Dynamic lifestyles have changed the habits of Venezuelan consumers, who have embraced microwaves as a convenient solution for the quick heating and defrosting of food, although cooking with this appliance remains underdeveloped. Microwaves has the potential for growth in urban centres, where consumer lifestyles are faster than in rural areas where cookers and wood stoves are still more commonly used. Despite this potential the category has experienced a decline of 38% in volume terms in 2016. Th...

Euromonitor International’s Microwaves in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Microwaves market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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