Liqui Moly updates online oil guide

ULM, Germany (Sept. 24, 2014) — Liqui Moly G.m.b.H. has added a number of features to its online oil guide website designed to help users determine which lubricants and fluids are best for their vehicle.

The online oil guide is the most popular feature on Liqui Moly's website, the company said. Every day nearly 30,000 car drivers and mechanics use it to see which motor oil, transmission oil, power steering oil and brake fluid are best for the car in question.

“Our oil guide helps car drivers find their way in the jungle of manufacturers' approvals and industrial standards,” said Peter Baumann, marketing manager for Liqui Moly.

The website guide allows visitors to enter the make, model and engine version of a vehicle and the results can be optimized to include the model year, mileage and desired oil quality.

“This gives users more precise results,” Mr. Baumann said.

With the wide variety of various motor oils, it is possible for a search result to have a long list of motor oils suitable for a certain model, the company said. With the new filter function, the list can be shortened to just a few products, which are optimally suited for the specific condition of the vehicle. On older cars with high mileage, some oils provide better results than on new vehicles, the company said. Users also can indicate whether they prefer a synthetic or mineral oil.

The selection of car makes has increased to more than 70 entries and is now arranged alphabetically. The existing vehicle categories of cars, vans, trucks/buses, motorcycles, agricultural vehicles and vintage cars have been extended to include construction machines and boats, the company said.

The website also features a country-based adaptation of the results. In countries with extremely hot climates, motor oils with a viscosity of 0W are not indicated, when other viscosities are approved, because higher viscosity oils are better in such cases, according to Liqui Moly.

In countries with high sulfur content in the fuel, no recommendations are made regarding the intervals for changing oil. High quantities of sulfur lead to increased amounts of acid in the motor oil. At some point the motor oil can no longer neutralize this acid, making it necessary to change the oil before reaching the regular oil change interval.

“All these improvements increase the benefit of our oil guide,” Mr. Baumann said. “Because we not only want as many car owners as possible to use our motor oil—we also want them to use it correctly.”

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