Posts Categorised: Video

If actioned properly Facebook can be a massive marketing tool that really can not replace but certainly rank higher both in SEO and in the usage than a website.
How many of these tools do you use.

This is a LONGGGGGGGGGGGGGGGGG post however that’s because Facebook offers a massive load of opportunities.

• About Section FILL IT IN COMPLETELY
To update your About section:
Go to your profile and click About
Click on the section you’d like to edit or add to
Hover over the information you’d to like edit and click Edit or add new information
Add details like time period and city
Select an audience and click Save Changes

• Admins
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Type a name or email in the box:
If the person is your Facebook friend, begin typing their name and select them from the list that appears.
If the person isn’t your Facebook friend, type the email address associated with their Facebook account.
Click Editor to select a role from the dropdown menu.
Click Save and enter your password to confirm.

• Adverts Manager
Ads Manager is where you can view, make changes and see results for all your Facebook campaigns, ad sets and ads. With Ads Manager, you can:
Create ads: Design ads that appear on the Facebook family of apps and services (including Instagram and Audience Network).
Manage ads: Edit your ads and update your images, audience, budget or schedule.
Measure results: View up-to-date data on the performance of your ads and schedule reports.

• Audience optimisation/insights for posts – select the preferred audience for each post
Audience Optimization is available for all English language Pages, so Page admins should ensure that they have the tool enabled.
If your Page has more than 5,000 likes, the Audience Optimization features will be automatically turned on. You can begin adding tags to your posts.

To turn on the Audience Optimization tool, follow these steps:
Go to your Page.
Click ‘Settings’ in the top right hand corner.
Click ‘General’ in the tab column on the left side of the page.
Find the row labelled ‘Audience Optimization for Posts’ in the middle of the page and click ‘Edit.’.
Check off the box that that allows you to begin using the feature.
• Back Date Posts
Go to the post on your Page’s Timeline.
Click in the top-right corner of the post.
Select Change Date.
Choose the year, month, date and hour where you want the post to appear on your Page’s Timeline.
Click Save.

• Block Users
Click Settings at the top of your Page.
Click People and Other Pages in the left column.
Search for the person or click to check the box next to the name of the person you want to ban.
Click and select Ban from Page.
Click Confirm.

• Boost Posts
Go to a post you’ve created and then click Boost Post in the lower-right corner.
Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and how long you’d like your boost to run. You can also change your payment method.
Click Boost Post.

• Business Manager
Business Manager is a tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Business Manager lets you:
Manage access to Pages and ad accounts: Clearly see who has access to your Pages and ad accounts and remove or change their permissions.
Keep your work separate: Get access to Pages and ad accounts without being friends with your co-workers on Facebook.

• Check ins
To let people check in at your business Page:
Click About on the left side of your Page.
Click Edit Page Info.
Click to edit the Address section, add your address and click Save Changes.
After saving your changes, a map will appear in the Address section when you click to edit it. Click to edit the Address section again. Below the map, click to check the box next to Show map and check-ins on the Page.
Click Save Changes.

• Conversion Tracker
To see how many conversions happened as a result of your Facebook ads:
Go to your Ads Manager.
Click Campaigns, Ad Sets or Ads depending on what you want to update.
Click the Columns dropdown menu.
Select Customize Columns and check the boxes next to actions that matter to you. This may be things like Checkouts or Cost per Checkout if you’ve been optimizing for sales.
Click Apply and you’ll see these columns in your reporting table.

• Cover Photo
Go to your Page.
Click in the bottom right of your cover photo.
Click Upload Photo to upload a photo from your computer. …
After choosing a photo, click the photo and drag it up or down to reposition it.
Click Save.
• Create a shop
• Desktop Chat
• Directory Search

• Download your page – Get a copy of your Page posts, photos, videos and Page Info.
If you’re an admin, you can download a copy of your Page. The file includes:
Posts, photos and videos shared on the Page by people who work on the Page
A list of people who have roles on the Page
A description of the Page’s current settings
Page Info from the About section
To download a copy of your Page:
Click Settings at the top of your Page
From General, click Download Page
Click Download Page
Click Get Started, then click Start Downloading
When the file is ready, you’ll receive an email or a notification, depending on your privacy settings. From the email or notification, click Download Page and enter your password to continue. Keep in mind that the link to your file will expire after 4 days.

• Draft Posts
Click Publishing Tools at the top of your Page.
Click Drafts in the left column.
Click the draft you want to edit or publish.
Click Edit to edit the draft. To publish the draft, click and select Publish.

• Events
Create an Event
To create an event for your Page:
Click Create an event at the top of your Page’s Timeline
Add an event photo, then enter your event’s name, location, date and time, and category. You can include optional details like:
Ticket URL: If you’ve set up the event with an online ticketing provider, enter the link.
Co-hosts: You can add other Pages (example: promoters, venues, artists) and friends as co-hosts, but only Pages will be displayed as co-hosts on the event page. Co-hosts can edit the event and add it to their calendars. Learn more about adding co-hosts below.
Click Publish
Keep in mind that all events hosted by Pages are public. You can also add other people’s or Page’s public events to your Page. Learn more best practices for creating an event.

• Export your calendar
• Free use of shutter stock library provided in ad tools
• Highlight posts
Just move your cursor over to the spot you see below and a star and pen will appear. Click the star to highlight your post and it’ll automatically spread it into both columns. This is different than “pinning” a post, which moves a post to the top of your timeline for up to a week.

• Insights and Stats – Audience Insights
• Interests – create list of these great for targeted posts
Interest targeting lets you define your ideal audience by their interests, hobbies and Pages they like on Facebook. These may be drawn from their listed interests, activities, education, job titles, Pages they like or groups to which they belong.
For example, online retailer BarkBox targets dog owners and people who like different dog breeds by adding interests like “chow chow, golden retriever and pomeranian”

• Invite friends to like your page via email
Hover over More below your Page’s cover photo.
Select Invite Friends.
Click Search All Friends to select a list, or enter a friend’s name in the search box.
Click Invite next to the friends you want to invite

• Lead Generation
Lead generation is the building up of interest in a business’s products or services. To do this, businesses often create campaigns that encourage consumers to fill out a form with their contact information.

• Like Button
• List Your Services- if your sub industry is business services, you can list them all individually.
• Live Video Feed
• Maps- these connect through to Google Maps for a GPS
To add an address to your Page, your Page’s category must be Companies & Organizations or Local Businesses. Keep in mind that you can only add one address. To add or edit an address:
Click About on the left side of your Page
Click Edit Page Info
Below the Location section, click to check the box next to Has a street address and enter the address of your business
Keep in mind that you can drag the map to reposition the location of your business
If you’d like to let people check in to your business on Facebook, click to check the box next to Show map and check-ins on the Page
Click Save Changes

• Messages on your business page.
Page messaging is a feature that Page Admins can turn on and off for their Page, and once you enable messaging for your Page, people will expect you to respond. So turn on messaging only when you can commit to responding to messages. If you respond to 90% of messages within five minutes, you’ll earn a “Very responsive to messages” badge that tells Page visitors that you can be reached effectively through messaging. While we don’t expect every Page to meet this threshold, we recommend being as responsive as possible to build rapport with your customers. And, only the messages you respond to count toward your response rate. You can also turn off messaging (in Page settings) during your business’s off hours, if you like.
• Messenger – which is Facebook’s version of Skype
• Messenger allows phone calls via wifi
• Milestones
To edit your Page’s start date:
Click About on the left side of your Page
Hover over your Page’s opening or start date and click Edit
Select a start type (example: opened, founded) and date from the dropdown menus
Click Save.

• Notes Facebook’s version of Blogs
To add the notes tab to your Page:
Click Settings at the top of your Page
Click Edit Page in the left column
Scroll down and click Add a Tab
Next to Notes, click Add Tab
The Notes tab will appear on the left side of your Page. You can click the tab to create new notes and manage drafts. People who visit your Page can click Notes to see notes you’ve published.

• Notifications
To change your notification settings for a Page: Click Settings at the top of your Page. Click Notifications in the left column. Edit your notification settings.

• Offers
Offers are discounts you can share with your customers on Facebook. If you are an admin or editor of a Page on Facebook, you can either create an offer from your Page, Ads Manager, or Power Editor to direct people to shop on your website, at your physical store — or both. You can design your offer to appear as a video or include up to 5 images that people can click through.

• Pages app on the Ipad and Iphone – Facebook App is your page, PAGES APP is the business
With the Pages Manager app, you can:
Post updates, photos and videos, and respond to comments on your Page.
View and reply to messages.
Get push notifications for Page activity, tips and reminders.
View your Page Insights and manage your settings and Page admins.

• Pay Pal payments
To add PayPal as your primary payment method for Facebook Ads:
Make sure that pop-ups are enabled on your browser.
Click Billing in your Ads Manager and then click Edit Payment Methods.
Click Add Payment Method and select PayPal.
Click Continue. A pop-up window will appear prompting you to log into an existing PayPal account or sign up to create a new PayPal account to link to your ads account.
If the currency you want to pay in isn’t accepted by Facebook Ads, you can still make your payment through PayPal in a supported currency. You’ll first need to convert your currency through PayPal to change the balance to a currency that we accept. Please note that you will incur a PayPal currency-conversion fee.

• PDF files can be uploaded via messenger
• PHONE NUMBER please up load it
Depending on your Page’s category, you can add different types of basic info. For example, if your Page’s category is Local Businesses, you can add your address, phone number and more info about your business. To add info to your Page: Click About on the left side of your Page.

• Photos- Create Albums
• Photos- Create Photo Carousel
Enter or paste the link for the website you want to direct people to into the Status update window
Images will be automatically pulled from your website, appearing as different panels in your post. Click the X in the upper right corner of any of the automatically uploaded images if you don’t want that image to appear.
If images don’t automatically appear, click the large plus sign at the bottom of the composer window to add an image from your computer. Repeat this process to add new images to your post.
The best size for carousel images is 600×600
Click the text in order to make any changes or edits to the copy appearing under the images in your ad
Add copy at the top of the post
Click Publish. The post will now appear on your Page.

• Photos- Create Photo Slideshow
Facebook slideshow adverts are video-like adverts that use motion, sound and text to tell your story beautifully across devices and at every connection speed. You can create a slideshow advert in minutes from desktop or mobile and use it to tell a story that develops over time. You can even create a slideshow advert out of stock images available in the advert creation process, or use an existing video.

• Power Editor
Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.
Where can I find Power Editor?
From your computer’s web browser, go to www.facebook.com/ads/manage/powereditor.

• Profanity Blocker/Filter
If you’re an admin of a Page, you can block certain words from appearing on your Page and turn on the profanity filter.
Blocking Words
When people include a word you’ve blocked in a post or comment on your Page, it’ll be automatically marked as spam. To block words:
Click Settings at the top of your Page.
From General, click Page Moderation.
Type the words you want to block, separated by commas. You’ll need to add both the singular and plural forms of the word you want to block.
Click Save Changes.
To unmark a post as spam, go to your Page’s activity log and click Spam in the left column. From the post, clickand select Unmark as Spam. To unmark a comment as spam, hover over the comment and click Unhide.
Profanity Filter
You can block different degrees of profanity from appearing on your Page. We determine what to block by using the most commonly reported words and phrases marked offensive by the community. To turn on the profanity filter:
Click Settings at the top of your Page.
From General, click Profanity Filter.
Select Medium or Strong.
Click Save Changes.

• Profile Photo
• Questionnaires
• Reporting of Stats for Advertising
• Reviews
From the Page you want to review:
Click Reviews on the left side of the Page’s Timeline
Click the gray stars to choose a rating. You can also write a review
Click to select your audience
Click Done

• Saved files
• Scheduling your posts
• Search for Location
• Services
You can list services on your Page to let visitors know what your business offers.
To add services to your Page:
Click Services on the left side of your Page
Click Add a Service
Enter info about your service, then click Save
To list another service, click Add a Service
When you’re finished listing services, make sure Visible on the right is turned on

• Settings
• Sponsored Adds
• Start a group
To create a group:
Click in the top right of Facebook and select Create Group
Select your group preferences, enter your group name, add group members and then choose the privacy setting for your group
Click Create
Once you create your group, you personalize it by uploading a cover photo and adding a description.

• Stats and Insights
• Status Update
Whether it’s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. You can even schedule your posts to save time.

• Tagging dont forget to @tag your business name in the post for added links

• Verified Pages
If your Page’s category is Local Business, Company or Organization, your Page may be eligible for a gray verification badge. If you’re an admin, your Page has a profile picture and cover photo, and is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’s publicly listed phone number or a business document (ex: phone bill). We’ll only use this information to verify your Page.
To verify your Page:
Click Settings at the top of your Page
From General, click Page Verification
Click Verify this Page, then click Get Started
Enter a publicly listed phone number for your business, your country and language
Click Call Me Now to allow Facebook to call you with a verification code
Enter the 4-digit verification code and click Continue
If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’s name and address.
After we receive your verification code or business document, we’ll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.

• Videos – create a featured video for your page
To add a video to your Page:
Click Share a photo or video at the top of your Page’s Timeline
Click Upload Photos/Video and select a video from your computer
Write an optional update, then enter a Video Title and Video Tags
Select a thumbnail by clicking the arrows on the preview of your video or click Add Custom Thumbnail
Click Publish

• Videos – create a video library of all your videos
Videos you upload appear in your video library. To see your Page’s video library:
Click Publishing Tools at the top of your Page
Click Video Library on the left

• Videos – Create playlist of your videos
• View As – Shows you your posts before it is made live
Go to your Page.
Hover over More below your Page’s cover photo.
Select View as Page Visitor.

• Website click Though stats
• Word Document uploads to Groups or Messenger
• Your menu/prices list/ specials if you’re a café
If you’ve selected Local Businesses or Restaurant/Cafe for your Page’s category, you can add a menu to your Page. You can edit or remove your menu at any time.

Menu Guidelines
Keep the following in mind when you add a menu:
Menus must include a list of multiple items for sale with a text title for each item. Listing prices is optional.
The menu items must be readable in the photo or PDF.
If your menu has more than one page, each page of your menu must include multiple items.
The maximum size for the photo or PDF file is 1 MB.
If your menu doesn’t meet the guidelines above, it may be removed.

Add a Menu
To add a menu to your Page:
Click About on the left side of your Page
Below More Info, click Add Menu
Upload a photo or PDF file of your menu, or click Link to Website Menu to link to your website’s menu
Once your menu has finished uploading or you’ve added a link to your menu, click Confirm
Keep in mind that Facebook may review your menu and let you know if the menu needs any changes.
Note: If your business is located in the U.S. or Canada, you also have the option to use SinglePlatform to add your menu.

Edit Your Menu
If you’ve added your menu as a photo or PDF file, you’ll need to edit your file and add it to your Page again.
If you’ve added your menu using SinglePlatform, you can email fb_updates@singleplatform.com with the following info:
The name of your restaurant
A link to your restaurant’s Facebook Page
A link to the correct menu or an attachment (.doc or .pdf) of the correct menu
The SinglePlatform team will update your Facebook menu within 2 business days of your request, free of charge. Please note that SinglePlatform currently only supports menus in the United States and Canada.
Remove Your Menu
To remove a menu from your Page:
Click Menu on the left side of your Page
Click Edit
Click Do Not Show Menu
Click Confirm

• Your own URL www.facebook.com.au/mdvsbusinessservices
We’ve noticed that many of our friends and fans on Facebook who have a Facebook Page for either themselves of their business, haven’t claimed their ‘Vanity’ URL.
You just have to follow some simple instructions and you could have it in a snap.
What exactly do we mean by this?
When you first set up a Page for yourself or business, Facebook gives you a url that looks something like this…..

http://www.facebook.com/pages/Equine-Calculator/857469375913?ref=ts
Not very easy to remember, and certainly not something you could tell your friends at a party to go and visit.
However, once your Page has reached 25 “likes” you are able to claim your own unique Facebook URL.

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Videos on what to do if someone owes you money
Videos on what to do if your business is in trouble.
Questions and Answers that were used by a debt collector for 20 years
FREE terms agreements, FREE debt collection letters that WORK
Copies of debt reduction letters, how to pay it off

HOW TO FIX YOUR CREDIT RATING FOR FREE..

