In-content ads work similar to in-image ads: We semantically analyze the text, section by section, and match it to our advertising categories. Ideally, we are animating the text sections and are displaying the ads in between the relevant sections. There is a delay corresponding to the reading time up to the text section. This increases the viewability and ultimately the CPMs.

Details

We are displaying the contextual relevant in-content ads in between text sections with a delay corresponding to the reading time up to the text section.