Shares increased 64% above their IPO prices in their first trading to $ 36.00, as investors talked shares in the online store online store.

This comes after Dania Beach, Florida-based company on Thursday has priced its original $ 22 per share offer, above the upper limit of $ 19 to $ 21 per share it had targeted. Chewy sold 5.6 million shares, and a wholly owned subsidiary of PetSmart sold $ 40.9 million, and the total amount increased to $ 1.02 billion.

Chewy opened a stock price of $ 36, giving the company a market value of over $ 14 billion. The inventory continued to climb during the day on Friday.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Chewy, which has called himself & nbsp; the "largest pure-play pet-e-tailer in the United States", addressing a huge domestic market for pet supplies – and one that has rapidly moved online. The US pet industry hit $ 70 billion in annual sales 2017, according to data from Chewy. "Data-response time =" 19 "> Chewy, who has called himself" the largest pure-play pet e-tailer in the United States ", addresses a massive domestic market for pet supplies – and one that has quickly moved sale online. The US pet industry posted $ 70 billion in annual sales in 2017, according to data provided by Chewy.

<p class = "canvas-textile Mb (1.0em) Mb (0) – sm Mt) – sm" type = "text" content = "Chewy achieves revenue mainly through the sale of pets, product and medication. an Autoship service that allows pet parents to automatically re-order products and grew the subscription program to $ 2.3 billion in fiscal 2018, the company faces competition from companies such as Amazon ( AMZN ) and Walmart ( WMT ]), which also provides consumers with a variety of pet supplies. "data-reactid =" 20 "> Chewy achieves revenue primarily through pet food, product and medical sales. It offers an Autoship service that allows pet parents to automatically rebook products, and grew the $ 2.3 billion subscription program in fiscal 2018, from $ 115 million four years ago. The company faces competition from companies such as Amazon (AMZN) and Walmart (WMT), which also provide consumers with a variety of pet supplies.

Chewy has never reported a profit, and the net loss amounted to $ 267.9 million for the fiscal year 2018, from $ 338.1 million for the previous year. Meanwhile, total sales jumped 67% to $ 3.5 billion for the 2018 fiscal year, which shortened the annual turnover of other new public corporations, including Lift. However, this pace of growth was slower than the 134% peak line rise Chewy reported for fiscal 2017.

The Bailey rescue dog stands for a photo in a camera in front of the Chewy Inc. stock exchange on the New York Stock Exchange (NYSE) in New York. New York City, USA June 14, 2019. REUTERS / Andrew Kelly

Before stocks began trading Friday, some Wall Street investors were already optimistic about Chewy's potential.

"We looked at the company's IPO roadshow video and feel bullish on Chewy's growth prospects, driven by its Amazon esque focus on customer experience and worldly tailwinds from growth in the broader pet food and pet care industry," MKM Partners analyst Rohit Kulkarni wrote in a note Friday.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "More than two-thirds of US households, or About 85 million families have a pet, according to the American Pet Products Association . Pet products and services expenditures expanded to a 5.4% compound annual growth rate over the five years through 2017, and are expected to grow with a 4.2% CAGR from 2017 to 2022, according to the Packaged Facts data quoted by Chewy. "Data Reaction Time =" 36 "> More than two-thirds of US households, or about 85 million families, have a pet, according to American Pet Products Association. Pet products and services expenses expanded to a 5.4% annual annual growth rate over the five years to 2017, and are expected to grow at a 4.2% CAGR from 2017 to 2022, according to the Packed Facts data quoted by Chewy.

In 2017, Chewy was acquired by PetSmart for a reported $ 3.35 billion. The closely-held company continues to be the majority shareholder in Chewy. Chewy reported that PetSmart would own about 70% of the total shares in the shares, and about 77% of the voting rights after IPO.