ITS INNOVATIONS HELP GOLFERS OF ALL LEVELS
CALLAWAY FACTORY

Named after its innovative founder, the Ely Callaway Performance Center is the focus of Callaway Golf’s two-building research and development center which includes a 15-acre testing area.

Callaway retired from the wine industry to chase technology that would help players of all levels chase a golf ball. He moved Callaway to Carlsbad in 1985 while it was in its infancy.

Callaway started with golf balls and hired aerodynamic experts from Boeing to design them. With a passion to try new materials and fresh ideas, the company produced a line of clubs that, in the early days, Callaway delivered from the trunk of his Cadillac.

Callaway’s stainless steel Big Bertha driver, with its oversized club head, came on in 1981 and cemented the company’s standing as a titan in the golf industry.

The Odyssey putter followed the Big Bertha, and each has iconic stature in the game — almost as much as Ely Callaway, who died in 2001.

Callaway was the heart and soul of a company which continues to improve players’ games through technological breakthroughs, many of which are tested at the Callaway Performance Center.

While the stable of Callaway pros stretch from Arnold Palmer to Phil Mickelson, it’s the average players that likely benefit most from Callaway’s products.