Getting Digital Right with Kelly Johnson

In the video, Kelly Johnson of ESPN shares her perspective on Getting Digital Right at ESPN and the importance of understanding how digital works in the landscape of how people are consuming media.

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees.

“Bringing digital into the brand conversation is something that I focus on every day.”

In the video, Kelly Johnson of ESPN shares her perspective on Getting Digital Right at ESPN and the importance of:

Understanding how digital works in the landscape of how people are consuming media

Finding the best available screen or platform to reach consumers – whatever they are doing, wherever they are.

Using research and testing to drive a better consumer experience – finding best practices and applying them across platforms to deliver the most value for advertisers

About Kristen Luongo:Kristen Luongo serves as Marketing Manager for Millward Brown Digital. Since joining the company in 2008, she has been fully immersed in all aspects of Millward Brown Digital’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit. If you like what you read, you can connect with her on Twitter or LinkedIn.