In 1955, Danish architect and designer Arne Jacobsen did his famed Series 7 Chair for Fritz Hansen. To celebrate the 60th anniversary of this icon, several architects were asked to reimagine the design in recreating the chair; their interpretations will be auctioned off to support Unicef, the United Nations Children's Fund which comes to provide humanitarian and developmental assistance to children and mothers in developing countries. Among the personalities included in this projects are Jean Nouvel, BIG, Zaha Hadid, Jun Igarashi Architects, and Neri & Hu, all tasked with identifying a new context and to design the Chair accordingly.