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Tag Archives: Blocks

Recently, the Informatica Marketplace reached a major milestone: we exceeded 1,000 Blocks (Apps). Looking back to three years ago when we started with 70 Blocks from a handful of partners, it’s an amazing achievement to have reached this volume of solutions in such a short time. For me, it speaks to the tremendous value that the Marketplace brings not only to our customers who download more than 10,000 Blocks per month, but also to our partners who have found in the Marketplace a viable route to market and a great awareness and monetization vehicle for their solutions.

One of the most exciting things about reaching the 1K Block milestone is not just the amount of companies that are on the Marketplace, but the amount of solutions that have been contributed from our developer community. Blocks such as Autotype Excel Macro, Execute Workflow, and iExportNormalizer are all solutions that Informatica developers have built because it helps them in their daily activities, and through the Marketplace they have found a way to share these valuable assets with the community. In fact, over half of our solutions are free to use, which is a ringing endorsement of the power of the community and a great way to try out any number of useful solutions at no risk. By leveraging enabling technologies such as Informatica’s Cloud Platform as a Service, developers can create and share solutions more quickly and easily than ever before.

Overall, it has been an exciting ride as the Marketplace has rocketed to 1,000 Blocks in under three years, and I look forward to what the next three years has in store!

At Informatica World 2010 in Washington, D.C., we had several key announcements for the Informatica Marketplace. There was such a high degree of interest at the event that our booth at the Partner Pavillion was stacked three-deep with people trying to get more information.

Why so much interest? Developers understood the value. They saw the opportunity to be the “hero” in their organization. They saw three key benefits: