News That Fits: Closing the gap between social media use and usefulness; Dan York reports on the Superbowl, streaming and social, binge-viewing and Netflix, and Apple’s AppStore.com domains; social media kerfuffles: HMV, Applebee’s, Smith & Wollensky; the Media Monitoring Minute with CustomScoop; listener comments, nearly all from the FIR Community on Google+; Ryanair’s new comms chief plans to eschew social media; no Asia report this week: Michael Netzley being treated for lost voice; new blogging tools and what they mean;

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for February 4, 2013: A 68-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

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