Essential Selling Skills

Course Objectives

This one-day programme aims to provide salespeople with an insight into buyer motivation from a variety of different types of customers and sales situations which may present themselves. Delegates will be equipped to recognise these and use the most effective communication techniques to move the sale forward by uncovering needs, developing them, dealing with objections and closing the sale.

Throughout the programme, delegates have the opportunity to practise their new skills in order to improve workplace performance and achieve personal growth.

Course Outline

Principles of professional selling

Three selling situations

Buyer motivation and behaviour

Uncovering and developing customer needs

The Sales Cycle

Attitude and aptitude of selling

FAB: Features, Advantages, Benefits

Listening and Questioning

Dealing with Objections

Buying Signals

Closing the sale

Action plans

Our team are based in Kent but operate across the UK, delivering training sessions to your team. For more information on our courses or to discuss a bespoke training programme that you may require, please get in touch.