Responsys to Deliver E-Mail Campaigns for Bluefly

Responsys Inc., a provider of interactive marketing services based in Palo Alto, Ca., said today that online retailer Bluefly Inc. will use its Responsys Interact platform to deliver personalized e-mail campaigns.

Bluefly, a retailer of designer fashions and furniture based in New York, said it will use the Responsys platform to deliver personalized news about fashion trends, special promotions, product arrival notifications and previews of designer merchandise to its customers.

The Responsys Interact is a Web-based platform that lets marketers personalize their e-mail messages in a number of ways and lets them include customized Web pages, multimedia documents, pre-filled response forms and customized URLs.

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