Tuesday, December 3, 2013

Words in your keyword, inanyorder, as well as words closely related to
your keyword. For example: if your keyword isred flower, it's triggered by a search forred flower,flower is red,crimson flower.

Broad match modifier

+keyword

The word with the broad match modifier "+" must be
in the search query or other input. For example: if your keyword isHawaii
+Hotels, its triggered by a
search forHawaii Hotels, but notHawaii Rentals. To learn more, seeThe power of the broad match modifier.

This feature is only available for ads in
English and French. If your desired language or location is not yet
supported, keep checking back, we’re always expanding.

Phrase match

"keyword"

Words in your
keywordin the same orderas a customer's search query or other
input—even if other words are present in that query. For example, if your
keyword is"red flower", it's triggered by a search forbig red flower, but notyellow flower.

Exact match

[keyword]

Words in your
keywordmatcha customer's search query or other inputexactly. For example: if your keyword is[red roses]its triggered by a search forred roses.

Content match

{keyword}

On pages in websites
that are part of the content network, when those pages contain a word or
words in your keyword, your ad title, or the ad text.

Example: Using Keywords matching options..........

Broad match

none

women's hats

include misspellings, synonyms, related searches, and other
relevant variations

buy ladies hats

Broad match modifier

+keyword

+women's+hats

contain the modified term (or close variations, but not
synonyms), in any order