777 eCigs Review

777 is becoming well-known for their range of e-liquids, but their own-brand e-cigs are pretty decent too. It might not be the best electronic cigarette on the market, but both the standard and ladies’ versions of the e-cig perform pretty well.

Cons

Vapor production could be better

Some cartridge leakage issues

Only a light throat hit

Some questionable designs

Bottom Line

It isn't the best e-cig in the world, but 777’s huge selection of flavors, excellent battery life and options like manual batteries and e-liquids make the e-cig well worthy of consideration. The lack of a 24mg nicotine level and poor throat hit hold it back for heavier ex-smokers, though.

Price:$49.95

777 eCigs: Our Expert Review

The world of e-cigarettes is growing exponentially. As the industry balloons, more and more new manufacturers are coming onto the scene, but making the choice between an established company and a less well-known one is always difficult. 777 eCigs is one of the more recent entrants onto the market, but that doesn’t mean that their products are inferior to those produced by established manufacturers like V2 Cigs and Green Smoke. We’ve thoroughly tested the 777 eCig to give you an idea of what you can expect for your money.

The Standard Starter Kit comes with two batteries (with a choice of manual or automatic), car charger, USB charger, wall adapter and ten cartridges. They also offer a Ladies’ Signature Series, which comes in the same style of starter kit with more feminine batteries.

Packaging and Design

The 777 Standard Starter Kit comes in a sturdy cardboard box with a built in magnetically-closing clasp. Both kits bear the casino-style “777” logo, but the Ladies’ Signature Series box is a soft pink, in comparison to the deeper blue color of the standard box. The top layer has two foam slots carved into it to hold the batteries, and everything else is boxed and neatly arranged underneath. It’s well-designed, sturdy and snugly-packed.

Both manual and automatic batteries are available in a wide variety of colors. They’re all two-piece designs, and the majority of them have the “777” logo emblazoned on the body. The standard models are the expected pen-size, but the women’s batteries are thinner – giving them a more sleek and feminine appearance. The solid color ones look cool, but the Ladies’ Rhinestone or Swarovski Crystal models are basically what would happen if you crossed an e-cigarette with a disco ball. All of the standard-sized batteries – regardless of their targeted gender – have crystal-style designs for the tip, and they light up in varying colors on inhalation. The two pieces screw together comfortably and securely.

Nicotine Levels

There are four different nicotine levels available through 777 eCigs, with the standard options of Zero, Light (6mg), Medium (12mg) and Full (18mg). The 24mg nicotine level option is only available on the Classic Tobacco flavor. This gives those looking to reduce their nicotine intake incremental steps of 6mg to manage down through. The Zero nicotine option is a nice touch, but unfortunately they haven’t opted for a “Strong,” 24mg option on all of their flavors like some brands do. This isn’t usually important, but it will help the heaviest smokers curb their nicotine cravings.

Flavors and Vapor

The vapor production from the 777 eCig is good. You get a decent cloud of vapor after priming the manual battery by holding the button for a couple of seconds or giving the automatic battery a couple of introductory puffs. Although the vapor production doesn’t quite match up to the market-leaders in this area (such as V2 Cigs), it is still plenty to replicate the sensory experience of smoking, and you get a light throat-hit. Compared to a tobacco cigarette, it does markedly fall short, however.

The flavor profile for the 777 eCigs cartridges is pretty impressive. There are 16 different flavors to choose from, including four blends of tobacco, classics like Menthol, Coffee and Vanilla, and some more unusual varieties such as Pina Colada, Caramel, Strawberry and Italian Crème. The Classic tobacco blend is a little musty and unpleasant-tasting, but the other tobacco flavors (777 Blend, Gold 7 and Traditional) are well-executed and very vape-able. Across the board, the replications of the intended flavors are pretty accurate, and the Strawberry is a particular favorite of mine. You also get additional flavor options if you buy the e-liquid and blank cartridges. Read the full 777 eCigs cartridges review.

Battery

The battery life on the 777 eCig depends on the size of battery you get (they offer short, standard and long ones) and whether you choose manual or automatic activation. If you take a fully-charged battery out when you go to work, you’re unlikely to run out before you get home unless you use it pretty heavily. The standard battery offers 250 puffs, and the long option provides up to 350, but this depends on your vaping style and lung capacity.

Charging is easy, with the battery attachment screwing simply into the USB adapter. The charger on the gender-neutral kit has a short USB cable, which means you don’t have an e-cig pointing out precariously from your computer, but they’ve reverted to the pen-drive style for the Ladies’ Signature Series. Charging takes 2 to 4 hours, depending on the size of the battery. The red light on the charger switches to blue when it’s done.

Editor Rating

Packaging & Design1/5

Flavor2/5

Vapor1/5

Battery2/5

Overall1.5/5

Overall

The 777 eCig is a solid product, offering a great flavor selection, good battery life, cool designs, plenty of nicotine levels and a decent cloud of vapor. This isn't a novice effort by any stretch of the imagination, but it isn't without its flaws. The problem of cartridge leakage is a little more common than with other brands, and the vapor production and throat-hit could be better. However, aside from these minor gripes it’s a great product, and well worth consideration.