Is Cloudee Boxee’s pivot into DVR in the cloud?

Set-top box and streaming media software startup Boxee just launched a new cloud storage service appropriately called Cloudee, the company announced via a blog post today.

Cloudee, which is currently in beta, appears to focus primarily on saving and sharing videos located on your iPhone, iPod Touch, and iPad. While you can download the new iPhone app now, the service is limiting who gets to use at this point. For now, you can sign up using Facebook to get put on the beta tester list.

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This could be the first steps in Boxee’s overall plan to launch a cloud-based DVR service for it’s streaming media software, which we hear rumors about back in February.

Apple essentially already offers this bit of functionality through its iCloud photostream service, which is due for an overhaul soon. Apple plans to add even more functionality and integration with OS X to iCloud and that could severely limit its usefulness among Mac users.

But Cloudee does have one distinct advantage: users don’t have to sync their devices to gain access across multiple platforms.

“With Cloudee you no longer need to worry about running out of hard drive space or syncing your iPhone with your computer. You upload directly from the phone to Cloudee and then watch the videos from anywhere,” the company writes in the post.

So, where does this put Boxee’s main business in set-top box hardware and streaming software? We’re unsure at this point, but we do know that the company has recently shifted its priorities, Boxee is no longer providing updates to its PC desktop media software, and it also has its eye on live TV.

It’ll be interesting to see how Cloudee stacks up to iCloud and other services once its fully rolled out. For now, check out some screenshots of the iPhone app in action below.