A few weeks ago while watching a cable news channel, an HP advertisement came on. It was NASCAR telling a bit of their story and how they partner with HP with their Fan and Media Engagement. A few days after seeing the ad, I got invited to attend a couple of NASCAR Business Series events - these events are done at race track venue for the weekend's NASCAR races. This coming week, the event is at Texas Motor Speedway and the following week it's at Phoenix International Raceway. I'm really looking forward to participating on a panel discussing how small and midsized businesses can leverage social and mobile media to reach their customers. (UPDATE: I was asked by NASCAR to not only host the panel discussion in Phoenix but also present on SoLoMo - Social, Local, and Mobile Media. I'm really honored and excited to do it!)

I'll post pictures on my Twitter accountfrom Texas Motor Speedway and the NASCAR Business Series. I'll also be in Phoenix the following week doing it all over again. I'll also have a follow up post telling you more about the events.

UPDATE: I have video of my pace car ride at Texas Motor Speedway. Boy was that a rush!