SWOT Analyses: Used to analyze a corporation or industry, especially emerging ones.

StrengthWeaknessOpportunityThreat

Use the database Business Source Complete, to get SWOT analyses.

From the library’s web page www.utdallas.edu/library click on the orange button “Find Articles & Databases” in the upper right of the screen. Remember that from off campus you will be prompted to enter your UTD-ID and last name to access the electronic resources. Click on the letter B for Business Source Complete. Scroll down to select the database from the list.

In Business Source Complete enter the company name in the first box and SWOT in the second and then click search. Our example is Deutsche Bank.

Click on the title of the article in the center of the screen or the words SWOT Analyses in the left column to view the full text.

For assistance call the SOM Library Liaisons at 972-883-2126 or email Loreen.phillips@utdallas.edu. You can also click on the green question markat the library’s website.