Since its launch late last year and a few acquisitions early in 2012, not much has been heard from the Weinstein Co.’s multi-platform label RADiUS-TWC. But Monday, co-presidents Tom Quinn and Jason Janego announced a quartet of marketing and distribution hires in advance of its first releases.

Independent Distribution Partners execs Liza Burnett Fefferman and Heath Shapiro have been brought on as executive VP Publicity and VP Marketing and Distribution, respectively, at RADiUS-TWC, with the intention of coordinating marketing across all platforms. They are joined by Richard Hornbeck as director of On Demand and Digital Media, and Caroline McKenzie as director of Marketing and Delivery.

The new hires will immediately begin crafting strategy for the release of the black comedy “Bachelorette,” which will hit VOD August 10 and theaters September 7. Acquired out of the 2012 Sundance Film Festival, “Bachelorette” was written and directed by Leslye Headland and stars Isla Fisher, Kirsten Dunst and Lizzy Caplan as bridesmaids whose pre-wedding exploits nearly wreck the event.

“That was always the plan, to put together a team,” says Quinn. “It’s a unique opportunity for all of us. We’ve known Liza and Heath for a long time, and they are one of the single best distribution duos out there. Now they are going to be working in a new way, looking toward how distribution is changing.”

RADiUS-TWC also has Nicolas Winding Refn and Ryan Gosling’s “Drive” follow-up, “Only God Forgives,” forthcoming, as well as “Solomon Kane,” “Expatriate” and “Pusher.” Though the company has yet to date any other films officially, it is likely that more will be released before year’s end.

A returning Weinstein Co. staffer, Fefferman most recently ran publicity efforts for Samuel Goldwyn Films and ATO Pictures on films such as “Fireproof,” “Elegy” and Casino Jack.” Shapiro worked on sales for IDP films including “Supersize Me,” “The Squid and the Whale” and “Mao’s Last Dancer.” Hornbeck comes from MGM, where he worked in domestic TV sales and digital media distribution, while McKenzie comes from Quinn’s old haunt, Magnolia Pictures.

“We’re in full swing,” Quinn says. “The truth is, since we got here I’ve been imagining what this team will be, and having gone through a lot of discussions with folks this was the single best team we could have put together.”