ESPN is to launch a series of 10 on-air promos as the US broadcaster gears up to air its first live coverage of an FA Cup match.

The campaign focuses on the prospects, however unlikely, of the minnow teams achieving a moment of greatness. The idents feature "everyman" goalscorers who are now pursuing occupations outside of football.

Among those featured is Michael Steve Cuggy, now a fireman, who scored 10 FA Cup goals in two seasons at Margate FC, inclusing two hat-tricks. It also includes Matt Hanlan, who scored in Sutton United's 1989 third-round win over Coventry City, the last time a non-league side beat a top-flight team.

ESPN's live coverage, which starts on Friday with Rochdale v FC United of Manchester, is led by Ray Stubbs. ESPN has the rights to broadcast 25 FA Cup matches live and exclusive under a four-season deal. The broadcaster shares FA Cup TV rights with ITV.