In China and around the world, young people are fleeing the countryside and moving to the big cities. Who will grow the food that feeds future generations? How can young people be convinced that farming is a good option? Californian-born Rand and his wife Sherry are the founders of Resonance China, a social media agency in Shanghai. They use the internet to create and identify trends and tricks that can create a buzz for global brands, but can they make farming popular with young people?

This documentary visits a Chinese blue-jean factory, where workers are trying to survive a harsh working environment. But when the factory owner agrees to a deal with his Western client that forces his teenage workers to work around the clock, a confrontation becomes inevitable.

This film follows labor activists in the industrial heartland of south China as they find common ground with workers, helping them negotiate with local officials and factory owners over wages and working conditions. Threats, attacks, detention and boredom become part of their daily lives as they struggle to strengthen worker solidarity in the face of threats and pressures from the police and their employers. In the process, we see in their words and actions the emergence of a nascent working class consciousness and labor movement in China.

The city of Huzhou, where the film is shot, is home to 18,000 clothing factories. They are staffed by about 300,000 workers, many of them migrants from rural areas in the surrounding provinces. This film follows a handful of these workers, both at work where they may labor for more than 12 hours a day and in their off-hours, as they hang around shabby dorms drinking, dreaming of home, worrying about getting paid, and trying to decide whether their jobs are worth keeping.