After launching its annual back to school promotions last month, Apple has now shared a new ad showcasing how college students use the Mac outside of the classroom. The new ad is a continuation of Apple’s “Behind the Mac” ad … Continue reading →

Microsoft is starting a new ad campaign comparing Apple’s MacBook Air line to the Microsoft Surface laptops. The conceit of the ad centres on a person named “Mac” Book. more… The post In new Microsoft ad, ‘Mac’ Book tells you … Continue reading →

Apple today is launching an expansive new ad campaign that will run on television during the 2018 FIFA World Cup, as well as online. The company is calling the new campaign “Behind the Mac” and it highlights 12 real stories … Continue reading →

Apple today seeded the fourth beta version of iOS 5 to developers, continuing development on the following-era cellular running machine for the iPad, iPhone, and iPod contact set for public free up in the fall alongside iCloud. the brand new … Continue reading →

Incoming Verizon CEO Lowell McAdam, conversing on CNBC these days, stated that income increase prior to now quarter had been impacted for the reason that next iPhone hasn’t been released yet. We had assumed that we might see an iPhone … Continue reading →

harmony Securities analyst Ming-Chi Kuo, who has up to now provided some correct claims basically regarding Apple’s computer traces, now reviews to AppleInsider that Apple may be planning to introduce a white iPod touch later this year. The imminent fifth-generation … Continue reading →

The Register reviews on one of the crucial new security improvements in OS X Lion, with researchers calling the adjustments a “major overhaul” that goes far past the minor safety tweaks Apple made going from Mac OS X Leopard to … Continue reading →

Mac OS X 10.7 Lion went on sale on Wednesday, and already Apple is saying this liberate is selling “quicker than any other OS unencumber in Apple’s historical past.” it is usually the primary time Apple’s executed a major pc … Continue reading →

just like the MacBook Air the day past, iFixit has also conducted a teardown of the new Mac mini. while the internals are similar to the previous generation, the teardown does expose that customers might be able to install a … Continue reading →

One prominent security researcher has discovered a vulnerability within the batteries of Apple’s MacBook line of moveable computer systems that could permit hackers to smash the batteries or install malware on them that might corrupt a Mac. extra: endured here

Apple can have an in depth voice reputation carrier in a future version of iOS called ‘Assistant’, according to a file on 9to5Mac. It has been rumored that Apple used to be planning to include voice-related options from its acquisition … Continue reading →

iOS 5 Beta four is the first device replace to be downloadable the use of Apple’s new over-the-air updating machine. As referred to by using @iam_lost, “iOS 5 beta 4 over-the-air replace is a mere 133 MB, in comparison with … Continue reading →

InsanelyGreatMac posts the above video displaying the new iOS 5 Beta four over the air (OTA) updating in action. As we noted the OTA update also saves bandwidth because it simplest sends adjustments reasonably than the entire OS image. • … Continue reading →

ultimate month, T-cellular united states of america printed that it had over 1,000,000 iPhones operating on its community, regardless of now not being officially sanctioned with the aid of Apple and the handsets now not having the ability to benefit … Continue reading →