Give birth to a baby you considered aborting, and he'll be the next Heisman winner! Plus, it's not like pro-choice people can run ads in response about things that went wrong for those women who ignored their doctor's advice on aborting the baby, like, you know, a woman who died.

However, CBS will not be counting on its usually reliable sponsors, with big companies such as General Motors, Pepsico and Fedex staying away from the Super Bowl, according to a study by ad researcher TNS Media Intelligence.

"CBS is doing this for the money," said Alex Jones, director of the Joan Shorenstein School of Press, Politics and Public Policy at Harvard University. "It will indicate that a policy has changed. The networks have traditionally not put these kinds of ads on during the Super Bowl. This has been an area that has been kept relatively squeaky-clean of highly-polarizing politics. There is no way to be putting in an anti-abortion ad without prompting the pro-abortion side of the debate to get their message across. This may be a new profit center."