5. Capture email addresses as soon as possible and ask early adopters for reviews

6. Engage with app influencers to secure reviews

7. Launch in phases

8. Identify your (SEO) keywords so your app is easy to find in the App Store

Jury’s out on these actions to market your app

1. Buy advertising space

2. Focus all your energy on marketing within the App Store

3. Learn how to do it properly by building one app purposely to throw away (Angry Birds was Rovio’s 57th game)

4. Have a lite and paid for version of your app

Have-fun-but-not-high-hopes actions to market your app

1. Get it featured on The Big Bang Theory

2. Ask Stephen Fry to play with it

One marketing tactic missed from the Quora thread is the importance of email marketing to drive downloads and engagement. Another is the clever (ie neither stalkerish nor so infrequent it’s irrelevant) use of push notifications within the app to drive repeat use.

It stands to reason that best practice for app marketing will evolve in 2013 though, like SEO marketing, it may well be a moving beast as the boundaries and rules set by the App Store change. But what then of Android? Time will tell.