Keith Richards

Most French fashion houses recruit leggy sexpots to model their wares.

Not Louis Vuitton, who felt its 2008 campaign would be best fronted by a 64-year-old human walnut, photographed in a hotel room full of skanky coffee cups. “Some journeys cannot be put into words,” runs the promotional tagline, which makes about as much sense as the legendary Keef after six vodkas.