Brand

The three Agitos (from the Latin meaning “I move”) encircling a central point symbolize motion, emphasize the role of the Paralympic Movement in bringing athletes together from all corners of the world to compete.

Building greater understanding and use of the Paralympic brand is one of the IPC’s six strategic goals. The brand is based on the four Paralympic Values: courage, determination, inspiration and equality.

The Paralympic Symbol (three Agitos) consists of three elements in red, blue and green – the three colours that are most widely represented in national flags around the world.

The three Agitos (from the Latin meaning “I move”) encircling a central point symbolize motion, emphasize the role of the Paralympic Movement in bringing athletes together from all corners of the world to compete.

The symbol also reflects the Paralympic Motto, “Spirit in Motion,” representing the strong will of every Paralympian.

The Paralympic Symbol also emphasizes the fact that Paralympic athletes are constantly inspiring and exciting the world with their performances: always moving forward and never giving up.