How businesses convince us we need to buy their products? I know. One of the many ways is to make their products more attractive via impressive prints with mind-boggling resolution, and these businesses have companies like Hasselblad to thank. The high-end camera maker has yet again pushes the boundary of what is possible in terms of resolution with the H6D-400c, a multi-shot camera that packs a cool 400 MP. That’s four-hundred-freaking-megapixel! Holy cow! The H6D-400c combines six exposures into one single image via sensor-shift technology to result in an image resolution of, wait for it… 23,200 x 17,400 pixels. What!?? Mind absolutely torn into bits and if your mind aren’t (blown), allow us to put it in perspective for you: with 23,200 by 17,400 pixels, you’d be getting a print of size measuring 77 by 58 inches (195.58 by 147.cm) at 300dpi. Continue reading Hasselblad’s Newest Shooter Captures 400 MP, Cost As Much As A Porsche→

DJI and Hasselblad, arguably the two biggest names in their respective fields, has come to together to offer the first joint aerial photography package comprising of Hasselblad’s aerial medium-format camera, A5D and DJI’s professional flying platform, M600. This is the first joint product since DJI’s acquisition of a minority stake in Hasselblad Group, so it is safe to say there might be more to come. Here’s what CEO of Hasselblad has to say about this first joint aerial package: Continue reading Hasselblad A5D Aerial Takes To The Sky With DJI M600 Aerial Imaging Drone→

Can’t get enough of actual space exploration memorabilia? Well, here’s another one that might appeal to camera collectors and Hasselblad fans alike: Hasselblad 500c, the first Hasselblad in space. Set to go under the hammer at an auction in Boston organized by RR Auction, this piece of the space exploration history also boast the first Carl Zeiss lens, the Planar 80mm f2.8 lens, in space and was fed with film magazine used to capture breathtaking images from space. The lot comprises of three parts: the camera body, the lens, as well as the film magazine. The camera with the Zeiss lens orbited the Earth with Wally Schirra on Mercury-Atlas 8, while the lens did its duty with both Schirra on Mercury-Atlas 8 and Gordon Cooper on Mercury-Atlas 9. The film magazine was used in a setup flown on the Mercury-Atlas 9 with late astronaut Gordon Cooper onboard. Continue reading This Beautifully Worn Hasselblad is the First Hasselblad in Space and it is Set to Hit the Auction Block→

this is no vintage camera like the moon camera, but the Hasselblad HV DSLR should be as desirable if luxury imaging devices are right up your alley. for folks who are on the same page as a particular royalty who preferred not to be seen in a ‘people’s car’, then we supposed, a Sony won’t be fitting to your opulent lifestyle either and hence, the Hasselblad HV DSLR might just be the luxe camera you have been looking for. the HV is essentially a ‘remake’ of Sony’s full-frame A99 DSLR and so naturally, it shares identical specifications with the A99, including a 24.3MP full-frame Exmor CMOS sensor, dual AF system with 19 sensors and 102 AF point system, “a new” AF range control function, advanced full HD 50p progressive video recording with continuous AF and pro-style audio, built-in GPS, OLED Tru-Finder electronic viewfinder, a tilt-able 3-inch TFT LCD display, and the list goes on. Continue reading Hasselblad HV DSLR→

own a piece of the history of space exploration and photography by getting your hands on the Hasselblad 500 ‘EL DATA CAMERA’ NASA. from the official title, the camera doesn’t seem like much, except perhaps for the acronym ‘NASA’ which may spark some curiosity. however, this is a significant camera in the history of mankind. not only it is a vintage from the golden era of Hasselblad, but it is the only camera that went to the moon and back. yes. you heard that right. this particular example, which is destined to go under the hammer at the WestLicht Photographica Auction on March 22, was part of the Apollo manned missions and was specially designed to be fitted to the front of an astronaut’s suit. Continue reading Hasselblad 500 ‘EL DATA CAMERA’ NASA→

megapixel is to camera like horsepower is to fine racing machine. that said, it is no surprise for Swedish camera maker Hasselblad and Ferrari to come together to collaborate on a special edition Hasselblad camera. and why shouldn’t they? after all, both marques share the same passion for performance and luxury albeit being in different arenas. and the result of this marriage is the Hasselblad H4D-40 Ferrari Edition you see here. this special edition Hasselblad H4D-40 40 megapixel shooter is permeated with luxury sports car maker, Ferrari’s iconic design sense. Continue reading Hasselblad H4D-40 Ferrari Edition→

if you need to shoot a photo that you will need to blow into a larger than life proportion, look no further. after much hiatus, the Hasselblad has finally unleashed its latest camera that’s capable of a mind-boggling 200 megapixels. yeah, it’s not a typo. at the first glance, the Hasselblad H4D-200MS has an uncanny resemblance to the older H4D-50MS but that’s just what the exterior tells you. it is what’s lies inside that’s going to blow your mind. oh ya, i already told you the 200MP capability, didn’t i? Continue reading Hasselblad monster 200 megapixel camera is finally available→

if you think there’s something odd about the camera featured here, you are right. what you see here is a real working 120-mm film pinhole camera made out of screen-printed corrugated cardboard – in a Hasselblad design. pretty sleek, eh? check out a couple of photos taken by this Hasselblad pinhole camera after the break. want one? this is the part where i get to say “there are something money can’t buy and this is one of them” but if you are patience enough, designer Kelly Angood will be putting a downloadable version that can printed on any home printer and made one using the print-out plus a few household items. the good thing is this downloadable version will take 35 mm film instead of the pricier 120 mm film. the download should be available at Kelly Angood website in a few weeks time.

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