Spotted: Superbowl Lingerie & Underwear

For those of you not interested in football, there was still plenty of reason to tune into Superbowl action last weekend: commericals and the half time show. This year, both featured products we carry at HerRoom and HisRoom.

I was thrilled to see the very first Calvin Klein ad during the Superbowl – I’ve since seen in cabs and ad boards all over NYC. The commercial introduced Calvin Klein’s new Concept collection – men’s underwear styles that feature 360 degrees of seamless construction. HisRoom offers the 3 underwear styles from this collection. CK claims it’s the most comfortable fit yet. And, the commercial also had high eye-candy appeal for the female demographic.

The guys got a little eye candy of their own during Beyonce’s highly anticipated performance during half time. But of course, I also keyed in on what they were wearing. I spied Beyonce’s back up dancers wearing these Pretty Polly tights. A great company for leg fashion, Pretty Polly is way out in front in terms of new and innovative hosiery. Their Secret Over The Knee Sock Tights gave a great fashion statement to Beyonce and her entourage.

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1 Comment

Panty Buns

February 11, 2013 at 5:19 pm

I think Beyonce’s Superbowl halftime performance probably got watched by more people than watched the first half of the Superbowl itself. The underwear as outerwear trend seems to be getting even stronger making HerRoom a fashion shopping must! How wonderful knowing that lingerie HerRoom carries is being watched and enjoyed by so many tens of millions (or hundreds of millions?) of people!