Officials with the Johnson City Power Board unveiled the public relations campaign Tuesday for educating customers about the utility’s upcoming peak-time use billing policy, which will be initiated in the fall.

The program, which has been adopted by the Tennessee Valley Authority, will charge a higher rate for electricity used during peak periods of high demand. Peak-use periods change according to the season but typically range from 6-10 a.m. in the winter months to 1-7 p.m. in the summer.

Officials have said by avoiding those peak periods for activities that require more power, customers will be able to reduce their bills.