EDITOR’S NOTE: Many non-profit organizations find value in promoting their cause using silicone wristbands. Silicone wristbands can be customized in all sorts of colors and designs and make a bold statement whenever they are worn. Not only are these wristbands stylish, but they serve as conversation starters as well, helping to further raise awareness.

Los Angeles-based mom, Trisha Gum, today has launched a new website to promote vaccinations for children called Parents for Vaccinations. The website was created to generate a pro-vaccination lifestyle and make it easy for that lifestyle choice to be instantly recognizable.

Years ago parents could depend on herd immunity to protect young children and people of all ages who suffer from health conditions leading to immunodeficiency. With the increasing number of parents who choose to delay vaccinating their children, or skip vaccination altogether, that general reliability is no longer the case.

“As a mom of two small children, I knew all the typical safety questions parents ask whenever their kids meet up for a play-date or visit an unfamiliar home: Is there a pool, and is it fenced or covered? Do you smoke? Do you have a dog?” states Gum. “Recently it dawned on me there was a new safety question to ask; and with this wristband, the answer is easily answered.”

Approaching this important vaccination question is made easier, in fact, even eliminated with the Parents for Vaccinations lifestyle wristband. The bright orange silicone wristband on children’s wrists alerts everyone that the child’s parents believe in vaccinations. The wristbands are available in six sizes from toddler – adult and are $3.95 with family-pack discounts available.

Like herd immunity, the vaccination process is a numbers game. The goal of Parents for Vaccinations is to band together and change the conversation across the country. The brand is launching the hashtag #raiseyourwrist to be used on Facebook, Instagram, and Twitter to create a sense of community for the movement.

A portion of the Parents for Vaccinations wristband proceeds will benefit nonprofit organizations that provide education and outreach for vaccinations nationwide.