In this talk from the Sydney Founder Institute, Phil Morle explains how to find the right product-market fit, and how to determine the best time to implement branding. Inspired by the lean startup, Phil says branding can kill your business even before you get started, so develop your product first before spending a lot of time and money on your brand.

Phil Morle is the Co-Founder of Pollenizer, a full service startup investment machine. He was also recently named the best Startup Mentor in Australia for his dedication to local entrepreneurs in 2012. To hear more from Phil, apply now to the Sydney Founder Institute.

Following the lean method, Phil also advises founders to keep their business plans simple, and set up what he calls a “business canvas”. This way, you will be much more open to change.

Don’t miss this unique opportunity to launch a startup with the help of Australia’s highest rated mentor, Phil Morle.Click here start your application for the Spring 2013 Semester.