The aim is to attract international firms to set up businesses in the emirate’s free zone.

“DMCC, among the biggest free zone in the world in terms of concentration of businesses as it houses around 15,000 companies in Dubai’s Jumeirah Lakes Towers district, will embark on roadshows in markets including China, India, Germany, the UK, Spain, and Sweden in 2019 to promote its offering,” it said in a statement on Saturday.

The first of the roadshows will be organized in the UK on March 28 and the dates for others will be announced later, it added.

“Wherever we host these roadshows, we see a strong appetite from businesses who want to drive forward investment opportunities in new markets,” Feryal Ahmadi, chief operating officer of DMCC, said.

“As the economy shifts East, Dubai is an increasing nexus for growth as the rise of Asia trade continues.”

Dubai is implementing a series of reform measures aimed at stimulating the economy, spurring investment and attracting foreign investors to the emirate.

The measures, among others, include relaxing curbs on foreign ownership of businesses, slashing government fees and loosening visa rules to make it easier for some expatriates to come to the emirate and stay longer.

DMCC will hold the London meetings in conjunction with the UK’s Institute of Directors (IoD) events, it said without providing further details. The IoD, a nonprofit entity founded in 1903, is the UK’s largest membership organisation for business leaders, providing professional development opportunities, networking and expert advice.

“By hosting roadshows around the world, I have no doubt we will witness a sharp increase in the number of international companies seeking to join DMCC and help us deliver our growth strategy and drive Dubai’s gross domestic product,” Ms Ahmadi said.

Last year, Dubai approved a new foreign investment law that allows foreigners to own more than 49 per cent and up to 100 per cent shareholding in the UAE-based onshore businesses.

DMC had also signed an agreement with the West Bengal Industrial Development Corporation in India to strengthen bilateral trade relations.