Raymond's ready for a complete kids wear range

TNNFeb 14, 2006, 12.11am IST

MUMBAI: The Raymond group is set to make its foray into the children's apparel segment, with the introduction of its new brand called 'Zapp!'

The exclusive brand will cover children's lifestyle products including both apparels and accessories. The target age group for the store is between 4 and 12. The company has plans to open 12 such stores by March '07.

Announcing the launch, Gautam Singhania, CMD, Raymond said, "With the launch of Zapp! Raymond is increasing its presence in the apparel segment."

The first store will open in Mumbai in April '06. Subsequently, stores would also come up in other metros like Delhi, Kolkata, Chennai and Bangalore.