Flywheel has roughly 90 employees across Baltimore, Maryland and Seattle, Washington. The team members include account managers, search specialists, analysts, and software developers.

In the year ended December 2017, Flywheel grew its revenue by more than 150 percent and delivered unaudited profit before tax of $4.8 million, Asciential said. Actual revenue figures were not disclosed.

About the Buyer: Ascential, based in London, is a digital consulting firm that offers product design, marketing and sales services. The company’s half-year revenues from continuing operations were £188.9 million (roughly US$ 130 million in today’s exchange rates) for the six months ended June 30, 2018.

Ascential Acquires Flywheel Digital: Reporting Structure

Flywheel’s team now reports directly to Ascential CEO Duncan Painter. The acquired business tucks into Ascential’s Sales segment alongside the newly integrated Edge business (comprising One Click Retail, Clavis, Planet Retail RNG and Brand View). The Edge business offers a range of insight and advisory solutions to improve performance across Amazon and other eCommerce platforms, Ascential indicated.

In a prepared statement about the deal, Painter said:

“We have a clear focus on providing information and capabilities that enable our customers to succeed in the digital economy. The acquisition of Flywheel is in line with this strategy, further strengthening our offerings in eCommerce for brands navigating the digital market places, particularly Amazon.”

This is the fourth M&A deal involving IT service providers and digital agencies in recent days. The other three digital agency acquisitions involved such buyers as Accenture, Perficient and Tata Consultancy Services (TCS), as reported by ChannelE2E.

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