Moving Beyond Marketing: Generating Social Business Value across the Enterprise

Findings from the 2014 social business global executive study and research project

The third annual research by MIT Sloan Management Review and Deloitte probes executives’ views of the social business opportunity and how companies are harnessing its value. Insights from 4,803 business executives across 26 industries and 109 countries.

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This year’s research indicates that a companies’ social business maturity -– the breadth and sophistication of its initiatives – is a good predictor of the value derived from social business initiatives. We detail the drivers of that maturity and how companies are using social business beyond the marketing function to transform their organizations and reap greater gains.

Highlights from the 2014 report include:

Social business is perceived as important both today and in the future

Employees want to work for companies that excel at social business

Measurement sophistication is starting to prove the value

Social business maturity is related to the level of results companies achieve

Companies can fuel social business maturity by focusing on its three primary drivers:

Using social business data in decisions

Having a leadership vision premised on the belief that social can fundamentally change the business

Moving social business beyond marketing to realize that vision

Visit [the U.S. page] for more details on this report and related content.

Explore the findings of the second annual global study, conducted in collaboration with MIT Sloan Management Review, to gain fresh insight into the social business landscape today and discover how some businesses are reaping value.

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