By way of background, for those who don’t know me, I’ve been involved in hardware startups since 1999, as a cofounder of Mediabolic (acquired by Rovi in 2006), VP of Products for Sling Media (acquired by DISH in 2007), and a former product consultant to great companies like Bug Labs, Boxee, D-Link, DivX, Dropcam, and many others (I’m getting all nostalgic here!). Having spent almost 20 years building mostly successful gadgets of one kind or another, I thought it might be good to chime in on the topics raised by some of the YC HW founders, and add my own “recipes for success” to share with other founders.

Hardware is still very hard.
Seems amazing to me that, while things have gotten notably easier, anyone could possibly come to the conclusion that hardware startups are easy. You need expertise in so many fields, from distribution to marketing to manufacturing to support, and have so little wiggle room (more in a moment), it’s almost mind-boggling. And when things go wrong (more on that coming too), and things always go wrong, it’s entirely possible that there’s not enough resources/knowledge/etc to ever recover. TL;DR: there’s no pivots or growth hacking in hardware.

HW requires some fundamentally different skill sets than Software.
In software/app/web startups, there are a lot of skills that transfer easily, whether across platforms, segments, borders, etc. This is rarely true for a hardware startup where, for example, a very experienced customer acquisition/marketing specialist may find themselves completely in unfamiliar territory when building a distribution strategy. And from what I’ve seen across my career, not a single HW startup comprised of highly competent founders with no hardware background has shown tremendous success. TL;DR: make sure you have domain experts in your team.

You need to know what can go wrong with HW.
I’ll address the “what can go wrong” topic one more time below, but I guess I can’t emphasize enough: more can and will go wrong than you’ve ever thought possible. Ever have your manufacturer swap out specified memory chips in your device, not tell you, and not QA them prior to shipping to customers? Check. Ever have your CM have their assets seized mid-way through a production run, putting all your pre-paid inventory into a massive governmental lawsuit? Check. Ever have your rep tell you the design is being met to 100%, only you can see with plain eyes that they are cutting circles into the mold by hand? Check. Ever have your packaging fail to meet a retailers’ drop-test, one week after loading up endcaps? Check. Ever have a chipmaker massively exaggerate a platform’s capabilities, and not be able to learn the truth until 60 days before shipping? Check. TL;DR: start with the expectation that some unimaginable thing will go awry; never forget it.

You should raise more money / funding than you plan for.
Here’s a mind-boggler: success can bankrupt your HW startup as easily as failure. How, you might ask? Because with every month/quarter’s sales, you must order and plan for the next month, and do so without necessarily seeing revenue. Basically if you’re getting orders from retailers, you need to plan for growth. And order the parts for future orders. And what happens when volume increases? So do cost of goods (even if the per-unit cost is dropping due to scale). I’ve seen this multiple times before: companies scramble to project ahead, order either too much or too little inventory, and run out of money along the way. TL;DR: you will incur costs prior to revenue and need oodles of cash on hand to manage!

The first media streamer!

HW requires a deeper understanding of customers / markets.
Its fine/great to start a software company and slowly learn the features that drive adoption, or discover hidden market opportunities. The ability to tweak products and meet different opportunities is the beauty of the modern startup. But this doesn’t work in hardware – you can’t add a button, change a component, etc to a product in the market. Sure if it’s a “headless” device (like a Slingbox or Dropcam) you can always improve the end-user software experience. But need more memory, or an extra port of some kind? Welcome to 2.0. TL;DR: there’s no such thing as a lean hardware startup.

You need a better “crystal ball”.
For the most part, since you are starting 6-18 months away from first customer ship, you need to pull a Wayne Gretzky. It’s not about where the puck is, it’s about where is the puck going? What technology/infrastructure will change in the interim? A product I had designed for a huge consumer electronics company won accolades and awards from retailers, industry professionals, etc. And then the world turned HD in an amazingly short window, and the product got killed. Done, game over. TL;DR: your HW startup vision should make bankable assumptions about the world 18-36 months from now.

Solid backup plan for when things go wrong.
So I’ve identified a plethora of things that can go wrong. Now what happens when something delays your device by 4 months (a fairly reasonable timeframe, if not longer)? What do you do with the ad inventory you’ve pre-agreed to? How about your marketing team you’ve been recruiting and hiring? Or the conference you paid to launch at? How do you keep up morale? TL;DR: have a plan in place, from day one, assuming a multi-month delay will occur at some point prior to launch.

It’s a very exciting time for hardware entrepreneurs, and it’s very true that the resources available to them today are far superior than anything before. But in all candor, most of this new support and infrastructure doesn’t actually fix the fundamental struggles that come along with making things. I’m looking forward to the next crop of must-have gadgets, and hope the above tips and thoughts help any readers who come along.

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This is my fifth consecutive year of posting Tips for Surviving CES (note – nobody typically dies at the show, so the whole “survival” thing is a bit tongue-in-cheek, though the CES Flu is a pretty much guaranteed thing), you can find prior editions for 2007 (and part 2), 2008, 2009, and 2010. If I go to the show (game-time decision due to recently expanded family) it’ll be my 11th consecutive time attending (there’s a picture of me winning best of CES in 2004 – gosh I look young!). Much like the past few years, little has changed, so here’s the minorly edited version…

Wear Comfy Shoes!
Of all the feedback I get on these lists, this is the one people appreciate the most. CES isn’t supersized like it was back in ’08, but it’s still big, and tired feet equals sore back equals unhappy attendee. Freebie bonus tip: while walking the show floor, try to walk on the booths as they tend to have better padding than the walkways between booths.

