Hickory Hardware realigns sales force

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Hickory Hardware, designer, manufacturer and marketer of decorative hardware, has announced a “strategic realignment” of the company’s sales force, with the aim of better serving customers and providing simpler product purchasing, shipment and payment.

The company has restructured its sales organization into a network of sales representatives with responsibility for specific accounts and regions.

"In the past, Hickory Hardware customers might have had to go through several sales representatives to get everything they needed from the product line," explained John Pelka, vp-marketing for Hickory Hardware. "Now they can place a single order with Hickory Hardware, get what they need in one shipment and communicate through a single point of contact."

Jon Valsvik, Hickory Hardware vp-retail sales, now will head a team of sales executives who will service the largest Hickory Hardware chain store, co-op and independent retail accounts, as well as the company's four North American sales regions. Reporting to this executive sales team is a group of regional managers who will oversee relationships with the company's manufacturer's rep organizations.

As part of the new structure, Dale Enos, Hickory Hardware special projects representative, will manage chain store home channel accounts. Sales director Clair Tripp will serve the western and Midwestern United States accounts, as well as the company's co-op accounts. Hickory Hardware sales director David Siebert will represent the eastern and southeastern United States and Canadian accounts.