effective? check. compelling? check. Just wish the lip one was a bit more gruesome, since it currently looks like a herpes outbreak. Since ya know models and herpes go together like peanut butter and jelly. Did I gross everyone out yet? Good(check).

Jochen said on October 24th, 2006

well, of course the cause is great.
i’m just saying that the concept is the same old same old…
boring.

oh yes. and does this really gross anyone out?
i mean REALLY…?
it’s still way too esthetic to really shock.

….and then you can cuddle with a bunny while your eye is bleeding. So I guess rather than hurt the cute furry little animals, let the humans suffer? Seems like an even exchange.

gigi said on October 24th, 2006

i fully support this campaign.. animals have been treated so unfairly

Well said on October 25th, 2006

I have a few questions.Does’t the agency which made this campain make the same campains in favour of make up companies? And all the people that say “rescue the animals” don’t they continue to buy make up and try to look as the peer pressure models ?I call this hypocrisy. And I don’t buy it.

rich said on October 25th, 2006

Tim, that’s exactly the idea. Our vanity is not more important than another animal’s well being. There are ways to make safe makeup without animal testing.

Just crying out to backfire: “Wait, so without animal testing, this stuff could happen to me?”

matt said on October 28th, 2006

Regardless of the message, I think the ads are pretty lousy. The models aren’t convincing in any way. The fonts are terrible. Layout is hectic and not at all dramatic, and the whole thing is hard to read. The “300,000″ number is bad, especially since it’s repeated across all the posters. Colors are washed out and boring. Skin tones are unnatural and flat.

It’s not shocking enough to make someone think about the animals. Honestly, when I looked at the images, I thought of how I’ve seen much more gruesome things on television. I thought, wow, fake gore. Doesn’t do it for me.

Amanda said on June 22nd, 2007

Ok lets put it to you this way…If you had to choose between yourself and an animal which would you choose. The testing has to be done. You can run numbers and try to make estimates all day on what you think might happen when someone uses a product but if you don’t test it you get lawsuits and people being disfigured and in some cases possibly even death. I can’t believe that any other way would be an option. We are the superior race you do realize this correct? It isn’t as though we are taking loved pets from the arms of their owners and strapping them down and torturing them laughing the whole while! Common sense, apparently in short supply on this debate, needs to prevail.

Jeff Olson said on July 1st, 2007

listen up douchebags… it’s time to think of someone other than your existential self for once. if America didn’t place such a high value of things with so little importance, we wouldn’t have this problem. how can you spend thousands of dollars a year on your appearance while people across the world would kill for something as simple as a cup of rice. as a servicemember fighting for, and protecting our MANY freedoms, I can honestly say I am disgusted with our values and behavior.

TeaseKitten said on July 9th, 2007

Honestly, humans have a choice for such testing. Animals don’t. They can’t speak up. People get paid for testing certain things and being apart of them. That’s the difference here.

Brian said on July 17th, 2007

When it comes to animal research, activists don’t have any answers. Alternatives to using animals? They always claim that they exist, and never actually know what they are when they’re pressed. Until you can describe an ACTUAL ALTERNATIVE to animal testing other than a) not doing research or b) using human subjects, you have lost this debate.

You need to have a viable alternative, or your opinion is worth less than the ink its written in. C’mon Rich, you said there was a safe way to do this research, let’s hear it!

Tobias said on August 6th, 2007

Listen, we don’t need alternatives to testing on animals, if we don’t need the products they are selling. Honestly, people need to grow a spine and resist peer pressure, if I can do it, so can everyone else. Besides, friends gained by your appearance alone can’t be worth much anyways.

I don’t believe we can eliminate animal testing entirely, I mean, we do need medications etc. but I do believe that we could seriously quell it by crushing the makeup industry, along with many other useless industries.

Flowerpower said on August 8th, 2007

Um I just wanted to say that this people just to inform that make up testing on anilmals is sick Just because somebodywants to look beautiful those animals are killed. For those who are sick of looking at such advertisments then you have two choices do something about it or look away which is I suspect what you havebeen doing so far.That simple oh and these advertisments are shocking for a reason: so you can be shocked to make you wake up from your sleep and see what’s happening outside the cute make up world.I agree with the above we must do something to reduce the make up industry. People don’t look like this when they don’t wear make up this is what happens to animals when people wear make up. So we all know that make up industry isn’t based on survival like the medicine industry so I think people can live without it.

i find how animals are tested discusting, i recently looked at the damage in which they suffer, and was almost brought to tears. I always wear makeup and dont really think of what it has been tested on. But when it is brought to your eye like that it makes you think.

