Information Orientation (IO): The Proven Link to Business Performance

"A
critical issue faced by organizations in these difficult times is how to
leverage and manage the three most important, expensive and decisive
resources: people, technology and information.

The Information Orientation (IO) metric is the first and
only business tool to measure these resources with a proven link to
superior business performance."
Dr. Donald A. Marchand, Professor of Strategy and Information Management
at IMD International and Chairman of enterpriseIQ®

Consider how much money your company has spent on
technology and information management in the last five years, and answer
the following key questions:

•

Are your investments in people, information and
IT measurably improving your bottom line?

•

Are information and knowledge in your
organization being used effectively to drive performance?

•

Are you certain that your CRM, ERP or other
information-based initiatives are creating the maximum value for
your business?

•

Are you building excellent information
capabilities to grow and win?

At enterpriseIQ® we work with businesses to
provide the answers to these questions.

Information Orientation (IO) measures how effectively a company manages information, people
and technology. Information Orientation (IO) helps managers to
understand and manage:

•

IT practices – the technical component
of a company's information use. This is the capability to manage
investments in the IT hardware, software and networks that support
operations, business processes, innovation and decision-making.

Information behaviours and values – the
human element is present in all three capabilities, but of
particular significance is the extent to which a company's
organizational culture encourages managers and employees to use and
share information to carry out their work.

The Information Orientation Maturity Model operationalizes the
practices and people behaviors that a company’s managers & people
must have to use information, their knowledge and IT to achieve.

The Latest News

Don Marchand to co-direct a new IMD Program “Leading Digital Business Transformation” in Lausanne, Switzerland and Singapore in 2015.

Don Marchand conducts IMD Business Forums on Digital Business Transformation in Singapore, Bangkok, Jakarta, Kuala Lumpur, Melbourne and Sydney, Australia during April and May 2015.

“Avoiding the Schizophrenic IT Organization” by by Donald A. Marchand and Joe Peppard, published in Harvard Business Review’s Insight Center publication – Reinventing Corporate IT, January 2014.

“Why IT Fumbles Analytics”, by Donald A. Marchand and Joe Peppard, published in Harvard Business Review, January 2013.