According to Facebook, there are 1.18 billion daily active users who spend an average of 50 minutes per day on the site. That’s a lot of potential equity customers, but how can auto dealers effectively reach them? Use the customer contact info in the dealership’s data mining solution to hypertarget those in an equity position.

Once dealers have harnessed Facebook’s ability to target equity customers, they must create engaging ads that will drive clicks, and consequently, revenue. Check out our tips below:

Start targeting equity customers on social with DealActivator, powered by Dominion Dealer Solutions. Dealers have generated additional gross profits of $42K in 30 days thanks to DealActivator Social Ads. To learn more about DealActivator and Social Ads call 877.421.1040.