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3 Promoting sustainable design in the Meuse-Rhin Euregio Foreword 0 03 This is officially the way our project was presented more than four years ago when we requested a European funding. Were we mad, dreamy or utopian to embark on this adventure? Certainly not. No-one waited for us to think and act on a sustainable way. Seeking sustainable solutions is not an idealistic dream but rather a strategic approach of a businessman or woman to secure the economic future for his or her company. By gathering together the different stakeholders designers, entrepreneurs, consumers, students, trainers, etc. Recentre has played a part in giving a boost to a fundamental trend which was appearing in the Meuse-Rhin Euregio. The adopted way was not always straight. During the first year, the different stakeholders in the project had to learn about each other while transcending the language and cultural differences. Once this first step was cleared, the project had to be put into practice in order to go beyond the mere good idea. A name and a logo made the initiatives more tangible and made it for the different publics of REcentre possible to better perceive the stakes. The following pages give an outline of how works, meetings and discoveries have marked out the different activities suggested by REcentre as the years went and still go by. The dynamics are launched. Several initiatives, notably in colleges and universities, are firmly and sustainably established. As deputies from the different provinces, we are delighted at this dynamism in our provinces Liège and Limburg (BE and NL). We thank all the people and associations who got involved in order to give their ideas and products a new and sustainable direction. Madam Odile Wolfs former deputy of the Province Limburg (NL), the deputies of the Province Limburg (NL) Noel Lebbens, of the Province Liège (BE), Paul-Emile Mottard and the Province Limburg (BE) Gilbert Van Baelen. As the months were going along, the Recentre activities mushroomed and extended. As an illustration of this flagship event, let s highlight Sustainable Summer School which made it possible to gather more than 80 participants from 8 countries in the middle of August! This, of course, only represents one example among others.

4 REcentre? REcentre in figures REcentre, centre for sustainable design, is a knowledge and promotion centre propelling the development of sustainable design in the Meuse-Rhine region, consisting of Belgian and Dutch Limburg, Region Aachen and Liège. REcentre aimed at attracting the opinion of the authorities and the general public on the importance of sustainable design and the role of design therein. REcentre made its network and know-how accessible to designers and companies, and sets up projects with a social agenda, in which designers, companies, schools and the authorities worked together to develop sustainable products or services. In this way REcentre shows how sustainability can become real and what role design can take in this. REcentre is an Interreg IV a project supported by Wallonie Design (Liège, BE), Z33/Design Platform Limburg (Hasselt, BE), NAiM/Bureau Europa (Maastricht, NL), Flanders District of Creativity (Leuven, BE) and Dutch Design Week (Eindhoven, NL) persons reached participating companies organisations involved folders events press releases press conferences website newsletters 0

5 07 Entrepreneurship REcentre s mission is based on three pillars : Entrepreneurship Network Education The first pillar, Entrepreneurship, aims to encourage the cooperation on projects of sustainable design between sectors and between territories, while stimulating the entrepreneurship. To be in line with the new standards and the European objectives (such as the reduction of energy by 0% for 00), the companies are brought to rethink their products and their production process/lines. During 4 years of the project, REcentre had implemented actions aiming the SMALL AND MEDIUM-SIZED ENTERPRISES, centers of expertise and incubators, in various sectors present in Euregio: technology, life sciences, design etc. These actions also reached the creative community: designers, architects, artists, design s centers etc. These actions are described in the following pages.

6 Milk the Green Cow Coaching Sessions April, 6 May, 3 June Milk the Green Cow was a 3 day conference programme in Maastricht (NL) offering companies, designers, organizations the opportunity to hear the standpoint of internationally renowned experts on several sustainability issues and to learn how to think sustainable. 80 companies and designers attended and got the chance to take steps to become a sustainable coach for their business

9 Market Survey Sustainable Consumer Behaviour REcentre conducted a large scale market survey on sustainability and sustainable design within the group of products with a longer lifetime and a visible design aspect like interior products and appliances. The study was carried out in co-operation with C-change, Burat and HEC Consulting Group. The study was achieved in two steps: A qualitive study led in September 00 with two consumer groups in Belgian and Dutch Limburg A quantitative study in November 00 with three panels of 333 consumers in the Provinces of Liège, Belgian and Dutch Limburg. This study proved that a vast market for sustainable quality products is still available. The purpose of this study was also to develop concrete strategic concepts, intended for companies and designers ready to launch a new sustainable product or service, but needing help for the achievement of it and the correct positioning of their products. REcentre was able to help them to define a valuable proposal and an action plan for launching their product. Some figures There is a mass market open to the right sustainable products : including 69% of consumers. The majority is even willing to pay more for the product. 93% of consumers indicates that a label that gives sufficient information about the actual sustainability of the product may convince them to purchase, 47% of the consumers are prepared to change product or service by the presence of a label. Interest scale for Sustainable Design 7 6,5 6 5,5 Designed to last longer Pure and honest, made with respect for man and nature Made with pride Made in Liège 5 C - change Burat - extract of the market study developed for REcentre

