Charmin Toilet Paper

Posted Thu April 10, 2008 3:27 pm, by Kristine K. written to Procter and Gamble

I think your company must be in trouble as far as Charmin goes. Your advertisers have come up with a sick gimmick to scare people about "leaving fewer pieces behind", which is dumb and supposed to cause fear among the masses. I have read so many bad things about your toilet paper that I wouldn't buy it, and now I won't double buy it because of the slogan.

Start making a better product, then you won't need such an idiotic advertisement.

I love the new STRONGER Charmin! It really is! I also
love the giant rolls. Loading a new roll is a snap if you use theadapter to your dispenser.
I also play Charmin Dimension Mahjongg. As I wait for the new game tostart, the Charmin advertisement plays. I actually find myselfenjoying the bears.
The team that created this ad campaign gets an A+.
Thanks Charmin.

For 40+ years I was a loyal Charmin customer. The changes you've madeto have two different types of toilet paper: soft and strong; (neitherof which are as good as your regular Charmin prior to that change)have forced me to change to Quilted Northern.

The soft is too soft and falls apart when using it. The strong isrough and not very absorbent. I am completely dissatisfied with this,and will not use Charmin until you get one product that actuallyworks.

YAY! I'm glad I am not the only one who thinks this commercial isridiculous. First of all - in regards to their previous ads, bears donot use toilet paper - does anyone remember the old Eddie Murphy jokeabout a bear asking a rabbit if he has a problem with s*** sticking tohis fur? I mean the whole charmin advertising campaign has beenterrible for years and now...less pieces? AAAAAIIIIIGGGGHHHHH!

I don't like Charmin either because it clogs the tiolet and is toothick. Is stick with Scotts. A whole roll lasts a long time, not twodays as a Charmin roll would. Plus Scotts is cheaper. Charmin sucks!

what is with commercials these days? at least it's not one of those,as bill mahr calls them, boner pills commercials. those are the oneswho make me want to puke. all the people look smarmy, who has abathtub in a field, and i can no longer even stomach elvis' great"viva las vegas" anymore. whoever came up with these should be, inthe words of my mother, "taken out and horsewhipped."

Toilet paper has come a long way since Mr Whipple's day. And ehile Ilike the cuter more subtle commercials evidently Charmin thought theconsumer should want to not have tissue stuck to their bums.

I do not like Charmin because it clogs my toilet...and other brandslike Scott do not. So I choose the softer variety of Scott tissuenow...works just as well as Charmin and my plumbing bills are muchlower.

I can't say I've seen this commercial, but after reading Brenda's postexplaining it, I have to say the visual picture I get is *icky*. I'mnot so sure about the fear amoung the masses part, but its still grossto think about.

Not the most businesslike letter, but it rises a chuckle out of me.:-D Especially the double buy it part.

This commercial doesn't sound familiar. It sounds a bit gross. Iknow that I find the TP commercial with cartoon bears on it to berather insipid (I don't remember which brand that's for--there'sineffective advertising for you).