Steven Beckley, principal, has been involved in California and national agriculture issues and trade association management for over 35 years. His career has included positions at: California Beet Growers Association; National Pork Producers Council; California Tomato Growers Association; California Fertilizer Association; and Western Plant Health Association. His knowledge of Western agriculture/horticulture and state, federal, and local government is a value to firms doing or wanting to do business in California and other locations. Beckley's extensive network of individuals involved in agriculture and issues is of great importance to clients. Traveling the back roads and working with lawmakers and regulators have given him a unique perspective of agriculture and what it takes to compete in today's market place.