"We expect third-quarter network advertising to decline 3 percent (previously +1 percent), driven by soft ratings for both the summer schedule and for the start of the NFL season," wrote Credit Suisse analyst Omar Sheikh. "With only one of the three content licensing deals we expected for the second half announced in third quarter, we also expect content licensing revenue growth to be skewed to the fourth quarter."

Thanks to Arthur K.

And now, a near-forgotten early 80s song with a sneakily apropos title.

Sorry: I should have combined this with my last piece about MNF ratings. I'll make them both short-timer posts.