Phylosophy

V.E. Korotkov
The social and cultural arguments of the knowledge and modern transcendentalism

The paper is dedicated to the investigation of the arguments of the knowledge in the modern philosophy. The author studies the transformation of the classical approaches to this problem, related social and cultural arguments of the knowledge and the modern forms of the transcendentalism.

On the basis of the analysis of the domestic and foreign literature devoted to ecological consciousness, the author arrives at a conclusion that along with certain achievements in studying this problem a lot of disputable and unresolved questions remain. The author considers that in the theory of ecological consciousness methods and principles of its research on social-philosophical aspect are studied insufficiently. The purpose of this paper is to reveal principles and methods of studying ecological consciousness.

A.A. Shaov
The theoretical bases of a phenomenon of ideology: the social-philosophical analysis

The paper discusses the theoretical approaches to the social-philosophical analysis of a phenomenon of ideology. In social-humanitarian knowledge the concept “ideology” is used in several meanings as a specific belief, as the belief basing on false knowledge of the social and as a set of ideas in the various spheres - from scientific knowledge to religion and daily views on appropriate behavior, not depending on that whether these beliefs are true or are false. This paper examines these three approaches that demand a historical retrospective show of the genesis of the concept of “ideology”.

History

A.V. Sopov, A.Sh. Buzarov
Place and role of Cossacks in the Russian cultural-ethnic processes

The urgency of this study is caused by features of formation of the Russian state and Russian nation. Undoubtedly, serious role in the designated process was played by the Cossacks. The work is aimed at elucidation of degree of Cossacks’ participation in formation of the Russian state and their role in formation of Russian nation. One of the problems is a parity of Cossacks and Russian. The authors reveal whether or not Cossacks are a subethnos of Russian people, and if they are, in what historical epoch and why this has occurred. The authors study the Cossacks as a historical phenomenon. A subject of research includes ethno-cultural and historical interrelations of the Cossacks and Russian state. It is inferred that Cossacks are trailblazers, openers and subjugators of provinces. They played “an advanced post” role, bearing a frontier service, defending and keeping integrity of Russia as the state, territory and civilization.

The paper examines stages of studying new economic policy by a historical science. Researchers’ views on this problem are often defined by a political state of affairs. Recent works give an objective estimation of the purposes of new economic policy.
The new archival materials allow researchers to track the process of origin and development of new economic and public relations at the initial stage of building a socialist society in Russia.
The periods of studying the New Economic Policy in the historical literature coincide in many respects with basic changes in the history of the country. But interest to this problem doesn't weaken. New Economic Policy experience is claimed in the period of economic reforms and during transitional economy development.

A.V. Dubrovin
Self-identification of the Russian officers participating in the Caucasian War (19th century)

In the paper, we analyze basic elements of self-identification of the Russian officers participating in the Caucasian War of the 19th century, namely: their isolation from other Russian military men, an informal ceremony of initiation of the newly arrived, internal differentiation, features of mutual relations of officers and soldiers, as well as stability of these elements.

T.V. Korot’ko
Primary, secondary and secondary special education in Turkey

The paper describes a system of primary, secondary and secondary special education in the Ottoman Empire and the Turkish Republic, its gradual formation and development. The following problems are solved in the work: introduction of general obligatory primary education in Turkish Republic; modernization of system of education; additional secondary and secondary special education.

The paper discusses questions related to medieval history of the Circassians, in particular the well-known Kemirgoy princedom. The author uses materials of medieval annals, of Russian and East authors and the archeological data. Of great value are also folklore data to reconstruct the described events. The comparative analysis of different kinds of sources allows the author to receive the objective information about the Adyghe princedom. In the period under consideration Kemirgoy represented not only a militarily strong princedom. The data of the Italian sources and archeology allow the author to draw a conclusion on high level of economic development of a feudal society in the region.

Sociology

L.A. Delova
Ethnodemographic situation in Adygheya Republic

The paper discusses the condition of an ethnodemographic situation in the Adygheya Republic at the present stage of development. The author investigates features of ethnic and demographic processes in Adygheya Republic, analyzes the factors which have led to a crisis state of a demographic situation and to transformation of ethnic structure of the population of the Adygheya Republic.

The paper discusses quantitative and qualitative methods of contemporary sociology and their correlation in the western and domestic sociology. The author reveals features of a quantitative method of research and the logic of interaction of quantitative and qualitative approaches in the sociological analysis, as well as the opportunities of using these methods in research of functioning of family-patrimonial social memory.

In the paper, problems of purposeful interaction of Russian contemporary society and youth’s social-demographic group of the population are analyzed. The author examines the real problems of youth including destructive behavior in indispensable interrelation with forms and methods of their purposeful regulation and investigates modern personal-behavioural tendencies in a modern design of youth’s subculture.

The paper discloses the essence of formation of modern strategies for preventive measures against destructive behavior of children and teenagers in some foreign countries. The author analyzes efficiency of the used methods and mechanisms for the institualization of this system, its substantiveness and universality.

E.A. Vereshchagina
Social-professional and value orientations of teachers at comprehensive schools in the conditions of modernization of social institute of education (regional aspect)

The paper provides an analysis of sociological research conducted in 2008-2009 in the Khakassia Republic. The research has been directed to studying social-professional and value orientations of teachers at comprehensive schools. It has been established that in the conditions of reforming the institute of the general education three social types of the person are formed among teachers: romanticists, creators and conformists.

The paper provides an analysis of gender violence as an interdisciplinary problem. The author defines universalism of gender violence in public life and its characteristics in various fields of knowledge. The basic features of gender violence in philosophy, psychology, history, law and related sciences are considered.

L.V. Klimenko
Regional peculiarities of the social feeling of the population in the multiethnic regions of the South of Russia

The paper describes the territorial peculiarities of the social feeling of the population in the Southern Federal District. Basing on the results of applied sociological research held in 2009-2010 a comparative analysis is made to determine at what degree the citizens of Rostov and Krasnodar regions and Adygheya Republic are satisfied with their social and economic situation, with government actions, as well as with the interethnic relations within the South of Russia.

V.R. Valiullin
National and international problems as a result of internal ethnic stratification

The paper discusses the basic international problems of the Russian contemporary society arising in the course of ethnic stratification. In addition, the reasons generating these problems are established. The special attention is given to the factors influencing their solution and formation of tolerant behaviour and consciousness.

Z.N. Vodozhdokova
Research activity of post-graduate students and competitors for Candidate degree: disciplinary differentiation

In the paper, basing on the results of sociological research, specificity of research activity of post-graduate students and competitors for Candidate degree, taking into account the “disciplinary differentiation” criterion, is revealed. Comparison of the data obtained as a result of their poll at natural-science faculties with the data obtained at social-humanitarian faculties allows the author to establish common characteristics and peculiar features. Of interest is the reference to the Russian sociological researches.

A.A. Bezrukova
Gender characteristics of social positions of women in the Adyghe traditional society

An analysis is made of the gender order which is based on traditions, norms and rules of subjects of social interaction. The author denies the opinion that the Caucasian woman occupied the slavish and dependent position. Analyzing data on position of the women, containing in the Adyghe etiquette, Adapt norms, Nart epos, Koran, European and domestic sources, the conclusion is made that the woman in the Adyghe traditional society did not occupy the oppressed position. Her gender status was high; she did not perceive available interdictions as discrimination. Moreover, there are examples when an opportunity was given to her to be beyond the traditional social roles.

