Garant Såklart

Garant is one of Axfood’s (Willys and Hemköp) private brands. They have over the past year undergone a redesign and line extension. One of the new line of products is Garant Såklart, a series of eco friendly detergents, soaps and body lotions. Garant Såklarts packaging is designed by Bas Brand Identity who has created a lovely font heavy design that stands out and doesn’t look like a classic, boring eco brand.

A month before Christmas and I’m already planning what to put on my julbord. Pickled herring is must but the question is to make it myself or go for Garant’s new wonderful packaged line of herrings. The packaging was designed by Bas Brand Identity and don’t you just love herrings in small colorful shirts?!