Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. For complete transparency, I do actually work for a company that makes beacons and management software, it’s not just because I’m boring. But, I’ve...

For complete transparency, I do actually work for a company that makes beacons and management software, it’s not just because I’m boring. But, I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type of targeting and data management we’ll …