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Having just returned from my recent visit to Australia I was reflecting on how my life has changed in the last two years. It started with a decision to combine my years of diverse experience and study to serve women entrepreneurs all over the world, teaching them to combine Business and Lifestyle through my coaching.

Soaking up the sun with Carol at Bondi beach in Sydney, Australia. (photo – worklondonstyle)

En route to the Sydney Opera House for a performance of Madame Butterfly (photo – worklondonstyle)

Speaking to an international audience on Personal Branding and Style at the Shangri-La hotel in Sydney, Australia.

Sunset walk in Sydney harbour (photo – worklondonstyle)

With Gina De Vee at the Shangri- La in Sydney, Australia

Celebrating with friends at a Sydney Soirée. (photo – worklondonstyle)

An impression is formed of you within the first 45 seconds of meeting. Your style defines your life. You feel the way you look. Is your style holding you back? Does it influence your self confidence, costing you promotions, money and love?

Change your Look, Change your Life. (photo – worklondonstyle)

Two things make you different: how you see the world and how the world sees you.

I know how going though the different phases of life can erode your sense of style. Having worked as a television news anchor, university lecturer and senior corporate manager, I now spend my time helping women succeed in their own businesses and careers. I teach my clients to take the doubt out of dressing by learning style strategies.

Owning Oxford Street

My clients continue to inspire me as I help them look slimmer, taller and younger. Style is about self-knowledge and attainable aspirations, investment and return.

Attending a conference in Kensington, London.

I believe we are born with an innate sense of style but sometimes life gets in the way. Your busy schedule and the many roles you play leave little time for strategy planning on the image front. Every wardrobe contains it’s fair share of fashion mistakes, clashing colours and styles, impulse buys and disappointments.

Invest in yourself. When you do, you will wake up ready to conquer the world each day.“Change yourLook; Change your Life.” – Engela Minshull

You just spent another holiday season tied to your desk and your career is not turning out quite the way you had envisaged.

Do you dream of owning your own business? Are you sharing all your best business ideas with your friends and frustrated that you just don’t know how to start? Get started now!

MASTER THE BASICS

1. Test The Waters
Use your social network to find 10 potential clients. Posting in facebook groups can help you learn more about the best fit for your ideas. A small test run will reveal what your ideal client is looking for.

Start an Etsy store to do a small product launch. You’ll quickly see whether the market is ready for your product offer.

Write Your Business Plan (photo – worklondonstyle)

2. Hatch A Plan
Employ the Business Model Canvas tool to assist in writing a one page business plan. Ideally your plan will include an assessment of your ideal client(target market), your price points and packages, your marketing plan, the competition and points of differentiation.

Create a Life You Don’t Need a Vacation From

3. Give To Get
Create some free offers to build a list of potential customers. Give away your best stuff. Nobody is going to buy if the sample is not irresistible. When you honour your potential customer in this way, they will assume that what they will be buying is even better that what you are offering for free.

4. Get Visible
Step away from your laptop. Get your first client. Nobody is in business until someone buys something.

You need feedback from your target market. If needed, run a special offer to test your assumptions about your ideal service or product.

Launching the first UK branch of American Eagle at Westfield London, Executive Vice President Simon Nankervis said, “The brand’s changed since 2011 and we’ve moved from being a US retailer to a global retailer.”

American Eagle Westfield London (photo – worklondonstyle)

Launching in time for Christmas.

With more than 1,000 stores in the US and annual sales of $3,3billion, American Eagle is best known for its denim.

Denim (photo – worklondonstyle)

Nankervis said, “Our ranges will be differentiated because the guy in London wears his jeans tighter and the girls [follow] trends a lot quicker because of the proximity to Europe. It will be closer to what we do in New York than Middle America.”

The first UK store at Westfield London (photo – worklondonstyle)

The opening at Westfield London will be followed by another 10,000sq ft store over two floors, on the upper level at Westfield Stratford on Saturday. From next Wednesday Bluewater shoppers will be able to visit their own local store.

Following on from her “Journey of a Dress” retrospective in Los Angeles, Diane Von Furstenberg will continue celebrating four decades of her iconic wrap dress by taking over 12 windows and the main entrance at Galeries Lafayette’s Paris Flagship store from September 3 to 30. She will present a capsule collection of 12 dresses in 6 heritage prints as well as bags and a selection of small leather goods.

Diane in her office situated in the famous meat-packing district in New York.

From 25th of August, Diane will feature in an advertising campaign shot by Jean-Paul Goude. She is expected to attend an event at the store in late September to coincide with Paris Fashion Week.

Diane as she is set to appear in the campaign for Galeries Lafayette’s Autumn theme “Pop’timisme.” (photo – Jean-Paul Goude)

Diane launched her first line at 22 and the wrap dress based on a ballerina wrap at 26. She was motivated by the drive for independence and said, “I didn’t know what I wanted to do, but I always knew the women I wanted to be.”

Diane modelling the iconic wrap dress.

Her dresses have been worn by the rich and famous for their style, iconic prints and comfort and are favoured by the Duchess of Cambridge. A dress from her 1975-1976 collection has been immortalised at The Costume Institute at The Metropolitan Museum of Art.

The Duchess of Cambridge in DvF. (photo – Getty)

An early adopter of new technology, Von Furstenberg has designed a range of eyewear for Google Glass.

Diane Von Furstemberg for Google Glass.

Diane had her term as President of the Council of Fashion Designers of America extended through to 2016. CFDA CEO Steven Kolb said, “The board’s unanimous decision to ask Diane to stay on as president is testament to the great growth the CFDA has had under her leadership.”

Autumn/Winter 2014 (photo – Getty)

Autumn/Winter 2014 (photo – Getty)

Michael Hertz who previously worked with Bally, has been hired as Artistic Director to assist in promotion and design of ready-to-wear, accessories, aesthetic of stores and advertising campaigns.