Community engagement

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Intentional and genuine interactions with residents, businesses, and other organizations in your community can create some of your most powerful allies.

Goff Public has spent decades helping organizations build goodwill in the communities they serve. From building a broad base of supporters to rally at the State Capitol to engaging a select group of philanthropic supporters, we have the experience to help you reach new audiences, enhance your reputation, and develop lasting partnerships.

Social media

Polling

Issue tracking

Events

Coalition building and management

Grassroots and civic engagement

Advocacy training

Are you using the right words and tone to define your organization? Have your “tried-and-true” messages become stale? Do you know what you’ll say in a crisis, or when a lawmaker or reporter has questions? A thoughtful messaging strategy is one of the smartest investments you can make.

Goff Public’s messaging masters have helped hundreds of organizations – from small nonprofits to major corporations to local and tribal governments. Contact us to find out how we can help you tell an effective story at the Capitol, in the news, and to all of your important audiences.

The average person spends two hours per day on social media, which is where two-thirds of all American adults get their news. Tomorrow’s conversations around the office are fueled by what people see in their social media feeds today. Are you taking advantage of this opportunity to engage?

Done right, social media allows you to authentically connect with the right audiences and provide a personal touch to your organization’s communications. Goff Public can help ensure your social media efforts are well-planned, consistent, compelling, and impactful.

Influencing public opinion starts with understanding what people think, why they think it, and what might motivate them to think differently. Through polling, surveys, and focus groups, you would be amazed what people will share with you if you ask the right questions.

Goff Public can ask those questions, analyze audience responses, and help you craft messages and strategies to intentionally and effectively communicate with your audiences.

Don’t be intimidated by the 24-hour news cycle – instead, harness it to track the trends and get insider knowledge. People are saying more things on more platforms than ever before, and Goff Public can help translate all that talk into insight you can use.

Goff Public’s team of eager news consumers closely follows trends in the media, and we can help you track news about your organization and industry, predict how it may play out at the Capitol or in the public eye, and make a plan for how and when you should engage.

Events are a great way to build awareness, harness a community’s passion, or send a message to decision-makers.

No event is too big or too small – we’ve helped clients host hundreds of events, and we know what it takes to turn your vision and mission into a productive and meaningful gathering. From organizing grassroots community gatherings to Days on the Hill at the Capitol to large corporate celebrations, Goff Public’s detail-oriented team can help you with everything from the earliest planning stages to day-of execution to managing media in the days leading up to and following an event.

Rome wasn’t built in a day, and neither are effective coalitions. From local concerns to national stories, Goff Public has helped many organizations build and manage broad coalitions to effect real change.

Are you reaching everyone who may be interested in joining your cause? Chances are there are like-minded organizations, supporters, and even unlikely allies who are ready to stand arm-in-arm with you. We can help you find and activate them.

Engaging your supporters and turning them into real change-makers requires a plan that channels their passion into clear tactics with usable tools. At the Capitol, this could include managing a Day on the Hill, coordinating digital outreach, or preparing testifiers to share their personal stories in a committee hearing.

Goff Public excels at helping clients craft government relations strategies that are intentional and include creative ways to turn grassroots support into public policy success. Experience is the best teacher – and our lobbying team has been at the helm of some of Minnesota’s most high-profile statewide grassroots advocacy and political campaigns. Get in touch to learn more about how we can help you.

Effective advocacy doesn’t always mean hiring a professional lobbyist. Your organization may have a strong employee or volunteer base that you’re looking to educate on civic matters. You may have a few committed leaders who would like to increase your organization’s visibility. Or maybe you have a strong commitment to effect public policy. Whether your advocates are few in number or in the hundreds, Goff Public can train your leadership, employees or volunteers on the latest, most effective advocacy tools. From general civic education to large-scale efforts that incorporate social media, we are here to help you boost your organization’s public reach.

Each of our trainings is customized to fit your needs and industry – which means no two trainings are quite the same. Contact us to learn more about how you can build your advocacy efforts to protect your reputation and build your influence.