The enthusiasm for starting up small businesses is at an all time high, given the value of the internet and social media platforms. That said, most people fail to make anything out of it. However, the opportunity and resources are out there, and we are definitely in the era of small agile and more relatable businesses taking share of the market.

One person who has and is capitalising incredibly well from the opportunity is Mike Matthews.

Mike Matthews is a self-made fitness and publishing entrepreneur, whose 5 year old businesses turnover 8 figures annually whilst still having so much market opportunity ahead of him to capture. A best selling Author, Podcast Host, Supplement Company Owner, Long-Form self-Publisher, App Producer and Online Coach Leader. Most importantly, Mike is the real deal, is down to earth, really cares about helping and is a no BS type of guy. Mike has sold over 1M books, has over 2.5M hits on his web properties a month, and has a high-quality supplement line that is turning over 8-figures by itself.

How did it start? What made it work? What mistakes did you make? Is there space for someone else to compete for market share?

This Episode digs into these questions and more, as we look to understand the How behind Mike’s success:

What motivates action and defines our personality is pretty hard-wired by about 5 years old. Sorry if you don’w want to hear it, but you can’t change who you are. But you CAN change how you act, if you first understand who you are - including what makes you tick and your inherent ‘weaknesses’.

As so many people make a New Years Resolution that involves fitness, getting in shape and general health, this episodes touches on two critical self-awareness aspects that if understood could be massive leverage for you this year.

We talk how different people get accountability from different places and means, and how long-term training adherence can be achieved if you understand your Neurotype.

Here’s the flow of the discussion:

A Shaky Start To The New Year:

1️⃣ Have you had a ‘flappy’ start to the new year? Anticipating failure and setbacks

2️⃣ The New Year Fitness-Kick Industry trend

3️⃣ Having a Theme(s), showing up, being kind to yourself, knowing your why...

The Four Tendencies - Who/What holds you Accountable to take action? ~16:00 (40min)

4️⃣ The Four Tendencies - which one are you?

5️⃣ Understanding the differences in motivation between Upholder, Obliger, Questioner and Rebel

6️⃣ How to manage your Tendency and leverage it (vs trying to change who you are)

Ben is one of the top UK Nutritionist leaders and general leader in the UK Health & Fitness Space, with 12 years under his belt and a strong social media following. If you’re a PT or Fitness Professional, it’s very likely that you would have heard of Ben Coomber.

His Podcast Ben Coomber Radio is often featured as the iTunes Number 1 UK Health Podcast. His fantastic supplement Awesome Supplements makes the best tasting Vegan protein globally, and continues to go from strength to strength. Ben’s Professional Nutritionist Course is considered one of the best you can take, and is incredibly insightful.

Moreover, Ben is a relatable and pragmatic guy, who believes in balance, honesty and getting after your dreams.

In this episode, we peer into Ben’s life and expose some perspectives that he has not shared before. A great episode for fans of Ben, or those who want both an introduction to Ben’s work and are seeking ever improving personal health.

Ben gives his honest answers to the following Q’s:

1️⃣ Where on the Spectrum is Ben Coomber - from Biokhacker to Entertainer?

2️⃣ How does Ben think about Balance vs Optimal

3️⃣ As a ‘veteran’ health pro, what is Health for Ben?

4️⃣ How does he tread the line between Motivating and Judging his audience?

5️⃣ What is his Self Talk like? Is it always positive and helpful?

6️⃣ Is Happiness a permanent state, or is it fleeting?

7️⃣ What ways does Ben rely on to get into flow state?

8️⃣ What needs to change to help us navigate the ever noisy and stressful Information Age?

I hope the break with friends and family has/was everything you hoped it would be, and you’ve taken the time to decompress and have fun.

For many, this extended break that we share with most of the country gives us a unique time to to not be owned by work pressure, and perhaps reflect on the year, as well as consider the future.

This episode is intended to support and relate to this common space we find ourselves in at this time fo the year, by asking some thought provoking questions of you and us - to set off a spark of gratitude from all we experienced this year, and seed a little excitement about the possibilities you could experience in the year ahead.

Consider it your New Years Resolution brainstorming - but this time we’re both going to keep to these important themes and goals we set ourselves...

