An advertising account executive works with businesses and organisations to help reach their customers through successful advertising campaigns. You will discuss with your client what they hope to achieve, then work with your employer’s creative staff to produce innovative and effective realisations of the client’s needs.

What does an Advertising account executive do?

Daily responsibilities include:

Meeting with clients to discuss and develop advertising campaigns

Working with colleagues to design campaigns to meet your clients' needs

Presenting campaigns to clients within budget and specifications

Promoting the agency's work with the aim of securing new commissions

What skills and interests should an Advertising account executive have?

An advertising account executive will need strong communication skills, such as the ability to discuss issues both orally and in writing, as well as the ability to be flexible and understanding with clients' needs. Additionally, they will need commitment and passion in the creation of their advertising campaigns, as well as an ability to work under pressure and to strict deadlines.

What hours does an Advertising account executive typically do?

An advertising account executive will typically work from 9am to 5pm, Monday to Friday. When deadlines need to be met, additional hours may be required.

What environment is an Advertising account executive based in?

In an office, although you may need to travel to meet with clients.

How much does an Advertising account executive travel?

There may be travelling within the work day to meet with clients. Occasionally, you will be required to be away from home overnight.

How much does an Advertising account executive get paid?

The average UK salary of an advertising account executive is £30,680. More experienced executives and account managers can earn around £30,000 to £40,000, while account directors can earn up to £55,000. Senior account directors might earn up to £65,000.

Perks & benefits

Opportunities for promotion are common. Individuals may progress to become account managers or account directors after several years. Both these roles involve responsibility for more high-profile advertising campaigns.

As the sector is increasingly competitive, degrees or HNDs will improve your chances of employment.

Work experience will also be strongly beneficial to your application. Not only will this give you experience, but it is also a valuable way to make contacts and understand the need of acquiring clients.

Useful subjects to study at school & university

Useful subjects if you’re interested in a career as an advertising account executive include: