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Gain New Business Through Effective Communication

Posted on 06/06/2011

If you look at what makes a business successful, you’ll probably notice that the company understands how to communicate. Businesses need to tailor their communications to several audiences, such as employees and vendors. But communicating correctly to potential customers will likely mean an increase in sales.

Prospects need to know that you exist and that you offer unique products and services that can help them. Since June is Effective Communication Month, here are some tips to help improve your communications with your potential and existing customers.

Choose a channel please.
The technology of recent years has literally given you access to dozens of ways to reach your target audience—a website, Facebook, Twitter, direct mail, e-mail, signage and billboards, to name a few. You need to understand your target audience to know which of the communications channels will more effectively reach them, and within your budget.

We hear you loud and clear.
You will most likely choose more than one medium to reach your audience. It is now important to make sure you message is consistent across all of them. If a person looks at one of your direct mail pieces, then they should feel a similar tone and design on your website. This helps people remember your company and build your brand.

You have two ears and one mouth.
So often in conversation we focus on the speaking part. But we all know that listening is the number one rule of effective communication. Ask current customers how you’re doing, what they like about your business and how you can improve. Through this you will improve your customer relationships and find ways to better reach new customers.