This column reflects a hypothetical/fantasy situation and should not be taken as fact.

​Total Nonstop Action those words are synonymous with something so endearing, the way it speaks and tugs at your heart strings despite all the mystery and ominous clouds surrounding it. Maybe I’m a man of faith and tolerance to assume the worst. But, again do you understand that this company needs a facelift in the business aspect of things. What TNA lacks is growth and I think while solid the show is also becoming a skeleton crew of its very own. Yes we are getting new talent and everyone is working hard to contribute to the company as a whole. But, do we need to see a re-haul of all things TNA? I think we most certainly do with someone who cares for TNA and its history at the helm. And someone who wants to compete, so for this column series I’m going with Viacom as the owners of this new company born from Total Nonstop Action and hoping you will open your minds. Let’s say Viacom has finally got another premiere pastime under their belt in professional wrestling and its lucrative television contracts to also exploit. Thing about TNA and its business side the international market is untapped still in some places and with some places tapped opens up a bigger share. Let’s say TNA previously wasn’t on a big international network as it lacked recognition or backing due to financial woes. Viacom’s marketing department will step in and help us figure out how to expand this new direction of this company. I appreciate if you realize that things aren’t always handed to you, you have to work your butt off and maybe it’ll start to pay off after a year or more. Anyway TNA is on its last legs as Viacom has assured the staff that changes are made. In this column I am brought in towards the buyout and realize that I might not make it in the ownership change. While talking to the who’s who in Viacom they offer me a chance to be Head of Creative on a trial basis with no promises of a permanent position. I will take it considering I always wanted to work for the former TNA and I have ideas for the name as well as direction we should go in. Now they take suggestions on whom to bring in not only creatively but as an overall structure of trainers to talent relations. Now, before we get into the staff I want to elaborate on the name of this new promotion and it is simple. This is the Impact Wrestling Organization.... IWO. Now, the good folks at Viacom like the Impact brand for the premiere brand and this way we keep the show and brand correlating. Also you can keep the Impact Wrestling abbreviation going around in the media and for our website. At first I thought of different names and to be honest it is best to stick with what we know. After coming up with a promotion name we want to stand out on our re-debut on Spike TV with a new entrance theme. I am a fan of all types of music and artists so it was a hard time thinking of a specific type of theme. Although I clearly broke it down as such. There’s a main theme and there will be a song that plays for “This Is Impact” video packages and as well in breaks.

Main Theme: Back To School by Deftones

I think Deftones are a nice bit of hard youthful angst and soft melodic function to serve as an opening theme for Impact. Especially because you want to feel hype although get in the mood as well. I don’t want you to go full head banger in the living room although it’s good to tap your feet and jam along. Back to School was basically a catchier version of another song on White Pony to sell more records and it worked by channeling a crisp Nu Metal sound. I imagine Impact ushering in a new school foundation to the industry and this symbolizes that perfectly.

“This Is Impact” Theme: Underclass Hero by Sum 41 and Stellar by Incubus

I’m a big fan of Incubus so I think showing highlights and the action of Impact Wrestling condensed to the loud as well as mellow sounds of Stellar would be cool. Plus some of the lyrics reflect to a feeling of euphoria and a greater atmosphere which Impact should instill to the viewers of the package. Basically it signifies the underclass and the true underdog nature of Impact trying to compete, revolutionize and the young angst as a whole of the organization’s direction. We are trying to connect with the youth as well as reconnect with the inner youth of the older viewers.

Break Theme: Ready by Raphael Lake

I liked it for the Destination America premiere and would be some nice background and Segway music. Also one part of the song says “’06” which could hilariously show Bram while he’s walking to the ring or arriving to the arena before a commercial.

With the music out of the way we then go into the key positions of the Impact Wrestling Organization. As this is only the first step in the long overhaul process the roster changes and first show’s booking won’t be fleshed out until the next chapter. Here is the who’s who involved with shaping the brand as it is and giving us one hell of a broadcast week in and week out.

Executive VP of Television Production: Eric Bischoff

Eric Bischoff knows his way around a Television studio, there is no doubt about that and he can help produce Impact on a much more lucrative scale with Viacom footing the bill. I think he adds a nice element and can easily run a team that does equal to and or better what John Gaburick had done for TNA Wrestling.

Head of Creative: David S.K.

This is my stage name and basically a variation of my wrestling gimmick since I’m not active and well this is a wrestling company. I am working with a short team of about three or four but we all have knowledge and ideals to get everything running smoothly.

Senior Producer of Talent Development/ Junior Writer : Billy Corgan

He knows his stuff when it comes to developing and branding unique characters. I also think he has connections and with the finances at hand can ensure royalties in case we want a major song. Although I would keep any big bands or artists for Slammiversary or Bound for Glory in my next part I will be doing an updated PPV listing. It will be a total of four to six minimum. With Lockdown, Slammiversary and Bound for Glory the only events of the old TNA being kept. As for TV specials none of them will really have an old event name other than a special Live Destination X show. So, that gives you four well known events on PPV and TV from the old TNA for the older fan and the new. I will also change the ONO events to showcase like event for a much lucrative eight to ten dollars a pop depending on the event. The showcase event will just be smaller shows and will not be about the big names and mainly will covet unused or up and comers. In order to make these shows orderable the roster will have to reflect an undercard that are worthy of headlining showcase events. These shows might even feature TNA trainees or the like from Al Snow’s academy.

