Be part of the generation that stops smoking! Three (3) winners will each prove that they’re worth more than smoking cigarettes with truth “Worth More” Campaign Merchandise! ($80 value)

There is a large majority of the American population (72% of lower-income residents) that are still heavily targeted by Big Tobacco companies to buy products that can derail lives and diminish dreams. truth, one of the largest and most effective youth tobacco prevention campaigns, has teamed up with Imagine Dragons lead vocalist Dan Reynolds and country star Jon Pardi in a new campaign, titled “Worth More,” that exposes the tobacco industry’s exploitation of residents in low-income areas with mental health conditions or who are members of the military. Statistics show that lower-income communities are more likely to…

Have more tobacco retailers

Have larger, more prominent advertisements for tobacco

Have a lower mean retail price

Have tobacco retailers within 1,000 feet of a school

But you can help clear the air by entering for a chance to win and rep great truth merchandise! Use your voice and creativity as a powerful force for change. Do your part by telling Big Tobacco why you’re #worthmore than smoking by tweeting to @truthorange and using the downloadable custom profile photo overlay at thetruth.com to share across your social media profiles. Follow truth on Facebook, Instagram, and YouTube.