To break the record, Koby had to eat more than 4 pounds and 14 ounces of fruitcake in ten minutes. He had never tasted fruitcake before and came just 6 ounces short, consuming 4 pounds and 8 ounces of the dense cake. While competitive eating may seem like an excessive, useless sport, this competition, held in Queens, was a charity event that raised money for the Food Bank of New York City.