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Engagement marketing software and solutions provider Marketo has announced a partnership with Slack to empower Marketo users to communicate and collaborate effectively to engage their customers at the right time.

“Buyers expect businesses to respond to them in the moment. Today’s enterprises are searching for solutions that will give them the competitive edge and allow them to engage with customers instantly,” says Marketo strategy, corporate development and global alliances group vice president T.K. Kader.

“Marketo and Slack have joined forces to create a joint solution that provides real-time notifications about customer engagement, to build the pipeline and ultimately drive revenue.”

The trend among high-growth companies is to leverage their sales and marketing channels to manage and optimise the customer experiences across all channels including direct, indirect, and digital.

But that requires a solid alignment between the two teams that often doesn’t exist.

Marketo and Slack have created an integration that provides sales and marketing teams real-time notifications about leads.

The integration also delivers campaign issues and system alerts that may impact ongoing campaigns to system administrators through dedicated Slack channels.

“We are thrilled to see Marketo and Slack working together to enable our sales and marketing teams to communicate and align to drive revenue effectively,” says Fivestars growth marketing director Hugo Angelmar.

“Fivestars has seen a lot of success using Slack and Marketo to connect with our prospects at the right moment, in real-time and manage our scaled marketing efforts. This partnership will help us further innovate in our approach to lead generation and customer engagement.”

Slack is a platform that connects teams with apps, services, and resources they need to get work done, used by over 50,000 paying companies in over 100 countries.