[EN] The e-Marketing can be defined as the use of Internet as a source of advertising and distribution in order to increase sales of the offered products or services. A survey to Micro, Small and Medium Enterprises (MSMEs) ...[+]

[EN] The e-Marketing can be defined as the use of Internet as a source of advertising and distribution in order to increase sales of the offered products or services. A survey to Micro, Small and Medium Enterprises (MSMEs) belonging to the service sector in Santo Domingo, Dominican Republic, was conducted in order to analyze the e-marketing tools used, the expected benefits and the problems that companies present. The results show interesting conclusions: 73% of the surveyed companies implemented the E-Marketing in order to satisfy the customer and 80% of them managed to increase its sales after its execution.[-]

[EN] We live in a world where technological innovations have allowed the entry of social networks into our lives, which is why brands have seen in these networks and Instagram in particular, a tool of great interest, with ...