What we’re into…now

Today marks a big milestone for the team here at IntoNow: the launch of our SoundPrint platform and our first companion application, which is now available through iTunes. Hello… world.

Our goal at IntoNow is to create a product that makes it super easy to share and connect with your friends around what you’re into now. It started with a simple idea: we all love to talk about our favorite shows and find out what we have in common. What we’re into now. So while it was pretty easy to come up with the name of the company, the underlying technology was a bit more complex to build. But we like to think of it kinda like magic and we hope that you do, too.

Once you’ve downloaded IntoNow, just tap the green button when your favorite show is on and we’ll put our magic to work. In a matter of seconds you’ll see all the data and links associated with your favorite show and you’ll be able to easily share it on FaceBook, Twitter, and in our application. If a show has aired on television in the last five years—and that includes reruns (TV Land, anyone?)—we’ve likely got you covered. You can use IntoNow whether you’re in your living room, at your desk or really anywhere you’re watching a show. Magic!

Here are just a few things we’re excited about in the first version of our companion app:

On air: once you’ve connected with friends try the “On Air” button. Using your location, we can show you what’s currently on TV based on what your friends are into. Think of it as a mashup of Tivo and Facebook. And who doesn’t love a good mashup?

You both watch: check out a friend’s profile and you’ll see what shows you have in common, down to the last episode you’ve both watched. It’s a great way to start a conversation about shows you love… we bet you’ll be surprised. We were.

Facebook: try sharing on Facebook. When you do, the link you create for your friends gives them all kinds of great information like when the show is next on, the plot and actors, and maybe even a weblink to an online video we’ve found from that show.

Netflix: we’ve made it super easy for you to add newly discovered—or even old favorites—to your Netflix queue. When you find a show you like, if it’s available through Netflix, you’ll see a Netflix button. One click and it’s in your queue.

IMDb: you’re always just one tap away when you want to know more, get some trivia, or maybe just get the name of that actor that you just can’t place.

Give it a whirl and let us know what you think. We want to hear from you! Drop us a line at info@intonow.com and follow us on Twitter and Facebook to keep up with all of our latest news. We’re working fast and furious to continue to make IntoNow better and also get it into the hands of more people (Android fans, we’re talking to you!). And please do let us know what you’re into now!