Publicis UKhttp://publicis.co.uk
There are five companies under one roof here at Baker Street. Each agency has its own specialism, with departments of highly motivated, highly talented individuals. Our one team approach allows us to create just the right team for our clients, from our diverse skill set.Mon, 14 Aug 2017 10:08:38 +0000en-UShourly1http://wordpress.org/?v=4.3.1“There’s a Good Immigrant”: Publicis UK to celebrate the vibrant and creative culture that migration inspireshttp://publicis.co.uk/news/theres-a-good-immigrant-publicis-uk-to-celebrate-the-vibrant-and-creative-culture-that-migration-inspires/
http://publicis.co.uk/news/theres-a-good-immigrant-publicis-uk-to-celebrate-the-vibrant-and-creative-culture-that-migration-inspires/#commentsMon, 14 Aug 2017 10:02:28 +0000http://publicis.co.uk/?p=113225A celebration of multiculturalism is to take place at 82 Baker Street – the home of Publicis UK – in the form of a thought-provoking and topical exhibition running from 17 August – 1 September 2017.

There’s a Good Immigrant will celebrate the creativity and diverse perspectives that migrants bring to British culture and the creative industries. Showcasing artists who are migrants themselves, second-generation migrants, or whose work encourages reflections on migration, the show will feature an array of artistic media – from painting, photography, sculpture and collage, to spoken word and virtual reality animation.

Highlight works on display include Immigration Is A Good Thing For British Culture by Bob and Roberta Smith, known for his awareness-raising protest art in the form of placard paintings; a photographic series by Sara Shamsavari that explores global identities amidst division and conflict; a provocative lookalike photograph by Alison Jackson showing Donald Trump posing for a picture with members of the Ku Klux Klan; a limited edition silk screen print, Reviewing the future in broken English, by Keith Piper, founder member of the BLK Art Group, the groundbreaking association of black British artists formed in the 1980s; Hormazd Narielwalla’s Lost Gardens collage series, the artist’s response to Brexit as a recent migrant; and Lost and Found: Seven Sisters by Abbas Zahedi, one of the artists currently exhibiting as part of the Diaspora Pavilion at the 57th Venice Biennale.

Artist Bob and Roberta Smith said: “Art is necessarily an international language. Immigration to Britain has made Britain an amazing culture, stronger with depth of appreciation of others woven into it. We are not an ignorant or naive monoculture, we are a polyphonic multi-faceted super abundant multiculture.”

Also featured in the exhibition will be a recording of internationally touring poet Inua Ellams’ Private School, an act of remembrance showing the repercussions of the transatlantic slave trade, as well as Aardman & BBC’s virtual reality experience, We Wait, which gives users a visceral understanding of what it’s like to be on board a smugglers boat as a migrant. Based on BBC News interviews with migrants, the hard-hitting VR animation will transport visitors to the heart of the refugee crisis, highlighting the sense of suspense and anticipation felt by displaced people journeying to Europe.

Conceived by advertising creative director Jo Wallace and developed in collaboration with curator Erin Manns and arts communications consultant Helena Zedig, There’s a Good Immigrant intends to provide a space for addressing the lack of diversity within the advertising industry.

Speaking about the idea behind There’s a Good Immigrant, Jo Wallace, Creative Director at Publicis UK, said: “We’re a creative business whose ultimate aim is to engage the public, yet, there’s no denying that advertising often fails to resonate with the diverse group of consumers we seek to speak to. The UK has a wonderfully rich cultural heritage, resulting from generations of different communities coming together, enriching society and inspiring new entrepreneurial visions. We need to reflect this melting pot of talent, with diverse voices, skin tones and perspectives in ads and that starts with welcoming greater diversity into agencies and marketing departments. With There’s a Good Immigrant, we aim to not only inspire clients and creatives from all backgrounds but also to provoke positive debate within the wider industry and beyond.”

Dave Monk, Executive Creative Director, Publicis London said: “Diversity of thought, culture, and experiences is a necessity for all creative industries. Experiencing art and ideas from people whose reference points and voices are different and varied is something that we’re absolutely committed to at Publicis London, and across the group. We absolutely believe that embracing thinking from everywhere will inevitably make us all creatively richer. This exhibition is a marvellous initiative by Jo, and the first of many to be held at 82 Baker Street.”

Funds raised through works that will on sale at the exhibition will be donated to arts charity Iniva (Institute of International Visual Arts), an evolving, radical visual arts organisation dedicated to developing an artistic programme that reflects on the social and political impact of globalization.

Follow @PublicisLondon on Instagram and Twitter for behind the scenes updates #TheresAGoodImmigrant #PublicisUK

Famed for Wallace & Gromit, Aardman is an award-winning animation studio creating film, broadcast, advertising and interactive entertainment. Recently they created an immersive short story for Oculus Rift based on BBC News stories. The experience transports the audience to a beach in Turkey, where they join a family waiting to cross the sea to Greece, sharing their hopes, fears and past experiences. www.aardman.com

Ildikó Buckley & Jane Palmer

Ildikó Buckley’s practice is rooted in notions of identity and self-presentation. A socially engaged exploration of people and the human condition. How identity is created, developed and performed within individual and social environments. She utilises media including video, photography, text and sculpture and the work often takes place over extended periods of time. Jane Palmer is a scenic painter, printmaker and textile designer-maker. www.ildikobuckley.comhttp://janepalmer.org/home/

Dave Buonaguidi

Dave has worked in advertising for over 30 years, founding St. Luke’s, the world’s first Co-operative ad agency and most recently Karmarama in 2000. In 2003 he created the iconic MAKE TEA NOT WAR poster for the anti-war march. It now is part of the collection at the V&A and hangs in the Trento museum of modern art. He loves to make work that creates a reaction. https://printclublondon.com/artist/dave-buonaguidi/

Suchi Chidambaram

Suchi Chidambaram is a painter drawn to views of cities, their people, the architecture and the absorbing stories behind them. These are not painted in situ, rather they are painted from a distinctive memory of these places, often driven by Suchi’s emotions as she works to capture the mood of these cities. www.suchis.com

Inua Ellams

Inua Ellams is an internationally touring poet, playwright, performer, graphic artist & designer. He has published two volumes of poetry and had plays run at the Edinburgh International Theatre Festival and England’s National Theatre. www.inuaellams.com

Alison Jackson

Alison Jackson is a BAFTA and multi award-winning artist who explores the cult of celebrity culture as created by the media and publicity industries. Jackson makes works about celebrities doing things in private using lookalikes. www.alison-jackson.co.uk

Hormazd Narielwalla

Hormazd Narielwalla works in collage using found materials; bespoke Savile Row tailoring patterns, and their antiquarian and contemporary trade counterparts, to create artworks exploring the body in abstract form. Narielwalla’s work is a meditation on the human condition. www.narielwalla.com

Keith Piper

Keith Piper is a leading contemporary artist, curator, critic and academic. He was a founder member of the BLK Art Group, the groundbreaking association of black British artists formed in the 1980s when the artists were students. www.keithpiper.info

Sara Pope

Sara Pope is a contemporary artist known for her pop lips art. Exploring the ideas of communication, she asks the model, to think of emotions, love, happiness or flirtation, which she captures photographically. Her portrait of Pope Francis is in the Vatican. www.sarapopeart.com

Sara Shamsavari is an artist whose work explores and reinterprets identity. Sara has exhibited and lectured globally in galleries, museums, public, political and educational spaces. Her work and profile have featured multiple times across various media and publications including BBC1, New York Times and The Guardian. www.sarashamsavari.com

