Rather than spout the usual list of advice, let’s take a close look at a real account that has exceptionally high Quality Scores and see how they’re getting it done. The account is from a small business in the insurance industry. Despite this being one of the most competitive verticals in AdWords, this advertiser is killing it with his AdWords campaigns. In fact, he has an average impression weighted Quality Score of 8.8 — about as close to “perfect” as I’ve ever seen. So how did they do it? Download this guide!