People seem to be ragging on Cookie Puss. But do you know why Rock uses terms such as Cookie Puss or or other childish names, etc.? As funny as this sounds, the psychology behind it all is that he (as in the character) is belittling Punk. What's the best way to insult a guy like CM Punk, someone whom demands respect and to be taken seriously? Do the opposite. Treat them like a child. Make him feel small. It gets in their head more so than just calling them a swear. Swears are brash enough that if you're intelligent, you can brush them off. But to get the whole crowd to chant something as stupid as "Cookie Puss" to him, someone who demands respect and needs to be taken seriously, well, it must infuriate Punk (the character). That's why the Rock does something like that.

I'm sure that after the show Dwayne and Phil went off backstage, shook hands, laughed, and complimented each other on an incredible promo.