Ensuring that your customers have a positive experience when they interact with your business is critical to building stronger loyalty and engagement. But this doesn’t start and end with the tools that enable the interactions. Customers are demanding more out of companies, and the way and frequency they chose to engage is now on their terms. To address their needs, you need instant access to a wealth of knowledge, historical data, an open communication platform and channels that allow for deeper, more meaningful interactions. The industry isn’t speaking in terms of Contact Center solutions any longer, it’s now about offering a real Customer Engagement platform, and IAUG and Avaya can give you the education, training and resources you need to make this happen.