SBI Cards

SBI Cards is an account we've handled for over a decade. A partnership between GE and SBI, most of brand's communication is tactical in nature, revolving around various tie-ups and promos. Emailers are most preferred means, which invariably ends up being spam. Our effort throughout the partnership was to create simple, interesting and no-nonsense communication that got to the point very quickly without getting mired in gratuitous creative expression.