Alison said on August 25th, 2007

ok you revolting condescending selfish posters, you wanna know the main alternative that is currently being adopted by a few pioneer labs? growing human tissue and testing on *that*. scientists can already do this, it’s not experimental or controversial, it’s a fact that this method is both valid and >more accurate

hellokiller said on August 29th, 2007

ok all u fools listen up
i think that the ad is really dumb!
i mean thats wat we would look like if the animals weren’t tested

look, i eat bunnies for dinner, they arent really that cute (but they are quite delicious)
all of you who want to eliminate animal testing are inhumane. its one thing to injure animals who reproduce like hell and cant really think, but its another thing to even sugest human testing. the whole point of the testing is to PROTECT humans. besides if something bad happened to a human, the company is responsible, and could get sued.

hellokiller said on August 29th, 2007

that is genius Alison!
only problem is, the makeup industries are companies, they need to make money.
human tissue is way too expensive…

Tobias said on August 31st, 2007

so what if human tissue is expensive, the companies will still make a profit, besides, don’t we want to crack down on monopolies anyways? you know, reduce the growing amount of economic disparity?

well, unless you’re a sociopath, or part of the business.

and again, no, you can’t test all products on humans, but seriously, stupid things like makeup should, companies can pay people to test products, or perhaps, the developers should test them, maybe then, they’ll run a few more simulations to make sure they’re safe..

although in my opinion, defiantly the best option would be to obliterate these companies entirely, we don’t need them, they just eat up resources, money, and time, all which could be put to better use elsewhere.

Flowerpower said on August 31st, 2007

To hellokiller
Sorry to say so but about bunnies: who as you said can’t think well um not to sound rude but they think and let me tell you something they think not only about themselves like “some” people do. By the way that’s not what happens when people don’t put on make uup , yeah make up shouldn’t be used so frequently it is the only way animals can be saved making the industries think once again before testing on animals is the only way and it is this only the start. Make up is useless sometimes and it is not like every time somebody goes out she doesn’t need make up I mean if somebody really needs make up but that rarely happens. Make up is not a life or death matter like medicines.

Hannah said on September 1st, 2007

i hate it that animals are used for testing make up and all that other stuff. why would you do that to some poor little monkey. or another animal. why dont they use it on people when people are using it.

(i dislike people that thinks thats ok.)

Laurie said on September 11th, 2007

this is horrible, for the animals i mean, but this ad was super effective. It shows the end results of animal testing, I dont understand why they use humans instead. I dont mean that they should start testing on humans, but i mean they should pay humans who are willing to do the experiments, and keep animals out of it. What did humans ever do to people seriously, we are the harmful ones not them. Animals should have the same rights as we do, and not have to be humiliated by people. Animals have rights to, not legally, but you know what i mean. I can say i am or was a hypocrite by posting this, because in the past i have used products that were tested by animals, but for the last 2 years i have been super cautious by what i buy, to ensure i dont endanger any species, from rans to monkey to ECT.

johnny said on September 20th, 2007

yeah. guys, be pratical about this. think, how much chemical junk do they have to put into make-up? not much. i dont think they would begin out by putting bleach or heavy acids into the make-ups. the animals are there to test side-effects that are soppossed to be minor. i dont think if they had a deadly acid in it or posin they would even consider trying it. they test on the animals before realeasing to the market. they arnt stupid. alot of you might be though.

Shannon said on September 23rd, 2007

Has anyone even heard about the European Union Cosmetic Directive? This will take care of the debate since it will be illegal to test finished products as well as ingredients on animals. All EU Member States need to be in full compliance by 2009 and all coutries outside the EU will have a partial import ban in 2009 with a complete ban by 2013. This amendment will force all cosmetic companies to invest in alternative methods if they want to continue selling their products in the European market (thank God somebody has an ethical backbone)!

Shannon said on September 23rd, 2007

Has anyone heard about the Cosmetic Directive from the European Union? This change in policy will make this debate pointless. The EU has incorporated the 7th Amendment to their Directive which will make the sale of animal tested products illegal. Currently the EU is made up of 27 Member States and the ban will take effect in 2009. As far as imports, a partial ban will be in place in 2009 (exception for 3 tests) and a complete import ban in 2013. This means that all cosmetic companies will have to invest in alternative methods now in order to be in compliance; if they are not in compliance, the company will not be able to sell their products in the European market. The majority of ingredients have already been tested and the results have been published, so continuing to test these same ingredients is a waste of time and money. Further, non-animal tests have shown to be more reliable, more cost effective, and produce faster results. I applaud the EU for taking this ethically responsible step in the right direction – to fight this change when we have the technology to end animal suffering would only show what a completely uncivilized society we are!

