General Mills' Cheerios (Honeynut, in case you're curious) plays a rather intimate role in the video.

The company says they had no part in it, but they also won't be taking any legal action. As one celebrity gossip site writes, "Lady Gaga can pour Cheerios all over her wet, naked body as long as she wants -- the cereal company tells TMZ." And that should give you some idea about the particulars.

Check it out if you're curious (might not be suitable for some viewers):

"Frosted Toast Crunch" is also one of about 50 new products the Twin Cities food giant plans to launch in 2012. The new cereals should be showing up on shelves in the next few weeks. The Pioneer Press has more.