MorningStar is committed to protecting your privacy. This privacy policy addresses only the information collected by us from you as a result of your use or browsing of our website, MorningStarSeniorLiving.com. We have designed this website to help current or prospective residents make decisions regarding options for senior living and senior care.

What do we use your information for?

Any of the information we collect from you through our website may be used in any of the following ways:

To improve our website— we continually strive to improve our website based on the information and feedback we receive from you.

To improve customer service— your information helps us to more effectively respond to your customer service requests and support needs.

To enhance your web browsing experience and to provide you with the information you seek in an efficient manner.

To send periodic emails to the email address you provide through our Contact Us form containing information you requested, and to add you to our mailing list/newsletter.

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent.

This privacy policy does not apply to information we may collect from you offline or in person. For our residents and their families, please see our privacy policies received as part of your move-in documents.

What information do we collect?

When contacting or registering on our site, as appropriate, you may be asked to enter your name, e-mail address, mailing address or phone number. This will be the only personal information that we would collect. You may, however, visit our site anonymously and in such a case, the information we collect from your visit to our website would not be personal. To the extent you post information or upload information to our website and make it available for general viewing, we will not be able to treat that information as confidential. Please do not submit patient health information through our website.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.

How do we collect information?

We collect certain information when you either apply online for employment or when you fill out the contact us form on our website. In addition, we utilize certain technology tools to collect additional information such as cookies and IP addresses. The collection of this information is primarily used to track website usage.

We may collect IP addresses for system administration and internal tracking. When you visit our site, our servers log the IP addresses only. We do not link IP addresses to anything personally identifiable.

We may place a cookie on your computer. Cookies are pieces of information that a website transfers to an individual’s hard drive for record-keeping purposes. The information stored will make your usage easier and faster because it allows you to use the site without having to re-enter information on each visit. We also use cookies when you fill out the Contact Us form on our website. This may or may not identify visitors when they return to the site. We do not use cookies to identify specific individuals, nor do we share personalized information gathered from your cookies with any third parties.

We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports.

Our website and trusted third parties will utilize search engine optimization tools and techniques, such as Google Analytics, that will help us understand how you engage with our website. These tools will use cookies to track visitor interactions. These cookies and data collected from them will help us compile reports and information to improve visitor usage and search engine rankings. Each tool will have its own method for allowing you to opt out of its data collection efforts. Please contact us at the email below for more specific information about the search engine optimization tools that we utilize.

In addition, we may use cookies to provide MorningStar display advertisements to websites that our visitors use across the internet. These campaigns do not collect any personal information, however, they may allow us to target computers searching for senior living and senior care services. To the extent you desire to opt out of these campaigns, please contact us at the email below and we will provide you with the necessary opt-out contacts.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our rights or the rights of others. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act); we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page. This policy was last modified November 2014.

If you have a question about this Privacy Statement or our handling of your information, you can send an e-mail to Lorna Lee, VP of Marketing and Communications, llee@morningstarseniorliving.com. If you no longer wish to receive emails, newsletters or other communications from MorningStar, please send an email to that same email.