UFC / REEBOK CONCEPT

The Notorious one Conor McGregor has a unique ability to destroy his opponents in the cage and on the mic as well. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By making the strategy to focus on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an Activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise.

Photos are from UFC.com. This is a personal project / concept project and not for profit.

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McGREGOR FIGHT KIT - BOXING

"Fashion is very similar to fighting, it's all about the small details." - Conor McGregor

This fight kit features, trunks, fighter robes, warm up sweaters, cornerman jackets and even non-horse hair boxing gloves. The Notorious 1 refers back to the fighter Conor McGregor but also to his debuting record and striving for victory of becoming 1-0 and that 1 in Mayweather's 49-1 record. This kit allows Conor to show off his pride as a proud Irish man sporting the Green and White Colours as well as re-introducing his stickman logo for this mega event.