Yamaha and Joe Rocket join forces

Joe Rocket motorcycle apparel announced a licensing agreement with Yamaha Motor Corporation, U.S.A and Yamaha Motor Company Ltd. Joe Rocket will produce a line of licensed sport-oriented motorcycle apparel, which will be distributed exclusively by Sullivan’s Inc., according to a press release.

Along with the Joe Rocket line of Yamaha Licensed apparel, Robinson’s Inc. will product a full line of Yamaha Genuine apparel to be distributed exclusively at Yamaha dealers.

“The partnership between Yamaha and Joe Rocket will bring the very best of both brands to enthusiasts,” said Mo Murray, division manager of Yamaha Parts and Accessories division.

The launch of the 2008 line of apparel will be at the Yamaha Corporate display booth at Mazda Laguna Seca Raceway, Saturday, July 21 during the AMA/USMotoGP event.