But, in fact, we are all collective beings, let us place ourselves as we may. For how little have we, and are we, that we can strictly call our own property? We must all receive and learn both from those who were before us, and from those who are with…

“When we come to cultural and artistic parallels [between our time and the Middle Ages] the scene proves far more complex. On the one hand we find a fairly perfect correspondence between two ages that, in different ways but with identical educational…

“There isn’t any more truth in the world than there was before the Internet or the printing press. Most of the data is just noise, as most of the universe is filled with empty space.” — Nate Silver, The Signal and the Noise…

Expectations matter. “Clients seem to get the advertising they deserve. The good ones, they’re risk takers. They’re willing to risk failures for extraordinary success. The bad clients? Fear dribbles down from the top. No one says so, in so many…

Noam Chomsky divided ignorance into either problems or mysteries. “When we face a problem, we may not know its solution, but we have insight, increasing knowledge, and an inkling of what we are looking for.” We know how to find the solution or at…

The meaning of colors does not translate metonymically in a pre-supposed context but is decoded each time within different environment. Depending on the context, red may or may not stand for love (think: red traffic light), green for nature (how about…

Brand identity is a system, and as most systems, the whole is greater than a sum of its parts. Logo, colors, imagery, layout, look and feel, typography, motion, iconography and meaning etc. – these are the fundamentals of an excellent identity system…