WHEN WE THINK OF CERTAIN BRANDS, RITUALS COME TO MIND. TAKE A CORONA FOR EXAMPLE, A CORONA DOESN'T SEEM COMPLETE WITHOUT SQUEEZING A LIME INTO THE BEER... BUT FOR BURNING MAN, MARKETING THEIR BRAND AS SOMETHING SO EXCLUSIVE THAT ONCE YOU ARE "IN" IT BECOMES THE MOST INCLUSIVE EXPERIENCE... AND PEOPLE PEOPLE CAN'T STOP COMING BACK FOR MORE.

FROM RITUALS, TO "BURNER SPIRIT", TO A SECRET CODED BURNER LANGUAGE, AND ITS STRICTLY FOLLOWED 10 PILLAR PRINCIPLE POLICY, BURNING MAN HAS MANAGED TO BUILD THEIR MARKETING STRATEGIES AROUND CULURE, MOVEMENTS, AND THE SENSE OF COMMUNITIES THAT PEOPLE CRAVE TO BE A PART OF.