Instagram’s new shoppable tags follow lead taken by Chinese social commerce sites

The shopping tags feature will be available for merchants in Instagram Stories. — SCMP

Instagram is expanding its shopping features, allowing merchants to add shopping tags to their social media posts as the US photo and video-sharing giant takes a leaf out of the book of Chinese social commerce networks.

The shopping tags feature will be available for merchants in Instagram Stories, a popular feature where users can post videos and pictures that are valid for only 24 hours. According to Instagram, over 300 million users view the Stories feature daily and a recent survey showed that they do so to “stay in-the-know with brands they’re interested in, get an insider view of products they like and find out about new products that are relevant to them.”