With every i3 sold during the first three months equipped this way, the only choices buyers have to make will be paint color, whether or not to opt for 20-inch Sport wheels--and whether to get the range-extended model, which costs $3,850 more than an all-electric i3.

Production of the Launch Edition i3 will start in March and continue through May, so customers who want a different mix of features will have to wait several months to get their cars.