5 reasons to expand your digital strategy into Pakistan

Pakistan is quickly becoming a digital-first country, which means there are new opportunities for brands to reach and engage with consumers who may have previously been overlooked. Read on for five reasons you should consider expanding your digital campaigns into Pakistan.

There’s a reason Pakistan is attracting interest from major foreign investors. With an economy powered by small- and medium-sized enterprises (SMEs) and a rapidly growing population of mobile users, the country is on track to produce one of the largest digital audiences in the world. Here’s what you need to know about the developments happening in Pakistan, and why it should be on your radar.

4. Pakistan’s internet penetration is nearing a tipping point

Pakistan’s overall internet penetration stands at 22% with 44.6 million users. In spite of this, digital consumption in the country continues to grow quickly. YouTube watch time, for example, has seen over 60% growth over the last three years.2

5. China invests heavily in Pakistan’s development

The Chinese-Pakistan Economic Corridor (CPEC) is the largest Chinese investment in a foreign country (valued at $62 billion). One of the first CPEC projects is to lay 820 kilometers of fiber-optic cable, connecting more Pakistanis to the internet. This is in addition to ongoing investments in 3G and 4G network expansions from China Mobile — the company has already announced plans to invest another $225 million in 4G expansion (bringing its total investment to $2.4 billion).

How you can make an impact on Pakistan now

Leaving your mark on Pakistan now is crucial, and you can start by reaching out to the SME audience to help them scale. As interest in the country increases, infrastructure investments will minimize barriers to internet access and data speed — pushing more people into the digital space and presenting endless opportunities for your brand.

(This news/article originally appeared in ThinkWithGoogle on November , 2018)