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How workers can profit by taking control of technology

Trebor Scholz, associate professor of culture and media at the New School in New York, warned in 2014 that workers and consumers alike were losing control of the technology they use to buy and sell goods and services. Why, he wondered, should drivers and other freelancers not use technology to collaborate, and compete with the behemoths? Instead of earning paltry fees from casual labour or zero-hours contracts that make the investors rich, why not build, run and own apps themselves?