Category Archives: Quotes

“Design is really about the way products and services come to life. The companies that build the most enduring relationships with customers often do so by creating an environment where design flourishes. They have leadership that embraces design, executives who trust their gut and their employees as much as they trust all the data they receive abut their business. To really grasp design is to intuit what customers want, often before customers even know what they want it. That’s not something you can learn in a focus group or an online survey.” – Jay Greene

“The thing that excites me most about design is the act of creating a great, tangible solution where there was just a blank whiteboard or list of vague requirements before. When I can look at a solution and think, yes, this solves the problem, it’s elegant, it’s engaging… that’s the reward.” – Kim Goodwin

“As designers, we think through doing. Design is a reflective practice between the designer and her design materials. When you sketch something and commit it to paper, it moves from being an abstract thought to something that is more concrete and real. Perceiving this concreteness, in turn, influences your thinking, leading to new questions that spawn new ideas… It is the act of creating these design artifacts, rather than the artifacts themselves, that is the most valuable aspect of the design process.” – Dane Petersen

“In the end, simplicity for its own sake should not be the goal. Balancing the amount of complexity that we engage with is something that UX people deal with on a daily basis. A good experience should be the result of using UX design to find what is meaningful to that end user and present it in the best way possible.” – Francisco Inchauste

“Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity engender personal investment, and investment motivates a researcher to develop a deep understanding of users.” – Demetrius Madrigal and Bryan McClain

“Far too often, we treat web development as a sprint rather than a marathon. It is the experience designer’s job, in part, to help everyone walk the steps of the experience they’ll create before they run—especially when they’ll be doing so in tandem.” – Andrew Maier