I honestly don't understand the attraction to pinhole lenses, but 3,000 backers pledged $329,287 on Kickstarter, and their goal was something like $14,000. They got a ton of press .

Having said that, they did a nice job of building and pricing them. They are variable aperture, nice build quality, and only $50. I guess it's just an impulse buy to check out the artistic, retro shots you can get.