“There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.” – Nicola Formichetti, creative director of Diesel.

The campaign is conceived by creative director Nicola Formichetti, styled byAnna Trevelyan and shot by Nick Knight call us to take a chance, enjoy our lives and embrace our beautiful differences.

Well, a group of young people expressing themselves and having a good time…this is what #DieselHigh is all about and we are buying it, it appeals us to do the same, again and again, every minute, every hour, every day, all year. We like the concept, we like the integration…WE LOVE THE PICTURES, WE LOVE THIS DIESEL S/S 2015 AD’ CAMPAIGN !

“When I’m taking photographs that mix fashion and fantasy, after a while it’s really hard to come back to the real world. But I like the idea of not coming back to the real world—of instead living in your own.” – Bruce Weber

This campaign is EXCEPTIONAL, we are speechless. We really love the whole theme of it and how was executed. The photo at the pool with the dog, the policeman, the two women, the naked boy and the zebra is hot insane. Obviously the brand is trying to get a new direction with this kind of ads.

Try to watch the video above, WE CAN TELL YOU FOR SURE YOU WILL LOVE IT

Kenzo once again collaborates with the creative talent behind Toiletpaper for its Spring/Summer 2015 ad campaign. The menswear, womenswear, kidswear, eyewear and accessories campaigns depict a magical utopia with modern architecture dream-like skyscapes.

The imagery features Mona Matsuoka and Qing He.

Material people living in a material world, Lego meets Time Square, Star Wars meets Jurassic World…..are you getting the idea of this campaign? Oh…..we have forgotten, Back to the Future movie is also featuring in the concept, not the back, but we suppose the future.

We are trying to figure out the dream or nightmare Kenzo’s designers and creative directors, Humberto Leon and Carol Lim, had during the creation of this advertisement.

If you notice, or have not noticed, the clothes are unseen, we are still expecting for them to be shown in some moment we know will not happen. At least we could see more clothes in the kids campaign but the abstract-gelatin dinosaurs lead our eyes to another place.

In conclusion, we are disappointed about the whole look of the Kenzo’s campaign, specially when we saw the collection and in fact liked it. This 80’s something camping is doing nothing for us and IT IS NOT SHOWING ANYTHING FOR US.

Oh, Ok….we have figured it out, THEY WERE WATCHING THE MOVIE THRON, THE FIRST ONE!

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Cristiano Ronaldo is making another play in the fashion world. The world-famous soccer player has been designing men’s underwear for his label CR7 (and modeling it, too!) since 2013. But this spring, he’s covering up those sexy legs of his for his newest venture — a CR7 Denim line for men that launches on June 1st.

“In the past, I’ve really struggled to find premium denim that’s actually comfortable when you’re on the move,” the Portuguese athlete, 32, tells PEOPLE exclusively. “This is something that was really important to me when we started developing CR7 Denim. I wanted these jeans to be made to be lived in.”

“I’m a person that believes in constantly moving forward and progressing in life, both on and off the playing field,” he says. “And I believe that if you’re not truly comfortable, then you’re not truly living. CR7 is a brand for people that live by these same philosophies.”

“I love the skinny jeans, and we have a particular pair in a navy resin color with white paint splatter that have become my go-to,” he tells us of the style, shown below, which retails for $129.50. “I actually wore them in the brand campaign film, and haven’t been able to take them off since. There’s just something about these jeans that really fit my athletic build perfectly.”