A premium iPad case company just launched a VR headset that fits in your pocket

Anyone with a modern phone can run Google Cardboard, a
platform of apps that can turn your phone into a virtual reality
headset.

The only hardware required is a disposable headset typically
made out of cardboard.

Dodocase SmartVR, which goes up for pre-order on Indiegogo on
Monday, is a premium version of those headsets that's been
certified by Google to work with all Google Cardboard apps,
including Google Street View, NYT VR, and other popular video
apps.

But as opposed to the Cardboard headset you might get for free in
the mail, the $28 SmartVR is meant to last.

Google Cardboard has been so successful that companies are now
rushing to make headsets that are more permanent and that are
built for everyday use. Dodocase is best known for iPad cases
that look like premium notebooks, and although the SmartVR isn't
built in San Francisco using book-binding techniques,
it's a much more premium experience than a disposable
headset.

SmartVR is constructed out of plastic and metal, and features a
secure phone slot that holds your iPhone or Android phone in
place with two plastic arms, as opposed to the velcro and
rubber-band setup many Google Cardboard headsets use. The entire
headset folds up to a size not much bigger than a candy bar,
another advantage over other headsets that can be bulky.

If you've ever used Google Cardboard before, SmartVR won't be a
radically new experience. It's essentially the same product
that was launched to everyone's surprise at Google's
developer conference in 2014: A cheap, easy way for anyone with a
smartphone to experience a low-end immersive video
experience.

Dodocase
was one of the first companies to produce Google
Cardboard-compatible headsets, and it also sells disposable
Cardboard headsets for promotional uses.

Other companies have started to make permanent versions of Google
Cardboard. Recently, Apple Stores started carrying the
View-Master VR, a Mattel product that is essentially a
plastic version of Cardboard. Google also carries the
Goggle
Tech C1-Glass, another minimalist plastic version of a
Cardboard headset.