Event Details

It's a message no communications practitioner wants to hear -- or deliver. Yet, as we have witnessed with some of the world's biggest, most sophisticated and trusted brands, a large-scale data breach can happen in the blink of an eye.

Is your company or organization prepared with a comprehensive communications plan?

You'll learn how to develop one after attending IABC Orange County's January Program. Hear two communications experts with first-hand experience managing communications related to data breaches across several industries share messaging strategies and best practices following a massive data hack.

Sandra A. Bernardo is a senior public relations manager at Experian, the nation's largest credit bureau. She manages efforts for the consumer division including its credit and identity theft products, and the data breach resolution group.

Sandra started her career on the agency side with firms Golin/Harris International and Euro RSCG Magnet where she managed accounts for brands such as Lactaid Milk, Splenda, Banco Popular, and Marshalls. She has more than 15 years experience in communications, and has earned more than 25 industry awards during her career for both general market and multicultural campaigns. Her honors include earning a PR WEEK Magazine Multicultural Campaign of the Year award and being selected as "Woman of the Year in Communications" by the Orange County League of United Latin American Citizens.

Sandra's academic credentials include the Accreditation in Public Relations from PRSA, and a Certificate in Marketing from UCI. She received a Bachelor of Arts degree from UCLA. She is a devoted mom to her son Lucca, bilingual in Spanish, and a proud Argentine.

Sandra Bernardo, APR

Senior Public Relations Manager, Experian

KCD PR President Kevin Dinino is regarded as a leader in financial public relations and strategic communications. Before launching KCD PR in 2009, Kevin served as Vice President of Public Relations for LPL Financial, the nation's largest independent brokerage firm, where he managed the public relations department and provided strategic communications direction to the executive team. He is an industry and Wall Street veteran and a sought-after source for public relations and marketing insights relating to finance, high tech, cybersecurity, and other related topics. Through his years in public relations Kevin has developed influential relationships and secured coverage in major media outlets, including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, and CNBC.

Kevin is a graduate of the State University of New York College at Buffalo, where he earned a B.A. in Public Communication, and is a member of the International Association of Business Communicators (IABC). He resides in beautiful San Diego with his wife.

Kevin Dinino

President, KCD PR

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IABC Orange County Payment Policy

Advanced Reservations:

We accept reservations online with credit card payment only. Payment must be received online by credit card at time of reservation and will include an additional credit card processing fee.

Refunds:

If you pay online by credit card, we will refund your registration fee, minus the credit card processing fee, if notice of cancellation is received by the Friday before the event. Due to catering guarantees, no-shows will be billed. To request a refund, please email iabcorangecounty@gmail.com and include in the subject line: Event Refund Request. Please provide the name under which the reservation was made and the date of the event.

Walk-ins and Payment by Check:

Walk-ins are welcome, but must pay by cash or check at the door and will pay the Non-Early Bird price. If you are paying by check, please make it payable to IABC/OC. We look forward to seeing you at the IABC/OC event!

When & Where

Taps
13390 Jamboree Rd.
Irvine,
CA 92602

Tuesday, January 16, 2018 from 11:30 AM to 1:00 PM (PST)

Organizer

Since 1970, the International Association of Business Communicators (IABC) has set the standard of global excellence for professional communicators. Join our vibrant network of 13,000 members in more than 80 countries. Our members hold positions in:

Public relations/Media relations

Corporate community

Human resources

Graphic design

Public affairs

Editing

Investor relations

Training

Government relations

Photography/Video production

Marketing communication

Advertising

Community relations

Teaching

Writing

Whether you’re a student, individual or corporate team leader, find out more about the benefits of becoming an IABC member.