Effective Marketing Strategies on a Shoestring Budget

By Saba SEO, 9:00 am on August 7, 2017

Startups and small businesses often face financial challenges, and it can be difficult to afford expensive marketing services on a tight budget. Fortunately, there are a wide variety of cheap or free marketing strategies your business can take advantage of. One of the leading marketing companies in San Diego suggests a few low-cost marketing techniques you can consider.

Referrals

People are likely to support a business when it’s recommended to them by a friend. You can establish a referral program by offering a discount to your current customers when they refer someone.

Press Releases

If your business has experienced any event worth reporting, press releases are a cheap and easy way to disseminate the information and attract more customers. You can search for journalists, and your local news outlets will probably be glad to do a report. If the news story is posted online, it will provide a great opportunity to get inbound links.

SEO

If you post blogs on your company’s website, you can optimize them with keywords related to your product or service. Although SEO agencies can increase your online visibility, you can learn a few important SEO techniques and employ them yourself.

Social Media

Almost everyone uses at least one social media platform, so it’s a great way to connect with current and potential customers. Create your company’s profiles on Facebook, Twitter, and Instagram, and include as much information as possible on these accounts. Stay connected with those who view your social media profiles, and your audience will grow.

Email Marketing

Email marketing helps you connect with past customers and individuals who may be interested in your business. As long as your emails aren’t too frequent or invasive, you can greatly increase your return on investment with email marketing. Let your recipients know about upcoming sales or promotions, and inform them of any noteworthy news.

In San Diego, search engine marketing experts at Saba SEO help businesses all over the world design winning online marketing strategies. Our comprehensive online marketing plans can help you expand your outreach, boost your online ranking, and enjoy high conversions. We believe in lasting results and are committed to ensuring continual success in your marketing endeavors. If you’re in need of a marketing plan well within your budget, give us a call at 858-951-1717 today.