Ikea Catalog

… John Lennon may have said the Beatles were more popular than Jesus… But what about IKEA? The Swedish “Life Improvement Store” prints over 200 million copies of its catalog each year—double the amount of Bibles printed in the same time frame. While IKEA’s print offering is its most enduring piece of content marketing, it only scratches…

… announcement of September: the launch of IKEA’s new bookbook. IKEA Singapore‘s video—which has already accrued over 9 million views in less than a week—is a brilliant ad for the new 2015 IKEA catalogue, wrapped in a hilarious Apple parody. “It’s not a digital book or an e-book,” says Jörgen Eghammer, IKEA’s “Chief Design Güru.” “It’s a bookbook…