Rather than unleashing a wordy press release packed with superfluous information and how band A is the love child of band B and band C, can we do commercials that evoke Everything Is Terrible and TV Carnage mixed with some snippets of the rock product? I’d like that a whole big lot, and Purling Hiss figured that out. Glad to see these grody garage psych rockers on board with Drag City for their forthcoming Water on Mars (paging Richard C Hoagland), out March 19th. Rock and roll is the best.