2012 IBM CEO Study major themes

Overview

For some time, businesses have been refining and optimizing their networks of suppliers and partners. But something just as meaningful has been happening – the sudden convergence of the digital, social and mobile spheres – connecting customers, employees and partners in new ways to organizations and to each other.

In speaking face-to-face with 1,709 CEOs, general managers and senior public sector leaders
around the globe, leaders confirmed that our new connected era is changing how people engage.
How are CEOs responding to the complexity of increasingly interconnected organizations, markets,
societies and governments? Our key findings center on: