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A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com

Monday, January 15, 2007

HAYDN EVANS - BUSINESS AS USUAL AT SILVERSCREEN SYDNEY

Silverscreen Sydney managing director Haydn Evans (pictured - centre - with Droga 5 USA's Ben Nott and Dave Droga at Cannes last year) assures the CB Blog that it is business as usual at the Sydney operation:

It is a sad day for the whole industry and especially for those of us in Sydney to see Silverscreen NZ wrap its last day. Silverscreen New Zealand was one of the foundation stones of the industry and Geoff Dixon has helped scores of people onto the starting blocks towards successful careers in the industry.It is a bit strange for us at Silverscreen Sydney who all worked closely with the New Zealand office on projects over the ditch as we used that office as a base when shooting there and worked with the amazing people that made it great. The dynamic of the Silverscreen Australia will obviously be different now but Silverscreen Australia has pretty much operated autonomously - it will just be a bit more so from now on. Silverscreen Sydney also benefits from being 100% focused on its advertising production business plus being small enough to adapt to creative and budget needs more easily. Directors Eden Diebel, Tracey Rowe, Michael Spiccia, David Gaddie, Alex Sutherland and Keir McFarlane are all either in production or pitching new work at the moment and there is no reason for that to change. Silverscreen Sydney is one of the most awarded companies in the region in recent years and by remaining nimble enough to adapt it will remain a successful creative business.Silverscreen Sydney will continue to represent NZ directors Nathan Price, Alex Sutherland, Robert Sarkies + internationals Martin Aamund and Thor.On a positive note I expect to be able to release some exciting positive news to you later this week which will be a nice change!