34 ROGERS PEET . MAKERS OF FINE CLOTHES : ' - ''':'}: >:'''' krz . :.J, .oJ ., . ,.- .:; lr , A: , t:; ')" '111'^l' '\ " T o your order" at Rogers Peet means your suit is ex- pressly cut and tailored for you by the most expert hands in our workrooms. Fabrics? To supplement the best made in America, we also offer one of the largest assortments of Britain's fin- est piece goods in the United States. $85 to $135. :- . :: Ready-for-q)Jearing-toþcoats of our all-q)Jool rainproof Scotch Mist*, $70. *;:.-. ."' Jìnwrs fMÍ1I In New York: Fifth Avenue 13th Street at 41st Street at Broadway * Trademark Reg. u. S. Pat. Off. Warren Street at Broadway And in Boston: Tremont St. at Bromfield St. i miK '\ t !!f%Þ,i -<'i J1 , n 'J!, .-:..-.-::-- . ::_,.,: -:.-:.:- I F:;':"" . ....,;0.;,:...:-..:-....::-::--:. ." . ..... .-;- "'J.'i ' .. . }o ." ... 2! ..:::::_: :: :::::'l-::': : _ What this Special Checking Account offers! By opening your special checking account with us you enjoy the prestige of dealing with an organization of recognized standing, with a reputation for prompt, courteous and efficient service. Our Rockefeller Center Office caters to busy New Yorkers who appreciate these qualities. No account numbers or other uspecial checking" marks on our checks-your name on each check without extra charge- no minimum or average balance requirement-service charge 10 for each check issued-no charge for deposits. :I I, I I ' ( ":. THE NEW YORK TRUST COMPANY 10 ROCKEFELLER PLAZA Member of the Federal Deposit Insurance Corporation maiden voyage, officials of the company took up with Baldwin the question of what celebrities would best adorn the incoming vessel. They suggested vari- ous French political figures. "My God, no!" said the Senator. "Not while Con- gress is discussing the French war debt. Bring over the wife of the President. No one can pin anythIng on her." Chivalry won the day and Mme. Albert Lebrun came over. Baldwin promoted and pre- sided at a ten-dollar-a-head dinner in her honor at the WaJdorf, at which no mention of the debt was made, and pre- sented her with a silver cigarette case engraved with a likeness of the Man- hattan skyline. The next year President Lebrun made Baldwin an Officer of the Legion of Honor for his "friendship to France in war and peace." Baldwin's public-relations clients at one time or another have also included Macy's, Brooks Brothers, the Junior League, the National Institute of Arts and Letters, the \V orld's Fair, and Lord & Taylor. Some of these interests have occasionally dovetailed rather neatlý. In the fall of 1939, for example, when French longshoremen went on strike and refused to unload foreign steamers, American longshoremen showed a sym- pathetic disinclination to unload French steamers. The Champlain was on her way with a consignment of Christmas champagne for Macy's, and Percy Straus, president of the store, anxiously summoned Baldwin for a consultation. Baldwin encouraged him to take a long- range view of things. He persuaded the French Line not to force the issue and to send the Champlain back to France with its cargo still aboard. According to Baldwin, the French dock workers were so pleased by this oblique gesture on their behalf that the strike was called off and a general strike in France averted. Before Christmas a second French boat arrived and was peacefully allowed to unload another consignment c wine for Macy's. Baldwin's activities in the interest of his puhlic-relations clients are not always as definite as that, and he is not inclined to give away secrets uf the trade. "\Vhat do you do for your clients, Joe?" an old classmate once asked him. "Oh, everything," said Baldwin. "Take care of their distinguished visi- ' :I\ /t))') ' ,\ 11 ' \ 1 \ I \' .. I t ) - / I \ . j ______ \ :--- {::::JjJ3!::: ;- . ;'j - - -.