Re: Why isn't Jack Daniels having issues?

Originally Posted by tmckenzie

I am told the new distillery is going to make whiskey just for foreign markets. Every drop. And there will be a lot of it. Amazing, all that whiskey, and that cave spring ain't increasing in volume one bit. Don't you love marketing?

I'm curious where you heard that (I'll understand if undercover sources must be protected), because it rings true. The foreign market is definitely where giants like JD are concentrating these days. It took a while, but the marketing department at JD has digested the concept that the utterly gigantic China/Hong Kong market likes their scotch/bourbon/JD mixed with green tea (yes, green tea), and have adjusted their attitude accordingly.