Fans at the Professional Bull Riders event at the Nassau Coliseum in Sept. 2017 / Photo by David Winzelberg

Coliseum marks one-year anniversary with new ad campaign

By: David Winzelberg April 5, 2018Comments Off on Coliseum marks one-year anniversary with new ad campaign

It’s been a year since the newly renovated Nassau Veterans Memorial Coliseum opened its doors and its management is marking the anniversary with a new marketing campaign.

Hockey fans make their way toward the entrances of the renovated Nassau Veterans Memorial Coliseum before a preseason NHL hockey game between the New York Islanders and the Philadelphia Flyers || AP Photo

Known as NYCB Live, the arena enjoyed a fairly successful first year, hosting more than 150 events and becoming the top-grossing venue in North America for arenas with a capacity between 10,000 to 15,000 seats, as ranked by Billboardand Venues Today magazines.

The marketing campaign called Long Island Love, will highlight the pride of living on Long Island and aims to further strengthen the connection between the community and the venue, according to a statement from Brooklyn Sports & Entertainment, which manages the Uniondale arena. Ads for the new campaign will appear on Long Island Rail Road platforms, in digital and social media campaign and in local partnerships and community activities.

Upcoming events in its second year include the Longines Masters equestrian event series, concerts by U2, Tim McGraw and Faith Hill, Fall Out Boy, Kevin Hart and Elton John. Starting this fall, the New York Islanders are scheduled to play some of its games at the Coliseum, too.