But the thing to remember was that some women were prepared to provide an outlet, in spite of all the aggro, if the money was right. And lots of guys were prepared to pay, in spite of the aggro. And what the aggro boiled down to, if you thought about it, was the shame of being known to be the person who had been involved.

That is the case because, according to Marsh, soccer hooliganism is one of Britain's principal forms of aggro. If it is true that there is an absence of aggro traditions in the USA — and there is a wealth of evidence which suggests that Marsh is wrong on this score — then it is reasoble to deduce from Marsh′s arguments that it is unlikely that phenomena such as soccer hooliganism could or ever will develop there.

What isn't so gimmicky is the Aggro System, where you draw fire onto yourself by acting aggressive, while your partner sneaks off blindsiding distracted enemies. Aggro depends on how big your current weapon is and how often you act aggressive.

2010, Luke Cuddy, John Nordlinger (editors), World of Warcraft and Philosophy: Wrath of the Philosopher King, page 187,

We asked for an ability to trasnfer[sic] our aggro to another player—were told that could cause some abuse.

(online gaming, MMORPG slang) Hostile attention from an enemy that should target players with better defenses.