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News reaches Kazaxia that Aliya Nazarbayeva, the youngest daughter of Kazakhstan President Nursultan Nazarbayev, has teamed up with Italian jewellers Damiani to produce Alsara, an exclusive collection of 30 diamond-studded pieces.

Billboards have appeared at major junctions around Almaty promoting the Alsara collection with Aliya modelling a pair of very expensive-looking dangle earrings. The brand is a combination of the names of Aliya and her mother Sara and is aimed at Kazakhstan’s high-rollers with prices ranging from 15,000 to 70,000 euros.

The collection has echoes of GULI, the jewellery brand of Gulnara Karimova, a fellow president’s daughter from neighbouring Uzbekistan. Gulnara, or GooGoosha to her adoring public, has also made herself a singing career – can we expect to hear Aliya bursting into song soon?