We like to do things differently, sometimes those things are amazing, like the 12 days of Christmas, Wheel of Destiny and Ugly Sweater Day. This year, we are ditching 12 Days and giving you 21 Days of JOY Ride Merriment. YES, 21 Days! We are breaking things into three week-long events and Joy Ride shenanigans. Sure we would love to see you every day for 12 days, but we know you have other things to do - like ride your bike, eat bacon, or chase a flock of seagulls.

Week 1 starts TODAY! For the next seven days it is all about your bike, or your friends’ bike, or that special person in your life’s bike. For the love of the bike, it is time for some bike love! From December 4th through December 10th all items for your bicycle are 20% off.

This includes anything that can be attached or installed onto your bicycle. Feel free to be creative! Tires, tubes, cages, wheels, chains, fenders, shifters, bags…

Bonus time: Schedule an appointment for your bike with the service department during this week and receive an extra 10% off all parts and accessories required to get your bike back to its awesome original self or better yet, add some fancy finishing touches. For those not so hot with math...that’s 30% off of service parts!!!

And if that is not enough, we even have the Joy Ride Gift Ideas page on our website. Tired of getting silly kitchen gadgets and goody sweaters? What do those of us at the shop really want? Something you did not know you needed? Head on over to the Gift Ideas page to check out ideas for things for you or the cyclist in your life. These are things you can actually use and may even want!