Facebook is a powerful way to give your content more exposure. But it can also drain your bank account faster than you can say, “Zuckerberg”! Promoting content at scale is a challenge for many of our clients. So recently, I decided to run an experiment here in the UpWord innovation lab that aimed to drive down the cost of Facebook advertising…read more

There is a lot of fuzz going on lately about changes Facebook made to their timeline algorithm.

People are saying Facebook is dying because of the new restrictions on the news feed & the supposed drop in Reach.
Some are even claiming there’s no longer a reason to even have a Facebook business page. “Facebook is dead” they say…read more

While You are Whining, This Guy Makes His Whole Living Off Facebook Traffic…

Whole industries of people are furious with Facebook because it has suddenly made marketing their businesses much harder.
But some small business owners say the people in those industries have only themselves to blame.

What happened?

In early August 2013, Facebook announced an update to its news feed algorithm and finally answered the mysterious question of “how the news feed actually works.”read more

Much has been written regarding Facebook‘s new “Statement of Rights and Responsibilities” policy — the company announced changes to it a few weeks back in the wake of a class action lawsuit settlement at the end of August.

Most alarming to users was the understanding that their profile data, including their profile picture, name, and personal information, could show up as part of a Facebook ad their friends may see on the site. This information was not new, but it was spelled out in more detail for the first time by Facebook.read more

“If Facebook Marketing is your thing…

… one of the things you must do is consistently post to your page 3-5 times a day”

Many Home Business entrepreneurs struggle to leverage the power of Facebook, but also Twitter and Linkedin for that matter, to grow their businesses, some good advice therefore is certainly a welcome nudge in the right direction, and in this video of my friend Michelle Pescosolido, she sheds some light on the correct way to post status updates to generate maximum attention and ultimately more leads and more sales for your business.read more

Introducing Facebook Hashtags

Last Wednesday June 12, Facebook #hashtags were officially announced by Facebook.
But before you run off and experiment with the new feature, know that it is still in roll out and not everyone has the Facebook hashtags feature.

Users can now use hashtags in their status updates and in their comments. When you use a hashtag it connects you with people who are also talking about the same subject used in your hashtag. For example, I’m a big fieldhockey fan and when I type a status update and wants to see who else is talking about fieldhockey, I can simply write an update to include #fieldhockey and then click on that link to view who else is talking about fieldhockey.

You might have heard that Empower Network among others was banned from Facebook ads.
Is that true? If so, how are you supposed to advertise your Empower business?

First of all, you should know how advertising works. You place ads to get people to enter, to opt-in to your lists = Leads. Then you send out emails promoting your opportunity to your lists. That opportunity can be Empower Network, or any other opportunity for that matter.