About

Who is JBS Textile Group A/S?

JBS Textile Group A/S is
Denmark's largest and leading underwear manufacturer. We are a
family-owned and family-run company, which maintains its leading
position by focusing on four core values: comfort, quality,
innovation and individuality. Today, JBS Textile Group A/S is an
international company with over 300 employees. Our products are
sold in many countries, with Northern Europe as our primary
market.

The letters JBS stand for Jens Bjerg Sørensen, the man who
started the company back in 1939, and who took it to its current
position as Denmark's leading and best-known underwear label. Jens
Bjerg Sørensen was, in many ways, ahead of his time and had an
unusually well-developed flair for marketing and sponsorship. It
all started with the sponsorship of the famous six-day cycle races
in Herning during the 1970s, followed by that of numerous legendary
boxing events, elite football in Ikast and, not least, the football
club FC Midtjylland and the
professional Danish ice-hockey team Herning Blue Fox.

Tradition and innovation

One of JBS's most notable characteristics has always been a
distinct feel for what consumers want - and often before they even
realise themselves that they want it. Every collection contains new
features which are always ahead of the market in terms of
materials, design and comfort. At the same time, a number of our
styles have become undisputed classics over time, still with wide
appeal. Did you know, for example, that our 300 series under the
"Original" product line is completely identical to the very first
series launched by Jens Bjerg Sørensen in 1939?

A special corporate culture

Jens Bjerg Sørensen demonstrated over the years that not only
did he have a flair for developing, producing, marketing and
selling underwear, he was also able to create quite a special
spirit within the company. A unique corporate culture, which means
that many JBS employees celebrate one anniversary after another
with the company.

About us

JBS Textile Group A/S is Denmark's largest and leading underwear manufacturer. We are a family-owned and family-run company, which maintains its leading position by focusing on four core values: comfort, quality, innovation and individuality.