Writers are often unsung heroes in the business world. Some might say the written word is a dying platform. But, truth be told, the industry would ultimately crash and burn without the expertise of writers who are not dying out but evolve in the same way businesses do. There will always be a need of a writer.

After all, writers who dabble in the current market are not just writers. In order to be effective using the written word, they must also be analysts of current trends in terms of content and marketing. They must have the eye to assess how to develop a consistent style with the company’s brand and how the content can match the online aesthetic. Being able to evolve from trend to trend while still keeping up with the integrity of the company’s brand takes study, practice, and a talent that only content writers who are experienced in this field can be able to deliver.

Say, you want to be able to increase your website’s visibility or perhaps even up your website’s rank through Search Engine Optimization (SEO). Any website can buy clicks but it takes engaging, relevant, and accurate content in able to be effective with bringing in new clients. According to Kinetic Word, a website can gain thousands of views a day but still not increase their sales due to the simple fact that they lack in terms of content.

Your teams must be able to work together so that your online brand is one that can be recognized and respected as a reputable source. This means constant and consistent content creation, as well as conversation with their target audience through the use of the various social media channels that are readily available. If you do not have the space necessary to house your own content writer, there are many businesses that offer professional-grade content writing services that can suit your business and online reputation.

Polychlorinated Biphenyls, more commonly known as PCBs, are a class of man-made chemical that has previously been used in industrial production process and in the manufacturing of herbicides by agricultural companies such as Monsanto. PCBs are known to pose serious health risks to those exposed, including respiratory issues, organ failure, cancer, and neurological conditions. Additionally, those exposed by either direct contact, ingestion, or inhalation may develop an acne-like skin rash known as chloracne.

Chloracne is the acne like eruption of blackheads, cysts, and pustules on the skin caused by over-exposure to chloracnegens, a group of halogenated aromatic compounds including PCBs. The condition is oven irritating or even painful, and is most common on the cheeks, behind the ears, under the armpits, and in the groin area.

PCBs are fat soluble, and remain in the body for an extended period of time. Consequently, reactions to PCBs may persist long after exposure to the toxin ends. Although chloracne may be treated with the use of oral antibiotics, it is often highly resistant to any form of treatment.

The condition was first discovered in German Industrial workers in 1897, and affected 226 workers when a container of herbicide exploded at a Monsanto Plant in Virginia.

Use of toxic Monsanto PCBs in industrial or chemical manufacturing processes was banned in 1978 once the dangers of the toxin were discovered. However, Monsanto products manufactured before this date continue to dump toxic contaminants into the air and the environment.

Although chloracne in itself is not life-threatening, it is a signal that the individual may have been exposed to PCBs, which are known to be linked with a number of more serious health complications. It is always important to know the risks associated with PCB exposure and monitor associated symptoms.