More Crafting Compelling Offers with Mac McIntosh

More Crafting Compelling Offers with Mac McIntosh

Guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, continue their discussion on how to create and use offers in this MadMarketing TV “After Party.

Listen in as Jeff and Mac continue their conversation on 2012 and what’s happening in the world of marketing. Mac presents his view on what’s changed for marketers and what companies will be concentrating on in the way of lead generation in the year ahead. Prospects are making buying decisions before they even make contact with a company and creating their short list before they engage. This shift puts companies in a position where they are no longer in control. Jeff and Mac also delve into the role of marketing automation and how it is now allowing even the little guy to have access to the same tools and resources as the enterprise.