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ASTON MARTIN ON ICE

Project Description

We tested the Swiss ice

In February, Aston Martin held the 4th Aston Martin ON ICE 2012 driving license for the fourth time in the Swiss ski resort of St. Moritz. Eventum-Premo provided PR support for the project and a visit by a group of Russian journalists to this luxurious event. Of the twelve media representatives who attended the Aston Martin ON ICE, five came from Russia, from the leading automotive, Life-Style and business media.

For fans of the brand, Aston Martin has prepared 16 cars representing the entire model range. The list of machines for extreme drive included the 4-seat Rapide, which is great not only for long trips but also for drift. Also feel the drive and grope for the line between demolition and drifting it was possible on the exclusive DBS Carbon Edition and on the 2011 novelties - Virage and V8 Vantage S.

"Every year, the events held by Aston Martin are getting better and gathering more and more participants," said Jeffrey Scott, CEO of Aston Martin Lagonda in Europe. "Aston Martin ON ICE - a beautiful, incendiary and dynamic show - is the concentration of all brand values, and we are happy to show our customers the capabilities of our cars in such an interesting format." The main goal of Aston Martin ON ICE is to enable the brand's fans to improve their ability to safely pilot supercars in extreme conditions and enjoy driving on powerful cars even with electronic assistants turned off.

Aston Martin ON ICE is part of an extensive driver development program. In addition to the winter course, the summer program Aston Martin ON TRACK is organized, which consists of 4 stages: on April 4 at the Silverstone (England), May 3 at the Nurburgring (Germany), July 15 in Boxberg (Germany) and September 17 on the legendary Spa track (Belgium ). Thus, the full course of driving skills Aston Martin - this BIG 5. In addition, the fans of the brand can always turn to the permanent Academy of driving skills Aston Martin Nurburgring Driving Academy.

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Sberbank1 celebrated the third anniversary of its first office

Project Description

7 November Sberbank1 celebrated its third birthday in a creative atmosphere. Exactly three years ago Sberbank1 opened its first office on the New Arbat in Moscow, and this sub-brand of Sberbank focused on service of VIP-clients, is present in more than hundred cities of Russia.

The company Eventum Premo task was to develop the idea of holding a birthday party that combines the solemn and at the same time homely atmosphere. So we have chosen the format of a cooking class, inviting well-known chefs and many other surprises.
"What could bring together friends better than cooking together and eating together?!", - said the head of office Elena Uskova, opening the festive evening, which became the basis of a master class in cooking dishes of Haute cuisine.

Under the guidance of chef, Konstantin Ivlev Bank managers and VIP clients have prepared four dishes that could adorn any restaurant menu. Konstantin Ivlev is a recognized master of culinary Affairs, member of the French Guild of Groceries Chaine des Rotissers, the head of the Federation of professional cooks and confectioners of Russia. Under his leadership, the guests and the hosts of the evening were divided into four teams, dressed in a real chef's aprons and caps and armed with the entire Arsenal of professional chef's tools culinary Studio "Culinarion".
Logos of each team become stylized images of kitchen utensils that gave the playful mood of what is happening. The competitive spirit seized even skeptics sit at the bar! Indifferent was not. Among the team members was not only financiers but also representatives of the art world – the artist Daniil Fedorov, fashion designer Maria Kravtsova and singer Pierre Narcissus with the whole family.

The first team preparing cold starters – Tian of crab with avocado. The second team got hot appetizers – crispy shrimp with sesame sauce. The third team was busy preparing the main course – fillet of reindeer and mashed baked applesauce with pine cones. Sweet end of the evening was mouth-watering millefeuille with fresh raspberries and sauce company grace prepared the fourth team.
A chef by profession and entertainer by vocation Konstantin Ivlev cheered the participants with jokes, creating a fun and relaxed atmosphere. Many began to share their own methods of cooking, exchanging impressions of culinary discoveries and found new friends.
It's time for tasting and the sommelier suggested to accompany each dish with a suitable glass of wine and a toast. A toast to friendship in honor of customers and managers Sberbank1 said Alexander Bilyk, Managing Director of the transactional business of the Moscow Bank of Sberbank of Russia, noting three basic values on which rests the successful business banking team, customers, and Finance. Guests, in turn, also joined in the congratulations. Almost every one of the eighty people present found kind words to the heads Sberbank1, noting the professional management and high art of financial management.
Congratulations were loud until midnight. The guests left when the holiday of good mood, positive emotions, and gifts – the book of Konstantin Ivlev with author's autograph and commemorative photo.

