Accessibility Links

Japanese switch to Dyson’s bladeless fan as they try to keep cool in a crisis

Sales up 250 per cent after tsunami

August 15 2011, 10:34pm, The Times

“People like buying new and better technology. It’s like Apple. If you have a good product then people will buy it even in a recession,” Sir James Dyson told The TimesMatt Crossick/PA

A rise in energy conservation after the Japanese tsunami pushed up sales of Dyson’s bladeless desk fans by 250 per cent as people turned off air conditioning to reduce the strain on the power grid.

The sales surge helped the Wiltshire company, which derives four fifths of its revenues overseas, to shrug off a sharp downturn in the consumer electronics market in the past year.

“It doesn’t seem to have affected us at all. People like buying new and better technology. It’s like Apple. If you have a good product then people will buy it even in a recession,” Sir James Dyson told The Times.

Sales in America grew 40 per cent last year and the company’s market share in Britain breached 30 per cent…

Want to read more?

Subscribe now and get unlimited digital access on web and our smartphone and tablet apps, free for your first month.