The service would likely be a so-called skinny bundle of channels that you can stream over the internet at a cheaper cost than basic cable packages.

The WSJ report says Google wants to launch the new TV service in 2017 and would cost between $25 and $40 per month. Bloomberg first reported in May that Google was working on the Unplugged TV service as part of YouTube.

Unplugged will be separate from YouTube Red, YouTube's subscription service that lets you watch videos without ads. YouTube Red is also developing original content with online stars like PewDiePie, and Hollywood heavyweights like Dwayne "The Rock" Johnson. Some of those shows could be available on Unplugged too.

There are already a few similar services like Dish's SlingTV and Sony's PlayStation Vue. DirecTV and Hulu also plan to launch their own streaming TV services soon.

Most notably, Apple scrapped plans for its TV service after talks with media companies fell through. CBS CEO Leslie Moonves said earlier this year that talks between CBS and Apple were over.