Scott from Mattel has posted some further details about the 2010 Mattel San Diego Comic Con Exclusives after the first round of exclusives have been revealed:

Hey toy fans,

Part 1 of what will be a 2-part story on Mattel’s SDCC exclusives just aired on G4’s Attack of the Show. Big thanks to Blair and the whole AOTS crew, who were a pleasure to work with.

Since not all the sound bites made it into the final aired cut, here are a few more tidbits on the exclusives revealed thus far:

Mo-Larr vs. Skeletor.

This box set will be $40.00 both at SDCC and on MattyCollector.com after the show (no change to product). Mo-Larr will come with all his tools including his drill and his floss. Skeletor features a new toothless face and comes with his Havok Staff, Power Sword and half Power Sword. The pack out is truly epic as designed by Ray Makowski. It includes Skeletor’s massage chair and magazine collection as chip art. Also features brand new bios supplied by the gang at Robot Chicken!

Orko (with Prince Adam)

So here is the first of our SDCC items that will be different after the show. The version of Orko at SDCC will feature color change when you dip him in warm water. His magic book also show the SDCC logo in hot water. The version sold on MattyCollector.com after the show will not be color change (on Orko or the book) but both version will include his stand, wand and book as well as a pack in Prince Adam with two heads (He-Man and new Prince Adam smirk) as well as a purple Power Sword and half purple Power Sword.

The bio on the back belongs to Orko as this is his figure. Adam is his accessory! The only difference between the SDCC version and the MattyCollector.com version is the color change feature. $25.00

A lot of fans have asked "why Orko for SDCC?" Well, simple. We chose Orko because we wanted to go with a more ‘A’ list MOTU character who would draw in fans otherwise unfamiliar with the current line. In the past our SDCC items have been a bit more obscure in character selection so we deliberately went the other way this year. Also, since Orko was larger then a "standard" accessory we had no way to fit him into a monthly $20.00 figure structure. But by pairing him with Adam we could do a unique structure for a unique price ($25.00) at the show. One of the whole points of an SDCC item is to get PR for a line and to do an item that wouldn’t fit into the standard line due to size, theme etc… This fit the bill in a lot of ways!

Plastic Man

Plasti comes with a ton of accessories and does everything plastic can do. He has standard arms, stretchy arms, snap on stretch parts like a fly swatter and paddle ball. He also has a snap on bendy neck piece and a spring snap on leg piece.

And only at SDCC you can get Plastic Man as a suit case (similar to Gleek). you can even snap on his arms and head to the suitcase as if he has been "shopping at SDCC". Open the case up for an extra surprise.

Plastic Man will be on MattyCollector.com after the show, but the suitcase is only a gift with purchase at SDCC. $20.00

Starro DC 75th pack.

The grand daddy of our SDCC items for this year. This pack is a recreation of the classic Brave and the Bold cover and features light and sounds as well as the voice of Batman actor Kevin Conroy. Each figure in the set has a recorded description just like a museum display with Kevin describing the origin of each character. It is an incredible package designed by Frank Varela.

And as a bonus, only at SDCC will you get a polly bag set of four 6" scale Starro Spores that work with most DCUC action figures! The Starro Spores are only available at the show as a gift with purchase! $50.00

We’ll have more SDCC exclusives to reveal Thursday night and the whole list (including some not on the show) will be up on MattyCollector.com on Friday.

Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.
In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.
He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.
In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.
Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com,
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.
But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.