7 Powerful Copywriting Tips You Can Apply Today to Become a Better Blogger

Last Updated on: November 5th, 2018

Do you need these copywriting tips?

Probably!

It’s only with excellent copywriting skills that you can create blog posts that stand out and go viral.

Blogging, as you may already know, is the most popular form of content marketing, a strategy that enables you to attract new readers and prospective clients, as well as retain your existing readership.

Take it away, Moss! (And READERS, there is a SPECIAL BONUS waiting for you at the end of this post! … But no cheating… don’t skip ahead! Read Moss’s fantastic article on these copywriting tips!)

With over 21 billion web pages grabbing the attention of more than 409 million people, and over 70 million new blog posts with 52 million new comments being published per month on WordPress.com alone, it is not an easy task to create web content that others will eat up!

It is not easy to get people to consume your blog content each time you publish a new post. In fact, it can be overwhelming.

Copywriting Tip 1: Write in a conversational tone and be concise

To use a conversational tone in your blog content is a remarkable way to hook your readers.

It will help you refuse bounce rate because it makes your blog post more interesting to read, no matter how difficult the topic is.

But if you’re using a formal tone, be careful not to overuse it, as it will only make your blog content boring and less interesting to read, which will effectively put visitors off and increase your blogs bounce rate.

To help you write in a conversations tone, this is what you should do…

When writing your blog posts, ask questions within your content. You can ask a question at the beginning of a sentence, or at the end of it to get the reader to think and draw out what’s in his mind.

“Nobody has the time or patience to read linear text content. Instead of writing long indigestible blocks of text content, make your content skimmable.” – Tania Cheema.

Pro tip:

Add white space in between paragraphs, quotes, images, and anything else your post includes (videos, etc.). This step will prevent you from writing in huge blocks of content and improve your content readability.

“When your customers and prospects feel that you’re talking to them on a deep emotional level and understand their hopes, fears, and desires better than the competition, you’re going to get the sale.” – Adam Kreitmann

Do you agree with Adam Kreitmann?

I do, because using power words in your copy will trigger the emotional feelings of your target market and urge him to a certain direction.

For instance, some power words you can use when writing blog posts are:

Top secret / top 10 secrets – These words will appeal to (and trigger the curiosity of your buyers), thereby moving them to find out more.

Because – Robert Cialdini conducted a study and found that people were more willing to heed to a request when people used the word “because,” even in situations where the request makes no sense.

Act now – Here is where a sense of urgency comes to play. The words here creates a sense of urgency in the mind of your target market, urging him to act immediately.

Instantly – As humans, we always have the tendency to want to make things happen immediately. Thus, in harmony with the MRI research, some words light up the human midbrain are much like those that invoke a sense of quick reward. So, if you can get your site visitors to believe that you have instant solution to their problems, they’ll become loyal readers and subscribers.

There are many, many more power words that you can use in your content copy.

Copywriting Tip 7: Use storytelling to create persuasive copy

Because they capture your attention and make you feel like you’re in the story – consuming you completely and make you experience what’s happening in the story world.

That’s the power of storytelling. They are powerful writing tools you can use today to become a better blogger.

In fact, stories have the tendency to transport you to another place. And in this storyland, you may embrace things you never would in the real world.

It’s more live in a dreamland…

What is the point?

The point is simple. When you’re transported to another place, you are easily persuaded to do things you wouldn’t have ordinarily done in real life.

In a similar way, you can use storytelling to transport your ideal reader and persuade him to take action. In other words, you may ignore everything around you, but you will willingly want to listen to a good story.

But not everyone is a storyteller, so,…

How can you use storytelling in your copy to become a better blogger?

There are many ways to use storytelling, but I will discuss only a few.

– Use metaphors when writing your blog posts. Why? Because a recent research in Spain found that when researchers gave metaphors like “The singer had a velvet voice” to test subjects, the subject’s sensory cortex lit up. The sensory cortex is the part of the human brain that is responsible for perceiving texture through touch. This part of the brain lit up as a result of metaphors. So use metaphors to make your content irresistible.

