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4 Responses

From a purely technical perspective, there's no reason that I can think of. I can, however, think of some business, relationship, and link building reasons.

- Greater understanding of the geographic area and nuances. Working in Lancaster, PA, for instance, I've seen some seriously weird phrases that people use (and search for) idiomatically.

- Potentially stronger (or already existing) local relationships for link building, both in terms of local business relationships as well as with local niche sites and authorities (e.g. newspapers).

- Face-to-Face might, potentially, offer more accountability. I guess this one depends very strongly on the company you're dealing with, but you could make the argument that an SEO would develop a better understanding of your business if they meet you.

I can also think of some downsides, like lack of talent in your area.

Whether you're looking locally or further abroad, if you have concerns, references or referrals are always a big help, in my opinion.

Depends what industry you are in. I think some industries it is essential for someone to know the location and competition professionally rather then just using the same tactics they would normally use.

I would do a few checks, first see if they are ranking for their own term, ie we are in the miami/fort lauderdale our terms that we are looking (and are) to rank for are SEO Miami or SEO Fort Lauderdale. Local SEO does not have to be done by a local SEO person or company. However a local SEO guy probably has local connection.

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