Jasiri X talks about grassroots activism in the Obama/Tea Party Era at Columbia College in Chicago. (Courtesy Photo Bakari Kitwana/Andrew Bryce Photography) Members of the Black intelligentsia let out a collective victory cry last week when hip-hop artist Lil Wayne lost a multi-million dollar endorsement deal with Mountain Dew as a result of lyrics comparing the beating of murdered teenager Emmett Till in 1955 to female genitalia.

by LZ Granderson (CNN) — I went online this morning to see the Mountain Dew ad — the one some are calling the most racist in history — expecting to see some really offensive stuff. Instead, I saw some really silly stuff.

TYLER THE CREATOR (AP Photo/Chris Pizzello, file) by Candice Choi AP Food Industry Writer NEW YORK (AP) — PepsiCo is once again learning the risks of celebrity partnerships after an ad for Mountain Dew was criticized for portraying racial stereotypes and making light of violence toward women.