Today, pu-erh continues to be regarded as a highly prized commodity. Even in modern society, a well preserved pu-erh still maintains its value and remains a household treat.

In western society, the popularity of pu-erh tea is only just now being introduced to the mainstream population of tea drinkers, propagated by new hype generated by mass-media about its many salubrious effects. It is only a matter of time before the beauty and benefits of pu-erh tea become commonplace household knowledge.