Asking $17.5 million in 2011, the 6,600-square-foot Spanish-style home is going on the market for $26.5 million

Kym Gold, co-founder of designer jeans brand True Religion, is listing her roughly 6,600-square-foot Malibu, Calif., home for the third time—and for the highest price.

The five-bedroom, six-bathroom Spanish-style home is expected to list for $26.5 million with Amy Alcini and Cormac O’Herlihy of Sotheby’s International Realty in Malibu. In late 2011 it was listed for $17.5 million with another brokerage and taken off the market in...