SO, HOW DOES THIS WORK?

This is often one of the first questions I get when negotiating a new project. The creative process can seem intimidating and mysterious, kinda like watching a team huddle from the bleachers. What are they saying? What are they thinking? What play are they gonna pull from the playbook?

I like to work fairly collaboratively throughout the process. Including you on decisions and checking in between meetings helps to keep things running on time and heading in the right direction. Below is a rough outline of the different phases, subject to vary depending on project type and parameters.

PHASE 1:

Perhaps the most important phase of the design process is research and planning. This typically begins with a questionnaire that aims to answer, “who are you as a brand?” What clothes do you wear, what music do you listen to, what kind of furniture do you have in your house? This helps to establish a clear picture of what and who your brand is, which informs who you need to communicate with and how to do it.

PHASE 2:

Once a clear picture has been painted, the creative work begins. Depending on the type of project, I typically present 3 directions and have you pick 1 to pursue. With that direction I’ll do 2-3 rounds of revisions, working collaboratively with you along the way.

PHASE 3:

After the creative work has been completed, it’s time to get your new brand elements implemented. I work closely with a hand-picked production team to ensure that all of the hard creative work is produced without flaws. Once completed, you have your deliverable(s) to share with the world.