It premiered locally in late September 1952 as Bandstand on Philadelphia television station WFIL-TV Channel 6 (now WPVI-TV), as a replacement for a weekday movie that had shown predominantly British movies. Hosted by Bob Horn as a television adjunct to his radio show of the same name on WFIL radio, Bandstand mainly featured short musical films produced by Snader Telescriptions and Official Films, with occasional studio guests. This incarnation was an early predecessor of sorts of the music video shows that became popular in the 1980s, featuring films that are themselves the ancestors of music videos.

Horn, however, was disenchanted with the program, so he sought to have the show changed to a dance program, with teenagers dancing along on camera as the records played, based on an idea that came from a radio show on WPEN, The 950 Club, hosted by Joe Grady and Ed Hurst. This more-familiar version of Bandstand debuted on October 7, 1952 in "Studio 'B'," which was located in their just-completed addition to the original 1947 building (4548 Market Street), and was hosted by Horn, with Lee Stewart as co-host until 1955. Tony Mammarella was the original producer with Ed Yates as director. The short Snader and Official music films continued in the short term, mainly to fill gaps as they changed dancers during the show—a necessity, as the studio could not fit more than 200 teenagers.On July 9, 1956, Horn was fired after a drunk-driving arrest, as WFIL and dual owner Walter Annenberg's The Philadelphia Inquirer at the time were doing a series on drunken driving. He was temporarily replaced by producer Tony Mammarella before the job went to Dick Clark permanently.