Shutterstock announces API integration with Google

Shutterstock, the provider of commercial images and music, has announced its API integration with Google. The deal will enable Google digital and mobile display ad products to tap into Shutterstock’s collection of over 90m images for license. Google advertising products include Adsense, Adwords, and Admob.

In addition, the integration means that Google can offer quick and impactful ad formats to businesses by giving them access to use Shutterstock images as part of their campaigns. Google ad technology programmatically matches professional images to ad copy whilst assessing ad performance at the same time.

“We developed our API and enterprise platforms to make it easy for companies like Google to access professional, high-quality content at scale and in a way that makes sense for their unique workflow. We’re excited that Google has selected Shutterstock as the partner to add a new visual element to these powerful ad formats”.

Google isn’t the first to integrate Shutterstock search capabilities directly into its products. AOL, Salesforce and Sprinklr have already adopted the imaging technology for integration.