Do You Have Right to Advertise Another Agents Listing?

First of all, let me say this is not about IDX or broker reciprocity. This subject is more about social media postings. Routinely I notice on online social media real estate marketing agents showing pictures of other agents listings, and Blog about the listing with all the details as if it were there own. I often wonder does the real listing agent know this is occurring. For a consumer if they look at the post quickly, it will appear as if it is the listing of the poster...it is not! That is very deceptive to the public and may violate state real estate license law, and or local MLS rules and regulation and the NAR code of ethics. State laws may vary but usually agents within the same brokerage company may do so if they have their brokers permission. Agents are not allowed in most states to advertise another brokers listing. In Georgia it is not allowed.* Before you act, it is always wise to check with your broker first, abide by all state real estate license laws, and the NAR Code of Ethics!

I like to comment about other listings on tour day so that readers of my blog have a taste of what is out there. However, if I think a listing is overpriced or a bad house I do not talk about it. I do not put up enough info for anyone to think it is my listing.

Have to admit that I was shocked when another agent advertised one of my listings in a Homes Magazine. That was the first time it had come up for me. Found out it is ok within the same brokerage, but a courtesy call would have been nice.

When I first started blogging, I did a "deal of the week" feature -- 80% of the time my listings were the "deal", but I was able to reach out and get written permission from the listing agent to include on my list of weekly bargains. I would send them the copy for the blog prior to posting and it seemed to go very well.

The downside was that it was VERY time-consuming, so I've put it on hold. :-)

Why would ANY agent discourage another agent from advertising their listing??? That is crazy! You owe your sellers maximum exposure and your job is to sell the house. All parties involved will benefit. I don't understand this "its weird" or "its wrong" I thought the point of caravans and MLS is agent cooperation to the max? You want other agents to bring buyers right? So, wouldn't it make sense that they market other listings? Its like IDX.....

I agree Tira, in fact it is not illegal nor unethical to advertise another listing provided you do not represent the listing as your own (that would indeed be unethical). It is the same as showing a client a listing of a property that you have not listed. Are you saying we should only show the ones we have listed ourselves?

The primary objective of each Broker is to sell the sellers house. If I bring a buyer to you..are you going to reject a good offer because I showed them the property?

You should thank another broker for helping you sell your listing. Clearly they have more motivation to sell your listing than you do. If you complain about another agent paying for advertising to help you sell youre home I dont know why you are in the business?? Do you just want to see your name all over the signs and that makes you happy or are you trying to sell some damn houses?!!! Get real! I'll let another agent that doesnt have any listings advertise my listings all they want. If you arent trying to sell the home you shouldnt have listed it in the first place. Who is the lazy one? The one paying to advertise your listing, or you...the one that just put a sign in the yard and put it in the MLS and still expects a paycheck?

and, each and everyone of you is a hypocrite because you have no problem having an IDX on your site for people to search other agents listings but to contact you if they want to see anything. Explain to me the difference?? You all seem to be concerned with your ego rather than actually selling your clients homes. I would fire each and every one of you.

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