Mercedes-Benz Street Style Pop-up in Sydney: ON NOW!

August 19th, 2012

With the Sydney fashion scene buzzing as spring-summer collections hit stores, Mercedes-Benz will bring the glamour of fashion to life in an activation that will see Westfield Shoppers join in the fun by staring in their own Mercedes-Benz photo shoot.

From Tuesday 21 to Saturday 25 August, Mercedes-Benz will hit the streets in the heart of Sydney’s shopping district in search for the most inspiring street style. A pop-up photo studio located at the Pitt Street entrance of Westfield Sydney will offer shoppers the opportunity to star in their own photo shoot alongside a Mercedes-Benz SLK, following in the exquisite shoes of fashion icon Lara Stone. Make-up touch-ups will also be provided by cosmetic brand, Napoleon Perdis.

Shoppers who have their street style snapped with Mercedes-Benz will have an opportunity to win a fantastic fashion prize including a $1,000 retail voucher from boutique Australian designer Alice McCall, a $500 ghd styling pack featuring the new ghd air hairdryer and a Napoleon Perdis Personal Make-up Skills Workshop for six valued at $1,374.

The Mercedes-Benz Street Style activation is taking place at Westfield Sydney (Pitt Street entrance) from Tuesday 21 August to Saturday 25 August 2012, 11am to 3pm each day.