Stay Clean
I’m not a purel fan in general, but for a show like CES with over a hundred thousand people visiting from every continent, you are guaranteed to bump into someone who has exposure to some bizarre strain of something that’s going to make your next few days pretty miserable. Keep your hands clean, wash before every meal and snack, and you’ll at least up your odds of avoiding the CES Flu next week. Good luck.

Pack Light My recommendation is to walk the floor with either nothing or a near-empty backpack. Forget shoulder straps, you’ll be aching by the end of the day. Bring nothing you do not need during the day. Also, try to dump your bag prior to dinner, so you can spend the night on the town without having to remember anything later. What happens in Vegas…

Be Nice to the Staff Booth workers have likely sacrificed their entire holiday season to prep for CES. They have to answer a thousand questions or so an hour. Their demos are probably going to go awry as they are probably dealing with brand new gadgetry that doesn’t really work so great. Treat them nice – don’t pester them as if they are tech support – they aren’t. Don’t ask them hour-long questions on some weird technology nuance. Don’t badger. And don’t suck up all their time considering there are folks standing right behind you with questions to ask too. Just be nice, they could use a little break from time to time.

Plan Everything Figure out which booths in which halls you are going to prior to getting there. Figure out where your dinner is, and book enough time to get a taxi. Figure out where to get your badge before going there. Figure out where your parties are, and plan that properly. “Winging it” utterly sucks when it comes to CES and Las Vegas. Traveling between any two destinations could easily take an hour, even as early as 8am. If you try to leave the show, go to a hotel, then come back, your day is done.

Skip the Swag Do you really want a Panasonic pen, or a Sony plastic bag, or a brochure from TiVo? Really? My wife has actually forbidden me from bringing home anything, period. Also, for those of you into conservation (which should be, you know, everyone), no better way to send a message than to leave Samsung with an extra truckfull of mints (note that for the 2011 edition I changed LG to Samsung, just for funsies).

Stay Hydrated If you carry only one thing (a simple backpack, remember? no? back to #3 for you!), it should be a bottle of water. Also, since your hotel room will be quite dry, leave the bathtub 1/4 full of water overnight, you’ll feel better in the morning.

Get ConnectedSince about 80% of everyone at CES will be using an iPhone, odds are y’all won’t have much of a signal. Further, wifi is going to be spotty at best. I recommend relying on texting as your go-to method of staying in touch with folks. Either that or grab a MiFi for the week.

Share Cabs!When you get to your hotel taxi line in the morning, and it’s huge, here’s a simple trick to save yourself 30 minutes per day(or more). Walk to the front, ask if anyone’s going to the convention center, if they say yes, offer to pay for their cab. You aren’t actually “cutting” in line, because the person who was 2nd in line remains 2nd in line and you have no impact on their wait. Easy one, eh? By the way, you should be sure to tip a little extra when you do this, since you’ve taken away a full fare. Plus, sharing is caring (I don’t know how that fits in here, but it sounds so nice to say). Oh, and don’t forget – you can’t hail a taxi in Las Vegas, so grab them at hotels, restaurants, or the LVCC.

Layer UpVegas is in the middle of a big desert, and while it may be warm during the day, the nights are very cold in January. Bring a jacket or a sweater when you go out. But don’t forget to leave your CES badge in your hotel room before you leave for the night!

Bring Business CardsI would say roughly 97% of the people that I’ve met at CES over the years who don’t have cards regret not having them. Maybe it seems cool now not to carry them. Maybe you think they are so 1990s. The truth is, there’s almost no reason not to carry cards, and even looking at it from a potential loss vs potential gain perspective says: carry the darn things! And Moo cards don’t count, people. Updated for 200920102011: Still true.

Follow Live OnlineEngadget puts up a post every 3.8 seconds during CES (this is not a fact, I am just guessing – it’s probably more frequent than that). Make sure you tap into theirs (or Gizmodos or your own favorite gadget blog) during the course of the show. If you are AT the show, you might find out about something cool to see; if you are stuck in your office, it’ll be kinda like being there, except you are stuck in your office and they’re in Vegas. Loser.

And there you have it, the elusive Top-12 list in action. Hope it helps, hope you have fun, hope I can be there myself (can’t break the Ironman streak!!!).

I’m a big fan of search. Prior to my Mac I was using Google Desktop Search, and now Spotlight is a key part of my workflow. As a Mac Mail + Hosted Gmail + IMAP user, I’ve noticed my search results always include Spam, and due to the ridiculous quantity of spam I get, most searches tend to overflow with it. For example, here’s me looking for an email from someone named “becky”:

Yup, that’s a spamtastic result. In fact here’s how much spam there is in my inbox:

Now for the good news. It’s fixable. Here are the simple steps you can do to stop seeing spam in your mac mail search results. I’ve even included pretty pictures to help show all the required steps.

3. Return to settings, click Labels, and uncheck the “show in IMAP” option.

4. OK, all done with the gmail side of things, let’s switch back to Mac Mail. First, close Mail (not 100% sure you have to do this, but it worked for me), then relaunch it. When open, scroll all the way down on the LEFT side of the screen to find the “gmail” area of your folders. Find your mail server, and right-click (aka command-click) on the word “Gmail”. In the options menu, click “synchronize” (by the way, not 100% sure this step is required either, but again, it worked for me).

5. In a moment, your spam folder should disappear, as if by magic…

Ahh, yes, the joy of hidden spam. Which is the only good kind of spam. Well, that and no spam, of course…

And just to confirm, here’s the same search for our mysterious friend becky:

And there you have it. Thanks to commentor “Andrew Wynn” on this post (scroll way down). By the way, you can use this method to hide other folders as well, such as personal content, automatic filters, etc. Hope this helps!

