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11Ants Customer Response Analyzer11Ants Customer Response Analyzer is software that allows marketers to target those customers statistically most likely to respond to a marketing offer. @

Today, PCC is being used across industries, including financial services, telecom and utilities, travel and hospitality, healthcare, retail, and pharmaceuticals. PCC can help businesses in many industries and of all sizes deliver greater value across the end-to-end customer journey and build brand loyalty.

Highly personalizing PCC is key in making it effective and relevant to the customers it needs to reach. This white paper looks at key factors that drive the use of PCC services, such as using varied communications channels, and preference management.

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Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

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In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction.

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Welcome to Week 8 of TurtleSpice ERP! We’re following one company’s software selection process, from beginning to end—with a twist: It’s up to you to make sure comptroller Mike Chelonia stays on track and selects the right ERP system for the company. Cast your vote at the bottom of this post, and next week I’ll move the scenario forward based on the winning answer.The story so far: Mike

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Welcome to Week 7 of TurtleSpice ERP! We’re following one company’s software selection process, from beginning to end—with a twist: It’s up to you to make sure comptroller Mike Chelonia stays on track and selects the right ERP system for the company. Cast your vote at the bottom of this post, and next week I’ll move the scenario forward based on the winning answer.The story so far: Mike

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While ERP systems are intended to support a business from end to end, many manufacturers choose to support their operations with extensions to ERP. But for some organizations, an ERP system is fully capable of supporting all their operations, even if they don’t know it. Read up on the benefits that SMB manufacturers have seen from ERP when they rely more heavily on the functionality contained within their ERP system, rather than extensions.

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The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success isn’t just a matter of delivering superior products and services, but of incorporating customer insight into enterprise strategy on an ongoing basis. Learn how you can use your customer segment data for customer analytics that can help you determine which segments to grow and which to retain.

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This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction.

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This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.

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Even the most competent customer relationship management (CRM) products cannot guarantee success without a well-grounded strategy. Often CRM initiatives rush to fix the technology and business-alignment issues, resulting in temporary CRM success. The purpose of this document is to help organizations in understanding customer lifecycle value for maximizing profits.

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