Novell Vibe: Chaos ensues when communications breaks down

Published on May 18, 2011.

To promote Novell's new enterprise workforce collaboration tool called Vibe, PJA Advertising, Boston, developed the Novell Vibe “Social Getworking” integrated campaign. With humorous online videos, Flash banners and a cool new social “Dream team” application, the campaign dramatizes what can go wrong when collaboration breaks down. A Business Marketing Association of New York City ACE Award winner.
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