WWF-Malaysia Strategy 2012-2020

The WWF-Malaysia Strategy 2012-2020 is WWF-Malaysia’s blueprint towards achieving the organisation’s conservation mission in Malaysia and globally for the next 8 years.

WWF-Malaysia has evolved from an organisation that is largely focused on the conservation of terrestrial and marine species to one that also increasingly addresses drivers of biodiversity loss and the ecological footprint of humans.

This document provides an overview of the strategies that WWF-Malaysia is using to address those drivers, which also includes growing support across different audiences and striving for financial independence

Please note that
wwf.org.my, www.facebook.com/wwfmy, www.twitter.com/wwfmy, and www.youtube.com/wwfmy are WWF-Malaysia's only official digital channels. If you have any concerns or queries, please e-mail: contactus@wwf.org.my.