• The most important meeting you have likely never heard of• Goal-centric actions• Creating a clear vision

What if I told you that the most important meeting you could ever have, one your entire career hinges upon, is one you have not only never had, but one you may not even know exists? Not only that, but this meeting is the lynchpin in the strategic plan that will completely reinvent and redefine the event profession.​Most events are legacy events, meaning they happen each year (think sales meetings and incentive trips). When the appropriate date arrives, we hold a meeting to discuss theme, budget, marketing, assign tasks, and get to work. If that’s the way you’re planning, you are making a HUGE mistake.