A simple and indisputably Australian truth: beer is constantly used as a currency between mates. Enter The Beer Economy. Whether you're changing a light bulb, or asked to milk a stallion, there’s always a fair price to pay, or be paid, in beer.The Beer Economy campaign is credited by brewery Lion Nathan as the most effective and awarded campaign for Tooheys New of all time. It won Integrated and Titanium Lions at Cannes, at D&AD, One Show, Young Guns and the APG Strategy Grand Prix.

THE BEER ECONOMY - SMS

THE BEER ECONOMY - LEAK

THE BEER ECONOMY - NANA

THE BEER ECONOMY - CASE STUDY

THE BEER ECONOMY - PRINT

THE BEER ECONOMY - RADIO BIRDMAN

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THE BEER ECONOMY - RADIO GRANDAD

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