Remember It’s Waterproof – Series of 6 Short Films

Over the past few weeks we have been making a series of 6 short films, which explain some of the consequences of failing to properly waterproof a property at the designing and building stages.

And if you don’t know much about those consequences, let me tell you now that they’re pretty darned scary – over the course of these 6 films we’ve had characters being electrocuted, drowned, gassed, flooded and had a building fall on them. It’s a good thing we don’t get too attached to our characters!

They are designed in a 1950’s ‘UPA’ style, with strong character profiles, no straight lines and a carefully designed colour palette. The animation is fun and cartoony, with ‘rubber-hose’ limbs and over-the-top movements.

They were created for RIW (Remember It’s Waterproof), who make a wide variety of waterproofing products and advise architects and builders about the best tools and techniques for the job.