5 Best WordPress Landing Page Plugins Compared In Detail

WordPress page
builders are great because they allow anyone, even those without coding
skills, to create beautiful pages. But when it comes time to create a
landing page…there’s one problem…

Not all WordPress page builders are well-suited to build a dedicated landing page.

So
if you want to create an effective, conversion-hungry landing page,
you’ll need a tool that can handle the job. And to that end, I’ve put
together this list of the 5 best WordPress landing page plugins. I’ll go
into detail about each plugin’s features, as well as its pros and cons
when compared to the other plugins.

Let’s jump in…

Summary: 5 Best WordPress Landing Page Plugins

Don’t worry –
I’m going to go into detail with every single one of these landing page
plugins. But if you’re just looking for a quick overview of your
options, here’s a comparison table that gives you an overview of the
various features and functionality of each plugin.

1. Elementor Pro

Overview

Elementor Pro
is the premium version of the free Elementor page builder. And while it
is a normal page builder, it includes a number of features that make it
the perfect tool for creating landing pages. Most notably, the ability
to create a blank canvas no matter what theme you’re using.

Elementor Pros

Because it’s a general page builder, you can use the same tool to build both landing pages and regular WordPress content.

You can use a live form builder to build email opt-ins that connect to email marketing services via Zapier webhooks.

It’s the cheapest tool on this list.

Elementor Cons

There’s no
easy way to A/B test landing pages with Elementor Pro. You’d need to
use something third-party like Nelio A/B testing.

Other tools on
this list have a larger library of landing page templates, though
Elementor Pro still has plenty of quality designs.

How Does It Work?

Elementor Pro
works like any other WordPress page builder. That is, you drag and drop
“elements” around a canvas to create your page. As I mentioned, though,
Elementor Pro differentiates itself by offering you a true blank canvas
to work from.

Pricing

Elementor Pro
starts at just $49 for a single site license, which makes it the most
affordable tool on this list. A three site license costs $99 and an
unlimited license is $199.

2. Beaver Builder

Overview

Beaver
Builder Pro is another traditional WordPress page builder that you can
still use to create landing pages. However, unlike Elementor Pro, Beaver
Builder comes in both a theme and a plugin version. The version you
choose will affect the flexibility you have when creating your landing
pages.

That is, when you just use the plugin, you don’t have
access to a 100% blank canvas. But if you use the theme in conjunction
with the plugin, you’ll have full control over every aspect of your
landing pages.

Beaver Builder Core Features

Front-end visual page builder that uses drag and drop.

Works with any WordPress theme.

Beaver Builder theme allows for full website building using WordPress.

Has all the necessary elements you need to build a landing page.

Beaver Builder Pros

The Beaver Builder page building interface is very user friendly and a joy to build pages with.

The Beaver Builder theme gives you a ton of control over your entire website…if you’re willing to use it.

Beaver Builder lets you restrict access based on user role, which is helpful if you’re building a landing page for a client.

How Does It Work?

If you’re
just using the plugin, Beaver Builder works like all of the other visual
page builders. You’ll build your landing pages by dragging and dropping
different elements around. If you use the Beaver Builder theme as well,
you’ll also be able to make good use of the live WordPress Customizer.

Pricing

Beaver
Builder Pro starts at $99 for an unlimited site license…but that version
doesn’t include the theme. If you want the Beaver Builder theme as
well, you’ll need to go with the $199 version.

3. OptimizePress

Overview

Huge-IT
Photo Gallery is another popular WordPress gallery solution that comes
in both a free and Pro version. One neat thing about this plugin is that
it’s not just for photo galleries – you can also use Huge-IT Photo
Gallery to showcase videos from YouTube or Vimeo. Even in the free
version.

OptimizePress Core Features

Comes with both a theme and plugin. The plugin is what you use to build landing pages.

Drag and drop landing page builder

Sales funnel support

Membership site functionality

Tons of pre-built templates

OptimizePress Pros

More focused on landing pages and sales pages than general purpose page builders.

Can be used to create an entire funnel of connected pages.

A very large template marketplace, though many of the templates cost additional money.

