The phrase "Helping Mom is Our Business" is not just part of their logo — it says what their company is all about. Their business grew out of a typical family environment where they experienced the same issues as most parents trying to raise their children: Too many problems ... not enough solutions. They got into this business for this very reason and have maintained the same focus since 1986 — finding innovative product solutions to everyday problems. They dedicate themselves and their product selections to this philosophy.