Does Pay Per Click deliver a return on investment?
It would seem the majority of small businesses are still struggling to see the value of using Google AdWords. According to a recent study conducted with over 500 businesses, only 18% of SMEs* believed their AdWords were delivering a strong return on their investment. The typical challenges facing business owners... Read more

Written on 18 August, 2011 by Verity Meagher

Small budget? Get the most from your Pay Per Click advertising
At a time when small businesses are feeling the pinch and endeavoring to cut back on marketing spend citing concerns over the economy and carbon tax, many are looking for new cost effective ways to acquire customers and qualified traffic. Pay-per-click advertising (PPC) allows you to put your business in... Read more

Written on 19 March, 2009 by WebCentral

Measuring ROI with AdWords conversion tracking
If you have an online commerce site and you are running an AdWords campaign and you do not have conversion tracking installed then read on because you need to utilise this great feature of AdWords. Conversion tracking provides invaluable site usage statistics that helps online commerce sites track purchases and... Read more

Written on 01 July, 2007 by Gareth Parkin

Choosing the right keywords with Google AdWords
Any advertiser knows that before you can sell anything, you must first define and then reach your target audience. When it comes to Google AdWords, reaching your target audience is all about choosing the right keywords to display in the advertisements you create. Increasing traffic to your web site is... Read more

How to easily save on your AdWords budget
The budget is where so many advertisers fail. So many users new to AdWords and Pay Per Click quickly see their budget eaten up and dismiss the whole AdWords system as expensive and not for them. When, in truth, if they understood the system better and made a few small... Read more

4 steps to a successful AdWords campaign
Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less? Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when... Read more