We thought Dish Network would launch a Blockbuster-branded Netflix competitor, but instead it used a somewhat hyped event Friday to launch Blockbuster streaming movies and DVD-by-mail to just Dish subscribers.

TerreStar Networks on Wednesday revealed that Dish Network had placed an opening bid of $1.38 billion for the ailing telecommunications company’s assets through a bankruptcy auction, according to Reuters. TerreStar has operated under bankruptcy protection since Oct. 19.