Consumer and Market Insights: Ice Cream Market in South Korea

Consumer and Market Insights: Ice Cream Market in South Korea

SummaryThe Consumer and Market Insights: Ice Cream Market in South Korea report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings Of the three Ice Cream categories analyzed, Artisanal Ice Cream will remain the largest as well as fastest growing category during 2009-2019

South Koreas Ice Cream market is led by international players Lotte and Together which together account for 18.7% share of the market

Private Label has considerable market penetration of 0.7% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

The use of Bag/Sachet containers for packaging Ice Cream is forecast to grow at a high CAGR of 5.9% during 2014-2019, led by increasing demand for Impulse Ice Cream Single Serve category

Local consumers increasing choice and the desire to experience new flavors are the most influential factors contributing to Ice Cream market growth

SynopsisThe report on the Ice Cream sector in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

Category coverage: Value and growth analysis for Impulse Ice Cream- Single Serve, Artisanal Ice Cream, Take-home and Bulk Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Ice Cream consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of ContentsIntroductionReport introduction and definitionsMarket OverviewMacroeconomic indicators Population and age structure, GDP and Consumer Price IndexNational retail and foodservice figures Key TakeoutsMarket value and volume for the South Korea Ice Cream marketHistorical and projected consumption in the South Korea Ice Cream marketDegree of trade up/down-trade in the South Korea Ice Cream marketMarket volume of South Korea Ice Cream by categoryHistorical and project market value of South Korea Ice Cream by categoryWinners and losers in the South Korea Ice Cream marketSegment share of the category and change in market share in the South Korea Ice Cream marketCategory level pricing in the South Korea Ice Cream marketRetailer and packagingLeading retailers in the South Korea food marketLeading distribution channels in the South Korea Ice Cream marketLeading distribution channels by category in the South Korea Ice Cream marketSouth Korea Ice Cream market by type of packagingSouth Korea Ice Cream market by type of packaging closure/outerSouth Korea Ice Cream market by type of packaging, forecastedPrivate label performance compared to national brands in the South Korea Ice Cream marketLeading companies in the South Korea Ice Cream market by categoryLeading brands in the South Korea Ice Cream market by categoryConsumer trend analysisCanadeans consumer trend framework and explanation of the sub-trendsFor key trends in the South Korea Ice Cream marketHow the trend is influencing consumption in the South Korea Ice Cream marketHow to target the trend in the South Korea Ice Cream marketHow the trend will evolve in the South Korea Ice Cream marketKey target demographic and the rate and which the trend will evolveKey drivers in the market that will increasingly influence consumptionInnovation examplesNew product examples launched in the South Korea Ice Cream marketAppendixCountry contextSector overviewCategory dataSegment dataPackaging dataCategory definitionsSegment definitionsChannel definitionsMethodologyAbout Canadean