JP Morgan targets hedge funds and SWFs in new sales push

US bank sets up dedicated teams in London as part of its push to become a top three cash equities house globally

By

Matt Turner and

Sarah Krouse

August 21, 2014 Updated: 8:16 p.m. GMT

JP Morgan has set up a dedicated equities salesforce in London to serve its hedge fund clients and sovereign wealth funds, as part of the bank's push to become a top three cash equities house globally.

JP Morgan sent an internal announcement to staff detailing the moves last month, according to a person familiar with the matter.

Simon Taylor, who re-joined the bank in 2012 after a stint as head of equity sales trading at Royal...