What is the definition of content curation?

Content curation is acting like a museum curator sharing the best art in an art museum or a wedding DJ playing the best songs at a wedding.

Content curation is the physical act of a person (not a computer) finding and sharing the best of other people’s content.

According to Curata, content curation is when an individual (or team) consistently finds, organizes, annotates, and shares the most relevant and highest quality digital content on a specific topic for their target market.

Support your lead generation efforts – content curation increases your website traffic, which can lead to increased leads

Build your brand awareness – content curation will help you provide your audience with a constant stream of quality content from a variety of sources beyond just your content

Establish your credibility as a thought leader – content curation will help you become a “go-to information” source and encourages your audience to trust you as an authority on certain topics

Streamline your lead nurturing – you can use curated content via your email newsletters, providing you with more content to nurture leads

Improve your social media and blogging editorial calendar – content curation will help you supplement your social media and blogging editorial calendar/schedule with fresh and relevant content with your audience

Check out this infographic below for more information about why you should curate content, the key benefits of content curation, and how content curation can help you overcome some common content marketing challenges: