Marketing

The number one thing small businesses tell us they want help with is
marketing. A small business can use a number of techniques to reach
their customers. Here’s a guide to just a few, including some City
resources to help you connect with the community.

Social Media

If
you are having a grand opening, celebrating a milestone anniversary, or
you have another piece of big news that would interest the general
community, you may be able to get featured on the City’s social media
accounts (Facebook, Instagram, and Twitter) for free.

Contact us to
learn more about how the City might be able to feature your event in the
City’s social media activities.

Burien Magazine

The
Burien Magazine is sent four times per year to every household and
business in Burien. With a devoted readership and articles translated in
Spanish and Vietnamese, advertising in the City’s Burien Magazine
gives your business exposure to a wide-reaching and diverse audience.
To have your business featured in the Burien Magazine, contact the City's advertising representative Greg Borland at greg.borland@philipspublishing.com.

Business Networks

Many
businesses understand that even in today’s digital world, word of mouth
recommendations and relationships are what drive customers to their
door. Making connections within the local business community can be an
effective means to marketing your business. Burien has a couple of
business groups that may help you connect.

Discover Burien
is a local nonprofit dedicated to economic development and community
engagement. Discover Burien showcases businesses by running many of the
city’s events that draw thousands of people and inviting businesses to
participate via sponsorship or vendor booths. Discover Burien puts on
some of the community’s favorite special events such as the weekly
Farmers Market, the Father’s Day Car Show, and Boo in Burien (just to
name a few) that really draw the crowds.

Training and Classes

The
rules of search engine optimization and social media advertising seem
to change every minute making it hard for the average business owner to
stay up to date. The good news is there are resources to make sure that
you and your business aren’t left behind.

If you
don’t have time to attend a training or class and are interested in
learning more about how you can effectively market your business, theU.S. Small Business Administration (SBA) has guides and instructional videos on marketing and other topics.