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GE Appliances signs deal with Holmes Group

GE Appliances has signed a promotional agreement with The Holmes Group, a contracting company operated by television personality Mike Holmes. Holmes, along with his son Mike Holmes Jr. and daughter Sherry Holmes, will act as spokespersons for the appliance brand through 2018. The agreement includes the company's lines of kitchen and laundry products. It will include in-store displays, digital content, social media activities and public relations. GE Appliances products will also appear on the television program Holmes and Holmes. The first campaign in the deal will begin on April 15, designated National Laundry Day. GE Appliances is a division of Haier.

"Mike Holmes has developed an unmatched reputation for quality, reliability and ingenuity," said Mike McCrea, president of GE Appliances Canada. "Attributes that are at the core of the products we create and sell. At GE, we say that we create good things for life. We're thrilled to be creating some really good things with Mike and his family."