Implementation of advances in leaf processing, especially in blending of sub-blends (flue-cured, burley and
oriental) and the right inclusion of extenders, including reconstituted sheet (recon), expanded cut tobacco and
cut-rolled expanded stems, along with the careful selection of compatible processing techniques, especially
casing, toasting and top flavors

Developing a quality cost-effective ABC product requires the right inclusion of a carefully developed recon and a
properly cased and toasted burley

Evaluation of the developed cigarette products using the established in-house adequate sensory testing
programs that are based on proper test facilities (conditions, methodologies, etc.) and adequate selection,
training, calibration and
use of sensory panels

Target
Establish an effective long-term Product Development program that can be used to create a line of ABC products, ranging from low-price or discount to premium that is up to international standard

Duration
As required on a case-by-case basis

MeansAdequate coordination and coherent working arrangement between the leaf, processing and product development departments