Thursday, October 19, 2006

A little later than promised in the milestone post, here's an update on September's activity here at FeedBlitz. Month end active circulation was just shy of 1,040,000, for a monthly growth rate of 26.5% Obviously September was a huge month, growth-wise, and while I expect the circulation growth to continue it will be at a much lower rate. With last month's large list coming in there are also large numbers of undeliverables to weed out; removing these has acted as something of a brake on circulation growth since then.

Anyway, according to the web site analytics, September saw 390,000 visits, actually down a whisker from August, and 1,013,000 visits, again a little off from the month before - but then there's a day less in September than in August, and if one looks at the daily averages September's web activity was, in fact, up slightly.

In the August summary I mentioned we'd had the largest mailout to date at over 300k pieces. These days, a typical nightly run is well over 450,000 pieces, and I expect we'll top the half a million mark soon.

2 Comments:

Yes! I think we took out too much by removing the legend. The thinking was that the popup menus made the legend unnecessary, but the legend also contained explanations of the status indicators. We've restored those; thanks for the feedback!