The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals describes a revolution in American business and public policy that is changing forever how we treat animals and conduct commerce. Wayne Pacelle, president and CEO of the nation's most powerful animal protection organization, tells the story from the frontlines, in a best-selling book that speaks to both mind and heart.

The Humane Economy reveals how public awareness to the plight of animals that serve our economy is driving unprecedented change… Isn’t this one of the biggest spiritual issues of our time?
—Oprah Winfrey

An excellent new book… It’s astonishing how sensitive companies are becoming to public opinion about animals… This is a humane revolution, and Pacelle… has been at the forefront of it… A hopeful vision.
—Nicholas Kristof, New York Times

Invigorating… Pacelle has accomplished remarkable things… and anyone concerned with the lives and deaths of animals should be grateful he’s out there.
—Salon