This session outlines the new business strategy for Adobe Genesis and showcases new Genesis 3.0 capabilities. Understanding and utilizing these capabilities are what partners need to differentiate their integration from the competition, create a stronger branded experience in the Adobe Digital Marketing Suite, and deliver greater value to mutual customers.

Adobe has been expanding its reach into the digital advertising space. We believe that by combining Adobe integrated technologies and rich data with advertisers’ strategy and services, we will deliver the most powerful advertising creation, management and optimization solutions in the market. Check out this session for an overview of the Adobe Advertising Platform and to learn how Adobe and Partners can deliver greater advertising results for your customers.

This session will showcase the opportunity to optimize business across channels and into emerging media through Adobe analytics solutions with a focus on mobile, and social analytics. Viewing this session should expand your vision and understanding of analytics beyond the traditional web to include these emerging areas—facilitating your ability to present your clients available, measurable solutions that can be tied to performance.