Wrigley through the years

Wrigley has provided consumers with fun, innovative, high-quality products for more than 100 years. In the past two decades, this innovation has evolved and expanded into the oral healthcare arena as Wrigley has led programs and conducted outreach to strengthen the relationship between the patient and professional.

Early 1890s

William Wrigley Jr. arrives in Chicago to work at his father’s soap (later baking powder) manufacturing business and offers chewing gum as a premium for purchases. He then began marketing gum under his own name

1930-31

Wrigley Fellowship established at Northwestern University Dental School

The European Food Safety Authority (EFSA) approved additional claims which noted a relationship between two of the oral care benefits of chewing sugarfree gum – the neutralization of plaque acids and the reduced demineralization of tooth enamel – as being risk factors in the development of caries