Doreen Fletcher: artwashing the east end with Bow Arts

It is beyond question that Doreen Fletcher is a talented painter,
and her paintings display a nostalgic sentimentality for a rapidly changing
east London, an east London whose communities have faced a turbulent time over
the past 20 years, as the east end is changed beyond recognition.

Bartlett Park by Doreen Fletcher. Bartlett Park in Poplar has seen heavy residential development, and now houses an arts organisation under the control of Poplar Harca.

Fletcher has been adopted by the East London Group, which promote the works of painters such as Albert Turpin and Harold Steggles, “mostly working class, realist painters whose formal education had often stopped at elementary school”, they portrayed a grimy smoke-filled vision of the east end. Doreen has been promoted as a “lost artist”, an artist previously ignored by the art establishment, whose work is now being brought to the attention of the public by Paul Godfrey, aka The Gentle Author. Godfrey has published the monograph Doreen Fletcher: Paintings under his own Spitalfields Life publishing house. The book is published to accompany her exhibition with Bow Arts at The Nunnery.

Doreen’s paintings at best visually fit the canon, and at worst are derivative of the East London Group, who primarily worked in the first half of the 20th century. At the same time as the East London Group were painting the streets of east London, a wider revolution was happening in British society. In Poplar, a rates rebellion had led George Lansbury, a Labour Councillor that fought and was jailed for fighting for the rights of the working classes in his community, to become MP for Bow and Bromley and Chairman of the Labour Party. The horror that had been the 1st World War led to a boom in the building of social housing for working class communities, and the fallout from the 2nd World War led to the creation of the welfare state; free medical coverage, free education and most importantly, a safety net for those who fell through the cracks.

Shakey’s Yard in Winter by Albert Turpin

However, in post-Thatcher austerity Britain, a neoliberal agenda
is being pursued by everybody from government, education to the arts. In the current
turbulent political climate, comfort can be found in a romantic painting of an
east end long since vanished, and Doreen provides plenty of comfort for us to reminisce
over the past.

Godfrey’s claims that Fletcher is a lost artist however are all part of a smokescreen, an illusion that preaches community and integrity and celebrates the working class artisan, whilst imposing its singular view upon us; that of white, middle-class gentrification.

Fletcher’s CV reveals she is far from that of a lost artist, with paintings held in the collections of many civic and financial institutions. The lost artist claim serves to build up Fletcher’s mythology; to sell books, to sell paintings, but even more sinister: to sell the east end to an affluent class of investor, for them to romanticise its history; nostalgia for displaced communities that they themselves are replacing.

Stop the Blocks campaign poster featuring Balfron Social Club

Paul Godfrey, aka the Gentle Author, first came to my attention in 2015 over his involvement in the Stop the Blocks movement. Stop the Blocks first appeared in June 2015 and disappeared just a few months later. Stop the Blocks campaigned to “save Shoreditch from the shadows” and a well attended rally was held and glossy leaflets and a large poster were produced. The poster featured local activist campaigns, including Balfron Social Club and Save Chrisp Street, accompanied by hand drawn pictures of the territory we were fighting for, including Balfron Tower.

Godfrey wrote about Balfron Tower:

Built as council housing, designed by Erno Goldfinger in 1963 and made a Grade II listed building in 1996, Balfron Tower is now being sold off by Poplar Housing & Regeneration Association. Current long-term residents are being forced to sell and moved out while the famous block is being fetishised in a sixties-style marketing campaign to attract private owners. The circumstances at Balfron Tower are a prime example of how social restructuring is devastating London’s working-class communities. Another layer of social division was added when artists renting emptied properties were co-opted tacitly into PR for the sell-off – a process that has become known as ‘art wash.’

And he wrote about the campaign to Save Chrisp Street
Market:

‘Save Chrisp St Market’ is campaigning to inform local residents and traders about the proposed ‘regeneration’ of Chrisp St Market by Poplar Housing & Regeneration Association (HARCA). The plans include ‘luxury’ housing and stores, at the expense of shops and accommodation affordable for local people. Traders will be booted out for the period of redevelopment, or longer – if they cannot afford the increased rents. Traders say they have been left in the dark about the future of the market. Save Chrisp St intends to do their own consultation in parallel with­­­ Poplar HARCA’s, by going door-to-door asking people about what they would like to see for the area. So far, many people have said they want the market to be improved, but not at the cost of their ability to live there. Save Chrisp St are working to make sure that the community has a proper voice.

Stop the Blocks, August 2015 (pic: Rab Harling)

Despite involvement in two of the campaigns featured, no contact was ever received from Godfrey, or any of his associates before publishing the Stop the Blocks campaign poster. Stop the Blocks claimed to be a “network of grassroots Tower Hamlets campaigns fighting gentrification and social cleansing,” but seemed to be co-opting other groups, many grateful for the exposure for their campaign, for their own short-lived cause. So, it later came as no surprise to discover Godfrey had joined forces with Bow Arts.

Bow Arts had been at the forefront of the recent trend of
using artists to help property developers displace communities. Their poorly
managed occupation of a number of estates managed by the housing association
Poplar Harca had imposed arts-led gentrification across a number of sites in
the process of being socially cleansed in the London Borough of Tower Hamlets.

The Albion Public House by Doreen Fletcher

The use of artists as the foot soldiers of gentrification had various levels of success, depending upon who you asked. The Bow Arts Balfron Tower Case Study, which was no doubt lapped up without question by housing association Peabody when choosing Bow Arts to help artwash their social cleansing program in the London suburb of Thamesmead, told of a fantasy that existed inside the head of Bow Arts CEO Marcel Baettig, a fantasy where artists benefitted from targeted harassment, monitoring of their social media accounts and happily donated their landlord, a registered charity, thousands of pounds a year as a donation, taken illegally from their rent.

Bow Arts purpose was clear: it was, and remains, a
publicly-funded charity who supply artists to property developers to help
artwash the social cleansing and the dismantlement of social housing. Their
involvement in the artwash and social cleansing of the infamous Balfron Tower
serves to remind us of the direction being taken by Arts Council England, to
take the lottery receipts from the Heritage Lottery ticket customers, and use
it to artwash the dismantlement of our social assets.

Coming soon to The Nunnery:

BOW ARTS PRESENTS

Doreen Fletcher: Art for Councillors & Property Developers.

Come and mingle at the private view. Learn more about the revolving door (wink-wink) and plan which working class communities to "regenerate" next.#artwashpic.twitter.com/baFDP2RRar

So, is Fletcher innocent for turning a blind-eye to how Bow
Arts operate? I certainly made Fletcher aware of how Bow Arts operate many
months ago, but like so many artists, she chose to ignore the behaviour of who
she is working with, giving them her endorsement, as well as the endorsement of
the East London Group. Godfrey’s prior co-optation of sites of contestation in
the east end, such as Balfron Tower suggest he was already fully aware of Bow
Arts controversial role in the artwash of the east end, but chose to collaborate
with them regardless. No support was ever received by Godfrey in our campaigns
to save Balfron Tower or Chrisp Street Market from gentrification.

It disheartens me that artists allow their art to be
deployed as a weapon against society, artwashing the reputation of some
thoroughly greedy individuals and organisations, and there is no doubt that
this is what Fletcher’s retrospective at Bow Arts does. Fletcher’s baby-boomer
narcissism may allow her to ignore, support or collaborate in the social
cleansing of the communities that she painted, but the rest of the East London
Group, now deceased, have now had her ethics imposed upon them. This
association with Bow Arts damages the legacy of the East London Group of painters;
painters unable to object.