Here is my foolproof way of knowing Apple is on a winner at the moment…

I run the bay run a few times a week. I have been noticing people replacing the (ridiculous-looking) shoulder mounted iPods with iPhones and iPod touch. Yesterday I counted 13 people with the new gear. But the funny thing is, most of them seem to have to hold it in their hands while exercising – does the shoulder holder not fit the new iThings?