When it comes down to the visual principles of a website design, you have to make sure that your website’s aesthetics reflects the way you want your business to be showcased.

Having a website that reflects a negative image of your business can remove any chances of your website's future success. If your website looks remotely un-appealing to the user, it's highly unlikely that the user will remain optimistic and not judge the rest of the content your website has to offer. In other words, they will probably move onwards to other websites; most likely your competitor.

Take this comparison as an example.

Imagine that your website is a rental property due for inspection. The tenants have made sure that their entire property is free from mess, clutter and looks overall rather neat. They do this in order to give the notion that they are reliable and decent tenants that can handle the responsibility of looking after a property. The inspector judges and makes an evaluation whether they make the cut.

This goes the same for website design.

The owner of the website (tenant) must make sure that their website looks professional, clean and, overall, is functional for the delivery of its content. The user (inspector) makes an evaluation on your site from the very instance they click on the link to get there. This can take a matter of seconds before the user decides to stay and browse your website or to check out other sites (your competition).

The ways to avoid this conundrum is to simply make your website reliable, professional and easy on the eyes. Remember that your website is an online portal for your users to experience an insight to your business. This experience is what it all comes down to. If an Inspector has a negative experience evaluating a rental property by witnessing messy lounge rooms, cluttered dishes in the sink and perhaps native wildlife eating leftovers from the bin; it's a no brainer on what the inspector will do next.

You simply have to give your users a pleasant experience as they view your website. If you provide your users entertainment through relevant content, supply comfort with an overall attractive aesthetic and offer an ease of use functionality, you will see your online business become a grand future success. Catering for your users through these methods is the only way to guarantee this, after all your users are doing you the favour by initially clicking your link; it's only polite to give back.