√ Managerial concept: science and technology, quality and service and win-win results√ Core concepts: trust, market, learning and talents√ Targets: always to be the fresh air of the industry√ Mission of the employees: development, creativeness and honest corporation comes first√ Spirits of employees: creativeness, honesty and persistence√ Targets of employees: intelligence and win-win results√ Working style: seriousness, happiness and changeability