Convenient hand-held items lead sales

Frozen food unit sales were up in the drug channel, outpacing unit growth in other channels, according to SymphonyIRI data.

Hand-held frozen foods are the stars of the category, according to Mintel. Frozen breakfast food dollar sales were up 3.6% in the drug store channel, according to SymphonyIRI data, for the 12 weeks ended Aug. 12. Frozen appetizers and snacks also had single-digit growth.

The article above is part of the DSN Category Review Series. For the complete Frozen Food Sell-Through Report, including extensive charts, data and more analysis, click here.

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