Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.

10 Examples of Awesome Vine and Instagram Video Marketing

When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples.

Vine and Instagram also have a large percentage of the video market but it’s important to note that because these services are exclusively made for smartphones, the older demographic is not so included in their use. Instagram videos can also be viewed on desktop computers via Instagram.com but you need to have a link, so discovering content on desktop devices is almost impossible without the help of Facebook and Twitter.

Vine and Instagram both offer video publishing and sharing, but with short-time lengths; Vine just 6 seconds and Instagram a more healthy 15 seconds. Is this enough to get your message across? You need to think creatively when it comes to squeezing content into these maximum lengths. In this blog post I look at some clever examples of Vine and Instagram video marketing.

Examples

Quite a few different brands have used these platforms and I wouldn’t say there is any industry where you couldn’t have a go at creating some content.

Above all else content should be interesting, clever, creative and unique for these platforms to work well.

Target

This stop motion animation is artistic and you can tell a lot of time was taken to craft this creative and unique Vine.

Takeaways:

Utilise products from your own business to make your stop motion video

Plan your animation using a storyboard before attempting to create the stop motion animation

Use good lighting for stop motion animation

Samsung

Slick animation showcasing Samsung’s smartphone and tablet devices.

Takeaways:

Using digital displays in stop motion animation can be very hard

Plan your animation using a storyboard before attempting to create the stop motion animation

Tie in the animation’s story to a popular upcoming event or sports season to increase reach of the video

Burberry

A simple, colourful video clip teasing one of their bold and colourful new sunglasses product.

Takeaways:

Use high quality camera equipment where possible

Use professional studio lighting

Adding effects via visual effects software can help the production quality

Showcase products and brand logos where possible

Volkswagen USA

Creative animation combined with a live product to promote a special event.

Takeaways:

Use visual effects software to easily animate photographs of products

Combine real life photos with illustration using visual effects software

Share this post

Dean Marsden will be keeping you up to speed with video marketing and conversion rate optimisation. Dean excels at delivering video marketing solutions for clients and specialises in converting website visitors into customers.

Great article and a good insight into what Vine is being used for. It would be great to see what smaller companies are using Vine for as well and what results they have had, as the examples you have shown although excellent are backed up by large marketing budgets.

What do you think?

Related Posts

Whether you want to call it technical, interactive, visual or big content – the idea of creating something more than just static text appeals to both Content Marketers and brands alike, for a number of reasons. From social shares and engagement to acquire links and potential sales – there’s a greater chance of success if […]

The rise and importance of content creation as a whole means that making your static adverts stand out can become more difficult. You’re advertising alongside better quality website content, so your adverts need to pack a punch. One way to help stand out is to utilise video in your adverts. This can gain valuable interactions […]

Another year has passed, and it’s been another epic one for Content Marketing! From campaigns to tools and updates, there’s been a lot to savour. So, to pay homage to the things we’ve loved in 2014, here’s a roundup of the best bits from Content Marketing. Enjoy.

For many businesses, social media is a joyous playground of interactivity, rich with B2C communication and countless acquisition opportunities. However, hidden away in the dark, damp corners of social are the ‘boring’ brands; those businesses with such niche followings that they feel separated from the idea of a social media strategy. This needn’t be the […]

In March 2015, YouTube announced YouTube Cards, a flexible new way add interactivity to your videos. What’s more, they look great across all devices, particularly mobile. With more than half of YouTube views now from mobile devices, YouTube Cards make a lot of sense. Let’s take a closer look at how they can be used […]

Charities have for a long time used Content Marketing in various ways to bring attention to their message. By sharing stories, the meaning of your cause is brought to the forefront in a way that provokes the required interest and emotional attachment that leads to support for your organisation.

In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved.

When you think of “good content” it’s likely that you think of something that’s text or visual based, such as blog posts, Infographics and interactive pieces. However, alongside these excellent forms of content we often neglect audio, and in particular podcasts, as a valuable tool for enhancing your brand and getting your message out to […]

Whenever I discuss Augmented Reality (AR) to colleagues, bosses, or clients, I get the same facial expression – the raised eyebrow of confusion. It’s to be expected. I understand their concerns. QR codes can be used as a way to directly connect customers with online content, and these may be deemed to be appropriate for […]

In case you didn’t already know, Ecommerce and Content Marketing are a match made in heaven. Seriously – both sectors consistently employ new trends and technologies, and both have seen considerable growth over the last couple of years.

Digital Marketing Ideas Every Month

Sign up to receive our free monthly email. Including our favourite pieces of news from the digital marketing industry.

From SEO to PPC, Social Media to Brand Management and Analytics, we'll keep you informed.