The world of social media keeps changing with rapid rate and 2015 was no exception. With users’ constantly changing preferences and behaviors spawning new platforms and more innovations, we can safely assume 2016 to be equally chaotic. The only common link between these two successive years will be the desire of brands and businesses to stay ahead and garner the biggest chunk of digital marketing pie.

We were at the SMX last week, and here are some of our key learnings for SEO side from the conference. Search is evolving very quickly and we all need to keep pace. If a business follows or uses outdated SEO methods and techniques, it faces problems on many fronts, including ranking, traffic and ROI. Its clear that trusting outdated optimization tactics and methods is akin to ‘betting on a limping horse,’ which is sure to backfire. SEO is largely a dynamic industry where changes and updates happen regularly. Your marketing strategy too has to evolve and keep pace. Your business has to keep an eye on those algorithm changes that Google makes on a timely basis.

Marketing is a key driver of growth for almost every business as it helps promote and advertise the inherent virtues of brand to realize objectives. It’s a way to take the products and services to end users or customers to inform and stir their curiosity.

SEO or search engine optimization is a unique marketing technique capable of transforming your business. As it delivers superior rankings and enhanced visibility on the internet, an optimized business thus becomes empowered enough to leap out from the closet of obscurity and enjoys heightened presence across channels in digital space.

SEO however helps to only those websites that abide by the standard guidelines, rules and practices set by search engines. It won’t reward to those that engage in unethical or unnatural ways to boost rankings on the internet. It means, you can’t make SEO mistakes and hope to escape the wraths of search engines. Continue reading “SEO Mistakes Your Website Can’t Afford in 2016” »

Do you know how to remove stains from clothes? or may be how to buy an air purifier for your home? Neither do I.

But at many point in life, we need to do all of these. Hence, we should be always equipped with the right knowledge needed for the task. Gathering information or learning how to do such things used to be quite time-consuming affairs earlier. But now time has changed. You can find out a solution to any problem instantly. All you need is a smart phone, or a tab, or a notebook and you can search your query on google. Continue reading “How-to Content the New Way to Connect With Your Audience” »