Elijah Craig 12 is named after Bourbon folk hero Reverend Elijah Craig. The commercial legend is that Rev. Elijah Craig was the creator of Bourbon. An early Kentucky distiller, he founded his distillery around 1789, but the story goes he was first to give Bourbon its unique characteristics. Apparently some of his whiskey barrels became charred in a fire, which is a key process in the making of modern Bourbon. The accidental results were apparently favorable, and thus, Bourbon was born. That’s most likely not true, but every Bourbon needs a story and that’s a good one.