A gaggle of celebrities – both Bollywood and Hollywood – have often espoused noble causes. While many think their presence amplifies the impact of social causes they take up, the idea of the spurt in the number of celebrities showing interest in such socially committed issues being just a photo op can’t be disregarded either.

So each time a stunning celluloid mogul extends his/her support for a noble cause, the act often gets interpreted as a means to earn massive publicity.

Just last month, actor Salman Khan, who runs a charitable organisation Being Human, hit the headlines for expressing his willingness to open restaurants and hospitals for a noble cause.

Now, Bollywood A-listers Aamir Khan and Priyanka Chopra are in news for their willingness to work for children's survival and development.

Bollywood actors and goodwill ambassadors of Unicef Aamir Khan, Priyanka Chopra and Sharmila Tagore have taken the pledge to work for children's survival and development.

According to an audiovisual (AV) of the United Nations Children's Fund (Unicef) which was recently released featured Aamir Khan, Priyanka Chopra and Sharmila Tagore laying emphasis on the requirement to offer every child a chance to live and lessen the mortality rate.

It also put forth the need for improved health facilities and nutrition for children below five.

When we spoke to youngsters how they interpret this move –a reliable way to spread social consciousness or just a way to underline the hero status - they opted for the latter.

For Shivani Bhardwaj, an MBA professional, this move can help a great deal provided celebrities’ support isn’t limited to the event they are asked to be part of. “Agreed, nothing can beat the impact that celebrities can leave on the minds of the people. But what’s also important is stars’ consistent efforts to spread the word.”

“If someone like Salman Khan and Aamir Khan contribute to a social cause, it can’t be irrelevant. But have we really had any star who have supported a cause because they felt for it? I wish we had more such celebrities,” said HR professional Kritika Gupta.

“I feel celebrities only fake it when they attend events wherein they support noble causes. If they really feel for it, they should take stringent measure to implement the same,” says DU student Anna Lewis.

"Even if celebrities are serious about the noble cause they are extending support to, the move always gets fathomed as a way to help celebrities build socially conscious image," replies Chetna Kapoor.