Premium audio equipment brand Bose is finally making smart speakers, and it’s got a bunch of pricey Alexa-powered options for you to choose from. Home Speaker 500 – and two new smart soundbars – Soundbar 500 and Soundbar 700 – to take on rivals like Apple and Sonos. Bose is Known for its products in the traditional speaker market, it is clearly jumping on the connected smart speaker bandwagon with Amazon Alexa voice assistant fully integrated into the new products.

These new home speakers and soundbars use the company’s mic technology that is present in its headsets and headphones. Bose says it helps the devices to hear commands better over louder listening levels. They come with Bluetooth and Wi-Fi support, and said to deliver, tens of thousands of skills for information, entertainment, smart home control, and more. The Home Speaker 500 will cost $400, while the Soundbar 500 will cost $550 and the Soundbar 700 will cost $800; all will be available this fall.

The ovular Home Speaker measures 8 x 6 x 4 inches, and is wrapped in aluminum. Inside are two speakers facing the opposite direction to help enable 360-degree sound. On the front of the device is a small display that shows album art of the music being played. On the top of the unit are six touch-sensitive buttons for presets, such as stations or playlists. Other buttons on the top will let users play and pause tracks, as well as mute the microphones.

The two soundbars – the Soundbar 500 and Soundbar 700, also have Alexa built in. The Soundbar 500 measures 31.5 x 4 x 1.75 inches, has three drives in the front and one on each end, and uses what Bose calls ADAPTiQ technology to tailor the audio characteristics of the soundbar to match the room it’s in. The larger and pricier Soundbar 700 (38.5 x 2.25 x 4.25 inches) has four forward-facing drivers, and uses Phaseguide technology to “direct beams of multi-directional sound.

While smart speakers are a dime a dozen these days, there aren’t many options at higher price points – so it’ll be interesting to see if Bose can win over audiophiles with its new range. Bose has informed that the new smart speaker and soundbars will be available beginning this October. They will be sold via Bose retail stores, Bose’s official site, and via authorized Bose dealers.