Friday, February 6, 2009

Last Friday evening I got to preview a lot of the new Kane Miller books that Usborne Books now will be carrying. I got to see first hand how these new Kane Miller books will add to the emotional appeal of our customers. Usborne Books are such wonderful educational books and help in building the intelligence of your kids. Kane Miller, will add in the emotions. These are the books that pull at the heart strings of kids and the parents and teachers who read these books to their kids. You are reading to your kids, aren't you?

Of the 40 or so books I got to preview last Friday at our Usborne supervisor dinner, The Big Little Book of Happy Sadness was my favorite. Kane Miller has a lot of great books, but this one especially stuck out in my mind even after I went home that night.It's the story of a little boy who lives with his grandmother. Every day he visits the pound. On one visit he finds a scruffy dog there with only three legs. The book is actually a bit funny and sad, yet it is so sweet, because this boy starts making legs for this dog and they end up so happy together. Hence the title - The Big Little Book of Happy Sadness. Even I end up describing the book like that.

Wednesday, February 4, 2009

The Home Business Division of Educational Development Corporation unveiled a new name this month - Usborne Books and More. This underscores EDC's committment to educational excellence, providing economic opportunity and fostering strong family values.

"Changing our name illustrates an extension of our mission to offer the best quality books at a reasonable price, encourage the education of our nation's children, and ensure thier future success, " said Randall White, CEO. "Twenty years ago we began the Home Business Division of EDC, and it has grown from a small beginning to a nationally recognized company with over 8,000 consultants throughout the United States. Usborne Books and More offers a wide variety of programs with which the sales consultants can build a successful home business: home shows, school and library sales, book fairs, reading incentive programs, grant matching programs, web sales and much more.

Coinciding with the introduction of a new name, EDC, recently acquired Kane/Miller Publishing, a well-known, international publisher of children's books. Their products will enhance the existing product lines, and include award-winning books from around the world, such as Everyone Poops, Jack Russell: Dog Detective, Hannah's Winter, and Unique Monique.