Jurisprudence

I.V. Zhidkikh
Detailed elaboration of principles of appointment of punishment in system of softening and aggravating circumstances

The paper discusses the detailed elaboration of principles of appointment of punishment in system of the circumstances softening and aggravating punishment. The legal importance of the given circumstances is that they are a legal ground of softening or toughening punishment. The institute of softening and aggravating circumstances reflects the principles of legality, equality, guilt and punishment individualization.

E.N. Pshizova
Legal basis of protection of workers’ rights in criminal law

The paper provides an analysis of the legal, philosophical, psychological and sociological literature. The author designates the basic theoretical and methodological problems of doctrines about work, persons of labor activity, responsibility and necessity of criminal - legal protection of workers’ rights.

M.I. Katbambetov
Problems of a legal estimation of weapon application at realization of office and professional work

A system analysis is made of the circumstances excluding criminality of act, concerning an estimation of legitimacy of weapon application by law enforcement officers. The special attention is given to a parity of norms of the criminal and special legislation, to the bases and tresspass conditions. The author gives reasons of perfection of a legal basis of the compelled use of weapons.

E.L. Sidorenko
The right of self-defense for the person and its logical-structural analysis

The work discusses the qualitatively new approach to definition of the criminal-legal nature of self-defense for the person. On the basis of the critical analysis of the legislation and doctrinal sources, discrepancy is established between the institute of the circumstances excluding criminality of act, and its preventive function and contemporary level of criminal threats. The special attention is given to the author's model of self-defense for the person basing on an establishment of the grounds for the occurrence of the right of self-defense and signs of structure of defensive actions.

The paper discusses the various points of view on the financial-legal aspect of clearing settlements. It is inferred that the information component of the legal nature of money is a much more important circumstance for perfection of financial-legal regulation of settlement legal relationship. It is worthy of notice that settlement legal relationships are understood as the public relations regulated by norms of the monetary circulation law. These public relations concern realization of calculations between the organizations and physical persons in the course of economic and related non economic activity, as well as between them and the state in the course of execution of financial duties.

The paper discusses problems related to a delay in serving a punishment to the condemned pregnant women and to the condemned women having juvenile children. Position of women condemned to imprisonment is in focus of attention for many scientists. The main points concerning expediency and essence of a delay are presented in two aspects: too long period of this delay (before the child is 14 years old) and, as to the gender approach, its inapplicability to the condemned men who are fathers of juvenile children for various reasons, for example, bringing up the child independently.

Culturology

A.M. Siyukhova
Theoretical and methodological preconditions of the analysis of “night” concept in Adyghes’ ethnoculture

The paper addresses the methodology of research of Adyghes’ ethnoculture in works of contemporary writers. The author shows necessity of the system approach to the analysis of the general and local phenomena of ethnic culture of Adyghes using an example of a phenomenon of night. The structured model of an ethnic picture of the world is offered allowing a complex application of methods of empirical research.

B.S. Khotko
The “open-air” burial ceremony in space of pagan culture of the Abhazes and Adyghes

The paper provides an analysis of one of the brightest ceremonies of Abhaze-Adyghe paganisms – a cult of the “open-air” burial. On the basis of historical documents, archival sources and the translation literature, the “open-air” burial is presented as the phenomenon characteristic of culture of the Abkhazes and Adyghes within the limits of a foreseeable historical epoch up to the mid-19th century. The chosen culturological approach has allowed the researcher to reveal typology of an “open-air” burial ceremony and to define its stable and mobile, general and local elements.

S.E. Khokon
Cosmic features in symbolics of Adyghe traditional costume

The paper provides an analysis of mythological-symbolical semantics in traditional culture of the Adyghes. Research on cosmic evolutional mission of the person bears an idea of expansion of consciousness both in artistic images and in philosophical thoughts. The author examines the mythological understanding of color as a cosmic aesthetic category within the limits of traditional culture. Dual concepts contrasting in mythical consciousness of the Adyghes, good and harm comparison are reflected in color symbolics accordingly by comparison of the light and dark. This gets value in other plane in due course as color contrast at creation of art details. The special attention in the paper is given to semantics of traditional clothes decor, in particular the costume ornament and relation of symbolics of a costume to cosmic-natural objects and phenomena. Mythological outlook and beliefs of the Adyghes, by means of color and an ornament, have created in due time the cultural picture of the world embodied in an ethnic image through a costume.

Political Science

E.A. Kasatkina
The 1962 Caribbean crisis: new approaches and estimations (based on materials of the U.S. National Safety Archive)

Lessons of the 1962 Caribbean crisis for the American foreign policy are analyzed on the basis of the declassified documents of the U.S. National Safety Archive. The author examines their influence on formation of strategic concepts of the USA in the second half of the 20th – beginning of the 21st centuries.

Yu.D. Dalaeva
Attributive and functional properties of the information power

The paper provides a social-information analysis of a role of the information power in terms of the attributive and functional approaches to reality cognizing. This allows a complete consideration of the essence, nature, character and displays of the information power.

New books, monographs, reviews

The Economic Theory

P.A. Vysotsky
Theoretical bases of the public blessings and new state management

The paper addresses researches of conceptual bases of new state management. In this connection, extremely important and urgent is research of substantial treatment of concept “social obligations” because functions of the state on realization of social obligations in the generalized form make up and define its social policy.

A.I. Kozlov
Methodological approaches to the formation and estimation of the human capital

The paper examines questions of essence of the human capital as a source of vital force and competitiveness of an enterprise. Stages of formation of the theory of the human capital, methods of its estimation by both foreign and domestic economists are investigated and analyzed.

The paper deals with the problematic aspects of self-management of workers in the commercial organizations of contemporary Russia and the barriers that arise as a result of an abrupt transition to a capitalist-market system of economic relations. Feasible variants of overcoming the self-management crisis through the change of legislation are offered.

Å.S. Suvorova, V.P. Zaykov
On the evolution of municipal governance in Russia

In this paper, the authors proposed to allocate eight main stages in the evolution of municipal government, beginning with a community organization in Ancient Russia and finishing with contemporary governance which is characterized by the creation of a full legislative framework for the functioning of municipalities and for their governance. Emphasis is made on the role of prominent statesmen and rulers of the Russian state in this evolution; the essence of their reforms in municipal governance is revealed. In the final part of the paper a number of generalizations are made, in particular the significance of the legislative framework is marked. The authors concluded that the transformations carried out in Russia over the last 13-15 years, in fact revived the municipal government and we can speak about positive trends in its development in the coming years.

E.N. Tkacheva
Research of the human capital as an asset of the virtual organizations of Southern Federal District

In information economy, new nonconventional organizational forms, namely the virtual organizations, become the basic economic entities. These organizations are based on principles of cooperation of the legally independent enterprises, geographically removed from each other and carrying out the activity in the integrated information field. Use of ways of virtual interactions between economic agents helps them to lower costs of the enterprise partners and to raise speed and quality of client service. This paper gives the results of the conducted research on the human capital as an asset of virtual organizations from the Southern Federal District.

Financial Markets

B.A. Bobrovich
Incomes of households: investments and the object of regulation

The work discusses questions of household income regulation in a context of theoretical bases of financial and investment resource management in sector of house economy. Feature of transformation of house economy savings in the investment is connected with prospects of perfection and development of investment processes as a whole in the Russian economy.

Yu.A. Karpenko
Perfection of state regulation of household monetary income in Russia

The policy of incomes as a whole in the country, social policy and a policy of the economic growth is the basis for the state regulation of monetary incomes of households. The main purpose of them is increase of standard of living and quality of life in the country. In this connection the author considers it a very important object to investigate the functions and mechanisms of state regulation of household monetary incomes.

