Analytic database company ParAccel is addressing the realities of big data by letting customers pay a flat rate for storing as much data as they want, instead of paying by the terabyte.

The new licensing model, officially called Right to Deploy, supports what the company calls “unconstrained analytics.” The idea is that data scientists can stop worrying about how many nodes or terabytes they’re storing in ParAccel and instead focus on drawing insights from their data, said John Santaferraro, ParAccel’s vice president of solutions and product marketing.

Santaferraro declined to describe the formula for determining the price for a company to go with Right to Deploy, saying only that it will depend on the company and what the company wants to do with its data. Still, he believes it’s a good choice for clients. “It’s even more cost-effective than the per-node pricing (model),” Santaferraro said. “There’s no reason why customers wouldn’t want to do it.”

Right to Deploy seems to make sense as more companies are embracing big data and storing more data than ever before in order to run more thorough and complex analytics. GigaOM Research analyst Lynn Langit expects other companies to try the model “as (clients) want to keep more of their data,” she wrote in an email.