Thunderbird Magazine, Spring 1992

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IN THIS ISSUE
New Buildings Come Alive 2
Speakers' Platform 6
From Airplanes to Art 8
Campus News 9
A Look at the Best "B" Schools 10
Marketing Thunderbird 11
Footnotes 12
Backstage at the Olympics 13
Network 14
Updates 18
A Message from the TAA 34
Thunderbird Magazine
Spring 1992
Quarterly magazine of the
Alumni Relations Office of
The American Graduate
School of International
Management, 15249 N. 59th
Avenue, Glendale, AZ
85306 (602) 978-7135
TELEX 187123
FAX (602) 978-8238
Assistant Vice President for
Communication and Editor:
Nelda S. Crowell
Director of Publications and
Managing Editor:
Carol A. Naftzger
Communication Secretary:
Joann Toole
Design:
Pat Kenny GraphiC Design
Director of Alumni
Relations and Publisher:
Bobbie M. Boyd
Assistant Director of
Alumni Relations:
Michelle Olson
Alumni Relations Staff:
Janet M. Mueller
Executive Secretary/
Office Manager
Donna Cleland
Data Base Administrator
Lucille Censoprano
Data Entry Clerk
Jane Kidney
Secretary
Ruth E. Thompson
Administrative Assistant
Helen Grassbaugh
Receptionist
Thunderbird Alumni
Association 1991-92
Board of Directors
and Officers
Chairman of the Board
Jack E. Donnelly '60
President
Stephen K. Orr '79
Vice Presidents
Maarten Fleurke '79
Thomas D. Hobson '79
Martin E. Susz '79
Secretary
Bobbie M. Boyd
Ex Officio Members
Roy A. Herberger, Jr.
Richard Snell
Board Members
John C. Cook '79
George T. DeBakey '73
Webb F. Elkins '63
Stephen F. Hall '69
Linda J. Magoon '84
Bryan D. Manning '76
Larry K. Mellinger '68
McDiarmid R. Messenger '72
Peggy A. Peckham '74
Thomas A. Peterson '77
Carroll M. Rickard '56
H. Gene Wick '60
Daniel D. Witcher '50
Honorary Board Members:
Joseph M. Klein '47
Berger Erickson '86
On the Cover:
The World
Business! Administration
Building.
Photo by Tim Rogers.
What theworld is saying about Thunderbird
INTERNATIONAL BUSINESS­NOVEMBER,
1991
What large multinationals have
known for years, a growing number of
smaller U.S. corporations are just now
discovering: A quirky little business
school in the Arizona desert is a gold
mine of internationally oriented
employees .... " All U.S. business schools
teach young people to be aware of is
their own country," says Joel D.
Honigberg, president of J.D. Honigberg
International, Inc., a $10 million electri­cal
machinery exporter in Niles, ID. "No
one is teaching what the rest of the
world is like except Thunderbird" ...
And T'birds are exactly what many
savvy employers are looking for.
USA TODAY-JUNE 22, 1991
An interview with President Roy
Herberger was featured in the June 22,
1991 international edition of USA
TODAY. President Herberger discussed
what Thunderbird does to train stu­dents
to manage in foreign countries.
"To be global in the Thunderbird con­text
means you have to speak, read and
write the languages of the areas you
want to work in. You have to know their
cultures, their histories, their laws, their
religions. Then you make sure you
understand the accounting system of
that area, the trade-related issues and
the laws that affect that trade. "
NEW YORK TIMES-JUNE 11, 1991
Few American managers can claim
fluency in foreign languages, despite the
growing emphasis on globalization,
according to a survey done by Dunhill
Personnel System Inc. Dunhill found
that most American managers were not
"ready to compete globally," because
they did not even feel that language
skills were important and they lacked
"sufficient cultural understanding. " ... But
there are signs that changes are coming
in America, although slowly. At some
graduate business schools language
skills are now expected and encour­aged.
A rare few like Thunderbird have
always required language study.
LOS ANGELES BUSINESS JOURNAL­JANUARY
28, 1991
Thunderbird students learn not only
the fundamentals of international busi­ness
but are also familiarized with the
political and economic realities of other
countries from a historical and geo­graphic
perspective .... Global competi­tiveness
is where it's at, and
Thunderbird's goal is to equip its stu­dents
with the skills to compete suc­cessfully
in the increasingly complex
world market .... Headhunters world­wide
are well aware of the caliber of
graduates coming from Thunderbird.
MBA NEWSLETTER­NOVEMBER/
DECEMBER 1991
"I think Thunderbird is one of the
leading schools for language and inter­national
business. The nice things for us
is that the students are very broad in
their expectations as far as relocating­it's
very refreshing to find this willing­ness
to go anywhere in the world as
well as a down-to-earth attitude." That's
an assessment from Manny Sousa, who
recruits at Thunderbird for M&MJMars.
U.S. NEWS & WORLD REPORT­MARCH
2, 1992
Like remoras feeding off the scraps
left by sharks, small finns can dine well
off the lucrative overseas projects of
major U.S. contractors. The fare con­sists
of so-called offset agreements.
Now becoming more common, offsets
are appetizers-extras thrown into a
deal to persuade a foreign country to
spend millions on large projects from
planes to power plants .... Hundreds of
U.s. companies that do business abroad
have offset departments. But calling
cold will get you frozen out unless you
grasp the project .... Some business
schools offer more thorough courses.
Among the most prestigious is a three­week
$1,400 program taught by interna­tional
trade experts' at The American
Graduate School of International
Management in Glendale, Arizona
BARTER NEWS, SPRING 1992
Thunderbird is very proud of its inter­national
focus and reputation for teach­ing
students what the rest of the world
is like. The Thunderbird staff empha­sizes
that its credo is producing doers
rather than just thinkers. Graduates
take down-to-earth, roll-up-your sleeves
approach to business and are very help­ful
to one another.
ABC BUSINESS WORLD PROGRAM
DECEMBER, 1991
Thunderbird's well-known InterAd
class was featured in a December 1991
network broadcast of ABC Business
World. Students were shown giving
their presentations on Interad Day to
the judges in the Thunderbird Activity
Center. The presentations included
Kellogg's cereals in Russia, IBM PC2
computers in Bulgaria, and Hershey
chocolates in Japan. Curt Robinson,
Export Manager at Hershey, said, "It
wasn't just an academic approach
which you might expect in this kind
of environment. I thought they
(Thunderbird students) dealt with
things as they are, they came up with
relevant solutions, and recognized the
problems."
CNN INTERNATIONAL NETWORK (130
COUNTRIES) MARCH 29, 1992; CNN
BUSINESS ASIA MARCH 30, 1992; AND CNN
MONEYLINE (DOMESTIC) APRIL 1, 1992
President Herberger and Thunder­bird
student Jim DeAngelis were inter­viewed
in a March 1992 CNN network
story on graduate business schools'
increasing focus on international busi­ness
education. The story explored the
recent trend of American students who
are setting their sights on jobs outside
the U.S. and are attending schools that
focus on the global marketplace.
President Herberger commented,
"Major multinational, transnational
finns because of cost reasons are more
interested in students who are of that
particular nation because it will cost
them less to hire these students (and)
put them back in their home country."
New Buil"""" ...........
Come ......... ve
Violins, cultural blessings and Native American folklore
helped Thunderbird celebrate its new buildings
and new visions for the School.
On a balmy March evening,
more than 200 people gath­ered
to celebrate the comple­tion
of the first phase of
campus construction. President Roy
Herberger told the audience, "Today is a
milestone for Thunderbird in many
ways as we prepare to dedicate not just
one, but four new buildings.
"Right now, the 19 departments that
will soon be housed in this building [the
World BusinessiAdministration Building)
are scattered among five buildings-all
the way from Founders Hall at the north
end of campus to the development
office a quarter of a mile away at the
south end of campus. I don't have to tell
you what a difference this building will
make in our communication, our opera­tions
and our overall productivity.
"For this, we are forever grateful to
Joan and David Lincoln for their gift of
the wing of this building that bears their
name. They are two of the most con­cerned,
sincere people I have ever had
the privilege of knOwing."
"We have a dedicated and talented
group of faculty members who are here
largely because they truly eI\ioy the stu­dents
and the intellectual stimulation
that Thunderbird offers. Faculty of all
three departments now have modem
well-equipped offices-the kinds of
offices that are designed to keep good
faculty here, hire the best of additional
new faculty and allow them all to do
their jobs well."
Dr. Herberger acknowledged the gen­erosity
of AT&T, Clarke and Betty
THUNDERBIRD SPRING 1992
Nelson, and the Tenneco Corporation
for their support of the new lecture
halls. Patti Bums Boyd '77 and the
Bums Family Foundation along with
The Upjohn Company were also singled
out for their contributions to confer­ence
rooms in the new World Business
facility.
On April 10, a public grand opening
was held with a Native American art
show, craft demonstrations and food
booths. Guests spent the afternoon
attending Native American Indian pro­grams
focusing on the Thunderbird in
Indian folklore through storytelling,
dance and song and a multimedia pre­sentation
by the Heard Museum. The
event was arranged and hosted by
Thunderbird students under the direc­tion
of Carol Terwiller and the Foreign
Student Advisor Office.
With the dedication of these new
buildings the campus takes on a new
look that launches the School into an
era of significant leadership for the 21st
century. The buildings are: the Joan and
David Lincoln Administration Wmg, the
AT&T Auditorium, and the World
Business Wing, which are part of the
newest of Thunderbird's buildings; the
International Studies Building, which
opened in October, 1991; the new resi­dence
hall, which was opened to stu­dents
in the summer of 1991; and the
new Lecture Hall building, which
includes the Tenneco and the Clarke
and Betty Nelson Lecture Halls, and
opened for the fall 1991 semester.
These new buildings do more than
just provide better office space and liv­ing
quarters. For the occupants of the
Joan and David Lincoln Administration
Wmg, it means closer cooperation and
better communication among all the
administrative units.
The AT&T Auditorium, along with
adjoining conference rooms in the
administration wing, equips Thunder­bird
with more modem meeting space.
The Tenneco and the Clarke and Betty
Nelson Lecture Halls are case-style
classrooms which facilitate discussion
and enable closer interaction between
the professor and students.
A parade oj inter- theirname. (center)
national flags Van Jin offers a
(above) carried by Chinese blessing.
Thunderbird stu- Other cultural bless-dents
marked the ings were offered by
start oj the opening students Xavier
ceremonies. (Jar Ossio, Bolivia; Syed
left) David C. and Rizvi, Pakistan;
Joan Lincoln cut and Sunita Klwsla,
the ribbon to dedi- India. (nearleft)
cate the Guests enjoy the
Administration evening's jestivities
Wing that bears in the tobby.
THUNDERBIRD SPRING 1992
THUNDERBIRD SPRING 1992
The new World Business Wing gives
faculty and staff in the World Business
Department greater accessibility to stu­dents
and more interaction among col­leagues.
The faculty of the International
Studies Department enjoys this same
kind of comfortable work environment.
The World Business Wmg also features
The Upjohn Company Conference
Room and the Burns Family Found­ation
Conference Room.
A number of people and organiza­tions
have made all these milestones
possible:
JOAN AND DAVID LINCOLN
Since the inception of the School, the
Lincoln name has been associated with
Thunderbird. John C. Lincoln was one
of the founding trustees of the School,
and since 1977 his son David has served
as one of the most active members of
the Thunderbird Board of 'frustees. One
of the most enthusiastic standing ova­tions
in Thunderbird history occurred
when David Lincoln was introduced as
the man who, with his wife, Joan,
funded the new computer building that
carries their name. Now, they have
made an even greater mark on the
School. Their contribution of $1 million
to the Administration Wing results in
significantly improved services to stu­dents
and vastly greater administrative
productivity and communication.
AT&T
A $300,000 grant for the AT&T
Auditorium, is part of a larger partner­ship
between AT&T and the School that
has involved nearly every aspect of the
institution. This gift, combined with an
earlier gift of computer and networking
equipment brings AT&T's total contribu­tion
to Thunderbird to more than $1
million since 1986. The company
employs nearly 50 Thunderbird gradu­ates,
has supported faculty externships,
and received the Thunderbird Award
for Global Excellence in 1990.
CLARKE AND BETIY NElSON
A modern tiered lecture hall was
made possible by a grant from Clarke
and Betty Nelson, whose daughter Lyn
graduated from Thunderbird in 1988
and son Charles graduated in 1981.
TENNECO
Another tiered lecture hall is the
result of a donation from the Tenneco
Corporation, headquartered in Houston,
Texas. Both lecture halls have fmely
tuned acoustical systems and feature
state-of-the-art audio-visual equipment.
THE BURNS FAMilY FOUNDATION
One of the conference rooms in the
World Business Building was made pos­sible
by a grant from the Bums Family
Foundation. Patti Bums Boyd is a 1977
Thunderbird alumnus and assistant vice
president of the Bancwest Mortgage
Corporation.
THE UPJOHN COMPANY
Another conference room in the
World Business Building was made pos­sible
by a grant from The Upjohn
Company. With 13 Thunderbird alumni
employed, The Upjohn Company has
been important to Thunderbird for
many years.
Early in 1989, President Herberger
and the Board of Trustees began the
foundation of the first capital campaign
in the history of the School. During the
These buildings are just a symbol
of the leadership role the School
will play in global
business education
and of the greater
changes that are
taking place at the
School both here
and abroad.
I>r. Roy A. Herberger, Jr.
following two and a half years, the ini­tial
efforts generated more than $9 mil­lion
in pledges and contributions,
including two million-dollar gifts-the
first in Thunderbird's history. The
gift from the Lincolns is now a tangible
reality. Alumnus Merle Hinrichs has
pledged the other $1 million for con­struction
of the Asian Sources Media
Group/Information Center, a high-tech
building that promises to be the library
of the future. The center, slated for con­struction
later this year, will include the
Barton Kyle Yount Memorial Library
collection and provide a whole new
spectrum of information and data
retrieval, continuing Thunderbird's
leadership role in global education. •
THUNDERBIRD SPRING 1992
Ethics in Medicine
Conflicts sometimes exist between cultures
and the new technology.
Suppose your 14-year-old son
has a brain tumor. The tumor
has not metastasized and a
drug is available that offers a 95
percent cure rate. The drug will cost $1
million. Would you pay the price?
Should a third party pay the expense?
Should the pharmaceutical company
who paid $150 million to develop the
drug charge $1 million for a single dose?
The answer depends on who you are.
These questions and others were
raised by Dr. Kenneth Iserson, who lec­tured
on "Deadly Dilemmas: Bioethical
Conflicts Between Cultures and the
New Technology." He was invited to
speak by the Charles Olin Norton
Memorial Lectureship in Corporate and
Business Ethics. Dr. Iserson is the direc­tor
of the Arizona Bioethics Program at
the University of Arizona and is coedi­tor
of Ethics in Emergency Medicine.
Cultures, subcultures and individuals
have differing values concerning
biotechnology says Dr. Iserson. The sci­entist
values the thrill of discovery and
knowledge. The hospital community
values public relations, providing spe­cialized
care, and building an environ­ment
to recruit specialists-all ways to
meet the competition. The political
community values depends on the val­ues
of the voters. The business commu­nity
values making a profit, and
recouping investments. They don't want
to pay for health care and subsidize oth­ers.
The question becomes - Whose
responsibility is it to provide health
care? The individual, the medical com­munity,
scientists, businesses, or third­party
payers? Right now, the
bureaucrats and administrators make
the decisions.
Dr. Iserson compared medical treat­ment
in a number of countries. In
France, patients never question the doc­tor.
American patients place a high
value on autonomy, especially in med-
6 THUNDERBIRD SPRING 1992
ical care. Social welfare is practiced
everywhere except the United States,
and personal autonomy is often sacri­ficed.
The ethical considerations of death
vary from culture to culture. Being
declared brain dead is a fairly new sig­nal
of death initially standardized by
Harvard, according to Dr. Iserson.
"Japan does not recognize brain death,"
says Dr. Iserson. "There is a fight going
on between medicine and religious
beliefs. Denmark has been using a venti­lator
to sustain life longer than anyone
Dr. Kenneth Iserson
but they are struggling with the concept
of brain death as well. "
The British model of national health
care limits the delivery of three tech­nologies
to its elderly patients: CT
scans, renal dialysis and providing food
through a catheter. These are capital
intensive procedures and limiting their
use has cut medical costs, but what is
the cost in pain and suffering to patients
and families?
Another hotly debated topic right
now is genetic screening. Again, the
value is in the eye of the beholder.
Voluntary prenatal screening can
reduce the incidence of Tay-Sachs and
other genetic disorders. But what if
your insurance company tests its poli­cyholders
for cells that are markers for
aging. If you are 26 and your cells are
62, will the insurance company still pro­vide
you with coverage?
These ethical issues are not easily
solved and Dr. Iserson says society has
to make the choices. "Unfortunately,
people get diseases. It's unfair when
they're not treated equitably," he says .•
CN
"The value of
a drug or
medical
procedure is in
the eye of the
beholder.
Are you a
developer, a
seller, a user or
a recipient?"
Speakers' PlatfoITIl
Southeast Asia, China and
international business tOPics are offered
by guest lecturers.
THE ASIAN CLIMATE
Washington SyCip, known as "Asia's
wise old owl," shared his wisdom with
Thunderbird students recently. SyCip is
the chairman of SGV Group, the largest
accounting firm in Southeast Asia. He
spoke on the economic and political cli­mate
in Southeast Asia SyCip says that
the developing
countries that have
followed a prag­matic
approach to
economic growth
have been the most
prosperous. This
approach calls for
political stability,
support of the fam­ily
nucleus, commu­nity
development,
and steady move­ment
toward politi­cal
freedom after Washington SyCip
hunger and literacy
are conquered. "It
is not by accident that the Philippines,
with the slowest growth rate in the
region, is also the most westernized," he
says.
SyCip points out that the Japanese
have promoted development in
Southeast Asia as well, and enjoyed
more success in trade and investment
with their Asian neighbors than with
European and American companies. "In
spite of all the talk about globalization,
American and European companies
were slow to follow the Japanese strat­egy
of producing in each country items
on a global scale for export worldwide,"
he says.
SyCip sees China "as the one very
major and rather unpredictable factor
in Asia" The Chinese are very entrepre­neurial
and many will work for a com­pany
for two or three years and then go
into business for themselves. They are
also very pragmatic and much more
willing to take risks than many of their
Asian counterparts.
CHINA'S ECONOMIC PLAN
Ambassador Xue Xian Wang, counsel
general of the People's Republic of
China, discussed China's economic plan
with Thunderbird recently. China recog­nized
the importance of world trade and
economics 10 years ago when it devel­oped
a 50-year plan to reach the per
capita income level of the
industrial countries. As a result,
China's GNP has grown an
average of 10 percent every
year for the past 10 years. If it
continues at that rate, China's
GNP could be the size of seven
Japans by the year 2010.
Wang believes that China's
status as a most favored nation
should remain in place. He sees
the economies of China and the
United States as complemen­tary
since China is labor inten­sive
and the U.S. is capital intensive.
On the subject of trade, China opened
its door to international trade 20 years
ago, and Wang insists that the door will
remain open. China has approved direct
foreign investment of $47 billion by
37,000 firms. The United States cur­rently
has 1,800 firms with $5 billion
invested in China
Looking toward 1997 and the status
of Hong Kong, Wang feels it is in China's
best interest to leave Hong Kong alone
and let its wealth spread inland. China's
strategy is to develop the coastal zones
first and let privatization expand west­ward.
When asked about the environment,
Wang explained that "China is strongly
against any environmental exploita­tion."
The country has outlawed any
new project that does not contain mea­sures
to protect the environment.
However, he did admit that coal is
widely used because there is no practi­cal
alternative at this time.
Wang describes China as "neither
communist nor capitalist We like to call it
socialist with Chinese characteristics."
KEY ISSUES SERIES
"Key Issues in International
Business" is the theme for a series of
prominent business speakers invited by
Dr. F. John Mathis to speak on a variety
of issues. A diverse guest list gave stu­dents
a wide range of ideas and topics
to choose from during the semester.
Martha Seger, former Federal
Reserve Board governor, was the inau­gural
speaker. While discussing how the
actions of Congress affect business,
Seger said, "Educating the folks in
Washington about how their actions
affect business is the most important
key issue after basic survival. Congress
has a tendency to look at things in a
very narrow compartmentalized way­trade
issues go to the trade committee
for a trade solution. Issues need to be
looked at on a broader basis ... because
if an issue is not identified as a trade
issue, then it is not discussed as one,
even though it may make U. S. business
less competitive."
Seger also discussed Japan and its
trading tactics saying, "Trade should be
a two-way street and not a tool of eco­nomic
warfare." She cited the example
of how a highly efficient retailer, Toys R
Us, took 11 years to break into the
Japanese market.
Shelby Yastrow, senior vice president
and general counsel of McDonald's
Corporation, offered his thoughts on
the environment. Three years ago his
company was barraged with criticism
from all directions because of
McDonald's use of plastics and its effect
on the environment. Today, McDonald's
is the recipient of an environmental
award from the president and is asked
by countries, press and the government
for advice on environmental proce­dures.
How McDonald's got from there
to here was the subject of Yastrow's
speech. His advice-uNo project can
succeed unless there is a genuine com­mitment
to do it right. Trust the market­place.
