The first ingredient in the food is fish meal. Fish is a reasonable quality ingredient in dog food, but we find no sign on the manufacturer's website of a guarantee that only ethoxyquin-free protein ingredients are used in this food (ethoxyquin is a chemical preservative, commonly added to fish ingredients, and that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

The main grain in the food is corn. This is a difficult to digest grain that is of limited value in dog food, and that is commonly linked to food allergies. Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". We note that this is the third ingredient, and that research at Purdue University has identified fat in the top four ingredients of dry food as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested.

The next ingredient is byproducts. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. The AAFCO definition of Chicken by-product meal is “a meal consisting of the ground, rendered, clean parts of the carcass of slaughtered chicken, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice.” Pork meat and bone meal has no specific definition, and it is unclear whether this ingredient corresponds to "pork meal" which is a decent quality ingredient, or "meat and bone meal" which is better used as fertiliser. Blood meal is a further ingredient without specific definition, but is likely to be meal made from the blood of slaughtered pigs.

Beet pulp is filler, and a controversial ingredient. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. Barley is a decent quality grain, but brewers rice is a low grade grain and byproduct.

The food contains a good range of probiotics. We note the inclusion of synthetic vitamin K, a substance alleged by some to be linked to liver problems.