Its annoying to me that they release a 3 minute video for a fund raising effort yet "nearly" every single starwars promo video released web first since the Disney takeover has been exactly 1 minute long. I miss the good ole days when marketing people didn't think that every single person on the planet would only have a 1 minute attention span. I mean how good were the prequels webisodes? Each of them were about 5 minutes and they were and still are excellent. Now that there is a rule book for marketing on the web, content is calculated and empty.