Company Cultures: A Competitive Advantage?

Your company’s culture may be one of the most misunderstood and under-utilized tools for productivity, workplace engagement and satisfaction. Everyone thinks their company has a culture but few can articulate it, understand how it comes to be and how it can actually be a competitive advantage.

This webinar breaks down what a culture is and isn’t, the ways it can increase productivity and how it must be consciously conceived, installed and instilled. It examines the role of owners/employers in creating the culture and the role of employees in nurturing it.

On October 29, join Pat Doody, leader of Seattle-based agency WONGDOODY for 21 years, as he explains and reviews:

• The practical definition of culture

• Why strong cultures are not organic
• Why your culture is not your brand
• How cultures define behavior
• The commitment it takes from both employer and employee to build and sustain a culture
• The relationship of company values and culture
• The link between culture and business results
• Why your culture is not your mission statement
• When cultures are strong and when they are fragile.

Who Should Attend

This webinar is a must for any founder or owner of an agency or business (or anyone who has designs on starting a company); senior-level managers responsible for overall workplace performance; department heads; anyone with multiple direct reports; and everyone who wants to maximize their workplace experience.

About Your Webinar Leader

Pat Doody was a founding partner of WONGDOODY, named 2013 “Small Agency of the Year” by Ad Age. After selling his share of the agency in January 2013, Pat has been coaching small business owners and giving keynote addresses on a variety of subjects related to ownership, leadership and culture.

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

CVV Code

What is the CVV Number?

CARD VERIFICATION VALUE (CVV) CODE

CVV is a new authentication procedure established by credit card companies to further efforts towards reducing fraud for
internet transactions. It consists of requiring a card holder to enter the CVV number in at transaction
time to verify that the card is on hand. The CVV code is a security feature for "card not present"
transactions (e.g., Internet transactions), and now appears on most (but not all) major credit and
debit cards. This new feature is a three- or four-digit code which provides a cryptographic check
of the information embossed on the card. Therefore, the CVV code is not part of the card number itself.

The CVV code helps ascertain that the customer placing the order actually possesses the credit/debit card and that the card
account is legitimate. Each credit card company has its own name for the CVV code, but it functions
the same for all major card types. (VISA refers to the code as CVV2, MasterCard calls it CVC2, and
American Express calls it CID.)

The back panel of most Visa/MasterCard/Discover cards contains the full 16-digit account number, followed by the CVV/CVC
code. Some banks, though, only show the last four digits of the account number followed by the code.
When you submit your credit card information your data is protected by Secure Socket Layer (SSL)
technology certified by a digital certificate.