Bieber led Shots' $1.1 million seed round last year. He still
uses Shots to share selfies with other celebrities, backstage
photos at his shows, and pictures of his dog. He also regularly
promotes Shots on his Twitter account, which has almost 63 million
followers.

His star appeal no doubt gave Shots —
which now has more than 5 million users, the Wall Street Journal
reports — a boost: for the first few months of Shots'
existence, 90% of Shots users were also following Bieber on
Twitter. But now, that number has dropped to less than 10%. And
its new funding shows that other investors think the
selfie-powered social network has some sticking power.

Shots lets users take and share selfies, which are displayed in a
feed like Twitter or Instagram. But unlike Instagram, Shots
doesn't let users leave public comments. You can only respond to
a selfie with a picture of your own. There's no text direct
messaging feature. And there's no way to see how many followers
another user has.

Here's what Shots looks like:

Screenshot

Just this week, Shots gave its users the ability to upload
3-second videos and to find nearby friends on the app. Since most
of its users are younger — the average Shots user is 16 —its
limited features are intentional, preventing cyberbullying and
harassment.

Shots isn't making money yet
but cofounder John Shahidi tells the Journal the company has
spoken with advertisers who want to reach Shots' young
userbase.