Head of Customer Acquisition Marketing

Manage and develop a team of channel marketers, responsible for customer acquisition on both sides of the market, across paid and organicDevelop a unified cross-channel strategy that aims to hit plan, and build more velocity and efficiency in our Self-Serve and Sales channelsBe the creative leader on the team, rallying together disparate channels (e.g., search, social, email, push, etc.) for a more holistic customer acquisition journeyDrive a culture of experimentation and agility to unlock incremental growth levers for both sides of the marketOversee the total 8-figure marketing customer acquisition budget for YelpBuild a strong foundation of program management, process and cross-functional operations to capitalize on bigger market opportunities, and sustain growthPlay a key role in building the Yelp marketing culture, with a strong focus on collaboration and interoperability between the various marketing disciplinesReport to Yelp executives periodically on customer acquisition performance, providing expert analysis, opinion and counsel on budgeting and strategy10-15+ years of experience in various areas of digital marketingDemonstrable experience managing and developing high-performing teams - an inspiring leaderExperience in both b2b and b2c marketingExperience at companies with a self-service customer acquisition modelExperience at two-sided marketplaces a plusDeeply analytical, ability to partner closely with analysts to develop informative viewpointsExcellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners

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