VW dealer posts record UAE sales in Q1

Dubai, May 1, 2013

Al Nabooda Automobiles, the sole dealer for Volkswagen in Dubai and the Northern Emirates, has reported record sales of 900 vehicles during the first quarter of 2013, marking a year-on-year rise of 31.5 per cent.

The sales were supported by the increase in demand for Volkswagen sedan models which represented 49 per cent of sales between January and March.

The Volkswagen Passat, which arrived in the Middle East in 2012 and was awarded best mid-size sedan in the region by the Middle East Motor Awards last year, led sales as the number one selling Volkswagen sedan model with 190 vehicles sold.

The Volkswagen Jetta also proved to be a strong performer in the first quarter, with more than 169 vehicles sold, resulting in a 59 per cent rise in sales.

Thierry Seys, Volkswagen general manager at Al Nabooda Automobiles said: “While we shall see positive effects from our attractive and full model range and strong market position, there will also be increasingly stiff competition in this challenging market.

“Consumers choose Volkswagen vehicles because they know they receive consistent quality customer service levels, the brand’s cutting-edge technology, world class performance, competitive prices as well as value-added offers.”

“Already this year, Al Nabooda Automobiles has welcomed the stunning new seventh generation Golf which has been completely redesigned, including: the vehicle body, interior, engines, all of the information and entertainment systems, and the numerous new driver assistance systems,” Seys added.

Each new Golf is also 100 kg lighter which makes it possible to reduce CO2 emissions and fuel consumption by 23 per cent making the vehicle a better choice for the environment and customers alike, he said.

“Later this summer we will be bringing the new Golf GTI to our customers, which will offer an even more striking and sportier design, as well as a 10HP increase in power. Both the Golf and the Golf GTI models have been firm favourites in this market for a long time so we look forward to seeing their contribution, Seys concluded. – TradeArabia News Service