Latin America is one of the most active regions in social media and Bolivia is a good example. Bolivians use social media for various purposes: personal, commercial and mostly political. They use social media to express their views and ideas, rationally and passionately. Political and social actors also know the power of social media and have extended their arguments and views to new platforms. The conversation and political debate is no longer in traditional media but in the social web.

*Alberto Souviron is currently working for Lloyd’s Register as its social media strategist. He was also Interactive and Social Media Editor for the BBC World Service, playing a proactive role in coordinating the editorial content for 26 Language Services to enable the BBC to offer a truly, global interactive output and strength in its social media presence in all languages.