A few months ago, the analytical and research agency Packaged Facts (PF) noted a sharp increase in the demand for energy drinks. According to the PF experts, the revenue from the sales of this category of products will exceed $21.5 billion by 2017. For comparison, the legendary Coca-Cola Corporation, providing water dispensers all over the world, earns about $47 billion annually.

However, this week, the popular energy drinks industry attracted attention of the US Congress.

Several senators and House members said they intend to restrict or even ban the sale of the caffeinated beverages. The Bill, which is destined to drop the production of energy drinks to the level that was decades ago, most likely, will bear the name of Anais Fournier, 14-year-old resident of Maryland, who died a year and a half ago after she drunk two cans (volume of each was 24-ounce) containing huge doses of caffeine.

The child death forced the US Department of Health and Human Services to conduct an impromptu survey,which quite unexpectedly revealed that every month more than 2.000 inhabitants of the United States have been treated in the emergency rooms with problems caused by the energy drinks.

Non-profit organizations, calling for a healthy lifestyle, instantly published their own statistics: hundreds of Americans die annually after drinking caffeinated beverages, while thousands more have different physical and mental injury. However, the official figures do not appear anywhere else, because doctors do not consider caffeine drinks like substance, threatening human life.

In my opinion, the need to ban energy drinks throughout the country is long overdue. However, until recently, the manufacturers of the caffeine containing poison have always found a way to talk around disgruntled politicians and other public figures.

For example, New York City Mayor Michael Bloomberg supported by Attorney General Eric Schniederman,...
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...Investigative Essay on EnergyDrinksEnergydrinks is a trend now. Peoples are very commonly used these drinks to get energy which increases number of emergencies (Appleton, 2011, pp. 102-117). Energydrinks due to its bad impact on human health also not considered as a good approach to get instant energy. It may cause sudden increase in heartbeat, seizures and insomnia, that’s why most of the countries or states ban energydrinks containing 180 mg of Caffeine (Watson, 2013, pp. 37-42; Kevin, 2013). The most current example of this is the ban of energydrinks in Chicago by its government (Judy, 2013). In this essay which is basically an investigative essay we are going to investigate energy drink’s bad impact by using an interviewing approach based on some questions. This essay uses two articles published on USAtoday.com and also some other sources for investigation.
In this investigative essay, two peoples are interviewed whose result is then analyzed. When question about usage of energydrink is asked then person who gives interview answers that energydrinks mostly used by the teenagers, sports person as well as those peoples who are involved in...

...
The topic of energydrinks being allowed for kids is a huge debate. Energydrinks are said to help give you energy for you long days, but are very deadly at the same time. Energydrink companies say that it’s the kids faults for drinking the energy products but all in all it is there’s to begin with. They have hidden so much from us should they be allowed to hide it any more?
One of the biggest dangers of energydrinks is death. There are twelve reported death reports saying that monster energy is the cause for the deaths. The companies were sued by the families of the teens who died from drinking the drinks. The companies stated that it was their kids faults for there deaths because the consumed the product in hand, but they didn’t know the ingredients in the energydrinks.
Some of the publics schools in Washington sell energydrinks everyday at there schools. The energydrink companies are trying to get the advertisement out to the younger kids to wanting them to buy more and more of there products. If we pulled the energydrinks from schools and selling them there would be less teen and children deaths in the us alone then there has been over the year.
Energy...

...Developments
7 Sources
8 Related ResearchWikis
Background
Energydrinks are non-alcoholic beverages which are intended to provide a quick burst of high energy to the consumer. These may be prepared with a composition of methylxanthines, caffeine, natural flavors, some herbal components or specific vitamins including Vitamins B. They may also contain taurine, guarana, maltodextrin, ginseng, carnitine, inositol, glucuronolactone, creatine and ginkgobiloba. Most products include artificial sugar. The primary active component is generally caffeine.
Japan and Thailand have a longer history of energydrinks and the use of caffeine has been a key ingredient in those countries. Energydrinks acting as an alternative to coffee were first introduced in Europe. The market received a significant boost when Red Bull entered the US market in 1997. After this successful market introduction, various beverage companies including Coca-Cola and Pepsi entered the market. Austria-based Red Bull remains the market leader though with an approximate market share of 65%. According to Beverage Marketing, the growth rate of this industry had been doubling every since the late 90s. The current U.S. domestic market may be approximately $4 billion, expected to grow to an estimated US $10 billion by 2010.
Recent years have witnessed the emergence of several new energy...

