Share this with

Big River Man is a feature-length documentary about campaigner Martin Strel

A company is hoping to help tackle the issue of global warming with an environmentally-friendly film release.

Big River Man is a feature-length documentary about Martin Strel, who campaigns for the environment by swimming in polluted stretches of the Mississippi and Amazon rivers.

Film distributors have pledged to avoid chemical processing, petrol consumption and waste by-productions involved in Big River Man’s distribution process.

The film will be delivered from the US on the internet, transported to cinemas using electric transport or through a new digital delivery process.

When the film is released on DVD, it will come in fully biodegradable packaging.

Revolver Entertainment managing director Justin Marciano said: “There’s been a lot of talk about the film industry’s damaging impact on the environment recently, but we wanted to actively do something positive instead of waiting for recommendations and regulations.

“We were inspired by Martin Strel and the film to make significant changes to the way in which we handled the film’s release in the UK.

“It’s the perfect opportunity to step up to the plate and be the first company to risk venturing into environmentally responsible film distribution.

“If this trial run is successful we hope to change our business model for future releases.

“We know we’re still governed by certain outside constraints such as transport and other factors but we’re confident that by setting a standard, other companies will follow suit.”