If you do the right thing, they
(customers) will come. If you do the
wrong thing the market will let you
know." He also pointed out that no con­frontational
issue can be managed by
anyone unless you can see the issue
from the other person's shoes. •
Speakers' information is cO'YfI,piled
from articles appearing in DasTor
during 1992.
THUNDERBIRD SPRING 1992
• Trustee Profile
From Airplanes to Art
Dr. Mae Sue Talley helped build a Fortune
500compan~servedunderfourpr~iden~
around the world, and still found time for
gourmet cooking.
When you meet Mae Sue
Talley you know right off
that she is a woman who
knows her own mind and
how to get things done. She commands
inunediate attention and respect yet she
has a very feminine voice and a gra­cious
presence.
Dr. Talley is a woman who does not
recognize gender barriers. She says she
never encountered problems being a
woman-even in the 1940s when she
started her own company, Talco
Engineering. "I always thought, 'I'll do
my job and do it well,'" says Talley.
Talco was located in Hamden,
Connecticut and employed engineers
and draftspeople doing work for the
aeronautical industry. The company
developed and designed
the first aircraft ejection
seat and served as the
exclusive agent for the
product. Talley's husband,
who was in management
with another company,
left to join Mae Sue as co­owner
of Talco.
Talco was eventually
sold to a large conglomer­ate,
but the Talleys
retained the rights to the
ejection seat and founded
Talley Industries, building
it into a Fortune 500 com-
During this time, the Talleys' two chil­dren
were attending a school in
Connecticut begun by faculty members
from Yale. Because there was nothing in
Arizona that could compare scholasti­cally,
Talley started a school in Phoenix
in 1960, known as the Talley Academy.
"There was a need," says Talley. "People
were looking for a better education for
their children." The school is now
known as Phoenix Country Day School,
one of the leading private preparatory
schools in the United States.
In 1978, Mae Sue's husband died "sud­denly
and quite young," and Talley
decided to seek new horizons. She
knew communication and the media
and had an excellent knowledge of the
corporate and education worlds. It was
a natural progression
for her to become
involved in the public
sector.
pany. Dr. Mae Sue Talley
The Talleys' business
Her service in gov­ernment
is extensive
including many presi­dential
appointments
on advisory commit­tees
ranging from
public diplomacy to
consulting for the
National Aeronautics
and Space Admin­istration.
In her most
recent appointment
she served as private
sector coordinator for
required trips to Arizona to set up a test
track for the airplane ejection seat and
to work with the military in Arizona.
"We fell in love with Arizona," says
Talley, so they decided to spend winters
in the desert community. This decision
was a definite plus for the state.
Talley added the Castle Hot Springs
Hotel, a famous resort, to her holdings.
In 1965, she became editor and pub­lisher
of The Arizonan, the state's oldest
newspaper originally published in fron­tier
territorial days.
8 THUNDERBIRD SPRING 1992
Latin America and the Caribbean for the
Agency for International Development,
U.S. State Department.
As commissioner for the U.S.
Commission on Public Diplomacy,
Talley spent five years traveling around
the world to visit embassies and evalu­ate
USIS programs. "I have a tremen­dous
respect for foreign service
personnel," says Talley, "particularly the
women. They make many sacrifices
that are unknown to the public. There is
little health care available, children
By Carol NaJtzger
often must come to the states for their
education, and there is always the
threat of terrorism. They also frequently
spend their own money to entertain vis­iting
VIPs." These observations led
Talley to work hard for better appropri­ations
for the foreign service sector.
Talley is also interested in women in
the military and spent much time seek­ing
and obtaining equal status for
women in the armed services, particu­larly
in the areas of housing, pay and
nontraditional military activities. She
served on an advisory team sent to
Annapolis to help the transition in
admitting women to the academy. "I
remember the men threatening to throw
their class rings away because they
thought the academy would lose sta­tus,"
says Talley. "I also remember a
woman who graduated number one in
her class at West Point."
Talley also found discrimination in
the United States Information Agency.
At one time there were no female public
information officers in the ranks. By the
time she left the USIA, two women held
this office. "Today the government and
military provide good opportunities for
women," says Talley.
On a personal level, Talley has never
experienced gender barriers although
she has observed serious discrimination
practices in many countries she has vis­ited.
She attributes this to the positions
of authority she has held throughout the
years and says everyone always took
her seriously. "When you sign the pay­checks
and provide the jobs, you won't
be getting harassment from men," she
says. "I never had a problem. Beginning
in the 194Os, I started my own company,
newspaper, and hotel and built two
major companies by my middle years.
This gave me confidence."
Talley's life has also been filled with
learning. Along with academics, she has
studied painting and sculpture in New
York, Connecticut and Arizona and
serves on the boards of many civic orga­nizations,
devoting time to the arts and
women's issues. She has also studied at
the famed Cordon Bleu in France.
Mae Sue Talley retired recently but is
still involved as an advisor to the USIA
and the military. She keeps close ties to
the nongovernment side of Washington,
D.C. as well, splitting her time between
there and Arizona. She is a member of
the board of trustees at Thunderbird
and, as might be expected, is lobbying
strongly to recruit more female mem­bers
to the board. •
- Campus News
Career Services
Study Under Way
The Career Services Center extends
thanks to the more than 1,200 alumni
who returned the Career Services
Center's Career Network Survey
recently. All the data from the surveys
are being entered into a database to
determine in a systematic manner what
alumni perceive as their needs as well
as what resources they have to offer
other alumni and students.
When asked about being a resource, a
majority offered to provide assistance
to current students both as a class
resource and in career and/or company
issues. Alumni are willing to participate
in programs either on campus or in
their own geographic area Another sig­nificant
percent offered to be a
resource to the School by providing
information about the company for
which they work, sending articles for a
clipping service, or being included on
the Resume Book mailing list.
Skills and characteristics needed for
particular job functions are particularly
important for job seekers to know.
T'birds cited communication skills,
both in a second or third language, as
well as in the native language as criti­cally
important. Also in the top five list
of skills were flexibility, persistence,
motivation and the ability to handle
more than one task at a time. The skills
and qualities listed by alumni as impor­tant
to specific job functions were
incorporated in a pilot career manage­ment
program for entering students
started this spring.
In the job search area, the most fre­quent
advice was, "Be persistent. Wait
for the position you really want. "
Responses on the survey indicate
alumni interest in having chapter work­shops
on career-related topics. Some
even volunteered to assist! Other areas
of interest were in career advising by
telephone and information related to
discrete topics, either functionally or
geographically related. Having career­related
articles/advice available to
alumni was also a high priority. By far,
the most often cited need from alumni
was the need for networking resources.
That skill continues to be of great
importance to alumni and students in
conducting business as well as in the
career management field.
By Pam Unternaehrer '91
Director of Student and Alumni
Career Services
Executives and
CEOs from 25 com­panies
participated
in an Executive
Exdw:nge on campus
as part of the annual
World Business
Advisory Council
meetings. Divided
by industry and
experience,five pan­els
were assembled
to discuss the differ­ent
career fields,
employment oppor­tunities
and trends
within today's
industries. Students
were able to attend
two panel sessions.
Above is Bernard
Rethore, president,
Phelps Dodge, with
T'bird student David
Seligman.
Need Banking Information?
Dr. John Mathis, chair of the World
Business Department, announces a new
electronic forum-the Thunderbird
International Banking Institute Bulletin
Board. Its purpose is to encourage and
facilitate the free exchange of informa­tion
between the international business
community and the students, alumni
and faculty at Thunderbird.
The bulletin board can be accessed
with a PC and modem and costs the
charge of a telephone call. It accepts a
rate of up to 38,400 bauds per minute.
Information will include case studies,
resumes, jobs, the Thunderbird Inter­national
Banking Institute newsletter,
and an international trade data base.
"We encourage businesses who have
need of international-minded skilled
personnel to download and review the
resumes found here," says Dr. Mathis.
Dial (602) 978-7833 and see for your­self.
Dr. Mathis welcomes comments on
the content and format of this new elec­tronic
communication concept. _
THUNDERBIRD SPRING 1992
Advertisement for Thunderbird, U.S News and World Report, March 23, 1992
Look at the best "B" schools in the u.s.
Then meet the best in the world.
THUNDERBIRD
The American Graduate School Of International Management
As the oldest and largest graduate
school of intemationalmanagement
in the world, we don't mind not
being listed in this magazine's
compendium offine schools­because
dlis is a listing of schools
offering the M.B.A. We are
The American Graduate School
ofIntemational Management
known dlroughout dle world
as Thunderbird.
Widl the experience of 45 years
in global education we offer the
M.I.M., the Master of Intemational
Management degree, instead of
thestandardM.B.A.ln fact, we have
been teaching globalization when
others were asking why.
We rank at dle top to dle more
than 23,000 l1lwlderbird graduates
who earned dleir M.I.M. degree,
and the 9,000 companies in 50
U.S. states and 133 COWl tries where
they hold leadership positions.
The business world today - and
most certainly tomorrow - belongs
to those widl a global perspective.
It's the kind of global perspective
The American Graduate School of
Intemational Management has been
offering to American as well as
Asian, European, Latin American,
Middle Eastern, and African
graduate students for more dlaJl 45
years (25 years ahead of any other
business school).
The M.I.M. provides a unique
competitive edge for your company
or for your career-domestic or
foreign. Wherever you seek to
compete, you owe it to yourself to
learn more about dle Master of
International MaJlagement. There's
a world of difference.
THUNDERBIRD
THE AUTHORIlY
ON GLOBAL EDUCATION
Office ofInfonnation and Communication · 15249 North 59th Avenue . Glendale, Ariwna 85306 • (602) 978-7114
Marketing the Authority
on Global Education
Top students and corporate
awareness are priorities.
Creating new markets for
Thunderbird graduates, mak­ing
the corporate world aware
of the School, and recruiting
top-notch students are top priorities for
Thunderbird. The School formed a mar­keting
task force 18 months ago with
representatives from every area of cam­pus
to address these issues. The group
is actively working to promote the
image of the School and enhance the
MIM degree with the assistance of mar­keting
consultant Bob Whitt, Marketing
Mercadeo International. Since its incep­tion,
subcommittees in advertising and
international marketing have been
formed to increase awareness of
Thunderbird and to market overseas to
reach foreign students and companies.
The ad on the opposite page ran in
U.S. News & World Report's annual
issue on top-ranked graduate schools in
March. The majority of people who
responded to the ad said they had been
interested in Thunderbird for some
time, and the ad prompted them to call
for information and application.
A pilot program has started to collect
information from foreign students to
aid Thunderbird in marketing abroad.
Focus groups were conducted for
Kathryn Vegso,
center, director oj
special projects,
leads an alumni
Jocus group.
Belgium, France, Germany, and the UK
to learn how these students discovered
Thunderbird, sources of information
about the School, advertising, input on
open houses, and sponsorships.
Another strategy to increase aware­ness
of the School is the European
Open Houses held in London, Brussels
and Frankfurt. These receptions were
designed as information sessions
to market the many aspects of
Thunderbird-in particular, student
recruitment, graduate employment,
internships, and executive education.
Invitations were mailed to more than
2,000 corporations, companies with
international connections, and alumni
in the European area. Dr. Roy
Herberger spoke on international man­agement
education at all three events.
They were held at the Hotel Metropole
in Brussels on May 25; the Cafe im
Kurpark, near Frankfurt on May 26; and
the Royal Aeronautical Society, London
on May 27.
To gather information, the Career
Services Center recently completed a
survey on global hiring needs and
recruiting practices. This study identi­fies
the areas that employers view as
most important, and provides a profile
of the ideal managerial candidate for a
global business management assign­ment
(See Thunderbird, Winter 1992).
In the second phase of this survey the
Career Services Center has asked com­panies
that hire both MBAs and T'birds
to rate their performance without iden­tifying
Thunderbird as the client. This
will provide a comparative ranking on
how employers perceive the relative
value of schools.
The Office of Admissions has insti­tuted
a Campus Ambassadors program
to market the School to prospective stu­dents.
The ambassadors are student vol­unteers
"self-led" with administrative
'Hii "ous ..... NK SCANDAL: INCUMBENTS ON THE RUN
GRADltKfrstroOlS
I~ I
aUIIN"'. LAW.'!lUDICINI . INGIHUIINO
"LUl l SIX LlalRAL AUS PROGRAMS
advisors. Their areas of responsibility
are tour and office management, special
events scheduling and arrangements,
the new student phonathon and new
projects. Tours for prospective students
are scheduled on Mondays, Thursdays,
and Fridays at 12:15 p.m .. The Campus
Ambassador Office takes requests for
information by phone, answers ques­tions,
and sends personal follow-up let­ters
to prospective shtdents who have
toured the campus.
Additionally, for the first time ever,
the Board of Directors of the
Thunderbird Alumni Association
extended an outreach program to
alumni worldwide. As tangible evidence
of the association's new initiatives,
alumni were provided with an opportu­nity
to have direct input into the
School's strategic planning process.
·Thunderbirds in Chicago, New York,
Washington, D.C., Los Angeles, San
Francisco, Phoenix, Atlanta, Miami,
Seattle and London hosted focus group
meetings. While recognized as only a
beginning, the board is dedicated to fur­ther
developing this process through
innovative programming. C.N. •
THUNDERBIRD SPRING 1992 11
- Footnotes
WHO WILL YOU VOTE FOR?
With presidential elections just
months away, Thunderbird would like
to hear from you regarding the candi­dates.
The summer 1992 issue of
Thunderbird magazine willl feature
Letters to the Editor expressing your
views on the presidential hopefuls and
their positions on trade issues. Let us
hear from you!
SCHOOL AWARDED CONTINUED FUNDING
Thunderbird has received grant
award notification from the U.S.
Department of Education that two pro­grams
will continue to receive federal
funding for a second year. The progams
are the Master of International Health
Management degree program and the
Thunderbird World Trade Center­Orange
County Intemationallnternship
program. The total federal funding of
$82,000 represents 29 percent of the
total cost of the combined projects.
ENVIRONMENTAL ISSUES
Thunderbird has introduced a paper
recycling program on campus. White
paper and computer paper will be recy­cled
in all departments and offices.
Thunderbird has been actively involved
in recycling for three years, says George
Cook, coordinator of the School's pro­gram.
Other items being recycled are
aluminum, newspaper, glass, tin cans
and cardboard.
BOARD ELECTS NEW TRUSTEE
Dr. Ronald L. Goode was elected to
Thunderbird's board of trustees at their
March meeting. Dr. Goode is the corpo­rate
senior vice president and president,
international operations, of Searle. As
president of international operations,
he has total profit
and loss and day­to-
day operational
responsibilities for
Searle organiza­tions
in over 100
countries world­wide.
The network
encompasses more
than 4,500 employ­ees
and 12 manu­facturing
sites. Dr. Goode is a trustee of
Mercy Ships International, a member of
the board of directors of International
Reach, and a trustee of the National
Foundation for Infectious Diseases.
12 THUNDERBIRD SPRING 1992
TOWER TO BE STUDENT CENTER
Plans are under way for remodeling
the former air field tower and World
Business building into a new student
center. Michael Byron, an interior
designer before becoming a Thunder­bird
student, is working with the admin­istration
to redesign the interior of the
building. Plans include offices for
ASLC, a quiet lounge in the former acad­emic
affairs area, two television rooms,
six to eight study rooms, a recreation
room, a coffee bar and a break room. A
faculty senate office has been proposed
for the second floor of the tower, along
with an ASLC meeting room in the
tower itself. The interior will also fea­ture
memorabilia from the Thunderbird
Field era
PHOTOS ON DISPLAY
A collection of photographs by John
Swope is on display in the new World
Business/Administration building.
Swope traveled extensively as a free­lance
photographer and did a great deal
of work for Life Magazine. He served
briefly as a flying instructor for Air
Force cadets during the first years of
World War II at Thunderbird Field.
Following WWII, Swope quickly estab­lished
a reputation as one of California's
most versatile and creative photogra­phers.
Often seen in national publica­tions,
his work has been presented in
one-man exhibitions at several private
galleries and museums throughout the
U.S.
INTERNSHIP PROGRAM INCREASE
Positions available in Thunderbird's
internship program jumped 35 percent
over spring 1991 figures. Students are
learning from real-life situations in com­panies
like Apple Computer in Mexico,
Goldman Sachs in London, and mM in
Norway. Spring 1992 internships total
43 with 27 full-time positions and 16
part-time. Of the full-time internships,
16 are outside of the United States.
SCHOOL TO PUBLISH JOURNAL
Thunderbird is now the editorial/pub­lication
headquarters of the Inter­national
Studies Notes. Dr. Llewellyn
Howell, chair, Department of Inter­national
Studies, is editor of the publi­cation.
The journal is published three
times a year to widen the educational
communication among professionals in
the international studies field. It
includes articles on research results,
teaching methods and innovative class­room
techniques, and policy applica­tions
all focused on the international
studies arena
DIALING FOR DOLLARS
Continental Grain hosted the annual
New York phonathon held in March.
For the third consecutive year, Harriet
Shugarman '86 organized 25 alumni vol­unteers
who made calls to 316 alumni in
the tri-state area over a four-day period.
Their efforts paid off, with 246 alums
pledging more than $16,000 to the
School.
SPRINGER BOOK PUBLISHED
Dr. Beverly Springer's new book, The
Social Dimension of 1992: Europe
Faces a New Ee, is now available from
Praeger Publishers, (203) 226-3571.
Based on extensive interviews and pri­mary
sources, the book reviews the his­tory
and organization of the EC,
discusses major developments in
employment policies and examines cur­rent
development in social policy.
ALUM JOINS INTERNSHIP STAFF
Marta Burga '91
joins fellow alum
Ilhan Akbil '82 in the
internship office at
Thunderbird. Burga
is a regional special­ist
for Latin America
and Spain. She is
working to develop
the program to accommodate the many
Spanish-speaking students seeking
internships.
A TRADITION BEGINS
Thunderbird has long er\ioyed the tra­dition
of Asia Night. To expand on that
tradition, students have introduced
Europe Night featuring foods and enter­tainment
from Europe and the new
world. From German accordion music
to flamenco dancing from Spain, stu­dents
celebrate traditions from another
area of the world.
Backstage at the Olympics
From marketing to participating
in athletic events, Tbirds are involved in
the XXVth Olympiad.
When opening ceremonies
begin on July 25 in
Barcelona, Spain, the
XXVth Olympiad will
involve athletes from around the world
and a few Thunderbirds as well.
Yolanda Bassat '90, as general ser­vices
director at Oveido Bassat Sport,
S.A. in Barcelona, has been planning
and organizing the ceremonies of the
1992 Summer Olympics since June
1990. From planning rehearsals to fore­casting
budget allocations and negotiat­ing
copyright usage, Bassat has spent
almost two years working with both the
administration and production depart­ments
of her company.
Bassat planned the budget and devel­oped
schedules for nearly every aspect
of the ceremonies, including coordinat­ing
nearly 10,000 volunteers. She plans
the services needed by these volunteers
such as insurance, food and transporta­tion.
Since the groups have different
needs, the challenge has been to
appease everyone while staying within
a tight budget.
Planning the budget was a challenge
for Bassat since many companies have
tripled their prices to cash in on the
guaranteed business the Olympics will
bring. In July 1990, for example, the
cost of renting a bus was $300 a day. But
when Bassat reserved the buses for July
1992, bus companies decided they
would charge $1,000 per day to capital­ize
on the limited supply available in
Barcelona Another hurdle Bassat faced
was negotiating the use of copyrighted
characters in the opening ceremonies.
The characters corne from six countries
and, even though their appearance will
be brief, Bassat was involved in months
of legal negotiations. Another difficulty
she faced was determining the
rehearsal time needed by the various
groups of volunteers since some have
more experience than others.
Since Barcelona is a new site for the
Olympics and no previous itinerary
exists, Bassat has had the freedom to
design the administrative services of
the ceremonies in her own way. "Since
the ceremony is new, there are many
ways to do it," says Bassat. "You can do
anything you want and do it right and
you have the support (of the com­pany)."
Scot Smythe '79 is the promotion
manager at Visa USA, Inc., developing
and implementing a variety of Olympic­related
promotions.
"Visa," Smythe
says, "is part of the
TOP II Olympic
Sponsorship pro­gramjoining
11 other
global marketers in
obtaining exclusive
worldwide rights and
privileges to pro­mote
sponsorship of
the 1992 Olympic
Games in Barcelona
"These are corpora­tions
with true global
marketing and global
leverage," he says. Scot Smythe '79
Smythe describes his job as a liaison
between his organization, member
financial institutions, and the four other
region offices worldwide. Included in
the various public relations, advertising
and fund-raising activities is a promo­tion
involving donations by VIsa to U.S.
Olympic teams. Visa cardholders are
making an indirect donation to the
teams each time they use Visa, with
donations reaching $2 million in the
U.S. since August 1991. In addition, VIsa
is the sponsor of the U.S. ski team, USA
basketball and the sole sponsor of the
U.S. decathlon team and also sponsors
select athletes to do media tours.
"Most Thunderbirds can relate to the
challenges that exist in cross-cultural
communication," says Smythe. "Visa's
sponsorship of the 1992 Olympics is no
exception to this reality. Our experience
in dealing with the various Olympic
By Melinda Gist '93
organizing committees in France and
Spain underscores the vast differences
and diversities that exist.
"In the United States we are usually
quite innovative with our marketing
techniques and we tend to move very
quickly through the planning process.
We often incorrectly assume that others
on the foreign committees are on the
same wave length and that they com­prehend
our sense of urgency. We have
learned through this process that
patience and understanding are not
only a virtue but the cornerstone of
international business."
