Marketing capability audits & training needs analysis

Hundreds of leading brands trust the IDM to be their marketing training partner.

With 30 years' experience and a global remit, we deliver successful in-house training courses worldwide. As an awarding body, and part of the DMA Group, we exceed rigorous standards, teach only best practice and have a strict selection process for the direct, digital and data training consultants who deliver our training courses.

Why the IDM is a trusted marketing training partner for hundreds of brands:

We are the leading awarding body for qualifications in the direct and digital marketing profession, including the best-selling IDM Diploma in Digital Marketing (Dip DigM)
More than 62,000 professionals have attended our public courses and 12,000 have graduated with an IDM marketing qualification
Leading brands in major global markets, as well as small and medium businesses, choose the IDM to develop their marketing capability in an ever-changing digital landscape
We have developed a unique 5-stage approach to assess, design, deliver, embed and measure in-house marketing training programmes, and nurture on-going learning to meet your HR / L&D objectives
IDM trainers are experienced marketing practitioners who teach using practical and interactive methods - your marketers will be able to do more from day one
You'll get the most current and relevant content, as the IDM training portfolio includes over 40 direct, digital, data and creative (copywriting) marketing courses and 11 marketing qualifications which you can mix and match, adding case studies, templates, best practice examples, assessments and quizzes
Marketing training can be delivered face to face, online or blended which is helpful when you have geographically spread teams
In-house marketing qualification programmes can be IDM-accredited and therefore recognised worldwide
We offer membership packages and the IDM Continuing Professional Development (CPD) scheme
Above all, we understand you are unique. Our ultimate goal is to offer flexible, practical solutions to optimise the capability of your marketers
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In This Section

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.