I have a Client in need of guaranteed SEO results to place them on the 1st page of Google for 4 different gambling-related keywords (2 - 5 words per keyword).

I've seen several posts here from SEO companies using a lot of hyperbole and claiming they can "destroy" Google or that Google will have to "change its algorithm" to beat them or that they are "99%" sure they can achieve 1st page results, etc.

Talk is cheap. If SEO companies are so certain they can produce results, then they should be backing them up with guarantees. No results, no payment. Because if an SEO company is 99% certain they can achieve 1st page results, then they should be able to absorb the 1% they won't get paid for and still make a killing from the other 99%. In fact, they could even charge a premium for guaranteed results to more than make up for the small % they don't achieve results for. Of course, that's only viable if a company is actually able to produce consistent SEO results.

Any SEO company unable to offer any type of guarantee means they aren't confident in their ability to consistently produce SEO results. That much is certain.

My Clients have been burned in the past using supposedly reputable companies on Freelancer with 5-star reviews that actually lowered their Google rankings across-the-board after paying them $600, and then refused to refund any money.

My current Client only wants to pay for results after also having been burned similarly in the past.

So, is there a company here so certain of its ability to achieve 1st page results, that they can actually guarantee it?

Rank increase can be guaranteed but first page in Google cannot be guaranteed in x month.

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This begs the question: with all the hyperbole about how good so many SEO companies supposedly are, why isn't there a service that can analyze a site, keywords, current positioning, competition, and overall difficulty, to come up with an internal probability of how likely they are to achieve 1st page results, charge a premium proportional to that level of difficulty, and then offer a full money-back guarantee if they are unable to achieve the results?

For example, SEO company X has a standard rate of $100 / month for non-guaranteed SEO work on 1 keyword.

Client A comes in asking for guaranteed 1st page results on 1 keyword. SEO company X analyzes Client A and determines they have a 75% probability of achieving 1st page results within 4 months, so they charge $400 (standard rate for 4 months) / 75% = $533 with a full money-back guarantee that includes a $133 risk-premium over their standard rate.

Client B comes in asking for guaranteed 1st page results on 1 keyword. SEO company X analyzes Client B and determines they have a 50% probability of achieving 1st page results within 4 months, so they charge $400 (standard rate for 4 months) / 50% = $800 with a full money-back guarante that includes a $400 risk-premium over their standard rate.

The expected earnings for SEO company X would be the same as they are today since they would be applying a risk-premium to their rates that is proportional to the probability of achieving 1st page results. Surely, most SEO companies that have been in the game for years have enough "know how" and experience to be able to roughly calculate a probability of success after analyzing a Client.

Needless to say, Clients prefer to only pay for guaranteed results, than potentially for nothing. So any company that offered such a guaranteed service would quickly become one of the most popular SEO services in the world and greatly increase their profits due to new Clients. Which begs another question: why hasn't anyone done this before? The answer seems to be because there is no SEO company that is actually good at consistently providing 1st page results, and therein lies the problem.

So any company that offered such a guaranteed service would quickly become one of the most popular SEO services in the world and greatly increase their profits due to new Clients. Which begs another question: why hasn't anyone done this before? The answer seems to be because there is no SEO company that is actually good at consistently providing 1st page results, and therein lies the problem.

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You are asking a company to base their guarantee on something they have NO CONTROL over. Why don't you start the first guaranteed SEO service and make boatloads of money? Go get em middleman...

SEO companies have expenses, employees, etc. So if Google wakes up one day and says "lets f**k s**t up" the company should take a hit and refund your money?

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Turn that arguement around, a Client is supposed to pay for work that achieves zero results? So the expenses of SEO companies are more important than the expenses of their Clients? Again, not buying this. Also, SEO companies that have been in the game long enough would be able to "price-in" the risk-premium of Google making drastic changes that could alter the results of Clients they are currently considering. We're not talking about lifetime guarantees.

Anyone that says they will guarantee it will take your money along with others and then close down and open up as a new "super awesome SEO company with a guarantee

Just find a reputable SEO company - what you are asking for doesn't exist - ESPECIALLY for gambling keywords

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What's a reputable SEO company? One that will charge you even if they don't produce any results? So you're asking the Client's to take the risk regarding the SEO companie's work, rather than the SEO companies assuming their own risk for their own work?

