Surrounded by a group of talented, strong and kick ass women for a weekend will definitely make you want to strive to be better than ever – not just in your professional life but in your personal life too! A few weeks ago I was lucky enough to attend The Red...

The Women’s Legal Service (WLS) help over 3,200 women in need a year, but turn away 16,000 due to lack of funding. 32 women this year have been killed by their partner. There is a war on women occurring in Australia and we need to do everything in our power to raise...

To launch Performa Nutrition Waterloo we invited media and friends to come and try it out! The idea of the store is create a destination for health and wellbeing, a place for people to enjoy a wholesome meal and a coffee whilst learning about supplements from the...

So when I was given the task of helping to organise a media famil around this interesting village of Sydney – inviting media guests to discover the brilliance of Pyrmont, it’s safe to say basically everything was a discovery for me too! Pyrmont, I soon learned,...

Too often, a lengthy approval chain is where good ideas go to die. To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1. Don’t mark up changes: More often than not your publicist will have...

After completing a Masters degree in Professional Communication and lecturing undergrad PR at a university for a semester, I came to a startling realisation: what you learn at university is just not enough to prepare you for the real world of PR. Don’t get me wrong; a...