Romantic Rosemary Private Brand Style.

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It seems to be the Week of English retailers and this will be my second post on Waitrose. Joanne Hines over at The Packaging Diva posted on the new line of Waitrose Herbs. Sometimes less is more and this package is compelling in its simplicity. It along with my last post on The Kitchen, demonstrate and interesting trend in typographic based brand design.

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.