Marketing Beyond the Sales Funnel

There are potentially tens of thousands of buyers who donít know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You canít reach them using personas, content marketing, or retargeting Ė so how do you find buyers whoíve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.