As we’ve been saying since the launch of Google My Business, with more than 80% of people searching the web to find local information (1), it’s important to have a presence on the web that showcases what makes your business unique. Businesses with complete listings on Google are twice as likely to gain customer trust (2), 38% more likely to attract in-store visits, and 29% more likely to see a purchase.(3)

In addition to Google My Business (the administrative dashboard for keeping your business listing up-to-date), Google has announced you can now edit your business information right on the listing page. If this sounds familiar, it’s because we announced it back in January of this year.