If you’re not yet aware, Facebook has recently begun to allow you to target your Instagram followers with ads, straight from the mega-platform itself. Long a point of contention, Instagram’s 2 million monthly advertisers have never been able to directly target their Instagram followers.

Until now, that is.

So what does this mean for you?

For one, it means that you now have the ability to retarget people who have engaged with your Instagram posts or who have watched a story. It also means you can now monetize your Instagram in a whole new way.

Moreover this opens up a massive opportunity for influencer marketing. Pairing retargeting efforts with your influencer partnerships can prove to be a solid tactic for getting customers to engage with your product or service.

While remarketing without being creepy is a tricky line to toe, Instagram is the ideal platform to experiment with the strategy and hone the craft.

Here’s a look at how you can take what you’ve learned from Facebook ads and apply that knowledge to its younger, more visually-inclined sibling, Instagram.