Katerina Zolotareva is Marketing and Customer Success Manager at TheTool. She loves writing about App Marketing and Mobile Growth and helping app developers promote their apps! 🙂
Overlooking the predictions made for upcoming 2017 and the recent updates that the 2 dominating app stores have presented, the key trends in App Marketing that we...

Galina Divakova is the CMO at Clickky, a full stack marketing platform for mobile publishers and advertisers. She is an experienced mobile marketing manager with a great passion for all the things tech. Galina is always in a search for new trends and solutions that might bring new opportunities in the rapidly evolving mobile industry.
An App...

Are your users uninstalling your app? Have you ever thought that maybe you’re sending out too many notifications, your in-app messages are too distracting, you’re invading privacy without asking, or maybe your design is a bit too complicated? These are some of the questions you should be asking yourself as you analyze app...

An app name is like the icing on a cake. If it’s smooth and delicious, it will be chosen and eaten. If it’s moldy and hard, it will be ignored and thrown away. You want your eaters (you’re potential users) to choose your cake among all the others in app store search results, and one of the ways they will find and choose you is...

Ranking high in the App Store is a challenge many of you face. And no matter how hard we try, figuring out Apple’s algorithm continues to be a never ending search. Sure, Apple has made several efforts to improve its system to help indie developers, but nonetheless, it hasn’t been very successful.
Since 65 percent of downloads come directly...

Kamal Shah is Senior Sales Support and Blog Writer at Waypedia. He has been with the company since it was open and focused on helping developers to find reliable ways to promote their apps. Kamal is also in sales training and has been representing Waypedia in growing Asian markets like India, Pakistan and China. Today he shares with us insights...

Kamal Shah is Senior Sales Support and Blog Writer at Waypedia. He has been with the company since it was open and focused on helping developers to find reliable ways to promote their apps. Kamal is also in sales training and has been representing Waypedia in growing Asian markets like India, Pakistan and China. Today he shares with us insights...

If you’re familiar with App Store Optimisation (ASO), then you probably know that refining your storefront in the app store is crucial for converting “explorers” (those browsing your page in the app store) into users. In order to have a successful storefront it’s important to a/b test your app store page elements...

Nataliia Kharchenko is a Marketing Copywriter at Cleveroad, a mobile and web development company that focuses on helping startups, small, and medium businesses create competitive and successful software. Being a part of the Cleveroad marketing team for already 5 years, she has been among those who forged customer relations via content marketing...

In her former role as “VP – Global Revenue Delivery, Performance Advertising” at InMobi, Innu Nevatia was responsible for managing the global revenue delivery team on the advertiser side of the business. She was also directly responsible for establishing, growing and managing end-to-end relationships for the largest strategic clients in...