VEVO Launch Campaign

Project Description

DPH secured the engagement as agency and production company of record for the Launch of Vevo. With this being the highest profile digital content destination launch since Hulu, the stakes were high. The campaign centered around star power and destruction with a cross-promotional strategy supporting new album releases from participating artists 50 Cent, Adam Lambert, and Mariah Carey. In less than 8 weeks, DPH shepherded the engagement from inception to completion.