“With its fashionable color palette, sophisticated lighting, creative design details, and sleek modern lines, the new store is SM’s response to the growing demand for more fashionable shopping environments, as well as the company’s efforts to serve more shoppers.”

Cabinet type fixtures, which give great flexibility to each and every department, were used to create a different appearance to the overall design. These also give the store’s simplicity – putting the focus on the merchandise.

The store’s lighting was designed for aesthetics, as well as easy shopping. Directional lighting was used for accenting merchandise and displays, as well as to give the store even lighting.

The interiors highlight a white palette, with a punch of color in each section to add more fun to the shopping experience. White and wooden finish fixtures are used in almost all the sections; while the kids, babies, and toys sections have young and fun wallpaper accents.

The store’s ground floor showcases fashion for women and girl’s teens clothes and accessories, a beauty section and clothes and accessories for men and boys.

Shoes and bags are showcased on the second floor, along with clothes, toys and essentials for babies and children, and homewares.