The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it’s also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made […]

Ad Age is reporting on how happy Honda is with it’s “Social Experiment,” a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Honda initially supported the site with a sprinkling of […]

On Wednesday, Microsoft introduced Looking Glass, its new social media monitoring tool at Advertising Week in New York. Christopher Heine at ClickZ rightly notes that the field of social media analytics is fast maturing, but Microsoft’s ability to integrate key business elements like customer databases, CRM centers and sales data via Microsoft’s enterprise platforms like […]

High Jive rightly thought I’d be interested in reading Michael Miner’s rambling piece in Chicago Reader about the struggle for survival at the Sun Times. There’s a discussion about the need for the paper to become much more local in its coverage and how the move to centralize ad sales in downtown Chicago hurt the […]

Attention founder Curtis Hougland explains on his firm’s blog why MDC Partners–the holding company that owns Crispin Porter & Bogusky and many other fine agencies–decided to invest in his growing Word-of-Mouth concern. …we are at an inflection point in social media, the shift from early adopter to early majority, a horizontal skill set requiring more […]

Where’s My Jetpack? reached 1500 blog posts and used that occasion to wax philosophical. I sometimes see this blog as a burden, as have the authors of many of my favorite reads in recent years, disappearing without a word or sometimes announcing the end with finality… But whenever I entertain the notion of quitting this […]

I’ve been looking at making the move to a client side position and last week I had the opportunity to learn first hand just what that could mean. There’s a Fortune 1000 company here in Portland that wants a Social Media Specialist to join their marketing team. Even though I’ve said several times that “there […]

I’m sad to say that all sorts of nefarious activity is showing up in my Twitter stream these days. Asshats are sending me @reply messages with a link that seems innocent enough until clicked. The porn bots are much easier to spot, since the avatars feature young ladies in revealing garb. Sadly, it’s going to […]

Ford, a legendary brand that is part of the fabric of American culture, is out in front on the race to embrace social media. Last April, we brought Ford’s Fiesta Movement to your attention. Now USA TODAY is on the story. In April, Ford tapped 100 top bloggers and gave them a Fiesta for six […]