Bulk SMS Overview

Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control)[1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.

Bulk messaging lets you deliver SMS messages to mobile handsets almost anywhere in the world.

SMS Marketing is useful for all types of businesses, especially in targeting the local customers. With the help of bulk SMS you can increase your sale by 200% in just a couple of days during the festivals or promotions.

SMS Marketing service is excellent for promoting as well as in communicating with the customers and conveying a brand message or to develop strong brand awareness among the mass.

Why SMS Marketing?

If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and prospective customers.

Unquestionably, the advent of smartphones and tablets has delivered what are now the most powerful tools in the marketing arsenal of many small businesses. Correspondingly, the value of SMS marketing has become equally as apparent.

SMS, which stands for “short message service,” is regarded today as an indispensable resource within the mobile marketing ecosystem. And if you’re not yet tapping into this immensely valuable resource, there are (at least) 5 compelling reasons why you should get off the fence and into SMS marketing.

SMS Marketing vs. Other Marketing

SMS Marketing is one of the cheapest marketing methods which is easy to handle and which also fetches good response. The greatest advantage of SMS Marketing over other advertising media is that it allows you to target specific potential customers or the customers in a specific area. Customers also tend to respond more to this type of advertising as they feel more personalized when they receive an SMS rather than seeing the same in newspaper, television etc. So in SMS marketing, the conversion rate of users is comparatively more than other available marketing methods at present.

Another advantage of SMS Marketing is that you can start advertising or sending messages (which can be customized at any stage) without much advance planning and delay. For example; a garment retailer feels that the pace of movement of a particular inventory is not satisfactory and so decides on Wednesday to sell it at a 25% off. If he is equipped with an SMS alert program, he can inform his customers the announcement on Thursday itself. Thus in contrast to print or TV ads, SMS ads make instant and real time implementation possible.

SMS can also be used to schedule the delivery time of the product.

SMS Marketing is also highly useful to the customers as they can contact the shop directly for checking the availability/clarifications/queries etc just by clicking either on the phone number provided in the message or the website if the customers' cell model supports browsing. When out of stock items become available, this can also be alerted to the particular customer who demanded it; thus gaining the trust and also enhancing the relationship with the customer. As the success of any business depends to a large extend on this relationship factor, SMS Marketing is thus sure to boost the sales since the satisfaction of the customers are often optimum here. This optimal satisfaction helps in lowering the internal customer care calls also.

Wide Choice Of Routes

TRANSACTIONAL : Only transactional related messages contents as prescribed by TRAI is only allowed through this route.
Instant & 24 x 7 Delivery to DND Numbers along with 6 Characters Sender ID available

PRIORITY : All types of message contents are allowed through this route.
Instant Delivery | Delivery from 9 am to 9 pm only | No Delivery to DND Numbers | Alphabetic Sender ID Not Available

NORMAL : Same features as priority route but delivery timings are different in this route, messages triggered through this route will take 0 – 10 minutes to deliver.

MARKETING : This route is very economical and specialy designed for bulk marketing campaigns and all other features are same as Normal Route but delivery timings are different in this route, messages triggered through this route will take 0 – 3 hours to deliver.

INTERNATIONAL : This route is designed for delivering messages globally. We can delivery your messages to 180+ Countries & 800+ Networks Globally. Delivery Terms, Timings, Availability of Sender ID's, Message Content Screening will done as per each country local rules and regulations .

Seamless Connectivity Options

WEB : An extremely easy to use web application enables you to send SMS from anywhere by simply logging into the web interference.

HTTP API : One of the easiest and widely used API to integrate messaging platform into the 3rd party applications and fully compatible with all programming languages.
Easy to Integrate | Comprehensive Documentation | DLR Report API & Much More..

XML : Sending Bulk Messages and Dynamic Messages made much easier than ever with our XML API's. Now no need to call 1000's of API to deliver dynamic messages just call our dynamic XML API once to deliver all your personalized messages.

SMPP : One of the widely using open source messaging protocol to deliver large number of messages.
Best for SMS Aggregators or those who having huge volume

FTP : A small program need to be installed on your server to authenticate messages and you will be provided with FTP authentication details to upload file into our SMS Servers, once the file uploaded we start processing your messages as per the instruction given by you.

CUSTOM : If none of the above methods does not suits you, don't worry we can develop customized solutions based on your requirements like robots to fetch messages from your database or server, Custom plugin's for your ERP or CRM etc

What Others Are Saying

"This is one of the helpful site to me.”Benzeer PPMManaging Director Dubai Gold