Fifty Shades of Grey is most watched trailer of 2014

And it only took seven days

It looks like the Fifty Shades phenomenon is set to translate to the big screen.

The first trailer for the upcoming film, starring Jamie Dornan and Dakota Johnson, was only released last Thursday but has already received 36.4 million views – making it the most watched trailer of 2014. The previous holder of the title was Teenage Mutant Ninja Turtles with 31 million.

Anticipation surrounding the film reached fever pitch at the beginning of last week, when Beyoncé teased a 10-second clip on her Instagram account. Her involvement with the project was then confirmed on Thursday, when a slowed-down version of her hit Crazy in Love soundtracked the official trailer.