DOW Electronics Promotes Keith Shoup to Commercial Account Manager

TAMPA, Fla. (August 11, 2017) – DOW Electronics announced today that Keith Shoup has been promoted to Commercial Account Manager within the Satellite Television and Broadband channel. His focus will be on growing the commercial television market in the southeast US for DOW.

Mr. Shoup joined the company in 2000 and was later promoted to branch manager over DOW’s Miami, FL branch. Based on his excellent performance and great customer service, he transferred in the same role to the Greensboro, NC branch in 2007. Mr. Shoup improved sales and grew the customer base in his North Carolina territory and showed exemplary leadership skills. In 2011, he transitioned to a corporate training role as manager of the newly formed learning and development department. Four years later, he returned to a sales focused role as the strategic sales manager over the satellite television and broadband channel. The new role as commercial account manager will draw on Mr. Shoup’s skills in training and sales as DOW looks to improve customer training on commercial opportunities and grow sales volume in the commercial channel.

“Based on growth forecasts we have identified on the commercial side, I believe there is a sizable opportunity for DOW and our retailers in 2017 and beyond,” stated Mr. Shoup. “I am very excited to dig into this new position and realize the full potential of this channel.”

“Keith has proven time and again that he can accomplish the goals DOW has set out for him,” added Drew Fischer, Director of Sales. “He’s a true asset that we believe will step into this role and get the most out of this opportunity.”

Headquartered in Tampa, Fla., DOW Electronics is one of the largest independently owned and operated electronics distributors servicing independent retailers in the Southern United States for 58 years. With seven locations serving Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Puerto Rico, and the US Virgin Islands, DOW Electronics focuses on providing consumer electronics that enhance the customer experience.