There is a large shift in media right now, where more and more marketers are taking advantage of programmatic marketing (automated marketing based on a computer algorithm). Starting with ad exchanges, there has been a significant rise in marketers using DSPs to purchase RTB inventory. In tandem with this trend, there has also been a…

It’s the season to tweet! If you’re advertising on Twitter this holiday season (and you should be; according to eMarketer, social sites will be a major focus for US online advertisers this holiday season), you might be wondering exactly what you need to do maximize your Twitter campaign. Here are our some of our Tips…

YouTube Annotations have been around for a long time, and allow YouTube channel managers the ability to create bubbles of copy and clickable hotspots, overlaid on a video, which could include links to other YouTube videos. Annotations are a great way to increase engagement on YouTube and serve up related video content to your audience….

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend as advertisers increasingly move to the digital world. In 2011, the average circulation for the…