It is estimated that there are 18.43 million eCommerce users in South Africa, but what are these people’s online behaviours, expectations, and preferences? How can you tailor your e-commerce digital marketing, content marketing, social media marketing, and website design strategies to meet their unique needs and wants? We hope that the following statistics can help with that… Page Loading Speed Studies have found that slower page loading speeds, even those delayed by a mere second, can result in 7% fewer conversions. Reduce loading speeds (you should be aiming for a maximum loading time of three seconds) by paying close attention to the file size of the images you use in your website design. Less isn’t More It would seem that the number of landing pages you have on your website has a dramatic impact on the number of conversions you generate. Research has shown that companies with more than 40 landing pages saw 12 times more leads than companies with five or less. Mobile Matters When it comes to e-commerce, it is all about mobile marketing and ensuring that your website is 100% mobile-friendly. This year, mobile e-commerce sales are expected to make up more than 63.5% of all e-commerce sales. Streamline Your Checkout Process A complicated, long-winded checkout process results in the loss of copious amounts of business. For example, 35% of transactions are lost when websites require shoppers to create accounts before making a payment. Retargeting is Wise Worried that spending money on retargeting isn’t worth it? Relax. Our sources say that three out of four users notice retargeting ads and that people are 70% zamore likely to convert when retargeted with display ads. Need help with improving your digital marketing efforts and optimising your e-commerce website? WSI OMS is here to lend a hand. As leading specialists in content marketing, mobile marketing, social media marketing, website design, and website development, you can count on us to boost your online visibility and reputation in a flash. Contact us today to learn more. Please follow and like...

Let’s face it, Twitter and Instagram provide users with a lot of data and easy access to reach people. You can go on Twitter right now, type in any search phrase, any business or any company that you want to work with and find them. If you are a creator or an influencer that wants to work with Under Armour, for example, you can put these keywords in the search box on Twitter, click ‘People’, and see anyone who as “@Underarmour” in their bio. The same thing applies to Instagram. You can also run searches for hashtags to find people who are speaking about specific topics. If you are an SEO expert, you can type in #SEOhelp and see anyone who is talking about this particular topic, swoop in, and offer to help them out. That is the power of using Twitter and Instagram for search. Make Your Content Travel Further On Social Media Sites Going forward, make sure that as you are building content on these platforms, that you are also using these platforms as search engines. Creating content takes a lot of time. Not only do you have to research what you want to write about, but you have to draft content, proof it, upload it and distribute it. Make it travel even further by finding your tribe on Twitter and Instagram. http://www.wsioms.co.za/ WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money on social media. Please follow and like...

When it comes to digital marketing for e-commerce platforms, many people are focused on retargeting and a mix of inbound and outbound marketing efforts. Social media usually does not top the list of things that marketers should focus on, but a new infographic by Prima Software shows how valuable social media can be when used to market e-commerce websites. Here are some of the most interesting statistics from their research: 26% of consumers are likely to use Facebook to discover and buy new items online. With over 2 billion monthly active users, that is a huge target audience for you to tap into. 95% of online adults aged 18 to 34 are most likely to follow a brand via social networking. 75% of customers say they use social media as part of the buying process. In 2017, online retail sales were up 12,1%, on average year on year, and amounted to approximately 149 billion pounds. 55% of people make a purchase after social media discovery. If you have an e-commerce website but are not yet using social media marketing to engage with your target and drive sales, then you are missing on a huge market. Be sure to build brand awareness, reply to customer queries, create quirky videos, show merchandise pictures and drive engagement on these platforms. Need help with your digital marketing campaign? Then contact WSI OMS today. Please follow and like...

Black Friday is the biggest shopping holiday of the year. We look at why it is best suited for e-commerce and at its impact on e-commerce marketing. Traffic Boost on E-commerce Websites Popular e-commerce websites see a significant increase in traffic to their websites during the week leading up to this day. This can be further increased by creating content marketing specifically aimed at Black Friday deals, including promotions and emails related to sales. It is important that websites prepare a good digital marketing strategy for e-commerce marketing in preparation for the traffic leading up to this day. This will ensure that their websites are equipped to handle the increase in visitors. Expansion of Target Market Research has shown that over 50% of shoppers prefer to shop online on Black Friday. Buyers are likely to visit websites for the sole purpose of making quick purchases rather than spend a day at shopping malls. Black Friday marketing can, therefore, target existing users as well as bring new users to e-commerce websites. The increase in sales satisfaction on this day can bring in loyal customers that will visit the website for the rest of the year. Use of Social Media Social media is the best way to take advantage of marketing on Black Friday. Hashtags and link building strategies are put into place during the sale. This leads to an effective promotion of goods and services offered on websites. Not only can this boost sales and visitors to websites, but it will also help users to gain a more personal experience via their own social media accounts. Need help with your Black Friday e-commerce marketing and website design? Then contact WSI OMS today. Please follow and like...

Online marketing for ecommerce websites can be very complicated because there are so many different things that you can do. Here are a few tips that we recommend ecommerce sites focus on first: Use a good shopping cart Shopify, Woo commerce and Big Commerce are shopping carts that work very well. Not only do they seamlessly slot into website designs, but they are also great for SEO and paid search. These carts have everything you need to scale your business and you will also have the support team you need to back you up. SEO your product pages You need to spend time optimising your product pages for both SEO and design. Make sure that your products have descriptive titles (don’t list a product by a name that only you would recognise – opt for something that people would be searching for online). Do some keyword research to figure out what people are searching for and write a good product description as well. Professional product shots Product photography is very important. Hire a professional to take clear, smooth and high-quality images of all your products. If you can do a product video, this can also be massively valuable. Trust badges Include trust badges on your pages. If you offer fast shipping or free shipping, for example, this should be displayed in a way that grabs attention. Product reviews People want to know that other consumers have bought your product and that they are happy with it. Ask for reviews and include them underneath the product descriptions. Need help with your website design or digital marketing strategy? Then http://www.wsioms.co.za/contact-us contact WSI OMS today. Please follow and like...

Doesn’t it seem like Christmas and Black Friday is so far off? Luckily, digital marketers and business owners can take advantage of “Christmas in July”, which is a mid-year shopping frenzy that consumers are expecting. Whether you run an ecommerce website or you are selling a service, you need to make sure that your company is just as ready for Christmas in July this year: Know who’s buying South Africa’s ecommerce market is advanced and people are increasingly shopping online. Know who your customers are and how they will be searching for the products and services you have to offer. Make sure your website is responsive and mobile friendly so that people who are looking for Christmas in July sales can easily browse your website from any device they are using. Plan your content marketing How are people going to know what type of sales you are offering if you’re not writing and talking about it? Create a “Christmas in July” tab on your website listing all the products that will be on sale during July. Create blog posts, video clips, social media marketing posts and Instagram pictures of your sale so that you can make sure your message travels as far as possible. Doublecheck your inventory and distribution channels You need to prepare your business for the influx of orders and shipments. Make sure you have enough stock for all of the products that will be on promotion and make sure you are able to deliver the products to your customers within a short period of time. Do you need help with your Christmas in July digital marketing campaigns? Then contact WSI OMS today. Please follow and like...