Batteries, Bolly and balls!

With the final working week of 2016 in sight, it's a time to reflect on one of our most action-packed, fright-filled, Bolly-fuelled years yet.

From launching the world’s first Reality SVOD service and reigniting the nation’s love for outrageous 90’s icons to powering festive feelings with Duracell’s “It’s What Inside That Counts” video, 2016 has seen our team drive some truly amazing marketing and publicity campaigns.

We even saved lives…but more on that later.

We’re proud of the work produced here at Feref, and this autumn saw a number of our campaigns and colleagues rack up the nominations and wins at some rather prestigious industry awards events.

For the second year running, we’ve been the UK creative lead for global cultural event and new movie Star Wars; and this December we delivered a fully integrated advertising campaign for Rogue One: A Star Wars Story that is truly out of this world. The force is strong.

Strategy

Advertising

Digital

PR

Social Media

Content

Audio Visual

Design

Events

Partnerships

Rogue One: A Star Wars Story - the most anticipated release of the year

We joined forces with Disney, Lucasfilm and GREAT once again on the UK Government’s GREAT Britain campaign, which celebrates the British expertise, creativity and innovation involved in the Star Wars saga – this time with local Director Gareth Edwards and star Felicity Jones

In a European first, we collaborated with Disney to launch a six-week-long experiential activation to bring the experience of Rogue One: A Star Wars Story to Gatwick and World Duty Free customers.

It’s What’s Inside That Counts this Christmas with Duracell

We were delighted to introduce our first campaign for Duracell: online film “It’s What Inside That Counts” launched globally to target parents during key gift giving periods

A busy awards season

This year we received 10 industry award nominations, securing three wins and one commendation at The Screen Awards and The Drum Creative Out of Home Awards

Winner

Online Campaign Of The Year

Suffragette

(Pathe UK, Feref and Influence Digital)

Winner

Theatrical Campaign Of The Year

Star Wars: The Force Awakens

(Disney)

Winner

Integrated Campaign

Deadpool

(Twentieth Century Fox)

Best Viral Campaign

#TouchYourselfTonight

(Twentieth Century Fox)

Mark Hanson Award

Laura Crossman

(Social Media Account Director, Feref)

Best Use Of Video

#TouchYourselfTonight

(Twentieth Century Fox and Feref)

Spectacular Experiential/ Ambient

#GhostbustersWaterloo

(Sony, JCDecaux and Feref)

Major Social Media Campaign

Absolutely Fabulous: The Movie

(Fox Searchlight Pictures and Feref)

We ain’t afraid of no ghosts - #GhostbustersWaterloo

Pushed the boundaries of creativity with Sony Pictures and JC Decaux on this award-winning marketing campaign, which culminated in London Waterloo’s largest media takeover, delivering over 450 million ad impacts

Powering play for Disney Franchises

Marvel Hero Up 2.0 leapt into action while we dared Disney Princesses to Dream Big in our EMEA TV, digital and social campaigns

Upgrade Your Reality – we launched reality SVOD service hayu

Utilised influencer audiences for a Kardashians inspired sleepover that engaged over 1 million fans

The most outrageous PR and Social Media campaign sweeties - Absolutely Fabulous: The Movie

Reached audiences through fabulous talent and influencer activations, promotions and asset launches that broke the news agenda and trended across social

Our scariest summer yet…

Our PR team worked with some of the most talked about influencers for Blair Witch, Lights Out and Ouija: Origin of Evil