Konoplyanka traditional high quality cold-pressed vegetable oils

TASK

To develop a line of traditional high quality cold-pressed vegetable oils.

SOLUTION

Traditionally people in Russia used for cooking and everyday life the oils that are now considered rare and exotic – hemp, flax, milk thistle and others. The company Konoplex decided to assist the revival of traditions and to recreate the range of high quality cold-pressed oils that were formerly common in Russia.

The main problem with rare oils is that only nutritionists and enthusiastic vegetarians know how to use them in the right way. To convey to the audience that these oils are healthy, tasty and easy to put to use we’ve designed the packaging that takes us back to the prescription department of an old pharmacy. On the label of each oil you can find a simple recipe: what this oil is beneficial for and in what dishes it is recommended to use it.