Whether you’re just starting out or thinking about re-imagining your business’s brand, taking the time to create a well thought out and cohesive identity for your business is crucial. A recognizable, appealing identity helps your customers better understand who you are, and ensures you’ll stand out in a crowded marketplace.

Below you’ll find the 6 key steps to having a great small business brand.

Do you love your current brand identity? Has it stayed the same over time or did you make changes as you grew?