Sam Sterling

Executive Strategy Director, Isobar Australia

Today Sam is the Executive Strategy Director, running Isobar’s strategy team at a national level.

A skilled and highly effective strategist with more than 13 years’ experience, Sam has specialised in digital roles across Australia, Europe and Asia. Working in a broad range of businesses from well-established market leaders, to pre-revenue start-ups as well as not-for-profits, she has built complex, commercially focused multi-channel strategies, within the constraints of brand, industry and budget.

The breadth of her experience both in terms of industry and product combined with depth of digital understanding has allowed her to adapt her practice to the divergent needs of each different style of business and the evolving world we find ourselves in.

Sam is a member of the Australian Institute of Company Directors and a Certified Practicing Marketer, as well as holding two undergraduate business degrees and is qualified as a financial planner with post graduate qualifications in Financial Services.

The breadth of her experience both in terms of industry and product combined with depth of digital understanding has allowed her to adapt her practice to the divergent needs of each different style of business and the evolving world we find ourselves in.