WindMade Label Will Tell You if Green Energy Powers Your Purchases

The WindMade label, which was just announced today, will be a new way for you to see whether or not the products you’re buying were manufactured using wind energy. The initiative has been supported by a host of wind power groups and companies — including the Danish wind company Vestas — and hopes to help make products that are powered with green energy more attractive to consumers.

Photo by Dirk Ingo Franke

Electricity generated from renewable sources is still more costly than less eco-friendly sources like coal and natural gas, therefore making products that are powered by green a bit more expensive. The backers behind the “WindMade” label hope to create a demand for products made with wind power by slapping evidence right on their packaging.

Though the exact process has not been announced it has been noted that a series of checks and tests will be involved to make sure that the products that display this logo are actually being created with wind power — greenwashers beware, this label won’t be easy to fake. “We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally,” said Ditlev Engel, Vestas chief executive.

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2 Comments

Windmade label will certainly give a boost to wind industry and in turn i think we all benefit in the “Green Energy Industry”. Let’s hope for the very best of Windmade.

RucioJanuary 18, 2011 at 4:42 pm

Not easy to fake, or not CHEAP to fake? The announcement in trade journal Windpower Monthly says:

‘Asked about the difficulties of proving a product had actually been made from wind energy, a GWEC spokeswoman said: “What is important is we drive development of new wind farms. It doesn’t matter where you get your electrons as long as you drive wind power development.”’

In other words, it’s a sticker showing support for wind, not actual use. It should be “Windmaker”, maybe.