Design for the Mind: Seven Psychological Principles of Persuasive Design

Book Description

Summary

Design for the Mind: Seven Psychological Principles of
Persuasive Design teaches web designers and developers how to
create sites and applications that appeal to our innate natural
responses as humans. Author Victor Yocco, a researcher on
psychology and communication, introduces the most immediately
relevant and applicable psychological concepts, breaks down each
theory into easily-digested principles, then shows how they can be
used to inform better design.

About the Technology

Designers and design team members need to think about more than
just aesthetics. How do you handle short attention spans. How does
your design encourage users to engage, browse, or buy? Fortunately,
there are psychological principles that you can use in your design
to anticipate and benefit from how humans think, behave, and
react.

About the Book

Design for the Mind: Seven Psychological Principles of
Persuasive Design teaches you to recognize how websites and
applications can benefit from an awareness of our innate, natural
responses as humans, and to apply the same principles to your own
designs. This approachable book introduces the psychological
principles, deconstructs each into easily digestible concepts, and
then shows how you can apply them. The idea is to deepen your
understanding of why people react in the ways they do. After
reading the book, you’ll be ready to make your work more
psychologically friendly, engaging, and persuasive.

What’s Inside

Making design persuasive

Encouraging visitors to take action

Creating enduring messages

Meeting the needs of both engaged and disengaged visitors

Becoming a strategic influencer

Applying theory, with case studies and real-world examples

About the Reader

This book is for web and UX designers and developers as well as
anyone involved in customer-facing digital products.

About the Author

Victor Yocco, PhD, is a research director at a
Philadelphia-based digital design firm. He received his PhD from
The Ohio State University, where his research focused on psychology
and communication in informal learning settings. Victor regularly
writes and speaks on topics related to the application of
psychology to design and addressing the culture of alcohol use in
design and technology. He can be found at www.victoryocco.com or
@victoryocco on Twitter.