The Advantages and Disadvantages of Flyers

Every now and then businesses will use flyer marketing. It’s a useful tool for product promotions and commercial advertising. The information provided on them is intended to make an impact on consumer behaviour and attract them to your service or product. A flyer can be printed in a variety of colours or also in black and white. The main goal of promotions is to make the consumer aware of a new service or product that the business is offering. Here are some advantages of using flyers as a marketing tool:

Easy to Produce

Other forms of marketing can take months to prepare and plan, and their execution can take even longer. Flyers can be prepared and launched within a day for any marketing campaign. There’s no need for a professional designer, although it’s still recommended.

Inexpensive

A flyer can be made using the computer, from where multiple photocopies can be made. A company looking for high-quality flyers might use offset or digital printing which isn’t very expensive when produced in bulk. It doesn’t require a lot of money to print and some companies can save when ordering double-sided printed flyers.

Provides quality feedback

Businesses can use flyers to explain the benefits of its service or products in detail and get immediate responses. There’s a face to face customer interaction between the consumer and marketer. This makes it easy for the company to know how the consumers are reacting to their service or product. This helps businesses improve the quality of their service delivery and bring it up to the standard which meets the consumers’ needs.

Easy to read

The marketing personnel will include important details about the product when designing the flyer. They’ll be as concise as possible while giving out the same information. The details are made simple so it attracts the customers’ attention and makes them interested in the service being promoted. Since they’re printed with the intention to provide relevant information, they’re simplified with fewer words and large, bold fonts. This will persuade customers to purchase the service or product.

Like every other form of direct marketing, flyers also have their own disadvantages:

Short Lifespan

Flyers lack providing a long-term impact on the customers just like any other marketing method. A consumer can be convinced to buy the product, however, it’s most likely that they won’t keep or use the flyer. To avoid this from happening, companies should consider running consistent campaigns throughout the year.

Ineffective at Times

Often consumers disregard flyers simply due to their straightforward nature. Many don’t even read the content or they may read a few lines before throwing it away.

Now you know how to utilise flyers as a marketing tool. They’re still considered to be an extremely effective marketing tool. Consider these advantages and disadvantages before getting the next batch of flyers printed for your business.