LG Unveils the World’s First Rollable OLED TV

Johnnie Johnson

The OLED TV R goes further with its rollable screen that simply disappears into the stand. LG has something cool that you can do with the TV if you didn't want it rolled all the way out, with just the tip of the top of the TV popped out of its base acting as something LG calls "line mode".

LG's new Signature Series OLED TV R will be available in the second half of 2019, with no details on price.

LineView allows the TV to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. In this Live mode, it has a dashboard consisting of Clock, Frame, Mood, Music and Home.

In addition to the 88-inch display, the company also showcased a 65-inch 8K OLED display, a variant with 4K OLED with world's fastest motion picture response time of 3.5ms. With that said, even when the panel is out of sight, users can still listen to music and other audio content from the TV's 4.2-channel, 100W front-firing Dolby Atmos audio system.

The device also supports Amazon Alexa and Google Assistant, along with Apple AirPlay 2 and HomeKit - making the TV a hub for home automation. Samsung says sales of TVs with screens above 75 inches have more than doubled in the United States over the past year. LG pitches this as ideal for action movies and sports, although it should also be ideal for gaming where the slightest bit of unintended blur can spoil the experience. The HomeBrew automates the whole process of fermentation with a free companion app (Android and iOS) to let users check its progress.

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