Grandparents Love Facebook, Teens Not So Much

So even with all the Snapchat hype, Facebook's user base is still increasing thanks to older folks. The Facebook, Inc. -owned Instagram, still on track to best Snapchat in overall user base, will add 1.6 million users under 24. For the first time in Facebook history, this year, less than half of all USA internet users that fall in that age category are predicted to use Facebook at least once a month. Instagram is one of them. "The number of total Facebook users in the United States will reach 169.5 million this year, up just under 1% from 2017".

Nicola Mendelsohn, Facebook's vice-president for the EMEA region, said she actively limits the time her own children are allowed to use their phones. "This is the first time eMarketer has predicted a decline in the number of U.S. Facebook users in those age groups".

A 5.8 percent decline in users between 18 and 24 years old.

An August eMarketer analysis suggested teens and tweens found Snapchat and Instagram more appealing for their visual content, while those still left on Facebook seemed to be less engaged with the platform.

The court in Berlin said the social media site collects and uses personal information without giving enough information to its members. They just don't like Facebook.

Fewer teens will be looking at Facebook this year, an eMarketer forecast says.

According to a new report from eMarketer, Snapchat is now the go-to place for young people, who prefer the ephemeral platform instead of Facebook. And a recent update even more strictly delineated the two. Users have to decide to click on Discover - knowing full well that that tab leads to advertisements and media.

If you thought Facebook Inc (NASDAQ:FB) was strictly for young people, think again.

Facebook's journey to 2 billion monthly active users. In addition to the stereotypical uncool mom and dad (and grandma and grandpa), kids usually don't want older family members seeing what they're talking about.

"The question will be whether younger users will still find Snapchat cool if more of their parents and grandparents are on it", said eMarketer principal analyst Debra Aho Williamson. "That's the predicament Facebook is in".

A previous survey by RBC Capital on social media in December had shown how Snapchat is favourite among teenagers in the USA, a space that everyone would like to occupy. So I don't believe this will be as much of a problem for Snapchat as it continues to be for Facebook.

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