Online Focus Groups: Electronic Discussions for Research

Roger J. Rezabek

Abstract

As part of a dissertation research project, an online focus group was created in order to help determine questions and issues to be asked in depth interviews of distance learning students about their motives, barriers and enablers in their decision to enroll in adult distance learning courses. The focus group used asynchronous discussion through a listserve for approximately two and a half months, and identified several key issues that were explored in the depth interviews. An FAQ for Online Focus Groups is included.
URN: urn:nbn:de:0114-fqs0001185