The Cut Off — List Of Impostor Craft Beer Brands

A reference page for members of the Anti-Beerstablishment.

Welcome to the page that keeps you informed about impostor craft beer brands, those who try to benefit from the power of craft beer, even though they are aligned with forces who are trying to tear it down.

You will find listed here purveyors of products or content found on shelves, on tap or on the Internet who have been purchased or funded by Anheuser-Busch InBev (AB InBev), craft beer’s number one enemy.

Ex-Craft Breweries Who Are CUT OFF

Many are speculating about why AB InBev is buying up American craft breweries in large numbers, all over the country: it is to gain back market share, it is to change the perception of what a premium beverage is, it is to put a throttle on the beer industry’s supply chain. Whatever the reason or reasons may be, one thing is for sure: InBev’s buying spree is going virtually unrestricted.

The Brewers Association defines American craft brewers as “small, independent and traditional.” None of the breweries or brands on our list have that trio of qualifications, as they are each either fully owned by AB InBev or have sold off a significant portion of the company to AB InBev.

Although each of these breweries (now under AB InBev’s The High End division) saw a significant payday for cashing in with the beer giant, not one of them wants you to think that it has even minimal operating ties to InBev going forward. These subsidiaries would much rather the American public think that they are doing business as usual, as craft beer brands. And for that reason they have been CUT OFF.

If you have updates or additions for the list below, please submit here.

Canadian Brands Who Are CUT OFF

InBev’s aggression isn’t unique to the U.S., and after first publishing The Cut Off, we received many requests to have the breweries and brands in Canada who are owned by InBev added to our list. As is quite apparent, independence is a value that American beer lovers share with their Canuck counterparts.

In 1995, Labatt Brewing Company was purchase by Belgian brewer Interbrew, which later became AB InBev. Aside from owning the popular light lager Labatt Blue, Labatt has in recent years purchased several once-independent Canadian breweries. Similar to the activities which have been demonstrated in American markets, those brands have attempted to capitalize on an ability to sneak around in LCBO permitted retailers and The Beer Store (partly owned by Labatt) as craft beer, and for that reason they have also been CUT OFF.

Websites Who Are CUT OFF — Breweries Beware

AB InBev’s newest set of tools is a series of propaganda websites masquerading as craft beer blogs. Their pages don critical indictments of craft breweries branding authenticity and of drinkers showing strict loyalty to craft brewing. They also publish excuses for InBev’s aggressive, monopolistic and sometimes illegal actions against small and independent breweries.

It is clear with this recent initiative that InBev’s intent is to direct the conversations being had about beer on the Internet, and its newfound digital network could put it in a position to drown out voices of dissent if it goes unchecked.

Two of the websites listed here are funded by AB InBev, and the other two are connected through their leadership. And for that reason they have been CUT OFF.

Website Name

Connection to AB InBev

Leadership

The Beer Necessities

As a collaboration with Wasted Talent, TBN is entirely underwritten by AB InBev’s division, The High End.