Next week 9 companies are taking the stage, er i-stage, to showcase their aspiring visions of future gadgetry. This is the third year for I-Stage, and I’m pleased as punch to participate as a judge (along with ReadWriteWeb’s Richard MacManus, TechCocktail’s Frank Gruber, and Best Buy’s Rick Rommel). This is not my first experience with the event, as I was supporting Boxee at the inaugural event two years ago. That experience plus my time at CES and my numerous times at the Under the Radar events has me putting up this post, with some final words of wisdom (?) to this year’s finalists. This list is not in any particular order.

Practice! You have a week to go, if you are spending any less than an hour a day, you are not devoting enough time to the demo. If you think Steve Jobs “wings it,” try holding a MacBook on the tips of your fingers and keeping it perfectly level for more than a second. This Friday I’d spend as much as half of your day rehearsing, then keep it light over the weekend – think about how marathoners practice.

Practice in front of an audience and/or camera. Every rehearsal should either have a live audience (peers, friends, employees, strangers, spouses, pets, whatever) or be in front of some form of video camera (we use Flips at our office). You’ll never take it seriously if you don’t feel there’s some form of audience, and it’ll help you find areas to improve. BTW, I’d think it goes without saying, but watch the videos after you are done!

Lock things down. You should be playing with your “Real” demo right now, and avoid changing your codebase as much as possible. Further, if you feel you must continue to tweak, keep backup builds/demos ready so you can revert to stable versions. And bring those with you, just in case.

Be very redundant. Need an HDMI cable? Bring two (or three). Have a local server? Have a second laptop with an identical build. You might be able to run out to Radio Shack the morning of, but you really don’t want to. This goes for mid-presentation as well – if you had planned to do something, and it just isn’t working out, be ready to swap out with a secondary version instead at a moment’s notice. You should probably practice that too.

Make sure we understand your… (whichever are applicable, odds are most of them)

Vision

Product

Target Market

Pricing

Distribution

Differentiation

Technology

Strategy

Plan

Benefits

Emphasize benefits. As an example, the technology behind SMS is uninteresting, whereas the benefit of being able to send short text-based messages to your contacts is huge. Focus on the way your technology & features benefit your target users, not the technology & features themselves.

Prune your pitch. You only get 3 minutes, which is NOT much time! Your pitch should be fine-tuned, with literally every word mattering. Don’t show esoterics, don’t show fluff, and don’t try to wow us with “me-too” elements of your features (“look, it even tweets!”).

Show off. Show us what makes you special, different, distinct. Show the steak and make it sizzle. Show the amazing features and the corresponding benefits. Show the vision. There’s a huge difference between “fluff” and “sizzle” – find it, and show us!

Plan on reliable stuff. Power is reliable. Computers are pretty reliable. WiFi can be unreliable. Cell networks are unreliable. Prototypes are unreliable. Beta software is unreliable. Real-time is very unreliable. Waiting for Internet results for anything is highly unreliable. You should not have anything unreliable in your demo – as I said before, with only 3 minutes you don’t have much wiggle room if you are depending on a real-time Internet lookup of something over a 3G network with geo-tuned services.

Entertain us. Now that your demo is all set, you’ve practiced, it’s reliable, your pitch is solid, etc, it’s time to add a little charm. Make a joke. Do something interactive with the audience. Show some color. Do something that takes your pitch beyond “just a demo”. At the very least, smile and make eye contact!

Avoid cliches. Please, no references to jetpacks, flying cars, or laser guns. Seriously. And nothing about lists that go to eleven.

In part 2 of our series on how to make better ten foot user experiences for PC/TV/Internet convergence devices, we take a look at Boxee Box apps. The Boxee downloadable app for Windows/Mac/Linux is pretty popular, and has apps from tons of different sources. In the Boxee Box by D-Link (full disclosure: I have a professional relationship with them, which has nothing to do with this post), however, the usage model is probably going to be quite different than the computer-based download. The user experience for the embedded environment, plus a remote with limited (though very cool) keyboard, and no mouse interaction, combined with a changing user demographic, means a different way to think about apps is required. Hopefully a lot of app developers are realizing these differences, and beginning to update their apps in advance of the product launch this fall. If not, here are some tips to help get you going!

Since three of the four people in my office didn’t realize that FaceTime isn’t enabled by default, we thought it would be nice to share the simple, but easily over-looked aspect of how to actually turn it on for anyone with an iPhone 4. And yes, I am jealous, but I’m on Verizon and that’s not changing anytime soon (though I think my Android phone is heading to the trashbin fairly soon – more on that another time). Also, I think this post will do really well for my blog’s SEO purposes, which is great because of all the ads I show. Oh, wait… Anyhow, here you go:

When you first get your iPhone and make a call, it’ll look like the old iPhone call screen:

Don’t fret, you are merely 4 clicks away from Facetime! First, go to home, then settings:

Then click on “Phone” settings. Now you’ll see a big happy shiny button to enable FaceTime. Do so.

Now the next time you make a call, you’ll see the FaceTime button dead-center in the middle. And all will be well in your world!

We had a little debate about if this should’ve been enabled by default or not. I think we all agreed it seemed a bit odd to start disabled, but I’m sure there was some reason behind it, possibly due to privacy, bandwidth concerns, etc. Once FaceTime is enabled, you’ll also notice a slight change in your call history:

I wonder if a future version of iOS will enable FaceTime voicemails or recording?

So without further adieu, here’s 11 Things You Should Never Do Online!

