MozCon is an annual marketing and SEO conference hosted by Moz, a Seattle-based company. The conference invites marketers, designers and SEO specialists to the city every year to learn, network and explore both our industry and the city of Seattle.
This year, the booj Digital team (with Managing Partner Ido Zucker in tow) and a handful of network members traveled to Seattle to learn about the latest trends in the industry, meet with other marketers and bring back expert tips for The Enterprise Network. We talked to Content + Social Media Specialists Sabrina Hayes and Sarah Strohl to get an ... MORE

Staying in touch with your customers after a sale is important to maintaining lasting relationships and repeat business. Today we're talking about email campaigns that can keep customers engaged no matter where they're at in the buying cycle.
Video Transcript:
Hi everyone, welcome back to the pulp, my name is Katelyn! Today I wanted to talk about how you’re keeping in touch with your customers and hopefully, inspire you to think outside the box with your marketing strategies.
Now, you’re probably already sending email campaigns of some kind. Your cust... MORE

“Photos can’t capture the emotion and the feeling that movies can. A good photo can show you what the house looks like; a good movie can show what it feels like to live there.”
- Curt Hahn, Founder, Film House
Curt Hahn is a storyteller, and his business, Film House, is a film production company that specializes in high-end mini-movies for real estate that help tell the stories of homes currently on the market. Film House is not your average real estate video provider. They’re paving a new path for marketing luxury homes by using mini-movies – complete wit... MORE

Want to develop better marketing strategies? Put your ideas through the "N.U.F." test to ensure that your asking yourself the right questions and getting the most out of your marketing efforts.
Video Transcript
Hi everyone, welcome back to The Pulp. My name is Amanda. Today, I wanted to share a simple exercise to use when brainstorming or developing ideas for blog content, a marketing campaign or newsletter, and so on.
It’s called N.U.F. testing, and involves scoring your idea on a three-part scale on the following criteria:
First of all, is it new? What’s... MORE

Looking for inspiration for what to share on Instagram? Katelyn shares ideas in today's Pulpisode!
Video Transcript
Hi everyone, welcome back to the pulp! Today I wanted to share a few tips on how you can be using Instagram for your business! Instagram is quickly becoming one of the most active social networks out there and it’s definitely worth exploring if you’re not on it already.
As a real estate agent there are a few things you can share to begin building a following on Instagram. As with any social network, that should be your goal - to build relationships wi... MORE

Allow rich content to appear with every Tweet! This week's video discusses how Twitter Cards allow your Tweets to have a title, preview and even an image or video appear in your followers feed.
Video Transcript:
Hi everyone, welcome back to the pulp, my name is Katelyn. Today I wanted to talk about this really simple, free feature that will spice up your content on Twitter, whether you’re Tweeting your content or other people are Tweeting content from your site.
They’re called Twitter cards and they ensure that your tweet expands to a preview of rich content with a... MORE

Google can be an excellent tool to gain insight into what people are searching for and what questions they have. Today's Pulpisode is discussing how to use Google to generate content ideas that are HELPFUL for your audience!
Building content based on what people are searching for and the questions that people have in your industry can really help you build an audience. You may remember me mentioning this tool before when I talked about using Google’s auto complete to find community topics to write about in your city. Today, taking a slightly different spin, I wanted to sha... MORE

When it comes to finding local, relevant users on Twitter to follow and engage with, using Twitter's geo-location advanced search feature can be a lifesaver!
Video Transcript:
This week I wanted to talk about using Twitter’s geo-location to filter your searches to find local users talking about your topic. As a local business, finding local people that are either influencers in your space or just potential customers can be really beneficial.
Ideally, you want to find those people that are interested in investing in real estate or looking for a new home, or just have ... MORE

It can sometimes feel like everyone is doing the same thing in the real estate industry, or at least like it’s impossible to stand out. Everyone sends newsletters. Agent websites or blogs often have the same look and feel, with similar content: Mortgage rates, market trends, featured listings, etc.
From “Now is the Time to Buy” to “Price Just Reduced!”, the same messages get pushed out into the internet space from agents across the country. So how do you, as real estate agents, get local or even national attention?
In today’s online world, we have to e... MORE

We're excited to launch a brand new video series that coveres quick tips or tricks related to online marketing, social media, SEO, blogging and anything else we come across! It's entitled The Pulp, and will be released each Wednesday morning on the SEO Juice Facebook page, as well as The Enterprise Network Google+ page.
The series is a branch of SEO Juice, which is an exclusive, more in-depth, training series for the members of The Enterprise Network. The purpose of The Pulp is to provide quick videos with one or two points - something real estate agents can digest easily and c... MORE

We'd love to hear from you!

If you're an independent real estate company, we'd love the opportunity to talk to you. The individual struggles and victories that make you unique are the true power behind The Enterprise Network and we're always looking for new companies to share their perspective.