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Credit: Getty Images

NEW YORK, NY - NOVEMBER 21: Twin sisters Chanda Bell (L) and Christa Pitts (R) celebrate with their mother, "The Elf on the Shelf" co-author Carol Aebersold, at the inflation of the new "Elf on the Shelf" balloon during the 86th Annual Macy's Thanksgiving Day Parade's "Inflation Eve" on November 21, 2012 in New York City. (Photo by Taylor Hill/Getty Images)