Five Hundred For Fred

Each year we take on a pro bono project for a cause we believe in. This year we were approached by a new charity raising money for Great Ormond Street Hospital needing an identity. 'Five Hundred For Fred' (named after the founders son who has congenital heart disease) raises money via organised road bike rides, often in mountainous locations.

Taking our cue from this we devised a mark that both shortens the name to a more usable device and depicts the mountains were the rides take place. A strong colour palette of black and grey paired with a vivid deep orange complimented the simple mark. A full suite of marketing materials including cycle jerseys were then produced.

We are now open to enquiries for next years pro bono project. If you are a charity or have a worthwhile project you feel deserves some design assistance please get in touch.