10 Eco Packaging Seminar 9 November NETWORK 7 Lower your transport costs by using sustainable packaging. This seminar, organised with SPI (Development Economic Agency in the Province of Liège, BE) covered the following topics: green packaging, branding through packaging, cost optimisation and eco conception, cardboard in our environment. 75 participants attended to this seminar. The second pillar: Entrepreneurship Network Education The Network pillar underlies all REcentre activities: stimulating a cross-border and interdisciplinary complementary network in which informating, awareness raising and stimulating of everything in connection with the sustainable design are emphasised. During four years, REcentre endeavoured to develop this network, by spreading information, expertise, assistance and legislations on the subject. Two actions, described in the following pages, specifically illustrate this objective.

11 Solutions for Tomorrow Seminars 6-30 November Solutions for Tomorrow is a set of sessions organised in five Flemish provinces (BE) in November 00, organized by REcentre in association with OVAM, OpenRaam and Flanders in Shape. The event is hosted by Innovatiecentrum and Agentschap Ondernemen. Among the broached subjects: presentations about sustainable materials, ecodesign strategies, testimonies of companies, etc participants from different companies attended to these sessions

12 DoDesign Inspiring Database 0 EDUCATION DoDesign project supported by EFRO is an intelligent database which binds techniques and materials. The purpose, by creating new combinations of materials, forms, techniques and functions, is to be a source of inspiration for companies and designers who try to innovate in a sustainable way. This tool available on the Internet (www.dodesign.be) leads to new surprising uses. Thanks to the support of REcentre, the database will include companies and design examples from the Euregio Meuse-Rhine Number of materials in the database: 54 Number of companies in the database: 4 companies/designers Available in Dutch and English In May 0 The third pillar: The pillar Education gave rise to numerous activities organised by REcentre. Entrepreneurship Network Education Sustainability at school The Euregio Meuse-Rhine has an exceptional number of schools and institutes of design on its territory which trains the designers of tomorrow. These future talents will have to offer to our companies and industries the indispensable creative advantage which will make the difference in an always more competitive world. To strengthen collaborations, facilitate exchanges of best practices and stimulate the intercultural knowledge, REcentre introduced and financed three times a partnership between schools around a project linked to the theme of sustainable design. Students from Design s Schools from the Euregio were asked to create an object around a different theme every year. To support them in this approach/initiative, REcentre organised workshops detailing the stakes and the opportunities of the selected themes. REcentre also worked together with experts in materials and favoured the creation of a real platform of exchange of good practices. These students projects show us not only successful examples of sustainable design, but they also prove that sustainable development can be fun!

13 Sustainability at school I 3 School Year Five schools from the Euregio (Ecole Supérieure des Arts Saint-Luc Liège-BE, Academie Beeldende Kunsten Maastricht- NL, Akademie Für Handswerkdesign, Gut Rosenberg Aachen- DE, Provinciale Hogeschool Limburg, Department Arts & Architecture-BE and Katholieke Hogeschool Limburg, Media & Design Academie Genk-BE) developed the theme of the sustainable design around 3 axes: Multifonctionality: creation of products which evolve with their user, offering multiple possibilities of application Water: these projects propose practical solutions to reduce the individual water consumption 80 kilometres around: the students gave a new interpretation to materials, techniques and craftsmanship available in a 80 km area around the Euregio Meuse-Rhine. The products created during this project were collected in a brochure, an exhibition during Cumulus 00 and were also exposed during the international Biennial of the design of Liège in October,

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15 Sustainability at school II 6 7 School Year 00-0 For this second edition, REcentre chose to co-operate with organizations on real cases. The 5 participating students, guided by experts, were asked to suggest concepts that could eventually be implemented by the organizations. 4 Les Ardentes: every year more than people attend this 4 day musical festival in Liège (BE). The students suggested sustainable solutions in the fields of energy, transport, waste management, the food (supply) and accommodation. Dingens Barometers: This company from Beverlo (BE) developed a new mercury free barometer. The students worked on how to launch this sustainable product on the market, and how to reposition the somewhat old-fashioned object barometer, as a beautiful contemporary object

