Tuesday, February 23, 2016

PR Secrets: How To Get Press Coverage For Your Business - udemy course

Journalist shares everything you require to know about getting your startup company or small business featured in the media

It is no secret that press coverage is massively important for new companies and products. Whether you require to reach new customers, receive a gathering with that investor you are after, or build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals without spending a dime!

But how do you receive a reporter to write about you?

I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it is become apparent to me that most people don't know how to approach journalists.

And that is a disgrace, because it doesn't take much to do it right. You require not hire an agency or receive a communications degree you require to understand what works and what doesn't.

This work is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out chilled and nailing the pitch. In case you follow my advice, I fully expect that you will get at least half a dozen valuable press mentions over the next month or so.

Here are some things you'll learn in this work:

How to build and leverage relationships with reporters
How to find the right journalists to contact (the ones most likely to write about you)
How to build a compelling narrative around your brand
How to generate a press kit
How to write a pitch that journalists reply to
How to handle negative publicity
A secret weapon to help you get press coverage in record time
In addition to the content of this work, you'll get lifetime access to the private discussion board where I can answer any questions you have as you go along.

I am confident that this work will bring you huge value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you are not satisfied, you'll receive a full refund no questions asked.