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HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Email. MORE

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. This past week Pew Research released their 2014 Social Media Update. MORE

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Engage or Die! monitoring). MORE

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. The most extraordinary statistic in this report is that marketers appear to be almost universally bullish on digital marketing , and are planning to throw gobs of cash at every conceivable digital tactic. You can’t. MORE

For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T. MORE

However, we can offer you a list of 17 fascinating writing tips that are backed by data: 1. Use Lots of Data. Use data or statistics to back up your points. According to Takipi research , they’d much rather read a story or some news. If you’ve done much research into buyer personas , you already know this trick. Listen to Your Data. MORE

WhatsApp is the third biggest social app – even more popular than Facebook Messenger – according to recent research by GlobalWebIndex. Nearly 1 in 5 (19%) of adults ages 16-64 worldwide are using the app, the result of a 30% rise in the last six months (note: the data excludes both China and Japan). Only 3% of adults in the U.S. Will WhatsApp’s popularity in the U.S. MORE

What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. 22 Resources for Data-Mining Your Industry. Pew Facts & Statistics. Data Mining the Surfing Niche. Armed with just a few basic tools, I started my research into the market. Spyfu. MORE

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. The more traditional/offline methods still apply, though – and chances are market research departments are already exploring alternatives to get those things accomplished more quickly, more effectively and cheaply. MORE

Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do? MORE

General Social Media Marketing Facts and Statistics. 1. 97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Relevanza ). 2. Wrong. MORE

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Social Media Case Studies Social Media Statistics Facebook fan engagement Wildfire MORE

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. After all, research is what “strategic communications are supposed to be based on, right? Right. MORE

My friends at PixelRoadDesigns.com created this outstanding infographic that collects 23 statistics – many of them from my new book, Hug Your Haters – about why and how customer service needs to change NOW. Here are the 23 Statistics That Show Why Customer Service Mostly Sucks in bullet point form, for easier tweeting. We talk about marketing disruption A LOT. MORE

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Free Research Tools. Here are some informative, free tools to find and research other blogs that will give you what you need in both of the above departments! Google Ad Planner Data. MORE

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. There’s much more in this collection of two and half dozen sensational social media marketing and social PR facts and statistics. Social PR Statistics and Facts. Be responsive. Strategize and measure. MORE

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. In-Depth Interviews. MORE

The full report (registration required) looks at data for 100 countries, and then analyzed the performance of ads in those countries for which the data set included 100 million impressions or more. Kenshoo ends the report with a series of recommendations based on the data, including: Countries with high Facebook penetration represent great opportunity for advertisers. MORE

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… Snapchat. Think about that. MORE

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. population ( methodology here ), and it tells us a few things. For a single brand. We are not all going to be bloggers. MORE

Or have too many social media marketing statistics.” Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. 1. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth. Twitter Statistics. MORE

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Behavioural Statistics is THE job of the future and of Big Data. Well actually, we can. MORE

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? When we talk about listening and how people express their opinions, we're talking about working with content data. So, much was borrowed. MORE

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. won’t show up in keyword research tools)? Social Media Facts and Statistics. Facebook Facts and Statistics. Small businesses? MORE

Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom market research company, solving problems for clients by figuring out their audience. MORE

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Retargeting: 5 New Statistics That May Surprise You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Retargeting is hot right now. Canada and the U.K. about how they use retargeting. MORE

assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. The intent of these polls was purely statistical and did not meet the needs of a college bound high school senior, and therefore provided little help for our cause. Social Media Data: Time to Embrace it There is not a day that goes by in the. MORE

Released yesterday at Blogworld New York , findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Uhhh, no. population overall. MORE

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. highlight to tweet). MORE

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ). And of course, they were right. ” And guess what? MORE

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data. MORE

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ). 2. MORE

Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Or to accurately measure their results. MORE

One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. They needed the statistic within two hours for use in an important piece of long form content. didn’t have access to any paid research resources like JSTOR or a real library. Become a Data Authority. Sounds easy right? MORE

Largely trend pieces with statistics, they fail to help marketers grow and become better. Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. What we have is a data problem. In my mind, data is beautiful. MORE

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: Juniper Research ). Mobile Marketing Statistics on Technology. 71% of smartphone owners have used their device to research branded products or services. There are 6.8 MORE

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. MORE

Snapchat caters largely to a younger demographic; new research from Sumpto reveals that over 77% of college students are using Snapchat at least once every single day ( TechCrunch ). Here’s a look at the data: 73% (nearly 3/4) of students would open a snap from a brand they already know. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via Facebook. MORE

We’re all hungry for data. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. hours to 6.3 hours. MORE

feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Our data sources for this article were Xposure and Nielson. UK Facebook statistics. UK Twitter statistics: Twitter has shown explosive growth this year, with the number of reported users more than doubling from 12 million to 26 million. LinkedIn. MORE

It’s a sad statistic that reveals some pretty depressing truths. Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start! We’ve surveyed the latest research and studies to provide you with the very best. Humanize Your Data. Better marketers use data to back up their claims. MORE

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Will content and access methods continue to fragment further, creating additional challenges for media research? MORE

Trending Sources

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. won’t show up in keyword research tools)? Social Media Facts and Statistics. Facebook Facts and Statistics. Small businesses?

