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He said: "We [Friends of Hythe] and more than 40 local residents have sent Runnymede Borough Council all the arguments they need to say ‘no’ to the proposal.

"We say ‘no’ because of its size, ‘no’ because of how it would look, and ‘no’ because of the additional parking problems it would create."

According to Mr Scott, the modern design of the proposed redevelopment would "conflict with all the properties around it".

The Hythe is a mostly residential area and it includes a number of listed properties from the 17th and 18th centuries, including The Swan Hotel.

Dozens of residents have objected the plans (Image: John Liddy)

In its planning application, the developer stated that the design of the building has been "carefully considered so that the character of The Hythe is respected and maintained".

After four failed planning applications and three dismissed appeals, Old Bridge House was approved for construction in 1990 to replace a factory building.

Even though the application was granted, it was subject to a number of conditions, including the type of external materials used.

Mr Scott said: “The rationale for these constraints remains at least as relevant today as they did then, bearing in mind the council’s obligation to preserve the integrity and character of a conservation area of historic interest.

Proposed design of new Montreaux's headquarters (Image: Firstplan)

"And support its local distinctiveness, not allow it to be vandalised with a massive new modern office block.”