Category Archives: Advertising

Increase your word of mouth marketing and ramp up your business by joining a business exchange or networking group. This is a great opportunity to share your business with other community business members. Plus as an extra bonus, since one of the … Continue reading →

Marketing and communicating to the various generations always intrigues me. I find it interesting to see how various age groups embrace or resist communication. And interesting to see who hides behind a computer verses who quickly picks up the phone. … Continue reading →

Twitter…. I am giving Twitter a honest effort. I doubt anyone cares what I had for lunch today or about what I am doing on an hourly basis so I won’t tweet those. I do however attempt to tweet once … Continue reading →

When a business focuses on customer service and they make it personal the experience becomes memorable and engaging. Not to long ago I was at Fore Street Restaurant in Portland. Upon making the reservation it was mentioned that it we … Continue reading →

Face Book, Twitter and other social media platforms offer both a personal and professional outlet for communication. The question becomes how do you maintain your personal identity and still interact with customers and prospects on a business level. Do you become friends with customers, clients … Continue reading →

Great simple advice from Ann Handley about gaining referrals: “There are two basic approaches to generating more business: The first is to focus on making your existing customers insanely happy, so that they want to tell others about how much … Continue reading →