Market Maps

If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples that ram home the importance of knowing your sample. So where do automated survey platforms get their people from? Broadly, there are three places (excluding Bring-Your-Own / integrating with CRM …

Over the last few years, there has been an explosion in automated, self-service research tools. I refuse to call these things DIY platforms … but I won’t rant about that again here. As a quick re-cap, here are three components that qualify a platform as an automated survey research tool: A survey builder or tools to configure pre-existing …

Are you looking for panel, insight community or qualitative software? You’ve come to the right place. This market map includes quite a broad range of platforms, including: Survey and CX specialists like Qualtrics and Confirmit whose tools are often used for custom panels Large scale community specialists like Vision Critical and Platform One Hybrid platforms …

Here’s a market map of CX feedback tools: Click here to download the high-res version with clickable links I’m defining the CX Feedback category as platforms whose primary use case includes: gathering data through on-going surveys, frequently event-triggered reporting and analysing through online dashboards following up on specific cases with closed-loop features. Many other tools …

So you work in a consumer insight or user research team. You do a lot of projects, and you need more than just a filing system to tame them. You need to share learning across your team. And you want other teams to help themselves sometimes – rather than asking you every time they need …