Wait, a dusty car wash? Cars are supposed to go in dusty and come out clean… but not if they want to look like they are straight out of Mad Max!

In honour of the action-packed Mad Max: Fury Road coming out in theatres today, Lowe Roche Advertising, along with Hollywood set dressers and professional artists, turned a portion of Bloor Street into a setting straight out of the film.

The dusty car wash was adorned with metal wreckage, colourful smoke and people made up to look like they came straight out of the film. Vehicles entered the wash, had their vehicle coated in dust and watched as artists drew incredible works of art on the dusty vehicle, each with a Mad Max theme. Participants received a $200 gas card AND an epic piece of art? I’d say that’s a pretty sweet deal.

As if Mad Max fans weren’t excited enough, they now have mobile billboards driving around town to amp their excitement even more. This epic stunt was created by Lowe Roche Advertising, I’d say they deserve a pat on the back for such a unique and effective advertising strategy.

Check out the awesome video to see how epic this was for yourself and if you’d like a Mad Max: Fury Road poster autographed by genius director George Miller and star Nicholas Hoult, courtesy of Warner Bros., tell us below what you love best about the Mad Max movies and we will contact a winner on Thursday, May 21. You can also watch our interview with George and Nicholas by clicking here. ~Erin Stewart

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Comments & Discussion

I want a dust design on my car, it would cover the fact that it’s usually dirty, lol. What I love best about Mad Max is the fast paced action and the crazy vehicles.

Ed L. • May 15, 2015 @ 11:06 PM

What I love about the Mad Max series is the scenery or the lack of it. Dirt never look so cool, I mean dirty!

MayTheOddsBeEverInMyFavor • May 15, 2015 @ 11:34 PM

I just love the plot and story line of all the movies. Every character has its very own unique look and personality. Movies nowadays are always taking place in large cities and its very cliche, but this movie takes place in a very distinct location and that makes everything much more interesting. Mad Max: Fury Road has some very good actors in it which will draw more audiences. They also promoted this new film very well. They set out this dusty car wash and i find it very cool and not only will it benefit your own car, but everywhere you drive it, people will notice and it will make you feel special because of all the compliments and looks from people. okay im done my speech, thanks for the chance to win!!!

Tim • May 16, 2015 @ 1:55 AM

What I like best is the genre defining post apocalyptic wasteland depicted.

Haim • May 16, 2015 @ 6:38 AM

What I like best about Mad Max is the inventive action and subversive theme.

Chris Grant • May 16, 2015 @ 9:17 AM

The Dark Dirty Distopia.

Lisa Mihalovics • May 16, 2015 @ 9:26 AM

Looks cool!

Susan Hanley • May 16, 2015 @ 10:08 AM

I like how crazy all the characters are.

Ophelia • May 16, 2015 @ 11:17 AM

A strong female protagonist!

Robert Beck • May 16, 2015 @ 12:01 PM

I love the amazing car designs, chases, and characters!

Eileen • May 16, 2015 @ 10:16 PM

I love Charlize in this movie!

Evan • May 17, 2015 @ 1:08 AM

What I love best about the Mad Max movie franchise (on the whole) is the pure excitement. Hardly a dull moment, and plenty of thrills & action. That’s what many of us enjoy. Excitement. Thanks.

MacD • May 17, 2015 @ 3:32 AM

The whole post apocalypse setting and the great acting through out all the movies is truly amazing. I have been a fan since I saw the first movie.

Will Hume • May 17, 2015 @ 7:00 AM

I love how the best movies function as a long car chases, I love how beautiful the characters and landscapes are, and the strong and interesting female characters.

Will Hume • May 17, 2015 @ 7:00 AM

I love how the best movies function as a long car chases, I love how beautiful the characters and landscapes are, and the strong and interesting female characters.

Dennis Dubs • May 17, 2015 @ 10:03 AM

I love the idea of the movie, the fact that with little encouragement, we all revert to the base instincts our ancestors dealt with. I like to think I am civilized but scratch the surface and you find we are very very much animals underneath. George Miller’s movies point out the flaws we all have. Max is a man torn and that’s why we admire him so much.