Media office

beIN SPORTS secures Bundesliga’s television rights 2015-2016

Posted Aug 02, 2015

beIN MEDIA GROUP and DFL Deutsche Fußball Liga have reached a global media rights deal beginning with the 2015-2016 season that will make the German league available to “hundreds of millions” of fans across Middle-east & North Africa, France and Australia. The contract will run for five years, apart from France, where it is two years.

Beginning in the 2015-16 season, the deal includes all 306 Bundesliga matches as well as matches of Bundesliga 2, the German Supercup and the Bundesliga Relegation Playoffs. beIN MEDIA GROUP is also obtaining exclusive rights to the Bundesliga’s digital distribution rights including online television services and mobile.

Nasser Al-Khelaifi, CEO of beIN MEDIA GROUP: “Both on and off the pitch, the Bundesliga has grown to become one of the preeminent football leagues in the world. We look forward to partnering with the DFL over the next five years to leverage our global portfolio of sports channels to strengthen the Bundesliga brand around the globe.”

Joerg Daubitzer, Managing Director of DFL Sports Enterprises: “These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property. beIN MEDIA GROUP is a global-scale partner that provides German football with excellent opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in Bundesliga’s continued development over the coming years.”

The star of the Bundesliga has risen over the last few years on the back of the success achieved by FC Bayern München and Borussia Dortmund; however, the league of the world champions is plush with talent and is one of the most exciting and entertaining leagues in the world.

The exposure given to other clubs such as FC Schalke 04, Bayer 04 Leverkusen, VfL Wolfsburg, Borussia Mönchengladbach and others will help elevate the league to even greater heights around the world.