Campaign - The Work

Navigation

Matalan 'forever spring' by BBH

Matalan, the retailer, has launched its new brand campaign 'Feel Good Fashion'.

The TV ad, made by BBH, showcases Matalan’s spring collection using an everyday park scene with characters interacting with each other.

The film was directed by Scott Lyon through Outsider. The music, ‘Plage’ by Crystal Fighters, can be downloaded for free at www.Matalan.co.uk. Postproduction was by The Mill. The campaign includes a national print campaign, running from April, and a second TV ad to air in the summer.

Private View about this creative

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.