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Teen Phenomenon Cody Simpson Invites Fans Across The USA To Help Make Over 25,000 Stuffed Animals To Donate To U.S. Marine Toys For Tots Foundation During National “Stuffed With Hugs” Birthday Celebration Weekend

The need to brighten a child’s holiday is greater than ever this year, according to retired Marine Corps General, Pete Osman, chief executive officer of the Marine Toys for Tots Foundation. A recent U.S. Census Bureau report cited statistics that reveal that more than one in five children under 18 years old (or 16.1 million children) live in poverty. The report also showed a yearly decline in median household income.

“With the generous support of Build-A-Bear Workshop, we will be able to fulfill the holiday dreams of thousands of less fortunate children,” said Osman.

Stuffed with Hugs will take place during regular store hours and U.S. Marines may be on hand to collect the stuffed animals. To learn more about Stuffed with Hugs weekend activities or to find a store in your area, visit
buildabear.com®.

Build-A-Bear Workshop and its associates believe in the teddy bear philosophy of being good people and good bears. Throughout its 15-year history, the company has shared the hug of a teddy bear wherever needed in local communities and abroad. Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them like children’s health and wellness, animals, and literacy, and has given nearly $31 million through its corporate donations and foundation grant programs to these causes.

About Toys for Tots

The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in its 65
th year, Toys for Tots provides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season.

About Cody Simpson

With over 3.4 million Twitter followers, over 3.3 million Facebook likes and more than 144 million YouTube views, 15-year-old pop star Cody Simpson is already a teen phenomenon. Simpson, who is currently on tour supporting Justin Bieber on Bieber’s “Believe Tour,” marked the recent release of his debut album “Paradise” with a pair of sold-out concerts at Los Angeles’ Staples Center. 2012 has been a banner year for Cody, having kicked things off with his own sold out “Welcome To Paradise Tour” and being named “Favorite Aussie Superstar” at the 2012 Nickelodeon Kids’ Choice Awards. Simpson was also among the top stars invited to participate in the 134
th annual White House Easter Egg Roll, and kept busy leading up to the release of “Paradise” by joining Big Time Rush on the massive “Big Time Summer Tour” and releasing a new interactive film, “Finding Cody,” via Warner Music Group’s original YouTube channel, “The Warner Sound.” For additional information, please visit
www.codysimpson.com.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball
® mascot in-stadium locations, and Build-A-Dino
® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at
bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For
® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at
buildabear.com®.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop
® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop
® should only be used in capital letters to refer to our products and services and should not be used as a verb.