S.V. Larin
Development of departmental control as a realization condition of productive budgeting in Russia

The paper discloses the contents, problematics and directions of development of departmental control as the necessary condition of complex realization of the productive budgeting in modern budgetary practice of the Russian Federation.

F.A. Pukhnaty
Criteria for an estimation of a financial and economic solvency of Press-Enterprises

The paper addresses the research on criteria for an estimation of financial and economic activity of the organizations. The author distinguishes and analyzes basic approaches to systematization of criteria of an estimation of a solvency of the organization on the basis of domestic and foreign experience in estimating and inconsistency and bankruptcy forecasting.

S.A. Roshchektaev
Transformation of the institution potential at the local financial market of the Russian megalopolis at present financial crisis

The paper substantiates the theoretical and methodological aspects of formation and development of the institution potential at the local financial market of Russian megalopolis. Transformation processes of institution structure at this market are examined on the basis of the functional and structural finance theory.

N.A. Chumakova
The financial insolvency of household system (based on Krasnodar city data)

Being a minimal unit of economy, a household often takes loans to satisfy its needs. However, incompetence of household members in terms of finance causes very often debts to lending or other agencies. This defines necessity of detailed study of the financial insolvency of the household system, which is the main subject of our detailed analysis.

Problems Related to Investment Activity

The paper deals with problems related to machine building as a structure-forming complex of the region. The authors reveal the basic reasons for low investment attractiveness of machine-building enterprises, taking into account the features of the present stage of their development. It is suggested that tools increasing investment activity of the machine-building enterprises should be based on convergence of their economic interests on the formation of investment - financial resources and the interests of the state for target use of these resources. Studies are conducted in the framework of Federal Target Program “Scientific and research staff of Russia” for 2009-2013.

Regional Economy

A.V. Ashcheulov
Ranging vertically integrated corporations by financially sustainable classes as the tool of definition of the most favorable strategic partners

During the past years, many Russian and foreign investors co-operated intensely with the regional economic systems. One of the most popular kinds of this interaction is a vertically integrated company. However, presence of such company at this or that branch of the region does not always guarantee its sustainability. This paper provides the rating model of ranging vertically integrated corporations by financially sustainable classes to define “a weak link” in regional economy.

E.B. Ermishina
Ways of diversification in the North Ossetiya-Alaniya economic system

The paper examines the essence and forms of diversification at the meso-level, possibilities of diversification tools in regional system and features of diversification in a mining complex of the North Ossetiya-Alaniya region. It is inferred that the main objective of diversification of industrial complexes of the North Ossetiya-Alaniya mountain branch is not only a pure gain of extraction of metals, but also increase in the complete use of the interiors as a guarantee of the complete use of natural resources in interests of regional economy.

R.T. Kushu
Intraregional social and economic differentiation and the role of small-scale business in its overcoming

The paper examines a number of aspects of intraregional differentiation in the conditions of market transformations. The special attention in overcoming intraregional heterogeneity is given to sector of small-scale business in problem regions. Efficient management of this sector allows regional administrations to give necessary dynamism to structural shifts in a direction of smoothing intraregional distinctions.

A.V. Lebedev
Problems of using regional approach in the development of a mechanism of transforming savings into investments of the Chuvash Republic

At the present time, there is an urgent problem of finding additional financing sources for regional investment projects within the resource deficient regions. The present paper deals with the development of regional investment mechanism that employs the mechanism of transformation of household savings into investments.

R.A. Linevich
New technologies of forecasting as a tool of providing interaction of subjects of municipal development

The paper discusses forecasting of social and economic development of municipalities. The author describes the basic development cycles of forecasts, the special role of methodology of Foresite at definition of priorities of municipal development and principles of Foresite.

E.V. Mayboroda
Economic interaction of Krasnodar territory and the Adygheya Republic and its influence on smoothing social and economic distinctions between two regions

The paper provides an analysis of various aspects of economic interaction of Krasnodar territory and the Adygheya Republic. Intensification of this interaction is the important precondition of smoothing social and economic distinctions between two regions. The author substantiates that an interaction resource in the specified regions is not given due value. The special attention is given to the structural factors interfering and favoring intensification of economic cooperation of these two neighboring regions.

A.V. Mortova
The potential of corporative business in the modernization of regional economical system

In given article the potentions of vertically integrated and region corporations in innovational transformation of economic sistem of Krasnodarskiy kray is presented; measured their tribute in the modernization of this sistem; the instruments of activization of corporative partycipation are presented/

A.K. Nagoeva
Re-structuring of regional economic system as a way of an exit from depression

During the past years the attention of economic science and management to regional economy and problems of its regulation becomes stronger. However, the efficiency of the existing control system of the region is insufficient. In order to control the development of the region economy it is necessary to carry out re-structuring in a control system of the region. This paper discloses the most promising directions of an exit of regions from depression.

The paper discusses current trends and challenges of forming an integrated system of planning at the municipal level. The necessity of application of coordination and cooperation mechanisms in the planning process is substantiated.

The article is about positions of big and regional corporations in the evolution and modernization of region economic systems of contemporary Russia. Their contribution to modernization of the specified system is estimated.

T.M. Shovgenov
Modernization prospects of the regional finance of the South of Russia in the post-crisis period

The paper shows the problems related to modernization of the regional financial system of the South of Russia during the post-crisis period, including a weak diversification of economy of Southern macroregion republics, absence of innovative-educational cluster, insufficient institutional base, presence of administrative barriers and high subsidies of subjects of Southern and North-Caucasian Federal Districts. The author makes an analysis of prospects of development of these regions, allocates groups of subjects of Southern and North-Caucasian Federal Districts by a degree of stability to crisis factors and formulates strategy and methods of the state policy.

The Account, Audit and the Control

A.N. Guseva
System of budgeting and estimation of financial results of the service organizations: functions and problems

The paper discusses the modern practice of budgeting in the service organizations. The author indicates that the plan-fact analysis of budget execution nowadays is the most widespread and simple way of result estimation of the organization activity. However, it is not the most effective one. The author gives examples from existing practice of the Russian service organizations, specifying that the analysis of budget execution is frequently related to calculation of relative and absolute deviations of the fact from the plan. The paper shows necessity of the account of changes in branch and macroeconomic indicators during the analysis of budget execution. The author arrives at a conclusion that it is necessary to use the analysis “that if” and the budgeting systems of “a final customer” which will give an additional opportunity of the control and cost management. The main advantages of such innovation are several levels of the control and management of expenses and, as a result, increasing budget transparency.

A.A. Kravchenko
The amortization award in agricultural industry as an element of accounting policy for the taxation

The paper discusses application of the amortization award in agricultural industry, which is characterized by seasonal recurrence of reproduction process. Rational inclusion of depreciation charges in structure of industrial expenses is topical at a solution of a problem related to recognition of expenses of taxpayers in the accounting period.

I.F. Tausova
Identification of reserves of the commercial organization in the conditions of a static and dynamic accounting model

In a modern domestic science, questions of the theory and practice of accounting and reporting on reserves are poor investigated and insufficiently developed methodically. The paper considers classification of reserves, their identification in regulatory legal acts and features of their reflection in the conditions of a static and dynamic accounting model.

The paper offers the form of financial accountancy that makes possible to identify financial information about ecological or environmental activities of a company. The main objective of this accountancy form is to provide governing body and investors with information about results of ecological and economical activities of a company to analyze and construct management and relationship strategy.

