Hospitality Sales and Marketing

ID : 20848

Description: In today’s competitive hospitality market, understanding sales and marketing is essential to succeed in the hospitality business. Our Hospitality Sales and Marketing course dives into specific market segments, such as travel, food service, lodging and events. The content draws upon practical experiences and new trends related to customer relationship management, advertising, social media and technology. This course explores customer motives and how sales professionals can tailor their approach to the buyer’s perception of value.

After completing this course, you should be able to:

Identify the concepts of customer relationship management, the marketing mix and what to look for when recruiting and hiring effective salespeopleRecognize the importance of internal marketing and sales, proper advertising, and telephone sales for increased sales productivityRecall the steps for marketing to business and leisure travelers, as well as travel agentsList how to market and sell to specific segments, restaurants, and loungesIdentify how to promote catered events and develop leads

Instructor Description: This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.

RequirementsInternet Access• Broadband or high-speed internet access is required. Broadband includes DSL, cable, and wireless connections.• Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible.

Identify the concepts of customer relationship management, the marketing mix and what to look for when recruiting and hiring effective salespeopleRecognize the importance of internal marketing and sales, proper advertising, and telephone sales for increased sales productivityRecall the steps for marketing to business and leisure travelers, as well as travel agentsList how to market and sell to specific segments, restaurants, and loungesIdentify how to promote catered events and develop leads