Oxford programme gathers pace

The University of Oxford has revealed a new network of agents as it aims to move its global brand licensing programme up a gear.

Over the next few months, Oxford Limited - the wholly owned subsidiary company of the University that manages retail and brand licensing - will be working with each of the new agents to develop consumer propositions and licensing proposals.

Copyrights Group (Japan and Australia), IMG (UK and Europe), Interasia (China and South East Asia), Stone America (North America) and Asiana Licensing (South Korea) have all been appointed.

"In order to maximise licensing opportunities around the globe it is imperative that we work with carefully selected agency partners, who have the ability to understand and deliver our brand vision, tailored to the unique requirements of each market in which they operate," explained Chris Evans, MD of Oxford Limited.

"With the announcement of our network of agents, I'm looking forward to doing just that, and to delivering impressive results in the months and years ahead.

"This is an exciting time in Oxford, when we realise the potential of our incredibly well recognised brand, which stands for so many aspirational values and which is already proving commercially valuable around the world," Evans continued.

"We are also using the programme to unlock the potential that has been hidden in the archives and museums of the University. Everywhere you look there are commercially valuable artworks and historic documents, not to mention incredible expertise, knowledge and passion contained within various departments of the University. This combination is a powerful recipe for successful licensing."