Irish bank AIB ruminate on the meaning of belief in this well-executed ad from Rothco and directors Si&Ad. Scored by a lullaby version of Blur's ‘Tender', the film consists of one continuous three-hundred-and-sixty-degree shot while house lights from myriad homes illuminate in time to the song.

The sense of motion conjured here is impressive, as viewers are transported from coastal dwellings to urban and suburban streets. Even if the lofty script threatens to disrupt the momentum, there's enough audio and visual flair to convey the brand's hopeful message to prospective home buyers.