The iconic building at 181 King St. S. in Waterloo has been Brick’s most publicly recognized location since the brewery launched 30 years ago this year. It houses a brewery, retail store, hospitality lounge and offices, all of which will be relocated to Brick’s Kitchener location which currently contains a bottling plant and warehousing space.

“This transaction will enable expansion of operations at our Kitchener location and begin the consolidation our operating facilities,” said Brick President & CEO George Croft in a statement. “The Kitchener expansion represents a major investment by the Company and will allow Brick to realize continued improvement in our operating efficiencies. Brick is committed to its business in Ontario and delivering superior products to our consumers.”

Full details of what HIP Development has planned for the property have not been announced, although Vice President Scott Higgins says that the company has “ambitious plans for what will be a landmark and award winning multi-use redevelopment project. At this point, we are hoping to retain some of the unique features and history of the site, including portions of the original building.”

Brick’s additional brewing facility in Formosa is expected to remain in operation and be unaffected by this change.