The store marks the start of Starbucks' first foray into the $50 billion health/wellness market--where it also believes that it can
compete with CPG giants, Jeff Hansberry, a former Protcter & Gamle exec who is now president of Starbucks Channel Development, told USA Today.

Fresh Evolution's prices aren't cheap--$7.99 for a 16-ounce
"hand-crafted" juice; $8.25 for a salad ($2.50 more if you want chicken or steak on it); $8.75 for hold or cold sandwich "bowls" and $7.50 for a wrap (wrapped in collard greens, not pita).