VERIZON NFL DRAFT

The Call Case Study

Verizon wanted to promote their streaming NFL Draft coverage with a branded entertainment campaign. Our solution was to take an iconic draft moment that inherently centers around our brand and own it.

Every player who gets drafted into the NFL has one common experience: The phone call from the team that drafts them. That sets off the emotional scene of a 21 year-old on the phone being hugged by a teary-eyed mother as friends and family erupt in celebration.

Since the network and phone play a pivotal part in this, it was the perfect story for a Verizon branded entertainment series.

The Call - Recap

Leading up to the draft, we shot mini-documentaries on college players with our story revolving around what it will be like to receive "The Call." Then, we were there for the moment itself, capturing "The Call" as it happened and posting it across social platforms to be shared by fans.