Decrease in earnings

Troubleshoot a drop in earnings

This guide will help you to understand and troubleshoot the various factors that can lead to a decrease in earnings. You'll learn about the key drivers for revenue, the reports to look at, and some best practices for optimizing your earnings.

Find out why your earnings have declined

The first step in identifying what's caused a drop in earnings is to know the key metrics that influence your earnings. There are multiple factors that affect revenue, but in general the important metrics are: page views, CTR, page RPM, and CPC. You can view these metrics on the Reports page in your AdSense account.

The Entire account by day report

The most useful report to start with is Entire account by day. To access this report:

Click Reports, then select Entire account by day.

We recommend that you extend the date range to at least the last 30 days to get a better picture of any patterns or trends.

Key metrics

Use your Entire account by day report to investigate each of the following key metrics. Note that you'll need to select different metric families and/or individual metrics as you work through them.

OK firstly, ignore picture 2. You should only read estimated YouTube earnings in YouTube analytics. AdSense no longer shows estimated earnings from YouTube and any figures you see will more than likely be wrong....

There isn't a lot of way to affect a change in the value per click, or per impression. Since what's earned is based on what the advertiser themselves bid, and sometimes affected by smart-pricing. Good quality original content and mostly...