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Dive into the world of Public Relations in this course that covers the foundations of media relations and beyond. You will learn how to create a press release and develop pitch strategies that garner media attention, create a PR plan, and effectively communicate with the media and coach your clients to do the same.

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Fundamentals of Digital Marketing will teach you the essential components of marketing online and how to utilize paid, owned and earned channels. You'll learn how to make your website effective and how to develop a strong content strategy through your blog. This course teaches the broad strokes of the power of online marketing and how to tie it into your business's overall strategic goals.

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Every established magazine writer once had to learn the basics. This course will teach you the foundations of what makes great magazine writing, and will also cover how to write a great pitch, how to research your article and interview your subjects, a grammar review, and matching the tone of different publications.

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Like every reader, every new writer starts at the beginning. In this class, you will learn the essentials of writing a novel, like how to write great characters and natural sounding dialogue, and create unique plots and settings. You will also learn how to write a full outline of your book.

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If you breathe designers like Prada, Versace, Armani, and Klein, and want to learn how to eloquently describe this season's latest trends, then this class is for you! You'll learn to grasp the different styles of fashion journalism and gain insight into and an understanding of the fashion industry. Using trend reports, reviews of collections, and analyzing the craft and business of fashion, you'll learn how to tackle stories from different angles for high fashion magazines, non-traditional publications, and websites. You'll also write pitch letters and emails to secure interviews with designers. Throughout the course, you'll build a portfolio of spec clips that will exhibit your ability to analyze and report on fashion.

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Navigate the complex waters of content production and transform yourself in to a production pro. This course will teach you how leverage tools of online production to ensure a your users have a dynamic and engaging experience with the content on your website.

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Remember sixth grade English class? We don't either. Get a grammar refresher and learn the rules that matter and those you can break. This course will help you navigate best grammar and style practices to produce clear, concise and engaging copy for editorial, business, or creative writing.

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Want to write for magazines and other publications full-time, but don't know how to get started? This class will teach you the skills you need to be a freelance writer, from coming up with ideas on your own to effectively pitching them. In addition, you'll learn to manage your finances, how to market yourself, and the best ways to ensure that you never run out of assignments.

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This class will teach you how to create and edit entire pages in Adobe InDesign, the industry-standard page layout program for magazines, newspapers, and print content publishers. Through lessons and assignments, you'll gain hands-on experience and practice. After this class, you'll be able to confidently add "skilled in Adobe InDesign" to your resume.

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According to reports from Edison Research, the number of consumers who listen to podcasts has jumped 163% from 2006 to 2012. And with shows like Serial, This American Life, 99% Invisible, and Radiolab, millions of listeners are informed and educated every week. If you are looking to connect with influencers, customers, and the world, podcasts are the way to go. But you don’t need a professional studio and an assortment of expensive recording tools to create your own five-star podcast! In this course, you will create your own podcast. You’ll define and refine your show’s concept and audience, record the first episode of your podcast, and publish it to the world. Isn’t it about time everyone heard your unique voice?

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Anyone who works with words is, by default, a proofreader. Producing clean and clear copy -- whether it's an article, a resume, a Web page, or a press release -- requires skill and practice. Proofreaders need to act as the finest-toothed of fine-toothed combs. You’ll learn about the errors that most commonly elude the watchful eyes of editors, and how to make sure they don’t elude yours. Identify and correct such common errors as inaccurate punctuation, faulty subject-verb agreement, and confusion about plurals and possessives. If you have a job anywhere in media -- even if the only thing you have to write are emails -- learning to read like a proofreader can be an invaluable skill.

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If you're a junior to mid-level copywriter or marketing professional who wants to expand your skills, this class is for you! In this class, you will focus on how to improve your ad writing across print, web, mobile, and social platforms to create new clips, manage relationships with art directors, and land more work.

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80 percent of consumers are talking about brands on Twitter… are they talking about yours? In this course, learn how you can leverage Twitter to build brand awareness and exposure, generate word-of-mouth, create leads and grow your business. You will gain skills and be equipped with the right tools to use Twitter for better, smarter marketing. From creative hashtagging to digging into data, influencer outreach to lightening the load with an effective schedule, you’ll come away armed with all you need to grow your business 140 characters at a time.

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The best children's books are as poetic, exciting, funny, and poignant as any work of adult literature. In this class, you'll develop a children's book from an initial concept to a dummy ready to submit to publishers. Through writing assignments, you'll focus your ideas and build your story. You'll also create an illustration portfolio ready to present to art directors. The entire process of creating a children's book will be explored, including writing a first draft, making sketches and character studies, editing, and creating finished artwork and dummies. We'll also discuss how to approach publishers. This class is designed for writers and/or illustrators. Applicants need not be skilled in both areas.

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Internal Communications is an integral aspect of ensuring employees feel engaged and informed. Happy employees can be a company's biggest asset from a public relations perspective. In this course, you will learn best practices in internal communications, sometimes called employee communications or HR communications.

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In this course, you will develop the skills to research, report, and write longform narrative stories, then pitch them effectively to a variety of travel-oriented publications. This course outlines the fundamentals of exceptional travel writing and will guide you to craft successful stories.

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As technology advances and consumer media habits shift, advertisers are demanding more robust and intelligent media campaigns from agencies. Leveraging data, tracking ROI, and improving performance have become mandates in digital media campaigns. In this course, you will become well versed in the foundation of the multi-faceted digital media industry. Learn how to reach niche audiences at scale, plan and negotiate optimal media buys, and ultimately measure success and business impact.

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Gain confidence in working with words, proper grammar, punctuation, spelling, and style. This course delivers the basics of news and nonfiction copy editing and introduces the trade you'll need to produce clean, compelling content. You will also learn how to market yourself as a copy editor to get freelance or full-time work.

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From Glamour to Good Housekeeping to The Knot, women's magazines and websites are among the most lucrative and high-profile markets. In this intensive workshop, you will learn how to wow editors with the stories they want (and need). Each week, you'll produce a different story, each a type of article that is a mainstay at women's magazines and websites. You'll also workshop pitch letters, editing them to perfection to ensure they get read by editors. Your goal in this class is to pitch articles immediately after workshopping them. The pieces that you will complete include a short service piece, a Q & A, a health article, a personal essay, a long service piece, and a human interest piece (an "as told to" or narrative).