“I was thinking about what men were like when I was a kid, strong blokes who didn’t apologise for being masculine. I wanted to bring that back – the smell of being an adult in the 70s and 80s – booze, cigarettes, leather, aftershave, pub – it’s a bit of time travel. This sort of man, he’s pulling up in a Ford Capri, leather jacket, hairy chest in an open shirt with a gold chain. Pint in his hand, pack of Bensons, laid back and smart with an eye for the ladies and a reckless streak but honourable you know – a proper gentleman, cocksure but a real charmer – everyone wants to be around him but a look in his eye means you wouldn’t cross him. It’s a real intense male scent – assertive, potent, the kind worn by a man with a score to settle, but only once he’s finished his pint”. Ricki Hall.

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hip·ster /ˈhipstər/

noun informalnoun: hipster; plural noun: hipsters

Hipsters are a subculture of men and women that value independent thinking, counter-culture, progressive politics, an appreciation of art, innovation, creativity, intelligence, and sharp banter. Although ‘hipster’ is really a state of mind, it is also often intertwined with distinctive styles that should not to be confused as ‘fashion’. Hipsters generally reject the culturally-ignorant attitudes of mainstream society.

Hipster's Lenz

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