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Verizon Notifies Employees of Impending Tiered Data Plans in Letter

Not that we needed more confirmation on our exclusive report from this morning that tiered data plans are on the way from Verizon, but we have some for you. Employees are beginning to receive word of the changes from their regional VPs, who don’t necessarily get as specific as the dirty pricing details we revealed, but you’ll still get the point. This letter does re-confirm our original report that 3G and 4G pricing will be exactly the same though, which is one of the few positives we are seeing from these impending changes.

So yeah, “structured” plans are on the way – we’re just hoping they introduce family share versions alongside them to help ease this pain because this letter isn’t going to brighten anyone’s day around this site.

The Next Generation of Data Pricing – Our Evolution Amidst an Industry Revolution

June 20, 2011

Greetings team, it’s [redacted], your Area Vice President of Marketing and Sales Operations. As we approach the summer solstice, I wanted to reach out to the team and overview what I believe represents a significant and exciting evolution around how we package data solutions to our customers and the marketplace.

The Revolution is Upon Us…
In what has been a year of amazing performance by the [redacted] Area including company leading year-over-year churn improvement, successful introduction of the iPhone 4, strong post paid gross and net adds and industry leadership in launching our 4G LTE network; we find ourselves entering into a period of transformational innovation within Verizon Wireless and the wireless industry as a whole.

Our ability to out execute and deliver upon the promise of The Credo everyday has allowed us to maintain the industry leadership. At the same time, accelerated market expectations coupled with the introduction of many emerging solution categories has created new opportunities for us to meet and exceed the needs of our customers.

Data Pricing Evolution…The Present
Our legacy data pricing structure was designed to address a somewhat different customer need profile than what we are seeing and can expect in the future.

Consider this. Data usage has more than doubled over the last three years. Consumers and business users alike are doing more and more with their mobile devices. The notion of “send and end” has migrated to “managing multiple aspects of one’s lifestyle through mobility.” Whether it’s social media (85%+ of Smartphone users), mobile internet (88%+ of Smartphone users), or email/applications (71%+ of Smartphone users), this usage has one thing in common—dramatically increased demand for data and media consumption.

As a result, we are evolving our approach around how we package our data solutions and pricing to our customers. Coming soon, Verizon Wireless will move from our existing pricing format to a structure designed to allow customers to choose the right data solution that best aligns with their needs.

The Value Benefit Equation…
With the new usage based pricing plans, the vast majority of our customers will be able to enjoy their typical level of data consumption for the same value that they outlay today. Additionally, for those who have greater requirements for data, we will have solutions that they can tailor to their unique needs.

Perhaps more importantly, given our strong desire to continue to provide enhanced capability and value to our customers, the new data pricing will apply to both our 3G AND 4G LTE networks. So in essence, for those customers in our ever and rapidly expanding 4G LTE network coverage footprint, users will gain the benefit of the fastest and most advanced 4G LTE network in the U.S. all for the same usage based value. More speed. More functionality. Same value.

Let’s Do What WE Do…
Our expectation to extend our market leadership will be largely dependent on our demonstrated ability to “operationalize” in the face of an ever-changing environment. The successful launch of our new data pricing solutions represents a key milestone in our continued march to excellence.

Over the next few weeks, you will be receiving much more insight, information, and learning opportunities around this significant evolution in how we provide our industry leading best solutions, to the right customer, that best satisfies their needs.

I have every confidence in our ability to execute this flawlessly because it is the Verizon Wireless and South Area way. Our customers expect and deserve nothing less.
To paraphrase a quote from a favorite cinematic masterpiece of mine from the 80’s, Top Gun, “Verizon Wireless is engaged. The South Area has the lead…” Let’s do what we do.

Phone bills go up, taxes go up, food prices go up, and more prisons go up.
All because of the “black problem” that the usa seems to love.

Look at inner detroit, it’s like a little slice of the third world right here in the usa.
The place is a warzone, and the once beautiful mansions of the suburbs are now being turned into run down shit holes by the niggers that now infest them since the working white folks moved out of the ape infested area.

