The present study investigates experimentally the laminar mixing and heat transfer of a range of helical ribbon and anchor impellers for both Newtonian and inelastic non-Newtonian fluids. The work also correlates the experimental data empirically in the form of dimensionless groups. In order to estimate the relative importance and the effect of all the geometrical parameters on the mixing power and heat transfer, data from the published literature sources will be utilized and combined with the results from this study. Thus, reliable empirical correlations will be obtained which are applicable over the widest range of operating conditions. The study also investigates the ablity of the various impellers to level out temerature distributions. The measurement of these temperature gradients and the impeller power requirements gives a measure of the mixing efficiency of the impeller used.