All landing pages need these fundamentals

Clear Call To Action – Make it easy for visitors to take the next step

Focus On Them – Clearly state benefits and use testimonials, logos and third party verification sources to substantiate your claims

This infographic defines all the features a landing page could have, but you will want to scale it down and only apply information directly relevant to your business. Create your custom landing pages using this template as a guide to landing page optimization best practices; pick and choose your content, don’t make a landing page with 10,000 words with a 750k page size.