Whole Earth Farms dog food?

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I drove out to a feed store today and saw they had a food called Whole Earth Farms. The protein level is 28% and they don't have anything added besides egg that would boost the protein level. It is made by one of the better dog food companies, can't remember which one off the top of my head. It appears to be a pretty good food, they had a trial sized back for only fifty cents per pound and the regular price for larger sizes is only one dollar per pound which is about the same I see Diamond Naturals going for and it is a much better product so far as I can tell. It does have four sources of grain in the first eight ingredients which is a concern, but it also appears to have a good deal of meat in it, a good range of probiotics and amino acid complexes as well. I'm thinking of adding it in a rotation. Daddy has done really well on Natural Balance Ultra Premium but this looks to have more meat content so I'm thinking of switching to this in a rotation instead of the Natural Balance (it's also a better price than Natural Balance for seemingly a better product, and I can support a non-chain business that doesn't sell puppy/kitten/pet mill animals by buying from there).

I can't find the ingredients or food listed on Google, this is the first time I've seen or heard of it, and it's not even up on the Dog Food Analysis site so I'm assuming it's fairly new. Here are the ingredients and guaranteed analysis of the food, had to type it all out by hand.

Alright, just wanted to get some opinions on it, a few things threw me off a bit, like how many grain sources there were but the protein level was still 28% and didn't have anything like potato protein/soy added that would affect the protein levels making it look like there was more meat. I also don't know why so many of the meat sources are after the first fat source, if they switched the grains with the other meat sources it'd be a jackpot, especially for the price. I've decided to try it and replace the Natural Balance I was feeding with this since it looks like it has more meat and the protein level is higher, it also has some extras that Natural Balance Ultra Premium didn't have. He's still got two more weeks of prey model raw left, and once that's done we'll give this new food a try in his rotation.

For the record, I've never and don't plan on feeding Diamond Naturals, but I was really surprised to see this, a better product, is the same price per pound as the Diamond Naturals food. I just really hope the store I found it at keeps carrying it, they tend to drop foods if not enough people are buying them, as it is I think they stopped selling Canidae, and never got the Canidae Grain Free foods in because there wasn't a high enough demand for it.

I just bought some of the Whole Earth Farms Adult Formula wet food at the nearest Merrick dealer (about 20 miles away). It looks pretty good, with 5 of the first 6 ingredients being meat. It comes in 13.2 oz cans and was on sale for $1.35 per can, which is a great deal. I usually feed my black Lab Chicken Soup Adult wet food, but I'm going to give this a shot.

This JUST happened to me too!!! I was surprised I hadn't heard of it before having seen it on the shelf of the feed store. Thank You for posting the ingredient list and info. Sounds like a pretty decent food actually. Especially if they keep their prices decent as well. I am curious how it will do. Unfortunately I am not going to be able to feed it, as my dogs have to be on strict allergy diets.

Just wondering, but why do you want to feed a kibble with a higher protein and fat content? These foods(high protein/fat foods) typically burn my dogs coats, so I was just wondering what the appeal is. Natural Balance is a good food/company; have you ever tried California Natural?

I had the opportunity to talk to my Merrick rep about the food a week or so ago. It's pretty much their "getting people off of grocery brands" food. I'm not a fan of it- it's too grain heavy for my liking. The packaging is ugly and will be overlooked. For a lower cost food, I much prefer Evanger's and won't be bringing in WEF for the foreseeable future.