Let’s be honest. Between one funeral home and the next, there will only be a small variance in the kind of information that is published on a website. The funeral services and arrangements you provide are important, but other funeral homes probably offer similar...

The Internet has become one of the most important tools for businesses. As more people publish information online, it becomes increasingly valuable for businesses to distinguish their information from everyone else’s. Marketers often point to SEO as the magical...

Why does search matter to your funeral home? Technology is everywhere. It has significantly altered how we interact with each other and find information. Our industry is no exception—when people look for obituaries and information about funeral services, they often...

What do people really talk about after someone has passed? Katie Falzone, Legacy.com’s Director of Operations- who has personally reviewed over 1 million online condolence messages in our Guest Books, dug into the data to find out. It turns out, families and...