the difference between flying in blue skies or bouncing off the bottom

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Let's give it up for new ideas and the wonderful people that spot trends. Here are the best picks from Springwise. The one that is interesting, but I don't really get is the pop-up store -- these happen all the time, and mostly in the major metros. Why not pop one up in a small town and really create some buzz. Now college football season is almost over, but why not plan a pop-up next year by following around the ESPN College Game Day crew, and maybe get some TV exposure.