Bringing Focus

What goes behind the creation of a commercial? Short answer: a lot! Take a look at this behind-the-scenes video of a recent Fiat ad. You may want to get comfortable, as this 30-minute video sums up five months of post production that may not be for the weak willed. Enjoy this video in it's entirety, and the next time you see an ad on television, try to figure out what went into its creation.