Look at the crime rates in bejing or tokyo, and then look at the crime rates in detroit.
Yeah, niggers are the difference. Time to ship em back to africa and let evolution take over.
Or soon we’ll have mud huts and apes running around with grass skirts and shields and spears right here in our inner cities.

Based on other articles on this site, it seems you get to keep unlimited if you have unlimited already, even if you upgrade to a new device.

Maxxmentum

Wow, I have a thunderbolt, I can’t even use the vz app to see my min. Sheesh. It looks like a rolling contract will keep the data unlimited, is that wrong? If so, how is Sprint these days?

Anonymous

Someone isn’t too good at redacting. They redacted the “South” Area in the second paragraph but left it in the last paragraph. LOL

Anonymous

Someone isn’t too good at redacting. They redacted the “South” Area in the second paragraph but left it in the last paragraph. LOL

subtraho

Every time someone uses “value” as a euphemism for “cost” I die a little inside.

“Value” means what you GET for what you PAY. Since they’re now offering LESS data for the same price, it’s not “the same value”, it’s less value.

Steve Dittmar

@Kellex …You redacted the specific name of the Area in the second paragraph (“[redacted] Area”), but left “South Area” in the closing statement…twice. Or, was the redacted word not “South” in that first instance?

I have a current family plan and I have unlimited on my phone. My fiancee is going to join my plan soon. Should we hurry up and do that before this all hits the fan so she would be included in the grandfather clause?

Anonymous

I really wish that someone would come in and argue for the end user. I understand that companies want to make money from people who use more data, but the way people want to use data I feel that the way they are going is totally WRONG. What needs to be done instead is to give everyone unlimited data and then regulate it more like the cable companies do by having a very high cap which most people won’t ever reach and bring the hammer down on those that are abusing data. With technology going the way it is it might be smarter for the cell phone companies to regulate speed rather then amount of data consumed.

I don’t know if this would work at all but hey, it might!

Anonymous

we really need a way for us to come together as a large group so that we can actually bargain with Verizon. People keep saying to “vote with your wallet” but 10,000 customers threatening to leave at once makes a much bigger impact than 10,000 people leaving individually.

Anonymous

tinyurl.com/2df4ccp

Anonymous

tinyurl.com/2a7usxg

Jnewman1991

I am on T-Mobile at the moment and was thinking about jumping ship to Verizon if/when the merger with AT&T happens. However, that seems to have changed now that I found out about this. Looks like I’ll be going to Sprint :/

I work for verizon and this is horrible already! Only good thing I personally will be getting out of this is everyone coming to renew their contracts before the official date, bad side….no more business, more angry customers, crap paycheck. Onto a personal note F**K THESE PLANS! I was reading saying okay 2gb a month plan so im going to save like 15$ possibly depending on the price….NOPE, same price as unlmited data $30 and thats the minimum, i cut close to 2gb a month already and they are going to charge me $10 a gb over my usage, thank goodness I upgraded couple weeks ago, as a verizon employee I’m officially going to sprint 2 years from now when my contract ends….their 4G is slower than verizon 4g yea, but I am going to be getting better battery life and almost just as good service for a cheaper price, plus I get unlimited. As we can all see we can blame APPLE for this deffinatley I hope no other company gets this phone because it will be the end to them!

Ray Baker

anyone know about grandfathering current people in? Or is it carrier wide?

Jamner71477

Most people that buy the higher end smartphone typically use it instead of computers or when their computer breaks down. While I can see want to make money, why not charge $15 for 2G of Data and $40 for unlimited with $10 for G overage? That would be sensible for any mobile carrierthat actually wants no make money.

Jammer71477

* wants to make money.

Guesty

If their also doing family data plans at the same time, this is not so bad.

Guesty

If their also doing family data plans at the same time, this is not so bad.

HALP

My
tender, pink hole sits exposed to air. Dried up and crusted feces litter the
pubes around my ring. Around my legs sit my torn World of Warcraft boxers.
Verizon Wireless anxiously undoes its belt and flops out its giant, red
schlong. My butthole trembles at the fury about to enter it. Verizon grabs my
hips, and hoists my ass closer to its huge cock. I scream in a combination of
ecstasy and shame as its meaty member beings to savagely pound my cornhole.
“$30 for 2GB?” I shout, but Verizon DOESN’T hear me now.

