December 30, 2016

Another year coming to its end. A lot has happened and changed throughout 2016; like settling in to a new city and making it feel like my own, balancing between a new job and my hobbies and enjoying Helsinki with my amazing friends, - some old and some new. Photoshooting a lot , loving a lot more and realizing how well things really are in this life of mine. No need to complain.

I’m so thankful for you for visiting here over and over again and hoping that you get something out of it. My goal is to share inspiring, beautiful photos and this year I really feel like I reached it with the help of my OVER THE TOP photographers who I am also lucky to call my friends.

December 27, 2016

The last FF-post for this year is about a fashion design student at Aalto University, Anna Sarasoja. Her BA collection consists of 7 looks which all got their inspiration from war pilots, WWI nurses and the Finnish movie Calamari Union by Aki Kaurismäki. She loved the cool clothes and attitude of the movie characters but wanted to combine them with something more feminine - this is where the nurses got in the picture. Red and white, which are the dominating colors of the whole collection, were taken straight from that world. Long knotted fabric strips on the other hand got their inspiration from war pilots. A very successful mix when the result looks like this.

December 22, 2016

Haven't been that into sleeves even though they were a big big thing this season. And tried avoiding frills as well, - however not that successfully. But here; a knit with cool sleeves and some big frills in the front that I fell for. Gonna show it to you later.

December 14, 2016

Living from week to week with parties on my mind, - party outfits to be exact. I've been using my money on all these sparkly things and there's not an end in sight before New Years. But that's ok, I will just have to learn to wear bling and glitter even on those ordinary days. Not even "have to" - more like get to!

Three Xmas parties ahead starting from tomorrow. I will try to shoot the outfits for you despite the minus degrees and a flu that will soon be killing me.

December 8, 2016

You know my love for earrings, so it might not come as surprise that my dearest jewellery needed a prettier place for themselves than a jewellery box. I am also that kind of decorator who likes to keep everything important (such as my clothes and jewellery, his instruments and skateboard and our dog's huge toy baskets) on display and as part of the interior. It tells more about the people living there and makes a home feel more personal.

December 5, 2016

A fashion story we shot for Around Journal many many months ago is now live here. Eeva also sent me some unseen photos that I am now allowed to show you as well. I love how good they turned out to be even though working with your friends might sometimes be far from professional.

December 2, 2016

Pre Christmas parties and all that sparkle and glitter are getting me in the mood. A busy December ahead even though I'm not moving anywhere this year. This might even be the first Christmas in many years when I'm really looking forward to it. Am I getting old?Also about the outfit; a lot of favorites together. That glitter top and the jeans from Monki are real keepers.

This is what it looks like when two inspired people meet on an empty beach in the middle of winter. Feeling so thankful for these super talented friends, like Sanna, that I've got the privilege to work and share ideas with. More to come!

November 16, 2016

Elina Äärelä is a fashion design student from Aalto University, with her main focus on menswear.

In her BA collection she got inspired by the slideshows "Boy Town" by Nina Manandhar and "Twentysix Different Gas Stations in Africa" by Frank Verdier. She fell in love with the flower printed and beautifully colored clothes that could be seen in both of them and wanted to get the same feeling to her collection by using red and blue as the main colors.

The crystals that she applied on the knees and chest on every piece were sponsored by Swarovski.

This year Elina wanted to try something new and is now working on a womenswear collection for upcoming spring.

Can not wait to see it!

Thank you Sokos Hotel Vaakuna for letting us shoot in this beautiful lobby.

November 13, 2016

A basic white button-up shirt is one of the easiest pieces of clothing to wear, - from day to evening and every style imaginable. I've been searching for a new since my old one from Weekday has started to lose it's crispyness and fresh white color, no wonder because it really has been worn quite often. Well, the search for that "basic" white shirt is still on. I just couldn't resist this trendy ruffled one.