Endemol Beyond, Just Entertainment ink content deal with Nylon

The agreement gives the partners first look at developing potential scripted, unscripted and digital projects.

Endemol Shine North America and Just Entertainment Studios have paired with Nylon magazine in a deal that gives the partners first look at developing all Nylon content for potential scripted, unscripted and digital projects.

The terms of the deal were confirmed in a joint statement issued Sept. 17 by Nylon and Just Entertainment co-CEOs Paul Greenberg and Justin Hochberg, along with Adrian Sexton, interim president and COO of Endemol Beyond, the digital network under the global Endemol Shine brand.

Just Entertainment, which is housed at Endemol Shine North America, is a linear and digital studio focused on unscripted television, branded entertainment and digital content. Nylon, meanwhile, has a multi-platform presence, with 98,000 subscribers on its YouTube channel and 1.7 million followers on Facebook. Endemol Beyond USA delivers more than 1.8 billion monthly YouTube views over its global networks, according to data supplied by the network.

Endemol Beyond and Nylon have also agreed to cross-distribute and cross-promote content across platforms, including YouTube, Facebook, Vessel and more. In addition, the companies will work together to produce a new long-form series about Nylon.

The deal will also see Nylon serve as the launch partner for Just Entertainment’s upcoming e-commerce series She’s Gotta Have It, which is being co-developed by Endemol Beyond’s Icon network.

Sexton said in a statement that Nylon’s multimedia content fits “seamlessly” with Icon’s primary focus: The digital network, launched in March, features a slate of original programming in beauty, fashion, wellness, DIY, food, human-interest stories and travel. He added the deal will also benefit Endemol’s new pop culture-focused network Looksy, slated to launch in early 2016.

Greenberg said the partnership is designed to expand the existing franchises and build new ones: “We can all expand our distribution and continue to reach our audiences wherever they are.”