Branding: Anera

Anera is one of America’s largest non-profits working solely in the Middle East since 1968.

After 50 years, the organization decided it was time to undergo a rebranding initiative to more clearly convey who they are and what they do in the space.

The new logo and brand focuses intently on the human element of their work. The three abstract figures represent the three main countries and the three main focus areas of the organization’s work. The elements mimic architecture to represent themes from the brand story of building up and moving forward. The transparency within the design adds depth to the figures–symbolizing a community moving forward together. The colors and type treatment add warmth to the brand and fill it with hope.

Diagonal elements pulled from the mark add energy and dynamism to the brand; and can be layered and colored multiple ways across materials for numerous possibilities.

The brand has received praise amongst the U.S. and Middle East team where the organization already has a very strong reputation. In addition to the materials shown here, the organization has beautifully implemented the new brand on a multitude of materials including coffee cups, pens, hard hats, office signage, and work vests for their staff on the ground in the Middle East. The logo visuals and translation work as well in Hindi as they do in English.

ROLES:Logo and Identity Design, Art Direction

Campaign: Strolling Thunder

In the first annual Strolling Thunder event, parents and babies from all 50 states came to DC to meet with their state representatives in Congress and discuss how policy impacts the future of babies and our nation.

The campaign used bright colors, clever copy, and fun imagery to stand out in news outlets that are generally more dim and grim. The goal was to stop Congress in their tracks, entice them to read about the event, and get involved.

And it worked! Multiple politicians mentioned their delight and surprise when they came across these ads–something they generally don't pay any attention to. And, the campaign was such a success that in 2018 it grew to be hosted in multiple states across the nation as well as D.C. The art direction was such a hit that the client and account team insisted the theme continued on.

ROLES:Campaign Logo Design, Art Direction

Rebranding: Springhill Suites Hotels

At SpringHill Suites, our goal is to make it easy for business travelers to treat themselves to a stay that is inspirational, stylish, and maybe even a little indulgent.

Flexible, meaningful, and comprehensive, the SpringHill Suites visual identity is comprised of graphic devices that together create a vividly inviting and stylishly smart look and feel at every touchpoint.

Just as little the things add up to a big experience during a SpringHill Suites stay, every one of our branded materials helps us build a larger, more meaningful story about who we are, why we’re different, and why our guests should care.

ROLES:Brand Lead, Art Direction

Campaign: Redesigned Marriott

Marriott wanted to promote properties that recently went through a complete renovation. The renovations were an investment in connecting with their guests and environments on a more personal level and creating a unique travel experience.

The campaign considered strategic touch points across the guest journey to tell a story of transformation. Every touch point is meant to feel personal, inspiring and artful. No detail has been left untouched and each property is a gateway into a different world of inspiration.

ROLES:Art Direction, Design

Branding: Mark Eves

When Mark Eves decided he was going to run for Governor of Maine, he wanted to make sure he truly connected with the people of his state on every level.

Taking inspiration from the land, the people and the unique aesthetic of Maine, Mark’s campaign branding is far from conventional and much more personal to his home state.

The logo is a badge his supporters can feel proud to wear and represent. And its clever, double meaning puts Maine and his supporters voice in the forefront of his messaging.

Branding: arrvls Podcast

Written and produced in Brooklyn, NY, ARRVLS is a podcast about migration, transformation, and change. The program that explores what we do, when what we’ve done is a thing of the past.

The ARRVLS’ brand celebrates these shifts in life—especially those which are unexpected. The mark is smooth, energetic, and fluid.

Visit arrvls.com. It will take you by the hand, and leave you where you need to be.

ROLES:Art Direction, Identity, Print, and Web Design

Branding: Nutrition International

25 years ago when the non-profit was founded, the name Micronutrient Initiative matched its targeted focus. Now they are recognized as global experts in malnutrition, with micronutrients being only one of several ways they tackle this issue to nourish people’s bodies as well as their potential.

Having outgrown their name, Micronutrient Initiative transformed into Nutrition International—a name that clearly reflects its level of expertise and global influence. The logo has a bold and unwavering presence that reflects the organization’s strength and commitment to do whatever it takes to reach those who need it most.

The mark represents the power of nutrition. Nutrition is a core component of life, and Nutrition International helps fill that gap in many people’s lives around the world—lifting their potential to higher levels.

