For Casino, the move is the latest in the company’s migration away from grocery stores; for L’Oréal, increased product exposure (French pharmacies typically only stock medicines and select personal care products, often with restricted hours).

The first two outlets will be in the city’s 9th and 6th arrondissements, and will feature hairstylists, dry cleaning services, shoe-shining machines and mobile phone charging points. If they prove successful, a third Parisian location—and international expansion—are possibilities, a Casino spokesperson told the publication.

Parisian department stores have been angling to lure shoppers away from online shopping with more compelling in-store experiences; in January 2018 Le Printemps hosted a food hall dedicated to men’s fashion on its 7th and 8th floors, and in 2017, LVMH opened a second Le Grande Epicerie in the 16th arrondissement.