Touch, See, and Demo the newest storage, connectivity, software and expansion solutions for musicians, producers and photographers at Booth #11902.

OWC has solidified its plans for The NAMM Show, taking place January 16-19 at the Anaheim Convention Center. Attendees can visit OWC in Hall A, Booth #11902, to see the best in creative workflow solutions, as well as meet and greet a number of musicians, DJs and photographers.

Inspired by Artists. Engineered to be the Best.

OWC continues its 30+-year tradition of providing unrestrained storage and connectivity solutions for professionals across creative fields, including musicians, producers and photographers. A few of the newest releases available in the booth will be:

ThunderBay 4 mini – With four 2.5-inch drive bays, ThunderBay 4 mini transforms SSDs and HDDs into a pro-grade, Thunderbolt 3 storage solution in a compact design. The rugged heat-dissipating aluminum enclosure features two Thunderbolt 3 ports for up to 1556MB/s speeds, so you can breeze through personal and business backups all the way up to today’s highest resolution audio, photo, and video formats. Also available with Thunderbolt 2!

OWC Memory – the new Mac Pro tower means more power, and OWC is here to help users make the most of their new machine. New Mac Pro owners can save up to 65% on memory upgrades through OWC’s Memory trade-in rebate program. Purchasing the base model Mac Pro and upgrading with memory from OWC allows users to max out their new machines to boost performance levels, work with larger files, speed up render times and more, at incredible cost savings. OWC Memory is also available for almost every other Mac and PC, for users across the board.

In-Booth Demos and Meet-and-Greets

OWC’s Booth #11902 is the place to be, hosting several artists for meet-and-greets and discussions throughout the NAMM Show. Creative guests will discuss their workflow setups and processes, how OWC helps them ensure their sounds and images are safely stored every time, and will also sign autographs and answer attendees’ questions. Booth guests include:

MORGAN PAGEMorgan Page is a seminal force in electronic music. Across his dozens of hit releases, the GRAMMY-nominated producer and DJ has racked up hundreds of millions of plays, and charted multiple Billboard, Beatport, and US Dance Radio #1s. Outside of music, Page’s two main passions are the environment and technology, and particularly where the two intersect.Meet Morgan in OWC Booth #11902 at 1:00pm on Thursday, January 16th

WILL CHAMPLINGRAMMY-winning singer/songwriter Will Champlin was born into a musical family and raised in Los Angeles. He reached the Top 3 on Season 5 of “The Voice” as part of Adam Levine’s team, and has worked with Bill Ray Cyrus, Heather Headley, One Direction, and Kurt Hugo Schneider, among others.Hear Will play in OWC Booth #11902 at 11:30am on Thursday, January 16th

HENRY DILTZIconic rock photographer Henry Diltz has produced powerful photographic essays of Woodstock, the Monterey Pop Festival, and scores of legendary musical artists including Jimi Hendrix, The Doors, Tina Turner, The Rolling Stones, and Ray Charles. For more than 40 years his work has been featured in The New York Times, Los Angeles Times, Rolling Stone, People, Billboard and more.MeetHenry in OWC Booth #11902 at 10:30am and 1:30pm on Friday, January 17th and Saturday, January 18th

MICHAEL LANGConcert promoter and co-founder of Woodstock 1969 Michael Lang is known for being one of the persevering spirits behind one of the largest gathering of musicians, fans, and artists in history. Lang’s vision of “Three Days of Pace and Music” was manifested and engraved into the history of music and American culture.MeetMichael in OWC Booth #11902 at 10:30am and 1:30pm on Friday, January 17th and Saturday, January 18th

BILLY J KRAMERBilly J Kramer is a pioneering member of the British invasion, having recorded a number of Lennon-McCartney tunes that hit the top of the charts, and was the leader of The Dakotas.MeetBilly in OWC Booth #11902 at 11:30am and 3:00pm on Friday, January 17th and Saturday, January 18th

DEREKDAYBorn and raised in Los Angeles, guitarist Derek Day began playing as a street performer in Santa Monica when he was 13. He has played with Steve Vai, Ted Nugent, Moby, Living Colour, and Slash.Hear Derek play in OWC Booth #11902 at 12:30pm on both Thursday, January 16th and Friday, January 17th, as well as 2:30pm on January 17th

THOMAS CLAXTONThomas Claxton is an award-winning, classically-trained singer/songwriter who performs live worldwide in every type of venue, from clubs to theatres to arenas. He recently released his third album “Age of Propaganda” and is featured in the NAMM Foundation’s “Talking Up Music Education”.Hear Thomas play in OWC Booth #11902 at 4:00pm on Thursday, January 16th

MYSTICALJOYRIDEMystical Joyride is duo Leah and Joel Van Dijk, the intersection between the primal and the cosmic, the spiritual and the ratchet. Their live set of psychedelic world pop is electronic music with an urban flair.Hear Mystical Joyride perform in OWC Booth #11902 at 4:00pm on Saturday, January 18th

Daily Giveaways at OWC Booth #11902

NAMM attendees are encouraged to stop by the OWC booth to register for daily giveaways of some of the coolest portable OWC products including:

USB-C Travel Dock – with a single cable connection, the USB-C Travel Dock puts five essential ports at your fingertips wherever you are: on-set, on location, at the studio. In addition to USB Type-C connectivity, the Travel Dock is fully compatible with Thunderbolt 3 equipped Macs and PCs.

Macs last a long time.Don't plunk down your hard earned money on a new Mac when an upgraded Mac can run faster than a new Mac. We have the best upgrades and support for Macs:OWC MemoryThe easiest and most cost effective way to get the most from your Mac. Open and create more at one time with less slowdowns.OWC SSDsSSDs are up the 91 times faster than a hard drive. Unleash the true potential of you Mac by upgrading to an OWC SSD. OWC Install Videos guide you step-by-step so you can experience the blazing performance difference an OWC SSD offers.OWC External DrivesEasily expand your storage with durable external drives from OWC. From bus-powered portables to massive capacity desktop models, our external drives are time-tested and industry trusted to provide you great reliable storage whatever your needs may be.OWC Optical DrivesWho says the optical drive is dead? Optical storage offers a great way to archive data long term, and Blu-ray media offers a tremendous amount of storage in a single disc. Watch Blu-ray movies to experience near studio master image quality.Got questions? OWC can help.Our award-winning U.S. based customer service is at the ready to help you with any upgrade questions you may have. We're available online and on the phone 24/7. Say hello today and find out what your Mac can do.