Starting a new business can be stressful. Unless you're building a category killer, you're competing in a crowded industry that already has a number of established brands promoting their products as superior. How can you make sure that your brand will be seen as equal, if not more desirable?

Simply put, you don't have brand equity yet. What you do have, though, is a marketing technique that helps you build it, while simultaneously growing your exposure: content marketing.

In fact, I'd argue that when starting a new business, content marketing should be one of your core areas of focus. Here are 5 reasons why.