The book includes examples from the 1960s through to the 1980s, but focuses on posters produced during Mikhail Gorbachev's campaign initiated in 1985. These posters attempted to sober up Soviet citizens by forcing them to confront the issues associated with excessive alcohol consumption. This government-led urgency allowed the poster designers to present the anti-alcohol message in the most graphic terms: they depicted drunks literally trapped inside the bottle or being strangled by "the green snake."

Their protagonists are paralytic freeloaders and shirkers who always neglect their families, drive under the influence, produce substandard work, are smashed when pregnant and present a constant danger to fellow citizens. A two-part essay by renowned cultural historian Alexei Plutser-Sarno attempts to explain, from a Russian perspective, the reasons behind this phenomenon.

The Playful Yet Sobering Anti-Alcohol Posters of the Soviet Union: A new book from Fuel features previously unpublished anti-alcohol posters from the 1960s to '80s in the Soviet Union.... Like previous publications by Fuel, the design and publishing duo of Damon Murray and Stephen Sorrell, it's a lovingly crafted tribute to an obscure artistic genre, following their explorations on such topics as Soviet space dogs and Soviet bus stops.--Allison Meier "Hyperallergic " [These] anti-alcohol posters are diverse in their graphics... popping with clever visual metaphors.--Allison Meier "Hyperallergic " Diverse in their graphics... popping with clever visual metaphors.--Allison Meier "Hyperallergic "