I have been searching & Searching for the best price, My Local Baby Shop has this at £39.99, I really just could not bring myself to spend that, although every single review I have read says it is worth it! Toddler getting up at a reasonable time in the morning I spose is priceless, but I thought maybe I could shave a bit off the price!

PLUS 7% Dscount Code & 8% Cashback via Quidco!!!

How do you get your children to understand when it's time to get up? SIMPLE "stay in bed until you see the sun!" This updated version of the Gro-clock uses fun images of the stars and sun to communicate when to go back to sleep and when it's time to get up. Due to popular request, this 2010 version of the Gro-Clock has a new feature allowing parents to choose whether or not to display the digital clock during the usual ‘stars to sun’ countdown. So for older children, they can now start to learn digital time, as well as look for the arrival of the sun!

The Gro-clock also comes with a beautifully illustrated book which helps to encourage children to stay in bed longer, which means more sleep for them and more sleep for you! "No more getting up at 5am!". It is this combination of the simple glowing images and the bedtime story book which has already made the Gro-Clock a phenomenal success.

Yep this is the absoloute bargaon price I found it that.....But it has been out of stock since I found it, and nothing has changed! And that is old stock, not the new 2010 one that has the Digital Clock option addd to help your child recognise clocks & time. So That is why they probably dropped it that much before they get the new stock of clocks in.
The Babycurls clock is the new 2010 version.