July 06, 2005

Detailed shot of Armstrong's “icon” wheel

Chris Brewer over at ThePaceline.com got up close and personal with Lance Armstrong's cool “icon” rear aero wheel. This is the first shot I've seen where you can clearly make out each and every icon (even if you can't tell what it represents!). As always, click through the image to be taken to its original source.

Brewer also got a picture of three guys with the worst job since the ice-box carrying “portable Coke machines” from the Atlanta Olympics: The guys he photographed are portable TVs, with a harness that elevates a color flat-screen a foot or so above their head, so people in the crowd can watch the race.

Comments

I don't really think that each icon really represents somthing to Lance. Most of the "icons" are character taken from some fonts. I'm sure things like the radiation, texas and 10//2 have meaning, but not all of them. I think it's just for the "cool" factor.

A blog on advertising has a bit of background on the icons on the wheel. http://www.adrants.com/2005/07/nike-teams-with-graffiti-writer-for.php
There is a link to a Nike site that has a Flash app that shows a bit more.
http://www.nike.com/nikecycling/index_flash.html