From this year’s SaaStr Europe conference — Dimitar Stanimiroff, CEO at Heressy, explains how he applies some of the logic and tools typically used in managing development teams to create high performing sales teams.

The A/B testing framework dates back 100 years, as it was used in agriculture and medicine. If you’re not doing it, you’re really behind. Here’s a short guide on why to test, what to test and how to test.

Blog Posts

The A/B testing framework dates back 100 years, as it was used in agriculture and medicine. If you’re not doing it, you’re really behind. Here’s a short guide on why to test, what to test and how to test.

A great piece of advice from Whitney Sales on how to approach sales in early-stage companies. An actionable framework for building start-up’s founding narrative, structuring your customer stories and putting it all together into your perfect pitch.

This is a complete guide on probably the best framework for understanding what your customers are using your product for. It’ll help you understand and communicate the value of your product better. A must-read for every sales/marketing pro.

EmailSniffer

COMING SOON: Struggling to find someone’s email address? This is the end of your quest. In early December we’re going to release an ultimate solution for email finding and email verification. For free.

Account Intelligence

COMING SOON: Have you ever had to jump between 6 different browser tabs to gather information on the account you want to reach out to? In January we are going to release the tool that will solve this problem.

There are a lot of steps you need to take to create an effective outbound sales campaign. However, it all starts with a subject line. And believe it or not, it might actually be the very first bottleneck of your outbound campaign.

Talks

From this year’s SaaStr Europe conference — Dimitar Stanimiroff, CEO at Heressy, explains how he applies some of the logic and tools typically used in managing development teams to create high performing sales teams.

On this episode of The SDR Chronicles, Morgan J Ingram interviews Paul Lanigan, a speaker, author, sales trainer and, most importantly, a communication expert. It’s a great breakdown of why storytelling is so important in sales, when it is useful and how to tell compelling stories.