From Lush Beverage Branding to Haute Couture Water Vessels

H20 is an indispensable and essential substance, but that hasn't kept brands from staying innovative with their bottled water packaging. Companies tend to go one of two routes: eco-friendly or luxury.

A lot of brands have chosen to keep our ecological crisis in mind, offering packaging options that minimize negative impact on our environment. For instance, the 82go Purely Portable Water Pouch is a bagged water design made from less than 2 grams of plastic resin -- a considerable step up from most water bottles.

Similarly, more upscale companies like Evian are embracing the eco-friendly trend while staying stylish. An example would be Evian's collaboration with Courreges. However, its luxury design has nothing on 'The Beverly Hills 9OH2O water', which is rated the most expensive and best-tasting water brand out there and comes in a chic, champagne-inspired bottle.