Thunderbird Magazine, Spring 1989

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TH NDERBIRD
THE ALUMNI MAGAZINE OF THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT SPRING 1989
THE VORIS YEARS
o utstanding
In Their Field:
More than 180
Thunderbird supporters
enjoyed a special
evening in March, the
annual Spring Banquet.
Guests of honor ranged
from the newly-formed
ASLC past presidents
group to the Academic
Board of Visitors.
During the event, the
Thunderbird Alumni
Association paid tribute
to an outstanding group
of alumni being
recognized for
distinguished service
and achievement. The
Jonas Mayer
Distinguished Alumnus
Award was presented to
H. Gene Wick '60, vice
president of operations,
R.]. Reynolds Tobacco
International, Inc. This
award, the highest
award granted to an
alumnus, was
established in 1951 by
Dr. Jonas Mayer. It is
conferred each year
upon an alumnus who
has had an outstanding
career in international
business.
Wick joined RJ.
Reynolds in 1968 as
manufacturing director
of the company's Puerto
Rico operation. From
1974 through 1980, he
was based in Geneva,
Switzerland, as
manufacturing director
and later as vice
president of
manufacturing for RJR
Tobacco International­Europe/
AfricalMiddle
East. In 1981, he was
promoted to vice
president of operations
at the company's Latin
American/Caribbean
headquarters in Miami,
Florida and two years
later was named vice
president for operations
for RJR Tobacco
International. He has
lived in London since
1987 and is responsible
for manufacturing and
leaf operations
worldwide. It was
fitting that the award
was presented to Wick
by his classmate and
longtime friend, Jack
Donnelly, president of
the Thunderbird
Alumni Association.
James R Brokken
'69, executive vice
president, Manufactur­ers
Hanover Trust
Company, received the
award for Banking and
Finance. Brokken has
held numerous
positions with
Manufacturers Hanover
Trust Company since he
joined the firm in 1971.
He was named senior
vice president and
deputy general
manager, international
division, in 1984, a
position that involved
all the company's
international business
activities. In 1986, he
was appointed
executive vice
president.
(I-r) Wick, Voris, Somper, Warner,
Daniels, Witcher, Donnelly, and
Peterson toke a moment to pose
with the symbols of the alumni
association's annual awards.
T hunderbird
Honors
Alums
The award for
Business and Industry
was bestowed upon J.
Phillip Samper '61, vice
chairman and executive
officer, Eastman Kodak
Company. The Kachina
was presented to
Samper's son Joaquin, a
student at Thunderbird.
Samper joined Eastman
Kodak in 1961. He was
awarded the Sloan
Fellowship to attend
Massachusetts Institute
of Technology where he
received his MSM
degree in 1973 and he
returned to Kodak to
become general
manager of U.S.
marketing, and a vice
president of the
company in 1978.
Samper currently heads
photographic products,
commercial and
information systems,
worldwide manufactur­ing
and support
operations, customer
and marketing support
operations, and Kodak
subsidiaries in Europe,
Canada, and Latin
America.
Vincent S. Daniels
'74, president,
Minequip, received the
award for Entrepre­neurship.
Located in
Miami, Minequip
provides equipment
sales to mining and
industry in Chile,
Boliva, Peru, Brazil, and
Colombia. Daniels
began his entrepreneurial
career as president of
the import-export firm,
Hassdan International,
while a student at
Thunderbird. In 1977,
he founded Daniels
International Sales and
Consulting, and
subsequently formed
Minequip in 1980.
In addition, five
individuals were
awarded the Service to
Thunderbird for their
significant contribu­tions
of time and
energy to the School.
Jack E. Donnelly '60
is president of the
Thunderbird Alumni
Association, having
served on the
association board since
1986. He is an
Alumnus Education
Counselor, a member of
the President's Council,
provides alumni
chapter support,
participates as a speaker
during Winterim, and is
an ex-officio member of
the Board of Trustees.
Thomas A. Peterson
'77 is a member of the
Thunderbird Alumni
Association board and
chairs the bylaws
committee. He was
instrumental in forming
the Arizona Alumni
Chapter and is former
chairman of its board.
Mavis Voris's '77
involvement with the
School began in 1971
when she served as an
advisor to the Student
Wives Club. In 1973,
she founded the Friends
of Thunderbird and
served as ex-officio
board member from
1973 to 1988. Mrs.
Voris has chaired the
Hot Air Affair,
International Auction
and Calcutta since 1976
and is first
vice-president-elect of
Friends of Thunderbird.
She received a
Certificate of Advanced
Study in 1977.
John A. Warner '48
has been an active
Thunderbird supporter
for 40 years, counseled
over 30 students as an
Alumnus Education
Counselor, and hired
four graduates of the
School for PepSiCo. He
has given five seminars
during Winterim and
provided alumni
chapter support in
Mexico City. Warner
received the Jonas
Mayer award in 1981.
Daniel D. Witcher
'50 serves on the
School's Board of
Trustees as well as the
Thunderbird Alumni
Association Board. He
initiated the
association's first
alumni awards
program, chairs the
awards committee, is a
member of the
President's Council, and
supports corporate
recruiting efforts.
CONTENTS
2
AN INTERVIEW WITH
DR. WILLIAM VORIS
5
THUNDERBIRD'S FIRST LADY
8
CAMPUS NEWS
12
BOARD OF TRUSTEES PROFILE
DAVID C. LINCOLN
13
VIEWPOINT
18
NETWORK
22
UPDATES
Thunderbird Magazine
Spring 1989
Quarterly magazine of
the Alumni Relations
Office of the American
Graduate School of
International Management,
Thunderbird Campus,
Glendale, AZ. 85306
(602) 978-7135
TELEX 187123
FAX (602) 439-5432
American Graduate
School of International
Management
Director of Communication
and Editor:
Nelda S. Crowell
Thunderbird Alumni
Association 1988-89
Board of Directors
and Officers
Chairman of the Board
Stephen F. Hall '69
Managing Editor and Writer: President
Carol A. Naftzger Jack E. Donnelly '60
Contributing Writers:
Amy Cutter
Patricia Gieseke
Deborah Kallina
Communication Secretary:
Joann Toole
Design:
Pat Kenny Graphic Design
Director of Alumni
Relations and Publisher:
Bobbie M. Boyd
Alumni Relations Staff:
Catherine Snelling
Executive Secretaryl
Office Manager
Donna Cleland
Data Base Administrator
Pearl L. Anderson
Data Entry Clerk
Janet M. Mueller
Secretary
Jane Kidney
Receptionist
Ruth E. Thompson
Administrative Assistant
Brenda Woolf
Records Assistant
On the cover: Dr. William
Voris has sreered Thunder­bird
on an academic
course of excellence for
the past 18 years.
Photo by Jack Kustron.
Vice Presidents
John C. Cook 79
Robert G. Lees 77
Peggy A. Peckham 74
Thomas A. Peterson 77
Treasurer
Larry K. Mellinger '68
Secretary
Bobbie M. Boyd
Ex Officio Members
William C. Turner
William Voris
Board Members
George T DeBakey 73
Eric A. Denniston '80
John A. Florida '62
William H. Holtsnider '59
Franck P. Kiser '89
Gary L. Pacific 72
Douglas R. Quelland 72
Charles M. Stockholm '56
Mariya A. Toohey 78
Jeri R. Towner
Denniston 78
Daniel D. Witcher '50
Clarence H. Yahn, Jr. '62
Honorary Board Members
Joseph M. Klein '47
Berger Erickson '86
/
After 18 yea" of gUiding
Thunderbird from near disaster into
the academic spotlight as the world's
leading graduate school of
international management, Dr.
William Voris will retire from the
presidency on July 1, 1989.
By any measure one chooses­curriculum,
faculty, students, physical
plant, finances, alumni, or worldwide
reputation- Thunderbird is a vastly
better place than it was in 1971. That
was the year a concerned board of
trustees sought a new president to
take over the troubled institution.
Robert Delaney, its president of one
year, had been asked to leave.
Voris recalls those early years
during a recent interview. ''The
School was at a very low
ebb-academics, physical plant,
morale, funding." The previous
president, whose roots were in the
East Coast, found little to like about
Arizona, so the search committee was
attracted by Voris's statewide
reputation. "They wanted an
internationalist," he says, "but they
also wanted somebody that liked
Arizona." As dean of the University of
Arizona College of Business, Voris
was known as a "community dean" in
Tucson and had worked with industry
in the city and all over the state. He
recalls that Jim Patrick, then
chairman of the board of Valley Bank,
who chaired the search committee,
"called me out of the blue and said,
'Would you be interested in the
presidency of Thunderbird?' Our kids
were coming to an end of their
particular schools. Mike (who later
received his MIM from Thunderbird)
was just out of junior high school,
and our other son (Bill II) had
finished at the University of Arizona,
so I told them to put my name on the
list. "
At the University of Arizona Voris
had been familiar with Thunderbird.
"In fact ," he says, "I had sent some
students here when I was a professor
at California State University in Los
Angeles, and they did very well. 1
always recommended it for what it
was - pretty much a training
institution. "
The day of his interview for the
• • T+H+E
An interview
with
Dr. William Vons
presidency is a vivid memory for
Voris. "Mavis and 1 hopped in our
little green Camaro, rode up to
Phoenix, got about half way, and blew
a tire. 1 hitchhiked to a pay phone
and called Frank Snell (chairman of
the board) saying 1 was going to be
late. The committee waited an hour
and a half before we arrived. 1 was all
disheveled and sweaty, and there was
the search committee for this crucial
interview. They all thought it was very
funny, and we got a hilarious
reception. "
Frank Snell remembers interviewing
several candidates, including one very
prominent dean from the Midwest.
THUNDERBIRD MAGAZINE
2
"But when we looked around here we
found a good man right in our own
backyard, and he had good
international experience, far more
than any of the others we
interviewed. It was a critical period.
We needed the right man and we got
him."
Voris's international credentials,
plus his academic reputation as a
dean and author of two prominent
books on production, impressed the
committee. He was hired and told:
"Take the school as far as you can, put
it on the map, and keep us informed
of your progress."
'l\l.most all the deans at the
University of Arizona thought 1 was
out of my cotton-picking mind," says
Voris. "1 was faced with a situation
where the curriculum was out of
date; where the World Business
Department had only a handful of
people capable of doing what needed
to be done; where the physical plant
was just falling down around its ears.
There was no air conditioning in any
building. The pipes, the sewage
system, the water system-everything
was vintage 1939. There was
absolutely no money in the
endowment. The School was living
day-to-day financially.
"1 was 46 and very confident of
myself having been a professor in
(I-r) Frank Snell, founding member
of the 80ard of Trustees, and Dr.
Voris share a moment during
Opening Ceremonies. Snell remem­bers
interviewing candidates for
Thunderbird's presidency and says,
"We found a good man right here
in our own backyard."
Dr. William Voris gave the
commencement address as
president-elect of Thunderbird in
August 1971. Since that time, he
has presided over 53 consecutive
commencement ceremonies,
sharing the lectern with CEOs of
multinational corporations,
ambassadors, and government
officials.
Tehran, Beirut, and a dean. I had
worked my way up through the ranks
and I knew pretty much what I was
doing when it comes to international
academic institutions. I went into it
without a qualm. I really enjoyed it.
Every day was exciting. And how
many times does a person get to mold
something that needs to be rebuilt?"
FIRST THE ACADEMICS
Focusing first on refining the
master's degree as the sole offering of
the School and on the development
of the faculty, Voris began the job of
building the School's academic
reputation. "I went after the academic
side first. Somehow or other, I had to
convince my colleagues at 2,000
other universities and colleges in this
country, and 500 of them overseas,
that this was a legitimate institution
of higher education. It wasn't even on
any list anywhere as being a quality
academic institution. We weren't
considered to be a college or a
university. "
Thlking to corporations to find out
what they needed, and using his
academic connections to find the
faculty, Voris gradually built the kind
of superior graduate school he
envisioned. "I knew the kind of
faculty member I wanted when I saw
one-usually a guy with some
international business experience,
plus a doctorate. It had to be both. As
a matter of fact, we got a lot of faculty
with doctorates and gave them
international experience afterwards­hard-
hitters in the fields we needed."
He also recruited more expert faculty
for the International Studies
Department and added Ph.D.'s to the
language department.
Voris is also pleased with the
development of overseas programs.
"Guadalajara was our first one, and
now we have eight of them. I'm very
proud of that. It adds a tremendous
amount of appeal to our students,
and I think we'll have many more of
them."
Also noteworthy are Voris's efforts
to raise faculty salaries. "They're
pretty much competitive now," he
says. ''They were rock bottom, so
we've been doing quite a bit of
leapfrogging. Now our mean and
median salaries look pretty good, and
we're right in there with the averages
for colleges of business.
"We wanted the complete respect
of the MCSB (American Assembly of
Collegiate Schools of Business, the
accrediting body for colleges of
business) ." But instead of changing
the Thunderbird curriculum to fit the
strict MCSB mold, Voris took a
different tactic. With deliberate
strategy he set out to encourage the
MCSB to accept Thunderbird. "I
never sought MCSB accreditation,
but they mentioned to me that, 'We
SPRING 1989
3
must find a way to accredit this
institution, so unique and so
important,' and that's not possible the
way the rules are written.
"I am still pushing for the MCSB
to broaden its standards; not just for
us, but for places like Carleton
College, Antioch, Oberlin. Their
departments are not accreditable
according to standards set by the
MCSB, and they have very fine
business departments."
Although MCSB standards remain
fairly rigid, and Thunderbird's tri­partite
curriculum is outside the
realm of their MBA structure, the
School is well respected in the organi­zation.
Voris has served on its board
of directors for three years, as well as
being chairman of its International
Affairs Committee for seven years,
and he has been highly influential in
internationalizing America's schools
of business. While he was chairman
of that committee in the early 1980s,
the organization adopted a standard
that all curricula in business
administration had to have an
international dimension. ''The minute
those words came out in the
standards they created quite astir,"
Voris recalls, and he is somewhat
disappointed that internationalism
has not been more widely embraced
by America's business schools.
PHYSICAL PLANT
Along with the need for upgrading
the academic side of the School, it
became readily apparent that the
physical plant needed a drastic
overhaul. Voris recalls one particular
day: "It was a Thursday afternoon.
Water was spouting from about six
different places all at once. We had
no water pressure. The place was
being flooded. Nobody could take a
shower; nobody could take a drink of
water; and the physical plant people
worked day and night patching the
breaks. They dug dowrI and there
were those rusty, old iron pipes. The
pillars were all rotten and the roofs
over the sidewalks were falling in.
None of them would hold water; the
buildings were leaking. So we issued
a development bond, the only one
we've ever issued and used the money
to get the physical plant up to
standard."
Almost as an afterthought he adds,
"Of course, we added nine new
buildings." And he points with pride
to the fact that except for small loans
on a couple of dorms, they're all paid
for. "Our debt service is only $160,000
a year. I'm unwilling to borrow money.
I've been criticized for that. All we
did was borrow from ourselves (the
endowment), but I could see where
the money was going to come from,
and when that money came in we put
it back in the endowment."
ALUMNI INVOLVEMENT
The alumni body, which is growing
at the rate of over BOO per year,
numbered only 7,200 when Voris
came. Over 66 percent of all alumni
graduated during the Voris years, and
the total is now more than 21,000
located in 106 countries and every
state in the u.s.
"When I came, the alumni were
not an important factor at all. In fact,
we didn't know where many of them
were, and most of them had never
helped the School. We had a
marvelous alumni director, Martha
Dr. Voris has added nine buildings
to Thunderbird's campus, main­taining
the integrity of Millard
Sheet's original design. During an
Alumni Leaders' Conference, he
reported on campus expansion and
renovation and answered questions
about the School's future plans.
The Thunderbird Alumni Association
made Dr. Voris an honorary alumnus
during the Spring Banquet
. Snyder, who knew them all by name.
That shows how small an operation it
was. We just weren't getting any
support from the alumni at all.
''Thunderbird alumni are just now
getting to the point where they can
afford to support the school. A
relatively young school at 42, we're
just now getting alums who are chief
executives of corporations.
"That's one of the things I've
enjoyed watching the most - the
development of the Thunderbird
Alumni Association. It's been a
remarkable thing, especially in the
last five years. I'm really delighted,
especially with the leadership. It's
very strong, very steady. It's bringing
the alumni back to the fold. I think
it's the future of the institution."
18 YEARS IN THE BLACK
The financial picture of the School
is the only area Voris is still not
comfortable with. '1\s a matter of fact,
two months ago I was ready to have a
conniption fit," he says. "My advisors
told me we were going to have a
shortfall of about 82 students. I've
been worried every semester for 18
years. With an endowment of $5.5
million, you can run through that in
about six months if there's a drop in
enrollment, so you can never relax."
Nevertheless, the School had no
outside funding when Voris came,
THUNDERBIRD MAGAZINE
4
and he set out to raise operating
funds from the corporations. "I
traveled a lot of miles and talked to a
lot of companies-sold them on a
quid-pro-quo idea. I said that if they
took our graduates, they should help
with our operations. We managed to
get a substantial increase in support
from the corporations-companies
like Citibank, Chase, Bank of
America, Goodyear, Caterpillar. We
became a regular part of their budget.
Thank God for that. It allowed me to
raise salaries and bring in better
professors. Then we started a
development office and really started
to go around the country with a
campaign."
Voris has kept the School in the
black, shOwing a surplus for each of
his 18 years, while the operating
expenses have gone from $2.5 million
in his first year as president, to $14.2
million last year.
"I still can't solve the financial
problems, and that's one of the main
reasons I'm not a bit sad about
retiring. To me, that's the tough part. I
enjoy the faculty, the students,
building buildings, but I don't like
raising money. But it doesn't mean
that somebody else can't do it and
enjoy it."
That somebody will be Dr. Roy A.
Herberger, Jr., who in an uncanny
parallel to Voris's own career path, is
46 years old and comes from a
position as dean of a university
college of business (SMU).
Remembering his own transition,
Voris notes that being president is
very different from being a dean. ''I'm
an entirely different person than I was
when I was dean. I'm like a
chameleon. I play different roles in
different environments, and if I have
any secrets, that's one of them.
"Thunderbird is a small, intimate,
very explosive environment, and I use
that word very carefully. We have a lot
of nationalities - very intelligent
high-level minds, and they're not easy
to work with. They're not easy to
lead. You have to get out front, and
stay out front." Voris's advice to the
new president is to know the School;
know its nuances; know its strengths
and weaknesses, its people, and let
them get to know you. "Know what
they can get away with, and what
they can't; where you stand," he says.
'1\t a school like this they have to see
their leader; know their leader. They
don't have to like him. Of course,
"No single person has made a
greater contribution to the
academic success and international
recognition of this institution," said
William Turner, chairman of the
Board of Trustees during dedication
of the building named for Dr. Voris.
(L) George Getz has been a
member of the board for over 16
years and it was his generosity that
made the William Voris Hall of
Modern Languages possible.
that's one of the sacrifices of being
president of the school, or a dean, is
that you have to rise above the idea
that, 'What will they think.' You have
to call them as you see them. There's
nobody I can pass the buck to, and
that means knowing the School."
Frank Snell has high praise for
Voris's accomplishments. "He has
given 150 percent of dedication. He
is aggressive, vigorous-just like he
plays tennis. Bill Voris has had the
ability to meet all the special
requirements of being president of
Thunderbird. He has a great capacity
for getting to the heart of problems
and solving them and he has
developed a very warm relationship
with the board. He welded the board
together in a very effective way."
As Voris winds down in his final
weeks as preSident, he is looking
forward to a six-month hiatus to
prepare for his return to the
classroom in the spring of 1990 to
teach Middle East studies. "It's going
to take that long because I haven't
gone to class in 26 years. I enjoy
teaching, but I've got to go back and
dig in; read, travel, find out what's
going on. I'm not going to go into the
classroom ad-lib. I'm not going to go
in there and give them anecdotes. I
just refuse to do that. It's going to
be fun."
A PROMISE KEPT
In his initial report to the trustees
in 1971, Voris told them of a promise
he made: "What 1 have done is go
directly to the students, to the faculty,
and to the staff, and to spell out to
them that Thunderbird is a
community; 1 was frank that 1 felt
change was necessary, but 1 promised
them that change would be gradual;
would be carefully thought through;
the advice and assistance of all
segments of the community would be
consulted; and that all change would
be from the firmly established base of
the tripartite approach - the
pragmatic approach traditional to the
Thunderbird Graduate School."
As he returns to the classroom, Bill
Voris can be secure in the knowledge
that he has kept his promise. He is a
patient man who has kept
Thunderbird firmly and steadily
upward on the track he set for it 18
years ago. The change has indeed
been gradual but viewed over the
18-year span of Voris's administra­tion,
it is nothing short of awesome.
SPRING 1989
5
By N. S. C.
ADMINISTRATOR
TO ATHLETE: The
Many Sides if
William Voris
ADMINISTRATOR A strong
believer in faculty governance,
Voris encouraged the Faculty
Senate and departmental
committees to take a significant
role in developing the curriculum.
During the Voris years, new
courses were added in all
departments and instruction in
Arabic, Chinese and Japanese was
initiated. The world business
foundation course structure and
the core curriculum were
developed, the language
department added a business
language requirement, and the
international studies department
instituted a new foundation
course. ''The curriculum is
sounder than it has ever been,"
Voris says, "and our students can
compete with the best of them."
SCHOLAR Although his
specialty is management, Voris
wrote two textbooks on production
before the subject became popular
in colleges of business. One of
them, Production Control, went into
a third edition and was translated
into Spanish and Russian. At one
time it was used by over 150
colleges and universities around
the world. "Bill Voris taught me
one important thing," says Edwin
Flippo, professor of management
at the University of Arizona and a
former graduate school colleague
of Voris, "that 1 could write a saleable
textbook. If he could write a book
like that, and it wasn't even in his
field, 1 figured 1 could do it too."
ORGANIZER Before the
Academy of Management (the
academic association for
management faculty) developed its
regional divisions, it was one big
organization with meetings in the
eastern states. Voris saw a need
and founded the Western Division
of the Academy of Management
covering all states in and west of
the Rocky Mountains. Other
divisions soon followed, and Voris
was named one of fewer than 100
Fellows of the Academy for his
leadership. He also started the
Continued from page 5
Western Division of the American
Assembly of Collegiate Schools of
Business and was its first
president.
INTERNATIONALIST Mingling
with kings, princes, ministers, and
university preSidents during the
late 1960s and '7Os, Voris was one
of six people who founded King
Abdulaziz University in Jeddah,
Saudi Arabia. "He was a Middle
Easterner at heart," says Dr. Francis
Hom, preSident emeritus of the
University of Rhode Island, who
was one of the six. In prior years
Voris had spent three years in the
Middle East as a visiting professor
at the University of Tehran and the
American University of Beirut. "No
matter where Bill Voris would be,
he would adjust," says Hom. "I've
spent 50 years in university
administration, and I don't know
anyone who has more get up and
go and drive than he does," Hom
added.
RETIREE No label is less fitting
to Bill Voris than this one. On his
65th birthday this year, Voris was
ebullient. "I woke up this morning
and said, 'I'm 65, and I'm happy
about it. I went out last weekend
with the students and alumni,
played softball, got on base every
time, scored three runs, and threw
a whole bunch of 'em out at first
base playing shortstop.' I can still
hit a tennis ball, and I'm glad to be
alive."
ATHLETE College letterman in
football and basketball, captain of
the University of North Carolina
football team, draft choice of the
Pittsburgh Steelers, semi-pro
shortstop and 100-yard dash man,
Voris lives his other life as an
athlete. He runs the perimeter of
the campus every morning, and
plays tennis every weekend. Robert
Hunt, Sr., chairman of Huntcor
and one of Voris's tennis partners
calls him "inexhaustible-a human
backboard. He almost never loses."
Voris is a lifelong fan of the
Chicago Cubs, and if he had
another life to live, it would be as
their shortstop and manager
leading them to a World Series
championship.
