This Smartphone App Facilitates Informed Blood Donation

The New Zealand Blood Service has launched an innovative new smartphone app, designed for both the iOS and Android platforms, that is designed to make it easier than ever for New Zealanders to donate blood.

Devised to mark World Blood Donor Day on June 14, this blood donation app makes it easier for people to book blood donation appointments and access maps of blood drives across the country. It also facilitates easy social media campaigning that can help individuals do their part in raising the profile of blood donation activities. In doing so, the app ensures that blood donors' value is recognized.

Ultimately, the New Zealand Blood Service's app promotes a service that saves thousands of lives every year, but whose effectiveness and organization could still be optimized.