The Happy Egg Co.- 01.21.13

Impulse supermarket packaging buy… The Happy Egg Co. eggs definitely jump off the shelf at you with their adorable branding and packaging… the hard part was debating whether they are worth the price compared to the ones they are surrounded by. But i was intrigued enough to at least try them… and the chicken egg character is adorable ~ they really take the happy free range chicken thing all the way! And the packaging has great details, from the vibrant yellow, colorful imagery, and even the logo and chicken-egg molded into the carton itself, but the best part is the way the carton opens with such a satisfying feeling that sounds/feels like it reseals each time its closed. Excessive? Possibly. Necessary? Probably not. Noteworthy design details and branding for eggs? Definitely. They are also on just about every social media platform… fun website, twitter, facebook, youtube, pinterest, google+… and have an iphone app game! Check out all the details on the next page…

Awesome concept, my wife played with it a bit awhile back, she also made magnets out of her chickens and gave them little accessories like mustaches and monacles that you could play with. http://www.robinbirdwell.com/harrysfarm.html