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UO
BUS
I
NE
S
S
:
T
HE
M
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G
A
Z
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NE
//
SUMMER
2
0
17
S T U D E N T S
A
team of Warsaw Sports Marketing
Center MBA students won the
National Sports Forum (NSF) Case
Cup, February 10-13, 2017.
Danielle Barbian, Nick Hudson, Luke
Nofsinger, and Kelly O'Shaughnessy bested
teams from other elite graduate sports
business programs representing colleges
and universities across the country, including
Temple University, University of South
Carolina, Ohio University, University of South
Florida, University of Nebraska at Lincoln,
George Washington University, and Long
Beach State University.
The 2017 case, which was written by
Warsaw Center alumnus Ian Campbell
'09—now director of club services for Major
League Soccer (MLS)—focused on driving
ticketing and partnership revenue for MLS
team Sporting Kansas City by leveraging a
new strategic partnership with SeatGeek, a
search engine for sports and concert events.
The NSF Case Cup is a graduate-level case
competition held as part of the larger sports
business industry conference, the National
Sports Forum.
NSF is the largest annual cross gathering
of the top sports marketing, sales, promotions,
and event entertainment executives from a
broad range of teams and leagues in North
America. Case Cup participants are the only
students allowed to join the professionals at
the National Sports Forum.
The Warsaw Center enjoyed a strong alumni
presence at NSF in Minnesota this year.
WARSAW CENTER
TEAM WINS
B Y A NNEM A R I E K NEP P ER - S JOBL OM