All The Best New Music Videos Released This Week

Javier Moore |Thursday, May 17, 2018

YouTube launching a new music streaming service on May 22

Video platform Youtubehas announced that they will be expanding the credits section on music videos moving forward. The new section titled "Music in this Video" can be found by clicking the "show more" button which drops down into a list of credits for the appropriate people, as well as links to the official artist channel and official music video when available. "It also provides more opportunities for artists and songwriters to reach YouTube's diverse audience, whether those viewers come to the platform for music videos, science experiments or beauty vlogs". When I read, "produced by", I wanted to know the significance of these credits and know more about who was being credited.

Ever watch a music video on YouTube and wonder who wrote, produced or released the music?

"Songwriters are the heart and the soul of songs, so it's wonderful seeing them get the credit they deserve", Elton Johnsaid of the move in a statement.

YouTube is adding a new music ID feature. "Music in this video" will be apart of all videos on YouTube.

It's a good addition to the YouTube platform, especially considering it will help provide proper credit to artists and songwriters involved in songs.

This data is being fed into YouTube'sContent ID technology, which ultimately allows copyright owners to identify and manage their content. And the company vows that this is only the beginning, explaining that, "Through our industry partnerships, we will expand the scope and quality of data to ensure all creators are credited as completely and accurately as possible". It is why I have long called for all online music services to properly acknowledge their contribution by displaying writer credits.

"Music in this video" is now available on all YouTube videos now.

During the presentation last month of the Global Music Report, the record biz took a swipe at YouTube and other on-demand platforms which claim "they are not legally responsible for the music they distribute on their site".

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