Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

The Soft Drinks Market in Brazil

The soft drinks market in Brazil grew by 2 percent in 2015 despite unfavorable economic situations in the country. Small and regional players are finding opportunities in powered concentrates, as consumers turn towards these drinks when their available income shrinks. Energy drinks grew by 10 percent in the country as consumers choose natural energy drinks with local ingredients. In fact, local and natural ingredients are a key component in many soft drinks in Brazil.