Old Vs New: Will The Production Urus Really Be The New Rambo Lambo?

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Please Lamborghini, just make it badass.

Well, it’s finally happened. Not only has Lamborghini officially announced that the Urus SUV will make production, but that it’ll also be built in Italy. There was a time, not so long ago, when both issues weren’t settled. And so by 2018 we’ll finally have a new Lamborghini SUV on the market, only the second time this has happened. The first Lamborghini SUV, as we all know, was the beloved LM002, better known as the "Rambo Lambo". It was an absolute beast that was originally designed as a military vehicle.

The production Urus, however, will be built on the same platform as the Porsche Cayenne. It likely won’t even be named Urus. Consider this new Lambo SUV as a super SUV in terms of both performance and luxury, but not so much in terms of off-roading. Do you think Lamborghini is about to build the right kind of SUV or should it have stuck with that Rambo Lambo formula?