As the poster boy of England's pseudo intelligencia, if he does it, thousands will accept that it is in fact a reasonable thing to be doing and not as RM so perseptively and succinctly established, pure shit.

More like an odd, distributed, slow-motion version of IRC. I'd be fucking pissed off if my friends spammed up my email inbox and made my phone ding every few minutes with vaguely inane banter, but I'm perfectly happy to read a bit of it (or contribute) every now and then if I'm stuck in a queue somewhere or whatever.