Psychmentation™

Get closer to your customers

The Psychmentation Premise

In any effort to uncover the truth about a business question, there is always a layer of highly inaccessible information that resists disclosure. We call it the Thin Layer™. It turns out that people rarely tell you the whole truth, and what they don’t tell you is far more important than what they do tell you. It also turns out that this information can be accessed under the right conditions. Discovering these conditions was the breakthrough that led to the development of Psychmentation. How closely is your company’s value proposition aligned with your customers’ expectations?

Psychmentation

Psychmentation uses Grounded Theory and Motivational Interviewing, two of the most powerful methodologies for understanding human behaviour from the “ground up”. Using personal one-on-one interviews in a highly confidential setting, Psychmentation uses an emergent process that allows participants to go where they feel is important, rather than sticking to an interview script that will only produce what you already knew. Advanced analytics are then used to code and measure the results and to build meaningful theories about the underlying phenomena. Not only do we capture the metrics, we access the “spaces between the metrics” where human beings really make decisions.

Psychmentation RA™ (Remote Access)

After five years of validation studies, Psychmentation RA was launched in early 2018. Using the latest in video technologies, interviews are conducted remotely and at the convenience of participants, regardless of location or time-of-day. This flexibility allows a more rapid completion and delivery of results. Studies show that for all but the most challenging projects, Psychmentation RA delivers 95% of the depth and accuracy of Psychmentation. As an added bonus, Psychmentation RA studies can be conducted at a substantial savings on time, travel, and displacement costs.

You don’t know anything until you know everything that matters...

Aligning your company’s value proposition as closely as possible to your customers’ real expectations is the key to competitive advantage and better profitability.

263

Projects completed

135

Clients

5

Continents

28762

Hours Of Development

2486

Cups Of Coffee

The Psychmentation Process

Psychmentation is based on Grounded Theory, the most powerful methodology for building human relational models from the “ground up”. Using personal one-on-one interviews in a highly confidential setting, Psychmentation uses an emergent process that allows participants to go where they feel is important, rather than sticking to an interview script that will only produce what you already knew. Advanced analytics is then used to code and measure the results and to build meaningful theories about the underlying phenomena. Not only do we capture the metrics, we access the “spaces between the metrics” where human beings really make decisions.

Psychmentation™ Selling

Selling is both Art and Science. Medius provides unique leading-edge sales training based on the latest evidence-based Psychology. In this customized program, sales representatives learn to understand and align themselves with the cognitive dynamics that underlie how people make buying decisions. Topics include: Ego and Identity, Personality models, Stages-of-Change, Authenticity, Motivational Interviewing, Resistance, Narratives, End-to-end selling, and the power of high Ethical standards. Combined with Medius’ unique field training approach where experts work on the road to apply and develop the skills learned, sales training alumni are able to reach far beyond their current performance.

Our Clients

Psychmentation has been used by some of the world’s most successful organizations, including global leaders in healthcare and transportation, governments, not-for-profits, and service providers. Clients include Pfizer, GSK, Merck, Bombardier, Health Canada, Medtronic, and dozens of others ranging from start-ups to world leaders in their fields.