Professor Maria Yang has discovered valuable strategies and techniques for designing both consumer products and complex engineering systems, partnering with organizations such as NASA, Ferrari, and IBM. (MIT Mechanical Engineering)

George Kembel, co-founder and executive director of the Stanford d.school, demonstrates how a group of his students conceptualized an innovative incubator for premature babies by using empathy to gain inspiration and reframe the problem. The incubator costs around $25 dollars as opposed to the standard $20,000 dollar incubator.

George Kembel has led the conceptualization, design, and development of new products and technologies for over ten years in both research and industry environments. He specializes in the design process, idea generation, concept development, and rapid prototyping. He has built and led successful interdisciplinary teams from 4-person projects to 120-person organizations and has co-founded and built two design-centered corporations.

When was the last time your business developed a NEW product? ...Or is 'Product Development' too far removed from your core Production Engineering activities?

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