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In 2012, Hungry Howie’s Pizza & Subs joined the fight against breast cancer for the fourth time, raising $275,000 for the National Breast Cancer Foundation.

The company’s Love, Hope & Pizza campaign has raised $750,000 since it started in 2009.

For the campaign, which took place in October, all pizzas were served in bright pink boxes emblazoned with breast cancer–awareness ribbons instead of the classic yellow boxes Hungry Howie’s usually features.

Hungry Howie’s made a donation to the National Breast Cancer Foundation for every pizza purchased. They also made a donation for every new Facebook fan, for every breast cancer story fans shared on the Hungry Howie’s Facebook page, and for every tweet using the hashtag #lovehopepizza throughout October.

“The Love, Hope & Pizza campaign has gotten better and better every year, and we are thrilled to have once again surpassed our fundraising goal,” says Jeff Rinke, vice president of marketing. “Hungry Howie’s is so proud to donate $275,000 to the National Breast Cancer Foundation this year. We are committed to continuing this campaign in years to come.”

Throughout this year’s campaign, Hungry Howie’s gave away 83,000 Love, Hope & Pizza wristband bracelets to customers who added $1 donation to their order. They also gained 50,000 Facebook fans.

Founded in 1973, Madison Heights, Michigan–based Hungry Howie’s Pizza is the originator of the Flavored Crust Pizza and one of the nation’s largest pizza franchises. Hungry Howie’s has more than 500 locations in 24 states.