The store sells firearms, ammunition, optics and accessories and provides gunsmith services. Because it is outside city limits, no Loveland sales tax is charged.

"As gun enthusiasts, it's important to promote the shooting sport by getting more people involved, educating them about the Second Amendment and providing direction for learning about firearms safety," owner Ed Schultz said in a press release.

Schultz operates the store with his wife, Tina Schultz, and son Chris Stechman, who served a tour of duty in Iraq with the U.S. Marine Corps, Schultz said.

The store is open 9 a.m. to 6 p.m. Monday through Friday and 9 a.m. to 5 p.m. Saturday.