The Brief

A prestigious mobility festival in 2050 will celebrate classic vehicles from the year 2025. These vehicles will best represent an important era, a defining time in the history of mobility and automotive design that addressed dramatic changes in mobility models, technologies and societal needs.

The contest

Participants are invited “to design a vehicle for the year 2025 that becomes a classic and defines, or represents, this transitional era in automotive design and technology and will win the Michelin Concours d’Elegance 2050.”

The entries may feature either established and non-existing brands and the vehicle should be either among the first to feature innovative elements and characteristics, or the last to utilize certain technologies.