Category Archives: Marketing Automation

As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?

Increasingly educated and empowered customers are able to solve their own problems. The emerging skill is finding problems they don’t know they have. Daniel H. Pink, NY Times bestselling author and host of National Geographic’s Crowd Control, delivered an insightful and engaging keynote at Oracle’s…

50? Yeah, you heard us right. We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the…

Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back…

Part of our We-read-it-so-you-don’t-have-to Series: While this post might seem a bit long, it pales in comparison to the email marketing guide it summarizes (156 slides). So I thought I’d save you some time and bring it to you in a digestible chunk (in brilliant…

“Demand Gen” If your job has something to do with growing revenue at your company, you’ve probably been hearing that phrase a lot lately. But what is Demand Generation, really? Why (and how) does it work? We’re working on a new ID white paper named…

This, the third installment in our “Things We Love” series on marketing automation platforms, takes a look at Marketo. Marketo is a leader in the MA space, offers a rich, well designed and mature software platform. Marketo also shares some of Intelligent Demand’s perspective on…

Your marketing automation platform is a key element to enabling your sales department to work more efficiently. As a demand generation agency, Intelligent Demand has seen great results with Net-Results marketing automation. We use Net-Results for our own marketing (in parallel with other MA platforms…

Intelligent Demand is an agency partner of Pardot’s – we use their system every day to implement lead gen and lead nurturing campaigns that drive revenue growth for our clients. It was hard choosing only seven things about Pardot to share with you here, but this…

Marketing automation (and more broadly, demand generation) is the new black, it seems. And for good reason. It puts a tremendous amount of capability into one, integrated tool. But in the end, it’s just a tool. If the company using it isn’t prepared for marketing…