Mobile Barcode Scanning Up 40% Over Last Year at this Time

Mobile

October, 2013 -- According to the latest quarterly report from ScanLife, the global mobile barcode solutions provider processed nearly 24 million scans during the third quarter of 2013 alone -- an approximate 40% increase in activity compared to last year at this time.

Source: ScanLife, Q3 2013

MOBILE BARCODE USERS

77% of scanners in Q3 were new scanners, while 23% were return scanners.

Users of QR Codes, mobile URLs and NFCs scanned over 3.2 times per month on average, a 20+% increase from a year ago.

Video remains the most popular value delivered to a user from these activation campaigns, followed by product information and app downloads.

KEY INDUSTRIES

The top industries in terms of scanning activity: food and beverage, electronic, retail, media and wireless

About: ScanLife analyzed data from the ScanLife Reporting Platform, which represents a broad look at the entire market for this report. It represents traffic from both 2D (QR) Codes and UPC barcodes. The 2D barcodes may have been generated on the ScanLife Platform, or from 3rd party generators. The 2D barcode scanning traffic may come from either the ScanLife app or 3rd party apps.