So far all the products launched with Zen have aimed at the upper echelons of the PC market, covering mainstream, enthusiasts and enterprise customers - areas with high average selling prices to which a significant number of column inches are written. But the volume segment, key for metrics such as market share, are in the entry level products. So far the AMD Zen core, and the octo-core Zeppelin silicon design, has been battling on the high-end. With Ryzen 3, it comes to play in the budget market.