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Sunday, April 08, 2012

Next Generation Toyota Innova Launch By 2014

According to sources Toyota is planning to launch a latest version Innova in India by the year 2014. Toyota in its vehicle policy has a product life cycle concept which ranges between 8 to 10 years. Since Innova is 7 years old after its launch in 2005, it is nearing the end of its product life cycle and hence need a replacement to stay competitive in the market.

In an emerging market like India, new launches are happening in a short span of time and a product life cycle of 8 to 10 years will be too long. Toyota will keep this aspect in the mind and reduce its product life cycle to launch latest models to stay in the competition. Like the old Swift which was a good looking vehicle underwent phasing out and gave way for the latest model which looks even better. No wonder the Swift is currently ruling the Indian car market.

Toyota is expected to increase the length of the next generation Innova to create more space for the third row passengers. The interior trim, quality and design will improve to offer more space for the occupants. A new powerful engine is also expected for the new model. However there is no news of a Hybrid option, but Toyota will sure keep an option of Hybrid for its new Innova in future.