iOS Rules The Corporate Mobile Market As Android And Windows Scrap For Second Place

According to a report by Intermedia, Apple continues to dominate the mobile device market among small and medium-sized businesses. During the first 10 months of 2013, Intermedia customers activated 190,000 Apple devices, 29,000 Samsung devices, and 13,800 Motorola devices.

All told, Apple controlled 76% of the market in the period. As Apple Insider points out, the above data is sourced from Intermedia’s hosted Exchange service which claims around 700,000 business users, meaning the relevant sample size large enough to make the data interesting.

Microsoft ended the period with vanishingly small market share, and a large percentage jump in its device volume: 93% in the first 10 months of the year. That’s somewhat good news for Microsoft, a company that is desperate to grow its share of the mobile device market.

It is not hard, however, to grow your unit volume percentage when you sold few devices in the preceding period.

Among small and medium-sized companies, aggregate Android market share can’t rival Apple’s popularity, totalling to under 25% of unit volume.

The computing market changes as companies scale, or course. Contrasting the above is survey data from Bernstein Research out earlier this week which Barron’s covered. That study found that

of CIOs issue/plan to issue Windows tablets, up dramatically from 56% six months ago, and nearly in line with iPads. Plans for Android tablet issuance lags meaningfully, and fell to 15% from 23% in our last survey.

Apple remains atop the mobile pile, Windows is doing better over time, and Android remains a viable rival to Cupertino’s hegemony, but not one that can yet challenge its unit volume.

Among smaller businesses, Android spanks Windows’ mobile device volume, but among enterprise-scale clients, Microsoft is collecting market momentum that could see it best Android. The dynamics of this are somewhat simple, I think: Larger companies more require new machines to slot into their existing IT infrastructure, something that Microsoft has stressed as a feature of Windows 8.1-based tablets.

However, the Intermedia data paints a somewhat dire picture for Microsoft among smaller firms, a corporate demographic that it cannot afford to ignore.

So the picture is somewhat plain: Apple’s iOS line of mobile devices is tectonically strong among small firms, and attractive even to large-scale companies. I’m sure your anecdotal experience confirms that. This leaves second place in the mobile device market up for Android and Windows to fight over.

Related Items

Perhaps the most-persistent issue that was found on any of the iOS devices this fall was the constant battery issue. The battery drain that persisted on the newest lineup of devices thanks to the newest operating system – iOS 8 was enough to make even the most-dedicat... Read More

(Reuters) - Apple Inc (AAPL.O) said its iTunes store is now carrying Sony Corp's (6758.T) "The Interview", the film that angered North Korea and triggered a cyberattack against the studio.
"We're pleased to offer 'The Interview' for rental or purchase on the iTu... Read More

Apple's iPhone 6 continues to be in strong demand, while the supply shortage appears to be easing, according to the latest data from Piper Jaffray cited in anAppleInsider article. Half of consumers who plan to buy a smartphone in the next three months intend to buy an ... Read More

Every new year, countless people make resolutions to lose weight and get fit. Most give up on those resolutions within a few weeks, most likely because they don’t have the correct equipment to assist them. The Striiv Fusion smartwatch, available at BGR Deals, is... Read More

iPhone, iPad and Android Reviews Site

I Use This App is an application review blog for mobile industry leading platforms like Android, iOS, and more. It's driven by a group of young, enthusiastic, experienced blog writers and application reviewers who test mobile apps always. Writing reviews for you so you can choose the best application for your work or play without going through the annoyance of buying a bunch of apps.