Unkown said on September 30th, 2007

Are you kidding me? Maybe Animal Rights people use the “shock” factors because idiots like you dont even give a crap about what US HUMANS do to innocent animals. Give me a freakin break. They were there before we were. I wouldn’t give a crap if we left and they stayed. The world might actually live a few billion years more sinse we feel the need to polute everything we see. Think about what you’re saying first before opening that huge gap in ur face.

What are you guys trying to say by not testing on animals? What’s our alternitive? Testing on humans? You all are crazy and ignorant to think testing on animals is bad, I’m not saying I like it anymore that you do but, it’s not like we can put HUMAN lives on the line now can we.

Sophie said on October 6th, 2007

I’m not sure what they are, but there ARE ways to test make-up without testing it on animals or humans.

Don’t you find it horrible that they make a bunch of animals, who won’t even use the make-up, try it out for us, so we can wear it? Don’t we have enough make-up already? What’s the point of bigger eyelashes, flashier lips, whatever… People used to survive even when they didn’t have lip stick, or eye shadow, you know.

Lauren said on October 24th, 2007

Wow, No, the alternative is not testing on humans, what we should be thinking about is what these companies are putting in the make-up in the first place. We’re not all chem majors, but common, we know what will hurt us or any living being for that matter. A lot of these products are still harmful for humans, animals and the earth in general when they are put into the market. There are plenty of cruelty free and safe cosmetics, you don’t have to go around looking like you were dragged through a hedge backwards, this is purely saying look closer at what you buy. I find it ignorant to ask “what’s the alternative? Test on humans?” Think a little further than the human race, we share this place with a wide variety of living things…lets not ruin it for a tube of L’oreal lipstick. At least we have a voice and can choose what we slather on our faces, the animals do not. You should visit http://www.ewg.org you can look at your products that you use and see how harmful they still are for us. And if they are still harmful, think about the stuff they tested on the animals. They are not here for us to create a safe life for people, they are here for a reason like all of us, and that reason is not to test out your concealer to make sure it’s safe before you cover up your stupid face.

Noob said on October 31st, 2007

Animals die. get over it.

Moonie said on November 4th, 2007

I think that the pictures are chocking but are not effective enough,i agree that it is quite unfair to test animals,however what other solution is there… other that using humans to test on, that would be insane and could cause more problems.

On the other hand,i really think that we have enough beuty products as it is and no mare animal testing should be done for beuty products.i think that animals should be used to test on more important things such as cancer and AIDS.
i really think that animal testing is bad but is way of survival if
for relevant diseases.

Well, I personally think bunnies look cute with lipstick on. Screw these shock campaigns. So little makeup testing is done on animals anymore, and even if it is, I don’t see why it shouldn’t be. I’d rather a little rodent make sure my conditioner won’t blind me.
And don’t forget that the same people who put out campaigns like this are also against using animals for medical testing. So all of you out there with diabetes, artificial veins, and just about any ongoing medical treatment, thank your deity that some monkey perfected the treatment for you. OR you can die. You pick. I guess you can always be a hypocrite like Ingrid Newkirk, but really, who wants to be stupid?

wont tell said on November 7th, 2007

i tottally agree these nimals suffer so we can look “beutiful” nothing is more ugly then what they are doing and if you think torturing animals is beutiful well its one of the most cruel things to say!

“Cute Fluffy animals” is not the reason I hate ALL animal cruelty. I just love animals for all the reasons that they deserve more respect and they have everything feeling emotionally and physcially like humans do. It’s only the pathetic, selfish, ugly and stupid people that don’t care about the pain an animal has to go through for something so useless and stupid like Make up just to suit the naive humans needs (More like lack of needs, its all about want with people). We’re animals too of course, you shoud know this, so why use another animal just to hide for your ugly spotty faces anyway?
If something from an animal is used like fur, meat, skin…etc, then if they are killed humanly and proper (professionally), thats OK! But if they are slaughtered/Skinned alive then I have bad issues! Thats when I have problems! SOME Animal testing is unessary!

animal testing is sick said on November 13th, 2007

To ‘babe’,
I think you are completely sick. I mean, what the hell is wrong with you? Animal testing is completely wrong, and what kind of disgusting freak are you saying that rabbits with lipstick it CUTE? You are so sick-minded. Oh yeah, and “so little makeup testing is done on animals anymore, and even if it is, I don’t see why it shouldn’t be.” Makeup testing doesn’t need to be done on a animals anymore, scientists have gathered sufficient information and are only testing to ‘see what happens’ if they add a different chemical. I hope your conditioner slips down your throat and kills you, you sick bitch.

