"Formulate and supply a wide array of quality perfumes for both
men and women across the globe that will not only enhance the feel good
factor but also pleasure the olfactory senses of individuals at most
affordable prices"

The people at the helm of the company have over 32 years of experience
in creating fragrances and developing perfumes for the highly evolved
and receptive markets of GCC countries.

The company has launched 24 products in the short span of its incorporation
in "EAU DE PARFUM" and "EAU
DE TOILETTE" categories for use by both sexes and another
10-12 products are in the pipeline.

Major international brands mainly from Europe have their presence in
India. Their prices range between Rs.2500 - Rs.6000 and their target markets
are urban rich.

The growing 250 Million middle class customers of India is a very large
market that is the target of Misk Perfumes with right price-quality-marketing
strategy.

The story of Indian perfumes is as old as the civilization itself. Archaeological
evidence shows the earliest inhabitants of the Indian subcontinent held
plants in great reverence. With the passage of time, scented oils were
extracted by pressing, pulverizing or distilling aromatic vegetable and
animal produce. Early indications of this activity are available from
the perfume jars and terracotta containers of the Indus Valley civilization,
where archeological work has revealed round copper stills, used for the
distillation process that are at least five-thousand years old (reference
req.). These stills are called degs. Following the seasons of the flowers,
traditional ittar-makers, with their degs, traveled all over India to
make their fresh ittars on-the-spot. Even now, a few traditional ittar-makers
still travel with their degs to be close to the harvest.

A large number of references to cosmetics and perfumes in Sanskrit literature
were found like in the Brhatsamhita is a 6th-century Sanskrit encyclopedia
by Varahamihira (505 AD  587 AD). Cosmetics and perfumes making
were mainly practiced for the purpose of worship, sale and sensual enjoyment.