This 2013-2019 market review and forecast is presented for
Standard-type versus High Brightness- (HB)
type LEDs used in signage and professional displays.

This application category includes covers LEDs that are used in stationary and
vehicle-based signs and displays. LEDs are used in building facades, large
outdoor video screens, digital billboards, sport/stadium displays, small
indoor retail displays, food displays (restaurants/supermarkets), signs on
taxis and destination signs on mass-transit vehicles,
channel-lettering/light-boxes, LED/LCD display screens (used exclusively for
professional display purposes), and the list continues...

High Brightness (HB) light emitting diodes (LEDs), defined by ElectroniCast,
are component-level bulbs with a Lumens/Watt rating of 30lm/W and above
(>30lm/W); Standard-type LEDs have a Lumen/Watt rating of less than 30lm/W
(<30lm/W). The LED market forecast data are segmented by the following
functions:

Consumption Value (US$, million)

Quantity (number/units: Million)

Average Selling Prices (ASP $, each)

The forecast for each type, in turn, is segmented into geographical region.
The market data are segmented into the following geographic regions, plus a
Global summary:

American Region

EMEA (Europe, Middle Eastern countries, plus Africa)

APAC (Asia Pacific)

Below, are four levels (or "food chain") of LEDs. For the purposes of THIS
ElectroniCast study, we quantify and provide a market forecast for "Level 2"

Level 1 - The chip or die

Level 2 - Packaged LED Chips

Level 3 - LED array; sign/display module, lamps

Level 4 - LED sign, luminaire/fixture or display system

The Asia Pacific region (APAC) region leads in the consumption value of
packaged LED chips used in signage and professional displays, followed closely
by the American and EMEA region.

According to ElectroniCast Consultants, the worldwide value of LED packaged
chips placed in signage/professional display is expected to reach nearly $2
billion in 2014 and the consumption value is forecast to increase at an
average annual rate of 11.9% to reach $3.56 billion in 2019. Market demand is
climbing for indoor and outdoor signage/displays used in airports, shopping
centers, roadways, sport venues, hospitals, hotels, business centers, public
transit vehicles and stations and an almost endless list of other applications.

This market study is based on analysis of information obtained through March
2014. ElectroniCast analysts performed interviews with authoritative and
representative individuals in the LED lighting product manufacturing, LCD
display screen manufacturing, and advertisement, airport and mass transit
authorities, transportation/ infrastructure, R&D, display and retail industry,
government, and other. The interviews were conducted principally with:

Engineers, marketing personnel and management at manufacturers of LEDs
(chips, components, display screens and modules, lamps and fixtures), as well
as other lighting technologies.

Design group leaders, engineers, marketing personnel and market planners
at major users and potential users of LED and other lighting.

Other industry experts, including those focused on standards activities,
trade associations, and investments.

The interviews covered issues of technology, R&D support, pricing, contract
size, reliability, documentation, installation/maintenance crafts, standards,
supplier competition and other topics. Customers and distributors also were
interviewed, to obtain their estimates of quantities received and average
prices paid. Customer estimates of historical and expected near term future
growth of their application are obtained. Their views of use of new technology
products were obtained.

The analyst then considered customer expectations of near term growth in their
application, plus forecasted economic payback of investment, technology trends
and changes in government regulations and funding/tax-break legislation/rules
in each geographical region, to derive estimated growth rates of quantity and
price of each product subset in each application. These forecasted growth
rates are combined with the estimated baseline data to obtain the long-range
forecasts at the lowest detailed level of each product and application.

A full review of published information was also performed to supplement
information obtained through interviews. The following sources were reviewed:

Professional technical journals and papers

Trade press articles

Technical conference proceedings

Product literature

Company profile and financial information

Additional information based on previous ElectroniCast market studies

Personal knowledge of the research team.

In analyzing and forecasting the complexities of the regional markets for
light emitting diode products, it is essential that the market research team
have a good and a deep understanding of the technology and of the industry.
ElectroniCast members who participated in this report are qualified.

Bottom-up Methodology ElectroniCast forecasts, as
illustrated in the forecast data structure, are developed initially at the
lowest detail level, then summed to successively higher levels. The background
market research focuses on the amount of each type of product used in each
application in the base year (2013), and the prices paid at the first
transaction from the manufacturer. This forms the base year data.

ElectroniCast analysts then forecast the growth rates in component quantity
use in each application, along with price trends, based on competitive,
economic and technology forecast trends, and apply these to derive long term
forecasts at the lowest application levels. The usage growth rate forecasts
depend heavily on analysis of overall end user trends toward equipment usage
and economic payback. Figure 2 further illustrates the research methodology
regarding this study.