MailChimp updated its ‘Acceptable Use’ policy saying that the ban will come to effect from April 30.

A number of tech giants and online media platforms are currently banning cryptocurrency advertisements with increased reports and frauds and online phishing. Joining the latest list of tech giants like Facebook, Google and Twitter who recently introduced some policy changes banning crypto ads is the popular mass-email service MailChimp.

The company has recently updates its policy putting a temporary suspension on all the newsletters which promote digital currencies and ICOs. In an email sent to a customer, the company said that it will no further allow its services to be used for any digital currency campaigns as they are “too frequently associated with scams, fraud, phishing, and potentially misleading business practices.”

The policy change will be introduced from April 30th. The company updated its ‘acceptable use’ policy on Thursday where it has stated that: “We cannot allow businesses involved in any aspect of the sale, transaction, exchange, storage, marketing or production of cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering, to use MailChimp to facilitate or support any of those activities.”

Cryptocurrency-related information isn’t necessarily prohibited. It can be sent as long as the sender isn’t involved in the production, sale, exchange, storage, or marketing of cryptocurrencies. Our Acceptable Use Policy goes into more detail: https://t.co/JnHajBEUNk

Moreover, in meal to the customer, the company has also mentioned that reason for its decision saying: “We made this decision to update our Acceptable Use Policy in order to protect the millions of businesses that use MailChimp for their marketing.”

It further added that “we recognize blockchain technology is in its infancy and has tremendous potential.”

Hardik is a passionate web developer and designer writing about fintech, cryptocurrencies, and financial industries. He worked as a digital marketer with the number of cryptocurrency and financial projects.