Priced at $77,600 – $19,200 more than a regular M3 coupe, the FGC is powered by a 4.0 litre V8 with 414bhp (420PS) with 400Nm (295 lb-ft) of torque. It enables the car to accelerate from 0-60 mph in 4.5 seconds.

According to Larry Koch, M Brand Manager for BMW North America, "I'm personally thrilled to see that our customers are as excited about it as we are. We filled the thirty reservation slots within twelve minutes and took the names of at least fifty alternates in the first hour. The 2011 Frozen Gray M3 Coupe will be one of the most unique BMW vehicles ever imported to the U.S."