Coming to you live from Perth at the moment, just flew in this morning, but wanted to send you a quick note.

There’s a couple of known, yet often forgotten, truths that set apart the good businesses from the great ones.

Things that when shown to you, will seem obvious, but in most cases, are overlooked.

Sometimes that happens consciously (due to laziness or lack of motivation) but the majority of the time, it’s simply because most don’t know any better.

Today I want to share with you one of those ‘truths’, and hopefully help shine a light on it for you.

It’s the simple fact that your customers do not need another person yelling at them telling them what they're doing wrong…

Instead, they need a leader who’ll help guide, advise, inform and support them on their journey to a better self. Someone who will listen, believe and educate them.

People are coming to you because of your unique ability to:

1. Understand and diagnose exactly where they’re at

2. Articulate their problems (and solutions to those problems) in a way they’ve probably never seen before, and

3. Be the leader they’ve so desperately been searching for to help get them from A to B (and beyond) as quickly and effectively as possible.

Just think for a second, how long do you think it has been since most of the people in your audience have had someone truly believe in them?

Someone willing to take the time to stop and help them understand their issues, before suggesting how they can effectively work together as a team.

It’s probably been years (and even more likely…an entire lifetime).

Well….

you could be that person.

There are two types of people in this world: Know-it-all-Noel’s, and Helpful Harry’s.

Know-it-all-Noel, shouts from his ivory tower why what you’re doing is wrong, unintentionally (and sometimes intentionally) implying that you’re stupid, uneducated and lazy for not knowing all the answers.

Helpful Harry on the other hand just wants to be of service. He genuinely, and authentically wants to lift those around him up to higher heights. He listens intently, offers a new perspective to your problems, and never leaves you confused or uncertain on your next steps.

Now let’s apply this to you and your own situation.

Do you really need another ‘expert' speaking at you? Reeling of shallow motivational quotes and rushing you through his canned six step sales process only to move into his next call?

Or...would you love someone to just sit down with you, put all their judgements to the side and work with you to find the path that best suits your style and personality?

I think it’s safe to say we all know deep down when someone really cares about us vs. how much money we can put in their wallet.

By following this advice, you will quickly and effectively set yourself apart from the crowd.

I’m willing to bet that almost every one of your competitors right now has their focus on the wrong things.

Instead of helping the customer understand a new way of thinking and shifting their long-held limiting beliefs, they’re probably on the hunt for the next quick sale or trying to reduce the cost per lead inside their latest ad campaign.

Of course, there’s nothing wrong with these things, but it’s the fact that in their pursuit of ‘more' they’ve forgotten about the basics…

The human side of the business.

The fact is, that behind every ‘lead’, is a human being…an individual with individual needs, individual wants, individual fears, and individual frustrations.

The good news for you, is I'm almost certain none of your competitors are reading these words. They don’t have ‘time’.

But you are here....

Which means right now, you already have a major advantage and ‘head start’…and if you act fast, you’ll take maximum advantage.

On your journey of self improvement in the pursuit of creating the business you love, there are going to be times where you get stuck in a rut. Sometimes it’s a small rut, other times it can last weeks or months at a time.

There aren’t many guarantees I can give you in life, but the one I can give, is that there will be no shortage of ‘tough times’ for the one who chooses to wear the business owners hat.

For me, I honestly underestimated exactly what it would take to grow the business I am able to enjoy today.

The business accelerator courses you see advertised, the book blurbs you read, and the Instagram pics you see, make you believe business will be all fun and games...because that’s marketing...

But if you know your business is a little stuck, and you’re feeling kind of helpless or lost on what to do next to get out of this situation, then today I want to speak with you.

When the tough times come in business, it’s often a hit to both your income and your ego. It’s easy to beat yourself up. “What am I doing wrong? I’m smart, but maybe I’m not smart enough? Am I really designed to be a business owner or maybe I should just go and do something else?”

The first thing I’ll say, is all of the above is completely normal.

I remember seeing a psychologist about some challenges I was going through in my life and explaining that it all seemed to be linked to my business. When the business was going good, I felt on top of my life...but when it was stagnating or worse, going backwards, I felt immense pressure and like a massive failure.

While the psychologist didn’t pick up on this or offer too much help in that regard (how could he, he was an employee who had a safe pay cheque coming in, with the ability to switch off after our 55 minute appointment) I did manage to realise something while journaling not long after...

In business there are two phases to a business. A growth phase, and a renewal phase.

When you’re growing, it’s all about marketing campaigns, creating new products, consistently making sales, developing new relationships and really pushing.

Then, in the renewal phase, it’s all about serving the client at even higher levels, going deeper on your knowledge and of course, injecting a hit of both educational and inspiration back into what it is you truly do.

Despite what you might see online, everyone goes through these two stages. No-one can play offense all the time. Can you imagine a soccer match where all the players were just trying to shoot the ball the entire time? No matter where they got possession, without even considering passing the ball or strategically setting things up, they just lined up the goals from the other side of the pitch and went for it?

To win the game of businsss (and life) It takes a combination of both offense and defense. The trick is to know when to switch things up.

If you know you’ve been stuck in a rut for a little too long, perhaps it’s time to reach out and discover why?

We have helped many hungry, growth minded trainers just like you achieve true business freedom by following the three main rules we’ve built our coaching practice on:

It’s a simple way to speak with a professional business coach with no obligation to buy anything (often we just point you in the right direction) but to give you some clarity in moving forward to create the life you’d love to live.