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Overcoming Stigma

Facing stigma is often a primary concern of people living with Alzheimer's and their care partners. Those with the disease report being misunderstood because of the myths and misconceptions others have about the disease.

Why we need to fight Alzheimer's stigma

Stigma is the use of negative labels to identify a person with a disability or illness. Stigma around Alzheimer's disease exists, in part, due to the lack of public awareness and understanding of the disease, preventing people from:

"If we're going to find a cure, and we’re going to get the research and support that we need behind us, we need to have people coming out and not be ashamed of their diagnosis."Joan U., person living with Alzheimer’s

Seeking medical treatment when symptoms are present

Receiving an early diagnosis or any diagnosis at all

Living the best quality of life possible while they are able to do so

Making plans for their future

Benefitting from available treatments

Developing a support system

Participating in clinical trials

Stigma and lack of awareness also impacts Alzheimer's disease research. The government funds Alzheimer's research at lower rates than other diseases, even when the cost of caring for Alzheimer's disease is significantly higher.

Don't be discouraged.
Denial of the disease by others is not a reflection of you. If people think that Alzheimer's disease is normal aging, see it as an education opportunity.
Tips for helping family and friends.

Be a part of the solution.
As an individual living with the disease, yours is the most powerful voice to help raise awareness, end stigma and advocate for more Alzheimer’s support and research.
Learn how you can take action in the fight against Alzheimer’s.