roger c. parker

As the season of reflection is upon us, it’s an ideal time to explore how much our industry has changed — and what lies ahead. As someone who has been in publishing and marketing for many years, I have seen the industries evolve a great deal. What can enterprise marketers learn from publishing and marketing organizations? Here are seven changes those industries have experienc ...

There’s something for every content marketer and entrepreneur on your list in this year’s holiday gift book suggestions for content marketers. It’s our largest gift guide and contains 24 recently published books and eight old favorites and books that I overlooked. Included are: Content marketing books, including overviews and training guides for newcomers, fresh perspectiv ...

At Content Marketing World 2016, I was cheered by the emphasis placed on content quality. Clearly, “good is no longer good enough.” Less and better are more important than “good.” The emphasis on quality was introduced in keynote talks and reinforced by numerous presenters: Joe Pulizzi stated “Mediocre content will hurt your brand more than nothing at all.

Books make great holiday gifts for content marketers. Your gifts acknowledge the content marketing efforts and passion that your co-worker, employee, friend, or loved-one has demonstrated during the previous year. On a practical level, gifts of books that inspire, share ideas, and offer tips can contribute to even greater success during 2016.

The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More), offers an easy approach to help you plan, create, and repurpose blog posts into future content. Among the benefits of a series approach: Immediate – It removes the guesswork of choosing what to write each week.

It’s time to break the topic habit, the temptation to think of content marketing in terms of individual projects – like blog posts. As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common theme. The short-series approach offers numerous advantages: More traffic – Each post builds an ...

It’s that time again, time for my third annual mid-year roundup of recommended recently published books for content marketers. Self-education never ends for content marketers … even when vacations roll around. As always, one of my goals is to highlight the latest must-reads from within the content marketing community.

The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later. You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created.

For the third year in a row, it has been a great time for new books that can make a big difference for entrepreneurs and marketers looking for ways to improve their content marketing skills. As in previous years, the range of books continues to expand beyond titles containing “content marketing.” As described in my previous book roundups (June 2012, May 2013, December 2013, Ju ...

In a recent post on content marketing strategy, Britt Klontz described a common problem: Helpful content is often scattered across a website, getting posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. The solution, she contends, is to create a resource center: “Essentially, a resource center is a site within a site, where all ...