Automotive News Canada - Launch Edition 2016 - (Page Intro)
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CRAIN
SPECIAL LAUNCH EDITIO
N
AUTOMOTIVENEWS.C
A FOR BREAKING NEW
S A N D D I G I TA L E D I T I
ON
EV DEAD ZONE? Cold weather can
't be an excuse forever
Technology
By JEREM Y SINEK
TORONTO CORR
ESPONDEN
T
OIL PRICES ARE IN
freefall, hydro prices are
rising
and electric cars still cost
thousands more to buy than their
conventional counterparts.
would appear the case for It
electric car has never beenthe
weaker, especially in Canada
where climate and distanc
challenge any semblance e
of
function.
But there's more at play
BEST PRACTICES
falling
short, lack of federal
incentives and product
choice are seen as the
major stumbling
blocks for Canadians
here than simple supply
and
demand, or lack thereof
.
"There is now the real
cern about climate changecon,"
says Saeid Habibi, a profess
or
Upcoming cars such as
Chevrolet Bolt, with a the
range
of more than 300 kilome
tres,
will help the electric cause.
and electrification researc
at McMaster University her
in
Hamilton, Ont.
Shockingly
talented
Canadians
are hiding
in plain sight
BUIC
K LA
By MICHA EL GOETZ
TORONTO CORR
ESPONDEN
CRO
SSE
Mazda2 available at Toyot
a
stores instead of Mazda
store
It's more logical than it seem s?
s
as the companies expla
in
the marketing strategy
T
By STEVE MERT L
VA N C O U V E R C O
RRESPONDEN
TI Q60
INFINI
ALFA
IULIA
EO G
ROM
GLIO
RIFO
QUAD
CHRYSLER
THE TEACHER WHO MAKES FINANCI
AL
STATEMENTS FUN AND UNDERSTANDABL
E
Do you have your sights
set on a
career in the
retail end of the
Canadian vehicle industry?
Maybe with an
aim to perhaps
one day operate
your own dealership? Then
chances are you
have learned, or
Professor Carol
will learn, your
Meissner makes financial statesense out of the ment acumen
numbers.
from one special teacher.
Professor Carol Meissner
has
been guiding future automo
tive professionals for 14 years at
Canada's
only dedicated automotive
business
school, the Automotive Busine
School of Canada, at Georgi ss
an
SEE CANADA'S SLOW PAGE 36
Who decides
what cars
Canadian
dealers sell?
The ink often goes to the
heads of car companies
,
or their lawyers, but these
enthusiasts set the bar
for how things could be
WHEN YOU HEAD UP ANY
global companies that populaOF THE
te the
automotive industry, you
draw attention to yourse tend to
lf.
decisions affect the fortuneYour
many, and, consequently, s of
your
makes the news on a regular name
In this issue, we're profilinbasis.
people who don't run automo g three
tive
empires, but have manag
ed to have a
positive impact on the Canadi
an
automotive landscape in
their
unique and thoughtful ways. own
"These factors are creatin
g
an environment whereb
y
trification is inevitable." elecAside from tough new U.S.
fuel-economy standards
due
2025, international commi in
ments at the November tCOP21
climate-change conference
Paris, France, underline in
that
only "transformative change
as Habibi calls it, will yield ,"
the
necessary reductions in
carbon-based fuel use.
LEXUS LF-
PACIFICA
C2 CONC
EPT
T
MAZDA CANADA'S DECIS
bring in its latest genera ION NOT TO
tion
another sign of the fundam Mazda2 is
ental shift in
Canadians' car-buying habits.
What might have some people
scratching
their heads, though, is the
fact
you can actually buy it in Canada if
you're
trot over to a Toyota dealers willing to
hip . . . where
it's called the Yaris.
Mazda announced last
Mazda2, produced in its fall the 2016
new
Salamanca, Mexico, would plant in
Canadian showrooms. Thisnot make it to
lar decision by Mazda USA followed a simito not sell the
subcompact there.
The Americans' decisio
surprising, given B-class n was not really
scopic part of the U.S.-pa sales are a microssenger-car market.
But the disappearance
from the Canadian marketof the Mazda2
of how the landscape has is stark evidence
changed north of
the border.
Compact and subcompact
cars once
SEE MAZDA2 MEETS PAGE 36
/// CANADA'S CAR CZA
for anyone who thinks the R HAS A MESSAGE
country's manufacturing
sector can't compete in a
global marketplace
/PAGE 8
SEE A MAYOR PAGE 38
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http://www.automotivenews.ca/http://www.AUTOMOTIVENEWS.CATable of Contents for the Digital Edition of Automotive News Canada - Launch Edition 2016Automotive News Canada - Launch Edition 2016http://www.nxtbook.com/nxtbooks/crain/canada_201707http://www.nxtbook.com/nxtbooks/crain/canada_201706http://www.nxtbook.com/nxtbooks/crain/canada_201705http://www.nxtbook.com/nxtbooks/crain/canada_201704http://www.nxtbook.com/nxtbooks/crain/canada_201703_v2http://www.nxtbook.com/nxtbooks/crain/canada_201703http://www.nxtbook.com/nxtbooks/crain/canada_201702http://www.nxtbook.com/nxtbooks/crain/canada_201702_v2http://www.nxtbook.com/nxtbooks/crain/canada_201701http://www.nxtbook.com/nxtbooks/crain/canada_201612http://www.nxtbook.com/nxtbooks/crain/canada_201611http://www.nxtbook.com/nxtbooks/crain/canada_201610http://www.nxtbook.com/nxtbooks/crain/canada_201609http://www.nxtbook.com/nxtbooks/crain/canada_201608http://www.nxtbook.com/nxtbooks/crain/canada_201607_testhttp://www.nxtbook.com/nxtbooks/crain/canada_201607http://www.nxtbook.com/nxtbooks/crain/canada_launch2016http://www.nxtbookMEDIA.com

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