The verdict is in on auto-DMs -- those direct messages you receive shortly after following somebody on Twitter. The judge and jury agree: everybody hates 'em. Some people unfollow anyone who sends one. Don't use 'em.

Once again, it's time to report which headlines got the most of my blog broadcast emails opened and click through last month. Where you see (+), (++) and (+++), that indicates that the headline in question was at the top of one of the other lists (with (+++) indicating the #1 position).

It's time again for a report on which headlines got the most of my blog broadcast emails opened and click through last month. Where you see (+), (++) and (+++), that indicates that the headline in question was at the top of one of the other lists (with (+++) indicating the #1 position).

You may have heard of this strategy for getting a tweet to go viral: offer a freebie, but only make it available after a certain number of people have tweeted a link to your offer. Sounds great, but will it work for you? (How can you make it work?)

I hope all of you in the States had a good Independence Day yesterday. My family and I enjoyed doing some much needed yard work, and then a trip back through time to Railroad Town at the Stuhr Museum of the Prairie Pioneer.

Speaking of history, here are the headlines that got the most of...[read more]

Yesterday, I wrote about some research from the 1960's into the forces that drive word of mouth advertising. The article was focused primarily on what inspires people to talk about brands and products. Today, let's focus on how to make content go viral.

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Get to Know Us

Hi.
I'm Antone Roundy.
I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side.
At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.