“Smartphone and tablet users are maturing in how they use their devices. Therefore their expectations when purchasing a new smart device have also significantly risen. This puts immense pressure on mobile OEMs who must balance the need to innovate against managing their investments in order to deliver flagship devices at attractive price-points in a highly competitive market. This is particularly true in China and other high-growth markets,” said Neil Shah, research director, Devices & Ecosystems, at Counterpoint Research. “SanDisk’s iNAND 7232 EFD is the ideal solution to address this need as it enables OEMs to deliver what consumers want most outside of form factor: reliable high capacity, exceptional digital photography capabilities and great application experiences.”