Haley Shotwell enters her second year at the Southern Conference in 2018-19 and her first in the role of director of creative services. She is responsible for enhancing SoCon championships through graphic design production, the capturing and editing of championship video and on-site support in championship operations. She also creates and helps execute marketing plans for league championships and events and oversees the conference’s social media strategies.

Shotwell spent her first year at the SoCon as the assistant director of media relations. She was the SoCon's media relations contact for women's basketball, men's and women's cross country, volleyball, men's and women's tennis and softball.

Shotwell came to the SoCon after two years at The Citadel, where she was associate director of the office and the men's basketball, women's soccer and women's golf contact in 2016-17 after serving as an assistant director and the Bulldogs' baseball, cross country, women's soccer, tennis and wrestling contact the year prior.

A 2015 graduate of Radford University, she assisted the Highlanders' Athletics Communications office as a senior, inputting stats, writing game recaps and creating social media graphics.

Shotwell also gained experience as a sports reporter at WDBJ7-TV in Roanoke, Virginia. She wrote and edited scripts, edited video for newscasts and covered prep football.

A native of Fincastle, Virginia, Shotwell graduated cum laude with a degree in media studies.