Recently I sent this personal appeal to keep our key campaigners in the game. Thank you so much to those of you who have already responded. We are so grateful.

We haven’t reached our target yet but the good news is your donation will double between now and Christmas, thanks to a generous supporter! Please give today and know you are making a difference.

As supporters of Collective Shout, the names Coralie Alison, Caitlin Roper and Melinda Liszewski should be familiar to you.

These three dynamos are the backbone of our movement: the commanders and strategists in the ‘war room’ as well as activists on the front line.

Coralie, Caitlin and Melinda help us achieve the amazing wins we have seen in the past year – like the recent victory over lad’s mag Zoo. You can see the roll-call of 2015 successes here.

After working voluntarily for years to establish Collective Shout as the remarkable force for change it is today, this year, for the first time, we were able to pay them. Coralie became our full time National Operations Manager, Caitlin and Melinda sharing our national campaigns manager role.

However, without an immediate infusion of new funds, we are faced with the unbearable prospect of not being able to retain one of our key staff.

That’s why, as a co-founder of this movement, I’m writing to your personally to ask for your urgent help.

At a time when, according to current research ads are more sexualised than ever, when the portrayal of girls as sexual objects is increasing the risk of depression, eating disorders and low self-esteem, when little kids are being exposed to porn and when corporates need to be reminded of their social responsibility, we can’t afford to lose any of our frontline fighters.If you want to keep Coralie, Caitlin and Melinda in the battle, please help us. We have a $50,000 shortfall to be able to keep them on next year.

Time is running out. That’s why I’m sharing with you the reality of what we are facing. Right now we have an amazing opportunity. One key supporter has offered to match donations up to $100K before December 31.

This means your donation will be matched which doubles the effort! Please click here to donate.

Thank you for your support

P.S. Through our partnership with the National Foundation for Australian Women (NFAW) your donations can be tax deductible! Click here and select "Collective Shout" in the drop down menu.

You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.