Jen is a 37 year old single female. She has a dog (who is her baby) and is owner of a small local business with unique items that's perfect for tourists looking for something special. Jen is easy going, willing to try new things, friendly, educated, and outgoing. She enjoys kayaking, social gatherings/networking, gardening, and hiking. (Her mood board is the one pictured)

--------------------

Hank is a 45 year old married male. He has 2 older kids (one in college and the other a senior in high school.) Hank specializes in truck caps and automotive installations. He's not an overly active social media user, but understands the importance of having an online prescence. He wants the most effective and low mantainence marketing for his money. Hank enjoys fishing and time with family.

BRAND QUESTIONNAIRE

I went ahead and wrote down my answers to the questionnaire in a notebook rather than printing out the sheet.

YOUR BRAND NAME & MISSION STATEMENT

Kathleen Wilber, Creative Services Consultant

Using creative ideas to market in new ways (? still working on this...maybe?)