Consider that, today, more than 70% of Americans use social media—up from only 5% tallied in 2005, according to the Pew Research Center. A handful of key players in the space continue to rule. Social Media Examiner's "2017 Social Media Marketing Industry Report" revealed that the top platforms used by marketers are Facebook (94%), Twitter (68%), LinkedIn (56%), Instagram (54%), YouTube (45%), Pinterest (30%), and Snapchat (7%). So what's in stor for 2018?

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SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data for Business-to-Business (B2B) marketers. Bombora's intent data insights are now immediately available within Cintell's SmartPersona Customer Intelligence Platform, arming marketers with key topics of interest across industries for each of its buyer personas.

According to B2B sales and marketing analyst firm, SiriusDecisions, the top challenge for B2B marketers when creating buyer-centric content is a lack of persona-based insights. The Bombora Cintell partnership solves this problem for content marketing teams by identifying the most relevant business topics for a given persona segment based on industry-level intent.

Bombora says its co-op of premium publishers monitors approximately 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics. These insights are available within each Cintell SmartPersona giving users access to an unprecedented collection of intent data to understand the most critical, top-of-mind issues for their audiences.