With data analytics playing a larger role in business performance each year, the ability to visualize results has become a useful skill for anyone looking to share the results of their work or anticipate future outcomes.

Know your target audience. Before you choose a visual, answer these questions: What do you want the visual to inspire them to do/believe? What will most motivate them to do/believe that?

Never lose sight of what’s important. What will make your audience sit up and take notice? What might be most surprising to them? What is the one thing you want them to remember most?

Tailor the visual to the data. Avoid using visuals out of habit—it may be easier, but it may work against your goals. Ask yourself: Which visual will most accurately and quickly convey the main takeaway?