"There has been nothing like CHIEF in the Caribbean for the past two decades and we are excited that the event is working as planned to bring together the industry," said Emil Lee, president of CHTA, in a written release. “We are finding that CHIEF is filling a void in the conference agenda via sessions targeted to sales, operations and sustainability as evidenced by hoteliers' inclination to register multiple individuals from each departmental area.”

CHIEF is designed to help hoteliers compete effectively in the 21st century. Many of the sessions are devoted to helping small, independent hotels, while others have been developed to assist the large chain hotels compete in the difficult Caribbean environment.