Campbell announces intent to retire as Visit Estes Park president and CEO

Special to the Trail-Gazette

Posted:
11/15/2013 06:47:21 AM MST

Peggy Campbell

Visit Estes Park president and CEO Peggy Campbell today announced her intent to retire effective June 2014 at the organizations' board of directors meeting.

As the first president and CEO for the Estes Park Local Marketing District, dba Visit Estes Park, Campbell has led the organization for more than four years. She was named to the position after five years with the then Estes Park Convention and Visitors Bureau (CVB). As part of the original CVB's start-up team, Campbell began her destination marketing career as the business analyst and project manager for the first CVB website and then went on to become the CVB's stakeholder sales and services manager. Prior to the CVB, Campbell held various corporate leadership positions in fields such as financial services, database marketing, technology, and operations.

"I am exceedingly grateful to have the opportunity to lead such a critically important function for the Estes Park community. Driving economic growth through tourism marketing is the most interesting, challenging, and rewarding work I have ever done. I'm very proud of my team and the organizations successes and accomplishments over the last four years. Whomever the Board chooses as my successor, the bright, talented and dedicated team we have in place is definitely up to the challenge of taking the organization to the next level." Campbell continued, "As always, I am fully committed to the organization and look forward to continuing our work over the next several months. On a personal note though, I am excited to be able to retire and experience whatever that next adventure may be.

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"On behalf of the LMD's board of directors, I would like to recognize Peggy for her leadership, dedication, significant accomplishments, and her passion for excellence. Her commitment to the Estes Valley and its residents is beyond compare. She has been a driving force in building an outstanding destination marketing organization for the Estes Park community," said Bill Almond, Visit Estes Park's chairman of the board.

Working closely with the Visit Estes Park board of directors, Campbell will be responsible for implementing a board-approved succession plan and ensuring a smooth transition for her successor. In addition to her regular responsibilities, Campbell will also continue to focus on tourism recovery marketing and funding efforts.

Visit Estes Park, the name under which the Estes Park Local Marketing District operates, is the official Destination Marketing Organization for Estes Park, Colorado. A DMAI (Destination Marketing Association International) accredited DMO, Visit Estes Park's mission is to drive tourism and year round economic growth by attracting visitors to the area through effective and efficient destination marketing.

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