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What makes a person great?

What makes a person great? If they are rich enough, are they great? What do we look for when
we say they are wise? What does it mean when we say they make a difference? If we want to
make a difference, are there models we can emulate or admire?

I have been answering questions put to me in this column by others so I thought this month I
would ask myself a few of my own. I came across someone who I think is a great person, and who has taken me a long way toward answering my questions.

Tom Washing, who now lives in Montecito, certainly is highly successful. He has been active in
the venture capital industry for over thirty years. He is a founding partner of Sequel Venture
Partners, a Colorado-based venture capital firm investing in emerging growth technology
companies which, at one point, had 400 million dollars under management. He has served on
dozens of corporate and non-profit Boards of Directors, including as founding Chairman of the
University of Colorado Center for Entrepreneurship, President and Chairman of the Colorado
Venture Capital Association, and Chairman of the Board of the University of Michigan
Technology Transfer Advisory Board. This is just to name a few of his achievements.

Does that make him great?

He was raised in a middle-class family in Ohio by a father who worked for the same large
company for 55 years, most of it as a factory manager. He was one of the few in his high school
who made it into an Ivy League school, and to Dartmouth College at that, and had to hitch-hike
there. But then the world opened wide with his connection to students from all over the world.
He became a Wall Street lawyer and partner for 14-15 years and then jumped into an opportunity
with a client to start a venture capital firm. Does the willingness to take a risk make you great?
Maybe it is a part of it. He then started his own venture firm in 1996 and was able to sell three
funds with focus on the early stage of investing. He says, “I loved working with entrepreneurs
and I loved being my own boss.”

And then his life somewhat changed direction. “Like everything else, things happen to alter your
life as you stumble along.” He had a friend, Tim Starzl, a brilliant inventor and entrepreneur.
Tim’s wife had grown up in India and this made him aware of a particular problem there. He

needed money for a company that was working on a cure for children with chronic diarrhea. That
may not sound either exciting or significant, but the problem is vital. It’s the second biggest
killer of children, under the age of five, world-wide. Tom had done some personal investing
before but this became a cause celebre to him. It really grabbed him. This was a big idea that
could change the world. He got two other friends to co-invest $300,000 to run a second trial in
India. “Every child who was given this stuff was cured within 24 hours.” He went on to find
funding for the other rounds, helped to bring in a management team from Pfizer, and even
received money from a private equity firm who never takes on this kind of risk.
I asked him if this felt different, somehow, from what he had done before.

“For the first time I felt an emotional attachment to making the investment successful. In my
previous investments, I always got involved with the entrepreneur, but the money was first. But
this could save lives. This could make the world a better place first, and the money was second.”
He even wrote a book about his experience, An Unlikely Intervention: A Startup Company’s
Quest to Conquer the World’s Second Leading Killer of Children, so that others could follow his
lead and benefit from his experience in doing good while investing.

I asked him why he became involved in the new profit organization called Sustainable Change
Alliance, Inc. (SCA, Inc.). SCA, Inc. is an offshoot of the membership organization Sustainable
Change Alliance which has been presenting programs for the last two years focused on various
social and environmental problems and featuring impact organizations needing capital. SCA, Inc.
is an impact investing firm in Santa Barbara dedicated . . .

• To become the best local impact investor in the United States;

• To become the best local impact investment community in the United States; and

• To become the example for communities worldwide.

His answer, “My wife Susan and I wanted to get involved in the community. I love working with
entrepreneurs, but I wasn’t interested any longer in making money from investing in high tech
apps and organizations without a social benefit. I wanted to create a model here, and to promote
that model more broadly.” My sense was that he had experienced the passion and meaning of
making a difference and he was no longer interested in going back to just making money. He
wanted to use his knowledge, wisdom, experience, and skills for the betterment of the world.
One final question remained, why communities?

“Ever since Susan and I were married, we were involved in our communities. I believe that you
should act locally. That where you are, you have the greatest impact by your philanthropic
activities. We are facing serious problems at this time nationally; but, if people all over the
country act locally, we can have a larger impact.”

So, have I answered my questions satisfactorily?

What makes a person great? If they are rich enough, are they great? What do we look for when
we say they are wise? What does it mean when we say they make a difference? If we want to
make a difference, are there models we can emulate or admire?

Would you say that Tom Washing is great, wise, making a difference, and a model to emulate or
admire?

I certainly would!

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Peter Brill is the founder and first Executive Director of Sustainable Change Alliance. He is also a founding board member of SCA Inc., a profit impact investing firm. In addition to serving on their board, he is exploring ways to change the conversation regarding how people think about affecting social change at the community level by launching his Discovering What Matters with Dr. Peter Brill communication campaign which includes a monthly column in the Montecito Journal as well as his Blog www.dwmblog.com.
He received his M.D. from U.C.L.A. and became a board-certified psychiatrist after his residency at the University of Pennsylvania. He also attended the Wharton School of Business where he became a Senior Fellow. He founded and directed the Center for the Study of Adult Development affiliated with the Department of Psychiatry at the University of Pennsylvania. He consulted to over 150 organizations, founded and ran two national companies, while carrying out a private practice. He is a best-selling author who has appeared numerous times on radio and television, and has also lectured internationally.
Since moving to Santa Barbara, he became the Director of the Third Age Foundation where he lectured and led groups and workshops. His latest publication is Finding Your J Spot, Joy in Midlife and Beyond. He also hosted a radio show titled The Third Age. Additionally, he has served on several boards in Santa Barbara and wasa member of Social Venture Partners where he served on the executive committee for 3 years.

To stimulate conversation about transformative social and environmental change.
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