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YouTube Sees Huge Growth in Sweden, Expands In Nordic Countries

YouTube has seen impressive growth in Sweden following the launch of a local site in 2008. Based on those figures and the current popularity of YouTube in neighboring countries, the video sharing platform has just launched local sites in Denmark, Finland and Norway.

Sweden’s YouTube.se now has one million unique daily visitors. In 2008, viewers watched just 1.2 million clips per day; now, that number has grown to 25 million video clips each day – a growth level of 1,983% over the last five years (eMarketer).

The launches in Denmark, Finland and Norway are a reaction to the local site’s success in Sweden, and also YouTube’s stats in those countries:

The expansion will provide viewers with more relevant content, and will enable local advertisers to “purchase and run banner, text and video ads directed specifically toward visitors in those three countries.”