The Marketing Executive will be responsible for the development, implementation and reporting of marketing campaigns for events and conferences and other marketing activities as needed.

Client Details

This prestigious membership organisation is a leading professional body for their industry.

Description

* Implementation of targeted email marketing campaigns to promote events and conferences and a focus on improving engagement rates and online conversions
* Writing engaging and concise copy for multiple channels
* Manage the communications schedule for the organisation's event department, including utilising email automation
* Identifying opportunities for streamlining processes to reduce the volume of emails received by members and other prospects
* Identifying the key target audiences and ensuring marketing is delivered on time
* Developing relationships with external potential and current partner organisations
* Report on campaign performance - sharing results and recommending ways to improve future performance
* Working with the in-house design team to develop appropriate marketing materials online and offline (e.g. posters, meeting brochures, etc)
* Working with other functions of the marketing team (social media, digital, website) as required to promote other organisational services as required

Profile

Essential

* Experience with using CRM and Email Marketing Software (including A/B testing, creating automated campaigns and reporting is advantageous)
* Strong writing skills with experience of writing copy for email
* Excellent attention to detail
* Proven time management and multitasking skills
* Strong interpersonal skills and confidence building relationships across the organisation
* Proven experience in developing relationships with external organisations and stakeholders
* Creative and proactive approach to work, identifying areas for improvements and making appropriate recommendations
* An enthusiastic team-player with a can do attitude