Monday, January 7, 2008

PR Couture

Sorry for the delay ladies, my holiday vacation was filled with millions of family parties and a five day ski trip up north - it was fabulous!

Anyway, let's get down to business. I have discovered the most wonderful Web site devoted to fashion and all its fabulosity (trademark, Kimora Lee Simmons). You can locate this delicious site by typing www.prcouture.com into your nearest search bar.

True to it's name, the page is devoted to showcasing the world of fashion through the eyes of various public relations/marketing experts. Brilliant.

Read PR Couture's mission statement below - and prepare to be amazed.

PR COUTURE is a new online resource for successful, emerging and aspiring fashion publicists, designers, students, and educators to share tips, tricks, challenges, and commentary about the role of public relations in the fashion industry.

A true insiders’ guide to the realities of the job, with real-life examples of the power of smart, strategic PR, we tackle everything from how to self-promote as a designer, to which courses and programs are best for students looking at Fashion PR as a future career.

PR COUTURE was created in response to the lack of a credible, honest, and engaging forum about fashion public relations online. PR COUTURE believes that by sharing ideas and engaging in relevant debate, we enhance our skills, and increase the value of community within our chosen field.

We are also tired of the stereotype that fashion publicists are more concerned with air-kisses than credibility. PR COUTURE aligns itself with the PRSA mission to unify, strengthen and advance the profession of public relations and believes that by providing a forum for the fashion public relations specialty online, we are in service of those goals.