The Best Regional Project of «Silver Archer» became the project of AGT-Siberia.

The Best Regional Project of «Silver Archer» became the project of AGT-Siberia.

22 February 2019

At the final of the national award in the field of public relations development «Silver Archer», was named the best regional project in Moscow. They were the social experiment of AGT-Siberia agency and «Electronic City» company “Gray Wolf on guard of children's safety”.

As part of the experiment, an actor wearing a gray wolf suit called the intercom and asked the children, who were alone at home, to let him warm in the porch. The experiment was coordinated in advance with the parents of children aged 6 to 12 years: adults could observe it through a special mobile application "My Home", which provides access to a video surveillance camera on the phone. The audit showed that six children did not succumb to the persuasion of the wolf, but four of them took pity on him. One boy even apologized that he could not open the door of the apartment to the wolf, as he did not have the keys.

Earlier, the project became the winner in the Corporate Social Responsibility category of the 9th Regional Silver Archer Social Development Prize - Siberia.