Nearly all Americans expect a financial adviser to take into account their entire financial situation, with more than two-thirds wanting advisers to provide comprehensive financial planning services, according to a survey released in August by the Certified Financial Planner Board of Standards Inc.

Whether it is ongoing transformation of its signature Liberty Station development or the eventual 3,000-unit mixed-use Millenia development in Chula Vista, The Corky McMillin Cos. continues to break new ground. The Daily Transcript asked a few questions of Mark McMillin, president and CEO of Corky McMillin Cos.

Ralph Rubio, 58, is co-founder of Rubio’s Fresh Mexican Grill, which operates 170 restaurants in five states. He grew up in Los Angeles and came to San Diego in 1973 to attend San Diego State University. The company’s founding partner, Rubio’s father, Ray Rubio, was a part-time entrepreneur while working as an executive in the plastics industry. Together, they opened the original Rubio’s location in Pacific Beach in 1983, where the interview for this article was held. Rubio’s was a publicly traded company from 1999 until 2010, when it returned to being private with Mill Road Capital LP. Though he stepped down as CEO of Rubio’s in 2004, Ralph still works full-time for the company -- mainly with marketing and advertising efforts, and remains on the company’s board of directors.

Jenny Craig founded the weight management company Jenny Craig Inc. in 1983 with her husband, Sidney. The program was a new concept in the diet industry -- clients meet with a consultant and have prepackaged meals from a planned menu delivered to their homes until they are halfway near their goal weight. Craig's plan advocated moderation and lifestyle changes in an era where pills and crash diets were popular. The company was initially founded in Melbourne, Australia, and is now headquartered in Carlsbad. It has provided services to more than 5 million clients worldwide since its inception, according to its website. There are about 4,000 employees combined in its home office and nationwide company-owned centers. The company was sold to Nestle for about $600 million in 2006. Jenny Craig recently wrote a new children’s book, “I Believe in Genevieve,” drawn from her own experiences growing up.

You have a problem. You've been told you can get to the top of Google by hiring a search engine optimization (SEO) firm that will provide various online marketing services for your company. We all know that search visibility is paramount online, but the choice between SEOs isn't quite as obvious.

Lee Anne Davis has made quite a name for herself as CEO of PromoVentures, Inc. by putting the names of her customers' companies on a wide array of promotional items, such as T-shirts, polos, hats, pens, ice scrapers and even bar stools.

In business for over 65 years, Morley Builders, which specializes in projects built primarily of reinforced concrete, has not only completed a plethora of construction projects in Southern California, but has also built upon its reputation as a company with a team of skilled, creative people, who are ready to meet any construction challenge.

While bottom-line profitability is necessary for business success, 11 of San Diego’s top executives from a variety of industries said that employee and client satisfaction is an equally important measure, and one that distinguishes successful long-term companies from their short-sighted counterparts, at a Daily Transcript roundtable Sept. 19.