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Jack Russell Flagship Store

Jack Russell Flagship Store

Retail project in Paris

YOU&ME are currently working with Men’s Accessories Designer Brand Jack Russell on the branding and interior of their flagship store in central Paris.

The brand are using the Morse Code for their logo and branding identity and the new shop design takes cues from that to create a highly lavish and slick interior with glossy orange walls which display hidden Morse Code messages for the visitors to decipher.

The shop interior has been designed in a way as to provide flexible and adaptable displays for the shop’s changing needs during A/W and S/S fashion seasons. The black and orange colour theme reflects the detailing of their luggage products and accessories, resulting in an interior which is cohesive to Jack Russell’s aesthetic and design identity.