The Strategic Guide to Post-Click Engagement on Taboola

When you’re distributing content, getting people to click-through from Taboola to your landing page is the first step. Whether that landing page be editorial content, a gamified form, an eCommerce page, or something else, that page visit is usually only half the battle.

For a true measurement of success, marketers are looking for visitors to engage with their brand post-click.

This guide offers insight into the mind of the Taboola user, who is in the mindset to discovery something new. We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement.