The Mix

We developed The Mix into a user-friendly digital platform to inspire people’s inner bartender. The pages educated people on spirits, and gave suggestions for what drinks to make with the recipes for any occasions.

Client:
The Mix

Tasks:
Inspire people to try their hand at mixing up delicious drinks for any occasion.

The previous TV approach hadn’t worked. Numbers were low to the site and those that did visit only found a limited number of recipes to look through, resulting in a poor user experience.

Solution

We redesigned the website and shot 48 new recipes all based around certain occasions. We built a ‘drinks generator’ for users needing inspiration on what drinks to make, gave people information on the various spirit brands to use, and added a tips section with videos to help people create the perfect cocktail.

Results

The Mix launched on 1 May with a through the line campaign, including a TV spot and a heavy digital approach. As a result, online engagement and quality site traffic are both up - a huge increase in average time on site from 2:07 minutes to 3:34 minutes, an increase in average pages per session from 3.29 to 5.97, and a significant decrease in bounce rate from 41.39% to 24.6%.

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About Y+S

We’re a specialist digital agency. We focus on three things; we’re strategic digital marketing thinkers, we create digitally led advertising campaigns, and build beautiful, mobile-responsive websites. We then drive effective results using smart digital media. We take a strategic approach and work collaboratively with our clients to deliver exceptional and accountable business results.