The cult of the body phenomena is ever more present in contemporary complex societies; feeding habits and
physical exercise have become the two main paths for pursuing hegemonic guiding principles for the body.
This article leads off with the concept of the body as a symbolic reality, a place where society and culture
manifest themselves, as well as feeding habits as a social fact. We analyze the phenomena of megarexia as a
reflection of the radicalization and distortion of what is desirable as well as society’s contradictions and their
repercussions in dietary guidelines.