Want to really differentiate your marketing program this year? Check out how Marcia Deem, CTSM recently won two big awards, MeetingsNet 2018 Changemakers award for Leaders, Innovators and Disruptors and the Exhibitor All Star Award and how it differentiated her marketing program in this latest interview. Each award included doing something truly disruptive in the trade show…

Are you in marketing and need to develop a plan for a maturing product? In this interview, Debbie Davis, Vice President of Global Marketing, provides a comprehensive blueprint of how to take a mature product and create a new marketing program that will enhance value, solve challenges and give sales reps new innovations to share…