In-cosmetics Asia 2011, held in Thailand, welcomed 3,865 people from 53 countries over the course of three days. Despite floods that led to the postponement of the original event, 1,040 visitors traveled from abroad. The number of exhibiting companies grew 13% (266 companies from 29 countries) over the number of exhibitors at the 2010 event.

Following up its previous success, the Innovation Zone returned in a new format, which utilized more than 30 display boxes to highlight some of the latest ingredients. Companies showcased in Innovation Zone and that used the event as a launch platform for new offerings included Bioland with BIO-FRGE (INCI: Water (aqua) (and) Glycerin (and) Panax Ginseng Root Extract (and) Caprylyl glycol ) (and) 1,2-Hexanediol), an extract of Korean red ginseng fermented by lactobacillus kimchi for anti-aging products; Brenntag Specialties Inc, which introduced Soft Sphere LL 8210-Lauroyl Lysine Modified (INCI: Spherical Silica), a spherical shaped fine silica powder designed to impart smoothness and fine touch to cosmetics; and Rhodia, which introduced Rheomer 33 (INCI: Polyacrylate-33), a rheology modifying polymer for personal cleansing solutions.

The 2011 event also introduced a series of 30-minute ingredient demonstrations from exhibitors (including DSM Nutritional Products, Galaxy Surfactants, Indena and Merck), and Mintel Beauty and Personal Care also organized daily demonstrations around the theme "Air, Water, Earth–Beauty Innovation and the Elements," where visitors could touch, feel and try the latest beauty products incorporating oxygen, carbon, water and other earthly elements as ingredients.

The educational program featured the Formulation Workshops and Marketing Trends Presentations. Among the highlights, Formulating with Fragrances provided an insight into how companies can create and market desirable scents, a session that was well attended.

A series of theoretical and practical Innovation Seminars proved popular with Thai visitors, with one in four attendees coming from the local region. The seminars delved into subjects such as "Five Years Younger in 4 weeks–Is that Possible?," presented by Barbara Obermayer, product manager cosmetic actives, Rahn AG; and "New Options in Optimizing Sun Care Product Performance" delivered by Dennis Wong of Lubrizol Advanced Materials Asia Pacific Ltd..

"The terrible flooding in Thailand significantly affected business throughout the entire region and provided us with a unique challenge to overcome at the 2011 show," said Sarah Gibson, event director, In-cosmetics Asia. "We would like to extend our gratitude to all exhibitors and visitors who contributed to the rescheduled event. Without their commitment, it would not have been possible to provide such a productive program of events. We’re delighted that so many visitors concluded 2011 on a high by sharing with us the future of the personal care ingredients sector.”