7 Tips For Spam-Free Music Marketing On Twitter

Over at HowToRunABand.com, Chris "Seth" Jackson is in the midst of a series of posts that comprise a "Twitter Guide for Musicians." Having recently encountered some sad Twitter spam and subsequently reading a bit of a rant by Michael Brandvold, Jackson's post on the topic seemed particularly timely and yet timeless. Spam will be with us forever but periodic reminders may help the socially savvy improve their music marketing on Twitter.

Michael Brandvold recently shared his annoyance at tweeters who jump in on conversations with off-topic requests to check out their music:

"Would you walk up to someone on the street that you have never met, that is talking to someone else and say, 'Put these headphones on and listen to my music and then can you please tell all your friends about my music?'"

Honestly, sometimes people think this is a legit maneuver but it's annoying and it makes you look bad. On the other hand, it does clear some folks from the field who are subsequently ignored as are the links to their music.

"Never lead with selling or promoting yourself. There’s plenty of time for that, and your introduction to someone is not it!"

Don't Interrupt Conversations

"When there’s a conversation going on on Twitter, and you just reply to all with a link to your shitty pop video, I just want to insult everything about you that made you ever want to become a musician."

Don't Stuff Your Tweets With Hashtags

"Another annoying behavior around hashtags is trying to make every word in your tweet into a hashtag."

Don't Send Ads Via Direct Message

"A direct message is really personal and should be about a private conversation between you and the person you are contacting."

Don't Use Hashtags In Your Bio

"When you overload your bio with a ton of hashtags and @usernames, it looks horrible, unreadable, and cheap."

Don't Broadcast, Engage!

"You promote your shows, and you promote your iTunes, and you promote your self in every way shape possible [but]...You never share something else from another band, blog, or fan."

Don't Make Untargeted Contacts

"Take a second and think before you contact someone to promote something. Find out what that person is about. Read their profile. Follow the link to their website and see what they are about."

The Bottom Line?

"The winning game is about building a great relationship with one person rather than spamming one thousand."

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7 Tips For Spam-Free Music Marketing On Twitter

Over at HowToRunABand.com, Chris "Seth" Jackson is in the midst of a series of posts that comprise a "Twitter Guide for Musicians." Having recently encountered some sad Twitter spam and subsequently reading a bit of a rant by Michael Brandvold, Jackson's post on the topic seemed particularly timely and yet timeless. Spam will be with us forever but periodic reminders may help the socially savvy improve their music marketing on Twitter.