ZOIC was formed in 1994 on the mountain biking trails of the Marin Headlands. ZOIC was the first company to successfully integrate the baggy mountain bike short into the mainstream cycling conscious. Incorporating the “inner liner” with the “external shell” has become the shorts style of choice for many cycling enthusiasts. In both its men's and women's apparel, ZOIC strives to create outdoor clothing that embodies the elements of a quality lifestyle: Performance, Fun, Comfort, Simplicity, and Aesthetics.