Thursday, April 17, 2014

Vero Modca by Tarek Chemaly: or our failed collective memory

When
the celebrated café Modca became the clothing store Vero Moda in Hamra street
it signaled the end of an era and also the metamorphosis of a spirit of a
street which paid the toll of the “non-war” (in order not to say peace) more
than any other place. This is a multimedia project which eventually will
culminate in performances combining scenography and new media. Vero Modca will open tomorrow at Sation Beirut, questioning our collective memory, wondering if it could be in lieu of a traditional history book, and hoping it would lead to a national identity which we all could agree upon.