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About Us

Who We Are

b-glowing is the best in beauty: an essential edit of brands across skin care, makeup, body, hair care and more. We know the beauty world can be confusing, which is why we’re here as curators, consultants, and guides. When you shop with us, you shop in the knowledge that everything you buy is tried, true, and tested.

We believe beauty is a life-long journey. It’s not the pursuit of perfection—it’s an individual quest for self-expression. The products we provide help illuminate your true, inner self: strong, smart and beautiful.

Our mission is to help you glow with inner and outer radiance – to shine a spotlight on your AUTHENTIC BEAUTY.

We are b-glowing.

Curating Beauty Since 2004

Top 10 Reasons to Shop at b-glowing

1. Discover and browse 200+ brands in our curated collection

2. Happiness Guaranteed 30 day return policy

3. YOU choose 3 complimentary samples on every order

4. Exclusive gifts with purchase offers

5. Create a Wish List of discoveries to try and favorites to always keep on hand

6. Beauty Concierge gives you personal beauty recommendations

7. Enjoy the latest beauty news, tutorials, giveaways and new product notices by following our social networks

8. Smart shopping filters help you easily find what you’re looking for within each category