Thursday, October 3, 2013

The Good o'l Hockey Game!

Inspirit of the hockey season starting and it being my favorite sport, I decided to look at how many of the teams came out with new logos or revamped their jerseys for the upcoming season.

The first one I came across was the whole new identity of the Dallas Stars, this is the teams 3rd time doing this since being the Minnesota Northstars which later became the Dallas Stars. From what I noticed they tried to simplify the design even more while trying to recreate the Northstar logo at the same time. I think the reason for the change was to have a more recognizable logo that could relate to the city and its fans. This will also create a bigger meaning into the logo so when the players are wearing their jersey, they will have more pride and history with the team.

Further more many of the NHL teams have been changing their jerseys to be more simple and bold to create more pride and more connotation and denotation with the logo. This will create a large sense of symbolism and have a stronger brand essence with the team. So with a more meaningful logo more people may end up liking the team due to just how the organization operates, to the people who only like the team if they are winning. A good example of this is the Detroit Red Wings and the winged wheel. The wings wheel doesn't have much meaning to the City besides the spoked wheel to represent the motor city, but from the past years and the people who have worn the jersey created a deeper meaning or persona that comes with wearing the winged wheel, much like the old english D on the Detroit Tigers jerseys. So this design may be cleaner and more simple but it helps create a better brand and persona for the team itself. Below are a few more images of teams that changed their logos or jerseys, and lets enjoy the start of the new hockey season. Lets go wings!