Overview

Top Tree was started after their brother, Brandon Lepow, passed away from cancer and they became motivated to destigmatize marijuana use.[6] Previously, Schmerin worked in the music industry while Lepow worked in dentistry.[12] Using their connection and experience, they developed a strategy to push cannabis through social media and created a successful model to do so.[6]

Strategy

From their initial successful strategy, Top Tree creates a personalized branding blueprint for companies.[7] Some of their most notable clients include Atlantic Records, Advanced Nutrients, Hemper Co., Ignite Cannabis, and Eaze Marijuana Delivery. In addition, Top Tree runs several wide reaching Instagram accounts including @toptree (634k followers as of February 2019), @weed (761k followers as of February 2019), and the official High Times Instagram account that boasts over 2.4 million followers as of February 2019. Top Tree has a social media reach of over 10 million followers.[8]

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