Cómo Lynette Turner comenzó su viaje en diseño de página web

Resumen

Calling all Designers. Maat Professional Services is launching another contest and we want you! We are in need of a website home page and one sub-page design for the Element Hotel Suites brand.
Your mission if you so choose: to think like an end user looking to book a room at the Element Hotel Suites. You’re on the site – what do you need it to look like? What sort of “cool” things do you want to see on the site? What would make you say “cool site – looks like an awesome place to stay”. And, I wonder who designed their site because it’s AWESOME?? ;-)

Nombre de la empresa

Element Hotel Suites

¿Qué te inspira y qué diseño imaginas para tu empresa?

Element Hotel Suites is the first in a series of small boutique suites available for long and short term stays. The Element Hotel Suites offers trendy open-concept studio suites.

This is Phase 1 of the site since we have a Nov 30 target launch date. So, we need to site to be easy to develop.

Customer Experience:
Customers feel good when they are there
It draws people to want to come back (high customer service, quality, offers variety and convenience)
Clean, fresh, light and airy, friendly, transparency

What we want the site to accomplish:
• Aggregate Information:
o This is the best site to come to for information about Calgary, things to do, and the best place(s) to stay.
• Save time: Aggregate information for visitors
• Convenience of booking: View and Book
• Planning: Itineraries
• High-end Appeal: Repeat visitors, Advertising opportunities, etc
Who we want to reach:
• Business Travelers between the ages of 25-45
• Leisure stay 25-45

- Must be available on all pages
- “Specials & Packages” (this would be a graphic with copy and then the link would open a new window for the actual offer)There should be a space for ~ 200 words of copy – intro on the homepage
- A place where we can link live feeds1. Weather

2 . News

Colors

Colors from the Logo

Additional accent colors – charcoal grey

Fonts: something easy to read

No quieres

Something not described in the brief ;-)
“Templatey” look and feel
A lot of flash