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Retail Management Institute's 2014 Hack-a-thon, Part II

September 23, 2014

The Retail Management Institute at Santa Clara University has started hosting a Digital Marketing and Retailing Hack-a-thon twice a year. The purpose of the Hack-a-thon is to create a center of excellence that brings thought leaders from academia and industry to

Collaborate on (hack) digital marketing and retailing topics that are of mutual interest

Exchange ideas about leading edge research in academia and industry

Create a curriculum both at the undergraduate level, graduate level and executive certification level that can expand the talent pool of highly qualified digital marketing professionals.

While these objectives will provide the 'guard rails' within which the hack-a-thon will operate, we will keep the topic areas quite fluid so that we can capture the rapid dynamics of this industry.