I am an Android loving, assburger fanboy retard. And this has been my story of
what Verizon has done to me this day.

Jim

Unlimited plan for the smart phone, then charge extra for the hotspot feature. Now that there is no unlimited plan, what is the difference between using the phone or attaching a device?
With the unlimited feature they can argue that using a phone will use much less data then using an tethered device like a laptop. Now that it doesn’t matter what device you use is now a tiered plan. Means that they will charge for the simple act of tethering, which is a software feature within the Android OS.

What does this mean? Lawsuits.

Anonymous

Verizon 4G LTE, so fast you’ll blow through your 2GB cap in a matter of minutes!

Guest23

Sprint, here I come!!!

LAdroidder

Do not worry, P3Droid will make a rom that lies about the amount of data were using.

James

there is no mention of pricing, and no total confirmation on any of the “sky is falling” rhetoric I hear from all of you guys.

The350zWolf

If I were the developer of the app “DroidWall”, -are you out there?- I would start charging $1 for the app starting Jul 7th. Of course it would be way cooler if he just leaves it for free just so that people don’t get reamed by big red on going over. What a joke for people with LTE phones, they will go over the limit in two days. This is similar to the failed 150Mb/$15 that they tried not long ago.

Mike

Plug in phone and stream movies over 3G non-stop for 24hrs until your contract is up.. i’m going to get every kb of my unlimited data while i still can.. =)

Buzzy Ya

it is time for me and verizon 2 part ways they can go screw there self f u and bye bye…….

I love how they word this stuff to make it sound like they did us all a favor by “meeting our needs” Uhhh… you met my needs by giving me unlimited internet… you know… So if one month I used little,. and the next month I spent a lot of time bored and watched movies or something I didnt end up paying more…

I wish they offered some type of rollover data minutes or something… Its a sham that one month I can use 1/5 my allowance and the next month get charged extra because I barely went over…. Cell phone companies suck.

Anonymous

Yup, they’ve always sucked, hard. Apple and the iPhone being exclusive on AT&T did us all a favor by creating legitimate competition between the carriers so we finally saw things like unlimited data, the Droids and somewhat at least reduced pricing. Well, not anymore! The assholes are going back to their good old days of collaborating with each other to price fix and shove their sticks up our asses while raping our wallets.

Anonymous

Its fun to sit here and vent your anger at Verizon. But if your really mad you have to vote with your wallet.

Wow. I’m glad I had boots on, otherwise I’d be knee deep in bullsh*t after reading that letter.

“accelerated market expectations coupled with the introduction of many
emerging solution categories has created new opportunities for us to
meet and exceed the needs of our customers.”

How is charging me more to get less “meeting and exceeding” my needs? To advertise that ‘Droid Does’ and then swipe it out from under your customers is beneath contempt. Verizon Wireless: Rule the Wallet.

I hope you guys are pissed off enough to cancel your service plans with Verizon, and take your business elsewhere. I find VZN to be incredibly overpriced…..it’s kind of a Ford-vs-Lexus brand name thing going on here. Yet another corporation abusing it’s “too big to fail” status to *uck their customers. I left a long time ago, and will never go back.

Anonymous

Too bad Sprint isn’t much better (crappy coverage, speeds and only slightly less expensive). Their only savior is unlimited data.

so glad as of last week i dont work for this horrible company and its whiny ass customers anymore. having to deal with this i would have ended up on the news or somethin ~_~

TheAndroid1

Next step: Charging for wifi data usage!

Travis Coleman

might be time to drop Verizon…

DJyoSNOW

So they obviously need to change there: rule the air statement. This is one reason I left the blue company as the yellow aint looking to bad. Also my mate pays $25 bucks (yes I said that right) for unlimited 3g & text with 300 min. through Virgin. Anything other than VZW (&blue) is looking better. Especially since my 1yr upgrade Charge cost me the most to date, $20 early upgrade and lost my $30 1yr credit which I don’t understand. I’m pretty sure VZW has me on my knees bent over…but um yeah THANKS “I think not”

Iceman84

lets be real. you like being bent over and stroked that’s why have a mate

TheAndroid1

I actually don’t have a problem with data caps. They keep people from downloading 10s-100s of gigs of data and slowing down the network for the rest of us. I think the problem is that Verizon’s pricing is absurd.

