Q&A: How Do Marketing Agencies Ensure That People Will Become Lifelong Clients?

My clients are all like friends to me. I connect with each one on social media, I comment on their posts, DM them when I want to get in touch, and am just generally involved and interested in their lives. I don’t just pop in whenever I have something to sell.

That, I think, is the key to ensuring that people become long-term clients/customers. When you care about them as people, it shows. Not only do you stay top-of-mind for whenever that client may need a product or service, you also demonstrate to them that you care about their well-being. It isn’t just about making a buck. It’s about showing them that I have their best interests at heart.

That’s how you create lifelong customers—by providing a product or service that genuinely improves their lives, not just one that fattens your wallet.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.