The ad showed an embarrassed-looking cyclist riding next to an attractive woman in a car. Aimed at college students, it featured the words “stop pedaling… start driving” and directed potential customers to a website about college discounts.

Uhoh.You can probably imagine the response, but here’s a taste.

“In one of the more remarkably ill-conceived car ad campaigns of all time, good corporate citizen GM is heading to campus to actively stop you from riding a bike by trying to make it look like it sucks,” wrote the League of American Bicyclists blog. “Obviously it’s been a while since GM execs and their creative teams set foot on campus.”

“Shameless. But just more of the same from the auto industry,” the Bike Portland blog wrote.

GM officials told the LA Times the ad was featured in college newspapers and displayed as a poster on some campuses.

“The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody,” said GM spokesman Tom Henderson. “We have gotten feedback and we are listening and there are changes underway. They will be taking the bicycle ad out of the rotation…. We respect bikers and many of us here are cyclists,” he said.