Rather than basing corporate strategy and tactics
on secondary data and market audits, leveraging primary
competitive intelligence as the basis of competitive strategy
enables you to make informed, rational and pragmatic
decisions. Whereas blind approaches to strategic and
tactical movements via secondary data lead you down a path of hearsay, primary CI and insights lead you down a path
of enlightenment and meaningful information discovery
affording a sense of empowerment and enablement.

Rather than basing corporate strategy and tactics
on secondary data and market audits, leveraging primary
competitive intelligence as the basis of competitive strategy
enables you to make informed, rational and pragmatic
decisions. Whereas blind appr...Show all