At the time of writing, the petition ‘Drop Myleene Klass as the face of Littlewoods’ is currently just under halfway to its target of 6754 signatures on Change.org, claiming that Myleene’s comments about ‘mansion tax’ were not in keeping with the brand.

“The representative of your brand, Myleene Klass has demonstrated unacceptable conduct and spoken unacceptably publicly in such appalling economic times. We, the British public, call upon you to make you position regarding the words of Myleene Klass clear, and end your business relationship with her as the face of your brand.”