Condriac

Live streaming is without a doubt the hottest trend of 2017, and Condriac’s in-house initiative, Condriac Live, aspires to be at the forefront of eSports and live streaming entertainment in South Africa. Streaming has taken over the world in the last few months, with most smartphone apps now having the capability to go ‘live’ and broadcast video to viewers globally. TwitchTV is the biggest streaming platform available, and when Amazon bought the company for a whopping $ 970 Million eyebrows were raised across the entertainment industry. TwitchTV allows anyone with internet connection the ability to stream gameplay, talk shows or tutorials to a voraciously hungry online audience.

It is clear to eagle-eyed marketers and business people that Twitch and gaming in general is the new hot spot. The gaming industry is worth more than the film and music industry combined. Before the scramble to latch on to these platforms reaches a fever pitch, leading Johannesburg integrated communication agency, Condriac, has taken the plunge into live streaming on Twitch. “Condriac has always sought to be at the forefront of the digital media industry, identifying and jumping on trends that we see being significant in the future,” said CEO Keshia Patchiappen.

The Condriac Live initiative was thus created to fill a gap in an entirely untapped market. The agency has created a full-time TwitchTV channel manned by one of their own, Kyle Singh. Kyle is no stranger to gaming, he started playing on his father’s computer when he was just four years old and it’s an open secret in the office that Kyle’s first love has always been video-games. Together with a production team, there has already been considerable investment into the Twitch stream, with high-end production equipment being purchased and sponsors eager to get on board. When questioned about this groundbreaking endeavour, Kyle says, “I’m honestly living in dreamland at the moment, as being a streamer has been one of my goals for the longest time. I’m thankful for Condriac’s investment into this project and I’m eager to succeed.”

As the Twitch channel is still in a fledgling state, the main focus is on consistency. Condriac Live wants to dominate the local streaming scene and is happy to take the long road. Despite the channel being live for just one month, the team has already been approached by Twitch for Affiliate status, allowing users to donate or subscribe to the stream and thus creating a revenue channel. Kyle and the streaming team have also held the first of what they assure us are many more 24-hour live streams, where gamers stay up all night and all day to showcase new game releases.

Being the first of its kind in the South African context, Condriac Live will be positioned as thought leaders and pioneers of this movement. Gary Meyer, Condriac’s Managing Partner, says, “As the first movers, we are provided with an incredible opportunity to reach an enormous database of like-minded consumers. Through the Twitch platform, we believe there is unlimited potential to reach with audiences like never before. Condriac will be announcing Condriac Live’s first official sponsors soon.”

Everyone is invited to tune in to the CondriacLive stream here: http://twitch.tv/condriaclive Broadcasting weekdays from 09:00 to 17:00.

JOHANNESBURG 27 July 2017, Condriac Digital Marketing takes great pleasure in announcing that Innovation Factory has chosen them as their communications agency.

Innovation Factory is the expert in retail and brand space construction for brand and project managers who want a partner who is as dedicated to bringing their brand to life as they are.

The company operates out of Randburg at a 2500 sqm fully fledged workshop facility with a staff compliment of experienced exhibition stand designers and carpenters.

“It is a great honour to be able to contribute to growing brands and as Condriac we look forward to working with the Innovation Factory team in positioning the brand as an accomplished industry leader” says Keshia Patchiappen, CEO of Condriac Digital Communications. “We are committed to creating a positive image and reputation for our clients”. The agency will be responsible for the PR and communications and overall brand strategy.

“Innovation Factory is in an extremely competitive industry and it is critical to maintain a excellent level of quality work. The young, dynamic and energetic group at Condriac gave me the assurance that they would be able to relate to the hectic pace of our work and communicate what we do in the best way possible”, says Adam Dembovsky, MD of Innovation Factory.

Further to the PR services, Condriac will manage the Digital and Social Media content.

JOHANNESBURG (20 July 2017) Condriac Digital Communications takes great pleasure in announcing that Condriac has been selected as Lorna Jane’s digital communications agency.

This announcement comes after a strategic partnership between Lorna Jane and Condriac to bolster Lorna Jane’s digital positioning in order to further develop their brand equity and spearhead online sales.

While Lorna Jane currently sets the standard in the lifestyle and activewear retail space, Condriac’s expertise in PR, Social Media, Digital Marketing and content generation paves the way for innovative solutions to capture audiences and maximise brand impact in the digital landscape.

Lorna Jane’s unique approach to daily fashion and lifestyle has captured the hearts of the South African audience, creating brand affinity through their message of female empowerment and a holistic, healthy lifestyle. ‘Made for women, by women’ is the ethos that Lorna Jane subscribes to, and this, combined with the brand’s focus on overall wellbeing and mindfulness, resonates with female audiences both young and old.

Gary Meyer, Condriac’s founder, says the following, “The Condriac team is excited to collaborate with Lorna Jane in order to expand their digital presence. Condriac has extensive experience in the health and fitness industry, including servicing Planet Fitness and our current partnership with Akani Simbine, and this makes our insights invaluable in marketing this premium lifestyle brand.”