Hungry Bitches, unofficially nicknamed for its trailer as 2 Girls 1 Cup, is a 2007 Brazilian scat-fetishpornographic film produced by MFX Media.[1] The film features two women conducting themselves in fetishistic intimate relations, including defecating into a cup, taking turns in what appears to be consuming the excrement, and vomiting it into each other's mouths. "Lovers Theme" by Hervé Roy, from the film Delusions of Grandeur, plays throughouts the trailer.[2][3]

This one-minute preview is a viral video that became a well-known shock video in itself, and for the reactions its graphic content elicited from viewers who have not seen such films before.[4][5] Around mid-October 2007, video sites such as YouTube were flooded with videos depicting others' reactions to watching the video for the first time.[6] Many other reaction videos have now appeared for similarly shocking and extreme videos.

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Background[edit]

The video originated from a Brazilian distributor and pornographer Marco Antônio Fiorito (born July 1, 1971 in Sao Paulo),[7] who describes himself as a "compulsive fetishist".[1] Fiorito started having interest producing films in 1994, and in 1996, with his wife, Joelma Brito, using her artistic name Letícia Miller, he began a fetish film business[7] and soon moved on to coprophagia. The film was produced by MFX Video, one of several companies owned by Fiorito.[1]

Authorities in the United States have branded some of Fiorito's films as obscene and filed charges against Danilo Croce, a Brazilian lawyer living in Florida, listed as an officer of a company distributing Fiorito's films in the United States. Fiorito explained that had he known that selling his films in the U.S. was illegal, he would have stopped. In his declaration he quotes:

"I would have stopped because the money is not the main reason that I make these films." He then added, "I have already made fetish movies with scat/feces using chocolate instead of feces. Many actors make scat films but they don't agree to eat feces."[1]

The first few seconds of the 2 Girls 1 Cup video contain the text "MFX 1209" (the production code for Hungry Bitches) and the URL mfxvideos.com, the website of Fiorito's MFX Video, leading some in the media to incorrectly believe the video is one of the many Croce had to surrender to the Department of Justice but was somehow leaked in the process.[8][9]

Reaction videos[edit]

The spread of 2 Girls 1 Cup has been facilitated by a series of videos depicting people reacting to watching it.[10] Many videos exist on YouTube of users showing the original video (off-camera) to their friends and filming their reactions, although some may be staged.[4][5][10] Even Joe Rogan, host of Fear Factor, a show notorious for the disgusting things its contestants are dared to eat, had to turn away in a reaction video posted to his blog.[11] A reaction video starring a Kermit the Frog puppet proved very popular on the community-based website Digg.[12]

Veteran porn star Ron Jeremy walked off while watching the video on The Playhouse.[15] On the same program, singer Wyclef Jean sat through the whole thing without looking away or showing any apparent reaction, all while eating corn on the cob.[16]Ace Frehley, formerly of Kiss, was shown the video on The Opie and Anthony Show in July 2009, and was unfazed, declaring, "Crazier things than that have happened on the road."[17] "Genuine Nerd" Toby Radloff was so disgusted by the clip that he had to immediately watch it again.[18]

Comedian Conan O'Brien created a parody called "One Guy, Two Bowls" starring Andy Richter, which shows Andy eating two bowls of soup. This video was created for O'Briens comedic website, Conan.XXX.[21]

Filmmakers Justin Roiland and Christian Le Guilloux made a five-minute series called "2 Girls, 1 Cup: The Show" for the short film competition site, Channel 101. It debuted in first place on January 27, 2008.[22]

Canadian comedian Jon Lajoie also made a song named "2 Girls 1 Cup song", which described the activities in the video as if the two women were expressing their love for each other. The music video was instantly popular, gaining over 10 million views on YouTube.[24]

Media recognition[edit]

In the media the video has been used as an example of the poor content quality of YouTube and similar video-sharing websites, and their tendency towards deliberately shocking content.[4][5][25]

The video was featured on VH1's Best Week Ever, where the video's existence and propagation was declared to cause "Moral Bankruptcy" to have the "Best Week Ever!"[26]Esquire magazine showed the video to actor George Clooney during an interview, prompting him to compare it to a rodeo, saying the point of the video was to see "how long you can last."[27]

In Robot Chicken episode "The Ramblings of Maurice" in the "Chocolate Grain" segment, a cereal company uses a viral video to increase sales. When their Chocolate Grain video turns out a success, they turn to the man who came up with first video to produce a second, which he dubs "2 Berries 1 Cup" and shows the company executives a rough demo, which causes all the executives (save for the man who came up with the viral video, who shows no reaction to it at all) to vomit uncontrollably. In the episode "Eviscerated Post-Coital By A Six Foot Mantis", John Rambo's flashbacks to Colonel Troutman at the end of First Blood includes Vietnam flashbacks with him being shown "Two Girls, One Cup".[citation needed]

The site was featured in a Dr PepperFacebook promotion open to minors,[32] which resulted in the Coca-Cola Company terminating its relationship with the digital marketing agency responsible.[33] Jim Edwards of BNET said that Coca Cola has full responsibility for allowing the situation to occur, arguing that Coca-Cola selected an advertising agency that openly advertised "profane" advertising campaigns and that the Coca-Cola executive who approved the 2 Girls 1 Cup line failed to do research on what the name meant.[34]

In the British sitcom The Inbetweeners, the very beginning of season 2's episode "Night Out in London" depicted the show's main characters watching 2 Girls 1 Cup, with Will McKenzie stating "That's gotta be chocolate!".[35]

In a sketch for the Comedy Central series Inside Amy Schumer, Amy is shown getting the part, with the producer explaining exactly what she will be doing in the video while the other actress sits silently on the couch next to her eating an unidentified brownish food from a dish, which Amy declines when offered.[37]