Choose topics that interest you.

So, what do you do?

Jeff Ogden, President of the B2B demandgeneration company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Obermayer, executive director of the Sales LeadManagement Association, announced the results of the voting for the Most Influential People in Sales LeadManagement in 2011. MORE

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to DemandGeneration Systems. But I’ve also been approached by some of the other demandgeneration specialists. But my real concern was the Other DemandGeneration group. Tags: marketbright marketing software manticore technology marketing automation leadmanagment vtrenz marketo activeconversion market2lead eloqua pardot demandgeneration The tentative list is Unica , Aprimo , Alterian , and Neolane. How to choose? MORE

But fast-forward 10, 15 years and those same marketers we’re now trying to figure out SEO strategy, adopting marketing automation to track buyer behavior and deliver timely content, and parsing social media for leadgeneration opportunities. Learn more about the skills gap and what else was revealed in the survey during our webinar on April 18 th DemandGeneration Skills Gap survey and get a first look at the survey results. by Christina Pappas | Tweet this Marketing might be in my blood. No matter the tactic, my dad delivered, ending up a VP in a few short years. MORE

of DemandGeneration at CompassLearning. Sam’s objective was to increase CompassLearning’s renewal revenue. To automate this program, Sam worked with local partner BulldogSolutions to develop a multi-touch lead nurturing program to secure renewals. Not only did the program achieve its goal of increasing renewals, but one of the opportunities generated from the program is 10 times the original contract amount. by Erika Goldwater | Tweet this. The presentations were funny and innovative, but the results and metrics were even more impressive. Not bad! During MORE

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B LeadManagement Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their leadgeneration and managementsolutions. Most recently, Marketo just announced their leadmanagementsolution. And say 'hi' to Rob and the rest of the Bulldog folks for me.) Lead farming? Here’s the problem. MORE

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of leadmanagement. While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our leadmanagement issues. In fact three of the top five marketing automation vendors either use the term “leadmanagement” to describe their solution or have it listed as a product/solution offering. MORE

Jeff Ogden, President of the B2B demandgeneration company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Obermayer, executive director of the Sales LeadManagement Association, announced the results of the voting for the Most Influential People in Sales LeadManagement in 2011.

But fast-forward 10, 15 years and those same marketers we’re now trying to figure out SEO strategy, adopting marketing automation to track buyer behavior and deliver timely content, and parsing social media for leadgeneration opportunities. Learn more about the skills gap and what else was revealed in the survey during our webinar on April 18 th DemandGeneration Skills Gap survey and get a first look at the survey results. by Christina Pappas | Tweet this Marketing might be in my blood. No matter the tactic, my dad delivered, ending up a VP in a few short years.

of DemandGeneration at CompassLearning. Sam’s objective was to increase CompassLearning’s renewal revenue. To automate this program, Sam worked with local partner BulldogSolutions to develop a multi-touch lead nurturing program to secure renewals. Not only did the program achieve its goal of increasing renewals, but one of the opportunities generated from the program is 10 times the original contract amount. by Erika Goldwater | Tweet this. The presentations were funny and innovative, but the results and metrics were even more impressive. Not bad! During

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to DemandGeneration Systems. But I’ve also been approached by some of the other demandgeneration specialists. But my real concern was the Other DemandGeneration group. Tags: marketbright marketing software manticore technology marketing automation leadmanagment vtrenz marketo activeconversion market2lead eloqua pardot demandgeneration The tentative list is Unica , Aprimo , Alterian , and Neolane. How to choose?

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B LeadManagement Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their leadgeneration and managementsolutions. Most recently, Marketo just announced their leadmanagementsolution. And say 'hi' to Rob and the rest of the Bulldog folks for me.) Lead farming? Here’s the problem.

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of leadmanagement. While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our leadmanagement issues. In fact three of the top five marketing automation vendors either use the term “leadmanagement” to describe their solution or have it listed as a product/solution offering.

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B LeadManagement Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their leadgeneration and managementsolutions. Most recently, Marketo just announced their leadmanagementsolution. And say 'hi' to Rob and the rest of the Bulldog folks for me.) Lead farming? Here’s the problem.

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of leadmanagement. While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our leadmanagement issues. In fact three of the top five marketing automation vendors either use the term “leadmanagement” to describe their solution or have it listed as a product/solution offering.