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webplan Webplan Reconcile Planning and Execution? Part Three: Market Impact Continued Market Impact The past two years or so have been an interesting if not a tumultuous period for the Ottawa, Canada-based, privately-held Webplan Corporation ( www.webplan.com ), which felt compelled to further refine its original supply chain planning (SCP) and business-to-business (B2B) collaboration value proposition. The vendor has refocused onto a highly actionable response management software (a subset of broader

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Webplan appears to be ahead of the pack in applications for concurrently optimizing demand, order promise, and inventory management, taking constraints into consideration. Yet, in many markets, Webplan is far from a household name.

Manufacturers today need to react quickly in order to remain efficient and competitive, given that the biggest problem they face is that change is the only constant in manufacturing. For those who are lucky, only minor changes will happen between the "as planned" and "as executed" worlds.

Supply chain planning vendors have moved beyond enterprise planning to solutions that encompass the whole supply chain. Companies like Kinaxis are using enterprise response management to manage events and responses as they occur and align results at the point-of-action.

By being able to address the needs of all stakeholders across the tiers of the supply chain network, and with the marketplace/private trading exchange (PTX) tool as well, PipeChain can connect trading partners at various levels of the supply chain and deliver a value proposition of information connectivity and collaboration.

Only very recently has senior management begun to take a closer look at logistics, not only in terms of its costs, but also as a healthy contributor to their companies' bottom-line improvement. The importance of order fulfillment regardless of the channel cannot be underestimated.

Kinaxis has always been known as a vendor with a solid value proposition around responding to demand changes that happen between planning cycles with a ’what-if’ simulation capability. As Kinaxis likes to say, no forecast is ever right, and so the ability to react quickly to changes is paramount. This is perhaps even more important in today’s business climate as an accelerating pace of business

Further acquisition, partnerships, and internal development will continue to accelerate offering a much-richer level of functionality throughout the entire commerce chain software market. Market wide, the growth of industry specific, vertical solutions continues with concurrent internal development, acquisitions and partnerships, and the notion of an 'end-to-end' solution continues to evolve.

As long as the "old" software is meeting business needs, new technology is not the change driver, which makes building replacement products on a new framework a higher risk strategy. Product functionality still matters and, while it is important for enterprise applications providers to implement the latest computer science "quantum leap", there is no guaranteed correlation between first-to-market and the ultimate-success-in-the-market. In fact, based on many experiences, one could even argue that the correlation might be inverse.