C
NBCNBC is an American basic cable, internet and satellite business news
television channel that is owned by
NBCUniversalNBCUniversal News Group, a
division of NBCUniversal, with both being ultimately owned by Comcast.
Headquartered in Englewood Cliffs, New Jersey,[1] the network
primarily carries business day coverage of U.S. and international
financial markets; following the end of the business day and on
non-trading days, C
NBCNBC primarily carries financial and business-themed
documentaries and reality shows. Originally established on April 17,
1989 by a joint venture between
NBCNBC and
CablevisionCablevision as the Consumer
News and Business Channel,[2] the network later acquired its main
competitor, the Financial News Network, in 1991—a move which
expanded both its distribution and its workforce, and
CablevisionCablevision sold
its stake to NBC, giving it sole ownership. As of February 2015, CNBC
is available to approximately 93,623,000 pay television households
(80.4% of households with television) in the United States.[3] In
2007, the network was ranked as the 19th most valuable cable channel
in the United States, worth roughly $4 billion.[4]
In addition to the domestic U.S. feed, various localized versions of
C
NBCNBC also operate, serving different regions and countries.
NBCUniversalNBCUniversal is the owner, or a minority stakeholder, in many of these
versions.[5][6]

C
NBCNBC had its beginnings around 1980 as the Satellite Program Network
(SPN), showing a low-budget mix of old movies, instructional and
entertainment programs. The channel later changed its name to Tempo
Television. After initially signing a letter of intent to acquire
Tempo,[7]
NBCNBC eventually opted for a deal to lease the channel's
transponder in June 1988.[8] On this platform, and under the guidance
of Tom Rogers, the channel was relaunched on April 17, 1989 as the
Consumer News and Business Channel.
NBCNBC and
CablevisionCablevision initially
operated C
NBCNBC as a 50-50 joint venture,[9] choosing to headquarter the
channel in Fort Lee, New Jersey.
C
NBCNBC had considerable difficulty getting cable carriage at first, as
many providers were skeptical of placing it alongside the
longer-established Financial News Network. By the winter of 1990, CNBC
was only in 17 million homes – less than half of FNN's potential
reach – despite having the muscle of
NBCNBC standing behind it.[10]
However, around this time, FNN encountered serious financial
difficulties. After a protracted bidding war with a Dow
Jones-
Westinghouse BroadcastingWestinghouse Broadcasting consortium (the former's assets would
be used to build a rival channel almost two decades later),[10] CNBC
acquired FNN for $154.3 million on May 21, 1991 and immediately merged
the two operations, hiring around 60 of FNN's 300-strong
workforce.[11] The deal increased the distribution of the newly
enlarged network to over 40 million homes.[11]
CablevisionCablevision sold its
50% stake to
NBCNBC upon completion of the deal.[12] With the full name
"Consumer News and Business Channel" dropped, the network's daytime
business programming was branded "CNBC/FNN Daytime," although this was
phased out by 1992.
Under Rogers' leadership, C
NBCNBC began to grow during the 1990s,
launching Asian and European versions of the channel in 1995 and 1996
respectively.[13] In 1997, C
NBCNBC formed a strategic alliance with Dow
Jones, including content sharing with
Dow Jones NewswiresDow Jones Newswires and The Wall
Street Journal and the rebranding of the channel as "a service of NBC
and Dow Jones".[14] CNBC's international channels were then merged
into a 50-50 joint venture with their Dow Jones-owned rivals,
London-based EBN (European Business News) and Singapore-based ABN
(Asia Business News) in 1998,[15] while ratings grew on the U.S.
channel until the new millennium's dot-com bubble burst in 2000.[16]

