Sony announce pricing on XF90 4K HDR TVs

Sony has announced pricing on their new XF90 Series 4K HDR LED LCD TVs and it looks very competitive.

They're available now at major Sony authorised retailers and the 55-inch XF90 will cost £1,699, the 65-inch XF90 will set you back a very reasonable £2,299 and the 75-inch version is only £3,999.

The XF90 Series features the 4K HDR Processor X1 Extreme, producing powerful real-time image processing for ultra-detailed pictures. This brings superior processing and Dolby Vision support further down the Sony line-up, although they have yet to confirm when the firmware update will be available. The XF90 also has X-tended Dynamic Range PRO 6x technology which is designed to ensure more detail in dark scenes and make bright scenes brighter. Sony claim the technology can deliver up to six times the contrast of conventional LED TVs, producing night shots full of dazzling lights and deeper blacks.

The XF90 is the only model in Sony's TV range to include their new X-Motion Clarity technology, which uses black frame insertion and brightness control to help keep fast action smooth and clear with images precisely controlled to minimise blur with no loss in brightness. That should make the XF90 ideal for sports and high speed scenes, particularly on larger screen sizes. To bring the sound to the next level, the XF90 Series has been designed to perfectly match Sony’s new Dolby Atmos compatible sound bar, the HT-XF9000.

The XF90 series also offers advanced voice control and Android TV with instant access to movies, TV shows and thousands of apps, and can be used as a gaming device. TV lovers can enjoy hit shows and timeless movies on Google Play Movies & TV, Netflix, Amazon Prime Video, YouTube, and others.

We think these prices look very tempting but what do you think? Let us know in the discussion thread.

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