EA and MR. POTATO HEAD Take the Fun to the Amusement Park in HASBRO FAMILY GAME NIGHT 3

Third Installment of Popular Series Now Offers Online Play and
Collection of Five New Games

REDWOOD CITY, Calif., May 12, 2010 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced
it is developing HASBRO FAMILY GAME NIGHT 3 for release in fall
2010. Available at retail just in time for the holiday season, HASBROFAMILY GAME NIGHT 3 will feature a suite of five new digital
versions of popular Hasbro game brands for the Wii(TM), Xbox 360(R) videogame
and entertainment system, and PLAYSTATION(R)3 computer entertainment
system. HASBRO FAMILY GAME NIGHT 3 will also deliver an exciting
new dimension of online play designed to bring friends and family
together from living rooms around the world.

The HASBRO FAMILY GAME NIGHT 3 collection of titles will appeal
to the entire family with digital versions of their favorite game brands
brought to lifein a new theme park setting with the loveable MR.
POTATO HEAD returning as the host and park guide. Featuring both classic
and remixed versions, players can spin the wheel of fate in THE GAME OF
LIFE, find out "whodunit" in CLUE, tie themselves in knots with TWISTER,
trigger crazy chain reactions in MOUSE TRAP, and try their hand at
YAHTZEE Hands Down.

HASBRO FAMILY GAME NIGHT 3 will also crank up the fun factor with
local multiplayer capability for up to four players and for the first
time, fans will also be able to take the gameplay online by challenging
opponents around the globe via the online play features available in
both the Xbox 360 and PLAYSTATION3 versions. Full Mii(TM) and avatar
integration (Wii and Xbox 360 only) will also add a personal touch to
the HASBRO FAMILY GAME NIGHT 3 experience.

"Families have embraced the HASBRO FAMILY GAME NIGHT video game
franchise because it brings them together around the TV for quality time
they'll remember for a lifetime," said Chip Lange, General Manager and
Senior Vice President of the Hasbro Division at Electronic Arts. "HASBRO
FAMILY GAME NIGHT 3 has been developed with next generation online
gaming at the forefront and will enable people to play the five new and
iconic Hasbro game brands online with friends and family all across the
world."

"This third installment in the successful HASBRO FAMILY GAME NIGHT video
game series delivers another great lineup of time-tested favorite Hasbro
game brands and uses online play to take the entertainment and
competition to an entirely new level," said Mark Blecher, Senior Vice
President and General Manager of Digital Media and Gaming at Hasbro. "No
longer will travel distance be a hurdle for families and friends to get
together and have some fun."

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In
fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31
titles that sold more than one million copies. EA's homepage and online
game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.

About Hasbro

Hasbro, Inc. is a worldwide leader in children's and family leisure time
products and services with a rich portfolio of brands and entertainment
properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
FAMILY GAME NIGHT, CLUE, THE GAME OF LIFE, TWISTER, MOUSE TRAP, YAHTZEE,
YAHTZEE HANDS DOWN, and MR. POTATO HEAD are trademarks of Hasbro and are
used with permission. Mii and Wii are trademarks of Nintendo. Xbox and
Xbox 360 are trademarks of the Microsoft group of companies are used
under license from Microsoft. "PLAYSTATION" is a registered trademark of
Sony Computer Entertainment Inc. All other trademarks are the property
of their respective owners.