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Our values

At The Cruelty Free Shop, we believe every animal deserves to be free from harm and that people can live happy, healthy lives without animal products.

We are and always will be a 100% vegan company.

We make life easy for people because they don't need to spend hours reading the labels of products.

For us, there are three main reasons. The first and most important reason that we’re vegan is for the animals. More than 56 billion animals are killed every year for flesh, dairy, and eggs. This needs to end. Secondly, we’re vegan for the planet. Animal agriculture is a huge contributor to greenhouse gas emissions, as well as being responsible for water pollution, deforestation and the destruction of many of the earth’s natural eco-systems. The third reason is for our bodies, as eating a vegan diet has been shown time and time again to be much healthier than one that includes animal products.

We check the credentials of every product we stock and have a focus on selling products that are environmentally friendly and made by small, local businesses that are fully vegan-owned. In response to customer demand, we also sell vegan products that are made overseas or by businesses that may not be owned by vegans or vegan parent companies.

Mostly importantly, we offer customers choice. With more than 3500 products in our stores, you can choose to use alternatives to every animal product. Love cheese? We have 60+ vegan cheeses – you are bound to find some you like. Our stores also have a huge variety of mock meats, dairy alternatives, chocolates, snacks and household goods, as well as fashion, cosmetics and more.

We are actively creating a better world and promote animal rights through:

The Vegan Day Out: A major biannual event showcasing vegan goods to more than 8000 across Australia

The Compassionate Challenge: More than 250 people signed up to our vegan challenge promotion in February 2018

Fundraising: In 2017, we raised more than $80,000 for vegan charities through our Charity of the Month program, Cruelty Free Christmas campaign, bake sales, BBQs, charity merchandise sales, and through our donations and sponsorships