Virtual media has become nowadays the scene for building the self-image of a person, place, object, institution, organization, etc. The online reputation has become more and more important these days, when it seems that everything is happening online: finding a job, looking for a present, a boyfriend/girlfriend, or a new house, getting a diploma, etc. The two distinct opinions regarding the online reputation shared by entrepreneurs are: on one hand, an online reputation helps companies and its employees to build a strong organizational culture; on the other hand, an online reputation represents a negative aspect since the internet is full of rumors and unreliable sources.