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Trade Show & Event Planning - Canada Market Research Report

Date Published: June 2018

On display: Higher corporate profit and new technology will promote industry growth

Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets. Over the past five years, corporate profit and disposable income have gradually risen, which enabled industry revenue to reach prerecessionary levels. During this period, growth has largely been propelled by expanding client marketing budgets as a result of a slight increase in corporate profit. Over the next five years, demand for industry services is expected to increase as clients expand their marketing budgets and corporate profit grows. In addition, the industry will benefit from rising disposable income among consumers, aiding attendance rates and industry revenue for shows and events...read more.

Industry Report - Industry SWOT Analysis Chapter

The Trade Show and Event Planning industry in Canada is in the mature phase of its life cycle. Industry revenue is expected to expand above that of the broader Canadian economy over the 10 years to 2023. IBISWorld estimates that the industry’s contribution to the overall economy, measured by industry value added, will increase at an annualized of 1.9%, compared with annualized GDP growth of 1.9% during the same 10-year period.Such expansion may be an indication of an industry in its growth stage; however, the services offered by the industry are widely accepted and understood by downstream markets. Fur...purchase to read more.

Additional Insights for the
Trade Show & Event Planning
Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Trade Show & Event Planning Industry are

Maintenance of excellent customer relations

Management of seasonal production

Effective cost controls

IBISWorld analysts also discuss how external factors such as Corporate profit and Per capita disposable income in the Trade Show & Event Planning industry impact industry performance..

This industry organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. It may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals.

“IBISWorld grants access to abundant information on industries which we have credit exposure in allowing for a quick and easy source for trends, key issues, risks, opportunities, competitive environment and overviews, all of which is updated frequently and presented in consistent formats.”

“Synovus... has incorporated the use of third-party trade and market data to gain insight into the performance and cash needs of its customers. For instance, it studies market reports from more than 700 industries by research company IBISWorld to better determine loan opportunities.”

“Just wanted to let you know that our students really love IBISWorld. I cannot tell you how many times it was the only place to pull up data on small industries and the Risk Rating is wonderful.”

- BB&T

- Synovus Financial Corporation

- Rice University

“Since TradingPartners started working with IBISWorld, we have been able to build upon our category knowledge providing a deeper dive into all the interrelated factors that affect each market, especially regarding global impacts to the US market.”

“IBISWorld is an extremely powerful resource for audit planning from a risk perspective (SAS 104-111), client closing interviews to demonstrate industry knowledge as a trusted advisor, and client prospecting for understanding the industry to help win new accounts.”

“The industry analysis available in IBISWorld has been a staple in our information resources for the past several years. The consistent reporting, from industry to industry, helps with our ability to compare industry performance and outlooks.”

- TradingPartners

- Rothstein Kass

- Applied Marketing

“We have utilized IBISWorld industry reports for several areas within our testing at [Client name withheld for privacy]. Whether it be the testing of goodwill/intangible revenue projections or testing the actual revenues for the current year, we have found IBISWorld to be of great use.”

“IBISWorld is a valuable resource for assisting us in current market trends in various client environments.”

“I like providing ‘best of’ professional service and your reports certainly help me do that.”

“IBISWorld grants access to abundant information on industries which we have credit exposure in allowing for a quick and easy source for trends, key issues, risks, opportunities, competitive environment and overviews, all of which is updated frequently and presented in consistent formats.”

- BB&T

“Synovus... has incorporated the use of third-party trade and market data to gain insight into the performance and cash needs of its customers. For instance, it studies market reports from more than 700 industries by research company IBISWorld to better determine loan opportunities.”

- Synovus Financial Corporation

“Just wanted to let you know that our students really love IBISWorld. I cannot tell you how many times it was the only place to pull up data on small industries and the Risk Rating is wonderful.”

- Rice University

“Since TradingPartners started working with IBISWorld, we have been able to build upon our category knowledge providing a deeper dive into all the interrelated factors that affect each market, especially regarding global impacts to the US market.”

- TradingPartners

“IBISWorld is an extremely powerful resource for audit planning from a risk perspective (SAS 104-111), client closing interviews to demonstrate industry knowledge as a trusted advisor, and client prospecting for understanding the industry to help win new accounts.”

- Rothstein Kass

“The industry analysis available in IBISWorld has been a staple in our information resources for the past several years. The consistent reporting, from industry to industry, helps with our ability to compare industry performance and outlooks.”

- Applied Marketing

“We have utilized IBISWorld industry reports for several areas within our testing at [Client name withheld for privacy]. Whether it be the testing of goodwill/intangible revenue projections or testing the actual revenues for the current year, we have found IBISWorld to be of great use.”

- Deloitte

“IBISWorld is a valuable resource for assisting us in current market trends in various client environments.”

- Marshall & Stevens

“I like providing ‘best of’ professional service and your reports certainly help me do that.”

IBISWorld’s Trade Show & Event Planning market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Includes the necessary information to perform SWOT, PEST and STEER analysis.

Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.

Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Trade Show & Event Planning market research report includes:

Historical data and analysis for the key drivers of this industry

A five-year forecast of the market and noted trends

Detailed research and segmentation for the main products and markets

An assessment of the competitive landscape and market shares for major companies

And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Trade Show & Event Planning, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.