]]>http://publicis.co.uk/news/theres-a-good-immigrant-publicis-uk-to-celebrate-the-vibrant-and-creative-culture-that-migration-inspires/feed/0Giant, medieval-style tapestry celebrates Northern Ireland’s connection to Game of Thrones®http://publicis.co.uk/news/giant-medieval-style-tapestry-celebrates-northern-irelands-connection-to-game-of-thrones/
http://publicis.co.uk/news/giant-medieval-style-tapestry-celebrates-northern-irelands-connection-to-game-of-thrones/#commentsMon, 17 Jul 2017 12:18:05 +0000http://publicis.co.uk/?p=113221With fans having had to wait longer than usual, Game of Thrones® season 7 is finally upon us. And, with the new season comes a brand new Tourism Ireland campaign that will showcase Northern Ireland once again as Game of Thrones® Territory to millions of fans worldwide. With fewer episodes this season than ever (season 7 of Game of Thrones® will be the shortest yet, with just seven episodes), Tourism Ireland’s latest campaign offers fans the chance to re-live their favourite scenes from the show all year long.

The campaign, created by Publicis London, in partnership with HBO, will also be rolled out by Tourism NI in Northern Ireland and the Republic of Ireland.

This year’s campaign is bigger than ever before – featuring a giant, 77-metre long, Bayeux-style tapestry which tells the story so far from season 1 to season 6, bringing to life the trials and tribulations of the show’s characters in its most epic and famous scenes. The tapestry will be woven from one enormous piece of linen supplied by Thomas Ferguson’s in Banbridge, one of the last surviving linen mills in Northern Ireland – giving fans a chance to re-visit all the key events which led to the season 7 premiere.

As season 7 unfolds, new sections of the tapestry will be revealed each week, in the build-up to the next episode, capturing key events from the previous week. Tourism Ireland will share these new sections via social media – using a mix of cinemagraphs (“living” photographs), time-lapse videos of the weaving process, carousels and Instagram Stories – to bring the creation of the tapestry to life.

Each element of the campaign will drive people to a special section on Tourism Ireland’s international website, Ireland.com – where an interactive ‘Northern Ireland Game of Thrones® Tapestry’ web app will allow fans to zoom in and explore the tapestry in full, reliving some of their favourite scenes from previous episodes. Fans can use the app to share those scenes with their friends, via social media, and can link to pages showing where they were filmed in Northern Ireland. They can also start to build an itinerary for their holiday to Northern Ireland.

A huge range of unforgettable Northern Ireland locations stands in for everything from Winterfell to the Iron Islands in Game of Thrones®. These iconic settings ooze mystery, fantasy and the medieval – and you never know when you might stumble across a direwolf!

An exciting feature of the tapestry is that it will feature a hidden cameo appearance by a famous face who will appear in the show in S7. The tapestry will be hung in the Ulster Museum.

The campaign kicks off today (Monday, 17 July) and will roll out across Facebook, Twitter, Instagram and YouTube in ten markets – including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia. Tourism Ireland will also target its own social fanbase – posting and tweeting to its 4 million Facebook fans and more than 403,000 followers on Twitter globally.

It will build on the success of Tourism Ireland’s previous Game of Thrones® campaigns, including the 2016 ‘Doors of Thrones’ campaign which reached an estimated 126 million people around the world, with the campaign’s various short films being viewed 17 million times, generating coverage worth about £11.3 million. The ‘Doors of Thrones’ campaign has racked up over 30 awards and accolades from the marketing and advertising industry across Europe and the United States, including three prestigious Cannes Lions awards.

]]>http://publicis.co.uk/news/giant-medieval-style-tapestry-celebrates-northern-irelands-connection-to-game-of-thrones/feed/079 year-old rally driver, Rosemary Smith, becomes oldest person to drive a Renault Sport Formula One™ team carhttp://publicis.co.uk/news/79-year-old-rally-driver-rosemary-smith-becomes-oldest-person-to-drive-a-renault-sport-formula-one-team-car/
http://publicis.co.uk/news/79-year-old-rally-driver-rosemary-smith-becomes-oldest-person-to-drive-a-renault-sport-formula-one-team-car/#commentsFri, 14 Jul 2017 10:16:18 +0000http://publicis.co.uk/?p=113213At 79 years-old, Rosemary Smith is proving age is just a number as she fulfils her lifelong dream of driving an 800bhp car.

