The app helps managers make menus more transparent for customers. They can add information about cooking, ingredients, allergens and calories. Customers can also send orders directly to the kitchen while they are waiting to be served.

The company’s founder, Bhas Kalangi, was inspired to create the app based on efforts to improve labelling on food. “The time, cost and difficulty of tracking and listing allergens during food preparation” are challenges for restaurants and takeaways. “For most of them it is simply too complex a problem,” Kalangi said in a press statement.

Kalangi has invested more than £500,000 of his own money into the app. The Android-based system was launched in March. He plans to expand operations to America and India over the next five years.