DirectCPV Cost Per View Advertising Blog

Creating the Best Interstitial Ad for Contextual Advertising

Creating a great interstitial contextual ad is essential for advertisers who wish to convert visitors into loyal customers and increase sales. When creating an interstitial ad for contextual advertising, marketers should be focused on capturing a visitor’s attention and convincing them to buy your product/service/offer.

Your main selling points should be simple and straightforward. An interstitial ad should be easy to scan and contain the information of what your product offers. For example, “5 Simple Steps to Make Money Online with Websites”.

2. Don’t ask for too much.

If you’re interstitial ad is going to be used to gather sales lead information, only ask for the minimum amount of information. Keep it short by asking only for name, location, and email address.

3. Write good content text.

Always include a call to action (“Buy now!” or “Sign up here!”) somewhere in the interstitial contextual ad that will convince visitors to travel further on to your website. Keep text interesting, error-free, and original.

4. First impression is most important.

The design of your interstitial contextual ad is as important as the content. Attract a visitor’s attention with a good design and ad layout to leave a strong first impression. Most visitors will decide if they want to keep reading an interstitial ad in the first few seconds of arriving. Make these first few seconds count with strong text, graphics, and design.

5. Always remember to say “Thank You”.

If a visitor becomes a customer by buying your product, always include a thank you or confirmation page. This process will increase customer trust and may convince customers to become repeat buyers.
For more information on how to create the best interstitial contextual ad for contextual advertising with DirectCPV, visit http://www.directcpv.com