Cohort Analysis Report

The Cohort Analysis report provides insight into customer retention overtime. The report includes heatmap charts that display the new customer retention rate of monthly and quarterly cohorts. There are also charts for specific Amity users.

The y-axis shows the cohorts total number of new customers that signed up for an account that year. On the x-axis, the number of months or quarters that have passed. In each box, there is a percentage shown and a colour. The percentage indicates the cohort retention rate. The background colour changes depending on the rate. The cohorts with high retention are shown in green. Low retention appears in red.