A LOOK
AT
THUNDERBIRD'S
Mavis Voris is a petite, enthusiastic,
energetic and avid Thunderbird
supporter. Although she missed her
husband's first commencement
speech because of a long-planned
rafting trip down the Colorado River,
she has been by Dr. William Voris's
side during his 18-year term as
president of Thunderbird.
Mavis says, "These 18 years have
been a marvelous part of our lives."
She remembers the early days on
campus with the lack of air
conditioning and one mimeograph
machine to do the School's
duplicating. "Now you see a
computer on everyone's desk." When
the Vorises arrived in 1971, the
campus was surrounded by onion
and cotton fields and it was a lO-mile
trip to the nearest grocery store.
During the years, Mavis Voris's gift
for seeing a need and filling it has
initiated such traditions as the Hot
Air Affair, the balloon race, Friends of
Thunderbird, the School's first
endowment fund, and the student
emergency loan fund.
After being actively involved in
faculty wives clubs and their activities
since her marriage in 1949, and
serving as president of the Faculty
Women's Club at the University of
Arizona, Mavis says, "Upon arriving
at this campus, I was surprised to
find no club or auxiliary, and no little
old ladies in tennis shoes running
around raising funds." What was in
place was an active student wives
club which held an annual spring
THUNDERBIRD MAGAZINE
6
auction to raise funds for immediate
needs. This club gradually faded with
some of their ideas incorporated into
other ventures.
Mary Beth Tompane, a founding
member of the Friends of
Thunderbird, remembers the group's
beginnings. "The idea came from
Mavis," says Tompane. "Shortly after
she and Bill came to campus she was
aware how few people in Phoenix
even knew the School existed."
Luncheon invitations were mailed to
"the women who really get things
done in Phoenix," and the Friends of
Thunderbird became a reality.
One of the group's first projects
was to arrange transportation for
students arriving in Phoenix after
school hours and to assist
international students in making the
transition to a new country. This
included a reception for these
students which quickly turned into a
campus-wide event. '1\fter the first
year," says Mavis, "the American
students were saying, 'Why do you
give a reception for them? We're
international students too.' " Since
that time, President and Mrs. Voris
greet all new incoming students at a
reception held in their home as each
new semester begins.
Not too long after the Friends of
Thunderbird's inception, they sensed
a need for an endowed scholarship
fund and began looking for a unique
way to raise money. In November
1975, the Thunderbird Invitational
Balloon Race was born. A dinner and
auction were held in conjunction
with the race and Malcolm Forbes
was the featured guest speaker. Mavis
transformed the dining hall into an
absolutely gorgeous spot, according
to Tompane. "She painted huge 4 x 8
panels of balloons and just did
everything. "
Over the years, Mavis has gathered
gifts from alumni all over the world
to be auctioned at the annual Hot Air
Affair, cataloging and storing items
ranging from a stuffed piranha from
the Amazon to trolls from Scandinavia.
As a fitting tribute to the woman
who has helped raise over $350,000
to assist students, the organization
she helped found has renamed the
fund the Friends of Thunderbird
Mavis Voris Endowed Scholarship
Fund.
Along with her many other
activities on campus, Mavis's ongoing
interest in art has enriched the
ambience of Thunderbird. It was her
idea to use former U.S. Senator Barry
Goldwater's American Indian
photographs hanging in the
Goldwater Lounge. "Friends of
Thunderbird purchased half of the
photographs from the Heard
Museum," says Mavis, "and the other
half were a gift from Senator
Goldwater. "
The graceful Thunderbird at the 59th
Avenue entrance was commissioned
by Mavis. The original drawing for the
Mavis Voris admires a carved chest
donated to the School's annual
International Auction.
The Thunderbird Alumni Association
pays tribute to Mrs. Voris's dedi­cation
to the School by presenting
her with the Service to Thunderbird
award at the
annual Spring Banquet
SPRING 1989
7
wrought-iron sculpture was done by a
Second Mesa Hopi Indian who taught
art at the Indian School.
An uncovered addition to campus
art are the murals that adorn the
walls of the Thunderbird Room. They
are the work of Millard Sheets, the
artist who also designed the campus
in an architectural rendering of the
Indian god of Thunder. Over the
years the murals had been covered
with brown cork. "One day I was in
the Thunderbird Room," says Mavis,
"and noticed a piece of cork had
fallen down. I looked through the
space and there was a painting." She
discovered the murals, which were
covered with glue from the cork and
had to be restored. Previously
undiscovered photos of the murals
provided by Berger Erickson aided
Mavis's restoration efforts. "I sent
photographs of the murals to Millard
Sheets," says Mavis, "and he
approved, saying he was glad we had
restored them."
From artist to goodwill ambassador,
Mavis Voris's presence at Thunderbird
has had a significant influence on the
School, past, present, and future.
By Carol Naftzger
CAM PUS NEW S
PRESIDENTS:
PAST, PRESENT, AND FUTURE
A strong interest in Thunderbird
leads some students to seek out the
office of ASLC president. This same
trait has lead to the creation of the
Presidents Association, formed to
create a means by which past student
body presidents, as a group, can stay
involved with the School and support
the future growth and development of
Thunderbird. According to Dean of
Students Steve Beaver, who serves as
staff officer and parliamentarian of
the association, almost all of the 72
past presidents have contacted him to
pledge their support and interest.
'The response has been
overwhelmingly positive," says Beaver.
Fifteen past presidents were on
campus in March to approve a
charter, elect members of a Liaison
Committee, and meet with various
Thunderbird groups. During a joint
dinner with the Thunderbird Alumni
Association, a plaque was presented
to Dr. William Voris on behalf of the
Presidents Association thanking him
for his years of outstanding leadership.
Representatives elected to the
Liaison Committee include: Dan
Romanoff '55, 1950s; Karen Bell '61 ,
1960s; Rod laylor '75, 1970s; Patrick
Avis '85, 1980s; representatives-at­large
Gene Lavelle '80 and Mac
Messenger '72; and the current ASLC
president. In addition, Messenger was
chosen as liaison to the Thunderbird
Alumni Association board; Romanoff,
liaison to the World Business
Advisory Council; laylor, liaison to
the Board of Trustees; Lavelle, liaison
to Thunderbird's president; and Bell
and Avis, liaison to the association's
membership.
According to Beaver the group
expects to be task oriented rather than
a social group, and will be working on
behalf of the School. They will meet
twice a year with the next meeting
scheduled for September 28-30, 1989,
in New Orleans.
PHOTO BY JACK KUSTRON
Past presidents of the Associated
Students Legislative Council on
campus for the inaugural meeting
of the President's Association.
THUNDERBIRD MAGAZINE
8
Patrick Duffy
DUFFY GRADES
GLASNOST
While the Soviet Union has made
lengthy strides in the area of foreign
policy under Mikhail Gorbachev, the
low-level economic reforms that must
take place in order for glasnost and
perestroika to succeed are lagging far
behind, according to Patrick Duffy,
recently elected president of the
North Atlantic Assembly
Duffy, a member of British
Parliament and one of NATO's
foremost experts on defense, was on
campus during Winterim teaching an
International Studies course on
NATO.
In a briefing Duffy received
recently in Brussels, he learned many
details of the vast political changes
going on inside the USSR, some of
which he shared during a January
speech to students and faculty.
'Nthough the political reforms
under way are still far from western
concepts-objective democratic
societies-the events taking place are
truly remarkable," said Duffy
Outlining Gorbachev's plan for
Soviet economic reform, Duffy
stressed the USSR's reform of foreign
trade, with its focus on greater
independence and dealings with
foreign partners. He also noted the
Soviet premier's promotion of joint
ventures between Soviet and western
entrepreneurs.
'NI this represents a major
departure from past indifference to
those organizations. The real test of
Gorbachev's success or failure," Duffy
said, "are the economic reforms. If
their domestic economy becomes
anywhere near as efficient as their
military economy, then we should
look out," he warned.
Duffy did list nine "impressive"
reforms regarding Soviet foreign
policy that have taken place during
the Gorbachev era. These reforms
include the INF Treaty, which
Gorbachev largely initiated and of
which many believe the Soviets are the
main beneficiary: the first Sino-Soviet
summit in 30 years; the withdrawal of
troops from Afghanistan; the fact that
Radio Free Europe and Radio Liberty
are now being heard without
interference in the USSR for the first
time in three decades; and
Gorbachev's initiative to try to achieve
a conventional stability between
NATO and the Wcirsaw Pact. Duffy
went on to talk about how NATO will
react to Soviet military cutbacks in
Eastern Europe, and about the impor­tance
of nuclear weapons to NATO.
"Nuclear weapons will continue to
playa key role in deterence," he said,
" .. .it is still an indispensable element
of military stability that conventional
forces alone cannot provide."
Duffy was elected president of the
North Atlantic Treaty Organization in
November during the assembly'S
annual session in Hamburg. He has
been a member of the assembly,
considered one of the top political
jobs in NATO, since 1979, and a
member of parliament since 1963.
(I-r) KingsfDn Fletcher, Koro Welch,
Anthony Logue, and 8rom Watkins
check the wig, part of the required
dress Logue wore as a barrister in
high court. Logue was one of ewer
100 top executives (rom multi­national
corporations and inter­national
political leaders partici­pating
in the 1989 Winterim
program. Fletcher coordinates the
Procter & Gamble International
Consumer Marketing Seminar and
Logue is retired chief trademark
council for Procter & Gamble
Europe. Welch and Watkins were
teaching assistDnts for the course.
EXECUTIVE
IN RESIDENCE
FOCUSES
ON KOREA
Dr. Duk-Choong Kim joined
Thunderbird as the Executive in
Residence in February. During the
week, Dr. Kim sat in on classes, spoke
to the student body, and was available
for consultations with students who
are interested in business in the Far
East and Korea in particular.
Dr. Kim is a professor of economics
and director of the research institute
for economics at Sogang University in
Korea. He also serves as executive
counselor for the Daewoo
Corporation, of which he is former
president and chief executive.
Dr. Kim lectured to students and
faculty on "US. - East Asian rrade
Issues From an International
Perspective," focusing on Korea and
its emergence as a "major player" in
East Asia. International bankers like
Korea, he said. "In recent history,
only Korea paid the interest, and also
the principal on its loans. Every other
country in the world, so far, has paid
off or had difficulty paying off just
the interest."
Comparing the US. and Korea, Dr.
Kim said that Korea has undergone
major economic and political changes
in the past decade, whereas the US.
has not had any basic changes. Korea
PHOTO BY NELDA s. CROW£U
SPRING 1989
9
Executive-in-Residence Dr.
Duk-Choong Kim offered Thunder­bird
students his insights into the
world of business during his visit to
campus in February.
has gone from a country with a $50
billion deficit to its 1988 surplus of
$14 billion.
He pointed out some of the
changes in South Korea over the past
few years: "We have democratic
political institutions. For the first time
the people elected our leader. It used
to be 5,000 who elected our leader.
This time, 25 million out of 42
million voted to elect a preSident.
Our leader is of a military
background," he added, "but he was
elected by the people. So it's a
democratic institution. In Korea there
once was no right to organize a labor
union; no right to strike. But what
has happened today? We had 3,511
labor disturbances in November of
1987 . . . and now our wage rate has
increased 40 percent in two years.
Still we are competitive; somehow we
manage; just like Japan."
Dr. Kim is Thunderbird's fourth
Executive in Residence since the
program began in 1984. It is designed
to bring outstanding business execu­tives
to campus to speak with faculty
and students for two or three days.
What distinguishes this program from
other visiting executives and digni­taries
is that the Executive in Residence
spends a few hours each day
consulting individually with students.
CAM PUS NEW S
COUNCIL AND STUDENTS SHARE CONCERNS
Twenty years ago, when Larry Kroh
'69 was searching for a graduate
program to prepare him for a career in
international business, his under­graduate
advisor told him the only
place to go for such training was "that
little school in Phoenix:' Kroh's Thun­derbird
education has been instrumen­tal
to his long career at Coca-Cola
International, where he presently serves
as director of human resources for
Latin America.
Today, Thunderbird is still the lead­ing
graduate school in international
business, but competition has caused
the school to reevaluate its program.
For the past two years, Kroh has been
an active member of the World Busi­ness
Advisory Council, a group of 60
corporate executives who advise the :!
World Business Department. Since its ~
inception six years ago, the WBAC has ~
also become an advisory council to the ~
School as a whole. ~
This spring the WBAC devoted an "­entire
day of their annual meeting to
interacting with students. Kroh said
the council hoped to "feel the pulse of
the school in the attitudes of students."
At a roundtable forum, the council
members discussed the qualities their
respective companies look for in
potential international managers, and
addressed students' comments and con­cerns
about the Thunderbird program.
Kroh told students that Coca-Cola
looks for bilingual, multicultural
candidates who also have prior work
experience relating to the position they
are interested in. He believes that current
Thunderbirds meet these qualifications
handily. "Students at Thunderbird
are poised on the threshold of an
expansion of hiring by multinational
corporations. Cultural sensitivity, lan­guage
ability and business skills are
extremely valuable to today's company
which competes in a global market.
The cost of being wrong with interna­tional
personnel is simply too high to
gamble on employees who do not
demonstrate this background:' he said.
In the question-and-answer session
that followed, students voiced their
opinions about Thunderbird to the
council. When confronted with the
comment that Thunderbird does not
World Business AdviSOry Council
member D. Larry Kroh '69 visits
with a student during a dinner which
gave students an opportunity to
interact with WBAC members.
give students as much hard-core busi­ness
training as other business schools,
WBAC members told students that
indeed it is the generalist nature of the
school which makes Tbirds stand out
in the crowd of MBAs. The curriculum
changes the council has recommended
over the past six years have helped
ensure that students get the "nuts and
bolts" technical skills they will need on
the job.
Students were also concerned about
Thunderbird's financial future given its
low endowment in comparison with
competing international business pro­grams.
Kroh told students that half of
the corporations represented on the
WBAC contribute Significantly to Thun­derbird.
Despite this, Kroh and the
others stressed the need for more
money to fund scholarships and facili­ties.
To reach this goal, the WBAC
hopes to see an expanded alumni
fund-raising effort.
Finally, WBAC members gave stu­dents
guidelines to interviewing with
campus recruiters. Some American
THUNDERBIRD MAGAZINE
10
students questioned the accessibility of
recruiters to them, since many multi­national
corporations exclusively recruit
foreign nationals to work in their
overseas offices. Kroh told students
that international companies are seg­menting
their recruiting efforts, and are
increaSingly seeking foreign nationals
at Thunderbird because it is such a rich
source of highly qualified foreign
business students. Nonetheless, Kroh
encouraged American students to get
their names and resumes to companies
that interest them. Recruiters of foreign
nationals are often happy to send along
any material received from qualified
Americans to other branches of the
company.
After the panel discussion, Kroh and
the other executives participated in
various afternoon classes around cam­pus.
Kroh attended an international
industrial marketing class taught by
John Zerio, where he shared with
students his experience at Coca-Cola
with sourcing for international mar­kets.
Students found Kroh's contribu­tion
a welcome real-world vantage
point from which to frame their
readings and case studies on the
subject.
By Deborah Kallina
Enthusiastic students, faculty. and
staff took port in the 1989 campus
phonothon which resu/red in pledges
of $71,000 from (Ner 2,000 alumni.
Pictured (front to back) are students
Mary Everett, Michael Risse,
Anthony Sample, Jane Mobil/e, and
Denise Marceaux (standing). In
March, alumni volunteers in the
New York area participated in a
phonathon which raised pledges
from 249 alums totaling over
$10,000.
LIGHTS,
CAMERA, ACTION
The Career Services Center has
added a media dimension to its
program thanks to the generous
support of Johnson &. Johnson. A
self-directed Career Management
Media Room is now available for
students wishing to access software
and videotapes to help them plan
their career paths and match their
knowledge and skills with employers'
needs.
Michael Longua, Johnson &.
Johnson's director of college
recruitment and international
management development, presented
a check recently to fund the media
room. The room is designed to help
students learn skills to remain
competitive upon graduation and
afterwards. With the demise of the
"cradle-to-grave" employer concept,
students must be prepared to make
knowledgeable decisions about the
pace and direction of their career
changes.
Videos will describe various
companies' corporate culture, history,
and future plans, as well as the
typical responsibilities of finance
managers, account executives, and
other personnel within the
organization. Future plans will permit
worldwide data transfer with
potential employers allowing them
instant access to Thunderbird's
resume book.
International 50S AssistDnce pledged
$10,000 to set up an emergency
loan fund to assist Thunderbird
students. Pictured (I-r) are George
Howard 11/ '71, president, 50S, and
Claude Giroux, chairman of 50S,
giving the (lrst instollment to Charles
Mannel, vice president for external
affairs.
PHOTO BY GARY FORBUSH
(I-r) D.R. Belisle, assistant vice
president and director of employer
relations, Michael Longua, Johnson
& Johnson, and Kathryn Vegso,
director of career services, in front
of the Career Services Resource
Ubrary.
TRUSTEE
DONALDB.
TOSTENRUD DIES
Donald B. Tostenrud, a member of
Thunderbird's board of trustees since
1978, died at his home in Phoenix on
February 6, 1989. Mr. Tostenrud was
chairman of the executive committee
of the Arizona Bank and its holding
company, Arizona Bancwest
Corporation. He was also a member
of the board and executive
committees of Security Pacific
Corporation and Security Pacific
National Bank of Los Angeles.
Security Pacific owns Arizona
Bancwest and Mr. Tostenrud was the
driving force in arranging the passage
of interstate-banking legislation in
Arizona and Arizona Bank's friendly
merger with Security Pacific.
SPRING 1989
11
Is THERE A
SPEAKER IN
THE HOUSE?
Thunderbird is seeking
alumni interested in sharing
their knowledge and expertise
with various audiences.
The Thunderbird Alumni
Speakers Bureau, currently being
formed, is a list of alumni willing
to speak to trade associations,
media representatives, alumni
leaders, civic groups, univer­sities,
and other audiences.
If you are interested in
promoting your ideas as well
as educating people about
Thunderbird and its alumni,
please fill out the form below
and mail it with a copy of your
current resume to:
Thunderbird Alumni
Speakers Bureau Committee
American Graduate School of
International Management
Office of Communication
Thunderbird Campus
Glendale, AZ 85306
If your credentials meet our
needs, a committee member will
be in touch with you to discuss
this project.
Name Year Graduated
Job Title
Company
Address
City, State Zip
Telephone (Office) (Home)
Topics you are willing to speak on
TRUSTEE PROFILE
DAVID C. LINCOLN:
FROM COPPER TO
OPTICAL SCANNER
One of the most enthusiastic standing
ovations in the School's history occurred
when David Lincoln, a member of the
board of trustees, was introduced as
the man who funded the new computer
building with a half-million dollar
contribution.
Students who had previously labored
in a one-room computer area furnished
with a half-dozen antiquated terminals
have elevated Lincoln to near sainthood
in grateful appreciation to the quiet
man and his wife, who simply saw a
need and filled it.
"Everybody had been after us to help
with that campaign (for the Faculty
Center)," Lincoln says, "and Joan and I
listened to a number of approaches and
finally decided that was the one that
interested us and probably would be as
helpful as anything. We guessed right
on that one, I think," he says modestly.
Significant as that contribution is,
however, David Lincoln's commitment
does not stop there. As a trustee, he is
rarely absent from board meetings or
commencement. When the students
recently invited him to speak at their
entrepreneurship conference, true to
form, he readily agreed.
Lincoln's participation in Thunderbird
is a legacy from his father, John C.
Lincoln, a founding trustee and promi­nent
Phoenix leader, who passed the
values of education and philanthropy
on to his son. Lincoln went to Judson
School and North High in Phoenix and
then received his master's and bachelor's
degrees in engineering from California
Institute of Technology.
After 10 years as an engineer, first
with Convair and then with Sperry
Gyroscope, he became active in family
businesses in Cleveland. FollOwing his
father's death in 1959, David Lincoln
succeeded him as president of Bagdad
Copper in Arizona, which he ran for 14
years until its merger with Cyprus Mines.
Then David Lincoln began looking
for an entrepreneurial venture, and
together with a laser engineer formed
Lincoln Laser prodUCing optical
scanning equipment.
"When we got into the scanning
business, we knew that it was not going
to be large enough to carry the company
into the size that we eventually wanted
it to be. The market probably would
have slacked off somewhere in the
$10,000,000 region and we wanted to
have a company that had at least one
more zero at the back of that, and
maybe more. We had to have what we
were calling a systems part of the
company. We would use the scanning
technology as the basis for the systems
that we produced."
Confessing to a major marketing
mistake with respect to the Japanese
market during Thunderbird's recent
entrepreneurship conference, Lincoln
told the audience, "Marketing is
extremely important. My advice to you
if you're going to be an entrepreneur is
to do your marketing right, particularly
if you're a bunch of naive engineers like
we were. You think if you build a better
mousetrap, the world's going to beat a
path to your door; it doesn't happen
that way," he says emphatically: "You've
got to go find that mouse and put it in
the trap."
Lincoln feels the same way about
marketing Thunderbird. ''I've been very
pleased with this School. Its curriculum
is unique and important-crucial. The
problem is competition. It's going to
take a lot of entrepreneurship and a lot
THUNDERBIRD MAGAZINE
12
of being quick on our feet, doing the
right things and staying ahead of the
competition.
"We need to continue to pay attention
to our customers, which are some
combination of our students, and the
people who hire our students and what
they want. One of the nice things about
Thunderbird is that it can be more
responsive. A big university that is set
in its ways can't respond nearly as
quickly as Thunderbird can.
"There's some good news and some
bad news in the way we're financed
right now-by tuition," Lincoln says.
"The bad news is, we don't have much
of an endowment. The good news is,
we're really responsive to our market.
Every semester we're responsive to our
market. I'm not saying we should stay
tuition-dependent, but we've got to
keep that responsiveness to what the
students want and what the world
wants our students to do, as well as
build up the endowment.
"It's a fascinating School," Lincoln
says. 'The spirit here is unique and
there is that Thunderbird mystique. I
think it's here to a large extent because
of the students. We can learn from
them in many cases."
N.s.c.
VIEWPOINT
1992: THE SLOGAN
AND THE REALITY
IN THE EUROPEAN
COMMUNITY
By Dr. Beverly Springer
Something is happening in Europe
today. Excitement, vitality and optimism
characterize the area that a few years
ago was described by one word,
Europessimism. The date "1992" is
seen and heard from Denmark to Greece.
1992 is about the establishment of a
single market. It is a schedule of some
279 proposals for framework laws of
the European Community. 1992 is a
process not a date.
What is this 1992 that President
Mitterand says will once again make
the 320 million Europeans actors in
history and that Jacques Delors,
president of the commission of the EC,
says will enable Europe to run the
lOO-meter sprint rather than the
lOO-meter hurtles as they have been
doing? The scope is vast. If achieved
it would result in a Europe that is more
integrated for business than the United
States. But even if the ideal is never
reached, the present is a Europe in
which change is occurring with
incredible speed.
The EC is simultaneously attacking
physical, technical and fiscal barriers
to the internal market. Physical barriers
refers to the border checks that can
add four hours per border for an
exporter. Technical barriers refers to
the different standards that a product
must meet in order to be sold in a
country. Fiscal barriers refers to the
constraints that kept financial services
divided into 12 costly units in the EC
Europeans are gaining the right to have
a bank account anywhere in the EC
that they desire, to buy their insurance
wherever they find the best deal, and
to receive in their living rooms TV
programs produced in other member
countries. Corporations will have the
option of operating under the single
legal code of the EC rather than under
a different legal code in every country
where they have a subsidiary. They will
be able to consolidate production
wherever it suits their product and
distribute a single product throughout
the EC without costly border delays
or differing national standards.
Dr. Beverly Springer, professor of
International Studies, is considered
an expert on the European Common
Market
With great fanfare, the EC published
the Cecchini report last spring. It is a
summary of a huge research effort that
culminated in 6,000 pages of analysis
of the costs of non Europe and the
expected benefits of a single market.
