Name, first nameFlorence MeunierYear of birth1992eMailflorence.meunier@ecal.chUniversityECALField of Interest / research fieldCommunication Design / Visual CommunicationTitle of projectA grammar of visual languageAbstractThis research explores modern theories of visual language that intended at finding unified principles of visual expression, a grammar of visual language. To establish such grammar, theories such as the “plastic image” developed by Gyorgy Kepes, the “seven color contrasts” of Johannes Itten and the laws of form of typography developed by Emil Ruder are explored in order to later analyse contemporary graphic design exemples. The aim is to rationalize image construction, to analyse it from an objective viewpoint and more importantly to suggest a way to write about graphic design.TutorsRoland Früh