Software and Integrated Circuit Foreign Trade Transformation and Upgrading Demonstration Base of Zhuhai High-tech Industrial Development Zone was founded in 2010. Under the guidance and support of the commerce departments of Guangdong and Zhuhai governments, the software and integrated circuit enterprises in the base have maintained steady development.

The amount of export has increased steadily, the profitability has improved, the industrial structure has optimized and the demonstration base construction has achieved great result. The main business income of the software and integrated circuits enterprises in the base reached 50 billion RMB, with a year-on-year increase of 19%. Among them, the export revenue of software and integrated circuit design business reaches US$1.1 billion, ranking the second in Guangdong province with a year-on-year increase of 3%. The export destinations now include the United States, Western Europe, Hong Kong, Taiwan, Macao, Russia, Japan, Vietnam, etc. There are over 58,000 employees in the demonstration base.

Organization Structure

Under the leadership of provincial and municipal commerce departments, the demonstration base has set up Workstation for software and integrated circuit foreign trade transformation and upgrading. The main responsibilities of the workstation include developing and implementing development plans of the demonstration base, analyzing the status of the demonstration base and guiding the enterprises to develop foreign business. It creates favorable conditions for the enterprises in the demonstration base by providing services in collective trademark registration, brand cultivation, public service platform construction and international market development in order to promote the development of the base and its enterprises.

Demonstration Base Construction

1. Local brands cultivation

In order to integrate resources, improve the competitiveness of the software and integrated circuit products, protect the development results of the industries and improve the awareness of local brand, the demonstration base applied for its own collective trademark.

2. Enterprise cooperation in international market expansion

In order to explore international markets, the demonstration base organized enterprises to participate in international fairs and communicate with some international companies. The demonstration base also learns to take use of electrical business information platform to expand overseas e-commerce and international markets.

3. Public service platform construction and public service enhancement

Apart from ensuring that enterprises are stronger and better, we will further strive to promote enterprises' image and industrial achievement. We will seize every opportunity to show the status and trends of software and integrated circuit enterprises (industries) in Zhuhai high-tech zone. We plan to form high value-added industries with regional characteristics, leading enterprises and high brand added value by gathering industries and advantages.

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