Data Mobile Video Keeps Growing and Growing

Associations Now
November/December 2015

We like television, and we like our smartphones, so the latest numbers from YouTube showing the enormous mobile usage of its content is no surprise.

40:00 minutes

The average YouTube viewing session via mobile device reached 40 minutes in the second quarter of 2015, according to Google. The video-streaming behemoth also said it reaches more 18- to 49-year-olds in the U.S. than any cable television network and that now more than half its views come via mobile.