- Best perceived latitude ever on a 5d, but with a nice contrasty image
Explanation:
Latitude won't change with any picture style, what changes is that LCD tv' s render everything above RGB 236 as white or anyway too bright to not consider it white.
So the "best latitude ever" is meant for the final user who will enjoy all highlights details because this preset shifts all those details in a lower, visible range.
But the curve is made to lower the highlights and boosting the area just below making the image contrasty even if whites are not whites
- Keeps details on shadows and highlights while remaining quite contrasted.
- Vivid colors on low saturated areas, no greysh or monochromatic cast
- Analog like colors on high saturated areas
- Very sharp image,
- Film colorimetry
- Doesn't need color grading
- Best usage of the 8 bit codec

The new CINEMA Picture Style was developed analyzing and replicating a film stock colorimetry, and combined with a digital look and feel of high end digital cameras.

The CINEMA PS is a custom developed Picture Style for all video enabled Canon cameras like the 1D, 5D, 7D, T2i/550D, 60D.

Unlike other flat styles, the CINEMA PS can be used out of the box without having to apply LUT curves or special color corrections.

The CINEMA PS is already balanced, contrasted and has an amazing film colorimetry. Selective colors and saturation shifting, and a custom gamma curve are applied before the user parameters like contrast, saturation and sharpness.

The CINEMA PS doesn't need Color Grading, but likes it, as it is a good starting point.

The factory contrast is set to 0 for studio or controlled light applications.

In highly contrasted situation, we suggest to set the contrast to -1 which will not affect the contrast, but further recover highlighs.