圖表一覽

This new joint IWSR/just-drinks report provides the latest insight into one of the most dynamic of categories.

Yet despite the positive outlook for the whisk(e)y industry, there are challenges and potential challenges ahead.

The report looks at the most important issues and trends affecting the category - namely:

premiumisation

the beginnings of growth again in the US economy

the impressive growth in Asia and other developing markets

demand outpacing supply

increased costs

reducing alcoholic strength

new consumers and new occasions

Not forgetting perhaps the most significant development, the introduction of flavour-infused whisk(e)y.

With individual chapters on US, Canadian, Irish, Indian and Japanese whiskies, a round up of developments in the key markets around the globe, profiles of the leading players and over 100 data tables, this report will leave you with the distinct impression that there is a certain energy to this category.

Table of Contents

Chapter 1 - Scope of the market

Premiumisation and consumer trade-up

Production moves

Rising input costs

US Whiskey - international developments

US whiskey - premiumisation and consumer trade-up

Chapter 2 - Push into flavours and other innovations

RTD success

Chapter 3 - Influence of the craft-distilling movement

US whiskey - industry structure

Canadian whisky - industry structure

Chapter 4 - Irish whiskey

International developments

Premiumisation trends

Push into flavours and other innovations

Industry structure

Chapter 5 - Indian whisky overview

International development

Premiumisation trends

Industry structure

Chapter 6 - Japanese whisky overview

International development

Premiumisation trends

Industry structure

Chapter 7 - Markets

The Americas

United States

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Canada

Canadian whisky

US whiskey

Irish whiskey

Mexico

US whiskey

Canadian whisky

Irish whiskey

Brazil

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Europe

UK

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Germany

US whiskey

Irish whiskey

Other whisky

Czech Republic

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Bulgaria

US whiskey

Irish whiskey

Turkey

US whiskey

Canadian whisky

Irish whiskey

France

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Spain

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Italy

US whiskey

Canadian whisky

Irish whiskey

Sweden

US whiskey

Canadian whisky

Irish whiskey

Other whiskies

Denmark

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Poland

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Russia

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Asia

Australia

US whiskey

Canadian whisky

Irish whiskey

New Zealand

US whiskey

Irish whiskey

Canadian whisky

China

US whiskey

Canadian whisky

Irish whiskey

India

US whiskey

Indian whisky

Japan

Japanese whisky

US whiskey

Canadian Whisky

Irish whiskey

Other markets

South Africa

US whiskey

Canadian whisky

Irish whiskey

Other whisky

Travel retail

Chapter 8 - Leading companies

Brown-Forman (US and Canadian whiskies)

Beam Inc. (US and Canadian whiskies)

Sazerac (US and Canadian whiskies)

Heaven Hill (US and Canadian whiskies)

Pernod Ricard (Irish, Indian and Canadian whiskies)

Diageo (Canadian, US and Indian whiskies)

ABD (Indian whisky)

Jagatjit (Indian whisky)

John Distillers (Indian whisky)

Campari (US whiskey)

Asahi (Japanese whisky)

Suntory (Japanese whisky and Bourbon)

