Monday, 2 February 2015

With the murder of journalist Kenji Goto, ISIS again demonstrated their carefully packaged and branded approach to terrorism, from logo to costumes, from the attention-grabbing trailing of their murders to their ‘please share’ death videos, they present perhaps the most compelling integration of marketing and political violence since the Nazis. They are the perfect terrorists from Central Casting.

Like ISIS, Assad also has a marketing strategy. Unlike ISIS, his strategy is not to flaunt his brutality, at least when dealing with the wider world beyond Syria. From before ISIS appeared, from the very start of peaceful protests against his dictatorship in 2011, he has claimed that all of his opponents are terrorists and has sought to portray himself as the opposite: a civilised leader in a Western businessman’s suit and tie. The contrast between his costume and those of ISIS is perfect… almost too perfect.

… he was disconcertingly good at presenting himself as a reasonable, rational actor. His critique of America’s Middle East policy, for example, is one shared by many lefties in the West: The U.S. role, he told me, should be “to help peace in the region, to fight terrorism, to promote secularism, to support this area economically” and “not to launch wars. Launching war doesn’t make you a great power.”

But behind the cheery aphorisms and the barely-there mustache is a man so unyielding and deeply deceptive — or delusional — that it’s impossible to imagine him ever negotiating an equitable end to Syria’s civil war.
…

Either Syria’s president is an extremely competent fabulist — in which case he’s merely a sociopath — or he actually believes his lies, in which case he’s something much more dangerous (like a delusional psychopath).

Read the rest, or listen to Jonathan Tepperman describe his experience in the video below.

An end to Syria’s war requires an end to Assad, and an end to ISIS requires the same. Obama’s current ISIS-only strategy in Syria fails on both counts. The least the US-led coalition against ISIS should do is to make protection of civilians the priority: stop air attacks by Assad, the enabler of ISIS, and give the parts of Syria outside of Assad and ISIS control some chance of peace and stability.