Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.

13 Things That Don't Make Sense: The Most Baffling Scientific Mysteries of Our Time

Science starts to get interesting when things don't make sense. Science's best-kept secret is that there are experimental results and reliable data that the most brilliant scientists can neither explain nor dismiss. If history is any precedent, we should look to today's inexplicable results to forecast the future of science. Michael Brooks heads to the scientific frontier to meet 13 modern-day anomalies and discover tomorrow's breakthroughs.

Lincoln

In the best-selling tradition of Truman, two-time Pulitzer Prize-winning biographer David Herbert Donald offers a new classic in American history and biography - a masterly account of how one man's extraordinary political acumen steered the Union to victory in the Civil War, and of how his soaring rhetoric gave meaning to that agonizing struggle for nationhood and equality.

You Are Here: From the Compass to GPS, the History and Future of How We Find Ourselves

The story of the rise of modern navigation technology, from radio location to GPS—and the consequent decline of privacy. What does it mean to never get lost? You Are Here examines the rise of our technologically aided era of navigational omniscience—or how we came to know exactly where we are at all times. Filled with tales of scientists and astronauts, inventors and entrepreneurs, You Are Here tells the story of how humankind ingeniously solved one of its oldest and toughest problems—only to herald a new era in which it’s impossible to hide.

The Virgin Way: Everything I Know about Leadership

While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership.

One of the most popular Fortune articles in many years was a cover story called "What It Takes to Be Great." Geoff Colvin offered new evidence that top performers in any field - from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch - are not determined by their inborn talents. Greatness doesn't come from DNA but from practice and perseverance honed over decades.

Titan: The Life of John D. Rockefeller, Sr.

Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.

Economics Rules: The Rights and Wrongs of the Dismal Science

In this sharp, masterfully argued book, Dani Rodrik, a leading critic from within, takes a close look at economics to examine when it falls short and when it works, to give a surprisingly upbeat account of the discipline. Drawing on the history of the field and his deep experience as a practitioner, Rodrik argues that economics can be a powerful tool that improves the world - but only when economists abandon universal theories and focus on getting the context right.

Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Boomerang: Travels in the New Third World

The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge. The Greeks wanted to turn their country into a pinata stuffed with cash and allow as many citizens as possible to take a whack at it. The Germans wanted to be even more German; the Irish wanted to stop being Irish.

A Day's Read

Join three literary scholars and award-winning professors as they introduce you to dozens of short masterpieces that you can finish - and engage with - in a day or less. Perfect for people with busy lives who still want to discover-or rediscover-just how transformative an act of reading can be, these 36 lectures range from short stories of fewer than 10 pages to novellas and novels of around 200 pages. Despite their short length, these works are powerful examinations of the same subjects and themes that longer "great books" discuss.

Ha!: The Science of When We Laugh and Why

Humor, like pornography, is famously difficult to define. We know it when we see it, but is there a way to figure out what we really find funnyand why? In this fascinating investigation into the science of humor and laughter, cognitive neuroscientist Scott Weems uncovers what’s happening in our heads when we giggle, guffaw, or double over with laughter. While we typically think of humor in terms of jokes or comic timing, in Ha! Weems proposes a provocative new model.

The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance

A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.

Legacy of Ashes: The History of the CIA

This is the book the CIA does not want you to read. For the last 60 years, the CIA has maintained a formidable reputation in spite of its terrible record, never disclosing its blunders to the American public. It spun its own truth to the nation while reality lay buried in classified archives. Now, Pulitzer Prize-winning New York Times reporter Tim Weiner offers a stunning indictment of the CIA, a deeply flawed organization that has never deserved America's confidence.

House of Debt: How They (and You) Caused the Great Recession, and How We Can Prevent It From Happening Again

Armed with clear and powerful evidence, Atif Mian and Amir Sufi reveal in House of Debt how the Great Recession and Great Depression, as well as the current economic malaise in Europe, were caused by a large run-up in household debt followed by a significantly large drop in household spending. Though the banking crisis captured the public's attention, Mian and Sufi argue strongly with actual data that current policy is too heavily biased toward protecting banks and creditors.

To Save Everything, Click Here: The Folly of Technological Solutionism

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?

The Enlightenment: And Why It Still Matters

One of our most renowned and brilliant historians takes a fresh look at the revolutionary intellectual movement that laid the foundation for the modern world. Liberty and equality. Human rights. Freedom of thought and expression. Belief in reason and progress. The value of scientific inquiry. These are just some of the ideas that were conceived and developed during the Enlightenment, and which changed forever the intellectual landscape of the Western world.

Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills

No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.

Quiet Power: The Secret Strengths of Introverts

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet", it is to introverts that we owe many of the great contributions to society - from van Gogh's sunflowers to the invention of the personal computer.

Naked Statistics: Stripping the Dread from the Data

From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you'll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.

Algorithms to Live By: The Computer Science of Human Decisions

All our lives are constrained by limited space and time, limits that give rise to a particular set of problems. What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same constraints, so computer scientists have been grappling with their version of such problems for decades.

The Foundations of Western Civilization

What is Western Civilization? According to Professor Noble, it is "much more than human and political geography," encompassing myriad forms of political and institutional structures - from monarchies to participatory republics - and its own traditions of political discourse. It involves choices about who gets to participate in any given society and the ways in which societies have resolved the tension between individual self-interest and the common good.

The Economics of Inequality

Succinct, accessible, and authoritative, Thomas Piketty’s The Economics of Inequality is the ideal place to start for those who want to understand the fundamental issues at the heart of one the most pressing concerns in contemporary economics and politics. This work now appears in English for the first time.

