Hundreds of thousands of music fans flock to downtown Rochester, New York, each year to see marquee musicians like Diana Krall, Michael McDonald, and Earth, Wind and Fire perform at the Xerox Rochester International Jazz Festival. Founded in 2002, it has quickly become one of the nation's most popular and most respected music festivals.

In our seventh year as title sponsor, we work behind the scenes to help the festival organizers keep the festival running smoothly and engineer a unique, personalized experience for all attendees. Read more on our blog.

Ticket Security

Deterring Fraud through Specialty Imaging

Some festivalgoers purchase tickets to individual shows, but many opt for the all-access Club Pass. The popular Club Pass grants admission to all 13 club venues over the 9-day festival, allowing attendees to sample a wide spectrum of music. Like the festival’s motto says, “It’s not who you know, it’s who you don’t know.”

To prevent counterfeiting, tickets, Club Passes and Xerox hospitality access wristbands are printed with fraud-resistant specialty imaging effects such as FlourescentMark and MicroText. These text effects can only be printed with a Xerox FreeFlow digital front end combined with Xerox FreeFlow software.

With security-encrypted passes, festival organizers know that only paid attendees will get to know new music, while counterfeiters won’t get in at all. Just one more way we’re improving the business behind the scenes at the Xerox Rochester International Jazz Festival.

From personalized posters and marketing materials to a Jazz Finder App and fraud-deterrent Club Passes, Xerox keeps the Rochester International Jazz Festival moving.

See how Xerox brings innovation, collaboration, improvisation and personalization to the Rochester International Jazz Festival.

Buzz from the event

Xerox, with help from solutions and service by WDS, A Xerox Company, is tracking all the social media buzz around the festival. Unique text analysis and data processes allow us to enrich the experience of jazz festival fans by sharing insights on social media interactions like top trending topics and artists, most influential users tweeting about the festival, and where within the festival footprint people are tweeting from. Check it out here.

The Xerox approach to sponsorship is more than just a logo on a banner. We work behind the scenes to create memorable experiences for customers. Take a closer look at how each sponsor partnership showcases our unique specialty in simplifying complicated work.