WOMEN’S TENNIS ASSOCIATION

The Women’s Tennis Association (WTA) is utilizing the power and influence of their players on social media to reach and engage fans online. The WTA’s digital team has partnered with opendorse to deliver high-quality, engaging content to their players in order to amplify their message to the large, passionate fan-base of those athletes. In the past 8 months, players have shared 29 pieces of content on behalf of the WTA, promoting WTA events while also keeping players engaged and active on social media.