SK Planet’s TicToc Plus faces huge challenge in global expansion, but Korean Wave could be an answer October 22, 2012 by Terence LEE The stakes are high in the mobile messaging arena in Asia, with the traditional SMS industry on the wane and apps like Whatsapp and Skype becoming default chatting tools among smartphone users. Now, TicToc has tossed its hat into the ring. It recently begun expanding regionally, launching TicToc Plus , its internationalized version, in Singapore, Malaysia, and Indonesia in October. It is now available in 133 countries. The app is relatively well-known in South Korea, but a virtual unknown everywhere else. Made by MADsmart, the company was acquired by SK Planet , a subsidiary of SK Telecom, South Korea’s most dominant telco. While it has gotten 17 million downloads, TicToc is facing intense competition from KakaoTalk , now possibly the second ...