Who Is The Fairest Of Them All? (That'll Be Lexus)

EPSOM, UNITED KINGDOM – Aug 26, 2013: Lexus’s commitment to
delivering the best service in the business has yielded an excellent result
in the latest JD Power Dealer Satisfaction Survey, presented by What Car?
Increasing its score on its 2012 performance, it demonstrates that being a
premium brand does not mean charging over-inflated prices; in fact Lexus
emerges as the fairest manufacturer in the UK when it comes to its workshop
charges in the opinion of customers.

That strong value-for-money quality clearly has an impact on its status
as the brand owners would most strongly recommend to others: the survey
records Lexus having the highest score for positive advocacy among owners.
There’s a charm factor at work here, too, with Lexus highly rated for
giving “service with a smile”.

What Car? reports: “Lexus owners are happier than ever with their
dealers, rating them even more highly than last year. They reported
seamless, textbook levels of service from the moment they picked up the
phone to make a booking, to collecting their car after it had been in the
workshop.

“Work was completed on time, cars were returned in mint condition
and keys handed back promptly and with a smile. Customers had no qualms
about paying their bills, either, and they rated the network the best in
the survey for fair prices.”

Overall the survey placed Lexus a close second, with Toyota performing
strongly, too, in equal fifth place. JD Power’s research reveals
Toyota commands impressive loyalty among its customers, with 80 per cent
saying they would buy another car from their dealer and 88 per cent ready
to recommend Toyota Centres, quoting excellent service, attractive premises
and professional, friendly and helpful staff.

This result is the latest in a strong summer for Lexus dealers and the
brand in general. In July, Lexus was announced as number one automotive
brand in the Auto Express Driver Power survey. Later in the month, the same
survey confirmed Lexus dealers as the best in the business. More than
46,000 readers and website visitors completed the 2013 survey.