Dec 29 Mario Leo: Football club social media, what we learnt in 2017

Mario Leo is one of the best analysts in sports digital and social media. His company, Result Sports, works with many of the biggest football clubs in the world crunching crucial numbers and much more. I went to visit him near Frankfurt to discuss the trends he noticed in social media among football clubs in 2017 and what we can expect in 2018.

We discussed:

4:02: The changing balance between Facebook, Twitter and Instagram among major football clubs. And what it means?

8:43 Why Twitter growth is very different to Facebook

10:19 Instagram v Facebook in reach and engagement

12:00 Does Instagram's super engagement break some well-worn rules?

13:25 Making use of the numbers correctly. Harvesting data is easy, getting the right data and understanding it is harder