This Sony Cybershot HX50 is the worlds smallest 30x optical zoom, compact camera. Introducing Wi-Fi to the HX range, this brings the camera right up to date with what customers want. Share images with friends and family on smart phones and tablets or upload to social networks. The Wi-Fi function can also allow your smart phone to control the camera remotely for self portraits or long exposures. Sony have also introduced an improved stabilization system to aid the new zoom range. This is the perfect travel companion, right in your pocket.

From round-the-world expeditions to family walks on a Sunday afternoon, the new Cyber-shot™ HX50 camera from Sony gives every scene the colour, detail and clarity it deserves – even at high zoom. Boasting a 20.4MP sensor and built-in image stabilisation, the HX50 delivers beautifully vibrant photos and Full HD videos, even when you’re far from your subject. What’s more it’s the world’s smallest, lightest1 digital still camera that packs a powerful 30x optical zoom range.

Packing really big features in a small body

While it’s tempting to rely on your smartphone, the HX50 gives photographers plenty of great reasons to invest in a dedicated pocket camera. Its wide-ranging optical zoom gives users more flexibility to pick their shooting position, while Optical SteadyShot camera-shake compensation gives peace of mind that image quality won’t be compromised. Even at 30x zoom, the HX50 now offers image stabilisation that’s twice as effective as the Cyber-shot™ HX200V2.

Powered by a 20.4-megapixel3 Exmor R CMOS sensor and BIONZ processor, the HX50 produces high-resolution, high quality images with exceptional low-light performance. High-speed autofocus captures even the most fleeting moments for posterity. What’s more, integrated Wi-Fi lets you share those special memories quickly and easily with friends and family.

For more advanced photographers who like to fine-tune the details of a shot, there’s a dial to adjust exposure compensation plus a mode dial for other manual shooting settings such as P/A/S/M modes. There’s also a Multi Interface Shoe for attaching a compatible electronic viewfinder, flash, or microphone for better video sound quality – the perfect match with the high quality video shooting of Full HD (50p) recording capability. Adding to the package is a Multi Terminal for using a remote controller, very useful for close-ups and movies.

Battery stamina is crucial when you’re travelling and don’t know where the next plug point will be found. The X-type lithium-ion battery in the Cyber-shot™ HX50 is smaller than any of its predecessors5, yet delivers 400 photos6 from a single charge.

Make your own movies

With more people shooting video alongside still photos, the HX50 delivers stunning results. It captures beautifully smooth Full HD movies (50p) that benefit from Optical SteadyShot (Active Mode)7 compensation for reduced camera-shake when you’re videoing on the move. Compatibility with TRILUMINOS Colour technology means that footage can be enjoyed with rich, natural colours when viewed on any TRILUMINOS Display TV.

Ready to get a little more creative? The HX50 offers nine different picture effects8 to experiment with, giving those shots of the children an entirely new perspective. There are also three picture effects available in Intelligent Sweep Panorama mode9, plus four different movie effects10.

1 Among digital still cameras with optical zoom of 30x or higher. Based on Sony internal survey, as of this announcement (April 2013).

2 Shutter speed comparison at telephoto end of zoom range; Based on Sony internal testing.

3 Effective megapixels; approximate

4 Based on CIPA standard, internal measurement. (At telephoto end of zoom range)