Following
the Frioul
pop-up exhibition, we were invited to present a brand new
exhibition design for l'Alternative
at the J1 warehouse on the Marseilles' harbor. This time it had to
take a double-timing into account : an event-oriented night-mode for
the opening party on November 15 and a day-mode which was to be open
for the following two weeks.

Quoting
the Frioul design's setup and proportions, eight high fabric
partitions hung from the J1's roof frame defined a small scale volume
on the large terrace. Its square plan was made up of a central space
where l'Alternative's urban model was on display, framed by a
passageway linking the four architectural models on each corner.

At
night, projections turned the set into a bright volume allowing the
public to be face-to-face with the projects. Inside, the presented
works were visible through multiple layers of transparency, revealing
themselves with each visitors' journey.

At
day, the exhibition allowed the reading of explanatory texts, without
any projection but with a view on the port of Marseilles.