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Clorox (CLX) Dividend Stock Analysis

The Clorox Company engages in the production, marketing, and sales of consumer products in the United States and internationally. The company operates through four segments: Cleaning, Lifestyle, Household, and International.

Clorox has paid uninterrupted dividends on its common stock since it was spun out of Procter and Gamble (PG) in 1968 and increased payments to common shareholders every year for 32 years. The company is a member of the elite S&P Dividend Aristocrats Index.
Over the past decade this dividend growth stock has delivered an annual average total return of 4.30% to its shareholders.

At the same time company has managed to deliver an impressive 9.80% average annual increase in its EPS since 2000. Analysts are expecting an increase in 2010 earnings per share to $4.24 and $4.63 by 2011. There is stable demand for household and personal care products, which is generally not affected by changes in the economy or by geopolitical factors. Earnings will benefit from various cost savings programs and pricing to offset higher input costs.

In 2007 the company introduced its Centennial Strategy where the company is focused on achieving double-digit annual growth in economic profit. A key driver of the strategy is to accelerate sales by growing existing brands, including expanding into adjacent categories, entering new sales channels and increasing penetration within existing countries. The company also anticipates using its strong cash flow to pursue growth opportunities and increase shareholder returns. For an update on the results from the strategy, check this press release.
Basically the company will try to deliver further growth through an ongoing focus on consumer megatrends. In addition to that the company will be targeting a 2% sales growth through product innovation.

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