Innovation: New ideas and new thinking shown in the project. Creative design aimed at maximizing impact.

Usability: User-friendliness, easy interactivity and simple updates. In the case of data-analysis projects, we’ll also be looking at easy-to-understand explanation of the results.

Some of the practical things you can consider doing:

Using plain language and avoiding technical terms as much as possible is always a good idea.

You can enhance your project’s potential usefulness by improving its scalability. For example, you have an app that maps restaurants in London. Can you make it easy to swap the underlying geodata for other datasets, e.g., hotels in Paris? Or let’s say you have an app that translates into one language - can you expand its functionality to include more languages? Also, feedback from migration experts can help improve your project’s relevance.

A way to make your project more innovative is to follow Isaac Newton’s words who wrote: "If I have seen further it is by standing on the shoulders of giants.” You can build on the ideas of others. Examining approaches and techniques used by others can help you brainstorm more ideas for your own project. And here, too, input from migration experts can help.

If you wish to improve your project’s usability, you will easily find a tons of advice since UX design is a very popular topic and there are lots of insights and tips online.