Vegitarian said on November 13th, 2007

I’ve been a vegitarian since I was 3. This is cruel.

Vegitarian said on November 13th, 2007

anyone who isn’t 1 is sick. u can be horrified, can be sick, but don’t lie to me and say u think it’s cruel. u don’t know what I’ve seen. i used to live down the road from a slaughter house. me and my best friend crystal were walking and we saw a cow being beat to death. he was later sent to a butcher’s shop, where crystal’s mom bought him. this made me cry.

i said on November 17th, 2007

so wait you ate crystal?nice

Newly Vegetarian said on November 19th, 2007

to Babe: wow, thats about all I can say. I applaud you on your ignorance. at least medical testing is a more valid reason than because you want soft hair and shiny lips.

Anyway, I recently became a vegetarian and I thought I would miss meat, but I actually don’t I really like being vegetarian. I became a vegetarian because of this book called “Hurt Go Happy” by Ginny I forgot her last name. but it is really good and I highly recommend it. I love these oictures they are really effective

clare lawton said on November 24th, 2007

hey idiots how else do people get ur attention if we didnt show u pictures like this u wouldnt care so shutup
And if u dont like them DONT LOOK AT THEM U IDIOTS

Aly Stones said on November 29th, 2007

animals SHOULDN’T be tested on thats just cruel
animals are very loving creatures
they should never have to go through something like this
so please s top testing animals

ugoigo said on November 30th, 2007

how stupid people these “research” people are. why have make up in the first place? its like letting the shower on for no reason. and second, why test it on animals? like some people have said before, grow human tissues in a test tube or something, don’t use a real person to test it on. I may not be a vegitarian, but at least I dont torture the animals I eat before they die. jeez

Why …(being hypocritical as to posting this reply) but why do all you people waste your time arguing about this stuff! there are people dying everyday….bet you dont know the last earthquake that killed thousands…no but you do know animal testing….bet you dont know how to save lives of starving children….no but you waste time to reply…and now i had to waste my time saying this to maybe have 1 person to take it to heart!!! but maybe just maybe that one person will wake up tomarrow morning and say “hey I going to try and save one human life today!” instead of arguing for your OWN DAMB BENEFITS

Me said on December 4th, 2007

wow.. ok i mean i hate ppl testing on animals and who ever said the comment before me wow… your an ass hole, like sure i know people are dying but yea animals are dying too and animals are like people, but shorter.. and differnt but the people that are testing on animals by pumping gasoline and other stuff into animals stomachs and people are dying from like starvation but at least there not getting stuff shoved down their throats and noses and getting stuff pumped into their stomachs.

Annnnnnnna said on December 14th, 2007

This is ridiculous. The graphics are kind of bad, but that’s okay. And for all of you who think we would look like this without animal testing, that’s also ridiculous. I think that animal testing for medical purposes is (sadly) necessary, but for cosmetics, it’s completely uncalled for and should be stopped.
Along with factory farming, but that’s another story…

To whoever said they are sick of this tactic. Human are unreachable if there emotions go untapped. Heres the key.

I would LOVE to involved in something that fought against this.

LISTEN UP said on January 4th, 2008

ok. first off, animal testing isnt nessisay AT ALL. i dont care who you are. second, what the hell do you people mean “we need it for medical purposes?! yea granted some vetinary clinics may have to do an annual dissection or two to benifit ANIMALS. but cosmetics compannies dont need to do those tests. neither do doctors! if anyone in thos facilities thinks that there is any danger of ANY of the ingreadiants HERES A WILD IDEA- DONT USE THE UNKNOWN INGREADIANT!! USE A KNOW SAFE INGREADIANT!!!!! are people honestly that retarted to figure that out? i mean im a girl and everything but i mean honestly, come on people, testing on animals for make-up product? think a little will ya?

E.W. said on January 21st, 2008

This is horrible. For those of you who don’t think this is totally wrong to animals, think about this; these make up peeps torture animals just to make produces that we think bring us close to perfect. In truth, is there really such thing as perfect? What do people dress up for? A fancy event. To impress a dude. To be popular. If you can’t get accepted for who you are without make up, then that just shows that you don’t need to be hanging out with those people. Don’t allow people to torture animals for the illusion of perfection.

