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End of the creative industries

Paul Owens

In UK we have a definition of the
creative industries that looks specificaly at 13 sub-sectors. So that
is everything from visual arts to film to computer games to design.
So we have a field of creative industries. It is about specific
industrial sectors. I think that definition of creative
industries varies across the world. So if you got Asia you will see
that actually in some parts of Asia that definition is much wider and
includes other things like marketing, like a consultancy
services. And if you go to South America I think that you will
see that again it has a different kind of a definition.
But I think that the creative
industries definition is probably comming to the end of its
usefulness. I think that it was a very useful concept for
the last 10 maybe 15 years. And I think that people are now much
more interested in doing an idea creative economy and that is
not so much about individual sub-sectors but is much more about how
the creativity and inovation can spread and increase productivity and
increase activity across the whole economy not just the formal but
the informal economy, the social economy. I think that it is
much more interested in that side of things and that has much more
potential than a fairy narrow definition of fairy narrow set of
activities many of which are changing very fast and converging with
each other anyway. So that is the direction that I think it is
going to go. And it is going to go from a narrow creative
industries definition to wider creative economy approach.