Pop-Ups: The Way Forward

Dining in London has always been exciting with the huge array of options to choose from when visiting, or living in, the capital. The pop-up phenomenon has been exciting and interesting to observe and sample, and now increasing numbers of these ‘temporary’ ventures are going permanent.

Pop-ups provide the opportunity for up-and-coming talent to give the restaurant game a go – it’s a good way to trial a concept and explore what does/doesn’t work, as well as raise awareness. Vitally, the entrepreneur is able to get direct feedback from people eating their food in front of them!

Many pop-ups prove so successful during their temporary stint that they end up as a permanent fixture due to popular demand. Take Patty and Bun, hip burger bar near Bond Street, and Frank’s Café & Campari Bar, located on the 10th floor of a Peckham multi-storey car park.

You don’t need much to start up – a tiny budget, a truck or a couple of tables and chairs, along with a clear and unique concept that will get people talking. And (it really goes without saying) a quality offering. Build you fanbase and use social media to create a buzz and, importantly, get feedback.