Saskia said on January 27th, 2008

Bad way to go at demonstrating the point because people will then think that could happen and almost everyone would want it to happen to someone else especially if it’s of what they believe is a ‘lower’ and therefore less deserving of rights species. I believe awareness should be raised by showing alternatives and not letting people get confused by ads like this one.
On the point of animal rights, I don’t wear very much make up simply because I don’t feel the need to but I manage to wear products not tested on animals or containing any animal products that work really well. As a vegan I work to avoid all types of animal abuse by not using, wearing or eating anything of animal origin or tested on animals and the world is noticeably getting better at finding alternatives.
If you can live a life where you minimize so much pain without barely compromisingly the quality of your life, why not?

Reyba said on January 27th, 2008

This is for Babe, “Commosense”, Amanda and any other selfish jerks out there who agree with them. Animal testing is neccessary?! You guys are the most ignorant, selfish, and just plain stupid assholes I’ve ever heard. If animal testing were neccessary then how could some companies put out products which don’t test on animals- they would be brought to court if their products had that effect on humans. Secondly, makeup is a human product. Your the ones who want it- NOT THE ANIMALS. In fact I think if you want it so badly you should be the ones who we test on- bleed a little for your cause. Thirdly, if new research is out there where we can test makeup on regenerated skin cells then it should be done. A) its actually not that expensive especially with technology today (hospitals do it for average people when they need to replace badly burned skin) and B) companies such as L’Oreal are big enough where they can afford the cost, even if it were incredibly expensive. But they only care about themselves, just as you do. In the long run makeup clogs up your pores and wears out your skin (trust me I’m a biology major), so one day it won’t matter how much makeup you put on you’ll still look leathery and ugly (the best thing for your skin is fresh air, good nutrition, and natural cream).

Hrm... said on January 31st, 2008

To Johhny-

yeah. guys, be pratical about this. think, how much chemical junk do they have to put into make-up? not much. i dont think they would begin out by putting bleach or heavy acids into the make-ups. the animals are there to test side-effects that are soppossed to be minor. i dont think if they had a deadly acid in it or posin they would even consider trying it. they test on the animals before realeasing to the market. they arnt stupid. alot of you might be though.

well, i don’t know how much chemicals they put in shampoos and perfumes, but i do know that on the back of the condioner bottle it says “If product gets in eyes, rinse with water Immediately” the thing is, they don’t wash rabbits fur with shampoo, they put it in their eyes and down their throats. and it is not neccessary. not one bit. 86% of products that pass animal tests are then failed on human tests. AND- lots of companies have gone animal friendly- max factor, avon, the body shop. big names. Animals are not the same as us, and i would ask everyone who posted a comment about animal tests being neccessary please, please please educate yourselves!!!!!!!!!!!!!!!!!!!!!!!!!!! find out the facts.

Random said on February 8th, 2008

EVERYONE IS ENTITLED TO THEIR OPINIONS SO STOP ARGUING!!!!!

I have to say.. said on February 22nd, 2008

This is ridiculous. The scientists don’t need animals for testing. They can already grow human tissue in various culturs labs around the country, its only cheaper for them to use helpless animals.

Its inhumane to test on living creatures that whether they have the ability to think or not, still experience pain.
Testing should remain strictly to the human tissue that can be grown.

Btw: Humans are the most pathetic life species to ever inhabit the Earth, and its just real sad.
Why can’t there be more sanguinarians?

dont worry about it said on February 23rd, 2008

ok amanda ya humans superior race huh? just because we can talk, make building and have thumbs doesnt mean were superior. thats the problem with people their to wrapped up with themselves to think things through. people are the ones causing global warming, people are the ones murdering people and people who blew up the twin towers. people aren’t superior were just dumb. personally i think animal testing is horrible we only do it because the animals don’t have a voice which means people are just cruel, selfish, and have no hearts. their are people who voluntaringly will take the animals places. so why not just let them. atleast they are making their own choices and were not making it for them. testing on animals for any reason is just a cruel thing to do. and people who think its okay are idiotic to think their is nothing wrong with it and its better them than us.

