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Call of Duty: Modern Warfare 3 earns record-breaking $400 million in 24 hours

“Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row,” Activision Blizzard CEO Bobby Kotick said. “Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”