Harvard Business Review’s #HBRChat; How Should Salespeople Use Social Media?

Harvard Business Review sponsors a Twitter chat called #HBRChat on Thursdays at 1PM ET. This week’s chat was inspired by the post Tweet Me, Friend Me, Make Me Buy. The week’s chats are typically supported with a Facebook post and framing post or two from HBR’s site. The Facebook setup stated:

“No aspect of business is more social than selling, but most sales managers are slow to recognize social media’s potential. In the article “Tweet Me, Friend Me, Make Me Buy,” Barbara Giamanco and Kent Gregoire argue that companies that add organizational support and structure to their reps’ social media efforts reap big benefits.”