Feb 05, 2008

More Merger Mania!

Yahoo / MicrosoftcomScore, Inc. came out with a media advisory today showing that the total world wide visitors of a combined Yahoo & Microsoft’s websites would have exceeded Google's site visitors in December of 2007 by 77 million visitors. However in the share of search traffic, Google would still lead with 58.4% U.S. market share and 62.4% worldwide vs. Yahoo & Microsoft's combined 32.7% U.S., and a 15.7% search market share worldwide.

AOL / Buy.atAfter having been rejected in their $900 million bid to by Tradedouber, AOL announced today that they have acquired Buy.at, a smaller competitor to Tradedoubler. The terms of the deal are currently undisclosed. Buy.at is the fifth advertising acquisition AOL has made in the past 12 months. (more info...)