Adriana Lima styled by Patti Wilson and photographed by Mert Alas and Marcus Piggott for the ad campaign for Versace’s first collaboration with Brazilian mass retailer Riachuelo, which launches this week with a fashion show in São Paulo.

One major complaint here: there isn’t an editorial with Adriana inside the issue to go along with her cover, and this is the second time this semester in which Vogue Paris pulls a stunt like this. If American Vogue did the same it would be criticized nonstop for months.

Heading the pack of new Brazilian girls is Waleska Gorczevski, the Brazilian who booked the most shows in New York this past week (a total of twenty in case you are wondering), seen here at Narciso Rodriguez, Proenza Schouler, and Calvin Klein.

Mariana Santana, who has been booking all the right shows since she took two turns on the Prada runway a year ago, at Marc Jacobs, Proenza Schouler, and Michael Kors.

Dani Witt, Marc By Marc Jacobs’ opener last season, now with red hair at Jason Wu, MBMJ, and Oscar de la Renta.

Amanda Wellsh, the new Brazilian girl with the most editorial work this season, at Public School, DVF, and Oscar de la Renta. A year ago she opened and closed the Gucci show as an exclusive in Milan.

And from the generation of girls that preceded the one one above: Caroline Trentini at Michael Kors (she also made an appearance at Marc Jacobs yesterday), Isabeli Fontana at DVF, and Adriana Lima at Marc Jacobs.