R+D Advertising Launches Campaign For Quincy Medical

Five black-and-white ads are appearing in The Boston Globe and other local newspapers. Each ad from the Boston agency profiles a different patient and physician at the Quincy, Mass., hospital.

Copy in one ad showing an elderly man reads, “You would go to the ends of the earth to get him great care. Luckily, you don’t have to.” Additional text describes the hospital’s cancer treatment facilities.

Quality of medical care, along with the hospital’s convenience for suburban residents, is stressed in the print series.