3. Methods of collecting qualitative data

Data collection approaches for qualitative research usually involves:

Direct interaction with individuals on a one to one basis

Or direct interaction with individuals in a group setting

Qualitative research data collection methods are time consuming, therefore data is usually collected from a smaller sample than would be the case for quantitative approaches - therefore this makes qualitative research more expensive.

The benefits of the qualitative approach is that the information is richer and has a deeper insight into the phenomenon under study