You will find our beautiful shop in the old Victorian coaching arcade, off the main square, in the pretty, historic market town of Hitchin. Our shop was established in 2011 by Stephanie Rose,who began her creative career training as a silversmith in London. During a stint in a busy London flower shop she discovered her love for flowers, and after several years as a freelance Wedding Florist, she opened her beautiful flower shop.

Stephanie’s passion for country style flowers with a natural, loose and unstructured feel is reflected in the wide range of unusual cut flowers and foliage that are sourced and stocked. When available, Stephanie uses a local grower who specialises in garden-style flowers. Nature is at the heart of all that she does, and drawing inspiration from nature’s bounty, she likes to work with unusual combinations of colour and texture. Her artistic flair and creativity mean that she has a high degree of originality in her work. Her work has been featured in ‘Wedding Flowers’ magazine, and in the last few months she has provided flowers for several professional photo shoots across the country.

The shop, renowned in the local are for its creative and original window displays, is filled with floral inspired gifts, plants, garden and home accessories, all reflecting the rustic style, where the beauty of nature speaks for itself. We dry all our own flowers, using these to create beautiful wreaths, bespoke wall hangings, and unusual containers.

Stephanie’s small team of experienced and dedicated florists share her passion for nature, and her vision for beautiful flowers presented as nature intended:

Grania has many years’ experience in the Floristry industry. Achieving the Level 3 City and Guilds National Certificate in Floristry in 2007, Grania was also awarded the prestigious City and Guilds gold medal for excellence for her outstanding work. She is a keen member of the Hitchin Floral Art Club, and regularly competes in NAFAS flower shows. She is currently training as a NAFAS Area Demonstrator.

Claire has been at the shop since it opened, and achieved the City and Guilds Level 3 in Advanced Floristry with a distinction in 2013. Along with another club member, she competed at Chelsea Flower Show in 2014 on behalf of the Hitchin Floral Art Club, obtaining a gold medal.

Andrea has recently achieved the Level 2 City and Guilds in Floristry from Shuttleworth College.