Related Story

With 2018 just around the corner, now is the perfect time for you as an educator to review your portfolio and assess the success of the courses and certifications on offer to ensure they are aligned with job market needs.

With increasing pressure on recent graduates and professionals to have the most up-to-date and relevant digital skills, the demand for industry aligned digital certifications has never been higher. In fact, two-thirds of organizations plan to increase their investment in digital marketing next year, while nearly half are putting budget aside to try more innovative activities.

Digital is not going anywhere. For businesses to succeed in today's economy, it's no longer about if they use technology, but how they use it. To do this effectively they need skilled staff with digital expertise. And it's not only about the business impact. Specialized and applicable digital skills can change careers and offer new opportunities that students would not have had before.

Still not sure? Here are 10 reasons you should offer digital marketing and selling training to your marketplace in 2018 and watch enrollments grow.