How random is that??!! An artist called Elke Veltman turned an elevator into a living room and stayed there for a whole day. The event was recorded on the elevators' security cam and the footage shows how people enter and leave the elevator. I tried to get some more information on who was behind this event (buzz campaign? Which brand?) but at that stage, haven't found much exept some german articles so it won't help!
Have a look at that...

Have a look at that...quite the same buzz strategy as the one developped to promote the new Mini Clubman into the german market...but this time it's out there!! Indeed, to make Queensland (Australia) the number one choice destination in winter and to remind Sydneysiders that the weather is still warm in Queensland in winter, they chose to grab 20 male and female flashers that targetted commuters and flashed them on a chilly winter morning....I will leave you with this video...
Tourisme au Queenslandpar BlogtheCom

That's brilliant! Watch this out and towards the end, just follow what the guy says: pick a card or at least think of one and see what happens! 250 Nokia trackers are connecting with people in the street of UK by doing tricks...but tricks that are really working!!
Nokia Connectors - Dynamo from whybrow on Vimeo.
Great example of an integrated campaign that first connect with its target in the street and then managed to drive them to the website.

Have you ever seen a giant naked women made of 24,000 fresh peaches? Well....have a look at what Ella bache did as part of an integrated marketing campaign in February in Sydney.
At 5 meters tall and 12 meters long, the sculpture was a highly visible creative interpretation of the skincare company's brand proposition: "Skin Good Enough To Eat." The art piece was unveiled at First Fleet Park, near Sydney Harbor (Australia being the single largest market for the company) on February 1st and remained up for 10 days.

14 months of work, 42 countries, millions of people....who have danced with Matt....BUT WHERE THE HELL IS MATT?????
Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.
and something we now wanna know: Who the F*ck is Matt?!
Have a quick read; it explains the reasons why this idea....
Matt is a 31-year-old deadbeat from Connecticut who used to think that all he ever wanted to do in life was make and play videogames. Matt achieved this goal pretty early and enjoyed it for a while, but eventually realized there... [Lire la suite]