In the glamorous jet-setting world of Formula 1, data management may seem like a dry and strange area to ensure race-winning performances, but in reality it can make a real difference.

"It's something that's absolutely critical to what we do - but no-one in the team wants to care about it,” says Matt Harris, Head of IT, Mercedes-AMG Petronas Motorsport.

"We've organically changed quite a lot...over the years we've had several different backup solutions - but what we had was one of my team permanently changing tapes, or managing backups."

"You're talking about a part of IT that no-one wants to care about - it's probably the least sexiest part of IT you can possibly think of - because you don't really think about it until something goes wrong...and then you're in a world of pain."

Mercedes began working with Rubrik earlier this year in order to ensure that the vast amounts of data gathered over the course of a race weekend stays protected, as real-time analysis of telemetry data from the hundreds of sensors attached to the car can be used to make split-second decisions on race-critical scenarios such as making pit-stops or spotting a fault with the car.

“In some forms (Mercedes F1) is a very special customer,” says Jerry Rijnbeek, Rubrik vice president, sales engineering EMEA, “high demand, and they push us to the limit which is good.”

“But in another sense they are just like any other company - they have servers, storage, NAS, databases, and it needs to be protected.”

Rijnbeek notes that the data protection and management industry is still largely dominated by 20-year old legacy infrastructure, with many companies utilising services such as tapes and backup software based on platforms first launched in the 1990’s.

“That is just absolutely bizarre,” he notes, although the move to cloud-enabled and hyperconverged infrastructure is helping with this.

Rubrik looks to combine offerings which normally would have originated from four or five different vendors into one low-cost and easy to deploy cloud-ready platform, allowing customers such as Mercedes to quickly scale their approach to whatever they need.

As Rijnbeek notes with tongue-in-cheek, “Mercedes F1 don’t give a crap about data protection - they just want to win races!”

Mercedes already worked with Pure Storage to handle its race weekend data, and Rubrik was able to integrate its services to help assist the team’s exchange servers, doing backups with zero hits on the system, greatly improving efficiency.

The team’s previously solution was slow and unreliable, as well as being able to cope with the explosion of data being generating each season - with 50 per cent of backups failing - an unacceptable figure for a company that prides itself on its winning performances.

"We're not a normal sized business when it comes to data size and data growth...we’re very abnormal,” Harris notes, saying that the team normally generates 45TB of data a week - almost unheard of for an organisation its size.

This really underlined the need for reliable backups, and Rubrik was able to provide this, backing up virtual machines and data stores that could prove the key to victory. Mercedes takes a mobile data centre to each race, but the bulk of data is still transferred or created to team HQ back in Brackley.

Harris, who has been with the team since 1999, notes that in an increasingly technology-friendly sport, the need for innovation with speed and simplicity is key - something Rubrik was quickly able to demonstrate.

"We were all so blown away by the conversation we had (with Rubrik)...it really set a benchmark for us as to what we thought we needed moving forwards," he says.

“Both the Rubrik and Pure Storage work have been interesting technology changes,” he says, “getting IT out of the way of the business - we’re not that person who’s saying, ‘no, we can’t’.”

And with Silverstone marking the home race both for the team and star driver Lewis Hamilton, we may well be toasting the role that Rubrik’s backups play if the latter can drive to victory this weekend.