App Annie acquires Mobidia

Cements position in global mobile app usage market to empower publishers with a deeper understanding of iOS and Android ecosystems

Today App Annie, a mobile app intelligence platform, announced the acquisition of Mobidia, a mobile measurement company. The acquisition will accelerate the international expansion of App Annie Usage Intelligence, providing the app industry with a large app usage dataset and deep insight into the two billion smartphone users worldwide.

Financial terms of the deal were not disclosed.

In conjunction with today’s news, the company also announced the general availability of Usage Intelligence, following its initial closed beta release in January. App Annie is now the only mobile usage provider to offer comprehensive data in 60 countries on iOS and Android.

Mobidia’s global footprint delivers usage data and insights on hundreds of thousands of apps, making the company a natural complement to App Annie’s Usage Intelligence solution. By acquiring Mobidia, App Annie combines the two of the industry’s largest datasets into Usage Intelligence, growing the company’s repository of current and historical data across millions of users. With the expanded dataset, Usage Intelligence presents customers with a deep understanding of users, informing every stage of the app lifecycle, from product strategy, to app performance optimisation, to partnership decisions.

“Today’s announcement is a huge testament to our mission of empowering the people changing the world through apps with the best data and intelligence products, as well as the market demand for better usage tracking,” said Bertrand Schmitt, CEO of App Annie. “Mobidia is a pioneer in the industry, offering global mobile app usage data since 2012, and by joining App Annie, our clients will benefit from the most comprehensive and granular app usage dataset on the market.”

As part of the acquisition, Mobidia’s team of 30 joins App Annie. Mobidia’s Vancouver headquarters will also become App Annie’s twelfth global office, App Annie Canada, further broadening global support for its clients.

Said Derek Spratt, CEO at Mobidia: “App Annie shares our vision to help companies make more informed business decisions with the most comprehensive insight into the mobile app industry. We’re excited to join the team behind the world’s number one mobile app intelligence platform and unify our data to offer the best insights on mobile consumer behaviour.”

This announcement comes on the heels of significant business momentum for App Annie, whose customers generate nearly half of all app store revenue. The five year old company closed an oversubscribed $55 million series D round in January this year, and has consistently made investments in the mobile data and analytics space with strategic hires, including Danielle Levitas, former IDC mobile lead, and Paul Stolorz, who heads the company’s data science team and whose pedigree includes Google, Netflix and NASA. App Annie also acquired Distimo, a mobile analytics company, in May of 2014.

App Annie is used by more than 700,000 apps to track their performance, and over 400,000 mobile app professionals, including 90% of the top 100 publishers, rely on App Annie to inform their business decisions, including Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, Universal Studios and Dow Jones.

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Smart Chimps is the creation of freelance editor, writer and media trainer, Heather McLean. Heather has been involved in telecoms journalism since 2001, specialising in mobile since 2002. Find out more