Coming in early 2019, a new label called “Peculiar Picks” is making its way to the popular grocery store. The initiative will label produce that may not otherwise sell because of its appearance. The store is already tackling plastic bag waste, by eliminating all single-use plastic by 2025, so eliminating food waste is another step in the direction toward a more mindful shopping experience.

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What Is Ugly Produce?

Ugly produce is perfectly safe to eat, it just doesn’t have that perfect appearance that we’re used to seeing at the supermarket. While these fruits and veggies might be too big or too small, misshapen or slightly off in color, they are still perfectly fine to consume and cook with, and would otherwise go unsold in stores.

This program is combating food waste, which accounts for 6 million pounds of wasted produce annually. Kroger hopes to shift the conversation away from the outer appearance of food, and more to what you can create with fruits and veggies that might not be the prettiest in the store.

Kroger is targeting food waste with their new “Peculiar Picks” produce initiative.(iStock)

You can use these cosmetically imperfect produce items any way you would cook with or snack on regular produce, the possibilities are endless with recipes and for snacking. And of course you could use up your “ugly” produce in a hearty fall soup.

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