Social Media Unleashed 2

In keeping with our aim to broaden the appreciation and understanding of how the social media mindset is impacting society, economy and culture, twintangibles and New Media Corp are bringing you another Social Media Unleashed event.

The second in a series that seeks to demonstrate the breadth of opportunity to create value for your organisation through a better understanding of Social Media, SMU2 has been a chance to learn a little more about crowdsourcing and crowdfunding, in the company of speakers from leading organisations in the field. James Gibb from Dell explained how the crowdsourced IdeaStorm has brought added innovation to a global technology player. John Ayscough and Kirsty Burnham explained how the crowdfunding platform SoLoCo could transform raising funds for third sector groups. We also got the chance to hear from Toby Daniels CEO of Crowdcentric and founder of Social Media Week via video link from New York telling us more about Social Media Week and how you can get involved. Last but not least, McClure Naismith explained some of the key legal considerations when thinking of engaging in crowdsourcing and crowdfunding.

All this and a bit of networking with a fascinating group of people in the sophisticated surroundings of The Lighthouse!