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A few days after a TAM report established her as Bollywood's queen of endorsements, Priyanka Chopra has scaled a new high. She has become Bollywood's first celebrity to have over one lakh followers on her Twitter account.

Other Bollywood celebrities lag far behind: Mallika Sherawat has around 28,000 followers while Sonam Kapoor has about 34,000 fans. New converts to Twitter, Preity Zinta and Lara Dutta, also lag behind with around 18,000 followers each.

Priyanka for one is happy tweeting.

"Twitter is simpler (than other such sites) and it's on my phone. So, even if I am sitting free for 2-3 minutes, I can easily tweet about whatever I feel like," she has said.

The Kaminey star adds that she has "got all my friends on it (Twitter)", and that she religiously follows the posts of Rihanna, Paris Hilton and UN-AIDS among others.

In India, Priyanka is only second to minister of state for external affairs Shashi Tharoor on Twitter. Tharoor has more than five lakh followers.

"We live in a technology-driven age. The net is throwing up new pointers of popularity. It can be a genuine way to measure fame," says filmmaker Jag Mundhra. "Priyanka's Twitter queen status shows her rising stardom in India," he added.

Mundhra has a point. Some days back, Katrina Kaif was voted Google Queen because she has been the most searched Bollywood celebrity on the search engine in 2009. Other celebs Indians had aggressively searched were Salman Khan and Michael Jackson.