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Zappos Paid $4.9 Millon for Clothes.com Domain Name

Zappos ponied up serious money for Clothes.com domain name last year. Now it’s Amazon.com’s toy.

Online shoe retailer Zappos paid $4.9 million to acquire the domain name Clothes.com from IdeaLab last year, SEC records show:

In May 2008, we acquired the Clothes.com internet domain name from Idealab. The domain name was recognized as a purchased intangible asset with a useful life of 20 years. The entire purchase price of $4.9 million was assigned to the price of the domain name intangible asset and will be amortized on a straight-line basis over its remaining estimated useful life.

The purchase was brought to light thanks to the company’s acquisition by Amazon.com.