Say you’re running a fashion boutique, you might want to create a specific board for “1970’s Prom Dresses” and another called “Dive Bar Attire.”

If you assign themes to your board, you tend to attract more interest because you’ve framed this particular online setting in a way that’s easy for browsers to digest and find pins that interest them the most.

This relatively new option for e-commerce and B2C brands give you the ability to target browsers who’ve bought products from your store or expressed some interest in the past and key into hashtags and keywords your target audience is using.

It’s how you can get your handmade topaz necklace noticed by an eager Christmas shopper looking for a unique gift, or get an aspiring chef to try your apple pie recipe.

To get a more detailed run down on Actalike audience targeting, check out this guide.

Re-engage Prospects with Engagement Targeting

Engagement targeting is a form of retargeting that focuses on people who’ve already interacted with your pins.

You can use this to promote products that would relate to a pin that someone engaged with from one of your Pinterest boards.

For example, say you run a skin care line. If someone has interacted with a Pin related to all natural body butter, you might want to advertise one of your all natural skin care products to that person.

Engagement targeting gives you the ability to do that.

This type of targeting is someone has demonstrated an interest in topics related to your offering, which can signal in intention to buy in the future.

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