State of affairs: AI and E-Commerce

Can Natural Language Generation help to optimise e-commerce? That’s the question data scientist Jagruti Joshi has answered. In her report, she divides the production process of product content into four steps: Data Gathering, Attribute Filling, Copy Writing and Multimedia Content Development.

With advances in technology, the potential of AI in e-commerce is as broad as its other applications. Algorithms can’t put USPs of a certain product into context with emotional, sales-generating content. But what they can do is save a lot of time by helping to gather and structure product features and edit visuals.

We’d like to thank Jagruti Joshi for sharing her thought on AI’s uses in e-commerce.