WILSONVILLE, ORE.—As one of the largest
mobile video production company in
the western United States, we’re continually
looking for the most recent advances in
video production technology. We’ve come
to rely on the latest and greatest in optical
technology from the Optical Devices division
of Fujifilm. In fact, we now have a total
of 102 Fujinon lenses among our eight
mobile production trucks. We also just purchased
a range of Fujinon lenses to equip
our newest 53-foot expanding production
truck, the M12HD.

LOTS OF CAMERAS, LOTS OF lenses
A host of their lenses are featured in
the M12HD, including
three XA101x8.9BESM Super
Telephoto field lenses,
which are utilized on the 12
Grass Valley LDK 8000 Elite
cameras that are part of the
truck equipment complement,
and so far we’ve been
extremely pleased with the
results.

Our M12HD first went
into service in May to cover
an international soccer match. Since that
time, the truck has been involved in covering
several sports events, including the
Olympic trials in Oregon. The truck’s capabilities
had a big impact on Pac-12’s decision
to choose MIRA Mobile’s services
for their sporting coverage, in my view. I
believe that our use of Fujinon lenses is an
advantage that adds considerable value to
our business.

CLIMATE CONDITIONS NO PROBLEM
Besides the outstanding picture quality
produced, one of the features we appreciate
most from our Fujinon lenses is their ability
to withstand the most severe and challenging
environments. Their anti-fogging technology
lets us travel from one weather extreme
to another without having to worry
that our lenses will be able to perform without
acclimatizing. The M12HD has already
gone from hot and humid conditions to
chilly mountainous terrain, and everything
in between. We really depend on the equipment
in our trucks to perform
well in every condition imaginable.

While designing the
M12HD vehicle, it was an easy
decision to choose Fujinon
lenses. We have a longstanding
relationship with the company
and have never been disappointed
with their products
or services. We also appreciate
the company’s dedication
to continually improve their
products. This commitment to
staying on top of their game
makes us confident that Fujinon Optical
Devices will keep developing innovative
products that will help our business thrive.

Bill Duncan is the director of engineering
at MIRA Mobile Television, and worked
in the industry for 30 years. He may be
contacted at bduncan@miramobile.com.