About Us

SelectoGuru was launched in November 2014. The main team is M. Hayward and Y. Frank. Hayward is a former journalist, Frank has long worked as product designer of everything from electronics to suitcases. We consult with other experts on an ad hoc basis, plus research, research, research…. While perhaps obsessed with tools for good living and with functionality, we’re not so into tech for the sake of itself. We’re rather more motivated by the desire to spread the best information on consumer choices, particularly in certain countries and for types of products where this is lacking, or where information tends to be geared toward the ultra-geeky.

Amazon Affiliates — The most profitable affiliate program for us, for now, since it’s where most people seem to be most comfortable shopping.

Google Translate — Between us we speak tons of languages, but for those that we don’t this is ready to help us read research in other languages.

Themeforest — We’re using the Presso theme purchased there, and it’s working fine for us with a bit of modification.

Contact us

We intend to grow this site to cover a variety of products, but quite slowly, as each article requires a significant time investment to research, write and continuously update. Nevertheless, your suggestions for subjects to cover or anything else are welcome.

Offering website design/SEO/web videos/link exchanges/etc.? We’re not interested. All senders that get through our filters will immediately be blacklisted as spam and deleted.

What is SelectoGuru.com?

We recommend the best stuff, particularly stuff for minimalist travel. In addition to testing out gear ourselves, we analyse the results reported from all major American and European consumer organisations and read copious press and tech site reviews. We also bring our own heavy dose of realism concerning how these products are actually used.

Who are you?

Nice folks, based out of frequently changing European cities. We released our first article in November 2014 and have continued to write obsessively ever since about whatever it strikes our fancy to research.

How do you know what’s best?

In addition to trying out the products, we review every scrap of information available on them, in many languages, before we make a recommendation. Our meta-analysis includes links to the sources we have found most useful, so you can verify them for yourself.

What do you mean by ‘best’?

The most useful, reliable stuff at the best price. We (usually) don't agree with tech sites' fawning over the most decked-out, crazy cool gadgets; we look for what works best for most people's real-life needs.

Why should I trust you?

We never accept payment from product manufacturers; our revenue is from affiliate networks, especially Amazon. This means we have no motivation to recommend one particular product over another (as long as they're available online, and pretty much everything is). Our goal is to recommend products that will serve you well, so that you'll come back to us as we expand this site to cover more products.

How can I support this research?

If you like what we're doing, just use our links on the day that you're ready to buy. Your prices will be the same and we'll hopefully get a small cut from Amazon or whomever. If you hate us, skip our links; we'll get nothing and have a sad.