Nike Expands Its #BeTrue Gay Pride Line

By Andrew Belonsky June 13, 2013, 12:35 p.m.

Around this time last year, to commemorate and as an example our society's progress on sexuality, Nike unveiled a limited "Be True" line of gay pride sneakers sold in gay friendly U.S. cities like New York City, San Francisco, and Portland. This year, they're expanding that rainbow-hued line online, and will continue to donate proceeds from the sales to the LGBT Sports Coalition, a non-profit that hopes to end discrimination in all sports, Esquire reports.

The magazine also points out that Jason Collins, the pro NBA baller who recently came out, was recently snapped in a "Be True" T-shirt, which could very well mean that Collins is set to become the Nike "Be True" spokesman. He was already aligned with the company before he came out, and a Nike spokesperson recently confirmed, “Jason is a Nike athlete. We are a company committed to diversity and inclusion.”

And to think, there was a time when players like Collins stayed in the closet to get closer to a major company like Nike.