It is often said that the world has become global village. Telecommunication, radio and television and finally computer have reduced distance and brought the most countries aloes enough to each other. Indeed, it has become an effective instrument for norms of democracy facilitate the decision, making process. In complex globalized world, role of media has become diversified and effective. Hence, peace or war politics or trade, diplomacy or commerce, religions or conflicts, civilization media could decide about the victor, vanquished, winner and the loser, and can get information on wide range of subjects.

Function of media.

It is a lethal weapon. it has four categories.1 printing media 2 audio media 3 video media and 4computer.

1 creation of awareness

• Creates awareness and enlightenment. so necessary to wave smoothly the fabric of society and keep it intact. • Everyone has to be conscious of his or rights.
• Though. It people and government become aware and conscious of the future challenges.

2 strengthen democracy:

• Indeed, for democracy to strengthen a free and responsible media is prerequisite. • Democracy-rights and responsibilities, rule of law, free and fair election. Accountability and transfer of power. • Free media is necessary, it keeps politician within limits. • Contrary to this, absence of free media makes them freebooters, and vassals always bent upon usurping the rights of the people. • Autocratic, dictators and military rulers have deep abhorrence for media as it exposes their illegitimacy, corruption and ineptness.

3 promotion of tolerance and understanding:

• In this way promotes national integration. • Biggest challenge is intolerance and mutual mistrust. Proving a destructive phenomenon for social harmony, political stability and economic growth. Intolerance makes society a jungle. • Effectively be taken by media through educating them- solve problems through dialogue and...

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...misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'. But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing countries is that people are not fully aware of their basic rights and if they know, they don't know about what to do and where to go. They don't know their collective strength. Even they don't know how to protest and what is the importance of protests. Media should portray the facts. They should not transform the reality.Education and discipline is key to progress. This is the difference between a nation and a crowd. Media men have access to people and they have an audience. Their programs have an impact and people listen to them.That's why they are more responsible for the betterment of the society. They should work to educate the people, to help the people and to liberate the people and to empower the people.Media plays a very important role in the building of a society. Media has changed the societies of world so much that we can't ignore its importance. First of all we should know what the media is. Media is a source of information or communication. Media includes sources like print media and electronic media. Newspapers,...

...﻿MEDIA NEGATIVE ASPECT
Opening: Let me begin by stating that all in the world is not as you have been told. The old saying that "truth is stranger than fiction" couldn't be more accurate, for we have been deceived on such a grand scale that most would have a difficult time in comprehending the full extent.
The behind the scenes machinations of big money and politics are so well hidden from most of the population, that if people actually knew how things were really run, we would quite literally have a second revolution overnight. Henry Ford knew this well when he said, "It is well enough that people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning."
Most people who read this might have a hard time fathoming how an entire nation could be so well deceived, but it's really not that hard when you understand the inner workings and hierarchy of an overly revered media in which we place our blind trust.
The truth is not as you know it. Our faith in the media myth has been our Achilles heel.
Many have realized long ago that our politicians will lie to us at the drop of a hat, but most have no clue that our news media lies and deceives us just as much, if not more so.
We have been deceived by our media to such an extent, mostly because people are too trusting of our news system. They very...

...your favorite actors' hairstyles and you want to walk like those ramp models do. You want to do everything that people from the glamor world do, you want to be like your favorite celebrity. Even you want to be in the news. Any publicity is good publicity, you begin to feel. Your role models are people that the media exposes you to. You want to be someone, but not yourself! And now you say media does not influence you! Oh come on, it surely does! Mass media does affect the way in which masses think and act. It influences their behavior both positively and negatively. The positive effects are surely celebrated by one and all. But the negative effects are not conducive to a healthy society. Here, we will try to understand how media influences us negatively.
Media's Negative Influence
Blind Imitation: When you try to imitate your role models from the glamor industry, do you give a thought to whether you are doing right or wrong? It is often seen that young girls and boys imitate celebrities blindly. The impact of media is such that the wrong, the controversial, the bad is more talked about. Sometimes, little things are blown out of proportion thus changing the way they are perceived by the audience. Media highlights controversies and scandals in the lives of celebrities. The masses fall for this being-in-the-news and end up imitating celebrities without much...

