Sinalco ART-Tour has opened in Sarajevo

Sinalco ART-Tour has opened in Sarajevo

Much praised Sinalco ART-Tour continues in 2014

As far back as the first exhibition of historic Sinalco advertising posters in Duisburg, Mongi Goundi, Managing Director of Sinalco International, said: „I was really impressed when I saw the full range of historic Sinalco posters for the first time. It would have simply been a shame to have left them stowed away in our archives. That’s how the concept of the Sinalco ART-Tour was born.“

Sinalco’s unmistakable look has made the brand a fixture of daily life both in Germany and abroad. After all, the name was a generic term for the entire soft drink industry for many years. The distinctive design of the legendary Sinalco bottle with the red dot is familiar to people well beyond Germany’s boarders.

Sinalco has been a popular brand in Bosnia and Herzegovina as well as in Macedonia for a long time. The ART-Tour will be on display at the Importanne Center in Sarajevo between 14 and 30 September, 2014 to give the locals a better understanding of the brand from an art-historical perspective. The exhibition will then go on to drum up excitement in Macedonia.

Innovative poster designs that continually capture the spirit of the times are an essential ingredient in Sinalco’s recipe for success. That’s why a broad variety of artistic movements are represented in the exhibition, from Art Nouveau to Art Deco to Pop Art. Artists and well-known agencies from Germany and abroad are behind Sinalco’s numerous award-winning designs.

The goal in advertising has always been to showcase the Sinalco brand as young, likeable and refreshing, a goal that is clearly reflected in the advertising art on display.