Obama says HEY!

What is the best logic to use when sending an email to your subscribers? Keep it simple. Need proof? How about President Obama’s successful re-election campaign last year.

They won most of the many battles on social media, held the attention of the media in a way that almost had the unbiased fabric of journalism tearing away to root for him, and dominated the devices to score major victories through mobile device marketing. From a fund-raising perspective, one of the campaigns most powerful weapons was good ol’ fashioned email marketing and their most powerful subject line may surprise many.

“Hey.”

That was it. The concepts of “I Need Your Support” or “Help Me on the Road to Victory” Read More >