What is AUGMENTED REALITY?

﻿Augmented Reality is most easily explained as a layer of graphics (2D/3D), superimposed over realtime footage of the real world. AR is most commonly viewed on mobile phones, tablets, AR glasses and computers with webcams. There are many different types of Augmented Reality, but we are focusing on marker-based and marker less (feature tracking) AR.

MARKER-BASED AR

Marker-based AR allows us to "attach" 3D objects to images that have been converted to trackable data points. The images could be photos or textures, as long as they have high contrast and no repeating patterns. Each image marker housed within the app can trigger a unique 3D experience when scanned with the camera feed from within the custom app we create.

MARKERLESS/FEATURE-BASED AR

No markers are used. Instead, tracking data is created on-the-fly from the world around you. Place a 3D object into place wherever you choose. From there, you can simply move around the object/product to view it from all angles, as it remains where you left it. Users of the app can select the 3D content they would like to see. The object/content can of course be scaled or rotated around if necessary.