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A BBC reporter claimed this morning that DNA Bioscience made it clear on its website that it welcomed the present furore surrounding David Blunkett (presumably on the mistaken grounds that ‘there’s no such thing as bad publicity’).

The company clearly recognises the need to be responsible, given the sensitive subject it deals with. The introduction on its media page states: ‘DNA Bioscience has successfully since inception raised public awareness as to the positive and negatives of DNA relationship testing. We are regularly working with the media to raise this awareness’.

Of course there is a statement on the company’s relationship with David Blunkett. It would be irresposible for this not to be there. The team behind this very appropriate PR? The Revd George Pitcher‘s Luther Pendragon. Intelligent streetfighting indeed.