This study involves a review of New Zealand indigenous entrepreneurs, whereby the proposition of work-life balance is examined. The New Zealand indigenous entrepreneur is an opportunity based entrepreneur, opting for social integration of work-life balance versus wealth creation. The study introduces a two-tiered research focus on indigenous lifestyle entrepreneurs; incorporating GEM Aotearoa (2005) data and empirical analysis from the Thompson (2002) entrepreneurial character theme questionnaire. GEM Aotearoa included 2002 DIGIPOL surveys, and the second-tier included the distribution of a webbased Surveypro questionnaire to 211 indigenous entrepreneurs. A quantitative analysis of the two-tiered research process was carried out primarily using SPSS and inferential statistics techniques. GEM (NZ) analysis made use of statistics and tabulations in line with international GEM guidelines, whilst the entrepreneurial character theme analysis involved the development of a themed scorecard. New Zealand indigenous entrepreneurs rank decisively high on social entrepreneurship factors of independence and lifestyle, and correspondingly low on the motive to increase personal wealth. Implications include recommendations to synergise the independence motive with wealth creation by enabling the leadership associations in New Zealand indigenous entrepreneurs. The paper creates a framework for additional research in the field of social and lifestyle entrepreneurship across cultures and ethnicity.