LG Mobile Phones has forged an alliance with stars Victoria Beckham and Eva Longoria Parker to promote the company's latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.

The LG Fashion Touch campaign pairs two of the most fashionable phones with two of the world's most well-known fashion enthusiasts.

"LG Lotus Elite is bold and edgy, which is a reflection of Victoria's style. LG Rumor Touch is a sleek and more classically designed handset, which is a reflection of Eva's style," LG said.

The print ads launch the week of May 3 in the U.S. and will run side-by-side.

To engage consumers, LG created the Fashion Touch Style Quiz on the LG Fashion Touch Facebook page www.facebook.com/LGFashion. By taking the quiz, fashionistas can find out what phone and style best suits them and participants will be entered into a sweepstakes for a chance to win tickets to the LG Fashion Touch event in May.

The LG Lotus Elite and LG Rumor Touch are successors to the LG Lotus and LG Rumor. LG and Sprint will offer LG Lotus Elite and LG Rumor Touch in an expanded variety of colors. These sleek messaging devices offer users a more advanced handset with the additions of touchscreen technology and new exclusive features. Available in new colors on April 19 in all Sprint retail channels including www.sprint.com, LG Lotus Elite will come in red and black for $99.99 with a new two-year service agreement and $50 mail-in rebate and LG Rumor Touch (currently available in black) will now be available in Red and Purple for $79.99 with a new two-year service agreement and $50 mail-in-rebate.