L'Oréal recently filmed a television commercial that features
a capuchin monkey 'actor.' Monkeys used for entertainment and
advertising are subjected to horrifying cruelty. They are
typically torn away from their mothers at birth, causing
irreparable psychological harm, and forced to live in highly
unnatural and often deplorable conditions. Even the best-known
trainers are frequently cited by the U.S. Department of
Agriculture for violating the Animal Welfare Act, which
establishes only minimal guidelines for animal care.

After they are no longer profitable to their trainers (when
they reach maturity and can no longer be easily handled),
monkeys are often discarded at seedy roadside zoos or spend the
remainder of their long lives in horrifying conditions in
basements, garages, or backyards. Some species live into their
50s and may spend decades in these conditions.

According to L'Oréal, the American Humane Association (AHA)
was on set during filming, but the agency only monitors animals
when they are on set and does nothing to prevent
behind-the-scenes abuse and neglect. The AHA does not monitor
pre-production training, the living conditions of animals, the
premature separation of babies from their mothers, or the
disposition of animals when they are no longer useful to
trainers.

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