Chinese cartoon producer blamed after kids burned

In this photo taken Sunday, Oct. 2, 2011, Chinese women and children gather near mascots of characters from the cartoon "Pleasant Goat and Big Big Wolf" on a street in Beijing, China. A Chinese court has ruled the producer of the hit kids cartoon was partly to blame for the injuries suffered by two children when their friend tied them to a tree and set them on fire in an imitation of a scene from the show, state media reported Wednesday, Dec 18, 2013. (AP Photo/Ng Han Guan)

BEIJING (AP) — A Chinese court has ruled that the producer of a hit kids' cartoon was partly to blame for the injuries suffered by two children when their friend tied them to a tree and set them on fire in an imitation of a scene from the show, state media reported.

Two brothers aged 7 and 4 from eastern Jiangsu province were badly burned in April by the actions of their 10-year-old friend, who confessed he was copying a scene from "Xi Yangyang & Hui Tailang," which translates as "Pleasant Goat and Big Big Wolf," the official Xinhua News Agency said.

The 7-year-old suffered burns over 80 percent of his body and his brother 40 percent.

The cartoon popular among children and adults features a wolf who hunts a goat and tries to prevent it from escaping, to no avail. Scenes have included the goat being plunged into boiling water and receiving electric shocks. The wolf's wife regularly beats her husband over the head with a pan when he fails to bring the goat home for their dinner.

Xinhua said the court ruled that the legal guardians of the boy who set his friends alight and the producer, Guangzhou-based Creative Power Entertaining Co., Ltd., are jointly responsible for the two brothers' injuries. The boy's guardians will have to pay 60 percent of the injured brothers' compensation and the company will pay 15 percent. It didn't say who would pay the remainder.

Xinhua didn't give the total compensation amount, but other media reports said the company would have to pay 39,000 yuan ($6,400), and that the case was a civil one brought by the brothers' family.

The Donghai County People's Court refused to answer questions and referred queries to their propaganda office, where calls rang unanswered. The company declined to comment.

Users of China's lively Twitter-like sites poured scorn on the assigning of blame on the company, with some questioning why state broadcaster China Central Television, which televises the cartoon, wasn't held responsible.

Hao Rui, a lawyer from Beijing Yingke Law Firm who specializes in lawsuits involving the media industry, said it was the first time he had heard of a producer being sued and held liable for a child imitating something seen on TV. One reason may be because the other defendants and the children's family can't afford to pay the medical costs, he said.

In 2010, Creative Power Entertaining signed an agreement with Buena Vista International for the latter to air "Pleasant Goat and Big Big Wolf" on Disney channels in the Asia-Pacific region in more than 10 languages, including English.