Mark-It Mobile App

Mark-It is a grocery shopping list app with the three new features of photo capture, in-store navigation, and price matching.

Mark-It allows users to add photos of your the product when making a list to help your spouse/partner visually recognize the right items when shopping for you.

Other special feature of Mark-It is the built-in function of in-store navigation and direction. Once you're in your grocery store, the app can navigate you to your product's location with visual map or direction.

Concept and Design by Thu Doan

Lana Branding

This is a re-branding project for Lana, an international manufacturer and distributor of beauty, and personal care products sold through representatives in Vietnam and Asean.

The goal of the project is to create a unified identity for all products of Lana. The new identity is inspired from the mulan flower with soft organic flower petal shape. The transparencies indicate the blooming state of the flower. The san serif type expresses the contemporary aspect; still support the organic shape of the symbol.

Atlanta Human Trafficking Poster

The project is a social impact poster about human trafficking in Atlanta. Unbeknownst to many people, Atlanta city is a major hub for trafficking, specifically sexual slavery. The goal of this project is raising awareness of the issue of human trafficking in the modern world and raising funds to benefit one or more organizations working to provide aid to victims of trafficking in the metro Atlanta.

Travelogue Magazine

The magazine, set at 8x10.5, is a travel magazine that focus on culture, art experience of traveling.

Fresh Exchange Farmers Market Inc.

This project is a brand campaign for Fresh Exchange Farmers Market Inc., a fictitious American supermarket chain, headquartered in Atlanta, Georgia. The chain specializes in providing wide variety of Asian and European food. This branding campaign includes the chain’s identity mark, following with different types of applications, presented in the form of a stationery system, customer’s loyalty card, store front design, practical applications from shopping bag to apron uniforms, from food containers to take out boxes, from in-store experience to transportation. The digital applications consist of social media, website, and mobile app.

Concept and Design by Thu Doan

Photos by Thu Doan, Leslie Grow, and Naoko Kakuta

Weed Eater Rebranding

This is a rebranding project for Weed Eater, a string trimmer company in Houston, Texas. A new identity system was created, including a stationery system, applications on Weed Eater products, and promotional items such as uniform.

Lippincott Promotional Book

The project is Lippincott client portfolio book that could be produced by the company and sent out to potential clients.

The single-piece case is meant to adhere to the concept of the Lippincott logo, which represents the simplicity but efficient in everything they do. The single flap signifies the letter L that stands for Lippincott, encloses the book, and creates structural support to protect the publication when being shipped out.

Mid-Autumn Festival Invitation

The project is an invitation for the Mid-Autumn Festival from the Embassy of Vietnam to other countries’ ambassadors and their families in Washington DC.

The invitation is a rectangular poster fold with mid-autumn inspired die-cuts in the middle of the “poster,” forming a three dimensional paper lantern when the invitation is fully opened. The four die-cut panels in the middle can be detached from the Invitation, and function as a separate souvenir lantern for the guest.

Mason Murer Fine Art Invitation

The invitation, as well the typeface and paper choices, reflects the sustainability of the artists' method of creating art. The Invitation’s paper is 100% post consumer and alternate fiber paper. The typeface are Ramonda and Century Gothic, which was proved through research is Eco-friendly and ink saving, compared to other typefaces.

Mohawk Dim Sum Swatchbook

Dim Sum® is a special limited edition swatchbook from Mohawk Paper that includes a series of four swatchbooks, being placed in a unique dim sum wood box. Each swatchbook represents different distinctive dishes that are served in dim sum cuisine such as Pan-fried Dumpling, BBQ Pork Bun, Chrysanthemum Tea, and Egg Tart.

The box is inspired from the bamboo steamer box or basket that dim sum is served in. The interior of the box is similar to that of the bamboo steamer including small thin wood stick stripes, which structure as slots for each swatchbook to fit in. The same wood sticks are also placed under each wood stripes to gently stabilize the swatchbooks.

Images and recipes copy are from different online sources, copyright stated in the swatchbooks.

Adams Farm Website

The project is a redesign of Adams Farm's website. Adams Farm is a fruit farm in Fayetteville, GA, owned and ran from generation to generation by the Adams family. This farm offers seasonal fruits and vegetables. They own a farm store in the farm property that offers retail products made from the farm harvest, as well daily fresh harvests from the farm. This site is an e-commerce website that focus on farm's featured activities and products, as well the Wholesale business of Adams Farm.

Design by Thu Doan

Develop by Emily Breeding

My Neighbor Totoro Website

The project is a website about My Neighbor Totoro with all the information about the movie such as synopsis, trailer, credits from director to voice actor. and more.

This website is dedicated to My Neighbor Totoro fan and my love for Totoro. My Neighbor Totoro is a 1988 Japanese animated fantasy film written and directed by Hayao Miyazaki and produced by Studio Ghibli. The goal is creating an online place that gather all information about My Neighbor Totoro such as the movie's credit, soundtrack, synopsis, galleries, and merchandise stores.

Self-identity Poster

The poster is inspired from the Surrealism movement, Surrealist and Neo-Surrealist artists; including Salvado Dali, Frida Kahlo, Erik Johansson, and Romain Laurent. The poster is a visual manifesto about my identity as a designer, expressing through the interaction and connection of my past, present, and future self.

As a designer, my identity with my past of being born and growing up in Vietnam has a strong impact not only on my design work but also on my present identity as a design student at SCAD. The poster depicts the transition from my current identity to my future identity with a touch of surrealism; express the concept that I can confront and completely open up to myself only in the dreamland. The past is embraced and kept inside the present, while the future reflects and encloses both the past and the present.

Photo by Thu Doan

Concept and design by Thu Doan

Atlanta Zoo Brochure

This project is a double parallel fold brochure design for the Zoo Atlanta in Atlanta, GA. The brochure contains informational statements about the Zoo's map, attractions, and directions.

The front design was inspired by the Zoo Atlanta logo, which also is specifically designed for this project. The logo is designed with the juxtaposition and playing with negative space of Zoo Atlanta's initial letters.

Illustration Skill

These are realistic vector projects that I worked on. The reference images are photograph of objects that I have taken in my daily life.

The first vector image illustrates a glass of condense milk coffee that is shot from up above. The reference image was the condense milk coffee that my grandma has every morning. It fascinated me how she always has the coffee in a glass cup, on a traditional flower pattern ceramic plate.

Since this project is my first work with illustrator. It took me about 45 hours of working, and rendering, especially those tiny bubbles in the coffee and their reflection on the glass cup.