Woolgrowers could stand to benefit from a fashion trend toward tweed and tartan.

Peter Ackroyd, of the International Wool and Textile Organisation, says European haute couture catwalk shows have strongly featured tweed and tartan in previews of their northern winter 2014-2015 collections.

"The tweed and tartan story has been very prominent with couturiers like Chanel, Dior, etc," he said.

"That does have a massive effect on the British High Street and the German and the French High Street. They look at the direction that those brands are setting."

He also predicts an increase in more formal menswear using wool.

Mr Ackroyd says a recent price surge, which has seen the Australian wool market a lift 12 per cent in the past fortnight, could be explained by renewed interest in woollen fashion.

"What will be interesting to watch is what happens in October. Once the fabrics have been sampled and clothing manufacturers start to place orders for bulk, we could see a further lift in the price toward the end of the year."