The SEOTuners Blog

Monthly Archives: August 2018

Boosting the online visibility of your drug rehab center’s website and creating steady traffic of targeted leads is the main goal of gaining new clients. Working with a professional consultant can help improve your drug rehab SEO. Here are four main ways they can help.

Drug Rehab Consultants Understand Website Development

If you want to build your drug rehab or treatment center, working with a professional consultant who knows what they are doing is vital in growing your online presence. Not only will a consultant understand what it takes to make your website visible online, but they will also understand the specific audience you are trying to attract. This helps in developing the specific content your potential clients want. This can take the form of text on your site, blog posts, proper layout of your website, videos and more.

Consultants Develop a Drug Rehab SEO Strategy

In addition to developing a proper website to educate potential customers about your rehab center services, a consultant can create a specific drug rehab SEO plan just for you. This is focused on your website pulling up high in search engine results, maximizing visibility. Many important factors go into SEO that a consultant will understand. They will also stay on top of the changes in proper SEO strategy and what is most effective.

A Consultant Can Create an Effective Pay-per-Click Ad Plan

One of the fastest ways to generate targeted traffic to your drug rehab center website is to run Pay-per-Click (PPC) ads. These are usually run through Google Adwords or Microsoft Ads (Bing and Yahoo) and are based on specific keywords that your potential clients search. This creates highly-qualified leads and can be a crucial part of your overall drug rehab SEO strategy. You pay for each click on the ad and can set any limit or parameters you want.

Consultants Provide Drug Rehab SEO Analytics

A terrific measuring stick of what works and what doesn’t work is to use and review analytics regularly. A consultant can do this on your behalf while knowing what reports are most important to your goals. These SEO analytics reveal important information such as where website visitors are coming from, the keywords they are typing in to find your site, what areas of your site they are visiting, how much time they are spending on your site, and how many new or returning visitors you have.

One of the best ways to increase traffic to your small business website and generate on-going, highly qualified leads is to use Pay-per-Click (PPC) ads. There are several advantages to working with a PPC service that can help you create a specific PPC strategy for you. Here are five benefits.

PPC Delivers Fast Results

One of the most significant benefits of using a PPC service in Ventura is they can generate traffic and potential customers to your website quickly. You don’t have to wait for results or wonder if your content is going to attract your intended audience. PPC ads are based on specific keywords that people are already searching for, so it generates highly qualified leads.

Set Your Own Limits

Because you are paying each time someone clicks on your ad, you will need to work with a PPC service to set a budget. This can be per day, month, or even a limit on how much you want to spend per click. You can even adjust the cost per click for specific keywords. You can make these adjustments and limits whenever you want to create a customized PPC strategy that works for your goals.

Measure Results and Make Adjustments

Another way to make adjustments to your PPC campaign is to measure the results. A good PPC service in Ventura will help you analyze the results and make changes to get closer to your goals. For example, you might discover that some keywords are generating more clicks than others, so you can put more of your budget toward those keywords that are performing well.

Attract a Qualified, Targeted Audience

We mentioned this earlier, but attracting qualified and targeted leads through PPC ads is huge. You get to choose which keywords you want to bid on. When people search for those keywords, your ad pulls up in the search results. This way, you know that people are already looking for what you have. Maybe they are searching for your business or brand, or maybe they are searching for the type of service or product you offer.

Create a Steady Flow of Traffic

One of the great things about PPC ads is that they can run all day and night. Alternatively, you can set specific times for the ads to run. So, they are working for you no matter what you are doing, sending a steady stream of traffic to your website.

Generating online leads for your drug rehab center is a terrific way to create a steady stream of qualified people who may eventually become clients. Here are four effective ways to create on-going leads online.

No matter what specific clients you want to serve and help on the path of sobriety, creating a good SEO strategy is a must for generating drug rehab leads. This remains one of the best and most effective long-term lead strategies. This refers to creating specific content for your website and blog roll targeted to attracting the specific people you want as potential clients. It can involve the text on your site, the descriptions of each page, meta tags, the layout of your site, and the overall topics of your blog posts.

The goal is to have your website links pull up high in search engine searches. SEO changes pretty regularly, but the main purpose is to focus on bringing value to those you want to attract to your rehab center. It can create a steady flow of strong leads.

Drug Rehab Leads from Pay-per-Click Ads (PPC)

Pay-per-Click ads can be a fast way to generate targeted rehab leads. However, you will need to pay (yes, per click). These are text ads written around keywords that link to your drug rehab center. So, when people type those keywords in search engines, such as Google, the ad pulls up in a highly visible spot. These are effective because you already know someone is searching for you or your services, which results in highly targeted and qualified leads. You can also look at reports that reveal which keywords are performing best.

Create Landing Pages and Forms to Capture Emails

In addition to your website, you can create simple landing pages that give an overview of your center. This creates drug rehab leads because people will enter their email address if you are giving them something in return such as a free guide, educational video or e-book. This is known as a “lead magnet.” You can then send helpful emails and communicate with these potential clients.

Write Helpful Blog Posts

Blogging is still an effective and powerful way to generate on-going drug rehab leads. The purpose is to write content that brings value, solves problems and educates the specific leads you want to attract. This evergreen content can help generate leads day and night.