Today I spoke with a CPA who asked this question. The name of his filing cabinet is CPA. The drawers he chose are [A] taxes [B] entities [C] bookkeeping [D] audit. Do this for yourself. Name the filing cabinet the one or two words that other people say you do – Realtor, or dentist, or…

Tyler felt spammed (Best Client version) because she wasn’t seen. She was lumped. Eeeewww. It was the script: “my specialty is in your industry.” (May I Tell Him He’s Wrong?) that created her predictable response: “I’m unique – so I am not your client.” Think about the differences between an elevator pitch and an InfoMinute. ____ An elevator pitch is meant…

Conversation led this week by the Kennesaw Team, all responses welcome. In the last twelve months we crested the 50% mark. Fifty-percent of Americans have a smart phone. • What has that done to your business? • Do you have an app? • How does it help your clients? • Or do most of…

Think of the client who you made the most difference for. Think about what you did for them. Now tell us how their situation is different now, after your work, than it was before they hired you. End by sharing what they say they can do now, that they weren’t able to do…

Let’s start with two concepts: multitasking and utilization. Multitasking means doing one thing that requires attention while we are doing another thing that does not. Consider driving and texting: which thing does not? Or talking on the phone while answering email: who does not require attention? Utilize is not a three-syllable way to say use. Utilize…

There’s a policy in many industries to dress one level higher than the client. I think that’s what I’d do if I was a personal trainer, or a painter, or a lawn care guy. Unless I was an officer – then I’d wear business clothes. Although: I can name several personal trainers who wear their work…

When a Member has a Substitute who can sit in their seat from 7 to 8:30, (this could be a dog) present their InfoMinute and bring and receive their referrals, (a dog can’t do this) and is not a conflict with a Member of the Team they are not considered absent. Members are allowed three…

Bring them to the meeting with you. The VisitorCoOrdinator will assign someone to host them (you want them to get to know other Members) and give them an application. They’ll write your name on the application, like this: And we’ll add your name on their profile, And their name on yours. Thank you! Now you…

If you click through the pictures on the home page you’ll see Members getting Gold Star, MVP, and Shooting Star awards. Gold Star means they’ve invited five people who joined. MVP is for 15. Shooting Star is for 25. Yowza. Beside their picture you’ll find their answer to the question “What do you say when you’re…