Miss Indiana didn't even make runner-up in the miss usa pageant held this week. She is the one making headlines and controversy tonight. Here is my "Nightline" co-anchor juju Chang. Indiana! When miss Indiana stepped confidently into the pageant spotlight this week. She had no idea what was about to happen. Within hours, she reached celebrity on Twitter, an overflow of praise and comments for being curvier than the rest of the competitors. One person saying, finally, a contestant that is not a bag of bones. Another writing, dear miss Indiana thank you for looking like an average woman. Were you surprised by the Twitter reaction you got? I was blown away. Never in my right mind would I imagine this would blow up. Others, challenging the flood of flattery. One person tweeting am I missing something? Story on miss Indiana looking curvy and Normal because she is a size 4. In my book that is still really thin. Her body was something that people were not used to seeing in the pageant environment or on TV in general. She is still not representative of the average American woman. Reporter: You are 5'8", and. 137, 138. Reporter: Little bit of a backhanded compliment. Here you are Boeing called Normal. When Normal in this country is quite different size than what you are. I didn't take it as a backhanded compliment at all. Because the response has been so positive. I wasn't being called fat. I wasn't called out of shape. I don't know what normality is, beauty is in the eye of the beholder. Reporter: In an image obsessed society people are quick to judge. All the attention we are paying to her body we should make sure we don't in the process shame other women about the way that they look. Reporter: As for miss Indiana she may have lost the title but she certainly won America's hearts. What makes you emotional? The feedback that I have gotten from girls. I never imagined that I would touch their hearts like this. And it makes me cry. And I'm very happy. In a very happy way. Reporter: In a statement to ABC new the miss universe organization who owns miss usa tells us they could not be more scared the response that miss Indiana usa received. And that a fundamental principle of our company is to help women be comfortable and confident in their own skin. It warms my heart, that I can just, my 30 second on stage has touched so many girls' lives. For "Nightline," juju Chang, New York.

This transcript has been automatically generated and may not be 100% accurate.

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