Tuesday, September 4, 2012

Packaging is an essential stage in strategizing and
positioning your product in the market.
It is not an end to itself but it is a way to attract and get your
market to patronize your product.
A high quality taping machine, case erector and carton sealing tape plays a very
important role in achieving the end goal. This machine will not only achieve operational efficiency
and reduced cost but it will aid in creating a lasting impression to the
consumer.

So how does packaging impact the buying behavior of the
market? Most consumers would buy
the product once they see how it is packaged. Some would have an idea of what’s inside the box but they
wont care until they see the packaging.
Packaging gives them assurance that indeed what’s inside the box is
worth every penny. Although it may
vary from person to person depending on his buying capacity and preference,
packaging is still part and parcel of the whole product. But to prove the point that packaging
indeed influences buying behavior of a consumer, imagine two identical products
with the same amount placed inside two individual boxes. One box is just plain white cardboard
while the other box would have more colors and a more attractive design. Guess which box would sell? Yes, the second box would definitely
sell, hence packaging can influence the behavior of the buyer.

Without a doubt packaging can persuade the buying behavior
of the consumer. Listed below are
some of the many effects of packaging in marketing your product:

1.Security
– It assures the consumer that the product was carefully shipped from the
manufacturer to the distributor down to the supermarket or department store
then to the end consumer. It also
assures reseller or distributor that the item is of high value because
packaging was well thought of. Using a taping machine, case erector and a case sealer
will ensure that products are sealed and protected from the factory down to the
end line.

2.Sense
Of Quality – Aside from being secured that the item is of high value and that
it was shipped carefully, packaging gives the consumer the feeling of having a
high quality product. Consumers
and resellers alike will sense that the manufacturer invested in packaging
because the product is of high quality.
It differentiates low quality competitors from the high quality
brands. It’s like buying a can of
soda as against buying soda in a plain plastic pouch.

3.Brand
Positioning and Awareness– Packaging itself promotes the brand and establishes
market position. Amidst too much
clutters in the marketplace, packaging helps consumers pinpoint your
product. With the use of colorful
images and logos, one can identify fast which one is your product and which one
is not. Let’s take McDonald’s as
an example; if you would buy a burger from a store with 50 different types of
burger from 50 different burger chains in the US, you would easily identify
McDonald’s burger by simply looking for the M logo of McDonalds.

Strategizing how you would sell your product is very
important. Packaging should always
be at the core of every market strategy.
But always remember that quality of a product should always be on top to
make sure that consumers will come back for more of that product. A high performance and a reliable
taping machine will definitely be a good investment to make sure that your
product is positioned well in the market and achieve the end goal which is
repeat sales.