Post subject: How to make an impact on green computing: target audiences

Posted: Fri Apr 13, 2007 8:16 am

Joined: Fri Mar 12, 2004 7:56 amPosts: 106Location: Cambridge, MA

This thought was triggered by this debate regarding individual vs. policy change. Sustainable, or at minimum, least-harmful, computing is important for individuals to buy into, but a handful of individuals cannot make a worldwide change.

To have a real and measurable impact on green computing, I believe that the next target audience after individuals must be corporations, and specifically (a) corporate IT decision-makers, and (b) corporate responsibility officers.

When (If?) EcoPCReview launches, I would want to give immediate thought on how to target articles to those two constituencies. I would also begin exporing how to syndicate articles for publication in the websites and magazines that both constituencies read regularly. I would also put together a campaign, including presenting at related conferences, on what IT professionals and corporate responsibility officers can do to minimize the impact of their corporations' computing.

Such an initiative ought to be supported by a combination of the vendors who are leading the way in this area (after all, while a lot of this turns on not-purchasing, at the end of the day large companies turn over computers at a phenomenal rate) as well as relevant foundations.

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