I first noticed this “Michael Jackson house-husband” video and another video of an unruly Shanghainese woman in a piano store (YouTube copy) 5 days ago and suspected that they could become viral. However, at that time, both videos only had ~300k views, which was not yet “viral” by China standards.

I believe they were initially overshadowed by videos and news reports of the Sendai Earthquake as Chinese netizens focused on following the ongoing disaster in Japan on popular Chinese video sharing websites like Youku. However, as time passed and Chinese netizens began focusing less on the news about Japan, both videos began spreading. For example, all ~2000 comments on the “house-husband” video were made within just the past 2 days.

After the MJ poster falls, a cockroach appears from underneath the television stand/shelf. @1:15.

清水:

Danced pretty well. When the poster falls, what runs out from under the television shelf is a lizard, right? It’s both long and gray colored, how can it be a cockroach?

guaixidi:

I’d be surprised if he could actually clean the house like this.

心╤誶烏仛幇:

This song is not bad. What is it called?

菊次郎之厦:

There is actually someone who doesn’t know what song this is? I’m utterly dumbfounded. Must be a post-00 generation.

By the way, in comparison to this “house-husband” video, the unruly arrogant Shanghainese woman video currently has ~1.3m views on Youku, and was uploaded over 7 days ago. Many of the views came from the video being posted on popular Chinese social network RenRen, popular Chinese discussion forum Mop, and popular Shanghai discussion forum KDS. Chinese netizens also suspect it of being a viral advertisement made to promote Steinway pianos. Although many netizens are convinced, whether either video is really a viral advertisement remains uncertain.

Fauna is a mysterious young Shanghainese girl who lives in the only place a Shanghainese person would ever want to live: Shanghai. In mid-2008, she started chinaSMACK to combine her hobby of browsing Chinese internet forums with her goal of improving her English. Through her tireless translation of popular Chinese internet news and phenomenon, her English has apparently gotten dramatically better. At least, reading and writing-wise. Unfortunately, she's still not confident enough to have written this bio, about herself, by herself.

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