Before March 12, Olivia Jade Giannulli was a powerful social media influencer still on the rise as a YouTube and Instagram star.

But Tuesday's stunning announcement of a federal investigation into a college-admission fraud scheme has dramatically changed the narrative for the 19-year-old freshman at the University of Southern California — who goes by her social media name "Olivia Jade."

Olivia Jade's parents, "Fuller House" star Lori Loughlin and designer Mossimo Giannulli, whose Mossimo label has been featured at Target stores, have both been charged with conspiracy to commit mail fraud. Court papers accuse the couple of bribing college officials with payments totaling $500,000 to facilitate the college entry for Olivia and her sister, Isabella Rose, 20.

Olivia Jade has 1.9 million YouTube followers on her lifestyle channel, where she highlights her "strong passion for makeup and fashion." Her Instagram page boasts 1.3 million followers, where she has promoted paid-advertisement posts from the likes of SmileDirectClub, the at-home invisible aligner treatment, and Amazon Prime Student, which fully furnished her dorm room.

“Officially a college student!" she wrote in a September post. "I got everything I needed from Amazon."

Olivia had a longtime Instagram partnership with cosmetics powerhouse Sephora, introducing the $28 Olivia Jade Sephora Bronze & Illuminate Palette with the Sephora Collection in December. However, Thursday, a rep for the retailer, Emily Shapiro, issued a statement from the company to USA TODAY that said its working relationship was finished.

“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” the statement read.

The product was no longer available on Sephora's website by Thursday afternoon.

What do the federal charges against her parents state?

Federal prosecutors claim that Olivia's famous, wealthy parents facilitated her college entry with the bribes allowing Olivia Jade and her sister, Isabella Rose, to be listed as recruits for the USC crew team. Court papers make clear that neither participate in the sport.

Court papers state Giannulli sent an "action photo" of Olivia on an ergometer rowing machine to supplement her profile as a crew coxswain for the L.A. Marina Club. The profile was submitted to the USC subcommittee for athletic admissions in November 2017, which approved Olivia Jade's conditional USC admission two weeks later. She was formally accepted in March 2018.

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Olivia Jade Giannulli has been in the news lately, but for all the wrong reasons. The YouTube personality has been caught up in the college admissions bribery scandal since it was learned her parents, actress Lori Loughlin and fashion designer Mossimo Giannulli, allegedly paid bribes to get her into the University of Southern California. FRAZER HARRISON, Getty Images

According to the charges, Lori Loughlin, center, paid bribes to have daughters Isabella, left, and Olivia Jade admitted to USC as recruits to the crew team, though neither was an athlete. CHRIS PIZZELLO, Invision via AP

Before federal officials announced the indictments March 12, Olivia Jade was a powerful social media influencer with 1.9 million YouTubefollowers on her lifestyle channel, where she highlights her "strong passion for makeup and fashion." She had a number of paid partnerships, including with Sephora and TRESemme, which have since ended the relationships. FRAZER HARRISON, Getty Images

Loughlin starred as Aunt Becky on "Fuller House." Here, she is with daughters Isabella, left, and Olivia at the premiere of the Netflix show in Los Angeles on Feb. 16, 2016. EMMA MCINTYRE, Getty Images

USC's Gary Polakovic, of the Office of University Communications, said in a statement to USA TODAY that the school plans to "conduct a case-by-case review for current students and graduates that may be connected to the scheme alleged by the government. We will make informed, appropriate decisions once those reviews have been completed.” RACHEL MURRAY, Getty Images for WCRF

Pre-college Olivia commented on a Twitter about her school work, "It's so hard to try in school when you don't care about anything you're learning."

The YouTube star was in Fiji for work during her first week of college in August. She was criticized for a personal Q&A video she posted on her first day at USC where she talked about the "whole college thing."

"I don't know how much of school I'm going to attend," Olivia Jade said discussing balancing her work commitments. "But I do want the experience of, like, game days, partying. I don't really care about school, as you guys all know."

After fielding criticism over the comments, Olivia posted a "sorry" video where she apologized to her subscribers.

“I said something super ignorant and stupid, basically. And it totally came across that I’m not-grateful for college — I’m going to a really nice school. And it just kind of made it seem like I don’t care, I just want to brush it off. I’m just gonna be successful at YouTube and not have to worry about school,” she said in the video. “I didn't mean it that way."

How will this scandal impact her life and career?

Since the indictment on Tuesday, irate internet commentators have filled Olivia Jade's YouTube and Instagram pages with comments such as "Lock her up" and "Expel this cheater." The comments have since been disabled.

Companies that courted Olivia Jade are now distancing themselves. HP had branded the Sprocket photo printer with Olivia Jade and Loughlin for a 2017 Instagram post of the two making cookies together and printing selfie photos. The company has made it clear it isn't working with the two.

“HP worked with Lori Loughlin and Olivia Jade in 2017 for a one time product campaign. HP does not currently have a relationship with either of them," the company said in a statement.

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The college admissions scam involving Lori Loughlin and Felicity Huffman shows how some rich families use a “side door” to game an already unfair education system.
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What about USC?

USC's Gary Polakovic, of the Office of University Communications, said in a statement to USA TODAY that the school plans to "conduct a case-by-case review for current students and graduates that may be connected to the scheme alleged by the government. We will make informed, appropriate decisions once those reviews have been completed. Some of these individuals may have been minors at the time of their application process.”

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Lori Loughlin (left) and Felicity Huffman (right) were among the 50 people charged March 12 in what federal officials say is the nation's largest-ever college admissions bribery case prosecuted by the Justice Department. We're looking back at more celebrities who've been in hot water recently. Frazer Harrison, Getty Images

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