It's official: People like small businesses

Posted by admin on May 16, 2014

Small businesses made the headlines this week as small business lender Everline published a study which showed more than 40% of UK consumers 'shop local', showing loyalty to three or more small businesses in their local area rather than spending online or with large corporates. There are some interesting lessons here for small businesses - whatever you do or make.

The research also identifies several ways in which small companies could attract even greater levels of loyalty;

Half of consumers (51 per cent) say that more competitive pricing would make them more likely to use, or continue to use, a small business.

A quarter (25 per cent) cite promotions as a way of securing or increasing their custom, while a further 25 per cent suggest that they would like to see a better range of quality products available.

Additionally, almost a fifth (19 per cent) say that better-trained staff or better customer service would encourage them to shop locally.

Here at Whitehill we can set up and market your online presence locally, using the Google Local facility. We're also experience in targeting online advertisements to a specific region or area, so you can make the most of your locality. Get in touch to find out more.