Create a posting schedule to post at least once a day. Engage your community with questions and +Mention your community so they feel the love and share your post with more people. Try posting at different times of the day to see what best engages your audience.

Create an Event to drive foot-traffic to a sale or new product launch, and to drive attendance for your Hangouts. With Events on mobile, guests can RSVP, get directions, and even have their photos and videos uploaded to the Event page if Party Mode is enabled.

Host regular Hangouts or Hangouts on Air to have real face-to-face conversations with your followers. Consider behind-the-scenes tours, launch new products in person or simply say thank you to your supporters.

Get creative and stay current with your Google+ banner. We’ve seen some delightful use of animation and fun seasonal banners, too, that keep a page fresh and fun.

Have your whole team help with the page–add managers by navigating to Pages on the navigation ribbon on the left, hovering over the page, clicking on Managers, and adding more people there.