Month: December 2017

Make sure to keep an eye out for these five social media marketing trends that are taking over the digital marketing world in the upcoming year.

Social Media Marketing isn't a position for the timid, it is a lifestyle that must be learned, lived and executed!”

— Mike Bannan

PHILADELPHIA, PENNSYLVANIA, UNITED STATES OF AMERICA, December 31, 2017 /EINPresswire.com/ — Did you know that on an average, we scroll through at least 300 feet (90 meters) of content daily? Not every brand’s campaign grabs our attention. It is a difficult and competitive game, as brands are trying harder to grab our attention, while our attention span has been reduced to a mere eight seconds. Brand strategy in the coming years will try more than ever to connect with their audiences across a variety of social platforms. It becomes imperative that your campaign works, more so taking into account the speed of feed. We have curated a list of five trends that we believe will impact your social media strategy in 2018.

1. Adopt chatbots: Gone are the days when chatbots meant unresponsive, hilarious and outright ridiculous software. Today, chatbots can do a lot more than just solve customer issues or order pizza for you. Various studies state that 20% of business content could be machine generated by next year. When we teach machines how to create authentic and engaging stories, the potential for advertising and marketing will become multifold. Chatbots interact with the users and deliver the solutions that they are looking for at the speed of light. Bots are developing to become smarter and empathetic. This engagement feels personal, from the user’s perspective. Chatbots are definitely a must-try social media marketing strategy in 2018 for your business.

2. Momentary content makes for good engagement: Snapchat was the early adopter of momentary content. Instagram and Facebook followed suit, owing to the huge popularity of Stories format in a short time. These content are ephemeral and disappear in 24 hours. Brands are creating a whole new digital marketing strategy for their momentary content marketing. Having your stories appear at the very top of your follower’s feed keeps your brand at the top of their mind. Many brands do a live story session with a subject matter expert. This helps the user look out for the brand more so as to not miss an informative session. Ephemeral content marketing strategy is something that you should try in 2018!

3. Augmented reality boom: Augmented reality blurs the line between reality and computer-generated content by enhancing what we see, and hear. The adoption of augmented reality on mobile phones is a quick and easy way for brands to reach their target audience. Many brands are taking their products right inside the homes of users through exclusive filters. IKEA has released an app called Place which allows users to preview how the furniture would look in their homes before they buy. As more people get warmed up to augmented reality, more people will start to feel like they are missing out on things and want to become a part of it. However, you would also have to check where your strategy fits. Make sure your AR adds value for the user and don’t simply create one for the sake of it.

4. Influencers are here to stay: Influencer marketing has grown so much over the last two years that the popularity has made it difficult to know whom to trust. Consumers expect genuine reviews from genuine influencers. Brands must seek to work with relevant influencers with industry background or knowledge. Viewers are already bored of seeing brands engage popular influencers who promote teeth whitening and a mobile phone app with the same vigor. In 2018, try and create worthwhile relationships with influencers and maintain them. Influencer marketing is going to become more authentic with brands moving to real experts instead of social influencers.

5. Make more videos: We are addicted to mobile phones, and we love our videos. In 2017, 90% of the most shared content on social media was in video format. If you are not using videos yet, you will have to quickly start using them and master the art of capturing the user’s attention in the first 3 seconds. Video is the quickest and the closest way you will come face to face with your target audience. As with everything, you need to have a clear strategy before creating a video. Taking advantage of Facebook Live and Instagram Live is also a smart strategy. Ensure that the video is of the highest quality and engaging. You will also have to consider making the best design and make sure to add subtitles to attract users when they are watching with sound off.

At Results Driven Marketing, we are experts in implementing effective social media marketing strategies to help our clients drive business to their company. Give us a call, or drop us a note for a 45 minute no charge consultation. Contact us today at 215-393-8700 and see how we can help you!

KK&O is the only workers’ compensation law firm in Pennsylvania with three generations of workers’ compensation attorneys dedicating their lives to protecting the rights of injured workers”

— Jason Krasno, CEO

PHILADELPHIA, PENNSYLVANIA, UNITED STATES OF AMERICA, December 31, 2017 /EINPresswire.com/ — How Much Does Workers’ Compensation Pay You?

One of the most common questions asked by prospective clients is how much workers’ comp will pay out or what the Pennsylvania workers’ compensation rates are to cover their expenses.

The answer to this question is of critical importance to most people seeking workers’ compensation. Unfortunately, the question is not easy to answer since every case is different. By its compensatory nature, the purpose of workers’ compensation is to help people recover from their workplace injuries. This compensation comes in the form of payment for medical bills and financial assistance while out of work.

While the workers’ compensation system is not perfect, it is a functional system that tries to deliver help to those who need it most. If you have been injured on the job and plan to seek workers’ compensation, you should speak to an experienced Pennsylvania workers’ compensation attorney to help you maximize your potential recovery. While it is possible to navigate the workers’ compensation system on your own, it is not advisable, as your employer and your employer’s insurance company will likely have an attorney representing their interests. Additionally, the workers’ compensation filing and appeals procedure can be technical, and it is useful to hire an attorney to help move the process along.

The Public Policy of Workers’ Compensation Insurance

Historically, work-related injury legal claims proceeded through the regular court system. While it made sense to allow juries to try issues of employer negligence and workplace safety, the resulting verdicts were often mixed, with some verdicts overcompensating the injured and other verdicts not providing enough relief.

The current workers’ compensation system is a grand bargain between the interests of employers and the interests of injured employees. One the one hand, the workers’ compensation laws absolutely require an employer to compensate an employee for any work-related injuries that arise during the scope of employment. On the other hand, employers are not subject to the inconsistency of verdicts in the civil trial system.

This history and policy help determine the payment mechanisms responsible for workers’ compensation awards. Workers’ compensation is designed to help an injured employee make a full recovery after an accident. It is supposed to provide for no more and no less; however, that is not always the case, as will be explained later.

Who Decides How Much Compensation I Will Receive?

The two key personalities that determine how much workers’ compensation an injured employee will receive are the workers’ compensation judge and the Pennsylvania State Legislature. On the one hand, the judge examines the facts of each case and then makes a ruling about how much compensation is earned. In this way, the workers’ compensation judge directly determines how much workers’ compensation pays you.

On the other hand, the Pennsylvania State Legislature is responsible for supplying the formula and calculations that will help determine the judge’s ruling. One of the many reasons why it is so difficult to pre-judge a workers’ compensation case is because the circumstances of the case will determine the payout. Workers’ compensation in Pennsylvania works off of a formula provided by the Pennsylvania legislature. Under that formula, medical expenses are covered, but the weekly compensation payment is based on the injured employee’s average weekly wage. Because the Pennsylvania legislature sets the formula, it plays an important role in deciding the workers’ compensation process.

The Formula and What Factors Affect Compensation

This section describes the technical answer to the question: “how much does workers’ compensation pay you?” There are four types of benefits that can accrue under the workers’ compensation system: medical bills, lost wages, specific loss benefits, and death benefits. Death benefits only become available when an employee is killed while performing work within the scope of his or her employment.

Medical care is provided for all injured employees in Pennsylvania. The Workers’ Compensation Act covers all “reasonable” medical care including the costs of the care itself as well as any necessary medical devices. It includes the full provision of medicine, hospital care, and supplies for as long as are needed to improve the health of the injured employee.

Wage-loss benefits are also available if it is determined by the workers’ compensation judge that the injured employee is either unable to work due to a temporary or permanent disability or receives reduced wages due to performing work under a partial disability.

The specific formula for wage-loss benefits is based on each employee’s average weekly wage. Injured workers are entitled to receive benefits equal to two-thirds of their weekly pay for a work-related injury. Adjustments to this figure are available under the Workers’ Compensation Act and can either revise the amount of wage loss benefits upward or downward. For more information about the specific calculations, please visit the Pennsylvania Department of Labor and Industry's website.