Show your goods. One would think this would be obvious. One would imagine that an individual would not normally choose to show their private parts to the entire world, presuming they are not in the adult entertainment industry. It took me less than a minute on Chatroulettemap to find a picture of a naked guy, and his hometown (pictured here, safely edited by me). Here are some NSFW pictures found on Facebook. Why shouldn’t you do this? How about “decency” or “self-respect”? I wouldn’t even call it prudish to say there is a reason for the phrase “private parts” and some things are simply best left out of the public eye. Leave it to the pro’s, people. Nobody’s going to be walking around when they are 80 years old saying to themselves “I sure regret not showing my penis to the entire world.” Unless they have some kind of exceptional penis, that is.

Meet a random stranger in a non-public location. As a child I was taught not to get into cars with strangers. Of course I was also using public transportation as of age 8, but I don’t think that’s too contradictory. We’ve heard numerous stories of people meeting strangers via sites like Craigslist, then bad things happen. I have no problem with online dating services, but use some common sense people. How about having 2-3 dates in public before you decide to even reveal your home address (assuming you haven’t done so already online – see more below)? Why shouldn’t you do this? Pretty much goes without saying – and while there will always be creeps and they will always find methods of doing terrible things, but how about not enabling them to occur so easily?

Publicize travel plans. Be it foursquare, brightkite, gowalla, plancast, tripit, dopplr or anything else, the concept that an individual would specifically tell anybody in public that they aren’t at home is something I personally find mind-boggling. Whether it’s a simple burglary (or much much worse), there’s no greater bait I can think of for a wrong-doer. And to think that all criminals are simply too stupid to figure this out is somewhere between ignorant and elitist. Heck, teenagers in the UK find empty swimming pools with Google Earth, and thieves last year used it to find and steal koi fish from backyards. Why shouldn’t you do this? It doesn’t take extreme paranoia or a DVD collection of Law and Order to come to the simple conclusion that these activities are asking for trouble. Combine public records with services like plancast and twitter, and you have the equivalent of a “how-to rob me” service that you are proactively choosing to use – it’s gonna happen.

Share identity-revealing data. Over 9 million Americans have identity theft issues every year. Why on Earth would you make it easier for them? Further, one of the easiest methods of gaining access to an identity is through simple human error and naivete. If you put personal information, like say your credit card activities, proactively into the public eye, you are asking for problems. And unlike physical thieves (per the above point), phishers currently use technology to steal information. You want to put your phone number in public? Fine! Get a Google Voice account, set up a redirect, and use that. But don’t put the same number you have to authenticate important personal records! Why shouldn’t you do this? Actually this should be the opposite question – why oh why would you put private data out in public? If I can’t get you to stop buffoonery, fine, but at least be on the watch for things that can impact your finances and credit score!

Ignore privacy requests/needs of others. It’s perfectly legal to take pictures of people in public. It’s also perfectly legal to put those pictures in the public spectrum (so long as you aren’t profiteering from their likeness). But that doesn’t mean you have to. Some people prefer to keep their lives completely out of the public eye, and they have the right to do so (despite what many social media bloggers would like to say). Just because you choose to publicize your life doesn’t mean everyone else has to as well. Furthermore, and more specifically, parents should rethink what pictures they put online in public or semi-public locations. Maybe your kids won’t want those pictures to be accessible one day when they are older – and I can guarantee they’ll have a tough time taking them down. The oh-so-cute moments in the bath might be funny to reveal at a wedding or bar mitzvah (both private events, mind you), but how about during their sophomore year in high school, to the whole class? Not so much. Why shouldn’t you do this? It’s inconsiderate – and that’s enough of a reason.

Reveal vices. My healthcare company is raising our rates 35% this year – despite no claims or major changes of status. Their business, in a nutshell, is to profit as greatly as possible, which they accomplish by (1) raising rates, and (2) giving out minimal claims/benefits. I will say the following unbiased and bluntly: it is in their interest to find evidence of you smoking, drinking, and otherwise acting recklessly because it lets them profit more. If I were you, I’d make sure there were no tweets, status updates, or anything else containing “So drunk I almost fell down the stairs” or “Onto my 2nd pack today. Boy these Marlboros are smooth” etc. Why shouldn’t you do this? If you don’t think insurance companies, healthcare providers, or other “big brother-like” organizations will use social technologies to raise rates or otherwise increase profits, you are just fooling yourself. Drink, smoke, be merry – and just enjoy it with the people you are actually spending the time with (they’ll probably appreciate it too).

Mock those you may do business with. A famous PR exec once tweeted disparagingly about a magazine his firm had to pitch. The editor in chief saw the tweet. An ad agency salesman on his way to pitch a client openly mocked the city in which that client lived. The client saw the tweet. Disparaging a potential (or existing) client is generally speaking, not the way one gets more business from said client. The whole concept of doing things in public means anyone might just see them – including the people you are trying to get to spend money on you. Why shouldn’t you do this? How about… “livelihood”?

Sound like a schmuck. Per the above point, you never know who is going to see the words you write. Your “witty banter” with an old high school friend on Facebook might not sound so clever to a potential employer. I’ll be the first to admit that I am a cynic and an outspoken one, and I am certain this colors peoples’ opinions of me. But I also do my best to sound objective and educated about whatever topics I’m talking about. While I’m sure I’ve tweeted things I shouldn’t have, or left comments on blogs that could be misconstrued, I generally make a concerted effort to consider my commentary and how it would be interpreted by a complete stranger (though I could still use improvement myself).Why shouldn’t you do this? Your words will come back to haunt you – how about just not saying them in the first place?

Publicize your partying or let your friends put up embarrassing photos/videos of you. The most famous example I’ve found so far involves a swimmer and an arbitrarily-banned substance. Whoever took that picture is, in a word, a jerk. Not as big of a jerk as whomever made this happen, but a pretty big jerk nonetheless. But when you compare it to the amazing amount of inappropriate stuff you can easily find with simple Google searches, you really start to wonder if the entire concept of self-respect has gone out the window.Why shouldn’t you do this? A future employer? A future spouse? Your kids one day? Your grandkids? How about anyone you want to not massively unimpress one day.

