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/es/ or /es is up to you has no real difference just decide on one and keep the same link through the whole website.

/es is good for users ex: spanish users will want to look for your website and they would know /es is in spanish (after they have viewed your website and found that you have a spanish version). Is good for seo to keep url simple and easy. /es better than principal.html

Hi, I think as you offer translation services, you have an especially strong need to have real people translate the relevant parts of the website (rather than software).

With regards to geo-targeting in webmaster tools. The suggestion is to geo-target the /es folder rather than just a page. So all the Spanish elements are targeted within that folder.

Resources permitting and having a good understanding of your / your client's markets I would suggest extending this to the other Spanish speaking countries you are targeting. The nuances of language are enough to warrant this and it is an opportunity to demonstrate expertise in translation.

Although I think the topic of this thread has already been addressed I wanted to add something in case someone stumbled upon it for future reference: The topic of SEO for an international site.

The site mentioned above wanted to rank for Spanish terms and the answers provided recommended buying URLs in different countries so that users of that country know that the site is in their language. For example I am in Spain and see a search result pop up as a dot.com and dot.com/es. It has been shown that the resident will likely favor the site that is more local to them (.com/es) and chances are (let's not forgot about SEO) Google will run a better chance of ranking your content in that country.

I agree that if you run a translation site you need real translators too, not Google Translate, to capture all of the nuances of language. I'm not sure that our friends in England would know what "for shizzle"means as a example of language and culture.

The above is based on experience too. We run a real estate site in Brazil for investors who want to buy property in the US and we also have a dental forum in the UK and Brazil so that we can capture those markets and to get help ranking there.

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