Tag Archives: brand fusion

Each year I carefully review Interbrand’s excellent report on the top 100 global brands. No professional service firm brands feature there so you may well ask, what relevance do these largely commercial or corporate brands have for law firms? The reason I do is that Interbrand provides useful summary reports as to why these brands consistently outperform… Continue Reading

A fundamental of a successful brand is building trust. You build trust when other individuals who experience your service, product and brand offering trust that you will deliver on what you offer to do thereby achieving what I term ‘Brand Fusion™’. In turn this builds loyalty, that much sought-after, but rarely achieved status. But, it… Continue Reading

Law firms don’t recognise that the balance of power in relation to their employment brand lies not in their hands, but in the hands of their employees. To make matters worse, some of this power also lies in the hands of former employees, potential employees and other “employment stakeholders” such as recruitment agencies and digital media… Continue Reading

Like finding the toilet roll empty, or getting a puncture, some things never come at a good time. But, of course, these things do happen so most of us have learned to respond with equanimity and of course maybe even do a little forward planning! The same applies to losing a really top calibre lawyer… Continue Reading

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Legal Leaders Blog's aim is to establish an interactive dialogue and exchange of useful information and expertise with like-minded legal industry professionals, leaders and managers about strategic issues of importance to all of us. This will assist us all to take the lead rather than follow the dynamic and evolving changes taking place in our industry.

The definitive plain-English guide to developing and understanding brand strategy for law firms of any size.

About Sean Larkin

I’m a partner with global legal industry consulting firm Edge International. Based in Australia, I look after the Australasian, Asia-Pacific and Africa regions. My passion is the legal industry, in particular assisting law firms, legal entities and in-house legal departments to realise their full potential and position them for success and development. My mantra is a simple one—building strength, confidence and well-being.