GIANT FOOD ROOTS FOR NITTANY LIONS

CARLISLE, Pa. -- Giant Food Stores here is strengthening its ties to Penn State University athletics with plans to carry a Penn State-branded cereal this summer, according to the university's marketing department.Giant will sell 15-ounce boxes of Penn State Crunch, a cereal similar to Frosted Flakes, for an in-and-out promotion beginning in August, said Angelo Scialfa, senior account executive, Penn

CARLISLE, Pa. -- Giant Food Stores here is strengthening its ties to Penn State University athletics with plans to carry a Penn State-branded cereal this summer, according to the university's marketing department.

Giant will sell 15-ounce boxes of Penn State Crunch, a cereal similar to Frosted Flakes, for an in-and-out promotion beginning in August, said Angelo Scialfa, senior account executive, Penn State Sports Marketing, Bala Cynwyd, Pa., the university's sales force for athletics.