You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them...just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

"Always be yourself, let your personality shine and to love yourself. Most importantly, I also like to remind that there are so many people in the world working against us, that’s okay. Turn their negativity into energy you can use to fuel your growth and strength."- Leah Stanley

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We're Sock It to Me, and we make awesome things you can wear that bring out your colorful confidence. Since 2004 we’ve been busy coming up with bold socks and underwear that laugh defiantly at the world’s expectations, first on knee high socks, then crew socks, kids socks, underwear, no-shows, and who knows what’s next? With over 300 designs, you’re about to meet the one that unleashes your inner awesome. Are you ready?