4.
Social media is allabout connections• Provides multiple platforms of interaction Photo by ChrisK4u on Flickr

5.
Social media is allabout connections• Provides multiple platforms of interaction• Unites people with common interests and disparate locales Photo by ChrisK4u on Flickr

6.
Social media is allabout connections• Provides multiple platforms of interaction• Unites people with common interests and disparate locales• Spreads information rapidly and efﬁciently Photo by ChrisK4u on Flickr

7.
Social media is allabout connections• Provides multiple platforms of interaction• Unites people with common interests and disparate locales• Spreads information rapidly and efﬁciently• Strengthens loose ties Photo by ChrisK4u on Flickr

8.
Social media is allabout connections• Provides multiple platforms of interaction• Unites people with common interests and disparate locales• Spreads information rapidly and efﬁciently• Strengthens loose ties• Makes it easy to get in touch, stay in touch and meet new people Photo by ChrisK4u on Flickr

10.
3 reasons to use social media:•Connect with readers, get feedback, solicit submissions and interact.

11.
3 reasons to use social media:•Connect with readers, get feedback, solicit submissions and interact.•Foster engagement – connect a community of interest around your brand and mandate.

12.
3 reasons to use social media:•Connect with readers, get feedback, solicit submissions and interact.•Foster engagement – connect a community of interest around your brand and mandate.•Facilitate sharing: turn readers into ambassadors.

18.
Tips from Jes Watsonand Mia Shulman• Grab your name early – "You dont know whats going to take off"• Divide and conquer – share the workload logically• Your brand isnt just in your website – use social media to invigorate the conversation

19.
Tips from Jes Watsonand Mia Shulman• Grab your name early – "You dont know whats going to take off"• Divide and conquer – share the workload logically• Your brand isnt just in your website – use social media to invigorate the conversation• Dont be too formal. Social media lets the personal shine

20.
Tips from Jes Watsonand Mia Shulman• Start with Facebook and Twitter, then see what else works for your brand

21.
Tips from Jes Watsonand Mia Shulman• Start with Facebook and Twitter, then see what else works for your brand• Do what you naturally gravitate toward

22.
Tips from Jes Watsonand Mia Shulman• Start with Facebook and Twitter, then see what else works for your brand• Do what you naturally gravitate toward• Have a presence if you think it might be valuable (Google+), but not where it doesnt make sense for the brand (Tumblr)

24.
Facebook: Everyones already there• Most-used social network: ~50% penetration in Canada• Its not just the kids

25.
Facebook: Everyones already there• Most-used social network: ~50% penetration in Canada• Its not just the kids• More personal, oriented toward family and friends

26.
Facebook: Everyones already there• Most-used social network: ~50% penetration in Canada• Its not just the kids• More personal, oriented toward family and friends• Best opportunity for trafﬁc growth

33.
Advertise whereappropriate• Facebook ads can be targeted to speciﬁc demographics and interests• PPC/budget means no (accidental) overspending• Have a plan that maximizes conversions• Test, reﬁne, test again Photo by Mait Jüriado on Flickr

41.
Tips from RandiBergman of Fashion• Be interesting, newsy & opinionated• Ask questions• Give a teaser rather than spelling it out• Reﬁne frequency• Try posting photos instead of links• Focus on quality over quantity• Always rethink and make it better

42.
Twitter: Be part of the conversation• Lower penetration than Facebook, but higher engagement and perceived value

43.
Twitter: Be part of the conversation• Lower penetration than Facebook, but higher engagement and perceived value• Virtual water cooler

44.
Twitter: Be part of the conversation• Lower penetration than Facebook, but higher engagement and perceived value• Virtual water cooler• Its where people talk about you

45.
Twitter: Be part of the conversation• Lower penetration than Facebook, but higher engagement and perceived value• Virtual water cooler• Its where people talk about you• Dont just broadcast – converse, respond and share

46.
Twitter: Be part of the conversation• Lower penetration than Facebook, but higher engagement and perceived value• Virtual water cooler• Its where people talk about you• Dont just broadcast – converse, respond and share• Strong penetration in media, new media, publicity, tech

47.
"I can get a sense of how well a cover might do by the feedback we get from it as soon as we post it online on Twitter. Its incredibly valuable." – Lisa Tant, FlareAn "instant focus group" twitter.com/lisatant

51.
"Respect people and engage with people. I tweet back and listen to people. I feel that they can send me information or feedback and they know I’ll pay attention." – Lisa Tant, FlareConverse and engage twitter.com/lisatant

56.
Tumblr: Pictures for the kids (so far)• Cross between Twitter and Wordpress• Social microblogging, mostly visually focused• Younger demographic• More for branding than trafﬁc

57.
Tumblr: Pictures for the kids (so far)• Cross between Twitter and Wordpress• Social microblogging, mostly visually focused• Younger demographic• More for branding than trafﬁc• High potential for youth- and image-oriented brands

59.
How Flare usesTumblr• Spotlight on original photography (with watermarks) – give longer life to archives

60.
How Flare usesTumblr• Spotlight on original photography (with watermarks) – give longer life to archives• Reach out to young, web-savvy fashion lovers who may not know the brand

61.
How Flare usesTumblr• Spotlight on original photography (with watermarks) – give longer life to archives• Reach out to young, web-savvy fashion lovers who may not know the brand• Niche trafﬁc driver – link back to site

63.
Tips from JenniferCampbell• Know your content and your audience• Get inspired by similar brands

64.
Tips from JenniferCampbell• Know your content and your audience• Get inspired by similar brands• Tailor content to your resources – do things in batches when you can

65.
Tips from JenniferCampbell• Know your content and your audience• Get inspired by similar brands• Tailor content to your resources – do things in batches when you can• Original content has best potential to be shared

