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18 October 2016

THE SKIN CAMPAIGN

Marriage

nounmari·riage\mar-ij\

The Birmingham based blogger Habiba Da Silva launched couple days ago her SKIN campaign accompanying her new hijab line and it is absolutely powerful !

The whole idea behind the campaign is the promotion of diversity based on Habiba's passion for cultures and tradition which she nicely shares with us through her blog and YouTube channel. She played on the theme of marriage for her new scarf line, SKIN as we can observe by each scarves as they are named after a wedding ceremony, a person and dance from different cultures.

I am absolutely obsessed with this whole concept of bringing all the entities together and bringing awareness on diversity in the modest fashion industry. And, I am also truly honoured to be part of this campaign, of this promotion of togetherness and wish nothing but all the best to Habiba in this new chapter of life !