Here’s what we cover:

1️⃣ What Christmas means to us

2️⃣ Reflection -

Are you satisfied with 2018, without regrets? Were there setbacks? Did you spend enough time with the people we care about? What were all your magic moments? How have you changed and developed?

3️⃣ Your 2019 Theme - Your North Star -

What is your Theme for the year? What will make you proud and happy on Xmas 2019? Do you want to Be More, Do More, Give More? What skills and attributes need to be developed? Preventing negative self-talk derailing progress.

4️⃣ Starting The Ball Rolling -

High-Level Milestone Setting. Not confusing a Goal with a Plan. Not Planning (yet) - instead avoiding overwhelm by small incremental action now. What resources, mentors, help do you need to seek out?

5️⃣ Quick introduction to DEC-18 Gents & Ladies #HyperWorkouts - A potential training programme to get you starting in the new year.

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■ AdapNation Website- Where you will find articles, videos and journals on all things wellness, training and mindset

Transforming your body is logically pretty straight forward, and much of the science and process in making the changes you want is well understood in the fitness space.

However, so many people struggle to achieve their ideal body shape. Why?

Getting 50-80% there can come quite quickly, especially when you have momentum and rhythm on your side. But going from good to great is reserved for the very few. Those that have a strong enough WHY, and have the mental strength to do what it takes over the long-term.

Psychologically we’re so complex. Logic and knowledge is not enough to get what we truly desire. This idea is proved in all areas of our lives on a daily basis.

That really is the essence of this episode discussion, as Bryn and Steve reflect on their body progress made this year. I suspect many people will be able to relate to much of our combined experience, and hopefully you can take some motivation or insights into how you pursue building your best body ever.

Here’s what we discuss:

1️⃣ Are bold goals and New Years resolutions worth it?

2️⃣ Dealing with your body goals FLATLINING or going backwards

3️⃣ What BRYN has learnt in 2018 about himself from a body transformation perspective

Lamorna offers a refreshing and highly relatable perspective to the needs and struggles many ladies face when it comes to getting in shape and being healthy.

Whilst men and women are equal in every measure, and can achieve pretty much all the same things, the tone of discussion, coaching and support is often different when helping ladies achieve their health and body goals. The logical, metrics-based, obsessive nature that men can often express when they get into the training and nutrition isn’t always what women want to hear, or get motivation from. In actual fact, for many women, this can have the opposite effect. Definitely not always - but quite often. So having a female voice, a female leader, offering guidance and relatability to the AdapNation female audience is a welcome break from time to time. I’m sure you’ll agree ladies! 😉

Lamorna is Personal Trainer, highly-accredited Nutritionist and an online coach exclusively for women. She’s got a great back story, is incredibly empathetic and practical to her real-world female clients, and has establish value-first business online with her courses, programmes and facebook community. We had a great conversation, and it was truly refreshing to provide a female voice of authority onto the podcast.

Here’s what we cover in this Episode:

Intro Into Lamorna Hollingsworth:

▪︎ The unlikely transition from IT to falling in love with being a Fitness Professional

▪︎ Dealing with depression and self-worth issues after her surprise forced and politically-charged redundancy

▪︎ Changing her life by stepping into the Boxing Ring!

▪︎ Taking that bold step to become a personal trainer and nutritionist, and finding her true passion.

Observation, Needs and Struggles for todays Women:

1️⃣ The goal is always to lose weight, but sometimes dressed up as something else

In a world where the new “normal" is a pretty sad state of affairs, there is an alarming increase in diseases, cancers, cognitive decline, obesity and general decline in quality of life and health.

Fortunately there are leaders in the functional medical space that are looking at the WHOLE system. Not just the heart, or brain, or liver, or stomach - but EVERYTHING. The interplay between the entire body, and it’s response to our environment, lifestyle, food and mindset.

Dr Tom O’Bryan is one of those global leaders.

A holistic practitioner who has dedicated his life and work to understanding the sequence of events through time, your body, and environment that is causing people a myriad of disease, unease and dysfunction. He has helped 10’s of thousands of people, and is extending that help through his books, online presence and talks.

