Books profiles

2019-02-21

Claudio Scardovi

AI and Runaway Transformation in Financial Services
Artificial intelligence is driving the next revolution in banking, with disruptive forces presenting profound challenges to traditional business models. As the adoption of new technologies, and innovation of even newer ones, accelerates, are we fast approaching a future in which banks no longer have a need for assets or, indeed, for humans?
Is there a future in which bankers themselves, if not banks, disappear altogether? Are we approaching a “singularity moment,” in which advances in artificial intelligence trigger rapid and uncontrollable ...

2019-02-21

Mikkel Draebye

The SMART way
Most entrepreneurs do not succeed in their attempt to create a sustainable business from their venture idea. There are several reasons for the very high failure rates in start-up and social entrepreneurship, but most can be traced back to a lack of understanding of how a start-up should be managed in its different phases, from the identification of the opportunity to the management of the established and growing venture.
This book analyses the start-up process suggests theoretical insights, methods and tools that will help the entrepreneur to manage the risk associated with unknowns ...

2019-02-20

Martha Friel e Armando Peres

New Maps for the Travel Industry
How will the tourists of the future travel? Where will they like to stay? What experiences will they look for? Tourism is one of the strongest and fastest growing sectors of the world economy and has become one of the most advanced frontiers for technological innovation applied to transport and entertainment. The book provides a simple illustration of how tourism has evolved in recent decades and the great economic, social and cultural transformations it has undergone.
These transformations, which also affect the consumption patterns of tourists, pose important ...

2019-02-19

Emilio Barucci

The role of academics, bankers, politicians, regulators
The main idea of this book is that the root cause of the financial crisis is the ambition to handle risk as a well-defined commodity that can be traded in the market. The book provides an interpretation of the crisis going beyond simple reconstructions. Finance cannot be rescued by simply referring to ethics or limiting the remuneration of managers. This book is unique in that it covers both the American and the European crisis.
"The book provides a sharp analysis of what went wrong with Finance and led to the great crisis, and shows the ...

2018-09-06

Cosimo Accoto

A Surprising Philosophical Guide to Our Programmable Future
A fresh philosophical journey through our programmable world. A visionary map exploring risky and wild territories: the hidden life of software and coding, the emergence of a new data sensorium, the algorithmic power of alien intelligences, the tech shift from archives to prediction machines, the planetary platforms becoming stacks and chains. In five short and provocative essays, this book popularizes new speculations introducing society and business to untold concepts such as feedforward, stack, transduction, elemental, infoviduality. ...

2018-09-06

Stefania Saviolo

Art and Science of Customer Engagement for Fashion and Luxury Companies
How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature experience across all their touchpoints. Signature means that brands should avoid metoo strategies and “craft” the customer ...

2018-09-06

Gianluca Salviotti, Leonardo Maria De Rossi, Nico Abbatemarco

A Guide to Practical Business Applications
“The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company.
“What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia.
“DEVO Lab has produced a comprehensive analysis of the financial applications of Blockchain.” Steven Wang, Royal Bank of Scotland “DEVO Lab provides a sounding representation of Blockchain paradigm outlooking technology ...

2018-06-12

Gianluca Sgueo

Picture a government that measures civic value on a numbered scale, with civic performances tallied on leader boards, like a football match. Imagine if civic value was viewed as a game played by everyday citizens, sometimes in competition, other times working in harmony towards a common goal. And imagine that winners were celebrated (and losers blamed) collectively. All over the world, governments, public bodies and international organisations are using technology in ways to transform the exercise of public power into a game. Gamified public power is much closer to reality than it may first appear ...

2018-06-12

Luana Carcano, Gabriella Lojacono

Managerial Issues and Best Practices
This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies.
The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy. They are challenged by ownership, size and key strategic decisions issues that are influenced by the global image associated to it.
The book ...

2018-06-11

Gianmario Raggetti, Maria Gabriella Ceravolo, Lucrezia Fattobene

Theory, Applications, and Perspectives
Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested to offer a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of the theory of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.This book is the result of the interdisciplinary contributions ...