A Brand New You: 7 Steps to Developing Your Personal Brand

This is an edited version of an article that first appeared on the Institute for PR website.

Personal branding — is this a topic that you think or care about? Or do you discount it, saying to yourself, “I don’t need to be concerned with this.”

As entrepreneur, author and humanitarian activist Dan Pallotta stated, “Brand is everything, and everything is brand.” Just as companies care about their brands, you should too.

Part of the issue may lie in that many people have a misconception of what a personal brand is and how powerful an attribute it can be. Personal brands are defined as “the ongoing process of creating, establishing and communicating a clear statement or image of who you are to others.”

I like to think about personal brand as the intersection of how you see yourself and how others see you.

As for the power of a personal brand, according to Ryan Erskine in Entrepreneur, as employees we can have 10 times more followers than our company’s social media accounts and the content we share as employees can receive eight times more engagement than content shared by brand channels.

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