Toyota Venza Campaign Targets Specific Audience Via Social Network

It's not like life is over after you send the kids off to college. It is when life begins anew. That is the message of Saatchi & Saatchi LA's new campaign, supported online by Yahoo!, for the Toyota Venza, the automaker’s first crossover sedan."Boomers have this unique situation," notes Margaret Keene, executive creative director at […]

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It's not like life is over after you send the kids off to college. It is when life begins anew. That is the message of Saatchi & Saatchi LA's new campaign, supported online by Yahoo!, for the Toyota Venza, the automaker’s first crossover sedan.

"Boomers have this unique situation," notes Margaret Keene, executive creative director at Saatchi LA, who helmed Toyota's Venza campaign with Chris Adams, co-executive creative director. "They have money to spend and time to go online and do research. You are over 40 and have this amazing history -- yet your life has just begun."

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.