SCA Expands into Vietnam

Company rolling out Drypers diapers and Tena incontinence items this spring.

04.28.11

SCA will introduce its Drypers baby diapers and Tena adult incontinence items in Vietnam. The launch was supported up by sales events in two major Vietnamese cities—Hano and Ho Chi Minh—this spring.

In the baby diaper segment, SCA will roll out its value tier Drypers Wee Dry diapers, Drypers Soft diapers for newborns and Drypers DryPanz, a premium pants-style diaper, while in adult incontinence, the Tena value range will be available.

The two launch events were attended by 200 sales people who learned about SCA’s background as well as its products.

“In the first year we are targeting 47 provinces in Vietnam, with a key focus on eight cities, namely Hanoi and Hai Phong in the North, Da Nang and Khanh Hoa in Central, Dong Nai and Vung Tau in South East, as well as Ho Chi Minh City and Can Tho in Mekong Delta,” said Lum Chong Heng, regional business development director at SCA in Central and South Asia.

Product designers, developers and managers wanting to further their knowledge and expertise in absorbent hygiene products now have a comprehensive advanced training course available to them through INDA’s Professional Development Center.
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