Economy of Agrarian-Industrial Complex

V.V. Teshev
The basic determinants of interaction of agricultural commodity producers with the processing organizations on the basis of consumers’ cooperative society principles

This paper provides the significance, substantiation and working out new forms of organizational-economic interaction of agrarian commodity producers and the cooperative processing organizations. The functional content of their interaction in consumers' cooperative society of Adygheya is caused by determinants of regional development and by a consumer cooperation role in agrarian and industrial complex.

Management by Innovations

The necessary condition of realization of progressive changes is the solution of a problem related to an effective utilization of economic regulators. The paper addresses the questions of selective support of the organizations occupied with manufacture and innovations development. The authors describe the procedure of complex estimation of innovative-investment projects and choice of an optimum variant of development of social and economic systems. The obtained results will allow diminishing degree of risk of financing and generation of a positive image of organization.

Mathematical Methods in Economy

The paper describes the method for an estimation of variants of distribution of scarce resources between elements in complex interconnected systems. The method allows a definition of a distribution variant at which the damage from system underfinancing is minimum.

The paper is devoted to a problem of increasing efficiency of accepted decisions at a choice of the supplier and the delivery scheme in steel trading sphere. The results of use of cognitive approach to formalization of a linear programming problem in marketing logistics are presented. The author offers to use cognitive map at a stage of a problem statement for the description of problem area. The analysis of this map allows allocation of criteria and restrictions for formalization of a linear programming problem.

M.À. Chefranova
Building a cognitive model of crediting and the development of the structural unit of management decisions on its basis

The main theme of the work is the study of credit risks in commercial banks as a random process and the application for this of the methods of cognitive modeling. The aim is to develop a methodology for credit risk management to ensure sustainable operation of the bank. The object of research is the process of crediting in the bank. The result of the research is a development of a cognitive model of credit process, which expands the capability to predict the credit risk.

The Theory and Practice of Business

This paper addresses the study on estimation of business activity of entrepreneurs at the market of agricultural chemistry production. The urgency of this study is enhanced due to variety and complexity of structural organization of enterprises of the market. The object of strategic importance for the branch under investigation is the arrangement of entrepreneurs’ stability and cost-effectiveness of companies. The decision of this task is directed to choice of structure and size of an enterprise and to determination of factors of administration and parameters of economic development.

Service Economy

Development of service sphere is one of directions of modernization of contemporary Russia. One of the parameters of competitiveness of the service enterprises is quality of rendered services. The concept of quality in sphere of services is complex and is often defined by satisfaction of the consumer. The paper provides the technique of an estimation of quality of services, considering the results of rendering service and satisfaction of the consumer by servicing.

At present comprehension has come that in manufacture of building production the design should take a leading place. This made it possible to allocate a sphere of services of building design in the Building Complex of the Russian Federation. This paper defines the essence of a category of “a service of building design”, as well as reveals the content and structure of shaping service sphere of building design.

S.V. Lazovskaya
The new resources of the evolution of a tourist-recreational sphere

The evolution potential of the tourist-recreational sphere has become an integral part of many regional economic systems of Russia. Hence, its rational management defines the main parameters of the region development. This paper discloses vital issues related to determination and wide use of the resource potential of a tourist-recreational service sphere and gives recommendations for their solution.

I.A. Nikitina
Priority needs in modernization of non-governmental organizations of higher professional education

By the present time, non-governmental educational institutions have become the appreciable phenomenon in the Russian education system that increased greatly its potential. The concept of modernization of Russian education has allowed allocation of a number of vital issues in development of Russian education. This paper discloses the most essential needs in modernization of non-governmental educational organizations and provides ways of gradual commissioning of its instruments and mechanisms.

Ya.S. Tkacheva
Methodical bases of an estimation of investment attractiveness of a regional tourist-recreational complex

The estimation of investment attractiveness of a tourist-recreational complex is developed using a technique in which the priority is given to a group of economic indicators. The offered technique includes definitions of the rating, allowing ranging regional tourist-recreational complexes.

Management

N.V. Beryoza
Process of decision-making on a choice of market strategy and structure of rendered services for subjects of the information market

Of great significance for subjects of the market of information services is a choice of the activity in the conditions of an information lack. This paper presents the algorithm of decision-making on a choice of market strategy and structure of rendered information services. Selection criteria include: informatization indices, the financial condition of the subject and stage of the life cycle of a service.

O.P. Bodyakov, G.L. Bayanduryan
Rationale for directions and principles of reconstruction of the institutional environment of enterprise functioning

The paper deals with the problems of the institutional reconstruction of the environment of enterprise functioning. The authors distinguish the basic directions and principles of institutional reconstruction facilitating the effective development of business. Studies are conducted in the framework of Federal Target Program “Scientific and research staff of Russia” for 2009-2013.

The paper discusses possibilities of the use of the adaptive approach to construction of an operating contour of the managing subject in order to increase stability of its functioning. This point in question is considered using an example of reproduction system of the enterprise which is analyzed as nonlinear dynamic system. In this system the environment plays a defining role as regards its structures and influences rates of its self-organizing. The obtained conclusions raise degree of universality of existing methodological approaches to realization of tools of strategic management.

General Problems of Pedagogy

S.I. Andryushchenko
Pedagogical support of teenagers’ vital self-determination in the conditions of interschool educational complex

The paper discloses the activity content on the organization of pedagogical support to vital self-determination of senior pupils in educational process of interschool educational complex. The lines of activity of interschool educational complex are described. The pedagogical conditions providing efficiency of pedagogical support to vital self-determination of teenagers are formulated.

S.V. Aranova
On visualization methodology of the educational information. The art and logic integration

The paper examines methodology of visualization of the educational information in a context of development of new education standards. The basic aspects of formation of intellectual-graphic culture in educational process are elucidated. The author discloses the value of integration of the art and logic components of cognition as the key link of the universal intellectual-graphic competence. The detailed technique of designing a visual-information model is proposed.

The internal and external aspects of the person’s self-realization in pedagogical activity and bilateral character (at interaction with significant Another) are revealed on the basis of the analysis of researches in pedagogy and psychology.

S.N. Begidova, T.N. Poddubnaya, O.V. Agoshkova
Classification of the bachelor’s general cultural competences in specialization 040400.62 “Social work” as the basis of realization of the competence approach in education

The paper discloses the content of the bachelor’s general cultural competences in the training direction of 040400.62 “Social Work” in connection with the transition to federal state educational standards of the third generation. The authors develop a classification as one of the ways of realization of the competence approach in education.

N.N. Vertsinskaya, V.N. Zhiltsov
Methodological structure of professional work as program orientation of pedagogical researches

The paper shows that structural generalities of the professional work, assumed for consideration in the course of pedagogical research in this or that sequence, define its program. The analysis of the scientific literature is carried out and the basic requirements to preparation of experts of flight business are developed. It is revealed that nontypicalness of methodological structure of the pilot’s professional work causes complexity in a methodological substantiation of the program of pedagogical research. The authors formulate the concept of competence mobility as an integrated professionally significant quality.

A.R. Galustov
Bases of designing a model of students’ readiness for self-education

The paper discusses the bases of designing a model of students’ readiness for self-education and contradictions between necessity of shaping readiness for self-educational activity and insufficiency of a theoretical-methodological substantiation of its organization. The author examines the structure of self-educational activity including motivational, conceptual, activity-reflective, activity-organizational and estimated components.

E.Yu. Gofman
Methodical system of students’ training to designing electronic educational resources at pedagogical higher school

The paper discusses a structure and the content of methodical system of students’ training at pedagogical higher school to designing electronic educational resources. Stages of realization of the author's methodical system are presented.

