May 22, 2008

Why Facebook Ads Have Low Click-Through Rates

'Cause they aren't valid URLs.

Say what you will about hipness, or ad-targeting, or whatever; if a site fails to turn actual clicks on an advertisement into click-throughs there are serious issues that must be addressed. Ok, this actually looks like a valid URL to me... I suspect that the server side redirect is failing and Safari's error message is misleading, but that doesn't change the reality of the situation.