December 04, 2003

"Behind the scenes": Lee Launches New Ad Campaign

The latest ad campaign from Lee takes a look at what goes on behind the scenes of celebrity culture. The print campaign, made by Swedish creative agency Storakers McCann, spotlights the unsung heroes who make life a little easier for today's stars. Characters taking centre stage include Kylie's pet care director and Robbie Williams' fan mail co-ordinator. The campaign will be used by Lee across Europe for this year and next.