“The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it in marketing decisions.

If your small business exhibits at trade shows or conferences, you know both the importance — and the difficulty — of generating substantial traffic from attendees. To bring more people to your booth, try one or more of these tactics.

Posting valuable information on your company’s website or blog is a lot like leaving store merchandise out on the sidewalk. It might be good for attracting interest, but the free public access makes your inventory — or, in this case, your intellectual prop…

So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways to engage prospects and customers, disseminate information, manage your reputation, and st…