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boys

"Cracking open a cold one with the boys" really set the tone for a summer of memes. While the joke actually started in 2016 as a copypasta, memers started incorporating it into generic stock photo memes. The meme exploded in May, becoming completely unavoidable on Facebook and reddit. Though there was a good deal of backlash, many of the "cold ones" memes were actually rather clever. Here's a selection of our personal favorites.