Eric Olsavsky is the Director of Business Development at Pelotonia, a nonprofit organization. Pelotonia is a grassroots movement to end cancer, with 100% of all rider raised dollars going to cancer research at the Ohio State University Cancer Center and several other research centers. It is centered around a bike ride, with riders raising money Read More »

There are times when you need to make changes to how your event is structured for a number of reasons - cost being the biggest factor. However, these changes might not always be well received by the public. It’s a challenge to change the price, but it’s also a challenge to change how your event Read More »

Retargeting - it’s when you see something on Facebook or Instagram that you swore up and down that you had just talked about or visited. Also called remarketing (Although we’ll call it retargeting for this post), it’s also something that is massively overlooked by most event organizers. Not only is retargeting cheaper than traditional marketing, Read More »

Abby Sandlin is the Vice President of Marketing and Communications and Forefront Networks in Austin, TX. Forefront Networks has years of experience in live and proprietary events, brand enhancement, and sponsorships. Today we speak with her about her learnings, as well as an upcoming event that has seen a massive makeover in terms of presentation. Read More »

Today in Ticketbud Tidbits, we interview Richelle Ouellette, Co-founder and Head Planner of Alchemy Events. Richelle has created a lot of successful events and has even done receptions for First Ladies. You can listen to the podcast below. The topics of conversation include communication, choosing a venue, and what to look for when hiring planners Read More »

Learning how to use Google Analytics something every event organizer should do to learn more about their event’s audience. Google Analytics provides data on where site visitors are coming from, how they interact with your site, and information on ticket purchases. It is a very powerful tool but it’s also really easy to set up Read More »

Facebook marketing for events is one of the best ways to attract more attendees and help grow your revenue. In this post, we’re going to give you a step by step guide in setting up Facebook marketing for your event. We will discuss how to use Facebook Pixel in conjunction with your Ticketbud event page Read More »

A key part of having a strong, successful event is having memorable brand assets. The first part, of course, is getting branding down for your event. Everything else you do, from designs to tickets, to value propositions, flows from your brand. Once you have your brand down, the next step is creating the actual event Read More »

On today's episode of Ticketbud Tidbits, we speak with Corina Frankie of experiential marketing and staffing firm, Brand Besties. Experiential marketing is a marketing strategy that directly engages with potential customers and allows them to participate with the brand in a different way than normal. Most of the time, you're watching commercials. There are a Read More »

Event security is a phrase that can put a lot of organizers on edge, especially in this day and age. Events are targets because they bring large groups of people together. While we shouldn’t be living life in fear of what might happen, you should always be prepared, but more importantly, you should be vigilant. Read More »