Marketers need be able to better identify and discern their customers through different lens. Not only by their basic demographic characteristics, direct mail responsiveness and Mosaic USA lifestyle segments, but also dimensions such as their propensity to purchase within certain product categories, to make those purchases online, via brick-and-mortar or catalogs. Who is more digitally engaged? Who spends the most on non-essential goods and services? What about those who are unbanked or underbanked? This bundle delivers core demographic characteristics along with profitability scores, spend estimates and consumer expenditure propensities in 25 specific product categories.