Taking advantage of the trend, No Shave November, Shea moisture released their #DefineYourbeard Campaign November 1st.

For the past few years now, it’s become part of the millennial culture for men to spend special attention to their facial hair. Much so that there has been a tremendous surge in products and services that cater to the this bearded community.

It only makes sense that Shea Moisture (Predominantly known for hair and skin care products) expanded their product line to cater to men.

Take a look at the new commercial that is quite frankly, a “thirst trap” for all females who appreciate a man with a beard:

Shea Moisture expanded their product line to cater to the needs of men about a year ago but the beard line is fairly new to the market.

There are 4 products men can use to keep their beards immaculately masculine: