Do Likes and follows help rank a real estate website or any website? Do the number of these signals help in SEO? Matt Cutts reveals how Google ranks Facebook and Twitter pages just like any other page on the Internet and it’s a lot closer to traditional SEO than any social signals. http://solutionsbydave.com Links from outside the domain help rank the pages of Facebook and other social websites. Likes, follows, etc. really have no bearing on ranking of those pages.