The Hustle allowed users to swap bottles from the Green Label Art designer series from Mountain Dew. Within Facebook, users could request trades and steal bottles - with the goal of collecting all six unique bottles for their collection.

Pepsi partnered with the RSA (Roller Skating Association) to give their site a more up to date look with additional features like a skating rink locactor in exchange for a chance to gain more users for the Pepsi X-tras program.