At the FESPA 2014 in Munich, Junkers & Müllers GmbH was presenting a series of newly-developed textile substrates for digital printing. The focus here was on 2 developments with special properties: Mediatex® JM AIR EFFECT and Mediatex® WallCover Effect.With their high-quality special coating, these textiles are suitable for a wide range of applications. Whether for advertising in the beauty, jewellery or fashion sector or as high-quality textile wallpapers for an elegant and exclusive look. They are used in shop interiors and property design, in the hotel and catering industries, as well as in the private sector.Mediatex® JM AIR EFFECT can be used, for example, as a banner for decorating, in shop interiors and at trade fairs. This textile is ideally suited for presentation systems such as L-banners or roll-up systems. At the same time, this product can also be permanently and almost seamlessly applied to walls with the help of a special adhesive.Mediatex® WallCover Effect, in contrast, is already self-adhesive and thus enables simple, fast and clean application to walls and dividers with a variety of surface properties.Both textiles are characterised by particularly vivid printing results and can be printed with eco-solvent, solvent, HP, latex and UV inks.A range of customers from the advertising, trade fair and shop interior sectors are already excited by these products and have recently presented them at the EUROSHOP which took place in Düsseldorf.Like all of the textiles for the digital print sector produced by Junkers & Müllers, these materials are also PVC-free and certified in accordance with the Oeko-Tex® Standard 100.