The display URL (the URL that appears within the ad itself) shows potential visitors to a site where they'll land when they click on an ad. For sites that sit on shared or hosted domains (such as blogspot.com), we're adjusting our display URL policy to make this more clear.

Beginning this week, all ads leading to sites on hosted domains will need to have display URLs that accurately reflect their destinations.

Going forward, ads that don't include this additional information in their display URLs will be disapproved. A suggested display URL will be provided in the disapproval email notification, but we encourage you to proactively adjust any ads that you think might be affected by this change.