A dentist decides not to become a health maintenance organization (HMO) provider, because she feels she can’t provide good dental care for her patients at the reimbursement rates provided by the HMOs. With the help of a consultant, she decides to differentiate her practice on the basis of quality. Because the dentist’s patients may be charged fees that are not covered by their insurance policies, she must convince them that her superior quality offsets the additional financial costs. She constructs a new office building and redesigns her entire practice to communicate high quality to her patients and to improve productivity through increased efficiency.

← Explain why quality is difficult to evaluate in services high in credence attributes ← Describe how productivity and quality are related in a high-contact, people-processing service ← Discuss how the core and supplementary product elements can be designed to create a consistent impression of service quality ← Understand the need for integrated service management (marketing, operations, and human resources) in a professional service firm ← Which of the eight elements of the services marketing mix are addressed in this case? Give examples of each “P” you identify. ← Why do people dislike going to the dentist? Do you feel that Beckett has addressed the problem effectively? ← How do Beckett and her staff educate patients about the service they are receiving? What else could they do? ← What supplementary services are offered? How do they enhance service delivery? ← Contrast your own dental care experiences with those offered by Beckett’s practice. What differences do you see? Based on your review of this case, what advice would you give (a) to your current or former dentist and (b) to Dr. Beckett?

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...Running head: INFLUENCE OF HMO'S
HMO’s
University of Phoenix
Abstract
The term HealthMaintenanceOrganization (HMO) was developed in 1970 as part of the Nixon Administration to promote the growth of prepaid plans as a way to improve the nation’s health system. The HealthMaintenanceOrganization has an appearance on the outside of being very appealing to those with little money to spend...

...between the public and private world. Furthermore, Miller’s use of symbolism within The Crucible is integral in reinforcing Salem’s governing theocracy and this is well demonstrated in the film adaptation. It is inevitable that there are some flawed elements of Hytner’s version of The Crucible, yet ultimately the film is successful in retaining and conveying Miller’s key concepts, in a way that is easy for the audience to understand.
In the film adaptation of, The Crucible,...

...HEALTHMAINTENANCEORGANIZATIONHEALTHMAINTENANCEORGANIZATION (HMO)
• An organization that provides health coverage with providers under
contract
• Differs from traditional health insurance by the contracts it has with its
providers. These contracts allow for premiums to be lower:
• Because the health providers has the advantage of having
patients...

...The definition of health is ‘the state of being free from illness or injury’ (Definition of health, 2013). There are five main components of health including physical, mental, social, environmental and spiritual health. All of these five components have inter-relationships in one way or another and can both positively and negatively impact the well-being of a person. An example of this is the strong link between physical...

...﻿
People can interpret health and well-being differently, as everyone has slightly different ideas and beliefs. The World Health Organisation defined health as a ‘State of complete physical, mental and social well-being and not merely the absence of disease or infirmity.’ in 1948. The WHO where greatly criticised for this definition and in 1984 updated it. Their updated definition is:
’The extent to which an individual or group is able, on the one...

...Provider Organizations (PPOs) emerged as the dominant alternative to HMOs.
In 1993 sectors requiring employees to offer an HMO alternative was repealed, and in 1988 other provisions regarding equal managed care and traditional plan contribution was amended to give companies more flexibility in determining their HMO contributions, and by the late 1990s workers had become increasingly dissatisfied with their managed care plans.
Today the government is trying its best to...

...﻿ELEMENTS OF THE ORGANIZATION
The elements are coordination, common goals, division of labour and integration.
COORDINATION
One basic idea underlying the concept organization, therefore, is the idea of coordination of efforts in the service of mutual help. As several people coordinate their efforts, however, they find that together they can do more than any of them could have singly. The largest Organization-society...

..."'Goodhealth implies the achievement of a dynamic balance between individuals or groups and their environment.'" (Better Health Commission 1986, cited in Carey, D., Perraton, G.; Weston, K. 2000: 3). According to the World Health Organisation (WHO), 'health' can be defined as the absence of illnesses and a state of mental and social well-being (Carey et al. 2000:3). In other words, in order to maintain optimal...