Be inconsistent with your real life claims. If you call in sick, stay offline! Let’s face it, lying consistently can be challenging – it’s something you really have to work hard at. So if you are going to call in sick, you probably shouldn’t update your Facebook status or tweet or do anything else that conflicts with your claim. I recall the classic “which tire?” tale from university lore, only dramatically more impactful with public timelines and social presences. You should also know that when you take pictures and upload them to sites like Picasa or Flickr, the actual day/time is logged in that photo somewhere as well. Why shouldn’t you do this? Hopefully you don’t need me to tell you not to lie or otherwise make false claims in the office space or personal life. But if you are going to, try to tow the line with your online presence as well.

Assume you are not being recorded. We decided at the office to try playing Chatroulette last month. Every time we used it, we recorded our session (using freely available screen capture tools), just in case something funny/outrageous happened (and it did, and no, I won’t be sharing with the group). Your web history is recorded by Google (if you are logged in). Facebook knows everything you’ve done. Most Web sites store your IP address along with the comment you leave. The Internet Archive stores copies of just about everything. Your cookies have privacy flaws. When you do something on the Internet, it is there to stay. Don’t forget it!

The funny thing (if there is one) on the above list is if you were to ask your grandparents if you should do any of those things, they’d give you one of those “what’s wrong with you boy?” looks. But instead here you are reading my blog because it’s actually a topic. Them kids today…

I don’t think I’ve ever cut this quite so close to the wire before. But, with 24 hours to go, here’s the updated version of my ever-evolving “how to survive CES” post. Per last year’s CES tips post, I’ll be including anything that was relevant then, again.

Wear comfortable shoes. Still the #1 most useful tip in my opinion. Even if you are the guy wearing the $6500 suit (come on!), put on your Adidas or Reeboks or whatever to go with it. Few will notice, and if anyone questions, saying “yeah, I decided it’s smarter to be comfortable than look pretty at CES” probably trumps any kind of rebuttal. It’s a BIG show and you’ll end up walking a few miles every day. Freebie bonus tip: while walking the show floor, try to walk on the booths as they tend to have better padding than the walkways between booths.

Bring Purel and some chapstick. Wash before eating, because CES is also International Germfest. Just imagine all the happy little viruses (virii?) meeting so many new friends. Also, Vegas is in the middle of a desert, so having chapstick (and some moisturizer) helps.

Skip the swag. Do you really want a Panasonic pen, or a Sony plastic bag, or a brochure from TiVo? Really? My wife has actually forbidden me from bringing home anything, period. Also, for those of you into conservation (which should be, you know, everyone), no better way to send a message than to leave LG with an extra truckfull of mints.

Don’t harass booth workers. They all have jobs to do (booth babes included), and just because they are there doesn’t mean they are the right person for you to give your 30 minute lecture as to why you are unhappy with your DVD player. It’s also not fair to beat up on some marketing guy who doesn’t have a uber-techie-detail question (although if they don’t help find you the right person, well, then they’ve asked for it). Also, if you see 12 people from CNN trying to set up a video shoot, you should probably realize you’ve become a lower priority, try to grab a business card and head out rather than wait for that awkward moment…

Don’t hide your badge. First, it’s just a nuisance. Second, people like me train all our booth staffers to ask people like you who you are. Third, good booth staffers will treat you the same as anyone else, although they might just filter you to the right person. If you are an important member of the press or a senior guy at a huge company, well odds are you shouldn’t be talking to the 23 year old QA person who was roped into coming to CES to help with some booth shifts. Flip side comment here: if you are working the booth and someone comes up that is a competitor, don’t be rude or glib. Treat them the same as any random booth visitor. It’s just stupid to tell them they can’t see something or take pictures, when any random schmo can do exactly that.

Hydrate yourself and your hotel room: If you carry only one thing (and you should – more later), it should be a bottle of water. Also, since your hotel room will be quite dry, leave the bathtub 1/4 full of water overnight, you’ll feel better in the morning.

Plan ahead. If you have not registered for the show, you aren’t getting in (this happened to a commentor here back in 2007). If you forget your badge, you are paying a fee to get it back. Pick up your badge at one of the non-primary locations (hint: most hotels!).

Don’t Travel too much. Traveling between any two destinations could easily take an hour, even as early as 8am. If you try to leave the show, go to a hotel, then come back, your day is done.

Need Connections? Figure it out ahead of time. Every year it gets better, but every year it’s still bad. Internet connectivity is unreliable anywhere in the convention center. Even the press room’s Internet service went down last year. If you MUST be online for a call/meeting/briefing/WoW session, have a place in mind to do it. Get a MiFi!

Use SMS to coordinate. Texting is the easiest and most reliable means of communicating across the extremely loud and busy show.

Bring business cards. I would say roughly 97% of the people that I’ve met at CES over the years who don’t have cards regret not having them. Maybe it seems cool now not to carry them. Maybe you think they are so 1990s. The truth is, there’s almost no reason not to carry cards, and even looking at it from a potential loss vs potential gain perspective says: carry the darn things! And Moo cards don’t count, people. Updated for 20092010: Still true.

Pack lightly. My recommendation is to walk the floor with either nothing or a near-empty backpack. Forget shoulder straps, you’ll be aching by the end of the day. Bring nothing you do not need during the day. Also, try to dump your bag prior to dinner, so you can spend the night on the town without having to remember anything later. What happens in Vegas…

Check the live coverage. Engadget puts up a post every 3.8 seconds during CES (this is not a fact, I am just guessing). Make sure you tap into theirs (or Gizmodos or your own favorite gadget blog) during the course of the show. They might find something you hadn’t heard of before, and you might miss it otherwise.

