The Psychology of Selling a $64,950 Bed

By

Wendy Bounds

Jun 23, 2008 3:07 pm ET

“Who Would Pay $64,950 for a Bed?” That’s what the ad for one small manufacturer asks. The full page spread is in the June issue of Dwell magazine. I already knew my answer to its question (ummh, couldn’t pay that) but was interested in who could, and would. Viewed through a marketing lens, the price […]