Vodafone Branded Devices - Making smart into art

Vodafone needed to inspire and educate their 4,000 Dusseldorf employees about Vodafone's own brand of mobile devices.

Our idea was to get everyone involved with an exciting and innovative experiential event that delivered the key brand message, "More Than You Expect".

We commissioned a bespoke piece of art, the outline of which was printed onto canvases and displayed in the main campus. Over the course of two days hundreds of passers-by were invited to pick up brush, put on a white coat and help paint the murals.

The message was then further enhanced when digital versions of the mural were shared with Vodafone employees globally.