Do you look at interviews as ordeals—or opportunities? In this practical toolkit, get the skinny on the dos and don'ts of the media interview.

And while you're at it, discover 10 ways to get inside a reporter's head, check off all of the necessities for your online media room, and see what overlooked critical items you need to include in your crisis plan.

*Once you order this toolkit, you will receive an e-mail directing you to the product download.