Beach-friendly location, dog-friendly offices.

That's what Fast Company says. That's because we conduct anthrolopoloigical studies, activate fandom at scale, and partner with marketers and entrepreneurs in emerging media to create unforgettable social-based campaigns.

social

Every campaign we create is social by design. We set strategy, develop creative content, and manage social activation with the goal of making you a central part of the online conversation.

work

We are adept at tailoring and executing strategy because we eat, sleep, and breathe transformative marketing. No matter the size of your project, it's always about the big picture. So whether you're coming for the ideas or the action, we've got you covered.

Fifty Shades of Grey

(Universal Pictures) Integrated Marketing

In July 2012, Universal asked Stradella Road to conduct a social segmentation of the fans of the book Fifty Shades of Grey to inform our marketing plan. Our study insights won us the film’s social campaign and presented the question of how to strategically engage such a diverse fan base over the long lead-time before the film’s release. Our solution: the Fifty Shades of Grey Internship Program, a 50+ week narrative experience for desktop and mobile. The program serves as the engine of our campaign and engages our ardent audience to act as an accelerant in broadening awareness to women everywhere.

Peter Jackson

Integrated Marketing

Our ongoing engagement with Oscar-winner Peter Jackson has us promoting the director and his films across a broad ecosystem of social networks both here and abroad. These global efforts keep fans up to date on Jackson’s latest theatrical and home entertainment releases. We recently launched Jackson on Weibo, China’s #1 social platform, to continue our support for The Hobbit: The Battle of the Five Armies.

Transformers: Age of Extinction

(Paramount Pictures) International Social Media Campaign

Paramount turned to Stradella Road to lead their international campaign for Transformers: Age of Extinction. We created unique social content for translation and distribution across 27 countries, creating a groundswell of excitement for this global cinematic event. Our insights, strategy, and creative helped make it the highest grossing film of 2014 with over $1 billion earned worldwide.

Fast & Furious

(Universal Pictures)
Social Media Campaign

Our partners trust us with their talent. We worked closely with the teams of Vin Diesel and the rest of the cast to engage their collective fanbase at every level of our social marketing campaign. The results: thousands of submissions for our Instagram hashtag campaign, and one of the largest, most engaged entertainment fan pages on Facebook.

Wish I Was Here

(Focus Features) Integrated Marketing

For the social campaign for Wish I Was Here, the Kickstarter-funded film from actor/director Zack Braff, we worked to recognize the fans that helped him bring his project to life. One way we did this was by giving each backer the best thank-you note ever in the form of a custom trailer that thanked them by name. This in-house development project involved creating a website for fans where 47,000 backers eventually claimed their unique trailer, an activation that sent waves of appreciation and excitement across the web.

Star Wars

(Lucasfilm) Integrated Marketing

Lucasfilm needed to create a modernized digital foundation for their brand in preparation for the release of Star Wars episodes VII, VIII, and IX. We created a forward-thinking online strategy based on custom insights, redesigned their website, and tailored their social profiles for the pre-production phase of the new episodes.

The Lego Movie

(Warner Brothers Home Entertainment) Social Media Campaign

For the home entertainment release of The Lego Movie, we created a social campaign that leveraged the favorable sentiment toward the film and celebrated its positive message and tone. Our content focused on holidays, real-world events, and memorable moments from the film to extend the story beyond theaters and remind audiences why they initially fell in love with the movie.

Django Unchained

(The Weinstein Company) Social Media Campaign

We’ve got a knack for auteur-driven properties. Our yearlong digital campaign for Django Unchained included management of Quentin Tarantino’s social properties, a social bounty hunt at Comic-Con, and highly orchestrated organic messaging around the artist’s work to highlight how Django would compliment his existing filmography. Our social approach proved essential in establishing an informed and passionate fan base for his long awaited take on the American Western, which grossed over $425 million worldwide.

Anchor Bay Entertainment

Social Media Campaign

As AOR for this leading independent film and home entertainment distributor, we’ve focused heavily on fan growth and engagement. The results: a 250% organic increase of Facebook fans and an average organic page reach of 60%. At Comic-Con, we launched a social activation for Halloween: The Complete Collection that saw a fleet of Michael Myerses descending on San Diego and resulted in extensive social chatter and media coverage.

