Animée, a new beer from Molson Coors, is targeted squarely at women. The company said fewer women drink beer in the UK and they're hoping their new beer, which comes in pink and two other flavors, will boost marketshare.

Animée, a new beer from Molson Coors, is targeted squarely at women. The company said fewer women drink beer in the UK and they're hoping their new beer, which comes in pink and two other flavors, will boost marketshare.