[Author’s Note: This post is the first of a series of “Mobile Marketing Tips” compiled and authored by yours truly. The level of interest from dealers in mobile marketing continues to build. Mobile is at or near the top on everyone’s list of digital marketing priorities this year. There is a lot of intensity around local mobile marketing in particular. My aim with this series is to shine lite on the practical and actionable mobile marketing strategies and tactics employed by experts, and distilled into information bites we can all easily consume. Please feel free to use the comment area of these posts to share your own experiences or to request info on topics in the category so that I can produce better, more relevant content for all of us.]

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