Customer Data Integration

ALSO CALLED:
CDI,
IntegrationDEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information
Definition continues below.

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With IT budgets limited, enterprises often struggle to secure funds for innovations that enable crucial relationships with customers. Access this white paper that explains how a separate customer identity management layer can help you attract customers while maximizing budget and ROI.

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This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.

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The old adage "Garbage In, Garbage Out" is exactly what you'll get if your service desk application isn't simple to use and simplicity is a key ingredient. Access this white paper to ensure the processes you have in place will achieve the level of success you are looking for with your MSP business.

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This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.

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To offer targeted promotions, it's crucial to gain a comprehensive and current view of the customer. Discover a customer identity management platform that offers social media login, allowing users to quickly and easily register and empowering you to access the most up-to-date and accurate customer data.

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Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.

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Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.

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This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.

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This white paper intends to provide the reader with insight into how to ease the burden of compliance, become more customer-centric, offer improved products and services and make better-informed decisions by creating a single view of your most important information. Access now and learn how to enable these benefits in your own business.

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This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.

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Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

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This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.

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If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.

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Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.

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In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

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Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.

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View this helpful resource to learn how a cloud "integration-as-a-service" model can help you easily integrate customer data throughout all your related enterprise applications, so you always have the up-to-date, accurate information you need to make business decisions and close deals.

CUSTOMER DATA INTEGRATION DEFINITION (continued): available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary

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