Tech Tools Small Business Owners Can Count on for Outstanding ROI

When you’re a responsible small business owner, the last thing you want to do is throw away your money. Technology offers a rich, broad variety of options to enhance how you do business, but with so much to pick from, how do you decide? We sorted out selections that are not only worthwhile, in time, but they can also pay for themselves and then some.

Hit the Road

Technology is reshaping the world of business. We are no longer tethered to desktop computers and landlines, and as a result, the opportunity to do business from virtually anywhere offers limitless benefits. If your team is still stuck at home base, look for the tools necessary to allow your staff — and you — to stay productive, regardless of location.

No more interrupted brainstorming sessions to research vendors, and closing deals at luncheons becomes a breeze, with access to files and contacts at your fingertips. What’s more, Entrepreneur points out the flexibility of a work-anywhere culture lowers everyone’s stress levels, cuts commuting time and cost, and even reduces the use of sick leave.

First, though, you need access to the bells and whistles that can make it happen, and that begins with well-chosen mobile devices. If you or your staff are still trying to function with older phones, chances are you’re limited by data packages and device capabilities. Upgrading to state-of-the-art options can keep everyone working without hiccups through their downloads and uploads, they enjoy access to all the must-have apps, and stuck screens become a thing of the past.

Consider whether you’re ready to take the plunge and buy a package deal for the whole team, or if it’s time to invest in a single phone, just for you. At the head of its class is the iPhone 11 Pro Max, with features like an unrivaled battery life, crystal clear display, and top-notch photo capability. If an Android is more your style, the OnePlus 7 Pro is getting a lot of chatter, thanks to its high processing speed, strong video capability, and competitive price point. Contemplate what will support your needs best, and go from there.

Apps for ALL That

Beyond the (literally) in-your-pocket technology that will carry your work outside four walls, you’ll need the right software to keep things running smoothly. There truly are apps for nearly everything, so here are a few key choices to consider:

Communication tools are a must-have for your team, and there are plenty of chat-oriented options to think about. Slack, for instance, allows everyone to work from a desktop or their phone, which can be ideal if someone is holding down the fort while the rest of the team is at large. Or for those most adept with social media, Yammer comes to the rescue with its Facebook-like design.

Along those same lines, file sharing is a necessity for most teams. You can look to powerhouses like Google Drive and Dropbox to fit the bill.

For official documents, electronic signature apps can be a major plus, cutting the time and energy you expend scribbling your John Hancock. Just read reviews to find the one that will fit your needs.

Upgrade Your Outreach

Gadgets and apps will keep your team on the go, but what is your outreach to your clientele like? These days, customers begin searching for who they will work with from the comforts of their own mobile devices. That means your website and social media presentation are frequently your first impression, whether you’re selling handknit socks or attorney services. USA Today explains your impression on the web must be a good one, or you’ll lose those customers without ever knowing they were looking.

If your website is clunky, your marketing plan is minimal (or nonexistent!), or you just don’t have time for a social media presence, hiring a digital marketing agency can bring your small business an edge that puts it ahead of the competition.

Technology offers a world of solutions to small business owners; choose a few good ones to weave into your strategies toward success. Select the devices and apps your team requires, and ensure your outreach is top-notch. Your well-spent money will pay you back with better productivity and a broader customer base.

About Gloria Martinez

Gloria Martinez loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. She created WomenLed.org to spotlight and celebrate women’s achievements.