What do our clients think?

“One of the biggest advantages of the APT software is its intuitive nature and flexibility. With the successes that we’ve had using the software, we now get a number of requests from throughout the company to run new tests.”— Big Lots

“APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers.”— McDonald's

“Implementing APT allows us to measure the incremental value of any new program before committing to a network-wide rollout. This enables us to focus our resources on the highest value opportunities going forward.”— RBC