Marketing Mix Strategies

Marketing Mix Strategies

Marketing mix strategies is the 2-month practical course, which is the part of the Strategic Marketing program, as well as the MBA program. The marketing mix model is one of the main elements of any business strategy.

Educational format: in distance with a real tutor (real CEO/business trainer, TOP manager).

The program includes:

125 pages of the author’s structured material, presented in the form of step-by-step instructions,

tables, figures and practical conclusions

video lectures and video presentations

templates and check lists

analytical tests

the final practical task, verified by the program tutor.

List of templates and checklists provided:

marketing mix analysis checklist

product optimal price calculation (excel)

detailed competitive market analysis according to the marketing mix (excel)

effectiveness of advertising campaigns report (excel)

advertising budget calculation (excel)

calculation of the promotions effectiveness (excel)

Results:

Obtaining a knowledge on the marketing mix model

Formed skills of analysis and development of a marketing mix strategies

Developed marketing mix strategies

Detailed competitive market analysis with the help of template

Calculation of the optimal price with the help of template

Ready advertising budget calculation

Skills in effectiveness of advertising campaigns report development with the help of template

Feedback from a real tutor (CEO / business consultant, TOP manager)

Content:

Marketing mix 4P basic model

5P model

7P model

Marketing communication strategies

Forms of communication

Advertising

Public relations (PR)

Sales promotion activities

Direct marketing

Internet marketing

Personal sales

Merchandising

Advantages and disadvantages of forms and types of advertising

Stages of communication forms development

Target audience selection

AIDA model

Efficiency indicators

Quality of advertising campaigns analysis

Effectiveness of advertising costs analysis

Advertising performance annual report

PR campaigns effectiveness evaluation

Content analysis

The principles of advertising budget formation

Product Strategies

New Product Development

Product Lifecycle Marketing

Characteristics, goals and marketing strategies of Product Lifecycle

Quality and competitiveness

Brand management

Pricing strategies

Marketing Pricing Factors

Price Marketing Guidelines Based on Consumer Perceptions of Quality

The strategic goals of the company as a factor of the level and behavior of prices

Marketing Pricing Methods

Marketing Pricing Tactics

Sales strategies

Distribution channels

Distributor selection strategies

Relations in distribution channels

Forms of control and stimulation of the distributors

Strategies for the company to attract distributors

Types of competition in distribution channels

Franchising

Find out about the availability of special offers in your country, the Academy’s loyalty program and possible discounts.

As a manager of an e-commerce business, it’s up to you to make the decisions that shape the future of the business, help it to move forward, grow, and achieve all its goals. In other words, there is a lot of responsibility on your shoulders when it comes to choosing and implementing effective management strategies. Each strategy is chosen with a specific goal or purpose in mind and this is what helps to shape the various steps and processes taken.

If you’ve been looking to create buzz around your products and company, increase sales in a short amount of time, build your customer base, and even re-engage with existing customers, then a flash sale can end up being a great management strategy. But how do you ensure that the flash sale works to your advantage? How do you ensure there are no negatives that come out of it? Here are some tips that will make sure the flash sale is a positive for your company.

Make Sure You’re Creating BuzzThe whole idea behind a flash sale is to generate buzz, excitement, and then a large number of sales in a short period of time. However, that buzz isn’t going to be created on its own – it’s up to you to get the ball moving. So how do you generate buzz and ensure that people actually take part in the flash sale? This is where advertising comes into play.Ideally, you’re going to want to advertise the flash sale at least 24 hours in advance. You don’t want to start advertising it too early, as you don’t want people to forget about it. You can send out an email newsletter blast to existing customers, post a banner about the sale on your website’s homepage, and of course post information to all your social networks.

Ensure It’s a DealYou also need to make sure that the flash sale is a deal – meaning it’s a product that people will want at a great price. Trying to blow out inventory that was never popular or old typically isn’t going to result in a great flash sale experience. Customers want to feel as though they are getting an incredible deal, a once-in-a-lifetime deal if you will.

Use the Sale to Attract New CustomersFlash sales will most definitely appeal to your existing customers, but as experts explain, flash sales are also a great way to attract brand new customers. This limited-time offering is a great way to draw newbies in to try out your products without the regular priced commitment. You’ll already be seen in a positive light for the deal, so this is an opportunity to build on opening that door and convert that new customer into a loyal customer.How can this be done? You need to make sure the flash sale runs smoothly; the checkout experience is fast, simple, and secure; the site is quick and loads fine; that you have inventory availability; and that shipping is fast and worry-free. ...