Kite-flying, like brand management, is exhilarating. Few remember the battles lost and won after a point; only how it feels when your kite is up in the clouds, among many others, adding colour to the skies, and you are the pilot on the ground, floating your (paper)boat

Tiwari was associated with Philips for nearly a decade. He joined the company in 2008 as Country Manager Marketing Communications and Media before taking over the role of Director Marketing, Indian Subcontinent - Brand, Communication & Digital, Philips India, in 2014