Mid-morning at a busy sandwich and coffee concession in the middle of the city, and one young businessman collected his, presumably daily, sought-after beverage and returned with a look of what could only be described as woe.

Man 1 "I hate the way they shout it out."

Man 2 "What?"

Man 1 (quietly, as if in shame) "'Milky Americano'. It's the word milky, she says it, 'mill-key', really strings it out. She shouts it when I order, too."