Wednesday, 26 June 2019

SENIORITY EXPANDS RETAIL FOOTPRINT WITH ITS FIRST EXPERIENCE STORE IN CHENNAI

Launches
new store inChennai in association with CareFinder

Seniority,
India’s largest
shopping destination for senior citizens, announced the launch of its first retail outlet in
Chennai in association with CareFinder,
a provider of elderly care, assisted living arrangements and senior care
services. With this expansion, Seniority will cater to the thriving senior
citizen community by providing quality products with robust customer service
initiatives.

Further to the
successful store launches in Pune,Coimbatore and Bhiwadi,Seniority’s fourth
store in Chennai will offer a seamless in-store experiencewith an innovative
range of products for all seniors and their caregivers. According to the India
Ageing Report 2017 published by the United Nations Population Fund (UNFPA),
more than 11% of the 60+ age group is based in Tamil Nadu, making it the second
highest senior citizen populated state in the country.

Ayush
Agrawal and Tapan Mishra, Co-founders, Seniority said, “Senior citizens and their caregivers have
distinct needs and our thoughtfully curated product portfolio reflects just
that. Chennai has a large population of elderly people and we want to be their
first port of call for all medical and lifestyle needs. This is our fourth
store in the country, and we are confident that our association with CareFinder
will help us reach the growing number of senior citizens in Tamil Nadu. We
welcome our customers to visit us and experience the vision of ‘Live Evergreen’,while
also actively engaging with usthroughour community initiatives.”

On the occasion of
the store launch, P.S. Srikumar,
CEO, CareFinder, said, “Tamil Nadu ranks second in India in terms of the total percentage
of elder population. For CareFinder, which completed 4 years in June 2019, associating
with Seniority was the next logical step in serving the elders and their
caregivers.The wide variety of quality products, competitive prices and
excellent customer experience make Seniority a preferred shopping destination
for senior citizens. The partnership will be a win-win for both CareFinder and
Seniority in addressing a growing need in this segment.Exciting times ahead.”

Recent studies
suggest that the 60+ age group is the fastest growing population in the
country, growing at 4% year-on-year as compared to the national population
growth of 2% year-on-year. There are about 120 million senior citizens in
India, each of them with discerning needs that require special attention.
Seniority aims to become the first port-of-call for all medical, wellness and
lifestyle needs of senior citizens and is now strengthening its offline
presence by foraying into the different regions of the country.