Placester continues expansion, acquires RealSatisfied

Company now claims to serve 400,000 real estate agents

Boston-based Placester, a real estate marketing platform that’s seen rapid growth over the last year, announced that it is expanding again with the acquisition of RealSatisfied, a company that provides a suite of customer satisfaction tools that provides big data insights to brokers, agents and brands.

That round of funding more than doubled the previous investments in the company, which totaled $23 million. Placester announced a $15 million injection of funding in April 2015.

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Now, Placester is putting some of that capital to use with the acquisition of RealSatisfied, which was founded in Australia in 2010.

According to a release from Placester, RealSatisfied is based in Sydney, Australia, and operates in Australia, the U.S., and Canada. Customers include Century 21 USA, Better Homes and Gardens Real Estate, and Home Services of America, along with individual agents from brands like RE/MAX, Berkshire Hathaway, DilbeckEstates and EXITRealty.

Placester’s release states that there are more than 200,000 agents in RealSatisfied’s client base, which will boost Placester’s client list to more than 400,000 agents once the deal is finalized.

According to Placester, the deal is a “natural fit,” that will bring more information and “intelligence” to its clients.

As RealSatisfied integrates into the Placester platform, real estate professionals will benefit from gaining critical data so they can understand how clients view their performance throughout the consumer journey, Placester said in its release.

“Placester’s vision has always been to create a full real estate ecosystem that provides the tools necessary for agents to truly excel. We’re honored to have RealSatisfied join the team,” said Matt Barba, CEO of Placester. “Together we create a synergy of capabilities for our customers that adds to the depth of our platform and delivers insights into every aspect of the consumer home buying and selling experience.”

According to Placester, RealSatisfied will continue to operate as a separate brand, and its customers will continue to receive the same access to “great products and support as part of a larger family.”

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Ben Lane is the Editor for HousingWire. In this role, he helps set a leading pace for news coverage spanning the issues driving the U.S. housing economy and helps guide HousingWire's overall direction. Previously, he worked for TownSquareBuzz, a hyper-local news service. He is a graduate of University of North Texas.

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