Newton Minnow, former director of the FCC, described the world of TV viewing as a “vast wasteland.” But when a pure devotee of Krsna (God) appears on television, the whole performance becomes surcharged with bliss. When television, with its complex technological set-up for reproducing a picture in thousands of TV sets, is used by a pure devotee for the purpose of glorification of the Supreme Lord, it becomes spiritualized. Whoever sees and hears a pure devotee talking about the nature of God and the eternal soul becomes liberated from all misery.

The following interview with freelance reporter Sandy Nixon took place in July 1975, in Śrīla Prabhupāda’s quarters at the Kṛṣṇa center in Philadelphia. This discussion serves as a superb introduction to Kṛṣṇa consciousness and covers such basic topics as the Hare Kṛṣṇa mantra, the relationship between the spiritual master and God, the difference between genuine and fake gurus, the role of women in Kṛṣṇa consciousness, the Indian caste system, and the relationship between Christ consciousness and Kṛṣṇa consciousness.

What is Krsna Consciousness?

Ms. Nixon: My first question is very basic. What is Kṛṣṇa consciousness?

Śrīla Prabhupāda: Kṛṣṇa means God. We are all intimately connected with Him because He is our original father. But we have forgotten this connection. When we become interested in knowing, “What is my connection with God? What is the aim of life?” then we are called Kṛṣṇa conscious.

Ms. Nixon: How does Kṛṣṇa consciousness develop in the practitioner?

Śrīla Prabhupāda: Kṛṣṇa consciousness is already there in the core of everyone’s heart. But because of our materially conditioned life, we have forgotten it. The process of chanting the Hare Kṛṣṇa mahā-mantra—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare—revives the Kṛṣṇa consciousness we already have. For example, a few months ago these American and European boys andgirls did not know about Kṛṣṇa, but just yesterday we saw how they were chanting Hare Kṛṣṇa and dancing in ecstasy throughout the whole Ratha-yātrā procession [an annual festival sponsored by the Kṛṣṇa consciousness movement in cities around the world]. Do you think that was artificial? No. Artificially, nobody can chant and dance for hours together. They have actually awakened their Kṛṣṇa consciousness by following a bona fide process. This is explained in the Caitanya-caritāmṛta (Madhya 22. 107)