The revelation coincided with the announcement of the brand’s first Team Visa roster of leading European women’s footballers.

Lionesses stars Nikita Parris (Manchester City) and Lucy Bronze (Olympique Lyonnais) both feature on the 13-strong list following their role in helping England lift the She Believes Cup in the United States.

Bronze said: “I'm delighted to be part of Team Visa, working together to promote acceptance of women’s football across the world.

“I know the power of what can be achieved as a team, on and off the pitch, and look forward to accelerating the growth of the game over the next few years.”

The commitment comes ahead of this summer's FIFA Women's World Cup in France, expected by many to be a watershed for brand activation in women's football.