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October 19, 2010

Traackr Provides Web Authority Lists for Market Areas

I came across Traackr through a tweet that mentioned my presence on one of the their Authority Lists. So I followed up and found out a bit about them from their site. Traackr “identifies, qualifies and facilitates the engagement of top online influencers.” They sort through the massive amount of data within social media to “identify the most influential individuals in their community around specific issues, markets, brands. Traackr calculates influencers’ score based on proprietary algorithms to help marketers and PR professionals decide who they need to contact and how to reach these influencers.”

CNN recently reported that social media provides 43% of content sharing, running far ahead of email at 30%. The content sharing was primarily done by a subset of the total users. They noted that both news organizations and brands should study these influencers who share content.

Here is more from their site: Traackr's Online Authority List is a list of individuals steering online conversations about a specific market or topic. Traackr scans the social web to identify the most influential and most relevant people online and dynamically generates your Authority List. Each Authority List includes detailed profiles for each influencer with contact information, influence score, recent posts, an online identity card, and complete performance data.

They provide three scores:

Reach - Ability to generate views.

Resonance - Ability to spark conversations.

Relevance - Ability to cover specific topic/market.

I was pleased to make their A-List for Top PR2.0 Influencers, coming in at 19 in the list of 25. They listed three of my blogs including this one. This was a pleasant surprise, as I know some of the others on the list. My highest score was in resonance. This was even better and I would prefer this result.

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Thanks for the mention, Bill and congrats on your place in the list! Just a quick note, our relevance score is based on keywords that we used to represent the PR 2.0 space. A list of the keywords we used for this list can be found at http://traackr.com/blog/2009/12/faq-for-the-top-25-pr20-list/. Feedback on keywords is always welcome!