Forbes Lists

Numbers

Valuation Breakdown

1132.0,878.0,860.0,404.0

Sport9

$1,132 M

Market10

$878 M

Stadium11

$860 M

Brand12

$404 M

Profile

The Cowboys are expanding their sponsorships beyond traditional football products and services. Led by Charlotte Jones Anderson, the team's Chief Brand Officer, the Cowboys recently became the first NFL team to sign a sponsorship deal with watchmaker Hublot. The team also added Carnival Cruise Lines to their marketing roster for the 2014 season. Combined, the two deals will add several million dollars in sponsorship revenue over the next five years. In 2013, the Cowboys began a partnership with Peace Love World, the globally recognized women's apparel luxury lifestyle brand. The branding strategy should fit in with the team's planned training facility, which the city of Frisco will provide $115 million of the funding for an indoor stadium, parking garage and headquarters. The new facility is expected to be completed by 2016 and will give the NFL’s most valuable team even more space to sell sponsorships. More »

More on Forbes

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Revenue and operating income are for 2013 season and net of revenue sharing and stadium debt service.

Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt (other than stadium debt).

Net of stadium revenues used for debt payments.

Earnings before interest, taxes, depreciation and amortization.

Includes stadium debt.

Includes benefits and bonuses.

Includes club seats.

Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average during the 2013 season.

Local revenues divided by metro population, with populations in two-team markets divided in half.

Portion of franchise's value attributable to revenue shared among all teams.

Portion of franchise's value attributable to its city and market size.