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I consider my self an introvert too and have spent almost 7 years in marketing now. Let me set the context first.

- I do not like talking to people over a lunch table- I am not the one cracking jokes while spending time with friends- I do not like small talk at all with a colleague, friend or even a family member.- I grew up with very few friends in school and college. As expected, I am in touch with less than 5-6 people from my school/college days- I not a fan of attending public gatherings professionally or for family occasions

Yet I am somehow worked out a way to live around this. Here are some things that I follow.

- I work harder on my projects, good work gets you respected the most. This means you will not rock from Day 1 at a new office, with a new client, or with a new boss, but eventually you work will talk for you- Good work leaves a better lasting impression than good talks- I ensure I do not have my best friendships at work. I try to keep my best friendships outside work. Fri…

My father has been a wholesale distributor managing 400+ shops in Mumbai for the last 30 odd years. I have traveled with him too at time for his visits.

The most critical thing that I have noticed that helps you to reach out to shopkeepers in the distributor network. Their relationships with them are the strongest in the supply chain and they consider their distributor as their eyes and ears to what is abuzz and trending in a particular category/about a particular product.

Although loyalty programs and incentive schemes work in certain categories. Most shopkeepers are looking for a good quality product that will get picked off the shelf as soon as possible.

About

This blog is authored by me, Hardik Joshi. I have participated in marketing endeavors of multiple brands going digital in the last decade. The list includes brands from various industries like finance, telecommunications, FMCG’s, NGO’s, automobiles, marketing agencies and a number of B2B brands. This platform is an attempt to share my experiences and opinions.
You can download my eBook, Social Media Handbook - Amateur to Pro here - http://goo.gl/2tJjk
All views shared are my personal views and are not endorsed by a brand or any company.
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Email - hjoshi24@gmail.com
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Twitter - twitter.com/guynxtdoor