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Today, using search engine marketing software is more crucial than ever. A large part of online marketing is search engine marketing (SEM). For most online businesses, SEM accounts for the majority of their traffic. This also means that it accounts for the majority of their profits. Whoever does not do SEM is depriving themselves of plenty of earnings. The fact that search engine marketing is crucial to the success of online businesses has not changed. But what has changed is the list of the most effective methods to do effective SEM. It was only a couple of years ago that online marketers would do search engine marketing manually. By hand, they would type in hundreds of keywords in search engines, count the number of keywords on their web-pages, and painstakingly mine data about their top competitors. Such a task was tedious. Only the most committed internet marketers successfully gathered the much needed information.However, manual methods have been now mostly abandoned by the top internet marketers. Today, the top two per cent of internet marketers make use of search engine marketing tools. Such a tool allows them to conduct their campaigns at an exponentially more efficient rate, and with much more success. Without an SEM tool, it may take six months and a lot of keyboard typing to get a website in the highest ten positions on Google. In contrast, it may take just thirty days to do the same thing with the assistance of a search engine marketing tool. But with that said, there are some features that a search engine marketing application must have for your campaigns to be successful.

Perhaps the most important feature of any search engine optimization tool is that it automates all of the tasks that take a considerable amount of your time. At the very least, the software should be able to automate keyword research, keyword analysis of your web pages, competition research, the identification of valuable back-link sources, and the tracking of your website’s position. The software should be cutting down your workload from hours into minutes for each significant SEO task. The amount of time you save can translate into more money you make with your online business.There is another feature that you should look out for. The software must have the ability to thoroughly analyze your top competitors’ websites. Analyzing the top ten competitors on Google is usually sufficient. The software should tell you how well your top ten competitors’ websites are optimized. This includes on-page and off-page optimization. Therefore, the program that you buy should tell you the following things about your competitors: domain age, Page Rank, the number of pages indexed, the number of back-links to the page, and the number of back-links to the domain. Additionally, the program should notify you of how well the page targets your selected keyword. All of this information is essential to have. You would be in a much better position to reverse-engineer the success of your competitors.Finally, the search engine optimization tool must assist in link building. Getting links, and more links constitutes the majority of any successful search engine marketing campaign. Any tool that makes this easier is a gift to internet marketers. Find a tool that automates the task of finding worthwhile and relevant link sources. In addition, ensure that the tool automates, or at least facilitates, the posting of the links at the sources you find. A link building feature will immensely enhance your off-page optimization efforts. You will be outranking your competitors with less effort and in less time.

The largely dynamic nature of internet marketing has meant a shift in the methods people use to increase the visibility of their online businesses. Currently, the top two percent of online marketers take advantage of search engine marketing software. Such software helps in getting websites on the first page of Google in a much shorter amount of time than it is possible using manual methods. To ensure that you have the most effective search engine marketing tool, you should make sure that it has a couple of things. Firstly, it must be able to automate a variety of tasks. Secondly, it must have the capacity to analyse your online competitors. Finally, it must have a robust link building tool.

If you are in any way interested in internet marketing, then one of your focuses should really be Twitter. Twitter marketing is one of the largest growing marketing areas out there and with millions and millions of users, Twitter could potentially be a goldmine if approached correctly.So how to approach it correctly. Well for a start I have already written an article on making your profile look professional by adding a great custom Twitter background, but what about beyond that? How can you go about finding those targeted users with ease? Again, I have written an article on finding them by visiting your market leader’s Twitter page and adding their followers, but this can be incredibly time consuming and ultimately boring,and the idea of Twitter marketing is, with the exception of making lots of money, that you have fun with it!And that is where Twitter marketing software comes in. There are many examples of marketing software for Twitter out there, but the most widely-used is called TweetAdder. When I see it is widely-used, I mean that quite hastily as Twitter marketing software is still something a lot of people do not know about and this is why you should harness is and make the most of it before it booms. This kind of software can save you countless hours of time, by doing tasks that would take 5 minutes in one or two clicks of you mouse. This kind of Twitter marketing tool helps you find particular users followers, Twitter users who have Tweeted certain phrases, bio keywords and even location and add them to their database for you to follow at the click of a button. And then with a little more work, some automated tweets combined with some genuine, personal ones you’ll be on your way.

Trouble is TweetAdder is expensive. To buy a full version it costs $188, which is quite an investment. Admittedly, the software is worth it, however not everyone has that kind of money to splash on a piece of Twitter marketing software. However, I think I may have found you an alternative.It is called Tweet Whistle and has, as far as I can tell, all the features that TweetAdder has, just in a slightly different interface. You can find users by their location, words they have tweeted, bio keywords and follow them by a certain user that they are already following. It also has a couple of tricks of it’s own too like giving you the opportunity to send your Tweets from a particular RSS feed, and it even has live feeds of your @mentions and your Direct Messages, both sent and received, which is something direly missing from TweetAdder, which as I say, is considered the best Twitter marketing tool around. You can also automate Tweet Whistle pretty much exactly like TweetAdder too including the ability to schedule tweets which is something missing from another Twitter marketing big boy, Hummingbird 2, which comes in at $97.

So you would think that Tweet Whistle would cost somewhat less than TweetAdder, right? Maybe $50 less. Wrong. Maybe $75 less. Wrong again. I’ll just tell you.Tweet Whistle costs just $39.99. That is nearly $150 LESS than TweetAdder. Now I know you’re probably thinking that that means that it will be a much lesser software but again you would be wrong. We’ve been testing Twitter marketing tools for a long time now and Tweet Whistle, for our money, is no lesser a great tool for marketing on Twitter than TweetAdder or Hummingbird 2. We actually couldn’t recommend it more and is a piece of software we use in Twitter marketing campaigns on a daily basis.