elizabeth bathory

The failsafe horror formula in the first half of this new century seems to be summed up by the following formula: “There's a [mundane object] that's haunted, and when you [interact with] it, it kills you. There's a videotape that's haunted, and if you watch it, it kills you. There's a house that's haunted, and if you go inside, it kills you. There's a cellphone that's haunted, and if you answer it, it kills you. There's a tie tac that's haunted, and if you wear it, it kills you. There's a bed that's haunted and when you sleep on the bed, it eats you. You know how it goes.

Wes Craven seems to have been attending the Rob Zombie school of marketing your movie in the 21st century. Or at least I assume so, based on the flood of BTS video and pictures hitting the internet since the film started shooting... YESTERDAY. I don't think I can handle this every day leading up to the projected 2011 release date.