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Hey Target…doncha know that I am not impressed with your new holiday campaign

Is it me or have the advertising people for Target gone too far? While working through some client’s social media efforts, I noted the retailer’s ad on my Facebook page.

There was this blond with the red and white dress and the outlandishly big white beads. Curious, I clicked on this ad to get a person with a Sarah Palin “doncha know” accent.

Having grown up in the Midwest, I recognized it as a combination between a Wisconsin or Minnesota accent. I am wondering what the advertising and creative folks thought when they came up with this holiday campaign. After close examination, I realize they thought the someone who resembles a sorority girl with a 2.01 average in sociology would compel me to visit their stores the day after Thanksgiving.

Truthfully, I have always liked to shop at Target. Until now.

I am going to boycott the folks with the big red circle for the next 30 days, and I hope that those of you who read this will consider alternative retail operations. When a retailer deploys a campaign that truly annoys me, a valued shopper, with drivel like this, I can only respond by not shopping with them.

Here’s hoping that the executive team at Target pull this offensive ad and apologize to their customers. If they do make the effort to tell customers like me that we are smarter that this bimbo, then I may do a little shopping at their stores.