The Largest independent Ferrari sales and service center in the country

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Your Used Ferrari, Exotic & Luxury Car Dealer

At Merlin Auto Group, we understand the importance of, not only the quality of the luxury and exotic used cars we sell and service, but the quality of the car-buying journey. As part of our commitment to unwavering customer service, we invest our service team’s time into a rigorous inspection process as well as perform any recommended maintenance on all of our premium vehicles to ensure their integrity. With one of the largest Pre-Owned Ferrari inventories in the country, you will find a wide variety of Ferraris at our store, from the early collectible model to the later F1 transmission, and everything in between. Founded on a pure love of Ferraris and an appreciation for excellent customer service, Merlin Auto Group caters to everyone. Whether you are a Ferrari-Fanatic who knows everything about the car, or a first-time Ferrari Buyer who desires to make your Ferrari Dream a reality, we look forward to enjoying the journey with you.

We are based in Atlanta, but have clients all over the world! Contact us to start your process of getting into a used luxury car, no matter where you live. Jump straight to our Rolls-Royces or Bentleys. See all makes here.

CUSTOMER
EXPERIENCE

"Phenomenal Experience"
Wayne Saxe | Atlanta, GA 2016
Working with Adam and all the wonderful people at Merlin has been a phenomenal experience. From the very beginning of the process, all the way through taking possession Adam was a standup guy. I highly recommend Merlin Auto Group to anyone. After the sale, Adam and his wife, Meghan, followed up and made sure everything was okay on my end something a big box dealership would never do. This was the BEST car buying experience I have EVER had.

CUSTOMER
EXPERIENCE

"Merlin Auto Group is in a League of It's Own"

by Sergio V. | February 2016
A million dollar experience. I'm an active duty enlisted Soldier and Adam at Merlin Auto Group made a childhood dream of buying a Ferrari come true. Adam worked his financial magic and his team treated me like I was a rich high roller. They went out of there way in every aspect of my buying experience, complete with a tour of the coolest high end cars, from Rolls-Royce, Bentley Lamborghini and best of all...Ferrari. I've dealt with a lot of big dealerships across the country throughout my near 20 years of military service and I certainly would not recommend any, but Merlin Auto Group is in a league of its own. I would highly recommend Merlin Auto Group to anyone. Even after the sale Adam mailed me extras for my Ferrari, something a big dealership would never do. Hands down the best buying experience I've ever had.

CUSTOMER
EXPERIENCE

"They Stand Behind
What They Sell!"

by G Parker from Atlanta, GA | May 2015

In all of my dealings with Adam Merlin I have found him to be a stand up guy who does things right. The entire staff is friendly and very knowledgeable regarding the vehicles that they sell. I have sent friends to him and they were treated with the same level of respect and courtesy that he has shown me. I do not hesitate to recommend Merlin Auto to anyone who is looking for a quality vehicle. They stand behind what they sell. There are no high pressure sales people running you down in the parking lot, instead it is a relaxing environment full of people who understand that buying cars of this caliber is often a lifelong dream coming to fruition.

CUSTOMER
EXPERIENCE

"The BEST experience
with a dealership!"

by Matt W. from Nashville, TN
January 2015

As an auto enthusiast, I have purchased many vehicles over the past few decades and this was by far the best experience I have had with a dealer and overall experience. I purchased a 2009 Porsche 911 Carrera S at the beginning of this year and was so pleased with my experience I plan on revisiting this dealer again in the future. What was most impressive with this dealership was their priority to maintain their integrity with every customer whether or not a purchase was made. This dealer went out of their way to ensure my vehicle was in the best possible condition and ready for me to drive home. It was well worth the drive from Nashville, TN to work with these wonderful people and I will be a returning customer in the future.

CUSTOMER
EXPERIENCE

"The Difference
is Significant"

by Dr. Puckett from Virginia | December 2014

Compared to other high-end car dealers I have visited in the past few years (particularly in DC and GA), the difference at Merlin is significant - no pressure, no thinly veiled questions to try to gauge your salary, no hovering, no lack of trust. Although I didn't buy anything (this time!), the experience will definitely bring me back. Not only are staff available to answer questions when needed, but customers are given "the run of the place" so that we can stroll through the showroom and grounds, as well as visiting the mechanics in the shop out back. Overall, I spent over an hour with Jim, Chris, and the Meghans...a truly positive, rare, and memorable experience. Thank you!

CUSTOMER
EXPERIENCE

"A Rare Gem in
the Car Business"

by Connor Tabb from Atlanta, GA | January 2015

A genuine pleasure working with Merlin Auto Group. I purchased a less than fancy car from them as a post college graduate. I was taken seriously and given a great deal. Merlin Auto is a rare gem in the car business. A++ service. Will look to them for my next vehicle.

