More expensive, or not?

A longtime reader told me he never considered a Mac because they're "so expensive."

Here's what I replied.

Of course you pay more up front. You pay less over the life of the unit. So it's much cheaper to own. And I'm not even factoring in the nuisance cost of Windows, or the cost in time of maintaining it and cleaning it up.

Michelin had a great ad campaign back in the '60s when it was new to American car buyers: