Mahiki And PETA Welcome New Fur-Free Policy With Celebrity Party

London – Visitors to top London nightspot Mahiki were greeted by a unique “sign of the times” last night. That’s because the hugely popular Mayfair club posted a bright neon sign at the door with an unmistakable message: no fur allowed. The sign, which PETA donated to the club following Mahiki’s announcement that it is going to be permanently fur-free, features the word “FUR” in large letters with a slash through it. Guests were issued “No Fur” badges at the door.

“Mahiki’s all about having a good time, but it recognises that there’s nothing fun about fur”, Mathews says. “All the guests at the party proved that you can have a killer look without having to kill any animals.”

Lucy Watson recently stripped down for PETA’s anti-fur campaign, joining a long list of celebrities – including Penélope Cruz, Pamela Anderson, Eva Mendes and Alexandra Burke – who have bared it all to promote the antifur message.

Animals on fur farms are confined to cramped, filthy cages before they are drowned, beaten, strangled, electrocuted and often even skinned alive in order to produce fur coats, collars and cuffs. In China, the world’s largest fur exporter, fur from dogs and cats is often falsely labelled as fur from other animals before it’s exported.

People for the Ethical Treatment of Animals (PETA) Foundation—a charitable company limited by guarantee, with its registered office at 125 London Wall, London, EC2Y 5AS. Registered in England and Wales as charity number 1056453, company number 3135903.