Man, things are looking bad for Borderlands. Between this weird box art, and the release date being right before Modern Warfare 2, Gearbox is doing everything it can to cripple any sales potential this game has.

I don't care either way about this cover art, but for Gearbox's sake, they should switch it to something a little more marketable.

OMG!!! That cover is so offensive!!!!!! (translation = I already pre-ordered it months ago and don't give a crap about the cover because the game is going to be god damn awesome and worth every single penny!!!!!....I hope...)

I don't really like the box art but the game itself looks completely badass. The box looks like its for a Madworld style game and doesn't really reflect Borderlands style of gameplay very well. Still, I'm hoping enough people will see reviews and hear about it that they realize how awesome this game is gonna be.

Now I just gotta pray I have enough $ left after paying of my $150 MW2 to get this game.

NAA. I don't like the art. I've been watching this game for a long time. I wanted from like when i first heard about it, though the graphics made my wanting this game decrease but I'll still try it out, now a cover like this...i'm starting to wonder if they really care anymore. I think they should probably do something with that Borderlands symbol.
It's not a bad cover just doesn't seem like it's telling much about the game like so many others.

People who think a game is "Bad" because it has differently styled graphics than they'd like are a bunch of MORONS! Me & my friends will just have to enjoy this FANTASTIC looking game all by ourselves. (I know about 7 of my friends who have already pre-orderd this)

By the way,this game will kick the crap out of left 4 dead 1&2 for 4 player Co-op.

SOME OF YOU SHOULD JUST SHUT THE HELL UP!
are you actualy saying you wouldnt go back and play a old game like on the PS2?
The graphics on thoughs games are terrible but i still love the games on that console.
Why would you care if the graphics are bad?!

Mario cart for the N64 was amasing,The old gameboy games like mario & metroid didnt have any colour & yes i would go play them again with your so called "Bad graphics".

This cover is done to attract a bit of attention to this game. It comes out within a month of MW2 which has already put about half of the holiday season next year. Gearbox know that people who actually know their way around games and websites will be interested in their game and will probably get it to see what it's like plus those people will check out reviews for it. The cover however is to try and garner some attention from the oblivious mindless masses that are anxiously awaiting MW2 and nothing else.

So now I've got to decide whether to get this or Brutal Legend. God I'm in a tough spot here. And I can't forget GH5 when thinking about all this.

It made me laugh because reminded me of south park, like whn they wanna make people look "bad ass" or crazy, they make exagerated things like this Shot in the head pose while saying some stupid phrase......

I think the cover art is pretty sick, something nobody has ever done before. People who have been following this game online have already decided to get it (unless they change their minds) and people in stores will see this and perhaps check out the game online then go back and pick it up because it looks really sweet. I personally think the box art is a smart move by them. Kudos to them for taking a chance.

This game had me so interested, but I've been getting more and more concerned. I'm not very happy about the pseudo-Cel-Shading either, but I'd forgive it. However, this box art looks very plain and boring to me. Yeah, it had a weird looking guy on the cover making a hand gesture, but what does that tell me about the game? Nothing there really draws my eye, and if I just saw it on a rack without knowing so much about the game already, I'd walk right past it.

It just furthers the concern I started to have during the graphics change, I think the developers of this game might be a bit... Lazy? I'm not sure exactly, but I'm having strong misgivings from my initial excitement.

No MechBFP, you're the one who's blind and stupid. Check out the most recent screen shots and video clips and you'll see they've switched to cel-shading type graphics. Hell, just look at the box art on this page and you'll see this. Unless you're blind and stupid, of course.

It shows a guy with his hands the shape of the guy. When he "shoots" himself it shows the actual stuff about the game which if he did shoot himself with a real gun, would be blood. So I think this is pretty cool =)

Wow. The amount of people blowing this out of proportion is too much. So what if an UNREAL character is ACTING as if he's shooting himself. This is no different than artists writing songs about suicide, infact this box-art is a lot tamer than the songs and no one complains about them or the artists.

Oh man I feel the need to blow my head off! Video games are poisoning my mind!

When I heard the reason why they chose cell shading instead of a realistic look I could definitely understand their desire to try something a little different when it came to the visual aspect of the game. Games are interactive art, so why would you want to draw the same picture over and over again? With that said, this box art isn't much of a surprise. The cover definitely has it's own originality which I think is awesome.

This game looks awesome so i will probably end up getting it at some point but this cover is pretty lame. If i was to have no prior knowledge of this game and saw it on a store shelf I would not be drawn to it.

Looks like a bland first person shooter. That is some of the lamest box art I have ever seen, though I realize some gamers will think it is cool and edgy or something. Well, I am sure that since it is a FPS it will sell decently. Atleast on the 360.

When it comes down to it this looks far more interesting than CoD6 and Halo 3: ODST and thats just fact. Fact because both of those games will feature the same tired gameplay that they've had for years with nothing new added. Atleast this game looks like something new and is trying something different. Here's hoping it turns out good.

oh... and apart from the background being amateur at best the cover arts not too bad.

Games should always use an in-game pic... well at least when the graphics are good. LIke Mass Effect 2. That has possibly the uggliest over art I've seen this gen for a big title game because of the stupidly awkward pose they have shepard in. Plus it looks cartoony like a drawing. Frankly its just terrible and if I knew nothing about a games and went into a gamestop or wherever to buy a game and I saw that, there's Zero chance it would grab my attention.

Anywayz, poin't is, if they had used an ingame screenshot or something using the game's engine this they wouldn't have that HIDEOUS box art that they do now... This? oh this here is cool. I would definitely pick this one up if i just went in for a random uninformed casual purchase. (of course I am informed and will be picking this one up anyway)