SEO Strategy Steps for Small Businesses

Understanding Search Engine Optimization (SEO) and successfully implementing a strategy can be overwhelming to all business owners, especially those with small businesses. Let’s face it, as a business owner, wearing several hats, being responsible for the business’ success and becoming an SEO expert on top of all that can become pretty burdensome. Below, we have provided you with a basic list to start your own Omaha SEO campaign.

If you are targeting a local SEO campaign in Omaha, you can either go full force or take it a little at a time. Just as a small reminder, search engine results performed piece by piece will take longer to reflect optimal results. This is not always a bad thing if you are a one man shop, as you do not want to perform low quality customer service as a result of successful SEO. As Omaha SEO experts, we suggest learning and understanding what you are doing versus trying to accomplish something you don’t know anything about. Below, we discuss six basic steps all business owners should review.

1# Set Goals

With any Omaha SEO campaign, you have to have a game plan or map to go by. This first step is the most important as it gives you something to look forward to, but also provides you with a guideline of where you think your business stands and where you want it to be. This information will come in handy during your Omaha SEO Campaign while performing your keyword research. Many business owners are surprised and thrilled as they find another niche area to expand or enhance within their products or services.

#2 Research Your Competition

It is a smart business practice to know your competition and their business strategies. This does not mean you are going to copy what they are doing, as what they are performing may be a huge failure. For example: we had a company come to us for an Omaha SEO Campaign. During our SEO consultation, they informed us that they were going after a keyword their competition was ranked #1 for. They were dumping thousands of dollars into Paid Per Click Advertising (PPC) for this keyword, but they never saw even one customer as a result.

They came to us at Big Red SEO, completely stumped as to why this was not working for them. In simple terms, this company never researched to find out if any customers ever used this keyword their competition was ranked #1 for. They assumed that if their competition was going after the keyword and ranked #1 for it, that they should follow suit and get some of the same benefits.

They were completely wrong.

We were able to lead them down the right road by performing a KEI Analysis. This company has doubled their business by hiring Big RED SEO and is now achieving top search engine rankings for profitable keywords.

#3 Keyword Research and Selection

This is the process of selecting the keywords that relate to the product or service being sold by a company. It can be a product description, name brand, style or color, service or services, or description of services. This is by far our favorite step as if offers us a chance to take a step back and think like the customer. We literally open a web browser and think of a product that we are doing an Omaha SEO campaign for and do research on keywords we would use.

At Big Red SEO, we have several tools (i.e. software) that we use which show the volume-to-competition ratio for the keywords. Even with the help of software, we try to stay open-minded and creative. It is important to find out what your clients are searching for. At times, we find that what a business owner thinks their customers are searching for isn’t even close to what they actually are.

#4 On-Site SEO

This process includes cleaning up your website. Several SEO experts like Big Red SEO, provide a free website analysis that will give you a list of things that need to be fixed within your website so the search engines will index your pages and content. Many website owners do not realize that optimizing meta titles, and creating correct information like robot.txt files and an .xml sitemap for your website can make a huge difference in getting results within search engines. Unfortunately, creating a website from a template is not enough to get a ranking website. The site needs to have solid structure, clean and unique content, along with valid code and approved links.

Many website owners do not realize that optimizing meta titles, and creating correct information like robot.txt files and an XML Sitemap for your website can make a huge difference in getting results within search engines. Unfortunately, creating a website from a template is not enough to get a ranking website. The site needs to have solid structure, clean and unique content, along with valid code and approved links.

Unfortunately, creating a website from a template is not enough to get a ranking website. The site needs to have solid structure, clean and unique content, along with valid code and approved links.

#5 Link Building

Links are necessary to show that your website contains valid content related to what it is presenting. With the web being so big, the search engines have to have a process to crawl and index all the pages presented by websites. Using link analysis, the search engines can discover how the pages you have created relate to other pages within the web and in what ways to index them. There are good links which will carry juice to your site and make your website more authoritative, and there are also bad links which can damage the reputation of your site if you are not careful. In SEO, if you are presented with a link building deal which sounds too good to be true, it probably is. It is necessary to find an

There are good links which will carry juice to your site and make your website more authoritative, and there are also bad links which can damage the reputation of your site if you are not careful. In SEO, if you are presented with a link building deal which sounds too good to be true, it probably is. It is necessary to find an Omaha SEO company who will present you with a link building campaign that will collect links over time instead of getting 10,000 links in 30 days. Google does not like for websites to cheat, and getting that many links in a short time is considered cheating as you are not doing the hard work to generate the links yourself. There are definitely

Google does not like for websites to cheat, and getting that many links in a short time is considered cheating as you are not doing the hard work to generate the links yourself. There are definitely link building no-no’s which every small business owner needs to know in regards to SEO.

#6 Results Analysis

To understand where all your hard work is going , we would recommend installing Google Analytics for your website. We use this tool daily at Big Red SEO, as it shosws how many visitors are coming to a site, and where they are coming from, such as the type of search engine, referring sites or which words they searched for. This tool also shows how long they stayed on the site, how many pages they viewed, and which was the last page they visited before they exited the website. This tool even takes it a step further a step further by showing if the sale converted and which product they ended up purchasing.

By implementing these six steps, you can start your own SEO campaign and learn the basics of how on-site and off-site SEO can help your business. These six steps are not to be completed only once, as a smart business owner reviews the results often. Restructure the SEO campaign when needed, but ensure that you are giving the SEO campaign enough time to return results. New websites will take longer to rank, as Google has a strict rule on new websites. The website has to gain age and reputation for Google to know the website can be trusted.

Contact Big Red SEO Today!

An SEO campaign can get you the rankings, it can deliver you website traffic and it can even improve your company morale if new customers are calling from your website. However, the one thing an SEO campaign cannot do is convert the sale for you. Be sure that the content on the website conveys the correct message to your customers. Ensure that you offer superb customer service and give them the information they are seeking right at the time they are looking for the product and services.

Need help getting an SEO campaign started? Contact us at Big Red SEO today! We will be happy to get you the search engine results you deserve.

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Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.