Super-Premium – almost always “natural”, usually does not contain corn, wheat, or glutens. Non-processed animal protein may be the first ingredient. Example: California Natural

Super Premium x2 – usually “holistic” in concept, with functional ingredients for added health benefits, i.e glucosomine or Omega 3’s. Example: Blue Buffalo, Innova
Super Premium x3 – grain-free and organic formulations. They are the most expensive and complicated to manufacture. Example: Newman’s Own, The Good Dog Food Company
Note: As many super premium labels were recalled in the pet food recalls of 2007 as basic or value-added labels.