Lance Willett is a web craftsman specializing in front-end web development. By day he develops themes and customization projects for Automattic, and by night he is Launcelot du Lac, Knight of the Round Table.

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You blog whether you know it or not—even without a blog or website. You might not think of it as blogging. Yet, it is. Tweeting a photo or sharing an update on Facebook. A funny quote or story you see in your daily life. A beautiful sunset. Clueing in friends and family back home to a fun experience when you travel.

Blogging on your own website is much better than directly using services like Twitter and Facebook because you own your own content; it’s your online hub that you control. When people read your content, it will link back to you. Not some third-party site.

To understand what I mean by publishing your content on your own blog—then push it from there to any social media service easily—I recommend watching this video: WordPress as Your Publishing Hub by Andrew Spittle (about 25 minutes long).

A few examples of my own blogs—several of which are brand new in the last few months.

Lance on the Go — A “moblog”, which is “mobile blogging” for quick things on the go, like from your phone, not long-form essays or big picture galleries. Not too polished or curated, just point-and-shoot and post.

Bad Français — My “Bad French” blog. As a language major (French & Spanish) I often find it hard to resist poking fun at misspelled foreign words—it’s a habit. Please don’t take offense if you or your business make it to this blog.

What to blog? Photos of things you see on your daily journey. Put up random notes. Whatever is on your mind. Quotes. Fun songs or videos you see online.

Why blog? Express yourself! Clue in your friends and family to your experiences. Importantly, you own the content you post—not a company like Facebook or Twitter. For me (any anyone in the WordPress community) it is good practice using WordPress itself: helping find bugs and suggesting improvements to the software. Using the mobile apps more, helping them be better.