Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It isn’t selling a product outright; rather, it’s expertise and customer service that builds interest and trust in your recommendations, which later convert to sales.

Search engine optimization (SEO) isn’t just titles, tags, and fixing broken links. SEO managers are marketing professionals that grow your organic traffic to increase leads and engagement. An effective SEO manager grows brand awareness and converts interest into revenue. Nearly 67% of everyone ages 18-55 has purchased from or donated to a brand they knew little to nothing about just by searching on their phone. Is your organization optimized? Take a peek to see why it matters.