Online Marketing

The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.

As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your...

Mobile marketing is essential to all businesses now that mobile devices are the go-to media devices for consumers and potential customers. The explosive growth of smart phones, tablets, smart watches and other evolving devices are driving mobile marketing. Any business, large or small, must adapt to the changing business conditions, and develop a mobile marketing strategy as well as a mobile-friendly website.

LinkedIn is a popular professional tool that currently has more than 380 million members. That’s a lot of people to connect with! Of course, you can’t connect with everyone, but there are certain people who you should be making an effort to network with. Clients and people you know professionally are a good place to start. Next look for people who own or work for businesses you want to work...

Misconceptions about marketing can cause your business to lose out on valuable customers. You may think your business is making the most of your marketing budget, but if you’re making any of these common marketing mistakes, you could be doing even better! Read on to clear up a few common marketing misconceptions. Are you making any of these marketing mistakes and hurting your marketing?

In the age of pervasive Internet connectivity, social media is everywhere. You probably have personal pages on popular social media platforms such as Facebook, Twitter, Instagram and others. Even if you don’t have them yourself, you know lots of people who do.

When it comes to creating a marketing plan, one of the most important things you should outline is your target audience. If you don’t know who your ideal customers are, how can you create an effective marketing plan to reach them? The simple answer: you can’t.

When it comes to QR code marketing, companies either knock it out of the park, or they crash and burn. Although some people believe that the QR code has lost its touch and is no longer an effective marketing tool, the truth is QR codes are still relevant; however they must be accompanied by a well-executed QR code strategy. Since QR codes are free to generate, they have a high...

Email blasts, also known as eblasts, are a type of targeted email marketing sent by your company to a list of subscribers. Eblasts typically discuss promotional offers, news-worthy events or trends within your company or industry. Email marketing and eblasts can be viewed as an extension of direct marketing, in an electronic format. Both direct mailers and email blasts deliver a message to a targeted audience and use a similar...