Oliver also chided Trump for being thin-skinned, despite his outwardly tough demeanor, and for his ”lack of sound financial instincts,” like making his own line of steaks and deciding to sell them exclusively at Sharper Image.

The coup de grâce came when Oliver revealed that Trump’s family name was once Drumpf. His German ancestors grew wine and the family changed the name during the Thirty Years’ War (1618-1648), according to Gwenda Blair’s book The Trumps: Three Generations That Built An Empire.

Drumpf.

“The very name ‘Trump’ is the cornerstone of his brand,” Oliver said. “If only there were a way to uncouple that magical word from the man he really is. Well guess what, there is.”

Drumpf.

“It’s the sound produced when a morbidly obese pigeon flies into the window of a foreclosed Old Navy.”

Oliver asked America to #MakeAmericaDrumpfAgain, directing viewers to a website he created and a Google Chrome extension that replaces all mentions of “Trump” in your browser with “Drumpf.”

If Marco Rubio or Ted Cruz can’t stop Donald Trump, then maybe Donald Drumpf can, Oliver said. “If you are thinking of voting for Donald Trump, the charismatic guy promising to ‘make America great again,’ stop, and take a moment, to imagine how you would feel if you just met a guy named Donald Drumpf, a litigious serial liar with a string of broken business ventures and the support of a former Klan leader who he can’t decide whether or not to condemn.”