Online Marketing News: New Notes, Buy Buttons, and Ad Availability

The Top 4 Rated Social Media Management Tools of 2015 – The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more. iag.me

The Twitter Tweet and Follow Buttons Get A Redesign – Next month the Tweet and follow buttons will switch to a modern, high-contrast design of white text on a dark blue background. This visual refresh updates our button design from 2011. Twitter

Instagram Ads: Now Available Around the World – Marketers use Instagram to tell visual and creative stories related to their business, and now all marketers have access to Instagram ads. Instagram ads are now available for purchase through Power Editor, the Instagram Ads API and select Facebook Marketing Partners. Facebook

Google: The Real Time Penguin Algorithm May Launch Before Years End – Back in June, Google told us the Penguin update is months away at best. We also know Google is working on a real time update to the algorithm, so it runs immediately and would not require manual pushes. This morning in a Google+ Hangout, John Mueller said at the 28:25 mark or so that he doesn’t know for sure when the Penguin algorithm would launch but if he had to guess, it would be before the end of the year and it would be the real time version. Search Engine Roundtable

Twitter Introduces Autoplay Video Ad Option for Apps – Twitter is now moving to incorporate more video options into their ad offerings, bringing ‘the power of video’ to mobile app advertising on the platform. Social Media Today

Political Donations, Now Through A Tweet – When people have conversations about politics, they have them on Twitter. It’s what voters learn and share in these conversations that routinely motivates political action. That’s why we’re making it easier for Twitter users to actively support candidates and causes. Twitter

Updates for Facebook Notes – We’re rolling out an update to make notes on Facebook more beautiful and customizable. Notes are now an even better way to write a longer post and share with anyone — whether it’s a small group of friends or everyone on Facebook. Facebook

Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting – Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data. Google

Twitter Plans to Go Beyond Its 140-Character Limit – Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit, according to multiple people familiar with the company’s plans. Re/code

Facebook Improving Mobile Profiles – This week, we’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile. Facebook

Twitter Buy Button Announced – Twitter announced that the button is now available “to any merchant in the United States that uses one of three major e-commerce platforms to run its online shopping operations,” according to an article in the New York Times by Vindu Goel. Twitter

What were the top online and digital marketing news stories for you this week?