Imagine a world where consumers buy their groceries directly from manufacturers, cutting grocery stores and supermarkets completely out of the equation. That’s a future that blockchain startup INS wants to enable. And the company has just raised roughly $43 million (60,000 Ether) in a public token sale to make it happen.

Basic Attention Token (BAT) has been in the news first because of its listing on Coinbase and second, because of the rather unexpected price fall following the listing. The cryptocurrency has taken the surprise even further by signing up with…

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