Rose, White and Blue Parade

Rose, White and Blue Parade

The Alameda Business Association

Everyone loves a Parade and you are invited to join in! Umpqua Bank is proud to announce this year's "Bicycle on The Alameda" theme for this year's Rose, White and Blue 4th of July Parade! This year, Olympic Speed Skater and U.S. Bicycle Hall of Fame inductee, Beth Heiden will be the 2016 Grand Marshal.

Last year, 115 groups and over 2,000 people participated in the Parade, and, over 30,000 spectators lined the streets in the Rose Garden area and the Alameda in San Jose to see this great Parade!

After the parade, enjoy an old-fashioned picnic with live music and dancing, arts and crafts booths, food and beer, an antique and classic car show at the Festival after the Parade, or ride off on a SJ Bike Party ride!

* Please confirm directly with the promoter or box office to ensure event details have not changed.

Public Lots are available for parking at the corner of Race Street and The Alameda and Cleaves Avenue and The Alameda. There is street parking available along most of the street near the route (but not on the route). The Rosicrucian Museum located at Naglee Ave and Park Ave. also has a lot on Naglee Avenue that will be available for public parking. Click here for map.