BobCar – Samsung Mobile Showrooms

Electronics company Samsung wanted to increase brand awareness and reinforce relationships with their digital camera offerings. We created six customized BobCars that served as mobile, interactive showrooms. Our Brand Ambassadors were trained as experts with the Samsung digital cameras, giving people a chance to see live demonstrations and ask technical questions about the products.

Through audience interaction, product sampling, and commercials streaming on a Samsung TV within the BobCar showroom, we made 1.5M impressions and increased consumer brand awareness by 200%.