books.google.com - Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers...https://books.google.com/books/about/Rational_Ritual.html?id=cMUMPcDJiHkC&utm_source=gb-gplus-shareRational Ritual