58,000₫

Product Description

Selling well over 65m nine-litre cases in 2016, the South Korean soju brand Jinro once again becomes the world’s most popular alcoholic drink, maintaining the number one spot that it has held for many years. To put Jinro’s volumes into context, it sold more in 2016 than the brands in second and third place – ABD’s Officer’s Choice whisky (32.3m cases) and Thai Beverages’ Ruang Kao (31.2m cases) – put together. The Jinro brand makes up 2% of the global spirits market on its own; its sales of 65.9m cases come to considerably more than the total of the spirits markets of the UK, Germany, France, Mexico, Spain, Poland, Italy or travel retail to name a handful.

Most Koreans will say that soju goes best with samgyeopsal and kimchi-based stews like budaejjigae (made with instant noodles and cured meats), though they will eventually concede they drink soju with everything and often enjoy it on its own.