NSFW: Ready for the Cock Cam?

Warning: This post contains descriptions unsuitable for young readers.

Talk about POV. In what some might call a personal tech advance, a UK company called Julz has released a product that combines the use of silicone cock rings and video called the "Cock Cam," it was reported by the website CNet.

"Capture your climax," reads the company's website as it welcomes you to "the world's first cock ring with a camera," available now for $160.

"Yes," the copy adds, "it's exactly what it sounds like!"

The company even offers a NSFW video of it in action. The video is "recorded by a base jumper wearing a prosthetic, strap-on appendage over the top of his jumpsuit as he parachutes down a mountain (you know, like so many of us do). The first-person view is admittedly quite scenic, though the effect is somewhat spoiled by the large rubber dildo flopping wildly in the foreground," reports CNet.

"Weighing in at less than an ounce, the camera in Julz's "stretchy yet tight" wearable ring records up to 90 minutes of 1080p, H.264 video in MP4 format. It features night vision, too, as well as a rechargeable lithium battery."

But Julz offers a warning: "When filming for long periods of time the camera runs warm, The product is safe to use. If the Cock Cam becomes uncomfortable please stop using and contact our team."

It also offers an app that allows the user to share their videos with a partner with added security. "Julz says your videos are never transmitted to the cloud, but are instead stored locally on your phone. In other words, hackers wouldn't be able to access your footage by breaching a central server at Julz HQ. They'd need access to your phone itself," writes CNet.

"We are very aware that the privacy of our customers is paramount," Julz director and co-founder Charlie Hudson told CNet via email. "We are taking all necessary precautions to keep our product as safe and secure as possible."

Hudson adds that the company is currently working to update the app to allow for FaceTime-style live streaming, "with complete confidence that the user's data and privacy is safe."