It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.

Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.

Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!

The goal of inbound marketing and SEO is to get people to your site, so increasing your Click-Through-Rate (CTR) is essential to the success of any digital marketing campaign.

Rich snippets, rich cards, and Accelerated Mobile Pages are all designed with this in mind.

All of these use HTML to provide a better user experience (UX) for the viewer and a better CTR for your business.

There are several tools to help developers (or dilettantes) create and refine schema code for snippets, cards, and AMP (there’s even a tutorial for AMP creation).

Implementing these types of code can significantly impact your site’s user experience, and the rewards can be substantial for both the user and the business, increasing page rank, CTR, conversions, and your company’s bottom line.

Here are three simple steps you can take to improve your CTR and add value to your SERP listing.

As marketers, we are always looking for areas of improvement. Whether it's writing better emails, targeting more focused keywords, or crafting especially compelling CTA's, the range of possibilities never end.

It is so easy to get carried away with all the things you couldbe doing, that sometimes marketer's need to take a second to look at what they should be doing. Making this distinction can then channels itself into more strategic marketing planning if done properly.

If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress.

The reason?

Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:

Visual content is such a powerful tool for conveying information and making a lasting impression. But far too often businesses forget to incorporate visual content marketing into their overall marketing strategy. Maybe it's a simple oversight, maybe it's because of the misconception that B2B visual content isn't interesting, but either way, that's a bad excuse.

When it comes to inbound calls, using your website to promote phone calls seems like a no brainer. And with a little creativity, you can come up with multiple ways to ensure your website visitors are directed towards picking up the phone to call. But are you using off-site sources to drive inbound calls? If not, you may be missing out on some valuable opportunities.

Marketing your apartment home online can be a daunting task. There are so many different areas to focus on and ways to potentially improve what you're already doing. But there are some things that you should definitely be doing, and some that you should never under any circumstances do.

When working with an outsourced marketing company, communication is an essential component of growing your business. Aligning your sales and marketing, whether outsourced or internal, is important to contributing to your bottom line.

A common mistake businesses make when working with an outside marketing company is to simply assume that they understand your business and what you expect from them. The problem with that is that that marketing company's goals and KPIs may not be the same as yours.