About

Welcome to South Africa's resource directory for a new generation of modern mothers

Always fresh, funny, informative and entertaining, but never judgemental, MomsMatter strives to provide stressed out, over extended and multi-tasking moms a much needed and well-deserved resource to manage the beautiful chaos that is motherhood!

"Motherhood has changed. We do not parent the same way our mothers and grandmothers did. And thats ok because the world is changing too. With more technology and information available to us than ever before, we are faced with more and more choices and need to know which sources of information we can trust.

As a mom of three (cute!) young kids, when it comes to making daily decisions for myself and my family, I love word-of-mouth referral. I rely heavily on my friends and other moms in my community to give me their opinions and advice. This is the power we have as moms. We manage household budgets and make the purchasing decisions for our families. And we spread the word like wildfire when we believe in a product or service. It's time for businesses to sit up and take notice of us and realise just how much we matter!

Over the next 12 months you will see us rolling out fresh new content and designs to make your life easier and more fun and to give you a voice as a consumer and decision maker in your family. At every step I value your feedback and ideas. This site is a mom-community and its progress is a team effort. I am so excited about taking this journey with you.

Stay connected. Browse the site. Love it. Use it. Spread the word. Come back often. List your business in our directory. Send us information on exciting events. Tell us your story. Send in your ideas. And get involved in the various forums, programmes and panels.

"The MomsMatter website is unique in that it started out as my passion and not as a business!

My vision for MomsMatter was simple - I wanted to provide moms with a truly comprehensive, informative and fun resource directory. Because let's face it, at the end of the day it's us Moms who make most day-to-day decisions regarding our families! As a mom I am constantly on the lookout for informative articles, printable activities for the kids, discounted entry at an entertainment venue, or information about a new product that my children might enjoy, and of course... a truly comprehensive online directory to make my choices easier!

In early 2011 I decided to hand over the running and ownership of the site for personal reasons (if you want to know more then follow my blog here). I was so excited when Tracy came on board as site editor as she has the experience, passion and energy to give the site a stronger focus and to take it to new heights. Along with a strong IT/design team and various local SpokesMoms, committed to spreading the word about the site (I am proud to be one!), you will be seeing the site go from strength to strength.

In my (biased) opinion, MomsMatter website is the best mom focused site around! With fantastic support from respected partners and a loyal following of moms, the site has already gone on to become so much more than a Directory!"

About Tracey WiltshireSpokesMom: MomsMatter East London
Marketing Consultant: MomsMatter Magazine East London

Please feel free to email Tracey at magazine@momsmatter.co.za or cell 083 666 6081 for advertising queries or if you have any information to share with the East London moms, or if you have any comments or suggestions for the magazine.