HANNOVER MEDICAL CENTER

Challenge

Hannover Medical Center required a modern logo and brand identity to match their vision of a future where healthcare improves with technological advances without losing its human touch.

Solution

A new logo and full brand guidelines were established. The new logo emphasized the relation between healthcare providers and patients via a highly expressive design symbolizing a doctor and patient holding hands.

Results

A modern & mature brand identity designed to carry Hannover Medical Center into a new age of advanced medical technology and innovation.