Prudential Financial: The Fisherman

Prudential's new television commercial "The Fishermen" conveys the message of how the right knowledge and process, applied consistently and unwaveringly over time, will result in success. The boy and his grandfather fished. That was their life. They belonged more to the ocean than the land. But one season the fishing was lean. The other fisherman eventually gave up. It was created by advertising agency Lowe Cape Town and was directed by Kim Geldenhuys of 0307.VIEW THE SPOT