green companies

The only thing that is truly certain in this life is that all of us will die. We don’t know when or how, but we do know that ultimately we cannot avoid death. Impermanence and death are inevitable and universal parts of life.

Rather than live in denial or in fear of that fact (as so many people do), we should strive to face it and prepare for it to the extent that we can. That way, we can have a role in trying to ensure that our end of life experience and our post-death legacy are in keeping with our values and that our loved ones know what we want and won’t have to muddle through all of our death care decisions and post-death details and arrangements without any of our guidance when they are in the process of grieving.

Each of us has an impact on our environment not just during our life, but after our death. Conventional modern burials and cremation both have significant negative impacts on the environment. Death is natural, but the ways our modern society usually processes dead bodies is far from natural (or benign). Embalming fluid is a toxic mix of formaldehyde, benzene (both of which are carcinogens), and methanol. (Some shocking stats: Embalmers have a 13% higher death rate, 8 times higher risk of leukemia, and 3 times higher risk of ALS than the general population. Sources: See link at the end of this paragraph.) Caskets and vaults use vast quantities of natural resources, such as wood (including tropical hardwoods), steel, copper, bronze, and/or concrete, and can leach iron, lead, zinc, and cobalt into the soil. Meanwhile, cremation involves using a lot of energy (burning fossil fuels) to reach a temperature of 1900 degrees F for more than 2 hours, which produces considerable CO2 emissions. Cremation also releases mercury—a dangerous neurotoxin—into the air (due to the incineration of people’s silver dental fillings), as well as other by-product air pollutants (e.g., dioxins, nitrogen oxide, and particulates). For additional impacts and statistics, click here.

Fortunately, alternatives to conventional burial and cremation are now available in many areas, as the interest in natural burial is growing. Increasingly, people are opting to be buried without being embalmed (or else being embalmed using non-toxic, biodegradable fluids, or temporarily preserved using dry ice); wrapped in a shroud or kept in a biodegradable casket or container; and buried in a natural setting (rather than in the typical mowed and manicured lawn cemetery that uses toxic herbicides, fertilizers, and pesticides), where their body and its nutrients can decompose into the earth (dust to dust), allowing them to contribute to new life. An added bonus is that natural burial options are often considerably less expensive than conventional casket (or vault) burials.

The Green Burial Council certifies funeral products, services (funeral homes), and cemeteries and burial grounds that meet their criteria. While definitions of “green” can vary, these are their general criteria: “The Green Burial Council believes cemeteries, preserves, and burial grounds can broadly be considered green if they meet the following criteria: caring for the dead with minimal environmental impact that aids in the conservation of natural resources, reduction of carbon emissions, protection of worker health, and the restoration and/or preservation of habitat. Green burial necessitates the use of non-toxic and biodegradable materials, such as caskets, shrouds, and urns. Hybrid, natural, and conservation cemeteries choosing to follow these basic guidelines fall under the general category of green cemeteries, as opposed to conventional lawn cemeteries that require concrete, plastic or other vaults or liners, and allow embalmed bodies and exotic wood or metal caskets.”

For specific details on their certification criteriafor burial products, services, and venues, check out the Green Burial Council’s Standards.

Note: There are various books, workbooks, and worksheets out there to help people get their affairs in order and organize important and useful information for their loved ones about their wishes, records, arrangements, etc. (Do a web search for “getting affairs in order,” end of life planning, or Peace of Mind Planner, A Graceful Farewell, Get It Together, What If Workbook; I’m Dead, Now What?)

To make your gifts more meaningful, mindful, beneficial, and green (and avoid contributing to: mindless material consumption, exploitative corporations & sweatshops, excessive resource use, and waste), consider opting for the following types of gifts. (You could also let family members know that you prefer to receive these types of gifts if they are struggling to figure out what to get for you.)

Also avoid buying or using wasteful, disposable packaging or wrapping items. I often put gifts in gift bags, which can be readily re-used, or I just put a nice ribbon around some gifts (and use no wrapping). If getting gift cards, try to select electronic e-cards or paper cards rather than single-use plastic cards.

