Killer stats

We arm you with all the marketing stats you need for the coming week including Google retaining top spot in YouGov’s global brand health rankings and shoppers being more loyal to Aldi and Lidl than the big four supermarkets.

All the marketing stats that matter this week including a quarter of people working in the ad industry say they’ve been sexually harassed and two-thirds of older Brits feel they’re stereotyped in advertising.

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British companies often struggle to scale abroad but ‘marketing intelligence’ firm MiQ is doing just that, using insights from digital campaign data to put marketing at the heart of brands’ strategies.

It takes courage and confidence to launch a legal battle, particularly when your challenger is one of the world’s largest sportswear firms, but the founder of niche activewear brand LNDR says she had no other choice.

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