Taylor Swift Is ‘Overhauling Her Image’ Before Next Album Drops

Like the look of Red? In love with that bleach-blond bob? Welp, time to brace yourself for something brand new — Taylor Swift is doing something completely new before her next album drops, according to reports.

Us Weeklysays that big, drastic changes are in the future for Swift, whose new single is rumored to drop this Friday. So, expect shifts in sound, look and feel — those snake videos are just the beginning.

"The single is very different. It goes from very soft, to hard, to soft again," a source told the site. "Taylor is overhauling her image."

"It doesn't sound like anything she's done before," a second source said. "It's a little unusual. She plays around with new sounds each album cycle, but this one in particular stands out."