It's no secret that I am deeply passionate about my work. I've been fortunate to be able to re-connect with my passions on projects with incredible collaborators and clients. And the fall is off to flying start with all kinds of opportunities unfolding.

Way back in the day, in an earlier version of the Flackadelic blog, I had some fun with posts in the FridayPhiveformat. Today I've decided to resurrect it with a few tweaks for 2012. Ready? Here we go.

2. Storify and the Presidential Debate: a lesson in social object theory

I'm a fan of social object theory. It is a cornerstone of content marketing methodologies. Storify's list of its most shared items about the debate highlight the truly remarkable social object/content asset — note quality, variety of formats; and of course another example of the power of Twitter as a real-time medium.