T'bird Joe Clarke '61 is the proud
father of 26-year-old Kim Clarke, a
member of the U.S. Olympic team hand­ball
squad competing in Barcelona this
sununer. Team handball is defined as "a
very fast game that is like soccer with
hands, water polo on land, ice hockey
without sticks, and perhaps most apt,
basketball, with movements such as
dribbling, passing and fast
breaks." Invented in
Denmark at the turn of the
century it has been an offi­cial
Olympic sport since
1972.
Clarke, his wife and two
daughters will travel to
Barcelona this July to see
Kim and her teammates
compete for the gold medal.
Clarke says that Kim's
involvement on the team
allows him and his family "to
see a little bit of the world."
The Clarkes saw Kim play in
the 1988 Olympics in Seoul, Korea and
in a tournament in Hungary in 1987.
His daughter's career began in 1979 at
the age of 14 when she made the junior
national team handball squad which
competed in Yugoslavia. She was
named Athlete of the Year in team hand­ball
by the United States Olympic
Committee in 1989.
In August of 1991, the team was part
of the U.S. delegation participating in
the XIth Pan American Games in Cuba
"This past September, she played and
helped coach a team handball squad
that spent two weeks touring Romania
and Austria," says Clarke. Last sununer,
the team qualified for the 1992
Olympics by winning a Pan American
tournament in Brazil.
In addition, T'birds Alan McDonald
'66 and Starrett Berry '78 are serving as
vice presidents, affiliate services for
NBC's Olympic coverage. •
THUNDERBIRD SPRING 1992 13
- Network
No Suits! No Ties! No Lies!
For many students, focusing their career search is the most
difficult course they will take at Thunderbird. The number of
career options seems limitless. Where do you find out what a
career in banking is really about? Or if a position in finance is
really only number crunching? And what exactly does a con­sultantdo?
To answer such questions and let students sample different
careers, if only for a few hours, Global Career Exploration
Day was created and sponsored by the student alumni com­mittee,
the Thunderbird Alumni Association, the Career
Services Center, and Alumni Relations. The idea was rela­tively
simple - invite alumni from various points around the
globe back to Thunderbird and let them tell the students what
their careers are all about.
No suits! No ties! No lies! Those were the rules of the day
when alumni from Tokyo, Frankfurt, Sao Paulo, Phoenix, Los
Angeles and Washington, D.C. gathered on campus to talk
with students about career options. Furthermore, students
were told to leave their resumes at home. The panelists were
here to offer them frank advice about their respective fields.
Steve Orr, president of the TAA, opened the program and
panelists then broke into workshops based on industry and/or
career function. During the workshops, held both in the morn­ing
and afternoon, panelists gave overviews of their indus­tries,
their companies, employment prospects in their fields,
and finally opened the floor to student questions.
Student and alumni response to the event was very positive.
In addition to providing a forum for strengthening and renew­ing
the bond between students and the alumni network, sev­eral
of the panelists found time to do corporate recruiting, as
well as to address several campus clubs on topics such as
living and working overseas.
By Paul Baughman
Student Alumni Chair
Kirkpatrick Speaks on New
World Economic Order
"I am more optimistic today than 1 have ever been before.
There is much promise and few dangers."
The Washington D.C. chapter invited Jeane Kirkpatrick to
speak at their annual dinner. Kirkpatrick is well known for
her years as the U.S. permanent representative to the United
Nations and as a member of Ronald Reagan's cabinet. She is
currently a professor at Georgetown University and author
of a syndicated newspaper column on world affairs.
Ambassador Kirkpatrick told her audience she dates the
end of the old world order and the beginning of the new
from May 3, 1989 when the border was opened between
Hungary and Austria The emergence of this new world has
significant implications for both government and industry,
according to Kirkpatrick. "Companies and countries spend­ing
their time on arms control and negotiations are wasting
their time," she says. Such endeavors are "anachronistic
and reactionary. "
In terms of international business, Kirkpatrick does not
foresee an Asia dominated by Japan, a Europe dominated by
Germany, or the Americas dominated by the United States.
Rather, she believes that China will soon surpass Japan as
the dominant force in Asia She is optimistic that the
European Community will more equally distribute power
throughout Europe. And she is very encouraged by the
growth that is currently occurring in the southern countries
of Latin America If such growth continues, Latin America
could soon become a significant force in international
business.
By Lydia Middleton '90
14 THUNDERBIRD SPRING 1992
Thunderbird
Alumni
Association
President Steve
Orr '79 opened the
panel discussion
at Global Career
Exploration Day
held on campus in
February.
Photos by PhyUis
O'Connor '92
Carolyn O'Malley
'70 works with the
Volunteers Center
in Phoenix. She
offered advice to
students inter­ested
in careers in
the nonprofit
sector.
Glenn Wheatley
'88 is employed
byBASFin
Germany. He pre­sented
insights
into the market­ing
sector.
ARIZONA
The Phoenix chapter elected new
officers for the 1992 year. They are
Charles Mannel '82, president; Erik
Myhrberg '89 vice president; Teresa
Smith-DeHesus '90, secretary; John
Hodges '85, treasurer; and Kathy
Ramirez '90, newsletter editor.
CALIFORNIA
Los Angeles
The Los Angeles chapter is look­ing
for volunteers for a "Council of
the Wise." The council will include
T'birds with time on their hands
and executive experience to create
and implement a strategy to invigo­rate
the southern California Tbird
network.
Four chapter events are sched­uled
for 1992. They include a
Temecula wine tasting tour in
March, organized by Michael Hatch
'89; the third annual Hollywood
Bowl party in June, organized by
Marilyn Andrade '88; a Catalina
cruise in mid-September, Marc
Brody '89; and a "Year-End Bash" at
Yamashiro, organized by Robert
Shatz '82.
Area alums participated in ajob
search seminar hosted by Drake,
Beam and Morin. Three one-hour
sessions covered resume writing,
interviewing and networking. Bill
Mattison '68 was in charge of the
seminar.
The 1. A Chapter is exploring the
possibility of holding an autumn
symposium on doing business in
the USSR.
Orange County
The Orange County chapter held
elections in February for the 1992-
93 term. The new board members
are: Theresa Luis '82, president;
Sara Sheldon '85, vice president;
and Jairo Gutierrez '91, treasurer.
Tennessee T'birds
First Thursdays are still held at EI
Torito, 4221 Dolphin-Striker Way,
Newport Beach.
San Francisco
The alunmi chapter's new-venture
group will meet on the third
Thursday of January, March, May,
July, September and November
from 7 p.m. to 9 p.m. at 2882 Sand
Hill Road, Menlo Park in the first­floor
conference room. The January
meeting was hosted by Paul Biddle
'70 who gave a brief update on his
"crime busting" on behalf of
Congress, aimed at fradulent gov­ernment
contractors.
First Tuesdays in San Francisco
continue to be held at Cafe Latte
from 6 p.m. to 8 p.m. In Sunnyvale,
T'birds meet on Third Tuesdays at
Bentley's from 6 p.m. to 8 p.m. For
more information, call the San
Francisco hotline, (415) 979-4440.
are now meeting (back row) Dave
on a quarterly Hansen '59,
basis at various Johnnny Davis '75,
locations for first Anne Gaudet '89,
Tuesdays. (seated, Bob Hine '74, John
from left) Suzanne Walker '78, Patty
Berube '91, Schoelkopf'84 and
Eugenia Knox '90 Yves Cocke '60.
and Lance McInnes Photo courtesy of
'90. Dave Hansen.
THUNDERBIRD
Events
April to October
1992
World Exposition
1992
Seville, Spain
Contact Virginia
Miller '89
GavialAlero:nder SA
54 481 992 Ext.
2820
Friday,
September 25,
1992
International
Forum on the
Environment and
Free Trade
'lliu:n.derlJird Cam]Jl1S
Contact Carol
Crockett
(602) 978-7761
The following one­week
seminars are
offered through the
Thunderbird
Executive Training
Center Contact
Barbara Carpenter
(602) 978-7822 or
Fax (602) 439-4851
November 8-13,
1992
Financial Issues in
Global Firms
November 15-20,
1992
Globalization:
Merging Strategy
with Action
November 29-
December 4,
1992
Managing the
International
Marketing
Opportunity
SPRING 1992 lS
- Network
Corporate
Comer
Headquartered in Irvine,
California, AJlergan Inc. is
a global specialty health
care company. The compa­ny
has come a long way
since 1948 when it operated
out of the Los Angeles
garage offounder Gavin
Herbert Sr. Today, AJlergan
has over $840 million in
sales, subsidiaries in 25
countries and manufacturing
facilities in nine countries.
AJlergan is a major player in
the global pharmaceutical and
eyecare market
The people of AJlergan are
one of the reasons for its glob­al
success and it is no surprise
that AJlergan has chosen sever­al
T'birds to manage its global
operations. Some of these pe0-
ple are pictured above. They
are; (I-c) Warren Brainard '71,
senior vice president, Pan-Asia;
Francine Foerster '89, manager,
external disease marketing; Mike
Donohoe '66, corporate vice president & president, Europe; Christy Taylor '86,
director of marketing, optical; and Edward (Ted) Danse '77, vice president,
managing director, Japan.
AJlergan remains a staunch supporter of Thunderbird. The company has
employed many T'birds, and has sponsored two InterAd projects in the Jast
two years.
Recently these five successful T'birds were all at company headquarters in
Irvine, California While they reminisced about the T'bird pub and the cuisine of
the cafeteria, honorary T'bird and AJlergan senior vice president of Latin America
and Canada, Mel Engle, seized the opportunity to take a photo.
By Erich Miclurel Flynn '92
Does your
company employ
fellow T'bi:rd.<;? If
so, we wmdd like
w hear from you
for the Corporate
Comer.
16 THUNDERBIRD
COLORADO
Denver T'birds are still meeting
on First Tuesday at La Coupole
Cafe, 22nd & Arapahoe, Paris Hotel
Building. Dan Hoback '86, senior
accountant, international opera­tions
for the Woodward-Clyde
Consulting Group, spoke to the
group on international accounting,
a nontechnical comparison of
accounting practices in various
countries. Logistics modeling was
the topic for Ed Collins and John
Brockwell at First Tuesday in May.
FLORIDA
Jacksonville
First Tuesdays are now held at
the Holiday Inn, 9150 Baymeadows
Road (1-95 and Baymeadows) in
Jacksonville beginning at 6 p.m.
SPRING 1992
GEORGIA
The Atlanta chapter recently
held a reception for Dr. Roy A
Herberger, Jr. hosted by the Coca­Cola
Company at their world head­quarters.
The event was organized
by John Schuldt '85. Michael
Walters, senior vice president of
international personnel introduced
Dr. Herberger to the group of 55
alumni and Coca-Cola employees
who listened to his vision for the
School in the '90s. A lively question
and answer session followed his
speech. Dr. Herberger joined the
Atlanta chapter board for dinner
after at the Boston Sea Party,
owned by T'bird Adrian Popescu
'77. While in Atlanta., Dr. Herberger
also spoke to an international club,
arranged by Rod Arthur, and spent
time at CNN where he taped an
interview that was aired this spring.
Atlanta First Tuesdays have
moved to the Boston Sea Party,
3820 Roswell Road, Atlanta, (404)
233-1776. To assist the Alumni
Office in updating records, the
Atlanta chapter is gathering lists of
T'birds in the area, including cur­rent
addresses and social security
numbers.
MINNESOTA
The Minneapolis convention cen­ter
was the site for a panel discus­sion
"Are We on the Same Playing
Field? How Will U.S. Companies be
Successful Under the New Global
Game Plan?" The event was hosted
by the Minneapolis alumni chapter
and featured Dr. Herberger. More
than 50 people attended the recep­tion,
dinner and discussion.
Speakers included John McLaughlin
'77, international trade representa­tive
in the Minnesota Trade Office
who spoke on government as a
partner to companies doing busi­ness
overseas. Manfred Fiedler,
vice president, human resources
international, Honeywell, talked
about opportunities for business in
Eastern Europe and the Soviet
Union. Mary Heie, president, World
Trade Association, gave the audi­ence
her views on stimulating prof­itability
in international trade.
International business strategies
was Brian Reilly's topic. Reilly '66,
is president of The Reilly Company.
The event was organized by
Alison Stem '83, Martha Barnes '89,
Micki Senften '90, Muriel Gubasta
'89, and Julie Franz '88.
The Minnesota First Tuesdays are
held at EI Torito, 1925 W. Perimeter
Dr., in Roseville. For more informa­tion,
contact Alison Stem, (612)
379-7057.
NEW YORK
The New York chapter sponsored
a panel discussion on "Doing
Business in Eastern Europe" in mid­May.
The planned participants
include the former executive direc­tor
of Merck, Sharpe and Dohme
International, a Thunderbird profes­sor,
the commercial attache from
the Czechoslovak, Hungarian or
Polish consulate, and an executive
from American Express.
PENNSYLVANIA
The Philadelphia chapter meets
at 6 p.m. on the first Tuesday of
every month at Baci, on the 200
block of South Broad Street, in
Center City Philadelphia.
TEXAS
ElPaso
Tracy Love '84 reports that a
T'bird group in the area has
expanded from two to 25 members.
WASHINGTON, D.C.
First Tuesdays have moved to
Lulu's Cafe, 1217 22nd Street NW in
downtown DC.
GERMANY
Fred Koppl '52 reports that First
Tuesdays are now a permanent insti­tution
at Luigi Malone's in Munich.
HOLLAND
Attendance at First Tuesdays in
Amsterdam grows every month. The
location is still Cafe Wtldschut, Roelof
Hartplein 1 in Amsterdam at 7 p.m.
Dr. Roy Herberger
talked about the
new challenges
facing the global
economyata
recent Twin
Cities T'bird
reception and
dinner. (back
row,from left)
Alison Stern '83,
Dr. Herberger.
(front row) Jenny
St. John, vice
president for
external affairs,
Julie Franz '88,
Martha Barnes
'89, Micki Senjten
'90, and Muriel
Gubasta '89.
Photo courtesy of
Muriel Gubasta.
Events is featured
in each issue of
Thunderbird maga­zine
as a service to
our readers.
Deadline for items
to be included in
the summer 1992
issue is July 15,
1992. Please send
material on
upcoming semi­nars,
educational
opportunities or
other events open to
Thunderbird
alumni to: Carol
Najtzger,
Thunderbird maga­zine,
15249 N. 59th
Ave., Glendale, AZ
85306.
THUNDERBIRD
T'birris "down
under" got togeth­er
in Melbourne
recently. (back
row, from left)
Mary Beth Spina­Winter
'82, Mary
Satre-Kerwin '81,
Paul David '77
and Bob Kerwin
'80. (front row)
Karen Gunn '86,
Cheryl Chang '88
and Paul Peters
'69. Photo cour­tesy
of Mary Beth
Spina-Winter.
SPRING 1992 17
• Updates
Gary F. Smith '67
Ronald Alonzo '68
Dr. PavelKriz '70
visited Phoenix
recenUy . .. his first
trip back in twen­ty
years. Kriz lives
in Czechoslovakia
and is employed
by Tetetext, a
Czech 1V station.
18 THUNDERBIRD
1947 -1951
Alfred P. Jankus '47 is the retired president
of International Marketing Group. He lives in
Royal Palm Beach, FL. Herbert H.
Lindstrom '47 is a retired director of indus­trial
components for the U.S. Department of
Corrunerce. He and his wife will be celebrating
their golden wedding anniversary in June,
1992. They live in West Yarmouth, MA. Sidney
Stein '47 has retired as owner of Colonial
Upholstery. He lives in Phoenix. John D.
Henson '48 is president of J. D. Henson and
Associates, an international management con­sultancy.
He lives and works in Miami, FL.
Earl S. Osburn '48 is self-employed as a con·
sultant for Earl S. Osburn Inc. He lives in
Hollywood, CA Robert Allen, Jr. '49 is a
retired professor of accounting at Cerritos
College. He lives in La Mirada, CA David R.
Clay '49 has recently been appointed as head
of Arizona's trade office in Mexico City,
Mexico. He lives in Mexico City. Reynold E.
Darnell '49 has retired as manager of Mathis
Equipment Company. He lives in Valentine,
NE. Leon A. Demee '49 has retired from WCI
International, Inc. He and his wife, Caroline,
have moved to Maple Grove, MN. William G.
Hoover '49 has retired as customer service
manager with Loral Defense Systems in Akron,
Ohio. He lives in Copley, OH. Richard L.
Watson '50 is a retired partner for the U.S.
Travel Bureau. He lives in Northridge, CA V.
C. Wiggins '50 is retired from Unisys Inc. He
lives in Phoenix, AZ. Tom E. Leggett '51 is
the chief executive officer of Haltom Bank. He
lives in Ft. Worth, Texas with his wife, Patsy, a
daughter, Launi, a son, Tom, and a grand­daughter,
Lauren. He has been honored by
civic and political leaders for his many contri­butions
to the corrununity. Joseph H. Sands
'51 is general manager of Gas Equipment PA,
a finn serving as purchasing agents for various
industries. He lives with his wife, Carol Anne,
in Sacramento, CA.
Reunion
1952 November 12-15,1992
Graham C. Mehaffey is a retired vice presi­dent/
general manager with California Pacific
International. He lives in Salem, OR. Robert
A. Tonne is a retired consultant for Dean
Food Company. He lives in Livermore, CA
Lawrence L. Wathey is a retired senior vice
president/senior trust officer for Santa
Barbara Bank & Trust He lives in Santa
Barbara, CA
1953 -1956
George L. Dzambik '53 has retired as a gen·
eral agent for American General. He lives in
Scottsdale, AZ. Benson I. Hattem '53 is an
affumative action officer for the City of San
Franciso. He lives in Tiburon, CA Lester F.
Jipp '53 has retired as executive director with
the Learning Juncture Company. He lives in
Columbus, OH. J. R. Smeed '53 is self­employed
at Chelsea Investment Co. He and
his wife, Claine, live in Bakersfield, CA Harry
A. Tiber '53 is a retired agent with State Farm
Insurance Company. He lives in Lancaster, CA
Kenneth E. Nelson '54 has retired from the
A.L. Williams Corporation. He lives in Phoenix.
Jack E. Lockledge '55 is a retired head­master
of St Andrews School. He has a grand­daughter,
Cynthia, and two sons, Scott and
Jeff, who have received their Ph.D. Jack lives
in Annapolis, MD. Walter S. Pinkston '55 is
an area sales manager for the Middle East and
Africa with Clark Equipment Company. He
lives in Lexington, KY. Dale Sheets '55 has
retired and is er\ioying the pleasures of
around-the-world travel He and his wife,
Lourdes, live in Sunnyvale, CA Richard
Smiley '55 is self-employed as president and
SPRING 1992
owner of Rocky Mountain Hardware Co. He
and his wife, Beryl, live in Salt Lake City, UT.
George W. Tregea '55 is an executive vice
president at The Property Counselor in Coral
Gables, FL. Roy Johnson '56 a retired corpo­rate
officer for the Bank of Hawaii, continues
to live in Tamuning, Guam with his wife,
Hiroko. He was recently elected to a Grand
Lodge officer position in the Elks Club and
will hold the position of Grand Tiler for 1991-
92. Edward H. Kane '56 is the retired presi­dent
of Kasons Corporation. He lives with his
wife, Barbara, in St George, UT.
1957 -1961
Alexander Boggio '57 is now self-employed
as a real estate trust deeds investor. He lives
with his wife, Maria, in South Pasadena, CA
Anthony J. Pezzello '57 is a retired director
for Crane Marketing. He lives in Dallas, TX.
Timothy Reed '57 is general manager for the
Miami agency of Banco Popular del Ecuador.
He lives with his wife, Joan, in Miami, FL.
Derrill W. Alexander '58 is a retired senior
account systems analyst for the State of
California. He lives in San Bruno, CA Walter
A. Bustard '58 is vice president, director of
finance, founder and shareholder of the
Tropiburger Group. He lives and works in
Caracas, Venezuela. Philip D. Hoffman '58
recently joined the public affairs section of the
U.S. Environmental Protection Agency in
Chicago as a public affairs specialist He was
formerly senior vice president for Aaron D.
Cushman and Associates and lives in Chicago,
1L. Louis R. Misantoni '58 is a retired assis­tant
manager for Amersham Company. He
lives in Glencoe, 1L. John R. Manning '59 is
self-employed as a broker for International
Corrunodities. He lives in Seattle, WA Earl M.
Ward '59 is a retired co-owner of Remtec Inc.
He lives in Cincinnati, OH. Emil Z. Zilal '59 is
a retired program coordinator for Big Spring
State Hospital. He lives in Big Spring, TX. Joel
B. Chase '60 a retired analyst for the State of
Arizona, has recently built a new house in
Rosarito, Baja California, Mexico. He still
resides in Paradise Valley, AZ. Carl L. Dieda
'60 is the owner/agent for Carl Dieda
Insurance Agency. He lives in Huntington
Beach, CA. Donald J. Harlow '60 is the presi­dent
of Harlow International. He lives in
Arlington Heights, 1L. Wallace F. LIfe '60
retired on January 1, 1992 as chainnan and
managing director of international subsidiary
operations, Goodyear International. He lives in
Worthington, OH. John J . Ross '60 is a
retired marketing development manager for
Arco Chemical Company. He lives in
Broomall, PA. Earl Tracy '60 is a counselor
in the Sweetwater High School District, Chula
Vista, CA. Gerald M. Estock '61 is the presi­dent
of Estock Associated International Inc.
