Will Settle is the director of sales at Marlin Outdoor Advertising based in Hilton Head, South Carolina. More importantly, Settle’s wife Kelen gave birth this past week to their first daughter, Carter Louise Settle. The birth of their baby girl was magnified as this was the first baby girl born into the Settle family in 137 years.

Walter Czura & Will Settle

Walter Czura and the rest of the staff at Marlin Outdoor celebrated by creating a billboard to honor the “first girl” of the Settle family.

The following youtube clip takes us through the details at what quickly became a big story.

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Author: John WellerJohn has spent over 35 years working in and lending to media companies including a long partnership with fellow billboard insider Dave Westburg. You can contact John at 509-496-3254 or johnhweller@comcast.net.