AgDay Daily Recap- March 15, 2018

HEADLINES NEW NUMBERS SHOW U-S SOYBEAN ACREAGE COULD BLOW PAST CORN THIS YEAR. PLUS, A POSSIBLE FIX TO THE SECTION 199A, BUT DOES IT COMPLETELY CLOSE THE LOOPHOLE GRAIN BUYERS ARE FACING TODAY? IT'S PART 2 OF THE TECHNICAL TALK OF TRADING. AND THE COMEBACK OF AN ICONIC SLOGAN.. PUTTING A FRESH SPIN ON THE NOSTALGIC CAMPAIGN IN ORDER TO KEEP THE LOVE FOR BEEF ALIVE. AGDAY-BROUGHT TO YOU BY THE DEPENDABLE, LONG LASTING CHEVY SILVERADO.

ALLENDALE ACREAGE REPORT GOOD MORNING I'M TYNE MORGAN. CLINTON GRIFFITHS IS ON ASSIGNMENT. AS PRESIDENT TRUMP'S TARIFF THREATS HEAT UP, IT'S THAT UNCERTAINTY WEIGHING ON THE MINDS OF PRODUCERS. BUT IT MAY NOT BE ENOUGH TO STOP FARMERS FROM PLANTING A RECORD NUMBER OF SOYBEAN ACRES THIS YEAR. JUST TWO WEEKS BEFORE USDA PLANS TO RELEASE ITS PLANTING INTENTIONS REPORT, A NEW SURVEY BY THE FIRM ALLENDALE REVEALING THAT U-S FARMERS COULD BE PREPARING TO PLANT MORE SOYBEANS AND MORE WHEAT. AND THAT COULD EAT INTO THE AMOUNT OF CORN THAT GETS PUT IN THE GROUND THIS YEAR; ALLENDALE'S ANNUAL ACREAGE SURVEY ASKING GROWERS FROM 27 STATES WHAT THEY INTEND TO PLANT. THIS YEAR IT SHOWS FARMERS COULD SEW A RECORD NUMBER OF SOYBEAN ACRES AT 92 POINT 1 MILLION ACRES. . AND THE SURVEY SHOWS CORN PLANTINGS COULD SEE A BIG DROP, AT 88 POINT 5 MILLION ACRES. IF THAT HOLDS TRUE, THAT'S NEARLY A 2 MILLION ACRE INCREASE FOR SOYBEANS, AND A 1 POINT 65 MILLION ACRE DROP FOR CORN. ALLENDALE'S RICH NELSON SAYS WHEN YOU BREAK IT DOWN STATE BY STATE, IT'S THE FINDINGS IN NORTH DAKOTA THAT ARE THE MOST INTERESTING. ALLENDALE'S ALL WHEAT ACREAGE NUMBER SHOWS WHEAT ACRES GAINING GROUND, 46 POINT 88 MILLION. THE FIRM ALSO ASKING PRODUCERS ABOUT OLD CROP AND NEW CROP SALES. THEY FOUND ABOUT 13 PERCENT OF NEW CROP CORN HAS ALREADY BEEN SOLD AMONG THOSE PRODUCERS, AND 29 PERCENT OF SOYBEANS. NELSON SAYS THAT SOYBEAN SALES NUMBER IS LOW CONSIDERING HTE RECENT RUNUP IN PRICES.

