Editors

Ever wonder what it’s like for the dudes who have to drive those Google camera cars around? I think it’s a little something like this…

On the other side of the Atlantic, to promote the UK band Editors’s new album, Sony has produce a new streetview hack, where you have to browse around London to discover hidden things :

This is how it works: a cleverly hacked version of Google Street View allows users to preview tracks from the album in the areas of London that inspired them. As well as being able to move around as you would in the normal Google Street View, there are red arrows to find in nine different London locations (one for each track of the album) that each point to a location off the road – click it to find custom panoramic photographs of the band, shot at night by photographer James Royall.