Robert Kraft has turned New England into a football juggernaut. Now all he has to do is save the NFL.

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"I view Bob like I do Lamar Hunt, one of the founders of the league," says Jerry Jones, owner of the Dallas Cowboys. "I don't know that we have anybody that today has made that kind of contribution to the NFL franchise." In other words, in a league known for its swagger, no one has more clout these days than Bob Kraft.