Daniel Wellington

Who is Daniel Wellington? The story behind the brand…

The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles.

The man had the inspiring ability to be gentlemanly but still relaxed and unpretentious. He had an impeccable style, and loved to wear his Rolexes on old weathered Nato straps. His name? Well, Daniel Wellington, of course.

The Daniel Wellington Watch

The “preppy” trend is bigger than ever before. And while there are many big players in the fashion industry that caters to preppy needs, such as Ralph Lauren, Gant, Country Road and Brooks Brothers, we felt that there was an empty space in the watch market. There was something missing.

We believe that Daniel Wellington fills that gap. Our vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch.

The watch design

Daniel Wellington loved to wear his Rolex watches on old Nato straps. The idea was so compelling that the idea was incorporated into a line of watches. However, it was felt that it was important to make the watch thin and elegant – with a clean design, without too many features, that would look good with the different patterns and colours of the classic Nato straps.

Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and didn’t have too many details. The traditional, yet crisp design blends together perfectly with the colourful Nato strap and will appeal to almost everyone with a sense for classic and timeless design.

A watch for every occasion

The Daniel Wellington watch is suitable for every occasion. Regardless if you’re attending a black tie event, playing a game of tennis or enjoying a sunny day at the beach club – the Daniel Wellington is a beautiful companion.

Not only that, but with interchangeable straps you can have a different watch for every day of the week.