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Shopping for grocery online seems unthinkable a few years back but some players have emerged in Malaysia since last year.

If you still think that nobody will buy groceries online, try to think of those in the offices, factories and expats. It is pretty convenient for corporates to restock their pantry and utilities.
Other than its huge catalog and challenges in product sourcing and distribution, online grocer also faces its own set of challenges if compared to an ordinary online store:

- The need of accepting payment via cash on delivery.
- The need of shipping fresh or frozen food. (Heck, we are not Taiwan, ok?)
- The need of offering multiple delivery slots in a day.

Due to the reasons above, online grocers can't rely on third party service provider but instead they gotta build their own fulfillment team. That explains why their coverage is limited to certain population densed areas.

Let's do a Groupon-clones-like compilation before losing count on this. I am not going to do an individual write-up on each player and do drop a comment if you have experienced buying from them, also if any online grocer is missing from this list.