Be Strategic: Centralize Your Spend Data

Our new columnist Betsy Bondurant breaks a strategic meetings management plan into its components, starting with how to determine companywide meetings spend.

Getting your arms around meetings spend is one of the most challenging aspects of developing a strategic meetings management program. Spend is typically decentralized and rarely falls into a consistent “meetings and events” line item in the general ledger.
In my previous role as director of meetings at a large biotech company, I had an idea of what our corporate spend was; however, until we compiled the data, my estimate and the reality were very different. The standard is ...

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