Social Media

When 140 Characters Isn’t Enough: Send a Group Voice Message with Tatango

Tatango, a website that allows users to send text messages to groups, is adding a new feature today for making phone calls. Using the same interface, users can now opt to record a voice message and then send it to one of their groups. Recipients then receive a text alerting them to the new message, and can reply with “CALL,” which will in turn dial the user and relay the voice recording.

Similar to its group texting product we profiled earlier this year, Tatango Voice offers a freemium business model. In other words, if you want free service, all of your calls will include advertisements before the voice message is heard by recipients, but for a monthly fee, you can have the advertising removed. Free group texts include a 30 character advertisement at the end.

While to some extent, Tatango’s group text messaging service could be replaced by one of the many emerging “enterprise Twitter” startups, the voice offering is something that could be really useful for group organizers, especially considering there is only so much you can say in 140 characters. Meanwhile, since Tatango is a “one-to-many” platform, you don’t get the noise that accompanies a group microblogging service.

Mashable
is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.