“It is great to see that sport is so highly regarded in London and has once again been recognised as a city that is a fantastic place for sport and physical activity from the elite level to the grassroots.

“We know that London will continue to be a fantastic host of world-class international sporting events with the Cricket World Cup this summer just one example.

“It is also vitally important though that we use these events, such as the Rugby League World Cup in 2021, to inspire more people to get active and tackle a wide range of social challenges.”

Lars
Haue-Pedersen, Managing Director, BCW Sports, added:

“It is interesting to see that the Olympic rings remain the most powerful brand with which cities can be associated, despite the various challenges facing the international sporting world.

“However, we can see from the results of our analysis of the digital environment that cities that are home to an internationally renowned football clubs, such as Manchester United, are strongly associated with sport.”