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The Art of Knowing the Customer

8 Ways to use Customer Insights to improve Business Performance

Zusammenfassung

The tables have turned on today’s retailers. Many shoppers may never set foot in a brick-and-mortar store before making a purchase. And when they do enter a store, they possess competitive data on price and product detail. So how does this new era of retail change the way retailers market and sell to consumers? Merchants must now be able to paint a picture of each customer and create a personalized shopping journey. To that end, advanced customer analytics is key.