Technology and tools to drive engagement and revenue

Content Mapping: NewsRel

NewsRel is a new (and as of this posting unreleased app technology) featured at TechCrunch’s Disrupt NY Hackathon. According to TechCrunch, the app “currently uses Reuters‘ RSS feed and analyzes the stories, looking for clusters of related stories and then puts them on the map….In addition to this, the team built an algorithm that picks the most important sentences from each story to summarize it for you.”

The technology is still in development but you can see how media companies can use the platform to help users find news “near me” and increase opportunities to sell geo-targeted advertising.