The HTC One V may be the value proposition of the HTC One family, but that doesn’t mean it’s going to be HTC’s entry-level handset for 2012. A press shot of the HTC Golf (rumored to launch as the HTC Wildfire C later this quarter) has surfaced, revealing a design very similar to the HTC One X.

While the HTC One X and HTC Golf may look alike, their specifications are polar opposites. The HTC Golf is rumored to have a 3.5-inch 480 x 320 pixel display, 512MB of RAM, 4GB of internal storage, microSD card slot, 5 megapixel camera, Bluetooth 3.0 and 802.11 b/g/n Wi-Fi. The software setup should include Android 4.0, HTC sense 4.0, Beats Audio and 25GB of cloud storage through DropBox. The processor on the HTC Golf is still unknown, but we hope it’ll pack a little more punch than the 600 MHz processor included in last year’s HTC Wildfire S.

With the price of the HTC One V coming in at less than $350, we can’t see HTC charging more than $300 for the HTC Golf. We doubt any of you are planning to purchase the HTC Golf, but it could be a huge seller for consumers who want to jump on the Android bandwagon for the same price it would cost them to buy a feature phone.

Do you think the entry-level HTC Golf fits into HTC’s new strategy for 2012?

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If bootloader unlocking via htcdev is working, and the cyanogenmod guys release cm9 for this device, why not. :D

Rherrera

Is it HTC Gold or Golf? You used both names several times in the post. Thx!

http://htcsource.com Nick Gray

Thanks for catching that. The handset’s code name is HTC Golf, but it’ll probably launch as a Wildfire device.

cthonctic

Wow, that really is low-end. But I’m a bit confused because I had understood HTC the way that they wanted to thin out their portfolio and focus on only a few devices each year.

I thought that would mean goodbye for all the Desires, Evos and Wildfires in favor of the One series and its successors. Now does this mean they will have their full conventional line-up available *plus* the One series on top? Did I miss something? (honest question)

http://htcsource.com Nick Gray

I think we’re all wondering the same thing. I’ve spoken with HTC and they keep coming back to the One story, but the fact that we keep seeing more device variant from HTC doesn’t really match what they are saying.

spazby

yea, the there is a disconnect between the message and reality coming out of HTC… maybe the messaging that they will concentrate on less number of phones is more of a medium term outlook…

http://alxrock.deviantart.com alxrock

That’s what I was saying in the last post about HTC phones. I think I’ve seen about 9 different HTC phones either leaked, upcoming, or released in just this month.
So much for focusing more on quality rather than quantity.

The set of 3 above the Golf are the HTC Desire devices (VT T328t, VC T328d, and V 328w)

omnom

Well the chinese have their own version of CDMA so HTC needed to make special phones for the Chinese market and I also heard that they are all dual sims.. so current hardware could not be used in China

CTown

Seriously, how do the Chinese get dual core phones at the same prices of these phones?:

By “these phones”, I meant entry level phones like the HTC Golf. Sorry for not making myself clear.

http://htcsource.com Nick Gray

The difference is that HTC is a publicly owned company which has sale goals to achieve and stock holders to appease. HTC’s in the game to make as much money as they possibly can while the Xiaomi phone is manufactured by a startup which have very little overhead cost and can afford to make a very small profit margin on its product.

Nate B.

I was thinking HTC was sticking with the One Series? There is no point of these devices coming in with these specs. I mean not everything has to be a beast but the 3 choices from the One series were just fine for what people want and need in a phone. You had the V, which was a mid level compared to today’s super phones and is capable of doing more then enough for the average user. The S was pretty much a high end but went with different internals and slightly lower speced numbers compared the X. They need to launch devices in categories that will last them the year. Not several devices.

anamika

USA != world.Rest of the world buy their mobile not through subsidy. Hence you need mobiles at different price points.

Toonshorty

The USA is the reason there are seven models of the same phone…

HTC: “Would you like to stock the new One X?”
Carrier: “Yes, but you need to change the processor, and the screen, and the design, and it has to be called the HTC Super Evo 3D 4G Plus Extreme with Beats Audio Pro!”

There is one Galaxy S2 in Europe, yet the USA somehow managed to create three different versions between themselves all with different hardware.

Talk about confusing the consumer.

redraider133

There would always need to be different models in the US simply because they use different technology (cdma, gsm)

alexanderharri3

At this point in time, I don’t get the point of “budget” phones. These phones are of limited power and they rarely get any sort of software update…..yet we see oodles of models of budget Android phones.

R&D savings, update savings, advertising savings, production savings, etc could be had by making the “budget” category being 9+ month old “high end” phones which will be of greater or equal power to these budget phones but the same price or cheaper (and clear out inventory). Making the older model high end phone with – a year later – mid to lower end parts is a win win.

redraider133

Maybe for developing markets? In the US it does not make sense but not everyone wants/needs to spend the money on a high end model.

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