56 "An international anthem to the victory of the human will... immensely readable:'-susan Brownmiller ""i.. ;;:';.. .... <I' or - "Haunting, beautifully written " -Orville Schell "A gripping, poignant chronicle of courage." -Stanley Karnow "A triumph of the human spirit." -Arthur Miller "Splendid, courageous." -Kay Boyle } - ..... " ,-. } r.... q""" /. FE AND DEATH NSHANGHAI j ,NIEN CHENG gJ E @ . fY x -.'!>. 1-- ',,",. .'"" /' Book of the Month Club Main Selection - ^ "-, --<'-"' ie ,--' GROVE PRESS BEAT GOP I · WDH IÐGH TECHNOLOGY. You've worked hard to make your lawn and garden beautiful, but the only things coming up are those dirt mounds that announce - you've got goPhers! You can't surrender to these ro- dents. But gas, poisons and traps might hurt the kids or pets. And any- way, they'd only make you feel lIke a murderer. Technology's solution is the GoPherlt.T\i Unobtrusive to huma.ns and house 1!;;;t:? ; pets, this foot #,. r / : ///;-:1 . . . y h _' /% long Invention .,_:>.y>:: / . /'" ø.,..,-;",..w' ......... ..........-':""...z . ell11ts a sound ' '-- - ' ;%J: every 15 seconds, - - - , :0 --':>.<'-" - =-;;:::.--- // h day and night. It -- drives gophers and other burrowing rodents within 1000 square yards so crazy, they're out of their holes - and your yard- . - ,,::_ , , - ......; -:. ':'- ,"'-" , -_0 -t';" -', forever! And the only '0, - i. f" ' \ servicing this waterproof " t ' $. device needs is a twice-a-year ''' b change of 4 "D" batteries. . \ Order it now with our 30 day, money - back return privilege. Better yet, order several. And this summer, clear your yard of gophers while you keep your conscience clean. Credit card holders may order using the toll-free number below. Or send your check (add sales tax in CA). Remember to mention the pro- duct number, and include delivery. . 1 GoPherlt! WS#OOI $49. ($3) . Set of 2 - WS#002 $94. ($4) . Set of 4 - WS#003 $185. ($5) Order toll-free 24 hrs. a dav 800-346-9666 RYANS@ BY. M A I L Each 12" stake has a 6" green battery housing and weighs 1 pound. , , II , \ \. rare occasions when there are letters of complaint, invariably the letters begin with an apology." Auletta said that part of his firm's work on the account consisted in "how to selectively utilize Frank" in coping with the many re- quests for Perdue to make speeches, and recommending where he should agree to appear. All this is not to imply that the kind of "recognition value" achieved in Perdue's case can be achieved merely through huge corporate expenditures on TV advertising. In speaking of the TV campaigns that have made Perdue such a celebrity, and of chief executive officers of other companies who might wish to equal that success through TV advertising, McCabe told me, "When you do something like this for a cli- ent, everybody wants you to do that for him." But in many cases, he said, potential clients seemed more interested in celebrity than in sales. "They're asking, 'Make me a star.' As soon as you do a big campaign using the head of a company, every ego- maniac comes up here wanting to be put on television. We talked to one guy-the head of a retail furniture chain. He really wanted to be on tele- vision. A couple of weeks after I saw him here in New York, I ran into him in a restaurant in Miami, where I was having dinner with Frank Perdue. This furniture man was going on about whether we were trying to get his account. He was being a pain and interfering with our dinner, and he said to me, 'Well, are you interested in our account? Are you going to put me on television?' I said 'No' He said 'Why not?' and I said 'You don't look like a sofa.' " On such judgments can hinge the spending of tens of millions of advertising dollars. - THOMAS WHITESIDE . FULLER EXPLANATION DEPT. (BRITISH DIVISION) [Charles Reiss in the London EvenIng Standard] But it was before their breakfast to- gether that the president showed he had his fingers crossed for a third win in a row for Mrs Thatcher on Thursday. Questioned by newsmen before their breakfast talks began, Mr Reagan was asked whether he was confident the Prime Minister would win again. He replied with a baseball image: 'Never talk about a no-hitter while it is . " gOIng on. That, once British journalists had puz- zled it out, means you don't tempt fate when a player is on the way to making a complete round without being knocked out.