Detailed analysis of the semantic core with ASOdesk allowed to outline tree of the most prioritized queries with moderate competition and sufficient traffic for application promotion. Today, the game has almost 2 million downloads and has been getting 30 thousand new users a day in its peak performance.

Oleg Yakubenkov, Product & Analytics, www.gopractice.ru

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Truck Simulator

Epic Split Truck Simulator is a unique truck driver simulator for true fans of trucks, competitions, and epic splits. Scope of the game is to drive as far as you can without Van Damme falling down.

Individual rate

ASOdesk system rate

App Store + Google Play

Platforms

Million of installs

Number of active clients

Truck simulator

Category

Detailed analysis of the semantic core with ASOdesk allowed to outline tree of the most prioritized queries with moderate competition and sufficient traffic for application promotion. Today, the game has almost 2 million downloads and has been getting 30 thousand new users a day in its peak performance.

Me and my partner decided to make a game based on the Volvo commercial, where Van Damme was making a split on the side windows of two moving trucks. Scope of the game is to drive as far as you can and not let Van Damme fall down. The problem gets more difficult, because the left truck acts unpredictably – it accelerates and rearranges. The game came out quite fun, but complicated, which made some of the players really angry.

What was waiting for users: - Realistic and complicated 3D euro truck driver simulator - EPIC SPLIT Trucks competition with players from all over the world - Great speeds, world records, and dangerous falls - Impressive dusk and inspiring music.

What is the ASO specific in your area, such as, for example, seasonality of search queries, high competition, or presence of monopoly?

Truck simulator market is rather large. Top games get about a million of downloads a month. This is not a monopoly niche – there are a great many of such applications in the App Store. There are clear leaders and a lot of average apps, while most of the games of this genre are low-quality. Truck simulators live only on organic ASO traffic. Because of weak monetization, such mobile apps can't afford buying users and, thus, fighting with them is going to be easier, than with the games boosted by purchased traffic.

What is your process of work with ASO? How do you track the changes?

The plan on conquering the top listing was as follows: · Create an arcade game about trucks. · Launch the game on Google Play. Google Play's search and recommendation mechanisms work much better, than those of App Store, so we chose the former for our experiment. · Turn theoretical knowledge about ASO optimization into practical skills. We have secured 80,000 rubles for conquering search query traffic. I understood that we've had no chances of getting to the top by keywords. At the very start we targeted long-tail and mid-tail keywords.

Detailed semantic core analysis via ASOdesk allowed us to outline three of the most prioritized queries with moderate competition and sufficient traffic. From then on, keywords were processed according to the following algorithm: 1. Keyword was included in the name of the game. Presence of a keyword in the name was giving it the highest weight. 2. We launched an ad campaign with motivated search traffic in ASOdesk in order to climb up to the needed keyword. Final performers were getting money for downloading the game. This goes against Google Play's rules, but we have consciously chosen this promotion method: the budget was seriously limited without accessible traffic sources, while the risks were minimal. 3. Motivated traffic was purchased only in Russia. Due to the peculiarities of Google Play algorithms we were able to see the effect in other countries, as well.

Mobile app promotion by each keyword continued for several days (depending on how fast search results were getting to the top). After getting the top 3 Google Play listing, we were adding a new keyword to the name of the app and conducted the same campaign for it.

Then we started experimenting with the game, trying to develop the success. One of the changes was a new game icon that has made an unexpected effect on the product. The new icon had a higher CTR. Henceforth, one small change of the icon led to the threefold increase in the number of product downloads.

Which hypotheses have you managed to test within ASO?

Our goal was to test a hypothesis that you can launch a product that is capable of growing into a big project on the super-competitive mobile app market only via ASO promotion. I will say straight away that I proved the hypothesis, even though the road to success was drastically different from the initial plan. Mobile game that was created on the weekend today has about 2 million downloads and was getting 30 thousand new users a day in its peak performance.

ASO is not just about fighting for search traffic, but as well about optimizing all key steps of the funnel along user's path towards application download. We launched an ad campaign with motivated traffic in ASOdesk to get higher via the needed keyword. In this case, the effect of such optimization was much more apparent, comparing to direct fight with competitors.

They have everything necessary for tracking the dynamics by keywords, competitor activity monitoring, and they also have comparative reports over various periods with dynamics by all keywords. Using their service we managed to build dashboards that allow us to monitor figures of competitor app installations. As far as I know, ASOdesk has the closest to real picture of keyword frequency, since they are using mobile internet data, while all the other data are taking from a web search. This is their fundamental difference.

Viktor Orlov

Head of Mobile Marketing, OneTwoTrip.

We are working with ASOdesk for more, than a year. We have also tried using other services concomitantly. But our view is that ASOdesk is the most convenient one, when it comes to keyword research. We are using almost all of the service's capabilities, except for Keyword Boost. Thanks to such tools, as Keyword Analytics, Organic Report, ASO Comparative Report, and Organic Report, we have significantly increase our search queue positions in the App Store and Google Play.

Dmitrii Kofman

ASO Director, Gambino Slots.

We have been on the market for a very long time and started using ASOdesk from the very moment of this platform's creation. It was one of the first, which was later copied by many people. There was nothing like it on the market at that time. We have to monitor the statistics and feedback for dozens of applications from all over the world, and forecast traffic, and the platform perfectly manages these tasks. Right now, all other similar services have rather similar functionality and a similar pricing policy, but in ASOdesk we have the opportunity to affect a product according to our needs: they readily realize our search queues.

Maxim Khramov

CEO, LovePlanet.

When we were selecting ASO tools, we have immediately excluded those, who were presenting broad data in exchange for our iTunes connect logins. Also, many people have been coming up short either by functionality or by available geolocations. At that time, we thought that ASOdesk in optimal for our targets and have made just the right choice! We are using all the ASOdesk functions available, as they provide maximum effectiveness, substantially saving our time.

Andrey Moroz

CEO, Aloha Mobile.

This is a great tool for all those who seek to increase visibility of their apps on the App Store and Google Play. This service is fast, easy to use and provides stats for every keyword. One can easily check how many users his app gets from every keyword and how app's positions change from version to version.

Tatyana Panyusheva

Head of Mobile Marketing, ABBYY

We've been using ASOdesk right from the start. Guys are releasing new features off the reel. The coolest thing is that the keywords traffic scale is not just a relevant quantity from 1 to 99, but credible figures representing the true amount of certain search queries. The product is a must-have if you want to perform proper ASO and track your app in search results.

Ivan Kozlov

VP of Mobile Products, Aviasales

We are using the platform ASOdesk for tracking our app in the Search results of App Store and Google Play. The system is very good and gets all the needed tasks done easily. We hope that the guys will continue to develop the product and will be adding more and more features.

Anna Artamonova

VP, Head of Email and Portal Business Unit, My.com

Detailed analysis of the semantic core through the ASOdesk allowed to outline three of the top priority search queries that have had a moderate competition and enough traffic for application promotion. To date, the game has almost 2 million installs and has been receiving 30 thousand new users daily during the peak period.

Oleg Yakubenkov

Product & Analytics, Go Practice.

When we were comparing ASO services and selecting something for us, ASOdesk showed the fullest and truest data on our application, and we thought that other applications should also be in at least same as a good position. My favorite tool is Organic report, but not for PROFI, but other applications. You can learn a lot of new stuff, sneek a peek and apply all of that.