This Instagram adventure of twists and turns through the world of Adult Swim's 'Rick and Morty' is genius

Adult Swim's brilliant and twisted sci-fi animated series
"Rick
and Morty" always feels like going down a series of black
holes into other dizzying dimensions.

The show has decided to carry this feeling into a place you would
least expect: Instagram. And to promote season 2, which just
kicked off with its first episode on July 26, "Rick and Morty" is
providing fans of the show a crazy game on the social platform
that allows users to explore the multi-universes of the show
further.