DECONSTRUCTED URBAN GEOMETRY

“Basically, I started with deconstruction because I wanted to wear the clothes I could never afford.”

Mina, of MariaQueenMaria, started humbly when an acquaintance offered her a job as a stylist. She had originally studied ballet and had no formal training in tailoring, fashion design, or sewing.

Regardless, that didn’t stop her from pursuing her dreams. Mina had a burning desire to wear clothes that she loved but couldn’t afford, so she began deconstructing garments to understand how they were made so that she could create the designs that were currently out of her reach:

“Basically, I started with deconstruction because I wanted to wear the clothes I could never afford.”

“The [design] process is very simple..I usually sit in a coffee shop or a bench at the park, watch the people, the buildings, the shadows and sketch in my notebook. I find fashion a reflection of reality. Later I take my ideas to my constructors, we talk and argue then look for the specific material and take them to my tailors. Then comes the photo shootings and finally the new collection ends up at my physical shop and in the online platforms. “

In less than an year, it became a major brand and the only Bulgarian label for deconstructed fashion!

Mina’s visionary work has been highly recognized in the last ten years.

She is a holder of several prestigious awards including Designer of the year for 2010.