Taiwan Internet Marketing training for Agricultural and Food products organized by Asian Productivity Organization is being held in Taipei from 11 – 15 May. Representatives from Agricultural and Food products industry from different countries in Asia participated in this 5-day training event to learn new e-Marketing skills which they need to implement for their industry.

One of the participants Yip Zhe Wei from Taiwan selling fish B2B expressed that 70% of his company’s sales derived from local Taiwan market and 30% from overseas market including the U.S, Europe, Japan and Korea. He wished to engage in B2C sales direct to end customers after the training to get higher profit margins.

Fione Tan, top Internet marketing coach and CEO of eOneNet.com, one of the e-Marketing trainers in this event, indicated that there are two types of competitors for e-Marketing, one is local and the other is global. One needs to master different skills for different types of market, including using different popular e-Marketing platforms such as Google and Facebook.

Tan will also be sharing how to set up one’s own ecommerce platform for brand building during the 5-day training, with hands-on sessions.