In 2018, NBA ratings have shown a significant increase over similar games aired in 2017 thus continuing the steady rise of NBA ratings year after year. Beyond the hype and the fame, the NBA is a business, and the more eyes that are consuming the games and the corresponding advertising, the better the league flourishes […]

In less than a month, the festivities of NBA All-Star weekend will begin in Los Angeles. This year’s All-Star lineup is different than it has been in years past. LeBron James and Stephen Curry were named as team captains, and they met this week to take on a General Manager role and draft their rosters. […]