"After the huge success of Moto G, Flipkart.com and Motorola are now launching the Moto X in India. At Rs 23,999 for the colour variants and Rs 25,999 for the wood finish variants, the Moto X is priced aggressively, matching prices in the US market," Flipkart said in a statement.

The device is available in the US for USD 399.99 (Rs 24,392) without contract for the 16GB version and USD 449.99 for 32GB (Rs 27,465). The Moto X features a 4.7-inch touchscreen, Android KitKat OS, dual core 1.7 GHz processor, supports 4G LTE, 10 MP rear camera, 2 MP front camera and has 2GB RAM.

“The black woven finish will have a black front, the white woven finish will have a white front,” tweeted Flipkart

Previously, Motorola had partnered with Flipkart to launch its affordable smartphone, Moto G. "Similar to the Moto G partnership, Flipkart.com will be the exclusive outlet for Moto X in India. The smartphone will be available for purchase on www.flipkart.com starting 12 noon tomorrow," Flipkart said.

It added that this would be a phased launch and once sold out, the next lot of Moto X will be available on Flipkart in the first week of April. The Android-based Moto X was launched in August last year and was initially available in US only.

The e-commerce website has also made it clear that it has no plans of selling 32GB variant of the device as of now. "We're only selling the 16GB version. No plans for the 32GB, just yet," Flipkart said via Twitter.

Flipkart has also come up with exciting launch day offers in order to boost up the initial sales of this device.