New Hawaiian Tropic Silk Hydration lotion sunscreen was developed to deliver intense moisture as a solution for dull and dry skin that often is a result of long days soaking up the sun. The sunscreen's lightweight, hydrating ribbons are infused with silk protein and shea butter to pamper and protect skin when in the sun, providing 12-hour moisturization, the manufacturer stated. Hawaiian Tropic Silk Hydration lotion sunscreen provides broad spectrum UVA and UVB protection, along with antioxidants, botanicals, a warm tropical fragrance and a lightweight, nongreasy feel. It is available in SPF 12, 30 and 50.

The Hawaiian Tropic brand is giving one fashionista the opportunity to attend Mercedes-Benz Fashion Week Swim. Through May 31, sun lovers are invited to enter the "Hawaiian Tropic Brand Style Your Skin" sweepstakes on a dedicated Mercedes-Benz Fashion Week Swim tab on the Hawaiian Tropic brand Facebook page. An additional 25 fans will be awarded with a Hawaiian Tropic brand gift basket.

SPECIAL REPORTS

It’s done. A hearing aid category specific to the over-the-counter arena was signed into law in August; all that remains to be created is the regulatory framework. Read more in this special report. Read more...

IN THIS ISSUE

Drug Store News examines the biggest trends in the private label space; offers an update on the generics market; spotlights the biggest OTC trends; finds out how influencers are being used by beauty brands; and much more!Read more...