We lead-off the show with a final look back at the World Series and Fox’ claim of higher ratings when, in fact, the viewership numbers are actually still on the decline.

Richard chimes in with a local New York sports media item in the announcement that the New York Mets next year will be calling WOR-AM it’s radio flagship home after a long stint on WFAN.

We return to Richard’s article with James Andrew Miller from a week or so ago on the 10th Anniversary of the NFL Network and the league’s attempt to sell a portion of the network’s stake to ESPN. Richard adds some context and other insights to the piece.

We wrap the news segment by looking at how NBC is looking forward to a profitable Winter Olympic Games this February from Sochi after losing money at the Vancouver Games in 2010.

The second half of the show features Ken speaking with Trenni Kusnierek. You may remember Trenni from her years at the MLB Network. Ken talks with her about her expereinces there and her new role at Comcast SportsNet New England.

We spend a good portion of our segment looking at Fox’ coverage of the World Series. Fox has been promoting improved ratings over last year. But the ratings had no where to go than up after last year’s Fall Classic registered the lowest ratings in history.

We delve into the length of games and how those on the east coast have a difficult time staying up to watch games that end near midnight.

We also look back at how Fox’ practice of focusing on crowd shots between pitches cost them during Game Four when they missed the pick-off play at first in the bottom of the ninth inning which ended the ball game.

We wrap up the news segment looking at the tenth anniversary of the NFL Network and the report from the New York Times on how the NFL was looking to sell a stake in the network to ESPN.

Our second guest this week is long time ABC Sports producerDoug Wilson who has a new book out entitled The World was Our Stage: Spanning the Globe with ABC Sports. Ken talks with Doug about his many decades with ABC, including his recollection of his relationships with the likes of Jim McKay and Roone Arledge as well as his time working ten Olympic Games for the network.

We begin the show by looking at the news out of CBS this week announcing that Greg Anthony and Clark Kellogg will be swapping roles on the network’s coverage of college basketball. Anthony will move to the sidelines along side Jim Nantz while Kellogg will return to his previous role as studio analyst.

Next we see through the release earlier this week from ESPN showing their viewership increases for the past month beginning August 17th…ironically the same day Fox Sports 1 launched. Coincidence…we think not. We follow with the news from Steve Lapore of SB Nation that Fox Sports 1 has begun tinkering with its line-up.

We shift gears to online journalism and the news of the Bleacher Report‘s recent roster moves to bolster its NBA coverage. The most notable hire was of Howard Beck, formerly of the New York Times.

We close the segment by looking at the apparent apology from the CBS affiliate in Orlando seeking in forcing viewers there to watch the away games of the Jacksonville Jaguars as required by the NFL.

For the second half of the show Ken talks with Michelle Beadle of NBC Sports. Michelle is very candid about the changes made to her show The Crossover and talks about her ideas for expanding her role at the network.

We were away from the show last week so we thought we’d bring you two guests for this week’s Sports Media Weekly.

Ken Fang of Fang’s Bites and I devote the entire show to the coverage at the 2012 Summer Olympics in London.

Our first guest is Richard Sandomir, Sports TV and Business reporter for the New York Times. We spend the first part of the program looking at NBC’s coverage of the Games–which, despite many complaints, continues to be a ratings winner.

Our second guest joins us from London. Bruce Beck is the lead sports anchor at WNBC-TV NBC 4 in New York. Despite the late hour Bruce was still excited about attending his fifth Olympics, sharing his expereinces covering every angle of the 2012 Games.