July 23, 2007. Clearwater, Florida. Rockfield Pickups announced today that a Rockfield equipped BC Rich WMD Warbeast guitar will be receiving the coveted Platinum Award for Quality and Design from Guitar World Magazine. The WMD Warbeast is equipped with Rockfield’s powerful Fat-Ass pickup in the bridge position and a razor sharp Mafia humbucker in the neck position.

In their review, Guitar World gear tester Eric Kirkland had these enthusiastic comments to say:

“Rockfield pickups have become standard fare on many of B.C. Rich’s finest guitars and have undoubtedly contributed to the company’s recent success. It’s worth noting that this pair of pickups is perhaps one of the best-matched sets for metal guitar applications…”

“Rockfield’s Fat Ass pickup defined and enhanced these qualities with tight lows, thick crunch and sizzling highs. The Fat Ass’s harmonic enhancement is focused on the guitar’s upper midrange and deep treble tones, creating rich musicality that does not interfere with clarity. This big humbucker also pumps out tons of output, which is unusual for such a clear pickup. Neck position sounds were similarly surprising. The Warbeast’s Mafia humbucker sliced right through my Rectifier’s dense distortion. Its tone was full, crisp and devoid of any nasal quality. Both pickups cleaned up well when I rolled the guitar’s volume down, making it possible to leave my distortion maxed and still get a fantastic rhythm sound.”

Guitar World summed it all with, “The icing on the cake is the Rockfield pickup set. These two pickups generate an incomparable balance of power, sustain and punch, perfectly flattering the Warbeast’s intelligent design.”