On the surface, the move seems ingenious and radical, with one of
his teammates calling it "big-time." But ultimately, this is just
the logical next step.

Athletes are already covering themselves in social media forums,
such as Twitter and Facebook. But as we have seen on far too many
occasions, athletes often get themselves in trouble when their
material is not filtered and edited for public consumption.

So it makes sense that athletes would hire professionals to churn
out their personal news in a manner that is better at promoting
the athlete's personal brand. In fact, this is something leagues
and teams have been doing for years.

Of course, for many of us, this type of filter will be less
entertaining. But for those fans that can't get enough of their
favorite athletes, this will grant them more access than ever
before.