kenzie said on March 3rd, 2008

i totally agree ‘don’t worry about it’, animal testing is a horrible thing! it’s definitely NOT okay!! the animals can’t stand up for themselves, they don’t have a voice. THis is animal cruelty! Animal Testing should be ILLEGAL!!! we, humans, are ruining the earth, causing global warming and well, we’re just plain STUPID!! we’e killing our planet and each other. humans kill each other, and murder each other. we’re the horrible ones. Not them, so why are they suffering!?! They deserve to live just as much as we do, NOT IN A LAB!!! there are ways to make make up safe WITHOUT testing it on animals!!! it sickens me to think and know that this happens everyday and no one is stoppng it. We’re just letting inoccent aanimals DIE, because of our stupidity. I MEAN REALLY WOULD IT BE SOOOO BAD TO SAME MILLOINS OF ANIMALS LIVES BY JUST NOT WEARING MAKE UP TESTED ON THEM!?! There are places who sell make up that is not tested on animals like The Body Shop. That make-up is amazing and it’s NOT tested on animals. Think of yourself, your brother, your mom, you sister as a tiny animal trapped in a lab suffering day after day, dying being cruelly neglected and horribly mistreated! Every animal should get the chance to know what its like to have a home and be loved and taken care of. After all isn’t that wwhat every hman should get the chance to have? And if we get that why don’t they!?!

Madison said on March 4th, 2008

Instead of testing on animals, we SHOULD be testing on murderers and paedophiles like the world need any of them. There you go I’ve just found an alternative to testing on animals. And if anybody is thinking of coming back and saying “Even they have rights” don’t bother because there’s no way in hell a murderer and paedophile should have any right.

geebes said on March 5th, 2008

ya this kids right and we cant stop globl warming its a part or this earth its gona happin no matter wat we do ya we do cuntribut but we cant stop it… ya so stop trying to frightin people

I agree, animals should not be punished for what they did NOT do! No human would not like to be treated or used for labs like this! I’ts not like they can stand up for themselves! Now Most people on this sight are probebly against this,but I hunt…now before you don’t read the rest ,or think that I am not right for doing this, but when I hunt it is for a good cause! I can help feed my family,and we try to use every part of what we shoot! Also we do not shoot any thing wuth babies or a full family with it! It is not like animals in lab., thank you

AKB said on March 8th, 2008

Animal testings is bad and all but i don’t think these poster would work because people go to watch movies like SAW for entertainment this wouldn’t exactly make them cringe. I agree with jochen New campaign would be better something original

Ashley said on March 12th, 2008

i think anything to help people realize how poorly animals are treated is good. im not sayin i dont wear make up cus i do, but why test it on animals..its no different then sayin test it on people. animals can feel just as much pain as we doo. is makeup reallyy THAT important that we need to hurt and kill animals? The sad thing is most animals would forgive the people who are doin this to them.

kristina said on March 15th, 2008

animal testing is horrible…
i don’t know why are we using some make up if then a lot of animals die…
i am against that….
very!!!!

Melissa said on March 22nd, 2008

poor animals!! they have NOT doen anything to hurt us. Think of it this way: imagine if you were that animal!!! How would you feel?? I completely support this campaigne!! Animals can’t speak up!!!

All i’m saying is that if animals suffer then so should the humans!!

mushly said on March 25th, 2008

People. Take the adds for what they are. Don’t dissect them. Don’t break a sweat over them. We all were in some level of education I’m presuming, take it for what it is: shock value. It’s not promoting “cute bunnies” it’s showing the cruel side of human beings. Shut up.

Renee said on April 7th, 2008

I thnk that it is cruel to do such a thing to an animal I don’t think that they would like it if we did it to them so they should just knock off there crap!!!!!!!!
FREEDOM FOR ANIMALS!!!!!!!

sophie said on April 11th, 2008

I am doing a similar campaign to this for my media a level project.
I think the image is powerful and makes you think.
although they could have been designed better
they still get across the message i hope.
for people who have said there sick of seeing adverts against animal testing all so similar
well iv researched into animal testing adverts
and there is seriously very few adverts out there
and anyways all Loreal adverts are the same infact all make up adverts are and i dont see you complaning.

i have alot of points to make but i feel everything i have to say has already been said by the wise and people with actual hearts.

just do some reasearch people and have a look at the images and ways animals have to suffer
and ask yourself if you would do this to your own pet

also this advert is showing the infections and such caused to animals but on us to show we wouldnt like it if it was happening to us.
i thought that was obvious , not that this is what we will look like if we dont test on animals
some of you are obviously bigger idiots than i thought.

poproks! said on April 12th, 2008

if people think they need makeup so much y dont they test it on themselves? of course if that happened people would say it’s cruel but not if it’s tested on animals!

