Corporate Brand Manager

Job DetailsDescriptionBe valued as an individual! Sub-Zero Group, Inc. is a family-owned company where talent and hard work are recognized and rewarded, people work as a team, and everyone is guided by a clear vision: to create the world’s most innovative refrigeration and cooking appliances. We are proud of what we do, and who we are.Sub-Zero Wolf Inc. is recruiting for a Corporate Brand Manager to join our dynamic marketing team. Reporting to the Senior Director of Marketing, the incumbent will define and execute marketing strategies to strengthen brand awareness, consideration, and advocacy throughout our customer base including distributors, retailers, trade partners, and consumers.This position is the champion of our three brands, Sub-Zero, Wolf, and Cove, as it relates to messaging & content creation throughout all print and digital platforms.Responsibilities include:Leading and developing the Brand Management Team which includes Brand Communications, Trade Marketing, and Creative Services members.Managing Advertising Agency relationship in creating and negotiating traditional media plans to maximize ROIManaging PR agency relationships in order to capitalize on Earned Media opportunities.Serving as organizational lead for strategic partnerships pertaining to events and contentProviding leadership and supporting the creation of distributor marketing and promotional plansProviding guidance / direction to Regional Marketing ManagersCollaborating and supporting the creation and execution of display and the needed supporting collateralSupporting the needed content in generating traffic and loading regional showrooms

QualificationsEducationRequiredBachelors or better in Marketing or related field.ExperiencePreferred15+ years of progressive work experience in the consumer products industry with a breadth of skill sets spanning brand management, advertising, channel management, and creative services5+ years of team management experience is requiredDirect experience with Product Launches and managing Advertising & PR partners is necessaryExposure to trade shows and event planning is desirable. Appliance product knowledge is a definite asset and exposure to the cooking world as well as home design and interior decorating is highly beneficialExperience managing a budget requiredUnwavering focus on brand building, team player capable of working within cross-functional teamsExcellent written and presentation skills to clearly communicate strategies and initiatives to internal and external customersKnowledge of Excel, Word, PowerPoint and Adobe are required