“It’s not looking past this fight, but it’s kind of hard not to when everyone in the media is asking us about about … Anderson Silva,” the Paradigm Sports Management president told MMAjunkie.com Radio (www.mmajunkie.com/radio). “The most important fight for us is Vitor Belfort this Saturday live on the FX network. Looking past that would be, I think, a huge mistake on our part, which I know we’re not doing.”

Bisping (23-4 MMA, 13-4 UFC) heads to hostile territory when he fights the Brazilian-born Belfort (21-10 MMA, 10-6 UFC) at Ibirapuera Gymnasium in Sao Paulo. Bisping has already said a victory will propel him to a long-awaited title shot against champ Silva (33-4 MMA, 16-0 UFC).

Even without the UFC’s blessing, Bisping declared his fight a title eliminator. UFC President Dana White later concurred, though promised title shots sometimes have short shelf lives in the UFC.

So ahead of Saturday’s bout, Bisping has been vocal not only about his intent to “beat the living snot out” of Belfort but for his shot at the belt.

Attar advises Bisping throughout the process, but he assures fans that no one from the team is looking past Belfort, who was on a 7-1 run before a September loss to light-heavyweight champion Jon Jones. But he’s also not going to have him hide his desire for his first UFC title shot.

“Obviously it’s always motivating for guys who want to fight for a title or seek a belt, but at the end of the day, you’ve got to take it one fight at a time because if you start looking down too far sown the line, you start losing focus,” Attar said. “That’s something that not only Michael, feels but his whole support team, is reiterating as well.”

Since winning “The Ultimate Fighter 3,” Bisping has been a sort of love-or-hate-him fighter, and most fans are staunchly in one of the two camps. Whether fans are just anxious to see someone – anyone – beat Silva, or whether they’ve warmed up to the brash Brit, Bisping has seen a bit of a popularity boost in recent months. Entertaining blogs, humorous tweets and uncensored interviews have all played a part.

Attar, though, thinks a lot of folks are just now realizing his client is the real deal.

“It’s authentic as it gets,” he said. “If you look even at this fight, he’s definitely excited about it because …. it’s a pay-per-view type fight live on FX. There’s also a lot of implications on the line.

“He could have taken it to the next level trash-talking, but he didn’t do that. It’s all real. The guy is a real cool guy, and a lot of people are starting to see the real side of Michael Bisping. We all have our moments. Nobody’s perfect. But at the end of the day, he’s a normal guy, and he really isn’t full of himself. He’s down to earth.”

MMAjunkie.com Radio broadcasts Monday-Friday at noon ET (9 a.m. PT) live from Mandalay Bay Resort & Casino’s Race & Sports Book. The show is hosted by “Gorgeous” George Garcia, MMAjunkie.com lead staff reporter John Morgan and producer Brian “Goze” Garcia. For more information or to download past episodes, go to www.mmajunkie.com/radio.

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