In March, 2009, at Baruch College's Zicklin School of Business I gave a talk about Everett Rogers' work in Diffusion of Innovation and what it means to Panmodernism. The sound file of the lecture is below and the slides follow if you click on the right arrow. (Thanks to Umit Uygur for his recording.) Start the sound file rolling in a separate browser window and then click through the slides. There is also an accompanying file that illuminate many of these ideas. ---Mark Bloch