Tag Archives: purple cow

Food manufacturers are purposely producing “purple cows” that have high “bliss points” to entice people to desire their products. Everyone knows a purple cow is unnatural and not found in nature. “Purple cow” foods are foods put together in a weird, unnatural way such as a patty of beef with bacon and cheese pressed between two glazed donuts, fried Kool-Aid balls or flaming hot Cheetos. These foods are not only strange and unusual and can cause a person to want to indulge, but they also have what the industry calls a high bliss point. A bliss point is the effect a food has on a person’s dopamine level that causes the cannabinoid system to react positively. This “high” goes directly to the pleasure center, or hedonic hotspot in a person’s brain and opens a pathway toward addiction. The sensation becomes more and more pleasurable every time the system is activated by these bliss foods and people become addicted. Most foods that contain a high bliss point are foods satiated with sugar, fat, and salt in high quantities. Caffeine and chocolate can also produce high bliss points. If people are not aware of the tactics, they will fall prey to these ‘lions’ and become addicted to these types of foods. The bottom line is that these foods sell and the food companies make a lot of money!