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The Zip episode 10

Scalawag is a southern rebel magazine (and not *that* kind of ‘southern rebel’). In today’s episode of The Zip, Megan speaks with Jesse Williams, cofounder slash editor slash intern at Scalawag magazine, a digital and print enterprise with a mission to spark critical conversation about the south, from the inside.

The Zip local podcast ep 6

Hi and welcome to another Wednesday and another episode of The Zip, the ultra-local podcast. In this episode, I’m taking on a new side of local with guest Sara Elisa Miller, the development director of Fair Food Philly. Fair Food Philly is a local organization in Philadelphia that promotes local food purchases among local restaurant owners. That’s a lot of local, but I’m also excited to speak with Sara as she’s the first of, hopefully, many local nonprofit organizers I’ll feature on this podcast. After all my recent discussions with marketers and journalists, which I love, it’s also nice to get a perspective from people who operate within a particular community on the ground, so to speak.

the zip local podcast ep 5

In this episode of The Zip, I talk local content creation with Brian Chappell, a former colleague, and the current founder and CEO of Big Fork Content. Brian has some great theories on organic SEO tactics, including ways to use local event marketing to boost local search ranking. He also has experience working for an enterprise brand who needed to rank locally all over the US, which is a frequent concern for ZipSprout clients. Enjoy the episode, and make sure to follow Brian on Twitter @brianchappell.

the zip local podcast episode 3

In this episode of The Zip, we cross the great divide into the land of local journalism. I spoke with Mary Miller – President and CoFounder of the NC Newsroom Cooperative, a coworking and support space for local journalists. We discussed the decrease in newspaper funding and the rise in popularity of branded content, and what these changes mean for local nonfiction writers.