Theme: Marketing Strategy

Themes

Type

There are so many different ways in which to deliver growth, and all should be considered for viability. This article, part of our series on developing a marketing strategy, aims to explore how you can find new opportunities for growth and adapt your strategy accordingly.

Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective brand strategy.

Promotion forms an important part of any marketer’s remit, but are you embracing new promotional opportunities and finding the optimum promotional mix?. This article, part of our series on developing a marketing strategy, aims to explore how you can develop a promotional strategy.

A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. This article, part of our series on developing a marketing strategy, aims to explore how you can develop an effective pricing strategy that optimizes both sales volume and profit.

You are not selling a single, tangible product in isolation. This article, part of our series on developing a marketing strategy, aims to explore the importance of developing an augmented product or service and why it’s crucial to increasing revenue.

A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important.

No company has the resources to successfully satisfy every potential target market. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective customer segmentation.

All stakeholders must pull in the same direction if you are to achieve the company’s goals. This article, part of our series on developing a marketing strategy, aims to explore the importance of stakeholder engagement and its influence on a strategy’s success.

What makes you different to everyone else? This article, part of our series on developing a marketing strategy, aims to explore how you can build a customer value proposition and take advantage of your USP.

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.