Lluberes & Bernhardt invest in AI for future of digital marketing

FORT MYERS — Felix Lluberes has joined Vectra Digital, an award-winning high-tech marketing firm in Fort Myers.
“We joined forces to lead in the digital marketing arena as we spearhead innovation by leveraging the benefits of artificial intelligence,” says Matt Bernhardt, CEO and managing partner of Vectra Digital. “Felix’s involvement carries significant weight because of his longtime successful endeavors in IoT, B2B, B2C, and technology-related ventures. Having someone of Felix’s caliber is exciting for us. He’s a powerhouse.”
Vectra Digital sets itself apart from other marketing companies in Florida and nationwide because of its use of a proprietary AI-based marketing platform called Ada.
Using the latest in big data analytics and machine learning, Ada analyzes thousands of lines of data streaming in to best optimize a campaign for maximum ROI based on algorithms that are unique to the client.
The latest upgrade to Ada features a reputation management platform that takes thousands of clients’ reviews, social posts, and comments from all locations and detects customer sentiment across different parameters. The proprietary data collection engine also gathers the same insights for clients’ competition.
“This innovative approach is critical to business owners and franchises as they are challenged to manage hundreds of locations,” says Lluberes. “This not only helps gauge current market placement but also assists in key business decision making. Digital marketing plays a critical part of any business serious about brand exposure and massive client outreach, and Ada is a game changer. Ada allows all businesses to leverage cutting-edge AI technology, big data analytics, and machine learning without the extreme cost usually associated with these platforms. Businesses taking advantage of AI and machine learning are going to have the upper hand.”
Bernhardt and Lluberes also are investors at The Ignite Partners, a technology and business advisory firm in Fort Myers.