Unfortunately, I am unsure if I will be able to have my entry in by the end of the week. I have company over at my house and I only have a laptop, of which I am still trying to get used to (I have no files of Andi on here, it would be a general inconvenience). I will really, really try to get it in, though.

J. Crew’s goal is to create classic, American sportswear with a modern twist. What does this mean? It means they cater to the modern woman who takes classic basics and creates her own individual look. J. Crew is always sophisticated and chic; some might even call it preppy. The only thing that is certain is that there is a J. Crew piece for everyone.

The Make-Up – Why stray from the classics when you know they work? The J. Crew woman doesn’t experiment with neon green eye-shadow and bright orange lipstick, she sticks with what she knows shows off her best features. You never know who you might be having lunch with. Her idols are Grace Kelly for her understated beauty & Audrey Hepburn for her joie de vivre.

The attitude – Anja shows the J. Crew look in her everyday life. Joking around with Catherine McNeil she looks sophisticated & chic, yet modern.

THE BREAKDOWN OF THE BRAND.
THE KEY TO THE CAMPAIGN.Free People Clothing is affordable, edgy clothing that is perfect
for any girl on a budget who wants to keep up with trends.
It challenges girls to stay Earthy, stay natural, and channel
the hippie-chic within us all. Earth-based tones surround most
of the clothing, punctuated with stunning and vibrant color
creating a young vibe due to the contrasting elements. So, grab
your headband, flats, and oversized coat--the boho revolution
is here to stay.

LOVE AT FIRST SIGHT.
THE STYLE THAT STARTED IT ALL.bold pants. baggy jacket (sure to have too many zippers).
vibrant pants. patterned shirt. adorable boho-vintage hybrid bag.
small and glittering accessories to create depth and texture...
stir these up and you have Andi. She uses bold colors and
accents to make her mark with her style. Incorporating the
look that Free People goes for was not hard at all, of course...
already loving the bohemian fashion movement has always helped.

THAT ENDEARING CHARM.
THE CLASSIC GIRL NEXT DOOR.minimalism at it's finest. That is the only way to maintain
the Free People look. Basic liner. A dab of color on the cheeks.
A pink gloss on the lips. All of this combines for a youthful glow
that channels the tone and fit of the clothing. Free and flowing.
The idea is to look approachable, lovable, and young!

THE FINISHED END RESULT.
THE CAMPAIGN OF BOHEMIAN CHIC. the intimate backlight. The casual atmosphere. The tousled
look that celebrates ease of style, and love of simplicity. The lack
of makeup and the straightforward delivery make sure that the
viewers eyes go straight for the detailing of the clothing. It is not
luxe, nor is it lavish, but the flower in the hair, the clean delivery
and the slight smirk all combine to create the perfect Free People
advertisement.

Rachyroo with magda-- I’m really, reeeaallly impressed with this! You absolutely captured the spirit of American apparel, and magda really worked this out to make me feel like she’s definitely the muse of this company. The ad has just the right amount of overt sexuality, the makeup has just the right amount of makeup to know that she’s not actually barefaced, even though It lookes like it, and the attitude captures the young spirit of the brand. Great job!

Mafiosa with anja—The spirit of this is so impressive. I shop at J. Crew semi-frequently, but I get the catalog and I know the preppy, east-coast vibe that the brand has. The first picture is so perfect for this! The bright colors, the neutral-toned clothes, and the really subtle sensuality. The makup is perfect, because it captures that sophistication…anja’s awesome haircut helps too! And finally, those sort of envious good looks in street pictures like this are what j crew aspires to create. You did a wonderful job!

Moofins with andi—in saying the boho breakdown, I saw that you understood what I was looking for! I don’t really usually think of andi as boho, so I knew this would be a challenge. I think the street style picture is my favorite, because it’s soo natural and so genuine and a very unique taste on boho, just as free people likes it! The makeup photo is so adorable! It’s perfectly natural, and andi looks great. The ad is so great! The vobe of the picture is so bohemian, with her sunkissed skin and wispy hair. You really got this one. Nice job