– Use imagery. It is a good idea to use imagery because it gives you a picture of stories.

– Use verbs: Verbs helps you create and visualize an action. They help you get rid of passive voice and integrate active voice in your blog.

Wrapping up + a Bonus for YOU!

One way to show your expertise as a seasoned blogger and content marketer is to write great copy for your blogging and content marketing business.

But if your site visitors are not spending time on your blog, and they’re not returning to your site after leaving, it simply means that you’re not doing it right.

Therefore, you need to upgrade your writing to create informative content, establish yourself as an expert blogger, build trust with your readers, and attract new readership.

Lorraine Reguly, B.A./B.Ed., is an author and English teacher-turned-freelancer for hire. Her life journey is motivational and inspirational. Lorraine's book, From Nope to Hope, is a self-help book designed to help anyone who wishes to lead a happier life, and contains a built-in workbook. Lorraine offers 4 different services on Wording Well, including writing/blogging, and editing. She also helps others become published authors! Check out her services and see what she can do for YOU. You can also visit her author site, Laying It Out There. And don't forget to pick up your FREE copy of 20 Blog Post Must-Haves today!

20 thoughts on “7 Powerful Copywriting Tips You Can Apply Today to Become a Better Blogger”

Every blogger should understand these points of copywriiting. Converstaional tone is necessary to make the post engaging. When you blend the power words with storytelling then your articles can attract the maximum readers easily.

Hi Gaurav, You’re right about that. The beautiful thing about making your content conversational is that, your readers can easily feel you in the article. It is more like you’re talking to them directly which makes it become easily relatable.

Thanks for adding to the conversation. Bytheway, I left you a comment on your blog.

Great post and I learned quite a few things that I didn’t realize I should be doing. Thank you for that.

There is just so many things that can make a post good or bad. Development unfortunately doesn’t come as easy to some as others, so we have to work a bit harder. As long as we know that and understand it, there shouldn’t be a problem.

Thank you again for sharing so much great info.Monna Ellithorpe recently posted…NaNoWriMo Eve 2018

Thanks for visiting my site again. I know how easily you can get sidetracked when you’re writing. Some writers have to work on their attention spans! I’m not a multi-tasker although I feel like I often am doing multiple things at once. But when you’re a blogger, you sometimes feel that way because there are so many aspects to blogging and writing is just one of them!

Hi Monna, I’m so happy that this article is useful to you. I agree with you that development doesn’t come easy for everyone. For many, it takes time for them to successfully hone and develop their skill. But it can be done and many have already achieve success by applying the best practices–practice always!

As a writer myself, I can only agree with those useful tips They should be evident enough, but as I read tons of pieces online it’s not that evident for everyone. In the near future, I’ll be writing a personal story (a book) along with the other person who’s involved in that story. We’ll try to keep in mind those writing tips.

Sylviane, I wanted your input on this article because I know you are a blogger who speaks at least two languages (English and French). I am not sure if you know more or not, but when you are bilingual or multi-lingual, it’s sometimes tough to remember all the rules when you are writing.

Thanks for chiming in and congratulations on your book endeavor! I hope you and your co-author choose me as your editor. (Wink, wink) Good luck with your book (even if you don’t)!

Hi Sylviane, Nice to meet you here at Lorraine’s space –WordingWell. As you mentioned, the are tons of articles on the net, but with little or no value. The tips in this article are practical, actionable tips you can apply today and start seeing results. I’m blessed to know that you find it helpful and you intend to use the tips when writing you book. Thanks a lot for stopping by and commenting as well. Looking forward to reading it!Moss Clement recently posted…10 Ways to Make Your Press Release More Shareable on Social Media

All your tips are so on point. The best one I like is to write like you are speaking to someone. That sets us apart from the rest. A genuine post that is written so simply that all people can understand is the best! Yes, it does take about 15 seconds to grab the attention of a reader and we all have to keep that in mind with a compelling first liner. Also we cannot have long paragraphs. Once we do people get discouraged. We also have to keep in mind that lots of people will skim a post and not read the whole thing. So spacing is important.

