The site laid out what it views as strict rules of operation: It would only mine cryptocurrencies while users are on the Salon page, and would require users to opt in every 24 hours.
Though Hoffner would not release specifics, the CEO said mining cryptocurrency will yield a number of benefits for the publication’s actual journalism. Longform reporting would be encouraged, he claimed, as the outlet could potentially mine more currency if users spend longer periods of time viewing the site.