Arora's new venture is Randomalgo, which builds analytics products using machine learning principles to drive ecommerce.BENGALURU: Gagan Arora, cofounder and five-month-old CEO of consumer product customisation company Printvenue, has left the company to start up once again, he told ET.

Arora's new venture is Randomalgo, which builds analytics products using machine learning principles to drive ecommerce.The venture has been bootstrapped so far and is currently testing its product with companies both within and outside of the Rocket Internet portfolio.

“I left Printvenue because I wanted to start this venture. This is something I am starting from scratch, it is how I can use my learning and give a lot of value addition,“ said Arora, an IIT Roorkee alumnus, who had previously specialised in analytics at Accenture. Printvenue confirmed Arora's departure. Arora took the helm of the affairs at Printvenue when founding CEO Saurabh Kochhar left to lead Foodpanda India. Arora cofounded Printvenue with Kochhar in 2013 with the support of Rocket Internet.

The company last raised $4.5 million in January from the Asia Pacific Internet Group and is now also present in Singapore and Australia.

This is the latest in a series of management shuffles among Rocket portfolio companies, including Foodpanda and Fabfurnish, which saw its co-founders depart early last month.