GVC, Betfred end long-term partnership in ninth year of contract

GVC Holdings and Betfred have now parted ways after nine-year collaboration. The two parties ended their association just a year before the contract was due to expire.

In May 2016, the two companies put pen to paper, which ensured that GVC could offer its online sports platform to Betfred exclusively.

Full migration of Betfred's online business was covered under the agreement, with the GVC platform offering a unified account.

The two firms released a statement this week and informed stakeholders that this decision was arrived at “by mutual consent”.

According to the statement, the deal was “reached amicably, with no penalty clauses triggered by either party”, and that now both brands will be able to execute “greater flexibility to develop their businesses going forward”.