You should by now be aware about how important social networks have become for restaurants trying to gain visibility on the Internet, which is why most respected culinary brands have widely adopted their use. Finding large numbers of restaurants that have failed to achieve desirable results through social media sites has sadly become a common tendency. Taking a look at those negative results could help us gain insight about what’s truly important in order to succeed in the highly competitive culinary market. An effective social network plan allows businesses to skip on the most common mistakes caused by misguided attempts, they lead to paths where increased profits will help our brand push ahead while steering clear from the rest.

Despite what some people think, Twitter is one of the most popular social networks all over the world. Approximately 100 million users are active day in and day out through this powerful and dynamic platform, expressing and sharing their thoughts in a maximum of 280 characters per tweet. Therefore, this communication tool provides an excellent opportunity to reach customers, grab their attention and engage with them until stronger bonds lead to future improved customer loyalty.

If you ever thought your restaurant marketing strategy is taken care of by keeping an active profile on social networks, better think again! How would you handle your account if disaster struck? And by that we mean, what’s known as a ‘social media storm’, a flood of negative comments left by users, scandals originated by controversial topics or the apparent exposure of flaws in your business practices. You must learn how to handle critical situations on social media which is an essential occurrence for brands actively promoting their services over the Internet, this is a crucial demand, especially since your reputation will most probably hang by a thread if users attempt to damage your image online.

Remember

Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.