Renove Odonto is a dentistry clinic, based in the city of Porto Velho. The clinic today has a variety of professionals specialized in several areas of dentistry. In an increasingly saturated and crowded market, Renove Odonto is positioned with a proposal different from the one commonly found in the market: While large clinics move away from the patient, "factorizing" the service process to be able to attend in greater quantity, that is, making the process automated and non-personal, Renove Odonto walks in the opposite direction.

Renove's proposal is to offer the patient a friendly and accessible place where he can be personally advised by professionals from different areas. The focus on intimate care is the main differential of the brand. Through empathy the brand connects with the patient, at a time when he often finds himself with low self-esteem. The interpersonal service seeks to connect patient and professional and rescue the feeling of confidence that much has been lost in the area.

In addition to all this, Renove Odonto seeks to be transparent throughout the processes of care, always being very clear about the methodology, including the patient in the process of understanding what is being done. Renove's new brand needs to express this intimate feeling, feeling of belonging and trust, without neglecting all the technological and avant-garde aspects that the profession demands: retraining of professionals and modern methodologies. Both the color palette and the typography and symbol needed to be aligned with these concepts.