Google announces a deadline to remove all third party pixels from YouTube.

Any
campaign that is not enabled with
the Ads Data Hub is subject to data disruptions of
third-party measurement tools after this date.

To create the change, Google has worked with Nielsen, Comscore, Oracle Moat, DoubleVerify, Dynata, Kantar, and Integral Ad Science to be be active participants in the Ads Data Hub via an API which provides aggregated information without exposing YouTube users to third party vendors.

The measurement vendors, like
DoubleVerify, will use Ads Data Hub for reporting on YouTube campaigns
via their internal dashboards.

Deadlines to Remember:

March 15, 2020: Advertisers must begin trafficking pixels and enable the Ads Data Hub for all new campaigns that use
third-party measurement. Campaigns that do not connect the Ads Data Hub reporting will henceforth
be rejected.

May 15, 2020: Google will no longer accept pixels on
new campaigns and will only accept third party measurement from Ads Data Hub
requests.

June 1, 2020: All campaigns must enable Ads Data Hub
linking to be eligible for third-party measurement.