NAZARETH, PA – C. F. Martin & Co. is pleased to announce that Theresa Hoffman has been promoted to International Sales Manager reporting directly to Steven Carletti, Vice President of Global Sales where she will be responsible for global customer management and sales leadership encompassing Martin’s Guitar and String divisions.

NAZARETH, PA – Leading acoustic guitar maker C.F. Martin & Co. has formally announced the promotion of Kristi Bronico to Sales Manager for Martin Strings. Kristi has supported strings sales over the past three years as Product Manager of Strings, working on sales programs and promotions. Bronico brought more than ten years of sales and marketing experience with previous employers to the role when she joined the Martin family. She will continue to work with Tim McNair, General Manager of the Strings Division.