Local classifieds on the Internet can’t be done?

….Craigslist will always win when it comes to local classified advertising, simply because Craig and Jim’s operation is big enough and popular enough and cheap enough that nobody else will ever be able to catch up. Local classified advertising on the Internet is Craigslist’s opportunity to lose, not any other company’s opportunity to win, because it can’t be done.

One of my clients is working on a classified ad strategy now for local traffic, and I wonder what the truth to this theory is. In my view, Craigslist works really well at the local level, but then there is all the money that local papers take in for classifieds, not to mention all the Nickel Ads and Auto Traders and IGA Shopper weeklies…