Archives April 3, 2012

Referral programs are an inexpensive and scalable way to attract more customers to your business. In the right hands and in combination with the right product a referral program can even become its main engine of growth. But they are by no means a secret sauce that can be simply thrown in and suddenly make your traffic skyrocket. Nothing is, despite what countless marketing gurus tell us via their long copy websites.

Any successful referral program is a result of careful planning, design and iterative tuning. This post is the first in an upcoming series that will cover referral program ...