The Toronto Raptors announced Wednesday they have hired Ed Stefanski as the teamís executive vice president of basketball operations. Stefanski joins the Raptors from upper management positions with the Philadelphia 76ers and New Jersey Nets, where his teams qualified for the NBA playoffs in eight of the past nine seasons. In his position, Stefanski will report to Raptors President and General Manager Bryan Colangelo.

I think it was announced he got 3 plus an option. Anticipating a 'lock out' the contract was structured to give him 3 full seasons as I recall.

So basically in corportate double speak terms -

(1) make the team exciting (2) get us to the first round in the playoffs so we can charge more money for tickets the next season and get all that lucrative playoff revenue (3) get the 'general' fans talking about the team again making it 'spin' as positive as Anthopolis and the Blue Jays regardless of whether you actually win a championship or not...