My reflection on the latest edition of ExpoHIP

The second edition of HIP (Hospitality Innovation Planet) It has been a resounding success. It has doubled in size and grown in exhibitors, and I must emphasize that the organization of the event has been ten. This year I had the pleasure of being speaker at the roundtable entitled "Lots of Pizza" representing my franchise The Mafia sits at the table, with professional colleagues and friends. That is why I also extol extraordinary internal management of the entire event.

They have some very interesting days result with great professionals, both businessmen and CEOs, chefs and other industry players. Hacer un resumen de todo ello no es tarea fácil, so I will focus this article on making a small summary of trends and prospects for the 2018 and give some relevant data about the end of last year.

2017 It has been a year of consolidation in the Spanish economy. GDP marked a +3%; increased sales of the entire market, +2,5% and traffic growth, +1,5%. This means that It has increased the average ticket.

Other interesting facts are traffic growth in the quick service and cafeterias and increasing adult consumption profile (35 a 54 years) with a +5,4%. Consumption that has risen as to the slots would be the morning, where food remains in first place.

As for the market share of organized restoration regarding individual, continues to rise. At 2008,este primer tipo de restauración suponía un 14,9% and in 2018 and is the 22,8% and will continue 'in crescendo’ because the chains were up by 7% and independent restaurants only 1%.

Much attention to Delivery, he 55% food consumer calls home once a month, and in the case of millennials, between delivery and take away the percentage already reached 70%.

According the surveys, most valued by the customer first service, then quality / price along with promotions, followed by adaptation and new needs, although the global environment is the most important gains in consumer choice.

Definitely, to grow your own business is very important to use many tools that today we have within our reach, but also it has a great weight meet industry trends, developments and actual experiences of other local.