Why you need design DESIGN RESULTS FROM human decisions. You can design with intention, which means you have a chance of doing it well, or you can let it happen, which means you’ll probably bungle the job. Design happens whether you’re aware you’re doing it or…

The meaning of the term “graphic design” varies, based on who you ask. Graphic design is generally referred to as the art of integrating text, colours, fonts, and illustrations into different products. In some years back a graphic design company normally dealt with signage and…

Excessive color use When creatives start-out they seldom have knowledge of color balance and the best way to apply complimentary flat or minimal color usage. This ends up in a mash-up of color vomit, a filler to make the design “pop”. Sure it might make…

6 Reasons Why Photography Matters 1. Our photographs tell us what is important to us When you ask people what possessions they would rescue from their burning house, one of the most frequent answers is the photograph album or a computer with their digital…

What and Why Social Media? Let’s go back to the drawing board. What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers. Now look at social media marketing. Social Media Today argue that the purpose of social…