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67% of consumers said they read up to 6 reviews (vs. 77% in 2013)
85% of consumers said they read up to 10 reviews (vs. 92% in 2013)
7% of consumers said they read 20+ reviews (vs. 2% in 2013)

Analysis:
Eighty-five percent of consumers are satisfied once they have read up to 10 online reviews for a local businesses. However, there is a greater proportion of consumers who now read in excess of 20 reviews. This obviously signifies more engagement with review sites, but does it also highlight trust issues? Do consumers now feel they need to read more positive reviews before developing trust?

Consider asking for reviews. Not good reviews -- just reviews, and not until the end of the transaction. "You don't want to be pushy, but after you've delivered a service or product, it makes sense to ask that they review it on Yelp, for instance," Arango says. "Let them know that the company takes their opinions seriously and checks that feedback daily."

Another way is to advertise your review site, let clients know where you can review your business. Marketing material, receipts, answering machines, etc. Add your review page information to different methods that your clients will see often.

Avoiding negative reviews are never fun, but they happen. So, how do you stop someone from slamming your name on the internet? By taking precautions, you can insure
that clients that will review you negatively, will be easier to manage. Let clients know how you prefer to be contacted, develop and active online presence, respond to negative reviews with humility and grace, see if you can contact clients who write negative reviews to rectify the situation.

Recognizing that local SEO is critical to your business is one thing; doing something to enhance your listings and earn higher rankings is quite another. One of the best ways to increase your local search visibility is to create a Google Plus Business page and completely fill it out. Doing so can propel your business to relevancy for local search parameters in mere days. However, simply having a profile isn’t enough: you also have to earn reviews, and positive reviews at that.

Everything else being equal, a good number of positive reviews for your company can propel your business to the top of local search engine rankings. Several local SEO experts have commented on the correlation between good reviews and good ranking.

Unfortunately, if you get a negative review on sites like Google, Facebook, or Yelp; Negative reviews are there to stay. The only way they can be removed is if the review itself is slanderous, profane, or malicious. At that point, you would need to contact the site that is hosting the review and submit a request to remove the inflammatory content. However, with Review Retrievers we can help you filter the negative reviews before they hurt your ratings, allowing you to maintain a fair ranking.

Do I Want Nothing But Good Reviews?

Oddly enough, you do not want ALL positive reviews. No one is perfect, and having nothing but 5-star reviews can make people think that the reviews are fabricated. It’s important to have a good mix of the positive with the negative. Negative reviews build trust with new clients, this shows that your reviews are not fabricated. If potential clients see the best and most critical reviews, they see what they are putting themselves into, and become more confident with their choices.

Why should I be concerned about the online reputation and online reviews of my business?

More than ever, your clients and potential customers are turning to the internet to make their buying decisions. There are a number of factors that may cause them to do business with you, or choose your competition: 1. Can your business easily be found using an internet search engine such as Google, Bing or Yahoo? 2. Do you have a professional website which properly conveys your business message to a prospective customer? 3. What has been written about your business in online reviews?

A recent study conducted by BrightLocal determined that approximately 90% of the respondents to their survey used online reviews to determine if they will do business with a company. There are a number of other recent surveys that determined that over 75% of consumers will trust an online review written by someone unknown to them, as much as word of mouth from someone they know. The subjects of these studies are nearly equally as likely to make a purchase as they are to avoid a business based on what is written about them online. The reliance of consumers on online reviews is changing the way companies look at their marketing strategies, and indicate it is critical to the success of your business that you build and protect your online reputation.

Why does my business have a negative review online?

Negative business reviews often come from a number of sources. The first may be from a customer who was not satisfied with your service, no matter what you did to please them. Often, negative reviews occur when a former employee decides to inflict online damage to your business reputation. Other sources of negative reviews may even come from an unscrupulous competitor, who seeks to increase their business by attempting to damage yours.

What would you find if you did a Google search of your business?

Many times business owners are simply not aware of negative feedback left online about their business. Keeping up with all the possible sites where online reviews may be made is not practical for most business owners and managers. Choose an online reputation management company that will monitor online reviews for you. Review Retrievers has the expertise to combat negative feedback, and help your business receive positive online reviews at the same time.

Use an online search engine such as Google, Bing or Yahoo to search for your business today. What do the online reviews have to say about your business?

I “Googled” my business and found no reviews. Is this OK, as long as I do not have a negative review?

Not having any feedback is not good for your business. Potential clients may assume that your business has little or no experience, or even that your clients have not received service good enough to review online. It is important to have positive postings about your business.

Why can’t I simply email the reviewing company and ask them to remove a review I find unfair?

Companies such as Yelp, Google+ and Angie’s List pride themselves on business feedback that is as true-to-life as possible. Therefore, reviewing companies will not remove negative feedback left for your business. They understand that it is impossible to please each individual customer, and they value both positive and negative feedback as a representation of your business to potential customers.

How does Review Retrievers work?

Review Retrievers is committed to receiving credible and accurate information from your existing clients. Review Retrievers will survey your customers, seeking their honest and sincere feedback about their experience with your business. What better way for a potential customer to choose your business than reading true-to-life experiences of your customer’s review of how your business worked and treated them as a customer?

Does Review Retrievers contact my clients without my knowledge?

Review Retrievers works through your business to obtain accurate reviews to improve your online reviews. Your clients are never contacted directly by Review Retrievers, but are surveyed through your business instead.

I currently have a website company that works to move my business higher on a Google search. Do I still need online reputation management?

Having a website provider that works to improve your company’s SEO (search engine optimization) is extremely important to the success of your business. Very few website companies have the capacity to control your online business reviews however. Review Retrievers works with your business to survey your current customers to obtain positive online reviews for your business. A solid online business image, combined with your current SEO strategy, will give your business a competitive advantage in your field.