Writing a business strategy document

Internal appraisal Provide a concise review of the current health of the organisation; summarise the strengths and weaknesses and their implications; make sure you cover key achievements in the previous period. Will you commit money, resources, and time to support the plan?

If writing the business plan for investors or bankers, you want to explain the background of your company executives and managers and explain how that will help you meet business goals. The more seasoned the management team, the less the risk.

Purpose Cover the new mission, vision and values for the organisation — this is the backdrop for the plan; say how you use these important statements. Ensure you provide an overview of governance arrangements. This section is where many should go.

A Dose of Strategy. Planning is a continuous process.

It can help you describe your product or service, detail your marketing strategy, and lay out your sales and operational forecasts—including the ever important cash-flow projection so as to keep your business on track for profits. Erica has developed and reviewed hundreds of strategic plans for public and private entities across the country and around the world.

What values and beliefs guide your daily interactions? If outside investment or loans are sought, whether from venture capitalists or bankers or others, a business plan is essential.

How committed are you to implementing the plan to move your organization forward? SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. Check out the Training and Support section of this site for a list of contacts who can help.

Fill your plan with metrics, measurements and information you can later review. What are you and your people really committed to? Where are we going? For the purpose of financing, you may add certain sections to your business plan, including background and historical information about the business and a description of the management team leading the organization.

Strategic aims and priorities for change for the next three years Cover the main areas of work the organisation needs to focus on for the next three years.

In the financial section, you provide "the quantitative interpretation" of everything you stated in your organizational and marketing sections, Pinson says. In lieu of research, Berry, who sits on a panel of angel investors, the Willamette Angel Conferencesays companies can provide testimonials from existing customers.

Executive summary A summary of the plan; you may wish to make this summary something you can promote outside the organisation, to build support and keep stakeholders informed.

This section explains how you travel to your final destination. The Business Plan Outline Pinson recommends starting a business plan with a cover sheet stating the principles of the business, the name of the business, and the address of the business.

The following are recommended components of your business plan, although the order in which you write and present these sections can be subject to change: You should review your strategic position regularly through the use of a SWOT.

A formal business plan can be a vital tool for running a business, setting out sales forecasts, marketing plans, and cash flow statements that can be revisited and updated every month. What is your uniqueness? This is the exit strategy.

What are the core values and beliefs of your company? What can your organization potentially do better than any other organization? Action items are plans that set specific actions that lead to implementing your goals. Pinson also was selected by the U. Members of the Developing Governance Group can also provide practical assistance.

This is where you look at what is happening internally and externally to determine how you need to shift or change. These elements are crucial in assessing your strategic position with your organization.Writing A Good Strategy Document Filed under Marketing, Product Management.

0. I have to write a strategy for a completely new business venture for my company.

I dusted off my Queen’s MBA books (they were not that dusty since I just finished my MBA last November), to review what I.

Strategic Plan Step 5: Writing Your Plan. but the following are headings to guide you in structuring your strategic/business plan: Contents of a strategic plan document: Executive summary. A summary of the plan; you may wish to make this summary something you can promote outside the organisation, to build support and keep stakeholders.

There is no perfect way to write a Strategic Plan but the following guidelines may assist: The Strategic Plan should only be as complex as it needs to be. The Strategic Plan needs to have a professional appearance The Strategic Plan serves the needs of stakeholders outside the organisation e.g.

sponsors and government funding agencies. More. An effective strategy document should include topics such as an executive summary, introduction, purpose and resourcing.

The body of the document should also state the purpose, internal appraisal, future potential and the strategic aims and priorities for change. The parts of your plan that layout your roadmap are listed below: Strategic objectives: Strategic objectives are long-term, continuous strategic areas that help you connect your mission to your vision.

Holistic objectives encompass four areas: financial, customer, operational, and people. We created the Business Strategy Plan Template to document your strategic plans. This Microsoft Word tool is a great resource to help guide you through the development of your business strategy.