STRATEGIC MANAGEMENT PROGRAM

1

This is a short tutorial on the SMP that Babson Executive Education offers. You can watch the video below to get a broader understanding of what is being offered. I have prepared some questions for you to think about while you are viewing. We can then discuss the positives of the program during our own lecture series at the university

2

Who are the main contributors to the program to give it authenticity?
When did the Babson Executive Education Program start functioning?

What is the example from Walmart that Lawrence Ring uses to show how retailing has changed in 30 years

Why do you think he uses this example in the video?

3

What are the TWO things that Ring states are fundemental to their SMP?

Why do you believe that this approach to pedagogy is important for the quality of their program?

Finally, do you feel that a program like this can help you to understand SMP more clearly?