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However, the typical PPC affiliate programs fees are low, usually less than a dollar per click. Pay Per Performance (PPP) or pay per performance marketing affiliate PPP is the most popular among the sellers and is also the most lucrative for affiliates. In this type of program, the seller only pays the affiliate when his envoy enters in action, i.e. each time visitors who commanded actually buys something from the site of the seller or the visitor becomes prospect. This represents substantial savings for the seller. In turn, is the most lucrative type for the affiliate, since the commissions in PPP affiliate marketing are normally in the range of 15% to 20% of actual sales. Affiliates pay for performance marketing can be further classified into two popular types: payment for sales (PPS) and pay-per-prospect (PPL). Or payment for sales (PPS) in the marketing of affiliate payment type by sales, the seller pays the affiliate certain amount whenever the visitor sent to the site of the seller buys something from that site.

Normally they are paid to affiliates based on commissions, however, some sellers may opt to pay a fixed remuneration. But, no matter what the form of payment, this is generally higher than the fees given to affiliates in the program pay per click. Or payment by prospectus (PPL) the type of marketing of affiliate payment by prospectus is a small variation of the PPS type and use it frequently companies insurance and finance and other companies that depend on prospects for growth. In this type of affiliate marketing, will pays the affiliate whenever the visitor he sent to the site of the seller fills an application form or any similar format related to the business of the company. The remuneration for this type of affiliate marketing is based on a fixed fee whose percentage approaches the fixed pay of the PPS type.