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Bombardier Exceeding Customer Expectations with IC.IDO

The virtual visit of our train powered by ESI’s IC.IDO modules was from a customer relationship and design management standpoints a fully satisfactory and innovative method. It allowed us to validate complex design aspects in a very user friendly fashion saving time and ultimately cost for the project and our customer. ESI not only provided the tools but the onsite support that allowed us to setup this customer design event within a very short timeline.”

Challenge

When Bombardier won a high profile contract to supply 47 INNOVIA METRO 300 rotary two-car trains for a metro line in Saudi Arabia, it knew that expectations were high – Riyadh’s stated ambition is to have the best metro system in the world when it opens in 2018. However, the situation was also highly competitive, as two leading competitors had also been awarded contracts to supply exactly the same design of train for other lines within the City. Not only that, but the schedule imposed on the three firms was identical. With a total contract value of $385 million and the potential for future business, the Bombardier team had to prove its capacity to deliver on time and to a high standard. It was understood that, in order to ensure a competitive edge, Bombardier must exceed expectations. To do this, Bombardier decided to prove its capability through the use of ESI’s Virtual Reality (VR) technology.

Story

Bombardier is a long time user of ESI’s IC.IDO Virtual Reality software. Data flows seamlessly from the Company’s CATIA V5 CAD system via its product lifecycle management system into IC.IDO to generate virtual 3D models. “We can view the developed vehicle on high resolution ‘powerwalls’ – and even touch it”, says Helmut Dietz, Head of Digital Manufacturing at Bombardier Transportation. Read more...

Benefits

Fostering trust early in a major contract, getting buy-in from key decision makers