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She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. If you’re a content marketer, you know how important it is to produce interesting and relevant content. The problem? What would they be interested in? MORE

Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment? Read the full article here. MORE

Sales should also work with marketing by working to generate leads through developing their own personal brand on social media sites such as LinkedIn. Marketing can also sit in on sales calls, and sales can watch a social media campaign, so that everyone is part of and understands the entire process. It’s no secret that sales and marketing teams sometimes don’t get along. One department blames the other, backstabbing business politics ensue, and then your office is full of frowning faces and sneering comments. But that doesn’t have to be the case! Align to the customer. MORE

By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. Cari has over 15 years of Marketing Communications experience and has spent the last 3 years focusing on the ever-evolving world of social media. MORE

On the other hand, if you use social media as a megaphone to meet your sales quota, that will also not go unnoticed (in a bad way, a big no-no). Over the past year, social selling has become one of the hottest topics. When combined with outbound prospecting, social selling can be a powerful selling method. It''s a method of selling through listening and thought leadership. MORE

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Influencer Outreach - Share the inside sales prospect list as well as the media outreach list with your social media marketing team. Bonus tip? MORE

To the modern sales rep, social media are an imperative advantage. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. Facebook, LinkedIn, Twitter, and other social media can modernize a number of functions within your sales and marketing organization: Go To Market Strategy. MORE

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. Here are today’s questions. Each chat lasts 1 hour long. MORE

Social Selling: How to Use Social Media for B2B Sales is available now for free. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business. Toby Daniels, executive director of Social Media Week , talks about the hype and how social data can be used for sales. MORE

When you’re getting to know someone on social media, it’s good to incorporate social listening as well. With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Unfortunately, that presence isn’t always positive. The result? It’s a common occurrence. The Introduction Template. MORE

Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. After crafting a social media post that follows these guidelines, research which hashtags you should use so that your post will be seen. Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. MORE

Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. If you looked me up on Twitter you would learn that I am a Business Development Rep at AG, I love social media, and I also love television, particularly sitcoms. I am not using the word love lightly here, I seriously LOVE sitcoms. Individuals and businesses are sharing more and more on social media and inside sales reps should be taking advantage of this to help connect with prospective customers. Classic! Zack never said he had a dog named Otis. MORE

What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter MORE

LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. There have been books written on the topic of using social media for prospecting and sales, so I’m only touching on it lightly here. Sadly, we don’t live in that world, but with a little work and the right tools, we have the ability to start building it. MORE

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Social sharing; check! 2.) MORE

Beth has a MFA in Interrelated Media from Massachusetts College of Art and Design and a BFA from University of Nevada, Reno. You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern. The moral is: timing is everything. MORE

If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before. Whatever they say verbally can’t be said as simply over social media; it would have to be backed up by a page of disclaimers. The Fine Line. The Bottom Line. MORE

Patrice is an avid member of AG''s social media team. Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting. Training is rigorous and ongoing. Actively Listen. Ask Questions. Share thoughts. Be patient. MORE

Quality B2B marketing campaigns require one voice from the whole team across all platforms, from social media and customer service to email marketing. Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. The Marketing Department Is Your Biggest Ally. Use One Voice Across Platforms. MORE

Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. No, no, no! Good luck! MORE

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. Back in 2011, the Harvard Business Review educated us on exactly what timely manner meant. MORE

As salespeople know, getting to the point quickly is better than rambling on and on, especially on social media. AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. Twitter is all about clarity and brevity. Want to express a thought that’s longer than 140 characters? Tough luck. When prospects ask “What is this call about, anyway?” MORE

However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. They can sort their lists, segment criteria but what’s most important? MORE

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. EST sound? MORE

There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. Although these definitions encompass the literal meaning of the words “social” and “selling,” social selling is not just pushing your products and services through a social media outlet. MORE

All of this content would be shared over the appropriate social media channels and thus its success would assume a reasonable amount of social reach (which I define as the number of followers on all the relevant social communities a company has). It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April. Third party experts or customers as presenters. MORE

The media received his stance with outrage and criticism. They also track volume and content of social media conversation. million (a 30% discount from the game time going rate, and also the rate Esurance saves customers on insurance) they saved in media spend to a lucky viewer who tweeted #esurancesave30. As more social media innovations develop and grow to bring more information online and allow marketers new channels through which to reach our customers, we will all face new and difficult reporting problems. (and how to stop failure from happening). Duck Dynasty. MORE

Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. It sounds easy enough until you actually sit down and try calling into a company like Microsoft or IBM to see who handles some niche area of technology operations. Follow the Trail. MORE

Beth has a MFA in Interrelated Media from Massachusetts College of Art and Design and a BFA from University of Nevada, Reno. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. MORE

Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. Obscurity is your biggest problem. It''s not your sales pitch, your product or your service. Ideas are Powerful. Everything begins with an idea. MORE

By empowering their employees to become more active on social media by sharing relevant information and insights, the employees can start laying the foundation to become the thought leaders of the future. What marketing trends are you implementing in the New Year? Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. Jay Gaines. Koka Sexton. MORE

On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Are you constantly training them on new social selling techniques? Want that toolkit? and 5 p.m. MORE

Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred But that''s much easier said than done. Let sales take the lead. Go prospecting. MORE

With the whole concept of “social” networks revolving around building relationships and companies looking to take advantage of the real-time intelligence and data that exists within these social media channels, what is the best strategy? You must first begin with monitoring social media networks. Even social networks like LinkedIn, probably the #1 social media network for B2B markets, provide professional groups that should be monitored for discussions where your sales team can add value to the conversation (very important and more later). onitor- It all starts here. MORE

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox. Read her articles here. MORE

Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence. Becoming a thought leader is harder than you think. The key word here is novel. MORE

Niti Shah is the Head of Sales Content and editor of the new Inbound Sales section of HubSpot’s media hub. You can follow her at @nitifromboston. You’ve just hired a new rock star salesperson for your organization – she’s had a few years of experience in complex sales and knows her way around the block. She’s a prospecting guru, great at building rapport, and can negotiate like a pro. MORE

In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Conveying this through digital and social media is a useful way to enhance that notion. Read our newest guide, How to Use Social Media for B2B Sales and let us know what you think MORE

Whether you want your prospect to sign up for a free trial of your product, subscribe to a monthly newsletter or follow your social media accounts, it boils down to the weight of your words. Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. But have you identified these words? What''s in it for me?" You (Not I). MORE

So many sites and thought leaders are speaking abound inbound sales and marketing tactics and the importance of social media. If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Ou t with the old and in with the new; after all, a ll the cool kids are doing it. Inbound marketing certainly works and metrics prove that it does drive results. MORE

When you’re getting to know someone on social media, it’s good to incorporate social listening as well. With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Unfortunately, that presence isn’t always positive. The result? It’s a common occurrence. The Introduction Template.

As salespeople know, getting to the point quickly is better than rambling on and on, especially on social media. AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. Twitter is all about clarity and brevity. Want to express a thought that’s longer than 140 characters? Tough luck. When prospects ask “What is this call about, anyway?”

There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. Although these definitions encompass the literal meaning of the words “social” and “selling,” social selling is not just pushing your products and services through a social media outlet.

On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Are you constantly training them on new social selling techniques? Want that toolkit? and 5 p.m.

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment? Read the full article here.

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox. Read her articles here.

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. Back in 2011, the Harvard Business Review educated us on exactly what timely manner meant.

Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. Obscurity is your biggest problem. It''s not your sales pitch, your product or your service. Ideas are Powerful. Everything begins with an idea.

Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. After crafting a social media post that follows these guidelines, research which hashtags you should use so that your post will be seen. Two weeks ago, I entered the Boston Exhibition and Conference Center in awe.

What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Social sharing; check! 2.)

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before. Whatever they say verbally can’t be said as simply over social media; it would have to be backed up by a page of disclaimers. The Fine Line. The Bottom Line.

Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment? Read the full article here.

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox. Read her articles here.

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. Back in 2011, the Harvard Business Review educated us on exactly what timely manner meant.

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. EST sound?

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. If you’re a content marketer, you know how important it is to produce interesting and relevant content. The problem? What would they be interested in?

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Influencer Outreach - Share the inside sales prospect list as well as the media outreach list with your social media marketing team. Bonus tip?

Beth has a MFA in Interrelated Media from Massachusetts College of Art and Design and a BFA from University of Nevada, Reno. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations.

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred But that''s much easier said than done. Let sales take the lead. Go prospecting.

By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. Cari has over 15 years of Marketing Communications experience and has spent the last 3 years focusing on the ever-evolving world of social media.

Patrice is an avid member of AG''s social media team. Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting. Training is rigorous and ongoing. Actively Listen. Ask Questions. Share thoughts. Be patient.

