mFreya is an android platform that takes the relationship between customer - retailer - business to the next level. It is capable of managing the complete lifecycle of a distribution channel with retailers as business representatives in the market. Following are some salient features of mFreya:1.Supports communication channels via SMS, USSD, CALL, EMAIL, GPS tracking and WEB. The platform is smart enough to switch between channels on the basis of availability.2.All menus are integrated in the platform and new menus can be added on the fly. This offers an added advantage to Telecom industry that gives the advantage of never having to burn SIMs again for introducing new menus and altering the existing ones.3.Role based access for different group of users. This platform can be used by all in an organization like Retailer, Field Staff, Supervisors, Employees, Functional Heads, CEO and organization owners. This platform has the capability of serving all the needs by mere integrations and configurations.4.GPS tracking of field agents on the move that have the platform installed on the basis of latitude, longitude, cell id and lac id to monitor their efficiency.5.Dynamic menus can be created on the fly leading to no one having to remember short codes, keywords, Email addresses, helpline numbers, etc. going forward. Dynamic menus have been setup for Indian Telcos6.Industry agnostic - mFreya platform has been built using the vast experience of people having worked in varied industries by abstracting out what is common across industries and making it easy to implement processes (most of the times on the fly) that are different.7.Localization support to help retailers use the platform in their favorite language