New mobile phone switching rules come into effect

New rules coming into effect from Monday will allow mobile customers to leave their existing network just by sending a text.

Telecoms regulator Ofcom introduced the rules to save customers having to call their current network and request a PAC code when they want to keep their existing phone number. It says “many find themselves frustrated by unwanted attempts to persuade them to stay.”

Under the new rules customers can simply text their current network who are then required to respond by text with the PAC code within a minute. The reply must also include information about any early termination charges or pay-as-you-go credit balances.

Ofcom says “the new process is designed to be quick and easy, so customers could request their code while looking for a new deal – for example, while on the phone to a new provider, or in store.”

However by not speaking to their existing provider, customers may miss out on retention offers and loyalty deals.

The regulator has also banned mobile providers from charging for notice periods running after the switch date, a move it claims will save customers up to £10m each year.

Lindsey Fussell, Ofcom’s Consumer Group Director, said: “Breaking up with your mobile provider has never been easier thanks to Ofcom’s new rules.

“You won’t need to have that awkward chat with your current provider to take advantage of the great deals available.”