15 MIN­UTES WITH ...

BAZAAR: The de­ci­sion to work with Gong Li as global ambassador … PLM: ... Was not at all dif­fi­cult to come to, as you can imag­ine. Gong Li is an ac­com­plished ac­tress well known in in­ter­na­tional film cir­cuits and crit­i­cally ac­claimed as well. She is re­put­edly dis­cern­ing and am­bi­tious in her se­lec­tion of film roles, and that is the clas­sic Pi­aget woman in some re­spects: A woman with res­o­lutely dis­cern­ing tastes. B: Hav­ing said that, is the Pi­aget woman clas­sic or con­tem­po­rary then, given the evo­lu­tion of more stylis­ti­cally in­clined time­pieces? PLM: I think the bot­tom line is that the times have changed and th­ese days women are run­ning the show, no? The fun­da­men­tals will al­ways be cre­ativ­ity in terms of de­sign and this ap­peals to both a clas­sic and con­tem­po­rary woman. Of course, the jewellery time­pieces will cer­tainly ap­peal to women but you are just as likely to get a woman drawn to a man’s timepiece like the Alti­plano be­cause it ap­peals to facets of her per­son­al­ity. B: Let’s talk about the Couture Pré­cieuse col­lec­tion. Your favourite piece? They are all such stun­ning pieces, with much at­ten­tion to de­tail and we are ex­cited about each story, be it ‘Di­a­mond Em­broi­dery’, ‘Ra­di­ant Laces’ or ‘Mag­nif­i­cent Adorn­ments’, which h have such rich tones and con­text, con­tex , but [ laughs] from a purely male per­spec­tive I would have to say my favourite is the clas­p­less Lime­light elight Couture Pré­cieuse necklace. Not only is it a beau­ti­ful piece of jewellery but also easy on the men who have to help their wives take off their jewellery af­ter an amaz­ing night out.