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Social media is one of those tools that experts all agree should be utilized, but can never agree on exactly how. Advice for campaigns are becoming increasingly numbers based, and that makes it confusing. They claim there is a magic formula of analytics, but you’d have to be part computer to really understand it.
I have a secret to let you in on: the...

Introducing you to ‘R’
Find out about the benefits that ‘R’ data analysis could bring to your business.
What is R?
As a general guide, ‘R’ is a community of computer scientists that perform data and statistical analysis with open-source software, using a programming language, named R. To the untrained eye, this can all seem...

Build A Responsive Website That Is Fast And Mobile Friendly
Building a responsive website is much like building a business. You have to create something that not only serves a particular purpose and fills a gap in the market, but is optimised for a particular environment – in this case, a specific device.
The growth of mobile digital media engagement
Over...

Web editors are the handy tools that crafty, meticulous web designers and programmers use to create engaging web pages that internet users can enjoy on a daily basis.
The business of designing web pages can be as easy or as complicated as you can imagine, depending on the skills and requirements of the developer.
However, free web editor tools that allow editors...

My marketing strategy is about a 50/50 split between content and email at this point. But where my content marketing has been going gangbusters for the past several months, my email has been stalling a bit. I have implemented a couple of tips to boost it (like using exclusive content for subscriptions), but the boost in numbers are only temporary. Before long it...

Does your team spirit suffer from a clash of personalities? Find out how to improve the teamwork culture in your organisation.
Teamwork is a valuable asset in any organisation. When a positive team spirit is in place, productivity rates soar as employees are able to learn new skills from each other. Personnel are also happier when there is a good atmosphere...

Creating a great UX design is essential for standing out amidst competition and winning your target users.
While it is necessary to keep up with developments in the field, it is equally important to hold on to the basic concepts that will help you achieve positive results in such a competitive mobile market.
Here are a few tips in designing mobile user...

Google deepens its interest in the travel sector with the launch of new services Google Trips and Destinations On Google.
2016 is fast becoming the year that Google cements its interest in the travel industry. The search engine giant has long been in ‘partnership’ with travel companies in terms of promoting large brands through its trademark channels of...

When you have moved beyond the concept stage of your app, it is time to move into the branding stage. One of the most important (and frequently bungled) steps, you have to use the right language, iconography, and even typography to make your mobile app immediately recognizable. This will also help with future apps, which will be associated with that brand....