Cisco VNI Report: UBB Drives Higher Internet Use

Higher broadband speeds, online live streaming, growing Internet adoption, Internet of Things and next-generation wireless networks will almost triple global IP traffic and increase IP traffic in the United States by 2.5 times, according to a new report by Cisco.

Video will account for 82% of all traffic by 2021 versus 73% in 2016, the report said. That category includes the gamut, from OTT to traditional TV to website video, Cisco found. The news provides additional incentive to service providers like AT&T and Verizon to continue their video investments -- and to all operators to continue beefing up ultra-broadband offerings to support these bandwidth-hungry services.

And apparently households that have access to fiber and high-speed Internet use the service liberally -- and will continue to do so, Cisco's research showed. Worldwide, the average FTTx Internet household will generate 183.2 Gbit/s of Internet traffic monthly in 2021; that's 11.4% more than other broadband residences, the study said. These households generated 84.4 Gbit/s of Internet traffic monthly last year or almost 28% more than other broadband homes, VNI reported.

Deutsche Telekom just signed an infrastructure project with the Gigabit Region Stuttgart, home to 174 municipalities and almost 3 million people, one of many partnerships the German operator has inked in its bid to grow revenue and business.

Mobile and cable operators represented half the managed SD-WAN services market share in this fast-growing space, while other broadband providers such as ISPs and satellite operators also appeared on Vertical Systems Group's ranking.

By slashing subscriber pricing by more than $30 billion annually, Low Earth Orbit satellite companies led by Jeff Bezos and Elon Musk as well as OneWeb have the potential to usher in a whole new era of broadband.

In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.

The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.

The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.

In this Broadband World News and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.

Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.