At the moment the distribution is only available via SUSE Gallery, which means you need an account there to be able to download the image (waiting for approval of trademark redistribution from openSUSE, since this project is meant also as a promotional initiative of openSUSE, who provided the infrastructure, and quite some help to realize it).
As said in the post on my blog, I have a few invites for SUSE Studio / Gallery remaining. If someone is willing to test, please let me know.