If you'd rather not sit through the video, it's a short Reilly "essay" about the apparent decline of the Pistol formation, "after all that racket the Pistol made last year." Reilly's kicker is: "Hey, Pistol, wanna buy a vuvuzela?"

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It's not a joke so much as a joke-like sound, Freddie. My best guess is that there are actually two layers to the gag. On a basic level, Reilly is saying that the Pistol needs a noisemaker now that it's no longer making a "racket" of its own. (Why a vuvuzela? Reilly probably thinks it sounds funny. He's using "vuvuzela" the way Johnny Carson used "Keokuk, Iowa.")

On a deeper level, however, he is saying that the vuvuzela, like the Pistol, is a once-fashionable but now outmoded media sensation; by asking the suddenly anthropomorphized offensive formation if he/she would like to buy a vuvuzela, Reilly is also reminding the Pistol (and the viewer) that the favorite baubles of a certain cultural moment can fall unaccountably and irrevocably out of style, and that life churns on, remorseless and unheeding, and that we are all one day going to die.