Fuelled by love: Here's what British Airways has to say about India

British Airways has come up with a way to express its love for India. And its very much 'fuelled by love'.Directed by the maker of Masaan, Neeraj Ghaywan, Fuelled By Love tells the tale of a young UK based cabin crew member travelling to India for the first time.

British Airways has come up with a way to express its love for India. And its very much 'fuelled by love'.

Directed by the maker of Masaan, Neeraj Ghaywan, Fuelled By Love tells the tale of a young UK based cabin crew member travelling to India for the first time.

On the flight, cabin crew member Helena attends to an elderly woman who responds to her care with equal affection and invites her to her home.

The special bond that develops between Helena and this woman influences her feelings towards India, which she describes as a place 'the more she discovers, the more she falls in love with'.

What makes this campaign even more beautiful is the fact that it is inspired by real stories.

Also, created by SapientNitro India, this campaign does not deploy television in its media-plan, instead focuses largely on the digital platform.

"India is British Airways' second largest market outside the UK and after the US," said Moran Birger, British Airways' regional commercial manager inSouth Asia. "We are proud of our rich heritage of over 90 years in India and deep understanding of this wonderful country."

"Through this film and the brand campaign, we want to show the actual experiences of our cabin crew members serving customers on our India routes," he added,

Watch the heart-warming campaign here:

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