And the Oscar goes to..

I had the distinct pleasure of seeing Tom Sherak, President of the Academy of Motion Picture Arts & Sciences speak to a private audience at the Ringling College of Art + Design in Sarasota last night. Beyond the fascinating Hollywood stories about this year’s Oscar presentation, he reminded the audience of something important, “Oscar” is a brand and one of the most recognized brands worldwide. It has endured for more than eighty years and continues to thrive.

We at Next-Mark look at brand strategy on a daily basis. Ultimately, we strive to assist clients create, build and sustain their brands through every economic, social and cultural cycle. Will your brand thrive? Let us know how we can help.

Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.