Content Strategy

New Facebook Link Preview Change policy went into effect in July of 2017. Facebook now automatically pulls the original image and description from the article you are sharing.The original goal of the change was to combat the fake news phenomenon. However, it had a bigger impact on the content marketers.If you are one...

No matter whether you are a B2B or a B2C company, you are in the business of selling a product or service to, well, people.And people don't buy products or services from businesses, they buy them from people. Some of the most successful companies are often linked inextricably to one person, even...

With so many different content publishing options, it is hard to choose the best blogging platform for your business.Each content platform serves a specific purpose. Your choice becomes easier if you are clear on your goals and how each of these platforms can help you meet them.Each blogging platforms has pros and cons....

Video content is hot!If you’re a B2B or B2C brand and you’re not creating or even considering creating video in 2017 — then wake up, wake up now!Your audience is consuming video on a scale like never before.Because we’re all connected by smartphones, the rate at which videos are...

I had a great conversation about the Marketing and PR Industry with one of the top PR mavens. In addition to changes to these channels, we discussed the impact these have on SEO.As always, I learned a lot about the traditional perspective on high-value PR. It also made me realize that...