Category: Marketing

The festive season is only just around the corner, so now is the time to make sure that your pay per click (PPC) advertising is working properly. This means that you have to get your advertisement campaign focused, have your budget ready and make sure that you know which keywords to use. This will guarantee your online success.

Managing an Effective PPC Campaign for the Holiday Season

First of all, did you know that 25% of customers buy in the month of October? And a further 50% buy in November? This means that you have to get ready now if you want to reach your sales targets. If you are not yet working with a PPC management company, find one today, in other words.

First of all, you have to focus on your budget. You don’t want to underspend at this time, because now is when you get results. Additionally, think about when customers will be online to shop, which tends to be predominantly in evening times. Your budget should go up around the month of October and you should keep it there until the New Year. Your budget in November should be slightly higher than October, and slightly higher still in December.

Make sure you monitor your progress every single day. You may usually only monitor weekly, or even less frequently, but daily is needed in this busy time period. This will give you the opportunity to make changes as and when needed. After all, the festive season is relatively short.

Focus during your monitoring on which URLs are the most popular, and adjust your budget so that they get the most money. If you find that multiple URLs are working really well, then you might want to give up on a few others so that you can focus specifically on those.

PPC advertising is all about timing things right in a focused way. Yet, you also have to have the right message. Hence, speak to your consultant to find out whether timed adverts could work for you. Things like offering a limited time only discount can be highly effective if you are guaranteed to be able to reach the right people.

When you work with your consultant, you also have to remember that about 50% of shoppers go to stores they have not been to before. Hence, don’t focus solely on targeting the customers you already have on your database, but also on attracting new customers. During the holiday season, people want to buy new and unique things, after all.

Finally, make sure that you get your keywords right. This is absolutely vital during the holiday season in particular. Your PPC management consultant should be able to perform extensive keyword analysis for you, so that you can make sure that you will get the best results. Do keep your eye on the ball, however, by monitoring whether the results they promise are actually being delivered.

Incoming search terms:

The primary purpose of market research for startups is to determine scientifically the viability of the business concept and model being proposed. The three key elements that are studied through such research are – the market, the competition and the customer. A well conducted market research will provide practical insights which are essential for the entrepreneur as well as the investors regarding the profitability of the venture. Traditionally such research relied heavily on methods such as customer interviews, surveys and focus groups which have now given way to more innovative and high tech methods which can get accurate data within shorter span of time.

Idea Testing

This primarily refers to testing the feasibility of the concept that startup is planning to launch in the market. Market research for startups is therefore essential to find the viability of the project through analysis of the market forces and opinions of domain experts. Showing prototypes of the idea to potential customers is a proven means of deriving realistic responses from them which shall indicate its acceptability in the market. Engaging in meaningful discussion with customers and market experts after demonstration of the prototype will provide a fair idea regarding its usability and acceptability. If the response is positive it infuses confidence not only in the entrepreneur but also among the financiers as well. Negative responses on the other hand are indications that either the project needs to be abandoned or you need to suitably reconfigure it as per the inputs received through such interactions.

Designing the Concept

When you have a great concept that has business potential it is essential to make an empathic design that will meet the needs of the customers. The best way to go about this is to observe the customers rather than ask them questions about their preferences. One of the biggest benefits of market research for startups is that it lets you see how the customer will behave rather than create designs on hypothetical beliefs. Even at times the customers do not know what they really want. Thus real time observation will tell you what they themselves cannot clearly explain. In a large number of instances the customer will ultimately come around to accepting a new concept which he was initially reluctant to try out. Thus researching the design aspect of your concept holds the key to innovative products which were unexplored before both by the businesses as well as the customer.

Lead Users

These are the early adapters of concepts and technologies well before they became common in the markets. Market research for startups should focus on the requirements, experiences and feedback from these lead users to create unbeatable products. Lead users are those people who will not hesitate to adapt to the emerging trend and hence they become invaluable sources for obtaining vital information that can help you design products to be competitive and innovative. Assuming these lead users as a sample market you can effectively judge the viability of the product in commercial terms. Thus the importance of startups in having closer interactions with these kinds of lead users to get a better picture cannot be over emphasized.

Quality Function Deployment

This is the vital link between what the market research for startups has indicated through ideation, designing and interaction with the lead users and what the final product looks like. The process is like an engineering tool that first takes into account what the customers like and then goes on to design a product that can match up to those expectations. Thus the process ensures that the product actually lives up to what the customers desire out of it. Thus the final product will out as a market informed design that has a higher chance of success since it based on a thorough research and backed by scientific processes. The product thereby possesses better market potential inherently.

The whole process of conducting a market research for startups and implementing its findings may be far more complicated than the way it has been described here. There are several practical considerations and constraints which the entrepreneur must address before the dream takes a real shape. However the market research for startups shall prove to be an invaluable tool in this direction.

Twitter lately has become a very special phenomenon. People talk about Twitter in all forums and each time I can, because this site Microbloging has become fashionable and this I think there is no going back.

But first as born Twitter was created based on a group of people working together on a project and needed to keep in touch and know each other was doing at all times, have a rapid and almost instant communication, and thus was born this Web 2.0 tool .

Then this network expands to become what we now know as Twitter.

Twitter is basically a site that answers the question “what are you doing now?” and the vast majority of people are using it to answer that question.

On Twitter Really daily comments like “I’m reading the newspaper” , “eating with my friend in a restaurant” , “very cold here today” , etc.. etc. This is very well informed to have your friends and family, but honestly, my bores me personally that people are telling me what you are doing at all times.

The point of Twitter for those who are in network marketing is to understand that Twitter is a tool for real-time communication with our prospects.

Personally I always try to communicate and have good content on Twitter, and that’s my advice for those who use it in Network Marketing. When I publish a new post on my blog for example, I tweeted, or some time before giving a lecture about my business, I communicate to my fans, or if I find a new online resource that I think is interesting for people follow me, I send via Twitter.

Twitter is used intelligently to keep the interest of the people who follow you, who do it for something because you consider it a expert in your niche or a person with a lot of knowledge in your field.

One thing you should do is encourage anyone from any web site or blog to follow you on Twitter. Why?. Because well used Twitter is a very powerful marketing tool is a Web 2.0 tool that lets you instantly interact with people who follow you. But remember, you have to give them a reason to be your followers (followers) and not make the mistakes.

Today companies are using Twitter to interact with their customers and members of your niche because this means instant communication, some musicians use Twitter to promote their albums, and also in many other fields. Buy Twitter Followers Review to make your page more effective for your business.

So, if you are aware of what it can bring you this well used tool, will enter the world of Twitter.