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They worked with the actor since the Saturn, he advertised that Rambo lightgun game. Note that Segata Sanshiro isn't even his most famous role, he is one of the more well known Kamen Rider.

Originally Posted by Virtua Hunter

Yup, they'll open the teaser site on March 25.
The kanji now now changed to "5 days until the birth".

It will probably be the return of Segata Sanshiro, or the successor of Segata for the brand new commercials.

I doubt it will be new commercials, there is nothing left at Sega that he could advertise. And a Saturn Mini would be technically difficult and thus not profitable. I'm hoping that it's a new Virtua Fighter. Do note that Akira's primary gi is white too, and he has a very similar hairdo as well:

Don't forget that this is a Sega 60th anniversary initiative, so it will be an announcement regarding the entire company, not a simple game announcement.
A new Segata Sanshiro for new commercials seems more likely.

Don't get your hopes too high for VF6, this is clearly not the case with this teaser site, you'll get only disappointed.

Well if a mod wants to change the topic title that is fine. Yeah, a young Sanshiro seems to be the case. I dunno if I can accept anyone else. I think I could only be hyped for another Sanshiro if it was promoting SEGA's next gen console but that isn't it.

I wish. Sega has really only been doing Sonic, Yakuza, and Valkyria Chronicles these past few years. ANY franchises being respected would be great.

Wonderboy(Remake and a new Entry with Monster Boy). Toejam and Earl. Streets of Rage. People can debate Semantics but Shenmue. Virtual On (Japan only on PS4 but still a new entry and is very much VO). Sakura Wars. Puyo Puyo. Are series that got recent entries and/or soon to be new entries. Now if you just mean developing ok yeah they have not internally developed some of these. But they are giving old IPs attention. Personally I really want a new Jet Set that is closer to JSRF and open world.

Wonderboy(Remake and a new Entry with Monster Boy). Toejam and Earl. Streets of Rage. People can debate Semantics but Shenmue. Virtual On (Japan only on PS4 but still a new entry and is very much VO). Sakura Wars. Puyo Puyo. Are series that got recent entries and/or soon to be new entries. Now if you just mean developing ok yeah they have not internally developed some of these. But they are giving old IPs attention. Personally I really want a new Jet Set that is closer to JSRF and open world.

All of those except Sakura Wars are either outsourced, not made by Sega, a re-release, or it's a puzzle game that was already released on 18 million different consoles and your toaster.

All of those except Sakura Wars are either outsourced, not made by Sega, a re-release, or it's a puzzle game that was already released on 18 million different consoles and your toaster.

Show me in his post where is said specifically they had to be made by SEGA. He just said any franchise being respected and these have been. Also Cyber Troopers: Virtual-On x Toaru Majutsu is SEGA developed. Don't try and dismiss it because it has a crossover either. I own it and it's very much VO.

Well if a mod wants to change the topic title that is fine. Yeah, a young Sanshiro seems to be the case. I dunno if I can accept anyone else. I think I could only be hyped for another Sanshiro if it was promoting SEGA's next gen console but that isn't it.

Apparently the speculation is that it may be Fujioka's son (and he does seem to fit the frame), so… yeah, it's possible we may be looking at a Segata family line here.

Probably not worth speculating until they actually do their announcement tho.