We all know that making the work is only half of the battle facing an author or cartoonist these days. Once the work is done you have to market the work, and for many of us this means posting to social media, email lists, making YouTube trailers, and hitting the convention circuits. For many of us this can be an unpleasant part of the deal that comes with being an author.

But how might our thinking change if we think of ourselves as an author/performer? On this episode I’m joined by Mark Mariano, kids’ author of The Other Side of Hugless Hill, and member of the rock band The O>Matics, for a discussion on how advocacy can be a fun way to reach out to potential fans and spread awareness of your work.

Links mentioned in this episode (thanks to Eric Klooster for collecting the links!):