GreyOrange, Godrej to bring robotic warehouse solution for businesses

GreyOrange and Godrej & Boyce Mfg.Co.Ltd to offer robotic warehouse solution to business New Delhi: GreyOrange, a multinational robotics company providing systems for automations has entered into an exclusive partnership with Godrej & Boyce Mfg. Co. Ltd.

Godrej Storage Solutions, a business unit of Godrej & Boyce Mfg. Co. Ltd, will exclusively market and distribute one of GreyOrange’s proprietary warehouse automation solutions – the Pick-Put-To-Light (PPTL) system in India.

With this tie-up, GreyOrange aims to tap into the growing demand for entry-level warehouse automation solutions and take its robust systems to more customers in the country.

Yaduvendra Singh, Global Head and Vice President, Sales, Marketing and Solutions Group, GreyOrange said there will be an unprecedented demand for automation in India particularly in manufacturing, automotive, retail and FMCG, supply chain and logistics industry.

“Godrej Storage Solutions is the leading player in the warehousing space with vast reach and network, and is an ideal partner to help us expand our customer base in India,” said Singh.

GreyOrange PPTL solution is a proprietary light-based guiding system for accurate and efficient pick, put-away or sorting processes designed for fast-moving and complex warehouses to help companies eliminate operational inefficiencies, enhance productivity and improve the overall supply chain efficiency.

PPTL system, a modular architecture with true scalability, is cost-effective system that ensures a high return on investment for the business.

A.M.Visvanathan, Executive Vice President & Business Head - Godrej & Boyce Mfg. Co. Ltd., said, “This partnership between Godrej & Boyce- Storage Solutions Business & GreyOrange therefore brings with it all the possibilities envisaged in this changing environment, and we are excited about the prospects ahead.”

As part of the exclusive partnership, Godrej Storage Solutions will be the sole distributor of GreyOrange’s PPTL solution in the country and GreyOrange will provide required technical support to the customer.

While both GreyOrange and Godrej Storage Solutions will market this solution, the latter will be solely responsible for sales, pricing, delivery and customer support.

With Godrej Storage Solutions’ vast reach and brand equity in the industry, GreyOrange aims to tap into sectors like FMCG, Retail, Automotive, e-Commerce, Logistics & Healthcare for this solution.

GreyOrange’s key customers in India include Flipkart, Myntra, Jabong and PepperFry; and logistics companies such as Aramex, DTDC, Delhivery, and Gojavas.