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Website title question

Say you have a website url of a rather competitive keyword phrase, would it be beneficial for me to go ahead and name my site title the same as the url? And also should my site title go through every page, or should i consider having slight variations throughout the pages?

for example: page title | site title or page title| slight varation of title on sub page?

**edit -

to further expand on the question a bit also, if my google places has the company name on there - would it be effective to go ahead and use the company name in my site title?

Also if i have the main keyword in the breadcrumb as the home, does that effect my SEO credibility if it shows up on all the pages?

3 Responses

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Michael-GoodeDirector of Online Marketing at Hybrid Web and Hybrid Search

Jul 22, 2012

Hi tgr0ss,

If you chose for website URL that consists of keywords, it still carries some ranking weight (not much though, and it will decrease over time). Myself, I prefer the company name as the URL, as it good for branding and it doesn't look like you are trying to force your rankings to go higher.

In regards to your titles, each page should have an unique title tag. As you are pro member, you can see in your campaigns that there are "Duplicate Page Title" errors. What I prefer is the following structure:

Keyword 1 | Keyword 2 | Company Name

Keyword 1, Keyword 2 | Location | Company Name

And be sure to keep the length of the title tag under 70 character, so it won't be shortened in the search results.

Yes I agree with Broadbeach and to be honest unless you are already an established brand I would focus the primary keyword at the beginning of the title and add your brand on the end. Making sure to vary throughout your pages.

Some people would say to go for a keyword rich domain name, but ideally you should be looking at a long term strategy on how you want to build the business. The work you put into promoting your business with both online and offline promotion will gradually increase the brand name traffic.

Structure your URL in away that shows the brand name then the keyword(S) you are focusing on:

http://www.brand.com/key-word-one

http://www.brand.com/key-word-two

Make sure that you are not forcing keywords in the URL and that is relevant to the title and page content.

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