Partners

Case Studies

Company

Customer experience and focus have always been a Lancôme priotity, so it is not surprising that they are on the forefront of technology when it comes to their customers’s mobile experience. Throughout 2016, Lancôme Vice President of Digital Marketing & Ecommerce Malik Abu-Ghazaleh was paying close attention as Lancôme mobile traffic steadily increased.

The Challenge

Mobile user experience was
full of friction, affecting
customer journey.

Overall Mobile performance was to slow.

The solution

Mobify Progressive Web App Approach

Deliver App-like User Experience

Deliver a user experience that is fast and intuitive

“Initially, we were exploring an iOS app,” says Abu-Ghazaleh, “But when we saw Mobify’s Progressive Web approach we knew we wanted to deliver an app-like user experience that was reliable, fast, and engaging.”

The Results

Overall engagement metrics are impressive, with pages per session up 50% year-over-year (YOY), and bounce rate down 35%.. “Year-over-year transactions are up 23% and average order value is up 11% ,” Abu-Ghazaleh reports. “As a result, we’ve seen a 36% lift in mobile revenue.”
Lancôme’s new mobile website was given Google’s stamp of approval and categorized as “exemplary” when evaluated against Google’s Progressive Web App checklist. Google uses an auditing tool that runs a barrage of tests and scores the performance, quality and correctness of a Progressive Web App on a scale from 1 to 100. Lancôme’s Progressive Web App received a “Lighthouse” score of 94/100 – up from a score of 34.