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Genesis dominates PANI Awards shortlist

Our creative work has been shortlisted in the 2017 Publicity Association of Northern Awards – not once, not twice, but 36 times.

That’s at least three times as many as any other agency. In fact, we make up nearly 4 in 10 of all award nominees.

36 nominations for a wide range of our clients and campaigns, across digital, social media, radio, press, outdoor, TV, magazine and international categories.

That’s a lot. And yes, we’re delighted. But the real reason we aim for and celebrate award-winning work is that it is more effective. Research conducted by the UK Institute of Practitioners in Advertising shows a direct correlation between advertising creativity and business success, and found that creatively-awarded campaigns were eleven times more effective.

Congrats and thanks to all of our clients. Our nominations are a direct reflection of a commitment to great work. For details of the shortlisted campaigns visit paniawards.com/shortlist/