What is the primary goal of a local retailer? That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are a traditional retailer, you still want that web traffic – but your end game is using it to get face to face with prospects and customers in your store. Getting people into the store.

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Pinterest is the stronger vehicle for brand association. The ROI of Social Media for Retail Websites.

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Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. and an unfathomable Facebook fan count of 7.5 million – and counting. Larry Danna). Einstein Bros.

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MINDJUMPERS

AUGUST 1, 2012

[Brands, Retail] Report: How Social Marketing Works for Retail Brands [Report]

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for RetailBrands”. The study presented in the report analyses the social marketing efforts of retail fashion brands across the three largest advertising markets in Europe (UK: ASOS and Topshop. Focus of recent study.

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FRESHNETWORKS

MAY 9, 2012

[Brands, Retail] WalmartLabs – taking Big Data into retail

Walmart, the world’s largest retailer, acquired social media firm Kosmix just over a year ago, creating @WalmartLabs , with the intention to use this specialist R&D unit to define the future of commerce by merging social, mobile and retail. Jon Stokes Social commerce Social media tools and technology Big Data BigData recommendations retail 2.0 Tweet. Tweet This!

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TWIST IMAGE

JUNE 4, 2012

[Brands, Retail] The New Retail Experience

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). This part is true: never before in the history of business have consumers been this much further ahead of the brands in terms of communications, marketing and connectivity. retail. retailer.

[Brands, Retail] How can retailers use online content for in-store engagement?

Retailers are increasingly using digital signage to engage their customers in-store. Clearly retailers are trying to influence consumer purchasing through digital channels in both the on and offline arena. Perhaps retailers would be better placed to further integrate the online and offline world by making the content “social or, at the very least, user-generated? Brands or retailers with an online community or Facebook page dedicated to their products or services would be particularly successful at exploring this option. Image courtesy of FINA.
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We are all busy and retailers have noticed. Retailers can sell directly on Facebook by adding a “Shop tab to a Facebook fan page. Not only can consumers visit their favorite brands on their favorite social media site they can now easily purchase without ever leaving. Why should retailers follow suit… 1. Loyalty spurs customer evanglists which spurs brand awareness then growth… you get the point. Retailers understand the value of keeping things easy, simple and quick. People will spend more money on your brand if its easy to get/use.
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'New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retailbrands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with. Engagement with retailers via mobile is split: some consumers tend to use the mobile app for a given retailbrand, while others visit the brand’s mobile site.
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I’m beginning to notice one industry changing faster than the rest… retail. The global retailbrand’s consumer has/is evolving with the advent of new technology and channels. Multi-channel, omni-channel, cross-channel is a must for retailers. . The Future of Global Retail Marketing from ExactTarget. Industry Marketing Retail 'We know that things are changing. And with new channels… comes the need to change strategy and tactics. Mobility is growing, rapidly. Big data will get even bigger. .
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The willingness of people to interact with brands on their mobile phones (and their growing reliance on mobile devices for shopping advice and assistance on the move) has jumpstarted a new phase in mobile marketing growth driven by retailbrands and advertisers. From department stores to computers & electronics retailers to luxury fashion brands, marketers are investing in mobile advertising to reach and influence people throughout the purchase funnel (awareness, engagement, consideration, conversion and loyalty). Mobile retail users.
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