Spike TV's Roe Hubbard visits Valencia Kia dealership

Roe Hubbard helps turn around failing car dealerships on Spike TV's "Car Lot Rescue." He will be on hand during Valencia Kia's Easter weekend promotion in which $50 of every sale goes to Pleasantview Industries, which helps the developmentally disabled.

They are going to "spike" up the auto sales this weekend at Valencia Kia.

It's for a good cause, too.

Every every car sale the dealership makes from yesterday through Tuesday means a $50 donation for the Saugus-based Pleasantview Industries Inc., a nonprofit that helps adults with developmental disabilities find jobs.

The dealership's sales event has a pretty nifty hook, too. One of the salesmen who will be wheelin' and dealin' is Roe Hubbard, CEO of Members Only Automotive and co-host of "Car Lot Rescue" which airs on Sunday night's on Spike TV.

"We're excited to have them here, though were not a rescue lot," dealership general manager Joe Caracciolo said with a chuckle.

In addition to the TV show Hubbard's company, based in Chicago, conducts events at selected dealerships.

"We do charity and community events across the country and put on campaigns to raise money for the charity," said Hubbard, who will be acting as a store manager this weekend.

The event Valencia Kia, located at 23901 Creekside Road, will also offers visitors to win a flat screen TV each night and a shot at snaring a 2013 Kia Optima, a 3-D HD television and an Apple iPad.

The dealer, part of the California Superstores chain, is ideal for this kind of event, Hubbard said.

"Joe was a good fit. Joe gives back to the community and he's got a big lot, so it was just a good match," he said.

The dealership holds a charity event every year and selected Pleasantview because of its long history in the community. The organization was established in 1969.

"For decades, Pleasantville Industries has been helping the people in our community lead better, more productive lives," Caracciolo said.

The organization, which gets most of its funding from the state's Department of Developmental Services, can always use extra money, said executive director Jerry Howard.

"It's been very difficult to raise money," he said. "For one thing there are lots of worthy causes here in the Santa Clarita Valley and there are lots of non-profit organizations needing donations. "

Pleasantview, which operates out of a 5,000 square foot facility, helps its clients develop skill to obtain employment in the community. It also do contract work on site where they do jobs like packaging, product assembly and bulk mailing or businesses.

The dealership will also hold an Easter Egg hunt at 2 p.m. But don't expect an Easter bunny. Kids will be greeted by the Kia Hamster, Caracciolo said.