Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. ~ Ferris Bueller

Take a breath, turn around, exhale, and BOOM! Something’s changed. The Digital Marketing ecosystem moves faster than fast. Blink and the nomenclature changes. Gloss over a blog article and something new passes you by. Before you know it you’re overheard saying, “the Twitter” or something else akin to digital marketing blasphemy, forevermore you’re shunned into the bowels of digital marketing neophytes.

As a leading Internet marketing company, we simply cannot risk falling prey to convention. News and information must be absorbed, assessed and redistributed. We separate the informative from the casserole of nonsense that bombards the digital marketing landscape and provide valued insight into the things worth knowing.

Like Biff serendipitously getting his hands on a future sports almanac, what if your business got hold of unknown formulas for creating astonishing business growth in 2015 and beyond? Just imagine the potential.

The impact of this latest Google algorithm update has been immediately detrimental to businesses' websites that formerly enjoyed good search equity. As a matter of fact, on an average day, about 20% of the websites being tracked are moved up and down in Google search results. But within the last 6 days, that number has doubled to 40%.

As searchers continue to depend upon their mobile devices to search, Google has adjusted accordingly by valuing websites that adapt to mobile devices over those that do not. On April 21st, Google will use a website’s “mobile-friendliness” as a website ranking factor. A website that is inconvenient for a searcher to use will be penalized.

The internet is comprised of millions of websites, a good portion of which mention your business. Making sure every mention of your business is consistent with the next can be a daunting proposition. Start by making sure you’re not falling prey to these fundamental myths and you’ll be in better shape than most.

Search Engine Land reported as much as 60% of consumers are more likely to consider or contact a business with images in local search results. Assuming that your business is already showing up in local results, how can you get Google searchers to consider you more often?