I like to think of RSS feeds as pipes for information. If a website has an RSS feed — and most news sites and blogs do; some offer several feeds — then you can subscribe to it and import that information into another location. The most common place to import this information into an RSS reader. An RSS reader allows you to subscribe to multiple RSS feeds where you can easily scan the imported information to find the stuff you want to read. It's like a build-your-own newspaper!

There are a number of RSS readers out there. I use Feedly. In my Feedly account, I have subscribed to the RSS feeds of numerous websites and organized them into different folders. For example, I have a folder for radio industry websites like Radio Ink, Radio World, and All Access. I have a folder for online marketing websites like Social Media Examiner, the Content Marketing Institute, and Hubspot. Different types of radio employees will obviously want to keep up on different sources; what interests an engineer might not interest a promotions director. But, of course, everybody will want to subscribe to the Jacobs Media blog. Here's the RSS feed: https://jacobsmedia.com/category/blog/feed/

Every morning, I take a few minutes to open up my RSS reader and scan through the day's news. I also have my RSS reader's mobile app installed on my phone so I can keep up with what's going on when I'm standing in line at Starbucks or I'm stuck in the waiting room at my dentist's office.

Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.

About Seth Resler

Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.