Donna, I totally agree with you. When you feel like the writer is addressing the reader directly, it’s like you are having a private conversation with that person. Blog posts that are written that way are some of the best ones.

I’m with you on the whole spacing and skimming issue. In today’s world, many people just read the headings and not the paragraphs beneath them, especially in list posts. Those who want more in-depth information read the paragraphs.

Thanks for the compliment on Moss’s posts. I’m sure Moss will be happy to hear that you loved it!

And thanks, Donna, for being there when I make a request. You always pull through and I appreciate it. I am going to reciprocate the comment because I know I don’t always visit your blog as often as I should. See ya soon!

Hi Donna, If I get it wrong, I know you will help me out because you’re an expert in the blogging industry. I can’t agree any less with you because if you write the way you speak, it becomes conversational, making your target market to easily understand the point you want him to take home. As my friend Ryan Biddulph would say, “I feel your vibe.”

You should read my response to Ryan’s comment, as you need to add a comma before my name! (I’m in “editor” mode right now. LOL) Truly, I appreciate your visit, but I also want you to be a better writer!

Thanks a lot for your input on the subject. I want to address the issue if emoji as it is the least you agreed on. The truth is that emojis have been around since the late 90’s, and smart digital marketers around the world have been using this little icons to boost their business efforts.

While some marketer are aware of the remarkable power of emojis, there many who are not familiar with emoticons or how emoji can help grow their business.

Take, for instance, social media sites. Anywhere you turn to, be it Instagram, Twitter, Facebook, Whatsapp, etc, you see a variety of this little icons. The question is…

Why are people all over using them?

Marketers are using them to add humour to their brand message to boost ROI. And it has been incredibly phenomenal.

Did you know that Twitter was the first social media platform to give support for emoji 5.0, having over 69 unique emojis in their collection?

One cannot quantify emojis, but there are over 6 billion emojis criss-crossing the internet everyday. It goes to show that emoji are fascinating digital marketing asset waiting for those who are not aware of it to explore and grow their businesses.

In fact, an article on the Business Insider blog revealed that emoji marketing skyrocketed 775℅ in 2016. So, why the tremendous increase of more than 775%? I urge you to start using emojis if you haven’t already, because they say much with less. Remember, success doesn’t come overnight. It’s a gradual process.

It’s a wonderful experience for me to contribute these expert tips here at Wording Well. I truly appreciate it. However, as a blogger and freelance writer, there is always a learning curve, which means, even as we progress and improve in our writing skills, we never stop learning. I acknowledge your editing skills and so much appreciate your help in editing this article to perfection.

Moss, editing is what I do best! All articles on this site are edited by me, regardless of who wrote them.

I like your style of writing and blogging. After you began following me on social media last year and commenting on my posts, I took an interest in you. I visited your site. I saw what you are capable of. I was impressed, and that is why I decided to extend you the offer of a guest post on my site.

I used to accept a ton of guest posts in the past. Then everyone began asking me if they could post on my site. Most people couldn’t write very well and their main reason for asking was to obtain a backlink. Because of this, I now DO NOT accept guest posts, only sponsored posts! So you are very fortunate, indeed. I also know you appreciate my gesture.

Besides, other people helped me out when I was a new/newer blogger and I wanted to do the same for you now that I’m an experienced one. I believe in paying it forward.

You will remember this one day when you encounter the same situation and you will likely pay it forward too. Just don’t compromise your standards when you are doing so!

Write like ya chat. Moss I dig all your tips buddy but this one vibes with me most. Most bloggers try to manipulate with copy but the second you try to manipulate you stop writing genuinely and start writing like a tool LOL. Rocking tips here.Ryan Biddulph recently posted…By: Ryan Biddulph

Ryan, I agree with you. And you really need to learn to use commas. (You should’ve put one after Moss’s name, as well as before and after “buddy.”) Tsk. Tsk. I thought you knew better than that! You’re a writer, after all.

Okay, now that I’m done giving you a lecture, let me thank you for stopping by and supporting Moss (and me). We both appreciate the visit and the comment, not to mention the social media shares!

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