Tag Archives: Meetings

According to a report, the Indian sub-continent is reaping positive growth trends for the its Meetings, Incentives, Conferences and Exhibitions (MICE) segment. The India Outbound Meetings, Incentives, Conferences and Exhibitions Tourism Market Report: Country Outlook, Analysis, Size, Share and Forecast 2018 – 2025 states that the country’s outbound tourism market is expected to exceed US$ 45 Billion by 2025, the report also showcased that India shall generate more than two million outbound MiCE tourists by 2020. The report has used data and analysis to discuss potential lucrative opportunities and future trends related to India outbound MiCE travellers flow, revenue and main destination markets. A detailed country-wise analysis of the market is provided, covering a total of 15 countries, including Thailand, Malaysia, Singapore, Dubai, Mauritius, Macau, South Korea, New Zealand, Indonesia, United States, Oman, Turkey, Taiwan, South Africa, Australia and more. Some of the findings of the report also included: India is poised to be the world’s fastest-growing outbound MiCE tourism market. India is the largest source market for Dubai and Singapore MiCE industry. Indian MiCE travellers are likely to become major spenders in the United States and Dubai.

The Ministry of Tourism has recognised Meetings, Incentives, Conventions and Exhibitions (MICE) as a niche tourism product in order to overcome the problem of seasonality and to promote India as a 365 days’ destination. The India Convention Promotion Bureau (ICPB) has been set up under the patronage of the Ministry of Tourism to promote India as a venue for International Conferences and Exhibitions. This non-profit organization, with members comprising national airlines, hotels, travel agents, tour operators, tourist transport operators, conference organizers, etc. participate in international MICE trade fairs like IMEX in Frankfurt and Las Vegas, EIBTM- Barcelona and AIME- Melbourne along with the India Tourism overseas offices. India is also being promoted as a preferred MICE destination through the Global Incredible India media campaign and through road shows and seminars conducted by the India Tourism offices overseas. Ministry of Tourism also provides Central Financial Assistance to the State Governments/UT Administrations for development of tourism infrastructure including the setting up of convention centres under the existing schemes. This information was given by K. J. Alphons, Union Minister of State (I/C) for Tourism in a written reply in Rajya Sabha.

Arabian Adventures, Meetings, Incentives and Events has been selected by Amway India to plan, conceptualise, and deliver the largest incentive group from the country to visit the UAE, in excess of 4000 distributors, in December of 2017. The event will comprise a one-day business conference with Amway’s top international management, new product launches, and a series of multi-cuisine events, engagements, and entertainment held at venues across the city and beyond. Following a competitive pitch, Dubai was chosen and Arabian Adventures, Meetings Incentives and Events was selected to bring this ambitious project to life due to their local knowledge, expertise, and reputation for creating and delivering large-scale events. Justine Thomas-Butler, Head of Meetings, Incentives and Events for Arabian Adventures said, “Delivering an incentive on this scale takes a special set of skills. You need to give guests and their families a true insight into this special part of the world – its people, ancient culture, and modern wonders, whilst still making it feel intimate, unique, and exciting. Nothing can be left to chance.”

Andhra Pradesh capital region Amravati is poised to attract reputed players from the infrastructure and hospitality space to bid for the construction of convention centres with a seating capacity of at least 2,000, along with other attached facilities. There is going to be a crucial part of the Meetings, Incentives, Conferencing and Exhibitions (MICE) hub being proposed to be developed in Amaravati. K. Lakshminarayana, Advisor to the Government on tourism and Chairman of A.P Chambers of Commerce and Industry Federation’s Tourism sub-committee, while in an interview with Hindu, observed that Amaravati needed a big convention centre with facilities like star hotels and spas as it aspired to be a world-class city. Predicting a bright future for the (MICE) sector in capital region, Lakshminarayana said the government had already invited tenders for a convention centre at Ibrahimpatnam and the MICE hub in Amaravati and the response for both is awaited.