Pay Per Click (PPC) Campaign

Creating value in Pay Per Click advertising requires focus, determination, and commitment. When we begin a Pay Per Click (PPC) Account Management campaign for you we continually focus on three main areas:

Validation of the online interest in your product/service.

Alignment and integration of your PPC efforts with your stated business objectives and desired outcomes.

An understanding of your business, goals, and what will be required to meet or exceed them.

Success Begins with Research

Within the first month of a PPC campaign, we conduct keyword research so that we have a solid foundation on which to build your PPC efforts. With an in-depth process of PPC Audits & Strategy development, there are five main areas we research in order to achieve and individualized plan for your business:

Perception of Your Website
We need to know as much as possible about your website and ensure that your website is in line with how it is perceived by visitors and the search engines. We make sure that keywords, text ads, and site content are in sync with how they are viewed so that your campaign won't suffer.

Product or Service Keyword Research
It is extremely important to understand the keywords people use when searching for products and services like yours. We help you avoid the disaster of advertising an internal or industry phrase when your target audience is searching for your products or services using vastly different keywords.

Competition
It's always imperative to know what your competition is doing and the same holds true in Pay Per Click advertising. We research how many of your competitors are bidding on your core keywords, how they are positioning their products/services, and also what key search terms currently trigger your competitions ads.

Online Commercial Intent
You would probably like to know whether people are just searching for information or searching with the intent to make a purchase. We can actually determine which keywords are more searched for with the intent of buying.

Web Analytics
It's good to know where you've been to know how to get where you want to go. We review and analyze your past website performance to help us define strategy and build a keyword list.

Pay Per Click Must Create Value For You

After all the initial research and campaign setup we just sit back and take it easy and watch the leads roll in...okay, if that were true, everyone would be in Pay Per Click (PPC) Account Management! Our work has only just begun!

Each month, through continued PPC Audits & Strategy revisions, we test, measure, analyze, and refine your campaign on your behalf to continuously improve and strive towards your goals. When we reach our goals, we set new ones. In the end, PPC must be about creating value for you, otherwise it's a waste of money.