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This tale "Losing Face" tells how firms have exploited social networks like Facebook or MySpace to make publicity for an audience as they have are a potential when marketing tools. In the text this aspect is clearly critisized as British Airways and Virgin Atlantic have discovered that networks are a source of damaging publicity.
On October 31st Virgin fired 13 of its cabin crew who had posted negative comments about the safety standards and some of the passengers in a Facebook pointing them as “smelly” or “annoying”
On the case of BA employees signed a policy that forbids them to post information about the firm online although this is not enough.