The Art & Science of Web Design

The Art & Science of Web Design

When I set out to write a book about Web design, I wanted to do something different than all the other books out there. I didn't want to write a reference manual for a Web technology. Nor did I want to write a step-by-step tutorial or design tips and tricks.

This book is a guide to help you think like a Web designer. It offers solutions to the problems we face every day on the Web. And it will give you the foundation you need to create smart and effective sites.

Here's what you'll learn:

Web Design Foundations Good design comes from a deep understanding of the technologies behind the scenes.

Consistency Learning from convention will make your site better.

Structure Information architecture defined - from the Web's biggest sites to the simplest user experience to an XML-enabled future.

Behavior Designing with interactivity and self-aware content.

Browsers With so many broken browsers, you'll need a strategy for designing for them all.

Speed The performance of your Web site is the most critical factor of its success.

Advertising Being commercial is a reality. Is your site as effective as it could be?