MTG Backs Premiere Gaming and Interactive Entertainment Start-Ups

MTG has funded 11 fast-growing companies that bring strategic value to the Group’s owned and operated esports and online gaming businesses. This makes MTG one of the most active investors in the gaming sector, with a broad portfolio of content, tools and live experiences.

Launched in November 2017, MTG’s USD 30 million VC fund is targeting minority investments in 5 to 10 innovative companies a year.

Jørgen Madsen Lindemann, MTG’s President & CEO: “MTG has proven to be an attractive partner for young companies that recognise our values-driven entrepreneurial culture. With a rich history in multi-platform storytelling – and having operated a robust media business that has consistently outpaced the industry – we offer entrepreneurs a meaningful partnership and synergy benefits.”

Arnd Benninghoff, MTG Games and Esports: “The gaming ecosystem is made up of many platforms, titles, publishers, leagues, teams, influencers and tech, and MTG is assembling the most promising players in this sector under one roof. Our portfolio of international companies strikes a healthy balance between established and high-potential companies that are turning their passion into successful business.”

Play Ventures, a VC fund that invests in games and game services start-ups.

AppOnboard, a demo platform for developers, that enables mobile users to experience apps without downloading them. This technology now powers the ‘Try Now’ button on Google Play.

Nomadic, a VR company that provides location-based virtual reality experiences. Nomadic’s first VR center has opened in Orlando, Florida, and offers an immersive, tactile adaptation of “Arizona Sunshine” arcade.

Playfull, an ad platform that connects advertisers and gamers based on geo-targeting.

Boom, a leading esports entertainment platform, that connects influencers and communities.

MTG has also made smaller investments in companies like Runtime, a performance nutrition company in gaming and esports; Blitz, an esports learning app; Volley, the leader in voice-controlled games for smart speaker platforms like Amazon Echo and Google Home; and Mobcrush, a live streaming solution that helps gamers broadcast, monetise and connect with fans, no matter what social platform they use.

In 2018, MTG was ranked* as one of the most active investors in the esports sector. Goldman Sachs has reported** that esports investors will benefit from the transition of competitive gaming to a professional sport with well-established leagues that capitalise on original content, media rights and sponsorship deals.