Echiré butter is known to be the most prestigious butter of the world. Its unique taste and technical properties make this butter very suitable for puff pastry (extra dry butter) and for restoration (butter refills in Limoges porcelaine). Echiré butter is still made in traditional churns. It is considered as the Rolls Royce of butter.

Echiré makes part of the C.L.S. (Coopérative Laitière de la Sèvre) which is one of the most famous Coops of Charentes-Poitou. They are specialized in Premium goat-milk cheeses and traditional churn butters..