According to a Forester Research report (see article on ClickZ), Internet Yellow Pages providers have fallen behind in the battle for the local search audience and will need to partner to remain competitive in 2005. The report by Charlene Li (Charlene’s blog) gave four suggestions for the Internet Yellow Pages.

offer better local content, such as more detailed business profiles

partner for both local search technology and content

develop new products and services for local businesses to brand themselves as a local search engine marketing provider

In any case as I continue my law firm Internet marketing “how to” posts over the next few months, I will run through the products offered to law firms from each of these Internet Yellow Pages, as well as the search engines and portals. And hopefully at the end of all this, we will be able to give a simple plan for spending your marketing dollars. And of course I will cover your free options as well :)

You can find more in depth discussion of this topic and other yellow pages issues at http://www.YellowPagesBlog.INFO The articles and comments there build on what is discussed here. I find it interesting to compare this site to the one mentioned above and John Battelle’s site to get a good overview of topics.

George Washington law professor Neil Buchanan contends that Republicans’ use of the debt ceiling against President Obama in an attempt to achieve their policy goals could backfire and lead to an increase in taxes on the rich.