PPC Weekly Roundup – Spring Cleaning Edition

This week’s PPC roundup will help you brush up on your PPC skills and clean out the unnecessary clutter holding your search marketing strategy back.

To start things off, it’s time to figure out if you’re falling victim to the 3 Sure Signs Your PPC Campaign Needs Spring Cleaning, brought to us by Matt Van Wagner of Search Engine Land. If you find that your campaigns are in even more dire need than what Matt’s outlined here, not to worry — next week he’ll be taking it to the next level and discussing campaign overhauls. Don’t miss it!

Next let’s take a look at your ads. Are they performing the way you want them to? Could they be better? ClickEquations has released their Text Ad Testing Master’s Guide (with links to the best of their text ad Q&A series as well!). This will get your text ads whipped into shape in no time. For further text ad optimization and money-saving tips, Alex Cohen at Search Engine Watch can help with 3 compound metrics to help slim down your CPCs. Need a bit more clarification about PPC metrics and want to make sure you’re taking the right approach? Elisa Gabbert at WordStream outlines common PPC metrics and some of the information they will and won’t give you.

Once you’ve optimized your PPC text ads, you’ve got to send your customers to a landing page that will get them to convert! Modo Media Group shows us how to write a winning landing page in their post.

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Chatch Sirisuth leads marketing executions at Boost Media and is the lead editor of the Boost Blog. Chatch has extensive experience in brand marketing for Fortune 500 companies and Olympic Athletes. He currently plays on the Thailand Men's Lacrosse National Team and lives in San Francisco, CA.more from this author