Includes A/B testing on the higher tier plans.

Integrates with many email marketing services and payment gateways.

OptimizePress Cons

A bit bloated if you don’t want the added features like membership sites.

While it does have a ton of templates, the majority of them cost extra money.

OptimizePress’ builder isn’t visual. It is drag and drop – but not true WYSIWYG.

How Does It Work?

Most of
OptimizePress’ functionality comes in the plugin version, so you
shouldn’t feel like you need to use the OptimizePress theme to get value
from it. You can build your landing pages using a simple drag and drop
interface – though it’s important to note that the interface is not a
visual builder like Elementor Pro or Beaver Builder Pro.

Pricing

OptimizePress’
cheapest plan starts at $97 for use on up to three websites. But if you
want extra features like A/B testing, you’ll need to go with at least
the $197 plan.

4. Leadpages

Overview

Leadpages
is the most expensive tool on this list by far because it’s a monthly
SaaS fee. But if you’re willing to pay the price, it’s also the most
user friendly tool on this list. Though it is a standalone SaaS, it
includes a WordPress plugin that makes integration with WordPress
simple.

Leadpages Core Features

Drag and drop landing page builder.

Easy lead capture forms.

Manage landing pages for multiple sites in one location.

Includes exit intent popups.

Leadpages Pros

Leadpages can handle hosting your assets.

Can create landing pages incredibly quickly.

Built-in A/B testing on higher plans.

Integrates with tons of email marketing services, CRMs, and more.

Hundreds of pre-built landing page templates.

Leadpages Cons

Not only is it expensive, it’s also a recurring fee.

Many landing page templates cost additional money.

You need to use a separate interface to build your landing pages.

How Does It Work?

Unlike the
other plugins, with Leadpages you build your landing pages at
Leadpages’ website, not inside your WordPress dashboard. Once you build a
landing page using Leadpages’ drag and drop builder, you can easily
bring it into WordPress using Leadpages’ plugin.

Pricing

Leadpages
cheapest plan starts at $37 per month when billed monthly. But to get
A/B testing, you’ll need at least the $79 per month plan. With all
plans, you get a 38% discount if you pay annually instead of monthly.

5. Thrive Landing Pages

Overview

Thrive
Landing Pages is a combination of Thrive Themes’ popular Thrive Content
Builder page builder with a number of different landing page templates
and a blank page canvas. Like Elementor Pro, Thrive Landing Pages works
completely independent of your theme.

Thrive Landing Pages Core Features

Visual drag and drop page builder.

Blank canvas for true landing pages.

Theme templates for complete funnels.

162 different templates.

Plenty of helpful page builder elements.

Thrive Landing Pages Pros

You can use a blank canvas to create a truly custom landing page no matter what theme you’re using.

The 162+ templates are themed together to make it easy to create sales funnels.

Thrive Content Builder is a really nice page builder.

You can use Thrive Content Builder to style all of the content on your WordPress site.

Integrates with email marketing services.

Thrive Landing Pages Cons

Thrive Themes is not GPL.

Thrive Content Builder has a higher “lock-in” factor than Elementor or Beaver Builder.

There’s no built-in A/B testing.

How Does It Work?

You
build your landing pages using the visual Thrive Content Builder
interface. To import a template, you can click a button to access all of
the Thrive Landing pages templates.

Pricing

Thrive
Landing Pages starts at $67 for a single site license. A five site
license pack costs $97, and a 15 site license costs $147. You can also
get it as part of the Thrive Themes Membership, which costs $19 per
month billed annually.

If you’re
looking for an affordable and versatile WordPress landing page plugin,
my personal go-to is Elementor Pro. The blank canvas lets you create
true landing pages, it includes pre-built templates, and the visual page
builder is easy to use.

But if budget is not a worry, then
Leadpages offers up the absolute best experience, including tons of
templates and built-in A/B testing. Just be prepared to pay for that
ease of use…

And finally, if you want to be able to create multi-step funnels, you should check out Thrive Landing Pages or OptimizePress.

With that being said, you really won’t go wrong with any one of these tools!

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