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Watch The Beautiful M&S 2016 Christmas Ad, with love from Mrs Claus

Meet Mrs Claus the new Christmas icon is here in this brilliant ad from M&S for 2016. Marks and Spencer launches the Christmas 2016 T...

Meet Mrs Claus the new Christmas icon is here in this brilliant ad from M&S for 2016. Marks and Spencer launches the Christmas 2016 TV Advert campaign with a modern twist on the much-loved character Mrs Claus.

Mrs Claus, played by British actor Janet McTeer. The three-minute ad tells the story of Jake, a young boy who’s spent the last year quarrelling with his sister Anna.

As Christmas approaches, Jake wants to do something special for her and decides to write to Mrs Claus who helps him give the perfect present with love to Anna – red, glittery trainers.

Patrick Bousquet-Chavanne, executive director of customer, marketing and M&S.com, said: “Mrs Claus is the result of thousands of conversations that we had with our customers to understand what they want from M&S – which is warmth, empathy and a touch of humour presented in a modern and contemporary way. She epitomises the huge efforts our customers put in to making the festive season special and represents the love and togetherness that customers want to feel and see in abundance at Christmas.”

“That’s why we’ve brought Mrs Claus and her world to life outside the ad in our most immersive and mobile Christmas experience yet. Across social, in store, mobile and online she’ll be there to help our customers with the build up to the big day by taking over our communication channels and surprising customers as they shop, ensuring that everyone will #LoveMrsClaus this year.”