Dak Prescott grew up a Cowboys fan just outside of Shreveport, La., so he's well aware of the reputation the franchise has built over the years.

The rookie quarterback now finds himself in charge of the NFL's top-rated team, one that has won 11 consecutive games and -- before the end of the month -- will have played four consecutive prime-time games.

"We're America's Team. I feel like everybody wants to see us play," Prescott said. "It's exciting. I feel like the Cowboys are always on prime time, but to be in the position we're in, winning like we are, playing the way we are, it makes for better football."

There's good reason the Cowboys will be a featured game the next three weeks. Their next three opponents would all be in the postseason if the playoffs started today.

The 11-1 Cowboys will try to avenge their season-opening loss to the Giants when they play Sunday night at New York. The following two weeks will also test the Cowboys with home games against Tampa Bay and Detroit.

The Cowboys could end up facing any one of those three teams again in the playoffs.

The Cowboys have the best record in the NFL at 11-1 and can wrap up the NFC East title with a win Sunday at the Giants. Also, Dallas can clinch home-field advantage throughout the playoffs as early as Sunday with a win over New York combined with losses by Seattle and Detroit.

"We've played well enough that we do have high expectations," Cowboys owner Jerry Jones said Tuesday on "The Fan" KRLD-FM (105.3) when asked about Super Bowl aspirations. "On the other hand, we don't have to look ahead."

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Before the season, the Cowboys' toughest stretch in their schedule appeared to be around the midway point with games at Green Bay and Pittsburgh.

However, this final push in December could prove the most daunting.

The Giants and Lions are tied for the NFC's third-best record at 8-4. The Giants just had their six-game winning streak snapped with a 10-point loss at Pittsburgh on Sunday. New York is 5-1 at home and remains the lone team to have defeated the Cowboys.

Tampa Bay and Detroit have each won four consecutive games. The Buccaneers are tied with Atlanta atop the NFC South after impressive wins the last three games at Kansas City, vs. Seattle and at San Diego. Tampa Bay is also one of the league's top road teams at 5-1.

The Lions have built a two-game lead in the NFC North -- mostly by winning tight games in come-from-behind fashion -- and are coming off a 15-point road win at New Orleans.

This is no time for the Cowboys to take their foot off the gas. Jones said Dallas doesn't plan to rest starters down the stretch.

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"I see us more as business as usual," Jones said. "You don't want to take the edge off."

Prescott said the Cowboys must stay focused after becoming the first team to clinch a playoff berth.

Tight end Jason Witten knows it's just the first step for a team aiming higher.

"To have that opportunity certainly is special," Witten said of the Cowboys' playoff berth, "but you are playing for a lot more moving forward."

Receiver Dez Bryant has said all season there is "something special" going on with this year's team.

The Cowboys aren't ready to settle.

"Making the playoffs is not good enough," running back Alfred Morris said. "There are plenty of teams that make it to the playoffs, but there are only two who can make it to the Big Dance, and that's everyone's goal at the beginning of the year is to make it to the Super Bowl. We have that opportunity if we keep pushing the way we're doing."