Great new album this , expertly played and produced by Sly and Robbie (along with Lenky and Sting International) and has Shaggy sticking to the reggae vibes. At least a couple of the rhythm twins riddims get relicked, including Sitting and Watching (with Beres).Some great guest spots on there too including Beres, Chronixx and Tarrus Riley. I always knew Shaggy could ride a riddim as well as most but never felt the urge to buy an album of his until now.

Its only available on download at the moment unfortunately but I felt compelled to take the plunge anyway after hearing a few of the tracks on Rodigan's show when Shaggy was guesting. Its a sad sign of the times though that an artist of his profile doesn' bring his album out in a physical format. (apparently its on cd in the carribbean).

It's a great album but I read some depressing news lately about it. Apparently it had only sold some 740 copies first week of release ... and even more disheartening is that this was enough for it to reach the third spot of the Billboard Reggae Charts. It's a shame ... especially when a high profile artist like Shaggy goes on and releases such a nice set like this one.

That Riddim is Hot, top production.As regards to an artist of his calibre & indeed everyone, promotion is everything.

Snoop Lion did heavy promotion, don't think it sold that much, but at least people knew about it.Promotion costs more than production, check all those pop artists on yahoo & other search engines & street teams posting flyers .

Too much good reggae stays pretty much unknown because of lack of promotion.As it's been said before, talent makes up only 10 % the other 90 % consists of other things.

Also remember the flipside, guys like Shaggy does not have to sell units, touring is his bread & butter.Many artists don't have to sell , they still play gigs.

Bought the download a couple of days ago and have to say I'm really enjoying this album, fantastic production which is to be expected given the sly and Robbie involvement but the vocals and quality of featured artists is equally sublime. For me this and the Bitty are the two best traditional reggae album releases of this year. Thanks for the heads up Reggie.