Cheerios Is Giving Away Wildflower Seeds to Help Save the Bees

You might have noticed something a bit off with your box of Honey Nut Cheerios lately. The Buzz the Bee mascot — who practically ate your morning breakfast with you — is no longer there. Why replace Buzz with a white, kind-of-eerie outline? Because bees and other pollinators are endangered, and General Mills wants you to know that if we don't help, Buzz could be gone forever.

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In an effort to raise awareness of endangered pollinators, the company launched a new campaign called "bring back the bees."

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More than 30% of all General Mills ingredients are dependent on pollination, and Cheerios' new website encourages people to order wildflower seeds at no cost. The wildflower seeds will help bees feast, and General Mills is hoping to reach a goal of planting 100 million seeds.

In a statement, Susanne Prucha, director of marketing for Cheerios said, "As a General Mills cereal built around nutrition, helping pollinators get the key nutrition they need through fun, family-friendly activities like planting wildflowers is a natural fit." You can get your seeds here.