Hot new locks alert! Kate Upton is taking her hair into 'lob' (long bob) territory with a shorter 'do.

The model debuted her shorter haircut on Instagram, shouting out celeb hairstylist Bryce Scarlett for the cut in her caption: 'Love my new do,' she wrote. Kate's shoulder-grazing hair is styled in loose, face-framing waves in the photo, a look that perfectly complements her heart-shaped face.

While there was no detailed explanation for the haircut, we imagine that shorter locks will be easier to maintain on all the action-packed dates Kate has been having with boyfriend Justin Verlander.

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Upton isn't the only star getting lob-happy this month: , who debuted a shorter haircut at the 2014 CMAs, is also trekking into long tousled bob land. The singer took her hair even shorter this week, sporting her 'bobsy' new look on Instagram.

But this style may owe some of its popularity to the lady who brought 'lob' into the national lexicon back in October. Lauren Conrad is the long bob trailblazer, of course-the star, who once swore to never go short again, took her hair from long, to long bob, to just bob-length in a series of haircuts that she also documented for fans on social media. (Conrad and Hale both worked with hairstylist Kristin Ess to crop their long locks.)