In honor of Equal Pay Day, Boom Boom Brow Bar, a New York City-based brow company, is partnering with Lean In, a nonprofit organization that connects women via Lean In Circles—small groups of business women who meet either in person or digitally to network and provide support—to raise awareness of the gender pay gap. On April 10, Boom Boom Brow Bar is donating 20 percent of all services to charities that are helping fight the wage gap.

“Women are still paid 20 percent less than men, and that’s just not acceptable,” says Malynda Vigliotti, owner of Boom Boom Brow Bar. “We’re partnering with Lean In to help create awareness and close the gender pay gap.”

Lean In created the #20PercentCounts campaign to support Equal Pay Day 2018 and has selected four charities to fundraise for that support women and families impacted by the pay gap, including Dress for Success, Feeding America, The American Association of University Women, and The Boys and Girls Club. All donations collected by local businesses such as Boom Boom Brow Bar during the campaign will go directly to these charities.

Equal Pay Day was planned for April 10 this year to signify that women had to work all of 2017 and the first 100 days of 2018 to catch up to what men earned in 2017 alone. According to Lean In’s 2018 Equal Pay Survey Findings, three-quarters of Americans think it would be a major problem or crisis if they earned 20 percent less than what they are currently making, while one in three Americans are not aware of the gender pay gap, and men are almost twice as likely as women to think it does not exist.

On Black Women’s Equal Pay Day, August 7, and Latina Equal Pay Day, November 1, Lean In will be doing more to raise awareness of the 38 percent and 46 percent pay gaps these women face.

To learn more, to donate, and for a list of businesses like Boom Boom Brow Bar participating in the campaign, visit www.leanin.org/equalpay.