Design

Tell the IU story visually

The power of the IU brand relies on every marketing and communications effort from all campuses. It is vital that we consistently represent IU—and own our visual identity.

That’s why we’ve created this website. We want you to confidently put the IU brand into action.

But make no mistake. This isn’t a one-size-fits-all set of tools. These design guidelines ensure consistency, but encourage creative flexibility. You have the freedom to create branded materials that showcase your school’s, office’s, or department’s unique personality.

Once you’re familiar with the IU master brand, learn about the visual language of the IU brand and discover how to use typography, color, and photography to create branded materials.

Logos and Lockups

Indiana University is a name to be proud of. A name with weight and history. As such, it must be treated with the appropriate amount of respect and dignity.

Our branding system includes a number of ways to use the Indiana University name and closely associated symbols as identifiers. However, there is only one logo—the IU trident.

Fonts

Typography has an important part to play in our branding efforts. When used consistently, fonts add visual strength to our brand’s identity. They can also help establish the right mood for your marketing and communications efforts and make them a pleasure for your audience to read.

Putting the IU brand into action

All parts of the IU brand should work together in a complete design—from messaging and photos to colors and font choices.

IU Communications has produced websites, videos, print ads, digital ads, and specialty items designed to embody all that IU stands for. These examples show how you can use the IU brand guidelines to create sophisticated, branded materials in unlimited ways.