10:11 AM: The writers are working on an episode where the kids are prepping for the SATs; there will be a bit more school this year.

10:12 AM: How are the characters holding up? “I think he’s definitely scared,” KJ Apa (Archie) says of his character’s troubles. “He could be away from his friends and family and his dad for a long time.”

“She has her head down as she’s trying to distract herself from that,” Lili Reinhart says of Betty trying to distract herself from her father’s killer ways.

“She’s revealing serpent tattoos, rolling around with the snake, maybe,” Mädchen Amick (Alice) says. “She’s also distracting herself with a very creepy farm.”

10:14 AM: “There’s quite a few [mysteries] and Betty is always in the middle of them,” Reinhart says. The first mystery is an “epidemic” she teases.

“One thing we missed a little bit in season 2 was Betty and Jughead as investigators,” Aguirre-Sacasa previews of the TRUE DETECTIVE-esque mystery ahead.

10:16 AM: “It was a little nerve-wracking,” Reinhart says of her reaction to the first episode, saying she had to be vulnerable. Amick teases there a number of cliffhangers, too.

10:17 AM: “I’m a lover not a fighter,” Luke Perry (Fred) says of having to punch Mark Consuelos (Hiram) in season 3.

“He’s definitely now a full-on villain,” Aguirre-Sacasa says of Hiram. And there’s also a “Gargoyle King” who is torturing the kids. “He’ll grow up to be on the Supreme Court, one day,” Perry joked.

10:21 AM: “She’s juggling a couple of relationships,” Amick says of Alice. She is drawn to Edgar Evernever, the leader of the farm. But Alice and FP are still hot and heavy.

10:22 AM: Gina Gershon has been cast as Jughead’s mother.

10:24 AM: Apa just showed off his Perry impersonation, which he will use more fully in the upcoming flashback episode. “I call him the scanner…in a short amount of time, KJ can walk like them, talk like them,” Perry said.

Reinhart drew on Amick’s TWIN PEAKS time to inspire her look to play Alice in flashbacks. When Amick saw her, she looked her over and went, “Yep.”

“It was written so well; you got to learn the history of the parents,” Amick says. (The episode airs on Halloween.)

10:27 AM: “It’s sad, because you root for them to be on the same team,” Reinhart says of Betty’s relationship with her mother. But Amick points out that when push comes to shove, they’ll always be there for each other.

10:30 AM: “It was hard to turn my back on my old man,” Apa says. “I think this season as well, we don’t have too much stuff [together].”

“It was a really good look at a dynamic young men go through growing up,” Perry says. But that’s when you learn how much you actually picked up from your family, and as a parent, you also hope you laid enough foundation that they’ll do the right things.

10:32 AM: “I think a lot of season 3 for Archie is making up for the stuff he did in season 2,” Aguirre-Sacasa says. He teases Perry and Apa just filmed a scene together that shows how much the characters have grown.

10:34 AM: Apa was convinced Sheriff Keller was the Black Hood. He asked a writer, who simply walked away…he thought he must be right. Reinhart and Amick say the craziest fan theories they heard was that their characters were the Black Hood.

10:38 AM: Aguirre-Sacasa says he tells Reinhart every year Betty will be happy. It doesn’t always happen, but this year there will be a little bit more fun with Jughead and Betty solving crimes.

10:41 AM: Perry jokingly takes credit/blame for Archie’s shirtlessness: “I am not good at doing laundry. I shrink up his shirts!”

10:42 AM: Reinhart says she loves seeing fan tweets, though she won’t be able to watch the premiere this week.

10:43 AM: What advice would they give to their characters? Reinhart: “See a therapist.” Amick: “Don’t go to a farm.”

10:44 AM: “It’s not about the size, it’s the experience,” says of meeting fans at conventions.

10:45 AM: “There’s a very intense epiosde in this season, episode 7, that was physically demanding and emotionally demanding,” Reinhart teases. The first five episodes are tough for Apa.

10:48 AM: “It wasn’t instant,” Reinhart says of the cast bonding. “I think we all had to warm up to each other. KJ and Cole thought I was a bitch because I wouldn’t go out and drink…it took a little bit to form that bond. But now we’re the best of friends.” (Apa denies he thought that—he said he was young and adjusting to America.)

10:50 AM: No, there will not be a SABRINA and RIVERDALE crossover any time soon.

10:51 AM: “I had no clue I was making expressive faces until people were making .gifs out of it,” Reinhart says.”That’s just my face!”

10:53 AM: Could we see a very young Archie and Betty flashback? Maybe, Aguirre-Sacasa says.

10:54 AM: Apa asks if anyone here is from New Zealand. One fan says yes. He asks if anyone is from South Africa. Another fan says yes. Apa asks the SA fan how they liked being beaten by NZ. “No one was paying attention to [sports yesterday], because it was the day our Supreme Court died,” Perry says.

10:56 AM: We’re going to see FP bristling about not being the Serpent King and wanting to get back into the game again around episode 8 or 9, Aguirre-Sacasa says.