Here is Uniqlo in Paris making more meaning for itself: using mannequins posed in Natarajasana to illustrate the formidable stretchiness of their new line of denim. Yes, it is just another business using the codes of yoga to convince you to buy something, but it’s still fun to be able to see yoga in places other than a studio.

Yoga is sneaky, though, and perhaps all of this co-opting to make money is having a positive effect. Uniqlo as well as other fast-fashion retailers have recently taken more interest in improving worker wages, workplace conditions and safety…