Brand Building

I have two friends named Charlie and Matt. They opened up a mortgage brokerage firm together in West Palm Beach. In the mortgage industry, an office really is a branch of a bigger mortgage branch. For example, Matt and Charlie do…

How does branding “reach” people? ....You might say, “but branding—the logo, the name, how the church looks—reaches people.” (How?) Of course it does. But how does something as anonymous as a brand identity or logo reach and affect people? And if…