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The premise is similar to I My Me Strawberry Eggs where a male character has to impersonate himself as a female to operate in an all girl environment because of being in a dire situation or need to fullfill a request.

But judging the shoujo-ai overtones of the homepage's pic, I suppose this anime would be a mix of I My Me Strawberry Eggs along with Maria-sama Ga Miteru.

That's my take.

Given my extra-limited understanding of the Japanese language, the title roughly translates as something like:I'm in Love with a Maiden

Uh, maybe too Da Capo-ish, but looks good, I just wished they had stayed on game's character designs.

Looking forward to this series anyway.

Well, a lot of the staff worked on D.C.S.S., that's why it looks so similar.
If you read MOON PHASE's hatena diary, the first line said after the production information is 「D.C.S.S.」の悪夢再び？！(The nightmare of DCSS again?!)
And yes, as paTKany mentioned above, this show is set to premiere in October.