Top 17 Inbound Marketing Tools

To bring down visitors to the website, the marketing technique viz. Inbound Marketing is leveraged upon the digital marketers. This form of marketing entirely revolves around how to focus on getting the customers and draw in more high quality leads. So, if you wish to focus on your customer’s buying process and fetch more customers as compared to your competitor, go through the category-wise segregated list of top 17 inbound marketing tools:

Tools to Identify Inbound Interest

#1 Hootsuite

Details at https://hootsuite.com/

What is it? A comprehensive social media publishing tool, Hootsuite was first used in 2008 to identify inbound interest.

What are the common uses? Hootsuite basically helps to get free reports by email, send messages from a single platform, streamlining the posts and scheduling of the tweets as well.

#2 FollowerWonk

Details at https://followerwonk.com/

What is it? Followerwonk is a tool to identify the inbound interest especially on social networking site Twitter.

What are the common uses? Followerwonk plays a major role in inbound marketing that helps in Twitter analytics, segment followers, social graph tracking etc.

#3 Google Keyword Suggestion Tool

Details at http://tools.seochat.com/tools/suggest-tool/

What is it? As the name suggests, this tool provides information about most popular keywords used for generating content opportunities.

What are the common uses? This tool helps to create a list of the most popular keyword phrases using Google, Amazon, YouTube ad Bing “Suggest” database.

#4 Facebook Ads

Details at https://www.facebook.com/about/ads/

What is it? Facebook ads coupled with the precise content helps to get higher CTR (click through rate), by identifying the interest of your target audience on Facebook.

What are the common uses? Facebook ads help to get the right set of consumers at the right time through concepts like Facebook Interest Targeting, Facebook Behavioural Targeting, Facebook’s Custom Audience Targeting etc.

#5 Rapportive

Details at https://rapportive.com/

What is it? Rapportive is an interesting inbound marketing tool that helps to reach, connect and build a rapport with the audience.

What are the common uses? By installing Rapportive tool, you can get the access to the information viz. photo, LinkedIn profile, shared connections etc. of a user whose email id is visible in your account.

Conversion Oriented Website & Landing Page Communication Tools

#6 Crazyegg

Details at http://www.crazyegg.com/

What is it? Crazyegg is a widely used tool that helps in search engine marketing, web analytics as well as inbound marketing.

What are the common uses? This tools allows you to examine and trace audiences’ behaviour thus paving way to create engaging content.

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

There are 2 comments

Great list of inbound marketing tools at one place. It would help lot of marketers to decide easily to choose tools as per their requirements and needs. Thanks keep sharing such a healthy and informative articles.

That’s a great list, Jasleen!
All these tools have the potential be household names.
Although I’m familiar with most of these tools, I would like to recommend you to give SalesPanda a try! It’s an inbound digital marketing software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business. Sales Panda enables you to create customized engagement windows on every page of the website to convert visitors to leads. These leads then flow into their lead management system triggering automated alerts to the user.It also provides a content editor with templates for creating marketing collateral which can be shared via email and social media. For me it beats most of the tools I tried before, functionality wise, for a huge save! And trust me when I say that their pricing is a treat! It has 4 pricing plans to choose from including a free one and goes up to $199/ month at most.Would love to hear back from you regarding this!
Thanks! 🙂