Lanching the AW12 The Puffin in my shop today.

Launched in 2003, "hansel" is a Singaporean womenswear label loved for its whimsical yet sophisticated style. Its sister diffusion line, "hello hansel", was launched in Feb 2011. Both labels are named after designer Jo Soh's pet dog and are currently available in both brick-&-mortar and online shops in Singapore, Malaysia, Vietnam and the USA.