HINT Newsletter

Magyar Suzuki Managed to Close the Year with Great Performance

Despite the severe market conditions of the domestic and European car industry in 2008, Magyar Suzuki Corporation managed to close the financial year with great performance.

The novelty of 2008 was definitely due to its successful latest model, Splash—launched during spring—with 5912 units sold in the Hungarian market.MSC produced 281,686 units in 2008, which is a 21.28 pct increase against the 232,480 unit production in 2007. Total sales of the company in 2008 were 284,547 units including sales of 2,523 imported vehicles. From MSC’s own production 22,341 units were sold in the Hungarian market (wholesales); besides the new Splash sales 8,773 Swift, 7,087 SX4 and 569 Ignis cars were sold. The achievement of the company resulted in a total net sales income of HU 609,414 million from which domestic sales accounted for HUF 87,524 million. The company managed to maintain its market leading position for 12 consecutive years with 16.7 pct, in spite of the drastically shrinking Hungarian car market.