Hard Rock Hotels offer 'Amplified package'

Part of the 15th birthday celebration of Hard Rock Hotel at Universal Orlando included a refreshening of its rock-star memorabilia, including clothing from Lady Gaga, Rihanna, Elvis Presley, Jennifer Lopez, John Lennon and others.

The hotels, a combination of corporate-owned and franchise locations, are now offering the "Amplified" package for guests, giving them a chance to tap into their inner rockstar.

"At Hard Rock, we are committed to elevating the guest experience through memorable and authentic experiences that rock," said Nora Swire, senior director of marketing for Hotels & Casinos at Hard Rock International.

Guests buying the package will receive a pre-reserved Fender guitar, floor amp and headphones for in-room jam sessions. The headphones, quite obviously, should keep the noise complaints to a minimum.

The package also includes a personalized memorabilia tour around the hotel, a collectable pin and a limited edition hat, said Hard Rock leaders.

"The 'Amplified' package allows us to provide our fans with an exclusive opportunity to engage with our brand's biggest passion -- music -- through an all encompassing experience," said Swire.

The package, with prices that start at $149, is available through the end of the year. It is the first time the Orlando-based company has launced a brand wide campaign.

Amplified is an extension of the brand's "The Sound of Your Stay" music amenity program.

That amenity, defined as mix, picks and tracks, is available at every Hard Rock hotel, including the Hard Rock Hotel Orlando at Universal Orlando Resort.

So what does mix, picks and tracks mean?

Mix: Guests can get a Traktor Kontrol Z1 DJing device and a laptop to create beats in their room.

Picks: Each hotel has 20 Fender guitars up for grabs.

Tracks: Custom playlists available for download.

No need to be nervous about the mix or picks categories. Leaders at each Hard Rock Hotel knows not everyone's a seasoned DJ or guitar player. Both of those come with in-room video lessons to bring an educational component to the amenity.