Are you measuring and analyzing your marketing efforts to determine if your tactics are delivering the results that you want? Knowing what’s working and what’s not, will help you refine your marketing strategy and reach your desired goal. So, is your marketing working? A simple way to track your marketing efforts offline is to ask your […]

In our last post, 10 Steps to a Successful Social Media Strategy, we talked about some of the benefits of establishing a social media presence: strong word of mouth marketing, nurture customers relationships, boost web traffic and sales, build brand loyalty. In this post, I wanted to address a subject that many small business owners […]

Like it or not, social media is here to stay and as small business owners, it’s important to realize that Businesses don’t have a choice of whether or not to do social media, their choice is how well they do it. Erik Qualman, “Socialnomico” Social media is another marketing tool that you can use to […]

As the largest social network on the planet, Facebook is a great platform for making a connection with customers. But when talking to new clients, I hear too often: “Facebook does not work for me.” Looking at their page … it’s all about them. Having your customers “like” your page is half of the battle; […]