I can’t recommend Contagious, by Jonah Berger, enough. Very few books get a 5 star rating from me. 5 stars, to me, means this book was so fantastic that I want to own it, so that I can reread it again and again. The few books that do get this rating tend to be classics…

It’s been a big year for the field of content strategy. New ideas and trends come every year, but in 2015 we saw a few key ideas gain traction, and the content strategy community helped those ideas evolve into true calls to action. Here are three highlights from my year. Did you find this article…

“When there’s no time or budget to work with a content strategist, research the target audience, and define a specific company voice, there are still some basic rules writers and designers can follow to make sure that web copy is clear, concise, and compelling.” Best Practices When Writing for the Web Writing for the Web…

Did you miss my talk on motivation and content strategy at Lavacon? Check out the slides for my talk, A Little Content Fish in a Big Company Pond. A Little Content Fish in a Big Company Pond In this talk, I shared stories about working at a giant company. I had previously been at a…

At the Society of Technical Communications Summit, I spoke about creating tangible experiences. I shared stories about projects that had no deliverables. I talked about how frustrating that can be, for clients and team members alike. But it doesn’t have to be like this. We can do better. Let’s Get Real: Creating Tangible Experiences UX…

Over the past two years of freelancing, I’ve learned about the content strategy community, about meeting clients and making sales, and about myself. I’ve grown confident in my knowledge of what I do best, what work I most enjoy, and the future I see for myself as a content strategist. With that in mind, the…

Last week I gave a talk at Boston Chi. The topic was the intersection of UX design and content strategy. In other words, where can content strategy make the design process easier? Meeting at the Intersection of UX Design and Content Strategy Here are the slides from that talk. UX design and content strategy go…

“The most successful projects, time and again, are those run by effective, collaborative teams. In other words, when strategists and designers and developers and editors and analysts all work together, they have more power than when they work apart – and significantly more power than when they fight against one another.” -Out of the Silos…

This site has gotten a fair amount of notice lately. It’s mostly due to my live blogging at conferences such as Confab, LavaCon, and Congility. I’m thrilled! I love that I’m creating something valuable for others, and of course I’m happy to be promoted… but I’m always a bit disconcerted when someone thanks me for…

I had an exciting and informative time at LavaCon last week, and live-blogged as much as I could. Of course, I couldn’t live-blog my own talk. But I can provide you with the slides for “Content Strategy and Information Architecture: What the Hell?!” In case you missed my talk on content strategy and information architecture,…