A few weeks ago I was cruising the web looking for examples of good about pages...and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode97.

Items Discussed in this Episode:

I explain why about pages are so critical

I give you 3 ways to make sure your about page gets it’s job done

Check yourself: the about page is not all about you

Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc.

Think of your about page as a highlight reel

The close on your about page matters so much: get them to do something at the end