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Amazon debuts Cloud Cam and Key to Compete Against Nest, August and others in home security

Amazon wants to be the hub for your connected home, and today the company announced two new products that will help it fill out that ambition, specifically in the area of home security. It announced a new “intelligent” camera called the Cloud Cam, and a new smart-lock service called Key.

You control both using Alexa, the voice-based assistant that powers its line of Echo speakers and screens and connected device controllers.

Pre-order pricing for the Cloud Cam starting at $119.99 and going up to $249.99 for Prime members if paired with Key as part of a larger In-Home Kit (which also includes a smart lock from Yale or Kwikset). As it did with the Echo Dot, Amazon is also selling multipacks of the Cloud Cam that bring down the unit cost. Amazon describes the Cloud Cam as a “premium product at a non-premium price.” But there are also subscription prices, which we’re detailing below.

Key, meanwhile, will launch on November 8 starting in 37 cities in the U.S. covering “millions of items,” Amazon said.

The moves underscore Amazon’s ambitions to be more than just an e-commerce hub for the home — although with Key aimed specifically at enabling deliveries, they clearly will help the company further its e-commerce business as well.

When Amazon launched the Echo Look earlier this year, people raised questions about how much Amazon was invading your privacy with a “smart” camera that could potentially record everything it sees. In light of that, it’s very interesting to see the company taking ownership of that theme with a new security cam product, which comes with even more enhanced camera features like night vision and motion detection.

It is also a sign of how the company is shaping up to be a formidable player in the area of productising innovations in artificial intelligence.

“Cloud Cam has all the features you need to monitor your home, including a 1080p Full HD camera, night vision, two-way audio, and free storage for clips–and with the secure AWS cloud powering Cloud Cam’s advanced computer algorithms and intelligent alerts, the service is always getting smarter,” said Charlie Tritschler, Vice President, Amazon Devices, in a statement.

The Key, meanwhile, is something of a throwback to the old, human way of doing things — but with a smart lock twist. The idea with it is that the Cloud Cam is able to detect when someone has come to deliver a package and work the unlocking of the smart lock in tandem with that.

As Amazon describes it, when a delivery driver requests access to the customer’s home:

“Amazon verifies that the correct driver is at the right address, at the intended time, through an encrypted authentication process. Once this process is successfully completed, Amazon Cloud Cam starts recording and the door is then unlocked. No access codes or keys are ever provided to delivery drivers.”

“Amazon Key gives customers peace of mind knowing their orders have been safely delivered to their homes and are waiting for them when they walk through their doors,” said Peter Larsen, Vice President of Delivery Technology, Amazon, in a statement. “Now, Prime members can select in-home delivery and conveniently see their packages being delivered right from their mobile phones.”

It’s small consolation, but Amazon says that when all of the above goes wrong, “in-home delivery is backed by Amazon’s Happiness Guarantee.” I’ll be very curious to see how many people take up this offer.

While the “Cam” is clearly a physical object, there is also a “Cloud” component to the name, and that is where Amazon is hoping to make some recurring revenues. A free tier will give you access to 24 hours of clips stored in the AWS cloud (with support for three cameras). The paid tiers bring that number up to 10 with additional storage and unlimited downloads of clips, along with other features like Person Detection and Zones, which lets you indicate motions that you don’t want recorded (such as pets’ eating area or a ceiling fan).

Prices for subscriptions should be as follows:

Basic ($6.99/mo, $69/yr) offers access to the last 7 days of motion detection clips for up to 3 cameras

Extended ($9.99/mo, $99/yr) offers access to the last 14 days of motion detection clips for up to 5 cameras

Pro ($19.99/mo, $199/yr) offers access to the last 30 days of motion detection clips for up to 10 cameras

Also somewhat creepy but probably useful is that Cloud Cam has two-way audio to use your app to “tell your dog at home to stop barking or let your family know you’re leaving work.” The audio also works via the Echo Show and Spot.

Latest Reviews

Easter's service is exceptional. Their representative, Daniel, was kind, prompt, and went above and beyond. We had our building doors updated with panic bars and locks. He was prompt and did exceptional work. I don't normally write reviews on Facebook, but his service was beyond what we expected. Highly recommend.read more

Butch Jackson

2018-03-13T18:55:43+0000

They are a Great Lock Co.To Deal with. HEY Bobby will see you soon I am working at 999 Corporate Boulevard

Jessie Hoffman

2017-04-11T22:56:13+0000

Easter's will get all of our business forever. Over the years we've brought them several keys, they've come to our house, and recently they worked with us to get a set of spares made for a padlock they didn't carry a blank for. Service is always prompt, friendly, and professional, and the keys always work. Thank you for continuing to be a great company.read more

Lydia Fitzsimmons

2016-11-02T16:24:30+0000

Easter's Lock and Security is the best!! Always great service and a perfect cut on all the keys. I have used them for my home and business for years! The only company to use for all my needs! Best company ever!read more

Frankie Valentin

2015-10-22T14:45:42+0000

I would never go in this place again! Horrible service . All the locks I purchased were wrong size and they wouldn't let me exchange them and basically told me I was stuck with them!!! Thanks for leaving me with 100$ in locks with no purpose or use!read more