Walmart Adds Asterisk to Logo

Wal-mart changed their logo and all the braggadocio that is going on about the simple logo change just cracks me up.

I know a lot of Trend Hunter readers work in the world of marketing/branding. That just means they are in on the joke; they get paid to agonize over typefaces and colors.

The new logo has nice round letters and the hyphen/star between Wal and Mart has been replaced with an asterisk. Whoops, the marketing people are calling that little symbol a sunburst or flower. WTF? It's an asterisk. As in Walmart* *where boomers go die, or Walmart* *bring your teeth, it's free sample day.