The project garnered a first place Savvy Award in the category of Digital Interactive/Social Media and a second place Silver Circle Award in the Most Innovative Marketing category, according to Bergeron.

“While we didn’t expect to receive such accolades for our efforts, it’s heartwarming to know that so many people were inspired by the mission,” said Bergeron. “These awards are a tribute to the many who contributed time and donations to this massive effort.”

From first-hand experience during hurricane recovery here, O’Daniels and Bergeron recognized the immediate need for useful supplies by the people affected by Hurricane Sandy after it visited the East Coast. What started as note on Facebook about wanting to help their neighbors to the north, the two women ran with the idea that they could make a difference.

The Train of Hope for Sandy Relief was born. A call for supplies went out over Facebook and other social media outlets. Within a week, organizers were able to fill an 80-foot rail car on Amtrak’s Crescent bound for New Jersey with items such as canned good, diapers, pet food and other things that could be put to use quickly. Along with the food and supplies went a positive message that there would be better days ahead, according to O’Daniels.

“This project provided an opportunity offer hope by sharing our stories of post-Katrina recover. It was a great way to showcase the heart and spirit of St. Tammany,” she said.

A second shipment of supplies and toys was sent four weeks later. The two shipments held more than $450,000 worth of supplies.

“That we were able to harness the power of social media in such a meaningful way was an incredible and unforgettable experience,” said Bergeron. “It was a ‘perfect storm’ of kindness, fueled by Katrina survivors and supported by Amtrak. This was one of St. Tammany’s finest moments and the Train of Hope lived up to its name.”

Along with the award ceremony, O’Daniels and Bergeron were invited to share the Train of Hope story in a 3CMA session titled “Ideas with a Social Flair” as part of the organization’s annual conference Scottsdale, Arizona earlier this month.