Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan.

The Augmented Reality Music Festivals were created using Sony’s proprietary 3D augmented reality technology, called ‘SmartAR’ where they created original AR videos with four best-selling local rock groups. Activated off typical band tour posters in key locations, Sony also setup Headphone trial stations so that anyone interested in joining in, could, while trialling Sony headphones. Very cool.