He works in Mount Joy, PA George F.
Norwood '61 is a retired employee of
RJRNlDel Monte. He lives in Nevada City, CA.
Timothy J. Wilbur '61 is a sales supervisor
for Vanier Graphics Corporation. He lives in
Riverside, CA
Reunion
1962 November 12-15. 1992
Leon D. Estes retired from the City of
Phoenix as a civil engineer. He and his wife,
Connie, will be involved in volunteer work
in Phoenix where they continue to live.
R. Edward Foy is a self-employed marketing
consultant specializing in electronic and pneu­matic
instruments for industrial, agricultural
and process instrumentation. He lives with his
wife, Kathy, in Vernouillet, France. Edward V.
Heath is the director of export operations for
Gates Rubber Company in Denver, Colorado.
He lives in Littleton, CO. John J. Kelley is the
president of Southern States Industries Inc., a
pumping equipment company. He lives in
Germantown, TN. Hal A. Locker is vice
president and general counsel for AEGIS
Environmental Management, Inc. He lives with
his wife, Carol, in Midland, MI. Richard B.
Loth is a self-employed senior partner at FIPS
Partners, Inc., a financial information products
and services company. He lives in Edwards,
CO. George A. Mendenhall is board chair­man
of Paramount Export Company. He lives
in Sun River, OR. Terry S. Singer is the vice
president of sales and marketing for Berg
Company, a division of DEC International in
Madison, Wisconsin. He lives in Waunakee,
WI.
1963 -1964
Bebe Brown May '63 is self-employed as a
co-owner of Friendly Pines Camp in Prescott,
Arizona. She and her husband will become
first-time grandparents this swnmer. Ronald
J. Gienger '63 is self-employed in the dairy
business. His son, Jonathan, just began kinder­garten.
The family resides in Tillamook, OR.
Marquis H. Gilmore '63 is the senior vice
president and chief operating officer for
Hamilton Bank. He works in Miami, FL.
Lawrence F. Smith '63 is an executive direc­tor
at Merrill Lynch Australia Pty. Limited. He
lives and works in Sydney, Australia. John F.
Votta '63 is a trade specialist for the U.S.
Department of Corrunerce. He lives in
Richmond, VA Charles P. Ancona'64 is
president of Mid-Atlantic Medical Counsel, a
consultancy in Free Union, Virginia where he
also lives with his wife Teri. Peter J.M.
deVries '64 is a partner at Ward Howell
International Inc. He lives in Katonah, NY.
Bruce T. Hord '64 is the director for interna­tional
sales and marketing, Smith & Nephew
Perry in Massilon, Ohio. He lives in Canton,
OH. Jackson L. Marks '64 is a vice presi­dent/
general manager for Qume Corporation.
He lives in Pleasanton, CA John V. Morse
'64 is a stockbroker with Kidder, Peabody &
Company. He lives in St. Louis, MO. Donald
C. Nelson '64 is self-employed as a charter
life underwriter involved in long-term care,
disability, income plans, and insurance. He
lives with his wife, Judith, in Fargo, ND.
1965 -1966
Robert A. Cushman '65 has been elected
vice president of Annco Inc., an international
industrial finn headquartered in Kansas City,
MO. Eva J. George '65 is the personnel
administration manager for the Travelers
Insurance Company. She lives in Placentia,
CA Roger V. Long '65 is self-employed as a
managing agent in life insurance and mutual
funds. He lives and works in Darmstadt,
Germany. George L. Simpson, Jr. '65 is a
product manager for Davis-Standard, a manu­facturing
firm in Pawcatuck, Connecticut He
lives in Mystic, CT. David D. Stewart '65 is a
retired general manager for Fleet National
Bank in London, England. He and his wife,
Barbara, live in Whitefish, MT. Andrian
Chryssolor '66 is chainnan and chief execu­tive
offficer for Nissel Group. He lives and
works in England. Edward P. Cline '66 is
vice president and general manager, Saudi
Arabia, for Sundt Corporation, a general con­tracting
finn in Tucson, AZ. Oliver J. Ford,
m '66 has been selected as the new president
of Southwest State University, Marshall,
Minnesota. The institution enrolls nearly 3,000
students in 46 baccalaureate majors and 34
minors. Frank Forque '66 is principal of
World Invest Corporation. He works in Miami,
FL. Gerald Gogol '66 is president of
NorthlSouth Corrununications, Inc., an adver­tising
finn. He lives and works in Jersey City,
NJ. Peter X. Hahn '66 is working in sales for
American Bankcard, a VisaiMastercard pro­cessing
finn in Rochester, New York. He lives
in Pittsford, NY. David P. Haney '66 is the
manager of the marketing communications
division of Caterpillar, Inc. He lives in
Chillicothe, Illinois with his wife, Brenda
Robert A. Hovee '66 is owner and president
of Life Support Products, a company he found­ed
in 1983. The finn, which sells emergency
medical devices, now operates in 35 countries.
He lives in Newport Beach, CA. Alford B.
Johnson '66 is vice president of marketing for
The American Institute of Steel Construction,
a teJ!hnical institute and trade association in
Chicago. He lives with his wife, Martha, in
Winnetka, n... Alexander Nalle '66 is the vice
president of real estate at CB Commerce. He
lives in Santa Ana, CA.
Reunion
1967 November 12-15,1992
Stephen S. Bennett is a vice president and
account officer for Bank of America He lives
in Bakersfield, California with his wife,
Prapee. Anthony W. Bowman is the presi­dent
of Infotrade Inc., a company involved in
offset and countertrade. He lives in Ann Arbor,
MI. Thomas E. Coler is the president of
Coleo International. He lives in Longboat Key,
FL. Gary J . Gwizdala is president of Carrand
Companies, a consumer products finn in
Gardena, California He lives with his wife,
Kathy, in Rolling Hills Estates, CA. Gary F.
Smith hasjoined Monaco Coach Corporation
as vice president for support services. A pre­mium
motorhome manufacturer, the finn is
located in Junction City, Oregon where Gary
and his wife, Marjorie, live. William H.
Strong has retired as vice president for
Teledyne Allvac. He lives in Charlotte, NC.
Rll88ell H. Whlttenmore is assistant vice
president for Mellon Bank, N.A. He lives in
Pittsburgh, P A. .
1968 -1969
Richard W. Melick '68 is a department head
and REO for the Resolution Trust Corporation.
He lives with his wife, Georgann, in Phoenix.
Edmund T. A.llen m '68 is self-employed as
a lawyer. He lives in Paradise Valley, Arizona
with his wife, Patti. Ronald T. Alonzo '68 has
accepted a position as managing director of
the international division at Somat Corpora­tion
located in Coatsville, Pennsylvania
Ronald was recently inducted into the
Confrerie des Chevaliers du Tastevin at the
Clos de Vougeot in Burgandy, France. He lives
in Kennett Square, P A. Edward Amar '68 is
the program manager for organization devel­opment
at General Electric Corporation. He
lives and works in Louisville, KY. J . T. Davis
'68 is a vice president for Greater Texas Bank.
He lives in Austin, TX. Floyd H. Gripman '68
is the director of corporate sales for the
Yokohama Tire Corporation in Fullerton,
California He lives in Mission Viejo, CA.
Joseph I. Kimm '68 is the president of
Polycor Corporation. He lives and works in
Seattle, W A. Ernest F . Koch '68 is a materials
manager at Universal Metrics Inc. in
Menomonee Falls, Wisconsin. He and his wife,
Sharlene, live in Hartford, WI. George F.
Marshall '68 is a senior account executive for
Motorola Inc. He lives in Social Circle, GA.
William C. Mattison '68 is a vice presi­dent/
manager, private banking division at
Wells Fargo Bank. He lives with his wife,
Maria, in Poway, CA. Rafael Miyar '68 is
senior vice president and general mllnager for
Bankers Trust International. He works in
Miami, FL. John E. O'Brien, Jr. '68 is direc­tor,
photofinishing operations for Barry's
Camera & Video, Inc., a photo, video, and
photofinishing retail finn in Dallas, Texas. He
lives with his wife, Anne, in Carrollton, TX.
Robert S. Wilcox '68 is a partner in Zephyr
Capital Corporation, an investment banking
firm. He lives and works in Newport Beach,
CA. Roxanne H. Campbell '69 is a realtor
and associate for Jeanne Baker Realty, Inc. in
Coconut Grove, Florida She lives in Miami,
FL. Phillip W. Christie '69 is self-employed
with Christie Inc. He lives in Plano, TX. Alan
L. Fuller '69 is the western regional manager
for the CBS Radio Network. He lives in
Woodland Hills, CA. Richard A. Koehler '69
is the president of IKR Corporation in
Houston, Texas. He lives in Nassau Bay, TX.
William A. Man '69 is a department head for
Resolution Trust Corporation. He lives in
Irvine, CA. David E. Moore '69 is an export
hardwood trader for Wood International. He
lives in Milwaukie, OR. Ted Mullenix '69 is
an executive vice president/principal with
Applied Environmental Services Inc., in
Gardena, California He lives with his wife,
Jacqueline, in Marina del Rey, CA. Michael O.
Murphy '69 is the vice president of Latin
America/Caribbean operations at United
International Pictures. He lives with his wife,
Miriam, in Rio de Janeiro, Brazil. Stephen M.
Ringler '69 is the president of The Sporting
News Cafe Franchise Corporation. He lives in
Plymouth, MN.
1970 -1971
Houston W. Briggs, U '70 is a broker and
salesperson for C.H. Lucas & Company, Inc., a
real estate flI1Tl in Kissinunee, Florida where
he lives with his wife, Irina Francisco
Drohojowski '70 is a director at Salomon
Brothers. He was recently quoted in Latin
Finance. David S. Hackett '70 is a counselor
for the U.S. General Accounting Office. He has
two children, Courtney and Matt. David and
his family live in Sherwood Forest, MD. Gary
J . Hasbach '70 is the president of Premix, a
producer of plaster, cement and acrylic. He
lives with his wife, Jacquie, in Boca Raton, FL.
John L. Lathrop '70 is a regional sales man­ager
for Mail-Well Envelope Company. He
lives in Benicia, CA. Joseph M. Mack '70 is a
senior manager in the tax department for
KPMG Peat Marwick Dreyfuss, an accounting
fum. He lives and works in Sao Paulo, Brazil.
Susumu Onishi '70 is president and CEO of
Excerpta Medica, Ltd., a medical communica­tion
finn in Tokyo. Werner Prochaska '70 is
an international sales representative for Iowa
Mold Tooling Company, a mining services
flI1Tl. He lives with his wife, Wajahat, in
Garner, IA. Thomas E. Reber '70 is a senior
manager and vice president of Credit Suisse
Bank in Toronto, Canada where he lives with
his wife, Marsha Thomas B. Sanders '70 is
an assistant professor of finance at the Uni­versity
of Southern Maine. He has conducted
seminars in finance and management for the
last two years at the Shanghai University of
Finance and Economics. He lives and works in
Portland, ME. Gary M. Underhill '70 is an
associate attorney for Twiford & Derrick. He
lives in Elizabeth City, NC. Logan W. Adams
'71 is the vice president of Wagner/Adams
Inc., a real estate company. He lives in Santa
Rosa, CA. Phillip E. Casey '71 is vice chair­man
of Birmingham Steel Corporation. He
lives in Birmingham, AL. Gary Cunningham
'71 is an asset manager for Cushman
Management Corporation in Long Beach,
California He lives with his wife, La Rae, in
Irvine, CA. William T. Kelley '71 is the presi­dent
of ISL Corporation. He lives with his wife,
Judy, in Cote de Caza, CA. Douglas M. Major
'71 is president of export, management and
sales at Major Pacific Ltd., a construction
materials finn. He lives in Mill Valley, CA.
George D. Nuetzler '71 has been named to
the new post of executive vice president of
American Signature's Lincoln division in
Greenwich, CT. SuneeI S. Talwar '71 is presi­dent
of International Concepts, Inc., a consult­ing
finn. He lives and works in Circleville, OH.
Reunion
1972 November 12 - 15, 1992
David Atkinson is the director of Atkinson
Cooper Ltd., an international trade and man­agement
consultant finn in London. He lives
in the Isle of Man. Dennis R. Bivens is a
secondary school Spanish teacher for the
Evangeline Parish School Board. He also is
self-employed as ajeweler. He lives in
Mansura, LA. Robert R. Crigler is North
American sales manager for Aero California
Airlines in Los Angeles. He lives with his wife,
Sally, in Los Angeles, CA. Tom A. Dreis is the
vice president of lending services for Security
Service Federal Credit Union. He lives with his
wife, Gail, in San Antonio, TX. William H.
Evans is product manager, telecommunica­tions,
for the Swatch Watch Company, a Swiss
manufacturer and distributor of watches. He
lives with his wife, Isabelle, in Easton, CT.
Charles S. Hazen is an executive search spe­cialist
at Bank Executive Search. He lives in
Woodinville, WA. E. Lyle Holcomb is self­employed
as a software consultant. He lives
with his wife Carla, in Gig Harbor, W A.
Thomas McCoy is self-employed as an inter­national
consultant in St. Louis, MO. Albert A.
Melvin was promoted to district manager of
the northern California, San Francisco area for
Mitsui O.S.K Lines Ltd. He lives in San Mateo,
CA. McDiarmid R. Messenger is the senior
vice president of marketing for First Interstate
Trading Co. He lives and works in Los Angeles,
CA. Cliff A. Myers is self-employed as a con­sultant.
He lives in Columbus, NE. Martin J.
Nodilo is an investment broker at Rauscher
Pierce Refsnes Inc. He lives in Scottsdale, AZ.
Roberto Orci is the senior vice president/
director of client services for La Agencia de
Orci. He works in Los Angeles, CA. Craig G,
Sirnio is a regional manager for RacaI Redac.
He lives in San Rafael, CA. James L. Williams
is resident vice president for American
International Group, an insurance finn in Los
Angeles, California He lives with his wife, Rita,
in Thousand Oaks, CA. David A. Young is a
senior real estate officer for Trust Services of
America in Los Angeles, California He lives
with his wife, Anne, in Playa del Rey, CA.
1973
Edmund O. Callaghan is self-employed as the
owner of a Bookrack Bookstore. He lives in
Glendale, AZ. Donovan L. Cooper is self­employed
as the president of SanDon Inc., an
employee benefit consulting and insurance ser­vices
flI1Tl in La Jolla, California He lives with
his wife, Sandra, in San Diego, CA. John C.
Howell is president and managing director of
World Tableware International Inc., one of the
world's oldest manufacturers of silver cutlery.
He was recently appointed to the finn's board
of directors. He lives with his wife, Aleli, in
Singapore. Eino A. HuhtaIa, Jr. is a federal
sales manager for Bohdan Associates, Inc. He
lives in Reston, VA. Ron E. MacDonald is the
president/owner of Kanga Co., Inc. He lives in
Phoenix, AZ. Michael L. Quinn is the owner
and administrator of Recovery Home Health
Care Agency. He lives in Yardley, PA. Thomas
T, Reck is a law school student living in San
Diego, CA. James M. Sale is a franchise
administrator for NRS National Real Estate
Service in Irvine, California He lives with his
wife, Bonnie, in Rancho Santa Margarita, CA.
Jack Willyard is the senior vice president for
the financial products group at Sedgwick
James of New York Inc. in New York. He lives
in Westfield, NJ.
THUNDERBIRD
Michael Murphy '69
George Neutzler '71
John HoweU '73
SPRING 1992 19
• Updates
Setting
the
Standards
Gloria Kreisher '47
Imagine departing Phoenix, dri­ving
northwest 15 miles into the
desert before entering a fonner
flight training base to begin your
studies in foreign trade. This image
is clear to membelS of the fiIst
classes at Thunderbird, then called
the American Institute for Foreign
Trade. Now imagine what it must
have been like to be a woman, not
yet 21, who broke down the gender
door and graduated in the fiIst
Thunderbird class. These are the
memories of Gloria Kreisher '47
which helped set the stage for a
remarkable global career.
Kreisher followed her
Thunderbird experience with 42
years of government service as a
foreign service officer in the
Department of State and later in the
U.S. lnfonnation Agency. Her
career took her throughout
Latin America and Europe as
well as Washington, D.C. She
served seven years as chief
of the English Language
Division in USIA and five
years as assistant cultural
attache and English teaching
officer in the U.S. Embassy
in Rom~uty which fol­lowed
her mastery of the
Italian language as well.
Thunderbird
made foreign
languages come
alive and global
service a reality
for Gloria
Kreisher '47.
Raised in Phoenix,
Kreisher graduated from the
University of California­Berkeley
in 1946. Returning
home for the summer, she
and her father broke down
the planned male-only admis­sion
plans for the soon-ro­open
AIFI' and she began her
studies in September, along
with one other woman. Soon
thereafter, she celebrated her
twenty-fiIst birthday-a
truly auspiciOUS way to kick
off one's Thunderbird experi­ence!
20 THUNDERBIRD
1974
Although she had majored
in Spanish as an undergradu­ate,
Kreisher did not have a
focus for her professional life
when she enrolled at
Thunderbird. However, that
Jacob K. Berman is self-employed as the
president of Unitrade International. He lives in
Old Greenwich, CT. Cindy Cotton Brady is a
product manager for Innovative Medical
Systems Inc. She lives with her husband,
Robert Brady, in Grand Haven, MiChigan.
Robert is president of George MorreU.
William E. Esch has been elected president
of the Northwest Shoe Travelers Association
for 1992. Next year he will become national
director of NSTA He lives in StiUwater, MN.
Donald Farrell is employed by Bradley
Printing Company in Des Plaines, Illinois and
recently traveUed to Japan to visit Japanese
SPRING 1992
soon changed. Foreign languages
came alive. Her Spanish jelled as
she came to feel truly comfortable
in the language. She expanded into
Portuguese and quickly gained pro­ficiency
in that language as well.
Complementing her rewarding stud­ies
in foreign languages was her
experience with the fiIst
International Studies professor at
AIFI', Dr. William L. Shurz, whom
she credits with launching her 42-
year foreign service career. Dr.
Shurz was familiar with the former
Bi-National Center, a State
Department office responsible for
several programs in Latin America.
With his support and encourage­ment,
she applied for and was
accepted by the State Department
After two years in the U.S., she was
transferred to Brazil in 1949, inaugu­rating
an international career which
subsequently led her to the highest
levels of the U.S. lnfonnation
Agency.
Attaining the highest levels of
responsibility in her chosen profes­sion,
Kreisher worked her way to
the top without any apparent diffi­culties
because she was a woman.
Attributing much of this to her deci­sion
to work in education, a profes­sion
traditionally employing
women, she believes that might not
have been the case in other career
paths. But for her, gender was not a
professional issue.
As one of our "originals," Gloria
Kreisher set a standard in her pro­fessional
and pelSOnallife for all to
emulate. Thunderbird motivated her
spirit and focused her life. She
believes Thirds are better prepared
for international responsibilities
than othelS. "The value of your
experience cannot be over- esti­mated
and the pelSOnal rewards
cannot be exaggerated." Although
now retired from active federal ser­vice,
she continues to set standards
of excellence in a variety of activi­ties
from her Washington, D.C
home. As a "first Third" she char­tered
a course for all of us to follow.
by James Stephenson '92
paper mills. The family welcomed their fourth
child, Michaela, on October 31, 1991. The fami­ly
lives in Glenview, n.. William B. Ford is the
general manager for government operations at
Stewart & Stevenson. He lives in Spring, TX.
Roland W. Gillis is vice president and senior
portfolio manager for Keystone Group. He
lives in Danvers, MA Tom Hartje is a manag­ing
director with Leo Burnett Advertising in
Hong Kong. He lives with his wife, Annie, in
Happy Valley, Hong Kong. Jerald Kostik is an
international business consultant for San Jose
International. He lives in Chicago, n.. Ernesto
R. Lau is a financial consultant for Lau and
Associates. He lives with his wife, Kathleen, in
Durango, CO. Jim McCarty is director of mar­keting
for BriHania Sportswear, Ltd., an appar­el
manufacturer in San Francisco. He lives in
Sausalito, CA Andries W. Mellema is presi­dent
and chief operating officer for Paccar,
Inc., an automotive manufacturing firm in
Mississaugo, Ontario, Canada He lives in
Toronto. Glynne D. Miller has been promot­ed
to vice president, Kenda Tire & Rubber
Company, Reynoldsburg, OH. Michael D.
Myers is an attorney with Jason and Myer. He
lives in Los Angeles, CA Michael R. Parker
is the vice president of sales for Home Medical
Equipment Company. He lives in Alamo, CA
David Sandel is a sales representative for
Reagan Equipment Company, a utility power
equipment firm in Pompano Beach, F10rida
He lives in Plantation, FL Jose M. Santos is a
district manager at Caterpillar America Co. He
lives in Santiago, Chile with his wife, Bambi;
daughter, Sabrina; and sons, Sergio, Anthony
and Sebastian. George J. Seltenreich is an
account executive for Merrill Lynch. He lives
in Monte Sereno, CA Bradley N. Stoops is a
business manager for Nordson Corporation.
He lives in Bay Village, OH. Frank F . Suchan
is a director of international sales with
Glasstech Inc. He lives in Perrysburg, OH.
Michael A. Thieme is corporate finance divi­sion
manager for The Long Term Credit Bank
of Japan, Ltd. in Tokyo.
