Touch 58

IDENTITY DESIGN

ART DIRECTION & DESIGN

RESPONSIVE DESIGN

FRONT-END & BACK-END DEVELOPMENT

Fresh thinkers, setting records

Simplr was approached by Olympic gold medalist, Cameron van der Burgh and branding expert and international speaker, Raymond van Niekerk to assist with the creation of their new sports sponsorship marketing agency.

The name Touch 58 comes from the incredible world record time, that Cameron set at the London 2012 Summer Olympics of 58:46 as he touched home. Inspired by the 58 second mark on an analog stopwatch, we developed a simple, yet iconic brand mark.

The touch 58 identity represents the brand values, performance, pioneering and fun which is offset by the fresh, modern, colour palette.