It was in the early 40's when Don José Montoro León started to produce Valencia rice in his old mill, in the town of Massamagrell.

Nowadays, after two generations, the tradition still goes on. In the neighbouring town of Rafelbuñol, a modern infrastructure now holds state-of-the-art technology to produce, pack and distribute rice from the best fields of Valencia .

The experience and knowledge of three generations devoted to the production of rice now blend with technology to offer to their clients rice of optimal quality, that has been wisefully selected and processed.