If you squash every scene from the The Matrix into one image you’ll get something that looks like an old fuzzy TV screen. Look a little closer though and you’ll see the entire movie unfold, all without watching a single scene. As you […]

Recently, Twitter's oft-neglected Direct Message (DM) tool added a group DM function, a feature that was well-received, but then seems to have gone nowhere. This should not be the case as it's incredibly useful. Group DMs on Twitter have the power to become real game-changers. This could fundamentally alter how you use Twitter and how much value…

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.

The report was based on data from a survey of more than 2,000 consumers in the United States.Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).

Younger generations are more likely to trust social channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%)....

According to Sitewit, “Businesses make an average of $2 in revenue for every $1 they spend on AdWords.” Paid ads are 56% more profitable than social media, which roughly has 44% ROI. However, PPC ads aren’t exactly cheap. In this article, I’ll show you seven simple PPC hacks that you can use to drive more qualified leads to your business.

How I Used Twitter to Grow a Facebook Group of Over 2,000 PeopleWith 1.35 billion monthly active users on Facebook, businesses are often looking for unique ways to engage with potential and current customers on that platform. Most recognize that Facebook ads are essential to reach their current

Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?

Didn't you just love it when your parents, grandparents or other extended family would tell stories about "when they were young" it was so different!? Well, why don't you tell a story about other client experiences with prospective clients? Turn your successes into sales today.

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences.

As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."

He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to storiesoutside their own experiences.

As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."

He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.

Many local brands are leaving money on the table by choosing to ignore online reviews, which are great vehicles for brand building and reputation management, and serve as excellent customer retention tools.

Although there are bloggers who are absolutely crushing it on the web, other bloggers wonder if it is even possible to make any money in the first place. When it comes to making money with their blogs, most bloggers are confused and try a variety of methods to boost their income.

Some of these bloggers fall prey to the advice of taking surveys and clicking on paid links to bring in revenue. Activities similar to those eat up a giant chunk of your time every day but don’t show much for it. Even if you make $500 every month by taking surveys (that would be a great income for a person who takes surveys), that only adds up to $6,000 every year which is not enough to support a family or amplify your message.

The solution is to implement fewer, but more powerful tactics that bring in a steady stream of income. The days of taking surveys are over. The days of making thousands of dollars in your sleep are now here. In order to make a good amount of money with your blog, utilize these five methods.

Over the last decade the popularity of social networking sites has risen to a massive scale. People seem to love the idea of communicating with each other through pictures, videos, messages and voice mails than talking face to face. It was mostly teenagers and young adults who used the social media but now, even our grandparents are catching up with the trend of following celebrities on Twitter and regularly updating their profile pictures on Facebook.