NARM Tackles Mobile Issues in First Two Webinars of 2012

NARM, the music business association, is kicking off 2012 with two webinars that will delve into mobile technology and its impact on the music industry.

On Wednesday, January 18, from 4 to 5 p.m. ET, NARM will host “Your Mobile Fan Club: Best Ways to Engage and Mobilize,” presented by Mobile Backstage. The event will provide an inside look at the benefits of mobile fan engagement and an overview of the company’s product, which unites artists’ mobile, Facebook, and Internet fan communities to allow the seamless exchange of news, pictures, videos, audio, and text within an intimate and personal environment.

NARM will also host “Consumers and Their Mobile Devices: Data and Trends,” presented by Parks Associates, on Wednesday, January 25, from 4 to 5 p.m. ET. This webinar will reveal the newest consumer data on mobile devices and application trends, including smartphone and tablet uptake, how consumers use their mobile devices, the implications of consumer behaviors, and emerging features and functions for 2012.

For more information or to register for the webinars, visitww.narm.com/events/online-seminar-series">www.narm.com/events/online-seminar-series.