How to (Use Tailwind to) Grow Your Pinterest

January 3, 2017

I recently launched a Periscope series where I answer your burning social media questions on Periscope. If you know anything about me, you probably know that Pinterest is my jam, so it’s fitting that I got several questions from viewers asking me how to get started on Pinterest and what to pin.

The first thing I recommend doing is setting up a Pinterest business profile. If you currently have a regular Pinterest account, you can convert it to a business profile by visiting business.pinterest.com. Operating as a business account will give you more detailed analytics, added functionality, and allow you to promote your business content while still being in compliance with Pinterest terms-of-service.

The second thing I recommend for getting started is using a scheduling application. I personally love Tailwind. It is very intuitive and helps you save time and maximize your reach on Pinterest.

The main thing you need to keep in mind when building your Pinterest boards and pinning content is that people are on Pinterest with a specific intention. As you build your profile think about what people will be searching in order to see your content. You want to use keywords that target exactly what your content is about. People do not want to have to sift through irrelevant content in order to find what they are looking for.

Now that you are aware of the tools and intent to build your Pinterest profile you are ready to roll.

Watch my full tutorial for detailed instructions on how to use Tailwind and share content: