If you’re planning your schedule for the busy winter months, make sure not to miss out on the biggest winter sporting events in the United States. From professional bull-riding to the world-renowned X-games, these events can make your company more visible and help you earn new clients. Here are five significant events you can’t afford to miss out on.

Professional bull-riding is known throughout the United States as one of the most extreme and grueling sports around. With deep roots dating back to American cowboy culture, the Professional Bull Riders Built Ford Tough World Finals is the biggest stop on the circuit for the best bulls and riders in the country.

One of the most heavily trafficked events in the country, the stream of people that make their way in and out of the exhibit area offers the perfect opportunity to sell your brand and gain some exposure.

Attended by some of the best winter sports athletes in the world, The X-Games will enjoy its 16th run this winter at Buttermilk Mountain in Aspen Snowmass, Colorado. Featuring such extreme sports as snowmobile racing and ski and snowboard half-pipe, The X-Games are also a massive party, hosting bands from around the country and a three-day festival that takes over the entire village.

What makes The X-Games unique is that it’s one of the few locations in the world to see some of the best winter athletes on the globe, world-class music acts, and vendors from around the country. People treat the weekend like the festival it is, and exhibitor tents are highly trafficked during the days of the event. What’s more, the crowd is engaged and excited to learn more about the vendors who are present.

The Monster Jam World Finals in Las Vegas, Nevada, is one of the biggest monster truck rallies in the United States and promise three days of heavy traffic and exciting events.

Held each year at Sam Boyd Stadium, this event features racing and freestyle monster truck competitions and currently ranks as the highest-profile monster truck event in the world. The three-day event draws a huge amount of media attention, so erecting a series of custom promotional tents can mean big business and widespread visibility for your company.

A 500-mile Sprint Cup Series NASCAR race, the Daytona 500 is one of the biggest NASCAR events in the world and sells out on a regular basis. Ideal for any brand interested in bringing some pop-up tents and spending the day in the sun, the Daytona 500 is a perfect place to get noticed and to help interested attendees learn more about your company.

Each of these major winter sports events can represent a solid cash crop as you’re willing to grab your branded canopy tents and get busy building relationships with event-goers! While the winter season can get busy, these five big events are too lucrative to miss.