The stars lived up to the event’s name as they pulled out all the stops on the red carpet at the London Pavilion in a series of dramatic and incredibly sexy gowns to celebrate the best beauty launches of the last year.

Former Towie star Megan stole the show in a sophisticated deep red gown by Faviana that featured a plunging neckline and thigh high split.

She wore her hair in tumbling curls creating a real old school Hollywood glamour feel at the star studded bash, featuring drinks from it’s official partners Gancia Leggero Prosecco and Zubrowka Bison Grass Vodka.

Sarah Harding, who has been keeping a very low profile since appearing on Celebrity Big Brother, also turned heads in a sheer and silver gown, the also featured a thigh high split.

The 36-year-old, who is recently single following her split from Chad Johnson, looked in good spirits as she posed away on the red carpet.