Paul Munkholm has been named partner at NY-based digital agency Kettle while remaining in his current role as director of strategy. Additionally, Camille Imbert, formerly associate creative director, has been promoted to creative director.

Munkholm joined Kettle in 2011, where he has been working as the strategic lead across all accounts to create the next generation of great digital products and to secure new business for the agency. During his tenure, Kettle has amassed clients such as Apple, American Express, PepsiCo, Sunglass Hut and Penguin Random House. With his promotion, Munkholm joins the ranks of Kettle partners Lauren Kushner, Olivier Peyre and Tyler Peterson, who respectively are managing director, creative director and technical director.

Munkholm has worked in insights and innovation for 15 years, helping brands develop new products and experiences. Prior to Kettle, he served as director and founder of the agency I Open Lab.

Prior to Kettle, Imbert was at FullSIX Paris, an international digital agency with locations in Paris and New York. She has worked on everything from large international campaigns to digital product designs with brands such as L’Oreal, Christies and New Museum, and her involvement on the Sesame Street and Brooklyn Bridge Park has been rewarded by multiple Webby Award nominations. Currently at Kettle, she is focusing on digital campaigns for Apple.