Motorola is getting ready to launch a new experiential boutique in Chicago this holiday season called Moto Shop.

According to Motorola, nothing is more personal than a smartphone or smartwatch. So it’s opening up Moto Shop to give customers a chance to truly experience Motorola’s new line of products in person before committing to a purchase. From the blog post announcing Moto Shop:

Looking at products online can be fun, but nothing compares to experiencing them in person, especially when it comes to your smartphone or smartwatch. But don’t expect phones on display outlining technical specs -- Moto Shop is a hands-on, interactive environment with dedicated areas that bring to life our marquee products and device features.Motorolaon Moto Shop

Included in the Moto Shop is an area to try on watches, an area to look at phones and see the different materials and colors you can choose from, a photo shoot set to see Moto’s new cameras in action, and a drop zone to test the Droid Turbo 2‘s shatterproof display.

Moto Shop will open on November 7 at 108 N. State St. (Suite 140 at Block 37) in Chicago, and will be open 10 a.m. to 8 p.m. Monday through Saturday, and 11 a.m. to 6 p.m. on Sunday.