Facebook is removing page likes from inactive accounts

In a bid to tidy things up and make Page likes more meaningful, Facebook has begun removing them from some accounts. The social network is updating the way Page likes are counted by removing memorialised and voluntarily deactivated accounts. Facebook say this change ensures that data on its service stays consistent and up-to-date.

And removing inactive Facebook accounts from Page audience data gives businesses a better insight on the people who actively follow their Page. It does however, mean many business are seeing a dip in their social media figures.

Facebook is implementing the new rules over the coming weeks and has warned page administrators to expect to see a dip in their number of Page likes as a result of the update. It’s not the only big change that Facebook is implementing as the company just revamped its rules on what can and can’t be posted.

Bare bums and boobs aren’t allowed with Facebook stating that images “focusing in on fully exposed buttocks” are banned, as are “images of female breasts if they include the nipple”.