Tom has authored two best-selling books on this subject. The first being the Autoimmune Fix, that includes an Anti-Inflammatory Diet Reset that I have personally done with my family. The second, and most recent, called You Can Fix Your Brain, extends the concepts by looking specifically on the impact our food, environment and lifestyle have on our brain health.

Here’s what Dr Tom O’Bryan shares in this jam-packed 1h Episode:

1️⃣ The startling evidence that supports the need for a Paradigm Shifting Moment in how we look at human health and disease

2️⃣ How in just 1 hour a week over the course of a year you can transform your health and cognitive capabilities

3️⃣ The issues with Phthalates from Plastics, heavy metals and food toxins have on our lives

4️⃣ The worrying statistics related to Child health, intelligence and mental issues as a result of inheriting toxic overload from their mothers

5️⃣ Explaining how the immune system fights toxins with antibodies, but is not equipped for the volume of modern day toxins

6️⃣ The direct link between chronic toxin exposure and autoimmune conditions such as Diabetes, Hypothyroidism, Alzheimers, Vitiligo, MS, Psoriasis, and how it takes decades to materialise into symptoms

Muscular, tendon or joint pain can be so restrictive and uncomfortable, and can often lead us to believing we are ageing and/or broken. That it’s a fact of life that needs accepting, or something like surgery is needed.

However, a huge percentage of body pain is reversible, and is a message that there is some dysfunction or imbalance in the body that needs addressing. Work out the root cause, do some corrective strength and mobility work, and much more often than expected, you can return to full and pain free function.

If you want to know more, this is the episode for you.

Here’s what we cover in this Episode:

Part 1 - Elliot Hulse Grounding Camp / Dynamic Meditation:

▪︎ The transition over the years of Elliot - From beast mode Yo Elliot to Spiritual Guru

Adam Schafer takes the time out of Mind Pump’s crazy Podcast and content creation schedule to hang out for a little bit, and give us a behind-the-scenes discussion of Mind Pump’s founding and their business operation today, as well as getting real personal on a couple fronts.

So, if you’re a fan of Mind Pump, have aspirations to scale a digital business, or generally are interested in what makes great minds tick, this is the episode to check out.

And if you don’t know, Mind Pump is one of the global leaders in the Health & Fitness Podcast and Digital content space. With over 900 Podcast episodes recorded to date, Adam, Sal, Justin, Doug and the growing team have set the bar high in terms of production quality, quantity, audience size, and most importantly… really connecting with their audience. They have huge ambitions, and have defined their own successful format - Education Through Entertainment.

Here’s what Adam and Steve discuss:

1️⃣ The why behind Mind Pump’s creation, and what gap they wanted to fill

2️⃣ The risk to get out there, before they knew what they were doing, and why that was so important

3️⃣ The decision to start with adding massive value first, before income

4️⃣ The art and science of running a modern digital business, and leaning in on data

5️⃣ The mistakes Mind Pump made in the first couple of years

6️⃣ The scale of their revenue, and where the focus is now to scale their operation

7️⃣ The future for Mind Pump, and the potential to make a big difference

8️⃣ What Katrina would say Adam’s biggest weakness is

9️⃣ How does Adam want to be remembered in 20 years time?

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Ed Djafer fell in love with fitness in his early twenties, in response to being deeply saddened by his confidence-destroying physique. Many of us have had this low moments too, when we resolve to change, and enough is enough.

As an ongoing student of fitness and running fitness businesses over the last 10 years, Ed has transformed his body and confidence and built a successful PT and online coaching business. He’s competed in Physique competitions five times, and is also an author of a fitness book called The Muscle & Hustle Method.

If you’re looking for clues on how to develop and progress your fitness business, curious on what motivates people to take massive action, and also to hear of Ed’s approach to getting busy entrepreneurs in shape, then this episode is absolutely worth a listen.

This is what we cover:

1️⃣ Ed’s back story - Why the fitness industry? When it clicked for Ed? When his business took off.

2️⃣ What has changed in Ed’s philosophy, coaching guidance and personal fitness-related habits over last 5-10 years

3️⃣ Digging into the idea and value of his quick and intense 30min Hypertrophy workouts?