Hello. I am Gerardo Dada, formerly responsible for Developer Marketing at Microsoft (hence the blog name), now doing Windows Mobile Marketing with our OEM and mobile operator carriers.
Even though I work in marketing for Microsoft, this blog represents m

Month: January 2008

As companies evaluate mobile platforms for long-term bets, they look for indicators of momentum which give them the confidence their investment will be supported and improved in the years to come. The worst scenario for an IT person is to go to the CIO and tell him their current platform is in a dead-end and that they…

The Windows Mobile 6 update for the Blackjack has been finally released!! Download it from this link The upgrade instructions seem very complicated, but in reality you need to install some USB drivers and run an application, which will not work on a Vista machine. UPDATE: My apologies – I jumped the gun, the update…

I recently blogged about how many unsuccessful great technologies with no chance of being monetized are donated to the Open Source movement to get rid of them and get the Open Source community to support them as great acts of charity and support for the community. Interestingly, the opposite happened this week: Sun acquired MySQL….

I tried to compile information on how to hard reset most Windows Mobile phones. If I am missing any device please let me know using the contact form on this blog. I will keep this updates with new phones as they become available. Sprint Touch – Hard reset is done by holding the green and red…

Cyrtec is a chemical and materials company with 6,600 employees. A few months ago the IT department evaluated different mobile solutions. They decided to standardize on Windows Mobile. It is a very interesting case study you can read on this link. Two interesting quotes: Another positive factor was that the solution didn’t require Cytec to use…

I haven’t been following the 700Mhz auction closely. It is only a few days until the process starts. At CTIA, Steve Ballmer was asked if Microsoft was interested in participating and he answered that Microsoft would not as it is not the company’s core value proposition to own spectrum or build and operate a wireless network….

Celio Corp. announced a new device called the REDFLY Mobile Companiion, which looks a lot like the never-launched palm Foleo. While Eric Zeman thinks it will fail as well, I have a strong hunch it will succeed. It seems I am not the only one. (picture of the Celio REDFLY) First, let me say that…

Got a 4Gb black Zune for the Holidays and I love it. It seems to be a trend- take a look at this article from Joe Wilcox where he makes a point about Zune’s increasing popularity, and he mentions the packaging – I just now realized I also saved the packaging, it is so beautiful….