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No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you.[…]

No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you.[…]

No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you.[…]

Facebook is gearing up for a new project to simplify its advertising platform, making it easier for marketers to decide how to place ads across the site. One of the plan’s major goals is to reduce redundancies in the 27 different types of ads that Facebook currently offers to marketers, by either getting rid of[…]

If you think you’re the only person slammed with email, you’re wrong. Whether it’s working with colleagues, setting up meetings, or closing a deal, email is the main means of work-related communication for everyone. According to a study by a study by McKinsey, the average “interaction worker” spends 28% of their workweek reading and responding[…]

Oracle​Voice: The Top 10 Strategic CIO Issues For 2013 Bob Evans @Oracle Which CMO Job Is Right For You? Kimberly Whitler Contributor Marlboro Shows The Way Forward For Pepsi Brand Strategy Jonathan Salem Baskin Contributor While so much emphasis has been placed on the importance of CMOs managing big data, measuring marketing outcomes, and adapting[…]

Ayaz Nanji is a digital strategy and content consultant. He is also a research writer for MarketingProfs. His experience includes working as a strategist and producer of digital content for Google/YouTube, the Travel Channel, and AOL. LinkedIn: Ayaz Nanji Twitter: @ayaznanji Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers[…]

Ayaz Nanji is a digital strategy and content consultant. He is also a research writer for MarketingProfs. His experience includes working as a strategist and producer of digital content for Google/YouTube,nfl the Travel Channel, and AOL. LinkedIn: Ayaz Nanji Twitter: @ayaznanji Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers[…]

The Future of Content Marketing: 5 Beyonds from Velocity Partners When Ann Handley saw those slides, she asked me to write an article that explored any one of the Five Beyonds. And since I want to be Ann Handley when I grow up, I waited a dignified period (3.2 nanoseconds) and accepted the challenge. So[…]

en.wikipedia.org Your Twitter tells me more than your dreams! IN AMERICA alone, people spent $170 billion on “direct marketing”–junk mail of both the physical and electronic varieties–last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%.[…]

Google co-founder Sergey Brin demonstrates Google’s new Glass, the wearable internet glasses shown at the Google I/O conference in San Francisco, June 27, 2012. (Paul Sakuma/AP) Large pharmaceutical companies like Pfizer Pfizer and Merck Merck are often celebrated for their Digital Marketing Agency. But, when compared with really successful marketing companies like the Internet giant Google[…]