Pro Training Series 2009: How to Win SEO Budget and Influence Your CMO

You know your SEO efforts have plenty of potential, but company stakeholders want to see the numbers. We can help you gauge your company’s SEO opportunities with 4 key resources presented by our CEO, Seth Besmertnik:

Market Opportunity Calculator
This Excel file allows you to easily calculate the total potential market for your individual business. It’s a great tracking method to remind upper management of the potential in natural search.

SEO SLA Agreement
Creating an SLA with management and the departments you rely on to make your recommendations eliminates confusion on who does what, when they do it, and who pays for it.

Share of Search Calculator
This quick way to track your progress against your competitors graphs the visibility each of your domains has for your most important searches.

DATMM Scoring Method
A Conductor method for weighting SEO progress on volume and distance from #1.