IceHogs News

Blackhawks ratings increase 150% compared to October ’07, significant increases as well for “Blackhawks Pre/Post Game Live”

Chicago, IL (November 3, 2008) – Comcast SportsNet, the television home for the most games and most comprehensive coverage of the Chicago Blackhawks in HD, posted significant television ratings for the first month of the 2008-09 NHL season, which resulted in solid game, pre-game & post-game ratings increases compared to last season.

The key advertiser demos of Men 25-54 and Adults 25-54 also received massive ratings increases compared to last season. For Men 25-54, October monthly ratings were up 333% (1.3 in Oct. ’08, compared to a 0.3 in Oct. ’07). For Adults 25-54, October monthly ratings increased 300% (0.8 in Oct. ’08, compared to a 0.2 in Oct. ’07).

In addition to its game ratings increases, Comcast SportsNet’s Chevy Blackhawks Pre-Game Live household ratings are up 33% compared to last October, while Smirnoff Vodka Blackhawks Post Game Live ratings have increased 63%. Source for all ratings information is provided by Nielsen Media Research overnights.