Smartphones Will Capture Over a Quarter of Media Time in South Korea

London, 4 January 2018: Adults in South Korea will spend well over a quarter of their daily media time on a smartphone this year, according to eMarketer’s latest time spent with media forecast.

eMarketer expects adults in South Korea will spend 2 hours, 3 minutes a day on smartphones in 2018, accounting for 28.6% of their daily media time. This will represent the highest share of any of the countries eMarketer forecasts.