Sample Work

Deloitte Canada | TMT Predicts

Deloitte’s annual TMT predictions reveal the technology, media and telecommunications trends that will be making an impact in the next 12 months. Our goal was to get people's attention, and encourage them to check out the report.

Featured by SlideShare as “what’s hot” for four days running, the presentation received a 56% year-over-year increase in views, and a 94% year-over-year increase in downloads of the report.

We created 10 videos in French and English — and three more for the US market —for use on YouTube, in digital CRM, in dealerships and on the Certified Service website (CDs Jinnean Barnard/John Alabaszowski).

Camp Oochigeas | Evening of Summer Dreams fundraising

Camp Oochigeas is a camp for kids with cancer. For its biennial fundraising gala materials, we created a direct and digital fundraising campaign that presented Ooch as the One Place where kids with cancer can just be kids.

Photo Album for Attendees

General Motors of Canada | Safe and Sure

This digital, social, print, and experiential CRM program included free child car seat installation workshops at Chevrolet dealerships for parents and caregivers, no matter what type of vehicle they drove (non-GM makes were welcome).

It taught caregivers about child car seat safety via a series of 4 online videos, created awareness of Chevrolet vehicles’ safety features, generated goodwill, and got customers into the leads funnel.

Safe and Sure Video

Safe and Sure at the Auto Show

Poster

The campaign also included a website for booking workshop attendance and an accompanying social media campaign for Twitter and Facebook.

General Motors of Canada | Owner Centre

The GM Canada Owner Centre provides relevant, useful content for owners of four brands of GM vehicles – from lifestyle and brand-related feature articles to auto care and loyalty offers – along with tools such as owner’s manuals and maintenance schedules. A large database of owners, targeted by brand, receives regular emails driving them to the site, which also gets significant traffic through organic search.

The site is clean, simple, and easily navigated. And informative: Ever wonder what the difference is between an SUV and a crossover? Or how winter tires work? It's all here...

General Motors of Canada | Truck Launch DM

We let truck owners know about the benefits of the all-new GMC Canyon and Chevrolet Colorado to generate excitement prior to the vehicles’ launch.

The double-sided Colorado piece shown here plays up the two sides of every truck owner —the “work-hard play-hard” side, looking for payload and hauling capacity, and the “everyday” side, seeking comfort and connectivity.

The pieces included a purchase offer, and variable copy for current Chevrolet truck owners and “conquest” targets.