Automotive Fuel - US - March 2012

U.S. household expenditures on gasoline reached nearly $400 billion in 2011, a 28% increase from 2006. Yet at the same time, demand for gasoline has continued to fall sharply, including a 10% decline in both 2009 and 2010.

This report provides an up-close look at the auto fuel market, including:

How is consumer behavior changing in the face of high price of gasoline and what are auto fuel companies doing to respond?

What grades of auto fuel are consumers buying, and what can marketers do to refine a message for each segment?

How can fuel brands build loyalty in an environment where consumers are first and foremost concerned about cost?

How has consolidation among the leading energy companies affected the retail landscape, and what do consumers feel about specific brands?

Who is buying fuel, what grades of fuel are preferred and how much is spent weekly on fuel?

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Table of contents

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Rising prices cause gasoline sales to increase despite falling demand

Figure 1: U.S. Household expenditures for gasoline and other motor fuels, at current prices, and gasoline sales through company outlets, volume by refiners, 2006-11

Figure 2: Fan forecast of total sales of for gasoline and other motor fuels, 2006-16

Market factors

As gas prices again top $4.00 per gallon consumers change their behavior