Care for Rare

Wrigley’s Extra have just released their first children’s storybook called The Lost Smile as part of their Extra Smile Back charity campaign, and I have 10 copies to give away.
The book is a lovely story about a little boy who realises his family aren’t smiling anymore, and so goes on a smile hunt to find them. The aim of the storybook is to remind parents about the power of a child’s smile and the importance of protecting it.

Penelope loves The Lost Smile

The Extra Smile Back Project aims to protect children’s smiles by donating money from every pack of sugarfree gum sold during the promotional period to charity partner Action for Children. The monies will be used to create and run oral health workshops, endorsed by the Oral Health Foundation. With this activity Wrigley aims to protect the smiles of over 10,000 children and 5,000 parents across the UK.

Research conducted by Wrigley’s has revealed what parents already know – that it’s still the simple pleasures in life that make our children smile. Forget technology – pulling silly faces (44%), reading stories (28%) and playing hide and seek (27%) remain the best and simplest ways of putting a smile on a child’s face.

This is certainly true for Penelope and Laurence, they especially love story time, and it is guaranteed to put a smile on their faces!

If you’d like to win a copy of The Lost Smile simply comment ‘#smileback’ and I will choose ten people at random to receive one! It really is a lovely story to be enjoyed before the bedtime routine that includes teeth brushing! *Closes 30.06.16.

A fab campaign! We’ve always made a point of making brushing teeth fun. We’ve used the brush time app and have little character egg timers so the boys can visually see how long they have left to brush.
What a lovely book too #smileback.

What a beautifully simple sentiment. It is so true that kids love the simplest things – peek a boo, tickles and playing ‘I’m going to get you!’.
Off to tweet – I have two little smilers who would love this book! xx
Thanks for linking up to #coolmumclub