ACCCE did not find the mockery of its holiday campaign amusing. In fact, yesterday it published a touchy blog post defending its use of “Silent Night” — a song about the birth of Jesus Christ — to sell dirty energy. “I’ll put my years as a Sunday school teacher, church deacon and church musician up against just about anybody else when it comes to understanding hymnology and respect for religious traditions,” wrote ACCCE’s VP for Communications Joe Lucas. Nonetheless, it took down the “Silent Night” song.

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If it’s true that ACCCE had intended this to be a short-lived campaign, it’s odd that they never previously mentioned that fact — and even odder that the entire campaign would have to be scrubbed from the website.