Yahoo Getting New Logo

Yahoo’s logo is getting an update for the first time in its two-decade history.

The new look will be promoted over the next month through a series
of designs the company will display on its Tumblr and Facebook pages each day before unveiling the official new logo on Sept. 4.

The refresh will retain the exclamation point
and the color purple, but “be a modern redesign that’s more reflective of our reimagined design and new experiences,” according to a blog post
today by Yahoo CMO Kathy Savitt.

The symbolic step follows the overhaul of Yahoo’s home page earlier this year, along with the revamp of other properties like Flickr
and Yahoo Mail under CEO Marissa Mayer. If only reviving growth at the Web giant were as simple as tweaking the logo and home page.