Diligently watering the greener grass fantasies of married couples across the nation, this latest pseudoresearch comes not from a relationship think-tank or university psychology department, but from a soft furnishing company:

Emma Heald of the Fine Bedding Company said: ‘The overwhelming majority of Brits believe that The One is out there somewhere and it is just a matter of finding them.

‘Many admit that, though they are married, they have still not have found their perfect love.