Grreat Choice Packaging Rollout

PetSmart needed a team to rollout the 500 SKUs of their re-designed Grreat Choice Brand. MBD combined with Smiley Color to deliver content and color-consistent packaging. Our focus was speed, accuracy, and compliance. The Grreat Choice brand required detail-oriented on-site project management, which paved the way for clean consistent artwork builds. Our team set print expectation with every vendor and their print partners. The resulting brand is a bright, colorful presence in the PetSmart stores.