For some marketers, Tumblr is an unknown territory. For one, Tumblr is hard to define and therefore to position your brand and make it stand out somehow. It’s a little bit like Pinterest with many boards, like a reblogging tool and also like very visual like Instagram. Sometimes it’s also just a place where humor flourishes.

Despite how you might view Tumblr, it remains popular and some brands are simply nailing it. We put together accounts that are making a difference, and using Tumblr banners in innovative ways. If you’re new to Tumblr, these examples from brands can easily inspire your next designs.

Lexus has a great tagline, “Make a statement without saying a word”, which beautifully describes their tumblr. It’s a sleek, visually stunning page that goes with their brand values and uses Tumblr banners in innovative ways.

Apple also has a sleek design for their Tumblr account. Their page is a great example of how to promote your products while keeping things entertaining. They too use GIFs and animated designs to embellish their page.

Ben and Jerry’s use many videos with their products. Video is growing in popularity so banners that encourage interaction generally perform well.

What do these brands have in common?

If you’ve taken a closer look at these top brands on Tumblr, you will notice that many of them use animations, videos and GIFs. The format you use consistently will be associated with your brand and it’s also really important to stay on top of trendy formats. Notice that the backgrounds are never distracting (unless you’re Sharpie), and often products are showcased and play on the brand’s strengths.

Tumblr can seem overwhelming at first but as you can see, there’s so many different ways of designing and curating Tumblr banners. With the right visuals you can inspire people to share, create and interact with your brand and amongst each other.

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Sandra Iakovleva

Sandra is a former student at the University of Arts London with a distinctive passion for art and design. Currently a writer and editor at Crello covering all the latest topics on design and social media marketing.