Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers

by Martin Beck

Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly engaged with content related to holiday shopping, including Black Friday and Cyber Monday. The segment, which will run through New Year’s Day, can be used on any ad format on either network.Read the full article