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Connected Computing Devices

Total Notebook PC Operating System Shipment and Revenue Forecast 2015-2023

Report Summary:

The global Notebook PC market is in the midst of recovery as users move away from desktops and enterprises refresh their devices from Windows 7 to Windows 10. The good times, however, may not last forever, as we expect the big commercial refresh to subside in late 2020 or early 2021. As the Intel processor chip shortage has shown, supply chain flexibility is crucial to meeting demand and maintaining OEM profitability in this hyper-competitive market. As the demand for Windows devices subsides in a year or two, vendors that are not prepared to adapt their portfolio to alternative segments will undoubtedly lose the market share to more nimble vendors focused on niche segments.

Aside from the commercial market, there are many other segments where Notebook PC vendors can shift their focus. Gaming, education, mass market/mid-range, SMB, remote-workers, and new international markets (specifically for Chrome) are just a few possibilities for new opportunities. The post-refresh market will shrink and so vendors must prepare for new avenues for competitive advantage in this huge portion of the market to maintain profitability.