The case supplement focuses on the implementation of Netflix's global expansion in early 2016. As criticism of its strategy mounts, the company's share price declines and Netflix encounters problems with censorship and content laws in various countries. ln some locations, governments attempt to block the service. This is a supplement to 9B16M118.

Learning Objective:

The case is suitable for international strategy courses at the undergraduate or graduate level. After completion of this case, students will be able to:

conduct a SWOT analysis of a business that is in the process of expanding internationally;

conduct a CAGE analysis of a business that is in the process of expanding internationally; and

discuss the concept of cultural distance and how different types of products and services are affected by culture.