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MarketResearchReports.Biz announces the addition of a new report to its vast repository of research studies. The report is titled “Mens Personal Care - US - October 2015 ”.

Albany, NY -- (SBWIRE) -- 10/09/2015 -- The mens personal care market has remained relatively flat, with the biggest gains seen in the skincare segment, which is now beginning to stabilize. Looking forward, strong haircare sales will be the biggest driver in the market due to product launches among popular mens brands as well as mens increasing participation in the segment, helping the market to overcome a struggling shaving products/aftershave segment. Brands can benefit by focusing on products that help to simplify personal care routines, as well as by using spokespeople whom everyday men can relate to.

The issues
Market stabilizes after strong gains in 2014
Figure 1: Total US sales and fan chart forecast of mens personal care market, at current prices, 2010-20
Brands challenged by product launches, increased competition
Figure 2: Share of new product launches of mens personal care products, by segment, 2015*
Men focus on functional staples, report lower use of discretionary items
Figure 3: Men using personal care products any (net)*, July 2015
The opportunities
Address top appearance issues based on lifestage
Figure 4: Men experiencing appearance-related issues, by age, July 2015
Stress simplicity through easy-to-use products, convenience in retailing
Figure 5: Interest in retail innovations, July 2015
Men most influenced by those in personal lives, seek spokespeople they can relate to
Figure 6: Men interested in various types of spokespeople, July 2015
What it means

Historic and projected sales performance of mens personal care
Figure 7: Total US sales and fan chart forecast of mens personal care market, at current prices, 2010-20
Figure 8: Total US sales and forecast of mens personal care market, at current prices, 2010-20

Market dominated by top two companies due to recognizable mens brand names
Online retailers, brands with multiple products catch the attention of male consumers
Mens skincare and shaving products lose steam
Market to see more convenience in product application and shopping process

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