This is a guest post written by my friend Rick Lipsett on how he created the logo’s of CIMA IT Solutions and Raul Colon’s Blog. This post was originally published on @ricklipsett’s blog.

In the past, we’ve brought you our creative process on logo creations, but since that post was done a long time after the project was over, it lacked information on how we go about creating Brand Identities for our clients. We knew we needed another shot at it and were thrilled, when it came knocking at our door.

Back in december, right after he established a connectionwith me through Twitter, Raúl Colon (@rj_c) approached me to create his corporate identity and personal blog identity as well. If you’ve read this blog before, you know how much we LOVE creating Brand Identities. Designing a logo is like creating a magic trick. We get to define visually someone and at the same time outperform whatever we’ve done in the past.

Since Raúl needed two logos, we didn’t want one to outshine the other. And since we try to out do ourselves on every project, we decided to create both identities at the same time. Some call us overachievers, that’s the best compliment we’ve ever had.

We are very happy to congratulate JitterJam and its CEO Ric Pratte (@ricpratte) on being chosen “Company to Watch” on ZDNet 2011 CRM Watch List.

We are re-sellers of Jitterjam a Social CRM software which facilitates improving your relationships with customers online by reducing many manual tasks in monitoring social media and other online resources.

We can wait till we can get more customers on board this great software so it can be a win situation for our clients, @cimapr, and our friends at @jitterjam.

Want to learn more about JitterJam feel free to contact us we can gladly schedule a Demo on how you can improve your Social Media Monitoring.

About JitterJam JitterJam is a web-based Social CRM system that helps businesses and brands Turn Conversations into Customers™. JitterJam combines social media monitoring, an intelligent contact database and a multi-channel digital marketing platform into a single, integrated system. Consumer-facing businesses, brands, agencies and consultants are using JitterJam to capture relevant conversations on the social web and turn them into lasting, trusted customer relationships with new opportunities for revenue growth.

Some time ago, my friend Joseph Garrahan told me that we should create a blog for our Digital Artists Collective: UNDOdigital. At the time I was somewhat unaware of the potential that Social Media had. I had a personal page in Facebook, and one in Myspace for UNDOdigital (which I almost never updated) but that was about it. I did not realize that Social Media could have such a positive impact (if managed well) on our Artists Collective.

Today, I can honestly say that social media works. After we created the blog, and posted a few articles, I was afraid that no one was reading. Our message was getting nowhere. The few that knew us were the only ones reading. I wanted to make sure more people knew what we were up to, so after much inner-battles, I opened up a Twitter account.

The rest came soon afterwards. As I write this, our Twitter @UNDODigital has 263 followers, our Facebook Page (Facebook.com/UNDOdigital) page shows 202 likes, plus the RSS followers of the blog (35), casual visitors, etc… I know that some of our Twitter followers also follow us on Facebook, but not all. Actually the majority of our Facebook fans are NOT on Twitter. This is without counting our YouTubefollowers or the people who have listened to our podcasts on Audiofarm(Audiofarm.org/UNDOdigital).

All this can be really overwhelming, I’m the first one to say it. It’s a full time job to keep up with all social media channels. I mean, not only do we add content to the blog, but we follow up through social media, email, word-of-mouth, etc…

By now, the usual person asks me: Is it worth it? What’s in it for you? Well, UNDOdigital is on its way to becoming Puerto Rico’s only/leading front for Digital Art. The more people we reach through our efforts, the closer that goal gets. Let’s say we wanted to invite people to one of our Art Shows. Normally, or rather, traditionally we would invest in some flyers and/or invitations. A catalog would also be on the works as well as many other print media to let people know of the event. We now, don’t have to kill a forest to let people know of us. Through our social sites, at the very least, 500 people (and counting) will know of it. Social media works by word-of-mouth, so you can be sure, many will re-tweet, re-send, forward, etc, etc…

Also if, say a few of our followers need to know something art-related, is more than likely that they will reach any of our 4 writers and start a conversation on the blog, or via any of the other social websites we participate in. This helps in posturing UNDOdigital as a knowledgeable community in our area of expertise: Art.

At first, we envisioned these efforts only to promote our shows. In the long run, we’ve seen how we can do more good, by promoting artists from our group and out of it, cultural/art related events, we share trends, give out wallpapers, talk about art topics, start discussions, interview artists, and so on. I guess you could say that we got in sync with what Social Media really is by accident, but we got there. We now, share like crazy.

Results. That is what you must be thinking now. Well internet is a very analytical medium. We, at UNDOdigital, know how many people have visited us, from where, which browser they use, which connection speed they use, how many links they clicked, which posts are they’re favorites, how many time our tweets have been clicked, and more. We have and know it all. This gives us complete control over what we achieve with these sites. Of course all of this is long term. After all, Social sites are like dating. And dating is a process.

About the Author

Rick Lipsett – http://www.ricklipsett.com is an Illustrator/Graphic Designer/Digital Artist. Co-Founder of UNDOdigital; Puertorican Digital Artists Community. Fan of blogs, social networks and Del Eses(http://myspace.com/deleses). You may find him on Twitter as: @ricklipsett.

We are more than happy to announce that we became Re-sellers of the @jitterjam Social CRM. We are very impressed with the shortcuts and results this tool has given us.

JitterJam Description

JitterJam combines email, social media and mobile engagement with an intelligent contact database to provide your business, brand or agency with a powerful and flexible integrated consumer engagement and marketing platform. Spark your social marketing efforts and drive measurable results in just 30 minutes a day.

Stepping You Through

the Social Marketing Process

JitterJam Home Screen - Click to Enlarge

JitterJam enables businesses to realize measurable return on social engagement. We step businesses through the social marketing process:

Listen. Find and retrieve relevant conversations on the Social Web and collect information on the people who are talking. Instantly identify the influencers.

Engage. Directly engage new and existing contacts in conversation through social, email and mobile channels.
Develop. Develop the social profiles of your contacts through automated and interaction-based processes. Develop relationships with your contacts from initial “light” touch to brand advocacy. Enable each individual to set the rules of engagement and cultivate a bond of trust between you and your customer.

Measure. See the results of all your efforts—results of each communication, buzz, sentiment, database growth, relationship growth, brand impressions, re-tweets and more. Easily download and share those results with others.