Why millennials are your most important snackers

With close to 44 million in the US and a combined spending power of around $1.1 trillion dollars, millennials are a consumer group snack makers must not miss out on, says Euromonitor International. Jared Koerten, senior analyst at Euromonitor International, said millennials - aged roughly between 20 and 34 - were a key buzzword in consumer packaged goods "for a good reason".