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Progressive advocacy groups and lawmakers commemorated the unofficial 4/20 holiday on Saturday by attempting to raise awareness about racial disparities in incarceration rates for marijuana-related crimes.

Organizations and politicians favoring marijuana legalization set up petitions, sold merchandise and called for political change on the day regarded for its popularity in cannabis culture.

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Several messages pointed to racial inequities in the enforcement of marijuana laws across the country.

“If you love pot AND you’re white, everything is totally awesome these days,” ice cream company Ben & Jerry’s saidin a statement. “Let’s be clear: even with increased legalization, hundreds of thousands of people are still being arrested for pot. And most of those people are Black.”

The company started a petition on Friday to have Congress act on marijuana convictions, asking lawmakers to provide pardons or amnesty to those whose only crime was possessing cannabis

“Want to feel really really good this 4/20? Then let’s make sure that legalization benefits all of us. That’ll turn 4/20 into a day that we all can celebrate,” the company added.

The American Civil Liberties Union (ACLU) sent an email to supporters advertising a limited-edition t-shirt and travel bag with the text “The War on Drugs is bullshit” and a picture of former President Richard Nixon, who pushed for tough drug policies during his administration.

The National Organization for the Reform of Marijuana Laws (NORML) urged lawmakers to follow the 33 states where the drug has been legalized.

“While states continue to blaze the trail forward with regard to the regulation of the legal medical and adult-use marijuana markets, lawmakers in D.C. should take note,” the group tweeted.

While states continue to blaze the trail forward with regard to the regulation of the legal medical and adult-use marijuana markets, lawmakers in D.C. should take note. https://t.co/9I2RneaEBN

As we work to legalize marijuana nationwide, we’ve got to also ensure equity in the marijuana industry. Communities that have been historically targeted by the failed War on Drugs can't be left out of opportunities to participate in the legal marijuana economy.

“The Marijuana Justice Act wouldn’t just legalize marijuana—it would expunge the records of millions of people who have been hurt by the War on Drugs,” he added, referencing a bill he introduced in the Senate.

The Marijuana Justice Act wouldn’t just legalize marijuana—it would expunge the records of millions of people who have been hurt by the War on Drugs.

Legalizing marijuana is a basic question of fairness & freedom for the American people. We must legalize marijuana, expunge the records of those w/ marijuana possession charges/convictions & hold Big Pharma accountable for the opioid epidemic that has killed thousands #420

It’s not enough just to say we want to #LegalizeIt. We will also regulate it, taking best practices of states that have successfully legalized marijuana. And while we’re at it, we’ll expunge the records of folks who’ve been incarcerated for using it. pic.twitter.com/z7JZyz9PPP

I’m for full legalization of marijuana. I would go a step further and on 4/20, 2021, exactly 2 years from today, I would pardon everyone who’s in jail for a low-level, non-violent marijuana offense and I would high five them on their way out of jail. pic.twitter.com/Q8txZNa2I1

According to ACLU data, 8 million arrests for pot were made between 2001 and 2010. The data found that, in that timespan, a black person was 3.73 times more likely to be arrested for possession than a white person, despite cannabis being used at similar rates among white and black people.

A record high number of Americans, 65 percent, say they believe that marijuana should be legalized, according to a CBS News poll released Friday. The poll found that 56 percent of Republicans back legalization, the first time a majority of the group has supported the proposal.

A majority of Americans, the poll found, also believe legalizing weed wouldn’t have negative impacts on the economy or crime rates.