What's The Difference Between Sales & Marketing

July 27, 2018

The combination of sales and marketing is vital for business growth – so what’s the difference?

Sales develops relationships with customers and/or channel distribution partners. Selling or making sales consists of personal interaction – one on one meetings, telephone calls or networking. Sales is about overcoming objections, negotiating prices and terms to secure the bookings. Without Sales, marketing efforts fall short.

Marketing is understanding your customers. Who they are, where they come from and how they book. Marketing helps you set your product, your pricing, your communication, your distribution channels and secure your customers.

Marketing needs to convert your customer knowledge into tools and tactics to attract your market, build (often digital) relationships, and develop leads. Not even the best sales efforts can close the deal if your marketing focus is incorrect. Marketing must be reviewed and updated constantly to ensure your sales are effective.

We work as a part of your team to grow your hospitality and accommodation business. We have several support contract solutions for sales and marketing. See our website for more information HERE