Up to 10,000 new jobs could be created as part of a major regeneration at the NEC campus in Solihull.

The NEC Group is working with landowner Birmingham City Council on the plans which will see around 185 acres redeveloped to contain 2,500 new homes and 3.4 million sq ft of new floorspace.

This is the first major announcement made by the NEC Group since it was acquired last month by private equity house Blackstone from LDC for a rumoured £800 million.

LDC bought the group from Birmingham City Council in January 2015 for £307 million but, as part of that sale, the authority retained a freehold interest in land there.

The city council's cabinet will be asked to endorse the masterplan when it meets on November 13.

The campus is home to the National Exhibition Centre, Genting Arena, Resorts World Birmingham and the recently opened Bear Grylls Adventure visitor attraction.

Together, they welcome more than seven million visitors each year.

City council leader Ian Ward said: "I am delighted to launch this masterplan which sets out a radical vision for the transformation of the NEC campus which will not only see the Midlands' international appeal and global position strengthened but also bring huge economic benefits to our local communities."

Paul Thandi, chief executive of the NEC Group, added: "With the backing of our new majority shareholder Blackstone, we have ambitious plans to develop our business further.

"The masterplan is an important element of that expansion and builds on the excellent progress we have made over the last few years towards creating a truly world-class business, entertainment and leisure destination."

Cllr Bob Sleigh, leader of Solihull Metropolitan Borough Council, said: "I welcome the publication of this masterplan for the NEC which has been identified as one of the main areas for growth in the UK Central Hub, Solihull.

"These ambitious proposals to continue the diversification of the leisure and entertainment offer are a key component of the UK Central vision to be globally renowned as one of the best connected destinations for business, leisure and living in Europe and a major engine for growth in the UK."