Rapid-Fire Roundtable: Unrehearsed Opinions on the Headlines of the Day Labor uncertainty, landmark rights deals, high-profile athlete endorsements…. every day brings a range of new headlines in sports business. And this is your annual opportunity to hear, first hand, opinions from a cross-section of sports executives and personalities who are behind the headlines. In addition, you’ll find out what trends some of the industry’s leading executives are tracking and what they view as the top sports business issues over the next 12 months. Roundtable participants will include Stacey Allaster, Chairman & CEO, WTA; Scott Blackmun, CEO, USOC; Donald Fehr, Executive Director, NHLPA; David Levy, President, Sales, Distribution & Sports, Turner Sports; Peter Moore, President, EA Sports; Sarah Robb O'Hagan, President, Gatorade North America, Global Chief Marketing Officer, Sports Nutrition, PepsiCo; and Mike Tirico, Play-by-Play Commentator, Studio and Radio Host, ESPN.

9:30

Keynote AddressBud Selig, Commissioner, MLB

10:15

Networking Break Hosted By:

10:45

Moderated by: Tripp Mickle, Reporter, SportsBusiness Journal

The New Face of Team Ownership: Strategies and Ideas to Build Franchise Value and Move the Industry ForwardFrom revolutionizing the in-game experience, to reinvigorating detached fan bases, to connecting with consumers through social media, a new wave of team owners – many with successful backgrounds in other industries – are putting their stamp on sports business. This session will examine some of the ideas coming from “the new guard,” including how they are adding value to their franchises beyond selling more tickets, sponsorships and media rights. This session will feature Merritt Paulson, Owner & President, Portland Timbers; Stephen Ross, Owner, Miami Dolphins; and W. Rockwell “Rocky” Wirtz, Chairman, Chicago Blackhawks.

11:30

Moderated by: John Ourand, Reporter, SportsBusiness Journal

Sports Media Co-existence: League-owned Nets and Traditional NetsThe sports media landscape is changing before our very eyes. And one of the most dramatic changes in recent years has been the emergence of leagues as media companies. This session will examine the impact that property-owned networks are having on the overall sports market, the value to corporate sponsors and advertisers and the effect on league/broadcast-partner relationships. You will hear from Tim Brosnan, Executive Vice President, Business, MLB; John Collins, COO, NHL; Brian Rolapp, COO, NFL Media; John Skipper, Executive VP, Content, ESPN; and Adam Silver, Deputy Commissioner & COO, NBA, among others.

12:15

Champions Luncheon: Pioneers and Innovators in Sports Business

Hosted by:

Moderated by: Eric Fisher, Reporter, SportsBusiness Journal

2:00The In-venue Experience: Developing a Technology Strategy and Fan-centric Focus that Keeps Them Coming BackWith the unbridled advancements of in-home viewing, improving the in-game experience for fans has become a competitive necessity for most franchises. And technology innovation remains a vital component of achieving this goal. This session will provide insights from team presidents and chief technologists – all from professional franchises in Florida – on how they are utilizing technology and adopting a fan-centric business model to improve the in-game experience. The panelists will include David Holland, Senior VP and General Manager, Cisco Sports and Entertainment; Tery Howard, Senior Vice President & Chief Technology Officer, Miami Dolphins; David Samson, President, Florida Marlins; Eric Woolworth, President, Business Operations, Miami Heat; and Michael Yormark, President & COO, Florida Panthers.

3:00

Track 1

Moderated by: Terry Lefton, Editor-at-Large, SportsBusiness Journal

Sponsorship Value and Innovation: The New Realities of Sports Marketing The confluence of the recession, tightened marketing budgets and the increased need to better connect with consumers has had a positive end result for sports marketers: a greater emphasis on value and innovation. Whether it’s tapping into the unbridled growth of social media, working more closely with partners to reach local consumers or launching global campaigns with culturally-aware creativity, developing unique initiatives that deliver the greatest value has become a competitive necessity. This session will examine some of the industry’s more innovative ideas, including how brand-side marketers are utilizing a variety of social media platforms. Here are just some of the executives you will be hearing from: Jeff Dubiel, Vice President, Pepsi Sports Marketing, Pepsico N.A. Beverages; Michael Lynch, Head of Global Sponsorship Management, Visa; Greg Via, Global Director, Sports Marketing, Gillette/P&G and Mark Wright, Vice President of Media, Sports and Entertainment Marketing, Anheuser-Busch.

