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Help Baffled Consumers

Brandon Reddick thinks of himself as tech-savvy. But when the 28-year-old electronics sales executive tried to install a Webcam on his home PC, he was stumped.

"I don't consider myself an idiot; I know about downloading drivers," says Mr. Reddick, referring to the software needed to enable the Webcam to work with his computer. But he spent more than a week trying to install the gadget, and phone time with the maker's tech...