BrandPlan

The better way to manage your marketing strategy.

BrandPlan is a new marketing software (currently in production) designed to help marketing agencies link strategies, tactics, and assets with clients, resulting in better execution of their marketing efforts. The logomark doubles as a BP monogram and a checklist, representing the accomplishment of goals and the completion of tasks. Paired with a simple wordmark – which was customized with subtle alterations for seamless relationships between letters – the complete logo is simple, effective, and versatile.