Samina Akhter came up with the business after questioning what was in the traditional makeup she put on her skin.

“I was shocked to find that some products contained alcohol and even pig placenta,” she said.

Muslim scholars disagree on how important it is that makeup be declared halal. Some say any alcohol or dead animal component means its unacceptable, but others believe a small amount of generally barred ingredients or if the ingredients change chemical properties then it is okay.

Liz Leslie is a journalist based in Bloomington, Indiana. As an associate Web producer for WFIU, Liz maintains the Muslim Voices Twitter and Facebook as well as writes for the blog. She also contributes to Earth Eats.More posts by this author »