When Panorama, on the use of influencers, aired last week, my LinkedIn feed was on fire with comments from various influencer agents and agencies, complaining about the confusion between 'influencer', 'content creator' and 'celebrity'.

It's hard to believe that there's still taboo around mental health in the workplace, and it's even harder to believe that only a handful of companies have realised that unhappy, tired and under-appreciated staff aren't going to make you any money.

So it's happened. The digital content 'bubble' has burst. From layoffs at Buzzfeed, Vice and HuffPost to The Pool going into administration, it turns out, startlingly, that there likely isn't a sustainable business model for giving away news for free online.

Recent consumer PR people moves

Middle East communications agency Memac Ogilvy has promoted Samer Abboud to regional managing director to guide the agency's operations in Saudi Arabia, Lebanon and Iraq as the PR shop looks to expand its presence across the Arabian Gulf.