V4 Wood Flooring

Project Details

SEO / Usability Audit

We performed an SEO audit and found a number of issues with duplicate content, missing or duplicate h1 tags, usability problems and general issues with the WordPress set up and site structure. V4 Wood Flooring wanted to improve the website’s design and fix the issues presented in the website audit.

After considering all the options it was decided that the most cost-effective resolution was to rebuild the website. The biggest part of the redevelopment was to recode the website to make it mobile-friendly and gave us a strong foundation that we could build upon for the future.

During the re-development of the V4 website we improved the product management aspect of the website so it was easier to maintain. This involved adding in custom meta boxes to the WordPress product area so data could be stored and shown using a custom page template. Throughout the project we implemented a number of changes to the set-up of their theme to make the website easier to update and maintain.

The Results

Our team worked closely with V4 Wood Flooring to restructure the website and improve the quality of their content, which has improved their position in the search results. Website redirects were set up for pages that were moved or deleted as part of the redevelopment. This was necessary to ensure a smooth transition from the old website to the new to maintain SEO rankings.

When the new website was launched the site’s organic SEO traffic increased by 85% in the first 3 months.