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Ben Halliwell

Ben is VP of Customer Personalization for Inspire Brands; a multi-brand restaurant company with a portfolio of more than 8.4K Arby’s, Buffalo Wild Wings, Sonic Drive-In, and Rusty Taco locations worldwide. Ben’s teams lead the development, implementation, and ongoing optimization of digital platforms, 1:1 marketing, loyalty programs, gift card/payment programs, CRM, and customer analytics in support of the Inspire’ brands.

He holds degrees from both Virginia Tech and University of Maryland as well as 15+ years of experience in consumer targeting ranging across retail, telecom, and restaurant verticals.