From site selection to resident move-ins to asset exit, we've been involved in the entire life cycle of real estate for seniors. If you know you want to be a player in this market, let us navigate for you. If you already are a player you know this isn't just about real estate.

If you're sitting on underperforming communities or thinking of acquiring one or just want to get ready for tomorrow's consumer, we can help you see into the future. We've got a pulse on what the industry is doing but we also know where that gives you opportunity to set your community apart.

We got our start by giving our best clients all the credit. We don't want fame and we don't want headlines. We just want your project to work. You've got strengths and vision, let us fill in the rest with a menu of services you control and we execute.

After 20 years of building communities for other people, we know where the challenges will be and we know where the risks lie. Particularly during design and construction, you need an advocate who knows what you would say, even when you're not there to say it. That's us.

The best building in the best location isn't enough to have the best project. Execution and operations are everything when it comes to fill-up and satisfaction. If you're just curious what outside experts would say or if you're struggling to bring a great team together to do great things, we can help.

Even if your development is running well, we can help. We regularly help our clients find equity, debt, bridges and entire takeouts. We're not a bank and we're not brokers - we just know how to listen for the right match for the hole in your capital stack.

Differentiation

Your success starts here

Faster to market, Smarter when full

Whether you're mission-driven or developing an empire, speed to market matters. The competition will only increase and standing still is the same as going backwards. No matter where you are in exploring your project, we move it ahead. Designing a community is iterative and creative but it can be done quickly and on a predictable timeline with our help.

Decisions you make very early in the process will determine how successful marketing will be. We can help you make the right decisions so your community is positioned to attract and retain residents that ensure long term stability.

And construction can be erratic but it can be delivered predictably. We've helped clients do all these things. Let us show you.

A Perfect Fit

Tailored services for any team

Market needs not market sheep.

The biggest mistake most communities make is looking at their market and trying to incrementally "one-up" the competition with this amenity or that program. This pits them in danger of being "one-upped" themselves as soon as someone new follows them into the same market. Our method looks hard at a market study to see what is NOT provided in your market. That's the unique position that leads to smarter fill and long term stability.

Guess who doesn't want the credit.

We're the first fully customizable suite of development services specifically for the senior living industry. There are plenty of great development teams in the senior living space. We aren't trying to trump any of them. In fact, we want your team to get the credit for your project. We get hired specifically and only for the development services you want us to perform. And that's all you pay for.

Innovation, even if it's borrowed.

The real estate industry still has a lot to learn and we love learning. Our partners have studied innovators in other industries and seek to apply best practices to what we do. From Japanese manufacturing, we borrowed lean philosophies and small-batch thinking to make construction happen more smoothly. From the software industry, we borrowed agile/scrum practices to make design more nimble with less re-work. From large international firms we borrowed cloud-based technology to keep overhead low and span the country efficiently. Even better, we bring the same thinking to development projects to differentiate communities and maximize results.

We dare to ask: what if projects were fun?

Let there be no mistake, real estate development of any sort is risky business at very high stakes. Serious issues will arise and difficult problems will need to be solved. But it doesn't have to be drudgery.

It always takes a team but if that team knows their stuff and gels under the right leadership, the process can actually be fun. In fact, we believe a team that has fun is better equipped to tackle those issues and problems than one which plods through each step.

We love creating new projects for our clients, the staff that work in them and the people who live in them. Our best friends feel the same way. Because we made friends doing this very serious thing in a fun way.