Blog Archives

We will look at the many different types of business videos and see what you can apply in your business.

As you’re going through, you’ve got to realize that you’re making a business video, not a Hollywood production. This will showcase everything that you do. You can have little transitions, intro music, pictures, motion, text, and you can even showcase yourself. But it’s most important that you keep it simple. You can be clever, but you need to have a clear call to action. You need to have a direction of where you want your customers to go. We’re going to have a look at introductory videos, lead capture videos, product sales videos, advertisement videos, and training videos. Let’s get into it.

First up, we’ve got Introductory Videos. These are videos where you are saying hello or you are welcoming. You’re not selling anything, you don’t want to sound savvy, and it’s going to go for a short period of time. It is literally just saying hello, welcome to our site, this is what you can get out of it, and thank you for visiting. Basically, that’s what you really want to say. It has to be short, and it’s got to be direct to the point. You can’t muck around and go back and forth with wasteful information. With introductory videos, you’re not actually saying hello to everybody, you’re just saying hello to the customer, the single customer who’s visiting your site. You’ve got to keep it very personal. Otherwise, you will feel as if you are losing people to the masses.

The thing you have to keep in mind with introductory videos is that they should be automatically started or in a prominent position where the viewer can click on it if they wish and click it off as well. It should be sharp, short, and to the point, with a single call to action which is, most probably, “Have a look around our site, welcome, and enjoy what you’re looking for… ” that sort of stuff. No sales whatsoever. It should be purely introductory.

Next on the list, we’ve got Lead Capture Videos. This is where you will ask your prospect to fill in Read more »

This is what you need to look for if you want to do transitions for your video/video clips, fade-ins and fade-outs, cropping, picture and text insertions, audio and picture editing, and music intros. There are many different types of editing software out there which can help you with these. First, we look at transitions.

Transition is the process where you phase or bridge from one scene to another, where you can fade in and fade out, or where a new scene comes in and you can just go straight to the next thing. If you watch television movies or adverts, you watch how they shoot between scenes, wherein first they’re doing one scene and then all of a sudden they shoot to another person or another thing, or they might show text on the screen all of a sudden and then back to a person. Now these don’t have any transitions, they’re clean cut transitions. However, if you transition with some fade in or fade out, or one shoots off the screen and another one fades in beside it, that is called a transition. It helps bridge when you do lots of talking and you have to stop, edit, and you have to start talking again.

Cropping is when you have a large picture and you want to cut it down to a smaller size. The same goes for video. You can crop a large video and make it a lot smaller, you can zoom in to a particular person, or you can zoom out and see a landscape picture in the background. That’s very important because sometimes you need to zoom in to different things and zoom back out. That also works very well when you’re doing screen capture, or when you’re recording something on your screen. Sometimes you want to zoom in to something, especially for small texts, and then you can zoom in to that small text. People can then look at it and then you can zoom back out to the full screen again. You can crop, jump in and jump out, and zoom here and there.

Inserting pictures is the next big thing with your editing software. You might be filming people in the real world, and then you might want to have some sort of advert popping up in the background or beside you, or you want an arrow to point over something, or a star, or an asterisk, or something to do with another picture right beside your video portrait on the screen. You can add them afterwards, and you can also add text afterwards as well. For instance, if I’m talking to you about some sort of product or some sort of introduction to my business video, then i can have text added across the top of my screen. You just type it in and then afterwards your editing software will make it very, very easy to add to your video. However, it will still depend on which editing software you use.

Another important aspect is that you want to be able to edit your audio. Sometimes you talk, and you make a mistake here and there, and you need to take out some of the audio where you make your mistake, where you’re not quite happy with what you said. So, what you do is, you go into your editing software and you can cut and you can crop out and remove that section of the audio. You can even remove sections of the audio from this point, cut it, move right up to the beginning of it, and change the order of your voice. It is very important that your editing software does this and does it easily. If not, then have a look at some other software because this is one of the fundamentals of editing videos. Your editing software should be able to do some editing of music as well. You should be able to import a music file, a music intro, and a music outtake as well. Some of the editing software that’s valuable is the windows moviemaker for PCs and screen capture editing software like Camtasia, Camstudio, or GIMP. Now you want to be careful of which one you get because you cannot do everything with all of them. Some have certain features and others don’t. Now obviously, the paid versions and Read more »

Video can showcase your business or venture with ease highlighting your most valuable message by way of pictures, motion, and video voice-overs. A picture is worth 1,000 words, as they say, and video is worth 1,000 pictures if you can take that further. So, you can literally portray your message in only seconds or minutes with the right video presentation. People really connect with video. It is social proof all over the internet and that’s why I am so excited about video and what it can do for your business marketing strategy.

Getting Started with Video

Make sure that you do the best video possible for your business and get things in order, right up front so that you don’t have the frustration and worry about doing things over and over again. There are a lot of things to consider, and if you get all of these correct in the beginning, you can make everything a lot smoother and a lot more enjoyable. There are actually 14 points to look at and incorporate and do properly throughout the whole process. So, let’s have a look at those right now.

There are: The Equipment and the Props, the Camera, the Microphone and Audio, Lighting, Editing Software, the Setting, your Film Crew, the Message (or what you are trying to say to your audience), the Type of Video, Customer Benefits, the Length of the Video, Preparation, the Producer and the Website Platform (or the median it is going to be sitting on).

The first point is Equipment and Props.

When you look at equipment and you are going to be doing a video, face to face with a camera on you, you need to consider what props you are going to be using and holding in your hand (which will be synonymous with your business). You need to be sure that it can fit in with whatever your business is. If you are a builder for instance, you would want to have a hammer, and a hard hat, some sort of work attire that looks correct, and that sort of thing. Now another prop or equipment is clothing. You need to make sure you dress properly for the occasion. If you are a health practitioner, you do not want to be wearing shorts and shirts. That’s not really professional. You would want to be dressed in something smart or casual and even have some sort of white shirt on, which may represent health and cleanliness.

Another prop you should be very aware of and careful of using is animals. If you are going to use animals in your story or your video, then make sure that you time this correctly because animals can be very difficult to work with – they do their own thing, they do not listen, they can be noisy, and they basically do what they want to (which is totally different to what you want them to do usually).

Just realize that the props and the equipment do not make the story, they only enhance the story. This includes the props around you, the props that you hold, and the animals that might be used in your story as well.

The next point in video production is the Camera. You will be using some sort of digital camera and you have to be sure that it is suitable for what you want it to do. There are many different types you can get. There are expensive cameras, big cameras, small cameras, and very inexpensive cameras. You can do so much Read more »

There is so much you can do with video. It applies to almost every business, whether offline or online, small and large businesses, and local or global ones.

Videos can show case your business or venture with ease; highlighting your most valuable message by way of pictures, motion, and voice-overs. “A picture is worth a thousand words” as they say, and a video is worth a thousand pictures. You can literally portray your message in only seconds or minutes with the right video presentation. People can really connect with video, and there is social proof of this all over the internet.

There are so many different types of videos and people often get them all confused, making them show the wrong type of video at the wrong time. It’s about the ins and outs of the business video marketing strategies, the breakdown of video, and what it can really do for your business. It is therefore very important to differentiate between them all. This is because if you get them all confused and the wrong way around, then you could be doing more harm than good to your business.

Business Video Marketing Strategies are all about!It’s exciting to talk about Video and how it generally works in business because your eyes are opened to a world that you probably never know is possible. You get to see things that others just can’t see. You get to be ahead of the game.

There are many topics about videos. These include:
– The basics of video
– Knowing your audience
– Knowing your topic
– The Reason why you are doing the video – most important
– Doing videos with more than 1 take (over and over) and editing
– The basics of lighting
– The best way to capture audio
– How to avoid a boring performance.
– How NOT to do slide presentations in your video
– How to convert your videos into webinars
– Video cash and how to monetize your videos
– The way to spice up your videos with other tools
– Face to Face and Screen capture – why it’s important to have good tools
– How to merge and transition videos
– Why video outranks still silent boring websites
– The major differences between long videos and short videos – (and it’s not what you think)

As you may have noticed, even small and local businesses go to websites. However, local businesses also need to stand out from the crowd. Even a small 30 second video is very powerful in the Read more »