“The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with. This franchise doesn’t really behave like most franchises. It’s become something of a year-round activity for […]

D.I.C.E. organisers have announced that Eat, Sleep, Play head David Jaffe, Activision CEO Eric Hirshberg and Xbox creator Sheamus Blackley are all to speak at the development event in Las Vegas next February. NPD’s Anita Frazier and Texas Instruments executive director Delores M. Etter will also give sessions at the event. Tomonobu Itagaki of Valhalla […]

“We were looking for a new way to reinvigorate [the series] and [our developers] came to the table with this idea of bringing physical toys to the game, and that got everyone’s imaginations firing. It took what was a smallish, moderately ambitious project and turned it into a larger one.” – Activision Publishing CEO Eric […]

Activision publishing CEO Eric Hirshberg has said that not all studio analysis periods lead to closures, like with Bizarre, as the firm does its best to find buyers for the product like with True Crime developer United Front Games.

“Welcome to the big leagues Eric. I know you’re new in the job but someone should have told you this is an competitive industry. You’ve got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or […]

During gamescom, Activision CEO Eric Hirshberg provided a keynote speech where he discussed, among other things, what he called “mudslinging” from the EA camp over Modern Warfare 3. We posted the story on Wednesday, but now you can watch the entire gamescom opening ceremony along with Hirshberg’s speech here. His part starts at around the […]

Activision Publishing CEO Eric Hirshberg announced during his presentation at the 13th Annual Pacific Crest Global Technology Leadership Forum in Vail, Colorado that directors Ridley Scott and Tony Scott are working on content for Call of Duty Elite.

Activision CEO Eric Hirshberg has said the firm is still interested in broadening the audience for the Call of Duty franchise, and the firm hasn’t forgotten about Sledgehammer’s action-adventure entry into the series.