66.
Tips from JenniferCampbell• Know your content and your audience• Get inspired by similar brands• Tailor content to your resources – do things in batches when you can• Original content has best potential to be shared• "Fish where the ﬁsh are"

67.
Instagram: A visual showcase• Currently iPhone only with impending plans for Android

69.
Instagram: A visual showcase• Currently iPhone only with impending plans for Android• Super simple: Take, ﬁlter and share beautiful photos• Focus on photography, with some subcultures

70.
Instagram: A visual showcase• Currently iPhone only with impending plans for Android• Super simple: Take, ﬁlter and share beautiful photos• Focus on photography, with some subcultures• Primarily positive

71.
Instagram: A visual showcase• Currently iPhone only with impending plans for Android• Super simple: Take, ﬁlter and share beautiful photos• Focus on photography, with some subcultures• Primarily positive• Use to feed photos to other networks

72.
Instagram: A visual showcase• Currently iPhone only with impending plans for Android• Super simple: Take, ﬁlter and share beautiful photos• Focus on photography, with some subcultures• Primarily positive• Use to feed photos to other networks• So far, cant link out

79.
Tips from AlanaCoates• "We were taking all these beautiful photos anyway."

80.
Tips from AlanaCoates• "We were taking all these beautiful photos anyway."• A way to showcase (staff) photographers work

81.
Tips from AlanaCoates• "We were taking all these beautiful photos anyway."• A way to showcase (staff) photographers work• Enjoy yourself – make it personal

82.
Tips from AlanaCoates• "We were taking all these beautiful photos anyway."• A way to showcase (staff) photographers work• Enjoy yourself – make it personal• Respect the space – be positive

83.
Tips from AlanaCoates• "We were taking all these beautiful photos anyway."• A way to showcase (staff) photographers work• Enjoy yourself – make it personal• Respect the space – be positive• Make sure communication goes both ways

88.
Pinterest: Now hot and happening• Collect, organize, search and share images• All (are supposed to) link back to original source• Fastest-growing website ever• Predominantly female, non-geeky• Becoming a good source of trafﬁc for many websites

96.
How to get started• Pick your platforms Photo by gruntzooki on Flickr

97.
How to get started• Pick your platforms• Create an account Photo by gruntzooki on Flickr

98.
How to get started• Pick your platforms• Create an account• Follow the leaders Photo by gruntzooki on Flickr

99.
How to get started• Pick your platforms• Create an account• Follow the leaders• Learn the culture Photo by gruntzooki on Flickr

100.
How to get started• Pick your platforms• Create an account• Follow the leaders• Learn the culture• Tell people youre there Photo by gruntzooki on Flickr

101.
Photo by daniel-weber on FlickrFirst and foremost:Make sharing easyIf nothing else, test and enableyour site so that readers caneasily share across popularplatforms. This is where the bulkof trafﬁc comes from.

103.
Rules to follow• Experiment and reﬁne• Play around, but focus your efforts Photo by swh on Flickr

104.
Rules to follow• Experiment and reﬁne• Play around, but focus your efforts• Work with your brand and audience Photo by swh on Flickr

105.
Rules to follow• Experiment and reﬁne• Play around, but focus your efforts• Work with your brand and audience• Respect the local culture Photo by swh on Flickr

106.
Rules to follow• Experiment and reﬁne• Play around, but focus your efforts• Work with your brand and audience• Respect the local culture• Track goals and results Photo by swh on Flickr

107.
Rules to follow• Experiment and reﬁne• Play around, but focus your efforts• Work with your brand and audience• Respect the local culture• Track goals and results• Have a plan Photo by swh on Flickr

108.
Grow and promote• Promote on all platforms Photo by wackybadger on Flickr

109.
Grow and promote• Promote on all platforms• Move in both directions Photo by wackybadger on Flickr

110.
Grow and promote• Promote on all platforms• Move in both directions• Use free widgets Photo by wackybadger on Flickr

111.
Grow and promote• Promote on all platforms• Move in both directions• Use free widgets• Give and receive Photo by wackybadger on Flickr

112.
Grow and promote• Promote on all platforms• Move in both directions• Use free widgets• Give and receive• Seek out your audience Photo by wackybadger on Flickr

113.
"Communities already exist. Think about how you can help that community do what it wants to do." – Mark Zuckerberg

116.
Dos and donts• Dont just broadcast• Do respect peoples time and space Photo by Jonathan_W on Flickr

117.
Dos and donts• Dont just broadcast• Do respect peoples time and space• Dont go off brand or get too personal Photo by Jonathan_W on Flickr

118.
Dos and donts• Dont just broadcast• Do respect peoples time and space• Dont go off brand or get too personal• Do put yourself in readers shoes – and be realistic Photo by Jonathan_W on Flickr

119.
Dos and donts• Dont just broadcast• Do respect peoples time and space• Dont go off brand or get too personal• Do put yourself in readers shoes – and be realistic• Dont be annoying Photo by Jonathan_W on Flickr

120.
Social media for busypeople• Create a lineup Photo by billy liar on Flickr

121.
Social media for busypeople• Create a lineup• Have a schedule Photo by billy liar on Flickr

122.
Social media for busypeople• Create a lineup• Have a schedule• Share the workload Photo by billy liar on Flickr

123.
Social media for busypeople• Create a lineup• Have a schedule• Share the workload• Set limits Photo by billy liar on Flickr

124.
Social media for busypeople• Create a lineup• Have a schedule• Share the workload• Set limits• Utilize tools (e.g. Hootsuite) Photo by billy liar on Flickr

125.
Social media for busypeople• Create a lineup• Have a schedule• Share the workload• Set limits• Utilize tools (e.g. Hootsuite)• Repurpose Photo by billy liar on Flickr