Press Release

09/30/2009

A touchscreen phone that has never been simpler to use

Berkshire, September 30, 2009-LG Electronics a global leader and technology innovator in mobile communications, today announces theLG GD510, also known as “Pop”, offering state-of-the-art yet easy to use features in a sleek 3-inch full touchscreen device. The handset will be available in the UK in November at Carphone Warehouse.

With a range of multimedia features such as MP3 player, the LG GD510 plays music and movies in several file formats. The easy-to-use browser brings all the essential mobile content to the device’s large 3-inch screen and a 3-megapixel camera captures high quality photos and videos.

Furthermore, the style of the handset is kept simple, encased in brushed aluminum casing and with the wide high resolution (WQVGA) touchscreen extending almost to the edges of the handset with only a narrow 4.8 mm border. Completing the device’s sleek design, a single button is used on the interface which functions as the menu, end and cancel keys. A slim strip of light around the button shines either green or red indicating the handset’s function.

“There is a community of users looking for affordable touchscreen phones that LG want to provide for.” says Jeremy Newing, head of marketing, LG Mobile UK and Ireland, “The LG GD510 delivers all the fundamentals in communication, multimedia and entertainment and comes in a compact stylish device.“

Jeremy continues, “The LG GD510 is a new addition to LG’s touchscreen portfolio following successful handsets such as the LG Cookie (KP500), selling more than 7 million units worldwide since its launch earlier this year. With the LG GD510, LG is applying its tried and tested strategy to another new model – this time, a more compact full touchscreen handset with simple and essential features.”

-Ends-

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lg.com/uk/mobile-phones/all-lg-phones/index.jsp

Learn about LG and our commitment to delivering products that allow you to experience life in more meaningful ways, including how our impact the environment.

Discover LG’s history and advances in the use of technology. Browse articles, press releases, photos and films. Experience the LG products in fun and creative ways. Learn about LG’s commitment to living green and sustainability. And explore how you can start a career with one of the world’s leading consumer electronics companies.