Some of the findings are: Exporters
lose 25 percent of profits due to
customs related costs. Car insurance
rates vary 300 percent among member
states but consumers in high cost
countries have not been allowed to buy
where it is cheaper. Governments could
save 17 billion ecu's (1 ecu = $1.15)
each year if they purchased goods and
services EC wide rather than in
domestic markets. Businessmen in a
survey ranked closed government
purchaSing as the worst barrier to
profitable business operation inside the
EC Differences in value added taxes
and freight regulations were tied for
second place.
The removal of all these barriers will
give the European economy a supply
side shock according to the report.
Individuals will gain purchasing power,
firms will become more competitive
and profitable and government deficits
will fall.
Whether 1992 is a phony medicine
for what ails Europe only time will
tell. But what is certain is that many
business people have confidence in it.
Polls show that awareness of 1992 is
increasing rapidly and that the larger
the business, the more likely its leaders
support 1992 and are adjusting busi­ness
strategy in response. Europe is
SPRING 1989
13
in the midst of a merger mania.
What excites European business
people is the lure of a $4 trillion
market with 320 million affluent
consumers. For the first time, they will
have "the critical mass," as the head
of the German Industrial Association
calls it, necessary to develop firms that
can compete with the US. and Japanese
corporate giants.
Now we come to the tricky part­the
prognosis. Inside the member
countries, the powerful voices from the
business sector are ahead of their
governments in support of 1992.
Interestingly, labor unions which are
very powerful in much of Europe, also
support 1992. Quite simply, the issue
has not become a left/right issue in
any member state. No political party
of any importance has taken an
anti-1992 position. Public opinion
supports European integration. Neither
is it possible at the present time to see
a coalition of European leaders forming
to block the decision-making process
in the EC
I know that Americans are very
concerned that the new Europe will
become a fortress Europe. The EC is
our largest trading parmer. At stake is
a two-way trade that totaled $145
billion in 1987. Certainly protectionism
is in the European heritage as it is in
ours. At the present time most of their
protectionist noises are directed at
Asia. If the EC creates a more
prosperous internal market without
throwing up external barriers, then,
of course, many US. exporters will find
better customers there. It will be very
important that the US. government
works closely with the EC to head off
protectionist pressures.
I think that the issue of direct
investments is more important even
than the trade issue. We have more
direct investment in the EC than any
other region in the world. Almost every
American MNC has subsidiaries in
Europe. Under EC law, these sub­sidiaries
are considered European firms
and are covered by EC policies. The
US. government has to be alert to
assure that foreign subsidiaries continue
to be treated as nationals and especially
to assure that US. service industries
operating in Europe are treated equally
when barriers to the services are
removed. Much that happens will
continued on page 31
4:558.m.
Arizona time,
November 18, 1988.
Sleepy-eyed graduate
students are slowly
gathering in the Thunder­bird
Computer Center,
ready for today's Inter­national
Finance and
Trade class. But, this is
no ordinary class. These
from Tokyo to Arizona.
Using this advance infor­mation,
they will be able
to make decisions in
foreign currency futures
markets, just as real-world
West Coast traders do.
Normally, this is more
like a homework "game"
=:=---- played with plenty of
students are preparing
for the real world of multi­national
management.
Today's exercise uses the
Nikkei Japanese News
Retrieval System to simu­late
the life of the foreign
currency futures trader.
The system was donated
to the school by the NEC
Corporation of Japan as a
goodwill gesture to pro­mote
greater under­standing
between the
United States and Japan.
Thunderbird was one of
only 29 universities
selected by NEC for
the system.
The students will look at
the foreign exchange
rates from the markets in
Tokyo, Hong Kong, Singa­pore
and London as they
are beamed by satellite
decision -making time.
But, today is different.
Overnight quotes are
flashed on the screen;
decisions must be made
before the Chicago market
opens, and every scrap of
background information
helps. Yesterday's data
pave the way for today's
decision that can lead to
tomorrow's fortune.
5:008.m.
In just one hour, the
International Monetary
Market of the Chicago
Mercantile Exchange
opens. For the foreign
currency trader, time
zones are used to advan­tage
as the traders seek
to get a handle on the
markets in the rest of the
world before putting their
money down on the board
in Chicago.
"Welcome to the world
of the futures trader,"
says Professor Dale Vor
der Landwehr. "The first
thing we're going to do
using the Nikkei Telecom
System is to look at the
most recent news bulle­tins
broadcast during the
night. They will playa part
in the decisions you'll be
making in the next few
minutes," he cautions.
The tension is building.
Students sit together in
teams, poised at their
microcomputers as infor­mation
appears on their
screens. The global
monetary picture begins
to unfold.
"Notice that the yen
opened at 123.25 in
Tokyo," the professor
points out. "You should be
discussing this in your
teams, deciding what you
want to do."
The Nikkei system flashes
information from Tokyo,
Hong Kong, Singapore,
Zurich, and London as the
students huddle together,
weighing the impact
these data will have on
today's monetary futures
market.
They are allowed to make
decisions on as many as
seven currencies and up
to 20 contracts. One group
wants to stick with one
currency. Another group
asks permission to do
more than 20 contracts.
"We want to be very,
very rich or very, very
poor," the group leader
explains.
5:158.m.
The data on the screen
show an erratic monetary
market. The Central
Bank is almost frantically
trying to offset the nega­tive
impact of Bush's pre­election
promise of
"no new taxes."
Vor der Landwehr
explains, "The market
views the budget deficit
as a serious economic
problem and it doesn't
really believe Bush
can cut expenditures
significantly. "
The screen cuts to recent
24-hour data on the yen,
the pound sterling, the
Swiss franc, and Canadian
dollar, and the Deutsche
mark. "It seems that those
central banks are inter­vening
like crazy over the
night as we move through­out
different countries,"
Professor Vor der Land­wehr
observes.
5:25 a.m.
"It looks like the German
Bundesbank is actively
trying to offset the market
forces, so you've got to
incorporate all that into
your decision-making.
We're 35 minutes away
from deadline before the
Chicago market opens,"
he warns.
More data flash on the
Nikkei screen. "Now we're
going to go into the actual
markets and see the
Tokyo market duririg the
different hours of the day.
It's 10:30 at night, in
Tokyo, and the foreign
exchange market is
closed, but this is what
happened. You can see
the detail by the hour."
5:35 a.m.
One student spots a sharp
aberration in pound
sterling on the Hong Kong
and Singapore markets.
"Is that a typo?" he
asks. "It goes from 1.82 to
1.71 in one hour; that's
more than it's moved in the
past month," he observes.
The professor assures him
that it's no mistake. "The
worldwide financial
markets are crazy right
now. Rates are moving all
over the place," he says
excitedly. "It's a marvel­ous
time for traders
because it's a time of
disruption. You can make
a fortune, but you can
also lose a fortune. That's
going to be important to
keep in mind as you try to
make a bundle yourselves
when you enter the
futures market in just
25 minutes."
5:40 a.m.
More data: "This is the
most recent data in
London where it's now
12:40 p.m. This is the
The students huddle
around the terminals
while Vor der Landwehr
relaxes, talking about the
Nikkei system: "The
thing that makes this
whole experience pos­sible
is the NEC Cor­poration,
who gave us
this Nikkei Japanese
News Retrieval System,"
he says. "Thunderbird is
one of only 29 schools in
the U.S. selected by NEC
to receive this system
and we're just beginning
to see the possibilities. It
was given to the school
because NEC felt that
with so many interna­tional
courses, we could
get the most use from it,
and they were right.
"All the other interna­tional
finance and trade
faculty members use it.
We have about 300 stu­dents
using this system
hands-on to obtain the
latest foreign exchange
data and other economic
information as well as
having access to all the
historical data contained
in the International Mon­etary
Fund's international
financial statistics. They
also have access to the
most complete English
data bases available on
Japanese business."
Vor der Landwehr
last step for you to look at
before you get together
with your team to make
your final decision. There's
actually a lot more we
could look at, but we just
don't have the time. As it
is in the real life of a
trader, it's always done
with imperfect informa­tion,"
the professor says.
"While you're talking
over your decision, we're
going to put the Nikkei
system into the broadcast
describes its science­fiction-
like mode of oper­ation.
"The computer
wakes up by itself at a
pre-programmed time of
5 a.m. It goes into the file
and sees what instruc­tion
is left for it. The
other day, we had it call
Los Angeles at 5 a.m.
Arizona time. A beam
was sent to a satellite in
Tokyo, and in Tokyo a
beam came from London
for the current exchange
markets into Tokyo. The
Tokyo information was
sent through satellite,
back to L.A. The tele­phone
response was
made to Nikkei.
"Nikkei takes the infor­mation;
puts it into
storage; looks in the file
again; sees if we told it
to do anything else; we
said, 'Yes, print the
foreign exchange informa­tion.'
Remember," Vor
der Landwehr stresses,
"It is 5:00 a.m. and
there's no one in the
library. All of a sudden
the printer goes into its
rapid-fire rat-a-tat-tat;
nobody's there. It prints
everything out on the
printer, checks the file,
sees that all its tasks are
done, and shuts itself off.
It's like the opening scene
from the movie 'Alien,'''
he says.
mode, so if anything is
happening it will flash on
the screen, and you can
take that late-breaking
news into consideration."
5:42 a.m.
Professor Vor der Land­wehr
gives final instruc­tions:
"All right, get those
decisions ready and feed
them into the computer.
You've got 18 minutes."
6:02 a.m.
Arizona time. The Chi­cago
market lIas now
opened and Vor der
Landwehr announces,
"You can see the conse­quences
of your decisions
already. The opening
contracts have been cut.
You can see right now
how well you just did,
so before you leave, check
the screen and see what
happened."
by Nelda S. Crowell
B. 100% Cotton Sheeting Shirts corne in
two styles: one has Thunderbird printed
in raised letters on the front of the shin
accompanied by crew patches. Colors:
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C. The Cotton Sheeting Shirt second style
features International Sail Team Thunder­bird
printed in raised lettering accross the
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S,M,l,Xl $22.95
A. Sweatshirt in 50/50 blend. Thunder­bird
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Mexico, Brazil, and Venezuela. Colors:
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Other Japanese
Proverbs in Japanese
with illustrations and
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Philip R. Harris &
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THUNDERBIRD on front. Green,
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THUNDERBIRD insignia. Blue,
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THUNDERBIRD NETWORK
ARIZONA
In March, the Arizona
chapter of the Thunderbird
Alumni Association held its
annual meeting on the
Thunderbird Campus. After
the meeting, members joined
students in the TAC for a "Salsa
on the Beach" party.
Officers for the Arizona
chapter for 1989-1990 are
Chairman Ken Nelson '54,
President Don Parker '82, Vice
President Hein Schoustra '83,
Treasurer Bob Wedwick '72,
and Newsletter Editor Skeet
Holland '78. The association
also has four new board of
director members. They are:
Sally Craig '84, Leon Estes '62,
John Hodges '85, and Jim
Kistles '77.
The group continues to
meet on First Tuesdays at the
Pointe of View on 16th Street.
The speaker for February was
International Studies Professor
John Frankenstein. April's First
Tuesday speaker was Mark J.
Coleman, senior vice
president, sales and product
development for America West
Airlines.
CALIFORNIA
Gold Coast
Thirty-five alumni from the
west San Fernando Valley,
Ventura and Santa Barbara
counties got together in March
for their inaugural First
Tuesday. The get together was
held at the office of Pacific
InterTrade Corporation in
Westlake Village, California.
Pacific InterTrade employs four
Tbirds. Alumni in attendance
ranged from Joe Klein '47 and
John Real '52 to a prospective
student for the class of 1990.
The group even received a
congratulatory phone call from
Berger Erickson. Randy
Schilling, director of
development at Thunderbird
represented the School. The
event was organized by
Maarten W Fleurke '79 and
Robert Lees '77.
Greater Los Angeles
The greater Los Angeles
chapter elected new officers
during their February First
Tuesday. Officers for 1989 are:
President &: Treasurer Carol
Brittain '77, Vice Presidents
Charlie Lowe '77 and Diane
Carter '87, and Secretary
Marianne Wehner '84.
To facilitate reaching Tbirds
of all eras, each class year or
group of class years will have a
class captain to act as a contact
and a general motivator for
participation and enthusiasm.
Diane Carter '87 is responsible
for coordinating the class
captains.
Recent activities of Los
Angeles area Tbirds include a
jazz night at 'i\t My Place" in
Los Angeles. Entertainment
was provided by Richard Elliot
and his band. The event,
which also included dinner,
was organized by Charlie Lowe
'77. Errol van Stralen '83
organized an international
dinner for the group at a local
Brazilian Restaurant.
Orange County
Orange County Tbirds held
1989 elections in January and
elected the following officers:
President Cynthia Schmidt '84,
Vice President Cindy Carlson
Stephan '84, Newsletter Editor
Tim Polland '87, Treasurer
Marc Gallin '86, Guest Speaker
Coordinator Monica Walleser
'86, and Entertainment Chair
Sally Ingram '86.
San Diego
During their First Tuesday
meeting in March, San Diego
Tbirds selected a steering
committee to lead their
chapter. The committee
consists of Don Capener '85,
Steve Magoffin '86, Louise
Gobron '85, Lois Brown Vera
'77, Janelle Nieves '87, Jeri
Towner Denniston '78, and
Eric Denniston '80.
First Tuesday gatherings
continue to be held at the
Copacabana and are organized
by Louise Gobron '85. Deb
Thomas '75 will be organizing
monthly ethnic dinner get
togethers.
The group sponsored a
luncheon in April that featured
keynote speaker, Phil lauber.
• Thunderbird was well represented,
16 percent of attendees, at the
international marketing meeting of
Motorola's Government Electronics
Group held in Scottsdale. Pictured
(I-r): James E. Schoen '62, Area
Managerllnternational; Matt
Jarvinen '82, Director Asia/Pacific
North; Paul S. Fitch '86, Inter­national
Contract Manager and
Patrick Quinn, director of inter­national
operations and member of
the World Business Advisory Council.
West German T'birds gathered for
First Tuesday at Das Kleine Haus in
Frankfurt. Pictured from top to
bottom ar (I-r): Madeline
Blankensrein '85, Glenn Wheatley
'87, Barbaro Karmeinsky '87, Jackie
Lutz '87, Ira Burkemper '87, Shirley
Henning '81, Timothy Powers '80,
Pascal Crepin '86, Joachim Becker
'85, Jorge Montero '83, Ursula
Schroth '87, Alexander Brunen '86,
Gregory Tripple '82, and Jeff
Schneider '76.
• Califomia Gold Coast alumni at their
first, First Tuesday get together in March.
Members of the Chihuahua Alumni
Chapter gathered for their first First
Tuesday in February at Chihuahua
Charlies. Seated (I-r) are Dan
Gallagher '88, Geoff Horsfield '87,
Evie Gashler '87, and friends. The
three T'birds are all financial con­trollers
for Zenith's three plants in
Chihuahua.
THUNDERBIRD MAGAZINE
18
.. Miami T'birds during a March get
together with Dr. Dennis Guthery.
Seated (I-r) are Enrique Zelaya '81,
Rob Kasavage '84, jim Smith '84,
Eduardo Ramos '84, Frank Forque
'66, Guido Antezana '70. Standing
A
Orlando T'birds gathered for their
first alumni meeting. First row (I-r)
Cida Greco, jerry Greco '76, Mary
Canova. Second row (I-r) Carlos
Roncal '76, Ted Troy '57, Rachel
Pauley '83, Mario Canova '85. Third
row (I-r) Gerry Chambliss '81, Tom
Hooker '81 , lliena Hooker, Tom
Hackim '77.
(I-r) are Amy Lonowski-Eastlund '85,
Deborah Hartshorne Niskin '70, Dr.
Guthery, Marisela Rodriguez '84,
Kathryn Tobiassen '85, Regina
DiSpigna '84.
A
Maarten W Fleurke '79 recently
became a U.S. citizen. Fellow T'birds
helped him celebrate at a party in
his honor at the Los Angeles Athletic
Club. Maarten is vice preSident and
co-founder of Pacific Inter Trade in
Westlake Vii/age, California, and is
a new member of the President's
Council.
umber is president and CEO
of the Kashi Company, makers
of puffed cereal products, and
he spoke on the topic,
"Problems and Opportunities
of Starting a New International
Business."
San Francisco
A Hypercard database for
Bay Area Tbirds was unveiled
at a recent get together and all
present were invited to input
their curriculae vitae. The
database features entries for
language and country skills,
specialized work experience,
hobbies and interests, and
committee interests. The Bay
Area alumni association views
the database as a useful
networking tool for career
development and fun
too. Forms will be available at
most functions during the year,
allowing the data to be input
later.
About 50 Tbirds made an
appearance at the February
First Tuesday including Bruce
McKinnon '70, Robin Raborn
'76, Yvette Morrill '83 and
Nobu Kondo '83. Afterwards a
lively Szechuan dinner was
had by about 20 at Brandy
Ho's to celebrate the Chinese
New Year of the Serpent.
In March the group held a
roving Thai dinner at Satay
House. This event was
organized by Adelaide Nye '85.
FLORIDA
Orlando
Tom Hackim '77 and Jerry
Greco '77 have organized First
Tuesdays in the greater
Orlando area beginning at 5
p.m. in Valentyne's Jazz Bar, 54
• International Studies Professor
Dorothy Riddle recently joined a
group of T'birds for dinner at the
Plaza Hotel in Amman, jordan. Front
row (I-r): john A. Moore '70; Bashor
r Farouki '74; Dr. Riddle; Ben Cross
'69; Back row: Mohammed A. Azab
'79; Francis Donovan '81;
Mohammad Ensour '80, Nazzal
A/-Armouti '79; Mohamad Anwar
'79; Mansour Abu-Rahmeh '86;
Halim Abu-Rahmeh '84; and
Frederick jeroy '51.
SPRING 1989
19
N. Orange Avenue. Tom and
Jerry say, "Look for the sign at
Valentyne's that says The
Pub.'''
GEORGIA
The Atlanta Chapter
continues to meet on First
Tuesdays at 6 p.m. at East
Village Grille, 248 Buckead
Avenue. Maher Tubbeh '87 and
May Cheong '87 organized a
picnic for the group. Members
got together in April at
Callaway Gardens, 70 miles
south of Atlanta, and enjoyed
the 700 varieties of azaleas that
were in full bloom.
MARYLAND
Baltimore Tbirds have
moved the location of their
First Thursday gatherings. The
group will be meeting at 5:30
p.m. at the Rusty Scupper in
the inner harbor.
NEW MEXICO
Albuquerque Tbirds met for
their first First Tuesday in
January at Delfino's Lounge in
the Clarion Four Seasons
Hotel. Attending the gathering
were: Ernie Bruss '62, Sherrie
Busler '86, Roberto Castillo
'60, Susan Danto '80, Warren
Feller '74, Louis Frey '73,
Christy Henspeter '82, Dave
Huhn '70 and Laurie Staebler
'88. Only four of these Tbirds
had ever met before. The
group will continue to meet
each month on third
Thursdays.
NEW JERSEY
New Jersey Tbirds have new
officers for 1989. They are
Co-presidents Michele Pieropan
'87 and Bjorn Kirchdorfer '87;
Vice President Cindy Gebhardt
'87; Treasurer Eric Chadwick
'87; Secretary Greg Jenik '86;
Special Events Cathy Modaber
'87; Public Relations Uku
Ateinea '75; and Social Chair
Cindy Engels '86.
To celebrate the end of tax
time for 1988, the group went
to Atlantic City for a day of
gambling and fun. The trip
was organized by Eric
Chadwick '87 and Cindy
Gephardt '87.
THUNDERBIRD NETWORK
NEW YORK
Ethnopigging continues to
attract New York City Tbirds
to various eateries. In February
the group dined at Tibetan
Kitchen, in March at Mocca
Hungarian, and in April, the
group sampled a Yemeni style
dinner at Rectangles Cafe. In
April, the group also toured
New York's newest museum,
the LLadro, which was
followed by dinner at a
Spanish restaurant, Alcala.
These events were organized
by Helen Covington '82.
New York Tbirds joined the
Adventurers Club for St.
Patrick's Leprachaun hunt
through the bars of New York
City. This event was organized
by Robbie Weaver '86.
First Tuesdays have been
temporarily relocated to
Houlihan's at 42nd Street and
Lexington Avenue, until May.
In May, the group will join
Cinco de Mayo at its new
location for a private
pre-opening celebration. Cinco
de Mayo has moved to the
Citicorp center at 54th Street
and Third Avenue.
ILLINOIS
Chicagoland Chapter
A research committee is
being formed to analyze the
European Community's plans
for dropping all internal trade
barriers within member
countries. Linda Pascucci '85
and Conrad Terry '81 are
organizing the committee.
Tbirds wound their way to
3 Happiness in Chinatown to
celebrate the Year of the
Serpent with a seven-course
"Master Chef' dinner. The
chapter has grown over 15
percent in the past 14 months
and now has 839 registered
members in the Chicago area.
Mark Rudolph '78, has
organized a global job bank: a
newsletter that lists interna­tional
job opportunities in the
Chicago area. The newsletter
will be distributed to
subscribers each time at least
four job postings are received.
Linda Pascucci '85 was
elected chapter president for
the next eight months.
TENNESSEE
Nashville
Steve Nicley '82 hosted
Nashville's second annual
winter Tbird party featuring a
Mexican dinner catered by the
San Antonio Taco Company.
Jennifer Alcantara '87 handled
the reservations.
TEXAS
In keeping with their
tradition of relocating the First
Tuesday meeting place every
15 to 18 months, the
Dallas/Fort Worth chapter has
changed its gathering spot to
The Mucky Duck Pub, located
in the Centrum at the comer
of Oak Lawn Ave. and Cedar
Springs, in Dallas.
WASHINGTON
Seattle Tbirds will be
rotating their First Tuesdays
this year. Beginning in March,
First Tuesdays every other
month will be held at The
Eastside in Kirkland followed
in April, June, August,
October by a First Tuesday at
Duke's in downtown Seattle.
Seattle Tbirds have a new
editor for their monthly
newletter. He is David L.
Novick '87.
GREATER WASHINGTON
WISCONSIN
Milwaukee Tbirds are
currently meeting for First
Tuesdays in a private room at
the Brown Bottle which is
located in the old Schlitz
Brewery in Milwaukee. These
events are organized by Bill
Reade '88 and Erik Burros '88.
Dallas/Fort Worth T'birds held a
reception recently to honor
Thunderbird president-elect Dr. Roy
Herberger. The event was held at
Southern Methodist University in
Dallas with 45 alums in attendance.
Shown (I-r) are organizer Dave
Trott '74 and Dr. Herberger.
Ardith Dentzer McCormick '87
names her husband, Andrew
(kneeling), an honorary T'bird during
an impromptu ceremony at their
wedding reception in Larchmont,
New York. Interested observers
include (I-r) Kris Brown '87;
T
Alumni gathered in Garrison, New
York to celebrate the wedding of
Stephen Sarro '83 and Dorodrt Krebs
Sarro '77. Back row (I-r) Abelardo
Gonzalez '84, Wilma Gonzalez,
Edward Thompson '84, Dawn Sarro
Rodriguez '83, Gerry E.srerbrook '77,
and Linda Eastwood.
(I-r) T'birds Matt Venezia '88; S.
Kelly Seibold '88; C. Fred Ehle '88;
and Matt Rymer '87 help Terry
Crowley '88 and Karen Hime
Crowley '88 celebrate their
wedding day.
Trocy Hinds '87; Colin Veater '85;
Vicki Rosenburg '86; Mary Ryan
Foss-Ski(rescik '86; Bob Caines '87;
Vicky Goldstein '86; Greg Dickson
'86; Ana Maria Diez de Medina
Vega '86; and Yolande du Monceau
'86.
D.C. Tbirds gathered in
March for their annual
membership meeting at Pizza
and Pasta restaurant in
downtown Washington. The
gathering was held to attract
new members, to conduct
elections for four vacant board
seats, to take stock of last
year's successes and to make
plans for 1989. This event was
organized by Treasurer Marcus
Schaefer '82.
Deboroh Sheehan '86; Pier Stiny '86; T
New officers for the group
are: President Jon Goodman
'86, Vice President Brian
Marshall '73, Treasurer Marcus
Schaefer '82, and Secretary
Tim Watkins '78.
