Hershey to open Chocolate World in Las Vegas

June 21st, 2013

Sin City? More like Sweet City! With the opening of Hershey’s Chocolate World in New York-New York Hotel & Casino is making Las Vegas a little sweeter.

The retail experience of Hershey’s brand is set to open on the famed Las Vegas Strip this winter. The two-story store will boast an immersive shopping experience filled with the brands guests love: Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers, Twizzlers and more.

“Everything is bigger and brighter on the Las Vegas Strip and we are thrilled to be taking the Hershey’s Chocolate World experience to the next level at New York – New York,” says Amy Hahn, v.p. and general manager, The Hershey Experience. “Our guests will enter an engaging and interactive space where they can taste new treats, personalize sweet gifts and create keepsake photos. These experiences are sure to draw candy lovers from what is arguably the most exciting street in the world and inspire some Hershey’s happiness.”

The new store will be the anchor of the newly redesigned shopping and dining experience at New York-New York. Nestled between the Brooklyn Bridge and the Statue of Liberty, a giant Hershey’s Milk Chocolate Bar and an 18-ft. Reese’s Peanut Butter Cup will tower over entrances shaped like Hershey’s Kisses.

“We are excited to welcome Hershey’s Chocolate World retail experience to the New York-New York Hotel & Casino and are delighted it will be part of our new outdoor experience,” says Cynthia Kiser Murphy, president and coo of New York-New York Hotel & Casino. “Visitors to Las Vegas seek one-of-a-kind experiences and we believe Hershey’s Chocolate World retail experience will immediately become a must-see attraction.”