DIGITAL WORDS / Alisa Ueno Interview

What is
your day-to-day routine like at work?Desk work-shooting-meeting

When you are designing do you ever have a particular person
in mind thatyou want to wear
those pieces? Or do you create according to your owntastes?Both. I have muses on each season for example,
Rita Ora was my muse for2013 S/S.But not for all clothing because I have to make
many stuff includingmainstream on
trend items and stuff.

You’ve
previously said that London girls have a good eye for fashion. Whatdo you like about London girls’
style?They’re really good at mixing used clothing with
original new stuff,and the way
they dress up is so unpredictable but natural at the sametime, London girls are phenomenal!Also, since London is such a fancy city, maybe
that is why they are sofashionable.

What first got you interested in fashion?I’ve been really into fashion since when I was
in kindergarten.But when I
started to model, that's when I really got what fashion is.

Who is your all-time fashion idol?No one in particular.

Which aspects of your work life do like the most – modelling,
designing orDJing?Designing! I love all of my jobs, but designing
is my main job and it ismy expression.

What are your top tips for girls who want to get into fashion
design?Quick actions and play hard!Always create your own lifestyle and self-plan!

What achievements in your career are you most proud of?Walked on the red carpet of “Transformer” Japan
premier as a Japanese guest.Won a
“best hair awards” as a new style section!Both of them were my pride achievements in Japan.