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The pushback is heartening and well-intentioned, but misses what ought to be the real shame target: India. After all, despite being a country of almost a billion people, India has left it to America to crown the first Indian beauty queen who looks... well, Indian.

Everybody had a good time at the Times of India Film Awards (TOIFA), but that wasn't the real reason the Clark government cut an $11 million cheque to bring TOIFA to Vancouver. She argued it was an investment for a future economic payday. Critics argued it was to give her a platform to woo South Asian voters before B.C.'s May election. The B.C. Liberals viewed TOIFA as a box of ladoos (Indian sweets) they could deliver to hungry ethnic voters. Instead, it turned into a political grenade in their hands.

When dancers take the stage at the Pacific Coliseum and BC Place at the Times of India Film Awards in Vancouver this week, it won't be the Harlem Shake we'll see. Not Gangnam style, not even Indian Classical style. It will be Shiamak style.

The International Indian Film Academy awards show was an epic of Bollywood proportions, starting 90 minutes late and clocking in at a staggering five hours. Yet that didn't seem to faze too many in the audience as they filed out at two in the morning, stars still in their eyes.

About Aishwarya Rai

Aishwarya Rai is a Bollywood actress also known as Aishwarya Rai Bachchan. Miss World 1994, Rai has starred in a wide variety of films. Rai also is a UN spokesperson on microcredit and was recently described as the world's most beautiful woman.