If You Can’t Measure Mail, You Can’t Manage It

By Jay Maller, Founder/CEO, Eco-Mail

In 2016, the USPS delivered 27 billion pieces of B2B mail. Here and now, in the digital age, that’s a lot of paper – and it’s being distributed to pretty much every corner of your organization. Moving all that physical mail is expensive, probably much more expensive than you think. But you may never know, because it’s really difficult to get metrics on physical mail. In fact, I’ve never talked to a company that had reasonable metrics on their mail … (click to read more)