Critiques – The Graphics Groovehttp://www.thegraphicsgroove.com
Professional Analyses & Critique Of Popular Wesbites By Barbara Lord.
Thu, 21 Mar 2019 04:25:09 +0000 en-US
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1 79544427Why You Should Book An Eye Test Loftushttp://www.thegraphicsgroove.com/why-you-should-book-an-eye-test-loftus/
Fri, 08 Feb 2019 18:35:57 +0000http://www.thegraphicsgroove.com/?p=666If you live in Loftus, Australia and need to book an eye test Loftus, never hesitate to choose Optopia. Here you’ll find an online site offering all types of eyeglasses and contact lens that fit your vision. They have proficient optometrists serving different clients for several years. You’ll surely find a wide selection of glasses, …

]]>If you live in Loftus, Australia and need to book an eye test Loftus, never hesitate to choose Optopia. Here you’ll find an online site offering all types of eyeglasses and contact lens that fit your vision. They have proficient optometrists serving different clients for several years. You’ll surely find a wide selection of glasses, frames, contact lenses and eye tests near Loftus and the surrounding areas. These brands will surely bring comfort, style and clarity in your vision.

The Optopia site at https://www.optopia.com.au/ can help you find the eyewear that you need. You’ll just have all the pages offering what you need to know about eyewear. The first page brings all information about the website, especially that it’s located in Sutherland. It gives you detail on how the optometrists do the eye tests and prescribe the right solutions for your eyewear needs. To ensure that you have everything you need, why not book an eye test Loftus for the right lenses.

If you’re out to choose beautiful eyewear, visit the Optopia website to find what you need. The frames are from branded designers, such as Dragon, Givenchy, Jimmy Choo, Police, Kate Spade, Furla and more. They have all styles of eyeglasses and sunglasses, that are not only practical but fashionable as well. You’ll just have to suit yourself in relation to your preference, style and budget.

The website too has a clear presentation of the kind of eye examination, eyeglasses and sunglasses you need. They are manned with proficient professionals that are ever ready to treat your eyes in case you need help. You can choose to book online, visit the actual Optopia shop at Sutherland, or contact their local phone number for appointments. Whatever is accessible, they can do it for you. And rest assured, there will be licenced professionals ready for a book an eye test Loftus in Sutherland.

Of course, the https://www.optopia.com.au/ can’t give you the exact and right eyeglass, sunglass or contact lenses without booking for an actual appointment. It’s important to have your eyes checked just to ensure you get the right fit. The website can show you directions on the exact location of Optopia. You will know that this company is indeed reputed and reliable in the eyewear industry in Australia.

]]>666Web Designed Critique: Tradieshttp://www.thegraphicsgroove.com/web-designed-critique-tradies/
Fri, 08 Feb 2019 15:22:09 +0000http://www.thegraphicsgroove.com/?p=660When it comes to a membership club, coming across as welcoming is an important thing to do. The website for Tradies Promotion, www.tradies.com.au, apparently got that memo, with an alluring website with great images, and a cool, appealing colour scheme. The site, www.tradies.com.au, is a case study in how to use images to tell your …

]]>When it comes to a membership club, coming across as welcoming is an important thing to do. The website for Tradies Promotion, www.tradies.com.au, apparently got that memo, with an alluring website with great images, and a cool, appealing colour scheme.

The site, www.tradies.com.au, is a case study in how to use images to tell your website’s message. The aim of the site is to be appealing, and the images it uses in its pages convey that message, which contains either appealing locations and settings, or people having a good time, which help give the site vibrancy and that human element.

That being said, the site sometimes feels like it’s a little too reliant on the images, to the detriment of everything else. The site’s colour scheme is a cool, pleasant blue and white combination, with highlighted text and links sporting the former colour, differentiated with different shades. Even the links on the images sport the same colour, though the site avoids the issue of it blending into the image thanks to good choices of images.

