A Social Mistake:
DiGiorno Apologizes After Accidentally Making Light of Ray Rice Domestic Violence Situation on Twitter

When the person responsible for DiGiorno Pizza’s social media account hopped on Twitter yesterday, he/she saw the hashtag “#WhyIStayed” trending and decided to tweet the following:

And he/she did so before checking the context on the hashtag.

After a video of Ray Rice punching his then-fiancee Janay Palmer surfaced on Monday, Sept. 8, thousands of women took to Twitter to share their own personal stories of domestic violence. They used the hashtag as a means to protect Janay from critics who had questioned why she would go on to marry the former Baltimore Ravens running back (the NFL team terminated him upon viewing the awful footage).

Naturally, hundreds of people immediately bashed DiGiorno for its careless mistake. Realizing what they had done, everyone’s (former?) favorite pizza account issued the following tweet:

A million apologies. Did not read what the hashtag was about before posting.