TUESDAY, JAN. 15
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT
Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.

FACULTYBrian Baker
Brian Baker is Vice President of HighMark TechSystems and spent 17 years as Creative Director for MC² Atlanta. He has been designing environments since 1995. Brian studied design at the world–renowned Center for Creative Studies in Detroit, and received his bachelor’s from Purdue. Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.

Not all graphics are created equal ... and neither
is their impact. Improve your knowledge of this
important subject and gain helpful insight. This
session covers the basics of graphic design and
production with a specific focus on trade shows and
events. Improve your show success and learn:

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Essentials of graphic production

•

How to control the process and manage your
internal customer

•

Basics of environmental graphics

•

Integrating your message

•

Budgetary impact and planning

•

Messaging hierarchy

•

Alternative graphic delivery mechanisms

1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.