Ad Campaigns

On March 1, 2014, the San Francisco SPCA and Pets Unlimited merged, creating a centralized animal care nonprofit. By joining together, our like-minded organizations can better support our community, clients, and the animals that we serve.

This 60-second commercial has a catchy singalong jingle, but a sad message. That puppy you buy online is probably from a puppy mill. Don’t be fooled by slick websites – if you don’t visit the breeder, you can’t know for sure.

To get the word out about puppy mills, we customized a city newspaper bin with a digital screen and sound effects so it appeared to be a bin full of puppies; when opened, one found information on the horrors of puppy mill breeding. We recorded the reactions of unsuspecting passersby, and then posted that footage on the internet to increase exposure for the campaign.

Visit www.BlueSpringValleyDogs.com to see this unique site in action. BBDO San Francisco developed this micro-website masquerading as a friendly breeder's site, which ultimately reveals itself to show the harsh realities of puppy mills.

Every year since the 1980s, we've filled the holiday windows in Union Square with adoptable animals. Our Holiday Windows event gives us the opportunity to get our animals in front of a new audience, and more than 8,000 animals have found new homes through the program. We also collect donations outside of the Windows. Our generous donors receive fun "I Donated" stickers, and the image to the left decorates our donation boxes.

Certified Pre-Owned Pets highlights the adoptability of shelter animals as an alternative to buying a pet. This campaign focuses on the benefits of adopting an animal from the shelter, like a free veterinary check and up-to-date vaccinations.