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From one to many to one of many Social media and broadcasting Alfred Hermida UBC Graduate School of Journalism CBC Vancouver | 21:11:08

Alfred Hermida

UBC Graduate School of Journalism

CBC Vancouver | 21:11:08

Media use today Source: BBC

Source: BBC

Three principles Be human Be honest Be involved Photo: Matt Hamm: http://flickr.com/photos/matthamm/

Be human

Be honest

Be involved

“I still think that experimenting with everything from social networks to YouTube to blogs is a useful way for broadcasters to get into conversation with the audience. But better keep the dog out of it.”

“I still think that experimenting with everything from social networks to YouTube to blogs is a useful way for broadcasters to get into conversation with the audience. But better keep the dog out of it.”

One-to-Many-Kommunikation – Social-Media-ABC

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