Vashi.

Brief.

Partnering with Piccadilly based jewellers, Vashi - Hikaru was briefed to cover the experiences of two influencers Carmen and Pippa over three dates whilst they worked with the Vashi team to produce bespoke diamond rings.

Solution.

With the location having large floor to ceiling corner windows, and a beautiful interior of concrete and copper - the influencers started by consulting with the in-house alchemists - sketching ideas and influences. With the workshop team producing the ring over a few days, the influencers came back in to select their diamonds, before setting them in the rings themselves, and polishing them - taking them home to show off to their friends and families.

Hikaru captured each phase of the rings being created, sharing the content with the client for use on the influencers social accounts - showcasing their unique experiences whilst tying into the ‘I made this for you’ campaign by Vashi.