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Measuring the effectiveness of any strategy you put into place in the promotion of your company is an often overlooked, but incredibly important piece of the puzzle. You should never devote valuable resources to anything you are not monitoring and tracking. Luckily when it comes to tracking phone call metrics in your business, it is quite easy to get useful feedback to tell you what is working and what isn’t. In fact, it is all about assigning phone numbers judiciously so you can monitor the efforts you are putting forth. Continue reading →