KCCI 8 via BetaNewsIf you're not running Windows 10, Microsoft seems determined to remind you, interrupt you and beg you to upgrade at the worst possible moments. There's even a word for it: nagware.

Proof of this was just broadcast live on TV on Iowa's KCCI 8.

Meteorologist Metinka Slater was warning residents of a Thunderstorm on a live broadcast on Wednesday when Microsoft struck.

She handled it with humor. "Microsoft recommends upgrade to Windows 10, what should I do? Don't you love when that pops up?" Slater joked.

Someone backstage must have quickly dismissed Microsoft's recommendation because instead of an upgrade and reboot, the message disappeared and citizens of Iowa were able to get the rest of their weather report.

Popular from BI Prime

Close iconTwo crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Check mark iconA check mark. It indicates a confirmation of your intended interaction.