Description of Ambient execution
We have brought the reality of water to everyone’s day-to-day life, prompting people to take an attitude about the issue. By means of an interactive software, OndAzul projected a totally dirty area of sea on the floor of shopping malls. Shoppers were enticed to clean the dirt by wiping the floor with their hands and feet. Little by little, the sea would become cleaner, in this way demonstrating that people’s action could make the difference. The concept’s signature read: “Do your part: keep our sea clean.”