Data to make events more effective for Amex Meetings & Events clients

Partnership with DoubleDutch to equip meeting planners with a complete set of metrics for performance analysis

17/10/2014

Pictured: The DoubleDutch event app

American
Express Meetings & Events has teamed up with event technology provider
DoubleDutch to offer its customers an “end-to-end integrated meetings
experience”.

It will offer DoubleDutch’s event app to all clients and feed insights
gleaned from interactions with attendees into an online dashboard. These will
combine with Amex Meetings & Events’ own quantitative metrics to offer meeting
planners a complete ‘snapshot’ of performance, during a single event or over
the course of multiple events.

Issa Jouaneh, vice president, American Express Meetings & Events, said the
new facility would enable meeting owners to better assess the total return on
their events investment and identify which levers to adjust to enhance the
effectiveness of their meetings program going forward.

“We aim to create the curve on technological innovation, including through
integration with leading peers in the industry, in order to revolutionize the
meeting and events experience for both planners and attendees,” he said. “We
are particularly focused on providing actionable data and insights for our
clients’ programs, and by combining our keen understanding of experience design
and cost control with the reporting on attendee engagement enabled by
DoubleDutch, we can deliver a more immersive and effective method of measuring
and enhancing the meeting experience.”

Lawrence Coburn, founder & CEO, DoubleDutch, added: “In using a DoubleDutch
app, planners can now make more informed decisions based on real-time feedback,
a key differentiator in the industry space right now. The power of our data
next to American Express Meetings & Events’ wide-ranging metrics will
deliver an enriched event experience for our shared customers.”