Best Selling Real Estate Agent Book – Available In 3 Formats

What is the STP Framework?

One of the central components of my HyperLocal HyperFast approach, the S.T.P. framework consists of three steps by which to base your business around: Segmentation, Targeting and Positioning.

These three steps for success provide you basis to get set off on the right foot! This is a tried and true approach that I used to catapult into the top 1% of real estate agents in the United States in my first year.

1. Segmenting: pick a target segment you will enjoy working with. No better way to stay 100% motivated in what you do than to have a genuine interest in it and the people you are servicing.

2. Targeting: Carefully choose the right size . Too small and you won’t be able to make a palpable enough impact; too large and you can’t make any impact at all.

3. Positioning: Pick a group that you can deliver more value to than your competitors.