Ready to Make Service Great?

Customer experience should be positive, and for many customers, that means fun. Especially this time of year when families travel with their kids.

Each spring I train chamber members across the Midwest on how to deliver great service. For the past 10 years I have trained high school, college and a few older employees on how to deliver great service for the parks program at Aberdeen, SD. In a single word, the experience they create should be fun.

What makes that happen? From start, to finish, all along the yellow brick road, there are moments of experiences that make the visit fun. From the correct information on social media, to the first smiles in the visitor center, to the positive energy of staff giving their 30th train trip of the day, each contact with each visitor creates the experience that in turn creates the positive word of mouth that park programs depend on each year.

A big part of that is creating service fun for kids. Not just adults. It's a different approach, a "get down to their level" connection that produces life long customers whose memories include fun they want to share with their own kids someday.

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Author

Dee Dee has helped create and coach "customer care" programs and cultures for healthcare, government, travel, financial services, plumbing, retail, publishing, automotive and entire communities. She has been published nationally on customer service, and has created her own research and experience-based training materials to make her training real and incredibly effective.