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Editorial

A MESSAGE FROM GIANCARLO PERINI, PUBLISHER.

Car designers around the world, please help us to raise this baby. Make it yours.

Yes, you can!

Through the past five years I have been running a blog dedicated to car design with an experimental approach. I was eager to establish a bridge with the design community and to gain experience on the web.

Now, time has come for a new project with broader goals, focuses and reach.

The goal is to establish a very lively «Café littéraire» where professional designers, design educators and students, car and design enthusiasts meet, show their ideas, discuss design matters and trends, contribute with their own reports and stories to the development of a modern design culture, with past experiences and inputs from different cultures.

Local & Global

On 18th September, Prague will once again be the centre of automotive design. For the fourth time world leading designers will gather at the international AUTO DESIGN PRAGUE conference and this year’s program promises an unprecedented concentration of automotive design stars.

The specialists of the automotive desk at Italian news agency ANSA have been very quick to found out what the mysterious A-Segment small car included in the plans for the LATAM region is all about. Their investigation has led them to the Brazilian AutoSegredos.com.br and to the IDD concept car for India. This will have to be the most affordable car that Fiat will be offering as of autumn next year in Latin America and India, to mention just the largest marketsThe new small-car will play a critical role in defending Fiat’s leadership in Brazil and to counter-attack the rivals (price-wise) from Volkswagen and Chevrolet as well as granting further growth in Latin America while conquering new market in Asia.

For insiders, the Geneva motor show will be «done and gone», in a week time. When the public at large will fill the halls of Palexpo in Geneva, all professionals will be looking ahead and to the next global gathering of cars and people: the 13th Beijing International Automobile Exhibition (IAE) opening on April 21st.In view of the next meeting in China, we reproduce here a contribution of Torino Design’s founder and CEO, Dr. Ing. Roberto Piatti, a pioneer of the China-Italy co-operation in automotive design, first published in Auto & Design magazine. He discusses his vision of “The China of Tomorrow”.

It often happens that we leave a restaurant with the distinct impression that the excellent, delicious dish that we have just enjoyed is so simple that we could easily reproduce it back at home. There are quite a few recipes that seem so simple that they make anyone believe they can cook like a master chef. And yet it is the most simple recipe that proves just how incredibly hard it is to create excellent results from something which, in the end, turns out to be less simple than we originally thought. So, a little downhearted and frustrated, we are compelled to go back to the place where we first tasted the magic.