Marketing Manager

ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Petaling Jaya

国/地域: Malaysia

Job responsibilities

Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.

Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs

Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines - Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)

Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)