There’s nothing more frustrating to consumers than when a brand doesn’t know who they are, what they like or that they are loyal to a company on multiple channels, from app usage to how they shop in brick-and-mortar stores...

With more than 640 stores across 47 states and an online presence to match, Finish Line is not only one of the largest mall-based specialty retailers in the United States, but also one of the most aggressive in terms of its omnichannel...