Englewood Cliffs headquarters

The new millennium also brought changes to the network in 2003, moving
its world headquarters from 2200 Fletcher Avenue, Fort Lee to 900
Sylvan Avenue (Route 9W) in Englewood Cliffs, New Jersey, which
features completely digital video production and studios made by PDG
Ltd of
Beeston, NottinghamshireBeeston, Nottinghamshire and the FX Group of Ocoee, Florida.
NBCNBC Universal reacquired full control of loss-making C
NBCNBC Europe and
C
NBCNBC Asia from Dow Jones at the end of 2005. The licensing agreement
between Dow and C
NBCNBC U.S. remained intact, however.[17]
Today, C
NBCNBC provides business news programming from 4 a.m. to 7 p.m.,
Eastern Time, while broadcasting talk shows, investigative reports,
documentaries, infomercials, and other programs during the evening and
early morning. A rolling ticker provides real-time updates on share
prices on the NYSE, NASDAQ, and AMEX, as well as market indices, news
summaries, and weather updates by
NBCNBC meteorologists (prior to March
27, 2006, all of CNBC's weather reports were provided by AccuWeather).
A rotating top band of the screen rotates provides real-time updates
on index and commodity prices from world markets.
On October 13, 2014 - coincidentally the 11th anniversary of CNBC's
relocation to its current facilities in Englewood Cliffs, NJ - CNBC
switched to a full 16:9 letterbox presentation, in line with its Asian
and European siblings (see "On-air presentation" below for more
information). As of January 4, 2016, the network's
480i480i standard
definition feed now shows the same 16:9 HD feed on its 4:3 picture,
due to the application of the AFD #10 flag.
Programming[edit]
See also: Category:C
NBCNBC programs
Current shows[edit]
C
NBCNBC provides a variety of programs throughout the business day. Live
programming is broadcast on weekdays from 4 am until 7 pm
and provides reports on U.S. businesses, updates of stock market
indices and commodities prices, interviews with CEOs and business
leaders, and commentary from many investment professionals. The
following is the usual weekday "business day" (term used by C
NBCNBC hosts
and announcers) lineup (as of May 2017, all times Eastern):[18]

On September 17, 2007, the network has also run hourly
CNBC.comCNBC.com News
Now update segments during business day programming. These short
bulletins, which are around 30 seconds in length (similar to ESPN's
SportsCenterSportsCenter Right Now), air before the start of the network's
programs from
Squawk on the StreetSquawk on the Street through The Kudlow Report. The
CNBC.comCNBC.com News Now update segments were discontinued as of early 2010.
These bulletins were reintroduced in 2015 renamed C
NBCNBC News Update.
They are aired hourly, on the half-hour between 10:30 am and
4:30 pm. The bulletins are read by Sue Herera.
PrimetimePrimetime and weekend business programming[edit]
CNBC's breakout hit among its original series is Mad Money. Hosted by
money manager Jim Cramer, the hour-long show gives stock advice to
viewers who call to the program. The show also has a popular segment
called "The Lightning Round". In August 2007, Cramer's on-air tirade
about the weakening economy, which was seen during the "Stop Trading"
segment on Street Signs, received national attention and helped
galvanize widespread support for the
Federal Reserve BoardFederal Reserve Board to cut
interest rates.
On January 24, 2007, the network launched a long-anticipated monthly
newsmagazine called Business Nation, which is anchored by
award-winning journalist David Faber. Each edition of the program
covers three stories; a mixture of profiles, investigative pieces and
features. The format of the show is structured similarly to HBO's Real
Sports.[19]
Other special or weekend programming includes C
NBCNBC on Assignment (for
example, The Age of Wal-Mart), Cover to Cover, The
Suze OrmanSuze Orman Show and
On the Money.
DocumentariesDocumentaries featured as part of its C
NBCNBC Originals
slate have included Marijuana Inc: Inside America's Pot Industry
(2009),[20] Trash Inc: The Secret Life of Garbage (2010), Supermarkets
Inc: Inside a $500 Billion Money Machine (2011),[21] Customer
(Dis)Service (2012), UPS/FedEX: Inside the Package Wars (2012),[22]
and Love @ First Byte: The Secret Science of Online Dating (2012).[23]
In May 2010, C
NBCNBC announced that it would be adding business and
financial-themed movies to its Friday night lineup under the name
"C
NBCNBC Cinema."[24]
In the fall of 2011, C
NBCNBC began to brand its primetime lineup under
the title C
NBCNBC Smart. Continuing its focus on documentaries focusing
on business, C
NBCNBC marketed Smart as "the place where the who's who
comes to learn the what's what."[25]
C
NBCNBC Prime[edit]
On March 5, 2013, C
NBCNBC rebranded its primetime lineup once again as
C
NBCNBC Prime, a move first announced on January 7 of the same year.[26]
Hoping to attract a more mainstream audience, the Prime block
introduced business-themed reality series to the lineup with the
series premieres of
The Car Chasers and Treasure Detectives. CNBC
planned to launch at least eight new series through the Prime block
throughout 2013.[27] Among the original reality programs airing on
C
NBCNBC Prime include American Greed, Restaurant Startup, Blue Collar
Millionaires, Jay Leno's Garage, The Profit, West Texas Investors Club
and Secret Lives of the Super Rich.
In 2016, C
NBCNBC announced two new reality series including Cleveland
Hustles and a spin-off of The Profit titled The Partner.[28] In 2018,
C
NBCNBC announced other new series in development, such as BYOB: Be Your
Own Boss, Deadly Rich (a true crime series focusing on the wealthy),
Staten Island Hustle, a revival of former
NBCNBC game show Deal or No
Deal, as well as renewals for American Greed, Jay Leno's Garage, and
Secret Lives of the Super Rich.[29][30][31]
Non-business programming[edit]
C
NBCNBC has experimented with non-business programming during primetime
hours with a mixed record of success, including a talk show hosted by
Dennis Miller. The channel has at times rebroadcast several NBC
programs, including Late Night with Conan O'Brien, Deal or No Deal,
The Apprentice, The Apprentice: Martha Stewart, and 1 vs. 100. Until
2017, C
NBCNBC participated in USA Network's coverage of the Westminster
Kennel Club Dog Show due to conflicts with WWE Raw.[32]
C
NBCNBC has occasionally served as an overflow outlet for
NBCNBC Sports
programming; beginning in 2000, C
NBCNBC has carried portions of NBC's
coverage of the
Olympic GamesOlympic Games outside of business day hours. The
frequent delegation of curling coverage to C
NBCNBC during the 2010 Winter
Olympics helped the sport gain a cult following among the business
community.[33][34] In 2001, C
NBCNBC began a four-year deal to televise
events from the Senior PGA Tour, either live or tape delayed, with
early-round coverage broadcast on cable feeds of Pax. C
NBCNBC president
Bill Bolster stated that the decision was meant to help reduce CNBC's
reliance on paid programming on weekends. PGA Tour commissioner Tim
Finchem also felt that golf and business audiences were "extremely
compatible" with each other.[33]
Since the 2011-12 season, C
NBCNBC has shown coverage of the National
Hockey League's Stanley Cup Playoffs, produced as part of the NHL on
NBCNBC package.[35] C
NBCNBC has also participated in NBC's Championship
Sunday effort to broadcast all matches on the final day of the Premier
League soccer season.[36] In 2016, C
NBCNBC broadcast several
NASCARNASCAR races
(as part of the
NASCARNASCAR on
NBCNBC package) due to scheduling conflicts
with other
NBCUniversalNBCUniversal channels during the 2016 Summer Olympics.[37]
Former programming[edit]
Weekdays[edit]

