Hi, I'm Rory and I'm a marketeer

The desire to be innovative is my greatest motivation. I love using data to reach people in creative ways. In my career I’ve worked on some amazing, award-winning, multi-channel campaigns.

Currently, I’m Head of Performance at the Hut Group, driving the digital strategy for some of the biggest online brands in the world and helping to drive huge revenue growth and record profits.

Before that, I headed a team of world-class data scientists and commercial analysts, torturing data until it gave away all of it’s secrets. I’m an expert in marketing measurement and attribution. I love to learn. I hate looking backwards.

I like chatting about marketing, data and innovation over a double espresso.

On My Blog

Earlier today, Google announced that they would be rolling out a free data-driven attribution modelling tool to their customers. Here, I take a look at what Google Attribution says about Google’s vision and the future of their advertising business.

Since the advent of the internet, people have been using it to shill their wares. But how did the unique methods of advertising online pop-up? How was the amazing technology behind programmatic advertising develop and how did the likes of Google and Facebook become such behemoths in the world of online advertising? These are the topics we’ll be looking at in part one of a two-part piece on the history of advertising on the internet.

The Carlsberg Beer Pump on Brick Lane must be seen as a viral marketing success. But there is something which has played on my mind: how is it legal for a company to give out free beer to passersby? How do they stop violent scenes occuring and how do they stop children drinking it – if they even need to.