Raley's teams up with Sunkist to Take A Stand for charity

July 16, 2013

This summer, Raley's is partnering with Sunkist Growers and Edge Sales & Marketing to help families teach kids how to Take A Stand for their favorite charity.

Near the Sunkist lemon displays at all Raley's, Bel Air and Nob Hill stores, customers can order a Sunkist lemonade stand to set up in their neighborhood to benefit their favorite cause. Since 2004, Sunkist's Take A Stand promotion has encouraged and recognized more than 65,000 kids' support of charity. Through the program, which runs through Labor Day, customers can order a Sunkist lemonade stand with their smartphone or by texting a code right in the produce section.

"The Take A Stand program provides a fun, creative and educational way for children to learn the importance of giving back to their community," Julie DeWolf, director of retail marketing for Sunkist, said in a press release. "We're pleased to bring this program to Raley's customers and look forward to helping families squeeze some fresh inspiration into their summer fun."

"Giving back to the community is important to us at Raley's," Jennie Teel-Wolter, community relations manager for Raley's, added in the press release. "We are excited to work with Sunkist this summer to encourage children to identify and Take A Stand for a cause they believe in."

The program also benefits a cause close to Raley's heart — Food For Families. The company started Food For Families — a non-profit program that helps feed thousands at food banks in the communities it serves — in 1986. Customers donate to the cause and 100 percent of their donations go to their local food bank. With the purchase of every two-pound bag of Sunkist lemons, Sunkist is donating 25 cents to Food For Families, up to $10,000.

Customers can order their own lemonade stand by visiting the produce section of Raley's and following directions on the Sunkist Take A Stand poster.

To learn more about the Take A Stand program, including delicious lemonade recipes, tips on picking a charity, decorating your stand and tracking sales, visit http://www.sunkist.com/takeastand/.