Facebook Paper Rumored To Be The Company’s Answer To Flipboard

We’re sure many mobile users are familiar with Flipboard, an app that basically acts like a magazine as it helps users curate news and stories that they might be interested in. Google attempted to compete with Google Currents, and now word on the street is that Facebook could be looking to launch something similar as well with a service called Facebook Paper. At this point in time it is unclear if Facebook intends for Paper to be a mobile app or a website, but basically the concept behind it, if the reports are to be believed, is meant to mimic how content would look like as if it were printed on paper back in the days when digital content was not available.

Naturally Facebook has declined to comment on the rumor, but the reports (via re/code) are claiming that Chris Cox, Facebook’s VP of Product, will be the one leading the company’s efforts, with the team behind the News Feed helping with the creation as well. Assuming this is true, it will be interesting to see if Facebook’s efforts at a magazine-like feature is because they tried to buy out Flipboard but failed. After all Facebook has shown in the past that if they can’t have you, they will try to copy you like what they’ve done with Snapchat. Take it with a grain of salt for now, but what do you guys think? Would this be a welcome alternative to receiving Facebook updates and news?