With a mission to design clothes that emphasize the most desirable version of the women we dress.

Founding designers and sisters Frederikke & Kathrine Hviid are driven by designing clothes through their passion and long experience for developing long lasting favorites. Their focus is on limited project editions with styles for everyday use and suitable for all the different occasions. The design often starts with a focal point and then other aspects come along. That also means that it can end up at some unexpected destinations, but that’s the beauty of it.

The details and prints are crucially important; they tell the story and bring individuality to the clothes. Silhouettes are simple and timeless. The supreme texture in the garment and the explosive palette of patterns adds to the wardrobe with a personal touch.