The Militant Baker Takes 'Today' By Storm

We already mentioned that Jes has lashed back at Abercombie & Fitch CEO Mike Jefferies with her photo series, "Attractive & Fat," but her campaign has blown up, sending her all the way to New York and NBC's Today.

"I wanted to not replicate but kind of show what it would look like to have a plus-size model in that scenario," [Baker] told TODAY's Savannah Guthrie on Wednesday. "I think that fashion is incredibly political when you're fat. And to take the sensuality that's found in Abercrombie ads and apply that to a fat person as well is just taking it one step further."

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"I would love to see so many images like the ones that we put out, that people are no longer outraged by it, that people are not shocked, that people don't take a second look," she said. "Then and only then will you start to see extra-large shirts everywhere, and by then, people probably won't care."