Visit Tetbury Launches New Identity

Social media marketing experts from #WDYT (What do you Think?) joined forces with Visit Tetbury this week for an event bringing together Tetbury businesses to help promote the town as a tourist destination.

A new identity for Tetbury was revealed to over 80 guests at the momentous event at the town’s Goods Shed venue. Branding consultant Alison McKay presented a new brand story for the beautiful Cotswold town which included a collection of stunning images, logo and a range of ideas on how to promote Tetbury. The town has also launched a new inspirational website at www.visittetbury.co.uk.

In the recently released Grimsey Review 2 analysis of the UK’s high streets, there was a strong message that if towns want to change their fortunes, they need to do it from within. Tetbury is a great example of just what a town can achieve with grit and determination.

The #WDYT session looked at best practice case studies, how to get the most from social media and a live launch of a new social media campaign involving businesses in the room.

Representatives attending the event included Whatley Manor, the Post Office, Westonbirt House and Tetbury Music Festival as well as many other high profile local independent retailers and businesses.

Sandra Ball, Mayor of Tetbury, said: “This is a fresh way to talk about Tetbury using a collection of images, words and story ideas. If we all tell the same story, it will add up to a much more powerful image for Tetbury. And that means more awareness, more impact…and more visitors.

“We are delighted to bring together every business in the town and get them working together to promote Tetbury through social media and the #WDYT campaign. One of
our retailers, Henrietta’s House, has already seen a 967% increase in followers as part of this campaign.”

Polly Barnfield OBE, Founder and CEO of Maybe* and the #WDYT campaign, commented: “We’re thrilled to bring our hugely effective formula to a successful market town to ensure Tetbury has the highest digital presence possible. Customers are online so it’s imperative that every business is too.

“The #WDYT campaign is all about enabling local high streets to use social media to attract more visitors, and we’re delighted to help Tetbury launch their Visit Tetbury campaign. It’s really great to see a small market town be so proactive.”

More information on the campaign can be found at www.wdyt.org.uk/tetbury.