Ketel One is a great vodka for today. "Proper" vodka comes from poland and russia but often, even among high quality brands, carries a hefty 'hairspray' tone. Ketel One was originally a gin distillery but they woke up one day and decided to sell out - i'm cool with that - in my opinion for the price they are better than grey goose.

http://liquor.com/slideshows/drinkers-guide-to-mad-men/

Vodka Martini Roger is a champion drinker, and his standard order is vodka on the rocks—Stoli, to be exact. But when he’s entertaining brand execs, he switches to the Vodka Martini—he sure does love his olive “dinners.”