Search Ads In Google Play Store Rolling Out For All Android App Marketers

Google has already enabled app promotion ads in search and display across the Google Display Network, AdMob and YouTube. A new conversion tracking solution, Android first app opens, will measure when users first open an app after clicking an ad and downloading the app. This will enable developers using third-party analytics solutions to more easily align AdWords reporting with what they see in other platforms such as Tune, AppsFlyer, Kochava, Adjust and Apsalar.