TAIPEI, TAIWAN, December 30, 2016 – BenQ, the global No.1 DLP projector brand, today unveiled W1600UST with 100” Ambient Light Reflection Screen, a brand-new way for families to enjoy an expansive big-screen entertainment experience untethered by conventional limitations of LED TVs. Powered by ultra short throw projection, W1600UST becomes the aesthetic centerpiece for the modern living room providing all-encompassing digital entertainment in a healthy and eco-conscious manner.

“Our 100” Ambient Light Reflection Screen is custom-matched to complement W1600UST’s ultra short throw projection and unfurl a completely new paradigm of home entertainment.” said Conway Lee, President of BenQ Corporation. “W1600UST overthrows traditional limitations of screen and room size, connectivity and content, installation complexity and ease of use”

Equipped with Total Inner Reflection technology to protect users’ eyes from the projection beam, W1600UST produces a supersized 100” image from just inches away from the screen. Requiring no complicated installation or cable runs, the beautifully modern W1600UST can be placed simply on a cabinet just below the screen to blend seamlessly into any upscale décor. Its ultra short throw range allows families to enjoy each other’s company comfortably without concern for casting shadows on the pristine image, with every spectacular Full HD detail crisply rendered by W1600UST’s premium quality Ricoh optical lenses.

When a source is not detected, W1600UST powers down as part of BenQ exclusive SmartEco Technology, which works to conserve the environment as well as family budgets while simultaneously delivering uncompromised brightness, exquisite picture quality, optimized lamp life with reduced lamp usage.