Sanath appointed Sri Lanka Tourism Brand Ambassador

February 22, 2013 12:06 pm

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Former cricket captain and Chairman of the Selection Committee Sanath
Jayasuriya has been appointed as the Brand Ambassador for Sri Lanka
Tourism.

Buoyed by the successful results achieved in its 2011
campaign ‘Refreshingly Sri Lanka - Wonder of Asia’, the Sri Lankan
Tourism Promotion Bureau has started a new campaign for 2013 titled ‘Get
Sri Lankaned’.

This promotion programme will be carried out in five emergent markets, including India.

Sri
Lanka Cricket, Travel and Tour Operators Associations and several
private institutions contribute and participate in the new ’Get Sri
Lankaned’ campaign.

It has been planned to spend Rs 675 million
for the ‘Get Sri Lankaned’ campaign across the five countries that
include India, China, the Middle East, Japan, and Korea. The largest
portion of the funds has been earmarked for China followed by India.

Sri
Lanka Tourism plans to promote the new campaign on television, outdoor,
print, radio and road shows. The ‘Get Sri Lankaned’ campaign will also
include multiple creative, media buying, public relations and events
management identities.

Indians formed the majority of tourists
who visited Sri Lanka in 2012. The Sri Lankan Tourism department is
hopeful of attracting 230,000 Indian tourists in 2013 and 400,000 by
2016.

Under this programme of ‘Get Sri Lankaned’ campaign Sri
Lanka Tourism Promotion Bureau under the guidance of the Ministry of
Economic Development, will be organising three day joint promotions in
the six major cities in India.

The campaign of Bangalore has
already been completed and it will be held in New Delhi, Mumbai,
Hyderabad, Cochin and Ahmedabad as well, the Government Info Department
reported.

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