Advertising: Global Group of Eight (G8) Industry Guide

The G8 Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising market

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising market

Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising market with five year forecasts

Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

Highlights

The G8 countries contributed $62,485.2 million in 2014 to the global advertising industry, with a compound annual growth rate (CAGR) of 3.2% between 2010 and 2014. The G8 countries are expected to reach a value of $75,981.7 million in 2019, with a CAGR of 4% over the 2014-19 period.

Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $40,152.8 million in 2014. This was followed by Japan and the UK, with a value of $6,637.4 and $4,507.1 million, respectively.

The US is expected to lead the advertising industry in the G8 nations with a value of $49,595.4 million in 2016, followed by Japan and the UK with expected values of $7,418.5 and $5,763.3 million, respectively.