Review of The Bright Light Pillow Commercial

TV Commercial:

Bright Light Pillow

Description:

The Bright Light Pillow is a pillow for children that lights up. The BrightLight Pillow is available from BrightLightPillow.com

Partial transcript:

When your child’s afraid of the dark, the whole family loses sleep. You could use a night light but here’s something that’s fun. Give them a pillow. A pillow that lights up! It’s the Bright Light Pillow! It’s a real pillow that lights up. It’s comfy, it’s bright, it’s even smart, here’s why. Just tap the Bright Light Pillow to turn it on, it’s 24 LED lights provide soothing, perfect light for 15 minutes and then automatically shuts itself off. The BrightLight Pillow’s smart design will provide hundreds of hours of beautiful, soft light on just 3 AAA batteries. Bright Light Pillow’s quality, LED lights are guaranteed not to burn out and give off no heat. Your Bright Light Pillow changes colors automatically. From red, blue, white, green, yellow – it’s a light show in a pillow and I bet you never had this much fun at night! Perfect for nap time, sleep overs, travel, but best of all Bright Light Pillows are simply beautiful and so, so comforting. But the Bright Light Pillow is not just for little kids. Teenagers and adults love the decorative element they add to any room in the house. The family room, living room, any bedroom, even dorm-rooms. Lights on, lights off. One pillow, two pillow, four. Even make a cool fort right on the floor. Bright Light Pillows are available in two fun shapes, the pink beating heart with pulsing red LED lights and the starlight square. Call now to get your very own Bright Light Pillow for only $19.99 plus shipping and handling. And when you order you’ll be eligible for free shipping and even discounts on additional Bright Light Pillows.

Key words and phrases in this TV commercial and what they really mean:

What they said in the TV commercial: The Bright Light Pillow’s smart design will provide hundreds of hours of beautiful, soft light on just 3 AAA batteries

What some people might think that means: The Bright Light will last for hundreds of hours before I requiring a change of batteries

What it really means / is it true?: Based on published data, a small battery operated LED light of this type should generally last for this long before needing to replace the batteries.

What the TV commercial said: Bright Light Pillow’s quality, LED lights are guaranteed not to burn out

What some people might think that means: The Bright Light will never burn out and if it does I will get a new one

What it really means / is it true?: LED’s generally last very long and do not burn out as often as incandescent (regular) light bulbs. However, neither the TV commercial nor BrightLightPillow.com offer any information to back up their stated guarantee

What the TV commercial said: Bright Light Pillow’s quality, LED lights … give off no heat

What some people might think that means: The lights in the pillow give off no heat and will never get hot

Is it true?: Based on published data on LED lights, LEDs give off virtually no heat and never get hot

What the TV commercial said: get your very own Bright Light Pillow for only $19.99 plus shipping and handling. And when you order you’ll be eligible for free shipping and even discounts on additional Bright Light Pillows

What some people might think that means: I can get a Bright Light for only $19.99. If I order more I can get free shipping and discounts

What it really means / is it true?: The TV commercial clearly states that the Bright Light Pillow is $19.99 plus additional (unspecified) shipping and handling costs and also states that discounts and free shipping only apply to additional purchases.

Summary:

Other than a “guarantee” that the LED lights will never burn out with no documentation or other supporting information, virtually all of the wording in the Bright Light Pillow TV commercial is clear and deception-free. This commercial seems mostly legit!