Target Outrank Share bidding strategy is an automated bidding strategy which automatically sets
bids so that the customer's ads appear above a specified competitors' ads for a specified target
fraction of the advertiser's eligible impressions on Google.com.

Namespace

https://adwords.google.com/api/adwords/cm/v201809

Field

BiddingScheme (inherited)

BiddingScheme.Type

xsd:string

Indicates that this instance is a subtype of BiddingScheme.
Although this field is returned in the response, it is ignored on input
and cannot be selected. Specify xsi:type instead.

TargetOutrankShareBiddingScheme

targetOutrankShare

xsd:int

Specifies the target fraction (in micros) of auctions where the advertiser should outrank the
competitor. The advertiser outranks the competitor in an auction if either the advertiser
appears above the competitor in the search results, or appears in the search results when the
competitor does not.

This field must be between 1 and 1000000, inclusive.

competitorDomain

xsd:string

Competitor's visible domain URL.

maxCpcBidCeiling

bidChangesForRaisesOnly

xsd:boolean

Controls whether the strategy always follows bid estimate changes, or only increases. If false,
always sets a keyword's new bid to the estimate that will meet the target. If true, only
updates a keyword's bid if the current bid estimate is greater than the current bid.

raiseBidWhenLowQualityScore

xsd:boolean

Controls whether the strategy is allowed to raise bids on keywords with lower-range quality
scores.