Anne Alexander Named Editorial Director Of Rodale's Healthy Living Book Group

Pat Corpora, President, Rodale Book Division and Barbara Newton,
Vice President and Director of Publishing for Women's Health
magazines at Rodale, has announced the appointment of Anne
Alexander as Editorial Director of Rodale Books Healthy Living
Group. At the same time, Rodale unveiled the launch of a new
imprint Prevention Health Books.

Alexander, currently Vice President and Editor-in-Chief of
Prevention magazine, will continue to oversee the editorial
direction, design, and content of the magazine while adding
responsibility for the editorial direction of books in Rodale's
Healthy Living Group, including the new Prevention Health Books
imprint. The Healthy Living Group will publish approximately
35 titles in 2000. Under the new structure, Alexander will
continue reporting to Barbara Newton.

``This is another important step in achieving our goal of
expanding the Prevention brand domestically and internationally,''
said Newton. ``With a new Prevention television show slated to
begin airing this spring on Fox, the launch of `Prevention En
Espanol,' and a Web site in association with women.com, we
believe Anne is the right person to champion the Prevention
brand across all channels.''

Alexander joined Prevention as Editor-in-Chief in 1997.
Alexander is a regular guest on NBC News' Today - Weekend
Edition and Later Today, where each month she tackles
important health issue. Alexander
authored her first book, Win The Fat War, in February 2000
and has written on health and fitness for numerous publications,
including The New York Times.

Prior to joining Rodale, Alexander served as editor-in-chief of
Natural Health magazine from 1995 to 1997, where she oversaw
editorial content for both the magazine and the book publishing
program. From 1994 to 1995, Alexander served as senior editor
at Walking magazine and was an associate editor at Self from
1992 to 1994. She began her career in publishing as an
associate editor at Vogue in 1991.