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Remember when you were a child and your mother told you to stop doing something? As you got older you probably started answering back: “But why can’t I do it?” And you probably heard this response on several occasions: “Because I said so.” So, why should your business be on Google+? It should be on Google+ because Google says so.

There are other reasons for being on Google+ (see below), but the fact remains that it is Google’s own social media network, so if you need Google, you need Google+ – because Google said so.

Play By The Rules

Google is totally committed to its social media platform, Google+. This has resulted in a lot of integration with its other products, including search. This trend is going to continue.

But what does this mean in practice? For a start it means that Google is including the “signals” it sees on Google+ to help it rank a website in search. This means the search engine will recognize your website as an authority if you have lots of +1s (the Google+ equivalent to a Facebook Like) and shares through Google+.

They also now allow people to use hashtags. These work the same as they do on Twitter, but it is their integration into search that’s interesting. Users can (and do) type hashtags into Google Search (for example, #Eranet). Results from other social media networks are displayed but Google+ results are given a higher profile on the page.

Then there is Authorship. This is a useful tool that’s gaining a lot of traction around the web. It works by connecting you to every piece of content you produce on the internet and gives you credit for that work. The more you produce and the better it’s received by your audience (as judged by +1s and shares), the higher authority you’ll be given as an author. And Google has heavily hinted that authors with higher authority will rank higher in search results than those with little or no authority.
And how do you manage Authorship? You do it through your Google+ account.

Other Benefits

The other benefits of Google+ happens because it’s actually quite a good social network. It came to the party later than Facebook and Twitter and watched the things they did well, and the ways they did not communicate well:

Hangouts – Hangouts are a great tool for small businesses. They allow you to setup up group discussions by either video or chat with up to 10 people, all from the comfort of your computer.
Circle and Communities – These are a great way to engage with users and target your messages.
Google Local – This is perfect for local businesses and allows you to be found easier in search results. And make sure your business is on Google Maps.
Edit Images – Anyone who knows anything about social media will know visual posts work better than text-only posts. Google+ makes it easier to make your images look great with its own built-in editor.

As a social network that people use every day use, Google+ still has a long way to go to catch up with Facebook. But it is building and it is becoming more popular. In addition it is increasingly being used by Google to help decide where to rank business websites in search results. So, is Google+ important for your business? You bet it is.

Eranet News on January 22th,2014. The domain name Authorization.com just sold for $35,100 with 27 bids from $20,000 between just two bidders in a NameJet public auction.

According to whois records, the domain name was first registered in December 2000 by DomaiName. Three years later, the domain name dropped and Buy Domains became the new owner.In 2010, the owner became Media Community LLC.

In November 2013, registration changed to Web Tech . Today, Authoritzation.com is under privacy.

Hong Kong’s Web domain registrar has unveiled a new service to safeguard .hk websites against unauthorized user changes and security attacks.

The registry-lock service is aimed at making online identify verification more secure and prevent hackers from obtaining login details to access a website’s DNS (domain name server), potentially changing the domain name’s records to redirect visitors to altered content.

“We are putting back the human factor in the verification process,” Internet Registration Corporation’s chief Jonathan Shea Tat-On, said in a report by South China Morning Post.

The registry-lock service will require all changes to DNS records to be verified via telephone calls with the regirstrar’s call operators, and only up to three names can be authorized to modify the records. In addition, the server will be unlocked for just 15 minutes at a time, according to the report. These measures aim to eradicate any loopholes created by automation.

The .hk domain will be among 21 of 300 top-level domains to implement the registry-lock service, available through the Domain Name Registrar which charges HK$2,000 (US$257.93) a year for each domain name.

The Syrian Electronic Army in August launched phishing attacks against the websites of New York Times and Twitter, among others, by gaining access to their DNS, logging in and changing the domain name records, and re-routing visitors to an altered website.

There are now 106 new gTLDs live on the internet, following the latest batch of delegations.

Fifteen strings were entered into the DNS root today, including the first two dot-brands, which are Monash University’s .monash and CITIC Group’s .中信 (“.citic” in Chinese).

.CLUB Domains, Luxury Partners and Plan Bee became freshly-minted registries with the delegations of .club, .luxury and .build while legacy gTLD registry Afiias added .red, .pink and .shiksha to its roster.

Uniregistry added five new gTLDs to the two it had delegated in an earlier batch: .gift, .guitars, .link, .photo and .pics.

The delegation of .photo means the root now has its first singular/plural clash; Donuts already owns .photos.

Facebook business pages are a bit like nightclubs as there are two broad types. You can use Facebook’s Graph Search to see the first nightclub as a place that is hiving with people (the right sort of people), queues down the block, and a general buzz of excitement. The second is a depressing place containing a handful of sorry souls drinking away their sorrows.

It’s not hard to decide which nightclub you’d prefer. And it’s the same with Facebook: your business Facebook page should have the crowd, the buzz, and the excitement. But how do you get it?

One proven method is borrowed directly from the world of nightclubs – run promotions.

