The Swedish edition of 'Building Social Business' (In Swedish it is 'Socialt företagande') is released today by BookHouse Editions and can be purchased on their website. 3,000 trees will be planted with Eco-Libris in Malawi, Africa by our planting partner, RIPPLE Africa, on behalf of the publisher to balance out this edition. Inside the book you can also find our logo and details on our vision and operations.

This third book by Professor Yunus, followingBanker to the PoorandCreating a World Without Poverty, is dedicated solely towards the concept of social business, its implementation, and its maintenance. Social business is an innovative business model which promotes the idea of doing business in order to address a social problem, and not to maximize profit. As the title suggests, this complement to traditional capitalism truly can serve humanity’s most pressing needs, especially poverty. Each and every social business creates employment, good working conditions, and of course, addresses a specific social ill such as lack of education, healthcare, and good nutrition.

In simple terms, a social business is a non-loss, non-dividend company dedicated entirely to achieve a social goal. In social business, the investor gets his investment money back over time, but never receives dividend beyond that amount. The Grameen Bank is a prime example of social business, with the Grameen borrowers themselves being its shareholders!Building Social Businessconsists of case studies, anecdotes, and solid advice from Professor Yunus himself. This “Social Business Manual” is a must read for anyone who wants to use his or her creativity to make a positive impact in their neighborhood, town, country, and world.

About the author (from the Nobel Prize website): Professor Muhammad Yunus established the Grameen Bank in Bangladesh in 1983, fueled by the belief that credit is a fundamental human right. His objective was to help poor people escape from poverty by providing loans on terms suitable to them and by teaching them a few sound financial principles so they could help themselves.

From Dr. Yunus' personal loan of small amounts of money to destitute basketweavers in Bangladesh in the mid-70s, the Grameen Bank has advanced to the forefront of a burgeoning world movement toward eradicating poverty through microlending. Replicas of the Grameen Bank model operate in more than 100 countries worldwide.

Born in 1940 in the seaport city of Chittagong, Professor Yunus studied at Dhaka University in Bangladesh, then received a Fulbright scholarship to study economics at Vanderbilt University. He received his Ph.D. in economics from Vanderbilt in 1969 and the following year became an assistant professor of economics at Middle Tennessee State University. Returning to Bangladesh, Yunus headed the economics department at Chittagong University.

From 1993 to 1995, Professor Yunus was a member of the International Advisory Group for the Fourth World Conference on Women, a post to which he was appointed by the UN secretary general. He has served on the Global Commission of Women's Health, the Advisory Council for Sustainable Economic Development and the UN Expert Group on Women and Finance.

This is a very interesting book on a fascinating subject that is relevant more than ever - the social business model and its potential to harness the entrepreneurial spirit to address poverty, hunger, and disease. Certainly worth reading, and if you can't read Swedish, you can check out the English version of the book published by Public Affairs.

In this video you can see Muhammad Yunus talking with Tina Brown of the Daily Beast about his book:

ebooks vs. paper books:

Eco-Libris: Plant a tree for every book you read!

Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.

To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.