Minox (open) by Yukio Miyamoto

Yukio Miyamoto’s superb illustrations of a Minox Camera. We reproduce Yukio’s artwork, a render from a 3D CAD simulation of the camera, at 1440 dpi in full CMYK colour.

The Minox Camera is entirely admirable, sweetly imaginative and completely practical. Something that, like a mobile phone, can always be carried. The camera weighed about 130gms and measured 80 x 27 mm x 16mm. Its lenses and operation- a focus that ranged from 20cm to infinity without the need for the aperture to be stopped down with a diaphragm- can be found in the camera of your mobile phone. It found a particular commercial niche among the intelligence community. The film was just over 9mm deep and a cassette could take 50 frames. The film was advanced by friction, there were no transport holes in the film. The early cameras had a cast brass chassis clad in stainless steel, the brass chassis became plastic as production developed.

The shirts:

These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

We are constantly creating new videos. If you would like us to make this video next, please click the button below.