Definitely beautiful, but the price point seems a bit strange. It definitely surpasses ThemeForest territory, but it's still built on an existing framework and has that "cookie-cutter" vibe to it. Considering a few hundred more bucks will get you a completely custom Bootstrap theme on oDesk, I wonder about the target demographic for something like this.

I think the killer app for this will be a bootstrap theme where a few easy parameters (so easy your grandma can do it!) can dramatically change the look and feel to make something actually feel unique. If that is possible, I can really see this taking off.

But what I've noticed is that every theme based on Bootstrap is incomplete. Focus of my themes is to provide everything you need to build an app. Re-branding every component was a lot of work and trying to make them not look like Bootstrap was even more work.

Please don't misunderstand my comment for a lack of excitement about this domain. I'm going to keep a close watch on this to see where it goes. Absolutely agree about the state of Bootstrap themes, which is why I tend to go pure custom with outsourcing. One suggestion I would have is to really hit hard about how yours stand out. Clearly, they are well designed, but someone who would be a buyer at that price point (doesn't need custom, but needs something nice and flexible) may not be educated enough to know why they should choose yours over the cookie-cutter $30 theme. The custom form and tables are particularly nice, but they are buried in the demo. I've spent a lot of time digging through bootstrap themes, and it took me awhile to figure out what made this one more compelling; less experienced users will surely have the same issue.

Good luck though; this is definitely an interesting space and I think you'll get some good results over time.

Very good point! You are totally right. I did hit hard about those points in the emails I sent before launch and they have been very successful. But not on the site yet. Will do that. Thanks for the suggestion.

For a couple dollars? Probably nothing at all. I've been outsourcing custom bootstrap themes similar to this (perhaps slightly less polished, but completely custom to the product) for around $400-500 for 4-5 different page styles and all elements (tables, forms, jquery widgets). Some are even partially responsive.

On ODesk, you can find decent designers willing to work for $15/hour on Bootstrap. It's cheap, and the really good ones can easily do up a custom site in a work week or less, provided you have some existing assets (logo, screenshots, boilerplate text). Some do better work than others, but surprisingly, it's no longer a "get what you pay for" thing when it comes to outsourcing. Some are college students building portfolios, others are outside the country and willing to work for less. My suggestion is to first hire someone to design a logo (even if it's typeface-only, and reject any Lobster submissions) and a color palette, usually less than $100. Given that, a bootstrap pro can have you a custom site in a few work days.

It depends. Is it good that I don't need to know how to get an Apache server on a *NIX box up and running just so I can play with Ruby? Absolutely.

Is it good that even though I suck as UI design & colors, I can see something I like, drop a little cash and deploy it? Again absolutely.

Is it good that it's now super easy to write a CRUD app that is nothing more than a digitized form? I'm not sold here.

I get the allure, and I take advantage of these options as much as possible. But what I want to see is software helping solve a problem. If all you're doing is digitizing a form, I'm not convinced you've really solved a problem.

The entire internet is a CRUD app filled with digitized forms. It is nice not to have to think about that, and instead think about workflows and affordances that help people get stuff done. Making this basic crud easier allows more brain space for the more interesting problems to solve.

Good to finally see a nice theme on top of Bootstrap that actually changes things to make it look individual, as expected from a quality site, while keeping the good parts that you initially picked Bootstrap for. Thumbs up for the theme and the business idea!

Not everyone is using Rails though and even the Rails coders might want to use other plugins, are you going to offer themes without all the Rails customization as well?

The point of Bootstrap is to make it "so easy your grandmother can do it" so why would I pay $149 for your layouts when inevitably it's going to require some form of customization you haven't thought of. Great job at taking advantage of the internet sheep, I will give you that.

It makes me think though, so much effort lately is going into "dressing" UI and very little attention seems to be paid to improving UI structure. The old list - page hop - view pattern is feeling pretty out dated. Oh well.

I am looking for a way to sell ready-made websites to small businesses. Does anybody know of a solution that would take basic infos (company name, some presentation text) and produce a nicely designed (such as those themes) website ?