Organisations and their customers should turn to artificial intelligence to enhance customer-controlled digital experiences, according to Gartner. In order to cope with the avalanche of digital information and ‘activities’, customers — similar to organisations — will increasingly turn to self-service automation moving forward, according to Gartner. “There is often a lot of discussion about how

So much of what is developing in technology right now is aligning itself towards so-called ‘self-service’ options for users to be able to ‘get stuff done’ (or actioned and resolved) in ways that would have previously always meant engaging with another human being. This isn’t just Artificial Intelligence (AI) and chatbots; this is self-service where