If William Shakespeare had been a time
travelling wizard (which of course we know he was!) where would he have shopped? Why, Magic Alley of course!

We are the world's oldest makes and purveyors of magical wares and of course things have changed a lot
over the years, but everything we do reflects our love for where we live, our faith in the world and our hope for the future
- as well as drawing upon the heritage of our past.... and that's why we are reinstating some of the magic from over 25
years ago, when we first opened our doors at our first store in London.

But what does
our new flagship store in Stratford have? You won't believe it if I tell you!

Everything from
magic spells and wands, to incense, quirky books and gifts. There are fairies and fairy houses, unicorns and bears;
vintage toys and games; and books that you never knew you wanted. And then there's the steampunk section!
Where do we begin? Best to say, that it's better to come and see for yourself as words just don't express what
there is to offer.

We look forward to seeing you soon...

Wartytoads Booksellers: The Chronicles of Wizard's Thatch

“ ‘By my soul I swear,
there is no power in the tongue of man to alter me’ (The Merchant of Venice, Shakespeare) and so my thoughts on The
Chronicles of Wizard’s Thatch remain as thus. The series is based on good story-telling, inspiring, full of creative
craftsmanship, history and most of all magic. References to Shakespeare and great fictional characters abound, including brand
new beautifully created figures of interest. Congratulations Dave Matthews on creating such a treasure chest of storytelling.”

“From fairytales
to politics, storytelling to history, the series of books in Chronicles of Wizard’s Thatch has everything. You start
on an adventure, with time travel thrown in, meet people in history (many recognisable characters) and sometimes, they end
up in a political turmoil not unlike the current climate. Full of creative magic these books will stimulate any imagination
– young and old!”

“Dave
Matthews, a wizard of a storyteller – I love reading his books and you will too.”

The Magic SpellBox Company: Wands & Spells

Whether you need help in attracting success, releasing
creative blocks or even just treating yourself to a magical birthday wish - then there is a magical gift here for you.
Every ingredient has been individually selected and packed lovingly by hand in one of our trademark spellbags along with everything
you need to do the spell right there in the pack, we even tell you when the best time of the day to weave a little magic into
your life is too….

This is magic that anyone can
work, with surprising results. It is the magic of nature, positive magic for positive solutions. Founded before the
turn of the century we are recognised the world over as being the leading and most traditional manufacturer and purveyor of
magical wares. What's more, we're the oldest too - we've been making and selling wands and spells longer
than any other company!

Everything we make reflects our love for where we live,
our faith in the world and our hope for the future as well as drawing upon the heritage of our past. So go ahead, why
not seek the magic for yourself….?

Tangled Words : Unusual & Peculiar Gifts and Books

Tangled
Words Booksellers has hundreds and hundreds of books that you just won't see in huge impersonal booksellers on the High
Street. We pride ourselves on finding unusual and peculiar books that you didn't know existed, but once you've
seen them you've just got to have them!

Titles include such diverse books as "How To Tell If
Your Cat Is Plotting To Kill You"; "Medical Meddlers, Mediums and Magicians"; "Spilling The Beans on The
Cat's Pyjamas"; "When The Earth Was Flat"; "All The Countries We've Ever invaded"; and "The
Atlas Of Countries That Don't Exist".

We also stock classic children's novels like "101
Dalmatians" and "Treasure Island"; really quirky gift books about "Outwitting Squirrels", "Vintage
Party Games" and "Cockney Rhyming Slang" as well as books on weather lore, crystals and magic!

You could spend hours leafing through the
titles!

Wonderland Toys: Vintage & Retro Traditional Games &
Toys

Few
things define our childhood memories like the toys that we remember from way back when. We all had our favourites that
we just had to get out to play with at every opportunity and were distraught if we couldn't find.

There is nothing quite so magical as old fashioned
board games that invoke those memories of rainy days and roaring log fires - and we do not stock electronic or plastic toys.
our range is ever changing as we discover new and unusual glimpses into the past...

No visit to Magic
Alley and the World of Wizard's Thatch would be complete without sampling one of the Golden Broomstick's scrumptious
beverages including our world famous "Original Tudor Recipe ButterBeer". That's right, it really is a real
drink. First appearing in recipe books around 1588 it's a rich, spicy and creamy cold drink that has to be tasted
to be believed!

The Golden Broomstick now only offers drinks to go, as the seating area is now part of an extended Magic Alley
store.

Simply choose
your drink, order at the desk and it will be made fresh for you every time...

Original Tudor Recipe ButterBeer

Pumpkin Fizz

Gingerbread
Punch

Spiced Pumpkin Latte

Gingerbread Latte

Pumpkin Spiced White Chocolate Mocha

The Wizard's Thatch Candy Co: The Original Wizarding
Confection Collection

The Wizard's Thatch Candy Company is quite possibly the most
popular little shop in Wizard’s Thatch with most of
the students (and even some of the teachers) from the Wizard's Thatch Academy treating the shop they refer to as "Auntie
Emm's" as a glorified tuck shop.

Emmentaal Maracas, the proprietor, makes all her own confectionery and insists that the recipes are a
closely guarded family secret. Her story is rather unusual, and she has a fascinating history that you can read all about
in the Enchanted Manor Museum - but suffice to say there's a lot more to her than just a sweet shop proprietor.

created a full seven
years before the first Harry Potter book was published

So, which came first Magic Alley

or JK Rowling's Diagon Alley?

The first Magic Alley & Creaky Cauldron store opened just off the Greenwich
High Road in London in 1990 a full 7 years before the publication of the first Harry Potter book.

Who would have thought when we started
selling wands, spells, books, broomsticks and "Original Tudor Recipe ButterBeer" all those years ago how much the
world would have changed over the years.

Everything we do is based on the bestselling Chronicles of Wizard’s Thatch series of books and we do
not sell Harry Potter merchandise.

However,
we'd like to thank JK Rowling for creating her magical world and in turn making our magical world even
more accessible. And although our London store is sadly no longer open, we'd like to encourage you to seek the magic of
the original Wizarding World here in Stratford upon Avon for yourself.

To book your timed entry slot for the attraction, or to purchase our books by Owl
Order