We parked Reg hack Tim Phillips, Freeform Dynamics' Dale Vile, and Microsoft's David Hobbs-Mallyon in a swanky studio and told them to have a heated debate. They also talked us through the findings, giving us a range of views on what it all means and how you go about tackling this Business Intelligence game.

It's an open and honest discussion about what you, the reader, are having to deal with in real world Business Intelligence implementations.

You can view a full copy, or simply choose the sections that sound most interesting to you, here (clicking on the link will launch The Reg webcast player in a separate window. If you're using an Intel Mac, please click here instead). ®