“We are very proud of this beautiful landmark asset that portrays such an important icon and celebrates the coming tournament on Russian soil.”

“It was very important for us to portray Russia as the Host Country in the Official Poster,” added the Chairman of the Russia 2018 Local Organising Committee Vitaly Mutko.

“That’s why we chose Lev Yashin, a symbol of Russian football, as the main figure. I’m sure that the poster will become one of the most memorable symbols of the 2018 FIFA World Cup Russia and that fans and participants alike will approve of it.” FIFA wrote on its website.