According to the program notes “This has been the most discussed area of marketing and yet it is the least understood in terms of how to use it to drive revenue. This panel will share the tips to beat the competition in leveraging social media.”

To be honest I’m not sure Web 2.0 isn’t working — exhibit A: YouTube, Flickr, Facebook, Twitter… enough said — but Bill Sobel has assembled a great panel to wrestle this to the ground: Bonin Bough, Global Director Social Media, PepsiCo, Howard Greenstein, President, Harbrooke Group and Elizabeth Pigg, Vice President, Edelman Digital, and your’s truly. It should be a lively debate and I hope you can join us.