Category Archives: BLOG

DMAE is a powerful ingredient in the fight against the loss of skin firmness. It delivers a lifted, contoured, more sculpted appearance. (psst:you’ll look younger)

How do I know if I need it in my skincare treatment?

Gimme the Skinny!

As skin ages, it naturally loses elasticity This begins the cascade effect of loss of firmness, fullness and skin starts to sag. Ugh. DMAE is the only ingredient that is scientifically proven to visibly lift, tighten and sculp yo’ face. And it does it fast – in about an hour or two. Can you say instant gratification? #speedygonzales.

The oh, so beautiful result: A lifted, firmer, tighter and more sculpted complexion. Today, ladies. Today!

Who can I trust for a serum with real, potent DMAE?

I Am Selfcare Skincare’s INFINITE lifting and firming elixir

Here’s a fun fact: The high-end brand, Perricone MD, sells a product that is very similar to I Am’s INFINITE. Their product is called Neuropeptide Facial Conformer and sells for $325 an ounce! I’m not joshin’ you. The same key active ingredient is DMAE. There’s not a single ingredient in the Perricone product that justifies the price of $325. In fact, it’s not even as good as INFINITE (read the ingredient list). But, hey, if people are willing (cough, stupid, cough) to pay that rip-off price because they fall for the glammed up marketing lies instead of educating themselves on ingredients, well then….. #Iknowyou’resmarterthanthat

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Hello…. Let’s chat. What are we talking about today? Argireline. The Scientific name is acetyl hexapeptide-8. Claim to fame? Argireline prevents the formation of expression wrinkles by somehow inhibiting muscle movement. For this reason, it is sometimes called Botox in a jar. A natural, healthy, great-for-your-skin type of Botox effect. It’s ah-mazing stuff! What’s that

Hello…. Let’s chat. What are we talking about today? Ceramides. These fabulous fatty friends are the real deal for your skin. Claim to fame? Ceramides are natural lipids (fats) and are a major player in surface skin structure. They serve as part of the “glue” that holds surface skin cells together and help skin retain moisture.

Hello…. Let’s chat. What are we talking about today? I’m going to change it up a bit and instead of talking about a single ingredient that I love; I’m going to talk about the two most awesome and essential ingredients for an effective eye treatment. These two superstars are hesperidin and chrysin. Claim to fame?

Let’s chat! What are we talking about today? Sea Kelp (Bioferment). I like to call it SK. Claim to fame? Sea Kelp is a remarkable, non-oily powerhouse of nutrients. It’s perfect for any age, any skin type, and any need. Born from the sea, it’s the #jackofalltrades #masterofall things healthy, healing and anti-aging for the

Let’s chat! What are we talking about today? Vitamin A in the form of Retinyl Acetate Claim to fame? Retinyl Acetate and other retinoids are used as antiaging work horses.. Vitamin A is absorbed through the skin and turns up the heat on the rate of skin cell turnover. It also increases collagen production, resulting in

What are we talking about today? Coenzyme Q10 (CoQ10) Claim to fame? Coenzyme Q10 is a natural and powerful antioxidant that specializes in energizing skin cells to increase collagen production.. It’s really good at coaxing the cells into believing they’re young again. What’s that mean to me? CoQ10 will penetrate the skin cell to ‘jump

As I just wished Happy Birthday to a dear friend of mine, I realized that November is the birth month of almost all of the women in my life whom are passionate and outspoken about promoting love and mindfulness. In fact, they all have made it their life’s work. Interesting, I think. It makes me

Here we go! Hello! As the creator of I Am Selfcare Skincare, I’m told that I need to start a blog for our website. I agree with this, in concept, especially since I Am is a ‘smart’* skincare line. The problem for me has always been that I’m just not a very ‘chatty’ Cathy. However,

Why do I AM products look different? I AM products are not the typical, standard white- or pastel-colored cream. We use 61 active ingredients at potent strengths in our entire product line. Many of these natural active ingredients have deep and/or vibrant colors, signifying high levels of nutrients and antioxidants. Mixing these very colorful active ingredients together into

Happy Earth Day! I Am celebrates our beautiful planet and its amazing bounty! We splurge on the purest, most effective natural ingredients sourced from the earth – and skimping on nothing! A good skincare system supplies the skin (the body’s largest organ!) with an abundance of vitamins, minerals, amino acids and proteins delivered in a mixture of superior-grade

‘Beauty Fatigue’ In Advertising Now, this is an uplifting article! A marketing study surveyed 10,000 consumers about body image and the results may surprise you. “Contrary to what marketers might think, most consumers like how they look and feel positive about their bodies. Globally, only one in 10 respondents indicated their body is a source of embarrassment, disappointment or

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