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C-Speak: Intelligent marketing starts with data

March 9, 2017

Although a variety of technology is being used to enhance the customer experience, restaurateurs are missing a huge opportunity to learn about their customers, said Mike Lukianoff, chief analytics officer for Fishbowl. FastCasual Editor Cherryh Cansler interviewed Lukianoff in a four-part video series to learn how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.

Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...

Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...