SANTA FE, NM--(Marketwired - September 19, 2016) - CrowdReviews.com, a platform for online software reviews, has announced tips to assist buyers in selecting effective marketing solutions. CrowdReviews.com urges those searching for a marketing automation solution to perform in-depth research on the solutions available in order to determine which solution will work best to meet their marketing needs and objectives. While the tips do not produce guaranteed results, the tips can help reduce the risk businesses have in potentially selecting a marketing automation solution that will not meet their identified objectives.

CrowdReviews.com recommends that buyers consider marketing automation solutions which have ample reviews written about them with an in-depth look at the pros and cons of the software. As more companies offer their own marketing automation solution to the industry it will become increasingly important to perform research prior to making a selection. It will also become important for buyers to inspect reviews to determine whether or not the review was left by a customer or by a biased party with the intent of spreading misinformation. Buyers should consult multiple reviews prior to making a purchasing decision. CrowdReviews.com provides reviews on vendor profiles as a means of allowing buyers to determine the merit which the reviews have over the quality of the software.

It is also recommended for buyers to better identify their needs and objectives with marketing automation software and to use feature lists as a guide towards determining whether the software meets all of those objectives. Not every marketing automation suite will have the same tools and features. It is important to understand which features are most important to your company and to determine whether those being considered place emphasis on those features or not. If possible, utilizing a trial or test version of the software can be beneficial towards determining whether the software will meet the identified needs.