ana Sofia joanes

Almost one-third of America’s children are obese. One-third. This shocking statistic is cited in President Obama’s proclamation naming September as National Childhood Obesity Month.

So, one out of every three children in the U.S. are at risk of heart disease, cancer, diabetes, asthma and other obesity-associated illnesses. Bottom line: they will live shorter and sicklier lives than those of their parents.

Who is to blame? Director of FRESH the Movie, ana Sofia joanes, along with a team of FRESH activists are pointing their fingers at one man. And his name is…

Ronald McDonald.

In an e-mail message to FRESH fans, here’s what they said about the McDonald’s mascot who’s been hawking hamburgers to children since 1963:

You might think, on the heels of the recent Minneapolis debut of the documentaries "Fresh" by ana Sofia joanes, and "Food Inc," (expertly reviewed by Kristen at Food Renegade this week), that we've had our fill of food at the cinema this summer. Even James Bond only releases one movie each year, right? Wrong! Ladies and gentleman, welcome to the most intelligent movie-going summer in recorded history.

UPDATE:Tickets for the 6/3 showing of FRESH are now available at the Birchwood for $10 each. The movie FRESH, a food documentary by ana Sofia joanes, takes a look at the food industry through the eyes of some of our most celebrated farmers and thinkers. From the FRESH press release:

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, the Omnivore's Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.