LEGO has just opened its largest store ever in London’s Leicester Square.

The jazzy new store will act as the brand’s flagship shop, and is the 131st LEGO store to open around the world.

Oh, and it’s blimmin’ massive, and filled with all kinds of exciting stuff.

There’s the Mosaic Maker, which takes your photo then prints out a personalised portrait made of LEGO in under ten minutes (you then have to assemble it yourself, so it’s still fun), a six metre tall LEGO statue of Big Ben, and a model of tube carriage.

(Picture: LEGO)

Aaaand there’s also a LEGO minifigure scanner you can peek in at from outside the store to find out which LEGO minifigure you are, digital window displays, and a ‘digital endless aisle’, which is essentially just a posh way of saying you can browse an online catalogue of all the LEGO sets available in the store.

It’s also all very British-y. There’s a big mosaic of London’s skyline, plus models of Shakespeare and a beefeater.

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The brand is also using their store as the perfect opportunity to unveil a brand new LEGO mascot called Lester, who drinks tea and carries an umbrella. He had his own room in the store where you can pictures. Lovely.

(Picture: LEGO)

If you were planning to buy anyone LEGO stuff for Christmas, it’d probably be wise to pop down now.

Firstly because it’s more fun than browsing online, but secondly because if you wait any longer everyone will know about the store and it’ll be absolutely packed with hyper children. Be warned.