Goblin: a social wall for TV

Goblin is a fantasy Korean drama, where the main characters are in continuous opposition. This social wall for TV brought this confrontation off screen. The hashtag campaign was a tool to feed the website and engage viewers.

Using the hashtags #TeamGongYoo et #TeamLeeDongWook, fans were able to choose their side and support their favorite character. The Dialogfeed API, enabled this client to achieve a unique social wall that fits perfectly with their brand image.

Setting up a social wall for TV programs is beneficial to:

– Highlight the plot of a show

– Gain new viewers

– Promote actors

Having a social wall for TV is definitely a great way to keep in touch with fans constantly.