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Tech Week Ahead: SXSW Preview

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... will commit Digits I'm Steve Russolillo what should be on your radar in the Tech Week Ahead ... Wall Street Journal editor Scott Austin joins us now ... so we looking at heading into ... next week is a big event going on via the going on that's been five years in the city in college ... I'd at Austin's ... South by Southwest is taking place starting today here Friday ... running through Tuesday at least for the top portion of this film a music festival courts ... this is the interactive ... version ... and I you know when the starter was in college in nineteen ninety five a year later ... the tech portion ... IPO's to fewer people are kind of CD ROMs back and so I had expected thirty thousand people to be at this contract Ben ... and I it's become of course this big markets suspects spectacle ... we have hundreds of startups while using marketing gimmicks ... to try to one up each other and get attention on Twitter everything else ... and so it's been somewhat of a disappointment ... in recent years so you know you had companies that have breakthroughs two thousand and seven ... everyone remembers Twitter ... I just became a sensation after that ... Foursquare is well ... he's seen here in PB ... I get a lot of attention ... over the last couple of years you really haven't seen in East startups can break out in a lot people think she's too much clutter ... to a start to go on for some under and out alright and we also the anniversary coming up next week that's right ... the twenty fifth anniversary of the world wide web doesn't apply to the owners to the creation of the internet this is really the world wide web that we know as consumers people if ... they can use it ... timbers lead at ninety ... nine ... British computer scientist ... I really wrote a proposal ... to connect in all the computers togethers that we can share information and that to ... really around Christmas deliveries because of the year ... and and really sprouted uncertainties in just to see ... after twenty five years what has happened obviously ... IPO eighty seven percent of Americans critique if you study ... and now he's one of the wealth and back in ... nineteen ninety five cents or six years after dinner ... the forty two percent so they can never even heard a lot of ... alot has happened of course ... I just in the last decade or two ... I'm you know you look at the numbers to seventy six percent said it was good for society now ... sixty seven percent say strengthen communications ... so now we're looking forward to and so what is going to be next of course now smartphones in the mobile internet is such a big deal ... at ... the fifty three percent or fifty eight percent of people know how the smartphone in America and around the world ... it's really of course gaining traction ... as the stock is one more thing that we see on the lookout for next week what is the best read on Monday I were going to do a major update to our phone plan calculator can check this out ... in the market for a new phone the boss but as eighteen T Verizon Sprint T Mobile one of the four big carriers ... but you can go on to our site incentive is to dot com slashed phone call ... on Monday when going to be released in a little update ... on that he's going to deal with the non subsidize plants so ... traditionally the carriers are offered ... discounts on their smartphones say a two hundred dollars bonuses under the deal signed a two year deal but trends now Verizon Sprint ... and eighteen T of all come out the last two months ... with these non subsidy plan to pay full price your phone will give you a disc vacancy flexibility ... and this isn't much in line with with T Mobile or it offers they'll have a two-year service contract ... so this can be great to new feature on the calculator on Monday ... this can compare all these plants certainly do not want to miss the on coming out on Monday Scott Austin thank you so much for joining us ... and that's been the