If you report a post that worries you, your friend will get a messaging saying, “someone saw one of your posts and think you might be going through a difficult time. If you need support, we’d like to help.” They’ll then get the option to contact a helpline, receive tips or talk to a friend.

Instagram COO Marne Levine told Seventeen “We understand friends and family often want to offer support but don’t know how to reach out. These tools are designed to let you know that you are surrounded by a community that cares about you, at a moment when you might most need that reminder.”