Make requests to ADM Editors, Professionals and Industry Thought Leaders

Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

DealerInspire’s network of dealers now have immediate access to CarStory’s unique reports, which are based on analysis of millions of used vehicle listings and millions of real-world, real-time searches by online shoppers. Austin, Texas – March 3, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences, today announced another partnership with a leading provider of dealership websites, DealerInspire. An advanced website…See More

As a new or used car dealership, you have to advertise in the newspaper. It's a part of your overall marketing mix and some people (as much as the Internet wants us not to believe) still read the newspaper and other printed media. How can a car dealership take advantage of that? Two words.......Mobile MarketingMobile marketing is…See More

""And now a word from our sponsor...." Personally, I'm 100% in favor of ADM vendors using this format to tie their posts to an explanation of their services, but I think this video moves beyond that and any subtlety, right to a…"

Attendees who pre-register by Friday, March 6th will be entered to win one pair of Red Sox tickets!ALBANY, N.Y. – March 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it will be hosting a User Summit for its auto dealer customers on Friday, April 17th in Westborough, MA. The User Summit is an all-day event with breakout sessions featuring product experts who will introduce…See More

We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.In this edition of the top 10, read all about upgrade envy in car-buying behavior, how to…See More

Hello and welcome to this week’s Used Car Market Report. In addition to the normal auction attendance and data acquisition, a couple of the editors and I had the opportunity to get a hands on presentation to a couple of key refreshed vehicles this past week. There are some things about this week that stand out. One was when we left home on Tuesday morning there were big, beautiful snowflakes falling and…See More

In this online interview with Mike Campo about dealer live chat, he explains why his dealership transitioned from self-managed dealer chat software to fully managed chat from CarChat24 on their websites.
www.CarChat24.com is the leader in…

"I could not agree more! At the end of my pitch, I tell dealers that "At the end of the day, I'm going to do anything I can to help you sell more cars." I spent 18 years in F&I and with some of my clients I work with their finance…"

Many people erroneously believe that replacing their automotive glass will be a lengthy and costly process. The truth is windscreens can be repaired or replaced in just a matter of minutes, and is more affordable than one may think. In addition, the costs may be completely paid for by their insurance company, depending on the specifics of the policy. The important thing is to work with a company that has many years of experience and a strong reputation for providing quality services.The good…See More

Google Adsense Digital Advertising Example

ADM Blog Posts

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event. As someone who helped bring about dealer conferences and learning from the first two AAISP Dealer events in Nashville, it is clear that this Loyalty Event has fine tuned its focus to provide EXACTLY what auto retailers need today.

If you haven't registered yet, don't wait any longer go to http://insightcustomerloyalty.com/ and then be prepared to walk away from this event with actionable knowledge to better engage…

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.

In fact, a bad managed chat service can be detrimental to your business! If the representatives don’t have expert training, do not dominate the English language, and are not held responsible for the conversations they have on behalf of your dealership - it could cost you opportunities and your reputation could suffer.

Whether you already have a managed chat team, or are looking to implement one for the first time -- here are 3 red flags to…

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an integral key for you to be noticed. If you are in an automotive business, reputation management is one of the best means on how you can succeed in marketing your business online.

The reputation of any business is very essential. This is important in a way that if your business does not have a good reputation then expect that your product will not sell in the market. In the automotive industry, reputation…

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their fans.

“In 2012, women for the first time had more driver’s licenses than men in the U.S. More young women are getting degrees …"

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland. You can view his video here at Carfolks.net…

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.

Some car dealerships require that their sales people give each vehicle purchaser a thorough presentation of their vehicle at time of delivery. This slower-paced and personalized walk-around is perhaps more common in days past, than in today’s busier climate. However, it acquaints the car buyer with their vehicle’s key features, inside their vehicle as well as critical components under the hood. In short, it offers a much-abbreviated version of what is found in the owner’s…

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should help you sell more cars, and not just in an indirect way.

No, I'm not suggesting that a vendor should be flying over to the dealership and taking ups on Saturdays, but here's the reality of modern automotive sales: the sales process starts before they ever hit your lot. The concept that everything leading up to them driving on the lot is "research" and that…

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread that exists throughout all of these stories is companies recognize consumers have a strong desire to view video content and are positioning themselves to be able to serve that up.

Consider these recent stories:

Facebook videos are now receiving 3 BILLION views per day. Facebook is all about relevance. It wants to serve up content that its users want to see. A recent report by social media company,…

Google Blog Articles, News and More

If you’re the kind of person who loves the Internet when it’s at its most Internet-y, you had a good week. From llamas to retro cartoons to that darn dress, here’s a look at the past week in search:

Internet goldIs it white and gold? Or blue and black? That’s the question that had everyone searching, tweeting and generally freaking out Thursday after a Tumblr user posted a photo of a dress that seemed to appear different colors to different people. Debate over the true color of the dress raged for hours, while others tried to solve the mystery of its divisiveness. All we know is, there were more than two million searches for [white and gold dress] yesterday—more than for [blue and black dress]—proving once and for all that it’s white and gold… right?

Before #thedress, though, there were the llamas. In Phoenix, Ariz., yesterday, two llamas got loose from their handlers and took off on a trot through neighborhood streets, yards and sidewalks. Searchers were captivated by the “llama drama,” which ended when police (l)lassoed the animals after a low-speed chase.

Obama says (K)nopeArmed with waffles, Lagavulin and a lot of tissues, we said farewell to NBC’s Parks and Recreation on Tuesday after a seven-year run. Searchers turned to the web to revisit favorite characters, quotes and episodes from the show that brought us “Treat Yo’ Self” and the Cones of Dunshire, while (wackily) celebrating the value of hard work, friendship and public service.

Moving from the small-town politics of Pawnee to the big-time in D.C., this week President Obama issued his third-ever Presidential veto, rejecting a bill that would have approved the Keystone XL Pipeline project. People turned to the web to learn more about Presidential veto power throughout history and the pipeline itself. What would Leslie and Ron make of all this, we wonder?

Heroic comebacksWoo-oo! Nineties kids are rejoicing following news that the Disney cartoon DuckTales is getting a reboot. Searches for the show spiked 8x the day after the announcement. Sounds like a lot of you are ready for some tales of derring-do in 2017.

And Madonna had a bit of a shaky week, after she fell backwards down a flight of stairs during her first performance at the Brit Awards in 20 years. But the Queen of Pop recovered quickly to finish her song “Living for Love.” She’s still an icon for a reason.

Tip of the weekThis will be illuminating: if you have an Android device running Lollipop, you can flip the on/off switch on your phone’s flashlight just by saying “Ok Google, turn on my flashlight.” You can do the same trick to turn on or off WiFi or Bluetooth.

ADM Community Visitor Activity for Current 30 Day Period

Welcome toAutomotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today.

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]

This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]