Rediffusion DYR has promoted Nisha Singhania as Executive Vice President, Mumbai. She takes over from Bimal Nair, who has moved on to pursue entrepreneurship. Singhania has been with Rediffusion DYR for over two years as Business Head, New Business and Corporate Affairs. She will continue reporting to Mahesh Chauhan, President, Rediffusion DYR.

Commenting on the development, Chauhan said, “Nisha’s elevation to the new role gives an added fillip to the management bandwidth. Her experience and commitment will help us engage our clients better and further consolidate our service offering. Nisha has been a true blue ‘Rediffite’ and understands the DNA of the organisation in its entirety, hence, her progression into this role was but an obvious choice. I am happy that we have been able to identify talent from within the organisation for this opportunity and congratulate Nisha heartily.”

Singhania’s career in advertising spans more than a decade, starting from agencies like Leo Burnett, Ambience Publicis and Grey Worldwide, where she was responsible for setting up their planning department for Mumbai. She joined Rediffusion DYR in October 2005. Prior to the promotion, she was National Head of New Business and in-charge of the ‘Rediffusion DYR’ brand for external as well as internal audiences. She also looks after Brand Asset Valuator (BAV), Y&R’s proprietary research tool in India.

Singhania has a post-graduate diploma in Advertising and Communication Management from Narsee Monjee Institute of Management Studies.