Standard Innovation Appoints Tina Cantrill V.P. Marketing

OTTAWA, Ontario — Standard Innovation announced today the appointment of Tina Cantrill as vice president marketing.

The company said Cantrill brings a wealth of marketing experience to the newly created role. She will lead the marketing team to build and support Standard Innovation brands globally.

“Tina’s health and wellness marketing background, coupled with her executive management experience will be invaluable as Standard Innovation grows our brand portfolio,” president Frank Ferrari said. “She will focus on marketing strategy and global execution to grow both the We-Vibe and Laid brands and to help create products that meet consumer needs and drive customer preference.”

Cantrill has more than 15 years of marketing executive experience in the pharmaceutical industry, holding key positions at Novartis, Reckitt Benckiser, Merck/Schering-Plough and Bristol-Myers Squibb. She has an MBA in management from the University of Leicester; where she also studied to become a registered nurse.

Standard Innovation noted that Cantrill has a passion for volunteering to make women’s lives better and for mentoring the next generation of talent. She contributes to non-profit organizations that help women suffering from addiction and those who are victims of human trafficking, as well as Futurpreneur Canada, Invest Ottawa, and Telfer School of Management.