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Who are the seminar co-leaders?

Martha Felt Barton—Martha is the retired CEO/owner of the Martha Felt Group, a successful advertising and public relations firm serving technology clients with offices in San Francisco and Salt Lake City. Prior to starting MFG, Martha held management communications positions at Novell, Dahlin Smith White, Thomas Phillips Clawson, and Gardiner Advertising. Currently Martha holds several board positions, including a Board of Trustees position at Westminster College. She has taught marketing classes in the MBA program at the Gore School of Business, teacges classes in the undergraduate Communication Program, and was a mentor in the MBA Master Track program from its inception until she began the MPC Master Track program. She feels strongly that the type of learning that takes place in Master Track provides an extraordinary complement to the MPC program. Martha has a master’s degree in European history from Northwestern University and a BA in both English and history from Westminster College. She is an avid hiker in the mountains around Salt Lake and the deserts of southern Utah.

Jeff Paris—Jeff Paris was born and raised in Worland, Wyoming, where he graduated from Worland High School. He attended Brigham Young University and received degrees in communications, Italian, and music. He began his career at Gilham Advertising in Salt Lake City, Utah. There he worked on public relations activities for clients including Domino’s Pizza, Hogle Zoo, and the Utah Highway Safety Commission. In 1988, Jeff became the Communications Coordinator for the Utah Symphony. Two years later he was promoted to Marketing Director. As Marketing Director, Jeff handled all press relations; managed print, radio, television, direct mail, and other advertising campaigns; and supervised marketing employees. Jeff became an Account Supervisor at the Martha Felt Group in 1997 where he worked on advertising campaigns, direct mail programs, corporate Web sites, extranets, special promotions, and other marketing programs for clients including 3Com, USWeb, CyberSource, and Excite. Jeff continued his account service responsibilities through several corporate mergers—from the Martha Felt Group through Boede and Partners to the current agency owner, McCann Erickson. In 2004, Jeff moved from account service to creative services and began working as a writer. Currently he is a VP and Group Creative Director at McCann Erickson, where he manages creative projects primarily for Microsoft but also works on campaigns for Mighty Dog, Sally Hansen Cosmetics, and others. Although Jeff can’t identify anything he would list as a hobby, he spends much of his free time reading and pursuing a better understanding of art, both visual and performing.