The firm specializes in research and strategy development , organization development of successful provider owned enterprises and marketing management including product design and promotion.

Mr DeMarco is recognized as a leader in the research , design and implementation of community based healthplans. Since his involvement in several startup health plans in Minnesota in the early 1970s Bill and his team of management consultants clinical specialists and reimbursement analysts have assisted employers and physicians in developing better relationships with insurers up to and including developing local solutions to deliver and finance care. He is currently involved with assisting special needs plan startups and expansions as well as other Medicare and Medicaid program development.

Using Health Services Research from its affiliate Pendulum HealthCare Development Corporation www.pendulumhealth.com DeMarco and Associates assists both provider and employer clients in addressing prospective payment approaches in order to build Pay for Performance models to develop direct employer/provider contracting entities, benchmarking collaboratives under the new value purchasing legislation as well as single specialty centers of excellence.

Mr. DeMarco is a well-known author having written or contributed to over a dozen books on managed care topics. He holds a master’s degree in organizational development from DePaul University. He a past faculty member of Loyola Law School’s graduate program and was recently awarded the Follomer Bronze award from the Healthcare Financial Management Association for his outstanding service and contributions to HFMA chapters and members.

As an accomplished speaker on a variety of topics including reimbursement, marketing and management issues Bill has received high marks for offering entertaining and insightful workshops and seminars. He is a regular presenter for such audiences as Medical Group Management Association, HFMA, VHA, AHA, Quorum, NMHCC and AHIP.