International Day for Older Persons

On 1 October, the International Day for Older Persons, campaigners around the world will be taking a stand against ageism.

Age Demands Action (ADA), a campaigning platform for older people, helps to challenge assumptions and prejudices and supports campaigners to push for policy changes to better improve their lives. Every year older campaigners around the world organise campaigns and events to bring greater awareness to the issues that are important to them.

This year, for ADA Global on 1 October, older campaigners will be highlighting how ageism manifests across the world and leads to the discrimination, stereotyping and abuse of older people everywhere. Stereotyping people because of their age is unacceptable. We want this to change.