Adobe is democratizing data and the experiences that come with it, making our tools, resources and processes easier to leverage and more powerful on integration, even if you aren’t a data scientist.[Continue Reading...]

Not only are Big Data technologies bringing better analytics capabilities, but the ability to store consumer data in massive, parallel cloud warehouses is one of the primary benefits of the transition to Big Data marketing.[Continue Reading...]

Econsultancy and Adobe surveyed more than 800 global B2B digital marketing professionals, in order to understand the key priorities, trends and challenges for B2B digital marketing. Check out the results.[Continue Reading...]

The fundamental difference between Eastern and Western approaches to marketing is really about the “How” and not the “What.” The customer will buy from a brand that meets his or her expectations of “How” they are treated and not by “What” they are offered.[Continue Reading...]

Contrary to popular belief, quantity is not always better than quality. I firmly believe having high quality data that is applicable, that can be analyzed, and that you can have confidence in is far superior to “big data.”[Continue Reading...]

Big Data is here to stay, making it imperative for your company to have a buoy to keep your digital analysts afloat. That lifesaving buoy for today’s marketers is effective contribution analysis. [Continue Reading...]