Directed by Jonathan Glazer, the new Sony Bravia TV spot is an example of how to be daring and engaging in a traditional medium. I don't know if I believe that their screens show 'colour like no other,' but I want to believe it. Some details from their site:

"Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated."

If you haven't seen it already, check out the old Sony Bravia TV spot - which is every bit as dramatic. Both spots were done by Fallon, London. Great stuff, though I wish the soundtrack was different.

Reader Comments (1)

I agree about the music. An original soundtrack could have made it feel more exciting. I don't get the clown thing, that was weird. If I could be paint for a day, I would have wanted to be that paint, it looked like a lot of fun. It held my attention because I wanted to see what would come next, so I think they did a good job...and it made me smile and say "cool".