Comments on: Dangerous Marketinghttp://blog.iliumsoft.com/2008/05/19/dangerous-marketing/
Behind the Scenes at Ilium SoftwareThu, 25 Feb 2010 20:51:42 +0000hourly1https://wordpress.org/?v=4.6.1By: Marchttp://blog.iliumsoft.com/2008/05/19/dangerous-marketing/#comment-27322
Wed, 28 May 2008 21:02:44 +0000http://blog.iliumsoft.com/?p=353#comment-27322When you are making a marketing plan you spend a lot of time trying to balance it. In addition, a fair amount is just having the right feel for it an making guesswork. In the end though you can end up screwing things up pretty bad.

That said, watch the opening sequence from Raiders of the Lost Ark and you have a great analogy for a person trying to come up with a good marketing campaign.

]]>By: Adult Ühlerhttp://blog.iliumsoft.com/2008/05/19/dangerous-marketing/#comment-27321
Wed, 28 May 2008 20:09:06 +0000http://blog.iliumsoft.com/?p=353#comment-27321What does this have to do with Indiana Jones? *stumped*
]]>By: Kevin Whitehttp://blog.iliumsoft.com/2008/05/19/dangerous-marketing/#comment-27266
Mon, 19 May 2008 15:41:26 +0000http://blog.iliumsoft.com/?p=353#comment-27266I used to work for the University of Michigan “Residential Computing” department (which was rolled into ‘Housing Information Technology Office’, aka HITO, which is also the japanese word for ‘people’ or something like that, or I’m lying.)

I think the promotion was axed, but not after they actually delivered the condoms to the staff, or something. (It happened right before I started working for them so I don’t know the full details.)

Condoms are good, because they protect you from diseases, but giving out condoms to college students was apparently seen as promoting activities that require condoms, which some people think is bad. Unless you’re the University Health Service.