New Era’s latest campaign features new music from Mike WiLL Made-It

A$AP Ferg, Rich the Kid, YG, Big Sean, and a ton of others are also involved.

Mike WiLL Made-It, A$AP Ferg, Rich the Kid, YG, and several other artists star in a new New Era campaign for the 2018 Major League Baseball season, seen above. The commercial also features a new song from Mike WiLL Made-It, made specifically for the ad. "We Who Reign" is a multi-platform campaign also features baseball stars like eight-time All-Star Robinson Canó and New York Yankees pitcher, Dellin Betances. Narrated by Rakim, the campaign also features Big Sean, Dave East, Nigel Sylvester, Hebru Brantley, Victoria Brito, Cintia Dicker, Coco & Breezy and Kitty Cash.

ADVERTISEMENT

“’We Who Reign’ explores New Era Cap’s idea of modern day kingdoms, with the New Era AC 59FIFTY Fitted as the crown on both the playing field and in street culture,” said Mark Maidment, Senior Vice President, Brand at New Era Cap in a press release. “We wanted to underscore our deep-rooted relationship with MLB, while nodding to our natural connection to an influential creative class, and we’re excited to partner with some of the best in the game across sports, music, art, and culture through this new campaign.”