FUJIFILM Corporation has established FUJIFILM Philippines Inc. in the Republic of the Philippines in a drive to accelerate the business expansion in the said country where economic growth continues. The new company will start operations on Sept. 20.

The Philippines, one of the six main ASEAN countries along with Indonesia, Malaysia, Singapore, Thailand and Vietnam, registers a steady economic growth of approximately 5% per annum in the past five years. Attention is on the country for its prospect of becoming a market with continuous growth due to the expansion of the workforce and middle-income group.

Fujifilm has built a business foundation for imaging products, such as digital cameras and photographic papers; medical products, such as diagnostic imaging devices and X-ray films; and graphic products, such as offset printing plates, through the local distributors. With the establishment of a local subsidiary, Fujifilm will build a direct selling system for swiftly deploying market-oriented sales and marketing activities, and dynamically facilitate the development of the sales strategy for the Philippines. Fujifilm will also reinforce technical support to improve customer satisfaction.

With the establishment of FUJIFILM Philippines Inc., Fujifilm build a direct selling system in all of the six main ASEAN countries, and reinforcing the business foundation in the fast-growing Southeast Asian region. Fujifilm will also develop a strong marketing/sales/service network, to promote the “swift delivery of solution that meets diversifying market needs” in its contribution to the development of industries and cultures in each country.