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17 Sustainable Summer School August 0 85 participants from 8 countries Seven days of Sustainable Summer School with the Institute without Boundaries (Toronto, Canada) and Euregional faculties and international experts. The participants tackled three themes that live in cities of the Euregio Meuse-Rhine: water, food and public space. 33 During the class the participants made a day trip to the city that was linked to their case study: Maastricht, Hasselt, Genk or Liège. Guided by experts, they got insight in very particular problems of the region. Along the way, experts from all kinds of fields and nationalities advised the teams. Not to forget the beautiful castle Heerlijckyt (Geetbets, BE), surrounded by nature where they stayed during this seven day working session. Public Space (Genk and Liège): in Genk participants got the assignment to develop a public space which promotes social cohesion in an old, very multi-cultural mining neighborhood. For Liège, a solution was sought for Saint-Gilles, a neighborhood with lots of derelict and empty buildings. Food (Maastricht): alternative distribution possibilities for an urban farm were examined. Water (Hasselt): participants were challenged to find a solution for excess water in a former mining area. That water is currently discharged in the canal. 34

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20 Sustainability at school III School Year 0-0 Welcome to Saint-Gilles For this third edition, REcentre in collaboration with ID Campus has chosen to go deeper into one of the themes approached during the Summer School August 0 and to enlarge the number of participating schools. About 50 students took part to this project. REcentre challenges design students to tackle the versatile themes of social innovation and social design. Students focus on one specific social case: the neighborhood of Saint- Gilles in the city of Liège. Students collaborate with the inhabitants of Saint-Gilles in a participatory way, strengthening the social cohesion of the neighborhood, enhancing the responsibility of the citizens and facilitating the creation of a shared and positive sense of community, in order to create new social sustainable initiatives. The projects created for Welcome to St Gilles will be presented during Reciprocity design liège 0 (the new name of the Biennale of Design of Liège). Ecole Supérieure des Arts Saint-Luc Liège-BE Academie Beeldende Kunsten Maastricht-NL Akademie Für Handswerkdesign, Gut Rosenberg Aachen-DE Provinciale Hogeschool Limburg, Department Arts & Architecture-BE Katholieke Hogeschool Limburg, Media & Design Academie Genk-BE Design Academy Eindhoven-NL Ecole Nationale Supérieure des Arts Visuels de La Cambre Bruxelles-BE Ecole Supérieure des Arts Saint-Luc Tournai-BE 47

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22 40 4 On several occasions during the 4 years of activities, REcentre organized or took part in exhibitions in order to familiarize the general public with the notion of sustainable design. The following pages refer specifically to 3 exhibitions which were particularly striking: in Liège in 00, in Maastricht (NL) and in Milan (IT) in

23 New Times New Heroes Exhibition Milan -7 April Together with Z33, REcentre presented New Times, New Heroes during the Furniture fair in Milan (IT). New heroes of design such as Thomas Lommée, with the sustainable design Open Structures model, were exposed. On this occasion, REcentre also launched the Sustainable Summer School

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25 RE-action! Sustainability through social innovation Exhibition in Maastricht (NL) 7 July - 3 December REcentre presented several best practices from home and abroad, and compared these to eight projects from Maastricht and the region. The common factor is that it is not the industry that assumes the role of initiator, but individuals and communities that tend to give the impetus for sustainable change. For REcentre this led to the decision to emphasize the importance of social innovation as an agent for sustainability in the exhibition RE-action! 65 64

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27 Ecodesign, an asset for our companies Exhibition in Liège (BE) 4 October In the Ancienne Halle aux Viandes, a beautiful 6th century building in the heart of the city, REcentre organized an exhibition on ecodesign strategies. Displaying best practices from the Euregio and neighboring regions, describing the methods and thoughts that gave birth to the showcased projects and illustrating generated added value, the main goal of the exhibition was to make companies, designers and students aware of the many forms sustainability can take. In this way REcentre fully played its part of sharing knowledge and information to help local companies develop their own sustainable projects. A catalogue came along with this exhibition. 73 7

28 5 53 During four years of REcentre s activity, a multitude of projects have been initiated, among which some cannot be easily ranked among one or another category

29 Temporary park Maastricht (NL) November 0 July On the site of the former ceramics factories of the Royal Sphinx, REcentre, NAiM/Bureau Europa and Marres Projects are developing the so-called Sphinxpark in collaboration with the Municipality of Maastricht, the Province of Limburg and Area Development Group Belvédère. Until July st, 03, this fully enclosed and waste ground in the heart of Maastricht will be transformed into a temporary park through various projects. The Sphinxpark is a park where the future development of the city and the landscape are already taking shape. Examples are the need for urban agriculture, the effects of the population decline and the debate surrounding the redevelopment of this specific area. The contributions of the inhabitants from Maastricht form an essential part of this public project

