Crowd funding is all about raising finance for your film /media /art project or indeed any other worthy or not cause via an online platform like indiegogo ( www.indiegogo.com): you tell people what it is all about and ask them to donate money in return for “perks” you grant them, ie: name in credits / tickets to premiere etc etc…

It does work and it is working for many thousands of people around the world from those wanting to raise a few thousands to some who have raised over a million!! It is a fast growing phenomenon and if you follow a few simple rules it can work for you:

SO here they are:

The key is CROWD: grow your crowd before you launch: prep the ground and maximize your reach via any online communities you or you key collaborators have.

The PROJECT is the heart : ensure you communicate the heartbeat of your project effectively using txt / photos a short video

PERKS are essential: make sure they hit what your audience want and that it wont cost you the earth to deliver!!

Give it a try and post here thoughts / questions / stories of what you have done…