Work History

Associate Creative Director, Copywriting, M Booth 2012-2017

I worked on a wide breadth of digital-first brand campaigns. My responsibilities included creative direction, managing writers and social strategists across accounts (typically around five at any given time) and copywriting.

G Suite/G Suite for Edu/Google Apps/Google Maps API/Cloud Platform:

Managed day-to-day copy quality for the above social accounts; lead ideation of creative assets of for “moments” for campaigns like “Time for Cheer”, “Salute Our Service”, “Google for Education Impact Portraits”, “Share Google Apps”, and the inaugural “Google Maps API Code the Road” and “GCP Next” roadshows

Created internal social Google voice playbooks

Launched and managed team of writers to create social media content for the personal accounts of Google executives

Worked on multiple re-brands (Google Enterprise → Google for Work → G Suite)

American Express:

Managed four-person editorial team for OPEN social accounts on Twitter, LinkedIn and Facebook

Facilitated advertorial partnership between Inc. and American Express SPG, making a microsite with interviews of high-spend card members; interviewed cardmembers and managed writers; oversaw creation of marketing collateral

Launched the first Pinterest page for Small Business Saturday; oversaw the first-ever SBS real-time photography campaign in partnership with Getty Images and Getty Images photographers for the event in eight U.S. cities

Mercedes-Benz:

Ran the day-to-day posting of blog for Mercedes-Benz employees who relocated to Atlanta; sourced and managed freelance writers to create the freshest Atlanta-focused content

Krug, Macallan, Stoli Elit, Patron:

Created social and digital content for these wine and spirits brands; launched Krug’s Instagram; oversaw real-time social content creation at events