A follow-up ad to the famed ‘The Cog’ is never going to be an easy one. But this is a nice attempt and I am a sucker for car ads that don’t show the car. In this case, there was absolutely no need to. And the VO ‘Absolute precision you can feel’ doesn’t really fit with the ad…this should be been about comfort, the joy of the open road and that absolute freedom when you feel that you are flying like a bird.