Well it’s finally almost here and Black Friday officially lands globally tomorrow, followed close on its heels by Cyber Monday, and it seems to have become a fixed marketing day in the Christmas sales ramp-up. But is it a successful ploy for retail businesses...

We all know and appreciate just how important email campaigns can be for a small business communicating with its customers and prospects. Getting the message right, writing great subject lines and giving recipients a reason to open the email is an ongoing challenge,...

Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...

There is no doubt about it, the unrelenting rise of the smartphone and tablet cannot be ignored. Your customers are constantly on the ‘go’ and being able to access their life in the palm of their hand makes it all a bit easier. But does your website do the same for...

Well how has January been for you? Are you feeling invigorated and motivated for the 11 months ahead? Or feeling the gloom (that’s mainly the weather it has to be said!) and pressure of expectation that January can bring. I have to say I don’t particularly...

It’s all too easy isn’t it, to sit at your laptop and write something in the heat of the moment – an email of complaint or perhaps even a tweet or Facebook update having a moan or sarky comment about someone or the quality of service received from a...