Discussing the deal during an early conference call this morning, Microsoft CEO Steve Ballmer said that it will give the company license to pare down and polish Windows Phone naming conventions.

“I think we can probably do better for consumer names than ‘Nokia Lumia Windows Phone 1020,'” Ballmer said. “Yet, because of where both companies are and the independent nature of the businesses, we haven’t been able to shorten that. … Now, we can simplify the overall consumer branding and messaging gets much simpler. That is an efficiency of being one company.”

A nice efficiency to have, particularly given Microsoft’s tendency toward ludicrous product naming conventions. Remember, this is the company that gave us grand mountain range monikers like Windows XP 64-Bit Edition For 64-Bit Extended Systems. Nice to see Ballmer acknowledging he’d like to see some brevity around whatever new device branding emerges from this deal.