Malaysia Social Media Statistics 2014

Malaysia Social Media Statistics 2014 is compiled from various sources around the web for those wanting to know more in depth about how social media has changed over the years in Malaysia. Numbers have grown tremendously and that is not shocking as this is the future, the Internet has finally taken control of many peoples lives, you should know what I mean. Anyway, I have a section discussing about the ills of social media in Malaysia at the end of this article.

Social media in Malaysia has grown due mainly to the ease of Internet connection especially in the urban areas around Malaysia. While Facebook continues to dominate the lead in the digital era, many multinational companies are riding on the bandwagon simply to capture market share.

A few years ago, I remember speaking at a social media conferences in Malaysia when things were still new, and I spoke of how social media would change Malaysians, it has happened in recent years but back then, people laughed at me. I also touched on the topic of how companies should embrace social media back then in 2010 to be the first few to get on this bandwagon, and again, a majority of so-called marketing people that attended did not seem to think so. They were more interested in putting all their eggs in one basket which was mainstream media. A rough conclusion was that they assumed that social media was 'FREE' as anyone could do it.

In recent years, it has been proven that the big companies have heavily invested in Social Media, names like McDonald's, KFC, AirAsia, MayBank, RHB have been extremely aggressive in Social Media where their marketing budgets have been split from 90-10 to now 60-40. This source is from a few digital strategist working in agencies. You notice how advertising agencies around Malaysia now have large digital departments?

Some up to date statistics on the Malaysian Population

•Current Population of Malaysia - 30,387,862

Malaysia Social Media Statistics for 2014

The social media stats are based on social media platforms that are heavily used in Malaysia and taken from SocialBakers.

Top Malaysia Facebook Pages

The below are statistics of the top Facebook pages in Malaysia based on overall.

Top Malaysia Facebook Pages

Malaysia Travel Facebook Page Stats

Travel Facebook Pages in Malaysia

The above shows the stats of various Facebook Pages related to travel in Malaysia for 2014. Note that Cuti.my is the highest followed by others. Again, this is subjective as one needs to submit their Travel Facebook Page to SocialBakers in order to be listed therefore, quite a number of higher likes pages are not included in here.

On a separate note, a number of the top players in Facebook Pages have bought their fans while you will hear a number of them claiming they are organically reached, it is easily proven by looking at the engagement and like rates based on posts and photographs. There are many other ways to detect bought likes. Just for arguments sake - The more 'likes' you have seems to say your product or brand is up there. Well, that is what many think.

A trick to do this is not to buy your followers all at once as it will show, therefore, the do long term purchasing of 'Likes' where specialized companies offer these kind of services in order not to make it look obvious. I mean, every week, you can purchase 500 'likes' and by six months, you should be able to have 12,000 likes. Simple right? however, in 2015, the trend is now changed where people are looking at engagement rate versus numbers. High numbers of Facebook Likes are so 2013/14.

Here is a good example - If you look at National Geographic, they have 34.8 million followers with an average of 10,000 likes per post. Now, when you do the math, it is a 0.028% of 'Likes'. Wow!

Top Malaysia Facebook Pages 2014

Top Malaysia Brands on Facebook

Number of Facebook Users in Malaysia taken Q2, 2014

Number of Facebook Users in Malaysia

Facebook is currently the most visited social media website in Malaysia. In total, there are 10.4 million Facebook users in Malaysia of which 3.5 million are youth aged between 18 and 24.

Top Twitter Profiles in Malaysia for 2014

Twitter Statistics in Malaysia

After a number of years, Twitter in Malaysia still holds strong. But the statistics show the numbers growing steadily compared to just a few years ago.

• In Malaysia, and average 5.4 million tweets are posted per day in 2014.

• There are about 3.5 million twitter users and a whopping 162.4 million tweets posted up to the month of February 2014.

• 21.8% of these users, approximately 760 thousand Twitter users, are active while the majority 78.2%, which is 2.7 million of the entire Malaysian Twitter population, are inactive.

• Analysing the amount of tweets posted in Q4 2013, the top tweet location is Kangar, followed by Masai, Ampang, Kuala Lumpur and Johor Bahru.

• Brands, Celebrities and Politicians also participate actively on Twitter.

• 3 out of 5 top brands with most followers on Twitter are airlines.

• 4 out of 5 top brands are related to transportation industry.

•The current Malaysian Prime Minister is the most popular on Twitter.

• There are only a handful of Professional Travel and Tourism Twitter users in Malaysia. (@MalaysiaAsia is one of them)• The most active Twitter accounts in Malaysia are a majority of mainstream companies like TV Stations, Mainstream News Media and Corporate Companies and also local Malaysian celebrities.

Instagram Users in Malaysia

There are a recorded 5,517,954 Instagram users in Malaysia as of January 2015. These numbers have been tallied by ZocialRank, a social media company based in Thailand. The huge jump in users indicate that Instagram in Malaysia has almost tripled since two years ago. Big corporations in Malaysia are now embracing Instagram as one of the must-have social media platforms to reach out to the consumers.

Instagram World News

Instagram produced a blog post recently to celebrate passing the 300 million user milestone in late December 2014. Just nine months after hitting 200 million users in March 2014, Instagram now says 300 million people use its photo app every month, with 70% of them coming from outside the US.

