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Loop concept, by Sheridan&Co

Sheridan&Co has branded and designed packaging for Loop, a self-initiated concept project, targeting a young fashion conscious market. Loop, “a playful leisure sports shoe” can be customised using coloured shoe laces. The brand identity resonates with the simplicity of the shoe according to the consultancy, which says it has looked to create a white streamlined pump delineated using black-on-white hand drawn illustrations. Century Gothic-style typography indicates the curvature of the loop.

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)