‘Regenerate’ tech conference set for Nov. 7

The 2013 Regenerate Technology Conference will take place from 9 a.m. to 4 p.m. Nov. 7 at the Christian Family Centre, 1800 W. U.S. 223 in Adrian.

A program of the Adrian Area Chamber of Commerce, the conference aims to help businesses learn how to use technology more effectively. This will be the third annual conference.

This year’s theme is helping businesses increase their presence in the marketplace through the effective use of social media and online marketing, chamber president and CEO Ann Hughes said.

Speakers at this year’s conference will be:— Chad Wiebesick, director of social media and interactive marketing for the Michigan Economic Development Corp. Wiebesick, who manages the Pure Michigan campaign’s social media, will talk about how Pure Michigan uses social media to accomplish specific objectives.

— J.D. Rucker, director of digital marketing for KPA LLC, a dealer services and Internet marketing provider for the automotive industry. Rucker will explain how to tell if a company’s social media presence is working and what is effective and ineffective.

— Marc De Schweinitz, an account executive with Google, focused on business and industrial markets. De Schweinitz will talk about how businesses can get found on Google, connect with local customers and use Google tools.

The three speakers take this year’s conference to “the next level,” Hughes said.

The conference also will be bigger this year than the first two years, Hughes said. The Farver Foundation has offered to pay the admission costs for up to 100 college students, and 22 students from Start High School in Toledo will be attending, Hughes said.

More than 30 technology vendors also will be at the conference.

Lunch will be available to purchase at the Centre Cafe.

The cost of the conference is $25 per person or $15 with a student ID. Online registration and payment are available at www.regeneratetech.com. Registration forms and payment also may be sent to the Adrian Area Chamber of Commerce, 137 N. Main St., Adrian, MI 49221. Application forms can be obtained by calling 265-2320.

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