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Sharetec Metrics - enhance member engagement and marketing success

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Published: 21 December 2018

Sharetec Metrics give credit unions the power to create specific member groups with common product usage or characteristics. By focusing in on Metrics, Sharetec credit unions have the opportunity to generate revenue by influencing member behavior. What is a “Metric”?Metrics are pieces of member information that are important to credit unions. Metrics like Age, eAlerts usage, enrollment in eStatements, and ATM/Debit card adoption are all important pieces of information that a credit union can use to categorize their member base into specific groups. Credit unions can then leverage these groups by pulling reports, creating cross-selling and rewards programs, and sending specific marketing emails or text messages directly to individuals.

Sharetec Metrics are powerful tools because:

The Sharetec core automatically tracks all metrics within the system

Credit unions can choose any type of parameter for each metric, dramatically increasing the size and scope of data available

Send relevant promotions and updates directly to members using Sharetec integrated email and SMS templates, encouraging participation in the cooperative

Metrics form the foundation of the Sharetec Marketing and Ultimate Rewards programs. By utilizing these data points, Sharetec credit unions can increase their success rate of cross-selling promotions and enhance other Sharetec products. One credit union in Illinois used metrics with the Sharetec Ultimate Checking module resulting in an increase of debit card interchange revenue by 20 percent.

Ask your local Sharetec representative for more information on Sharetec Metrics!