brand spirit by andrew miller

“Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.” – Andrew Miller, a brand strategist, says of his project, Brand SpiritMakes you think…when common objects are stripped of all their colors and labels, can you still recognize them?

A list of the brands associated with the above 7 pics and 7 more de-branded items after the jump!1. Maxell2. White-out3. Conair4. Heinz5. Tabasco6. Zippo7. Scotch

So simple. Everything becomes so beautiful when it's striped of all branding and weird colours, afterwards it's just pure perfection and you actually can see the item instead of the actual brand it represents!