Considering the evolving market dynamics and customer voice, the company keeps enhancing its products, he added.

"With over 2.5 lakh cars sold in domestic and international markets since 2014, we are confident that the all new Xcent will create a new benchmark in its segment," Koo said.

The sedan comes with various new features like LED daytime running lights, wheel air curtains for better aerodynamic stability, shark fin antenna, among others.

Koo said that the company sold a total of 6.62 lakh units last year. In the domestic market, the company sold around 5 lakh units, thereby registering a market share of 17 per cent in the passenger vehicle segment.