Oh, the shirtlessness. R&B star Trey Songz was recently recruited to star in a commercial for Rocawear's "Evolution" cologne, and if director Anthony Madler (of nearly every Rihanna video fame) had wanted Trey to appear shirted, he obviously didn't have the heart to tell him. The topless singer reads a poem over what appears to be remembered footage of him and a similarly skimpily-clothed woman (who looks vaguely like but is probably not actually Kim Kardashian), reciting "Night turned to day, and us turned to lust...the yearn still burns, like a fire that never dies."

We're pretty sure that was the intro to Best Sex Ever on Skinemax, but we can't be positive with our current cable package.