WR Efficiency Rankings: Texas Tech’s Keke Coutee carries an old lesson with him

By Chantel Jennings and Cody KellnerOct 12, 20171

Editor’s note: For decades, pass efficiency has been a well-publicized measurement of quarterback performance. We think the wide receiver position is well-suited for such measurement as well. So, we created a formula that accounts for yards, scoring, yards per attempt (catches and targets), fumbles and opponent strength. See the methodology below.

When Texas Tech wide receiver Keke Coutee was six years old, his uncle signed him up for youth football and told him there was only one point of the game: To be physical.

It didn’t matter that Coutee was six or a quarterback (a position most would argue is more about completing passes and not turning the ball over than physicality), Coutee’s uncle wanted to see the first grader with an attack mentality.

“The game changes from middle school to high school to college,” Coutee said. “It changes drastically, but (the physicality) comes along with it.”