People consume information in so many different ways. One method has been gaining steam a lot over the past few years: the podcast. In fact, as of 2015, more than a third of Americans had listened to a podcast, and the country is on pace to exceed four billion podcast episodes downloaded by the end of the year.

We’re pleased to announce we’re joining the podcasting world with the debut of our first episode of the INKcast. Hosted by INKers Joey and Kim, we’ll take a look at some topics that are on the minds of PR, marketing and advertising professionals, utilizing both our own experiences and lessons we’ve learned along the way.

Our first episode focuses on an event near and dear to our hearts here in Austin: SXSW. The annual conference continues to see a growing number of attendees every year, as people from across the globe travel to check out the unique convergence of original music, independent films, and emerging technologies. This episode features tips on making the most out of your time at the event, as well as some of our most memorable moments and what we’re looking forward to this year.

Like what you hear? Got a question for the show? Want to make sure we cover something in a later episode? Feel free to shoot us a message on Facebook or Twitter.