Save Article

Match Group Deepens Its Connection With Dating-App Hinge

Parent company of brands Tinder and PlentyOfFish now owns 51% stake in New York-based Hinge

By

Nishant Mohan

Updated June 20, 2018 6:41 p.m. ET

Match Group Inc. has added Hinge to its stable of dating apps, acquiring a controlling stake in the Tinder-competitor that is popular with millennials.

Hinge, a New York City-based relationship app, has grown its user base to five times what it was a year ago. Hinge markets itself in contrast with Match-owned competitor app Tinder, touting its lack of a swipe feature for users and a focus on “real” relationships. The Hinge app is available in the U.S., U.K., Canada, Australia and India, Match said.