For Android users, the Pebble Steel sits in a somewhat precarious position. It has the build quality of a designer watch, but it has the screen of something from what increasingly feels like a bygone era. The end result is something that looks premium and not-so-much at the same time, especially when lined up against its shinier Android Wear competitors on the store shelf.

But the Pebble Steel isn't a bad purchase, and Best Buy's currently willing to make it a better one.

The Pebble used to be arguably the best smartwatch in the game, and if your primary concern is battery life or you want a ton of apps to play with right now, then it's still your best bet. But the competition has upped its game, and the black and white display of the Pebble Steel looks like a hard sell next to the colorful, circular one of the Moto 360.

The Pebble Steel was announced at CES 2014, and here we are just a few weeks later and the device is on its way to buyers. Orders are being shipped as they are completed, so more recent buyers still have some time to stare blankly at their bare wrist.

Smartwatch fans now have a new Pebble to drool over: the Pebble Steel. This is functionally identical to the original pebble, but it's smaller, thinner, and of course comes in a steel wrapper. This new model of the Pebble comes in black or silver colors and demands a $100 premium over the standard plastic model, retailing for an impressive $249.

Pebble Steel comes with a matching metal band and a bonus leather band, custom made for the unique head (which may not work with interchangeable watch bands).