Business Leaders Still Struggle to Integrate Sustainability into MIssion #bsr11

The shine hasn't worn off sustainability for business leaders, many of whom believe the issue will continue moving up the corporate agenda over the next five years, a new survey from BSR shows. But integrating sustainability into core business functions continues to be a perennial challenge for business leaders. And despite the recent upsurge in shareholders activism we've seen over the past few years, a significant minority of business leaders -- 30 percent -- said they are still struggling with persuading investors that sustainability really does improve company value. These are among the findings of the latest BSR-GlobeScan State of Sustainable Business Poll 2011 , unveiled today at the annual BSR Conference in San Francisco . The poll surveyed nearly 500 business people within BSR's global network. Among the findings: • 84 percent on respondents expressed optimism that...