First of all, I agree with Matt. The ads are lousy and poorly made, though they did grab my attention initially.
Second of all, I’m for animal testing, but only to a certain degree.
This ad blows things out of proportions in my opinion. I don’t think many people would let something that bad happen to an animal with /make-up/. I have a friend who works with test monkeys, and I know for a fact that she take very good care of them.
If scientist ever let something so bloody actually happen to the animals, to the point where they’re suffering quite a bit, /then/ I would have a problem.
I am all for animal testing when it comes to medical purposes (such as finding cures), but in the make-up industry— is it really that dangerous? Why would people put something in your face powder that could melt off your skin? Or cause severe blistering or bleeding or swelling? Possibly a slight rash or dryness of skin, but nothing to that extreme.
I don’t wear make-up myself for the sake that I’m still quite young and don’t need/want any.
I love animals and everything, and I don’t see much of a threat in animal testing with make-up, or other cosmetics. And I don’t see why people don’t test on themselves, other than the fact that they don’t want a chance of getting a slight breakout, rash, dandruff or whatever.
In some cases, animal testing is good and worthwhile, but in others situations, it’s not all that neccessary. It all depends on what and why.

Lauren said on April 20th, 2008

Animal testing is insanely cruel.

I know some of us our saying stuff like “how bad can it be?”
Do some research, a lot of it, and you will understand the horrible effects that this cruel testing has on animals.

There could be better ways to do testing.

Animals certainly have a right to live and should not be treated like dirt whatsoever.

We need to realize the effects that are occurring right in front of us, and if we really all try to do something, anything..we could make a difference…but thats only if we ALL try.

Ps. Those makeup ads are great…why can’t those be put in the magazines that everyone reads? It could really raise some awareness. This is the first time I have ever seen one, and I only saw it because I was doing research.

Lauren agian. said on April 20th, 2008

“Animals canâ€™t speak up!!!” – Melissa.

EXACTLY! – Which is why we’re here to speak for them, okay?!

emma said on April 24th, 2008

reading so many peoples sarcastic comments discusted me!how can so many heartless people compose our society. “shock treatment….how boring”(jochen). sorry to burst your bubble but without these shocking in your face images would you have even bothered to noticed the cruelty occuring every day to our animals???we are at the height of science in human society,i know for a fact that there are other ways of testing these products.the reason they do test on animals is because its cheap and animals are easily exposed of.Jochen your sarcastic and selfish and i hope for animals sake you never own ANY animal.i wouldn’t trust you with a goldfish.

katie said on April 25th, 2008

i think animal testing is so wrong why don’t we go round without any makeup on it would help save the poor helpless animals from death or worse its just terrible and me being an animal lover i can’t imagine why they should test it on animals its just wrong

wtf is this nasty lookin $hyt suppose to prove??? this looks horrible! at least let me know what im about to look at before i look at IT!!! that just made me lose my whole appetite! and im about to eat lunch!! UGH!

Fairen said on May 5th, 2008

there is so much makeup and stuff already why do we need more people should start looking at the labels and make shure it sais that it is not tested on animals if noone buys it they wont need to use these poor animals, and for leaceepooh, your a ediot how would you feel if that was you grow the fuck up

hi if you love animals then youll love my website please visit im trying to create a group of youths in canada to work together to help animals…and i need all the support that i can get so plz plz take a look thank you ww.drvirginiaturecky.wetpaint.com see you there!!

I personally think it is stupid when people say that animal testing isnt bad because animals dont have feelings. Are you serious ? how do you know if animals don’t have feelings or not !? You don’t. So dont say anything about animals not having feelings.
Also , the whole testing thing is bullshit to me. If you have to test out a product first before selling it to people, its obviously not good.
I think the people who are ALL for animal testing should go and take an animals place , and they should see what its like to be tested on .. see if they enjoy being punctured , burned , cut and more disgusting torturing ways. And then after , see what their opion on animal testing is.

fishyfish said on June 4th, 2008

um, It’s good, but the point gets mixed up with our idea of beauty. (before I read the captions I kinda thought it was about fake models and our perception of beauty and how it just sucks)
It’s good anyways, it just isn’t very specific. 8/10 I guess

c said on July 22nd, 2008

Whats the difference, it’s going to take a lot more than some advertising to overthrow these giants, they make a ton of dough perpetuating the makeup status quo, and they’re not about to stop doing it. W’ere all f*cked anyways, these corporations don’t care one bit about the animals or us, as long as people buy this crap they’ll keep producing it. They are beaming models of the capitalist system we all adhere to.

