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It's a funny name.

That's what my friends told me.

Agreed.

Naming a business is hard. You don't want a newborn baby to have an awkward name. On the other hand, you want that name to be blessed; you want that name to be impressive; you want that name to last eternally.

While I was looking for a room for the baby, I found that WeWork could be an ideal place where I could get almost everything I needed for nurturing the baby. The WeWork office became our incubator for the baby.

Several days later, on a beautiful Sunday morning, an idea somehow came into my mind. I said to myself, now that I will be working in a cubed-shaped office, I could just name the baby "in da cube". I named the business Indacube that morning, and the name brightened my whole day.

After a few days, when I was opening my business account at Chase bank, a private banker, Rosemary, told me "in da cube" sounds really Brooklynese because people in Brooklyn often replace the "the" sound with "da".