See also: List of C
NBCNBC personalities
Much of CNBC's on-air talent has been with the network for some time:
Sue HereraSue Herera and Scott Cohn joined C
NBCNBC at its inception,[38][39] and
remain on the air co-hosting
Power LunchPower Lunch and as senior correspondent
respectively. Some personalities who joined C
NBCNBC from FNN in 1991,
such as
Bill Griffeth and Joe Kernen, are also still with the
channel.[40][41] The network has of late sought to increase the
profile of its on-air team with the launch of rival business channel
Fox Business NetworkFox Business Network – although CNBC's best known personality,
Closing BellClosing Bell host Maria Bartiromo,[42][43][44] made regular
appearances on other
NBCNBC News broadcasts such as The Today Show and
anchored the syndicated
Wall Street Journal ReportWall Street Journal Report before she left for
Fox Business Channel. Other C
NBCNBC hosts such as
Jim CramerJim Cramer have also
been used increasingly across NBC's output.
Ratings[edit]
There is a fairly clear long-term correlation between the performance
of global stock markets and the audience ratings of CNBC. The network
had a difficult time attracting viewers in the first half of the
decade, but has seen viewership increase from a 2005 bottom to record
highs in 2008, coinciding with the subprime mortgage crisis. CNBC
continues to possess the wealthiest audience (in terms of average
income) of any television channel in the United States.[45]
During the late 1990s and early 2000s, CNBC's ratings were increasing
sharply along with the stock market, often beating those of
CNNCNN during
market hours.[46] In 2000, daytime viewership of the network peaked at
343,000,[47] around the time the
Nasdaq CompositeNasdaq Composite crossed 5000.
However, when the dot-com bubble began to burst later that year,
CNBC's viewing figures declined in tandem. The network's ratings
steadily fell quarter after quarter, year after year, until bottoming
in Q1 2005, with an average viewership of 134,000 during the day.[48]
From the bottom, the network, along with the markets, rebounded
significantly – average daytime viewership (6 a.m. to 6 p.m.)
reached a 7-year high of 310,000 viewers in the first quarter of
2008.[45] Coinciding with the extreme market volatility of the ongoing
global economic crisis, ratings hit an all-time high of 416,000 in
Q3.[49] Although the figures remain considerably less than those
achieved by
Fox NewsFox News and
CNNCNN today, it has still had a 210% increase
in viewership since the beginning of 2005. Despite the viewership
slump at the turn of the decade, C
NBCNBC has remained extremely
profitable: average annual revenues top $510 million[50] while profits
for the network exceeded $333 million in 2007,[45] making C
NBCNBC a cash
cow for
NBCNBC Universal and its parent company, Comcast. C
NBCNBC is the
second most profitable of
NBCNBC Universal's thirteen cable channels in
the United States, behind only the USA Network.[45]
The network often sees large spikes in viewership on days of major
market moves. During the week of February 27, 2007, when the Dow Jones
Industrial Average had its seventh-largest loss ever, CNBC's
continuing coverage of events[51] resulted in its best ratings week
since the market crash after the September 11, 2001 terrorist attacks,
with Kudlow & Company, Mad Money, and Fast Money recording their
best ratings ever in the coveted 25-54 demographic.[52] When the
financial crisis wreaked havoc in the worldwide equity markets, CNBC
recorded some of the highest ratings in the network's two-decade
history. For the week ending September 19, 2008, the network averaged
502,000 viewers during the "business day" (defined by the network as 5
a.m. to 7 p.m.). During this week, Squawk Box, Closing Bell, Fast
Money,
Mad MoneyMad Money and Kudlow & Company recorded their best
viewership figures ever.[53] On September 29, 2008, when the markets
faced their worst single session performance since the crash of 1987,
C
NBCNBC saw its best ratings day ever, with an average 726,000 viewers
tuning into the network during the business day.[54]
While daytime viewership has rebounded from its 2005 lows, primetime
ratings remain weak relative to those of other news networks[55] and
C
NBCNBC continues to try and rejuvenate its evening lineup. Along with
developing new program formats such as Fast Money and Mad Money, the
network operates a "checkerboard" programming approach, airing various
genres of shows including documentaries, town-hall style discussions
and repeats of some
NBCNBC output.[56]
When discussing the network's ratings, C
NBCNBC management and press
releases regularly suggest that considerable viewership, particularly
during the daytime, is done "out of home" in places such as offices
and hotel rooms.[57][58] As this demographic is not covered by Nielsen
ratings, C
NBCNBC claims that the network's true viewership is
considerably higher than what is measured.[58]
On January 6, 2015, the Wall Street Journal reported that C
NBCNBC would
be partnering with Cogent Research to calculate the viewership of its
business day programming by surveying financial advisers and
investors. This change will help to provide a more accurate
measurement of the network's out-of-home viewership; Nielsen will
still be used to track the viewership of its entertainment
programming.[59]
On-air presentation[edit]

