Microdata and products

- In this chapter we're going to explore…the Microdata syntax…while we markup a typical product detail page.…Although we will be using Microdata for our syntax,…we'll still be using schema.org…for the actual product vocabulary.…Microdata is relatively recent…when compared to Microformats and RDFa.…It was added to the What Working Groups…HTML specification, which we can see here…as a way of adding richer data to HTML content.…It's actually since been split often…to its own W3C specification…and has been adopted by Google, Bing, and Yahoo…as a structured data syntax of choice.…

And as an interesting note,…it's recently overtaken Microformat…and RDFa as the most popular structured data syntax.…And to illustrate that, I'm going to show you a study…done by Web Data Commons,…which we can find at webdatacommons.org…and it's a study on structured data.…So they crawled through about a 160 terabytes of websites.…And if I scroll down,…for the results from 2014,…Microdata, you'll find that in the red.…So Microformats all combined are assorted yellows,…

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6/30/2015

Structured data helps search engines, web crawlers, and browsers extract and process data from a webpage and use it to provide a richer browsing experience for users. Join senior author James Williamson for this course, as he explains structured data, its benefits, and the various syntaxes you can choose for markup, including microformats, RDFa, microdata, and JSON-LD. The course also includes four practical projects on structuring different types of data: contact data, event data, and product data, as well as the company data featured in a Google Knowledge Graph. By the end of this course, you'll be able to create more structured, meaningful webpages and know where to find additional resources for learning more.