Blog Posts

And doesn't need sound to do it

By Christopher Heine on May. 2, 2014 - 6:35 AM EDT

National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery…

That’s one less chore for your kids to do

By Michelle Castillo on Apr. 30, 2014 - 6:44 PM EDT

Car manufacturers constantly boast about their technological advances, but Nissan is saying it can give customers what they really want: Self-cleaning cars.
Say goodbye to desperate "wash me" pleas written in…

Putting all that negativity to work

By Michelle Castillo on Apr. 29, 2014 - 11:21 AM EDT

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV.
Case in point: the satellite-TV company's Twitter-sourced…

UFC, NBC seem gung-ho with the format

Apr. 25, 2014 - 4:27 PM EDT

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos.
The Ultimate Fighting Championship (UFC) and NBC's…

Ghoulishly good marketing for AtTask

By David Griner on Apr. 25, 2014 - 3:31 PM EDT

Next time you hear someone complain they can't do good marketing for a product because it's "too boring," show them this infographic for enterprise work management software AtTask.
Collaboration software is…