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So very well put! Thank you for articulating several very important points, to which I want to add a couple thoughts:

1) The interplay between in-person and online — they’re all RELATIONSHIPS, it just multiple ways of investing in those relationships. Florance you stated that the in-person serves to deepen the online relationships, which I agree, but I also want to add that the opposite is true too: adding an online channel deepens in person relationships too. When you can do (at the very least) the ‘small talk’ online, the in person conversations can start at a deeper place and go from there.

2) That knowing what the tools doesn’t mean you can use them to develop relationships. I am constantly stunned by how people miss this issue. For a field that is so invested in building community and deepening relationships, this is a gigantic missed opportunity. The “networks” and “network weaving” conversations that are wonderfully gaining steam will hopefully provide a counter balance to this.

Florence – as always, great to catch you in person. And see you online 🙂

Thank you very much for sharing this post. I also think Lisa’s comments are spot-on. I do think social media offer tremendous possibilities not only in terms of building person-to-person relationships but also for organizations to engage with a community of individuals based on their shared interest.

The organizations that “get it” see that social media are not meant to be just another 1-way marketing platform but a space for organizations to provide relevant content to their audience in order to stimulate meaningful conversations.

Well said!
Unfortunately I could not attend the GA, but was honored to speak about ShivaConnect at the National Institute for Jewish Hospice annual conference last week and the opportunity to personally meet many people who I had previously only known online. It was fabulous to “connect!”

And additional to Lisa’s point #2, not knowing all the tools doesn’t mean you’re impaired to the point of not being able to mobilize networks and deepen relationship. I know a lot of people think of me as someone who is completely conversant in all of today’s technology/media tools, but the reality is that I’m learning more every day, as new modes of connections and networks pop up. There’s a lot of tools out there, and sometimes – yes, even to me – seems overwhelming; I look to my colleagues like Lisa and Florence and others to help point out tools that will be of use to me moving forward.

Lisa, thanks for your spot on comments as usual. I also hope the new initiative of the Schusterman Foundation will provide other organizations best practices for networking and social media. Even our relationship is an example of the interplay between online and offline. I only see you twice a year, yet we are constantly exchanging ideas.

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