Blog Writing Tips – Make your content scannable

March 8, 2009

Blogs are part of online publications, so the same ‘rules’ apply in terms of writing.

The biggest tip in writing online or a blog, for me as a writer online and as a reader online, is to make your text scannable.

First reason is, web readers hardly read online. The famous ‘Reading on the web’ study done by Jakob Nielsen in October 1997 concluded that readers online merely ‘scan’ the content of what you are writing.

So how do you make your blog more scannable, and therefore readable?

It all depends on your wording, your layout of the words, and what you use to accompany your text.

Darren Rowse of Problogger writes in his article, The 4 Pillars of Writing Exceptional Blogs is 1)Being Useful, 2)Write Great Headlines 3) Make Posts Scannable and 4) Write in Plain, Concise, Common-sense style.

So how do you make your online writing scannable? Here are a few, important tips: