Follow specific interests with the new Pinterest category pages

Pinterest recently announced new category pages which will allow users to follow specific interests within their favorite categories. Pinteresters can now get updates on their topics of interests in their feed as well as manage interests and browse related topics. Here’s an example:

So you can follow “Social media marketing” and the related interest suggestions like “Digital marketing”, “Social media tips”, etc and get those pins in your feed. It’s as easy as that!

This is a great way to optimize your news feed and just like the Facebook interest lists, it provides a way to get specific updates on topics you like. The updated following section on your profile allows you to manage the interests – follow and unfollow them. Just go your “Following” link and you’ll find tabs for “Interests”, “Pinners”, and “Boards” –

Pinterest is rolling the feature in English to start with, and they’re making it available on the web, Android, iPhone and iPad.