#SMTLive Recap: Juggling Multiple Social Media Accounts

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Social media managers have gotten a bad rep for having an easy job. If you are one of us, you know the struggles of planning and creating interesting content, monitoring accounts, engaging with followers, and so on.

On Tuesday, Social Media Today held a Twitter chat called "Juggling Multiple Social Media Accounts". We chatting with a group of marketers that are in charge of managing anywhere from 5 to 50 social media accounts daily. We shared our experiences, our struggles and our best tips for success.

This recap of our conversation will help you see how all marketers approach social media management differently, but there are plenty of ways we can learn from each other.

Here is what we learned.

1. Organization is key.

Whether you are juggling 5 or 50 accounts, you will always need a content calendar to stay sane. Organization is key in social media management.

Q1: I currently manager nine channels for various clients and growing. It can be a challenge but having a good content calendar helps. #SMTLivehttps://t.co/DN6BKfcWtl

A2.2: There is a lot of idea sharing between account managers in case there are collaboration opportunities. Larger initiatives/campaigns are usually led by the social media manger (aka me) and executed conjunction with account managers. #SMTLive

3. Creating interesting, high-quality content is hard.

We ran a poll to see what was the most difficult part of the job. The majority said "all of the above" which includes content creation, monitoring and engagement and tracking ROI. Of the three, though, content creation came out as the most difficult part of the job. More specificity, the time it takes to create all the content.

I think content creation is the answer for me, but not the ideas or strategies, but the TIME needed to plan content for various accounts and brands. #SMTLive

Images can be tricky! Even if you have people to take photos, if they're not used to what works for social, you might still be lacking in imagery. Over the years https://t.co/EqY9LLyZZN has become my go-to for stock images that aren't quite so stock looking #SMTLive

5. Keep your tone, voice and audience plan close by.

There's nothing worse than a brand that doesn't know their voice. Know your brand, be deliberate about the content you create and make sure it is specificity crafted for your audience. Never post just to post.

I keep a playbook for each account that spells out the voice/tone, the media mix we aim for, the content pillars, the purpose of each channel... I ensure the content fits the playbook, not just content for the same of posting. content pillars differ by platform #SMTLive

Even if you are managing content for one only brand, your tone will most likely vary per-account. Your notes will help you stay on brand.

Agreed! In addition to audience, it's important to consider the platforms you're using. The best way to format a post/the language used in a post will be different based on platform specifics & features (ex: LinkedIn vs. Twitter). #SMTLive