Loblaw Looks to Extend Pricing Program

Convinced that low pricing is driving improvements in same-store sales and volumes at its superstore and discount divisions, Loblaw Cos. said it would will bring its price-investment strategies to conventional banners in 2008.

TORONTO — Convinced that low pricing is driving improvements in same-store sales and volumes at its superstore and discount divisions, Loblaw Cos. here said it would will bring its price-investment strategies to conventional banners in 2008. Company officials acknowledged Thursday that the pricing strategy would likely keep pressure on earnings through the first half of the year, but that Loblaw could protect margins by paying for the investments with corporate cost reductions. Loblaw on Thur