Tag Archives: Uwe Ellinghaus

Venerable Tiffany & Co is facing a dilemma and declining sales – and that for a few years now. On the one hand it believes that it has lost its cool among the young and with it cultural relevance, desirability … Continue reading →

Cadillac separated its commercial team from the General Motors headquarters in Detroit, formed a stand-alone unit and moved it to New York City in late 2015. This move was not driven by organizational and business considerations, alone. In fact, a … Continue reading →

Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading →