What it is: Pur-fect your pout with gorgeous, anti-aging lip colour in a delicious array of intoxicating mineral shades and the rarest vine-fresh resveratrol, harvested from Bordeaux's renowned wine region. Who it is for: This lipstick is suitable for all skin types.

What it does: Pür's Château de Vine lipsticks glide on effortlessly for a full range of flawless looks-from bold, full lips to a barely there stain. Made with vine-fresh resveratrol from Bordeaux's famed Château des Tourtes winery, this exclusive Farm to Jar formula helps hydrate dry lips and helps to reverse visible signs of early aging, like lip lines and wrinkles, so you can toast to younger-looking lips with every kiss.

I am a bit on the tanner side and I have been searching for the perfect shade of hot pink. A-Lister has been my saving grace and now I can't live without it. The shade doesn't look cheap and the lipstick is VERY moisturizing. I do believe it has anti-aging ingredients which is also an added bonus. My lips now look and feel great! I truly do feel like an A-Lister when I do wear it!

I ordered this lipstlck colour ( shopaholick ). When I put it on much to my surprise it was so pale I did not have much colour and it disappeared in no time. This is not what I calll a good product for $20.00 a tube! Pur Minerals in the past had the best lipstick on the market. I am very surprised. They perhaps should go back and see what went wrong. I gave 1 rating for the past and there name. Sorry