He assumed the direction of Communication and Public Relations on the 1st of May 1998 and since that time the image of António Monteiro and TAP came to be indissociable. With a professional career of 47 years by the company, where he stopped by different sectors of the company, as the financial district or commercial, was responsible in the 1990s by Atlantis, the in-flight magazine of TAP. But it was as spokesman for the TAP which is famous among the general public, the tourism industry and the media.

The preservation of the heritage of the company was a design personal took over the previous 18 years ahead of the direction of communication and who gave the motto the two major national exhibitions. "FLY PORTUGAL - 60 YEARS ON THE ROUTE OF THE FUTURE", reflected in the City Museum, in Lisbon, in 2005, had also intended to show the recognition of the Company to about 115 million passengers who chose the company during these six decades, contributing to the growth of a large national company and allowing, in this period, the professional achievement of more than 30 thousand workers.

More recently, "TAP Portugal: Image of a people" on display at the Museum of Design and Fashion, in Lisbon, marked the 70th anniversary of the company, highlighting the image of national airline since 1945 until the present time, a history that is intertwined with the history of the country.

In 2014, António Monteiro was honored with the Career Award at the “Gala do Grande Prémio APCE” for his work as Director of Communications and Public Relations of TAP. The “Grande Prémio APCE” (Portuguese Association of Corporate Communication) distinguishes excellence in Organizational Communication, encouraging, recognizing and publicizing the efforts of professionals in the area.

António Monteiro knows the industry like few others in the country. Fernando Pinto, announcing at the end of the year 2016 the retirement of the communications director for the company, said the times that António Monteiro was his right arm and a precious help in the management of the most delicate situations that TAP has gone through over the years.

Ends here a cycle, with the certainty that António Monteiro - known among the public and nurtured within the TAP – won’t shut down the bonds built during almost half a century.

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