India has a new avatar. It is no longer just a back-office for software development by a pool of talented engineers or a hub for business processing outsourcing. India is fast becoming the darling for global investors, as hot new startups spring up across the nation, writes Vasudha Badri-Paul.

It all began with IT companies such as Infosys, Wipro, and ITC, rendering India a software development hub, where programmers coded and made software products for a global range of customers. Talent was widely available, with India producing 1.5 million engineering professionals every year.

Market conditions are now ripe in India for start-ups. The middle-class has rapidly expanded, smartphone usage is cheap and ubiquitous, the educated masses are hooked to the Internet, and the population is young (more than 50% of India’s population is below the age of 25 and more than 65% below the age of 35).

Start-ups are making products and services to cater to the demands of a bold new generation of Indians. Some 302 million Indians were using the Internet at the end of 2014, 42% more than the year 2013, according to the “Internet and Mobile Association of India.”

Investors are also attracted to the untapped potential of India, whose population is 1.2 billion. However, critics point to India’s poor telecommunications infrastructure, the potholed roads, a slow postal-delivery systems, and largely cash-based economy as drawbacks to progress.

However, this does not seem to be detracting investors. Industry observers say that the increasing number of exits and high valuations are giving confidence to investors.

Instrumental in attracting investment into India is current Prime Minister Narendra Modi. The “Make in India” campaign aims to promote India as a prime location for global manufacturing. His government is reaching out internationally with digital campaigns, road shows for potential investors, reduction of red-tape, and hand-holding of foreign parties through the process of setting up shop in India.

Alibaba, the Chinese e-commerce giant, raised a record $25 billion in its IPO in 2014. Now, global investors are recognizing opportunities in India – rushing in with ferocity previously unseen.

A young entrepreneur in India.

Amazon’s $2 billion bet on India’s tiny e-commerce market made waves in mid-2014, a challenge to the local rival Flipkart. Uber plans to invest $400 million in India, to expand its presence into new cities and hire aggressively.

Japan’s SoftBank Corp., one of Alibaba’s earliest backers, invested more than $800 million into online retailer Snapdeal.com and Olacabs. Tiger Global, Sequoia SoftBank, SAIF, Lightbox VC, and smaller players like 500 startups, and Blume Ventures have each committed funds to the country over the past year.

India-focused Helion Venture recently announced its fourth fund worth $300 million, which includes investment in India’s Housing.com, TaxiForSure, and Komli. Helion is consistent in targeting early to mid-stage tech startups in India. According to Helion’s Sanjeev Aggarwal, “The quality of entrepreneurs has raised.”

India based investors are also plentiful. PremjiInvest, an investment firm owned by Azim Premji, chairman of software giant Wipro, has built a portfolio of approximately $16 billion. Infosys co-founder, Narayana Murthy, set up Catamaran Ventures in 2010 with a portfolio of $96.2 Million. In February 2015, Indian billionaire, Ratan Tata joined Kalaari Capital, a venture capital fund, as an investment advisor.

E-commerce and transportation continue to be investor darlings, but areas like classifieds, digital wallet, and food have started generating interest.

The value of many budding companies have skyrocketed, with Indian e-commerce company Flipkart now worth $11 billion, following a December investment of $700 million from U.S. investment firm Tiger Global Management and Singaporean sovereign-wealth fund GIC.

Snapdeal.com is valued at $2 billion; Web-based taxi-booking service Ola, a page out of Uber, is valued at $1 billion. None have realized a profit as yet.

CarDekho has attracted another $50 million. NewsHunt raised $40 million in Series C funding, CaratLane was funded $31 million. Practo and CarTrade each have raised $30 million. Pepperfry has raised $15 million, FabFurnish is looking to raise $50 million and UrbanLadder’s funding is $50 million.

ZapStitch, a cloud data integration platform, announced that it has raised $2 million pre-series A funding, led by Helion Venture Partners and Orios Venture Partners. The list continues.

To-date, 2015 has seen $2.36 billion in funding, more than three times the figure for the first four months of 2014 ($716 million), according to estimates by VC funding tracking firm Tracxn!

It is eagerly watched as to how much investment will pour into Indian ventures by the end of 2015.

Written by

Vasudha Badri-Paul lives in San Jose, Calif. She is a marketing professional, currently working at NewzSocial. Her interests include writing, nature, yoga, martial arts, and dance. She is actively involved with The Indus Entrepreneurs and Women In Technology International.