Decision Making

Decision Making

Making no decision is often the biggest failure.

Ian Livingston (Chief Executive of BT)

Do we make logical decisions? The answer is usually no! Our decisions are often flavoured by our emotions,
intuition, past experience and political agendas. Often, fear of making a poor decision prevents us from
making any decision at all. Equally, too much information may prevent us from being able to work out the
best option.

The techniques described here will help you resolve such issues.

Becoming familiar with these techniques and practising them on a regular basis will dramatically improve your
logical decision-making ability.