Critical copy

Critical copy

One of the fulfilling aspects of life as a commercial copywriter is that we get to immerse ourselves in topics we previously have little knowledge of. When taking the brief to write and project manage Ensure You’s new website, our research took us into one of those areas far too many of us put off as an ‘I’ll get round to it one day’ kind of thing.

Life insurance, income protection and critical illness cover are nice to haves rather than essentials, or are they?

When it comes to protecting the lifestyle you’ve worked so hard to achieve, Phil Howells and his team draw attention to some of the pitfalls of taking out new policies and how easy it is to get it wrong, as well as how important it is to get it right.

With a tone of voice which reflects Ensure You’s straightforward, honest advice, it was a two-way process for Good With Words as no sooner had we provided the copy for www.ensureyou.co.uk we’d taken out cover to suit our very individual needs.