Archive for January 13, 2014

Two weeks ago, Google punished lyrics site Rap Genius for its spammy approach to SEO, or search engine optimization. Rap Genius had been caught in the act of encouraging bloggers to insert RG inbound links in their posts, which RG would then promote to their followers. The site made headlines when Google noticed and subsequently removed the site from search results.

This week, Google shows that it cares more about delivering results to users, than about endlessly punishing spammers, because Rap Genius is back in search results. Not without having done the necessary work, though. Over the past two weeks, Rap Genius has had to remove thousands of spammy links that directed back to their website.

You don’t want to spend time removing thousands of bad links in order to nullify a Google “manual action”