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It is a very auspicious day as per Tamil Panjangam. In many temples like Madurai Meenakshi Temple, Thiruvannamalai Arunachala Temple, Chidambaram Natarajar Swamy Temple, etc.. grand rituals and pujas are observed.

In Madurai Meenakshi Temple, Chithirai festival is held during Pournami day. On this day, ‘Sri Kallazhagar or Kallalagar Vaigai Aatril Ezhuntharural’ is performed.

Chitra Pournami Girivalam at Thiruvannamalai temple is an auspicious event. More than a million devotees visit the temple and perform Girivalam on Chithra Purnima.

In 2015, Chithirai Pournami coincides with Vaishakha Purnima in other Hindu calendars followed in North India, Guajrat, Maharashtra, Karnataka & Andhra Pradesh. As per Kerala Malayalam Calendar, it is Meda Maasa Paurnami. And in Bengali Panjika, it is Baisakh Pournami.