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5 Tips for Getting a Great Logo Designed

15 Jan 2016

So you're getting a logo designed for your business,
and you're not sure what directions to give to the designers.
Here are some tips.

1. Simplicity is important

It's easy to get into the trap of wanting to express too many ideas in the logo.
Avoid this.
Having too many elements will only make your logo less recognizable.
Instead, focus on one thing you want to express
and make sure it is memorable.

2. Ensure versatility

Think about the mediums on which you will use the logo.
A 3D logo might look good on first sight,
but could end up looking awful and hard to recognize on a business card.
You might need to present the logo in very small size.
Do the details go missing when you scale it down?

You might need to use the logo in black and white.
Does the logo lose its appeal when the colors are missing?
Always think about what mediums your logo will be used on.
Make sure it is flexible enough to be used in a variety of places.

3. Make it timeless

There are new trends in logo design every year.
But if you blindly follow this year's trend, what happens two years down the line?
Do you really want your logo to be tied to a trend that went away?
Or will you change the logo with every passing fad?

A logo should be timeless.
It shouldn't look out of place a few years from now.
Or even decades from now.

4. Think about your audience

Put yourself in the shoes of your audience when you’re looking at the logo.
Does it carry the message you want to convey to your typical audience?
More than anyone else, the logo should appeal to the people
whom you want to attract to your business.

5. Match your brand's identity

The logo should be something your customers can easily associate with your brand.
For instance, if you already have a website where you’ll use the logo,
you must make sure the logo’s colors and fonts work well with the existing theme.

By keeping these things in mind,
you can get a great logo for your brand.
With a community of handpicked professional designers,
we are trying to simplify the process of getting a logo designed.
Take a look at our portfolio and the pricing packages
to see if CrowdStudio can help you get a logo designed.