As for navigation, images tend to also have links on them, so they also pull double duty. The main header scrolls down as the browser scrolls down, which is great, since it has links to all of the pages on the site, so navigation isn’t too problematic, even considering all the images.

That isn’t going to be much of an issue, however, as text is quite minimal; they tend to be not much longer than a couple of sentences. This is all the more pronounced due to the formatting used for the site’s text; small letters sporting grey text. This makes them hard to notice sometimes, as the big, bright images placed near them take attention, like they’re supposed to.

At the bottom of the page, there’s a section containing additional information on Tradies’ locations, plus links to other sites; Facebook, Instagram, Twitter and YouTube. There’s also a text box for those looking to sign up for the company newsletter, positioned at the bottom, likely because the people that’ll scroll down that far actually have interest in what they’re offering.

All in all, the site has great images, and a good layout going for it, but could rely on its images a fair amount less. Be more flexible, be more well-rounded; images are great, but as the old saying goes ‘Don’t put all your eggs in one basket’.

]]>660Web Design Critique: Safeway Security Screenshttp://www.thegraphicsgroove.com/web-design-critique-safeway-security-screens/
Tue, 29 Jan 2019 18:13:41 +0000http://www.thegraphicsgroove.com/?p=647About the website Safeway Security Screens is a website of company that manufactures screens and security doors in Perth which is based in Perth, Western Australia. The business is family-owned and has been operational for almost three decades. Today, we are going to critique its website located at www.safewaysecurityscreens.com.au. First Impression. As soon as you …

Safeway Security Screens is a website of company that manufactures screens and security doors in Perth which is based in Perth, Western Australia. The business is family-owned and has been operational for almost three decades. Today, we are going to critique its website located at www.safewaysecurityscreens.com.au.

First Impression. As soon as you click on the website, the first thing I noticed is the fast loading time. The contents are shown right away. The website is simple with a plain, white backdrop. There are only three short paragraphs containing an introduction about the website and what it offers to customers. From this, visitors know right away the purpose of the website or the company behind it.

Design and Layout. The design of the website is simple and minimalistic. There is not much going on in the homepage except for a brief introduction. Below that are three videos embedded on the page. These videos are made in order to showcase how the products are developed, tested and sent into production. As for the layout, aside from the main content, there is a side bar at the right side with seals related to the business including best price guarantee, lifetime break-in guarantee and lifetime component warranty.

Color and Font. The website does not have much color to begin with. The background is a solid white and the texts are all in black. This made the logo at the top left corner stands out because of its black and red color combination. Aside from the call to action button for “Request a Quote” and the seal of warranties at the right side, there are no other colors on the page. This made the entire page look quite empty. The whole website uses the same font all throughout. It is easy to read but it does not offer much in terms of variety.

In conclusion, the website of Safeway Security Screens that manufactures security doors in Perth is simple, minimalistic and professional-looking. The homepage conveys the information that clients want to know as soon as they land on the site. It also has the recommended call to actions buttons.

]]>647Web Critique: Brisbane Plumbing And Gashttp://www.thegraphicsgroove.com/web-critique-brisbane-plumbing-and-gas/
Tue, 22 Jan 2019 10:17:03 +0000http://www.thegraphicsgroove.com/?p=640About Brisbane Plumbing and Gas Brisbane Plumbing and Gas is a plumbing services company that started its business in 2005. It is continuously providing excellent plumbing services across the areas of Brisbane and Ipswich. Searchability. The website appears on the first page of the Google search results when searching for the keywords “Brisbane plumbers” which …

Brisbane Plumbing and Gas is a plumbing services company that started its business in 2005. It is continuously providing excellent plumbing services across the areas of Brisbane and Ipswich.

Searchability. The website appears on the first page of the Google search results when searching for the keywords “Brisbane plumbers” which is indicative that the website is popular. It could have been better if it appeared first on the list, however, being on the first page is already a good thing.

