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The analysts forecast the Craft Beer market in the US to grow at a CAGR of 17.46 percent over the period 2012-2016. One of the key factors contributing to this market growth is the changing consumer taste and preference for craft beer. The Craft Beer market in the US has also been witnessing an increase in canned craft beer production. However, lack of awareness about craft beer among consumers could pose a challenge to the growth of this market.

The report, the Craft Beer Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Great Lakes and Plains regions, and the Western, Mid-south, Southeastern, South Central, and Northeastern regions of the US; it also covers the growth prospects of the market in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key questions answered in this report:- What will the market size be in 2016 and what will be the growth rate?- What are key market trends?- What is driving this market?- What are the challenges to market growth?- Who are the key vendors in this market space?- What are the market opportunities and threats faced by key vendors?- What are the strengths and weaknesses of each of these key vendors?

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Commenting on the report, an analyst from the team said: “The increasing entry of large brewers is another major trend witnessed in the market. Attracted by the growing Craft Beer market and with other beer markets experiencing a downfall in the US, many large beer companies are entering the Craft Beer market in the country. Many large companies are building or buying craft beer labels in the market to gain share of the marketing and distribution networks of small brewers. For instance, MillerCoors LLC has its own craft beer division, which is run under the name Tenth and Black with brands such as Crispin, Batch 19, and Bluemoon. This company is also planning to expand its business by making its local craft beer brands such as Henry Weinhard and Leinenkugel available across the country, thereby enhancing its visibility among consumers and assuring quality. However, the emergence of large brewers will have a negative impact on small brewers who have fewer resources to compete with them.”

According to the report, one of the key drivers in the market is the changing consumer tastes and preferences for craft beer. This drives consumers to experiment with new varieties and flavors of craft beer offered by a number of brewers. Therefore, consumers are switching to these new varieties of craft beers over other kinds of beer.

Further, the report states that one of the key challenges in this market is the lack of awareness about craft beer among most of the consumers in the US. Most of the consumers have limited knowledge about various craft brewers and the varieties offered by them, thus restricting them from consuming craft beer.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Anheuser Busch Inc., Bell's Brewery Inc., Boulevard Brewing Co., Deschutes Brewery Co., Lagunitas Brewing Co., Matt Brewing Co., MillerCoors LLC., and Oskar Blues Brewing Co.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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