New Byte: Digitas LBi Appoints New Creative Director

Digitas LBi today announced the hiring of Morgan Carroll as EVP and executive creative officer of its Chicago and San Francisco offices. A 20-year digital marketing veteran, Carroll was a founding member of Saatchi & Saatchi's Darwin Digital agency.

Carroll joins Digitas from Deutsch NYC, where he was EVP and group creative director. During his tenure there, he directed campaigns for DIRECTV, IKEA, Kodak, Microsoft, and Unilever. Most recently he played a role in the creation of Go Daddy's "Perfect Match" Super Bowl commercial.

A unit of Publicis Groupe, Digitas LBi has some 6,000 employees in 40 offices globally.

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