Here’s a better plan, really simple:
10$ per gigabyte of usage (3gb for 30$ is where most people are anyway)
Tethering is free just counts towards that usage.

It just seems like verizon is moving in the wrong direction with their pricing. In a world where data is being consumed at faster rates, verizon is charging more.

CORNHOLED

DEAR LOYAL VERIZON WIRELESS CUSTOMER, SLOWLY WE ARE TEARING YOU A NEW CORN HOLE AND WE COULD CARE LESS. IF YOU DONT LIKE IT, GO F*#K YOURSELF. WE ARE BIG RED AND WE CAN DO WHAT WE WANT. FIRST WE F*#KED YOU OUT OF WIRELESS TETHERING AND NOW WERE GOING TO F*#K YOU BY LIMIT YOU WITH A NEW DATA PLAN. THANK YOU AND HAVE A GOOD DAY.

P.S. YOUR BILL IS DUE ON THE 9TH

Mike

I looked at my 5 past billing statements when I had a Dinc. Less than 1GB of use per month. My first full cycle with my Tbolt, 27.5 GB. I’m on my 13th day of my new cycle. 17 GB.

Anonymous

Dude you use too much data, get a broadband service please

J. G.

Seriously if he is using it on his phone then it is not a problem. You seem to be one of the people that this seriously stupid pricing plan is geared for. Some of us live and use technology from 2011. Instead of living in 2011 with a data/technology mindset of 2001.

I am on 3G with my DroidX and I use anywhere from 15-28gigs a month just streaming pandora radio, streaming videos from playon and nextflix, and downloading purchased music from Amazon MP3 store. This is not counting what I download from the Amazon App store or Android Marketplace.

Get a clue before you make statements like this…….

Anonymous

Unfortunately, the mobile networks of 2011 are not ready for the “technology of 2011,” by your definition. The Tiered pricing isn’t “geared” toward anyone, it is done out of necessity because cheap D bags like you use 20 gigs of data and bog down the network for everyone else. I get your argument that you signed up for unlimited and that is what the specifics of your plan say, but if it is not feasible for the average smartphone user to use >10 gigs without there being network concessions. Charging for what you use is the way everything in life should be….but I do think these prices are way too high, a gig for 10$ is the spot I would have thought was reasonable, I might move to sprint or tmobile just out of principle

TheAndroid1

Thank God I’m on a college campus with wifi everywhere next year.
Right now I don’t even turn wifi on on my phone, I guess it’s time to start.

“We can offer unlimited as long as the usage is reasonable. If you run an all-you-can-eat buffet, but you have the New England Patriots come in and the whole team spends a whole day there, I can’t afford to do that anymore.”

If you always pay your bills on time, talk to a CS rep, even a few if you have to. Verizon almost always lets customers use an upgrade a week or two early if you’ve been loyal and not a problem to them.

Rizzidy

Just did. No early upgrades for 4G or iPhone.

Guest

Tell them your phone isn’t working properly and you really need a new phone asap! My wife did that and she got an early upgrade. You just can’t call and say “Hi, I want an early upgrade just because!” You need to have a reason and make it sound good and complain a lot and they will let you.

if you called customer service they would probably let you upgrade now

Rizzidy

Nope, see re: lonnie

Anonymous

Pay out the full price and don’t re-sign a contract. Then in a couple months they’ll change your data plan over anyway. I wouldn’t get locked into a contract with VZ right now.

Rizzidy

I’m ready to move to Sprint but we don’t have WiMax here.

Anonymous

That letter was almost sickening to read! I mean the amount of bullsh*t in their is amazing. Can you honestly read that and think that this is for the greater good when the lowest package is of the same price as the unlimited is now? Come on! Offer a low usage package that is less than 30 bucks and that is for the greater good for people that do not use much data! To even imply it is is absurd. This is not moving in the right direction as it stands now. I know it is inevitable that tiered data is coming but I simply do not agree with this proposal. The numbers are not right imo.

no netflix – I have TVs for that
no facebook app running (Social networking done using Dolphin HD)

I’m around half a gig.

