Small Business: Ill put you through to savings

Investing in the right IT solutions can save your company a small fortune, suggests Sandra OConnell

IN A WORLD too full of acronyms, the mere mention of VoIP is enough to make business owners’ eyes glaze over. But what if you were told voice-over internet protocol could cut the cost of your telephone bills by more than 60%? That’s the saving Momentum Marketing Services made when it switched from a traditional phone system to an online one in 2004.

The Clonmel-based telemarketing company was founded six years ago and services the British market. It employs about 60 people, with each sales agent making an average of 400 to 500 telesales calls a day.

Where previously it paid about 12c a minute to Eircom on British calls, Momentum now pays about 2c to the carrier VoIP Ireland.

“We also used to pay a minimum call charge of about 6c each time an agent got an answerphone and hung up. The new system has per second billing, so