And a Hummer ad. Actually, really awesome, as much as I am not a fan of the Hummer.

“Men wanted for a hazardous journey. Small wages, bitter cold, long months of complete darkness, constang danger, safe return doubtful. Honor and recognition in case of success. Ernest Shackleton.” This ad appeared in London papers in 1900. Shackleton, the famed explorer, was swamped with overwhelming response.