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Tim Bell, the PR guru, was in a room with fellow leading Conservatives when the results of the 1990 Tory leadership contest were revealed. Everyone was in a huddle around Margaret Thatcher, who had been Prime Minister for more than a decade. As the results were announced, the entire room moved to surround John Major, the new leader. “You could literally see the shift of power,” Lord Bell would later say.

Power is the central theme in Sir Alex Ferguson’s latest autobiography. At his press conference to launch the book on Tuesday, Ferguson sat before the massed ranks of the