Specific loss benefits are also available under certain circumstances. As the name implies, these benefits are available when specific losses occur, such as loss of limb. The amount recoverable for those specific losses is determined by statute. For example, loss of a part of your finger will result in a specific statutory recovery, whereas loss of the whole finger will result in higher compensation and loss of the entire hand or arm will result in more compensation.

How Long do Benefits Last?

Certain benefits such as death benefits and specific loss payments are distributed immediately absent some type of private out-of-court settlement arrangement. Wage loss payments and medical payments often have expiration dates, however.

In the case of medical payments, the ultimate question is whether the injured employee has fully recovered and been made whole by the treatment. As this is a medical determination, the treating physician tends to have significant influence in this regard. This is one of the main reasons why choosing your own doctor for treatment is so important. Often, workers’ compensation insurance companies will suggest doctors for treatment. These suggestions are often traps, as the doctors selected by insurers are often more likely to discharge patients from treatment early. Once the injured employee is discharged and the injured employee is given a clean bill of health, the workers’ compensation medical payments will stop.

In the case of wage loss benefits, there are two main ways that those benefits could cease being offered. First, wage loss benefits will cease if you return to work at wages equal to or more than your wage levels prior to your injury. Second, your employer can petition the workers’ compensation judge to stop payments after showing good cause at a hearing. An example would be turning down an offer of employment at a comparable salary or wages to your pre-injury rate of pay. Wage loss benefits will also cease if you are offered employment at wages equal to or more than your previous wage level, you decline that job offer, and the workers’ compensation judge orders the benefits be terminated after a hearing. Wage loss benefits may also cease if either the employee signs a final receipt agreeing to the cessation of workers’ compensation payments or the 500-week period of partial disability status expires.

The workplace injury attorneys at Krasno Krasno & Onwudinjo are ready to assist you through the daunting worker's comp process. Our attorneys possess a deep understanding of the complexities associated with Pennsylvania workers' comp system. Contact our office today to schedule a consultation. Call today at 800-952-9640 or fill out a quick contact form so a member of our legal team can follow up with you.

+++++Disclaimer+++++ This press release is considered advertising and does not constitute any client-attorney privilege and does not offer any advice or opinion on any legal matter. This release was drafted by Results Driven Marketing, LLC a digital marketing, Public Relations, advertising and content marketing firm located in Philadelphia, PA

The cost-effectiveness and value of custom printed balloons has been proven repeatedly. Businesses big and small, as well as government associations, political parties, and health care centers, have seen the benefits of ordering custom printed balloons.

Promotional balloons are appealing to any organization looking to make a big impact with a minimal upfront investment. Balloons are colorful, vibrant, and festive. They can be easily distributed as promotional items, and can be an advantageous solution for events of all sizes.

CSA Balloons is the only custom balloon printer in the industry that offers multi-location delivery and balloon decoration services.

Multi-Location Delivery for In-Store Displays

In-store balloon displays are becoming increasingly popular. Many retailers use balloons to promote a new product, a store promotion, or to celebrate a special holiday. Often, retail chains will want the same displays at all their locations. CSA Balloons is a trusted business partner for multi-location balloon displays. Many businesses have entrusted CSA with all their in-store displays, and the results have been exceptional.

Logo Balloons for a Multi-City Product Launch

Product launches generate buzz, and are a way to attract new, potential clients. For this reason, many businesses will opt to create exciting and original events that will get people talking and share the moment on social media. Logo balloons create an animated background to your event, all the while promoting your brand in an original, fun way. “Logo balloons are advantageous for any brand… We have worked with some of the most notable brands in North-America, and they continue to order from us because logo balloons just work!” mentions Csaba Laviolette, CSA Balloons President and Founder.

