Tag Archives: marks & spencer

In what it’s hailing as a “radical” new departure Marks & Spencer is launching a new campaign, ‘Spend It Well’ through new agency Grey which won the business in a closed WPP pitch from long-time incumbent Y&R. The strategy, or ...

November 14, 2016Comments Off on Two Christmas crackers from M&S and Waitrose

Another agency waving a fond farewell – let’s be charitable – to a big client this Christmas is RKCR/Y&R to Marks & Spencer (AMV BBDO is in the same chilly boat with Sainsbury’s). And, what do you know, it’s come ...

Winning or losing a big pitch can define an agency and Grey’s win of £60m Marks & Spencer’s creative account from WPP sibling RKCR/Y&R in a closed pitch may have a lasting effect on both. Grey has also won M&S ...

May 23, 2016Comments Off on Paul Simons: M&S shouldn’t be reviewing agency RKCR/Y&R – it should be reviewing itself

The news that Marks & Spencer are reviewing their advertising arrangements is predictable and in many ways a sad indictment on senior M&S management. They have tried everything else over the last five years or so without being able to ...

May 23, 2016Comments Off on RKCR/Y&R fights to keep £60m M&S in closed pitch against WPP shops

Marks & Spencer is reviewing its account after a 16-year stint at RKCR/Y&R. Such a pitch was almost inevitable following the appointment of long-serving former food boss Steve Rowe to succeed Marc Bolland as CEO and the retailer’s enduring inability ...

May 6, 2016Comments Off on RKCR/Y&R hymns summer for M&S but a turnaround there needs more than ads

The internet has already laid waste to swathes of the UK print industry and, finally, it’s wreaking havoc on the high street. The BHS debacle is partly due to business moving online – but only partly – while even Next, ...

January 8, 2016Comments Off on Paul Simons: why does M&S food and clothing seem like two different retailers under one roof?

Marc Bolland (below) will have been at Marks & Spencer for six years when he exits later this year and the question doing the rounds is: “did he fall or was he pushed?” With more bad news on the non-food ...

January 7, 2016Comments Off on M&S boss Bolland quits after Xmas sales disaster

It’s always a surprise when the CEO of a big company leaves unexpectedly but Marks & Spencer Boss Marc Bolland (below) has been supping in the last chance saloon for a while now. Turnaround is always just around the corner, ...

November 9, 2015Comments Off on Marks & Spencer produces a pointless Christmas

Once more into Christmas dear friends…Marks & Spencer seems to have given up the ghost this year, adapting its “The Art Of’ fashion campaign: Backed by some run of the mill food stuff: Maybe CEO Marc Bolland is right to ...