Q Scores

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Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts. Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom reasearch options for more precise target market analyses, and when a client’s schedule is not aligned with that of a syndicated study.
Our top level staff has the experience and expertise to analyze and interpret the data relative to the clients’ specific needs. We are readily available by phone or email to guide our clients with our unmatched and unbiased counsel and analytical support.