Having bought in to the benefits of inbound marketing, you’re ready to apply them to your business. However, when you sit down to start planning, the reality of creating an endless stream of content washes over you, freezing you like a deer in headlights.

Although many businesses are unaware, there is a free and easy way to advertise your business for free on Google. In fact, not only can you advertise for free on Google, but your business will typically show up on the first page of results when users search for terms that you enter in your profile. The way to accomplish this is to set up your business on Google Places which is Google’s solution to the local business directory. Then, results like the following show up with your business information as a result of a relative search entry:

Companies in California are beginning to understand what it takes to be successful at inbound marketing. When I tell CEOs and business owners what I do, I tell them that I help those in their station who are frustrated by an under-performing web presence. In fact, I talk with a lot of these folks, and lately, the two biggest problems I've been hearing are:

The title of this article could have been something more directly associated with blogging because the reality is, if you really want to increase search engine traffic, you need to focus on generating quality content, and blogging is the best way to generate a bunch of content. Remember that each blog article counts as an independent page in your site, and Google likes it when you have lots of pages associated with your site.

You’ve probably heard discussions about it and maybe even thought about doing it, but if you haven’t consolidated your Google mojo by directing all traffic to one URL, then you are diluting your internet presence considerably.