Long, long ago, there was a time when few newspaper editors in Texan could resist an opportunity to put the words “Baylor” and “Playboy” in the same headline. Yes, we are talking ages ago — back in the 1970s and ‘80s when Hugh Hefner was still considered a player.

Baylor, of course, was the state’s most prominent Baptist institution. Playboy was Playboy. Clickbait didn’t exist, but everyone knew that combining “nude” and “Baptist” would draw cheers in secular newsrooms.

Why bring that up? It appears that the Donald Trump-era version of that editorial state of mind is a story that puts “Falwell” and “pool boy” in the same headline. Oh, and don’t forget the hyper-clickable words “nude pictures.” And prison-resident “Michael Cohen.” And alleged comedian “Tom Arnold.”

During this week’s “Crossroads” podcast — click here to tune that in — I told host Todd Wilken that you can sense that this headline was supposed to be “The Evangelical, the ‘Pool Boy,’ the Comedian and Michael Cohen, oh my!” You know there had to be some Times voices arguing in favor of including “Falwell” and “nude pictures.”

Days later, it’s remarkable how little traction this story has gained. So far, even The Drudge Report has resisted adding a racy headline about it. While liberal Twitter has gone loco (see some of the attached tweets), there hasn’t been a mainstream firestorm — which is what usually happens when a neo-tabloid tale of this kind is baptized into mainstream journalism by the holy New York Times. What’s going on here, in terms of journalism? Here at GetReligion I noted:

Everything begins and ends with politics, of course, even in a story packed with all kinds of sexy whispers and innuendo about personal scandals. …

Basically, this story is built on real estate and court documents (that’s the solid stuff), along with a crazy quilt of materials from sources like Cohen, reality-TV wannabe Arnold, BuzzFeed and a pivotal anonymous source (allegedly) close to Falwell who readers are told next to nothing about, even though he/she is crucial to this article’s credibility.

In social media, lots of folks have simply led their imaginations run wild.

I think that it’s safe to say that Jerry Falwell, Jr., has had a rough year or two.

I don’t say that as a cheap shot. I say that as someone who has followed the adventures of the Falwell family and Liberty University with great interest since the early 1980s, when elite newsrooms — The New Yorker came first, methinks — started paying serious attention to the late Rev. Jerry Falwell.

Of course, there is a good reason for political reporters and others to dig into Falwell, Jr., affairs. His early decision to endorse Donald Trump, instead of Sen. Ted Cruz, helped create the loud minority of white evangelicals who backed The Donald in early primaries. Without them, including Falwell, Trump doesn’t become the nominee and then, in a lesser-of-two-evils race with Hillary Clinton, squeak into the White House.

Everything begins and ends with politics, of course, even in a story packed with all kinds of sexy whispers and innuendo about personal scandals. Thus, here is the big summary statement:

Mr. Falwell — who is not a minister and spent years as a lawyer and real estate developer — said his endorsement was based on Mr. Trump’s business experience and leadership qualities. A person close to Mr. Falwell said he made his decision after “consultation with other individuals whose opinions he respects.” But a far more complicated narrative is emerging about the behind-the-scenes maneuvering in the months before that important endorsement.

That backstory, in true Trump-tabloid fashion, features the friendship between Mr. Falwell, his wife and a former pool attendant at the Fontainebleau hotel in Miami Beach; the family’s investment in a gay-friendly youth hostel; purported sexually revealing photographs involving the Falwells; and an attempted hush-money arrangement engineered by the president’s former fixer, Michael Cohen.

The revelations have arisen from a lawsuit filed against the Falwells in Florida; the investigation into Mr. Cohen by federal prosecutors in New York; and the gonzo-style tactics of the comedian and actor Tom Arnold.

Basically, this story is built on real estate and court documents (that’s the solid stuff), along with a crazy quilt of materials from sources like Cohen, reality-TV wannabe Arnold, BuzzFeed and a pivotal anonymous source (allegedly) close to Falwell who readers are told next to nothing about, even though he/she is crucial to this article’s credibility.

We used to joke that the religion beat is sometimes known as the sex beat because of all the peccadilloes and crimes that some religious personalities find themselves in.

But yesterday’s story by Reuters about the theft of some boudoir photos supposedly commissioned by Liberty University President Jerry Falwell Jr. raises that designation to a new level.

Personally, I will never understand anyone who allows sexually intimate photos of any kind to be taken of them — in this case, apparently photos of a husband and/or wife. These things have ways of getting into the hands of people who don’t wish you well. Ask Jeff Bezos to explain this to you if you don’t already know.

Falwell, president of Liberty University, one of the world’s largest Christian universities, said someone had come into possession of what Cohen described as racy “personal” photographs — the sort that would typically be kept “between husband and wife,” Cohen said in the taped conversation.

According to a source familiar with Cohen’s thinking, the person who possessed the photos destroyed them after Cohen intervened on the Falwells’ behalf.

Other parts of this taped conversation made the news a week ago (see above video). Why it took this long for reporters to pick up on the Falwell connection puzzles me. The mind goes in odd places trying to imagine just what is in these photos, if this story is true.

Here’s some other questions journalists might want to ask, in addition to valid questions about Jerry Jr. and a Trump lawyer: Who leaked the photos and/or stole them? Is blackmail still a crime? Is there any possibility that some kind of crime has been committed, a crime in which the Falwell family has been wronged?