For years, CEOs protected themselves from the public and left most of the talking to their PR agencies. Regularly communicating in a public forum was simply not part of a CEO’s job description. Today, the massive onslaught of businesses adopting social media has provided a unique opportunity for finally personalizing the voice – and influence – of these company leaders. However, with a few high-profile exceptions (Richard Branson), CEOs have largely remained out of the mix, often too busy to take the time to participate in the incessant roar of the social channels. Executives, particularly the CEO, can provide a perspective that no one else in your business can, and social media offers a great platform to disseminate that message.