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Cornerstone Partners with GSTV and CUSG as Part of ICU Day Celebration

Wednesday, October 4, 2017 6:50 AM

One way Cornerstone is celebrating International Credit Union Day is by partnering with Gas Station TV (GSTV) and CU Solutions Group (CUSG) to help you support the great credit union story, increase awareness, and engage new members.

We will run commercials at all GSTV stations in Arkansas, Texas, and Oklahoma from Friday, Oct. 13 through Thursday, Oct. 19. The week-long promotion will be shown at 1,568 stations, delivering over 4.7 million impressions!

We are eager to endorse this campaign because GSTV is a proven, effective way to reach an engaged audience. Based on a recent study, GSTV lifts key metrics for credit union products and membership. Advertisers have a captive audience at the gas station with 88 percent of that audience reporting that they enjoy watching GSTV. Research shows that GSTV delivers twice the ad recall of traditional media. GSTV has more unique viewers than Netflix and reaches more premium millennials than Snapchat. What's more, 41 percent of GSTV viewers are millennials, which is 26 percent greater reach than TV.

We're driving credit union awareness for International Credit Union Day, but did you know you can also advertise your own credit union?

Cornerstone encourages you to use the materials and suggested narrative from Cornerstone's "Feel the Difference" toolkit to support this effort in your own areas. Through the first six months of our paid advertising, Cornerstone has generated more than 41 million "Feel the Difference" impressions across our region. The GSTV and CUSG effort will only add to the impact we're making among those who have yet to discover a credit union for their personal needs.

Credit unions can use the GSTV unique advertising channel to enhance their current marketing efforts at any time. To learn more about the benefits of promoting your credit union on GSTV, we invite you to attend a brief webinar. Upcoming available times are:

Enjoy a 30 percent reduced, preferred partner rate exclusively for credit unions from GSTV all year long! GSTV is affordable and convenient throughout the year, so please remember this wonderful advertising opportunity well after International Credit Union Day.

If you are near one of the locations, please be sure to check it out between Oct. 13 and Oct. 19. We will air 20-second commercials for International Credit Union Day that showcase the value of your local credit union.

Thanks for everything you do in providing the credit union difference and we hope you enjoy International Credit Union Day.