To achieve true mass appeal and reach even people who usually avoid facing their finances, Meniga uses social curiosity, humor, and gaming concepts to engage users to think about their money. Meniga’s PFM Solution is offered by five European retail banks in Sweden, Norway, and Iceland where it is used by over 20% of households.

How they describe their product/innovation: Meniga is expanding its PFM Solution so that it completely merges with the traditional online/mobile bank, adding highly user-centric interfaces for several key online banking functions, such as bill-pay, alerts, and account presentation.

The interface de-emphasizes real accounts and actual balances and instead shows “uncommitted balance” and virtual accounts that are better aligned with how people think about their money. It allows users to automate routine tasks and includes an alert framework designed to bring peace of mind by alerting users before bills go unpaid or before any account’s balance becomes too low to meet commitments and forecasted expenses.