A.P. Dendeberya
Designing the information-didactic environment of pedagogical higher school

The paper discloses one of the ways of designing the information-didactic environment of teachers’ training higher school and pedagogical support of this process. The content of models of construction of a practical training and criteria for students’ development in the information-didactic environment are substantiated.

D.V. Dorokhov
Principle of invariant self-regulation as the methodological basis of the conception of professional self-development of the future expert

The paper discusses functionality of invariant self-regulation with reference to professional self-development of the individual as a subsystem of his complete personal development. Sources of professional self-development and functions of a principle of invariant self-development are defined. The model of realization of a principle of invariant self-regulation of the subject’s professional self-development is presented. It is established that self-management and self-regulation act as the basic mechanism of professional self-development of the subject of the future or real professional work.

The paper describes the basic methodological approaches to shaping professional-communicative competence in the future lawyers. The main objectives, the content, forms, means and results are given for each approach.

N.Yu. Zvyagintseva
Shaping readiness for innovative activity in the future teacher in the conditions of module training

The paper discusses the structure of readiness for innovative activity as the key in educational process of the future teachers’ training. This allows specification of a logic-substantial basis of the expert training to professional innovative activity from a position of subject-activity and competence approaches. The author substantiates shaping readiness for innovative activity in the conditions of module training.

G.G. Ibragimov
Folklore phenomenology as spiritual culture of the people in musical-aesthetic education

The paper discloses the depth and value of the Russian mono- and multiethnic folklore of the people of Russia that is topical presently. Domestic researches of folklore traditions reveal new sides of lively folklore multiethnic samples which should become the purpose of musical-esthetic education of schoolchildren up-to-date. The paper’s conception is constructed on the basis of trustworthy experimental researches on the traditional and authentic mono- and multiethnic folklore of the people of Russia as a phenomenon of spiritual culture in the educational system of the Russian Federation.

Z.K. Meretukova
Readiness of post-graduate students to understand the essence of logic methods of scientific thinking as the issue of post-university education (using an example of concept definition)

The paper reveals the contradictions, which allowed formulation of a research subject. The author substantiates the urgency, necessity and possibility of shaping readiness to understand the essence of logic methods of scientific thinking at post-graduate students in frameworks of post-university education using an example of concept definition. Methodological difficulties experienced by them and the errors committed in scientific reports and researches are described. Stages and steps of shaping the above mentioned readiness of post-graduate students are considered.

S.Sh. Migaleva
Conceptual model of shaping the teaching-business culture at the future expert in educational space of classical university

The paper discloses the conceptual model of shaping the teaching-business culture at students of higher school. The author reveals structural and functional components of the given model. Specific factor of the future expert includes a set of categories of philosophical, psychological and pedagogical sciences, namely: the culture, the person and the activity.

Yu.N. Sinitsyn, N.M.Sazhina
The experimental organization of system of school children health promotion

The paper discusses the experimental organization of school children health promotion and presents a short analysis of its results. The urgency of the conducted research is reflected in “The concept of the key content of the general education”, in the National educational initiative “Our new school” and in the conception “Spiritual and moral development and education of the person of the citizen of Russia” etc.

N.V. Sorokina
The analysis of the dynamics of national stereotypes in intercultural communication on the basis of the case-study method

The paper provides results of the analysis of the dynamics of national auto- and heterostereotypes of the Russian students before and after their short-term trip to Germany made on the basis of a case-study method (using conception of one student). The author examines the basic features of a case-study method and proves their relevance to research of the dynamics of a stereotype.

The paper discloses the basic content of concept “value orientations of the person” as the higher step of value-semantic hierarchy and the end of formation of the basic system of belief and ideals of the person.

D.E. Sherstnev, E.V. Domaev
Co-ordination of listeners’ activity at scientific organization to increase efficiency of formation at cadets of professional competences of fire safety propagation

The paper describes practical experience of co-ordination of cadets’ scientific activity at different departments of the Siberian Branch of the St.-Petersburg State Fire Service University of the Ministry of Emergency Situations of Russia in Zheleznogorsk of Krasnoyarsk region providing increasing efficiency of formation of professional competences for fire safety propagation.

Special Methods and Teaching Technologies

O.O. Aivazyan
Typology of errors in Russian coherent written speech of pupils at initial classes

The paper is devoted to the analysis of errors in Russian coherent written speech of pupils at the initial classes revealed as a result of ascertaining experiment. The author clears up the typology of errors (lexical, grammatical, speech, spelling), proves their reasons and makes short recommendations to prevent and eliminate errors in written coherent speech of younger school children.

Z.U. Akhmedyanov
Reflective-assessing self-developing technology as the system approach in self-management of quality of subject training at school

The paper describes the reflective-assessing self-developing technology from a position of the system approach. The author examines one of the key potentialities of technology, namely self-management of quality of subject training.

R.I. Lozovskaya
Technology of spiritual education and development of the music teacher during higher school education

The paper describes the technology of spiritual education and development of the future music teacher in view of specificity of his training. Being humanitarian, it is focused on formation and development in students of musical, pedagogical and spiritual culture, personal senses and values of musical-pedagogical activity. Efficiency of technology application is due to recurrence of construction at the expense of basic steps repeated at each stage: emotional-valuable, cognitive-semantic, communicative-active, designing-reflective and productive.

A.A. Moskvitin
Application of remote educational technology to educational process of higher school

An analysis is made of results of introduction of remote technology in educational process, in particular the information educational environment directed to realization of training activity. Structural components of model of didactic process are examined for a specific case. The author characterizes the remote educational technologies applied by higher school students in the course of studying technical disciplines. The urgency of working out certain methodical approaches to use means of new information technologies for realization of ideas of developing training is proved. The special attention is given to the description of unique possibilities of the remote educational technology. Its use creates preconditions for an intensification of educational process, as well as for creation of the techniques focused on development of the person of the trainee.

M.Kh. Shkhapatseva
A complex syntactic whole as a language and speech unit

The paper examines a complex syntactic whole (a microtext) as a linguistic and methodical unit. The structure, semantics and function of microtext are analyzed in linguistic aspect and the complex syntactic whole is considered as a unit of development of coherent Russian speech in the methodical plan.

Modern Problems of Psychology

M.M. Bondarenko
Interrelation of the state of uneasiness and style features of self-control over behaviour of the young men doing their military service

The paper discusses the basic style characteristics of self-control over behavior of the recruits, displayed during the first months of doing their military service. It is established that personal uneasiness is in negative relation with property “Flexibility”, as well as with the regulator process “Modelling”. The lowered ability of planning is directly connected with high situational uneasiness and with the average level of development of abilities of modelling and programming of the actions promoting self-control over behavior.

A.A. Orel
The trend and value-semantic sphere of the person as conditions of his self-realization in the course of professional development

The paper discusses the trend and value-semantic characteristics of subjects of the professional work being at various stages of professional development (skilled professionals and students). The steady interrelation is shown between level of life comprehension and the dominating trend of the person at all stages of professionalizing. It is established that a prevailing kind of a personal orientation at skilled professionals is the trend to a problem which is directly connected with high level of life comprehension. The dynamics of investigated characteristics during the student's period is fixed. It is inferred that psychological conditions of self-realization of the person in development of professional subjectness are the prevailing business trend and high level of life comprehension as a complex of personal characteristics.

N.V. Popova
The motivational-value characteristics of the person in small, middle and large-scale business

In the paper, the motivational-value characteristics of businessmen are compared depending on business scale. It is shown that value orientations do not differ at representatives of small, average and large-scale business, but there are distinctions in motives of enterprise activity and in trend of the person.

