According
to the American Trucking Association - The Average Delivery
Truck Makes 16 Mil. Impressions a Year.

Advertising
and Marketing in a Mobile Age

COMBINE
This ...The
Average American Travels 15,000 Miles a Year.

With ...The
Transportation of more than $6 Trillion Worth of Freight!

And What
Do You Have?... Modern
Advertising Destiny!

Advertising
Overview / Advertising Trends

In the past 5 years,
Billboards and Outdoor Advertising have grown in popularity.

Part of the reason is
- Billboard costs are lower, there is no cost to the consumer. They
don't have to buy a paper, a magazine or cable TV. Outdoor ads cost
80% less than television commercials, 60% less than newspapers,
and 50% less than radio ads - and even though billboards are seen
as a non disruptive way to reach the public, they are also adding
to the advertising clutter. And unfortunately, after a very short
period of time, they blend into the landscape, making them ineffective.
To solve this problem, advertisers want you to replace or rotate
your ad every few months. Advertising agencies recommend you change
your signage throughout the year, adding to the cost of using billboards.

A Very New
Trend / Truckside Ads / Trailer Advertising

In an American Truckers
Association Study, 91% of People Notice Mobile Boards.

New “Mobile Ad
Marketing” Media Benefits

Cut thru the Ad Noise
and Clutter

Get Your Ad Noticed
91% of the Time

Utilize our unique
consumer inter-active edge

Create Significant
Savings to Your Clients.

MAM is
a fresh alternative to many outdated, aged and inattentive advertising
mediums. We focus on absolute innovation and to deliver a mass viewing
audience to our clients by offering one of the hottest and greatest
untapped marketing mediums available.

Billboards which can
travel hundreds of miles each day or around a city block. The end
result is millions of new eyes examining our customer's ads every
few days.

MAM
Currently Has over 20,000 Trailers Signed Up all Across America
and pending deals with some of the biggest names in Domestic Freight
Transportation.

HOW IT WORKS

1. You (The Client) determine
what Market / Markets your client wants to be seen.
(Inner City , City to City, Statewide Routes or National Routes)

Travel Trends

American are driving
more. They spend an average of 15 hours per week in their car as
commute times go up. Time spent in their car is triple the time
spent reading the paper.

If you think of your
own experience when you are driving you can immediately understand
the enticement of something to look at besides dull landscapes and
bumper to bumper traffic. Our ads get noticed because they are unique
mobile signs designed for impact.

Another bonus for those
seeking the attention of young men age 18 to 34, they spend more
time in the car than any other group, a total of 20 hours each week.
And mega-milers, those who travel more than 260 miles a week are
upscale, educated and far more likely to be employed full-time.
(Arbitron National In-car Survey)

AMERICANS
Will Travel 3 Trillion Miles This Year...
And MAM Will Be Right There Beside Them …

The Current
Advertising Dilema

It is estimated that
the AVERAGE American is exposed to over 3,000 ads a day.

To avoid the ad noise
people throw their mail unopened into the garbage. Magazines sit
around the house unread. Newspapers pile up until thrown out. When
an ad comes on TV, consumers channel surf or head to the kitchen.
Me, I read between commercials, they're getting so long.

According To Media Post
Magazine, Across 3 Major Media - TV, Newspapers and Magazines -
Americans were Shown 2 Million More Ads in January of 2005 than
in The Same Month in 2004.

That’s a Big Spike
in the amount of Advertising Clutter for Americans to contend with.
If You Factor in other major media such as radio, online, cinema,
point -of- purchase and the increase in new media outlets, the story
only gets worse.

Media advertising keeps
getting more and more expensive. Risk rises with the expense, requiring
the return on risk to be greater.

Advertising
Media / ROI

When you invest in media,
you need a higher and higher return. If you run an ad on Oprah,
you need a big payoff. The increase in revenue, however, isn't commensurate
with the increased risk and may not be justified.

Over the years millions
have been spent in creating a brand. Advertisers use interruption
marketing to draw attention to their product and to create differentiation
for their product. They have continued to use interruption marketing
in spite of the increasing noise in the marketplace, making differentiation
a zero-sum, advertising based game.

Unfortunately the less
the public pays attention, the harder advertisers try to get the
consumers attention, creating more noise in the market place.

The overflowing clutter
and growth have made interruption marketing almost worthless. And
yet, advertisers rely almost solely on interruption

"One product after
another is fading away, for the simple reason: the ads can't pay
for themselves anymore." Seth Godin, The Purple Cow

These Advertising trends
are what make MAM such a needed alternative.

Edge (Mobile)
Marketing

"Being remarkable
is the shortcut to growth." Edge marketing is getting away
from center. It's going to the edge where you can be seen. You want
someone to willing make a remark about your product. And, when they
do you have become remarkable. "Being distinctly different,
and therefore remarkable what matters.People talk, and word spreads
- success follows. (Seth Godin - The Purple Cow)

U.S.
Transportation Stats

* 1/3
of Urban Interstates carry more than 10,000 Trucks each day. Top

(1)
There are nearly 4 million miles of roads in the United States,
enough to circle the globe about 160 times, go to the moon and back
more than 8 times, or take 800 round trips between New York and
Los Angeles.

(2)
In 2002, an average U.S. car or light truck (e.g., SUV or pickup)
was driven about 12,000 miles – a distance equal to a journey
about half-way around the world.

(3)
In 2003, the value of imported goods and goods slated for export
that were carried on the nation's transportation network amounted
to nearly $2 trillion--$1,259 billion in imports and $724 billion
in exports.

(4)
In 2001, imports and exports accounted for about 18 percent of the
value of the nation's overall freight shipments.

(5)
The average U.S. household now has more cars and other personal
vehicles than drivers – 1.9 personal vehicles compared to
1.8 drivers on average per household.

(7) U.S.
households with three or more vehicles are much more numerous than
households with no vehicle—24 percent of households had three
or more vehicles while 8 percent had no vehicle in 2001. About 31
percent of households had one vehicle and 37 percent had two.

(8)
U.S. public transit ridership grew 24 percent in the 1995 through
2001 period -- from 7.8 billion to 9.7 billion unlinked passenger
trips.

(9)
Construction of the U.S. Interstate Highway System was the largest
earth-moving project in the history of the world. Nearly 42 billion
cubic yards of earth were moved. In comparison, “only”
362 million cubic yards were moved during construction of the Panama
Canal. The concrete used to construct the Interstate System could
build a wall nine feet thick and 50 feet high around the world’s
equator.*

(10) There
are 62 routes on the U.S. Interstate System. Of these, only three
are transcontinental highways, running from coast-to-coast (I-10,
I-80, I-90). However, seven interstate routes connect Canada and
Mexico.*Top