Working with Frankie Gaw as partners, the purpose of the project was to design a systematic identity around a concept of the French artist Fernan… Read More

Working with Frankie Gaw as partners, the purpose of the project was to design a systematic identity around a concept of the French artist Fernand Leger that captured the essence and artistic style of his work. Our concept was to take the visitor through a more chronological journey of Leger's work from his early to late works, where his work would be the guiding point of the visitor's wayfinding experience. The exhibition is then organized into three categories based on the three main periods of Leger's artistic style and organized within the three wings of the conservatory, which further facilitates the visitor's wayfinding experience. The design was then created based on capturing the essence of all three period and bringing them together to create a complete systematic identity throughout each piece (banners, tickets, maps, and informational cards). Read Less