The global sheet face masks market is expected to grow significantly owing to increasing research and development for enhancement of facial masks products. Moreover, emphasis on innovation in technology on the formulation of new sheet face masks to improve performance, and increasing demand to ensure proper skin treatment are impacting the market for sheet face masks globally.

By geography,the sheet face masksmarket is segmented into, North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Asia Pacific dominated the sheet face masks market in 2015 accounted for more than 30% of the global market share. Asia Pacific (APAC) sheet face masks market includes China, India, Japan and Rest of Asia pacific. Europe held the second largest market share in 2015 of the global sheet face masks market. Middle East and Africa includes U.A.E, South Africa and Rest of Middle East and Africa (MEA). This region is expected to witness fastest growth during the forecast period from 2016 to 2024, attributed to the growing opportunities in rural areas for the sheet face masks market owing to the improving disposable income and changing lifestyles. In addition, local and international key players are investing huge capital in emerging markets since 2009 has resulted in decrease in price of this facial care product, which in turn is expected to boost the market growth of sheet face masks market in this region.

Furthermore, sheet face masks has gained popularity among the urban population of almost every country worldwide. Improved economic conditions in countries of MEA and Latin America have resulted in growth of purchasing power of the people, which has positively impacted the sheet face masks market. In North America, the sheet face masks market is gaining popular in U.S. U.S. holds the largest market share for sheet face masks in North America in 2015. Additionally, the beauty and personal care market in North America registered strong growth in 2015, with current value being stronger than that of the previous year. The strong U.S. economy in 2015 is enabling consumers to expend more money on beauty and personal care products. In addition, increasing purchasing power encouraged the shift from mass to premium sheet face masks products. The young generations’ growing penchant for their appearance has changed the scenario of sheet face masks market in MEA and LATAM. The improving fashion trend across the untapped semi urban markets globally, is also expected to boost the growth of the sheet face masks market. Additionally, limited presence of major players across all regions is expected to offer lucrative expansion opportunities for new players to enter in the market.

Asia pacific includes China, Japan, India and Rest of Asia Pacific. The region displayed the highest market share in the global sheet face masks market in 2015. Owing to the increasing number of anti-aging formulation and dehydration skin treatment, nourishment and others in this region market is expected to grow considerably throughout the forecast period. In addition, due to the rising self-consciousness among youth about their appearance is further supporting the market.

The Europe market is segmented into the U.K, Germany, France, Russia, Italy and Rest of Europe. This region is expected to grow consistently over the forecast period as the users are consistently using sheet face masks as their weekly skin treatment products and young generation are more focused on grooming and fashion trends. Owing to this factor the market of sheet face masks is growing significantly in Europe.