New BT Sport advert re-ignites unwanted memories for Arsenal

Premier League broadcaster BT Sport have done little to maintain their neutral stance in television adverts of late, having once again based their new promotional film on a heavy Arsenal defeat.

The station released an advert last month based on the Gunners 5-1 defeat to Liverpool at Anfield, with sections of the Arsenal fanbase left annoyed at the choice of match for the commercial.

But BT have now released another ad promoting the start of the new Premier League season next month, with Arsenal’s 6-0 defeat at the hands of Chelsea in March.

Chelsea manager Jose Mourinho has signed up as an ambassador of BT Sport of late, but the choice of match could start leaving Arsenal fans leaving a little despondent.

Arsene Wenger’s side also conceded six at the hands of Manchester City last December, a game that was shown on BT Sport, in a match that finished 6-3. It remains to be seen whether the unthinkable prospect of a third advert highlighting an Arsenal defeat will be made, as fans are left questioning the broadcaster’s choices.

The new Premier League season will not likely see Arsenal concede such figures again, as manager Wenger has taken the opportunity to strengthen his squad.

Arsenal signed Chilean striker Alexis Sanchez from Barcelona just last week, and have been linked with a host of names supposedly coming in at the Emirates such as German duo Sami Khedira and Lars Bender.

Dan Connor

Dan is a sports journalism undergraduate from Barry, South Wales. He is a club journalist at West Bromwich Albion and a weekly writer for The Independent’s sport section. Previous work for BBC Sport, BBC Radio and Manchester United has seen Dan cover a range of sport such as rugby union, tennis and Formula One. His expertise lies in Welsh football, in particular with Cardiff and Swansea City.