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My aunt used to brush her teeth with only baking soda and her teeth were the whitest I've ever seen. So, I started using it when I was in Junior High but because it kind of tastes like an extreme amount of salt I would brush with it after brushing with regular tooth paste so I wouldn't taste it as much. It worked really well and pretty fast. But now I just buy Arm & Hammer baking soda tooth paste and it works really well too. And it's better for you than any of those whitening systems which can cause sensitivity.