Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than spreading the word: it’s about connecting to your customers. You must carefully consider your approach We’ve gathered the top twenty questions you need to answer […]

If you read my last blog post, then you already know what makes email marketing so important. You’ve decided that your business can benefit from email marketing in 2019, and kudos to you for making that call. Knowing why email marketing matters doesn’t give you the tools to make it happen, though, so I’m back […]

You’ve probably already heard a lot of the buzz around email marketing. A lot of people are in your ear saying that it’s going to set your business up for success, but what even is email marketing? And how can everyone be so sure it’s right for your business? Well, I believe in backing up […]

Have you noticed more pop-ups in the last few weeks? Does it seem like every website is reminding you of its terms of service or cookies policy? You can thank the European Union and the GDPR for this slightly annoying–and highly important–development. Here’s a quick overview of this new regulation and how it may impact […]

Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]

Content marketers love the holiday season. Unlike the lazy days of summer, there is more than enough inspiration to go around for email marketing, social media, blogging, and any other avenue you can think of. There’s just one catch – there are just so much great ideas out there, there’s not enough time to do […]

If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were […]

When was the last time you checked one of your social media accounts? Chances are, it was less than an hour ago. Do you remember all the posts you scrolled through? Most likely not. In fact, you may remember 2-3 pieces of content you read at max. Why is this? Has the internet made our […]

As the name suggests, marketing automation is a way of making parts of your marketing campaigns run by themselves. Realistically, this can mean almost anything automated that’s connected to your marketing. That’s one of the benefits of automation, it can be scaled to any size, from small processes that help you to complete administrative tasks, […]

Each morning, I wake up and check my emails. Usually, I have over 40 new messages, most of them marketing for some product or service. Like many people, I skim the subject lines quickly and decide which of the emails are better off ignored. There are only two real circumstances when I’ll open an email: […]

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