The initial playhouse brainstorming session yielded its underlying theme: that the best play experiences are those that tap a child’s imagination. It’s common, in fact, to observe children tiring of a specific toy and end up playing with the box it came in. The team embraced the idea of “the box” — a limitless space that provides children with the freedom to dream up their own world. Instead of prescribing an experience, the project playhouse would allow all who entered to make it their own. Not a box. An un-box.

Our logo design played off this idea, and was further inspired by the bold, bright colors Ana and the team used in the design of the box itself, making it human, fun and most important, playful.

The website tells the (f)un•boxX story, as well as providing visitors with all the fund raiser details.