Shedding Light on Social Media (Feb. 17-23)

I love reading and learning from others, and I don’t want to keep what I learn to myself. Every Friday, I’ll share with you the most illuminating posts I’ve read on Facebook marketing, using Facebook, blogging and SEO, and anything else that doesn’t fit within those categories.

So much good stuff this week. In response to your feedback, I’ve also added a brief description to each one to provide context.

As always, please provide your feedback in the comments below so that I can continue to make this feature as valuable as possible. What do you like? Is it too many links? Need more context? Want it focused on a single topic? Let me know!

Otherwise… Enjoy!

Illuminating Posts About Facebook Marketing

Facebook Groups Get A New Design — With Cover Image – Mari SmithDescription: Facebook group owners now get a photo strip at the top featuring recently active members. There is also an option to upload a cover image, though it is slightly smaller than what is seen on Timelines.

Coca-Cola Testing Facebook Timeline Brand Page? – Mari SmithDescription: Mari reflects on what could be coming after an expected announcement of Timeline for Facebook pages is made later this month, and she also provides some interesting evidence that Coca-Cola already has the new feature and is testing it!

The Best Apps for Social Media Fan Engagement – My Social AgencyDescription: I don’t use third party apps for social engagement, but that’s just personal preference. Some interesting options here, particularly for recognizing active fans.

A week of bringing old content back to life – Christopher PennDescription: Really interesting post by Christopher Penn about how he strategically cleaned up some old blog posts and reshared them. The results — particularly in terms of engagement and conversions — are incredible. Makes me want to look at how I handle old content!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).