Blog

The holidays are a magical time of year. Something that many of us look forward to, and there are those who do not partake. Yet, it is also a special time of year for those in marketing–trying to woo customers over with sales, sales, and more sales. In addition, the season can be marked byRead more

You do realize that we no longer live in the stone ages, right? If so, why are you still using antiquated technologies such as paper? Sure, it served it’s purpose–but, times have changed! You don’t need to slaughter thousands of trees just to get your message out there! I am making an announcement: snail mailRead more

Policies set by government agencies and leaders affect how businesses operate. This is why it is critical for companies to pay attention to political trends in order map out planning and strategy for development. And, the 2016 Presidential election is one of the most unprecedented elections since 2000. For starters, you have the first femaleRead more

Can you remember when you were a toddler learning your first few words, like “ball”, “cat”, and “shoe”? Most likely, you don’t even remember when you first developed a vocabulary. On the other hand, it is much more likely that you do have memories that include looking at picture books – maybe you still recallRead more

Advertisements were once very simple. You told people your name. You told them what you did. Maybe you told them where to find you if it wasn’t already obvious. And no one threw fruit at you when you did this. Take out an ad in the paper, display a sign outside your shop, or maybeRead more

As of early October 2014, there were more mobile devices on the planet than people. Considering that mobile phones only date to 1973 and smartphones only date to about 2007, that’s an insanely rapid growth rate — and it’s affecting everything. Comedian Aziz Ansari has a section in his new book about how people nowRead more

There’s a reason everyone’s face is glued to their phones half the time: we are a world obsessed with our social media. The possibility of a new friend or follower request, a message, someone’s new video or an update is enough to cause most people to check their phone multiple times during a conversation withRead more

Ready for an alternate reality, right in front of your eyes? Whether or not you are, it’s a-comin’. While some people may still regard virtual reality as a recurring joke from Futurama (see here and here), research projects that virtual reality device sales will reach 14 million worldwide in 2016, and according to the tech industry,Read more

Video is crucial to any marketing campaign. With each day, more and more marketers are realizing that in order to have a well-rounded strategy, they need video. According to an infographic from Syndacast, 52% of marketers from around the world reported that video content brings in the most return on investment. 93% of marketers utilizeRead more

A little headline I saw on The Verge the other day (or the other year, actually): Apple reportedly spent more than $100 million on the new U2 album Followed by: According to several reports Apple is spending at least $100 million to market the album, plus an undisclosed lump sum that goes to U2 asRead more