Internet Marketing

Google recently instituted a change to it's search algorithms — the change affects just under 12% of all search engine traffic and has been rolled out in the US only so far, with plans to go global.

Google's intent is that searchers find more high quality content quicker when searching. Here's an excerpt from their blog regarding the change:

"This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on." (Read the full post about Google's Algorithm's change on their blog here.)

The impact on you?
If you use article marketing in your business, you should be aware that sites like Ezine Articles, GoArticles and others may have seen a substantial dip (or nosedive, as the case may be) in traffic from Google searches as they are no longer ranked as high as they once were. This may impact the amount of traffic (and revenue) your site receives.

Reduced traffic is certainly true for Ezine Articles, where CEO Chris Knight shared that site traffic was down 35% within 48 hours of Google's change. Ezine Articles, a site I've used for years and highly recommend, is being proactive in addressing the lost traffic. You can see the actions Ezine Articles is taking to restore their place in the rankings here.

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