What enchants Guy Kawasaki?

Today is the release of Guy Kawasaki‘s book Enchantment. I had an opportunity to be enchanted by the book long before it was released. It is one of those books that everyone will benefit from? I mean.. think about it – would you be better off if you know how to enchant others? It’s a rhetorical question.

So, my questions to Guy were to share stories where he got enchanted by someone or some place. Here we go.

1. RS: Please share with us an instance where you were enchanted by a startup entrepreneur?

GK: I went to the YCombinator demo day a few years ago and saw Posterous for the first time. This site enables people to send an email to create and continue blogging. It automatically posts pictures, video, and audio. The product itself totally enchanted me because of its simplicity. Then I got to know Garry Tan and Sachin Agarwal, the cofounders, who enchanted me with their likability and trustworthiness. I ended advising the company and then investing in it.

2. RS: How about an experience where you were enchanted by an author/blogger/speaker?

GK: I was in Houston once to make a speech, and Jenny Lawson (“the Bloggess”) introduced me to the audience. She did a totally enchanting job. I consider her the most enchanting female blogger in the world.

3. RS: How about an experience where you were enchanted by someone unexpected (eg: customer service representative, a stranger)?

GK: This happens to me all the time, and it the most unexpected circumstances. United Airlines employees have gone way above and beyond the call of duty for me. So has Comcast employees. So has AT&T wireless employees. I have a theory that one accumulates enchantment “points,” so that if you enchant people, people will enchant you.

Please check out the book and I am confident that you will totally be enchanted!