Huawei traffic at Arsenal

Arsenal’s list of official partners continues to grow with the club announcing a new sponsorship agreement with Chinese smart phone company Huawei.

The deal with the global technology and communications market leader (apparently it’s pronounced WAH-WAY hence our awkward attempted pun) will last two years and sees the Gunners strengthen their foothold both in the Chinese market, where successful pre-season tours have been held in the last three years, and further afield.

Speaking about the deal, which fingers-crossed swells the Emirates coffers to the extent Sir Chips can swim in a pool of cash like Scrooge McDuck, Chief Commercial Officer Tom Fox remarked:

“We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement.

“Huawei is a genuine leader in its field, serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe.”

“sustained digital fan engagement”??? oh god shoot me now. i mean in the old days if you wanted to keep the plastic armchair fans happy, you produced a nice shiny hardback annual. bah! youngsters nowadays! etc etc

Its because they provide mostly main telecom equipment like routers, switches, antennas etc. The terminal business (what we see daily i.e phones, tablets etc) is relatively a new market to them and they are trying to compete with big guys in the field like Samsung.

I was looking for clues how big this sponsorship deal was going to be and I have to admit that the only clue is that P6 on the shirt although I think kit man has got it wrong there. It should read B6, therefore meaning £B6, that’s 6 billion then. Alternatively it can also be Pounds Six but I doubt…