Entertainment

Music for and by the YouTube Generation

On top of today's front page of Reddit there's an entry that says: "You can't even begin to imagine how awesome this is. Nothing I can write here will do it justice."

This time, it's not a hyperbole. Israeli musician Kutiman has taken hundreds of YouTube samples - often non-musical ones - and turned them into an album that's awesome on so many levels that it leaves you stunned. First of all, the music is good; really good, especially if you're a fan of Ninja Tune's catalog. Secondly, it's amazing to see all those unrelated YouTube bits and pieces fit together so perfectly. Kutiman, whose self-titled debut received high praise from sites such as Pitchfork Magazine, proves that any sound can be music if you know what to do with it.

Finally, the album is interesting from the perspective of distribution. It is freely available at thru-you.com; it is released in the form of 7 songs which are at the same time all singles and videos. The videos can be freely embedded and shared everywhere. No record labels, no distribution costs, almost no production costs. Welcome to the future of music.

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