Industry News from Conferencing

[December 10, 2012]

ClickSquared SVP of Marketing Discusses the Intelligent Use of Data in Email Marketing Featuring Insight From Analyst Shar VanBoskirk From Leading Independent Research Firm

BOSTON, MA, Dec 10, 2012 (MARKETWIRE via COMTEX) --
WHAT:
Senior Vice President of Marketing for ClickSquared, Dan
Smith, and guest speaker Shar VanBoskirk, vice president, principal
analyst, Forrester Research, Inc., will present a one-hour webcast,
"The Email Marketing Scorecard." Join them as they discuss the
intelligent use of data in email marketing and the general principles
behind the email marketing scorecard. During the discussion,
marketers will learn:
-- How to use data to drive higher clicks and superior conversations
-- How to avoid common pitfalls
-- The concepts in practice with effective email marketing campaigns
WHEN:
Tuesday, December 11 from 1:00 pm to 2:00 pm EST
WHERE:
To register for the webinar visit:
https://www3.gotomeeting.com/register/241984582
WHO:
ClickSquared is the only company offering SaaS cross-channel
campaign management software, enabling B2C marketers to design,
manage and deliver data-driven marketing programs across email,
social, mobile, direct mail, survey, and web channels without the
cost and complexity of "big software" and multi-vendor integrations.

ClickSquared has helped to build some of the world's best known
brands including ARAMARK Parks and Destinations, The Boston Celtics,
Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four
Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo,
Leading Hotels of the World and Santander. ClickSquared has offices
across the United States, including its headquarters in Boston,
Massachusetts as well as offices in the United Kingdom. For more
information, call +1.857.246.7800, visit http://clicksquared.com/ or
visit the links below:
Twitter: www.twitter.com/clicksquared
Facebook:
www.facebook.com/clicksquared
CONTACT:
Tier One Partners
Erin Keefe
617.512.9498
Email Contact
SOURCE: ClickSquared
http://www2.marketwire.com/mw/emailprcntct id=474B40E6B68FAB0A