Nestle is extending its Purina Pro Plan line to be the first 'sports' dog food line.

Written by

Bruce Horovitz, USA TODAY

When shoppers cruise store aisles in 2013, they'll discover common bonds between many new products: the need to stroke egos in a make-it-snappy, keep-it-healthy digital age.

USA Today reached out to the biggest consumer packaged goods companies - from Procter & Gamble to Nestle to Unilever to Kimberly-Clark - with one request: Let us know the coolest new products on tap for 2013. ...