David Culbertson

Vital Stats

On the Web

Profile Information

I am an Online / Internet veteran with more than 19 years of experience. I spent nearly 13 years working for top Internet companies CompuServe, MapQuest, and Netscape where I held a variety of positions in business development, customer support, e-commerce, marketing, and operations. Read my LinkedIn profile to learn more about me and see if we're connected.
I am a member of the eMarketing Association, the Search Engine Marketing Professionals Organization, and the Web Analytics Association. I am an occasional guest speaker and have also been featured in Columbus Business First.

Full Name

David Culbertson

Display Name

David Culbertson

Favorite Thing About SEO

Seeing measurable results.

Blog Comments & Posts

I started doing this a few months ago for one my clients with no preconceived notions of whether or not it would work. The bottom line so far - branded PPC traffic has a far higher conversion rate than both non-branded PPC traffic and organically-driven traffic. The only possible area of canibalization might be direct nagivation, but even there the impact is minor.

I am running content and PPC campaigns on Google, and a search PPC campaign on Yahoo search. The real surprise has been the discovery of numerous misspelled domains related to my client. Some of these domains run Google ads and others run YSM ads.

This campaigns are really helping to defend my client's brand in places _other_ than organic searches by making sure potential customers find them in places other than Google and Yahoo.