Platform Strategies

15–16 November 2018

Unleash the Power of Platform Strategies

Platforms are the revolution. By operating as open ecosystems, companies like Facebook, Microsoft, American Express, and McCormick spices match suppliers of products, services, or content to consumers, and gain enormous value and market share. Now you can too. Attend BU’s 2-day, highly interactive Platform Strategies executive certificate program to walk step by step through adopting a platform strategy. Learn from renowned experts Marshall Van Alstyne, Geoffrey Parker, and Andrei Hagiu, whose insights on Platform Revolution and “Finding the Platform in Your Product” will help you:

Identify approaches to building multi-sided platforms and select the one that’s right for your firm

Analyze platform adoption at firms like Intuit QuickBooks and MakerBot

Figure out how to jump-start your platform and make vital decisions on openness, governance and pricing