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As our first game, Tales from Space: About a Blob, neared completion in the fall of 2010, we began talking about new game ideas. We were finishing our first internally developed title, and while there was a lot to be proud of, there were some mistakes we didn't want to repeat. Fast-forward to April 2013, we believe we made major improvements to our development approach with Guacamelee!. This session will describe the development process for Guacamelee! from concept to release, and discuss the high-level decisions we made at each stage. The session will reflect on the studio's previous games: what went wrong, what we learned, and how we addressed those issues for Guacamelee!. Topics of discussion will include the concepting, development and marketing of the game.