Supporting customers in their saddle needs in the evolving e-bike sector, comfort brand Plush focuses on the landmarks of comfortable saddle support. With the newly adapted slogan: “Comfort you can dream on”, the manufacturer identifies specific needs as, “comfort isn’t just cushioning”.

Ergonomically speaking, a saddle needs to address both the specific riding situation and the constitution of the rider. When integral support is poor, extensive cushioning only worsens posture and skeletal problems, increasing back pain and hastening fatigue.

A novel feature on both the new Plush e-bike models is the unique handle grip integrated into the rear: the e-bike ‘tamer’. The well-proportioned, ergonomic grip enables e-bike cyclists to maneuver their heavy vehicles. The new Plush e-bike models 6220 and 6221 are available at participating Velo dealers coming this spring.