Posts Tagged 'advice'

To do: “A welcome and educational email series” This relates to new customers. Sure, lots of e-commerce systems send them an order confirmation email, delivery confirmation email and so on. But hold on. This is a NEW CUSTOMER ….. they should be treated like the best friend you’ve ever had! …. for as long as […]

How to Write Better Titles Using Data-Driven Strategies [Infographic] –Â How much time did you put into the title of your last blog post? If your answer was, âNot much,â donât worry â itâs often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal Google Says âNear Meâ Searches […]

For many B2B marketers, LinkedIn can prove to be a figurative and literal pot of gold. WhileÂ thereâs no majestic rainbow to show you the way, I can show you how toÂ incorporate social media advertising as part of your LinkedIn Marketing strategy. A few years ago, HubSpot surveyed B2B organizations and found that 65% of them […]

In his latest blog for the Market Research Societyâs news and insight hub Research Live, Circle Researchâs Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones. The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. Thereâs no value judgement within these pairings.Â Each […]

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content.Â As companies adopt a publisher model of content and media creation, many are surpassing theÂ reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ, […]

As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, itâs about the augmented product â everything else a customer receives along with the tangible product. The augmented product plays a vital role in any marketing strategy. It is not just the single, tangible product that […]

Every good marketer knows that one of the key elements to success is making it as easy as possible for your audience to consume and share information. Part of creating ease of use is keeping in mind where and how your audience is spending their time. What degree of success do you think a marketer […]

As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey the implications of the findings to our client in a memorable and conclusive way. Traditionally the findings are delivered via a face-to-face presentation, with a slide deck to aid the communication of the results, conclusions […]

Have you ever been in a relationship where one partner wanted more, and the other was hesitant to take the next step? Many B2B marketers are facing a similar roadblock. Theyâre ready to ask social media followers to âmarryâ them, but some of those followers are beginning to question why they liked the brand […]