Magento 2 Sales Countdown Extension

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Sales Countdown is the extension that allows you to create urgency and scarcity in running promotional campaigns. Urgency and scarcity are both powerful psychological factor that encourage shoppers to act fast and avoid missing out. You can use Sales Countdown to run scheduled sales campaigns such as flash sales, seasonal sales, daily deals, instant discounts, early bird deals etc. Sales Countdown features:

Sales Countdown Features

Set Up Sales Between Two Specific Dates and Time

Sale Countdown allows you to pick a time. This is really heplful for running flash sales like happy hours, deals of the day (Wow Wednesdays, Tipsy Thursdays), prime time specials, lunch hour deals and more.

Run a Countdown Timer to rush Shoppers

Most shoppers wait until the last few hours to make their purchase. In fact a typical sales graph shows that 90% of sales happen on the last day. It’s when the fear of missing out is at its peak. Your job is to make this insight into buyer psyche. Setting up countdown timers on the product page to remind shoppers about the deadline, you’ll be surprised by the power of a subtle reminder.

Set up a counter bar to show the real-time stock status

Don’t tell your visitors the number of items left in stock, show them. A counter bar shows the real time stock status and gives people a convicing reason to hurry up. It’s persuasive and moves as more and more people buy. Similar to Amazon’s counter bar on daily deals that says ‘x% of deal claimed’, it gives you the power to use scarcity!

Create conditions to customize campaignn

Condition builder allows you to create your conditions to customize campaigns. It makes the experience of using Sales Countdown hassle-free. No need to visit individual product pages to set up campaigns. Choose from 4 convenient rules to customize your campaigns. Set up campaigns: On certain hand-picked products, or all products in a specified product category, or chosen product type or only on products under or above a certain price point.

Maximize conversions through Smart Events

Increase discounts when the campaign expiry time is close. Or increase the prices of products when remaining stock is little. Or increase total units when few items are left in stock. You can even use Events to offer Early Bird Discounts (limit discounts to the first buyers).

Frontend Deal Pages

List all your deals on a single page so that shoppers can discover and browse them easily. They’ll no longer have to search for good deals and offers in your store. You can choose from a well-presented grid and list format to display your deals. List all your Christmas sale or Black Friday offers on one page during the promotion season. Also, show countdown timers and scarcity bar on this special curated page.

Why we build Sales Countdown extension

Most store owners run campaigns. However, they doesn’t work without awareness and a specific expiration.

We did some research to see what top store owner do to clock high conversion rates.

And we discovered they had the key to sales which is shopper psychology.

Here is what Top store owners do to increase conversions:

Run Time-bound flash sales

Introduce Limited-edition products

Announce Exclusive deals of the day and weekend offers

Build hype around new launches

Create awareness around festive campaigns through visual elements on the store

Put up a faster shipment deadline.

These well-planned campaigns help them set high sales records.

Moreover, store owners told us they wanted us to build an extension that could help them run periodical campaigns. They found it a mundane task to go back to the admin panel to re-start campaigns.These demands solidified the core features of Sales Countdown extension.

Use cases of Sales Countdown

Here’s some cases of using Sales Countdown

Set up Flash sales scheduled to start on a set date/time

Run Exclusive Happy Hour Deals that only last for a few hours

Set up Store Anniversary/Birthday Specials that last for a day and end at 11:59 pm

Run Exclusive Festive deals that last till the stock lasts and end once the inventory goal is met

Show the amount of stock through a counter bar to sell limited stock product

Run periodical Flash sale on all or some specific products/types of product.

Spotlight special campaigns such as Christmas/ Black Friday/Mother’s Day etc. through sticky headers/footers

Personalize your campaigns and only show them to logged in members

Set up a countdown timer to rush shoppers to buy before deadline expires