About

We specialize in competitive differentiation and emotional engagement. We help leaders drive revenue and do work that makes them proud.

Why do we call ourselves a sales leadership consultancy?

If you don’t have sales, you don’t have a business.
If you don’t have leadership, you don’t have a team.

What is Noble purpose?

A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

Sales Leadership expert Lisa Earle McLeod created the Noble Purpose Methodology after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book, Selling with Noble Purpose, has been a game changer at global firms like Flight Centre, Hootsuite, and Roche.

McLeod is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America.

A sought after keynote speaker who has rocked the house everywhere from Apple to Peterbilt Trucking, McLeod is known for her cutting edge ideas, practical techniques, and inspirational humor. She is the author of 4 bestselling books, in 4 genres: leadership, sales, personal development and a collection of humor essays.

Elizabeth Lotardo
VP: Project Management

Elizabeth Lotardo joined the firm in 2015 after several successful positions in advertising and marketing. She has an undergraduate education in Advertising, from Boston University and a Master’s in Organizational Psychology. Elizabeth is an engaging speaker, creative training designer, and master implementation manager.

A former Fortune 500 finance and sales executive. Bob McLeod handles team McLeod’s finances, logistics, and production. Know as a “process guy” Bob says he “puts the More in McLeod & More.” Bob joined the firm in 2009, and has overseen some of our largest projects.

“McLeod is right about the big picture. And she gets down to the nitty-gritty of how to make it happen in practice.”