Luke Combs doesn’t just sing about beer, he’s the kind of guy who will buy you one, too.

If you’re lucky, maybe a whole 12-pack — and 22 pizzas.

To celebrate the announcement earlier this month of an April 25 stop at the Resch Center on his Beer Never Broke My Heart Tour, the country singer-songwriter put his money where his mouth is. He asked that an ice-cold 12-pack of Miller Lite be delivered to the Y100 (WNCY-FM) studios at the same time as the concert announcement as a thank you to the station for playing his music.

For fans who don't know, Miller Lite is Combs’ beer of choice. References to it pop up on his Twitter feed, and it’s also what he’s swigging with his bowl of cereal in the video for “She Got the Best of Me.”

The Resch stop ended up selling out in less than an hour on Sept. 14, one of 23 of the 28 dates on Combs’ first arena tour that sold out the first weekend tickets went on sale.

That brings us to the pizza portion of the story.

On Thursday, Combs’ management contacted PMI to say lunch was on them for handling the fast sellout. Twenty-two pizzas were delivered for the staff of 50 to 60 people, along with a handwritten note from Combs.

He wrote: “Hey y’all, Luke here. I just wanted to thank you all for believing in me and my team and giving us a chance to prove ourselves on a whole new level. I’m so looking forward to these shows and hope you are too! See you this spring.”

“Nothing like that has ever happened here,” Charles said of free lunch from a touring act.

It’s an unconventional and personable approach from an act on the fast track. Combs is on his fourth hit at Y100. “Hurricane,” “When It Rains It Pours” and “One Number Away” all came off his 2017 debut album, “This One’s for You.” The latest, “She Got the Best Me,” is one of four bonus tracks on the deluxe edition of the record released in June.

“He’s been such a good artist for us. He played our St. Jude Jam (in 2017 at the Meyer Theatre), and he kind of stole the show at that thing," Stone said. "The next thing you know he’s racking up No. 1 song after No. 1 song, so I guess we were not shocked that his show sold out as fast as it did, even though he’s a relatively new artist.”

Like Eric Church and Dierks Bentley, Combs is an artist Y100 has been able to get to know early in his career and then continue the relationship as his profile climbs. Combs, 28, told Y100 that after his second single, “When It Rains It Pours,” hit at radio, he treated himself by upgrading from the 2000 Dodge Neon he was driving around Nashville to a Ford F-250 King Ranch.