It's been three years since Steve Alford left the University of New Mexico to take over the legendary University of California, Los Angeles basketball program. Now, some Bruins fans want him out.

A week after accepting a new multimillion-dollar contract with UNM in the spring of 2013, Alford took off.

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“I thought I was going to be here a long time, I just signed a 10-year deal, that was the plan,” Alford said in the spring of 2013. “Sometimes plans get messed up.”

It’s been about three years, and particularly this season, Bruins fans haven’t had a lot to cheer about. They recently suffered a humiliating loss to Stanford, and UCLA, 15-14 (6-10 in the PAC 12), sits in 10th place in the conference.

Additionally, Bruins fans have started a petition demanding Alford be fired.

It says UCLA basketball is in a crisis, and Alford’s to blame. There’s even a “Fire Alford” hashtag on social media.

Critics have weighed in, too, saying he’s in the hot seat, though his contract might save his job for another year or two.

Back in New Mexico, Lobo fans who spoke with Action 7 News say Alford made his bed and now he has to lie in it.