Welcome to

Subaru Badge of Ownership

Subaru owners are known for living life to the fullest and love to share their interests with others.
Now you have a unique way to let other Subaru owners know what you enjoy most with your own Badge of Ownership.

Our gift to you

Each unique Badge of Ownership reflects the number of Subaru vehicles you have owned.
Whether this is your first Subaru or one that’s joining a long line of Subaru vehicles in your family, we want to thank you for choosing Subaru.

Show everyone what you’re passionate about

Each Badge of Ownership has an adhesive backing so it can be affixed easily to any metal surface.
Attach to your Subaru to show everyone what your hobbies and interests are.

Personalize

You can personalize your Badge of Ownership with one or more lifestyle icons that reflect your personal interests or hobbies.

Our gift to you

Each unique Badge of Ownership reflects the number of Subaru vehicles you have owned.
Whether this is your first Subaru or one that’s joining a long line of Subaru vehicles in your family, we want to thank you for choosing Subaru.

Personalize

You can personalize your Badge of Ownership with one or more lifestyle icons that reflect your personal interests or hobbies.

Show everyone what you’re passionate about

Each Badge of Ownership has an adhesive backing so it can be affixed easily to any metal surface.
Attach to your Subaru to show everyone what your hobbies and interests are.