Our Recent Posts

My first digital marketing specialism is social media. After doing research and subsequently publishing my best-selling book, The Smart Sceptic's Guide to Social Media, I've become more involved in developing frameworks and guides for social media in a B2B setting....

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social...

When was the last time you engaged and became persuaded by a set of bullet points? One reason you may not have been persuaded (apart from the potential for boredom) is that our brains are not built to retain information that is set out as bullet points on a slide. In...

We would love to support you in creating an engaging content strategy for your business. This summer, we will run a couple of contests that we hope will be fun AND provide you with FREE content strategy and marketing support. Our first contest is to name the robots of...

We are huge content fans! That's why we brought you 12 engaging content ideas for engineering companies and 12 Business Blog Ideas from London Hottest Startups. Now we would like to suggest content ideas for software companies as we work with a few of these...

The past few months have brought some anxiety about GDPR (General Data Protection Regulation), which comes into force from May 25th. We are yet to see the impact that it will have on email marketing, for instance. Some consequences will be the reduction in email...

ABOUT

YO!MARKETING

Are you a technical sector e.g. IT, Engineering, Oil & Gas or Software? Ever felt frustrated by a marketing agency that didn’t understand what you do? At YO! Marketing, you won’t be misunderstood.

We are founded by trained engineers who have worked as marketers in Fortune 500 companies. We happen to be creative at writing too. Our passion is to transform your complex ideas into engaging content.

You can find out more about our services here or Download our brochurehere

How Can We Help?

Hi there, I’m Yekemi Otaru, Director at YO! Marketing.

YO! Marketing is a strategic marketing agency based in Aberdeen city, Scotland. We work mainly with knowledge-intensive sectors such as IT, online casino with free spins no deposit required Software, Engineering and Oil &Gas.

What do we do? We help these businesses grow through four main services that we offer: Content Strategy, Content Writing, Content Coaching and Marketing Planning. In this 90-sec video, I explain more about each of these services.

Content Writing

We help you to communicate your value through strategic writing e.g. blogs, e-books, user guides and whitepapers.

Answers to Your Questions

How can content marketing help me grow my business?

They say content is king but publishing relevant high-quality content online is more than being king – it’s akin to raising an army! It creates credibility and evidence of your expertise in the field. It also improves your chances of being found by your target customer so that they come to you, not you always chasing them. A recent Hubspot research shows that regular blogging, for instance, tripled web traffic and more than quadrupled sales leads for small to medium-sized B2B companies. So, yeah, content helps your business grow.

What would it cost for me to hire YO! Marketing?

We believe marketing is an investment – obviously! We know that every marketing project is different. That’s why we offer a more bespoke service compared to traditional marketing agencies so our pricing depends on your needs. Here’s an example: We work with professional services companies to write a well-researched blog post for between £250 and £400 each month. Another client in the IT sector requires a 2,000-word e-book for their list building strategy. They also engaged with us in a content strategy workshop and then we wrote a detailed e-book that included graphic design for under £3,000. It’s well worth it considering that just one sale will make the client over £10,000. Contact us with your project idea and we will send a quote that works for you.

Who will I be dealing with at YO! Marketing?

Yekemi Otaru is the Founder and Principal Strategist at YO! Marketing. She is usually the main point of contact for new clients and she works hard to ensure that our clients get the best results possible. We also have consultants and partners that will engage with clients depending on the project requirements. We are fortunate to have experts in SEO, web and graphic design and web hosting as part of the YO! Marketing’s supporting services.

Which kinds of companies do you work with?

Our clients are from a variety of sectors in the B2B world. We deal with many IT and Software companies, Professional Services such as HR, Recruitment and Consultants as well as the Oil & Gas industry.

What are the different kinds of content that you create?

We help our clients write blog posts, e-books, whitepapers and we can also create website copy for a new website or an existing one being updated. As part of the variety of content that we can create, we often create infographics and simple videos e.g. a 60-second interview with a manager.

Our content is heavily researched so that we truly understand the industry, target audience and objective of the content we are creating.

Do I have to enter a retainer agreement?

No, you don’t need a retainer agreement with us. Our Content Strategy service is a one-off workshop and while most of our clients go on to secure a retainer agreement for Content Writing, we also have clients that require content for a specific one-off campaign.