If this means I can combine my wife’s usage with mine in a family plan- this would decrease our monthly outlay by $30. I’m interested in how they package this – a family plan vs. $30 per phone unlimited data would probably help me out.

I’m sure they will still require each phone to have it’s own data plan

Mike

Hello Sprint!

Mike

Hello Sprint!

Mike

Hello Sprint!

Anonymous

Douchtastic idea, VP of Marketing and Sales! Way to piss off your loyal customers. People that write letters like this need to be punched in the nuts and/or vag.

Anonymous

Douchtastic idea, VP of Marketing and Sales! Way to piss off your loyal customers. People that write letters like this need to be punched in the nuts and/or vag.

Anonymous

Douchtastic idea, VP of Marketing and Sales! Way to piss off your loyal customers. People that write letters like this need to be punched in the nuts and/or vag.

Anonymous

Come on over to Sprint. We should have unlimited for at least another couple months longer. LOL

Anonymous

Come on over to Sprint. We should have unlimited for at least another couple months longer. LOL

Rain_king46

If Sprint has half a brain, they will leave their unlimited plans as is and sink every dime they have into marketing them.

Anonymous

No doubt! I have had good luck with Sprint and get great coverage. Even in the boondocks! LOL But, I bet they are looking at this and licking their “chops” all the while thinking, why shouldn’t we charge more…

Rain_king46

If Sprint has half a brain, they will leave their unlimited plans as is and sink every dime they have into marketing them.

Youd think Verizon Upgrading their Networks would be an advancement in technology that would be able to produce higher speeds and greater data to keep up with their customers… Guess not.. What happens when 5G comes out… The data cap will get you a couple of HD movies from netflix… Stop Screwing us.

Rob Meyer

So pissed… I would have to jump on the Bolt and sell it to get the bionic… This is a big D*ck in the a$$ to the og droid users. All of their upgrades are up and they are switching just in time to screw them all over. Im locking in 4g for two years… after that I hope there’s a new provider in town with a better plan to jump on. VZW, you suck. Not that it will matter much but im getting my 4g phone and am going to leave pandora on at all times sans phone convos.. FFFFFFFFFFFFFFUUUUUUUUUUUUUUUUUUUUUu

Rob Meyer

So pissed… I would have to jump on the Bolt and sell it to get the bionic… This is a big D*ck in the a$$ to the og droid users. All of their upgrades are up and they are switching just in time to screw them all over. Im locking in 4g for two years… after that I hope there’s a new provider in town with a better plan to jump on. VZW, you suck. Not that it will matter much but im getting my 4g phone and am going to leave pandora on at all times sans phone convos.. FFFFFFFFFFFFFFUUUUUUUUUUUUUUUUUUUUUu

How is this going to affect Family Plans?
Will each line have to purchase a bucket, or will my 5 lines share the same bucket?

Dabruise

I was working Tech Support for a VZW call center and a month ago i quit cause i found a new job. I am so glad I quit before they launched this crap.

Rain_king46

I wonder how many nasty emails vzw has gotten already today about this subject.

Dabruise

Probably not enough for them to care. Hopefully people that all ready have an unlimited data plan will be grandfathered into it and only new lines of service will be effected. That is how they usually do things.

Rain_king46

I dont see anything in here about legacy accounts remaining as-is. Which means upon your next upgrade, be prepared to be put on one of these new data plans. Congrats Verizon. You have gone from the hero of the cell phone world by offering iPhone users alternatives to AT&Ts heavy handedness, to being just as bad as the crappy service those people fled. Tiered data, inconsistent battery draining 4G service, backcharging insurance claims for rooted phones. Whats next? no more side loading apps? No more unlimited texting? No more nationwide calling? Skys the limit!

If they’re going to tiered data, then all “data” should be data. Whether you tether or not now should not matter. The purpose of tethered plans were back when unlimited data was offered and it’s a fact that when people are tethering they end up using more data than if they only used the data for their phone. Now that you’re basically paying for what you use, it shouldn’t matter whether you’re tethering to use your data or not. I can palate the new tiers if they got rid of the additional tethering fee on top of it.

