This ad is selling ALDI Christmas ham. But don’t expect any ‘money shots’ of a glistening, delicious jambon. No. In fact, the ham – along with a gang of Santas – heads out to ride the waves on candy cane surfboards.

Does it sell the ham? Not really. It’s not really appetizing, or the main focus of this spot. Is the commercial awesome anyway? Yes.

Props to BMF Australia for getting the Ham Honchos to give thumbs up to this unexpected and fun creative.