The changes include general and product-specific training requirements for producers and the stipulation that the insurer is responsible for compliance with the model’s requirements, even if the insurer contracts with a third party. NAIC says the revisions will strengthen the existing model’s provisions to better protect consumers from inappropriate and abusive marketing practices.

"After working with consumers, regulators and industry representatives, we have developed stronger standards to better protect American consumers," Thomas Sullivan, Connecticut Insurance Commissioner and Chair of the NAIC Life Insurance and Annuities Committee, said in a statement. "We look forward to working with our legislative colleagues to implement these protections."