FICT chooses Sopexa as its influencer marketing agency in Canada

06 June 2018 •
Sopexa News

Following a selection process, the French Federation of Deli Meat Producers, Caterers and Meat Processors (FICT) has chosen Sopexa to design and run a three-year influencer marketing campaign in Canada (2019-2021).

Coming on the heels of the CETA[1] accord between Canada and Europe, which is expected to boost Canadian imports of EU products, this campaign has a twofold aim: to build awareness of French and European deli meats and to broaden the range of products currently stocked at stores throughout Canada.

A brand platform will be developed, highlighting the products’ quality and premium positioning. Made using world-renowned traditional know-how and compliant with strict European regulations, French deli meats indeed have everything it takes to stand out as an upmarket delicacy in Canadian stores.

Actions to drive awareness – including events, PR, influencer marketing and partnerships – will be geared towards food industry professionals. Finally, digital and advertising campaigns, bolstered by in-store promotional programmes, will help broaden the target to include foodies.

We believe our fondest memories are those connected to food; that those first experiences are universal.

We believe in deliciously crafted stories and in quenching your thirst for growth. We believe food enriches the soul. We believe that the proof is in the pudding. And the return on your investment. We think you will too.

We bring then finest food & wine experiences from the world to the world. And we are always hungry for more.

Ranking

Sopexa comes in at 88st in The Holmes Report’s annual Top 250 ranking of PR Agencies.

Sopexa ranked 30th Best Agency in the ranking of the 300 agencies & medias of Stratégies in 2018.