San Francisco's famed "steel harp," the Golden Gate Bridge, turns 75 next Sunday, and along with a new pavilion and an app, there are plenty of anniversary keepsakes to honor the city's most iconic landmark. Pick one up at next week's anniversary festival, Bridge Pavilion or online at www.goldengate75.org.

It must take an icon to know an icon, apparently. San Francisco advertising great Rich Silverstein would fit that bill, and his limited-edition Golden Gate Bridge Boxed Print Collection of 10 12-by-20-inch giclée prints encased in an International Orange metal box reflect not only the span's beauty, but also its strength. 75 sets. $750.

Though gold is part of the name, the 4,200-foot span that links Marin County to San Francisco sports a coat of International Orange - the unmistakable formula of zero percent cyan, 69 percent magenta, 100 percent yellow and 6 percent black. It's also the theme for an art exhibition at Fort Point and the color of this handsome pen by the Golden Gate National Parks Conservancy. $34.95

Get wrapped up in a visit to the Golden Gate and shield yourself from the bridge's chilly gusts and cold fog with a scarf from Shawlux emblazoned with the landmark's visage. Also available for those who want to span the distance from the city to the East Bay is a scarf with the Bay Bridge's image. $148. Available at www.shawlux.com.

A pair of modern earrings hint at the Golden Gate's gift for romance, penchant for drama and fondness for fog. Alice Roche's geometric chevron design in sterling silver also echoes the bridge's towers with its distinguished rivets. $88. www.aliceroche.com.

Know all there is to know about the famous span from end to end by reading "Golden Gate Bridge" by Donald MacDonald and Ira Nadel from cover to cover. With colorful illustrations bookended by a studious cover, it's stylish and nerdy. $16.95. www.chroniclebooks.com.