Interactive brand or product comparison can save hours of walking and browising in big department stores or malls, where there are multiple brands presented, and the choice among them is a challenge even for the educated consumers. One of the main goals here is to communicate brand message clearly and effectivelly, along with external advertising and internal management of brand assets.

Product comparison is very useful in big stores where there isn’t enough shelf space for the whole inventory, or when the products are too big, heavy or technically complicated. Comparisons are good in home appliances stores or checking wall paint in interactive environment.