CUSTOMER Magazine Lauds CallidusCloud With 2015 CRM Excellence Award

DUBLIN, CA, May 5, 2015 — Callidus Software Inc., a global leader in cloud-based sales, marketing, learning and customer experience solutions, announced that CUSTOMER magazine has named CallidusCloud’s SURVE by Clicktools voice of the customer solution, as the winner of its 2015 CRM Excellence Award.

“The 2015 CRM Excellence Award winners are industry leaders in CRM products and services who have demonstrated a commitment to their customers and clients. All of the winners have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain customers,” said Rich Tehrani, CEO, TMC.

The awards were chosen on the basis of the product or service’s ability to help extend and expand the customer relationship to become all-encompassing, covering the entire enterprise and the entire customer lifecycle.

“This prestigious award underscores the importance of customer feedback within the Lead to Money process,” said Giles House, SVP and chief marketing officer, CallidusCloud. “Customer experience is routinely sited as the top priority for CEOs, yet few are able to translate that into action. By aligning survey results with incentives, you can promote the customer experience agenda company-wide, improve satisfaction and drive more revenue.”

SURVE by Clicktools is the premier voice of the customer solution that enables the collection, and analysis of customer feedback throughout the buying cycle. As part of the Lead to Money suite, feedback can be used as a source of leads, drive coaching and development plans and be connected to incentives plans to improve customer experience, leading to higher retention and greater opportunities for cross-sell and upsell.

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About CallidusCloud
Callidus Software Inc. CALD, -0.81% doing business as CallidusCloud(R), is the global leader in cloud based sales, marketing, learning and customer experience solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster. Over 3,500 leading organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.

About Samantha Lang

Samantha Lang is Marketing Communications Manager for Clicktools, A CallidusCloud company. Since joining the company in 2012, she has rallied around the brand promise to help companies transform feedback into action to drive improvements. Samantha has contributed to B2B software marketing teams for more than 15 years, specializing in messaging, branding, content creation, and social media. She holds a BA in English from Fordham University and an MFA in Creative Writing from American University.