"Ricoh Imaging continues to innovate and improve all aspects of photography," said Jim Malcolm, Executive Vice President, Ricoh Imaging. "With an industry-leading 24 APS-C optimized lenses our family of K-mount DSLRs and lenses provides consumers with a system that has been fine-tuned and meticulously architected for optimal image output. And, with enhancements like HD coating, we are continuously helping consumers achieve more technically sound images."

Inheriting the distinctive visual description and premium appearance of the lauded PENTAX Limited Lens series, the refreshed line of HD PENTAX DA Limited lenses features a meticulous finish in every detail, from the outstanding image rendition to the high-quality, hand-machined aluminum body, the refreshed lineup provides the utmost durability and elegant design.

Pricing and Availability

The HD PENTAX DA Limited Lens series will be available for purchase in a choice of black or silver at http://www.us.ricoh-imaging.com and retail outlets nationwide in September 2013 with the following suggested retail prices:

HD stands for High Definition, and signifies the lens’s capacity to reproduce images that excel in transparency, definition, resolution and rendition.

2. Round-shaped diaphragm for beautiful out-of-focus rendition

All lenses feature a completely round-shaped diaphragm to optimize the performance of their distinctive optics. This diaphragm produces a natural, beautiful bokeh (out-of-focus) effect, while minimizing the streaking effect of point light sources.

While inheriting the design concept of the Limited Lens series, these lenses were designed by combining a series of mechanical and numerical evaluations with human assessment of test-shooting samples to assure supreme image reproduction. Their optical design has been optimized for digital photography to deliver sharp, clear images with outstanding contrast, even at the maximum aperture. In addition, their lens barrel, hood and cap are all made of a high-grade aluminum material, hand-machined for perfect proportions and beautiful texture.

4. Enhanced exterior design signifying HD series

While inheriting traditional design features of DA PENTAX Limited Lenses the new HD PENTAX DA Limited lens series features a red anodized ring on the front of the focus ring to signify the presence of new HD PENTAX lens coating and enhance its exclusive appearance.

5. Other features

SP (Super Protect) coating (already featured in four other lenses) has been applied to the HD PENTAX-DA 40mm F2.8 Limited to keep the front surface free of dust and stains.

All the lenses come in a silver version in addition to the black version.

♦ Design and Specifications are subject to change without notice.

About Ricoh Imaging Americas Corporation

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation, was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.