Can media coverage of suicides inspire copycats?

By Michael Bond

On 28 April, the president of the American Psychiatric Association, Pedro Ruiz, did what many of its members wish he had done earlier. He wrote an open letter to the news media asking editors to stop airing photos, video clips and writings of Cho Seung-hui, the student who killed 32 people and then himself at the Virginia Tech campus on 16 April. Ruiz warned that the publicity would inspire copycat suicides and killings.

Sounds far-fetched? It isn’t. There is compelling evidence that extensive media coverage of a suicide is followed by an increase in the number of people taking their lives the same way. This pattern has been observed across the world. In a report released in 2000, the World Health Organization warned that repeated coverage of suicides tends to encourage suicidal preoccupations, particularly among young people.

What especially concerns the APA is that the effect applies equally to suicides that are preceded by mass murder. In the months after teenagers Dylan Klebold and Eric Harris killed a teacher, 12 students and themselves at Columbine High School in Littleton, Colorado, in April 1999, police received reports of hundreds of related incidents, including bomb threats and shootings. Students mimicked the killers’ behaviour and style of dress, and praised them on the internet.

Cho himself invoked the Columbine killers before his murder spree, hailing them as “martyrs” in the video he sent to the NBC television network. Loren Coleman, who researches suicides and school violence and has written on “suicide contagion” in his 2003 book The Copycat Effect and elsewhere, claims the unrestrained media coverage of the Virginia Tech killings has

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