E.V. Starkova
Influence of a gender and previous social environment (city/village) on student’s views about the purposes of life

The paper provides the results of research on the influence of a gender and previous social environment (city/village) on student's views about the purposes of life. The analysis of results of research has shown that at the initial training stage in college the factor of the previous social environment proved to be defining. Rural and city youth have more similarities in the purposes of life within their groups rather than in gender. The analysis of features and dynamics of youth’s views about the purposes of life in the course of training in college demonstrates alignment of force of influence for factors of gender and previous social environment.

Z.I. Tsiku
The personal-psychological preconditions of special abilities at the teacher of preschool educational institution of the combined kind

The paper provides the analysis of the empirical data directed to check of a hypothesis about conditionality of special pedagogical abilities of the subject of correctional-developing pedagogical activity by his motivational-value sphere. It is shown that development of special abilities of the teacher of preschool education is not rectilinear process. It is under the influence of sense-life orientations, in particular values of life and professional work, as well as satisfaction of life productivity. The author reveals invariant and specific emotional abilities of teachers of the general and correctional preschool education and shows their detemenistic link with value sphere of the person. “Trajectories” of the psychological influence directed to developments of emotional abilities of the teacher, included in the preschool education of the combined kind, are distinguished.

The paper provides the results of research of personal features of contemporary military high-class pilots. It is shown that the pilot-ace is the person possessing the developed self-control focused on accuracy of performance of the social requirements, able to supervise well the emotions and behavior and to finish any business; possessing purposefulness and personal integrity. They prefer the compromise and cooperation in a conflict situation, are not aggressive, but possess an internal source of functional intensity in the form of a difference of “potentials” of indices of aggression and animosity. The established personal features of the military high-class pilot supplement the views which have developed in a domestic psychological science on structure of a personal component of professionally important qualities and can be applicable for designing a psychological model of the person of the pilot-ace.

Educational Space of Physical Training and Sports

The paper discusses the general analysis of pedagogical modelling as a method of pedagogical researches, some approaches to classification and the basic positions of application of pedagogical modelling to sports.

M.Ya. Vilensky, O.Yu. Masalova
The culturological bases of the personal-focused physical training at higher school

The paper examines the conditions of cultural identification of the student in educational process of physical training at higher school. Approaches, principles and standards, providing this process, are presented.

Zaul Rami M.A.
Age differentiation of criteria structure for selection of young sportsmen to specialization in minifootball

The paper provides data disclosing innovative structure of criteria for selection of young sportsmen for specialization in minifootball, the efficiency of application of which is experimentally proved at separate stages of many-year training.

I.V. Kulekin
The content and organization of independent performance of physical exercises by cadets-navigators in the conditions of long swimming

The paper is devoted to working out and substantiation of substantial and organizational aspects of independent performance of physical exercises by cadets-navigators in the course of long swimming practice on a vessel.

Yu.M. Skhalyakho
Variants of technique of low-amplitude Judo throws in the conditions of rigid kinematic sequence of the sports duel

The traditional judo throws are not adapted for conditions of a sports duel. They contain the median structure figured on the unprepared opponent. Resistance of the equivalent opponent changes conditions of kinematic sequence and demands updating structure of throws, not changing key parameters concerning a direction of a throw and the basic movement of the case of attacking sportsman.

S.A. Khazova
Criteria for development of competitiveness of the person

The paper provides the results of modeling of system of criteria for development of competitiveness of the person. The author characterizes the criteria for development of structural components and internal criteria for competitiveness; external criteria for competitiveness and consumer properties of experts in physical training and sports as well as shows the interrelation between different groups of criteria.

Literary Criticism

B.M. Zhachemukova, F.B. Beshukova
Art specificity of a genre of the historical novel

The paper examines in a retrospective the poetics and esthetics of a genre of the historical novel. The research urgency is caused by necessity of the accurate scientific description of the genre and revealing its invariants for national literatures. The Walter Scott’s art system is analyzed to find out the basic type-forming genre development in the world and domestic literatures. A definition of a genre and its style forms is given.

D.O. Kutsaenko
Interpretations of concept of history in the novel “Doctor Zhivago”

The paper analyses the interpretations of concept of history in B.L. Pasternak’s novel “Doctor Zhivago” made by domestic and foreign researchers from an output of the novel till now. The spectrum of opinions on interpretation of historical events in the novel changes from ideologically painted up to culturological and historiosophical. The history in “Doctor Zhivago” is considered as representation of “memory of culture”, made by people, and the constructive force of a narration.

The paper deals with the cyclization of narration in the historical novels of Vsevolod Solovyov on Russian history of the 17th century. These novels reflected the tragic circumstances of life of Russian queens, princesses, as well as representatives of the aristocratic families of the seventeenth century. The basis for including works in a reader's cycle were specificity of chronotope, a generality of the main and minor characters, repeatability of situations, speculations of the writer about the nature of the autocratic power. The author of the paper comes to a conclusion that consecutive consideration of social and psychological features of life of three generations of the Romanov dynasty in the Kremlin Palace promoted occurrence of a cycle of literary production in creativity of the writer.

A.A. Fokin, I.Yu. Malygina
Anthropological approaches to studying the literature of the North Caucasus

The paper provides the substantiation of anthropological poetics through a prism of history of formation of anthropological ideas in philology and, in particular in the Caucasus science. Ways of anthropological studying the literature of the North Caucasus are staticized. The authors formulate the principles of translation of national cultural traditions in the literature of the North Caucasus. (The work was implemented within the limits of Federal Target Program “Scientific and pedagogical personnel of innovative Russia” for 2009-2013. The State Contract No. 16.740.11.0116 of 9/2/2010).

P.A. Yakimov
Lexical presentation of Christian artifacts in the poetry of A.A. Akhmatova

The paper discusses functioning of the words naming Christian artifacts in poetry of A.A. Akhmatova, the outstanding poetess of the 20-th century. After a general characteristic of religiousness of A.A. Akhmatova’s poetry the detailed analysis of esthetic functioning of the words naming Christian artifacts is presented. The special attention is given to the characteristic of associative links of these nominations with Russia.

Journalism

Z.Sh. Kidakoeva
Journalistic-publicistic activity of socialist revolutionary in the Kuban region in 1918

The paper characterizes the situation of socialist revolutionaries in the Kuban area, as well as their publicistic activity in 1918. The author provides the history of creation of the newspaper “Native Land” by the Southeast Committee of Members of the Russian Constituent Assembly. The “Democracy” publicistic collection of articles is examined and the circle of authors is defined.

G.N. Nemets
Object of gnosiology in journalism: in search for methods of conceptualization

The paper is devoted to research of gnosiology in journalism. The author examines specificity of conceptualization of the object of knowledge in journalistic theory and practice and defines methodologically concepts “method”, “object” and “idea” as a gnosiological basis of journalistic creation.

The paper gives a short sketch of the foundation of the Krinitsa intellectual agricultural community, the characteristic of its founders, the purposes and problems of this social experiment. The author discloses features of idea dissipation of V.V. Eropkin’s followers, the role and place of these ideas in Russian revolutionary movement.

V.V. Smeyukha
Transformation of functional features of female magazines in a historical context

The paper discusses functions of domestic female magazines. The study of their functional features in the course of historical transformation of a society shows that the role and value of female editions in social public structure change.

M.A. Shakhbazyan
The church sermon as a paradigm of Russian religious-philosophical publicism

The paper reveals the paradigmal aspects of religious-philosophical publicism. The author considers the church sermon in a context of the basic functions of journalism, gives genre classification with accents on the publicistic sermon and defines subjects, characteristic of the religious-philosophical publicism at the beginning of the 20-th century. External similarity of Russian religious-philosophical publicism and the literary criticism is marked along with their qualitative distinction. Coming outside the borders of a paradigm in the field of dogma is stated.

