Big Shopping Opens Its First European Open-Air Mall in Serb City

The 50 million-euro ($64.5 million) mall in Novi Sad,
Serbia’s second biggest city, developed with Central European
Estates NA opened today with stores including C&A Group, Robert
Yahav, in charge of the Belgrade-based venture, said in a phone
interview.

The company will open the remaining 25,000 square meters of
leasable space at the site in the first half of next year, he
said.

Big Shopping has bought land in three other Serbian cities,
including the capital Belgrade. It plans as many as 10 open-air
malls in Serbian cities with population of more than 100,000,
Yahav said.