The time and place
In a big copper kettle, a grandmother
wielding a long wooden paddle stirs up a
concoction of water and ash from the
wood-burning stove. Her young grandson,
Carlo Bertelli, carefully observes the ritual,
a foreshadowing of his future. She dips
the bed sheets in the murky solution,
swirling them around gently – an
old-fashioned delicate cycle.

“Linens treated in this way are naturally creased and incredibly soft,” explains
Bertelli, now the third-generation creative director of Tessitura Toscana Telerie
(TTT), the textile mill cofounded in 1947 by his late grandfather, Vinicio Tarli – a
silver lining in the wake of Italy’s World War II destruction. As a former chemical
engineer, Bertelli’s understanding of the sooty brew isn’t just a matter of heritage,
it’s elemental – the mildly caustic cinders act as a natural cleanser and softener
on the cotton fibers.
For Bertelli, it’s all about carrying on Italy’s long tradition of making the world’s finest
linens. The delineation between past, present, and future is often hazy, however, since
his company’s latest manufacturing breakthroughs often are designed to recreate an
alluring effect from the past. For example, TTT’s modern-day 50-Year-Wash Vintage
sheets, crafted from the finest Egyptian cotton, first pass through a soda bath before
going a few rounds in the tumbler (a kinder, gentler variation on the denim stonewash method). The result is bedding that’s rumpled and cozy at first use – elegant,
understated heirlooms-in-the-making that nod to the antique sheets passed down
through generations of Bertelli’s family.
“Today we replicate this tradition with machines, but its origins are time-tested in
our culture,” says Bertelli. “Many of the workers who oversee the new process grew
up with the old one.”
Needless to say, hanging on to the craftsmanship of the past while riding into the
technological future is a struggle for all artisans. The drawback of technology is
its impersonal nature – the fruit of a mechanized loom is simply no match for the
human touch. Entrepreneurial visionaries like Carlo’s grandfather, Vinicio, and his
cofounder, Fano Puliti, masterfully bridged the two eras. “Vinicio and Fano had a
very strong enthusiasm when they began the company,” says Bertelli. “After nearly
six years of war, all they could do was look forward into the future.”

“Sheets are not
just fabric; they
can actually
change the
quality of your
nights.”

or the Italian Renaissance. This special “human history,” as Bertelli calls it, is embodied in the handsome, satin-stitch borders that adorn their classic hotel bedding.
“These women would work on their sewing projects in the quiet spaces of their lives,
in between housework and raising their children,” says the linen master. “They were
passionate about their art. The sewing machines we use today are inspired by their skills.”
“Artisans make the best product possible, not the machines,” Bertelli states. “Our
people achieve a good balance between technology and heart.”
Each day, one particular craftsman, 28-year-old Guido Bertelli, learns the ropes
from his father and the factory’s other veteran linen makers, also considered family.
Every lot of cotton or flax, for instance, is expertly pored over by these artisans,
some of whom have honed their craft with Bertelli for more than 40 years. They
expertly sense textural differences (coarseness, smoothness, aridity, moisture) with
an intuitive hand and mother nature’s imperfections with a keen eye, adjusting the
machines to produce unfailingly elegant textiles.
Eventually, Carlo, who has been with the company since 1978, will hand the reins to
his son and Fano Puliti’s 32-year-old granddaughter, Giulia Cavallaro, entrusting them
with the mill’s time-honored customs and state-of-the-art techniques. Not to mention
the responsibility of producing the world’s finest linens, as only Italy can.
“Each generation supplies new ideas and a more modern approach to the craft,” says
Bertelli. “We are always dreaming of things to come.”
A romantic truism or cardinal commandment of business? Either way, it’s an apt
sentiment coming from a man whose talents are equally as paradoxical: after
all, Bertelli is an engineer-turned-linen maker, not to mention a third-generation
entrepreneur-cum-21st-century visionary. Moving deftly between the past and
present – and appreciating that continuum – is a skill and a mindset that runs
through his bloodline, and was perfected, he intimates, by virtue of being Italian.

Tarli and Puliti wrangled injured looms from bombed-out mills all over northern
Italy, placing them in what would become the company’s first location – an old
“In my country, quality of life has always been, and continues to be, the most important
Tuscan soap factory, not too far from the current mill in Sesto Fiorentino, on the
consideration,” says Bertelli, offering his textiles as proof of this hereditary inclination
outskirts of Florence. The duo traveled to Egypt’s Nile River Delta to meet the farmtoward la dolce vita, the good life.
ers who tended the region’s prized cotton crops. After securing the cotton, batches
of bolls were shipped to Italy by sea, a months-long traverse. Eventually, the looms,
“Sheets are not just fabric; they can actually change the quality of your nights,” says
restored to their former glory, produced TTT’s debut yards of luxury jacquard and
Bertelli. “Beautiful linens become an extension of your body, a pleasure of your life,
fine kitchen linens.
and a small part of the reason why life is meant to be lived.”
During that time, a bespoke tradition emerged: fabric was distributed to farmers’
wives, who embellished it with hand-embroidered motifs popular in ancient Greece

Carlo Bertelli

Above: a veteran artisan with one of the company’s
antique sewing machines. Far right: one of today’s
sewing machines at work.