Atelier d’images et mots

About Făurar

Făurar is a collective of independent strategists and designers based in Paris. We specialize in brand strategy, brand identity creation and communication supports design at the service of emerging companies and brands willing to achieve growth.

Carlos Huber, the smell and shape of Time

Interview Carlos Huber, creator of the Arquiste perfume brandJanuary 2019, Paris/ New York

“All of the Arquiste perfumes deal with the idea of exchange and history, weather if it’s the story about Japan, France, Australia, Spain or Russia… I want people to feel that we are allowed to look at another culture and relate to it. They’re not exclusive to one single people, we all can have a part of it.”

Aurore Thuault, the art of the hook

“Any material can make sense, depending on what you wish to do with it. Generally, what interests me is to create bridges between different techniques and subjects, because the mix of techniques is the source of innovation and it allows us to achieve results that we could not imagine.”

Marc-Antoine Corticchiato, the eminent nose

“Contrary to what we think, perfume can involve all the senses, not just smell. The sense of smell has constantly been belittled in our Western culture, but it is good to remind that men have perfumed themselves long before they knew how to write and this is not a simple detail.”

Philippe Di Méo, dreamer and doer

“If the perfume has the power to bring an invisible dimension of protection, if the perfume can reconnect ourselves with our original nature that we’ve repressed in time, it’s definitely something that I’d like to explore. The brand Liquides Imaginaires is built with this conceptual and narrative intention.”

Justin Duance, more than gold

“The contrast in the way two different materials come together as they do in nature, or the structure underlying natural objects that creates a whole form is what I find beautiful. Using these natural materials also gives an object meaning that is deeper than its form.”

Alessandro Gualtieri, the dissident nose

“My decisions are based on my gut feeling. I start creating a smell and everything else builds upon it afterwards. I’m very attracted by all different kinds of materials, their quality and their cultural background, heritage.”

Fanny Richard, instilling life into clay

“The artisanal object is crafted by the hand, is the fruit of someone’s emotions and mood at a specific moment in time. The way an object touches us is always about ourselves: it reflects who we are and what we are made of.”

Colophon

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