Priyamani launches personal app

National Film Award recipient Priyamani has come out with her own mobile application, and says it will make it easier for her to connect with her fans.

Priyamani launched the Priya Mani Official App in collaboration with New York-based tech firm EscapeX.

"I am really excited to be associated with EscapeX to launch my app. It feels great to have my own platform as it makes it easier for me to connect with my fans and get closer to them," Priyamani said in a statement.

"Fans are always going out of their way and doing so much, be it my birthday or any festival or occasion or most of the time nothing at all and there couldn't be a better way than connecting with them personally and giving them access to my world," she added.

The actress, known for hits like MANA OORI RAMAYANAM, YAMADONGA, MALAIKOTTAI and THIRAKKATHA, is really excited to be able to invite some lucky fans to meet me personally to hang out with me for a day.

"We are glad to have enabled Priyamani to have her own platform in the mobile environment where she controls engagement, reach, content and monetisation," said Shamik Talukder, Chief Business Officer of EscapeX.