In September 1910, the first PENDLETON ROUND-UP drew a crowd of 7,000 spectators. It was an instant sensation, and the gathering grew in popularity and size into what is now a four-day event attracting visitors from around the world. Read more about the Round-Up...

In September 1910 the first PENDLETON ROUND-UP drew 7,000 spectators. It was an instant sensation, and the gathering grew in popularity and size. Now a four-day event, it attracts visitors from around the world. No other Western spectacle has captured the cowboy spirit quite like the Pendleton Round-Up. And the phrase that embodies it all: LET'ER BUCK.

One hundred years later we are proud to present Let'er Buck Cologne, the official fragrance of the Pendleton Round-Up.
Our unique men's fragrance captures that same cowboy spirit from 1910. A spirit still alive today.