Team India has been bereaved of sponsorship for seven months

Indian football’s governing body has now stepped into the sponsorship ring despite the presence of their marketing partners...

This is a clear example of why Indian football is gusted away into the doldrums. The national team have failed to find any sponsor who will be willing to represent themselves on the team’s kit for the last seven months. The issue arose when Panasonic, sponsors of the team for the last two years, decided not to renew their contract.