Linguistics

A.Yu. Bedzhanova
The comment clause as a component of postmodernist discourse

The paper discusses functioning of comment clauses as a type of parenthetical insertions in postmodernist discourse. Comment clauses are characterized as a syntactic means of overcoming the distance with the reader and establishing contact with him. A number of examples are adduced to illustrate that comment clauses are frequent markers in English postmodernist discourse and that they contribute to exact and adequate understanding of a piece of literature.

E.A. Bogdanova
On national features of communicative behavior of carriers of the Russian, French and Adyghe languages (as shown by paroemiological units about good and harm)

The paper examines features of national communicative behavior of carriers of the Russian, French and Adyghe languages on the basis of paroemiological units. The role of paroemiological fund is defined in revealing and describing the concept sphere of ethnos. Using an example of the proverbs containing concepts about good and harm, the author compares world-view of representatives of lingual-cultural communities under study.

M.M. Bricheva
Word-building fields of the native English adjectives in contemporary English (on the basis of the analysis of Chambers 21st Century Dictionary, 1996)

The paper examines the structural and semantic peculiarities of the word-building fields of the native English adjectives. The study of the theory of fields helps the author to give structural and semantic characteristics of the word-building fields. The author reveals the most productive types of the word-building of adjectives from the root stems of different types.

E.A. Vaganova
Composition and structure of the political discourse in printed Mass Media

In the paper, an attempt is undertaken to present a synthesis of pragmalinguistics, social constructionism, cognitive psychology and interpretative interactionism in the context of the analytical model of the Mass Media discourse. The author gives the results of the grounded consideration of the semantics of the Mass Media discourse and its content (a subject of the discourse, a subject of the speaker, a content of the discourse). The goal of the research is to reveal the composition and structure of the political discourse. The media texts on the President’s election in Russia in March, 2008, were analyzed.

N.A. Goncharova
Directivity in political newspaper communications: the essence of information and language indicators

An attempt is undertaken to disclose the linguistic mechanism of functioning of directive units in active syntax and to present a complex description of a functional linguistic category of directivity as a category of speech product incentiveness.

S.N. Dolzhikova
Interrelation of external and internal forms of the marketing text

The paper examines the interrelation of external and internal forms of the marketing text. After consideration of the text-forming characteristics, the mechanisms of text generation / text categories are described. The author discusses the mechanisms and operating conditions of the text of the marketing message, using specific examples, and the phenomena revealed for the analysis and consideration from the point of view of text categories and properties.

The paper examines genre groups of simple primary PR texts. After consideration of each genre group of PR texts, pragmatic characteristics of investigated genre versions are given. The authors provide basic concepts of genre-forming factors of PR texts and the characteristic of a subject of display. Main objectives of PR texts are discussed.

S.Yu. Zamay
Sign as a representative of a word meaning in contexts of fiction texts of V.Woolf (basing on a material of stories “A Haunted House” and “The String Quartet”)

The paper examines the sign dualism as a linguistic phenomenon. The author shows the dual nature of the sign, which is capable to act in profound structures of V.Woolf’s texts as a carrier of sense generation. Having been explicated, it functions as a sign symbol. Basing on a material of investigated texts, the status of a language sign as a sign symbol is established. Displacement of semantic shades of signs to signs symbols in the course of an explication in language consciousness of V.Woolf expands a range of outlook and discloses essence of human relations.

P.M. Zekieva
Headline complex in the newspaper as a macrostructure of a title of the article

The paper discusses the historical social evolution of the newspaper in the general complex of mass media. The author describes the obvious tendency to use full informative syntactic structures in German publicism and the use of the direct or mixed kinds of connection of the title with the subsequent text with the full syntactic form. The newspaper, as the oldest form in system of mass-media, develops the basic stylistic means which are transferred afterwards to other forms of publicism.

O.V. Lymar
Metanarration as a text-forming principle in space of language and culture

The paper examines metanarration as a text-forming principle in space of language and culture. The author identifies and describes basic parameters of metanarrative principle of narration on the basis of contrastive analysis of the romantic and postmodern metanarration. Their comparison allows the author to define novels analyzed in the work as different-narrative types of text.

S.V. Lyapun
Newspaper publicism in a paradigm of linguistic researches of the 21-st century

The paper discloses new aspects of learning the mass-media language, caused by development of anthropocentric and functional approaches in domestic linguistics. The special attention is given to cognitive, pragmatic, sociolinguistic and cultural-speech aspects. They allow the author to profoundly and comprehensively describe the language of the modern newspaper publicism using linguistic mechanisms of influence on mass audience.

The paper examines PR discourse from a position of the cognitive approach on the basis of the discourse analysis of speech messages. Having considered the realization of speech activity in PR discourse, the author characterizes the communicative-information channels as a link between the facts and information constructs. The data are given that the communicative process doesn't come to an end by processing structural features and information interpretation, Processes forming social culture are described. Structural and stylistic changes in the mass-media depicting new social-philosophical concepts of a contemporary society are discussed.

E.N. Orekhova
Use of precedent phenomena as manipulative means in the political communication (based on the articles of British and American Mass Media)

The paper studies the mechanisms of precedent phenomena used as means of manipulation of public consciousness. The purpose of the work is to prove that precedent phenomena can arouse associations necessary for realization of influence function. The author shows the effectiveness of precedent phenomena used to achieve manipulative objects.

This paper discusses modern tendencies in the study of discourse theory, as well as views of contemporary researchers on this concept. An attempt is made to characterize discourse from the point of view of different authors and to define its place in modern communicative linguistics. The relations between discourse and text, discourse and speech are examined in the paper.

L.M. Pelipenko
Integral and differential properties of the phraseological units with the component-numeral “one-îäèí” in the English and Russian languages

The article is devoted to an analysis of English and Russian phraseological units with the component-numeral “one-îäèí”. The study is based on comparison of their functional and semantic characteristics in order to identify both integral and differential properties. The analysis is performed according to the algorithm: first the semantic properties of numerals “one and îäèí” are studied, their semantic and functional properties are described; the second part of the analysis is represented by contrasting description of phraseological units.

The paper examines the language markers of different levels functioning in newspaper communications of political character. The language markers are used to implement the interrelation between the subject and the addressee of the news information. The author shows means of dialogue, used to establish contacts with the addressee and to maintain his attention.

The paper deals with anthroponyms, which are slang units or a component of a slang unit. The author gives a detailed description of slang anthroponyms presented in dictionaries of the English and American slang, as well as outlines the main types of slang anthroponyms reflecting national and cultural specificity of American slang.

V.A. Skvortsova
Cogitative styles through a prism of language space of communicative strategy

The research objective is to allocate parameters of the communicative strategy of each cogitative style. The author presents five cogitative styles, gives definition of the communicative strategy, distinguishes the key parameters of the communicative strategy, describes each parameter of the communicative strategy and simulates a cogitative style in accordance with this parameter. In the work, the communicative strategy of five cogitative styles is simulated.

E.V. Smirnova
Metaphor as the most productive way of formation of new terms in cardiological lexicon (as shown by the English and Russian languages)

The paper shows the role of a metaphorical nomination in medical terminology. The process of metaphorization in professional language of cardiologists is investigated. Basing on the semantic analysis, the author establishes the basic tendencies in formation of terms-metaphors in cardiological terminology of the English and Russian languages.

