Global tech company Culture Trip has announced that it will
build an online travel division to connect hoteliers, independent
hotel chains, hostels, boutique hotels and experience providers
with its millennial audience.

The new service is set to launch this summer. The new online travel
service will use the brand's inspirational stories and utility
content, produced by contributors in more than 300 locations, to
drive online transactions.

Culture Trip content focuses on location-based inspiration,
highlighting local culture and creativity through a combination of
articles, photos, videos, illustrations and animation.

Dr. Kris Naudts, founder and CEO of Culture Trip said: "As we work
to build a one-stop platform for discovering the world's culture,
online travel booking felt like a seamless and valuable addition to
our user experience. We are really excited about the unique
capabilities of our service in helping the travel industry connect
with millennial audiences that are seeking unique adventures and
experiences around the globe."