Home suite home

This one's fresh from the editing suiteETBrandEquity | March 09, 2016, 08:46 IST

Image credit: ThinkstockEditing suites have long been a great venue for gupshup, sneak peeks into what friends (or maybe even competitors) are doing and a place where ad folks whose paths wouldn’t ordinarily cross, meet up.

Our moles say an ad man was at one such, editing an awards AV when he ran into the head of another shop. The second ad man loftily claimed he was here for real work and not awards AV editing since he implied frivolities like awards would affect how his agency was perceived and valued. Except since suites are fairly open spaces it soon became apparent that Ad Man No 2 was in fact cutting a film for awards. Over the course of the day it was revealed it was for an international award, one where Ad Man No 2 was part of the global jury.

We wonder if that’s one of the unwritten rules of awards judging: thou shall not judge or be invited to judge before thy work is entered for evaluation.