Founded in 1999 and based out of New York, the Waterkeeper Alliance is the fastest growing grassroots environment movement in the world. According to its site, the organization unites and co-ordinates all Waterkeeper organizations in the protection of “rivers, lakes, bays, sounds, and other waterbodies around the world.”

It also inspires cool events like the Banff Spring Celebrity Sports Invitational for the Robert Kennedy Jr. Waterkeeper Alliance. (Phew, they really need to get a shorter title.)

On the Sunshine Slopes of Banff, Canada, celebs like Alec Baldwin and Jason Priestly were on hand to “help raise awareness about water conservation in North America” — and, of course, they couldn’t resist adding their two cents’ worth on Canada’s environmental policies. Long time water aficionado and Waterkeeper Alliance rep Baldwin stated: “You (Canada) have so much of what people want here… Don’t do what other people have done. Don’t do what the U.S. did, which is to put off until tomorrow what should be done today. Protect the resources. We are approaching a time when water will be traded as a commodity in this world.” (as quoted on Jam! Showbiz)

But it wasn’t just heroes of the small screen who were able to enjoy the various water sports. Canadian politician Justin Trudeau was also present, and he had his own take on the situation: “We sit back and say oh, we have lots of fresh water here — that kind of thinking has got us into trouble right here in Alberta, where there are severe water shortages looming on the horizon as we speak. I think the (federal) conservative government is beholden to interests that make it impossible for them to care properly about the environment.”