Benefits of Virtual Events for Businesses

The ability of companies to reach target groups worldwide, enabling their organizations to attract an international audience, and offering information to those who would be unable to attend an in-person event due to time or budget restrictions

Makes supporting regional, national or international firms more cost-effective

Decreases the cost of lead generation

Allows companies to supplement their in-person events, thereby reaching their audience of consumers, prospects, vendors or managers where they are now congregating – on the Internet

The ‘live’ event is typically archived for 30 days to 1 year to allow those unable to participate in the ‘live’ event to ‘attend’ the event at later date/time more accommodating to their schedule.

Enables firms to decrease their carbon footprint and help them embrace 'green' efforts.

Allows participation of speakers/presenters from a dispersed geographic locations without requiring travel; convenience increases potential that higher-profile speakers will be willing to participate in your events.

Virtual Events: By the Numbers

Average Virtual Event attendee registration: 3,102

Average Virtual Event actual attendance: 1,587 (though many have been as high as 15,000)

Average Virtual Event show-up rate: 52%

Average "live" length of a Virtual Event: 1.5 days

Average leads generated by each Sponsor and/or Exhibitor at a Virtual Event: 348