Posted in Buying Power of Women

In June of this year, Cannes Lions will introduce a new Lion - the Glass Lion: The Lion for Change - which honors work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.
A jury headed by Cindy Gallop, Founder and CEO of … Continue reading →

tsu·na·mi - (t)so͞oˈnämē/ - a series of ocean waves generated by displacements in the sea floor, landslides, or volcanic activity. A tsunami wave may come gently ashore or may increase in height to become a fast moving wall of turbulent water several meters high.
Not meaning to … Continue reading →

It is well known that technology is a male-dominated industry. Just take a look at a couple of statistics noted by Ryan Holmes, creator of Hootsuite, in an article titled, "Why the Tech Industry is (Still) Failing Women:"
Only eight percent of startup founders are women, according to … Continue reading →

Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience?
My advice? Consider attending this worthwhile event. Oh.... and that doesn't mean sending the little lady in the office.
More and more, women are moving into CEO, … Continue reading →

How well do you know today's Digital Mom?
According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They … Continue reading →