Get a chair massage. They’re all over the place, and worth it.

Yup, we’ve lost a tip this year. But CES lost the Sands exhibit hall, so that probably makes up for it. See ya in Vegas!

I’m a long-time fan of Canon’s point-and-shoot digital cameras. I’m not a long-time fan of their numbering schema. There are (at present) four “lines”, the 7xx, 8xx, 9xx, and 1xxx. There is no single commonality across any camera within any line. The “current” models for each are the 780 (newer than the 790!), 890, 960, 970, and 1200. As far as I can tell, there is no predictability nor rhyme/reason to any model, nor any way to figure out which unit is better than another, without exhaustive research.

So, if you are like me, and want to look into purchasing a new Canon camera, you will rapidly find yourself frustrated beyond belief. My friends, here is your cheat sheet. Please note pricing for outdated models is based on what I could find out there, and I highly recommend *not* buying anything more than 2 years old (marked in gray – the orange columns are the “current” models)!

Here’s a direct link to the sheet for those who want to sort or search through it. I hope this is useful for anyone trying to buy a camera. If you have any other suggestions, please add your thoughts in the comments!

I guess it’s time to call it a recurring theme, but with only 3 days left to go, it’s time for my annual “how to survive CES” post. As per my disclaimer last year, I am copy-and-pasting anything that is still relevant (and with so little time I don’t think I have a lot of the funny in me right now).

Wear comfortable shoes. It was #1 last year and is again. Even if you are the guy wearing the $6500 suit (come on!), put on your Adidas or Reeboks or whatever to go with it. Few will notice, and if anyone questions, saying “yeah, I decided it’s smarter to be comfortable than look pretty at CES” probably trumps any kind of rebuttal. It’s a BIG show and you’ll end up walking a few miles every day. Freebie bonus tip: while walking the show floor, try to walk on the booths as they tend to have better padding than the walkways between booths.

Bring Purel and some chapstick. Wash before eating, because CES 2009 is also International Germfest 2009. Also, Vegas is in the middle of a desert, so having chapstick (and some moisturizer) will help.

Go counter the traffic flow. I’m not the only one with this theory – the Sands Expo is opening at 8am on Thursday, while the Convention Center only opens at 10am. Skip the huge taxi lines and head over to the Sands on Thursday, then save the LVCC for the rest of the show.The worst thing that can happen is you won’t get your hands on some crappy t-shirt you’ll never wear. Which brings me to

Skip the swag. Do you really want a Panasonic pen, or a Sony plastic bag, or a brochure from TiVo? Really? My wife has actually forbidden me from bringing home anything, period. Also, for those of you into conservation (which should be, you know, everyone), no better way to send a message than to leave LG with an extra truckfull of mints.

Don’t harass booth workers. They all have jobs to do (booth babes included), and just because they are there doesn’t mean they are the right person for you to give your 30 minute lecture as to why you are unhappy with your DVD player. It’s also not fair to beat up on some marketing guy who doesn’t have a uber-techie-detail question (although if they don’t help find you the right person, well, then they’ve asked for it). Also, if you see 12 people from CNN trying to set up a video shoot, you should probably realize you’ve become a lower priority, try to grab a business card and head out rather than wait for that awkward moment…

Don’t hide your badge. First, it’s just a nuisance. Second, people like me train all our booth staffers to ask people like you who you are. Third, good booth staffers will treat you the same as anyone else, although they might just filter you to the right person. If you are an important member of the press or a senior guy at a huge company, well odds are you shouldn’t be talking to the 23 year old QA person who was roped into coming to CES to help with some booth shifts. Flip side comment here: if you are working the booth and someone comes up that is a competitor, don’t be rude or glib. Treat them the same as any random booth visitor. It’s just stupid to tell them they can’t see something or take pictures, when any random schmo can do exactly that.

Hydrate yourself and your hotel room: If you carry only one thing (and you should – more later), it should be a bottle of water. Also, since your hotel room will be quite dry, leave the bathtub 1/4 full of water overnight, you’ll feel better in the morning.

Plan ahead. If you have not registered for the show, you aren’t getting in (this happened to a commentor here back in 2007). If you forget your badge, you are paying a fee to get it back. Pick up your badge at one of the non-primary locations (Sands, several hotels, Hilton, etc). Traveling between any two destinations could easily take an hour, even as early as 8am. Despite “CES is sounding light” stories, I’d rather be pleasantly surprised and adjust accordingly than be late for anything.

Need Connections? Figure it out ahead of time. Every year it gets better, but every year it’s still bad. Internet connectivity is unreliable anywhere in the convention center. Even the press room’s Internet service went down last year. If you MUST be online for a call/meeting/briefing/WoW session, have a place in mind to do it.

Use SMS to coordinate. Texting is the easiest and most reliable means of communicating across the extremely loud and busy show. Forget any “advanced” types of technology and go with something that works.

Bring business cards. I would say roughly 97% of the people that I’ve met at CES over the years who don’t have cards regret not having them. Maybe it seems cool now not to carry them. Maybe you think they are so 1990s. The truth is, there’s almost no reason not to carry cards, and even looking at it from a potential loss vs potential gain perspective says: carry the darn things! And Moo cards don’t count, people. Updated for 2009: Still true.

