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My Knot is a social design project, which embrace various subjects like psychology, social design, semiotic language to define an artistic product that include clothing design and textile design, video design and set design.
The project, wants to define a new social design activity, a visual and sound event, which aim is to represent mental discomfort through a new clothing design concept of responsibility and communicative action, where the choreography and video became non-verbal communication through a dance performance.
The whole performance project and design products dwells on social communication and awareness through expressive language based on semantic codification of specific features and feelings of mental discomfort like Obsessive Compulsive Disorder. Therefore, semiotic analysis of Obsessive and compulsive body language, symptoms or emotions drove me to identify shapes, materials, images and rhythms that becomes referential symbols and metaphors to describe a range of mental discomfort issues.
The performance is then, translator of emotions and awareness tools for social issue where, each product thus contributes to confer the whole performance the referential tools necessary to establish a common language between the inner discomfort and society (the audience).
My Knot project and design features promote a new way of thinking about social design, where the issue is not physical issue but psychic and that awareness- raising action must be crated to enable the incentive to whole community to understand the issue and not just center around assisting the individual sufferer