Contracts that are yours to use and do use them, they’re there for your protection

A COMPLETE WEBSITE FOR OF FREE INFORMATION, you think its a scam but read it you will see its my legacy.. and that way people wont call me for help anymore as everything in my head has been braindumped onto the website.

Suddenly you find that you’re getting Facebook messages, calls or emails from people stating that you have a friend request from them. OH NO you have been duplicated.

People do this for two reasons in order to scam your friends list with SPAM or with private messages from “you” in order to give you to send them money or buy goods.

They will gather enough information and target friends with something called the‘Grandma Scam.’ The scammer contacts people close to the victim and tells them that they are in trouble of some kind, usually stranded on holidays or desperate for money or arrested or in some other legal trouble, etc. This is accompanied by an urgent plea to send money ASAP

Spam scam links to everyone on their friends list. This is a common social engineering tactic used by online fraudsters. The goal is to use the trust of the victim’s social circle to make the scam more believable. We have seen scam messages promoting diet pills, free gift cards and pleas directing people to check out photos and videos. You know those ones were your friends are suddenly in gym shoe ads or ray ban sunnies. They are so annoying and fill up your wall.

So if you are the person who is duplicated DO THIS
What YOU need to do is send out a private message or email to all your friends with the link that is the false page, now you may not be able to see it as usually the scammer blocks you, if so ask one of your friends to send you the link.
Tell everyone that is a FAKE page and to report it, tell them DO NOT INTERACT with them as you may find you’re the next victim, just report it as often as they can.
Then change your profile and cover photo, if the scammers copies you, change it again and again. If the scammer gets wind of the change of your cover and profile photos they will copy you, try and stay as much ahead of them as you can.
Ask your friends to bombard Facebook with reports that you are being faked profiled. They do this by using the report system on the top right hand side of the FAKE profile next to the message button there is a drop down menu that has a report/block action.
It is important that you upload a status EVERY day with the FAKE LINK telling your friends via the status to be reminded there is a fake person pretending to be you and to NOT interact just to help you report them constantly and do not friend them, that if you have friended them UNFRIEND STRAIGHT AWAY.

Post in your status stating
“There is a FAKE account asking you to be a friend IT IS NOT ME, this photo of me with my dog/cat/husband is the REAL ME,call me if you wish to confirm, DO NOT INTERACT with the fake profile either by status, friends or private message, just report and block the fake one Please and DO NOT accept a friend request from me as we are already friends”.
Pin that status to the top of your page and upload that status every day as well, the pin is to keep it to the top of your page and the status on the wall is to remind those and alert those who may not have seen the pined or past posts.
Recheck your privacy settings are so very TIGHT

If you know someone is have been duplicated HELP them by doing the above as imagine the feeling of guilt, stress, time wasting and pure annoyance if it happened to you, in reality those feelings are magnified 100 fold. YOU would want someone to help you wouldn’t you.

Please note it will take ages for it to come and you will have to ask constantly for Facebook to do something. You have to realise that the fake profiler is probably telling Facebook you’re the fake, further with millions of people on Facebook it could easily be that your name can be duplicated a thousand times and most importantly Facebook needs to really Know and BELIEVE that the other profile is the fake, this will happen only after many times your friends bombard Facebook with the report/block action.

Consider as well Facebook are protecting anyone and everyone and for them they’re unaware of which or whom is the REAL person and it protects your pages from being pulled down without a through search from Facebook as to who is real and who is not.

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

TRIPADVISOR and Social Media Feedback Request Template
Email it or send as a Letter to your clients

A suggestion from MDVS Business Services to enhance your TRIPADVISOR or Social Media status and referrals, this template can be used for soliciting any feedback, feel free to play around with the template to suit your style.

My suggestion would be to send it out via email a few days after your clients/guests/attendee visited your premises.

Would you mind helping us?

Thank you for visiting place your business, tour, event here e.g.: taking a tour with ABC, we trust you had a fantastic time on our rename your tour, event, business here, and with our professional guides, assistant, staff.

Our vision is to be the best business, tour, event in our field and to achieve this, we need your assistance.

Your feedback is very important to us, it will enable us to improve and maintain our rename your tour, event, business here and also acknowledges the work of our staff. We would be very grateful if you could take a couple of minutes to complete any positive feedback you may have.

We really appreciate your support as with the positive feedback on Tripadvisor, Facebook and other social media we as a business and community grow and in turn can employ more people; yes your referral is THAT important to our business and in turn our community.

Whilst our feedback is consistently positive we acknowledge that on rare occasions for various reasons we may have not met your satisfaction 100%. We ask that IF this is the case you allow us to rectify any issue rather than venting on social media, if you feel that after talking to us that your matter is not resolved then feel free to upload your complaint publically, all we ask is that you give us a chance to fix it first.

Thank you so much for your time
We look forwarding to hearing from you and perhaps seeing you again.

Please just reply to this email to forward your feedback that we can use as a testimonial.
You can also write reviews and follow us on:
www.tripadisor.com.au/nameyourbusinesshere.
www.facebook.com/nameyourbusinesshere

Thanks again so much
The team at name your business
Place your phone number

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

You know when someone rings you and you want to send a call to voicemail, well reply with messages sends that call to voicemail and also at the same time sends that caller a text message.

When a person calls you get to accept or decline, well above the decline is a tab messages, open it when they are calling.

I have set up a number of “reply with messages templates”, some for business, one for friends.
It’s easy…
• Open up your Iphone
• Go to Settings
• Go to Phone
• Go to Respond with Text
• Write over the templated ones however make sure before you send it to a client that you use a friends phone to call you and then flick back the messages so that you can check for grammar and spelling mistakes.

Why use this?
For a number of reasons, if a person hears a voice mail at times they may just hang up and not leave a message. Therefore by “flicking” a templated message your potential caller gets notified via text as well.

I have three replies.
1. I am sorry but I cannot take your call right now as I am teaching a Facebook workshop, however I really would love to hear how I can help you, if you have left a voicemail I will call you back ASAP if not perhaps you may like to text me back now and that way when I call I know how we can help. Thanks and kind regards Sharyn McCaskey Mdvs Business Services your Facebook Specialist.
2. I am sorry but I cannot talk right now, however I am keen to know how I can help you, I can call you back ASAP or would you like to text me how I can help you so when I call back we are on the same page. Thanks and kind regards Sharyn McCaskey Mdvs Business Services your Facebook Specialist.

Number 3 is for people I know
3. Hey I am sorry but I am snowed under, can you text me and I can call you back ASAP.

Reply with messages will come in handy when you’re unable to pick the call up but you want to let the caller know that you’ll call them back. All you have to do was swipe the phone icons whenever you received a call and tap on Reply with Message, followed by the message you want to send.

To make things easy, Apple has put some default messages, I am on my way, Is everything Ok, and others. When you tap on them the message got sent automatically and the caller is also diverted to your voicemail.

Your goal is to create a custom message that will promote your business.
• Open up your Iphone
• Go to Settings
• Go to Phone
• Go to Respond with Text
• Write over the templated ones however make sure before you send it to a client that you use a friends phone to call you and then flick back the messages so that you can check for grammar and spelling mistakes.

A tip is to write it out first on a computer so that you can see how it flows and how long it is. So now, you can just tap on the custom message you want to send and it gets sent. It WORKS and is a great marketing tool for your brand.

*********************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Did you know that by 2020, the majority of people either employed or running their own businesses will be millennials. It’s scary to see so many businesses who are not adapted to selling to this genre, which is phone based. Says Sharyn McCaskey.

There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a magazine, consider this, people no longer ask for taxi’s they call for an Uber.

Doing business, the digital way means you must be available 24/7, have a responsive website, this means that your site opens effectively to whatever device it is on, a desktop, a phone or iPad. A business needs to be listed on about 50 free on line directories and have a strong and regularly actioned and interactive social media platform, suited to their industry. Sounds daunting but it’s not.

Simply create a list of what you need to be focused on and chip away at getting it done, within a few short months you can be internet dominant. Most what you need to action is FREE, it’s just time consuming. But investing in this time creates results that equals new customers and ease for existing ones, the happier and easier it is for your customers the more money they spend in your establishment.

