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Building a web presence is difficult enough when your store has one location. But what about when you have two? Or five? Or ten?The rules for Local SEO differ from those of “regular” SEO – suddenly, listing your correct phone number, business name, and address (down to the formatting) is super important. Does your Yahoo! listing say You’re at 123 Main Lane” but your Google My Business listing say “123 Main Ln”? That’s going to be an issue.Andrew Shotland, Search Engine Land columnist, goes over common Local SEO mistakes and how to fix them in an interesting Reddit-style format. Head there to learn more about what to do when your new location’s local rankings tank, or how to get ranked locally when you don’t have a physical location.