When
we create
identity
It is always a positive challenge for us
to create a unified system of content
and form. For a true â&#x20AC;&#x2DC;corporate identityâ&#x20AC;&#x2122;
these two have to mutually rely on,
and support each-other. We always seek
to create a lovable, easy-to-remember
and impulsive visual effect which also
reflects our own personality.

01

Mátraparty
corporate identity
and webdesign
Mátra Party LLC contracted us to redesign their company identity. Mátra Party
has more than twenty years of history and their values of reliability and elegance
served as the two pillars for designing their new identity. The company’s profile is
twofold: catering and cafeteria, therefore the design was also split into two.

Commissioner
Mátra Party LLC

Year of execution
2012

Competence
full corporate identity, webdesign

Conception
The aim was to create a clear and elegant
identity that suggests solemnity in a fresh,
contemporary way.

6

+
Stamp Logo
Stamps represent reliability and stability
therefore we chose a letterpress-style
shape for the logo. The logoâ&#x20AC;&#x2122;s contour
resembles a cogwheel which is an allusion
to flawless working while the symbol in
the centre represents both the initials of
the company and its profile: the letter M
and the inverted P also stand for a folded
napkin or the toque of chefs.
The basic identity elements are dominated
by the logo, the cogwheel motif and the
texture of the actual profile. Our plans are
that the printed material will be made by
letterpress technology (now they are using
digital prints).

+

=

Patterns
To separate the two profiles in the image
we created two patterns based on the
logo. The variation in colour and structure
signify the given profile. Cafeteria is modest with gray and simple structures while
catering is vibrant with yellow and dynamism. The cogwheel also appears here.

Webdesign
The two main profiles of the company
were also separated in the web design.
The cafeteria site is dominated by
typography and classic layout, while
the tone of the catering site is defined
by the dominance of pictures.

Monis jewelley
corporate identity
and packaging design

Commissioner
Monis LLC

Year of execution
2011

Competence
full corporate identity, packaging

L
U
X
U
R
Y
O LC OLLEL C
T
I
O
N
EC T ION
10

LU X URY
COLLEC T ION

ELEMENT

EMENT

9 2 5 S T E R L I N G S I LV E R

I N G S I LV E R

MENT

G S I LV E R

ALLURE

ALLURE
9 2 5 S T E R L I N G S I LV E R

9 2 5 S T E R L I N G S I LV E R

ALLURE
9 2 5 S T E R L I N G S I LV E R

Hold and Hollo
corporate identity

Commissioner
Moonvalley Wines LLC

Year of execution
2011

Competence
full corporate identity

14

DESIGN
FASHION
PART Y
ASTING NOTES

SWEET

D

;OPZWHZZPVUH[LZ^LL[;VRHQOHZHSV]LS`NVSKLUJVSVY

;O

HUK[OLZLK\J[P]LWLYM\TLVMYPWLMY\P[Z;OLWHSH[LPZPU[LUZL

HU

HUKIVSKKVTPUH[LKI`[OLWYPTHY`HYVTHZVM[OLNYHWLZ

:S

^P[OHUL_JP[PUN[V\JOVMSPTL;OLSPUNLYPUNHM[LY[HZ[LOHZ

^

H^VUKLYM\SVYHUNLWLLSÄUPZO

PK

2007 / 75 cl
(SJVOVS

12,5%

(S

:\NHY

68 g/l

:\

(JPKP[`=PULZ

5,7 g/l

(J

=PULZ.YHWLZ Furmint, Lindenleaf, Late Harvest

=PU

(YLH

Tokaj-Hegyalja, Mád, ﬁrst class vineyards

(Y

/HY]LZ[LK

September – November 2007

/H

7YLZZPUN

Direct pressing

7Y

-LYTLU[H[PVU Partly steel tank and partly oak barrel

-L

(NLPUN

Partly steel tank and partly oak barrel

(N

)V[[SLK

July 2008

)V

KELLEMES ÜNE
HOLD AND HOLLO
WWW.HOLDANDHOLLO.COM

SHOP: WWW.HOLDANDHOLLO

E-MAIL: TOUCH@HOLDANDHO

DIVINE NOWNESS
WWW.HOLDANDHOLLO.COM

CAPTURE THE MOMENT

WINE FACT SHEET
HOLD AND HOLLO SWEE T

Capture the moment with this passionate
and provocative sweet white wine. This smartly

design
02 holdandhollo

balanced sweet Tokaj is an uninhibited white
selection with a golden, openly welcoming ﬂavor.
A vibrant and stylish companion for any occasion.
Its subtle fruit aromas will blossom in your glass.
Best served in excellent company and
chilled to 10–12 ºC (50–54 ºF).

Talia winery
corporate identity
and label design
Talia is a new wine trademark from the Tokaj region best known of its sweet white
wines. Tállya is the name of the village where these wines come from, which is
the former centre for wine production in the area. The aim of choosing the Latin
‘Summun pontificen Talia vina decent’ – meaning ‘Such wine suits the Pope’;
said by Pius II when he first tasted the wines coming from the region – as a slogan
was to consolidate the name and to recall the ancient traditions of this area.

