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“Jim’s passion for solar is tempered by his knowledge – he’s not a radical tree-hugging greenie like so many, he’s pragmatic and absolutely up-front about what solar can and can’t do for you.” – Mary Rodriguez.

“Jim has more marketing ideas in an average day than I have come up with in my life.” – Randy Wright, Color Services Custom Photo Lab.

“Jim Schwarzbach of Jim’s Photo Lab in El Paso contributed the very first idea to the very first McCurry Marketing Idea Exchange and hasn’t stopped creatively thinking since then.” – Issue 145 of McCurry Marketing Idea Exchange.

“Having Jim join our team here at El Paso Title is one of the greatest things to happen to this company in its 80 year history. We are excited beyond all belief to have him with us.” – Suzanne Phillips, President, El Paso Title Co.

“Jim Schwarzbach [is the] king of the Photoshop action.” PhotoImageNews.com.

“Jim’s Photo Lab is one of the first retail labs in the country to handle more digital than film-based photo finishing.” – ImagingInfo.com.

“I was there myself and was dumbfounded at the great concepts Jim Schwarzbach freely shared with the rest of us.” – Recap of the 2002 DIMA marketing roundtable session.

“The guy is an absolute idea factory – how does he do it?” – DIMA speaker evaluation form, 2003.

“Attending any session Jim gives is a treat, but today’s might have been the best ever.” – PMA speaker evaluation form, 2004.

“Next year, please don’t schedule Jim Schwarzbach so early. I need more than just one cup of coffee to keep up with all the great ideas he throws out.” – PMA speaker evaluation form, 2005.

“I attended this session because I saw that Jim Schwarzbach was speaking. I felt a little cheated because I had to listen to four others in front of him, but in his short time at the podium I picked up more than from the other four combined.” – DIMA speaker evaluation form, 2007.

“We have received nothing but outstanding service from Jim. Thanks to him, we had our best ever greeting card sales last year.” – IPI forum posting regarding the 2006 Proven Direct Folded Greeting Cards.

“I would like to express my gratitude to Jim Schwarzbach, the great Photoshop Guru and friend from El Paso.” – PanosFX.com, a website for Photoshop actions.

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Who is Jim?

Jim is a native born El Pasoan who attended Mesita Elementary School, El Paso High School, and UTEP.

Jim worked at PS Photos and Art’s Photographic from 1975 to 1993. Jim owned Jim’s Photo Lab from its opening in 1993 until he sold it in 2006. Jim worked at Proven Pictures/Proven Direct, a national wholesaler to photo labs, from 2006 to 2009. In 2009 Jim joined El Paso Title Company, a real estate title company founded by his grandfather in 1930.

In 2014 Jim took a position with SolarCity (now Tesla) to teach the world about solar. When SolarCity announced they were disbanding the El Paso team, Jim joined El Paso’s oldest solar company, Solar Smart Living, as the director of sales.