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Please accept my apologies. I meant no offence. I should not have used such terms to illustrate my passion for my dream idea. I with all sincerity did not mean to attack you or anyone elses personaly held beliefs. Please accept my apology and I extend that to anyone that I offended. I should have been more thoughtful about what I was saying.

As for all caps I didn't mean to shout. Sometimes It's just easier for me sometimes than using the shift key for the occational capital,you see I have sever tremors from parkinsons

I don't always read posts from piano forum iconoclasts, but when I do, I read Mike Carr.

Sometimes Mike is off the mark, but he provides some useful insight. The fact that so many industry people dislike him must mean something. I think he's a good part of the forum, different viewpoints should always be welcome.

Civility is always welcome, too, of course.

Yeah he is a real sweetheart. And, as he himself put it - he is only concerned about accuracy.

No problem at all K-52SM, I took no offense. The only reason I posted the definition of Iconoclast is because I thought it was an interesting word.

I think your idea is tantalizing and it would be interesting if someone could do for Chickering what Samick has done for Knabe. Of course the ultimate would be to follow what the new Mason and Hamlin has done but I fear that would be cost prohibitive.

There are a few GREAT names out there such as Ivers and Pond (which I believe is also owned by Baldwin but I'm not sure) and some other smaller makers that still had a reputation for very high quality such as Steiff, what you are proposing would pretty much have to be a labor of love, but pulled off, it could be great.

Thank-you much for the facinating discussion, debate and opinions contributed to this thread. It certainly took some interesting turns. It would certainly take a hercalian effort to make something like this happen.This was just more of a 'what if?" curiousity on my Part.

Perhapes the question should be, with all the branding potential that "Chickering" has, why does "Baldwin" seem to be sitting on all that. Premuim Performance Pianos at affordble accessable Prices.

Not everyone that wants a Steinway, Mason & Hamlin, Charles Walter, or Baldwin for that matter, not that they are not fine piano much deserving of thier fine reputations, Some folks want something different, unique and prestigous with all that comes with a not so commonly found But familiar nameWhat a potential gold mine

Thank-you much for the facinating discussion, debate and opinions contributed to this thread. It certainly took some interesting turns. It would certainly take a hercalian effort to make something like this happen.This was just more of a 'what if?" curiousity on my Part.

Perhapes the question should be, with all the branding potential that "Chickering" has, why does "Baldwin" seem to be sitting on all that. Premuim Performance Pianos at affordble accessable Prices.

Not everyone that wants a Steinway, Mason & Hamlin, Charles Walter, or Baldwin for that matter, not that they are not fine piano much deserving of thier fine reputations, Some folks want something different, unique and prestigous with all that comes with a not so commonly found But familiar nameWhat a potential gold mine

I hate to disappoint you but Chickering has virtually zero brand equity.

The name Chickering would only be known by piano nerds like me.

There are only 2 brands of pianos that have even measurable brand awareness in this country and you can pretty well guess what those are.

Well certainly Chickerings of the late 19th & early 20th are worth rebuilding..they are listed among the top makes alongside Steinway,M&H, and Knabe..of that period..and chickering is include in that list..

My specialty in piano consulting is marketing. I've been in many meetings with piano manufacturing execs discussing marketing issues, including Yamaha, Bechstein, Samick and Young Chang.

For many years Chickering made a very good piano. However, its name recognition and its image outside of the piano community (dealer, manufacturers, serious players and enthusiasts) is very low.

Kimball and Wurlitzer have exponentially higher name recognition and quite frankly, even those brand names have little value. In fact, the Kimball name was basically abandoned before being picked up a few years ago at no cost.