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Chrysler has long been known as the master of creating and marketing special-edition models, pulling from its rich history of heritage models, as well as collaborating with well-known designers for new models, such as the John Varvatos edition Chrysler 300. But after the strong regional success of a Detroit Red Wings limited-edition Ram 1500, the brand is looking at the possibility of offering more special-edition sports-themed models in other markets.

Chrysler sold 3000 Red Wings edition Rams, triple what the company was expecting, Bloomberg reports. The Red Wings package consisted of special decals and badging, and front seat headrests embroidered with the team’s logo. But Ram brand CEO Fred Diaz said he isn’t looking at league-wide branding, such as with the NHL, NFL or MLB. Rather, the company is looking for regional markets with a strong, enthusiastic fan base, and a team open to licensing and offering favorable terms.

The Ram 1500 Red Wings edition’s success was likely helped by the reasonable package price of just $399, which made it an easy up-sell for hockey fans buying a new truck. Ram has suspended the option package due to an NHL player’s labor dispute, but plans on offering it again next season.