The focus of SPFW is not only to promote the work of the designers but to mobilize and organize the business of fashion in Brazil. Promoting new business is the main purpose of the Sao Paulo Fashion Week, so don’t forget that behind those beautiful models in gorgeous clothes is an army of fashion professionals working on everything from public relations, advertising, and marketing, to event production, styling, textile production and, of course, design. The clothes may take centre stage, but there are countless people needed to pull off an event of this magnitude.

Over the years, there has been a significant increase in the number of participating designers and the crowds attending SPFW events have increased ten-fold: more than a million people visited Sao Paulo Fashion Week in 2014 compared to only a hundred thousand in 1996. Clearly, fashion is big business in Brazil.

JCI’s Fashion Business & Creative Arts program is more than just a fashion school in Vancouver- it is an industry-leading institute that supports the fashion industry both here and around the world as our graduates have built careers not only here in North America, but also in Europe and Asia. JCI’s reach is extending to South America and we anticipate some amazing stories of our grads working at future Sao Paulo Fashion Weeks.

This year’s runway shows mark the end of an era as the Brazilian supermodel Gisele Bundchen is retiring from the catwalk and making her last appearance for the world at SPFW. You can see her bittersweet finale HERE.

As Gisele walks off the runway in Brazil, JCI is landing!

We are proud to announce that JCI has established a presence on the ground in Sao Paulo with our new Associate Director of Admissions- Brazil, Regina Landim Noppe. Regina is a Brazilian-Canadian that has been passionately committed to forging good relations between Brazil and Canada for over a decade. She had the pleasure of participating in the first Eco Fashion Week held in Canada (here in Vancouver), and her involvement lead to Gisele Bundchen becoming The Goodwill Ambassador for the Environment at Eco Fashion Week Vancouver. Welcome Regina!

We look forward to providing world-class training for Brazilians in Vancouver, Canada!

JCI’s Fashion Business & Creative Arts Diploma Program provide students with a comprehensive overview of the fashion industry, combining creative and business elements. This diverse approach gives our grads a distinct advantage both in knowledge and skill.