With shoppers more conscious than ever of supporting Irish companies and Irish jobs, SuperValu is stocking even larger amounts of Irish produce to meet demand. SuperValu estimates that it will take five trucks to deliver its 230 tonnes of Irish Brussels sprouts for the Christmas dinner. Over 650,000 bags of Irish potatoes will be purchased and over half a million kilos of Irish carrots – enough to cover a round-trip from Dublin to Cork – will be sold.

Commenting on SuperValu’s Irish Christmas sales, Martin Kelleher, Managing Director SuperValu said, “Now more than ever before, it is vital to support our Irish suppliers and producers. Consumers are choosing Irish and SuperValu is responding. By buying Irish products this year in SuperValu, consumers will help to create 170 additional jobs in Ireland and over €10 million in retail sales for Irish suppliers.

We are proud of our support of Irish goods, and to be in a position to offer local, home-grown produce to our shoppers in our 195 stores nationwide. This Christmas, 100% of the traditional Christmas dinner ingredients at SuperValu will be sourced or produced in Ireland. Christmas dinner is many people’s favourite meal of the year, and opting for Irish ingredients this year will make this great family occasion even tastier.”

SuperValu is Ireland’s leading independent food retailer and the only retailer with a store in each county. SuperValu’s commitment to Irish based producers includes sales of over €1 billion worth of fresh Irish food every year. In 2010 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6 billion to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector.

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