Snapchat Is Launching A New Feature That Will Make It A Bigger Threat To Facebook

Snapchat just announced its new Discover feature, a collaboration
with media companies such as Vice, CNN, Yahoo News, Comedy
Central, and National Geographic to bring news to users in the
form of Snapchat stories.

News stories released through Discover will be available in
multiple parts, allowing for media companies to string together a
narrative with a beginning, middle, and end. In typical Snapchat
fashion, each news story will last for 24 hours before
disappearing.

The introduction of Discover
will help Snapchat further compete with Facebook, which now
includes links to viral news stories on its home page.

Snapchat announced
Discover in
a blog posttoday, taking
jabs at social-media sites (like Facebook) that determine what
news is important through "clicks and shares."

Snapchat has always celebrated the way that you and your friends
see the world. It’s fun to experience different perspectives
through Snaps, Stories and Our Story.

Today we’re introducing Discover.

Snapchat Discover is a new way to explore Stories from different
editorial teams. It’s the result of collaboration with
world-class leaders in media to build a storytelling format that
puts the narrative first. This is not social media.

Social media companies tell us what to read based on what’s most
recent or most popular. We see it differently. We count on
editors and artists, not clicks and shares, to determine what’s
important.

Discover is different because it has been built for creatives.
All too often, artists are forced to accommodate new technologies
in order to distribute their work. This time we built the
technology to serve the art: each edition includes full screen
photos and videos, awesome long form layouts, and gorgeous
advertising.

Discover is new, but familiar. That’s because Stories are at the
core - there’s a beginning, middle, and end so that editors can
put everything in order. Every edition is refreshed after 24
hours - because what’s news today is history tomorrow.

Discover is fun and easy to use. Tap to open an edition, swipe
left to browse Snaps, or swipe up on a Snap for more. Each
channel brings you something unique – a wonderful daily surprise!