Florida-Based SX Latin Liquors to Hold June 30 Las Olas Launch Party for New Line of Premium Spirits

June 28, 2011

FT. LAUDERDALE, Fla., June 28, 2011 /PRNewswire/ — SX Latin Liquors will hold its official launch party on June 30 from 6:00 p.m. until 2:00 a.m. to introduce its new line of premium spirits infused with sensual and exotic ingredients. The red carpet affair, which will feature free drinks for all ladies before 10:00 p.m., is being held at Vibe Ultra Music Lounge on Las Olas Boulevard in the heart of downtown Fort Lauderdale.

SX, the “S” stands for sexy and the “X” for eXotic, is a new company based in South Florida which is promising party-goers an evening to satisfy their senses with drinks, music and beautiful SX Liquors brand ambassadors.

SX Latin Liquors announced the arrival of three products earlier this month, which are named after passionate Latin dances. SXchachacha is 100% blue agave reposado tequila infused with lemon and honey, SXcalypso is aged rum with hints of mint and lemon, while SXsamba is cachaca-style rum with vanilla and sweet lime undertones. Each of the SX products tastes great on the rocks or in cocktails.

“We wanted to launch the SX brand at a sophisticated, fun venue here at home in Florida, and the excitement and vibrancy of Las Olas and Vibe made it a natural fit,” said SX Founder and CEO David Knight. “We are looking forward to introducing our incredible spirits to fun-loving sophisticates who desire premium products that are uniquely satisfying and delicious.”

SX Latin Liquors products are currently available in leading South Florida bars and restaurants, and at some of the area’s top liquor stores. A list of locations selling the products is available on the company’s website at http://sxliquors.com/.

About SX

SX Latin Liquors is a line of premium spirits including an award-winning tequila, aged rum, and cachaca-style rum. Infused with sensual and exotic ingredients to deliver the ultimate taste experience, its products appeal to discerning consumers looking for delicious drinks that can be enjoyed over ice or inside their favorite cocktails. Learn more at http://sxliquors.com/, become a fan on the SX Facebook page and follow SX on Twitter. For more information or to schedule an interview with SX Latin Liquors CEO David Knight, please contact Evan Nierman of Red Banyan Group at evan@redbanyangroup.com.