11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

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In the music industry of 2014, with free or cheap platforms for everything from publishing to distribution to recording to booking, plenty of us are trademark-filing, website-launching, social-media-having bona fide entrepreneurs – and artists? The industry has made them entrepreneurs by necessity. Get real strategies for growing a business or your brand beyond 101 in the new music industry.

Chip Adams co-founded the Austin-based independent record label and artist management company Modern Outsider in October 2010. Prior to the launch of ModOut, Chip hosted the evening shift on the now defunct commercial AAA station KKMR in Dallas. Next stop was NYC to work for the Cornerstone... Read More →

Derek Evers is the founder and publisher of Impose Magazine, an independent media outlet based in Brooklyn with a widely-respected read on America's independent music and cultural landscape. Originally founded in 2002 as a print magazine, it has grown to include a daily-updated website... Read More →

Kat Sage is a music business executive and entrepreneur with over 15 years experience in the industry. She honed her skills initially in broadcast radio and classical music, producing daily talk radio in Flagstaff, AZ while performing violin in the city’s symphony orchestra. That... Read More →