October 29, 2010 – SmartCup, Inc. announced today that Gloria Jean’s Coffees is introducing XPress lid, the world’s first disposable, portable, recyclable French press in a lid, to their outlets nationwide this November.

Gloria Jean’s Coffees uses the finest quality 100% Arabica coffee beans to ensure premium quality and integrity of its coffee flavors. The coffees are sold as whole beans fresh from coffee bins in each coffee house, as well as in pre-packaged amounts. In each Gloria Jean’s Coffees’ location, whole beans can be ground to order.

Let’s Go Surfing Now with XPress Lid by SmartCup

Being in this industry, we see a lot of people enjoying their favorite coffee on-the-go. This is the first time we’ve seen our French press system used on the beach. But, we think it is a great idea.

Living the California lifestyle takes a lot of energy and enthusiasm. And what better way to keep the motor running than to take a perfect cup of coffee with you to the beach. The XPress lid is a French press in a lid. It fits all the popular hot cups and the “only” thing you need is hot water.

Britt sent us these pictures of herself before she heads out to find the big wave. She says that she likes to take her single origin coffee with her because she likes the taste and enjoys the convenience. We think she also likes to have a hot cup of Joe because the taste and the heat will keep her warm before she hits the SOCAL surf.

The XPress lid is for enthusiasts that want to take a good tasting coffee with them wherever they go. It’s a portable French press that extracts the most flavor out of the coffee bean. It’s easy to use… if you know how to put a lid on a cup of coffee then you really know how to use this. So if you are a surfer girl and want an outstanding cup of coffee, then you need to try the XPress lid by SmartCup. And if you are a coffee shop that caters to surfer girls, then you really need to try the XPress lid.

Okay… Does this happen to you?

Everytime I see the picture of the XPress Surfer, I start singing the Beach Boys song. I just can’t get it out of my head. How about you?

Lets go surfin now
Everybodys learning how
Come on and safari with me
(come on and safari with…)

Early in the morning well be startin out
Some honeys will be coming along
Were loading up our woody
With our boards inside
And headin out singing our song

Leven’s Coffee Company Introduces Their Signature Roasts with XPress Lid by SmartCup

Leven’s Coffee Company is a Fair Trade and Organic Coffee Roastery providing Saskatoon, SK, with select coffees from around the world and serving them with an innovative portable and disposable French press called XPress lid by SmartCup.

The XPress lid French press system allows the coffee grounds to remain in direct contact with the brewing water, and the grounds are filtered from the water via a mesh instead of a paper filter. Coffee brewed with a French press captures more of the coffee’s flavor and its essential oils, which become trapped in a traditional drip-brew machine’s paper filters.

“We feel that French press coffee is the best way to experience the flavor and aroma of quality coffees,” said Marie Tupper, Owner. “If you haven’t tried a cup of XPress French coffee, you are in for a treat.”

Many coffee shops may only allow you to experience what is in the pot; at Leven’s the entire inventory of coffee is available for the asking. Leven’s also prides itself on being environmentally responsible by using only 100% biodegradable cups, recyclable lids and a coffee bag recycling program.

“Leven’s Coffee Company is committed to providing the freshest, most unique and delicious brews in Saskatoon, SK, and we are proud that they are utilizing the XPress lid to showcase their roasts,” explained Kent Rhodes, CEO of SmartCup, Inc.

Flavored coffees, single-origin and estate coffees, organics and house-blend roasts introduced with XPress Lid by SmartCup
Auburn, CA – Beansmith Artisan Coffee Roasters of La Vista, NE, utilizes XPress lid by SmartCup, a portable, disposable and recyclable French press, to introduce their flavored coffees, single-origin and estate coffees, and their organics and house-blend roasts to their coffee shop patrons. XPress is the ideal product for roasters to use to showcase their inventory of beans.

The XPress lid places the coffee grounds in direct contact with the brewing water, thus retaining more of the coffee’s flavor and essential oils. These flavors and oils are not available in a traditional cup of coffee as they are trapped in the drip-brew machine’s paper filters. French pressed coffee is noticeably stronger and richer than drip-brewed.

“We have received great feedback from our wholesale clients,” said Chris Smith, President of Beansmith Artisan Coffee Roasters. “Our resellers use XPress to introduce our roasts. This allows their clients to experience the entire flavor profile of our beans, and that means more people are enjoying our premium roasts.”

“We are excited to be working with Beansmith Artisan Coffee Roasters,” said Kent Rhodes, CEO of SmartCup. “They understand the value of using a French press to derive the greatest flavor from their coffees.”

About Beansmith Artisan Coffee Roasters
Beansmith travels to the world’s best growing regions and hand-selects each bean. Beansmith offers Cup-of-Excellence award-winning coffees, as well as premium and specialty coffees. Their dedication and passion for roasting and blending makes their beans unparalleled.

French Press 101
A French press, also known as a press pot, is a simple coffee-brewing device first patented by Italian designer Attilio Calimani in 1929. A French press requires coffee of a coarser grind than does a drip coffee. Coffee is brewed by placing the coffee and water together, stirring it and leaving to brew for a few minutes, then pressing the plunger to trap the coffee grounds at the bottom of the beaker.

About SmartCup
SmartCup, Inc., manufactures and sells the award-winning XPress lid, the industry’s first disposable French press lid system, to specialty coffee retailers, independent shops, roasters and distributors. Our mission is to bring choice, freshness, customization and a fully portable coffee experience to consumers. SmartCup is located on the web at https://mysmartcup.com/.