Email Marketing Resolution 1 – Clean up your current email database

How often do you give your email marketing lists a good cleanse? Maybe it’s something you have never even thought about, but did you know that B2B email data can decay as much as 40% per year?

Getting rid of bad, invalid email addresses will ensure you get a better delivery rate when sending your email campaigns and if you are paying per email you send, will also save you money!

Cleansing your data does not have to cost a fortune. You can start by taking a look at previous campaign results and removing hard bounces from your database. If you regularly call your data remove any contacts that have moved on, or find out who has taken over.

If you are looking for a quick cleanse of your database take a look at Emailinspector – our online email cleansing platform which starts at only £8+VAT for up to 1,000 checks and removes some of the known ‘Bad’ records. See more about our Online Email Cleansing Service

If your database is large or more problematic we also run a full validation service which takes your email data through further checks for validity. You can read more about how this service works on our Full Email Validation Service page.