Summary: If you want to play MKV, AVI, VOB, WMV, TiVo, MPG, FLV/F4V files in iPhone 5S smoothly, you'd better transcode them into MP4 format, the most compatible video format for iPhone 5S to support.

The iPhone 5s is Apple’s most powerful phone to date and potentially the most game-changing iPhone it’s launched in six years. The most notable changes behind the iPhone 5s is not the new colors or the little ring around the Home button—it’s iOS 7 but its 1,136 x 640 pixels and provides 326ppi.

Although the display is the same as iPhone 5, it is still an important factor for the users to choose in that it can play the videos with amazing effect.

Many users like to watch videos on iPhone 5S. However, a lot of videos can't be supported by iPhone 5S owing to the video format limitation, such as MKV, AVI, VOB, MPG, Tivo, WMV .etc.

Brorsoft [quote]brorsoft.com/video-converter-mac/]iPhone 5S Video Converter Mac can transcode various common videos (MKV, AVI, VOB, WMV, TiVo, MPG, FLV/F4V) to H.264 or MPEG-4, the most compatible encoded file with iPhone with best quality and fast speed. Moreover, the users also can convert the videos for some NLEs editing, such as FCP, iMovie, Adobe, Avid.

Note: If you are a PC user, then [quote]brorsoft.com/video-converter/]Video Converter is designed for you.

When the conversion completes, click Open bar to locate the converted MP4 files. Now, you can enjoy the movies in iPhone 5S smoothly via iTune.

Additional Tip: Before the conversion, you can edit your videos by trimming, cropping, adding watermarks, inserting subtitles and more to get the exact effect and feel you want. (Click the Edit button to open the video editing window, where you can perform the operations.)