The setup guides, documentation and resources you need – all in one place.

Introducing Login and Pay with Amazon

Millions of customers can now login and pay with the payment and shipping information stored in their Amazon account. Join thousands of merchants and start building a strong, loyal customer base.

A smarter way to pay

Buy what you want with the tap of a finger

Login and Pay with Amazon makes it easy for customers to buy what they want, and get on with their lives. Forget countless usernames and passwords — your Amazon account details are all you need. Learn More

Protected wherever you go

Amazon's proven security has you covered

Whether you're a customer or merchant, you're covered. Customers' purchases are covered by the A-to-z Guarantee, and merchants can use the same fraud detection technology used by Amazon.co.uk at no additional cost.

“Basket conversion is 20% higher for customers choosing to pay with Amazon compared with those who choose to use a card. Our customers clearly love it, and a significant proportion of them are now using it as their preferred payment method.”

–Justin Petszaft, Managing Director masterofmalt.com

Mobile payments, simplified

Convert more of your mobile traffic into sales.

With no additional setup, merchants can ride the mobile commerce wave. Customers use the information already stored in their Amazon accounts to pay, with no need to re-enter credit card or address information.