Apple Acquires Augmented Reality Headset Company Vrvana

Apple is required to offer AR and VR in a gadget where both will feel generally regular.

Called the Totem, the headset promises a "seamless blend" of augmented and virtual worlds by capturing the the outside world on its outward facing cameras and displaying them on the inward facing OLED display.

While Apple reportedly ramps up in shipping an augmented reality headset in the year 2020, by acquiring an establishment from Montreal, Canada that can help it in getting there. It is reported that the company's CEO and a dozen employees have already started work in the respective Department Apple. Its Totem headset hadn't yet come to market.

KitGuru Says: Apple has been keen on augmented reality for quite some time now. With 6DoF tracking technology, the headset was able to track its position in a 3D space while also using infrared sensors to track its wearer's hands.

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The Totem holds a number of advantages over these systems, most notably in that it is able to overlay fully opaque, true-color animations on top of the real world rather than the ghost-like projections of other headsets which critically can not display the color black. And with virtual reality, augmented reality, and mixed reality trending in a big way, this is the kind of buy that presents a low risk and potentially high reward. This could be one reason why Apple is taking the AR tech so seriously.

Below is a video covering a technical presentation from Vrvana from the Tools & Products Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.

As Apple hasn't confirmed the purchase it obviously hasn't exactly said what parts of Vrvana its interested in. Prior to these two, the iPhone maker acquired companies such as Flyby Media, Metaio, Emotient and Faceshift to empower its AR efforts.

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