Position: #33

ZEISS is an international leader in the fields of optics and optoelectronics with a history spanning over 165 years. The company develops and produces solutions for the semiconductor, automotive and mechanical engineering sectors, biomedical research, eyeglass lenses, cameras, binoculars and planetariums. The brand slightly increased its brand value to move up on rank number 33 in the ranking. The company has a strong focus on innovation and leading technologies, and even received a Red Dot Award for outstanding product design in 2015 for the ZEISS Smartzoom 5 digital microscope. ZEISS is fully owned by Carl Zeiss Foundation, which guides its strong commitment to social responsibility, environmental protection along the production chain, and the company’s efforts to fight blindness. The company’s ongoing “moments” communication campaign highlights the various ways in which ZEISS contributes to improving people’s lives around the world.