Company's distributors donate to fund to feed hungry children

It Works! Global distributors have donated $150,000 to Children's Cup to feed more than 60,000 African children.

Through Children's Cup, a nonprofit organization founded in 1992, a $5 donation can feed two children for about four weeks.

The donation was made at the It Works! quarterly conference last month in Seattle. Mark B. Pentecost, CEO of the Bradenton-based company, and his wife, Cindy, personally matched the distributors' donations.

"A little can go a long way and It Works! is proud to support a cause that is making such a difference in kids' lives," Pentecost said.

To help raise the money, It Works! sold "Give Hope" bracelets for $5 donations, and the bracelets immediately sold out.

In June, the Pentecosts traveled to Africa to meet some of the children who benefit from the It Works! Gives Back program that works to make a difference through financial, practical and emotional support.

The It Works! corporate team also recently hosted a 5K event and raised more than $18,000 for two other nonprofits, Selah Freedom and the National MPS Society. At the annual convention in January, It Works! adopted 800 children through donations to Food for the Hungry.

It Works! Global is a consumer lifestyle direct sales company that offers a variety of products sold through independent distributors.