Rolls-Royce Phantom Series II First Drive

Status Quo for One Percenters: Still the Ultimate Automotive Expression of Wealth

Dilemma: Do I spend the next few paragraphs writing about how it feels to be in a flotilla of three $1.2-million, 42-foot-long J Craft Torpedo boats racing at 37 knots from Nice to Monaco to the latest Thomas Starke restaurant for dinner? Or should I explain what it's like to barrel down a narrow and gnarled two-lane road in a $500,000 car while trying to get around a diesel Golf with the busted taillight in rural France the very same weekend Francois Hollande got himself elected as the Socialist president of the Republic? Both are pure, turgid fantasy material, as is the Cap Estel, the hotel Rolls-Royce picked out. Located just next to Cap D'ail on one of the more scenic portions of the Cote d'Azur, the Cap Estel is a super discrete hotel surrounded on three sides by water and usually intended for only the rich and famous. How rich, how famous? Marlene Dietrich would stay in the room across the courtyard from mine for three months at a time, and Humphrey Bogart, Cary Grant, and the Beatles were frequent guests. I like to think Ringo stayed in my room. As you can see, my choice of topics is quite the conundrum.

As this is Motor Trend and not "One Percenter Weekly," I suppose I'll have to concentrate on the car, which really doesn't cost $500,000. The blue Phantom Coupe I'm talking about costs just $498,380, including $2000 for destination and $3000 for the gas-guzzler tax. Rolls-Royce schlepped my admittedly declasse self down to the South of France because it's just rolled out the Phantom Series II, the first major refresh/redo of the Phantom since the imposing sedan became available to the world's oligarchs and their friends in 2003. This business plan continues, with the least-expensive iteration of the new car starting at an eye-watering -- some might say laughable -- $398,035. That's for the standard Saloon, sans options. Of course, a small fortune is relative. Please consider that the median U.S. household income is about $50,000, and the average transaction price for a new car is around $30,000. Now consider that while the average price for a Series II Phantom -- with bespoke options now accounting for a full 30 percent of RR sales -- is around $500,000, their owners' average net worth is $30 million. Average. They could easily buy two Phantoms if they wanted to. Many do. Case in point: The three J Crafts that spirited us to the principality of Monaco were borrowed from current Rolls-Royce owners.

What's new for Series II? Not much, as it turns out. One of Rolls-Royce's guiding (and much trumpeted) principles comes from founder Sir Henry Royce: "Take the best that exists and make it better." To hear Rolls tell it, no better car exists, so the tweaking needed was minimal. "Our claim is that we're still the best in the world," said Richard Carter, the head of Rolls-Royce's global PR team. Starting with the exterior of the four-door, gone are the odd-looking round foglights, replaced by an all-new LED headlight setup featuring fully automatic brights and some rectilinear daytime running lights. I think it's a big, if not a conservative, improvement. Speaking of curveless, the imposing grille is now made from a single piece of stainless steel, instead of three pieces bonded together. It's a subtle tweak, but one that Rolls claims is important to the "class of customer" that buys its automobiles. "They notice details like this," I'm told.

