Various

Inauguration of Roca Beijing Gallery in China

MAY/2017

The award-winning Chinese architect Ma Yansong has been commissioned to give shape to the Roca Beijing Gallery, the second space of this type which Roca is opening in the Asian continent.

The project joins the international network of Galleries present in Barcelona, Madrid, Lisbon, London and Shanghai. Designed by six international figures of architecture and design, each Gallery has its own personality, interpreting each country’s reality and adapting to the needs of its market without losing the essence it shares with the others.

Following the concept of the rest of Roca Galleries, the Roca Beijing Gallery has been designed as a centre for the expansion of knowledge and culture associated with the world of architecture, technology, innovation, sustainability and design and as an innovative showroom for Roca’s products and collections. It will also be a meeting point for the professionals of these industries.

Ma Yansong has used audiovisual creation to unite interior and exterior in a surprising way, like a second skin for the building. He has also used the “Rituals”, an interactive installation and common to all the Galleries, on the life experiences within the bathroom space, produced with real-scale projections.