..... Seventy-three percent of surveyed shoppers prefer flexibility to control how their personal information is used.
“Our study reveals shopper expectations are on the rise,” said Jeff Schmitz, Senior Vice President, and Chief Marketing Officer, Zebra Technologies. “While retailers are addressing fulfillment challenges, they also need to provide a more trusted, personalized shopping experience that gives customers what they want, when, where, and how they want it......

..... Another 28% claim that it’s difficult to get information to help shoppers. “Our study reveals shopper expectations are on the rise,” said Jeff Schmitz, Senior Vice President and Chief Marketing Officer, Zebra Technologies. “While retailers are addressing fulfilment challenges, they also need to provide a more trusted, personalized shopping experience that gives customers what they want - when, where, and how they want it......