Lil Wayne

PROJECT

How to Love / She Will

SERVICES DELIVERED

- Music Marketing- Music PR

COUNTRY

United States 🇺🇸

DATE

2016

Introduction:Lil Wayne (AKA Dwayne Michael Carter, Jr.) has been in the rapping game since the age of 9, when he was the youngest artist to be signed to Cash Money Records. Since then, he has continued to dominate the world of rap music, releasing a total of 9 albums until Tha Carter IV, which included the tracks “How to Love” and “She Will”, some of his biggest hits of all time. “How to Love” is a slower, more acoustic song compared to what Weezy usually puts out. It’s dedicated to “women who don’t know how to love because there’s deep reasons for them not knowing how to love”. Weezy reached out to MusicPromoToday for help promote his brand.
Outcome:
MusicPromoToday took initiative and released the singles and videos for “How to Love” and “She Will”. Here are some examples of the outcome of MPT’s hard work:

1. “How to Love”

Peaked at #2 on the Billboard US charts

Won the Billboard music award for top streaming song

Reached #5 on Billboard hot 100

Reached #1 on the Rhythmic Top 40 Billboard

The track was remixed by several artists including: Enrique Iglesias, Tinashe, Demi Lovato, and Justin Bieber

Garnered more than 200,000,000 million viewers on YouTube, with 15% of viewers engaged on social media

Was a trending topic on Twitter for 48 hours, with more than 2 million tweets

2.“She Will”

Sold over 250,000 copies in the first week

Over 3.5 million copies were sold within 3 months of release

Garnered more than 50, 000, 000 million viewers on YouTube. It engaged 20% of viewers, who either commented or shared the video on social media

Beat the Guinness World Record for most likes on a post in 24 hours

3. Tha Carter IV- Album

Over 940,000 copies of the album were sold upon the first week of its release in USA