Last night I attended the Jacksonville SCORE Chapter’s Achieve Your Business Dream workshop series on Marketing. The presenters, Mary Habres from Encore Perception Marketing and Elizabeth Pampalone from Jax Computer Chic, spoke to hopeful or brand new entrepreneurs about marketing strategy. While the ladies shared a lot of great information for the newbies, Mary’s presentation, in particular, got…

I can sing the praises of Google Analytics all day long…but there are a few places where it falls short. Outbound link tracking is one of those places. For websites that rely on outbound linking to sponsors, partners, etc., it’s crucial to have the statistics for those sponsors/partners to back up the validity of said partnership….