Ever read a boring article? Was it something that seemed like the author was forced to do as a term paper for school?

Now think about an article that was written by someone who was excited. They wrote with expression, used colorful imagery, and really drew you into the story with emotion.

That writer loved what they were writing about. This is how you engage a reader.

If you love Thai food, dance, and electronic music, find a way to tie your favorite things in with your local market. Write with the emotion of someone who is attached to these things. You’ll find that far more people respond to an emotionally-charged piece than a textbook post.