The SUV will compete with Ford EcoSport, Mahindra TUV300, besides being pitched against Renault Duster and Hyundai Creta which are priced in the range of Rs 6.79 lakh to Rs 13.77 lakh (ex-showroom Delhi).

The Vitara Brezza will compete with Ford EcoSport, Mahindra TUV300, besides being pitched against Renault Duster and Hyundai Creta which are priced in the range of Rs 6.79 lakh to Rs 13.77 lakh (ex-showroom Delhi).

"The new digital platform will offer customers an enhanced buying experience that combines speed and convenience of e-commerce transactions with the trust and reliability associated with the Mahindra Group", the company said.