So here I am writing a draft
about ads, nothing really too important to
analyze about,
though. I simply chose the one that’s close to the
geeky side, see what external forces are
driving them,
messages they send to appeal to my taste,
err…emotion.

Linux ads, especially the one shown above was made to
address an issue, so they came out with this ad to show
credibility should rise above software. Notice the
corporate targeted messaging here, showing to users the
legitimacy of running a ‘licensed’ Linux OS on
their corporate desktops. You will not see any basement-
related props with a young kid tinkering, though.

Apple, with their switcher campaign came up with an
update showing a progression favoring the Mac. You will
notice Apple’s targetted market here, initially the
creatives followed by corporates. It could be a repeat
play out of the bowling alley, where they create specific
messaging to target a different alley, namely the
corporates.

Here’s another one, you'v
e got to see this one, it’s something
different. The ad targets the tech segment, the ones who
first came aboard the Linux Mothership. Notice the non-
corporate messaging, definitely not the creative, though.
The bullseye is the hardcore geek, carefully crafted words
to arouse the hidden desires of every down-to-bare-metal-
hacker. World domination, a common theme among the first
tribes of linux was part of the message. True to the
original sentiment, an aura of geek superiority rising
above the definition of cool.

I know, how can anybody not miss this? Here is the ad
targeting the first gen. You’ve got to see it
again.