It also gives simple social media marketing lessons for non-profits: from showcasing stories to using less formal language, this website is an invaluable crash course in social media marketing (and not just facebook).

Finally, even if you are very experienced with Facebook marketing, you can benefit from the 8 success stories, in areas such has creating urgency around donations to disseminating content on a budget.

About the Author:I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis. This article was done in the scope of the Social Media Marketing Specialization in Coursera.
Connect with me through twitter: @ARuivoFelix