If you have been in business for any length of time you most likely have been
asked the following question…

Who is your ideal prospect?

Whether you have heard it from a coach, mentor, or read it from a book or the latest
training course you just bought or webinar you atteneded, the core to any successful
business comes down to know the answer to this question.

Here is what comes up for most people.

1. Everyone, the product I sell is good for all people.

2. Ummmm… Women who want to loose some weight.

3. Someone who is in debt and wants to get out of it.

4. Anyone who wants to make an extra $500 a month while still doing what they are doing.

just to name a few.

Do they sound familiar to you?

Have you answered this question in this way before?

If so, not to worry. You are not alone out there.

But if you want to have a successful business and market your products
and services in a way that will attract the ideal prosepct in your life,
you will need to work a bit more at answering this critical question.

Here are three areas to focus on when attacking this question in your business.

1. What are the demographics of your prospect.

These are the typical statistics that you most people think of when starting
to seriously determine their ideal prospect. It is things like, their age,
gender, household income, marital status, etc. Grab a pen real quick and
write these things down about your ideal prospect.

2. What are the geographics of your prospect.

This is the information that relates to where your prospect is located.
Things in this category include, Country, State, Province, County, City,
Neighbourhood, Street, etc. It is the phsyical location of where your
prospect lives in the world. This information is particularly important
if the products and services that you sell have some restrictions in
certain countries or locations in the world. Again, grab your pen and
write these things down.

O.K. These are the typical things that people consider when thinking of their
ideal prosepect. Are you starting to paint a picture of who they might be?

Now onto the last piece of the puzzle. One that most people do not think about
and at the same time, most people do not teach about. Here it is…

3. What are the psychographics of your prospect.

This is the hardest part for most people to wrap there head around, but at
the same time, it is the most important part of the process in identifying
your ideal prospect. In this area you describe things like, what movies
do they watch, where do they shop, what foods to they eat, where to they
go when they eat out, what newspapers do they read, what online websites
do they visit, what kind of things do they search for on Google, and the list
goes on and one. Here you are digging into the details of how your ideal
prospect interacts with the world. Once you figure this out, then you will
know what to say to them when they show up. If you are speaking their language,
then they will know that you are the one that can help them with what they
are looking for. Grab your pen again and write down all of the psychographic
information that you can about your ideal prospect.

So there you have it. The foundation of what you need to identify your idea
prospect for your business.

But there is one more thing…

One Secret that I have found that comes from all of my clients that I have done
this exercise with. It is so simple that when you here it you will have a light
bulb go off in your head. It will allow you to effortlessly move into flow and
ahead with your business.

Want to know what it is?

Send an email to edwardelliott@aweber.com
with the subject line: “Tell Me The SECRET Edward!” and I’ll send it right over to you.

You will be blow away at what it is.

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To your massive success!

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Most people have. And if they really take a look at what there life is like, most of them are not very happy with what it is.

They wish for more, hope for more, dream for more… but at the same time, they don’t actually do anything about it. They just keep on keeping on.

Sound familiar. Have you had times in your life that were like this? Most of us have. Where all we are doing is going through the motions and letting all the things around us direct our life on their agenda. Like a lost ship at sea, being tossed around by the waves and twisted by the wind.

Until one day we hit a ROCK! And there we stand, shipwrecked. On our own little island. Asking ourselves, “How did we get here”? “How do I get off this ROCK”?

When we come to this point in our life, we have two choices.

The first choice is, to just sit down on the ROCK and wish, hope, and wait for something will come and save us. We believe that if we think hard and long enough about what we want, then it will just happen. SO there we sit. Like a bump on a log. Waiting… Waiting… Waiting… watching life go by and nothing happens. We are still stuck on our ROCK!

The second choice is, to stand up tall, take in a deep breath, look all around you and make a DECISION that you will get off this ROCK! Decide that you are going to take control of your life and make your wishes, hopes, and dreams become a reality. It stirs up in you a burning desire. You are on fire. Ready to TAKE ON THE WORLD! You SHOUT from the roof tops… “NO IT’S MY TIME TO SHINE”. You jump of that ROCK and into the water on start on the path to the life of your dreams. The one that you know you were born to live.

You have made the DECISION!

You are on the JOURNEY!

It all starts NOW!

Are You READY?

Ready to get started on the path to the life of your dreams?

What are you waiting for.

Start NOW!

You’ll be Glad You DID!

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Have you decided? Decided to move forward towards your Goals and DREAMS?

Do you know what happens next?

Windows and Doors of opportunity open up in your life.

