Friday, February 10, 2012

Inbox - February 10, 2012

Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. This week again includes our new feature - Tweet of the week. This is our favourite piece of news or information that we have seen on Twitter recently. Here we go with this week's news ...

The new 12 years old

Bowmore - New packaging
The famous Islay distillery of Bowmore has announced a re-brand of its packaging. The re-design covers both the domestic range and global travel retail ranges. This incorporates a refreshed bottle label, a new gift box, a slightly enhanced bottle shape and a more modern depiction of the distillery on the label. The new packaging is the result on consumer research by Morrison Bowmore, the brand's owners and has been undertaken to enhance Bowmore's position as a premium whisky gift.

Kirsteen Beeston, Head of Brands at Morrison Bowmore Distillers, says “This re-design has been a key priority focus for us over the past year as we wanted to ensure the design not only better represents the brand’s core values but also develops a stronger, more defined brand personality that consumers can engage with.”

Bowmore 100 Degrees Proof

Bowmore - New whiskies
More news from Bowmore in the form of three new whiskies which will be available from March in the travel retail/duty free market. The first is 100 Degrees Proof which is cask strength and will retail at £50. The second is SpringTide which has been predominantly matured in ex-Oloroso sherry casks and will retail for £120. The final release is a 1983 Vintage - the first of a series of single casks from the 1980s which will be released to travel retail - which will retail for £500.

Dalmore Cromartie

Dalmore - Cromartie on its way
It seems that not a week goes by without some news from Dalmore about a new release. The latest is the Cromartie, the third release in their Mackenzie series which is helping with the restoration of the Mackenzie family home. The previous two bottlings - the Mackenzie and Castle Leod - have now sold out and raised over £35,000 towards the renovations. The distillery is located close to the Mackenzie clan's land, which forms part of the ancient region of Cromartie.

The whisky is a limited release of just 7,500 bottles, which will retail for £100. It will be available across Europe in specialist whisky retailers and the travel/duty free sector from late February. The Cromartie has been matured in American white oak casks and then ex-Oloroso sherry casks. The published tasting notes include elements of bergamot, mandarin, lemon grass, dark bitter chocolate, rich Columbian coffee, old English marmalade, Pedro Ximenez grapes and spicy cinnamon.

We would like to add our congratulations to the many that our friends at Compass Box have received for this award. It shows that we weren't alone when we voted it No.1 in our Top 10 Whiskies of 2011! Well done to John, Chris, Gregg & Celine - M&K

1 comment:

I'm glad that Bowmore haven't messed around too much with their packaging, as I've always felt that theirs is one of the more attractive bottles on the market. It's distinctive, clean and elegant. The redesign fortunately seems to have retained that.

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Welcome To Whisky For Everyone

Blogging about whisky since 2008.

Whisky For Everyone is a blog for all lovers of whisky - beginner, keen enthusiast or connoisseur. Whisky is one of the most popular spirit drinks in the world and its sales and number of drinkers are increasing each year. This blog includes regularly updated tasting notes of all manner of whisky from the popular, inexpensive ones to the limited edition, rare bottlings.

We also try to demystify the sometimes daunting world of the whisky industry by explaining in layman's terms about the language, processes, terminology and answering commonly asked questions. We also have a weekly whisky news round up feature called Inbox, which includes news on new whisky releases, events and other items of interest. There is a Whisky For Everyone and we will help you discover yours ...

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