To me A3, part of the Star Alliance is deserving of their Best Regional Airline of Europe Award, year-after-year. But now, I am beginning to have my doubts with the latest move to generate more revenue.

The whole of the airline industry is in a state of flux right now. It is confusing to know which airlines are low cost, full service or where in between. Basic costs are going up, along with everything else it seems. To note that aviation fuel prices are seriously up this year. Fuel is the no 1 running cost to any airline. So I guess it should not come as a shock at the A3 move.