FARM BILL, FARM BILL DELAY HOUSE AGRICULTURE COMMITTEE CHAIRMAN MIKE CONAWAY SAYS HE'S DELAYING THE RELEASE OF A DRAFT FARM BILL THIS WEEK AS HE WORKS TO FIND BIPARTISAN SUPPORT FOR A LAW THAT TAKES AIM AT GOVERNMENT FOOD PROGRAMS. THE NUTRITION PROGRAMS, LIKE FOOD STAMPS, ARE OFTEN THE MOST CONTENTIOUS PART OF THE FARM BILL WHICH IS RE-WRITTEN EVERY FIVE YEARS. . ACCORDING TO BLOOMBERG NEWS, REPRESENTATIVE COLLIN PETERSON OF MINNESOTA SAID ADDITIONAL WORK REQUIREMENTS FOR RECIPIENTS OF "SNAP" BENEFITS WOULD PULL ANY SUPPORT FROM DEMOCRATS FOR THE OVERALL BILL. . ILLINOIS CONGRESSMAN RODNEY DAVIS - WHO SERVES ON THE AG COMMITTEE - SAYS REPUBLICANS ARE WILLING TO FACE THAT DEBATE, CHAIRMAN CONAWAY PREVIOUSLY SAID HIS COMMITTEE WOULD SEND A FARM BILL TO THE HOUSE FLOOR FOR A VOTE BY THE ENOF MARCH. BUT A DELAY IN RELEASING THE BILL THIS WEEK PUTS THAT TIMELINE AT RISK. .ON THE SENATE SIDE - AG COMMITTEE CHAIR PAT ROBERTS SAYS IT'S CRUCIAL TO GET THE FARM BILL TO GET DONE THIS YEAR BECAUSE OF THE POSSIBILITY THAT A TARIFF FIGHT MAY TRIGGER RETALIATION THAT WOULD HIT FARMERS. . AS WE MENTIONED EARLIER, CLINTON IS ON ASSIGNMENT. HE'S IN WASHINGTON AND MET WITH SENATOR ROBERTS TUESDAY TO DISCUSS THE FARM BILL. TOMORROW - MORE OF THE EXCLUSIVE CONVERSATION WITH SENATOR ROBERTS AS CLINTON HOSTS AGDAY FROM THE NATION'S CAPITOL.

199A FIX ALSO IN WASHINGTON THERE'S AN AGREEMENT ON THE TABLE TO ADJUST WHAT SOME GRAIN SELLERS AND BUYERS CALLED A 'FLAW' TO THE 199A PROVISION OF THE TAX PLAN. AND NOW LAWMAKERS NEED TO FIGURE OUT HOW TO ACTUALLY GET THE NEW LANGUAGE PASSED LAWMAKERS HAVE REACHED AN AGREEMENT TO REVISE A PORTION OF THE TAX CODE CHANGED IN THE TAX REFORM LAW IN DECEMBER. THE TAX LAW GAVE FARMERS A TAX BREAK FOR SELLING TO COOPERATIVES. BUT PRIVATE GRAIN HANDLERS DID NOT ECEIVE THE SAME INCENTIVE. . UNDER THIS AGREEMENT, THE TAX PROVISION GOES BACK TO LANGUAGE SIMILAR TO WHAT WAS UNDER THE PREVIOUS SECTION 199, BUT ADDS AN ADDITIONAL DEDUCTION OF UP TO 20 PERCENT OF NET INCOME. FARM CPA PAUL NEIFFER SAYS ITS ANTICIPATED THIS DEDUCTION WILL EQUATE TO UP TO 1 PERCENT OF GROSS SALES, PLUS 11 TO 20 PERCENT OF NET FARM INCOME FROM THOSE SALES. IT ALSO ALLOWS DAIRY PRODUCERS TO OFFSET THEIR CAPITAL GAINS FROM THE SALE OF RAISED BREEDING STOCK, SOMETHING MANY DAIRY GROUPS URGED CONGRESS TO ACHIEVE. WHILE AN AGREEMENT IS IN PLACE, NOW THE HURDLE MAY BE GETTING IT PASSED IN CONGRESS. IOWA SENATOR CHUCK GRASSLEY THINKS ATTACHING IT TO THE SPENDING BILL IS POSSIBLE.

KNOWING OF THIS COMPROMISE, I DON'T KNOW ANY REASON WHY IT WOULDN'T BE LEGISLATION THAT ISN'T PASSED BY THE MARCH 23 APPROPRIATIONS BILL. 02 TAKE OUT MIDDLE 08 IT DOES WHAT THE LAW WAS BETWEEN THE EARLY 2000S AND 2017 AND I ASSUME SINCE IT WAS WORKING ALL THAT PERIOD OF TIME AND WE GO BACK TO THAT FORMAT, MAINTAIN STATUS QUO THAT WE WON'T HEAR ANY COMPLIANTS ABOUT IT. 30

