New Android app Via.me blends Pinterest, Tumblr, and Instagram

So you love to take photos of sushi and clouds huh? Big fan of applying a clever filter or vignette before tossing on Instagram or Facebook? You might appreciate the new Android app Via.me which lets you do just that, but also to also share audio and video. Already available in a web experience and iPhone app, the mobile version has amassed more than 1 million users. Billed as a mashup of Pinterest, Tumblr, and Instagram, it’s a free app that offers users a bunch of Android features.

Via.Me, the First App to Offer Photo, Video, Audio Filtering and Sharing to Multiple Social Networks, Is Now Available on Android

SAN FRANCISCO, CA ­ September 4, 2012 ­ RadiumOne today introduced Via.Me for Android, an Android app that makes creating, filtering and sharing pictures, videos, audio notes, across multiple social networks as easy as two clicks. Via.Me is already available as both an iPhone app and destination website.

Since launching earlier this year in March, Via.Me has attracted a large and loyal following. The website, which many have compared to a combination of Tumblr, Pinterest and Instagram, is drawing over 12 million monthly unique visitors, and Via.Me’s iPhone app has attracted over 1 million users.

One reason Via.Me has found its audience is the variety of file types it handles, such as photos, videos and audio clips. ³Our community of users tell us they love being able to upload multiple types of content to their different social profiles,² observed Gurbaksh Chahal, CEO of RadiumOne.

But Via.Me is also the first photo, video and audio platform to provide a seamless user experience across mobile devices and the desktop, an increasing necessity in today’s multi-device world.

According to a recent study from Lopez Research entitled The Future of Mobile Is Right Time Experiences, the ability to create seamless experiences between devices and the desktop is increasingly important. As the report observes, mobile adoption has exceeded 120% in the US, as many individuals carry more than one connected device. These users expect a unified experience across all platforms.

Brands stand to be major beneficiaries of this shift. “Today, brands can build Right Time Experiences that integrate context from mobile devices and social interactions to deliver the right information or ad at the right time,” said Maribel Lopez, Principal and Founder of Lopez Research. “Consumers do business with a brand, not a channel. Advertisers must provide experiences that bridge interactions across mobile, the web and storefronts.”

Via.Me enables brands to connect the dots between different devices. As Keith Belling, Founder & CEO of popchips, explains, “The ability to easily publish content across multiple social platforms and create a consistent experience is a key reason why popchips is using Via.Me to enhance engagement with our audiences across the social landscape.” popchips is not alone: Via.Me has an impressive list of global brands using the platform including Kia Motors, Neiman Marcus, Sony Electronics, Fox Studios, among others.

Via.Me has another major benefit – results. As Chahal puts it, ³Through Via.Me, brands can realize more ROI from their existing social media investments by identifying new audience segments and retargeting on these segments across the Open Web.”

In addition to smartphones and mobile gadgets, Scott has a deep appreciation for film, music, and sunflower seeds. A husband and father, he likes spending down time riding his mountain bike or binge-watching TV. Scott has overseen the day-to-day activities of AndroidGuys since 2007.

@google-eaac5d070b5157a7a59898fdcf740f17:disqus No, you don’t have to be. As stated in the article, it’s “already available as both an iPhone app and destination website.” The mention of FB and Twitter was to show that a user can use it to share across those particular social networks. You don’t actually have to be a FB or Twitter user in order to use it. 😉

Btw, thanks for this post guys! I came across it while Google searching via.me and Pinterest. Was curious about via.me since I just now came across it on Twitter. A little late to the party, but yeah. 😛