Start with an "attention getter." Give people
a reason to remember you. The sooner, the better.

Follow with "data." Something factual,
to establish you as an expert within your particular industry.

Follow with "positioning." Your name, your
title and your company name and what is unique about your product/service.

Follow with the "close." A slogan and
the call to action.

Here's an actual example of an award winning 30 second
self-introduction intromercial: To listen, turn on your speakers and click the play
button.

PLAY

Starting a business is easy. Having it grow
and prosper, ahhhh, not so easy." (attention getter)

"Just a few short years ago, 95% of all startup companies had failed
before their third year; 80% in the first year alone." (data)

"How do I know these things? I'm C.
Dean Kring, Director of Research, Services Cooperative Association, sponsor to Houston's
first and Texas' oldest small business incubator." (positioning)

"See me after the meeting and I'll
tell you how business incubators reverse the statistic of business failures and accelerate
business growth. We grow companies and build careers. May we assist with yours?"
(close)

More tips for your intromercial:

See if you can be first or last.

See if you can position yourself on the outer boundary
of the room, preferably a corner, should one be available, so you can see the entire room,
with no one at your back.

Avoid humor unless you are very, very, very good at it.

As you start your introduction, establish eye contact
with someone close to you. As you continue, make eye contact with those progressively
further away. The perfect ending is to be finishing your close and looking at the last
person.

When you must follow someone who just gave a knockout
introduction pause for just a moment and allow the room to settle, then start your
introduction with: "Now that I have your attention."
Do not start with: "That's a hard act to follow."

It's quick, simple and effective. Simply prepay for one of the
options above and call in your reservation telling us you want your self-introduction
video taped and we'll be ready to video your introduction.

For our online readers, we'll compose a 15, 30 or 45 second self introduction for you for
$50, $75 or $100. Simply click on the link below to prepay, then call, email or come to
the Center and we'll get started.

15 Second Introduction

30 Second Introduction

45 Second Introduction

Services Cooperative Association conducts an annual
"Best Introduction Contest" in conjunction with the "Houston Business
Breakfast and Coming Year Economic Forecast" on the morning of December 31st.
Finalists are selected the 7 weeks leading up to the event. To witness some truly
memorable introductions, be sure to attend this event.