Local Nielsen ratings snapshot (Tues., Oct. 28) -- split decision for Mavs season opener vs. Game 6 of World Series

10/29/14 03:35 PM

By ED BARK@unclebarkycom on Twitter The Dallas Mavericks’ season opener at San Antonio went head-to-head with Game 6 of the World Series throughout most of prime-time Tuesday.

You win some, you lose some, which is what happened.

From 7 to 9:30 p.m., when the two attractions squared off, the Royals’ eventual 10-0 rout of the Giants on Fox averaged 223,168 D-FW viewers to outscore the Spurs’ 101-100 win over the Mavs on TNT (181,324 viewers).

But it was a decidedly different outcome among advertiser-prized 18-to-49-year-olds. In that key measurement, Mavs-Spurs had 100,922 viewers compared to 85,153 for the World Series.

CBS had Tuesday’s two biggest overall draws, though. NCIS led at 7 p.m. with 404,492 total viewers while its spinoff, NCIS: New Orleans, pulled in 376,596 viewers during the 8 p.m. hour. NBC’s The Voice, which aired from 7 to 8 p.m., had the night’s top haul of 18-to-49-year-olds (148,229).

At the other end of the ratings teeter totter, ABC’s Marvel’s Agents of S.H.I.E.L.D. and the network’s Great Halloween Fright Fight tied for the fewest total viewers among the Big Four broadcast networks. Each had 97,636. CBS’ Person of Interest ranked lowest with 18-to-49-year-olds (34,692).

Here are Tuesday’s local news derby results.

With the World Series running until 10:30 p.m., CBS11 led a downsized three-way 10 p.m. race in total viewers while Gannett8 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and Gannett8 did likewise at 5 p.m. Gannett8 and CBS11 tied for the most total viewers at 6 p.m., but Gannett8 had the top spot to itself among 25-to-54-year-olds.