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Brainshark Partners With Softchoice, Making SlideShark Team Edition and Other Brainshark Products Available Through Softchoice Cloud

Now, With SlideShark, Softchoice Customers Who Deploy iPads Can Make Sure PowerPoints Display Correctly and Reliably on Those Devices – Avoiding Distorted Presentations

WALTHAM, Mass. — June 4, 2013 — Brainshark, Inc., the leading sales enablement platform provider, today announced a strategic partnership with Softchoice (TSX: SO), a leading North American solutions and services provider. Through this partnership, Softchoice is authorized to resell and support Brainshark solutions, including SlideShark Team Edition, the award-winning, business-class version of Brainshark’s SlideShark app – the industry standard for showing PowerPoints properly on the iPad and iPhone. Brainshark’s products are now also available through Softchoice Cloud, a secure online platform that simplifies the purchase, deployment and management of cloud-based applications – allowing IT departments to serve as a cloud services brokerage within their organizations.

Headquartered in Ontario, Canada, and with more than $1 billion (USD) in annual revenues, Softchoice manages the technology needs of thousands of organizations across the United States and Canada. As Microsoft’s 2012 worldwide sales operations partner of the year, Softchoice provides clients with consulting services, and helps them implement and manage Microsoft technologies. In addition, Softchoice offers large-scale iPad deployments for mobile workers.

By offering SlideShark Team Edition, Softchoice ensures that clients who want to view and deliver PowerPoint presentations using their iPads and iPhones can do so – properly and reliably. Relied on by business professionals in more than 140 countries, SlideShark lets iOS users view and present PowerPoints the way they were meant to be seen – with fonts, animations, graphics, hyperlinks and videos intact. With SlideShark Team Edition, Softchoice customers can also take advantage of enterprise-class features for securely distributing, tracking and managing their presentations in the cloud. Mobile users can also broadcast their presentations live over the Web and invite others to join.

“We’re seeing iPad purchases continue to accelerate, so being able to provide SlideShark Team Edition through the Softchoice Cloud platform as a complementary solution offers a lot of value to customers,” said Josh Greene, vice president of business development at Softchoice. “Like most of the business world, our customers rely on PowerPoint for their business presentations – and now with SlideShark delivered securely through the cloud, they can maximize their iPad investments, and deliver presentations professionally and reliably from their mobile devices.”

In addition to SlideShark Team Edition, Brainshark On-DemandTM is also currently available through Softchoice Cloud. This flagship platform from Brainshark makes it easy to create, share and track online video presentations, which can be viewed anytime, from computers and mobile devices. Organizations across industries, including half of the Fortune 100, rely on Brainshark to improve the effectiveness of their sales, marketing and training/eLearning communications.

“Because we provide educational services to remote and home-based students, it’s important to deliver dynamic content they can access easily and conveniently, including from mobile devices,” said Doug Klassen, supervisor of technology for the Sun West School Division, located in western Canada. “Our technology partner Softchoice recommended Brainshark to meet our distance learning and mobile learning needs. We’ve been thrilled with how quick and easy it is to create interactive presentations and courses using Brainshark’s cloud-based technology. Brainshark’s analytics also let us see how students answer questions and when they complete courses, so we can improve the effectiveness of our programs.”

Bob Bristol, vice president of channel sales at Brainshark, said: “We’re glad to partner with Softchoice, a world-class solutions provider, to further extend the reach and impact of our solutions. We look forward to helping Softchoice customers like Sun West view presentations effortlessly and effectively from their mobile devices, and to providing comprehensive solutions for these organizations’ online and mobile presentation needs.

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice’s holistic approach to technology includes solution design, implementation and asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol “SO.” The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

About Brainshark, Inc.

Brainshark sales enablement solutions accelerate revenue through faster training, increased demand and more successful sales conversations. Brainshark simplifies the creation and delivery of content to ensure that key audiences – regardless of location – are always up-to-date with on-demand access to video communications on any computer or mobile device. Sales enablement functionality, including tight integration with Salesforce, enables reps to win more deals through better training, improved demand generation and live presentation delivery. Detailed analytics help identify the best opportunities and highest-value content, while providing insights that improve managers’ coaching efforts. Thousands of companies – including half of the Fortune 100 – and millions of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, and training communications. Learn more at www.brainshark.com.