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Monday, 22 July 2013

TODAY’S Select GOES FROM LAUNCH TO AWARDS LIST IN 5 MONTHS FLAT!

It’s been a meteoric rise for Today’s Select, the premium
Today’s brand. A hugely successful launch last year has been followed by a red
carpet invitation to this year’s prestigious Grocer awards ceremony in Park
Lane, London. Here’s how it happened...

November 2012 launch
day

Today’sSelect was launched to give you
customers all the flavour and enjoyment of big brands at reduced prices. The
first products in the range were biscuits to rival the big favourites including
digestives, jaffa cakes and chocolate chip cookies. Today’s Select
store cupboard items were also launched including tinned tomatoes and sunflower
oil.

February 2013 quality
wins

Select quickly
wowed the shoppers and we speedily answered the call from retailers for more products.
In February we launched Select fruit juices and carbonated
drinks plus tinned kidney beans and sweetcorn and a delicious range of ready
meals including chicken curry, chilli con carne, meatballs in tomato sauce and
Irish stew. Customers loved the flavours!