The Week in a Tweet: Greggs Christmas Gift Range, Baileys Treat Bar, and the Real John Lewis

In this week’s roundup of industry news, we’re talking Greggs, who have just launched their very own Christmas gift range, the return of the Baileys Treat Bar pop up, the late release of Co-op’s Christmas ad and ‘not John Lewis’ taking centre stage!

In true festive spirit, Greggs have jumped on the festive gift bandwagon by bringing out their very own gift range and gift wrapping service. Whether it’s a sausage roll phone case, donut socks or a ‘deck the halls with sausage rolls’ Christmas jumper; Greggs have exactly what you don’t need this Christmas. Maybe one for your office Secret Santa this year? (Source: Campaign Live)

Baileys are bringing back their popular Treat Bar this Christmas. With a pop up in Covent Garden, you can personalise your own cocktails and relax in the Alpine-themed ‘snug area’ when you’re in need of a break from festive shopping. The pop up runs from the 7th-22nd December. (Source: Campaign Live)

Late to the Christmas ad party is Co-op’s lighthearted addition which focuses on the importance of community at Christmas. The rationale behind the ad, as described by customer director Ali Jones is that ‘Christmas is the best time of year to be close to your family and friends’. (Source: The Grocer)

A lecturer in the US who bagged the Twitter handle @JohnLewis has been in the limelight recently as it was discovered he receives over 50,000 tweets a year, meant for the retail giant. The mistaken identity has led to the real John Lewis starring in his very own Christmas ad, funded by Twitter. It features John Lewis sat at his desk ironically replying to tweets directed at the department store. (Source: The Guardian)