Advertising

'Parabellum' (X360/PC) Revealed

K2 Network's Free2Play title Parabellum combines the best elements of First Person Shooter and Massive Multiplayer Online games to create a unique and fully customizable gaming experience. Parabellum introduces the first interactive non-linear multiplayer campaigns in addition to an advanced character & weapon development system and realistic and engaging game-play.

"Emerging creative companies like ACONY are essential for the future of the Massive Network," said Nicholas Longano, President of New Media at Massive Incorporated. "We are thrilled to work with ACONY early in their development process to incorporate our in-game advertising technology and ensure that all advertising served into their game is seamless and enhances the overall game experience."

"The size and efficiency of the Massive Network made it a natural choice for us," commented Sandra Winderlich, Finance Director from ACONY. "We were particularly impressed by how easy it was to install their code and the fact that overall control remains with us. We want in-game advertising to become a natural part of the game environment and we are delighted to be working with the Massive team."

The addition of ACONY to the Massive Network bolsters Massive's roster of gaming partners to more than 38 publishers and developers with a total pipeline of over 100 games, representing the single largest video game advertising network.