Are You Leveraging Social?

Let’s talk about learning social media! Not only has social media become a ubiquitous tool in our personal lives, but it’s one in our academic and professional lives, too. Whether you’re a student, professor, or professional, you have to step out of your comfort zone to embrace technology and explore how to build relationships through new media.

Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing and Communications Graduate Online Program at West Virginia University. She is a consultant actively involved in researching new directions in public relations, reputation management, crisis communications, and of course social media and author of the upcoming textbook Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. (Women Worldwide listeners can pre-order a copy here.)

Stay tuned as we dive into Karen’s celebrated work in the world of teaching social media, and discuss the pros and cons of using social media—from building relationships and creating a community to cyberbullying and “fake news.”

In This Episode

The pros and cons of leveraging social media

Karen Freberg’s New York Time’s best-selling book and forthcoming, full-length textbook

How to prevent cyberbullying by thinking twice before hitting send

Verifying the veracity of our social media new sources

Choosing how and where we spend our valuable time and attention online

Networking and building relationships

Quotes in This Episode

“I tell my students all the time that I have three weaknesses: coffee, shoes, and technology.” —Karen Freberg

“I love the fact that social media allows you to become your own media outlet and establish your own brand.” —Karen Freberg

“It’s very tempting to be first without going through the facts.” —Karen Freberg

“From an ethical point of view, I try to lead by example. I tell my students, my personal philosophy on social media is to be positive.” —Karen Freberg

“Time and attention are our two biggest currencies that we have right now on social media.” —Karen Freberg