Blockchain is the revolution of content marketing Part 1

The wind blew from the other side. However, if the story person writing ended with the introduction of such robotic industry in the CMS all sites, it would be not so interesting.

In short: the technology of the blockchain has come into the sphere of creation/distribution of content. And this is really important.

Why we live in the information middle Ages

Uncontrolled accumulation of content. Remember Nietzsche: “and Another generation of readers – and Spirit itself will begin to stink”? It’s noon now generation of authors, concerns from not less.

In April 2017, only WordPress blogs published 84 million posts.

This is more than any man, including Wasserman, can read for life.

How many publications of these 84 million do not overlap fully or partially? In the current environment it is impossible to know.

Thousands of servers for decades to accumulate content, which was created by the authors for pennies and often for achieving one-time goals of the customer.

Many of the texts obsolete the very next day after the publication and their only function Chronicles.

The availability of content has lowered the threshold of sensitivity to fake. Google and Facebook pledged to win and for example, I watched with interest, as the Corporation with the most powerful computing capability are going to do it.

Google decided to chop off the possibility of earning the creators of fake, embossing from top content sites that use AdSense too active. Logical: click meter traffic earn. But what to do with “stuffing”?

Facebook turned to a reputable media consultants – now under each link will be indicated that the Agency has verified the veracity of the text and appropriate verdict. Of course, this will not provide a real-time setting accuracy labels for all texts, therefore, the Corporation announced an additional set of 3000 employees – especially to check for news.

Nothing new, but the other could not be. Finally, you created the content you do not own and are not suitable for re-sale. Make a reservation: created and sold content. If a particular unit now has a constant price – that is only symbolic: in summary the add link or on my site.

By the way, high-quality external links remain the “main currency” for online projects, and the text in which they are placed is important, but still Supplement.

It is understood by the authors and the publishers. Why go far: among author blog Netpeak more than 50 experts from the outside that publish guest posts. For three years I received from them in total five letters, and no one asked you to update text, add new facts or case studies. All requests related to changes in the references.

What to do with old blog posts?

More about the question of accumulation of the content read in the article.

Let’s say you register in the system based on the blockchain. The registration will be recorded as the first activity in the unit. Then, whatever you do, wrote comments, texts, published video blocks with these actions will contain information and each other, and the first step, registration. And this whole block chain is open for viewing to any member of the system.

What is the blockchain and how it changes the game

The content platforms on the blockchain, for example, the author is unable to broadcast into the void, as often happens with websites and social media. Before publishing each post should choose one of the existing platform of topics – this will determine the publication to a particular cluster of users with relevant interests, to token. Consequently, these users are the first to see new post and determine its degree of usefulness for the topic in General.

Very schematically: the essence of the author. Economic identity economic entity, it is the author. In the blockchain there are no creators that you are.