Reduce Risky Drinking

The Reduce Risky Drinking campaign went live this week (April 19, 2018, Australia) at UC’s Mega Market Day. The campus campaign is part of the broader project Risky Drinking among undergraduate university students – a social norms based approach.

The aim of the project is to create new social norms surrounding the relationship between university students and alcohol; one that sees risky drinking reduced. Those behind the campaign believe that many students change their drinking behaviour, increasing their intake, in order to fit in with what they think is the social norm.

Funded by the ACT Health Promotion Grant, the project is being implemented by the Foundation for Alcohol Research and Education (FARE) in partnership with the Medical and Counselling Centre here at UC.