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Monday, May 1, 2017

Once You Have Social Network Followers, Then What?

This is a short post, but one that’s important for anyone who is purposefully using social media. What I mean by ‘purposefully’ is using social media to promote and sell your services or products.

One of my email subscribers asked me about Staged. It’s a social media engagement service that gets you Twitter Followers. But, unless you have the budget, it can get expensive since there’s a monthly fee.

I’ll call the subscriber John Doe for this article.

The other part of John’s question was that although the service did get him a lot of Followers on Twitter, how could he monetize them?

The first thing I asked John was if the Followers the service got him were targeted. In other words, were those Twitter users interested in what he had to offer? Were they potential customers?

On my own social media marketing, I’m picky about who I Follow. I only Follow targeted users. I do this because I want potential leads / clients. I also want Followers who can add to the targeted conversation in my niche.

So what do you do with those Followers?Whether John gets Followers on his own or through a paid service, he still has to produce quality content that will lead those Followers back to his website. And, just as important, where ever he brings that traffic to must be monetized or optimized.

So, if John brings the website traffic to his blog posts, those posts must have a CTA (call-to-action). It might be a prompt to join his mailing list or to get a free consultation.

The same holds true for sales pages or product pages. If you’re bringing traffic to those pages, they must be effective enough to motivate the reader to take the desired action you want.

Bottom line, the size of your Followers isn’t as important as the quality of those Followers. It goes back to the blogging strategy of quality over quantity.