Optimizing the Power of LinkedIn

March 6, 20199:00 am - 11:30 am

With over 600M members, LinkedIn is the world’s largest professional networking site. Its vision is to create economic opportunity for every member of the global workforce. It does this by providing a combination of free and paid solutions to help professionals showcase their expertise, build a brand, and find the right people to help. LinkedIn is a leader in digital transformation, changing the way organizations hire and attract talent, as well as sell and market to the world.

This workshop will help you:

Optimize your LinkedIn profile to help support your brand

Expand your professional network by finding and developing valuable relationships

Share content online to demonstrate your knowledge in your field

Market your business, passively and actively

Leverage social selling strategies to find and attract prospects

Speaker Bio:

Melanie Cook is a Senior Strategic Learning Consultant with LinkedIn. As part of LinkedIn’s sales enablement strategies, she works directly with the global sales teams to design, implement, and evaluate learning solutions that help meet their performance targets.

Her career started in learning and development over 15 years ago and has evolved to specialize in sales training, working with organizations large and small to solidify their sales processes and use the best of social selling to reach their potential.

As part of her commitment to helping companies and people reach their potential, in her spare time you will find her volunteering with our local Dress for Success to help empower women to find work that contributes to the health of our community.