YuMe today announced that it
is partnering with Samsung
Electronics, the technology leader and innovator in
electronics and telecommunications, to provide advertising on Samsung's
Smart TV Platform through YuMe's Connected Audience Network. As part of
this partnership, Samsung will host the first-ever connected TV Brand
Lift study through YuMe's relationship with Vizu,
an online ad technology company whose solutions allow advertisers to
measure and optimize Brand Lift in real-time. State
Farm, North America's leading choice for auto and home insurance, is
the charter advertiser for this video advertising survey trial.

"Our sales partnership with YuMe allows Samsung to leverage their strong
relationships with brands, agencies, and third-parties for the Samsung
Smart TV Advertising Platform," said Daniel Park, Vice President,
Samsung Electronics, Media Solution Center. We believe the ability to
reach consumers through Samsung's market-leading Smart TV's and Blu-ray
Disc players presents a unique and compelling value proposition to
marketers. YuMe is a valuable partner in evangelizing this opportunity
and bringing brand advertisers in to participate in this interactive,
emerging platform."

The new connected TV Brand Lift study will gauge how ads impact
consumers' perception by randomly sampling viewers and presenting a
small subset with an on-screen survey served from Samsung's Smart Hub.
Viewers respond to the survey using their TV remote. Responses from
viewers who have not been exposed to the advertising are compared to
those from viewers surveyed while the advertising is running in order to
calculate the Brand Lift generated by the campaign. Powered by Vizu,
this metric helps Samsung-YuMe advertisers improve messaging and
audience targeting for current and future ad buys.

As the charter advertiser for this launch, State Farm is extending the
reach of its popular Super Bowl MVP Aaron Rodgers campaign across all
screens to drive both brand and social media marketing objectives.

"We are extremely excited to be part of YuMe's Connected TV launch. The
living room is becoming the 'hub' of household entertainment, both for
traditional as well as online viewing, and the connected TV platform
provides a State Farm-branded experience prior to the consumer watching
their chosen video," said Edward Gold, Advertising Director, State Farm
Insurance Companies.

"With this new capability, our solutions now enable advertisers to
measure and optimize Brand Lift across multiple screens, comparing and
contrasting the results generated in traditional digital channels with
those from connected television," said Dan Beltramo, CEO of Vizu. "We
are very excited to test this capability with YuMe and Samsung as we
jointly lead the way into the next realm of digital media branding
measurement."

"Connected TV is an emerging platform, and we are excited to offer
built-in solutions for evaluating ad campaign success across multiple
platforms, which have never before been available to brands," said
Jayant Kadambi, CEO, YuMe. "Our YuMe platform works seamlessly to
integrate multiple technologies that give companies like State Farm
real-time viewer feedback, allowing them to successfully monetize
cross-platform campaigns."