"Ya know... when we make these letters narrower, we are really talking about a more efficient front office. Less weight means less waste. I think that will come across to people looking to choose a school based on the font of their conference affiliation."

"I see your point Doosh A. And we really need these letters to lean forward... because I think it illustrates how we are moving FORWARD... ya know... into the FUTURE."

"Yeah because if you are not moving forward and changing things arbitrarily, your customers/fans will eventually abandon you for what's hot."

We spend so much money on having spazz-tards attempt to manipulate us.