A massive regulatory overhaul is boosting the stock of one Wall Street trading giant

Investors have been pouring into the stock since a UBS analyst raised his price target for the firm.

Virtu will likely benefit from a regulatory overhaul in Europe set to go live next year.

Virtu soared by more than 7% on Friday, a day after a UBS analyst raised his price target for the Wall Street trading giant.

It gave up some gains by the end of the trading day, and closed at $US17.40 up 6.75%.

UBS analyst Alex Kramm upped his target for Virtu from $US18 to $US19. He wrote in a note to clients Thursday that the trading firm has quickly moved in on opportunities to cut costs after its acquisition of KCG, another trading firm.

“After shutting down poorly performing offices (e.g. Singapore/Mumbai), closing down Neonet, selling BondPoint to ICE, and removing a management layer from legacy KCG, VIRT has already been able to upsize expense synergies and free up capital.”

According to Kramm, Mifid II, a regulatory overhaul in Europe set to go live next year, could further benefit the firm.

“The company’s increased presence in Europe should also allow it to better capitalise on MiFID II regulatory opportunities,” he wrote.

Mifid II will create a new unbundled environment in which investment banks will no longer charge for their services – such as investment research and trade execution – in one bundled package. That could benefit trading firms like Virtu.

Virtu CEO Douglas Cifu said during the firm’s third quarter earnings call that clients looking for best execution will go to Virtu. Here is Cifu:

“And applying that transparency in that infrastructure to Europe in an unbundled environment, to me is a game change and the response from the institutional client has been terrific. We’ve had a number of them come to the offices in London and in Dublin and look at the technology and the tools that we have in that come away very, very impressed. So, I am excited about.”

The logic is clients of big banks will go to trading firms like Virtu for trade execution, which specialize more in such services.