Transforming customer experience into an actionable marketing strategy: A guide

The workforce as we know it is changing and companies must be ready to adapt to fast change as we become ever more tech-centric. However, despite the digital noise there is one element that will always remain a constant requirement for success; delivering an excellent customer experience (CX) and maintaining a well-received brand image. In

Exploring the untapped opportunity of the ‘transaction moment’

There is no question that reaching today’s digital-first audience requires a powerful online presence. So it makes sense that digital takes a sizeable 38% share of advertising spend worldwide, equal to $220 billion. But the problem is: it’s not working. A recent study found that global marketers feel a quarter (26%) of spend will fuel ineffective channels

Yesterday (July 5), the DMA (Direct Marketing Association) published its annual Email Benchmarking Report. Analysing the performance of over 23 billion emails over the course of 2017, results showed that email has yet to be unseated as digital marketers’ top-performing channel. At 97.5%, delivery rates remained extremely high – that figure represents just a slight

How to keep up in the era of digital progression

Technological innovation has transformed the way we work, play, interact, and behave. Consider this: in 1995, there were 16 million internet users worldwide; today that figure tops four billion. Mass web adoption has driven improvements from healthcare to financial services, but along with this innovation has come higher expectations among consumers for personalised communications, products,

Online and Offline Marketing Tactics to Position your Consulting Business in the APAC Market

Online and Offline Marketing Tactics to Position your Consulting Business in the APAC Market 22.11.2017 Posted by: admin Category: Vivoadvert No Comments As a business owner, you may be wondering where to invest your money and which one gives you better ROI. In modern marketing, more and more marketers use online marketing to reach out