As entrepreneurs, every day we are faced with uncertainty and risk, and when things are unknown, it’s natural to feel anxious, stressed, and overwhelmed.

But entrepreneurs are also psychologically unique. In a world where up to 90% of startups fail, the most enduring visionaries will push through, energized by the idea of experiencing freedom and success alongside the 10% who beat the odds. They’re resilient. They’re adaptable. They’re extreme risk-takers. The most successful entrepreneurs tend to run toward uncertainty and threat instead of running away.

Why? The reason, at least according to psychologists, is that successful entrepreneurs tend to have one mindset about fear that the rest of us simply don’t share, at least not to the same extent: If harnessed in the right ways, understanding our fears and anxieties can lead us to breakthrough self-discoveries, innovation, and creativity. For exceptional entrepreneurs, noticing fear is a competitive advantage; it’s an emotion that we dive into with curiosity, passion, and a hunger for exponential growth.

Let’s get real and start diving into the psychological price of entrepreneurship, so that we can move forward together and grow from all of the potential obstacles.

In the most-read article in Inc. history, Jessica Bruder perfectly captures the Psychological Price of Entrepreneurship. The journey begins with self-awareness.