Gallery evaluation sheet – January 17, 2003

Do you like the people behind the gallery, their personalities, their way of treating people, their customers, and members of their staff? If there is more than one person in this gallery, are they a team? (out of 5)

ENTER VALUE ( 1 to 5 )

Use of the Internet

Does the gallery know how to use the Internet through its website, electronic exhibiting, electronic presales, email and follow-up. (out of 5)

ENTER VALUE ( 1 to 5 )

Loyalty

Does the gallery have a large turnover of artists, or does it tend to honour its artists and be patient while artists are growing, developing and changing? Are they a “flavour of the month” type gallery? (out of 5)

ENTER VALUE ( 1 to 5 )

Honesty

Is the gallery straight up with their artists, do they pay regularly and on time without a fuss, as well as represent their art for what it is? Do they return consignment works promptly and when asked? Do they do what they say they are going to do? (out of 5)

ENTER VALUE ( 1 to 5 )

Gallery fit

Do you feel that your work is right for this gallery? Do you feel that this gallery fulfils and is representative of the direction you wish to go? Is it a potentially serious gallery for your type of work and stage of your careeravant-garde, decorative, conservative, investment oriented, flamboyant? (out of 10)

ENTER VALUE ( 1 to 10 )

Location

Do you feel that this gallery is located in an area where you want to be placed and is near to or remote from other competing or similar galleries? Is it in a location you would like to be in? (out of 5)

ENTER VALUE ( 1 to 5 )

Practicality

Is it going to be realistically possible to supply this gallery with enough work to make it worthwhile for both of you? In other words are you going to be able to fulfill your part of the partnership? Do you think this gallery might make too many demands on you? (out of 5)

ENTER VALUE ( 1 to 5 )

Success

Estimate the potential of this gallery in terms of working joy (out of 3) desirability to be associated with this gallery (out of 3) possible income to be derived or your current results over the past year (out of 3) and is the gallery a known success? (out of 3)

WORKING JOY ( 1 to 3 )DESIRABILITY TO BE ASSOCIATED WITH THE GALLERY ( 1 to 3 )POSSIBLE INCOME TO BE DERIVED ( 1 to 3 )IS THE GALLERY A KNOWN SUCCESS? ( 1 to 3 )

Growing-declining

Some galleries are in a state of growth while others are in a state of decline. It’s called “burning out,” “losing it,” “becoming jaded,” or simply “failing.” Try to evaluate this difficult to assess situation. (out of 5)

ENTER VALUE ( 1 to 5 )

Percentages

Is the commission rate fair and standard and not based on gouging the artist or overcharging for non-performing shows? (out of 5)

ENTER VALUE ( 1 to 5 )

Salesmanship

Many dealers are amateurs at the dealer game. Art salesmanship is a unique skill and an art in itself. Do you think they have what it takes? (out of 8)

ENTER VALUE ( 1 to 8 )

Age and accomplishment sensitivity

Youthful artists at the beginning of their careers are frequently collected by members of their own age group. Is this gallery capable of reaching a demographic that fits your age or your establishment, academic standing or seniority profile? (out of 5)

ENTER VALUE ( 1 to 5 )

Out-of-the-box creativity

The gallery business is highly competitive. Many galleries that are thriving these days are going the extra mile with creative systems, stimulating programs and event planning that draws customers to share the magic. Is this gallery likely to be one of them? (out of 5)

ENTER VALUE ( 1 to 5 )

Motivation

Has this gallery asked you to join them, shown interest in you, or is already representing you? (out of 20)

ENTER VALUE ( 1 to 20 )

Your total is: The maximum total is 100. A figure over 60 will give you a gallery worth looking at.

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