Result: Our model provided insights into the factors driving frequent purchasing behaviour. We also developed a what-if simulator to help the client play out different scenarios. This allowed the client to address specific distribution, point of sale and marketing communications issues. After only 6 months, research showed an increase % of customers regarded as the loyal base.

What People Are Saying

I was immediately impressed by the elegance of the visual, the ease of understanding it, and the power of the analysis behind it. It’s a wonderfully powerful and unique approach to graphical analysis. - Leonard F. Murphy | Chief Editor & Principal Consultant GreenBook Research Industry Trends