FCA Germany 2014: Sales Results Insights

Germany tops the European car market by countries with more than 3 million units, up a tiny 3%. Thanks to a strong private and car rentals and company demand, many car makers sell a big quantity of cars. This is particularly true for the local auto makers such as VW Group, which controls almost 40%, and was followed by far by Mercedes and BMW. Renault-Nissan managed to outsold Ford at its “home” market, but it was the small Japanese makers the ones to post the biggest gains year-on-year. Germans love the compact cars (with the Golf ranking first by far), but SUVs sales increased 15% mainly because of the large and small ones. FCA outperformed the market rising its registrations by 5% thanks to Jeep, which continued to grow despite it is still a very small player. The group’s share is still very low and its sales still depend a lot on the city-cars and the LCV.