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"Marlborough" (Marlboro cigarettes) was born in 1924 as the first ladies' cigarettes. In earlier times, the idea of selling cigarettes to women was considered rebellious, just as today - to sell tobacco to minors.

But with the appearance of suffragettes in the society in 1920 (women fighters for universal suffrage) the issue of equality arose - women wanted to have the same nasty habit as men (in those days nobody discussed the smoking harm). Nevertheless, trading this product was a risky business. The advertising specialists were trying to prove that although smoking leads to yellow teeth, ill odor, irreversible addictive, the emergence of severe dry cough in the morning, but nevertheless ladies are still feminine and tender.

Philip Morris decided that the cigarettes’ brand of his company must have classical and noble title. At that time Winston Churchill was of great popularity. People said that he had a business with Count Marlborough. The merchants liked sounding of the word "Marlboro", but did not like his writing - Marlborough. Then they simply removed the "extra" letters of the words end and put it in the changed form on the pack.

In the 1920-s the advertising campaign of Marlborough praised "femininity" of new cigarettes. At the end of a cigarette near the filter they painted a red ribbon to hide unsavory trail of lipstick. This innovation was called "an alluring addition", and explained its appearance as a concern to avoid the contact of paper with lips.

Marlboro cigarettes are soft as “May breeze", specially designed for ladies, special taste which confirms the male opinion that "Marlboro" - is an aristocrat among cigarettes" The success of cigarettes was enough to keep afloat, but nothing more. Twenty years later, Philip Morris agreed to "change the disposition" of this brand. It was aimed to people who understood that tobacco is harmful, but they continued smoking. Tobacco companies reacted immediately. First, they assured that their cigarettes are “safer" than the other cigarettes.

Smokers considered filter-tipped cigarette as uninjurious. (In those years it was believed that the filter-tipped cigarettes are smoked solely by women.) Many men would smoke cigarettes with filter, but did not want to become the object of ridicule for being smoking "ladies" cigarettes. Manufacturers of cigarettes long resisted the temptation to offer men a filter cigarette, partly because the presence of the filter involves unpleasant and harmful fumes. But then a bright idea appeared: a cigarette filter was more profitable for the manufacturer - because the material was cheaper than tobacco filter of the same volume. In addition, the filter cleans tobacco smoke, then they could use cheaper, low-grade tobacco.

And Philip Morris agreed to remake the "Marlboro cigarettes" for male smokers. Leo Burnett, a famous Chicago advertising specialist, helped Morris. Bernett beginning the defeminization of Marlboro cigarettes, decided to use a series of "testosterone injections" - a series of different images like as marine captain, an athlete-heavyweight, adventurer, a war correspondent, construction workers, etc. The first type was ,of course,a cowboy.

However, Philip Morris was dissatisfied with the project. He hired a team of researchers who have brought alarming results: in the U.S. there are no more than 3000 professional cowboys. How could an ordinary clerk identify himself with this advertising cowboy character?

Burnett said a lot, and convinced the administrators to choose the cowboy type. The advertising campaign was successful. Over one year Marlboro cigarettes moved from last place (before they were less than 1% of the market) until the fourth, hitting a list of cigarette-champions. The company has decided to temporarily forget about the sea captain and, in any case, keep a cowboy. The first group of invited to the shootings "cowboys" were professional models, none of whom had any idea, from which side to approach a horse. They were made fun of, they could only amuse: Imagine a man in blue, burned in the sun jeans, western boots, and ... with spurs upside down! In the end, the advertising agency had to look for real cowboys in Texas and Montana. Since then, Marlboro man took a firm place among the most successful advertising images and cigarettes for many years kept on the top line of most well-sold cigarettes. When in 1971 the Government banned tobacco advertising, cowboy moved to the advertising of other products - because he never says anything.

Camel Blue

Price: $1940

Your favorite brands are back in stock again! We are glad to inform you that we have updated our cigarette catalogue, adding a multitude of well-loved and well-known cigarette types as well as brand new kinds of smokes!
Among the newly added types are the two kinds of More 120’s: More Menthol 120’s and More 120s Filters – magnificent cigarettes of medium strength.
For those, who love very light cigarettes and impeccable quality – Marlboro Silver will be a perfect fit. It contains only 0.1 mg of nicotine and is very smooth.
For the real connoisseurs of classy cigarettes...

Dear Customers!
Christmas at our online Cigarettes Store: a fairy-tale is getting closer!
We hope that the coming year will bring you peace, good health, good cheer and prosperity.
Each year during the holiday season we take great pleasure in sending a heartfelt message to our dear customers.
How joyful we are that this time has come again to extend to you our sincere gratitude because it is great customers like you that make our business possible.
At this Holiday Season Our Thoughts Turn Gratefully to Those Who Make our Progress Possible!
OUR PRICES ARE MELTING! The best cheapest...

Alexandria, VA - Large, population specific community-based screening may increase awareness of the dangers of smoking cigarettes and reduce at-risk behaviors, according to a new study in the November 2011 issue of Otolaryngology-Head and Neck Surgery.
While the World Health Organizations estimates that 60 to 80% of head and neck cancers could be curbed by changing at-risk behaviors, such as cigarettes use, our national programs to date have had little impact reducing these mortalities. To change this statistic and control costs, the June 2011 Affordable Care Act, (PL 111 - 148) mandated...

Tobacco’s days are numbered at Montana State University.
More than two dozen campus leaders voted unanimously at Wednesday’s University Council meeting to approve a policy that will ban smoking cigarettes, chewing cigarettes store and all discount cigarette online products starting Aug. 1, 2012.
Once it takes effect, students, employees, guests, conference attendees and contractors won’t be allowed to use tobacco on the Bozeman campus. The ban will apply even in personal cars, at football games, inside or outside of dorms, in university-owned or -leased buildings or on sidewalks...

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