Agile Plus UX? Madness!

As Agile teams struggle with how to address the user experience, they often look to models that tack UX activities on to their process. UX architects & designers spend time begging for a place at the
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As Agile teams struggle with how to address the user experience, they often look to models that tack UX activities on to their process. UX architects & designers spend time begging for a place at the Agile table, while developers & PMs & product owners scratch their heads, wondering what these weird folks are doing on their teams.

Yet rather than asking, "How do we tack UX onto Agile?" let's let’s ask, “Do we want to define projects with users in mind? If we do, then who should be responsible for that task?” This session looks at how user experience is taken into account in projects, why user requirements should lead project development, and how addressing UX provides key business value.