Branding Tractr Agency

2014-15

Tractr is a digital agency specialized in the creation of web/mobile apps with embedded dynamically generated content. As such, I conceived their branding as also being a dynamic entity.
The visual identity was developed through manual modulation of a basic graphic element derived from a sort of rounded pixel on a grid. It consists of many elements including the design of a typeface, a colour system, and a graphic principal of regenerative design. The result is a toolbox which allows vast evolutions and variations.