Clarity is a slippery creature. You have it and your life and goals look clear and then somehow it slips away and that very same view is now thick with fog.

There is this frustrating tendency for humans to forget what we know, to suffer from amnesia.

BRIEF STORY– I was recently on skype with my own coach in the UK on a day when things were not looking particularly clear to me. She asked me what the ultimate goal was for me, what the purposeful bottom line was. I blanked out. I was just about to say I don’t know when I looked at the wall (I was in my home office) and saw my Life Purpose Statement hanging there declaring in bold pen the answer to that question. And at that moment I really needed to be reminded what my life is about.

What I am getting at is that it was not enough that I took the time to draft and polish and write out this life purpose or mission statement. I reflect on and write about all sorts of important aspects of my life all the time. It was the fact that I put it up in a visible place where it can remind me at any time I need to be reminded of the greater picture.

It is almost an antidote to the amnesia issue.

This same thing goes for our Priorities and Goals (what am I shooting for again?)
and our Strategic Plan. This is like an action blueprint and needs to be visible while you are building the house, so to speak.

So here is MY PURPOSE STATEMENT as an EXAMPLE:

My purpose is to live an inspired, meaningful, and creatively productive life, and to support thousands to do the same in their unique way.

TAKEAWAY- Don’t keep those gems hidden in your journal or computer- turn them into something tangible that can live in your space. When you do have those precious moments of clarity– Capture it- WRITE IT DOWN and when you get something so central, so crucial, then I dare you to frame it and hang it up so you will be reminded all the time of the purpose behind the work that you are doing.