This paper looks on real estate advertisements as some kinds of cultural ritual as the object of research through the ritual view of communication as the approach,trying to interpret what values people is sharing in real estate advertisements as cultural ritual and,how the social reality is characterized and maintained behind the ritual.In this paper,at the aim of finding out the colors,elements,lifestyles and cultural values reflected in the real estate advertisements,content analysis is taken up to look into the award-winning advertisements in the "real estate" category of Guangzhou Daily Cup Selection of Excellent Advertising Awards for Chinese Language Newspapers(1996-2008) in terms of the curtain,props,process and core meanings of the ritual.