Social Fulcrum Driving Performance for Waylens

by Kendall Beyeler | March 16

We don’t do it for the recognition, but we’d be lying if we said we didn’t enjoy it. Social Fulcrum was recently featured as a Facebook advertising success story for the exceptional performance we achieved with Waylens, a performance-tracking camera manufacturer.

We could talk optimization all day long, so we’ll keep it short and sweet: through a tested combination of link ads, photo ads, and slideshow (or carousel) ads, we lowered the company’s cost of customer acquisition by 51% in 5 weeks.

About the author

Kendall Beyeler

Kendall runs our creative department’s ad generation and development. Her days are spent designing for a variety of social platforms. She Earned a B.S. at Emerson College where she found a passion for design. Kendall’s a product (tech AND beauty) junkie who loves podcasts, red wine and retail therapy.