Meet Frank Lesser and Erin Whitis. He's a comedy writer and she works in advertising. The couple were on their way to Saturday's Women's March in New York City when they saw something pretty damn hilarious.

Photo courtesy of Frank Lesser

The pair were walking amid demonstrators on the Upper West Side when they came across this scene...

Photo courtesy of Frank Lesser

A guy on a balcony was wearing what looks like underwear and raising his arms in celebration as he thought the crowd was cheering him on.

Photo courtesy of Frank Lesser

Just look how happy he is.

Photo courtesy of Frank Lesser

“He was raising his arms and everybody’s cheering,” Lesser told BuzzFeed News. “It really looked to me and my friends like he thought they were cheering for him."

"But they’re actually cheering up above for the woman in the Supergirl costume," Lesser explained.

Photo courtesy of Frank Lesser

Therrrrrrrre she is.

Photo courtesy of Frank Lesser

Now he's getting it.

Photo courtesy of Frank Lesser

(Lesser said a friend of his overheard some people in the crowd acknowledging the man, but most people were just focused on Supergirl.)

“I don’t want to say the guy himself was so oblivious, but there was no photo manipulation going on,” said Lesser, stressing that he wasn’t “judging” the man on the fire escape.

Photo courtesy of Frank Lesser

He also compared the man’s reaction to the moment when people get embarrassed when they think someone is waving at them, but then realize they’re actually waving at the person behind them.

Lesser tweeted out the series of pictures, calling it "that awkwardly symbolic moment." The tweet immediately went viral.

Whitis, who works in advertising, told BuzzFeed News she thought it was hilarious to see this all go down at the Women’s March, of all places, and described the incident as “kind of typical.”

Photo courtesy of Frank Lesser

“I don’t think he was doing that intentionally,” Whitis said. “But it’s the perfect example of things that tend to happen quite frequently, and why the Women’s March is so important.”

“I think that’s the underlying message,” Lesser added. “This is a great moment, that everybody’s coming together and supporting these very movements towards equality between the sexes and feminism and the Me Too movement. But there’s an impulse for a lot of guys to be like, ‘No, look at me, look at how I’m approving and supporting all of this.' And I think that tweet sort of encapsulates that."