A persuasive person has a knack for convincing through several well-placed steps.

The most common ways to persuade other people to your opinion is by pointing out the logic behind reasoning and the benefits that they can achieve.

But why is it many good marketers can’t seem to sell their ideas to clients?

Logic and potential benefits are just some of the skills you need – but there are more. You can prepare a logical speech on how profitable your idea or product is to the clients and find yourself losing them still.

Most people don’t like lengthy speeches anyway!

Don’t give up yet, and don’t drop those two major skills.

After reading this article and studying some of the top influencers, you’ll find that the tactics included below have a common factors you can find in these individuals.

There are three key points to keep in mind when learning the art of persuasion: Vital basics, personal skills, and incentives.

The Basics

These are just some of the simpler things that you may already know. If not, I’ve listed them below to start you off:

Know the Client

Whether it’s one person you want to persuade or a certain target group, get to know them.

It may seem hard when it’s someone you aren’t very familiar with but try and establish rapport between the two of you. Find common ground within the first few minutes.

The point to this – we as humans relax around people we feel share similarities with us.

You can find out their interests beforehand and use that to establish a connection; they will open up and talk about it some more! Mention your interest in the same thing and why you find you find it fascinating.

Listen to Aristotle

Remember that class that went on about Logos, Ethos, and Pathos? It’s time to refresh your memory. The three stand for logic, credibility, and emotion, respectively.

You already know that logic is vital – you can state facts and statistics that can grab their attention.

Credibility means already being a respectable person/brand or attaching reliability to you through previous connections or known successes.

Any big wig who’s good at persuasion can tell you of the multiple rejections they had to go through before they got to victory.

Not everyone will agree with you – you’ll learn that and accept it.

Speak Fast

Talking fast can work for you in three ways:

You going through your ideas and facts fast shows you know what you’re talking about, and that you’re confident

Most people are persuaded by a confident talker than one who’s accurate, and you can use that to your advantage. The listener has less time to process and question your words

Also, most people prefer if you can get to the point and not waste their time!

The Incentive

You want something from them, but what can you offer in exchange? Understanding what the person needs from Maslow’s Hierarchy will help you find the incentive. All main incentives fall in the list.

For example, some people look for the potential to make more money. Some need a social incentive; a way for them to boost their image and widen their circles.

The moral incentive may seem like the weakest, but it is effective to use on some individuals; especially for those who want to help others.

Those are some of the key points to grasp when learning how to persuade someone to your point of view. There are a few other ideas that could sharpen your persuasive skills:

The power of reciprocation. Whenever someone buys you a drink or a meal, you feel like you have also to return the favor. Businesses use it all the time, and you can also use that to your advantage

Harmony. As humans, we like fitting in and being held in positive regard among our peers and society. This way, we don’t like being left behind, so we follow what others (particularly the respectable people) do. Businesses use the tactic all the time, and you can too by mentioning other people who support your idea

Togetherness. When building rapport, instead of using “you” in your conversation, use “we.” It fosters a sense of solidarity and understanding

Balance. Not everyone will agree with you if you mention only the good that comes with your ideas. If there are notable weaknesses in your argument, point them out before someone else does and decides not to give you second thought!

Final Word

Preparation is important when you’re out to persuade others to your point of view.

And even with all these tips in mind, you’re going to have to learn to be quick on your feet since not all conversations will go as expected.

Learn to agree with others without stepping on your idea, and stay calm, collected, and pleasant if any conflict arises. Constant practice and a determination to win is what made the bigwigs successful, and you can get there too!

Post navigation

Recommended:

Disclaimer

Disclaimer: HypnoSociety.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Additionally, HypnoSociety.com participates in various other affiliate programs, and we sometimes get a commission through purchases made through our links.