New York Times Reports: "Cycling Caps Return as a Fashion Statement"
Posted on 01 Jun 00:00

From September 2, 2015: "Caps emblazoned with 'Brooklyn' have spread globally. Surprisingly, those ubiquitous hats, made by the bike company Giordana, are products of Italy. Brooklyn Gum, an Italian brand, sponsored a racing team (now defunct) in the 1970s. And now that the borough is equated with artisanal mayonnaise and all things cool, the caps have proliferated like an invasive species."