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Nintendo of America announced a strategic partnership with the American Heart Association this morning, effectively adding the AHA stamp of approval to all retail boxes of Wii Fit Plus, Wii Sports Resort, and the Nintendo Wii itself. "The brand serves as a chance to remind people about the benefits of a healthy approach to living and how active-play video games can be an integral part of a healthy lifestyle," the partnership's official website explains.

In addition to the marketing partnership, the AHA and Nintendo will host a "multidisciplinary summit of representatives from a variety of fields ... to take a closer look at the synergies and benefits of active-play video games," entitled the "Innovation Summit." No details have been provided on when and where said summit will occur. Finally, various "active-play Nintendo video games" will be available to play at select "Start! Heart Walk" events this fall.

Read | Permalink | Email this | Comments]]>ahaamerican-heart-associationbrandingNintendostart-heart-walkvitality-sensorWiiwii-fit-pluswii-sports-resortwii-vitality-sensorMon, 17 May 2010 11:05:00 ESThttp://www.joystiq.com/2010/05/14/nintendo-and-american-heart-association-to-make-announcement/http://www.joystiq.com/2010/05/14/nintendo-and-american-heart-association-to-make-announcement/http://www.joystiq.com/2010/05/14/nintendo-and-american-heart-association-to-make-announcement/#commentsNintendo and the American Heart Association will co-host a press event in New York City this Monday, May 17. The brief press release for the event does not offer any indication as to what the announcement will be, but Nintendo's upcoming Vitality Sensor, designed to measure a player's pulse, seems the likely focus of the event -- and the sort of thing the American Heart Association would be into co-promoting. Additionally, only the Wii is highlighted in the release, and not the DS, suggesting this is a Wii-related event.

With the Vitality Sensor scheduled for a 2010 release, now seems like a good time for Nintendo to start talking about its features and software. We're just looking forward to being able to say, "Wow, we get it."