Hype Profile // Paris Montaigne Market

Fashion Now // The World of cosmopolitan Style

If it’s good enough for Paris Hilton, who is rumored to shop here every now and then, it’s good enough for us. One of the 1000 and one things to do while in Paris is a trip over the city’s Triangle d’Or, i.e. the Golden Triangle between the Champs Elysées, Avenue Montaigne and Avenue George V – at least window shopping wise. Luxury fashion labels congregate behind grandiose entrances, leaving you dragging your jaw past fabulous yet unaffordable window displays. French people even have an expression for that: lêche-vitrine, translating window licking in English. It’s that what you’ll be doing in Triangle d’Or a lot. If it’s not only for window licking, then it’s an eldorado for fashionistas and victims of conspicious consumption. Paris’ first multi-brand designer boutique is Montaigne Market with over sixty international designers, offering seductive prêt-à-porter. You can meet the beautiful ones at the Market during Paris Fashion Weeks even at night, sipping champagne and having witty small talks over the most exclusive pieces of the next season. But even if you can’t afford that Christopher Kane leather dress at 2000 Euros, you can still evaluate who’s hot in the world capital of cosmopolitan style, even if it’s through a peephole or a shop window, respectively.