THUNDERBIRD MAGAZINE
20
A Reunion
to Remember
Over 175 T'birds and guests
attended the lO-year reunion
for the classes of 1978 and
1979 on campus in March.
The event opened with Pub
Night where an original
resume, rejection letter, or first
T'bird job offer letter was good
for a free beer. The Jim Mills
Celebrity Golf Tournament, a
faculty/alumni meeting and a
cocktail party in the
Thunderbird Activitiy Center
rounded out Friday's schedule.
On Saturday a job planning
workshop allowed current
students to talk to alumni
about career planning and job
search strategies in marketing,
banking, finance and business
management/communications.
A group of Thunderbirds gather for
a picture in front of the Raffles
Hotel in Singapore during the Asia
Reunion weekend.
Thundergames gave returning
alumni a chance to compete
with alumni-in-residence. The
day concluded with a
southwestern evening of
dinner and dancing at
Pinnacle Peak.
Plans have been approved
for a $1.2 million library
expansion on campus and the
Classes of 1978179 have
established a goal of raising
$150,000 for this much­needed
renovation to expand
the square footage of the
library to twice its present size.
Under the direction of
Chairmen Tom Hobson '79
and Bob Whelan '78,51
alumni have pledged $50,000
to date. A donor brunch was
held during reunion weekend
honoring those alumni who
have pledged $2,500 or more.
Alumni Enjoy a Singapore Fling
....
T'birds pictured at the dinner cruise
on an Arab dhow during the Dubai
Reunion. Pictured in the back row
from (I-r): Gerald Kangas '60,jean
Kangas, Phil Blaisdell 70, Dave
Brothers 78, Hatem Kurdieh '85,
Robert Standfast '60, Christine
Standfast, Labib Baltagi 78, Lucy
Baltagi. Front row (I-r) julian
Gallegos '84, Beau Walker, Belly
Dancer, Saeed Masoud '82, Rita
Gallegos, Ossman Charabati '84
and guest
SPRING 1989
21
... Some of the members of the Classes
of 1978179 steering committee get
together during dinner at Pinnacle
Peak. Front row (I-r) Bob Whelan
78, Sara Greenwood 79, Rachel
Ge/tman Susz 79, and Marty Susz
79. Back row (I-r) j. Starrett Berry
79, Tom Hobson 79, Sonia Dias
79, Steve Orr 79, Tom Brennan 79,
and joe Schmieder 78.
eighty-seven Thunderbirds
were at the opening dinner at
the Hyatt Regency Hotel in
Singapore for the three-day
T'bird Pan Asian gathering.
With great fanfare Randy '86
and Claire Hendy Oudemans
'87 organized and carried off
the very successful second
annual Asian gathering for
T'birds.
On Saturday some 76
people got together for golf,
sightseeing, tennis and water
skiing culminating in a dinner
cruise through the harbor and
surrounding islands of
Singapore. Sunday brought 47
of the hearty folks to the
Raffles Hotel for Singapore
Slings and an Indian brunch.
With sadness and resolve to
meet again the energetic group
dispersed to carry on their
international activities .
The third annual Asian
gathering is being planned for
June 8-10, 1990 and will be
held in Hong Kong. Sharon
DeAlwis '87, marketing coordi­nator
for Jean Paton Parfumeur
(Asia) Ltd. and her committee
guarantee a great gathering of
Thunderbirds with shopping,
conversation, island hopping
and friendship. See you there.
ALUMNI UPDATES
1948
Leonard M. Zolkos has retired from Inland Steel
Co. He lives in Highland, IN.
1949
Robert W. Bloch is retired and lives in Madison,
WI. FJ. Lee has retired as owner of Circle Florist.
He lives in Ogunquit, ME. William G. Stephenson
is the owner of Realty Specialists. He lives in
Phoenix, AZ.
1950
Alton L Ashley has retired from R.J. Steichen.
He lives in Bloomington, MN. Donald E. w..l<eman
is retired and lives in Boise, \D. Daniel D. Witcher
retired from his position as corporate senior vice
president and assistant to the president of The
Upjohn Company after 28 years of service. He
lives with his wife, Betty, in Kalamazoo, MI.
1951
D. Barker Bates is a design consultant for Longview
Fibre Co. and resides in Longview, WA. Donald
M. Johnson is retired and living in Macon, Georgia.
Before his retirement he was regional director of
CIGNA Corporation.
1952
George S. Cumpston has retired as a major
accounts manager with Dart Truck Co. He lives in
Swansboro, NC. Robert B. Gooden has retired
and liquidated Gooden Indusrries. He lives with
his wife, Joan, in Elko, NY.
1953
John E. Calley is a western sales manager with
FMC Corp. He lives in Riverside, CA. Cynthia
Choyce is a self-employed realtor She lives in Coral
Gables, FL. James T. May works with the State of
Ohio in economic development. He lives in
Columbus, OH.
1954
William C. Goff is retired and lives in Limerick,
ME. Ralph C. Johnson is international sales
manager for Bruning Computer GraphiCS in
Martinez, California, and lives in Santa Clara.
1955
Alfred L Monks is a professor at the University
of Wyoming. He lives in Laramie, WY.
1956
Ernest S. Olson Jr. has retired from General Motors
Corp. He lives in Rochester Hills, MI. Fernando
D. Pulido is a sales consultant for American Bell
Inc. He lives in Phoenix, AZ. Carroll M. Rickard
has recently retired as vice president from
Continental Bank in Chicago, IL. B.C. Wirren was
senior vice president of Young &. Rubicam before
his retirement.
1957
Donald R. Johnson is retired and living in Eugene,
Oregon. Before his retirement he was a hospital
sales representative for Abbott Laboratories. W.
Allan Kelly is a grove manager for Maebert and
Baiamonte, a real estate brokerage and grove
management firm in Escondido, CA. He lives with
his wife, Marie, in Carlsbad.
Roger L Hudkins '60 John Butler Jr. '64
1958
Russell E Bruno is retired as preSident, medical
equipment, Squibb Medical Systems, but continues
to advise pharmaceutical companies on their
international operations. He lives in London,
England. Walter R. HanfordJr. is retired and lives
in Venice, FL. Robert W. Priebe is the executive
vice president of Standard-Thompson Corp. He
lives in Cincinnati, OH.
1959
William H. Abel is the owner of William Abel
Training Services. He lives in Rock Island, IL.
George L. Reeves is the managing director of the
Latin American Debt Management Association. He
lives in Miami, FL.
1960
Howard G. Hall II is vice president/manager/senior
trust officer for First Interstate Bank, Ltd. He lives
in Moraga, CA. Roger Hudkins was recently elected
president of liustcorp International Services, Inc.,
a new nonbanking affiliate of liustcorp, Inc., in
Toledo, Ohio. Dean L. Steele is retired and living
in Moscow, \D. Prior to retirement he worked for
the U.S. government as a warehouse examiner. Jed
D. Terry is retired and living in Barrington, Illinois
with his wife, Norma. Prior to retirement, he was
head of the cenrral region, private banking division,
Citicorp.
1961
Peter Avery is a system analyst with AlC Corporation
in Tokyo.]apan. James D. Black is general manager
of E.R. Squibb &. Sons de Mexico. He lives in
Mexico City. Joseph T. Clarke is in sales with
Grain Processing. He recently rraveled to Seoul,
Korea to see his daughter, Kim, compete on the
women's U.S. handball squad. He lives with his
wife, Krys, in Muscatine, IA. Grant C. Ehrlich
has his own business consulting firm and recently
opened a new office in Carpinteria, CA. Reginald
W. Hairston has retired from the social services
department of the State of Virginia. He lives in
Arlington, VA. James H. Parker was a general
manager for H.]. Heinz Company before his
retirement. John P. Rutten is a Spanish instructor
with the University of North Dakota in Devils Lake,
NO. J. Phillip Samper was recently elected to the
Berkeley Business School Advisory Board. He is
vice chairman and executive officer of Easrrnan
Kodak Co.
1962
Jerome N. Chaffee is the director of international
sales with Diamond V Mills, Inc. He lives in
Marion, IA. Lex Creamer has opened a plant for
THUNDERBIRD MAGAZINE
22
Roland Corriveau '69 Chris Hoey '70
micronurrient fertilizers in Houston, 1exas. He lives
in Tegucigalpa. John M. Kelley is with Bowman
&. Associates, an insurance agency, in Mesa, AZ.
Robert K. Louis is a sales representative for BASF
Corp. He lives in Greenville, sc. Wallis R. Sanborn
is the manager of the Cen-Tex Recycling Center
He lives in Taylor, TX.
1963
James Hickson is a product manager for E.1.
du Pont de Nemours in Wilmington, DE. Stephen
A. Imredy was named director and president of
Gelman Sciences International, Inc., a producer
of microfilrration products for medical, scientific
and indusrrial applications in Ann Arbor, MI. David
R. Wilson is the owner of The Landing. He lives
in Charlevoix, MI.
1964
REUNION­NOVEMBER
11-12, 1989
M. John Butler, Jr. is owner of Butler Sales and
Marketing, a manufacrurers' representative firm in
Honolulu, HI. Luis M. Garcia is the director of
international sales for Sun Diamond Growers. He
lives in Orinda, CA. William]. Surge is a sales
representative for Tynan Equipment. He lives in
Indianapolis, IN.
1965
George M. Dykes is with the u.s. Office of
President Elect. He lives in Alexandria, VI.. Eugene
Graff III is the president of Bon Ton Inc. He lives
in Bozeman, MT. Paul]. Koskey is the associate
director for the President's Commission on
Executive Exchange. He lives in Alexandria, VA.
Alexander Kretsedernas is the owner/operator of
CHS Inc., a chemical services firm that distributes
Oxford Chemicals. He lives in Plantation, FL. K.B.
Nichols is the chief financial officer of Antree. He
lives in Irving, TX. H. Kenneth Palmer is with
the National Commercial Bank of Saudi Arabia as
director of marketing for the invesrrnent manage­ment
division. He resides in Jeddah, Saudi Arabia.
Thomas W. Zoellner is vice president of Valley
National Bank He lives in Tucson, AZ.
1966
John E. Amos Jr. is sales manager of Ben Meadows.
He lives in Atlanta, GA. Mariano Arranz Jr. is the
owner of Consolidated Box Manufacruring. He lives
in Jacksonville, FL. Michael R. Englund is regional
manager of real estate for Michael's Stores. He lives
in Thousand Oaks, CA. Richard E. Mar is a loan
representative with M Company. He lives in Foster
City, CA. Charles E. Meech and his wife, Susan,
and three children have rerurned to the U.S. after
L
17 years in England. They live in Wayzata, MN.
Thomas R. Mixon is a sous chef at the Cajun
Cafe in Lafayette, lA Robert J. Snyder is a parmer
in Ernst &: Whinney, an international CPA and
consulting firm in Philadelphia. He and his wife,
Janice, reside in Radnor, PA.
1967
William E. Bradford is a company strategic
manager with Knauf Fiber Glass. He lives in
Greenwood, IN. Richard E. Dueringer is second
vice president and financial consultant with
Shearson Lehman Hutton in South Bend, IN. Victor
C. Fontaine is vice president and general manager;
construction equipment with Nissan Kizai Nice
Inc. He lives in Peoria, IL. Dennis E. Harman is a
vice president/director of sales for Ecolab Inc. He
lives in Edina, MN. Rene P. Larrieu is the deputy
director, personnel department for the City of
Miami. He lives in Coral Gables, FL. John A.
McQuilkin is managing director of Cadence Capital
Management Corp. He lives in Wayland, MA.
Preston A. Reed is president of Cheese Cake Co.
He lives in Newburyport, MA. Kurt W. Reiswig
is the western division manager of Nissan Kizai
Nice Inc. and lives in Byron, CA. Richard]. Roney
was recently transferred to Firestone's Venezuela
plant as factory manager. He lives in Carabobo.
1968
Edouard R. Amar is manager/professional relations
with General Electric Co. He lives in Louisville,
KY. Richard R. Austin is president of Austin
Management Group in Mill Valley, CA. Richard
A. Chopyak is the director of marketing with
Arizona Computer Corp. He lives in Scottsdale,
AZ. James E. Korinek is the president and owner
of Southwestern Business Forms. He lives in 1empe,
AZ. John H. Lockwood Jr. is a vice president,
international, with American National Can Corp.
He lives in Winnetka, IL. Larry K. Mellinger is
executive director of the Inter-American
Development Bank for the United States. He
recently spoke at a seminar in Los Angeles on "The
IDB, Comments on Debt, and Mexico." Brent].
Sanford is a parmer in The Cumberland Group
and resides in Spring Valley, OH. Carl]. Stahl is
preSident of RIS, Incorporated, a car rental
company, in Riverside, CT. He and his wife,
Catherine, reside in Old Greenwich, CT. Booker
R. Warren is second vice president of Lincoln
National Ufe Insurance. He lives in Fon Wayne, IN.
1969
REUNION­NOVEMBER
11-12,1989
Steve Burrell is responsible for M.W Kellogg's
process plant contracting in Europe, Africa, Middle
East and Indian subcontinent. He lives with his
wife, Kathie, in London. Roland R. Corriveau was
recently promoted to regional vice president for
Valley National Bank, overseeing 16 branch offices.
He lives in Scottsdale, AZ. Stephen Duggan is
semi-retired in a villa overlooking the northwest
coast of Corsica. Michael R. Garrett is a manager
of corporate lending for American First Credit
Union. He lives in Syracuse, UT. Bruce Michener
is an agribusiness advisor to USAID in EI Salvador,
working with John Heard '69, who is assistant
mission director. Gerard C. Mordret is owner of
Island Delights, a French restaurant specializing
in foods from Mauritius Islands. He resides in
Glendale, AZ. H.P. Reimann is the president of
Venture Group. He lives in Sugar Land, TX.
1970
Roger A. Allington is the president of Dominion
Financial Services. He lives in Alameda, CA. Paul
L. Biddle is a director at Stanford University, and
lives in Belmont, CA. Houston W. Briggs II is a
realtor with Mangan Realty &1 Investments in
Kissinunee, FL. William G. Brown is self-employed
as a consultant with William G. Brown &:
Amoskeag Bank. He lives in Hampton Falls, NH.
Ronald C. Eld is manager of international
operations for Erbamont. He will be based between
Milan, Italy and Stamford, Connecticut until a
permanant headquarters site is determined. A.D.
Gilmore is vice president/wholesale division with
Transcanada Glass. He lives in Mercer Island, WA.
Chris Hoey is division manager of RJR Sales
Company. He and his wife, Cheryl, recently moved
Associates. He lives in Burke, VA. James U. to Piedmont, CA. Rex E. Johnson
Edwards III is executive vice president of is vice president of Impact Software. He
ALUMNI PROFILES
FOREIGN SERVICE AT HOME AND ABROAD
The recent bombing
of Pan Am Flight 103
by unknown terrorists
brought home America's
vulnerability to inter­national
terrorism. As
associate coordinator for
counter-terrorism, Ambas­sador
Clayton E.
McManaway '59 has led
the u.s. State Department's
efforts to prevent terrorist
acts against U.S. citizens
and to bring accused
terrorists to justice.
McManaway's job was
his latest step in a distin­guished
government
career. About three years
after his graduation from
Thunderbird, he was
assigned to Cambodia with
the Agency for Interna­tional
Development. From
1965-1970, he was part of
a civilian military organi­zation
in Vietnam. Since
then, he has served as a
deputy assistant secretary
in the Defense Department,
on the staff of the Director
of Central Intelligence,
and as deputy director to
the State Department's
task force that managed
the last days of U.S.
involvement in Viemam.
In this job, he oversaw
the evacuation of Saigon
and the resettlement of
250,000 Indochinese
refugees.
In 1975, he set up the
State Department's Sinai
Field Mission, which was
part of the agreement that
separated the Egyptian and
Israeli forces . He then
served as deputy executive
secretary of the State
Department.
SPRING 1989
23
Clayton E McManaway jr. '59
McManaway was named
Ambassador to Haiti in
1983. During his tenure,
the 30-year-old Duvalier
regime collapsed, opening
up the possibility for
democracy in that troubled
country. "We felt very good
about having gotten the
Duvaliers out of there,"
McManaway recalls. One
of his fondest memories
of his term in Haiti was
driving to the national
palace in downtown
Port-au-Prince the day
after the Duvaliers fled
the country. "It was one
of the few times I drove
down to the palace flying
the American flag on the
car and, of course, I felt
a little like I was liberating
France. The Haitians were
so happy and grateful to
the Americans."
After the fall of Duvalier,
McManaway worked hard
to establish a schedule for
democratic reforms and
elections with the pro­visional
government of
Colonel Henri Narnphy.
"My meetings with him
would go on for three or
four hours and I would
leave with a splitting
headache. He was sort of
a stubborn guy, but you
could move him if you
worked at it."
Unfortunately the
promised elections ended
in a bloodbath, and Haiti's
future remains uncertain.
Still, McManaway thinks
the departure of the
Duvaliers was for the
good. "Internationally,
it makes a difference.
The Duvalier name was
associated with such
repression and misery
that foreign governments
!;lid not want to deal with
them at all."
Since his return to
VWshington in 1987,
McManaway has been
offered a number of other
overseas ambassadorships,
all of which he has turned
down. Being in Haiti was
rough on his family,
especially his teenage
daughter. "I wanted to
come home for my
daughter'S sake. Her
education was interrupted
during the revolution in
Port-au-Prince, and I'd
like to let her finish out
her high school education
before going overseas
again."
McManaway retired from
the foreign service in
April to become the vice
president of the Fairfax
Group Ltd., a consulting
firm located in Virginia.
ALUMNI UPDATES
lives in Conyers, GA. W. D. Juett is a professor of
real eslllte at the University of lexas at Arlington.
He lives in Dallas, IX. Thomas D. Mansfield is
Latin American area sales manager with Inter­national
Rectifier Corp. He lives in San Diego, CA.
Georgia Nachtman is program director of WfCA,
World Trade Center Association in Long Beach,
CA. Prior to joining the WfCA slllff, she was on
contract with the California SllIte Export Finance
Office. Samuel Strasbourger Jr. is self-employed
in The liavel Agents. He recendy had his first son,
Brock. They live in Aspen, CO. Joseph N. Vaz is
the vice president of commercial lending for the
Zion First National Bank in Phoenix, AZ. James
D. Woodson is an economist with Woodson,
Delgadillo &: jacques. He lives in Phoenix, AZ.
1971
James H. Boyle is the assisllInt department
chairman and business instructor at Glendale
Community College. He lives in Phoenix, AZ.
Richard E. Carter is vice president of Signet
Armolite in Escondido, CZalifornia. The company
recendy opened a branch in the u.K. to gear up
for 1992. John I. Costa has been promoted to
vice president, international, Lehn &: Fink, in
Montvale, NJ. Thomas E. Dent is an assislllnt
professor of education with the University of
Maryland. Helen D. Hachem is a realtor wit\l.
Gagliardo Real Eslllte. She lives in River Forest,
IL Dennis W. Harte is a sales represenllltive for
nonhern California with E.I. du Pont de Nemours.
DaveJosepbson is the U.S.-based consullllnt for
ARBI S.A., a Brazilian holding company. He lives
in Huntington Beach, CA.].N. Kleinecke is the
product manager of Zytton Corp. He and his wife
recendy had a daughter, jill. They live in Thlsa,
OK. Ted O. Mullen is the owner of the Stockyard
Reslllurant in Phoenix, AZ. Ray B. Myhre is general
manager of the European branches of Firestone
International Europe in Switzerland. w.aIter Nagel
recendy had his book Export Marketing Handbook
published. The book covers all aspects of exporting,
including exponing to Third v.brld countries. He
is currently doing seminars on exporting and
related topics. Mary ]. Phillips is a writer and
lives in Chevy Chase, MD. Thomas 1: Rankin is
the owner of Huff and Puff Pet Foods Inc. He
lives in Richmond, VA. Hal G. Reid is a vice
president/real eslllte with Arby's Inc. He is expecting
his founh child in April. The family lives in Lilburn,
GA. Donald W. Stanek is in international sales
with Reheis, Inc. and lives in Easton, PA. David
Alan Stewart is self-employed with JDS fuding
Company. He lives in Huntsville, AL. Kenneth S.
Vanosky is a self-employed private financial
consullllnt. He lives in Mill Valley, CA. William 1:
\¥.Ilsh is a senior sales consullllnt for Coldwell
Banker. He lives in San Francisco, CA.
1972
Alberto Jorge Almirall is president and owner of
AlmiraU y Compania S.RL, an adveltising agency.
He lives with his wife, Betty, and two daughters in
Paraguay. Thomas Austin is the owner of a real
eslllte development firm in San Francisco, CA John
G. Bostick is general manager of Sunshine Homes.
He lives in Russellville, AL. Gary A. Brukardt is
vice president of Volunlllty Hospilllis of America.
He lives in Coppell, IX. Ralph E. Carp is the
vice president of sales and marketing for Airsensors
Inc. He lives in Wxx:Iinville, WA. Grier H. Cooper
is slllff planner for the Arizona Biltmore. He lives
in Phoenix, AZ. John H. Daws is the chief financial
officer for Loral Systems Group. He lives in Orinda,
CA. Juan M. DeCardenas is an investment officer
for Caribbean p.rojett development with the v.brld
Bank in v.ashington D.C. He lives in Vienna, VA.
Kent Gregory works for Thorn Leasing. He lives
in Newport Beach, CA. Robert 1. Hansen is a
customer service represenllltive for Deilll Airlines
in Salt Lake City, UI Catherine Ingram Krell is a
partner with Marketing Directions. She lives in
Pasadena, CA. David]. Lewis is general manager
of Rank Training. He lives in Van Nuys, CA. Robb
K. Peglar is president of Peglar &: Associates, Inc.,
an independent reinsurance intermediary firm. He
lives in Darien, CT Ellen QuestJaeckel is market
research manager for U.S. v.bt Communications.
She lives in Golden, CO. Charles R. Schellenger
is the owner of National Home Video. He lives in
Mount Pleasant, Sc. Richard C. Strack is the
owner of Maxwell Street Pizza and lives in
Cucamonga, CA.
1973
Bernard Anderson sells commercial real eslllte and
land for Hallmark Realty in Phoenix, AZ. He lives
in Scottsdale. Louis R. Andreadis is a financial
planning consullllnt with Prudential Financial
ALUMNI PROFILES
COMMUNICATION IS THE KEY
Communication and
change-two impor­tant
words in Richard
Greenwood's vocabulary.
Greenwood is EVP and
the chief fmancial officer
for Valley National Bank,
headquartered in Phoenix.
He is responsible for all
accounting and treasury
functions, including
broker/dealer operations,
underwriting activities,
and U.S. Treasury bond
trading. His travels since
becoming CFO in 1988
take him to New York City
to deal with securities
analysts and investment
bankers, and YWshington
D.C., to deal with the
Securities and Exchange
Commission, as well as to
San Francisco and Los
Angeles where the Federal
Reserve and the Comp­troller
of the Currency
offices are located.
This is quite a change
from his previous posts.
Until joining Valley
National, international
banking has been Green­wood's
career choice
since graduating from
Thunderbird. He spent
time in London as
Citibank's treasurer for
its individual bank sectors
in Europe, the Middle East
and Africa in consumer
operations. Traveling 60
percent of the time, he
was responsible for
making sure the treasury
operation and risk
management of the 27
companies in 13 countries
were being properly
addressed.
Richard M. Greenwood '73
Greenwood gives credit
to his Thunderbird
education for teaching
him the importance of
communication, not only
overseas but in the U.S. as
well. He says, "It was
important to understand
that wherever 1 am, there
are subtle differences in
the way things get done,
the way people view
things, and what people's
priorities are. If I can
catch on to these particular
characteristics, it is easier
for me to blend into the
environment and get my
objectives across, whether
it be the social or business
aspects of moving to a
new community within or
outside of the company."
