Cox Cable Just Released A Report That Says Only 27% Watch Live TV

In it, the company outlines all the ways a normal cable package could actually save you money. But one of the most intriguing parts is a statistic that Cox shares about how many people actually watch live TV. The company says that its research arm, Cox Consumer Insights, “discovered that only 28% of consumers watch live TV.”

Cox attributes this to the “growing popularity of Hulu Plus,” but also says 53% of the time-shifted TV – people watching content that isn’t live – was from DVR and VOD services.