Bob Baker's The Buzz Factor

Music marketing ideas for DIY artists, managers, promoters and music biz pros

September 19, 2007

My New Berklee 'Music Marketing 101' Course

A couple of weeks ago I hinted that a big announcement was coming. Well, now I can make it official. I'm proud to say that I have developed an online course for BerkleeMusic.com, the online educational arm of the renowned Berklee College of Music in Boston.

The 12-week course, called "Music Marketing 101," launches Oct. 1. In addition to creating the course, I will also be the online instructor. Read all about it on this page.

It's an honor to be part of the Berklee family. Quincy Jones, Melissa Etheridge, Aimee Mann, John Mayer, Diana Krall, Steve Vai, Donald Fagen, John Scofield, Bruce Cockburn, Kevin Eubanks and Branford Marsalis are just some of the high-profile names that have attended the school in Boston.

While I never imagined being a part of academia when I started on this path 15 years ago, it's immensely gratifying to be among such great company with such a powerhouse educational institution.

Don't worry, though. You won't have to start calling me Professor Baker. After all, the "guerrilla" music marketing guy has to keep his edge. But, come to think of it, "Dr. Bob" has a nice ring to it :-)

Again, check out the "Music Marketing 101" course description here. Or all of Berklee's great online course offerings on this page.

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What About Bob?

Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.