News & Events

Komen Knoxville Streams Live Tweets on Lamar’s Digital Billboards to Promote Race for the Cure

October is Breast Cancer Awareness month, and the Komen Foundation is using technology and social media in an innovative campaign to promote its Race for the Cure in Knoxville, TN. It’s easy to get involved – all it takes is a tweet. People can show support for a loved one affected by breast cancer by tweeting their name with the hashtag #knoxRFTC, and it will appear on Lamar Advertising Company’s digital billboards throughout Knoxville.

Watch this segment that aired on WBIR to learn more about the campaign.

OOH was #everywhereUR at the 10th Annual Advertising Week

In anticipation of the 10th Annual Advertising Week in New York on September 23-27, the Outdoor Advertising Association of America (OAAA) and its members launched an out-of-home campaign to spotlight the power of the medium, especially its influential relationship with social media.

For the next 10 days Milwaukee’s highways will become an art gallery. A new city-wide project will explore the billboard as a venue for something more prestigious than a law firm or fast food ad as 18 street-side signs are taken over by local artists. Lamar Advertising Company is donating digital billboard space in Milwaukee to support the project.