Guest post by Basiruddin Syed, product marketing manager, IBM Social Media Analytics.
In the weeks leading up to the holidays, delivery services and postal carriers have been working diligently to get packages to exactly the right address on time. Their efficiency is boosted by sophisticated logistics operations and a good system of postal... [Continue Reading]

Guest post by Francis McKeon, Banking Industry Director, IBM Business Analytics.
The long-term after-effects of the financial crisis are causing banks to reconsider their business models and strategies and driving renewed focus on the customer.
Replacing the product push or “revenue at all costs” approach with a... [Continue Reading]

Marygrace Bateman, Marketing Manager for IBM Business Analytics software
Follow Marygrace on Twitter at: @bateman_mg
"I love going to the dentist!," said no one, ever. Yet we all need to go, every six months to be exact. You could argue a dentist visit is a commodity; there's demand for dentists due to the necessity of oral... [Continue Reading]

Guest post from Edward Burek, product and solutions marketing manager, IBM Social Media Analytics. Follow Ed on Twitter @edburek
When I was working at a large bank dealing with IBM we would often joke because we never used the term “analytics” and would instead say metrics, measurement, predictions or reports (which to be honest... [Continue Reading]

Guest post from Scott Groenendal, Program Director, IBM Business Analytics
Follow Scott on Twitter @scottgroenendal
The departmental lines of business today are gaining more and more technology buying power. In fact, a recent Gartner report mentioned that the line of business will make more than 40 percent of the technology buying... [Continue Reading]

Guest post from Marygrace Bateman, Market Manager, IBM Business Analytics
Follow Marygrace on Twitter: @bateman_mg
It’s a bit ironic that my job is to espouse the importance of personalizing the customer experience and the imperative of moving away from the spray and pray marketing approach to targeting individuals. Sadly,... [Continue Reading]

Guest post from Beth Narrish, Market Segment Manager, IBM Business Analytics
I love when a bad customer experience turns out positive, which is what happened at my regular Dunkin’ Donuts this week. It impacted my customer lifetime value .
I’m a creature of habit. I like to have my regular morning Dunkin’ Donuts... [Continue Reading]

Guest post from Scott Groenendal, Predictive Analytics Solution Marketing, IBM Business Analytics
Follow Scott on Twitter: @scottgroenendal
Ever get that feeling you are being watched… or worse yet, followed?
This past weekend, my wife and I traveled into the “big” city to see the Hobbit. After... [Continue Reading]

Guest post from Brad Hill, Market Manager, IBM Business Analytics
Follow Brad on Twitter: @bradhill14
Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, once said, “All great companies have a rowboat mentality, they are rowing hard, but they are looking at the past.”
Reflecting on what has... [Continue Reading]

Guest post from Marygrace Bateman, Market Manager, IBM Business Analytics
Follow Marygrace on Twitter: @bateman_mg
During my last trip to Las Vegas – for the recent IBM Information on Demand conference – I managed to drop a significant amount of cash. The part that is surprising is that I didn't gamble a dime.... [Continue Reading]

Guest post from Scott Groenendal, Program Director, IBM Predictive Analytics
I have to admit, I like getting an advance look at things, a teaser if you will, such as the trailer for the latest superhero movie, a sample chapter of a sci-fi / fantasy book, or a new iPhone app.
... [Continue Reading]

Guest post from Scott Groenendal, Program Director, IBM Customer Analytics
(Follow Scott on Twitter: @ scottgroenendal )
IBM has been preaching that customer intimacy is the new intellectual property. The more insight an organization has on its customers, the better opportunities it will... [Continue Reading]

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