Monday, 12 August 2013

Dear McVitie's,I am not happy with your new packet sizes, not happy at all. What, in the name of all that's holy, made you think that people who have been buying your products all this time would suddenly want fewer biscuits in the packet? Did you imagine that all across the country people were discarding, unwanted, the last half dozen biscuits in the packet? Throwing away your produce for fear of over-eating? Filling up store cupboards with the remnants of the packet twisted tight shut, never to be re-opened?When I reach for a packet of dark chocolate hobnobs I want 300 grams of rich chocolately oatey goodness, not 262. If I want to eat an entire packet of dark chocolate digestives, and frequently I do, then I want to eat 400 grams of the king of biscuits, not 332.For years we have had these measurements and whole journeys and adventures have been planned around the correct amount of biscuits being available in the packet.My world has been rocked and I am most, most disappointed.Yours SincerelyDrew the-chocolate-fiend Stephenson.