Thursday, March 03, 2011

Music Promo Street View Game

Wounded RhymesLykke Li is a Swedish artist whose new album 'Wounded Rhymes' is out this week.

To help launch the new album a cool Street View based application has been released. Using the app you can follow Lykke Li's path to places of emotional significance in her life with Google Maps Street View and Google Earth. On your journey you also get the chance to listen to Li's songs.

To find Lykke Li's path in the promotion you need to follow the directions indicated by a compass rose in Google Maps Street View. The compass points in the direction that you have to travel and the distance to travel is given in metres. When you arrive at the specified destination, by navigating with the normal Street View controls, you are rewarded with the video of a song from Lykke Li.

You are now ready to move onto the next destination. Press the 'Search for the next rhyme' button and you will be taken to the next Street View hunt. The application uses Google Earth to zoom you out of the current location and transport you to the next part of the game.

If you register you can even save your progress and come back another time to continue your journey.