Production: A collaboration was made with actor Dilan Deniz and basketball player Sinan Güler to be the face of Air Max’s new campaign, Kiss My Airs as well as the launch of Vapor Max. The two-day shoot was created within two different studios and exterior locations around Galata rooftops to provide a textured backdrop of old meets new.

Distribution: The photos were then designed as a series of posters to be distributed in 9 neighbourhoods around town; Galata, Nişantaşı, Moda, Caddebostan, Beşiktaş, Arnavutköy, Bebek, Karaköy, Ortaköy. The reach for the project was over 3.2 million people.