As you can tell from the logo, Toy Story Land at Shanghai Disneyland will be both authentically Disney and distinctly Chinese, making it a one-of-a-kind experience for our guests. Everyone’s favorite toys from one of the most popular franchises ever will come to life and play in a fully immersive land with three attractions and a themed character greeting area.

So far, Shanghai Disneyland hasn’t released any numbers to incidate how well it is doing, but there are some indications that popularity has been waning somewhat in recent months. To drum up more visitors, Shanghai Disneyland is selling its first season pass exclusively on Singles’ Day this year.Either way, Disney executives are casting this expansion (which again, was already planned) as evidence that things are going just peachy.“We couldn’t be more pleased with Shanghai Disneyland’s first four months of operation and couldn’t be more excited about our future in China’s mainland,” said Bob Chapek, chairman of Walt Disney Parks and Resorts. “We’re demonstrating our confidence by breaking ground on a new Toy Story Land that will be both authentically Disney and distinctively Chinese.”[Images via Disney Parks]