Pack lightly. My recommendation is to walk the floor with either nothing or a near-empty backpack. Forget shoulder straps, you’ll be aching by the end of the day. Bring nothing you do not need during the day. Also, try to dump your bag prior to dinner, so you can spend the night on the town without having to remember anything later. What happens in Vegas…

Check the live coverage. Engadget puts up a post every 3.8 seconds during CES (this is not a fact, I am just guessing). Make sure you tap into theirs (or Gizmodos or your own favorite gadget blog) during the course of the show. They might find something you hadn’t heard of before, and you might miss it otherwise.

Lower your expectations. If memory serves, the last time a company introduced something that was genuinely new and interesting at CES was Moxi, about 6 years ago (which was about the last time they were really interesting, unfortunately). The show is rarely the place where a company will launch newly innovative products, although it is a great place to see the ones that were announced in the past. Expect bigger/flashier screens, cameras, etc, but don’t expect something new and amazing.Expect some cool stuff. I’m going to go out on a limb and say this year will be a cooler one than expected at CES. First, the way mainstream media is positioning it sounds like there’s only 4 companies left demoing and about 17 attendees at the show. Sure, the count is down from last year, but so what? The truth is we’ve seen more, and pardon the phrase, “riffraff” come to CES than ever before. This is an industry show, not just some random tech meetup or Web conference, and major manufacturers and retailers are here for business. I’ve received tons of interesting pitches so far, and I think we may be pleasantly surprised with CES 2009.

Lastly, for a moment of brash self-promotion… I’m working with five cool companies at CES 2009 (several of these have new stuff coming just in time for the show!), and would love for y’all to get some time to see them at the show. They are: Boxee, Bug Labs, DeviceVM/Splashtop, TuneUp Media, and a new startup who’s actually launching a new gadget at the show. Yup, it’s going to be a very exciting CES!

And it’s not an HD Video Scuba Mask (yes, that’s a genuine product being pitched at the show)!

Grinch or no grinch, tis the season to be shopping. In some sectors, the next 30 days represent more sales than the entire rest of the year combined. I’ve decided to put together the first of at least one posts on what stuff I’d recommend buying this year (although the best recommendation I could possibly make is donating gift money to charity instead of buying more stuff we don’t actually need). I’ll give a major disclaimer by saying some of the products here I have a personal affiliation with (which shouldn’t be too much of a surprise, as I tend to get involved with things I like).

Most Versatile Gift: Flip MinoHD ($229 on Amazon).With the massive surge in personal video creation and HDTV, having an inexpensive, reliable, easy-to-use personal HD recorder just makes sense. The Flip is a great product, works exactly as advertised, and is probably new to most people you’d buy it for (here’s a hint: if the recipient sends you a lot of HD videos already, don’t buy this for them). You can also customize it with your own picture/design!

Most Practical Gift: External USB hard drive (numerous options).With every passing year your likelihood of losing data to a hard drive crash increases. If you know anyone who is not doing regular backups, shell out $99 (or less) and fix that problem. Backup ain’t exciting, but losing data is just dumb.

For a Music-Lover: TuneUp Media for iTunes ($19.95)Anyone who spends hours making playlists or using their iPhone at the gym, on the bus, etc, has dealt with the issue of missing or incorrect song information. TuneUp fixes it, pure and simple. Note: I have a professional relationship with TuneUp.

Simple Sleek, Sexy Storage is a Smart Stocking Stuffer: SuperTalent Pico USB Flash Drives (more info here)Yeah, it’s hard to make a flash drive “sexy” but this as close as they come (plus check out that awesome alliteration!). Check it out in 12 seconds:

For Your Programmer Friend: Bug Labs’ BUGbundle ($629)
If you have someone in your life who spends their days (and probably nights) coding, introduce them to the BUG. Think of it as a Heathkit on Steroids (maybe Congress should investigate that one?). Note: I have a professional relationship with Bug Labs.

For anyone living in a disaster-prone region: Medis Powerpack ($33.95 – you may need to buy more tips)This is a fuel cell system good for charging your cell phone. My wife and I have one in our emergency kit, and it seems like something virtually everyone should have available in times of need. Here’s a quick video intro to it:

For those of us exhausted by acting as tech support for our parents: Macbooks or Mac Minis (good Black Friday item)
I’ve lost almost 2 hours of my life trying to get my dad on Skype with his webcam. My mom still has issues with simple photo sharing. I’m pretty sure that if I were to add up my billable rate against the time I’ve spent debugging stupid technology issues that are all related to driver issues, I could’ve bought them both Macs and still showed a profit on it.

For a Gamer: Astro Gaming A40 Headset ($199)When I was a teenager, my mom bought me Reebok Pump shoes to help me get better at basketball. Needless to say, it was a poor investment. With more and more video gamers turning their hobbies into potential careers, there’s actually some equipment that could help make the difference. These headphones are crazy good, and have a lot of extra features for those who taking their gaming seriously.

For an Internet Video Maniac: Boxee on AppleTV ($250)boxee.tv is a “social” media center (imagine Windows Media Center meets Facebook, only with less throwing sheep). AppleTV is an underperforming media center device that hooks up to your HDTV. boxee.tv + AppleTV is pure joy, but requires a fairly complex hack. Not anymore, these guys’ll do it for you, and just send you a preconfigured unit. Note: I have a professional relationship with boxee.tv (and I can get you invites).

Weirdest Gadget I can find that someone might actually like: Orbitsound T3 (not sure if they ship to US directly)
The company calls it a Mobile Stereo Speaker, I think it’s the modern boombox (notebuying something someone already has. Happy shopping, and don’t forget to check out the sales this Friday!

