It’s 2016 and you need a Digital Strategy. Without one you will not be making the most of the skills that you have, and will be competing with at least one hand tied behind your back. You might not come up against competition who do have a digital strategy in place, but if you do, unless you have a genuinely unique skill, you will probably lose the fight for new business. Human + tech beats human alone.

So what constitutes a digital strategy? Here are 20 starting points:

1. Digital Strategy is not about IT. Digital should not be an add on to your business, it needs to be part of your DNA.

2. Don’t digitise the past. Rethink your processes to take advantage of new technologies.

3. Think: ‘how can I do this 10x faster, cheaper, better.’ Wherever there is friction, seek to remove it.

4. If you were your customer what would you want? Are there digital tools that could deliver this?

5. Update your technology. Everyone must have a great phone, laptop and broadband.

19. Look at the technology everyone else has. What is table stakes and what sets you apart?

20. Think about ‘the digital layer’ that sits atop all real estate. Merging the virtual and physical worlds is a key value enhancer.

The devil is in the detail but the broad principles above are what you need to start thinking about. Because, in reality, this isn’t about having a digital strategy, it is about becoming a digital company. Only then will you be able to take full advantage of those soft, human skills the property world is so famed for.