Casio G-Shock X b Store – Limited Edition G-7800P-7

The mecca of emerging fashion talent and dubbed “Shop of the Year” at British Fashion Awards, b Store is one of those pivotal stores that distinguishes style from fashion. While based in London, the store crosses the English Channel this year to work with Casio’s G-Shock on two limited editions G-7800P-7 that will be available exclusively at Paris’ quintessential colette.

Putting a retro-dress on the technologically updated G-7800P-7, Matthew Murphy and Kirk Beattie dresses the new model in bespoke polka dots and gingham prints. The watch is kept clean with a white base and has “b Store” logo printed on the strap. The screen also displays “COLETTE” and “BSTORE” against a cool blue backlight.

Of course, both watches feature the standard G-Shock functions such as multi-functional alarms, shock and water resistance, and even a custom memo option. The watches will come packaged in a specially designed b Store tin can and will be available starting Sep 21 at none other than colette.