Ideas, information and industry news for collegiate retailers

Email marketing is a terrific way to reach your customers. It's easy, free beyond the cost of any software you might use, and it's instant, delivering your message straight to your customers. Unfortunately, that's why everyone knows this, which is why your email is one of dozens if not hundreds your customers are receiving each day. This will help you rise above the white noise.

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

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As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.