Researchers used Google Trends data from the show when it was released in March through April 18 and found since the show’s premiere, suicide-related searches went UP by 19%. Searches for “how to commit suicide” went up 26%, “commit suicide” increased 18% and “how to kill yourself” went up by 9%.

The good news is that the show also helped spike searches for “suicide prevention” which went up 23%. “suicide hotline number” also increased 21% percent.

Researchers can’t measure if these searches actually led to deaths by suicide but Dr. John Ayers, who lead the study told Global News, “The data shows that 13 Reasons Why isn’t fit for public health. Even though it’s causing somewhat of an increase in suicide awareness and people seeking information on how to prevent suicide, we saw an increase in searches on how to commit suicide, literally, how to have a painless suicide.”