About Estella

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Estella opened its doors in 2002 and soon became one of the most reputable baby & children's clothing & toy boutiques in the US. Based in New York, Estella has appeared in Vogue, Elle, NBC Today Show, Martha Stewart Living, Timeout NY, NY Times, Dailycandy.com and more, earning its reputation as a leader in designer baby clothes, toys & accessories. In 2014, Estella shifted its focus from unique toddler & baby clothes to its own line of organic baby toys, security blankets, nursery décor and our sumptuous bamboo layette collection for babies.