For week of March 17-21, Fallon Sets Three-Week High in Adults 18-49 While Meyers Beats Year-Ago ‘Late Night’ Week by 37%

NEW YORK — March 27, 2014 — “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers” have continued to generate elevated ratings in Fallon’s fifth week on the air and Meyers’ fourth, with Fallon scoring a three-week high in adults 18-49 for the week.

“The Tonight Show’s” 1.35 rating for March 17-21 is up from a 1.32 the prior week and a 1.34 the week before that, making this the top Fallon average since his second week on “Tonight” (Feb.24-28).

Fallon’s 1.35 last week topped the combined results of ABC’s “Jimmy Kimmel Live” (0.69) and encores of CBS’s “Late Show with David Letterman” (0.50). Note: “Kimmel” aired an encore on Friday, while Thursday and Friday “Late Shows” are excluded from these averages due to basketball overruns.

In his fifth week on “Tonight,” Fallon was up 2% versus his week-four rating in 18-49 (1.35 vs. 1.32) and in total viewers he was up week to week by 4% (4.419 million vs. 4.260 million). Compared with the same week last year, Fallon was up 73% versus “Tonight’s” year-ago 18-49 rating (with a 1.35 rating, 6 share in adults 18-49 vs. the year-ago 0.78/3) and up 25% in total viewers (4.419 million vs. 3.522 million).

In its fourth week, “Late Night with Seth Meyers” retained 97% of its week-three rating in 18-49 (0.67 vs. 0.69). In total viewers, the retention of week three was 96% (1.854 million vs. 1.936 million). Meyers nearly tied Kimmel last week in 18-49 rating (0.67 vs. 0.69), despite starting an hour later, and topped Kimmel in men 18-49 and adults, men and women 18-34.

Meyers scored gains compared with the same weeks last year, up 37% versus “Late Night” results for the year-ago week in 18-49 (0.67/4 vs. 0.49/3) and up 16% in total viewers (1.854 million vs. 1.602 million).

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 17-21. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.