In this pool party with a purpose held in Los Angeles last weekend, with its "power up" tagline, the Impulse Group raised money and awareness to promote safe sex.

The event was sponsored by Gay.com and HIV Plus magazine — our sister publications. It included DJ DrewG for music, the amazing guacamole from Rosa Mexicana, a snow cone cart manned by Andrew Christian underwear models, and a dunk tank filled with even more models. Drinks were courtesy of Stoli. But all the proceeds from the event went to the AIDS Healthcare Foundation.

Check out the advertising campaign and photos from the event on the following pages.