While this is great from a user perspective, because it is easier to remember, keep in mind that if you already have a strong profile, with lots of people that link to your page and you have some good outgoing links to your website, you will lose all that power because:

Chosing a custom Google+ URl will make your old link 302 Temporary Redirect to your new link, so, in theory, you will lose all your current PageRank power of your profile.

Learn How SEO Works with Link Building (5-Part Guide) There’s an old SEO strategy that still crushes it. Know what it’s called? Link building. And if you’re not actively using it to rank higher in search results, you should be. Based on my own experiences, most marketers don’t use link building correctly because they’re not really sure how it...