...at lower prices. The competitive force with the greatest effect on profitability of new entrants is a threat of entry.
Question three
The market for energydrinks, sports drinks and vitamin-enhanced drinks is changing in several ways. There is innovation of products with the rise of drinks containing additional nutrients and introduction of energy shots. Furthermore, the industry is also considering consolidation options in an attempt of reducing distribution costs, for example Coca-Cola distributed Hansen’s Monster energydrink. The drivers of change are changes in the long-term growth rate, industry consolidation and introduction of new innovative products into the industry. The forces individually or collectively may not cause big changes in the attractiveness of the industry. The reason for that is there is no evidence that the big companies of alternative beverages will practice unhealthy and aggressive competition for market dominance.
Question Four
My strategic group map of energydrinks, sports drink and vitamin enhanced beverage industry is categorized by considering the scope of geographic distribution of producers and brand portfolio. Pepsi and Coca-Cola are positioned favorably since they compete internationally and have a strong brand portfolio. Hansen Natural is a dominant brand company since Monster...

...EnergyDrinks
The use of energydrinks in the United States has increased more than the controversial consumption of regular sodas. According to Coca-Cola executives, profits from energy products since 2005 through 2008 will total $540 million, compared with $210 million for regular soft drinks, $130 million for bottled water and $290 million for sports drinks (Warner). So what is it about this drinks that make them more popular than our pure and vital water? The answer is very simple; our hectic lifestyles. Today’s society is filled with exhaustion and high stress levels; many people rely on energydrinks to give them that second wind, which helps them stay awake through a test, and even revive them for a party. According to Simmons Research, thirty-one percent of teenagers in the United States say they drinkenergydrinks on a regular basis. People use energydrinks to boost their energy so they can be able to perform better, but because energydrinks contain ingredients that harm the human body they should be banned all over the world.
There are some factors that increase the popularity of energydrinks. For example the easy to grab structure in which they are...

...Carmen Soto
ESL 320W
11/22/12
Interview with a Nutritionist about EnergyDrinks
Have you ever asked yourself if energydrinks are good or bad for your health? Well, that question came to my mind and many more. I see energydrinks everywhere I go, and that makes me feel intrigued. I see them in commercials, movies, my work, and school. It looks like it is cool to drink them. I have a lot of friends that drinkenergydrinks every day. I don’t know the side effects, but what I know is that energydrinks became very popular in the U.S. That’s why I decided to interview professional nutritionists. First, I sent emails to three different nutritionists of Santa Rosa Junior College. All of them replied it my email; one of them had medical problems, so she wasn’t able to do it. The second one was Anne O’Donnell. She said that she would be happy to help me, and she sent me her office time. I told her that I am a student of the ESL program, and I had to do an interview about energydrink. I explained to her that it would be just ten questions, and would only take less than 30 minutes. She was able to be my interviewee, and she was very kind also. Anne O’Donnell is a nutritionist who teaches Consumer & Family Studies in Santa Rosa Junior College. I am so glad that she was...

...AP English Language and Composition
May 28, 2012
EnergyDrinks; Is the Rush Worth the Risk?
Red Bull gives you wings! Monster, Unleash the Beast! Burn. Fire to Drink. Most Americans are familiar with these slogans, and many Americans live by them. Teens and young adults consume energydrinks on a daily basis. Lately, the media has been targeting energydrinks. While energydrinks may give us that boost we want to get through the day, they have been linked to many medical incidents and ever a handful of deaths. Leading us to ask the question, is the rush worth the risk? Considering the common ingredients of these drinks, my personal experience consuming energydrinks, and the number of medical incidents and deaths involving energydrinks, I affirm that energydrinks are not as harmful as the media makes them out to be.
The most common ingredients of energydrinks, the ones that are thought to give us that “boost” are Taurine, Caffeine, and the B-Complex. Taurine is an amino acid naturally produced by our bodies that helps regulate energy levels, muscle contractions, and heartbeat. Studies and research of Taurine tend to contradict. For example, it is said that an excess of pure synthetically produced...

...said“what goes up must come down” .This rings true when talking about energydrinks. These products promise to provide heightened awareness, more energy, more endurance some even reference to the consumer you will have wings. So when consuming these products what are you really drinking? Do they provide the energy boost they promise? Are they harmful? Should the FDA do more investigating into the safety of these so-called energydrinks? These are questions I had going into this as a consumer of energydrinks myself, I was interested in how harmful they are too the consumer. In this paper I hope to provide a better insight to a product that is popular and in demand; but little is known about.
What Are You Drinking?
Energydrinks contain most of the same major ingredients caffeine, taurine, glucronolactone, niacin and panax ginseng just to list a few. Let’s start with caffeine it is a central nervous system stimulant that has the effect of temporarily warding off drowsiness and restoring alertness. As of studies done by (Lovett, Richard) 90% of adults consume caffeine daily in different ways. Most of the energy from these drinks comes from the sugar and caffeine not the unnecessary extras (Suzanne Farrell MS, RD). Taurine another main ingredient is actually an amino acid that is found in...