The Power of Vulnerability in Copywriting

In today’s world where this is so much room for suspicion and doubt directed toward big forces and big companies, honesty and vulnerability are more valuable than ever. Authentic copywriting coming from a genuine place is a very powerful way to communicate ideas so long as you’re not sacrificing the clarity of your message in the effort. “Call to Action,” the podcast series hosted by Unbounce, talks about how you can walk this line, with veteran copywriters sharing their take on how you can align your personal voice with your company’s.