CSU Kajulu team in 2018 IAA finals

* Advertising students maintain CSU run of IAA ‘finalists’ achievements

* CSU Kajulu Red team striving for 13th IAA National Champion’s title

A Charles Sturt University (CSU) student team has again been selected as a finalist in the annual International Advertising Association (IAA) national student marketing communications competition.

The IAA (Australian Chapter) announced CSU’s Kajulu Red is one of the top scoring submissions for the 2018 ‘Big Idea’ competition which challenges students from Australian university marketing communications courses to devise an ‘industry-standard’ campaign for an annually selected real-world client.

CSU Kajulu advertising teams have made the IAA finals every year for more than a decade, and have claimed 12 IAA National Champion’s titles, most of them consecutively.

“I’m so proud of our students for their hard work and outside-the-box thinking,” Ms Llewellynn said.

“Every year the competition reaches new heights and our students rise to the challenge.”

“This year the client was Nestlé, Uncle Tobys Plus (breakfast cereal), in the Fast Moving Consumer Goods (FMCG) category, which is a very challenging brief compared to other years. The breakfast cereal market is very competitive, so the client really needs a Big Idea!”

Acting Head of the CSU School of Communication and Creative Industries Dr Sharon Schoenmaker said, “I congratulate the students in the Kajulu Red team for reaching the finals.

“Charles Sturt University’s success lies in developing our students as emerging practitioners and the annual IAA competition is an important part of that process and engagement with their profession. I wish them success in the finals.”