Over-the-top (OTT) platforms are increasing their budgets on national TV commercials, according to iSpot.tv. This year, the average US adult spent just under four hours per day watching TV,... Read more

Google Chrome browser is planning on sprucing up its Web advertising and it’s choosing to do so by blocking certain ads whose features enable them to play know default. These include pop-ups... Read more

In 2015, BuzzFeed gave its employees a take of creating the perfect viral video on Facebook. The video had to be short less than forty seconds and enjoyable with or without the sound while p... Read more

Google has launched a new sequencing feature which will enable advertisers to target users with different messages within one campaign. A new video ad sequencing feature was rolled out for a... Read more

Does the originality of video content or how exclusive it is determine the success of video streaming services? That may not be the case, according to a new survey from PricewaterhouseCooper... Read more

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