Are Ebay and the Others the New New Media?

Are Ebay and the Others the New New Media?

The web, it turns out, is doing more than just transforming media-business models — it’s blurring the definition of media in the first place. Papa John’s, who insists it is not a media company, runs ads for Gamefly, Six Flags and Sports Illustrated on its site. Does a media site create content with the goal of selling ads or subscriptions to pay for it? Or can we now define as a medium any site that aggregates an audience through other means — e-commerce or lead generation — then it turns around and sells to advertisers? Read the full article from AdAge here.