Prin. L.N. Welingkar Institute of Management Development & Research (WeSchool), Bangalore in academic association with Academy of Indian Marketing (AIM)is organizing an International Conference on Social Media Marketing in Emerging Markets

Date: 25th July 2014 – 26th July 2014
Venue: Bangalore

Important dates: Submission of Extended Abstract- 15th Feb,2014

Social media is transforming all aspects of marketing, from brand building, communications, and advertising to customization and customer engagement. Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders.
ICSMM 2014 is endeavored to set a platform for leading academicians, researchers, practitioners, theorists, puritans, corporate professionals and even skeptics to come together all at one ridge to share, discuss, deliberate and explore the aspects of an adolescent subject of Social Media.

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