Labels in Latin America
New Technologies = Broader Capabilities
By John Cavey
With a population of 600 million and a combined
GDP of $5.16 trillion U.S ., Latin America cannot be
ignored. The more than 20 countries that make up
the region have weathered a variety of political and economic
challenges to emerge as successful, business-savvy, forward-
ing-thinking contributors to the global economy.
In fact, the World Bank projects a solid growth of 4.1 per-
cent for 2012 and 4.0 percent for 2013 in the region, outper-
forming most advanced economies. It states, “The region has
managed to weather the global recession relatively well and
has been growing steadily ever since.”
This success has resulted in a stronger middle class, in a
position to buy and consume more, putting pressure on con-
sumer packaged goods (CPG) and other manufacturers to in
turn, produce more product. This consumer demand is also
driving Latin American printers and converters to manage
COMPETIVE & QUALITY CONSCIOUS
• Servo technology, pre- and re-register programming,
and automated positioning of critical printing
components, have brought the capability of short run
within reach of the flexo user.
• Equipment requests from Latin America are more
commonly including value-add features like
foil, expanded content, screens and 100 percent
inspection systems both in-line and off-line
• Businesses are managed more efficiently, delivery
times trimmed and complex specialty labels
produced
• Well-trained personnel are taking an active role
in orchestrating consistent and predictable print
outcomes
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FLEXO
sepTemBer
2012 www.flexography.org
IndusTry
IndiCaTors
prakolar rótulos autoadesivos (Brazil) has installed its
second mark andy performance series press to deliver
high-quality labels efficiently and consistently.