Darth Vader drives a VW

As immune as I am to cute animal videos and television commercials of any sort, I was tickled by this new ad for VW which is both.

In it a group of dogs bark out the "Star Wars" Death Star theme. I saw it last night during some program, but fast forwarded through until I caught a glimpse of the final scene, which made me rewind to watch it. It does go on a little long but I'm particularly smitten with the Chewbacca puppy.

VW used the Darth Vader character, in the person of a young boy, in last year's Super Bowl ad, and this new ad is a teaser for this year's Super Bowl ad.

Say this about "Star Wars" creator George Lucas he knows how to repurpose and monetize the property to keep it culturally popular.

About Duane Dudek

Duane Dudek is a reporter and columnist covering radio and television. He also reviews movies.