Cherub – <3(Heart) — Watch

Cherub’s new single, “<3” (pronounced “heart”), embraces the anger and animosity of heartbreak. The video is shot in reverse, so it is a very different yet very cool video.

“We shot at this crazy place in the desert called Kid City, which is an abandoned children’s summer camp outside of L.A.,” Kelley said. “Since the whole video was in reverse, we sang the lyrics backwards all day. It was pretty weird.”