Scots Duo Buck Latest Newspaper Sales Trend

The Daily Star of Scotland and the Scottish News of the World have again bucked the trend of declining sales in Scotland among daily and Sunday newspapers, by registering increases on their circulations on this time last year.

Comparing the circulation figures in Scotland last month to those of twelve months previously, the falls – except for the Daily Star of Scotland and the Scottish News of the World – ranged between 3.5 and 26.9 per cent.

The figures read, across the board, as follows:

Scottish Daily Mirror (25,459 in January 2010 versus 29,185 in January 2009, down 3726 or12.8 per cent), Daily Record (309,846 versus 336,244, down 26,398 or 7.8 per cent), Daily Star of Scotland (79,697 versus 85,227, down 5530 or 6.5 per cent), Scottish Sun (351,869 versus 377,964, down 26,095 or 6.9 per cent), and Scottish Daily Express (67,199 versus 72,518, down 5319 or 7.3 per cent).

Scottish Daily Mail (115,592 versus 119,723, down 4131 or 3.5 per cent), Daily Telegraph (21,297 versus 22,949, down 1652 or 7.1 per cent), Financial Times (4133 versus 5067, down 934 or 18.3 per cent), The Herald (55,778 versus 60,755, down 4977 or 8.2 per cent), The Guardian (14,422 versus 16,455, down 2033 or 12.4 per cent), and The Independent (7409 versus 9766, down 2357 or 24 per cent).

The Scotsman (45,687 versus 49,478, down 3791 or 7.7 per cent), The Times (24,051 versus 28,127, down 4076 or 14.5 per cent), Daily Star of Scotland – Sunday (28,437 versus 28,424, up 13 or 0.05 per cent), Scottish News of the World (280,252 versus 269,709, up 10,543 or 3.9 per cent), and Sunday Mail (378,321 versus 416,169, down 37,848 or 9.1 per cent).

Scottish Sunday Mirror (21,788 versus 26,733, down 4945 or 18.5 per cent), The People (13,765 versus 18,840, down 5079 or 26.0 per cent), Scottish Sunday Express (37,061 versus 41,672, down 4611 or 11.1 per cent), Sunday Post (234,522 versus 251,345, down 16,823 or 6.7 per cent), and Scottish Mail on Sunday (102,690 versus 107,229, down 4539 or 4.23 per cent).

Independent on Sunday (5926 versus 7800, down 1874 or 24 per cent), The Observer (19,087 versus 21,416, down 2329 or 10.9 per cent), Scotland on Sunday (52,551 versus 61,311, down 3760 or 6.1 per cent) and Sunday Herald (42,500 versus 45,229, down 2729 or six per cent).

Sunday Telegraph (18,386 versus 21,248, down 2862 or 13.5 per cent) and Sunday Times Scotland (65,567 versus 69,813, down 4246 or 6.1 per cent).