...THE ROLE OF MEDIA IN DEVELOPMENT
Media refers to the channels or tools used to store and transmit information or data to an audience for any purpose. For an ideal society to exist, as argued by George Mead, a form of communication must be developed to allow individuals to appreciate the attitudes, view points and positions of others, and also allow that individual to be understood as well. This human communication through artificial channels dates back to ancient cave paintings, drawn maps and writing. Media not only propagates ideas, but it seeks to influence others in a certain line of thinking and action. For example, many psychologists regard television as nothing more than a tin box generating visual stimuli while the rest of the world is constantly digesting and regurgitating its contents. Media is a key element in cultural socialization as a whole, looking at the way in which individuals grow up in a society in which media help shape our understanding of the world.
Social development is when a society grows or changes and becomes more advanced. This is not referring not only to physical or infrastructural growth, but the development of individuals’ character in that society. This development continues throughout the entire life span of society. Character and social development also contribute towards a society or an individual becoming competent in their interaction with others,...

...From the Newspaper
November 5, 2010 (4 weeks ago)
Media and politics
WE live in times when political events and conflicts are not simply reported but also enacted and performed in the media. The mass media, especially television journalism, is now intricately implicated in structures of dominance and political conflicts.
The latest example of such `mediatised` conflicts were the clash between the government and the judiciary over the unsubstantiated news that the former had plans to reverse the restoration of the Supreme Court judges. In the wake of the `breaking news` most television news channels held lengthy live broadcasts on the issue thus further exacerbating the conflict.
What has made television news channels and a segment of their print media counterparts powerful enough to affect the relationships between state institutions? What does the prevalent media-saturated environment of politics imply for the democratic transition in Pakistan? A critical public debate on these and other related questions is urgently required at the present conjuncture.
Media research scholarship advances the view that the political power of television journalism and related media is mainly embedded in their intertwined functions of news framing and political-agenda setting. Framing in particular is crucial in influencing public opinion and political communication.
Framing...

...The Role of Media
What is “The Media?”
The word media means different things depending on how it is used.
Media is the plural form of the word medium. A medium is a method of
communicating information, entertainment, or other messages. Television
is one popular medium. Radio, the internet, and cell phones are all
examples of commonly used media. The term mass media refers to
methods of communicating with large numbers of people. A lot of media
exists purely for entertainment, such as movies and television sitcoms.
But when you hear the phrase “the media,” usually it is referring to the
sources of our news and information about current events. Paying
attention to the media is how we stay informed about what’s going on in
the world around us and what our government is doing.
The Media as Gatekeeper
A gatekeeper stands guard at a gate and decides who gets to pass
through and who doesn’t. In its role as gatekeeper, the media decides
which stories and issues are important enough to receive public
attention—and which aren’t. As a citizen, it is important for you to realize
there are many serious events and issues you will never hear about on
the evening news. Each news outlet has its own criteria for deciding
which stories get through the gate and into the...

...
Designing a research project takes time, skill and knowledge. With Qualtrics survey software, we make the survey creation process easier, but still you may feel overwhelmed with the scope of your research project.
Here are 5 common errors in the research process.
1. Population Specification
This type of error occurs when the researcher selects an inappropriate population or universe from which to obtain data.
Example: Packaged goods manufacturers often conduct surveys of housewives, because they are easier to contact, and it is assumed they decide what is to be purchased and also do the actual purchasing. In this situation there often is population specification error. The husband may purchase a significant share of the packaged goods, and have significant direct and indirect influence over what is bought. For this reason, excluding husbands from samples may yield results targeted to the wrong audience.
2. Sampling
Sampling error occurs when a probability sampling method is used to select a sample, but the resulting sample is not representative of the population concern. Unfortunately, some element of sampling error is unavoidable. This is accounted for in confidence intervals, assuming a probability sampling method is used.
Example: Suppose that we collected a random sample of 500 people from the general U.S. adult population to gauge their entertainment preferences. Then, upon analysis, found it to be composed of 70% females. This sample would not be...

...ROLE OF MEDIA IN PUBLIC LIFE
INTRODUCTION
The importance and the impact of the media, written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information, media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications, dailies, fortnightly, weeklies, monthly all giving information about events with supplement of suggestions and comments by learned people. Today, the print media has acquired such proportions that, there is absolutely no avenue of knowledge or information that is left out. Multifarious avenues are being touched upon, whether it is local, national or international. All avenues are being dwelt upon at great length. The great advantage of this media in spreading of news, knowledge and information through the length and breadth of the world. Public implies openness, community, citizenship, discussion, debate.
RELATIONSHIP OF MEDIA &amp; PUBLIC
We have to first understand as to what role does the media have in political behavior and how can we best describe the relationships between the public and media. As we know that...