i3 - March/April 2018 - 12

Women In Tech
I N N OVATO RS
Mariya Yao
-Chief Marketing Officer of TOPBOTS
A
-Chief Technology Officer of TOPBOTS
Applied Artificial Intelligence
rtificial intelligence (AI) promises to improve our lives
tremendously but what does AI mean for your business? A new book launched at CES 2018 at Gary's
Book Club called Applied Artificial Intelligence
is a guide for business leaders who aim to leverage machine intelligence to enhance the productivity of their organizations. This
book helps business executives drive innovation by combining
data, technology, design and people to solve problems. The
authors of this practical guide work at TOPBOTS, a strategy and
development firm specializing in applying artificial intelligence
and machine learning to enterprise challenges. Adelyn Zhou,
chief marketing officer, and Mariya Yao, chief technology officer
and head of R&D, spoke with i3 at CES.
12
Adelyn Zhou
MARCH/APRIL 2018
Q Why did you write this book?
AZ: There is a lack of practical
information on the market on
how you - a business executive
- can implement artificial
intelligence and machine
learning to achieve ROI positive
results. We distilled our learnings
working with numerous clients
into this handbook. We share
frameworks, best practices and
pitfalls to avoid. Our goal is to
empower businesses to use
machine learning to increase
revenue, decrease costs, drive
productivity and build successful enterprises.
MY: We cut the noise. There's
a lot of junk out there about
artificial intelligence. Our book
is focused on being a downto-earth, practical how-to
guide on applying modern
machine learning techniques
to your organization to solve
real problems.
I T I S I N N O VAT I O N