Explaining the rationale behind the promo, Category Manager, Beverages, Nestlé Nigeria PLC, Doja Ekeruche said, “The back to school period elicits pressure as the financial requirements for most parents are heavy and can pose weighty financial strain. Nestlé MILO back to school was borne out of our desire to support the parents and also their children to resume school with most of the materials needed to fuel their success. She added, “This promotion also serves as a way to reward our loyal consumers who keep drinking nourishing Nestlé MILO and making us win the ADVAN Brand of the year award.” The promo which has no age limit and is open to shoppers across Nigeria has been reportedly approved by NAFDAC, CPC and APCON.

Mrs Ekeruche said, “To participate, shoppers are required to buy two packs of MILO 500g, get a scratch card, scratch, and what you see is what you get. Everyone is a winner. No try again and no blanks.”

The promotion is currently running in supermarkets, neighbourhood stores and open markets across the country. There are also mobile sales teams in residential areas and consumers can also take part online. In addition to scholarships, other prizes include computers with internet access, all-in-one printer scanner photocopier, bicycles, mobile phones, schoolbags, lunchboxes and water bottles.