Making the Media Work for You

How to do your own PR

Do stories about you or your business never make it onto TV or into the papers?

Do you write press releases or pitches that never result in media enquiries?

Do your competitors get better coverage in newspapers or on TV?

Are you buzzing with ideas for newspapers or magazines but don’t know how to approach an editor?

It is a fact: editorial coverage has four times the value of advertising. And with thousands of websites, newspapers, magazines and broadcasters out there, the media is a hungry beast. If you know how to make the most of that PR opportunity, it is an excellent means of promoting yourself, building awareness of your brand and your business, and raising your profile.

This practical How to do your own PR course will give you an insight into how the media operates, the types of stories it covers and how to pitch your ideas.

It is aimed at business owners and start-ups without a PR department or agency, individuals such as writers who want to raise their profile and voluntary organisations which need publicity for events & good causes.

How to do your own PR courses will cover:

1. How the media operates

2. How to target the right media and develop relationships with journalists

3. How to use social media to raise your profile and reach out to journalists

4. How to develop headline-grabbing stories about your business

5. Practical brainstorming session to discuss your ideas

6. How to pitch story ideas

7. How to write a successful pitch or press release

“The workshop with Ann was a thorough and concise insight into the world of press and PR, which stripped away all the mystery and confusion and made self-publicity seem manageable and achievable. Ann gave us all the confidence to believe we had news worthy companies and that successful PR is about structured effort not magic or money. It was thoroughly enjoyable and beneficial to attend and she has been more than generous with her time in additional support following the workshop.” Mampara Dance Academy