Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Apparel and Footwear in Indonesia

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Positive outlook for Indonesian market

Apparel and footwear posted significant growth in Indonesia during the review period, despite the struggling economy. This good performance can be attributed to the fact that apparel and footwear is increasingly seen as essential due to rising lifestyle standards.

Apparel and footwear sales driven by ASEAN trade deal

The ASEAN economic community was formed in 2016 and launched in 2017. The regional agreement includes trade deals that allow ASEAN countries to do business with one another more easily.

International brands go head-to-head with domestic players

Within apparel, brands such as Zara, Giordano and The Executive remain highly popular as they are well known and have been available for many years. Zara, for example, continues to offer consumers high-quality products and a distinguished style.

Positive development of internet retailing

Internet retailing remains in an early stage of development in Indonesia, with many international brands opening new official online shops in e-commerce platforms (eg Nike with blibli.com).

Stronger growth for apparel and footwear

Over the next five years, the Indonesian economy is expected to perform more strongly. Firstly, with the ASEAN Economic Community now in place, Indonesian business owners are projected to increase production for domestic consumption, as well as for exportation.

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