Retailers need to turn on a dime in order to stay competitive yet our research shows women don’t believe they are taken as seriously as men by most retailers. This day-long course reveals why.

The Store Shop Through a Gender Lens

The "brain" part of the morning session - the stats, facts and data - are translated into real and tangible "learnings" in the afternoon. Staff from The Thomas Yaccato Group will have already performed a comprehensive mystery store shop in advance of the workshop. With the information acquired in the morning and through carefully executed exercises and props, participants are taken through their own store shop experience using their newly acquired gender lens.

This experience at the store level has far reaching ramifications for everyone, whether they are in product development, marketing and advertising, human resources, or sales training. It’s the genesis of becoming a Gender Intelligent™ company.

"Joanne doesn't spend a lot of time looking in the rear-view mirror - she's a lady that's focuses forward. Listen to the advice she gives: her message is critical in helping leaders understand this emerging and dynamic market."