Comments on: 3 Organic Search Benefits Of PPChttp://www.searchenginepeople.com/blog/ppc-seo-benefits.html
Canada's Search and Social Media AuthorityMon, 28 Nov 2016 22:11:35 +0000hourly1https://wordpress.org/?v=4.5.4By: Hamit tümerhttp://www.searchenginepeople.com/blog/ppc-seo-benefits.html#comment-71064
Sun, 10 Apr 2011 09:30:06 +0000http://www.searchenginepeople.com/?p=13210#comment-71064I definitely agree with the first two benefits you mentioned, but the third one has a big pitfall: the traffic you estimate for one or two keyword phrases may be extremely exaggarated if you use a broad match in your adwords campaign. So estimating according to exact match is a necessicty when short phrases are considered.
]]>By: Get Clicking PPC Advertising | Online Promotion Logichttp://www.searchenginepeople.com/blog/ppc-seo-benefits.html#comment-69414
Thu, 31 Mar 2011 01:52:31 +0000http://www.searchenginepeople.com/?p=13210#comment-69414[…] 3 Organic Search Benefits Of PPC (searchenginepeople.com) […]
]]>By: David de Souzahttp://www.searchenginepeople.com/blog/ppc-seo-benefits.html#comment-69186
Tue, 29 Mar 2011 16:35:59 +0000http://www.searchenginepeople.com/?p=13210#comment-69186Thanks for the mention Brett.

I agree there are definitely synergies between PPC and SEO knowledge.

I wish it were as easy to split test headlines and descriptions with our organic listings as it is with PPC.

]]>By: Ruud Heinhttp://www.searchenginepeople.com/blog/ppc-seo-benefits.html#comment-69166
Tue, 29 Mar 2011 13:36:20 +0000http://www.searchenginepeople.com/?p=13210#comment-69166Very true — but would you say then it is mostly valid for commercial/transaction type of descriptions?
]]>By: Ryanhttp://www.searchenginepeople.com/blog/ppc-seo-benefits.html#comment-69108
Tue, 29 Mar 2011 01:03:38 +0000http://www.searchenginepeople.com/?p=13210#comment-69108There’s a huge difference. Studies show that after people enter their search results their main focus is front and center, then they scan down, lastly they scan to the right.

What’s important is to have eye catching text, with a clear call to action, in the meta description. That way when the user comes across your web page on the SERP they are more likely to click.

Going a bit further, a strong meta description (that is written more like ad copy) can actually attract more clicks than the #1 ranking with a weak meta description. The web page will still need to be above the fold though.

So what better way to test ad copy for your meta description?

]]>By: Ruud Heinhttp://www.searchenginepeople.com/blog/ppc-seo-benefits.html#comment-68990
Mon, 28 Mar 2011 13:15:44 +0000http://www.searchenginepeople.com/?p=13210#comment-68990Good points, Ryan. Testing on PPC definitely seems worth it. Do you think there’s a difference between what people click in organic and PPC?
]]>By: Ryanhttp://www.searchenginepeople.com/blog/ppc-seo-benefits.html#comment-68908
Sun, 27 Mar 2011 23:14:56 +0000http://www.searchenginepeople.com/?p=13210#comment-68908Love this post. I’ve told a few of my clients that PPC combined with website analysis may open up the possibilities for new products and services.

And you’re absolutely right in terms of it being a great tool for SEO. Why waste weeks and effort on keywords that don’t bring the results that you want? Test everything on PPC first, then spend big on SEO.

PPC is still relatively cheap, SEO campaigns can be expensive so it’s important to get it right the first time.