Andersson tells the Wall Street Journal: “One may rightfully ask if the marketing of the new iPad is misleading. The question is whether this information is clear enough in Apple’s marketing.”

As for the UK, an ASA spokesperson tells Pocket-lint: “Without going through due process we can’t say whether the [UK] ad is likely to be problematic. If anyone has concerns about the iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the [Advertising] Code.”

There’s also the chance that Apple might have to amend its advertising stuff, which could be a costly process. We doubt the Californians are worried; they have pretty deep pockets.

Why didn't Apple see this coming? It's pretty obvious they're talking about features which clearly don't apply outside of US and a few other select places.

Yes, it really is weird o_O

Remember the guy who sued Sony when a PS3 firmware update destroyed the dual-boot capability? I know it's not THAT similar an issue, but still.... And you'd think at this point they would send out instructions to stores re this issue - to minimise damage...
Ireland only got the NEW iPad a couple of days ago. Problem known, and yet they hype the "4G" in all stores that have iPads....