People on Twitter have started the campaign to confront what they say is the media's negative portrayal of certain races.

Users are posting conflicting images of themselves on Twitter and asking which image the media would choose.

A Facebook group has also been started using the same hashtag with the message, "From the beginning of time the media has grabbed the worst picture they can find of you to make you out to be a bad person not a picture of all the good you have done in your life."