DAY 55. Morandini

Designer

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English:

Morandini, designer. São Paulo – Brazil – Create images. This is perhaps the best definition for what Morandini has been doing for over 25 years. Without caring about social labels, he balances himself on a tightrope between design and art. One foot here and another there. His creations are born to brighten, to fill the eyes and to make smile. It’s impossible to be indifferent. Morandini believes that provoking the senses is one of the most important skills for a designer or an artist. Taking a walk through the most varied fields of design and visual arts in seach of ludic answers, he always seems to be asking us: isn’t having fun one of our most sublime attributes?

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What is your impression about a brand called Brazil?

I think that our brand and identity don’t exist yet in a definitively way. They are still a glimmer. A work in progress. An image still unfocused and lacking in various settings and adjustments.

We live in a privileged period. A moment of paving this road where the “brand Brazil” will go through. We are going through a boiling phase, placing the ingredients in it and waiting for the soup to be voluminous and to gain the final and consistent flavor. Gradually, our identity becomes stronger, creating strength and personality.

The good of this story is that we still have no commitment to the finished product. More than in the final art, we are working on the sketches. It is time to experiment, to add references, to learn and to dare. Sew this patchwork quilt and get a lush and plural result.

Compared to the older nations, which already have their identities well known and strengthened, we are still in the first chapter of a rich and vast work. We still have much to write. We have many characters and elements to be added in this saga. Thus, step by step, we keep flirting with this plurality so ours and gradually showing the world how we are and who we are. How we want to be perceived. We are like those shy people who have just joined the party. We are still feeling the environment before venturing to show our moves on the dance floor.

Our DNA is rich, full of possibilities and with an incredible future ahead. Gradually we will be getting stronger and marking our territory; seeing coming and giving birth to the “brand Brazil”, that if is still not full and complete, is born imbued with originality, joy and a lot of charisma. More than one destination, the brand Brazil is still a way. More than a destiny, the “brand Brazil” is still a path. And it’s so good to live this moment and be part of this journey!