Here's how Apple plans to prevent 'DeformGate,' 'DiscolorGate,' or 'ScratchGate' from happening to the Apple Watch

The Apple Watch casing has proven to be pretty strong, but it's
apparently normal for the various watch bands to become
deformed, discolored, or scratched over time, according
to Apple
blog 9to5Mac.

Citing sources briefed on internal Apple support documents,
9to5Mac says Apple will not allow returns or replacements for
watch bands that show normal wear and tear. This includes the
discoloration of the leather bands "due to sweat or lotions,"
deformity of the fluoroeslastomer bands, and scratches and marks
on the metal bands: Apple calls it all "expected behavior."

Apple is likely trying to prevent another "gate" from happening
to its products. The iPhone 4 suffered from "AntennaGate," which
resulted in Apple providing free phone cases to all customers
that requested one to help fix the cellular issues. More
recently, the iPhone 6 and iPhone 6 Plus suffered from BendGate,
in which the phone could be slightly deformed if they were sat
on, or intentionally bent.