This philosophy worked
well for Greenwood in
Europe. "I had treasurers
working for me who did
not always understand
THUNDERBIRD MAGAZINE
24
U.S. business customs,
and 1 found it was a
lot easier for me to
understand what was
important to them and
where they were coming
from to get things going,"
says Greenwood, "rather
than to spend all my time
trying to tell them where
1 was coming from."
Greenwood keeps Tom
Peters' latest book, Thriving
on Chaos, on his bedstand.
He views change as a way
of life, with our age of
information and computers
facilitating information
flow. "Change is constant
now," says Greenwood.
"It isn't something that
you get out of the way and
then settle into a routine."
Changes are taking
place in the way com­panies
do business.
Greenwood says people at
Thunderbird asked if he
has felt a loss coming
back from Europe to
Phoenix. He still deals
on an international level
with many business activi­ties,
like insurance, or
bonds, trading and
potential underwriters
coming from places like
London and Singapore.
"Many aspects of life are
so globally connected,"
says Greenwood. "More
and more we live in a
transnational environ­ment.
Those of us who
went to Thunderbird don't
have to learn how to cope
with the implications of
this evolution. We got it
from the beginning." I
Services in West Caldwell, NJ. Gary N. Bishop is
a financial planner for Merrill Lynch in Phoenix,
AZ. Robert E Caples is the director of operations
for Skyline Chili Parlors. He lives in Cincinnati,
OH. James D. Dolan is a project manager with
the Atlantic Richfield Co. He lives in Dallas, TX.
James M. Fitzhugh is a sales manager with the
Fritz Co., Inc. and resides in Burbank, CA. Thomas
1. Harvey has been promoted to president of
lluss-Corn, a manufacturer of building components
for the northern California area. He lives in
Sacramento. Steven 1. Haynes is vice president,
corporate banking with U.S. Bank. He lives in
Seattle, WA. Jim Henderson is the director of
international programs for Teledyne Continental
Motors. He lives in Mobile, AL. Eino A. Huhtala
is a systems specialist with Government Technology
Service. He lives in Reston, VA. Ernest 1. Kangas
is a senior vice president/insurance with Republic
Hogg Robinson Insurance Brokers Inc. He lives in
San Ramon, CA. Claxton E. Lovin is director,
airline economics, for British Aerospace Inc. He
lives in Leesburg, VA. K.B. Marshall is the owner
of KM Company, a sales and marketing consulting
firm. He lives in Issaquah, WA. John H.
Rentenbach is the owner of Le Becasse Restaurant
in Maple City, MI. Arne Rosell is marketing
manager; pharmaceuticals for Glaxo Lakemedel AB.
He lives in Uppsala, Sweden. Donald E. Snortland
is a regional sales manager for Heavy Machines
Inc. He lives in Conroe, IX. Eugene A. Spindler
II is vice president of Johnson Wax Development
Corp. He lives in Mission Viejo, CA.
1974
Jose c. Carreiro is self-employed by Bay State
Marketing. He lives in Marshfield, MA. Andrew
W. Cherones is a principal consultant with SRI
International. He lives in West Bloomfield, MI.
Charles W. Cliburn is an account manager for
the Digital Equipment Corporation in Jacksonville,
FL. Hal Q. Coggins works for the State of North
Carolina. He lives in Raleigh, NC. Bernard E
Faucher is an assistant vice president with
Mechanics Bank. He lives in Boston, MA. Paul S.
Fronczek is an instructor at the University of
Houston. He lives in Friendswood, TX. Gregory
H. Holm is the owner of Brolm Market Research.
He lives in Pueblo, CO. Frank W. Martin is
marketing manager, channels, Toshiba America
Information Systems with Toshiba America Inc.
He lives in San Clemente, CA. John C. Melarkey
is a cash management officer with the First
Interstate Bank of Nevada. He lives in Reno, NY.
Alberto Montezuma is executive director of
Meritum S.A., an executive placement and general
consulting firm. He is also executive vice president
of marketing for Axial S.A., a firm specializing in
merchant banking. He lives in Rio de Janeiro,
Brazil. Kelan S. Moore is a stockbroker with Lomas
Securities and lives in Austin, TX. Rick E.
Newcombe is director of sales and marketing with
Leigh Industries Ltd. He lives in Burnaby, British
Columbia, Canada. David Prater is the manager/
partner of lCARA, an international trade consulting
firm in Denver, CO. Jaime A. Sancho is a sales
representative for American General and lives in
Forth Worth, TX. Michael H. Walter is the
president of Equity Consultants in Mesquite, Texas.
He has a daughter, Raegan Elizabeth, born in
August. Hugh A. \\arren is senior vice president
of Corroon & Black International in Boston, MA.
He resides in Acton, MA.
Georgia Nachtman '70 Thomas L Harvey '73
1975
Daniel G. Ball is an international sales manager
with Kemit Inc. He lives in Simpsonville, Sc.
Robert C. Buurman is national sales manager of
Carolina Canon Co. Inc. He lives in Simpsonville,
sc. Charles Clausen was promoted to international
sales coordinator for Spicer Axle Division, Dana
Corporation. He lives in Fort Wayne, IN. R.S.
Dannison is a manager of corporate business
development with Xerox Corp. He lives in Culver
City, CA. Jane Dodson Nims is a brand manager
with Reynolds Metals Co. She lives in Richmond,
VA. Les M. Dvorak is a financial consultant with
Shearson Lehman Hutton, Inc. , in Rapid City, SO.
Michael B. England is self-employed with the
Dustoff Medical Group. He lives in Grand Junction,
CO. Gerald W. Farr is a district manager with
Sun Microsystems Inc. and lives in Salt Lake City,
UT Jennifer A. Fidiam is a project analyst for
Lucky Stores, Inc. She lives in Danville, CA.
Michael T. Gaule is assistant to the president of
Hi-Lex Corp. He lives in Batile Creek, MI. Deborah
Gaylor \\bodall is dean of Heald Business College
in San Francisco. She lives in Ceres, CA. Dale S.
Gravelle is a vice president of United Bank of
Midland. He lives in Midland, IX. Bruce W. Harris
is a management consultant for Pradco. He lives
in Cleveland, OH. Guy H. HarrisJr. is controller,
banana production for Chiquita Brands. He lives
in Panama. Raymond H. Johnson is vice president
of Drexel Burnham Lambert, Inc. in Scottsdale,
AZ. William S. Machtiger is a group marketing
and sales director with IMS International Inc. He
lives in Ambler, PA. Michael B. Moore works for
Cargill Financial Services Corporation in financial
markets. He lives in Edina, MN. Brian M. Payne
is an adjuster for American International
Adjustment Company in Honolulu, Hawaii. He
lives in Aiea, HI. Vickie 1. Rickey has been named
vice president, worldwide agricultural equipment
marketing for J I Case, in Racine, WI. Richard 1.
Saint-Amant is rreasurer of Intenech International
Corp. He lives in Melrose, MA. Jay Savage married
Nieves Bartolini in Manila in October. Present at
the wedding was Gary 1. Crist '80. Jay is with
Plexchem International. Robert Sherman was
elected president of the Africa Finance and
Economics Association for 1989. The organization
conducts research on African financial and eco­nomic
issues. He is organizing a panel discussion
on the African Debt Crisis. Will E Smith is an
executive sales manager with Intergraph Corp. He
lives in Palo Alto, CA. Larry D. Ursich is marketing
director of Metro International Limited, a travel
industry consulting firm. He lives in London,
England. Peter W. Wdel is vice president of First
Bank of Minneapolis. He lives in Houston, IX.
Edward T. Wiese is with U.S. Wheat Associates
Inc., Department of State, Abdijan. Charles A.
Willman is an employment benefits auditor for
the Lincoln lluSt Company He lives in Denver, CO.
SPRING 1989
25
Charles W Clausen '75 Jeffrey A. Corbett '76
1976
Sarah Bellman is San Francisco Bay Area sales
manager for AT&T's General Business Systems
Division. She lives in Cupertino, CA. Mary 1.
Carney is self-employed as an independent con­sultant
in Sierra Madre, CA. Jeffrey A. Corbett
has recently been promoted to vice president,
product marketing for IteVPullman. He lives in
San Francisco, CA. Bruce 1. Crumley is the
president of Stonhard Inc.lAsia. He and his wife,
Marcia Shelton Crumley '76, will be returning
to Manila. Juan]. Diaz Perez is executive director
of the Inter-American Development Bank in
Washington, DC. James A. Doll is vice president
of the Research Counsel of Washington. He lives
in Cheverly, MD. Norman E. Fite is self-employed
as a commercial mortgage broker and resides in
rempe, AZ. Garry Gammon is the assistant general
counsel for Computerland Corporation. He lives
in EI Granada, CA. Linda A. Grandstaff is a senior
vice president/manager of AmeriTrust Company
N.A. She lives in Lakewood, OH. Charlotte
Kennedy Takahashi was interviewed on a recent
edition of "Good Morning America," as part of its
series on Japan. She is president of Oak Associates
in Tokyo. James V. Miller is the grants adminis­trator
with the County of Yuma, Arizona. He lives
in Yuma, AZ. Philip D. O'Connel III is regional
director of The University of Pennsylvania,
Wharton. He lives in Philadelphia, PA. Alejandro
Reyes is self-employed in e~port and lives in
Miami, FL. Patricia Barnes Ricks is self-employed
as a writer, and recently sold hh third novel. She
lives in Austin, TX. Christopher D. Sandvig is
an executive vice president of FNB of Chicago.
He lives in Wheaton, IL. Luis G. Sarrosa is working
with EGS Exponllmpon and resides in Scottsdale,
AZ. Lynn B. Scattolini is an infonnations manager
with the Environmental Protection Agency She lives
in Alexandria, VA. Kimberley Shaw-Alvarez is
self-employed as a tax consultant and was listed
in the 1988 issue of Who's Who of American \l.bmen
in Industry & Finance. She lives in Sunland Park,
NM. Barbara A. Silverman is the owner of The
Gift Solution and lives in Stoneham, MA. Irvin
Varkonyi and his wife Leslie Spector '76 are
expecting their second child in February. He is
presently cargo sales manager, North Americafor
Martinair Holland. She has been workmg With
International Planned Parenthood Federation as
systems analyst. Niculove G. Vintila is the
preSident of Vintila Asset Allocation Inc. He lives
in Waterloo, lAo Betsy Vogel Boze is an associate
professor of marketing at the University of Alaska
in Anchorage. T. Jeffrey Whitchurst is an executive
vice president of Franklin Federal Bancorp. He
lives in Austin, TX.
ALUMNI UPDATES
Joan Larson 77 Kendra L Mahoney 79
1977
Joseph K. Bassi is regional sales manager of
Corporate Class Software. He lives in Chicago, IL.
Russell H. Belcher is a national account manager
with Xerox Corp. He lives in Topsfield, MA
Cynthia Bend Gibbs is a market support repre­sentative
with IBM Corp. She and her husband,
Sam Gibbs, recently had a son. They live in Portola
Valley, CA. larry H. Blivas is the president of
Airport Metals, Inc. and resides in Pacific Palisades,
CA. Terry E. Brahmsteadt is sales manager of
Aspen Leaf retail ski clothing. He lives in Grand
Junction, CO. Barbara Byrnes is director, corporate
finance, Baxter International in Chicago, where
she has been working for eight years. She manages
interest rate and foreign exchange risk, and was
recently named one of several corporate risk
managers of the year by Intermarhet Magazine.
Edward H. Danse is the director of business
development with Allergan Inc. He lives in Miami,
FL. Steven M. Erickson works in risk management
with Covia Corp. He lives in Lake Bluff, IL. Clifton
A. Foster is director of investments/real estate with
Tower Companies. He lives in Chevy Chase, MD.
Neveu S. Grove is a senior product planning!
marketing manager with Memorex Telex. He lives
in Tulsa, OK. Kathleen M. Hansen works for Levi
Strauss &. Co. in San Francisco, CA Randy 1.
Hartshorn works with IDS Financial Corporation
and lives in Bellflower, CA. Douglas R. Hebard is
assistant vice president of Signet BanklMaryland.
He lives with his wife, Susan, in Baltimore, MD.
Mary Louise Hydock is a corporate auditor for
Motorola Inc., and lives in Phoenix. Jim Jehovics
is director of marketing for R.A 1Iading Company
in Houston, TX. Dennis A. Keithly is an inter­national
sales manager, computer subsystems, for
Procom Technology, Inc. He lives in Torrance, CA.
Teresa King Silbert is president of TK Silbert &.
Associates. She recently had a son, Richard. They
live in Wilmette, IL. Jonathan Kranz has completed
his Ph.D. in political science at the City University
of New York and has accepted the position of
part -time instructor at John Jay College in New
York. Joan 1. Larson is a securities account
executive for Fahnestock &. Company, Inc. in New
York Ciry She lives in Short Hills, NJ. Robert G.
Lees is president of Pacific Inter rrade which has
recently merged with the Shenzhen Electronics
Group of mainland China to form SEC/Pacific 1Iade
Inc. The joint-venture company will have head­quarters
in Westlake Village, California and the
Quangdong province of China. Philip E. Martin
is with Murray Imports/BMW sales in Uttleton,
CO. BrianJ. McCorry is the national credit
manager/paint products with the O'Brien
Corporation. He lives in Mishawaka, IN. Bobb A.
Meckenstock is the president of Ft. Hays Financial
Planning, in Hays, Kansas. He was recently nomi­nated
to the board of directors for the Thp of the
Thble, recognizing the top 600 life insurance
salesmen in the world. Michael]. Minarich is an
associate director/international marketing operations
with G.D. Searle &. Co. He lives in Elmhurst, IL.
George C. O'Keeffe is president of Pacific Rim
Associates and resides in Pleasant Hill, CA.
Kenneth S. Paley is a vice president, marketing
and sales director, with Citicorp Finance &.
Securities in Bangkok, Thailand. Timothy P.
Rickards is a system coordinator with Phillips
Petroleum Co. He and his wife, Kate, have two
children; Ben, 5, and Claire, 2. They live in
Bartlesville, OK. Kelly R. Sauer is a senior vice
president with First Commerce Bank. He lives in
Phoenix, AZ. CharlesJ. ~hrle sold his company,
Axon, and has recently accepted a position as
president of Windeco Industries. He lives in
Pompano Beach, FL. Stephen H. Williamson is
the vice president of finance with Computerized
Security Systems. He lives in Harbor City, CA. Chin
Wlh Ying is director of marketing, AsialPacific,
for Melroe International. He lives in Singapore.
So-Cheng Yuan is the manager/owner of Golden
Phoenix restaurant in Phoenix, AZ. John P. Zavala
is manager, import, distribution of Bentex Ltda.
He lives in Paraguay.
1978
Paul G. Beal is vice president of industrial projects
and licensing for Grove Manufacturing Company
in Shady Grove, PA. Mary Bell Moudry is vice
president, management supervisor of Foote, Cone
&. Belding in San Francisco. She lives in San Carlos,
CA. Bonnie 1. Biddix is an international manage­ment
consultant with IBDC Advisory Service in
Sydney, Australia. Lon Blauvelt is an international
sales manager with Henry Vogt Machine Co. He
lives in Floyd's Knobs, IN. Raul Casas is cash
manager, treasury services, for Save the Children
Federation based in Westport, CT Barbara Damm
McKinney is a manager of business planning with
Pacific Bell Directory in San Francisco. She and
her husband, John McKinney '78 reside in Fairfax,
CA. Daniel DeVito transferred from Honduras to
Melbourne, Australia as a commercial attache at
the US. Consulate. John E. Durbin is the treasurer
of du Pont de Nemours International S.A. in
Geneva, Switzerland. Kenneth A. Erickson is
controller for Rajala Lumber Company of Deer
River, MN, and resides in nearby Grand Rapids.
Kenneth A. Erickson is controller for Rajala
Lumber Company of Deer River, Minnesota and
lives in Grand Rapids. Harold D. Foster is a foreign
service officer with the US. Department of State.
He lives in Wlshington, D.C. David A. Gaddie is
an import specialist with the US. Department of
rreasury, US. Customs Service. He lives in Andover;
MA. Steve 1. Horton is the foreign trade manager
for American President Company, Ltd. He lives in
San Francisco, CA. Kelly D. Lockhart is a vice
president with AG. Edwards &. Sons Inc. He lives
in Jackson, WY. Charles 1. Nunu has rerurned to
Rome after 11/2 years in Paraguay. He works for
Compagnie Continentale ltalia, and he and his
wife, Rita, are expecting their first child in July.
Brian]. O'Connor is the managing general parmer
of CMC Partners Ltd. , investment banking, in
Phoenix, AZ. Stephen Warden is a real estate
broker with Merrill Becker, Knoll &. Associates.
He and his wife, Maria C. DeMaio '77 recently
spent a year and a half traveling in 25 countries.
Maria is a senior account executive with Mexicare
Health Plans. They live in Oak Park, IL. Richard
O. Wilson is a regional manager for McDonnell
Douglas Finance Corp. He lives in Irvine, CA.
THUNDERBIRD MAGAZINE
26
1979
Randolph W. Boyer is a regional sales manager,
banking software with CFI Bankers Service Group.
He lives in Towson, MD. Gary C. Clayton is a
brand manager with the Kalkahlua Group, manu­facrurer
of Kahlua. He lives in Pasadena, CA. Judith
K. Cole is an attorney in the office of the legal
advisor, US. Department of State. She lives in
Columbia, MD. Nicholas Crowder is a probation
officer for Maricopa Country Adult Probation,
County of Maricopa. He lives in Phoenix, AZ. Craig
F. Dawson is the chief financial officer/venture
capital for Sequoia Capital. He lives in Alameda,
CA. Carl W. Eidsness is an independent agent
for Northern Europe for American hot air balloons.
He lives in Mainz, West Germany, in the winter
and spends summers in Montana. Gary E. Glaser
is president of Glaser 1Iade International, a trading
company located in Philadelphia, PA. William
Hussey is with InterTrade Services in Houston,
TX. Steinar Hybertsen is the director of

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Full Text

TH NDERBIRD
THE ALUMNI MAGAZINE OF THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT SPRING 1989
THE VORIS YEARS
o utstanding
In Their Field:
More than 180
Thunderbird supporters
enjoyed a special
evening in March, the
annual Spring Banquet.
Guests of honor ranged
from the newly-formed
ASLC past presidents
group to the Academic
Board of Visitors.
During the event, the
Thunderbird Alumni
Association paid tribute
to an outstanding group
of alumni being
recognized for
distinguished service
and achievement. The
Jonas Mayer
Distinguished Alumnus
Award was presented to
H. Gene Wick '60, vice
president of operations,
R.]. Reynolds Tobacco
International, Inc. This
award, the highest
award granted to an
alumnus, was
established in 1951 by
Dr. Jonas Mayer. It is
conferred each year
upon an alumnus who
has had an outstanding
career in international
business.
Wick joined RJ.
Reynolds in 1968 as
manufacturing director
of the company's Puerto
Rico operation. From
1974 through 1980, he
was based in Geneva,
Switzerland, as
manufacturing director
and later as vice
president of
manufacturing for RJR
Tobacco International­Europe/
AfricalMiddle
East. In 1981, he was
promoted to vice
president of operations
at the company's Latin
American/Caribbean
headquarters in Miami,
Florida and two years
later was named vice
president for operations
for RJR Tobacco
International. He has
lived in London since
1987 and is responsible
for manufacturing and
leaf operations
worldwide. It was
fitting that the award
was presented to Wick
by his classmate and
longtime friend, Jack
Donnelly, president of
the Thunderbird
Alumni Association.
James R Brokken
'69, executive vice
president, Manufactur­ers
Hanover Trust
Company, received the
award for Banking and
Finance. Brokken has
held numerous
positions with
Manufacturers Hanover
Trust Company since he
joined the firm in 1971.
He was named senior
vice president and
deputy general
manager, international
division, in 1984, a
position that involved
all the company's
international business
activities. In 1986, he
was appointed
executive vice
president.
(I-r) Wick, Voris, Somper, Warner,
Daniels, Witcher, Donnelly, and
Peterson toke a moment to pose
with the symbols of the alumni
association's annual awards.
T hunderbird
Honors
Alums
The award for
Business and Industry
was bestowed upon J.
Phillip Samper '61, vice
chairman and executive
officer, Eastman Kodak
Company. The Kachina
was presented to
Samper's son Joaquin, a
student at Thunderbird.
Samper joined Eastman
Kodak in 1961. He was
awarded the Sloan
Fellowship to attend
Massachusetts Institute
of Technology where he
received his MSM
degree in 1973 and he
returned to Kodak to
become general
manager of U.S.
marketing, and a vice
president of the
company in 1978.
Samper currently heads
photographic products,
commercial and
information systems,
worldwide manufactur­ing
and support
operations, customer
and marketing support
operations, and Kodak
subsidiaries in Europe,
Canada, and Latin
America.
Vincent S. Daniels
'74, president,
Minequip, received the
award for Entrepre­neurship.
Located in
Miami, Minequip
provides equipment
sales to mining and
industry in Chile,
Boliva, Peru, Brazil, and
Colombia. Daniels
began his entrepreneurial
career as president of
the import-export firm,
Hassdan International,
while a student at
Thunderbird. In 1977,
he founded Daniels
International Sales and
Consulting, and
subsequently formed
Minequip in 1980.
In addition, five
individuals were
awarded the Service to
Thunderbird for their
significant contribu­tions
of time and
energy to the School.
Jack E. Donnelly '60
is president of the
Thunderbird Alumni
Association, having
served on the
association board since
1986. He is an
Alumnus Education
Counselor, a member of
the President's Council,
provides alumni
chapter support,
participates as a speaker
during Winterim, and is
an ex-officio member of
the Board of Trustees.
Thomas A. Peterson
'77 is a member of the
Thunderbird Alumni
Association board and
chairs the bylaws
committee. He was
instrumental in forming
the Arizona Alumni
Chapter and is former
chairman of its board.
Mavis Voris's '77
involvement with the
School began in 1971
when she served as an
advisor to the Student
Wives Club. In 1973,
she founded the Friends
of Thunderbird and
served as ex-officio
board member from
1973 to 1988. Mrs.
Voris has chaired the
Hot Air Affair,
International Auction
and Calcutta since 1976
and is first
vice-president-elect of
Friends of Thunderbird.
She received a
Certificate of Advanced
Study in 1977.
John A. Warner '48
has been an active
Thunderbird supporter
for 40 years, counseled
over 30 students as an
Alumnus Education
Counselor, and hired
four graduates of the
School for PepSiCo. He
has given five seminars
during Winterim and
provided alumni
chapter support in
Mexico City. Warner
received the Jonas
Mayer award in 1981.
Daniel D. Witcher
'50 serves on the
School's Board of
Trustees as well as the
Thunderbird Alumni
Association Board. He
initiated the
association's first
alumni awards
program, chairs the
awards committee, is a
member of the
President's Council, and
supports corporate
recruiting efforts.
CONTENTS
2
AN INTERVIEW WITH
DR. WILLIAM VORIS
5
THUNDERBIRD'S FIRST LADY
8
CAMPUS NEWS
12
BOARD OF TRUSTEES PROFILE
DAVID C. LINCOLN
13
VIEWPOINT
18
NETWORK
22
UPDATES
Thunderbird Magazine
Spring 1989
Quarterly magazine of
the Alumni Relations
Office of the American
Graduate School of
International Management,
Thunderbird Campus,
Glendale, AZ. 85306
(602) 978-7135
TELEX 187123
FAX (602) 439-5432
American Graduate
School of International
Management
Director of Communication
and Editor:
Nelda S. Crowell
Thunderbird Alumni
Association 1988-89
Board of Directors
and Officers
Chairman of the Board
Stephen F. Hall '69
Managing Editor and Writer: President
Carol A. Naftzger Jack E. Donnelly '60
Contributing Writers:
Amy Cutter
Patricia Gieseke
Deborah Kallina
Communication Secretary:
Joann Toole
Design:
Pat Kenny Graphic Design
Director of Alumni
Relations and Publisher:
Bobbie M. Boyd
Alumni Relations Staff:
Catherine Snelling
Executive Secretaryl
Office Manager
Donna Cleland
Data Base Administrator
Pearl L. Anderson
Data Entry Clerk
Janet M. Mueller
Secretary
Jane Kidney
Receptionist
Ruth E. Thompson
Administrative Assistant
Brenda Woolf
Records Assistant
On the cover: Dr. William
Voris has sreered Thunder­bird
on an academic
course of excellence for
the past 18 years.
