For those unfamiliar with YoungGuns, the award is one of the 'youngest' among international awards - in more than one sense of the word. For entry to these awards is restricted to those under 30 years of age, the idea being to provide "a platform of expression for young advertising and communication professionals". Past winners of these awards include Antony Nelson (Advertising YoungGun of the Year 2002), co-creator of last year's famous print campaign for Club 18-30 (which won, among many other awards, the Grand Prix at Cannes). For the record, the call for entries for this year's awards opens on July 01.

An official communiqué pertaining to this year's Advertising jury states, 'In 2003 YoungGuns continues its tradition of having one of the most internationally diverse juries brought together for any award show. As an international award receiving entries from around 48 countries each year, YoungGuns understands the importance that each region (North America, South America, Europe, Asia and Oceania) is represented.' The release further quotes Jason Bernard Williams of YoungGuns as saying, "The jury is the key to any award. With YoungGuns, our jury is truly international. Its quality, experience and unique perspective are the reason that people enter and also why the award has so much credibility."

Specific to Pandey's presence in the jury, the release says, 'We are honoured to have Piyush Pandey, as a member of the YoungGuns 2003 Advertising Jury… His creativity has earned him the respect of the industry around the world and we believe he will provide a perspective rarely seen in other awards.'