Answer: Amazon.com’s first page rendering engine was called Obidos, named after the town on the banks of the Amazon. This was phased out and replaced with Gurupa, another town on the banks of the Amazon and seemingly ‘upstream’ :)

25 Responses to “Row, row, row your boat”

Obidos and Gurupa are both towns along the Amazon River. And both are also names (In order of modern river flow). for the engine Amazon.com has used to render pages on it’s site

SV

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From wiki:
Gurupa is the name of Amazon.com’s content delivery infrastructure. It is abbreviated to “gp” in Amazon URLs, such as http://www.amazon.com/gp/product/B0009IQZFM/. The prior content delivery infrastructure was called Obidos.

The Obidos and Gurupa content delivery systems used by Amazon.com (the major geographical feature being the Amazon river)

Manish Achuth

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Gurupa is the name of amazon.com’s content infrastructure delivery system. The prior content delivery system was called Obidos. The geographical feature is Amazon river

Shwetha Maiya

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Gurupa is the name[citation needed] of Amazon.com’s content delivery infrastructure. The prior content delivery infrastructure was called Obidos.
The major geographical feature is the river Amazon.
Gurupa and Obidos being places on the Amazon river.

username

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Gurupa is the name of Amazon.com’s content delivery infrastructure.
The prior content delivery infrastructure was called Obidos.

Obidos was Amazon’s original page rendering engine. It was later replaced by Gurupa.
Both Obidos and Gurupa are places/towns near the Amazon river, which is the geographical feature in the map.

Bipin Banavalikar

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The words in Amazon.com URLs, usually referring to various components of the company’s web site software, are nods to the Amazon River and Brazil:

obidos (the name of the old page-rendering engine) comes from Óbidos, the meeting place of the Amazon’s tributaries;
gp is short for Gurupa (the page-rendering system that had completely replaced Obidos by the late 2006), a region in Brazil near the mouth of the Amazon.

Amazon.com’s content delivery infrastructure, Gurupa and Obidos
River Amazon:
Gurupa is the name of Amazon.com’s content delivery infrastructure. Gurupá is a city on the Amazon River in Brazilian state of Pará, located on the world’s largest river island, Marajó.
The prior content delivery infrastructure was called Obidos.It was named after the town of Óbidos in Brazil near the Amazon River. Óbidos is a town in Pará, Brazil located at the narrowest and swiftest part of the Amazon River.

Bharath-TK

Both the places, Obidos and Gurupa, were the names of the page rendering engine used at Amazon.com. Obidos was the first name which was replaced by Gurupa in 2006. The major geographical feature is the Amazon river.

The two places are part of Amazon.com’s content delivery infrasturcture

dineshk

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The Amazon rainforest. The two places are Obidos and Gurupa, the names of Amazon.com’s content delivery software.

Sai Subramanian

Obidos was the name used by Amazon.com for their original page rendering engine, and appears in many of their URLs. Obidos was phased out on August 31, 2006 and replaced by the Gurupa engine.
Its Amazon river