Slideshows by User: richardbagnallhttp://www.slideshare.net/
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Sat, 13 Sep 2014 01:32:52 GMTSlideShare feed for Slideshows by User: richardbagnallMetrics that Matter - Why PR is measuring the wrong things and what to do about ithttp://www.slideshare.net/richardbagnall/metrics-that-matter-why-pr-is-measuring-the-wrong-things-and-what-to-do-about-it
metricsthatmatter-richardbagnallpraxis2014-140913013252-phpapp01 Richard Bagnall’s Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today’s world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.]]>
Richard Bagnall’s Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today’s world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.]]>
Sat, 13 Sep 2014 01:32:52 GMThttp://www.slideshare.net/richardbagnall/metrics-that-matter-why-pr-is-measuring-the-wrong-things-and-what-to-do-about-itrichardbagnall@slideshare.net(richardbagnall)Metrics that Matter - Why PR is measuring the wrong things and what to do about itrichardbagnallRichard Bagnall's Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today's world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.<img src="//cdn.slidesharecdn.com/ss_thumbnails/metricsthatmatter-richardbagnallpraxis2014-140913013252-phpapp01-thumbnail-2.jpg?cb=1410572177" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Richard Bagnall&rsquo;s Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today&rsquo;s world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.

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7860//cdn.slidesharecdn.com/ss_thumbnails/metricsthatmatter-richardbagnallpraxis2014-140913013252-phpapp01-thumbnail-2.jpg?cb=1410572177presentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Measuring social media #PRShow13http://www.slideshare.net/richardbagnall/measuring-social-media-prshow-2013
measuringsocialmedia-131126162002-phpapp01 These are the slides from Richard Bagnall’s presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC’s social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government’s digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall]]>
These are the slides from Richard Bagnall’s presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC’s social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government’s digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall]]>
Tue, 26 Nov 2013 16:20:02 GMThttp://www.slideshare.net/richardbagnall/measuring-social-media-prshow-2013richardbagnall@slideshare.net(richardbagnall)Measuring social media #PRShow13richardbagnallThese are the slides from Richard Bagnall's presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC's social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government's digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall<img src="//cdn.slidesharecdn.com/ss_thumbnails/measuringsocialmedia-131126162002-phpapp01-thumbnail-2.jpg?cb=1385519679" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These are the slides from Richard Bagnall&rsquo;s presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC&rsquo;s social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government&rsquo;s digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall

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13531//cdn.slidesharecdn.com/ss_thumbnails/measuringsocialmedia-131126162002-phpapp01-thumbnail-2.jpg?cb=1385519679presentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Dircom social media measurement sessions: Madrid & Barcelona 2013 by Richard Bagnallhttp://www.slideshare.net/richardbagnall/dircom-sessions-madrid-barcelona-2013-problems-solutions-to-measuring-social-media-by-richard-bagnall
dircomaccesoconferencemadridbagnall10-131121014358-phpapp01 The changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.]]>
The changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.]]>
Thu, 21 Nov 2013 01:43:58 GMThttp://www.slideshare.net/richardbagnall/dircom-sessions-madrid-barcelona-2013-problems-solutions-to-measuring-social-media-by-richard-bagnallrichardbagnall@slideshare.net(richardbagnall)Dircom social media measurement sessions: Madrid & Barcelona 2013 by Richard BagnallrichardbagnallThe changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.<img src="//cdn.slidesharecdn.com/ss_thumbnails/dircomaccesoconferencemadridbagnall10-131121014358-phpapp01-thumbnail-2.jpg?cb=1384998709" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.

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6150//cdn.slidesharecdn.com/ss_thumbnails/dircomaccesoconferencemadridbagnall10-131121014358-phpapp01-thumbnail-2.jpg?cb=1384998709presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1CIPR PR & social media measurement & tips for winning an award Gorkana's Richard Bagnall (@richardbagnall) Jan 2013http://www.slideshare.net/richardbagnall/cip-pr-social-media-measurement-tips-for-winning-an-award-gorkanas-richard-bagnall-jan-2013
ciprprsocialmediameasurementtipsforwinninganaward-gorkanasrichardbagnalljan2013-130131162947-phpapp02 The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening. ]]>
The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening. ]]>
Thu, 31 Jan 2013 16:29:47 GMThttp://www.slideshare.net/richardbagnall/cip-pr-social-media-measurement-tips-for-winning-an-award-gorkanas-richard-bagnall-jan-2013richardbagnall@slideshare.net(richardbagnall)CIPR PR & social media measurement & tips for winning an award Gorkana's Richard Bagnall (@richardbagnall) Jan 2013richardbagnallThe CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening. <img src="//cdn.slidesharecdn.com/ss_thumbnails/ciprprsocialmediameasurementtipsforwinninganaward-gorkanasrichardbagnalljan2013-130131162947-phpapp02-thumbnail-2.jpg?cb=1359649876" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation &amp; I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening.

