Telegraph Sport's daily digest from the summer Games.

NBC has come under fire for not televising the men’s 100 metres final live. Instead the American broadcaster delayed screening the footage until its prime time broadcast four hours after the event had finished.

NBC has defended its actions – which is the same at every Olympics – by saying it has to recoup its massive $1.25 billion rights fee and $150 million in costs associated with the London 2012 Games. In comparison, the BBC paid $100 million for these Games.

NBC’s prime Olympic broadcast from 8pm to midnight is the big advertising paytime and it would be financially disastrous to show the event outside those hours.

But for the first time in its lengthy Olympic association, the network showed the men’s 100m final online. Even the delayed broadcast figures were two per cent higher than the Beijing 100m four years ago.

Overall the interest in the London Olympics has lifted NBC’s ratings 10 per cent above its Beijing level and 25 per cent above Athens. But the network may end up with a loss of about $200 million in covering London.

Around two billion people were tuned in around the world to watch Usain Bolt win in an Olympic record time.

Kemboi veers to safety

Ezekiel Kemboi won the 3000m steeplechase, despite bizarrely veering towards lane eight in the last few metres but when asked about his last-gasp detour, the Kenyan started recalling each of his wins since a junior, noting at the end he had the authority to do what he liked.

While the press room was inquisitive about his hair cuts, no one asked about how he was allowed into the UK despite facing serious criminal charges for allegedly stabbing a woman in Kenya earlier this year.

Organisers facing PR nightmare

Empty seats in prime venues continue to haunt London organisers but some of the actions of their ticket agents are causing a public relations nightmare.

Fans from outside Europe who have bought tickets from authorised ticket resellers in Europe are having their tickets cancelled by Locog.

This is because ticket agents are only allowed to sell to residents within their own territory. American Brett Raflowitz, of Palm City Florida, paid thousands of pounds for equestrianism tickets for his family but the tickets were confiscated and invalidated because the sale – by a Norwegian ticket agent – was against the rules.

The seats that were allocated to the family were left empty during the equestrian event and it is unknown if the family will get their money back.

Ennis already a celebrity

Jessica Ennis’s exploits on the track have delivered the sporting hero into celebrity-ville.

On Monday she was asked to be interviewed by the US radio celebrity Ryan Seacrest on a programme which is aired across the US, Canada, Malaysia, Dubai and Australia. Here’s hoping she didn’t divulge too many secrets.

US swimmer Ryan Lochte revealed to Seacrest earlier in the week how he urinated in the swimming pool while training and racing.

Meanwhile, Louis Smith exchanged celebratory back flips when his singer friend from JLS, Aston Merrygold - he’s the one that does the flips - turned up to congratulate the gymnast's Olympic silver medal.