In true Short's fashion, just one month in advance of their biggest party of the year, Short’s Brewing Company announces the addition of theSalvacious Planemo Sour Series and Slurm to their 2017 Release Schedule. TheSalvacious Planemo Sour Series will begin with the release of Anni Ale 13irteen, a dry hopped American Sour Ale with black currants. Slurm, Short’s first New England style India Pale Ale, will be distributed in May. Both new releases will be served on tap at Short’s Anni Party 13irteen.

Short's Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.

Once again Perrin Brewing bursts into spring with the release of Grapefruit IPA, the highest selling seasonal brand for those warm spring afternoons. This year, in addition to the release of Grapefruit IPA, Perrin has added a spring seasonal available only in the mitten state; Michigan Cherry IPA.

In an effort to reaffirm their commitment to local, Michigan small businesses, Short’s Brewing Company announces the distribution of two brews for independent Michigan accounts only. Publican Porter, a classic Short’s brew and Chief Hopper, a brand new Double IPA will be distributed to interested Michigan accounts with fewer than five locations nationwide. Both Publican Porter and Chief Hopper will be available in six-packs of 12oz bottles and various keg sizes.

Short’s Brewing Company announces the distribution of a new seasonal beer, The Double Magician. A double version of staple brew and fan favorite, The Magician, The Double Magician is slated to be released on Halloween.

New Holland Brewing is introducing Hoptronix, a Double IPA brewed with Mosaic Hops to create a vibrant hop profile. Starting this week, the new year-round release will begin shipments in 12-ounce bottle six-packs to retailers and on draft to restaurants and bars wherever New Holland beer is sold.

Perrin Brewing Company’s specialty Gilda’s Cherry Saison is made once a year to raise awareness and funds for the Gilda’s Club of Grand Rapids. Gilda’s Cherry Saison will be available on tap starting October 7th throughout the end of October and $1 for every pint sold in the pub will be donated to the club.