CUSTOMER
EXPERIENCE

"A lower APR than my
credit union could offer!"

by Scott from Atlanta, GA
June 2, 2014

Just bought a 2011 Range Rover Sport from the folks at Merlin. It was an absolute pleasure from start til finish dealing with the Merlin team. Adam Merlin and the rest of the team were extremely helpful in every way in getting my wife and I a new vehicle. They even helped me get a lower APR than my credit union could offer. If you are looking to own a very nice pre-owned vehicle, look no further, the Merlin Auto Group has you covered.

CUSTOMER
EXPERIENCE

"Takes the Hassle Out
of Car Buying..."

by Gordy from Atlanta, GA | June 2, 2014

Recently I purchased a used Lexus from Adam which was my 4th car that either myself or one of my family members have obtained from Merlin Auto Group. I will continue to use and to recommend Adam because he takes the hassle out of car buying. I have recommended Adam to several friends who have purchased from Merlin Auto Group and they have had the same positive experience.

CUSTOMER
EXPERIENCE

"Great Buying Experience"

by Steve from Peachtree City, GA | May 28, 2014

In all my car buying years I have never had such a rewarding and pleasant experience that we had at Merlin. There was no pressure or hidden charges involved. Jeff Burg was a tremendous help in getting our financing in place and responding to our every need. We had a couple of minor issues with our car and he took care of everything from the loaner car to keeping me informed every step of the way. Merlin was a truly different experience than all the others and made our purchase a memorable and pleasant experience. Merlin Auto Group is one of a kind head and shoulders above the rest!

CUSTOMER
EXPERIENCE

"A+..."

by Steve Napier
February, 2014

Wow! The Merlin Auto Group is stellar! What a great experience buying a car. These people are super friendly, accommodating, honest and very professional. When I need another vehicle I will definitely be contacting The Merlin Auto Group, A+.

CUSTOMER
EXPERIENCE

"Extraordinarily Attentive and
Delivered With a Smile Every Time..."

by Howard Feinsand
February, 2014

We asked Merlin Auto Group to help my wife acquire a car that would set her apart - without any real idea of what she was looking for. After many conversations, test drives, and endless patience shown by Merlin personnel, the absolutely perfect car was identified, checked out, and purchased at a fair price. Follow up with instructional advice and personal service was extraordinarily attentive and delivered with a smile every time. If you seek a truly reliable car dealer, call Merlin Auto Group.

CUSTOMER
EXPERIENCE

"Buying A Car
Can Be Fun"

by Pepi Friedman from Atlanta, GA
January 14, 2014

Merlin Auto Group took all of the (what for me is) pain out of buying a new vehicle. They did not try to sell me anything that did not make sense in light of my needs, objectives and desires and, in fact, were willing to forgo a sale rather than have me dissatisfied in any respect. Not only did they make the buying process easy and painless, but they have been exceptionally responsive to any issues or questions arising post-sale. I can't praise them more highly.

CUSTOMER
EXPERIENCE

"Thank You!"

by Barbara P - Atlanta, GA - January 10, 2014

I want to thank you, Adam, for the wonderful experience I had buying my beautiful Mercedes. I have never before had such a positive feeling when purchasing a car. This was so easy and trouble free. You and your staff could not have made my transaction more pleasant. I give your card to everyone I hear is looking for an automobile. Thank you and your very professional team for everything.

CUSTOMER
EXPERIENCE

"Great Overall Experience"

by Chas from Atlanta | July 8, 2013

Merlin Auto Group did a great job of making me feel comfortable when purchasing my new vehicle. They were very knowledgeable and answered all questions that I had. From start to finish, the buying process was great. I will certainly buy from Merlin again.

CUSTOMER
EXPERIENCE

"Excellent"

by Michael from Tuscaloosa, Alabama
May 17, 2013

Service was friendly and excellent. I was from out of town but they gave me a great offer so we could make a deal quickly and easily. They even covered the cost of an extra key and remote so I could have a spare of each. I highly recommend this dealer.

CUSTOMER
EXPERIENCE

"The Best of the Best"

by Anatolian Lewis | April 2, 2013

A lot can go wrong in a 4 hour (one way) drive in high Atlanta traffic to purchase an auto that might make one second guess a review let alone a positive one. I think I'll skip the need for individual remakes and go straight to the conclusion. My highest compliment is in saying that we'll be back again to purchase yet another auto from simply the best of the best.....even in high Atlanta traffic! Thanks gentleman for the gorgeous Range Rover and a wonderful buying experience! Till next time.

