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Launched in 1992, I.D. Sarrieri has become an international sensation in the luxury fashion lingerie market. Designer Iulia Dobrin is the heart, mind and soul of the I.D. Sarrieri brand. When she was only 25 years old, she acquired a lingerie factory with over 55 years of history in Bucharest, Romania. With the strong belief that lingerie is the ultimate means of sophistication in women's style, Iulia Dobrin created luxurious and highly fashionable lingerie designs that gained immediate international fame.

Designed by Iulia Dobrin and her professional creative team, the I.D. Sarrieri collections feature highly sophisticated, fashion-forward designs. I.D. Sarrieri was among the first to craft lingerie collections using haute couture Chantilly lace. In addition to this gorgeous lace, only the most precious fabrics, including silk satin, silk mousseline, jacquard woven fabric and embroidered lace from exclusive producers, are used. Chic accessories and specially crystallized Swarovski elements are key design features that provide the finishing touches.

The distinctive luxurious appeal combined with refinement and sensuality resulted in a select following, making I.D. Sarrieri available only in the finest lingerie boutiques. A favorite among fashion stylists, the I.D. Sarrieri collections have been featured in publications such as Vogue, Harper's Bazaar, Elle and InStyle. I.D. Sarrieri also enjoys a faithful celebrity following, including some of the most resounding names in the fashion, music and film industries. I.D. Sarrieri proves that luxury is not a fantasy for special occasions, but an everyday privilege that enhances the femininity in every woman.