Catapult PR-IR

By blending strategy, narrative messaging, aggressive PR, content marketing and social media, Catapult public relations B2B tech firm is dedicated to helping companies achieve their business goals. We believe that all winning companies have one thing in common – they are all clear category and industry thought leaders. This philosophy drives Catapult everyday to help each and every client achieve this highly sought-after market position.

Own, Shape and Define the Category = Disrupt!

Looking for more than the standard PR results? Break free from the norm with the PR Agency that has reshaped and redefined public relations. At Catapult, we help tech companies define and own new or existing industry categories as a core strategy for awareness, positioning and true competitive differentiation. Our public relations agency can help you shift the PR paradigm from “look at me” to an active, industry engaging voice that helps accelerate the adoption of technology solutions. We excel at strategic narrative development – and executing industry-shaping PR, industry analyst, social and content marketing programs that are compelling and make a difference in your industry. If you want to define and own your category – and win in the market – give us a call!

SERVICES

Category Building
Unlike other PR Agency firms, Catapult has a formalized process to help you define and own new or existing market categories. Our public relations experts will guide you through this strategic approach – starting with our Strategic Narrative Messaging workshop (and resulting messaging framework) – that transforms the way you communicate with external and internal stakeholders.

Media/Analyst Relations
As a public relations agency for B2B tech companies, we understand that connecting you with leading journalists and industry analysts is a key element to spreading your company’s story to the industry. We have years of experience and deep relationships within core technology trade publications and outlets covering vertical markets.

Strategic Narrative Marketing
Catapult’s PR team will help you derive a strategy for communicating with potential clients, partners and service providers to improve your brand, boost leads and open up dialog for new products and services.

Content Marketing
Knowledge and expertise are clear indicators of industry leading companies. We will help you develop a “content marketing machine” that drives awareness, thought leadership and market-winning positioning.

Latest News from Catapult

Today we are excited to announce the launch of our Strategic Narrative Assessment that is now available on Catapult’s new and improved homepage. The assessment looks at a company’s core messaging and offers feedback and a scorecard detailing how it translates to the market, stacks up to competitors and addresses industry mega-trends and leadership. And, it’s Read More

BIOS

Guy is a principal and co-founder of Catapult. He provides strategic PR counsel to Catapult clients, helping them articulate their story to break through the noise and capture market leadership.

Guy Murrel

Principal & Co-Founder

Terri is a principal and co-founder of Catapult. She combines a laser-focused commitment to client service with a tenacious pursuit of bottom-line results.

Terri Douglas

Principal & Co-Founder

Jeremy is the director of client engagement at Catapult. Jeremy manages accounts with a consistent, action-oriented media relations approach and strategic focus on furthering a client’s story and thought leadership position.