India to present textile trends at Apparel Textile Sourcing Canada

A delegation from the Indian textile industry will display the latest trends at the Apparel Textile Sourcing Canada (ATSC) show, featuring more than 500 international exhibits, beginning August 20. The 3-day fair will open scope for foreign direct investment (FDI), with Indian firms quick to innovate and adapt to the fast-changing demands of the industry.

“We are thrilled to announce that 40 established, new and emerging businesses will be featured in the show’s new India Pavilion, which will showcase trending Indian apparel, textiles and accessories,” said Jason Prescott, CEO of JP Communications, ATSC producer.

The India Pavilion will be organised and managed by Comnet Exhibitions Pvt. Ltd. (CEPL), India’s leading trade promotion organisation that connects the Indian exporters to a world of trade opportunities at international trade fairs across the globe.

“With abundant availability of raw materials, such as cotton, wool, silk, and jute, as well as a skilled workforce, India offers a favourable market for global retail brands,” Chandrika Behl, CEPL Director, emphasising that Indian exhibitors are looking forward to forging strong relationships with Canadians.

“The industry is one of the largest contributors to India’s exports, with approximately 11 per cent of total exports worth $41.4 bn,” Behl added

CEPL – with support from the Indian department of commerce under the Ministry of commerce and industry, the Federation of Indian Chambers of Commerce and Industry (FICCI), the apparel export promotion council (AEPC) and the wool and woolens export promotion council (WWEPC) – will assist textile and apparel businesses to connect with international companies, sign deals and develop trading and export opportunities at the trade show.

“Everyone loves Indian textiles and apparel for their fine craftsmanship and traditional opulence,” Behl added, explaining that the industry boosts exports, creates jobs and helps to promote the Indian cultural identity globally. “For the past 30 years, CEPL has encouraged, educated and assisted the Indian textiles and apparel industry to take on the world by providing access to new markets. Canada is the next destination for the ‘Made in India’ marque that has become synonymous with style and quality.”

India is one of more than 20 countries participating in ATSC, including other South Asian countries such as Bangladesh, Pakistan and Nepal. The show will also feature hundreds of exhibits from China as well as a display of offerings from China’s top 10 brands. New fashion innovations from countries such as the Ukraine, Switzerland, Spain, the UK, Turkey, the US and Canada will also be on display.