At Averetek, we believe we can help you and your partners confront this risk and overcome it. Further, we believe the companies that address this risk will show significantly better campaign results and enjoy deeper, more loyal partner relationships.

We have two new additions to our channel marketing automation platform that will help brands and their channel partners address these issues, create more successful campaigns, and thereby create more and better leads.

The first addition is ContactAI, a service for the Averetek platform that improves campaign performance by validating, enriching, and prioritizing contacts in the channel partners marketing database. Channel partners upload their marketing database into the Averetek platform and the ContactAI service runs a series of intelligent processes to improve the data before its used to promote content or an offer.

The second addition is Social Media Publishing.

Social Media Publishing

While their marketing database is useful in helping channel partners connect with people they already know, or at least who’s email address they know, social media is one of the best ways to meet new people. When partners create content or offers and share them through posts on Twitter, LinkedIn, Facebook, and Google+ the content will be discovered by people interested in that topic. When people are interested, they click on the social posts, view the content or offer and quite often, they’ll complete the form on the landing page to receive whatever is being promoted. The form submissions help the partners generate leads and build their marketing database.

Partners typically struggle with two aspects of promoting content and offers through social media – writing social posts and posting them frequently and repeatedly.

Averetek’s new social media publishing feature allows brand campaign creators to write and publish social media posts that channel partners can share to promote the content and offers as part of their lead generation efforts. The social media posts can be customized by the partner or posted as-is.

Social media posts can be sent directly from the Averetek platform to Twitter, LinkedIn, Facebook, and Google+. Posts can be published immediately, at a scheduled time, or repeated over a set period. Choosing to post repeatedly will drive more impressions for channel partners and lead to more opportunities to generate leads.

Social Content Publishing will be available soon as an included service in Averetek Basic, Averetek Professional, Averetek Enterprise, and Averetek ABM Edition.

For a preview of Social Content Publishing, please contact us and we’ll set something up.

Posted By: Mike Moore, Averetek

Mike Moore serves as Averetek's Chief Sales and Marketing Officer. Mike has spent twenty-four years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software.

Check Out These Recent Blog Posts

GDPR Self-Check for Marketers

For any company who markets to citizens of the EU, GDPR compliance presents a new set of challenges. Learn about this new law and how to assess your marketing database to understand which contacts are affected.

Channel Engagement Framework

Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.

Channel Marketing Bill of Materials

While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns in the modern world.

Launch Communication Plan

You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them. Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.