Why responding to RFPs might not be for you

Requests for Proposals aren't for everyone. Some companies simply don't need them in order to acquire new clients and new business. It makes complete sense; why enter yourself into a competition against other companies, spending tens or hundreds of non-billable hours creating proposals, only to lose more proposals than you win?

We can certainly think of some methods to land new business that are less painful on the ego and lots more fun:

Invite potential clients to rounds of golf and free drinks

Hire junior sales members on commission only to make cold calls

Throw elaborate holiday parties with open bars

Sponsor networking events for large Chambers of Commerce

Place advertising in major industry journals, newspapers, and tv stations is major markets

With these sales resources and strategies in mind it's a wonder that any medium or large agency would ever consider responding to a RFP as there's simply no reason to dedicate the time and effort necessary to winning it, let alone give up any of these more fun and exciting methods of landing business. If you have access to all of the above resources for developing new business opportunities we wholeheartedly encourage you to skip the RFP process.

Really.

Don't even consider it.

If you get a RFP in the mail your best course of action is to set up a mail filter to immediately delete it or return it to the sender with a note that you're not interested. Don't think twice about this decision, let alone write gripes on your blog decrying the whole RFP process. With such better sales strategies and techniques at your disposal, RFPs are for suckers; let the suckers waste their time and efforts on them while you're finishing the back-9 with a potential client.