"ICE is committed to helping B2B organizations achieve commercial excellence through improvement of their sales and marketing organization and processes," said ICE Founder and Director Phil Coady. "We continue to see large B2B organizations struggle with data-driven decision making. This is most apparent in the areas of margin management and pricing. Zilliant is a natural extension of how ICE supports large B2B businesses in this area."

Zilliant and ICE will work together with clients whose transactional data reveals that hidden pockets of profit and revenue exist in their organizations and can be recaptured. The two companies will work with EMEA-based B2B companies to maximize company strengths and use artificial intelligence as a competitive advantage.

"ICE has deep experience in sales and marketing change management," said Zilliant Senior Vice President of Worldwide Sales Greg Howe. "Paired with the company's expertise in the B2B automotive, chemicals and coatings vertical industries, the partnership stands to drive tremendous value to our shared clients."

Representatives from ICE and Zilliant will be presenting at these upcoming events:

Zilliant offers the only AI-based SaaS platform enabling B2B companies to grow share and profits while maximizing customer lifetime value. The company's advanced intelligence is delivered seamlessly through the Zilliant IQ™ platform, which is integrated within existing field sales workflows, CRM applications and ecommerce channels, to inform pricing and sales decisions and increase the value of every B2B customer interaction. Learn more about how Zilliant helps maximize the lifetime value of B2B customer relationships at www.zilliant.com.

About Integrated Commercial Excellence (ICE™)

ICE helps B2B organizations connect the dots by delivering sustainable sales and marketing performance improvement in B2B organizations. By identifying what works best in an organization and building on those strengths, we develop practical approaches to improve commercial performance through the integration of people and processes. More information at http://www.commercialexcellence.co.