Pakistan is harnessing Western media in the wake of the Kashmir crisis (Axios)

Responding to India’s August annexation of Kashmir, Pakistani officials are using interviews, op-eds and social media to emphasize that Islamabad is taking a diplomatic, not military, response to the dangerous religious zealotry that is driving Indian policy.

Why it matters: Pakistan is betting a global public relations campaign can help address the Kashmir crisis in the short term and realign South Asian politics in the long term — paving the way for economic gains and better relations with the West.