People imagine objects tilted and at a sight angle above.

People recoginze a drawing or object faster and remember it better if it’s shown in the canonical perspective.

canonical perspective:从规范的角度看takeaways:外卖品

People scan screens based on past experience and expectations.

Put the most important information(or things you want to people focus on)in the top third of the screen or in the middle.

People see cues that tell them what to do with an object.

If you want people to take action on an object,thether in real life or on a computer screen,you need to make sure that they can easily perceive,figure out,and interpret what the object is and what they can and should do with it.

Avoid providing incorrect affordance cues.

Rethink hover cues if you are designing for a device that uses touch rather than a pointing device.

cues:these cues are called _affordances_affordance:功能可见性，自解释性perceive:觉察，感觉，理解，认知

People can miss changes in their visual fields.

If you are paying attention to one thing, and you don’t expect changes to appear,then you can easily miss changes.

If you want to be sure that people notice a change in their visual fields,add additional visual cues(such as blinking)or auditory cues(such as beap).

ascribe:归因于

People believe that things that are close together belong together.

Sometimes changing the spacing is sufficient,and you will be reducing the visual noise of the page.

Pattern recogniting helps people identify letters in different fonts.

Unusual or overly decorative fonts can interfere with pattern recognition and slow down reading.

Font size matters.

Large x-heights can make a font look larger.

Reading a computer screen is hrader than reading paper.

Black text on a white background is easiest to read.

People read faster with a longer line length,but they perfer a shorter line length.

Use a longer line length(100 characters per line) if reading is an issue,vesvus.

quandary:困惑，为难

how people remember

memory is limited.")Short-term memory is limited.

Stress impairs working memory.

Working memory is sensitive to interference – too much sensory input will prevent them from focusing attention.

People remember only four items at once.

magic number:4

People have to use information to make it stick.

How do people move things from working memory into long-term memory?There are basically two ways:repeat it a lot,or connect it to sth they already know.

The head is a schema ,so is eye.People use schema (plural for schema) to store information in long-tern memory and to retrieve it.

If people already have a shcema that relates to information that you are providing,make sure you point out what that schema is.It will be easier for them to learn and remember the information if they can plug it into an existing schema.

It’s easier to recognize information than recall it.

Recognition makes use of context and context helps you remember.

Inclusion errors

Memory takes a lot of mental resources.

Recency Effect:近因效应Suffix Effect:附加效应

Information in the middle of a presentation will be the least likely to be remembered.

People reconstruct memory each time they remember them.

aloof:冷淡的testimonies:见证，证据grain of salt:有保留的

The later experience has changed your memory

It’s a good thing that people forget.

Design with forgetting in mind.If some information is really important,don’t rely on people to remember it.Provide it for them in your design,or have a way for them to easily look it up.

maladaptive:不利于适应的

The most vivid memories are wrong.

traumatic:创伤的，使人不快的flashbulb memory

If you know that someone had a dramatic or traumatic experience,you need to understand two things:1.They will be convinced that what they remember is true and 2.It’s not exactly true!

how people think

People process information better in bite-sized chunks.

Progressive Disclosure《Don't make me think》

If you have to make a trade-off on clicks versus thinking,use more clicks and less thinking.

Some types of mental processing are more challenging than others.

All “loads” are not equal:cognitive,visual,motor.

When you design a product, remember that making people think or remember (cognitive load) requires the most mental resources.

wander 30% of the time.")Minds wander 30% of the time.

mind wander != daydream

People like Web surfing because it grabs onto mind wandering (hyper links).

The more uncertain people are, the more they defend thier ideas.

Cognitive dissonance:认知不一致tenable: 站得住脚的

Don’t speed a lot of time trying to change someone’s ingrained(根深蒂固的) beliefs.

People create mental models.

People interact with conceptual models.

One of the best purposes of training on a new pruduct is to adjust the audiences mental model to fit to the conceptual model of the product.

The secret to designing an intuitive user experience is making sure that the conceptual model of your product matches as much as possible,the mental models of your audience.If you get it right,you will have created a positive and useful experience.

If you have a brand new product that you know will not match anyone’s mental model, you will need to provide training to prepare people to create a new mental model.

People process information best in story form.

rivet:固定causation：原因，因果关系

People learn best from examples.

Don’t just tell people what to do ,show them.

People are driven to create categories.

People like to put things into categories.

Time is relative.

The more mental processing you do,the more time you think has elapsed.

Always provide progress indicates so people know how much time sth is going to take.

Remember that your own creative process for design follows these same rules.Allow yourself time to work on a creative design solution and when you are stuck,sleep on it.

People can be in a flow state.

engross:全神贯注

If you’re trying to design for,or induce,a flow state (for example,you are a game designer)
1.Give people contol over their actions during the activity.
2.Break up the difficulty into stages to feel that the current goal is challenging,yet achievable.
3.Give constant feedback.
4.Minimize distractions