Centuries ago, refined sugar a rare luxury for rich people was very reserved, the most common and not even know what it tastes like. Now, after several hundred years of an increasingly industrialized society, has virtually everyone in the world at least tasted like sugar and spices as common in most restaurants and many households, it is hard to imagine a world without life sweet little white grains. But in recent decades, the many critics of sugar and song, with further studies, books and articles are detailing the evils of excess sugar. It can decay, it can give you diabetes, it can make you fat, and it can be a number of eventualities terrible for those that cause them to eat regularly! Although sugar has been for centuries the scope of the Americans to extend only over the last decades has been changed so obviously our tastes, our lifestyles more sedentary. So feel now forced people to avoid sugar at all costs. But sweetness is something few people can do without, especially in today’s society, and hence the market for artificial sweeteners has grown steadily.

First artificial sweetener saccharin was often sold under different brand names, usually used Sweet N Low. “Although enjoyed saccharin great popularity years after its launch later studies, which creates a link to cancer in lab rats, many regular users to give them up and return to using sugar. Aspartame as NutraSweet, Equal, and others were quickly sold not popular as an alternative to saccharin cancer, and it took a long time it seemed as if every single product on the market aspartame containing diet. But then people began to hear whispers of a conspiracy on the FDA approval of aspartame, even though studies show that how research can be harmful. Transformed Whispers constantly in rushing, and now there are hundreds of websites, books, journal articles and studies devoted to the dangers of aspartame information. As many of these applications on a solid foundation based research, began the public approval of aspartame with a slight decline from the late 20th century advice their patients too many physicians no longer use and regular users and turn it into sugar.

And then comes Splenda. The American public has shot down a little bit about artificial sweeteners, but because of the rapid progression of interest in low-carb diet books Atkins Diet Revolution began to understand, Splenda appears to overcome fears of the public. Splenda original appearance of the consumer market as an ingredient in Diet Rite Cola in 1998, was his original target group of diabetics, but was soon in the low-carb wave of the 21 Century swept. Splenda can be started as a stand alone product in 1999, sold, and is now by far the best-selling non-sugar sweetener. Actual sugar sales are down and major soft drink manufacturer feverishly their products on the market get Splenda-ized. Coca-Cola version was released a few weeks ago. Splenda sales reached nearly $ 300 million per year; the manufacturer had problems with maintaining the application.

Splenda’s main selling point, according to its advertising slogan is that it is “made from sugar so it tastes like sugar.” This sounds impossible, since Splenda is calorie-free, so a little exploration should be based on the manufacturer’s website to clarify things, but not really. A summary of a paragraph “multi-stage patented process,” said that they start with sugar and converts it at the molecular level to sucralose, which is a “substantially inert” ingredient. A spokesman explained that pure sucralose is 600 times sweeter than sugar, so it must use the “ingredients group” granular consumer to a powdered version of the table combined. Since its launch rapidly Splenda a rather aristocratic effects of artificial sweeteners is reached, is reminiscent Splenda logo on diet products to the “Intel Inside” insurance on personal computers.

The popularity of Splenda, while exciting and promising for the consumer in their search for sweetness without guilt, has an interesting war of words between the three major sweetness ignited. The cranberry opportunities makers, marketing Splenda have fooled their fans, and “sugar” claim tricks to believe consumers that Splenda is natural. Cranberry sued Tate & Lyle, UK-based manufacturer of Splenda in order to clarify the confusion. And now he jumped into the fray Sugar Association, and with a particular website (www.truthaboutsplenda.com) with a full attack as a rival, which is almost never seen in the consumer market. The website trumpets”Splenda is not natural and does not taste like sugar. The sweetness of Splenda derives from a chemical chlorinated hydrocarbon with three chlorine atoms in each molecule sale”Se further says that consumers actually eat chlorine Splenda”sunt,”and suggests that the product is unsafe and. was not tested. Sports more articles exchange Site support their claims, as well as a forum for people to share their personal stories and opinions and links to anti-Splenda action groups. What Splenda stock response to this smear campaign, they have now sued the association Sugar”pentru false and misleading information.”

So the question for consumers now seems to be painfully clear. It is better to try to cut calories, fill your body with something artificial, which did not taste like sugar and could give you a long-term injury? Or is it better, the old tried and true sweetener, refined sugar, which has been proven to harm your body long term if you use too much use? The correct answer depends on who you ask. But there are a lot of information available to you come with your answer. Be an informed consumer and do research and then decide how much risk you are willing to satisfy sweet tooth.

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