To celebrate the fact that – even when it seems like we’ve had nothing but hard news for the past year and more – silly season still exists, here’s our top 10 stories from the past month or so that really shouldn’t have made the final cut:

9. A Good Morning Britain presenter choked on a sausage live on air while imitating an alligator. THAT footage, is now news.

10. And lastly, we Brits love a weather story. But at the moment, there are articles literally just about rain…it’s not doing anything crazy like flooding, IT’S JUST RAINING.

So what can we learn from these mere 10 among a sea of silly? There’s a gap, a big stinking gap in the world of news over summer. Sure there’s the usual crime and breaking news and bits here and there, but that big chunk of PR led news is missing – it’s a trend we see every silly season. Don’t underestimate the power of taking advantage of the mass summer exodus, if a cow comparison to Gene Simmons can get national coverage…..just sayin.