Usability. The website is complete with all the necessary information that a customer needs about plumbing services. It is user-friendly and currently updated.

Navigation. The menu is arranged horizontally at the top of the page with drop-down menus for some pages. There are some drop down topics, though that are not found as you scroll down on the home page showing only some of the services in the drop-down menus. Thus, it better to use the main menu with the drop-down topics for easy reference.

Design and layout. The design of the website is skilfully developed with attractive bright colours. There are written testimonials as well as video testimonials that arouse the interest and curiosity of the online user. A map can be seen on every page as you scroll down which makes it easier for users to locate the branches that are accessible to them. Various guarantee seals are postedon each page as well as their accredited suppliers to support the reputation of the company. There is also a calculator provided at the home page to help the user compare the running costs of various heaters. The photos are clear and give the users a good idea of the company’s expertise.

Contents. The website of Brisbane Plumbing and Gas which offers different plumbing services is very informative and useful. It is full of details about plumbing services that people need to know whenever they need the services of the company. The free report on the tips on how to reduce your energy bills is helpful to users. The contact field provided where you can write your message is a good way for the company to establish a contact list of prospective customers.

]]>640Web Design Critique: Triumph Healthhttp://www.thegraphicsgroove.com/web-design-critique-triumph-health/
Sat, 22 Dec 2018 07:07:00 +0000http://www.thegraphicsgroove.com/?p=623About Triumph Health Triumph Health is located in Bankstown, Sydney offering a one-stop shop solution to problems that are encountered in the legalities, health, education, and well-being. Searchability. When searching the keywords “Triumph Health”, the website appears on the first page of the Google search results which is a positive indication of its popularity. This …

Triumph Health is located in Bankstown, Sydney offering a one-stop shop solution to problems that are encountered in the legalities, health, education, and well-being.

Searchability. When searching the keywords “Triumph Health”, the website appears on the first page of the Google search results which is a positive indication of its popularity. This is an advantage for more views of online users.

Usability. The website is convenient to use with all the necessary information about the aspects of legalities, alternative medicine, and education. The menu tab on the Services section has a drop-down menu that makes it easy for online users to get connected to the topic being searched.

Navigation. The menus on top of the page are arranged horizontally with drop-down menus for the Services section. However, there are no menus on the bottom of the page that could lead to the links on the top menus for easier navigation. The topics on the Services section are individually placed in boxes while you scroll down which instead provide the same information on the drop-down menus on top of the page which is still convenient for online users.

Design and layout. The design of the website is quite simple in light colours which make it a little bit dull. Warmer colours may be used to make the website more attractive. However, the light colours, though are soothing to the eyes. The map at the bottom of the page gives the location and it can be viewed on a larger scale to make it more readable. The pictures are not all real people, however, the cartoon style makes it lively to look.

Contents. The contents of the website Triumph Health which offers plenty of information on education, alternative medicine, and other legalities are well structured and informative for online users to use on their research. The topics are interesting which are useful to everyday lives. The company has a noble objective of helping people get information about the different topics that are commonly searched. The articles are clearly stated that gives the online users an easy way of understanding and connecting to their particular need.

]]>623Web Design Critique: TecDishttp://www.thegraphicsgroove.com/web-design-critique-tecdis/
Fri, 21 Dec 2018 12:35:01 +0000http://www.thegraphicsgroove.com/?p=62003When it comes to standing out as a company, one of the key things to remember is presentation. Tecdis European Logistics Network certainly presents itself well, though there are some blind spots. First off, the site uses a straightforward cobalt blue and white colour scheme, with the only splashes of colours being the images, highlighted …

]]>03When it comes to standing out as a company, one of the key things to remember is presentation. Tecdis European Logistics Network certainly presents itself well, though there are some blind spots.

First off, the site uses a straightforward cobalt blue and white colour scheme, with the only splashes of colours being the images, highlighted text and links. This gives the site a somewhat straightforwardly professional approach, its information presented with little fuss. It avoids feeling bland, for the most part, since the images it uses are quite eye-catching, with images of company staff doing their jobs and handling logistics.

