I really dig “The General Journals – Diary of a Frontman… and Other Ramblings” that Robb Flynn puts out there. I see them as honest and man he talks some hard truths in there. In an environment where a lot of metal artists are still trying to get some ink in magazines and newspapers as a sign of success, Robb Flynn is going straight to the core. He is speaking to his audience without the need of a middleman.

The truths and frustrations on the song writing process, the whole parting with Adam Duce, the depression that came after it, the Beneath The Silt post, the acoustic shows, the gigs, the Power Chord post and so on.

Most fans of music dig the emotional connection and Robb Flynn is there on the front line trying to make a difference.

Love him or hate him, this is what Robb Flynn is doing for the metal community. He is making a difference. It doesn’t all have to be about YouTube videos or posts of cover songs. The blog is sufficient to keep people interested in Machine Head, without any new music coming. As soon as he releases a new Journal, hundreds of other websites pick up the story and add their own little take on his words.

Randy Blythe is another who is connecting with his photographs.

They are connecting with their fans on different levels.

Every post about the band dynamic and the song writing process, I can relate. I can connect with that. I am sure many other musicians can as well.

The metal community is still about the album cycle. This needs to change. It’s not the nineties anymore. Unless an artist’s product is so outstanding it sells itself, artists need to do more to stay in the game.

Too often artists are unapproachable. I have never met Robb, but I bet whoever he comes across, he will be open to discussion, because he is passionate about what he does. He is excited to talk about his past, the albums that influenced him and current music that has his interest.

Outside of the metal community, you can say that he is unknown to most. He is not mainstream, nor does he want to be. Most of us will fade away and those who create great art will live on, through their work.

Unlike so many in the metal community, Robb Flynn was a seasoned performed when he had success in 1994 with “Burn My Eyes”. As he is getting older, he continues to achieve success. From 2003, and with the addition of Phil Demmel, Machine Head has gone from strength to strength.

In a musical world run by Corporations, who only see the fame and the dollars, Robb Flynn is the anti-hero, the one that is looking for the career. You woodshed, you wait for your time, if you’re great, you will triumph.

He is not fussed if he makes a million dollars or thousands of dollars or hundreds of dollars. All he cares about is being involved with creating music. It’s all about the sound, the song and upon this foundation, Robb Flynn has created his best work. The post on “Halo” and how it took six months to be written is pure gold.

When the history of metal is rewritten in the future, Machine Head and Robb Flynn will be spoken about and revered.

Dream Theater is all about the advertisement/broadcast. Look at their Facebook account and it is all about the sell. This is expected as they have a new product and they are trying to push it. However, have they spent any time reading, listening or understanding what their fans are saying? The fans are the best advocates and for some reason bands are not realising it.

Compare what Dream Theater is doing to what Robb Flynn is doing for Machine Head with The General Journals: Diary Of A Frontman… And Other Ramblings. He is engaging with his fan base through personal stories. Of course they still have the sell aspect going on for their Mayhem shows and no one is expecting the artist to stop the sell. The difference is those personal touches and stories.

Compare what Dream Theater is doing to what Randy Blythe from Lamb Of God is doing on Instagram. He takes unbelievable photos and the stories he shares with those photos via Instagram is all about engagement with people. There is no sell here. It is authentic and heartfelt. This is pure gold.

Compare to what Dream Theater is doing to what Trivium is doing on Facebook. Both bands have the same label and both have albums coming out within a month apart. Trivium had the official download of the song Brave This Storm (it was just one post and the post was called Transmission #2) and then it has all been fan and band pictures posted from various shows. Dream Theater have plugged the new song post after post after post. We get it, you have a new song.

Also when Dream Theater had the corporate deal with USA Today to stream the song, a lot of their fans from other parts of the world couldn’t listen to it. Of course that problem was fixed within a couple of days and then Dream Theater started re-posting links for the song.

I recently posted that the years of when artists took a year to make an album and went on a two to three year victory lap are over. The artists that still take a year to make an album in this current climate are doing themselves a great disservice as they will have an album that is basically dead on arrival. The faithful will buy the album and then the victory lap is over.

It looks like the bigger the network around a band, the less they focus on fan engagement. Bands or artists cannot expect to use their social media accounts only when it suits them, just because they have a product to push or a song to push and expect that the fans will remain engaged.

A perfect example is Metallica, Black Sabbath, Iron Maiden or Bon Jovi. Dream Theater is trying to play in this field, however they don’t have the runs on the board to play against Metallica or Bon Jovi.

Bands with better runs on the board than Dream Theater like Five Finger Death Punch, Shinedown, Halestorm, Lamb Of God, Sixx A.M, Kid Rock and Stone Sour are still looking at ways to engage with their audience on different levels. Don’t focus on how many followers or likes you have. It’s all about connections and trying to make those connections bring value to the relationship.

Bands like Metallica and Bon Jovi use PR agencies to run their social media accounts. Of course the whole business model of the PR company is the less is more model and to have total control over the message. This is in contrast with the social principles of giving out as much information and seeing what connects and what misses.

It’s like déjà vu again. In 2011, I was listening to new songs from Trivium and Dream Theater. Trivium had just unleashed In Waves as its promotional single for the In Waves album and Dream Theater had unleashed On The Backs of Angels as its promotional single for the A Dramatic Turn of Events album.

I remember listening to both songs back then and taking into account both of the band’s position in the musical landscape. Dream Theater to me, had the most to prove, as this music would be their first without founder Mike Portnoy.

