We've Launched Omnichannel Loyalty: A Rewards System for Customers Online and In-Store

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Customer loyalty is the cornerstone of encouraging those all-important repeat visits online and in-store—it’s how merchants really begin building a long-term relationship with their customers. And in today’s retail climate, the value of a loyal client base has never been more clear.

In December 2018, we launched Lightspeed Loyalty, an in-store customer loyalty platform. Today, we are happy to announce the launch of Lightspeed’s new omnichannel Loyalty solution, which lets retailers engage and reward customers through their eCom store the same way they do in-store. And once they reopen their doors, Lightspeed Loyalty will let them connect their online and in-store experiences, allowing shoppers to easily move between the two.

What’s new with omnichannel Loyalty?

Retailers can now drive repeat business by:

Developing omnichannel loyalty campaigns: Carry over your Retail loyalty campaigns to eCom—with one unified program, you can drive loyalty online and in-store with less work.

Rewarding ambassadors: Learn which customers are the most loyal to your business and target them with tailored offers.

Connecting the online and offline experience: Regardless of where they made their purchase or signed up for the program, shoppers can earn and redeem points online or in-store. Retailers can now track their entire loyalty program from one dashboard.

To learn more about these features and how they can help grow your business online, speak to one of our loyalty experts today.

Growth powered by omnichannel Loyalty

Loyal Tee, a t-shirt boutique in Clio, Michigan, was one of the first shops to see how powerful omnichannel Loyalty can be. “That was a game-changer for us,” shared Tori, Loyal Tee’s founder. So much so, they’ve already moved their shop to a location two and a half times larger.

“Customers save up their points to get free items; they come in and end up purchasing quite a bit more because they have their loyalty rewards.” Tori from Loyal Tee

According to Tori, it’s smart retail tools like Lightspeed that give SMBs a fighting chance against giants like Amazon and Target.

What omnichannel Loyalty looks like

Just above the order totals on the eCom checkout page, you’ll find a new loyalty section asking shoppers to register or sign in to their account to start collecting points or learn more.

A new Rewards tab is now included in every customer account, giving shoppers an overview of their points and how close they are to claiming their next reward.

This powerful extension of our Loyalty solution is just another piece of the Lightspeed puzzle, providing retailers with all the tools to engage, reward and retain more customers to stay profitable and come out stronger on the other side of this pandemic.

Lightspeed Omnichannel Loyalty is now available. Speak to a loyalty expert today to learn all the ways Omnichannel Loyalty can help you grow your business.

Lightspeed is a cloud-based commerce platform powering small and medium-sized businesses in over 100 countries around the world. With smart, scalable and dependable point of sale systems, it's an all-in-one solution that helps restaurants and retailers sell across channels, manage operations, engage with consumers, accept payments and grow their business.