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John Lewis Partnership creates customer insight director role

The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.

John Lewis: appoints Paul de Laat as its first customer insight director

De Laat will work across both the John Lewis and Waitrose brands, which operate as separate businesses, as they attempt to understand customers' shopping behaviour better.

Charlie Mayfield, chairman of the John Lewis Partnership, said: "Customer insight is an increasingly sophisticated area and a central part of part of modern retailing.

"Paul's appointment demonstrates our commitment to understand every aspect of our customers' shopping behaviour, across both John Lewis and Waitrose, so that we can enhance the service we offer to customers."

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