1975
Keith R. Bovetti is a minister counselor for
the U.S. Department of Commerce. He lives
with his wife, Kayoko, in Fairfax, VA Ian D.
Campbell has retired from Sigmoil Resources
and is now an independent energy consultant
living in Lutz, FL Otavio Cardoso is a plan­ning
advisor for Esso Brasileira de Petroleo.
He lives with his wife, Teresa, in Rio de
Janeiro, Brazil. Roy DeMotte is a consultant
with dMT International Business Consulting.
He lives and works in Munich, Germany. Jane
W. Dodson Nims has been promoted to group
brands manager in the consumer products
divison of Reynolds Metal Company. She lives
in Richmond, VA Thomas W. Glaser is the
language curriculum coordinator for the Dade
County School for Advanced Studies. He lives
in HoUywood, FL John C. Grisham is the
president of Industrial Mining Company. He
was recently appointed to the National Coal
Council and is on the board of directors for
the National Coal Association. He lives in
Boardman, OH. Robert L. Janson is the vice
president of the international division at
Hardie Irrigation. He lives in San Diego, CA
Philip Matthai has relocated from Bangkok
to serve as the administrative officer, United
Nations Office in Tokyo. He is joined there by
his wife, Anna, and sons Thanos and Johann.
John S. McCullough is a trustee at United
Funding Services Trust in Concord, California
He lives in Fairfield, CA Sally McKey-Dry is
living in Nairobi, Kenya with her family. She is
busy with volunteer work, sports, and safaris.
Richard K. Ogawa is the president of JJ &
RR, Inc., a transportation firm in Honolulu,
Hawaii. He lives with his wife, Karen, in Aiea,
ID. Cramer H. Owen is the director, Middle
East, at Paccar Inc. He lives in Manama,
Bahrain. Ricardo J. Terrassais a program
manager for Storage Technology Corporation.
He lives in Northglenn, CO. Jorge J.
Verduzco is the executive vice president!
director of marketing for the International
Bank of Commerce. He lives in Laredo, TX.
1976
Christine M. Elmore is president and owner
of Elmore and Associates, Inc., an internation­al
insurance brokerage. She and her husband,
Tony, live in Rosemount, MN. Robert C.
Geddeis is the director of international sales
for Greenlee!fextron. He lives in ROCkford, IL.
Robert L. Gilbert is the vice president of
international operations for Manufacturers
Hanover Trust Co. in New York. He lives in
Chappaqua, NY. Laura Hendrick Kegel is
vice president of Florida Financial Equipment
and Design, a finn supplying furniture and fix­tures
for banks. She and her husband $Paul
Kegel '78%, live in Palm City, Florida Paul is
vice president of Kegel & Stilli, Inc. R. J .
Kailey is a national account manager for
Owens-Coming Fibe rglass Corporation. He
and his wife, Kristen, had a new son, Chamula,
in October. John and his family live in Olathe,
KS. Charlotte Kennedy Takahashi was
recently awarded the Tabor College Alumni
Merit Award for professional excellence and
community contributions. Cynthia Leidner
Muller is a vice president for J .P. Morgan. She
lives and works in New York, NY. Roman
Lubinecky is a production administrator for
General Dynamics Corporation in Pomona,
California He lives in Diamond Bar, CA Ken
A. McNeil is the president of Denver Brewing
Company. He lives in New Orleans, LA. Axel
H. Mees was promoted to vice president and
general manager of BMW of North America's
central region located in Chicago. He lives in
Schaumburg, IL. Robert T. Morris, Jr. owns
Watermaster of America Inc. He recently
moved his company to St Petersburg, FL.
Ronald B. Schuh is a pilot/captain for
Southwest Airlines. He lives in Scottsdale, AZ.
James K. Secunda is the president of
American Rehabilitation Inc. He lives in
Belmont, NC.
Reunion 1977 November 12 -15,1992
Sarah Blodgett Segura is the supervisor of
global business reporting for E. 1. Du Pont de
Nemours & Company. She lives in Wilmington,
DE. Terry Brahmsteadt works in sales for
Liberty Sash and Door, a window and door
supplier. He lives and works in Grand
Junction, CO. Carol A. Brittain is corporate
counsel for Applause, Inc., a toy and giftware
company involved in international markets.
She lives in Westlake Village, CA Barbara
Byrnes is vice president and controller of
Baxter Healthcare Corporation, a physical
therapy centers management finn in
Schaumburg, illinois. She lives in Evanston, IL.
Joseph A. Chertudi is a financial consultant
for Merrill Lynch. He lives with his wife,
Elizabeth, in Boise, !D. Michael D.
Christenson is an assistant professor of busi­ness
at Bethel College and Seminary in Arden
Hills, Minnesota He lives in St Anthony, MN.
Edward J. Cope is president and CEO of
Marine Accommodations, Inc., a finn provid­ing
custom interiors for ships. He lives and
works in Jacksonville, FL. John B. Cypher is
the principal associate, Chapler Associates
Advertising. He lives in Boulder Creek, CA
Hassan Dana is president of Dana
Corporation. He lives in Darien, CT. Laura
Freedman Pedrick is a sales representative
for the U.S. Chamber of Commerce in
Washington, D.C. She lives in Newport, R1.
Linda L. Gerson is president of Inter­marketing
Group, a licensing and marketing
consultancy. Her first child, Joel, arrived in
July. The family lives in Amherst, NH. Sandra
Jenkins is a field fmancial coordinator for
World Vision, Inc., a nonprofit relief and devel­opment
organization. She lives and works in
Monrovia, CA Gary J. Martin is vice presi­dent
for major gifts for the Children's Medical
Foundation, a hospital fund-raising organiza­tion
in Dallas, Texas. He lives with his wife,
Dr. Lynn D. Martin, in Lancaster, TX. James
McNamara was named president and chief
executive officer at New World Entertainment
Company in Los Angeles. Radoslav MIadineo
is a business planning manager for AlJergan
Inc. He lives in Irvine, CA Cynthia A. Oakes
is a district manager for Steelcase Inc., an
office furniture company. She has two chil­dren,
ages 5 and 2, and lives in Englewood,
CO. Francis J. Scully is the owner/manager
of Famas International Inc. He lives in Santa
Maria, CA. Robert M. Skidmore is western
regional sales manager for Shur-Lok
Corporation. He lives in Mission Viejo, CA
1978
Frances Aldrich Sevilla-Sacasa is a vice
president for Bankers Trust Co. She and her
husband, Eugenio, live in Coral Gables, FL.
Yasumichi Aoki is representative director
and general manger for Bongrain Japan K.K., a
food manufacturing finn in Tokyo. He lives
with his wife, lkuko, in Yokohama Peter
Asten is an account executive for Dean Witter
Reynolds Inc., a retail investment company in
Rancho Mirage, California He lives in Palm
Desert, CA Gail Beske is the director of plan­ning
and analysis for Northgate Computer
Systems Inc. She has a new daughter,
Stephanie, born in February, and a son,
Nicholas. Gail and her family live in Edina,
MN. B. Quentin Blunt is self-employed as the
publisher of the Broker Investment Guide. He
lives with his wife, $Joy Kovaleski Blunt '78%,
in Los Angeles. Joy is the vice president, new
products, for Applause. Lawrence F. Camp is
a vice president with the Maryland National
Bank in Greenbelt, Maryland. He lives in
Bethesda, MD. William A. Clinkscales is a
marketing manager for AGA He and his wife,
Alejandra and son Christopher, are living in
Caracas, Venezuela Darmy DeVito has served
temporary duties as commercial attache in
Czechoslovakia, Dominican Republic and
Saudi Arabia promoting U.S. exports. He
recently moved to the U.S. Embassy in Bogota,
Colombia to serve as a commercial attache.
Penny V. Ford is a financial consultant for
Merrill Lynch. She lives in Carmichael, CA
Lynn M. Garney is an attorney for the fum of
Morrison and Foerster. She lives and works in
San Francisco, CA. Rick B. Griffin is the vice
president for treasury management at
Continental Bank. He lives and works in
Chicago, IL. Ronald L. Jones is deputy direc­tor
of finance for the AC. Rochester Division
of General Motors. Involved in a program with
the C.1.S., he lives with his wife, Deborah, in
Bloomfield, MI. James A. Lavorato is the
president of Entertainment Equipment
Corporation, a distributor of motion picture
and cinema equipment in Buffalo, New York.
He and his wife, Wendy, live in East Amherst,
NY. Barbara B. Moore is vice president of
Englert of Colorado, Inc. She lives and works
in Commerce City, CO. Dennis J. O'Brien
works as a credit officer for First Bank
Milwaukee. He lives with his wife, Valerie, in
Wauwatosa, WI. Nicholas G. Papagalos is
self-employed in advertising with Papagalos
Associates. He has a new son, Aaron, born in
April. Nicholas and his family live in Phoenix,
AZ. John P. Peevey is an executive officer for
USAID in Abidjan, Cote D'Ivoire. His wife,
Yoli, is expecting a baby in June. John and Yoli
live in Abidjan. Jeb S. Syler is now serving as
Latin America manager for UNR-Rohn, a
Peoria, illinois-based steel fabricator. He will
be living in Mexico City with his wife, Dilia,
and their 4-year old daughter Ana Maria
Joseph H. Vogel is an assistant professor,
Department of Economics and International
Business, University of South Mississippi. He
recently published a book, Privatization as a
Conservation Policy: A Market Solution to the
Mass Extinction Crisis. He recently returned
from Brazil where he conducted research as
part of a Fulbright Scholar-Research Award.
John D. Walker is vice president and man-ager,
AsiaiPacific, for First American National
Bank in Nashville, Tennessee. He lives in
BrentwOOd, TN Shelley F. Walker is a
Spanish teacher at Page High School. She lives
in Brentwood, TN. Arnaud J . Wilson is a
logistics manager for United Parcel Service in
Atlanta, Georgia He lives with his wife, Betty,
in Alpharetta, GA.
1979
Mary Baron was recently appointed the resi­dent
dean of the University of Maryland's
Munich campus. She lives and works in
Munich, Germany. Mark R. Billhymer is a
network and data architecture consultant for
Metaphor Computer Systems. He lives in
Schaumburg, II... W. P. Boyle is self-employed
as a freelance consultant for international
development He lives in Falls Church, VA
Werner Brockmeier is first vice president for
Swiss Bank Corporation in Frankfurt,
Germany. He lives with his wife, Hildegard, in
Friedrichsdorf, Germany. Catherine M.
Ferris is a vice president for Citibank. She
lives in Tamarac, FL. Douglas R. Gerber is a
marketing manager for Eastman Kodak
Company dealing in photographic s upplies. He
lives with his wife, Anna Chen, in Hong Kong.
Jack D. Glen is an economist with the
International Finance Corporation. He lives
and works in Washington, D.C. Thomas
Hobson is vice president for capital markets,
Merrill Lynch Europe in London. He lives in
Hampstead, England. Tom Hofmarmer has
left the marketing field and is attending the
University of Zurich where he is in his sixth
semester of studying child psychology. He also
works part time at a school for the mentally
and physically retarded, does tutoring in com­puter
introduction to statistics, and translating
in German and English. Tom plans to go into
private practice counseling children. Arthur
F. Humphrey is an area manager in the Latin
America division of H.J. Heinz Company in
Coral Gables, Florida He lives in Miami, FL.
V.E. Jensen is the owner and chief executive
officer for Jensen & Associates, a sales agency.
He lives with his wife, Debi, in Concord, CA
William M. Jones is the joint interest and rev­enue
accounting manager for Newfield
Exploration Company, an oil and gas explo­ration
and production fum in Houston, Texas.
He and his wife, Dorna, live in Spring, TX.
Kyoung K. Kim is employed at Golden Key
Escrow Company. He lives and works in Los
Angeles, CA L. W. KIrby is a senior vice presi­dent
of investments for Dean Witter Reynolds
Inc. He lives in Albuquerque, NM. James R.
Kovaleski is a partner at Blickman Turkus
Inc. He lives in San Jose, CA Richard J.
Marcyes is the director of human resources
for Advanced Telemarketing Corporation. He
lives in Dallas, TX. Curtis L. Markel is cur­rently
enrolled at Colorado University Medical
School. He lives in Louisville, CO. Laurence
D. McGriff is a vice president with Health
Management Services. He lives with his wife,
Carole, in Houston, TX. Jorge O. Pena is a
loan officer for the World Bank. He lives in
Rockville, MD. Harlan M. Schottenstein is
a vice president for ENBE Ltd. He has two chil­dren,
8 and 5, and is a den father for a
Cub Scout troup. Harlan and his family live in
Columbus, OIL Ibrahim Sirtioglu is an agri­cultural
marketing specialist for the U.S.
Department of Agriculture. He lives and works
in Istanbul, Turkey. Victoria L. Sylvester is
the director of marketing and sales for
Industrial Marking Systems Inc. She lives and
works in Quebec, Canada Judith Taybi Cole
is an attorney/adviser for the U.S. Department
of State in Washington, D.C. She lives in
Columbia, MD. Michelle M. Vasey is the
director of marketing, Asia, Middle East and
Europe, for SeaLand Services. She lives and
Barbara Moore '78
Mary Baron '79
THUNDERBIRD SPRING 1992 21
• Updates
Fulfilling When Barbara Yunker Bettison
applied for admission to
a Role Thunderbird in 1954, she was
warned that there were not many
jobs open for women in foreign
trade. She was one of eight women
enrolled. She frankly admits that
Thunderbird was an opportunity to
meet her future mate-- and she did.
Standing in line the first day of
class, her husband-to-be, William L.
Bettison, Jr. '55, arranged to change
his concentration to the Far East so
he could stand behind her and get
acquainted.
Barbara came from a somewhat
cloistered background. She gradu-ated
from Scripps, an all-female
institution, with a degree in Spanish
literature. Her family believed it was
Barbara Y1knker Bettison '55
Women who try for
as much as possible
might not accom-plish
everything
they set out to do,
but the things they
accomplish are
often the most
important and
rewarding.
important for a woman to be well-educated
and able to talk with her
husband and his business associ-ates
knowledgeably. Her father, like
many from this era, felt that a
works in the Netherlands. Richard Waycott
is a general manager in the consumer products
division of Molinos Nacionales, C.A. He lives
in Miami, FL.
1980
Daniel R. Dalton is proposal manager for
Litton Applied Technology, a defense electron-ics
finn. He lives with his wife, Colleen
McKeighen Dalton '81, in Hayward,
22 THUNDERBIRD SPRING 1992
woman should not be expected to
add the extra responsibilities of an
outside job to her already demand-ing
family duties. In retrospect, she
is "shocked" that her father even
considered Thunderbird for her
graduate work because of the less-structured
environment she
encountered.
Barbara graduated in 1955 with
honors and as a contender for the
School's top scholastic award. Upon
graduation, Barbara, while respect-ing
her father's opinions, broke with
the traditions of his generation as so
many women after her would. She
moved to St. Louis with her husband
and found ajob as an assistant to
the export manager for Magic Chef.
She spent two years facilitating the
export of appliances to the South
American market but then quit to
become a mother.
In 1969, Barbara and her family
moved to Caracas, Venezuela when
her husband was transferred there
by Monsanto as vice president of
the Andean Group. The effects of
being transplanted into a foreign
culture proved to be too great a
strain on her marriage and the cou-ple
divorced in 1971. Barbara
moved back home to Southern
California with her four children
and devoted the next seven years to
raising them.
In 1978, she began work for
Smathers & Company, an invest-ment
advisory firm. She became a
vice president and secretary of the
board, working with asset alloca-tion
and mutual funds. The com-pany
was sold in 1989, and Barbara
retired for a second time.
To stay busy she now works in
real estate for Century 21 Results.
She does not mind that her life did
not encompass an international
career and says, "I am glad to see
the women of Thunderbird doing so
well today." Of her four children,
two have received Ph.Ds, one is a
civil engineer, and the other is a
manager with a rental car company.
Barbara has demonstrated that
women who try for as much as pos-sible
might not accomplish every-thing
they set out to do, but the
things they accomplish are often the
most important and rewarding.
By Steve Cooper '92
California Colleen is a self-employed consul-tant.
Carl D. Delnero is the director of inter-national
marketing and sales at the Veragon
Corporation. He lives in Houston, TIC Linda
L. Jaekel is self-employed as the owner of
Jaekel & Associates, a sales organization for a
consortium of consulting flnns. She lives and
works in Washington, D.C. Celena Kingman
is an import/export manager at Optronics, a
division of Intergraph, manufacturers of color
scanners and laser plotters. She lives in
Concord, MA. Kent Lupberger is a principal
investment officer for the International
Finance Corporation. He lives in Arlington,
Virginia with his family, induding a new
daughter. Andrew C. Marting is an export
logistics manager for Bunge Corporation,
exporting grain and grain byproducts to the
CIS. He has four children and lives in
Kirkwood, MO. John P. McKay is an associ­ate
director/market development manager for
Data & Management Counsel Inc. He lives and
works in Tulsa, OK Brian A. Murphy is a
development manager for CIGNA Worldwide
Inc. He lives in Houston, TX. Patrick L.
Pancoast is a managing director for the
Globecon Group, Ltd., a consulting rum in
Brussels, Belgium. He lives with his wife, Jean,
in Brussels. Ladislaus J. Perenyi is director
of corporate banking at Toronto Dominion
Bank. He is married to Lauren Suba. They live
in Bellaire, TX. Judith Wertheimer Kenley
had her third son in August, 1991. She and her
husband, James R. Kenley '80, live in
Noblesville, Indiana where James is the owner
of Kinley's Supermarkets, Inc. Russell Wild is
an editor for Rodale Press. Last year he wrote
and published a book, Boost Your Brain
Power which included an interview with
Thunderbird professor Robert Moran. He
serves on the editorial board of Young
Executive. He lives in Allentown, PA.
1981
Beatriz Andrade Bernasconi is an account
director atJ.W. Thompson, an advertising
agency in Paris, France. She and her husband,
Serge Bernasconi '81, live in Paris. Daniel
F. Bonilla recently established United Engine
Life Filtration International, an-independent
export management company. He lives and
works in San Diego, CA. Lauren Bonoff
Fessenden has a new son, Peter Lee, born in
May. Lauren, her husband, Hart, new son, and
daughter, Molly Hart live in New York, NY.
Joe Chapman is the owner and manager of
Top Treads, Inc. He lives in West Yorkshire,
United Kingdom. Shih-I Chou is vice presi­dent
for Masterdink Securities Corporation, an
integrated securities firm. He lives and works
in Taipei. Robert Damsky is the owner and
broker for Rosewood Paper Sales Company, a
finn involved in buying and selling industrial
and printing paper. He lives and works in
Charlotte, NC. Patrick J. Dolan is a vice pres­ident
for Kidder, Peabody, and Company in St.
Louis, MO. Knut Eriksen is a project manag­er
for Aker Omega, Inc., an offshore oil plat­fonn
engineering finn. He lives and works in
Houston, TIC Chrysanthe Georges
Gurganus is the director of marketing devel­opment
for consumer products at MCI
Telecommunications Corporation. She mar­ried
Marcus Gurganus in November, and they
live in Alexandria, VA. Robert S. Hans works
at Global Consulting Group, Inc. in North
Miami, Florida He and his wife, Patricia, have
a new son, Kevin Andrew, born in December.
Robert and his family live in North Miami, FL.
Dennis G. King is a merchandising manager
for Kroy Inc. He lives in Scottsdale, AZ. Ming­Chang
Liu is self-employed as the chainnan
of Taiwan Mycomp Company, Ltd. He and his
wife, Yu-Jin Cheng, live in Taipei, Taiwan.
Price C. Luber is self-employed as an inde­pendent
marketing consultant for Price Luber
Corporate Services. He works in Beaverton,
OR. Ronald J. Malak is a manager of internal
audits for Progressive Companies Inc. He and
his wife, Cynthia, live in Stow, OH. John
Matt-Gongora was promoted to national
sales manager at KTVK-TV3. He lives in
Phoenix, AZ. Andrew W. Milner is senior
vice president for international theatrical
sales, The Samuel Goldwyn Company. He lives
and works in Los Angeles, CA. Pierre L.
Olmos 81 is the director of Indal, a French
wine-distributing company. He lives in
Merignac, France. Robert J. Parker is an
assistant professor in the department of
accounting and finance at the University of
Manitoba He lives and works in Winnipeg,
Canada Douglas Red is general manager for
Chase Manhattan Bank N.A. He and his wife,
Kathryn, live in Taipei, Taiwan. Conrad M.
Terry is a customer service supervisor for
United Airlines. He lives in Oak Park, IL.
Ricardo Torres has been named as the new
country manager for Ecuador at Reuters
Limited. He lives and works in Quito, Ecuador.
1982
Reunion
November 12 -15
Robert L. Amsler works in the commercial
lending department of Central Fidelity Bank.
He and his wife, Julie, traveled on a mission to
Chile to help build a church near Santiago.
They live in Sterling, VA. Kimberley Atlemus
Guptill is a placement manager for Hewlett
Packard Company in Palo Alto, California She
lives with her husband, Rick, in San Jose, CA.
Diane J. Borhani is a managing associate for
Brooks International in Palm Beach,
California She lives in Carnelian Bay, CA.
Gary R. Brent is a professor of computer
information systems at Scottsdale Community
College. He lives in Phoenix, AZ. Filip J.
