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Originally featured on the Hubspot Sales Blog.
Did you know in 1904, an article by Frank Hutchinson Dukesmith appeared in Salesmanship Magazine outlining the four key steps of the buyer’s journey? This journey was later named AIDA or Attention, Interest, Desire, Action.
A century later, the sales...

Originally posted on the LinkedIn Pulse.
The age old dynamic in any business = sales vs. marketing… And in a perfect world, the two groups should be working in tandem and in complete harmony with one another. Without a doubt, the ability to connect the dots between...