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Sylvia Montgomery’s Article Featured in Marketer

Marketer, the Journal of SMPS, published Sylvia Montgomery’s article, “Attract New Clients Through Content Marketing” in its December issue. In the article, Sylvia explains how “content marketing supports the entire client experience journey and, once a purchasing decision is made, greatly influences the willingness of buyers to become advocates.” She provides readers with a comprehensive definition of content marketing and gives examples of successful content marketing outcomes in the AEC industry.

Marketer is the Society for Marketing Professional Services’ award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Articles are contributed by industry practitioners and experts. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry experts who face the challenges of marketing professional services every day.