Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” How successful do you think the guy would be? Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? Clicking a web link. Providing contact information.

Microsoft just changed the game in cloud computing with their recent announcement of Windows Azure appliances , knocking down key sales barriers and opening up big-ticket, high-end enterprise markets for cloud companies to serve. For as long as startups have been on the cutting edge of technology, they’ve struggled to win large, marquee accounts. With a critical mass of well known reference accounts, startups boost their credibility and expand beyond early adopter markets into mainstream markets. That’s where Windows Azure appliances come in. Wow, you read the whole thing!

As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Entirely new companies are springing up to grab their share of entirely new markets by building their core products on top of cloud marketers’ platforms. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. We’ve been able to focus nearly all of our development effort on functionality that adds value for our users.”.

Amazon revolutionized Internet marketing by putting affiliate marketing on the map back in 1996, turning every little mom-and-pop website into a revenue channel for Amazon. Today Amazon has turned to cloud marketing as the new and improved 2.0 version of affiliate marketing. Amazon is using cloud computing to boost revenues by giving software and website developers easy, open access to their internal systems, encouraging them to develop new technology on top of Amazon’s systems that will drive new revenue channels for Amazon. Wow, you read the whole thing!

We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. The implications of this lesson for content marketing professionals is profound. Pithy comment from more detailed advice quote”. Jill Konrath. B2B prospects don’t make impulse buys.

Cloud computing has quietly taken over the high tech industry in recent years. No longer is cloud computing confined to hardware virtualization. Today, software and Internet companies are driving revenues by exposing every layer of the technology stack as cloud computing products. Cloud computing has become mission critical for the product strategy of countless high profile companies, including Salesforce , LinkedIn , Facebook , Twitter , Microsoft , Amazon , Google , and on and on. Turn infrastructure into products. Sell data. Do you collect data that might be interesting to someone?

Viral marketing has long been the Holy Grail of Internet marketing. But like the Holy Grail, it seems forever elusive, always slightly beyond your grasp. If only you had the magic formula, all your campaigns would “go viral,” driving explosive revenue growth, slaying your evil competitors, and filling your belly with fine ale and your arms with fair maidens. To the rescue comes the viral coefficient, just the magic elixir you need. With the viral coefficient you now have a trusty compass guiding your every step toward that Holy Grail of viral marketing. Congratulations! Snap out of it!
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Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. Like all amazing tech success stories before it, Google now faces the challenge of figuring out how to drive the future of its business beyond AdWords. But unlike the rare few companies who have found their next big thing, Google is taking a fundamentally different approach. Microsoft and Apple both come to mind.
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Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies. Horizontal integration is just a fancy way of saying that you plan to buy out your competitors to expand your market share. And vertical integration just means you plan to buy out companies that are upstream or downstream from you in your supply chain. For example, a clothing designer might buy out a chain of retail clothing stores to move downstream in the supply chain. Or they might instead buy out textile mills to move upstream in the supply chain. Higher sales volume.
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Content goes viral when each person who consumes the content passes it along to more than one new person on average. But what makes people want to pass information along en masse ? Thanks to a fascinating study performed by Jonah Berger and Katherine L. Milkman at the Wharton School, University of Pennsylvania, we now have a glimpse into why people share content. Their research offers great insights that imply very practical techniques for how marketers can create viral content systematically. To get your content to go viral, make it: Awe-inspiring. Useful. Emotional. Surprising. Positive.
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Content goes viral when each person who consumes the content passes it along to more than one new person on average. But what makes people want to pass information along en masse ? Thanks to a fascinating study performed by Jonah Berger and Katherine L. Milkman at the Wharton School, University of Pennsylvania, we now have a glimpse into why people share content. Their research offers great insights that imply very practical techniques for how marketers can create viral content systematically. To get your content to go viral, make it: Awe-inspiring. Useful. Emotional. Surprising. Positive.
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