All posts tagged food-truck culture

Nissan Motor Co. said it entered agreements with two well-known food-truck companies in Los Angeles under which the vendors will use the car maker’s new NV commercial vans.

Two NV2500 high-roof food truck concepts will debut this week at the Los Angeles International Auto Show outfitted in the familiar livery of the Grilled Cheese Truck and the Coolhaus truck. Both will be serving sandwich – grilled cheese and ice cream, respectively – during the show’s press preview.

The program is part of Nissan’s strategy to raise the profile of its new full-size commercial vans in a market long dominated by Ford the Detroit Three manufacturers.