Scenario-Focused Engineering

4.11 - 1251 ratings - Source

Blend the art of innovation with the rigor of engineering Great technology alone is rarely sufficient to ensure a productas success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, youall discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle. In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your teamas mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want. Improve the methods and mindsets you use to: Select a target customer to maximize carryover Discover your customeras unarticulated needs Use storytelling to align your team and partners Mitigate tunnel vision to generate more innovative ideas Use experimentation to fail fast and learn Solicit early and ongoing feedback Iterate using a funnel-shaped approach Manage your projects around end-to-end experiences Build a team culture that puts the customer firstIt has an extensive customer experience that seamlessly integrates book
publishers, public libraries, and application developers, in addition to what
Amazon delivers with its device and retail website. Most peoplea#39;s experience with
a Kindle goes way beyond just ordering the device on Amazona#39;s website. ... And
how about being able to loan a book youa#39;ve purchased to a friend so that she can
read it, too?

Title

:

Scenario-Focused Engineering

Author

:

Austina De Bonte, Drew Fletcher

Publisher

:

Microsoft Press - 2014-12-01

ISBN-13

:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.