All posts tagged: Responsive Web Design

For any business, whether brick and mortar or solely web based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical to understand that they are simply not all created equal. Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice with companies reporting between a 10 to 80% increase in sales due to robust Magento functions. Users also consistently report good experiences with the ecommerce platform, and Magento’s growing popularity reflects this. While Magento can be built to suit any sized organization, according to Forrester’s Q3 report, Magento is aligned as a B2B leader for mid-sized business. With some of most advanced features that an eCommerce platform can offer, Magento’s enterprise-grade features provide the flexibility needed any need a business may have. Here are some of the reasons companies should optimize…

Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals, web developers, web designers and web agencies around the world. Alongside the best ad agencies, public relations firms, interactive agencies, web designers – ArtVersion is pleased to have been awarded a record 9 honors for 2017, including four prestigious Canopus (1st Place) Awards and five Centauri (2nd Place) Awards. Members of the 2017 Vega Awards Jury is composed of a group of prestigious and highly respected individuals handpicked from the digital and creative industry around the world. Among the projects honored, ArtVersion was recognized across multiple areas of expertise inlcuding design and strategic concentration inclusive of three website designs: Cristaux, Tiara, and JetRails. Cristaux Tiara Salon JetRails 2017 ArtVersion Vega Awards Summary Canopus (1st Place) – W17007 Beauty and Cosmetics – Tiara…

Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. Originally gaining ground via image sharing and social media platforms such as Pinterest and Instagram, cards have become one of the go-to implementations…

It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and textual elements – a brand has the ability to make stronger connections. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between brand and user will be. By approaching a strategy inclusive of immersive web design – users are greeted with new developments in interactivity, design technique and integrated engagement. These implementations create an experience that is both memorable, useful and provides an ease of use to the user. Immersive web experiences are truly the next level of engagement, creating an environment that is seamless and entertaining to the user, but is actually quite complex. Though immersion can be any number of implementations inclusive of animation, transitions, webgraphics or micro-interactions – one of the…

Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘ portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user. When discussing a site design, many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as company needs change. Whether designer, developer, project stakeholder or client, it’s important to understand the technical aspects such as layout, wireframes, code, and content strategy and management. Understanding the process being entered…

AMP, or Accelerated Mobile Pages, is a project introduced by Google last year. Initially designed for news results and ‘top stories’, AMP’s capabilities have recently expanded into main search results. Available to any digital publisher, AMP is an open standard that enables pages to load quickly on mobile devices. In terms of what mobile search users will experience, pages that are AMP optimized will display the AMP lightning bolt in search results, indicating that the page and it’s content is available in a mobile format, rather than just mobile friendly. It’s clear that AMP will help mobile users find and view desired information with a higher level of ease and satisfaction. When searching and landing on the results page, users can choose to click through to AMP optimized sites. When clicked, content on those pages will load instantaneously in a pre-rendered, above the fold structure. Though page rankings are not…

We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse the Internet. Despite that, many websites still haven’t adapted to these user habits with responsive design. Some are still using mobile-dedicated websites or worse, are still serving their desktop sites to mobile users. If you belong in either of these categories, here are some reasons why responsive web design is the answer. Responsive design is the answer if you depend on search engine optimization to get traffic to your site. When you work on search campaign for your responsive site, you are building content and links for both the mobile and desktop version of your website. With a separate mobile-dedicated site, you have to double your efforts into your search campaign. Plus, Google actually recommends that you use responsive design. It’s the…

Web development has come a long way in just the last few years alone. Responsive design has become the standard and there has been a shift towards simpler designs. Technology has also made it more viable for websites to be more interactive with its users. There are tons of new web development techniques that the web design/development industry is talking about with all the new advancements. If you want to improve your UI and UX, here are some experimental and trendy techniques you should test out. 1. Conditional Loading Do you have a feature-rich or media-rich site? If so, one of your constant worries is probably if your websites load quickly enough for your users (especially the mobile ones). This problem can be solved with conditional loading. Rather than loading the entirety of a page, you can just load elements when needed. For example, if your social buttons are on…

Web design has come a long way over the last few years. What used to be accepted as normal can actually be something that makes you blend in with the masses rather than helping you stand out. That’s why you need to know what is working today to be relevant to your audience. So without further ado, here is a list of what design trends businesses are having success with and why. 1. Unique Web Typography The last font you should use is arial on your website. Not only is it hard to read on mobile devices, it is too aged and makes your site seem dated. Instead, you want to use unique font in your headers. For the actual content, you want something that is clean, neat, and visible. Aim for typography with some personality. If it fits with the look and theme of the website, it’ll be even…

When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation has a huge role in how users interact with a website. This may not seem evident because you are not really “using” how something looks. However, visual design has a big influence on the interactive elements of a website. A concept that will help you understand the Importance of web design is the idea of a visual path. When a user is presented with a website, they are given some sort of path on how to interact with a website. For example, a big headline and a link would indicate that they should pay attention to that area and possibly follow through. For this reason, you want to purposely create a design that presents a clear and obvious path for the user…