UPDATE: THE LORAX came in at $70.72m for the 3 days and from here looks to do north of $240m stateside and you can expect Australia to be around that $25m mark! BOOM! BIG HITTER!!

Universal Pictures ‘Dr Suess The Lorax’ looks to have hit a MASSIVE opening weekend in the U.S. as it aims to pull in $60m+ in 3 days. For a non franchise picture thats a CRACKING result!!!! Here’s a look at some other kids film openers to give you an idea on performance:

The below shows film performances for US opening weekends, their US theatrical life and the total Australian theatrical life.