“We intended ‘Same Love’ to help spread a message of love, tolerance and acceptance and we are proud to align ourselves with the ‘Characters Unite’ movement which shares the same goal,” Macklemore & Ryan Lewis said in a written statement about their pro-gay marriage, life-affirming song.

This will be the fourth year for “Characters Unite Month” — a play off USA Network’s “Characters Welcome” brand — its most expansive promotional campaign including digital content, on-air programming, and community events.