Category Archives: Comedy

Despite YouTube visitors watching over six billion hours of videos each and every month split between over 800 million users, not all eyes are “real”. Many users purchase fake views which YouTube have said they intend to periodically check up on, validating views on videos to remove the frauds as not to deceive users.

“When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities,” Commented YouTube software engineer Philipp Pfeiffenberger. “While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count.”

“If you’re considering paying someone to increase your view count, you may want to think again. You probably won’t get what you paid for,” stated the blog post

“Views generated by some third-party businesses and services will not be counted on YouTube, and can lead to disciplinary action against your account, including removing your video or suspending your account.” In short, it is described as cheating and unnessacary.

Although initially established as a video sharing website, YouTube is now considered a search engine, and is currently the second most frequently visited search engine in the world, shadowing behind Google.

Guys, do you remember our last blog post giving you 7 tips for your social media strategy? Here comes part 2 which is full of helpful tips for all our attentive readers!

Tip 8: Know your customers!

When thinking about which content you want to include, make sure your clear on who you actually want to attract. Make use of the social data that is available to you to improve your content strategy.

Tip 9: Don`t focus solely on the written word!

Images, videos, printed word and audio are other great tools to go viral! People on the go might not have time to read an article, but could be willing to listen to the information you want to spread through different medias.

Tip 10: Adapt your content to your readers

Make sure the content you create matches perfectly with the people you are trying to reach out to. However, sometimes this can be a difficult task if you attract a diverse bunch of people, of different demographic characteristics.
“Slice and dice content to make it highly targeted… be consistent, authentic and relevant”
—Michael Bepko of Whole Foods, “Twitter Marketing: Success Tips From Brands”
So imagine you have a blog topic which may be interesting for your younger audience, but not so much for the middle aged. Or a tweet which will attract women`s interest, but is not so relevant for your male followers.
Take a look at this example and see how Whole Foods are planning their blog posts:

Tip 11: Stimulate your customers

Communication is not enough. Find out what makes your customers really stop and read/watch/listen. What drives your customers, what makes them happy/sad/excited/, what are their topics to talk about with their friends and family?

Tip 12: Do not underestimate the power of opt-in emails:

By appearing on a regular basis in your subscribers` inboxes, you attract a lot of attention, it’s just like presenting yourself in their living rooms!

So there you have it! Here at 4pm we would like to hear what your thoughts are? Have these tips been helpful? How important do you think social media is in your marketing strategy?

This April, marketing experts from all over the world all headed to San Diego, California to as this year`s mega conference “Social Media Marketing World (#SMMW13). 4pm presents you with the social media marketing tips taken from this conference.

Tip 1: Don’t forget your Calls to Action One of the most widely discussed topics at #SMMW13 were Calls to Action. Unsure about what a call to action actually is? Then simply take a quick look at this example:

Basically they help you to engage your customers and gently take them to the next step in your sales funnel.

Tip 2: Give content royal treatment

Make sure you have fresh, frequent and quality content. However, keep Mari Smith`s quote in mind, “Content is King but engagement is Queen, and she rules the house.” Content should be useful so that it distinguishes you from your competition.

Tip 3: Post content on a regular basis A blog which has not been updated in months won`t do you any favours, so remember to regularly produce valuable content that your target audience WANT to read about. You need to have a good strategy in place so that you have people coming back to you.

Tip 4: Offer subscriptions to your content

Having people subscribe to what you are offering is an effective way to make sure that your content actually reaches your targeted audience.

Tip 5: Know what your readers are interested in

Be aware that hot topics change at an incredible speed, so what is interesting one week, might not be the next. There are helpful tools out there which make it easier for you to keep on track with what is top and what is flop, such as Google Keyword Tool and Long Tail Pro. They tell you the most common phrases and their keyword rank in monthly searches.

Tip 6: Review your Analytics

You can learn a lot from your data, so set aside a few minutes each week to go over them. Take Brian Carter`s advice for example, “Amazing content yields great leads. Don’t get attached just to shares,find out which posts are getting leads.”

Tip 7: Use perfect content promotion

Your content marketing strategy will be successful if you effectively promote your content. Have you thought of creating an ebook? These days It has never been easier.

Did our daily blog catch your attention? Well don’t forget to check back for our next installment of ‘Social Media marketing Tips’. .

The end is close and our beloved weekend is a stones throw away. To sweeten your last day of the working week we have another #FunnyFriday blog for you.

“How bad is the labour pain?”, they ask. Women would answer; “it’s the most painful thing in the world”. Men think this is a bit over-dramatic but what do they know?
To try get a better idea of what it really feels like, two brave gentlemen took up the challenge and were hooked up to a machine with electrodes to their abdomens in order to simulate a child’s birth.
In the beginning they were laughing and joking, but I assure you this didn’t last for long once the contractions started.

Their wives were present for support, but they didn’t seem to be helping much when they couldn’t contain their laughter. To be honest I’d say they were loving seeing their husbands endure the pain that they had to!.

One even went as far as to praise his own mother after, “Mum if anything that I just experienced is anywhere close to what I did to you all those years ago, I’m sorry, you’re like a superhero”

Would you believe that this actually wasn’t the first attempt the dutch men made to experience child birth! So there you have it guys, I wish all men would give this a try! Enjoy your weekend from the 4pm team!

It’s #FunnyFriday again and we have another interesting story for you.

A perfect sunny day without any cloudy spells and you have to sit inside the whole day. This wasn’t fun back when we were in school and definitely isn’t fun now when we’re in work.
It really is hard to concentrate when the sun is blazing in from the windows and it’s for this reason that a principal in Washington decided to give his pupils the day off.

Of course Bob Sampson discussed his plan beforehand with the parents and the school board. As they had no objections Bob could put his idea into action.

“School cancelled due to great weather! WAHOOO!”“Yeah! It’s a Sun Day today and everyone gets the day off from school” is what the school’s website stated.

The principal wanted to motivate his pupils and re-energize them, the same way they get excited after a snow day off.
The kids were also asked to take some pictures of their unexpected holiday.

Especially here in Ireland where sunny warm days are rare and precious we definitely need a “Sun Day Off”, don’t you think? Enjoy your weekend and don’t forget to come back and check out our daily 4pm blog!