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Description

Details

Hook web surfers’ attention

Write informative, persuasive content

Develop content for corporate Websites

Edit your material for an international audience

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. In addition to chapters on blogs and other personal sites, portfolio sites, and corporate web-writing, this NEW 5th edition of Writing for the Web focuses on writing for mobile and for social media. It also includes links to special download material including reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file.

Adapt content from print media to the web

Edit material for an international audience

Break print-based writing habits

This book will help you write prose that’s as good as your code. It includes a convenient, easy-to-use Webwriter’s style guide to step you through the rules governing abbreviations, biased terms, capitalization, compound words, and clichés. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice. Whether you are creating a personal Website, developing your company’s Website, or publishing an e-zine, Writing for the Web offers sound advice on writing within the framework of three principles: 1. orient readers to your site 2. inform readers effectively 3. prompt readers to take action so that you get the results you want

Additional Info

Additional Info

Publication Date

Aug 15, 2015

Market

Global

About the Download

This book contains a link (or URL) that needs to be typed into your web browser's address bar. Enter the link to view the Updates Page. Click on 'Download the Forms' to download the Forms Kit. It will be in a ZIP file format and needs to be unzipped (or extracted) to access the files inside.

PDF Preview Download URL

http://www.self-counsel.com/docs/writing_for_the_web.pdf

Edition

Fifth Edition

Pages

176

Size

6 x 9

ISBN

978-1-77040-249-2

UPC

069635402498

Author Details

Author Details - Crawford Kilian

Crawford Kilian has been teaching and writing online since the 1980s. He developed Capilano University's first online writing course, as well as teaching how to write for multimedia and the web. Kilian has published over 20 books as well as hundreds of articles both in print and online. He is a contributing editor of The Tyee.ca, and runs numerous blogs. His Self-Counsel books include Writing for the Web, Writing Science Fiction and Fantasy, and Sell Your Nonfiction Book.