The TV Set Begins To Fade As Viewers Turn To Laptops & Tablets [Stats]

Written By:

Piers Fawkes

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

A new report out suggests that video content is now being consumed at home more through digital devices than on a TV.

Neilsen has a new report out that suggests that video content is now being consumed at home more through digital devices than on a TV. In 2010, more online consumers reported watching video content on TV (90%) than on a computer (86%) in a month-long period – but the latest research says that respondents are now watching video content at least once a month at home on a computer is now 84%, and the TV is 83%.

Not all of that content is web content – some of it is DVD and downloaded content – but still three-quarters of global respondents reported watching video via the Internet (on any device) – up 4% since 2010.

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