HOBOKEN — A company hires a new CEO. Or a bachelorette party needs a
themed dish. And sometimes, even, it's grandma's 80th birthday. These scenarios
have a common denominator: Tony Boloney's penis-shaped Stromboli.

These orders are commonplace for Tony Boloney's but only a
small part of its unusual fare —which will soon be served up in Hoboken.

The new restaurant at 263 First Street will open Jan. 1,
joining the first Tony Boloney's location in Atlantic City, said owner Michael
Hauke. The restaurant revels in the "untraditional" and "wacky," putting a
twist on pizza, subs and other "creative grub," Hauke said.

Tony Boloney's makes its own mozzarella, and its recipes
—which include an erotic menu, including a phallic Stromboli and "Boob pizzas"—
shy away from the ordinary. Its "Pigface Killer Pie" is topped with pulled pork,
and its "Uncle Jemima" has fried chicken and homemade waffles. It's "Thai-Mi-Up"
sub includes rice noodles and thai sauce and "Royal Balls" has brussel sprouts
with smoked gouda —to give you an idea.

"Most pizza places, they taste the same," Hauke said. "For
me it was easy to close my eyes and say, 'I don't care what they do.' "

Hauke opened his Atlantic City location four years ago. The
restaurant started as a bodega that sold frozen food and has morphed into a business that touts its homemade recipes and is
something of a city "landmark," he said. The restaurant makes "indigenous
Atlantic City pizza," which means, among other things, that the pie is
crust-less.

Hoboken's menu will have some similarities to its
predecessor, but just as Atlantic City history and folklore is represented in
the first restaurant's offerings, the city's own traditions will appear, Hauke
said.

The decision to branch out to Hoboken was a fairly simple
one, he said. The Atlantic City location brings in patrons from all over the
country, but a consistent recommendation received over the years was Hoboken. Hauke
also is no stranger to the area. He previously lived in Jersey City, and worked
in Hoboken.

"We heard Hoboken more than any other place," he said. "For
us, we thought it would be a perfect fit."

The restaurant in Hoboken will also accept orders for specialty pizza, Hauke said.