digital music and the music business

How We Discover And Consume Music [INFOGRAPHIC]

On demand music-streaming, YouTube videos, curated and automated playlists, iTunes' downloads... the ways that consumers discover and then consume music are shifting daily. To provide a look at the current music discoovery and consumption landscape, the team at music liscening shop The Music Bed created this infographic, How We Discover And Consume Music:

So let's say 18% of respondents have an iPhone, and as a result, have music store apps. That means:
A) Only 8% of the rest of respondents who have music store apps on their phones come from other devices (those using Android, Windows, and the rest)
B) Perhaps people aren't aware they already have a music store on their device