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Tag Archives: marketing

Have you noticed how some “green” or “ethical” brands these days want to make you think you are helping the world or solving a big picture problem, like human rights or climate change? The sales pitch went from “this is a great product” to “buying

Across the diverse channels of fashion media authorities: blogs, magazines and opinion leaders, affiliate marketing has taken over and it’s easy to get annoyed by articles masked as advise or suggestions for women looking for love in all the wrong places. As much as I want

Because fashion is about your decisions as a consumer and about the search for identity, the following are behaviors people could find themselves guilty of when submerged in the world of fashion. PURSE ENVY Celebrities and consummate fashion bloggers have access to expensive, limited edition, ultra-top, uber-super clothes

There has been a lot written about ethical fashion and there is a growing industry devoted to inform and manufacture ethically produced clothing and accessories, but when I talk to people around my age, near where I live, California, most of whom have a college

Yes, yes, they might be retarded, self-centered, superficial and frustrated excuses fur models. But the rise of fashion bloggers tells us a lot about how consumer habits are changing and the different marketing techniques that will work in the near future. Stunning photography Even if

You love them too, don’t even try to deny it: those long legs, big sunglasses and brand name purses. The quintessence of fashion in five photos. Be honest with yourself: how often do you check your little favorite skinny girl’s blog? Once a month? Once a