Is the world ready for Online Video Ads? eMarketer thinks online video ads are ready for the world, at least (available for a limited time).

A study last year (abstract) indicates that 80% of searches are informational, 10% are navigational and 10% are transactional (with 74% accuracy). Now you have the numbers to back up your suspicions! (via)

It’s funny, but I was watching a series of YouTube videos at work the other day and I didn’t even notice the ads at the bottom until a co-worker who didn’t know they put videos on some YouTube ads pointed it out. She was disgusted, and I was oblivious. I’d say the world is ready for them.

http://www.goodnightmoonfuton.com Futon-Matt

I think the world is ready, but we’re all getting desensitized to them. Who knows how they’ll get you attention next.