The Image staff muses on the culture of keeping up appearances

Ecoist and Frito-Lay turn snack bags into handbags

April 8, 2010 | 12:21
pm

We've mentioned Ecoist before -- it's a Miami-based company that turns old magazines, candy wrappers and soda-can pull tabs into handmade totes, handbags, and coin purses -- but there's something about its recently announced partnership with Frito-Lay North America that makes us chuckle.

The licensing deal with the snack-food subsidiary of PepsiCo means Ecoist will be turning unusable or obsolete packaging from Lays, Cheetos, Fritos, Tostitos and Sunchips into an assorted variety of items including purses, clutches and place mats.

But the best of the munch bunch has got to be the potato chip bowl -- which, according to the description, is hand-woven from 260 "upcycled" Lays potato chip bags that would otherwise be destined for the dump.

Now if only Ecoist could help us do something about upcycling the extra material we find forming about our middle after snarfing down 260 bags of Lays potato chips, we'd really have the loop closed.

Photos: At top left, a sunflower baguette handmade from unchip snack-food packaging, $49. At top right, a clutch made from Tostito bags, $28. Bottom, a chip bowl made from 260 waste-bound Lay's potato chip bags, $40. All part of Ecoist's new Frito-Lay collection available at ecoist.com. Credit: Ecoist