5
What kinds of questions will good coding help you answer? Which courses should we offer and which should we abandon? Where are our customers coming from? What interests do our participants have? What are the demographics of our best customers?

14
Source / Tracking Codes Source code is on the name screen and tells you where you found this person

15
Source / Tracking Codes On the registration screen, the Tracking code tells you what marketing piece prompted this person to register in this class

16
Source / Tracking Codes Source and Tracking codes share the same list of choices You may only assign one source code per name and one tracking code per registration (but a different tracking code for every registration) The purpose of the Source Code is to find out how that name got into your data. The purpose of the Tracking Code is to find out how the participant heard about that course

17
Occupation & Organization What kind of job this person has… A REALLY big deal if your Program is focused on Business, career and Professional programs… Type of organization that employs this person

35
Code Design Tips Create as many codes as you want, but only as many as you’ll use Use as many available characters that you need for clarity Consider a major/minor reference system EDUC+ADM = Education / Administration EDUC+K12 = Education / K through 12 DANC+LNE = Line Dance DANC+BAL = Ballroom Dance DANC+SAL = Salsa Dancing DANC+BEL = Belly Dancing

36
Coding Tip You can view a list of names and courses associated with a particular interest code View all names that have the interest code View all courses that have the interest code