Test Client

Test Client

ON TRACK 4 SUCCESS – BRAND DEVELOPMENT
With the launch of its educational program, aimed at early intervention of at-risk youth to increase high school graduation rates, UWCM needed a compelling brand to build awareness, recognition, rally support and ultimately create impact. In working with UWCM, we conducted brand research and established a program name and tagline – On Track 4 Success. The resulting custom type treatment is compatible with the national organization’s brand guidelines, uses color to draw the eye, incorporates an adjusted “A” as a “4” and displays forward motion to note the positive path ahead toward successful graduation.

Test Client

COMMUNICATION ACTION PLAN
Our team developed a multi-year Communication Action Plan, ensuring a cohesive and integrated approach, that focused on building the target audiences and increasing awareness of the event.

Test Client

COMMUNICATION ACTION PLAN
Our team developed a multi-year Communication Action Plan, ensuring a cohesive and integrated approach, that focused on building the target audiences and increasing awareness of the event. Working with the Festival’s Board of Directors, we determined goals and key messaging for the target audiences and outreach method as well as identified actionable communication tools and tactics catered to key audience groups with a timeline for implementation.