Google is now serving close to 25 percent of all consumer internet traffic running through North American ISPs, according to a report from Wired. "That's a far larger slice of than previously thought, and it means that with so many consumer devices connecting to Google each day, it's bigger than Facebook, Netflix, and Instagram combined. It also explains why Google is building data centers as fast as it possibly can. Three years ago, the company's services accounted for about 6 percent of the internet's traffic."

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