Reading Buses introduces new uniform, in line with its change of branding and logo

Reading Buses has introduced a new uniform, in line with its change of branding and logo. Replacing the shirt and tie, it is designed to be more modern and comfortable for drivers, while portraying the same professionalism as the company branding. Over a year in the making, it maintains a smart collar appearance, encompasses the latest Reading Buses brand with colour bar, and is functional and comfortable for employees, says the firm. Uniform Express won a tender to supply the uniform and working with design agency Best Impressions, some initial clothes were trialled over three months. The polo shirts are made from the latest moisture wicking technical fabrics, similar to football shirts, so that they stay smart.