Bel-Ray announces partnership with Overton’s

FARMINGDALE, N.J. (October 28, 2013) ― World-renowned global lubricants company Bel-Ray Company, Inc. is excited to announce an agreement with Overton’s, the leading watersports dealer, in which Overton’s will distribute Bel-Ray’s performance-enhancing marine oils and lubricants.

Bel-Ray’s recent launch of their line of specialty Marine Lubricants draws upon a 50+ year history of producing marine lubricants. These items have been sold worldwide to organizations ranging from the United States Navy to the largest and most prestigious manufacturers of outboard, inboard and stern drive engines.

Bel-Ray’s specialty Marine Lubricants are now available for wider use, and with the addition of Overton’s as a distribution partner, even more consumers will be able to experience the performance advantages of Bel-Ray products.

The comprehensive line of products Overton’s offers includes 4 Stroke Oil, 2 Stroke Oil, Diesel Oil, Gear Oil and service products, all engineered to meet the specific demands of each use. Bel-Ray’s specialty marine line is available at Overtons.com and its sister site, GanderMountain.com.

“Bel-Ray is pleased to add Overton’s to our extensive list of distribution partners,” said Bel-Ray Chief Operating Officer Jennifer Liquori. “Like Bel-Ray, Overton’s is considered a leader in their field, and we are confident the addition of our specialty marine products line to their product portfolio will offer their customers a premium choice for their boating experience.”

For more information on Bel-Ray products for the marine industry, please visit www.belray.com or call (732) 938-2421.

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