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SEGA is a video game company that is notably famous for their SONIC THE HEDGEHOG series. They are the publishers and owners of the Hatsune Miku -Project DIVA- and Project 575 series. Though started in 2009, the Hatsune Miku -Project DIVA- franchise is one SEGA's longest lasting and successful series, and one of the few that still has games being made. Although Miku is owned and licensed by creator Crypton Future Media, Miku is often viewed as one of SEGA's mascots. SEGA's main mascot is Sonic The Hedgehog, the titular protagonist of the series with the same name.

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SEGA's roots can be traced back to a company based in Honolulu, Hawaii named Service Games, which began operations in 1940. In 1951, Raymond Lemaire and Richard Stewart moved the company to Tokyo, Japan to develop and distribute coin-operated amusement-type games such as jukeboxes and slot machines. Within a few years Service Games began importing these machines to American military bases throughout Japan.