LUELLA'S TONIC

LONDON-based designer Luella Bartley has collaborated with Tonic, the socially and environmentally conscious label, to create four specially-designed Ts as part of its Every T Counts initiative. Inspired by the organisation for which it is raising money, 30 per cent of each T will go towards supporting one of four organisations; Alive & Kicking UK, Friends of Paradis des Indiens, SaveNature.org and Global Fund for Children. "I love how the proceeds from the Ts go to all sorts of different causes, from helping kids in Columbia with dental care to protecting coral reef in the Pacific," Bartley explains to WWD. Designs include the Pagan Sun, a robin, a stag and the Scary Douglas T - all in Luella's typically cool and quirky style. (March 27 2008, AM)Jessica Bumpus