Facebook promotions give users a reason to interact with your page in order to build enthusiasm. There are many types of promotions that you can run. Here is the top five:

1. Competition

For small businesses this is one of the most common and effective types of promotion to run. There are many different ways you can set it up but the basic principal is that you offer the user a chance to win a prize if they do something in return.

The thing you get the user to do is usually to like your page, but you can decide if other objectives are more important for your competition, like building an email list.

You can run competitions by yourself on your own timeline, but the best way to set one up is to use an app. By using an app you can be more confident that your promotion is adhering to Facebook’s rules, plus it looks more professional. Most apps also have a fan-gate that is very useful – with a fan-gate users can only enter your competition if they like your page.

There is one other thing to consider when running a Facebook competition: the prize. Make sure it is of value and is relevant to your target user. Keep in mind that prizes where the winner is required to spend money (like a $50 voucher for a shop where everything is $500 plus) are rarely popular.

2. Special Offer

A special offer has more limited uses than a competition but this type of promotion can still be very effective. It usually takes the form of a coupon or discount and is linked to a user liking your page in order to get the offer. The best way to run a special offer promotion is by using an app that has fan-gate functionality.

3. Exclusive Content

This is another style of promotion that generally requires an app in order to make it work efficiently. With this promotion you offer the user something in return for an action (a like or a share on your page). The “something” could be an eBook or another item that can be downloaded.

Just make sure your offering is desirable and of good quality or else this type of promotion will not work.

4. Contest

A contest is different to a promotion as it has the potential to generate engagement as well as new likes. The whole idea behind a contest is interaction. It usually starts by asking the user to contribute something. This could be the answer to a question, such as “What is your favorite thing about owning a dog and why?.” Or you can ask your fans to send in a photograph or a video of their dog enjoying life.

You then get the other users of your Facebook page to vote on who they think should be the winner (who gave the best answer, had the best photo, or submitted the best video).

There’s a lot of interaction with this type of promotion (both in the participation and the voting) that will help to build your page, and drive visitors to your website.

5. Poll

This type of promotion is harder to execute and it doesn’t suit all businesses. But if you’re in the right sector and come up with great ideas, polls can work. It could be “Do you like the latest Tom Cruise movie?” with the option for the user to click either yes or no. Or you could run something much more local and specific to your business. Participating in the poll means interacting with your page, which is always good.

Become a Popular Place to Hang Out

Remember that while Facebook is a great way to build your Facebook page and encourage interaction, there are also reasons why your business should be on Google+ and other platforms. You’ll want to assess all of your social media options, and have a good understanding of the objectives you want to achieve. If you do this right, you’ll know what you’re getting into with Facebook promotions. And you won’t end up hanging with that sorry soul in the nightclub.

Remember when you were a child and your mother told you to stop doing something? As you got older you probably started answering back: “But why can’t I do it?” And you probably heard this response on several occasions: “Because I said so.” So, why should your business be on Google+? It should be on Google+ because Google says so.

There are other reasons for being on Google+ (see below), but the fact remains that it is Google’s own social media network, so if you need Google, you need Google+ – because Google said so.

Play By The Rules

Google is totally committed to its social media platform, Google+. This has resulted in a lot of integration with its other products, including search. This trend is going to continue.

But what does this mean in practice? For a start it means that Google is including the “signals” it sees on Google+ to help it rank a website in search. This means the search engine will recognize your website as an authority if you have lots of +1s (the Google+ equivalent to a Facebook Like) and shares through Google+.

They also now allow people to use hashtags. These work the same as they do on Twitter, but it is their integration into search that’s interesting. Users can (and do) type hashtags into Google Search (for example, #ipage). Results from other social media networks are displayed but Google+ results are given a higher profile on the page.

Then there is Authorship. This is a useful tool that’s gaining a lot of traction around the web. It works by connecting you to every piece of content you produce on the internet and gives you credit for that work. The more you produce and the better it’s received by your audience (as judged by +1s and shares), the higher authority you’ll be given as an author. And Google has heavily hinted that authors with higher authority will rank higher in search results than those with little or no authority.
And how do you manage Authorship? You do it through your Google+ account.

Other Benefits

The other benefits of Google+ happens because it’s actually quite a good social network. It came to the party later than Facebook and Twitter and watched the things they did well, and the ways they did not communicate well:

Hangouts – Hangouts are a great tool for small businesses. They allow you to setup up group discussions by either video or chat with up to 10 people, all from the comfort of your computer.
Circle and Communities – These are a great way to engage with users and target your messages.
Google Local – This is perfect for local businesses and allows you to be found easier in search results. And make sure your business is on Google Maps.
Edit Images – Anyone who knows anything about social media will know visual posts work better than text-only posts. Google+ makes it easier to make your images look great with its own built-in editor.

As a social network that people use every day use, Google+ still has a long way to go to catch up with Facebook. But it is building and it is becoming more popular. In addition it is increasingly being used by Google to help decide where to rank business websites in search results. So, is Google+ important for your business? You bet it is.