Word of mouth advertising is one of the oldest, but most effective forms of advertising. Simply put, it is the means of one person telling another person something about your business. It has always been one of the most powerful tools to have as an advertising medium. Ask yourself, are you more interested in listening to what a commercial has to say or what your best friend has to say? Who is more believable?

As a business, part of your advertising plan should focus on word of mouth advertising. But in the world of today, word of mouth advertising is not just one person telling another of a product, as in one woman telling another woman about a product they love. Rather, there are many online and offline methods for delivering a word of mouth experience. ​

In an ideal world, the tremendous amount of time, money, and energy you spend in building a great business; educating your audience about it; attracting them to your company; and finally turning them into paying customers would be rewarded by a long, profitable relationship between you and the newly-acquired customer(s).But this is not that world, is it? You know that customer relationships are far from ideal.However, did you know…

​I know we talk about the power of Facebook, a lot, so are you really starting to see the power it has for marketing? I'm sure you have. The incredible power of Facebook to impact your business in a positive way simply cannot be overstated. If you have any type of online or brick-and-mortar business, it's simply a necessity to be on Facebook.

If you have been marketing online for a bit, you might already understand the importance of building your list. Your list is a collection of email addresses which represent people that subscribe to your list in return for some type of freebie, report or physical product. Communicate with your list frequently, providing amazing value and great information, and you have a resource that will happily purchase your products and help make your business a success.

I'm sure you have seen some of those massive Facebook groups where everyone seems to be on fire about a topic or niche related to your business! And you are sitting there as an online entrepreneur, blogger or Internet marketer, feeling a twinge of envy about one of your competitors owning such an impressively sized Facebook group. And you can't stop yourself from asking the burning question: "How can I get access to all of those people that are interested in my niche?"

Doing so is actually not as far-fetched as you might think, but it does require a little finesse...

You started your Facebook group because you understood the potential power of this social media powerhouse. You also understand that any social media site requires frequent and regular engagement. So, what do you talk about? What are the types of things you need to mention or ask about to keep your followers engaged, and to know what is on their minds?

If you are running out of ideas for discussion with the members of your Facebook group, try the following 7 awesome ideas-starters in your group!

.Like everything good, the biggest benefits of starting a Facebook group take a little time to show up. It can be a struggle at first if you aren't sure what you are doing, but eventually, interacting with your Facebook group will become easier and super fun! So my favorite benefit, that only gets better over time, is that you will inevitably become more comfortable interacting with the people in your marketplace about your products and passion. Here are 4 other big benefits you will enjoy:

Content is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work.

Here, you’ll learn 3 tips for writing web content that converts.

1. Inform, don’t sellObviously, the goal of your website is to convince the reader to buy your products and services. However, the key to doing this isn’t by aggressively advertising the products. Instead, highlighting the benefits of your business is what truly works. So what does this mean?

Video content will soon reign as king of content by 2019. Experts agree video is no longer not an option as it will become 80% of internet traffic.​Even if you have a local offline business where you may not need to market on Instagram or Twitter, your business belongs on video regardless of where viewers may consume it. Imagine this - more than 3 million small businesses shared video content on Facebook within a one-month timeframe. It’s no longer a matter of “if” but “when” the majority of online marketing will be driven by video.