Burger King

McDonalds started with one restaurant in the US in 1955. Today McDonalds is the largest and best-known global foodservice retailer. With more than 32,000 restaurants in over 120 countries, their global market potential is enormous. I am going to investigate how McDonalds attracts its customers by marketing. I will research into the products McDonalds sells […]

Nearly three out of four of the 30,000 worldwide outlets McDonald’s operates are franchised. 2 Since McDonald’s has chosen to expand using franchises they have been able to penetrate a large number of markets throughout the world with little capital outflow. In order to do this, however, they must have a consistent strategy to maintain […]

McDonald’s Corp, established in 1955 as McDonald’s System Inc, is the largest fast food operator in the world, with over 30,000 restaurants in 120 countries. The company offered shares to the public in 1965. Of the company’s over 30,000 outlets worldwide, approximately 45% are located in the US. The company’s signature product, the Big Mac, […]

De Chernatony & McDonald (1992) define the term brand as: “an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant unique added value which match their needs most closely. . . its success results from being able to sustain these added values in the face of […]

1(a) Sole Trader A sole trader is a business that has one owner. It can trade under the owner’s name or under a business name. It is usually a family business. Many small businesses such as local shopkeepers, window cleaners and market traders operate as sole traders. Partnership A partnership must have at least two […]

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. It is the last stage in the distribution channel. Retailing in India […]

Product: McDonald’s offers a standard menu including burgers, chicken sandwiches, French fries, breakfast items, soft drinks, desserts and other items which vary by location of the branches. Food products are cooked in advanced, kept hot and packaged to order, allowing for a customer’s short wait time. Due to changes in customer demands, McDonald’s is constantly […]

Fast Food. Britain. McDonalds. These words create a business that affects most of us on a daily basis. Fast Food is food that can be bought whenever you want it, for a cheap price and have a variety of food to suit everyone. Growth of McDonalds McDonalds rapid growth began on the streets of South […]

There are four dimensions or rational principles that lead to the great success of McDonaldization. It offers both workers and consumers the principle of efficiency, calculability, predictability and control. George (2000) found, “Efficiency means choosing the optimum means to give an end.”(p.40) Workers are regulated by rules, in order to enhance their efficiency in providing […]

Within this coursework I have to compare the competitiveness of Burger king and McDonalds and say whether McDonalds is more competitive than Burger King. These two businesses are in the fast food industry and are franchises, which means that not every McDonalds and Burger king store are owned by their company but are owned by […]