Google’s Hummingbird attempts to tear the mask from hucksters, hustlers, spammers, charismatic leaders, and demagogues. With Google’s latest algorithm update, Google aspires to become a professional matchmaker, doing the background check, the profile due diligence, the assurance of compatibility required to make sure that you don’t waste your time. Continue reading →

Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field. Continue reading →