​The ASPEN® brand is inspired by the pristine and glamorous mountain village of Aspen and by a unique take on luxury: luxury inspired by nature. To a certain degree, the ASPEN® brand represents the look, feel, and spirit of Aspen itself. But to a greater degree it represents something more – the “top-of-the world” feeling and naturally refined spirit of outdoors and the good life wherever one lives it: Winter, Summer, Spring, Fall. ASPEN® as a brand is a unique opportunity to align the right family of products with a brand that is instantly recognizable and instantly connected with the good life, the pristine wilderness, and feeling awake and inspired.