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11660//cdn.slidesharecdn.com/ss_thumbnails/ciprprsocialmediameasurementtipsforwinninganaward-gorkanasrichardbagnalljan2013-130131162947-phpapp02-thumbnail-2.jpg?cb=1359649876presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Cipr social summer measuring social media - richard bagnallhttp://www.slideshare.net/richardbagnall/cipr-social-summer-measuring-social-media-richard-bagnall
ciprsocialsummer-measuringsocialmedia-richardbagnall-120430204926-phpapp02 These are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter ’Measuring social media’ in the forthcoming book "The CIPR Guise to Social Media".]]>
These are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter ’Measuring social media’ in the forthcoming book "The CIPR Guise to Social Media".]]>
Mon, 30 Apr 2012 20:49:24 GMThttp://www.slideshare.net/richardbagnall/cipr-social-summer-measuring-social-media-richard-bagnallrichardbagnall@slideshare.net(richardbagnall)Cipr social summer measuring social media - richard bagnallrichardbagnallThese are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter 'Measuring social media' in the forthcoming book "The CIPR Guise to Social Media".<img src="//cdn.slidesharecdn.com/ss_thumbnails/ciprsocialsummer-measuringsocialmedia-richardbagnall-120430204926-phpapp02-thumbnail-2.jpg?cb=1335854237" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter &rsquo;Measuring social media&rsquo; in the forthcoming book &quot;The CIPR Guise to Social Media&quot;.

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8760//cdn.slidesharecdn.com/ss_thumbnails/socialmediaresults-prcomms-111202051242-phpapp02-thumbnail-2.jpg?cb=1322803181presentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Social Media in B2B Communicationshttp://www.slideshare.net/richardbagnall/social-media-in-b2b-communications
final-socialmediainb2bcommunicationsprmomentconferencesept292011-110930121448-phpapp02 These are the slides I delivered to PRMoment.com’s latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group]]>
These are the slides I delivered to PRMoment.com’s latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group]]>
Fri, 30 Sep 2011 12:14:46 GMThttp://www.slideshare.net/richardbagnall/social-media-in-b2b-communicationsrichardbagnall@slideshare.net(richardbagnall)Social Media in B2B CommunicationsrichardbagnallThese are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group<img src="//cdn.slidesharecdn.com/ss_thumbnails/final-socialmediainb2bcommunicationsprmomentconferencesept292011-110930121448-phpapp02-thumbnail-2.jpg?cb=1317385083" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These are the slides I delivered to PRMoment.com&rsquo;s latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica &amp; Gorkana Group

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18042//cdn.slidesharecdn.com/ss_thumbnails/final-socialmediainb2bcommunicationsprmomentconferencesept292011-110930121448-phpapp02-thumbnail-2.jpg?cb=1317385083presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Moving towards social media measurement global standards richard bagnall metricahttp://www.slideshare.net/richardbagnall/moving-towards-social-media-measurement-global-standards-richard-bagnall-metrica
movingtowardssocialmediameasurementstandards-richardbagnallmetrica-110609063600-phpapp01 Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC’s 3rd European Summit on PR Measurement in Lisbon 8th June 2011.]]>
Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC’s 3rd European Summit on PR Measurement in Lisbon 8th June 2011.]]>
Thu, 09 Jun 2011 06:35:59 GMThttp://www.slideshare.net/richardbagnall/moving-towards-social-media-measurement-global-standards-richard-bagnall-metricarichardbagnall@slideshare.net(richardbagnall)Moving towards social media measurement global standards richard bagnall metricarichardbagnallRichard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC's 3rd European Summit on PR Measurement in Lisbon 8th June 2011.<img src="//cdn.slidesharecdn.com/ss_thumbnails/movingtowardssocialmediameasurementstandards-richardbagnallmetrica-110609063600-phpapp01-thumbnail-2.jpg?cb=1307607980" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC&rsquo;s 3rd European Summit on PR Measurement in Lisbon 8th June 2011.