List of tables

Table 1: Non-scotch whiskies by category

Table 2: US whiskey by major and minor region

Table 3: Canadian whisky by major and minor region

Table 4: Irish whiskey by major and minor region

Table 5: Super-premium and above spirits - a comparison

Table 6: Top 10 markets for US whiskey

Table 7: Top 10 markets for Canadian whisky

Table 8: US whiskey by quality

Table 9: Canadian whisky by quality

Table 10: Top 10 brands for US whiskey

Table 11: Top 10 brands for Canadian whisky

Table 12: Top 5 companies for US whiskey

Table 13: Top 5 companies for Canadian whisky

Table 14: Top 10 markets for Irish whiskey

Table 15: Irish whiskey by quality

Table 16: Top 5 companies for Irish whiskey

Table 17: Top 10 brands for Irish whiskey

Table 18: Top 10 markets for Indian whisky

Table 19: Indian whisky by quality

Table 20: Top 5 companies for Indian whisky

Table 21: Top 10 brands for Indian whisky

Table 22: Top 10 markets for Japanese whisky

Table 23: Japanese whisky by quality

Table 24: Top 5 companies for Japanese whisky

Table 25: Top 10 brands for Japanese whisky

Table 26: Top 5 brands of US whiskey in the United States

Table 27: Top 5 companies of US whiskey in the United States

Table 28: US whiskey by quality in the United States

Table 29: Top 5 brands of Canadian whisky in the United States

Table 30: Top 5 companies of Canadian whisky in the United States

Table 31: Canadian whisky by quality in the United States

Table 32: Top 5 brands of Irish whiskey in the United States

Table 33: Top 5 companies of Irish whiskey in the United States

Table 34: Irish whiskey by quality in the United States

Table 35: Top 5 brands of Canadian whisky in Canada

Table 36: Top 5 companies of Canadian whisky in Canada

Table 37: Canadian whisky by quality in Canada

Table 38: Top 5 brands of US whiskey in Canada

Table 39: Top 5 companies of US whiskey in Canada

Table 40: US whiskey by quality in Canada

Table 41: Top 5 brands of US whiskey in Mexico

Table 42: Top 5 companies of US whiskey in Mexico

Table 43: US whiskey by quality in Mexico

Table 44: Top 5 brands of Canadian whisky in Mexico

Table 45: Top 5 companies of Canadian whisky in Mexico

Table 46: Canadian whisky by quality in Mexico

Table 47: Top 5 brands of US whiskey in Brazil

Table 48: Top 5 companies of US whiskey in Brazil

Table 49: US whiskey by quality in Brazil

Table 50: Top 5 brands of Canadian whisky in Brazil

Table 51: Top 5 companies of Canadian whisky in Brazil

Table 52: Canadian whisky by quality in Brazil

Table 53: Top 5 brands of US whiskey in the United Kingdom

Table 54: Top 5 companies of US whiskey in the United Kingdom

Table 55: US whiskey by quality in the United Kingdom

Table 56: Top 5 brands of Irish whiskey in the United Kingdom

Table 57: Top 5 companies of Irish whiskey in the United Kingdom

Table 58: Irish whiskey by quality in the United Kingdom

Table 59: Top 5 brands of US whiskey in Germany

Table 60: Top 5 companies of US whiskey in Germany

Table 61: US whiskey by quality in Germany

Table 62: Top 5 brands of Irish whiskey in Germany

Table 63: Top 5 companies of Irish whiskey in Germany

Table 64: Irish whiskey by quality in Germany

Table 65: Top 5 brands of US whiskey in France

Table 66: Top 5 companies of US whiskey in France

Table 67: US whiskey by quality in France

Table 68: Top 5 brands of Canadian whisky in France

Table 69: Top 5 companies of Canadian whisky in France

Table 70: Canadian whisky by quality in France

Table 71: Top 5 brands of Irish whiskey in France

Table 72: Top 5 companies of Irish whiskey in France

Table 73: Irish whiskey by quality in France

Table 74: Top 5 brands of US whiskey in Spain

Table 75: Top 5 companies of US whiskey in Spain

Table 76: US whiskey by quality in Spain

Table 77: Top 5 brands of US whiskey in Poland

Table 78: Top 5 companies of US whiskey in Poland

Table 79: US whiskey by quality in Poland

Table 80: Top 5 brands of US whiskey in Russia

Table 81: Top 5 companies of US whiskey in Russia

Table 82: US whiskey by quality in Russia

Table 83: Top 5 brands of Irish whiskey in Russia

Table 84: Top 5 companies of Irish whiskey in Russia

Table 85: Irish whiskey by quality in Russia

Table 86: Top 5 brands of US whiskey in Australia

Table 87: Top 5 companies of US whiskey in Australia

Table 88: US whiskey by quality in Australia

Table 89: Top 5 brands of Canadian whisky in Australia

Table 90: Top 5 companies of Canadian whisky in Australia

Table 91: Canadian whisky by quality in Australia

Table 92: Top 5 brands of Indian whisky in India

Table 93: Top 5 companies of Indian whisky in India

Table 94: Indian whisky by quality in India

Table 95: Top 5 brands of Japanese whisky in Japan

Table 96: Top 5 companies of Japanese whisky in Japan

Table 97: Japanese whisky by quality in Japan

Table 98: Top 5 brands of US whiskey in Japan

Table 99: Top 5 companies of US whiskey in Japan

Table 100: US whiskey by quality in Japan

Table 101: Top 5 brands of Canadian whisky in Japan

Table 102: Top 5 companies of Canadian whisky in Japan

Table 103: Canadian whisky by quality in Japan

Table 104: Top 5 brands of US whiskey in South Africa

Table 105: Top 5 companies of US whiskey in South Africa

Table 106: US whiskey by quality in South Africa

Table 107: Top 5 companies in duty free/travel retail for US whiskey

Table 108: Top 5 brands in duty free/travel retail for US whiskey

Table 109: Top 10 minor regions in duty free/travel retail for US whiskey