When it comes to identifying your brand, your logo is probably the first thing your customers will think of.

Whileare focusing on the message of your logo, you should also focus on the design especially the colours used; they have more bearing on your customers’ opinions than you might think.

The implications of colour’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colours could increase the effectiveness of your company’s branding methods.

Take for example the colour red of Coca-Cola or the colour pink of Barbie of the rainbow colours of Google, they are more powerful than the logos themselves. Again picture McDonald’s famous golden arches. Now, imagine if they had been grey. Would the burger chain be the international success it is today?

If you are building a company that depends on making people feel sexy and sophisticated, you would probably go for pink or black but imagine of you go for bright green, wouldn’t it confuse your clients?

Colour can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colours are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the colour messages you’re sending.

Different colours are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Take for example consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.

According to research complied by web design and marketing companyWebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on colour alone. In fact, almost 85% of consumers cite colour as the primary reason they buy a particular product, and 80% of people believe colourincreases brand recognition.