Thursday, January 30, 2014

Come on, admit it. This is just Tool Porn.

I don't know what I like most about this commercial- the dramatic music, the dramatic voice, or the timer that appears in the right-hand corner of the screen which I guess is supposed to make me think that this offer (and not just this ad) is going to vanish in 3....2.....1.....

Or maybe it's the intense sexual imagery flowing through the whole thing. You can even pull four-inch screws out of soft, yielding redwood....no more frustration! Wow, I'm so hot right now.

Or maybe it's the mocking assumption- "if you can use a drill, you can use this..." If you can't use a drill (or don't own one?) Well, what the hell is the matter with you? At least tell me you are a woman or a small child, right?

Naw, I think it's that intense music. I feel like I'm watching a movie trailer here, and there's a lot more at stake than extracting a steel shaft from a smooth piece of lumber....