That's why this weekend's tournament has raised the hopes of golf's fans and sponsors.

"Spieth is in an elite group for his age" said Bob Williams, COO of Burns Entertainment & Sports, which represents sponsors. "It's how he won that has people so excited - he won it in a fashion that only one other player can approach, and that's Tiger."

The contrast with Woods was clear when Spieth marched off the course with one arm around his dad, the other around his mom.

"The Golf Gods were all high-fiving each other when they saw that," said Matt Delzell, managing director of The Marketing Arm. "There's only a handful of golfers who get the non-golf endorsements, and this can open a lot of doors for Jordan."

Jordan Spieth wins Masters, ties record low score

Spieth went into the tournament with four deals -- Under Armour,(UA)AT&T, (T)and Titleist, the maker of golf clubs and balls, and Rolex.

Under Armour originally signed Spieth as a 19-year old right after he turned pro and gave him a 10-year contract extension this past January.

Locking up Spieth for a decade is a huge win for Under Armour, which often loses major sports sponsorships toNike.(NKE) Under Armour shares jumped nearly 2% Monday, although gave up much of that gain Tuesday.

Before the Masters, only about 9% Americans even knew who Spieth was, according to the Q Score Company, which measures celebrity popularity. But his win this weekend undoubtedly changed that.

A rivalry between Spieth and Rory McIlroy, the top-ranked, 25-year-old Irishman who won two majors last year, could give the sport and their endorsements a lift.

"In terms of the game of golf, it's no secret it's not in a great place," said Delzell. "I think it's great for game that you have a 25-year old European stud and a 21-year old American stud. Jordan is the all American great."