First: Build a Facebook page for your Cleaning Business.

A business page will act as the “homepage” for your business on Facebook.

The best part? Creating one is 100% free!

Note: You do not want to create a personal profile for your business, even if you are a solo cleaning operation. Facebook does not intend to allow personal profiles to advertise anything.

I’ll walk you through the basics:

Step 1: Log in to your Facebook account, and click the menu icon in the top right. Here, you can select “Create Page.”

Step 2: Choose the option for “Local Business or Place.” Even if you have several offices and operate in different states, choosing “Local Business” will give you the most power over your local advertisements.

A few things to note:

Fill out as much of your profile as possible. This makes it easier to find you, and tells clients what makes you so special. Make sure all of this information exactly matches the information on your website.

Your PROFILE PICTURE should be your Company Logo (this makes it easier to identify you)

Your COVER PHOTO works best if there is a human element – especially if the person is smiling.

Limit your “on-image words” to 3-6 words.

Some businesses choose to include a few words on the Cover Photo. The Cover Photo is not meant to give information.

Rather they work best to entice clients, or to give an idea of who you are. Some quick ideas:

“Get a cleaner life!”

“Everyday should feel fresh.”

“Brighter kitchen, cleaner home, happier life.”

Should I include a Call to Action button?

Absolutely. When you create your Facebook page, it will prompt you to add a call-to-action button. For most cleaning businesses, a simple “Book Now” will work perfectly.

Follow the prompts, choose “Link to Your Website” and paste in your booking URL. Now, people can buy your services… straight from Facebook.

Keep Your Page “Alive”

Make sure to keep your company’s page updated. You don’t need to add something every day. One post a week – or even one every two weeks – goes a very long way to show people you are an active and healthy business. It’s all about trust.

Think of it like brushing your teeth every morning. Would you rather buy from a guy with a bright, white smile… or Old Garlic Breath over there in the corner?

Congratulations! You have a Professional Facebook Page for your Cleaning Business!

Now, let’s get into advertising locally with Facebook…

How to Create a Local Facebook Ad for Your Cleaning Business

Facebook does a great job of walking you through the Ad Publisher…

…however, there are so many options, it can be daunting for a first time (or even a moderately-experienced) user.

In this section, we will cover:

Key steps

Major “watch outs” and problem areas

And a few “secret tricks” and best practices to increase your conversion rates

Let’s begin:

Step 1: Go to your ads manager.

Step 2: Click on your account.

It may prompt you to create an Ad account. Follow the instructions. You will not be charged anything until the you actually create an Ad.

Step 3: Install the Facebook Pixel on your website.

In this case, “Pixel” is another name for a Cookie. This gives you the power to track users who visit your website through your Ad.

The Pixel is essentially just a few lines of code. Don’t panic! It is actually very easy to install. You can also ask Facebook to email the code to your Web Developer.

Here is Facebook’s quick guide to installing the pixel:

Step 4: Go back to your Ads Manager, and click “Create Campaign.”

Step 5:Choose your goal.

Since we want some new cleaning clients, we will choose “Conversions” as the main objective for this campaign.

Step 6: Name your Ad.

Eventually, you might be running dozens of ads simultaneously. I recommend you come up with a naming convention that is both simple and modular, so you can keep adding ads without getting confused.

SAVE this audience.This way, you won’t have to recreate it every time you build an Ad.

Step 10: Set Your Budget.

I highly recommend you start LOW. Do not plug in $500 a day (unless your company can easily handle that loss), because you will need time to adjust your ad.

I recommend starting with $20 a day to get the ball rolling. Set an end date, so you don’t forget to turn off your ad. Here are my settings:

Note: You can change your budget at any time, so don’t worry about “messing up” here. It will never hurt you too much.

How to Create a High-performing Local Facebook Ad for Your Cleaning Business [The Final Step]

This is the last step of creating your Facebook Ad.

Your Ad Format

Currently, there are 5 formats to choose from:

Single Ad

Slideshow

Carousel

Video

Collection

The two most successful ad types are “Single Image” and “Video,” however each format has its place.

I wanted to keep this tutorial simple, so I chose to stick with the “Single Image” ad format. This format takes the least amount of time, and works just as well (if not better) than the others.

Your Media

A few quick guidelines to choosing your image(s) or video(s):

Make sure the media is high quality. Don’t choose a grainy photo, and don’t put up a poorly-edited video. You will only waste your own money.

You may not even need to use a picture of your own work. Facebook provides professional stock photos for free, or you can find them from the web.

Marketing secret: make sure to include SMILES in your images. There’s something about seeing a happy, human face that works wonders on clients. After all, Facebook is about FACES.

Why use Stock Photos? The professional touch goes a long way to catching eyes. Later, you may wish to “split test” some of your original photos against stock photos, and see which ones have a higher return.

How to Write a Great “Cleaning Business” Facebook Ad

Headline

Short and sweet. Keep your headline below 11 words.

Try to make it “benefit heavy.” That means, instead of saying “Get our cleaning services!” you could write, “Get a cleaner home, hassle-free!”

Ad Text

This is the text that goes above the image.

Your “News Feed Link Description” is where you can get a bit more wordy.

Use this section to SELL THE BENEFITS of your company – if you can, talk about what makes you different. Keep in mind that your clients don’t really care about you… they care about what you can do for them.

News Feed Link Description

Most marketing gurus suggest you keep this one short as well – it’s just there to give your clients one last little push to click the ad.

3 Example Facebook Ads for Cleaning Businesses

Check out these quick examples.

Feel free to STEAL any of the content or copy on these ads – these are just for you!

Ready to publish?

The last things to do are put in your URL for the sign up page on your website…

…and then, choose your “Call to Action” button. For this simple conversion ad, we want people to book… so we made it “Book Now.”

Then, you can hit publish and – hurray! You’re on your way to making money with Facebook Ads

Other Kinds of Facebook Ads You Might Want to Run:

Lead Generation

If you have some sort of free asset to give out – perhaps a contest for a 1-time free cleaning – you might want to run a “Lead Generation” ad.

Lead Generation ads are focused on bringing you information on potential clients (that is, leads). Lead generation ads are much cheaper than Conversion-based ads, but most of your leads will not turn into clients.

Instead, these ads are great for generating interest in your business, earning awareness, and getting the all important email or phone number… so you can follow up.

Retargeting

For most cleaning businesses, MOST of your leads will not turn into clients.

However, if you can somehow “follow up” with someone who interacted with you (on Facebook, on your website, etc.) then you have a much higher chance to convert them into a full client.

Custom audiences allow you to, among many other things, target people who have interacted with your ads or your website in the past. When you get more advanced, Facebook is a great way to retarget your leads, and hopefully convert them into life-long cleaning clients.

Final Thoughts on Advertising with Facebook

Cleaning businesses that DON’T use Facebook to advertise are BEHIND the curve.

But, armed with your new Facebook powers, you will make a huge impact on your business and get ahead of your competitors. There are hundreds of tests and experimental ads you can run – don’t be afraid to try out new ideas. Facebook makes it easy for you to test, or when something goes horribly wrong, to shut it down.