As you are aware All features campaigns provides more advanced targeting and traffic filtering options compared to standard type campaigns. And some of these advanced settings available only with All feature campaigns can have a big influences on your results.

Ad scheduling – This features helps you to control the time and bids when you want to run your ads (days/hours). Running your ads at the most profitable time of the day will help you to get better results.

IP exclusions – A great tool to have if you are running ads on the display network. Helps to filter/prevent traffic from non profitable IP addresses.

The Display Network tab, which includes targeting methods such as managed placements, topics, remarketing, interest categories, and demographics - Another great place to analyze and optimize your display network campaigns - Helps to produce great results from display network campaigns.