Danica Patrick's appeal has crossed all demographics—men, women and children. It's a big part why she has been a marketing hit, and a real asset to NASCAR.

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NASCAR's new face?

Patrick hasn't seen the type of on-track success that she has wanted in her first full season in NASCAR, but those associated with her are enjoying the buzz she's created.

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One is the loneliest number

Danica Patrick is currently 10th in Nationwide Series points, but she still has just one top-10 finish—an eighth-place run at Texas.

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Daytona downer

Danica Patrick's Sprint Cup Series debut in the Daytona 500 did not go as hoped, either. She sustained damage from a wreck on Lap 2 and finished 38th.

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The fans dig her

Judging by the faces of these fans, it's easy to see that people are enamored by Patrick's presence.

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Up in smoke

In Patrick's Daytona 500 wreck, at least she was in good company. The crash also claimed five-time Sprint Cup champion Jimmie Johnson, among others.

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Her previous life

Patrick's IndyCar background has helped when NASCAR has visited intermediate tracks like Las Vegas and Texas. Where Patrick needs the most work is on short tracks, where aggression is often needed to do well.

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Danica's only win

Patrick's lone IndyCar victory came in Japan in 2008, when she parlayed good fuel mileage into the checkered flag.

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Tracking her every move

As NASCAR's most prominent female driver, media attention is constantly on Patrick.

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Pretty woman

And certainly part of Patrick's appeal is that she is attractive, as her photo shoots in Sports Illustrated and Maxim show.

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A smile goes only so far

Patrick's appeal might fade over time, however, if her performances don't improve.