Pivot Communication | Integrated Marketing & Branding Agencyhttp://www.pivotcomm.com
Fri, 27 Feb 2015 17:12:31 +0000en-UShourly1New Belgium Clips Beer and Film Tour in Boulderhttp://www.pivotcomm.com/news/new-belgium-clips-boulder
http://www.pivotcomm.com/news/new-belgium-clips-boulder#commentsFri, 18 Jul 2014 21:59:33 +0000http://www.pivotcomm.com/?p=4946On July 11, I volunteered at the New Belgium Clips Beer and Film Tour fundraiser for Community Cycles at Twenty Ninth Street Mall. I hadn’t been before and being in the thick of the event I saw a lot. The experience confirmed our commitment to a bike culture and got me thinking about the City’s goal to become

]]>http://www.pivotcomm.com/news/new-belgium-clips-boulder/feed0How to reach customers on Facebookhttp://www.pivotcomm.com/insights/how-to-reach-customers-on-facebook
http://www.pivotcomm.com/insights/how-to-reach-customers-on-facebook#commentsWed, 02 Jul 2014 18:12:10 +0000http://www.pivotcomm.com/?p=5061Money can’t buy loyalty You set up a Facebook page for your company or client. You dutifully post according to your social media schedule. The page’s likes grow steadily each month, and on occasion, the same people like your posts and they comment. You think you are doing well but are unsure how to progress.

]]>http://www.pivotcomm.com/insights/how-to-reach-customers-on-facebook/feed0What is branding?http://www.pivotcomm.com/insights/what-is-branding
http://www.pivotcomm.com/insights/what-is-branding#commentsWed, 18 Jun 2014 17:38:15 +0000http://www.pivotcomm.com/?p=5053If you’ve been looking at creative and marketing agencies to do some work for your company recently, you’ve seen the phrase “branding” or “integrated branding.” We know about marketing, sales, public relations, design – but what is branding? Short answer? A brand is the foundation of all the outward-facing elements of your company. It’s the

]]>http://www.pivotcomm.com/insights/what-is-branding/feed0How to write compelling headlineshttp://www.pivotcomm.com/insights/how-to-write-compelling-headlines
http://www.pivotcomm.com/insights/how-to-write-compelling-headlines#commentsWed, 11 Jun 2014 17:23:51 +0000http://www.pivotcomm.com/?p=5013Whether writing a press release, blog post or column, writing headlines is an essential part of your work in public relations. Depending on your creative strengths, this may come easy for you. But if you lean more toward long-form writing than snappy ad copy, crafting a compelling headline may leave you anxiously tapping your pen

]]>http://www.pivotcomm.com/insights/how-to-write-compelling-headlines/feed0Five ways to keep calm at workhttp://www.pivotcomm.com/insights/how-to-keep-calm-at-work
http://www.pivotcomm.com/insights/how-to-keep-calm-at-work#commentsWed, 28 May 2014 22:38:58 +0000http://www.pivotcomm.com/?p=5004Keep calm and meet your deadline On the surface, graphic design appears to be a low-stress career choice. Many people think we just sit at our desks with headphones on and coffee in hand while we let the creativity pour out of us. The truth is, it’s not that simple. Every project has a strict

]]>http://www.pivotcomm.com/insights/how-to-keep-calm-at-work/feed0How to create emphasis in designhttp://www.pivotcomm.com/insights/create-emphasis-in-design
http://www.pivotcomm.com/insights/create-emphasis-in-design#commentsWed, 21 May 2014 22:11:42 +0000http://www.pivotcomm.com/?p=4964The post How to create emphasis in design appeared first on Pivot Communication | Integrated Marketing & Branding Agency.
]]>http://www.pivotcomm.com/insights/create-emphasis-in-design/feed06 basics of establishing good press relationshttp://www.pivotcomm.com/insights/6-good-pr-practices
http://www.pivotcomm.com/insights/6-good-pr-practices#commentsWed, 14 May 2014 19:52:06 +0000http://www.pivotcomm.com/?p=4959Journalists and public relations practitioners have distinctly different jobs but they can often be mutually dependent. Journalists are tasked with reporting the news of the day and PR pros are employed to raise the profile of a client or help manage it in the media. PR pros are often left walking a tightrope between what

]]>http://www.pivotcomm.com/insights/6-good-pr-practices/feed0Online etiquette: 5 common email habits to avoidhttp://www.pivotcomm.com/insights/5-common-email-habits-to-avoid
http://www.pivotcomm.com/insights/5-common-email-habits-to-avoid#commentsThu, 01 May 2014 17:53:42 +0000http://www.pivotcomm.com/?p=4953One of the most basic ways to practice good PR is to simply make a good impression, and in this day and age when so many of our interactions occur online, making that good impression is often confined to the messages we send each other through email. Whether you work in PR or you’re simply

]]>http://www.pivotcomm.com/insights/5-common-email-habits-to-avoid/feed0Taking the sweet life to task: Rethinking your sales pitchhttp://www.pivotcomm.com/insights/taking-sweet-life-task-rethinking-sales-pitch
http://www.pivotcomm.com/insights/taking-sweet-life-task-rethinking-sales-pitch#commentsFri, 25 Apr 2014 15:52:54 +0000http://www.pivotcomm.com/?p=3737Believe it or not, there are customers who will turn down the lap of luxury when offered. Turns out, you will not entice many retirees—who often view running a household as their encore careers—by painting a future free of responsibilities. Following this insight, we have begun rethinking our approach to promoting retirement communities. At Pivot,

]]>http://www.pivotcomm.com/insights/taking-sweet-life-task-rethinking-sales-pitch/feed0When your plan hits a snag: Overcoming campaign challengeshttp://www.pivotcomm.com/insights/heads-up-mind-the-crosswalk
http://www.pivotcomm.com/insights/heads-up-mind-the-crosswalk#commentsWed, 16 Apr 2014 15:00:05 +0000http://www.pivotcomm.com/?p=3730While great work requires strategy, planning and execution, even the best plans can be derailed by unforeseen circumstances. We recently had a little “challenge” with a middle school assembly, part of our ongoing campaign work for the City of Boulder’s Heads Up: Mind the Crosswalk safety education program. The Heads Up: Mind the Crosswalk campaign kicked