The company also announced it has selected Assured Logistics, a part of the
Canada Post group of companies, to handle fulfillment services for Amazon.ca.

Amazon.ca offers Canadian customers a vast and growing selection of more than
1.5 million books, CDs, videos and DVDs in English and French, greater
convenience, and everyday low prices--including 30 percent off books over $30
Cdn and introductory free shipping on orders over $75 Cdn. The site features
prices in Canadian dollars and the increased speed and low rates of shipping
from within Canada.

"Amazon.ca provides great savings and convenience to Canadian customers and
allows us to source products from Canadian publishers and distributors and work
with them to increase online sales of their merchandise," said Jeff Bezos,
founder and CEO of Amazon.com. "Amazon.ca will not only serve Canadians, but
will also export Canadian products all over the world, increasing the visibility
and reach of Canadian writers and artists."

"Canada Post is committed to providing its business and consumer customers with
the best possible service--which in this case means getting Amazon.ca orders to
their customers quickly and economically," said Stewart Bacon, senior vice
president Customer Relationship Management, Canada Post Corporation. "We're sure
the launch of Amazon.ca will be great news for Canadian consumers, and we intend
to work with Amazon.ca to continually raise the bar on the customer experience."

"Amazon.com has set the standard for e-commerce fulfillment worldwide. Assured
will deliver world-class logistics capabilities combining advanced order and
inventory management technology with fast and accurate fulfillment operations,"
said Jim Eckler, president and CEO of Assured Logistics. "Assured Logistics is
one of the only third-party logistics companies that can offer the value-added
expertise in retail merchandise fulfillment to meet Amazon.ca's requirements. We
are dedicated to delivering a high-quality, transparent customer experience in a
very rapid timeframe."

Amazon.ca's dedicated Books, Music, DVD and Video stores feature content such as
customer reviews and original editorial reviews in both English and French, as
well as bibliographic information from the National Library of Canada
(www.nlc-bnc.ca), the federal cultural institution responsible for collecting,
protecting and making accessible Canada's published heritage. Visitors to
Amazon.ca also have the option to view their Shopping Cart and place their
orders in English or French.

In addition to providing greater value and convenience for Canadian customers,
Amazon.ca offers the Amazon Associates Program. The Amazon.ca Associates Program
enables Web site owners to earn referral fees by directing their site visitors
to Amazon.ca, which pays commissions of up to 15 per cent for sales generated by
referred visitors. To celebrate the launch of the new program, Amazon.ca will
pay Web site owners double commissions (up to 30 percent) through July 31, 2002.
Becoming an Amazon.ca Associate is free and simple. Additional information can
be found at www.amazon.ca/associates.

About Amazon.ca

Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that
have become known for great prices, selection and convenience. Amazon.ca
customers can find and discover over a million English and French books, CDs,
videos and DVDs--all at everyday low prices. Amazon.ca sources products directly
from Canadian publishers and distributors, ensuring a rich offering of Canadian
titles and content. Features such as original editorial reviews in English and
French and product recommendations help Amazon.ca customers find the right
products for them among the site's broad selection.

To ensure all orders are delivered to customers quickly and efficiently,
Amazon.ca works with Canada Post, one of the world's most progressive postal
companies. Orders placed at Amazon.ca are fulfilled and shipped from within
Canada by Assured Logistics, a part of the Canada Post Group of Companies.

Through Amazon.ca Associates (www.amazon.ca/associates), third-party Web sites
can link to Amazon.ca and earn referral fees on sales generated by that link.
Customers can also go directly to Amazon.ca from MSN Canada, canada.com,
Canoe.ca and AOL Canada.

Amazon.ca is the trading name of Amazon.com.ca, Inc., an affiliate of
Amazon.com, Inc.

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to potential future losses,
significant amount of indebtedness, competition, strategic alliances and
business combinations, seasonality, potential fluctuations in operating results
and rate of growth, foreign currency exchange rates, management of potential
growth, system interruption, international expansion, consumer trends,
fulfillment center optimization, inventory, limited operating history,
government regulation and taxation, fraud and Amazon.com Payments, and new
business areas. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its Annual Report on Form 10-K for
the year ended December 31, 2001, and all subsequent filings.