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… Snapchat. Think about that.

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc.

We’re all hungry for data. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. hours to 6.3 hours.

My friends at PixelRoadDesigns.com created this outstanding infographic that collects 23 statistics – many of them from my new book, Hug Your Haters – about why and how customer service needs to change NOW. Here are the 23 Statistics That Show Why Customer Service Mostly Sucks in bullet point form, for easier tweeting. We talk about marketing disruption A LOT.

General Social Media Marketing Facts and Statistics. 1. 97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Relevanza ). 2. Wrong.

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. highlight to tweet).

Or have too many social media marketing statistics.” Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. 1. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth. Twitter Statistics.

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ). And of course, they were right. ” And guess what?

Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do?

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. population ( methodology here ), and it tells us a few things. For a single brand. We are not all going to be bloggers.

One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. They needed the statistic within two hours for use in an important piece of long form content. didn’t have access to any paid research resources like JSTOR or a real library. Become a Data Authority. Sounds easy right?

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Social Media Case Studies Social Media Statistics Facebook fan engagement Wildfire

Released yesterday at Blogworld New York , findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Uhhh, no. population overall.

General Social Media Marketing Facts and Statistics. 1. 97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Relevanza ). 2. Wrong.

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. highlight to tweet).

Or have too many social media marketing statistics.” Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. 1. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth. Twitter Statistics.

For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

Largely trend pieces with statistics, they fail to help marketers grow and become better. Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. What we have is a data problem. In my mind, data is beautiful.

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Retargeting: 5 New Statistics That May Surprise You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Retargeting is hot right now. Canada and the U.K. about how they use retargeting.

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. In-Depth Interviews.

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Behavioural Statistics is THE job of the future and of Big Data. Well actually, we can.

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. After all, research is what “strategic communications are supposed to be based on, right? Right.

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: Juniper Research ). Mobile Marketing Statistics on Technology. 71% of smartphone owners have used their device to research branded products or services. There are 6.8

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. This past week Pew Research released their 2014 Social Media Update.

Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom market research company, solving problems for clients by figuring out their audience.

It’s a sad statistic that reveals some pretty depressing truths. Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start! We’ve surveyed the latest research and studies to provide you with the very best. Humanize Your Data. Better marketers use data to back up their claims.

assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. The intent of these polls was purely statistical and did not meet the needs of a college bound high school senior, and therefore provided little help for our cause. Social Media Data: Time to Embrace it There is not a day that goes by in the.

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ). 2.

Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Or to accurately measure their results.

However, we can offer you a list of 17 fascinating writing tips that are backed by data: 1. Use Lots of Data. Use data or statistics to back up your points. According to Takipi research , they’d much rather read a story or some news. If you’ve done much research into buyer personas , you already know this trick. Listen to Your Data.

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. There’s much more in this collection of two and half dozen sensational social media marketing and social PR facts and statistics. Social PR Statistics and Facts. Be responsive. Strategize and measure.

WhatsApp is the third biggest social app – even more popular than Facebook Messenger – according to recent research by GlobalWebIndex. Nearly 1 in 5 (19%) of adults ages 16-64 worldwide are using the app, the result of a 30% rise in the last six months (note: the data excludes both China and Japan). Only 3% of adults in the U.S. Will WhatsApp’s popularity in the U.S.

The full report (registration required) looks at data for 100 countries, and then analyzed the performance of ads in those countries for which the data set included 100 million impressions or more. Kenshoo ends the report with a series of recommendations based on the data, including: Countries with high Facebook penetration represent great opportunity for advertisers.

feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Our data sources for this article were Xposure and Nielson. UK Facebook statistics. UK Twitter statistics: Twitter has shown explosive growth this year, with the number of reported users more than doubling from 12 million to 26 million. LinkedIn.

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Will content and access methods continue to fragment further, creating additional challenges for media research?

Snapchat caters largely to a younger demographic; new research from Sumpto reveals that over 77% of college students are using Snapchat at least once every single day ( TechCrunch ). Here’s a look at the data: 73% (nearly 3/4) of students would open a snap from a brand they already know. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via Facebook.

What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. 22 Resources for Data-Mining Your Industry. Pew Facts & Statistics. Data Mining the Surfing Niche. Armed with just a few basic tools, I started my research into the market. Spyfu.

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. The more traditional/offline methods still apply, though – and chances are market research departments are already exploring alternatives to get those things accomplished more quickly, more effectively and cheaply.

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? When we talk about listening and how people express their opinions, we're talking about working with content data. So, much was borrowed.

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Free Research Tools. Here are some informative, free tools to find and research other blogs that will give you what you need in both of the above departments! Google Ad Planner Data.

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Engage or Die! monitoring).

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. The most extraordinary statistic in this report is that marketers appear to be almost universally bullish on digital marketing , and are planning to throw gobs of cash at every conceivable digital tactic. You can’t.

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Email.