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Research has shown that TV and digital advertising achieve better results together than individually. What some are calling the end of TV is just another evolution. Data-enabled linear TV is on the rise.

Nielsen is set to begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, participating TV and digital publisher clients can now capture incremental viewing of their content.

TVB Features

In the first week of preseason games, the Packers delivered a 22.6 hhld rating in Milwaukee, the Seahawks a 24.8 in Seattle-Tacoma, and the Saints a 30.5 in New Orleans. Our featured market this week is Knoxville, TN.

The percentage of households with wired cable dropped to 51.4%, as the percentage of broadcast only households rose to 13.2%. The percentage for homes with ADS rose to 30.3%.
Related:Local Interconnect Penetration

“An essential point to see is that local TV operators have a path to doubling their digital revenue growth simply by monetizing the audiences they already create on Facebook.” —Rick Ducey, Managing Director & Mark Fratrik, SVP, Chief Economist, BIA/Kelsey