The first meeting with investors was held on August 14, 2017, at Google’s campus in London, after which, the campaign train will move to TQ Amsterdam, Berlin, Impact Hub in Zurich and end at NUMA Paris.

Tijani Bosun, founder and CEO of CCHUB, stated that at the end of the campaign the start-ups would have interacted with over 300 investors and raised over €20 million.

“The idea of a PitchDrive is a phenomenal and an incredible opportunity for not only the selected 14 startups but also the investors. We hope to help secure a number of breakthrough capital deals for the selected 14 startups,” Tijani said.

“And like the Garage story of Google, we hope that or two or possibly all of these start-ups will have a similar story. I can say that they are in for a tough but rewarding journey with us.”

The organisers have secured the services of Jason Njoku (iROKOtv), Saidah Nash Carter(Reuters), Stephen Newton (Illuminate Africa) and David Grunwald (Google for Entrepreneurs) to help with mentorship and support throughout the campaign.