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OMNICHANNEL REAL ESTATE

Welcome to The Experience Economy

Disruption of traditional commerce models continues to accelerate at an unprecedented pace. Retailers are being forced to re-evaluate how they go to market, balancing front-end footprints with back-end fulfillment capabilities and their overall digital presence. At the same time, flexible networks and infrastructure capabilities are elevating supply chains and logistics strategies into must-have, strategic differentiators.

In the experience economy, meeting consumer demand requires a seamless partnership between front-end retail experiences and back-end fulfillment capabilities. We believe real estate lives at the heart of this opportunity. Leveraging the industry’s leading Retail and Industrial & Logistics platforms, our Omnichannel Real Estate practice advises and executes real estate programs for retailers to better serve their customers. Coupling rich data sets and consumer insight with proven expertise across retail and industrial asset classes, we provide an integrated suite of advisory, transaction and outsourcing services that enable our clients to win in the experience economy.

A Model for Powerful Outcomes

Led by dedicated experts across predictive analytics, network design, site selection, transactions and portfolio management; and powered by our connected suite of enablement technologies, CBRE Omnichannel Real Estate is fortifying portfolios that support dynamic commerce models.

Omnichannel Research

The latest from CBRE Research

2017 U.S. Retail Holiday Trends Guide

Is the E-pocalypse Here?

Recent
headlines suggest that e-commerce sales are rapidly eroding those of retail
stores, and that it’s only a matter of time until the industry is left with a
post-brick-and-mortar landscape of vacant storefronts and abandoned malls -- a
phenomenon we call the “e-pocalypse;" but is this really the case?