Professional service firms, like all B2B/B2G enterprises, need to build a sustainable model of business development. A sustainable model is one that is consistent, well formulated, complete, and easily implemented or replicated across the company. Sustainability is also critical as firms transition through growth stages, such as adding new offices; acquiring other firms; or integrating new service areas into the company's practice.

Sales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.