How's about this.....Ferrania partners with the estate of the late-great Fredrico Fellini, get a re-release of Fellini's films with the reprints done on Ferrania's cine projection stock. While concurrently releasing: Fellinichrome

Posters of Fellini and Ferrania brand abound the streets....

Massive return-to-film-movement starts in Italy and spreads throughout the planet!