image of the week:

Published on January 31, 2000.

You are what you eat -- at least, from the neck up -- in a magazine ad breaking in February issues for Eclipse gum. Wm. Wrigley Jr. Co. rolled out its first entry in the "ice" gum segment last year, with plans to spend $15 million on marketing. BBDO, Chicago, handles. Copywriter: Mary Beth Reed. Art director: Tim Bergen.