In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the confidence, all determine how your communication will be perceived. ...
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achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking...
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Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”. These subjects are highly contentious and usually result...
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