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Quaker Oats Spokeslogo, Larry, Gets a Makeover

This transcript has been automatically generated and may not be 100% accurate.

... I ... his ... skull layer instantly and basically quit as I've ... been trying to a Pepsi but don't think it's time to revitalize they care ... about low ... as ... that big a deal area of make over and making them a little bit more of what ... we think about oatmeal now which is the isthe health that it ... is something the kids as energy ... of despicable but more modern and were looking at the Holden is so much and you walk us through this not dramatically different but in essence SUBTLETIES here ... and I met up with a lot of the subtle they don't wanna have another set of herself ... maybe this time but that ... he can see is a lot of other than as a double standard ... and he's got his shoulders and he's got a little haircut and that's all they can work a little bit more energetic its elongated him without ... actually making in thin air ... actually making him back what standard styles Krosby said he didn't get that smile he's lighting it shows that the option we have long been the right now he's lost about five ... but they did anything to Mac not wondering what about the random and is then ran international protocol then sat on the National Center ... the two towns this that that creates a sense of movement and they use the red instead of the way ... um because it's a warmer more added to the color they wanted to bring more red back into the were handed ... out in the sea the state level of this blog SEO as they wanted the worst of it like a seal of quality and on every product on every bought NFP how not know we can look of this box set today for getting the might be established in eighteen seventy seven I mean exec Brad was there yet sensuous so that they can and if I were already this logo this brand has a lot of association with quality heritage tradition and its been around since eighteen seventy seven writes that in one of those that can actually reinforce it by adding that to the local NBC that gold along the bottom yet the sauce was the son of a reference to pass interesting and of the halos for the big circle around his bases on the call letters don't turn out ... to ... slim down ... together in a double standard that kept the Crows be nasty people understand it when that when a company's biggest PepsiCo goes to every design a logo is brand ... just how much goes into the Somme of the research innovative research ... although the world they're ... redoing the logo in on that in every instance and differ parts of the world at different times ... of the re do it all the packaging as well that this goes along with the with the St ... and that's different in every country in asset its is a massive amount of research that they do about what consumers ... think about when they see that this happened the colors and all the subtle subconscious things that we do not think about what our shopping program and so people say well look I mean the February had his time let's keep up with kids and grandkids are here let well thought out Larry picked ... the recipe listed that as a new dress and it is very that in of this assertive an iconic ... this box and of itself Esperdy iconic ... can be huge this person because we're walking on the cereal aisle ... fizzle out competition for the stocks that we'll see some in ... the survey looks at this you even know what to buy into this abyss of this it needs to be off the map for you in that aisle ... if we see weak as it had made mistakes when they've just gone too far and yet never ... opened new car that was really tasty is much is this the pack and ... the industry the side of ... the tail that expose about Tropicana which is a few years ago when they redid ... the orange juice box and ... set to make it more modern and Scott were pushed back from consumers they went too far which is I were talking bout this has to be subtle ... um if you take a wrong turn ... and go too far ... consumers didn't really turn up amid a recognize that it's not there for their product in the last entries for the curse of having a very long standing ... accepted by the mean it's a bit thin and occurs when you've been around long enough it can get the change in the two coming up and you are really can do whatever you want there so that ... his designers and marketers they're just little hamster ... exactly exactly I mean it ... it would need to have an entirely new brand to go too far afield from up there they have