Stupills®

In a quest for happiness artist, designer, illustrator, and now also pharmacist, Esra Buyukdoganay dives into the correlation between happiness and stupidity.

The Stupills Project is the result of a not too extensive research study (Do you feel depressed because you think you know too much? YES!) and the artist’s drive to find happiness in very odd design places.

Stupills might be the answer to moodiness, general depression, lack of energy, Weltschmerz, black thoughts, feelings of powerlessness and the urge to play sad and gloomy songs.

Always wanting to know and understand less?

Every stupill is designed to take you to places where there’s total stupidity.

Find happiness in the Twitterfeed of Kanye and Kim. Find eternal peace at a Trump rally.

Stupills® is an enlarged blister pack design including stupid characters in it. The artwork is especially designed for the All Stars Group Show of Pictoplasma Festival in Berlin.

3D Modeling&Sculpting: Mete Kayarlar

Photography: Paul D. Scott

Coca-Cola - Icon of the Century

Brief:Create an ad to celebrate the 100th anniversary of the Coca Cola bottle in a way nobody has seen before.

Mesut özil brand identity

Brand identity for Mesut Özil, German/Turkish soccer player.

Agency: Ogilvy&Mather Frankfurt

ADC Germany (Design) x1 Silver

One Show (Design) x1 Merit

Back to Vinyl-The Office Turntable

Kontor, the world’s biggest dance-music label, wanted to promote the new Boris Dlugosch release to the advertising industry. But they were targeting the world’s most un-impressible audience: agency creative directors. These guys either pass promo CDs onto their secretaries or, more often, just bin them. We had to find a way to get through to them, so that they would actually listen to the Kontor release. Just like every good DJ knows - there's a unique way to get your audience - real vinyl. So that was what we would send the creative directors. No CD, MP3 or USB - just good-old fashioned RPM. As cool as vinyl might be, the problem is, few creative directors own a turntable anymore. So we - literally - put a spin on things. Together with the vinyl disc, we mailed them a 'turntable' - made from the envelope. Our audience just had to flip the envelope, put the disc on the 'turntable', activate the QR code with their phone, place it over the record and listen to the new track. Plus, they could also play other tracks, or contact Kontor via the connect icon. To reach this very demanding audience required a real standout idea, that truly reflected the nature of the business and product. The combination of smart modern technology with retro cool technology achieved this beautifully and struck a real chord with creative directors. No downloading. No fuzz. Just analogue fun with a digital device.

SOLUTIONSo for their mailing Kontor used what DJs use: Real Vinyl! But how could anybody play it? The answer was to make the record player part of the mailing itself. The Office Turntable. With a special smartphone device, it combines analog and digital fun.

RESULTS73% of the 900 Office Turntables have been activated. That’s 10x the regular response rate! 42 % have accessed Kontor.de The Office Turntable features in the new Boris Dlugosch video on music channels, off – and online.

Prints I

Prints II

When I Grow Up Posters

Very personal.

Coca-Cola WRYWF Campaign

Choose Happiness. What Are You Waiting For?

Coca-Cola Handcrafted Posters

Hand-crafted print campaign which circulated around the Netherlands for 'Choose Happiness'. Some of the ads use a still from the 'Choose Happiness' commercial. Every single ad tells a story of a person what made them decide to choose happiness over something else.