1) Tracking Everything

To perk up your conversion rates, you need to really know what your conversion rate is to begin with.

Details have stated that 42% of B2B Marketers have been discovered saying that an absence of quality data is their biggest wall to lead generation and so, you need to ensure analytics and conversion tracking are installed as a minimum.

As per a 2-year study by Google partnered with Millward Brown Digital in 2012, almost half, or 42%, of B2B researchers, used a mobile device during the B2B purchase process. More importantly, the data showed a 91% increase in growth across the entire B2B purchase path.

The details above show interesting shifts in B2B space and here you need to be mobile responsive.

So, to make users to come back and convert, ensure your site works on mobile.

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