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Ticker[edit]
Main article: C
NBCNBC Ticker
The C
NBCNBC Ticker is a computer simulation of ticker tape shown on the
lower part of the screen during the network's live weekday business
programming and on weekends during replays of Options Action (a Friday
options trader's debate program following Fast Money that airs from
5:30 to 6:00 pm ET, with the same crew as Fast Money), from 6 to
6:30 am ET (albeit with the ticker hidden during the commercial
breaks), containing security and index symbols along with movements in
their value, updated every 20 minutes, despite being advertised as
"Real-Time".
Flippers[edit]
At the right of the screen above the ticker, three vertically stacked
"flippers", provides index and commodity prices (although during
commercial breaks, the flippers relocate to the top of the ticker in a
horizontal fashion to make room for the commercials themselves, which
in turn, grow to four, except during the 30 minutes to the opening and
closing bells, and during trading, where a bigger rectangular box,
covering part of the ticker, usually shows the current trading status
for the Dow Jones Industrial Average, and the fourth flipper is
replaced by the C
NBCNBC bug with the current time of the six different
time zones). On weekdays, the flippers are hidden during the
commercial break leading to, and including the last segment of Fast
Money and throughout Mad Money, as the latter show uses different
graphics which cover up the space (the three flippers however, remain
in the right atop the ticker during weekend 6 am ET replays of
Options Action).
Music[edit]

