For Joel Embiid, his newly inked deal with Under Armour is going to be “bigger than just shoes.”
Turning aside other reported suitors including Puma and New Balance, the center for the Philadelphia 76ers instead opted for a five-year apparel and footwear endorsement deal with Under Armour. He had previously been sponsored by Adidas.
At Under Armour, Embiid joins Golden State Warriors’ Stephen Curry, New England Patriots quarterback Tom Brady, skier Lindsey Vonn, ballerina Misty Copeland and others. The terms of the deal were not disclosed but ESPN reported that the endorsement will make him the highest paid center in the NBA.
In a first-person account on Under Armour’s web site posted on Wednesday, Embiid wrote: “When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball. I want to help change people’s lives.
“Basketball has given me everything, but it has to be bigger than basketball. That was the first thing that I said to Under Armour, and they were behind it 100 percent. This isn’t about a shoe deal. I mean, listen…I’m gonna make sure they design some shoes as pretty as I am. Don’t

Joel Embiid ﻿turned up in a BIG way for his 24th birthday — dropping 12 RACKS on alcohol and partying the night away with smokin’ hot models and 76ers co-owner Michael Rubin!! The boozy bday bash went down at LIV Nightclub at Fontainebleau…

Joel Embiid was quick to respond after the Thunder’s Russell Westbrook waved him off the court and told him to “go home” following OKC’s win Friday night. Embiid told reporters, “This is my home. I ain’t going nowhere.”www.espn.com – TOP

Meek Mill kicked it with a VIP visitor — Philadelphia 76ers superstar Joel Embiid … TMZ Sports has learned. Meek being a famous Philly native, has become friends with Embiid, who’s now joining the public outcry against Meek’s 2 to 4…