The new model, described as “the ultimate all-terrain Discovery” is the first Land Rover to be bestowed with an SVX badge and will be produced at the firm’s Special Vehicle Operations (SVO) centre in Ryton-on-Dunsmore.

The Land Rover Discovery SVX

The new vehicle is having its first appearance at the Frankfurt IAA motorshow today.

What has inspired it?

Land Rover say the Discovery SVX is a worthy wearer of a badge that is synonymous with off-roading, since the first Land Rover was launched almost 70 years ago.

To show it means business Land Rover designers have referenced features of iconic Discovery off-road challenge vehicles, such as those used for Camel Trophy and G4 Challenge events.

Gerry McGovern, Land Rover chief design officer, who is from Coventry, said: “The combination of design excellence and engineering integrity inherent in every Land Rover is the foundation of everything we do.

“The Discovery SVX reinforces Land Rover’s unrivalled reputation for building vehicles with true all-terrain capability for customers who desire the ultimate in off-road performance.”

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What the bosses say

Land Rover say the Discovery SVX will deliver the ultimate in capability and desirability.

John Edwards, Jaguar Land Rover Special Operations managing director, said: “SVO designers and engineers are embedded within the Land Rover team and have unleashed their own passion for adventure to create another truly desirable and versatile vehicle in the Land Rover line-up.”