Surviving the Social Media Crisis

with Social media becoming a mainstream source of information for products, services & others it is important that companies should carefully devise the social media strategy. People are constantly talking about their experiences with the products, brands & this influences how others perceive the brands. If any negative or unfavorable PR exists, a careful plan should be laid out to tackle. Source should be checked & corrective actions to be taken. If there is a genuine problem, it would be better to accept the mistake & correct it. This would help build confidence in the customers. Conversations should be monitored as it would help gauge the consumer perception. Without a proper plan, if any steps are taken for the negative PR it might backfire resulting in increased crisis.