Standard Chartered Bank Nigeria – We attract talented individuals. Not only can they give you the benefit of their experience, they also reveal a closer, more personal look at the wide range of global opportunities we offer. At the core of the Group’s people strategy is our focus on employee engagement. Engagement is a key driver of productivity and performance, which creates the foundation of our performance culture. We encourage and focus on the behaviours that bring out the very best from every employee, assessing their performance not just on results but on how those results were achieved. To further embed these behaviours we have a remuneration programme in place, carefully designed to incentivise our employees to live our values every day.

We are recruiting to fill the position below:
Job Title: Digital Marketing & Internal Communications Manager

Manage and coordinate all the internal communications activities for the country, to ensure clarity and transparency

Responsible for consistency of country internal communications with regional / Group themes

Build profile of business and management team internally within the country, with a focus on ensuring employees at all levels have a clear understanding of strategy, business capabilities and achievements, thought leadership, management expertise, and community initiatives

Lead and coordinate the internal communications strategies consistent with business strategy and directly supporting business operations and the achievement of business goals.

Business:

Work with CEO closely to address the CEO message & communication effectively across the Bank.

Understand the levers and drive the and drive the performance of Owned Media properties and optimize to drive business KPIs

Understand and supervise SEO implementation and improvements to the site content, usability, design

Drive implementation and tracking of Social Media campaigns and drive fan base across platforms such as Facebook, LinkedIn and Twitter

Work closely with the Group Brand and Marketing team to guide the strategic direction and leadership of internal and external corporate brand plans to ensure that the role of the corporate brand and values are fully understood.

Develop and manage end to end Digital Marketing campaigns working closely with the Retail Products, Digital banking and Agencies;

Understand and drive the deployment of Performance (CPA/CPL) model in Paid Media for Online Acquisition

Processes:

Ensure adherence to the desk operating instructions for the role

Follow best practices to allow for solutions that are in line with the Digital marketing and Internal communications strategies globally and partner with COEs to ensure end-to-end alignment is in place

Active involvement in Risk Management, both reputational and operational to ensure they are proactively identified and mitigated and all issues are reported/escalated in a timely manner in line with Group and local policies and procedures

Work with the sub-regional Head of Corporate Affairs and Brand & Marketing to manage key projects and strategy changes that need to be communicated across the Bank.

Governance:

Manage digital marketing budget and internal communications budgets within limits, with a culture for cost management.

Ensure compliance with the Bank’s social media and communications policies

Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank’s Corporate Affairs and Brand & Marketing teams

Accountable for digital marketing and internal communications governance to ensure consistency in implementation for both functions within the guidelines

Engage the full suite of internal communications tools when delivering key initiatives, from social media to the intranet to videos and mobile phones

Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country. Manage crises and proactively deal with threats to the Bank’s reputation

Regulatory & Business conduct:

Display exemplary conduct and live by the Group’s Values and Code of Conduct.

Internalize the Group’s values and code of conduct in and adhere with the highest standards of ethics, and compliance with relevant policies, processes and regulations.

Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

Achieve the outcomes set out in the Bank’s Conduct Principles: The Right Environment.

Key Stakeholders
Internal:

Corporate Affairs, Brand & Marketing Team

Digital Channel Team

Product Management Team

Segment Management Team

Customer Service/Service Quality Teams

Business and Function Heads

Country CEO

External:

Digital Media Agency

Digital Creative Agency

CPA model agency

Media agencies

Online partners

Vendors and suppliers

Network with regional peers in the industry and other sectors

Analytics agency

Digital services agency

Publishers like Facebook, LinkedIn etc

Tools and product providers

Web Content Management agency

Other Responsibilities

Embed Here for good and Group’s brand and values in Corporate Affairs

Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

Qualifications and Skills
Key Behaviours:

Ability to work with senior management and be a trusted partner to the business

Influencing across of a culturally diverse team across functions and geographies without direct reporting line

Excellent interpersonal skills

Ability to adapt to rapidly changing situations and to work in high pressure environments

Ability to stay on top of trends

Appetite for learning new ways of doing things and adopting new technologies

Responsibility and perseverance

High standards of professional integrity and ability to meet deadlines