Go Behind-the-Scenes at E3 2013 with PlayStation on Instagram

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Sony Social Media and Community Manager Roberto Kusabbi invites fans to Go behind-the-scenes at E3 2013 today with PlayStation on Instagram.

To quote: Hi readers - my name is Roberto and I'm new here. You may see me a bit more in the future as I manage PlayStation EU's social spaces, like Facebook, Twitter, YouTube and any others we may add in future.

Fred has kindly let me come on here, say hi, and tell you about something we're working on for E3. Thanks Fred!

First of all, I wanted to let you all know that we have some big plans for our social spaces, so do stick with us. And if you currently follow us on Facebook, Twitter or anywhere else, please keep letting us know what you like and what you don't like - it really helps us improve.

We want to make our social spaces as engaging, fun and visual as possible, and we'll be testing all sorts of things in the future to ensure we pull that off.

With the annual E3 show just around the corner, we've been thinking about how we can best tell the story of the week to our fans. With it being such a visual event, we thought that one of the best ways we could do that is with Instagram.

Our American colleagues have an account up-and-running right now, and in future we'll be sharing the management of the feed, meaning you'll get a really wide view of all things PlayStation. You can check out the PlayStation Instagram page now.

We'll be kicking it off properly at E3, so give us a follow to get a real inside track. We'll be sharing lots of behind-the-scenes photos, live updates and anything else we can take photos of (and are allowed to)! And not always with filters, so don't worry - we're not going to become too hipster.

We'll also be using our other channels, especially Twitter and Facebook, to not only communicate all the breaking news from this year's show, but also to give you an insider's glimpse into the biggest gaming show on earth.

Of course, the time difference between Europe and Los Angeles might make it tricky for some of you to follow us live, but we'll be using Storify and PlayStation Blog to wrap up all the day's activities at a more EU-friendly time of day.

For those of you who aren't on Instagram, you can find out more on their Web site, but in a nutshell it's a fantastic (IMO) mobile-first photo sharing community that's really easy to use. We're looking forward to testing it out and engaging with you all on the platform! See you there.

I'm not sure if I'll get one, but I have to admit I am looking forward to seeing what the PS4 looks like. There's not much else I'm actually looking for at this E3, so I hope there'll be a few surprises.