Frank-Michael Schmidt

Curriculum vitae

Frank-Michael Schmidt is CEO of the marketing services holding Commarco.

After completing his degree in journalism, philosophy and political science, he started working as an executive assistant at Wilkens Ayer (now FCB) in Hamburg. In 1991 he switched to Lintas, which was the market leader then, and assumed the role of strategy consultant. Subsequently, he founded his own consultancy built on the sector of strategic brand management. From 1998 onwards he was significantly involved as Chief Strategic Officer in leading and successfully developing the J. Walter Thompson Group in Germany. From 2003 to 2008 he was Partner and CEO of Scholz & Friends Germany. Since 2008 he has been Partner and CEO of the entire Scholz & Friends Group.

Frank-Michael Schmidt was a co-founder of Account Planning Group Germany in 1996. From 2004 to 2008 Frank-Michael Schmidt served on the board of the GWA (German Association of Communications Agencies). In 2006 the journal new business voted him the “Agency Man of the Year”. The Jahrbuch der Werbung portrayed him as their “Communication Personality of the Year” in 2009. The journal Werben & Verkaufen voted him among their top five most successful German agency managers in 2002, 2004, 2005 and 2011. In January 2012 Frank-Michael Schmidt was named “Man of the Year” and recipient of the HORIZONT Award by the industry journal HORIZONT.