Trademarks are for specific product and service types only. I doubt that TiVo Inc. claims their trademark for lamps. As long as this "Tivo" lamp is not using any of TiVo's other trademarks, such as the "TiVo Guy", it's fine. This why there can be Cadillac dog food, for example.

Trademarks are for specific product and service types only. I doubt that TiVo Inc. claims their trademark for lamps. As long as this "Tivo" lamp is not using any of TiVo's other trademarks, such as the "TiVo Guy", it's fine. This why there can be Cadillac dog food, for example.

yep- unless your Donald Trump (if I recall he sued an owner of the "Taj Mahal" Indian restaurant years ago before the case was thrown out) you usually aren't offended by such things since no one could confuse them with your product.

I took a look through USPTO for trademark filings that contained "tivo". Naturally, most of them are for the TiVo we know and love, but not all. For example, there's a FRU:TIVO for a brand of frozen desserts.

Interestingly, TiVo Inc. has registered some peculiar entries, some "dead", others not. For example, "TIVO MEVO" and "TIVO MIVO". Also some odd graphic entries, such as:

or how about this:

TiVo (actually, TiVo Brands LLC) does claim the trademark for a bunch of things you could put the logo or name on, including sweatshirts, flying discs and hand puppets!

Then there's the dead entry "WE'RE TIVO FOR YOUR NETWORK", filed by Solera Networks in 2008, pertaining to network packet analysis. Apparently they thought "Tivo" was a generic word?

I don't see any separate claims for "tivo" as a name for lighting fixtures, though registration is not required for such things.

I took a look through USPTO for trademark filings that contained "tivo". Naturally, most of them are for the TiVo we know and love, but not all. For example, there's a FRU:TIVO for a brand of frozen desserts.

Interestingly, TiVo Inc. has registered some peculiar entries, some "dead", others not. For example, "TIVO MEVO" and "TIVO MIVO". Also some odd graphic entries, such as: