Category Archives: Social Media

More and more journalists are talking about not attending
certain press parties and conferences because the focus is no longer on them.
The rooms are now filled with way too many “here today, gone tomorrow,” social
media influencers. They are the ones who are getting “first class”
accessibility to new products and scoops. Watch out corporate
America and event planners. If you keep treating editorial writers and
broadcasters like second class citizens, you will find yourselves without high
profile coverage. TV personality Steve Greenberg and PR rep Lois Whitman
discuss the dilemma.

Steve Greenberg, a monthly Today Show contributor, and TV personality on 20-plus morning news shows around the country and Lois Whitman-Hess the co-owner of HWH PR, and author of the blog DigiDame, discuss their lack of “likes” on social media.

The two of us often commiserate that we don’t get enough “likes” on Facebook, Twitter and Instagram, to show the rest of the world that we matter. We are both proud of our accomplishments, but not with the number of likes we get. We know we are not alone. Millions of people feel the same way.