MONTVALE, N.J.--(BUSINESS WIRE)--Benjamin Moore, one of North America's most respected paint and coatings
brands, announced today the launch of Bendoku, a mobile puzzle game that
will challenge your ability to distinguish and arrange colors. As
challenging and fun as word games and crossword puzzles, Bendoku turns
color palettes and color theory into a fun and interactive game
featuring three Benjamin Moore signature color collections: Color
Preview, Affinity and Williamsburg. With the launch of Bendoku, Benjamin
Moore is continuing to innovate its mobile and social media platforms to
meet the needs of today’s younger and female homeowners.

“With so many consumers today utilizing mobile technology for every
facet of their lives – whether shopping online, connecting with friends
via social networks or playing the many games available, we saw an
opportunity to create a fun and interactive experience, that brings the
Benjamin Moore brand to a new audience,” said David Melançon, Executive
Vice President and Chief Marketing Officer at Benjamin Moore. “Benjamin
Moore is excited to bring Bendoku to this active marketplace and give
those many color-loving consumers a new way to play and explore color.”

Recent reports show that women now make up between 40-45 percent of all
U.S. gamers, confirming an upward trend for female players.
Additionally, industry reports cite that app usage on smartphones are
continuing to grow in 2014. With Bendoku, consumers can add home
decorating and design to their list of favorite gaming apps.

Bendoku is based on the popular game Blendoku, created by Lonely Few,
LLC. Blendoku is a worldwide sensation that has received five stars on
the Google Play store and has over three million downloads to date.
Players complete levels by moving paint color chips onto a puzzle board
completing blends from one color to another. There are a total of 250
levels, each increasing in difficulty. As users progress through levels
they can save their favorite colors and share them on Facebook and
Twitter. Players can also promote their color expertise via social media
when each color collection level pack is completed.

Bendoku is free and now available in the Apple iTunes, Google Play and
Amazon Kindle mobile app stores.

About Benjamin Moore & Co.

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883.
One of North America's leading manufacturers of premium quality
residential, commercial and industrial maintenance coatings, Benjamin
Moore maintains a relentless commitment to sustainable manufacturing
practices and continues to develop the most eco-responsible formulations
possible. In 2012, the company's Natura® paint
received the Green Good Housekeeping Seal, acknowledging its high degree
of sustainability plus rigorously tested performance. Other superior
products in the Benjamin Moore Green Promise® portfolio include Aura®,
Regal®
Select, ben® and Ultra Spec® 500 paint for commercial interiors —
all built upon our patented Gennex® platform that has changed the
industry and earned the passion and loyalty of homeowners and
professional painters by delivering extremely low-VOC and peerless
beauty and performance. J.D. Power and Associates 2014 Interior Paint
Satisfaction Study ranked Benjamin Moore highest in consumer
satisfaction, marking the fourth consecutive year and fifth time the
company has earned this rating. Benjamin Moore paints deliver authentic
Benjamin Moore colors and are available exclusively from Benjamin
Moore's network of paint and decorating dealers.