Getting into the wine bizzo, as a lot of ideas, started as a late-night running joke, as Jesse Bongiovi, 23, previously told the New York Times: “One late night, I was sitting out on the porch and Dad here offered me a glass of ‘pink juice.’

“I said, ‘Listen, you’re here out in the Hamptons. You’re not drinking ‘pink juice.’ You’re drinking Hamptons water.’ And the light bulb kind of went off.”

Jon Bon Jovi + his son, Jesse Bongiovi. Pic: New York Times

The thing about Jesse, is that he seems completely aware of the advantages of having a superstar rock god for a dad.

“…it obviously doesn’t hurt at the end of the day not just having my dad — but Jon Bon Jovi.”

“It helps me walk into the door of a lot of places that wouldn’t otherwise give me the time of day. I’m very acutely aware of that advantage.”

When asked if rose was an unusual choice for a rock star, Jon Bon, 56, admitted that as he’s gotten older, he’s now a “wine guy.”

“Tequila shots, I’ve been there, done that,” he said.

Wine Spectator’s description of Hampton Water

A nicely crafted rose, with a hint of creamy richness lining the strawberry, melon and white cherry flavours. A dash of minerality imparts depth through the long, mouthwatering finish. A crowd-pleaser.

Jon Bon Jovi on Hampton Water’s ranking

“It’s a true testament to all of our hard work and I could not be more proud to share our excitement for, and love of, Hampton Water with people all over the world.” – Jon