Links

In the episode, I mention Owlet, a relatively new startup that won a business model competition in 2014. They now have their baby monitor products for sale on Amazon, very successfully. Their presentation at the business model competition is amazing for how much they learned about their market, pricing, competition, and how they pivoted off their original ideas, all without doing any coding or building hardly any prototypes.

I also talk a lot about Minimum Viable Products, or MVPs, and I always like to share this video of Eric Reis saying that a landing page can be an MVP (timestamp 6:30). There is some controversy about this, but he says “despite all the work we did, all the learning was from 3% of the work we did right at the end, the crappy landing page. That was actually the minimum viable product.”

Subscribe, Rate, ​Review

You can subscribe to the podcast using the buttons below, or the ones
over to the right. The great benefit of subscribing is that you’ll get
new episodes automatically when I release them.

If you like the show, please consider rating the podcast at Rate This Podcast (the link is for this podcast).

You can also rate and review the podcast on iTunes, or click the
Recommend button in your podcast player of choice. Your recommendations
help other product managers and innovators find the podcast. It really
helps me out and spreads the word. Of course, you can also share the
podcast with your friends and colleagues directly!