sneakers

Reebok Insta Pump Fury (OG Citron)

Looking back over the past thirty years of sneaker history, it’s apparent that the most-loved designs are often misappropriated performance pieces. When the Pump Fury launched in 1994, it was little more than an inflatable skeleton tacked on to a minimalist sole unit. This is a shoe so modern and insanely bananas that even the weight of a pair of laces was deemed excessive. A trademark colourway is always a clincher for cult classicism and for the Pump Fury, red and citron yellow is one combo that Reebok righteously own. Nearly 20 years later, the Pump Fury is still one of the most challenging and groundbreaking footwear designs. It’s a testament to the Fury’s unique style that it simply refuses to age, and the OG is back where it belongs, arriving in store at Reebok retailers right about now.