Geoff Krawiec — January 12, 2017 — January 12, 2017 A Quick Guide to Typography Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and communicate the typography goals of the client, and because many clients have no … Continue reading A Quick Guide to Typography→

D Bnonn TennantSeptember 10, 2015 As you almost certainly know, copy is what sells. That’s true in print, and it’s equally true on the web. A completely unstyled site with strong copy will sell infinitely more than a beautifully styled site with none. And since the average website is between 90 and 95% text, one … Continue reading 5 Typography Tweaks for Better Web Design & Response→

Elisa SilvermanMarch 9, 2015 Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly for certain words; they’re judging the landing page’s design for credibility. As typography is a main factor in both these areas, … Continue reading 9 Tips For Better Performing Typography On A Landing Page→

Kathryn WheelerJanuary 11, 2015 A majority of people tend to follow fashion, hair, and makeup trends, whether it’s seasonally or yearly. Then there are people like me, who wear whatever they want, in any color, any time of the year – people who tend to ignore the “trends.” (Don’t get me wrong, I like fashion…but … Continue reading 2014 Typography Trends to Remember in 2015 [Infographic]→