"Here We Grow:" New Film To Be Shown Nationwide At Whole Foods (VIDEO)

Craig King eventually hopes to use the film to take food awareness beyond the walls of natural foods stores and the stalls of farmers' markets to poorer neighborhoods where a fresh fruit or vegetable is as rare as a well-paying job.

"As a chef who's enthused about nourishing people, I saw there was a huge gap in the underserved community," King says. "Even if (residents) walked miles, there's no clean, healthy food."