How to do SEO for home page?

Usually a home page would be less optimized for SEO in terms of keywords and LSI keywords especially when it has more images/explanations/etc. I read somewhere about the use of anchor pages for specific terms you want to rank for.

When searching for the major search term I want to rank for, my home page currently appears on the 4th page of google. Should I direct all SEO traffic to my home page still? Or would I be better off creating an anchor page solely focused on the search term?

Optimizing your homepage is quite important. Here are some of the tips which will help you to do SEO for your homepage.

Ensure it’s at least as good as your competitors’ homepages
Aim to get visitors to click beyond your homepage.
Make it immediately clear as to whom you are and what you do.
Make it easy to skim read.
Include your primary keyword target(s) in the title tag and h1 tag.
Don’t use your homepage to target all of your keywords.
Include your business name in the title tag
Write an informative Meta description.
Include your contact details (address, phone number, email address, etc.)
Include links to your business’s social media profile pages.
Add logos and symbols that people will recognize easily.
Put navigation links in the header section.
Balance text and image usage.
Include a short ‘about us’ section.
Keep your content up to date.

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