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Iberia

Iberia

Company: International Consolidated Airlines Group SA

Brand Value: US$430million

Change since 2018: 19%

Headquarter city: Madrid

Category: Airlines

Year of launch: 1927

Iberia is the flag carrier of Spain and is seen as an ambassador for the country and for Spanish culture. Together with its low-cost subsidiary Iberia Express, and the franchise Air Nostrum, Iberia serves 127 destinations globally. The brand promotes its reliability, and in 2017 was again named the most punctual international airline in the world, according to FlightGlobal. Iberia Express was the most punctual of the low-cost airlines for the fourth consecutive year. The on-board experience is the other big area of focus, and in the past year, Iberia has introduced to its fleet the advanced Airbus A350. These jets consume around 30 percent less fuel than other aircraft, and feature high-speed Wi-Fi, better entertainment, higher ceilings, more space for hand luggage, and an advanced system of air renewal in the cabin. Iberia supports Spanish fashion and emerging talent and has launched a contest to design new staff uniforms through the Mercedes-Benz Fashion Week Madrid. This is the culmination of a rebranding process that the company started in 2013.