Malibu Fresh Essentials is in discussions with a blog writer, recently it created a responsive and interactive website, the Instagram account gains followers daily and the business has a strong loyal following on Facebook, one recent post was shared over 5000 times and the post was seen by over 395,000 people, this one post was instrumental in gaining many new shoppers to the store.

Mdvs Business Services director Sharyn McCaskey manages the social media of several local businesses and understands that being real and genuine via social media is what people like, social media is that social, people do not respond when being sold at but feel connected to a business when being sold to. The nuance of understanding that is what makes a social media presence successful.

Here are some ways to keep evolving and stay ahead in business:
1. Create at least two social media platforms that suits your business.
2. Learn how to schedule posts so that a post will go out daily, action about a weeks’ worth in advance.
3. Use Facebook as this won the social media wars, download the app Pages and use it in conjunction with your phone to create 30 second videos about your business.
4. If you don’t know, attend a social media course, the cost is a tax write off.
5. You don’t need to be perfect you just need to do it, now.

There have been so many businesses facing financial issues over the last few years, those which haven’t have one thing in common, they adapted to today’s marketing trends.

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Networking:- IS the most IMPORTANT AND COST EFFECTIVE TOOL to marketing yourself and your business.

How To – NETWORK Effectively

What is NETWORKING?:
• Getting together with other businesses and sharing ideas.
• Getting together and promoting your business.
• Getting together and listening to other business
• Having a few drinks or a round of golf
• Showcasing your products and services at an expo.
• A tool to increase your business and profits
• Meeting new businesses and potential clients.
• Chatting over dinner, lunch or a breakfast function.
• Getting together to discuss work concerns and solutions
• Introducing other business to each other
• Holding your own seminars or functions
• It is the MOST IMPORTANT and POWERFUL tool in marketing
• Cost effective way to increase YOUR business
• Is something that does not come straight away but in time and must be worked AT!

NETWORKING is in a nutshell.
BUILDING NEW RELATIONSHIPS
AND/OR
MAINTAINING EXISTING ONES

Q: What would be in a networking Kit?
A good attitude
A fair number of your business cards to hand out – (refer to points below)!.
Two pens
A small notebook (kept tidy and clean and not falling apart)
Some Pamphlets on your business
An open mind
A GENUINE WILLINGNESS TO BE THERE
A SMILE AND FIRM HANDSHAKE

BUSINESS CARDS: Be sure to put your contact details, location, and company name on the card. Ensure that your most likely to reach you phone number is bold enough to distinguish from the other numbers. When you need new cards – don’t wait, just get them. The cost of having scruffy or pen-modified cards may do your business more harm than good. Be sure to have cards on hand always – you never know when you may need them. There is nothing worse than being asked for your card and having to say, sorry I don’t have any, IT CAN REFLECT QUITE NEGATIVELY ON YOUR BUSINESS. Give them to all of your employees to use. They will promote your company in ways that you might not even have thought of and the potential increased loyalty factor from your staff will also be a long term benefit for you. I suggest that you keep the cards, simple and not to busy, and use only one side of the card, the reason, that if you are recommending someone then you can write THEIR details on the back of YOUR card. Avoid cheap and back yard printers as your card is your indication of what one can expect from you, therefore if you have a cheap card then confidence in your work is not very high. You are what you give out.

Q: Name some places to network?
Any business function or networking group, such as a Chamber of Commerce, or Business Network Industries etc, also go out of your district there are 100’s of groups to join and WORK them, (often people join groups and say “here I am” and then get surprised that they do not receive new work” – in order to be successful YOU Must work a room and a group, you have to introduce yourself and participant, it always surprises me how many members may be in a business group and NEVER even go to a function).
A local community group, such as a sporting group or rotary – think about a football group, you think of them as only the players yet they may well have hundreds of members, and a good majority of them could have a need for your business, either as employees, running their own business, or just the general public. – (The back of the RMK directory has a listing of all the sporting groups in Rockingham, and you can contact your local council for a listing from there community department).
Your shopping centre
Picking up the kids from school
A business expo or seminar:-
* The list is endless, I often am spoken to outside my post office box, they see the logo on my car and ask for my card, and I see there logo and think, well I don’t know them I will get their card and introduce myself. SO in short you can network…
ANYTIME AND EVERYWHERE AND ANYWHERE YOU ARE OR YOU GO………
Exceptions may be – “a formal official function” such as Anzac DAY March, or a funeral, best to use discretion but most places are well and truly acceptable, just use common sense”

Q: Who is the FIRST person you speak to at a network FUNCTION?
The person who is hosting and/or holding the function – this is to say thank you for supplying a forum for business to work with each other. This person often knows everyone in the room and can often point you in the direction of clients who may wish to work with YOUR business.

Q: Who is the second and third person you speak to at a network FUNCTION?
A person or business associate that you have NEVER met before! –
The idea is to meet people you have never met before, there is no point in networking to people who already know what and who you are.

Q: How do I say Hello to someone I have never met before?
Walk in the door and stand tall, good posture displays are great attitude with body language, SMILE genuinely, then walk up to a person and look them in the eye and say, “Hello my name Sharyn, how are you this evening” – “fine thanks and you” – “Brilliant thanks, so tell me what do YOU do”. Always maintain eye contact with that person. Listen with genuine interest.

Q: What do I do or say to a person who is obviously not interested in what I have to say or offer?
Wait till the dreaded LULL, genuinely thank them for their time, give them your business card and take theirs. Politely advise them that there is someone who you must speak to prior to that person leaving and ask if they mind if you can be excused, remind them that if you know of any person or in fact yourself could do business together then you would like to be able to call them, this way you leave on a POSITIVE note. Never just walk away or be rude.

Q; Why do people go to a function to network?
When you are getting ready for a function – do you say to yourself “OH I wonder what new business I am going to be told about tonight?” NO you say “Oh I wonder how many people are going to be there tonight who I can SELL my products and services to”, therefore how does networking work if everyone is going for there own similar reasons, easy BY LISTENING TO WHAT THE OTHER person is saying, because if you give someone genuine time, they will gladly do the same for you.

Q: Why does networking work for some and not others?
Networking is not easy and some people are born to it, others have to work at it, but if you can just understand that everyone feels unsure outside of there comfort zone and you must go to a function with a goal and plan in mind, often you see people just standing around the room and they do not approach anyone and others do not approach them. SO make a rule that I will make the functions work for me, I will walk in, SMILE, go up to a person, SHAKE hands FIRMLY and introduce myself, and I will then ASK about them, then I will FOLLOWUP after the function. You will only get out of networking what you put in.

Q: Now the fourth and fifth person you speak to at a network FUNCTION?
A person who you have done business with previously, this is done to maintain the relationship, often this is when work can be exchanged or information shared about new possibilities. Maintaining relationships are just as important IF SO more important than obtaining new clients. Go deeper, not wider. Many of us already know plenty of people. Yet there’s a tendency to believe that if you add more people to your networking circles, you will create greater business opportunity for you and your network. Unless you are at the beginning stages of your business, I believe you will be far more effective if you build deeper relationships with the people you already know than starting new relationships with lots of strangers.
These deepened “partnerships” will generate meaningful and profitable introductions, referrals, business opportunities, and friendships

Q: How do you get rid of a person?
This can be difficult but must always be handled with care. It may be they are negative or talk bad about other businesses, I remember one incident when a new person came up to me and I asked “how are you” to which he replied quite loudly, “&$%# Off I have had a bad day”. You ARE, who you are seen with, I left that person very quickly. If you are caught with someone who speaks foul, or just really really gives you the hebies, then wait for a lull, or finish a sentence then immediately say “thanks for your time, there is someone over there I must speak to before they leave, it was nice talking to you”. NEVER EVER say “ I am just getting a drink I will be back in a minute” or Excuse me I must go to the bathroom and I will be back in a minute”. Both implies that you are going to return and is most offensive and embarrassing to the person you have just left when you go to another person and DO not come back.

