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Friday, February 17, 2012

Madrid 2020 logo first look

Madrid
won the 2020 Olympics bid , after losing a close battle with Rio de
Janeiro for 2016.

After a
nationwide competition,' Madrid 2020' logo was selected .'Luis Peire' , a
design student was announced as the winner with a prize money of
€6,000.But to everyone’s surprise the official logo has been heavily
altered.

Here is
the official Madrid 2020 logo :

Personally
I like the winning logo more than the one which was unveiled by the committee.

• The shape resembling the 'Puerta de Alcalá' - The Independence Square in
Madrid

The
official logo (which is a heavily modified version of the original one) had
different colors , different shapes !!!! and even different
text.Oops... on the first look it looked like a logo for 20020 Olympics.

Considerable
crop at the bottom of the original logo made 'm20' look like '20020' and I am
not able to figure out what the colors represent, does it represent
goooooogle ;)

I am not
sure whether the winning designer is happy with the way his logo is altered
,yet he managed to strike a pose with the official logo.