INFRASTRUCTURE HEARING IN WHAT YOU MIGHT DESCRIBE AS "UN-CONVENTIONAL", FIVE MEMBERS OF PRESIDENT TRUMP'S CABINET ALL TOOK PART IN THE SAME SENATE COMMITTEE HEARING WEDNESDAY ON THE TOPIC OF INFRASTRUCTURE - THE FIRST TIME FIVE CABINET SECRETARIES TESTIFIED IN FRONT OF A SENATE COMMITTEE AT THE SAME TIME SINCE 2001. AGRICULTURE SECRETARY SONNY PERDUE WAS JOINED BY TRANSPORTATION, COMMERCE, ENERGY AND LABOR SECRETARIES TO DISCUSS THE PRESIDENT'S INITIATIVE TO SPUR PUBLIC WORKS IN THIS COUNTRY. . THE PRESIDENT UNVEILED HIS INFRASTRUCTURE PLAN IN FEBRUARY. HE SAYS THE MEASURE WOULD NEED 200- BILLION DOLLARS IN FEDERAL FUNDS OVER TEN YEARS. IT WOULD ACT AS 'SEED MONEY' TO ENCOURARGE ONE- AND-A-HALF TRILLION IN SPENDING BY STATES AND THE PRIVATE SECTOR. . STILL, IT'S UNCLEAR HOW SUCH A MASSIVE PROJECT WOULD BE FUNDED.

CROP COMMENTS FROM WASHINGTON TO THE FARM, MIKE HOFFMAN JOINING US THIS MORNING FOR CROP COMMENTS. GOOD MORNING, MIKE. GOOD MORNING, TYNE. HERE'S SOMETHING YOU DON'T SEE EVERYDAY - A SNOW STORM IN KENTUCKY. LAUREN TURLEY IN UNION COUNTY SENDING US THE AFTERMATH OF COWS IN THE SNOW. THANKFULLY, THE WEATHER SHOULD WARM UP OVER THE NEXT COUPLE OF DAYS. AND TAKE A LOOK AT THE WIND SPEED FORECASTERS ARE GOING TO BE A LOT. THIS IS A VOLATILE WEATHER PATTERN AND YOU CAN SEE IN THE NORTHEAST. EAST CENTRAL STATES INTO THE SOUTHWEST ESPECIALLY THIS AFTERNOON IN THE FOUR CORNERS REGION BACK INTO CALIFORNIA AND THE CAROLINAS IT BECOMES VERY WINDY SOME OF THAT WIND WITH THAT NEXT STORM MOVES INTO THE CENTRAL PLAINS BY TOMORROW MORNING AND THAT MEANS THE NORTHEAST CENTRAL PLAINS BACK INTO SOUTHERN CALIFORNIA CONTINUES TO BE VERY WINDY. I'LL OF THE REST OF YOUR FORECAST BUT FIRST HERE ARE SOME HOMETOWN TEMPS0 ( YOUR NEXT PIECE OF EQUIPMENT IS ON MACHINERY PETE DOT COM. SEARCH EQUIPMENT FROM DEALERSHIPS ACROSS THE COUNTRY TO FIND WHAT YOU'RE LOOKING FOR. ONLY ON MACHINERY PETE DOT COM. )

TEASE HOW DOES TECHNICAL TRADING WORK? WE'LL CONTINUE OUR CONVERSATION WITH ONE TRADER WHO BELIEVES IN THE PROCESS. WHEN YOU HEAR THAT SIGNATURE MUSIC FOR A BEEF CHECKOFF COMMERCIAL, DID YOU KNOW YOU'RE LISTENING TO BALLET? . THE HISTORY - AND THE FUTURE - OF THE MARQUEE ADVERTISEMENT, LATER ON AGDAY.PLUS, A SOUTHERN CITY THAT TOUTS ITS HOSPITALITY PREPARES TO WELCOME A HALF MILLION PEOPLE TO CELEBRATE ST. PADDY'S DAY.

