Starts responsible fashion brand

1 Jun, 2005

Together with his wife, Ali Hewson, Bono founds EDUN, a socially responsible clothing and accessories line. The company’s mission is to promote and provide sustainable growth opportunities to African people.

EDUN is building long-term, sustainable growth opportunities by supporting manufacturers, infrastructure and community building initiatives in Africa. We are actively working toward increasing trade throughout the continent with our apparel and accessories businesses. For Spring 2014, 85% of the EDUN collection will be produced in sub Saharan Africa.