Need to take your real estate business into the 21st century? Our in-depth buyer's guides & howto articles include battle-tested branding, lead gen, and marketing strategies from dozens of Real Trends 500 agents from around the country.

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A real estate license, issued by state governments, permits a person to legally represent buyers and sellers in a property transaction. To acquire a license, agents must meet their state eligibility requirements, take approved prelicensure classes, pass the agent exam, and submit their application to the state real estate board for acceptance. When you’re ready…

IXACT is a comprehensive real estate customer relationship management (CRM) software that offers agents IDX websites, automated email marketing features, and tracking tools to collect and nurture leads. At $39/month, IXACT is best for busy agents who want an affordable CRM that is centered around automated marketing campaigns. While IXACT allows you to effectively market…

Online real estate courses can provide aspiring Texas agents with necessary prelicensing and continuing education (CE) credits via the web or mobile apps. We reviewed 10 schools that offer these courses in Texas and chose the top six, including the best overall, based on price, curriculum, money-back guarantees, and ease of use. Top 6 Online…

Real estate software provides agents everything from lead generation tools to video editing, expense tracking, and open house management software. The right real estate tools can help you streamline listings and closings by optimizing marketing campaigns and simplifying transaction management. To help you choose, we identified the 40 best real estate software on the market….

Real estate niches are specific audiences, locations, or property-types agents target to build their book of business. The most lucrative real estate niches largely depend on market trends and shifting buying interests, but some are longtime money-makers. We compiled a list of the 17 most lucrative, longstanding niches the pros use for lead generation. According…

Real estate scripts for cold calling are pre-planned phone conversations that help establish a connection with a possible buyer or seller. Cold calling scripts ask questions about buying/selling interest, property details, and availability for follow-up. These cold calling scripts are best for new or nervous agents that need a reference point during a call. Before…

Real estate leads are prospective buyers and sellers who want to purchase or sell a property. While agents often pay for leads, they can secure them for free by connecting with their network, launching marketing campaigns, and participating in activities that raise awareness for their work as an agent. This can drastically reduce ad spend….

A real estate agent checklist for listings helps agents prepare listings, market properties, and close transactions. Real estate sales are complex. It can be difficult to manage marketing efforts and deadlines without a real estate listing checklist. To help, we created a downloadable checklist to cover each stage of creating, marketing, and selling your listing….

A real estate agent is someone legally licensed to represent buyers and sellers in property transactions. To secure a real estate license, an aspiring agent must review state requirements, complete their prelicensure classes, pass the exam, find a sponsoring broker, and submit an application to the state real estate board. Getting a license to become…

Real estate cover photos are “hero” images that appear at the top of Facebook agent pages to increase brand awareness and promote engagement. To help you choose the best cover photo from your real estate business, we spoke with experts and identified key real estate cover photo examples to give you inspiration for your own….

Building a green home not only makes a positive impact on the environment but also helps in developing a greener lifestyle for your family. With the right planning and strategy, making your home eco-friendly can even be affordable. We asked experts for their best tips on green home building to help you get started. Here…

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