A Simple Guide For You How To Choose A Good Domain Name For Business

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How To Choose A Good Domain Name For Business
In this article, we will share with you How To Choose A Good Domain Name For Business.

How To Choose A Good Domain Name For Business

In this article, we will share with you How To Choose A Good Domain Name For Business.
I'm frequently e-mailed by people asking for domain name advice.

Specifically, what should they look for when registering a domain name for their company? This may be basic for some of you, but I hope some of my readers gain value from this.

Let me start with the things to avoid when registering a domain name that will be used for your main company web site.

Never use a hyphen. If your domain is some-name.com, many people will forget the hyphen when typing your name into the browser or sending e-mail to you. This can result in lost business.

Avoid digits if possible. Using digits requires you to spell the domain name out to people. For example2.com, you need to tell people it's the digit "2" rather than the word "two" or even "to".

Here are the positive things to look for in a domain name.

.Com extension. It's imperative that your domain name be available with a .com extension. I've seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else's web site. Or worse, confidential e-mails are sent to the wrong domain.

Easy to spell. Keep in mind that your spelling might be better than most people!

Short. Try to keep it to 2 words, 3 maximum and 20 characters or fewer.

These are general guidelines applicable to your main company domain name. There are instances where hyphens, numbers, and non-.com domain extensions are fine for secondary sites and search-engine-optimized sites. But your company's main domain should follow these general guidelines. Good luck!

I would like to offer some more tips for successfully choosing a domain name:

1) Use the .COM extension.

This is still the number one choice for the majority of online businesses. While, .NET,.ORG,.INFO,.BIZ, and. The US are viable alternatives they are not as widely recognized as.COM. The .COM extension will immediately give you and your business more credibility.

Also, because we are creatures of habit many people automatically include.COM when typing in almost any web address, so why not capitalize on human nature?

2) Keep it Short.

Whenever possible your domain name should not be longer than 13-15 characters, numbers, or hyphens. It is much more difficult for the average person to remember longer variations of a web address.

3) Make it Sticky.

You want your domain name to be easy to remember. Make it stick out in people's minds. Be creative. Be Unique.

4) Minimize Confusion.

You should never lose a prospective customer because they misspelled your domain name, or they used the wrong extension. If you can afford it, register other variations of your domain name and have them redirect to your main site.

5) Include Keywords in Your Domain Name.

Try to include at least 1 and if possible 2 keywords in your domain name. Many of the experts believe this can help with the way some of the search engines indexes and rank your site.

6) Be Descriptive.

Your domain name should have something to do with your business. Make it descriptive of your site, your product offerings, or your service.