Zevia is a Los Angeles-based company[1] that produces zero-calorie soft drinks sweetened with stevia[2] and erythritol.[3] Zevia was founded by Derek Newman, Jessica Newman, and Ian Eisenberg.[4] Donald Thrasher was the company's initial Chief Operating Officer.[5] Zevia LLC was originally DrinkZevia LLC, which was based on a merger with Thrasher Beverage Corporation.[6]

By the end of 2008 ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales.[9] The company’s 2008 revenue was $925,000,[10] and the product was available in 850 stores.[11] In 2010, Zevia reported a 300% increase in same-store sales over 2009.[12]

The current CEO of Zevia is Paddy Spence, who bought Zevia in 2010 and became both CEO and chairman.[2][13][14][15] Spence attended Harvard College and Harvard Business School.[16]

In July 2012, Zevia ran billboard ads in support of New York City’s soda ban.[17] Paddy Spence appeared on CNBC to promote healthier soda alternatives.[18]

In May 2012, the product was the best-selling soda in Whole Foods.[2] By July 2013, Zevia was the number 17 zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda.[19][20]

In late 2013, Zevia replaced their previous all stevia and erythritol sweetener with a mix of stevia extract, monk fruit extract, and erythritol, a blend that they call SweetSmart.[21][22]

As of 2014[update], Zevia is available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores.[23][24][25][2][7][26] Zevia is also sold in Canada, Australia, Europe,[27] and Latin America, [needs update][28]

Zevia has been featured in several national publications, including O: The Oprah Magazine[29] and the Wall Street Journal.[30] As of 2014[update], the company produces fifteen different flavors including, Cola, Cherry-Cola, Dr. Zevia, Ginger ale, Lemon-lime Twist, Grape, Black Cherry, Cream Soda, Orange, Strawberry and Mountain Zevia.[31]

Zevia contains stevia provided by Sweet Green Fields’ United States crops.[32] The soda comes in 15 flavors available in 12 ounce cans.[33] In April 2013, the company released six of their bestselling flavors in glass bottles including Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer, and Grape.[34] The branding was designed by Shepard Fairey, who designed the “Hope” posters for the Barack Obama presidential campaign.[24]