The international expansion for several Brazilian companies is surrounded by challenges, inclusively endogenous, that obstruct their more pro-active attitude in the complex and unstable environment where the globalized organizations operate. Notwithstanding, beginning with the comprehension of the internationalization process, based on the stage models, a firm can provide subsidies to predict and plan its internationalization, in addition, influence other companies. From that, the current dissertation presents the outcomes of research with the general objective being to comprehend the internationalization process of Mormaii Indústria e Comércio, Importação e Exportação de Artigos Esportivos Ltda. between the years 1987 and 2005. This research relies on a qualitative and interpretative study case. Primary data was collected via semi-structured interviews with managers from the organization in Brazil, with the director of the partner company in Germany, with managers of three competitor companies at the international fair ISPO Winter 2006 and with the CEO of a winter sports company in Austria. The auxiliary data came from a documental scientific basis, from the company itself and from the digital media. The data obtained was analyzed in terms of content and significance in order to achieve the categories of explanation. The research results revealed that the internationalization process of this organization has been developed according to the Uppsala Model. There were three consolidated stages of internationalization identified as adopted by the organization. The first two stages were considered emergent while the last stage was a systematic and deliberated process of international expansion activities.