L.V. Tolstikova
The cognitive-pragmatic aspect of foreign borrowings in newspaper discourse (as shown by the English and Russian languages)

The paper examines the features of the use of foreign borrowings in newspaper discourse in the framework of a cognitive-pragmatic approach to their description. The purpose of research is to investigate the use of foreign borrowings in newspaper discourse to realize the social-pragmatic position of the author and to form the picture of the world.

The paper substantiates the interpretation of the act “coming to a decision and decision execution” as a concept in the interdisciplinary aspect. The author gives the results of the analysis and the description of hierarchy of the components making a complex of discourses, representing the act of coming to a decision and decision execution. It is inferred that research of concept “coming to a decision and decision execution” in various areas of the life of the person and society will promote a construction of its integrative model, as well as a definition of its status in concept sphere of the civilized person.

The paper examines the stylistic use of culinary metaphors in sports journalism. The enhanced expressiveness of this kind of publicistic creativity is proposed. The author describes the estimated and graphic functions of the culinary metaphors possessing a high pragmatic potential.

Study of Arts

K.E. Grigoryan
Last hero of the Russian cinematography

The paper examines the problem related to disappearance of an image of the hero from screens. Concepts “figurativeness”, “actor”, as well as a role of the director in creation of the main character of a piece of screen, using an example of Federico Fellini movie “8 l/2” are analyzed. The phenomenon of popularity of Danila Bagrov, the hero of Alexey Balabanov’s movies “Brother” and “Brother – 2”, embodied by Sergey Bodrov junior is comprehended.

A.N. Sokolova
The general Adyghe and local in traditional instrumental culture of the Adyghes

The paper is devoted to revealing the general Adyghe and local characteristics of the Adyghe traditional instrumental culture. Using the synergetic approach, the author considers the instrumental culture of the Adyghes to be a complicated nonlinear and open system. Interaction of general Adyghe and local elements promotes self-organizing of system, safety or revival of archaic lines and active updating the system at the expense of interchange of local or subethnic components.

Mathematics

The paper discusses sufficient conditions for variability of all correct solutions for system of Emden-Fowler type equations, generalizing and specifying the results of works published previously in journal «The Differential Equations».

The paper introduces the concept of S-type symmetry axis of the field lines of system of differential equations, whose right side is relatively prime polynomials with real coefficients. The author examines the question on coexistence of the axes of S-type symmetry and straight-line isoclines of the system, differing from the axes of symmetry and passing through the origin of coordinates. It is proved that if the system for n≥2 has the n^2 of singular points in the finite part of the phase plane and n+1 of axes of N-type symmetry in the absence of S-type symmetry axes or n+1 axis of S-type symmetry in the absence of the axes of N-type symmetry, then all singular points are located on the symmetry axes, and the origin of coordinates O(0;0) is a singular point.

Systems of K*(SU(N)/SU(2))XQ generators and their Chern characters are constructed in an explicit form for homogeneous spaces SU(N)/SU(2) in which group SU(2) is given by tensor product of small dimension representations.

Physics

The distribution of specific ionization energy losses by depth in polyethylene and plexiglass is calculated for relativistic electrons with energies of up to 10 MeV. The effective thicknesses of the electron absorption are found.

N.V. Malay, K.S. Ryazanov, E.R. Shchukin
Diffusiophoresis of the large flying centerline heated aerosol particles of the spherical form

The diffusiophoresis motion of large flying spherical aerosol particles is described theoretically at the Stokes approximation for small Peclet and Reynolds numbers in nonisothermal binary gaseous environment and large temperature differences near the particle. In solving the gaseodynamic equations, the kind of dependence of factors upon temperature is used for molecular viscosity, heat conductivity and diffusion. Numerical estimations have shown the nonlinear character of dependence of force and speed of diffusiophoresis on the average temperature of particle surface.

Natural Sciences

A.V. Shakhanova, Ya.K. Koblev, T.G. Petrova, A.A. Namitokova
Specific features of the functional condition of the central nervous system at sportsmen-judoists

The paper examines neuro-physiological status of the central nervous system at sportsmen-judoists. The authors determine the velocity, lability and degree of the balance of the nervous processes, the level of the functional state and adaptive possibilities of the nervous system in testing load conditions. With increasing length of athletic occupations the students-judoists’ neuro-motor organs are being improved, and the factors of neuro-physiological status are increasing. These data point to the positive dynamics of the change of the functional state of the nervous system. The obtained results are of interest for the choice of tactics and strategy of judo training taking into account the current functional condition of the nervous system.

V.L. Drushevskaya, G.D. Aleksanyants
Features of «sense of space peculiarities» and vestibular stability in acrobats of different qualifications

A research is conducted on ability for space sensor perception. The level of vestibular stability is determined in acrobats of different qualifications. Positive links between vestibular stability and qualification im-provement are found in acrobats. The authors show that in this type of sport activity the ability for adaptation of accommodation mechanisms, convergence and divergence is defined at the initial stages of qualification im-provement.

The adaptation of an organism of schoolchildren with a hearing disorder is provided at the expense of active participation of the central nervous system and sensory systems. Of great importance among them are visual, vestibular, kinesthetic and tactile-vibrating analyzers providing precise and high-speed characteristics of movements and maintenance of a body position in space. The paper investigates sensorimotor systems at 8-12 year-old schoolchildren with various degree of a hearing disorder. The authors define features of speed, lability, degree of disbalance in nervous processes, stability and concentration of attention. The obtained results are of interest to those who are engaged in correction of impellent readiness and social adaptation of deaf and poorly hearing children.

The paper shows the results of 6-year authors’ observations on biology and on distribution of 21 species of burying beetles marked in the Adygheya Republic territory. Gathering points in the region under study and quantity of the collected material are specified for each species. Biological features of species are described basing on authors’ observations and literary data.

N.A. Beseda
Inheritance of mass of 1000 grains in the system of diallel crossings of the grain sorghum

Hybrids and parental forms of the grain sorghum are analyzed at genetic level. Sign inheritance of «mass of 1000 grains» at hybrids F1 and F2 is studied. Differences in parental forms in 1-5 pairs of genes are revealed.

Homo- and heterozygous Met235Thr allele of AGT was revealed at 31 (64,5%) of 48 surveyed inhabitants of Adygheya Republic. High frequency (84%) of Met235Thr of AGT gene polymorphism was marked in the group of cardiologic patients. The patients, that were heterozygous by locus 235 of AGT gene, had time-personal variants of an ischemic heart trouble from rhythm infringements to a myocardium heart attack, accompanied by hypertensive illness. Donors with hereditary burdenness by cardiovascular diseases showed heterozygous Met235Thr allele of AGT in 63,6% of cases. High frequency of Met235Thr of AGT point mutation at inhabitants of Adygheya Republic is associated with risk of development of cardiovascular diseases. Homo - and heterozygous A1166C alleles of AGT2R1 occur seldom (12%, including 4% of homo- and 8% of heterozygotes) and are not associated with risk of development of cardiovascular diseases.

I.G. Volkodav
The Eastern Siberian largest subvolcanoes of acid composition and their ore-bearing nature. On distinguishing a subvolcanic class of magma formations

The paper discusses the largest subvolcanic massifs of moderate-acid and acid composition studied by the author, their geological, petrographic and geochemical features, mutual relations of rock types and the orebearing nature.

Technical Sciences

The mathematical model basing on the system theory of the information, as well as a numerical method and special program toolkit (system «Eidos») are offered. They allow creation and maintenance of multiple-factor information models of objects of information security (OIS) in a mode of adaptation and periodic synthesis. On the basis of use of these models points of vulnerability of OIS can be defined and the complex measures on maintenance of necessary level of OIS security from threats are proposed.