McKinsey & Co. teamed up with researchers at MIT to learn how to improve the new product process. Here are three key findings about essential ingredients for success and how our Q3 Market Assessment helps turn them into integral parts of your innovation process for new consumer products.

Last June David J. Bland posted on Medium a really good piece: "7 things I've Learned About Lean Startup" here: https://medium.com/@davidjbland/7-things-i-ve-learned-about-lean-startup-c6323d9ef19c#.qwkt8s6fq. I liked it and here's how I responded and commented on it.

We constantly hear about those soft but inspiring attributes that motivational speakers would have us believe they all held in common. Do we really think these individual personalities are all that similar on such complex characteristics?

"So" appears to have found a new home well away and far from it's first home inside our spoken sentence structure. It’s jumped right to the front of the line. Perhaps it snuck up there one day when no one was looking and now it thinks it has found a more prestigious and prominent home (from which I'll wager it'll be hard to dislodge).

With all those new and complicated moving parts, didn't it occur to you that, sooner or later, something was bound to go wrong? And didn't it, usually? This is the principle behind the "Moving Parts Theory of Customer Satisfaction."

One Quality Assurance group became so enamored with the concept of obtaining customer feedback re: its service delivery, that it laid down a template imposing a regimen so rigorous, uniform and mindless in its application, that this ridiculous question was the proud result: "How satisfied are you with the way we 'dunned' you?"

Data interpretation is tough enough without adding to the ambiguity with unknowns and “unknown unknowns”. When I see some customer satisfaction surveys, I hear that Rolling Stones refrain: “I can’t get no satisfaction.”