The search giant will now have its salesforce and resellers actively push the SoftWatch’s service to organizations considering to adopt G Suite in an effort to make its value proposition more persuasive.

Google is betting that SoftWatch’s study results will provide compelling evidence for both current and prospective Google customers to re-think the cost of their current MS Office licensing agreements.

The company has been working with Google resellers for some time; now it has secured the biggest prize – Google’s blessing. The search giant will encourage its salesforce and global Apps resellers “to work with SoftWatch and offer the service to customers across the globe”.