This is the question every marketer is researching now – what is the future of marketing? How are the big campaigns going to behave in the future? What are going to be the drivers for future marketing? And the answers are very subjective. Here let us...

Let us start this way. Leaning down is a necessity to stay healthy. Don’t we all agree to this? This theory is simple but applies to almost everything that we see, starting from human body to corporates. Every organization today agrees on a point that...

Love the spotlight? Love connecting? Love talking? Don’t like a 9 to 6 office work? You are the perfect person to join unmarketeer family. We don’t work hard we work sensible. We engage with our customers and bring them in our gang. We win and party...

Over the last many years in our careers as marketing and digital consultants, we have consistently asked brands the same basic question. How do you do digital? The answers have been –Some website. Some emails. Some ads. Some Tweets. Some posts. Some...

This was rolled out with the following question on Twitter. Can social media ensure the freedom of speech? And following is the result of the survey. “Social media is that, just a media. Only depends on people who want to express their ideas...

1. Purpose / objective of going digital So that you know why you are going digital. As we always say, there has to be a purpose / objective behind every action we do. Going digital is a big change to the way you do and manage your business. And...

When Kapil Sibal announced last year, that the Congress’ social media budget is 100cr, the figure sent India’s digital market into a tizzy. Analysts were stumped trying to figure out the implications of the huge spend. Now with a month away...

Have you branded your hashtag? Have you branded what? For a long time you have been branding names, logos, jingles, coffee cups, t shirts etc. but hashtags? In a digital world where branding is increasingly moving online, hashtags are an important part...

Before we start this conversation let me ask you few questions. 1. Are you serious about your business or is it just a hobby? 2. How the hell am I supposed to know what you have unless you tell me? 3. Now that you are a unique creature but your...

1. Idea and your Business Case This is the first and the foremost thing. It’s time to tap in to your burning desire to set up your own business. You should have an idea that you believe in. I read at the Phillips Carbon Black Ltd office a quote...