Apigee in the News

Mobile apps have become the most common daily interaction channel for the banking industry as a whole, and 45 percent of smartphone users in the U.S. and U.K. have downloaded and been satisfied with banking apps, according to a study released today by Apigee Institute. By contrast, only 27 percent of the same pool of respondents have downloaded and been satisfied with apps from large retailers.

Modesty is an uncommon virtue among software vendors. It doesn't matter what part of the technology market they represent — customer experience, digital marketing, social business, web content management systems ….

Apigee is trying to help developers integrate Apple Pay into their retail and gaming applications. The company (Apigee) itself is actually an API management and predictive analytics platform specialist -- and Apple Pay (in case you hadn't noticed) is Apple's "mobile digital wallet" for iPhone 6 and Apple Watch.

A store locator on a retail site can function faster if it doesn’t have to call back to a database to retrieve locations. That’s just one example of how APIs can facilitate the rapid exchange of data that is vital for delivering the information shoppers want and businesses need.

In a move that should significantly boost global sales of popular programmes such as Top Gear and Doctor Who, BBC Worldwide will next year launch a new service that will let viewers buy and keep digital versions of its shows. Dubbed BBC Store, the service will be integrated with the broadcaster’s existing on-demand service, iPlayer.

Many successful application programming interface initiatives start with the goal of unlocking data that is protected by traditional Web or perimeter-based access controls. Although those back-end applications were designed to address a business problem, over the years they have evolved into monolithic, complex and unmanageable applications.

The Apple Pay platform for payments that went live this week has boosted interest in payment systems of all types. But while Apple is clearly poised to become a leader in the category, the impact of a potentially widely used payment system is just beginning to be felt. This week, First Data unveiled a Payeezy e-commerce platform, powered by the API management platform from Apigee, that has the potential to alter the mobile e-commerce landscape.