Archive for April, 2008

Public Affairs staff for the Church of Jesus Christ of Latter-day Saints, nicknamed “Mormons” or “LDS Church”, continue to work hard to correct confusion in the media. Even top tier publications are mixing up the fourth largest church in the U.S. with the Texas based FLDS polygamous sect, which is in the news recently regarding serious charges of child abuse.

This past weekend I was excited to support my son’s first go at the Salt Lake City Marathon. He was pleased with the outcome as part of his long term objective to run a full marathon later this year. To prepare, he sought advice from successful runners, invested in great shoes, and trained for months. The positive outcome was predictable and satisfying as you can see from the smile on his face. Continue Reading →Share

As a marketer and public relations professional over the past decade, I’ve watched the Internet play an increasing role in corporate marketing strategies. When the World Wide Web and HTML had its coming out party around 1994, I created my first web page and learned what the slow, dial up Web of the day couldn’t do. In contrast, Web 2.0 media have now increased the importance of integrating the Internet into all ...