Amazon Invests in Shelfari

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We’re hearing that Amazon has invested $1 million or so in Seattle based Shelfari, beating out at least one venture firm that competed for the deal.

Shelfari is a website where users input all of the books they own, and have an online visual representation of their library to share with others. Users can share their library through the Shelfari website or via a widget, and make money by linking to the books for sale at Amazon. They launched well after competitor LibraryThing, which was itself partially acquired last year by ABEbooks.

The company won’t comment on the financing, so this isn’t officially confirmed. We expect an announcement shortly, however.

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CrunchBase

OverviewAmazon is an e-commerce retailer formed originally to provide consumers with products in two segments. It offers users with merchandise and content purchased for resale from vendors and those offered by third-party sellers.
Operating in North American and International markets, Amazon provides its services through websites such as amazon.com and amazon.ca. It also enables authors, musicians, filmmakers, …

OverviewLibraryThing is an online service to help people catalog their books. The catalog can be accessed from anywhere—including mobile phones. LibraryThing also connects people with the same books, comes up with suggestions for what to read next, and so forth.