These days if you browse any site on mobile, you will notice the top results of Google are using AMP. Also, you can use AMP frequently for your news and blog sites.

Let’s understand why you need Google AMP for your website. The following points mentioned below will help you to use Google AMP.

AMP Loads Your Pages Faster In Mobile

The AMP project dramatically improves the performance of mobile sites on the web. It’s an open source initiative that relies on existing web technologies and is to build in collaboration with many different partners. Visit their website to get more details.

Many technologies today comes with super complicated build process but not so with AMP, in fact, an AMP page is normal HTML website with a couple of restriction, no build process, no extra steps. Unlike having to build custom apps and products for million of social platforms and outlets. AMP works only for single post remember it doesn’t work for the homepage.

What Benefits You Will Earn via Google AMP

If your website doesn’t use custom javascript and is mostly static, you probably don’t even have to create a second version of it for AMP. Every AMP document includes the AMP js javascript library that leaves us the optimum performance by adding a few rules in your markup.

In AMP page the content is always king and user experience is queen. Users love fast content, and AMP allows platform like Google, Twitter, Pinterest or Linkedin to know for a fact that this content is fast.

SEO Benefits Of Using AMP For Website

You must be amazed by the fact that there are many SEO benefits of using AMP. This is the same strategy acclimatised also by seo consultants Singapore to optimise their yields.

By implementing Google AMP, your visibility will increase in the SERPs.

An AMP will increase CTR (Click Through Rates).

Unwanted ads and sites can be banned that distract users when they visit your site etc.

Google AMP will increase your conversion rates or lead generation by 20%.

Though AMP Is Not A Ranking Factor – Says Google

Remember, Google AMP optimize your pages for mobile users, but there is no direct correlation with the search engine ranking. Though it will drive more traffic to your website increasing your page authority.

So, are you ready to create your first AMP page?

Follow the tutorial below to start with the basics.

– Create your first AMP page

If you are someone who has a WordPress website and want to make your pages AMP friendly, you can directly install the free AMP plugin for WordPress.

Google AMP WordPress

I hope the benefits mentioned above will help you to select AMP for your website.

Let me know how AMP works for you, and what changes you realize after implementing for your website pages.

If you find any questions or need any help in configuring your AMP page, do let me know in the comments below. I would be happy to help you.

4 COMMENTS

WOW, i have also seen so many pages with AMP in mobile searches, being a web designer myself i am researching about same so that i can implement on my website as well as client website. Thanks for sharing 🙂