Nisa launches loyalty bonus

Nisa-Today’s is to launch a new loyalty scheme for retail members that allows them to earn an extra 1.5% quarterly rebate on all purchases through the company’s Central Distribution Services (CDS).

The new scheme is available to members who already qualify for ambient and temperature-controlled rebates and who then commit to an additional six criteria set out by the company. The first five criteria are: the store must have earned quarterly rebates on existing frozen, chilled and ambient schemes; support for the Central Distribution consumer leaflet; promotion volumes not exceeding 60% of the total volume; assigning epos data to CDS and downloading weekly sales data; committing to stock the soon-to-be-published CDS core range, which will cover ambient, chilled and frozen lines. The final criterion is a commitment to the group’s ‘First for New’ concept, whereby stores receive early product allocation and pos material in return for stocking commitments.

Nisa-Today’s central distribution trading managing director John Sharpe said: “The scheme is designed to enhance volumes through loyalty, providing us with the critical mass to assist us in negotiating even better terms and ongoing promotions for our members. We have already had positive feedback on the scheme and are looking forward to rolling it out across our membership for the remainder of this year and next.”

Sharpe pointed to the completion of the company’s new 625,000sq ft ambient depot in Scunthorpe, North Lincolnshire, and investment in new IT systems - moves that give the group the infrastructure to cope with increased volumes.

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