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Contemporary social media has become an ad-centered world. Most marketing companies in Orange County will design a social media strategy around this advertising core. However, it is important not to neglect the other part that lies at the center of a successful social media presence: your brand’s story.

Talking about online marketing in previous posts, we have mentioned that marketing rules are a bit different when we are developing a marketing plan specifically designed for the online world. Some of the things that we have covered at Twelve12 are the fast pace, the way we approach to our customers, ways to improve our conversion rate, etc.

Symbols are how we communicate. Theyare the tools we use to summarize and understand our world. But what is a symbol anyway, and what are the symbols that you’re using to represent your brand’s visual identity? A branding agency in Orange Countycan help add clarity to your symbols.

Branding is one of the most challenging things that we have to do as marketers, but it is also a fun and rewarding activity. A brand is a reflection (or should be) of your whole company; the values, ways of interaction with the community, quality of the product, the efficiency of the production and logistic processes, etc. But even more than that, we need to connect with our customers at a much deeper level.

If you have spent a lot of money in buying social media or search engine ads, and you haven’t seen positive results that are worth the money you’ve paid for them, then you are ready to read this post for some digital marketing tips.

There are two types of video production that you can implement: the kind that improves and brings into focus the story that your brand is trying to convey, and the kind that covers up and distracts from that story. This is true for every single type of video, from keeping up a vlog, to storyboardingabrand video, to filming a Super Bowl commercial. Embrace the story.

There’s nothing more toxic for a small company than a know-it-all owner. Let me tell you a secret: if you are reading this, is because you know you don’t really know-it-all after all. Wait – don’t leave just yet! Let me explain how bad it can get for your business if you are one or if you have one of those people working for you.

Want to keep your customers loyal? Give them something to be loyal about. Do you really think that there is no other product like yours out there? Even free or cheaper options that may be a better choice for your clients? You have to be really unique in order to rely on your product alone for a customer’s loyalty. And even then, if your company is not that good, as soon as they find a similar option they will leave you without giving it a second thought. Consumers can be fickle and the challenge is to overcome this.

Branding agencies in Los Angeles will try to convince you that answers for branding strategy are clear-cut, and that they have these answers. The reality is often a little less black and white than this. Here are a few examples where the right path forward might be made up of seemingly contradictory advice.