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Tuesday, October 20, 2015

Lynn Franz has joined Weber Shandwick as senior vice president and
head of strategy. Franz comes to Weber Shandwick after 13 years at
Mithun as senior vice president of strategic planning. Prior to that,
she spent time in similar roles for Warner Music Group, Polygram and
MartinWilliams.

As the lead of strategy for the Minneapolis office, Franz ensures
that cultural, audience and brand insights are at the forefront of our
ideas. Analyzing and interpreting data to isolate powerful
strategies drives Franz each day; from that point onward, she works
closely with our creative team and client leads to ensure brand ideas,
experiences or content express the strategy.