Branding

I have been lucky enough to work with a huge variety of clients on creating logos for their new businesses or starting from scratch with established companies. These include schools, music festivals, accountants, apps, fitness companies and more.

Waterfalls Estate Agent

Waterfalls asked me to redesign their marketing proposal pack – they wanted a brochure that they could give to prospective customers which is not only informative but gives an idea of the care and attention they take in selling properties.

The design is a great leap forward from their previous material and the feedback from customers has been overwhelmingly positive.

Delight

Delight is a charity that works in partnership with schools across Surrey to provide immersive, curriculum-linked arts experiences that broaden pupils’ horizons, increase self-esteem and better engage them in learning.

I have been working with Delight over the last couple of years to help consolidate their print communications, such as teacher resource packs that guide teachers through the Delight programmes and essential evaluation reports that show how their work enhances the schools with which they collaborate. The branding is bold and clear with use of specially commissioned handwritten text and hand drawn illustrations throughout.

Hoe Valley School

Hoe Valley School opened in September 2015 in response to the growing need for extra secondary school places in the South Woking area.

The team behind the new school approached me during their initial consultation period to bring together their vision for their initial logo which represented raised hands inside a leaf shape. Their application was approved and so we could move into the next stage of the design process.

At the time, there were no pupils, no confirmed site and no head teacher so the design for the prospectus had to be easily updated. The solution was a folder with separate inserts that could be quickly designed, printed and included as new information arose.

As the opening date approached, the HVS team asked me to design the badge that would adorn the school blazers and the circular design was so popular that it was quickly adopted as the school logo across all media.

By the end of its first academic year, with plenty of images of the pupils and updated information about the curriculum and new school site, it was time to redesign the prospectus to reflect this. An A4 brochure was seen as the most cost effective option whilst also being easy to distribute to primary schools across the Woking area.

Oxford May Music

I have worked with Oxford May Music since their inaugural festival in 2008. The festival features lectures and concerts attended by a varied audience in this vibrant city.

The design is bright and inviting, to reflect the May Day bank holiday celebrations for which Oxford is famous.

My Vegan Search

My Vegan Search is an app which provides help and information to vegans and people who want to go vegan.

I was tasked with creating a logo that encapsulates the reach of the App but also stands out from the usual vegan aesthetic. This led to designing page treatments and icons for the app to continue the bright and inviting feel; followed by designs for stationery and a flyer which was used to promote the app within a healthy snack box.

Advertising

Print advertising is still an important part of brand awareness and clients require eye catching designs to attract new customers. From national press to high end magazines a polished, professional advert will always stand out from the crowd.

ON! Juniper

ON! Juniper produces organic lip balms and bath bombs that put girls' health and happiness at the forefront. Inspired by the colours and patterns found in Pop Art, the branding is attention-grabbing and visually appealing to tween- and teenagers as well as their parents.

Work included a new logo, illustrations showing the different flavours, labelling and information cards for products, banners and promotional material.

Harrods

At Harrods my design work covered all aspects of the business from shop floor departments such as Beauty and the Food Halls to Harrods Card marketing and internal staff communications.

Work completed at Harrods Creative

Flyers

Even in the digital age, printed flyers are still a cost effective way of advertising products, services and events.

An eye-catching design and a simple message are paramount.

Strawberry Global Technology

Strawberry Global Technology is one of the UK's leading multi-vendor IT solution providers. They came to me to update their brand guidelines and then roll out the new look over their printed material.

With a simplified logo plus a colour palette and image bank that stepped away from the blacks and greys often associated with this sector, their branding now stands out from the crowd.

Hyde Park Residence

They asked for a piece of marketing material that reflected this but which could also be updated with personalised information for each customer or prospective resident.

The A5 folder has plenty of space to let the images speak for themselves plus a pocket for their letterhead to slip into and business cards slits too. The text is minimal yet emphasises the premier service residents can expect whilst living there.

Rochman Landau

Rochman Landau*, a law firm based in Baker Street, London, needed a brochure to reflect the scope of its employees in this competitive market.

Working with a photographer and copywriter we produced a sumptuous brochure which interweaves the company's story with local lore.

*Now part of Ashfords

Waterstone's

Many of the designs I created for Waterstone's included my own illustrations and photography – such a thrill to see my work on every high street in the country.

Work completed at Interbrand Newell & Sorrel

Pesters Chartered Accountants

Pesters is a firm of chartered accountants and auditors based in Surrey. They recently had their logo updated and came to Sharp Pencil for a business card refresh. As their remit is so wide, they wanted four cards to represent what a client should expect from their services. The images on the front of the cards were all produced by the same photographer so, whilst communicating several different ideas, they are unified by the consistent design.

Northern Lights Symphony Orchestra

The NLSO specialises in playing music by composers from countries where the Aurora Borealis can be seen.

Each season's brochure takes light and movement as its inspiration.

Classical Music Festivals

Cheltenham Music Society approached me to update the look of the programme for their annual chamber music festival.

I took inspiration for the design from the festival's venue, the Grade I listed Pittville Pump Room, which is topped by a magnificent domed ceiling.

Music at Plush

Music at Plush is a festival run by the Brendel family in delightful Plush, Dorset.

Inspired by the beautiful setting and intriguing church that is its venue, the festival brochures use bold colours and imagery to show off this diverse festival.