We’ve seen plenty of orange Wranglers before, but the Sunriser’s finish is matte, which, when combined with the four-inch lift and beadlock wheels, imbues it with a bit of rugged, “what, me worry?” attitude otherwise lost in the sheen of a perfectly manicured glossy finish. (Of course, once everyone gets onboard with the matte-Jeep vibe, some of the effect may be lost.) Mopar bumpers with a pair of front tow hooks; an engine-protecting skid plate; a set of half-doors; and LED DRLs, spotlights, and rear lamp clusters are among the Sunriser’s other custom touches. Black leather with matte-fluorescent orange trim covers the interior, taking the theme just about as far as one might want to. Hey, taste is subjective, right?

As with the Wrangler Stealth mentioned above, the Sunriser calls on FCA’s 2.8-liter diesel engine to provide power to feed the front and rear axles. Frankly, though, as cool as this thing is, we want a diesel-powered U.S. Wrangler more than any of this concept’s goodies.