When the research of 2009 proved that breast cancer survivors who eat a healthy diet and exercise moderately may reduce their risk of breast cancer mortality by as much as 50%, ZoN Pink fitness was born.

After leaving Apple, Steve Jobs founded a company called NeXT. Jobs said it normally took 10 years and millions of dollars to establish a company’s brand and logo. But he didn’t want to wait, he wanted it to happen straight away. So he needed a really powerful corporate identity.

The designer population has an ability to predict or dictate the best hot trends for the upcoming years. Mostly, it is due to the fact that we are exposed to the visual trends every single day and paying attention to details that others might not notice or care about. Recently I have established new branding for my freelance business and as always had a challenge to translate an identity that could be easily understood throughout the world-wide community.

Let’s be honest, when Netflix announced that it would be changing pricing for the hybrid users like I am who like to stream their movies and use Blu-Ray player once in a great while, I was furious. I felt betrayed by the company who I’ve been with since almost the beginning. The 60% bump in a subscription plan was a ridiculous and ambitious slap in my face, which I didn’t take lightly. The arrogant letter from the CEO informed me that though Netflix understands the potential cancellations of the service from the existing customer base they are very cheery about meeting their goal of stuffing their pockets with a $1 billion in quarterly revenue. No special offers to current customers and no reduced package deals seemed cold like a boyfriend walking out on you on a Valentine’s Day.