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Airbnb rebrands, unveils interesting new logo

Accomodations service Airbnb unveiled a massive brand overhaul on Wednesday, but it's the company's rather, um, suggestive logo that's causing the most buzz. In a blog post published Wednesday, Airbnb detailed

"Our shared vision of belonging is the thread that weaves through every touchpoint on Airbnb," says Brian Chesky, founder and CEO of Airbnb. "We have redesigned every single page of the user experience across the web and mobile to bring our new identity to life."

The brand redesign includes a new logo, called the Bélo. :It's an iconic mark for our windows, our doors, and our shared values," says Chesky. "It's a symbol that, like us, can belong wherever it happens to be."

Twitter users are seeing something very different. Many tweets claim the new logo represents parts of the human body that we won't mention here (use your imagination). As Verge reporter Casey Newton joked on Twitter: "I showed someone the new Airbnb logo and was arrested for indecent exposure."