Design No Bullshit Travel a Logo

Résumé de concours

I need a business logo designed. My company is called No Bullshit Travel and we focus on telling it how it really is in the travel industry in the 21st century and peeling back the sugar-coated veneer of today's "quit your job, travel the world, everything will be wonderful" marketing that permeates the space. I am not very creative artistically but would like a professional looking logo. If I had to come up with it myself, I'd think something like a humanized, slightly cartoonish, very fierce-some looking bull wearing a big travelers backpack, standing on two hind legs walking as if from left to right going slightly away from the viewer so as to see the backpack on him with perhaps a pile of poop beneath him/below his butt, with a red, "no smoking" like circle and a diagonal line circling/through the whole thing to signify the no bullshit concept. But I hope you have a better concept or idea in your head and please feel free to run with it. I am all left brained so mentally picturing something like an undesigned logo does not come very easy for me, and I am not looking for someone to just regurgitate my idea above in the cheapest, most low effort manner they can muster. Hopefully you are someone that can present their own creative idea. The following quote from Reid Hoffman comes to mind to express this desire, "“How do you know if you have A-players on your project team? You know it if they don’t just accept the strategy you hand them. They should suggest modifications to the plan based on their closeness to the details.” It will be used on our website, instagram, facebook page, etc.

i definitely want it to include a fierce looking bull, that's a backpacker, whos walking by a sign that shows some poop/shit crossed out like the traditional red non smoking sign, and the words below the image, i will upload some pictures of the style i mean for you to look at, but cjmcgarry's entry is far and away the closest to what i am looking for so far

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Titulaire du concours

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none of these are really what im looking for, i dont need the words in it at all, they are ancillary to the project, im not looking for a way to write No Bullshit Travel, I'm looking for an image that represents it....not an image of the words, and actual graphic image of a backpacker bull...the best/only one which was close was withdrawn, no idea why because if i had to choose today i would have picked that one...please read my description of what im looking for before submitting another simple logo of the written words

Entry 2 is more along the lines I was thinking, though I'd prefer less cartoonish and more fierce/fearsome looking. Also an updated backpack (google osprey aether 70 for a better idea of the backpack). I definitely like the idea of the sign with the red circle/diagonal cross out for the no bullshit concept to come across, rather than trying to "cross out" the whole image. Although I dont think the poop needs to have horns haha.

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Titulaire du concours

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I like the font and sharp style, but am really looking more for an image I can use for branding rather than just the written words.