APAC

BEHIND EVERY DATA POINT IS A PERSON

Views 13/08/2015

Over the last few months, the media industry has been caught up in a whirlwind of pitching. Throughout the many conversations, meetings and written responses, there has been a consistent topic on everyone’s mind: Data. But, why?

Doug RayGlobal President

When we talk about data, we are almost always referring to the bits of code created from digital connections. And with nearly 3.5 billion smartphones forecasted to ship in 2020 (BI Intelligence Estimates), the amount of available data will only continue to explode.

Most media professionals understand the role this kind of data plays in better identifying an audience, deriving insights, planning communications, optimizing performance, and evaluating success for future campaigns. However, that base understanding is just the start. There are also issues with data that are often not discussed.....read more on LinkedIn