A.P.C. was founded in 1988 by Tunisian-born French designer Jean Touitou. When he couldn’t find clothing to his liking, the famously outspoken Touitou founded A.P.C. (Atelier de Production et Création) to make his own. A.P.C. rose from Parisian secret to international mega-brand on the strength of its streamlined, minimal denim — think slim, dark selvage jeans at a time when the brand’s competitors were favoring saggy cuts and ostentatious washes. More than just denim, the label carries a full range of clothes, shoes, bags, and accessories. “Less is more” tends to be the unifying direction for the label’s ready-to-wear, with slim, trim cuts as the finishing touch.

A.P.C. was founded in 1988 by Tunisian-born French designer Jean Touitou. When he couldn’t find clothing to his liking, the famously outspoken Touitou founded A.P.C. (Atelier de Production et Création) to make his own. A.P.C. rose from Parisian secret to international mega-brand on the strength of its streamlined, minimal denim — think slim, dark selvage jeans at a time when the brand’s competitors were favoring saggy cuts and ostentatious washes. More than just denim, the label carries a full range of clothes, shoes, bags, and accessories. “Less is more” tends to be the unifying direction for the label’s ready-to-wear, with slim, trim cuts as the finishing touch.
Jun 5, 12:00AM-
Jun 8
Where: