About Joan Stewart

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity to promote their expertise. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

What about promoting your course among university PR students and/or their professors? There are hundreds of PR/journalism programs across the country. Your course might be a great supplement to their classes. There’s also PRSSA.

I’m probably stating the obvious but what about PRSA? With chapters in nearly every state, these are the folks that make fine art out of networking. It may also be a great venue to get your speaking engagements publicized as well. Good luck!

I promote your “89 Ways to Write Powerful Press Releases” at business networking presentations. Many of the members are too small to afford a PR agency and small business owners are very hands-on in their marketing efforts. There’s some national networking groups that may be interested in offering the course through their enewsletters (e.g. eWomenNetwork.com). Chambers of Commerce around the country might also love to alert their membership.

Dear Joan: We only send out notices every month-and-a-half or so, but I would be glad to post your information when I send out my next announcement to our Professionals in Media list (PIM!). We are a regional NJ association of media professionals based in South Orange dedicated to creating connections and relationships across professional lines. Just send it to me atjacqueline@jacquelineherships.com

I’d be happy to promote your course on my blog, and also put a blurb in my next newsletter which goes out the first Wed in Jan. If you can send me an idea of what you’d like me to say, it would be helpful.

Posting article on sites like CEO Refresher, About.com, AllAboutPublicRelations.com and many other credible, highly trafficked sites and ezines along with the submitting to article directories is an excellent idea to promote your press release writing course.

You’ve had a sneak peek of my directory of article sites, and the first word out of your mouth was “wow!” Well, I have even more sites that fits your audience that would love to post your article.

Hello — I would be glad to post/publicize your course on my blog. I cannot guarantee any results, but your info has always be helpful to me so I would be grateful to be able to return the favor somehow.

Hello again — maybe you could post info on your course at places such as Craigslist.com and local places such as Kaboo.com (for individual cities) and places such as YourHUB.com (for individual cities)

Ms. Stewart-If you’d be interested in submitting an article for our Winter InnTouch trade publication, we’d love to share this info with our members! I’ve subscribed to it and believe our lodging property members would find it very beneficial as well.
Please let me know if this is something you’d be interested in-
thanks so much!
denise

Hi, I have a new book coming out next May, “Your Writing Coach” (Nicholas Brealey, UK & US) and would be happy to include information re your “89 Ways” in the Resources section and also on the associated website (under construction at the moment, but it will go live before the book comes out). I can also add it to the resources section of my current writers’ website, http://www.timetowrite.com.

* Dave Dee and Bill Glazer who are affiliated with Dan Kennedy?
* Joel Christopher – http://www.masterlistbuilder.com
* Derek Gehl with Internet Market Center (IMC)
* National Speakers Association (NSA)
* Big name speakers and authors in any field who use in-house or outside agencies for their publicity
* Allan Gardyne’s site for Affiliate Program research

They all have large lists and those subscribers are seeking ways to make more money and could use your great tips (I think I printed out all of them!)

* set-up an eBay or other auction site and sell a report for 99 cents which gets folks to your site to sign up for the 89 Ways freebie (use the About Me page too)

* there are bound to be several joint venture partners who would be delighted to give something away free in return for knowing about your tips which will add value to their bottom line and provide a nice service to their readers or clients.

I plan on contacting these resources when I release my info-products (as soon as I get the website on-line).

In addition to that paid advertising opportunity for VAs, I’ve discovered some new, aspiring and even established virtual assistants would like more marketing avenues and ideas to reach potential clients. So I also recently began a free ezine called VA Marketing Tips Toolkit Series for that audience.

Writing press releases could certainly benefit these VAs. If you have a certain blurb you want to write about your course that’s targeted specifically to this group, send it to me. Otherwise, I’ll just send my ezine readers the link to the course.