The best parties take place in the kitchen, right?

And that’s exactly why my dear culinary partner-in-crime, Fia Gulliksson, and I decided to invite Swedish food influencers to a culinary kitchen party when I was asked by the North Carolina Sweet Potato Commission and their European head PR agency MK2 to put the sweet potato onto Swedish shopping lists.

Read further to find out how we set up this event and why it was such a success. But caution: Text may contain some seriously sweet potato yumminess.

Marketing translations come with two challenges:

Social Media has revolutionized communication and content marketing is currently all the rage. And that means a whole lot for your marketing translations. They are not only about mirroring your message in a different language anymore. They also need to stand out in the abundance of information that customers face every day.

Marketing copy (and yes, that includes its translations) aims at a reaction: it wants consumers to share content, visit a website, look for further info or come to an event. And to eventually swipe their credit cards.

But different markets mean different customs. Standing out and creating the effect you wish for might need different words in Germany than in the US. And that’s why marketing translations often need creative adaptations of the source text.

So, how far from the source text is a translator actually allowed to go? Read further to learn when and how a translator should stay away from the source text and feel absolutely confident about it.

Of course, as a true foodie, I couldn’t adorn my site with pictures of food porn and leave you drool-full and dessert-denied. So, without further ado, here’s the recipe for this luscious chocolate tart, with its creamy caramel topping that’s a perfect mix of salty and sweet.