Why Email Marketing Is Crucial For ICOs

Email marketing has three key advantages that other methods of outreach simply don’t have.

1) Connect directly with potential investors

Whereas a post on Telegram or Twitter can be missed, scrolled past, or completely ignored, email gives you a way direct to your potential investor’s inbox. Email gives you the benefit of knowing that your lead is already interested in what you have to say – otherwise, why would they be signed up for your newsletter?

2) Measure your results

Analytics are indispensable for measuring the success of any campaign. Email marketing lets you measure who exactly saw your content. Many other marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates.

3) Target your audience

Your ideal audience can be targeted effectively with email marketing – a process made easier by effective sign-up techniques.

For example, upon landing on the CryptoCoin.News homepage, users are prompted to sign up to the newsletter if they wish to receive cryptocurrency news, ICO reviews and airdrop alerts directly to their inbox.

In less than a year, the CryptoCoin.News newsletter has acquired over 36,000 subscribers. And perhaps even more important than the number is the fact that these subscribers are people who have already signaled their interest in the crypto space, and are willing to invest in ICOs. Contact us to book a newsletter campaign.

Profit from CryptoCoin.News’s audience

With a subscriber base of 36,000 and a production team of over thirty writers, producers, directors and marketing experts, CryptoCoin.News can help your ICO garner the right kind of attention.

Given the competitiveness of the ICO sphere, there’s often a very short time span between conception and token launch. Maximizing your marketing efforts within those short few months is essential for the token sale’s success.

By making use of the targeted, established subscriber base at CryptoCoin.News, you can be sure that your proposal gets seen by the right kind of eyes.

CryptoCoin.News is the central news source for information on cryptocurrencies. We cover crypto news and analysis on the trends, price movements, ICO reviews, companies and people in the Blockchain world.