According to mobile intelligence data from MixRank, PacketZoom is used by more than 2x mobile developers and installed in 10x more apps as nearest competitor, Twin Prime.

SAN MATEO, Calif., Nov. 1, 2016 /PRNewswire/ -- PacketZoom's Industry Leading Mobile Acceleration Service was selected by GOAT, the leading sneaker marketplace on mobile, to maximize the mobile experience for premium sneaker customers. GOAT is a managed mobile marketplace for sneaker enthusiasts, where customer experience correlates directly to sales and customer loyalty.

"Unlike eBay, GOAT is a managed marketplace where we oversee all products and images to ensure a consistent experience," says Eddy Lu Co-Founder and CEO of GOAT. "Users come to us because we offer a premium service and we pride ourselves in reflecting that for both our buyers and sellers. We are always looking for solutions that will improve our mobile user experience. Integrating PacketZoom was quick and seamless for us, which is the best kind of partnership. We saw an immediate ROI and increase in user engagement of the mobile app, without having to do much work to get it done."

As a premium service, GOAT sellers and customers expect a continuous and fluid experience. GOAT's mobile service experienced speed and performance issues, due to image caching via Amazon Cloud. PacketZoom's SDK was integrated into the GOAT app and serves as a complement to their CDN. The results delivered to GOAT were almost immediate including an increase in speed of image download, reduction in the number of failed images downloads into the app, increased user engagement, and a decrease in abandonment of the app.

Added benefits of PacketZoom's SDK became clear during the October DDOS attacks that targeted the US Internet Infrastructure, causing severe disruption to major website and web-connected devices. GOAT app users and other mobile apps that use PacketZoom's SDK, saw no outages. Because PacketZoom is not reliant on DNS for server discovery from mobile devices, user requests from the GOAT mobile app were routed without disruption.