The LinkedIn Guide for Professional Services Executives – 4th Edition

You already know that LinkedIn is an important part of your online presence. But you might not know how fast it’s growing: as of January 2018, over 530 million professionals belonged to the network. Today, professional services buyers use social media to “check out” providers more often than they consult references.

All this growth means change for LinkedIn, including new features and new opportunities. We’ve revised our free LinkedIn Guide for Professional Services Executives to help you stay up-to-date, making it easier than ever to build a powerful presence on LinkedIn.

What’s Inside:

Introduction

Chapter 1: Identify Your Goals

Chapter 2: LinkedIn’s Top Tools

Chapter 3: The 10-Minute-a-Day Plan

Chapter 4: Building Your Online Brand

Chapter 5: Five Steps to Starting a Group on LinkedIn

Chapter 6: Lead Generation on LinkedIn

Conclusion: The Future of LinkedIn

Download your complimentary guide to get started on creating an effective LinkedIn strategy for you and your professional services firm!