Dove Men+Care / Dads (Super Bowl)

Research shows that the majority of dads feel that the media does not give them enough recognition as caregivers. In 2014, our Dove Men "Calls for Dad" spot broke on The Today Show to kick off a week of Father's Day celebrations and sparked a wider discussion about the role of modern dads. The spot received incredible press coverage and over 17MM+ views on YouTube.

The spot was later cut into a TV :30 that ran during the 2015 Super Bowl and received over 3 billion media impressions. It was ranked #13 on the USA Today Super Bowl Ad Meter.