When your networking isn’t working

You want it all. Now. So you try to do it all. But when you find yourself overwhelmed or out of time, you go back to doing nothing. We see this a lot with networking events, don’t we?

A professional goes to an event, as the speaker or for networking purposes, with the goal of meeting as many new people as possible. They collect lots of business cards, shake a lot of hands, and go home exhausted. They can barely remember the people they met. The cards they collect sit in a drawer, ignominious reminders of yet another wasted outing.

Sound familiar? Want a better way?

Instead of a goal to meet twenty people, how about a goal to meet just one?

One person to talk to and get to know. One person you can follow-up with, meet again, and build a relationship.

The next time you go to a networking event, set a goal to make one good contact. Do that and you can spend the rest of your time at the event, guilt-free, hanging out with the people you already know.

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