Lego maker movement brings the LandCruiser to life

Lego is one of the five new entrants on the Interbrand Best Global Brands list. A key driver was the LEGOideas website, where fans of little plastic bricks can share their ideas, or vote and give feedback to other makers. ‘Popular this week’ is a Toyota Landcruiser, having just hit the 10,000 votes required to move the concept into review phase.