eBook

IoT: Turning Products into Services

Written by Tien Tzuo, CEO and Founder of Zuora

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"Ultimately IoT is not just about extending a product’s capabilities. It’s about creating a world where a product is not a product — it’s a service.” - Tien Tzuo, CEO, Zuora.

As companies undergo this fundamental business model change, they must learn to shift from a transactions-focused organization to one that puts customer relationships at the center of their business.

Customers today are demanding ongoing services and a relationship that goes beyond the initial sale. To meet their expectations, companies must move from a product experience to a ‘subscription experience’.

Read the guide to learn how IoT is enabling companies to meet the demands of today’s changing consumer!