There are many ways to increase product visibility and to promote your product, but none as cost-efficient and effective as a point of purchase display. Named because of the placement of the display (literally at the “point of purchase” or cash register), a point of purchase display is so effective at product promotion and optimizing visibility, that clients often are able to see an increase in sales due to this factor only. Specialty products, seasonal and sales products are often housed in this type of display and are right there at the cash waiting for the consumer to glance their way. Almost like an extra employee, the display silently persuades a look and perhaps a purchase from each customer at the checkout. Actually genius in nature, the display is not only effective, but cost efficient, lightweight and easy to put up and take down. There are really no cons to owning a point of purchase display from McLeish to promote your products. McLeish Corr-A-Box is a full-service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.

Design a Professional POP Display, Sit Back and Watch it Work

McLeish Corr-A-Box can design a professional POP display for your products, and you can reap the benefits:

Increased Sales. There is proof that consumers prefer neat, professional displays like a POP display over messy store shelving. Having everything laid out in one display is a great way to attract attention and persuade a sale. Increased sales are one potential benefit of a well-designed, well-placed POP display. Many different types of products fit well into these displays, and by increasing sales, your initial investment is paid for very quickly.

Silent Salesperson. The POP display acts as an employee would, except wordlessly and without being paid by the hour. Having an existing employee suggestion selling the products is a great way to optimize things further, but even on their own, these displays “speak” to customers at the checkout counter, willing them to take a look and perhaps make a purchase.

Ease of movement. POP displays can be put up and taken down with ease. They are lightweight, movable, and easy to put away for the season, yet very durable. Many are made of corrugated cardboard, which is a great material for durability, customization and ease of movement. Don’t spend a fortune on store fixtures, when a lightweight POP display can do the job as well or better.

McLeish Corr-A-Box: Decades of Experience in Packaging and Design, Including POP Displays

McLeish Corr-A-Box has been serving our valued customers in Toronto, the GTA and across Ontario for over four decades. Our experience with packaging and design, including the effective point of purchase display, will help your team make the best choices for your business. We have advised many types of businesses on all forms of displays, and can work with you to see which point of purchase display case is best for your product. We will look at customization, materials and placement, all with an eye on increasing sales, moving products and promoting product and brand recognition. At McLeish Corr-A-Box, we have worked hard to maintain our valued relationships over the long-term, and look forward to many more years serving customers with all types of packaging and design needs, including point of purchase display, in Toronto and across the GTA.