The music used from October 2003 to December 2005 was produced by 615
Music of Nashville, Tennessee. This music (though only edited versions
of the arrangements for Street Signs and Closing Bell) continues as of
February 2009 to be used by C
NBCNBC Europe, although C
NBCNBC Asia ceased
using it in March 2007. C
NBCNBC Europe continued also to use "CNBC
Anthem" (a.k.a. "Bold & Grand"), which was composed by Edd
Kalehoff and used by C
NBCNBC U.S. between 2000 and 2002. For its main
channel ident used until a relaunch on September 30, 2008, the anthem
was remixed, adding the
NBCNBC chimes to the music. However, it is still
used for its "Europe Update" segments during U.S. programming. The
current music package is composed by James Ryan of Rampage Music New
York, a company that has also created music for co-owned WNBC, also in
New York City. Ryan also composed the network's 2002 music package.
Willie Wilcox composed the themes for The Big Idea, Mad Money,
Conversations with
Michael EisnerMichael Eisner and currently Fast Money.[60]
Announcer[edit]
CNBC's main voice-over announcer during business-day programming is
Jim Birdsall, who also works for NFL Films, and was the narrator in
the commercials for pizza chain CiCi's Pizza.[61] In addition,
Birdsall is the main station announcer for KING-TV, the Tegna-owned
NBCNBC affiliate station in Seattle. The signature voice for C
NBCNBC Prime
is Brian Lee. Lee also covers business-day announcer duties when
Birdsall is absent.
The voice-over announcer for C
NBCNBC Europe is UK Based, Philip Banks.
2014 picture format change to 16:9[edit]
As previously mentioned, on October 13, 2014, C
NBCNBC switched to a full
16:9 letterbox picture, in line with its Asian and European siblings
(both of which did the same thing on March 31 of that same year). As a
result, both of the network's standard-definition and high-definition
feeds now show the same 16:9 format. C
NBCNBC also updated its graphics
package, replacing what had been used since March 1, 2010. The
"flippers", which appeared across the top of the screen from December
19, 2005 to October 10, 2014, have returned to a bug and were moved
back to the lower right of the screen. Its lower thirds are now the
same as C
NBCNBC Asia and C
NBCNBC Europe, the former updated its own graphics
package on February 9, 2015, with C
NBCNBC Europe following suit exactly a
month later (March 9, 2015). In breaking news mode, the background
color is changed from blue to red.
The graphics are designed by Sweden-based Magoo 3D studios.[62]
Partnerships[edit]
Dow Jones & Company[edit]
Since December 1997, the network has held a strategic alliance with
the publishing and financial information firm Dow Jones &
Company.[14] Under the agreement, C
NBCNBC has extensive access to the
journalism of such outlets as MarketWatch, The Wall Street Journal,
Dow Jones NewswiresDow Jones Newswires and Barron's, with their reporters and editorial
staff making frequent appearances on the channel. Some former CNBC
programs have included Dow Jones branding,[14] while the network
currently produces and syndicates the weekly Wall Street Journal
Report with Maria Bartiromo.[63] CNBC's current deal with Dow Jones
expired in 2012, and its continuation has been the subject of some
uncertainty following the 2007 acquisition of Dow by News Corporation,
parent company of rival financial network Fox Business until the
channel was spun off to
21st Century Fox21st Century Fox in 2013, which had been
started just two months prior and whose resources have been used to
build up Fox Business.[64]
News CorporationNews Corporation CEO
Rupert MurdochRupert Murdoch has
stated that the current agreement "covers actual news and access to
reporters on business news" only, and that Fox and Dow Jones are free
to cooperate on other issues.[64]
Other content partnerships[edit]
C
NBCNBC has also held a content deal with
The New York TimesThe New York Times since
January 2008, which has widely been seen as an attempt by both parties
to take on increased competition from News Corporation.[65][66] Under
the agreement, C
NBCNBC has access to the business coverage of the Times,
while video from
CNBC.comCNBC.com is featured on the Times' website.[65] The
station's video clips and other content are also distributed through
Yahoo! Finance[67] and, as of May 2008,
AOLAOL Money & Finance.[68]
The network's live market prices, economic data and other statistics
are largely provided by
Thomson ReutersThomson Reuters (
ReutersReuters and Thomson Financial
prior to their 2008 merger).[69] Since September 2006,[70] C
NBCNBC has
operated its own stock market index in conjunction with London's FTSE
Group. The FTSE C
NBCNBC Global 300 includes the fifteen largest companies
from each of the sectors of the
Industry Classification Benchmark as
well as the thirty largest companies from emerging markets.[70]
Calculated continuously from 9 p.m. through to 4:10 p.m. ET each
trading day,[70] the index is referenced throughout the network's live
programming, particularly on Worldwide Exchange.
The channel also maintains the "C
NBCNBC Investor Network", a series of
webcam connections to the trading rooms of various independent
financial institutions across the United States. The scheme was
launched on October 22, 2007 and allows participating traders and
strategists to appear on the network during the business day.[71]
On December 14, 2010, C
NBCNBC and CarryQuote announced a development and
marketing collaboration that resulted in the release of C
NBCNBC PRO, a
mobile and desktop financial application for individual investors.[72]
C
NBCNBC PRO provides its subscribers with real-time financial data from
more than 100 stock exchanges worldwide, plus C
NBCNBC news and streaming
video.[73]
International channels[edit]

Main article: List of C
NBCNBC channels
C
NBCNBC has operated international versions of the channel since 1995,
when C
NBCNBC Asia originally launched. C
NBCNBC Europe followed in 1996. On
December 9, 1997, Dow Jones & Company and
NBCNBC announced the merger
of their international business news channels. This resulted in a
merger of C
NBCNBC Europe with Dow Jones' European Business News, and
likewise of C
NBCNBC Asia with Asia Business News. From then (until
January 2006) the international C
NBCNBC services carried the tagline "A
Service of
NBCNBC (Universal) and Dow Jones" (or depending on other local
partners, a variation of this tagline). Correspondents from Dow Jones
Newswires contribute to the channels. On December 31, 2005, the sale
by Dow Jones of its interests in the international C
NBCNBC channels took
effect. On January 1, 2006, the "A Service of
NBCNBC Universal and Dow
Jones" tagline was removed from the international C
NBCNBC channels, in
line with this.
In 2007, C
NBCNBC Asia dropped the word "Asia" from its channel idents; on
September 30, 2008, C
NBCNBC Europe similarly dropped the word "Europe"
from its logo. This means the three major C
NBCNBC channels – U.S.,
Europe, and Asia – are all known on-screen as simply CNBC.
C
NBCNBC Europe is headquartered in London, and C
NBCNBC Asia is headquartered
in Singapore.
Besides C
NBCNBC Europe and C
NBCNBC Asia, the network also operates a number
of local business news channels in association with other companies.
These channels include Class C
NBCNBC in Italy,
CNBC-eCNBC-e in Turkey, CNBC
Arabiya in the UAE, Nikkei C
NBCNBC in Japan, CNBC-TV18, C
NBCNBC Awaaz and
C
NBCNBC Baazar(A special Gujarati Language channel) in India, CNBC
Pakistan in Pakistan and TVN C
NBCNBC in Poland.
C
NBCNBC Europe and C
NBCNBC Asia are rebranded in some parts of the world
with tickers containing local financial information. Examples include
C
NBCNBC Nordic, C
NBCNBC Singapore, C
NBCNBC Hong Kong and C
NBCNBC Australia (CNBC
Australia and
SingaporeSingapore also produce five-minute updates at
12:55 p.m., 5:55 p.m. and 9:55 p.m. for free-to-air
network, SBS TV).
In North America,
CNBC WorldCNBC World airs business programming from CNBC
Europe and C
NBCNBC Asia, as well as weekly magazine programs provided by
CNBC-TV18 and the United Nations.
In Central America and the Caribbean, C
NBCNBC Latin America retransmits
live programs from C
NBCNBC and C
NBCNBC World; it has no original
programming.
In Canada, C
NBCNBC can be seen with most of the programming identical to
the U.S. counterpart. However, due to Canadian programming rights, the
9 p.m. slot which had shown television programming in the past such as
Deal or No Deal, The Apprentice, 1 vs. 100 and Heads Up Poker, as well
as any and all
Olympic GamesOlympic Games coverage that the channel continues to
carry, are replaced by
CNBC WorldCNBC World programming. However, documentaries
are shown in Canada. This had the making of a major problem, as a
highlight episode of
The Apprentice 5 that aired April 23, 2006, was
assumed to not be available anywhere for Canadians due to these
blackouts. While the first airing at 9:00 p.m. ET was blacked
out, the second airing at midnight ET was accidentally shown.
Blackouts on episodes that originally air on
NBCNBC and Global are likely
to continue. However, occasionally, the television shows are shown and
are not blacked out, possibly due to a mistake in transmission.
C
NBCNBC Africa was launched on June 1, 2007.[74]. With roughly $600
million spent on advertising in
South AfricaSouth Africa alone, the network sees
great potential in grabbing a potential share of that pot. It has
bureaus in Kenya,
NigeriaNigeria and
South AfricaSouth Africa and produces nine hours of
local programming per business day.
The launch of the
Korean languageKorean language channel SBS-C
NBCNBC in January 2010
marked the fifteenth CNBC-branded channel worldwide.[75]
In January 10, 2016, C
NBCNBC and Trans Media announced a strategic
partnership that will see the creation of the Indonesian language
channel C
NBCNBC Indonesia.[76]