FLOOR OF THE CME THIS MORNING, CLINTON CONTNUES THE CONVERSATION ON TECHNICAL TRADING WITH ROUND 2. CLINTON. MIKE FLOREZ, FLOREZ TRADING OUR GUEST TODAY. MIKE, AS WE LOOK AT SOME OF THESE TECHNICAL TECHNIQUES I GUESS TO TRADING YOU'VE GOT SEVERAL DIFFERENT THINGS THAT YOU CAN SHOW US AND THIS ONE IS THEY CALL IT BOLLINGER BANDS. IS THAT RIGHT. YES. THE PREMISE OF BOLLINGER BANDS FIRST OF ALL WHAT THEY ARE THIS MIDDLE LINE PURPLE LINE IS A 20 DAY MOVING AVERAGE. OK. AND THE LINES ABOVE IT ARE TWO STANDARD DEVIATIONS AWAY FROM THAT LINE. AND SO THIS WILL ENCOMPASS 90 TO 95 PERCENT OF ALL TRADING WILL STAY WITHIN THESE BANDS OK WHERE YOUR OPPORTUNITIES LIE IS WHEN THEY ESCAPE THAT 5 PERCENT OF THE TIME WHEN THEY'RE BELOW IT. YOU'VE GOT A CHANCE TO BUY THE MARKET IN A PROBABLY A PRETTY LOW RISK SITUATION. ABOVE IT YOU'VE GOT A CHANCE TO SHORT IT. OK. SO YOU'LL SEE THAT THESE THESE THIS INDICATOR WILL WORK ON STOCKS OR FUTURES IT DOESN'T REALLY MATTER. BUT THE IDEA HERE IS THAT I'D LIKE TO TRADE IT.. I VIEW THIS AS A MORE OF A SHORT TERM TRADE SYSTEM WORTH LAST A FEW DAYS TWO TO FIVE DAYS... OK. OK. SO YOU'LL SEE IT DOWN HERE TWO DAYS AND THAT'S WHERE I'D LIKE TO GET INTERESTED IN IT BECAUSE I KNOW IT'S IT'S IT'S GONE BEYOND ITS FAIR VALUE. SO I BUY THIS AND THEN IF I DO ENTER IT I PUT A STOP IN A FEW HUNDRED BUCKS BELOW THOSE LOWS. BUT I USUALLY WAIT TWO DAYS BEFORE I ENTER THE MARKET. SO YOU SEE IT HERE YOU SEE IT HERE YOU SEE IT THERE. AND IF YOU GO TO THE NEXT SLIDE. YEAH WE'LL WE'LL SEE HOW THIS CONTINUES. SO HERE'S HOGS. SO THIS IS A PRETTY VOLATILE MARKET AS YOU SEE IT. YOU HAD TWO DAYS HERE AND YOU REALLY RAN UP HERE. YOU ONLY HAD ONE DAY HERE. BUT IT'S TELLING YOU THE MARKET IS OVERSOLD AND PROBABLY NEEDS A RALLY YOU REALLY POP TO THE UPSIDE HERE SAME ON THE HIGH SIDE HERE LOW SIDE HERE. WHERE IT CAN GET YOU IN TROUBLE THOUGH LIKE RIGHT HERE YOU WERE BELOW THE MARKET FOR SEVERAL DAYS. AND A KEY THING HERE IS IT. LOOK AT THE SLOPE OF THE OF THE BANDS ITSELF THE UPPER AND LOWER BANDS WHEN THEY'RE IN VERY STEEP DECLINE IT'S A WARNING SIGN HEY NOT NOT SO QUICK WHERE THE HIGHER TRADE PROBABILITIES COME IN IS WHEN THE BANDS ARE NARROW OR START TO NARROW AND GOING SIDEWAYS. OK. THOSE ARE ALL MUCH HIGHER PROBABILITY OF BEING RIGHT THAT TRADE. AND I THINK YOU HAVE ONE MORE CHART HERE ON THIS. GIVE US ANOTHER CONCEPT. THIS IS NATURAL GAS SAME SITUATION TWO DAYS ABOVE YOUR ONE DAY HERE YOU'RE A COUPLE OF DAYS HERE. AGAIN THIS WAS A VERY STEEP ONE SO THAT WAS A WARNING SIGN TO BE CAREFUL. YOU GOT NARROW BANDS HERE TWO DAYS HERE TWO DAYS HERE. YOU KNOW YOU CAN SEE HOW THE MARKET IS KIND OF FLAGGING HERE THAT HEY WE'VE GONE TOO FAR TOO FAST AND WE'RE PROBABLY DUE TO GO BACK TOWARDS THE MEAN. OK. THAT'S HOW YOU USE THESE. ALL RIGHT. AND A LITTLE SHORTER TERM SITUATION SOMETHING THAT CAN HELP YOU GET THESE KIND OF SMALLER PERSPECTIVE OF WHAT THE MARKET ACTION IS GOING TO BE. ALL RIGHT. YOU BUY SOMETHING ON MONDAY MAYBE YOU'RE OUT OF IT BY FRIDAY. THAT KIND OF TRADE. ALL RIGHT. GOOD INFORMATION. WE'LL BE BACK WITH MORE IN JUST A MINUTE0

