Seven Social Media Tips for the Artist by Andrew Kaufmann

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A key component of a digital presence is professional use of social media. When it comes to social media, it’s time to think of yourself as a marketer and a public figure, not just as a student.

This doesn’t mean you have to take down the photos of your tabby cat from Facebook. It just means you have to be aware of the image you present in public. And social media (and all online activity, for that matter) counts as “public.”

Social media allows artists and other professionals to engage with audiences in ways unlike ever before. Why does this matter? Because an engaged audience cares about what you have to say and might just be ready (if not today, then tomorrow) to support your art by hiring you, purchasing your work, collaborating with you or making donations.

This article presented a number of helpful tips for artists and how they should approach social media and use it to their advantage. Since our class is learning about how to do just that, I thought this article would be helpful.