The city of Naples was founded during the late 1880s. Throughout the 1870s and 1880s, magazine and newspaper stories telling of the area's mild climate and abundant fish and game likened it to the sunny Italian peninsula. The name Naples caught on when promoters described the bay as "surpassing the bay in Naples, Italy".

Fast forward to our present day, the city's population is approximately 21,000 and surges in high season to approximately 322,000 according to the 2015 census. Naples is one of the wealthiest cities in the United States, with the sixth highest per capita income in America and the second highest proportion of millionaires per capita in the US. Real estate is among the most expensive in the country, with houses for sale in excess of $70 million.

Naples is ranked the happiest, healthiest city in America (source: Today.com), over 10 miles of pristine sugar-white sand beaches and voted one of the top 10 best beaches in Florida (source: Travel Channel),top U.S. city for future job growth (source: Forbes Magazine), and golf capital of the world boasting over 80 championship-level golf courses.

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