In 2011, TCBY introduced Super Fro-Yo, which it calls a new classification of super-nutritious frozen yogurt. It's more than a marketing term, according to Casey. To qualify as Super Fro-Yo, the products must meet the following minimum nutritional standards per serving: 3 grams of fiber, 4 grams of protein, 7 types of live and active culture and 20 percent of the recommended daily value of both vitamin D and calcium. In addition, each Super Fro-Yo serving offers 120 calories or fewer; a minimum of 10 percent of the recommended daily value of vitamin A; 1 gram or less of saturated fat; and a minimum of 20 billion live and active cultures at manufacturing.

Super Fro-Yo is available in a variety of no-sugar-added and fat-free flavors, as well as traditional and seasonal flavors.

Last summer, TCBY tapped into the Greek yogurt phenomenon with its own soft-serve Greek honey vanilla frozen yogurt flavor. It has twice the protein and all of the health attributes of Super Fro-Yo and has met with "tremendous consumer reception," says Casey. He adds that the company's R&D team, led by dairy scientist Dr. Wayne Geilman, is gearing up to launch additional new products this spring. "We have a few things in development that we're really excited about," he says. We always like to launch new items in springtime because that's really the start of the selling season for our franchisees. So look for some really interesting things to come out soon, all built on our pillars of taste, flavor, health and wellness."