Now/Forever For more than 20 years, Rock/Creek has been committed to taking people into the great outdoors. As a company founded by outdoor instructors, we know and love your sport. And we believe that our big, wonderful planet is for everybody. Great products and great advice help you move out into the world in new ways. Discover pathless trails and open roads, with all the promise they hold. Find yourself, get lost in a great experience, and find yourself all over again. We invite you to remember the world outside. Every day you do, you'll feel wide awake, truly alive, and glad to be so. If you happen to be passing through the Chattanooga area, please drop by and say hello. As individuals who strive to live our lives in the outdoors rather than indoors, we always love to meet people with similar interests and hear tales of adventure.