Company / / Gaggenau and Occhio – a mutual understanding

Gaggenau and Occhio – a mutual understanding

August 2016
Gaggenau and Occhio are kindred spirits. It is a bond reflected in their unique fascination with details as well as in the exceptional quality and timeless design of their products. This shared mindset is also one reason that Gaggenau uses Occhio lighting systems in each of the showrooms where it sells its exclusive kitchen appliances.
Gaggenau put the conception and execution of these showrooms into the hands of Einszu33, a Munich architectural firm that previously brought Gaggenau's corporate architecture to many international showrooms. Each of these showrooms brings the fascinating brand world of Gaggenau to brilliant life while also employing a touch of local culture. In doing so, Gaggenau conducts a fascinating dialogue between the brand and the culture of the particular business…
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August 2016

Gaggenau and Occhio are kindred spirits. It is a bond reflected in their unique fascination with details as well as in the exceptional quality and timeless design of their products. This shared mindset is also one reason that Gaggenau uses Occhio lighting systems in each of the showrooms where it sells its exclusive kitchen appliances.

Gaggenau put the conception and execution of these showrooms into the hands of Einszu33, a Munich architectural firm that previously brought Gaggenau's corporate architecture to many international showrooms. Each of these showrooms brings the fascinating brand world of Gaggenau to brilliant life while also employing a touch of local culture. In doing so, Gaggenau conducts a fascinating dialogue between the brand and the culture of the particular business location. The showroom in Guangzhou, China, is a good example of the union that Einzu33 has created. Occhio's Più spotlights exude an incredibly warm light behind a shroud of large brass netting, a homage to the traditional oyster farming culture in the Pearl River Delta. By contrast, the showroom in London draws on the ever-present red brick in the city as a defining design element. The result? A look reminiscent of the tile walls seen in underground stations throughout the British capital. In Vienna, the showroom takes a different local approach as well, melding Austria's refined wine culture and Vienna's coffeehouse tradition with Gaggenau's stunning brand world.

Even though these showrooms are found in such diverse cities as Guangzhou, London, Vienna or Munich, they all have one thing in common: Each one uses Occhio technology that puts the company's products in the very best light. Più piano spotlights installed in the ceiling produce pleasant, glare-free basic ambient lighting to create the perfect setting to work, cut and cook. To accentuate the vertical wall units that display Gaggenau's exclusive equipment, the architects employed Più R track or lui Zoom track spotlights. These striking, puristically designed systems generate Occhio's signature beam of light with the help of an integrated lens. Positioned over tables and counters, the Divo luminaires encased in their timeless glass balls enhance the elegant atmosphere of the rooms. All luminaires and spotlights deliver the highest level of light quality and efficiency with the help of Occhio's »perfect color« LED with CRI 97.