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Safeguard Advisors submitted this infographic to us!

The design does a fantastic job of dividing sections and presenting hard numbers from which viewers can draw their own conclusions. While the first chart is a little underwhelming (the change in Americans investing in stocks doesn’t seem very substantial!) the consistent use of data visualization makes the design easy to navigate and much more brief than it would be if everything was written out in text.

Mainly, I wish the transitions between sections told a bit more of a story. I think the section headers could work together a bit more to accomplish this. For example, I don’t feel the relation between “Do Americans Trust the Stock Market?” and “It’s a Marathon, Not a Sprint.” If they were “Do Americans Trust the Stock Market?” and “It Seems They Prefer Real Estate Over Stocks”, I’d have a clearer picture of how the two sets of stats are supposed to interact.

In all, I’d give this infographic a B+. It’s short and sweet, but the storyline itself needs to be a bit stronger in order to tie the stats together. A concluding statement would also help the viewer have a sense of completion at the end of the design!

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This infographic was submitted to us by Slavens & Associates Real Estate Inc. They provided this description:

If you live in the heart of Toronto, you’d know the real estate market is selling like hotcakes. Having the right numbers and figures will help you make the right purchasing or selling decision. Slavens & Associates Real Estate Inc. brings you a visual report about the hottest property figures in 2012. Don’t miss out on that dream real estate listing!

This is a good report for anyone owning or looking to own a home in Toronto. It’s quick to breeze through and offers insight as to what styles of home have become more and less affordable. I’m glad to see that it is focused on numbers and avoids heavy blocks of text. However, the data viz seems a little random.

I’m not sure how the days are being represented in the average number of days on the market. And for the Average Sale Price to List Price Ratio graph, the distance between 99% and 101% is larger than that between 101% and 105%! For the July 2012 Home Price Index Increase, the circles ideally would be sized according to their percent increase, but instead they are all the same size. The bottom stat looks like it is a start to a bar graph, but the 52% isn’t really shown.

So on the plusses, we have a clear theme, clear and concise information, and data used. However, the data viz isn’t serving its purpose, and the design itself isn’t particularly engaging. Overall I’d give it a C+ — definitely a step in the right direction, but not quite displaying the intended characteristics of an infographic.

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This infographic regarding the steps along the way to home ownership comes to us from the people at Clickscape.

I really like how this infographic is designed to look like a board game similar to Monopoly. The idea of having different squares along a game track works really well for the topic.

The big problem with this is that it is almost entirely text-based and there is very little data visualization, so I have to give it a D. The few graphics along the way do a nice job of representing the general stages in the home ownership process. For example, the guy in a suit at the beginning shows that getting an agent is one of the first steps, and the magnifying glass over a house towards the end does a nice job of representing that a home inspection is one of the later stages. However, all the steps along the way are just blocks of text with no graphics to visually represent them. Having specific pictures that pertain to the individual steps on the game board could do so much to improve this because the concept behind the design is really cool.

The idea of having a beginning and an end to this game board works nicely to demonstrate the process of acquiring a home, and with some changes and additions I think this could be a really great infographic. As it is, there is simply little to no data visualization to assist in telling the story that this infographic is trying to tell. Reduce the reliance on text and add images to represent each individual step along the way for an improved infographic. Overall the concept and design of this infographic is good and I would like to see it carried out to its full potential.

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This infographic was submitted to us by the folks at Middleton & Associates and covers different real estate prices in San Diego. Here is what they had to say about their infographic:

The infographic illustrates where to get the most value per square foot, what the average cost for a single family home is and what the top home values are for each of the top cities, all while comparing it to the national average values. Take a glimpse into La Jolla, Coronado, Mission Beach, Pacific Beach, and Point Loma real estate costs. With an average listing price of $1,375,000, Coronado is the leader of the group. Point Loma’s average listing price stands at $379,000, becoming double the amount of the United States’ national average listing price. With Coronado’s listing prices at such a higher rate than the rest of the country, one would be able to purchase 7 houses anywhere in the United States for the same cost as one house in Coronado.

I gave this infographic a B. The data visualization is good – I know exactly what I’m looking at with each of the graphs and they are interesting. Overall though, the design is just okay. The house icons make the one graph a bit interesting, and perhaps if they were incorporated throughout the infographic it would help. The color scheme is nice, but I am not sure about the ribbon as the heading – it doesn’t seem to work with the subject infographic (I have seen headings like this on several different wedding infographics, so it’s a bit strange to see it here). It would also be good to add specific prices to the “square foot price” section just to make things a bit clearer.

With these tiny tweaks, this designer could really build on the strong color scheme and flow in order to make this infographic even better.