The “Crowns against the virus” action (Coronas contra el virus in Spanish) aims to motivate the Mexican society to help the most needy, sick or lonely people around the country! What exactly is this help about?

A person who wishes to participate in the project must find a family or a person who living in poverty for whom he will provide basic food and hygiene products in sufficient quantity for at least two weeks. Among the most needed foods are bread, tortilla, rice, pasta, beans, eggs, vegetables and fruits (preferably canned), milk powder, seeds or nuts and food for dogs and cats, while cleaning products include antibacterial gels, face masks and soap.

The action was quickly publicized in social and traditional media. In addition to the five beauty queens mentioned above, other beauty contest winners and organizers of national and state pageants have become involved in the campaign. Their support for the project are expressed by Lupita Jones (Señorita México 1990 and Miss Universe 1991 and currently director of Mexicana Universal) and Miss Mexico Pageant organizers.