This strategic plan has been developed for a public company generating electric
power, which for reasons of confidentiality has been called Peruvian Company Production of
Energy (EPPE). It has 291 employees and two generators centers, one based on hydropower
and other thermal power, allowing you to take third place in the national electricity
production. It has reduced its market share, to the extent that he has not been able to increase
its installed capacity in the absence of financial capital. It is projected that in 2025 the
company will be leader, providing energy security and quality, to direct customers and
distributors, with corporate social responsibility. For it seek to achieve a market share of 22%
in electricity generation in Peru, using only renewable energy sources. In a quest to increase
profits in a market where the price to distributors is set by the regulator, reaching sales for S/
550 million in order to obtain 20% of return over equity in 2025. To achieve the Vision has
been designed the following strategies: (a) penetrate Peruvian market, increasing production,
(b) penetrate rural areas around production sites, (c) diversify, generating thermic energy, (d)
penetrate direct selling market to government, (e) vertically integrate forward with
distribution, (f) develop direct customer market, increasing coverage and industries