Boost-Red
by Mercedes-Benz

Boost-Red represents a secondary, more premium youth transportation service within the Mercedes-Benz Boost offering. A Boost-Red passenger is driven exclusively, directly to their destination, whereas the primary Boost offering is a group ride – in which convenience is impacted by the stops of each rider in the shuttle. The expediency and dependability of Boost-Red further decreases stress for the entire family and offers even more opportunity for the passengers.

The engagement included strategic consultation in regards to the extension of the Boost brand as a whole, the output of which is an extensible platform that the Boost team can build upon as their service offering grows and evolves.

The project marks our second collaboration with the Mercedes-Benz Research & Development Business Innovation team.