Comedian Jim Norton wanted a simplified site that would be the hub for all of his online activities. With a visual focus on spoof album covers, the look of the site is applied across several independent content platforms, creating a seamless experience between them. The home page and other basic pages are built on the WordPress platform, while ecommerce is handled by Shopify, and online streaming of his comedy special is hosted and fulfilled by VHX. Jimnorton.com regularly sees over 50,000 page views a month, and has almost reached 1,000,000 page views since launch.