Using the works of Richard Rorty and John Caputo, I want to suggest that we might be better off treating the traditional ethical theories of Kant, Mill, Aristotle and Hobbes as normative narratives rather than as justificatory schemes for moral decision making to be set up against one another. In a spirit akin to Husserl's 'bracketing' of metaphysics, when discussing ethical theories in business ethics, we can easily avoid metaphysics and use an approach that sees ethical theory as socially convincing normative narratives – narratives that unify us with others insofar as they describe our phenomenological experiences in a way with which many of us mutually resonate. I will do this by attempting to show how John Caputo's thinking in Against Ethics and Rorty's postmodern pragmatism might be appropriated to some extent by us in business ethics