With CSA Balloons, you can trust that you will have the right balloon decorations for your event, and they can be delivered, and set up in several different locations on the same day! This is perfect for companies celebrating specific milestones, such as mergers, acquisitions, or a corporate anniversary.

CSA Balloons will provide a complete service: from designing and printing personalized balloons, to planning all the balloon decoration logistics, and setting up the personalized decorations in all the required locations. No other company in the industry will offer such an extensive service; and their products are outstanding. “Our clients know that they can rely on us. Their balloon decorations will be at the venue, no matter where it is, and the balloons will be just as they wanted them.”

The folks at CSA Balloons are renown for their great customer service and fast delivery throughout Canada and the United States. Their products are considered the best in the business, offering only 100% natural latex balloons and 100% recyclable Mylar balloons. They offer high-quality products at an affordable price, and their print quality is by far the best in the business.

About CSA Balloons:
For more than fifteen years, CSA Balloons has been a leader in custom balloon printing. With offices in Canada and the USA, they supply personalized balloons to clients throughout North-America. Their dedicated staff will help any business, association, or party planner create the perfect custom balloons for any event. Renowned for their impeccable print quality, fast delivery, and outstanding customer service, they are the top-choice balloon printers for businesses big and small.

Trilogy Brands Group, a Pioneer in Global Brand Development, was Advisory Council at the 2nd Annual Global Restaurant Leadership Conference in the Middle East

The purpose of the Advisory Council is to guide the organization in creating meaningful relationships and promoting education, information, exchange of ideas, trends, and technological disruption”

— Barbara D'Amato, CEO. Trilogy Brands Group

DUBAI, UNITED ARAB EMIRATES, December 30, 2017 /EINPresswire.com/ — The Global Restaurant Leadership Conference was pleased to announce Trilogy Brands Group CEO Barbara D’Amato as one of its Advisory Council Members.

With the leadership, participation and inspiration from industry leaders such as Barbara D'Amato, alongside its stellar Advisory Board, the Global Restaurant Leadership Conference was a tremendous success, registering over 325 international foodservice companies from 60 countries and over $1 Trillion dollars in total restaurant revenues, representing over 40% of global restaurant industry revenue. Participation included The Coca Cola Company, IFFCO, Sysco Corp, CEOs of top global brands, distinguished speakers and leaders from the global restaurant industry all gathering in Dubai, UAE.

“The purpose of the Advisory Council is to guide the organization in creating meaningful relationships and promoting education, information, exchange of ideas, trends, and technological disruption from top leaders in the global restaurant industry making a positive difference in the industry and business globally” states Barbara D’Amato.
The Global Restaurant Leadership Conference is a one-of-a-kind, invitation-only event delivering unparalleled thought-leadership to the top minds within the global restaurant industry including international franchisors, U.S. franchisors and international franchisees.

The conference looks at the factors revolutionizing restaurant development and expansion globally, and how operators successfully go to market; participants share key challenges and solutions in the global food-service industry. Led by the brightest and most innovative entrepreneurs in food-service, the GRLC features global "hot topics" and powerful messages designed to spark new ideas and collaboration between the US and the Middle East and North Africa region.

About Global Restaurant Leadership Conference and Winsight

The GRLC is owned by Winsight, the only B2B media company providing actionable information and market intelligence to business leaders and suppliers in four of the fastest growing industries—convenience & grocery retailing, restaurants and noncommercial foodservice. Winsight serves the industries that fuel consumers’ lives—convenience retailing, food retailing, restaurants and noncommercial foodservice. Please visit https://globalrlc.com/event-info/advisory-council/ for more information.

About Trilogy Brands Group

Trilogy Brands Group is recognized as a pioneer in global brand development, creating a faster, better way for US brands to access highly coveted international markets, with an immediate focus on the Middle East and North Africa, China and Asia Pacific, and Latin America. The world is brand-obsessed, and consumers want "American" products today. Trilogy Brands Group is focused on creating significant new revenue streams by monetizing idle brand value in a region with very strong consumer demand ready to embrace new trends, exciting, growing and star-performing American brands. Please visit www.trilogybrandsgroup.com for more information.

