Having the ability to tell a great story can take you to great heights. Great storytelling is something that both Jesse Rademacher, the lead designer of the Dame3 & Damian Lillard have in common.

Damian Lillard’s storytelling comes from his rhymes and lyrical bars he spits on his debut album “The Letter 0.” While Jesse Rademacher’s storytelling lies within his ability to mock up a sneaker laced with Dame’s upbringing and his current situation as a NBA player and a musician.

The story behind the Dame 3 isn’t for Damian Lillard, it’s about his journey through hard times to inspire his fans that they too can achieve great things. Through hard work and dedication, the Dame 3 is all about inspiring the people that support D Lillard. Check the video above to see Rademacher’s and Lillard’s creative design process behind the 3rd signature sneaker for the multi-talented Damian Lillard.