Rouge Pur Couture

Pure colour Lipstick

The YSL Rouge Pur Couture Lipstick collection of captivating couture shades, including a signature red lipstick colour, offers each complexion a customised look. The luxurious gold case that doubles as a handy mirror unveils an SPF 15 moisturising formula which saturates lips with intense, stay-true colour and medium to full coverage, with a radiant, satin lipstick finish for up to 6 hours. Available in two new limited edition shades for Fall 2017 – 54 Prune Avenue, and 71 Black Red.

For the first time, all your makeup needs in one limited edition case.

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Customer Reviews

YSL Rouge Pur Couture is rated
4.7 out of
5 by
137.

Rated 5 out of
5 by
Fabulous50 from
LuxuriousI received my first purchase of this formula and am in love! I was pleasantly surprised by its creaminess. I expected it to be very opaque and bright. Instead its creamy and soft and very sexy. I adore #23 (Pink Coral). I have very full lips and a caramel complexion so it really brightens my skin. Having my own natural lip line, I don't even need a a lip liner. Even though soft, it is a little drying. To refresh, just rub your lips together and it becomes creamy and bright again. I also purchased #24; a pretty pale pink. Also very soft and feminine. These will be my go to colors for the summer. I plan to purchase a blue red to round out my choices.

Date published: 2012-05-16

Rated 5 out of
5 by
Ilove2shop from
Long lasting & moisturising lipstick, must have!I purchased this lipstick in the colour le orange (num 13) I have had so many comments when wearing this lipstick. The colour is vibrant and long lasting, the perefect colour which isnt too orange and not too red. It may not be to all tastes as its quite a bright colour but it works well for me having dark hair. And there are plenty of other shades to choose from. Goes on really smooth and keeps lips moisturised, haven't had to reapply too often either. Although it may be a little pricey compared to other brand name lipsticks it's worth every penny as it's such a high quality And looks good with its gold exterior. Would definately buy other colours as I'm soo pleased with mine

Date published: 2012-02-29

Rated 5 out of
5 by
dundada from
This is one of the best lipsticks matte or otherwise I've used in recent memoryI love matte lipsticks the most really these days I only use matte lipsticks as I prefer that look. The Rouge Pur Couture Les Mats has a way better feel and look hroughout the day than the Chanel Rouge Allure Velvet, which has great colours but they really chap your lips noticeably after a while. YSL's Les Mats do NOT chap my lips which is a miracle as they're ALWAYS chapped otherwise! I bought Number 204 Rouge Scandal and it is beautiful. I have Kerry Washington's skin tone. I can use Number 204 with different coloured lip liners with no problem. I now have matte lips that look and feel great throughout the day.
THIS splurge was worth it this time. Next time, I'll buy Number 202 Rose Crazy which is a beautiful and wearable raspberry pink.

Date published: 2012-10-22

Rated 5 out of
5 by
grapefruit from
Love itI purchased Rose Dahlia when this lipstick was on sale as I thought it looked like a nice colour online. I was so happy with the colour when I got it, it's a very pretty coral colour and I thought it went nicely with my medium asian skin tone (I imagine it would go well with other complexions too). I have been looking for the perfect coral colour and I think this is it. I also like it because the colour didn't come accross as tacky or cheap. The lipstick lasted at least 4 hours and didnt wear off while I was eating. It didn't make my lips feel dry either which can sometimes happen with other makes. The packaging is also nicer in person than online and looks and feels like it's very good quality.I would love to buy more, just wish it was cheaper!

Date published: 2011-06-01

Rated 5 out of
5 by
Jessica_rarebit from
Love love love this lipstickI bought this lipstick in fuschia 19 after seeing my sister wearing it - it looked so pretty on her I thought it might be worth a try on me. The packaging is beautiful, it's easy to apply and doesn't dry out your lips like some lipstick. I'm blonde and my sister is brunette and the colour suits us both very well. Big points to debenhams on the delivery too as it came super quickly, in time for my weekend :) highly recommend this lipstick. Another plus is that it doesn't need reapplying much as it sort of stains your lip but in a good way!

Date published: 2013-12-18

Rated 5 out of
5 by
maia from
suitable for dry lipsMy lips are permanently dry and I am always apprehensive of wearing lipstick, but this glides on like a soft stick of butter. Gorgeous colour (no 108 rose ocre) that has dimensions although it's sheer. Fairly good staying power for a lipstick that makes no such promises, and even smells nice.
Boots online are excellent, I love that they let you know the exact hour during which you should expect your delivery, instead of the usual "between 9am-9pm"

Date published: 2013-03-08

Rated 5 out of
5 by
Siennarose from
BeautifulI purchased this lipstick after reading all the great reviews....I've been searching for so long for a lipstick that would not only look good, but one that would stay on and would not feel dry and irritate my lips....Well, I am so glad that I purchased as it's absolutely lovely, and the colour 'Celebration Pink' is the prettiest pink that I have ever worn ..I use a neutral lip liner as the lipstick compliments itself and needs nothing else to perfect it, because its in a class of its own...

Date published: 2016-11-23

Rated 4 out of
5 by
Frex from
Lovely creamy lipstickI have been using a lipstain for years and decided I wanted to give lipstick another try. This lipstick cones in a gorgeous case - it looks really glam and expensive and I feel special when I apply it!! The lipstick itself is really good too. The texture is creamy not sticky like some lipsticks tend to be and it lasted me about 4 hours before I had to touch it up again. I chose shade 14 as I like to wear red lipsticks and the colour was gorgeous. I didn't have an issue with it bleeding either, although I did apply a lip liner first. Overall, it is expensive but for a treat it is worth every penny.