The first ingredient in this food is brewers rice, which is a low quality grain and by-product. This is followed by corn, a difficult to digest grain, which limits its nutritional value for dogs. We consider this to be a low quality ingredient. It is also commonly associated with allergy and skin problems.

This food uses by-products as the sole meat-related ingredient. Chicken by-product meal - a very low quality ingredient. This is defined as "consisting of the ground, rendered, clean parts of the carcass of slaughtered chicken, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice".

Powdered cellulose is further filler - more commonly known as sawdust. Peanut hulls are the ground outer casings of peanuts, and an utter waste product.The use of soy is a further negative. We prefer not to see the use of any form of soy in dog food as this is an ingredient of low quality and commonly causing allergy problems. Soybean Mill Run is the ground hulls (outer shell) of soybeans after the useful bean meat and oil has been extracted. Alongside the sawdust, and zero meat content this food appears more of a means of waste disposal than dog food. We would prefer to see the use of whole eggs rather than egg product in the food.

We note also the use of chemical preservatives - BHA and BHT. These chemicals are either banned or heavily regulated in use in human food due to being carcinogenic.