We revolutionized the running world with the launch of the
Rock 'n' Roll Marathon Series in 1998. A
catalyst for the evolution in the type of people who are choosing an active
lifestyle and their reasons for doing so, the Rock 'n' Roll Marathon Series
melds the excitement of a rock concert into an endurance event, infused with
live bands performing at every mile along the course. Cheer zones complete with high school cheer
squads and screaming fans fuel participants' motivation to reach the finish
line.

After completing the race, participants join their friends
and families again to celebrate with a Finish Line Festival featuring a
headliner concert. Past performers
include the Goo Goo Dolls, Counting Crows, Chris Isaak, Chicago and Sara
Evans. A two-day Health and Fitness Expo
straddles the Rock 'n' Roll Marathon weekend offering exciting activities for
participants and their supporters.

The first-ever Rock 'n' Roll Marathon Series debuted in San
Diego in 1998, featuring a record-breaking 18,000 participants. Throughout the years, this marathon gave
birth to other Rock 'n' Roll races across the country -- upwards of 16 races in
2013. The series has enjoyed national
appeal, tremendous local support and has firmly established itself as the ideal
running platform.