Refreshingly Different Home Insurance for the Digital Age | Alice Bonasio

Lemonade is the Insurtech start-up using Artificial Intelligence and Behavioural Psychology to turn insurance into a force for good

It’s not hard to figure out where the inspiration for this company’s name has come from. If ever there was a bitter lemon, it has to be insurance, which most of us see as a necessary evil. But with Lemonade buying insurance is done through an app in no time and with no paperwork, yet the company is also a fully licenced insurance carrier reinsured by Lloyd’s of London. According to their mission statement, by striking that balance between old and new,…