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As part of their studies on the innovative ESCP Europe MSc in Marketing & Creativity, students experience a range of Creative Seminars. These are class projects led by businesses and organisations in a range of sectors, and are unique to this programme. They give participants valuable insight into how organisations can leverage creativity in real-life practice.

The students of the MSc in Marketing and Creativity programme partnered with Save the High Street, a local non-profit organization focused on supporting local high-street businesses with digitalization. Yesterday they put together a conference on the topic “Placing the customers at the heart of your business: How to get more customers through the door and keep them coming back”.

Among nibbles and networking chats, yesterday we had a lovely gathering to welcome our 7th cohort of MSc in Marketing and Creativity students. Co-Director Prof. Marie Taillard, Prof. Peter Stephenson-Wright and 5 esteeemed MMK alumni made the evening one to remember!

50 EMEA students, including ESCP Europe's MSc in Marketing and Creativity current participants Nora Rekus, Martinho Bragança de Miranda and Aurélien Lemasson-Théobald were selected by Google to attend their AdCamp in Dublin in September, 2015.
The Google AdCamp offered participants the opportunity to discover the world's biggest online company, often described as the enterprise of the future. This was a fascinating experience for participants to see in practice how creativity marketing benefit actions and operations when it is at the centre of the business model.

As part of the Managing for Social Impact module on the MSc in Marketing and Creativity, eleven ESCP Europe students travelled to the Philippines in July. The trip was in partnership with Gawad Kalinga (GK), a Philippines-based NGO.

The Creativity Marketing Centre at ESCP Europe presented a talk on 'The Secret of Building Brands in a Developing Market' with distinguished speaker will be Feyi Olubodun, General Manager and Chief Operating Officer of Insight, Nigeria's largest communications agency and recently voted one of the 100 Best Places to work in Nigeria.

ESCP Europe Business School and its Creativity Marketing Centre were delighted to host a stimulating panel discussion with two distinguished marketing entrepreneurs. Our guest speakers Holli Rogers, Former Fashion Director, Net-a-Porter and Emeline Wraith, Founder at Remote Goat and The Nawty Step shared their career stories, as well as the power of creativity and intuition in starting up businesses.

ESCP Europe Business School and the Creativity Marketing Centre (CMC) hosted a stimulating talk on 14th November, 2014.
Distinguished guest speaker Thomas Bucaille, Director of Talent, Condé Nast International shared key insights on 'How to Manage Creative Talent'.
The evening provided the opportunity to network with participants of our new Executive Master in Marketing and Creativity, as well as the Creativity Marketing Research Centre, campus staff and fellow alumni.

ESCP Europe's London campus launched of the School's Executive Master in Marketing and Creativity (EMMK).
To commemorate the arrival of our inaugural participants, we invited our Exec master participants and Alumni members to an exclusive evening event at our London campus on 23rd September. The Keynote speech was delivered by Eric Benoist, International Marketing Director, Chivas Brothers, and addressed the challenges of marketing in the alcoholic drinks segment.
The event was followed by a cocktail reception.

The Creativity Marketing Centre @ ESCP Europe proudly presented The 2014 Spring Research Camp on Consumer Creativity.
The event brought together a group of marketing experts and leading international researchers US, UK and across Europe working at the intersection of creativity, marketing and consumer behaviour who presented some of their work on the fascinating and timely topic of Consumer Creativity, and initiated collaborations on new research outputs on the topic.

Welcome to the Creativity Marketing Research Seminar Series run by the Creativity Marketing Centre @ ESCP Europe.
These thought-provoking seminars brought together a group of international leading academics in the field who discussed their current research with the CMC team and guests at ESCP Europe's London Campus.