Danny the Democracy bear, the image-softening icon of the Singapore Democratic Party, and Sinpo, the Singapore Democratic Alliance mascot (pictured below), have made waves among attendees of the parties' respective rallies, and miniature plush toy versions have sold out almost every time.

The National Solidarity Party (NSP) capitalised on the Singaporean symbol of the tissue pack, commonly used to 'stake out' or 'chope' seats and tables at public eateries. A witty slogan, "Help Us CHOPE Your Seats In Parliament", combined with the photos of the NSP team for Marine Parade GRC, including Facebook star Nicole Seah, made this a highly popular marketing tool for the opposition party.

The Workers' Party was certainly not short of its merchandise. With its signature blue umbrellas (below, top left) that have even made appearances at other opposition parties' gatherings, the opposition group's very heavily-attended rallies were often a sea of blue miniature flags, inflatable hammers, umbrellas and clappers.

The Reform Party and the Singapore People's Party also stationed at their rallies multiple merchandise booths carrying umbrellas, books, badges, flyers and stickers in their party colours--yellow and white, respectively.