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Intelligence Hub

“WHY” LONG FORM DRTV? THE BUSINESS CASE

With the continued upswing in the economy, savvy marketers are looking for proven new strategies that can dramatically increase sales, revenues and profits while building their brands.

Enter the Long Form DRTV show.

Why did brands invest an estimated $1-billion in Long Form DRTV media during 2013? And why do forward-thinking CEOs and CMOs consider the Long Form show as a strategic competitive advantage against segment rivals? Script to Screen reflects the primary reasons in a compelling 5-point Business Case.

The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing fundamentals, but the all-important nuances that can make a good concept great, a solid creative mesmerizing, and a beautiful show memorable and successful. They understand that fine line, and used it to help our bottom line.

Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools

Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years.

Maria McCool, Founder, Calista Tools

The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on ...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.

The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on time . . . and on budget. Best of all, the campaigns produce outstanding results. In fact, the most successful infomercial campaigns in the company’s history have been produced by Script to Screen.

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.

“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in ...

George Fettig

“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on time . . . and on budget. Best of all, the campaigns produce outstanding results. In fact, the most successful infomercial campaigns in the company’s history have been produced by Script to Screen.” George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.

George Fettig

They are competent, creative, dependable and results driven. Script to Screen was my first choice when it came to D...

David Oreck, Founder, The Oreck Corporation

They are competent, creative, dependable and results driven. Script to Screen was my first choice when it came to Direct Response Television.

David Oreck, Founder, The Oreck Corporation

The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing fundamentals, but the all-important nuances that can make a good concept great, a solid creative mesmerizing, and a beautiful show memorable and successful. they understand that fine line, and used it to help our bottom line.

Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools.

Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years.

Maria McCool, Founder, Calista Tools.

The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in tim...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums

The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in time ... and on budget. Best of all, the campaigns produce outstanding result. In fact, the most successful infomercial campaigns in the company's history have been produced by Script to Screen.

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums

Another sample testimonial explaining how awesome Script to Screen is!...

Client 2

Another sample testimonial explaining how awesome Script to Screen is!

From our Intelligence Hub...

Christine Hunsicker, CEO and Co Founder of Gwynnie Bee shares her insights on the benefits of digital marketing versus Direct Response Television, why she advocates DRTV and the resounding success it’s had on her business. See the previous videos of highly informative Infomercials and DRTV strategies also featuring Ken Kerry.…

Ken and Barbara Kerry, co-founders of Script to Screen bring you the Direct Response Marketing Mastery Series. Three decades of proven experience has launched products, built brands, and generated profits. These are the stories behind the businesses that have been built. This episode features a revealing interview with Amy Norman,…

Kite Shield®, a clinically proven DEET-free repellent poised to enter the marketplace, turned to Direct Response Television (DRTV) and Script to Screen for help. The goal: create a short-form DRTV campaign that would launch Kite Shield through the clutter and into the clear skies of brand recognition, direct sales and…

You have to see it to believe it. That's the point in this video; demonstrations in DRTV. Ken Kerry shows you, not tells you why a powerful demonstration could be the difference between success and failure.

The direct marketing agency aimed to educate Keurig customers on convenience and diversity of single-serve brewing Santa Ana, California – August 8, 2017 - Script to Screen (STS) announced the launch of a long-form direct response television campaign for the Keurig® brewer on behalf of their client Keurig Green Mountain,…

Direct Marketing agencies Script to Screen (STS) and M2 Marketing and Management Services (M2) are delighted to announce that their client, Gwynnie Bee, was recently awarded the prestigious 2017 Adsphere™ Award for Best Infomercial – Miscellaneous. The award was presented by DRMetrix at the recent Response Expo in San Diego.…

In this episode, Ken Kerry shares with you the most important strategies you need to know in order to produce a successful infomercial. His advice just might surprise you! See the previous videos in this series of highly informative Infomercials and DRTV strategies also featuring Ken Kerry"Do Infomercials Make Money?"…

Script to Screen and M2 Marketing and Management are delighted to share our latest project for the Flexzilla® Premium Hose on behalf of our client Legacy Manufacturing Company. Since 1986, Legacy Manufacturing has been making high-quality, durable equipment for professional and domestic use. Their revolutionary kink-free line of all-weather premium…

In this episode, Ken Kerry is going to tell you some of the most costly mistakes made in DRTV that you need to avoid at all costs. Ken Kerry is the Co-Founder & Executive Creative Director of Script to Screen, a full-service Direct Response Marketing Agency. See the previous video…

Christine Hunsicker, CEO and Co-Founder of Gwynnie Bee shares her insights on the benefits of Direct Response Television (DRTV), how it affects digital marketing, why she advocates DRTV and the resounding success it's had on her business.Click here to see her interview with (in larger format) Script to Screen Co-Founder…

In this video, Ken Kerry is going to share with you how an infomercial makes money, some of the marketing decisions made inside the boardroom and why it's so critically important to listen to your customer. It's jam-packed, so stay tuned. Ken Kerry is the Co-Founder & Executive Creative Director…

Why did brands invest nearly $1 billion in Long-Form DRTV media during 2016? The answer is simple: An effective Long-Form campaign is a huge competitive advantage, and a way to make challenging sales goals suddenly look easy. Here are five reasons why: 1. You’ve…

In this video Ken Kerry shares with you that when all the elements of sound DRTV tactics are positioned in a razor sharp selling message, you can become the number one selling product at retail. Ken Kerry is the Co-Founder & Executive Creative Director of Script to Screen, a full-service…

5 Clutter-Cutting Tactics that Cleared the Air for Kite Shield If you’re looking for mosquito repellent—and who isn’t these days?—you won’t suffer from lack of options. It’s a crowded arena at retail, dominated by two categories: DEET-based formulas (in essence, an insecticide); and “natural” repellents, which many consider less than…

Amy Norman says to definitely consider DRTV marketing because Script to Screen has created amazing results for their company beyond social media. Script to Screen's Ken Kerry has helped many companies with their DRTV services by generating exponential growth for their clients. His DRTV marketing techniques and concepts have created…

Industry-Leading Direct Response Agency Wins Two Major Category Awards At The 2016 ERA Moxie Awards Santa Ana, CA - October 3, 2016 – Industry-leading direct response television agency Script To Screen won two top categories for The 2016 ERA Moxie Awards. Having received seven nominations, Script To Screen won in two…

Ken shares that a successful DRTV (direct response TV) infomercial should demonstrate a solution to a problem that the viewer encounters. The solution should immediately answer what they have been experiencing and how the product will be revolutionary to their business. Ken Kerry is the co-founder & executive creative director…

Santa Ana, California - (July 21, 2016) - Direct Marketing agencies Script to Screen (STS) and M2 Marketing and Management Services (M2) have announced the release of Perfect Formula’s first long-form television campaign. The campaign, which includes short-form spots as well, marks the next step in the nail care brand’s…