Those with an incredible eye for detail will note that the RR badge and reflector between the wheel arch and door cut on the front fender are now a single piece of trim as opposed to two. The C-pillar receives a new and improved glass treatment and the rear bumper has been refined. That and some new wheel options are pretty much it as far as exterior tweaks. I spent the bulk of the weekend chatting with Rolls-Royce's new head of exterior design, Giles Taylor, and he simply didn't have much to do. He felt the original design was that strong. I agree with him. Cars like the Phantom are as much a personal statement of status as anything, and Rolls got it almost right back in 2003. Keep in mind, Rolls recently poached Mr. Taylor away from Jaguar, where he led the redesign of the new XJ. Point is, Giles can do radical when it's called for. Obviously the changes to the Phantom are subtle, and an already good-looking car now looks a bit better, a bit more tailored and stately. Don't forget that while the Phantom Saloon is a formal sedan that's nearly the size of an F-150. It has some very strong sporting design cues like a long hood with short overhangs complete with a sporty dash-to-axle ration, a very short rear deck, and a wheel and tire size that's half the total vehicle height. Same proportions as an E-type, in fact. Plus, Mr. Taylor has retained my personal favorite and utterly British touch, the (relatively) tiny taillights. All that said, the changes to the Coupe and Drophead Coupe's exteriors are even less involved.Inside, more of the "if it ain't broke don't fix it" methodology pervades. The cars are just as much the isolated, luxury cocoons they've been for the last nine years. Burled wood, freakishly deep wool carpets (I kept my shoes off whenever I was a passenger), and more than a dozen cows' worth of leather make for one of the very nicest cabins, well, ever. There is one big, significant interior change: the latest version of BMW's iDrive is now standard in all Phantoms. The now very good version of iDrive replaces the totally antiquated (and rightly despised) old version found in the old Phantoms, the single biggest customer complaint according to Rolls-Royce. Look at the new system for a few moments and you'll see that it's nearly the exact same 8.8-inch screen and software found in cars like the BMW 328i. Same bending backup angle lines, same three-camera around-view system, same maps, same everything except for the overall menu color scheme and a few Rolls-Royce-specific icons. But remember that the only time a Phantom owner sees a 328i is when their housekeeper gets back from the market. They've never sat inside a 3 Series, let alone tuned into Howard 100 via a BMW-branded iDrive. Also remember that the system found in the Bentley Mulsanne, the Phantom's only surviving competitor (RIP, Maybach), is a Volkswagen unit.

Oh, but I shouldn't have said the B-word. It's very clear that Rolls-Royce doesn't think anything competes with the Phantom, and that if it does have any competition, the Mulsanne competes with their "cheaper" car, the Ghost. Being one of the lucky few on earth who has spent time in both the Mulsanne and the new Series II Phantom, I have a different opinion. The four-door Phantom is the car to be driven in, especially if you can weasel your way into the back of one of them extended wheelbasers (base price, $475,295). But driving the new Phantom? Honestly, it's not thrilling. Though I suppose that's not really the point. There's plenty of play (and Novocain) in the steering, and the cabin is eerily quiet -- so serene and so isolated that you can almost hear your own heart beating. Honestly, with the radio off it's a little spooky.

The whole time I was behind the wheel, I felt like a chauffeur. Which, I suppose, is the entire point. That's even with the new-to-the-four-door (though carryover from the two-door) sport suspension and throttle mapping turned on via an S button on the wheel. There's also a new (to Phantom) eight-speed ZF transmission that replaces the old six-speed unit and uses slightly less fuel. The transmission is now somehow even quieter and less perceptible when it shifts gears. If a fortress of solitude is what you're after, think Phantom Saloon, though driving-wise there's not much difference between the new one and the old. The direct-injected 6.75-liter V-12 remains the same. Power is still "adequate." So much so that no one from Rolls mentioned the power output even once (if you're boorish enough to ask, 453 horsepower and 531 lb-ft of torque) We'd have to compare them back-to-back to say for certain, but I'd say the Mulsanne is the preferred driving enthusiast's high-lux four-door. And that's been true since the big Bentley debuted. Hell, that's been true since the 1930s.
However, if I were in the market for a half-million-dollar car, I'd have the Phantom Coupe. Why? Well, as cool as the rear suicide doors on the four-door are (Rolls insists that you call them "coach doors"), the front suicide doors on the Coupe are impossibly slicker. Talk about making a dramatic entrance! Speaking of drama, a massive luxury sedan is one thing. But a nearly just as massive two-door is on a whole other level of flashing your decadence. Moreover, the Coupe is the much better Roller to drive, featuring firmer suspension, much more sporting steering feel, and an overall much less chauffeur-like vibe. Dare I say this (quite literal) land yacht is engaging to throttle around a French mountain road? Yes, I dare. Sure, I could use some more engine noise when I stab the throttle, and since the hood is more than 3 feet off the ground and more than twice that wide, it's a bit difficult to place the huge machine exactly where you'd like. Small things that don't really matter to the people writing the freaky large checks (or, if you live in Moscow, handing over the cash from the in-dealer bank teller), so the story goes. Case in point: My biggest gripe is that there's no way to manually select a gear, especially since the Phantom Coupe allows you to nicely set up a corner. I asked Rolls-Royce if they'd considered a solution like paddle shifters. They responded that their customers aren't interested in such things. Could be true, especially since the folks that can afford the fantastically blue $498,380 Coupe I drove probably already own not just a Ferrari, but a Ferrari collection. And really I'm just nitpicking here. The Phantom Coupe, for lack of a better term, is majestic. Gloriously so. If I may be so bold as to expand upon F. Scott Fitzgerald's classic bon mot: The rich are different from you and me; they have nicer cars. Such as the new Rolls-Royce Phantom Series II.

