Steve Helber, The Associated PressThe gallery watches as Cristie Kerr hits an approach shot to the 18th green to win the LPGA Michelob Ultra Open Sunday at Kingsmill Golf Club.

A couple of weekends ago the LPGA held a mandatory players' meeting to rally the troops around a common theme: Advancing the Tour in a tough economy.

One of the ways the LPGA is encouraging the golfers to connect with their fans is by using Facebook.

The Tour uses it to announce tournament holes-in-one and provide daily updates. Fans, instead of friends, can do the typical Facebook things. They can like the latest status report and they can make comments. They can check out uploaded official LPGA photos and videos, check out interviews, participate in polls and look ahead to future events.

One of Monday's status updates talks about free ticket initiatives for this week's Sybase Classic at the Upper Montclair Country Club in Clifton, N.J.

Fans have three ways to snare free passes. Cell phone users can send a text to receive a promotion code good for two admissions. Golf fans who own a Lincoln Mercury vehicle can show their car keys at the main gate on Saturday to receive a pair of tickets to the third round. And ShopRite Price Plus members can receive two passes each day.

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