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31 Pop-up Restaurant Maastricht (NL) 7 August 0-4 September REcentre focuses on pilot projects that centers around the theme of food as well as on the question of how small-scale initiatives can be an alternative to the current, non-sustainable, industrialized food production system. In collaboration with local partners, REcentre launched a pop-up restaurant that served food from local producers only. This initiative contributed to the communication around regional production and shorter food circuits with a more direct contact between consumer and producer Design formed an important link in this communication process. Through design, the story behind the produce can be told: where does the food on your plate come from, how far did it have to travel, why is this a local produce, etc. The restaurant is not only a communication tool but also a catalyst to inspire consumers, designers and other professionals from the food business to look differently at the local possibilities in terms of production, distribution and consumption

32 Design competition water carafe The campaign* drinkraantjeswater (drinktapwater) wanted to stimulate the inhabitants of Belgian Limburg to drink tap water instead of bottled water. A sustainable principle REcentre fully supports. REcentre selected 6 euregional designers for a closed contest to design a water carafe and provided them with the expertise to create the most durable design. The winning design, Hegge ID s carafe, has been produced by Berghoff Worldwide in a series of pieces and is commercialized at 0 euro/carafe. The carafe (750 ml) is made out of hotel porcelain with the looks of a water tower. The carafe will furthermore be used to spread the spirit of the drinkraantjeswater campaign in the hotel and catering industry. * The campaign was organized by Limburg.net, the province of Limburg, the Intercommunale Watermaatschappij (IWM), the Vlaamse Maatschappij voor Watervoorziening, and Bond Beter Leefmilieu

33 Lunch Bag Project 6 63 April-June 0 Following a competition, REcentre initiated the development of an object emblem which tends to stimulate the consumption of local and seasonal products. The idea is to demonstrate that taking its own lunch at work can become not only a healthier and more sustainable habit, but also often less expensive than to buy a snack or a sandwich every day Lunch bags were made in plastic cover (which were intended for the destruction), with local producers active in social economy. TwoDesigners et DesignPoint agencies developed this project which combine at the same time an environmental, social, functional and aesthetic concern while carrying a message for a better and more local consumption. The distribution of the Lunch-bags takes place in Euregio Meuse-Rhin, especially in collaboration with the Federation for Tourism of the Province of Liège and with the Euregional project SMAAK. 90

34 Entomofaag Project Agriculture is one of the pillars of the new tribal society. Atelier Van Lieshout develops a series of farms of which the Insect Farm is one of the first. Insect Farm is one component of a labyrinth of various farms which focuses on insects as nutritious, cost-effective and low-impact foods. This Insect Farm is a futuristic high-tech farm for the future in which insects are grown, as a protein source, CO neutral solution to feed the ever-growing population. The farm consists of two parts, a farmhouse that serves as information centre and a production unit where the actual cultivation and processing of the insects can take place. This project is commissioned by REcentre (centre for sustainable design) and Z33- Art in open space. The two parts of the Insect Farm are to be transported by means of a trailer, and easy to install. By the division into two separate parts, the Insect Farm looks more like a farm settlement of insect breeders than as a separate farm. On each location the installation can be adjusted, in order to make the greatest visual impact and forcing visitors to think outside the box. Is it an idealistic high-tech farming community or an unhinged tribe? The Insect Farm connects with the theme of the exhibition Mind the System, Find the Gap commitionned by Z33 one of the partners of the REcentre project. 9 Insect Farm (0) Atelier Van Lieshout

35 And now? 67 REcentre has succeeded, through its four years of existence, in sustainably instilling creativity, talent and entrepreneurship in the whole Euregio Meuse-Rhine. And now? Please find some examples of initiatives, based on REcentre s work that will occur in the next few months The education pillar will be implemented in the program of RECIPROCITY design liège, the new name of the International Design Biennial in Liège (BE), in October 0: design schools from the Euregio collaborate to develop products or services on one specific topic. DODESIGN, project of Z33 (Hasselt, BE) is an intelligent database of materials and technics. Thanks to REcentre, this database is now available in English on the website and has been enlarged to the Euregio. A study will start in September 0 to see how to enlarge this project to Wallonia (BE). Thanks to REcentre, Wallonie Design has set a new department up, Wallonie Eco Design, with two people working in it, which the Walloon government is financing. The mission: to stimulate the use of ecodesign in the SME s, The Design Hub Limburg (the new design platform in Belgian Limburg) is developing a series of new services and wants to develop one of them focusing on sustainable services and products. The Sphinxpark in Maastricht (NL) will be opened until mid-03 and already generates initiatives that will last longer. The content and the Success Stories published on REcentre s website, will be integrated on each partner s website. The project Entomofaag (insect farming), developed by REcentre and Z33, will be presented to the Sphinxpark and we are looking for opportunities to make it come to Liège (BE). RECIPROCITY design liège (BE) will continue to reinforce collaborations with euregional designers for the next edition in 05,

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