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TOMORROW/BOKRA: one voice for a better tomorrow

November 12, 2011

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Remember the amazing song “We are the World” produced by Quincy Jones about 26 years ago? I wasn’t born and I am not sure about your age but this is one of the productions that knows no age, the song generated over $63 million dollars to help ease suffering in Africa and a contemprorary version of the song was released last year to help the victims of Haiti selling over 267,000 downloads in three days and receiving over 82 Million hits on YouTube to date.

Jones, a legendary music producer has collaborated to bring together the Tomorrow/Bokra Single, which is now available on YouTube and has 122,313 views and counting since its release last night. The songs which involves 24 leading Arab Artists from across the Middle East and North Africa singing with one voice for a better tomorrow, aims to unit all Arab countries with this charity music which supports the United Nations World Food Programme, and creates a bridge between the western world and the youth to build awareness, communnication and solicite funds to finance education programs in Music, Arts & Humanities for children across the Middle East and North Africa, at a crucial time in the region’s history.

“Tomorrow (A Better You, Better Me)” was originally recorded by Tevin Campbell for Jones’ Grammy Award-winning 1989 Record of the Year Back on the Block and written by Siedah Garret. Jones chose the song for this project because its message suits this special moment in the history of the Middle East and North Africa.

The track which was launched yesterday 11.11.11 was released on this date to highlight the oneness of the song in hopes that it becomes a becon of solidarity for the region, a music viedo and documentary film will follow and is currently being directed by Malek Aggad (Son of Mustafa Al Aggad (Director of the Message).