Infographics Are More Viral

The data’s in: Infographics have more virality than presentations and documents!

When we launched our new infographics player in July, it was because we had little doubt the web was becoming more and more visual — and infographics were seemingly becoming the future of data-sharing. Being the data-driven organization that we are, we were interested in testing the popularity of this new content type. We analyzed more than 1,000 infographics uploaded to SlideShare since launch, and the results are pretty compelling:

-Infographics are liked 4x more than presentations, and 23x more than documents on SlideShare

-Infographics are shared 2x more than presentations, and 3x more than documents on other social networks, such as LinkedIn, Twitter and Facebook.

14 Responses to “Infographics Are More Viral”

Arpit,
Thanks for the great story and for sharing the metrics that back the power of visual storytelling and the use of infographics. The numbers don’t lie!
And congrats on the success of your infographics player launch!
Mary

They probably get shared more than anything else because of all the TIME and EFFORT that was put in to them, unlike a pdf document converted from a word doc, someones slides they slapped together last minute and uploaded.

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About the SlideShare Blog

SlideShare, a LinkedIn company, is the world's largest community for sharing presentations. The SlideShare Blog is a space for SlideShare users, fans and others to discuss and share best practices on the site, favorite presentations, new features and more.
Email us at editor at slideshare dot com.

About the SlideShare Blog

SlideShare, a LinkedIn company, is the world's largest community for sharing presentations. The SlideShare Blog is a space for SlideShare users, fans and others to discuss and share best practices on the site, favorite presentations, new features and more. Email us at editor@slideshare.com.