WORKSHOPS

ACM TVX 2017 offers a set of workshops designed to appeal to our audience of researchers and practitioners in the TV User Experience field. Workshops will take place on June 14th 2017, the day prior to the main ACM TVX2017 conference program.

Workshops are free of charge for the attendees of the main conference. If you are not planning to register for the whole conference, a special fee will be made available for workshop attendance only. Please note that in some cases, workshops can only be attended if you’ve submitted a workshop paper which has been accepted. If you want to attend a workshop for which you have not submitted a paper, please contact the workshop organizers first. You can find the contact details of the workshop organizers at the websites listed below.

In the past few years, innovations in the television and video industry have brought about changes in TV watching behaviors. This one-day, interactive workshop will bring together academics and professionals in structured brainstorming exercises and discussions in order to collaboratively form a framework for understanding design challenges and opportunities that have arisen from developments in three areas: VR/360 video, voice interactions, and engagement of younger audiences and developing markets.
Organizing team:

This multidisciplinary workshop will contribute to a user experience (UX) research agenda for the effective combination of video from professional and non-professional contributors. Trends in developing technology and in user behavior, the workshop will investigate a specific range of themes create the opportunity for higher quality integration of the creative efforts of non-professional contributors with those of professionals. Workshop submission themes include, but are not limited to; novel quality of experience (QoE) metrics, computational enhancement of QoE, reward, motication and development for contributors, relevant creative and personal data ethics, and research methods in this space. The overall aim is to help equip professional producers with the means to support and develop their contributors to be successful in providing video material, and, therefore, optimise viewers’ quality of experience when watching content that is composed of footage from both origins.

Traditional broadcasters are losing their younger audiences. New ways of user interaction that are catering to the attention of a distracted audience need to be identified. One of the challenging aspects is the growing user requirements for real-time mobile information and stories anytime and anywhere. This has exerted significant pressure on the importance of new forms of storytelling and information delivery on every target audiences. The goal of this workshop is to discuss new ways of information generation and delivery in the traditional broadcasting sense and in the public use. This workshop shall stimulate and facilitate professionals, academics, designers, and digital artists to put forward discussions on multidisciplinary approaches to enhance audience experience and expectations towards information generation and delivery in a new media landscape.

In-Programme Personalisation for Broadcast (IPP4B)

The IPP4B workshop focusses on the automatic personalization of the streamed content. In-Programme Personalisation is a radical innovation for broadcast media, where network content can be personalised according to the viewer profiles. However, there are many challenges to face. The aim of the workshop is to explore both the technical issues of In-Programme Personalisation for Broadcast, also the market and production of content. A community of interest needs to be realized in order that best practice, concerted development and standardization are appropriately addressed in the industry. The likely technology to support these features is object-based media where audio, video and other elements may be placed into existing media and be rendered for consumption by the end viewer platform. The IPP4B workshop will comprise papers, demonstrations and focus groups to specifically address personalisation technologies, personalisation services, use cases and content production.

A Brand New Game of Online Digital Marketing in Asia

Digital online advertising today is struggling to find the right way to reach consumers on new digital platforms. Advertisers like social-media platforms because they gather all sorts of data on each user’s age, consumption patterns, interests and so on. This means ads can be aimed at them with an accuracy that is unthinkable with analogue media. However, social networks, and TV advertisers interested in switching to them, have yet to work out what is the optimal format for video ads. This workshop is aimed at dealing with these issues of how Asian markets would approach.
Organizing team: