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Michael Mahan has been in the yachting industry for over 30 years, and has watched luxury yachting evolve from a niche, relatively unknown leisure industry to the global powerhouse it is today. As the industry became more professional, more regulated, and more competitive as it matured, Michael recognized the need for a fresh and innovative approach to luxury yacht sales and charter—in fact, he believed an entirely new yacht brokerage business model was called for.

Fraser, known up until now as Fraser Yachts, is celebrating its 70th anniversary in the luxury yacht market with a number of rebranding initiatives that enforce their status as the world’s leading luxury yacht brokerage.