June 25, 2013 - Today, the Guinness World Record for the "Most people using mouthwash simultaneously" was broken by Colgate at 12:30 p.m. EDT in New York's Times Square. 1,142 consumers, along with TV host and actress, Stacy Keibler, simultaneously swished with new Colgate Total Advanced Pro-Shield Mouthwash while supporting Make-A-Wish, an organization that creates thousands of life-changing moments by granting the wishes of children with life-threatening medical conditions.

"It was a pleasure to witness and help break a Guinness World Records record with Colgate Total Mouthwash as a part of today's 'A Wish For A Swish' event, which helped support Make-A-Wish, an organization very close to my heart," said Stacy Keibler.

To celebrate the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate teamed up with Make-A-Wish to encourage consumers to "swish" for a difference. As part of "A Wish For A Swish", Colgate donated $1.00 (USD) to Make-A-Wish for every participant in attendance. Colgate will continue its support by donating $1.00 (USD) for every "post-swish" smile uploaded to the Colgate Facebook page (www.Facebook.com/Colgate) until Monday, July 1 with a minimum donation of $50,000 up to a maximum of $60,000.

"On behalf of the wish kids we serve and their families, we are so thankful for the generous support of Colgate and everyone who participated in the 'A Wish for a Swish' event," said David Williams, president and CEO of Make-A-Wish America. "Thank you to those who attended today's record attempt and to the consumers who continue to upload smiles online. Because of your help, we'll be able to create many more smiles on the faces of wish kids around the country."

"We're thrilled that we made a big splash with the launch of Colgate Total mouthwash by breaking a Guinness World Records record while supporting Make-A-Wish," said Philip Durocher, Vice President & General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. "At Colgate, we believe in happy, healthy smiles. Along with Colgate Total toothpaste and toothbrush, adding Colgate Total Advanced Pro-Shield Mouthwash to your oral care routine is a simple step to achieve a happy and healthier mouth."