Media 2020: The Marketer’s Guide to the Present and Future of the Internet

by Dillon Baker

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.Read the full article