I recently saw this story on 7 News and was shocked. I already spend a fair amount of time in grocery stores reading labels to make sure the food I purchase is 3rd party verified as organic or fair trade, but what this video reveals is that even if something has the USDA organic label on it, doesn't mean it is definitely organic! You also have to find out where it was grown! Take a look: http://www.youtube.com/watch_popup?v=JQ31Ljd9T_Y