Facebook: 2013 in Review

As part of its annual review, Facebook has curated some interesting lists showing just what we’ve been up to this year.

While some of the people or topics featured on this year’s global list need no introduction, like Pope Francis, others prompted us to dig a little deeper. “Election” appeared in many languages, and was the second most mentioned term on Facebook worldwide in 2013. With high-profile national elections in countries like India, Kenya, Iran and Italy year, it’s not a surprise to see it near the top of the list.

On our shores, the big news this year was the birth of the royal baby – Princess Kate was the second most buzzed about term by Australians on Facebook. When Prince George was born, there were over 19 million related mentions on Facebook; Australia was the 5th country discussing it, after Great Britain, the US, Canada and Italy.

Travel is big business for Facebook, which confirmed that travel continues to be the second most talked-about life event after relationship updates.

Australia’s love of sport was also confirmed with three of the overall top ten most mentioned terms by Australians relating to sport; the Melbourne Cricket Ground was the most checked in place in Australia and ranked 18th highest globally – the only Australian destination in the top 25. The most checked-in place in Perth is the Perth Arena, the most checked-in place in Brisbane is Suncorp Stadium; and, in Adelaide it’s the Adelaide Entertainment Centre.

Conversations happening all over Facebook offer a unique snapshot of the world, and this year was no different. Every day, people post about the topics and milestones that are important to them – everything from announcing an engagement, to discussing breaking news, or even celebrating a favorite athlete or sports team.

Meg is not only known as one of Perth’s leading marketing managers but also the state’s ‘digital darling’: leading the charge in all things social media marketing with passion project Social Media Perth #SMPerth and proving a public speaking dynamo on the local, national and international stages.