Viral Internet Content

How to Link to Different Parts of the Same Blog Post or Page

Anchor text links. It shocks me that we are now in mid 2014 and many people still do not know how to use them properly. Some will simply put the entire URL while others will attempt to hypertext link an entire sentence or maybe just one word. Ultimately, you will want to do what is best for your readers and visitors. From many hours of testing, I have found that the proper blue color is optimal for hypertext links. I happen to use the Google Blue which is #0266C8. Those that are very good with the coding of WordPress or a website can easily adjust the color of a hypertext link. One of the most user friendly was in which you can make your resource better is to use “drop down” or links to different parts of the same blog post or page. Go to the HTML or “text” of your blog post or article and do the following:

Below is a photo that you can pin or share on social media to help those looking to make the user experience better for their business or personal website.

Use this code to create the clickable link:

<a href=”#ANCHOR-TEXT”>Linking Text</a>

Use this code in the target area.

<a name=”ANCHOR-TEXT”></a>

Why is this Important?

First and foremost, it is very important to make navigation easy for your visitors. If you have a 5000 word blog posts and there is no break it can be cumbersome to stop reading and come back to a specific place in the article. for this reason, I tend to break up my articles so users can click to a specific section. Here are a few examples:

As you can clearly see, these long resources are much easier to navigate with clickable links that drop down to different sections of the resource. Google engineers consistently say that user experience is one of the key ranking factors when it comes to SEO for both local search and organic search.

Also, by creating drop down links in your blog post or article you are naturally creating internal links. In essence, you are creating internal links to a specific blog post within that blog post! This is, once again, great for navigation and awesome when it comes to telling Googlebot what your site is about. Here is an example of how the URL structures look when you create this types of drop down hypertext links:

Therefore, by the time you hit publish on your blog post or article you could already have five to 10 internal links pointing back to your resource. In the eyes of Googlebot this is extremely valuable. Remember that Googlebot is not a human being, it is a computer program. You want to make your website friendly to humans that are reading it but by doing so you will make it easier for Googlebot to crawl and index your site.

If you want to know more about SEO to help your website rank please feel free to reach out to me at jwojdylo@gmail.com. I offer several monthly packages that can help business websites get to the front page of Google search which will ultimately help them make more money.