Tata Motors officially announces T1 Prima Truck Racing Championship

Tata Motors for the first time launches the T1 Prima Truck Racing Championship in India. It is also inscribed on the calenders on FIA (Federation Internationale de l'Automobile) and FMSCI ( the Federation of Motor Sports Clubs of India). The event will be held on 23 March'14 at the internationally acclaimed Buddh International Circuit, which would hold on audiences with a spectacle of trucks racing against each other.

The championship is being conducted under the FIA and FMSCI; both of these have worked in the development of motor sport worldwide. While the FMSCI is member of FIA, and has worked for the promotion of such motor sport events. The racing championship will feature 12 Tata PRIMA trucks, and will be divided into six different teams, with the participation from experienced international drivers.

The T1 Prima Truck Championship is being organised by MMSCI, with safety and performance standards being followed according (BTRA) British Truck Racing Association guidelines. Commenting on the occasion, Mr. Karl Slym, Managing Direcor, Tata Motors Limited said, “Through the T1 PRIMA TRUCK RACING CHAMPIONSHIP, we are introducing yet another pioneering initiative in the Indian trucking space. We at Tata Motors are ready to embark on yet another milestone of HORIZONEXT, with the highest levels of performance and competitiveness of our trucks, to take customer engagement to another level. Formula 1 is the pinnacle of 4-wheeler racing in the world, and we at Tata Motors are taking the imitative to make the T1 PRIMA TRUCK RACING CHAMPIONSHIP as the pinnacle of truck racing, in India. With this we are not only adding an exciting new dimension to one of the largest trucking markets in the world, but also connecting our passion for trucks to the larger Indian audience.”

Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors said, “ As a leader in the Indian commercial vehicle space, Tata Motors has been leading the transformation in the industry. The Tata Prima marked the arrival of a completely modern truck brand, benchmarked to the global best, with its contemporary styled cabin, power-to-weight ratio, safety aspects, technology, quality and reliability. T1 PRIMA TRUCK RACING CHAMPIONSHIP is a great platform to showcase these technological advancements, through performance excellence, also enabling Tata Motors to connect with its fleet customers, many of them being well-traveled, well-educated second generation business owners, looking to add excitement to their business. Through this initiative we also hope to trigger greater aspiration for trucking, given the industry is facing a serious dearth of truck drivers.”