Rebekah Schelfhout

I think it’s clear that the hot concept of the year has been that audiences are more important than keywords. While people have differing opinions here, it’s important to note that audiences should form a part of any successful AdWords strategy (even if you think keywords are still more important).

Last month, I spoke at SMX London at the Advanced Retargeting Strategies session and gave my top pointers for things you should be considering when retargeting via the AdWords platform. Many attendees found these tips helpful, so I thought I’d share them here as well. Do leave a comment if you’ve learned something new or have something to add! Tip 1: Utilize Dynamic Remarket ...

Almost to this date last year, I wrote a blog on the Periscopix website detailing what Google Analytics Smart Lists were. These were introduced in April 2014, so I imagine you’ve heard of them by now. The question is, have you actually used them? We’ve been doing some more testing of them at Periscopix, and the results look good.

On December 16th, The Drum magazine highlighted a new “day” called Sofa Sunday. “Sofa Sunday” was named for the expectation that millions of people would shop using their smartphones on the Sunday that follows Black Friday. The prediction was that browsing from m-commerce would be highest between 9:00 p.m. and 11:00 p.m. that day.

On the 9th of September, Google announced it was testing Google Shopping for selected partners running AdSense for Shopping, which include e-commerce sites like Walmart.com. I carried out some research across accounts in our agency to see what the impact has been since this announcement. The Impact So Far Even though Google did state this would be a slow rollout to partner si ...

If you weren’t able to make it to SMX East to hear me and my fellow panelists present about Bing there’s no need to feel sad. I’ve summarised a few of the top things you would have picked up from our session below! First, let me introduce the speakers: 1. Bing Is Not As Annoying As It Used To Be Yes – that’s right; I said the unthinkable.

Creating image ads for the Google Display Network — especially if you’re coming from a search marketing background where images are novel — can be a daunting task! If you’re using an in-house designer, are paying someone to make ads for you, or are using the Google AdWords ad builder template, make sure you read through the best practices I’ll outline before you get started.

Creating image ads can be a daunting task! If you’re using the Google AdWords ad builder templates, your options are a bit more limited, so make sure you’re following these steps as closely as you can to try and get the best out of them. If you have an in-house designer or are paying someone to make ads for you, then you don’t want them to have to make several iterations, s ...

If you work in an agency and you've taken on an existing account that you plan to build on rather than start over from scratch, you'll know this situation comes with a certain set of issues and things you need to take into consideration. In this column, I'll delve into areas you need to investigate to make sure you don't overlook something key during this transition stage! W ...

The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Reach: The number of unique users who saw your adverts Frequency: The minimum number of times a unique user saw your adverts.

In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have you taken the chance yet to analyse what has happened to your text ads traffic since? I've looked into a few accounts to spot what key differences we're seeing now that this new format has been out for a month.