Sony to launch multi-platform VR media service

Sony Music Entertainment will launch its Littlstar Japan VR video services next month, the company announced Wednesday.

New York-based Little Star Media Inc. will provide the VR delivery platform, Sony said in the announcement. Content will be delivered via the browser, and to a variety of virtual reality headsets including the Playstation VR, Gear VR, Oculus Rift, and the HTC Vive.

There will also be a smartphone application.

(Image courtesy Little Star Media Inc.)

Little Star already offers 360-degree videos from ABC News, Ryot, Discover, Showtime, Disney and other content partners with apps for Android and iOS that can show the videos both on a standard screen and on any Cardboard-compatible mobile headset.

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.