Media

New Delhi, 12th February, 2015: The Fashion Design Council of India (FDCI), the apex fashion body in India, today announced Amazon India as the official title sponsor of the25th edition of the India Fashion Week (IFW).

FDCI’s association with Amazon.in, which is India’s largest online store, indicates the growing importance of online fashion purchasing. In sync with global footsteps, the FDCI has taken a gigantic leap towards steering a ship as large as India, towards what GenNext really desire, a convenient online experience.

Speaking on the association, Mr. Sunil Sethi, President, FDCI, said, “With Amazon.in, we have an association, which is committed towards building a robust alliance, a solid workable business module, one that is aligned with FDCI’s long-term vision---amplifying the business of fashion. We look forward to an effectual and constructive partnership for years to come with Amazon.in.”

Vikas Purohit, Head, Fashion, Amazon India said;“Our fashion portfolio plays a key role in our vision to be the most customer centric company in India. We work hard to meet the varying tastes and style preferences of all our customers by providing a broad selection of designers and brands so that customers can easily and instantly find and buy exactly what they are looking for. Likewise, we believe we have the opportunity to partner with designers and brands to leverage the power of technology and provide unique experiences for their new gen customers across India and globally. Already Amazon Fashion is among the top three categories on Amazon.in. We are very excited with our association with FDCI and are gearing up for the upcoming Amazon India Fashion week.”

The first edition of the Amazon India Fashion Week (AIFW) will be held from 25th -29th March at Pragati Maidan, New Delhi.

About FDCI

Fashion Design Council of India: A non-profit organisation, the FDCI is the apex fashion council of India. Represented by over 300 designers, the FDCI takes Indian fashion global by promoting the 'business of fashion'.

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.