Seems weird to start thinking about Christmas in July – but just received advance warning of an advert campaign for later this year – I quite like it, to be honest. Makes some pretty key points rather well, IMHO.

It’s being run by ChurchAds.Net – I’m normally pretty sceptical of ‘christian advertising’ because it’s too often naff and derivative – and thus counter-productive.

But this is certainly breath of fresh air. It manages to be contemporary and simultaneously convey the extraordinary incongruity, and even scandal, of the ancient message of the incarnation.