"The Roads and Traffic Authority, NSW, Australia, has just launched an anti-speeding campaign aimed at young men, using the tagline, “Speeding. No one thinks big of you”. The 45 second TV ad, launched tonight, features a young man burning rubber on a city street, hoping to impress the girls. However they’re not impressed. Instead of thumbs up, they show limp pinkies, using their little fingers to indicate the size of the speeding guy’s appendage and intelligence!"

"The ‘Speeding. No one thinks big of you’ campaign takes a totally different approach. It offers young drivers an immediate consequence… speed and people will think poorly of you. It purposely talks to young guys in their language. The RTA’s aim is to make speeding socially unacceptable."