THE EMERGENCE OF A CASHLESS FESTIVAL LANDSCAPE

Cashless payment technology has never been more relevant in the live event space than it is today, as event organizers, vendors and patrons are widely adopting cashless payment solutions for the value-added benefits.

The notion of processing transactions digitally without the need for physical cash started in the 1990s when smart card systems were introduced into the European market. A smart card served as an “electronic purse” that stored pre-loaded funds on the card so that card readers would not require network connectivity to process transactions.