Jason Wu for Target Puts Milu in the Spotlight

February 5 isn’t just Super Bowl Sunday. It’s also the day that Target makes the Jason Wu for Target capsule collection available. Set your alarm clocks for midnight and let the mayhem begin?

Announced back in October, the date is finally upon us. Every fashion magazine that we’ve picked up this month has a blurb about the release date, so it’s definitely getting the media coverage.

But we wonder if the coverage is because of the excitement surrounding a new Target collection, or anticipation for Jason Wu.

Certainly anyone who’s a fan of FLOTUS’ style is giddy. And if you’ve been watching Wu’s work, this will be a holiday to remember. For everyone else, it’s a chance to get to know the young designer.

In addition to the media coverage, promotions of the collection have focused on Wu’s muse, Milu the cat, which stars in the collection’s billboard and in the video above. The collection even has a hashtag, #JasonWuforTarget. Did the others?