CUSTOMER
EXPERIENCE

"This place is top notch!"

by Drew Shields | March 2018
This place is top notch. If you want a dealer that will treat you with the best customer service on the planet & make you feel like the most important person that has ever existed, you need to start doing business with Merlin Auto Group. The whole entire staff is very friendly & personable. These guys & gals do business the only way there is to do it. The right wAy. You can trust them they have your best interest at heart & they will make sure you are happy. I highly recommend this place. You’ll never wanna shop anywhere else. If they don’t have what you’re looking for just give them a little time & they’ll find it. Not only do they sell luxury cars, sports cars, collectible cars & exotic cars, but they also service them too! When you take an exotic car to them for service & they tell you it needs something you can rest assured that it really does need what they say! Big dealers train their service departments to upsell you on things that aren’t necessary & don’t care you’re just another # to them & you’re money is all they want! Well Merlin Auto is the exact opposite they’re gonna service you’re Car the right way & you can have piece of mind you’re not getting hammered. Can’t say enough good things about this business, the owner Adam & his Wife Megan & all the Merlin staff. A + rated see what people say about us

CUSTOMER
EXPERIENCE

"One of the finest..."
by Jonathan Clues in Atlanta, GA | June 2018
One of the finest independent exotic car specialists around. Always have a great selection and their cars are always of a high standard. I have bought, traded and serviced several cars with them.
Adam, Meagan and the team take customer service and commitment to quality very seriously. see what people say about us

CUSTOMER
EXPERIENCE

"This place never disappoints..."

by Kenny N. | April 2018

This place never disappoints. Incredible service, incredible cars and the easiest car buying experience conceivable. I have bought several cars from Adam over the years and referred many of my friends and family members. No reason to buy a car any other way.

CUSTOMER
EXPERIENCE

"Doing business with Merlin Auto Group for 8+ years..."

By Michael W. | February 2018
I have been doing business with Merlin Auto Group for 8+ years now. I have referred some very close family friends to them without hesitation. They have always been very professional and honest and their customer service is outstanding. They always do business the right way and uphold the highest standards. If you are considering buying a car in GA check them out first, you won’t need to waste your time at another dealership. see what people say about us

CUSTOMER
EXPERIENCE

"The Best of the Best"

by Anatolian Lewis

A lot can go wrong in a 4 hour (one way) drive in high Atlanta traffic to purchase an auto that might make one second guess a review let alone a positive one. I think I'll skip the need for individual remakes and go straight to the conclusion. My highest compliment is in saying that we'll be back again to purchase yet another auto from simply the best of the best.....even in high Atlanta traffic! Thanks gentleman for the gorgeous Range Rover and a wonderful buying experience! Till next time.

CUSTOMER
EXPERIENCE

"Excellent"

by Michael from Tuscaloosa, Alabama

Service was friendly and excellent. I was from out of town but they gave me a great offer so we could make a deal quickly and easily. They even covered the cost of an extra key and remote so I could have a spare of each. I highly recommend this dealer.

CUSTOMER
EXPERIENCE

"Great Overall Experience"

by Chas from Atlanta

Merlin Auto Group did a great job of making me feel comfortable when purchasing my new vehicle. They were very knowledgeable and answered all questions that I had. From start to finish, the buying process was great. I will certainly buy from Merlin again.

CUSTOMER
EXPERIENCE

"Thank You!"

by Barbara P - Atlanta, GA

I want to thank you, Adam, for the wonderful experience I had buying my beautiful Mercedes. I have never before had such a positive feeling when purchasing a car. This was so easy and trouble free. You and your staff could not have made my transaction more pleasant. I give your card to everyone I hear is looking for an automobile. Thank you and your very professional team for everything.

CUSTOMER
EXPERIENCE

"Buying A Car
Can Be Fun"

by Pepi Friedman from Atlanta, GA

Merlin Auto Group took all of the (what for me is) pain out of buying a new vehicle. They did not try to sell me anything that did not make sense in light of my needs, objectives and desires and, in fact, were willing to forgo a sale rather than have me dissatisfied in any respect. Not only did they make the buying process easy and painless, but they have been exceptionally responsive to any issues or questions arising post-sale. I can't praise them more highly.

CUSTOMER
EXPERIENCE

"Extraordinarily Attentive and
Delivered With a Smile Every Time..."

by Howard Feinsand

We asked Merlin Auto Group to help my wife acquire a car that would set her apart - without any real idea of what she was looking for. After many conversations, test drives, and endless patience shown by Merlin personnel, the absolutely perfect car was identified, checked out, and purchased at a fair price. Follow up with instructional advice and personal service was extraordinarily attentive and delivered with a smile every time. If you seek a truly reliable car dealer, call Merlin Auto Group.

