AutoCanada joins SiriusXM’s pre-owned vehicle program

SiriusXM Canada says AutoCanada has joined its pre-owned vehicle program.

The program helps participating dealerships better market their inventory by offering a complimentary three-month SiriusXM subscription with any purchase of a pre-owned vehicle equipped with a satellite radio.

AutoCanada currently boasts 49 franchised dealerships in eight provinces with more than 3,400 employees. In 2014, the group retailed approximately 57,000 new and pre-owned vehicles.

“Having AutoCanada join our pre-owned vehicle program is further validation that SiriusXM Canada provides great value to dealers and car buyers across the country,” says Mark Redmond, president and CEO, SiriusXM Canada.

“With its continued approach to dealership growth, a high volume of domestic vehicle and light truck sales, and industry recognized customer service, AutoCanada is a strong partner for SiriusXM and through the pre-owned program we will be able to provide their customers with an unmatched audio entertainment experience.”

The program enables SiriusXM Canada to better target Canada's large pre-owned vehicle market. The company estimates that by the end of fiscal 2015, there will be more than seven million satellite radio-equipped vehicles across Canada. Automotive dealers interested in participating in SiriusXM's pre-owned vehicle program can obtain additional information at: www.siriusxmpreowned.ca.