Get ready to shout-sing “Livin’ On A Prayer,” Vancouver. A Bon Jovi Vancouver concert is coming!

Rock superstar Jon Bon Jovi and The Kings of Suburbia will be playing a concert at Stanley Park’s Brockton Point on August 22.

UPDATE – June 12, 2015: Paper Rain Performances, a concert promoter in Vancouver, announced Jon Bon Jovi will kick off the Urban Forest concert series, which is based on presenting “the world’s greatest artists in the world’s grandest outdoor venues.”

The company will donate up to $100,000 of profit from ticket sales to imagine1day, a charity that works to connect people in Ethiopia to quality education free of foreign aid by 2030. The non-profit group was created by Lululemon founders Chip and Shannon Wilson in 2007.

The promoters of a summer concert in Stanley Park aren’t ready to reveal which “rock legend” will headline their show — but the photo they’re using in their advertising campaign is Jon Bon Jovi.

Although Paper Rain Performances play coy in online ads for An Urban Forest Concert: An Evening With A Rock Legend by not naming the headliner for the Aug. 22 show at Brockton Field, the Vancouver Sun has learned that it will be Jon Bon Jovi. . . .

Getting exposure for a project you’ve sacrificed sleep, money and social time for may seem like the highest priority right before launch. The problem is most startup budgets won’t bank a clever publicity campaign or a high-end PR firm.

Luckily there are low-cost ways to generate interest in your business before sales start percolating. . . .

Unlike sales and marketing, public relations is often a grey area for many small business owners. It’s often not until a respected advisor or board speaks to the merit of PR – or, worse, until a crisis hits – that they’ll make the decision to investigate a firm to help propel a product or service launch (or to do damage control).

While PR can be a cost-effective way to gain public awareness and third-party credibility for your business, it needs to be implemented strategically. Not all PR campaigns stick, and of those that do, not all help small businesses with their end objective.

If you are considering bringing on PR to help position your company in a positive light, or to grow your business, here are five common mistakes you will want to avoid: . . .

Public relations can invoke trepidation in entrepreneurs, but the right strategy can yield big benefits for your business, says Jennifer Maloney

A well-played PR campaign can magnify a company’s voice and solicit valuable brand evangelists. On the flip side, a poorly executed campaign can bring little to no return on what is often a significant investment for small businesses. Before you call up the press, here are six questions you should be ready to confidently answer. . . .