Anonymous

“”3G and 4G pricing will be exactly the same though, which is one of the
few positives we are seeing from these impending changes.””

How is that a positive? It is pure marketing because people with only 3G will feel left out of the whole 4G advantages even after paying the same price… and Verizon will be happy to welcome them with a more expensive 4G phone.

Itdefx101

I’m a little confused… are they going to force everyone who is on a 30 dollar unlimited plan to go to the new plan or are they grandfathering us in til our next upgrade THEN screw us over on the new plans? I was concerned because of the whole 4g/3g thing…right now I’m in a 4g area with a 4g device (Samsung Charge) but it never locks at 4g… I never get stable for 4g and if they were planning on making me pay more for 4g then screw that.

Your contract is legally binding so they’d have to let you out of contract if they did away with unlimited data altogether on the 7th. You’ll be able to keep your current plan until the contract expires, then probably be forced to choose a tiered plan at that point. They “may” let you coast along with your unlimited data until you upgrade to a new phone, but we won’t know that for sure until the first people try it after the 7th.

Kalric

SO…lemme get this straight…

They’re INSTALLING Netflix on some phones now (LG), advertising streaming radio, video and Skype yet we can only use the 3G/4G up to 2GB on the lowest tier?

My bill just cycled on the 9th, and I’m already at 2.98GB due to Netflix and Radio.

This is how I see it….

VZW is basically saying FU&K YOU…don’t use our network for anything if you have Wi-Fi access. If you don’t have access to Wi-Fi, then you can use just a little bit of our bandwidth for a fee of (at the lowest VZW price of $10/GB. Whereas the Cable providers charge around $.26-.30/GB.

So much for being able to do anything worth while (data-wise) on your Smartphones that they’re pushing so hard.

This is exactly what I was talking about. They looked at the average usage and see that most people probably use just over 2GB, so they set the first tier at 2GB expecting many customers to go over it so they can ding them an extra $10+ per month. Shady.

This is exactly what I was talking about. They looked at the average usage and see that most people probably use just over 2GB, so they set the first tier at 2GB expecting many customers to go over it so they can ding them an extra $10+ per month. Shady.

John

They should advertise as ” The Fastest and Limmited ussage Network in America”

EC8CH

Seriously… this would go from everyone hating VZW to everyone shrugging it off if the $30/month tier was 5gb instead of 2gb. VZW is stupidly pissing off their customers over 3gb per month… stupid.

I completely agree. I expected the current rates to be the equivalent of a 5GB tiered plan. 2GB is the threshold that most people will probably “just” go over it and get dinged an extra $10. I bet they analyzed customer data usage and structured it as such just for this reason.

Anonymous

Agreed. Furthermore there is little reason to charge for tethering if a data cap is in place. It’s a pretty blatant money-grab.

Anonymous

you are 100% correct. Although retaining the tethering fee for capped data makes absolutely no sense, I’d probably be okay with paying $30/mo for 5GB. As it is now, it’s gonna cost you $50 for what, 4 GB w/ tethering????

Anonymous

Verizon, f*ck you! I’ve said all I can say on the matter now.

FortitudineVincimus

“Let’s Do What WE Do…”

And continue to bend our customers over like they have come to expect.

Retaliate

“Greetings team, it’s [redacted]” What’s wrong fear retaliation?

Blake Robinson

at least I get to keep my unlimited Data for 4G. have a beer on me. Cheers!

Dj

I was hoping to see smaller plans for less then $30 because unlike some
on here who use it to just keep playing music I just get a card big
enough and put all the music on it that I want to hear

Max

@DJ Exactly. If you’re going to go to tiered and claim “better value” for your customers, then you should at least offer the lowest possible choice at LESS than what your unlimited data is now! I’d be perfectly ok paying for a 2GB per month plan, as I dont use a whole lot of data, probably less than 1 GB. But having to pay the same amount for 2GB as i do for unlimited just makes me feel ripped off. I’m hoping that either they let me grandfather in my unlimited data when I use up the one annual upgrade i actually have left, or i can somehow get out of my contract if they won’t. I’ll go to Sprint if I have to.

