2014 Honda Odyssey Earns IIHS Highest Safety Pick

TORRANCE, Calif., Aug. 29, 2013; Honda responded to the IIHS crash ratings of its 2014 Odyssey with this glowing native advertising release.
They gleefully reported that the 2014 Odyssey was the first minivan to earn the highest
possible rating of 2013 TOP SAFETY PICK+ from the Insurance
Institute for Highway Safety (IIHS) is the 2014 Honda Odyssey. This includes an
overall GOOD rating in the Insurance Institute's stringent small
overlap frontal crash test. The IIHS created the small overlap frontal
crash test to replicate what happens when the front corner of a car
collides with another vehicle or an object such as a tree or utility pole.

Honda Executive Art St. Cyr, vice president of product planning and
logistics at American Honda was quoted as saying "Honda's commitment to safety is perhaps best demonstrated by the fact
that we achieved this high standard in a mid-cycle refresh of the 2014
Honda Odyssey. Honda's goal is to continuously advance the
safety performance of every Honda vehicle to fulfill the trust our
customers place in the Honda brand."

Already the benchmark minivan in terms of fuel efficiency and innovative
features, occupant safety for the 2014 Honda Odyssey is further enhanced
through the next-generation Advanced Compatibility Engineering™
(ACE™) body structure. The second-generation of the ACE™ body
structure has also been applied to the 2013 Honda Accord and 2013 Civic
models that previously achieved the TOP SAFETY PICK+ rating. Civic
is the only vehicle in the compact class to achieve the rating of
GOOD in the small overlap frontal crash test.

"Safety is high on the list for parents when it comes to shopping for a
family vehicle," said Institute President Adrian Lund. "Consumers look for
models with the highest safety ratings. Honda is ahead of many of its
competitors in building state-of-the-art crashworthiness into its
vehicles."

The next-generation ACE™ body structure improves frontal crash
energy management through a wider range of offset and oblique collision
modes. In addition, other body reinforcements work in tandem with the
strengthened body structure to better maintain the occupant compartment
volume during frontal collisions by providing additional crash energy
pathways to help mitigate the forces transmitted to the passenger
compartment.

In addition to applying the second-generation of Honda's ACE™ body
structure to its models, standard safety equipment on all Honda and Acura
models include Vehicle Stability Assist™ (VSAŽ) with traction
control; an Anti-lock Braking System (ABS); side curtain airbags (some
vehicles equipped with a rollover sensor as well); dual-stage,
multiple-threshold front airbags; and front side airbags.

While Honda has made structural improvements to the 2014 Odyssey, Honda
also has applied a new type of side curtain airbag that includes a front
chamber design providing additional protection in situations where
occupants move in a more angled outboard trajectory, such as those that
occur in oblique or offset crashes.

The 2014 Odyssey joins the 2013 Civic Sedan and Coupe and the 2013
Accord Sedan and Coupe to be among the first vehicles in the industry to
earn the highest possible safety rating of 2013 TOP SAFETY PICK+
from the IIHS.

Honda Safety Leadership

Honda has a long history of leadership in the development and
application of advanced technologies and designs to enhance the safety of
all road users, including automobile occupants, motorcycle riders and
pedestrians. The company operates two of the world's most sophisticated
crash test facilities and is responsible for numerous pioneering efforts in
the areas of crashworthiness, airbag technology, collision compatibility
and pedestrian safety. This commitment to safety is rooted in Honda's goal
to be a company that society wants to exist, and it complements the
company's leadership in reducing vehicle emissions, improving fuel
efficiency and advancing alternatives to gasoline.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more
than 1,000 dealerships in the United States. In 2013, Honda marks 40 years
of the Civic model, with more than 30 years of producing automobiles in the
region, which began with the Accord in Marysville, Ohio, in November 1982.
Having produced more than 25 million vehicles in North America through 2012
using domestic and globally1 sourced parts, Honda currently operates 14
major manufacturing facilities in North America, producing a wide range of
Honda automobiles, all-terrain vehicles, power equipment products, engines
and transmissions.

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