Internet Marketing Kapolei HI

Local resource for Internet marketing in Kapolei. Includes detailed information on local businesses that provide access to Internet marketing strategies, affiliate marketing, email marketing, and Interment marketing training, as well as advice and content on search engine optimization and Internet reputation management.

The headline is the most important part of any sales letter. It has to grab your prospects attention by dangling the proverbial carrot in front of them to suck them into your main sales copy. It literally is like an ad for your main ad.

The key to writing headlines for a particular sales letter is to write down as many as you can. Try different variations and combinations until you find the one you like best.

Then test, test and test some more! Just the addition of one or two more words in a headline can literally skyrocket your sales. Keep testing until you've created a headline more powerful than a vacuum cleaner!

What I also like to do is to keep a swap file of the headlines I like. I pay attention to headlines in newspapers, magazines and especially the tabloids and when I find one I like I put it in my swap file.

I don't copy the headline word for word but instead I create a fill in the blank approach for future use.

For example I came across a headline that read:

The ugly side of beef, what health officials won't tell you!

That headline really caught my attention. So I put it in my swap file as:

Utilize the Power of the Internet in Your Marketing

Are you looking for an incredible Internet presence? Many people reading this may already have a web presence. Others have no site at all. Although not absolutely necessary, in most cases having a web site is an expected aspect of doing business. With the right use of a site, you can give incredible benefit to your customers and prospects.

Before you start, decide how will you be using your web site. To provide company information? To promote or sell products and services? To build your contacts? How your web site works with your marketing efforts will determine how elaborate it will be and how much money and time you invest in it.

Present a Professional Image on the Internet

Many businesses mistakenly attempt to save money by creating their site themselves. Not having a professional design your site can be detrimental to your company. You need someone who can create a site that reflects your company's image, products and services. Your web site is a part of your overall marketing strategy and needs to complement other marketing efforts. You may have an employee on your staff who has the experience to design your web site. On the other hand, if an employee has limited or little experience with web sites, you may want to consider contracting a professional web designer. There are plenty of companies who sell extremely high end products with a web site that looks like it was developed during their spare time. If your site image does not match your product or service image, some customers may not take you seriously.

Building Your Contacts

Encourage visitors to your site to leave their contact information - including their email address. This is all part of a good master marketing strategy. Some methods for collecting information is to offer an ezine (electronic newsletter), ebooks (electronic downloadable book), tip sheets, signups for free workshops, and a "for further information" request form to name just a few.

Promote Your Company

Share Your Expertise One method that works extremely well in promoting your company through your web site is by using article distribution. It is one of the best ways to reach untold numbers of people and position you as an expert within your industry and market. In a matter of minutes you can distribute your articles to literally dozens of newsletters editors looking for articles. 'How To' and short `tip' articles of just a few hundred words or even a couple of paragraphs are very popular.

Two primary types of article distribution are passive and active. Passive distribution is where you post articles on your site and encourage people to download them for other sites, company newsletters, trade journals, magazines or newspapers. Be sure to include a statement that if someone uses your article, they give you full credit when it is published. It's all very fine to have your articles all over the place, but if they don't lead people back to your site, where they can see your company and l...

What the home shopping networks can teach us about online marketing.

Who would have thought that a TV network dedicated to selling products on a cable network could become a success?

Besides most people hate commercials What would make them sit down, watch a shopping network and, ultimately, buy?

Simple the networks applied principles that have been selling products for hundreds of years.

1. Get targeted prospect's attention. The networks have a matter of seconds to grab those people flipping the channels looking for something to watch.

 Their solution is an excited host and an attractive display.

 These images say a thousand words, but, on the internet, this task is quite daunting. That is why you must have an exciting headline to get people's attention, yet leave out the fancy graphics they take too long to download, while a headline pops up on the screen in a matter of seconds just like on the home shopping networks.

2. Handle the customer's objections. The first thing the prospect sees, after his interest is perked, is the price at the bottom of the screen. He is now asking, "Is this product worth the price and will it meet my needs?" This is where the salesmen and women show their expert sales skills.

 Before they get on air, they have done their research and know potential customer's needs and objections.

 They know that for each need and objection you ignore, you may be missing out on a sale.

 This same concept can be applied to the internet. By writing to your customer in a way that he feels that you have the perfect product for him, you can make a sale.

3. Show the benefits and justify the sale with features. My favorite products to watch being sold are clothing. They have been selling the same types of clothes for years, but they are able to sell thousands and thousands of clothes that would never sell in a department store.

 They do this by citing benefits, like, "You will look beautiful, and you will receive lots of compliments." This gets the potential customer's attention, but they are still hesitant because they want to make sure they are opening up their pocketbook for a quality product.

So the sales person will say, "This shirt is different because it has original stripes, and it is a perfect fit." Now the customer will have the justification he needs to make the purchase.

 On the internet, this step is absolutely vital, and the customer must know why he should buy your product. Do this by making him picture what it would be like for him to use your product.

4. My favorite part testimonials. On the home shopping network, they always have people calling in to explain why they made their purchase. The customers are doing this so they can justify their purchase to themselves. Everyone wants to make sure he has made the right purchase and so he calls in, so the sales person will say, "Yes, you were absolutely right, and everyone else should take your advice."

 I like the testimonials so much because I always have to laugh at the...

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