Norwegian Carrier Becomes First European Airline With Video-On-Demand

Row 44 has completed installation of its in-flight entertainment system on 60 of Norwegian Air Shuttle's Boeing 737-800 aircraft, making it the first European airline to offer video-on-demand service to passengers' Wi-Fi-enabled devices.

The IFE service is powered through Ku-band satellites, offering passengers access to television shows and movies, as well as other interactive content via Wi-Fi.

The company's live television service can be made available to passengers as a separate Wi-Fi offering, independent of Internet access.

Norwegian expects to have Row 44's IFE service installed on more aircraft beginning later this year. The carrier currently operates an all-Boeing fleet of 737 family aircraft, and plans to add more 737s and Airbus A320 family aircraft as it looks to phase out its older 737-300s.