The Autograph Megatrend

I've observed something of a megatrend that includes fields as diverse as coffee and politics. It's the desire, especially among older and more well-heeled consumers, to want no goods, services or experiences to be merely cookie-cutter. I wonder sometimes how this relates to my observation that people seem to be getting a little more cookie-cutter all the time. The five years in my apartment building seem like a blur of 22-year-olds going to or coming from Brewers games--I can barely tell the kids apart anymore.

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The Autograph Megatrend

I've observed something of a megatrend that includes fields as diverse as coffee and politics. It's the desire, especially among older and more well-heeled consumers, to want no goods, services or experiences to be merely cookie-cutter. I wonder sometimes how this relates to my observation that people seem to be getting a little more cookie-cutter all the time. The five years in my apartment building seem like a blur of 22-year-olds going to or coming from Brewers games--I can barely tell the kids apart anymore.