Posts Tagged: Bread Baking App

I’ve been fascinated by the digital world and the way it’s shaping not only the way content is spread through our culture but the content itself. I was eager to embrace blogging, thanks to Meg Hourihan and her husband. I’ve created two innovative cooking apps for smart phones, Ratio and Bread Baking Basics, with the hopes of making cooking easier and more fun for people—and there’s more to come, thanks to Will Turnage. I hope to introduce a top-secret “e-project” in the fall. One of the things I’m most excited about is the fact that the new media gives more control to the people who make things and takes away some of the power from the companies that once managed and distributed what other people made. This has beneficial and also dangerous repercussions, but I look at Read On »

Baking bread is one of the oldest forms of cooking, fundamental to civilization and satisfying to the individual soul. Is it because baking bread is so powerful that so many fear it, feel that it’s beyond them? Baking bread is easy and and its pleasures are deep, not just for the one baking but for everyone in the house. The smells of baking bread are a natural analgesic and stress reliever, the bread itself nourishing. This fall, talking with my partner in digital productions Will Turnage (by day, Will is the upstanding VP of Technology and Invention at R/GA, a digital ad agency—I want to be a VP of Invention!; by night he’s a digital Mr. Hyde), about what kind of App to do next, we looked to the iPad because tablets are the future, Read On »