From the start, Brown trips over her own analogy when she writes, "Dani Tobey figures she did a good thing by cashing in her 401(k) last year to invest in something that, well, wouldn't go down the toilet." Brown is speaking of Tobey's investment in a large inventory of modern cloth diapers; the analogy doesn't quite make it - disposable diapers don't flush down the toilet - that waste ends up in our landfills.

When Tobey says her new cloth diaper business is "…kind of recession proof, because people have to buy diapers" and that "People turn to cloth diapers to save money." Brown's assessment of this business model is "Yeah, but most parents want to toss, not wash, the output from their little bundles of joy. After all, dirty diapers are…just that."

When Tobey makes mention of her Diaper 101 Classes…Brown reframes strong product support and pro-active customer service by hailing cloth diapers as "complicated".

In spite of the "crud" found in this interview, the truth is that modern cloth diapers ARE DIFFERENT. And though the perspective shift is difficult for mainstream journalists to wrap their minds around, Tobey and other online and brick & mortar retailers of cloth diapers can help any who are interested.