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ASO Score & Checklist

Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.

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App Description

Your app description seems to be too short.
972 characters
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It's only 972 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

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Versions

Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Get the latest tips and tricks to improve your ASO
Learn all ASO best practices to boost your app on top of the charts and beat your competitors.

ASO Expert Interview: Pablo Penny

Today we’re having the pleasure to interview Pablo Penny, ASO Manager at Phiture. Learn more about his various app marketing challenges and achievements. Discover his tips to build a successful keyword optimization strategy and increase visibility. 1. Tell us a bit about yourself and your company? I am a consultant at Phiture which is a mobile growth consultancy based in Berlin. We help apps grow their user-base through activities related to acquisition, engagement & retention …

5 Steps to Turn an App Idea into a Reality

This week we’re having the pleasure to publish a guest post from Ian Naylor, founder and CEO of AppInstitute, one of the world’s leading DIY App Builders. If you want to get a slice of the rapidly expanding app industry, it’s time to turn the app idea that’s floating around in your head into a real tangible product. Taking an app idea and turning it into something real is a challenge most app developers struggle …