LinkLog: The Real Life Social Network v2

So my name is Paul Adams and I work in the UX team at Google. Iʼm the user research lead for social, and work on things like Buzz and YouTube. I spend a lot of my time doing research with people on how they use social media. I sit down with people, and have them map out their social network for me, and we look at how they use tools like email, Facebook, Twitter, their phone, and so on. One of the things we talk about is the differences between their social network online, and their social network ofﬂine. Today, Iʼm going to talk about some of the things weʼve learned over the past few years, what it means for the future of the web, and some tips for design. Before I get down into some detail about social networks, I want to start by telling you a story from our research.