Posts Tagged ‘Satire’

Reductress.com is the first and only fake women’s news magazine. They parody the entertainment, advertising, and other media sources that women consume daily. Forbes named it one of the top 100 websites for women last year. And it’s super funny.

Now you can listen as Magnet’s Alex Marino interviews these smart and funny writers on the nuts and bolts of creating a comedy platform, their process, how you can submit your writing, and where they are headed. This episode was recorded earlier this year at Magnet Training Center.

Magnet Theater recently chatted with Beth Newell, one of the creators of Reductress.com, an online satirical news site that’s been called The Onion for women. Beth is also Managing Director of Magnet Theater’s Sketch Teams and currently performs in the improv duo Sad Kids. The conversation was mostly about shoes and purses, but Magnet managed to shift the conversation to comedy, the transcript of what followed is below.

Beth Newell seen here at the Reductress headquarters, a giant uterus shaped cave.

MT: Reductress.com is a very smart and funny. I loved the ad for ‘Vagina Whitening Tampons.’ And your coverage of New York Fashion Week.

BN: Thanks. We did some videos that got passed around, which was fun.

The new dick joke?

MT: And you’ve tapped into a lot of talent in the Magnet community to help, which is great.

BN: Thanks. There are a lot of funny women with good ideas and a lot of sharp comedy skills at Magnet.

BN: Yes, it is. It’s run by women. There are some men involved, too. We’re not actively avoiding using men, but since our playground is women’s media, women have a unique perspective that more directly serves our point of view.

MT: So basically, ‘no dudes’ is what you’re saying?

BN: No. But because we make fun of the way the media speaks to women and its presumptions about the way women think, it’s natural for women to be more equipped at exposing the comedy targets.