Ruffles R.I.D.G.E. Challenge Contest & Instant Win Game 3.31.17

To receive one (1) Code without making a purchase, call 1-888-859-4027 and follow the automated instructions. For each completed call, you will receive one (1) free Code. Limit one (1) free Code per person/day.

For each eligible Play (regardless of the retailer you selected, if any), you will receive a R-I-D-G-E Letter. A “R-I-D-G-E Letter” is defined as one (1) of the five letters in the word “RIDGE”. The first time you submit a Play, you will receive the letter “R”. The second time you submit a Play, you will receive the letter “I”. The third time you submit a Play, you will receive the letter “D”. The fourth time you submit a Play, you will receive the letter “G”. The fifth time you submit a Play, you will receive the letter “E”. Once you have collected all five (5) R-I-D-G-E Letters, you will receive one (1) entry into the Instant-Win Game Grand Prize Drawing.

Limit one (1) Play per Code. Limit five (5) Plays per day per person/email address.

For each Prize Pool, randomly selected times, during the Promotion Period, will be chosen by the independent judging organization, and the first participant who completes a Play in accordance with these Official Rules on or immediately after a randomly selected time) will win an Instant-Win Prize (subject to verification).

INSTANT-WIN GAME – GRAND PRIZE DRAWING: One (1) Instant-Win Game Grand Prize Winner will be selected in a random drawing to be held on or about April 4, 2017 from among all eligible Instant-Win Game Grand Prize Drawing entries received by the Judges.

Instant-Win Game Grand Prize (1): Trip for winner and one (1) guest to attend the 2018 NBA All-Star Game (“Game”). Exact travel dates to be determined at a later date, by Sponsor, in Sponsor’s sole discretion. Trip consists of round-trip coach air transportation (from a major airport nearest winner’s home), standard double-occupancy hotel accommodations for one (1) night; two (2) Game tickets; and $1,000 spending money (awarded in the form of a pre-paid debit card). Approximate Retail Value (“ARV”): $4,600.

National Instant-Win Prizes (277): $100 NBA Store e-Gift Card redeemable at store.nba.com. NBA Store e-Gift Card is subject to terms and conditions as set by issuer. ARV: $100 each. Limit one (1) National Instant-Win Prize per person/household. A National Instant-Win Prize winner is eligible to win the Instant-Win Game Grand Prize.