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Web Marketing For Dummies

Web Marketing For Dummies

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw from this book will enable you to:

Understand online marketing essentials

Prepare an online business plan

Design the look and feel of your site

Create a concept, develop content, and make it accessible

Know the key components of an online store

Use buzzing, e-mailing, and other advertising tactics

Make your site search engine friendly

Handle Web transactions with ease

Stay out of legal trouble

Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw from this book will enable you to:

Understand online marketing essentials

Prepare an online business plan

Design the look and feel of your site

Create a concept, develop content, and make it accessible

Know the key components of an online store

Use buzzing, e-mailing, and other advertising tactics

Make your site search engine friendly

Handle Web transactions with ease

Stay out of legal trouble

Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

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Due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. Be sure to check for other copies, because there may be other editions available.

Due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. Be sure to check for other copies, because there may be other editions available.

About the Author-

Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.

Table of Contents-

Introduction.

Part I: Getting Going with Online Marketing.

Chapter 1: Taking Your Marketing to the Web.

Chapter 2: Planning for Web Marketing.

Chapter 3: Taking the First Steps to Your Online Presence.

Part II: Building a Marketing-Effective Web Site.

Chapter 4: Producing a Successful Business Web Site.

Chapter 5: Creating a Marketing-Effective Storefront.

Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques.

Part III: Exploring Online Marketing Basics.

Chapter 7: Marketing with Online Buzz.

Chapter 8: The Art of E-Mail Marketing.

Chapter 9: Staying Ahead of the Online Marketing Wave.

Chapter 10: Mastering the Secrets of Search Engines.

Part IV: Spending Online Marketing Dollars.

Chapter 11: Marketing with Pay Per Click Ads.

Chapter 12: Marketing with Paid Online Advertising.

Chapter 13: Capturing Customers with New Technology.

Part V: Maximizing Your Web Success.

Chapter 14: Improving Results with Web Analytics.

Chapter 15: Staying Out of Legal Trouble.

Chapter 16: The Keys to Maintaining Your Web Presence.

Part VI: The Part of Tens.

Chapter 17: Ten Free Ways to Market Your Web Site.

Chapter 18: Ten Most Common Mistakes of Web Marketing.

Chapter 19: Ten Tips for Tired Sites.

Index.

Title Information+

Publisher

Wiley

PDF eBook

File size:

15215 KB

ISBN:

9780470134566

Release date:

Aug 08, 2006

Digital Rights Information+

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