How to Translate your eCommerce Retail Store

May 15, 2019 Sophia Patrick

To grow your on-line store for new international markets, it is important to pay attention to translating your site into other languages. Prospective customers are always more comfortable browsing and shopping for products in their native tongue. If you translate your ecommerce site, it not only eases the shopping experience but also the whole customer experience.

Communicate with Your Customers Quickly

The speed of communication with your customers in a
different locale can be vastly improved when your retail site is translated
into the local language. Customer interactions are more efficient, which, in
turn, leads to better customer satisfaction and more sales. Customers will find
product descriptions in their own language easier to understand and they are
more likely to buy. If they can ask their questions and receive answers in
their own language, their trust level increases and they are likely to shop
with you again.

What is Needed to Translate eCommerce?

Retail translation is a little more complicated
than a translation for a regular website because of all the details that have
to be accounted for, including:

Product Descriptions: Your e-commerce products have no doubt been well described in the original language
of your site. The descriptions have also been SEO optimized to increase your
site’s visibility. You need to ensure that every product description is written
in the target language with the same high quality that was used for your
original description. In order to attract the right kind of audience, you also
need to make certain that the translated descriptions are SEO optimized for the
target language.

Order Forms: Order forms have to be translated accurately so that customers know
exactly what needs to be filled in and where. Also, the order form might need
to be redesigned slightly to conform to the way shipping addresses are written
in different countries. Every field should be clear and easy to understand by
the customer.

Chatbots: Live chatbots that answer customer queries in real time have become an
integral part of the online shopping experience. If you have chatbots on your
original site, then you want to offer your international customers the same
experience. Having the convenience
of chatbots to answer questions makes shopping on your site a
lot easier for your new customers. Chatbots need to be programmed to understand
and answer questions accurately in the target language.

FAQs: Along with live chatbots, you also need to make sure that your FAQ page
has been translated accurately. While many questions that people ask are
universal, you might want to consider some additional questions that
international customers might ask such as those related to extra shipping costs
and delivery times.

Policy Pages: Policy pages such as those relating to returns, exchanges, and refunds
all need to be accurately translated. Customers should have a very clear idea
of the terms you are offering and there should be no room for uncertainty and
vagueness that could cause problems later. What you don’t want is a
dissatisfied customer.

Why use Localize?

Localize provides you with a set of translation tools that can help you in the process of retail translation. With our translation solutions, you can translate product descriptions into several different languages and rest assured that your translations will be of the highest quality. Contact us to learn more about our website and e‑commerce site translating services.