because we’re different!

As you’ve probably gathered by now we’ve undertaken a brand refreshing exercise, after taking stock of our own values and aspirations for Black Sheep. Early on in that process we realised it was time to make a few changes to the look and feel of the company as it has a renewed sense of direction, service offer and restored vision.

At the core of the brief we set ourselves, we wanted to achieve an authorative voice with a friendly, approachable face. ‘Dolly’ our signature sheep also got a little make-over for good measure.

Our raison d’être, ‘Because we’re different!’ also came out of that brief. Where we asked questions about our relevance in a crowded market and how could we differentiate our offer from that of our peers. It was quite simple really…

Black Sheep

In 1998, we opened the pen with one goal in mind, ‘how about being the best?’ It was a bold ethos that we always strove to live up to.

During Black Sheep's 15 years as one of Cardiff & Wales' leading creative companies, we’d built a reputation for great creative work and a client service that was second to none. We achieved this by providing strategic and creative thinking across all media, whilst building strong and consistent brands for clients in the public and private sectors from our pen in Cardiff Bay, Wales UK.

It was incredible journey, that we'll never forget.

This blog now stands as a record of it.

Should you wish to get in-touch with either of the companies founders you can find them on twitter:

Creative Reading

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DesignYak
Written by Steve Leard a past member of the flock. DesignYak discusses and features graphic design, branding, typography, books, visual communication and anything else that tickles his fancy.