Abita Beer offers an SOS for the Gulf Coast

As the news from the Gulf of Mexico oil spill seems slowly to be improving, Louisiana brewer Abita is raising money to benefit the Gulf Coast and the people who call the area home. Reports the brewery:

Working with the Louisiana Seafood Promotion & Marketing Board (LSPMB), Abita Beer announced that it has established ‘SOS – A Charitable Fund’ that will assist with the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill.

The fund has pledged that 100% of all money raised will go to charity. In addition, the Louisiana Seafood Marketing Board will play an important role in advising where the money can do the most good. An advisory committee is being established as the donation process and grant procedures are finalized.

Much as the company did with its Restoration Ale in the wake of Hurricane Katrina, Abita is donating proceeds from a beer, this one a new brew called SOS – A Charitable Pilsner. The “SOS” stands for “Save Our Shore.”

This Abita Beer is a message in a bottle…a distress signal for the troubled waters of our Gulf Coast. For every bottle sold Abita will donate 75¢ to the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill. This unfiltered Weizen Pils is made with Pilsner and Wheat malts. It is hopped and dry hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor, and a pleasant bitterness and aroma.

To learn more about the SOS fund — and to perhaps make a donation, post a note of support or buy other SOS merch for the cause — visit the Abita website here.