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During the Giving Season (the months between October and December), most nonprofit organizations receive a sizable amount of donations—sometimes as much as half of their yearly donations. As the holiday season can also be a busy time that requires more volunteers than other points throughout the year, getting the word out to those who might be interested in a particular cause can be very important.

That's where Google Ad Grants comes in. Dubbed the AdWords for nonprofits, Ad Grants allows eligible nonprofits to use $10,000 worth of advertising credit every month for free. Keyword-targeted, text-only ads can let people know about the work a foundation does, services that are provided, or volunteer work needed. Here are four types of ads nonprofits can create and tips to increase engagement.

The end of the year can be an important time for nonprofit organizations—ten percent of annual giving occurs on the last three days of the year. Many are wrapping up the fiscal year while many gift-givers are searching for ways to make a difference with their gifts. The invention of the Internet made it possible for those do-gooders to have the option to donate right at the tip of their fingertips. Now, with the growing popularity of mobile devices, including smartphones and tablets, being able to donate is even easier. Here is why your organization's site should have a secure, branded responsive donation page.