The truth: thigh gap jewellery doesn’t exist, and the entire website has been created to start a conversation on the ridiculous body standards we’re celebrating around the world. Yep, the TGAP collection is fictional.

(Picture: TGAP)

After you read through the section in which Bae reveals you’ve been tricked, the designer encourages anyone who would have genuinely bought thigh gap jewellery to seek support when it comes to body image issues, and make sure to filter out the negative body-related messages on social media.

‘The jewellery pieces take the thigh-gap trend to another level, the pieces are created in hopes of sparking questions,’ Bae told Dezeen.

(Picture: TGAP)

‘If we let the media to keep popularising such unrealistic body ideal, will this eventually become reality?’

It’s been a pretty effective technique.

When the website first launched, Bae was the centre of extreme criticism and outrage.

But once people realised the real message behind the project, they praised Bae on kicking off a much-needed conversation about damaging body trends.

Says Bae: ‘By using outrageous products, I hope to bring a provocative jolt that leads us to ponder and reflect upon what we are like as a society and the absurd things we value and obsess over – as well as how this creates unnecessary pressure for women and girls.’