top news

Get the Look! Miss Universe at NYFW's Sherri Hill show styled by Farouk Systems & CHI

Sherri Hill’s Fall 2016 Collection premiered during New York Fashion Week on February 12, 2016. With CHI Haircare as the show’s official hairstyling team, the newly crowned Miss Universe Pia Wurtzbach and Miss USA Olivia Jordan hit the runway with a sea of sensuous, soft waves.

CHI Global Artist Tammy Mixon was on hand to create each model’s look which captured a 70’s Bohemian feel. According to Tammy, “the hair needed to compliment this year’s collection with soft waves that were touchable and moved with the flow of each dress. Using CHI Haircare allowed us to accomplish the perfect loose curl.”

CEO Basim Shami continues, “Farouk Systems is proud to sponsor Sherri Hill at New York Fashion Week. Her stunning designs go hand-in-hand with our CHI Haircare brand with both displaying creativity and beauty.”

Sherri Hill Fall 2016 Collection Hair How To:

– Begin by separating the hair from the top of the left ear to the top of the right ear.– Starting at the back nape area, take 1 ½” sections and apply a small amount CHI Silk Infusion to the ends.– Mist each section with CHI Magnified Volume Finishing Hair Spray. This flexible hold, fast drying spray with style memory will boost superior all day hold and increase shine.– Twist hair around the DURA CHI 1" Marcel Curling Iron vertically creating waves and hold for a few seconds. This iron ensures an easier feed of hair that helps to avoid fishhooks and creases, creating a beautiful, natural effect and added volume to the curl.– Next, curl the front hair sections going back in the same method as above twisting vertically around the iron.– On the top of the crown, make a cushion by lightly back combing the root area to create volume– Run your fingers or use a wide tooth comb to gently loosen the curls into softly textured waves.– To finish, lightly spray the hair with CHI Magnified Volume Finishing Spray for a flexible hold.

For more information on Farouk Systems and CHI Haircare, please visit www.farouk.com

Related items

Reconnect and journey #BacktoBioSilk as the brand celebrates the miracle uses of Silk Therapy Original – the iconic leave-in treatment for both hair and skin. This marks its return with over 3 decades of award winning results!

Farouk Systems is returning to Cancun, Mexico with more education and inspiration from Global Artists than ever before! Top top the weekend off, we just got word that entertainment will be explosive this year!

Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein.

Dr. Farouk Shami just announced the appointment of Edwin Hofstede as Managing Director for Europe as of July 1, 2017. With over 20 years of experience in the professional salon industry, Edwin Hofstede worked as a successful Sales and Marketing Manager for Farouk Systems’ Dutch Distributor TrendyHair Company.