The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?

You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign....
Via Jeff Domansky

Martin (Marty) Smith's insight:

Great scoop by Jeff to share new insight on selling SMM to the C level. Remember to read Made To Stick by the Heath brothers. The other thing to keep in mind is the C level is all about the vision thing. Stay up in the clouds a little.

Ask your CEO to imagine where your brands will be in five years WITHOUT a strong social presence. Ask if they believe it was helpful, in the company's formative years, to focus and learn new things.

If they answer the first question with some version of the current situation. If they answer question two with a firm NO then RUN don't walk to a new job.

The first quant to create an algorithm that can estimate the value of content marketing is going to make a few bucks. The problem is no ONE piece of content or tool is the answer. They all are and that is what makes CEO panic, CFO squirm and SMO look for work :).

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.