Music Director: Tyler Bates, Harry Fraud and Dale Oliver

Corgan easily can get Tyler who’s in Marilyn Manson’s band to help out and he’s really good at what he does in regards to scoring. Also he isn’t a big name so he would come cheap as well as unknown hip hop producer Harry Fraud. I think those guys can work with Dale in aspects of music he’s not familiar with. So you can get heavy metal, grunge, pop and hip hop without sounding generic in the theme department. Also these two have connections to getting young or known artists to maybe lend a hand in making these wrestlers larger than life.

Director Of Talent Relations, Booking and Travel: Jim Ross

As much as I like Bob Ryder I think you can outsource the booking of talent on other shows and helping organize travel to one person. Plus Jim Ross can easily do all three as he steadily will be around the talent to ensure things go smoothly and everyone is taken care of. He also helps us downsize in paying unneeded wages to people who obviously haven’t done a good job or just there cause of Dixie was here at one point.

Producers: Ron and Don Harris, Jason Hervey and James Long

Basically the guys in the guerilla position helping with the building and atmosphere of the show. I believe James Long is Parydyse although he is doing this and graphics makes sense. I think he is good at posters and will do that most of the time and maybe having one other guy good in Photoshop and graphics helping.

Vice President Of Merchandise: Don West

This guy can sell anything and Serg Salinas isn’t a great seller. He got the job after Don and then his protégé left the company. Viacom would offer Don a lucrative spot in the re-haul and he wouldn’t have to appear on camera or say anything. Just teach his disciples and move this grand merchandise of Impact Wrestling.

Senior Writer: Raven

I think he has a lot to offer and is a great mind for the business so I wouldn’t mind him in the writer’s room with me. I’m pretty sure me and him will be the top writers with Billy maybe helping with something in some capacity.

Road Agent/Junior Writer: Tommy Dreamer

Tommy is a Heyman guy and helped out in creative in the old ECW days. I think combining ECW, with the universal interest of Corgan with my outside the box and pushing boundaries ideology will help the show reach a new audience overall.

Road Agent: Shane Douglas

I like the guy and I respect what he’s done for the business. So, having him rubbing shoulders and helping usher in a new wrestling revolution would be something special.

Road Agent: Chris Park

Abyss won’t wrestle forever so to have him interacting and having him help lay the foundations to what happens out there would be nice. Although I won’t have him have too much influence when it comes to helping bring to life his matches and we will use the best judgment on that.

Ring Announcer: SoCal Val

I think she has the experience and charm to do ring introductions as this will move Jeremy Borash to the commentary booth. I do want JB to introduce the Main Event or Big Matches to end the show though doing introductions on or off camera depends on the situation.

Play by Play: Jeremy Borash

I think he has the insight and knowledge to add to the broadcast and gives a sense of history to the product.

Color Commentator: Hulk Hogan

Now despite all his exploits and dirt over the years if Eric Bischoff wanted a role for Hulk I would sit him in commentary and if we are seeing him on camera this is the only way I’d put him. He at times is incoherent but I think he can play of JB and provide something that previous color commentators didn’t and that’s star power. Another name that could’ve went here is easily Chael Sonnen.

Head Trainer: Ace Steel

Steel might not be a trailblazer in training talent but he’s a decent wrestler and generally his students have been decent to star studded. I think if a guy with a drive similar to CM Punk and Colt Cabana trains under him they could be great. He primarily would work with talent on American soil. I would let a former student of his and Al Snow keep up the U.K. side of things.

Co Trainer: Mike Quackenbush

The creator of Chikara has literally wrestled all over the world and has encountered every style out there. He also has experience in the independent and the big stages in this business. Both Steel and Mike are two solid talents on their own. So imagine the kind of help they can deliver to these young hopefuls and raw talent is great experience. Although Mike’s success as far as a “Star” isn’t shown he generally produces some of the most capable talents on the independent scene.

U.K. Trainer: Al Snow

Guys like Adam Cole and Denny Davis who trained Seth Rollins learned from this man. Again usually the decent or middle tier talents have ended up training some top talent. I think he can do a lot overseas and has the right attitude to push talent to the top.

Co U.K. Trainer: Aiden O’Shea

He isn’t all that flashy or the like but he was a student of Ace Steel and has wrestled all over. The experience factor is there and that helps the trainers have a bound with one another. Even though they aren’t together for knowing one another rather that they can get the job done with what they’re given and succeed. Give or take its rare great wrestlers like Sarah Stock or Sara Del Rey are great trainers.

Hopefully you like the re-haul of the business side of Impact Wrestling Organization and are interested enough to keep on reading this column. Expect a longer write up as I will combine the roster, PPV line up and first show together more than likely.