Private Brand Thrives in Outdoor Retail

This latest edition of the Private Label Manufacturers Association’s (PLMA) web-based video magazine PLMALive! includes my story on what’s going on with private brand in the outdoor retailer channel.

The great outdoors is a land of store brands, led by chains like Cabela’s and Bass Pro Shops. The report explores how these retailers use their own brands of gear, clothing, and even boats to make this segment a powerful contributor to the world of private label.

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).
Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.
Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

My Private Brand is a news site. It is unaffiliated with any retailer or private brand.

Contact Us

Name*

FirstLast

Email*

Phone*

Message*

ABOUT US

My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.