How to Get Publicity and Media Attention in Your Town

Thank
you for your participation in this exciting program sponsored by the US
State Department and Global SchoolNet. News about kids who are participating
in global learning projects on the Internet is exciting stuff! It's
important that our children have the opportunity to learn about technology
in as many positive ways as we can provide and it is very valuable for youth
to be ambassadors for their projects. Tackling a community-based learning
project in your classroom presents a perfect opportunity for you to seek
publicity in your local area.

This section is provided to
give you some basic steps to achieve the recognition you deserve. Please don't
be concerned if you have not done this before. Newspapers, radio programs and TV
news in your area will want to report about local events with national and
international connections.

Good luck with your media
exposure endeavors. We would love to receive copies of your news
articles, videos, or radio interviews.

To help you get as much media exposure as
possible, we have provided the following resources.

Doors to Diplomacy Participant Banner:

Participants are encouraged to
download and proudly
display the following Doors to Diplomacy banner on their school or
organization websites. Learn
More

How To Contact The Media Checklist:

This is a list of ideas to help you get the attention of your local media and interest
them in writing a story about your project. It is meant to be general and some
points may not apply in your individual area. Learn More

Press Advisory Template:

If you are planning an event such as having a local leader visit your classroom for a
demonstration, or taking your students on field trip to demonstrate their skills
to a community group, you should send a notice to the press in advance so that they can
plan on attending and writing a story about your event. Attached is a "fill in the
blanks" template for you to use in composing your press advisory.Learn More

Press Release Template:

A press release is a document that lets the media know the facts about an event that has
already taken place. You should send out a Press Release after your event has happened to
try and interest the media in writing a story about your project.
Learn More

If you need additional information or have questions
please contact us 760-635-0001, or