15 Top PPC Experts to Follow in 2018

23/02/2018

Discussing PPC campaigns, it becomes important to know what is going on in the marketing world and so, to keep up with the approaches being used by the top PPC experts.

Many of these experts quote and repost each other and fill in as an incredible source of information. Here is a list of the best 15 PPC experts that you should be following as it is a good idea to follow them to remain updated with the day-to-day PPC goings-on. Here we go:

1) Brad Geddes

Brad Geddes is viewed as the foremost AdWords seminar leader and has spoken at more than 85 conferences worldwide. He is a book author and avid blogger, giving out his inside knowledge on PPC and AdWords.

2) Larry Kim

Larry Kim is an entrepreneur and master in digital marketing having expertise in AdWords, Facebook Ads, and chatbots. He is also seen as a speaker, columnist, and passionate tweeter offering followers insights on recent trends, stats, and actionable tips for practitioners.

6) Aaron Levy

Aaron Levy is an industry writer and speaker and is known for sharing deeper insights on PPC and recent trends. He also takes dives on consumer psychology and buyer behavior and its impact on paid media.

11) Purna Virji

Seen as one of the most influential PPC experts in the world, Purna Virji holds interest in educating audiences on PPC, AI, machine learning, and voice search technologies. She is a keynote speaker and writer as well.

14) Mark Irvine

Senior Data Scientist and Analytical Lead at Wordstream. Trains and supports Wordstream’s Team of 180+ employees, managing 18,000 unique clients. Researchers trends in an every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.

15) Andy Taylor

Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences and events. LinkedIn

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