Tuesday, November 16, 2010

If you are considering mobile-optimized sites, don't overloook mobile site search. Shaun Ryan, CEO of SLI Systems, a provider of eCommerce site search solutions that has just launched a mobile search option, spoke with Practical Ecommerce about this, starting with the question: "Why does an ecommerce site need special mobile-optimized site search." Here's his answer, and more Q&A.

How important is this? Well, just listen to Shaun: "If you go to Amazon, you'll notice that on its mobile site, it's dominated by the search." Need we say more?

Do You Have All Your Systems Bases Covered?

A Rallying Cry

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About Me

Ernie Schell is Director of consultancy Marketing Systems Analysis. He has over twenty years experience consulting with direct marketing, eCommerce, and fulfillment companies in specifying, selecting, and implementing order entry, fulfillment and eCommerce systems.
Ernie was Editor of Target Marketing from 1981 to 1983. Since founding his own consulting firm, he has contributed hundreds of articles and reviews to Catalog Age, Operations and Fulfillment, Target Marketing, Catalog Success, and Multichannel Merchant magazines. He is a regular speaker at the National Conference on Operations & Fulfillment, and makes presentations at numerous other business and marketing conferences in the US and the UK.