About this talk: Skipping the boardroom pitch about blogs changing business, Six Apart president Mena Trott talks mostly about herself. She demonstrates how important the intimate, the mundane and the everyday are to millions of bloggers worldwide.
Time 16:58 minutes; Filmed February 2006; Posted on TED: August 2006

About Mena Trott: Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution.
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