So craft your emails and ads with one call to action instead of paralyzing potential buyers with the indecision of too many choices.

Segmenting your audience means you’ll have personalized CTAs, which research from HubSpot shows converts 42% more visitors into leads than untargeted CTAs.

That’s how you grab subscribers from the get-go.

Segment Your Audience, Set Up a Personalization Strategy, and Win All the Conversions

Step up your game by diving into the details of your target audience.

Get to (Really) Know Your Buyer Personas

You should know your target audience as well as your roommates.

They certainly fit into more than basic demographic buckets like their age, marital status, or annual pre-tax income.

Understanding the more personal aspects of your customers and subscribers will help you with everything from scheduling your emails to finding the right words to use in your ad copy to suggesting new products.

To learn more about your audience segments, consider:

Sending out a short survey to your subscribers

Javazen sends an email asking users to fill out a brief survey in order to help with future product development. They offer a 25% promo code as motivation to get users to fill out the feedback survey.

A short one-page survey from Javazen. The questions asked here help with both getting more information about the customer as well as getting customer feedback that can help with product and company improvement.

Asking new site visitors to answer a few questions before they create an account

Ipsy asks users to take a short quiz in return for getting products that are tailored specifically to the user’s preferences. The process is quick and painless and at the end, Ipsy asks users for their name, email, and age, giving them some additional demographic data to help with personalizing their emails.

Prompting bucket-filtering questions for new subscribers of your newsletter

Birchbox filters users into those that are interested in beauty and those grooming.

Your potential and current customers are more than willing to tell you about themselves, you just have to give them the means to do so — and actually listen!

Brand Loyalty (those signed up for your newsletter, those who opted-in for your giveaways or e-courses, used coupons from your emails, etc.)

These are just general suggestions; your customer base is totally unique and you’ll have to find the connections that unite — and separate — different groups of your target audience.

You may want to try segmenting them based on key touch points instead.

Identify Key Touch Points and Use them to Your Advantage

Your potential customers have a variety of ways to interact with your company and brand, from browsing your website to stalking your pretty Instagram feed.

You have to understand that a majority of these visitors won’t be ready to buy when they first hear about your brand, products, or services.

Rushing them to purchase when they’re still in the early stages of their researching phase is a bad idea. You could offer a social media lead something special if they follow you, tag you, or use a specific hashtag instead.

When they take you up on it, move them to a new segment of your audience that says they’re an interested, warm lead.

Segment Your Email List

Segment your email list by different categories and you’ll have an easy way to target similar leads using one message.

One clothing retailer segmented their email list simply by gender and earned a 141% increase in revenue as a result.

If you don’t already have ideas for how to segment your audience, try segmenting your email list first.

Using several of these hacks for email segmentation, you’ll have a segmented list and get on track to honing your audience segments at the same time.

A/B Test Your Segments, Monitor for Changes, and Tweak Until Conversion Nirvana is in Sight

Another benefit of segmenting your audience is that by creating one subgroup, you now have two groups to A/B test your ad copy/headlines/subject lines, etc.

Setting up these different targeted messages should give you new data to work with.

So check your analytics and email stats to see how they’re performing and see what new insight you may be able to gain to improve your numbers.

Start Segmenting Your Audience Today

Segmenting your audience will help you better understand your potential and existing customers so your emails, messages, and ads have an easier time converting.

Developing a strategy focused on personalization will help your brand build loyalty and rack up sales simultaneously.

So get to know all the segments of your audience, start delivering personalized content, messages, and ads to them, and watch the conversions steadily roll in.

About the Author: Anthony Capetola is a 10+-year veteran of the digital marketing industry. He has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce. As the current Marketing Manager for Sales & Orders Management Software for Google Shopping, he manages the entirety of paid search and inbound marketing efforts for the SaaS company focused on helping retailers succeed online.