Meet Simplr

When I got my first mirrorless camera, I was all too happy to ditch my bloated DSLR. For the first time in years, I had a reasonably-sized camera with truly professional image quality — and I was excited to pair it with the exact right strap.

30 years prior, When I “borrowed” my dad’s camera, the strap left a lot to be desired. It was far bulkier than necessary, especially for a small 35mm SLR. Although it was quick-release, that function was performed via oversized metal clips which were uncomfortable under my hand, and left a wake of scratched paint. Stylish as it was, combining both velour and embroidery, it would become a relic of that bygone era — no doubt bested by any number of straps in this second decade of the new millennium…

…except it wasn’t.

Shockingly, all the modern straps suffered from at least one of the issues I’d noticed some 30 years prior — unnecessary bulk, clumsy hardware under my hand (where it’s most annoying), or metal that could damage my camera and lenses — so I decided to make my own.

Suffice to say, it came out pretty good … good enough to make some more.