HONOLULU, Feb. 27, 2013 /PRNewswire/ -- Lazily discarded cigarette butts on Hawaii's pristine beaches are more than unsightly; they're also an environmental hazard. CigaretteLitter.org has published research demonstrating the harm that cigarette butts can cause to aquatic life because of the tobacco-related chemicals that leach out. Composed mostly of a fibrous plastic compound, cigarette butts take years to decompose. Sustainable Coastlines recently completed a cleanup project at Kuhio Beach Park where 11 volunteers collected 1,748 butts in one hour. VOLCANO Fine Electronic Cigarettes is sponsoring a similar cleanup effort at Kakaako Waterfront Beach Park on March 30. The Oahu Chapter of the Surfrider Foundation is overseeing the cleanup. More than 100 people are expected to participate.

"We are pleased to bring awareness to this issue on the beaches not only of Hawaii but worldwide," explained Cory Smith, owner and CEO of VOLCANO Fine Electronic Cigarettes. "Our electronic cigarettes can end this issue easily because our e-cigs do not have butt discard which pollutes our environment. We applaud the Surfrider Foundation and happily donate to their cause of protecting our coastal areas."

VOLCANO Fine Electronic Cigarettes will be donating to the Surfrider Foundation based on the number of butts collected. More volunteers will mean not only a cleaner beach, but also more funds to fulfill their mission of protecting and sustaining the world's oceans and beaches. Electronic cigarettes, such as the ones manufactured by VOLCANO, have the compelling advantage of producing no cigarette butt litter.

"It's sad when we no longer think of cigarette butts as littering, yet we NEVER clean a beach without finding them," said James McCay of the Surfrider Foundation. "Far from harmless, each of these is a little bundle of toxins that demands attention. The Surfrider Foundation Oahu applauds the work of VOLCANO Fine E-Cigs in raising awareness of these issues and helping to protect the beaches and waters that we all share. As we say in Hawaii, Malama Pono!"

The Surfrider Foundation has more beach clean ups scheduled after the March 30 VOLCANO Fine Electronic Cigarettes sponsored event. Visit oahu.surfrider.org for a calendar of events.

About VOLCANO Fine Electronic Cigarettes

VOLCANO Fine Electronic Cigarettes is a manufacturer and retailer of electronic cigarettes and vaping accessories. Headquartered in the beautiful state of Hawaii, the company has been in business since August 2009, and in those three years has experienced tremendous growth. The company has expanded its base of operations throughout the world in order to keep pace with the exponential growth of the industry and has manufacturing and retail locations throughout the USA, UK and Southeast Asia.

Volcanoecigs has positioned itself as a leader in the electronic cigarette industry and has consistently pushed the envelope forward with innovative product releases that meet and exceed the needs and wants of the electronic cigarette user community. With a proven record of releasing quality products and providing exceptional customer service, the company has built a reputation that any consumer can count on.