Thinking outside the box

New sales organization for Schwab – Missel is bringing out many interesting innovations

13.01.2012

Fellbach/Tübingen, January 2012 Sanitary products from the Schwab brand have always been in high demand internationally. The share of sales generated abroad has been around 80 per cent for many years. Spain, France and the Netherlands count among the most important sales markets besides Germany, but Schwab products are also traditionally in high demand in the Near and Middle East. In order to further strengthen the internationalization of the brand, the Kolektor Group as owner is now restructuring Kolektor Missel Schwab GmbH as a sales organization for its brand. The sales of the Schwab product range shall be coordinated in 2012, in the II. quarter, fully under the management of Kolektor LIV, the largest sister brand in the area of sanitation technology of the Kolektor Group. You can find all information about the Schwab product range at www.schwab-san.de.

“This step is the consequent continuing development of our internationalization strategy”, says Rado Starc, MD of Kolektor Missel Schwab GmbH. “The Kolektor Group joined us as a strategic investor four years ago. Now we can profit more and more from the synergies.” Today Kolektor LIV is already developing and producing the wall-mounted systems of the Schwab brand. The last step of integrating sales is now taking place. Schwab already uses the sales power of the sister brand in Russia and India, further markets shall now be opened up step by step within the scope of the group of companies. “Everything shall remain as before for our customers in Germany. Schwab shall as always sell through the three-step sales channel. Our established trade representatives support the customers as ever. Only the processing of contracts is now also carried out through Kolektor LIV”, summarises Starc. “The benefits are clear: We strengthen the sales power internationally and at the same time we can open up important potential to reduce costs through the integration.”

In the process, the simulated combination of two brands comes to an end, which still stems from the company’s history. The Schwab brand was fully integrated in the “Sanitation technology” business area by Kolektor in 2012. The Missel brand henceforth emerges as a specialist for pipe insulation within the Kolektor Group under its own flag. “Missel grows continually and from the start of 2012 we are once again bringing an array of interesting new products. The market demands our innovative fire protection solutions, but we are also in high demand as a supplier of sound insulation and heat insulation. A good basis for Missel’s 125 year anniversary this year,” observes Starc. On the completely redesigned homepage you can already find all the important information on the Missel news announced at www.missel.de.

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