Module 7-Complete SEO

Search Engine Optimization is the process of growing the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. DMBS’s Advanced Search Engine Optimization Course provides knowledge and helps a professional develop the skill to use keywords, to gain potential viewers to the website. It is crucial for a business to rank well and to grab the attention of search engine visitors.

Learning Duration of this module

2 Hours

Practical Classes assigned to get in dept knowledge

X hours

Tools you will use in this module

XXX

You will be eligible for the following Certification, after completing this module

None

25/02/2015

Complete SEO

Getting Started

Welcome

What Does This Course Cover?

What You Should Know Before You Start

Picking Powerful Keywords

Keywords: a Channel to Your Prospects

Brainstorming Your Keywords

Using Keyword Analysis Tools

Links from: Using Keyword Analysis Tools

Planning Keyword Strategies

Preparing Your Site

SEO Starts Before You Build

Choosing a Viable Domain Name

Choosing the Right Development Tool

Why You Need TLS and a Mobile-Ready Site

Avoiding Things That Hurt SEO

Your First Small Steps

How Google Works?

What is Google Indexing?

Is Your Site Already Indexed?

Understanding the Search Results

Understanding the Role of Content

Content is Not King! (But it Is Very Important)

You Need High Quality Content

Creating (or Buying),rewriting the Content

User-Generated Content

Types of content

Duplicate Content: Can it Hurt

Basic Page Optimization - "Hidden" Code

URLs

Title Page

Keywords Tag1

Description Tag

Other Meta Tags

Basic Page Optimization - "Visible" Code

Heading Tags

Body Text

Images

Internal Links

"Link Blocks"

Basic Page Optimization – A Few More Good Things

"What We Do" Paragraphs

robots.txt,xml file & the robots Meta Tag

HTML Sitemaps

Submitting to Search Engines

The (Worthless) “Submit Your URLs” Pages

Gotta Have Links!

Creating XML Sitemaps

Referencing the Sitemap in robots.txt & Pinging the Search Engines

Submitting Your Sitemap via Webmaster Accounts

Submitting URLs through Webmaster Accounts

Submitting to Directories

Search Engines vs. Search Directories

How Directories Help You

Finding More Directories related to your topic

When You're Asked to Pay

Working with Webmaster Accounts

Why we need to use Webmasters Console

Registering Your Site and Submitting Your Sitemap to Google

Google Console Setup and verification

The Google Console Search Appearance Area

The Google Search Traffic Area

The Google Console Index Area

The Google Console Crawl Area

The Google Console Security Issues, Resources, & Settings3

Using Local-Search SEO

Dissecting Local-Search & Map Results

How the Search Engines Know Where You Are

“Localizing” Your Pages5

Grabbing Control of Your Business Listing2

Further “Localization” Techniques4

Finding Local-Focus Directories1

You Must Have Links

The Most Important (and Difficult) Part of SEO

How Google Revolutionized Search with Link Analysis

How Five Ways Links will Help You

Two Types of Links: “Real” vs. “Fake”

Linking—the Geek Stuff

Understanding PageRank

Finding Pseudo PageRanks4

The Anatomy of a Link5

nofollow Links and fallow links

Designing the Perfect Link

Putting Keywords into the Anchor

Googlebomb Lives

More Good Things for Links

A "Natural" Link Profile4

What to Watch For: a Linking Summary

The First Places to Get Links

The 1st Place to Look: "Low Hanging Fruit"

Link Analysis Tools: Who Links to Your Competitors?

Performing a Link Analysis with Majestic

Social Networking Links

Low Value/No Value Links

When You Still Need Links

Mentioning Your Site in Forums (Be Careful!)

Buying Links (Google Always Hates It)

The Ideal Link Generation Process: "Link Bait"

The Future of Link Building? The PR Model

Conclusion

Recapitulate

DMBS

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