Insight

Leak reveals the Apple masterplan for travel

Following the infamous leaked letter from Google indicating its vision for the travel sector, CEO Steve Jobs discloses that Apple sets out its own plan for global domination of the travel industry.

Just for fun. Following the infamous leaked letter from Google indicating its vision for the travel sector, Apple is clearly not letting such opportunities drift idly by.

Here, in a lengthy and detailed missive from CEO Steve Jobs, Apple sets out its own plan for global domination of the travel industry.

Dear Elite of the Faithful,

I am writing to you today to formalize the iX initiatives, in particular I want to make these initiatives apply to travel as the main platform plank of my last few years as your leader.

As we start the new year as one of the strongest and fastest growing IT businesses in the world, we cannot rest until we are number one in all things.

And I want to be El Gato in travel.

But things are not getting there fast enough and we have a big obstacle. It’s called Google. These guys are smart – fortunately they are just as arrogant as the Redmondians, so they will make stupid mistakes. This is almost guaranteed.

When Woz and I started Apple, we had a vision that the device and the software on that device had to be one and inseparable.

We believed – as we still do – that users were the ones to drive decisions and that innovation always comes at the hands of the user, never in the smoky backrooms of corporations and retail outlets.

We never believed in an open platform and I see no reason to change that now.

The closed platform and the resulting focus we as a company have had on the human user experience is the core to the success of Apple as a company as a brand.

Our time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking.

Don’t let the noise of other opinions drown out your own inner voice. And, most importantly, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

We must remember that there is no bigger closed shop than the world of travel – especially airlines – and there is one other distinct advantage: have you ever seen a business sector that is more stupid?