Bidvest Foodservice launches new own brand ranges

With innovation at its heart, Bidvest Foodservice has today (20th January) unveiled the re-launch of its Own Brand portfolio. Consisting of four ranges – Essential Supplies, Everyday Favourites, Premium Selection, and Farmstead – the Own Brand collection offers improved product choice and an easy-to-shop solution for hospitality and foodservice operators looking for quality and variety.

Bidvest Foodservice has developed the brands to better position the range for customers, and reflect current and up-coming foodie movements, enabling its customers to continually update their offering with modern, on-trend dishes.

The four Own Brands include:

Essential Supplies is the non-food brand, providing all those supplies needed to ensure that everything runs smoothly behind the scenes. Offering first-class products at great value, the Essential Supplies range focuses on keeping kitchens clean so that the food can take centre stage.

Everyday Favourites has over 600 products and offers foodservice operators everything they need on a day-to-day basis, whether it’s simple elements for scratch cooking or ready prepared products. The range includes everyday ingredients such as plum tomatoes and baked beans, bakery items including sultana scones and maple pecan plaits, and main meals including vegetable lasagne and chilli con carne.

Premium Selection brings customers the finest quality food and ingredients. All of the products within this range are endorsed by the Craft Guild of Chefs, recognised for the quality, taste and ease of use, and these include premium bakery and desserts, British ready-made meals, and high-quality burgers and sausages.

Farmstead is Bidvest Foodservice’s fresh meat brand which offers a broad range of meats, typically found in a butchers. Farmstead is all about quality, consistency, trust and value, and gives foodservice operators reassurance that they are buying from a trusted brand that doesn’t compromise on standards which are most important when it comes to sourcing produce.

Holly Marrero Easson, Bidvest Foodservice Own Brand Manager, comments on the launch: “We’ve re-launched the portfolio to make it easier for operators to shop with us. As part of this, we’ve also created a new non-food brand and a new premium brand, allowing customers to find what they are looking for more quickly and simply, as well as being able to offer a wider variety of products which match individual establishment needs.

“The Own Brand portfolio has been developed with the foodie nature of the sector in mind, offering modern and fresh products. For example, there are world food inspired products as well as British products, providing customers on-trend and versatile menu options.

“New product development is an important element of our strategy for Own Brand to ensure we continually offer customers great quality food that’s up-to-date. Our Category Teams are working hard to launch new products every month – for example, our Everyday Favourites Popcorn Shrimp which is perfect for buffets and sharing platters. By listening and responding to our customers and industry trends, we have developed four Own Brand ranges which offer quality you can trust at prices the sector will love.”

In addition to the above four brands, the Bidvest Foodservice Catering Supplies range and ViVAS – a wine offering provided in partnership with specialist drinks supplier Bibendum – are also available as part of the Bidvest Foodservice Brand portfolio.

The Catering Supplies range has over 1,300 products, including both light and heavy catering equipment. Foodservice and hospitality operators can shop the Catering Supplies collection to find everything they will need to set up a kitchen, from staff uniforms and warewashers, to utensils, tableware, crockery, grills and refrigerating systems.

ViVAS was created to deliver a complete drinks solution for customers. The Bidvest Foodservice team of experts are on hand to help operators compile an exciting range of wines to match business’ individual demographics, and can also run wine training and advice on merchandising. The aim of ViVAS is to provide customers with a flexible and convenient service that helps to maximise the potential of business’ drinks offering.

All packaging across the Own Brand portfolio has also been refreshed with a modern, customer-friendly design. This includes large illustrations to show what is inside the case, clear product information, as well as useful logos such as five-a-day, MSC, free-range and a chilled rating.