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Liv Sandberg

CEO, Starcom Sweden

Liv joined Starcom Sweden in 1998 and has held many positions, including media and communications director, creative director, group client service director and COO. Between 2011 and 2012, she was part of the Global Product Committee. Prior, she was head of the Nordic research and planning department at MTV Nordics and Nickelodeon. During Liv’s time with Starcom the agency has grown from an independent local entity to the leading agency in Sweden, both in size and in creative reputation.

Liv is also author of the book “The Me We Generation” and is a frequent speaker at external seminars, such as Stockholm Media Week and Medievalsdagarna. She has jury experience as jury chairman, Swedish Media Publishers' Association, “Årets Dagstidning” 2011, from Stockholm Media Award 2009 and 100-wattaren in 2007 and was part of the Cannes Media Lions jury in 2012.