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Writing & Editing Experience

April 2009-present

Copywriter, Editor, Content Strategist AT AVECK LLC

I work alongside designers, developers, and other creative folks to make neat things. I strategize, write and edit all sorts of content, from punchy headlines to long-form articles and a bit of everything in between.

— Set content standards: Define voice and tone, nomenclature, brand identity, and core principles— Make things better: Identify opportunities to improve Sittercity’s messaging and elevate the brand as human and trustworthy— Collaborate and create: Whatever the problem, try to be part of the solution (especially when there’s data involved)— Write and edit a whole lotta words: From big ideas to the teeny tiniest error message, ensure brand voice is consistent across all customer touch points on both desktop and mobile

– Developed creative concepts and content strategy for the international artist community and e-commerce site– Wrote promotional content, product descriptions, email newsletters, video scripts, and and other web copy as needed– Acted as the go-to grammar guru and maintained consistency in brand voice and tone– Worked closely with Creative team to ensure both copy and design were concepted and designed together to create a unified message– Collaborated with Marketing, Production, Customer Service, and Technology teams to develop clear messaging