The 3 minute 40 second film is part of a 360 campaign “The Ultimate Test Drive” created by Publicis London. It has been created to help celebrate 40 years of Renault in F1™. The full campaign encompasses OOH, print, digital display and social.

Renault and Publicis London saw an opportunity to make rally-driver Rosemary’s dream come true, arranging for her to get behind the wheel of the 800bhp Renault Sport Formula One™ Team car, while also comparing notes with current Renault Formula One™ Team driver, Jolyon Palmer.

In a male-dominated sport, Rosemary has driven against the best names in the business, taking home countless trophies, despite set-backs such as disqualifications and naysayers.

A tireless passion for the sport has helped meant never giving up and always striving, regardless of professional and personal challenges.

‘Passion’ is Renault’s guiding principle and a value that has driven the Motorsport division to perform and win for more than a century, and Rosemary embodies and represents it at its best. An empowering and tangible proof that following your passions and focusing on what excites you, not only gives you strength but inspires the world around you.

Rosemary initially trained as a seamstress and opened her own dress shop, which unexpectedly became her route into the world of motorsport when one of her clients invited her to navigate in a rally. However, it wasn’t long before the Dublin-born craver of excitement switched to driving and the silverware soon followed.

The Irish racer competed in some of the most iconic rallies around the world, taking home many trophies despite disqualifications and people looking to hold her back in the notoriously male-dominated sport. A particularly poignant victory was the famous Tulip Rally, which she won in 1965, an achievement which made not only the motorsport world take notice but also Hollywood, with Elizabeth Taylor and Richard Burton sending her a huge bouquet and congratulatory letter.

After years competing and winning at the highest level in world rallying, Rosemary set up her own driving school using Renault Clios and for the past two decades has campaigned for young driver education to be introduced in schools across the country.

Despite these achievements, Rosemary never got the chance to partake in arguably the greatest motorsport experience, driving an 800bhp car, until now.

With encouragement from long-term friend and navigator, Pauline Gullick, in addition to Palmer, Rosemary soon got to grips with the notoriously-hard-to-drive race car, increasing her confidence with every lap of the renowned Circuit Paul Ricard in Le Castellet, southern France.

Speaking of the experience Rosemary said: “Driving an 800bhp car is something I, like many other racers, have always dreamt of but I didn’t think I’d ever have the opportunity to do it, so when the Renault Sport Formula One™ Team contacted me I jumped at the chance. It was definitely very different to the rally cars I’m used to but was an amazing experience. I could feel myself getting more and more comfortable with the car and being able to speak to Jolyon, driver to driver, also helped when the nerves did kick in.

“After racing and facing the challenges of competing in a male-dominated sport together for many years I was so happy that my friend Pauline was able to share this latest milestone and give me that extra boost. It just goes to show that anyone can fulfil their dreams at any age if they put their mind to it and always follow their passions.”

James Boyer, Marketing Director, Renault UK, said: “Rosemary is a truly inspirational racer and woman who so strongly embodies our guiding principle of passion for life, so it was a privilege to help her achieve her dream of driving a Renault Sport Formula One™ Team car as part of our 40th anniversary celebrations. It was great to see her out on track, pushing herself to get everything she could out of the experience.

“Also as part of our activity around Renault Sport Formula One™ Team’s milestone, anyone who test drives a Renault at one of our dealerships will be entered into a draw to be one of ten lucky winners who will follow in Rosemary’s tyre tracks and get behind the wheel of a Renault Sport Formula One™ Team car.”

Dave Monk, Executive Creative Director, Publicis London, said: “It’s not very often you unearth a story like Rosemary’s, she’s a remarkable woman, a tremendous athlete, and embodies the kind of passion for life we can all learn a lesson or two from. I think this piece of work will resonate with hearts and petrol heads alike.”

