Coco Rocha Launches Jewelry Line

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Out of all the models of her generation, Coco Rocha's made the strongest transition into mainstream media. She still works in fashion, but also hosts red carpets for E! and runs a pretty successful blog. Her newest project, born of a chance meeting the day before her wedding, finds her designing for charity—specifically, a seven piece capsule collection for Senhoa, a jewelry company whose profits go toward fighting human trafficking in Cambodia. Instead of just giving their profits to charity (though they do that, too) Senhoa employs the women they're trying to help, providing them with various opportunities to make their own income. The company was started in 2008 and Rocha met Lisa Nguyen, its founder, in Paris last year before her wedding. Once the model pledged her help she designed seven pieces, each of which was then crafted by women in Cambodia and went on sale today on Senhoa's site. As for the campaign, Rocha got a little help from her famous friends including Iman, Caroline Trentini, and Nigel Barker—noted fashion photographer.