venerdì 26 aprile 2019

Vintage Ad - Cyma (1938)

ENGLISH(il testo italiano è sotto l'immagine)"Perfect
timing under all climates and conditions" – This 1938 ad about the
Cyma waterproof watches includes a mention of the shock absorber “fitted to the
gents watersport watches”, which “is specially constructed to hold a large
quantity of oil and to prevent the same flowing away from the pivot”. “Watertightness
is permanently secured” by the design of cases in which “no perishable
materials are used” – waterproof timepieces often featured cork or leather gaskets.
Cyma was a trademark registered by Tavannes, a prominent company whose production
plant employed 2,000 people at the time.Interested
in vintage watch ads? Visit the page about Watch Ads, my
two-volume pictorial history of communication and design in 20th Century
watchmaking.Click here to display and download a 20-page
preview of Volume 1.Please note that
the vintage ads presented in this Blog are not featured in the Watch Ads books.