Orchard won the account on the basis of a robust communication strategy and plan presented to the client, according to an official statement. The agency is developing a new campaign scheduled to be released later this year.

Orchard Advertising vice president and branch head Partha Sarkar said, "Orchard won the account on the basis of the strategy we presented. We looked at the brand with our HumanKind approach and arrived at a communication plan for the brand which will help establish a better connect with its core audience. We are currently developing the campaign in partnership with the client."