Come Fly With Me – I Think Outside the Net!

What IS Facebook Doing Wrong?

Facebook what are you doing wrong? You just launched Graph Search and while it is a cool tool for the tech savvy users not everyone is admiring it due to the privacy issues that are piggy-backed to it.

Now you are coming out with a brand new Timeline which is set to clean up the look of being too cluttered and bring some sexiness to us with the streamlined appearance and the new photo displays. I am sure the Instagram users will really like the fact that their photos are now going to be twice as big as before.

I teach Facebook classes at the local computer club and the people who come to learn are what we lovingly call “Senior Citizens”. I don’t mind your changes, it gives me more to teach and talk about. However when I showed them Graph Search (and they will never understand the name) they all gave it a thumb’s down because the last thing they use Facebook for is a search engine.

Over the past several weeks I have been getting bored with what appears on my newsfeed and I do understand what it takes to get engagement with my friends. In fact I have always been bothered by the fact that you, Facebook, have the “big brother is watching you” algorithm going for you.

I don’t think you were prepared for the fact that Tumblr, Pinterest and Instagram (even though you own that one) were going to steal away the younger Facebook users. I am guessing not too many of you were in scouting where being prepared is a way of life.

Pew Research Center recently reported that people are “suffering” with something called Facebook Fatigue. As many as 61% of users have taken a hiatus for many reasons but boredom ranked high.

What are you going to do about this Facebook?

I am growing increasingly tired of you too. I have customers who love being there so I write wonderful posts for them (shameless self-promotion statement) but it is discouraging to me that only about 16-19% of their fans see the posts. I am discouraged that 16-19% see my updates.

You have lost that loving feeling Facebook and I am not sure you will find it again.