Cinema lenses are one of the most crucial tools in any filmmaker’s toolkit, yet many filmmakers have a limited knowledge of how glass will affect their image from both a creative and technical standpoint.

In this episode, I interview Ryan Avery – the founder of Veydra lenses – who designed one of the most sought after lens kits for independent filmmakers: The Veydra Mini Primes.

Over the course of this interview, Ryan details exactly what goes into designing and developing high quality cinema glass, what optical qualities to look for when purchasing lenses, the future of lens technology, and much much more.

Noam Kroll is an award-winning Los Angeles based filmmaker, and the founder of the boutique production house, Creative Rebellion. His work can be seen at international film festivals, on network television, and in various publications across the globe. Follow Noam on social media using the links below for more content like this!