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Leveraging acquisitions and aggressively marketing on social platforms TikTok has popularized short-form video content and rapidly scaled its user base. This report examines how TikTok fits into the broader ecosystem under development by parent ByteDance, the competitive landscape for short video, and the strategies being implemented as TikTok moves from scaling to monetization.

The number of funding deals by consumer platform companies increased in 2018. Commerce & Retail, Health/Wellness and Transport, Travel, Navigation, Logistics are the top three categories funded by consumer platform companies in terms of the number of deals. M&A activity of platform companies decreased last year and Google was the top acquirer in 2018.

The Indian online subscription video market in 2018. A brief and concise analysis on the major issues and the major developments that have affected the business and the market in 2018. The basic facts, the players, local and international, the investments, the content strategies and the regulatory regime.

The leading mobile messaging apps tracked by IHS Markit had a combined user base of 6.3 billion monthly active users (MAUs) by the end of June 2018, up 12% from 5.6 billion a year earlier. The year-over-year growth rate has slowed, down from 15% over the previous 12 months and 23% over the 12 months to June 2016. All the major messaging companies continue to focus on user engagement over user acquisition, introducing new content and services to increase user ‘stickiness’, while apps that have achieved a significant number of active users have also shifted their focus to monetisation.

This report analyses mobile operator video strategies and opportunities, analysing the performance and strategies of the 25 leading operators globally. It also includes regional case studies and consumer survey analysis.

The top mobile messaging apps tracked by IHS Markit achieved a combined user base of 6.1 billion monthly active users by the last quarter of 2017, up 5% from the previous quarter and 16% year-over-year. The year-over-year growth rate of total users of OTT messaging app has slowed, down from 36% in 2015 and 19% in 2016 as the market matures and smaller players struggle.

IHS Markit expects the market (including advertising and subscription) to reach 36.4 billion rupees ($558.2 million) in terms of revenue in 2018, with year-over-year growth of 50%. The online video market in India has significantly expanded since 2015, with CAGR of 58% between 2015 and 2018 in terms of revenue.

Launched in March 2010, the total monthly active users of South Korean most popular messaging app KakaoTalk has remained stagnant since 2013, but at over 40m this equates to around 80% of South Korea’s population.

This report aims to provide an overview of the current state of the Indian TV and online video market. It also studies the impact of the burgeoning online video market in India to TV stakeholders including broadcasters, producers, and telcos.

The top mobile messaging apps tracked by IHS Markit achieved a combined user base of over 5.6 billion monthly active users in the second quarter of 2017, this is up 3% from the previous quarter and 15% year-over-year growth.

Facebook is now testing new tools for companies to communicate with customers via a free WhatsApp business app. Facebook plans to charge large enterprise businesses for setting up official WhatsApp accounts. Further details regarding the nature of business model, pricing, and launch date have yet to be announced. WhatsApp had 1.3bn active users at the end of Q2 2017, but monetisation has been limited since Facebook dropped the subscription fee in 2016.

In a 2016 study of consumer smartphone behaviour in Europe, IHS Markit found that the vast majority of smartphone owners now regularly consume mobile video. Video’s role on mobile is spreading beyond simply content consumption, with video calls and group video chat, video messaging, and live broadcasting becoming increasingly common.

Japanese messaging platform Line announced the three main pillars of its five-year plan at its annual conference in June 2017:“Everything Connected”, “Everything Videolised” and “Everywhere AI”. The themes, products and services announced during the event highlight Line’s continued ambition to provide a more comprehensive ecosystem.

South Korean broadband household penetration reached 83% in 2011 and continues to rise, increasing to 85% by the end of 2016. Pay TV homes increased from 15 million in 2011 to almost 18 million over the same period as the market matured. The annual revenue per user (ARPU) of a pay TV service in South Korea was USD 215 in 2016, more than two times bigger than the ARPU for online video subscription, which was USD 97.

The top mobile messaging apps tracked by IHS Markit reached a combined active user base of approximately 5.2 billion monthly users by the end of 2016. This is up 18% year-on-year from the 4.5 billion achieved in 2015. However, the overall growth rate is slowing as the market matures. Major Asian apps Line and KakaoTalk reported a decrease in monthly active users in the fourth quarter of 2016.

The top mobile messaging apps tracked by IHS achieved a combined active user base of approximately 5 billion monthly active users in the third quarter of 2016. This is up 2% from the previous quarter and 21% year-over-year growth. However, the quarterly growth rate is slowing down.

Enabling payments is crucial for Messaging app platform strategies. Major messaging apps have launched mobile payments services in recent years, such as Facebook Messenger, Snapchat, WeChat and Line.This report focuses on the evolution, development strategies and challenges of messaging app payments services.