Note from Christine:Emotive, verb-based headlines and first sentences act as massively powerful unconscious suggestions (ie they are hypnotic) and result in readers making a decision in split seconds, regardless of the facts. And it’s simpler to achieve than you could imagine!

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Yes It’s Tough Right Now, But …

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With over 10,000 Australian real estate agents leaving the industry in the past 12 months, and over 1,000 agencies closing down, it is clear that the situation is dire. Add to this the fact that more and more home owners are entering the territory of massive negative equity in their homes, and it’s obvious that the situation will shortly require subsidy or regulatory changes if we’re to avoid an even more horrendous impact on our economy.

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In the meantime we have record numbers of listings of homes that buyers are resisting because they are simply not confident to buy at the price being requested. The thought is “what if prices fall again?”

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Obviously, if agents are to survive in this environment, different skills, strategies or resources are required to quickly shift this growing bottleneck of homes for sale.