Category Archives: Internet Marketing For Beginners

Many now realize that a web site is not a “set it and forget it” affair. A web site that is found on search engines and thus generates quality traffic for a web site and a business takes a thoughtful structure and consistent maintenance, especially in regards to content creation. SEO stands for Search Engine Optimization. It is all the things, on and off site you do to make sure that the major search engines can find your site. The major categories of search engine optimization work are outlined below.

Search engines like Google and Bing! Want to see that your site is easy to navigate and populated with helpful consumer information. Search engines have “bots” or active algorithmic code that scans sites for relevancy and present sites to consumers in the form of “search engine listings”. Being listed on the search engines, especially on the 1st page for the keywords relevant to your business, is fundamental to success in marketing your site online. It also contributes to the credibility of your business. You may be a thriving business with many customers, but the search engines don’t even know you exist. How do you fix that?

Search Engine Optimization can be thought of in two categories of work to do. On site SEO or things you do on your actual site to optimize for the search engines, and off-site work, work done on directory listings, other sites that point to you, work developing a flow of reviews about your business. Here is a quick hit list of the things to do to optimize your site for the search engines. This list is not all inclusive but will get you started.

3. Content/quality Evaluation: This evaluation includes a review of site structure, page content volume and quality, site authenticity, topical relevancy, topics that are differentiators in the given market or represent opportunities to stand to the search engines. The presence of an active blog is fundamental to a successful web site that is findable on search engines.

4. Various design aspects of the site such as menu structure, present of reviews and testimonials and a blog.

5. Site Speed: Your site needs to load in a time efficient manner on desktop and mobile devices. Site speed is influenced by several factors, including image and files size, code quality and more.

6. Mobile Device Compatibility: Your site must be “responsive” to the environment it is viewed in. There are design factors and even Google requirements to a site being mobile appropriate.

Off-site Search Engine Optimization

1. Reviews

The presence of reviews on Google and other sites, the quality of the reviews and the level of response to the reviews.

2. Directory Listings – the sites Name Address Phone number listing being accurate, and the site must be listed in many online directories.

3. Google Business Manager

Your site must have an active, accurate GBM account and be updated on a regular basis. Images, reviews, must be kept current, location information accurate. The site must be verified by Google.

Sales Funnels There are many ways to get a consumer or business you are targeting with your advertising to travel down your sales funnel. You can grow and maintain a warm, visually pleasing brand online, and ask for business. Beautiful branding does not replace smart approaches to your potential customers. People don’t want to be… Continue Reading

Well, it’s been too long! I am always inspired and happy to share with you the Cha Cha Cha Changes…happening in the digital world and help you keep up with what you might be missing! Asking the questions is key, not knowing is the norm in this industry. Always something new to learn. The times… Continue Reading

Happy August! Social Media campaign management is time consuming. Creating a strategy that works with other advertising media, measuring your spend against your return, feeding the design and copy machine – it can be a crazy ride! Social Media management takes strategy, consistency, measurement and creativity. If you need to outsource one or all of… Continue Reading