BUSINESS STRATEGYMarvel Entertainment Inc. is a media and entertainment company. The entertainment and the media they provide are based on characters like Spider-man, Spider-Man, Incredible Hulk, Fantastic Four, X-Men, Blade, Captain America and so forth. Their primary operating segments include Publishing, Licensing and Film Production. The Licensing segment earns revenues from selling rights to movies, television production companies, video game publishers, merchandise manufacturers and entertainment to use it's character properties on their media products and merchandises.The Publishing segment produces, markets, and sells comic books. The new Films segment will produce films featuring Marvel's characters. Marketing

It is currently expanding to licence their characters to more dealers of children's products like shoes, undergarments and clothings. It has formed an strategic partnership with a giant firm in the toy industry, Hasbro, which allows them to make toys using Marvel's characters.Market will now include kids of younger age, 4 to 13 years old that likes cartoon heros on their apparel, items and toy figurines. Market will also target toy collectors who are 18 to 44 years old, who tend to have more spending power and have interest in toy collecting. Partnered with 20th Century Fox to produce major motion pictures like X-Men and Fantastic Four. Partenered with Lionsgate Entertainment Corp, to distribute animated DVDs for home video market and with FX, a cable network from FOX to distribute Marvel's self-produced movies on cable.. Licensed its characters for use at Universal Studios theme parks in Orlando, Florida and Osaka, as well as upcoming theme park in Dubai. Licensed its characters to other companies for short-term promotions of products and services to be used in foreign-language comic books, paperbacks, and colouring books. Entered a joint venture with Sony to pursue licensing opportunities relating to characters...

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MarvelEntertainment is a company which owes much of its success to its wildly popular comic book characters such as Iron Man, Spiderman and X-Men (along with close to 5,000 other characters in its arsenal). The company uses these characters in licensing through toys, video games and clothing, comic book publishing and...

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Analysis of Bankruptcy and Restructuring at MarvelEntertainment Group |
Case Study |
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Team 8Anthony BorskiShawn KuehnHeather LuebbersVignesh Veer |
11/26/2012 |
1. Why did Marvel file for Chapter 11? Were the problems caused by bad luck, bad strategy or bad execution?
Marvel filed for Chapter 11 because they couldn’t adequately restructure their debt. In 1996 they got to a point where they were going to...