Roofing contractors for over 35 years have been purchasing roofing materials with recognized labels such as Carlisle, Firestone, Johns-Manville and others. The attraction was "labor and material guarantees" for 10 to 15 years or more. The guarantees come from the national marketers, not from the installing contractor.

In new construction, this was (and is) attractive to architects, etc., as well as to property owners. Tofinance roofing labor and material guarantees, components of a roofing system are sold at significantly higher prices to establish capital reserves for service over the years.

Continental’s marketplace is new roof construction, roof repair, and roof maintenance. By eliminating the manufacturers’ guarantees of labor and materials, and substituting them with thesame as and/or equal roofing products, and guaranteeing the "merchantability of the products", the labor guarantee comes directly from the installing contractor. This allows Continental to sell roofing materials to wholesalers Worldwide at a 20% to 30% discount below current market. All products are available with a 'no-risk' trial offer.