Ferry Plaza Farmer's Market

With over 100 farmers and 30 artisan vendors setting up every week, you will find yourself immersed in a cornucopia of the freshest fruit, produce, baked goods, cheeses and prepared foods in town.

History of the Embarcadero

Originally known as the Barbary Coast, the Downtown Waterfront District has a rich history that dates from the Gold Rush, a rough-and-tumble era that ignited when gold was discovered in California during the 1840's. From April to December 1849, more than 700 vessels steamed through the Golden Gate filled with fortune seekers hoping to strike it rich. Many of these ships were beached in their berths and converted to warehouses, offices and saloons, the first commercial enterprises near where Embarcadero Center now stands..