Anchors Awash

Sometimes when anchors go into the field to show their commitment to the audience they seem to forget that it isn’t about their glow or their presence. This is a pretty blunt MEMPHIS: IT’S ALL ABOUT DIANE SAWYER piece attacking ABC anchor Diane Sawyer for her presence as well as coverage of the Mississippi floods.
It’s a good reminder that the media is not the story – has never been the story – should never be the story.

With all the equipment involved – and the high financial stakes – remember this is May sweeps time – it is easy to forget the media is only and forever witnesses to history. Just the witness, not the story.

Do anchors add to the coverage? Or drain resources, no pun intended for the flood story? Do people in trauma ‘relate’ to anchors better than they respond to journeymen reporters with more connection to the territory?