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Your average milkman has seen as many false dawns as he has crack of dawns over the past few years. But at last, after decades of decline amid intense competition from supermarkets, things may take a turn for the better for the doorstep delivery man.

Mark Allen said yesterday that he thought Dairy Crest, the company he has run for the past three years, could return to sales growth from the milk float within a couple of years.

The reversal of fortune is thanks to Mr Allen’s Milk&More internet delivery service, which allows users to receive more than 250 grocery