John Gray has made a fortune helping millions of people better understand and participate in their relationships with loved ones. The world is grateful. But romantic relationships aren’t the only ones requiring reconciliation.

What about the relationship between consumers and businesses?

At Spokeable, we strive to overcome the barriers that exist between consumers and businesses. We focus on creating more value for both parties. And making it simple, engaging and fun.

Sounds straightforward, right? Yes. But it still deserves some inquiry. Why is there a barrier in the first place? Where did it come from? Shouldn’t it be natural that a business transaction creates value for all involved parties?

Many agree it should. But many still see business transactions as a zero sum game. One side wins and the other side loses. This notion is also present in many software solutions that businesses use and many apps used by consumers.

We think it’s time to change that “win/lose” paradigm and introduce a “win/win” philosophy not only in our attitude towards consumers and businesses, but also in our software solutions.

There must be winners and losers?? Really?? We don’t think so, but we’d love to hear your thoughts!