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Angry Birds get their own cartoon network

Video game publisher Rovio is starting its own cartoon network, right inside the Angry Birds game apps. The first Angry Birds Toons can be viewed Sunday March 17 inside all current Angry Birds games – such as

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Video game publisher Rovio is starting its own cartoon network, right inside its Angry Birds game apps.

The first Angry Birds Toons can be viewed Sunday March 17 inside all current Angry Birds games – such as Angry Birds Space and Bad Piggies -- on iOS and Android devices. (Simply get an update now in the App Store or Google Play.) Each week, a new free cartoon starring the ever-battling birds and pigs will be available within a dedicated channel in all Rovio games.

"We are calling it, internally, a gamechanger because it really is changing our game into a game and a video proposition for us," said Andrew Stalbow, executive vice president for strategic partnerships, Rovio Entertainment.

The Finnish game publisher announced its cartoon plans at a rooftop poolside party Monday night at South by Southwest in Austin. Attendees could watch cartoon video clips, snack on bird and pig-decorated cupcakes and get their picture taken in full-body bird character costumes.

A year's worth of cartoons (52) are planned; each is slightly less than three minutes long, Stalbow sayd, "designed for snack-sized viewing on smart phones and tablets."

However, there will be an Angry Birds Toons channel on all Comcast's Xfinity platforms, as well as Samsung Smart TVs and eventually Roku and other Internet TV platforms. "We're making sure all of our content is available no matter what screen you are on," Stalbow said.

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