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Drive Profits through Marketing and Sales

Marketing Research and Planning

Completing basic research – like market research – can save time, money and a lot of trouble. To sustain a real business, you have to:

find people who will be willing to pay for your product or service (and there have to be enough of them to make it worth your while) – research market potential using census data and demographic databases

deliver the services or manufacture the products – research production options using business databases

know who you compete with – research competitors using business databases

The Small Business Administration provides an online tool that allows small business owners to see how their companies compares to the competition. Research your competitive edge by checking out the SBA's SizeUp tool.

Contact the following KCSourceLink Resource Partners for more assistance with marketing.

Basic Research

The BTBC, located at the University of Kansas (KU), Lawrence Campus, and Kansas University Medical Center (KUMC), in Kansas City, Kansas, is the largest incubator system in the state. It is comprised of three separate facilities which total approximately 90,000 square feet of wet lab and office space.

The Leavenworth-Lansing Area Chamber of Commerce aggressively advocates the interests of business before influential policy makers, especially those in local, state and federal government, by focusing on core issues identified by members.

The Kansas Small Business Development Center (KSBDC) at Johnson County Community College provides business assistance to aspiring and existing small business owners in Johnson, Miami and Wyandotte Counties in Kansas through low cost training events and no-charge one-on-one business counseling.

Missouri Enterprise is an organization of entrepreneurial manufacturing and business professionals, operating in 7 locations throughout Missouri, dedicated to helping primarily small and medium size businesses (primarily but not exclusively manufacturers) succeed.

The Hispanic Economic Development Corporation (HEDC) is dedicated to improving the lives of Latinos within the greater Kansas City. HEDC achieves this through business development and economic and community wealth creation initiatives.

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

The Innovation Stockyard operates the Kit Bond Science and Technology Incubator on the campus of Missouri Western State University with a focus on economic and workforce development, and animal health and nutrition.

The Mid-Continent Public Library (MCPL) consists of 35 locations serving Clay, Jackson, and Platte Counties in Western Missouri. MCPL provides business reference materials and many MCPL branches have free library programs and events that for people who own small businesses or those contemplating starting a small business. Find a local branch by going to mymcpl.org.

Artist INC is a collaborative partnership of ArtsKC, Charlotte Street Foundation and the UMKC Innovation Center. Artist INC connects Kansas City artists of all disciplines to the tools, resources, and opportunities necessary to develop their entrepreneurial skills and strengthen their artistic practice.

The Freelance Exchange strives to be the best resource for local agencies and businesses of all sizes and industries to find quality, affordable talent easily and quickly. Need help with your marketing or advertising materials? Find the perfect freelance marketing professional at www.fxofkc.com/portfolio.

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state's largest industry - agriculture.

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

Marketing Plan

The BTBC, located at the University of Kansas (KU), Lawrence Campus, and Kansas University Medical Center (KUMC), in Kansas City, Kansas, is the largest incubator system in the state. It is comprised of three separate facilities which total approximately 90,000 square feet of wet lab and office space.

The Kansas Small Business Development Center (KSBDC) at Johnson County Community College provides business assistance to aspiring and existing small business owners in Johnson, Miami and Wyandotte Counties in Kansas through low cost training events and no-charge one-on-one business counseling.

Missouri Enterprise is an organization of entrepreneurial manufacturing and business professionals, operating in 7 locations throughout Missouri, dedicated to helping primarily small and medium size businesses (primarily but not exclusively manufacturers) succeed.

The Hispanic Economic Development Corporation (HEDC) is dedicated to improving the lives of Latinos within the greater Kansas City. HEDC achieves this through business development and economic and community wealth creation initiatives.

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

The Innovation Stockyard operates the Kit Bond Science and Technology Incubator on the campus of Missouri Western State University with a focus on economic and workforce development, and animal health and nutrition.

Artist INC is a collaborative partnership of ArtsKC, Charlotte Street Foundation and the UMKC Innovation Center. Artist INC connects Kansas City artists of all disciplines to the tools, resources, and opportunities necessary to develop their entrepreneurial skills and strengthen their artistic practice.

The Freelance Exchange strives to be the best resource for local agencies and businesses of all sizes and industries to find quality, affordable talent easily and quickly. Need help with your marketing or advertising materials? Find the perfect freelance marketing professional at www.fxofkc.com/portfolio.

Pipeline is an elite organization of the Midwest's most successful high-performance entrepreneurs. Pipeline Members work as one to face business challenges, funnel opportunities to their peers and build market-leading technology and life-sciences business together.

The Advanced Manufacturing Institute at Kansas State University provides a broad range of services and project management resources to both private industry and researchers to advance the commercial readiness of new products or technologies.

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.