If you have an online store and are looking for ways to increase online sales then here are some tips for increasing your e-shop conversion rate. Here are 5 simple tricks to boost your online sales today:

The concept of on-demand food-delivery is expanding convenience and choice, allowing customers to place an order from their preferred restaurants or food business quickly and easily from their smartphone. Here are reasons why on-demand delivery can help your food business:

Consumers and businesses are bombarded daily with promotional and advertising noise; they receive hundreds of textual and auditory messages from morning until night, 24/7 and 365 days a year. Here are some tips for how to get your brand message across:

Have you been wondering about using content as part of your marketing strategy? Before you start out on the content marketing journey, you need to do some planning and research. Here are 5 steps in building a successful content strategy for your business.

Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key management, staff and advisors/suppliers. Here's why holding open days for your business can pay off:

Choosing a domain name for your business is one of the most important decisions you will have to make as a business owner. And because it is as important as the business name itself, it requires a lot of consideration. Your domain name will be the identity of your business on the internet, so it is vital that you get it right the first time. The key is to get something that fits your business perfectly and, at the same time, is easy to identify and promote. Here are 14 tips for choosing a domain name for your business:

Online marketing is transforming the face of business these days, and it is becoming an essential part of establishing one's business. In today’s fast-paced business industry, every startup needs to establish its brand name as well as improve its online presence with a robust online marketing strategy. Here are 7 online marketing strategies every business startup needs:

There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

Traditionally, shipping parcels to Australia used to prove to be a complicated, not to mention, an expensive process. These days, however, it’s much smoother sailing, and getting your parcel to the other side of the globe is no longer as complex as it might sound. Whether you’re an online retailer in need of some international shipping guidance, or whether you’re simply shipping a one-off parcel, we’re detailing some of the most important things to remember when shipping parcels to Australia:

When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.

When it comes to protecting your business, one of the most important techniques is to brand your business via a trademark. It is the number one factor that makes a business stand out from other companies in their industry/niche, but it's also the most important way to protect your own business. However, there are a few pitfalls along the way. Here are the top 5 trademark mistakes businesses make:

Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation

Most businesses know that they need search engine optimisation (SEO) to make their online presence more visible. However, most of them are not clear regarding the benefits that SEO offers beyond searchability and visibility. There are very good reasons why businesses, irrespective of size or industry should adopt SEO. Here are the top reasons why search engine optimisation SEO is a must for your business:

In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:

If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

"It is not what you know, it is who you know” - there is a lot of truth in that phrase. A network of connections is an especially powerful tool in growing a business. Research among high achievers shows that one of the reasons for their success is the fact that they cultivate (that is, develop and use) a strong network of personal contacts. Here's how to use your own network to grow your business:

A brand is more than just a logo. Branding is the image a company presents to the public. It colours all interactions, all marketing, and all user expectations. In many ways, branding is defined by people’s perceptions as much as it is by what your company produces or the service you provide. In other words, branding is critical to the success of every company and is involved in all aspects of a business. The following 8 principles are a guide to effectively design your brand and take your business to the next level. Here are 8 proven brand design principles for startups to follow: