Globalization: The View From Moscow

[Warsaw, Poland] Globalization means companies from around the world compete for the same opportunities. So what does globalization look like from the view of a Russian company competing for business in the USA? Anatoly Gaidai, technology director, Aplana Software Services in Moscow, says companies must know their competitive strengths and weaknesses and define a unique position in the market. Aplana doesn’t try to compete with American or Indian companies, says Anatoly. Rather, Aplana focuses on clients where they can provide unique value.