Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.
Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Continue Reading

In addition,Neil Patel's study on Content Length is another reason to test long pages. That case study provides some nice data to support the often thought of theory that longer pages, with more content, correlates with higher rankings.

Great tips! I think so many people miss out on the right side. Or at least some put too much crap and the focus is lost. I know some of my clients get this but the majority do not. Conversion is equally as important as traffic itself.

I think Peep is right about moving away from auto-scrolling carousels, sites with 5,6 or even more slides in their carousel are just wasting their time. Most people visit a site with a purpose, help them complete their task faster and they're more like to buy/enquire. Great post - lots of great tips and things to test.

I've only started seriously thinking about heatmaps on the last few months. It's something I'm a bit reluctant to pay for before I know how much usable data I'm going to get from them. Thanks for the heads up on the free alternatives!

As Will said, the scrolling carousels study is really interesting. I guess to a certain extent it can tie in with banner blindness too!