The Fall 2014 Idea Development class was asked to create a multi-media campaign for New York Water Taxi, including a creative curve ball which required students to address two possible scenarios within their campaign idea: capitalize on either the New York Harbor freezing over OR a whale sighting near the Statue of Liberty.

***What is especially amazing about these projects is that some teams had NO STUDENTS FROM THE CREATIVE TRACK and yet the work showed great conceptual thinking and solid design chops!!