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According to Swiss psychotherapist, Carl Jung, collective unconscious is inherited and it consists of archetypal images.

In Jung's definition, archetypes are universal archaic patterns and images. From a fashion standpoint, Kenya is an archetype. It is one of the only country in Africa that triggers vivid snapshots: red cotton cloths, beads, khaki linen.

Kenya has become part of the universal unconscious. This fantasy stems from movies like Out of Africa in which utilitarian clothing became romantic and safaris became chic or the fascination with Masai style.Yes, there is a raw authentic aesthetic in Kenya which has influenced international designers for decades.

Diane Von Furstenberg's Spring-Summer 2014 collection referred to safaris: leopard spots, giraffes, lions, snake print silks and splashes of red. However, the downside to that has been a tendency to lean towards colonial cliches while overlooking local contemporary fashion.

In other words, what the world sees from Kenya is merely a toile. Fashion forecasting shouldn't muse on yet another interpretation of Masai or safari trends but rather on how local talents use cultural references as source material for future fashion. But one has to wonder if Kenya's future is already history.