Jaipur Inks Licensing Partnership with Jennifer Adams

June 12, 2014, HFN Staff

ATLANTA-Jaipur has teamed up with interior designer Jennifer Adams for a licensing partnership that will debut at Las Vegas Market in three categories: rugs, poufs and pillows. At that market Jaipur shows in Building B, 424.

"We're excited about the partnership with Jennifer Adams and even more excited that we will be launching in not just one but three categories," said Asha Chaudhary, president and CEO of Jaipur. "It is always great to work with designers who have a style statement and Jennifer is a great example. The line is beautiful and we are ready for all of the Jaipur partners to see the entire collection in July at the Las Vegas Market."

Adams added, "I'm so thrilled to share my new collection of area rugs, pillows and poufs. And I'm equally honored to be in partnership with Jaipur. I truly admire their dedication to quality and improving the lives of their artisans. The timeless beauty, rich colors and lush textures of the collection will add so much to any decor, including my own. You'll love the function and beauty as much as I do."

Founding her design firm in 1999, Adams now has a product portfolio that includes luxury, hotel-quality and fashion bedding, fabrics, furniture, pet beds and accessories, apparel and area rugs. She recently released a book titled "Bedrooms that Inspire."