On November 17th, 2011, at 11:00 AM, The Landmark in East Rutherford, N.J., will be the site of the MNYCA’s annual workshop. The program will feature presentations by Andrew Dell’Aglio, regional sales manager, Yellowbook360; Matt Koenig, regional market manager, Yellowbook360; and Mike Walker, CEO, Walkertek Interactive Marketing.

After seven years working in advertising sales for the Food Network, Andrew Dell’Aglio switched his focus to a more local level and joined Yellowbook in 1999. Over the last 12 years he has continued serving the local business owner by assisting in driving targeted local leads to their business. Since 2005 Dell’Aglio has focused on all of the changes and advancements that the Internet brings to the local business owner. With his Google and SEMPO certifications, Dell’Aglio was head of Yellowbook's training initiative as they rolled out different new media products to their 4000-plus sales force. Today Dell’Aglio is focused on clearing up the clutter that is online search marketing for the local business owner. He regularly takes the stage at seminars in front of groups large and small to assist them in a better understanding of how to make the Internet work for them.

Matt Koenig brings over 13 years of experience in local search marketing with an expertise in print and interactive online marketing. Koenig's primary focus has been on small- to medium-sized businesses with the emphasis on bringing buyers and sellers together. His expertise in web design and the role of search engine optimization principles has allowed businesses to reach the first page of Google and other search engines for their desired target areas. Koenig also is SEMPO certified and a Google authorized reseller.

Mike Walker, CEO, WalkerTek Interactive Marketing, is an award-winning, 16-year web marketing veteran. He has been involved with online marketing since 1995, as the director of interactive marketing for a full-service B2B marketing firm in New Jersey. With a background in communications, Walker has spent several years in marketing as a web designer, multimedia specialist and director of interactive services. Walker's experience in marketing allows him to bring a unique level of expertise to the development and marketing of brands, from both a visual and functional perspective. His articles on search marketing and social media have been published in several magazines and online portals including New Jersey Business, NJ Biz and several trade specific publications. WalkerTek has been named as one of the top business-to-business marketing companies in the country, by BtoB Magazine, for the past four years.

Walker will explain how to make social media work for a business. During this hands-on, interactive session, he’ll cover:

• Developing a social media program for a business;
• Explaining why social media content makes a difference;
• Choosing the right social media platforms and tie different platforms together for a comprehensive social media program;
• Impressing customers and conveying the right message; and
• Managing your social media efforts internally, without hiring a full-time staff.

Laptops and social media challenges are welcome. A registration form is available at www.mnyca.org. The chairperson of this event is Shaun Julian of E.W. Kaurmann Co. For more information call 732.291.0168.