EB’s automotive software is used many different applications including instrument panels.

LAS VEGAS – Elektrobit (EB) used the 2013 International Consumer Electronics Show (CES) to showcase its next generation automotive software solutions ranging from navigation systems to Human Machine Interface (HMI).

EB may not be a company you have heard of, but they are a developer of cutting-edge embedded technology solutions for the automotive and wireless industries.

The company says the auto and consumer electronics industries face three important challenges: the quick and cost effective development of in-vehicle infotainment solutions, better and safer integration of consumer mobile devices into the car, and engineering in-car systems that can be easily upgraded over time, to evolve with the future demands and devices of customers.

The evolution of in-car technology and the challenges facing the auto industry give EB and its partners an opportunity to push the boundaries infotainment and bridge the gaps between consumer electronic devices and vehicles to create unique experiences for the drivers and passengers.

At CES, the company teamed up with some of its partners to showcase innovative navigation, HMI and driver assistance solutions that help consumers transform their daily commutes, while staying connected to people, information and digital entertainment they want.

In the auto industry’s vision for the “Connected Car,” EB’s role is to provide automakers and suppliers with standardized software solutions they can use to speed delivery of reliable, more affordable and more connected systems.

EB’s speech and HMI technology keeps drivers focused on the road by allowing them use their voice to interact with their cars, such as in vehicles with the EB technology based GM MyLink.

The EB-powered, voice-controlled connected navigation system in the new Audi A3 allows drivers to use 3D maps technologies to find points of interest and get turn-by-turn directions. The ability to connect the car to online Web services allows drivers to access information such as traffic updates, headlines and the nearest and cheapest gas, remote diagnostics and infotainment system upgrades.

For more information about how EB is changing the way consumers interact with their vehicles through smart HMI, navigation and driver assistance, visit automotive.elektrobit.com.