Clicks and impressions

What is sabotage and how to prevent it

We understand that a third party may generate invalid activity on your ads without your knowledge or permission. This can be done in two ways:

Manually: the party generates the activity himself, or encourages others to do so

Automatically: the party uses some sort of automated process, such as a click bot

Because this kind of activity doesn't reflect genuine user interest in the ads, we’re constantly improving our detection systems to identify these patterns and filter them as invalid. Learn more about how Google prevents invalid activity.