Learning SEO is a lot like hunting. Without learning how stalk your prey, how to hunt ir down, and how to “make that kill” that will feed you and your family, you won’t survive. Instead everyone wants an ATM funded by SEO secrets, but when Google announces they are changing the algorithm specifically targeting SEO sites , your website built on tricks without knowing what you where doing, and why you were doing it, is likely to be direct target or caught in the crossfire. However if your website has strong technical platform, with good information architecture practices, good or better quality content that exists for the users benefit and not a wrapper for Adsense, combined with a solid social media and real world marketing plan and strategy, you are lot more resistant to these fluctuations. Content my be king, but if your tech foundation is so bad search engines can’t unde...