Krispy Kreme announces Chocolate Glaze Collection and sweet deal for new rewards members

Krispy Kreme Doughnuts announced Friday that it is releasing a new Chocolate Glaze Collection on Jan. 14, featuring four new doughnuts along with a sweet deal for new members of its loyalty program.

But the North Carolina-based company also has a suggestion for dieters: "Don’t Quit, Cheat Sweet."

“If you’re taking a brief break from your diet or exercise routine, you may as well make it worth it,” said Dave Skena, Krispy Kreme Doughnuts chief marketing officer in a statement. “This is worth it.”

The doughnuts in the Chocolate Glaze Collection are classic flavors including cake batter and raspberry filled.

The new doughnuts

Krispy Kreme's new doughnut collection available Jan. 14 and for a limited time include:

Chocolate Glazed Cake Batter Doughnut: A spin on its Cake Batter Doughnut, this doughnut features a chocolate doughnut filled with cake batter, glazed in chocolate, dipped in chocolate icing and topped with sprinkles.