Cohen to write, Lima will direct Universal film

Studio has set Etan Cohen to write and Kevin Lima to direct a live-action feature based on the enduring Hasbro board game.

Project is the first film to emerge from the deal U made last February with Hasbro, whose properties are the basis for the summer tentpole films “G.I. Joe: The Rise of Cobra” and “Transformers: Revenge of the Fallen.”

The tyke-friendly board game isn’t as obvious an inspiration for a movie project as those other Hasbro brands, but the studio has tapped talent adept at comedy and family fare.

Lima most recently directed the Amy Adams starrer “Enchanted” after helming the animated features “Tarzan” and “102 Dalmatians.” Cohen’s recent script work includes “Tropic Thunder” and “Madagascar 2,” and he most recently rewrote “The Fiance,” the Burr Steers-directed romantic comedy that will star Anne Hathaway.