In launching its Developer Network Web site, the Brew Mobile Platform
marketing team sought to reach two disparate audiences: developers
unfamiliar with Brew or programming in general who need an introduction
to the platform, and veteran developers ready to dive in and write
code. The team hired venTAJA to write content for both audiences,
including technical news articles for new developers, case
studies to spotlight successes, and What and Why descriptions
of new features and how developers can take advantage of them.