Taming the UX unicorn polar bear

UX is not UI
UX people are often brought in too late, when problems and solutions/deliverables have already been thought about / decided.
UX = problem solvers, not just desiging pretty UI.

Facilitation
– Sometimes we have to tell the client their baby is ugly

Accessibility
– Also serves usability

Tools
– Use OmniGraffle and Axure
– Trying to encourage more sketching, it’s quicker.
– Stick to tools you’re comfortable with, Use what works

Challenges of working to budget / without stifling creativity
– Be honest, no bullshit
– Difficult to scope UX work (how long does it take to solve a problem?)
– Come up with best solution you can in the time