MagicDiligence (< 20)

Cherokee Inc (CHKE) - Store Brands To Go

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For those who have ever wondered into a Target to buy new clothes or shoes, encountering the Cherokee (CHKE) brand is inevitable. What you may not know is that this remarkable little company has only 18 full time employees, less owned property then most small families, and yet collected over 75 million dollars in revenue last year and turned nearly 53% of those revenues in free cash for it’s stockholders! Clearly this is one exceptional business - and according to the Magic Formula it’s now on sale. Sounds like a great buy, right? Let’s dig a little deeper...