Almost as important (but in no way as important) as the sport played in the Superbowl is what happens when the sport isn't being played: the half-time break.

It's home to entertainment. It's a time when twelve metric tons of hotdogs are consumed. It's a perfect opportunity to show a technology ad to hundreds of millions of people - and here are 10 of the best to date.

1. Apple: Macintosh "1984" (1984 Super bowl)

If there's one tech ad that has held iconic status for the last 20 years, it'll be this ad. A jab at the book 1984 as well as big brother blue (IBM), this ad brought the Macintosh into the minds of the masses. Even today, it's considered one of the best ads ever to hit the Superbowl.