Every once in a while, the human spirit is gripped by such intense passion
and commitment that it changes the course of history. Such was the case with
Kathleen Long and Lady Dowding, whose love and concern for animals altered the
course of cosmetic history forever. What began as the philosophy of one small
company eventually effected every major cosmetic house worldwide and set a new
standard for consumers and manufacturers alike. In 1963, Beauty Without Cruelty
was founded in England by the trustees of BWC Charitable Trust, an animal
welfare organization. Its goal was to manufacture and distribute natural, color
cosmetics that were NOT tested on animals (as was the norm) and did NOT contain
any animal ingredients. Today, Beauty Without Cruelty has a full line of
cruelty-free, vegetarian skin, body, and hair care products and a full line of
colour cosmetics to meet the needs of every woman.