How to Increase the Loading Speed of Your Website

Imagine this: your e-commerce site is losing visitors on Black Friday or the recent record-setting Cyber Monday —traditionally the two biggest shopping days of the year. What’s worse is that this situation is totally unnecessary. You could have kept those visitors if you had just reduced your website’s load time. By neglecting something so important, you are losing a significant amount of money and will continue to lose revenue until you tackle this problem. Why Speed Matters Speed matters first because it is one aspect of an efficient, high-functioning website. But site speed also matters because people’s attention spans are getting increasingly shorter. Data shows that almost half of all internet users expect website pages to load in less than two seconds. If your site takes longer than three seconds to load, 40% of users will move on. And speed matters to Google. If peo...