Pikachu and Link will be among the first characters coming to "amiibo."

Nintendo announced Friday that 12 characters will initially be part of its upcoming toy-game franchise set for release later this year. Besides the "Pokemon" and "Legend of Zelda" leading men, the starting line-up will include Mario, Princess Peach, Yoshi, Donkey Kong, Samus Aran, Kirby, Fox McCloud, Marth, the "Wii Fit" Trainer and the Villager from "Animal Crossing."

The figures in the "amiibo" toy-game line will each cost $12.99 and work in tandem with several of the Japanese gaming giant's upcoming titles, beginning with "Super Smash Bros."

Similar to Activision's "Skylanders" and "Disney Infinity," the characters' virtual histories will be stored on the plastic figures and transmitted through the Wii U GamePad, the controller for the Wii U console that features a touchscreen and NFC capabilities. Unlike the Activision Blizzard Inc. and Walt Disney Co. franchises, the "amiibo" figures will work with several games from different genres and won't be required to play the games.

"Our vision is to have these 'amiibo' figures be your playable friends that allow you to enhance the overall experience," Nintendo of America President Reggie Fils-Aime said in an interview.

Nintendo first unveiled "amiibo" at the Electronic Entertainment Expo in June. The company plans to release more figures over the next year and include "amiibo" functionality in future games, as well as compatibility with its handheld Nintendo 3DS system.

The Kyoto, Japan-based company is hoping the figurines will help boost its bottom line and sales of its beleaguered Wii U console, which has been on the rise since the May release of "Mario Kart 8." Despite the success of the latest installment in the cartoony Nintendo racing series, Wii U sales still trail behind the PlayStation 4 and Xbox One consoles from rivals Sony Corp. and Microsoft Corp.

Nintendo will be showing off upcoming games like "Super Smash Bros.," "Hyrule Warriors" and "Captain Toad: Treasure Tracker" at PAX Prime, a four-day celebration of gaming that kicks off Friday in Seattle.