Environmental analysis will help you understand what
is happening both inside and outside your organization and to
increase the probability that the organizational strategies you develop will appropriately reflect
your organizational environment.

Three Levels of
Organizational Environment

In order to perform an environmental analysis, you
must thoroughly understand how organizational environments are
structured. For purposes of environmental analysis, you can divide
the environment of your organization into three distinct levels:
internal environment, operating environment, and general
environment.