This behind-the-scenes video of David A. Smith’s design project for John Mayer’s Born & Raised album artwork is just fantastic.

Smith is a traditional ornamental glass artist, and so, not only did he design the cover artwork for Born & Raised, but in the process he also created a custom John Mayer font, and made a couple of custom glass signs for John Mayer to have.

The level of detail involved — from pencil sketching the initial artwork, to vectorizing it, to making the glass signs — is just incredible to watch. Very cool.