Metrics of Success

Online Events Calendar

Online Events: What Every Marketer Needs to Know

From the Marketing Maven Blog

You might have very little contact with customers during the early needs analysis/research stages of their buy cycle, yet the early buy cycle is critically important to your marketing and business success. Research has shown that only 41% of technical professionals contact a vendor in the early stage of their buy cycle. The conclusion is […]

You probably have measurable conversion goals for your marketing emails. For example: download a white paper, register for a webinar, watch a video, complete a survey, enter to win a contest, and so on. While email design, graphics, and sending date/time all influence conversion rates, the single most important factor determining success is copy. Your […]

In this digital era, there’s no shortage of online channels and tactics for industrial marketers to connect with their target audience of technical professionals. But one tactic that’s been effectively used almost from the dawn of digital marketing is webinars—and webinars are still going strong. Here are five compelling reasons why webinars should be an […]