Genius Idea: Measures the effectiveness of Twitter campaigns by analyzing the locations of your followers.

Knowing where your Twitter followers are located can not only feed your curiosity, but it can also help you measure the success of your social campaigns. To do this, TweepsMap links to your Twitter account, analyzes your followers and provides a map or chart that shows where they're located by country, state or city.

Launched in October, the tool helps Twitter users learn if their campaign is successful in a targeted region. For example, if your Twitter campaign is targeted toward Chicago residents, TweepsMap helps you see how many of your followers are actually located in Chicago.

"One of the most important aspects of a campaign is to measure location to see where your followers are and if they are engaged or not," says Samir Al-Battran, founder of TweepsMap. "TweepsMap helps you learn whether you need to adjust your campaign to reach your targeted audience."

After authorizing the TweepsMap API, it generates a color-coded map with Twitter birds spread across it to show the number of followers in that specific location — red birds represent the largest number of followers, and yellow represents the second largest number.

The map shows that most of Mashable's followers are located in the United States, South America, the United Kingdom and India. TweepsMap also provides the percentages of Mashable's followers in three top locations - "44% of mashable's followers are from #United States, 7% from #United Kingdom & 4% from #New York".

Users can use the TweepsMap widget to display their own statistics on any website or blog.

"For individual users, TweepsMap is a fun tool to check out the distribution of their followers and share them on Twitter," says Al-Battran. "For larger organizations, the goal of TweepsMap is to help them measure the effectiveness of their campaigns."

TweepsMap does not automatically tweet results without the users permission or store personal Twitter account information.

One of the challenges with TweepsMap is that less than 10% of Twitter users do not add accurate locations on their Twitter accounts, says Al-Battran. Most users only add their country or state instead of their residing city. That's why most of the Twitter birds on the TweetsMap represent the number of followers in a country rather than in a city.

The site now has about daily 1,000 users and Al-Battran plans to expand TweepsMap by launching premium services in the future for larger Twitter accounts.

Where are your Twitter followers located?

Series Supported by Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

Mashable
is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.