USL Diageo and Essar Oil collaborate for Road Safety in India

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Corporate | Energy

January 09, 2017

On the occasion of National Road Safety week, United Spirits (USL), a Diageo Group Company, and Essar Oil Limited, have announced a path-breaking collaboration to create a paradigm shift in road safety in India. This programme that brings two big corporate houses together in a unique partnership will create awareness and drive definitive behaviour change, particularly among commercial vehicle and truck drivers through a combination of on-ground at the point of sale (petrol pumps), as well as digital, activity.