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Ogilvy & Mather Appoints Horacio Genolet Latin America CEO

Marcos Golfari to remain as Chairman of the region

NEW YORK, Nov. 22, 2016 /PRNewswire/ -- Ogilvy & Mather announced today the appointment of Horacio A. Genolet as CEO of Ogilvy & Mather Latina, the agency's Latin America network which spans 50 offices in 22 countries with over 1,400 employees and Cannes Lions Regional Network of the Year for the last three years.

Currently CEO of O&M Mexico, Mr. Genolet will officially take over the regional CEO reins from current Latina CEO & Chairman Marcos Golfari on January 1, 2017. Mr. Golfari will retain his role as Chairman.

This marks the first top-level executive appointment made by Worldwide Chairman and CEO John Seifert (who himself stepped into the role earlier this year) since declaring his new vision for the agency, branded "Ogilvy - The Next Chapter" which focuses on integration of offerings to deliver the best solutions for clients most efficiently.

Mr. Genolet joined O&M in 1993 in his native Argentina as an account supervisor. He left after a few years to work at Telecom Group, Argentina's largest cellular telephone company and at media company Carat. He rejoined O&M in 2004 and held various positions including VP of Client Services of O&M Mexico, Managing Director of O&M Miami and CCO of O&M Mexico. He was appointed CEO of O&M Mexico in 2011 and led the agency to five consecutive years of successful growth during his tenure. Under his leadership, O&M Mexico has been named the No. 1 agency in the country for the past three years in a row by the publication Merca2.0.

In 2015, Mr. Genolet was appointed President of the Executive Board of The Mexican Associations of Advertising Agencies, a consortium of the 120 most important communication agencies in Mexico. He has been featured in Líderes Mexicanos (Mexican Leaders) magazine's "The 300 Most Influential Mexican Leaders" list for the last four years.