In a way I somewhat agree with the thesis that a certain form of theorizing played a role in these things, but these things were products of this sort of essentialist thinking that failed to analyze the unique organization of various social assemblages logoi, instead assuming the existence of a social essence logos across all social assemblages.

As he implies in the second sentence of his introduction, B1, his logoi are designed to be experienced, not just understood, and only those who experience them in their richness will grasp his message.

Although Merton doesn't seem to make the connection explicitly, this has all kinds of resonances with the Eastern Christian idea that it is the logoi, the words of God, which are the foundation of everything.

Beneath the common features of all think tanks -- their control desks at the entrances, their carefully designed logoi, and their proud displays of books and pamphlets known as "intellectual product" -- a world of difference appears between the institutions on the Left and on the Right.