Because the hiring manager did not have a customized resume to review but instead only had a printout of my Linked-In profile, I briefly took her through my background--highlighting the relevant experience. The McCann client was a retail client so I highlighted my experience working with Best Buy, Amazon and selling subscription services online. I followed up by providing work samples on DropBox, which I shared with the hiring manager. I also sent an email thanking the hiring manager for her time and reinforcing my interest. I never received a response.