Features

Polytab is a SaaS platform for consumer monitoring and marketing attribution.

Select the feature from the list below to review the capability and the associated benefits.

Order Path Tracer

Complete visibility on your shopper journeys across devices, across all marketing touches, for insights on why consumers buy (or don’t)

Trace orders from acquisition through to purchases across every media touch point. De-couple “direct” visits from the attribution. Download order data at the shopper level from the interface via Order tracker.

Get line of sight on the influencers to every order for every customer from point of acquisition through to purchase and then to repeat visits.

Public API for Data Downloads

Use Polytab’s published API to download data and generate your own insights

Two query options are possible. Attribution % per touch is one of the output columns:
a) Download by timestamp: Output is 1000 rows of page view data from the timestamp ;
b) Download by unique Order ID: Output all page views leading up to the order ID in the input.
Empower the analytics teams and generate new insights for your business.

Multi-Touch Attribution

Self-adaptive multi-touch attribution distributes the order dollars across all marketing touches that precede the order

Marketing channels influence consumer decisions at each stage of the shopping journey. But the true impact can only be measured holistically by factoring in the sequence of touches and the time to purchase. Polytab uses advanced analytical algorithms to get you a rating on the channel’s effectiveness in moving shoppers through the shopping funnel. Look beyond last click, first click, linear clicks. Polytab gives you the complete view of marketing effectiveness.

Display View-Through Attribution

Filter out the fake bot traffic; Get clarity on the true influence of display marketing in bringing new shoppers and driving sales

Polytab integrates with the major display vendors to deliver assessment of display marketing. See the influence of the display impression on the shopper’s path to purchase. Measure the influence of display campaigns for prospecting and reactivating dormant customers.

Executive Dashboards & Scorecards

Insights at multiple levels in channel/campaign hierarchy to give marketing leadership insights on what’s working, how well and with what return on investment

Marketing channels influence consumer decisions at each stage of the shopping journey. But the true impact can only be measured holistically by factoring in the sequence of touches and the time to purchase. Polytab uses advanced analytical algorithms to get you a rating on the channel’s effectiveness in moving shoppers through the shopping funnel. Look beyond last click, first click, linear clicks. Polytab gives you the complete view of marketing effectiveness.

Cross-Device Tracking

Monitor shopper activity as they switch devices on the paths to purchase

Merchants find that shoppers still prefer to research products on their handheld devices but purchase through traditional desktop channels. True marketing attribution requires the ability to trace shopper activity as they switch devices on the path to purchase. Polytab uses a combination of deterministic and probabilistic methods using behavioral analysis to link shoppers across all their devices.

Use the cross-device tracing capability to identify new opportunities in the top of your shopping funnel. Make better use of the social channel and your non-branded search campaigns.

Embedded Artificial Intelligence

The scoring process adapts to the merchants’ unique characteristics using artificial intelligence

Polytab’s attribution technology is self-adaptive. The attribution per order relies on the relative weight of the preceding touches (clicks or impressions). The algorithm uses unsupervised learning (an artificial intelligence technique) to improve the scoring process based on the merchant’s unique characteristics (such as purchase life cycle, frequency of repeat purchases etc.)

Become an omnichannel hero with insights on how digital marketing drives offline sales

Impact of Broadcast Media on Sales Attribution

Measure the immediate spike and halo impact of TV advertising

Broadcast media is as yet (2016) the largest single piece of a marketer’s budget. Polytab blends statistical methods with deterministic pixel based algorithms to measure impact of broadcast media to sales