[10/11/07 - 09:06 AM]Tivo Announces Premiere Week Ratings The ratings, generated using TiVo's Stop||Watch(TM) service, revealed that "Grey's Anatomy," with a total
rating of 27.2%, was the most watched show in Total and Time-shifted
viewing during premiere week.

ALVISO, Calif., Oct. 11 -- TiVo Inc. (Nasdaq:
TIVO), the creator of and a leader in advertising solutions and television
services for digital video recorders (DVRs), today announced the fall
television premiere week most watched shows in live, time-shifted and total
viewing, according to TiVo viewers.

The ratings, generated using TiVo's Stop||Watch(TM) service, which
tracks consumer viewing behavior on a second-by-second basis in both Live
and Timeshifted viewing context, revealed that Grey's Anatomy, with a total
rating of 27.2%, was the most watched show in Total and Time-shifted
viewing during premiere week ending Sunday, September 30, 2007. It also
ranked first on TiVo's Top Season Pass(TM) list, as recently reported by
the company. Sunday night's NFL Football earned top honors as the most
watched Live viewing program with a 10.1% live rating.

The Stop||Watch data also revealed that Private Practice, Bionic Woman,
and Dirty Sexy Money were the only premiere shows to crack the Top 5 on any
given night -- all three were among the Top 5 on Wednesday night. Both
Private Practice and Bionic Woman were also the only two programs to make
the Top 50 Season Pass rankings.

"What is extremely interesting is that with the exception of sports
programs nearly two-thirds of all viewing during premiere week was done on
a Time-shifted basis," said Todd Juenger, Vice President & General Manager,
TiVo Audience Research & Measurement. "The high amount of time-shifting
viewing highlights the importance of not simply measuring a program's
success based on overnight ratings. Instead, it's critical to also factor
in time-shifting viewing, considering it represented two-thirds of the
audience for most of these programs." Mr. Juenger noted that five shows
which made the Top 5 Viewed rankings also appeared on TiVo's Top 10 Season
Pass list -- Grey's Anatomy, House, CSI: Crime Scene Investigation, Heros
and The Office.

TiVo's Season Pass feature allows subscribers to regularly record their
favorite shows each time the program airs regardless of the time, while
automatically skipping repeats and without the use of tapes or timers.

TiVo Stop||Watch ratings service data is derived from a daily,
aggregate, anonymous, stratified random sample of 20,000 TiVo units -- from
which the second-by-second "clickstream" of behavior and viewership is
collected and assessed.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of
products with the development of the first commercially available digital
video recorder (DVR). Sold through leading consumer electronic retailers,
TiVo has developed a brand which resonates boldly with consumers as
providing a superior television experience. Through agreements with leading
satellite and cable providers, TiVo also integrates its DVR service
features into the set- top boxes of mass distributors. TiVo's DVR
functionality and ease of use, with such features as Season Pass(TM)
recordings, WishList(R) searches, and TiVo(R) KidZone, have elevated its
popularity among consumers and have created a whole new way for viewers to
watch television. With a continued investment in its patented technologies,
TiVo is revolutionizing the way consumers watch and access home
entertainment. Rapidly becoming the focal point of the digital living room,
TiVo's DVR is at the center of experiencing new forms of content on the TV,
such as broadband delivered video, music and photos. With innovative
features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is
expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The
TiVo(R) service is also at the forefront of providing innovative marketing
solutions for the television industry, including a unique platform for
advertisers and audience measurement research. The company is based in
Alviso, Calif.