Q: What would be some things NOT to do at a function?
Swear
Smoke
Whine
Complain
Gossip
Talk about someone who may owe you money
Get drunk

Q: What would you NOT wear to a function?
Something casual
Something that has a stain on it
Something flashy or sexy
Something that has a hole in it
Something that is smelly or dirty
Thongs or old Sand shoes
A sad or miserable look on your face
Too much makeup
A GREAT IDEA IS TO INVEST IN A UNIFORM……… A pair of black pants and a nice shirt with your logo on it, this way you always are instantly recognizable and if someone is looking for you or pointing you out to a potential associate, then your uniform stands out, then you don’t have to worry about what you are going to wear. It is a tax deduction and keeps your washing and wardrobe down, if you are a girl a knee length black skirt also looks good

Q: Do not judge a person?
You never know who they know or what mood they are in, they really may have had a bad day, we often think that the person who we are talking to may not be of benefit to you, but …………… I recall a incident when I was at a function and the person said to me “I don’t have any accounts at all therefore your debt collection manual may not be of use to me”.

I thanked him anyway, we talked some more and went our other ways, the next day I received a call from an accountant’s office who was this person’s brother, and he wanted me to conduct a seminar for his clients. SO you never know who that person may know. EVERY person knows someone who may be a potential client of yours.

Q: How long do I stay with a person or group?
As long as you like, especially if you are getting along very well, I would suggest though the most time would be about 15 minutes one on one, (unless you are at a lunch or breakfast that you cannot move from). BUT remember you are there to meet new people and to start relationships. Therefore you should include others into your conversation and introduce others, I would suggest that IF you are getting along very well with a person then invite them that night to stay in contact and/or at that time make a “date” to get together again, either for a drink, lunch, golf or another function that you think they may enjoy.

Q: How much business would come from clients you network with?
Statistics PROVE that once you have a client if you keep them happy the MAJORITY of your business comes from them, in either continuous working relations or by THEIR recommendations. Why?- BECAUSE business is built on dealing with WHOM YOU TRUST and only by getting to know a person do you develop TRUST.

Q: How much money does networking cost and what should I spend on it?
Apart from your joining fees to groups NETWORKING is FREE! Contact groups such as the Chamber of Commerce, Rotary, Business Networking Groups or anywhere business is conducted and ask the executive officer to invite you to their functions, all groups will allow you to come at least once, maybe twice prior to you having to join or having to pay for membership, this way you can determine if the group is productive and something you wish to be part of.

DO not just stay in your area, be prepared to travel outside of your suburbs or towns, there are hundreds of businesses and groups, waiting to hear from you, and if you take advantage of the “try before you buy” method of attending functions, make sure that everyone you meet you obtain their business cards from. Ask them about the particular group you are attending, look at their web sites to see what the group achieves. The other costs are standard business costs, such as business cards, pamphlets etc.

Q: How do I recommend someone I am not sure of?
You don’t, unless you know they will exceed your customer’s expectations then do not refer a person or a business, it is important to note that if someone recommends you or you recommend a business, then you are saying “I have the upmost respect and faith in you to do a brilliant job”. For example if you recommend Joe Bloggs and he lets that client down, then the next time you refer someone again, they will not take this recommendation seriously from you. YOUR recommendations are a reflection on you. Remember also that people who refer you are placing the same trust in YOU. If I know of a person who has recommended me, then I contact them and say THANK YOU and let them know that I will make sure their client is satisfied, then when the work is completed I ring the referrer and let them now the outcome of the job. EVERYTIME – this way they KNOW that you looked after their associate, and will continue to recommend YOU.

Q: Do I have to buy of everyone I try and network with?
No not at all, networking is not about buying off someone as you will never need the services of everyone, but you always know of someone who may be needing that person, if not by keeping their details and keeping the relationship maintained and then recommending them is what is successful networking, because if you recommend and find work for them, then they will find work for YOU.

Q; After a function what do you do?
Email the new potential client and say “it was so nice to meet you at the function last night, I really enjoyed talking to you, I have kept your business card and if I know or speak to someone who is looking for your services, I will gladly pass on your details. I have also attached a short profile on my business to let you know more about us, I am looking forward to seeing you again”.
Start a database or add the person’s details to your existing data base and USE it, think about the next game of golf or another business group that your new associate might like to come along to.

Q; Explain how you would answer a question about someone you did not like or trust?
First rule of this is most important – IF YOU PUT SOMEONE DOWN IT says more about YOU than it does than about the other business, saying nothing is also just the same as putting them down, it also leaves an impression that says “I wonder what you say about me when I am not around or if someone asks about me”.

Therefore – it is always best to say nothing negative, even if you know they have a bad reputation or dissatisfied customers.
EG:
“What do you know about ABC and their business” – “I personally have had no business dealings with them so it makes it hard for me to judge there work or business ethics”. OR “Oh are you looking for a painter, I have not dealt with ABC but I can assure you that I know XYZ is brilliant can I introduce you to him?”.
“Have to heard anything about ABC and their work” – “No nothing that comes to mind, why are you looking for a painter?”
Best even if you have heard something negative to KEEP IT TO YOURSELF, as even though you are “repeating it” the mud also sticks on you as people will associate that knowledge and negatives with you also.

Q: Once a week what should we do?
Get in contact with at least three clients that you have already done business with and just invite them to lunch or breakfast, a drink, coffee or a BBQ, aim at putting together people who MAY do business with each other who may not at this stage know each other. You become known as a person with a lot of contacts and a great source of information, people LOVE to feel special and appreciated by taking the time to introduce others who can work together shows that YOU are interested in not only working with your associates but want to SUPPORTING THEM as well.

Q; should you attend every networking function?
Yes you should be seen at least 90% of the group’s functions, a person who is SEEN will be the one who gets the work, they build the trust and friendships, besides business networking functions are great social events that are usually a lot of fun, especially if you go with a positive attitude.

Q: How quick will I see results?
In some instances – THERE AND THEN, I have seen people at functions exchange work on the spot, especially at functions designed to the sole purpose of networking, I have seen relationships form IMMEDIATELY, for example a party-hire business and a face painter, a function centre and bridal shop. BUT it may not happen for a year or so, networking is about building trust, keeping your business noticed and reminding the other businesses you are there. Networking is something that is not usually successful that first time, but is something that is gradual and continuous once established. A good point to note is that if you have two or three painters and then a person needs a painter they will go to the business they feel most comfortable and friendly with, if you are friends or become friends with a painter then usually you never look beyond that person for any painting job. That is what networking is about. Business is done mostly with people we know and trust, only do we seek business from outside our relationships when we do not know any person or our associates and friends do not know any person who conducts that said line of work.

Q: What time should I turn up – I don’t want to be the first person there?
The majority of networking is done in the first hour of any function, as this is when you are most motivated. I have often seen people walk into a room after a speaker has started missing the most valuable time of the function, so if the event starts at 5pm then be there at 5pm. If you are the first to arrive then make the most of this by being the person at the door saying hello to the attendees. Stay until the end, you don’t have to be the last person there but if you are, then offer to help the host/hostess clean up after the function.

Q: Do I wear a name tag?
I think that these are an extremely effect tool, they give the person a chance to remember your name and business, perhaps instead you can organize to get a name badge made, or better still, have your business card placed in a plastic name badge holder, these look great and can be taken everywhere. Always wear it on your right hand side of your shirt. If you have a logo on your shirt then either just above or below the logo is usually acceptable. You wear it on your right as this is usually were the eye leads, the same as a drink should always be held in the left hand so that you have your right hand free for greetings, if you change hands then you may have wet hands or sticky hands from the glass, so always keep the right one free.

Q; If I go with a friend of partner should we stay together?
I think it is advisable to be seen together for part of the night, about 15% of the duration of the evening, introduce your partner or friend, but think, if you split then you can meet and network with double the amount of new clients. If you then meet someone your partner has already spoken to then the majority of introduction to that person is done. I used to go to chamber functions with a friend and then walk in with her, once settled in that “oh thank god I am here now zone” we would split up and proceed to network. I will always be grateful to that person for making my introduction to networking easier and I in turn now do the same for new members. Getting in the door alone is often the hardest part of the evening, and you are NOT alone is feeling out of your comfort zone, but soon a good smile and a new person can make you feel part of the group.

Q; Look for a person who is alone?
This is usually a person who does not know how to walk into a group or up to a person and IF you are the one to welcome them, then they will be forever grateful. Ask relevant questions and then offer to introduce them around the room, a friendly supportive face is a friend for life and YOU and your business will ALWAYS be remembered.

