Brandon Cronenberg is the son of director David Cronenberg (The Fly,Dead Ringers, the upcoming Cosmopolis) and it looks like the younger Cronenberg’s first feature continues some of his father’s “body horror” interests in earnest. Antiviral looks at the cultural obsession with celebrity, using some of the elder Cronenberg’s early go-to ideas (boundary-pushing clinics; biological expressions of desire and ideology) for a story that looks, from a distance at least, like a fairly timeless freakiest.

Caleb Landry Jones (X-Men: First Class) is Syd March, a Lucas Clinic employee. The clinic brings people closer to their favorite celebrities by infecting the fans with diseases of the rich and famous. The first trailer, below, shows that getting into that line of thinking is exactly as weird and dangerous as you’d think it might be. The trailer is excellent, and unsettling in a way that fans of early David Cronenberg films should really love.

Yahoo Canada has the trailer. Antiviral will play TIFF next month, and IFC already has rights for the US release, so hopefully we’ll get a theatrical date soon.

Here’s a promo for the clinic portrayed in the movie, followed by the film’s poster.