Les Misérables

(Universal Pictures) Social Media Campaign

Our social campaign for 2012’s Les Misérables bridged fan passion and permitted discovery by the uninitiated. Social content included on-set activations (Hugh Jackman’s Mothers’ Day greeting to fans) and fan-centric milestones (celebrating our 24,601st Twitter fan, a number that matches Jean Valjeans’ prison number). Our efforts also supported the film’s awards campaign, as Anne Hathaway received an Oscar and the picture captured Golden Globes for Best Musical, Actor (Jackman), and Actress (Hathaway). In terms of ROI, the film grossed over $400 million dollars on a $61 million budget.

The Los Angeles Times

Strategic Services

The Los Angeles Times asked us to investigate their digital business and possible revenue expansion. Our results focused on the sales story and opportunities in social media and mobile development. Andy Voel, Senior Vice President of Digital/Mobile at the Tribune Company said, "The Stradella Road team have been great partners, delivering strategic initiatives resulting in revenue expansion and improved content and user experience for our audience."

The Muppets

(Disney) Strategic Services

Disney’s film The Muppets was the first Muppets theatrical release in 12 years. We created the “Bazillion Fan-a-Thon” for Disney, bringing the film’s theme of saving the Muppets’ theater into the real world. Mashable called our concept “one of the most social savvy we have seen from any studio.”

Much Ado About Nothing

(Roadside Entertainment)
Social Media Campaign

It’s no secret that the production of Joss Whedon’s Much Ado About Nothing was 10% work and 90% fun, so we knew we had to create a social campaign that captured the film’s carefree spirit. We got Whedon on Twitter where his popularity and singular wit promptly earned him 500,000 fans, making him a legitimate Twitter superstar. We also got fans excited about the film with a social road trip that had Whedon and his cast posting an avalanche of content on the then-new platform Vine as they headed to Austin for the film’s premiere at SXSW.

Titanic

(Fox Home Entertainment)
Social Media Campaign

How do you turn a 20th anniversary home-entertainment release into a major global event? For our Titanic home-entertainment campaign, we developed international social retail activations and crowdsourced alternative endings for Jack and Kate from the global audience. Fans worldwide enthusiastically submitted visual content, which we used to create a fan-made mosaic that was unveiled by director James Cameron at the Titanic Museum in Belfast.

Dallas Buyers Club

(Focus Features) Social Media Campaign

For Dallas Buyers Club we created a phased social campaign that focused on the groundbreaking performances given by Matthew McConaughey and Jared Leto, and the film’s inspirational message of hope and perseverance. Our work clearly defined the film for audiences and supported the film through the awards season as it rode the wave of critical accolades.

Fifty Shades of Grey

(Universal Pictures) Integrated Marketing

In July 2012, Universal asked Stradella Road to conduct a social segmentation of the fans of the book Fifty Shades of Grey to inform our marketing plan. Our study insights won us the film’s social campaign and presented the question of how to strategically engage such a diverse fan base over the long lead-time before the film’s release. Our solution: the Fifty Shades of Grey Internship Program, a 50+ week narrative experience for desktop and mobile. The program serves as the engine of our campaign and engages our ardent audience to act as an accelerant in broadening awareness to women everywhere.

Peter Jackson

Integrated Marketing

Our ongoing engagement with Oscar-winner Peter Jackson has us promoting the director and his films across a broad ecosystem of social networks both here and abroad. These global efforts keep fans up to date on Jackson’s latest theatrical and home entertainment releases. We recently launched Jackson on Weibo, China’s #1 social platform, to continue our support for The Hobbit: The Battle of the Five Armies.

Transformers: Age of Extinction

(Paramount Pictures) International Social Media Campaign

Paramount turned to Stradella Road to lead their international campaign for Transformers: Age of Extinction. We created unique social content for translation and distribution across 27 countries, creating a groundswell of excitement for this global cinematic event. Our insights, strategy, and creative helped make it the highest grossing film of 2014 with over $1 billion earned worldwide.

Fast & Furious

(Universal Pictures)
Social Media Campaign

Our partners trust us with their talent. We worked closely with the teams of Vin Diesel and the rest of the cast to engage their collective fanbase at every level of our social marketing campaign. The results: thousands of submissions for our Instagram hashtag campaign, and one of the largest, most engaged entertainment fan pages on Facebook.

Wish I Was Here

(Focus Features) Integrated Marketing

For the social campaign for Wish I Was Here, the Kickstarter-funded film from actor/director Zack Braff, we worked to recognize the fans that helped him bring his project to life. One way we did this was by giving each backer the best thank-you note ever in the form of a custom trailer that thanked them by name. This in-house development project involved creating a website for fans where 47,000 backers eventually claimed their unique trailer, an activation that sent waves of appreciation and excitement across the web.