Originating in Seattle "LoudMouth News" www.loudmouthnews.com became the first, and is the longest running syndicated terrestrial radio news program that focuses on the news relating to the marijuana industry in the USA. Now this groundbreaking series has reached an agreement for LoudMouth News to be heard via syndicated networks across Canada. LoudMouth News presents the news and commentary in an entertaining neutral manner highlighting the most impactful current news in politics, products, sociological issues, businesses, and the ever-changing perceptions of marijuana usage. LoudMouth News is currently cleared to air on over 700 radio stations in the USA, is broadcast by YouTube https://www.youtube.com/channel/UCVUtl_HEsKdZ1uTlnjmgB1Q and now is expanding into syndicated over the air terrestrial radio in Canada.

Mark Schaftlein CBMJ CEO stated: “We are fortunate that LoudMouth News has gained a following in the US and now that CBMJs LoudMouth News is expanding into Canada its audience and value to advertisers has significantly increased. Canna Broadcast Media has made significant strides throughout 2017 and we are poised to take full advantage of our footholds and the emerging cannabis marketplace.“

Canna Broadcast Media/Loudmouth News has established relationships in Radio, Print, TV, and online media on a national basis produces several cannabis based content programs including Loudmouth News currently cleared to air on over 700 radio stations nationwide.

(CBMJ) dba Canna Broadcast Media specializes in getting mainstream media cleared promoting the cannabis sector including network TV, radio, and digital ads targeting those who wish to take advantage of the incredible investment opportunities that exist in the cannabis sector. Canna Broadcast Media acquired "LoudMouth News" www.loadmouthnews.com which became the first and longest running syndicated terrestrial radio news program that focused on the news relating to the marijuana industry. LoudMouth News presents the news and commentary in an entertaining neutral manner highlighting the most impactful current news in politics, products, sociological issues, businesses, and the ever-changing perceptions of marijuana usage.

This report provides in depth study of “DHA Supplements Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The DHA Supplements Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.

Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of DHA Supplements in these regions, from 2012 to 2022 (forecast), covering
North America
Europe
China
Japan
Southeast Asia
India

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
Fatty Acids
Phospholipids
Seafood Fats and Oils
Other

On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including
Dairy Products
Grain Mill Products
Bakery Products
Other

This report provides in depth study of “Non-dairy Creamer Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Non-dairy Creamer Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.

On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including
NDC for Coffee
NDC for Milk Tea
NDC for Baking,Cold Drinks and Candy
NDC for Solid Beverages
Other

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
Vegetables
Meat
On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate of Frozen Dumplings for each application, including
Supermarkets
Food Services
Independent Retailers
Other

ICSC RECon is the world’s largest global gathering of retail's most prominent groups and the premier event for Asia Pacific’s heavyweight retail and real estate industry leaders sharing new ideas, discussing channel integration, new technologies, innovation applications, and shopping center transformation among industry hot topics, while providing a platform for US companies like Trilogy Brands to create a table discussion forum to address the importance of brand value, expand the challenges and opportunities in the Chinese market, create win-win cooperation between brands and investors, and discuss the topic of the future shopping centers centered around branded F&B.

The program featured a keynote presentation from The Disney Institute and included sessions on Retail Innovations, Food is the Future, The Hyper-connected Consumer, New Leasing Models, and more.

The conference took place in Thailand, one of the most vibrant and growing luxury, retail economies in Asia Pacific and a thriving city -Bangkok- with one of the highest population densities and growth in Asia Pacific. As technology and demographic shifts occur at an accelerated pace, the Asia Pacific retail landscape is rapidly evolving. Consumers, particularly the growing millennial population which is shaping the future consumption market, are placing a high priority on experiences and convenience. Behaviors and expectations are not as easily predicted as was the case in the past.

