Natural materials, gorgeous designs, made in New Zealand

Comfortable, practical, beautiful…there’s a reason Dimples is a classic New Zealand babywear brand. Originally designed by a mother for her own babies, our clothing and accessories are still made and hand-embroidered here in New Zealand. We’re committed to using only the finest materials – including pure cotton and soft New Zealand merino wool – so our clothes and blankets are gentle, warm and wearable for your precious little ones.

Good morning, I am very likely to recommend Dimples based on the fantastic service my husband and I received when we came into store. I am due in mid-May with my first so we came into store in late January to have a look around.

It’s the best baby store in New Zealand. I love coming in! The girls that work there are amazing!!!! Always helpful!!!! The clothes are gorgeous and its great that you can put it on a newborn without having to prewash it! Very lucky to have such a great store!!!!

It’s the best baby store in New Zealand. I love coming in! The girls that work there are amazing!!!! Always helpful!!!! The clothes are gorgeous and its great that you can put it on a newborn without having to prewash it! Very lucky to have such a great store!!!!

My gorgeous Dimples package arrived today – beautiful packaging but what was inside was more beautiful. The quality is second to none and you won’t be disappointed with any purchase you make! Now to stop myself buying more of these gorgeous baby clothes!!

We all know about the quality of the products already, but also best shop layout and super friendly customer service! Charlotte has the most friendly tome, and you’ll never catch her in a bad mood or impatient! Thanks team.