It was an event of mutual attraction when Kareena Kapoor was chosen as the face of Lakme's new beauty range, Absolute. Farida Kaliyadan, General Manager - Lakmé said on the association, “We are delighted to have Kareena as the face of Lakmé. Absolute while Kareena added that she was happy about the association as well. "I’m very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and today I’m excited to undertake this new journey with them," she said.
Lakmé Absolute, designed by the brand's make-up experts, is the brand’s high performance long-lasting make-up line and will be unveiled at the Lakmé Grand Finale by Manish Malhotra at Lakmé Fashion Week Winter/ Festive 2011 (August 16 –21, 2011)