Michael Cole

Share This

Video games are not just for kids anymore. Brain games for adults are the rage.

Science has proven that the right kind of games can help adults stay mentally sharp and avoid dementia.

Unfortunately, not all brain games are fun and if they’re not fun, it’s hard to find the motivation to play.

That’s where Fit Brains comes in. Michael Cole, CEO and founder of Vivity Labs in Vancouver, Canada, says that his company is targeting the older casual game players who want to view their game playing to productive and fun.

“We call it guilt-free gaming,” says Cole. “We’ll go after the casual games audience that wants to keep their minds sharp.”