October 01, 2012

USA Today’s (crazy?-)bold new logo

USA Today has rebranded with what’s almost the most minimal logo one can imagine: a pure blue circle. The press release states, “USA TODAY’s logo was redesigned to be as dynamic as the news itself. The logo will be a live infographic that can change with the news.” Armin Vit provides lots of details & perspective at Under Consideration. Here’s a taste of how the logo evolves: