The King Island Brand

Brand King Island - "It is not just a logo"

In the years since the Future Direction Conference 2003, we have established that it is more than that. It is the experience around the product. The product might be a steak eaten in Japan, a drop of water taken in Spain, a meal at the King Island pub, honey off a spoon. They all tell a part of the King Island story.

King Island Brand will develop a consistent message to create a visual and verbal identity and tell King Island stories through the presentation, service and the way our products are handled.

There are core values associated with Brand King Island. The local community lives by these values every day. They include: Quality community, Quality produce, Simplicity, Island, Nature.

There are benefits, too, that come with these values. These include:Connection, Inspiration, Well-being, Opportunity, Aliveness.The aim is to involve all King Island businesses in the Brand, organised into industry groups around agriculture, fisheries (including kelp), food processing, retail and service.

King Island Brand MembershipMembership of King Island Brand is conditional on implementation of the relevant industry Best Practice as outlined in the King Island Brand Reference List:

Retail & Service

Codes of practice exist for all operators therefore licensing ensures operating at a base level of quality

Produce is to be purchased from an approved establishment

Need training to ensure minimum standard of customer service from employees

Training to be updated on a yearly basis.

Training to be around empathy and style of service

Membership requires yearly review, develop checklist for continued membership and use of dated logo

Tourism

Tourism Council of Tasmania accredited

Membership of King Island Tourism Inc encouraged

cooperative marketing opportunities for destination King Island available