NRHA's product knowledge training
programs for employees are designed
to give store associates the information they need to be productive right from the
start. We offer training programs in core hardware and building materials categories
and it's free to all NRHA members.

Sears Debuts New Billboard in Chicago, Indianapolis

June 17, 2010

Sears has also launched a new billboard campaign to promote its Craftsman brand in the Midwest, according to a company release.

In Chicago and Indianapolis, the billboard features a larger than life wrench, clasped by a large hand, touting the slogan “Trust in Your Hands.”

"The phrase 'Trust in Your Hands' inspires the work of our team and gives customers confidence in our innovative, reliable hand tools, power tools lawn and garden equipment and garage storage products," said Kris Malkoski, vice president and general manager of the Craftsman brand. "Our new billboards bring this motto to life in a very eye-catching way and now we're asking our customers to use their creativity to do the same."

The new billboard campaign is also promoting a new photo contest. From June 9 to July 2, Craftsman is encouraging D-I-Y enthusiasts, budding photographers and anyone with a strong sense of creativity to submit their photographic interpretation of "Trust in Your Hands." Whether you create a billboard of your own, take a picture of you and your favorite Craftsman tool in an outrageous location, or put your tools to work on a unique project, all you need to do is snap a photo and send it to the Craftsman Club twitter account.