This week, we have a great case study from one of Irelands leading Digital experts, Mark Congiusta from Irish International. Mark is looking at a campaign that uses best practice across a number of digital marketing disciplines and gives us some great insights into why this campaign was such a success.

If you have any questions about this tutorial, drop us a line at questions@digitalmarketingschool.ie

A video case study about an out of home Adshel campaign for Transformers: Revenge of the Fallen movie.

The campaign incorporated 50 sites of Adshels Bluetooth network (out of 200 sites), making this the largest integrated mobile and outdoor campaign to date. The BlueZone downloads offered throughout the network include video trailers, ring tones, screensavers and movie alerts plus a movie voucher that can be redeemed at a Hoyts Candy Bar.

Custom made. It is the distinguishing factor between what everyone else is doing and creativity. Each day before school, kids customize their lunches. A ham sandwich or peanut butter and jelly? Milk or juice?

Arts and technology collective seeper baked a giant interactive Pi for the 2008 Glastonbury Festival. The filling being the audience.

They asked: “If there is no beginning and no end, then what?” their answer” Pi, Pie or a circle?” In this instant a 16 metre round Big Top tent in the festivals Trash City area, that responds to the motion of the people within it.

Standing inside the Pi people were tracked by cameras and saw a silhouette of themselves on the walls of the space. As they moved photons, plasmas and other particles radiated from them and were sent flying around the space. Their movement also controlled sound as one of a series of instruments. Scratching a beat, playing a bass or strumming strings made the audience not only the filling but also the players, conductors and composers of their own collective Pi.

ARDJ is a system designed to put creative control of DJ-style performance into the hands of the viewer. This work incorporates a simple, and virtually no-cost interface into a digital music workstation making use of Augmented Reality technology. Along with the technological aspects, the work challenges conventional ideas regarding performance, song structure, and interactivity between music consumer and producer.

Strange Fruit is a performing arts company that produces and performes a remarkable style of work that fuses theatre, dance and circus, perched atop 4 metres high flexible poles. I shot them last September in Barcelona. Shot with naked Canon HV30 and edited in FCE.

This is a showreel of some of the animation work Craig Penn have completed at Framestore & MillFilm in London from 1997. All the beautiful lighting, rendering, texturing & rigs were created by the talented boys & girls of both these facilities. Craig just did the animation and a little rigging of his own.

Architect Daniel Libeskind commissioned Tronic to create a brand film to highlight his conceptual approach to his design of a large scale building in Abu Dhabi. The film also provided insight into the history and culture of Abu Dhabi. Tronic directed a green screen shoot of Libeskind and composited his footage with animated visuals that brought his words and building to life.

For French Insurance company AXA, Tronic conceived, directed and animated this spot to address the desire to remain relevant in a constantly advancing world. The spot highlights the rapid evolution of mankind by showcasing an origami man transforming himself into some of the most important inventions throughout history. Ending with a question mark and a resolve on the AXA logo, the spot informs the public that the future is uncertain – but AXA is present now and through any changes to come.

In an effort to establish new platforms for public art and performance, themultimedia duo SWEATSHOPPE has developed a new interactive technology that enablesthem to explore the relationship between video, mark making and architecture. Dubbed"video painting", this technology allows them to essentially "paint" video onto anysurface. Shooting in Queens, Brooklyn, and Manhattan, the duo spent weeksdocumenting their work in urban settings to create "The Landing" the first in aseries of episodes that showcases their work as artist, technologist and performers.This video shows 4 full uncut extra clips form the landing.sweatshoppe.orgmyspace.com/sweatshoppe

Reuben Margolin, a Bay Area visionary and longtime maker, creates totally singular techno-kinetic wave sculptures. Using everything from wood to cardboard to found and salvaged objects, Reuben’s artwork is diverse, with sculptures ranging from tiny to looming, motorized to hand-cranked. Focusing on natural elements like a discrete water droplet or a powerful ocean eddy, his work is elegant and hypnotic. Also, learn how ocean waves can power our future. Learn more about Reuben at reubenmargolin.com

The Facebook Facelift is a self initiated project to challenge the form and functionality of Facebook. It's streamlined, structured, linear interface is more comprehendible, enhancing the user experience and absorbability of content.

The home page features many new benefits: the publisher toolbar enables users to post content from any page within Facebook, saving time in navigating needlessly through profiles; the streams' two-tiered filter (content type & content contributers) also creates a more coherent structure with the core elements retaining their position throughout most of the site; and the live feed displays a constant stream of all content posted in a users network, which expands upon mouse over.

Profiles also integrate with the system more seamlessly. Just as friend lists filter the stream by a select number of people, user profiles simply filter content to a single person, creating a clearer and more comprehendible layout.

Since 2001, OFFF festival has been held in Barcelona, becoming the globally recognized and trendsetting event it is today. The three-day festival showcases top digital artists, web, print and interactive designers, motion graphics studios, and new music adventurous. OFFF festival provides insight into all culture media platforms.

OFFF is spreading the work of a generation of creators that are breaking all kind of limits. Those separating the commercial arena from the worlds of art and design; music from illustration, or ink and chalk from pixels. Artists that have grown with the web and receive inspiration from digital tools, even when their canvas is not the screen.

Previous to the Euro this was printed on the French Franc "Je seme a tout vent" (I sow with the wind) was the perfect match for this site specific stencil and Arrow kite installation. The young girl flying her "arrow kite" in the Parisian wind.

Documentary film open sequence on NTV Channel (Russia). The project tells the truth about secret weapons of meat industry and what is inside products we buy in supermarkets.

Voiceover:In the beginning there was a Meat. The Meat was indeed. The Meat was in meat dumplings, frankfurters and even in sausages...And then it was substituted. What are the things our beloved meat products are made of? This evening in front of your eyes the secret of great all-russian fraud will be discovered. The Meat. The story of All-Russian Fraud.