We’ve seen fire used as a way to cut hair before, but one hairstylist in Pakistan is literally setting his clients heads on fire just to make their hear easier to comb. It’s an impressive, albeit shocking, display, that has recently made him famous around the world.

Shafqat Rajput, was just another barber in the city of Bahawalpur, Pakistan’s Punjab province, but after a patron recorded a video of him practicing his unique fire treatment on a customer and posted it on Facebook, he instantly became an overnight internet celebrity. The short clip shows the young hairstylist sprinkling powder on the patron’s hair, followed by a healthy dose of an unknown flammable fluid before casually setting his head ablaze with a lighter. He proceeds to comb the hair while it’s burning, using a comb and brush. After putting the fire out with his fast brushing, Rajput repeats the procedure. All this time, the client sits calmly in the barber’s chair, looking at his burning hair in the mirror.