Ntl: Telewest calls review of digital business

AUTHOR(S)

Bannister, Larissa

PUB. DATE

July 2006

SOURCE

Campaign;7/7/2006, Issue 27, p5

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article reports that British cable giant ntl Telewest has decided to hold a review of its digital advertising account. The company is planning to provide a more strategic role to the Internet in its marketing plan. Seven agencies including the incumbent on ntl business, Soup, and Framfab, the incumbent on the Telewest business, are in talks with the company for the account. The account is expected to cover online advertising, e-mail and mobile marketing, Web site development and digital television.

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