Mark Cuban’s First Two Rules Of Startups

You can argue with me all you want about business and you just may walk away feeling better about what you know. But you argue with Mark Cuban’s experience and wisdom, and you look like a fool.

An Exit Strategy Is NOT In The List Of Startup Rules

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You hear a lot of wantrepreneurs and people in the startup community talk about their “exit strategy” this, and “exit strategy” that. So many are obsessed about their dreams of selling out, IPOs, recognition, Bugattis, and caviar, they overlook fundamentals like profitability, scalability. Shit, a lot don’t even think about feasibility.

That is because the focus on the exit strategy can betray the things a young company really needs to think about, like:

Is this a good business?

Is there, or can we make, a market for what we offer?

How can we make it profitable? (If you say “monetize” one more time, I swear…)

How can we manage growth?

If you find the answers to these, it’s very likely you’ll build a business that is attractive to buyers, investors, partnerships, etc.

Building A Good Business

I’m not saying don’t think about, and prepare for, exit scenarios. All I’m saying is: Focus on building a good business.

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Nando Journeyman

Hi, I’m Nando Cabán-Méndez, the “Commerce Whisperer”, an entrepreneur with more than 25 years of experience in business and design, and more than 10 years in digital marketing and eCommerce.
Here at AllyOne, I use my skills and experience to help online business owners grow their business with best-of-breed eCommerce solutions.
In this blog, I share eCommerce, websites, and general digital marketing lessons from my career.
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