LOUISVILLE, Ky. (May 17,
2007) – At the annual YUM! Brands shareholders
meeting, the
Parents Television Council™, a non-profit,
non-partisan, non-religious group committed to
protecting children from sex, violence and
profanity in entertainment, called on the
company to change its advertising practices to
sponsor more family-friendly television shows.
Excerpts follow from the statement given by Glen
Erickson, manager of advertiser programs for the
PTC, at the meeting today:

“I am here today because YUM!
Brands consistently advertise on television
programming that contains graphic violence,
excessive sexual content and foul language, and
we believe this needs to stop.

“Chairman Novak, the PTC has been
here before with little or no response from YUM!
Brands. Surely, you must understand how
irresponsibility in the media marketplace can
undermine your good brand names. KFC, Taco Bell
and Pizza Hut are all family-friendly brand
names. It is a shame that their parent, YUM!,
cannot demonstrate leadership as a responsible
corporate citizen as reflected in the support of
the company’s consistent negative ad placement.

“It appears to me, and to the
Parents Television Council’s 1.1 million
members, that YUM! does not have media
guidelines in place to keep its name off of
programs containing graphic, vulgar and explicit
content.

“Over the past year, YUM! Brands
have sponsored such shows as the Sopranos,
CSI: Miami
and 24
on the Fox television network. The program 24
is known for its extreme violence, but one
particular episode stands out that was sponsored
by YUM! Brands. In this episode, the lead
character Jack bites one of his captor’s necks.
The man is shown lying in a pool of blood. In
another scene of that same show, a man is shot
in the knee and then the chest.

“Your advertising dollars reflect
your corporate values. I doubt the board of
directors or the shareholders would be proud of
this program that your family-friendly brands
supported.

“I am pleading with you, on
behalf of millions of Americans, to stop
underwriting offensive content and adopt
responsible advertising guidelines that will
keep YUM! Brands off of programming that
contains foul language, gratuitous sex, and
graphic violence. Please embrace your
responsibility to society by being an economic,
intellectual and social asset to the television
viewing community.”

The Parents Television Council™ (www.parentstv.org®)
is a non-partisan education organization advocating responsible entertainment.
It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence
and profanity on television and in other media. This national
grassroots organization has more than 1.3 million members across the
United States, and works with television producers, broadcasters,
networks and sponsors in an effort to stem the flow of harmful and
negative messages targeted to children. The PTC also works with
elected and appointed government officials to enforce broadcast
decency standards. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex,
violence and profanity in entertainment. This information is
provided free of charge so parents can make informed viewing choices
for their own families.

Parents Television Council,
www.parentstv.org, PTC,
Clean Up TV Now, Because our children are watching, The
nation's most influential advocacy organization, Protecting
children against sex, violence and profanity in
entertainment, Parents Television Council Seal of Approval,
and Family Guide to Prime Time Television
are trademarks of the Parents Television Council.