Kevin Kossowan, Edmonton food blogger, talks about why you should take the time to write a blog about your farm or business? There are a lot more reasons than you might think.

The point of blogging for Kevin, is branding. He says that the more you write about the topic that you know, such as farming, the more you are seen by the wider public as an expert in that area. This creates visibility and when you’re in the business of farming, visibility to the public is key.

Blogging gives you the ability to speak to consumers in your own words. For farmers this is very important and can help educate consumers about what life is really like on the farm and where their food comes from.