Aug201117

In a sign of growth for the technology, some 14 million people in the U.S. — more than twice the population of Massachusetts — used a QR code in June, according to a new report.

Those people, representing 6.2% of the total mobile audience in the U.S., scanned a QR or bar code on their mobile device, comScore estimates. The report also showed that QR code users are more likely to be male (60.5%), between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%)

Magazines and newspapers are the preferred vehicle for scanning QR codes (49.4%), followed by product packaging, (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%).