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Transparent Labs: Do You Really Know What's In Your Pre-Workout?

Chamber Media, a social-media agency and production house that makes viral sales videos, has created a direct-response video campaign on ...

Chamber Media, a social-media agency and production house that makes viral sales videos, has created a direct-response video campaign on behalf of Transparent Labs, a maker of work-out supplements for men and women who are passionate about fitness, the agency announced.

The video, “Do You Really Know What’s in Your Pre-Workout?” is a humorous call to action that runs nearly six minutes and features comedian Will Rubio talking directly to the camera about why the company’s products are the most natural and beneficial available on the market.

“This video is longer than most online advertisements,” said Travis Chambers, Chief Media Hacker, of Chamber Media. “But that’s done intentionally. By entertaining viewers with engaging content, we afford ourselves the opportunity to inform them about the product and invite them to buy.”

As a variety of comedic characters come in and out of frame, Rubio extols the virtues of Transparent Labs and the all-natural ingredients in its pre-workout products.

A long-bearded, buff hipster named Max (Max Weisz, from the popular MaxNoSleeves YouTube channel), shares much of the attention with Rubio, who bluntly refers to him as a “meathead.” In this context, a “meathead” is someone who pumps lots of iron and is very body conscious, but lacks interest in the proper nutrition that goes hand in hand with physical fitness and supplement selection.

A “meathead” also ingests any kind of work-out supplements that will make him or her “jacked, ripped, shredded,” in the words of Rubio.

At one point, two functioning, 8-foot tall blenders are used to visually demonstrate the differences between the ingredients in Transparent Labs’s products and other unnamed workout products on the market.

Three skinny high-school wrestlers fill the “competitor” blender, while a well sculpted woman sits on the shoulder of a male body builder whom Rubio refers to as “Zeus himself.” Even an aggressive parrot who thinks he’s an eagle makes a pivotal appearance.

Each blender gets filled with oranges, representing standard supplement ingredients, including Beta-Alanine (helps fight muscle fatigue), Betain Anhydrous (promotes muscle growth) and L-Theanine (for increased focus during the workout). The measurements and balance of the ingredients are what distinguish Transparent Labs’s products from those of their competitors, not to mention the competitors’ use of corn syrup, lots of caffeine and myriad artificial ingredients, which Rubio simply calls “garbage.”

The video which can be seen on YouTube and Facebook, ends with Rubio imploring viewers to click a link so they can order the product.