As for product gifts, a few of my favorite product companies include: Patagonia, Real Goods, Coyuchi, Earthkind, Bees Wrap, Indigenous (clothing), REI, and Lifekind. (Wherever you get gifts from, please try to avoid making purchases from Amazon and Walmart.)

Lastly, if you’re planning to get a Christmas tree for the holidays, consider some alternatives to the usual chopped-down tree, such as buying or renting a living (potted and replantable) tree (do a web search for the words “living Christmas trees” or “live xmas trees” and your county name to see if there are places near you that offer these; or just go get a live, plantable tree from a nursery). Alternatively, you could put ornaments or lights on a tree that’s already growing outside in your yard. Or get creative and make a wreath or a table/mantle garland decoration from evergreen trimmings, and forego having an xmas tree at all (gasp!). In a climate crisis (which is what we are in now), and with millions of trees being destroyed by wildfires, drought, deforestation, and pests every year, I think it’s entirely fair and appropriate to question some traditions (such as our Great Annual Xmas Tree Massacre) and start up some new ones. Regardless of what you choose to do for Christmas, you can always make a donation to a reforestation group or a local tree-planting group, or plant a tree.

More than 2,500 businesses around the world (from more than 60 countries and 130 different industries) have now become certified as B Corporations, as of July 2018. “B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.” The B Impact Assessment gives companies a score based on how they perform on metrics for impact on their communities, the environment, workers, customers, and internal governance.

A few of the largest or most well-known B Corporations are: Patagonia, Ben & Jerry’s, Seventh Generation, Method, Ecover, Earthbound Farm, Eileen Fisher, Danone, Athleta, and Natura. And a few other B Corps that I like to highlight include: Alter Eco, Dr. Bronner’s, Beneficial State Bank, New Resource Bank, and RSF Capital Management.

The annual Best for the World ratings highlight businesses that have scored in the top 10 percent of all Certified B Corporations on the assessment. Companies that have scored in the top percentiles across a majority of the assessment’s categories, based on company size, are honored as Best for the World Overall; and companies that have scored in the top percentiles in a given category, again based on company size, are honored as: Best for the Environment, Best for Community, Best for Workers, Best for Customers, and/or Best for Governance.

Click here for more information on the 2018 Best for the World honorees (including a link to interactive data sets).

Almost 2,300 businesses around the world (from more than 50 countries and 130 different industries) have now gone through the B Impact Assessment and have become certified as B Corporations(by B Lab), as of Autumn 2017. “The B Impact Assessment gives companies a score based on how they perform on metrics for impact on their communities, the environment, workers, and customers.” A few of the largest and most well-known B Corporations are: Patagonia, Ben & Jerry’s, Seventh Generation, Method, Etsy, and Natura.

The annual Best for the World ratings highlight businesses that have scored in the top 10 percent of all Certified B Corporations on the assessment. “Companies that have scored in the top percentiles across a majority of the assessment’s categories, based on company size, are honored as Best for the World Overall, and companies that have scored in the top percentiles in a given category, again based on company size, are honored as Best for the Environment, Best for Community, Best for Workers, and Best for Customers.” This year, some companies have also been designated as Best for the Long Term (based on the company’s Governance ratings). In 2017, 846 companies have qualified for at least one of these Best for the World categories, and 176 companies are considered Best for the World Overall. Below we’ve listed a subset of those companies.

The following are 24 companies that not only achieved the 2017 Overall “Best for the World” designation, but also achieved at leasttwo specific category ratings, including the Best for the Environment category:

Almost 2,000 businesses around the world have now gone through the B Impact Assessment and have become certified as B Corporations(by B Lab), as of late 2016. “The B Impact Assessment gives companies a score based on how they perform on metrics for impact on their communities, the environment, workers, and customers.”

The annual Best for the World ratings “highlight the businesses that have scored in the top 10 percent of all Certified B Corporations on the assessment. Companies that have scored in the top percentiles across a majority of the assessment’s categories, based on company size, are honored as Best for the World Overall, and companies that have scored in the top percentiles in a given category, again based on company size, are honored as Best for the Environment, Best for Community, Best for Workers and Best for Customers.” This year, 515 companies have qualified for at least one of these Best for the World categories, and 140 companies are considered Best for the World Overall. Below we’ve listed a subset of those companies: companies that were deemed Best for the World Overall, and also qualified for one or two (of the four) specific “Best for” categories. (No companies have yet qualified for all of the “Best for” categories.)

