Big Data Drives Businesses of All Sizes

In this video, you’ll learn why businesses of all sizes are investing so heavily in big data. Big data and big data analytics are big business. IDC projects the market to grow to $50 billion by 2019. So what do organizations that invest in big data expect to achieve. Is there still a role for intuition in decision-making? Essentially, businesses pursue three objectives with big data: understanding the past, improving the present, and predicting the…

The Data Monetization Maturity Model

Watch this video to find out where most organizations are right now in terms of data monetization maturity -- and how to move past that. A five-stage model describes the path to data monetization maturity. But did you know that although many organizations have invested heavily in data and analytics since the 1990s, most have not moved beyond the first stage of the model -- distributing analytics internally? The next four stages chart the development…

What Are You Doing With Your Data?

In this video, we explore the best way to data about your products and services into a valuable product on its own. As Edd Wilder-James once said, “Data products are the reason data scientists are lately treated like rock stars.” Data products operationalize analytical insight. And that’s what monetizing data is all about. The automobile is a good example for the potential of monetizing data. It illustrates that data about a product can be just…