I have a client that wants to track customers directly in Aha. They have a small handful of customers so tagging Initiatives, Features etc. to explicit customers makes sense (instead of or in addition to tagging user personas). Happy to provide more info on what they want to track if helpful.

We created a generic product and have been re purposing personas and competitors for client information. It's working fine, but it would be great if we could just add new tabs similar to personas with client defined fields / tags. Happy to share our ideas and usage if anyone wants to chat. Still hoping for this feature to be implemented though!!

What about companies we want to Partner with? I’d like to create cards for them (similar to competitors but co-opetition or ecosystem partners) complete with company information, why we collaborate/win together, weaknesses, technologies we will / can / should leverage, joint programs, etc.

I see that we COULD create a Custom Table under Division. This isn’t as visual as the Competitor Cards.

I’d like to understand how to achieve this in the short run. Any ideas?