“We have been looking to upgrade our payments and back office software based on increasing numbers of active players. EveryMatrix was recently commended as White Label Partner of the Year and we already knew they had a solid reputation and business mindset from working together on the sportsbook business. So the choice was an easy one.” said Tower Gaming CMO Owen Walsh

“We are excited about welcoming Tower Gaming to our white label family. Utilising the open architecture of our GamMatrix gaming management platform Tower Gaming will be able to integrate preferred products from industry suppliers. For us it’s a sign of maturity of our platform that we can now after a few years of operation get large established operators with high transaction volumes onto our GamMatrix platform” said EveryMatrix CEO Ebbe Groes.

At the EGR 2011 Awards EveryMatrix received special commendation as White Label Partner of the Year. Judges again recognised the continuing progress made by the white label sports betting supplier over the last year, combining back-to-back awards for Sports Betting Rising Star this year and the Innovation in Sports Betting Software award the company won last year.