(Please share your notes/ideas and take-aways!)What questions we brought to this session:I need direction on involving people in the community.I need advice on building best practices for community engagementI'm seeking answers on advancing the cause of our community I need to help our organization to realize the value of what’s onlineHow do I break down silos?How do I connect to a broader community? How do I provide content to maintain and grow?

Notes & Take-Away:Identify your silos and your community contributors. Hold a Community Summit: Talk to people in your organization who perceive they help with community.Look at your professional permissions, address concerns. Importance of letting people blog. Value of open sources of informationAvoiding discussion of promised features, role out dates, unless part of your Recognize Media people – send to the main businessSome Companies are comfortable with employee's blogging with company name etc.Content management can assist your Community managers re-tweet content that showcases best of the community

Reporting: New discussion will be posted! Community reports for Admin are hard to nail down. Let's get the conversation going!Best practice sharing: Values, merging goals, metrics Bringing the community relationships to the fore front attention of the leadershipBrand identity- Help your community to brand appropriatelyKnowledge based Provide both Qualitative and Quantitative

See to understand potential power shift vs. traditional leadership Take on that expert role online support role-share knowledge Rise of a new influencer- Make it safe for explorationPay attention to Rogue experts- Look for grains of truth- find ways to use them to benefit your organizations and protect/refine your processesConsider making a focus group out of those who are complainingDo you have safe places in your community for bringing up issues?

Know where to go for help when you need it. Reach out to your corporations Human Resource office. Some have used a Motivation Analysis (HR tool) to get to know Value proposition analysis and give that to management

Including Administration in your CommunityBringing in Upper management to reframe the expectation within the main blogDoes that feel like the evil empire making a power grab? or can it be more subtle“you can’t pay people to be that passionate”Engage them and deal with the issue.

Internal documentation Social media strategy written down and have a special interest group. Social media group. Share projects, how they are using community . When you get asked for the numbers Be engaged in other communities- what motivates and inspires your participation?The art of communication and acting not so confrontationalSupport for the moderators- what do they need to represent the company well. Moderating is so importantModerate for what people need from you as their community managerExcellent communication techniques

Active Listening SkillsHow do you listen to your organization and contributors? Holding the community summit, get the community members together/Coupled with other events Find ways to feature administration. Give them a Self identified expert vs. Internal expertise