SBI Presentation at 2015 Frank Conference
April 2015

David Sleeth-Keppler, a member of Strategic Business Insights' (SBI's) Customer Assessment team, recently presented findings about who Americans trust on the topic of climate change at the annual Frank Conference at the University of Florida. SBI examined this issue in a comprehensive national probability survey of US adults, sponsored by the social marketing organization ecoAmerica and its partner organizations (see American Climate Values 2014 at http://ecoamerica.org/research/). SBI's engagement with ecoAmerica, dating back to 2006, has supported a number of programs and initiatives, including the most recent MomentUs, launched "to build a game-changing increase in personal and institutional support for climate change solutions by using local and regional impacts and preparedness to engage the breadth of the American public in mitigation." SBI provides expertise in survey question-design, analysis, and insight-generation using VALS™ for ecoAmerica and its partners.