Wells Fargo sold an average of 6.25 products to each retail-banking household customer as of August, down from 6.33 in August 2015

Sales-practice scandal or not, Wells Fargo & Co. still thinks it is important for investors to know how many products it cross-sells to each customer.

As part of its third-quarter earnings report Friday, Wells Fargo said it sold an average of 6.25 products to each retail-banking household customer as of August, down from 6.33 in August 2015. But the bank isn’t adjusting those figures to take out the 2.1 million potentially...