Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results.

More about the pros and cons of link building

Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. SEO closelyaligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Modern SEO is about so much more than keywords and meta tags.

Add Noodp (No Open Directory Project) & Noydir (No Yahoo Directory)

Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. What factors do you need to bear in mind? Does keyword usage still apply? In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results.

Linking to taxonomies

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain." There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Social sharesare important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords.

Links make the web go round.

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. If search users commonly misspell a keyword, you should identify and use it. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality.

Be mindful of structure

Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. In theearly days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Adding endless pages of irrelevantcontent to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy!