Two thirds of hotels want to offer bookings via a mobile

Hoteliers appear to be coming round to the world of mobile and yet another new channel to manage – 66% believe it is now important to offer bookings via a handset.

Hoteliers appear to be coming round to the world of mobile and yet another new channel to manage – 66% believe it is now important to offer bookings via a handset.

A study of 800 UK property owners by TripAdvisor found that 75% of hoteliers are prioritising mobile as a new booking channel, contrasting with a still substantial 62% of B&B owners.

Property owners are placing greater importance on mobile, online marketing and social media techniques, TripAdvisor claims, with the study also indicating the most popular methods of showcasing deals to customers: