Knowledge Base Articles

The secret to the success of any retail business whether it's
online or not is being able to buy wholesale merchandise at cheap prices
and sell them at a marked up price. So as a retailer you have to focus
your energies on finding cheap wholesale products, because if you do not
only will you be able to make more profit at what ever price you charge
but you will also have the edge over your competition.
Finding
cheap products is a hard task in itself. You will have to carry out
extensive research on the types of products, the manufacturers ,
suppliers, importers, etc. and the more information you have the more
chances you have of getting wholesale products cheap. Attending trade
shows is a great way to buy cheap products because you can make business
deals with suppliers, and usually after trade shows, exhibitors sell
their products at give away prices.
If you are buying your
wholesale products from a supplier, distributor or wholesale

Customized water bottles featuring your logo or branding are an
excellent idea for a promotional giveaway item that will fit in well
with almost any event or situation that you can think of. These days
pretty much everyone uses a reusable water bottle, not just for going to
the gym but also to carry water with them on a day to day basis
wherever they are going. A growing number of people take water to work,
when out walking and even when running errands. When you put your brand
on their water bottle you are guaranteeing some extra exposure for your
company. Let's take a look at some of the main reasons why custom water
bottles are a great tool in your marketing arsenal.
Increasing Your Brand's Visibility
As
touched on above, handing out some customized H2O bottles can help to
increase your visibility simply by getting your name and/or logo in
front of as many people as possible. Even if we consider only the person
who ends up receiving

What's the use of having a great product, price, advertising
campaign, and other elements of a marketing mix that work wonders for a
marketer but that lacks good packaging and aesthetic appeal? Packaging
is as important an element of the promotional mix as pricing, features,
etc.
Packaging in itself consists of various factors that can help
a marketer sell the product. In fact, many marketers understand the
importance of packaging as it directly influences interest in the mind
of a buyer and induces him or her to try out the product outside his or
her normal buying pattern.
The packaging of a product can work
wonders for the business by promoting the product through word of mouth,
visual display of product, shelf promotion, etc.
Proper planning
of packaging gives the product an aesthetic appeal, use of colors makes
it attractive and shape may give it a curiosity factor. Safety and
security of the product are concerns as well.

In the world of business, giving out gifts to clients, employees,
business partners, and other business associates is vital and
essential. The purpose of giving gifts is to thank loyal clients;
attract new prospects; show appreciation to employees; and honor
executives or managers. It depends, however, to whom gifts will be given
to and the budget when choosing corporate gifts.
Usually,
corporate gifts are given during special occasions like Christmas party,
company anniversary, employee recognition day, retirement, and etc. One
can give corporate gift to someone who works in a different company.
However before giving anything, one important thing to always keep in
mind by the giver is the company policy on giving out gifts. Most
companies (big or small) have policy when it comes to giving corporate
gifts. Usually, it includes a dollar amount that they can only spend for
a corporate present. And while a giver would want to stick with his own

Tote bags are not only for residential use, but they can also be
used commercially for promoting a business. With custom-made tote bags, a
business gets the opportunity to attract more customers by printing the
company name and logo on the bag. Any business that is planning for
expansion or for promotional activities can consider purchasing tote
bags in bulk. These bags are a bit expensive when compared to the
regular promotional bags. The reason behind this is the environmental
friendly factor and also because they can be reused many times.
When
a new business enters the market, it needs to carry out extensive
promotions. As the business will be short of funds, spending excessively
for a promotional activity can be a risk factor. By opting for
purchasing promotional tote bags in bulk, a business will be reducing
the overall investment in the promotional activity. This can be carried
out by approaching the best wholesale dealer in the market. A