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This coming Friday, April 6th, is Session 3 of the 4-Part Workshop Real Estate Web Strategy Success. The session is tilted is ‘Hyperlinks, Landing Pages, and Internet Presence’ and will focus on the Verbs of the Internet. If the internet had a natural language its verbs would be Hyperlinks, commonly called Links; and just as verbs form the action of your natural language; hyperlinks are where all the action happens on Web pages, Blogs, and Search Engines. Did you know that Job One of a Search Engine (say Google) is to look at the source code of your Web Pages and extract the Hyperlinks [<a href = "link">] within it?

Here is a quick Video that gives you a quick description of the topics I will cover this coming Friday:

In order for you to master Real Estate Internet Marketing and SEO Visibility you must understand Hyperlinks; but how to you leverage such links in your Real Estate Websites and connect them to your Landing Pages?

Here are the main topics of Session 3:

What are Hyperlinks? and why are they important?

How to create Hyperlinks?

What are Landing Pages in Real Estate and How do you create them?

How to you use Hyperlinks in your Blogs with Landing Pages?

How to use Hyperlinks in your External Channels to generate traffic?

How Real Estate Marketers use Channels to grow their Internet Influence?

How is SEO and Internet Presence influenced by Hyperlinks?

Here is the course description for Session 3:Hyperlinks, Landing Pages, and Internet Presence: The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…

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Included as well is the whole course description: (http://wp.me/pmEnK-wt) Course Title: Real Estate Web Strategy Success Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence? A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)

1. The Principles of Internet Marketing and SEO: And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.

2. The Fundamentals of your Web Container: Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.

3. Hyperlinks, Landing Pages, and Internet Presence: The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…

4. Blogging, Social Media, Internet Traffic, and your SEO Essentials: Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.

If you happen to be on their System already I hope to visit with you soon – Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.