Honda will have a new tag line with “Start Something Special” that will appear in all branding and advertisements later this fall.

At first, I thought it was kind of lame. Then…

“The idea is that it’s not a car, it’s a relationship,” Mike Accavitti, senior vice president of automotive operations, said in an interview. He said Honda owners give names to their cars more than owners of any other brand.

And then I thought about “Start Something Special” in terms of a relationship and I realized…I really like it!

When you are beginning a relationship, not just any relationship, but a special relationship whether it’s with a significant other or future bff (best friend for life), there is a certain indescribable feeling. Butterflies. Excitement. Joy. Fun.

Hondas are the cars your kids take to their drive tests. Hondas are the first car you buy out of college when you get your first real job. Hondas bring our first children home from the hospital. And more.