I would say ethical SEO is White Hat SEO? Since their aim is to create good contents and contributions?
Anyway, it is more encouraged to do ethical SEO/White Hat SEO since it seems that Black Hat SEOs are pretty unstable and they are really messed up recently.

I would say ethical SEO is White Hat SEO? Since their aim is to create good contents and contributions?
Anyway, it is more encouraged to do ethical SEO/White Hat SEO since it seems that Black Hat SEOs are pretty unstable and they are really messed up recently.

Black hat SEO has been a negative relation with Google for many years...
Nothing new..just don't do it ...
Or pay the price...

It's ethical SEO if it doesn't violates any google rules. SEO should be performed natural like regularly posting of fresh contents and linking to useful pages or websites. Keep in mind that it should be natural and not manipulated.