You'd better prepare yourself to be inundated with more speculation as to what the hell really happened last Sunday in the first half of the AFC championship game, when the New England Patriots' balls (er, footballs) mysteriously deflated a bit.

But believe it or not, there actually is a whole other side of storylines worth following in the week ahead at Super Bowl XLIX in Glendale, Ariz., pitting the Patriots against the Seattle Seahawks (next Sunday, 6:30 p.m. EST, CTV/NBC).

Never mind Jerry Lee Lewis. Allow me to make like Elvis Costello and the Attractions and pump it up:

1. GOING FOR THE REPEAT: The Seahawks can become the first NFL team in 10 years to win back-to-back Super Bowl championships. Since the Patriots did it 10 years ago.

2. SNEAKY PETE vs. SNEAKIER BILL: Robert Kraft has hired only two head coaches in his 21 seasons as Patriots owner: Pete Carroll in 1997 and Bill Belichick in 2000. Right, the two head coaches in this Super Bowl. And two of the best coaches to work any sideline in your lifetime or mine.

3. SHERMAN vs. REVIS: This is sorta like George Foreman vs. Muhammad Ali: a matchup of the current champion of NFL cornerbacks (Seattle's Richard Sherman) vs. yesteryear's older but still formidable champ (New England's Darrelle Revis). As it happens, Sherman and his dad idolize The Greatest, not The Griller.

4. WILSON vs. BRADY: With a victory, Seattle quarterback Russell Wilson will have won two Super Bowls in his first three years of starting. The last quarterback to do that? New England's Tom Brady, who actually won three Super Bowls in his first four years at the helm (2001-03-04).

5. CANADA'S FAVOURITE TEAMS: There are a few Canadian connections in this Super Bowl.

According to NFL Canada, the Seahawks and Patriots rank as the two most popular NFL teams nationwide.

Then there's this. The Seahawks sell more merchandise in Canada of any NFL team, while the most-often purchased player jersey north of the border is Brady's.

6. MEET THE PRESS, I: The Seahawks are up first. They arrive in Phoenix Sunday afternoon. The Patriots arrive Monday evening. Media Day -- to which the NFL actually charges admission, and which hundreds actually oblige -- is on Tuesday, mid-day. All players from both teams (that was Marshawn Lynch smiling, mouth closed) also meet the press Wednesday and Thursday mornings.

7. MEET THE PRESS, II: On Friday, NFL commish Roger Goodell will be asked questions about the smooth, uneventful past six months of his tenure.

9. VENUE: University of Phoenix Stadium, the same place where seven years ago the New England Patriots lost to the New York Giants in their bid to become only the second undefeated, untied team in NFL history. Are the Pats jinxed there?

10. THE WEATHER: Actually a non-story this year. The forecast calls for mostly sunny skies all week, including on game day, with chance of rain slim and temps in the low to mid 20s every day.