"Firstly we're wanting to promote healthier relationships and the desirability of consent. So one of the key catch phrases that we've used on the tote bags and a number of the resources is 'there's nothing sexier than consent'," she said.

Minister for Women Joy Burch says posters, coasters, keyrings and tote bags will be displayed and distributed to venues such as pubs that are popular among university students.

"All the materials are designed to provide useful information and clear messages about consent and consequences of not ensuring consent," she said.

"All women deserve the right to feel safe and secure on university campuses and colleges, to learn freely without the threat of violence.

"As a community we must work collaboratively to address the causes and consequences of violence against women and support them to reach their potential."