Buscar destino de viaje

2011-05-15

Maldives participated in the Emirates Holidays World 2011

The
Maldives Marketing & Public Relations Corporation (MMPRC)
accepted the invitation to participate in the annual brochure launch
of Emirates Holidays as a destination of Emirates Airline. Emirates
Holidays, the tour operating arm of the Emirates Airline organized
the event which took place at the Event Center of InterContinental
Hotel Dubai Festival from 29th April to 1st May 2011.

The
event provides an
ideal platform for consumers
and travel agents to gain in-depth knowledge of the destinations
showcased in Emirates Holidays brochure and familiarize with their
staffs.

Maldives presentation was entitled “Maldives, Unique in the world!” and
was presented to over 200 agents by Mr.Mohamed
Adam, deputy Director and Mr. Simon Hawkins, Managing Director of
MMPRC alongside 30 other parties presenting their destinations
including Mauritius, France, UK and Seychelles.

Throughout
the event certain
issues became abundantly clear to the MMPRC such as that many in the
region are not aware of the closeness of the Maldives and the
frequency of flights, the fact that the Maldives too are Muslim and
therefore understand their halal food requirements and religious
preferences. The appeal of the high standard of accommodation and
equipment on the resorts and the huge investment in the product was
highlighted by the audience. The safety of the destination for
families with the space and privacy that other destinations can only
dream of was their most sort after requirement.

Above
all, what cannot be underestimated is the ease of visiting the
Maldives in terms of the non visa requirements. This without doubt is
a major attraction and a key factor to grow new business!!

The
feedback was that the wealthy in this region love high brand status
and this does not come much higher than the Maldives! – Truly
“Unique in the world”.