A trained journalist can support you by
providing great content and access to your audience. They can also
offer media and communications training. They can give you insight
into the day to day life of a journalist, and how to build a
mutually beneficial relationship.

With experience in the UK, United Arab
Emirates, Saudi Arabia and Singapore, I've trained executives from
start-ups, family-run businesses, global organisations and the
military.

I trained as a news journalist, working
on regional weekly and daily newspapers. As a freelancer I've
written for The Telegraph (London), Financial Times (UK), Tourism
and Travel News (UAE), Outdoor UAE and The National (UAE), Post
Magazine (Asia), as well as various travel, expat and lifestyle
magazines and websites.

Be sociable: Look at how active they are on
Twitter, Facebook, Google+, etc.

Drop them a line: A good journalist will also
be looking for stories they can pitch to publications.

Develop a relationship: Work out a mutually
beneficial collaboration.

Remember: Not all coverage will be positive and
perfect. If you want complete control, you need to pay for
advertising, which is less credible.

Positive, third-party credibility comes from
positive relationships.

Communications
Training

Tailored training courses are ideal for
SMEs who want to communicate effectively with their clients and
potential customers. Delegates will learn about developing
objectives and messages, as well as delivery
techniques. Courses include: