All posts by Sean Work

The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images. It doesn’t require A/B testing, and you don’t need a statistics or scientific background. For these reasons, image optimization is a go-to conversion rate optimization practice that all companies should employ as soon as possible. The actual work of reducing the size of your images is relatively easy. So it’s a great task for interns or entry-level employees. This guide is quite lengthy. Also, it is intended to remain timeless. We will continually update this guide throughout the…

Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy: the darn colors! Those who are not skilled in graphic design or the arts should probably leave this decision alone :). We always botch it! One factor that comes into play when making these palette decisions is: What gender are you targeting? The infographic below will shed some light on how males and female receive different colors and even how they identify colors by names. These interesting insights may adjust your thinking…

There’s no question that your home page is the most important page on your website. It’s incredibly important for converting visitors into customers and it’s also deathly important to your SEO. Usually, having concise home page copy in addition to a clutter-free experience tends to be the best for increasing conversions. But on the other hand, it’s the worst for SEO. Generally, a long and descriptive home page is probably your best shot at letting the search engines know what your business is about. So what do you do? If you’re a startup – Shoot for descriptive copy. Keep your…

Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results. There are tools out there that make this process easier, but it still requires a conscious effort to scatter your posting times around the clock. However, you may find a sweet spot that doubles your engagement and traffic. Sometimes it’s a good idea to use heuristics. Instead of starting your social media “science project”…

Visual content like infographics, image-rich social media posts, and even videos can boost your brand to amazing heights. Just look at Dollar Shave Club’s famous video or MailChimp’s Resource Section if you don’t believe me. But if you do it wrong, it can be a stain on your brand image and really not worth doing at all. The infographic by Quicksprout below will give you some tips on how to do it well. But before we get to the infographic, I want to introduce you to probably the best book I’ve read on the subject. If you really want to…

How do you get your tweets to take off? How do you cause a retweet storm? Well the first thing you have to do is present content that is either: highly valuable actually newsworthy (helps to be the “first on the scene”) or is really, really..funny Then you should consider giving it a nudge by simply asking people to retweet it. This infographic below by Neil Patel explains the art behind this simple ask. Note: The timing takeaways presented below are generalized. Always measure your own timing data to determine what works best for you.

It’s true. Spending a little extra time (and a little extra elbow grease) on your copy can boost search engine traffic – and ultimately your conversions. The problem is that most of us are too busy to go back and pay attention to content we’ve written in the past. You can reap considerable returns just by spending a little extra time on improving the key pages of your website. It’s worth it. A 30-minute improvement session on one page can increase the sales generated by that page every day thereafter. This infographic does a great job at highlighting the key…

These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s performance in search results Content accessibility Malware and spam issues Frankly, anyone who has a website should use this excellent tool. If you’re not already using it, here’s how you can get started. Note: If you ever find this guide to be out-dated, please reach out to me on Twitter…

Presented below is a beautifully designed infographic that breaks down all the elements of a landing page. This infographic is not necessarily a guide that is to be copied; rather it provides valuable insights on testable regions of a typical landing page design. Every Marketing Campaign Should Usually Be Directed To A Dedicated Landing Page There are some exceptions to this rule of thumb, but when you’re trying to establish a baseline of effectiveness for a specific campaign – there is no better way to measure than with a landing page. A dedicated landing page allows you to test and…

This FREE webinar will be extremely valuable to you if: You’re just getting started with Google AdWords You’re already advertising but you want to improve your results When Is It? Tuesday, October 4, 2016 at 1pm Eastern. Here’s What This Free Webinar Will Do For You: You’ll learn how to identify the BEST keywords to advertise on, so you get more qualified leads and new customers (and avoid wasting money on irrelevant keywords or “tire kickers”). You’ll learn 2 key Campaign Settings that will instantly improve the quality of your traffic and help you generate more leads and customers from…