The line consists of jackets, crew neck sweaters, graphic T-shirts and hoodies-usually with social content or bold messages that corresponds to the brand concept. Clothing can be found throughout urban neighborhoods and consumers who are inspired by both pop culture and the social-political climate. Entertainers such as RZA, Ryan Grant of the Green Bay Packers,[citation needed]Erykah Badu, Malik Yoba and Charlie Murphy have been seen wearing the apparel.[5]