Whilst Rosemary’s film works on a brand level, the goal of the 360 campaign is to encourage people to test drive any Renault car at their local dealership for the once-in-a-life time chance of winning a Renault race car experience: to drive a series of Renault F1 cars. (Formula Renault 2.0, 2012 F1 car and a bespoke two-seater modern F1 car)

]]>http://publicis.co.uk/news/79-year-old-rally-driver-rosemary-smith-becomes-oldest-person-to-drive-a-renault-sport-formula-one-team-car/feed/0Publicis London and POKE pick up Gold, Silver and Bronze at Cannes Lions 2017http://publicis.co.uk/news/publicis-london-and-poke-pick-up-gold-silver-and-bronze-at-cannes-lions-2017/
http://publicis.co.uk/news/publicis-london-and-poke-pick-up-gold-silver-and-bronze-at-cannes-lions-2017/#commentsSun, 25 Jun 2017 14:21:24 +0000http://publicis.co.uk/?p=113216This year at Cannes Lions Festival of Creativity, Publicis London and POKE was awarded with 1 Gold, 1 Silver and 5 Bronzes for our work for Tourism Ireland “Doors of Thrones”, Heineken “Worlds Apart” and Heineken “No more excuses”.

Creative Circle is an awards body run and judged by creatives. It recognises and showcases great ideas, fresh thinking and craft. It is also an education body, run and developed by creatives.

Doors of Thrones is part of a wider campaign for Tourism Ireland which has leveraged the success of Game of Thrones, which is filmed in the country.

The Doors of Thrones campaign features ten beautifully crafted doors, carved from the famous Dark Hedges trees that appeared in the show but blew down in a storm, and are now hung in pubs across Northern Ireland, creating a tour of the country for Game of Thrones fans.

On Monday 15th May in New York, Publicis London’s ‘Doors of Thrones’ campaign for Tourism Ireland won the People’s Voice award in the category of “Best Social Community Building and Engagement” at the Webby Awards.

The Webby Awards is the leading international award honouring excellence on the internet.

Doors of Thrones is part of a wider campaign for Tourism Ireland which has leveraged the success of Game of Thrones, which is filmed in the country.

The Doors of Thrones campaign features ten beautifully crafted doors, carved from the famous Dark Hedges trees that appeared in the show but blew down in a storm, and are now hung in pubs across Northern Ireland, creating a tour of the country for Game of Thrones fans.

]]>http://publicis.co.uk/news/doors-of-thrones-for-tourism-ireland-wins-the-peoples-voice-award-at-the-webby-awards/feed/0UBS embrace the future of wealth management with new campaign; ‘Behind every number, there’s a story’ by Publicis Londonhttp://publicis.co.uk/news/ubs-embrace-the-future-of-wealth-management-with-new-campaign-behind-every-number-theres-a-story-by-publicis-london/
http://publicis.co.uk/news/ubs-embrace-the-future-of-wealth-management-with-new-campaign-behind-every-number-theres-a-story-by-publicis-london/#commentsWed, 03 May 2017 11:02:52 +0000http://publicis.co.uk/?p=113198UBS, the world’s largest Wealth Manager and Publicis London have created an integrated campaign to launch UBS SmartWealth; an entirely new type of online investment platform; centred around goal based investing.

UBS SmartWealth is a digital wealth management platform with a minimum investment of £15,000; it aims to help a new audience achieve their life goals.

The platform provides automated advice to recommend a suitable investment strategy, based on a client’s individual financial situation, relative to their attitude to risk and their investment objectives. UBS’s extensive and global team of investment experts then execute the client’s strategy.

The campaign is part of a wider global strategy for UBS SmartWealth, and aims to help the bank maintain its leadership in the increasingly disrupted financial landscape and service the emerging modern investor.

Publicis London took the approach to move away from the category norms of highly rational messaging to instead dramatize the emotional benefit of achieving one’s aspirations in life, moving the conversation on from what an online investment tool can do for you now, to what it can enable in your future.

Recognising how difficult this new audience can be to reach and how cluttered the market place is, in partnership with MediaVest and Headland, the campaign features an emotional 90-second film with a 60-second cut down, as part of a highly targeted direct response approach in both messaging and media across; search, social, and display supported by Sky AdSmart TV.

