"Paperlinks creates QR codes for businesses and brands but with a particular focus on the design of the code itself. The actual code can incorporate the logo of a brand or business. The beauty of Paperlinks is that instead of leading peoples to a web page (as most QR codes do), Paperlinks app and codes open up a landing page with the company’s logo and other modules, which can include Tweets, calendars, video, contact info, photos and more."