I wanted to stand up and cheer when one of them said, “What David says, and we totally agree with, is that it’s all about the customer, not our egos.” Hooray!!!

I have to admit, viral marketing scares me a bit. I do associate it with hip “buzz marketing” agencies who can put together clever campaigns that burn through the Internet.

I changed my mind after reading David’s e-book.

Suddenly my fingers were itching to write down the ideas that came to me as I raced through his content.

You don’t have to be a hip, 20-something, Starbucks drinking, Twitter using, Facebook addict to make viral marketing work for you. No, all you need is some time to think out a campaign, a modest budget, and this is key — an understanding of how viral marketing works.

This is the piece David gives you in his new e-book. I’m not going to spoil the fun by telling you what he writes about. Download the book for yourself — and then put together your viral campaign.