Ploy was published in the UK in the 1950's. There was no 'first' issue; as the Fancyclopedia mentions, "the ploy here was that the first issue was PLOY #2." Bennett decided to begin the zine with issue 2, which was published in Autumn 1954. 13 issues appeared, the last in June 1959. Coming on board with issue 4 as art editor was Bill Harry.