Tag Archives: David Baker

David Baker, HOW’s favorite tough-love creative business consultant, is really, really busy for the next few months, which is great for anyone looking to get some advice to help their business thrive in 2013. First up is HOW’s own MYOB Conference, where you’ll not only get to hear from Baker and other expert speakers,...

Burnout is widely felt in marketing field. So much so that every individual will face it at some point in his/her career. Some of it stems from a propensity toward short attention spans, developed at an early age. Oddly enough, if you didn’t have access to a TV or hours of video games, you...

How do you get (money and) impact in a client relationship, consistently, month after month? It doesn’t happen without some measure of control in the client relationship. If you’re an order-taker (that’s the opposite end of the spectrum), you’re not an expert, and your recommendations are not considered as seriously as they could be.

I’ve always advised firms to view growth (defined as an increased body count) as something largely neutral. It’s not good or bad—just different. That can relieve the inappropriate pressure to grow, grow, grow. Nonsense. That may work for trees, but oceans and rocks don’t really care. So instead of chasing growth as the solution...

HOW’s Mind Your Own Business Conference is concentrated business management training for the creative firm owner. Held every other year, MYOB allows firm owners to network with peers and hear from some of the top business consultants in the industry. David Baker is not only one of this year’s speakers, he is also the...

If you don’t have a content strategy for your website or social media activities, they won’t give you much bang for your buck (or your time). Creative business consultant David Baker explains the basics of content strategy in a free webinar tomorrow. Here’s a bit of what he’ll be talking about: What exactly is a content...

If you don’t have a content strategy for your self-promotional website or your social media activities, they won’t give you much bang for your buck (or your time). Creative business consultant David Baker explains the basics of content strategy: What exactly is a content strategy? Content strategy is the method you will use as...