dewinter creates campaign for local Young Chamber

Chester PR agency dewinter has been appointed to drive awareness of the unique Young Chamber programme that was launched last year by West Cheshire and North Wales Chamber of Commerce (WCNW).

The relatively new initiative is the only Young Chamber in the country to offer free membership to schools and is one of the fastest growing Young Chambers in the UK. Its sole purpose is to help bridge the gap between businesses and the education sector and is already providing business insight to over 900 students in the area.

dewinter will be working closely with the Chamber to deliver regional communication campaigns that will support the growth of the programme throughout Cheshire and North Wales, specifically targeting the business community to ensure local stakeholders support the Chamber in helping local students succeed in the world of work.

As well as the obvious range of opportunities for schools and colleges to tap into, such as knowledge, skills and experience, the Young Chamber understands the need to do things differently, to stand out and resonate with the young talent in the region. Local students created the logo for the new Young Chamber and recent activity includes specific enterprise projects with students attending Liverpool FC, empowering women workshops, mock interview sessions and mentor-matching programmes for students requesting specific insight.

dewinter is also joining the Young Chamber sponsors panel, with clients throughout Cheshire, North Wales and North West operating across a range of sectors including Health, Retail, Leisure, Commercial and Manufacturing. The agency specialises in editorial and storytelling, sharing news across print and online media; clients include Community Foundation Merseyside, Llangollen International Musical Eisteddfod, Nuffield Health and CF Fertilisers.

Kate Cox, MD and owner of dewinter, said : “It is a real privilege to be working with the Chamber, to facilitate in the delivery of this vital resource and to help open up the world of work to the future business leaders of tomorrow.

“We are passionate about supporting and nurturing local talent and already work closely with regional schools, colleges and universities to recruit, train and mentor students. Supporting the Young Chamber is a wonderful opportunity for us to extend our influence and knowledge further.”

Debbie Bryce, Deputy CEO of the WCNW Chamber, said: ‘It’s great that Kate and the dewinter team are joining forces with the Chamber to help us offer schools extensive support and knowledge for students to explore across West Cheshire and North Wales.

“The agency will work closely with us to proactively share the great work we’re doing and extend the reach of our services even further.”