Multichannel campaign for Shell to illustrate what their customers want from the brand. With giveaway Plasticine as the medium, customers can literally ‘shape their Shell’ and post their creations online. Proximity.

Cut-through asthma safety campaign to shake complacency of 18-25 year olds; to highlight that if they are using their blue inhaler at least 3 times a week then their condition is not being managed. (They need to see their doctor for advice on using the preventative brown inhaler.) DJMPan.