Mindshare Studios can help you create a plan to market your business on the web. We can help you set up online ads, generate site traffic, track visitors and the effectiveness of your ads. We have experience managing successful Google and Facebook advertising campaigns, link-building, and organic SEO (on-page and off-page).

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of altering the code and/or content of a website to improve the quantity and quality of visitors that are referred to the site by search engine results.

Mindshare Studios includes SEO as a standard component in every website we produce. More thorough SEO can be performed as needed upon request. This guide will help you understand the critical concepts involved in marketing your website through search engines and help you assess your SEO needs.

Be wary of SEO firms that promise you number one placement in search listings or use automated submission programs—these are probably scams and may even hurt your rankings or get your domain removed from search results entirely. Mindshare Studios employs long-term, low-risk strategies for SEO based on guidelines published by the major search engine companies including Google, Yahoo!, and MSN.

Controlled experiments that gauge the efficacy of different approaches to SEO have been performed by a number of organizations and as a result, there are some fairly universally agreed upon methods to increase both the quality and number of visitors a site receives. Before we look at the prescribed methodology, let’s take a look at how search engines function and dispel some of the more commonly held misconceptions about them.

Some of the more common factors that are widely understood to create a significant impact on a website’s search engine ranking include:

Keywords in the title tag

Keywords in links pointing to the page

Keywords appearing in visible text and overall keyword density

Mobile-friendliness

Site-wide SSL security

Link popularity

The Google PageRank of the page

Keywords in Heading Tag H1,H2 and H3 Tags in webpage

Linking from one page to inner pages

SEO & Your Overall Marketing Plan

The primary goal of SEO is not to achieve the highest ranking in search results pages, but rather to help you fulfill your business objective for your website. Ranking well for a few terms among the huge number of possibilities does not guarantee more sales or customer retention. SEO is most effective when it is combined with a larger marketing strategy.

A successful online marketing campaign is likely to include more than simply SEO. Other avenues for promoting your web presence and furthering your business goals may include:

A high quality website or website redesign that engages and persuades prospective customers