NETFLIX seems determined to crush the hopes and dreams of film and television fanatics across the globe.

Earlier this year the streaming giant announced it was cracking down on subscribers using a VPN to access the wider libraries available in other countries.

This decision caused mass outrage among users, with many threatening to boycott the service and pirate material.

Whether or not users have followed through with their threats is yet to be determined, however Netflix has implemented a new strategy to stop people gaining access to its content illegally.

According to TorrentFreak, Netflix has begun reporting thousands of piracy websites offering access to the company’s original programming.

Enlisting the help of anti-piracy partner Vobile, Netflix has issued take-down notices for 71,861 links allegedly infringing copyright of the streaming service.

While obviously offering content from a wide range of shows on its service, the take-down notices apply specifically to Netflix original content including House of Cards, Narcos and Orange Is the New Black.

Despite offering exclusive content for quite some time, the streaming giant only began issuing take-down notices to Google in December last year.

The current crackdown has seen the streaming service focusing its efforts on piracy sites vodlocker.com and uploaded.net.

While Netflix will never be able to completely remove its content from all piracy websites, it is likely hoping the increased efforts will force some new customers to join the service.

Regardless of the result, the new push to crackdown on piracy websites is a shift from the blasé stance previously held by the company.

In a 2013 interview, Netflix chief executive Reed Hastings said the company wasn’t fazed by piracy as it helped determine what popular shows the streaming service should license in different regions.

“Certainly there’s some torrenting that goes on, and that’s true around the world, but some of that just creates the demand,” he said.