Smart Event Strategies That Get Butts In Seats And Maximize Your Revenue

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This Tardy Can Cost You A Standing Ovation (And A Big Pay Day)

Do you have your morning routine as tightly choreographed as I do? If you have school aged children, chances are that you do. With the school bus coming to pick up my 8 year daughter at 6:52am each morning, there is no minute to waste from the time my alarm clock goes off at 6:10 am.

I get up, make lunches, listen for my daughter as she gets up, make her breakfast, hurry her along, ensure her outfit is appropriate for school and hurry her along some more. I know that at 6:45am it is time for her to brush her hair and her teeth, and at 6:50am we have to be out the door. Then my day is off to a good start, as long as there is some coffee in between there as well…

Every minute is accounted for. I know I can make lunches at night, but that would be cheating… And besides, my evenings are pretty tightly choreographed as well.

The beginning and the end of my day run on a pretty tight schedule, just like the beginning and the end of your event should.

Start Your Event Off Right

The beginning of your workshop is your chance to get your event off to a good start. Your audience is excited and a little apprehensive as well. After all, they invested time and money into your event and this is the chance for you to assure them that they made the right decision.

Those first 15 minutes set the stage for your entire workshop. You want to feed into that nervous energy and get them excited for what is to come. Give them something unexpected or make them laugh.

The worst thing you could possibly do is go through housekeeping notes. You can do that right before the first break or any time after your awesome opening sequence.

Finish Your Event With A Flourish

As important as the first 15 minutes of your event are, the end of your workshop is even more crucial. This is what your attendees remember. Are you going to go out with a bang and a standing ovation or are you just fading away?

Not only do you want to plan your ending meticulously, you also want to rehearse it. And then, actually implement it.

It is easy to get carried away with teaching your material. You are passionate about helping your audience and going over and above the call of duty. As tempting as it is, do NOT get caught in that trap.

Allow enough time for your closing. If it is a short workshop, that would be your offer. If it is a longer event, you will have already made your offer. This is the time to solidify it and leave on an energetic, high note.

Going over time does not earn you brownie points. On the contrary, it works counterproductive. At the end of your workshop, your audience has mentally checked out. If you are still teaching during the time your workshop is scheduled to end, they will have no energy or patience left for your awesome close and fantastic offer.

When you run out of time, you end up cutting your offer or close all together or rushing through it. Either way you are leaving thousands of dollars on the table.

The best way to avoid that disaster from happening is having someone in the back alerting you to the time and keeping you on schedule.

Just running on schedule can mean the difference between a nice event and a successful seminar; one that serves your audience and is super lucrative.

Successful Seminars Start Here

Want more tips on making your event more successful? Join me for a brand new, totally free webinar, Successful Seminars: More Clients, Cash and Impact.

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops."
Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.

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Meet Daphne

Daphne Bousquet works with speakers, coaches, and service professionals, who want to increase their client base, boost their visibility and add as much as 6 figures to their bottom line with their own workshops and seminars.

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