All posts tagged Rachel Sterne

Mayor Michael Bloomberg and chief digital officer, Rachel Sterne, released a report outlining how New York City government can improve its use of digital media.

New York City is forming partnerships with a handful of social media companies — including Facebook and Twitter — as part of a new effort to keep up with the city’s increasingly tech-savvy residents, Mayor Michael Bloomberg said Monday.

At City Hall, the mayor and the city’s first chief digital officer, Rachel Sterne, released a report outlining how New York City government can improve its use of digital media. During the next three months, the city plans to unveil partnerships with Facebook, Twitter, check-in service Foursquare and Tumblr, a blogging platform. Read More »

Rachel Sterne, the newly appointed chief digital officer for New York City, has increased the privacy settings on her Facebook page.

Rachel Sterne, New York City’s first chief digital officer, was hired to improve the city’s online communications. But one day after the Bloomberg administration announced her appointment, the 27-year-old digital guru increased the privacy restrictions on her Facebook page — allowing her fellow New Yorkers less access to her online persona.

As of Monday, The Wall Street Journal — like the public at large — had access to Sterne’s Facebook “wall,” a place where friends can post messages for Sterne and others to see. The city’s new digital commander-in-chief posted news of her new job in the space, prompting a flurry of responses from other Facebook users.

As of midafternoon, friends on Ms. Sterne’s Facebook page heralded her appointment with the expected litany of online kudos, ranging from “Congrats!!” to “Awesome!!!” to “AMAZEBALLS!!!” But one friend seemed to have a political message for the mayor following the city’s widely criticized response to the December snowstorm. “P.S.,” the Facebook friend wrote after congratulating Ms. Sterne, “maybe while you’re there you can teach mike how to check accuweather.com?”

But by late Tuesday, a return visit to Sterne’s Facebook page revealed that wall access had been summarily denied. Ouch! For those who are not “friends” with Sterne via Facebook, no wall for you! Read More »