DEPARTURE OF ORANGE PARTNERS IN BISHKEK

Project Description

MICE event for partners of the Orange company. For partners, we organized an excursion, activities, visit to the master classes and mini-conferences in the most environmentally friendly city in the world

INFINITI Dealer Conference

Project Description

Invited all dealers and representatives of the INFINITI brand from Russia, Ukraine and Kazakhstan at the semi-annual Autumn Dealers Conference 2017
The conference was held under the pretext of the "Moment of Speed", where each guest determined how fast he would move forward, to his new goals in the next six months.

INTEGRATION BRAND SMART IN PICNIC "AFISHI"

Project Description

The smart stand at the Picnic "Afishi"- a real city - the smart city. We created the main street of the metropolis with the attributes of modern street culture, demonstrating how smart fits perfectly in the conditions of the metropolis, as it supplements the city and how the city complements it. In a smart city, you can drink fresh coffee, eat a refreshing ice cream, do a lot of unusual photos to Instagram in creative photo zone, dance to truly rocking playlist, to participate in activities and, of course, to learn more about the brand and sign up for a test drive. Smart "on the hotline with the city", which means that we were even hotter than the average for Moscow!

SPONSORSHIP INTEGRATION OF S7 AIRLINES IN THE PICNIC "AFISHI 2017"

Project Description

The actual absence of summer for the guests of the Picnic Afishi was compensated by the airline S7 Airlines. This year the brand's friends were expecting a new impressive space - S7 Residence. Traditionally, an incredible number of miles were played, which guests could exchange for exclusive gifts from the company or spend on travel. Entertaining spots helped to get their portion of HYIP in social networks - a soft pool, digital trampoline, surf contest and a special cooling photo zone.

DEPARTURE OF THE PARTNERS OF TOYOTA BANK TO SWITZERLAND

Project Description

The guests of the event followed in the footsteps of Karamzin, Tolstoy, Nabokov, Gogol, Zhukovsky and understand why they praised this country in their letters and works.
Like Suvorov, the guests visited the Devil's Bridge from June 17-21, Karamzin admired the views of Lake Lucerne, visited Montreux, where Nadokov and Freddie Mercury lived, strolled along Vevey like Charlie Chaplin, inspired by Byron, the ancient spirit of the Chillon Castle and much more.

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RENAULT BRAND DAYS

Project Description

Dealers from Russia came to find out the latest news about the brand strategy and really be inspired by the updated Renault Koleos.
The conference was motivational and informative, after which the guests were expected a DJ and a cocktail bar on the roof of the Oka tower with breathtaking views of the whole of Moscow from the 86th floor.
On the following days, dealers and customers visited the Brand Days, where they were given the opportunity to complete the quest by visiting the various themed zones dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, LOGAN, as well as the electric vehicle TWIZY and the Renault Sport Formula One Team. , simulator of surfing, gyroskutery and segway, shooting in a shooting range and other entertainments were intended to demonstrate the bright distinctive features of each of the Renault models.
At that time in the lecture hall of Renault Brand Days you could learn about the most significant pages of the company's history in Russia, technologies and the new strategy for the development of the brand "My country. My discoveries. My Renault. " As part of the event, Renault and Castrol for the first time in Russia jointly presented their cooperation in the Royal Formula 1 races.
For this, a replica of the Formula 1 racing car and a simulator was brought to Moscow. Anyone who drove it could plunge into the exciting atmosphere of the prestigious racing series, and also get the opportunity to win a souvenir with the autograph of the team's pilots.The event was attended by 2000 people