How Vicki ONeill-Ropos started their logo design journey

Company name

Dealer Specialties

Overview

Dealer Specialties, is the nation’s largest provider of comprehensive automotive inventory management solutions, websites and marketing tools for indendent and franchise car dealers across the country. Currently, serving nearly 10,000 customers, our goal is to educate the national dealer community on our product and service lines that extend beyond our core competencies. Traditionally, a services organization, we've hired a dedicated national sales team and integrating focused sales into our culture in an effort to increase market share and dealer knowledge of our total solution. You can find the current logo at http://www.dealerspecialties.com

Tell us a bit about who you are and the people you reach

Target audience is independent and franchise automotive dealers across the country who need vehicle marketing services on their lot and online through vehicle data collection, photos, internet marketing and websites.

Requirements

We need to keep our company colors (blue and red) in addition to the red triangle which is how Dealer Specialties is recognized. We aren't looking for a completely new logo, but a more current version of the existing logo - and one that better represents who we are now and the products and services we offer as mentioned above.