Chris Petersen

Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace.

How two of the best retailers thrive by doing more to help you buy
By Chris H. Petersen
I am as guilty as the rest of the bloggers and pundits. The latest headlines on Amazon's innovation for Go stores or Amazon delivery suck the air out the rest of r...

History may not predict the future of retail and critical success factors
Image Credit: Pixabay.com
By Chris H. Petersen
To paraphrase Mark Twain, the prediction of retail's demise is premature. While many pundits are talking about a "retail apocaly...

Lessons in retail survival are increasingly clear – change is not an option
By Chris H. Petersen
Image Credit: Amazon.com
If you did not hear about Amazon's launch of its new Go store in Seattle, you had to be living under a rock. Amazon's new conve...

By Chris H. Petersen
One of the most misunderstood and missed dynamics of retail today is the renewed importance of “content.” Historically, brands focused on mass marketing of products that drove product content creation and distribution. Brands prov...

Adding more technology does not mean that they will come or buy
By Chris H. Petersen
Image Credit: https://www.ces.tech
Along with 180,000 other humans who converged on Las Vegas last week, I attended CES (Consumer Electronics Show). Every te...

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