ICICI Direct Sub Broker / Franchise / Partner Review

ICICI Direct Sub Broker program was launched in 2003 and they introduced Remisier program in 2012. It serves Tier 1 as well as Tier 2 cities with a total of more than 1050 offices as recorded in the year 2017. To know more about the business models offered, the cost involved, the potential revenue offered and other relevant details, one can read the following article.

Type of ICICI Direct Franchise

ICICI Direct Sub Broker

This kind of partnership is offered to only an experienced candidate who has worked and served clients in financial market. Herein, the sub-brokers is required to enlarge the clientele and also serve the existing client base by assisting them in their trading/investing activities.

The sub-broker can deal in all the asset classes ranging from equity to derivatives, currency, commodities, IPOs, mutual funds etc.

ICICI Investment associate or Remisier

This model is offered to the new-comers/freshers. It does not call for any specific experience in the relevant field. What is expected from an investment associate is linking of new customers with the ICICI Direct network. Thus, an Investment associate does not assist the clients in their trading/investing activities.

ICICI Direct Sub Broker Commission or Revenue Sharing Model

Just like the other industry players, this broking house also offers a variable revenue sharing ratio which is further negotiable from case to case. Typically, at ICICI Direct, the revenue sharing ratio would be determined on the basis of business generated by the sub-broker. However, there are other secondary parameters as well like leads brought in, infrastructure investment, the experience/potential/skill set of candidate and deposit made.

Generally the ratio would range from 40% to 75%. However, this does not represent the minimum and maximum ratio, rather the average ratio. For an investment associate, this may range from 30% to 70%.

ICICI Direct Franchise Cost or Security Deposit Amount

For an investment associate, the cost would range from INR 7000 to INR 20,000 which is towards the registration fee. This is the only amount that a candidate needs to deposit i.e. no other deposit or investment is expected unlike in case of a sub-broker.

For a sub-broker, ICICI Direct expects maintaining a front office with internet connectivity to serve the clients. In certain cases, it may also call for certain security deposit wherein it identifies a threat of default.

ICICI Direct Sub Broker Offers

ICICI Direct, to promote its business relations, provides certain handsome offers. Some of these are: