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About the Role

The Islamic Museum of Australia (IMA) are seeking a driven and motivated Media and Marketing Manager. Reporting to the IMA General Manager, the purpose of this role is to build brand awareness and drive visitors to the IMA through targeted and effective media relations and marketing activity. In order to achieve this, the successful candidate will develop and implement a 12 month media and communications strategy to protect and enhance the image and reputation of the IMA and the wider Muslim community in Victoria.

Key Responsibilities:
• Manage and oversee a communications research project on key issues that affect Victorian Muslims and their relationships with the broader community
• Support the General Manager to maintain and develop relationships with external stakeholders to facilitate effective communication and awareness of community issues
• Develop and implement comprehensive marketing strategies for current and new IMA programs and activities
• Prepare media releases and written materials for public awareness campaigns
• Maximise awareness and engagement through digital platforms including social media, advertising, referrer stakeholder publications and third party endorsements
• Prepare and deliver high quality marketing collateral and stakeholder communications
• Contribute to the development and achievement of the wider organisational strategic plan

About the Organisation

Organisation Name : Islamic Museum of Australia

Founded in 2010, The Islamic Museum of Australia (IMA) is a not-for-profit organisation that provides educational and cross-cultural experiences to the public, showcasing the artistic and cultural heritage of Muslims in Australia and abroad. The IMA aims to provide awareness and understanding about what it means to be a Muslim in Australia and to dispel common myths and prejudices about the Muslim community.