What will you learn?

The Multilingual SEO training consists of four modules: an introduction, keywords and content, domain structure, and the hreflang standard. Each of these modules consists of several videos in which Yoast SEO experts explain the topics in easy to understand language. After reading the supporting articles, you can do a quiz to test your knowledge. When you’re done, you get a Multilingual SEO certificate showing that you’ve mastered this exciting international SEO strategy.

1. Introduction to multilingual SEO

In the introduction, we’ll take you behind the scenes of Google’s search engines to you show how it works. This is essential knowledge that’ll help you make the most of your SEO work. After this, we’ll talk briefly about the way we practice SEO: holistic SEO.

2. Keywords and content in multilingual SEO

The second part of the course is all about content for your international site. How do you do international keyword research for SEO? And how do you create and maintain an international keyword research sheet? We’ll take you by the hand and show you how to write copy for multiple regions and how to transcreate international content. This way, you’ll learn how to create content that’s easy to understand for a native speaker.

3. Domain structure in international SEO

Part three of the Multilingual SEO training sets out to answer one important question: Which URL structure gets the best result in a specific situation? You’ll learn all about top-level domains (TLDs), the use of subdirectories and subdomains, and how to target multiple languages within a country.

4. hreflang: the most important tool for multilingual SEO

When doing international SEO, hreflang is your best friend. You should learn this inside out. But, as we’ve said earlier, hreflang isn’t easy to understand, let alone implement correctly. That’s what we set out to solve in this Multilingual SEO course. We’re taking your from the very basics, all the way to different implementation choices and an evaluation of the risks of hreflang. The end result? You’ll be able to implement hreflang without breaking a sweat!

Making a website in multiple languages might be one of the most underestimated tasks. I started the multilingual SEO course with one specific problem and I came out with at least twelve points of improvement. And that's a huge compliment. The content of the course could have been a boring instruction book. But instead it was broken down into tiny understandable and interactive parts which gives you control over pace and complexity.

2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!

What we learned from working for international companies

This multilingual SEO training was developed by the experts that developed the #1 SEO plugin: Yoast SEO. In this course you’ll get the insights we’ve acquired over the years, while optimizing the multilingual SEO strategy for companies such as Disney and Facebook.

Videos, quizzes and background reading

The Multilingual SEO course consists of explanatory videos, quizzes to test your knowledge and background reading. This mixture of learning material provides you with all the necessary skills and tools to set up, improve and maintain aninternational SEO strategy on your site. Find out more about our learning didactics.

Show off your new skills

Once you’ve completed our Multilingual SEO course, you can actively implement a multilingual SEO strategy by yourself. Show your new-found skills by showing this awesome badge on your site!