Ask a Shop Clerk: Will Rojas

Little Willy’s, 223 Mott St., nr. Prince St.; 646-692-6361.

Are you the store’s namesake? No. I’m referred to as Mr. Rojas here.
We don’t want people to think I’m the Little Willy.

You sell British-inspired fashion for boys. What makes the clothing British? We’re part of
Lord Willy’s next door, which sells traditional English formalwear. So this is like what Lord Willy would wear if he were a boy. We’re known for our logoed classic button-ups.

Why does a child need a $125 shirt? There are very few quality brands for boys. We try to be sophisticated yet playful while letting them express individuality.

Do you sell any casual options? Yes—polo shirts and T-shirts. Two favorite graphic tees are GENTLEMAN IN TRAINING and WHEN I GROW UP I WANT A MOUSTACHE.