"Apple products appeared in 891 TV shows in 2011 alone. According to Brandchannel, iDevices were in 40 percent of movie box office hits."

Think just about computers. Not phones, not tablets, just computers. In the course of a given day how likely is it that you'll not see a single PC? Now ask the same question about Macs. Of course you might work in a place that uses Macs, so this might not apply to you. I have a Mac and there are weeks at a time that I don't see a single Mac, plus most of the times that I see a Mac guess what OS is being used? Windows 7. Macs are overexposed in the world of entertainment. They are the white people of computers, representing a much larger percentage of the population than they do in real life.

DjangoStonereaver:Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of DellPCs could be excused by assuming they were purchased by the University. I also realize that mostUniversity professors have a great deal of latitude in their purchasing, but there is such a thing assuspension of disbelief.

Bullseyed:I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

So are people half-heartedly damage controlling this because they're fans of the show, fans of the brand, or fans of half-reading something then trying to act superior and detached despite having no idea of what they're talking about?

I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

MrBigglesworth:I saw the first episode last night, I saw Zoey use an iPhone, is that wrong? Is that too much? Is it too much to believe that some people in the acting world and on screen would use an iPhone in todays day and age?

Yeah, that's what this article is about. This article is about a single iPhone being used by one person at a desk.

Can we go ahead and institute a 'Stupid' button next to 'Smart', already?

Is USA Network bad for that in general? Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model."

Kinek:Nobody should ever be using more than one device. Now excuse me while I move my Kindle Fire, Laptop, Dual monitor set-up, projector, and phone and go get a drink of water to wet my whistle and continue my outrage on multitasking.

Is USA Network bad for that in general? Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model."

There was some fairly big name show, I can't remember which one, that seriously had like a minute-long sequence of them ENTER THE ADDRESS INTO THE BUILT IN GPS OF THIS NEW KIA. I mean, you can get away with product placement if it's subtle and you get the viewers to accept your product as ubiquitous and reliable. When you go full-on superliminal and punch them in the face with the brand name? That just pisses people off, with maybe the sole exception of working the fact that it's blatent product placement into the plot.

I would have thought the more blatant Apple place happened on House. What are the odds that all those medical scanners are operated by Macs?

True, but trust me, you don't want to see a medical show that's set in a hospital that looks like an actual hospital, unless you'd like to see a five-minute scene of a nurse screaming at the seven-year-old Dell laptop that's hooked up to the telemetry machine.