Customized Marketing Strategy

NOT YOUR AVERAGE LISTING

The agents at Halter Associates Realty understand the importance of a customized marketing strategy in selling a home quickly and seamlessly, to the right buyer at the best terms. Why?

Before serving for 15 years as a broker and top-producing agent in Hudson Valley residential and commercial real estate, Lisa Halter, the founder of Halter Associates Realty, worked for more than two decades in digital marketing and graphic design, earning awards for campaigns in London and New York City — and she established Halter Associates to apply her skills and experience on behalf of local home sellers in Woodstock, Ulster County and throughout the Hudson Valley.

In addition to training her team in real estate marketing and advertising best practices, Lisa prioritizes the use of the latest digital technologies as part of each client’s unique marketing plan. The result: more award-winning campaigns.

No matter which of our top-producing agents you choose to employ, you’ll benefit from:

THE RIGHT PRICE

As a first step in developing your customized marketing strategy, we’ll conduct a comparative market analysis to pinpoint the appropriate range for your listing price, based on recent sales of similar homes, current availability, and what the market has rejected. A well-priced home can generate competing offers and drive up the final sale price.

THE PERFECT IMAGE

Before we design a flyer or write a property description, we’ll capture the look and feel of your home using the latest in photo and video technologies. We’ll shoot, process and expertly retouch high-quality wide-angle digital photos (and, sometimes, video and 3D renderings) of your home, inside and out, and then use them consistently across all the leading listing sites and all your digital marketing and advertising.

THE POWER OF WORDS

To accompany and enhance the visuals we produce, we’ll create compelling, descriptive marketing copy to drive home the story that will attract potential buyers.

THE PROMOTION OF YOUR HOME

From email flyers to online listings and from digital ads to social media posts, we’ll deliver unparalleled exposure, ensuring your home is expertly presented to potential buyers looking for unique Upstate New York properties, no matter where they are.

Our extensive outreach includes:

Featured listings on HalterAssociatesRealty.com, a search engine-optimized listing website designed for lead generation

Submission to all regional Multiple Listing Services (MLS)

Virtual Tours, featured on Youtube, Facebook, Trulia, and more

Printed client books, prepared to present to potential buyers and their agents

Just Listed postcards, mailed to a customized list of select property owners who may have friends in the market

Online listings on the number-one national real estate website Realtor.com, as well as every other site used by buyers today, including Trulia, Zillow, Homes.com, HomeFinder, Point2Homes, HotPads, FrontDoor, Cyberhomes, DotHomes, LandandFarm, and Real Estate Book

Promotion to major New York City brokers, including Corcoran and Brown Harris Stevens

Promotion to local brokers via email flyers, Broker open houses and County Caravans

THE RIGHT BUYER

We’ll make sure that any offer you receive to purchase your home comes from a pre-approved buyer so no time or opportunities are lost. Further, we’ll assist buyers in obtaining bank pre-approval.

THE SELLER SERVICE GUARANTEE

We stand by our motto: The Shortest Distance Between Listed and SOLD! We’re the number-one local, independent real estate brokerage in the area, and throughout the process we promise to monitor activity (or lack thereof), gather feedback from agents and buyers, provide you with periodic reviews, and adjust home pricing, staging and promotion accordingly.