China and the World of Business • China Business and the World

As an illustration of the possibilities open to Chinese companies who want to buy a brand when they move into the US market rather than build their own, this is a partial list of some of the brands that sit, unused, in the inventories of American companies: (Mind you, I’m not suggesting any or all of these as good potential choices – merely as a sampling of what is out there – but there is some real gold on this list in the hands of the right marketer)

Aerospace

Aero Commander

Brewster

Convair

Curtiss

Douglas

Fairchild

Fleet

Hughes Aircraft

Loening

North American

Republic

Stearman

Vultee

Automobiles

American Motors

Eagle

Fischer

Hudson

International Harvester

Indian Motorcycles (currently attempting a comeback)

Kaiser

LaSalle

Nash

National

Oldsmobile

Packard

Pierce-Arrow

Rambler

Studebaker

Stutz

Willys

Electronics & Technology

Aldus Software

Banyan Networks

Bay Networks

Control Data

Data General

Digital Equipment Corporation

Hallicrafters radios

Kaypro

Rodime

Tandem Computer

Fast-Moving Consumer Goods

Banner toilet tissue

Citrus Hill orange drink

Duz laundry detergent

Encaprin pain reliever

General Foods

High Point coffee

Monchelle soap

Pace home permanent

Puritan vegetable oil

Rely tampons

Thrill dishwashing liquid

Wahoos snack foods

White Cloud toilet tissue

Wondra skin lotion

Petroleum Products and Retailing

Amoco

ARCO

Humble Oil

Union 76

Retailers (potential apparel brands)

Abraham & Strauss

Bloomingdale’s

Bon-Marche

Bonwit-Taylor

Broadway, The

Bullock’s

Burdine’s

Emporium, The

Gimbel’s

I. Magnin

Jordan-Marsh

Kinney Shoes

Marshall-Fields

Montgomery-Ward

Robinson’s

Wanamaker’s

Woolworth’s

Steel

Bethlehem Steel

Bethlehem Shipbuilding

International Steel

National Steel

Toys

Kenner

You get the idea – you could run through this exercise with any sector or industry.

Keep in mind that these are the brands that are dormant and out of circulation for the most part. There is an entirely different category of brands – semi-active brands – that are still in use but in desperate need for a revamp.