We can all understand the appeal of working with our loved ones – most of us anyway – but until recently it hasn’t been viable. Traditionally, starting a business is expensive. A couple needed to work the rat race until they could save enough to rent…

Starting a business requires an excellent idea, dedication, and some knowledge about how to lead a business. This is necessary for the business to be successful and for you to keep improving it consistently. If you’re currently in the process of starting a business, you might…

Are you an entrepreneur or involved in the corporate business world? You absolutely need a LinkedIn account. Not just that, you need to have a personal brand on LinkedIn. LinkedIn is not your conventional social network. Other social media platforms were built on the idea…

Social networks have been around for a while and the term is self-explanatory. Facebook – in 2006 – was updated to enable friends and family connect with each other. And that was it. For a while, it was all about Facebook; it was not a social…

You will remember I shared a write up some time ago, where I suggested 9 books you should read before starting a business. Among that group of books, Guy Kawasaki’s ‘The Art Of The Start’ stood out for me. What were you expecting? It’s about startups……

Do you know that you can turn customers to brand ambassadors? Yes, you can cut on your ad budget and channel the resources to other aspects of business if you have loyal customers. These are customers that will preach the goodness of your product/service everywhere…

According to this report, 90% of all startups crash after the first five years. Horrible, right? I know the feeling. Imagine having to lose your business in less than five years despite all you invested in it. I’m sure you would be willing to do…

Do you own a small business/startup? Would you like to take your business beyond the shores of your state, perhaps even beyond the shores of your country or continent? Would you like to have global marketing strategy that can work anywhere in the world you take…

For all the hype and promise of wealth surrounding Fortune 500 company employment, nothing beats actually owning your own business. It is tough work but it has immense advantages. And yes, it has made more people wealthy than any Fortune 500 company or investment. However, when…

In this information-reliant society, we are constantly confronted by a barrage of books ranging from every topic imaginable and in every possible format. Many of these books are as intellectually poisonous as they are popular. But this should not stop us from reading now, should…