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To mark Mental Health Awareness Week (14-20 May) Marketing Week has been exploring what brands are doing to remove the stigma surrounding mental health and support healthier conversations for adults and children.

This could not be a better time for mental health to rise up the social agenda given suicide is the single biggest killer of men under 45. Issues around depression and anxiety affecting adults often start much younger, with half of all mental health problems manifesting themselves by the age of 14. Statistics from mental health charity Young Minds show that one in 10 children have a diagnosable mental health disorder.

As statistics show one in 10 children in the UK a have diagnosable mental health disorder, brands are helping kids improve their self-esteem, confidence and resilience in an increasingly digital world.

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Marriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy as it looks to align the more than 30 brands in its offering and get people considering one of its hotels more often.

Coming together for the first time last month, the School of Marketing’s ambassadors – known as the Founding 50 – outlined their initial plans to get young people fired up about pursuing a career in marketing.

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