Phyn

2017

Water is our most important resource. It connects our communities, and it sustains and renews us. But we understand so little about the water we rely on. Too often, we learn too late that a leak has wasted hundreds of gallons, cost thousands of dollars, and caused catastrophic damage.

Enter Phyn – a device that uses advanced pressure-sensing technology, to help guide water usage, prevent leaks, and connect users to a community that’s conserving our most important resource – water.

The brand came to life holistically through a logo and identity system, website, launch video, packaging, headquarter office design and various collateral pieces.

Testlab—Berlin

2013

Concept for a Berlin based travel agency.

In order to explore the combination of powerful brand narrative, Americanism re-booted, and pioneering ways of communicating, our assignment was to imagine a fictitious hospitality brand, and then create brand touch points across print and packaging, motion and interaction, narrative spaces and emerging media. “The core of the project was to redefine Americana with a European millennial audience.

Our concept was inspired by the Beat movement, Jack Kerouac, Allen Ginsberg, and an anti-establishment approach to tourism, experience, and material goods. Travelers' individual preferences and unique interests are used to create a customized and unconventional tourist experience from a local Berliner's perspective. The experience allows the traveler to connect with locals and experience the city in a spontaneous and unregimented way.

This team project was created during my residency at Art Center's TestLab Berlin study abroad program.

The Academy of Motion Pictures and Science invited 15 international artists to give their personal take on the theme "Imagine What's Possible for the 87th Oscars. The illustrations were then showcased throughout the run up to the Oscars and rolled out across online, print, and outdoor media. Artist featured in the campaign included Petra Borner, Geoff McFetridge, Santtu Mustonen, Si Scott, Hattie Stewart and Alex Trochut.