Publisher's Summary

The mastermind behind Apple Computer sheds his low profile and steps forward to tell his story for the first time.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards, and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: what if you combined computer circuitry with a regular typewriter keyboard and a video screen? The result was the first true personal computer, the Apple I, a widely affordable machine that anyone could understand and figure out how to use.

Wozniak's life before and after Apple is a "home-brew" mix of brilliant discovery and adventure, as an engineer, a concert promoter, a fifth-grade teacher, a philanthropist, and an irrepressible prankster. From the invention of the first personal computer to the rise of Apple as an industry giant, iWoz presents a no-holds-barred, rollicking, firsthand account of the humanist inventor who ignited the computer revolution.

This is the memoirs of a computer engineer so the book has a lot of technical information. The author tells about growing up in Sunnyvale, California and working on creating or should I say designing a personal computer. He tells about his group of computer nerds, belonging to a computer club and the founding of Apple Computer Company. It was great to hear from Woz how many of his teachers had a positive effect on him. Helping him push ahead of his class in math and giving him self-confidence in his abilities. He also went into detail about the positive effect his father had in teaching him about physics and electronics and engineering starting at age 4. Woz says his father was an engineer. His mother encouraged and helped him with math from the first grade on. Woz states he entered every science fair all during his schooling and felt he learned a great deal from the experience.

Woz tells about his relationship with Steve Jobs and other people in his work group. Woz designed Apple I and the Apple II.

Despite the help of a co-writer, journalist Gina Smith, the book is difficult to read and is poorly written. The repetitions were what got to me. Woz says so much written about him is wrong so he just wanted to set the record straight.

The book provides an inside look at the building of Apple I and II and the founding of the Apple Company. The book is well worth the read if you are interested in the tech industry and the history of the personal computer. Patrick Lawler narrated the story.

iWoz is one of my favorite audible books of all time (on par with "Surely You're Joking, Mr. Feynman!"). Its very inspiring. I wish I could have listened to this 15 years ago while I was taking computer architecture and digital logic in college. Its nice to know about the people actually inventing and really doing the stuff you read about in textbooks.

If you are looking for a blow by blow history of Apple this is not it, which is refreshing. This book focuses on Steve Wozniak's life and what motivated him to design the first personal computer, the path that led him to that point and the path he took from that point. Steve Jobs is mentioned in the book but only sparingly where it contributes to Wozniak's narrative. Of course the book focuses on Steve's engineering life but also focuses on his relationships with his father, wives and children. Overall a very well rounded account of Steve's life and is a must read for any Apple fan, especially as a foil to the books on Steve Jobs.

This book with its seemingly endless descriptions of RAM, ROM, breadboards and soldering of circuitry appealed to my inner nerd. Woz seems like a very interesting guy. And while this book does not really tell the entire story of Apple, it does shed important light on the life of the lesser-known Steve, and provide some facts to counter some of the rumors surrounding the creation of the personal computer. I listened to this book at double speed, which made the experience extra frenetic and quirky.

If you love Apple, engineering, technology, history, or a wonderful story - you will love this book. It offers great insight into how the Apple I and II came about - including all the inventions, designs, and experiences that lead up to these moments.

I enjoyed the book immensely and is a must for anyone who owned an Apple II and/or grew up during the early days of personal computers. It really brought back some memories.

Woz should be looked at as one of the top inventor / engineers of the 20th century. He truly was brilliant when it came to implementing elegant designs. Hats off to a man who appears to have lived his life his way!

This is a very entertaining book and found it well paced. Actually had a couple of parts that had me laughing or at least grinning. The couple of slow pieces are understandable given it is a true story.

If you ever remember having problems with OS7/8 ? the book contains the answer? not surprising who?s product caused the issue (even when it was not running).

Steve Wozniak isn't a complicated man, as he'll tell you in this book. But through his genius, a ton of things we take for granted were his ideas. This is a great listen if you want to take yourself back to a time before the internet, the proliferation of personal computers and technology.

The Plus's: He really does a good job of re-creating a sense of wonder he felt as he designed the first modern personal computer. His positive attitude permeates the entire recording.

The Minus's: Lot's of engineer-speak. He does ramble on about the counter-culture of the sixties & the anti-governmental ideas. And there isn't very much about Apple Computers or Steve Jobbs here. You have to get half-way through it before he even gets to Apple.

All in all, a good read, but I would have liked a little more information about the early Apple years.

If everything I read in iWoz is true, the "other" Steve played a vital role in the development of personal computing. Clearly, the book gives Woz an opportunity to set the record straight on what he believes are inaccuracies told in other books about Apple. The story is also a great example of the value of team work, and the benefits of surrounding yourself with talented people.

If you are a tech person, and especially if you used computers in the early days of PC's, this book will be great for you. If you are not into the details of the innards of long gone computers, then you may want to pass.

This book is the personal memoir of Steve Wozniak, one of the founders of Apple Computers.

Woz fascinates me, he is an engineer at heart but he is also a teacher, a humanitarian, and a jokester. In this book he recounts his childhood experiences at science fairs, his teenage years with neighborhood friends plying practical jokes and making cool electronics, on to college, the creation of Apple, creating the US festival, becoming a 5th grade teacher, having children, and everything in between.

I got this book from Audible and Patrick Lawlor does a great job inserting passion and excitement into the text narrates the book. My limited knowledge of Woz is that he is a very excitable guy with huge passions for what he does, and that really comes across in the book.