Editor's note: Amy Gahran writes about mobile tech for CNN.com. She is a San Francisco Bay Area writer and media consultant whose blog, Contentious.com, explores how people communicate in the online age.

(CNN) -- The smartphone market is pretty competitive, which can make choosing a phone challenging for consumers who just want a clear answer on which of these pricey devices they should buy.

Right now, the three leading types of smartphones are running nearly neck-and-neck in the U.S., although Google's Android models may be inching ahead.

New data from Nielsen shows that slightly more U.S. consumers are buying Android phones than any other type of smartphone. Currently Android holds 29% of the US smartphone market; while the iPhone and BlackBerry hold 27% each.

But wait: Android is an operating system, and there's considerable diversity among the manufacturers, models, features, and general user experience available in that category.

In terms of manufacturers, Nielsen notes: "RIM and Apple are the winners compared to other device makers since they are the only ones creating and selling smartphones with their respective operating systems.

"HTC follows with 12% of consumer smartphone owners having an HTC Android device and 7% owning an HTC device running a Microsoft OS. Ten percent of consumer smartphone owners had a Motorola Android device and one percent owned a Motorola device running a Microsoft OS."