Sessions 9

WAN-IFRA

Increasing Digital Revenues

Location:

Conference Stage in Hall C, Reed Messe Wien

There are ways for publishers to monetise their unique content: Affiliate programs, data monetisation and membership programs. Newspapers have been experimenting with different models for charging for online content such as freemium, metered, membership clubs, charging per article etc. What are the learning lessons? How can these be fine tuned and improved? What are the data and analytic tools that are needed?

Moderator

A Scandinavian viewpoint to paid content

Jungkvist will be presenting on the following points:
• Only reach will never be enough for a sustainable digital business model
• Digital subscriptions are growing rapidly
• The freemium or the hybrid models are winning
• Best practice and learnings in Scandinavia from tabloid leaning news destinations, upmarket news destinations and local news destinations

Speakers

A plan B for digital media: Combining the revenue streams

Ever thought about combining different revenue streams to one product? Paid content, e-commerce and advertising are different digital business models, that seem to have negative impact on each other. The higher the paywall , the smaller the money for advertising and e-commerce. But what happens, if we take a complete different approach to user-interaction and loyalty? An evidence based approach to user-interaction will drive traffic and monetization.