Think

Let's Make the Future

At Wavemaker, our mission is to make the future because we were created to reinvent the media agency. Explore our website to see examples of this in action, through our award-winning work, diverse thinking and the latest news from around our 90 markets worldwide.

As Amazon eyes greater control and profitability, what does the recent vendor changes mean to advertising inventory? In this Don’t Miss, Wavemaker explores both the short- and long-term impact of the Vendor Central and Seller Central changes.

In an effort to reduce hassle, stave off competition and become a truly consumer-centric business, Jetstar partnered with us to future-proof their low cost carrier model. Our data-driven approach saw media effectiveness take off by 46% and incremental revenue soar X 10.

This week saw Wavemaker host a panel looking at the subject of Women in Leadership Roles. The event was held on Tuesday 5 March coinciding with the first anniversary of the creation of Women@Wavemaker, and kicked off a series of events to mark International Women's Day 2019 on Thursday 8 March.

Whether you call them Gen Z, the iGen, Zellinials or MEME Gen, 20-somethings born in the mid-1990s to the early-2000s have come to the fore over the past 12 months as brands have shifted their focus from “Millennial first” to their younger generational peers.

For many advertisers, the Super Bowl is the....well, the Super Bowl of advertising. With an entire country tuning in, brands have a unique opportunity to have their messaging seen by once-a-year numbers.

Think

Our latest thinking on Media, Content & Technology

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Let's Make the Future

At Wavemaker, our mission is to make the future because we were created to reinvent the media agency. Explore our website to see examples of this in action, through our award-winning work, diverse thinking and the latest news from around our 90 markets worldwide.

Whether you call them Gen Z, the iGen, Zellinials or MEME Gen, 20-somethings born in the mid-1990s to the early-2000s have come to the fore over the past 12 months as brands have shifted their focus from “Millennial first” to their younger generational peers.

As Amazon eyes greater control and profitability, what does the recent vendor changes mean to advertising inventory? In this Don’t Miss, Wavemaker explores both the short- and long-term impact of the Vendor Central and Seller Central changes.

In an effort to reduce hassle, stave off competition and become a truly consumer-centric business, Jetstar partnered with us to future-proof their low cost carrier model. Our data-driven approach saw media effectiveness take off by 46% and incremental revenue soar X 10.

This week saw Wavemaker host a panel looking at the subject of Women in Leadership Roles. The event was held on Tuesday 5 March coinciding with the first anniversary of the creation of Women@Wavemaker, and kicked off a series of events to mark International Women's Day 2019 on Thursday 8 March.

For many advertisers, the Super Bowl is the....well, the Super Bowl of advertising. With an entire country tuning in, brands have a unique opportunity to have their messaging seen by once-a-year numbers.

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