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Friday, 17 August 2012

Sporting summer 'may permanently change British working life'

The way in which British companies work may change permanently following the great sporting summer, according to a new survey which has indicated that flexible working will become increasingly commonplace in the months and years ahead.

Research carried out by Vodafone UK suggests that this summer's sporting events have boosted appetite for flexible working, with more than half of workers in London and Home Counties wanting to work flexibly on a more regular basis as a result of their experience during the Games.

Almost a quarter changed their normal working arrangements during the period, achieving better productivity as a result, while more than half of employers have either already enabled flexible working, or now appear to be more open to it.

Staff reported that their productivity had increased thanks mainly to fewer distractions and disruptions (34 per cent) and less time spent commuting (32 per cent).

Peter Boucher, commercial marketing director at Vodafone UK, said it is not surprising that the events of the last two weeks are emerging as a turning point in the way Britain is working.

"For employers and their staff, this has been a 'taster' for a different way of doing business. Many will have found that this can be just as effective - and often more so - than the traditional nine-to-five at your office desk," he explained.

Productivity is best measured by results achieved, rather than by the amount of time spent in the office each day, he added.

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