Attention all beauty lovers! Starting today the Dutch edition of Glamour magazine will launch their Beauty Festival in collaboration with the biggest national Dutch department store De Bijenkorf. From 28 of November until 2nd of December selected stores of de Bijenkorf will open it’s doors to host the festival, where beauty addicts can attend and enjoy some discount shopping and a few lovely extra’s! From Rituals to Chanel, it is all there to be found and to choose from. But why should you attend?

For most people December is also known as the time to party. Dinner here, party there. You kind of get the image. And for those occasions you of course want to look smoking hot. So, there is no surprise that for this particular time of the year we go on a hunt for that amazing mascara or lipstick or be tempted to buy that pretty nail polish or lovely perfume. Celebrate fashion? No, we celebrate beauty! Glamour likes to help you achieve that. One note before I tell you more about it: bring the latest Dutch(!!) edition of Glamour to the department store de Bijenkorf to enjoy the discounts and extras.

The programEvery day between 5 and 6 there is a Beauty Happy Hour. On a daily basis de Bijenkorf + Glamour announces the offers through their social media channels. At Estée Lauders counter you can experiment with their latest collection and make your own personal face chart. If you attend the Chanel booth wearing red lipstick you are in for a treat! The Illy café in de Bijenkorf in Amsterdam is turned into Glamour café. You can enjoy the standard Glamour menu: bubbles (champaign) and fries. It is also on the menu in De Bijenkorf stores in The Hague, Rotterdam, Eindhoven, Utrecht, Amstelveen and Arnhem.