New Apple video details iPhone XS and XS Max in less than a minute

In a new video, Apple shows all there is to show about its latest flagship iPhone models that were introduced at a special event on Wednesday.

On Friday, two days after its "Gather Round" event in Cupertino, Apple released a video to its YouTube channel showing "everything to know in 54 seconds" about the new iPhone XS and XS Max. The video surfaced on the day those two devices opened for preorders.

It's not clear whether the video will ever run as a TV commercial, but Apple typically saves summary clips for use on social media.

The video's fast-paced format is similar to a clip Apple published summarizing all the big announcements from the "Gather Round" event.

Apple's iPhone XS and XS Max, as well as the new Apple Watch Series 4, went up for preorder earlier today on the company's online storefront. Launch day supply of the handsets quickly sold out, with nearly all U.S. carriers showing depleted stock just 30 minutes after sales went live.