II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

A. Creative submission:
Please present for evaluation of the ‘Creativity/innovation of design and development’ criteria:
— Initial conceptual ideas, rough mock-ups and sketches to demonstrate creativity.
— Outline of how you would approach the project.
— Estimated costings for design/artwork.
Final artwork is not required.
Brief:
Project Title
Applicant mailer
Project Specifications (e.g. A4 brochure, number of pages, double page spread, full colour etc.)
2pp A5 colour leaflet (or other options e.g. gatefold A5 — finished size must fit standard letterbox and be within standard 2nd class postage parameters)
We would supply all copy and images.
Media (e.g. Print, Web, Press, TV etc.)
Printed mailer
Target Audience (e.g. age, gender, location, background, current/potential students etc.)
Undergraduate applicants who are either holding an offer from the University and have not yet accepted/declined, or who have already accepted.
UK based only.
Project Objectives & Desired Outcome (e.g. generate enquiries, to inform, to direct to the website etc.)
Key objective is conversion:
Encourage applicants who have yet to make a decision about which university offers to accept to choose Huddersfield.
Encourage applicants who have accepted a place at Huddersfield to enrol as students.
Ensure all applicants know about the new Student Central building/facilities.
Design/Creative Guidelines
Countdown theme to be used — i.e. 6 months to go before uni.
Other than design fitting with Uni brand guidelines, take a free rein on the creative treatment.
The audience will be mainly 17 years olds, but there may be more mature students too so we don’t want to alienate these with the design.
Budget Available
Lot 1 (estimated design value up to £1,000). Print/postage costs not required.
Please note that a summary should be submitted with the tender submission as an accompaniment to the detailed presentation of the project which is expected to last 30 mins per supplier.
B. Costings submission:
Please provide sample design/artwork quotes for the following, with an estimate of the time required to undertake the work. NB Assume copy and images would be supplied by the University, and print costs are not required. Concepts/creative are NOT required.
Print advert
270mm x 190mm, full colour
Online advert
90px x 720px (31.8mm x 254mm) animated GIF file
Postcard
A5 — double sided
Bookmark
215mm x 55mm — double-sided
8pp brochure
A4
Web page (landing page for a campaign)
3 design options
These designs would be either HTML and CSS or visual (Adobe photoshop/illustrator) based and the final project would have to include the full HTML5 and CSS3 source code and graphic assets where required.
The design must comply with W3C standards once built.
Presentations of your submission will be required. A time will be arranged in due course. These presentations will also be used to clarify any queries resulting from your tender submission.
Lot 2 Requirement
A. Please present for evaluation of the ‘Creativity/innovation of design and development’ criteria:
— Outline of how you would approach the project.
— A brief project proposal.
— Initial conceptual ideas, rough mock-ups or sketches to demonstrate creativity.
— Estimated costings for design/artwork/development (NB A detailed breakdown of costs is not required).
Final artwork is not required.
Brief:
Project Title
Campus Tour app
Project Specifications (e.g. A4 brochure, number of pages, double page spread, full colour etc.)
App for iOS and Android — possibly to include some element of gamification and integration with social media to enhance engagement
Media (e.g. Print, Web, Press, TV etc)
Digital — app
Target Audience (e.g. age, gender, location, background, current/potential students etc.)
Potential undergraduate students who are most likely in the early stages of their decision making about which university to choose. They may have already attended a UCAS fair and/or requested a University of Huddersfield prospectus, and attending an Open Day is the second stage of their interaction with the University. Or they may have just booked onto the Open Day as their first interaction. As Open Day attendees they are generally UK based, with the greatest proportion (approx. 60 %) from the Yorks & Humber region.
Project Objectives & Desired Outcome (e.g. generate enquiries, to inform, to direct to the website etc.)
App to be used at Open Days, enabling visitors (potential students and their friends/family/teachers) to navigate their way around campus and find out interesting and engaging info about the University and its facilities (in particular the new Student Central building).
Key objective is conversion:
Encourage enquirers to apply to the University.
We want visitors to Open Days to feel engaged with the University, to be informed of the University’s facilities, and to feel that the University is innovative. The app needs to reflect these objectives in its design and functionality.
Design/Creative Guidelines
Other than ensuring the creative fits with University brand guidelines, take a free rein on the creative treatment.
The audience will be mainly 17 years olds, but there may be more mature potential students too so we don’t want to alienate these with the design.
Budget Available
Up to £15,000 (for design and build)
Please note that a summary should be submitted with the tender submission as an accompaniment to the detailed presentation of the project which is expected to last 30 mins per supplier.
B. Costings submission:
Please provide sample design/artwork quotes for the following, with an estimate of the time required to undertake the work. NB Assume copy and images would be supplied by the University, and print costs are not required. Concepts/creative are NOT required.
100pp catalogue/prospectus/large brochure
240mm x 170mm
24pp brochure
A4
Web/digital design
1. Website:
3 design options — including the homepage and 3 interior pages for each option.
30 further pages of the chosen design.
These designs would be either HTML and CSS or visual (Adobe photoshop/illustrator) based and the final project would have to include the full HTML5 and CSS3 source code and graphic assets where required.
The design must comply with W3C standards once built.