You can email it. Fax it. Snail mail it ... Ask each how they want to receive it.

You should establish a firm "publish/send" date and stick to it. Pick a day of week. When it comes to publishing, your "newsy letter" should be predictable.

CONTENT(Writing comes easy for me -- I am a blogger -- so here are some ideas to help you fill your "newsy letter.")

Invite your staff (or "department leads") to give you 1-3 short newsy items ... Give them a deadline. You determine which items to use. They should submit items that share “what is going on within their departments.”

Personal ...Everyone likes to read about themselves and/or their friends. Share news about the board: Promotions. Member company news. Staff news.

Programs ..... What is happening this week. Upcoming education programs. Conference registration. A piece of legislation that impacts members.

Finances … Give a quick snapshot of next months financial report. Don't surprise your board with a multi-page financial report, give them a preview of the key points it shows.

Stat of Week … What is the most important stat for your organization? Membership? Revenue? Conference attendance? Report this number in each "newsy letter" ... Consider showing the stat as "this week" and last year at the same time.

Graphics … adding photos or graphics help readability … but don’t make it look “too slick.”

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Strategy | Content | Discovery

Welcome to SCDdaily, a blog written specifically for association and nonprofit staff professionals. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. My research extends beyond traditional association sources. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.