Adaptive Strategy

Some of today’s most dynamic companies, including Google and Amazon, compete in a fundamentally new way. They leverage evolvable algorithms, which self-tune to accumulated knowledge and changing circumstances. The algorithms allow these companies to balance broad, inexpensive, and fast exploration of new opportunities with the exploitation of existing known ones.

Many corporate transformation efforts fail to deliver lasting competitive advantage. BCG has identified the factors that lead to successful transformations—and the common traps that characterize failures.