Why join the Navy when you can be a Pirate?

My hero Bill Cahan (great designer/design firm Guru) did the Annual Report for Cadence (outrageously good as usual), so I was a little intimidated when first given this assignment to do direct mail pet project for Cadence CEO—had to go through the same hoops with his (design Nazi, no offense) in-house creative team, but in the end, I was well-chuffed they really dug my "Toys" campaign, it looks great and performed gangbusters.