Planning for the next few years is always a big and exciting challenge for marketers. Will my category grow faster than the previous year or will it slow down, what should my sales targets be? What are the drivers of sales, how can I leverage them? These are questions which marketers have to grapple with. See what’s in store with the Nielsen Forecasting Solution, which will help you strategize and execute better for the coming years.

TABLE OF CONTENTS

Category Overview: See what is the lay of the land - what have been the category growth rates over time, past trends, and key insights about the category.

Sales Forecast: What will be the volume growth rates for the next 2 years? Get growth figures for 2014, 2015, and 2016.