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Interview: Juicy J

Both in his day-to-day business and reflecting on his 20-year-deep career, Juicy J is maybe less trippy than you think. The Three 6 Mafia producer turned goofball solo act, currently selling styrofoam cups emblazoned with "Turn Up" on his website, understands the value of keeping your head screwed on straight as well as he does the earning power of a gimmick. He spoke with us about regrouping in Memphis after a bout of commercial failure, connecting with young fans and the recurring pleasure of coming up from behind.