VASPURart Branding Agency

Each person is individuality, but not every individuality is personality. Just as every company or product is unique, but not every uniqueness is a brand. VASPURart’s mission is to embody the uniqueness of your company or product in a brand! With a strong selling idea and a bright visual identity. Therefore seeing is believing and believing is buying! We are aiming to create visually convincing brands. That is why VASPURart – is the art of visual branding.

GOAL – an analysis of the shelf of pickled, Caucasian cheeses showed that it was filled with almost identical pieces of cheese from many large and small producers in transparent packaging on which only the name of the cheese is emphasized. The package design is either bland or basic pseudo-Caucasian. As a result, the VASPURart branding agency team was set the goal of a) making the products stand out on the shelf, b) developing an authentic Caucasian packaging design instead of another Caucasian-like imitation.

SOLUTION – while developing the design, the VASPURart team was inspired by the rich array of paintings of the countries of origin of the cheeses, combining mountain landscapes, the rural life of mountaineers, dances and feasts of local residents. Vibrant, colourful and picturesque illustrations combine the design of various SKUs into a single, unique line. But at the same time, each of the cheeses stands out due to the different landscapes that reflect the characteristic palettes and painting styles of the nation. Particular attention was paid to the typography of fonts, which were carefully designed to resemble the national alphabets.

PACKAGING DESIGN FOR ICE CREAM

GOAL – the product range of almost all major ice cream producers includes an ice cream called “Delovaya kolbasa”, that comes in family-sized packaging. Since the brand name is not unique, the client’s product needed to stand out through an original and creative design.

SOLUTION – while working on this project, the VASPURart team once again demonstrated how the agency takes an individual approach to all its tasks and avoids ordinary solutions. This everyday product can be presented to the consumer in appealing, modern and most importantly engaging packaging.

REBRANDING OF “LEBEDYANMOLOKO”DAIRY PRODUCTS

GOAL – despite the high quality of its products and promotional activities, the company began to lose shelf space as the old packaging design no longer met the consumer needs and strongly hindered further growth of the brand.

SOLUTION – following a situation analysis, VASPURart strategists recognized the need to visually emphasize the Lebedyan Moloko brand on its packaging, and to develop the visual brand identity of the packaging on the shelf. The development of the design was hampered by the brand name. As a result of the project, VASPURart developed a striking and modern packaging design concept that is visually dominant on the shelf, in which the new brand logo and stylized swan became the central eyespot. The new design has enabled the products to gain shelf space, differentiate all the SKUs by colour, and make it stand out.

FRESH LOOK FOR THE “MEDOVUKHA” LABEL DESIGN

GOAL – after successful test sales the company took a strategic decision on the high-quality branding of the product and its launch on the market. When developing the product name and label design concept, the VASPURart team needed to get away from the “native Russian” product perception and make it stand out. Market research revealed that the visual image of the product should reflect the presence of alcohol in the drink and its honey taste.

SOLUTION – the VASPURart team decided to abandon the unsuitable product name Medovukha, and suggested the more melodious and distinguished name Khmelny Med (Tipsy Honey), which reflects the two key sales drivers of this product: its sweet honey taste and the alcohol. The modern and bright label design concept also fully reflects these two sales drivers and has a strong visual identity, fully distinguishing the product on the shelf.

REBRANDING OF SLADONEZH CONFECTIONERY PACKAGING

GOAL – having taken the decision to approach VASPURart to develop a new packaging design, the Sladonezh management team set the agency the goal to visually enhance the shelf presence of the company’s product range by creating a single brand zone on the shelf: to develop a new, striking, significant brand image, instead only improving packaging design.

SOLUTION – studying the confectionary shelf, the VASPURart team proposed a “colour domination” strategy: to find unique colours for the brand, to visually enhance the brand’s logo and to study the food zone with “appetite appeal”. The new striking and attractive design concept has enabled us to strategically unite the three main product ranges of the company – Classic Sladonezh, Retro-Sladonezh, and Sovetskoe.

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