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Much to the chagrin of CEO Jeff Bezos, it didn't take long for consumers to voice harsh criticisms on Amazon's first smartphone, unveiled this Wednesday.

From "being 7-years late" - it's rumored to have been in development for 5-years! - to "I can already access all the Amazon services from my smartphone," or "how is it really different," the Amazon Fire Phone is definitely lacking a "wow factor," failing to capture the imagination of the general public.

So why so much skepticism?

Well, here are 4 main reasons for that:

High price. At $650 without contract, the Amazon Fire Phone costs 63% more than the similarly equipped Nexus 5 ($399) and almost as much as the Samsung Galaxy S5 ($700) or the iPhone 5S ($750). A dramatic departure from the Amazon fundamental strategy on discounting the hardware. And even sold at cost - according to Amazon - the Kindle Fire tablet couldn't set the market on fire, representing less than 2% of the overall tablet market, according to IDC.

Bulky and heavy. The Amazon Phone is the heaviest and thickest of all the smartphones in its price range.

Lack of differentiation. The phone's 2 key features are the 3D-like dynamic perspective, which ends up being a nice power-hungry gimmick, and Firefly, an app - that could end up in other smartphones - which lets users recognize physical products by sight or sound and let them purchase it on Amazon. “I am going to buy a whole lot more things with this technology than I ever have before,” voiced happily Ralph de la Vega, the CEO of Mobility and Amazon’s exclusive carrier partner.

Fewer applications. Amazon's proprietary App Store has some 240,000 apps, mostly poorly-rated and usually not the latest ones - compared to more than 1.2 million apps in Google Play or App Store.

"At some point I thought they were going to find a way to leverage the current "prime" users, but instead they just launched a product isolated from their current customers, and they added a barrier with an exclusive deal with AT&T," commented Alfredo Guilbert, the COO of Digital Film Cloud Network.

Jeff Bezos' biggest mistake

"This product is, in the purest sense, an extension of their website and store. It is far more a mechanism to remove any friction from buying at AMZN than it is a revolutionary (or even evolutionary) device. Modest success but zero threat against iPhones or Samsung Android devices," added TextPower CEO Scott Goldman.

Besides, the exclusive deal with AT&T is hardly a guarantee of success.

Bezos should indeed give Facebook CEO Mark Zuckerberg a quick call to understand why he ended his foray into the smartphone business, just one month after the initial entry, and selling a few thousands of the HTC First which integrated the social network proprietary Home software.

“Let’s hope Amazon doesn’t fall victim to the AT&T curse that is the Facebook phone,” tweeted T-Mobile’s colorful CEO John Legere. Adding, "remember when the Facebook phone was discounted to 99 cents? So like, the whole time it was available on AT&T."

Jokes aside, the Fire Phone could go down in history as Bezos' biggest mistake as he faces an uphill climb to convince current Amazon customers - let alone everyone else - to give the Fire Phone a try, and avoid the same outcome as the Facebook Phone, the Microsoft Kin, or the ESPN MVP Cell Phone.