When it comes to trademark bullies, Apple is one of the more prolific muscle-flexers in the arena. For some time now, they've been known to be extremely aggressive over their trademarks. From the idea of having an apple in a company's logo, to the name of one's store for mobile applications, all the way to how you offer their products in your own company's contests, Apple defends their marks the way a jealous puppy defends a rawhide.

That's why, while we may agree that aggressive trademark enforcement is at times overblown and unnecessary, it's really rather fun to watch Apple have the trademark stick wrestled from their grips and get beaten over the head with it, such as when Mexico invalidates their use of the "iPhone" mark in commerce within their country. And just in time for Christmas, too! The following is a wonderful story about how a Mexican telecom company already had a mark for iFone, but even more interesting is the long history Apple has of arrogantly bullying everyone else over their attempt to validate the iPhone mark.