12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Bedford V2 kicks off on April 20th, and you're invited to take part in the festivities.

Get (init) this SXSW in East Austin's most authentic art warehouse. A showcase featuring interactive visual digital installations from Austin's own premier projection artists. (init) is a collective of interactive designers, fabricators, programmers and visual artists aimed at creating interactive multimedia envrionments using various sensors and technology. Come and experience a unique digital playground and see what our local artists have to offer.

Internal Alchemy is an interactive video art installation that projects and tracks chakra points on people’s body using a projector, a MS Kinect 2 and a PC. They can look at themselves in the mirror and interact with the chakra points with their hands by touching the different points on their body. As they touch each one, it has different “magical” effects showing chi energy moving up and down their meridians. Internal Alchemy was developed using an open source video game engine called Untiy

Explore a hypnotic world of light and sound that feels like it’s emerging directly from your body. Designed as a virtual reality experience, SoundSelf takes advantage of loopholes in human perception to induce an introspective state of ecstasy. Use your voice to navigate through strobing tunnels-of-light, impossible shapes, and deep into a meditative trance. SoundSelf is an elegant symmetry of image, sound and body that takes advantage of loopholes in the way you perceive to facilitate a new experience of yourself and your world. Each play-through lasts one extremely intense hour.

the eyeball

﻿jeff garrard

Participants are captured on video by The Eyeball, their image is processed by software then displayed on a large screen. Visual effects can be changed via control knobs and buttons.

Randi is an artist acro-yogini, part of a glowing community of paradigm changing Austinites! She paints murals and at shows live, perform contact improv, lyra, and dance ecstatically. She is vegetarian, love to dance, and mix it up in the kitchen.

"Life is a waking dream. I feel vibrant to paint live, and perform dance or aerial."

Temet Nosce -“Know thyself!”

Other Artists and Installations

Lisa Woods - Gail

Chauncey Logomenon - Feedback Loop

Denise Dodd Brea LundriganMaureen HaskellShezus Hart

Interactive Art Installations

Eye Tableau

Jerome Morrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Internal Alchemy

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

date

DATE

DATE

March

13

2016

6:00pm

11:59pm

LOCATION

Wythe Hotel

80 Wythe Avenue

Brooklyn

NY

11249

United States

TIME

Sunday

6:00pm

11:59pm

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LOCATION

Wythe Hotel

80 Wythe Avenue

Brooklyn

NY

sxsw interactive

The future is here.

Get (init) this SXSW in East Austin's most authentic art warehouse. A showcase featuring interactive visual digital installations from Austin's own premier projection artists. (init) is a collective of interactive designers, fabricators, programmers and visual artists aimed at creating interactive multimedia envrionments using various sensors and technology. Come and experience a unique digital playground and see what our local artists have to offer.

#init

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WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in

9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.