How to achieve a 360° customer view by applying your data

How can these sources be manipulated to release information about your customer’s expectations, preferences and aversions? Bridging departmental silos to create a single customer view across channels; Standardising the view that the customer gets of your business across all channels; How much and what types of data are essential to understanding your customer? Will the quest for a 360Â° customer view naturally mean that your marketing database will become your customer database?

For more information about the 2013 event, visit Europe’s Customer Festival: www.terrapinn.com/customerfestival