Project Runway phenom Evan Biddell injects attitude into fashion

Unceremonious fizzling out seems to be the standard fate for players in talent-competition reality shows. But Evan Biddell, the first-season champ of Project Runway Canada, is the exception: the profanity-spewing, moon-faced Saskatoon boy has turned his 15 minutes into a promising design career. Biddell’s custom-order fall collection features outlandishly proportioned, armour-like pieces in surprising fabrics, such as cork. Well studied in spectacle, he also plans to set his designs apart by installing his runway in a sweatshop—he’s bussing a crowd of 100 to the Seven Continents Factory on Wilson Avenue for his spring 2011 reveal. A little drama goes a long way.