How often is this web site updated? The website was launched in June 2015 and continually updated with new module content and live event listings.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words): TEXT REDACTED FOR PUBLICATION

In response to a rapidly changing healthcare environment and growing “physician burnout,” the American Medical Association (AMA) wanted to create a series of online educational modules that addresses common practice challenges with solutions that are scalable, understandable, and actionable. In addition, they wanted this program to further enhance the perception of AMA amongst doctors by showcasing innovative thinking. We created the STEPS Forward experience — a new expression of the AMA with fresh colors, an accessible tone and a dynamic interactive website employing the best of online learning UX principles. Built as a series of educational modules, each addressing a specific challenge, the site offers tools, downloadable resources and live event listings. The platform was highly successful getting high user traction and overwhelmingly positive physician feedback.