31 law firm logos that raise the bar

There’s no law that says logos for lawyers must include the iconic scales of justice or the typical judge’s gavel. Just because something is precedent doesn’t mean it’s right. As an attorney, you must object to overused legal logo designs.

Generic legal logos

Go bold! Get creative! You can use traditional legal imagery in new and creative ways. Or you can forge a new path and create a truly unique logo for your law firm.

Discover the appeal of working with a talented graphic designer who will create a legal logo to make you and your firm stand out in a lineup. Here’s supporting evidence in the case to make a statement.

In defense of legal icons in logos
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You’ve already heard testimony about the creative crime of overused symbolism (a.k.a. generic logos). While these symbols may represent law and order, they’re forgettable and fade in with the rest of the legal logo lineup.

However, we shouldn’t judge them too harshly. After all, these symbols are instantly recognizable. A creative designer can add imaginative elements to create an effective logo design.

What’s the verdict on these fresh twists on generic legal logos? The court finds them striking and memorable.

Submit evidence of your brand’s intent
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Attorneys suffer from negative stereotyping (hence, the eight billion lawyer jokes you’ll find on social media), so it’s important that your practice’s logo conjures positive associations. What qualities do you want your brand to convey? Think honesty, trustworthiness, authority, strength and advocacy, to name a few.

Whether letters combined with icons or simple but dynamic monograms, these legal logos inspire confidence in the firms they represent.

Legal logo designs will color judgment
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People have strong subliminal associations with different colors. The colors you use in your legal logo are particularly significant, as color can have powerful and far-reaching implications for your brand. For example, red is often associated with power, while blue is thought to reflect calm. Green can communicate new beginnings (as well as money), and purple is often associated with royalty.

The author

At age 7, after penning her critically acclaimed autobiography, Kris discovered the satisfaction derived from crafting well-written prose. A career emerged. When she isn’t running 5Ks or imagining (aka, deluding herself) that George Clooney is secretly in love with her, she’s exploring new ways to make a kajillion dollars as a freelance writer. Apparently, posting to Facebook every day, all day long is not as lucrative as one might think.