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Write a welcome with a link to the download page. 10 STEPS TO SETTING UP YOUR LIST

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Test everything to make sure it works the way you expect it to. 10 STEPS TO SETTING UP YOUR LIST

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Start Your Content Plan 1. Brainstorm a list of topics for the s you'll send to your list. Focus on informational s that help your subscribers with problems, questions, and issues they have. 2. Record these ideas on your Content Plan worksheet 3. Put topics into a logical order and write at least the first 3.

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You need to clearly identify your audience so that you'll know what content to send them and what offers to make.

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10 WAYS TO IDENTIFY YOUR AUDIENCE Basic Demographic Information.

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Interests and Hobbies. What they do in their free time. 10 WAYS TO IDENTIFY YOUR AUDIENCE

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Perceptions and Opinions. How they see themselves and their world. 10 WAYS TO IDENTIFY YOUR AUDIENCE

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Values. What they value most in life. 10 WAYS TO IDENTIFY YOUR AUDIENCE

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Shopping Behavior. What they buy, how often, and how much they spend. 10 WAYS TO IDENTIFY YOUR AUDIENCE

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You can discover this information by doing research or simply by asking your audience.

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Target Market Profile 1. Research your target market and fill out all of the above information. 2. Identify at least 2 different segments of your market and create a profile of an individual in each segment that's a perfect fit for your list. 3. Record everything on your Target Market Profile worksheet.

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The best practice in marketing is to offer a free gift as an enticement to join your list.

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The key is that your free giveaway needs to be exclusive and valuable to your target market.

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Research and Select Your Gift 1. Look at competitors in your niche, as well as lists outside your niche, and see what they're giving away. 2. Add to this list of ideas and decide which is best for you. 3. If you don’t already have something you can give away, create it now or buy some PLR to use so that you can get your list set up quickly.

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The squeeze page has one sole purpose: to get visitors to sign up for your list.

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10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE Compelling Headline. The headline should be attention grabbing and speak to your market's needs.

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10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE Skimmable Content with Bullet Points. Text should be light and easy to skim.

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Clear Call to Action. Calls to action should be interspersed throughout your page. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE

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No Distractions. There should be no links leading out or other distractions. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE

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Clean and Simple Design. Design should be simple and clean. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE

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Free Offer. Offer a free incentive for signing up for your list. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE

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Emphasize Value. The text should outline the benefits for the visitor. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE

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Consider Multimedia. Video or audio can also help to increase conversions. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE

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Review. Ask friends or colleagues to review your squeeze page before you go live. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE

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A squeeze page is a work in progress, so keep testing and making necessary changes.

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Assignment Squeeze Page Summary 1. List the key benefits of being on your list and what people will be receiving from you in future s. 2. List the key benefits of your freebie and summarize how it will help your subscribers. 3. Make sure these benefits are clearly expressed on your squeeze page.

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Monitor results carefully and focus your efforts on the best traffic source.

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FINDING YOUR TARGET MARKET 1. Use your demographic information and research to identify a list of places to find your target market online and off. Use the Finding Your Target Market Worksheet to record your results. 2. For each potential traffic source, fill in the rest of the information on the worksheet – Time Commitment, Traffic Potential, and Priority. Pick 3 that you can start using immediately. 3. If relevant, set up accounts in those places (e.g., forums, social sites, etc.) 4. Mark your calendar for a block of time each day when you’ll visit these places and comment, interact, post, or do any other activity that will give your squeeze page visibility

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Create a prospects list and a buyers list. Once a prospect makes a purchase, move them to your buyers list.

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Your Monetization Methods 1. Select at least 3 methods you will use for getting income from your list 2. Go back to your Content Plan and identify where you’ll use these methods in your follow-ups 3. Revise your Content Plan if necessary to make sure that your ‘monetization’ is consistent with the topics of your s.

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Open Rate. How many messages are being opened by your recipients. 10 MARKETING ANALYTICS TO WATCH

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Click Through Rate. The rate at which your subscribers are clicking the links in your messages. 10 MARKETING ANALYTICS TO WATCH

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Conversion Rate. How many subscribers are taking the desired action once they click through. 10 MARKETING ANALYTICS TO WATCH

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List Growth Rate. The number of new subscribers minus unsubscribes. 10 MARKETING ANALYTICS TO WATCH

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Depth of Visit. How many pages visitors to your site view and what they do on your site. 10 MARKETING ANALYTICS TO WATCH

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Sharing and Forwarding. The rate at which your messages are being shared. 10 MARKETING ANALYTICS TO WATCH

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Revenue Per . How much each is earning you. 10 MARKETING ANALYTICS TO WATCH

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Unsubscribe Rate. The rate at which members are unsubscribing. 10 MARKETING ANALYTICS TO WATCH

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List size isn't as important as the amount of engagement you receive from your list.

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Track Your Metrics 1. For each metric, use the Statistics Tracking spreadsheet to record your current results, where you know them. 2. If you can only focus on a few metrics, look at your Open, Click-Through, and Conversion rates.

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If your subscribers aren't responding, there are several potential reasons why.

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Over-Promoting. You may be sending too many promotional s and not enough that are purely informational. 10 REASONS YOUR LIST ISN'T RESPONDING

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Image Problems. Your recipients may not be able to see your images. 10 REASONS YOUR LIST ISN'T RESPONDING

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Ask for feedback from your subscribers from time to time.

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Feedback 1. Write and schedule an requesting feedback from your customers. Use your Content Plan to record the questions you want to ask your subscribers regularly 2. After you’ve sent the feedback request once, send it again a couple days later to those people who didn’t open the first Revise your content plan based on the feedback you receive. You should also report the results to your list.