As someone who is passionate about technology, this is my blog designed to help educate people about social media. As well, I want to use this social media forum to bring our growing tech community together.

Note: This is an mySA.com City Brights Blog. These blogs are not written or edited by mySA or the San Antonio Express-News. The authors are solely responsible for the content.

How world of mouth helps small businesses

When my air conditioning pipes began to leak, I called my friend and client for help in fixing it.

My son and I had spent several days trying to address the problem to no avail. So, I called John for his help. He came over and not only helped me with the problem, but we also made a video of how to repair the leak.

Most of John’s customers at Century 21 are typically one-time clients, but his effort to help them with their “Home Improvement” projects will help them stay connected with them. Successful realtors rely on word of mouth, but I believe that John’s efforts will help with what Erik Qualman calls “world of mouth.”

In Qualman’s book, Socialnomics, it notes how social media allows people like John to expand their word of mouth virally. Qualman’s book has a diagram where two people tell two people who tell two people as an example of the way the old word of mouth concept worked. With social media, one customer can reach 100s with one tweet or Facebook post.

In time, John video blogs should help increase his rank in searches for San Antonio realtors. As more and more relocate here because of military relocation and other corporate moves, John’s video effort will help them discover what makes him a unique realtor.