Ford is offering discounts of up to Rs 30,000 on its compact SUV EcoSport, sedan Aspire and hatchback Figo to pass on benefits of new tax rates under GST, to be rolled out in July. "We are happy to pass on (to customers) the expected benefits of GST ahead of its actual implementation," Ford said.

Compared to low double digit growth of the industry, the company has witnessed 25 per cent growth, apart from a good demand for petrol variants of its vehicles, Ford India general manager, Sales-South, Narasimhan Balaji said here.

American firm has the youngest portfolio of cars in the Rs 5-10 lakh price segment and tops the chart in design and durability, the perceived 'cost of ownership' issue appears to be coming in the way of the automaker achieving much higher sales.

Almost a year after it inaugurated its car plant in March 2015, US auto giant Ford is unhappy over fiscal incentives offered by the Gujarat government. The company has complained that the draft of government resolution (GR) pertaining to sops does not reflect aspects discussed and agreed in the state support agreement (SSA). Ford India has also requested the government to update the final GR with mutually agreed terms.

Mustang is an iconic vehicle – it is like a cherry on top. This gives another reason for people to come to Ford's dealership. We are changing our brand, we are changing the way we treat our customers., says Nigel Harris.

In fact, segment leaders like Maruti Suzuki, Tata Motors and Hero MotoCorp have reported de-growth of 34.3 per cent, 45 per cent and 20 per cent, respectively giving a clear indication of a prolonged slowdown in the sector.