One of the designers who made it happen

How Underdog Media started their banner ad journey

Who are you known as?

Underdog Media

What industry do you think your business is most related to?

Internet

Tell us a bit about who you are and the people you reach

Underdog is an online advertising network Combining technology, creativity, and distribution to drive performance via Real Time Marketing is what Underdog Media is all about.
We are laser focused on leveraging our deep domain expertise to build a highly successful performance based media company. We believe that brand advertising and direct response can be served via the intelligent use of messaging and technology to reach the right consumer in the right environment, at the right phase of their relationship with a marketers brand, products and services.
The explosion of digital advertising continues to call for innovative solutions and while technology is at the forefront of enabling those opportunities, the essence of what we do is advertising.

What inspires you and how do you envision the design for your business?

We're running an ad campaign for a client that needs new creative. The client submitted their own creative, but it's not very professional looking. This is for an auto dealership in Montgomery, AL. It's also a cost-per-click campaign so it should have some animation that will boost CTR. Posting screenshots of what they have submitted. Some of the messaging isn't bad, in fact some of it is very cute, but in order for this campaign to be successful we need to drive more qualified visitors to their site. We are willing to invest in getting the right look since that can open up budget for more dealerships down the road. I need a good creative partner, though!