Eileen Fisher's new "&" ad campaign offers the sustainable backstories behind its apparel; we have the exclusive 411

wants you to dig a little deeper. To spread the word about its social and environmental efforts, many of which are invisible to the casual customer, 50 percent of the apparel label’s print ads for fall will feature an oversized ampersand as a symbol of its broader mission to protect the planet, empower women and girls, and preserve traditional crafts and cultures. Among the products highlighted in the campaign are an undyed cashmere pullover, organic denim jeans from New York City, and a fair-trade organic-cotton sweater that provides income for the