Since 2003

About us

The Consumer First™ Marketing vision

In 2003, a vision for a new marketing model was conceived out of the foundation of loyalty marketing, but with a new twist that turned conventional marketing inside out: rather than marketing the brand to the consumer, the new philosophy became to engage and identify the consumer with the brand.

As technological advancements in Internet, Search, and Information Technologies has developed, the marketing model, processes, and methodologies have continuously been refined and updated to achieve maximum effectiveness in identifying and engaging target-market consumers. Solely utilizing the age-old models of demographic and geographic data is outdated. Building on those models through the use of data-mining, social networking, location, and personal interaction tools in order to identify an individual's buying patterns, habits, and preferences has proven to be a far more effective marketing strategy in gaining - and retaining - customers.

Google, Facebook, Twitter, Skype, email services, data-mining: Yes, we use them all - and many more - to identify the target consumer. Then, we engage and interact with that consumer. Think of it as a loyalty program on steroids, or marketing and loyalty programs all rolled up into one.

Today, many marketers are realizing - and taking credit for - the model we've been developing and promoting for nearly two decades. Yet, the records indicate that the consumerfirst.com and consumerfirstmarketing.com domains - and other extensions - were purchased nearly 20 years ago...by us. Think of that when you are making plans for your brand.
What if you could double, triple, or quadruple your marketing ROI? How about 7 times?! We're logging incredible numbers! How about dropping the cost of a new customer by 85%? Or raising retention rates substantially? You can do that. Call or email us (below) to set up a meeting for a quick - and free - consultation. Because today, it's about putting the Consumer First™!

Read an article defining Consumer First Marketing from MarketingLand.com!

Marketing Services

Branding

Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Marketing is what you do; Branding is who you are! Product and Logo development, packaging, descriptions, Top-Level Domain (TLD) registration, site-design for computers, tablets and phones, hosting, network design and installation, server implementations, email, and security... It is all a part of managing your brand identity.

IT:

Information Technology (IT) is the use of any computers, storage, networking and other physical devices, infrastructure, and processes to create, process, store, secure and exchange all forms of electronic data. It actually includes all layers of all systems within an organization, from the physical hardware to the operating systems, applications, databases, storage, servers and more. Telecommunication technologies, including Internet and business phones are also part of an organization's IT infrastructure. We design, develop, install, and maintain all Information Technology consistent with your brand identity.

IP:

Intellectual property (IP) refers to creations of the intellect for which a monopoly is assigned to designated owners by law.[Source: WTO] Intellectual property rights (IPRs) are the rights granted to the creators of IP, and include trademarks, copyrights, patents, industrial design rights, and in some jurisdictions trade secrets. We manage IP, filings, updates, and in some cases, legal matters. We have represented several clients before the Trademark Trial and Review Board - the SCOTUS of IP - both as a Plaintiff and as Defendant. We have never been unsuccessful in representing the IP of any brand identity.