About Matthew Lutz

Founded and ran a 7-figure boutique advertising agency catering to international client (i.e. got to take lots of “business trips” to the Caribbean)? Yup. Worked as an online and affiliate marketing gun-for-hire on multiple 7-figure product launches? Been there done that. So what was the natural next step for Matthew Lütz? Apps of course
As Co-Founder and COO of AppClover.com, Matthew, along with his business partner and CEO Len Wright, are working diligently at creating and maintaining a global app marketing and monetization online resource hub and community, along with publishing the world’s first monthly app marketing and monetization mobile magazine – AppreneurMagazine.com, and building a platform for people to publish their own Apple Newsstand app, called Appzine Machine – whew!
And when Matthew’s not doing all that work stuff, he leads a pretty quiet life with his family in California … well, as quiet as it can be with a 3.5 and a 16 month old

Recent Posts by Matthew

If you’re an app developer, you’ve most likely been discouraged with your download and revenue numbers at one point or another, and you may even feel like you missed the boat. And to be frank, a lot of the easy opportunities have dried up. But perhaps Appzines, or Newsstand Apps offer up a new solution

Apart from a short list of industry friends and peers, and a hand-selected group of awesome first-round beta testers, we’ve been keeping our cards fairly close to our chest about our ambitious development project. Until now…

You’ve probably begun to notice the word ‘Appreneur’ sprouting up in the industry. And if you’re not quite familiar with what an Appreneur is, don’t worry, not many people are. This article will sus out the differences between the traditional entrepreneur from that of today’s appreneur.

In the 6th episode of our Appreneur Podcast series, AppClover founders Len Wright and Matthew Lutz along with weblance.com founder, Jeff Williams are joined by Brad Davidson, founder of AppConsultants to discuss the Mobile App Industry.

Every app developer worth his or her salt knows that the holiday season is a GREAT time to capitalize on some truly awesome market conditions. This short training video will show you a handful of critical holiday marketing strategies to consider utilizing with your app.

In order to help mobile developers better understand where the app industry is growing, our friends and partners at Application Developers Alliance have created a new infographic called “The Growing App Marketplace” that analyzes the state of the mobile app economy in the U.S.

In the third episode of our Appreneur Podcast series, AppClover founders Len Wright and Matthew Lutz, along with weblance.com founder Jeff Williams are joined by GeoRiot CEO Jesse Lakes to discuss App Affiliate Marketing, Monetization and more.

Appclover.com is the best source for getting information about current marketing and monetization strategies for the iTunes App store. The information is both free and priceless.

Mike AmersonCreative Director of My Virtual Girlfriend

Appclover has quickly evolved to become a great hub of information provided by some key players in app monetization. I'm ecstatic to be part of the group and have a platform from which to share my niche of knowledge and experiences.

Jesse LakesCo-Founder of GeoRiot.com

You guys ROCK! I just signed up for your newsletters and reading all the TERRIFIC free stuff! Wow, thank you AppClover you guys are AWESOME!

Judy Wong Dobberpuhl

I have relied on AppClover for new ideas, developing my app business and selling it with success. It's impossible to read a post on AppClover that wont improve your business. I recommend AppClover if you are serious about doing apps right!

Jeff WIlliamsCEO of weblance.com

Its about time that us Indie dev's had a go to source for all our marketing questions.

Mike AmersonCreative Director of My Virtual Girlfriend

Our marketing and executive team visits AppClover regularly to get professional and to-the-point advice from key industry players.

Igor KarevFounder and Director of Tatem Games

This is Amazing! This message is just to thank you guys for putting up this site. As a new appreneur, the right knowledge and connections is now just under my finger and waiting to be tapped!