E! picks up B’cast Crix

Event to be held Jan. 10 at Beverly Hills Hotel

HOLLYWOOD — The Broadcast Film Critics Assn. will air the ninth edition of its annual “Critics’ Choice Awards” live on E! Entertainment Television. Event will be held Jan. 10 at the Beverly Hills Hotel.

BFCA, repping the largest critics’ group in Canada and the U.S., has proven a decent Oscar prognosticator: Last year, 11 of the 13 thesps who snapped up BFCA noms went on to receive Academy Awards noms.

“E! is dedicated to bringing our fans closer to their favorite stars. ‘The Critics’ Choice Awards’ is a great opportunity to take viewers beyond the red-carpet coverage and into a unique award show with an intimate atmosphere and incredible star power,” said E! exec VP of entertainment Mark Sonnenberg.