AUSTRALIAN CONSUMER LAW Concerns to include Credence claims and managing ACCC risks

FoodLegal’s ‘Credence claims and managing ACCC risks’ workshop will include best practices to identify when and how a non-compliance risk exists in any food marketing campaign under Australian Consumer Law legislation and what options can be considered.

This course is concerned with the many challenges to marketing professionals and product developers working in the food industry. It provides a multitude of examples and illustrations showing marketing non-compliance risks in relation to food marketing, and food claims, and food descriptors, and campaigns that have not thought about legal consequences. The course is intended to help participants identify the risks and to know when Australian Consumer Law issues are likely to arise. It will explain when wording used in many marketing claims may need to be modified, and associated issues such as substantiation of claims and principles to follow in marketing, packaging, social media and other promotional activities.

FoodLegal’s intensive AUSTRALIAN CONSUMER LAW workshop will help participants answer such questions as:

When is there likely to be a risk of ‘misleading conduct’ and ‘misrepresentation’?

What can I say regarding a particular standard, quality or grade of product?

When is wording in any marketing blurb not to be taken literally but when do other similar words create a legal risk exposure?

What are the different rules for someone giving an ‘endorsement’ as against a ‘sponsorship’?

What are the rules and benefits in relation to consumer surveys?

What do I need to consider when designing free offers?

What product descriptions or claims are more likely to create additional non-compliance risks?

What are the rules for various environmental claims or some claims that border on nutritional or health claims?

How do the principles for the ACL compliance fit in with the requirements of similar food standards , or vice versa?

The FoodLegal workshop Harnessing the new Health Claims Standard: Opportunities in marketing the healthy angle of foods addresses the new Health Claims Standard and how it likely affects how you market your product. Nutrition profiling criteria, substantiation of general level health claims, limitation on existing nutrition claims.

Are you prepared?

What does this mean for your products? For your marketing? Learn from a compliance expert presenter from FoodLegal who will show you how to design and assess your marketing and packaging claims, product descriptors and advertising to minimise the risk of legal liability for your products and your business.

This Intensive Workshop will cover:

How the new Health Claims Standard will apply to your products and marketing campaigns;

How the new Health Claims Standard will interact with other laws such as the Australian Consumer Law and the Therapeutic Goods Act;

What you must do to substantiate health claims that have not been FSANZ approved;

Methodological approaches for Health Claims;

Exploring alternative marketing methods in light of the new Health Claims Standard;

The impact of the Health Star Rating System

We will help you answer the following questions:

Is it a nutrition claim or a general level health claim?

Can I claim to be “<…> free” anymore?

What can I say about fats?

What about innovative/novel substances?

What about sodium reduction claims?

When can I use a health-related endorsement?

What can be said in relation to “slimming” or “weight loss” problems?

What can I say about a functional/bioactive ingredient?

When can I say without any pre-approvals?

What if my product does not meet the profiling criterion? What opportunities are there for me?