“We have made the decision to introduce a smoke-free policy at Whistler Blackcomb to preserve the pristine alpine environment our guests come here for,” says Dave Brownlie, President and CEO at Whistler Blackcomb. “We also recognize as a leader in the outdoor adventure and wellness industry and as the largest employer in the Whistler community, we have a responsibility to our guests and staff to provide a safe and healthy environment for work and play. We believe implementing this new policy aligns with this goal.”

Whistler Blackcomb’s new smoke-free policy will apply to both guests and staff. While the policy will prohibit guests from smoking on Whistler Blackcomb property effective immediately on May 31, 2015, Whistler Blackcomb staff will be permitted to smoke in designated smoking areas for one year as they adjust to the company’s new policy. During the one year period, Whistler Blackcomb will provide tools and resources to assist staff with quitting smoking. As of May 31, 2016, Whistler Blackcomb’s smoke-free policy will also apply to all staff.

An information booth will be set up in Skier’s Plaza on Sunday, May 31 to launch the new policy. Whistler Blackcomb leaders will be on-site to answer any questions as well as representatives from Vancouver Coastal Health, who will have cessation resources and information about the health benefits of quitting smoking on-hand.

“By taking this important step, Whistler Blackcomb is demonstrating it is a strong ambassador for health. We know many young people ski and snowboard, and youth who haven’t started using tobacco by the time they are 26 years old will most likely never start,” says Vancouver Coastal Health Medical Health Officer, Dr. Paul Martiquet. “Eliminating smoking in public places, such as on our mountains, creates healthy role modeling so youth, and others, are less likely to even consider using tobacco.”

The decision to become a smoke-free recreation area and employer aligns with Whistler Blackcomb’s core values of Safety First and We Care, as well as the company’s goal to be health-oriented and family friendly. In addition, the smoke-free policy will help mitigate the risk of forest fires on Whistler and Blackcomb Mountains.

Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,164 centimetres (458 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.