Browsing All Posts published on »February, 2011«

You might be a small company trying to sell more or to go a different way, you might be a big company wanting the same or perhaps you just want to rebuild your image after it’s been dented (i.e like BP after the oil disaster in the Gulf of Mexico). Alternatively you might just be […]

I came across a very interesting article* this week that exemplified how reality is often irrelevant when it comes to choosing a product. It shows an experiment in which a blind person, with 2 red nail polishes, asked volunteers to choose which “shade” they liked best. The polish had no labels at the time and the […]

It is a common mistake to assume that rebranding = logo change (or changing your logo = rebranding). Despite finding plenty of articles that say this isn’t the case, but with no explanation why not, I have struggled to find one that states what effective rebranding actually entails. So, let’s start by considering why changing […]