Q: Don’t be frightened to walk into a group and introduce yourself?
BUT watch for body language if you see they are in huddle with there backs to the room, then they may not wish to be “disturbed”. But if they are open and friendly walk up and then, LISTEN to the conversation, when relevant join in and in the same breath introduce yourself. DO NOT change the topic of conversation as this can be seen as pushy. Smile at the group and be proactive.

Q: Watch for body language and if there is two people having a private conversation do not intrude?
It is the same as a group if you see two people eye to eye and intense then best to leave them be, if you happen to walk into a group or pair that are so obviously taken back, often they are in such a conversation that they do not notice you, but when they do, immediately say “Hi my name is Sharyn, and I was just hoping to meet you, but I can see your busy, I will come back later , sorry for disturbing you”. They will either welcome you with no we are finished or agree to you coming back.

Q: How to WELCOME any person into your conversation or group who has just entered?
Take charge, put you hand on their arm and say hello, my name is Sharyn May I introduce you to the group, “yes thanks my name is John from The Poster Faktory” “Welcome John, this is ……..” Again think of you being the outsider and how welcoming it would be if someone made the effort for you.

Q: If I forget a persons name and they are not wearing a badge what do I do?
Someone walks into the group and you wish to introduce them but you cannot remember the new persons name, then just say, “hello come and join us, my name is Sharyn from MDVS Business Services, why don’t the two of you introduce yourself”. Then you leave it up to them to say their name, you then can be reminded in the same breath. If you are talking to your new associate and you forget their name, then be honest and say, I am sorry can you refresh my memory with your name – but do not ask this more than once if you forget again, it is quite rude and dismissive of that person to ask yet again. If the person is not near you and you are about to embark of a conversation with them ask someone who is near you if they know the name. Then you can walk over with confidence and open with your hand outstretched and say “hello Jim, how are you tonight”. IMPORTANT NOTE: Do not shorten, or change a person’s name, if they say their name is Debbie then use it in full do not shorten it to Deb.

Q: What would be some key words never to say?
Work is so busy I am run off my feet – it implies you have no time for new work or if you got it could not fit it in your schedule.
NEVER introduce you self in a negative tone or manner, NEVER start off with, “I thought this would be better organized and have more people here”. Or “Thank God Jim’s not here” AGAIN think common sense and remember anything positive is FANTASTIC and anything negative is a NO NO.

Q: What would be a good way to start selling my products and services at a function to people I meet?
Think of these functions as a introduction source, touch on what you do and then follow up after the function with a meeting to conduct the “sales pitch”, networking sessions are about introductions, if you spend all your time selling to one person then you miss valuable opportunities to meet so many other people, besides it can make you look desperate and can be the start of people avoiding you. Ask the host/hostess PRIOR to the function, phone them for example and ask them is there a table that will be set aside that businesses may leave pamphlets on, never just bring and display your pamphlets as the person organizing the function may not want to advertise any other business so openly that night.
Be respectful of their wishes.

Q: Help me understand some listening skills?
LISTENING is a skill that can be learnt, focus on what the person is telling you, you may not be interested at first but sooner or later something will become common to you both. Do not interrupt when someone is talking, or think about yourself or a answer whilst they are talking, LISTEN all the WAY THROUGH that person’s sentence as when YOU are formulating a response or thinking of a similar situation you cannot be fully listening to your associate. THINK before you answer and look directly at that person. Always feedback any important details or meetings as often what we hear is NOT what is said and this can be a genuine misunderstanding that can cause you to LOSE that customer.

A quiz – ask this to a number of people and I promise you will never get 100% the same answer in any group. I am getting married on the 14th of July and I need to move it back a week. “what day will YOU turn up to the wedding” 50% answer the 7th of July and 50% answer the 21st of July, no right or wrong just a misunderstanding, so feedback would entail, “oh great I will see you then on the 7th July”.

DATABASE:
Is the natural progression and one of the most important aspects of networking!:
I often ask at seminars what do people do with cards they pick up that night, and I am usually told, either they throw it out or file it away, I then ask do you refer to them and the answer is sometimes.

If you already have a person who KNOWS your business exists then you already have that person as a CLIENT and as your very own tool for ADVERTISING YOUR business. If you are trusted, known, respected and keep in contact, people who know you WILL recommend you. SO when you obtain a card add it to the database that you will have started NOW…

Then once every two or three months, send a generic but informative e-mail to your list advising them of your specials, any knowledge you may have obtained that may be useful. Use your database to contact someone once a week or so, and invite someone new to lunch or coffee.

Put your data base in excel and keep it SAFE and Backed UP. This day and age you can keep just four basic items of information: Business Name (this usually also tells what the business is, ie, Macs Scuba Diving School), Phone Number, Person to contact and EMAIL address.

EG:-
NAME OF BUSINESS PHONE EMAIL NAME OF PERSON
Poster Faktory 9594 0835 posterfaktory@bigpond.com.au
John Browne
Mdvs Business Support 9529 2828 mdvs@iinet.net.au
Sharyn McCaskey

If you keep this database under EXCEL, it is so easy to keep in REGULAR contact with your clients. REMEMBER when you send an e-mail to make sure you send your contact list out under BCC. (refer to * below if you wish to know how to use BCC)

Firstly there is nothing worse than getting an e-mail and finding 60 other e-mail addresses on it, VERY UNPROFESSIONAL, and an offence against the Spam Act, so you write your invitation or newsletter on the FRONT of the email (do not send invites as attachments, the main information MUST be on the front of a e-mail – as this is all people often have the time for, only if it truly interests a person will they take the time of open an attachment, send a attachment as a secondary notice ONLY. Then highlight your e-mail listing and copy and paste it under BCC, then your newsletter can reach 750 people in ONE go.

It is best to keep your database under excel rather than your address book, for two main reasons, your address book his a number limit of addresses and in excel you can set up different files for different groups or target markets. EG you may have a friendship list, a chamber list, people who already have DONE business with you, rotary members, etc etc etc…. then you also can have one generic list that includes your entire database.
Remember to back up these lists.

Keep your newsletter or invitation short and to the point, USE bullets over paragraphs if you can and highlight the main element. DO NOT send photos or large text, think of the email arriving on the lowest form of computer and think of how long YOUR email may take to download. Publisher may also be a problem as if the person receiving the e-mail doe not have this program or has an older version then they cannot open it. That is why you keep it simple and only use normal fonts, no graphics etc…. DO NOT use more than TWO colours and only as headings, write your notes in basic black, the colours must also NEVER be yellow, pink, bright blue, bright green, in fact use only Autumn colours.

OTHER IDEAS FOR REGULAR CONTACT:-
• Have a BBQ – get them to bring their own meat and drinks.
• Hold a function night yourself at your place of business or host a Business after Hours for your business group.
• Invite a guest speaker in to talk about something INTERESTING to all of your guests, we often get caught up with thinking because it interests us then it must interest everyone. A lot of great speakers will come along for FREE as this also gives them the chance to network themselves to.
• Write a newsletter that has interesting and informative notes, put them in DOT point so that your contacts find them quick and easy to read.
• Contact your local Golf CLUB and work with them to hold a golf day.
• Organize monthly lunches at a local restaurant and invite business along that you know may wish to do business with each other.
• Hold a VIP night at your place of business.

BCC – Go to Microsoft outlook express
Go to new message
Go to view
TICK for all headers…………………. Then proceed to use BCC…
Phrases that may HELP you:
“hello my name is Sharyn and how are you tonight”
“have you been in business long”
“I see you were talking to Jim, how long have you known each other”
“I love your uniform, where did you get it”
“Do you know any great things to do here in town”
“Are you a home based business or do you operate from a commercial premises”
“isn’t this a fantastic venue”
“isn’t the food great”
“I heard about this new seminar on next week, do you know about it”
“Oh Jim’s Shop – can you tell me more about your business and what you do?”.

For people you may have already met, then touch on something you
“Hi Michelle, thanks for tip last week it was great”
“Oh Michael, how did the trip go”
People LOVE that you have remembered them and it shows that you have a genuine interest, this will go very far towards building a solid relationship.

Be aware of getting personal or talking about a person’s height, arms etc if they are out of the ordinary as they may find it not easy to talk about. I have a dear friend who is very tall and the first thing everyone says when they met him, is “my your so tall”, it gets old fast.

