FoodTruckr Marketing Tips From December

We dished out a lot of great marketing tips for food truck owners this month.

As a final 2018 gift to you, we wanted to put all of those articles in one place so it’s easier for you to view and gain the necessary knowledge you need to take your marketing efforts to the next level in the new year.

Not everyone is a professional at taking high-quality videos. Your social media game might be strong, but creating quality videos is a different story, especially if your main focus is creating a video as fast as possible for your food truck brand so you can get back to what you’re an expert at — cooking delicious meals.

Keeping up with digital marketing trends and strategies isn’t easy when you’re cooking and serving at your food truck five to seven days a week, as well as managing employees, keeping up with inventory and doing everything else it takes to run a successful food truck business.

Not long ago, you probably heard digital marketing experts talk about how food truck owners need to grow email lists. Well, a new strategy has emerged and it involves creating a new kind of list: A messenger subscriber list.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

The food truck industry might be friendly in nature but it’s also a competitive field that has an endless amount of competition. Cooking delicious meals and implementing new recipes, unfortunately, isn’t good enough, and many owners don’t find that out until they become food truck owners.

Not only is Facebook Messenger easy to use but you and your customers are already on it — well, at least the customers and fans who are already following your food truck on Facebook. Therefore, you can easily connect with them since you’re on the same platform.

If one of your New Year’s resolutions/goals is to increase your sales and gain customers, then you have to make changes. You can’t just hope that next year will be better and more people will come to your truck. Plus, your food probably isn’t the problem. Your product (aka your food) is likely exactly where it needs to be. Unfortunately, there might not be enough people who know about your truck and the competition is also fierce in the food truck industry.

Some owners might be using email marketing. Some might be doing nothing more than posting on their social media accounts whenever they feel like it. All that is well and good, but a social media strategy, just as an example, can help create brand awareness and inform your followers.

These platforms are especially beneficial for food truck owners because they can keep customers informed and also tell them where they’re going to be next. After all, you might have a high-quality website, but your customers are still looking at your social media networks to see where you will be next, at what time and if you’re open on any specific day or not. Of course, they will also search Google for that information.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

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About the Author

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.