Sharethis Passes Google in Reach by hitting 181 million

In today’s digital world, we are constantly sharing content from the web with one another. Whether it’s tweeting links, sharing a video on a friend’s Facebook page, or simply texting article link to a friend, ShareThis has made it easier than ever before to be able to do just that.

Tim Schigel, Founder and Chairman of ShareThis, developed a widget that put the social in social media. This all-in-one widget lets people share any content on the web with friends. “ShareThis enables sharing services to 120 things; things meaning email, Facebook, Twitter, Pinterest, 120 different channels.”

Publishers go to one spot, ShareThis, where they get all those things and they get free analytics to show you how people are sharing content on your site. “So whenever you go to a website and see either ShareThis, our logo, or you see all those little buttons to different channels, that’s us. According to ComScore in January and February of 2012, they surpassed Google in terms of reach. Impressive for a search aggregator! He jokes about looking forward to surpassing them in revenue, which hasn’t happened yet.

With so much information on the web today, it can be hard understand it all and filter through it all. Schigel explains how people were not satisfied with search anymore. “They can’t trust the results, they’re not always relevant. How do you find relevant content? From the things people share.” Schigel realized that there was no one tracking this to better understand what’s being shared.