Could Jony Ive Pull off an Apple Car?

A piece from 2015 in the New Yorker discusses Jony Ive and his love of cars:

These days, Ive flies around the world in a Gulfstream GV that Jobs once owned. He drives an Aston Martin and a Bentley. For someone whose job involves promoting a form of commodity fetishism, that’s hardly surprising.

This goes on to note that Apple would, and should only release a car if it can charge higher than commodity prices. The quality needs to be there:

Apple’s vast profits—$39.5 billion in 2014—partially disguise the fact that it operates in a manufacturing industry whose products are rapidly commoditized, and in which only market leaders make much of a return on their investments. Apple can charge higher prices than its competitors because it has a reputation, which Ive helped to create, for superior quality and superior design. If that reputation were to be tarnished, Apple’s profit margins would quickly fall.