Factual or fucktual?

The brand identity page of the teaser site for Factual includes a list of f-words defining a new scientific journalism. You see, by separating the opinionated goats from the factual sheep we can magically return News to the People, or something of the kind, and all for only 50 euros, Sir. Unfortunately Arcadi or his blurb writer chose to add gravitas by straying abroad, so that, coming in at no 5, we get

Well, no. “Faction” actually refers to the fictionalising of facts–generally discredited in the Anglocabrón news media, and diametrically opposite to Arcadi’s purported intent. A serious journalist would have looked it up in a dictionary or slipped 100€ to someone like me or Peter Harvey in order to cover his brand’s ass and his investment. So it looks like plus ça change etc etc.

(I didn’t look that up because, as you probably know, the future isn’t in serious or in professional journalism.)

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