PASADENA, Calif.--(BUSINESS WIRE)--On May 31, 2014,Disney
Store will celebrate the grand opening of its newly-designed store
at Somerset Collection in Troy, Michigan. A premier retail destination,
Disney Store offers a unique, high quality selection of Disney, Marvel
and Star Wars product while delivering a magical and immersive
shopping experience through its Cast Members, who are dedicated to
making every Store visit memorable. Complemented by DisneyStore.com,
which is available 24 hours a day, the new Store design features
storytelling elements that allow guests of all ages to interact with
their favorite characters in unique ways.

Unique to the Somerset Collection location, as guests enter the store
and look above, they will see a customized skyline incorporating local
landmarks, classic Disney features and magical storytelling moments. The Pixie
Dust Trail guides guests through “Storytelling Neighborhoods”
featured on either side of the path, highlighting favorite Disney,
Marvel and Star Wars characters. The Disney Princess Neighborhood
is home to the Disney Princess Castle, bringing the stories of
the brave, kind and adventurous Disney Princess characters to life
through costumes, accessories, dolls and more.

Disney Store’s signature Magical Trees line the Pixie Dust Trail,
and are an integral part of the immersive storytelling experience, with
iconic characters hidden throughout the overlapping patterns of blue
foliage. The Disney Store Theatre is found at the end of the
Pixie Dust Trail, where guests can choose from an ever-changing library
of over 50 different clips consisting of Disney, Marvel and Star Wars
film trailers, film clips, music videos, classic animation and more.

From the storytelling elements in the in-store design and exclusive
product assortment, to Cast Members dedicated to making every Store
visit memorable, Disney Store creates magical moments for guests of all
ages.

“Disney Store creates a truly authentic and immersive Disney experience,
rich in storytelling and magical moments,” said Jonathan Storey, vice
president, Disney Store North America. “We are delighted to be opening a
newly-designed location in Troy to offer a unique and engaging shopping
destination for guests of all ages to enjoy.”

To help celebrate the newest Disney Store, children from the local Boys
and Girls Clubs of America will enjoy a special shopping experience
prior to the grand opening, and Disney Store will make a donation of 10%
of its merchandise sales revenue on Grand Opening day to the local
chapter. Also, one lucky child from the chapter attending the grand
opening will “unlock imagination” and officially open the Somerset
Collection Disney Store location at 10 a.m. on May 31. This signature
opening ceremony will take place every day, giving guests an opportunity
to participate in an unforgettable Disney Store experience.

Additionally, the first 500 guests to attend the grand opening
celebration will receive a free gift, and from noon to 4 p.m. a Meet and
Greet with Mickey Mouse and Minnie Mouse will take place in Grand Court,
with an opportunity for guests to take photos with the characters*.

*Characters alternate every 30 minutes. Character appearances are
subject to change or cancellation without notice.

ABOUT DISNEY STORE

The Disney Store retail chain, which debuted in 1987, is owned and
operated by Disney in North America, Europe, and Japan. Disney Store is
the retail merchandising arm of Disney Consumer Products, the business
segment of The Walt Disney Company (NYSE:DIS) and its affiliates that
extends the Disney brand to merchandise. Disney Store carries
high-quality products, including exclusive product lines that support
and promote Disney's key entertainment initiatives and characters.
Disney Store opened its first store in Glendale, California and, in
doing so, originated the themed retail business model. There are
currently more than 200 Disney Store locations in North America; more
than 40 Disney Store locations in Japan; and more than 100 Disney Store
locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain
and the United Kingdom, plus online stores www.DisneyStore.com,
www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de, www.disneystore.se,
www.disneystore.dk,
www.disneystore.it,
www.disneystore.es
and www.disneystore.co.jp.
Each Disney Store location offers a magical shopping experience that can
only be delivered by Disney, one of the world's largest and most
successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or
follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.