Eventbrite, and certain approved third parties, use functional, analytical and tracking cookies (or similar technologies) to understand your event preferences and provide you with a customised experience. By closing this banner or by continuing to use Eventbrite, you agree. For more information please review our cookie policy.

Event Information

Date and Time

Location

Sales Have Ended

Registrations are closed

Sorry, registrations are now closed.

Event description

Description

Get hands-on with the latest Hasselblad cameras, including the world’s first compact, mirrorless digital medium format camera, the Hasselblad X1D, at this Pro Centre Hasselblad Open Day in East London.

At less than half the weight of a conventional digital medium format camera, the mirrorless X1D is a game changer in the world of photography.

Inspired by Hasselblad's iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

Also on show will be the latest evolution of the Hasselblad H-Series camera, the Hasselblad H6D, boasting an all new electronic platform, 50MP and 100MP sensor options, a high resolution touchscreen interface, USB3 connectivity and video recording capabilities.

Simply register for one of the available sessions throughout the day to get up close and personal with the camera, with a studio style shoot for some test shots and Hasselblad technicians on hand to answer any questions or queries.

Hasselblad will also be offering a FREE sensor cleaning and firmware check/update an all Hasselblad cameras, so if you are an existing Hasselblad owner, bring along your camera and have it cleaned and checked while you are at the event.*

It isn't completely necessary to pre-register for the event, and you can just turn up on the day. However, we would prefer you to register for one of the available sessions, so to be able to control the numbers throughout the afternoon and ensure everyone gets a fair share of care and attention. Also, please note, that if turning up on the day, you will still be asked for your details upon arrival, so pre-registering enables you to give us these details in advance and save you time on the day itself.

Can I bring a guest/friend?

Yes, certainly. However, as a free event, we'd ask that each person simply registers themselves to be added to our attendance list.

What are my transport/parking options getting to the event?

Being London, parking is very limited. Therefore, public transport is advised, with Hoxton on the Overground Line and Old Street on the Northern Line being the nearest underground stations.

Do I have to bring my printed ticket to the event?

No, just give us your name on arrival and we can tick you off the list.

What can I do with the test shots?

Any test shots you take at the event are for your own review purposes only. They cannot be published as part of a portfolio or used commercially due to the nature of the event and the agreements we have with any model.

Can I bring my own camera?

You are welcome to bring your own camera but only for the purpose of capturing a few tests shots to compare to the Hasselblad files. As a Hasselblad event, all of the shooting should be done on the Hasselblad cameras and any comparison shots should be kept to an absolute minimum. Please note that the usage restrictions of the images would still apply to any shots taken on your own camera.

What's involved with the FREE sensor cleaning?

Simply bring along your Hasselblad digital medium format camera to have the sensor cleaned by a certified Hasselblad technician. The firmware versions on the camera can also be checked and updated if required. Please note that sensors will be cleaned on a first come, first served basis and that the sensor clean itself will take at least 15 minutes, in addition to the waiting time for any queue that might have formed.