Avoid talking about anything with a woman, such as nice legs, or nice broach or anything to girlie. Some women may find this pleasant but try always to think of something professional.

THE best lines are:
1. Genuine Smile, Friendly Hello my name is ……. “how are you”?.
2. Genuine Smile, Genuine Hello, Jim it is nice to see you again”.

NETWORK experiences that have worked for me and can easily work for you, it shows that even the most amazing places you can create work for YOU, We all have experience and we all can CREATE our own experiences, sometimes we just need to think outside the circle…

1. I was in Singapore with a girlfriend, she was asleep and I went to the pool, I sat on one side of the pool a man was on the other, it started to rain, we both got up and ended up in the same elevator, said hello and then both got off same floor, laughed and went our own ways, next day at traffic lights,
“oh hello did I not meet you in the hotel yesterday, my name is Sharyn”
“yes you did I’m Scott”.
“Scott we are going to Santosa Island today and you”
“SO am I”
“Great then come with us”
It turned out Scott was from a training company in Queensland, and we have since conducted many sessions together, plus his company has purchased copies of my Debt Manuals, they have also used my Customer Service manuals as a basis for their training. I am so excited as Scott’s business partner, Melanie and I, have received a request to front a business documentary in 2006.

2. Christine runs a decorator service, she attended the Debt Collection course in 2003, then recommended the course over time to three other people, each time I rang and thanked her and also advised her how each session ended, I took her recommendations very seriously and was very appreciative of her support. This week I received a phone call from an editor in chief of a business magazine who asked if I would like to write a column for the magazine, ON CHRISTINE’S recommendation.
HUGH profile for me received on genuine support and great networking opportunities.

Both these support my industry, you may be involved in another industry such as mechanics, events or beauty therapy and may like to think of ways in which you can work networking into your industry. But it just goes to show that you NEVER know who, where, when or how you may be effecting someone and MUST always think of this every time you speak to anyone, as in the case of Christine, she knew someone that I could help but mostly who could REALLY help me.

3. Networking can be done anywhere and can result in great friendships or common interests and sometimes can be achieved from a funny moment. A story that comes to mind:-

My goddaughters christening in 2001, we were all sitting around a table and I was talking to the priest, a very good looking man, we talked about computers and diving, he gave me his card and I placed it in my bra, he laughed and said “oh my that is the closest I am every going to get to sex” , with that comment we became firm mates, he also had friends who were on mine sites and from our friendship, he referred me to the chaplain in some mine sites of which I was “employed” to work with some miners and their families who were having money issues.

By not being pushy, by just talking in conversations, by developing contacts and following up with them you can find the most amazing results and direction that your business and social life can go into that you NEVER imagined.

This manual is not about teaching you new things, it is about the ideas, knowledge and know how being brought to the surface, mostly it is about enforcing the notion of networking and bringing to the surface what you already knew, for women, it is like when you are pregnant then all of a sudden there is heaps of expectant mums around, the same with this, by actively thinking about this – THEN IT WORKS.

If there are items that are new to you, then fantastic
Life is about learning every day something new and interesting.

There are also thousands of sites on the Internet aimed solely on this subject, just conduct a goggle search and there they are!

www.google.com.au, then proceed to a advanced search, type in how to Networking in Business. You will be shocked at the information available at your fingertips.

GOALS for you to follow up and action:-
1. Formulate a Networking Strategy
2. Build a Networking Tool Kit
3. Focus on the Networking Groups
4. Have a ONE PAGE profile on file so you can e-mail it next working day
5. Go to a networking function and make sure you introduce yourself to ONE person who you have not met before.
6. Go to networking function and ask a person you know introduce you to someone you don’t know.
7. Write a profile about your business that can be said in 60 seconds?
8. Learn this 60 second profile so that it just comes naturally to you in conversation.
9. Name three businesses you would recommend and now call them and tell them? (Ask for their cards).
10. GET MOTIVATED TO MAKE CONTACT.

NETWORKING FOR OTHERS – gets YOU business.
Few have achieved Master Networking status. They have developed their networking to the point where it is generating a continuous stream of referrals – not just for their own business, but for other people they know – and they know lots of people. THEREFORE, if the person in front of you can help someone you know, INTRODUCE THEM, if that other person is not there, then obtain the business card of your new associate and ALSO write your “friends” details on the back of YOUR Card.

Clean professional attire.
Look in a mirror TWICE before you go to a function, look and see what you are wearing and what does it say about you.

Be brief and do not go on.
Write and remember a 60 second introduction about YOU and your business, if asked a question give a direct answer. Do not use your industry talk as if the person is not in your industry what you say may go over there head. Keep your information SIMPLE.

Bring along extra business cards.
Each person you meet should receive two, so they can refer future prospects your way. Try and always have some in your wallet, some in your car and in your office.

Have fun and ENJOY yourself!
Networking should be regarded as fun, social and exciting. People always gravitate towards happy, positive and smiling people.

Meet someone you have never met before.
It is easy to start conversations and people usually love talking about themselves or their business. Make the goal in your conversations to connect rather than impress. Walk up and smile and say HELLO.

Don’t be rude.
Sounds obvious but have ever had your hand shaken in greeting by a person whose eyes flick to your face and then immediately scan the room to see if there is someone more important they should be speaking to? Focus on who you are with.

Meet a number of different people.
Networking nights are about introductions; endeavor to meet at least 3 people before you leave.

Speak to the people you know near the end of the function.
It’s easy to stay in your comfort zone and stay with people you know, meet three new people then go and introduce them to people you already know, that way you are being a master networker and maintaining your relationships.

If you arrive with a friend or colleague!
Then split up once you have said hello to the host and connect later in the function.

Network everywhere!.
Use every opportunity you have to meet new people. Invite them to functions, obtain their details and keep in contact. You never know where you will meet your BIGGEST client, or who will introduce them.

Don’t forget to network for others.
If you recommend others they in turn will recommend you. SEND business to others.

Always follow up.
You’ve made the connection now follow up. Email or phone within 48 hours, say something positive about your meeting, send though a profile on your business, products and services.

Be honestly enthusiastic, motivated and above all trustworthy.
Be genuine about your abilities and get excited about other businesses. Always be honest and NEVER ever be negative about another person or business.

Put your reputation on the line.
When you refer one person to another, you put your reputation on the line. You have to be able to trust your referral partner and be trusted in return. Neither you nor anyone else will refer a contact or valuable information to someone who can’t be trusted to handle it well.

Learn good listening skills!.
Focus, feedback and listen all the way through to a person.

Public Speaking:
Seek opportunities to speak about yourself, keep it brief, at events and functions. Hold your own business functions or seminars.

You will only get out of networking
What you put into it!
Think outside the circle and
Be amazed and who can do
Business for you and who will do business with you!.

I do hope you have enjoyed this manual and I thank you for taking the time to read this, if you would like to know about our other programs or manuals, please do not hesitate to contact MDVS Business Services on 9529 2828 or 0408 863331.

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

I have tested this site http://www.grum.co/ thoroughly and it works flawlessly, it is very user friendly.

Photos uploaded, scheduled post actioned to the time and date agreed, I can cut and paste my hash tag’s saving me heaps more time and means I can target my demographic accordingly.

What I love is that is it will offer me SO MUCH TIME

I prefer to work on a desktop; it really is that simple; however INSTAGRAM which is a great place to be seen works on a smart phone or Ipad only.

Scheduling your Instagram posts for a whole week is easy

You simply upload photos from your computer and they will be published in your Instagram or like in Facebook simply schedule the posts.

Instagram doesn’t officially support uploads from third-party apps. Like many apps before it, there’s a chance Grum could get shut down by Instagram at any moment. However, according to its creator, Ivan Grumov, Grum isn’t violating Instagram’s terms of use by cleverly utilizing ‘a clause saying that posts must be initiated by an Instagram user.’

Pricing isn’t shown until after signing up but I will tell you the costs $3.95/month for each Instagram account you want to access. For advertising agencies and other companies needing multiple accounts, prices drop when you sign up for three or more accounts.

