This is a BLOG from Mark Cochrane of Business Strategies Group in Hong Kong. We've been keeping a close watch on B2B media and business information in Asia since 2000 and look forward to sharing insights with you.

According to TCEB, the MICE industry generated 9.5% of all
tourism earnings in 2012. Of this figure, 33% were generated from conventions, while
corporate meetings and incentive travel each generated 25% and 24% respectively.
The remaining 18% were from international exhibitions and trade shows.

Looking ahead in 2013, TCEB will focus on the Asia and
ASEAN+6 markets. The bureau has identified five concepts for the growth of the
MICE industry: 1) Strategy Business Partner, 2) Creative Leadership, 3)
Solution Provider, 4) Business Connector and 5) MICE Capabilities Developer.

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