Mattson finished 5th place at the Southeast Regional Barista Competition 2010 and 27th place at the US Barista Championship 2010. He is also (of course) on Twitter at @DustinColeMmm. As far as his hipster cred goes, it is so far unknown.

Read the following on comment on Eater in which Jason Dominy dominates:

You couldn’t have picked a more opposite person for all the comments and memes given. This guy’s one of most unpretentious guys out in coffee, who’s passion for coffee has nothing to do with how cool it is. Yes, I get the stereotypes. I don’t agree with them on a whole, and definitely see this as a “one apple spoiling the whole bunch”, but this one in particular couldn’t be more wrong. Dustin, and his co-workers at Octane are some of the friendliest folks in Atlanta, putting out some of the best coffee in the country. Octane Coffee is one the best coffee shops in the U.S.

Comments

Those of us who actually KNOW who Dustin is, know he is a way better person than just some hipster with no soul. Yeah, he’s passionate about coffee, yeah he’s good at it too… We need more people like Dustin in this world whether or not he “looks” like a hipster.

Not that it makes a difference, but I was around during this photo shoot. Tony (Octane’s owner) wanted to do staff pictures for the website, and inevitably some goofing around happened. I’m very confident this picture was a result of some of that goofing around.

I’m actually way more of the barista cliché than Dustin is, i actually DO have an Art History degree, hehe

I am interested in how widespread the conflation of americano with “regular coffee” is. In my shop about once every month or two a person will say “I’ll have …. just a coffee, an americano” and I roll with it. But I’m curious about it. And if people know that a “regular coffee” is cheaper (and in my opinion, generally tastier) than an americano.