Max

@DJ Exactly. If you’re going to go to tiered and claim “better value” for your customers, then you should at least offer the lowest possible choice at LESS than what your unlimited data is now! I’d be perfectly ok paying for a 2GB per month plan, as I dont use a whole lot of data, probably less than 1 GB. But having to pay the same amount for 2GB as i do for unlimited just makes me feel ripped off. I’m hoping that either they let me grandfather in my unlimited data when I use up the one annual upgrade i actually have left, or i can somehow get out of my contract if they won’t. I’ll go to Sprint if I have to.

Anonymous

You can check your data usage from your Verizon account page. Youd be surprised at how much is actually used. I barely ever stream music and don’t use streaming video often. Normally I only visit Droid-Life and MTBR.com and still go over 2GB.

LTE’s minimum average data rate according to Verizon is 5 Mbps. That is 0.625 MBps. A data transfer limit of 2 GB at that rate would be reached in about 55 minutes. At 12 Mbps, the listed maximum average data rate of LTE, that would be roughly 23 minutes.

Numbers are a little skewed. No one will get 12Mbps down for 23 minutes straight. Plus if you consider load times of web pages then you need to stretch out that 23 minutes. Loading a Droid Life page on a 3g connections maybe takes a minute. Then for the next few minutes I am scrolling to see what I want to read. Dont get me wrong, I understand your point and I agree, 23 minutes of 12Mbps down is unacceptable.

If you’re at the bandwidth cap for 55 minutes straight, you really shouldn’t be torrenting on the network. There’s pretty much nothing else you could be doing that would cap the bandwidth for that amount of time.

No, I’m sorry, but with as cheap as bandwidth is AND how much they’re bragging about the cost of maintaining their network going DOWN, they have no place to increase the cost of the unlimited plan. NONE.

Anonymous

you’re basing this off an acceptance with what AT&T already charges.

at the current and shortterm growth of data usage & the improvement of tech lowering the cost of providing data service, 2GB should NOT cost more than 15$ today.

10GBs should NOT cost more than 30$ 2 yrs from now

tjhrulz

this

Anonymous

Still way overpriced.

RW-1

BTW, how is it an improvement? Your LTW network went out yet again …

Anonymous

So worse case senario, he’s stuck with what you have currently. There are risks to being on the bleeding edge, but it is very fast.

Mr.Joe

I wouldn’t want to be a vzw employee right about now.

They really get screwed on this cause they have to go and attempt to make this look good to people. Then listen to people bitch at them while the people who created this atrocity to man kind sit on their private jets and yachts with their hookers!

I know! I work for VZW. I was hoping we would come out with a “Family Share” data plan, but I guess not. So $30/month x 5 phones x 12 months = $1800 a year, just in data charges alone!

RW-1

Don’t know how it double posted, sorry gang …

slappynutz

Good old USA GREED.

Anonymous

Yeah, every other country in the world is fair. Give me a break, idiot.

MALfunction84

“…designed to allow customers to choose the right data solution that best aligns with their needs.”

I hate how they pretend that this is an improvement.

“…the vast majority of our customers will be able to enjoy their typical level of data consumption for the same value that they outlay today.”

Yeah, $30/unlimited vs $30/2GB. That sure is the same value.

“Additionally, for those who have greater requirements for data, we will have solutions that they can tailor to their unique needs.”

Right, because somehow unlimited wasn’t good enough.

Rperez076

I TOTALLY AGREE…I GUESS OUR UNLIMITED PLAN IS JUST NOT ENOUGH IN THEIR EYES….OR THEIR WALLETS

John

This just another way to profit more on the people that rely on data

What is the point to own a smart phone and the fastest network and that you are limited to what you are allow to use

It is like to own a corvette and have to pay the maximum price for gass just to drive locally only. I think this is just wrong. What’s next? Your night and weekends will get tier pricing for that next?

This just make people to think twice before they buying there next smart phone.

What is the point to own an equipment that you can not fully apply the application. Just to owned it but you can not use it much specially the people that relly on there Internet

Average customer that paid $30.00 per month they do not even use half a gig. This new pricing is not to save customer money but what is more in my pocket. Sad

I will do without smart phone and just go back to pre paid service and save big and more for my pocket and not there

Mike

That last line was hysterical!!!! I’m still laughing. So true, u nailed it!

