USA: Kendall-Jackson Winery Creates Compelling New Look

Kendall-Jackson Winery's distinctive multi-hued Leaf label is gaining a make-over after nearly five years that will strengthen shelf impact and impulse purchase at a time when consumers face an overwhelming array of bottles as they arrive in the wine aisle. "Consumers tell us that our package has always been a kind of safety net," said John Grant, executive vice president of Marketing for Kendall-Jackson Wine Estates.

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