AWS Marketplace is an online store that helps customers find, buy, and immediately start using the software and services they need to build products and run their businesses. AWS Marketplace complements programs like the Amazon Partner Network and is another example of AWS’s commitment to growing a strong ecosystem of software and solution partners.

Visitors to the marketplace can use AWS Marketplace’s 1-Click deployment to quickly launch pre-configured software and pay only for what they use, by the hour or month. AWS handles billing and payments, and software charges appear on customers’ AWS bill.

Finding and deploying software can be challenging. You can use AWS Marketplace to compare options, read reviews, and quickly find the software you want. When you find products you want to use, you can deploy that software to your own Amazon EC2 instance with 1-Click, or you can leverage AWS CloudFormation to deploy a topology of the product.

Any AWS customer can shop on AWS Marketplace. Software prices and estimated infrastructure prices are displayed on the website. You can purchase most software immediately, using payment instruments already on file with AWS. Software charges appear on the same monthly bill as AWS infrastructure charges.

There are many business products available in the AWS Marketplace, including both software-as-a-service (SaaS) and server-based products. The server-based products might require technical knowledge or IT support to set up and maintain.

Note: The information and tutorials in the Amazon EC2 Getting Started guide can help you learn what you need to know about EC2 basics. If you plan to launch complex topologies of AWS Marketplace products through AWS CloudFormation, the Getting Started with AWS CloudFormation guide can help you learn useful AWS CloudFormation basics.

There are substantial differences between AWS Marketplace and Amazon DevPay. Both help customers buy software that runs on AWS, but AWS Marketplace offers a more comprehensive experience. For software buyers the key differences are:

AWS Marketplace offers a more Amazon.com-like shopping experience, simplifying discovery of available software

AWS Marketplace products work with other AWS features such as VPC and can be run on Reserved and Spot instances, in addition to normal On Demand Instances