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Dhananjay is a Startpreneurs', SME's Coach and a C-Suite coach. He is an Entrepreneurship keynote speaker and Author. He advises C-level executives, Startups, SMEs, non-profits in Healthcare, and academic organizations. Dhananjay has spoken at several seminars, events, and conferences, given Keynote Speeches and Chaired Panel Discussion at Global Conferences; and has written on Linkedin.com, JetAirways GlobalLinkers.com, in addition to his blog www.parkhe.com
Twitter handle @dhananjayparkhe

Indo-Dutch Startup Initiative – Bengaluru: SME Reporter Series

TRADE FAIRS AND EVENTS

Summary: As part of our SME Reporter series, Dhananjaya Parkhe reports on the Indo-Dutch #StartUpLink event held on the 25th of May in Bengaluru. Read on for an insider’s view on an event that could shape the startup ecosystem in both countries.

I was told by a Dutch colleague in Netherlands about the Dutch Prime Minister’s visit to India about 45 days ago. The Indo-Dutch #StartUpLink is developed for Indian and Dutch startups that are exploring each other’s markets and offers access to key information, relevant networks, pilot opportunities and navigators for the respective startup ecosystems. The event was held on 25th May in Bengaluru at the Taj West End hotel.

Prior to the event, I interacted with the Dutch Foreign Ministry from Netherlands and with the Dutch Embassy in Delhi and Bengaluru about participation. Their reception was heartwarming. When I mentioned that I mentor startups, I was asked to send three profiles of startups in Bengaluru which I have been supporting. They chose Nayonika Eyecare Charitable Trust among the three. Eye Care was an issue that the delegation wanted to focus on. They currently have an association with Shankara Netralaya we were told. We shared that this is a humanitarian area and non-compete collaborative era and we also have good relations on reciprocal basis with Shankara Netralaya. We were told to submit our presentation for preview to the incoming delegates and the Ministry.

At the event, the first session had a CNBC host as the anchor who had run a startup programme for 17 years on their channel. There were nearly 150 participants. The Mayor of Bengaluru and Minister of Trade Development next came on stage and shared their ideas, thoughts about StartupLink which is associated with the Startup India initiative.

It was followed by a dinner attended by about 700 invitees and unfortunately the PM could not attend as he had to rush back due to an emergency. Bilateral contracts worth Euro 6.9 billion were signed during this event and the parties concerned were invited on stage and honoured.

We could not locate our Dutch counterparts in the confusion created by the PM’s absence. However, the silver lining was we could personally meet and discuss, exchange cards with the Dutch Trade Minister, Minister of Foreign affairs and the Minister for Healthcare.

We also met the Mayor of Bengaluru about our new project ‘Netra Abhiyan’ with the government of Karnataka and Namma Bengaluru Foundation to work in 502 identified slum areas for a blindness prevention drive.

While I had mixed feelings about the overall programme, the personal touch by the ministers in inviting us to write to them directly so that they could introduce us to the concerned people directly was the highlight and I felt that they are genuinely interested in the cause of promoting startups and humanitarian initiatives.

To learn more about the event, network by clicking on the ‘Invite’ button on my eBiz Card.

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.

Doing the simple step of showing up on time can go a long way in the eyes of your manager. Unfortunately, too many of us are running late to work. Tardiness was the the most common breach of etiquette managers noticed in employees, a new Accountemps survey of 1,000 employees and 300 senior managers concluded.

“It goes without saying that you should show respect toward your colleagues, yet etiquette blunders happen every day,” Michael Steinitz, executive director of Accountemps, said. “Showing up on time for meetings and paying attention when you’re there demonstrates that you value the time and efforts of others. Just being polite goes a long way toward creating a better work environment.”

Managers don’t want you to be late; employees don’t want you to gossip
Here were the most common etiquette breaches managers saw in their employees:
1. Running late to meetings (34%)
2. Not responding to calls or emails in a timely manner (26%)
3. Gossiping about others in the office (23%)

Manners also mattered to employees, but they had a slightly different idea of what was the biggest offense of etiquette. Here were the rude coworker behaviors that they noticed the most:

1. Gossiping about colleagues (24%)
2. Distracted during meetings (18%)
3. Not responding to work communication in a timely fashion (17%)

Employees appear to be more concerned with how their behavior is perceived by others. And they are right to be concerned about being seen as absent-minded or as a gossip. Common courtesy can make the difference between you getting that promotion or you being told that there is no room for advancement. Sixty-five percent of managers and 46% of workers said being courteous can accelerate advancement. So if you’re habitually late, this is your wake-up call. Showing up on time, paying attention to meetings and keeping your mouth shut when you hear gossip are all behaviors that are entirely in our control to fix.

I liked this article by By Monica TorresMay 31, 2018 on newsletter Ladders.

My take :

I was drawing parallels with Customer Centricity, Customer Loyalty measurement and Behaviour impact on the brand building efforts.

We know that we can not change adults. We can not motivate adults. So how does our brand find a top of the mind slice of the consumer/ customer brain. I think it is psychology!

And Brand psychology is primarily driven by the Customer Contact points, their behaviour and etiquettes ! You can create seductive ads and burn cash in brand building and awareness creation but what remains in customers’ minds is their last transaction experience or the first one.

Do the customer centric manager pay attention to the etiquettes of the employees and officers of the company towards the Customer?