National Butchers' Week 2012

National Butchers’ Week 2012 will run from 25-31 March 2012. It will once again run under the banner of ‘Ask the Expert’, highlighting the true expertise of the trained artisan butcher – many of whom have been at the heart of their communities for decades.

The new website will act as a portal for the campaign, providing butchers, consumers and the media with information, inspiration and the latest news and updates. A special ‘Ask the Expert’ section will allow consumers to ask meat-related questions that will be answered by a panel of industry experts in the run-up to and during the week.

The panel for 2012 includes two winners from the 2011 Butcher’s Shop of the Year awards — overall winner John Davidson and lifetime achievement winner John Taylor — as well as former Meat Trades Journal editor Fred A’Court and current editor Ed Bedington.

Other features on the site include a PR section, a news section and a schools section, with resources for schools taking part, including lesson plans that link to the National Curriculum. It also has a recipe section featuring pork, lamb, beef and poultry recipes.

National Butchers’ Week 2012 is being supported by a number of high-profile sponsors, including Eblex, Bpex, Hybu Cig Cymru - Meat Promotion Wales (HCC), Lucas Ingredients, Gordon Rhodes (Dalesman) and Trunet. Other trade associations backing the week include the National Federation of Meat & Food Traders, the Scottish Federation of Meat Traders Association and the Q Guild.