Get to know Jack. With intelligent analysis, Watson Marketing can uncover a deep understanding of online customer behavior and use that insight to build rules controlling why and when specific content should appear. To learn more about ways to maximize your digital marketing program, visit: https://www.ibm.com/customer-engagement/digital-marketing

Marketers have started piecing together their own marketing technologies, to achieve the ever-changing marketing objectives. BUT they may find the technology doesn’t integrate properly. Join IBM Watson Marketing's Jeremy Waite to understand the lifetime value of your customer.
In the video we discuss:
How to understand the customer journey by using the best technology.
How you can spend your t...

Use generated insights from cognitive analysis to anticipate predicted customer behaviors and create target audiences. Then, connect seamlessly to campaigns to reach customers who are likely to disengage or who are at a risk of leaving. Learn more: https://www.ibm.com/us-en/marketplace/predictive-customer-analytics-on-cloud/details

Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates. Learn more: https://www.ibm.com/us-en/marketplace/customer-experience-analytics

Learn from the experience prophet and see how to use AI to identify when something special is happening in the world: https://www.ibm.com/customer-engagement/digital-marketing/cmohttps://www.ibm.com/customer-engagement/digital-marketing/cmo

Many traditional banks are not listening to their customers, and don't understand how best to deliver value to them. We spoke with some frustrated consumers to assess their gripes. We then used IBM Watson Customer Engagement solutions to help ING DIRECT solve some of these issues, and achieve success with their marketing campaigns. Learn more: http://ecc.ibm.com/case-study/us-en/ECCF-UVC12512USEN

Learn how to export visitor session data from IBM Tealeaf on Cloud. This data can then be integrated with other BI tools or archived and replayed later to resolve customer disputes, security violation investigations, and to understand fraud. This data can also be used auditing and regulatory compliance.
Learn more: https://www.ibm.com/us-en/marketplace/customer-experience-management

Many traditional banks are not listening to their customers, and don't understand how best to deliver value to them. We spoke with some frustrated consumers to assess their gripes. We then used IBM Watson Customer Engagement solutions to help ING DIRECT solve some of these issues, and achieve success with their marketing campaigns. Learn more: http://ecc.ibm.com/case-study/us-en/ECCF-UVC12512USEN

Many traditional banks are not listening to their customers, and don't understand how best to deliver value to them. We spoke with some frustrated consumers to assess their gripes. We then used IBM Watson Customer Engagement solutions to help ING DIRECT solve some of these issues, and achieve success with their marketing campaigns. Learn more: http://ecc.ibm.com/case-study/us-en/ECCF-UVC12512USEN

With Watson, you have an analyst watching over your campaign performance so you can focus on the big picture. By reviewing complex data and bringing the results right to your fingertips, Watson helps you come to conclusions faster than ever before, giving you the ability to reach your full potential. Learn more: https://www.ibm.com/ca-en/marketplace/digital-marketing-and-lead-management

Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates. Learn more: https://www.ibm.com/us-en/marketplace/customer-experience-analytics

Use generated insights from cognitive analysis to anticipate predicted customer behaviors and create target audiences. Then, connect seamlessly to campaigns to reach customers who are likely to disengage or who are at a risk of leaving. Learn more: https://www.ibm.com/us-en/marketplace/predictive-customer-analytics-on-cloud/details

Get to know Jack. With intelligent analysis, Watson Marketing can uncover a deep understanding of online customer behavior and use that insight to build rules controlling why and when specific content should appear.
To learn more about ways to maximize your digital marketing program, take a look at our Insider’s Guide to Exceptional Digital Marketing:
https://www-01.ibm.com/marketing/iwm/dre/si...

The second in the Dark Marketing series from Jeremy Waite, investigate the growing challenge of Dark Social. Watch to understand why customers don't want to share their data anymore and how you can take control of dark social.
To learn more, visit: https://www.ibm.com/watson/marketing/uk-en/

The digital universe is going to be 40X bigger by 2020 of which 80% will be unstructured covering voice, text, social or even wearable devices. So if only half of this data has ever been measured, how can marketers make sense of it and utilise it to better our customer experiences? IBM Watson Marketing investigates what dark data really means, and how you can use the data you already have to val...

Digital technologies have given light into areas which were previously hard to measure. Measurements such as media effectiveness, engagement with marketing campaigns and the revenue generated, can now be measured much more easily. However there is a new kind of darkness which has been created.
IBM Watson Marketing's new webinar series delves, into the ‘Dark World’.
For more information, visit: ht...

IBM Watson Marketing explores the world of dark data, we will share insights, tips and tricks to discovering hidden opportunities and the quickest way to uncover and respond to quickly changing customer behaviors.
Learn more: https://www.ibm.com/watson/marketing/uk-en/

IBM Watson Marketing looks deeper into why the next five years of marketing personalization, audience segmentation and customer acquisition will not look like the last 5 years. Learn more: https://www.ibm.com/watson/marketing/uk-en/

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