 or so problems, move on to the next two columns of the Ideation Worksheet. Identify who this problem most affects and what the outcome would be if this problem were resolved (this is different than the solution).

Simple Ranking Method

Now you will choose your top 5-10 problems – the ones that offer the best market potential and that you are most passionate about. Use the table below to help you decide if you are stuck.