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HOW IT LOOKS/FEELS:This creamy, highly pigmented shade has a soft satin finish.

WHY WE LIKE IT: It's bright and saturates the lips with color, but its dewy finish keeps it from looking too shocking. Its staying power merits the price tag: The subtle sheen fades into a stain that lasts well past cocktail hour. (Topping it with a clear lip balm will revive the color when it fades.)