CHINA’S COGNAC DEMAND PROVING A CHALLENGE

31 August 2013No Comment

Demand in China is growing and creating a supply-demand imbalance and consequent price rises – but the Cognacais are loathe to alienate their established markets. By Richard Woodard
China remains Cognac’s promised land, a country whose appetite for luxury appears insatiable, but in 2013 there’s a growing feeling that both market and product are evolving and developing a more nuanced approach in Shanghai, Beijing and beyond.

Having long ago outstripped the VS dominated US in value terms, Greater China now appears intent on taking America’s volume crown as well. Indeed, combine the shipments for China, Hong Kong and Singapore for the year to March and it’s already done so in some style.