Bangalore, the Silicon Valley of Asia, the youngest metropolitan, is known for many things, its beautiful weather, the varied cultures, the lifestyle, the list goes on… Now, there is one more addition to this list, Advertising!

Ad agencies in Bangalore have become so popular over the past decade that almost every global agency is setting up a branch in Bangalore today. These agencies specialize in catering to a spectrum of clients varying from IT to Hospitality, Restaurants to Distilleries. And the works coming out of these creative boutiques are mesmerizing.
The success story of these ad agencies in Bangalore goes to the sheer interest in advertising and the passion to innovate. Over the years, many ad agencies in Bangalore have received heaps of accolades and appreciations from the advertising industry from across the world. Few of the agencies are top revenue generating agencies in the world.
P(x) is one such advertising agency in Bangalore and in just 5 years, we have proved our metal time and again. With 30 awards in our bag, we are one of the highest award winning medium size ad agencies in Bangalore and have been doing this consistently in awards like Big Bang and Pepper.

It is our desire to create brands that has driven us to such fame. In just three years, we have worked with few organisations which are the industry leaders in their respective forte. Our signature touch of innovation in every work that we send out has brought us fame and respect from our clients, advertising industries and the general public. We strive towards achieving this time and again and have never failed in delivering only the best.
We as an agency will grow along the industry and will see advertising industry in Bangalore shine in all its glory and be a part of said glory.

What’s the most resilient parasite? A bacteria? A virus? An intestinal worm?

An idea. Resilient, highly contagious. Once an idea has taken hold in the brain, it’s almost impossible to eradicate. A person can cover it up, ignore it but it stays there. Information is forgotten. But an idea fully formed and understood; that sticks in there, somewhere.

This opening statement of the movie ‘Inception’ reminds me of the first lessons my advertising guru taught me. We are always trying to play with these so called ‘ideas’ in branding or communication. ‘Inception’ is all about that game. Good brands are created out of these inceptions of ideas in the minds of their customers.

We have all heard of many successful businesses falling down from their high and might, just because of some really remarkable innovative marketing and advertising tactics of their new competitors and their own failed attempts in trying to keep up.

While a ‘rags-to-riches’ story inspires others, the fall of the big one, takes up the space for gossip news in business articles.

While we certainly would not be digressing from the topic but tell you a little business secret if your trademark has not being doing too well lately.

To re-introduce the brand with a complete new look and give them maximum exposure.

Solution:

Being the second sparkling wine manufacturer in India, it still failed to create a big impact in the market. So, in order to give them a new standpoint, we did their branding to match their product. India being full of youths and their freedom of expression, we tried to depict the same expression in branding with the faces of youths and their expression; connecting the product with the youth and penetrating the youth market.