Ethical dating service

With usernames that aren't particularly sexy - think Veganqueen and Positivelyidealist - and profile pics that would hardly qualify as arousing - a man struggling with a mud-lodged SUV in Sudan and another hunched over in a canoe in an East Indian bog - do-gooders are finding new ways of hooking up through a burgeoning crop of online dating sites.

There are humanitarian aid workers, who exchange war stories, medical advice and impassioned blog posts on subjects such as China's oppressive regime on

“The other people in this industry are all very vulgar and all about sex,” claimed Mr Wade.

“We want to cater to those who actually want relationships.

We attract members with a diverse range of backgrounds and interests, unique individuals looking for a compatible partner to share interests such as outdoor activities, musical and creative events, human and animal welfare, conservation and personal development.The start-up, which promises to “eliminate the monotony of monogamy”, claims it has tapped into the "growing trend towards polyamory", the forming of intimate relationships with more than one person.He believes that polyamory could be the “hottest new niche” in a crowded online dating market.There are raw foodists and animal-rights activists who connect on And there are "vegan vixens" and "eco warriors" who "simply want to make a better world" - and flirt - on

Speaking about this partnership, Hub People owner Michael O’Sullivan said: “The grant assistance afforded by DED/Government allowed us to de-risk an ambitious hiring and expansion strategy enabling further investment in key permanent local staff and facilities based in the Isle of Man.