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Tuesday, 30 April 2013

Website Cloning: Be Aware of the Mistakes you can Make

Competition is growing at double speed in all product and
service based industries. These competitions create the demand to constantly
improve and upgrade your ways of means of selling your product or services.
This is where the marketing and advertising department of your company needs to
be on their toes and keep advertising the products in various ways. The latest
trend is website marketing and for that you need a fully functioning and highly
appealing website. A website does not get create over night and a lot of
programming, content, arranging and designing is involved in the making of the
website and this takes time. The easy way and the most cost effective way used
nowadays is Website Cloning.

In this process well established and high ranked websites
layouts, structures and overall look is clones and this replicating websites process does not need much time. However while
doing this many people will go wrong a number of things and if these things are
taken care of then there would be no stopping for getting high ranks for your
website.

Keep Content Unique

The most integral part of your website is its content. When
cloning a website some designers would simply pick up the content of the
original website and paste it as it is in your website. This is plagiarism and
search engines would black list your website for this. You need to make sure
that the content that is put up in your website is completely original and very
well written. Good content would ensure that more and more visitors to your
website turn into customers.

Check the Original
Website Rankings and Relevancy

The website which you are going to clone to create your
company website should be relevant enough and should be showing the same kind
of products that you are going to display. Check for the rankings of this
website and get to know how popular it is on search engines. A low ranking
website, if cloned would also give low ranks to your website. A good ranking
original website would ensure that your website also gets good rankings.

Website marketing

Some of you may think that just cloning a high ranking
website and getting a good looking and functional website for your company is
enough. However just cloning a good website does not end the matter. Once your
website is ready and has started drawing traffic, you have to make sure to
market it online. There are various ways and means to market the website and if
the right ways are used, your website will draw a large amount of traffic in a
short time span. However those who fail to market their website well would see
low traffic figures even after cloning an excellent website.

Image Selection

Images play a major role in the look of your website. Images
could include charts, graphs, pictures, pie charts, etc. If the website you are
cloning has any of these then it is wise enough not to copy them as it is. You
could create a bar graph in your website instead of a pie chart that is seen in
the original website. Make sure you are using fresh images and charts and
updated ones too when putting them on your website. If statistics are quoted
make sure the statistics on the original website are latest. If not refresh
your statistics chart before entering on your website.