The Archives

Did you know that blonde is the most requested hair color at salons, representing more than 50% of all color services? “Blondes never go out of style," says Eva Scrivo, NYC salon owner and spokesperson for Wella Professionals. "It’s a common misconception that not everyone looks good as a blonde. The key is customizing the shade to suit your client. She says blondes are always in high demand because the color rarely occurs in nature and correlates with youthfulness. But going blonde is the most difficult color to achieve, and if you’re not in experienced hands, you can end up ...

The use of colorful extensions during New York Fashion Week Spring ’10 was a major trend at shows like Proenza Schouler and Zac Posen. Cynthia Rowley continued this trend during her Fall ’10 show. As I discussed on HOTB, Wella Master Colorist Eva Scrivo created the colored extensions for Cynthia. The designer loved the look so much that she went back to Eva’s salon and got her own hair colored with navy streaks!
Celebs are also sporting this colorful hair trend, including Ashley Olsen, who had pastel blue hair streaks à la Proenza Schouler, and Kelly Osbourne who did the ...

This year at New York Fashion Week, Wella Professionals and lead colorist Eva Scrivo crafted the runway looks to complement the Cynthia Rowley and DKNY Fall 2010 collections. Check out this sneak peek at the products and techniques used to turn these hair fantasies into reality.
CYNTHIA ROWLEY: Natural ponytails were accented with the striking contrast of artificial colored hair extension placed off center for an added tuft of textured fringe.
The Hair Color: Wella Professionals Koleston Perfect Special Mix shades were used to completely saturate the natural hair extensions with rich, vibrant, jewel-toned shades of the collection. The sophisticated nuances of ...