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Market Intelligence

How We Do It

Great Freakin' Data aka "GFD"

When you need to base your business decisions on facts instead of feelings. We take so much pride in the timeliness and accuracy of our GFD because it's the foundation for all our products and services. We geek out over GFD and you may even find yourself doing it too.

We're the fine print.

The 4Ps (Not a Boy Band)

Way beyond Marketing 101, the 4Ps are the nuts n' bolts of our GFD and our specialty:

PRODUCT

features

images

specifications

launch dates

part numbers

reseller numbers

product name

series name

PRICE

shelf

net

manufacturer

distributor

cost

cost-per-click

cost-per-page

advertised price

estimated retail price

POSITIONING

retail

e-commerce

electronic store

mass merchant

distributor

regional chain

warehouse club

endcap

carrier stores

shelf space

stack island

back inventory

floor placement

double tag

drug store

office supply store

home improvement store

PROMOTION

instant savings

instant rebate

mail-in rebate

gift card

merchant rewards

online promotion

in-store promotion

trade-in

sales circular

advertisement

recycling credit

bundles

sales price

Gather, Summarize, Analyze

We're your eyes and ears in the real world for products in the wild and in the works –

over 5 million data points every week.

Gather

We visit hundreds of retail locations, thousands of e-commerce pages, government contracts, public and private distributor publications, press releases, and trade shows to gather our GFD.

Summarize

We extract changes, trends, new products, breakthroughs, and undercurrents.

Analyze

Our category-specific analysts navigate through the data to "explain the why" and help you understand both what is going on and how it impacts your business.