Strengths - how
to capitalize on them?
How do we define ourselves?
How do we know what we want to do?

Review: we have created a community of artists that promote the fine
arts in this community. Far from a finished product - still trying to
define ourselves. Main purpose was to have a unified voice for
galleries downtown and joint advertising. Other businesses have seen
what we did and are interested in building upon it. Expand to include
other arts: culinary, healing, adventure, etc. However we are not
bringing all these other arts into ArtWorks - but ArtWorks is fitting
into the greater AdkArts organization.

What defines a member of ArtWorks? Mark K: As we have evolved, one of
the things we wrestled with is do we need membership standards. We have
tried to be pretty inclusive. However our membership guidelines and fee
structure does somewhat serve the purpose of separating supporters and
amateurs from professionals. Maybe we want to have a student/junior
level?

Marc C: perhaps full professional membership should be by nomination?

Mission defines who we are today.

a significant part of the community - helping to define the
community

is it defined by it’s inclusiveness or it’s level of
artwork and quality of galleries?

Guild is a more an exclusive business

Bluseed is more the inclusive not-for-profit

other business/galleries have various levels of
inclusiveness

we all help each other out - because helping one helps all

comradeship among artists - sharing - community of
like-minded people

Saranac Lake does have a long history of involvement in the
arts

Stakeholders of importance to ArtWorks - internal to community &
external

Community “influencers” - mayor, Chamber, important people,
elected leaders, other organizations that draw people to the community

Media - within and outside the area

Artists outside the area

Tourists - they have a good time - they go home and tell
people about it

Who comes to Saranac Lake vs Lake Placid? Is Lake Placid a destination?
Yes (a Main St with Olympic venues) Is Saranac Lake? not as much - SL
is more a community - a very genuine town
SL gets more recreation folks, people who really love the Adirondacks

Vision is where we want to be in the future - 5, 10 years.

Clarkson Marketing Model

What does the customer want? - what does Saranac Lake need
to do to be the “arts center”

What can we provide? - signage? what else?

In between - USP - Unique Selling Point - what is most
unique about the arts and SL that we can “sell”?

VISION: WHAT DO WE WANT TO BECOME? To make Saranac Lake known as an
arts destination

We want to survive - we do not need to be affluent

Supporting & nurturing the livelihood of the fine arts
community

Support the livelihood of the rest of the community (the
influencers) - be an attractive cultural enrichment for everyone

We want to make art THE THING in Saranac Lake

We want to build a community that is defined by thriving
artists, prospering businesses, natural beauty

Grow the community while maintaining the creative arts
balance - (how do we define this? 20% more artists while the regular
population remains the same?)

Marc: we should take on the signs that welcome the people to the
community - offer to pay for and maintain them; ArtWorks logo on it.

THIS
IS WHAT WE DO NOW

ArtWorks supports the development of the
community of Saranac Lake by:

Providing a nurturing and
supportive environment for improving
the lives and prosperity of regional artists

Supporting the vibrancy and
diversity of the business environment that defines our community