Image optimisation audit for Google Images

Could your images be ranking better on Google Images?

Improve traffic to your website from Google Images

Image search on Google is the second-most highly used search platform behind Google.com. It accounts for more searches than those performed on YouTube, Google Maps, Amazon and Facebook combined. Optimising images provides Google with extra information that is used to determine an image’s relevance to a search query. Having your images ranking highly in Google Images can help to promote a brand, product, service or business. Our image optimisation audit will provide an analysis and recommendations of how to improve the rankings of selected images for given queries.

An image optimisation audit for Google Images can help…

When your images do not appear in Google Images for relevant search queries.

When your images are ranking poorly in Google Images.

When you want your website to rank with a different image than is currently ranking in Google Images.

When you want to analyse your website’s image rankings in Google Images.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is Google Images important?

Image search on Google is the second most highly used search platform behind Google.com. It accounts for more searches than those performed on YouTube, Google Maps, Amazon and Facebook combined. Considering the search volume on Google Images and the fact that visuals are becoming more important in engaging and reaching consumers, image optimisation is a crucial component of SEO.

Google analyses various factors which it uses to determine an image's relevancy to the search query. Optimising images to rank well in Google Images can be used to promote a brand, product, person, service or business. Images which are not optimised will fail to provide Google with extra information that it can use to determine the image’s relevance to search queries. This can lead to fewer clicks and less traffic going to the website hosting those images.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives and supply all the information needed to deliver this service. The briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

Based on the submitted brief, an analysis will be performed for rankings of your website’s images in Google Images for a defined set of search queries (keywords) specified in the project brief. The objective of the analysis is to explain why your image rankings are not as high as they could be, as well as indicating tactics which competitors may be using and providing solutions for improving those rankings based on known factors which Google considers when ranking images in Google Images.

Some of the factors which the analysis will focus on include:

relevance of the image, its quality and size

relevance of the webpage displaying the image

content on the webpage surrounding the image

image caption, image meta data

external citations and links to the image

analysis of these factors for higher ranking images

This analysis typically does not include the actual optimisation work such as writing alt tags or image captions. This requires ordering separate services dedicated to optimisation.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.