Lemonis told the News Friday evening he plans to expand Crumbs’ offerings beyond cupcakes. Earlier on Friday, the star of CNBC’s “The Profit” struck a deal to invest in Wicked Good Cupcakes. That snack brand and others will be added to Crumbs’ stores.

“We hope that the process is one that allows the stores to open quickly and put people back to work,” Lemonis told the Daily News late Friday.

“We know that in order for this business model to succeed it must have a diverse offering. Our hope is to create America's sweet and snack shop.”