"RSS is at the edge of a huge acceleration in adoption," he said. "The early users have been bloggers, which have clearly exploded geometrically.... The next adopters are online content publishers. Corporations are starting to use the technology. This is where it will go mainstream. The novelty factor has clearly worn off. We're now shifting into a mode where folks are looking for and extracting value from the platform." [Wired News: RSS Attracts Really Serious Money]