Facebook Allowing Advertisers to Measure Ads Against TV Campaigns

PACEDm.comFacebook has recently announced that they will be providing advertisers with the option of comparing the effectiveness of a campaign with that of similar TV campaigns. This is used to determine how much an ad campaign will impact viewer’s awareness of the brand.

PACEDm.comIt brings a whole new meaning to the term ‘Booby Trap.’ Hackers from a group known as KovCoreG were able to infect ads that were displayed on PornHub, putting millions of visitors at risk. As one of the world’s largest pornography websites,

PACEDm.comTwitter has announced that they are testing 280 character Tweets with certain accounts. Twitter is perhaps best known for their 140-character limit, which has been in place since the beginning, which would make this update (if it occurs) one of the biggest since the company started.

PACEDm.comThe Domain Name System Security Extensions (DNSSEC) protocol was supposed to be made more secure by implementing a special cryptographic key known as KSK (Key Signing Key) into the core Internet DNS servers. The Internet Corporation for Assigned Names and Numbers (ICANN), however,

PACEDm.comNot that long ago, Facebook implemented the ‘stories’ feature. This feature is essentially a copy of the very popular stories options on Snapchat and Instagram. If you weren’t aware that stories even existed on Facebook, don’t worry, it seems you are in the majority. For whatever reason,

PACEDm.comAddictive Mobility is a popular mobile ad tech firm that focuses on digital audience buying platforms. Their services analyze huge numbers of mobile device interactions, and use that information to improve ad targeting, personalization, and other things to help boost conversion rates.

PACEDm.comIf you use videos to promote your business (and you absolutely should be), YouTube is going to be your #1 place for uploading them (though it shouldn’t be the only place). Just tossing your video up on this site, however, isn’t enough to get it seen.

PACEDm.comGetResponse is an email marketing company that serves about 350,000 customers around the world,with more than half of their sales volume coming from US customers. They are headquartered in Poland, and have grown to become one of the largest email marketing companies around.

PACEDm.comTrust is important in the marketing industry, yet it seems that the vast majority of marketers are more than happy to overlook this when it comes to Facebook. According to a recent survey conducted by Quartz, nearly 80% of people say that they don’t trust Facebook with their data.

PACEDm.comEarlier this week, a New York federal judge dismissed a highly-publicized Federal Trade Commission and New York Attorney General action against Quincy Bioscience, targeting claims regarding the jellyfish-protein supplement Prevagen.

PACEDm.comIf you’re a digital marketer of any sort, you know just how much ‘cart abandonment’ can cost you. Anything that can be done to get people to go through with purchasing the things they put in their cart is going to dramatically improve the overall profitability of a business.

On this episode of Driving with John Chow, I explain the importance of setting aside your own personal judgement and just give your customer what he wants, and not what you believes he wants. Enjoy video and please subscribe to my channel. Click Here To Download John Chow’s New eBook,

In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors.

Link building has always been an indispensable part of SEO strategy. Last year Backlinko analyzed over 1 million Google search results and found that backlinks impacted search engine rankings more than any other ranking factor. That gives you a better idea about the importance of backlinks:

Business directories are a massive marketing tool and you can use them to generate enormous amounts of leads quickly. Many people don’t know directories are a complete business on their own, generating thousands of dollars for the owners. However,

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If you’ve been following me on social media these last few weeks, you may have noticed that I am currently participating in a couple of creative challenges and I intend on seeing them through the rest of year.