The protest is spearheaded by a movement called “Gamers for Freedom,” which itself is a project stemmed from the non-profit organization Fight for the Future. Per a press release, the November 1 protest, which will primarily take place from noon to 3:00 pm local time, will “be filled with passionate speakers, fun events, and acts of legal, nonviolent protest.” As the release mentions, there will be “plenty of activity before and after the official protest hours.”

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Another organization known as Freedom Hong Kong will hand out 4,000 “Mei with Hong Kong” t-shirts to BlizzCon attendees and protestors, part of community members’ attempts to brand the Overwatch character of Mei as a symbol of pro-Hong Kong protests. Also present at the protest will be cosplayers Zephronica and YX, the former gaining viral attention with her Mei cosplay on Reddit.

Going along with that, the protest will feature a cosplay contest, followed by a number of speakers, including members of the American University Hearthstone team who were banned from competition for similar messages of support during a tournament livestream. For those who won’t be present at the convention itself, Gamers for Freedom encourages signing their online petition, mass-tweeting at game companies, and direct donations to support organizing costs.

This year’s BlizzCon comes at a point of reckoning for Blizzard and a number of Western corporations and organizations, such as the NBA, now under more scrutiny for their ties with China and Chinese companies while remaining silent on the Hong Kong protests or silencing supporters of those protests.

Even members of Congress have weighed in on the issue, with a bipartisan letter from members of the United States Congress, including unlikely allies like freshman Democratic Congresswoman Alexandria Ocasio-Cortez and Republican Senator Marco Rubio, urging to reverse the suspension of Blitzchung. While an ill-received statement from Blizzard mentioned that the suspension had been shortened, many community members remain fervorous.

It will certainly be interesting to see what kind of coalition Gamers for Freedom will be able to gather in-person in Los Angeles and online across social media platforms. As BlizzCon commences over the weekend, DualShockers will be sure to report on developments from both the convention and the adjacent protests.