“Brüno” Buzz

So the new trailer for Sacha Baron Cohen’s forthcoming movie, “Brüno,” has gone up; here’s a link from the Just Jared site. Note that it’s “red-banded,” meaning that if you’re under eighteen and don’t know how to figure out an apt fake birthdate to type in, you don’t deserve to see it. There’s really nothing here that would do a kid harm (though, of course, it depends to some extent on what a child already has learned—not sure I’d want a youngster’s entire dose of knowledge to come from this trailer), but the barrier is good publicity for the film (which is scheduled for release on July 10th), which seems to be at least as genitocentric as Baron Cohen’s “Borat.” The problem is that “Borat” set the ante pretty high for salacious reality-based stunts; it will be interesting to see whether gags that seem, in effect, like the same ones translated into the fashion scene will be funny the second time around.

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