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178.
THNK
INNOVATION
FLOW DISTINGUISH THE BASIC BUILDING
BLOCKS OF YOUR ENTERPRISE
CONCEPT THAT CAN BE ASSEMBLED
INTO VARIOUS OFFERINGS
BRICK BY BRICK
Source: http://www.fastcompany.com/3040223/when-it-clicks-i
clicks

184.
WEST SIDE STORY
DATING MARRYING
IMMEDIATE ACTIONS
ENGAGING
1. DEFINE OWN BOUNDARIES
FOR SAFETY
• List own values, purpose,
objectives, strong points,
gaps. Focus on what is
unique.
• State preferred rules of
engagement with partner.
2. UNDERSTAND OTHER’S
BOUNDARIES FOR RESPECT
• Step in shoes of the partner,
read their values, etc. and
add a few that seem
missing, yet consistent with
their identity.
• Circle the ones that seem
most at their core; clarify
and discuss these with
partner and amend where
needed.
3. SUSPEND BOUNDARIES
FOR MUTUAL TRUST
• Jointly identify values,
purpose, objectives that
both parties have in
common.
• Jointly identify informal,
personal similarities and
connections (e.g. mutual
friends).
4. EXPAND BOUNDARIES FOR
SHARED OWNERSHIP
• Jointly identify a cause
emerging from shared
values, objectives, etc. that
both parties can identify
with and undertake
collective action towards.
• Set a stretch goal for this
joint undertaking.
5. OVERLAY BOUNDARIES FOR
INTERDEPENDENCE
• Identify a series of small-scale
projects that can only be
carried out when pooling
complementary resources
drawn from both partners,
where success is a function of
each partner contributing
something special.
6. CROSS-OVER BOUNDARIES
FOR NEW IDENTITIES
• Jointly dream about a new
future that is beyond the
current horizon of
objectives, and that can only
be reached through a fully
integrated identity, where
both parties have to
submerge into a new entity.

185.
WEST SIDE STORY
DATING MARRYING
ADDITIONAL ACTIVITIES
ENGAGING
1. DEFINE OWN BOUNDARIES
FOR SAFETY
• Create a safe space for the group
and individual team members.
Internally, decide on your
decision-maker, collaboration
preferences, core values and
objectives.
2. UNDERSTAND OTHER’S
BOUNDARIES FOR RESPECT
• Invite other groups to join your
team meeting and vice versa.
Share ideas and unique
perspectives. In doing so, you
look across boundaries between
the two parties, but keep them
intact.
• Facilitate the exchange of
information and viewpoints
across boundaries. Invite groups
members to share insights and
learning.
3. SUSPEND BOUNDARIES FOR
TRUST
• Create a neutral space that is
neither mine nor yours for
individuals from both parties to
come together, take ownership
and allow group members to
interact as individuals.
• Organize events and
opportunities to create further
connection and trust; create a
fixed meeting rhythm.
4. EXPAND BOUNDARIES FOR
SHARED OWNERSHIP
• Decide on joint rules of
engagement. How will you make
sure both parties are heard and
honored? How do you hold each
other accountable to
agreements, and shared goals?
• Move outside your smaller group
boundary into a new, larger
boundary that is shared by all
involved. Create a joint sense of
community; share work.
5. OVERLAP BOUNDARIES FOR
INTERDEPENDENCE
• Establish cross-functional teams,
and carry out simple, small-scale
projects for cross-boundary
groups to gain experience at low
risk.
• Cast the creative clash to
uncover new opportunities and
solutions: challenge openly,
debate furiously, then (reconcile
conflict) and act as one.
6. CROSS-OVER BOUNDARIES
FOR NEW IDENTITIES
• As a new and joint entity, re-
imagine what is and what could
be – explore alternative futures
and emergent possibilities to
determine long-term direction.
How might you marshal wide-
ranging expertise to unearth
new opportunities and ideas?

207.
THNK
INNOVATION
FLOW
SCALING
CONVERT IDEAS INTO TANGIBLE, CONCRETE ACTIONS.
STIMULATE SCALE-UP FOR LARGE SOCIETAL IMPACT
AND ADAPTABILITY TO AN UNCERTAIN FUTURE
Push a little to generate lots of pull
Spark a movement that goes beyond the concept
Design a contagious effect into the concept
Place many small bets for agility
Catch a wave and ride the momentum