Cannabis offers high road to growth for beverage makers

SPARKLING water infused with tetrahydrocannabinol (THC), the active ingredient that causes the marijuana high, hits the shelves this week in California.

Lagunitas Brewing Company is launching Hi-Fi Hops, an “IPA-inspired” sparkling water containing zero calories and coming in two varieties – one with 10 milligrams of THC and one with five milligrams of THC and five grams of cannabidinol (CBD).

California legalised recreational marijuana in January, giving beverage makers like Lagunitas a new path to growth.

US experts say as more states legalise recreational marijuana, there are 10, established beer giants and craft newcomers are racing to develop cannabis-infused booze.

Interest in marijuana-based food and beverages is becoming increasingly mainstream, too, they say.