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16150//cdn.slidesharecdn.com/ss_thumbnails/movingtowardssocialmediameasurementstandards-richardbagnallmetrica-110609063600-phpapp01-thumbnail-2.jpg?cb=1307607980presentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1The challenges of measuring social media - prmoment.com presentationhttp://www.slideshare.net/richardbagnall/the-challenges-of-measuring-social-media-prmomentcom-presentation
thechallengesofmeasuringsocialmedia-prmoment-101125115117-phpapp02 Why is social media monitoring and measurement important to today’s PR professional and what are the challenges to monitoring and measuring it?]]>
Why is social media monitoring and measurement important to today’s PR professional and what are the challenges to monitoring and measuring it?]]>
Thu, 25 Nov 2010 11:44:23 GMThttp://www.slideshare.net/richardbagnall/the-challenges-of-measuring-social-media-prmomentcom-presentationrichardbagnall@slideshare.net(richardbagnall)The challenges of measuring social media - prmoment.com presentationrichardbagnallWhy is social media monitoring and measurement important to today's PR professional and what are the challenges to monitoring and measuring it?<img src="//cdn.slidesharecdn.com/ss_thumbnails/thechallengesofmeasuringsocialmedia-prmoment-101125115117-phpapp02-thumbnail-2.jpg?cb=1422571997" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Why is social media monitoring and measurement important to today&rsquo;s PR professional and what are the challenges to monitoring and measuring it?

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7090//cdn.slidesharecdn.com/ss_thumbnails/thechallengesofmeasuringsocialmedia-prmoment-101125115117-phpapp02-thumbnail-2.jpg?cb=1422571997presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1The challenges of measuring social mediahttp://www.slideshare.net/richardbagnall/the-challenges-of-measuring-social-media
thechallengesofmeasuringsocialmedia-100929014054-phpapp02 There are many challenges to measuring social media. Platforms and tools make it easy to measure information that is not relevant rather than measuring what matters. Irrespective of this, no two platforms provide the same data anyway. To get maximum benefit, a PR pro must stick to the basics, focussing on goals, objectives, strategies and tactics. Armed with this they can identify what success looks like and shape the metrics accordingly.]]>
There are many challenges to measuring social media. Platforms and tools make it easy to measure information that is not relevant rather than measuring what matters. Irrespective of this, no two platforms provide the same data anyway. To get maximum benefit, a PR pro must stick to the basics, focussing on goals, objectives, strategies and tactics. Armed with this they can identify what success looks like and shape the metrics accordingly.]]>
Wed, 29 Sep 2010 01:40:39 GMThttp://www.slideshare.net/richardbagnall/the-challenges-of-measuring-social-mediarichardbagnall@slideshare.net(richardbagnall)The challenges of measuring social mediarichardbagnallThere are many challenges to measuring social media. Platforms and tools make it easy to measure information that is not relevant rather than measuring what matters. Irrespective of this, no two platforms provide the same data anyway. To get maximum benefit, a PR pro must stick to the basics, focussing on goals, objectives, strategies and tactics. Armed with this they can identify what success looks like and shape the metrics accordingly.<img src="//cdn.slidesharecdn.com/ss_thumbnails/thechallengesofmeasuringsocialmedia-100929014054-phpapp02-thumbnail-2.jpg?cb=1285724542" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> There are many challenges to measuring social media. Platforms and tools make it easy to measure information that is not relevant rather than measuring what matters. Irrespective of this, no two platforms provide the same data anyway. To get maximum benefit, a PR pro must stick to the basics, focussing on goals, objectives, strategies and tactics. Armed with this they can identify what success looks like and shape the metrics accordingly.

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//cdn.slidesharecdn.com/profile-photo-richardbagnall-48x48.jpg?cb=1438354271I have more than 25 years experience working in the Public Relations and communications sector. Originally a PR (both in house and PR consultancy) in 1996 I joined Metrica - a start-up agency specialising in measuring the effectiveness of PR and communications activity. As Metrica's co-owner and MD I built the business into the world's largest specialist PR measurement, analytics and insights consultancy.
Clients included many well known organisations, a small selection of which includes Dell, eBay, Bill & Melinda Gates Foundation, Adobe, Cancer Research, RNLI, British Heart Foundation, Vodafone, Barclays, Central Office of Information (including many Government Departments & ALBs), NPo..www.bagnall.net//cdn.slidesharecdn.com/ss_thumbnails/metricsthatmatter-richardbagnallpraxis2014-140913013252-phpapp01-thumbnail.jpg?cb=1410572177richardbagnall/metrics-that-matter-why-pr-is-measuring-the-wrong-things-and-what-to-do-about-itMetrics that Matter -...//cdn.slidesharecdn.com/ss_thumbnails/measuringsocialmedia-131126162002-phpapp01-thumbnail.jpg?cb=1385519679richardbagnall/measuring-social-media-prshow-2013Measuring social media...//cdn.slidesharecdn.com/ss_thumbnails/dircomaccesoconferencemadridbagnall10-131121014358-phpapp01-thumbnail.jpg?cb=1384998709richardbagnall/dircom-sessions-madrid-barcelona-2013-problems-solutions-to-measuring-social-media-by-richard-bagnallDircom social media me...