Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

Interwoven Acquires Software Intelligence Inc. Assets

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Interwoven, Inc., an enterprise content management (ECM) company, has announced the acquisition of the assets of Software Intelligence, Inc., a provider of records management (RM) systems. Software Intelligence's RM product will be renamed Interwoven Records Manager, and is designed to enable companies to manage paper documents, electronic documents, and email under a single unified records system. Interwoven purchased the assets of Software Intelligence for approximately $2 million in cash and stock.

Interwoven Records Manager will initially be integrated with Interwoven WorkSite, the company's document management and collaboration solution. Enterprises will be able to establish and implement a single, coordinated management and retention strategy for records across all types of media, including paper, email, scanned images, and electronic documents, at the client, project, folder, or box level, in their original context. To ease adoption, the solution is designed to give end users ways to access and manage both electronic and paper files from a single interface in the context of their work. Retention policies can be assigned automatically based on client and project with no additional action or classification required. General availability of Interwoven Records Manager, integrated with Interwoven WorkSite, is planned for Q3 2004. (www.interwoven.com)