Topic: Surface

There's something about Apple that makes people lose their minds, particularly people who are journalists. The most likely explanation is that putting "Apple" in a headline is currently the most irresistible clickbait known to mankind. That, and there's no time for fact checking or any sort of basic research in today's BuzzFeed world of made up garbage.

While it was Apple who for years targeted Windows switchers to the Mac platform, the tables have turned as now Microsoft is now the underdog, focusing its efforts on trying to win over MacBook users with its Surface Pro hybrid computers.

Though Steve Ballmer is no longer CEO of Microsoft or even on its board of directors, he's still fiercely loyal to the company he led, which is why he will have his basketball team, Los Angeles Clippers, ditch their use of Apple's iPad.

In a trade-in program launched on Monday, Microsoft is again luring Apple device owners to make the switch to Windows by offering Surface Pro 3 buyers up to $650 in store credit for certain MacBook Air models.

References to a "Surface Mini" discovered in the user manual for Microsoft's latest tablet foray suggest that the software giant scrapped or delayed the long-rumored 8-inch variant -- which would have gone up against Apple's iPad mini -- at the last minute, opting to put all of their eggs in the larger basket.

In a presentation that frequently mentioned the iPad and MacBook Air, Microsoft on Tuesday unveiled the Surface Pro 3, a device it hopes will contend with both Apple's popular tablets and thin-and-light notebooks with one converged device that will start at $799.

From the constant harping about the supposed "failure" of Apple's iPhone 5c, you'd think the phone is selling poorly. The reality is that middle tier model, while dramatically less popular than Apple's top of the line iPhone 5s, still managed to outsell every Blackberry, every Windows Phone and every Android flagship in the winter quarter, including Samsung's Galaxy S4.

Rather than correcting its Surface billboards with Excel math errors, Microsoft appears to be pleading with the public to take Windows 8.1 seriously in a new ad headlined: "Honestly, it works for work."

Microsoft's former chief technology officer Nathan Myhrvold loves both science and food, a combination that resulted in Modernist Cuisine, a six volume foodie encyclopedia that's now available in a digital form exclusively as an iPad app.

Less than a month after a Microsoft PR executive dismissed Apple's Pages, Numbers and Keynote productivity software as "watered down imitation apps," the company has erected giant billboards depicting its own Excel failing to add seven numbers correctly on a Surface tablet.

While Apple unveiled its newest iPads on Tuesday, rival Microsoft attempted to steal some of its thunder in releasing its competing Surface 2 tablet, along with the new Type Cover 2 accessory. AppleInsider provides a first look at the tablet that will go head to head with Apple's iPad Air this holiday season.

Less than a month after it first went on sale, Apple's refreshed, moderately enhanced iPhone 5c has been targeted as possibly being a failure in scores of reports across a wide variety of major news outlets, even drawing comparisons to Microsoft's Surface flop. Can the company survive another 48 hours?

Microsoft's marketing coup in selling Delta Airlines its Surface 2 tablet for use as an Electronic Flight Bag in place of Apple's iPad created friction with the company's pilots, who "fought hard" against the deal.

Atlanta-based Delta Airlines will reportedly equip its pilots with Microsoft's Surface 2 tablet, rather than Apple's iPad, as the airline rolls out its electronic flight bag program in the coming years.

Though Microsoft has lost hundreds of millions of dollars on its Surface tablets, the company made it clear on Monday that it has no intention of backing away from the platform, going as far as to openly state plans are in place for future Surface tablets in the years to come.