Millions of people monthly search on google to find local businesses and products. Based on a study it is proven that businesses that do not optimize the website for the search engine, loose customers to their competition even if they are located farther.

Search Engine Optimization means a lot of different things depending on what you need it for. Here atZDezignz, we do a lot of keyword research for customers and have realized that the competitive intensity is way higher for paid SEO business owners because nobody wants to put in the work.

Do you need Local Search engine Optimization or Global for Eccommerce small businesses? Whatever it may be you have come to the right place.

We enjoy adapting our strategies to offer every client the best solutions that are at the forefront of the industry.

SEO Services

What is a website any good if nobody can find it? Search Engine Optimization is the keyword, your websites will be search engine friendly, designed and built for success. Our goal is to always rank #1 on Google and all other searches engines.

Pay Per Click Marketing

We can get you the best results from your pay per click marketing. Advertisers pay a fee each time one of their ads is clicked, with our expertise we can void all of the unwanted non-customer clicks.

Display Ads Campaigns

Display advertising is advertising on websites or apps through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisement and brand messages.

Online Local Bussiness Marketing

For Local business Services it's important to help people reach your website on the first page otherwise it wont be seem. When somebody searches for “restaurant/food near me” for example or else your competition will beat you to them. We will help you plan and execute a strategy built for success!

High QualityBacklink

As we left off, anchor texts being used for backlinking purposes. When website A links to website Bits called backlinking thus giving website B some juice to rank higher on the search engine. Backlinking to high DA(Domain Authority) and high PA (Page Authority) websites will indicate to Google that a trustworthy entity is vouching for you.

I guess it all not about what you know but who you know ; )

In the beginning phase of WordPress blogging, WordPress referred to Backlinks as Pingbacks and Trackbacks. WordPress is now the #1 website platform for search engine optimization because of their impeccable linking structure to perfect backlinking.

Anchor text is also known as HTML link – Hyperlinks

HTML code hyperlinks the text on a website, essential for directing traffic or looking for targeted traffic. The anchor text usually contains the name of the brand or the main focus keyword you are trying to rank for. Let’s say for ex: I wanted to rank for the keyword “Search Engine Optimization New York” then we would want to write a guest post and link out to your website from it with the anchor text “Search Engine Optimization”. Telling Google that this keyword belongs with this .com, check it out.

The Secret: Anchor text (Hyperlinks) are basic essentials needed to run the whole internet and keep it all webbed up together.

It is no longer necessary to know HTML you can easily make a link just by a click of the button.

Knowing how to make a link might not seem like much but it is crucial. How many different types of anchor texts are there?

Image ALT Tag SEO optimization

NoFollow: Nofollow tag relays to the search engines not to index and follow that link.

DoFollow: Dofollow tag is suggesting that the search engine robots index and crawl (Follow) the website.

Text Style & Size: with anchor texts you can change the text style and size with no knowledge of css ; )

Blackhat SEO

Blackhat SEO is basically another word for spam. Googles algorithm has gotten so strict over the years that they consider any inorganic backlink building deemed unethical opposed to whitehat SEO. Everything is duable as long as you follow the guidelines of the search engines, so if you are in the long-term game it would be wise to keep it ethical.

Heres a few things to stay away from while you are backlink building:

Having Multiple domains on one hosting server backlinking out to one other with the same IP address. (If Google finds out its the same user then its trouble coming)

Building links by mass commenting on private blogs even if high DA is penalizable

Linking from Footer of other domains(Dofollow). If a website has 100 pages and you are linked then your website gets 100 useless backlinks.

Backlinking from any malicious type of websites including all low DA and trust flow.

Internal links

Internal links gives the user the chance of properly indexing the website with your guide of course otherwise it just wont happen. Its all about the user experience, offer best value to the reader

Also, google decides the importance of a page depending how many times was it internally linked vs all of the other pages on the website. Always make sure to link the most important sub pages on your homepage.

Its best to structure categories strategically to best spread out internal linking:

Home>Services>Service 2…

Home>Locations>Location 7…

Home>Parent Category>Child post. You can break down any content in the silo structure for best optimal seo results

Keyword Research

Keyword research is the most important factor of search engine optimization. Knowing what keyword people are using to find your product or services in order to target them is crucial.

Keyword Research is the first task to attempt when you are starting a new website. Necessary to know how competitive is the industry. If the industry competition is high it will cost alot more money and time to rank especially if you have a new website.

Keyword research is a lot simpler than people make it out to be with all of the paid Keyword research tools that has wrong info. What if i told you Google has a free and the Best Keyword research tool people use for search engine optimization & to spend millions advertising on google ad-words. It is called Google’s Keyword Planner. Whether you doing keyword research for local or global intent it is the keyword research tool to use.

There is 3 different type of keywords that i want you to keep in mind when your doing keyword research:

Keywords: Regular short phrase keywords are usually high in competition and more $ to bid for on Google adwords for ex: “SEO NYC”

Long Tail Keywords: Keyword search term that consists more than 4 keywords. You stand a much better chance of ranking if you go for the long tail keywords. In my opinion Long tail keywords are sometimes much better because they are more specific and descriptive. Best for Local Business SEO Keyword Research.

LSI Keywords: Related keyword phrases, What else are people searching to find your product or services.

On page Search Engine Optimization

On page Search Engine Optimization is also known as on-page SEO Optimization. Measures will take place after your website design is built for targeted traffic keywords, locally or nationally (for eCommerce website owners). Taking the measures to structure content and pages with intent to rank #1 on google for certain terms or phrases(Keyword Planner research).

There’s different approaches to on-page search engine optimization from beginner to expert. Did you know most SEO aspects of a website is stored on the header of the website, focus keywords meta-description?

Schema markup is also a tool that tags code into the header of a website that helps you create a blueprint of your websites Products/Services and location for best on page search engine optimization.

For more in-depth breakdown we have Tipped to onpage Search engine optimization (in-depth)

Off-page Search Engine Optimization

Off-page search engine optimization consists solely of building authority, trust, and backlinks from other websites that are relevant to the targeted industry or topic. Mainly dofollow anchor backlinks pass authority yet most of your work may be to get no-follow citation directory listings for local SEO.

Tread careful when you do off page seo simply because stepping on that fine line of being perceived Spam to google and being penalized.

A few of our favorite off page search engine optimization Steps for high authority backlinking.

Google My Business for Local Business search optimization (Max amount of images that are geotagged based on the location of the job)

Social Media Signals: The reason to why we love utilizing social media platforms as much as we can simply because you can’t really be considered spam unless its duplicate content.

Yahoo Answers/Quora: Answer questions related to your industry or topic and leave a link to the website. Links might be no follow but they provide traffic.

Guest post: Linking back from the guest post can be very powerful, especially if the website is authoritative.

Best PPC Agency in
Europe: Winner

Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control.