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Former UN Secretary General Boutros Boutros Ghali claimed water will be more important than oil this century. Our demand for water is increasing, yet the amount available isn’t. Ariel understands this issue and has taken initiatives to ensure less water is used at every level.

Ariel uses as little water as possible in manufacturing. More importantly, we look at ways to help you save water every day.

Ariel demonstrated brilliant cleaning in just one wash, showing our users that they should never need to rewash after washing clothes therefore, saving more water. Through working with washing machine manufacturers, we also showed how quick washes can help you optimize your use of water, energy and time, while still getting clean clothes in just 1 wash.

Through cooperation, we also look to develop more efficient laundry processes and laundry tips, both with new machines and better detergents.

Ariel also demonstrated outstanding results in fully loaded washing machines. Over a year, a fully loaded machine can save you, and the environment, a lot of water. Just make sure you do not overfill. Leave a hand’s gap between the dirty laundry and the top of your drum for best results.

Worldwide initiatives

Yet at Ariel, we understand that isn’t enough. With less than 1% of the world’s water supply safe for drinking, billions of people the world over suffer without fresh drinking water, every day.

P&G have partnered with the Human Needs Project to launch a clean technology facility in one of the largest slums in Africa.

The center also has a water borehole to provide drinking water which is completely economically self-sufficient. The pump for the well is powered by solar panels.

Initiatives like this are vital for people across the developing world, and Ariel are determined to save water and reduce energy while improving energy efficient living conditions for all Ariel detergent users, across the globe.