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Category: Productivity

“Congratulations to ONDiGO for winning the 2017 SalesTech Award,” said Holger Schulze, founder of the 100,000 member B2B Technology Marketing Community on LinkedIn, which organizes the awards program in cooperation with Crowd Research Partners. “All the winners and finalists reflect the very best in today’s sales technology industry. This year’s SalesTech Awards clearly reflect how rapidly SalesTech is gaining traction in sales organizations to boost productivity and revenue.”

The SalesTech Awards honor companies and individuals that demonstrate excellence, innovation, and leadership in the sales technology market. The awards are produced in partnership with the B2B Technology Marketing Community on LinkedIn, tapping into the experience of over 100,000+ sales and marketing professionals to recognize the world’s best SalesTech products, professionals, and organizations.

Research shows that today it takes eight attempts to reach a prospect compared to 3.68 times in 2007. And, it takes 6.25 hours for a salesperson to set one appointment.

So, reaching a prospect is not a piece of cake.

And, after such hard work, if the prospect still does not buy your products or services, will the effort you put in matter?

So, it is critically important that you do not let even a single opportunity go.

And, this is only possible when you can make such calls valuable enough that it can influence the prospect to make a decision right away or at least express interest in buying your products or services.

But, how can you do that and what do you need to remember to ensure positive results?

According to a report, 92% of sales reps give up after four rejections and 44% already give up after just one!

That is an alarming figure!

Rejection is part of life in general and particularly in sales. You can only succeed once you have found a way to engage the customer to listen to you, share their needs with you and influence them to spend time in evaluating your products or services.

That is the only way to convert sales objections into sales.

But, most salespeople fail to realize this and give up too soon. A common reason is that they do not know how to handle the rejections and overcome them. Obviously, you cannot win if you do not know how to win.