R.I.D.E. - Consequence Strains

Paralympics - Greatness is Rare

Snickers - Toronto Raptors

In 2016, Snickers became the Official Chocolate of the Toronto Raptors. To launch the partnership, we got to use Raptors' point-guard, Cory Joseph.

The challenge was that Joseph is actually a really nice guy, and not the typical hangry celeb found in previous spots (Trejo, Pesci, etc.). But it provided us an opportunity to put a fresh twist on the campaign.

"Hunger Vision"

Directors: Ben/Dave

Snickers - Hunger Scale

The hungrier we get, the worse our decisions become.

SKYY Vodka - Claim Your Cali

We turned Canadian millennials into California landowners. Check out the case study; it's only a minute and change.

Case Study

"Claim Your Cali" Launch

Director: Mark Gilbert

Tropicana Global

This spot launched Tropicana's first ever global campaign.

Good Morning, Morning

Director: Sean Meehan

CJFE - Information is Ammunition

Information is ammunition.

Photographer: Todd McLellan

New York Fries

New York Fries was launching their new 'Premium Dog.' So, like any other luxury item, you have to watch out for the knockoffs.

Knockoff

Director: Matthew Swanson

Snickers - Satisfaction

To coincide with the launch of Snickers’ hunger-themed bars in Canada, these point-of-purchase posters were designed as simple reminders that satisfaction begins where hunger ends.

Tropicana USA

We turned a 225 ft wall in New York City into an orange and then 'peeled' it over a two week period.

It was part of a larger campaign using the look we created, which featured tailored messaging in major cities across the U.S.

Wrigley's Excel - Unsexy

Excel's 'bad breath' campaign had been running for about 7 years and it was time for an update. So, we came up with a simple insight and had some fun.

The campaign didn't win any awards. But the target loved it and sales jumped. Plus, I got to cross 'sell through an animated garlic twirling its nipple tassels' off my bucket list.