Buyse is a sales manager for Heidelberg­Harris
in Richardson, Texas. He lives in Plano,
TX. David M. Charron has been promoted to
a position in strategic planning at The Upjohn
Company. He also has a new son, Nicholas.
David and his family live in Kalamazoo, MI.
Coleman Chuen is a product manager for
Abbott Laboratories, a medical diagnostics
finn in Abbott Park, llIinois. He lives in Lake
Bluff, IL. Charles O. Coberly is an accoun­tant
with Williams, Young & Associates. He is
also an auto racer. Charles lives and works in
Madison, WI. Karen L. Coffin '82 has relocat­ed
to the Chicago area as an international
sales representative for United Airlines. She
lives in Mount Prospect, IL. Thomas R.
Curran, Jr. is an associate with Howard &
Howard Attorneys P.C., an international busi­ness
and corporate law finn. He and his wife,
Tracy Berglund Curran '82, live in Auburn
Hills, Michigan. Tracy is a member of the tax
staff at Bain & Company. Lyn Dignam Van
Hagt recently married Charles Van Hagt. They
now live in Paulshof, South Africa Earl B.
Douglas is the vice president of sales in Latin
America for Crockett Sales Company in
Dallas, Texas. He lives in San Antonio, TX.
Maureen A. Doyle is vice president, institu­tional
fixed income sales, for Menill Lynch
Capital Markets. She lives and works in
Chicago, IL. Elizabeth A. Evans is the owner
of Walter Evans & Company, a search and
financial services finn in Rock Island, IL.
Michael A. Featherstone is a vice president
at Chemical Bank. He lives in New York, NY.
Amy E. Flood has been promoted to vice
president, Valley National Bank. She lives in
Phoenix. Richard Fogth is a marketing man­ager
for International Forest Products. He
relocated to the Boston area in 1991 and has
el\ioyed his business travels to Asia His son,
Nathan, is now 11/2 years old. The family lives
in Waltham, MA. Elizabeth Griot Peterson
is the co-owner of Melton Inc., a transporta­tion
equipment company. She lives with her
husband, Robert, in Tulsa, OK. Kristen
Grischy Yarger is the personnel manager for
Teikuro Corporation. She lives and works in
Springfield, OR. Lawrence M. Gudis is a vice
president for the University of Phoenix. He
lives in Chandler, AZ. Leslie Harvey
Murdoch a securities stockbroker, has wel­comed
the arrival of a new son, Bel\iamin. The
family lives in Lititz, P A. Gina G. Henry is
president of World Friends, a lecture and tour
company. She lives in Nacogdoches, TX.
Steven G. Johnson is a senior credit manag­er
for L.B. Credit Corporation in San
Francisco, California He lives in Belmont, CA.
Stephen M. Kaye works in the custom house
brokerage/ocean imports division of Nippon
Express USA, Inc. in Boston, Massachusetts.
He lives in Newton, MA. James H. McGrath
is a vice president at IBJ Schroder Bank. He
and his wife, $Martha Phelps '82%, live in
Miami, FL. Elisabeth A Miller has returned
to school to earn a master's degree in Spanish.
She has been teaching Spanish at the commu­nity
college level and continues to live in
Providence, RI. Cheryl N. Moffett is the man­ager/
controller of Caribbean accounting for
Federal Express Corporation. She lives in
Miami, FL. Robert A Morris works as a con­tracting
officer for the U.S. Navy in
Washington, D.C. He lives with his wife, Kelly,
and daughters, Kristina and Karin, in northern
Virginia Lise Ovregaard Hain has a daugh­ter,
Laura, who is one and one-half years old.
Lise and her family live in Charlotte, NC. Lisa
Ann Pilati is a business unit manager for
Con wed Plastics, a manufacturing finn in
Roseville, Minnesota She lives in Minneapolis.
Cheryl Ririe-Kurz is self~mployed as a free­lance
marketer. She lives in Chicago, IL.
Debbie Rowland Markheim is vice president
of sales and international business for
Rollerblade Inc. She lives and works in
Minnetonka, MN. Mark R. Russell is the
director of project finance for Ahlstrom
Capital Corporation in Glens Falls, New York.
He lives with his wife, Nancy Carney, in
Queensbury, NY. Connie Saunders Poulsen
is a marketing and logistics manager for Avery
Dennison, a manufacturing finn in Monrovia,
California She lives in Encino, CA. Mary Beth
Spina-Wmter has started her own business in
Australia "Good thinking!" specializes in orga­nizing
educational seminars. She also plans to
promote outstanding Australian speakers on
seminar tours to the U.S. and Japan. She lives
in Melbourne. Arjan P. Van der Meer is a
data base director for EBID - Yellow Pages. He
lives with his wife, Danielle, in Rio de Janeiro,
Brazil.
1983
Tooradj Akhavan is the president of
Washington Trade International. He was
recently mentioned in Cosco Connection
Magazine. He lives in Woodinville, WA.
Donald R. Cascini has recently been promot­ed
to the position of south district director of
sales for Sallie Mae. He lives in Tampa, FL.
Scot A. Chamberlin is a district sales manag­er
for Kemet Electronics Corporation. He mar­ried
Jacqueline Joswig in December, 1990.
They now live in San Clemente, CA. Timothy
I. Cobb is manager, investor relations, for
Gavin Anderson & Company (Australia).
Involved in financial public relations, he lives
in Woolhara, NSW, Australia Belinda H.
Dedios is a financial analyst for Iron Mountain
Records Management in Los Angeles. She lives
in Playa del Rey, CA. Alain M. Deren is
employed in production management for
General Motors. The family welcomed the
arrival of a daughter, Alexandra, in January.
The family lives in Centerville, OR. Pamela R.
Di Meo is a desk officer for Morocco, Tunisia,
Yemen and Malta with the Peace Corps. She
lives in Washington, D.C. Clay B. Dickinson
is the Caribbean and Latin America regional
vice president, corporate acquisition and
development, for Holiday Inn Worldwide,
Atlanta, Georgia He lives with his wife
Solange in Marietta, GA. Judith A. Finer is a
senior administrator for Latin America and the
Caribbean at General DataComm, Inc. in
Middlebury, Connecticut. She lives in Shelton,
CT. Fredrik Folkestad has been promoted to
international operations controller in electron­ics
for Motorola Inc. He lives in Buffalo Grove,
IL. Donald W. Garwood is a reimbursement
analyst for the Hemet Valley Hospital District.
He lives and works in Hemet, CA. Maher
Hamdan is a manager of business planning for
Sony Corporation in San Diego, California He
lives in San Marcos, CA. Elizabeth H. Kramer
is an account executive for Katsin-Loeb &
Partners Advertising in San Francisco,
California She lives in Greenbrae, CA. Todd
Kramer is a marketing manager for Data Jeb Buffington '89
General Corporation in France. He lives with
his wife, Marie-Claire, in Paris. Mark F. is employed by
Layton is first vice president for Nationsbank
International Miami. He lives and works in Radiall SA in
Miami, FL. Ben Liao-Ru is a manager, sales,
treasury services for Toronto Dominion Bank, Prance. He says,
Taipei Branch. He lives in Taipei, Taiwan.
Thomas E. Lundgren is the northwest district ''The company is a
manager for Thoro System Products. He lives
in British Columbia, Canada Irma Magadan- European leader
Couto is a quality and internal control advisor
for Exxon Chemical Company. She lives with in passive compo-her
husband, Orlando, in Houston, TX. Martin
A. Mahowald is a business development man- nents research,
ager for Computerland Corporation. He lives in
St. Paul, MN. Kim Massey-Mueller is a self particularly in
employed owner of International Marketing
Services. She and her husband, Dennis, live in fiber-optics. Part
Orangevale, CA. June Eva Peoples is the
director of Advance Group, Inc., an interna- of the fun is keep-tionallife
science consulting group based in
Seattle, Washington and London. She lives in ing Up with the
Medina, WA. Margaret Peters Cook is direc-tor
of marketing for TLI International, an inter- techrwlogy . .. as
national advertising translation and interpreta-tion
firm. She lives with her husband, Charles, soon as I think I've
in Chicago, IL. J. Douglas Rafl'lives with his
wife, Beth, and 16-month-old son, Kevin, in gotten afeelfor the
North Tustin, California Doug is a sales repre-sentative
with Kennedy Machinery. Betsy terrain, the ground
Reese Sharp is a product manager at ADC
Kentrox. She had a son, Austin Robert, in shifts thanks to a
October. She and her family live in Portland,
OR. William A. Sholten is a vice president new development.
with First National Bank of Chicago. He lives
in Winnetka, IL. Gaylen G. Spear is president For an American,
of Spear Actuarial Services Inc. He has four
children and lives in Atlanta, GA. Russell F. a non-engineer,
Stahlak is a product manager responsible for
cost and scheduling of missiles and MD-ll trying to do this
fuselages for General Dynamics' Convair divi-sion.
He lives in San Diego, CA. Greg M. with my
Stevenson is a vice president of corporate
lending for the U.S. Bank. He and his wife have (improved, but rwt
two children and live in Bainbridge Island, W A.
Peter M. Terry is a foreign language teacher, perfected) French
coach and admissions assistant at Flint Hill
School in Oakton, Virginia He lives in is an interesting
Alexandria, V A. Trent Tripp is a partner in
Kansas City Imports, Inc., a firm involved in challenge. The trick
the buying and selling of used cars. The finn is
located in Kansas City, MO. Margo Zender- here is to remain
Wlviott is president of ZETA International, a
sportswear finn. She welcomed the arrival of a flexible . . . It's rwt
new daughter, Allyana, in October. The family
lives in Tiburon, CA. what one krwws
1984 that counts, but
Wtlliam C. Betts and his wife, George Ann, Iww willing one is
announce the birth of their son, Alexander
Compton, on September 25, 1991. The family to keep learning. "
lives in Shavertown, PA. David L. Beyer is a
travel agent for Carlson Travel Network. He
lives in Oakland, CA. Mary Boegner
McManus is a budget coordinator at
Southwest Missouri State University. She and
her husband, Loren, live in Springfield, MO.
Marianne Brandt is a member of Yves Saint
Laurent Parfum's European export team, man-aging
duty free markets in France, Belgium,
Luxembourg, Portugal, Spain, Italy, Greece and
THUNDERBIRD SPRING 1992 23
• Updates
Defining
her
world
"Start your own business and
define your own world. " Good
advice from a woman who didjust
that. Charlotte Kennedy Takahashi,
a 1976 graduate, fell in love with fel­low
T'bird Yasuhiro Takahashi '76,
manied and moved to Tokyo, prac­ticing
her belief that one's persona).
life must be right before a profe&
sionallife can be.
Finding a career in Japan in the
1970s was not easy. Takahashi
Charlotte Kennedy Takahashi '76
"[ am like a
bricklayer. ..
[built my
company
piece by
piece. I'm a
risk taker
but not a
gambler."
noticed a need for training to pre­pare
the Japanese to work overseas.
With a strong inherited entrepre­neurial
spirit and a female Japanese
partner, she founded Oak
Associates in 1980.
Takahashi and her firm have been
very successful. "I am like a brick­layer,"
she says. "I built my com­pany
piece by piece. I'm a risk taker
but not a gambler." Oak Associates
has grown from two employees to
30 providing human resources con­sulting,
recruitment, and croS&Cul­tural
training to a variety of
corporations and businesses.
Along the way she has encoun­tered
some resistance, but she
believes that women build their
own barriers. Takahashi describes
herself as the first female caucasian
entrepreneur in Japan and finds
Israel. She works in Neuilly, France.
Campbell K. Chaney has been promoted to
assistant vice president for Sutro & Company
where he specializes in bank stock invest­ments.
He lives in Hayward, CA. Jeffrey S.
Clapp is a consumer marketing director at
Preso Food Products Inc. in City of Industry,
California He plans to climb the north ridge of
Mt. Everest. Kathryn A. Curley is the inter­national
manager for NTC Publishing Group, a
Linco

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Full Text

The
International
IN THIS ISSUE
New Buildings Come Alive 2
Speakers' Platform 6
From Airplanes to Art 8
Campus News 9
A Look at the Best "B" Schools 10
Marketing Thunderbird 11
Footnotes 12
Backstage at the Olympics 13
Network 14
Updates 18
A Message from the TAA 34
Thunderbird Magazine
Spring 1992
Quarterly magazine of the
Alumni Relations Office of
The American Graduate
School of International
Management, 15249 N. 59th
Avenue, Glendale, AZ
85306 (602) 978-7135
TELEX 187123
FAX (602) 978-8238
Assistant Vice President for
Communication and Editor:
Nelda S. Crowell
Director of Publications and
Managing Editor:
Carol A. Naftzger
Communication Secretary:
Joann Toole
Design:
Pat Kenny GraphiC Design
Director of Alumni
Relations and Publisher:
Bobbie M. Boyd
Assistant Director of
Alumni Relations:
Michelle Olson
Alumni Relations Staff:
Janet M. Mueller
Executive Secretary/
Office Manager
Donna Cleland
Data Base Administrator
Lucille Censoprano
Data Entry Clerk
Jane Kidney
Secretary
Ruth E. Thompson
Administrative Assistant
Helen Grassbaugh
Receptionist
Thunderbird Alumni
Association 1991-92
Board of Directors
and Officers
Chairman of the Board
Jack E. Donnelly '60
President
Stephen K. Orr '79
Vice Presidents
Maarten Fleurke '79
Thomas D. Hobson '79
Martin E. Susz '79
Secretary
Bobbie M. Boyd
Ex Officio Members
Roy A. Herberger, Jr.
Richard Snell
Board Members
John C. Cook '79
George T. DeBakey '73
Webb F. Elkins '63
Stephen F. Hall '69
Linda J. Magoon '84
Bryan D. Manning '76
Larry K. Mellinger '68
McDiarmid R. Messenger '72
Peggy A. Peckham '74
Thomas A. Peterson '77
Carroll M. Rickard '56
H. Gene Wick '60
Daniel D. Witcher '50
Honorary Board Members:
Joseph M. Klein '47
Berger Erickson '86
On the Cover:
The World
Business! Administration
Building.
Photo by Tim Rogers.
What theworld is saying about Thunderbird
INTERNATIONAL BUSINESS­NOVEMBER,
1991
What large multinationals have
known for years, a growing number of
smaller U.S. corporations are just now
discovering: A quirky little business
school in the Arizona desert is a gold
mine of internationally oriented
employees .... " All U.S. business schools
teach young people to be aware of is
their own country," says Joel D.
Honigberg, president of J.D. Honigberg
International, Inc., a $10 million electri­cal
machinery exporter in Niles, ID. "No
one is teaching what the rest of the
world is like except Thunderbird" ...
And T'birds are exactly what many
savvy employers are looking for.
USA TODAY-JUNE 22, 1991
An interview with President Roy
Herberger was featured in the June 22,
1991 international edition of USA
TODAY. President Herberger discussed
what Thunderbird does to train stu­dents
to manage in foreign countries.
"To be global in the Thunderbird con­text
means you have to speak, read and
write the languages of the areas you
want to work in. You have to know their
cultures, their histories, their laws, their
religions. Then you make sure you
understand the accounting system of
that area, the trade-related issues and
the laws that affect that trade. "
NEW YORK TIMES-JUNE 11, 1991
Few American managers can claim
fluency in foreign languages, despite the
growing emphasis on globalization,
according to a survey done by Dunhill
Personnel System Inc. Dunhill found
that most American managers were not
"ready to compete globally," because
they did not even feel that language
skills were important and they lacked
"sufficient cultural understanding. " ... But
there are signs that changes are coming
in America, although slowly. At some
graduate business schools language
skills are now expected and encour­aged.
A rare few like Thunderbird have
always required language study.
LOS ANGELES BUSINESS JOURNAL­JANUARY
28, 1991
Thunderbird students learn not only
the fundamentals of international busi­ness
but are also familiarized with the
political and economic realities of other
countries from a historical and geo­graphic
perspective .... Global competi­tiveness
is where it's at, and
Thunderbird's goal is to equip its stu­dents
with the skills to compete suc­cessfully
in the increasingly complex
world market .... Headhunters world­wide
are well aware of the caliber of
graduates coming from Thunderbird.
MBA NEWSLETTER­NOVEMBER/
DECEMBER 1991
"I think Thunderbird is one of the
leading schools for language and inter­national
business. The nice things for us
is that the students are very broad in
their expectations as far as relocating­it's
very refreshing to find this willing­ness
to go anywhere in the world as
well as a down-to-earth attitude." That's
an assessment from Manny Sousa, who
recruits at Thunderbird for M&MJMars.
U.S. NEWS & WORLD REPORT­MARCH
2, 1992
Like remoras feeding off the scraps
left by sharks, small finns can dine well
off the lucrative overseas projects of
major U.S. contractors. The fare con­sists
of so-called offset agreements.
Now becoming more common, offsets
are appetizers-extras thrown into a
deal to persuade a foreign country to
spend millions on large projects from
planes to power plants .... Hundreds of
U.s. companies that do business abroad
have offset departments. But calling
cold will get you frozen out unless you
grasp the project .... Some business
schools offer more thorough courses.
Among the most prestigious is a three­week
$1,400 program taught by interna­tional
trade experts' at The American
Graduate School of International
Management in Glendale, Arizona
BARTER NEWS, SPRING 1992
Thunderbird is very proud of its inter­national
focus and reputation for teach­ing
students what the rest of the world
is like. The Thunderbird staff empha­sizes
that its credo is producing doers
rather than just thinkers. Graduates
take down-to-earth, roll-up-your sleeves
approach to business and are very help­ful
to one another.
ABC BUSINESS WORLD PROGRAM
DECEMBER, 1991
Thunderbird's well-known InterAd
class was featured in a December 1991
network broadcast of ABC Business
World. Students were shown giving
their presentations on Interad Day to
the judges in the Thunderbird Activity
Center. The presentations included
Kellogg's cereals in Russia, IBM PC2
computers in Bulgaria, and Hershey
chocolates in Japan. Curt Robinson,
Export Manager at Hershey, said, "It
wasn't just an academic approach
which you might expect in this kind
of environment. I thought they
(Thunderbird students) dealt with
things as they are, they came up with
relevant solutions, and recognized the
problems."
CNN INTERNATIONAL NETWORK (130
COUNTRIES) MARCH 29, 1992; CNN
BUSINESS ASIA MARCH 30, 1992; AND CNN
MONEYLINE (DOMESTIC) APRIL 1, 1992
President Herberger and Thunder­bird
student Jim DeAngelis were inter­viewed
in a March 1992 CNN network
story on graduate business schools'
increasing focus on international busi­ness
education. The story explored the
recent trend of American students who
are setting their sights on jobs outside
the U.S. and are attending schools that
focus on the global marketplace.
President Herberger commented,
"Major multinational, transnational
finns because of cost reasons are more
interested in students who are of that
particular nation because it will cost
them less to hire these students (and)
put them back in their home country."
New Buil"""" ...........
Come ......... ve
Violins, cultural blessings and Native American folklore
helped Thunderbird celebrate its new buildings
and new visions for the School.
On a balmy March evening,
more than 200 people gath­ered
to celebrate the comple­tion
of the first phase of
campus construction. President Roy
Herberger told the audience, "Today is a
milestone for Thunderbird in many
ways as we prepare to dedicate not just
one, but four new buildings.
"Right now, the 19 departments that
will soon be housed in this building [the
World BusinessiAdministration Building)
are scattered among five buildings-all
the way from Founders Hall at the north
end of campus to the development
office a quarter of a mile away at the
south end of campus. I don't have to tell
you what a difference this building will
make in our communication, our opera­tions
and our overall productivity.
"For this, we are forever grateful to
Joan and David Lincoln for their gift of
the wing of this building that bears their
name. They are two of the most con­cerned,
sincere people I have ever had
the privilege of knOwing."
"We have a dedicated and talented
group of faculty members who are here
largely because they truly eI\ioy the stu­dents
and the intellectual stimulation
that Thunderbird offers. Faculty of all
three departments now have modem
well-equipped offices-the kinds of
offices that are designed to keep good
faculty here, hire the best of additional
new faculty and allow them all to do
their jobs well."
Dr. Herberger acknowledged the gen­erosity
of AT&T, Clarke and Betty
THUNDERBIRD SPRING 1992
Nelson, and the Tenneco Corporation
for their support of the new lecture
halls. Patti Bums Boyd '77 and the
Bums Family Foundation along with
The Upjohn Company were also singled
out for their contributions to confer­ence
rooms in the new World Business
facility.
On April 10, a public grand opening
was held with a Native American art
show, craft demonstrations and food
booths. Guests spent the afternoon
attending Native American Indian pro­grams
focusing on the Thunderbird in
Indian folklore through storytelling,
dance and song and a multimedia pre­sentation
by the Heard Museum. The
event was arranged and hosted by
Thunderbird students under the direc­tion
of Carol Terwiller and the Foreign
Student Advisor Office.
With the dedication of these new
buildings the campus takes on a new
look that launches the School into an
era of significant leadership for the 21st
century. The buildings are: the Joan and
David Lincoln Administration Wmg, the
AT&T Auditorium, and the World
Business Wing, which are part of the
newest of Thunderbird's buildings; the
International Studies Building, which
opened in October, 1991; the new resi­dence
hall, which was opened to stu­dents
in the summer of 1991; and the
new Lecture Hall building, which
includes the Tenneco and the Clarke
and Betty Nelson Lecture Halls, and
opened for the fall 1991 semester.
