Cadbury Deal to Control Bottler
Is Expected to Improve Service

Executives at Cadbury Schweppes PLC say their $353 million deal to take full control of their largest U.S. bottler should improve service to retailers and speed product innovation to store shelves.

"It should reduce complexity and allow us to make decisions faster," said Gil Cassagne, chief executive of Cadbury's Americas Beverages unit. "This transaction combines two strong, high performing businesses with a diverse...