The Original Lite Can features the familiar images of hops, barley and the words “a fine pilsner beer,” which reinforce the high quality ingredients and the unique brewing process that consumers have enjoyed for generations.

“There was a time when all that existed was heavy beer that weighed you down,” said Elina Vives, marketing director for Miller Lite. “The launch of Miller Lite broke this category convention and offered beer drinkers the best of both worlds, great taste at only 96 calories and 3.2 carbs. Miller Lite is the original light beer and this limited-edition can celebrates that innovation and helps inform consumers of the rich history behind our beer.”

In addition to becoming available to consumers in January, the Original Lite Can will appear in the upcoming Paramount Pictures’ release, Anchorman 2: The Legend Continues. The news team can be seen enjoying the Original Lite in the film, which will be released nationwide December 18.

The limited-edition Original Lite Can will be available nationwide January through March in 12-, 16- and 24-ounce sizes.

All well and good, but sheesh, why not just make a beer that people would want to drink, not one you have to market and advertise to death to create demand? Can people really be nostalgic for that can design? But that seems to be used a marketing tactic every few years, to change the package, the label or something along those lines. It’s indicative of a culture that’s long ago abandoned the importance of what’s inside the package and instead has been concentrating on the external. Sure, how the packaging looks is important, but it’s not more important than the beer, and for big beer companies it surely seems like marketing has trumped any other concerns for many, many years.

Calling it a “Pilsner beer,” of course, strains the notion of what a pilsner is.

Calling themselves the first ‘lite’ beer is a bit misleading. They may own the trademark for “lite” rather than “light” but Gablinger’s Diet Beer predated Miller Lite by years and was the first light beer (while Miller Lite may be the first mainstream/successful light beer).