Downgrade

When someone moves from one paid plan to another less expensive paid plan.

Switches to Annual Plans

Businesses often encourage folks to sign up for annual plans by throwing in a couple of free months. Though getting folks to sign up on an annual plan is a good thing, this is still considered to be a downgrade as MRR is reduced.

How can I learn more about who is cancelling and downgrading?

Customer ListsOn both the Cancellations and Downgrade metrics, you can scroll down to see a list of folks who have cancelled or downgraded within the selected date range.

You can click on any of those customers to open their customer profile. This will allow you to see their entire history with you.