Abandoned cart coupon

Sometimes things don't go the way we want them to and customers may leave your store before finishing the purchase 😥

To protect your budget against cart abandonment, Voucherify came up with a unique cart abandonment coupon campaign that aims to convince your customers to revisit your store and complete the purchase by offering them a discount coupon🛒

What are we going to do?🤔

We want to create an action-based distribution that automatically sends a coupon with a 5% discount to customers who abandoned their cart [custom event].

Create a new customer segment 🧔

Our new segment is for those customers who abandoned the cart. It is also an auto-update segment which means that new customers will be added to this segment each time they perform the action specified in the custom event (cart_abandoned) 🛒

In the next step, establish optional validation rules. We've decided to make only customers from our "Cart abandoned" segment to be eligible for a discount. Moreover, to protect our promo budget, we set up a redemption limit to be once per customer 🚓

Save the Campaign and move on to the Distribution ➡️

Set up automatic code distribution ✉️

Go to the Distributions tab and create a new distribution.

Select Auto Messages as we want to send a coupon each time a new customer joins the "Cart abandoned" segment, i.e. leaves your store without completing the purchase.

Great job! 🥳 Now each time a customer leaves a cart without completing the purchase, he/she will be automatically assigned to the "Cart abandoned" segment and sent an email message with a unique, one-time 5% discount code.

Don't forget to visit our Help Centre to learn more about Voucherify and its features 🤩