How to Promote Yourself using Your 360° Content

As a creator of 360° VR content, you have your work cut out for you.

You have to: convince clients that 360° content is better than 2D, shoot and edit in this awesome medium using every-advancing camera and software options, and sustain your pioneering work in the space.

All of this works if and only if you can GET CLIENTS.

How do you do this?

Perhaps you create blog content to help you rank on Google Search. Maybe you boost Facebook posts or rely on your existing clients referring to new ones. Or you’re leveraging your biz dev/accounts head to meet with agencies.

In our niche (but growing!) industry, it’s critical to be able to wow customers through live demos. Show what 360° can do for their business objectives. This is also one of the best ways to capture a potential customer’s attention in the first place — before the first meeting, before the client has even thought of using 360°.

To that end, we wrote a tutorial on how to promote your offerings using 360° content.

Tutorial: How to Promote Yourself Using 360° Content

This tutorial focuses on promotion through paid media across the web. Just as you boost posts on Facebook with your uploaded 360° content, you can launch ads on the web on target websites where your target customers are.

Don’t feel like reading? Watch our tutorial here:

1) Decide which 360° photo or video best represents your work and communicates your offerings

This could be a quick portfolio run-through of existing work or an original piece showcasing your different offerings.