In my opinion In Waves is a stronger song than On The Backs of Angels. The song wins all the time. I was listening to Images and Words yesterday and the reason why that album is awesome 21 years after its release is the songs. Learning To Live, Metropolis and Take The Time are progressive as hell, but man, I can physically hum the whole songs to anyone including the progressive interludes.

Images and Words is Dream Theater. That album represented what Dream Theater are all about and it set in motion everything that was to come. This new album is self-titled, therefore it should represent what Dream Theater is all about.

Anyway I digress, going back to my 2011 experiences. In relation to the albums, both of them had a six week U.S sale run (physical sales) and then disappeared. Will history repeat itself? I think so.

Artists are so scared if an album under performs these days. WHY? The album sales figures quoted above is not the metric to judge success on. Dream Theater have hardly sold any music in South America, however they play to their biggest crowds there. I wonder how that came to be?

As Nicko McBrain said in Flight 666 The Movie, Iron Maiden hasn’t sold an album in Costa Rica, however they are playing a stadium show that is sold out with 30,000 people attending. Put it down to piracy, file sharing, Bit Torrent or copyright infringement. The bottom line is this, if what you create is great, expect it to be shared.

Before the Internet, before YouTube, before streaming services like Spotify, fans had to own the music to hear it. That is no longer the case. The history of recorded music is at our fingertips. Fans are participating in this new arena, while artists and labels are still banging their heads against the wall judging success by album sales.

Even Mike Portnoy asked fans to buy The Winery Dogs as a show of support to the label and to show to them that this project is viable. Why does he care about sales? Look at all his posts, show after show. He is blown away at the reaction they are getting. Isn’t that the validation he should be seeking?

So here we are in 2013. We have Trivium’s new song Brave This Storm and Dream Theater’s The Enemy Within.

So what is the verdict.

I can’t say that The Enemy Within is anything special. Some bits remind me of Scenes from a Memory, but really, I could see this song fitting on A Dramatic Turn of Events. It is not a great leap forward in musical terms. Let’s hope that the other songs make the “definite statement.”

Hopefully what we heard was their “Commercial” piece for the album, in the same way that Forsaken was seen as the “Commercial” piece in Systematic Chaos. If this new album turns out to just be ADToE part 2, then yeah I’ll be pretty disappointed, and everyone will know what a pivotal role Portnoy played in the band and how directionless they are without him.

On the other hand, I was very cautious as to how the Trivium and David Draiman collaboration would work. From hearing Brave This Storm, I would say they are on a definite winner. The song is heavy, it is a progression from what they started with In Waves, it is all math in the verses and it is very melodic. Let’s hope that the other Trivium songs are not Brave This Storm 1, 2, 3, 4, 5 and so on.

For some reason this got me thinking about a song from Tom Petty and the Heartbreakers called Rebels which is the lead off track on his 1985, Southern Accents album.

With one foot in the graveOne foot on the pedalI was born a rebel

Are musicians/artists rebels in 2013? It seems that they all want to be winners. Seen any posts from a musician recently about what they think, what they feel, what they are going to do and it doesn’t relate to selling music. Our heroes are even beholden to the Corporations.

Randy Blythe is one artist that shows his humanity. He uses his photographs and puts stories around them, which always relate to a personal part of his life. We are all human. We win and we lose. Blythe focuses on his work, not the sales pitch.

There is new news every day, so if Dream Theater and Trivium want their story to survive, they need to keep it alive by making news every day

I love creativity. It could be a song, a story, a novel, a comic, a movie, a photograph, a TV show or even a website. We are overloaded with people creating something. Some of it is good, some of it is bad. However that is subjective to my tastes and interests. Stuff that I like, a lot of other people don’t like.

Due to the Internet, the entry barriers to promote creative works have diminished greatly. That is a good thing. Sometimes it takes years for the creative works to be discovered by an audience that appreciates it.

Check out Randy Blythe’s Instagram account. This dude, takes awesome photo’s and then adds a story to each photo that he takes. He personalises his creativity. You don’t have to be a fan of Lamb Of God, to appreciate the creative work of Randy Blythe. He doesn’t even advertise that he is the singer of Lamb Of God, all he has are the words, “In some band. I try and be a good man.” Make sure you check out his photos from Prague, during the court case.

Nikki Sixx is another, that is creating quite a few different creative outlets. Apart from Motley Crue, he also has Sixx A.M. On top of that, he is a book author, photographer, web show DJ and many more.

Check out the photos on his Tumblr account and on his Instagram account. Even Nikki Sixx has started adding stories about his photos, in a similar vein to Randy Blythe.

There are others, like Claudio Sanchez from Coheed and Cambria and Corey Taylor from Stone Sour, that released concept albums and are branching out into graphic novels, comics and movie deals. Robb Flynn from Machine Head is another that is building connections with his fans, by posting his Journals/Ramblings up once a week.

That is what it takes these days to make it. You need to be creative 24/7. You need to remain in the public eye. You need more than just one outlet. Selling music is a zero sum game. Having all your eggs in the one basket, is not good risk management. Spread out, diversify.

You need to connect with people. It could take years or it could take days, so be prepared to put in time. You probably will not be paid and any monies you are paid, would not be enough to support a family, but then again, all creative people create because they love it. It is an outlet to them. Somewhere through the years, this changed to people creating just to be paid, which is a shame. Look back at all the masters of history, from Beethoven to Bach to Dali and Monet. They created music and paintings, not to be paid in the millions, because they wanted too.

So don’t buy in to all of the piracy and copyright infringement bullshit, put forward by the entertainment industry’s lobby groups like the RIAA or MPAA or the labels/studios themselves. Creativity can bring back many financial gains, you just need to be prepared to put in the time.