Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. Mobile media is evolving rapidly. Advertisers and media industry is increasingly taking account of a bigger and fast-growing mobile market. Advertisers run a variety of advertising campaigns. Beyond the branding opportunity of banner ad messaging, marketers also employ a variety of response mechanisms, built into the ad displaying mechanism.

The effectiveness of a mobile ad campaign is measured in a variety of ways. The main measurements are impressions (views) and click-through rates. Additional measurements include conversion rates, such as, click-to-call rates and other degrees of interactive measurements.

Ways of Advertising through Mobile Phones

SMS / Bluetooth / USSD

Sponsorship of Zones

Voice portal / calls

Advertising Ring Back

Tones ( ARBT ) / Ringtones

Brand Zone / Contest Hosting

MMS / Pop-ups

Scanners / Screensaver / logos

Downloads

Gaming

Subscription based Alerts

Play recorded messages

Wap

Interactive 3d tools

Splash screen ads

Delivery report

Mobile tv etc

Mobile Advertising practices such as Bulk SMS service provide ultimate convenience to customers to access the brand information only when they are convenient or free. The message doesn’t disappear from the inbox of the customers until and unless he or she wants to do away with it. However, if the customer finds the message relevant or informative, he or she will keep it back in his or her inbox for future reference. Providing a good brand recall value through mobile advertising media is a seasoned tactic implemented by mobile advertisers to effectively promote their brands in the market.

Mobile Advertising is therefore going only one way that is UP, UP, and UP.

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