Scott Monty - Keynote Speaker, Timeless Wisdom

This week's video features Sony being called out for having a flog (aka a fake blog) for their PSP. The site, alliwantforxmasisapsp.com (now offline), was not convincing at all - offers were too promotional in nature and Zipatoni, the agency responsible for the blog, was clearly noted on the domain registration page.

When will companies learn? It's transparency and authenticity that matters in social media. In their rush to try to get something out that looks like it's user-generated content, they're missing the basics. First, you need to connect with and understand consumers so that you've giving them something worthy of passing along. Otherwise, it's just a poorly planned promotion that demonstrates just how little you think of your customers.

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Welcome

Scott Monty is a neoclassical digital executive. As a keynote speaker, advisor and recovering Fortune 10 executive, he gives talks to companies and industry organizations about the need to relentlessly focus on the customer. He uses his knowledge of historic literature, philosophy and poetry, together with his ability to trend-spot to show audiences that the key to our future is in understanding timeless wisdom about human nature.