WEATHER AGDAY WEATHER - BROUGHT TO YOU BY RESICORE CORN HERBICIDE. A UNIQUELY POWERFUL FORMULATION. EXTRAORDINARY POWER OVER WEEDS. )WELCOME BACK. TIME NOW TO CHECK WEATHER WITH METEOROLOGIST MIKE HOFFMAN. MIKE YESTERDAY ON AKTAY WE TALKED ABOUT ALANINE AND IT'S FADING. AND IN AREAS THAT REALLY COULD USE SOME OF THAT MOISTURE SO YOU SEE IT IN THE RUTILE MAP. HOW LONG BEFORE MAYBE THIS WEATHER PATTERN STARTS TO CHANGE. WE GET SOME RAIN IN THE PLAINS. I DON'T SEE AN END TO THE OVERALL PATTERN BUT THE NEXT SYSTEM IS GOING TO SPREAD SOME RAIN INTO THE CENTRAL PLAINS. SO THAT COULD BE VERY GOOD NEWS FOR SOME OF THOSE DRY AREAS YOU'RE SEEING THERE IN THE ROOT ZONE MOISTURE. YOU CAN SEE THOUGH THAT THAT DRY AREA EXTENDS SOUTHWARD INTO WEST TEXAS SPECIALLY SOUTHWEST TEXAS AND BACK INTO THE FOUR CORNERS REGION ESPECIALLY UTAH WESTERN COLORADO VERY DRY AREAS THERE. BUT AGAIN WE HAVE MULTIPLE SYSTEMS COMING INTO THE WEST COAST WHICH IS GOOD NEWS FOR ALL OF THOSE AREAS OVER THE NEXT SEVERAL DAYS AND THAT PATTERN REALLY LOOKS LIKE IT'S GOING TO CONTINUE A LITTLE BIT DRY IN EAST CENTRAL OR THE MID-ATLANTIC STATES SEE VIRGINIA INTO THE NATION'S CAPITAL. BUT OBVIOUSLY TURNED SLIGHTLY WET AFTER THAT BIG STORM IN THE NORTHEAST AND OF COURSE IT'S STILL SNOWING FROM THAT STORM SYSTEM. IT IS WINDING DOWN NO. NEXT STORM KIND OF FEEDING INTO IT INTO THE MIDDLE OF IT WILL SPREAD A LITTLE BIT OF SNOW THROUGH PARTS OF PENNSYLVANIA NEW YORK AND OHIO TODAY. THERE'S MULTIPLE SYSTEMS COMING IN OUT WEST THE ONE OVER UTAH INTO COLORADO PUTTING SOME MOISTURE DOWN WHERE THEY COULD USE IT AND THEN IT SPREADS THE MOISTURE INTO THE PLAINS STATES WITH SOME RAIN IN PLACES BUT THIS COULD BE ICE AND SNOW IN MANY PARTS OF THE NORTHERN PLAINS NEBRASKA INTO SOUTH DAKOTA ESPECIALLY AND YET ANOTHER