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Digestive Remedies in Macedonia

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Executive Summary

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PROSPECTS

Modern lifestyles cause digestive problems

The growing significance of fast food as a result of increasingly busy lifestyles and a lack of time to prepare healthy homemade meals is ironically the total opposite to local consumers’ growing focus on health and wellness, especially younger generations. This lack of time for preparing homemade meals has forced many locals to turn to quick meal solutions and fast food, which are often unhealthy.

Increased frequency of travel both within the country and outside it, coupled with a rising focus on the prevention of travel-related diarrhoea and motion sickness, further supported sales of digestive remedies in 2018. Over the forecast period travel-related digestive remedies are set to achieve mixed results.

Paediatric digestive remedies an underdeveloped category

In 2018, paediatric digestive remedies was the third best performing category, mainly due to its very low sales base. Paediatric digestive remedies, however, continued to be impacted by very low penetration, for the simple reason that parents of newborns, young children and teens tend to use alternative, homeopathic or traditional remedies to treat mild digestive problems.

COMPETITIVE LANDSCAPE

Krka Farma remains the leading player in digestive remedies

Krka Farma, the local subsidiary of the Slovenian company Krka dd Novo Mesto, remained the leading player in digestive remedies in 2018, although its value share continued to decline slightly due to increasing competition. The company’s leading position can be attributed to the combined strength of brands such as Novolax and Rutacid, which ranked first and third, respectively, overall.

Second-ranked Alkaloid AD Skopje the only domestic company present

In 2018, the domestic company Alkaloid AD Skopje ranked second in digestive remedies. Like Krka Farma, its value share also declined slightly as new brands from smaller players were launched.

Digestive remedies characterised by a high level of fragmentation

Digestive remedies has always been a highly fragmented category in Macedonia. Nearly half of the category’s value sales were accounted for by a large number of smaller, mostly international, players in 2018.

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Consumer Health in Macedonia - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to record steady growth despite political turbulenceInternet access and social media platforms support the growing self-medication trendConsumer health in Macedonia dominated by international manufacturersFew channels sell consumer health products beyond chemists/pharmaciesHealthy growth of consumer health expected to continue over the forecast period

Appendix

OTC registration and classificationVitamins and dietary supplements registration and classificationSelf-medication/self-care and preventive medicineSwitches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer HealthSales Performance of Consumer HealthSales of Consumer Health by Category