Cindy said on August 20th, 2008

I have to agree with a few of you, the ads just ain’t gore enough. If you really want to open peoples eyes then i think the advertising agency would have to do more than a bit of red make up. Animals do have rights and i think it’s wrong that they are treated like this. If there wasn’t a need for people to look so hot and beutiful these days than non of this would happen, but we all know that would never change. People just care to much about themselves and as a result don’t care about animals.

i would say to not buy make up at all. Its just like aging products, there not going to make you look any younger.

It is just horrible how businesses like that can get away with things like that, it is against all of my morales to do something like that to a poor and innocent animal!! I have to do a persuasive paper on this and present it to my class so i am looking for good reasons to convince them to stop this cruelty. I don’t know where those businesses can find employees that would do that stuff, and if they did they are probably the most highly payed people, because i know i would not do that for any amount of money!! Go to twixxy.proboards.com, join and make a thread that expresses these issues to help those poor animals!!

sydney25 said on December 11th, 2008

that is so sad! why does everything have to be sad and deppressing? it’s like people can only focuse on the bad and negitive things! it’s like there are only negitive thimgs in the world!

lauren said on December 17th, 2008

WOW! i really can’t believe how heartless some of you people are! i mean really animal cruelty is HORRIBLE and some of you sit here and laugh about it like its not a problem, well IT IS!! so grow up and face the facts. ( like mushly & laceepooh) !
You know what you dont have to ‘inconvenience’ yourself by not wearin makeup anymore, jeez just by some thats not tested on animals. theres plenty of that stuff out there. and if enough people started wearing it, it would actually make a difference. and with the way the economy is if those big make up companies stop selling there gonna have to close down for good, or simply stop testing on animals- which is what we want right ?!

Shannen said on July 22nd, 2009

I don’t understand why they’re showing what the world would be without animal testing. I think this sends the wrong message. I agree with what is trying to be said. But to be honest, I think it’s being counter-productive.

Kaitlin said on September 1st, 2011

When people learn to spell others might take attention to what you are saying.

Proud Vegan said on January 31st, 2012

To all of you who have said that animal testing is okay, that it is necessary and that it’s better them than humans.. you disgust me. How can you live with yourselves? Animals feel just as much pain as we do. And they have feelings, just like us. People who are ignorant enough to think that just because they don’t speak english means that they can’t think are ridiculous. Animals do speak, in their own way, as do we. Each animals makes different sounds so they can communicate with their own kind. We make our own sounds too, and we call it speaking.. whether it be english, chinese or any other language, it’s our way of communicating. Just because they don’t speak like us they must be stupid and unfeeling? Grow up. How would you like to be locked in a lab and experimented on for the benefit of other people? You wouldn’t. It would be painful and absolutely horrible. You would hate it. So, why would animals feel any different? Why would they scream and writhe in pain if they weren’t feeling anything? They wouldn’t. They are suffering so that humans can live carefree lives full of artificial crap like makeup. Now, I’m not saying that I don’t wear makeup, but I do only buy products that were not tested on animals and do not contain animal products. That way I can sleep well at night knowing that I am not contributing to the income of those who treat animals that way. I will have no part in it, and neither should you. It’s absolutely disgusting, and humans should be ashamed of themselves. To those who know that it is wrong and are against it: congratulations. You are smarter than the rest of the idiots who think otherwise.

restlessoul said on February 20th, 2012

To “Proud Vegan” and all the people fighting against the animal suffer I want to say this:

Make up tested on animals is not necessary. Can be avoided. We are agree that make suffer a living creature is cruel and wrong. Generally people are not so stupid to understand this, most of the time they are just giving priorities to their efforts.

I prefer to make suffer a dog rather than a man, I prefer to kill a lamb with my bare hands than leave some people to die.

I never touched an anymal directly for hurting it, but I give more importance to a human life than an animal life.

If this disgusts you live with it. I’m like this and I think that a person considering a cat important as a baby make me sisgusted too. That’s it.

We are also animals like them, just different. Do you think that a pack of wolves would safe a man from suffering instead of not risk to be hungry? (I remember you that a wolf don’t make sure that you are death before eating you, just start when you are not moving anymore, and some taste of meat in the meantime is possibly happening)

We are Humans, not felix or reptiles or whatever. If I have to chose I want the safety of humans, and only in second time the safety of other species.

If the safety of one species became the reason of possible death or life for human, then it becames important as if it was human.

If all of you can make experiment on animal stop I will be glad of it. I don’t make up and I don’t care about make up, but I will be happy of a world without useless suffering for animals, but PLEASE, do not classify people as stupid just because they consider the life of an animal less important TO a human than another human.