BRAND CONSISTENCY

You’ve defined your brand, created a style guide and gathered some best-practice examples. But you still discover mistakes and inconsistencies in the way your brand is brought to life.

Why? Because communication materials for different markets are created by local experts. They know their market well, but might be less familiar with your brand. And they might not appreciate the importance of brand consistency. As a result, they don’t stick to your brand guidelines – they improvise. And the results can be painful.

And it gets worse: It takes longer and longer to approve communication materials, and mistakes are spotted late or not at all. Some errors may even become common practice – with new mistakes made while implementing the old mistakes…

Usually, the causes of these problems are obvious: There’s not enough time or budget to bring employees and agencies up-to-date or give them training in brand management. As a result, your brand isn’t being presented consistently – and this can damage its overall value.

CHALLENGE

How can you ensure the consistent presentation of your brand identity?

Use our streamlined Workflow engine to define typical processes like approval and alignment. Alongside this, one2edit™ automatically notifies the user when their step in the process is ready to begin. Everyone knows what they have to do, so the process moves forward without delay.

Keep track of the latest progress on the overview page – even if you’re running several projects at the same time. This makes it easier and more efficient to work together with partners and colleagues, while maintaining overall control of the content being created.

The intelligent workflows from BRANDGUARDIAN® one2edit™ make it easier than ever to make sure your brand stands out from the crowd. It gives you lightning-fast rollouts, full consistency and maximum transparency – always in the spirit of your brand.

CoFS

The single point of truth for your brand: CoFS is a virtual file system that empowers you to manage your brand more efficiently and more consistently.