Category Archives: SFPRN

Before joining TransMedia, Gabriela was a successful entrepreneur who co-founded and operated a leading adventure travel company in El Salvador, Central America.

Quickly she became a recognized figure in the rapidly-growing industry, working with the top tour operators, tourism boards and governmental organizations. She is globally recognized for her creativity and resourcefulness in bringing new adventure experiences to travel and now to the public relations profession more generally.

Today she provides astute public relations counsel to clients in a variety of fields, while still playing an active role in the Adventure Travel Trade Association, including speaking at its world summits, which annually attract key players in the fast-growing industry along with international media coverage by National Geographic Magazine, Outside Magazine, Google, Yahoo Travel, Trip Advisor and other media.

“Gabriela is a seasoned graphic designer and a brilliant bilingual/bicultural communications expert who delivers impressive results and brings fresh perspective, passion and enthusiasm to every project and to every account she handles deftly and intelligently,” said TransMedia CEO Tom Madden.

“Her prodigious performance strengths are in public relations, visual communication, branding and most of all, creativity and innovation, which is why we are so grateful to have her on our team,” he said.

She earned an MA in Publication Design at the University of Baltimore and worked as a graphic designer at Adidas and The Discovery Channel. A native of El Salvador, her beloved stomping grounds are in Central America where she became involved in adventure travel and developed storytelling strategies that today she brings to a variety of other industries, enriching and contributing to a transformative human experience with a variety of products and services.

“Everyone has a story to tell and success is all about how we present the story and communicate it effectively to the public,” said Gabriela. “And a sense of adventure often can intensify that experience.”

BOCA RATON, Fla., Jan. 1, 2015 /PRNewswire/ — TransMedia Group said its New Year’s resolution is to concentrate more on the humanity side of public relations in 2015 on behalf of the many deserving charities it represents who do a "world of good for people in need worldwide."

The award-winning international firm (www.transmediagroup.com) said it will generate publicity to help curb violence and racism, hearten those suffering from multiple scleroses and brighten the lives of children who don’t have enough food to eat or fresh water to drink.

The firm intends to celebrate our Nation’s liberty and the bravery and resoluteness of the U.S. Navy during The War of 1812 when it christens a rebuilt USS Hornet of 1805 to sail again as Florida’s goodwill ambassador ship in a charitable endeavor of the Palm Beach Maritime Foundation to promote trade and education about the sea (www.ussHornet1805.org).

TransMedia plans to extol how ‘A Spring of Hope’ (www.aspringofhope.org) brightens the lives of water-starved South African schoolchildren and how MS Foundation uplifts those with multiple scleroses nationwide (www.msfocus.org).

The firm plans to promote how a glacier water from Iceland called SNO (www.drinksnowater.com) is helping to eliminate nitrates and other contaminates in drinking water and how North American Fine Foods‘ low cost, highly nutritious seafood pre-mix products, which are high in protein, low in fat and rich in Omega3, will help to stamp out world hunger and malnutrition, while responding to First Lady Michelle Obama’s "Let’s Move!" campaign, to curb childhood obesity.

"Our goal in 2015 is to place special emphasis on the humanity side of the noble endeavors of our PR clients," said Adrienne Mazzone, TransMedia’s newly-promoted president.

"Isn’t that what PR should do?" asks TransMedia’s founder and chairman Tom Madden.

"Public relations is at its best when it underscores the best that’s within us, the noblest of our efforts and the most generous of our giving to those in need," he said.

TransMedia Group is a full-service, multi-lingual public relations firm serving clients worldwide since 1981.

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