Google’s recent €50 million General Data Protection Regulation
(GDPR) compliance fine sent a
shockwave through the American tech community. Though the search giant is contesting
the penalty – which is the largest to be issued so far under GDPR – where does
that leave other US firms with fewer resources and less sophistication? *

For company managers and investors, GDPR compliance is becoming a major issue. Unlike the cash-rich and tech savvy Google, many US firms, both private and publicly traded, can’t survive a maximum sentence for GDPR non-compliance. And with the accelerating consideration of similar privacy rules in the US, are investors right to be worried about data protection protocols?

But the potential
liability risk isn’t just limited to companies that process data, however. If
an organisation’s software tools include Microsoft, Adobe, IBM, etc., the same
tools and companies with which Google has contracts with, then it would stand
to reason that more than just the firms that process data are vulnerable to
GDPR headaches. New US rules patterned along the European model would present
similar concerns.

IAITAM President and CEO Dr. Barbara Rembiesa says “In the ever-evolving landscape of data privacy issues and regulations, now more than ever, is it fundamentally important for US firms to invest in sound IT Asset Management (ITAM). Savvy investors are keen to spot potential liabilities and with the recent Google fiasco, eyebrows are being raised. The firms that have already invested in ITAM programs are ahead of the game and shareholders should know it. If you’re an investor and you don’t know if your company has a mature IT Asset Management program, that should be a red flag.”

Rembiesa was quick to
highlight that eight months have passed since the European Union adopted the
GDPR. Before that, companies had two years to prepare. If Google was caught
red-handed, that should sound the alarm for all US based firms and their
investors, according to the IAITAM head.

*Under GDPR, companies
found in violation could receive a maximum penalty of up to 4% of their annual
revenue.