2. Session 1: Get Strategic: How leaders are growing their business on the modern web Session 2: Manage Right: Building state-of-the-art websites that look great on all devices Session 3: Attract the Masses: Content, SEO, and social media that drives traffic and engagement Session 4: Convert More: Driving sales by optimizing lead conversion and customer retention Session 5: Work Smarter: Measuring and maximizing results with intelligent analytics

3. If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. -Guy Kawaski

10. Attracting visitors is all about creating remarkable content. Remarkable content attracts links from other websites pointing to your website. Remarkable content is easily and quickly spread through social media - Twitter, Digg, Reddit and LinkedIn, among others. Remarkable content is the secret to ranking high in search engines year in and year out.

13. Blog Posts per Month new lead index Impact of blogging on new leads 0 200 400 600 800 1000 1200 1400 1600 1800 None 1 to 2 3 to 5 6 to 8 9 to 15 Over 15 B2B B2C Companies that blog 2-3 times a week get 5.5x more new leads than companies that dont Source: HubSpot 2013 Marketing Benchmarks report

14. Where to start? The best place to start is by reading other industry-related blogs, user forums or competitor websites. What do they say that interests you? What topics are they discussing? What information can you offer to help people?

15. What do great blogs offer? The ability to quickly post remarkable content. The ability to organize content by topic and offer additional resources to the reader. The ability for readers to engage with your business through commenting. The ability for readers to share your content with friends, family, bosses and co-workers. The ability to optimize your posts so that search engines can organize and rank them. The ability to incorporate responsive multimedia and design elements to provide a glossy look on all devices.

20. 44% of online shoppers begin by using a search engine. -Shopping and Personal Finance 70% of links users click on are organic, not paid. -Marketing Sherpa 60% of all organic clicks go to the top 3 search results. -Business2Community

22. of users admit to making judgements about a companys credibility based on their websites design.75% of a website users first impressions are design-related.94% of B2B customers search the web before making a purchase decision.85% -Stanford Web Credibility Research

26. Making a Great Impression on Any Device Build your sites theme using a responsive framework. rec: Twitter Bootstrap. Define breakpoints based on widths of popular screen sizes. phones (768px), desktops (>992px), large screens (>1200px) Brand like a publisher; create a style guide for key design elements. Define how page layouts and design elements work for or each breakpoint.

29. A site that converts well allows marketers to focus less on generating huge amounts of traffic. Conversion is the science of getting users to take action. Conversion is what increases leads, sales and retention. It is important to provide multiple ways for visitors to engage versus simply calling or buying something from your site (subscribing to newsletter, downloading an eBook, etc.).

33. Removing all navigation elements increases chance of form submittal. Landing Page Optimization Offer must be valuable enough for a person to share their personal information. Optimizing the number of form fields can significantly increase form submittals. Include a visual and a brief summary of the benefits of the offer.

34. CTA Examples

35. CTAs promoting eBooks get almost twice the click-through-rate as emails promoting webinars. Effective CTAs CTAs in contrasting colors to the website generate more clicks. Using matching action verbs on headlines and buttons is more effective than using different words. Matching CTA offers to the pages subject and visitor interest dramatically increases click through.

40. Install Google Analytics. Getting the Most From Analytics Use goals and valued events to measure all valuable activities. Tag users to track what key people are doing on your site. Use custom dimensions to track potentially meaningful page and visitor attributes.