The store is launched in partnership with Mandhana Industries, with whom Khan has signed an exclusive worldwide licensing arrangement for Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute ‘Being Human’ fashion apparel. The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation.

Khan said during a press meet here that next, the foundation will launch a chain of restaurants where its profits will be used for charity.

The Being Human stores were first launched in France and other European countries last year, and in the Middle East late last year. and Manish Mandhana, Managing Director, Mandhana Industries said that the idea was to first launch the brand in overseas market and make it truly global. “We already have 150 selling points in Europe and 96 in the Middle East. The response is phenomenal and we have already sold 1 million units in the Middle East itself,” he added.

Khan, the Founder of ‘Being Human’ said, “From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets.”

On the business, Mandhan said that this year, there topline will be around Rs 60 crore and next year, they are targeting Rs 250-300 crore from the Being human clothing sales. With five stores running and eight more under construction, he said the company is targeting 50 stores by end of next fiscal.

On the clothing line and restaurants, Khan said that the idea is to get people spend for what they normally do. “These are two sectors where there are high-footfalls. What we are asking is, but cloths, eat food and you are also doing charity. And the cause is very noble,” he said.