The golden hue has got to be even more enchanting if you grew up in a grimy industrial town in northern England so we can forgive the touristy vibe of the Charlatans’ new video for their new single, “Plastic Machinery,” which unfolds like a running Instagram feed.

Of course, it’s hard to ignore the irony of a song seemingly about the shallowness of consumerism, including the music industry, told through a video that almost entirely focuses on the one member of the band who still looks like a young hipster.

Welcome to the machine!

“Plastic Machinery” features Johnny Marr & Pete Salisbury and is the first single from the upcoming album Different Days, out May 26 om BMG. Pre-order now.