Skechers Replaces Kim Kardashian With a Dog for Super Bowl Commercial

Kim Kardashian's reign as the face of Skechers has come to an end — and she's being replaced by a dog.

The 30-year-old reality TV star was featured in a sexy ad for the sneaker manufacturer during last year's Super Bowl (you can check out the spot here), but now the company has decided to go another way.

This year, a French bulldog will be wearing a pair (actually, two pairs) of Skechers' new running shoes while racing against a pack of greyhounds, USA Today reports."Kim got us more attention than we ever dreamed. We have to establish Skechers as more than a lifestyle company," Skechers Fitness President Leonard Armato says.The company says the decision was by no means a snub — and has nothing to do with her infamously short-lived marriage to

Kris Humphries. Armato said Kardashian helped the company raise its profile considerably, quadrupling the number of its Facebook from 100,000 to 400,000