Pan-American Life Insurance Group (PALIG) announced that it has acquired Hola Doctor Inc. (HolaDoctor). The acquisition is a significant strategic initiative by PALIG that both expands its presence in the U.S. Hispanic market and strengthens its position as a healthcare leader in Latin America.

A wide-ranging public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found surprising and insightful consumer sentiments about how people are responding to healthcare marketing messages.

Men represent 2 out of 5 of the more than 40 million unpaid family caregivers in the U.S., but very few reach out for support. To help male caregivers get the tools and resources they need to take care of themselves and their adult loved ones, AARP and the Ad Council are refreshing their Caregiver Assistance campaign.

Nontraditional players have recognized the tremendous opportunity that lies in the healthcare space, and are innovating with or without pharma partners to solve many of the healthcare issues that patients are dealing with. Companies such as Apple, Google, General Electric, Samsung, Microsoft, and IBM are flooding the healthcare market with innovative approaches to medicine.

A decade after the emergence of smartphones, Facebook and Twitter, more than four out of five adults in the U.S. (86 percent) report that they constantly or often check their email, texts and social media accounts, according to part two of the American Psychological Association's (APA) report Stress in America™: This attachment to devices and the constant use of technology is associated with higher stress levels for these Americans.

Customers are demanding we satisfy their information needs as they manage and curate their own content. We have dubbed the shift to delivering messages to physicians and patients within an appropriate context, theAudience Economy.

Despite the proliferation of health and wellness information online and in real life, according to the National Center for Education Statistics, only 12% of the U.S. adult population is “health literate.”

Healthcare marketing is not automobile marketing but there is something we can learn from the Ram campaign. How can we create campaigns that go beyond the ephemerally provocative, to those that create legacy? How can we use our unique platform to do good?