Direct Mail: Statistics That You Should Know

In by Zain19th April, 2017

Over the last few years there have been plenty of rumours that direct mail is dead but you should all know by now that rumours are rarely true! New statistics have revealed that despite the digital revolution, direct mail is still very much alive and kicking.

Businesses are still investing in direct mail

Last year, UK businesses invested more than £1.5 billion into direct mail – something you wouldn’t have thought they’d be doing if this advertising method were dead? In addition to this, direct mail accounted for 13.9% of all advertising spend and 26% of all revenue in the business mail sector, a growth of 2% from the previous year.

Charities have long been using direct mail to promote their causes and increase donations, however the latest statistics show an increase in spend from £239 million to £294 million.

The most surprising thing of all is that Google is using direct mail. Yes, despite being champions of PPC advertising and SEO, the Internet giant is using good old direct mail to target consumers and business clients. Why would they do such a thing, unless this traditional marketing method held a lot of value?

One of the potential drawbacks of direct mail marketing is unclean data, which leads to £18 million wasted each year on mailing the deceased. However, it still manages to achieve a higher return on investment than online. Just think how much potential it would have if companies focused more on cleaning up their data!

Direct mail is part of the future

Despite many people thinking that direct mail’s reign was over, it’s still very much part of the present and will continue to play an important role in the future of advertising. The statistics are plain to see – investment in direct mail is a wise business decision and something you can’t afford to miss out on.