Do you run an ad-blocker? Do you consciously scroll past advertisement on social?

Consumer-behavior has changed with our advertisement culture and technology. Audiences have become heavily polarized. It’s no longer between benign indifference and brand-loyalty. It’s between love and hate.

Social has bred a generation of binary-thinking.

And the only way to survive in the future is to become customer centric.

Is this a good logo?
Maybe you can pinpoint all the stupid decisions that were made in the design. Yeah, we all have those visceral reactions sometimes when something offends our delicate sensibilities.
And I’m here to tell you that it doesn’t matter.

You are a small or medium business with a great product.
If you sell to people you have a brand, if you know it or not, like it or not.
And while the visual expression of your brand is important, and even one of the main points of contact for your customers, it’s just the tip of the iceberg.