Under the auspices of the co-hosts: Trilogy Brands and Taubman Asia, the leading shopping center developers, retailers and industry leaders in the Asia Pacific region gathered at the ICSC Networking Lunch and Dedicated Table Discussions to address the numerous issues critical to the industry: Innovative retail concepts, effective customer-engagement strategies, seamless customer experiences, the strength of brands, the increasing role of food and beverage in retail, and to discuss ideas and opportunities over an interactive session.

“The world is obsessed with American brands, and Asia Pacific’s consumer is ready to experience something new” according to Barbara D’Amato, CEO of Trilogy Brands. “You must understand the fundamentals that are driving demand, growth and trends in the US today in order to know what brand to invest in and be sure to bet on the next retail success”.

Key drivers include: Brand strategy; a fluid retail strategy; a marketing strategy that incorporates full digital integration, customer centricity, big data, and social media; collaboration, information, speed, adaptability, and opportunity”. D’Amato continues, “Today brands are on steroids and something new will turn up that nobody can forecast. That’s a fact. If you are connected, focused, deliver with precision, are willing to adapt to acceleration and galvanize the organization into change to best serve consumers, while leveraging from the power of global partnerships, you can perform very well in most any global market and become the next retail success brand".

Barbara D'Amato Amidst Top Tier Global Business Leaders Honored to Participate in the Future Investment Initiative by the Public Investment Fund

We are honored and excited to work with the Public Investment Fund leveraging from a powerful US-Saudi collaboration as a participant in the historical transformation shaping the future of the Kingdom”

— Barbara D'Amato, CEO. Trilogy Brands Group

RIYADH, SAUDI ARABIA, December 29, 2017 /EINPresswire.com/ — Riyadh. November 2017 — The Saudi Arabian sovereign wealth fund: The Public Investment Fund (PIF) recently launched the Future Investment Initiative (FII), intended to explore investment trends, opportunities and challenges in the years ahead. The brightest minds in the industry, controlling over $22 trillion dollars of assets under management, were in attendance.

Barbara D’Amato, CEO of Trilogy Brands Group was invited by the Government of Saudi Arabia to participate in this historical forum among a select group of top-tier global business leaders, investors and thinkers from across the world, at the invitation of the Kingdom of Saudi Arabia’s Public Investment Fund, one of the largest funds in the world with assets estimated at over $180 billion.

For the inaugural event, a number of high profile speakers and inspiring leaders were in attendance, including HH Mohammad Bin Salman Al Saud, Crown Prince and chairman of the Public Investment Fund; HE Yasir Othman Al Rumayyan, managing director PIF; Christine Lagarde, managing director of IMF; Nicolas Sarkozy, Former President of France; Tony Blair, former Prime Minister of UK; Larry Fink, chairman and CEO of BlackRock; Stuart Gulliver, group CEO of HSBC; David Bonderman, CEO of TPG; Ariana Huffington, CEO of Think Global and Board of Uber; Tong Li, CEO of Bank of China; Masayoshi Son, chairman and CEO of SoftBank Group; and Richard Branson, Founder of Virgin Group.

“We are honored and excited to work with the Public Investment Fund leveraging from a powerful US-Saudi collaboration as an active participant in this historical transformation shaping the future of the Kingdom and the world, in essence, creating a highway for the monetization of brand value on a global scale”, added Barbara D’Amato.

The FII forum is not open to the public. Its immediate goal is to create regular events to be held over the course of the years to examine global business trends, ultimately, helping to shape PIF’s investment strategy in line with the Kingdom’s Vision 2030.

According to Arabian Business, PIF's managing director Yasir Bin Othman Al Rumayyan said: “The Future Investment Initiative will provide an unprecedented opportunity for many leaders and influencers around the world to better understand the future of the global investment landscape. It will also act as a platform to showcase the PIF’s redefined investment mandate and strategy, as it progresses towards becoming the world’s largest sovereign wealth fund.”