Thursday, July 10, 2014

Here's another good example of a fashion trying to bridge the gap between classic clients and the newer Mod looks for the younger generation in 1966. Venerable old New England department store Jordan Marsh placed this full page ad in Harper's Bazaar. The dinner suit by Teal Traina is made from a fabulous brocade with a large scale pattern and has a shorter skirt length to appeal to the younger woman. The choice of the dark tights, gloves and helmet hat are trying to appeal to the Teal Traina and Jordan Marsh client of the past. What you end up with is a muddled mess. For this to work, the model should be wearing silver sparkle hosiery, no hat, no gloves and big hair. It's too bad, as that suit is GORGEOUS!!!!! Suit sold for $250 in 1966 (about $1836 in today's dollar.)

Photo from a full page ad for Jordan Marsh appearing in Harper's Bazaar, 1966. No credit given.

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A blog for lovers of vintage clothing and fashion, where you can learn about vintage styles, designers, and design concepts through photos from the past. I also feature vintage garments available for sale at my website. Your comments are welcome! Shop http://www.coutureallure.com/ for the best in vintage fashion.