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4434Supply Chain Management Simulation Activityhttp://www.merlot.org/merlot/viewMaterial.htm?id=483225
This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in consumer demand on the supply chain side. Fri, 13 Aug 2010 02:01:17 -0700Using PRIZM Look-up to Identify Consumer Marketshttp://www.merlot.org/merlot/viewMaterial.htm?id=483211
This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation. Fri, 13 Aug 2010 01:52:23 -0700Installing a CAPTCHAhttp://www.merlot.org/merlot/viewMaterial.htm?id=510973
A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog. Tue, 4 Jan 2011 12:10:00 -0800Podcast - Task Significance: Interview with Adam Granthttp://www.merlot.org/merlot/viewMaterial.htm?id=438251
This is about the Adam Grant interview on Task Significance.Adam Grant says task significance is “having an opportunity to have a good impact on others. Grant explains that anytime employers are helping others it is high in task significance. He also stresses that people in high task significance jobs are usually more motivated and are happier at work.The facts about task significance say that employees should know about how their work makes a difference to others, and that organizations should introduce their employees to those that benefit from their work.Some of the things organizations should do to have high task significance is to share stories that impacted others, and managers should create forums where employees share when they made a difference.If companies want to be high in task significance they must be innovative. Many successful companies understand their customer’s needs, technological specialists are up to date with new developments, and members from all parts of the company cooperate when making new products or services. It is important that when making a product or service to listen to customers, partners, and other outsiders.People in high task significance jobs are happier and more satisfied at work. This means that they listen to their customers and are aware of how employees help their customers. This is possible through change and innovation within a company.High task significance is possible through Organizational Development; organizations cope with the changing environment through improved internal relationships with behavioral science techniques. Adam Grant mentions that managers should form teams, give raises, or highlight how their work will help others. This is part of the refreezing OD step, where changes are made to the organization, and employees see it as normal.An important thing to keep in mind is that organizations should understand when to improve. This concept, performance gap, lets organizations know where their performance level is and where they want to be.Fri, 12 Mar 2010 20:37:20 -0800Creating a Website and Blog in WordPress (WP)http://www.merlot.org/merlot/viewMaterial.htm?id=548984
Step-by-step instructions on getting a website started in WordPress. It assumes that students have their own domain name and a WordPress hosting account at wordpress.org (not wordpress.com). The author recommends GoDaddy for both of these services. For further information, see http://theresabclarke.com/100_creditThu, 19 May 2011 10:13:22 -0700E-mail Marketing Exercisehttp://www.merlot.org/merlot/viewMaterial.htm?id=510966
To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using http://myemma.com/.Tue, 4 Jan 2011 12:00:58 -0800Getting your Domain Name and WordPress Web Hosting Set Up Using GoDaddyhttp://www.merlot.org/merlot/viewMaterial.htm?id=510976
This exercise walks students through the steps associated with purchasing a domain name and getting web (blog) hosting set up through GoDaddy. Tue, 4 Jan 2011 12:18:03 -0800Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teenshttp://www.merlot.org/merlot/viewMaterial.htm?id=483224
This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their culture.Fri, 13 Aug 2010 01:58:01 -0700Installing a Privacy Policy and Google Analytics on your WordPress Sitehttp://www.merlot.org/merlot/viewMaterial.htm?id=510974
If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating Google’s terms of agreement. See http://searchengineland.com/how-many-google-privacy-policies-are-you-violating-50182 for further information about this issue. This exercise walks through the steps associated with installing Google Analytics and a Privacy Policy on a WordPress blog.Tue, 4 Jan 2011 12:13:29 -0800Social Class Symbolshttp://www.merlot.org/merlot/viewMaterial.htm?id=483209
This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course. Fri, 13 Aug 2010 01:40:08 -0700