Recognized as a Digital Customer Strategist and Customer Experience Innovator by organizations including ALM Intelligence, Forrester Research and others, he has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive and Time.

He is also recognized as a digital transformation and customer experience thought leader, appearing on multiple “Global CX thought leaders to follow” lists such as Top 20 Customer Experience Leaders to Follow, Top 25 Customer Service Influencers, Top Customer Experience Influencers and many others.

As the leader of customer experience consulting firm McorpCX, Michael helps clients integrate digital and customer-centric innovation to improve business performance, by transforming how they interact with customers.

Co-author of the best-selling book “Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them,” Michael focuses on the market, social and technological forces driving disruptive innovation, and what it takes for companies to embrace and profit from this change - rather than getting crushed by it.

As a consultant to senior management, some of the many leading organizations he has advised include lululemon, Microsoft, Staples, American Family Insurance and Blue Shield of California.

Michael is also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business, and has held board seats at publicly traded, private and non-profit firms.

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