Your initial words in any face-to-face networking interchange are so important that you need to craft them so they inspire, inform and intrigue others enough that they want to know more about you. This course leads you through the process of creating your Verbal Business Card, the front end of your elevator pitch, which also serves as the basis of your top-of-the-mind positioning statement, a must for every business person. It also gives you vital delivery tips that lead you into meaningful conversations so you will be memorable later. Your Printed Business Card also plays a crucial role in your relationship-building activities because it is often the first impression of your business. This course also provides myriad tips on how to create and use this powerful tool.

Prerequisite(s): While not absolutely necessary, it will be helpful for you to have taken CP002, “Laying the Relationship-Building Foundation”, and CP003, “To Catch Trout, Don’t Fish in a Catfish Pond”, in the five-part “Building Relationships for Business and Career Success” series.