Current Web Design Trends for 2019

03/04/2019

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With the rise of mobile devices and Google basically dictating standards, responsive and mobile-friendly websites are becoming more important in web design than ever before.

The home page is the first thing a
visitor sees – a landing page that says everything about your business as fast
as a person’s eyes can scan the screen. A good home page can be a portfolio in
itself! Use this to catch your visitors and impress them.

Dynamic video or integrated animation is also on the rise with
many homepages now opening on a video sequence to capture the audience from the
outset and keep them on the website for longer.

Speed is still of the essence, sometimes,
thinking about ways to speed up your site can do much more for the user
experience than worrying about colour palettes and themes. Investing time and
money into providing the smoothest possible experience to the end user is where
the focus should be.

Website speed and responsiveness are
important ranking factors on Google, which means that many sites doing SEO
certainly have to solve this issue if they want to rank high.

Depending on the industry, bold type is also going to be a prominent trend as it adds a dramatic punch to the page, and is easily implementable.

When looking at the length of text on a
website, Google search results are now featuring more long-form results. In
fact, content length is one of the major ranking factors for SEO, and many
websites are consolidating content into fewer but longer pages. A word of
caution however, whilst this may score higher in search results a potential customer
may be switched off when faced with a wall of words with little to catch the
eye.

Keeping Your website fluid and responsive
is important to master if you want to rank on Google. Responsive design is an
integral part of SEO, as website speed will influence a plethora of other
factors and user behaviour indicators of whether your web page is good enough
to be on the front page.

The number of mobile searches has gone
up ever since web developers started implementing mobile-friendly design
solutions. However, despite responsive design taking off, overall trends show
that web pages are getting bigger and bigger.

GDPR has become a priority in web
development over the last 6 months, front and back end security remain a top
priority for all web development in 2019.

There are a couple of simple rules to
follow when deciding on an appropriate header design. If the primary action the
user performs in a domain search then deliver a direct message – simple and
efficient design.

Depending on your business, you might
not need the standard “About Us”/” Services” structure for the header. If
it doesn’t serve your brand identity or type of business, then don’t box
yourself in these types of moulds.

Maybe the landing page copy should be
the primary eye-catcher. You can still use the header as an auxiliary function.
It can therefore just blend it in instead of being the first thing your eye is
drawn to.

Whatever your design needs are, at
Intent Marketing we specialise in designing the right website for
your specific business need, and take the time to understand your business
objectives, before proposing the right design for you.