Black Friday is starting earlier this year, but some stores are choosing not to join the trend.

Black Friday is starting earlier this year, but some stores are choosing not to join the trend.

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Updated: 5:31 PM CST Nov 21, 2013

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WEBVTT Black Friday seems to start earlier and earlier every year.. It has some shoppers "buying" into the frenzy... And others boycotting! Shaina Humphries looks at the good and the bad of thanksgiving day deals. Stores like Costco will not join in on the black friday rush on Thursday... They've got the support of many shoppers who want to keep Thanksgiving traditional. But they could be missing out on all those other shoppers who just want a deal whenever they can get it. that's kind of when you're supposed to be thankful for the things you have, and then everyone wants to go shopping?! No I think it should wait until midnight, like it usually is. FOR EVERY PERSON LIKE ASHLEE KIELMAN... I don't think people should have to work on Thanksgiving. THERE'S ANOTHER, LIKE ALAN BARNES. I think if they ask the people who don't have jobs, they might change their tune. IT'S THESE PEOPLE... It's good for the economy, it starts on Thanksgiving now. WHO STORES ARE BANKING ON... RETAIL EXPERT, DR. NATALIE ADKINS, SAYS IN ORDER TO COMPETE.. STORES KEEP ROLLING BACK THE START TIME OF BLACK FRIDAY--INTO THURSDAY. Companies are trying to differentiate themselves, and one way to differentiate is to be open on thanksgiving. THE INCREASINGLY COMMON THANKSGIVING DAY SALE HAS DRAWN PLENTY OF CRITICISM... PEOPLE SIGNING THEIR NAMES ON PETITIONS AND VOWING TO BOYCOTT THE STORES WHO DO IT. I don't think that there's enough backlash that it would really hurt the bottom line significantly. SOME RETAILERS, LIKE COSTCO HAVE TAKEN A CLEAR STANCE AGAINST AN EARLY BLACK FRIDAY. Today I had a gentleman stop me and thank me for not opening on thanksgiving, he said that the other stores are taking away from people's family time together. MISSING OUT ON ALL THE EARLY SHOPPERS COULD BE RISKY... they might see a small hit at least initially. But depending on what their strategy is going forward, I would imagine that they are probably projected to finish pretty similar to what they have in previous years. BUT THE STORES WHO MISS OUT ON THE THANKSGIVING DAY SALES WILL LIKELY MAKE UP FOR IT, SOON AFTER. And we'll be plenty busy on black Friday. SH, KCCI 8 NEWS, INL.

More stores plan to be open on Thanksgiving Day

Black Friday is starting earlier this year, but some stores are choosing not to join the trend.