The lentincular covers are back on the shelves this week, thanks to DC’s first installment in the “We’re Finally Getting Around to That Whole Watchmen Thing” storyline running through Batman and Flash for the next few issues. Ah, the long-missed “zzzzzip-zzzzzip” sounds of those covers sliding against each other as customers pull their copies off the rack. Actually, I’m surprised it took DC this long to get back to doing these fancy movin’ picture covers, since they certainly grab attention (even if they’re hard to stack on the rack in any sizable quantity if you don’t have anything at the front of the shelf to keep them from toppling over and falling off, since they don’t exactly lay flat). I mean, I can understand why they don’t, given the extra lead time it takes to get these printed after taking in orders, so saving them for special occasions like this, where it’s worth the extra hassle, makes sense.

However, I will note that I’m getting lots of requests for the non-lenticular variants on this issue, as compared to the newsstand editions of the lenticular covers the last time we did this which mostly just kinda sat there and stared back at me from the rack with their sad little eyes.

Of course, none of this has anything to do with the actual content, which is the first storyline to actually revolve around the connection between the DC Universe and the Watchmen since that DC Universe Rebirth special from last year. Yes, there have been references here and there to “something bigger” going on behind the various reality-changing shenanigans going on, most notably in the recent “Superman Reborn” series of comics, as well as the occasional mention in Flash and either Titans or Teen Titans or maybe both…I’m specifically thinking of whatever one had the old Flash villain Abra Kadabra. The whole “Dr. Oz” thing that’s been in the Superman books had been assumed by some folks to be Ozymandias from Watchmen, though that seems a little too on-the-nose and obvious (which doesn’t rule it out, I do realize). He is involved somehow in the whole Watchmen event, but I feel like there’ll be a different reveal than “Gasp! It’s Ozymandias!” Maybe it’s Bubastis. Or an in-his-fightin’-trim Seymour.

Anyway, we don’t get a whole lot regarding any actual Watchmen characters yet, aside from what we can assume is an off-screen Dr. Manhattan doing away with the villain. There’s also a bit of business where the Comedian’s button reacts to the Psycho Pirate’s mask…a reference to (and likely a plot point based on) the conclusion of the now-30-year-old Crisis on Infinite Earths, which left Psycho Pirate as the one character who remembered the pre-Crisis multiverse…well, aside from everyone else who remembered it. (That situation was more-or-less twisted back into its original intent later in Animal Man.) And on top of all that, the comic is laid out in the 9-panel-grid in which Watchmen was largely presented.

I’m not 100% convinced we’re going to see anyWatchmen characters in this particular story, honestly, beyond maybe a fleeting glimpse…I mean, we’ll find out within the next three weeks, of course. There’s more to come, too…the Batman issue I just placed orders for is already following up on the events in this storyline, so my guess is whatever big reveal we’re getting now is going to be “huh, there’s a multiverse and this button is from another universe and someone from said universe is futzing around with us.” Okay, I think the characters knew most of that already, but my point is that the full-on “Naked Blue Man Versus the DC Universe” is waiting for a Big Event Crossover Thingie down the line, and not happening in this Batman/Flash crossover that’s running now. Like I said, we’ll find out how right or wrong I am soon enough.

How are your customers handling the drip, drip, drip of The Rebirth That Wouldn’t Die?

I lost patience after 6 months (12 issues!) and finally gave up after the big re-re-reboot of ACTION 976. (Everyone’s jumping on point is someone else’s jumping off point.) I figure it’s not worth throwing good money after bad once you’ve demonstrated that you can’t tell me a complete story in a year’s worth of comics.

I guess I’m just wondering if you’re seeing others as frustrated as I am, or if your clientele is still pleased with the tar pit of Rebirth.