Johnnie Walker, the iconic American whiskey brand, has a girlfriend or is it a sister? Meet Jane Walker. Diageo putting her in place of the long standing male logo on a select 250,000 bottles. Johnnie Walker has outpaced many competitors, growing 18 percent last year.

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Whisky maker Johnnie Walker has unveiled "Jane Walker," a female iteration of its logo for a special edition of its Black Label blend. About 250,000 "Jane Walker" bottles will be available in the U.S. in March to coincide with Women's History Month and International Women's Day March 8, according to a news release . Johnnie Walker will donate $1 for every bottle sold to organizations that champion women, such as She Should Run, a nonprofit that encourages women to run for office.

It's not the alcohol playing tricks on your eyes: The striding figure on some bottles of Johnnie Walker scotch will be Jane Walker. Liquor maker Diageo says it plans to roll out bottles next month for ...

LONDON (Reuters) - Diageo (DGE.L), the world's largest spirits company, is launching a U.S. limited edition of its Johnnie Walker Black Label Scotch featuring a woman on the label, called Jane Walker, ...

Diageo , the world's largest spirits company, is launching a U.S. limited edition of its Johnnie Walker Black Label Scotch featuring a woman on the label, called Jane Walker, it said on Monday. The launch ...