HOF Furniture System plans overseas retail expansion.

Even as it forayed into e-commerce with the launch of its new online platform 'sittingculture.com', Ahmedabad-based premier furniture brand HOF is now planning overseas retail expansion. After opening a store in Kathmandu in Nepal, the company is looking to open stores in Asian and African markets.

With 'www.sittingculture.com', HOF has entered the e-commerce space in partnership with 'Ecumen'- a leading e-commerce consultancy and digital marketing agency. While HOF would be offering its products, Ecumen would be involved in maintaining and marketing the platform across the country.