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There are 2 types of SEO...onsite optimisation and offsite optimisation.

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Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

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