SALT FACED - a level of intoxication one can only achieve by living a drunken, debaucherous beach lifestyle.

The inspiration behind the SALT FACED logo is none other than the illustrious Ben Coletti - whose ridiculous beach lifestyle is the stuff of legend amongst tourists and locals alike, in the Village of John's Pass, Madeira Beach, FL. This photo was taken at a point of intoxication almost unsurpassable. In the middle of a sun-filled day with at least 100 Bud Light beers under his belt, he turned to the camera with the look of complete and total inebriation and a dumb enough wit to somehow keep it all together.

It is also important to note that, Alexander Benjamin Coletti, at no point whatsoever, had anything to do with the creation or conceptualization of this witty, awesome T-SHIT graphic. And, his face can easily be substituted for that of Earnest Hemingway, if FAT ENZO sees fit.