About

Nora, The Smart Snoring Solution

$832,523

pledged of $100,000 goal

3,426

backers

Nora is the first smart and non-invasive snoring solution that’s designed specifically to stop snoring before it wakes your sleeping partner. With Nora, there is nothing to wear to bed—no masks, dentures, or nose strips. In fact, you might not be able to spot it in a bedroom unless someone points it out.

Simple Setup

Top Features

No pillow beats your favorite one, so we designed the pillow insert to work with all types of pillows, whether firm or soft. The insert is padded so you can comfortably put your arm under the pillow.
The folding structure rises equally across the length of your pillow, so you can put your head anywhere. Whether you prefer to sleep on your back or the side, Nora works just fine.

We keep all of the electronics away from your head, making sure you get a natural and healthy sleep. The padded pillow insert gently moves your head using an inflatable system, which is powered by a mini-pump that sits in the portable case placed under your bed.

Nora comes in a beautiful portable bag equipped with a rechargeable battery, making it easy to use on the go. You can keep Nora plugged in at home to keep the battery charged and ready to go.

The Science Behind Nora

Why do we snore?

Snoring is the result of our airways collapsing as the upper throat muscles relax during sleep. When we breathe through the narrowed airway, we create vibrations that are heard as snoring.

Nora silently and gently moves your head using a lightweight, padded insert that sits under the pillow. This slight movement stimulates the relaxed throat muscles. As a result, the airway assumes its natural position and you can breathe normally once again.

The Experience

Our gold standard for measuring the effectiveness of Nora is the improved sleep of our testers. Nora helps restore natural breathing and significantly lowers the volume and repetition of snoring. The improved quality of sleep experienced by our users is the result of this overall reduction in volume of snoring.

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Nora has been tested by our early users from 2 weeks, to 4 months (and counting). Users have experienced a great improvement in the quality and continuity of sleep. Simply they are not waking up due to sounds of snoring or a partner's nudge.

Audible snoring at every inhale (red), is reduced in volume and repetition for the same user, after Nora is activated (blue).

The overnight comparison illustrates the aggregate effect of using Nora: the volume of snoring is reduced to a level below what wakes up a sleeping partner. Since Nora’s sensitivity is adjustable, the slow movement of Nora can be set to activate only when snoring is about to reach volumes that wake up a particular person.

Effect of using Nora is that snoring volumes stay below the threshold that wakes up the partner.

You can hear the difference in the video. When Nora is working there is not much to see, and that’s exactly the point. As a non-invasive device, the slow and small movement created by Nora is what interrupts the snoring, at the same time allowing the snorer and their partner to sleep through the night.

The Nora System

Here is a demo of the fully functional prototype.

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The Mobile App

Nora will ship with an iOS app providing valuable insights into your snoring and sleep patterns. While Nora has its full functionality without the app, with the addition of the mobile app you can receive your overnight audio recordings and see the effects of Nora on your snoring.

Currently the design and User Interfaces of the app is complete and app development is scheduled to begin in December 2015. We are looking forward to sharing the designs with our backers and getting their feedback in November before we begin development. Integration with Apple’s HealthKit is in our product roadmap and will provide the opportunity for us and our scientific research partners to analyze the sleep data and alert users if they need to consult with their family doctor based on patterns that signal medical problems.

Rewards

Our Partners

Who is Nora for?

Nora is a lifestyle enhancement device. Nora is intended for those who snore and cause their partner to wake up multiple nights in a week. If you or your partner deal with constant snoring, Nora can play a significant role in enhancing your sleep continuity, and in turn your daytime performance. Nora is not a medical device.

Additional notes

Please note that shipping to any country outside North America and Canada may be delayed or cancelled depending on the feasibility of local product approval requirements or local import regulations. In a case of cancellation we will refund your pledge. There may be additional duties, fees or taxes raised by the authorities in your country. You may need to take care of them yourself when receiving the shipment.

Team Nora

The team behind Nora has years of combined experience in delivering world class products and experiences. Between us we have led multi-million dollar projects and designed complex medical equipment, clinics, telemedicine experiences, and consumer digital products.

We may or may not be snorers.

Timeline

Risks and challenges

Like any physical product, bringing together all the right details, sourcing the best possible material, and securing the best manufacturing partners is the biggest challenge of any hardware project.

We are confident that we have the right talent and resources in place to meet our deadline and get Nora to you. Members of our team have managed and delivered complex projects on time, and Nora is no different.

With regular updates for our backers rest assured that at any moment you will know what exactly we are up to and when Nora will be at your doorstep.