The Tampa Bay Buccaneers — you know, that awesome team that finished the 2014 regular season with a 2-14 record — today revealed a “groundbreaking women’s program” called RED to teach women how to football.

What does that mean, you ask? I’ll let them explain it.

…(women will learn) how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest … RED members will also have access to exclusive networking events throughout the year designed to encourage interaction while providing practical advice on how to express their love for the Bucs into original design projects, fashion-forward team apparel and creative culinary creations.

via Tampa Bay Buccaneers RED site

That’s right, ladies! This “bold, new movement” will give women “gameday style tips from local area experts” and advice on how to incorporate “passion for the Bucs into other lifestyle interests such as tailgating and home entertaining.”

Because, girls, you know that footballing is all about pairing your tight jersey with the right pumps and making the perfect canapés. You know, football-y stuff. Woo!

The Bucs’ tone-deaf message completely overlooks the fact that plenty of women are already huge NFL fans: women actually make up about 45 percent of the NFL fan base, per a 2013 NFL-commissioned report. And we’re not just here because “our men” dragged us along.

Millions of humans tune in every Sunday during the season, only to be pelted with advertisements that objectify women and judge them based solely on appearance.

How about understanding women are strong, smart, interested, engaged football fans who actually know the difference between the game clock and the play clock, who will bring knowledge and statistics into the Tom Brady vs. Joe Montana argument, and who can effectively position the 1927 NY Giants as the fiercest team the NFL has ever seen?

Fact is, the NFL has a huge opportunity here to lead a culture shift. In light of last season’s scandals involving domestic and child abuse, it’s no longer enough for players wear pink in October for breast cancer awareness or do ads honoring their moms. And, while Commissioner Roger Goodell is on the right track by appointing four women to shape league policy on domestic abuse, it’s mere lip service as long as women are judged by their appearance and evaluated by how well they can cook and entertain (which is precisely the message RED sends) instead of being accepted as real humans who are capable of being fans.

We don’t need pink jerseys.

We don’t need to be taught how to blend our team pride with the latest fashion.

We don’t need Pinterest to tell us how to enjoy a sport.

We are already watching, cheering, donning our favorite jersey, cracking open a beer, eating nachos and yelling at the TV. As one does on game day.