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Saw this on an Android blog I frequent and thought it was interesting.

The app works similarly to Shazam and Soundhog.

For our non smartphone (iOS/Android) members, Shazam/Soundhog are apps you can put on your phone that when activated will listen to the song you are hearing (on a commercial, at a bar, on the radio etc) and tell you what the song is and who the artist is.

Apparently Ad Hawk works similarly.

Ever wonder who exactly is paying for and sponsoring that political campaign commercial thatâ€™s on your TV? Ad Hawk for Android does exactly that. Working somewhat like Shazam, it listens to the ad being played, then returns all of the information it can on the makers and supporters of the commercial.