We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realise that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is.

During the 20th century it was a great advantage to a country to have a coastline. It meant better and faster trade, industry and development. However, researchers found that those countries in Europe that did not have coastlines were in fact economically more successful than those countries that did have coastlines. Why was this the case?

The role of a homepage otherwise known as the index or landing page of a website cannot be underscored. This is the page that is first seen by website visitors and it’s, therefore, important to ensure that top notch presentation is achieved. Successful websites do a lot to help their visitors instantly understand what the website is all about. If you have a website that has not been performing well, it’s time to evaluate the 5 Second rule and see how it can be of benefit to your website.

Panda? It usually refers to a nice black and white bear, but this is the name of Google’s new search Algorithm. We are not sure why it’s called this but we need know what it will do to our website rankings on the most used search engine.

Google’s focus with Panda is content, data, text or whatever you would like to call the words on your website. Panda targets low quality websites that use content copied from other websites.

You cannot afford to hold back on SEO particularly if you are running an Internet marketing campaign or embarking on one. The value of SEO is huge, and its benefits widely acclaimed thus greatly adopted as the best online marketing strategy to date. Search engine optimisation, in essence, increases brand awareness, usability of a website, cost effectiveness, and site traffic.

I remember the day in primary school when my teacher tried to explain the concept of new words continuously being invented and incorporated into a language. She could only think of a few examples like ‘astronaut’ and ‘space shuttle,’ but these days new words pop up almost daily and we need to keep track or become dinosaurs.