Track 2

Moderated by: Dan Kaplan, Reporter, SportsBusiness Journal

The Super Bowl on a Grand Scale: The Collaboration, Technology and Execution Behind Super Bowl XLVTake the grandest, most technically advanced stadium in the land….with all of its amenities. Bring in the biggest, single-day sporting extravaganza in the world. And what do you have? Super Bowl XLV. This session, led by NFL Senior Vice President of Events Frank Supovitz, will take a behind-the-scenes look at Super Bowl XLV, examining the logistical challenges and solutions, and the vast technology deployed to provide more than 100,000 in-stadium spectators – and the world – with a remarkable entertainment experience.

The Champions: Reflections and Forecasts From Pioneers and Innovators in Sports Business This session will feature the 2011 recipients of SportsBusiness Journal and SportsBusiness Daily’s award, The Champions: Pioneers and Innovators in Sports Business. “The Champions” are a special group of individuals selected for their outstanding achievements throughout their careers. They have made a distinct impact on the sports business, and the award is a true testament to their pioneering spirit. In this session, our honorees will reflect on their years in sports and how the industry has evolved. This year’s honorees are: Val Ackerman, former President, WNBA, & former President USA Basketball; Deane Beman, former Commissioner, PGA Tour;Barry Frank, Executive Vice President, IMG Media; Bill Rasmussen, founder, ESPN; and Alan Rothenberg, founding Chairman, MLS; Chairman, Premier Partnerships.

World Congress at 10: Top Speakers from the First Nine Years Look Back and Move ForwardIn 2002, then NFL Commissioner Paul Tagliabue kicked off the inaugural World Congress of Sports with a keynote address on “The Role of Sports in Society.” Since then, hundreds of the industry’s top executives – including team owners, corporate sponsors and media heads – have graced the World Congress stage. In this session, we bring back a handful of the top speakers from the past nine years to reflect back on the monumental shifts over the decade and look forward to what will be required to keep sports at the forefront of entertainment choices for tomorrow’s consumer. Here are some of the executives you will hear from: Don Garber, Commissioner, MLS; Leo Hindery, Managing Partner, InterMedia Partners; Jeremy Jacobs, Owner/ Chairman/Chairman & CEO, Boston Bruins/NHL Board of Governors/Delaware North Companies; Tim Leiweke, President & CEO, AEG; George Pyne, President, IMG Sports & Entertainment; and Tom Shine, Senior Vice President of Sports and Entertainment Marketing Worldwide, Reebok International.

9:30

Co-Moderated by: Tripp Mickle, Reporter, SportsBusiness Journal

International Sports: Opportunities and Challenges AbroadIn this session we will take a look – through the eyes of the stakeholders – at several international sports properties and entities. We’ll look at the impact that market forces and global economics are having on the growth of sports and where the actual growth is coming from. This session will be co-moderated by Peter White, Co-Chair, Global Sports Media & Entertainment Group, DLA Piper and will feature Alexander Medvedev, President, Kontinental Hockey League; Rick Parry, Chairman, Sports Betting Integrity Panel; Chris Parsons, Vice President, International, NFL; Fernando Soler, Senior Vice President & Managing Director, IMG Tennis and other top executives from the international sports scene.

10:15

Networking Break Hosted By:

10:45

Moderated by: Terry Lefton, Editor-at-Large, SportsBusiness Journal

The CMO Perspective: Why Sports Continue to Provide the Marketing Platform We NeedWhether it’s the biggest budget sponsorships in the business or unique campaigns focused on specific properties and specific portions of games, sports continue to provide marketers with platforms to influence the buying decisions of consumers. In this session, you will hear top brand marketers weigh in on how sports provide them the platforms they need to reach specific demos, drive brand messaging and increase sales. You will hear from Kevin Kelso, CMO, Farmers Insurance; Tony Pace, Senior VP, CMO, Subway Franchisee Advertising Fund Trust; Bea Perez, CMO, Coca-Cola North America; and Rob Victoria, CMO, Foxwoods Resort Casino, among others.

11:30

Moderated by:Dan Kaplan, Reporter, SportsBusiness Journal

At a Crossroads: The State of Labor/Management Relations in Professional SportsAsk most sports executives what the industry’s biggest hot-button issue is and they will tell you it’s the pending CBAs and the potential for work stoppages. The stakes are high, the issues are complex and the immediate and future prosperity of many teams and leagues hangs in the balance. We will examine the state of labor/management relations by hearing from those who are at the bargaining tables. Panelists will include Bill Daly, Deputy Commissioner, NHL; Philip D.M. de Picciotto, President, Octagon; Howard Ganz, Partner, Proskauer; Jeffrey Kessler, Partner - Global Litigation Department Chair, Dewey & LeBoeuf; and Michael Weiner, Executive Director, MLBPA.

12:15

Program Concludes

Contact Information

For PROGRAM information, including ATTENDANCE, please contact Lorianne Lamonica at 704-973-1523.