Tuesday, December 27, 2011

Windows Phone Marketplace hits 50,000 Applications

The Windows Phone Marketplace has now passed the 50,000 app and games submission mark. Content is being added at the rate of 265 items per day. At the time of writing, 50,126 items have been published. Of these, 17,276 were added in the last 90 days and 8,010 were added in the last 30 days. These items come from 13,002 different publishers.The 50,000 mark, which has been reached sooner than we estimated, is a key milestone, but more important is the accelerating growth of the Marketplace. It took just over a year to get to 40,000 apps, but just 40 days to add the next 10,000 apps. That bodes well for Windows Phone in 2012.

In common with other application stores, the total number of published items is not the same as the number of items available to consumers. Of the 50,126 items published to the Marketplace, just under 6,000 are no longer available (removed by Microsoft or withdrawn by the publisher). In addition, some apps are only available in select markets. This means the number of available items to a consumer, in a given market, is lower than the number of published items. The current approximate figures are: US (42,655), UK (40,305), France (39,235), Spain (37,027), Italy (36,944), Germany (36,958), Australia (37,024), India (36,752) and Singapore (36,922).