He spoke and writes about how innovation is the key to his success of tripled profits over the last eight years. Here are eight (one for each year?) important lessons that we can all use to hopefully inspire the kind of conversation at your company that is both fun and profitable:

Motivate purpose and ideas: People work better when turned on.

Stretch goals: Pushing is important but don’t overdo as P&G did in 2000.

“Choiceful” strategies: Innovation gives you more choices for when to launch new products or drop old ones.