Cars and TAG Heuer is a match made not just in heaven but also in heritage, no doubt something that the marketing departments of other watch brands envy deeply. If you’re in any doubt, have a look at this history of timekeeping in F1. But, back to the matter at hand — the TAG Heuer Carrera Heuer 01 Aston Martin special edition.

This watch was created (in part) to celebrate the partnership between the prestigious car marque and the Swiss house. And I’ve got to say, it’s a pretty attractive proposition. The honeycomb dial (inspired by the DBS Superleggera, natch) is attractive, as is the extra detail on the case middle and lugs. Of course it’s a watch made with car guys in mind, but it’s got enough oomph to stand on its own quite comfortably.

About Felix Scholz

Felix brings to his role as Editor of Time+Tide many years experience writing about watches, and a passion for all things horological. While Felix appreciates the technical side of watches, it’s really the watch in the context of style and culture that he finds fascinating.

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