Pitbull, and it's not even close, IMO. It makes me sad that I like Dr. Pepper, because I don't want them to see their bottom line and assume their advertising and marketing is good, but OTOH I'm not going to stop drinking it.

It's no contest for me. Pitbull has always just annoyed me and I've seen that commercial so many times now that I want him to overdose on Dr. Pepper. The Nelly commercial/song/promo by ESPN isn't that bad to me and the few times I have seen it only lasted what seemed like a few seconds in a transition to commercials. In conclusion, Pit Bull sucks.

Now it's time for a one of a kind. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time. Let's have a real good time.

Inifiniti is doing this too... ads comparing the G series to the 3 series. Where both drivers are just douchebags, they throw snow at each other, cut each other off, and in one instance the inifiniti driver makes a giant snowball that destroys the BMW. I don't get it at all. Your neighbor drives a BMW? get your kid to pelt him with snowballs!

My dad has a saying: "Our customers are idiots! If you're an idiot, you can be one of our customers too!" It's truly astounding how many commercials fit that profile.

And yes, the HTC commercial with the two smug, extremely slappable bitch-women is the worst of the whole football season. At least the Dr Pepper commercial is mutable. I still have to look at the horrible smug faces of those awful people even with the sound off.

A marketing campaign that immediately alienates an entire gender and then proceeds to alienate anyone in the remaining gender who has a triple digit I.Q.?

"Are you a man that likes garbage "B" action movies?... Then you'll love this product! If not?... Fuck off!"

I say it's a toss up between the Nelly and Pitull songs. Both make me want to throw something at the tv. It's only going to get worse... I don't see the likes of Immortal Technique getting any air time in the future.

It's because the main consumers of diet soft drinks are women according to their market research team. They found that men shy away from diet drinks as they are not "macho enough". So, they decided to create an ad that is completely obvious (so obvious that it's a joke) in it's attempt to capture more of a male market.

By being so obviously sexist, it's generated a huge amount of attention, even among women. Supposedly 40% of their new consumer base is now women.

On that topic, I've never heard anyone say "the only thing that could make this game better is overtime". No, if M is down by eight with four seconds left, I'm hoping we score, get the two and ND fumbles the return and we win it on special teams. You'll never hear a fan say that the game would be better with overtime.

I was under the assumption he wasn't a fan of either team, he just didn't want the football to end. As in, if the game kept going, he had a good reason to go home to his wife a little later. So I get what he means.

Upon further review, I think you're wrong on both counts here. He's wearing the same jersey as one of the teams, and is sitting with a woman at the bar (although maybe that's some sort of scandal of its own...). Please now excuse me as I try to figure out what went so horribly wrong in my life that I'm sitting here dissecting BWW's terrible commercials, and exposing the rest of the board to this embed.

someone with the morals to cheat on his wife would not have a problem being in a sports bar after the sports have ended and therefore would not have any need to plead for the sprinkler guy to cause overtime.

my other beef with this game is that the endzone clearly reads "DETROIT" while the little graphic on the screen reads Detroit then St. Louis. everyone knows that in graphic form, the home team is always the second team shown. i am not sure how they did not catch this and change it.

Could there be anything blander and more shamefully soulless than those Pitbull lyrics? If he spent more than 30 seconds coming up with that song, he spent too much time. He might as well have "Let's go and do some stuff, let's go and do some stuff."

I'll say Pitbull. They're both guilty of one of the deadly sins of douchbaggery: Wearing sunglasses indoors/at night. As Larry David once said, "Only 2 kinds of people wear sunglasses indoors, blind people and assholes." So Pitbull gets the nod because he really committed to it and wore them the whole commercial.

I agree. I started noticing them after the first few times I saw the commercial. Now it is all I can notice and they annoy me quite a bit. However, I think the other girl is pretty cute so it evens me out.

Yeah, I saw that one a few times over the weekend and it was just embarrassing. It's bad enough for a team that arrogant to miss the playoffs, but then to show up over and over during the games with that crappy commercial is downright embarrassing.

While the Nelly thing is definitely not the best music out there, that whole segment kind of got... nostalgic for me as the bowl season went on. They played highlights of all the wild and crazy moments from the first bowls all the way to the recent ones and so I can't really hate it anymore. It reminds me of the fun times I had watching bowl games instead of being with family or hanging out with friends.

Am I the only one who can't stand those 'here we go' commercials? That's a stupid thing to say if you're riding a roller coaster populated by zombies on the moon, much less about to drink pies flavored tonic water in your living room. Also, fuck pitbull.

glad i wasn't the only one deeply disturbed by the pitbull ad. it is easily the most annoying ad i have ever heard/seen. it's so bad that when it comes on i pause the dvr, i wait for my wife to come by, i say "hey babe check this out" then I crank up the volume and start it up again. every single time. some bizaare sado/masochistic ritual i'm driven to by pitbull, his hideous, gingivitis ridden silver teeth, the cheesy sluts under the overpass faking excitement over dr. pepper, and such winning lines like "now it's time for a one of a kind taste," and my personal favorite "heeeeeey mommy vamos a disfrutar la viiiida!" which means "hey babe we're going to enjoy life" with his awful dance moves...

I look at it like this - Nelly's tune was at least mellow enough that I could tune it out while I was on this site watching and commenting, and at least it was the transitional music in and out of commercial and it didn't last long enough to get all that annoying, but it was around just long enough to seem overplayed. The Dr. Pepper commercial was just straight up fingers-on-chalkboard grating to me.

I'm not a huge NFL fan, but that dance BJ Raji did in last year's playoffs was the most epically hilarious thing I've ever seen on a football field. State Farm is going to get a ton of mileage out of that commercial, even if it's a year late. And yeah, the expression on his face in that commercial was like, "you need to take this shit seriously, son." Classic.

Nelly's is worse, because it's not even a real commercial and thus has no reason to exist. And while each viewing seems to make the Pitbull video seem more tragic and less hilarious, the melody itself isn't that bad and there's something merciful in keeping the lyrical creativity to a minimum. "The Champ" would benefit from similar restraint.

I had never even heard of Pitbull until I saw this commercial. In fact, when I first saw the commercial I thought he was a fake entertainer just for the commercial. Come to find out unfortunately he's a real dude.