BOP Literature Survey – Request for Proposals

“Growing Inclusive Markets” is a new multi-stakeholder initiative, led by the United Nations Development Programme, which strives to identify and examine the vast unmet potential at the base of the world economic pyramid-the population of 2.7 billion people who live on less than $2 a day. Truly inclusive economic growth depends on embracing the Base of the Pyramid (BOP) not only as consumers with unmet needs for goods and services, but also as drivers of growth, innovators and producers of wealth. By identifying the BOP’s needs, and exploring how meeting those needs can bolster development as well as private-sector bottom lines, the initiative will inform policy decisions and provide valuable incentive for private-sector engagement.

We are currently looking for an expert with a track record of publication on the BOP to do a 10,000 word BOP literature survey for this Initiative. Preference will be given to candidates who have published in academic journals on the topic. Interested candidates should submit their resume with writing samples to the programme manager of the Initiative, Sahba Sobhani at sahba–dot–sobhani (at) undp–dot–org.For more information, see the attached Terms of Reference.