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Karishma Kappor sizzles at Mayyur Girotra store launch

Young and fast emerging
couturier Mayyur R Girotra known for his stunning skills with the jamavar
fabric, celebrated the opening of his flagship store in Mumbai, reportedly with
a preview evening hosted over exotic cocktails and canapés.

The inaugural collection of
the Mumbai store highlights the use of Jamavar, Zardosi, Resham, Checkenkari
embroideries in contemporary design with each being a collector’s piece.

According to reports, the launch
saw Karisma Kapoor, Sunny Leone, Amrita Rao, Terence Lewis and Anjana Sukhani,
in signature looks by the designer.

Karisma dressed in a black
and gold outfit by the designer, was quoted saying, “Mayyur’s creations give
you a taste of authenticity and heritage.”

The Victorian era majestic
cuts, inspired from the rich architectural heritage and traditional thread work
of North India were admired by one and all.

In 2009, he launched his
label and earned the title — King of Jamavar.

A young designer Mayyur
Girotra weaves together extravagance and expert design to concoct a diverse
collection of Indian bridal couture fit only for the royals. As a fashion designer,
he breaks free from conventions and webs a magic with his work in Indian
dressing. It can be anything from asymmetrical embroidered coats with pencil
trousers to girdled fishnet skirt with an embellished corset blouse.

The designer has conducted
months of extensive research on royal architecture with perfection and has
studied threadwork in places such as the City Palace of Jaipur, Fatehpur Sikri,
Amir fort, and many more which have influenced the irresistible gowns and
lehengas created by him.

Apart from mastering the
traditional work along with contemporary designs, recently he has come up with a
fusion collection for the young Indian women. He is constantly innovating his
own style to meet the growing demands of the sensitive Indian buyer, not only
within the country but outside it, too.

Before the launch, Mayyur’s
official FB page posted, “Today, with all my loved ones, I would like to share
a dream. A dream, long cherished, and focused onto for the longest times I
remember. A dream that turned into reality.. My flagship store in Mumbai.. With
all humility I share the opening of Mayyur R Girotra Couture in Khar West,
Mumbai. Deep in gratitude, and on seventh heaven in being, looking forward to
your continual good wishes and blessings.”