Tuesday, October 7, 2014

Business Lead Generation is About Using the Right Method

Business Lead
Generation is About Using the Right Method

A business needs clientele like a
person needs food. It is the “substance” that sustains its function and allows
its continued existence. That is why every business that was established with
the purpose of making money is always seeking to increase its current
client-base. This goal is not an impossible one as many know, and when business lead generation is done right
it can help achieve this.

Lead generation, however, is not
something that just magically works the moment you try it out. Depending on
what type of company you are, as well as your products and services, the method
in which you generate your leads can determine just how successful you will be
in finding prospects. I mean, if you’re a B2C company, you already know how
people hate being called by telemarketers. But if you’re a B2B company, then
you know how effective it is.

The first thing you need to do
when it comes to successful business lead generation is to know yourself – to
know your company and what you offer. Well, you may already have covered that
step. Come on, no one knows your company better than you. The next thing you
need to do when it comes to generating leads though, is to know which approach
would best suite your nature. You can’t use something that you don’t know of,
and you wouldn’t take that risk.

If you want to know more about
business lead generation, we’ve put together a small list just to give you an
idea of what it’s about and how it works. Here it is:

Telemarketing – You probably already heard a lot
about telemarketing. You’ve probably even received a call from a telemarketer
within the comforts of your own home. One thing is for certain though, and that
if there’s a phone, and if they can get their hands your number, you will most
likely be getting a call from them. Sounds annoying, right? However, this is
where telemarketing’s strength lies.

Phones are seemingly
indispensable. And as long as they exist, telemarketers will be able to do cold
calling and appointment setting.
You’d be surprised at how effective this age-old, tried-and-true method still
is.

Email Marketing – When everyone finally decided to
embrace the wonders of modern technology, email marketing got bigger than ever
before. Back then, only so many companies sided with the tech industry as it
continued to move forward and use the innovations of email to help with
marketing and lead generation. Today, everyone uses it. Why? Because it’s fast
and easy to use. Marketers can blast thousands of marketing emails per day!

The only problem with email
marketing is that you need the right email addresses to make it effective. I
mean, there’s no point in sending out emails if they just go to email addresses
that were made to be spam traps. Still, it is a highly effective prospecting
tool.

Social Media
Marketing – On
the other end of the spectrum, we have something that doesn’t seem so
business-ey. I mean, come on. You’d be using Facebook, Twitter, Google+ (I can
hear crickets chirping when I go there) and other such networks. For all
businesses, social media has become a part of their lead generation and
appointment setting arsenal. However, you need to have some really good
knowledge in order to be effective at using this method to get leads.

Social media is big and nice, but
sometimes it doesn’t mesh well with certain kinds of businesses. Even if that
is the case, it’s still worth looking into. If you can make it work, you’ve
just found a market filled with millions of people.

Increasing your clientele
nowadays is almost always about having an effective business lead generation
campaign going on. That is why the methods you use matter. Pick the right one
and you’ll be finding prospects like gold in an untapped gold vein.

If you want to have an effective business lead
generation campaign, you need to know which methods work. If you’re new to the
game, here’s a little list to give you an idea.