Industries

Media & entertainment

Transforming networks for the new high-capacity, software-defined media landscape.

Content production. Collaboration. Distribution. They’re the key drivers of Media and Entertainment (M&E) companies. And they’re instrumental in the push to transform motion picture and TV companies’ business models from yesterday’s physical, manual world to today’s file-based and networked digital reality.

Business and digital transformation is possible through modernization of M&E networks. Moving to an open network architecture supports a variety of distributed, automated, and professional media workflows. These enable content producers to improve file- and stream-based workflow collaboration, reduce OPEX, solve increasing bandwidth demands, and speed time to market with a simplified, converged, performance-on-demand packet-optical network.

Industry insights

To attract consumers and produce the highest quality video, media companies are migrating to higher-quality, richer content. To get to market quickly and maximize content exposure and revenue, producers and broadcasters are looking to next-generation networks to help improve and accelerate the increasingly dispersed and collaborative production process.

Both TV and film production are moving to 100% digital workflows, meaning they need effective networks: data centers that can handle high levels of throughput between servers and storage, and digital video transport between data centers, without bottlenecks or performance latency.

Live broadcasters can increase viewership and advertising revenue by eliminating downtime and addressing low latency needs. In short, an intelligent optical network liberates content providers to deliver 4K, HDR, and VR video in its highest quality, while introducing a level of simplification and cost savings that set a new economic benchmark for video content production and distribution. It’s ‘connectivity on demand’ and it’s what the industry’s been waiting for.

With the right network in place, content producers can expedite time to market through improved collaboration between dispersed production and post-production units.