Sensational Spelling Bee

Companies and brand names sometimes contain an intentionally misspelled word, and this is known as "sensational" spelling. For example, the word "Blue" in "Blu-ray" purposely leaves out the 'e.' Host Ophira Eisenberg leads a husband-and-wife pair of contestants through a round full of these types of words, in what we could call a 'misspelling-bee.'

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Transcript

OPHIRA EISENBERG, HOST:

On our stage right now, we have Virginia Roberts and Grant Roberts. Welcome to ASK ME ANOTHER.

(APPLAUSE)

EISENBERG: You guys are visiting from Seattle, and I take it perhaps you are married with the same last name?

VIRGINIA ROBERTS: We'll see how it goes.

(LAUGHTER)

EISENBERG: Virginia, you are an online dating coach, is that correct?

ROBERTS: That is correct.

EISENBERG: But what's the number one tip you give people when writing their online ad?

ROBERTS: Don't follow the rules that the system gives you. Like don't necessarily fill out the fields answering the questions that you are asked. And feel free to just omit answers if you think they're wildly inappropriate like a lot of the OKCupid match questions are. You don't have to - this is not a deposition, so just do what you want.

ROBERTS: I'm working on an unannounced project that involves a lot of fun chars to write, and yeah...

EISENBERG: Can you give me one line of dialogue from it?

ROBERTS: I think my favorite line of dialogue actually comes from a tree, and it's just ellipses.

(LAUGHTER)

EISENBERG: Right.

ROBERTS: It's like the notes you don't play in jazz, that's kind of like - that's not true at all. That's not true.

EISENBERG: You're deep, man. You're deep, Grant. Our next game is called Sensational Spelling Bee. Have you ever noticed how some brands and titles have intentionally misspelled words to make them stand out, for example the word blue in Blu-ray is spelled B-L-U. This is called sensational or divergent spelling.

So in this round I'll give you a word and use it in a sentence. You will have to give me the intentional misspelling of the word as it's used in the sentence. Let's give it a shot. Fruit, as in the two-year-old spilled his Froot Loops all over the table.