The Most Popular U.S. Brands in China

5/23/2013 7:26PM

From coffee to personal products, some of the top U.S. brands are China market leaders in their segments. MarketWatch's Jim Jelter discusses the most popular U.S. brands in China. (Photo: Getty Images)

This transcript has been automatically generated and may not be 100% accurate.

I ... the ... there are some encouraging news for people worried about our huge trade imbalance with China ... United States may explore new products that the booming Chinese middle-class once to buy ... by Amgen Jelter MarketWatch ... the Korean War a report from worst in you knowing about two-thirds of the world's middle class or roughly one billion people ... will be found in the Asia Pacific region but the year twenty thirty ... most of them in China ... China's middle class is already estimated in a hundred and fifty million people ... that represents a two hundred and fifteen billion dollar market for American exporters ... today so which brands are in the best positioned to issue one tsp twenty four seven Wall St to collect ... China is not exactly an open market ... but in those sectors that are still open to international competition ... these are the top U S brands being sold ... not surprisingly ... the big names her home is well ... number one on the list ... general Motors spent nearly fifteen percent general Motors has the biggest market share any car maker in China ... much of GM success there has to do with its many joint ventures with domestic auto industry ... including a fifty fifty venture with Shanghai automotive ... according to General Motors together with its partners and sold two point eight ... million cars there that last year ... and has more than they sold in the United States numbered to Apple ... Apple practically owns the Chinese tablet market finishing last year with an enviable eighty three percent market share ... Apple products are highly sought after ... the company is also benefiting from the fact that several of its biggest suppliers ... including Foxconn are Chinese ... number three on the West Bank in ... that twelve percent they have the biggest slice of China's sportswear market ... sales there last year jumped twenty three percent ... to two point five billion dollars ... adding nine hundred million dollars to ninety spawned one ... number for a bit of a surprise initiative to drinkers Starbucks ... Starbucks is already the world's biggest coffee retailer ... in law coffee might not be the beverage of choice for most people in China ... among those who do more to eighty one percent of the time they're buying it ... from Starbucks and finally number five ... Microsoft window switches Corning's in that market share details for a whopping ninety one percent of the desktop operating systems sold enjoy ... Microsoft has its work cut out for ... the Chinese government's been working on building its own operating system using software from another vendor ... in a major push to offer a homegrown alternative ... that operating system was released in April ... so Micra soft could be facing a formidable competitor in China ... in the software sector ...