Haha!! If you can rank a site on the first page of Google for 4 gambling related keywords then you may as well rank your own site and make a ton of cash!!

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I don't buy this line of reasoning. That's equivalent to saying, if property is such a good investment, then why don't banks -- instead of immedatiately trying to resell foreclosed properties -- build up their portfolio of properties, fix them up, and then rent and/or resell them for profit? Because real estate isn't a bank's core competency, so they only stick with what they know.

You talk a big game about how you want guarantees for the toughest niches, and then you offer to pay diddly dick, and then only diddly dick after you hit page 1.

Any respectable SEO company would tell you to go F### yourself.

SEO companies can't offer guarantees not because we can't "back it up", but because Google is a 3rd party, and while we can give you a great shot at achieving your objective, at the end of the day we aren't in 100% control.

Because real estate isn't a bank's core competency, so they only stick with what they know.

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blah blah blah. If real estate was that profitable the banks would be knee deep in it. They know the risks involved and hence stay away from it. Same thing with what that guy said. People know the risks involved with SEO and hence hire companies but No company goes "your site was hit by xxx update sorry it's my mistake and i will try and fix it". They say it was an algo update and they have no control over it.

you will not find any company here - especially with that attitude you have already shown everybody that you will tear them apart if something happens to your client's site.

You must have a source that you use to rank your clients' sites that you have used in the past... I'd suggest you hit them up.

As to gambling KWs, finding a SEO firm that would deal with them is going to be flat out hard for several reasons.

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I'm not optimistic that I'm going to find for my Client what they are specifically looking for, but I was shocked at the amount of hyperbole being thrown around by SEO companies on this forum. It gives me the impression that these companies are trying to prey on suckers, especially when you see the replies from users such as netmoney1 who adamantly defend the current status quo where the Client has to take all the risk.

You are asking a company to base their guarantee on something they have NO CONTROL over. Why don't you start the first guaranteed SEO service and make boatloads of money? Go get em middleman...

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I don't do SEO work, I only connect Clients with SEO companies. Real-world companies offer 100% satisfaction guarantees when they have no control over how satisfied their customers will actually be. Weightloss companies offer guaranteed results even though they have no control over the individuals. There are countless examples of full money-back guarantees being offered by reputable companies over things they cannot control, and they offer those guarantees precisely because they are so confident in their products and services that they know that the additional customers they receive because of those guarantees more than offset the losses from those that end up asking for their money back due to either being unsatisfied or not having achieved the results that were guaranteed. So again, I'm not buying your arguement over "no control" being an excuse for "no guarantee".

I don't do SEO work, I only connect Clients with SEO companies. Real-world companies offer 100% satisfaction guarantees when they have no control over how satisfied their customers will actually be. Weightloss companies offer guaranteed results even though they have no control over the individuals. There are countless examples of full money-back guarantees being offered by reputable companies over things they cannot control, and they offer those guarantees precisely because they are so confident in their products and services that they know that the additional customers they receive because of those guarantees more than offset the losses from those that end up asking for their money back due to either being unsatisfied or not having achieved the results that were guaranteed. So again, I'm not buying your arguement over "no control" being an excuse for "no guarantee".

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So you don't know how SEO works. Plain and simple. You "connect" people...you are useless - a client can't "connect" themselves???? This is great...

SEO companies can't offer guarantees not because we can't "back it up", but because Google is a 3rd party, and while we can give you a great shot at achieving your objective, at the end of the day we aren't in 100% control.

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I've already pointed out how "no control" is no excuse for "no guarantee" as there are plenty of real-world examples of the contrary.

Same thing with what that guy said. People know the risks involved with SEO and hence hire companies but No company goes "your site was hit by xxx update sorry it's my mistake and i will try and fix it". They say it was an algo update and they have no control over it.

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That probability of an algorithm update can be priced in to a guarantee during the duration of the campaign.

So you don't know how SEO works. Plain and simple. You "connect" people...you are useless - a client can't "connect" themselves???? This is great...

I love Fridays

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Is your only arguement personal attacks against me based on assumptions that I don't know how SEO works? Let's assume you are correct and I know nothing about how SEO works. There are plenty of customers who have no idea how the products they buy work, but who still get a full refund when the guaranteed results of their poducts aren't met. So again, I'm not buying your arguements as they seem to be founded more on emotion than facts or reasoning.

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