Improve Your Advertising Strategy

Digital marketing and social media are constantly evolving, and your advertising strategy should do the same.

Try new things and don’t be afraid to embrace technology. Entrepreneur Scott Gerber has put together a list of proven digital advertising strategies in his Mashable article, “11 Digital Platforms and Tips to Improve Your Advertising Strategy.” Here are some of the top digital marketing tips to improve your advertising strategy:

Snapchat Geofilters

Snapchat is one of the biggest mobile social platforms in the world. They launched the geofilter option for advertisers last year, and the program is growing in popularity. Rather than a direct-response campaign, Snapchat geofilters build brand awareness and actively engage consumers.

Video Content

Psychographic Targeting

Tests have shown that video ads on YouTube and Facebook can yield a high ROI. Both platforms now feature sophisticated psychographic targeting options that allow you to reach more specific audiences. Creating videos specifically for advertising purposes and capitalizing on new targeting capabilities will provide a strong growth opportunity.

Facebook to Instagram Integration

You can now link your metric-rich Facebook campaigns straight to your Instagram account. Instagram ads were previously only available to major brands, but the feature is now widely accessible. Reuse images that have performed well on Facebook and advertise them on Instagram.

Influencer Advertising

Traditional banner advertising is impersonal. Instead, consider influencer advertising, which feels more like a friend advocating for a brand or product. Building structured campaigns with popular social media influencers can be a sound investment.

Looking to improve your advertising and digital marketing strategy? Parallel Interactive is a digital marketing agency, San Diego-based, with a team of experts to plug into your full-stack digital marketing strategy. Contact us to get started.

Parallel Interactive is a team of exceptional marketing, design, and technical professionals dedicated to helping our business partners succeed in the competitive marketplace. Parallel specializes in developing high impact, cost-effective marketing initiatives that deliver tangible, bottom line results.