Avatars only to be used in family friendly games

As Microsoft figures out their game plan for how they're going to implement Avatars into the Xbox 360 community beginning this Fall, we're receiving a steady trickle of news surrounding their Avatar decisions. Most recently, Microsoft's Eric Kilgore confirmed with Develop that Avatars will only be allowed to be used in ESRB rated E10+ games which are seen as non-violent, family friendly games. So, we won't be seeing Avatars taking over our Gears or GTAIV worlds which, admittedly, is okily okay with us. Kilgore did say that their E10+ Avatar policy could change in the future depending on how things work out, but again, Microsoft's Avatar game plan has yet to be fully fleshed out.