"No matter how things change, what makes us wholesome never will," the ad says.

Watch it for yourself, and then scroll down to see how they reacted to people who were displeased with the ad as well as what the company did next.

Honey Maid, known for its graham crackers, collected all the responses they got on Twitter and decided to do something with them.

They had artists take each printed negative response and create something out of them. They also did something with the positive responses. Finally, the company made documentaries of each of the stories.

The company says they received ten times more positive responses than negative responses.

Here's the documentary about the two fathers.

And another, focusing on the struggles of being in a military family.

The ads can all be found on Youtube, and responses on Twitter via the hashtag #ThisIsWholesome.