Contents

In the games

Alexa is first met in Santalune City, where she prevents the player from going to Route 4 until her sister, Viola, is defeated. After Viola is defeated, she will let the player pass and also give them an Exp. Share.

The player later meets her at the Lumiose Press building on Estival Avenue. She will suggest various locations in Lumiose for the player to see and will offer to take the player.

Quotes

"Oh, you... You are, aren't you? You're one of the kids who got a Pokémon from Augustine Sycamore, right? That <lead Pokémon> you've got there looks pretty happy. You must be a good Trainer. In that case, get over to the Pokémon Gym. I'm sure my sister will be glad to meet you!"

After defeating Viola

"Oh, you... You are, aren't you? You're one of the kids who got a Pokémon from Augustine Sycamore, right? Would you look at that! You got the Bug Badge! Looks like I might have a new scoop. To beat Viola at your young age... You really are something, aren't you? Oh! Sorry, I never did introduce myself, did I? I'm Alexa. The Gym Leader you just faced, Viola, is my younger sister. I work as a journalist myself. Here, why don't you take this to celebrate getting your first Badge!"

"If you have an Exp. Share and you turn it on, all of the Pokémon in your team get Exp. Points, even if they don't appear in battle. I hope it helps you with your training! I work at the big publishing house up in Lumiose City. Feel free to stop by anytime if you have the next big scoop to share with me!"

"Oh! You're that kid--the one who came to see me! Hey, hey, so tell me... Has that Exp. Share been useful? You haven't forgotten about me, have you? I'm the journalist Alexa. I gather info about what's going on in Lumiose, and then I write it down. I travel the world to gather information, but Lumiose is my real stomping ground. And I don't just know the famous shops. I could tell you exactly how many Espurr are in every one of our alleys! I know everything about this city, so you just come to me if there's anything you ever want to know!"

North Boulevard: "That's the boulevard that runs around the northern half of Lumiose City, of course. The popular destinations on North are the Battle Institute, Hotel Richissime, and... Oh, Lumiose Station to hop on the TMV! If you want to reach Route 13, 14, or 16, you can get there from here. But of course, we locals all know them as Lumiose Badlands, Laverre Nature Trail, and Mélancolie Path!"'

Vernal Avenue: "Vernal Avenue is on the south of Lumiose City, and it's packed with specialty shops. In Boutique Couture, for example, you can get items that are unique to Lumiose City. Firseur Furfrou is the only place that most people will trust with grooming their Furfrou. There's also the Herboriste and a ton of little cafés."

Estival Avenue: "Estival Avenue is a avenue on the south side of Lumiose City with a relaxing atmosphere. You can find popular spots like the Loto-ID Center, where people say you can win big, and a café where roller-skating enthusiasts gather. And most important of all... This company right here! You should already know that, though, since you came in today!"

Hibernal Avenue: "Hibernal Avenue is one of the avenues up on the northern side of Lumiose City. It's famous for its three-star restaurant, Restaurant Le Wow, which is THE place to be. All the VIPs in Kalos are seen there."

Centrico Plaza: "Centrico Plaza stretches out around the symbol of Lumiose City, Prism Tower. Vernal, Estival, Autumnal, and Hibernal: all four major avenues connect there, at the center and the heart of the entire city. Phil the Photo Guy is probably a big draw, too."

"Do you know how to get there? Want me to show you the way?"

Yes: "OK! Go out of this building and..." (player warps to the area asked about)

No: "If you ever need a guide, don't hesitate to ask me!"

"Anyplace else in Lumiose City that you're curious about?"

No: "OK! Come visit us again!"

Yes: (gives a list of the spots to choose from)

In the anime

Best Wishes series

When Helioptile bumped into Ash and his friends on Harvest Island, Ash used his Pikachu to battle it, but Helioptile fired an electric move, then Alexa arrived with Gogoat, and mentioned that the Helioptile is hers. Since both of Alexa's Pokémon were not native to the region at the time, Ash's Pokédex could not recognize them. Alexa then introduced herself, and mentioned that she came all the way from the Kalos region to write an article about the Grand Harvest Festival, which was the tradition of Harvest Island.

While there, she learned about a Pokémon Sumo Tournament that was going to take place there. When Ash was bumped by Rodney, who became Ash's new rival for the tournament, Alexa comforted him. At the end of the tournament, when Ash had won, Alexa had filmed the tournament, including Ash giving Rodney an apple after he lost. After the tournament was officially finished, Alexa decided to travel with the group.

A magazine detailing Alexa's journalism

In Mystery on a Deserted Island!, she went to an island with the group which was known to have some treasure. After arrival, she recorded some footage of a sunken ship there and then passed through a gate that took her to some wild Pokémon that evolved from some stones. Continuing onward with a group of three Eevee, she found a secret passageway which led her to the treasure chest. After Alexa found the treasure and got the Eevee to evolve, the Pokémon began to respect her and the group. Afterwards, she left with the group and waved her farewells to the Pokémon.

In A Pokémon of a Different Color!, after Alexa and the group arrived on Cave Island, she temporarily left the group and rode on her Gogoat to find something to film. At the end of the episode, she returned to Ash and his friends and as she missed out on a ShinyDruddigon who lived on the island, Clair showed the Druddigon to her as she caught it earlier.

In Go, Go Gogoat!, it was revealed that Gogoat was Alexa's first Pokémon; she caught it after it helped her back up a cliff to her campsite.

