Focus Factor Review: Stuck in the Year 2004, Focus Factor Is Outdated.

Ionitial Thoughts on Fcus Factor

Focus Factor is one of the most well-known nootropic supplements in the industry, but not necessarily for the right reasons. Upon research of this supplement on other review sites, we found that Focus Factor was the target of legal action in the past. Apparently, the company behind the supplement had made statements that were so misleading that the FTC had to come in and settle the matter. While these things happened over ten years ago and the company has changed its ways, it is difficult to shake off such serious accusations from the US government. However, with strong sales prior to the lawsuit, Focus Factor was able to pay off the settlement, change its marketing approach, and get back in the game. What we find nowadays is a new version of Focus Factor along with an updated set of claims and product details. We will give our advice at the end of this Focus Factor review so that you can make your own judgment call on this supplement.

Marketing Practices of Focus Factor

This was the area of contention with the old Focus Factor, so we wanted to check in on the marketing practices of the newer version of Focus Factor to see how it compares. In the past, Focus Factor used unethical marketing tactics to persuade people to buy its products. Specifically, Focus Factor paid a PR firm to give customer reviews for its products, the parent company’s own lawyer pretended to be a product endorser, and the other people who appear to be neutral reviewers were paid or given free product in return for their review.

The new Focus Factor does not use any of these tactics, largely because it does not have to anymore. Focus Factor is one of the few nootropic supplements that has made its way into the mainstream marketplace. The reviews we saw on the Focus Factor website are all genuine, and the reviews on Amazon and elsewhere also check out. Does this mean that Focus Factor is the #1 cognitive enhancing supplement it purports to be?

Focus Factor Ingredients

In order to test whether or not Focus Factor is the top cognitive enhancing supplement, we examined its formula. The ingredients used in Focus Factor are standard, run of the mill substances. Bacopa and DMAE are both good nootropics, but we have come a long way the last 10 years in terms of what we expect of a nootropic substance. No longer is providing a minor ‘boost’ in mental energy enough. We have seen what piracetam and Noopept can do (provide short-term and long-term cognitive benefits that do not lessen with time), and most of us expect all nootropic supplements to be on par with these expectations. Focus Factor is still lagging in the 2000s, whilst everyone else here is excited about what is happening in the 2010s and onward into the 2020s. Thus, our review of the Focus Factor ingredients is less about what Focus Factor contains and more about what Focus Factor lacks.

Pro’s and Con’s

Pro’s
– No harmful ingredients or side effects
– Will not hurt you if you take it

Con’s
– It does not increase performance or mental function
– Going for a 20-minute jog or having a coffee will do more for you

Cost and Summary of Focus Factor

Focus Factor has one benefit over other nootropic supplements – cost. Coming in at just $27.99 for a one month supply, Focus Factor is one of the cheaper alternatives out there. However, before getting impressed with this price point, consider why the price is so low. What ingredients comprise Focus Factor and how much do they cost? What is the quality of these substances? From our research, we found out that the ingredients are of standard quality. With more and more supplements featuring hard-to-source ingredients like Noopept and racetams, Focus Factor just seems stuck in a place from a decade ago, unwilling to change its formula. For those who have never tried a nootropic supplement before, Focus Factor may be adequate. For this purpose, we have given it a higher than normal score, simply for the reason that it could help introduce people to the world of nootropics, which is a good thing in our humble opinion.

2 Comments

I must differ with your assessment of Focus Factor. They send you a free sample while signing up for auto ship. After about a month of taking it I started having headaches which are uncommon for me. I stopped the regimen and the headaches subsided. I started again and the headaches returned. Obviously it is impossible to focus clearly while your head is throbbing. Also there was a distinct fishy smell when opening a new bottle. After a while just the smell bothered me. I called the company for my money back guarantee and shipping back instructions while pleading my case. It was difficult to unravel the auto ship. Eventually the boxes of bottles stopped arriving and piling up. I never received a refund of course but the agony was over. Caveat Emptor.

It would also be a good idea to include the label’s list of ingredients for these reviews. There are some substances that my system is sensitive to. If I see these in the ingredients I know to avoid the product. A glossary of ingredients and where they are sourced from and a brief explanation of their benefits would be educational for the layman. I find this site to be very helpful by collecting the pertinent information in one place. Thanks for your efforts.

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