The film exposes the stories behind the significant numbers of one man’s life, from birth to the present day and beyond. Rattling Stick’s Sara Dunlop brought her craft and unique viewpoint to the film, layering in era specific detail and real emotion to each of the scenes through the man’s life. The film aims to show that, with UBS SmartWealth, investing isn’t about cold, hard figures but the dreams and goals we all have.

Shane Williams, co-head of SmartWealth, stated: “Life goals are at the centre of the client’s wealth management strategy. In this campaign Publicis have brought this thinking to life in a moving film and engaging through the line activity to help us launch UBS SmartWealth.”

Dave Monk, Executive Creative Director, Publicis London says: “We all think banking is about hard numbers, but the truth is, behind every personal investment decision is just a human being making plans for their future. This campaign plays on the idea that even a cold hard digit can have a personal meaning; From the time of your child’s birth, the door number of the family home, or the number plate of your first car. We’ve tried to create work that puts some heart into the banking world, and we hope the launch film by the hand of Rattling Sticks’ brilliant Sara Dunlop together with the surrounding campaign will find a way to connect with people”.

POKE makes two key promotions; Tom Bayliss to Managing Director and Christina Marks to Head of Client Services; and has hired Colin Bryne as Group Creative Director, Heineken

POKE has promoted Tom Bayliss, its head of client services, to the role of managing director, and named Christina Marks, a business leader on some of the agency’s key accounts, as the new head of client services, replacing Bayliss.

Bayliss will take responsibility for the day-to-day running of the agency, and will oversee continued growth of the business, continuing to work with Nick Farnhill, co-founder & CEO of POKE and recently appointed CEO of Publicis London, to focus on the integrated growth and strategic positioning for both businesses, which remain separate entities within Publicis UK.

Bayliss joined POKE in August 2014 to head up client services. Prior to joining POKE he spent seven years at Elvis; as a business director; head of integrated accounts; and new business director; securing wins with Virgin Holidays, Wagamama, RateSetter and Fulham Football Club. Bayliss has led a number of high-profile award winning accounts during his career, and has sat on the jury for various awards. Outside of work he is a volunteer trustee for HIV charity Positive East.

In her new role, Marks will be responsible for the client services team within POKE – working with the agency’s account teams to deliver the best quality service and work for all clients. She’ll also work closely with the client services leads across Publicis UK to ensure seamless integration and efficiency for Publicis UK clients.

Marks joined POKE in July 2011 having started her career working at a number of integrated and digital agencies. During her time at POKE she has been responsible for some of the agency’s key accounts. Most notably, she managed the social launch of the EE brand back in 2012, led Orange’s highly successful and award-winning sponsorship of UEFA EURO 2016 – Orange Sponsors You. And, most recently, heading up Heineken’s global sponsorship of Formula One within Publicis UK.

Nick Farnhill, CEO, POKE & Publicis London said: “Tom is a highly respected and integral member of the POKE team. He’s a natural leader, and both he and Christina have a track record of impeccable client service. They both know POKE inside and out and have the confidence and determination in ensuring we continue to drive innovation and new thinking. I’m so pleased they have accepted the challenge and have every faith in them at what is a very exciting time in the agency’s development”.

POKE has also made a senior creative hire, reflective of the size of the global Heineken account being run out of Publicis UK.

Colin Byrne will join as group creative director, Heineken. He will report into Nik Roope, co-founder and executive creative director of POKE, and global creative digital lead on Heineken. Byrne will work collaboratively with the wider Heineken team at Publicis UK; Dave Monk, executive creative director, Publicis London, and Marcus Iles and Jason Fletcher, joint group creative directors, Publicis UK.

Byrne joins the agency from VCCP where he spent the past seven years as digital creative director shaping and developing the agency’s integrated offering and sharpening its digital output. During his seven years at the agency, Byrne helped create some of VCCP’s most innovative and acclaimed work for the likes of McLaren, The Sunday Times, Bet Victor and O2, including O2’s Be More Dog campaign and the O2 Priority app platform.

Prior to VCCP, Byrne was Group Creative Director at AKQA where he spent seven years.

