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Features and Benefits

Dynamic Support for the Joints and Skin*

Purity’s Ultimate H.A.® Formula represents an
important breakthrough in healthy aging.* For the first time, an oral
substance is available that supports youthful skin, joint flexibility and mobility.*

Why is H.A. So Important?

Ultimate H.A. Formula® contains ingredients that foster healthy aging of
our skin and joints. Widely known as the “Molecule of Youth,”
Hyaluronic Acid (H.A.) is largely found in our skin and is critical for skin
moisture. It influences elasticity and therefore wrinkling of the skin.
Additionally, H.A. addresses oxidative stress in our skin by scavenging free
radicals that are unleashed by ultraviolet rays from the sun. Equally important,
H.A. is abundant in the vitreous humor of our eyes and the synovial fluid of our
joints. In the joints it helps to maintain viscosity and lubrication,
essentially acting as a shock absorber between moving bones. Research also shows
the potential of H.A. in its role neutralizing free radicals in sensitive areas
where articular cartilage is found.* As a result of normal aging, levels of H.A.
diminish, often leading to less youthful skin and joints.

A Profile Of Longevity

Hyaluronic Acid was brought to national attention in a network news TV story
about a Japanese village called Yuzurihara, known as the “Village of Long
Life™.” The World Health Organization has reported that the people
of this small village a few hours outside of Tokyo live longer than in any other
place in Japan—this in the nation with the world’s highest life
expectancy. Compared to North America, 10 times more people in Yuzurihara were
living beyond the age of 85. More importantly than lifespan alone, the
inhabitants also aged healthfully, enjoying great joint mobility, healthy
vision, and unusually smooth and well-toned skin. The health of the villagers
was largely attributed to their diet—one that is rich in Hyaluronic
Acid!

Key Joint Components in a Bottle

Articular cartilage in our synovial joints is composed of specialized cells
called chondrocytes bound together by a matrix of collagen fibers (mainly
type II collagen) and proteoglycans with varying glycosaminoglycan
(GAG) chains, including chondroitin sulfate and hyaluronic
acid. This combination of water-binding GAGs within a collagen network
provides the tensile properties of articular cartilage, which peaks in humans
around age 30. Ultimate H.A. Formula® provides these building blocks to help
maintain structure and healthy cartilage function beyond our “tensile
peak.”* We designed this formula to deliver (in 3 capsules) - 100 mg of
quality H.A., 200 mg Chondroitin Sulfate, 120 mg Vitamin C, 150 mg Quercetin,
plus 300 mg Lecithin and other antioxidants as well.

Experience BioCell Technology

Type II collagen is the major component of the specialized hyaline cartilage
that is found in our joints. Ultimate H.A.® Formula contains BioCell Collagen®, a patented ingredient that not only provides 600 mg of hydrolyzed type II collagen proteins, but also other healthy cartilage
components such as chondroitin sulfate, hyaluronic acid, and proteoglycans such
as glucosamine. Research on type II collagen—first done using animals and
subsequently in humans—describes the safety and effectiveness of this
compound when taken orally to support joint health. For example, in a
pioneering randomized controlled trial, subjects taking type II collagen for 3
months experienced greater joint comfort than those on placebo.

Integrated Support Goes Further

Chondroitin sulfate (CS) has been studied extensively in humans, displaying a
notable record of safety and effectiveness in promoting joint health. CS acts on
chondrocytes to produce yet more proteoglycans, influencing levels of articular
cartilage. Even as the joint mobility and comfort benefits from CS can often be
seen relatively quickly, science has likewise shown that structural benefits can
accumulate with long-term, continued use.*

Ultimate H.A. Formula® also contains Vitamin C,
which—although normally found in the skin in high levels—can become
depleted in skin by exposure to the sun. Aside from its antioxidant roles,
Vitamin C is included to support healthy articular cartilage and other
connective tissue through collagen formation. It has been known for some time
that Vitamin C promotes healthy chondrocytes; this is complimented by the
Quercetin in Ultimate H.A. not only regenerating Vitamin C, but
also enhancing the integrity of the hyaluronic acid and collagen matrix in
cartilage. On top of this, quercetin also supports the integrity of our skin via
its antioxidant function.*

H.A. is Not Only for Joints, It's Also for Beauty From Within

Hyaluronic acid is not just for joints, but also an essential component of
skin that keeps it healthy, supple, hydrated and youthful.* Now there’s dramatic
visible proof of the power of BioCell Collagen® as a safe, nutritional source of
H.A. that works effectively from within to help keep skin beautiful.

A recent 12-week clinical trial was conducted to learn more about how taking
BioCell Collagen® daily changes skin appearance for the better. A study group
of 26 healthy women, aged thirty five to fifty nine, took 1000 mg of BioCell
Collagen® per day (the exact same dose as found in Purity’s HA Formulas).

New Study Illustrates How HA Visibly Reduces Wrinkles within 12 Weeks

After just 12 weeks of oral supplementation with 1000 mg of BioCell
Collagen®, improvements were seen in facial aging signs such as wrinkling and
lines, as well as the collagen content of the dermal skin layer. Using both
quantitative and qualitative measurements, the investigators found that BioCell
Collagen® produces healthier, younger looking facial skin through multiple key
mechanisms. BioCell Collagen® helps increase hydration and collagen to reduce
wrinkles and unwanted lines, resulting in a healthier, smoother skin texture.
Additionally, it reduces dryness and scaling and promotes optimal microcirculation
in the skin. BioCell Collagen® thus improves beauty on the outside by supporting
healthy skin from the inside.*

Ultimate H.A. Formula®:

Helps maintain healthy, flexible joints and mobility*

Supports the normal shock-absorbing capacity of joints*

Enhances synovial fluid and joint lubrication*

Helps normalize oxidative stress in joints and skin*

Promotes healthy, youthful skin*

This product contains soybean.

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Quality Assurance

To achieve the highest standard in specifications of
finished products, our manufacturer adheres to the highest
quality control measures, including:

• Compliance with the Public Health Security and
Bioterrorism Preparedness and Response Act of 2002

BioCell Collagen II, contained in Purity
Products’ H.A. (Hyaluronic Acid) Formulas, is a patented
dietary supplement ingredient made under license rights in the
USA and in certain instances, Europe. BioCell Collagen
II is an FDA inspected material and it is tested for purity
and quality.

NSF Certification

Truth In Labeling -- A Truly Independent Program

NSF is an independent, not-for-profit testing organization offering true product
testing of dietary supplements. NSF does not simply evaluate test data submitted
by manufacturers or analyze just a single sample of a product and give it an
okay. They conduct product testing in their own accredited laboratories to
ensure that the actual contents of the supplement product match those printed on
the label.

Components of the NSF Certification Program

There are three main components of the NSF Dietary Supplements Certification Program:

Verification that the contents of the supplement actually match what is printed on the label

Assurance that there are no ingredients present in the supplement that are not openly disclosed on the label

Assurance that there are no unacceptable levels of contaminants present in the supplement

Consumer Benefits

If you use a dietary supplement that has been certified
by NSF, you can be confident that the contents of your supplement are being
regularly checked by one of the most respected certifiers in the world. With NSF
certification, you get the continued assurance that only NSF’s ongoing testing
programs can provide. Unlike some other programs, NSF conducts annual audits and
periodically retests each dietary supplement product to ensure continued
compliance against the toughest testing standard in existence today.