CNN to partner with Flipboard

Flipboard, a Palo Alto-based personal magazine app, will be partnering with CNN to produce special magazines of the news network’s content, the companies said Wednesday.

As part of the partnership, Flipboard also acquired Zite, a magazine app that CNN bought for $25 million in 2011. The terms of the deal were not announced, but CNNMoney guessed the deal could grow to $60 million.

Flipboard will capitalize on Zite’s personalization technology and CNN’s content to improve its product, and will launch special magazines with CNN brands like The Lead with Jake Tapper.

“By bringing the Zite team and technology to Flipboard, we can deliver an even more personalized experience to every Flipboard reader,” said Flipboard CEO Mike McCue. “By partnering with CNN we can provide the world-class news our audience expects and expand our global coverage in a significant way.”

Zite will not continue updating, to the chagrin of some of its users, who preferred its recommendation-based technology when compared to Flipboard, which relies more on RSS feeds that the user chooses.