Now You Too Can Smell Like Madonna

By: Michael Matson

3.29.2012

Madonna introduces her first fragrance "Truth or Dare" in a new commercial directed by Mert Alas & Marcus Piggot—the duo who directed her 'Girls Gone Wild' music video.

The 30-second spot features Madge adorned with loose blond curls cascading gently onto her bare shoulders and dressed up in sexy ensembles fashioned out of fishnet stockings, black push-up bras, and shiny eye masks. The overall look is a combination of 1930s Hollywood glamor and S&M chic: basically Madonna's style from 1990-1992. Still, the commercial is a nice reminder of the moment many of us first fell for the pop music icon.