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Case Study: Weston Super Food Festival 2014

Over 15,000 people attended the 2014 Weston Super Food Festival - a positive, community celebration bringing different sectors of the community into
the town centre to enjoy and taste produce from around the West Country. We wanted to get people interested, talking about and experiencing food on
many different levels so incorporated many different, and innovative foodie activities for everyone to enjoy.

Over 100 artisan food producers, local restaurants, cookery schools, cafes and street food providers were represented in our indoor and outdoor markets.
Our professional demonstration kitchen showcased local restaurants and cookery schools focussing on local sourcing and seasonality. We collected local
residents' favourite family recipes and budget tips and produced a recipe booklet, which we distributed free to the audience.

The family oriented Food is Fun Pavilion offered a wide variety of food themed activities including stories and music about food and farming, and Lego
workshops where children and adults were invited to think about menus and create plates of food using Lego. We held practical, family themed cookery
demonstrations and workshops with an emphasis on local, fast, affordable and healthy food.

Children and adults enjoyed our smoothie bikes and explored the science of building towers and other constructions using spaghetti and marshmallows, plus
we held an iPad animation workshop, where children created their own food themed animated film. An entertainment area showcased local musicians, swing
dancers and a professional storyteller. An Open Mic competition offered a prize for the best food themed rendition.

The Edible Festival Garden to encourage people to 'grow their own' and offered advice to novice gardeners. Local girl guides and adults with learning
difficulties contributed to the garden by growing plants for the festival and planting them in decorated pots. Sustainable fishing and the humble herring
were celebrated with Kipperland - reinforcing Weston's connection with the sea. Visitors enjoyed watching herrings being prepared and smoked on site.
We held a food themed photography exhibition, local food history exhibition at the local museum and created local food trails too. "There was so much
that was good about the festival, best weekend I've had for a long time - one of the highlights was the "bringing people together"”. Viv Kennedy.

"Just what Weston needs - a 'Harvest Community Event', accessible to everyone, varied & good quality produce, local flavour, lots to see and do. I hadn't realised how much is right on our doorstep!" Local
Resident.

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About Love British Food

The campaign Love British Food, the national food celebrations ‘British Food Fortnight’ and their associated logos are trademarked and must not be used without the express permission of the owners, Love British Food. Companies or individuals wanting to use the logos or run promotions and activity in association with British Food Fortnight or Love British Food can work with Love British Food as a member or partner or with permission from the founder.