Letters, recalls, cards and most other forms of written communication are often taken for granted by both dentist and patients. Yet design and use of all written communication can play a significant role in practice promotion. In his second article Andy Lane has not only come up with some interesting ideas from his own practice, but has also highli...

Alison has looked into how to set up a system to follow up your patients on the telephone following a difficult extraction or extensive restoration. The secret is that it is easy if you follow a careful and well thought out system, such as the one described in this article.

The BDA has recently begun to take great strides forward in actually giving general practitioners what they want. You could say that the BDA has been taking notice of its own marketing advice by finding out what its customers want first and then looking at ways of providing it. This article by Mark Hargreaves is one example of this strategy, when L...

Many people find promoting their practice difficult at first, often not knowing how to start. The idea of advertising in the local newspaper or sending a letter to residents can seem alien to some people, yet there is no doubt that in an area where there are already several well-established practices a newcomer can often find the going very slow at...

There is no doubt that any improvement in practice efficiency should release valuable time for both the dentist and staff to enable them to look after patients. Computers are thus an obvious subject to include in Dentessence because they can improve efficiency. Yet so often all computers seem to do is increase work rather than decrease it. One prac...