Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Life in Europe in 2015

In 2015, Europe will represent a combined consumer market of US$12,676 billion. It is home to 16% of the world’s households, but 29% of its single person households. The average European will spend US$15,937 in 2015 and save just 10.5% of disposable income. With an average age of 40.2 years, how do European consumers live their lives?