The exceptional Aventus was inspired by the dramatic life of a historic emperor, celebrating strength, power and success. Introduced in 2010 and crafted by the deft hand of Sixth Generation Master Perfumer Olivier Creed in collaboration with his son Erwin, this scent has grown to become the best-selling fragrance in the history of the brand. Olivier created its iconic name derived from a ("from") ventus ("the wind"), illustrating the Aventus man as destined to live a driven life, ever galloping with the wind at his back toward success. Aventus is a sophisticated blend for individuals who savor a life well-lived.