Posts Tagged ‘video’

Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. If that’s your strategy, then boy are you missing out! Content marketing is so much more than that. So how do you effectively content market when you’re a blogger? That’s… read more →

When it comes to using social media for your brand or to promote your work, there are multiple options out there. According to Pew Research, more than half of all online adults use at least two social media platforms. If you’re not sure where to start, it’s important to learn how each social media platform is used and the type… read more →

Back in the 20th century, companies with marketing issues had a single solution – the TV advertisement that only lasted 30 seconds. If you had something to sell and you wanted to grab the attention of an audience, all you had to do was come up with an incredibly powerful, well-polished message in a very short timeframe. Marketing campaigns are… read more →

Fa la la la, la la, la la. Whether you celebrate Krampus or Kringle, Festivus or Feliz Navidad, Kwanzaa, Hanukkah, Solstice or Star Wars, we’re in the thick of the hap-hap-happiest time of year, you guys. Soon enough, we’ll see the fireworks sparking off in Sydney and not long after, that great big ball will drop in NYC, and we’ll… read more →

Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is a great spot for southies… read more →

It’s that time of year again, kids. Has been since before Back to School, if you go by what’s on the grocery store shelves, which is Halloween candy, of course. And pumpkin spice everything. Everywhere. Conspicuously, self-consciously, ironically, and comically as more than one of this month’s expert panel have pointed out. In just a few short days, it seems… read more →

For anyone who keeps tabs on the latest developments in search engine optimization, it is common knowledge that Google Algorithm updates happen on a regular basis. When I say regularly, I’m not talking about once per month. They sometimes will roll out multiple updates in a day – for example, take 2012, when they launched a total of 665 updates… read more →

We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing and more. The going assumption… read more →

If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason. Google has gone on record speaking out against link schemes as a whole. The passage below from Google’s Link Schemes Page summarizes their overall stance on the matter: Any links intended to manipulate PageRank or a site’s ranking… read more →

Aren’t you amazed at how large of a backlog you can amass after only three workdays plus a weekend out of office? This is the situation I found myself in after SXSW Interactive 2013. During the event, I was lucky enough to sit in on several outstanding presentations. One of the most intriguing sessions I enjoyed was Mythbusting: Engineering a Viral… read more →