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Tales From the Cryptocurrency

New ideas for how companies can cash in on blockchain mania.

By

Allan Ripp

Jan. 9, 2018 7:18 p.m. ET

Some Hooters customers just got a fresh reason to return to the chain. Chanticleer Holdings, which owns and operates nine Hooters locations, has introduced a loyalty program pegged to cryptocurrency. “Eating a burger is now a way to mine for cryptocoins!” gushed the chief executive officer of the company helping Chanticleer develop the rewards initiative.

Companies everywhere are pivoting to blockchain, the digital ledger for recording secure transactions by bitcoin and other cryptocurrencies. Among recent pivoters is Vapetek,...