Why #nationalrumday Matters

Continuous growth in social metrics, from audience reach to website referrals, is a meaningful goal for marketers. But in all, engagement scores are arguably the most prized - it's gratifying to know there's a live person at the other end of cyberspace who really gets you!

Is your brand using a national calendar to develop content that speaks to your audience? Whether you're a home furnishings manufacturer or an interior designer, your customer or client is a participating member of society. And with over 2,000 unofficial holidays to choose from, it's easy enough to find common ground.

Break out that hashtag to join the conversations that matter. In a 2015 post by social media strategist Andrew Mucci, he points to stats like 489,000 posts on Twitter alone for April's #nationalsiblingsday.