Category: Marketing Action Research

Are you doing the necessary research to give your products/services half a chance? What do you presently learn from your sales and marketing efforts? Are they always increasing your knowledge about your customers? Prospects? I found it helpful to review this framework and ask these questions upfront, and several times during the product/service development process. It Read More …

Turning Reflection into Action using the Lean Process of CAP-Do The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an Read More …

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My Engagement Strategy

I am a Freelancer working in Sales and Marketing using Lean Practices based on the above title; The Simplicity of Lean. My intention is not to develop a culture or train an organization. My work is about DOING sales and marketing with a little Service Design mixed in.

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Marketing with A3 Program

When Lean Organizations try to introduce Lean to Sales and Marketing they struggle to develop Lean Thinking. Using the A3 Process provides a proven method for practicing Lean.(2) One-hour Sessions on Consecutive DaysFind out More

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