Effective ads spark creative competition

What you are about to read is guaranteed to be the well-thought-out…um…thoughts of an ad critic, a list of the hottest ads of this past year chosen through a combination of subjective standards for what constitutes a hot ad and a detailed quantitative analysis of target markets, strength of the selling proposition, creative content and competitive tactics.Except the part about doing a quantitative analysis isn’t true. A TV spot for DOMINO’S CHEESY GARLIC PIZZA contained visual ...

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