Tell a story. Show how the sausage gets made. This connects you with your customers and vice versa.

Instapaper dude - Personification. Connected to a human.

Prices are whole numbers. $20 not $19.99

** Opt in, not opt out - This is about trust and trying not to fool your customers.

Under promise and over deliver

Deadlines are not a feature

The Gruber Effect. John Gruber - Daring Fireball

PASSION SHOUL BE THE MAIN MOTIVATOR

Teux Deux app

Work on something you are passionate about.

R. Stevens

People seem to hate PayPal.

IT Crowd Shirt

Sock it To me.

ebook of 3,000 comics

Indie Game - The Movie

Steam, DVD, VHX, iTunes

- This talk was great, but then I started day dreaming about making a documentary about the music industry and where it is today and wher it is going. There seems to be a lot of confusion and insanity about how to survive as an independent musician or band or songwriter.

World Of Goo

"Specialized Tool" (title of job for someone that works for a large company)

The story behind the product... this comes up again. People like to feel connected to your product and how its made. It's more real.

Later at the screening of Heat Vision and Jack, Dan spoke about how to pitch a TV show to a network. But this applies to anything you're pitching. Talk about the thing that you are pitching like you are telling someone about your favorite TV show. What is so great about it, why do you love it? Show your enthusiasm. Show your passion. - This resonated with me. Often times I play down the idea or concept that I'm pitching out of insecurity.

Obligatory Introduction

I'm David Beach and this is my blog. I'm a Product Manager, Information Architect, and founder of 12seconds.tv. I work for eBay Mobile. I'm also surviving lung cancer. This site is about my life online and some other junk... enjoy ;)