Daraz scored Pakistan’s first 3 billion rupee sale in revenue this year, securing 4 times more orders compared to last year’s sale, powered by 3 times more traffic on the e-commerce portal.

A series of exclusive launches accompanied the year’s Big Friday sale by Daraz. Xiaomi launched their highly anticipated flagship phone Mi Mix 2 — selling hundreds of phones. OnePlus 5 was another exclusive launch being offered at a special price in a VEON flash sale — all phones were sold a few minutes into the flash sale.

iPhone X was exclusively launched on Daraz for the first time in
Pakistan — with a special discount for HBL card holders.

The Orient 32" Titanium Series LED TV was offered on a VEON crazy deal at 86% off, at a price of Rs 3,149.

Introduced by Daraz in 2015, the Big Friday sale has now become a nationwide phenomena, with malls being jam-packed during this period as all retailers go on sale. By 1:45am on Friday, Daraz had already gone past its Rs 1 billion sales milestone from last year.

"Whenever we mount a sale of this magnitude, it's a huge effort to make the ecosystem of customers, sellers and partners to come together in a coordinated effort, said Bjarke Mikkelsen, CEO Daraz. "This year the result was beyond all expectations and we are thrilled to have broken new ground in Pakistan e-commerce.”

Millions of shoppers thronged the online marketplace during Big Friday — the event clocked in 17 million sessions during the week-long sale compared to 6 million sessions from the year before.

76% of this traffic was mobile, compared to 55% in 2016, attesting to the increasingly mobile-first nature of Pakistani e-commerce.

Over 60% of transactions were made using the Daraz app, vindicating
the continuous investments the company has made in improving their app
experience.

Higher prepayment penetration indicates a key inflection point in the ecommerce scene, with customers showing increased trust in online payments.

2017 has proven to be a breakthrough year for FMCGs on Daraz. Looking at the numbers turned up by brands in the FMCG space this Big Friday, 40% of the volume was generated by customers ordering beauty, grocery and other household products.

Industry leaders like Unilever sold the highest number of items during
the sale, with Nestle and L’Oreal prominent amongst top brands
generating millions in sales.

L’Oreal exclusively launched NYX during BIG Friday and Nestle EveryDay bundle was among the top highest selling products.

Daraz and VEON came together for an innovative collaboration this year. The partners added a star-studded element to the sale by collaborating on a series of interactive Facebook live videos with Ali Noor and Mira Sethi engaging with customers through games and other fun challenges.

The highlight of this partnership were the daily VEON Flash Sales.

In the runup to Big Friday, Daraz lined up a major logistics investment to streamline deliveries, devoting a large slice towards new fulfillment centres in Karachi and Lahore with 100,000 sq. ft. of space.

Daraz continues to work with all third party logistic companies, and has also expanded its own delivery fleet with hundreds of riders in major cities. The investments have paid off with 85% of orders shipped already, with 43% of items shipping through Daraz Express, the e-retailer’s premium fulfillment solution.

Great deals to continue throughout the week

To celebrate its 3 billion rupee milestone, Daraz has announced that it will be providing special deals throughout the week to meet the continued demand from its customers.

This content is a paid advertisement by Daraz and is not associated with or reflective of the views of Dawn.com and its editorial staff.

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Comments (8) Closed

Didn't buy a single thing: maybe i should have but i don't miss anything in particular so maybe a happy omission after all :D

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BuyerNov 29, 2017 10:55pm

I ordered oven toaster on last Friday from daraz, haven't got it yet. No response from daraz.pk

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someoneNov 29, 2017 11:45pm

I am still waiting for my refund for the last 3 weeks and Daraz delaying it deliberately. As per their website, the limit for refund and voucher is 5 and 2 days respectively. Can someone believe this 2 days will turn out to be n number of days where n is not known. Pls. be careful and wish all who use this site. I found it not fair and poor customer service. In the West, we have customer service as the key of success for all ecommerce industry. In Pakistan, there is no accountability, no law and no one care. I am writing this comment so we know whats the negative sides are.

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Abbas KhanNov 30, 2017 01:40am

Pakistan is a Poor country as per official statistics for a long time now. I wonder about the Rs 3B shopping spree via Daraz !!!

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GeniusNov 30, 2017 06:56am

Really the Black Friday Sale was awesome on Daraz. I bought many things this year and becaise of Veon & Bank partnerships , i got a lot of discounts.
Black friday event of Daraz was the best, other so called green fruday, blessed friday, white friday were all rubbish.
Daraz only gave the real discounts where other failed.

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MUHAMMAD ASIFNov 30, 2017 09:54am

Not bought anything in Black/Big Friday, as found things expensive than the lowest rates in the street market in Karachi.