Four Rotten Marketing Thoughts to Avoid at All Cost

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In a post at the B2B MarketingSmarts blog, Susan Fantle recalls a negative thought recently expressed by a client—one she’s heard countless times. “It occurred to me that it might be time to share [a] list of bad thoughts so that other B2B marketers might see the possible error of their ways,” she notes.

Fantle offers these four examples of rotten marketing thoughts that could be limiting your results. Any of them ring a bell?