Vintage Honda classic needs to travel farther on road to good writing

This PR Tools news release excellently illustrates the benefits of several important Better PR Writer lessons: avoid the passive voice, get rid of ‘of’ and edit out location words (in, located in) and turning their clauses into modifiers. Strong, active writing is the goal; eliminating passives accomplishes that magnificently. In this Honda news release, there is no word headline reduction but it reads more actively. The lead receives an almost 19 per cent word count reduction. Here’s how this set of PR Tools works:

Moving the date before the ‘Legends tour,’ a basic action, obviates the need for the location particle ‘in,’ while ‘after joining’ instead of ‘which joined’ is more active. Not imperative but an improvement, nevertheless.