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There was once a time not so long ago when the general internet user was very wary of using e-commerce sites and buying things online. As security has improved and new platforms have been released, this has all changed. In Australia alone, web-based electronic commerce is worth tens of billions of dollars per annum, making it one of the fastest growing sectors of the consumer economy!

To take advantage of this much-changed commercial landscape, many back-end e-commerce solutions have been developed. As more and more businesses are now maintaining active websites, it is essential that e-commerce solutions are developed that are convenient, reliable, secure, and transparent to the end user. With this firmly in mind, Magento was released to the public in 2008 as an open source e-commerce platform.

The Benefits of Using Magento

If you run an online business, or even a traditional business with an active website that requires a shopfront, you’ve likely heard of Magento. Many web hosting companies offer Magento as part of their higher-end packages, which means that almost anyone can reap the benefits of using a Magento-powered site. Consider the following advantages of Magento:

Flexible and scalable: Perhaps one of the biggest reasons to use Magento as an e-commerce solution is the scalability of the platform. Magento can service a wide range of businesses, including huge retailers with millions of dollars’ worth of online sales on a yearly basis, and small boutique retailers that are just starting out. This means that an initial investment in the Magento platform will not be wasted, as it is a platform that can grow with your business.

Developers and resources: Because Magento is an open-source platform, it has a huge developer following. It also means that any bugs can be identified and ironed out very quickly due to the large number of developers with a vested interest in keeping Magento error- Also, if you are looking for a Magento developer in Melbourne, you can rely on the fact that the platform is well-regarded in the developer community and well-supported. The fact that it is an open-source software also makes it more secure and much more affordable than commercial and proprietary offerings in this area.

Integration: If you run a WordPress-based site, for example, you can take advantage of the large number of integrations that Magento offers as standard. Popular platforms, such as PayPal, MailChimp, Zendesk, and others all integrate with Magento, making it a hugely flexible and versatile solution for any retail-based website.

Take Your Website to the Next Level

Magento offers business owners with a website an opportunity to grow their customer base and their profits in a convenient, scalable, and flexible way. Being an open-source software, it is more secure, more affordable, and better supported by the developer community than many other e-commerce solutions. An investment in the Magento platform will ensure that it grows with your site and your brand.