SYSTEM COMING INTO CALIFORNIA AND THE WEST WITH MORE RAIN AND MOUNTAIN SNOWS OUT THERE BY LATER IN THE DAY TOMORROW AND SEE SOME SHOWERS AND THUNDERSTORMS ALONG THE GULF COAST BUT THE MOISTURE WITH THAT SYSTEM RIGHT ON UP INTO THE CENTRAL PLAINS. CHECKING OUR PRECIPITATION ESTIMATE OVER THE PAST 24 HOURS MOST OF IT'S BEEN IN THE NORTHEAST AND THE WEST ADDING IN THE NEXT 36 HOURS WE'RE GOING TO ADD A FAIR AMOUNT OUT WEST. BUT ALSO WE'RE GOING TO HAVE SOME AT LEAST WITH THE BEGINNINGS OF THIS STORM NEBRASKA SOUTH DAKOTA ALL THE WAY DOWN INTO LOUISIANA. NOW THAT'S GOING TO BE SNOW OVER THE NEXT 36 HOURS IN NEBRASKA AND SOUTH PARTS OF SOUTH DAKOTA AND SOME OF THOSE AREAS WE'LL PROBABLY SEE SEVERAL INCHES OF SNOW. YOU CAN STILL SEE SOME OF THAT SNOW THAT'S BEEN COMING DOWN BUT AGAIN THAT WHOLE STORM IN THE NORTHEAST IS FINALLY WINDING DOWN. THOSE ARE SOME HUGE AMOUNTS IN THE SIERRA NEVADA AS WELL. HIGHS TODAY 70S SOUTHERN PLAINS ONLY 30S FARTHER NORTH. YET TONIGHT YOU'RE LOOKING AT MAINLY 20S ALL THE WAY DOWN INTO THE OHIO RIVER VALLEY NORTHERN PLAINS. KIND OF MILD IN TEXAS AND OKLAHOMA. AND THAT'S THE CASE TOMORROW AS WELL STILL SOME 70S DOWN THAT WAY. ALL BECAUSE OF THE JET STREAM THE REDS THROUGH THE MIDDLE OF THE COUNTRY THAT KIND OF BREAKS DOWN A LITTLE BIT IS THAT NEXT STORM SYSTEM FEEDS THROUGH IT. ANOTHER WIND FEEDING THROUGH IT AS YOU CAN SEE EARLY NEXT WEEK. SO WE CAN STAY WITH THAT VOLATILE WEATHER PATTERN RIDGE IN THE MIDDLE TROUGHS ALONG THE COAST. THAT'S A LOOK ACROSS THE COUNTRY. NOW LET'S TAKE A LOOK AT SOME LOCAL FORECASTS. WE HAD TO SANTA FE NEW MEXICO FIRST OF ALL PARTLY SUNNY AFTERNOON SHOWERS ARE LIKELY HIGH 55 WAUSAU WISCONSIN LOTS OF SUNSHINE STILL RATHER COLD HIGH 33 IN MACON GEORGIA SUNNY AND BECOMING WARMER BY AFTERNOON. HIGH UP TO 68

