Starbucks Canada Launches First Twitter Gifting Program in Canada with Debut of "Tweet-a-Coffee"

Video: Starbucks Canada Launches First Twitter Gifting Program in Canada with Debut of "Tweet-a-Coffee"

Starbucks® Tweet-a-Coffee leads next evolution of eGifting one Tweet at
a time

TORONTO, Jan. 9, 2014 /CNW/ - Today Starbucks Coffee Canada is taking
eGifting to the next level with the Canadian launch of "Tweet-a-Coffee"
- the first Twitter gifting program of its kind in Canada and the
newest way for Canadians to instantly share the gift of Starbucks in
140 characters or less.

"Starbucks is a gathering place that creates moments of connection
between people every day. Tweet-a-coffee is a brand new way for our
customers to connect with friends and followers and share the gift of
Starbucks instantly," says Richard Burjaw , vice-president Starbucks
Coffee Canada. "Whether it's to say #thank you, #congratulations or
simply #justbecause we're thrilled to enable the ability for customers
to spread some kindness."

Canadians are among the world's most active Internet users and with
millions of Canadians engaging on Twitter, Tweet-a-Coffee represents an
incredible opportunity for Canadians to engage, share and gift in new,
simple way.

"We're excited for Starbucks to bring this program to Canada," says
Kirstine Stewart, head of Twitter Canada. "Shared experiences, be they
a television show, a sporting event, or a thoughtful gift, are at the
heart of the Twitter experience and to what it means to be a modern
brand."

The Tweet-a-Coffee program is a key next step as Starbucks innovates its
social digital gifting offering. Beginning today, registered Starbucks
account customers across Canada can now send a $5.00 Starbucks Card
eGift through Twitter by following a few simple steps:

Follow the instructions to send a Tweet to @tweetacoffee and to the gift recipient's Twitter handle

The recipient will receive a link on Twitter with details on how to
claim their $5 eGift.

You can send more eGifts directly on Twitter by sending a Tweet using @tweetacoffee

Customers can redeem the $5 Starbucks Card eGift at participating
Starbucks stores in Canada either by printing out the eGift, showing it
directly on their mobile device, or by loading it to their Starbucks
mobile app. Customers in Canada can also send eGifts via email online
at www.starbucks.ca/card.

About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with stores
around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at www.starbucks.ca.

SOURCE Starbucks Coffee Canada

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