Photo by Jack Kustron.
Vice Presidents
John C. Cook 79
Robert G. Lees 77
Peggy A. Peckham 74
Thomas A. Peterson 77
Treasurer
Larry K. Mellinger '68
Secretary
Bobbie M. Boyd
Ex Officio Members
William C. Turner
William Voris
Board Members
George T DeBakey 73
Eric A. Denniston '80
John A. Florida '62
William H. Holtsnider '59
Franck P. Kiser '89
Gary L. Pacific 72
Douglas R. Quelland 72
Charles M. Stockholm '56
Mariya A. Toohey 78
Jeri R. Towner
Denniston 78
Daniel D. Witcher '50
Clarence H. Yahn, Jr. '62
Honorary Board Members
Joseph M. Klein '47
Berger Erickson '86
/
After 18 yea" of gUiding
Thunderbird from near disaster into
the academic spotlight as the world's
leading graduate school of
international management, Dr.
William Voris will retire from the
presidency on July 1, 1989.
By any measure one chooses­curriculum,
faculty, students, physical
plant, finances, alumni, or worldwide
reputation- Thunderbird is a vastly
better place than it was in 1971. That
was the year a concerned board of
trustees sought a new president to
take over the troubled institution.
Robert Delaney, its president of one
year, had been asked to leave.
Voris recalls those early years
during a recent interview. ''The
School was at a very low
ebb-academics, physical plant,
morale, funding." The previous
president, whose roots were in the
East Coast, found little to like about
Arizona, so the search committee was
attracted by Voris's statewide
reputation. "They wanted an
internationalist," he says, "but they
also wanted somebody that liked
Arizona." As dean of the University of
Arizona College of Business, Voris
was known as a "community dean" in
Tucson and had worked with industry
in the city and all over the state. He
recalls that Jim Patrick, then
chairman of the board of Valley Bank,
who chaired the search committee,
"called me out of the blue and said,
'Would you be interested in the
presidency of Thunderbird?' Our kids
were coming to an end of their
particular schools. Mike (who later
received his MIM from Thunderbird)
was just out of junior high school,
and our other son (Bill II) had
finished at the University of Arizona,
so I told them to put my name on the
list. "
At the University of Arizona Voris
had been familiar with Thunderbird.
"In fact ," he says, "I had sent some
students here when I was a professor
at California State University in Los
Angeles, and they did very well. 1
always recommended it for what it
was - pretty much a training
institution. "
The day of his interview for the
• • T+H+E
An interview
with
Dr. William Vons
presidency is a vivid memory for
Voris. "Mavis and 1 hopped in our
little green Camaro, rode up to
Phoenix, got about half way, and blew
a tire. 1 hitchhiked to a pay phone
and called Frank Snell (chairman of
the board) saying 1 was going to be
late. The committee waited an hour
and a half before we arrived. 1 was all
disheveled and sweaty, and there was
the search committee for this crucial
interview. They all thought it was very
funny, and we got a hilarious
reception. "
Frank Snell remembers interviewing
several candidates, including one very
prominent dean from the Midwest.
THUNDERBIRD MAGAZINE
2
"But when we looked around here we
found a good man right in our own
backyard, and he had good
international experience, far more
than any of the others we
interviewed. It was a critical period.
We needed the right man and we got
him."
Voris's international credentials,
plus his academic reputation as a
dean and author of two prominent
books on production, impressed the
committee. He was hired and told:
"Take the school as far as you can, put
it on the map, and keep us informed
of your progress."
'l\l.most all the deans at the
University of Arizona thought 1 was
out of my cotton-picking mind," says
Voris. "1 was faced with a situation
where the curriculum was out of
date; where the World Business
Department had only a handful of
people capable of doing what needed
to be done; where the physical plant
was just falling down around its ears.
There was no air conditioning in any
building. The pipes, the sewage
system, the water system-everything
was vintage 1939. There was
absolutely no money in the
endowment. The School was living
day-to-day financially.
"1 was 46 and very confident of
myself having been a professor in
(I-r) Frank Snell, founding member
of the 80ard of Trustees, and Dr.
Voris share a moment during
Opening Ceremonies. Snell remem­bers
interviewing candidates for
Thunderbird's presidency and says,
"We found a good man right here
in our own backyard."
Dr. William Voris gave the
commencement address as
president-elect of Thunderbird in
August 1971. Since that time, he
has presided over 53 consecutive
commencement ceremonies,
sharing the lectern with CEOs of
multinational corporations,
ambassadors, and government
officials.
Tehran, Beirut, and a dean. I had
worked my way up through the ranks
and I knew pretty much what I was
doing when it comes to international
academic institutions. I went into it
without a qualm. I really enjoyed it.
Every day was exciting. And how
many times does a person get to mold
something that needs to be rebuilt?"
FIRST THE ACADEMICS
Focusing first on refining the
master's degree as the sole offering of
the School and on the development
of the faculty, Voris began the job of
building the School's academic
reputation. "I went after the academic
side first. Somehow or other, I had to
convince my colleagues at 2,000
other universities and colleges in this
country, and 500 of them overseas,
that this was a legitimate institution
of higher education. It wasn't even on
any list anywhere as being a quality
academic institution. We weren't
considered to be a college or a
university. "
Thlking to corporations to find out
what they needed, and using his
academic connections to find the
faculty, Voris gradually built the kind
of superior graduate school he
envisioned. "I knew the kind of
faculty member I wanted when I saw
one-usually a guy with some
international business experience,
plus a doctorate. It had to be both. As
a matter of fact, we got a lot of faculty
with doctorates and gave them
international experience afterwards­hard-
hitters in the fields we needed."
He also recruited more expert faculty
for the International Studies
Department and added Ph.D.'s to the
language department.
Voris is also pleased with the
development of overseas programs.
"Guadalajara was our first one, and
now we have eight of them. I'm very
proud of that. It adds a tremendous
amount of appeal to our students,
and I think we'll have many more of
them."
Also noteworthy are Voris's efforts
to raise faculty salaries. "They're
pretty much competitive now," he
says. ''They were rock bottom, so
we've been doing quite a bit of
leapfrogging. Now our mean and
median salaries look pretty good, and
we're right in there with the averages
for colleges of business.
"We wanted the complete respect
of the MCSB (American Assembly of
Collegiate Schools of Business, the
accrediting body for colleges of
business) ." But instead of changing
the Thunderbird curriculum to fit the
strict MCSB mold, Voris took a
different tactic. With deliberate
strategy he set out to encourage the
MCSB to accept Thunderbird. "I
never sought MCSB accreditation,
but they mentioned to me that, 'We
SPRING 1989
3
must find a way to accredit this
institution, so unique and so
important,' and that's not possible the
way the rules are written.
"I am still pushing for the MCSB
to broaden its standards; not just for
us, but for places like Carleton
College, Antioch, Oberlin. Their
departments are not accreditable
according to standards set by the
MCSB, and they have very fine
business departments."
Although MCSB standards remain
fairly rigid, and Thunderbird's tri­partite
curriculum is outside the
realm of their MBA structure, the
School is well respected in the organi­zation.
Voris has served on its board
of directors for three years, as well as
being chairman of its International
Affairs Committee for seven years,
and he has been highly influential in
internationalizing America's schools
of business. While he was chairman
of that committee in the early 1980s,
the organization adopted a standard
that all curricula in business
administration had to have an
international dimension. ''The minute
those words came out in the
standards they created quite astir,"
Voris recalls, and he is somewhat
disappointed that internationalism
has not been more widely embraced
by America's business schools.
PHYSICAL PLANT
Along with the need for upgrading
the academic side of the School, it
became readily apparent that the
physical plant needed a drastic
overhaul. Voris recalls one particular
day: "It was a Thursday afternoon.
Water was spouting from about six
different places all at once. We had
no water pressure. The place was
being flooded. Nobody could take a
shower; nobody could take a drink of
water; and the physical plant people
worked day and night patching the
breaks. They dug dowrI and there
were those rusty, old iron pipes. The
pillars were all rotten and the roofs
over the sidewalks were falling in.
None of them would hold water; the
buildings were leaking. So we issued
a development bond, the only one
we've ever issued and used the money
to get the physical plant up to
standard."
Almost as an afterthought he adds,
"Of course, we added nine new
buildings." And he points with pride
to the fact that except for small loans
on a couple of dorms, they're all paid
for. "Our debt service is only $160,000
a year. I'm unwilling to borrow money.
I've been criticized for that. All we
did was borrow from ourselves (the
endowment), but I could see where
the money was going to come from,
and when that money came in we put
it back in the endowment."
ALUMNI INVOLVEMENT
The alumni body, which is growing
at the rate of over BOO per year,
numbered only 7,200 when Voris
came. Over 66 percent of all alumni
graduated during the Voris years, and
the total is now more than 21,000
located in 106 countries and every
state in the u.s.
"When I came, the alumni were
not an important factor at all. In fact,
we didn't know where many of them
were, and most of them had never
helped the School. We had a
marvelous alumni director, Martha
Dr. Voris has added nine buildings
to Thunderbird's campus, main­taining
the integrity of Millard
Sheet's original design. During an
Alumni Leaders' Conference, he
reported on campus expansion and
renovation and answered questions
about the School's future plans.
The Thunderbird Alumni Association
made Dr. Voris an honorary alumnus
during the Spring Banquet
. Snyder, who knew them all by name.
That shows how small an operation it
was. We just weren't getting any
support from the alumni at all.
''Thunderbird alumni are just now
getting to the point where they can
afford to support the school. A
relatively young school at 42, we're
just now getting alums who are chief
executives of corporations.
"That's one of the things I've
enjoyed watching the most - the
development of the Thunderbird
Alumni Association. It's been a
remarkable thing, especially in the
last five years. I'm really delighted,
especially with the leadership. It's
very strong, very steady. It's bringing
the alumni back to the fold. I think
it's the future of the institution."
18 YEARS IN THE BLACK
The financial picture of the School
is the only area Voris is still not
comfortable with. '1\s a matter of fact,
two months ago I was ready to have a
conniption fit," he says. "My advisors
told me we were going to have a
shortfall of about 82 students. I've
been worried every semester for 18
years. With an endowment of $5.5
million, you can run through that in
about six months if there's a drop in
enrollment, so you can never relax."
Nevertheless, the School had no
outside funding when Voris came,
THUNDERBIRD MAGAZINE
4
and he set out to raise operating
funds from the corporations. "I
traveled a lot of miles and talked to a
lot of companies-sold them on a
quid-pro-quo idea. I said that if they
took our graduates, they should help
with our operations. We managed to
get a substantial increase in support
from the corporations-companies
like Citibank, Chase, Bank of
America, Goodyear, Caterpillar. We
became a regular part of their budget.
Thank God for that. It allowed me to
raise salaries and bring in better
professors. Then we started a
development office and really started
to go around the country with a
campaign."
Voris has kept the School in the
black, shOwing a surplus for each of
his 18 years, while the operating
expenses have gone from $2.5 million
in his first year as president, to $14.2
million last year.
"I still can't solve the financial
problems, and that's one of the main
reasons I'm not a bit sad about
retiring. To me, that's the tough part. I
enjoy the faculty, the students,
building buildings, but I don't like
raising money. But it doesn't mean
that somebody else can't do it and
enjoy it."
That somebody will be Dr. Roy A.
Herberger, Jr., who in an uncanny
parallel to Voris's own career path, is
46 years old and comes from a
position as dean of a university
college of business (SMU).
Remembering his own transition,
Voris notes that being president is
very different from being a dean. ''I'm
an entirely different person than I was
when I was dean. I'm like a
chameleon. I play different roles in
different environments, and if I have
any secrets, that's one of them.
"Thunderbird is a small, intimate,
very explosive environment, and I use
that word very carefully. We have a lot
of nationalities - very intelligent
high-level minds, and they're not easy
to work with. They're not easy to
lead. You have to get out front, and
stay out front." Voris's advice to the
new president is to know the School;
know its nuances; know its strengths
and weaknesses, its people, and let
them get to know you. "Know what
they can get away with, and what
they can't; where you stand," he says.
'1\t a school like this they have to see
their leader; know their leader. They
don't have to like him. Of course,
"No single person has made a
greater contribution to the
academic success and international
recognition of this institution," said
William Turner, chairman of the
Board of Trustees during dedication
of the building named for Dr. Voris.
(L) George Getz has been a
member of the board for over 16
years and it was his generosity that
made the William Voris Hall of
Modern Languages possible.
that's one of the sacrifices of being
president of the school, or a dean, is
that you have to rise above the idea
that, 'What will they think.' You have
to call them as you see them. There's
nobody I can pass the buck to, and
that means knowing the School."
Frank Snell has high praise for
Voris's accomplishments. "He has
given 150 percent of dedication. He
is aggressive, vigorous-just like he
plays tennis. Bill Voris has had the
ability to meet all the special
requirements of being president of
Thunderbird. He has a great capacity
for getting to the heart of problems
and solving them and he has
developed a very warm relationship
with the board. He welded the board
together in a very effective way."
As Voris winds down in his final
weeks as preSident, he is looking
forward to a six-month hiatus to
prepare for his return to the
classroom in the spring of 1990 to
teach Middle East studies. "It's going
to take that long because I haven't
gone to class in 26 years. I enjoy
teaching, but I've got to go back and
dig in; read, travel, find out what's
going on. I'm not going to go into the
classroom ad-lib. I'm not going to go
in there and give them anecdotes. I
just refuse to do that. It's going to
be fun."
A PROMISE KEPT
In his initial report to the trustees
in 1971, Voris told them of a promise
he made: "What 1 have done is go
directly to the students, to the faculty,
and to the staff, and to spell out to
them that Thunderbird is a
community; 1 was frank that 1 felt
change was necessary, but 1 promised
them that change would be gradual;
would be carefully thought through;
the advice and assistance of all
segments of the community would be
consulted; and that all change would
be from the firmly established base of
the tripartite approach - the
pragmatic approach traditional to the
Thunderbird Graduate School."
As he returns to the classroom, Bill
Voris can be secure in the knowledge
that he has kept his promise. He is a
patient man who has kept
Thunderbird firmly and steadily
upward on the track he set for it 18
years ago. The change has indeed
been gradual but viewed over the
18-year span of Voris's administra­tion,
it is nothing short of awesome.
SPRING 1989
5
By N. S. C.
ADMINISTRATOR
TO ATHLETE: The
Many Sides if
William Voris
ADMINISTRATOR A strong
believer in faculty governance,
Voris encouraged the Faculty
Senate and departmental
committees to take a significant
role in developing the curriculum.
During the Voris years, new
courses were added in all
departments and instruction in
Arabic, Chinese and Japanese was
initiated. The world business
foundation course structure and
the core curriculum were
developed, the language
department added a business
language requirement, and the
international studies department
instituted a new foundation
course. ''The curriculum is
sounder than it has ever been,"
Voris says, "and our students can
compete with the best of them."
SCHOLAR Although his
specialty is management, Voris
wrote two textbooks on production
before the subject became popular
in colleges of business. One of
them, Production Control, went into
a third edition and was translated
into Spanish and Russian. At one
time it was used by over 150
colleges and universities around
the world. "Bill Voris taught me
one important thing," says Edwin
Flippo, professor of management
at the University of Arizona and a
former graduate school colleague
of Voris, "that 1 could write a saleable
textbook. If he could write a book
like that, and it wasn't even in his
field, 1 figured 1 could do it too."
ORGANIZER Before the
Academy of Management (the
academic association for
management faculty) developed its
regional divisions, it was one big
organization with meetings in the
eastern states. Voris saw a need
and founded the Western Division
of the Academy of Management
covering all states in and west of
the Rocky Mountains. Other
divisions soon followed, and Voris
was named one of fewer than 100
Fellows of the Academy for his
leadership. He also started the
Continued from page 5
Western Division of the American
Assembly of Collegiate Schools of
Business and was its first
president.
INTERNATIONALIST Mingling
with kings, princes, ministers, and
university preSidents during the
late 1960s and '7Os, Voris was one
of six people who founded King
Abdulaziz University in Jeddah,
Saudi Arabia. "He was a Middle
Easterner at heart," says Dr. Francis
Hom, preSident emeritus of the
University of Rhode Island, who
was one of the six. In prior years
Voris had spent three years in the
Middle East as a visiting professor
at the University of Tehran and the
American University of Beirut. "No
matter where Bill Voris would be,
he would adjust," says Hom. "I've
spent 50 years in university
administration, and I don't know
anyone who has more get up and
go and drive than he does," Hom
added.
RETIREE No label is less fitting
to Bill Voris than this one. On his
65th birthday this year, Voris was
ebullient. "I woke up this morning
and said, 'I'm 65, and I'm happy
about it. I went out last weekend
with the students and alumni,
played softball, got on base every
time, scored three runs, and threw
a whole bunch of 'em out at first
base playing shortstop.' I can still
hit a tennis ball, and I'm glad to be
alive."
ATHLETE College letterman in
football and basketball, captain of
the University of North Carolina
football team, draft choice of the
Pittsburgh Steelers, semi-pro
shortstop and 100-yard dash man,
Voris lives his other life as an
athlete. He runs the perimeter of
the campus every morning, and
plays tennis every weekend. Robert
Hunt, Sr., chairman of Huntcor
and one of Voris's tennis partners
calls him "inexhaustible-a human
backboard. He almost never loses."
Voris is a lifelong fan of the
Chicago Cubs, and if he had
another life to live, it would be as
their shortstop and manager
leading them to a World Series
championship.
A LOOK
AT
THUNDERBIRD'S
Mavis Voris is a petite, enthusiastic,
energetic and avid Thunderbird
supporter. Although she missed her
husband's first commencement
speech because of a long-planned
rafting trip down the Colorado River,
she has been by Dr. William Voris's
side during his 18-year term as
president of Thunderbird.
Mavis says, "These 18 years have
been a marvelous part of our lives."
She remembers the early days on
campus with the lack of air
conditioning and one mimeograph
machine to do the School's
duplicating. "Now you see a
computer on everyone's desk." When
the Vorises arrived in 1971, the
campus was surrounded by onion
and cotton fields and it was a lO-mile
trip to the nearest grocery store.
During the years, Mavis Voris's gift
for seeing a need and filling it has
initiated such traditions as the Hot
Air Affair, the balloon race, Friends of
Thunderbird, the School's first
endowment fund, and the student
emergency loan fund.
After being actively involved in
faculty wives clubs and their activities
since her marriage in 1949, and
serving as president of the Faculty
Women's Club at the University of
Arizona, Mavis says, "Upon arriving
at this campus, I was surprised to
find no club or auxiliary, and no little
old ladies in tennis shoes running
around raising funds." What was in
place was an active student wives
club which held an annual spring
THUNDERBIRD MAGAZINE
6
auction to raise funds for immediate
needs. This club gradually faded with
some of their ideas incorporated into
other ventures.
Mary Beth Tompane, a founding
member of the Friends of
Thunderbird, remembers the group's
beginnings. "The idea came from
Mavis," says Tompane. "Shortly after
she and Bill came to campus she was
aware how few people in Phoenix
even knew the School existed."
Luncheon invitations were mailed to
"the women who really get things
done in Phoenix," and the Friends of
Thunderbird became a reality.
One of the group's first projects
was to arrange transportation for
students arriving in Phoenix after
school hours and to assist
international students in making the
transition to a new country. This
included a reception for these
students which quickly turned into a
campus-wide event. '1\fter the first
year," says Mavis, "the American
students were saying, 'Why do you
give a reception for them? We're
international students too.' " Since
that time, President and Mrs. Voris
greet all new incoming students at a
reception held in their home as each
new semester begins.
Not too long after the Friends of
Thunderbird's inception, they sensed
a need for an endowed scholarship
fund and began looking for a unique
way to raise money. In November
1975, the Thunderbird Invitational
Balloon Race was born. A dinner and
auction were held in conjunction
with the race and Malcolm Forbes
was the featured guest speaker. Mavis
transformed the dining hall into an
absolutely gorgeous spot, according
to Tompane. "She painted huge 4 x 8
panels of balloons and just did
everything. "
Over the years, Mavis has gathered
gifts from alumni all over the world
to be auctioned at the annual Hot Air
Affair, cataloging and storing items
ranging from a stuffed piranha from
the Amazon to trolls from Scandinavia.
As a fitting tribute to the woman
who has helped raise over $350,000
to assist students, the organization
she helped found has renamed the
fund the Friends of Thunderbird
Mavis Voris Endowed Scholarship
Fund.
Along with her many other
activities on campus, Mavis's ongoing
interest in art has enriched the
ambience of Thunderbird. It was her
idea to use former U.S. Senator Barry
Goldwater's American Indian
photographs hanging in the
Goldwater Lounge. "Friends of
Thunderbird purchased half of the
photographs from the Heard
Museum," says Mavis, "and the other
half were a gift from Senator
Goldwater. "
The graceful Thunderbird at the 59th
Avenue entrance was commissioned
by Mavis. The original drawing for the
Mavis Voris admires a carved chest
donated to the School's annual
International Auction.
The Thunderbird Alumni Association
pays tribute to Mrs. Voris's dedi­cation
to the School by presenting
her with the Service to Thunderbird
award at the
annual Spring Banquet
SPRING 1989
7
wrought-iron sculpture was done by a
Second Mesa Hopi Indian who taught
art at the Indian School.
An uncovered addition to campus
art are the murals that adorn the
walls of the Thunderbird Room. They
are the work of Millard Sheets, the
artist who also designed the campus
in an architectural rendering of the
Indian god of Thunder. Over the
years the murals had been covered
with brown cork. "One day I was in
the Thunderbird Room," says Mavis,
"and noticed a piece of cork had
fallen down. I looked through the
space and there was a painting." She
discovered the murals, which were
covered with glue from the cork and
had to be restored. Previously
undiscovered photos of the murals
provided by Berger Erickson aided
Mavis's restoration efforts. "I sent
photographs of the murals to Millard
Sheets," says Mavis, "and he
approved, saying he was glad we had
restored them."
From artist to goodwill ambassador,
Mavis Voris's presence at Thunderbird
has had a significant influence on the
School, past, present, and future.
By Carol Naftzger
CAM PUS NEW S
PRESIDENTS:
PAST, PRESENT, AND FUTURE
A strong interest in Thunderbird
leads some students to seek out the
office of ASLC president. This same
trait has lead to the creation of the
Presidents Association, formed to
create a means by which past student
body presidents, as a group, can stay
involved with the School and support
the future growth and development of
Thunderbird. According to Dean of
Students Steve Beaver, who serves as
staff officer and parliamentarian of
the association, almost all of the 72
past presidents have contacted him to
pledge their support and interest.
'The response has been
overwhelmingly positive," says Beaver.
Fifteen past presidents were on
campus in March to approve a
charter, elect members of a Liaison
Committee, and meet with various
Thunderbird groups. During a joint
dinner with the Thunderbird Alumni
Association, a plaque was presented
to Dr. William Voris on behalf of the
Presidents Association thanking him
for his years of outstanding leadership.
Representatives elected to the
Liaison Committee include: Dan
Romanoff '55, 1950s; Karen Bell '61 ,
1960s; Rod laylor '75, 1970s; Patrick
Avis '85, 1980s; representatives-at­large
Gene Lavelle '80 and Mac
Messenger '72; and the current ASLC
president. In addition, Messenger was
chosen as liaison to the Thunderbird
Alumni Association board; Romanoff,
liaison to the World Business
Advisory Council; laylor, liaison to
the Board of Trustees; Lavelle, liaison
to Thunderbird's president; and Bell
and Avis, liaison to the association's
membership.
According to Beaver the group
expects to be task oriented rather than
a social group, and will be working on
behalf of the School. They will meet
twice a year with the next meeting
scheduled for September 28-30, 1989,
in New Orleans.
