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CB Introduces International Home Search For iPhone And Blackberry

Coldwell Banker Real Estate LLC announced today that international Coldwell Banker® real estate listings in 28 countries including Canada, Australia, Mexico, Italy, Aruba, and Colombia will now be accessible via a customized platform for iPhoneTM and BlackBerry® users.

When viewed on an iPhone, BlackBerry or other smartphone the Coldwell Banker flagship Web site, coldwellbanker.com has a different look and feel, along with navigation specifically tailored for optimal viewing the mobile device. This includes property listings search and home value estimator functions. When a user accesses the site through his or her handset, the Coldwell Banker Web site automatically recognizes that it is being accessed by a mobile device and will serve up that specialized interface. Users do not need to download any special software to benefit from this enhancement to the Coldwell Banker mobile technology.

“Now consumers in the home buying and selling process can easily search both domestically and internationally using their mobile devices,” said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. “Coldwell Banker will continue to find ways to blaze a trail with technology that provides consumers with listings anytime, anywhere.”

Those looking for a home both domestically and internationally will be able to search for homes and utilize the brand’s home value estimator. In addition, consumers will be able to enter specific search criteria such as city, state, price as well as optional filters including number of bedrooms and bathrooms. When a property is selected, users can view all of the specifications for that home and contact an agent directly.

Since 1906, the Coldwell Banker® organization has been a premier full-service real estateprovider. In 2008, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,700 residential real estate offices and 108,000 sales associates in 47 countries and territories.