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I agree to receiving personalised marketing messages about adidas products, events and promotions (including offers and discounts). adidas may contact me through the channels I select, such as email, SMS or post. What does this mean?

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I agree to receiving personalised marketing messages about adidas products, events and promotions (including offers and discounts). adidas may contact me through the channels I select, such as email, SMS or post. What does this mean?