They managed to so amidst the retail giants, and despite their smaller sizes, they are not insignificant. The 15 largest operators in the channel account for 1.9% of the European grocery market and will reach 2.4% in 2023.

Very much like suppliers looking for new distribution channels, full-range grocers are looking to tap into these expanding grocery territories, either by introducing their own dedicated banners or by acquiring established players.

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