37 Triumph

TRIUMPH: new bra eliminates wire discomfort

LAUNCHED in New York last week by Triumph International, the new Magic Wire bra is said to be a response to the wishes of 12’000 women surveyed by the innerwear multinational. It features a flexible silicone wire that provides firm but gentle support in sizes up to G cup. It also features a built-in mesh stabilizer that moves with the body and enhances the support action. The new bra addresses the most frequent complaint about bras expressed by the women surveyed: that conventional wires tend to dig into the skin, causing discomfort and redness.

Magic Wire by Triumph

The new bra represents the latest step towards the Holy Grail of the corsetry industry: a bra that offers perfect comfort with optimum support and shaping performance.