Since the inception of the Internet, consumer and business owners alike have used the World Wide Web to connect with each other. Search engines like Google, Bing and Yahoo comprise most of the market share when it comes to finding what a user may want or need on the World Wide Web. It’s no surprise that many marketing online companies have gone to great lengths to develop methods that increase the likelihood of a potential customer in this highly competitive environment.

Search engine optimization (SEO) is a commonly used term among Internet marketers. Enabling a search engine to easily find and properly place an e-commerce site above the completion is the sole purpose of SEO. There are many schools of thought when it comes to effective means of creating an optimized website.

Many Internet marketers agree that having good keywords throughout a website is the best way to achieve the desired result of SEO. Many people have tried and often failed at such practices as keyword stuffing or other “black hat” methods that are less than honest. Keyword research while writing evenly flowed content is the absolute best way to allow search engine bots to easily scan web pages and provide the potential customer with the best experience.

Many people are scrapping multimedia plug-ins such as flash or other similar navigation menus as it is impossible for search engines to crawl them. Although some attributes of these media rich additions can make a website standout, these methods are not search engine friendly. Using Cascading Style Sheets (CSS) can achieve many goals when it comes to providing an even balance of richness and SEO. Not only can a webmaster create unique looking websites with this technology, it also provides a lighter footprint when it comes to server storage and page load times.

Submitting a site-map to major search engines such as Google, Yahoo and Bing will help speed up the time it takes for a website to be indexed. Using meta tag descriptions of pictures and postings can also give the website owner an advantage in some instances too.

See what a website marketing company has to offer before making an educated decision about their services. Competition is at an all time high as many brick and mortar business realize the marketing potential online. With a solid plan and a basic understanding of SEO, making it on the well sought-after first page rank on a major search engine can be achieved

Most of you know as part of your web marketing strategies you should be taking advantage of properly using your keyword phrase in your headline. What a lot of people don’t know is that their subheadings should not only contain their keyword phrase but should also be defined by the ‘h2’ tag.

Understanding ‘Header’ tags for better web page optimization. The search engines pay special attention to any ‘header’ which is defined in the source code of a webpage by tags such as these: h1, h2, h3, etc.

The headline of your content would be defined by the ‘h1’ tag, after that you want to use the ‘h2’ tag for any subheadings rather than just making the font type bold. Adding this technique to your web marketing strategies will give you a little extra edge when it comes to ranking higher in the search engines.

If you have a WordPress blog as part of you web marketing strategies here is a quick explanation. Inside the administrative panel of a WordPress blog in the ‘Add New Post’ section the HTML editor will usually only show a single line of icons starting with ‘B’ which will make the highlighted text bold. In order to get the icon for the function that allows you to work with the header tags you’ll have to click on the last icon on the right to get a second row of icons to appear.

When you mouse over this icon you should see the words ‘Kitchen Sink’ pop up in a small grey box, click on that and presto! You can now see and use the other functions of the HTML editor. The icon you are looking for will show as a box with the word ‘Paragraph’ in the bottom row to the left. Clicking on this will give you a drop down menu which will normally show you; ‘Heading 1’ and ‘Heading 2’ etc.

A note of warning when using the ‘h2’ tag in your subheadings as part of your web marketing strategies! You might find it makes your subheadings too big or too small. To address this problem is beyond the scope of this article as it involves understanding source code.

Make good use of the header tags as part of your web marketing strategies. You’ll find it only takes 20 to 30 seconds to do this to further optimize your webpage. That is a very short amount of time when you consider your webpage could be up on the Internet for years.

Choosing SEO web hosting for your website is a great decision! You’ll get superior web hosting through some of the best uptimes and load times on the market; and you’ll also have a website that’s fully optimized to appear higher in the search engines. But when you start looking at different SEO website hosts, you’ll first notice that they offer two different types: on-page SEO hosting, and off-page SEO hosting. So what’s the difference between the two? To understand that, you first need to understand a bit about SEO practices.

SEO practices are all the methods and strategies that online marketers and web developers use to get certain websites to rank higher in the search engines. This of course, brings more visitors to the site and ultimately more profits for that website, and its owner. But these practices can be divided up into two different categories: on-page SEO practices and off-page SEO practices. It’s these two different types that SEO site hosts are referring to within their different products. But just what are they?

On-page SEO website hosting refers to any changes that are made for the specific intent of SEO, and that are made directly on the webpage. This includes using title tags, placing interior and exterior links within the webpages on the business’ website, and inserting keywords and key phrases within the content. While this can take some time and involves analyzing and researching keywords, they’re not nearly as labour-intensive as off-page SEO practices.

Off-page web hosting refers to any SEO practices that are incorporated so that the website can place higher in the search engines, but they’re not actually done on the actual website. This includes things such as creating different websites that can backlink to the main website; guest blogging on other websites to link back to the business’ website; and commenting on other websites and blogs – again so that a backlink to the main website can be left along with the comment. Of course, finding other webmasters and simply asking them if they’re interested in a link exchange is another type of off-page SEO practice. However because the links needs to be placed directly on the page, it could also be considered to be an on-page SEO practice.

On-page SEO website hosting can take just a few days to a week to complete, whereas off-page SEO web hosting can take months just to implement. Typically when it’s a business website, online marketers usually need to be hired to complete these tasks as business owners simply don’t have time to do it themselves. However, SEO web hosting is a good alternative that can give small businesses especially the online marketing tools they need, without the high cost of an entire IT team.

Whether or not you decide to only use on-page SEO web hosting, or only off-page web hosting is up to you. It will depend entirely on how much time you have and how much you feel comfortable handing off to a web host. For those that feel they don’t have time for any of it, most SEO web hosts will offer packages that include both on-page and off-page practices.