Step 1: Get your UA code

Step 2: Create a Google Analytics Goal

Google Analytics Admin

Go to your Google Analytics admin tab (shown above) and find your Goals. You’ll want to create a new event based goal as shown in the picture below.

Google Analytics New Goal

Once you have created your new goal, it’s now time to fill out the event parameters to complete the conversion. In this example, we’re using the event category called Forms and event action called Submission (you’ll see later you can name these whatever you like).

Google Analytics Goal Creation

Step 3: Configure Gravity Forms Event Tracking Settings

Simply log into WordPress, go to Forms->Settings and find the Event Tracking tab.

Enter your UA code and hit Update Settings.

Step 4: Create a Feed

Gravity Forms Submission FeedGravity Forms Add Event Tracking Feed

Once you add a feed, you’ll be presented with a configurable list of options.

Gravity Forms Feed Settings

You can leave the defaults, or configure custom events. It doesn’t matter as long as they match your Google Analytics Goals.