At McDonald's, Salads Just Don't Sell

By

Julie Jargon

Updated Oct. 18, 2013 8:33 p.m. ET

Is touting healthier menu items good for business?

McDonald's Corp., trying to shed its "Super Size Me" image of a decade ago, has long since abandoned supersize portions, rolled out oatmeal and smoothies, and added apples to all its Happy Meals. Last month it said it would begin offering customers a choice of side salad, fruit or vegetable in place of fries in its value meals.