Hit7 India is a free-to-air entertainment TV channel targeted at the youth in the north-east region of India. The demographics alone made for a challenging project, as the new channel had to evoke an international sense of style yet speak directly to the youth of the region’s very unique indigenous culture. A full on-air package was required including logo design and individual programme titles.

Discover + Develop + DeliverBrandspeed collaborated with Bonsey Design on the initial logo elements for HIT7. Once approved, we moved on to producing the primary title idents as well as other elements such as lower-thirds, promo devices, end tags and menus. A further 10 individual programme titles were also designed along with several supporting on-air pieces.