UPC 9781613630228 For the Win

ISBN 9781613630228 - For the Win

ISBN 9781613630228

For the Win

Barcode of ISBN 9781613630228

Product Name: For the Win

ISBN 9781613630228

Description : Take your business to the next level-for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first cou