social media

by Karuna Mukherjea, EPM Product Marketing, SAP Recently I came across the term “Mocial”. Simply put, “Mocial” is a combination of mobile and social, and implies how everything we do is connected to our phones and tablets that we carry on person or in our bags. The buzz around Mocial is usually in the context (more…)

by Swati Sinha, Analytics Solutions Marketing, SAP In my blog on Socialytics: Transitioning from Listening and Monitoring to Action, I talked about how social media has moved from monitoring the brand to actionable insight. In the past, organizations often had to wait a few months to know the success of a campaign. In the case (more…)

SAP and NetBase recently announced a new partnership for social insight and analysis. With the partnership SAP is hoping to push the NetBase product to far more than the usual suspects in the marketing department. “Sales people can use it to fine-tune pricing strategies and get closer to customers, while consumer product development groups can improve their planning processes. What trends in fashion are going to be relevant next spring? If you’re going to be doing offshore production, you need to know now.” Byron Banks, SAP.