Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving top ranks in Google, Yahoo or MSN required a lot of work. It is well known fact that top ranks in search engines results lot of organic traffic and in return more revenues. Therefore, website owners are always ready to do everything to attain their desired ranks.

In order to achieve top ranks in all major search engines you need to understand the search and indexing mechanism of all popular search engines. Always remember, that there are no defined criteria to make your website on top of any search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engines experts suggest several tricks and tweaks that may help you in easy indexing of your website by search engine robots/crawlers.

The contents of your websites, META tags (Description and Keywords appearing on all pages), inbound links (links appearing on other websites but pointing to your website), and alternate text given on your images play an important role in easy indexing of your website. You can expect better ranks only if your website is equipped with all the above described things.

One more thing that is very important for your website’s performance in search engines is selection of right keywords and contents based on those keywords. Remember, if you are not targeting proper keywords, you may not get desired results. Therefore, in order to fix this issue, you need to do a proper analysis of your business domain and niche market along with keywords research prior to making any plans for online promotion of your website.

Usually search engine tracks your website through two popular mechanisms:

Links based tracking
The success of your website in top rankings is determined by the number of links point to your website. If your website has lots of incoming links from other top rated website in your niche, the possibility of success is more. Search Engine Submission, Affiliate Marketing, Directory Submission, Article Submission, Press Releases Distribution, and Blogs help a lot in achieving such quality inbound links.

Contents based tracking
This is relatively a complex mechanism of tracking your website. It depends upon the relevance of META tags (keywords and description) with the contents of different web pages in your website. Freshness of contents on your website enhances your chances of getting indexed easily.

Apart from these two popular mechanisms, you can also adopt other modes of online advertising like banner ad placements, paid submission, contextual advertising and social media marketing. These strategies are of great help if you want a quick interaction with your potential customers.