Star Wars

(Lucasfilm) Integrated Marketing

Lucasfilm needed to create a modernized digital foundation for their brand in preparation for the release of Star Wars episodes VII, VIII, and IX. We created a forward-thinking online strategy based on custom insights, redesigned their website, and tailored their social profiles for the pre-production phase of the new episodes.

The Lego Movie

(Warner Brothers Home Entertainment) Social Media Campaign

For the home entertainment release of The Lego Movie, we created a social campaign that leveraged the favorable sentiment toward the film and celebrated its positive message and tone. Our content focused on holidays, real-world events, and memorable moments from the film to extend the story beyond theaters and remind audiences why they initially fell in love with the movie.

Django Unchained

(The Weinstein Company) Social Media Campaign

We’ve got a knack for auteur-driven properties. Our yearlong digital campaign for Django Unchained included management of Quentin Tarantino’s social properties, a social bounty hunt at Comic-Con, and highly orchestrated organic messaging around the artist’s work to highlight how Django would compliment his existing filmography. Our social approach proved essential in establishing an informed and passionate fan base for his long awaited take on the American Western, which grossed over $425 million worldwide.

Anchor Bay Entertainment

Social Media Campaign

As AOR for this leading independent film and home entertainment distributor, we’ve focused heavily on fan growth and engagement. The results: a 250% organic increase of Facebook fans and an average organic page reach of 60%. At Comic-Con, we launched a social activation for Halloween: The Complete Collection that saw a fleet of Michael Myerses descending on San Diego and resulted in extensive social chatter and media coverage.

Les Misérables

(Universal Pictures) Social Media Campaign

Our social campaign for 2012’s Les Misérables bridged fan passion and permitted discovery by the uninitiated. Social content included on-set activations (Hugh Jackman’s Mothers’ Day greeting to fans) and fan-centric milestones (celebrating our 24,601st Twitter fan, a number that matches Jean Valjeans’ prison number). Our efforts also supported the film’s awards campaign, as Anne Hathaway received an Oscar and the picture captured Golden Globes for Best Musical, Actor (Jackman), and Actress (Hathaway). In terms of ROI, the film grossed over $400 million dollars on a $61 million budget.

The Los Angeles Times

Strategic Services

The Los Angeles Times asked us to investigate their digital business and possible revenue expansion. Our results focused on the sales story and opportunities in social media and mobile development. Andy Voel, Senior Vice President of Digital/Mobile at the Tribune Company said, "The Stradella Road team have been great partners, delivering strategic initiatives resulting in revenue expansion and improved content and user experience for our audience."

The Muppets

(Disney) Strategic Services

Disney’s film The Muppets was the first Muppets theatrical release in 12 years. We created the “Bazillion Fan-a-Thon” for Disney, bringing the film’s theme of saving the Muppets’ theater into the real world. Mashable called our concept “one of the most social savvy we have seen from any studio.”

Much Ado About Nothing

(Roadside Entertainment)
Social Media Campaign

It’s no secret that the production of Joss Whedon’s Much Ado About Nothing was 10% work and 90% fun, so we knew we had to create a social campaign that captured the film’s carefree spirit. We got Whedon on Twitter where his popularity and singular wit promptly earned him 500,000 fans, making him a legitimate Twitter superstar. We also got fans excited about the film with a social road trip that had Whedon and his cast posting an avalanche of content on the then-new platform Vine as they headed to Austin for the film’s premiere at SXSW.

Titanic

(Fox Home Entertainment)
Social Media Campaign

How do you turn a 20th anniversary home-entertainment release into a major global event? For our Titanic home-entertainment campaign, we developed international social retail activations and crowdsourced alternative endings for Jack and Kate from the global audience. Fans worldwide enthusiastically submitted visual content, which we used to create a fan-made mosaic that was unveiled by director James Cameron at the Titanic Museum in Belfast.

Dallas Buyers Club

(Focus Features) Social Media Campaign

For Dallas Buyers Club we created a phased social campaign that focused on the groundbreaking performances given by Matthew McConaughey and Jared Leto, and the film’s inspirational message of hope and perseverance. Our work clearly defined the film for audiences and supported the film through the awards season as it rode the wave of critical accolades.