Commissioner
Talia Vino LLC

Year of execution
2012

Competence
full corporate identity, webdesign, label design

Conception
Creating an identity that takes the history
and traditions seriously and is still attractive
and fresh in the eyes of youth.

18

Expansive logo
The motif of keys were inspired by the papal
origin of the product’s name. The keys
open the gates of the kingdoms of Heaven
and Earth and refer to hidden treasures
and happiness.
We designed and placed the two keys so
that their bows resemble both a crown
and a bunch of grapes while their shanks
form the letter ‘A’ of the logo. The yellow
and silver colours represent both the papal
keys and the white wines of the region.

Graphic elements
The dynamic typography illustrates the
freshness of the wines and the delirious joy
of consuming them. The texts were made
playful by slipped all caps and italic lines,
which, along two circles from the logo,
also appear on basic identity elements.

Webdesign
The website also follows the dynamism
and clarity of the identity. Here, monochrome etchings complement modern
vector graphics, creating harmony through
contrast and emphasising traditions.

20

Symbols
Using traditional Hungarian symbols as
a starting point we designed three different personalities for the three wines.
As the trademark is new on the market
our aim was to create a distinguishable,
but in overall integral identity.

The ‘Asszonyfektető’ (literary meaning
‘woman layer’) is a typical Hungarian
cuvée that we, keeping to the name of the
product, illustrated with female symbols:
tulip, lozenge, nine lines, moon, etc.

The ‘Tokaji Aszú’ is a classic Tokaj wine
which is often called the King of Wines,
therefore we used royal and male symbols:
crown and circle.

The ‘Száraz Fordítás’ (literary meaning
‘dry turn’) is a type of wine that is a rare
specialty of the Tokaj region. Its production needs creativity and the result is also
best for creative, free-flowing conversations
therefore we decided to use a symbol that is
related to the flight of the intellect: birds.

Consequit
communication and
product identity
Consequit Finances and Insurance is a company that was born when the company
that was the leader of the Hungarian insurance intermediary market for twenty
years was split up. The owners of Consequit salvaged the logo (it was meant to be a
sub-brand of the original company), but otherwise the identity had to be built from
scratch. This is a very complex project that is still going on and we participate in it
through a team at our regular workplace. We have to deal with numerous different
suppliers ranging from programmers to interior designers and flag manufacturers.

Conception
The philosophy of the company is that
the conscious (IQ) and the emotional (EQ)
decisions should be unified because
contrary to the impression these actually
complement each-other and create a harmony. Their slogan, ‘In time for tomorrow’
expresses what is foremost for them:
that with their help the clients are capable
to see when they have to make decisions
that might influence the future of their
whole family – this inspired us to create
a dynamic identity.

24

Graphic conception
The identity of the company rhymes with art
deco which was the last applied arts movement where handicraft was still present.
It has never gone into mass production
and has always remained exclusive, finely
detailed and personal.
Using art deco elements we tried to design
a modern impression where the connections of the elements express belonging
and their common movement creates
dynamism. When past and present meet
â&#x20AC;&#x201C; which also appears in using classical
and modern typography â&#x20AC;&#x201C; the contrasts
complement each-other. This radiates
commitment, attention and care.

Credo
Their credo is not just about content,
it also tells all about the identity, therefore
this is the most important milestone element
of the image.

Identity structure

Product identity

We strived to build a linearly expanding
system for the identity elements. The style
of illustrations is constant, but their complexity and the dominant colours change
from element to element. The aim was
to create a unified identity incorporating
several different ambiences. In some cases
the elements only slightly differ in content
yet they are still separate products
and should therefore be differentiated.

The marketed products can be grouped into
4 large classes according to the targeted
consumers. Each class of products has their
own symbolic illustrations yet they still form
an integral identity. This was crucial but
rather hard to achieve given that these are
the modifications of already existing products of several large insurance corporations.

26

Other projects
Further items of various magnitude are
being designed: communicational items,
roll ups, stickers, souvenirs. Also there is
a plan for establishing a franchise system
which would include a uniform look for
the offices.

Advertising campaign
Parallel to starting direct sales activities we
ran an ATL campaign so that the brand is
better known to the public. The aim was
to spread the name, the web address and
the mission statement of the company.

Online campaign
Besides the ATL campaign we also ran
an online promotion (banners on several
Hungarian websites, landing page etc.)
where we recruited previous and potential
future representatives for an introductory
event. Here, the creative concept was to
focus on the professionalism and reputation of the executives.

We love
packaging
design
We like to think in space, to move out of
the plain of the display. Working with
materials is a real experience and we tend
to see technological constraints as sources
of inspiration rather than limitations.
And what is probably the most important:
seeing the products that we designed on
the shelves and being able to touch them
is an unsurpassably joyful feeling for us.

