How I almost lost my entire company in the first year on the job

Slides:

Or how I learned to embrace failure and my competitors in the industry!

It is hard to establish a company's values and really get that right. But after doing so - what do you do when your company values contradict the largest relationship you have with your biggest customer? In this "War Story" track discussion, learn about what happened when a small business walked away from its largest source of dependable revenue and and its biggest customer - and how that decision sparked a change in the software development consulting industry across 30 other companies.

GOTO is the enterprise software development conference designed for team leads,
architects, and project management and is organized for developers, by developers.
As software developers and architects ourselves, we wanted to craft the ultimate
conference.

The result is a high quality conference experience where a tremendous amount of
attention and investment has gone into having the best content on the most important
topics presented by the leaders in our community, staged in an intimate environment
needed to support as much learning and networking as possible.