Why is Intercultural Communication Important to Know? Milton Bennett

Why is intercultural communication important to know?

Intercultural communication offers the ability to deal across cultures, which is increasingly important, as the world gets smaller. Getting smaller doesn’t mean the world is becoming identical, it means having more and more contact with people who are culturally different. Being able to deal with this cultural difference peacefully, never mind creatively and innovatively, is becoming a survival issue to thrive in a global world as a global leader.