At an event earlier today, Microsoft unveiled the next Xbox - the third model, but confusingly named Xbox One. The big focus was TV, integrated Kinect, and all the other stuff we all expected to be forced down our throats. I think it took them 25 minutes to actually come to what should be the core of the story: gaming. Nothing groundbreaking in the gaming department, except for how Microsoft intends to handle the used games market and borrowing games from friends: pay up, buddy!

Word of Mouth is hurting in the Online Gaming Community. Similar to how Word of Mouth hurt sales and perception of Windows Vista. Microsoft needs to really control the message of what is going on with use games. Go check out the Xbox Support Twitter doing damage control