Content Strategy

Tailor made content strategies designed just for you

Creating amazing content is only half the battle when it comes to making an impact amongst your core audience and potential customers. A robust and well researched content strategy is essential if you are to gain any real traction.

Website SEO Audit

We can conduct a comprehensive website audit to identify any technical or optimisation issues that are negatively impacting on your search engine rankings. The audit would also include analysis of your website traffic, current keyword rankings and the top queries users are using to find your website. We will also include an executive summary that sums up our findings and proposes a strategy moving forward.

Determining your Core Audience

It’s important, if we are to create the right kind of content strategy, to identify who your core customers are and how we are going to reach them. This involves us getting to understand your industry a bit better, as well as your business. We will then look to create marketing personas, which will define the key characteristics of your ‘perfect customer’. This will then act as a guide on many aspects of our approach from blogger outreach to tone of voice.

Competitor Research

The first step in getting ahead of your competition is to better understand them in the first place. We can run a number of your competitors through our SEO software to pull out data on areas like search rankings and backlinks, to better understand how and why they are ranking above you. This information can then be used to modify our SEO strategy accordingly in specific keyword areas.

Keyword Research

Our keyword research will help us get a better understanding of what your customers are typing into Google and how you rank for these terms. It will help us establish whether we need to add new webpages to your site and how to edit your existing pages. As a process, it will provide us with a map to optimise your entire website, so we can get you ranking for the right keywords and pulling in the right kind of traffic.

Identifying Influential Publishers and Bloggers

By publishing content under your authorship on third party sites and platforms, as well as your own, we can begin to build brand awareness amongst the people you want to be talking to. This is also a fundamental element of any solid SEO strategy, as it will allow us to link back to your onsite content and build your website’s authority.

Creating an Editorial Calendar

The final stage in producing a content strategy involves creating a lists of titles and topics that we can then develop into a content calendar. This will help us plan the publication of content on your site and with third party publishers.