Our Natural range comes in a variety of flavours and contains ingredients for certain life stages. Specially balanced diets for Weaning Puppies to Senior Dogs and those with intolerances requiring a more specialised diet.

Working Dog Food

Our Working Dog Range comes in a variety of flavours, each one contains a slightly higher percentage of protein and Vitamin C. All recipes in this range include vegetables and fruit ensuring they are nutritionally balanced and complete - no added supplements needed.

Pure Dog Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Dog Food

Our Country Banquet Range includes a new selection of added ingredients, providing all the essential nutrients, vitamins and minerals needed for dogs to thrive at optimum health. The recipes include well known 'superfoods' containing many antioxidants and vitamins.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Our fresh and healthy eating philosophy translates perfectly into our Natural Cat Range. In a variety of different seasonal flavours each recipe is a complete and balanced mix of raw meat with bone plus carefully selected natural supplements especially chosen for their health benefits.

Pure Cat Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Cat Food

Our Country Banquet Range includes a new selection of added human grade ingredients, providing all the essential nutrients, vitamins and minerals needed for cats to thrive at optimum health. The recipe includes natural antioxidants and essential nutrients.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Chewing has significant dental health benefits as well as a calming effect on pets making it an important part of a raw diet. Our range of bones and treats have been carefully selected and offer a wide variety of types and sizes.

Toys & Accessories

We know that dogs and cats need more than just nutritional food to keep them happy so we offer a wide selection of toys and accessories.

Grooming Products

All our grooming products are carefully selected to contain only natural ingredients rather than harsh chemicals.

Hygiene Products

All our hygiene products are carefully selected to contain only natural ingredients rather than harsh chemicals.

We believe in nourishing our pets to provide them with a natural diet packed full of variety and high quality British produce.

Vet's Corner

Professional Advice and Tips for Feeding Raw.

Find a Breeder

Looking for breeders who feed Natural Instinct? This list may be able to help you in your search for a new best friend.

Puppy & Dog Training

Some handy information and tips when looking at training for your puppy or dog. Follow Sue Williams on her Expert Puppy Training website, or look at our range of DVDs for more in depth advice and information about training your dog.

Product Information

Natural Instinct ZooLac Propaste stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system.

Natural Instinct ZooLac Propaste contains several types of good and naturally-occurring bacteria with a well-defined effect. The overall effect is therefore very broad and ensures a unique result on the animal.

Natural Instinct ZooLac Propaste's unique composition works mainly by preventing harmful bacteria from attacking the intestinal wall, while the good bacteria attack the harmful ones. The attack is a naturally occurring action that limits the growth of harmful bacteria.

My border collie absolutely loves this paste. He thinks it's one of his sweets! It works fantastically and his bad guts that provides a smell I can't begin to explain with those bottom burps that keep giving for quite a while!! I am very sure everyone reading this knows what I mean!!
The zoolac is a fantastic product

FANTASTIC PRODUCT A MUST
Review by Ewa Kasyanon 24/10/2017

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I have had a very poorly 14 year old Jack Russell who was being sick nearly daily for 2 weeks, since using this product and eliminating veg out of his raw diet, he is back to normal and seems to be gaining his weight back. Cant thank you guys enough, saw the product at Discover Dogs! I shall be ordering more when I run out. BIG THUMBS UP Thank you Natural Instinct

Been using this product for five days, on our 13 year old jack Russel who regularly has some sort of regurgitation or vomiting on a daily basis! All I can say is.. no vomit or regurgitation since we began to use this five days ago. It seems expensive but 1ml a day is hardly a fortune compared to expensive vet bill! All natural too!! It's a no brainer

Worth every penny
Review by Christine on 19/03/2017

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I have a Border Terrier who gets an upset stomach (gurgling, diarrhoea etc) if he diverts from his normal diet with so much as a tiny piece of chicken or some toast crumbs. When this happens, he goes downhill fast. A friend suggested ZooLac and it's worked a treat. Now I use it most days to keep his digestion in order. Highly recommended!