B2B Marketers

66% of B2B marketers indicate that delivering relevant content to a segmented subscriber base is an area where they are working to improve. – BtoB Research Insights: A Better Understanding of Email Marketing in 2011 (free download)

The inbox of the typical corporate email user is an area of almost constant activity, where non-targeted messages are quickly discarded.

B2B marketers work with the Harland Clarke Digital team to ensure that their marketing campaigns aren’t getting lost in the clutter.