Crowdsourcing Can Be Your Business Momentum Builder: Like Linden Lab and Virgin Mobile

Book Description

This Element is an excerpt from We Are
Smarter Than Me: How to Unleash the Power of Crowds in Your
Business (9780132244794) by Barry Libert and Jon
Spector. Available in print and digital formats.

How Virgin Mobile and other leading-edge
companies are driving new momentum through Internet
crowdsourcing.

GM has created a whole complex where you can
go to a drive-in theater or tune-up shop and, oh yes, check out the
Pontiac Solstice. At Dell’s factory, you can customize your
PC and have it shipped to your door. Reuters has set up a newsroom.
You can enjoy it all without moving an inch. You’re in Second
Life, the online virtual universe….