A promotional effort created by the City and supported by the Rancho Cordova Chamber of Commerce, the Barrel District is an attempt to unite these craft beverage manufacturers and brand Rancho Cordova as a distinct destination for beer and spirits.

Until recently, Tower Cafe in Sacramento was one of the only food options west of 16th Street on Broadway, with some of the most well-known establishments east of the intersection, including Willie’s Hamburgers, Los Jarritos and Pancake Circus. The west end of Broadway heading toward Sacramento River, while not completely devoid of restaurants, was largely an industrial hub.

Jeff Musser was an artistic child who went on to graduate from the Art Institute of Chicago in 2000 with his bachelor’s degree in graphic design. He then spent two years at an ad agency in Chicago managing creative for McDonald’s Happy Meals. Despite a respectable salary, Musser was anything but happy.