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If you thought Ryan Murphy was going to be forthcoming about Season 7 of American Horror Story, we have good news and bad news. The good: Since winter, Murphy and FX President John Landgraf have steadily dropped a trail of breadcrumby clues, culminating in dropping the new title, Cult, at Comic-Con. The bad: Everything remains vague as hell.

Still intrigued? We don't blame you! Here's everything we know about Season 7 so far -- a compendium we'll update as Murphy and his troupe release more info:

FX Networks/YouTube

New theme, new marketing approach

While at San Diego Comic-Con, Murphy announced the next AHS theme and title to be Cult, with 11 episodes set to drop starting Tuesday, September 5, at 10pm ET. The nature of the reveal was decidedly different from that of last year, which had viewers guessing what Roanoke would be about until the night of the premiere.

(Thank you, Ry Guy.)

The big Comic-Con news also came with a fancy website asking fans to join the show's cult for an eight-week interactive journey that links to Facebook's Messenger app. "We didn't want to not give people the theme or any information and felt they would be tired of that approach," Joseph Paulding, FX's VP of social media, toldThe Hollywood Reporter, regarding the website. "There's going to be a new landing page each week with new content available." In other words, many more clues to come.

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Cult will be current and Trumpy...

"It's a modern-day story," Murphy told reporters at the Television Critics Association press tour over the winter. During a mid-February Watch What Happens Live visit, he added that "the season that we begin shooting in June is going to be about the election that we just went through." When asked if a Trump character would appear, he said, "Maybe."

Watch What Happens Live with Andy Cohen/YouTube

... but not too Trumpy

Early on, the election set-up had Sarah Paulson expressing interest in playing a certain Trump. She certainly had Evan Peters support: "Sarah can play anything, so she can definitely nail Trump," he toldThe Hollywood Reporter in May. "I'd love to see her portray Trump because he has so many external things that she can really [dive into]. If Sarah can play Trump, I will play Ivanka."

Unfortunately, Murphy walked the Trump talk back a few days after WWHL, explaining at a Publicists Guild Awards luncheon in Beverly Hills that the 2016 election would only be addressed loosely. Not literally. "The themes of American Horror Story have always been allegories," he said. "You will not see [Donald] Trump and [Hillary] Clinton as characters on the show." More likely, you'll see them on TVs within your TVs. And the election night will be more of a jumping-off point.

Many AHS favorites will return

Peters and Paulson are back for "a love story for the ages," playing characters named Kai and Ally, respectively. Roanoke notably had Paulson pulling double duty, stealing much of the spotlight as a tortured homeowner in a haunting reenactment and then as that reenactress' off-screen persona in a real-life return to terror. As far as screen time, Peters was less fortunate, appearing briefly to frighten fans before meeting an unbelievably bloody demise.

Many of the other cast details are still under wraps, but Roanoke's MVP, Adina Porter, has signed on for more scares, along with vets Frances Conroy, Cheyenne Jackson, Emma Roberts, and Mare Winningham. Don't be surprised if you see other familiar Season 4 faces: "We will be going back to some Freak Show characters, deeper histories, and mythologies," Murphy toldEW last year. "So we're sort of still exploring Season 4 in Season 7."

Be ready for new, and unexpected, faces...

According to Deadline, screaming extraordinaire Billy Eichner nabbed a big recurring role for Cult. Sources told the trade site the actor-comedian "is playing a close confidant of Paulson's character and mostly will be wearing mysterious tank tops." Expect to see him alongside other newbies Lena Dunham, Billie Lourd, Leslie Grossman, and Colton Haynes.

... Twisty

... and heresy?

Murphy Instagrammed this iPhone note at the end of July, listing the nine circles of hell and pairing AHS seasons with their apparent themes. Fans lost their minds, as the upload seemed to confirm, deny, or simply give props to Red Herry's popular Dante's Inferno theory, which angles "each season of American Horror Story as a 21st-century interpretation of a circle of Hell." If the list Murphy shared is legit, it could hold major clues for the crime, punishment, and big bads to come in Cult (see: heresy).

Sweet Dreams

When reporters at TCA asked if any of the red-herring visuals used to tease Season 6 could come into play for Season 7, Landgraf, impossibly trained press turkey that he is, opted not to give a hard NO. "You'll have to ask Ryan Murphy that," he replied -- an obvious feint, as reporters have noted that the network chief knows "explicitly what the seventh season is about."

AHS fans and recappers have long wondered if the "Sweet Dreams" vignette above, and an accident involving a large model ship from Season 6, could portend something sea-related. When EW asked Murphy to tease his anthology's next installment last year, he simply called it another "narratively strange idea," one that would shake things up. "I've already started to call people saying, 'Put this on your calendar,'" he said. "It's a good one."

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