The Los Altos store is one of approximately 100 Trek Bicycle dealers that host the ride nationwide.

“It’s the biggest event we have all year,” said Dave Prion, the store’s general manager. “It’s for a great cause, and I do get people who will stop me at the grocery store, for instance, and thank me for doing it.”

Prion noted that the local event typically draws 200 or more cyclists and raises approximately $6,000 annually. The store has placed fifth (out of 100) in fund-raising and attendance each year. This year’s riding fee, the bulk of the funds contributed to the cause, is $30 per cyclist.

The Los Altos ride is unique in that it features a 50-mile ride, in addition to the 10- and 25-mile routes typically offered by other participating Trek dealers. Detailed maps of the three routes are available on the store’s website.

Prion said it’s common to see riders display the names of breast cancer survivors and victims on participants’ racing jerseys.

“This is not just about raising money,” he said. “It’s about the camaraderie. … This is about bringing people together.”

The day includes a complimentary lunch provided by Tom’s Depot, a raffle with prizes donated by The Bicycle Outfitters’ vendors and Loyola Corners’ merchants Allied Auto Works and Los Altos Health & Fitness.

To register and for more information, visit bicycleoutfitter.com.

For more information on the Breast Cancer Research Foundation, visit bcrfcure.org.

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