David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Odyssey Interactive Announces Availability of Intranet Module

BEST PRACTICES SERIES

Odyssey Interactive Limited, a U.K.-based intranet software provider, has announced the availability of its new intranet module, Question Bank. Question Bank is designed to enable companies to test employees’ knowledge and understanding using content-based tests on their intranets.

Odyssey Interactive surveyed a selection of their 100,000 intranet software users, which found that many organizations require a way of measuring whether staff have understood information that is published via their intranets such as company policies, Health & Safety procedures, product knowledge, and IT policies, etc. Question Bank can be used to assess employees’ knowledge and understanding using content-based tests via the intranet. Question Bank can provide management with evidence of employee understanding and awareness levels.

Question Bank can be used for testing on areas such as: company policies/procedures; Health & Safety policies and procedures; staff induction tests; IT policies; product knowledge; self-paced learning programs; and staff morale boosting.