JOYCE KICKS OFF THE AUTUMN/WINTER 2012 SEASON WITH A NEW LOOK AND EXCITING PROGRAMME FOR ITS LOYAL CUSTOMERS

8 月 22 日 2012

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To kick off the Autumn/Winter 2012 season, JOYCE unveils a chic new look for its loyal customers, which is based on one of fashion’s most iconic combinations, black and white.

Continuining its efforts to offer customers only the best and most exclusive in fashion, JOYCE has once again collaborated with renowned fashion designers on collectable items. The retailer has enlisted eight brands to create a set of limited edition clutches designed around JOYCE's new look. These must-have styles are not for individual sale, and are made exclusively for JOYCE cardholders and loyal customers.

The programme will launch in Hong Kong from 22nd August 2012 to 9th September 2012. Participating designers for Hong Kong include: Alexander Wang, Dries Van Noten, Etro, Marni, Mihara Yasuhiro, Rick Owens, Thom Browne and Toga. Each designer has incorporated their signature style into each design with highlights including Alexander Wang’s white leather pouch and Dries Van Noten’s print from his antique collections. Etro has printed their iconic paisley on their clutch, while Marni and Rick Owens have chosen geometric checks or shapes. Mihara Yasuhiro has opted for his iconic camouflage print which is given a cool punk twist by adding a Union Jack flag. Thom Browne’s simple style is decorated with stripes. To round off the collection is Toga’s new print for this season.

Customers who spend a minimum of HKD $15,000 net or more on any new arrivals will receive a clutch of their choice or can enter the lucky draw to win a host of exciting prizes including JOYCE's newly launched gift cards, special offers and much more. Raise the stakes and spend HK $138,000 net to receive a complete set of all eight designs or hedge your bets in the lucky draw. This offer is available at all JOYCE and selected affiliated shops in Hong Kong. (excluding Hugo Boss, Lane Crawford, JOYCE Beauty and On Pedder).