The retail industry has been operating under a flawed assumption: customer spend and loyalty are connected. They’re not. New studies demonstrate that high-spending customers aren’t necessarily loyal—they’re as likely to shop at a competitor.

Webinars

If you rely on social media analytics to understand customer behavior, you risk making decisions based on the opinions of a noisy minority. True customer understanding comes from knowing when to act on social signals and when to ignore them.

The retail industry has been operating under a flawed assumption: customer spend and loyalty are connected. They’re not. New studies demonstrate that high-spending customers aren’t necessarily loyal—they’re as likely to shop at a competitor.

Reports

Companies don’t know it yet, but there is a gaping hole in the Big Data they are using to analyze customer behavior. Learn the different types of social media users and what’s missing from social listening.