Alongside fast food, cola and corn flakes with milk, another product that is obsessively mentioned in almost every American movie is maple syrup. Pancakes, flapjacks, muffins and toasts are ‘dressed’ with it as well as by and large everything that is made of flour. It appeared on shelves of European supermarkets very recently to promptly bewilder customers eager to try formerly inaccessible dishes with honey-and-woody taste that they didn’t know how to cook.