What Is Pay Per Call? Pay per call is a type of marketing used to generate leads in the form of phone calls. Companies that are looking for leads are known as advertisers. When it comes to pay per call marketing campaigns, advertisers pay a publisher (also known as a distributor or affiliate) an agreed […]

There’s more to sales than just convincing someone to buy your product. It may seem like a simple process, but there are a lot of moving parts that need to be taken care of when it comes to staying organized in the sales game. How do you know which leads need to followed up on? […]

The better understanding you have of your leads, the easier it is to make a sale. When you know how your potential customers have learned about you, where in the sales journey they reside and how they became recognized as a lead in the first place, you’ll be able to more effectively create a sales […]

Every sale begins with a lead. Generating leads is made possible when marketers create interest by promoting their product to consumers. Once a consumer expresses curiosity or enthusiasm about the product they are transformed into a lead. Tracking a lead through the sales process may not be that complicated in a one-on-one relationship, but if […]

Customers these days tend to want to help themselves by becoming more self-sufficient when dealing with businesses. Advances in technology have afforded both customers and businesses this luxury. Self-sufficiency helps the customers by giving them flexibility in their methods of obtaining information and services, while businesses benefit from lowered costs and increased employee freedom. IVRS […]

With the lead being the beginning point of a sales relationship and a sale being the endpoint, leads management is the creation of a pathway that converts a lead into a sale. As online marketing has a more dominant method of reaching and converting potential leads, the business of leads management has evolved. This article […]

When trying to answer the question of “what is call marketing automation,” one must first understand the definition of call marketing. As opposed to telemarketing, in which sales agents make outbound calls to reach prospective customers, call marketing is based upon the stimulation of inbound calls. This is achieved by including phone numbers in advertisements, […]

Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]

For companies that rely on qualified leads for their phone sales based business, outbound phone calls are not only time consuming, but they can become expensive. Through years of refinement based upon trial and error, many successful pay per call marketers and advertisers have learned to maximize their progress by utilizing phone call automation technology […]

A lead is the starting point of the journey towards a sale. Being able to manage leads effectively is an essential function for businesses that depend on sales for their bottom line. With the advent of the internet and online marketing, lead management has become both easier and more complicated at the same time. To […]