Instagram’s been going strong for four years now, and despite fears that the acquisition by Facebook would screw it up, there’s now 70 million photos shared each day, and over 30 billion total.

Malaysia Google Plus Users 2014 - 2015

Google Plus Users in Malaysia

In a shocking outcome, there seems to be hike in Google Plus users in Malaysia where just 2-3 years ago, most Malaysians were simply on common platforms like Facebook and Twitter which seem to be easier to communicate with friends.

At a social media seminar in early 2014 where I was speaking, I asked the audience how many of them were using Google Plus and to my surprise, only 10% of the 200 people raised their hands. When I asked the rest why were they not on it, their reply was simply because all their friends were on other platforms, which was easier to connect.

According to data, Malaysians have jumped to 8th place on the overall chart above which was compiled at the end of 2014, beating countries like the United States and UK. This goes to show that the social media trend in Malaysia is picking up faster by year.

Whatsapp Users in Malaysia

Whatsapp is used by 39 percent of the global mobile Internet population where Malaysia comes in at number 3 in amount of usage. The Whatsapp statistics for 2014 are;

Below are statistics of websites in Malaysia that are popularly visited. These numbers show by monthly and taken in 2014 therefore they are random months. Overall, it shows a estimate by month and numbers show Unique visitors verses Page Views which can be double or triple the number.

Blogging News Worldwide
While most people look at blogging and bloggers differently in Malaysia, there has been much talk about how blogging is one of the most powerful and effective way of getting the message across. A recent article by a top SEO guru indicated that Blogging is even bigger now as the search engines tend to favour blogs due to the fast and fresh content versus conventional static websites.

However, in Malaysia - bloggers are mostly known as non-mainstream and a majority of bloggers are still in the infancy zone - attending parties, events, launches and doing free reviews but many lack the powerful SEO knowledge and digital marketing where they can take their blogs to the next level. This has also resulted in local companies engaging Malaysian bloggers for free reviews or minimal paid reviews. Again, they are charging the clients huge amounts of money.

Industries have been asked many times to have a blog on their website to keep the healthy digital content going, but the additional cost and lack of knowledge has not materialized in getting this done. Anyway, below are some blogging numbers taken worldwide.

Social Media in Malaysia has also spiralled into a win-lose situation where the genuine users have now been punished by more sponsored advertisements and incredible useless algorithm updates that seem to only benefit the corporations and also the advertisers. It is no longer like how it once used to be user-friendly.

At one time a couple of years back here in Malaysia, you could see updates on political and other non-general news feed and photos easily on Facebook while nowadays you rarely see them or hardly ever see them. Well, 'something was probably done' and I will not get into details on this issue here. Yet again, many seem to be devoted to this new social disease as it has become a part of their daily lives.

Negative Impact on Malaysians with Social Media

In a recent article by The Star online news paper dated January 5th 2015, it was highlighted how social media if affecting the countries youth where I do not blame them as in the long run, social media will be the downfall of Malaysians if we do not learn how to maintain a balance in life. The article highlighted;

* Malaysians spend more time on their social networking sites without meeting their friends face-to-face.* Statistics show that Malaysians are engaged for long hours on social networking sites rather than actually meeting people .* It is very common in Malaysia to have people who are busy updating their Facebook status or being on other social networking sites.* People tend to share everything about themselves on social networking sites rather than having an actual conversation with their family and friends.* Malaysians fail to realise that they are actually losing the rapport among family and friends by indulging themselves in various social networks.* Applications such as games, advertisements and other online activities while providing immense joy to their users can also be destructive to students.* As a result, social media addicts show little or no academic growth since much of their time is spent staring at the screen.

Snapchat in Malaysia

Will we see a trend shift in social messaging in 2015? Statistics show that Snapchat was the fastest growing social/messaging app overall in 2014 (+57%), with teens over-indexing more strongly for this service than for any other; more than a third of 16-19s are now using Snapchat in the UK, Ireland, Sweden and the USA.

As Malaysians are always late to catch the wave, I suspect that when Snapchat grows even bigger, then only Malaysians will jump on this. Look at the trend, when Facebook was big in the USA 8 years ago, many Malaysians were clueless to what it was, we only caught on somewhere around 2009. Same goes to Instagram, when it was growing in 2012 around the world, people here were still on Facebook and Twitter. We only caught on in late 2013 onwards.

Conclusion

Overall, the facts and figures above have been compiled from various sources based on numbers taken from 2013-2014. Some of the social media statistics are more recent, taken at the end of 2014 and published in early 2015. Since it is already March 2015 now, the numbers will have a slight increase but it will show more accurately in the next report which will most likely come out in the third quarter of 2015. If you have any questions or inputs, please feel free to comment in the form below for the Malaysia Social Media Statistics 2014.

Malaysia Social Media Statistics 2014
Reviewed by David Jr
on
Tuesday, March 31, 2015
Rating: 5

About Me

Malaysia Asia is a multiple award-winning travel blog site with information on unique and interesting places around Malaysia, Borneo, Indonesia, Southeast Asia and the World. Malaysia Asia is also under MyAsia Services, a Digital Travel Solutions Company based in Kuala Lumpur, Malaysia.

Popular Posts

Advertisers

Copyright

This copyright applies to all posts, images and pages of this website/blog (unless otherwise stated). Any of the mentioned may not be reproduced on another website/blog without the author's expressed written consent. All applicable laws apply and will be enforced. Thank you.