Telstra uses the Experience Centre to set up mock environments to demonstrate its new technology. This is a demonstration of how IP voice and video products can integrate into a fictional bicycle shop, "Pedal Power".

Published: October 1, 2010 -- 02:52 GMT (19:52 PDT)

Photo by: Luke Hopewell/ZDNet Australia

Caption by: Luke Hopewell

Telstra built the Pedal Power environment to demonstrate how customers can interact with their business and get the information they need when they're in the office, at home or on mobile.

Inside Telstra's Experience Centre: photos

After a week of big announcements stemming from its Investor Day events, Telstra invited ZDNet Australia into its Experience Centre in Sydney, to show us what's next for the telco, and how its products can be put into practice for Aussie small to medium businesses.

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Videos are projected all over the walls, and a small display on different uses of IP technology sits in between.