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​Why carry out a Data Quality Audit?

If you are thinking of profiling your data, introducing new products or services, or carrying out analysis for customer insights, it is advisable to update your marketing and prospect databases and a Data Quality Audit is a vital step.

​Business Data Audit

Statistics show that with frequent changes of premises, telephone numbers, job titles and personnel, business data can decay as much as 40% per annum.

It is crucial that our database contains accurate information and we were pleased to use Data HQ to help us with our data cleansing process. As a result of the work undertaken by Data HQ, we look forward to improved communication with our supporters and the benefits that accrue from that.

Reflecting on the 32 years that we have been purchasing data on behalf of many clients across many markets, I got to thinking why do we use Data HQ? Quality data: quality customer service. Why wouldn’t we?

​Our experts are ready to help

Whether you are looking to identify and target more customers like those you currently serve or are planning a marketing campaign into a new sector or audience, accurate data is vital to achieving your objectives.

Our experienced account managers will discuss your business and campaigns with you in detail, to ensure we identify the best possible solutions for you.