There was the traditional tasting of some of CC’s star products, straight up…

…and mixed…

I find the CC version of a 12-year-old to be less smooth than a comparable Macallan, but comparing pricey Scotch and North American whisky probably isn’t fair.

Not that it really matters much; I wouldn’t classify myself as a CC drinker (or whisky, for that matter), but I could definitely see myself ordering a few of the tasty drinks we sampled. The food, consisting of nibbles supplied by Tundra, was also great.

But probably the best part of the event was the fact that the Canadian Club Chairman was walking around, mingling, and generally making himself available to the guests.

If you don’t recognize him, maybe this will help:

He’s not shy to rub shoulders with the hoi polloi…

…or to bring his son to events…

Sarah and I caught up in person with Toronto’s social media scenesters, drank till we were glowing, and made friends with the caterers (you never know!)

We were also pleased to see a number local businesses being supported as part of Canadian Club’s campaign. Both inside and outside the great hall, these locals rounded off the manly inspiration behind the CC campaign with things like men’s cuts, personal grooming products, and suits.

Many thanks to Canadian Club and Praxis PR for having us and for the generous swag bags we lugged home.