Social Media Marketing

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Transcript of Social Media Marketing

Interactionsharing media content knowledge and informationconsumer = producercommunication toolssince the mid-1990s economic potentialWhat is #socialmedia? #statistics Social media #platformsSocial Media Marketingfounded: February 4th, 2004founded: February 4th, 20041.32 billion users worldwide70 languages30 mio. businesses have a FB Pagein the US: the most popular brands on FB are Walmart, Target, Samsung Mobile USA & Subway1. Definition2. Targets3. Social Media Platforms 4. Statistics 5. Why Social Media Marketing? 6. Advantages & Disadvantages - Chances & Risks7. Methods8. How to use Social Media9. Tips#index#background#risks#tipsWhat is #socialmediamarketing?What is #marketing? place products and servicesGoal: making the product "desirable" needs and expectations of customersResult: Marketing is used for influencing the purchase decision!term from the marketingmethods of advertising and public relations (PR) on social networking sites reach potential customersbrand loyaltyCriticismSocial Media can now be a strong influence on the professional lives and the purchase decisions of many people.

Due to this development, the Social Media Marketing is a new challenge for modern companies.

#Targetsbranding / brand communicationPR and Reputation Management Crisis communications / crisis PR customer loyalty FeedbackWord-Of-Mouth Marketing Site visitors and search engine ranking customer acquisition #advantagesany time accessiblycontents can be exchanged and be spreadattention on the enterprisequick feedback of customersproducts can be promotedinteraction with customersreach a large number of peoplenew customer´s production and wide recommendation#disadvantagesfall out of service controlling loss by publicationstakes time and effort working time gets lostpersonnel lack portal must be maintained regularly #methods#Viral marketingThis method uses social medias for building a community of interested parties.Examples: blogs, forums and vlogs (videoBlog) which are becoming increasingly popular#Social media monitoringsocial medias are searched for relevant information for the company by keywords, this should provide an overview of opinions and reviews#Social media optimizingOptimizing websites so that they are more easily absorbed in social media platforms and increases the link popularity#Easy adoptereasy adopter are something like the vanguard of the users and should advertise the product before its official launch on the marketHow to use #socialmediaInnovation through rapid and easy communication

founded : March 21st, 2006"Microblogging" : sending short messages called tweetssharing with #hashtags over 500 mio. users Twitter has 2000 employees 340 mio. tweets each dayKaty Perry has the most followers (over 55 mio.)most retweeted photo ever: Ellen's Oscars selfievideo-sharing website (upload, view and share videos)founded: February 14th, 2005more than 1 billion users visit YT each month100 hours of videos are uploaded every minutelocalized in 61 countriesPSY's 'Gangnam Style' is the most watched video everfounded: 2010social sharing-site all around pictures and videosapply digital filters to your images and share them on a variety of social media platforms 150 mio. users#blog / vlog= public diary / videos from a person, who is writing / talking about his lifestyle or special topics like fashion, food, beauty, sport, traveling etc. making tutorials, shopping hauls, DIYs etc. sharing photos & videossuccessful bloggers have many followers / fans brands sponsor the bloggers with their products bloggers advertise the brand by presenting on their website / social media platformsfans / followers will buy the products Like in real life (be authentic!)Show your face, name names, intension, abide by rules Respond to questions and comments Do not make anyone look bad Assume responsibility Do something good to your community Be creative and individualcan damage the imagejuridical responsibility on the internetexistence of many competitorsOpinions of the users negative comments negative effect on the marketbusiness oriented social networking servicelaunched: May 5th, 20035400 employees300 mio. users2 new members join it every second20 languages3 mio. business pages71.Deliver better customer service 2. Brand building & differentiation3. Manage your reputation4. Increase trust in your business or brand5. Obtain real customer insights6. Keep customers engaged with you7. Great way of promoting

Thanks for your Attention!SurveyUsing #hashtagswhen you include hashtag in a tweet or post, it becomes clickablea way of finding people with similar interesExample: