The Bronner Bros. International Beauty Show has become a staple event for the beauty industry, and each year it just gets better. In this its 71st year, more than 30,000 people from far and wide are expected to flock to Atlanta to learn about the latest trends in beauty and hair care. The mid-summer beauty show takes place from Saturday, August 4, to Monday, August 6.

The three-day two-night event offers over 100 classes, more than 300 exhibitors and 10 special events. Attendees will have opportunities to connect and network with industry peers, iconic educators and the biggest names in the industry. It’s also a chance for industry professionals to learn about innovative beauty technology and shop for professional products.

As always, one of the show’s main attractions will be the unbelievable hair competitions — including Champion of Weaves, Student Rising Star Competition and Fantasy Comic Super Hero Competition and others — that are sure to bring out the best of the best in their respective categories and push them to the test of creativity. And for the first time this year, Bronner Bros. will introduce the BOSS competition — the first ever all-woman barbering challenge.

“Since the legendary Bronner Bros. Hair Battles started in the ’80s, ‘friendly’ competitions have been our hallmark,” said James Bronner, vice president of Bronner Bros. trade show operations. “BOSS promises to be the ultimate display of creativity and unlike anything our attendees have ever seen. We can’t wait to see this group of talented female barbers as they ‘raise the bar’ in creativity and technique in their head-to-toe looks.”

Each year, the biggest names in beauty, hair, and music attend the weekend’s events. This year’s line-up will bring out celebrities, including recording artist August Alsina and stand-up comedian Jess Hilarious, as well as a few surprise guests.

If you’re in Atlanta, you won’t want to miss this three-day event full of exciting hair moments, valuable beauty tips and fun interactions and attractions.