The theme for this month is "Commercial photography", as suggested by Lensbaby who won the February 2012 competition. Be sure to read the whole post for the rules.

In Lensbaby's own words:

"The on-assignment subject I have chosen is “commercial photography.” (I can almost hear the groans.) In all likelihood there will be a time in your career when you will be called upon to do a commercial shoot. If you’re getting paid it’s almost all commercial though, right? In this instance, I am focusing on print work, or ad work, as seen in magazines. The field is wide open, automotive, fashion, fragrance, travel, location, jewelry, beverages, food, hotel, restaurant, bridal, wildlife for zoo or nature publication, so you can only be limited by your imagination. If you have photo editing software, please add text to enhance your ad. If you do not, a simple explanation will be acceptable. It doesn’t have to be a factory or a gear, or a tractor for commercial work, but it can be. Looking forward to seeing what everyone does with this assignment. Please take your time and do something you would be proud to present in your portfolio. As far as editing, any and all photo manipulation is acceptable, but keep in mind, less is usually more.

1: You can only submit one image and it MUST be taken during April 2012. Photos taken earlier will be disqualified!

2: All images submitted must be no more than 1024 pixels on their longest side, although you can include a link to a full resolution version if you like. Flickr users must link back to the original version to comply with its latest rules.

As always, please exercise good judgement on what is suitable for the forum. Keep it clean and family-friendly or it'll be removed. See the Forum Rules for guides.

Please include a sentence or two with your photo describing what you were trying to achieve and if there were any particular challenges in doing so like, for example, any special exposure or lighting setup.

We're all enthusiasts here, so it's also great to see what equipment you used and the settings too. So please also include the following:

Taken during Wallnuts Climbing Centre's annual Rockfall climbing competition. The Outfitters (poster seen in pic) was their primary sponsor. How more commercial could I get?

I had to rush with this one as I was taking photos of the finals as well. I had to swap between a portrait/remote flash/handheld mindset to a HDR/Tripod/Auto trigger very quickly. I only had one camera with me too, so I needed to do it fast as to not loose opportunities for other more "regular" photos.

I’ve decided to go for my father’s Tissot. (My Orient doesn’t catch up ). Not exactly what I wanted at the beginning of the shoot, but I think the result is OK. Nikon D5000 18-55 Kit lens at 26 mm (eq. to 39 mm on full frame)f4.21/13 250 ISO

I used an off camera flash, trigged by a self made cable and taped to my Canon 420EZ flash. The flash fired at a big plastic board for diffusion. Converted to B/W, contrast, fill light, brightness, and probably something else… and added vignette and text.Hope you like it.