"Low analysis. More needs to be applied compared to standard nitrogen rates. Takes several weeks to see a response. Response may be poor. Soil temps must be between 55 - 60 for results. May be an odor."

source: O.M. Scotts & Sons Company

You won't find this info anymore on the Scotts website because of 2 things....

Barry will be happy to talk with you...you don't get college credit...but you will learn a lot.
It might be a good idea to start with a "bridge" program.
Be sure you understand the limitations of weed control with organic products.
Start early, before the dealers get really busy. Plan ahead.
Read a few(hundred) posts in the Organic section of Lawnsite.
Get a book or two on soils, soil microbiology and mineral cycles.