Video Marketing Increases Click Through Rates by 65%

As the final quarter of 2015 gets underway, this infographic offers some food for thought on perhaps one of the most neglected areas of digital activity – video marketing.

Many brands, especially small businesses, are put off by the sheer amount of work and resources needed to create a video. There’s little denying that it is easier and quicker to write a blog post or pay a graphic designer to create an infographic than storyboard a video, develop the concept, hire the equipment, find someone to shoot and edit it then get it out there.

With increased mobile video viewing, it turns out video marketing is actually worth the effort;

• 52% of marketing professionals say video gets them the best ROI of any other form of content

• Simply using the word ‘video’ in an email subject line boosts open rates by 19%

about us

We‘ve been around for awhile. In fact, we started the company in 2010 as Social Kaboom with a strong emphasis on web design and social media. The web has changed and grown so much since then, and, of course, so has our talents and expertise in all things web related, so we thought it was time to update our name to reflect all that. So now, we are Kaboom Web Works. A new name, but still hold true to our keystone principle of providing exceptional yet affordable web services.