BLACKPINK’s “Kill this Love” MV Breaks YouTube Record As It Hits 90 Million Views

At approximately 5:22 a.m. KST on April 7, BLACKPINK’s music video for their latest title track “Kill This Love” surpassed 90 million views on YouTube, meaning that it took the group just 2 days, 5 hours, and 22 minutes to reach the milestone.

“Kill This Love” is now the fastest Korean group music video ever to hit the 90 million mark, breaking the previous record of 3 days, 22 hours, and 39 minutes set by BTS’s “IDOL” in August 2018. It may also be the fastest music video of all time to reach the milestone on YouTube, but unfortunately, there are no official sources that could confirm this possibility.