In keeping with Apple’s typical demeanor towards its competitors, the notice posted on its website was rather flippant and pointed to how the Samsung tablets weren’t deemed to be as “cool” as the iPad. Apple also pointed out in its notice that it had won judgments against Samsung in both German and U.S. courts.

It appears, however, that UK judges weren't amused by Apple's play on words, and called the Cupertino, California-based company's statements "incorrect" and "untrue".

According to Bloomberg News, the U.K. Court of Appeal in London has ordered Apple to remove the notice from its website within 24 hours to correct the inaccuracies. It also has to post a new, revised version within 48 hours.

“I’m at a loss that a company such as Apple would do this,” said a puzzled Judge Robin Jacob. “That is a plain breach of the order.”

One of Samsung's lawyers, Henry Carr, piled on by starting that Apple's original notice left the “impression that the U.K. court is out of step with other courts” by mentioning the judgments in Apple's favor by German and U.S. courts.

I don't know if it's actually the case. If Tony were getting paid it'd exonerate him of his behaviour.

But if it's not obvious, Apple marketing has inspired quite zealous cultist like behaviour. They don't have to pay people to behave in this way.

It's genius from Steve Jobs. He obviously had some good teachers when he was learning marketing at school. He was obviously well known for his charisma and ability to make reality different when he was around.

Many religions/cults start out in similar ways. Have you ever tried to convert someone who's religious to seeing a different point of view? Look at how scientology works. It's really not all that different. I was thinking it'd be fun to start up my own religious cult when I was young (to make money). Many humans are easy to manipulate.

You don't need to pay people to preach, they do it because they believe in it. You can convince people to follow you if you have the knack.