We know that web publishers can get frustrated when public estimates of their traffic don't match what they're seeing in their web analytics accounts. Publishers with ad revenue at stake need to present the best possible data to advertisers, but they couldn't do much about it... until now.

Today, we are announcing an integration with Google Ad Planner Publisher Center that allows you to opt in some of your Google Analytics data into Google Ad Planner so that you can replace traffic estimates with directly measured Google Analytics data. Of course, this feature is strictly optional and provides the most value to publishers who have ads on their site. A lot of publishers have requested this feature and we hope that those of you who do enable the feature will enjoy seeing data that matches what you see in Google Analytics.

To see how your site is currently displayed in Google Ad Planner, visit the Google Ad Planner Publisher Center and search for your site. If you want to get started managing your site profile in Google Ad Planner and opt in your Google Analytics traffic metrics, first enable the "Share my Google Analytics data with Google products only" from within your Google Analytics data sharing settings page. Then, go to your Google Ad Planner account, sign in, and select the Google Analytics metrics you'd like to share publicly. Once you do, your Google Analytics traffic metrics will replace Google Ad Planner's estimates of your traffic, and potential advertisers can see the important metrics that you are seeing.*

For more information about the Google Ad Planner Publisher Center, visit the Ad Planner Help Center, or watch our video below:

*Please note that publishers who decide to share their Analytics data for the first time may have to wait up to 48 hours to see the traffic data in their Ad Planner account.