Media relations and marketing Communications

Media RelationsMarch 22, 2014

Board or executives telling you that you need a billboard, or ads on Pandora or NPR or some other expensive form of advertising? Aside from the fact that you probably can’t afford that, would it work even if you could? In response to suggestions (or demands) like this, I suggest you go into what I call the “Three Basic Marketing Questions Mode.” 1. Who is the targeted group for this communication? 2. What is our...

Read More

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key approach works well too. However, in some cases, going for the full-on celebration is a great approach — but...

Read More

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that budget (OK...

Read More

Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your fans to engage with the latest awesomeness inside your organization. By telling your story repeatedly but with new and...

Read More

As part of our Six-Month Mentoring Program, we have a monthly group call where participants can ask questions or share what’s working for them. During our August group call, Esther Fraser of Rising Tide Capital shared how her organization was able to take an under-performing program and generate media coverage out of it. After Esther shared her story, others on the call joined in with their suggestions on getting media attention as...

Read More

Source: www.nonprofitmarketingguide.com

You might also like

Multicultural Marketing & Communications: Reaching Diverse ...

marketing communications firm: Customer Testimonials

Media Relations Tips from LawFirmsPR

HOME #23 - The Role of Social Media in Public Relations ...

I majored in Communications...

by valindallas

After graduation, I took an internship at a news station in NYC. From there, I worked in television production for a major sports league for 7 years and now I work in Public Relations. I'm very happy with the choices I've made with my degree. Communications &/or Communication Studies is a really fun major and there are many things you could do with it. Friends of mine who graduated in my same major are working in a variety of careers including; sports marketing, community relations, media sales, radio broadcasting, TV production, public relations and advertising. I also have a friend who went on to law school, another who works at a bank and a third who is now a teacher

Advertising Manager — ashdowngroup.comThe core focus of this Advertising and Marketing Communications Manager role will be to build awareness and familiarity with the brand across the UK through the development and implementation of an advertising and marketing communications strategy.

Smith & Milton boosts digital capabilities with digital creative director .. — The DrumAnderson added: “Ben's expertise will be vital to delivering to our clients' needs for a brand identity, marketing communications strategy or creative campaign, that remains consistent and equally compelling no matter which channel it is delivered ..

It's Interesting...

Integrated Marketing Communications (IMC) is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a...

Twitter Activity

We're hanging with @SueNsibirwa Head of Communications and Marketing Vision Group a.k.a Chief Yappist in the @XfmUG studio #XAM
Fri, 27 June 2014 06:26 AM