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Event Details

This course is all about how to use social media to communicate more effectively with parents - and how to avoid the pitfalls! Millions of parents (and pupils) use social media every day. At best it can be a very powerful tool. At worst social media can endanger your pupils, your staff and your reputation.

In this introduction to the subject we'll examine the growth of social media, explore the pros and cons, help you decide which social media platform is right for your school, consider the problems that social media presents, make you more aware of child safety issues and look at how you can safeguard your staff.

You'll also find out how to deal with attacks on social media from abusive parents on Facebook and Twitter!

8 things you'll learn on the social media for schools course...

1. The new social media landscape.2. Is social media right for our school?3. Which social media platform should we use?4. Safeguarding staff and pupil safety - policies used by other schools.5. How leading schools use Twitter to broadcast messages to parents.6. Best practice when using Facebook.7. What to do when someone attacks your school on social media.8. Other tips and tools.

FAQs

How do we book a place?

We use Eventbrite to manage all of our event bookings. Please do not e-mail us or call us to book a place on the course because we will simply have to re-direct you to the Eventbrite booking page. To book a ticket, just click the "ORDER NOW" button in the "Ticket Information" options. If you want us to send you an invoice (rather than pay by Credit Card), go to Payment Options and scroll down to select "Pay by Invoice". If you have any problems trying to book your place with Eventbrite please feel free to give us a call on 01722 744033, or e-mail Carol Poulton at carol.poulton@themustardagency.com

Can you send my school an invoice for the delegate fees?

Yes. If you want us to send you an invoice select "Pay by Invoice" in the Payment Options. If you have any problems please feel free to give us a call on 01722 744033,or e-mail Carol Poulton at carol.poulton@themustardagency.com

Where will the event be held?

We normally book the venue no more than four weeks in advance. We tend to use big brand hotels (like Holiday Inn, Premier Inn or Best Western) or purpose-built conference venues. You will receive detailed joining details (including the address and postcode of the venue) 10 to 14 days in advance of the event. We are always looking for good training venues. If your school/college has its own conference room or training facilities (or you can recommend a good training venue in the area), please feel free to give us a call on 01722 744033, or e-mail Carol Poulton at carol.poulton@themustardagency.com

Who is the course for?

Anyone who is considering using social media as a communications tool with parents, including:- Headteachers; Sixth Form Heads; Deputy Heads; Assistant Heads; Middle Leaders; Teachers; Teaching Assistants; Bursars; School Business Managers; Members of the SMT/SLT; ICT Managers; Communications Officers; Marketing or PR Officers, and; Governors. The course is delivered in plain English - not jargon.

We tend to use well-known conference venues with good parking provision close to major road networks. You will receive transport and parking information with your joining information10 to 14 days in advance of the event.

Do I need to bring anything to the event?

You will receive a training pack, with hand-outs, writing paper and a pen when arrive. You will not need to bring a mobile device or laptop with you.

Where can I contact the organiser with any questions?

If you have any practical questions relating to your booking, or the course, you can call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at carol.poulton@themustardagency.com If you would like to speak to the Course Organiser, Paul Sample, to discuss your own school marketing requirements, please call him on: 01722 744033 - or e-mail him at paul.sample@themustardagency.com

Is my registration/ticket transferrable?

Yes. If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. You can also transfer to the same course at another venue (if space is available). Please let us have any changes to your booking no less than 7 working days before the event. Sadly we cannot refund fees for delegates who cancel with less than 7 days notice. Just call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at carol.poulton@themustardagency.com

Can I update my registration information?

Yes. Please let us have any updates to your registration information no less than 7 working days before the event. Just call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at carol.poulton@themustardagency.com

Do I have to bring my printed ticket to the event?

No you don't have to, but we strongly advise course participants to bring the ticket with them, and any other written information they have received about the course.

What is the refund policy?

If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. You can also transfer to the same course at another venue (if space is available). If these two options are not possible, we can issue a full refund provided that we receive your cancellation by e-mail no less than 7 working days before the event. Sadly we cannot refund fees for delegates who cancel with less than 7 days notice

The name on the registration/ticket doesn't match the attendee. Is that okay?

Yes. If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. Please let us have any changes to your booking no less than 7 working days before the event.

Tuesday, 4 December 2018 from 12:00 to 15:30 (GMT)

Organiser

- PAUL SAMPLE is the UK’s foremost authority on reputation management for schools. He is the author of "Managing your School's Reputation," and "How to survive an attack on Social Media", published by Optimus Education.

- Paul is often described as the UK's "School Marketing Guru." His company, The Mustard Agency, specialises in school branding, prospectuses and brochures, photography, school mobile applications and website development. Further information can be found at: www.themustardagency.com

- Paul has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. He has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.