ILX 8-Speed Playlist

An Soundcloud activation for Acura’s 2016 ILX

Acura — ILX

8 - Speed Playlist

A Soundcloud activation made for Acura in support of the "Catch It If You Can" campaign.

Background

In 2016 Acura introduced the smooth shifting 8-Speed Dual Clutch Transmission to their entry-level luxury sedan – the 2016 ILX. The car was largely targeted at urban millennials with interests in music and art.

IDEA

8 tracks for 8 speeds

Partnering with Soundcloud, Tumblr and 8 emerging musical artists Acura created an 8-Speed playlist inspired by the experience of driving the new Acura ILX.