Applying Behavior Design

25 April 2012 – Utrecht

Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques. However, these techniques tend to stand alone, separate from our proven methods and processes for designing to support good user experiences.

While understanding how behavior design can influence people to be better, Chris also discussed tactically how we design these products and services so that they serve the interest of customers, as well as meet business needs.

As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives.

Chris Risdon (@chrisrisdon) designs digital products and services for Adaptive Path in Austin. He's a multidisciplinary designer with an MFA in design and experience in information architecture, interaction and communication design. By night he's an adjunct professor teaching interface design at Austin Community College.