to use. being able to -- [inaudible] access to entrepreneursofcnncmachine tools. laser cutters, water cutters, 3-d printers for the cost of a gym moip. to me that's the interesting thing. whether in the same way that the internet and the cloud and open store software allowed the huge proliferation. the explosion of start-ups whether that same local innovation can occur. in the manufacturing space. you no longer have to invest in millions of dollars to go on -- develop it. >> we should talk about the impact where the technology will be felt in big corporations, in people who are hobbiest at the stage. before we do that. i want to hear about the specific technologies that you believe will have the most impact when they're deployed in these uses. i want to hear from each one of you about the technologies most interesting, mostly excited and most significant. do you want to starting with kneel? >> what we're talking about how you turn data in to things and things in to data. shannon did it for communication. they we are doing it for manufacturing. digital manufacturing hasn't happened yet