Why Breaking Media believes small can be beautiful

Digital publishing can look like an ecosystem where only the biggest can survive. But not everybody is doggedly chasing scale. In fact, some are even aspiring to be midsize: Just this week, Verge co-founder Joshua Topolsky announced he was creating The Outline, a new site designed to reach an audience of 10 million to 15 million, according to The Wall Street Journal.Read the full article

wsj.com - 2 readers - Joshua Topolsky, the former top digital editor for Bloomberg and a co-founder of The Verge, has raised $5 million to launch The Outline, a digital publication slated for this fall that will aim to build a mid-sized influential audience, covering power, culture and “the future.”