That in itself is not that unusual. Companies rebrand themselves for
various reasons -
usually to hide from bad reputations (in Kraft's case, it's because
the company is splitting itself into two different parts).

What is unusual is its choice of name: Mondelez. Actually, there's a
macron (a horizontal straight line that goes above a vowel to connote
a long vowel sound) above the second e. But I can't find that on my keyboard.
So, in short, it's pronounced "Mohn-dah-LEEZ."

Think what you will of Mondelez International, the new name that
Kraft Foods (KFT) will slap on its global snacks business after the
company splits this year, at least it’s not “Tfark.”
That was one of the 1,700 names suggested by more than 1,000 Kraft employees
during the five-month process of soliciting ideas.

For Kraft spokesman Michael Mitchell, “Tfark” is a
personal favorite. “I’m not sure what it means,” says
Mitchell. “I just liked the way it sounds.” He submitted
“Snax” as part of what he likes to call “the co-creation
process” but admits he “was told it’s not a good name.”

Mitchell explains some version of Mondelez—pronounced “Mohn-dah-LEEZ”—was
suggested by two employees in different parts of the world. The first
was Johannes Schmidt, a 35-year company veteran working in information
systems in Vienna. The other was Marc Firestone, Kraft’s general
counsel and someone Mitchell describes as “a real renaissance
man,” based at the company’s headquarters in Northfield,
Ill. Both came up with the idea of playing on the notion “delicious
world.”

Delicious world - get it? The Italian "Mondo" (or the French
"Monde" and the Spanish "Mundo") for "world"
and the made up word "deleez" which is short for "delicious."

“What they say is perfectly true,” confirmed Irwin
Weil, professor of Russian language, literature and music at Northwestern
University.

“There is a rather vulgar word, ‘manda.' (Mondelez)
includes the sound of that word,” he said, adding that Kraft “had
no idea when pronounced it means a Russian vulgar word.” The second
half of the name roughly translates into the sex act, say Russian speakers.

So, what do you think of the name change? (Oh, and if you were wondering
about the image, that's Peanut
Butter Doug, the stunt double for Mr. Peanuts)

This new name is kind of stupid. Mondelez does not make me think of a delicious world. It is a phonetical nightmare, you can't just take a French root and a French looking ending throw an accent over it and have everything be fine. It's a nonsense word and sounds stupid. "é" is not the right accent, this one is "?"

I wonder if they thought of the millions of Canadians raised on Kraft Dinner first. That tradition runs deep in Canada, even deeper than retelling the story that they burnt down the US Whitehouse once...