Boulevard variety 12-packs coming to Massachusetts

Tuesday

Aug 6, 2013 at 5:05 PM

I hate when I read about brewery exclusive beers and how good they are, mainly because I’m jealous because I can’t get to the brewery to get said beer.

The Boulevard Brewing Company of Missouri announced Monday something that fixes that a little – beginning this month, all variety 12-packs will feature two beers that were previously brewery-only releases.

“Until now, the only way consumers could sample the beers we were working on for eventual release was in our tasting room after a tour,” said brewery founder and President John McDonald. “With this innovative package, we’ll be able to bring the tasting room experience to a wider audience and allow us to continue challenging our brewers to create exciting new beers.”

The variety 12 pack will feature three bottle each of the Unfiltered Wheat beer adn 80-Acre Hoppy Wheat beer.

In the first of what is now called the Sample Twelve mixed pack there will be two new beers, the Westside Rye Ale, described as “a sessionable beer with a slightly spicy character,” and the Mid-Coast I.P.A., which is described as “the hoppiest member of Boulevard’s Current family.”

Each Sample Twelve will be different, so in future months there will be completey different beers.

Currently, Massachusetts does not get the Sample Twelve, but according to brewery spokeswoman Julie Weeks, that will change next month.

Norman Miller

I hate when I read about brewery exclusive beers and how good they are, mainly because I’m jealous because I can’t get to the brewery to get said beer.

The Boulevard Brewing Company of Missouri announced Monday something that fixes that a little – beginning this month, all variety 12-packs will feature two beers that were previously brewery-only releases.

“Until now, the only way consumers could sample the beers we were working on for eventual release was in our tasting room after a tour,” said brewery founder and President John McDonald. “With this innovative package, we’ll be able to bring the tasting room experience to a wider audience and allow us to continue challenging our brewers to create exciting new beers.”

The variety 12 pack will feature three bottle each of the Unfiltered Wheat beer adn 80-Acre Hoppy Wheat beer.

In the first of what is now called the Sample Twelve mixed pack there will be two new beers, the Westside Rye Ale, described as “a sessionable beer with a slightly spicy character,” and the Mid-Coast I.P.A., which is described as “the hoppiest member of Boulevard’s Current family.”

Each Sample Twelve will be different, so in future months there will be completey different beers.

Currently, Massachusetts does not get the Sample Twelve, but according to brewery spokeswoman Julie Weeks, that will change next month.