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According to information released by Gallup, the United States currently ranks 12th among developed nations in terms of business startup activity. In fact, startup activity is seeing a bit of a deficit, with approximately 470,000 businesses closing on an annual basis and only approximately 400,000 new businesses being founded to take their places. But what is causing the death of these organizations? In most cases, there are likely a number of factors that all play a role. However, at the heart of most problems is one simple issue: failure in business performance.; When it comes to achieving success, business performance is king. If your organization isn't performing to your or your clients' expectations, then few other victories will matter. After all, business is like a strong river current; if you aren't actively pushing yourself forward, then you are automatically being carried downstream to failure and obscurity. Salesforce provides your organization with the tools it needs to fight the current ' improving your performance, boosting your revenue, and increasing your overall ROI in the process.

Salesforce CRM tools are designed with the customer in mind, empowering your organization to assist customers, address concerns, find solutions, and provide value. Basically, Salesforce makes it possible for you to put customer success first, and in the process, focus on your own business performance improvement. Here's how:

Improved customer visibility. In order to give your clients the level of personal attention that they crave, you need to be able to quickly access accounts, contracts, tasks, events, and any relevant personal data. Salesforce provides a convenient platform for managing all of your customer-related information, making it possible for you to treat every customer as though he or she were your onlycustomer. Additionally, by better understanding your customers, you'll be in a position to better forecast their future actions ' Salesforce CRM improves forecast accuracy by as much as 42%.

Superior time management. There are only so many hours in a day, and when you are fielding many different responsibilities those hours start to feel shorter and shorter. Salesforce combines all of your agents' calendars, schedules, activities, and more, and helps make those appointments better serve customers. This means less downtime, and significantly fewer deadline-related stress headaches.

More efficient sales pipeline. Finding the right leads can be a full-time job, to say nothing of guiding those leads through the sales pipeline toward full commitment. Salesforce allows for easy tracking of individual prospects, including their pain points, expectations, and any other information that might be useful in helping a potential customer along the path to the sale. As such, you'll always be able to see exactly where a lead is in your pipeline, as well as know what their next step should be. The end result is that Salesforce applications have been shown to increase company sales by up to 29%.

Enhanced collaboration. Having a cloud-based, cross-department platform means that any and every authorized individual can work together to ensure customer success. By simply logging in to your company's database from any internet-enabled device, your various teams can access relevant data, communicate, and collaborate together to provide a seamless customer-service experience that won't get hung up on interdepartmental miscommunication.

Better support. A tool is only as good as it is functional. Salesforce provides superior support, so in the event that issues arise, steps are immediately taken to ensure that everything gets brought quickly back to full functionality. Perhaps best of all, with the entire platform based in the cloud, maintenance can be done without having to bring technicians into the office, and without having to pay expensive maintenance costs.

Increased efficiency and productivity. Between automating time-consuming tasks, inspiring better collaboration, and eliminating the need for managerial micromanagement, Salesforce trims away at wasteful processes and redundant effort, leaving a hyper efficient system that will give your organization and your customers real value for every action taken. As a result, company productivity increases. In fact, the adoption of Salesforce has been shown to increase sales productivity by as much as 34%.