I’ve never written about private jets on this blog until now, but here’s a nice story to kick-start the coverage!

Over at the European Business Aviation Conference and Exhibition (EBACE), which is taking place in Switzerland, Boeing Business Jets (BBJ) is displaying a BBJ 3 for the very first time.

The aircraft, based on the Boeing 737-900ER, was outfitted with custom VIP interiors at Jet Aviation in Basel, Switzerland and the end result is pretty special. Check out a photo on this page – and then head over to my Facebook page to view the entire photo album!

The BBJ 3 is currently for sale, so the exterior remains "green" or unpainted, ready for a livery to be selected by a new owner.

The range of the BBJ 3 exceeds that of other business jets in its class, according to Boeing. It can fly 4,900 nautical miles; more than 1,500 nautical miles (3 hours) farther than its direct competitor.

"The BBJ 3 range advantage is the reason why it has outsold its direct competitor by seven-to-one," said Capt. Steve Taylor, president, Boeing Business Jets. "Our customers demand airplanes with great performance, enabling them to conduct business around the world."

The cabin interior is finished in a bright, high-gloss sycamore wood, with hand-crafted marquetry woodwork integrated in the entrance panel. It features a large main lounge and a smaller area for staff, a dining room and a bedroom suite with a queen-sized bed and bathroom with a shower.