CIOs share seven tips for social media strategy

Here is another of my features for silicon.com, which presents advice from technology leaders on creating successful engagement through social technology:

Social networking has become a key medium for interacting with colleagues, contacts and customers. So why are some businesses still scared to let their employees engage?

As many as 48 per cent of companies still ban their staff from accessing social networks at work, according to research from HCL. The survey suggests many executives believe social tools, such as Facebook and Twitter, are too distracting from day-to-day activities.

That perception can be a challenge for modern CIOs who are charged with moderating communication channels, while ensuring the continual flow of information. Below, leading business executives provide seven tips for creating successful engagement through social technology.