Audience activation

Get personal. And gain customer loyalty.

Read The New Currency for TV Ratings to learn how to understand digital behaviors across publishers and platforms. Download the guide ›

You’d like to find an easy way to reach high-value consumers. You’d also like to deliver personal content across channels and devices to attract new audiences and grow existing ones. But you’re using different systems for marketing and advertising efforts — so it’s almost impossible to reach the same audience across channels.

Deliver real-time, personalized experiences across channels.

Understanding the makeup of your audience helps you deliver targeted content, advertising, and subscription offers based on characteristics like content affinity, consumption patterns, or demographic data. You can then use these audience profiles to deliver dynamic ads with your content. To accomplish this, you need a robust platform for ad insertion and decisioning that seamlessly combines content and monetization into the video experience.

Adobe can help. Adobe Audience Manager collects all your audience data and creates unified segments — so you can target the same people across digital channels (including mobile apps and OTT). Using these profiles, you can deliver video content with dynamically targeted ads on any screen through integration with Adobe Primetime.

Drive engagement with marketing automation.

Streamline your data and connect email, in-app messaging, and notifications with your online and offline channels. You need to deliver automated campaigns triggered by an action, such as video drop-off. In order to deliver the right experiences, at the right time, you need to map your user journey from first-time visitor to loyal fan.

Adobe can help. With Adobe Campaign, you can personalize and deliver automated campaigns across all your channels. Using unified audience profiles from Audience Manager, you can segment and target your customers with precision. Combine data from both online and offline sources into a single, integrated customer profile to deliver relevant messages across channels. Deliver automated and triggered email campaigns using data segments. Monitor the performance of your cross-channel campaigns in one place.

The more you know, the better you’ll target.

Knowing if your content resonates with your audience is key to improving experiences — and ultimately, long-term relationships. You need to know how your audiences engage with your content and campaigns in order to create effective experiences that you can quickly adjust if something isn’t working. To increase engagement and monetization, you’ll need insights that provide a complete view of how individuals interact with your content and advertising.

Adobe can help. With Adobe Target, it’s easy to test two versions of media campaigns to find out which is performing best. It lets you deliver personalized content based on real-time data — increasing conversions while reducing your workload. You can also get real-time insights with Adobe Analytics. See what’s happening as your customers make decisions across the entire journey — from prospects to loyal viewers.

Deliver automated display ads to reach new audiences.

You need to deliver personal, targeted ads based on audience profiles and content interactions. It’s doable if you can automate the delivery of ads across search, display, and social.

Adobe can help. With Adobe Advertising Cloud, you can acquire new audiences by automating delivery of relevant content —in real time — across digital channels. Plan, change, and track display ads for both web and mobile.

Get a detailed view of each and every user.

It’s important to get a comprehensive view of individual users, but you can’t combine personally identifiable information and anonymous data. You need a solution that allows you to identify people you can target across all your channels and platforms.

Adobe can help. With Adobe Experience Cloud Core Services, you can see a complete, ever-expanding view of each user using authenticated and anonymous data. With access to a common profile across any Adobe solution, you can create more personal experiences.

High-value segments, highly engaged.

You need to not only reach consumers across multiple channels and devices, but also to know them, so you can deliver the right content at the right time. Adobe Experience Cloud gives you all the tools you need to get a better understanding of your audiences. Target the same customers on web, social, search, and mobile. Deliver video content with dynamically targeted ads. Create personalized, automated campaigns across online and offline channels. Reach your high-value audiences in real time. With Experience Cloud, you can deliver the right experience to every customer, every time.

Why Adobe.

Media, broadcast, and entertainment companies need to form lasting, direct relationships with their audiences to monetize content through subscriptions and advertising. Adobe Experience Cloud lets you deliver personalized, relevant, and real-time experiences across all established and emerging channels. No one else offers such deep integration between analytics, data management, optimization, and personalization.

Add a little science to your marketing. Read Activating Audiences Across Channels to learn how to engage audience segments across every channel and every device.

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.