Almost like MAGIC, they appear once you have made that choice and decision that no matter what, you are going for your DREAMS!

Now when this opening of great opportunity show up, what do most people do?

There are three types of reactions that happen when open windows and doors stand before people.

The first is the BLIND State.

Opportunity is showing up all around you. It couldn’t be any closer than if it hit you up side the head.
All of your goals and DREAMS can be fulfilled if you just looked and knew that they were there.
But in this state, you are BLIND to them. They might as well not even be there because you don’t see them.
It’s like the Universe is bringing you a gift, the one you have always been asking for, and have been waiting for a long time to receive, and when it shows up, you don’t even know that it is there. The STATE of BLINDNESS!

The second is the STATE of LAST MINUTE!

You see before you a window of opportunity opening up for you. You feel it inside you. You know that it is the one thing that will move you forward in the direction to fulfill your goals and dreams. It opens slowly at first, just a crack, as you sit there an watch it. Finally it is open all the way and you just gaze into it’s vastness. Questions start filling your mind. Things like… “Is this really the opportunity I have been waiting for?” … “Will it really get me there?” It still feels right, but you hesitate. In your waiting the window starts to close, slowly at first and then speeding up… You see that there is just a crack left open and at that moment, you squeeze yourself through it and onto the other side. You just made it. LAST MINUTE!

The third and final STATE is what I call Just FRICKIN’ DOING IT!

In this state, as soon as you see the slightest crack of a window of opportunity opening up before you, you bust through it with full force towards the other side. Glass if flying and since you are moving at lightning speed, you don’t even get a scratch on you. In fact in some cases you see the window in front of you and before it even opens you smash your way through it because it just feels like the right one. Now in some cases you may go through the wrong window or door, but who cares, just turn around and walk back out as fast as you went through. JUST FRICKIN’ DO IT!

Now as you go through your life on the path towards your goals and dreams, most people will find themselves in one or more of these states when windows of opportunities show up.

I know that I have.

Which state will you choose to be the next time one shows up for you?

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Are You Ready To Build A Successful Home Business?

I mean For REAL?

Are you tired of messing around with stuff and not getting the results that you’ve been promised by all of the people who took your money and told you they had the Secret Key, Magic Bullet, Step-by-Step method to having the business of your dreams?

How has that worked out for you so far?

If your tired of the HYPE and looking for how to create a real foundation for the growth of your business then this video is for you!

The Holiday Season Is Upon Us, Are You Still Building Your Business?

I was reminded of this song today by Andy Williams today and it inspired me to write this post.

Now I know your wondering, what does best tomato planter and building my home business have to do with each other?

Let me explain.

Bet before I get to that, let me ask you a couple of questions…

What does the holiday time of the year mean to you and your business?

Is it a time of…

Growth?

Celebration?

or Hibernation?

For most people, this time of the year is all about Hibernation for their business.

They put it to sleep and wake it back up in the new year. Sound familiar?

Now don’t get me wrong…

I am all for Celebration, Relaxation, Downtime, and being with Family and Friends.

That’s why you are in this industry to start with RIGHT?

But what I am not up for is to put by business to rest at a time when it is best to keep it going…

This is why, and your advantage you have if you keep working on your business through the holiday season…

1. You Have More Of A Chance Of Being Noticed.
Let’s face it… Most people are hibernating and sleeping when it comes to their business during the holiday season. This is a perfect time to be seen while others are not marketing and promoting their stuff. Can you say ‘Window of Opportunity’!!!

2. Not Everyone Is Sleeping… People Are Still Looking.
Ok… although most home business owners are sleeping during this time, the people who are looking for opportunities in this industry certainly are not. I would even hedge a bet that they are looking even more actively during this time of year to be able to find something to help them through the season with their family. Not everyone is as happy and cheery as you see on the T.V. specials and holiday movies. There are people out there waiting for you to show up and help them. Go find them.

3. Holiday Parties, Mixers, Functions, and Gathers.
This is my favorite thing during the holiday season. Who says that working your business can’t be fun. I certainly do not believe that. Do you? All of these events that you are booked for are great ways to meet new people and build new relationships. Use them to build up your Rolodex of new partners and customers that you can contact in the new year about what you are doing. Yes, don’t prospect them on the spot, just create the connection, get their contact info, and follow up with them when they are back to working mode in their life. Fun and business all wrapped up into one!

How does it get any better than this?

So…

Don’t put your business in hibernation mode this holiday season and get yourself positioned for 2012 to kick off with a BANG!

The choice is yours…

Which will you choose?

Share your comments below.

To your massive success!

Enjoy this most wonderful time of the year for yourself and your business!

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