And now with a new focus on civilizing the real estate megaprojects of the Middle East, East Asia and even the USA.

Oct 03, 2011

The "serendipitous encounter"

It applies not only to people but to books, maybe even on-line. Here is an interesting insight:

Google has something all of these platforms don't have: a specialism in "discoverability". If Google can somehow leverage its skill in this area, then there is a possibility that it could open up a world of published content online in a way that even Amazon has been unable to so far. Google could begin to replicate the bookstore experience, particularly the serendipitous nature of many purchases -- or to put it another way: books found when searching for something else.

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The "serendipitous encounter"

It applies not only to people but to books, maybe even on-line. Here is an interesting insight:

Google has something all of these platforms don't have: a specialism in "discoverability". If Google can somehow leverage its skill in this area, then there is a possibility that it could open up a world of published content online in a way that even Amazon has been unable to so far. Google could begin to replicate the bookstore experience, particularly the serendipitous nature of many purchases -- or to put it another way: books found when searching for something else.