BVL Perfume Re-design

Perfume Bottle and Package Re-designIn the process, I went through two different takes to re-design the current BVL perfume.

The shape of a bottle is to evoke intimate, sensuality when in contact with the user, as the current one is angular and cumbersome. Furthermore, in both redesigns the emphasis was to analyze and represent the feel of the scent - it is fresh, cool with a masculine twist, yet deep and warm near the end. The typography and shapes reflect the Roman - Greek brand roots.