If you’d like to dig deeper into how the ideas at Chaotic Flow can be applied to your SaaS business, please contact me at joelyork [at] chaotic-flow.com to set up a consulting assessment call. Exclusive consulting and startup advisory services are offered in areas below.

SaaS Strategy

SaaS Marketing

Go-to-market strategy

Product strategy

Sales & Marketing strategy

SaaS Metrics Audit

SaaS Fundamentals Training

Positioning and content strategy

Product design opportunities

Purchase process analysis

Buyer personae development

Online demand generation

SaaS Sales

SaaS Product Development

SaaS sales model training

Sales compensation strategy

Sales operations assessment

Target customer sweet spotting

Lead qualification strategy

SaaS Product Design

Offshore Development**

Product Architecture

Technology Strategy

**Offshore development for SaaS startups and companies that need to stretch their engineering resources. Located in Chennai,India with enterprise-class engineering management, i.e., people I trust and know well. Senior-level US development project management included.

I'm in the process of updating my blogroll, and I'd like to expand the SaaS-Cloud section. If you write a SaaS, Cloud, Startup, Sales or Marketing blog, or have some favorites that you read, besides Chaotic Flow of course, please leave a comment or send me an email. Looking for active blogs with loyal readers that deliver consistent, well thought out original content, and I'm happy to do a link exchange if your blog meets these criteria.

When not moonlighting at Chaotic Flow and Cloud Ave, I’ve been toiling away at for the better part of the last three years, and I’m happy to announce that the company has successfully closed $10 million in B round funding.

It seems that everyone is jumping on the cloud bandwagon. Cloud this, cloud that, everything cloud. But, I am concerned that all this unbridled rebranding and repositioning is obscuring the underlying technological and economic shifts which characterize this next stage of Internet evolution.

Most software executives are familiar with the concepts of using the "bowling alley" strategy in Crossing the Chasm. However, they may not be aware that this strategy has unique pitfalls when it comes to SaaS

You've lowered TCO for your customer, now it's time to think about lowering Total Cost of Service (TCS) for your business. TCS is the total cost of delivering your service to a customer, and if you expect to run a profitable, cash-positive business it can only happen if your lifetime customer value exceeds TCS.

Chaotic Flow by Joel York

The goal of this blog is to share knowledge and opinions that will help executives at Internet software companies that create and deliver SaaS and cloud applications critically analyze real-world, go-to-market strategies and tactics by applying sound business principles
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