Why is Verizon Wireless telling half-truths in its latest advertising campaign? It does make the company look better than its competitors, but here's the problem: When customers realize what they're led to believe is only a half truth, they will be very upset with Verizon. So why risk that damage to the brand and the customer relationship? Verizon is not lying. Still, it is telling only half the truth, and the result leads customers to believe something that isn't true.

4G LTE is way better than HSPA+, sorry. HSPA+ is technically 4G ("rules" were modified to let AT&T and others call it 4G), but LTE is closer to real 4G than HSPA+. (LTE Advanced is the start of 'real' 4G). You've been had by the oldest trick in marketing.

The data is handled different enough between them at the physical level that LTE is several times quicker than HSPA+.