This drama tells the story of the fashion boom in Korea during the 70's.

Fashion 70's focused on the lives of four young people, from their childhood during the Korean War, to their careers and love lives within the booming fashion world of the seventies. When Joon Hee was young, she befriends a little girl called Kang Hee, this two girls always get into trouble because of Kang Hee's greedy mother. At the same time, Joon Hee also makes friends with two boys, Dong Young, the son of a military general and Jang Bin.

But when North Korean forces invade their town, both girls are separated from their parents and Joon Hee's mother is killed in an explosion. Believing his daughter to have died, Joon Hee's father adopts Kang Hee and raises her as his own daughter. Joon Hee is discovered at an orphanage by Kang Hee's mother, and is also adopted. The trauma of the events causes Joon Hee to block out her childhood memories and she grows up on a small island as Doe Mi, unaware of her true identity.

Years pass and their paths cross again, with complicated and destructive results. Doe Mi dreams of becoming a fashion designer, and petty criminal Jang Bin helps her move to Seoul to chase her dream. In the process he falls in love with her, but his feelings are unrequited...

Lee Yo Won (Deo-mi) will be a Korean's Coco Chanel, one who is outstanding and ingenious in the fashion field.

Ju Jin Mo will play the son of the Secretary of Defense and the man who will helps Deo-mi to rise higher in the fashion world.

Kim Min Jeong will play Go Joon-hui, the Elsa Schiaparelli in this drama. She lives as Go Joon-hui (Deo-mi's real name), after Deo-mi is lost and her whereabouts unknown.

Cheon Jeong Myung will play Jang Bin, a laid-back guy who has no desire in the world and lives his life as a man of freedom.

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