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A good logo is one of the most important parts of effectively advertising a company, thus arming the logo with the capability to identify the company or its product is obligatory to every logo designer. Although there are countless different logos around the world, those successful ones all adhere to the same principle – deriving their meaning from the essence of the things they symbolize. Therefore, to be a responsible logo designer, one should recognize the importance of a logo and keep the belief that a good logo is vital; on the contrary, a bad one can be fatal. In this article, I will compare two logos to illustrate that point.

Let’s start with the logo of Sherwin Williams, a paint company. This logo shows a bucket of paint labeled “SWP” is being poured on the Earth. I have to admit that this logo conveys one clear message – this paint company aims at selling its product worldwide. However, besides that, I can hardly associate this logo with any other positive feeling. The most unacceptable is the use of red paint. It might remind people of blood and such image can easily scare them away. Secondly, pouring so much paint on the Earth, our common and unique planet, is obviously an unforgivable act, especially when environmental protection is praised almost everywhere, isn’t it? Be honest, this logo is so ill-designed that I cannot believe that this company is still using it.

We believe that adding some Christmas elements onto your logo will dress the original logo up to join the celebration of this great festival. So from this tutorial, we have selected Sothink Logo Maker logo to illustrate how to put a hat on your logo image step by step. Let’s have a quick view on the finished logo as follow:

Christmas is approaching, people all around the world are getting ready to celebrate this great festival. And in order to add more festival atmosphere to your business, we believe that decorating your logo with a bit Christmas element will add more fun to the festival celebration and will make different visual effect from the original logo display. So we will introduce methods of how to add Christmas style elements to your original logo, specifying on its text or image separately . And we have selected FedEX logo to illustrate how to put a hat on its text step by step.

Are they beautiful? Excited about the logo but not sure how to design? Maybe it’s a good idea to experience the latest version of Logo Maker to find out the answer.

Yes, after the hard work of our research and development team, we’re happy to announce the new version of Logo Maker–3.0 is officially published. The above logos are some of the new templates provided in version 3.0. Except for the succession of the previous functions, Logo Maker 3.0 promotes the users’ operation experience in an all-around way, and enriches the template library with more template resources which are extremely crucial for the design inspiration. Continue reading →

Social media now affects all facets of business – from marketing to end customer support and everything in between. Social media is where you see product and service feedback. Social media is where you learn what your customers like… and don’t like. And it’s the quickest way to build brand recognition within your target market.

So where does your logo fit in to social media marketing? Although small in size, it’s an extremely important element that contributes to the success of any social media campaign. Think about it – your customers (both potential and current) will see it on a daily basis. They’ll form a perception of your company that will stay with them forever… This article helps you make the most of these brand perceptions with the following sections: Continue reading →

Good news to Sothink Logo Maker users! The latest V2.2 makes a great optimization on user experience, and now you can add a professional looking to your logo more conveniently.

Sothink Logo Maker lets you easily create a distinctive logo in just 5 minutes without a lot of design work. You can simply start logo design for web or print from fancy logo templates, and then make full customization to logo appearance, such as replace logo image, edit logo text, adjust layout, and add one-click effects (gradient, shadow, bevel, glow, reflection & hollow) for text and images. Instant preview is available in almost all operations. Download Sothink Logo Maker >> (30-day free trial)

See the main enhancements of the latest version:

1. Efficient way to find the appropriate color scheme:

The new Colors panel consists of 30 main colors and each is offered with about 20 color schemes, and all the color schemes are grouped into 6 scientific and clear category: Catering, Science, Eco-friendly, Fashion, Cartoon and Classic. You can filter color schemes by main color or category. What’s more, the instant preview is available when you setting colors.

I am glad to tell you that after our team’s efforts, the totally new Sothink Logo Maker website (http://www.logo-maker.net/) is finally released and aims to provide better user experience.

Let’s see the main improvements of the rebuilt Logo Maker website:

1) More user-friendly website structure:

According to the information that is mostly concerned by the visitors, the new website simplifies the navigation menu into four columns: Home, Logo Templates, How It Works and Logo Making Tips. Therefore, users can navigate the whole site easily and find target information quickly.

2) Optimized content:

Compared with the old version, the new site optimizes the content presentation way. You will

find large amount of graphical instructions and less texts, which will give you more intuitive impression to grasp the features and advantages of the product.

3) Totally new appearance:

The website appearance is also re-designed to please the eyes of all visitors.

About Sothink Logo Maker

Sothink Logo Maker is a super easy and fast logo design tool that enables you to be a color master for designing logos. Even novice can start from editable logo templates and create professional and good-looking logos in 5 minutes. Continue reading →