That crystal LED itself deserves a more detailed report … not sure if this will really compete with OLED, but from engineering point of view, this is quite an achievement …
Sounds like the display doesn’t even need a “panel” in front of the backlight because the 6 million LEDs not only act like light source, but also automatically produce the image … this is way beyond today’s backlight technology … how fast can they control each LEDs … what about the LED driver controllers? just so many questions.

calm down, the novo7 i bet will use cheaper parts as well, the display is cheaper, case, ...
and it's brand is free ie. no advertisement.
Ingenic's cpu cost is lower than ARM since they don't have to pay for the core.
US vendor will perish because they are as stupid as you are...

The BOM of a Kindle Fire, a similar device to the Ingenic tablet, has a parts cost of about $140. Ingenic is retailing theirs for $89 using pretty much the same parts other than the CPU, which is not a huge contributor to the BOM.
So a Chinese company is retailing a product for less than the cost of parts, under the guise of "cheap labor". Then, when every other vendor is good and dead, they will triple the price as they did with Rare Earth metals earlier this year.
How is this an "unmistakable trend at CES 2012"?
Seems more like business as usual.

Is that OLED showing in CES? I have seen companies from Sony, LG, and Samsung showing that past 5 years. But it is hard for them to bring cost down at reasonable level. Samsung just announced Multi-Billion investment into OLED next year. It seems technology finally mature. So it is coming. Just be patient. It will come to your early if you have deep pocket. In long term, I think it will replace LCD . I have been waiting for those for 19 years since Japanese first made blue LED in lab to make all color completed for LED.

Typical Dual-Core A9 ARM core itself include royalty will not cost end user more than $4. It is likely under $100 tablet too if you replace that MIPS-Based SoC with low cost ARM-Based SoC from company such as Freescale . But no sure you will be able to live with lousy graphic, slow response, and crappy touchscreen.

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