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How Wimbledon is acing social media in 2015

It will not have passed your attention that Wimbledon is taking place right now.

If it wasn’t for all the Robinson’s squash adverts then certainly for the faint murmur of Cliff Richard’s vocal exercises as he spies a distant rain cloud in the sky.

This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.

Twitter

Wimbledon has been utilising Twitter’s new Auto Amplify video tool. This is basically a programmatic way for advertisers to sell pre-roll video ads against videos uploaded to Twitter as promoted tweets.

Here is Wimbledon’s first example of this, featuring Nicolas Mahut and John Inser’s mammoth three-day battle from 2000…

Periscope

A user can film anything that’s happening around them on their mobile phone, without any time limit or phone memory limitation and fellow users can log-in and watch your live stream. Engagement is created by viewers asking questions and commenting in real-time.

This is particularly of benefit to those wishing to promote a live event.

Wimbledon held a live walking tour with Roger Federer last week.

This was actually a very entertaining and interesting 17 minutes spent in the company of the player, and despite the obvious lack of quality and occasional wind interference it was a successful venture.

It should be noted that any live-streaming of the court action via these apps has in fact been banned by Wimbledon.

As well as the use of selfie sticks, mercifully.

Instagram

Wimbledon has a really impressive commitment to providing incredibly high quality, and varied, photography on Instagram. This is paying off in a huge amount of likes and comments for each one of its images.

It goes to show that its definitely worth investing in time, effort and quality control when it comes to Instagram.

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