infoTECH Feature

appssavvy, founder of adtivity, a native advertising platform, has announced that it now has 100 million pre-qualified users across the Web, social and mobile communities.

adtivity enables Web, social and mobile publishers to unlock and create new, display ad opportunities reaching people as they perform numerous functions.

The platform claims to offer scalable, center-of-the-experience native display ads, thus creating the most effective way to deliver and receive advertising. adtivity uses data to deliver real-time advertising with the right message, delivering performance with an average of 10X traditional display advertising, whether on the Web or on mobile, and often times much higher.

"The emerging native advertising category is tremendous and the rapid growth of the adtivity platform shows the magnitude of the opportunity," said Chris Cunningham, cofounder and CEO at appssavvy. "Surpassing 100 million pre-qualified users – people engaged at that moment – across multiple platforms, including web, social and mobile, shows that integrating brands into the user flow provides for a better experience, less disruption from the publisher and better performance for the advertiser."

More than 150 Web, social and mobile publishers have integrated the adtivity platform into their properties and apps.

Earlier this year, Games.com announced a suite of industry-leading brand integrations for marketers looking to reach highly desirable audiences, including women and moms. Among the suite of select premium advertising opportunities is adtivity by appssavvy.

As a premium advertising partner, adtivity is unlocking and creating new, native advertising opportunities for leading brands reaching the millions of players on Games.com through any medium.

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