The Action is in Modern Evangelicalism

Christian authors of all stripes, whether fundamentalist, mainline, conservative or emergent, generally sense that the largest Christian book-buying audience are evangelicals. Even people who are reacting against evangelicalism’s issues (and are eager to bolt) still reach out to evangelicals (who may feel similarly disaffected). There’s also been a mini-trend in recent years of general trade New York publishers starting or acquiring evangelical divisions in order to reach evangelical readers. They look at the success of authors like Rick Warren and Joel Osteen and want a piece of that action.

So I suppose all those books at Family Christian Bookstore aren’t Evangelical, or even Christian. Who would have thought.