Benefits of advertising with Google AdWords

While there are many ways you can increase traffic to your site, one method you should consider is Google AdWords. It is a form of pay-per-click advertising (PPC) that we have extensive experience using.

You may be wondering why you should use this kind of service. After all, there are so many different forms of marketing. Here are some of the reasons Google AdWords is so beneficial to your business and effective at getting your website seen.

Speed

While building up your search engine optimisation (SEO) rank is a great way to improve brand recognition, sometimes you want the results to be instant. With Adwords you can ensure that you are in the first few results of a search engine for the chosen keywords you want to be associated with.

Being at the top of the page in an instant means it’s the first thing people see. There is no need to hope that they scroll down to look at the rest of the results when you are there at the top.

Measurable

Google AdWords is also easily controlled in relation to how effective your advertisement is doing. You may be running many ads at once and there are also so many factors that contribute to the success. Fortunately you will have access to many statistics and information on how well your campaigns are doing.

For one, you can look at how many people are clicking on your ad and make adjustments if it isn’t working as well as you hope. Being experts at advertisements, we understand how AdWords works. We’re able to analyse all the information to help you have one less thing to worry about.

Costs

This is a form of advertising where you only pay when someone clicks on the ad. So, you can have peace of mind knowing you are only paying for the attention drawn to your business.

You also set a budget. As a result, you don’t have to worry about bills building up and spending more than you want to. It’s also easy to stop a campaign. When you think you have attracted enough visitors to your site, you can stop the ad or adjust your budget so you are spending less.

There are also many things you can add onto it. This includes things to make it more related to you, making it appear on related pages and being location specific. You can also change and add keywords targeted at your audience, make it optimised for mobile and more!

Specialist Company

With tens of thousands of people searching every second, ensure you’re the company showing first for what you provide. As you most likely know, listings at the top of page one are the ones people will look at first. Therefore you should position your business there.

Take away some of your worries by relying on Google Partners like us. We write Google AdWords ads for you ourselves, always looking for ways to make them even better. No matter how big or small your business is Web Consultancy can get you the website traffic you need. Get in touch today to find out more on how we can help.