Eye-popping 3D ads from Cxense jump off the screen (Photo: Business Wire)

Faced with a plethora of online ads, many consumers have developed
‚Äėbanner blindness,‚Äô with lots of consumers admitting they largely ignore
online display ads or find them irrelevant. The resulting challenge for
publishers and advertisers is to find ad formats that engage viewers
without disrupting the user experience. Cxense‚Äôs 3D ads enable products
and images to rotate and ‚Äėpop‚Äô off the screen, without annoying
flashing, expanding or unwanted sound effects. It is a subtle yet
distinct way to capture reader interest (using any type of device).
Displaying three-dimensional ads adds a premium feel to sites, and
showcases the brands using this unique format.

Although 3D advertising is a new concept, interest for the capability
exists in the industry. In a recent
survey
Cxense conducted, more than three quarters (77%) of publishing
executives expressed interest in displaying and selling 3Ds ads on their
sites, as long as they don‚Äôt present a hassle for the publishers or
their advertisers.

The new 3D capability is available as part of Cxense‚Äôs
advertising
products, which are Software-as-a-Service (SaaS) solutions. Cxense
offers industry-leading ad serving capabilities for display, rich media,
video, and mobile advertising, alongside their analytics and data
management capabilities. These tools enable publishers to target
segments of users based on interest, intent, device, context and more.

Benefits of Cxense 3D advertising include:

No special coding requirements: 3D ads use normal HTML

Works on all devices, including mobile, tablets and desktops

Can be used with any size or format, including all standard
Interactive Advertising Bureau (IAB) formats

Consumers can view the 3D ads without Adobe Flash, which doesn‚Äôt work
on many devices

‚ÄúNot only have we created this 3D ad capability, we can also help
publishers target the right consumers with these eye-catching images,‚ÄĚ
said Raman Bhatnagar, CEO of Cxense. ‚ÄúThrough our advanced analytics and
data management solutions, we know who is looking for what products, how
best to target them, and how to present the products in the most
engaging way.‚ÄĚ