With the economy as it is today businesses of all types are looking to maximize their marketing dollar and weed out what may now be ineffective. In order to do that we must look at the cultural trends in America and decide if what worked before is still viable today. Are print ads as effective as they were even ten short years ago? Are television commercials paid the same amount of attention as they were before the advent of TiVo when you can fast forward past them? Are radio spots listened to with any serious cognition by the target audience or listened to at all? (Sirius Radio pun intended). If you haven't yet, it is time for you to get real about your e initiatives.

Many brands are coming up with some great new menu items in an attempt to get customers excited and get them away from the competition. But has anyone noticed that now they are all offering the exact same new thing?