1 June 2015

JOULES PRESS DAY AUTUMN/WINTER 2015

What better way to ease myself into a new month than reminiscing over the Joules Autumn/Winter 2015 Press show. I love heading to press shows, it's one of my favourite perks of my job especially when it's a brand I love and I can share it with you lovely lot. So a few weeks ago I headed over to London with an excited F in tow to see what would be on trend next season and I wasn't disappointed. Think stripes, florals, denim and pops of neon, and that's just the clothes!

The main room had been set up with huge breakfast table laid with a full english and neon Joules branded condiments, which F was convinced you could eat! There was also nutribullet juice bar making smoothies/keeping F happy while I cooed over the new home ware range, think traditional country style served with a modern twist, breathing a new life into your home.

I love the words used to describe the A/W collection, it sounds like the perfect way to welcome the changing seasons and embrace the winter months, especially when wrapped in the softest of fabrics.

F's highlight was the chicken coop where he spent a lot of time entertaining himself by rearranging the neon hens, much to the amusement of the kind folk at Joules who indulged so I could get my camera out and take some snaps of the new collection.

I particularly loved the bright stripes in the kids range making winter outdoor play fun, and the women's jackets look set to keep you warm and stylish, oh and these boots! It looks like Joules has winter wrapped up, but did we expect anything less? *Nope*