content assets

Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.

As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.

For many years, traditional businesses have had a systematic set of processes and practices for deploying, operating and disposing of tangible assets and some forms of intangible asset. Through significant growth in our inquiry discussions with clients, and in observing increased attention from industry regulators, Gartner now sees the recognition that information is an asset becoming increasingly pervasive. At the same time, CDOs and other data and analytics leaders must take into account both internally generated datasets and exogenous sources, such as data from partners, open data and content from data brokers and analytics marketplaces, as they come to terms with the ever-increasing quantity and complexity of information assets. This task is clearly impossible if the organization lacks a clear view of what data is available, how to access it, its fitness for purpose in the contexts in which it is needed, and who is responsible for it.

Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible.
This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn:
The critical role DNS plays in the user experience
The failure and outage risks of relying on a single DNS solution
The major resiliency and performance differences between unicast vs anycast addressing
Criteria for evaluating a managed DNS service provider
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"Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible.
This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn:
• The critical role DNS plays in the user experience
• The failure and outage risks of relying on a single DNS solution
• The major resiliency and performance differences between unicast vs anycast addressing
• Criteria for evaluating a managed DNS service provider
Download Now!
"

Today, many enterprises are struggling to manage their printing environments to ensure efficiency, security, and control. This problem has created one of the fastest-growing trends in printing today: managed print services (MPS). While keeping data safe is a growing concern for all companies, MPS software has no access to the content being printed, faxed, or scanned. Read this white paper to learn how MPS helps to protect and control printed assets and can play a big role in ensuring sensitive documents don't end up in the wrong hands.

The face of corporate learning has changed. It is no longer possible to develop your human capital with a single approach. Today’s corporate environment calls for out-of-the-box thinking, incorporating the advantages of many types of learning to benefit your company’s single biggest investment: your people.
This handy guide will help you navigate the growing number of learning solutions and equip you with eight must-ask questions as you develop your learning program.

Discover how publishers, newspapers, studios, and broadcasting companies are using SAP solutions to automate the processes involved in acquisition and exploitation of content assets. They can accurately capture rights and effectively manage royalty processing for higher profits and better relationships.

59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce,
webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.

Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals.
Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers.
Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev

Information management, which includes both data and content management, is an essential building block for Service-Oriented Architecture (SOA). By taking a service oriented approach to information, you can achieve much greater value from your information assets.

The real test of any SAM system goes beyond creating a one-time Effective Licensing Position (ELP) for a given software publisher. To be truly valuable, the SAM solution has to have the ability to manage change.
Being able to work from a dependable list of software that has been approved by, and which also serves the business, means that finite IT & SAM resources are not wasted through the support of legacy software that might be deemed redundant, and should keep a company on track technically by not becoming dependent on aging software.
This 10 –Minute Guide from SAM experts at Snow Software will show how to establish and maintain a Software Catalog for the purpose of ensuring that your software estate remains relevant and fit for its business purpose.

In a perfect world, managing the discovery of software assets, the capture of license entitlements and optimization of an organization’s software usage and compliance situation would be a single-click operation. Unfortunately, the world is not perfect and those charged with managing an organization’s software compliance, availability and expenditure face a number of challenges that can easily derail a Software Asset Management (SAM) program.
This paper from the SAM experts at Snow Software investigates some of the major challenges facing SAM managers and IT executives and highlights how to build a successful strategy to overcome them, ensuring the SAM program delivers true value to the business.

From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.