Mary Joyce, First Gianneschi Professor of Nonprofit Marketing, Dies

Educator and Researcher Succumbs After Long Fight With Cancer

December 17, 2007

By Valerie Orleans

Mary Joyce, Cal State Fullerton’s Gianneschi Professor of Nonprofit
Marketing, died Dec. 12 following a long battle with cancer.

A distinguished
marketing expert and educator who had served as a consultant to several
nonprofit agencies and organizations, Joyce joined the campus in 2002
as the first appointed Gianneschi Professor of Nonprofit Marketing. The
professorship is named for Harry R. Gianneschi, former vice president
for university advancement and founder of the university’s Center
for Nonprofit Research, which also bears his name. Joyce
was tasked with working with both the community and the campus in the
development of a nonprofit marketing curriculum.

Joyce took
part in several forums and workshops on community involvement and nonprofits.
In 2006, she traveled to Grahamstown, South Africa, as a participant
in the “Prospects
for Quality of Life in the New Millennium,” the seventh conference of
the International Society for Quality-of-Life Studies. She chaired a session
on Quality of Life of People Living With Disabilities” and participated
in a panel discussion on the impact of marketing on quality of life.

She wrote numerous articles about integrated marketing, entrepreneurial
behavior and not-for-profit organizations. She served as a pro bono consultant
with the Association for Donor Recruitment Professionals, the American
Association of Blood Banks and the Carolina/Georgia Blood Center. She
served on the boards of directors for Goodwill Industries of Orange County
and the Council on Aging of Orange County.

The Laguna
Beach resident held a doctorate in business administration from the University
of Kentucky. Before coming to CSUF, Joyce was a faculty member at the
University of Colorado, University of Central Florida, San Francisco
State University, and served as chair of the department of communications
at Emerson College in Boston.

“Mary
had a passion for service learning,” said Irene Lange, chair and professor
of marketing. “She wanted to instill in students an appreciation for corporate
social responsibility, social entrepreneurship and sustainable growth. Her many
interests included gerontology, health, women’s issues and quality of life.”

According
to Shay Sayre, professor of communications, ”Mary dedicated her life to
advocating justice for people of all races, sexual orientations and economic
situations. Her enthusiasm and energy will endure in everyone who knew her.”

Joyce
is survived by her husband, David Lambert, and siblings Linda Myers,
Tom Joyce and John Joyce.

A celebration
of Joyce’s life is being planned for a later date in Vallejo. In
lieu of flowers, donations in Joyce’s name may be made to Planned
Parenthood.

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