An 8-step social media strategy

Here's a tool-agnostic approach to social media—illustrated by an infographic—that highlights the fact that strategy does not equal tactics. According to Mark Smiciklas, writing on the Social Media Explorer blog, although social media continues to thread its way into the fiber of organizations, many small-to-midsize companies still lag when it comes to the development and implementation of a social media strategy. Mark here offers an eight-step approach to solve that problem. READ MORE