We have all seen many posts circulating the web that say something along the lines of “The world is divided between two kinds of people” and then all sorts of comparisons begin.

Now, I’m about to add one more. I believe we can also divide the world between podcast listeners and podcast ignorers. There is something very particular about the culture of the podcast that you either love it and is your go-to staying-sane-while-you-commute tool, or you overheard a lot of people talk about Serial last winter and still weren’t interested in finding out more.

When it comes to social media, we’re usually just concerned with getting our content out there. We want our photo, our video, our post to be acknowledged by our audience, that they respond to it with a like, a comment or a share.

What we don’t really take into consideration is that the more things get shared, the more likely is for them to dilute and move over to becoming nobody’s content.

Two years ago I was deciding which courses I would take for my next quarter as a graduate student at DePaul University in Chicago.

Now, I hate engineering, math and anything that has to do with that side of the brain, but I felt obligated to choose a computer science course. And why, do you ask? Because the media keeps telling me that women need to learn how to code.

I somehow managed to get into the “unicorn” of Chicago Ideas Week. My Uber dropped me off in front of the doors of The Aviary at exactly 5:55 pm. Two gentlemen were giving their names to the hostess when a very well dressed man welcomed us into The Aviary and escorted us downstairs to a dark, smaller room, where Nick Kokonas would be waiting for us.

As children we had imaginary friends that helped us deal with our loneliness. If you were an only child and your best friend moved out, your sister went to a different school, then you would make up an imaginary friend who would keep you company in the adventures that you would decide to embark on.