I recently had a phone interview with Lou Lenzi, Sr. Vice President, Product Management with Audiovox Accessories and he gave me the statistic that 13 million homes in the US currently use an antenna to receive television signal to their main TV. Then there is another 6 million that use and antenna to receive signal to one or more of their extra TVs. Lenzi explained that people have TVs in the spare bedroom, basement, or out in the garage, all fall into this category. That means that come February 17, 2009, there will be about 13-16 million TVs that will stop working unless some actions are taken. Some of you are saying 13 million plus 6 million is 19 million, but there are some small markets that are not required to kill their analog signal.

There are 2 different OTA (over the air) TV broadcasts. NTSC (National Television System Committe) and ATSC (Advanced Television Systems Committee). There is no such thing as a HD antenna, all antennas can pick up the ATSC signal, or the NTSC for that matter, it is just that the rabbit ear antennas aren’t able to pick up a strong enough digital signal. Each of the signals need a tuner to correctly interpret the signal for the television.

Everyone that has an older TV with a rabbit ears antenna, will have a couple options. The first is to pony up the money and pay for cable or satellite service on the TV. If you want to keep on receiving free television, your next option is to purchase a newer TV that comes equip with a digital (ATSC) tuner. If you want to keep your old TV, you will need to purchase a converter box that has a digital tuner. With both of these free TV options you will also need to purchase an antenna that is built for the ATSC signal, and is strong enough to receive the signal in your location.

For all of the options above there are some pros and cons. First of all, anytime an antenna is used there is the possibility of what is called “drop off”. Meaning, if the signal drops too low for the tuner to display the TV picture, the picture freezes or skips. There is no fuzzy picture that happens, which is the case when the analog (NTSC) signal is not strong enough. If you don’t have the correct antenna for your location, this problem may occur many times during a show or game, and become very annoying. The big bonus of using an antenna for HDTV is that the OTA signal is uncompressed. So if you receive a clean signal with no drop offs, you will have the potential for the absolute best picture possible, pending your TV display. If you decide to go with cable or satelitte, you will receive a 100% uninterupted signal (unless you have Comcast, but thats another issue all together), but the picture could be highly compressed. You will also be paying a monthly fee, where as with the antenna, HDTV and/or converter box, you will just be paying a one time fee. Finally, most of the indoor antennas are bulky and pretty much the eye sore of you entertainment center. Enter the RCA ANT1500.

Front view of the RCA ANT1500

Front view of the RCA ANT1500
with DVD case for size reference

Top view of the RCA ANT1500
with DVD case for size reference

Back view of the RCA ANT1500
with DVD case for size reference

This new antenna from RCA is a compact, multi-directional, HD optimized antenna. With its small, form factor, you can lay it flat on top of entertainment center, hang it flat on the wall behind your TV, or in theory, stand it upright on a shelf.

Before anyone goes out and purchases an antenna to use with their digital tuner, they should check out AntennaWeb.org. Here you can type in your address to see what channels should be broadcasted in your area, and what type of antenna you should be able to use to receive them. After you find out what antenna you should be able to use, I would purchase one at a retailer with a good return policy, in case the antenna doesn’t work quite as well as you’d like.

I live in an apartment near O’Hare airport creating 2 factors that are big downsides for digital reception. AntennaWeb.org says that I should use a powered multi-directional antenna. I tested this ANT1500 with my ATI HD Wonder card in my PC, and a 24 in widescreen monitor. I loved how small and compact the antenna was, I was able to shove it in the corner, out of the way of all of my A/V gear. I just wish I could have kept the antenna in the corner out of the way, all of the time. In fact, I had to move the antenna between 2 different locations depending on the channel that I wanted to watch. I think if the antenna wasn’t hard wired with a 6 ft. coax cable, I would have been able to attach a longer cable, and find a single location farther than 6 ft away from my tuner, that would be able to receive all of the channels successfully. With the antenna in the correct location in order to get a good signal, I would still have “drop off” about 3-4 times in a 30 min program.

RCA ANT1500 Back Stand

Besides having a hardwired coax cable, the only other design flaw is the “stand” that comes with the antenna. As you can see, there is a C shaped metal attachment that goes into 2 holes at the bottom of back of the antenna. The only thing is that, the cable comes out of the bottom as well. There is no notch or anything for the antenna to safely avoid bending at an awkward angle, making the antenna look like it is ready to fall over. I think the stand should have been thought about better, or just removed from the package altogether.

After reporting my not so awesome reception to AudioVox, they went ahead and sent me a Zenith converter box, saying it should work better than my HD Wonder card. Using the converter box was super easy, I connected the antenna to the box, and RCA cables from the box to my video and audio. The box automatically scanned for channels and was able to display programming details. Again, I had the exact same problems, needing to move the antenna between the 2 different locations, and 3-4 “drop offs” per 30 min program. My apartment might be one of the worst scenarios when it comes to digital reception.

If you live in a location where a non-powered multi-directional antenna will receive most of your channels, I highly recommend this antenna. Its small form factor is a huge plus in the world of antennas, because most of them are so darn ugly, and HUGE. Example A, B, C, D and E. Again, I would recommend trying the antenna out in your setup before you throw away your receipt.

I know some of you might be saying, with all this hassle of signal, and “drop off” why would I even want to bother with this whole HD antenna deal? As mentioned before, the two positives are no monthly payments, and uncompressed HD quality. But the real question is, whether or not either of those two are worth it, if your signal drops out every so often, especially during the big game. If you can receive a 100% free, crystal clear signal, with limited “drop offs”, I would say it is, for sure worth it. This digital transition, can be as costly or as not so costly as you want it to be. Hopefully this information can help you make the best decisions.

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About

Jeremy Toeman is VP Products for CNET. He has over 15 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include Viggle, Dijit Media, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents nothing but his personal opinion and outlook on things.