Many publishers are turning to desktop units over mobile-specific ads. These ads are a relatively simple way to incorporate advertising into responsive sites, and offer the bonus of being far larger than tiny mobile banners, often taking up the full rather than just framing the bottom of the phone screen.

Background: “last week, Apple began to reject apps that were pulling the IDFA identifier, but were not showing any ads”

Appsfire is proposing an alternative solution. Called “OpenIDFA,” the technology allows for the type of tracking use cases that Apple’s ban could prevent, while still protecting end user privacy by offering built-in expiration that prevents the possibility of long-term tracking.

This week we spotted the new system, \”Advertising ID,\” in the wild. We know it\’s being used to track users with newer versions of Android phones. We believe it is running on KitKat, the latest version of Android. Below, we\’ll show you how to locate Advertising ID in your settings and turn it off or on.

The group made “around a million dollars” in placement fees for adding TaiG to Chinese iPhones. While the actual number is currently unknown, my source explained that the rumors were true and that the fee was well within that “order of magnitude.”