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Homelife at limnewslim college students selected semi finalists national retail federation scholarship

LIM College Students Selected as Semi-Finalists for National Retail Federation Scholarship

August 14, 2017

Two LIM College students are among the 25 semi-finalists for the NRF Foundation’s Ray Greenly Scholarship, which provides financial support to college students pursuing degrees in fields related to digital retailing.

Virginia Angeletti (pictured at left) and Madeline Medby, who are both Fashion Merchandising majors pursuing a track in Retail Buying & Planning, will attend the National Retail Federation’s Shop.org conference in Los Angeles in September where five finalists will be announced, with four students each receiving a $10,000 scholarship and one receiving $25,000.

Each applicant was required to go through two phases of the application process. Phase one required the students to submit an essay on innovation along with a two-minute personal brand video. For phase two, the NRF Foundation developed a unique case study with West Elm, the furniture and home décor branch of Williams-Sonoma Inc., in which applicants created an innovative digital prototype that could serve as a complementary resource to the in-store experience for West Elm customers.

Digital retail executives from 16 companies were involved in selecting the semi-finalists based on the creativity and innovative spirit demonstrated in their applications. After a second round of judging to select the five finalists, a panel of executives will convene in mid-September to determine who will receive the top $25,000 scholarship and the four $10,000 scholarships. The top recipients will be announced at Shop.org.

The scholarship was established to honor former Shop.org Vice President Ray Greenly, who died of cancer in 2005. The program provides financial aid to students studying in fields such as engineering, computer science, marketing, business, e-commerce and economics.