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Getting started on a new website design any time soon? You’ll definitely want to check out this infographic from HubSpot about the different elements that make up a successful homepage. For service industry professionals, having your phone number and contact information displayed prominently is a must!

(Note: these are current at the time this article is published, but it’s important to keep an eye on your page even if you aren’t very active on social media. Facebook is known to switch things up from time to time.)

Ever get a negative review on Facebook? Dealing with trolls and anonymous negative comments can be extremely frustrating. As social media becomes more ingrained in everyday life, business owners need to be cautious. Click here to read the full article.

Safety is always crucial when on the job, and opening windows when running a generator in a closed space is ESSENTIAL! Recently, a carpet cleaner tragically passed away on the job after forgetting to ventilate the house after he parked his van in the garage & closed the door. Click here to read more.

Do you have ideas for coverage? Let us know at newsletter@principalfocus.com!

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If you’re going to be marketing your business in 2014, make sure you’re not using 2011 marketing practices! SEO, social media, and web marketing are constantly changing. Here is a great infographic from OfferPop about some likely marketing trends we’ll see in 2014:

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The new year is here and people around the world are setting goals. Whether they want to be healthier, more fiscally responsible, to keep in touch with their friends and relatives, to pick up a guitar, or learn to paint, people are making New Years resolutions of all kinds.

As you start figuring out how you’re going to make this year awesome, don’t forget to make resolutions for your business!

2014 is the year to focus on getting more repeat business and building a loyal base.

But how do you do that?

Of course it’s important to make a great impression, to be friendly, courteous, and punctual, and to provide a service that will impress your clients. People are naturally forgetful, though, and if you aren’t constantly reminding your customers that you exist, they’re going to forget you.

The solution is intelligent, heartfelt direct mail marketing. That’s what our FillMySchedule program is all about.

We have found that by simply sending personalized thank-you cards, “here to help” cards, and reminder cards, our users have been able to give their repeat business a massive boost.

Our FillMySchedule program is based on the idea that when you reach out to people without putting the “hard sell” on them, they will understand that you care about them as people, not just as a source for more dollars.

The cards that we send out for our users are intended to look like a wedding or birthday invitation, not marketing materials. They are tent-fold, heavy card stock cards that are stamped and addressed to the customer themselves, not “Current Resident.”

FillmySchedule starts with a simple thank you note, then follows up every three months with specially crafted messages to inform them of the additional services you can provide. Maybe their couches are covered in stains? Maybe their driveway needs pressure washing?

After awhile the FMS message shifts to focus on how long it has been since you visited your client and how much dirt and grime has accumulated since then.

When clients perceive that you care about them enough to address them personally and reach out as an individual, the response you’ll get is much higher than if you were to send postcard advertisements with no personalization.

Let’s make 2014 the year of repeat business. If you’re already using FillMySchedule, make sure you’re clicking that button in ServiceMonster! Cards that aren’t approved won’t land you any new jobs.

If you aren’t using FillMySchedule, consider making it a New Year’s Resolution for your business. With an average 800% return on investment, we doubt you’ll regret it.

To speak with our FMS specialist, give us a call at 888-901-3300 or send an email to support@principalfocus.com!