Cabela’s Canada will transform a former Canadian Tire building, located
at 6900 Island Highway in the Dickinson Crossing Shopping Centre, into a
50,000-square-foot store. Construction is expected to begin next year
and Cabela’s Canada anticipates a fall 2014 opening. It will be Cabela’s
first location in British Columbia.

The store is expected to employ approximately 150 full-time, part-time
and seasonal employees. Most will come from Nanaimo and the surrounding
area.

“As Cabela’s Canada continues to expand, we knew British Columbia, and
especially the Nanaimo area, would be a great fit for a Cabela’s retail
location,” said Tommy Millner, Cabela’s Chief Executive Officer. “The
region is full of people who live the outdoor lifestyle and have
supported Cabela’s through our catalog and online for many years.”

Cabela's Incorporated established Cabela’s Canada in 2007 with a retail
store and headquarters for Canadian operations in Winnipeg, Manitoba. In
2010 the company moved to a 300,000-square-foot corporate headquarters
and distribution centre in Winnipeg. In May of this year, the Winnipeg
retail store relocated and the previous location was closed in
conjunction with the new store opening.

GARNER

Construction on a 100,000-square-foot store – Cabela’s first North
Carolina location – is scheduled to begin next summer and Cabela’s
anticipates the store to open in the spring of 2015.

Cabela’s expects the store to employ approximately 225 full-time,
part-time and seasonal employees. Most will come from the greater
Raleigh area. The store will be located in the northwest quadrant of
Interstate 40 and U.S. Highway 70.

The building’s exterior will reflect Cabela’s popular store model with
log construction, stonework, wood siding and metal roofing. A large
glass storefront will allow customers to view much of the store’s
interior as they approach the building.

The inside will feature the company’s next-generation layout designed to
surround customers in an outdoor experience, including museum-quality
wildlife displays and a large mountain replica featuring a built-in
aquarium. In addition to thousands of quality outdoor products, the
store also will feature an indoor archery range, Boat Shop, Gun Library,
Bargain Cave and Fudge Shop.

“Thousands of North Carolinians love hunting, fishing and spending time
outdoors – and many of them are longtime Cabela’s customers – which
makes this a perfect match,” Millner said. “We are thrilled to introduce
the unique Cabela’s retail experience to outdoorsmen and women across
North Carolina and look forward to serving them for many years to come.”

SUN PRAIRIE

Construction is scheduled to begin next year and Cabela’s anticipates a
spring 2015 opening for the 86,000-square-foot store. It will be
Cabela’s fourth store in Wisconsin, joining Prairie du Chien, Richfield
and Green Bay. Also, the company operates a distribution center in
Prairie du Chien.

The store will be located in the Prairie Lakes Shopping Center at
Highway 151 and Grand Avenue. Prairie Development Ltd. is managing the
development, which also includes Target, Costco and Woodman’s Market.

Cabela’s expects the store to employ approximately 200 full-time,
part-time and seasonal employees. Most will come from Sun Prairie and
the surrounding area.

The building will be built in Cabela’s next-generation layout, designed
to surround customers in an outdoor-like experience with museum-quality
wildlife displays. In addition to thousands of quality outdoor products,
the store will include a large mountain replica, a Gun Library, Bargain
Cave, Indoor Archery Range, Deli and Fudge Shop.

“Wisconsin has proven to be a Cabela’s kind of place,” Millner said. “We
have a history of success in our Prairie du Chien, Richfield and Green
Bay locations and we couldn’t be more excited to bring a store to Sun
Prairie.”

Currently, Cabela’s operates 48 stores across North America with plans
to open an additional 19 over the next two years.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s
founding in 1961, Cabela’s® has grown to become one of the most
well-known outdoor recreation brands in the world, and has long been
recognized as the World’s Foremost Outfitter®. Through Cabela’s growing
number of retail stores and its well-established direct business, it
offers a wide and distinctive selection of high-quality outdoor products
at competitive prices while providing superior customer service.
Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves
as its primary customer loyalty rewards program. Cabela’s stock is
traded on the New York Stock Exchange under the symbol “CAB”.

Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact
are "forward-looking statements" that are based on the Company's
beliefs, assumptions, and expectations of future events, taking into
account the information currently available to the Company. Such
forward-looking statements include, but are not limited to, the
Company's statements regarding opening retail stores in Nanaimo, British
Columbia, Canada; Garner, N.C.; and Sun Prairie, Wis., and opening 19
new retail stores over the next two years. Forward-looking statements
involve risks and uncertainties that may cause the Company's actual
results, performance, or financial condition to differ materially from
the expectations of future results, performance, or financial condition
that the Company expresses or implies in any forward-looking statements.
These risks and uncertainties include, but are not limited to: the state
of the economy and the level of discretionary consumer spending,
including changes in consumer preferences and demographic trends;
adverse changes in the capital and credit markets or the availability of
capital and credit; the Company's ability to successfully execute its
omni-channel strategy; increasing competition in the outdoor sporting
goods industry and for credit card products and reward programs; the
cost of the Company's products, including increases in fuel prices; the
availability of the Company's products due to political or financial
instability in countries where the goods the Company sells are
manufactured; supply and delivery shortages or interruptions, and other
interruptions or disruptions to the Company's systems, processes, or
controls, caused by system changes or other factors; increased or
adverse government regulations, including regulations relating to
firearms and ammunition; the Company's ability to protect its brand,
intellectual property, and reputation; the outcome of litigation,
administrative, and/or regulatory matters (including a Commissioner's
charge the Company received from the Chair of the U. S. Equal Employment
Opportunity Commission in January 2011); the Company's ability to manage
credit, liquidity, interest rate, operational, legal, and compliance
risks; the Company's ability to increase credit card receivables while
managing credit quality; the Company's ability to securitize its credit
card receivables at acceptable rates or access the deposits market at
acceptable rates; the impact of legislation, regulation, and supervisory
regulatory actions in the financial services industry, including the
Dodd-Frank Wall Street Reform and Consumer Protection Act; and other
risks, relevant factors, and uncertainties identified in the Company's
filings with the SEC (including the information set forth in the "Risk
Factors" section of the Company's Form 10-K for the fiscal year ended
December 29, 2012), which filings are available at the Company's website
at www.cabelas.com
and the SEC's website at www.sec.gov.
Given the risks and uncertainties surrounding forward-looking
statements, you should not place undue reliance on these statements. The
Company's forward-looking statements speak only as of the date they are
made. Other than as required by law, the Company undertakes no
obligation to update or revise forward-looking statements, whether as a
result of new information, future events, or otherwise.