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Innovation Awards – Design

Concept for the promotional material for the University of Brighton Innovation Awards. The idea of the tin, which was to be mailed as as an invitation, was drawn on the idea of fish being a ‘brain’ food. That is the omega 3 oil contained within fish being an essential part of healthy brain development.

Omega 3 – Fish – Mackerel – Mackerel Tin

The tin contained an invitation, promotional material, and a small deck of Fish ‘top trumps’ cards. The flyer equivalent was shaped like a tin, but with a tear-away paper ‘lid’, revealing the details of the awards below.