Adobe Summit 2016

Adobe Summit: The Digital Marketing Conference

2016 visual branding

For 2016, Adobe Summit focused on "Experience" as the overall theme of the event. We curated an amazing collection of creatives from four artists for the event identity system. Digital assets were refreshed monthly leading up to the event. While on-site, each creative was used to delineate a zone. (i.e. breakout sessions, community pavilion, general sesssion/keynote, customer briefing center...etc) Here is a sampling of how the creatives were used.