Marketing and Advertising

This light but informative infographic delves into the realities of internet marketing in 2013 for small businesses. Content has become the most important component for online marketing both from a search and social perspective. Getting eyeballs on your website has never been more challenging, but content is the key to making it happen.

Many of the biggest brands in retail are absolutely in love with social media. Some are doing it well. Others are failing miserably. This infographic takes a look at how the best of the best stack up against each other.

Blogging gets hot in business, then cold, then hot again, then cold again. It rises and dies, and rises again. Depending on which guru you’re listening to and on what day you’re listening to them, your business may absolutely need a blog or it may be wasting its time blogging.

The truth (okay, it’s an opinion, but still) is that blogging can be one of the most powerful social media tools a company can use to promote their business when done right. If done wrong, it can be a waste of time.

This infographic gives a little bit of information that is useful but definitely highlights some of the starting points for those businesses that want to consider getting into or expanding their blogging strategy. Again, it’s a tool. Blogging by itself is hard to make work, but combined with a proper search and social strategy, it can be an excellent way to make your business stand out.

If there are two brands in the restaurant industry that have dominated their niche, it’s McDonald’s and Starbucks. Each has yearly revenue in the tens of billions, stores counts in the tens of thousands, and are wildly popular on social media. This infographic from Mind of Miller breaks down some of the interesting statistics surrounding the mega-brands.

There’s very little doubt that mobile is taking over the world and apps are taking over mobile. If anything, there are way too many apps out there, much more than a person could browse if that’s all they did from the moment they woke up until they went to bed with their eyes bleeding. As a result, the app world is clearly a very competitive one.

Marketing an app is the key to getting exposure, but you have to build one first that doesn’t suck. The best marketing and the biggest budgets in the world cannot overcome the negatives of a bad app, which is why app tools are extremely important. In this infographic by ASO Professional, they look at some of the best app tools on the marketing.