Cómo NotAtAllStrange comenzó su viaje en diseño de página web

Resumen

Local Child Care is a collection of Australian based local Child Care directories. The directories have been successful for well over 2 years now, but the original websites have both dated and grown significantly, and are now very much in need of a redesign. We are looking for 2 page concepts that will be used to freshen things up.

Nombre de la empresa

localchildcare.com.au

¿Qué te inspira y qué diseño imaginas para tu empresa?

Local
Child Care is a collection of Australian based local Child Care directories.
The directories have been successful for well over 2 years now, but the
original websites have both dated and grown significantly, and are they now
very much in need of a redesign.

Please
note that there will be significant functionality changes to the existing
website, and it should only be used for reference.

We are
looking for 2 page concepts (landing page and a search results page).

Landing
page

a landing
page for the parent directory - This will basically just be the gateway to all
of the local directories. The current version of this can be found at: http://localchildcare.com.au/home

The new
landing page requires a very prominent postcode/suburb search, three calls to
action including newsletter signup, some body copy, and several text boxes. The
logos for the other directories should not be included.

Colours
should steer right away from blue and orange, as competitor uses these colours.
Suggestions are a light purple mixed with another colour from the logo –
anything too bright (like yellow) has been tried and is not recommended.

Search
results page

a typical
Google Maps results page - This will basically be a detail page using the
design of the landing page but containing Google Maps content. An example of
the content can be found at:http://tinyurl.com/5qs6ls

Overall,
the key requirement is simply a fresh concept. I'd recommend modern, clean,
professional and web 2.0 as possible starting points, but since this is about
concepting am totally open to ideas. Something we would like ot make clear is
that the site is targetted to adults and not to kids, and professionalism and
trust are important. Anything too "kiddy" will not get that across.

We are
looking to pay for the concept that we think most closely fits the bill
(whether we use it or not), which we hope makes for a slightly different
contest in that we are looking for fresh ideas and creative executions rather
than finished and polished designs.

We do not
exit contests early. We pay promptly. We are happy to provide references,
portfolio pieces and credit.

No logos
required. No cutting required. No finishing work required.

Lo que desea

No quieres

So far the only thing we don't want is for the design to be too "kiddy". This website is for the owners and managers of childcare centres and for parents looking for childcare, so while it is child oriented, the audience is adults.

Keep your entries simple, and don't spend too much time on them - that way we should be able to work out a concept between us. I do not like entries that appear half an hour before a contest closes, as this provides no opportunity to work with the designer, and I do not like entries that are blatant rip-offs of existing entries - since we are looking for a concept here rip-offes will be disregarded even if they are better.