Renting Units

The core objective of a self storage business is rent units. Not just renting units be keeping them rented and increase occupancy and rates.

Self Storage is no different than any other product or service. The customer has a problem and you, the self storage provider has the solution. But the customer generally has several choices and there it is essential after getting the customer to the point of inquiring they do not move onto the next provider and the opportunity is lost.

This is a sales process just like when selling any other service. When the customer inquires, whether in person, by phone or over the internet a clear sales process should be followed to give your storage business the best chance of converting that inquiry into a renter.

Harrington Wyles has years of experience in how to achieve that conversion. Through a process of discovery questions and identifing exactly what the customer requires, matching their requirements to what you are offering and most importantly ASKING FOR THE BUSINESS. HW provide robust strategies to ensure you and your staff are renting as many storage units as possible and for the best price.

HW provide a comprehensive program of managing each type of inquiry, including phone, walk-in internet inquiry. Each requires a different approach. But rather than just provide the price and let the customer move to the next company, HW provide strategies to get that customer to commit to your facility.

There is a window of opportunity with each inquiry. HW provide the skills on how to understand and manage each one. If not converted on the first customer contact, HW shows how to follow up, what tools to use and when to use them.

Each customer’s circumstance will be different. Some will have an immediate requirement, other will not even have their property on the market. However, every inquiry is a potential rental either now or in the future. HW provide a complete inquiry management process to ensure none of these opportunities are squandered.