Lists are ok. "Readers like lists and rankings, and we can learn from
that", said Financial Times Group CEO John Ridding, referring to the likes
of BuzzFeed and adding that FT lists, naturally, would most certainly look
different. So, no pictures of over-reacting cats then but CEOs losing it
maybe? Which brings me to

and BuzzFeed's presentation where Will Hayward, VP Advertising Europe,
made good use of above mentioned over-reacting cats. Any kind of mishaps,
be they of animal or human nature, will always get the most laughs. Nice
try with your custom-made Times cartoons, Mr Darcey, but apparently still
not quite engaging enough.

Social is mobile. Mobile is social. And "Native Advertising the
essential social/mobile format." (Julie Hansen, President & CEO, Business
Insider)

If you're German (full discloure: I am), don't expect to use the word
efficient, respectively inefficient, in a UK environment without being
taken up on it later on. As Ulrich Schmitz, CTO Axel Springer Media,
learned. Shock, horror, the German guy said inefficiency is good!

Stereotypes, damn it, are true: There was the search query from Spain
"Scarlett Johansson erotic" (cue: snicker. Of course, the Spanish). The
BuzzFeed guy sporting a full Victorian hipster beard at the top and
sneakers at the bottom. And there's the fact and not a stereotype that the
stage at events such as Digital Media Strategies 2014 is always an almost
all male place.

That there's no one-fits-all solution in this wonderful content industry
that we're all in. But there are opportunities, chances, options,
experiments, challenges, ideas, failures, creativity and amazing technology
enabling the industry to keep on crossing boundaries. And that as long as

you don't get stuck in the middle (thanks, Mr Darcey, good point for
life in general), you'll, essentially, be fine.