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Raines joined GameStop as chief operating officer in 2008. Previously he held various retail operations management positions at The Home Depot, No. 39 in the Top 500 Guide, including executive vice president of U.S. stores and president of the chain’s southern division.

The new structure “reflects the fact that the video game industry is evolving into different platforms beyond the console, and GameStop is well positioned as a multichannel retailer and aggregator for all things gaming,” says Raines.

Robert A. Lloyd, previously executive vice president and chief financial officer, was named senior vice president and acting interim chief financial officer.

The moves come less than less five months after GameStop promoted Michael K. Mauler from senior vice president of supply chain and international support to executive vice president, GameStop International.

“Paul, Tony, Rob and Mike are filling key positions that will allow GameStop to continue its growth both here and internationally,” says DeMatteo. “This includes expansion into new markets and continued focus on strategic initiatives such as our new loyalty program, downloadable content marketing and sales, and the evolution of GameStop.com into a robust digital platform.”