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nufnang

nuffnang

Thursday, July 5, 2012

ABS-CBN REGISTERS HUGE IMPROVEMENT IN DAYTIME RATINGS!

ABS-CBN shows dominated the list of top 15 programs in June, occupying the top 12 spots, expanded data from Kantar Media showed.

The network owned by the Lopez family also showed a "remarkable
improvement" on daytime (6 a.m. to 6 p.m.) as its afternoon series “Kung
Ako’y Iiwan Mo” was the top daytime weekday program from June 24-30
with an average audience share of 47% beating “Eat Bulaga,” which had an average audience share of only 40% for the same period.

The new ratings data, which now covers rural areas across Luzon, the Visayas, and Mindanao, showed ABS-CBN pulling away from its rival GMA nationwide last month.

Kantar Media added 6.315 million homes in rural areas across the Philippines to its existing 8.82 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide.

"What we see is during primetime, ABS gets more viewers in rural. They have a higher percentage of viewers in rural," Gabriel Buluran, Kantar Media general manager, told reporters on Tuesday.

Data from Kantar Media’s combined urban and rural TV audience measurement survey showed that ABS-CBN's average national audience share hit 42% on total day or a 10-point lead versus GMA with 32%.

ABS-CBN strengthened its performance especially in the last week of June where it obtained an average audience share of 43% from June 24-30 against GMA’s 31%.

The Kapamilya Network also made Philippine TV history as its phenomenal drama “Walang Hanggan” topped all primetime weekday programs with a whopping 45% rating on June 29.