About the Author

Who is Robyn

Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker

Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use

Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Wednesday, 2 March 2016

There is a simple definition of the word brand. Your brand is
what others think it is.

But, the heart of a brand goes much deeper. What you think of yourself and your organization will dictate how you shape it's brand in a way that engages others.

The heart of a strong Rotary Club brand is the feeling
of pride members have for their club and the work of Rotary. If they feel good
about their club, they will be fully engaged in fellowship and in community service. They will influence others to
collaborate and even become members.

Background; The Can-do Club

The Calgary West Rotary first met in
May, 1967. The club soon became known as a "can-do" club that was known for it's service projects. They reached far beyond what could reasonably be expected from a club
of 80 to 100 members. Thousands of lives throughout the world were forever changed due to a collective passion for service and making a difference.

A strong speaker program is key to sustaining a healthy and vibrant Rotary club. Meetings are a time for coming together, being refreshed, renewed and re energized.

Every time I tweet the following from our BTRB twitter account I receive retweets.

“If you want to develop a positive outlook, hang out with positive people. Rotarians know that positivity is positively contagious. That's a positive!"

-Robyn T. Braley

It is safe to assume you have experienced more than one occasion when you were going through a rough patch in your career or personal life. As a Rotarian, going to your meeting or anywhere else was the last thing you wanted to do. But you went. Unexpectedly, the speaker that day said something that lifted you up and caused you so see things differently. Their topic had no relevance whatsoever to what you were going through.I've had troubled times when stimulating conversation with fellow Rotarians around our luncheon table raised my spirits. More than that, the discussion caused me to think differently about my problems. I found a solution when I thought one was impossible.