Tradeshow Training Website: The Tradeshow Coach Launches an E-learning Program to Help Organizations Optimize the ROI for Their Participation in Industry Events

Susan Friedmann, CSP, The Tradeshow Coach, has launched an e-learning program to help organizations of all kinds get the best possible return on their investment for participation in tradeshows and other industry events.

Lake Placid, NY (Vocus) October 31, 2009 — (TheTradeshowCoach.com) Susan Friedmann, CSP, The Tradeshow Coach, has launched an e-learning program to help organizations of all kinds get the best possible return on their investment for participation in tradeshows and other industry events. Her new tradeshow training course, " Surefire Ways to Jump Start Your Exhibiting Success at Tradeshows & Events," is available for an introductory price of $295 until 2010 (when the fee will rise to $495). Prospective students of the course–which they may complete all at once (in an intense 24 hours) or in shorter, easily digestible bursts–may gain a cursory understanding of the many variables that affect their success in tradeshows and other industry events by first visiting Friedmann’s website, filled with tradeshow coaching videos and other materials designed for tradeshow preparation.

"Learning how to make the most out of an investment in tradeshow participation is itself an investment–of time and much more," said Friedmann, CSP (Certified Speaking Professional). "But any organization that masters not only the fundamentals of tradeshow participation, but also the higher-level game, is poised to reap much greater rewards than will the average industry event participant."

Friedmann is author of "Meeting and Event Planning for Dummies" and the "Idiot’s Guide to Target Marketing." A sought-after maven in the niche market of tradeshow training, she has presented workshops on the subject at some of the most recognizable Fortune 500 corporations. Friedmann also hosts " Riches in Niches Radio" every other Tuesday at 8pm EST on wsRadio.com, where she shares her expertise on niche marketing for entrepreneurs as the author of "Riches in Niches: How to Make it BIG in a small Market."

Friedmann’s e-learning tradeshow training program divides the tradeshow process into three phases: Before the Show, During the Show, and After the Show–each of which the program addresses as sections with their own subsections titled Planning, Promotion, People, and Productivity. Twelve sections, in all, cover the absolute essentials organizations need to help guarantee a successful and profitable show.

Following is just a sampling of topics that Friedmann covers, in depth:

Pinpointing with laser accuracy your best prospects and making your booth their #1 destination

Crafting a marketing message that instantly positions your booth as a must-see in prospects’ minds

Creating winning direct-mail promotions that draw visitors to your booth like paper clips to a magnet

Diplomatically handling window-shoppers and snooping competitors

Evaluating your show leads so you can properly allocate attention on the most-promising prospects

"The e-learning course I’ve developed for tradeshow training covers just about every thinkable facet of tradeshow participation," said Friedmann. "Organizations of all kinds stand to gain a great deal from a comprehensive course such as this. For any organization that takess the time to internalize and live it, the content of this course gives them a major edge against competitors."

About Susan Friedmann, CSP, The Tradeshow CoachSusan Friedmann, certified speaking professional and author of "Meeting and Event Planning for Dummies" and "Idiot’s Guide to Target Marketing," helps companies of all sizes improve their performance at tradeshows and thus improve their profits, as well. She has helped some of the most recognizable brands in the world — including Siemens, Kimberly-Clark, IBM, American Express, and many others — get the most out of attending industry events. Additionally, on " Riches in Niches Radio," she helps entrepreneurs of all kinds by drawing on her latest book, "Riches in Niches: How to Make it BIG in a small Market," which imparts the wisdom she has acquired in her own niche as a tradeshow coach. Friedmann has been mentioned in Adweek, various cities’ Business Journals, The Boston Herald, The Salt Lake Tribune, The New York Times, BusinessWeek Online, and other national and international print publications.

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