Amazon plans to ban Apple and Google video streaming devices

Amazon sent an email to its marketplace sellers declaring that on October 29, it will stop allowing new listings for Apple or Google video streaming products, like Chromecast or the new Apple TV, because they don't work well with Amazon's own video streaming service, Prime Video.

It will also take down old listings.

The move ratchets up the growing competition between Amazon, Google and Apple.

Other popular video streaming hardware that does "interact well" with Prime Video, like Roku and the Playstation, will still be sold on Amazon.

"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the email, according to Bloomberg. "It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."