Due September 4th, 2018 -
Veggies as carb replacements are the new fad amongst health-conscious families and individuals, and Green Giant® Veggie Swap-Ins make cooking and eating healthy even easier. In 2016, Green Giant® launched Riced Veggies and Veggie Tots. Riced Veggies are 100% vegetables - seasoning and sauce free - perfect for use in entrees or as side dishes. With 85% fewer calories than traditional pasta, it’s a great swap in for rice or other starchy entrees and sides. Veggie Tots are filled with sweet potato, broccoli, corn, or cauliflower making them a great alternative to tater tots & french fries. There is one full serving of vegetables in each portion with no artificial flavors or preservatives. They were also voted Product of the Year in 2018 by the Consumer Survey of Product Innovation!

This project has two distinct products and missions. Videos submissions should focus on EITHER Riced Veggies OR Veggie Tots, but not both in the same video. You are encouraged to submit separate videos for both products.

Green Giant RICED VEGGIES

Green Giant Riced Veggies are frozen, seasoning-free riced vegetables that are aiming to make healthy eating for Millennials easier than ever. Late day at the office? Riced Veggies are an easy, healthy, under twenty-minute meal. Trying to lose inches on the waistline? Swap out traditional rice and carbs with delicious riced veggies! Busy college student “studying” for exams but also trying placate the parents by promising to eat some vegetables and not just another box of mac and cheese for dinner? Make the riced veggies with lemon with a little bit of butter, and you have a veggie-infused version of your favorite carbs!

Your mission is to produce a :15-:30 video showcasing the Green Giant® Riced Veggies product line, and 3-5 still images/screencaps from your finished video. Videos can be witty, serious, lighthearted -- They want to see your creativity!

Green Giant VEGGIE TOTS

Green Giant Veggie Tots are frozen vegetables aiming to make healthy eating for Millennials easier than ever. Dedicated mom just trying to make sure your kids eat some vegetables, but they refuse to eat anything that even resembles them? Veggie Tots are a delicious and fun alternative to swap-in for less healthy sides. Making your family a typical weekday evening meal but not quite sure what to serve as your vegetable side dish? Throw some Veggie Tots in the oven, and 20 minutes later you’ll have a treat that every member of the family will enjoy!

Your mission is to produce a :15-:30 video showcasing the Green Giant® Veggie Tots product line, and 3-5 still images/screencaps from your finished video. Videos can be witty, serious, lighthearted -- they want to see your creativity!

Green Giant loved your submissions on their last project so much, they want to see how creative you can be with their Veggie Tots or Riced Veggies! 🌱Channel your green thumb because there is $30k 💰 up for grabs! Click to find out more.