Fair Trade Coffee Case Study Essay example

Mexican coffee farmers have had an enormous amount of trouble selling their coffee beans at a price that would generate sustainable profit. Nico Roozen and Frans van der Hoff had a vision to implement a fair trade business that would increase not only profits of the farmers but their overall lifestyles. Nico and Frans both face the problem of distribution because fairly traded coffee was distributed only through the so-called Third World Shops that didn’t generate enough demand to create a stable supply chain. The possible alternatives to this problem would be for them to create their own brand of coffee, advertise the rise of fair trade coffee and its great quality, or create a hallmark with Solidaridad. The first alternative would…show more content…The first disadvantage is it would cost a large chunk of money to organize an advertising campaign. The UCIRI is a new company, but has many financial issues with the Mexican banks involving paying off debt. The second disadvantage is they would have to take time to develop an advertising campaign. They would have to reach out to Solidaridad to come up with the resources and people to organize it. The third disadvantage is even with an organic advertising campaign, it would be a massive struggle to turn consumers attention to fairly traded coffee from regular coffee. Regular coffee dominates the market and many people feel loyal to their brand of coffee they drink. The advertising campaign could turn into a waste of time and money by not turning many consumers attention to fair traded coffee. The third alternative would be for the Mexican coffee workers to create a hallmark within the Solidaridad Company. The first advantage of this alternative is Solidaridad would provide and give access to more resources that the farmers can’t reach by themselves. The second advantage is it would cost less than starting up their own company. Since it would be just a subdivision of the Solidaridad Company, it would cost less than starting up and funding a whole new company. The third advantage of this alternative is it would be quicker to start than a whole new company. Time is a key factor for the farmers especially with the Mexican banks

Essay: Three coffee companies that use fair trade coffee
As you click open the official website page of the Bridgehead coffee, a line of
slogan will appear in your computer screen: Fairly traded, organic and
shade-grown coffees from small-scale farmers.
Bridgehead source their coffee beans from more than 10 countries, most of the countries are developing countries which locate in Americas and Africa. Bridgehead promises that they will only cooperate with land owning small producers; this is because…

Coffee - The Supply Chain
INTRODUCTION
Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types of coffee, such as cappuccino, espresso, mocha and latte. The expanding consumer demand for product choice, quality and value has led to an increase in the coffees being made available to a discerning public. ‘Value’ is the way in which the consumer views an organisation’s product in comparison with competitive offerings. So…

Case Study 3- Café de Colombia
By
Nuri GOKCEK
10.22.2008
1. Problem Identification
FNC (Federacion Nacional de Cafeteros de Colombia) is a private legal entity of an associative in a not-for-profit character whose aim is to promote the coffee business of Colombia and raise the living standards of the growers. Since 1960 this organization has accomplished an effective marketing strategy through a well-known copyrighted logo, but there are new challenges right in front of them. Café de Columbia…

What is Fairtrade??
Fair trade is an organized social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainability. Members of the movement advocate the payment of higher prices to exporters, as well as higher social and environmental standards. The movement focuses in particular on commodities, or products which are typically exported from developing countries to developed countries.
(en.wikipedia.org, 2.10.14)
Common…

strategies of Starbucks Coffee helped to mold the company into a very successful business model. This case study essay will analyze the specialty coffee café industry, point out ways in which Starbucks achieved sustainable competitive advantage, discuss the competitive position of the business in the marketplace, and lastly it will describe the employee incentives and culture. Grab a “Cup of Joe” and peruse through these hopefully interesting facts about the specialty coffee industry and, more specifically…

between Starbucks and McDonald's regarding true coffee supremacy. The goal of this paper is to briefly compare and contrast the global marketing strategy of McDonald's versus Starbucks. For both of these corporate giants, it is about putting the right product in the right place, at the right time, with the right pricing (Mind Tools, n.d). As demographics morph from one generation to the next, habits and tastes also change, leaving the nearly $32 billion coffee market open to the best strategic marketer…

I would describe the corporate culture at Auchan as one that works hard to be profitable and ethical in their decisions. In reading this case I found it refreshing that this family-oriented corporation has stayed true to their roots and the foundation in which the company was built. I also find their corporate culture to be very thorough in the pursuit to break ties with any unethical aspect in the business' transactions and obligations. In the roots section of Auchan, I found it incredible that…

MBA6008
Organization Selected – Starbucks
Company Analysis
Abstract
Starbucks is a publicly traded company that has been a main competitor in the coffee and in the special eatery industries. This document will give a brief description of the company, an Analysis of the economic implications of operating in global markets and different market and industry structures, and an assessment of the impact of ethical and regulatory considerations…

What do I need to know?
* How the development Gap can be measured
* Theories on why the gap exists
* The role of different Key players on development
* General physical, economic, political and social causes of the gap
* Role of trade and investment in the development gap
* Social, economic and environmental impacts of the development gap
* Impacts on minority groups
* Impacts on Megacities
* The positive and negative impacts of countries trying to close the gap…

Words 4057 - Pages 17

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