Meet Derse’s Own Mixologist, of Mixed Reality that is, Adam Carnes!

AUTHOR: Derse / January 30, 2019

Our experts at Derse are always ‘on point’ so we asked them what they foresee being ‘on trend’ in 2019.

Adam Carnes, Senior Customer Experience Designer for Derse, hones in on the importance of creating the right atmosphere to spark connections,

“WHEN GUESTS VISIT YOUR TRADE SHOW OR EVENT SPACE, THEY ARE STEPPING INTO YOUR BRAND.”

Modern marketing is about relationships and emotion – being distinctive, authentic, and engaging in order to build loyalty. When guests visit your trade show or event space they are, in a sense, visiting the home of your brand. It’s an important step in the relationship. Like having friends over. An opportunity to acknowledge, impress, trust, and be trusted. To develop a depth of intimacy you would not otherwise enjoy.”

We have to agree, when it comes to successful face-to-face marketing programs, it really is all about the experience and the people.

Don’t miss out on the opportunity to learn how trade show experiences that mix virtual and augmented reality can result in captivating and memorable engagement.

Adam Carnes

augmented

brand

engagement

EXHIBITORLIVE

experience design

memorable

Mixed Reality

trade show

virtual

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Derse

BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.