Contents

Characteristics

The Last Airbender DVD/Blu-ray Combo Pack boasts over two hours of in-depth, behind-the-scenes special features including a nine-part documentary on the making of the film, a featurette entitled "Origins of the Avatar", which documents the creative transformation of the hit animated series to the big screen, picture-in-picture insights from the cast and crew that deconstruct some of the amazing action and visual effects sequences, deleted scenes, outtakes and more. The film also is available as a single disc DVD or single disc Blu-ray, both of which include "Origins of the Avatar", deleted scenes and outtakes.

Marketing support

All the elements are united for the debut of the DVD/Blu-ray to create a powerful marketing program currently planned to feature:

A multi-million dollar media campaign across national television, including a primetime TV roadblock the night before street, an extensive promotion across all Nickelodeon channels and a massive online campaign.

Comprehensive publicity outreach further bolstered by talent support to garner millions of impressions throughout print, TV and online outlets.

Promotional partnerships, including DVD instant-win and rebate offers on six million packages of Land O'Frost lunchmeats in the United States.

The multi-faceted campaign is also highlighted by utilizing The Dove Foundation's "Family-Approved" Seal® and viral marketing initiatives leading up to and through the holiday season.

Special features

The DVD/Blu-ray Combo includes the following special features,[1] in high definition as noted:

Disc One (Blu-ray)

Feature Film (HD, 103:00)

Discovering The Last Airbender (nine-part documentary in HD, TRT 57:20)

Inspirations (5:37) – Co-creators of the show and M. Night Shyamalan give insight into the inner journey the characters take

Spirituality (4:40) – Explore the deeper spirituality that colors The Last Airbender

Heroes (5:47) – Aang, Katara and Sokka journey together to save the world; behind-the-scenes piece provides a closer look at these characters and the actors

Greenland (8:00) – With sub-zero shoots on glaciers and frozen rivers, travel with the filmmakers to Greenland to meet the locals and experience the magnificent landscapes captured for the powerful opening of the film

World (5:21) – The sets, props, costumes and make-up that helped bring to life four unique nations in the film, each with a distinct look and style

Effects (9:51) – Closer look at the jaw-dropping cinematography and special effects that were created to blend seamlessly with ILM's computer generated imagery

Music (5:34) – Longtime creative collaboration between M. Night Shyamalan and composer James Newton Howard is celebrated in the film's sweeping score

Finale (5:29) – The journey culminates in one breathtaking moment on the ice wall

Siege of the North (HD, 18:30) – Get transported to the frozen realm of the Northern Water Tribe and the largest indoor film set ever built on the U.S. east coast

Origins of the Avatar (HD, 7:12) – Birth of the mythology from the original co-creators of the animated show, Mike DiMartino and Bryan Konietzko. Concept art from the popular series provides further perspective into how the story would eventually reincarnate into an epic feature film

Katara for a Day (HD, 5:35) – Spend a day on the set with Nicola Peltz

Disc 2 (DVD)

The Last Airbender single disc DVD and single disc Blu-ray each include:

Origins of the Avatar (HD on Blu-ray, 7:12)

Deleted Scenes (HD on Blu-ray, TRT 11:11)

Talk to the Dead (6:03)

Water Teaches Us Emotion (1:25)

Water Tribe Battle (1:46)

Field Ablaze (1:57)

Outtakes (HD on Blu-ray, 4:27)

The DVD is presented in widescreen enhanced for 16:9 TVs with Dolby Digital English 5.1 Surround, French 5.1 Surround, Spanish 5.1 Surround and English Audio Description and English, French and Spanish subtitles. The Blu-ray is presented in 1080p high definition with English 5.1 DTS-HD Master Audio, French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital, Brazilian Portuguese 5.1 Dolby Digital and English Audio Description and English, English SDH, French, Spanish and Brazilian Portuguese subtitles.

Netflix

The DVD, not including special features, was released on Netflix Instant Streaming in the US on November 16th, 2010.[2]