Summary: Strategy to own more search real estate
The best way to take advantage of this is to:
Identify your top 50-100 highest priority keywords.
Scrape page 1 of Google for all the ranking URL’s.
Pull back baseline trust and authority metrics on those URL’s; domain age, # of links to the domain, # of links to the page, word count, and page-level keyword targeting (via meta attributes), using something like URL Profiler.
Map a content type to each (we’re now doing this using DeepCrawl, which is pretty sweet)
Sort by content type, and create a new list for each.
Use this data to inform your SEO content map, and get crackin’.