0077324749

9780077324742

Details about International Marketing:

Cateora and Graham?s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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Rent International Marketing 15th edition today, or search our site for Philip textbooks. Every textbook comes with a 21-day "Any Reason" guarantee. Published by McGraw-Hill Higher Education.