Studies show that more than 90% of respondents from the US and UK said that responding to hotel companies via text message would either be “very” or “somewhat” useful.

Guests prefer quick, direct responses rather than calling the front desk or sending an email – plus, having it all stored on their mobile phones means they can access the information whenever they need to.

With free instant messaging services like Facebook Messenger and Whatsapp, setting up this hotel technology is easy. And it’s a crucial step for your business, as it’s been proven to build loyalty, improve review scores and enhance the overall guest experience.

BookingSuite has outlined some practical examples of hospitality texting, which you can easily start using today.

Nearly 70 per cent of travel buyers say that enforcing policy is one of the most challenging aspects of their job, but new research also identified a large gap in traveler knowledge of policy when it comes to booking hotels.

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