How Kevin Thompson started their logo design journey

Company name

Shop ENV

Overview

I'm an attorney that specializes in working with entrepreneurs. I've had the good fortune of working with a great client in Seattle that built the exciting software behind shopenv.com (site is not up). I'm very competitive and I enjoy working with entrepreneurs. The technology behind shopenv.com is nothing short of amazing and I'm hopeful it'll prove to be a great business opportunity for our users.

I'm passionate about my family and I enjoy physically challenging adventures. The brand image behind shopenv.com needs to be consistent with my character, which is synonymous with integrity, healthy appetite for risk, adventure and competitive spirit.

Tell us a bit about who you are and the people you reach

The site will allow users to build and host up to 10 ecommerce stores for free i.e. a subscriber will create a marketplace ("mall") and populate their mall with 10 stores. They can click a few boxes and select our pre-made template stores and be selling within minutes. We will provide 1.5 million products to sell and offer drop shipping capabilities....they just need to sell and they earn the difference between the wholesale and retail price. We make money via transaction fees and subscription fees for premium service.

We are targeting people that are looking to earn some cash. It's a business opportunity. The logo needs to convey trust and simplicity. There's zero risk for the users and we provide an amazing back office support.

We're looking for early adopters, creative people and a tech savvy crowd. I've attached images from our competitor's landing pages. They all offer elegant logos. The logo needs to communicate elegance and simplicity. It needs to be approachable, not too loud.

Requirements

Have fun! There are no requirements. I would like for a logo that would be easily convertible to work as profile images on social media channels i.e. Shopify's "S" (see attached image) I want to go with either a sharp blue or a sharp green. See this site for the kind of blue I'm talking about: http://www.lawofficekt.com/.

We need a very professional logo and maybe a few banner versions here is sizes needed: