You can advertise all day long hoping to push people into your business. You can nag, and annoy, and scream. It’s expensive, and it doesn’t work very well. Or you can give people reasons to want to come into your business. You can get them to ask for it and actually make a special trip […]

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You can advertise all day long hoping to push people into your business. You can nag, and annoy, and scream. It’s expensive, and it doesn’t work very well. Or you can give people reasons to want to come into your business. You can get them to ask for it and actually make a special trip […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

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"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.

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