Shocking Snapchat campaign targets stoned drivers

A New Zealand Transport Agency campaign has utilised the social media microplatform Snapchat to get its message across about the dangers of driving when under the influence of marijuana.

The Tinnyvision campaign unfolds over a series of 10 second Snapchat videos that show a group of mates filming themselves getting stoned. The viewers begin to become invested in the story, which makes the final snap, where they go for a drive and hit a pedestrian, even more shocking.

This snap is immediately followed by a post that reads, ‘Stoned drivers are slower to react’.