PUNE: With the open offer for Polaris being oversubscribed, Virtusa CEO Kris Canekeratne is a happy man. This is a validation of his belief that led him to acquire a majority stake in Chennai-headquartered Polaris late last year.

"After acquiring the 53% stake, we immediately embarked on a campaign to go-to-market under the VIrtusaPolaris brand. Virtusa is well known for certain strengths and capabilities as was Polaris, and now we can combine those. We've seen this with our clients as well as in hiring geographies," Canekeratne told ET.

The focus for the future will be to help clients in the BFSI space with two core issues ­ reducing the cost of running their business, and helping them expand the market through digital initiatives and reimagine their digital storefront.

To this end, it has just announced a partnership with WorkFusion to provide new smart automation solutions for the BFSI sector. This will help clients reduce operational costs while improving quality, pro P ductivity and agility, said the company. The company has already put in place the internal structure to pursue this, with the banking and financial services business led by Jitin Goyal (CEO Polaris) and the enterprise technology and solutions business run by Raj Rajgopal (president, Virtusa).

"Those two businesses specifically address the needs of our clients and gives us tremendous clarity in terms of how we will go to market and leverage industry expertise to provide thought leadership," said Canekeratne.