OG Droid

Verizon!!! You sir are a thorn in my balls!!

dpraetorius

I like the part where the submitter forgot to redact “South Area” at the end of the email.

Andrewssecurity

There are very few options for data plans out there. Verizon is using this to their advantage. Combine this with the network quality they have, and they are still aiming at being the best, but charging the most.

I have Verizon, and I use a ton of data because they said there is no limit. If there is a limit, I will adjust my usage to get under it. The plan is smart from a business sense, because most people will adjust their usage, and the ones who can’t will easily pay $10 more per month.

However, I think the pricing is all wrong. 2GB is not that much. They have missed the fact that this will limit what people do with their phone, which means they wont be envied by other cell phone users as they are now. That makes this a bad move!

Which would make sense if he was the “Area Vice President of Marketing and Sales Operations.”

Read his title – he’s the president of the region, I believe…

S Pierce

I love how the [redacted] area turns into the south area.

RW-1

“Our legacy data pricing structure was designed to address a somewhat different customer need profile than what we are seeing and can expect in the future.”

Or previous data pricing structure gave customers good usage at a fair price and we were not making an excess profit off of it.

“As a result, we are evolving our approach around how we package our data solutions and pricing to our customers.”

As a result, we will now charge them more, and give them less, and hope they are dumb enough not to figure it out.

“So in essence, for those customers in our ever and rapidly expanding 4G LTE network coverage footprint, users will gain the benefit of the fastest and most advanced 4G LTE network in the U.S. all for the same usage based value. More speed. More functionality. Same value.”

Did Jha’s PR firm write this dribble for you? Faster bandwith with a lower cap, you all do the math.

“To paraphrase a quote from a favorite cinematic masterpiece of mine from the 80’s, Top Gun, “Verizon Wireless is engaged. The South Area has the lead…” Let’s do what we do.”

Being an ex-Nav heli pilot, I would like to say that you are engaged, in raping the american public, if it were possible we should drop a couple of GBU-24’s on your building … and that’s being nice.

Rperez076

HELL YEAH!!!!!

Anonymous

So in the last few months Verizon has gotten rid of early upgrades, 1 year contracts, and soon unlimited data, while rolling out rehashed hardware with LTE at exorbitant prices. I know LTE is fast but that’s not a good enough excuse to screw over your customers in every other way.

BTGGTR1

I love it. First they screwed all us Android users over by bending over for Apple, and now that they have the iphone, they feel they have no real competition, and they bend us over and stick it to us with these tiered data prices. Lovey. This is all Apple and the iphones fault. Thanks Verizon. Thanks so much. You were fine with the Droid and unlimited data, but now you serve a different master, Steve Jobs. I want out.

Anonymous

i’m definitely moving from Verizon when my contract is up now… Sprint here i come

Sylense

All I read from that is “blah blah blah blah…..F— our customers LETS DO WHAT WE DO….blah blah blah blah…..”

John

+10

J. G.

So true. I think their pricing for the amount of data you get is based off of numbers of 2001 not 2011….

Verizon: “Hey, remember how we gave unlimited data to users when they didn’t need that much? Well, how ’bout we cap their data now that they need a ton more?? Yeah!!”

John

This is like going to the Chinese buffet and have to pay extra second plate..

You just can not advertise that Verizon is the only company that have unlimited data plan on the IPhone and other smart phones so people buy in to today and do not the same service tomorrow. Verizon just follow and don’t have anything to lead, the customers are not stupid. This is just another reason for customers to leave because of price increase.

Anonymous

“Our Evolution Amidst an Industry Revolution”…”Our turn to bend them over again”

LivinDaybyDay

Well put.

not like we didn’t know this was coming but the pricing structure if for Crap. To go from unlimited at $30/mon to only 2Gb for the same price is absurd. All in all that only gives you approx 68Mb of usage per day over a 30day billing cycle. God forbid you were to watch any movies, youtube crap, stream Pandora or get your music from Google Music….etc. My lord what if you need to actually download an email for work that had a decent size attachment on it. this is just insane to say the least specially do to the fatc you pay another fee to tether on top of it. Crock of crap to say the least.

Anonymous

More great news

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