Case Stories

Strategic Research

U&A

Research objective:To prove that there is significant value in investing in hygiene products for public washrooms and to generate insights to aid the development of PR strategies and washroom collateral.

Methodology:Online research amongst users of public washrooms to quantify key behaviours and attitudes, and generate consumer insights via their own personal experiences.

Example of the key insights:Only 1 in 3 people open the door conventionally when exiting a public washroom and over half of all users hover over a public toilet seat rather than sit on it.