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BEND, BUT NEVER BREAK: OUR METAL BRACELETS CAN BEAR ANYTHING

At TAG Heuer, we beat, twist, pull and rub every bracelet over and over again to make sure it won’t wear and tear over time. We torture every bracelet whether leather, metal or polymer with traction, friction and twisting tests. We test the traction on our bracelets 5,000 times, test the most fragile part of the leather 5,000 more times and leave them out in the sun for 72 hours at a time in 60C/140F heat.

We make them break a sweat so they will never break. We put them through intense vibrations so you never miss a beat.