At Ultimate Fishing (FISHINGTACKLELURES.COM.AU) we protect your privacy as if it were our own.

In the terms below, Ultimate Fishing and FISHINGTACKLELURES.COM.AU (our company), may be mentioned by the terms (us, our, we) or other general terms of identification.

What information do we collect?

1. We collect information from you when you register on the site, place an order, respond to a survey or communication such as e-mail, or participate in another site feature.

2. When ordering, registering, or contacting us via our website, we may ask you for your name, e-mail address, mailing address, phone number or other information. You may, however, visit our site anonymously.

3. We also collect address details provided when an order is placed via our website, these details may be your own or those of a third party which you have provided.

4. We collect your IP address, browser type, domain name, and we log the length of time of your visit and the number of times you visit and purchase from us. We may assign you a unique internal identifier to help keep track of your future visits. We use this information to gather aggregate demographic information about our visitors, and we use it to personalize the information you see on our website and the emails you receive from us (should you grant us permission to send to you). We keep this information for our internal use; we do not share it with others. This information is in no way tied to your personal information.

How do we use your information?

We may use the information we collect from you when you register, purchase products, respond to a survey, communicate to us via the contact pages, surf the website, or use certain other site features in the following ways:

1. To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.

2. To allow us to better service you in responding to your customer service requests.

3. To quickly process your transactions.

4. To administer a promotion, survey or other site feature.

If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and members-only content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you make payment on our website using PayPal, all sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and processed via PayPal Merchant Services, see the section below for further information.

Is it safe to use your credit card online?

The Internet is a vast network of computers. Because the data passes from computer to computer, some Internet shoppers worry that unauthorized persons may intercept the data and gain access to credit card numbers, but shopping on a secure site is actually safer than handing a credit card to a waiter in a restaurant.

At FISHINGTACKLELURES.COM.AU, we use PayPal Merchant Services to process all Credit Card and Direct Debit Payments, PayPal is one of the most trusted online payment methods, and use the latest Secure Sockets Layer (SSL) Technology to assure a fast, safe and secure transaction. By using this technology, not even we have access to your personal credit card details, PayPal takes care of everything.

For more information on PayPal, please visit PayPal.com.au
Ultimate Fishing (FISHINGTACKLELURES.COM.AU) fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities, and may in its sole discretion disclose Personal Information or other information to satisfy any law, regulation, subpoena, or government request. Ultimate Fishing (FISHINGTACKLELURES.COM.AU) reserves the right to release Personal Information or other information about users who we believe are engaged in illegal activities or are otherwise in violation of our Terms and Conditions, even without a subpoena, warrant or court order, if we believe in our sole discretion that such disclosure is necessary or appropriate to operate the Web site, or to protect the rights or property of Ultimate Fishing (FISHINGTACKLELURES.COM.AU), its affiliates, or any of their officers, directors, or employees, agents, third-party content providers, suppliers, sponsors, or licensor's.

Ultimate Fishing (FISHINGTACKLELURES.COM.AU) also reserves the right to report to law enforcement agencies any activities we reasonably believe in our sole discretion to be unlawful.

Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow cookies) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. For instance, we may use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (such as Mozilla Firefox or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, it may be possible that some of our services will not function properly. However if this is the case, you can still place orders by contacting customer service.

Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described on this page. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, website visitor statistics, advertising, or other uses.

How can you opt-out, remove or modify information you have provided to us?

To modify your e-mail subscriptions, please let us know by either selecting the "unsubscribe" link at the bottom of an email, or contact us personally via the contact page on our website. Please note that due to email production schedules you may receive any emails already in production.

At present, we collect your shipping addresses, billing addresses & payment information each time you place an order with us. This information is stored in our order information system. Please note that we maintain information about an individual sales transaction in order to service that transaction and for record keeping or legal requirements. This information we are required to keep for record keeping purposes, there are no customer accounts as such on our website. We may include a members account feature in future, however at the moment each order is processed separately.

How we handle information when you contact us by email or our websites contact form.

When you contact us via the contact form on our website, our website will send us an email to our business email addresses. We will then read and respond to your enquiry from our email client software, in order to communicate with you. These emails will be stored and archived either by ourselves or by Google's email management platform. These emails will not be sold or traded to any party outside of our business (Ultimate Fishing), however Google will maintain an archive of emails sent to us until such time as we delete these emails permanently.

If you would prefer us to delete emails immediately after your enquiry, you are welcome to request this from us. Please note that in instances where requests of order changes, refunds or other important enquiries where we would prefer (or are required) to keep records of our communications, for attachment to your order receipt, order invoice, or return / refund receipt / notice for our own record / book keeping purposes, these emails will be printed and attached to your order and can not be destroyed.

Third Party Links

In an attempt to provide you with increased value or further information, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

Questions and Feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Online Store / Website Policy Only

This online privacy policy applies only to information collected through our website / online store and not to information collected offline, in store or via telephone.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page.

This product returns & refunds policy was last revised on the 25th of March, 2014.