Warning: Your Visual Message Is Just As Important

It’s difficult to figure out the right image for your small business if you don’t know what the right message is. Whether it’s a blog post in need of a picture, your primary logo, a product design or an infographic to highlight a point or process. Any image you use in association with your company has to say something that matters to your target audience.

“Designing an infographic or a data visualization is an act of engineering,”

Infographics, like other effective visual images, should be more than just pretty pictures or something to take up space on a website. Professor Cairo says he’s not:

“. . .indulging in some sort of vague game of metaphors, literally. I believe that an infographic is a tool in a very similar way that hammers and screwdrivers are tools.”

You can get the nail into the wall without the hammer. But the right tool makes it easier to accomplish your goal. In other words, with the hammer you can do more — faster.

Likewise, you can get your point across with written text alone. But partner your text with a visual tool like a relevant picture, infographic or even video learning and you can accomplish your goal more efficiently.

New Concepts Take A Minute To Digest

If you rely solely on written words, then it may take 20 to 30 casual impressions or a handful of in depth reviews before your audience understands your new idea well enough to act on it. And people buy what they understand. Not that they know exactly how a television works, for example, but the buying audience is clear about how it impacts their life, “more entertainment and information in my living room.”

Do what you do best and then get help with the rest of it. As the owner you will need to be hands on in drafting a marketing strategy, but then you may need a graphic designer or photographer to help you implement your plan in a timely manner.

In marketing, every word and image counts. Make sure it all says what your audience needs and wants to hear from you.