Google's material design, which I've written about a number of times, has generally been received well by designers, developers, and press alike. We've seen numerous apps adopt it, developers explain and evangelize it, and users react positively to it.

Still, there have been nagging questions about the new design philosophy. A big one, and one that could potentially be a stumbling block for adoption, is the question of branding.

The rumors continue to fly about the HTC M7, which we expect will be announced before too long. The latest tidbit comes from the usually-reliable @evleaks. According to the ever-mysterious entity, the company's newest flagship will simply be called 'HTC One.' Nice and clean, just the way we like it.

One of the biggest problems Google faces with Android is avoiding a situation where one manufacturer controls so much of the market that everything else falls by the wayside. As study after study shows, though, this is becoming an increasing risk as Samsung gobbles up more customers. To wit, this survey from Localytics—a company that provides analytics for mobile apps— showed that of the top ten Android devices its customers used, eight were made by Samsung, and seven had the Galaxy brand attached.

Back when HTC announced that it wouldn't be making any more "cheap, cheap phones," a lot of us hoped that this would lead to a much more simplified handset lineup from the company. Especially after the reveal of the One Series, it looked like figuring out which device was better than the others would finally become simple.