Business Wire: Social Media for IR Survey

We are well into 2014 and IR publications are still focused on the “evolution of investor relations.” But how many IROs are truly implementing “evolving” communications tactics?

In this survey, we hope to uncover what Canadian IROs really think about traditional vs. modern communication tools and which of these newer tactics are being used successfully to reach and activate key stakeholders.

Question Title

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2.If yes, which of the following items do you monitor proactively? Check all that apply.

Stock price

Your company’s Cash tag

Company rumors

Activist comments

Tweets about your company

Analyst commentary

Media commentary

Other

Other (Please Specify)

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3.If no, why not? Check all that apply.

Monitoring is managed by another department

Do not know how

Too expensive

Too hard

Takes too long

Don’t think it is meaningful

Other

Other (Please Specify)

Question Title

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4.If you are not utilizing any social media monitoring tools to monitor investor relations discussions, would you implement a social monitoring program If IR monitoring were easier and more budget-friendly?

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5.Many investor relations programs are beginning to use a wider tool set to increase the visibility of financial news. Which of the following tools do you employ in your IR communications? Check all that apply.

Logos

Financial charts

Infographics

Headshots

Product images

Live tweeting

Blogs

Earnings calls

Earnings webcasts

IR specific website

Company created (aka branded) content

PowerPoint presentations

Company video

None of the above

Question Title

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6.Which of the following tools do you plan to implement over the next 12 months?

Branded content

Images: Logos, graphs, headshots, product images

Infographics

Company video

Blogs

Live tweeting earnings

Financial audience monitoring

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7.With all of the information available to keep up with the latest investor relations trends, which additional content would be relevant to you?

IR strategy

How to implement a social IR program

Emerging technologies for IR

Media relations and IR

Analyst relations and IR

How to create a more impactful IR program

Monitoring social media for financial discussions

How to utilize multimedia to increase investor relations ROI

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8.Email address

Thank you for taking this quick investor relations survey hosted by Business Wire. All respondents who provide their email address at the end of the survey will be automatically entered to win a $50 Amazon gift card. Thank you for your time.