Wireless Magazine

This integrator’s ability to respond to customers’ needs for mobile solutions that require a combination of consumer and rugged devices was the key to last year’s 30 percent revenue growth and a projected 50 percent revenue growth this year.

As you might know, we’ve dedicated many pages to educating readers on the value of a managed services model. While the benefits can be great, there also can be some significant hurdles to clear before you sail off into the sunset. Many established MSPs have stories about adopting certain aspects of the model, while ignoring other aspects. This can delay or stifle your success on this model and potentially poison people into thinking that the model isn’t all it’s cracked up to be.

If you’ve been reading Business Solutions magazine (BSM) for the past couple years, you know that we believe strongly in the power of recurring revenue via the as-a-Service model. Recurring revenue is predictable and stable and can help your business reach new heights. Unfortunately, there are many obstacles you’ll probably have to overcome. We want to help. In fact, it’s our mission.

Each year, we give you this guide with one purpose in mind: to educate you on the latest trends in the most lucrative verticals out there, while providing a handy partner program reference to some of the leading vendors in the market today. Why this combination?

Whew! What a month it’s been. Since I last wrote this column, I’ve done a bit of traveling, written a fair amount, had tons of phone calls, and done a lot of reading. Despite the variety of tasks, there was a common theme that presented itself. One that is directly related to you.

I’ve been writing for a while now about taking the important and necessary action of expanding your line card beyond the core technologies you currently sell. Never has there been a time when this was more important. Evaporating margins are one thing, while increased competition is another. In either case, many reading this article need to change their businesses to survive.

Some resellers shy away from selling to SMBs, but there’s overwhelming evidence that indicates this could be a costly decision. The SMB market has been a staple for the channel for many years, and cost savings continues to be the primary driver for this market, which is often difficult to define. One buying trend that is changing with SMBs is their openness to managed services.