Learn Social Media by Example

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students.
The campaign efforts are divided into 2 main... Read more »

Ad agency, Amsterdam Worldwide, unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcases top bloggers discussing how they... Read more »

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising. A Turkish... Read more »

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste... Read more »

Sometimes all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest.This will not only give people a reason to keep on checking your page but... Read more »

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting... Read more »

Blog Action Day is an annual event held every October 15 that invites bloggers from around the world to form a united front by tackling the same issue on the same day with the aim of sparking a global conversation on a topic. This year’s topic is water.

What is it about?

Blog Action Day 2010 : Water

Blog Action Day was originally started by Collis and Cyan Ta’eed in the summer of 2007 to raise public awareness about Environmental issues, and they did it by recruiting thousands of bloggers to write about the topic on the 15th of October, 2007 creating the yearly tradition of blog action day. In 2009 the Block Action day campaign was entrusted to Change.org, a leading blog network that focuses on social issues, to take responsibility for Blog Action day and take it to the next level.

The primary aim for Blog Action Day is to create a conversion and social discourse about an issue raising its profile and helping people to come up with solutions for problems that affect the world, think about it as crowd-sourcing problem solving. Already tackling issues as the environment(’07) , poverty(’08), and climate change(’09) they set their sight on Water for this year.

On a weekly basis, we present to you social media campaigns which we find interesting. We research them, analyze them and break them down into valuable information, tips and lessons which could be helpful to you when designing your next new social media hit.

However, this time we have a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience!

“Honda Motor Corp.’s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can’t be seen from a freeway.” ~ Bloomberg

Honda Takes Social Gaming for a Test Drive

Car Town Application on Facebook

To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town, a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services.

The concept is fairly simple. Get yourself a really popular idol like say Nozomi Sasaki, pair off with another cute guy say Takeru Satou add a chubby tubby girl for comic relief and have them all dance to more addictive than crack musical tune. And just to make sure that it does go viral create a dancing contest around the video and invite everyone to post their videos on Youtube and the one with the most views wins a 100 million Yen (about $10,000). The only rule is that you have to follow the choreography cleary illustrated on the website

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In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.

Black Friday is a shopaholic's crack cocain, it's the one day that people don't need to make spurious reason for why they need to buy an item, they just do. The name comes from the accounting practice of marking off profits with black ink, and the Friday following Thanksgiving marked the first day that retailers traditionally went...

The Palin’s: what a family! While they are well known for their most famous quality of being … ubiquitously covered on ‘main stream media’. While Sarah Palin, big momma grizzly, is well know for her use of social media and the internet which she used to make herself relevant in the political arena and with...

The AARP promoted Earth-friendly practices this spring by asking its members to enter a sweepstakes by Tweeting their green tips to @createthegood with the #gogreen hashtag. Read more for the analysis of the campaign & what you could learn from it!

The concept was simple; dog bloggers had to write a blog post about Pedigree's adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company's new Healthy Longevity dog food to an animal shelter.

350 parts per million of CO2 in the atmosphere is what scientist believe to be the safe limit for humanity. The amount of carbon currently in the atmosphere of earth is 388 ppm. 350.org is an international campaign that was established with the aim of mobilizing a grassroots movement focusing on creating solutions for climate change...

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: "Dazzle the Rainbow" which is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

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