Sportson

With Storm Commerce platform, the cycling specialist chain Sportson has started selling directly to consumers via e-commerce and established solutions and concepts to meet new demands from both the private and public sectors.

About Sportson

Sportson was founded in Gothenburg in 1980 and is today run under a common franchise concept with 23 stores in 14 locations around the country – from Gothenburg in the west to Sundsvall in the north. The goal is to continue to grow continuously and Sportson is today Sweden’s largest bicycle specialist chain. The ambition is to be the best on bicycles and accessories and to offer the market’s widest range of well-known brands. Sportson is proud of its knowledgeable, committed and service-oriented store staff with skilled bicycle mechanics in their own workshops. The company lives by the motto “We know cycling”.

Sportson implemented its Storm e-commerce platform in 2017 with Grebban as Solution Partner.

Assignment

Sportson previously worked very manually and was unable to offer sales online and presented only the products via a digital catalog. With the new solution, Sportson gets a better structure on its product data and a system that enables business development at all levels. The work of connecting several different systems to one platform facilitates the administration, the sales online and in the physical stores. The solution integrates both the point-of-sale systems (POS) and the ERP for supply of product data.

During the development of Sportson’s omni-channel solution, a separate project was initiated to broaden Sportson’s service offering to companies and public sector. Thanks to Storm, Sportson was able to easily create customer-specific portals for sales in both the private and public sector in order to build long-term and recurring business in a new way. As a result of, among other things, health and environmental effects, the bicycle takes on an ever-increasing place in the operations in both the public and private sectors. In order to meet the high demands on new markets, a new solution was required that was both universal and flexible.

Sportson • B2C & B2B

A B2C-commerce project developed into B2B

Spendrups • B2B

Consumer-inspired B2B-commerce solution

Blåkläder • B2B

A scalable B2B solution for multiple markets

Cervera • B2C

Omnichannel and new logistics solutions

Adlibris • B2C

Effective range expansion

Kitchentime • B2C

Support for a rapidly growing product range

Svenska Färghusgruppen • B2C

E-commerce solution for a franchise chain store

Swedish Match • B2C

Headless Commerce - an absolute requirement

Sportson

Sportson was founded in Gothenburg in 1980 and is today run as a franchise concept with 23 stores in 14 locations around the country. Sportson sells top-branded bicycles.

With Storm Commerce platform, the cycling specialist chain Sportson has started selling directly to consumers via e-commerce and established solutions and concepts to meet new demands from both the private and public sectors.

Spendrups

Since the foundation over 100 years ago, Spendrups Breweries have grown into Sweden’s leading brewery. Despite its size, the family has never renounced the proximity to the soul of the beer and its craftsmanship. With Storm Commerce, Spendrups has received a consumer-inspired e-commerce solution that targets the company’s B2B customers.

Kitchentime

KitchenTime was founded in 2013 with a vision to establish itself as the leading Nordic online retailer of kitchen equipment. Via acquisition of Confident Living and the formation of Kitchentime Group, the company has broadened its product range and is one of the fastest growing ecommerce companies in the Nordic today.

Storm Commerce allows KitchenTime to streamline the management of its large and rapidly growing product range and focus on automated technology-driven ecommerce.

Svenska Färghusgruppen

Svenska Färghusgruppen, is a central organization for 17 paint retailers in Sweden. The stores have traditionally handled most of their sales in stores, thanks to their local presence.

With its e-commerce initiative, Svenska Färghusgruppen wants to reach out to a broader market and increase sales to private individuals. The new e-commerce solution gives the retailers the opportunity to strengthen their local brands and increase sales.

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