SXSW and designing for Apple Watch

As I mention on the latest episode of Timetable, I haven’t attended SXSW in several years. I still think it’s right for me to skip it, but then sometimes I’ll hear about UX and iOS panels going on at SXSW, and I’ll remember some of the great parts of the conference that I do miss.

“When it's time to gather around a whiteboard and start designing your Apple Watch app, draw all of your features and start discussing some of your least obvious ones. It’s very likely that one of them represents a better use case for the watch. If you start with the secondary features you might realize that focusing there can actually improve the utility of your overall product.”

Blogs like Conrad’s are a great reason to keep using RSS. He’s not posting every day so you may forget to check the site, or miss the links on Twitter if they aren’t tweeted or retweeted when you happen to be paying attention. The best way to guarantee you won’t miss it is to subscribe in an RSS reader.

There’s a related side discussion on the Bill Simmons podcast about reading headlines instead of full articles. There’s too much information out there, and it moves too quickly, so we’ve trained ourselves to just scan headlines and comment on Twitter without going deep. That leads to increasingly ridiculous click-bait titles as publishers try to grab our attention. The only way to fight back against that trend is to slow down and read a few thoughtful essays in RSS, or work through the queue in Instapaper.