DALLAS, TX -- (Marketwire) -- 04/24/12 -- GE Energy (NYSE: GE) is launching a power electronics industry first with the availability of a new eighth brick Barracuda series 300W fully regulated digital bus converter. Developed through collaboration with leading technology sector original equipment manufacturers (OEMs), the new DC-DC isolated power modules are the result of a 14-month, $1.1 million technology investment by GE in advanced DC power converter technology and associated software-based digital control. The new Barracuda series of fully regulated digital bus converters help power innovation in OEM new product designs, while reducing risks, accelerating time to market and lowering costs. The Barracuda series is a drop-in replacement for unregulated and semi-regulated bus converters challenged by recent industry-wide intellectual property issues. The standards-based DOSA footprints and analog/digital compatibility with existing circuit board designs shrinks the size, lowers the cost and improves the performance of DC-DC converter modules.

"The Barracuda series gives global OEMs the confidence to leverage the energy efficiency benefits of digital power control, with cost-effective, multi-sourcing options for supply chain efficiency," said Jeff Schnitzer, president of GE Energy's Power Electronics business. "The new software-based digital control technology developed for the Barracuda series will be utilized as part of future GE Energy power electronics solutions to dynamically optimize end-to-end energy efficiency from building to box to board."

Available within 90 days worldwide, EBDW and EBVW Barracuda eighth brick module pricing starts at $41 per unit for OEM quantities. For more information please visit www.ge.com/powerelectronics, contact us or call 888-546-3243 or +1 972 244 WATT.

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GE Energy works connecting people and ideas everywhere to create advanced technologies for powering a cleaner, more productive world. With more than 100,000 employees in over 100 countries, our diverse portfolio of product and service solutions and deep industry expertise help our customers solve their challenges locally. We serve the energy sector with technologies in such areas as natural gas, oil, coal and nuclear energy; wind, solar, biogas and water processing; energy management; and grid modernization. We also offer integrated solutions to serve energy- and water-intensive industries such as mining, metals, marine, petrochemical, food & beverage and unconventional fuels.