1010data, provider of an integrated platform that combines self-service data management and analytics at scale with ready-to-use data, has enhanced its Consumer Insights Platform (CIP) with the release of CIP 3.0.

1010data CIP is an analytical collaboration platform that allows retailers and their suppliers to gain insight into how key categories and products are performing. CIP 3.0 supports a wider range of business users with a more user-friendly interface, additional reports, and enhanced interactivity built right into key features.

The main highlights of CIP 3.0 include the following:

Advanced Product Visibility (APV), a suite of new reports to help identify the root causes of out-of-stocks and item availability challenges at the SKU level.

New Category Manager Dashboard, offering a top-level view of how a business is performing across multiple metrics. Users across category management, sales, supply chain, and marketing can now access key performance highlights and share them with their executive leadership teams.

Improved user interface with drilling capabilities that allow users to click through their selections and drill down to the next level of reporting and insights.

Enhanced visualizations, enabling users to turn the output of popular reports into additional charts and graphs.

"This latest version of CIP makes it easier for business users to apply insights in new and creative ways to efficiently and profitably move products in stores,” said Sandy Steier, co-founder and CEO of 1010data, in a statement. "1010data has taken the guided ad hoc experience of CIP to the next level. Retailers and their suppliers will benefit from being able to make better and faster business decisions, and thereby positively impact the consumer experience."