The Polar Express: An IMAX 3D Experience Makes Cinematic
History as the World’s First Hollywood Feature Film to be
Digitally Re-Mastered into An IMAX 3D Experience®!TAKE THE JOURNEY IN IMAX® 3D AT Blockbuster IMAX® Theater
on November 10, 2004!

Beloved children’s book roars to life on the giant IMAX
screen

Fort Lauderdale, Florida, October 20, 2004 – All Aboard! The
Polar Express: An IMAX® 3D Experience is the first
full-length feature ever converted into IMAX 3D DMR™
(digitally re-mastered). It will make motion picture history
at the Blockbuster IMAX® Theater when it arrives on November
10, 2004. Audiences will become totally immersed in the IMAX
3D presentation… grasping at falling snowflakes, ducking as
the train screeches into their lap and feeling the howl of
the steam whistle via 15,000 watts of digital surround
sound. . . on a screen towering five stories tall.

This breakthrough in filmmaking combines innovative
Performance Capture technology, state-of-the-art CGI and the
magic of IMAX 3D. The resulting 3D images enable audiences
to experience the adventure, drama and emotion of Warner
Bros. Pictures’ The Polar Express with extraordinary IMAX®
visual clarity and sound quality. Images virtually leap off
the IMAX screen with a blend of realism and fantasy unlike
anything that has been seen before.

“When I saw the tests for The Polar Express in IMAX® 3D, I
was excited that audiences would be able to experience the
movie this way,” said director Robert Zemeckis. “The 3D adds
incredible depth and allows the viewers to experience the
visual splendor and amazing adventure of this classic story
in a way which should create a really memorable experience,
not only this holiday season but for years to come.”

IMAX®3 D DMR is a process by which a conventional 2D,
computer-generated film is converted into 3D and then
digitally re-mastered into IMAX’s larger than life format
using IMAX® DMR technology. Once the IMAX® DMR process is
complete, The Polar Express: An IMAX 3D Experience film
format will be 10 times larger than its original. Wearing
special IMAX 3D glasses, the film will appear to have depth
beyond and in front of the screen. The sheer size, combined
with the IMAX 3D projection technology, will provide
Blockbuster® IMAX® moviegoers with an immersive,
extraordinary, cinematic experience.

The Academy Award®-winning team of Tom Hanks and director
Robert Zemeckis (Forrest Gump, Cast Away) reunite for this
inspiring holiday adventure based on the classic Caldecott
Medal-winning children’s book by Chris Van Allsburg. When a
doubting young boy takes an extraordinary train ride to the
North Pole, he embarks on a journey of self-discovery that
shows him that the wonder of life never fades for those who
believe.

The Blockbuster® IMAX®Theater owned and operated by the
Museum of Discovery and Science, opened in 1992. The
300-seat theater is a showcase of state-of-the-art motion
picture technology. The Blockbuster® IMAX®Theater features a
60 ft. x 80 ft. screen and a 15,000 watt digital sound
system that delivers six discrete channels of clear sound
through 42 speakers. The IMAX® projector’s 15,000 watt Xenon
bulb projects images of unsurpassed brilliance and clarity
onto the five-story-high screen. Both 2D and 3D films are
shown in the theater. 3D films are viewed using electronic
headsets. The IMAX® experience is an unparalleled fusion of
sight and sound. For show times, visitors should call
954-463-IMAX (4629).

The mission of the Museum of Discovery and Science is to
provide experiential pathways to lifelong learning in
science for children and adults through exhibits, programs,
and films. Founded in 1976 as The Discovery Center, the
nonprofit facility serves approximately 400,000 visitors
each year.

The Museum is open seven days per week, Monday through
Saturday from 10:00 a.m. to 5:00 p.m., and Sunday from noon
to 6:00 p.m. with extended IMAX hours on Friday and Saturday
evenings. General admission prices are $14.00 for adults;
$13.00 for seniors; $12.00 for children 3 to 12. Children
under 3 are free. A General Admission Ticket includes
admission to the Museum exhibits and one IMAX® film. The
Museum of Discovery and Science is located downtown at 401
SW Second Street, Fort Lauderdale, Florida 33312. For more
information about the Museum, visitors should call (954)
467-MODS (6637) or visit our web site at
www.mods.org

About IMAX Corporation

Founded in 1967, IMAX Corporation is one of the world's
leading entertainment technology companies. IMAX’s
businesses include the creation and delivery of the world’s
best cinematic presentations using proprietary IMAX and IMAX
3D technology, and the development of the highest quality
digital production and presentation. IMAX has developed
revolutionary technology called IMAX DMR (Digital
Re-mastering) that makes it possible for virtually any 35mm
film to be transformed into the unparalleled image and sound
quality of The IMAX Experience. The IMAX brand is recognized
throughout the world for extraordinary and immersive family
entertainment experiences. As of June 30, 2004, there were
240 IMAX theatres operating in 35 countries.

IMAX®, IMAX® 3D, IMAX DMR®, IMAX 3D DMR, An IMAX 3D
Experience® and The IMAX Experience® are trademarks of IMAX
Corporation. More information can be found at
www.imax.com