Newly-established Champ Fund gives DogTime’s 28 million pet enthusiasts an opportunity to help fund a cure for canine cancer

SAN FRANCISCO, Calif. – (February 9, 2010)–DogTime Media, the largest vertical media community focused exclusively on pet owners, today announced it has partnered with the National Canine Cancer Foundation, a nationwide 501 (c)(3) non-profit corporation dedicated to eliminating cancer as a major health issue in dogs, to help disseminate information from their comprehensive canine cancer library.

“It’s the National Canine Cancer Foundation hope that in sharing the canine cancer library with DogTime Media it will help to educate more dog owners and increase awareness of a disease that affects one out of every three dogs, and kills half of those affected,” said Gary D. Nice, president and CEO, National Canine Cancer Foundation, Inc. “DogTime shares our mission, and, through this partnership, we are able to reach a very large audience of knowledgeable and influential dog owners.”

More than 40 articles from the NCCF’s library containing descriptions, symptoms, treatments and prognosis have been added to DogTime’s consumer-facing site, DogTime.com. In addition these articles will be distributed across the DogTime Media community via the popular Media Center content syndication tool, which distributes videos, photos, articles and blogs to publishers in the network.

DogTime has also partnered with the NCCF to establish The Champ Fund, which provides visitors to DogTime.com an opportunity to contribute to the cause, as well as learn about how canine Cancer affected the DogTime family.

“When a member of the DogTime staff lost a loved one to canine Cancer in 2009 he turned to the NCCF for information and a better understanding of what happened to his dog Champ,” said Leslie Smith, editor of DogTime.com. “It became clear to all of us how important it is to share this information and to do what we can to help find a cure.”

In 2009 DogTime Media donated nearly $40,000 to animal shelters and animal welfare organizations through grant program, events, and their popular Facebook applications Save a Dog and Save a Cat.

The National Canine Cancer Foundation is a nationwide 501 (c)(3) non-profit corporation dedicated to eliminating Cancer as a major health issue in dogs by funding grants directly to Cancer researchers who are working to save lives, find cures, better treatments and accurate, cost effective diagnostic methods in dealing with canine Cancer.

About DogTime Media:

DogTime Media is the largest vertical media community focused exclusively on pet owners and the 45.4 billion dollar annual pet market. DogTime Media reaches 27.8 million monthly users via its community of 500 leading pet-focused websites, 420 pet bloggers and more than 2,000 rescue groups, anchored by its own DogTime.com, the premier destination for dog owners.

DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Founded in 2007, DogTime Media is a privately held company based in San Francisco, Calif.