PARTY: WSL X GENERAL ADMISSION

Twenty Five foot screens, African dancers, beaded hippo skulls and a South African Braai (BBQ) are just a few of the things that showed up in our car park on Friday night. Throw in 150 devilishly good looking people in the mix and the fun starts.

For the J Bay Open, one of surfings premier World Tour stops we partnered with the World Surf League to live broadcast from South Africa to Venice Beach. The invite much like a surf contest depended on the surf. You can never be 100% sure with the ocean so we had a fair bit riding on making the call. On Wednesday we had all our RSVP's send through their phone number so we could alert them via text what and when it was all going down. Friday morning came around and we pulled the trigger, sending out a group message to everyone letting them know #IT'S ON and to be at GA at 8pm for the full African Experience. Because the event was in Jeffreys Bay, South Africa we decided to make it an African themed night, all the while supporting good friend of GA and World Tour number 8 surfer Jordy Smith. On the Braai (BBQ) we had Boerewors, a native South African sausage and at the bar House Beer and Jose Cuervo Tradicional.

The plan was to party until the sun came up but the last few souls threw in the towel around 4am, thank goodness.

In between the world famous Venice Beach Boardwalk and it's equally known counter part Abbot Kinney lies General Admission. A local hub known for it's coastal influenced apparel and homewares. Channeling earlier days of the creative beach scene General Admission blends mid-century aesthetics with sub-cultures such as skate, surf, art and music and delivers it through a fresh lens on everything from head-to-toe and floor to ceiling. The rich culture of California and the characters that walk through our door is what fuels us. From fringe stories of local legends to parties on the beach, GA is a pillar of the west side community of Los Angeles and all our items are designed and made here as well. Whether you're looking for conversation, advice on some new threads or maybe even a place to hang out, we've got you covered. Come and knock on our door. We've been waiting for you.