As the biggest single-evening TV event in the United States, the Super Bowl is an enormous opportunity for businesses. This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media?

Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories.

Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game.

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Top #SB50 Influencers

During the Super Bowl, we created the Top 10 #SB50 Social Influencers list using Cision’s Influencer Search.

Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter.

Michelle Dziuban is the Social Media Manager for Cision, where she has worked since 2012. With a background in marketing and advertising, she loves keeping tabs on emerging industry trends. Most recently, she appeared on one of the most popular marketing podcasts in the world, Jay Baer’s Social Pros Podcast (How B2B’s Can Rock Facebook Live Video) and authored a byline on CMO.Com (What CMO’s Need to Know About Live-Streaming).

In her free time, Michelle enjoys yoga, running and being outdoors. Find her on Twitter @dziubs.