Posts by Camille

Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced a crisis before. But no one is immune to a crisis and creating a plan is a simple investment now to ensure you’re prepared if anything happens. Preparing for crisis…

Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of changing variables slowly over time, campaign by campaign, is now a much quicker process with several new tools. One of the first projects where I used Facebook split testing tools for Facebook advertising was on a…

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, but what are the missing links to accomplishing all that needs to be done? Today we’re going behind-the-scenes to look at some of…

Last week I attended the Museum Association of New York’s annual conference. I learned more about what museums want to accomplish, their main challenges and how they fit into the world of tourism. Unlike other tourism attractions, museums are cultural institutions, aiming to serve the community, preserve history and educate. Every session I went to…

In March 2017, I attended the final eTourism Labs, a travel & tourism conference focusing on the digital world. Even though it has been a year, the top tourism trends from that conference are still relevant today. Here are the top 4 trendiest trends I heard about over and over from presenters. #1 Mobile Lazlo…

A Facebook pixel is used in Facebook advertising to measure online activities beyond the link click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and a pixel tracking code is the best way to get precise measurements. Most marketers have experienced pixel measurement elsewhere before. Have you ever sent an…

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time again. But there are a few differences between, say, a social media plan and a CVB marketing plan. The biggest differences are that a marketing plan for a specific element…

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re engaging in tactical marketing. The question at hand is – what is driving it? Does every communication and post align with a larger strategy that ties into your goals? Let’s…

You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When I joined the team at Break the Ice Media in 2011, generating marketing content was a hot topic. Soon after, the trend was said to be fading away. We were…

One of the first steps I take when creating a Facebook ad campaign is to create the target audience. There are three types of audiences you may create: custom audience lookalike audience saved audience You can also use more than one of these audiences to create a combination audience. I build many combination audiences,…

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56 North Main Street | Pittsford, NY 14534 | 585-394-0787

Woman-Owned Business Enterprise, Certified MWBE

Break The Ice Media is a Finger Lakes / Rochester, NY based PR firm with a strategic approach to content marketing that includes public relations, social media marketing, digital advertising, video marketing, search engine optimization and more. We specialize in working for clients in the travel and tourism industry, as well as food, wine and craft beverage. Our single focus on destination marketing and tourism marketing allows us to go deeper and deliver maximum results.