New adidas work from RIOT. This time mapping the entire Boston Marathon course onto Google Streetview and adding an overlay with landmarks and some handy hints from miCoach, more Greg McMillan and last years winner Salina Kosgei. This is the first iteration, look out for some updates and additional functionality over the coming weeks as well as the launch of a London Marathon version which will include some competition/treasure hunt style activity.

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This site was created to let me (Darren Richardson) post news, views, rants and my findings as a Exec Creative in the creative agency world, I hope to update the site as much as possible with news and inspirational links.

This is a personal blog and statements here are my personal beliefs and opinions and are not reflective of my place of employment.