“We thought if we could hit the goal within the first half of the 30-day campaign that would be cool.”

Matt Marciante

But 30 minutes before the party, Marciante and Co. reached its funding goal of $10,000, the magazine said. As of Thursday, the campaign had surpassed $22,000.

“We thought if we could hit the goal within the first half of the 30-day campaign that would be cool,” Matt Marciante told D Magazine. “But never in a million years did we think we’d reach it within the first hours.”

The couple creates affordable, designer-quality leather shoes and bags, and the company motto is, “Leather for the People.” Shoe prices range from $105 to $185, D Magazine reported.

The duo said they are able to keep prices low because there’s only one manufacturing markup between them and the factory.

Matt’s father was in the boot industry and Jacqueline, who’s from Chicago, is an aspiring fashion blogger. They were looking for something they could work on together that utilizes both their strengths, Matt Marciante told the magazine.

They chose Kickstarter to raise funds for a couple reasons — they didn’t want investors, and because Kickstarter builds a community that has generated “a ton of great feedback.”