1 Important Element to know about using Social Media

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By Julia Barrett

Social media is buzzword for every industry in 2018. To be honest, it has been for quite sometime but now we are really starting to see the importance of having it take off as it is starting to change the way individuals live and conduct business.

If you follow our blog, you probably already know we’ve had the social media discussion a few times. Quick refresher:

Anastasia has noted that social media is our world and Mike has pointed out that having social media makes it easy for potential customers to find you, which is great!

But, sometimes social media isn’t so great.

There are many social platforms: Facebook, Twitter, LinkedIn, Instagram, YouTube, Vimeo, Google+, SlideShare, Flickr, Snapchat, Pinterest. There are probably a few that I don’t even know.

The key element to having an effective social media presence is being “cool” to the people who you are specifically targeting.

If you’re coming off “uncool” or attracting the wrong crowd, it’s time to reevaluate your current social presence.

Being on Instagram is cool, you can follow whoever you want, see whatever you want and now are able to buy items off of Instagram! Wow, great.

But if you’re not bringing in leads from it and are unsure of what you should be posting, maybe Instagram isn’t a platform that is crucial to the success of your business.

Is more better? We live in a world today where there are multiple options available for us to choose from right at our fingertips on our smartphones. However, maybe it might not be great when it comes to different types of businesses; especially if you’re a small business and can’t keep up with all of the different platforms that you’re currently on.

Find one platform that is the best for targeting your right audience and make it really great. Wait - let's take one step back. It’s also important to focus on your website, so really you should be focusing on your website and maybe one or two social platforms. But not all of them!

Find the platform where you best fit in, work really hard on making the experience great instead of just “ok” or “average” for your user - it will pay off.

Make 2018 a successful year and focus on making your interactions with your prospects really count.