Shifting from an Industrial to a Social Model

Published by | Olivia Roth

Culture

We are in a world of constant flux, says brand anthropologist Jody Turner, and shifting from a society motivated by industry to a more social model. While success in the past relied on building and accumulating wealth, today it comes from pursuing your passions and finding purpose through what you love.

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Jody Turner

Jody Turner has advised over 200+ brands on project initiatives small to large, local to global in scope. She has spent years directing, facilitating and designing innovation processes in the creation of consumer product goods, retail experiences and platform engagements with important digital, tech and design touchpoints serving consumer-driven branding, or what she calls humanized, meaningful branding.