Archive for June, 2012

We have fixed the problem with the comments box on the web page where a customer can personalize a card.

Previously, the message box did not limit the amount of text a person could write, and we had one unhappy customer write a beautiful message that we could not fully capture and print on her card; we not only “lost” the order, but potentially this person as a future customer.

After attempting to limit the comments a person could enter, we limited it too much – to one line. While brevity is important, allowing enough space for a complete thought is more important.

Our solution now, which includes a character counter and a feature that prevents you from adding new characters in the box once the character limit has been reached, works well.

As we continue to move up the learning curve in how to create greeting cards, we find ourselves revising our cards’ messages periodically, and some frequently. However, after reading two books by former, professional greeting card writers, we now have a pretty good idea as to the process one should follow to write effective greeting card messages, and we expect fewer revisions to our cards’ messages going forward (and improved messages too).

For each card where we have applied this process and believe the message is final, we have saved the front page of the card in a new way. Rather than placing a big red stamp on the card with the word “FINAL”, we have tilted the image slightly to the left, and shaded the top to make the image look like a real card (rather than a picture).

We are systematically working through all of our cards, starting with Adult Birthday and will end with Sympathy. We hope to complete this process within three to four months.

As you peruse through our assortment of cards, we would ask that you focus on those that we have “stamped” as final (with the tilted image).

In an ongoing effort to create cards that are unique relative to those of our competitors, we will be adding a short story on the back of seven of our sheep greeting cards. We had originally wanted to show a fable, but later decided to lengthen it into a short story.

Each card will show one paragraph of the seven-paragraph story, so you will need to either buy or receive all seven to read the entire story.

The story is of a sheep that entered a race, and the race has a surprise ending.

The set will include humorous birthday, anniversary and get well cards. Look for the “Short Story Included” (or something similar ) wording on the relevant cards.

We know of no other greeting card company that offers this bonus feature on its cards. Please let us know what you think of this idea. Thanks.