Abercrombie Kids Launches Gender-Inclusive Collection

Because customers “do not want to be restricted to certain styles and colors.”

Abercrombie Kids is breaking gender barriers with their new unisex collection, called Everybody Collection. Though you might remember the brand for their slouchy boys button-downs and girls denim mini skirts, this new 25-piece capsule has been designed without a specific gender in mind. WWD reported that the company conceived of the idea after running countless focus groups (which they routinely organize), finding that “many customers, when shopping across genders, do not necessarily want to be restricted to certain styles and colors.”

Available beginning today, both in stores and online, the collection features everything from T-shirts to bomber jackets; sandals and baseball caps alike. With the tagline “for every kind of kid and every kind of adventure,” the colorful collection proves to be one that doesn’t make assumptions when it comes to style. The collection will include sizes 5/6 through 15/16 and ranges in price from 19.95 (for a baseball cap or graphic tee) to 69.95 (for a camouflage bomber jacket).

Stacia Andersen, brand president of Abercrombie & Fitch told WWD that the capsule might only be a subsect of the brand at this point, but it will “become part of the ongoing assortment for kids,” adding that there will be updates for the “summer and back-to-school seasons.”