CNBC.com[edit]
CNBC.comCNBC.com is the companion website to the financial network. It was
launched in 1996 with minimal content, other than showing program
grids, host biographies and basic network images (on the internet,
business news then was handled by msnbc.com, which later became
NBCNews.com). The site gradually progressed alongside internet
technology, giving investors more useful information such as stock
quotes, news bulletins, in-depth programming information and a whole
host of other data.
In August 2001,
CNBC.comCNBC.com merged with MSN's Moneycentral.com, creating
"C
NBCNBC on MSN." This new partnership allowed the two parties to meet
two objectives:

During this period, the editorial content on the
CNBC.comCNBC.com site was
controlled by Microsoft Corporation.
CNBC.comCNBC.com officially ended its
relationship with
MSNMSN in mid-November 2006.[77]
CNBC.comCNBC.com was relaunched on December 4, 2006. The website provides new
online tools for investors and better integration of the website with
daytime programming. Some of the new features include:

exclusive online interviews (the first being with Chicago Fed
President Michael Moskow)
live market updates from C
NBCNBC personalities three times per day during
the trading day (discontinuing the "Market in a Minute" updates in
June 2007)
a streaming desktop ticker, real-time data and the network's
"tick-by-tick" charts (for major indices)
themed blogs by various correspondents (i.e., "Tech Check" with tech
reporter Jim Goldman)
unedited, full-length interviews from C
NBCNBC specials or other on-air
interviews
free video of recent on-air segments, interviews, features etc.
an exclusive "CNBC.com" set built at CNBC's U.S. headquarters from
which the market update segments (among other things) are taped
blogging from on-air personalities about the various "goings-on"
within the network
an original show to air exclusively online with Maria Bartiromo, Bill
Griffeth and
Joe Kernen (yet to debut)[78]
top-of-the-hour summary of business news entitled
CNBC.comCNBC.com News Now
which is also seen during the trading day on C
NBCNBC TV.
original special reports including their annual 'America's Top States
for Business'[79] special and 2012's 'Fiscal Cliff: America's Looming
Economic Crisis'[80]

Content on the new website is edited 24 hours a day during the
business week. C
NBCNBC U.S. updates the content from 6 a.m. to 7 p.m. ET,
C
NBCNBC Asia then takes over from 7 p.m. to 2 a.m., and C
NBCNBC Europe
handles the remaining four hours.
In August 2012,
CNBC.comCNBC.com attracted 6.9 million unique visitors,
according to comScore Media Metrix. Its iPad app recorded 547,000
unique visitors and its iPhone app attracted 551,000 unique
visitors.[81]
CNBCplus[edit]

CNBC's current control room

CNBC's SNG

"CNBCplus"[82] was a subscription-based service (similar to the
now-defunct
CNNCNN Pipeline) which allowed users to have 24-hour,
commercial-free access to three individual C
NBCNBC feeds – C
NBCNBC U.S.,
C
NBCNBC Europe and C
NBCNBC Asia – along with access to an archive of over
100,000 VOD clips, updated with up to 200 clips daily. It also offered
a search feature allowing the user to find video clips using keywords.
The CNBCplus service was replaced by C
NBCNBC PRO.
C
NBCNBC Pro[edit]
On December 14, 2010, C
NBCNBC and CarryQuote announced a development and
marketing collaboration that resulted in the release of C
NBCNBC PRO, a
mobile and desktop financial application for individual investors.[72]
C
NBCNBC Pro provides its subscribers with real-time financial data from
more than 100 stock exchanges worldwide, plus C
NBCNBC news and streaming
video.[73] For the introductory price of $24.99 per month, or $269 per
year, a user can access this information from his or her computer or
BlackBerry, with access from iPhone, iPad, and Android to follow in
2011.[83] In December 2010, C
NBCNBC migrated its 16,000 users of CNBCplus
to C
NBCNBC PRO.
High definition[edit]

C
NBCNBC HD showing the additional green sidebar (right) showing
additional market statistics, while the main show appears on the left.
This format was used from its launch on October 10, 2007 through
October 10, 2014. The screenshot above was taken during Closing Bell
on April 9, 2014.

