Conrad Hotels & Resorts to Debut in Ideal Central London Location

Conrad London Westminster to Welcome Guests in September 2014

July 23, 2014 04:00 AM Eastern Daylight Time

LONDON--(BUSINESS WIRE)--The inspired luxury of Conrad
Hotels & Resorts is due to arrive in Westminster, central
London, following a franchise agreement with Supreme Hotels LLP. The 256
guest room hotel will join the Hilton Worldwide portfolio of 23 existing
Conrad hotels and resorts worldwide, including Dublin, Dubai, Istanbul,
and Portugal. Conrad London Westminster, located between Westminster
Abbey and Buckingham Palace, is expected to welcome guests beginning in
September 2014.

John T.A. Vanderslice, global head, Conrad Hotels & Resorts, Hilton
Worldwide, said, “Conrad creates inspired experiences for our guests in
the world’s gateway cities and most sought after leisure destinations.
London continues to be a political, cultural, and economic powerhouse in
the world, which makes it a natural destination for international
travellers. We look forward to introducing Conrad London Westminster to
the city of London.”

Shiraz Boghani, Chairman of Supreme Hotels LLP, part of the Splendid
Hospitality Group, said, “It is supremely exciting to be announcing our
second involvement with Hilton Worldwide in as many weeks! Together with
Hilton London Bankside, which we will open in Summer 2015, we will be
offering two significant destination hotels for London. The Conrad brand
with its focus on individually tailored luxury is perfect for our
central London location in Westminster.”

Conrad Hotels & Resorts are known for their luxurious environments that
are conducive with connecting with others. Effortlessly blending a
historic 19th century building with locally inspired style
and design, Conrad London Westminster will offer the next enhancement in
intuitive, personalised service to accommodate the luxury traveller.

Patrick Fitzgibbon, senior vice president, Europe & Africa, Hilton
Worldwide, said, “London’s attractiveness as a tourism destination grows
each year, contributing over £11bn annually to the U.K. economy. With
rising international and domestic arrivals, and a thriving business
environment, travellers can now experience the Conrad brand in a prime
city centre location.”

The six-floor hotel features 256 beautiful rooms, including 42 premium
rooms and luxurious suites including a discreet penthouse. All rooms
reflect the hotel’s contemporary design, offering king-sized or twin
beds, relaxing bathtubs, walk-in showers, free Wi-Fi, a media hub, a
dedicated Club Lounge, and the latest in in-room technology.

The hotel’s restaurant reflects the style of its prestigious address,
buzzing as an energetic destination to meet for breakfast, lunch, or
dinner. The bar brings a sense of charm and sophistication to the
traditional British pub and offers carefully selected local ales,
stylish cocktails, and British wines.

Conrad London Westminster will include a 24 hour business centre, seven
fully equipped Conrad meeting rooms as well as the Whitehall Suite which
can accommodate up to 300 guests.

The hotel is poised to become the destination of a new generation of
smart luxury travellers for whom life, business, and pleasure seamlessly
intersect. Conrad London Westminster will offer the popular Conrad
Concierge mobile app, which gives global luxury travellers the
ability to customize details of their hotel stay before, during, and
after each visit via a smartphone or tablet. Whether it's pre-selecting
bath amenities or checking-in while in-transit from the airport, guests
can access a variety of features at any Conrad hotel or resort worldwide
by using the app.

Conrad London Westminster will be situated at 28 Broadway, London SW1H
9JS. The hotel will participate in Hilton HHonors®, the only guest
rewards program that allows members to earn Points & Miles® for the same
stay and redeem points for free nights with No Blackout Dates at more
than 4,100 hotels worldwide.

Conrad
Hotels & Resorts is the destination for the new generation of
smart luxury travelers for whom life, business and pleasure seamlessly
interact – people who know that the greatest luxury is the luxury of
being yourself. A global brand consisting of 23 properties across five
continents, Conrad offers guests personalized experiences with
sophisticated, locally inspired surroundings and connections to people
and places around the corner or halfway around the world. Intuitive
service is delivered with the Conrad
Concierge mobile app that puts Conrad’s services and amenities at
the guest’s fingertips, whether ordering room service or a wakeup call
to customizing the room’s pillow options or arranging reservations at
our locally inspired cuisine and spa offerings. Conrad is a global
luxury brand of Hilton Worldwide. Connect with Conrad by booking at www.conradhotels.com
or www.conradhotels.com/offers.
Learn more about the brand by visiting http://news.conradhotels.com.

Supreme Hotels LLP - part of the Splendid Hospitality Group

The Splendid Hospitality Group, is controlled and directed by Shiraz and
Nadeem Boghani. The group is an owner, operator and developer of a
portfolio of 13 hotels with nearly 1300 bedrooms located in London and
across the UK, ranging from limited service to luxury. The group enjoys
the support of major brands such as IHG, Choice and Hilton and operates
8 branded hotels. A further 5 sites (adding an extra 900 bedrooms) are
at various stages of development.