09 January 2011

Press-released survey research by the US Book Industry Study Group (Student Attitudes Toward Content in Higher Education) reveals that 75% of the students surveyed preferred paper textbooks over e- versions because of "print's look and feel, as well as its permanence and ability to be resold." Much about students' evaluation of the 'worth' of different kinds of learning material (of course, this is important for the industry to know), but less about their impact on learning.

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I'm a psychologist and, having worked for many years in the design of user-centred products and services, am now Professor of User-Centred Design at University of Reading, UK.

Why Brain Attic?
In 'A Study in Scarlet' Arthur Conan Doyle wrote: "I believe that a man's brain is like a little empty attic, and you stock it with such furniture as you choose....the skillful workman will have...nothing but the tools which will help him doing his work..."
As we now know, Conan Doyle's analogy doesn't quite tell the full story of the brain but nevertheless this blog is a place for me to store notes that, if not logged here, might be forgotten.