Bedell is an advocate
for using the space as
visitors see fit. “Sit down wherever
you want, put down ideas, go grab a coffee, and
use this space as your home base,” he said.

Walking into the showroom, guests aregreeted with a fully technological environmentthat doesn’t scream “tech.” For example, itoffers the luxury of the internet on touch-screentelevisions without feeling like you have walkedinto a scene from “The Matrix.”The company’s broad rangeof offerings and its brand evolutionto meet different work styles are two themesreflected in its products such as booths, barstools,couches, and lounges—all fitting different workingstyles. And, whether browsing the web duringdowntime or holding a brainstorm session, thecombination of selections suits both workand play. The area displaying these products inthe showroom is also outfitted with a whiteboardto illustrate accommodating collaborative tasks. In addition, pairing product reflects Kimball’sability to customize its options.