Now is
the last minute to prepare your Easter greeting! How is your Easter campaign?
Here are 4 tips for you to double check if your Easter card is ready to
generate leads. Check it out!

1. Relate your products /services with Easter

“Happy
Easter!” Will you get impressed by this type of greetings? Of course not. Never
simply send out seasonal greetings with just a simply blessing. Provide your
readers with valuable information in the greetings so that your eDM can stand
out from crowds of seasonal greetings. For example, if you are marketers in
travel industry, your eDM can include travel tips or travel packages. How about
if you are just a boutique owner? Show your new Spring items! I know that some
of you may be in trouble with the eDM content as your business is totally irrelevant
with festivals. How do you think of simply providing discount or freebies?

2.Do not use promotional tone in the eDM

Yes, if
it is too difficult to relate your products with the seasons, discount given in
eDM may be the only solution. Yet, be careful with the tone used in the eDM. A
promotional tone used will cheapen your edm, even your brand. Bear in mind that
the seasonal greetings should convey your care and value to your customers.
Promotional message will drive your customers crazy.

3.Festive design

Do use
different themes and designs for the seasonal eDM. When your customers’ inboxes
are clogged with seasonal greetings, they will just scan the emails and spend
few seconds on them. Thus, an eye-catching design and content is a must for
seasonal greetings. As mentioned before, “Happy ______” will not entertain
readers and may even be reported as SPAM. Be more humane like sharing your festivities
with customers and spreading your joy and fun. Say, if you are going to have
party with your colleagues, do take pictures and share them in eDM, so that
your audience can enjoy the festivals with you. While those pictures show your
real life in company, they can catch your readers’ attention.

4.Personalize your greetings

Personalization
works great to show your care to customers. Do send out a personalized eDM with
your customers’ names or even send out eDM which is tailor made according to
your customers’ preference. Ending with your colleagues’ names, who are
connecting with those customers, will even work better than just ending with
the company name.

Happy
Chinese New Year! How is your email marketing performance in 2014? According to
Econsultancy’s 2014 Email Marketing Census, nearly 70% companies rated email
marketing as ‘excellent or good” for ROI (return of investment). Performance of email marketing still surpasses all other online marketing channels.
Averagely, email marketing can generate over $44 as return on every $1 spent. The
ROI is an enormous number, 440%, which you never imagine. While 75% of digital
revenue is created by different online marketing channels like SEO or PPC, 25%
of digital revenue is solely generated by email marketing.

92% of business spreads out their
product information via email. Yet, different email clients ,like Gmail, start to prioritize
emails and sort the emails into various categories in 2014. Your subscribers’
engagement history will be the criteria of prioritization and sorting.
Therefore, you must provide more valuable information to your audience in 2015.

So what eDM content will captivate readers? 72%
of email users pointed out that they would subscribe email for coupons or
freebies. 70% of them had also redeemed the discounts via email. Emails with
coupons or discounts can effectively boost your readers’ loyalty as this kind
of emails is what your audience love to receive. Once they get used to your
email and even fall in love with your brand, they will keep opening your email
as habit. 70% of email users said that they would never miss the emails from
their favorite brands. 66% of online shoppers have made orders just because of
receiving email marketing messages.

While 55% of USA companies rely on email
marketing as it creates more than 10% of total sales, you should get equipped
with advanced email marketing strategies and technology to fit 2015 email
marketing trends. In 2015, personalized and real time email marketing messages
become more important to engage your audience. Sending right eDM content to
right person at right time can increase 14% to intention of purchase and also
18% to likelihood of referral. Segmentation and targeting are necessary for
sending right messages too.