March 6, 2013,
1:00 P.M.

Attention readers: This chat has been postponed. We will post a new time and date soon. We're sorry for the inconvenience.

Last week, the Nationals began unveiling the details of their Ultimate Ballpark Access cards, smart cards which combine ticketing, retail and concession payments, loyalty rewards and targeted promotions. While such cards are already common in Europe's top soccer venues, they could mark a significant change in Major League Baseball.

Team COO Andy Feffer, who spearheaded the project, said the cards signal a "monumental change" in the relationship between American sports franchises and their most important customers. Uncertain fans, though, have plenty of questions:

Will it be difficult to manage shared season-ticket accounts? Will this signal the end of ticket-stub collections? Just how often will they get free hot dog offers, anyhow? Also, what are their options if they can't make it to a game?

Andy Feffer will live chat with readers Wednesday at 1 p.m. ET about the changes. Submit your questions and opinions for Feffer to respond to now.

The Discussion

Mar 06, 2013
| 1:00 PM EST

Attention readers: This chat has been postponed. We will post a new time and date soon. We're sorry for the inconvenience.

Last week, the Nationals began unveiling the details of their Ultimate Ballpark Access cards, smart cards which combine ticketing, retail and concession payments, loyalty rewards and targeted promotions. While such cards are already common in Europe's top soccer venues, they could mark a significant change in Major League Baseball.

Team COO Andy Feffer, who spearheaded the project, said the cards signal a "monumental change" in the relationship between American sports franchises and their most important customers. Uncertain fans, though, have plenty of questions:

Will it be difficult to manage shared season-ticket accounts? Will this signal the end of ticket-stub collections? Just how often will they get free hot dog offers, anyhow? Also, what are their options if they can't make it to a game?

Andy Feffer will live chat with readers Wednesday at 1 p.m. ET about the changes. Submit your questions and opinions for Feffer to respond to now.