The following are 20 companies that achieved the 2016 Overall “Best for the World” designation, as well as two specific category ratings, including the Best for the Environment category (and their second category would either be Best for Community, Best for Customers, or Best for Workers):

And click here to find other B Corps, including ones in your region. (You can search by location, name, industry, or keyword.) A few of the largest and most well-known B Corporations are: Patagonia, Ben & Jerry’s, Etsy, Sungevity, Seventh Generation, the Honest Company, Method, and Natura.

“Every time you spend money, you’re casting a vote for the kind of world you want.” – Anne Lappe

Here are a few ideas and suggestions for less materialistic, more beneficial and values-driven gift-giving—for the holidays or any other occasion:

Think about some non-commercial or non-material things you would like, and think about or ask your family and friends what types of non-material things they would like. On the SoKind Registry, you and others can create your own wish lists, which can include anything (not just new stuff), such as experiences/activities (e.g., parks passes/memberships, event tickets), time/assistance or services, handmade/homemade or homegrown goods, donations to charities (see #2 below), etc.

Donate to charitable organizations in honor of the people on your gift list. You could pick a cause that you know they support. Some of our previous posts list various environmentally and socially beneficial organizations, including: broad-based sustainability orgs, and other lesser-known environmental and non-environmental orgs. And here are some other types of organizations you might consider: a refugee rescue organization (such as the IRC or UNHCR), wildlife conservation/protection group, animal shelter or animal rescue group, food bank, homeless shelter, women’s shelter, foster child or other children’s organization, Habitat for Humanity, seniors support organization, Meals on Wheels, a tree-planting organization, a local rural/volunteer fire department, or a public radio/TV station or investigative media outlet. You could also give the TisBest Charity Gift Card, which allows the recipient to spend the funds on a charity of their choice (among 300+ options).

Give the gift of information and inspiration: books! There are so many great books (and e-books) on sustainability topics. Go to your local independent bookstore (or if you don’t have one, you could shop online at Better World Books, Indiebound.org, Barnes & Noble, or Powells Books); be sure to avoid shopping for books on Amazon. Here are a few recently published books you could check out:

Whatever you give as gifts, do your best to avoid buying cheaply-made, sweatshop-manufactured (labor-exploiting), toxic, disposable, or wasteful products and packaging. Instead, consider alternatives to buying new Things, and when you do buy products, look for Fair Trade or locally made, well-made and durable (or edible/consumable), efficient, non-toxic, and needed or at least useful goods made by ethical companies, using organic, recycled, or natural materials and minimal packaging, whenever possible.

To get off of mailing lists for unwanted catalogs and junk mail, check out CatalogChoice.

Here’s a selection of five good TED talks related to the environment, energy, public health, nature, and other relevant topics. The engaging speakers who have given these talks are experts in their fields. Check out these free videos of the following brief and fascinating talks.

B Corporations (known as B Corps, for short) are companies that “use the power of business to solve social and environmental problems.” As of June 2015, there are now more than 1,300 certified B Corporations, in 41 countries and 121 industries (twice as many industries as were represented a year ago). Among the larger and most well-known companies that are certified B Corporations are: Ben and Jerry’s, Method, Patagonia, Seventh Generation, Sungevity, The Honest Company, Natura, and Etsy (which recent became a publicly traded company).

Each year, B Lab recognizes a group of B Corps as “Best for the World” honorees. These companies have earned an overall score in the top 10% of all certified B Corporations on the B Impact Assessment, a rigorous and comprehensive assessment of a company’s impact on its workers, community, and the environment. These are businesses that go beyond simply being benign or reducing their harm to society; they make significant efforts to be beneficial and even benevolent.

Dozens of companies made the top 10%. But here are this year’s Best of the Best. The companies that got the five highest scores of all (in the overall Best for the World list) were:

South Mountain Company (an employee-owned, residential design/build and renewable energy firm), West Tisbury, Martha’s Vineyard, Massachusetts [They received the top score overall, which is currently 179]

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