New Firefox Feature Reminds Me of an Old Joke

Steven Wright’s old joke about the non-functioning light switch still makes me laugh: “In my house there’s this light switch that doesn’t do anything. For years I’d flick it on and off just to check. Yesterday, I got a call from a woman in Germany. She said, ‘Cut it out.'”

This week’s release of the new Firefox browser’s Do Not Track feature might do something eventually, but for today, it’s just a checkbox you can flick on or off. From Mozilla’s Do Not Track press release…

The self-regulatory program, AboutAds is already in place, allowing consumers to opt out of behavioral ad tracking from about 60 ad networks. So, it’s doubtful these networks are going to be in any big hurry to implement yet another system to decrease their income opportunities.

And, on a related note… Remarketing is pretty remarkable for advertisers

Web marketer @ JGSullivan Interactive, working with manufacturers and their independent retailers.
When I'm not living my life online, I'm either in the garden, driving around in my Mustang convertible, or waiting on the snow to melt.
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