Refinery wanted to create something that would succeed in the competitive and cluttered condiments/sauces category; something that would have impact and differentiate it from the competition.

The key message it wanted to convey in the brand was a sense of quality and heritage. Helen and Lisa are the fourth generation of their family to make and sell food for a living. Their Sweet Mandarin restaurant has been open since 2004, and was awarded best Local Chinese Restaurant by Gordon Ramsay’s F Word.

Jim Barron, director at Refinery, said: “Helen and Lisa take so much pride in their sauces and this had to come through in the packaging. The brand was built around them – their restaurant, knowledge, expertise and family history. The sauces were brought to life to show that the quality, taste and heritage in what you are getting is real.”

In addition to UK success, the sauces will be rolled out to Russian retailer, Azbuka Vkusa this month. Barron commented: “We already work with Tesco in Central Europe so know that strong, credible brands can sell well in these territories.”