TEASE LATER - THE 'SPRAYING OF THE GREEN" IN SAVANNAH AS THE CITY PREPARES TO CELEBRATE ST PATRICK. BUT FIRST WE CELEBRATE THE SILVER ANNIVERSARY OF A WELL-KNOWN BEEF COMMERCIAL - THAT'S BECOME THE GOLD STANDARD FOR MARKETING.

DROVERS TV BEEF: IT'S WHAT'S FOR DINNER - IT'S A RECOGNIZABLE CATCH-PHRASE FOR THE BEEF CHECKOFF. . THE MUSIC - FROM THE AARON COPELAND BALLET ENTITLED "RODEO" - PREMIERED DURING WORLD WAR TWO. . BUT 75 YEARS LATER THAT MUSIC STILL TOUCHES THE SOUL, ESPECIALLY OF RANCHERS. . AS THE CAMPAIGN NEARS ITS THIRD DECADE, BETSY JIBBEN SHOWS US WHAT'S NEXT AND HOW THE CHECKOFF IS MOVING FORWARD AND CARRYING ON THE MESSAGE. PERHAPS IT'S THE MUSIC... THE COMMERCIALS... OR THE CATCH PHRASE.... THAT BRINGS BACK NOSTALGIA FOR MANY WHO RECOGNIZE IT. "BEEF: IT'S WHAT'S FOR DINNER." THE IMMENSINGLY POPULAR ADVERTISING CAMPAIGN CELEBRATING 25 YEARS ON THE AIRWAVES LAST YEAR AND ITS NOT FINISHED JUST YET. NCBA, A CONTRACTOR TO THE BEEF CHECKOFF AND THE CBB CONTINUING THEIR WORK, STUDYING GHOW TO PIECE TOGETHER AN INTEGRATED, COMPREHENSIVE MESSAGE TO SHARE THE STORY OF BEEF AND HOW IT'S PRODUCED. THEY'RE FINDING TODAY, CONSUMERS WANT A FACE ON THE PRODUCT. THEY LAUNCHED RETHINK: THE RANCH LAST YEAR. A MODERN CAMPAIGN WITH A SPIN ON THE BEEF: IT'S WHAT'S FOR DINNER. SO FAR, IT'S GETTING A POSITIVE RESPONSE. AND IT DOESN'T STOP THERE. THE TEAM RAVELED THE COUNTRY WORKING ON A WAY TO STRENGTHEN THE MESSAGE. IT INCLUDED TREKING TO LOCATIONS ACROSS COUNTRY- PUTTING TOGETHER INDIVIDUAL VIDEOS ON A RANCHER OR PRODUCER. "I WAS BORN AND RAISED HERE ON THE RANCH. IT'S ENGRAINED. IT'S WHO I AM. IT'S JUST, MY WAY OF LIFE."> SHARING THEIR STORY... TELLING WHO THEY ARE AND WHAT THEY DO... GOING EVEN FURTHER, CREATING A CONSOLIDATED WEBSITE - TO STRENGTHEN THE MESSAGE TO CONSUMERS. "WE'VE SEEN OVER A 10 PERCENT INCREASE OF PEOPLE WHO SAY I TRUST THE PEOPLE BEHIND BEEF AS WELL. AS THE FEELING THAT BEEF IS RESPONSIBLY RAISED SIMPLY BY WATCHING THAT ANTHEM VIDEO. AND BEING AWARE OF OUR CAMPAIGNS."> NO MATTER HOW YOU ASSOCIATE WITH THE BRAND... THE SUCCESSFUL INITIATIVE LIVES ON... BECAUSE, WELL, YOU KNOW THE PHRASE.. "BEEF, IT'S WHAT'S FOR DINNER."> HARRISON SAYS SINCE THERE IS SO MANY PROTEINS ON THE MARKET TODAY, THE BEEF INDUSTRY HAS TO CONTINUALLY TELL ITS STORY. GETTING READY TO CELEBRATE THE LUCK OF THE IRISH. IN THE COUNTRY IS NEXT.

IN THE COUNTRY IN THE COUNTRY - SPONSORED BY KUBOTA. TRACTORS, HAY TOOLS, UTILILTY VEHICLES, MOWERS AND MORE. VISIT KUBOTA.COM TODAY. ) WE'RE JUST TWO DAYS AWAY FROM ST. PATRICK'S DAY - THAT ONE DAY A YEAR WHEN EVERYBODY SEEMS TO ADD A "MICK" OR AN "O" TO THEIR LAST NAME. PARK FOUNTAINS IN SAVANNAH, GEORGIA ARE GUSHING WATER THAT'S BRIGHT GREEN – A SIGNAL THAT ST. PATRICK'S DAY WILL SOON ARRIVE. . ORGANIZERS OF SAVANNAH'S ST. PATRICK'S DAY PARADE POURED WATERING CANS FULL OF GREEN DYE INTO THE WROUGHT-IRON FOUNTAIN IN THIS PARK. OTHER FOUNTAINS IN THE CITY RECEIVED THE SAME TREATMENT. THE SO-CALLED "GREENING OF THE FOUNTAINS" MARKS THE START OF ST. PATRICK'S DAY FESTIVITIES IN GEORGIA'S OLDEST CITY, WHICH HAS CELEBRATED THE IRISH HOLIDAY FOR 194 YEARS. THE COMMUNITY HAD A LARGE IRISH POPULATION WHEN IT WAS FIRST FOUNDED. THE MARCH 17TH PARADE FALLS ON A SATURDAY THIS YEAR. IT USUALLY DRAWS ABOUT A HALF MILLION PEOPLE.

CLOSE THAT'S ALL THE TIME WE HAVE THIS MORNING. WE'RE GLAD YOU TUNED IN. FOR ALL OF US AT AGDAY. I'M TYNE MORGAN. HAVE A GREAT DAY.