Jesse van de Hulsbeek is the Yoast Academy lead. He creates SEO training courses and works on the Academy’s didactic methods.

Yoast Academy has just released the All-around SEO training course! This course teaches you how to optimize every aspect of SEO. Content SEO, technical SEO, off-page SEO, image SEO… You name it, it’s included! And we’ll not only teach you the theory, but we’ll give you hands-on tips on how to tackle common real-life SEO problems as well. With this training, you’ll learn how to set up a proper, all-around SEO strategy!

You can get the course for $169, but only in the first week, so don’t wait too long!

What will I learn in the All-around SEO training?

A lot! The All-around SEO training really helps you cover all your SEO bases. Let’s take a look at the topics that are included in this training.

1. Content SEO

In this course, you’ll discover how to determine what keyphrases will drive traffic to your site. This training teaches you how to set up your own keyword research sheet, step-by-step. Moreover, we’ll walk you through all the steps of SEO copywriting. We’ll also show you how to set up or improve your own site structure, so your most important pages have the best chances of ranking. And you’ll learn how to optimize your images, both for your visitors and for search engines.

2. Technical SEO

The All-around SEO training teaches you how to improve your site speed, so your visitors don’t leave before they’ve even seen what you have to offer. Also, you’ll learn what structured data is, so you’ll know how to get those coveted rich results. In addition, you’ll learn how to make sure your site is secure, so your site won’t get hacked!

3. Off-page SEO

This course also teaches you to look beyond your own site. You’ll learn how to make sure other siteslink to your pages, so search engines see you deserve a higher ranking. Furthermore, you’ll learn how to keep your audience engaged with email marketing. You’ll also discover how social media can get you even more traffic.

4. Beyond SEO

Finally, the All-around SEO training teaches you how to outsmart your competition by going beyond the usual SEO staples. We’ll teach you how to make sure you offer the best user experience, and how to get more customers or subscribers by conversion rate optimization. In addition, you’ll learn how to improve your site’s accessibility, so everyone is able to use your website, including people with a disability.

How is the course set up?

The All-around SEO training consists of eight modules, which are divided into several lessons. Each lesson contains interesting videos, in which our SEO experts – like Marieke van de Rakt and Joost de Valk – explain everything you should know. We’ve also created reading materials, in which we explore topics more broadly and use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test whether you understand the theory and if you’re able to apply this knowledge to realistic example cases. Once you’ve finished the course, you’ll get a certificate and a badge you can display on your website.

Joost de Valk in the All-around SEO training

Why should I take the All-around SEO training?

If you want to get a head start in SEO, the All-around SEO training is for you. It teaches you about all SEO aspects – including topics that don’t get covered in the average SEO course, like email marketing, social media, UX and accessibility. The course even goes beyond the theory and teaches you useful and practical skills, so you can quickly improve the SEO of your site. It doesn’t matter whether you run a blog, online store, or another type of website – this course covers it all. If your goal is to make your site rank higher in the search results, the All-around SEO training is the right course for you.

Learn whenever you want, wherever you want

And just like every other Yoast Academy training course, the All-around SEO training is online and on-demand. This means you can do this course whenever you want, wherever you want. It’s all up to you!

Get it before the offer expires!

The All-around SEO training helps you improve all aspects of SEO on your site, so you can make your site rank higher in the search results. You can get the course by clicking the button below. It is temporarily discounted at $169 (that’s $30 off!), so get it before the offer expires!