Apple TV: Now more than a hobby?

Apple Inc. CEO Tim Cook has famously said that TV set top boxes are more of a "hobby" for the electronics giant than a real product. But a series of moves recently suggest that Apple TV is about to become more important.

Apple added an Apple TV section to its Apple store, promoting it as a full product line alongside Macs, iPads, iPods, and iPhones.

Apple TV previously didn't have its own section on the store, but was instead tucked away in Apple's shrinking iPod section. The Apple TV section also has new dedicated accessories, Community Q&A and certified refurbished subsections.

The move comes as Cupertino-based Apple works on a new version of Apple TV that will integrate new content, such as apps.