XY series

In Kalos, Where Dreams and Adventures Begin!, Alexa and Ash arrived in Kalos by plane. When Ash wanted to challenge her sister, Alexa explained that her gym isn't in Lumiose City, but rather Santalune City instead. She then made a call off-screen to her sister, but revealed to Ash that she would be gone for a while. After showing Ash a map of Lumiose City, she parted ways with Ash and wished him good luck.

Character

Since her debut, Alexa is shown to be rather forgetful, a trait her Gogoat seems to have gotten used to. She carries out her journalism work with pleasure as well as earnestness, often working late into the night. In Best Wishes Until We Meet Again! she became so engrossed in her work that she failed to realize the crisis Team Rocket was causing. Despite this, she is clever and a competent battler as shown in Celebrating the Hero's Comet!. She chose to delete her data of the deserted island in Mystery on a Deserted Island! in respect for the Pokémon who had been guarding its secret.

She is very cheerful and is often smiling and enthusiastic, a characteristic she shares with Ash with whom she gets along very well. She calmed the young Trainer down after his confrontation with Rodney and comforted him after saying farewell to Iris and Cilan. In Kalos, Where Dreams and Adventures Begin! she was notably disappointed when Ash got upset about not being able to battle her sister. She shows more focus or even aggression in A Blustery Santalune Gym Battle!, especially when battling Ash. She was surprised that Serena was the person to inspire Ash in Battling on Thin Ice!, indicating that she wanted to be the one to inspire him.

Pokémon

Helioptile is Alexa's first known Pokémon. It is very shy, and often hides behind Alexa when it encounters something new. Helioptile first appeared jumping out of a flower field after getting lost, where it encountered Ash and his friends. When Ash tried to capture it, Helioptile became scared and attacked him in retaliation, until Alexa came and explained that Helioptile belonged to her. Later, Helioptile acted as a charger when Alexa needed to charge her recording equipment after the battery was low.

Gogoat is Alexa's first Pokémon that she uses as both transportation and to hold her recording equipment. Alexa caught Gogoat after it bonded with her when it helped her up a cliff she fell off of and back to her campsite.

In The Dream Continues!, Noivern was brought out so Professor Oak could observe it. In his excitement the Professor began tugging on Noivern's ears before the Sound Wave Pokémon eventually attacked. Noivern was then fed and returned to its Poké Ball. Noivern is completely loyal to Alexa but will bite someone if it isn't fed immediately after work.

Voice actors

In the manga

In the Pokémon Adventures manga

Alexa in Pokémon Adventures

Alexa makes her first appearance in the X & Y chapter, where she goes to Vaniville Town with Viola to interview up-and-coming Sky TrainerY. Noting that she used to be a Rhyhorn racer in the past, Alexa wonders why Y decided to switch from the land to the sky. Y refuses to answer and states that she hates reporters for causing her friend X to become a shut-in and refuse to leave his house despite his friends' constant efforts. Before the interview can continue, the legendary Pokémon Xerneas and Yveltal appear and begin destroying the town while fighting each other. When Viola wonders if the two are actually even Pokémon, Alexa states that she isn't sure either but notes that according to a 3,000 year old legend, Xerneas and Yveltal appear every 1,000 years.

At Lumiose City, Alexa finishes up her report on the Vaniville Town incident. She wonders why the news has only been reporting the incident as a "strange explosion" and completely ignored the Legendary Pokémon. She gets a call from Viola, who had been injured, much to Alexa's surprise. Viola informs Alexa that Team Flare is behind the incidents all over Kalos and reveals that Y and her friends are on their way to Lumiose City. Alexa then goes to Prism Tower to have an interview with Professor Sycamore concerning the Vaniville Town incident. By the time she arrives, the Lumiose Press editor-in-chief has already beaten Alexa to the interview and finished it as well. After Sycamore leaves, Alexa hands her notes of the Vaniville Town incident to the editor-in-chief, who promptly burns them. The editor-in-chief then attacks Alexa with a Pangoro, but she is saved at the last minute by X. The editor-in-chief continues battling X and even takes Alexa's Eri-chan hostage. Y and the others take Alexa down to safety, confident that X will get Eri-chan back. Once they get to the ground floor, Alexa realizes that the media is working for a great evil that is deliberately keeping information about the Legendary Pokémon from the public.

X eventually manages to defeat the editor-in-chief's Pokémon and successfully retrieves Eri-chan for Alexa. Alexa thanks the kids for their help and gives them a Lumiose journal from three years ago under the hope that it will somehow help the kids on their journey. She says her goodbyes and takes a cab to Route 4 so that she can meet up with Viola again in Santalune City.

Pokémon

Eri-chan

Eri-chan (Japanese: エリちゃんEri-chan) is Alexa's only known Pokémon. It was first seen with its Trainer in Vaniville Town to interview Y. When Y angrily flew towards them, she startled Eri-chan in the process. At Lumiose City, Eri-chan went to Prism Tower with its Trainer so that Alexa could do an interview with Professor Sycamore. When the editor-in-chief beats them there, he reveals himself as a Team Flare member and kidnaps Eri-chan. When X defeats the editor-in-chief's Pangoro, it falls out a window, letting in sunlight that Eri-chan uses to recharge itself enough to shock the editor-in-chief and knock him unconscious.