CUSTOMER
EXPERIENCE

"A+..."

by Steve Napier

Wow! The Merlin Auto Group is stellar! What a great experience buying a car. These people are super friendly, accommodating, honest and very professional. When I need another vehicle I will definitely be contacting The Merlin Auto Group, A+.

CUSTOMER
EXPERIENCE

"Takes the Hassle Out
of Car Buying..."

by Gordy from Atlanta, GA

Recently I purchased a used Lexus from Adam which was my 4th car that either myself or one of my family members have obtained from Merlin Auto Group. I will continue to use and to recommend Adam because he takes the hassle out of car buying. I have recommended Adam to several friends who have purchased from Merlin Auto Group and they have had the same positive experience.

CUSTOMER
EXPERIENCE

"A lower APR than my
credit union could offer!"

by Scott from Atlanta, GA

Just bought a 2011 Range Rover Sport from the folks at Merlin. It was an absolute pleasure from start til finish dealing with the Merlin team. Adam Merlin and the rest of the team were extremely helpful in every way in getting my wife and I a new vehicle. They even helped me get a lower APR than my credit union could offer. If you are looking to own a very nice pre-owned vehicle, look no further, the Merlin Auto Group has you covered.

CUSTOMER
EXPERIENCE

"A Rare Gem in
the Car Business"

by Connor Tabb from Atlanta, GA

A genuine pleasure working with Merlin Auto Group. I purchased a less than fancy car from them as a post college graduate. I was taken seriously and given a great deal. Merlin Auto is a rare gem in the car business. A++ service. Will look to them for my next vehicle.

CUSTOMER
EXPERIENCE

"The Difference
is Significant"

by Dr. Puckett from Virginia

Compared to other high-end car dealers I have visited in the past few years (particularly in DC and GA), the difference at Merlin is significant - no pressure, no thinly veiled questions to try to gauge your salary, no hovering, no lack of trust. Although I didn't buy anything (this time!), the experience will definitely bring me back. Not only are staff available to answer questions when needed, but customers are given "the run of the place" so that we can stroll through the showroom and grounds, as well as visiting the mechanics in the shop out back. Overall, I spent over an hour with Jim, Chris, and the Meghans...a truly positive, rare, and memorable experience. Thank you!

CUSTOMER
EXPERIENCE

"The BEST experience
with a dealership!"

by Matt W. from Nashville, TN

As an auto enthusiast, I have purchased many vehicles over the past few decades and this was by far the best experience I have had with a dealer and overall experience. I purchased a 2009 Porsche 911 Carrera S at the beginning of this year and was so pleased with my experience I plan on revisiting this dealer again in the future. What was most impressive with this dealership was their priority to maintain their integrity with every customer whether or not a purchase was made. This dealer went out of their way to ensure my vehicle was in the best possible condition and ready for me to drive home. It was well worth the drive from Nashville, TN to work with these wonderful people and I will be a returning customer in the future.

CUSTOMER
EXPERIENCE

"They Stand Behind
What They Sell!"

by G Parker from Atlanta, GA

In all of my dealings with Adam Merlin I have found him to be a stand up guy who does things right. The entire staff is friendly and very knowledgeable regarding the vehicles that they sell. I have sent friends to him and they were treated with the same level of respect and courtesy that he has shown me. I do not hesitate to recommend Merlin Auto to anyone who is looking for a quality vehicle. They stand behind what they sell. There are no high pressure sales people running you down in the parking lot, instead it is a relaxing environment full of people who understand that buying cars of this caliber is often a lifelong dream coming to fruition.

CUSTOMER
EXPERIENCE

by Sergio V.
A million dollar experience. I'm an active duty enlisted Soldier and Adam at Merlin Auto Group made a childhood dream of buying a Ferrari come true. Adam worked his financial magic and his team treated me like I was a rich high roller. They went out of there way in every aspect of my buying experience, complete with a tour of the coolest high end cars, from Rolls-Royce, Bentley Lamborghini and best of all...Ferrari. I've dealt with a lot of big dealerships across the country throughout my near 20 years of military service and I certainly would not recommend any, but Merlin Auto Group is in a league of its own. I would highly recommend Merlin Auto Group to anyone. Even after the sale Adam mailed me extras for my Ferrari, something a big dealership would never do. Hands down the best buying experience I've ever had. see what people say about us

CUSTOMER
EXPERIENCE

Phenomenal Experience

Wayne Saxe | Atlanta, GA
Working with Adam and all the wonderful people at Merlin has been a phenomenal experience. From the very beginning of the process, all the way through taking possession Adam was a standup guy. I highly recommend Merlin Auto Group to anyone. After the sale, Adam and his wife, Meghan, followed up and made sure everything was okay on my end something a big box dealership would never do. This was the BEST car buying experience I have EVER had.

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