All posts for “Direct-to-Fans”

Direct-to-Fans

Recently comedian Louis C.K. has made a lot of news by offering his most recent comedy special for $5 via his website. That doesn’t sound amazingly disruptive in itself, but if you dive a little deeper, you’ll see that it's an experiment that shines a light on the future of media.
Let’s look at the normal process. A creative person creates something amazing; it could be a video, a album, artwork, whatever. They often work, under contract, with media companies to sell it. This gives them... Continue Reading