All it takes is a popular app to strike it big. But Kim Kardashian helps.

Receive the latest local updates in your inbox

Kim Kardashian's celebrity power is driving a San Francisco-based app-maker to success.

Updated at 12:26 PM PST on Saturday, Jul 12, 2014

Kim Kardashian is money.

Glu Mobile knows.

The app-maker is the publisher of "Kim Kardashian: Hollywood," a free-to-play game downloadable from Apple's App Store. And Glu Mobile is also enjoying a wave of success after its stock shares jumped 42 percent in recent months thanks to the Kim game, Bloomberg News reported.

San Francisco-based Glu Mobile officials say they're not surprised that Kim's celebrity power could compel hordes of downloads and plenty of in-game purchases, the trick that makes free-to-download games lucrative.