Breakfast

Breakfast is the first meal of a day, most often eaten in the early morning before undertaking the day's work. Among English speakers, "breakfast" can be used to refer to this meal or to refer to a meal composed of traditional breakfast foods (such as eggs, porridge and sausage) served at any time of day. The word literally refers to breaking the fasting period of the prior night. It has its origin in the Christian custom of fasting from food between the supper meal of one day and receiving Holy Communion the following morning (such a Eucharistic fast is still observed by Orthodox Christians, but is shortened to one hour before Mass for Roman Catholics). Foregoing the natural craving to eat was seen as an act of self-denial that honors God, while strengthening the religious resolve and faith of the believer.

Adam Bullimore is the editor. He had been the deputy editor for five years. Alison Ford, previously the UK Editor for BBC Newsgathering, was the editor of the programme until her death in July 2013. Her appointment followed the departure of David Kermode to 5 News.

History

Breakfast Time was the first BBC breakfast programme, with Ron Neil as producer. It was conceived in response to the plans of the commercial television company TV-am to introduce a breakfast television show. Breakfast Time's first broadcast was on 17 January 1983, featuring multiple presenters: Frank Bough, Selina Scott, Nick Ross and Russell Grant. The atmosphere of the set was intended to encourage a relaxed informality; a set that mimicked a living-room rather than a studio, with red leather sofas, and Bough and Ross wearing jumpers and open-necked shirts. This allowed for an unconventional mix of authoritative and highbrow news and informative and entertainment features that made the show dominate the new genre and trounce the anticipated threat by the star-name commercial TV rival. So, a senior government minister might be subjected to intense questioning while sitting on the red sofa, to be then included in the presentation of a food cooking demonstration. Breakfast Time lasted 150 minutes, initially being transmitted between 6.30 am and 9 am—moving to a 6.50 am to 9.20 am slot on 18 February 1985.

Music video

Kreayshawn produced and directed the song's music video herself. "My favorite part about the video shoot was the breakfast party in the kitchen," she said. "It was so colorful and just how I envisioned it when I wrote the treatment." Before the video's premier, she described the concept behind the video as, "[...breakfast is] the most important meal of the day, so everybody needs their breakfast. It will be a great music video because I directed it and everything I direct is great." The video premiered on her official VEVO channel on May 21, 2012, one day before being officially released on iTunes. Rap artist formerly known as Tity Boi, 2 Chainz, makes an appearance the video. The video features Kreayshawn and others pouring maple syrup over breakfast food items, such as pancakes and cereal. In the chorus, Kreayshawn raps, "'I'm hungry/ Hungry for this money/ Call me Kreay Hefner/ Playboy bunny," alluding to Hugh Hefner and his Playboyadult magazine empire.