Your business has big things happening, and you want to let people know about it! Emails are a great way to share good news, but what should those emails include? We’ve identified three of the most important parts of a great marketing email.

Keeping in touch with your contacts is an essential part of running a successful business, but sometimes it can be difficult to decide what to send in your marketing emails. To help you out, here are four different emails your company may consider sending.

The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act, passed in 2003, sets rules for using commercial email and lays out the penalties for violation of these rules - and the penalties are no joke. Each separate email found to be in violation of CAN-SPAM can carry a fine of over $40,000!

You might have the most creative and effective email campaign ready to go, but what good is that if you don’t have anyone to send it to? Building and growing your email list is essential to generating leads and converting those leads.

As your business develops and refines its digital marketing strategy, you’ll want to keep a content calendar. A content calendar is a schedule of the content you will post and when you will post it, and it can be used across platforms.

Are you a Snapchat user? The app has exploded in popularity - from 5 million daily active users in December 2013 to over 150 million today. So, how can Snapchat help you with marketing your small business?

Anyone else here a former Pinterest addict?? When it first appeared on the scene, I couldn’t get enough of all of the craft ideas, cleaning tips, and delicious-looking recipes. While I still occasionally spend time on Pinterest, it’s not hours a day like it once was. That’s why I was surprised to learn that Pinterest is still growing! From September 2015 to September 2016, Pinterest added 50 million monthly active users - up from 100 million to 150 million.

Instagram isn’t just for selfies and pictures of what your friends are eating. With over 500 million active monthly users, Instagram is an excellent marketing tool that your company should consider using regularly.

With 313 million monthly active users, Twitter has a wide (and growing) reach. Using Twitter for your business can help you build and manage relationships as well as assist with providing customer service. Businesses can use Twitter to share great content that can help drive traffic to their site - and convert visitors into leads and leads into customers. Twitter is a useful tool to add to your digital marketing tool belt.

If used correctly, social media can be a small business’s marketing dream come true. It can give your company the reach and exposure that it might not otherwise be able to attain with a small business’s limited resources and budget.

Good copy is imperative to a successful business. There are numerous types of copy including email, websites, blog posts, brochures, direct mailings, social media posts, and TV and radio commercials. The type of copy you use depends on many factors such as your target audience, budget, and resources available. Once you’ve decided on your advertising media you can begin to design copy specifically for it.

I think we can all agree that in today’s world most of us have more demands on our time than we can possibly meet. So when it comes to grabbing someone’s attention to read an advertisement - whether it be a direct mailing, an email, or an inbound marketing blog post - you don’t have a lot of time to make sure your reader is going to stick with you while you make your pitch. Copyblogger tells us that 80% of people will read a headline, but only 20% will read the rest of the copy. So, how do you get readers to stay with it and (hopefully) sell to them in the end?

This week we continue our series on copywriting by taking a look at what makes good copy. There’s no easy answer to this because of the many different types of copywriting. Obviously, if you’re writing copy for a magazine ad it will look much different than if you’re writing a blog post for your company’s website. In addition to various types of copy, there are also different techniques for writing good copy.

A Mission Statement is a brief but informative summary of a company’s overall objective. It addresses what that company does, why they do it, and who they do it for. It should be concise, meaning no longer than a short paragraph, with one to two sentences being the ideal length. It should be easy for everyone involved in the company to remember and repeat, and for your customers it should resonate as informative and true.