During an appearance at the Cannes Lions advertising conference, Kanye revealed that he and Kim "worked on" their now record-breaking photo for four days before they felt it was "good enough for Instagram." He explained, "This is pissing my girl off during the honeymoon. Annie Leibovitz pulled out right before the wedding — maybe she was scared about the idea of celebrity . . . But I still wanted my wedding photos to look like Annie Leibovitz. Now, can you imagine telling someone who just wants to Instagram a photo, the No. 1 person on Instagram, that we need to work on the color of the flowered wall? But the fact that the No. 1 most 'liked' photo has this certain aesthetic on it was a win for what the mission is — of raising the palette." Say what you will about Kanye's over-the-top statements, but clearly he knew what he was doing with this one.