Ad targets Obama’s support of same-sex marriage during Democratic Convention

ARLINGTON, Va. — The Campaign for American Values political action committee has launched a new advertising campaign aimed at independent voters and Democrats unhappy with the President’s position on same-sex marriage.

In the 30-second spot, titled “New Morning,” a couple discusses how “Obama is trying to force gay marriage on this country.”

“That’s not the change I voted for,” says one of the actors in the ad.

A “Vote Romney/Ryan” graphic then flashes across the screen as another actor says they can instead “vote for someone with values.”

Watch:

As delegates and the democratic faithful gather in Charlotte, N.C., where the Democratic National Convention is currently underway, the ad is running on nearly every media outlet in the city and around the state.

Earlier this year, voters in North Carolina approved a constitutional amendment defining marriage as solely between a man and a woman, effectively banning same-sex marriage.

North Carolina is considered a key swing state, with the latest polling showing GOP nominee Mitt Romney only with a slight lead of 47.3 percent of the vote, compared to President Obama, at 45.3 percent.

Obama announced his support of marriage equality just one day after North Carolina’s amendment passed; his re-election campaign has since criticized Romney for his outspoken support of a constitutional ban on same-sex marriage at the federal level.

On Monday, the Democrats unveiled a party platform that called for the “freedom to marry” for gays and lesbians — the platform was approved earlier Tuesday with no dissent.

The GOP platform, approved at the Republican National Convention in Tampa, Fla., last week, calls for a federal ban on same-sex marriage