Jack Link's Beef Jerky sponsors Urban Assault Ride

The beef jerky brand said it would be the presenting sponsor of the New Belgium Brewing Urban Assault Ride, which is a bike race/obstacle course. The event is open to anyone ages 7 years or older and includes such team divisions as coed, male, female and family, with prizes awarded to the top three teams in each division.

The 2011 Urban Assault Ride will take place in the following locations:

March 20 in Tucson, Ariz.;

May 15 in Madison, Wis.;

May 22 in Chicago;

June 26 in Austin, Texas;

July 17 in Fort Collins, Colo.;

July 24 in Denver, Colo.;

July 31 in Minneapolis;

Aug. 14 in St. Louis;

Aug. 28 in Des Moines, Iowa; and

Sept. 18 in Charlotte, N.C.

“The fun and camaraderie of the Urban Assault Ride is the same spirit of fun and irreverence of the Jack Link's Beef Jerky brand,” said Jeff LeFever, director of marketing at Jack Link’s Beef Jerky. “We hope racers and fans will tear open a bag of Jack Link’s, join in the fun and feed their wild side along the way.”

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