Sample
Business Plan

Our management team is comprised of
people with many years
of experience in the long-term care provider and software development
industries.Our
philosophy is
laser-like focus on the customer’s needs.We have a Chief Financial Officer and four
directors reporting to the
President and CEO. Part-time
positions staffing the customer support desk will be filled as needed
and
reporting to the Director of Operations.Seven
regional sales managers will be contracted as commissioned resellers
and
reporting to the Director of Business Development.Four have already been identified.

The OBRA e-z management team consists
of the President and
CEO, the CFO, and four directors:

Ken Smitzhe, President and Chief
Executive
Officer

Ken Smitzhe has been working with
Information technology
tools in the geriatric health are industry for over ten years.His expertise is in the Internet, Intranet and
development of strategic
business partnerships.

Previously, Mr. Smitzhe was National
Manager with NCS
HealthCare, Inc., a world class provider of integrated healthcare
solutions,
providing real-time communications between long-term care institutions,
including skilled nursing facilities and assisted living facilities.The technology provided by NCS has led to
better patient care and a more
efficient work environment.

At NCS, Mr.
Smitzhe was
instrumental in the development of the companies’ web based formulas
that
increased productivity and customer care.His
strategic partner relationships allowed NCS to develop end-to-end
solutions for
the exchange of data.

Mr. Smitzhe also held the position of
sales associate at
AllScrips, Inc., a provider of Internet and client/server medication
management
techniques to physicians.In
this
role, Mr. Smitzhe promoted point-of-care medication management,
Internet and
information products, and prepackaged medications.

Tod Smitzhe, Chief Financial
Officer

Tod Smitzhe graduated Magna Cum Laude
from Quinnipac University and has been in the
financial and information technology businesses for over seven years.He is currently National Implementation Manger
for NCS HealthCare, the 4th
largest long-term care pharmacy provider in the country and one that
developed a
proprietary software program that allows LTC facilities to interact
real time
with the pharmacy operating system.Mr.
Smitzhe also serves as staff accountant and computer programmer with
other firms
in the real estate and HVAC industries.

Tad
Smitzhe, Director of Product Development

Mr. Smitzhe has been an independent
computer programmer and
consultant for nearly 20 years.He
holds a Bachelor of Fine Arts from the Massachusetts College of Art and
the
Contel/Cado Software Developer Certification from Cado Training in
Torrance,
California.He has
developed and
maintained Contel/Cado based computers systems for the fuel oil
industry, credit
unions and construction companies.He
developed and maintained PC-based programs for the long-term care
industry,
medical services and testing, home heating fuel oil, water treatment,
ambulance
services, shipping and postal service, law firms, plumbing and heating
supply
companies, and real estate tracking systems.

Mr. Smitzhe created the medical
records and MDS 2.0 modules
for OBRA e-z, and will lead the conversion of OBRA e-z to the Windows
environment and integration of the Enterprise Software
Solution package.

Betty
Smitzhe, Director of Product Development –
MasterLink

Betty Smitzhe brings with her over 20
years of
information systems management in the health care industry.As the creator of MasterLink, a software
scheduling program designed
specifically for the long-term care industry, Betty has gained a
thorough
working knowledge of the needs of the health care professional both as
a user
and a developer.Betty's
experience includes Medical Records, Quality and
Project Management in both acute and long-term care settings.Since MasterLink's inception in

1996, she continues to design and
implement software
solutions for a large Rochester Health system in order to understand
the needs
of customers today in a changing industry.

Susan
Smitzhe, Director of Operations

Ms. Smitzhe is a registered nurse
having received her nursing degree from Lutheran
Hospital School of Nursing in Milwaukee, Wisconsin.Ms. Smitzhe also earned a Bachelor of Arts in
Health Science
Administration from Western III. University in Macomb, Illinois where
she was a
dean’s list student.More
recently, Ms. Smitzhe completed the Medical Legal Consultant Course at
Florida
Risk Management, St. Petersburg, Florida.

Ms. Smitzhe was co-founder and vice
president of marketing
and clinical services for Spectrum Health Services, Inc. in Tampa,
Florida, and
for the past three years, she has been the RN Consultant for OBRA e-z
providing
customer training and operational support.