Meet our management team!

Dave Erdman has helped Hawaii’s businesses capitalize on the changing and evolving trends of Asia-Pacific travelers for more than twenty-five years.

As founder, chief executive officer, and president of PacRim Marketing Group, Inc. and its high tech on-line marketing sister company, PRTech, LLC, Dave provides strategic counsel to help businesses and organizations increase their Asian traveler customer share from Japan, Korea, and China.

Before establishing PacRim Marketing Group in 1990, Dave was a senior consultant for Hill & Knowlton/Communications Pacific, Hawaii's largest public relations firm at the time. Prior to that, Dave worked at Tropical Rent-A-Car for ten years, where, as vice president of marketing and sales, he opened regional offices in Japan, Canada, Australia, and New Zealand, as well as managed a national sales force of 35 multi-line representatives. In addition, he was a director of Suntrips, a major charter operator to Hawaii and Mexico. Dave also held positions at Maui Inter-Continental Hotel, Japan Airlines Hotel Company/Nikko Hotels in Japan, and Travel Management Associates, where he worked with clients such as the Halekulani Hotel.

Dave's past and present professional affiliations include PATA (Pacific Asia Travel Association), Hawaii Chapter, where he served as Chairman in 1993-94. A key program initiated as Chair, with Vice Chair Joy Toy's leadership, was the First Annual Travel and Tourism Research Seminar co-sponsored by PATA-Hawaii Chapter, and TTRA Hawaii Chapter, featuring International speakers on key tourism and research topics. The PATA-Hawaii Chapter was recognized as America's Chapter of the Year during his year as Chair.

Dave is a member of the Retail Merchants of Hawaii, where he currently serves on the board of directors, the executive committee, and is Chairman of the Retail Tourism Committee. In 1999, Dave was awarded The Governor's Retail Merchant Award in recognition of his contributions to the retail industry. Specifically, Dave was honored for assisting the Hawai'i Visitors and Convention Bureau with integrating retail and tourism marketing. He was the second recipient of this award that is sponsored annually by the Governor.

Dave has both lived and worked in Japan and is fluent in Japanese. He holds a Bachelor of Arts degree from the University of Hawaii, Manoa, where he majored in Asian/Japanese Studies and minored in Travel Industry Management and Marketing. He also majored in East Asian Languages/Japanese studies and business at Bucknell University in Pennsylvania.

Jennifer has a broad range of management, operations, HR, finance and sales/project management experience. She efficiently handles multiple tasks and responsibilities to help streamline processes and run the U.S. PacRim Marketing Group office smoothly.

Jennifer has more than 15 years of leadership and general management experience from Vector…a move ahead, Inc, where she led operations through growth, including development of administrative, sales and operational processes, the development and execution of multiple marketing and sales campaigns that averaged annual revenue growth of 30%. Having managed up to 50 support administrative, financial, sales and operational employees, she was responsible for ensuring efficient and effective business operations in a fast paced environment.

As our General Manager she directs and coordinates the administrative functions of operations to ensure that the aim, goals, and objectives of the company are accomplished in accordance with prescribed priorities, time limitations, and funding with and in the absence of the President.
Jennifer’s goal is the continuous improvement of service/operational efficiencies and productivity of the companies. She focuses of enhancing human infrastructure in professional development, supportive and safe work environment and commitment to diversity while improving effectiveness of decision making process – decentralization of authority, integrated decision-making, premises/capital planning and improvement, administrative effectiveness and budgets.

She is constantly looking to retain staff and recruit additional quality professionals to the team.
It has also become Jennifer’s task to do companywide risk assessments and develop the management plan from basic disaster preparedness to technology security and risk management.

Jennifer has a Bachelor of Science Degree in Business Administration with a Marketing emphasis.

As Chief Technology Officer for PRTech, Jon has a broad range of responsibilities including software/system development, documentation and ongoing product management for major clients’ websites/software. He deals with all aspects of the businesses operations, including research, concept definition, design, systems development scheduling, production and logistics and works to improve infrastructure performance and end-user satisfaction.

Jon has built and manages a top-flight technology team and oversees research and development as well as project management. He establishes technical standards and ensures adherence to them for product development and company operations.

Jon has held a System Developer position at Wave Internet, LLC where he worked on database-driven applications utilizing ASP.NET, ASP, VBScript, JavaScript and SQL technologies and Mainframe Backup Operator for Pacific Asia Computer Services, Inc. performing daily and weekly backups and providing client technical support.

Jon has been integral in getting and maintaining the company PCI compliant status. He implemented the content management system (CMS), Omniture SiteCatalyst, online project management solutions, and help desk application to track and manage our reservation system maintenance and requests. He is integral in corporate risk management.

Barry speaks fluent Japanese and has more than 26 years of travel industry sales and marketing experience, focusing primarily on Asian inbound markets. He provides a “whole picture” and solutions-oriented view needed to help companies with sustained marketing and public relations activities. He is responsible for PRTech’s North America and Japan expansion, helping companies reach the Asian International Traveler market, especially with PRTech’s multilingual online reservations system, MyRez.

His background includes international, regional and property-level positions, and spans airline, hotels, rent a car and attractions. Barry previously worked at Mid Pacific Airlines in operations and then sales, later transferring to Japan where he spent two years coordinating marketing efforts out of their Tokyo office. He subsequently co-founded and managed Pacific Resorts, Inc. (PRI) in Tokyo, a GSA company representing Aston Hotels & Resorts, Polynesian Cultural Center and Budget Rent A Car. During a total of ten years in Japan, Barry developed a keen understanding of the structure and inner workings of the Japanese travel industry, as well as relationships with key members of the industry.

Barry returned to the U.S. in the early 90’s and held senior sales positions with Loews, Hyatt and Pan Pacific Hotels continuing to focus on the Japan and Asia inbound markets. While with the Pan Pacific Anaheim Hotel, the property was acquired by Disney and Barry’s role was expanded to include Japan, Asia and Latin America sales for both Disneyland Park and Disneyland Hotels.

His career later transitioned into travel technology during which he held business development positions with companies specializing in hotel reservation and ticketing technology. As vice president of business development for TravelHero.com, Barry coordinated development of their affiliate program and associated software applications, which provided online lodging reservations for over 120 official tourism bureau websites.

Meet our multilingual technology and marketing teams!

Japanese Team

Korean Team

Chinese Team

PRTech’s team of multilingual and multicultural marketing technology experts specialize in growing the Asian International Traveler portion of a customer base through integrated, online, marketing solutions. They know how to reach the consumer — whether Japanese, Korean, or Chinese — in impactful and culturally correct ways that appropriately reflect a client’s brand essence.

The PRTech team is recognized for pioneering innovative and quality web based online solutions such as MyRez, a multilingual online reservations booking system, and for developing client websites as well as PRTech’s own web portal sites: www.myhawaii.kr & www.myhawaii.cn, designed similarly to www.hawaii-arukikata.com , the largest and highest SEO ranking website about Hawaii in Japanese.