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This Bra Promises To Save You From The Horrors Of Saggy Boobs, But There’s One Huge Catch

Beverly Hills plastic surgeon has invented a bra that promises to dramatically reduce breast wrinkles and sag, but there’s one catch: you have to wear the bra every night while you sleep.

Dr. Randal Haworth’s invention, called the NightLift, is essentially “a bra for each breast as opposed to a bra for a pair of breasts,” he said. Each boob sits in its own sling, and that sling holds the boob up at night, warding off sagginess and wrinkles.

In 2008, Dr. Haworth set to work inventing the bra after he noticed that his European celebrity clients who slept in their bras had firmer breasts than their North American counterparts. Six years and 47 prototypes later, the doctor perfected the NightLift.

The NightLift bra is wire-free and made of foam and soft microfibers. According to Dr. Haworth, sleeping in a standard wire bra won’t give you the same results that the NightLift will:

“Wiring, which gives larger bras their structure while keeping the bra close to the rib cage, works very well for vertical support from underneath the bosom, that is, for bras worn during the day. At night, unique gravitational forces are imposed upon the breasts which, in turn, require unique kinds of support – lateral and medial – that wiring simply can’t provide.”

Already experiencing a little sag in the bosom area? Well, you’re out of luck, kind of, says the doctor:

“Prevention is what the NightLift does most effectively. If you’re sagging a little, our bra can’t tighten tissue that’s already stretched, but can certainly help prevent it from further stretching and sagging.”

Here’s my question: At what point are we just going to be like, OK, my boobs are two lumps of fatty tissue, and gravity is going to take its toll whether I like it or not? Can’t we all just agree that life is too short to sleep in a bra every night? Honestly, there’s no better feeling than unclasping your bra at the end of the day (except maybe the feeling you get when you kick off your pants while walking in your front door). I can’t imagine taking off my bra at night, only to strap myself into a different one moments later.

So, would you wear a bra to bed every night if you thought it would ward off wrinkles and sagginess, or are you a card-carrying member of the #SaggyBoobsDontCare movement?

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