That being said, a few of the images do look a little strange, as if too much editing was done to them, or the processing didn’t work too well. It’s fairly jarring to see good images, only for one where a forklift and its operator look so blurred they look like ghosts. Another small issue can be seen at the main page, following the main header, where the site lists down the positive points of the company; following every list, there’s a “Read More” link to the other pages. Except only half of the lists have the “Read More” link working; Warehousing and Reverse Logistics. High Tech Transport and Value Added Services also have the words “Read More” at the bottom of their list, but it doesn’t actually go anywhere.

For the head, the company’s name, e-mail and search bar are displayed, and that’s about it. While understandable; the company clearly didn’t want the first thing that visitors to their site be a cluttered head, it also feels a little lacking. Notably, the site doesn’t have customer accounts, which means that the only way to be in company with the company is to use the information displayed in their Contact Us page, which is pretty much just the last part of every page on its own, which lets visitors to the site get a quote from the company.

Worth noting is that Tecdis European Logistics Networkdoesn’t have a telephone number, a mobile number, a Facebook page, or a LinkedIn page. Well, the Get a Quote part of the site does have some space for what can be assumed is the company’s LinkedIn page, but it’s empty; just the LinkedIn logo followed by a blank space.

The text used across the site is straightforward enough, cleanly done, with minimal grammatical or typographical issues. However, the text is also a little on the grey side, which, doesn’t really stand out as well as it should from the white background.

All in all, the site’s layout has little issue, sporting a straightforward and effective structure, though the site’s content itself feels a little unfinished in some places, with key information and links missing. The pages in the site feel a little detached from the others, so navigation can be a bit troublesome at times, especially with how long some of the text is. A little polishing could do this site wonders.

]]>620Essential Elements For A Financial Services Websitehttp://www.thegraphicsgroove.com/essential-elements-for-a-financial-services-website/
Tue, 18 Dec 2018 14:58:06 +0000http://www.thegraphicsgroove.com/?p=616A website is an essential component of the digital marketing strategy of a company. Professional websites with quality content helps businesses to portray positive image to the potential customers. The website acts like the face of the company to the online viewers and plays an effective role in converting visitors into clients of the company. …

]]>A website is an essential component of the digital marketing strategy of a company. Professional websites with quality content helps businesses to portray positive image to the potential customers. The website acts like the face of the company to the online viewers and plays an effective role in converting visitors into clients of the company.

The website for financial services companies should include some specific elements, in order to be effective in communicating with the clients. The tips are provided with reference to the website plenty.com.au, the website of professional company that provides financial advice in Australia, so that they can be easily understood.

A financial services website has a dedicated audience with specific needs. The website should have the following elements to impress the niche audience.

Simple layout

The layout of the site should be neat and simple. Viewers should not be distracted with too much text and clutter. The information provided on the site should be crisp and to the point. For example, the website of Plenty financial services, a company that provides financial advice in Australia, does not have much text. The viewers can directly proceed to creating their customized financial plan from the homepage.

Mobile friendly

Websites that are responsive and adapt well to different screens are ranked high by the search engines. Most of the viewers use mobiles and tablets to search the web for different products and services. Hence it is essential for financial services companies to design a website that is highly responsive.

Effective call to action

The website should have a strong call to action to entice the visitors to further engage with your business. The website www.plenty.com.au, has an attractive call to action that encourages the visitors to reach their financial goals. The call to action is placed right under the company name and is highly visible.

Explainer videos

Financial services is a complicated topic. Most of the viewers are confused about different services offered by the company and the need to consult a financial advisor. Websites can use interesting explainer videos to help the viewers understand the importance of financial advice in Australia and how it helps them to achieve their financial goals. The website of Plenty financial services has some really educational explainer videos that help the viewers to understand the services provided by the company.