Metaphor
A Practical Introduction
ZOLTAN KOVECSES
This clear and lucid primer fills an important need by providing a
comprehensive account of the many new developments in the
study of metaphor over the last twenty years and their impact on
our understanding of language, culture, and the mind. Beginning
with Lakoff and Johnson's seminal work in Metaphors We Live
By, Kovecses outlines the development of "the cognitive linguistic
theory of metaphor" by explaining key ideas on metaphor. He also
explores primary metaphor, metaphor systems, the "invariance
principle," mental-imagery experiments, the many-space blending
theory, and the role of image schemas in metaphorical thought.
He examines the applicability of these ideas to numerous related
fields.
2002, 304 pp.; 14 line illus paper $19.95, cloth $55.00
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