Kathryn Gilje's blog

Judging by what's unfolded at the end of 2010 and these first few days of 2011, the PAN community is energized as never before to take on chemical company control of government and food. Record numbers of people like you joined PAN to take action (we're near 50,000 strong now and growing fast — that's up from 12,500 just 18 months ago!), and these first days of 2011 have been action packed. On Monday we announced a lawsuit against Arysta, the largest privately-held pesticide corporation in the world, and the state of California — both — over the cancer-causing strawberry pesticide methyl iodide. Alongside the lawsuit we delivered 52,000 requests to incoming Governor Brown urging him to reverse the state's decision to allow that chemical to be used in agriculture.

This is a year-end post of gratitude for all of you who offer deep and sustaining nourishment to our world. Gratitude for soil, for the earth’s caretakers, for courageous scientists and persistent agitators. And it is an invitation to join this community at PAN. Because together, we get things done.

This time of year I find myself seeking out the places that remind me what is right with our world. Amidst global tragedy and hourly acts of injustice, our existence depends on connecting with those soul sisters and beings of all kinds who sustain and nourish us with their acts of profound grace and fortitude. One of the key reasons that I am honored and motivated to work with PAN is that I have the chance to meet these people each and every day. Via email, SMS texts, phone calls and evening conversations around kitchen tables, I am regularly reminded of the many people working for ecological sanity, for equity – acting out of profound love and possibility, rather than fear. People speaking truth at times and in places that are risky and deeply needed, both.

Why? Here's my bet: the intense lobbying effort waged by Arysta LifeScience, largest private pesticide company in the world, who hired a Kentucky-based PR firm to create a "CA grassroots campaign" in favor of the pesticide, and who engaged the likes of a former assistant to Karl Rove in their efforts. Bluntly put: chemical company interests trumped the science and the concerns of Californians. Now we've all got an incredibly potent, new carcinogen to deal with while Arysta heads home to its headquarters and makes money off its sales.

Big Ag is on the defensive, and women are coming to the rescue. Citing Michael Pollan and Food, Inc. as two particularly large blemishes to overcome, large-scale agriculture commodity and marketing associations hired the PR firm Osborn & Barr (a regular for Monsanto) in search of a better image. They unveiled their approach in November: a woman-to-woman marketing campaign targeting urban and suburban women. Knowing that women control most household spending, Osborn & Barr is betting on farm women as messengers that offer a more palatable face for industrial agriculture, and who offer a relationship that is difficult to turn down. Amy Nuccio of Osborn & Barr commented, "Consumers don't want a slogan, they don't want an ad campaign. They want a real relationship, which led us to this strategy of woman-to-woman." They’ll have to be careful, though, because it turns out women oft dig past the hype when it comes to the health of our children. Witness a recent attempt to woo moms, Corn Syrup Lobby Courts Mommybloggers, Gets Spanked.