Press Release

Press ReleasePrologix wraps up successful Test and Measurement Roadshow in the UAE

Prologix wraps up successful Test and Measurement Roadshow in the UAE

The Roadshow showcased world’s leading Test & Measurement technologies on a single platform

Dubai, United Arab Emirates, 05 June, 2014: Prologix, a leading Value Added Distributor in the Middle East and African region held the first-ever roadshow for Test & Measurement on 27th May 2014 in Dubai. The giants of the Test & Measurement world and Prologix’s partners - AFL, IDEAL Industries, Spectracom, Agilent Technologies and Fluke Networks participated in the roadshow. The premium company in Fibre Optic Training, Light Brigade (an AFL Group Company) also took part.

The Roadshow was a commendable success, drawing a large number of prominent Reseller partners and System Integrators from across UAE. The emirates of Dubai and Abu Dhabi had a high representation.

Prologix Distribution is a reputed VAD in the region for Test & Measurement and Wireless technologies. A valued division of Prologix LLC, the System Integrator which is operating since 1998, the Distribution wing has over the years sealed strategic partnerships with global technology leaders in the field of Test & Measurement and Wireless. The company has a strong reseller channel network spread across Middle East and Africa. What has worked in its favour is its ability to understand customers’ needs accurately, and comprehensive mapping of the needs with offerings. Local stocking of the products and immediate availability has helped Prologix stand out in the crowd.

Prologix’s partners in Test & Measurement are currently finest in the world. AFL is world’s top manufacturer of Fiber Optic products and Test and Measurement Equipment. IDEAL is a global leader in data network (copper and fiber) testing technologies. Spectracom is the unchallenged leader in provider of GNSS Signal management solutions. Agilent offers the broadest range of innovative measurement solutions in the industry and is considered world’s premium brand. Fluke Networks is a trusted provider of network performance, security and monitoring solutions. Light Brigade is a well-known fiber optic training provider in the world for all levels from novice to expert fiber optic installer or designer.

The Roadshow combined product presentations and a mini-exhibition where the vendors showcased their world-class technologies. The audience was given a chance to personally interact with representatives of the principals and discuss in detail the applications of the Test & Measurement equipment for various industries. Arrangements were done to carry out demo of some of the key technologies, in order to satiate the audience’s demand. The venue of the event was Park Regis Kris Kin Hotel in Dubai. The event was kicked off with Registration and Welcome Breakfast and concluded with Networking Lunch.

Yasir Ganai, Manager-Operations at Glisten Salix FZE, a Prologix customer at the event said, “Prologix has a wide range of T&M instruments portfolio to meet the demands of this region. The roadshow was well organized and technically fruitful. The product information and hands-on knowledge received from the show certainly helps me serve my clients even better. We are proud to be associated with Prologix as we feel they are the best in terms of pre-sales, logistics, sales and implementation support on top of excellent pricing options’.

“Complex measurement challenges are faced in sectors like education, defense, wireless and communications. We have understood the changing demands of the customers and have met them by channelling world-class technologies from the global giants in T&M. This event was an opportunity for us to demonstrate our latest product portfolio and network with new channel partners. This fruitful event has motivated our team to continuously deliver products and services that make a quantifiable difference in the lives of the people”, said Mr. Amit Das, Manager Sales - T&M Instruments at Prologix.

Prologix is motivated by the success of the event and plans to conduct further roadshows in the coming quarters.