eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.

Asia-Pacific will represent the largest share of retail and retail ecommerce sales worldwide, largely driven by consumer spending in China. This year, total retail sales in the region will hit $9.254 trillion, of which ecommerce will represent 14.7%.

In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen, Rahul Chadha and Shelleen Shum discuss how people in China, Japan, India and SouthKorea spend their time with both traditional and digital media.