On the other hand, if you use social media as a megaphone to meet your sales quota, that will also not go unnoticed (in a bad way, a big no-no). Over the past year, social selling has become one of the hottest topics. When combined with outbound prospecting, social selling can be a powerful selling method. It''s a method of selling through listening and thought leadership.

To the modern sales rep, social media are an imperative advantage. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. Facebook, LinkedIn, Twitter, and other social media can modernize a number of functions within your sales and marketing organization: Go To Market Strategy.

Niti Shah is the Head of Sales Content and editor of the new Inbound Sales section of HubSpot’s media hub. You can follow her at @nitifromboston. You’ve just hired a new rock star salesperson for your organization – she’s had a few years of experience in complex sales and knows her way around the block. She’s a prospecting guru, great at building rapport, and can negotiate like a pro.

Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. It sounds easy enough until you actually sit down and try calling into a company like Microsoft or IBM to see who handles some niche area of technology operations. Follow the Trail.

All of this content would be shared over the appropriate social media channels and thus its success would assume a reasonable amount of social reach (which I define as the number of followers on all the relevant social communities a company has). It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April. Third party experts or customers as presenters.

Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. No, no, no! Good luck!

Whether you want your prospect to sign up for a free trial of your product, subscribe to a monthly newsletter or follow your social media accounts, it boils down to the weight of your words. Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. But have you identified these words? What''s in it for me?" You (Not I).

Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence. Becoming a thought leader is harder than you think. The key word here is novel.

By empowering their employees to become more active on social media by sharing relevant information and insights, the employees can start laying the foundation to become the thought leaders of the future. What marketing trends are you implementing in the New Year? Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. Jay Gaines. Koka Sexton.

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. Here are today’s questions. Each chat lasts 1 hour long.

Quality B2B marketing campaigns require one voice from the whole team across all platforms, from social media and customer service to email marketing. Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. The Marketing Department Is Your Biggest Ally. Use One Voice Across Platforms.

Beth has a MFA in Interrelated Media from Massachusetts College of Art and Design and a BFA from University of Nevada, Reno. You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern. The moral is: timing is everything.

In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Conveying this through digital and social media is a useful way to enhance that notion. Read our newest guide, How to Use Social Media for B2B Sales and let us know what you think

LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. There have been books written on the topic of using social media for prospecting and sales, so I’m only touching on it lightly here. Sadly, we don’t live in that world, but with a little work and the right tools, we have the ability to start building it.

So many sites and thought leaders are speaking abound inbound sales and marketing tactics and the importance of social media. If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Ou t with the old and in with the new; after all, a ll the cool kids are doing it. Inbound marketing certainly works and metrics prove that it does drive results.

The media received his stance with outrage and criticism. They also track volume and content of social media conversation. million (a 30% discount from the game time going rate, and also the rate Esurance saves customers on insurance) they saved in media spend to a lucky viewer who tweeted #esurancesave30. As more social media innovations develop and grow to bring more information online and allow marketers new channels through which to reach our customers, we will all face new and difficult reporting problems. (and how to stop failure from happening). Duck Dynasty.

Social Selling: How to Use Social Media for B2B Sales is available now for free. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business. Toby Daniels, executive director of Social Media Week , talks about the hype and how social data can be used for sales.

However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. They can sort their lists, segment criteria but what’s most important?

Sales should also work with marketing by working to generate leads through developing their own personal brand on social media sites such as LinkedIn. Marketing can also sit in on sales calls, and sales can watch a social media campaign, so that everyone is part of and understands the entire process. It’s no secret that sales and marketing teams sometimes don’t get along. One department blames the other, backstabbing business politics ensue, and then your office is full of frowning faces and sneering comments. But that doesn’t have to be the case! Align to the customer.

With the whole concept of “social” networks revolving around building relationships and companies looking to take advantage of the real-time intelligence and data that exists within these social media channels, what is the best strategy? You must first begin with monitoring social media networks. Even social networks like LinkedIn, probably the #1 social media network for B2B markets, provide professional groups that should be monitored for discussions where your sales team can add value to the conversation (very important and more later). onitor- It all starts here.

Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. If you looked me up on Twitter you would learn that I am a Business Development Rep at AG, I love social media, and I also love television, particularly sitcoms. I am not using the word love lightly here, I seriously LOVE sitcoms. Individuals and businesses are sharing more and more on social media and inside sales reps should be taking advantage of this to help connect with prospective customers. Classic! Zack never said he had a dog named Otis.