These new buildings do more than
just provide better office space and liv­ing
quarters. For the occupants of the
Joan and David Lincoln Administration
Wmg, it means closer cooperation and
better communication among all the
administrative units.
The AT&T Auditorium, along with
adjoining conference rooms in the
administration wing, equips Thunder­bird
with more modem meeting space.
The Tenneco and the Clarke and Betty
Nelson Lecture Halls are case-style
classrooms which facilitate discussion
and enable closer interaction between
the professor and students.
A parade oj inter- theirname. (center)
national flags Van Jin offers a
(above) carried by Chinese blessing.
Thunderbird stu- Other cultural bless-dents
marked the ings were offered by
start oj the opening students Xavier
ceremonies. (Jar Ossio, Bolivia; Syed
left) David C. and Rizvi, Pakistan;
Joan Lincoln cut and Sunita Klwsla,
the ribbon to dedi- India. (nearleft)
cate the Guests enjoy the
Administration evening's jestivities
Wing that bears in the tobby.
THUNDERBIRD SPRING 1992
THUNDERBIRD SPRING 1992
The new World Business Wing gives
faculty and staff in the World Business
Department greater accessibility to stu­dents
and more interaction among col­leagues.
The faculty of the International
Studies Department enjoys this same
kind of comfortable work environment.
The World Business Wmg also features
The Upjohn Company Conference
Room and the Burns Family Found­ation
Conference Room.
A number of people and organiza­tions
have made all these milestones
possible:
JOAN AND DAVID LINCOLN
Since the inception of the School, the
Lincoln name has been associated with
Thunderbird. John C. Lincoln was one
of the founding trustees of the School,
and since 1977 his son David has served
as one of the most active members of
the Thunderbird Board of 'frustees. One
of the most enthusiastic standing ova­tions
in Thunderbird history occurred
when David Lincoln was introduced as
the man who, with his wife, Joan,
funded the new computer building that
carries their name. Now, they have
made an even greater mark on the
School. Their contribution of $1 million
to the Administration Wing results in
significantly improved services to stu­dents
and vastly greater administrative
productivity and communication.
AT&T
A $300,000 grant for the AT&T
Auditorium, is part of a larger partner­ship
between AT&T and the School that
has involved nearly every aspect of the
institution. This gift, combined with an
earlier gift of computer and networking
equipment brings AT&T's total contribu­tion
to Thunderbird to more than $1
million since 1986. The company
employs nearly 50 Thunderbird gradu­ates,
has supported faculty externships,
and received the Thunderbird Award
for Global Excellence in 1990.
CLARKE AND BETIY NElSON
A modern tiered lecture hall was
made possible by a grant from Clarke
and Betty Nelson, whose daughter Lyn
graduated from Thunderbird in 1988
and son Charles graduated in 1981.
TENNECO
Another tiered lecture hall is the
result of a donation from the Tenneco
Corporation, headquartered in Houston,
Texas. Both lecture halls have fmely
tuned acoustical systems and feature
state-of-the-art audio-visual equipment.
THE BURNS FAMilY FOUNDATION
One of the conference rooms in the
World Business Building was made pos­sible
by a grant from the Bums Family
Foundation. Patti Bums Boyd is a 1977
Thunderbird alumnus and assistant vice
president of the Bancwest Mortgage
Corporation.
THE UPJOHN COMPANY
Another conference room in the
World Business Building was made pos­sible
by a grant from The Upjohn
Company. With 13 Thunderbird alumni
employed, The Upjohn Company has
been important to Thunderbird for
many years.
Early in 1989, President Herberger
and the Board of Trustees began the
foundation of the first capital campaign
in the history of the School. During the
These buildings are just a symbol
of the leadership role the School
will play in global
business education
and of the greater
changes that are
taking place at the
School both here
and abroad.
I>r. Roy A. Herberger, Jr.
following two and a half years, the ini­tial
efforts generated more than $9 mil­lion
in pledges and contributions,
including two million-dollar gifts-the
first in Thunderbird's history. The
gift from the Lincolns is now a tangible
reality. Alumnus Merle Hinrichs has
pledged the other $1 million for con­struction
of the Asian Sources Media
Group/Information Center, a high-tech
building that promises to be the library
of the future. The center, slated for con­struction
later this year, will include the
Barton Kyle Yount Memorial Library
collection and provide a whole new
spectrum of information and data
retrieval, continuing Thunderbird's
leadership role in global education. •
THUNDERBIRD SPRING 1992
Ethics in Medicine
Conflicts sometimes exist between cultures
and the new technology.
Suppose your 14-year-old son
has a brain tumor. The tumor
has not metastasized and a
drug is available that offers a 95
percent cure rate. The drug will cost $1
million. Would you pay the price?
Should a third party pay the expense?
Should the pharmaceutical company
who paid $150 million to develop the
drug charge $1 million for a single dose?
The answer depends on who you are.
These questions and others were
raised by Dr. Kenneth Iserson, who lec­tured
on "Deadly Dilemmas: Bioethical
Conflicts Between Cultures and the
New Technology." He was invited to
speak by the Charles Olin Norton
Memorial Lectureship in Corporate and
Business Ethics. Dr. Iserson is the direc­tor
of the Arizona Bioethics Program at
the University of Arizona and is coedi­tor
of Ethics in Emergency Medicine.
Cultures, subcultures and individuals
have differing values concerning
biotechnology says Dr. Iserson. The sci­entist
values the thrill of discovery and
knowledge. The hospital community
values public relations, providing spe­cialized
care, and building an environ­ment
to recruit specialists-all ways to
meet the competition. The political
community values depends on the val­ues
of the voters. The business commu­nity
values making a profit, and
recouping investments. They don't want
to pay for health care and subsidize oth­ers.
The question becomes - Whose
responsibility is it to provide health
care? The individual, the medical com­munity,
scientists, businesses, or third­party
payers? Right now, the
bureaucrats and administrators make
the decisions.
Dr. Iserson compared medical treat­ment
in a number of countries. In
France, patients never question the doc­tor.
American patients place a high
value on autonomy, especially in med-
6 THUNDERBIRD SPRING 1992
ical care. Social welfare is practiced
everywhere except the United States,
and personal autonomy is often sacri­ficed.
The ethical considerations of death
vary from culture to culture. Being
declared brain dead is a fairly new sig­nal
of death initially standardized by
Harvard, according to Dr. Iserson.
"Japan does not recognize brain death,"
says Dr. Iserson. "There is a fight going
on between medicine and religious
beliefs. Denmark has been using a venti­lator
to sustain life longer than anyone
Dr. Kenneth Iserson
but they are struggling with the concept
of brain death as well. "
The British model of national health
care limits the delivery of three tech­nologies
to its elderly patients: CT
scans, renal dialysis and providing food
through a catheter. These are capital
intensive procedures and limiting their
use has cut medical costs, but what is
the cost in pain and suffering to patients
and families?
Another hotly debated topic right
now is genetic screening. Again, the
value is in the eye of the beholder.
Voluntary prenatal screening can
reduce the incidence of Tay-Sachs and
other genetic disorders. But what if
your insurance company tests its poli­cyholders
for cells that are markers for
aging. If you are 26 and your cells are
62, will the insurance company still pro­vide
you with coverage?
These ethical issues are not easily
solved and Dr. Iserson says society has
to make the choices. "Unfortunately,
people get diseases. It's unfair when
they're not treated equitably," he says .•
CN
"The value of
a drug or
medical
procedure is in
the eye of the
beholder.
Are you a
developer, a
seller, a user or
a recipient?"
Speakers' PlatfoITIl
Southeast Asia, China and
international business tOPics are offered
by guest lecturers.
THE ASIAN CLIMATE
Washington SyCip, known as "Asia's
wise old owl," shared his wisdom with
Thunderbird students recently. SyCip is
the chairman of SGV Group, the largest
accounting firm in Southeast Asia. He
spoke on the economic and political cli­mate
in Southeast Asia SyCip says that
the developing
countries that have
followed a prag­matic
approach to
economic growth
have been the most
prosperous. This
approach calls for
political stability,
support of the fam­ily
nucleus, commu­nity
development,
and steady move­ment
toward politi­cal
freedom after Washington SyCip
hunger and literacy
are conquered. "It
is not by accident that the Philippines,
with the slowest growth rate in the
region, is also the most westernized," he
says.
SyCip points out that the Japanese
have promoted development in
Southeast Asia as well, and enjoyed
more success in trade and investment
with their Asian neighbors than with
European and American companies. "In
spite of all the talk about globalization,
American and European companies
were slow to follow the Japanese strat­egy
of producing in each country items
on a global scale for export worldwide,"
he says.
SyCip sees China "as the one very
major and rather unpredictable factor
in Asia" The Chinese are very entrepre­neurial
and many will work for a com­pany
for two or three years and then go
into business for themselves. They are
also very pragmatic and much more
willing to take risks than many of their
Asian counterparts.
CHINA'S ECONOMIC PLAN
Ambassador Xue Xian Wang, counsel
general of the People's Republic of
China, discussed China's economic plan
with Thunderbird recently. China recog­nized
the importance of world trade and
economics 10 years ago when it devel­oped
a 50-year plan to reach the per
capita income level of the
industrial countries. As a result,
China's GNP has grown an
average of 10 percent every
year for the past 10 years. If it
continues at that rate, China's
GNP could be the size of seven
Japans by the year 2010.
Wang believes that China's
status as a most favored nation
should remain in place. He sees
the economies of China and the
United States as complemen­tary
since China is labor inten­sive
and the U.S. is capital intensive.
On the subject of trade, China opened
its door to international trade 20 years
ago, and Wang insists that the door will
remain open. China has approved direct
foreign investment of $47 billion by
37,000 firms. The United States cur­rently
has 1,800 firms with $5 billion
invested in China
Looking toward 1997 and the status
of Hong Kong, Wang feels it is in China's
best interest to leave Hong Kong alone
and let its wealth spread inland. China's
strategy is to develop the coastal zones
first and let privatization expand west­ward.
When asked about the environment,
Wang explained that "China is strongly
against any environmental exploita­tion."
The country has outlawed any
new project that does not contain mea­sures
to protect the environment.
However, he did admit that coal is
widely used because there is no practi­cal
alternative at this time.
Wang describes China as "neither
communist nor capitalist We like to call it
socialist with Chinese characteristics."
KEY ISSUES SERIES
"Key Issues in International
Business" is the theme for a series of
prominent business speakers invited by
Dr. F. John Mathis to speak on a variety
of issues. A diverse guest list gave stu­dents
a wide range of ideas and topics
to choose from during the semester.
Martha Seger, former Federal
Reserve Board governor, was the inau­gural
speaker. While discussing how the
actions of Congress affect business,
Seger said, "Educating the folks in
Washington about how their actions
affect business is the most important
key issue after basic survival. Congress
has a tendency to look at things in a
very narrow compartmentalized way­trade
issues go to the trade committee
for a trade solution. Issues need to be
looked at on a broader basis ... because
if an issue is not identified as a trade
issue, then it is not discussed as one,
even though it may make U. S. business
less competitive."
Seger also discussed Japan and its
trading tactics saying, "Trade should be
a two-way street and not a tool of eco­nomic
warfare." She cited the example
of how a highly efficient retailer, Toys R
Us, took 11 years to break into the
Japanese market.
Shelby Yastrow, senior vice president
and general counsel of McDonald's
Corporation, offered his thoughts on
the environment. Three years ago his
company was barraged with criticism
from all directions because of
McDonald's use of plastics and its effect
on the environment. Today, McDonald's
is the recipient of an environmental
award from the president and is asked
by countries, press and the government
for advice on environmental proce­dures.
How McDonald's got from there
to here was the subject of Yastrow's
speech. His advice-uNo project can
succeed unless there is a genuine com­mitment
to do it right. Trust the market­place.
If you do the right thing, they
(customers) will come. If you do the
wrong thing the market will let you
know." He also pointed out that no con­frontational
issue can be managed by
anyone unless you can see the issue
from the other person's shoes. •
Speakers' information is cO'YfI,piled
from articles appearing in DasTor
during 1992.
THUNDERBIRD SPRING 1992
• Trustee Profile
From Airplanes to Art
Dr. Mae Sue Talley helped build a Fortune
500compan~servedunderfourpr~iden~
around the world, and still found time for
gourmet cooking.
When you meet Mae Sue
Talley you know right off
that she is a woman who
knows her own mind and
how to get things done. She commands
inunediate attention and respect yet she
has a very feminine voice and a gra­cious
presence.
Dr. Talley is a woman who does not
recognize gender barriers. She says she
never encountered problems being a
woman-even in the 1940s when she
started her own company, Talco
Engineering. "I always thought, 'I'll do
my job and do it well,'" says Talley.
Talco was located in Hamden,
Connecticut and employed engineers
and draftspeople doing work for the
aeronautical industry. The company
developed and designed
the first aircraft ejection
seat and served as the
exclusive agent for the
product. Talley's husband,
who was in management
with another company,
left to join Mae Sue as co­owner
of Talco.
Talco was eventually
sold to a large conglomer­ate,
but the Talleys
retained the rights to the
ejection seat and founded
Talley Industries, building
it into a Fortune 500 com-
During this time, the Talleys' two chil­dren
were attending a school in
Connecticut begun by faculty members
from Yale. Because there was nothing in
Arizona that could compare scholasti­cally,
Talley started a school in Phoenix
in 1960, known as the Talley Academy.
"There was a need," says Talley. "People
were looking for a better education for
their children." The school is now
known as Phoenix Country Day School,
one of the leading private preparatory
schools in the United States.
In 1978, Mae Sue's husband died "sud­denly
and quite young," and Talley
decided to seek new horizons. She
knew communication and the media
and had an excellent knowledge of the
corporate and education worlds. It was
a natural progression
for her to become
involved in the public
sector.
pany. Dr. Mae Sue Talley
The Talleys' business
Her service in gov­ernment
is extensive
including many presi­dential
appointments
on advisory commit­tees
ranging from
public diplomacy to
consulting for the
National Aeronautics
and Space Admin­istration.
In her most
recent appointment
she served as private
sector coordinator for
required trips to Arizona to set up a test
track for the airplane ejection seat and
to work with the military in Arizona.
"We fell in love with Arizona," says
Talley, so they decided to spend winters
in the desert community. This decision
was a definite plus for the state.
Talley added the Castle Hot Springs
Hotel, a famous resort, to her holdings.
In 1965, she became editor and pub­lisher
of The Arizonan, the state's oldest
newspaper originally published in fron­tier
territorial days.
8 THUNDERBIRD SPRING 1992
Latin America and the Caribbean for the
Agency for International Development,
U.S. State Department.
As commissioner for the U.S.
Commission on Public Diplomacy,
Talley spent five years traveling around
the world to visit embassies and evalu­ate
USIS programs. "I have a tremen­dous
respect for foreign service
personnel," says Talley, "particularly the
women. They make many sacrifices
that are unknown to the public. There is
little health care available, children
By Carol NaJtzger
often must come to the states for their
education, and there is always the
threat of terrorism. They also frequently
spend their own money to entertain vis­iting
VIPs." These observations led
Talley to work hard for better appropri­ations
for the foreign service sector.
Talley is also interested in women in
the military and spent much time seek­ing
and obtaining equal status for
women in the armed services, particu­larly
in the areas of housing, pay and
nontraditional military activities. She
served on an advisory team sent to
Annapolis to help the transition in
admitting women to the academy. "I
remember the men threatening to throw
their class rings away because they
thought the academy would lose sta­tus,"
says Talley. "I also remember a
woman who graduated number one in
her class at West Point."
Talley also found discrimination in
the United States Information Agency.
At one time there were no female public
information officers in the ranks. By the
time she left the USIA, two women held
this office. "Today the government and
military provide good opportunities for
women," says Talley.
On a personal level, Talley has never
experienced gender barriers although
she has observed serious discrimination
practices in many countries she has vis­ited.
She attributes this to the positions
of authority she has held throughout the
years and says everyone always took
her seriously. "When you sign the pay­checks
and provide the jobs, you won't
be getting harassment from men," she
says. "I never had a problem. Beginning
in the 194Os, I started my own company,
newspaper, and hotel and built two
major companies by my middle years.
This gave me confidence."
Talley's life has also been filled with
learning. Along with academics, she has
studied painting and sculpture in New
York, Connecticut and Arizona and
serves on the boards of many civic orga­nizations,
devoting time to the arts and
women's issues. She has also studied at
the famed Cordon Bleu in France.
Mae Sue Talley retired recently but is
still involved as an advisor to the USIA
and the military. She keeps close ties to
the nongovernment side of Washington,
D.C. as well, splitting her time between
there and Arizona. She is a member of
the board of trustees at Thunderbird
and, as might be expected, is lobbying
strongly to recruit more female mem­bers
to the board. •
- Campus News
Career Services
Study Under Way
The Career Services Center extends
thanks to the more than 1,200 alumni
who returned the Career Services
Center's Career Network Survey
recently. All the data from the surveys
are being entered into a database to
determine in a systematic manner what
alumni perceive as their needs as well
as what resources they have to offer
other alumni and students.
When asked about being a resource, a
majority offered to provide assistance
to current students both as a class
resource and in career and/or company
issues. Alumni are willing to participate
in programs either on campus or in
their own geographic area Another sig­nificant
percent offered to be a
resource to the School by providing
information about the company for
which they work, sending articles for a
clipping service, or being included on
the Resume Book mailing list.
Skills and characteristics needed for
particular job functions are particularly
important for job seekers to know.
T'birds cited communication skills,
both in a second or third language, as
well as in the native language as criti­cally
important. Also in the top five list
of skills were flexibility, persistence,
motivation and the ability to handle
more than one task at a time. The skills
and qualities listed by alumni as impor­tant
to specific job functions were
incorporated in a pilot career manage­ment
program for entering students
started this spring.
In the job search area, the most fre­quent
advice was, "Be persistent. Wait
for the position you really want. "
Responses on the survey indicate
alumni interest in having chapter work­shops
on career-related topics. Some
even volunteered to assist! Other areas
of interest were in career advising by
telephone and information related to
discrete topics, either functionally or
geographically related. Having career­related
articles/advice available to
alumni was also a high priority. By far,
the most often cited need from alumni
was the need for networking resources.
That skill continues to be of great
importance to alumni and students in
conducting business as well as in the
career management field.
By Pam Unternaehrer '91
Director of Student and Alumni
Career Services
Executives and
CEOs from 25 com­panies
participated
in an Executive
Exdw:nge on campus
as part of the annual
World Business
Advisory Council
meetings. Divided
by industry and
experience,five pan­els
were assembled
to discuss the differ­ent
career fields,
employment oppor­tunities
and trends
within today's
industries. Students
were able to attend
two panel sessions.
Above is Bernard
Rethore, president,
Phelps Dodge, with
T'bird student David
Seligman.
Need Banking Information?
Dr. John Mathis, chair of the World
Business Department, announces a new
electronic forum-the Thunderbird
International Banking Institute Bulletin
Board. Its purpose is to encourage and
facilitate the free exchange of informa­tion
between the international business
community and the students, alumni
and faculty at Thunderbird.
The bulletin board can be accessed
with a PC and modem and costs the
charge of a telephone call. It accepts a
rate of up to 38,400 bauds per minute.
Information will include case studies,
resumes, jobs, the Thunderbird Inter­national
Banking Institute newsletter,
and an international trade data base.
"We encourage businesses who have
need of international-minded skilled
personnel to download and review the
resumes found here," says Dr. Mathis.
Dial (602) 978-7833 and see for your­self.
Dr. Mathis welcomes comments on
the content and format of this new elec­tronic
communication concept. _
THUNDERBIRD SPRING 1992
Advertisement for Thunderbird, U.S News and World Report, March 23, 1992
Look at the best "B" schools in the u.s.
Then meet the best in the world.
THUNDERBIRD
The American Graduate School Of International Management
As the oldest and largest graduate
school of intemationalmanagement
in the world, we don't mind not
being listed in this magazine's
compendium offine schools­because
dlis is a listing of schools
offering the M.B.A. We are
The American Graduate School
ofIntemational Management
known dlroughout dle world
as Thunderbird.
Widl the experience of 45 years
in global education we offer the
M.I.M., the Master of Intemational
Management degree, instead of
thestandardM.B.A.ln fact, we have
been teaching globalization when
others were asking why.
We rank at dle top to dle more
than 23,000 l1lwlderbird graduates
who earned dleir M.I.M. degree,
and the 9,000 companies in 50
U.S. states and 133 COWl tries where
they hold leadership positions.
The business world today - and
most certainly tomorrow - belongs
to those widl a global perspective.
It's the kind of global perspective
The American Graduate School of
Intemational Management has been
offering to American as well as
Asian, European, Latin American,
Middle Eastern, and African
graduate students for more dlaJl 45
years (25 years ahead of any other
business school).
The M.I.M. provides a unique
competitive edge for your company
or for your career-domestic or
foreign. Wherever you seek to
compete, you owe it to yourself to
learn more about dle Master of
International MaJlagement. There's
a world of difference.
THUNDERBIRD
THE AUTHORIlY
ON GLOBAL EDUCATION
Office ofInfonnation and Communication · 15249 North 59th Avenue . Glendale, Ariwna 85306 • (602) 978-7114
Marketing the Authority
on Global Education
Top students and corporate
awareness are priorities.
Creating new markets for
Thunderbird graduates, mak­ing
the corporate world aware
of the School, and recruiting
top-notch students are top priorities for
Thunderbird. The School formed a mar­keting
task force 18 months ago with
representatives from every area of cam­pus
to address these issues. The group
is actively working to promote the
image of the School and enhance the
MIM degree with the assistance of mar­keting
consultant Bob Whitt, Marketing
Mercadeo International. Since its incep­tion,
subcommittees in advertising and
international marketing have been
formed to increase awareness of
Thunderbird and to market overseas to
reach foreign students and companies.
The ad on the opposite page ran in
U.S. News & World Report's annual
issue on top-ranked graduate schools in
March. The majority of people who
responded to the ad said they had been
interested in Thunderbird for some
time, and the ad prompted them to call
for information and application.
A pilot program has started to collect
information from foreign students to
aid Thunderbird in marketing abroad.
Focus groups were conducted for
Kathryn Vegso,
center, director oj
special projects,
leads an alumni
Jocus group.
Belgium, France, Germany, and the UK
to learn how these students discovered
Thunderbird, sources of information
about the School, advertising, input on
open houses, and sponsorships.
Another strategy to increase aware­ness
of the School is the European
Open Houses held in London, Brussels
and Frankfurt. These receptions were
designed as information sessions
to market the many aspects of
Thunderbird-in particular, student
recruitment, graduate employment,
internships, and executive education.
Invitations were mailed to more than
2,000 corporations, companies with
international connections, and alumni
in the European area. Dr. Roy
Herberger spoke on international man­agement
education at all three events.
They were held at the Hotel Metropole
in Brussels on May 25; the Cafe im
Kurpark, near Frankfurt on May 26; and
the Royal Aeronautical Society, London
on May 27.
To gather information, the Career
Services Center recently completed a
survey on global hiring needs and
recruiting practices. This study identi­fies
the areas that employers view as
most important, and provides a profile
of the ideal managerial candidate for a
global business management assign­ment
(See Thunderbird, Winter 1992).
In the second phase of this survey the
Career Services Center has asked com­panies
that hire both MBAs and T'birds
to rate their performance without iden­tifying
Thunderbird as the client. This
will provide a comparative ranking on
how employers perceive the relative
value of schools.
The Office of Admissions has insti­tuted
a Campus Ambassadors program
to market the School to prospective stu­dents.
The ambassadors are student vol­unteers
"self-led" with administrative
'Hii "ous ..... NK SCANDAL: INCUMBENTS ON THE RUN
GRADltKfrstroOlS
I~ I
aUIIN"'. LAW.'!lUDICINI . INGIHUIINO
"LUl l SIX LlalRAL AUS PROGRAMS
advisors. Their areas of responsibility
are tour and office management, special
events scheduling and arrangements,
the new student phonathon and new
projects. Tours for prospective students
are scheduled on Mondays, Thursdays,
and Fridays at 12:15 p.m .. The Campus
Ambassador Office takes requests for
information by phone, answers ques­tions,
and sends personal follow-up let­ters
to prospective shtdents who have
toured the campus.
Additionally, for the first time ever,
the Board of Directors of the
Thunderbird Alumni Association
extended an outreach program to
alumni worldwide. As tangible evidence
of the association's new initiatives,
alumni were provided with an opportu­nity
to have direct input into the
School's strategic planning process.
·Thunderbirds in Chicago, New York,
Washington, D.C., Los Angeles, San
Francisco, Phoenix, Atlanta, Miami,
Seattle and London hosted focus group
meetings. While recognized as only a
beginning, the board is dedicated to fur­ther
developing this process through
innovative programming. C.N. •
THUNDERBIRD SPRING 1992 11
- Footnotes
WHO WILL YOU VOTE FOR?
With presidential elections just
months away, Thunderbird would like
to hear from you regarding the candi­dates.
The summer 1992 issue of
Thunderbird magazine willl feature
Letters to the Editor expressing your
views on the presidential hopefuls and
their positions on trade issues. Let us
hear from you!
SCHOOL AWARDED CONTINUED FUNDING
Thunderbird has received grant
award notification from the U.S.
Department of Education that two pro­grams
will continue to receive federal
funding for a second year. The progams
are the Master of International Health
Management degree program and the
Thunderbird World Trade Center­Orange
County Intemationallnternship
program. The total federal funding of
$82,000 represents 29 percent of the
total cost of the combined projects.
ENVIRONMENTAL ISSUES
Thunderbird has introduced a paper
recycling program on campus. White
paper and computer paper will be recy­cled
in all departments and offices.
Thunderbird has been actively involved
in recycling for three years, says George
Cook, coordinator of the School's pro­gram.
Other items being recycled are
aluminum, newspaper, glass, tin cans
and cardboard.
BOARD ELECTS NEW TRUSTEE
Dr. Ronald L. Goode was elected to
Thunderbird's board of trustees at their
March meeting. Dr. Goode is the corpo­rate
senior vice president and president,
international operations, of Searle. As
president of international operations,
he has total profit
and loss and day­to-
day operational
responsibilities for
Searle organiza­tions
in over 100
countries world­wide.
The network
encompasses more
than 4,500 employ­ees
and 12 manu­facturing
sites. Dr. Goode is a trustee of
Mercy Ships International, a member of
the board of directors of International
Reach, and a trustee of the National
Foundation for Infectious Diseases.
12 THUNDERBIRD SPRING 1992
TOWER TO BE STUDENT CENTER
Plans are under way for remodeling
the former air field tower and World
Business building into a new student
center. Michael Byron, an interior
designer before becoming a Thunder­bird
student, is working with the admin­istration
to redesign the interior of the
building. Plans include offices for
ASLC, a quiet lounge in the former acad­emic
affairs area, two television rooms,
six to eight study rooms, a recreation
room, a coffee bar and a break room. A
faculty senate office has been proposed
for the second floor of the tower, along
with an ASLC meeting room in the
tower itself. The interior will also fea­ture
memorabilia from the Thunderbird
Field era
PHOTOS ON DISPLAY
A collection of photographs by John
Swope is on display in the new World
Business/Administration building.
Swope traveled extensively as a free­lance
photographer and did a great deal
of work for Life Magazine. He served
briefly as a flying instructor for Air
Force cadets during the first years of
World War II at Thunderbird Field.
Following WWII, Swope quickly estab­lished
a reputation as one of California's
most versatile and creative photogra­phers.
Often seen in national publica­tions,
his work has been presented in
one-man exhibitions at several private
galleries and museums throughout the
U.S.
INTERNSHIP PROGRAM INCREASE
Positions available in Thunderbird's
internship program jumped 35 percent
over spring 1991 figures. Students are
learning from real-life situations in com­panies
like Apple Computer in Mexico,
Goldman Sachs in London, and mM in
Norway. Spring 1992 internships total
43 with 27 full-time positions and 16
part-time. Of the full-time internships,
16 are outside of the United States.
SCHOOL TO PUBLISH JOURNAL
Thunderbird is now the editorial/pub­lication
headquarters of the Inter­national
Studies Notes. Dr. Llewellyn
Howell, chair, Department of Inter­national
Studies, is editor of the publi­cation.
The journal is published three
times a year to widen the educational
communication among professionals in
the international studies field. It
includes articles on research results,
teaching methods and innovative class­room
techniques, and policy applica­tions
all focused on the international
studies arena
DIALING FOR DOLLARS
Continental Grain hosted the annual
New York phonathon held in March.
For the third consecutive year, Harriet
Shugarman '86 organized 25 alumni vol­unteers
who made calls to 316 alumni in
the tri-state area over a four-day period.
Their efforts paid off, with 246 alums
pledging more than $16,000 to the
School.
SPRINGER BOOK PUBLISHED
Dr. Beverly Springer's new book, The
Social Dimension of 1992: Europe
Faces a New Ee, is now available from
Praeger Publishers, (203) 226-3571.
Based on extensive interviews and pri­mary
sources, the book reviews the his­tory
and organization of the EC,
discusses major developments in
employment policies and examines cur­rent
development in social policy.
ALUM JOINS INTERNSHIP STAFF
Marta Burga '91
joins fellow alum
Ilhan Akbil '82 in the
internship office at
Thunderbird. Burga
is a regional special­ist
for Latin America
and Spain. She is
working to develop
the program to accommodate the many
Spanish-speaking students seeking
internships.
A TRADITION BEGINS
Thunderbird has long er\ioyed the tra­dition
of Asia Night. To expand on that
tradition, students have introduced
Europe Night featuring foods and enter­tainment
from Europe and the new
world. From German accordion music
to flamenco dancing from Spain, stu­dents
celebrate traditions from another
area of the world.
Backstage at the Olympics
From marketing to participating
in athletic events, Tbirds are involved in
the XXVth Olympiad.
When opening ceremonies
begin on July 25 in
Barcelona, Spain, the
XXVth Olympiad will
involve athletes from around the world
and a few Thunderbirds as well.
Yolanda Bassat '90, as general ser­vices
director at Oveido Bassat Sport,
S.A. in Barcelona, has been planning
and organizing the ceremonies of the
1992 Summer Olympics since June
1990. From planning rehearsals to fore­casting
budget allocations and negotiat­ing
copyright usage, Bassat has spent
almost two years working with both the
administration and production depart­ments
of her company.
Bassat planned the budget and devel­oped
schedules for nearly every aspect
of the ceremonies, including coordinat­ing
nearly 10,000 volunteers. She plans
the services needed by these volunteers
such as insurance, food and transporta­tion.
Since the groups have different
needs, the challenge has been to
appease everyone while staying within
a tight budget.
Planning the budget was a challenge
for Bassat since many companies have
tripled their prices to cash in on the
guaranteed business the Olympics will
bring. In July 1990, for example, the
cost of renting a bus was $300 a day. But
when Bassat reserved the buses for July
1992, bus companies decided they
would charge $1,000 per day to capital­ize
on the limited supply available in
Barcelona Another hurdle Bassat faced
was negotiating the use of copyrighted
characters in the opening ceremonies.
The characters corne from six countries
and, even though their appearance will
be brief, Bassat was involved in months
of legal negotiations. Another difficulty
she faced was determining the
rehearsal time needed by the various
groups of volunteers since some have
more experience than others.
Since Barcelona is a new site for the
Olympics and no previous itinerary
exists, Bassat has had the freedom to
design the administrative services of
the ceremonies in her own way. "Since
the ceremony is new, there are many
ways to do it," says Bassat. "You can do
anything you want and do it right and
you have the support (of the com­pany)."
Scot Smythe '79 is the promotion
manager at Visa USA, Inc., developing
and implementing a variety of Olympic­related
promotions.
"Visa," Smythe
says, "is part of the
TOP II Olympic
Sponsorship pro­gramjoining
11 other
global marketers in
obtaining exclusive
worldwide rights and
privileges to pro­mote
sponsorship of
the 1992 Olympic
Games in Barcelona
"These are corpora­tions
with true global
marketing and global
leverage," he says. Scot Smythe '79
Smythe describes his job as a liaison
between his organization, member
financial institutions, and the four other
region offices worldwide. Included in
the various public relations, advertising
and fund-raising activities is a promo­tion
involving donations by VIsa to U.S.
Olympic teams. Visa cardholders are
making an indirect donation to the
teams each time they use Visa, with
donations reaching $2 million in the
U.S. since August 1991. In addition, VIsa
is the sponsor of the U.S. ski team, USA
basketball and the sole sponsor of the
U.S. decathlon team and also sponsors
select athletes to do media tours.
"Most Thunderbirds can relate to the
challenges that exist in cross-cultural
communication," says Smythe. "Visa's
sponsorship of the 1992 Olympics is no
exception to this reality. Our experience
in dealing with the various Olympic
By Melinda Gist '93
organizing committees in France and
Spain underscores the vast differences
and diversities that exist.
"In the United States we are usually
quite innovative with our marketing
techniques and we tend to move very
quickly through the planning process.
We often incorrectly assume that others
on the foreign committees are on the
same wave length and that they com­prehend
our sense of urgency. We have
learned through this process that
patience and understanding are not
only a virtue but the cornerstone of
international business."
T'bird Joe Clarke '61 is the proud
father of 26-year-old Kim Clarke, a
member of the U.S. Olympic team hand­ball
squad competing in Barcelona this
sununer. Team handball is defined as "a
very fast game that is like soccer with
hands, water polo on land, ice hockey
without sticks, and perhaps most apt,
basketball, with movements such as
dribbling, passing and fast
breaks." Invented in
Denmark at the turn of the
century it has been an offi­cial
Olympic sport since
1972.
Clarke, his wife and two
daughters will travel to
Barcelona this July to see
Kim and her teammates
compete for the gold medal.
Clarke says that Kim's
involvement on the team
allows him and his family "to
see a little bit of the world."
The Clarkes saw Kim play in
the 1988 Olympics in Seoul, Korea and
in a tournament in Hungary in 1987.
His daughter's career began in 1979 at
the age of 14 when she made the junior
national team handball squad which
competed in Yugoslavia. She was
named Athlete of the Year in team hand­ball
by the United States Olympic
Committee in 1989.
In August of 1991, the team was part
of the U.S. delegation participating in
the XIth Pan American Games in Cuba
"This past September, she played and
helped coach a team handball squad
that spent two weeks touring Romania
and Austria," says Clarke. Last sununer,
the team qualified for the 1992
Olympics by winning a Pan American
tournament in Brazil.
In addition, T'birds Alan McDonald
'66 and Starrett Berry '78 are serving as
vice presidents, affiliate services for
NBC's Olympic coverage. •
THUNDERBIRD SPRING 1992 13
- Network
No Suits! No Ties! No Lies!
For many students, focusing their career search is the most
difficult course they will take at Thunderbird. The number of
career options seems limitless. Where do you find out what a
career in banking is really about? Or if a position in finance is
really only number crunching? And what exactly does a con­sultantdo?
To answer such questions and let students sample different
careers, if only for a few hours, Global Career Exploration
Day was created and sponsored by the student alumni com­mittee,
the Thunderbird Alumni Association, the Career
Services Center, and Alumni Relations. The idea was rela­tively
simple - invite alumni from various points around the
globe back to Thunderbird and let them tell the students what
their careers are all about.
No suits! No ties! No lies! Those were the rules of the day
when alumni from Tokyo, Frankfurt, Sao Paulo, Phoenix, Los
Angeles and Washington, D.C. gathered on campus to talk
with students about career options. Furthermore, students
were told to leave their resumes at home. The panelists were
here to offer them frank advice about their respective fields.
Steve Orr, president of the TAA, opened the program and
panelists then broke into workshops based on industry and/or
career function. During the workshops, held both in the morn­ing
and afternoon, panelists gave overviews of their indus­tries,
their companies, employment prospects in their fields,
and finally opened the floor to student questions.
Student and alumni response to the event was very positive.
In addition to providing a forum for strengthening and renew­ing
the bond between students and the alumni network, sev­eral
of the panelists found time to do corporate recruiting, as
well as to address several campus clubs on topics such as
living and working overseas.
By Paul Baughman
Student Alumni Chair
Kirkpatrick Speaks on New
World Economic Order
"I am more optimistic today than 1 have ever been before.
There is much promise and few dangers."
The Washington D.C. chapter invited Jeane Kirkpatrick to
speak at their annual dinner. Kirkpatrick is well known for
her years as the U.S. permanent representative to the United
Nations and as a member of Ronald Reagan's cabinet. She is
currently a professor at Georgetown University and author
of a syndicated newspaper column on world affairs.
Ambassador Kirkpatrick told her audience she dates the
end of the old world order and the beginning of the new
from May 3, 1989 when the border was opened between
Hungary and Austria The emergence of this new world has
significant implications for both government and industry,
according to Kirkpatrick. "Companies and countries spend­ing
their time on arms control and negotiations are wasting
their time," she says. Such endeavors are "anachronistic
and reactionary. "
In terms of international business, Kirkpatrick does not
foresee an Asia dominated by Japan, a Europe dominated by
Germany, or the Americas dominated by the United States.
Rather, she believes that China will soon surpass Japan as
the dominant force in Asia She is optimistic that the
European Community will more equally distribute power
throughout Europe. And she is very encouraged by the
growth that is currently occurring in the southern countries
of Latin America If such growth continues, Latin America
could soon become a significant force in international
business.
By Lydia Middleton '90
14 THUNDERBIRD SPRING 1992
Thunderbird
Alumni
Association
President Steve
Orr '79 opened the
panel discussion
at Global Career
Exploration Day
held on campus in
February.
Photos by PhyUis
O'Connor '92
Carolyn O'Malley
'70 works with the
Volunteers Center
in Phoenix. She
offered advice to
students inter­ested
in careers in
the nonprofit
sector.
Glenn Wheatley
'88 is employed
byBASFin
Germany. He pre­sented
insights
into the market­ing
sector.
ARIZONA
The Phoenix chapter elected new
officers for the 1992 year. They are
Charles Mannel '82, president; Erik
Myhrberg '89 vice president; Teresa
Smith-DeHesus '90, secretary; John
Hodges '85, treasurer; and Kathy
Ramirez '90, newsletter editor.
CALIFORNIA
Los Angeles
The Los Angeles chapter is look­ing
for volunteers for a "Council of
the Wise." The council will include
T'birds with time on their hands
and executive experience to create
and implement a strategy to invigo­rate
the southern California Tbird
network.
Four chapter events are sched­uled
for 1992. They include a
Temecula wine tasting tour in
March, organized by Michael Hatch
'89; the third annual Hollywood
Bowl party in June, organized by
Marilyn Andrade '88; a Catalina
cruise in mid-September, Marc
Brody '89; and a "Year-End Bash" at
Yamashiro, organized by Robert
Shatz '82.
Area alums participated in ajob
search seminar hosted by Drake,
Beam and Morin. Three one-hour
sessions covered resume writing,
interviewing and networking. Bill
Mattison '68 was in charge of the
seminar.
The 1. A Chapter is exploring the
possibility of holding an autumn
symposium on doing business in
the USSR.
Orange County
The Orange County chapter held
elections in February for the 1992-
93 term. The new board members
are: Theresa Luis '82, president;
Sara Sheldon '85, vice president;
and Jairo Gutierrez '91, treasurer.
Tennessee T'birds
First Thursdays are still held at EI
Torito, 4221 Dolphin-Striker Way,
Newport Beach.
San Francisco
The alunmi chapter's new-venture
group will meet on the third
Thursday of January, March, May,
July, September and November
from 7 p.m. to 9 p.m. at 2882 Sand
Hill Road, Menlo Park in the first­floor
conference room. The January
meeting was hosted by Paul Biddle
'70 who gave a brief update on his
"crime busting" on behalf of
Congress, aimed at fradulent gov­ernment
contractors.
First Tuesdays in San Francisco
continue to be held at Cafe Latte
from 6 p.m. to 8 p.m. In Sunnyvale,
T'birds meet on Third Tuesdays at
Bentley's from 6 p.m. to 8 p.m. For
more information, call the San
Francisco hotline, (415) 979-4440.
are now meeting (back row) Dave
on a quarterly Hansen '59,
basis at various Johnnny Davis '75,
locations for first Anne Gaudet '89,
Tuesdays. (seated, Bob Hine '74, John
from left) Suzanne Walker '78, Patty
Berube '91, Schoelkopf'84 and
Eugenia Knox '90 Yves Cocke '60.
and Lance McInnes Photo courtesy of
'90. Dave Hansen.
THUNDERBIRD
Events
April to October
1992
World Exposition
1992
Seville, Spain
Contact Virginia
Miller '89
GavialAlero:nder SA
54 481 992 Ext.
2820
Friday,
September 25,
1992
International
Forum on the
Environment and
Free Trade
'lliu:n.derlJird Cam]Jl1S
Contact Carol
Crockett
(602) 978-7761
The following one­week
seminars are
offered through the
Thunderbird
Executive Training
Center Contact
Barbara Carpenter
(602) 978-7822 or
Fax (602) 439-4851
November 8-13,
1992
Financial Issues in
Global Firms
November 15-20,
1992
Globalization:
Merging Strategy
with Action
November 29-
December 4,
1992
Managing the
International
Marketing
Opportunity
SPRING 1992 lS
- Network
Corporate
Comer
Headquartered in Irvine,
California, AJlergan Inc. is
a global specialty health
care company. The compa­ny
has come a long way
since 1948 when it operated
out of the Los Angeles
garage offounder Gavin
Herbert Sr. Today, AJlergan
has over $840 million in
sales, subsidiaries in 25
countries and manufacturing
facilities in nine countries.
AJlergan is a major player in
the global pharmaceutical and
eyecare market
The people of AJlergan are
one of the reasons for its glob­al
success and it is no surprise
that AJlergan has chosen sever­al
T'birds to manage its global
operations. Some of these pe0-
ple are pictured above. They
are; (I-c) Warren Brainard '71,
senior vice president, Pan-Asia;
Francine Foerster '89, manager,
external disease marketing; Mike
Donohoe '66, corporate vice president & president, Europe; Christy Taylor '86,
director of marketing, optical; and Edward (Ted) Danse '77, vice president,
managing director, Japan.
AJlergan remains a staunch supporter of Thunderbird. The company has
employed many T'birds, and has sponsored two InterAd projects in the Jast
two years.
Recently these five successful T'birds were all at company headquarters in
Irvine, California While they reminisced about the T'bird pub and the cuisine of
the cafeteria, honorary T'bird and AJlergan senior vice president of Latin America
and Canada, Mel Engle, seized the opportunity to take a photo.
By Erich Miclurel Flynn '92
Does your
company employ
fellow T'bi:rd.