Consumer brands can increasingly benefit from lessons learned in the rough-and-tumble world of political campaigns. Every company from the largest corporation to the leanest startup is under pressure to sell and grow everyday. For them, every day is Election Day. How will your brand survive and thrive in today’s fast-paced, always-on environment? How will you win The Campaign?

“Brand Lessons from the Political Battlefield” will outline battle-tested, cutting-edge strategies from the political battlefield that can help you take your brand’s use of digital media and social media to the next level. We’ll review some real-world examples where these tactics worked, look at applications of these principles in the consumer brand world, and set you loose to develop your own game plan that you can begin applying immediately to win The Campaign.

The Ad Club’s premier Travel marketing event will explore the growing and rapidly evolving industries of travel and tourism. From the impact of mobile, to millennial travel, and the sharing economy, this half-day conference will focus on the trends, changes, and innovation affecting the travel industry.

On Monday, April 13th, the Boston Red Sox will play their first home game of the 2015 baseball season against the Nationals at Fenway Park. Join us as we celebrate the start of baseball season in Boston!

Each ticket includes a seat at the game and admission to our famous pre-game party two hours before game time (including unlimited beer & wine and all-you-can-eat lunch buffet).

AUDIENCE: Junior to mid-level copywriters from internal or external agenices

PRICE: $550 member | $640 non-member

LOCATION: TBD, Boston

How do you get someone’s attention? How do you hold it for a nanosecond longer? Why should a consumer listen to you? What’s the difference between a feature and a benefit? Does it matter? Where can you find ideas? This full-day course covers essential elements of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. Participants will analyze what works and what doesn’t. They’ll learn techniques that will move them more effectively through strategies and make concepting more productive, drafts stronger, and their final product harder working. This workshop will provide the opportunity to look at and learn from the good, the bad, and those ugly projects we all have to face.

AUDIENCE: Anyone interested in learning about the latest trends in print, broadcast, and digital

PRICE: $550 member | $640non-member

LOCATION: SapientNitro, 131 Dartmouth Street, Boston

Technology has made media one of the most dynamic fields within advertising today. Most of us are clambering for information and a crystal ball. How do we fully understand Social, Mobile, Terrestrial, Digital, Viral, and more? In these sessions we will explore the current spectrum of media options, review Maven-worthy case studies, and plant challenges to elicit from the group examples of why media is the other creative department.Luck favors the prepared.

This hands on four part class will explore the following topic areas:

Architecture - the four main phases of plan development

Case Study - shining examples of media at work

The Tools - what you need to know about media today

Engage/Build - Problem solve with current Client challenges

Participants will be involved in small group discussions and design/build solution-based media programs to share with the larger group.

Women executives face unique challenges in the workplace as they “lean in,” leverage their strengths and juggle many demands. This seminar will deliver big dividends in leadership effectiveness, career development and work/life balance. Through this powerful program, high potential female executives will grow and learn through strengths assessments, personal reflection, sharing of ideas, reading, discussion and co-coaching.

Key Topics:

The strength-based approach to your leadership and management style

Spotting strengths; maximizing your roles and values

Deepening Awareness of your own strengths using the Realise2 Assessment

AUDIENCE: Aspiring Copywriters and Art Directors in the early stages of their career

PRICE: $550 member | $695 non-member

LOCATION: SapientNitro, 131 Dartmouth Street, Boston

Luck favors the prepared. Join us for eight weeks as we explore how asking the right questions, sketching early and telling great stories changes worlds and redefines brands.

This course provides an opportunity to discover new ways to solve problems and bring clarity to your portfolio and presentation. Experienced pros will teach, coach, and critique your work as you explore your ideas across different media.

Each week, students will hear from guest speakers in strategy and creative as they share their firsthand experience, highlighting campaigns and work for national and global brands. Students will also have the chance to share their work with these seasoned professionals as they work on both their personal portfolios and class assignments.

Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:

Through a blend of rich content, group exercises, role-plays and coaching, this full-day workshop targets real-world challenges and situations that account managers face in their daily interactions with clients, creative contributors and other agency colleagues.

What is the value of an account manager’s role? What does it take to be successful? This hands-on, interactive session covers everything from basics to best practices including the skills, behaviors and attitudes necessary to excel in account management today.

Key Topics:

The role of account management in the agency

What you should know about your clients

Articulating program objectives and strategies

Navigating project cycles and critical paths

Principles of partnership in working with clients

Testimonials:

“This class addresses issues seen within an agency and with clients. It’s what you learn from experience, not from school. I think anyone would find this beneficial.”

- Olga Panagopoulos, Marketing Coordinator, Allen & Gerritsen

“This class helped me reaffirm that I am in the right field, helped me get a better sense of obstacles other account managers face, and left me with some great new skills that I can bring back to the agency. I definitely recommend it to new account managers or those that are looking to brush up on their skills.”

Celebrating its 19th year, The Rosoff Awards have come to stand not only for inclusion and meaningful diversity practice, but for smart companies and individuals who are successfully changing the face of Boston. Past winners have represented many industries, from finance to healthcare to education to advertising.

Join us on Tuesday, May 12th at The State Room to celebrate the diversity champions across Boston.