Transcript for The Hot Sauce Craze and the Chili Heads Who Say the 'Hotter the Better'

And finally tonight, america has become a nation obsessed with spicy food. For the first time a majority of americans say they prefer spicy sauces, salsa has been more popular than ketchup for years. So we are going to take you to meet a man with the hottest hot sauce ever and abc's linzie janis asks, are you ready? Reporter: Watch as these people eat the hottest chili peppers on the planet. These so called chili heads get a rush from endor fins from the body in response to pain. Chile heads are people that have kind of adopted chile peppers as their hobby. Reporter: That's paul bosland, director of the chile pepper institute. He says there is rising demand for super hots, the hottest chili peppers in the world measured in skoville units. Eating a scorpion chili is like being pepper sprayed in your mouth. Reporter: So hot you need a gas mask to cook with them so why on earth do people do this? We went to see blair lazar, the record holder for making the hottest hot sauce in the world. Everyone needs to try to feel alive just a little bit more. Reporter: Could I say no to a taste of one of blair's meanist chilies? If you would like to try that. You're kidding right? No. Reporter: As soon as it hit my mouth it felt like my tongue was seared with a hot poker so of course I went for more. Wow! Wow! Reporter: Not the most pleasant experience but I have to say I'm feeling a little more alive. I'm okay! Reporter: Linzie janis, abc news, highlands, new jersey.

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