THE SMART ADVERTISING SOLUTION

How to better target in-store advertising to desired segments? How to understand real customer behaviour and use those insights to optimise ad locations, content and timing? How to precisely measure how many people saw an ad, and what was the effect on their behaviour?

Retailers still find it difficult to justify a compelling business case for deploying digital signage. In reality, retailers are able turn these investments into significant additional revenue and to a profitable new business.

The missing piece is Walkbase Advertising - the modern digital analytics and marketing tool for the real world.

Would you like to learn about existing implementations of Walkbase and the results other retailers have gained?

Why Walkbase Advertising?

Walkbase Advertising works by using Wi-Fi analytics to anonymously gather accurate data on customer paths, dwell times and conversions to build rich segment profiles. This is then used for:

• determining the ad hotspots to locate in-store ad displays
• setting the pricing and rate cards for ad displays
• basing content and timing of ads based on behavioural segments
• using behavioural patterns to trigger ads real-time
• measuring how many saw an ad and what was the subsequent behaviour