The visual system maintains the boldness we see in the mark, but supports it with colors, photography and patterns that celebrate a nourished life. The color palette is inspired by the organization’s photo library—embracing the vivid and bright colors often seen in people’s garments and surroundings in the areas they work. DuoTone photo filters that pair a secondary color with primary gray are used to increase legibility of type over images. The pattern is infinite and flexible, representing core themes from the brand story of multiplying impact using flexible approaches.

Campaign: SHS Breakfast Pilot

Breakfast at SpringHill Suites is full of unique and elevated offerings, such as Greek yogurt, whole strawberries, and hazelnut spread, that make for a good morning. But guests do not always recognize everything SHS has to offer during their stay.

The Little Extras campaign features tasty breakfast bowl ideas that guests can make with these elevated offerings. Launched on property to interact with the guest on many touch points of their journey, and social media, the coordinated campaign will increase guest awareness of elevated offerings and encourage them to share their creative and experience.

ROLES:Art Direction, Design

UI: NFIP

When already juggling many things in life, searching for the right flood insurance policy can feel like a heavy, stressful burden for users.

In order to alleviate those common feelings of stress and frustration, the NFIP website uses a sea of calming colors in cool tones, and imagery that evokes the themes of preparation, protection and rebuilding life.

And because the website needs to be fully accessible to all users on all devices and data plans, the design is kept simple to reduce load time and allow the users to find the information they need in the quickest, simplest way possible. As a government website, it also passes all accessibility standards.

ROLES:UI Design

Packaging: Men's Soaps

Inspired by forests, cliffs and dark desert skies, these soaps are made for the ultimate man. Like an expertly crafted cocktail, he’s the perfect blend of sophistication with a hint of enigma. The earthy scents of each hefty bar will inspire adventure with every wash.

Handmade from an artisan community in India, these men’s soaps were crafted with carefulconsideration of the target audience—from the oversized scale of the bar, to the copy, to the selected materials. They are neatly wrapped in deep earthy hues of sustainably dyed duck-cloth fabric, then secured with a screen-printed black and white sleeve. A perfect balance of raw and polished, each scent is paired with distinctive phrases that match not only the scent—but the man the scent identifies with.

Packaging: Travel Soaps

Inspired by high mountain peaks, lush gardens and cool summer nights, these hand-crafted matchbox soap sets are perfect for any adventure. The fresh scents and natural ingredients of every bar will whisk you away to exotic India.

The design was inspired by landscapes of which the scents derive from. Simple iconic shapes rest over cultural motifs, evoking the spirit of India. The colors are inspired by the scents, however bumped up in vibrance for a more awaking feel. Taj Garden is the feminine counterpart to the cool, masculine scheme of Himalayan Breeze.

ROLES:Concept Development, Design, Copy Writing, Photography

Publication: Matr Boomie Catalog

Hello 2015. Every new year is a reminder that life is filled with reinvention, and moments to seize. Matr Boomie’s spring 2015 collection is a nod to the past while leaping into the bright future. It is where tradition meets invention, and classic meets spontaneity.

The collection’s coastal motifs, light fabrics, and vivid hues are perfect for beachwear. Taking on a coastal cottage theme, a classy yet sprightly model, and a local home were selected for the shoot. The weather turned up wet and dark, but the shoot continued as scheduled. Beautiful outdoor imagery was still captured despite the obstacles.

Branding: Deluxe Expresso Sydney

An upscale espresso shop in the heart of Bondi Beach, Deluxe Espresso attracts visitors from all over the world craving a pristine cup of coffee. Every cup is made by industry recognized baristas who have an affinity for their craft. The design is neat and sophisticated—portraying the shop’s attitude towards crafting fine coffee without the fluff.

ROLES:Art Direction, Design

Icons: Hang Tag Design

Matr Boomie has many layers of messaging—one of the most significant being the art form behind its beautiful products.

Unique icons were designed for hang tags—a beautiful and quick method for highlighting the cultural, artisanal, and handmade qualities of the product.

ROLES:Design, Photography

Invitations: J+V Wedding

Wedding invitations designed for a couple that embodies the true spirit of "eternal love". Jonathan and Valerie lived in San Francisco, where their mutual passions for writing and reciting poetry brought them together.

The wedding's theme was simple and modest. Taking place in California's Redwoods, the invitations were designed with details Jonathan and Valerie love most—nature, poetry, and simplicity. Textured type mimicked romantic tree carvings— commonly discovered on Redwood hikes.