Using Grum’s three day trial, I tested the program and I love it, everything is functioning perfecting. Simply click ‘Add Photo’, choose your photo and you can edit the photo using Grum’s built-in tools, add a caption if you so please and choose whether to post it now or schedule it for a later date. Don’t forget to cut and paste from your word document all your relevant hash tags.

ENJOY and here is another time saving tip from Mdvs Business Services
http://www.grum.co/

Sharyn McCaskey is an award winning and respected Facebook Specialist.

About Sharyn McCaskey
• I am 52 and have been married for 30 years. I know shocking I still look good right?
• Our son William, who lives in Melbourne and …please don’t judge me… works for Telstra.
• I have won numerous business awards and have been on a number of community/business committees.
• I have been active in our region for 15 years.
• People will tell you I am a go getter whose passion is driven by supporting others, I always finish what I start and I am a great out of the box thinker especially focusing on marketing.
• I love science fiction, Australian History and the TV series The Walking Dead.

About MDVS Business Services
Mdvs stands for Must Deliver Value and Service
I do 3 things:-
1 I teach Facebook Business Marketing focusing on gaining ORGANIC reach. When clients implement my teachings they prove Facebook Marketing WORKS. I have travelled over Australia teaching and in the last two years I have facilitated to 15,000 recipients, mostly referrals.
2 I manage a select few clients Facebook Pages, such as Visit Rockingham, Lulu’s Café, ShakespeareWA and Malibu Fresh Essentials; I am the consultant for the City Farmers Dog Wash Division Facebook pages.
3 I create awesome and professional Facebook Business Pages.
If I can help with Facebook I am only a call away: – 0408863331.www.facebook.com.au/mdvsbusinessservices

Even MORE details about Sharyn professionally this time.
• Is a certified Trainer with over 22 years real business experience
• Has a working understanding of social media and is a specialist on Facebook
• Has facilitated Facebook and Marketing to over 15,000 clients, including corporations, many small businesses and the government.
• Is a South Coast Regional Chamber of Commerce Business Woman of the Year
• Is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.
• Has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
• Most attendees of Sharyn’s seminars are referrals from past clients
• She is honestly reachable 24/7 via her mobile as she knows not all businesses are 9-5.
• She is a published author of a number of books including ‘The Complete Business Guide’, and many other easy to read manuals and books on how to make your business more productive and profitable.

You’re invited to browse through this website www.mdvs.com.au to learn more about my training and workshops, manuals and how I can help your business.

Your business will find new customers if you’re on Facebook, you will be exposed to potential new customers, whilst building and maintaining relationships with your existing clients.

It is a massive marketing opportunity with over 80,000 active users in Rockingham and over 1.19 billion worldwide
I feel it is akin to being in a network group that promotes and supports you, only on line.

It is very user friendly, Facebook prompts you along each step, anyone can use this site and there are thousands of 3 min YouTube videos that can support your education in using Facebook’s tools.

Once you have set up your page which will take about an hour, then individuals “like” your business page, effectively the customer come’s to you.
I strongly suggest when posting about your products and services you do so in the mindset that you’re speaking to one other person.
For the best results you will need to post daily and at various times, the good news is Facebook offers a scheduling option, I personally upload a weeks worth of posts in around 30 minutes each Monday, I then use my phone to respond to those said posts.
Consider the unlimited marketing potential of constantly sharing information about your business!

I would suggest setting up your page on a desktop; however I would operate the business page via the app “pages”.
The app Facebook used on your smart phone or tablet operates your personal page, in my case the Sharyn McCaskey site, the app pages operates my business site, Mdvs Business Services.

A Facebook page offers your business a site where you can post your own blogs which are called notes, upload photos, promote events, sales, upload videos, connects people to your website, shares your phone number, tells us your opening hours, upload your menus if you’re a restaurant, you can have a click through call now, book now or buy now button, a shop front ability, operate a competition, it shows your business on Google maps, create offers, build your brand recognition and invites reviews, this and so much more, actually Facebook offers over 60 useful tools to help vary the marketing on your site.

Wait don’t panic you can still do extremely well with using say three tools.
An active Facebook site will often trump a website and it certainly helps with getting you found on Google.
Best of all, all of this for not one cent, nil, nada, bunkas, nothing, yes all for free.

Facebook do offer paid advertisements and these are designed to target specifically to your demographic, the ad design is so simple, you add your key words, what suburb, city or region you want to target, the age group, if they have liked certain things (perfect say if your targeting brides) and how much you want to spend a day, which can be as little as $5.00, how many days you want to run the advertisement.
After filling in one for me recently the stats should my advertisement would be seen by 98,123 potential new clients.

Once you have a presence on the site, you will often see people comment “do you know a good ABC” Your fans then reply with “yes here is the information about ABC, I use them”. Individuals trust these referrals over all other forms of marketing.

Like anything it can be daunting and there is so much more to Facebook then I have shared here, however just do it, build your site, then learn one thing, then other, pretty soon you will be an active user and your marketing budget will decrease and your income increase.
Facebook of course works better in some industries than it does in others, however with small businesses feeling the pinch and marketing dollars tightening doesn’t it make sense to have a look at Facebook’s potential.

By no means should it be your only marketing spend, don’t dismiss other areas, like the newspaper, flyers, website and networking groups they are important and your marketing should be varied.

The way I describe Facebook is it offers every business the ability to be its own private TV Station, Magazine and Newspaper, you fill the content.

************************************************************************
Sharyn McCaskey is an award winning and respected Facebook Specialist.
About Sharyn McCaskey
• I am 52 and have been married for 30 years. I know shocking I still look good right?
• Our son William, who lives in Melbourne and …please don’t judge me… works for Telstra.
• I have won numerous business awards and have been on a number of community/business committees.
• I have been active in our region for 15 years.
• People will tell you I am a go getter whose passion is driven by supporting others, I always finish what I start and I am a great out of the box thinker especially focusing on marketing.
• I love science fiction, Australian History and the TV series The Walking Dead.

About MDVS Business Services
Mdvs stands for Must Deliver Value and Service
I do 3 things:-
1 I teach Facebook Business Marketing focusing on gaining ORGANIC reach. When clients implement my teachings they prove Facebook Marketing WORKS. I have travelled over Australia teaching and in the last two years I have facilitated to 15,000 recipients, mostly referrals.
2 I manage a select few clients Facebook Pages, such as Visit Rockingham, Lulu’s Café, ShakespeareWA and Malibu Fresh Essentials; I am the consultant for the City Farmers Dog Wash Division Facebook pages.
3 I create awesome and professional Facebook Business Pages.
If I can help with Facebook I am only a call away: – 0408863331.www.facebook.com.au/mdvsbusinessservices

Even MORE details about Sharyn professionally this time.
• Is a certified Trainer with over 22 years real business experience
• Has a working understanding of social media and is a specialist on Facebook
• Has facilitated Facebook and Marketing to over 15,000 clients, including corporations, many small businesses and the government.
• Is a South Coast Regional Chamber of Commerce Business Woman of the Year
• Is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.
• Has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
• Most attendees of Sharyn’s seminars are referrals from past clients
• She is honestly reachable 24/7 via her mobile as she knows not all businesses are 9-5.
• She is a published author of a number of books including ‘The Complete Business Guide’, and many other easy to read manuals and books on how to make your business more productive and profitable.

You are invited to browse through this website www.mdvs.com.au to learn more about my training and workshops, manuals and how I can help your business.

Business.google.com
DO NOT PUT IN www
This IS the most important thing you should do for your marketing on line!

If I typed in your business name on a Google Search would I find YOUR BUSINESS set up like this?
If not then may I suggest you do it toot sweet, Google LOVE IT when you use their products, like this and YouTube.

ASKING FOR REVIEWS ON GOOGLE
Thank you for working with me, Mdvs Business Services. In today’s world people care more about what others say about your business than what you say. Therefore reviews are so important to obtain from our clients.

If you think I deserve a great review then will you help me, if you feel I didn’t reach a high standard then please can you call me to discuss any constructive feedback, after all it’s a great to learn and is honestly appreciated.

GREAT NEWS… you NO LONGER need to be a Google account holder to write a review and its so easy now.

Go to www.google.com.au
Type in “Mdvs Business Services” in the search bar
On the right you will see a box “write a review”
Write the review

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00