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Vodafone’s TV adverts are always talk of the town. But this time I found it a little more touchy. I’m sure no youngster or teen of today’s modern India will able to take their eyes off from the television when this ad being shown. And if that chap had had a break-up ever in his life then it will just be impossible to ignore it, seriously! The sweet voice of this female singer and melodious tune is also very catchy. The commercial, created by Ogilvy Mumbai, chronicles the life of a girl who is sad because she has broken up with her boyfriend.

The lyrics goes like this:
“I guess my life’s an open book, anyone can take a look;
No secret here to hide, this is just me.
Holidays, they come and go;
Feelings change, people grow;
And all I know is I like being free.
ta..da..da.. I’ll be fine;
This is me now, but I could change.. anytime.”
Have a feel of it.

The girl is feeling lonely. She wants someone to share her feelings. And she shares it with her friends on social networking site. This Ad shows her transition from feeling depressed to being revitalised. People say it’s very tough to come out of this kind of depression. But nowadays, it is not so tough for this techno-savvy generation. They are 24*7 connected to each other.

Gone is the time, when elders were used to say, that the young generation is just not interested in being social anymore. They say, these guys are just not interested in being abreast with the family members. I still remember my parents taunting me about these things. But now, the scenario is totally different. Now, not only youth but all the people across all the age-groups are so much involved with each other, whether it be friends, family or peers. They are all the time connected with the instant messaging apps using their Smart-Phones. Whether they are in same office or in same city or in opposite ends of the globe, they aren’t so much away. Distance just doesn’t matter at all in this virtual world. Today’s youth is more connected and socially involved then their ancestors. ‘Coz they’re just a ping away!