Sunday, September 02, 2012

60 Minutes on 2 September 2012: Recycled stories.

The striking turnaround of Chrysler. Profile of Sergio Marchionne. Recycled story.
[From IPBiz of March 25, 2012: The first previewed story was on Sergio Marchionne of Fiat / Chrysler (Steve Kroft). The most dramatic car recovery was that of Chrysler. $180 million profit last year. Sergio is 59 years old, and looks, in a black sweater, more like a film director than an auto exec. Some snippets of Sergio quotes: There is nothing worse than to see fear in people's faces. There is nothing worse than being a victim of something that is outside one's control. For you to be the only guy at the bar, there's got to be a reason. If it were that easy, everyone would be doing it. The 6 billion loan from the US was to upgrade operations. From a product standpoint, Chrysler was the other half of the coin (to Fiat). Preview of the Dodge Dart sort of a version of Alfa Romeo Julietta. Joke: enough like an Italian car but avoids pitfalls of being an Italian car. 200 workers increased to 4500 workers. Jefferson plant that makes Grand Cherokee. Sergio found 26 leaders, who then would depart directly to him. Chairman's office: nothing happens there. Sergio is on the plant floor. Ralph Giles. 2 minute 8 million dollar ad with Clint Eastwood. Loans were paid back at 19.7% interest. "You turn these things [cameras] and I'll give you my own assessment" [of Republicans' comments about superbowl ad.]]

The second story is on flavorants, done by Morley Safer.

The third story is on new approaches in education by Khan. [From IPBiz post of 11 March 2012: Sanjay Gupta on assignment reported a story on Salman Khan. Khan: teacher to the world. Example of law of demand. KhanAcademy. See http://www.khanacademy.org/. In 2009, Khan quit his (day) job, and devoted his time to the educational website. Bill Gates started using Khan's website. $15 million in funding from Gates and Google. Transform how math is taught. Example from Los Altos, CA. There are no textbooks. View video the night before. Then do problems (eg homework) during class, and get help if needed. Modules. Flipping the classroom. East Side Prep in East Palo Alto leaves computers available till 10pm. A color coded dashboard allows monitoring of all students (e.g., red means: need help). Take the passivity out of the classroom. Teachers play the role of coach or mentor, not as a lecturer. 41 million users from US over last 18 months. ]

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I'm a patent lawyer located in central New Jersey. I have a J.D. from the University of Chicago and a Ph.D. from Stanford University, where I studied graphite intercalation compounds at the Center for Materials Research. I worked at Exxon Corporate Research in areas ranging from engine deposits through coal and petroleum to fullerenes. An article that I wrote in The Trademark Reporter, 1994, 84, 379-407 on color trademarks was cited by Supreme Court in Qualitex v. Jacobson, 514 US 159 (1995) and the methodology was adopted
in the Capri case in N.D. Ill. An article that I wrote on DNA profiling was cited by the Colorado Supreme Court (Shreck case) and a Florida appellate court (Brim case). I was interviewed by NHK-TV about the Jan-Hendrik Schon affair. I am developing ipABC, an entity that combines rigorous IP analytics with study of business models, to optimize utilization of intellectual property. I can be reached at C8AsF5 at yahoo.com.