Press and news

If you need help getting a good piece of news out to the media, you can contact the press officers at the faculties or Corporate Communications’ News and Media Relations office, one of whose main tasks is to communicate research and other University news to the media.

The calendar on lu.se

Are you running an event or some other activity which you wish to market, but which is not suitable for a press release? All employees can enter events in the University’s shared calendar, which is visible on the start page of lu.se. All events organised in the name of Lund University which are open to the general public can be entered in the calendar.

Digital newsletters

Sending newsletters with information on University activities is part of the University’s external engagement activities. To ensure the sending of newsletters complies with the GDPR, read the information on the page below:

Communicate your research

Tools for intelligence work

Lund University has an agreement with Retriever for monitoring both traditional media (in print and digital format, including broadcast media), and social media. If you wish to set up your own monitoring for your activity or subscribe to the University’s general monitoring, please contact Johan Nyman, News and Media Relations Office, via email johan [dot] nyman [at] kommunikation [dot] lu [dot] se or telephone +46 46 222 70 11.

Media and reputation analysis

The University has a framework agreement with Kantar Sifo for services in media and reputation analysis. Through the framework agreement, Kantar Sifo is directly engaged without the need for any competitive procurement process. The agreement also means that all organisations within LU must engage Kantar Sifo if the service they wish to purchase falls within the agreement. In other cases, direct procurement applies:

The agreement covers the implementation of media and reputation analyses including reports, conclusions and recommendations. Media and reputation analyses are understood as broad analyses regarding the general public. Reputation analyses aimed at specific target groups, such as young people, alumni or researchers, may be procured directly in cases where the nature of the investigation justifies the procedure.

Kantar Sifo sometimes conducts media analyses and reputation analyses separately, but increasingly together, as reputation affects media image and vice versa. Obvious parts of a reputation analysis also include surveys/questions on awareness, knowledge, trust and attitudes to various brands and stakeholders. In addition to this, Kantar Sifo conducts all types of investigations, in Sweden but also internationally, as part of the Kantar group which is the world’s largest market research company.