Sears launches localized shopping portal

May 7, 2012

HOFFMAN ESTATES, Ill. — Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' Shop Your Way Rewards members.

Imran Jooma, SVP, president, online, marketing, financial services and pricing business units at Sears Holdings. "We know how savvy our customers are when it comes to finding the best deals. Giving our customers new services and conveniences like a real-time window into the selection and savings specific to their nearby store is a great example of how the future of integrated shopping is here today at Sears."

Localization is pre-selected based on the shopper's location and can be easily changed to another store within the experience. Shoppers can search their nearest Sears store and browse deals by department, brand or price point, quickly filtering to find offers of interest. SearsLocalAd.com helps shoppers ensure products are available before they go to the store. The site features not only hundreds of additional deals, but shows in real time how many items are currently in stock at the chosen location.

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