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september 14, 2010

European Smartphone Market Grows 41 Percent in Past Year

Nokia Continues to Lead Smartphone Market But Apple and Android Devices are Gaining Fast

LONDON, U.K., September 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of smartphone use showing that the Symbian platform holds 54.4 percent of the Western European market. Despite Symbian’s continued growth in number of smartphone subscribers, its market share has fallen as growth in the Apple OS and Android (Google) platforms has surged in the past year.

Smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 41 percent in the past year to 60.8 million subscribers. Currently, more than one out of every two smartphones is a Nokia manufactured device, although Nokia accounted for more than two out of every three smartphones a year ago.

"Nokia is still the clear leader in the European smartphone market and as the eagerly anticipated N8 launches, all eyes are on Nokia," says comScore European VP Mobile, Jeremy Copp. "While Nokia has made great strides with offerings such as the Ovi Store and Symbian 3, the pressure is on to reclaim valuable market share. By innovating and bringing new phones to market for a wide variety of audiences, Nokia's future is not predicated on the success of one handset alone."

Below is comScore’s July 2010 benchmark data, including a review of mobile consumption behaviours and device penetration for five EU countries. This benchmark data will be updated on a monthly basis to provide the most up-to-date snapshot of the mobile industry. Further information on this benchmark data, and other data included above, can be provided upon request.

Mobile Benchmark Data for the European Market3 Month Average Ending July 2010Total EU5 (UK, DE, FR, ES and IT), Age 13+Source: comScore MobiLens

Reach (%) of Mobile Subscribers

EU5

UK

France

Germany

Italy

Spain

Sent text message to another phone

82.5%

90.6%

80.7%

80.7%

78.6%

81.4%

Used application [including games]

35.7%

41.8%

25.9%

35.3%

38.6%

37.1%

Used browser

26.2%

37.4%

25.1%

21.1%

23.7%

23.6%

Listened to music on mobile phone

24.6%

23.6%

21.1%

26.8%

22.2%

30.5%

Accessed Social Networking Site or Blog

15.3%

24.6%

14.0%

9.3%

15.0%

13.6%

Accessed news and information

29.9%

37.1%

27.9%

24.1%

32.6%

27.8%

Smartphone [Platform]

26.4%

28.5%

19.3%

20.3%

34.1%

31.9%

3G Subscribers [Device Generation]

45.3%

44.6%

40.8%

41.8%

46.6%

56.0%

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.