You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]

Are you thinking about your marketing primarily in terms of getting it done? …creating social posts, ads, images, podcasts, blog posts…? …then putting it out there? …then you feel like you’re done? If so, you might be a checkbox marketer. Now there’s absolutely nothing wrong with getting things done. Obviously you’re not going to be very successful if you can’t […]

I HEREBY GIVE YOU ALL PERMISSION to point out anything I do that you think could be better. Please give me constructive feedback whenever you want. It won’t make me like you less. It will make me LIKE YOU MORE (if you care about that). Your feedback might be right and it might be wrong. […]

HEY. Words sell. Some words grab your attention so hard they give you whiplash. LOOK. Certain words wipe your memory of what you were working on before. They reprioritize everything else. They take precedence. NEW. The ironic thing is: if you want profits, you need something old and proven. But old is not sexy. Profits should […]

This post began as a podcast… feel free to just listen, or both listen AND read along! I’ve added a few more things in the text and there are some cool pictures… You know what’s funny… funny-weird? Is that when you’re an expert, people are always asking you for your predictions. Especially around the end of the […]

This is a blog post that began as a podcast- feel free to listen instead, or listen AND read along below. Today, I want to talk to you about something I think is really important for success for business and something we see all the time with marketing. You have to be willing to do whatever it […]

80% of new businesses fail. That means four out of five business owners have the wrong idea. If most business owners agree with you, you may be missing something. You’d better do something weird. You need to be that one person the other four business owners think is an idiot. Idiot and idiosyncracy come from […]

If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one. The question is: how effective is your funnel? When we map out a business’s funnels and assign numbers to them, they’re usually stunned by how many people drop out at each […]

Recently I saw that some digital marketing strategists were surprised by Facebook’s recent announcement about posts of a promotional nature. According to people we surveyed, there are some consistent traits that make organic posts feel too promotional: Posts that solely push people to buy a product or install an app Posts that push people to […]

A lot of times in business we give lip service to helping customers, but how much are they actually helping us? A lot! In medicine, they say a doctor is “practicing” medicine – she’s helping people but she’s also learning. That’s one reason I’m so grateful for all our clients, past present and future 🙂 […]