Building upon a tradition which began seven years ago with acclaimed animation studio LAIKA’s first release Coraline, famed NIKE designer Tinker Hatfield is readying the much-anticipated Kubo XV sneaker to celebrate this month’s new LAIKA movie Kubo and the Two Strings.

The Kubo XV follows in the footsteps of specially designed sneakers for each of the three previous LAIKA movies: Coraline, The Boxtrolls, and ParaNorman.

Mr. Hatfield designed shoes inspired by the films; the latter proved to be a particularly popular shoe, and each new issue has become a collector’s item.

Over 300 pairs of the customized Jordan Brand sneakers celebrating the spirit and magic of the movie’s young hero Kubo are being made available to fans who compete to win pairs through exciting multimedia platforms. The ways to win are as unique as the shoe itself.

Focus Features, which is releasing the epic new adventure nationwide on August 19, is partnering with top website Complex to unveil the shoe on August 4, at complex.com.

For a preview of what fans can expect, head over to @KuboTheMovie on Twitter to hear from Kubo XV designer Tinker Hatfield.

Complex will also announce an online sweepstakes* beginning later this week, hosted by the website, where its followers will have a chance to win one of five pairs of the Kubo XV.

Separately, timed to the “From Coraline to Kubo: A Magical LAIKA Experience” opening August 5 at Universal Studios Hollywood’s Globe Theatre, Kernel (kernel.com) will offer the website’s ticket buyers to the interactive event a chance to win a pair as well.

On August 8, the Just Keep Livin Foundation (jklivinfoundation.org) will host a live eBay auction with dozens of pairs of Kubo XV sneakers up for bidding; all the proceeds will go to the Foundation’s programs that teach the importance of decision-making, health, education, and active living.

Finally, on August 11, gamers will be able, as Kubo, to battle the Moon Beast in the fifth game* available online at the official Kubo and the Two Strings website kubothemovie.com can compete to be in the top 250 scorers and win a pair of Kubo XVs.

Non-Kid Directed Websites/Emails: No purchase necessary. Open to legal residents of the 50 U.S. & DC, 13 or older. Game ends 11:59 PM ET 8/24/16. Void where prohibited. Find the Official Rules at kubothemovie.com/rules.html