Tag Archives: guy kawasaki

I am a HUGE advocate of finding ways to leverage viral marketing and social media to extend your brand and grow your business. By definition, that which is viral is also organic, meaning you shouldn’t overthink the process of growing your brand virally.

The engine that powers your viral messages is the value you provide to those who share your message with others causing it to spread online. But you are the spark that egnites the process and for that you simply need to develop the mindset of giving to others first.

In their latest books, Gary Vaynerchuk (Thank You Economy), Guy Kawasaki (Enchantment), and Russell Simmons (Do You) among other thought leaders have stated… the companies and brands that will thrive now and into the future are those that empower people to fulfill their purpose by engaing with a company or brand. The trend is for customers and communities to engage with companies whoes brand values include putting people first and creating exceptional experiences in the delivery of their products and services.

In this short video we are treated to rare dual interview from two of the most forward thinking entrepreneurs on the scene today. Gary Vaynerchuk and Guy Kawasaki take turns highlighting the core message of their books. (Click on the title link above to read the complete article and watch the video)

What is the return on investment from Social Media? This is a question that has been debated consistently over the past few months by a variety of thought leaders across the web. Erik Qualman, Gary Vaynerchuk , Guy Kawasaki, Seth Godin have written books that address the topic of Social Media ROI

The value of social media for business has been debated by early adopters and those slow to commitment to Facebook, Twitter, You Tube, Stumble Upon and other social platforms as an import part of their overall marketing and client relations strategy. The debate rages on, but what is undeniable is the impact that social media has had on small businesses and multi-national corporations alike.

I want to share a short video today that makes a powerful statement. The ROI on social media has been huge for many companies and transformational for others. New industries have emerged and old business models have been given new life as the world has become a much smaller place. I encourage you to invest a few minutes watching this powerful video and reading the associated blog post from across the social web.

Regardless if you chose to engage with your market with social media or chose to ignore it, I would encourage you to actually decide, make a conscious decision either way. Social media is not a fad, it is not trivial, and it is not going away – it is actually just in its infancy. If you invest the time required to craft a thoughtful social media strategy your results will be transformational for you and your brand.

This interview was conducted by Robert Scoble of Fast Company and Fast Company TV in the home office of Guy Kawasaki the visionary entrepreneur, former Apple Computer inner circle member, author, and creator of All Top. I personally believe that Guy Kawasaki is among the most import voices in social media today, the is no question that he is among the most influential.

I wanted to share this short video with you because I believe the insights contained here will help to provide perspective for anyone who wants a glimpse of where we may be heading in the social media space in the coming year. I also wanted you to hear for yourself how Guy Kawasaki feels about the value of Twitter.