Sunday, April 18, 2010

Social Media at its Finest

They say if you run a business you should post something on your blog every day. You should also post something to your twitter account several times a day, and you should make sure and post daily updates to your facebook account, plus commenting on other people's posts and status updates to make sure they know you're engaged and involved.

Fair enough. I understand all of these recommendations and why you would follow them. However, here's how this really breaks down in my head:

Arrive at work in the morning, then: 1) Read other people's blogs, twitter and facebook updates, and post comments: an hour if you read quickly and don't check EVERYONE'S various sites, or two hours for a thorough evaluation and responses2) Do a quickie blog post (30 minutes) OR write a fascinating relevant blog post that reveals a whole new way of thinking about a specific topic within your industry (two hours)3) At least two tweets a day on relevant and interesting topics: 30 minutes4) Update your facebook account and make sure you've added all your friends, checked everyone's status updates, and responded to all messages for the day: 30 minutes to an hour and a half5) Check your linkedin profile and make necessary updates or respond to messages: 30 minutes

So, let's say we're working a regular, eight-hour day. At a minimum, you're spending THREE HOURS A DAY out of those eight online. That's 37.5% of your day. At a maximum, you're spending SIX AND A HALF HOURS online. Now that's 81.25% of your work day!

This, of course, doesn't include checking google alerts or using search engines to check on any mentions of you or your business that the alerts may not have caught (another few hours), plus all those other social media sites that are out there that I don't even know about yet.

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About Foursight Wines

We’ve always said that every wine tells a story. The same can be said about every winery.

Foursight Wines is a small, family-owned and –operated winery in the cool, coastal region of Anderson Valley. Founded in 2007 by Bill and Nancy Charles – local winegrowers – together with daughter Kristy Charles and her husband, Joseph Webb, we produce just 800 cases of estate Pinot Noir, Sauvignon Blanc and Semillon, plus Anderson Valley Gewurztraminer, each year.

Our name – Foursight Wines – signifies both the number of generations of our family to live and work on this one piece of land in Anderson Valley, and the aim of our efforts: to look forward and provide for the future generations of our family.

Each and every day you will find one of us working in the vineyard, tasting our wines, or tending to the day-to-day tasks of the vineyard and winery. We believe that good wine is made in the vineyard, and, in the best years, no intervention at all is needed to produce the highest-quality, small-lot wines.

We are a true family business, with many years of combined experience in winemaking, viticulture, wine marketing, wine public relations, and wine sales. Each of us contributes something to the whole, and in return we get to live and work in this beautiful place while preserving a part of our family heritage.