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It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer satisfaction is the underpinning factor in customer experience. Customer should feel good in doing business with the product or the service provider.

What you can learn from the eBook:

Good Customer Relations - Why Is It Important?

Understanding Your Customers

How to Calculate Customer Lifetime Value

How to Keep Your Customers Happy

How to Get Your Customers to Say "WOW!"?

Proven Methods of Customer Retention

The Art of Customer Follow-up

Loyalty Marketing Program

Promotional Items to Enhance Customer Relations

Handling Customer Complaints

How to Deal with Difficult Customers

Introducing the Seven Deadly Sins of Customer Service

Customer Relationship Management (CRM) Software - The Benefits

Choosing the CRM Program

Customer Services Over the Phone

Additionally, you will also receive a weekly newsletter delivered to your inbox courtesy of thinkaboutCRM.com.