Sales Leads LatAm: ESSEN, Maruti Suzuki, PUMA…

Asummary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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Maxus Argentina, part of the WPP’S GroupM media agency holding, has been chosen by Essen, as its new media agency. Maxus will be offering the new client media planning and buying services for the brand.ESSEN is a national company founded in 1980 with the aim of accompanying those who cook at home and promote healthy food.

Maruti Suzuki

In a first-ever move, Maruti Suzuki India Ltd. will start exporting its newly-launched premium hatchback Baleno to to Latin America, Europe, Sri Lanka and japan, among several other countries from next year onwards.The car is available exclusively from its Nexa outlets and is produced at its Manesar plant in Haryana.The official said MSIL’s much-anticipated compact SUV will be launched by March 31, 2016.

PUMA

PUMA has launched three new products in Argentina; evoSPEEDSL soccer cleats and IGNITE XT running shoes, using Usain Bolt and Rihanna as their ambassadors. A mobile strategy for Argentina was added to its global advertising campaign, developed by Optimedia and with Kickads as its mobile partner, which achieved great results and provided some insights on mobile advertising. The afternoon is the "prime time" for mobile, and while 80% of page views are from Android, iOS has the highest CTR.There were three product launch campaigns with targets 100% focused on Branding. They developed a media strategy, creative process as well as formats especially designed for mobile devices, using the full potential of this medium to reach the youth target as is well as to appeal to three senses (visual, auditory and tactile), in order to employ higher levels of segmentation and interaction.At the launch of the evoSPEED SL soccer cleats, Kickads developed a mobile ad based on the concept of "levitation" and managed to highlight the product’s main attribute: it’s the most light-weight soccer cleat the market. The evoSPEED SL soccer cleat ad was on for 14 days as part of a group of quality soccer mobile apps and web mobile apps targeting male soccer/sport lovers older than 18 years of age. This action had 50% engagement (half of those who were exposed to the ad interacted with the piece) and with 15,000 clicks it reached almost 200,000 Argentine males.

JETBLUE

JetBlue has announced its intent to expand the airline's service to Barbados by adding a daily roundtrip flight between Fort Lauderdale International Airport (FLL) and Grantley Adams International Airport (BGI) in Barbados. The new daily roundtrip service is set to begin in April 2016, subject to government approval, with seats going on sale in the coming weeks. JetBlue's Fort Lauderdale-Hollywood focus city will become the third JetBlue city with non-stop flights to Barbados.

Editorial Staff

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