People remember 20% of what they hear, 30% of what they see and an amazing 70% of what they see and hear. Today the way Social Media Marketing business has boomed, any new ideas and technology are welcomed with opened arms and since Video making are the new in- thing, social media marketing has taken a new curve. Marketing is the art of meaningful differentiation and videos are the differentiations right now. The more informative your video, the more persuasive it will be.

Don’t believe the trend? Here are some statistics to prove the point. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets. (Courtsey: Huffington Post)

Some major transformation in social media world regarding the videos are here as follows :

Facebook Live:

Facebook Live is a great trend to follow and a best way to interact with your viewers in real time. You don’t even need a fully defined plan, because your audience can ask you questions as you go, meaning the conversation can go in many different places. Just hit Live and Facebook is going to do the hard work for you.

Top Tip: Focus on what your audience wants. Hold Q&A sessions, read out responses from individuals partaking in the session, and do everything you can to construct a developing Facebook group.

Instagram has recently rolled out the same feature as Facebook, in that you can now do live broadcasts. It feels like exclusive viewing, because once the stream is over, the video disappear. It makes the viewer feel part of the community.

Top Tip: Use this Instagram feature while promoting a new product, or covering an event. Time limit is just 10 seconds, so better make a captivating short story, that make viewers to see more of it.

Snapchat has few exclusive features, from the basic sharing stories with your followers to paying for video ads in between the users’ stories. All in one. It is a fully focused brand building campaign, where you can create short and sweet videos which are basically mini ads.

Top Tip: Make sure you don’t attempt and go too hard on the sales, have a touch of fun and make a story of yours!

Completely new and so very effective marketing tool. The thought behind 360 video is that each course is recorded in the meantime, with the goal that you get a full panoramic perspective of wherever you might be.

Best Tip: The substance of your video could be anything besides simply ensure that you shoot it in a cool area to keep your watchers locked in. At last it’s about engagements.

Whichever phase of the client channel you are focusing on, videos can offer assistance. The objectives of instructing, engaging, moving or expanding brand mindfulness can all be accomplished through videos. An ever increasing number of individuals today teach themselves through product audits and blog updates before settling on a buy choice. Animoto’s examination says that 96 percent of shoppers find videos helpful when they are settling on buy choices on the web. Besides, 58 percent of them consider organizations that create videos to be more dependable.

Videos drive traffic and engagement; they convey information better than other types of content and promote trust in the brand and its products. Little ponder then, that video is turning into a basic part of each organization’s marketing blend.

“SOCIAL MEDIA IS HERE. IT’S NOT GOING AWAY, NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.”
– Lori Ruff,
(Consultant/Trainer/Adviser in the areas of Leadership and Communications, Social Media, LinkedIn, Twitter, Facebook at White Knight Management Consulting, Inc)

Why Social Media Marketing? You should ask. I would say- Why not? Social Media is an idea generator, trend mapper and strategic compass for all of your online business ventures.

People are visual and social beings. We turn when there’s something glittery, at the periphery. We are conscious of pop culture and fashion. So social media posts can be used to drive targeted traffic and a well placed social media posts can make all the difference.

Social media ads allow targeting and re-targeting. One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads for example, allow you to target users by things like location, education level, industry and the pages they’ve liked these people are far more likely to convert into solid leads and sales.

THE RIGHT SOCIAL MEDIA MARKETING STRATEGY CAN HELP YOU SLAY THE COMPETITION.

Social Media Marketing will get you more sales. Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook. 84% of CEO’s and VP’s say they use social media to help make purchasing decisions.

Social Media Marketing doesn’t just keep your products in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy.

Customers you didn’t know existed will find (and buy from) you. In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option. Post a link today and two weeks/ months/ years later you might see a sale from it.

Social media isn’t going anywhere, and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy.

“WE DON’T HAVE A CHOICE ON WHETHER WE DO SOCIAL MEDIA; THE QUESTION IS HOW WELL WE DO IT.” – Erik Qualman (author of Socialnomics)

Do you have a social media presence for your business? You are greatly lagging behind!

These days every businesses is aware of how important it is to market their business. A few decades ago, marketing solely comprised of mediums such as newspapers, television, hoardings; but that’s all in the past now. It’s a digital world today, and scope of marketing a business is much broader now. For the last few years, people have realized and embraced the fact that the internet is a great way to promote themselves.

Setting up a business is quite straightforward have enough capital, manpower and you can start your own company. But there is a vast and tricky road that can lead the business to successful heights. Needless to say, if you own a business, you have to have some kind of social presence, or otherwise you won’t get the required exposure.

Talking about statistics, the numbers of users on some of the most prominent social networks are:-

Facebook – 1.4 billion

QQ – 832 million

WhatsApp – 800 million

Messenger – 700 million

QZone – 665 million

Twitter – 315 million

Skype – 300 million

To simply put, if people are not even aware of your business, then how do you expect to grow sales and company reputation. It’s a fact that there are quite a number of great organizations out there but due to the lack of any promotions, there are never in the limelight.

To get you through the full gist of things, some of the most important benefits of having a social media presence for your company are:-

Reach wider and unique audience: When your company is actively involved in several social media platforms, chances are that it will reach out to a wide number of people; more than what you had intended. Moreover, there is also the possibility to evoke the interest of people who are far diverse to your business.

Far better promotions: Whether it’s for increasing sales or creating a buzz, social media is a great outlet for it. If you sell some products or services, providing valuable deals and discounts is a great way to promote your brand.

Better customer service: For customers, social networks are a great way to reach out to companies. Incidentally, companies also prefer this method to provide efficient customer service.

For better or worse, the importance of social media is most likely to escalate in the future which is why you should immediate steps to set up and maintain it if you don’t have it yet.

JR Technologies is an independent service provider for Website & SEO services. We do not endorse, affiliate or own any third party products. We only accept payment in our account: payments@jrtechnologiesweb.com. Any payment done to any other accounts will be considered null and void. So be aware and do not entertain any false solicitation unless our Sales Representative sends you a confirmation from Our Registered Support emails. We are not and cannot be held responsible for any type of payments made through any other modes except for the one mentioned above. The service committed or refund of any sort, under such circumstances, is not entertained by us and should not be expected.