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Bugatti opens 'Dynamic Drive Experience' in US

Bugatti will join the likes of AMG, Porsche and Jaguar by offering a drive experience program in North America. Four events are planned annually in the U.S. and Canada.

Bugatti says its ultimate test drive program is aimed at “ultra-high net worth individuals” (Whatever that means–Ed) by giving them a day behind the wheel of the wild Bugatti Veyron Grand Sport Vitesse at yet-to-be-named venues.

The Dynamic Drive Experience will feature challenging road courses and high-speed driving on closed roads and airport runways. Sounds like a high-net-worth enthusiast's dream. Each participant gets access to an official Bugatti instructor for tips and info on the $3-millon supercar.

Stat geeks will remember that the Grand Sport Vitesse makes 1,183 hp and 1,106 lb-ft of torque from its massaged 8.0-liter W16 quad-turbocharged engine. Power is sent to all four wheels via a seven-speed dual-clutch transmission. Blasting to 60 mph takes less than 3 seconds, 120 mph passes in about 7 and it'll hit 180 mph in about 16 seconds. The quarter mile goes off in 10 flat.

“Driving a Bugatti is an incredible experience. It is the most powerful and fastest production car in the world and is outstanding in terms of driving dynamics but also in terms of usability”, said Dr. Stefan Brungs, member of the board of Bugatti Automobiles S.A.S. for sales, marketing and customer service. “We modeled this new event format that is centered around driving the 1,200-hp Vitesse on the greatest roads in America with the opportunity to fully experience the car both on windy road courses and at high speeds on long straightaways.”

When guests aren't driving, they'll be enjoying five-star hospitality and group events to create a personal experience, according to Bugatti. The company's representatives will also be on hand to talk about the ownership experience.

The next event is scheduled to take place in the American Southwest; contact Bugatti for more information.