Presentations at SEM Days

SEM Days is an anuual 2-day confernce in Bucharest Romania. With a mixed international audience and speakers from around the world, the talks are always up to the minute with great tips and advice. The first day is keynotes and teh seond day 3 streams of workshops covering SEO, content and paid.

Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC and especially AdWords, it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad s...