Do It Yourself Data - Issue #69

Eclectic week with a new article from me about anayltics in pricing, an example of how to let readers interact in a story by adjusting the data hemselves, how to do branding on social media, and another mind blowing statistic from China: they have far more capacity to build batteries than Elon Musk.

New article by the authors of our book - Matt, Matthijs and myself - shows the power of analytics in order to find the right price. If you do it right, this will increase retention by protecting the vulnerable whilst avoiding to leave money on the table.

Really cool data visaluation. Click on the link and you can predict the influence of Brexit on eocnomic growth or inflation in the graph with your finger (mouse on pc). Afterwards you will see the real data. Great way to make people understand the fatcs. This kind of do-it-yourself data works better than a quiz.

Forget all your old ideas on China clou ng stuff. They are shaoingbthe future. Driven by their own polluted skies, and predicting large future demand, China will be the number one manufacturer of lithium batteries for electric vehicles. Factories are adding enough capacity to power the equivalent of nearly 1.5 million Teela Model S vehicles.

In a Reuters Institute experiment, most people remembered how they found a news story. But only 37 percent could recall the name of the news brand itself when coming from search, and only 47 percent from social. I call this `source amnesia` and it is not helping news brands. They provide the information and the lock-in for third party platforms, but nobody knows they delivered the content. In the article you can how five publishers — Business Insider UK, The Times of London, The Sun, CNN and the BBC — stand out. Brilliant piece of branding within the social media.