You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

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Your employees are one of your brand’s greatest assets. Their morale, spirit and willingness to engage the public on your behalf affects your bottom line as much as any other department. When your brand can clean up, consolidate and focus it’s outward social activity, it sets the foundation for employee advocacy and engagement programs to flourish. Ask your employees to advocate for you, but when they do, make sure they’re doing it out of pride and not out of pity.

We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?

What’s up with our social? Whether someone is asking you that question, or you’re asking yourself, here are a couple things to consider before you start making excuses or assumptions about why your community is to blame and not you. The first thing you need to do is admit defeat. Acknowledge that you need to change.

Unclaimed ratings and review site properties are a lot like high school gossip. There's talk about you behind your back. Some of it could be complimentary and positive, based on facts or first hand experiences. But the majority? Let's be honest here, it's the result of people who have an axe to grind.

Adapt and survive. If Facebook says organic reach will decline and relevant content will be even more valuable, it’s time to take a long hard look at your content strategy. Optimizing your content to fit the wants and needs of your visitors will be more crucial than ever.