So it really made me wonder what was up with this brand of skates, I have never heard of em...sure I just got into hockey recently but everyone knows Easton, Bauer, Mission etc but not this brand.

Most people who have been playing for a while will know this brand. If you're not a player you're probably not going to know it because they don't advertise much and don't pay any players to wear their skates. In addition, the only gear they have at the NHL level is skates. No gloves, sticks, helmets or other equipment that would have their logo on them.