Welcome to the Trim blog

31 October 2011

Mr Hardcastle is a pervert of shoes and furniture. He spends most of his time scouring the net to feed his fetish. Stalking ebay and finding new designers to pounce on. When he's not doing this, he edits. And now some folks over at Shots Awards 2011have nominated him for 'Editor of the Year' as well as nominating his brilliantIntel 'Chase' spot for 'Tv Commercial of the Year'.

We think he should win because he's a bloody brilliant editor with a lust for leather and lamps and that's truly something special.

28 October 2011

Welcome to the first in a regular series of fine tracks selected by guest contributor Dominic Goodman of Ark Music. Take it away Dom!

I like Rustie. I liked his Bad Science EP on Wireblock, his single with Joker on Kapsize, his Inside Pikachus track from the Warp 20 album. When I first heard about the “aquacrunk” scene to which Rustie was attributed, for a short while I thought of cashing in and starting an Aquacrunkercize™ class in one of London’s trendy high end gyms. It would be like a cyber “Perfect” with me at the helm. Sadly it never happened. What did happen is Rustie signed to Warp and we now finally have his debut album. It’s good. Have a listen to the above link, then go and buy the album so he has some money to make more music.

18 October 2011

Check out this Phil Maxwell exhibition at the Bishopsgate Institution, running till November 30th. The show includes photos from his youth years in Liverpool to his later life in good old East London. His collection is an impressive archive of the working East London street Life, documenting the communities that continue to inhabit the area. Definitely worth a visit!

17 October 2011

Paul Hardcastle doesn't possess the necessary skills to earn a driving license for 4 wheels, hence he opts for 2 wheels, riding around London on his moped showing off his shiny shoes to the undiscerning public, whilst his scarf stylishly flutters in the wind. I don't think he even likes cars, yet he's become the Trim King of car ads. They just keep on comin at him and he keeps on wheelin them out.

14 October 2011

Finally we can reveal the directors cut for Adam Berg's Talk Talk commercial!

Earlier this year in April, Paul Hardcastle locked himself away in his suite for two weeks and listened to 'Unchained Melody, non-stop. We wondered if he had finally cracked or if he was having some 'good time' with Demi Moore. It turned out he was cutting Adam Berg's cosy ad for Talk Talk, featuring an array of cute characers. It's a mixture of live action, stop-frame clay animation and 3D animation, to create a beautiful piece that reflects all the emotion in the original Demi Moore, Patrick Swayze scene. Kind of.

12 October 2011

Also Trim regulars Daniel Wolfe and Saam Farahmand are nestled together in the best director category, whilst Tim Francis goes for seconds as Best Producer and Bob Harlow takes on the Best New Director competition

Good luck everyone!

10 October 2011

Dom was recently re-united with his buddies Garth Jennings and Nick Goldsmith (Hammer and Tongs) to cut this beautifully shot hair-raising ad for Phones 4 U. Sadly it's proved to be controversial as the bored sector of the British public have been wetting their pants over it, because its just too damn scary...boo hoo. Little do they know that the ad had to be re-shot as the original spot was deemed too horrifying by the client (I'll leave it to your imagination). Keep an eye out for another upcoming cinematic ad from the 'Incredible Three'.

06 October 2011

This beautifully shot (Chris Doyle) and enchanting extended spot for Nationwide was directed by the lovely Eric Lynne and cut by Dominic Leung. It's certainly the most exciting bank ad we've seen in ages!

Whats more exciting though, is the number of avocados that were consumed by Eric Lynne over the course of the edit. I can confirm that out of all the directors that walk into Trim HQ, no doubt he has the best sheen and his digestive system is probably in good order too.

About Trim

We are based in Bethnal Green, East London, where we have been cutting commercials, music videos and short films since 2004.
For more information and to view our showreels please visit:
www.trimediting.com