Salão do Automóvel 2010

Starting with a very basic premise—’What will cars be like in the future?’—car manufacturer Fiat began the Fiat Mio project to capture the many different answers to that question. The project sought to conceptualise and ultimately manufacture a concept vehicle that was informed by the crowd.

A good designer tries to realise the wishes of everyone, and with this concept car we were truly working on everybody’s behalf. The group of designers working in the Fiat Mio house were totally open. There was transparency about every decision, which were all communicated online and commented on. This is completely different to the usual design process, which is entirely hidden and secretive.

Fassbender is also featured discussing Fiat’s rationale for the project in this video from Fiat’s YouTube channel: