The future reimagined through service design

Service designers are changing the world, bringing innovation and a human-centered approach to health care, transportation, education and retail. SCAD was the first university in the U.S. to offer both B.F.A. and M.F.A. degrees in this burgeoning field, and you can join the legacy of innovation that thrives here. First, take advantage of small classes with faculty who are also practicing professionals, opportunities to work with leading organizations and collaboration with creative peers — then create the design solutions of tomorrow.

Launch your creative career

Service design degrees

Student work

Creative collaborations

SCAD emphasizes collaboration between departments through opportunities like the SCADpad® micro-housing project. SCADpad combined students from 12 different fields to reimagine the spaces in which we live. The project earned global media attention as well as the World Architecture News Urban Design Award for its innovations.

Related majors and minors

Service design is an ever-evolving field. In order to thrive in such an industry, many students choose to pursue a double major or related minor while they are here. You can explore new perspectives, harness diverse creative approaches, and develop a unique, well-rounded style — all while earning multiple degrees.