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Doing Good Things, Together.

We're making a better world for this generation and ones to come.

Every handprint tells a
story.

In 1998,
Hyundai and a group of New England-area dealers joined the fight against
pediatric cancer by supporting a local initiative to support the Jimmy
Fund at
the Dana-Farber Cancer Institute. This activity quickly grew nationwide
and
soon became Hyundai Hope On Wheels (HHOW). HHOW is a 501(c)(3) nonprofit
organization, that is committed to helping kids fight cancer. The goals
of the
organization are to fund research and to create awareness for childhood
cancer.
Hyundai Motor America and its more than 830 dealers and customers
support the
cause with a donation from every new vehicle sold.
In 2017, HHOW
surpasses $130 million in life-time donations to pediatric cancer
research in
the United States.

Why pediatric cancer?

Hyundai and
its dealers are committed to Better products, Better service, and a
Better
society. Through acts of better, we donate to charitable efforts in
order to
benefit society. Kids are the future and they deserve every
opportunity
to grow, play and learn in a world free of pediatric cancer. Every 36
minutes a
child is diagnosed with the disease in the U.S. Despite advancements in
research, one in five diagnosed will not survive. Pediatric cancer is
the
leading disease and cause of death for U.S. children. At HHOW, our goal
is to
fund pediatric cancer research, to drive innovative research and to
create new
discoveries that increase the survival rates of those with the disease.

Why
funding research matters?

As recent
as the 1950's, a diagnosis of pediatric cancer has an almost always
certain
outcome and very few children survived. Due to advancements
technology,
improvements in data analysis, and research collaboration, today nearly
80% of
pediatric cancers can be cured. The survival rate, while good, does not
tell
the entire story. Many forms of pediatric cancer remain high risk for
children
and have shown little progress. And the harmful side effect for far too
many
kids, take a severe toll on their bodies. The goal of research is to
improve
cures and to improve care for children diagnosed with the
disease.

You may be
shocked to discover that less than 4% of federal research funding for
cancer is
designated for pediatrics. Without necessary funding, potentially
life-saving
research and new treatment therapies will go undone. We believe that
these
young childhood-cancer fighters deserve a chance, and HHOW is funding
research
in pursuit of a cure.

Why HHOW Research Grants?

HHOW has
quickly become recognized as a leader in funding of pediatric cancer
research
in the U.S. More than 780 grants have been awarded over the past 19
years. In
fact, there are over 280 HHOW research projects currently underway. For
2017,
we will announce an additional 68 pediatric cancer research grants. A
HHOW
research grant is awarded to an institution that is member of the
Children's
Oncology group of America (COG) and the doctor-researcher within these
institutions is doing research in pediatric oncology, which has a
translational
benefit to patients. Grant applicants are invited to submit a research
proposal
once a year. These proposals are peer-reviewed by a scientific panel and
funded
grants are selected based on their innovation to the field and ability
to have
the greatest impact on improving cures. There are 4 HHOW grant
categories:

1.The Hyundai Impact Award
($50,000): a one-year
grant awarded to the pediatric cancer oncology department at children's
hospitals in the U.S. Funds may be used to provide programmatic support
or
clinician for patient care at the center.

2.The Young Investigator Grant
($150,000): a
two-year grant, which is peer-reviewed and competitively selected. The
grant
supports the work of a pediatric oncologist, who is within his/her first
7
years of practice at an academic institution and is doing translational
research.

3.The Hyundai Scholar Hope Grant
($250,000): a
two-year grant, which is peer-reviewed and competitively selected. The
grant
supports the work of a pediatric oncologist, who is an MD
physician-researcher
at any level of his/her career at any COG member institution and is
doing
translational research.

4.The Hyundai Quantum Award ($1
million): a
four-year grant, which is for a peer-reviewed and competitively
selected. This
grant is awarded to a pediatric oncologist, who is an MD
physician-researcher,
for advanced research projects that focus on high risk pediatric cancers
with
low survival rates.

Why
handprints?

Each
year HHOW visits children's hospitals across the U.S. to donate funds
and raise
awareness. During the event, we host our signature "Handprint Ceremony"
which
captures each child's handprint in paint. These handprints are placed on
Hyundai cars that travel across the country to build colorful awareness
of the
program.

Because
there is
nothing more personal than a handprint, each is distinctive in its own
way.
Whether it's completing a round of chemo, celebrating a beautiful new
head of
hair or receiving a clean bill of health, one child's milestone can be
another's symbol of hope. And these handprints serve as our
symbol.

Why
do we fight to End Childhood Cancer?
It's all about the kids. No child ever deserves to hear the words 'you
have
cancer.' HHOW is dedicated to supporting pediatric cancer research that
finds
innovative approaches, creates discovery, and improves care for children
fight
cancer. Working together with the physician-research community, we seek
to find
a day when no child loses his/her fight with cancer again.

In 2017, Hyundai Hope On Wheels will reach $130 million in donations to
pediatric cancer research. In the years to come, we will continue to
award
additional grant dollars and to create greater awareness for the
disease. And,
we invite you to join our journey and help spread the word through your
direct
participation, personal involvement and social media activities to
increase
awareness.

Being a good neighbor.

More than anything, a neighborhood is about people. That is why we are
committed to building strong neighborhoods together with our community
partners. At Hyundai we strive to be a good neighbor in the communities
in which we do business and operate.

Bright ideas: Every child graduates.

With our help, students across the country are exceeding expectations
and becoming a new generation of leaders. We are helping America's
future by providing the next generation the tools and resources they
need to become successful citizens and professionals. This means more
scholarships for college, professional development resources, and
educational summits.