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Whole Foods Among First Retailers to Accept Apple Pay

Boasts 'easy, secure and private' mobile payment option

Whole Foods Market has signed on as one of the first retailers to accept Apple Pay, a mobile payment option compatible with the new iPhone 6, iPhone 6 Plus and Apple Watch.

Whole Foods customers will be able to use Apple Pay at the Austin-based grocer's checkout lanes, in-store coffee bars, tap rooms and juice bars.

“Our customers are going to love the convenience of Apple Pay, which will bring a faster, easier, more secure and private way to make purchases at Whole Foods Market,” said Walter Robb, co-CEO of Whole Foods Market. “We’re committed to providing innovative new choices and conveniences for our customers, and the ability to buy groceries with just a simple touch of a finger elevates convenience to a whole new level.”

Apple Pay is the latest mobile payment option available at Whole Foods. The grocer also accepts Near Field Communication (NFC) and Square.