Building coffee platforms

November 15, 2013February 10, 2014

Dangers of Entering A Franchise

Australia protects franchisees. I have still seen horror stories. I am not however talking about them. I’ve seen families lose everything. I’ve seen multinational franchisors go bankrupt and fly home shamed.

Today I’m talking about simple competitiveness. It is simply impossible to compete in a highly competitive environment when you are in a tightly controlled licence agreement.

Now I am not saying all franchises are bad. I’ve seen Salsa’s (Boost Juice’s Mexican brand) open in Northland Preston only to be valued at $1million within a year. Success! Franchises offer the following benefits to a Franchisee: