Lowen Lefranc

Openspace

layout template has been uploaded for perusal. A more defined layout template to be established

for inner pages of catalogue.

aesthetic direction…

Our brand is modern, minimalist, adaptable and approachable. We are bold and bright. We like

using circles, dots and lines. We are inspired by geometric proportions, ratios and technical

drawings. We like simplicity in design but are willing to push the boundaries and want to express a

unique brand. More information and some guidelines about our brand are outlined in our identity

style guide.

ROUNDSQUARE ROASTERY

Branding - Posters - Packaging - Brochure - Stationary

Viper Labs

Viper Labs - branding

Logos 2016/17

Series of logos/icons done in late 2106/17

Fit Girls Concept

XX logo

This route makes use of a defining female characteristic - the XX chromosome - to graphic effect. Rendering the double ‘kisses’ in a vibrant pink gives the logo an added punky femininity.

Body Shapes logo

Since the concept of the Fit Girls gym is to welcome women of all shapes and sizes, option two illustrates this by basing itself around the well-known female body-type classifications of apple, pear, hourglass and pillar.