Friday, February 17, 2012

Daytona beach, Fla.(Feb. 17, 2012)
— With a new season of racing just days away, NASCAR and FanVision
announced today a multi-year agreement that will enhance the at-track
companion viewing experience for the sport’s millions of fans.

FanVision will offer a wide array of broadcast content, provided by
Emmy Award-winning NASCAR Media Group, delivering the most extensive
menu of features and services available. This next generation technology
will be available at select NASCAR Sprint Cup Series event weekends and
will offer an experience unlike anything fans have ever seen before in a
handheld device. The FanVision controller and service will replace the
out-dated FanView device that has been available for rent or purchase at
NASCAR Sprint Cup Series tracks since 2006.

“Improving the fan experience at-track is a key component of our five
year industry action plan,” said Steve Phelps, senior vice president
and chief marketing officer for NASCAR. “By upgrading to FanVision, we
will be offering the fans who attend our races an enhanced live event
experience that allows them to further engage in the sport. This will
certainly not be the last upgrade we make at track but it’s certainly a
significant one that will have immediate impact on how the sport is
consumed.”

The FanVision controller represents the cutting edge in broadcast
technology and is the ultimate race companion providing exclusive
at-track handheld access to live broadcast feeds, eight onboard cameras,
official timing, data, statistics, as well as the ability to follow
specific drivers, instant replays and digital radio scanner. The
high-quality, 4.3-inch screen on the FanVision controller provides an
unrivaled event experience, allowing users to catch every corner and
every movement of NASCAR on razor-sharp clarity.
“We’re thrilled to begin this partnership with NASCAR and NASCAR
Media Group and provide fans a new dimension to their race-day
experience,” said Tasso Koken, COO, FanVision. “NASCAR is clearly a
priority for us, as this partnership adds a critical piece to
FanVision’s expanding portfolio.”

With the transition to the new FanVision controller, fans will no
longer be able to rent, purchase or activate FanView devices. FanView
device owners may be eligible for a credit towards the purchase of a new
FanVision controller. To learn more, FanView device owners should visit
a FanVision or Racing Electronics hauler or kiosk at track during
select NASCAR Sprint Cup Series weekends, or visit
www.racingelectronics.com/fanview to learn more.

FanVision, the global leader in fan-enhancement technology, was
founded in 2003 and has been offering the FanVision controller and
service at various sporting events including Formula One races around
the world last season. FanVision has also delivered rich personal
in-venue content for the past two seasons at 12 NFL stadiums and the
University of Michigan home football games.

“We’re excited about the potential this new controller has to improve
the live-event experience, and we believe the time is now to make the
upgrade,” said Jay Abraham, COO of NASCAR Media Group. “Utilizing this
new technology and FanVision’s controller, attending a NASCAR race will
never be the same.”

The new FanVision controller will be available for purchase or rent
at FanVision or Racing Electronics haulers or kiosks or online at www.fanvision.com.
This new technology will be available at select NASCAR Sprint Cup
Series event weekends beginning at Daytona International Speedway with
the non-points Budweiser Shootout at Daytona on Feb. 18 (FOX, 8 p.m. ET)
and the Daytona 500 on Feb. 26 (FOX, 1 p.m. ET) and ending with the
season finale Ford 400 at Homestead-Miami Speedway on Nov. 18.