IMAX VR: Privacy Statement

Your privacy is important to us. This Privacy Statement describes the types of information IMAX Corporation (together with its subsidiaries and affiliates, "IMAX") collects from and about you when you visit our website, www.IMAXVR.com ("Site"), or use our connected virtual reality products (each, a "Connected Product"). The Site and Connected Products are collectively the "Services." This Privacy Statement also explains how IMAX may use and disclose such information, as well as your ability to control certain uses of it. By using the Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Statement. If you do not, please do not use the Services.

INFORMATION COLLECTION

• Information You Provide

IMAX collects personal information from you when you choose to share it with us. This may include when you use our Services, create an online account with us, make a purchase, request information from us, sign up for newsletters or our email list, use our Connected Products, participate in a survey or promotion, or otherwise contact us. The personal information we collect may include your name, address, email address, age, telephone number, and, if you make a purchase from us, a credit/debit card number or other financial information.

You may be required to provide certain personal information to create your IMAX account or to receive certain offers. We may combine the information you provide to us with information from and about you that we automatically collect when you visit the Site, from third parties, or other online and offline sources.

• Information Automatically Collected

We may use cookies, web beacons, pixel tags, log files, local shared objects (Flash cookies), or other technologies to collect certain information about visitors to our Site and interactions with our emails and online and Connected Product advertisements, and to allow IMAX to keep track of analytics and certain statistical information which enables IMAX to improve its Services and provide you with more relevant content and advertising on our Site and other sites.

For example, we may automatically collect certain non-personal information from you, including but not limited to your browser type, device type, operating system, unique device identifier of any of your computer(s) or device(s) that are used to access the Site, software version, Internet Protocol ("IP") address, geolocation, phone model, phone operating system, and the domain name from which you accessed the Site. We also may collect information about your use of the Site, including the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing or using the Site, and the number of times you return to the Site.

We may also use third party advertisements to support our Site. Some of these advertisers may use technology such as cookies, web beacons, pixel tags, log files, or Flash cookies when they advertise on our Site, which may send these advertisers information including your non-personal information.

• Tracking Options and California Do Not Track Disclosures

Certain parts of our Site require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser's or operating system's website or "Help" section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising. To learn how to manage privacy and storage settings for Flash cookies, click here

• Information Collected From Other Sources

We may obtain information about you from other sources, including social networks that you use to connect with IMAX. This information may include name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity. We may combine this information with the information we collect from and about you to help us tailor our communications to you and to improve our Services.

• Combination of Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, and from third party sources to help us tailor our communications to you and to improve our Services.

• INFORMATION USE

IMAX may use the information we collect from and about you for any of the following purposes:

• To respond to your inquiries, consummate transactions, and contact and communicate with you;
• To develop new products or services and to conduct analysis to enhance current products and services;
• To review the usage and operations of our Site and improve our content, products, and services;
• To provide you with customized Site content, targeted offers, and advertising on the Site, or via email;
• To contact you with information, newsletters and promotional materials from IMAX or on behalf of our partners and affiliates;
• To contact you when necessary;
• To use your data in an aggregated non-specific format for analytical and demographic purposes;
• To address problems with the Services;
• To manage our telecommunications networks;
• To protect the security or integrity of the Site and our Services;
• As otherwise described to you at the point of data collection; and
• To use and disclose your credit/debit card information only to process payments and prevent fraud.

Additionally, if you use the Site to connect with third party services you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.

INFORMATION SHARING

IMAX may disclose the information we collect from and about you as follows: (1) with our affiliated companies bearing the IMAX brand name; (2) to our third party service providers that provide business, professional or technical support functions for us, including to the extent necessary or desirable to complete your transaction; (3) as necessary if we believe that there has been a violation of the IMAX Terms of Use or of our rights or the rights of any third party; (4) to respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (5) as described to you at the point of collection.

IMAX may also share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses.

Also, IMAX may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Privacy Statement.

SERVICE PROVIDERS

IMAX may contract with third party service providers to perform functions related to the Site. These service providers will have access to your information needed to perform their business functions, but we do not permit them to use or share that information for other purposes.

Option To Opt-out OF EMAIL MARKETING

At all times, you have the option of "opting out" of receiving future e-mail marketing messages from IMAX by clicking on the "unsubscribe" link at the bottom of an e-mail marketing message.

LINKS TO OTHER WEBSITES

The Site may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.

PUBLIC FORUMS

Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site or other third-party websites that this Site may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas.

CHILDREN'S PRIVACY

Protecting children's privacy is important to us. We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of thirteen. If IMAX learns that a child under the age of thirteen has provided personally identifiable information to the Site, it will use reasonable efforts to remove such information from its files.

DATA SECURITY

We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

When you enter sensitive information (such as credit card information) on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

DATA STORAGE

Your personal information is stored on servers in the United States; however, some of our brands, subsidiaries, parent company, and Service Providers may store information on servers hosted in other countries. As such, your personal information may be subject to the laws of other countries, where the data protection and other laws may differ from those of the United States. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.

ACCESS TO YOUR PERSONAL INFORMATION

To update your information stored by IMAX, you may sign in to your account and update your personal information.

IF YOU HAVE QUESTIONS If you have any questions about this Privacy Statement or the practices described herein, you may contact us at info@imax.com or by writing to us at IMAX Corporation, 2525 Speakman Drive, Mississauga, Ontario, Canada L5K 1B1, Attention: Privacy Officer.

USER'S ACCEPTANCE OF THIS PRIVACY STATEMENT

By visiting the Services, you signify your acceptance to the terms of IMAX's Privacy Statement. If you do not agree with the terms of this Privacy Statement, please do not use the Services.

REVISIONS TO THIS STATEMENT

IMAX reserves the right, at our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Statement at any time. When we do, we will post the change(s) on the Site. Your continued use of the Services following the posting of changes to these terms means you accept these changes. If we change the Privacy Statement in a material way, we will provide appropriate notice to you.