Key findings from the Econsultancy/Accenture roundtable in Singapore

Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local minnow to global brand, as well as the transparency and range of the conversation. The joint Accenture Interactive and Econsultancy roundtable was no exception, with over 25 companies represented from a mixture of multi-national, to local innovator and from B2C to government sector. The roundtable discussion was wide ranged and varied, punctuated only by my keynote address on “Why I want to be CEO: that’s Chief Experience Officer ”. Our main conversations took three of the ten key trends mentioned in the keynote, Content, Marketing ROI/Attribution and social media, and explored them in greater ...