Enabling the buying and selling of homes in and around Edinburgh

The Challenge

ESPC and Storm ID had previously collaborated on a mobile and tablet website in 2013 to great success. A year later, ESPC was back to refresh and revise the whole of espc.com.

Tracking nearly a million visits each month from eager home buyers and sellers, Storm ID was tasked with developing a strategy that not only met user needs but also anticipated the direction of user needs to come.

The Objectives

Build a truly responsive site

Design a site that treats all views (mobile, desktop, tablet) as equally important, while still maintaining consistency between them.

Keep user needs first

Evolve the design while staying true to the familiar look and feel of the old site. Incorporate clear navigation and signposting. Improve functionality within the site.

Accommodate user interaction across multi-screens

Keep multi-screening in mind by focusing on the importance of touch interactions and point & click scenarios.