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WORD ON THE STREET

Passionate people get things done. Not only that, but they get things done with greater efficiency. Aaron Carlson of Uptight Goods has identified an efficient solution to a food-related problem and has taken steps to propel his passion project forward.

Queen of Comic Sans has a nice ring to it, but we would never associate such a young, unpolished, or controversial typeface with Her Royal Majesty. Read about our recommendations for the monarch’s brand and learn how to find your brand’s perfect type.

From the onset, the Madison Avenue dream was a large office, spanning several floors, in skyscrapers overlooking the bustling streets below. But is that the best way to connect with clients and consumers? We don’t think so.

Buffo’s Restaurant, a local Highwood treasure, has been serving families on the North Shore of Chicago for over 35 years. We became friendly with the owner, Lenny Innocenzi, not long after he opened Buffo’s.

The humble pixel. A simple, four-sided object (usually a square or rectangle) that is at the heart of our digital world today, and yet it is so often misunderstood.

The term pixel has been around since at least the early 1960’s, and is a combination of the words picture and element. Today, with the widespread usage of digital devices — from digital cameras and scanners to computers, tablets, and smartphones — the term pixel has become part of our everyday vocabulary.

Earlier this year, Inspirion Wealth Advisors asked us to create a new brand that would better represent their company, a progressive, high-end financial advisory firm, and position them as a competitor in their field. Of course, we leapt at the challenge.

Do you ever look at your website and think, “I know something’s not right, but I just can’t put my finger on what it is!”? Your website may benefit from a few different types of changes, but knowing where to start depends on your users.

What if I told you I have hundreds — make that thousands — of people who are interested in your industry and willing to meet you in person? They are eager to learn more and open to making purchases. It’s not too good to be true; it’s just a good old-fashioned trade show.