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Hotel furniture can support rising hospitality market

With the hospitality market on a rising curve - according to those most closely involved with the industry itself - investing in new hotel furniture could be one useful way to make the best of the new opportunities this upswing brings with it.

At the recent HOSPACE 2014 conference, four out of five of the delegates said they believe the UK hotel market is already out of recession, and their optimism was reflected in other areas of the hospitality sector too.

Some 88% of those present said they expect to invest in new hospitality technology in the coming year, a further indication of rising prospects in the industry, and interestingly a healthy 72% said hotels and restaurants can thrive without belonging to one of the big brands.

In order to do so, investments can start with the fundamentals, and getting the right hotel furniture to make guests feel welcome could be a better starting point than investing in technology or analysing substantial quantities of customer data.

For hotels that have been in operation for some time, analysing that data might be a sensible way to evolve, and 87% of the HOSPACE delegates expected to invest into gleaning insights from their business data.

Thankfully, almost as many - 77% of those in attendance - said they understand what Big Data is, the term used to refer to the ever-growing amount of joined-up data from different sources that is available to business leaders in the digital age.

Interestingly, 74% of the audience added that they do not believe hospitality businesses are good at obtaining insights from their own Big Data, which seems to suggest there is a competitive edge to be found here.

So if you have a wealth of customer information, it is worth taking it into account the next time you buy hotel furniture, so that you can make sure you cater for their needs directly.

This could mean more family-friendly seating areas, or perhaps more comfortable leather armchairs and sofas, rather than more formal upright chairs.

Big Data is about understanding your own business's uniqueness and investing accordingly - and that can help you to find your edge in the current upward cycle.