Alexander McQueen

Flagship Store, London

Alexander McQueen’s flagship store presented the challenge of creating a unique retail environment within a Grade II Listed building. A full height glass box slices through the front facade, adding drama to the shop front display. Further in, a steel framework runs like a backbone through the shop. Interchangeable and moveable frames allow the shop to reinvent itself with each season responding to the designer’s reputation for producing varied and dramatic collections.