Walmart and Rakuten launch their first online store in Japan

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US-based retail giant Walmart, in collaboration with Japanese online retail company Rakuten, have announced the launch of its e-commerce store in Japan, the Walmart Rakuten Ichiba Store.

The idea for the two companies' new online store, the first Walmart e-commerce store in Japan, was sparked in January 2018. Walmart and Rakuten have signed a strategic alliance in an aim to expand the US retailer's presence in the Japanese e-commerce market.

From the launch of the first store, Japanese consumers will have access to approximately 1,200 US-branded products, with orders will be processed in the US before being shipped to Japan. Time scale of the order process, however, has not yet been mentioned.

In a statement, Walmart said: "The digital Walmart store offers Japanese consumers access to a wide variety of high-quality US branded products, including fashion apparel, outdoor goods and toys."