funny, i was working on the same thing. But you beat me to it! But measure it how I did. From a horizontal line from the bottom of the tires to the lower edge of the rocker panel. What do you get then? I mean, for the overall ride height?

Oh, there is one problem with the photo. You see that when the photo was taken they did not take it standing at the exact center between the two cars? They are standing more in front of the 370Z, in effect, making them closer to it, causing it to be slightly larger. Picky but true. But I think that is why it doesn't make sense.

funny, i was working on the same thing. But you beat me to it! But measure it how I did. From a horizontal line from the bottom of the tires to the lower edge of the rocker panel. What do you get then? I mean, for the overall ride height?

cars are not on the same level, i adjusted them. another pic in process of uploading..

Measured dimensions I understand but visually the 370Z looks much bigger in perso IMO. The 370Z definitely looks different from the 350 but better I think not. Just like those that thought the 300ZX was and is the best looking Z, I guarantee the 350Z folks will continue to think their 350Zs look better. Then there will be a whole new crop that think the 370Z is drop dead gorgeous. I commend Nissan for being able to make 3 cars that will elicit such emotion. Personally I love both my 350Z and would not trade either for the 370Z based on looks. Add performance to the equation (still remains to be seen AIMO) and I may have to sell my 03 track for a 370Z in a year or two.

Is the bumper height raised in the 370Z for some sort of regulations? From the side profile, the stance seems to be about the same to me.

Probably because they realized the car would scrape too much even with a stock suspension. Notice how large the new plastic scraper is now directly on the lip? The 350Zs had a stupid plastic scraper that was buried behind the lip which left it very susceptible to scrapes - case in point...my lip.