Jānis Andersons - The Moments (Concept)

"Inspiration of the design comes from our festivity occasions – whether it is amazing party, celebration of solitude or warm chill-out evening with the friends at the seaside.Clarity of forms, styling of occasions and freshness of colour palette combined with the playfulness of the product name is invitation to engage!Graphics are printed on the backside label – seen through the bottle, whilst the name of the product is printed on the front; this combination creates dynamic, optical illusion that reflects depending on the angle of view.Description with cool ideas of usage and creative servings are attached to the bottleneck with colourful band.The design is developed for a limited edition production to mark special event or promotion of company, bar or group of friends.By creating this visual identity we want to give the joy and willingness to participate in different situations. Are you in?"