Grand Chute partners with UWO to freshen image

6:05 PM,
Sep. 30, 2012

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The town's 19th century logo and image needs a modern upgrade and officials are working with a marketing class at the University of Wisconsin-Oshkosh to harvest ideas.

The town's looping rustic logo has been around since 1999, but since then the population has continued to explode along with a vibrant retail corridor.

"We don't think the current brand reflects all that we have here," said Kevin Vonck, special projects coordinator for the town. "We're partnering with juniors and seniors in college who bring a great perspective since they'll soon be deciding where to live and raise a family." ...