PHOTO BY JACK KUSTRON
Past presidents of the Associated
Students Legislative Council on
campus for the inaugural meeting
of the President's Association.
THUNDERBIRD MAGAZINE
8
Patrick Duffy
DUFFY GRADES
GLASNOST
While the Soviet Union has made
lengthy strides in the area of foreign
policy under Mikhail Gorbachev, the
low-level economic reforms that must
take place in order for glasnost and
perestroika to succeed are lagging far
behind, according to Patrick Duffy,
recently elected president of the
North Atlantic Assembly
Duffy, a member of British
Parliament and one of NATO's
foremost experts on defense, was on
campus during Winterim teaching an
International Studies course on
NATO.
In a briefing Duffy received
recently in Brussels, he learned many
details of the vast political changes
going on inside the USSR, some of
which he shared during a January
speech to students and faculty.
'Nthough the political reforms
under way are still far from western
concepts-objective democratic
societies-the events taking place are
truly remarkable," said Duffy
Outlining Gorbachev's plan for
Soviet economic reform, Duffy
stressed the USSR's reform of foreign
trade, with its focus on greater
independence and dealings with
foreign partners. He also noted the
Soviet premier's promotion of joint
ventures between Soviet and western
entrepreneurs.
'NI this represents a major
departure from past indifference to
those organizations. The real test of
Gorbachev's success or failure," Duffy
said, "are the economic reforms. If
their domestic economy becomes
anywhere near as efficient as their
military economy, then we should
look out," he warned.
Duffy did list nine "impressive"
reforms regarding Soviet foreign
policy that have taken place during
the Gorbachev era. These reforms
include the INF Treaty, which
Gorbachev largely initiated and of
which many believe the Soviets are the
main beneficiary: the first Sino-Soviet
summit in 30 years; the withdrawal of
troops from Afghanistan; the fact that
Radio Free Europe and Radio Liberty
are now being heard without
interference in the USSR for the first
time in three decades; and
Gorbachev's initiative to try to achieve
a conventional stability between
NATO and the Wcirsaw Pact. Duffy
went on to talk about how NATO will
react to Soviet military cutbacks in
Eastern Europe, and about the impor­tance
of nuclear weapons to NATO.
"Nuclear weapons will continue to
playa key role in deterence," he said,
" .. .it is still an indispensable element
of military stability that conventional
forces alone cannot provide."
Duffy was elected president of the
North Atlantic Treaty Organization in
November during the assembly'S
annual session in Hamburg. He has
been a member of the assembly,
considered one of the top political
jobs in NATO, since 1979, and a
member of parliament since 1963.
(I-r) KingsfDn Fletcher, Koro Welch,
Anthony Logue, and 8rom Watkins
check the wig, part of the required
dress Logue wore as a barrister in
high court. Logue was one of ewer
100 top executives (rom multi­national
corporations and inter­national
political leaders partici­pating
in the 1989 Winterim
program. Fletcher coordinates the
Procter & Gamble International
Consumer Marketing Seminar and
Logue is retired chief trademark
council for Procter & Gamble
Europe. Welch and Watkins were
teaching assistDnts for the course.
EXECUTIVE
IN RESIDENCE
FOCUSES
ON KOREA
Dr. Duk-Choong Kim joined
Thunderbird as the Executive in
Residence in February. During the
week, Dr. Kim sat in on classes, spoke
to the student body, and was available
for consultations with students who
are interested in business in the Far
East and Korea in particular.
Dr. Kim is a professor of economics
and director of the research institute
for economics at Sogang University in
Korea. He also serves as executive
counselor for the Daewoo
Corporation, of which he is former
president and chief executive.
Dr. Kim lectured to students and
faculty on "US. - East Asian rrade
Issues From an International
Perspective," focusing on Korea and
its emergence as a "major player" in
East Asia. International bankers like
Korea, he said. "In recent history,
only Korea paid the interest, and also
the principal on its loans. Every other
country in the world, so far, has paid
off or had difficulty paying off just
the interest."
Comparing the US. and Korea, Dr.
Kim said that Korea has undergone
major economic and political changes
in the past decade, whereas the US.
has not had any basic changes. Korea
PHOTO BY NELDA s. CROW£U
SPRING 1989
9
Executive-in-Residence Dr.
Duk-Choong Kim offered Thunder­bird
students his insights into the
world of business during his visit to
campus in February.
has gone from a country with a $50
billion deficit to its 1988 surplus of
$14 billion.
He pointed out some of the
changes in South Korea over the past
few years: "We have democratic
political institutions. For the first time
the people elected our leader. It used
to be 5,000 who elected our leader.
This time, 25 million out of 42
million voted to elect a preSident.
Our leader is of a military
background," he added, "but he was
elected by the people. So it's a
democratic institution. In Korea there
once was no right to organize a labor
union; no right to strike. But what
has happened today? We had 3,511
labor disturbances in November of
1987 . . . and now our wage rate has
increased 40 percent in two years.
Still we are competitive; somehow we
manage; just like Japan."
Dr. Kim is Thunderbird's fourth
Executive in Residence since the
program began in 1984. It is designed
to bring outstanding business execu­tives
to campus to speak with faculty
and students for two or three days.
What distinguishes this program from
other visiting executives and digni­taries
is that the Executive in Residence
spends a few hours each day
consulting individually with students.
CAM PUS NEW S
COUNCIL AND STUDENTS SHARE CONCERNS
Twenty years ago, when Larry Kroh
'69 was searching for a graduate
program to prepare him for a career in
international business, his under­graduate
advisor told him the only
place to go for such training was "that
little school in Phoenix:' Kroh's Thun­derbird
education has been instrumen­tal
to his long career at Coca-Cola
International, where he presently serves
as director of human resources for
Latin America.
Today, Thunderbird is still the lead­ing
graduate school in international
business, but competition has caused
the school to reevaluate its program.
For the past two years, Kroh has been
an active member of the World Busi­ness
Advisory Council, a group of 60
corporate executives who advise the :!
World Business Department. Since its ~
inception six years ago, the WBAC has ~
also become an advisory council to the ~
School as a whole. ~
This spring the WBAC devoted an "­entire
day of their annual meeting to
interacting with students. Kroh said
the council hoped to "feel the pulse of
the school in the attitudes of students."
At a roundtable forum, the council
members discussed the qualities their
respective companies look for in
potential international managers, and
addressed students' comments and con­cerns
about the Thunderbird program.
Kroh told students that Coca-Cola
looks for bilingual, multicultural
candidates who also have prior work
experience relating to the position they
are interested in. He believes that current
Thunderbirds meet these qualifications
handily. "Students at Thunderbird
are poised on the threshold of an
expansion of hiring by multinational
corporations. Cultural sensitivity, lan­guage
ability and business skills are
extremely valuable to today's company
which competes in a global market.
The cost of being wrong with interna­tional
personnel is simply too high to
gamble on employees who do not
demonstrate this background:' he said.
In the question-and-answer session
that followed, students voiced their
opinions about Thunderbird to the
council. When confronted with the
comment that Thunderbird does not
World Business AdviSOry Council
member D. Larry Kroh '69 visits
with a student during a dinner which
gave students an opportunity to
interact with WBAC members.
give students as much hard-core busi­ness
training as other business schools,
WBAC members told students that
indeed it is the generalist nature of the
school which makes Tbirds stand out
in the crowd of MBAs. The curriculum
changes the council has recommended
over the past six years have helped
ensure that students get the "nuts and
bolts" technical skills they will need on
the job.
Students were also concerned about
Thunderbird's financial future given its
low endowment in comparison with
competing international business pro­grams.
Kroh told students that half of
the corporations represented on the
WBAC contribute Significantly to Thun­derbird.
Despite this, Kroh and the
others stressed the need for more
money to fund scholarships and facili­ties.
To reach this goal, the WBAC
hopes to see an expanded alumni
fund-raising effort.
Finally, WBAC members gave stu­dents
guidelines to interviewing with
campus recruiters. Some American
THUNDERBIRD MAGAZINE
10
students questioned the accessibility of
recruiters to them, since many multi­national
corporations exclusively recruit
foreign nationals to work in their
overseas offices. Kroh told students
that international companies are seg­menting
their recruiting efforts, and are
increaSingly seeking foreign nationals
at Thunderbird because it is such a rich
source of highly qualified foreign
business students. Nonetheless, Kroh
encouraged American students to get
their names and resumes to companies
that interest them. Recruiters of foreign
nationals are often happy to send along
any material received from qualified
Americans to other branches of the
company.
After the panel discussion, Kroh and
the other executives participated in
various afternoon classes around cam­pus.
Kroh attended an international
industrial marketing class taught by
John Zerio, where he shared with
students his experience at Coca-Cola
with sourcing for international mar­kets.
Students found Kroh's contribu­tion
a welcome real-world vantage
point from which to frame their
readings and case studies on the
subject.
By Deborah Kallina
Enthusiastic students, faculty. and
staff took port in the 1989 campus
phonothon which resu/red in pledges
of $71,000 from (Ner 2,000 alumni.
Pictured (front to back) are students
Mary Everett, Michael Risse,
Anthony Sample, Jane Mobil/e, and
Denise Marceaux (standing). In
March, alumni volunteers in the
New York area participated in a
phonathon which raised pledges
from 249 alums totaling over
$10,000.
LIGHTS,
CAMERA, ACTION
The Career Services Center has
added a media dimension to its
program thanks to the generous
support of Johnson &. Johnson. A
self-directed Career Management
Media Room is now available for
students wishing to access software
and videotapes to help them plan
their career paths and match their
knowledge and skills with employers'
needs.
Michael Longua, Johnson &.
Johnson's director of college
recruitment and international
management development, presented
a check recently to fund the media
room. The room is designed to help
students learn skills to remain
competitive upon graduation and
afterwards. With the demise of the
"cradle-to-grave" employer concept,
students must be prepared to make
knowledgeable decisions about the
pace and direction of their career
changes.
Videos will describe various
companies' corporate culture, history,
and future plans, as well as the
typical responsibilities of finance
managers, account executives, and
other personnel within the
organization. Future plans will permit
worldwide data transfer with
potential employers allowing them
instant access to Thunderbird's
resume book.
International 50S AssistDnce pledged
$10,000 to set up an emergency
loan fund to assist Thunderbird
students. Pictured (I-r) are George
Howard 11/ '71, president, 50S, and
Claude Giroux, chairman of 50S,
giving the (lrst instollment to Charles
Mannel, vice president for external
affairs.
PHOTO BY GARY FORBUSH
(I-r) D.R. Belisle, assistant vice
president and director of employer
relations, Michael Longua, Johnson
& Johnson, and Kathryn Vegso,
director of career services, in front
of the Career Services Resource
Ubrary.
TRUSTEE
DONALDB.
TOSTENRUD DIES
Donald B. Tostenrud, a member of
Thunderbird's board of trustees since
1978, died at his home in Phoenix on
February 6, 1989. Mr. Tostenrud was
chairman of the executive committee
of the Arizona Bank and its holding
company, Arizona Bancwest
Corporation. He was also a member
of the board and executive
committees of Security Pacific
Corporation and Security Pacific
National Bank of Los Angeles.
Security Pacific owns Arizona
Bancwest and Mr. Tostenrud was the
driving force in arranging the passage
of interstate-banking legislation in
Arizona and Arizona Bank's friendly
merger with Security Pacific.
SPRING 1989
11
Is THERE A
SPEAKER IN
THE HOUSE?
Thunderbird is seeking
alumni interested in sharing
their knowledge and expertise
with various audiences.
The Thunderbird Alumni
Speakers Bureau, currently being
formed, is a list of alumni willing
to speak to trade associations,
media representatives, alumni
leaders, civic groups, univer­sities,
and other audiences.
If you are interested in
promoting your ideas as well
as educating people about
Thunderbird and its alumni,
please fill out the form below
and mail it with a copy of your
current resume to:
Thunderbird Alumni
Speakers Bureau Committee
American Graduate School of
International Management
Office of Communication
Thunderbird Campus
Glendale, AZ 85306
If your credentials meet our
needs, a committee member will
be in touch with you to discuss
this project.
Name Year Graduated
Job Title
Company
Address
City, State Zip
Telephone (Office) (Home)
Topics you are willing to speak on
TRUSTEE PROFILE
DAVID C. LINCOLN:
FROM COPPER TO
OPTICAL SCANNER
One of the most enthusiastic standing
ovations in the School's history occurred
when David Lincoln, a member of the
board of trustees, was introduced as
the man who funded the new computer
building with a half-million dollar
contribution.
Students who had previously labored
in a one-room computer area furnished
with a half-dozen antiquated terminals
have elevated Lincoln to near sainthood
in grateful appreciation to the quiet
man and his wife, who simply saw a
need and filled it.
"Everybody had been after us to help
with that campaign (for the Faculty
Center)," Lincoln says, "and Joan and I
listened to a number of approaches and
finally decided that was the one that
interested us and probably would be as
helpful as anything. We guessed right
on that one, I think," he says modestly.
Significant as that contribution is,
however, David Lincoln's commitment
does not stop there. As a trustee, he is
rarely absent from board meetings or
commencement. When the students
recently invited him to speak at their
entrepreneurship conference, true to
form, he readily agreed.
Lincoln's participation in Thunderbird
is a legacy from his father, John C.
Lincoln, a founding trustee and promi­nent
Phoenix leader, who passed the
values of education and philanthropy
on to his son. Lincoln went to Judson
School and North High in Phoenix and
then received his master's and bachelor's
degrees in engineering from California
Institute of Technology.
After 10 years as an engineer, first
with Convair and then with Sperry
Gyroscope, he became active in family
businesses in Cleveland. FollOwing his
father's death in 1959, David Lincoln
succeeded him as president of Bagdad
Copper in Arizona, which he ran for 14
years until its merger with Cyprus Mines.
Then David Lincoln began looking
for an entrepreneurial venture, and
together with a laser engineer formed
Lincoln Laser prodUCing optical
scanning equipment.
"When we got into the scanning
business, we knew that it was not going
to be large enough to carry the company
into the size that we eventually wanted
it to be. The market probably would
have slacked off somewhere in the
$10,000,000 region and we wanted to
have a company that had at least one
more zero at the back of that, and
maybe more. We had to have what we
were calling a systems part of the
company. We would use the scanning
technology as the basis for the systems
that we produced."
Confessing to a major marketing
mistake with respect to the Japanese
market during Thunderbird's recent
entrepreneurship conference, Lincoln
told the audience, "Marketing is
extremely important. My advice to you
if you're going to be an entrepreneur is
to do your marketing right, particularly
if you're a bunch of naive engineers like
we were. You think if you build a better
mousetrap, the world's going to beat a
path to your door; it doesn't happen
that way," he says emphatically: "You've
got to go find that mouse and put it in
the trap."
Lincoln feels the same way about
marketing Thunderbird. ''I've been very
pleased with this School. Its curriculum
is unique and important-crucial. The
problem is competition. It's going to
take a lot of entrepreneurship and a lot
THUNDERBIRD MAGAZINE
12
of being quick on our feet, doing the
right things and staying ahead of the
competition.
"We need to continue to pay attention
to our customers, which are some
combination of our students, and the
people who hire our students and what
they want. One of the nice things about
Thunderbird is that it can be more
responsive. A big university that is set
in its ways can't respond nearly as
quickly as Thunderbird can.
"There's some good news and some
bad news in the way we're financed
right now-by tuition," Lincoln says.
"The bad news is, we don't have much
of an endowment. The good news is,
we're really responsive to our market.
Every semester we're responsive to our
market. I'm not saying we should stay
tuition-dependent, but we've got to
keep that responsiveness to what the
students want and what the world
wants our students to do, as well as
build up the endowment.
"It's a fascinating School," Lincoln
says. 'The spirit here is unique and
there is that Thunderbird mystique. I
think it's here to a large extent because
of the students. We can learn from
them in many cases."
N.s.c.
VIEWPOINT
1992: THE SLOGAN
AND THE REALITY
IN THE EUROPEAN
COMMUNITY
By Dr. Beverly Springer
Something is happening in Europe
today. Excitement, vitality and optimism
characterize the area that a few years
ago was described by one word,
Europessimism. The date "1992" is
seen and heard from Denmark to Greece.
1992 is about the establishment of a
single market. It is a schedule of some
279 proposals for framework laws of
the European Community. 1992 is a
process not a date.
What is this 1992 that President
Mitterand says will once again make
the 320 million Europeans actors in
history and that Jacques Delors,
president of the commission of the EC,
says will enable Europe to run the
lOO-meter sprint rather than the
lOO-meter hurtles as they have been
doing? The scope is vast. If achieved
it would result in a Europe that is more
integrated for business than the United
States. But even if the ideal is never
reached, the present is a Europe in
which change is occurring with
incredible speed.
The EC is simultaneously attacking
physical, technical and fiscal barriers
to the internal market. Physical barriers
refers to the border checks that can
add four hours per border for an
exporter. Technical barriers refers to
the different standards that a product
must meet in order to be sold in a
country. Fiscal barriers refers to the
constraints that kept financial services
divided into 12 costly units in the EC
Europeans are gaining the right to have
a bank account anywhere in the EC
that they desire, to buy their insurance
wherever they find the best deal, and
to receive in their living rooms TV
programs produced in other member
countries. Corporations will have the
option of operating under the single
legal code of the EC rather than under
a different legal code in every country
where they have a subsidiary. They will
be able to consolidate production
wherever it suits their product and
distribute a single product throughout
the EC without costly border delays
or differing national standards.
Dr. Beverly Springer, professor of
International Studies, is considered
an expert on the European Common
Market
With great fanfare, the EC published
the Cecchini report last spring. It is a
summary of a huge research effort that
culminated in 6,000 pages of analysis
of the costs of non Europe and the
expected benefits of a single market.
Some of the findings are: Exporters
lose 25 percent of profits due to
customs related costs. Car insurance
rates vary 300 percent among member
states but consumers in high cost
countries have not been allowed to buy
where it is cheaper. Governments could
save 17 billion ecu's (1 ecu = $1.15)
each year if they purchased goods and
services EC wide rather than in
domestic markets. Businessmen in a
survey ranked closed government
purchaSing as the worst barrier to
profitable business operation inside the
EC Differences in value added taxes
and freight regulations were tied for
second place.
The removal of all these barriers will
give the European economy a supply
side shock according to the report.
Individuals will gain purchasing power,
firms will become more competitive
and profitable and government deficits
will fall.
Whether 1992 is a phony medicine
for what ails Europe only time will
tell. But what is certain is that many
business people have confidence in it.
Polls show that awareness of 1992 is
increasing rapidly and that the larger
the business, the more likely its leaders
support 1992 and are adjusting busi­ness
strategy in response. Europe is
SPRING 1989
13
in the midst of a merger mania.
What excites European business
people is the lure of a $4 trillion
market with 320 million affluent
consumers. For the first time, they will
have "the critical mass," as the head
of the German Industrial Association
calls it, necessary to develop firms that
can compete with the US. and Japanese
corporate giants.
Now we come to the tricky part­the
prognosis. Inside the member
countries, the powerful voices from the
business sector are ahead of their
governments in support of 1992.
Interestingly, labor unions which are
very powerful in much of Europe, also
support 1992. Quite simply, the issue
has not become a left/right issue in
any member state. No political party
of any importance has taken an
anti-1992 position. Public opinion
supports European integration. Neither
is it possible at the present time to see
a coalition of European leaders forming
to block the decision-making process
in the EC
I know that Americans are very
concerned that the new Europe will
become a fortress Europe. The EC is
our largest trading parmer. At stake is
a two-way trade that totaled $145
billion in 1987. Certainly protectionism
is in the European heritage as it is in
ours. At the present time most of their
protectionist noises are directed at
Asia. If the EC creates a more
prosperous internal market without
throwing up external barriers, then,
of course, many US. exporters will find
better customers there. It will be very
important that the US. government
works closely with the EC to head off
protectionist pressures.
I think that the issue of direct
investments is more important even
than the trade issue. We have more
direct investment in the EC than any
other region in the world. Almost every
American MNC has subsidiaries in
Europe. Under EC law, these sub­sidiaries
are considered European firms
and are covered by EC policies. The
US. government has to be alert to
assure that foreign subsidiaries continue
to be treated as nationals and especially
to assure that US. service industries
operating in Europe are treated equally
when barriers to the services are
removed. Much that happens will
continued on page 31
4:558.m.
Arizona time,
November 18, 1988.
Sleepy-eyed graduate
students are slowly
gathering in the Thunder­bird
Computer Center,
ready for today's Inter­national
Finance and
Trade class. But, this is
no ordinary class. These
from Tokyo to Arizona.
Using this advance infor­mation,
they will be able
to make decisions in
foreign currency futures
markets, just as real-world
West Coast traders do.
Normally, this is more
like a homework "game"
=:=---- played with plenty of
students are preparing
for the real world of multi­national
management.
Today's exercise uses the
Nikkei Japanese News
Retrieval System to simu­late
the life of the foreign
currency futures trader.
The system was donated
to the school by the NEC
Corporation of Japan as a
goodwill gesture to pro­mote
greater under­standing
between the
United States and Japan.
Thunderbird was one of
only 29 universities
selected by NEC for
the system.
The students will look at
the foreign exchange
rates from the markets in
Tokyo, Hong Kong, Singa­pore
and London as they
are beamed by satellite
decision -making time.
But, today is different.
Overnight quotes are
flashed on the screen;
decisions must be made
before the Chicago market
opens, and every scrap of
background information
helps. Yesterday's data
pave the way for today's
decision that can lead to
tomorrow's fortune.
5:008.m.
In just one hour, the
International Monetary
Market of the Chicago
Mercantile Exchange
opens. For the foreign
currency trader, time
zones are used to advan­tage
as the traders seek
to get a handle on the
markets in the rest of the
world before putting their
money down on the board
in Chicago.
"Welcome to the world
of the futures trader,"
says Professor Dale Vor
der Landwehr. "The first
thing we're going to do
using the Nikkei Telecom
System is to look at the
most recent news bulle­tins
broadcast during the
night. They will playa part
in the decisions you'll be
making in the next few
minutes," he cautions.
The tension is building.
Students sit together in
teams, poised at their
microcomputers as infor­mation
appears on their
screens. The global
monetary picture begins
to unfold.
"Notice that the yen
opened at 123.25 in
Tokyo," the professor
points out. "You should be
discussing this in your
teams, deciding what you
want to do."
The Nikkei system flashes
information from Tokyo,
Hong Kong, Singapore,
Zurich, and London as the
students huddle together,
weighing the impact
these data will have on
today's monetary futures
market.
They are allowed to make
decisions on as many as
seven currencies and up
to 20 contracts. One group
wants to stick with one
currency. Another group
asks permission to do
more than 20 contracts.
"We want to be very,
very rich or very, very
poor," the group leader
explains.
5:158.m.
The data on the screen
show an erratic monetary
market. The Central
Bank is almost frantically
trying to offset the nega­tive
impact of Bush's pre­election
promise of
"no new taxes."
Vor der Landwehr
explains, "The market
views the budget deficit
as a serious economic
problem and it doesn't
really believe Bush
can cut expenditures
significantly. "
The screen cuts to recent
24-hour data on the yen,
the pound sterling, the
Swiss franc, and Canadian
dollar, and the Deutsche
mark. "It seems that those
central banks are inter­vening
like crazy over the
night as we move through­out
different countries,"
Professor Vor der Land­wehr
observes.
5:25 a.m.
"It looks like the German
Bundesbank is actively
trying to offset the market
forces, so you've got to
incorporate all that into
your decision-making.
We're 35 minutes away
from deadline before the
Chicago market opens,"
he warns.
More data flash on the
Nikkei screen. "Now we're
going to go into the actual
markets and see the
Tokyo market duririg the
different hours of the day.
It's 10:30 at night, in
Tokyo, and the foreign
exchange market is
closed, but this is what
happened. You can see
the detail by the hour."
5:35 a.m.
One student spots a sharp
aberration in pound
sterling on the Hong Kong
and Singapore markets.
"Is that a typo?" he
asks. "It goes from 1.82 to
1.71 in one hour; that's
more than it's moved in the
past month," he observes.
