The Mindset List® has moved to a new home, and it’s one of the best and most innovative colleges in the land. To say we’re psyched is no hyperbole! For more please go here: https://www.marist.edu/-/marist-news-marist-to-take-lead-on-iconic-mindset-list-in-2019 Tom McBride, Ron Nief, Charles Westerberg

JOURNEY: How to Nintendofy The Gen Z Classr Tom McBride Remarks For the Southern Regional Education Board (10/2018 Whenever older people teach younger people, as happens every day all over the world, there will be a communications gap. One part of this chasm occurs when the older party, the teacher, assumes knowledge that the younger party doesn’t have. It’s an old principle of learning that we gain new knowlede based on what we already know. So in the 1970s, if students knew about the Watergate scandal, teachers could use that knowledge to teach about Shakespeare’s Richard the Third. The analogies shed light on both Richard Nixon and Richard the Third alike. But nowadays students do not Read on »

EMBARGOED FOR RELEASE TUESDAY, AUGUST 21 Author contacts: Ron Nief (608-770-2625) niefr@beloit.edu Tom McBride (608-312-9508) mcbridet@beloit.edu Charles Westerberg (608-225-8100) westerbc@beloit.edu The New Millennium Belongs to This Year’s Entering College Class of 2022 in The 21st Annual Mindset List Human beings have always been living — not just traveling — in space. The United States has always been in Afghanistan. Same-sex marriage has always been legal somewhere and the once revolutionary “You’ve got mail” is almost forgotten. A lot can change in just 18 years, but these same 18 years also make up the mindset—or “event horizon”—of today’s entering college students. Born in 2000, the first year of the new millennium, these students are members of the College Read on »

Farewell to the Dorm MINDSET LIST® Remarks Delivered to the Interface Student Housing Conference, Austin, Texas, April 6, 2018 The Mindset List® thanks Mr. Bruce Sanders of Elauwit for inviting us to speak today. Over half a century ago I began my college life in what was called a dormitory, at a university about ninety miles northwest of Austin. Though we did not appreciate it at the time, we were herded like the proverbial cattle into a four-story building with the same-sized rooms, sparsely furnished with standard issue university desks, tables, and beds. We ate the same food, prepared in advance for us, all in the same place. We had communal bathrooms—none of us even had our own stall, Read on »

Beloit College Releases the Mindset List for This Year’s Entering Class of First-Year College Students, The Class of 2021 Beloit, Wis. —This year’s entering college class of 2021 can’t remember when a “phone” wasn’t a video game and research library. Mostly born in 1999, they’ve always been searching for Pokemon. They’ve never read a Peanuts strip that wasn’t a repeat and they never had the privilege of a Montgomery Ward catalogue as a booster seat. They have persevered in a world without Joe Dimaggio and brightened by emojis. If you ask them about the whine of a dial-up modem, expect a blank stare. These are among the items in this year’s Beloit College Mindset List, the 20th such release since Read on »

THE MINDSET LIST® OF GENERATION X Tom McBride Most Gen Xers are now between 37 and 53. Partly because they have been deemed, by demographers, to have had only a sixteen-year run, their numbers are small. But they were also born during a time of low birth rates compared to those of the later 40s and the 1950s. The reasons are many: the Pill, divorce, more women working out of the home, and perhaps access to abortion. One commentator has called Gen Xers America’s neglected middle child. Thanks to the death rate, Millennials have now taken over Boomers as the largest generational cohort. There are about 75 million Millennials and more than ten million fewer Gen Xers. But by 2028 Read on »

THE ECONOMIC VIRTUES OF MILLENNIALS Tom McBride (Delivered on September 15 at the De Meo/Schneider Investment Conference in Chicago) Deidre McCloskey is a renowned economic historian at the University of Illinois right here in Chicago. One of her more striking ideas is that the virtues of different social groups are strongly determined by their economic status. For instance, the peasant class, having no prospects for financial gain, glommed onto the virtue of humility, linked to the idea that God would reward them for their humility someday in Heaven. For the aristocratic class, whose financial prosperity was assured, courage became a dominant virtue. They who have everything only lack the military adventure of becoming warriors, on battlefields where their bravery will Read on »

Click on the image to your left for the Amazon link to our latest book: THE MILLENNIAL PROMISE: 40 Tips from The Mindset List®. It’s a terrific guide to all phases of Millennial education–from classroom motivation to high tech instruction to the art of giving assignments. Think of it as The Elements of Style for Millennial education! It’s a concise little manual for teachers, counselors, administrators–useful for anyone involved in the education and training of America’s most talked-about generation.

THE MINDSET LIST® SPEAKS! Looking for Great and Time-Tested Public Speakers? Tom McBride and Ron Nief, co-authors of The Beloit College Mindset List® and The Mindset Lists of American History (Wiley, 2011) and The Mindset List of the Obscure (Sourcebooks, 2014) speak frequently about the generation gap around the country and to a wide variety of organizations. We’ve spoken, led workshops and delivered the keynote addresses to the National Aeronautics and Space Administration (NASA), and to the National Collegiate Athletic Association (NCAA) national convention, to library associations, museum staff, and to educators at all levels, to state retirement fund administrators and to to educators and specialists dealing with youth and financial literacy, And all this is but a small sample. We work with our Read on »

WeRHistory A Guide to THE MINDSET LISTS OF AMERICAN HISTORY INTRODUCTION WeRHistory is a guide to discussion of the past and do-it-yourself history. As co-authors, we want our readers to explore the underlying message of THE MINDSET LISTS OF AMERICAN HISTORY: From Typewriters to Text Messages, What 10 Generations of Americans Think is Normal. As the first chapter says, “History Has Always Been Us.” Each of us does our bit for history every day. We make personal decisions that alter our individual history and collective decisions that make history. We are all part of the historical parade from birth to grave. We are all historical personages and actors in a historical drama. We not only are history; we can Read on »