02

Martontej corporate
identity and
packaging design
Prograg-Agrárcentrum LLC has a long history in Hungarian milk-production.
Till 2010 their only business was selling milk to large dairy processing firms but
that year they decided to create their own products. For this purpose they called
to life the brand ‘Martontej’ with the philosophy of making products which are
exclusively Hungarian, healthy, and do not contain additives and preservatives.

Commissioner
Prograg-Agrárcentrum LLC

Year of execution
from 2010 continous

Competence
full corporate identity, webdesign, packaging design

This work has been exhibited in the Golden Pin Awards
during the Design Week, Design Terminal, Budapest, 2010.

Conception
When designing the identity our primary
aim was to create a distinguishably
Hungarian appearance for the product.
In order to achieve this we reached back
to classic Hungarian motifs that were part
of the ‘everyday visual culture’ earlier,
but these patterns have disappeared from
ordinary people’s life.

36

+

=

Logo

Pattern

Accordingly to the concept, the logo
reflects the Hungarian traditions. The main
element is a stylized cow head. During the
stylizing procedure, We wanted to make
a simple and easily interpretable symbol
which carries traditional motifs and is still
modern. The brandâ&#x20AC;&#x2122;s typography is written
with a soft font that illustrates milk.
The slogan appears with a handwritten
font which communicates the manufactural
procedure and expresses the care with
which the products are made.

Using the cow head and a flower motif
we created a pattern that appears on
every element of the identity. This pattern
strengthens the connections to folk arts
that often use patterns on, for example,
the borders of pillows and blankets.

Identity
On traditional Hungarian textiles it
is customary to use only a single colour
for graphical motifs, therefore there
is also only one colour dominating over
the whole identity. The pattern is the
main design constituent that appears
on each identity element.

40

Packaging design
When the trademark was launched the
company did not yet have its own processing plant. Working with subcontractors
meant that we had to deal with numerous
technical difficulties affecting the design
of the packaging, and the shape of the
products was also pre-specified. In some
special cases we had to design vertically
infinite patterns that were cut randomly
by the packaging machine.

The future
The company won an EU-founding in late
2012 and will therefore be able to establish
its own processing plant. This will also enable the introduction of separate designs
for each product. At the same time we
plan to introduce a few changes to the
identity, aiming to raise the number of
motifs used on the packages.

Web
The website now only serves the purpose
of general introduction and presents the
products in a simple manner; there is no
online promotion or retail.

Holdvรถlgy
corporate identity
and label design

Commissioner
Moonvalley Wines Tokaj LLC

Year of execution
2012

Competence
label design, graphic design

time
dePth
rigoUr
imagination
mind
sPirit
thoUght

holdvölgy’s
ambition
taking forward the
tokaj dream

800 years after the birth of legendary
wine, holdvölgy is resurrecting and taking
forward the tokaj dream.
the wine of thoughts was born in
the concurrence of knowledge, principles,
imagination and patience. the harmony of
mind and spirit mellowed it to perfection,
just like the eternal values.
handmade, ultra-crafted from the finest
25 ha of all tokaj region in mád, released in
restricted numbers.

Various
label designs
for one company
Moonvalley Wines LLC is a winery in Tokaj which is a constant partner
of the company we work for. It produces two well-known brands and numerous
exclusive products. It is now the latter group of products from which
we will show a few examples of our work.

Commissioner
Moonvalley Wines Tokaj LLC

Year of execution
2012

Competence
label design, graphic design

Furmint tender
This label was made for a wine that was
run on a tender in Sweden. We created a
diffuse pattern from the word â&#x20AC;&#x2DC;furmintâ&#x20AC;&#x2122;
(the name of both the grape variety and
the wine) the letters of which were
derived by adding a simple and modern
look to traditional Hungarian embroidery.

48

Searcys The Gherkin
This label was made for Searcys Restaurant,
a Michelin-star restaurant that is on the
top floor of the Gherkin building in London.
The label appeals with the typography and
also alludes to the shape of the building
and the minimalist styles of the restaurant.

Nyúlászó sparkling wine
Nyúlászó (meaning ‘rabbit breeder’) will
soon hit the markets in Hungary. The design
is clear and easy-to-understand: the graphics
imitating bubbles recall the party-feeling
induced by the drink.

and sweet white wines that are passionate, provocative, and
(dare we say) audacious. They redefine Tokaj wines. They a
re lively and elegant, vibrant and stylish, the most excellent
companions for any occasion.

and sweet white wines that are passionate, provocative, and
(dare we say) audacious. They redefine Tokaj wines. They a
re lively and elegant, vibrant and stylish, the most excellent
companions for any occasion.

sWeet
or
dRY

The Tokaj region is famous for its dessert wines. This creates
a significant challenge for a Tokaj winemaker that chooses a
different path. We manage twenty-five hectares in seven of
the best vineyards in the region and we have vowed to show the
world how this singular piece of land—this special terroir in the
Mád basin—possesses amazing potential and possibility. We’re
ready to reveal all the wonderful and unexpected things that
Tokaj can be.