The professor assures him
that it's no mistake. "The
worldwide financial
markets are crazy right
now. Rates are moving all
over the place," he says
excitedly. "It's a marvel­ous
time for traders
because it's a time of
disruption. You can make
a fortune, but you can
also lose a fortune. That's
going to be important to
keep in mind as you try to
make a bundle yourselves
when you enter the
futures market in just
25 minutes."
5:40 a.m.
More data: "This is the
most recent data in
London where it's now
12:40 p.m. This is the
The students huddle
around the terminals
while Vor der Landwehr
relaxes, talking about the
Nikkei system: "The
thing that makes this
whole experience pos­sible
is the NEC Cor­poration,
who gave us
this Nikkei Japanese
News Retrieval System,"
he says. "Thunderbird is
one of only 29 schools in
the U.S. selected by NEC
to receive this system
and we're just beginning
to see the possibilities. It
was given to the school
because NEC felt that
with so many interna­tional
courses, we could
get the most use from it,
and they were right.
"All the other interna­tional
finance and trade
faculty members use it.
We have about 300 stu­dents
using this system
hands-on to obtain the
latest foreign exchange
data and other economic
information as well as
having access to all the
historical data contained
in the International Mon­etary
Fund's international
financial statistics. They
also have access to the
most complete English
data bases available on
Japanese business."
Vor der Landwehr
last step for you to look at
before you get together
with your team to make
your final decision. There's
actually a lot more we
could look at, but we just
don't have the time. As it
is in the real life of a
trader, it's always done
with imperfect informa­tion,"
the professor says.
"While you're talking
over your decision, we're
going to put the Nikkei
system into the broadcast
describes its science­fiction-
like mode of oper­ation.
"The computer
wakes up by itself at a
pre-programmed time of
5 a.m. It goes into the file
and sees what instruc­tion
is left for it. The
other day, we had it call
Los Angeles at 5 a.m.
Arizona time. A beam
was sent to a satellite in
Tokyo, and in Tokyo a
beam came from London
for the current exchange
markets into Tokyo. The
Tokyo information was
sent through satellite,
back to L.A. The tele­phone
response was
made to Nikkei.
"Nikkei takes the infor­mation;
puts it into
storage; looks in the file
again; sees if we told it
to do anything else; we
said, 'Yes, print the
foreign exchange informa­tion.'
Remember," Vor
der Landwehr stresses,
"It is 5:00 a.m. and
there's no one in the
library. All of a sudden
the printer goes into its
rapid-fire rat-a-tat-tat;
nobody's there. It prints
everything out on the
printer, checks the file,
sees that all its tasks are
done, and shuts itself off.
It's like the opening scene
from the movie 'Alien,'''
he says.
mode, so if anything is
happening it will flash on
the screen, and you can
take that late-breaking
news into consideration."
5:42 a.m.
Professor Vor der Land­wehr
gives final instruc­tions:
"All right, get those
decisions ready and feed
them into the computer.
You've got 18 minutes."
6:02 a.m.
Arizona time. The Chi­cago
market lIas now
opened and Vor der
Landwehr announces,
"You can see the conse­quences
of your decisions
already. The opening
contracts have been cut.
You can see right now
how well you just did,
so before you leave, check
the screen and see what
happened."
by Nelda S. Crowell
B. 100% Cotton Sheeting Shirts corne in
two styles: one has Thunderbird printed
in raised letters on the front of the shin
accompanied by crew patches. Colors:
peach, yellow, It. blue, aqua. Sizes: S,M,l,)Q
$22.95
C. The Cotton Sheeting Shirt second style
features International Sail Team Thunder­bird
printed in raised lettering accross the
front. Colors: white, gray, lavendar. Sizes:
S,M,l,Xl $22.95
A. Sweatshirt in 50/50 blend. Thunder­bird
with flags from the U.S., Japan,
Mexico, Brazil, and Venezuela. Colors:
white, navy, gray Sizes: S,M,l,Xl $13.95
Also available in 100% cotton T-shin in
white or gray Adult Sizes: S,M,l,Xl,
$8.95 and Children's Sizes: S,M,l, $6.95
D. Golf Shirt of 100%
cotton. Colors: red, white,
It. blue, navy, mauve,
pink, kelly green. Sizes:
S,M,l,Xl $27.95
E. The Relocating
Spouse's Guide to
Employment
Frances Basrress
$12.95
F. Managing Cultural
Differences
G. "Even Monkeys
Fall From Trees" and
Other Japanese
Proverbs in Japanese
with illustrations and
English translation .
David Galef $12.95
Philip R. Harris &
Robert T Moran
$17.95
J. V-Neck Cashmere­Touch
Soft Orlan Sweater.
Accented with Thunder­bird
logo, long sleeves.
Colors: red, sand, royal
blue, white, pink. Sizes:
S,M,L,XL $27.95
I. Ceramic Coffee
Mugs. with Tbird
logo. Colors:
Navy Blue, Bone.
$3.50 ea.
K. V-Neck Cashmere­Touch
Men's Sweater
Vest. Same as OJ
without sleeves.
Colors: Navy Blue,
Red, Bone. Sizes:
S,M,l,Xl. $19.95
L Sweatpants in 50/50 blend
spell Thunderbird on left leg.
Colors: pink, gray, navy, red.
Sizes: M,L,XL $12.95
M. Sweatshirt in 50/50 blend
has Thunderbird and Tbird
logo on front. Colors: pink,
gray, navy, red. Sizes: M,L,XL
$13.95
N. Golf hats in cotton with
THUNDERBIRD on front. Green,
white, navy, mauve, red, black,
royal blue, light blue, sand. $7.95
P. Sweatshirt in 100% cotton,
contrasting collar and cuffs and a
3-button placket. White/ red ,
white/blue. Sizes: S,M,L,XL $19.95
H. Pennant Flags.
with Thunderbird
Insignia. Color: White
background with Red
letters. $1.95
Q. Sweatshirt in 50/50 blend
locates TBird on the globe with
THUNDERBIRD insignia. Blue,
red , white. Sizes: S,M,L,XL $17.95
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Our thanks to models Steve Dolman, Amy
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with 100% cotton lining dis­plays
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closure. Colors: It. blue,
white, maroon, gray. Sizes:
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Substitutions will be
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THUNDERBIRD NETWORK
ARIZONA
In March, the Arizona
chapter of the Thunderbird
Alumni Association held its
annual meeting on the
Thunderbird Campus. After
the meeting, members joined
students in the TAC for a "Salsa
on the Beach" party.
Officers for the Arizona
chapter for 1989-1990 are
Chairman Ken Nelson '54,
President Don Parker '82, Vice
President Hein Schoustra '83,
Treasurer Bob Wedwick '72,
and Newsletter Editor Skeet
Holland '78. The association
also has four new board of
director members. They are:
Sally Craig '84, Leon Estes '62,
John Hodges '85, and Jim
Kistles '77.
The group continues to
meet on First Tuesdays at the
Pointe of View on 16th Street.
The speaker for February was
International Studies Professor
John Frankenstein. April's First
Tuesday speaker was Mark J.
Coleman, senior vice
president, sales and product
development for America West
Airlines.
CALIFORNIA
Gold Coast
Thirty-five alumni from the
west San Fernando Valley,
Ventura and Santa Barbara
counties got together in March
for their inaugural First
Tuesday. The get together was
held at the office of Pacific
InterTrade Corporation in
Westlake Village, California.
Pacific InterTrade employs four
Tbirds. Alumni in attendance
ranged from Joe Klein '47 and
John Real '52 to a prospective
student for the class of 1990.
The group even received a
congratulatory phone call from
Berger Erickson. Randy
Schilling, director of
development at Thunderbird
represented the School. The
event was organized by
Maarten W Fleurke '79 and
Robert Lees '77.
Greater Los Angeles
The greater Los Angeles
chapter elected new officers
during their February First
Tuesday. Officers for 1989 are:
President &: Treasurer Carol
Brittain '77, Vice Presidents
Charlie Lowe '77 and Diane
Carter '87, and Secretary
Marianne Wehner '84.
To facilitate reaching Tbirds
of all eras, each class year or
group of class years will have a
class captain to act as a contact
and a general motivator for
participation and enthusiasm.
Diane Carter '87 is responsible
for coordinating the class
captains.
Recent activities of Los
Angeles area Tbirds include a
jazz night at 'i\t My Place" in
Los Angeles. Entertainment
was provided by Richard Elliot
and his band. The event,
which also included dinner,
was organized by Charlie Lowe
'77. Errol van Stralen '83
organized an international
dinner for the group at a local
Brazilian Restaurant.
Orange County
Orange County Tbirds held
1989 elections in January and
elected the following officers:
President Cynthia Schmidt '84,
Vice President Cindy Carlson
Stephan '84, Newsletter Editor
Tim Polland '87, Treasurer
Marc Gallin '86, Guest Speaker
Coordinator Monica Walleser
'86, and Entertainment Chair
Sally Ingram '86.
San Diego
During their First Tuesday
meeting in March, San Diego
Tbirds selected a steering
committee to lead their
chapter. The committee
consists of Don Capener '85,
Steve Magoffin '86, Louise
Gobron '85, Lois Brown Vera
'77, Janelle Nieves '87, Jeri
Towner Denniston '78, and
Eric Denniston '80.
First Tuesday gatherings
continue to be held at the
Copacabana and are organized
by Louise Gobron '85. Deb
Thomas '75 will be organizing
monthly ethnic dinner get
togethers.
The group sponsored a
luncheon in April that featured
keynote speaker, Phil lauber.
• Thunderbird was well represented,
16 percent of attendees, at the
international marketing meeting of
Motorola's Government Electronics
Group held in Scottsdale. Pictured
(I-r): James E. Schoen '62, Area
Managerllnternational; Matt
Jarvinen '82, Director Asia/Pacific
North; Paul S. Fitch '86, Inter­national
Contract Manager and
Patrick Quinn, director of inter­national
operations and member of
the World Business Advisory Council.
West German T'birds gathered for
First Tuesday at Das Kleine Haus in
Frankfurt. Pictured from top to
bottom ar (I-r): Madeline
Blankensrein '85, Glenn Wheatley
'87, Barbaro Karmeinsky '87, Jackie
Lutz '87, Ira Burkemper '87, Shirley
Henning '81, Timothy Powers '80,
Pascal Crepin '86, Joachim Becker
'85, Jorge Montero '83, Ursula
Schroth '87, Alexander Brunen '86,
Gregory Tripple '82, and Jeff
Schneider '76.
• Califomia Gold Coast alumni at their
first, First Tuesday get together in March.
Members of the Chihuahua Alumni
Chapter gathered for their first First
Tuesday in February at Chihuahua
Charlies. Seated (I-r) are Dan
Gallagher '88, Geoff Horsfield '87,
Evie Gashler '87, and friends. The
three T'birds are all financial con­trollers
for Zenith's three plants in
Chihuahua.
THUNDERBIRD MAGAZINE
18
.. Miami T'birds during a March get
together with Dr. Dennis Guthery.
Seated (I-r) are Enrique Zelaya '81,
Rob Kasavage '84, jim Smith '84,
Eduardo Ramos '84, Frank Forque
'66, Guido Antezana '70. Standing
A
Orlando T'birds gathered for their
first alumni meeting. First row (I-r)
Cida Greco, jerry Greco '76, Mary
Canova. Second row (I-r) Carlos
Roncal '76, Ted Troy '57, Rachel
Pauley '83, Mario Canova '85. Third
row (I-r) Gerry Chambliss '81, Tom
Hooker '81 , lliena Hooker, Tom
Hackim '77.
(I-r) are Amy Lonowski-Eastlund '85,
Deborah Hartshorne Niskin '70, Dr.
Guthery, Marisela Rodriguez '84,
Kathryn Tobiassen '85, Regina
DiSpigna '84.
A
Maarten W Fleurke '79 recently
became a U.S. citizen. Fellow T'birds
helped him celebrate at a party in
his honor at the Los Angeles Athletic
Club. Maarten is vice preSident and
co-founder of Pacific Inter Trade in
Westlake Vii/age, California, and is
a new member of the President's
Council.
umber is president and CEO
of the Kashi Company, makers
of puffed cereal products, and
he spoke on the topic,
"Problems and Opportunities
of Starting a New International
Business."
San Francisco
A Hypercard database for
Bay Area Tbirds was unveiled
at a recent get together and all
present were invited to input
their curriculae vitae. The
database features entries for
language and country skills,
specialized work experience,
hobbies and interests, and
committee interests. The Bay
Area alumni association views
the database as a useful
networking tool for career
development and fun
too. Forms will be available at
most functions during the year,
allowing the data to be input
later.
About 50 Tbirds made an
appearance at the February
First Tuesday including Bruce
McKinnon '70, Robin Raborn
'76, Yvette Morrill '83 and
Nobu Kondo '83. Afterwards a
lively Szechuan dinner was
had by about 20 at Brandy
Ho's to celebrate the Chinese
New Year of the Serpent.
In March the group held a
roving Thai dinner at Satay
House. This event was
organized by Adelaide Nye '85.
FLORIDA
Orlando
Tom Hackim '77 and Jerry
Greco '77 have organized First
Tuesdays in the greater
Orlando area beginning at 5
p.m. in Valentyne's Jazz Bar, 54
• International Studies Professor
Dorothy Riddle recently joined a
group of T'birds for dinner at the
Plaza Hotel in Amman, jordan. Front
row (I-r): john A. Moore '70; Bashor
r Farouki '74; Dr. Riddle; Ben Cross
'69; Back row: Mohammed A. Azab
'79; Francis Donovan '81;
Mohammad Ensour '80, Nazzal
A/-Armouti '79; Mohamad Anwar
'79; Mansour Abu-Rahmeh '86;
Halim Abu-Rahmeh '84; and
Frederick jeroy '51.
SPRING 1989
19
N. Orange Avenue. Tom and
Jerry say, "Look for the sign at
Valentyne's that says The
Pub.'''
GEORGIA
The Atlanta Chapter
continues to meet on First
Tuesdays at 6 p.m. at East
Village Grille, 248 Buckead
Avenue. Maher Tubbeh '87 and
May Cheong '87 organized a
picnic for the group. Members
got together in April at
Callaway Gardens, 70 miles
south of Atlanta, and enjoyed
the 700 varieties of azaleas that
were in full bloom.
MARYLAND
Baltimore Tbirds have
moved the location of their
First Thursday gatherings. The
group will be meeting at 5:30
p.m. at the Rusty Scupper in
the inner harbor.
NEW MEXICO
Albuquerque Tbirds met for
their first First Tuesday in
January at Delfino's Lounge in
the Clarion Four Seasons
Hotel. Attending the gathering
were: Ernie Bruss '62, Sherrie
Busler '86, Roberto Castillo
'60, Susan Danto '80, Warren
Feller '74, Louis Frey '73,
Christy Henspeter '82, Dave
Huhn '70 and Laurie Staebler
'88. Only four of these Tbirds
had ever met before. The
group will continue to meet
each month on third
Thursdays.
NEW JERSEY
New Jersey Tbirds have new
officers for 1989. They are
Co-presidents Michele Pieropan
'87 and Bjorn Kirchdorfer '87;
Vice President Cindy Gebhardt
'87; Treasurer Eric Chadwick
'87; Secretary Greg Jenik '86;
Special Events Cathy Modaber
'87; Public Relations Uku
Ateinea '75; and Social Chair
Cindy Engels '86.
To celebrate the end of tax
time for 1988, the group went
to Atlantic City for a day of
gambling and fun. The trip
was organized by Eric
Chadwick '87 and Cindy
Gephardt '87.
THUNDERBIRD NETWORK
NEW YORK
Ethnopigging continues to
attract New York City Tbirds
to various eateries. In February
the group dined at Tibetan
Kitchen, in March at Mocca
Hungarian, and in April, the
group sampled a Yemeni style
dinner at Rectangles Cafe. In
April, the group also toured
New York's newest museum,
the LLadro, which was
followed by dinner at a
Spanish restaurant, Alcala.
These events were organized
by Helen Covington '82.
New York Tbirds joined the
Adventurers Club for St.
Patrick's Leprachaun hunt
through the bars of New York
City. This event was organized
by Robbie Weaver '86.
First Tuesdays have been
temporarily relocated to
Houlihan's at 42nd Street and
Lexington Avenue, until May.
In May, the group will join
Cinco de Mayo at its new
location for a private
pre-opening celebration. Cinco
de Mayo has moved to the
Citicorp center at 54th Street
and Third Avenue.
ILLINOIS
Chicagoland Chapter
A research committee is
being formed to analyze the
European Community's plans
for dropping all internal trade
barriers within member
countries. Linda Pascucci '85
and Conrad Terry '81 are
organizing the committee.
Tbirds wound their way to
3 Happiness in Chinatown to
celebrate the Year of the
Serpent with a seven-course
"Master Chef' dinner. The
chapter has grown over 15
percent in the past 14 months
and now has 839 registered
members in the Chicago area.
Mark Rudolph '78, has
organized a global job bank: a
newsletter that lists interna­tional
job opportunities in the
Chicago area. The newsletter
will be distributed to
subscribers each time at least
four job postings are received.
Linda Pascucci '85 was
elected chapter president for
the next eight months.
TENNESSEE
Nashville
Steve Nicley '82 hosted
Nashville's second annual
winter Tbird party featuring a
Mexican dinner catered by the
San Antonio Taco Company.
Jennifer Alcantara '87 handled
the reservations.
TEXAS
In keeping with their
tradition of relocating the First
Tuesday meeting place every
15 to 18 months, the
Dallas/Fort Worth chapter has
changed its gathering spot to
The Mucky Duck Pub, located
in the Centrum at the comer
of Oak Lawn Ave. and Cedar
Springs, in Dallas.
WASHINGTON
Seattle Tbirds will be
rotating their First Tuesdays
this year. Beginning in March,
First Tuesdays every other
month will be held at The
Eastside in Kirkland followed
in April, June, August,
October by a First Tuesday at
Duke's in downtown Seattle.
Seattle Tbirds have a new
editor for their monthly
newletter. He is David L.
Novick '87.
GREATER WASHINGTON
WISCONSIN
Milwaukee Tbirds are
currently meeting for First
Tuesdays in a private room at
the Brown Bottle which is
located in the old Schlitz
Brewery in Milwaukee. These
events are organized by Bill
Reade '88 and Erik Burros '88.
Dallas/Fort Worth T'birds held a
reception recently to honor
Thunderbird president-elect Dr. Roy
Herberger. The event was held at
Southern Methodist University in
Dallas with 45 alums in attendance.
Shown (I-r) are organizer Dave
Trott '74 and Dr. Herberger.
Ardith Dentzer McCormick '87
names her husband, Andrew
(kneeling), an honorary T'bird during
an impromptu ceremony at their
wedding reception in Larchmont,
New York. Interested observers
include (I-r) Kris Brown '87;
T
Alumni gathered in Garrison, New
York to celebrate the wedding of
Stephen Sarro '83 and Dorodrt Krebs
Sarro '77. Back row (I-r) Abelardo
Gonzalez '84, Wilma Gonzalez,
Edward Thompson '84, Dawn Sarro
Rodriguez '83, Gerry E.srerbrook '77,
and Linda Eastwood.
(I-r) T'birds Matt Venezia '88; S.
Kelly Seibold '88; C. Fred Ehle '88;
and Matt Rymer '87 help Terry
Crowley '88 and Karen Hime
Crowley '88 celebrate their
wedding day.
Trocy Hinds '87; Colin Veater '85;
Vicki Rosenburg '86; Mary Ryan
Foss-Ski(rescik '86; Bob Caines '87;
Vicky Goldstein '86; Greg Dickson
'86; Ana Maria Diez de Medina
Vega '86; and Yolande du Monceau
'86.
D.C. Tbirds gathered in
March for their annual
membership meeting at Pizza
and Pasta restaurant in
downtown Washington. The
gathering was held to attract
new members, to conduct
elections for four vacant board
seats, to take stock of last
year's successes and to make
plans for 1989. This event was
organized by Treasurer Marcus
Schaefer '82.
Deboroh Sheehan '86; Pier Stiny '86; T
New officers for the group
are: President Jon Goodman
'86, Vice President Brian
Marshall '73, Treasurer Marcus
Schaefer '82, and Secretary
Tim Watkins '78.
THUNDERBIRD MAGAZINE
20
A Reunion
to Remember
Over 175 T'birds and guests
attended the lO-year reunion
for the classes of 1978 and
1979 on campus in March.
The event opened with Pub
Night where an original
resume, rejection letter, or first
T'bird job offer letter was good
for a free beer. The Jim Mills
Celebrity Golf Tournament, a
faculty/alumni meeting and a
cocktail party in the
Thunderbird Activitiy Center
rounded out Friday's schedule.
On Saturday a job planning
workshop allowed current
students to talk to alumni
about career planning and job
search strategies in marketing,
banking, finance and business
management/communications.
A group of Thunderbirds gather for
a picture in front of the Raffles
Hotel in Singapore during the Asia
Reunion weekend.
Thundergames gave returning
alumni a chance to compete
with alumni-in-residence. The
day concluded with a
southwestern evening of
dinner and dancing at
Pinnacle Peak.
Plans have been approved
for a $1.2 million library
expansion on campus and the
Classes of 1978179 have
established a goal of raising
$150,000 for this much­needed
renovation to expand
the square footage of the
library to twice its present size.
Under the direction of
Chairmen Tom Hobson '79
and Bob Whelan '78,51
alumni have pledged $50,000
to date. A donor brunch was
held during reunion weekend
honoring those alumni who
have pledged $2,500 or more.
Alumni Enjoy a Singapore Fling
....
T'birds pictured at the dinner cruise
on an Arab dhow during the Dubai
Reunion. Pictured in the back row
from (I-r): Gerald Kangas '60,jean
Kangas, Phil Blaisdell 70, Dave
Brothers 78, Hatem Kurdieh '85,
Robert Standfast '60, Christine
Standfast, Labib Baltagi 78, Lucy
Baltagi. Front row (I-r) julian
Gallegos '84, Beau Walker, Belly
Dancer, Saeed Masoud '82, Rita
Gallegos, Ossman Charabati '84
and guest
SPRING 1989
21
... Some of the members of the Classes
of 1978179 steering committee get
together during dinner at Pinnacle
Peak. Front row (I-r) Bob Whelan
78, Sara Greenwood 79, Rachel
Ge/tman Susz 79, and Marty Susz
79. Back row (I-r) j. Starrett Berry
79, Tom Hobson 79, Sonia Dias
79, Steve Orr 79, Tom Brennan 79,
and joe Schmieder 78.
eighty-seven Thunderbirds
were at the opening dinner at
the Hyatt Regency Hotel in
Singapore for the three-day
T'bird Pan Asian gathering.
With great fanfare Randy '86
and Claire Hendy Oudemans
'87 organized and carried off
the very successful second
annual Asian gathering for
T'birds.
On Saturday some 76
people got together for golf,
sightseeing, tennis and water
skiing culminating in a dinner
cruise through the harbor and
surrounding islands of
Singapore. Sunday brought 47
of the hearty folks to the
Raffles Hotel for Singapore
Slings and an Indian brunch.
With sadness and resolve to
meet again the energetic group
dispersed to carry on their
international activities .
The third annual Asian
gathering is being planned for
June 8-10, 1990 and will be
held in Hong Kong. Sharon
DeAlwis '87, marketing coordi­nator
for Jean Paton Parfumeur
(Asia) Ltd. and her committee
guarantee a great gathering of
Thunderbirds with shopping,
conversation, island hopping
and friendship. See you there.
ALUMNI UPDATES
1948
Leonard M. Zolkos has retired from Inland Steel
Co. He lives in Highland, IN.
1949
Robert W. Bloch is retired and lives in Madison,
WI. FJ. Lee has retired as owner of Circle Florist.
He lives in Ogunquit, ME. William G. Stephenson
is the owner of Realty Specialists. He lives in
Phoenix, AZ.
1950
Alton L Ashley has retired from R.J. Steichen.
He lives in Bloomington, MN. Donald E. w..l