NOW What ?! has been produced by Bob Ezrin, one of the most important rock producers of all time (Pink Floyd, Alice Cooper, Kiss and many others)

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NOW What ?! features 11 new songs.

NOW What ?! was recorded with no musical rules… and it shows a modern and fresh
production… to the point that Deep ?urp!e have never sounded so close to the spirit
of the 70s in the last 20 years as they do NOW.

NOW What ?! has the excellence and elegance of 'Perfect Strangers' and the wild freedom of 'Made in Japan'.

NOW What ?! will also be released as a limited edition with a bonus DVD featuring
Deep ?urp!e discussing the new album and one bonus studio cover version.

NOW What ?! will be released as double vinyl LP.

NOW What ?! is also the name of the World Tour to be announced shortly

NOW What ?! will be released in Germany on April 26th. Worldwide release dates can be found at www.deeppurple-nowwhat.com which will be updated daily with news, lyrics, photos and more.

The first taste of NOW What ?! will be the release of a double A-side single on March 29th as a limited and numbered vinyl 7", CD single and digital download.

7" VINYL (limited to 1000 numbered copies)
Side A: 'Hell To Pay' (radio edit)
Side B: 'All The Time in The World (radio mix – edit)