Your marketing strategy should not be controlled by a switch where the only functionality is on and off. Think instead of a value – which can be turned to adjust the flow of your marketing content.

There are days when you’ll just want your marketing activities to drip out and keep a handful of prospects and subscribers engaged. At other times, you’ll want to open the floodgates and hit as many people as possible with your message.

Don’t Stop

The most important thing is that your marketing never stops.

Note: The moment your campaigns stop is the moment your competitors sneak in behind you and steal business from right under your nose.

So while you are planning and executing your major campaigns, try to keep things ticking over with the following strategies.

4 Small Strategies Marketers Should Practice Every Day

Build a Drip Campaign: You should never leave new email marketing subscribers hanging. Keep them engaged with your brand by creating a drip campaign of evergreen content that is automatically sent to subscribers from the moment they subscribe to your list. Funnel new subscribers into your ecosystem via landing pages linked to your social media activity.

Schedule Your Social Media Posts: Because the average lifespan of a tweet is only 18 minutes, you should look to publish multiple tweets every single day. Other social media channels like Facebook or LinkedIn warrant at least one or two daily posts. Look to your blog and other evergreen content to fuel your strategy. Don’t be afraid of promoting the same message multiple times – if someone has never seen it before, it will always appear fresh. Remember to boost your posts to reach a larger, targeted audience.

Record a Podcast or Film a YouTube Video: It takes minutes to record and edit a quick podcast or YouTube video. Speaking into a microphone or to a camera (or mobile device) is often much easier than writing, proofreading and publishing a blog post. Keep things short and sweet. Novice podcasters or video makers may find it easier to produce more audio and video content by taking a leaf out of business guru Gary Vaynerchuk’s book by documenting rather than creating. I like to think of my daily podcasts as conversations with numerous individuals. It’s a bit like cold calling for the digital age.

Educate Yourself: Dedicate a small part of each day to self-improvement. Catch up with your favorite blog, tune in to a podcast, scan the forums and social media groups, or read a book. If you don’t keep up with current trends and cutting-edge thought leadership, your campaigns may begin to look stagnant.

How do you ensure your marketing team stays vocal between big projects? Share your comments below: