Danish CrownGreen light for exports to China

fleischwirtschaft.com — DENMARK, Randers. After nine years of negotiations between Danish and China authorities, top processor Danish Crown is now granted access to several products on the biggest pork consumption market in the world.

It is a deal that could reach almost $42 mill. a year in short-term, belives Tulip Food chief executive Kasper Lenbroch. Until now, DC exported only fresh pork to China, this market accounting for 5% of its sales. In 2016/2017 FY, China bought from DC about 217,000 t of meat worth about $500 mill.

Now, the Scandinavian company wants to get a better grip on high-value processed meat market of China as intends to open a factory in Shanghai in 2019. The first shipment of Tulip Food products is expected to be sent in a few weeks.