In a Letterman-style countdown, Siebold explains this tabulation of the top ten not-to-doís:
(10) moving too fast;
(9) a boring presentation;
(8) not customizing the presentation to the prospectís needs;
(7) not offering a personal guarantee;
(6) poor follow-up;
(5) not offering a reason to act today;
(4) being too pushy;
(3) not being prepared;
(2) not asking for the order; and last but most certainly not least,
(1) not having fun.

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