Google Universal Search, makes traditional SEO littlebit harder

Until recently you needed some 5 URLS and good SEO knowledge to rank well and “own” the top ten results on Google, but by introducing “Google Universal Search” Google has made this littlebit harder, actually much harder. Because now SERPs might return not only text results, but also images, news, videos and other material that relates accordig to Google to your search query.

Now companies serious about their online precience need to take advantage of those different search result mediums and think of search results in much broader terms than “only” text.

European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway.
This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.