His work has been recognised by many international awards juries including Cannes Lions, Clios, LIAA, British Arrows and One Show.

Nik Roope, ECD, POKE said: “Colin joining the team on Heineken will be a shot in the arm for this significant new global digital account, run from the London office. Colin mixes great creative ability with the pragmatics needed for driving real innovation across multiple agencies in multiple locations.”

]]>http://publicis.co.uk/news/poke-appoints-tom-bayliss-as-managing-director-alongside-other-key-appointments/feed/0Publicis London bolsters client strategic offering by adding Dom Boyd, CSO to Management Teamhttp://publicis.co.uk/news/publicis-london-bolsters-client-strategic-offering-by-adding-dom-boyd-cso-to-management-team/
http://publicis.co.uk/news/publicis-london-bolsters-client-strategic-offering-by-adding-dom-boyd-cso-to-management-team/#commentsWed, 22 Mar 2017 12:08:09 +0000http://publicis.co.uk/?p=113184Publicis London has hired Dom Boyd, the Group Head of Planning at adamandeveDDB

and Chair of the APG as its Chief Strategy Officer

Publicis London has seen substantial growth over the past 18 months, securing big accounts including Morrisons, P&G Dish, Heineken global digital and YOPA. A recent rejig of the management team, with Karen Buchanan and Nick Farnhill’s new positions, is ensuring greater collaboration and enabling more seamless access for clients to all specialist skills.

To cement the agency’s position as its clients’ partner in their business transformation and to build its strategic offering, Publicis London has hired adamandeveDDB’s multi award winning Group Head of Planning Dom Boyd as its new Chief Strategy Officer.

He has lead strategy on innovative award-winning work with recognition from Cannes Lions, Clios, D&AD, Webby, MOMA, Campaign Big and Epica.

Nick Farnhill, Publicis London, says: “Dom is widely known as one of the best planners in the industry, he signals a very clear intent at Publicis London. We’re really excited about him joining at this time in our evolution as an agency, and look forward to him working with the team in driving the agency’s shared agenda in developing bold and innovative creative ideas to help drive business transformation for all our clients.”

Dom Boyd, says: “While adamandeveDDB is a tough place to leave and I’m incredibly proud of what we’ve achieved, Publicis’ digital leadership, entrepreneurial DNA and scale of ambition make it a very rare beast – an agency genuinely committed to transformational thinking. Nick, Dave and Karen & Guy are a class team that live & breathe digital, so I’m massively excited about creating a future-facing agency together that produces amazing work.”

Previous to adamandeveDDB he was head of planning at Mortimer Whittaker O’Sullivan winning Wickes, Ryvita, Tiscali, Swiftcover.com, Blue Dragon and Allied Bakeries accounts.

He started his career at AMV BBDO including award-winning work for The Economist, BBC, RSPCA and Yellow Pages.

Publicis has won the 2018 Olympic Global Brand Campaign brief on behalf of the International Olympic Committee, following a competitive pitch.

The project will be led out of the Publicis UK office, with support from Publicis NY. Publicis and POKE are tasked with developing broadcast, digital activation and integrated Olympic Channel content to promote the Olympic Movement and the Olympic Values on the lead up to the Olympic Winter Games PyeongChang 2018, in South Korea.

The agencies will work together to support the IOC in its mission to build a better world through sport; by showcasing how sport, the Olympic Games and Olympians are a force for good in the world.

The campaign will launch in the months leading up to the Games, which will take place in February 2018.

Melinda May, Vice President Marketing Strategy & Activation at the IOC said: “We’re delighted to be working with Publicis and Poke in delivering such an important campaign. We were impressed by the collaboration and dedication shown, and the deep interest and understanding of the IOC’s mission. We felt they were the best agencies to develop our campaign.”

Nick Farnhill, CEO at Publicis London and POKE said: “We’re thrilled to be working with the IOC, it’s a great privilege. They are passionate and committed to building a better world through sport, and the opportunity to be their partner in delivering world-class communications and a global participation idea for the 2018 Olympic Winter Games is one of the most exciting projects we could be involved with.”