Ad of the Day: See If You Can Guess What This Lady on the Run Is Promoting

No, it's not robbery

We love an ad with some mystery and a lick of runaway glamour. This one's got it in spades, topped with vintage swing from the Zombies' "She's Not There."

"Never Too Wanted," which came out a couple of days ago, stars a furtive brunette driving in the dark. It brings to mind Woman on the Run, a '50s noir crime film—but if you need a more established reference, we'd use Psycho.

Perhaps as a tribute to Psycho's own Janet Leigh, our lady pulls up to a diner called Janet's and heads straight for the bathroom, tracked by side-eye from a suspicious waitress. Once alone, she does a lot more than take off her kid leather gloves.

A few years ago, Kohler named DDB Chicago as its new creative agency. Since then, the output has been agreeably refreshing. Last year it released "Never TOO Next," an equally slick ad that followed androids at a housewarming party to advertise a very smart toilet.

We can't wait to see what stories Kohler and DDB appropriate next … or what they'll use them for.