But the data is clear. Only 14% of kids still have access to sweetened sodas like Coca-Cola at school. About 35% have access to what the group calls "high fat" milk, i.e. regular milk with 4% milk fat. Some of it with chocolate.

A corporation's brand name does not define its entire product line. Here is the landing page for the company's ad on the FamilyDoctor site. It does not just push empty calories, as critics seem to believe. Sponsors don't usually defy the people they are trying to sell to.

One of the co-authors of the Bridging the Gap study admitted that the study does not paint a bleak picture, it paints a mixed picture. The percentage of kids seeing only healthy choices is up to 16% from 10% a year ago. Good news, a 60% gain, unless you're not happy until 100% are seeing only the choices you want them to see.

A statement from the American Beverage Association notes there has been an 88% reduction in calories shipped to schools since 2004, and this is not inconsistent with what the Bridging the Gap research finds. The ABA simply uses a different baseline (six years instead of one) and spins the data their way.

The glass, in other words, is half-full, although you can also see that as half-empty if you insist on being that way.