Kohl's Renews, Expands Partnership with Bobby Flay

Posted on May 25, 2011 by HFN Staff

Bobby Flay

MENOMONEE FALLS, Wis.-Kohl's will renew its exclusive Bobby Flay partnership of home and grill products under a long-term license agreement with Bobby Flay, the department store said today. The current merchandise assortment will expand to include more product offerings, which will be available in Kohl's stores nationwide and Kohls.com beginning February 2012.

The renewal of the Bobby Flay partnership builds on Kohl's exclusive and private brand strategy, which accounted for 48 percent of total sales in 2010 and has demonstrated strong, consistent growth over the last several years, Kohl's said in a statement.

"We are pleased to announce the renewal of our partnership with Bobby Flay and expand the Bobby Flay collection," said Don Brennan, Kohl's chief merchandising officer. "The line has been a strong performer in the home category and continues to deliver on our commitment to offer world-class brands at an incredible value and differentiate Kohl's in the marketplace."

The Bobby Flay collection, which initially launched in 2008, will continue to carry the same product categories as before but will increase the volume of merchandise available under the brand, including a variety of housewares, such as dinnerware and serveware; flatware; drinkware; kitchen gadgets and utensils; grilling tools and cutlery; cookware and bakeware; food storage; kitchen textiles and table linens.