First, I must say that agree with you Mr. Lieberman that if I was in the market for a Rolls Royce ("RR") I would purchase the Phantom Drophead Coupe. For the key reason you mentioned, "Coupe is the much better Roller to drive, featuring firmer suspension, much more sporting steering feel, and an overall much less chauffeur-like vibe." In my opinion, one of the greatest benefits of RR being owned by BMW, is that BMW was able to bring its experience in building cars that are designed to be driven and not simply chauffeured in (which of course RR has a legacy of building). The merger of these two concepts of passenger cars gives birth to such automobiles as the Phantom Drophead Coupe.With that said, my concern with your article is that in your attempt to address the social issues that are facing our country presently, i.e. class disparity. You only provide a superficial read of the issue and thus perpetuate hostility instead of opening up social discourse. RR was around long before there was even the term "1%"

Hard to believe, but at one time, the U.S. made large cars like this one with 140 inch wheelbases. Now, we call the 112.7" inch Taurus wheelbase a "large" car. Good to see someone still makes large, luxurious cars. Caddys used to be in that class.

I would definitely get the drop top over the coupe. Now, that thing exudes wealth! I saw one on the road last week and it is awesome in the literal sense. The coupe looks a bit weird since its so tall. There are now 4-door coupes but I would call the Phanton Coupe a 2-door sedan.

Awesome piece, magnificent car. Though I would have preferred to read more about the one-percenter experiences in which you partook. It must have been an awesome weekend. I'm sure Rolls really knew how to set the mood to properly appreciate their automobiles.

@Hawkwing "562hp and 575 lb-ft of torque"I'll just use this quote from the review:"their customers aren't interested in such things"@GM_ZA Ok, the styling of Maybachs wasn't so great, but for the past 10 or more years, their cars have been better in almost every measureable way than Roll-Royces.Oh and by the way, the company is dead. No reason to hate it any more.

Every refreshed vehicle lately doesn't look as good as the old one...The previous car with the round projector lights flanking the grille looks newer and more like a Rolls Royce should. I like the car but it looks better pre-refresh.

Magnificent.... The Phantom is the one car that commands respect on such a large scale. You move out of the way when a Phantom is driving behind you. Love the front end update, and the much needed, superb upgraded (BMW) nav system.

No other car says "I have arrived" like the Phantom. Despite Simon Cowell, footballers and a bunch of rappers having one, it remains the best luxury yacht on wheels out there. Bentley messed the styling of the Mulsanne up and the Flying Spur is ugly. There is not enough space in this text box to express my hate for the Maybach. Hence if you want... greatness; this is your car

I don't understand why the Ghost's V-12 was not included in the redesign. The Ghost's V-12 puts out 562hp and 575 lb-ft of torque. The current V-12 came out in 2003 and has seen no updates? Half a million dollars? Still, I love the front end redesign and I wish Bentley would fix the front end of the Mulsanne.