Rockets, Robots, Racecar, R&R

Typographic Hierarchy (part 5)

This is the final version of the poster, post-critique. I decided to alter the color, the scale of the titles, and the placement of some of the text. The overall goal was to minimize clutter, and increase the variation between what used to be similarly-styled elements.

The positive critique comments indicated that the layout was interesting and effective.

Negative comments picked out colors that matched too closely (since eliminated) and too subtle variation in text weights/size. This has been adjusted aswell.

The final result is clean, and holds onto the strong aspects of the old design. The change in color was meant to better match the modernity of ‘computational’ work, and is reminiscent of computer interfaces, while the golden color was not.