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Perfumer & Flavorist meets with Laurent Mercier, CEO, Eurofragrance, in Barcelona, Spain to discuss the company's strategy and goals. Mercier, who was appointed CEO earlier this year in January, oversaw the recent acquisition of Atlanta, Georgia-based company, Fragrance Design. In this episode of Two Sense, Mercier shares his perspectives on the US fragrance market, the company's geographical expansion strategy and creativity with purpose.

"Our purpose is to help [our customer's] purpose." - Laurent Mercier

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