From a modest East European bakery item, the chewy and crispy circle of dough at the center of many a brunch has now been transformed into a $1,000 extravaganza.

How? Well, a hotel is New York City is about to bring back a gaudy goody first introduced 10 years ago, which contains white truffle-infused cream cheese and is sprinkled with gold leaf.

According to the Westin New York hotel in Times Square, white truffles are, ounce-for-ounce, the second most expensive food in the world after caviar. The final part of the filling is goji berry-infused Riesling jelly (whatever that is).

Carla Caccavale, a spokeswoman for The Westin, said in a statement that the $1,000 bagel made its first brief appearance in the fall of 2007, and "requests for this over-the-top bagel have come in yearly without fail."

This gold leaf-sprinkled bagel with white truffle-infused cream cheese will set you back $1,000.(Photo: Courtesy of The Westin New York at Times Square)

Caccavale said the white truffles, from the Alba area of Northern Italy, are the "star" of the bagel creation and the biggest ingredient in its price tag.

There is, however, a silver lining to sales of the gaudy golden treat — 100% of the proceeds will go to the Holy Apostle Soup Kitchen, the city’s largest emergency food program.

Tax and tip are included in the price. Phew.

The blingy bagel will be offered from Nov. 1 through Dec. 15 and must be ordered 24 hours in advance, either via 24-hour room service or at the hotel's Foundry Bar during breakfast hours.

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AP