24 Hour International Gaming Event In London Featuring A $12,500 Grand Prize For Each Winning Team Member

GUILDFORD, UK – October 26, 2009 – Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS) announced today the Dragon Age: Origins Wardens’ Quest, a 24 hour gaming event for the upcoming dark, epic fantasy Dragon Age: Origins. To celebrate the launch of this award winning new game, BioWare is inviting gamers and press from North America and across Europe to put their skills and endurance to the test as they embark on a tense, epic journey of discovery. On October 28, at 10:00 AM GMT, ten teams of four players each will live, fight and explore the game as the drama unfolds in their 24 hour quest to claim the grand prize. Each winning team member will receive $12,500. Official rules can be found at http://www.wardensquest.com

“We’re extremely excited about the Dragon Age: Origins Wardens’ Quest – it’s going to be an awesome chance for gamers to band together to prove they’re the best at navigating the world of Dragon Age,” said Mark Darrah, Executive Producer, Dragon Age: Origins. “In the game, putting together a strong team is essential to success – In the same way the overall strength of the competing teams will decide who walks away with the money.”

There will be ten participating teams representing their countries: the United States, Canada, United Kingdom, France, Netherlands and Belgium, Spain, the Czech Republic and Slovakia, Hungary, Poland and a specially selected team comprised of the most loyal BioWare fans from around the world. The competition will take place in the Debating Chamber at County Hall in London, England. This space will provide a grandiose setting for the competitors to play the game, discuss strategy and battle for the grand prize as teams are eliminated throughout the day. Around the chamber, screens will be used to display leader board stats and show highlights. BioWare staff and costumed actors will further enhance the environment, theatrics and dramatics of the day.

In Dragon Age: Origins, players take the role of a Grey Warden, one of the last of an ancient order of guardians. Now, as a rising evil threatens to destroy all life, it is up to players to unite the shattered lands and slay the corrupted dragon known as the Archdemon. To restore peace, players must make ruthless decisions and be willing to sacrifice their friends and loved ones for the greater good of mankind.

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Dragon Age: Origins will be released on November 6 in the UK on the Xbox 360® videogame and entertainment system and PC. The PlayStation®3 version will follow later in November. Dragon Age: Origins is rated 18+ by PEGI.

About BioWareBioWare develops computer, console, handheld, mobile and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world’s best-selling titles, including the award-winning Baldur’s Gate™ and Neverwinter Nights™ series, Star Wars®: Knights of the Old Republic™ and Sonic™ Chronicles: The Dark Brotherhood (for the Nintendo DS™). Original BioWare-created intellectual properties include Jade Empire™ and the 2007 Game of the Year, Mass Effect™. With studios in Edmonton (Alberta, Canada), Montreal (Quebec), and Austin (Texas), BioWare is hard at work on the epic fantasy roleplaying game, Dragon Age™: Origins, Mass Effect 2™, the epic sequel to Mass Effect, and the story-driven massively multiplayer game, Star Wars®: The Old Republic™, as well as several unannounced projects. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com.

About Electronic Arts
Electronic Arts Inc. (EA), in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.

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