Producer K.S.Rama Rao said, " This is 45th film in our Creative Commercials banner. Film is formally launched with Pooja Ceremony today. Shoot will be launched on the auspicious day of Vijayadasami. Work of the film started today. Director is currently in Music sittings, Dialogue Writer is busy in penning dialogues for the film. Our entire team is actively involved in film's work. Film was launched today at 8:20 am. Doing a film with Sai Dharam Tej makes me feel like working with a youngster from our own family. It is Sai Dharam Tej who made this film happen. I earlier produced 'Vasu' film with Director Karunakaran. When Sai listened to story narrated by Karunakaran to him, He liked it and wanted me to Produce the film. I thank Sai Dharam Tej for making me part of this project. Our Director Karunakaran who made films with Kalyan Babu is known for Pure Love Stories. All of his films carry a pleasant feel with pure, sincere love. I am happy and confident that in our combination,this film will be a very good musical love story. Music sittings are going on. Under the supervision of Director Karunakaran, Music Director Gopi Sundar gave two superb tunes. I am confident that our Director Karunakaran will make a very beautiful film. There will be no problem in making side as I am very capable and gutsy Producer who can provide everything our Director needs. Our Director's favourite I.Andrew will handle the camera. Karunakaran worked for several films with Dialogue Writer Darling Swamy. Perfect team has been set and I am very confident that we will deliver one more Super Hit film in our banner."

Director A.Karunakaram said, " I am very excited to work with Teju. This is a complete love story. This will be a colourful romantic family entertainer with lots of fun filled, jolly moments."

Hero Sai Dharam Tej said, " From the last one year, Me and Rama Rao garu are trying to work for a film. But, we couldn't find proper story. You will get the story which is meant for you. I didn't knew that Karunakaran gari's story is meant for me. Finally it all happened and brought us together. I knew Karunakaran garu from my childhood. He was like an uncle for me. I enjoyed a lot while he narrated the script and I am looking forward for the shooting part. I am sure that I will enjoy working for this film very much. I am happy to work with my young, dynamic, energetic producer K.S.Rama Rao garu. He made great films. He is still maintaining the same standards in making films with our young generation too. I am very confident that we can give him a very good film."

Anupama Parameswaran will be seen as female lead with Sai Dharam Tej in this film. Gopi Sundar C.S. is composing the music.