Chinese Consumer Trends 2018: IoT, AI, AR/VR, and Privacy

The emerging digital market is accelerating Chinese consumers' consumption upgrading. Nowadays, Chinese consumers are more able to consume sensibly. Shopping is no more as easy as "just buy it", according to a report from Accenture.

Offline physical experiences become more important to Chinese consumers than ever. The appearance of a brick-and-mortar store greatly meets their need for shopping around to get the best buy and time-saving in some cases. Social media has blended into consumer...