Latest Contact Center Best Practices

The sales landscape has significantly evolved over the past few years as consumers become more informed and empowered, and alternative touch points continue to emerge. What was previously a process largely controlled by the seller, 57% of the purchasing decision is now made before an individual even contacts a business, something that has presented businesses with a number of challenges. And to keep up with the growing demands of the customers they’re serving, businesses have recognized the need to adopt a number of advanced solutions, from marketing automation, to CRMs and contact center software, in order to more effectively attract, sell, and retain their client base. So what are some of the solutions sales teams should be utilizing in 2016?