To share what we do and how we do it, we can now send photo updates of your wheels being built as we handcraft them. How cool is that?!?

We’ve spent 12 years perfecting the science and art of wheel building and creating the secrets of the trade. With these real-time photo updates you’ll get an insight into why that translates into amazing wheels with a lifetime guarantee.

To get things kicked off simply send us a message over Facebook or Instagram. When Gavin or Liam starts building your wheels they’ll introduce themselves and explain what they’re doing and why.

You’ll be kept in the loop with how your decals are made, be able to see your wheels being laced and follow as the wheels are trued to one-tenth of a millimeter (that’s about the width of a human hair, by the way)

This is our way of letting you peek behind the curtain and see the skill and effort that goes into every wheelset we build. We’ve been doing this for a few weeks and we’re having a lot of fun sharing our tips and tricks.

It’s been freezing cold here in Wellington but with Queens Birthday weekend ahead it looks like we might have a few dry days so we’ll be out enjoying our bikes and I hope you will too. We’ll be closed Monday but back on Tuesday.