Be Identified as The Neighborhood Expert!

What a privilege it was to be invited on the Tamara Dorris Blog Talk Radio Show on Wednesday, March 24th. Over the next 2 post I will share with you my notes from Tamara’s show. I thought it would be helpful for you to have access to this Neighborhood Marketing Plan for your little corner of the world.

While it’s awesome to get those great keywords like city name real estate (example-Dallas real estate), too many real estate agents overlook neighborhood keywords (long-tail searches). And the reality is that people who are searching with those neighborhood-centric keywords actually make stronger, more qualified consumers. Why? Someone searching for “Dallas real estate” is just browsing (tire-kickers) in broad generalities while someone searching for homes for sale in the Dallas neighborhood of Preston Hollow are looking for – well, homes for sale in Preston Hollow. There’s a strong probability they may be 30-60 days out instead of 18 months.

If a RE Pro will provide this unique, SEO keyword-rich indexable content it will offer so much search power for the site owner

Armed with the cost-effective Flip Mino video camera, Microsoft Movie Maker (or if you are a Mac user go with iMovie) and a little time, Real Estate Pros can produce some very compelling and interesting content for their neighborhoods. Your site visitors will love that content on your websites and blogs.

Use Social Media Sites Like Facebook & Twitter

Create a Facebook neighborhood group page and highlight local neighborhood events like HOA meetings, community yard sales, mommy meet-ups, special socials like block parties, etc.

Twitter Participating on Twitter will give you the golden opportunity to be recognized as a resource person and a trusted advisor. That way you can be positioned as someone who is that information provider in your area. Using popular keywords Tweeted, you can then work to fulfill those needs, both on Twitter and on your own websites and blog. Look at the questions people in your local target market are asking on Twitter via defined searches for the following questions:

Be Selfish with Your Website Traffic

Don’t link away to the Chamber of Commerce website thinking that’s going to be the best resource for area information. You could be providing traffic to your competitor! Beware of banner ads on monetized Chamber sites. Get this; I have personally seen framed chamber sites within agent sites-yes, it’s true!

You work hard for your traffic therefor, I suggest you keep your site visitor and provide that hyper local neighborhood information on your website with high value area information that includes:

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About Bobby Carroll

Bobby is charged with managing the sales and marketing efforts for Dakno Marketing as well as Search Engine Optimization Consultation, Content and Social Media Marketing Coach and a recognized Real Estate Speaker. In his spare time, Bobby enjoys his children and grand children along with biking, kayaking and standup paddle boarding with his wife of 40 years, Pam. This post was Authored by Bobby Carroll.
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