Awakenings from Then ’til Now allows you to Embrace Your Past, Empower the Present, Enrich Your Future.

Welcome to Awakenings

Life IS history in the making. Every word we say, everything we do becomes history the moment it is said or done. Life void of memories leaves nothing but emptiness. For those who might consider history boring, think again: It is who we are, what we do and why we are here. We are certainly individuals in our thoughts and deeds but we all germinated from seeds planted long, long ago.

Wednesday, January 2, 2013

50's & 60's TV Commercials

Television - entertainment for the home BUT not without commercials! How producers come up with the zany ideas they do is beyond me. Do you find it interesting how the most stupid commercials are those most remembered? Are such antics truly indicative of average human being behavior? They do make one wonder!

How did it all get started, this advertising, this marketing, this let me show you what I've got? Buy this, buy that, buy, buy, buy...buy one, I'll give you two...heck, buy one and I'll throw in another along with this, this, this, and this. Just BUY it!

Embrace the Past

It is really interesting how it all got started. Actually it began with the term broadcasting. According to the dictionary, broadcasting is a "transmission to multiple, unspecified recipients." In other words, it is a means of getting the word out to the masses. The first broadcasting was originally developed as a means for companies to sell radios. That's right, SELL radios.

Of course, once the commercial entities discovered almost every household listened to the radio every day, you know what came next!

If one has to choose a single event that began the era of radio
broadcasting, it would probably be the radio program broadcast by
station WEAF in New York City on August 28, 1922 This was a ten-minute
advertisement for suburban apartment housing. By Christmas of that year,
several major New York department stores joined the fray and were
running advertisements for their stores.

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And, it did not stop with the radio. From radio broadcasting evolved the television commercials once telecasting really took hold in 1948.

After study and many surveys, the advertising agencies determined that
the most effective way to reach consumers with a strong message would be
by creating shows that featured a single product or a line of products
from a single company. From this concept arose the typical television
shows of the 1950's including such titles as Kraft Television Theater, Colgate Comedy Hour, and Coke Time. As with radio, these television
programs were produced by advertising agencies for their clients rather
than the studios as is common practice currently.

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About Me

Sharla is a graduate of Troy State University and an educator with a flair for writing in poetic verse. Her latest book, Awakenings from Then ’til Now is available from Tate Publishing. It is dedicated to those who laid the foundation and established the platform for our American freedom: those who have served in the past, presently serve, or will serve our military forces in the future. A profound appreciation is extended for the sacrifice of these brave men and women who left or will leave their homes and family to ensure America’s freedom endures.

A grave price is being paid every moment of every day of the year for all the freedom America has to offer. Let us not forget those who have fought or are fighting for our nation; they are the epitome of the human spirit called freedom!