Our Approach

We’re acutely aware that the places that Expert Africa features are amongst some of the most pristine and delicate wilderness areas in the world. They are home to some of the world’s most iconic species too. We’re conscious that we have a responsibility to not only help protect these places but to also promote the benefits they provide to the people who live in and around them, and who dedicate themselves to protecting them.

This is a shared responsibility involving our travellers, the camps and lodges on the ground and us. We will not simply pay this responsibility lip service; we will actively take the lead on it. This is a genuine commitment and not the often-observed tokenism that is seen in much of our industry. Promoting actions that look good but usually have little meaningful impact is not what we are about, Expert Africa intends to be different.

With the above in mind, we are currently conducting a major review of the way we approach and handle these responsibilities. Please check back here soon to see our progress, or give us a call to ask about it in more detail.

We have always believed that acting responsibly is the only way to approach tourism and we're one of
the few companies to hold AITO's original coveted 5-star status for responsible tourism. It's a lead
that others are now following.