Mark Schulhof is Chief Executive Officer and President of Quadriga Art II, Inc., A seventy year old multi-faceted manufacturing, publishing, retail supply, full-service fundraising and direct mail marketing company. With the changing times, people’s approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits choose to turn blind eye to the ongoing changes and continue to follow the outdated means of communicating with donors, which naturally affects their fundraising capabilities. In view of the changing outlook of the donors, to Mark Schulhof, the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor communication policies.