Press release

Amazon Announces FreeTime and FreeTime Unlimited—En Español

Amazon FreeTime Unlimited now gives kids access to even more content
with over 1,000 age-appropriate books, videos, educational apps, games,
and coming soon, Audible books, plus thousands of kid-friendly and
hand-curated websites and web videos—all in Spanish and at no additional
cost to the subscription

New Spanish language version of Parent Dashboard makes it easy for
parents to monitor their child’s activity and adjust their settings
remotely in Spanish, including the ability to customize their child’s
language experience and select whether their child sees content in
Spanish, English, or both

New Amazon FreeTime design offers dedicated content rows so that kids
can easily discover their favorite books, videos, educational apps, and
games—in Spanish or English

SEATTLE--(BUSINESS WIRE)--Sep. 6, 2018--
(NASDAQ: AMZN)—Amazon today announced a new Spanish language experience
within Amazon FreeTime and FreeTime Unlimited. FreeTime Unlimited now
offers kids access to over 1,000 premium, age-appropriate books, videos,
educational apps, games, and coming soon, Audible books—all in Spanish
and at no additional cost to the subscription. Plus, kids now also have
access to thousands of kid-friendly and hand-curated websites and webvideos
in FreeTime.

“Spanish is the second most widely spoken language in the United States
and is taught as a foreign language in many elementary schools today,”
said Kurt Beidler, Director of Kids & Family, Amazon. “FreeTime and
FreeTime Unlimited in Spanish offer an immersive experience that
reinforces what many kids are learning at home or in school. With over
1,000 Spanish language books, videos, educational apps, games, and
Audible books, plus thousands of websites and web videos, we think
families are going to love it.”

In addition to new Spanish language content, kids can also enjoy
unlimited access to the full catalog of English content, including over
20,000 kid-friendly books, videos, educational apps, games, and coming
soon, Audible books, plus tens of thousands of kid-friendly websites and
web videos. Along with Spanish content, FreeTime now also offers a new
design, making it even easier for kids to find their favorite titles.
The new design separates titles by content type, including by English or
Spanish language, so kids can quickly find books, Audible books, videos,
apps, games, and more.

Parents can also use the FreeTime parental controls to modify their
child’s language preferences either directly on their child’s device or
remotely through Parent Dashboard (parents.amazon.com),
and can choose to enable Spanish-only content, English-only content, or
a combination of both. Settings can also be customized for each
individual child profile. Parents can also choose Spanish as their
Parent Dashboard language to monitor their child’s activity and adjust
their FreeTime settings remotely.

Availability

FreeTime and FreeTime Unlimited in Spanish will be available on Fire
Kids Edition tablets, in the FreeTime app on compatible Fire tablets,
and on compatible iOS devices via a free software update that will begin
rolling out to customers starting October 4, and is coming soon to
compatible Android devices. FreeTime Unlimited starts at just $2.99 per
month for Prime members and $4.99 per month for customers who are not
yet Prime members. For more information, visit: www.amazon.com/FreeTimeUnlimited.

Families can also use their FreeTime Unlimited subscription to access
FreeTime Unlimited on Alexa, an all-new Alexa experience for kids and
parents with over 1,000 Audible kids’ books; kid-friendly, ad-free radio
stations and playlists; character alarms; and premium Alexa skills from
Disney, Nickelodeon, National Geographic, and more. FreeTime Unlimited
on Alexa is available on compatible Echo devices, including Echo Dot
Kids Edition, Echo, Echo Dot, and Echo Plus.

Today Amazon also announced the all-new Fire HD 8 Kids Edition tablet,
which includes a year of FreeTime Unlimited. For more information, visit www.amazon.com/FireHD8KidsEdition.
Amazon today also announced the all-new Fire HD 8. More information can
be found at www.amazon.com/FireHD8.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit amazon.com/about
and follow @AmazonNews.