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The underground documentary that became a massive grassroots success, FRESH is the embodiment of the good food movement.

FRESH began as a grassroots effort for a grassroots movement, and it’s been tremendously exciting to see the movie spread like wildfire. Within a month of our launch in April 2009, we received over 20,000 visitors and hundreds of screenings were organized. Today, FRESH is a community of over 100,000 advocates for healthier, more sustainable food, a film that’s used all over the world as a platform to raise awareness and connect people to solutions in their community. But that’s not good enough.

We want to make fresh food on every plate the norm, not the exception. We want to reach 1 million people: gardeners, doctors, politicians, teachers, eaters. Not just because that would be a nice boost to our ego (mine especially!), but because we believe that FRESH can truly help get us to a tipping point, when sustainable food will no longer be just a niche market.

Please support us by watching the movie, sharing it with a friend, and taking action in your own life. Help us reach 1 million people (to start with that is). Share your story and join us on Facebook & Twitter.

Together, we’re taking back our food system.

Ana Joanes & The FRESH Team

Our Kickstarter funding campaign is now LIVE! Please check out the Taking Our Places trailer and click through to read more about the new documentary: http://kck.st/1wEJMgt