"Closeup is always looking for ways to innovate and to accentuate every woman's (and man's!)best accessory, her smile," said Closeup Senior Brand Manager Gem Laforteza. "White teeth have become such a beauty staple, so Closeup worked with a team of cosmetic dentists, to create Diamond Attraction, that will give you that much needed and instant lift. It's truly the best in beauty and it's now in the Philippines."

Recommended by one of the country's top cosmetic dentists, Dr. Cecile Infantado, Closeup Diamond Attraction uses the revolutionary Blue Light Technology. "What elevates Closeup Diamond Attraction from other whitening toothpastes in the market is that it utilizes Blue Light Technology through a blue covarine foam that lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly," said Dr. Infantado.

Tagged as one of the 2015 Best in Beauty picks by top celebrity makeup artist Xeng Zulueta, Closeup Diamond Attraction is the perfect addition to anyone's makeup kit, coming in handy whenever you need to get your pearly white teeth, in an instant.

Along with its newest innovation, Closeup also launched its latest ambassador, Heart Evangelista (now Mrs. Escudero), who believes that a smile is unlike any other beauty accessory.

Closeup Diamond Attraction is now available in all leading supermarkets.

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