Marketing

Whether you are new to the restaurant business, or you have been in the field for years, there is no getting around the fact that you need to have good marketing if you hope to succeed. Word of mouth can still be powerful, but you need to make sure you have a strong online presence. In fact, even much of the word of mouth marketing happens online today via reviews and your customers talking about how much they liked your restaurant on social media. It has a huge influence. The following are some simple and effective tips that will help…

The goal of any business is to increase sales, but it can sometimes feel as though your restaurant business is stagnating. You might not be losing sales, but you aren’t doing anything to get ahead, either. It is time to work on some different tactics and strategies that can help you improve your profits and surge ahead of the competition. Fortunately, many of these tips are relatively easy to implement. The following tips have the potential to help you increase your sales. Learning to Upsell The upsell has been an important part of the restaurant business, and any business for…

If any business wants to remain relevant and profitable there is a need to understand that the customer is the most important part of the whole equation. Without customers, there is no business! Therefore it is vital keep your customers happy. A restaurant or any other business cannot continue with the most basic of operations without customers. In order to bring customers into a restaurant, marketing is vital and not just any kind of marketing but targeted marketing. Most restaurants fail with their marketing because of the way they go about doing it. Restaurants are known to mail out their…

Online Ordering is one of the newest phenomenons to sweep the restaurant industry and is quickly taking over take-out. With all the benefits associated with this process, it’s a wonder that more restaurants have not already implemented online ordering in their restaurant business. This process has revolutionized the way customers can get food to go, and has made ordering hassles a thing of the past. While traditional takeout methods have stood the test of time, everything changes and restaurants that want to keep up with demand, convenience and customer satisfaction need to consider an online ordering system to keep their…

Social media, specifically Facebook, is a common way to get your business’ name out to the public. There are many benefits for a restaurant having its own Facebook page. All restaurants should have a Facebook page. A Facebook page allows customers and potential customers to get updates on special promotions and events at the restaurant. In addition, it’s also a great way to share menu updates and job opportunities. Making a Facebook page for your restaurant is free and does not need much time to get it up and running. The benefits & rewards gained from having a Facebook page you’re…

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