Just take it from Ben Whitrock, Sr. Retail Search Manager at CPC Strategy:

“If you were an advertiser 5 years ago you could probably see decent success online if you ran a basic campaign / digital strategy. But these days there is an influx of advertisers looking to target the exact same user that you are.”

“This and ecommerce businesses feeling the pressure from Amazon means a larger amount of advertisers are also now willing to pay 2, 3, or 10x as much for that placement as they would have 5 years ago.”

Because the landscape is and has been changing, it’s vital to get strategic about the way you run your Google Shopping campaigns – or you will be left in the dust of your competitors.

In the following guide, we dive into the data to reveal why we believe Google Shopping is more competitive than ever before.

We also highlight our own best practices to boost your impression share and increase conversions on Google Shopping in 2018.

What’s Inside?

2017 Holiday Google Shopping Data

New Google Shopping Ad Tactics

Next-Level Campaign Structuring

2018 Industry Expert Predictions

For more on Google Shopping advertising tactics, email tara@cpcstrategy.com

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About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.

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