Wall Street Recruits Military Vets to Fight a More Lucrative Kind of War

The Cipriani ballroom on Wall Street was filled this morning with active-duty military members and young veterans whose jutting jaws, neatly parted hair, and shined shoes made them look like, well, Wall Streeters. They picked at fruit skewers and listened to executives from America’s biggest banks praise theirservice.

“Bank of America is humbled by your presence,” Jeff Cathey, a retired Navy captain who works in military affairs for the bank, said on a stage in front of a massive flag. The vets were then taken through an all-day series of lectures and workshops designed to “demystify and introduce veterans to the financialservices.”

The scene was Veterans on Wall Street, a conference sponsored by Goldman Sachs, Citigroup, Credit Suisse, Bank of America Merrill Lynch, and Deutsche Bank that is, depending on whom you ask, either a savvy recruiting tactic or an effort to drum up good PR for the financial servicesindustry.

VOWS, now in its second year, has become a central recruiting tool for investment banks, who see veteran outreach as a way to bolster both their ranks and their Main Street credibility. Last year, the first time the event was held, between 100 and 200 veterans received jobs from the 100-plus companies thatattended.

These days, Wall Street loves veterans. Jamie Dimon has bragged about hiring ten veterans a day at JPMorgan Chase. Veterans were the stars of this year’s Robin Hood dinner, whose deep-pocketed Wall Street attendees raised $11.9 million for a veteran-relief organization. Gretchen Morgenson’s Times column last weekend about Drexel Hamilton, a brokerage firm that prepares disabled vets for Wall Street jobs, was so popular that Goldman Sachs tweeted about it, marking the first time the bank has ever agreed with her onanything.

“Our skill sets are comparable to what you find on Wall Street,” said VOWS attendee Lieutenant Jared Josephsen, a 31-year-old securities lawyer who is also an active National Guardsman. “And now that wars are dying down, lots of guys and girls are coming back to look forwork.”

For banks, which prize teamwork and persistence even on numbing tasks, hiring veterans is easy to justify. Soldiers who have dodged IEDs in Iraq, after all, are not likely to complain about tricky pitchbooks or having to workweekends.

“Coming from the military, we’re a little more prepared for a more intense work style,” Lieutenant Josephsensaid.

Chris Perkins, a director at Citi who is also a veteran, said that hiring needs, not an industry-wide charm offensive, had led to the increased interest inveterans.

“It’s not a charitable intent, it’s a business intent,” he said. “I was in Iraq, and my unit had to do night watches. I had to pull an all-nighter every fourth day. So is it really hard to work until 8 atnight?”

Across the street from Cipriani, a VOWS job fair was in full swing inside the 60 Wall Street atrium. Dozens of companies, including big banks and non-financial firms like Gamestop and First Data, set up tables filled with pens, mints, tote bags, and other tchotchkes to lure passersby. (We picked up a Goldman Sachs luggagetag.)

Lieutenant Eric Jones.

Most of the veterans milling around the atrium were wearing sharply pressed suits. A few, though, showed up in their militaryfatigues.

“I was told to wear fatigues — you get a job faster,” said Lieutenant Eric Jones, standing outside the atrium in sizzling heat with a half-dozen résumés in hand.

Lieutenant Jones, who was injured in Iraq when his Army Humvee ran over a land mine, returned to civilian life eighteen months ago. Since then, he has set his sights on a job in financial services. He is studying for his Series 7 exam and came to the job fair hoping to land a gig with the brokerage firm Edward Jones (norelation).

Matt Milano, an E4 corporal who is still on active duty with the Army in Manhattan, stopped by the career fair to case out his options for six months from now, when his dutyends.

“A lot of veteran-based events are PR bullshit,” he said. “But this one’sgood.”

Corporal Milano, who was late for work on account of the VOWS fair, said his dream was to land a job with BlackRock, the giant asset management firm, or G.E. He admitted that he might get some flack from his fellow soldiers for going to a job fair in an air-conditioned bank atrium instead of reporting for duty, but said that he had a plan topacify.