This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

You've been logged out of GDC Vault since the maximum users allowed for this account has been reached.
To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

User Experience practices and User Research are a crucial part of the game development process, but there are still numerous hurdles to overcome in order to make UX insights useful and actionable to the dev team. It's possible for a UX team to underestimate development challenges, and a dev team might misunderstand the UX team's intent. Consequently, UX may fail, either because the UX team can't deliver what the game devs are looking for, or because the devs don't use the UX tools correctly. In order to get the best return on investment stop thinking of UX as a verb. By fostering collaboration between the UX team and development team, you can build UX practices into the pipeline. Hear from a UX and a Production representatives on how this process was implemented and iterated on at Epic Games.