MS in Marketing AnalyticsA new level of clarity.

Unabashedly analytical. Intentionally collaborative. All the opportunities and encouragement you need to reflect, refine, and take risks. That's how clarity takes shape at Simon. The result: You see sharper. And you can get to the heart of any problem.

STEM

designation allows international students to work in the US for 36 months.

270

companies hired Simon MS talent(2014-2016)

Connect
with consumers.

Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. At Simon, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers. Accelerate your program completion with our 10-month study track, or gain real-world experience with an expanded 17-month internship option. Simon's MSMA program is STEM-designated, allowing international students to stay in the US for up to 36 months.

A Master's degree is about more than acredential.

Marketing Analytics graduates earned a mean base salary of $57,000. The majority of our MS in Marketing Analytics graduates are employed in market research or sales analytics functions.

The Career Management Center, Simon Marketing Association, Simon Data Analytics Club, and Simon Pricing Club are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education.

Leading Employers For Simon MS in Marketing Analytics and Business Analytics Graduates Include:

Where We Go.

Wen Chine

MS in Marketing Analytics, Class of 2017 (internship track)

Associate (internship)

StartFast Venture Accelerator

"I came here to sharpen my analytical skills because I know how important data-driven decision-making is for companies. Simon has definitely helped broaden my horizons and deepen my knowledge in marketing and pricing analytics."

Deepa Dilip

MS in Marketing Analytics, Class of 2016

Revenue Management Analyst

The Hertz Corporation

"Simon Business School has a big-school mentality in a small setting. It allowed me to study in a more intimate environment and the rigorous curriculum helped prepare me for the real world."

Alec Kissinger

MS in Marketing Analytics, Class of 2016

Senior Analyst - Strategy and Analysis

DigitasLBi

"I was looking to enhance my quantitative skills for a career in marketing and communications. The intensive curriculum gave me the opportunity to understand business fundamentals, as well as build the competitive analytical skills I needed to be successful."