How Dwhevergreen started their logo design journey

Company name

Evergreen Healthcare Systems (HS) & Evergreen Healthcare Company (HC)

Overview

We are medical specialists and scientists with many decades of experience in healthcare and research. We are frustrated that the medical community is not able to translate all the technological advances, that are currently taking place in science and information technology, into daily clinical care. We are convinced that this would lead to an acceleration of disease control i.e. cure!
Therefore, we want to revolutionize care by 1) fully integrating care delivery with medical research 2) introducing the principles of business intelligence into healthcare 3) empowering patients through education and self-management tools (eHealth) 4) increasing scientific knowledge and translating this back to the individual patient.
We have successfully piloted our concepts over the last couple of years and want to advance further by 1) developing an IT infrastructure and Datawarehouse called 'Evergreen Healthcare Systems' and 2) using Evergreen Healthcare Systems in a company that actually delivers care to individual patients: Evergreen Healthcare Company.
We are a serious group of experts and professors with a remarkable track record, and sure to succeed! We want to involve all stakeholders relevant for these modern healthcare concepts and not only the traditional medical establishment.

Tell us a bit about who you are and the people you reach

Our Vision: The integration of preventive strategies, research and personalized medicine will decrease the number of patients, decrease the cost of specialized care, and enhance work participation while generating income through knowledge valorization and increased involvement of the private sector.

Our stakeholders are doctors, nurses, government, health insurers, scientists, IT companies, biomedical industry, and the general public.
For each of our stakeholders we have a different perspective: we want to unburden the medical professional by offering eHealth and a strong decision support during the process of care delivery. We want to reduce costs for government and health insurers through an increase in effectiveness of care, less medication and less hospital visits. We want to offer scientists a platform for research, and most importantly, we want to involve each individual patient into his/her care process and offer an individualized roadmap to complete disease control.

Requirements

We want to have one Evergreen logo and its two products 1) Evergreen Healthcare Systems 2) Evergreen Healthcare Company. Compare it to Coca Cola Classic and Coca Cola Light. One logo Coca Cola but styled for the two products Classic and Light.

Why Evergreen? As a child I lived in a rural area where we had dozens of Evergreens (the large trees). They symbolize strength and growth as well as 365 days of color! They offer shelter and shade, but also products (like wood).

We want the Evergreen Healthcare Systems to be State of the Art IT-technology for advanced business intelligence in healthcare and science.

We want Evergreen Healthcare Company to be THE new format for digital hospitals for non-urgent care.

We have a motto: Permanent Portable Personalized Care.

Our previous work included CuraRata, please visit http://www.curarata.com and please also look at our video which visualizes part of our ideas.