Business Development

Many of my career coaching clients cringe at the word “networking.” But I think networking gets a bad rap. When undertaken in the right spirit, building relationships can be fun as well as helpful. And you don’t have to be Keith Ferrazi to do it.

Here are ten tips to help you grow your business and develop strong client relationships: 1. Know your value. What do you offer? What are your core strengths? 2. Know your edge. Be able to articulate what sets you apart from competitors. If you are a small player, know how being nimble and scrappy is an advantage; if you are the biggest, know how being established and well-resourced is an advantage. 3. Identify your ideal client or customer so you know what you want and whom to target. 4. Do your homework. Understand your potential client’s business needs and how to serve them. 5....