Thursday, September 24. 2009

It isn't news that our national level of grammatical literacy is declining. It isn't news that a quickly jotted e-mail or text message will have improper grammar, or teeth gratingly obnoxious abbreviations (whts with that ne way? enuf already! kthnxbye!). It is somewhat notable however, when a chain with "over a thousand flooring stores worldwide" sends out an advertising postcard with a 2nd or 3rd grade grammar mistake.

[No comment]

With that in mind, click on the image to the right, and take a good, long look. Stare at it a while. While you're (that's a hint) staring at it, contemplate how many people worked on this invitation, planned it, thought about it, and viewed it before it was given the official OK to go to print. Imagine how many looked at it as they stuffed them into envelopes (eh, maybe that part was automated). Then, wonder with me, if you will, why no one in that entire process ever wondered why "YOUR" was missing an apostrophe and trailing "E."

And no, you can't blame this on Podunk Fairbanks: this store is a Worldwide chain. At least they say so on their web site.

I could go on, but I'm so flabbergasted I have nothing left to say.

[And yes, you better believe that I'm proof reading this entry very carefully. It would be the height of irony to have grammatical errors in a rant about grammar. And yes, this is posted under "humor" but it really is a tragedy.]

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I'm giving this a trial run. Right now, I'm only promoting Tech, Business, Venture Capital, and Auto categories, so hopefully the content will be pretty clean. If you see something that would not be in line with my standards of "family friendly," please contact me at once, and send along the URL of the offending article.http://www.thegoodblogs.com/click/2/1000