Murdoch Plays High-Stakes Game of Chicken with Google

Rupert Murdoch is probably the most outspoken media executive of them all in threatening to retaliate against Google for what he, and others, see as copyright violations by the search giant.

And, given the size and scope of his media empire, the News Corp. mogul is hard to ignore.

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In the latest escalation of his verbal war against Google, Murdoch told a Sky News reporter that News Corp. will probably make its content unsearchable by Google when it launches its upcoming paid content strategy.

Doing so would be simple. All any website has to do is implement the Robots Exclusion Protocol, which prevents web spiders and other search robots from accessing its content.