Apple Chief Design Officer Jony Ive is an influential man. Not just at Cupertino, but in the entire technology industry. Indeed, the products and services he personally works on have a global reach— from the iPod to the iPhone.

Ive isn’t a stranger to interviews. But, in a new interview conducted by Naomi Campbell and published in the British Vogue on Monday, Apple’s chief designer revealed a handful of secrets on everything from his design process to what he looks for in a new hire.