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Wednesday, June 27, 2012

BET Awards App Wields Fun Social Gaming Mechanics [VIDEO]

The 12th Annual BET Awards ceremony airs July 1, and fans and celebrities are already preparing for the broadcast with the show’s first-ever mobile app. The app for Android and iPhone was released this month and features gaming elements tied to voting for the show’s nominees and predicting the order of performers.

[More from Mashable: 7 Apps You Don’t Want to Miss]

One game lets users vote with the slide of a finger, by shooting disks into a moving goal. The more disks a user makes in 15 seconds, the more votes he or she will tally for a specific nominee. The high scorers for each nominee will have their Twitter avatars and handles featured in the game's top-left corner for all users to see.

"Our audience really loves the prospect of being famous, so that's a theme we think about a lot when we develop new products," Brandon Lucas, BET’s VP of mobile, told Mashable ahead of the app's launch.

The Line-Up, is a fantasy sports-style game. Users can predict the order of the award show’s performers, compare their lists with friends and celebrities as well as look at it during the broadcast to see if they've won any prizes. Both games allow players to share their scores and line-ups to Facebook and Twitter.

The app also includes a clickable timeline of every BET Awards, videos of memorable moments, in-depth artist profiles and curated tweets.

"Our main goals in doing this app were to deepen our viewers’ connection to the show and to give them more reasons to tune into the live broadcast," Lucas says.

SEE ALSO: App Lets Rappers Record Songs, Put Them Up for Public Vote

The Black Entertainment Television Awards honors African-Americans in music, movies and sports.

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