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Whether you’re heading to Key West next week for the Public Affairs Council National Grassroots Conference or hanging back (because clearly you hate fun!), we think you’ll enjoy this visualization of what we’re in for:

Earlier this year, one of Beekeeper’s clients was in the middle of a large online advertising campaign when they noticed something strange: ad clicks, which had been gradually increasing for several weeks, suddenly skyrocketed. Over two days, total spend (determined by the number of times someone clicks on an ad) jumped nearly 400 percent. Nothing had changed — messaging, ad copy, and issue status all remained untouched.

Each February Beekeeper Group sends The Bee down to sunny Florida to take part in the National Grassroots and National PAC Conferences. Advocacy professionals from across the country gather to share their experiences and learn about what’s percolating in the world of advocacy.

Attendees have gotten into the tradition of creating short video spots introducing their agencies to one another, ideally to showcase their penchant for creativity. You might remember our submission from last year, Postcards From Key West.