About the Designer

Geoffrey J. Finch, the bespectacled brains behind Antipodium clothing, finds inspiration in the style-centric people who hang out at his London studio. Worn by editors, stylists, artists, DJs, photographers, and the odd Texan heiress, Antipodium has become an unofficial uniform for its loyal following. Finch’s “tongue-in-chic” approach to design creates fashion that is witty and unapologetically seductive, striking a chord with his followers who emulate the brand’s natural pragmatism and realness.