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What is Your Client Enrollment Mindset?

Broadview Coaching

Is your mindset around client enrollment helpful or is it an obstacle?

About 13 years ago I learned a powerful lesson from one of my beautiful mentors, Elaine Jaynes, who is no longer with us. When I first met her, Elaine was a front of the room leader for the Coaches Training Institute. I was assisting one of her classes when I asked her, “Do you get a lot of clients from the trainings that you lead?”

She responded with, “When I want to.”

We had an interesting conversation about how our mindset affects everything. It was a big eye-opener for me that my energy and mindset needs to be aligned with the outcome that I want to create. This conversation is particularly useful around enrollment conversations.

If I’m having an enrollment conversation and I really don’t want to have a new client, I won’t create a “powerful yes” for the prospect. If I do want to have a new client, it’s very likely that I will.

We are far more powerful than we realize.

It’s so important that our energy be clean when we walk into an enrollment conversation. If we’re not interested in having a new client, we probably shouldn’t be wasting their time or ours! If we are interested in bringing in someone new, we need to make sure that our energy is aligned with that and our saboteurs are at bay.

Your mindset impacts your ability to attract prospects as well as convert prospects.

And this really isn’t just a newbie thing. In fact, sometimes newer coaches are more confident because they’re joyfully ignorant that not every person wants or needs their support! (Although they then often have the situation where they enroll people who really aren’t a good fit.)

So it really doesn’t matter if you’re a brand new coach or you’ve been in the business for 10 years. If you’re afraid of coming off as sales-y and you aren’t grounded going into your enrollment conversation, it’s not going to be as powerful.

If you want to enroll new clients, make sure that your energy and intentions are aligned with actually doing the work that signing new clients entails. It is also important to practice enrollment conversations to build your confidence and skills beforehand so that you can show up powerfully.