Stats on market revenues and growth trends derive from all available data on the ethnic HBC marketplace, be they quantitative or qualitative; that is, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.

Analysis of consumers' purchase and use of ethnic HBC is based on quarterly surveys by Experian Simmons (formerly Simmons Market Research Bureau, Inc.

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In any case, ethnic identity, whatever its forms, does not have its roots in unchanging race or immutable tradition, and is inseparable from change and its historical and literary invention.

Kazal pays special attention to Philadelpia's diverse German neighborhoods, which are characterized by different ethnic densities, religious, class and generational concentrations, and group interactions.

German leadership lost its message and audience as hyphenated Americans were no longer welcome in the nation of hundred-percent loyalty: "What began as a suspicion of German Philadelphians as potential spies and saboteurs," Kazal commented, "mushroomed into an assault on any German ethnic expression,"--and this assault spread from east coast to west, from city to town and village throughout the nation.

Because the 1965 immigration reform legislation so changed the ethnic composition of the majority of newcomers, the tendency has been to focus exclusively on these primarily Latin American, Asian and Caribbean flows while the experience of new waves of "old" immigrant groups, such as the Italians, Portuguese and Greeks, are typically overlooked.

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