NET-A-PORTER: Branded Video Solution

For almost 20 years, NET-A-PORTER has been delivering leading designer fashion to online customers. They provide premium fashion pieces/styles worldwide via their digital portal, in addition to serving as a digital magazine and has millions of users each month and email subscribers.

As online representation is key to success for NET-A-PORTER and other worldwide brands, language services also play a major part in helping content gain a global reach. From translation to voice-over to creative transcreation, localisation service providers help make content more accessible to global audiences.

Recently, NET-A-PORTER approached VSI to help with a branded video to feature on their website, as well as on their social channels. They were looking for a friendly but authoritative, ‘80s-inspired female voice to record the script in English. The two-minute script would identify how to purchase high price point items from their website in an informative style.

VSI understood that our client’s focus was to represent the quality and luxury of their brand, and find the most suitable voice to achieve this. After consulting VSI’s extensive Voice Library and network of talent, the team found the perfect voice to match the client’s criteria.

The project required a fast turnaround, and VSI was pleased to deliver it to NET-A-PORTER within 24 hours of the initial project request. Our prompt, high-quality results did not go unnoticed, and we were delighted to receive positive feedback from the NET-A-PORTER team.

“It was great working with you guys – we especially appreciated how quick you were at turning around voice samples and the actual recording, so thank you so much!” - Rebecca Tay (Head of Marketing Content)