Author: Julie Hober

Imagine this scenario: you and a friend decide to go to a
movie. You walk into the theater where 5 movies are playing. You and your
friend know absolutely nothing about any of the movies that are at that theater.
How do you

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to

The SEO (Search Engine Optimization) landscape has changed dramatically in the last 10 years with more incremental changes year over year (Sarah talked about this in her December blog). Many of our clients have asked questions about SEO, specifically about how

When someone mentions Yelp, do you automatically think of restaurant ratings? What about hair salons? Or your local doctor’s office? More and more, Yelp is branching off from its well-known restaurant ratings and making inroads with Yelpers to rate entertainment

Awhile back, Dan wrote a blog about how hyperbole will ultimately invalidate your message due to its insincerity. But there’s another pitfall with hyperbole: legal woes.
On a legal level, there’s a fine line between truth and fiction. Hyperbole and puffery walk

Marketers always talk about the “target audience,” and for good reason. A target audience represents people who buy, or perhaps more accurately, who you want to buy, your product or service. They can be defined by demographic metrics: age, gender, income,