The original recipe from 1820. Back then, Bols introduced a new recipe with a subtler and more harmonious taste. That’s the one that ended up revolutionizing cocktails. It’s still as complex and powerful today.

Our premium genever. Hand-produced in limited quantities by our Master Distiller. Stored for 18 months in oak casks from the French Limousin region – hence its pale golden color and sweet, rich, oaky, flavor. For the true genever connoisseurs of the world. We know you three love it.

Malt spirit is the heart of genever. It’s what makes genever genever, you could say. We wanted to showcase our unique malt spirit in its purest form – just like how they were drinking it way back when in the 17th century. Now bartenders and connoisseurs can taste the origins of this exclusive spirit.

It’s from here that he blends the spirit with his selection of botanicals, then bringing that blend to the magical number of 42% alcohol

42% — the percentage that makes a genever perfect for making cocktails. Or, so the world’s leading bartenders say.

Red Light Negroni

From

Classic

To

Complex.

This serve perfectly embodies our home town of Amsterdam. Bold, colourful and delightfully complex.

Red Light

Negroni

Kopstootje

Look

Mom,

No

Hands.

Kopstootje (pronounced cop-stoat-cha, meaning ‘headbutt’ in Dutch) is a traditional Amsterdam genever-drinking ritual, where the drinker takes their first sip from an almost over-full tulip glass without using their hands − for fear of spilling. Best enjoyed with a beer.

Kopstootje.

There

Was

NoCollins

Before Bols.

Your grandfather’s grandfather’s grandfather may have tasted Bols Genever in one of the first cocktails, when our genever sparked the cocktail revolution of the early 19th century. True story.

Not long after Bols Genever arrived in the USA, it was discovered to be a perfect mixing ingredient for cocktails, making it an instant hit.

Okay, no one was really mixing drinks yet, but this all changed when cocktail legend Jerry P. Thomas, aka ‘The Professor’, wrote the first bartending book full of cocktail recipes – the ones considered classics today.

Besides whiskey, rum and brandy, Bols Genever was one of the preferred base spirits for mixing with thanks to its rich, mellow, smooth and malty taste.

Today, Jerry’s book is still considered a bible for bartenders around the world. And Bols Genever still here to bring it to life.

Favourite

cocktails.

Red

Light

Negroni.

1ozBols Genever Original

1ozsweet vermouth

1ozItalian bitter liqueur

Combine the ingredients with ice in a mixing glass, and stir well. Strain into the lightbulb glass. Serve the lightbulb next to a rocks glass filled with ice and garnished with an orange twist.