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Nikon Coolpix S50c

PMA 2018 Report

Wednesday 21st, February 2007Posted by: Mark Peters

Consistent performance has earned Nikon the reputation for being the pioneer of state-of-the-art photographic technology. The Nikon Coolpix S50c model is the next stage in this legacy, combining exciting features with chic good looks. Excellent image quality is guaranteed by an impressive 38-114mm Zoom-Nikkor lens and 7.2 effective megapixels of resolution. The Nikon Coolpix S50c is able to capture the finest detail, whether the subject is a close-in portrait or a broad vista, making the experience of photography a joy for the camera user. The Vibration Reduction function is able to compensate for camera shake and poor lighting, delivering beautifully clear pictures.

Manipulate images in-cameraThe light sensitivity of up to ISO 1600 also liberates the photographer, making it possible to explore opportunities in new conditions that would be too dark to capture with other models. Packaged within the Coolpix S50c, three unique Nikon innovations make it possible to manipulate the images in-camera, enabling amateurs to achieve results that a professional would be proud of. Face-priority AF detects peopleís faces to achieve sharp focus on them, no matter where they happen to be located in the frame; In-Camera Red-Eye Fix tackles this annoying effect by providing automatic compensation for more flattering, natural-looking portraits in low light. Finally, Nikonís unique D-Lighting function improves underexposed images or shots taken with too much back-light, leaving well-exposed areas untouched.

Nikon S50c - 3.0-inch wide-angle LCD monitorThe incredible results achieved by the Nikon S50c can be immediately appreciated on the impressive 3.0-inch wide-angle LCD monitor. This large screen also provides an excellent platform for the Pictmotion function, which allows users to select and combine their favourite movies, images and graphics, enabling them to create and share media in a dynamic, innovative way.

Nikon Coolpix S50c - Wi-Fi capabilitiesThe Coolpix S50c is distinguished from the also today introduced Coolpix S50 by its Wi-Fi capabilities, which open up a new world of possibilities to the camera user with Coolpix CONNECT. Picture Mail is one of the services within this package; it triggers an email notification to the userís friends when new pictures are available to download and view. Picture Bank sends a large volume of images to the server at once, backing up images in case the camera is lost and uploading all images automatically when the battery is recharged.

Nikon Coolpix S50c - VR image stabilizationThe Nikon S50c features an especially compact built-in ďright-angleĒ optical VR 3x Zoom-Nikkor lens. Offering a pleasing 38-114mm range (35mm equivalent), they not only deliver great compositional freedom, but also overcome the effects of camera shake to produce clearer, sharper images. Whenever the power is switched on, the image appears stabilized on the large LCD monitor until the moment the shutter is pressed. And the system is so effective, itís like shooting at a shutter speed three stops faster.

Nikon S50c - Coolpix CONNECT with wireless transferThe Coolpix S50c features a built-in wireless unit that enables IEEE 802.11b/g LAN support. Thanks to this, users can make the most of Nikonís exciting Coolpix CONNECT services comprising Picture Mail and Picture Bank. Picture Mail makes it easy to share the joy of photography with friends and family by wirelessly uploading pictures from the Nikon Coolpix S50c to the Nikon server, then sending an email message informing recipients of the URL where they are stored. Recipients can then view the images, download them or enjoy them as a slideshow. Picture Bank, on the other hand, can start automatically when an AC adapter is connected or be operated manually, establishing a wireless connection to the Nikon server, then securely uploading pictures not previously uploaded. The Nikon Coolpix S50c will be exclusively available at Amazon UK.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).