Posts Tagged ‘DIY SEO’

That design you’ve been building is just about ready, and pretty soon you’ll be taking it live and showing it to the world. It’s an exciting moment for business owners, but making sure your ducks are in a row before you hit the ultimate “publish” button can make for a more powerful splash. In this…

Part 2 of our DIY SEO guide. Now that you have a starter keyword list to go from and a base line for analytics, it’s time to finesse the website itself. We’ll go over a few higher-level tips first that are important to bear in mind, then get into the nuts and bolts of writing…

This is part one in a series designed to launch your DIY SEO campaign. If you’re opting not to hire an agency and dive into SEO yourself, it comes down to knowledge and having the right tools. True DIY SEO involves being able to create focus plans for keywords and track your progress, making organized…

There are guides all over the web for increasing your search rankings and tightening up your website’s SEO. But with so many tools at your disposal, where do you begin? That’s exactly where a free website SEO audit comes in. Keep reading and you’ll have your site running lean in no time. Prioritizing your SEO…

Graphical elements are good in a website. Photos show personality and let viewers get to know your business better. But skipping an important step between taking the photo and uploading it could hamstring your site’s ranking efforts. Make sure to resize your photos for web use! Your average 8-14 megapixel camera might take photos that are…

Setting up a robots.txt file for your website. You may have heard of robots.txt, but what is it exactly and what does it do? This file is something that web programs, called crawlers or bots, look at when they first examine your site. Google uses bots to explore and understand the websites around the world…

There’s information everywhere about how to improve your site’s rankings on Google, but what users don’t usually know is that there are a lot of no-no’s regarding SEO that can get your site penalized or completely de-indexed. Even if it happens by accident it can be devastating to your website and your business. What does…

We’ve all probably been there before or have known someone in business who has. Say you’re a landscaper with a business called Happy Grass Landscaping. Next thing you know, a local competitor keeps using phrases that include the words “happy grass” in their web content, Google ads, etc., trying to divert searches looking for you away. What do you do about this?

We’ve seen this question pop up a few times recently. Short answer: maybe, but first and foremost FAQ pages should be created to help visitors. If you go into writing a frequently asked questions page with the intent to build rankings, you’ll probably compromise helpfulness for rankings even if you don’t notice it. The general rule…

RSS stands for Real Simple Syndication, and acts as a sort of transcript for your site. It provides a hierarchical list of all your pages, posts, and other elements for consumption by search engines and applications. Updates to the site like new pages and posts are added to the feed in real time. RSS readers…