Even with Google's corporate icon update, the company still maintained its playful use of color. The same could be said for the new Play Store logo.

"It has been on our wishlist to make the Play icon more modern, simple, and, yes, Play-ful," said a Google spokeswoman. "It's tough to say goodbye to the shopping bag, but we're clearly not playing games anymore. You still should, though, after you tap that cool new icon."

First published May 11, 2:28 p.m. PT. Update, May 12 at 11:12 a.m. PT:Adds comment from Google spokeswoman.