C
NBCNBC HD (formerly C
NBCNBC HD+) is a
1080i1080i high-definition enhanced
simulcast of CNBC, that was launched on October 10, 2007. The channel
used a modified screen format during trading-day programming, which
shifted the existing 4:3 feed to the left of the screen to add a
sidebar on the right side of the screen (which contained additional
market statistics and a window showing video content from CNBC.com,
whose audio was carried on SAP until 2011, when the service seemed to
be discontinued; silent video promos for upcoming and primetime
programming were aired in the window), and a wider version of the
ticker.
PrimetimePrimetime programming is shown in full-screen 16:9 and usually
produced in HD.
On May 30, 2012, the right sidebar graphic was changed to show
headlines (business news and otherwise), upcoming corporate earnings
releases, upcoming economy data, easier-to-read charts, market stats
and what's coming up on the program that is being aired. On May 7,
2013, the C
NBCNBC HD ticker grew in size to match its standard-definition
counterpart. The five "flippers" on the top were dropped to four, with
the fourth one (on the upper right-hand corner of the screen)
displaying the times of day in each global time zone (Eastern,
Central, Pacific, London, Dubai, Singapore). On July 25, 2013, the
right sidebar graphic was changed again, this time to show slightly
larger displays (including charts).
On October 13, 2014, C
NBCNBC HD was relaunched, due to the aforementioned
network-wide switch to a full-screen 16:9 presentation. The sidebar
graphic was permanently removed as well (having started with Mad Money
on August 4 of the same year and before that, during commercial
breaks), which in turn, led to all other live shows being presented in
full-screen 16:9 and therefore, eliminating the enhanced format
altogether.
DirecTVDirecTV was the first provider to introduce C
NBCNBC HD, with various
others eventually taking suit (all of the providers have the HD feed
as of the Oct. 13, 2014 redesign).[84]
Airport "stores" or "bureaus"[edit]

C
NBCNBC holds stores (can be called bureaus) called "C
NBCNBC News" in many
airports across the United States. Since 2001, C
NBCNBC has been in a
licensing arrangement with The Paradies Shops to open these
stores,[85] which sell limited C
NBCNBC merchandise, along with
newspapers, magazines and a small selection of snacks and drinks.
Locations include:

C
NBCNBC has been criticized for allegedly amplifying bull and bear
markets, particularly in the run-up to the
Dot-com bubbleDot-com bubble and the
subprime crisis.[88][89] In response to these criticisms, C
NBCNBC anchors
have pointed to the size of the market and noted that influencing it
is "a little out of our reach."[88]
Jon StewartJon Stewart on Comedy Central's
The Daily ShowThe Daily Show has been a vocal critic
of C
NBCNBC and some of its personalities, beginning after comments were
made by Rick Santelli.[90][91] Despite the lack of direct comments by
the network, several personalities have defended their predictions and
comments.[92][93]
C
NBCNBC was accused by the Obama administration of "cable chatter"—the
excessive and sometimes brutal discussion on a particular topic, often
one-sided.[94][95]
Jim Cramer's stock picks on his C
NBCNBC show
Mad MoneyMad Money were found by
Barron's magazine in 2007 to have underperformed the S&P 500 stock
index over the previous two years. Barron's stated that "his picks
haven't beaten the market. Over the past two years, viewers holding
Cramer's stocks would be up 12% while the Dow rose 22% and the S&P
500 16%." C
NBCNBC disputed the magazine's findings.[96]
C
NBCNBC was criticized for restricting public access to the third
Republican Presidential Debate aired on October 28, 2015, by refusing
to temporarily suspend their
TV EverywhereTV Everywhere authentication system to
allow all viewers to stream the event.[97] The network also received
bipartisan criticism for its performance hosting the debate. Along
with a poorly planned format (at one point when asked how it was
determined who would follow up,
Becky QuickBecky Quick admitted there was no
method other than the moderators' discretion), the hosts were accused
of being snarky with the candidates, asking insulting or pointless
questions, using incorrect or unchecked facts, and inserting
themselves into the debate rather than simply moderating.[98] Host
John Harwood received the brunt of the criticism for his line of
questioning (for example, he started the debate by asking Donald Trump
if his campaign was a comic book and later compared his ideas to a
bird flying away) and use of incorrect facts (he used incorrect
numbers when discussing Marco Rubio's tax plan, which Rubio had to
correct him on and even pointed out that Harwood had recently written
an article on the same topic and had to correct it then as well).[99]
Some deemed C
NBCNBC as the main "loser" of debate for allowing the
candidates to unify against them and for solidifying claims of
anti-conservative bias from the mainstream media.[100] Citing the need
to prevent a repeat of the event, the Republican National Committee
revoked tentative plans for a future debate on
NBCNBC itself with NBC
News, and the network did not carry any Republican debates during the
2016 primary campaign.[101]

AFL on NBC
Baseball Night in America
Bowling on NBC
CFL on NBC
College Basketball on NBC
Gillette Cavalcade of Sports
Hambletonian
The 'Lights
MLB Game of the Week
MLB on NBC
Major League Baseball: An Inside Look
MLS on NBC
NBA on NBC
NBA Showtime
NBCNBC College Football Game of the Week
Sportsworld