Saturday, October 15, 2016

Damaged Brand

As Politico pointed out on Friday, at the end of September the company, led by Trump and his three oldest children, announced its new hotel brand would be called Scion. That means “descendant of a notable family,” noted the press release.

What’s really notable, of course, is that Scion is the rare—and possibly singular—venture of the Trump commercial empire that does not wear the blustering patriarch’s name like a badge.