Ngā Matapakinga | Discussion

In this article, Humans not Users (originally shared by @Karl.Summerfield), author, Johannes Ippen talks about UX - designing digital products for the user experience. He goes one step further to say, when designing software, apps, digital products etc let's not think in terms of users, we need to think about humans and their wants/needs.

He talks about using an empathy design approach and a purpose map (wants, needs, desires, aspirations) in terms of recognising human experience/needs in relation to the products we make, using the following to help guide the process. IE:

Why am I using the product?

Why am I not using an alternative product?

How does the product integrate into my everyday flow?

How does the product make me feel?

How does it help me become a better version of myself?

Using a design thinking model, what other kinds of guiding questions could help students when creating digital interfaces/products? What about users with accessibility challenges or different cultural backgrounds/language?

It reiterates the importance of the "empathise" step. In creativity terms, it's more important to understand your audience, and really dig into how they feel and see the world than to focus on the details of the problem you're trying to solve.

- By Karl Summerfield

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It reiterates the importance of the "empathise" step. In creativity terms, it's more important to understand your audience, and really dig into how they feel and see the world than to focus on the details of the problem you're trying to solve.

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