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The team is busy getting organised for this year’s edition of Swedish Beers in Barcelona! We loved Muy Buenas and its fab team so much last year that we’ve booked in with them again.

The format will be just the same – a relaxed evening, no formalities, no presentations. Just come with an open mind, be prepared to see friends old and new, chat, enjoy a drink or three (courtesy of our sponsors) and have yourself a good time all whilst extolling (or not) the virtues of our mobile connected world.

The Swedish Beers crew will be on hand to welcome you as usual and we’ll have the friendliest bar staff in town in we’re in one of the most stylish and historic bars in town on two floors. Muy Buenas will also have food available to buy on the night. Here are the photos from previous years’ events to give you a flavour of what to expect.

Tell your friends and get yourself registered.

Start time: 7pm onwards. We’re open until late but there is no admission after 1am.

Location: Bar Muy Buenas, Carrer Carme 63.

**Two sponsors confirmed. But we need more to make the party really fly. If you’d like to sponsor and join the fun and get to meet and mingle with the crowd, please get in touch with Helen to discuss. All budgets catered for.**

There may be a queue to get in at times but we managed to get pretty much everyone in who wanted to last year so please don’t be put off! The queue does move quite quickly. All are welcome to attend if you are working in and around the mobile industry and enjoy a good chat. You may be asked for ID on entry. You must be pre-registered to attend the event. We reserve the right to refuse entry.

What a fab time we had at Swedish Beers a couple of weeks back in Barcelona. Admittedly, the weather wasn’t up to much, but Muy Buenas gave us a very warm welcome despite us drinking the bar dry and having to have an emergency beer and wine delivery at midnight!

First up some thank yous:

To Carolina and her team at Muy Buenas for looking after us so well.

To Rosa, Patrick, Irene, Ida and Angel for being the welcoming committee with me at the door.

And to all of you who came and who keep the Swedish Beers spirit alive and kicking.

Next events:

The next Swedish Beers event will be in London but I haven’t yet fixed a date as I need to co-ordinate sponsors. If you’d like to sponsor, get in touch by email here.

In the meantime, you may want to pop along to the panel session I’m chairing in London on Wednesday 21 March 2018 where we’re discussing what we discovered at this year’s Mobile World Congress. Panellists include Paul Stringer who heads up the mobile team at Equal Experts and Priya Prakash who is the founder of D4SC and is also one of the UK Government’s DIT Technology Specialists.

The photos

I’ve uploaded all the ones I’ve received and all the professional ones by the fabulous Erika Arias. But if you have any to add these, please let me have them and I’ll include them in the Swedish Beers party albums on Facebook and Flickr with appropriate credits. Feel free to tag yourselves in the photos and share away!

I’m delighted to welcome the first batch of Swedish Beers sponsors for the upcoming Swedish Beers Mobile Networking party in Barcelona.

First up, Equal Experts.

Equal Experts is a network of talented, experienced software and hardware consultants, specialising in agile delivery. Their in-depth expertise and an uncompromising approach to quality make all the difference – and that’s what the background of engineering rigour and proven delivery practices brings.

The company has a long-standing relationship with the mobile industry, having worked with O2 Telefónica on its mobile app platforms since 2012. Together, they delivered the Priority and MyO2 native apps along with the platform that powers them – supporting millions of happy O2 customers along the way.

Equal Experts’ efforts in mobile go beyond software to include proprietary hardware. Their BluetoothTap technology unifies the ‘tap & go’ experience across all major smartphones. IBM iX has adopted BluetoothTap in its vision of the future of retail, successfully using it within a prototype for a secure, mobile-first retail shopping experience to dramatically improve checkout times.

Paul Stringer, and some of his senior mobile team, will be joining us at Swedish Beers. It’s their first time as a sponsor so please be sure to give them a very warm welcome.

Welcome back 51 Degrees!

Next up is 51 Degrees. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the second time. So let’s make sure we welcome them back with open arms.

51Degrees provides The Fastest and Most Accurate Device Detection solution. That may sound like a boast, but James tells me it’s true. Who am I to disagree?!Did you know that over 150 device models are launched worldwide every week?? Well 51Degrees does, because they add them into their database every single week.

Trusted by millions of people, they have over 1.5 million active deployments in virtually every country around the world using the 51Degrees device detection software day in and day out.

This software helps companies in Adtech, Publishing, Digital Experience platforms, Ecommerce, Telco, leveraging our huge database of over 880,000 (and growing) device combinations. This means the tech and screen size never gets in the way of the user experience regardless of device type. Using device detection makes you more money through more accurate targeting and optimized content.

So if you think you know everything there is to know about mobile device detection or optimisation, why don’t you challenge James and his team and test their knowledge over a beer in Barcelona?! You can also check them out in the exhibition on stand 7UP.72.

Welcome back x-Mobility!

x-Mobility is the Mobile Virtual Network Aggregator (MVNA), for Hutchison 3G UK, providing a White-labeled MVNO service for brands wishing to enter the mobile space. x-Mobility has a full MVNO license and provides all the services required for a brand to create its own MVNO proposition. By working with x-Mobility, brands can become a Mobile Virtual Network Operator (MVNO) launching their own branded mobile service in as little as 90 days and at a fraction of the cost and time of attempting to do this directly with a mobile operator. Pretty neat, huh?

Shanks and his team will be at Swedish Beers and they’re particularly interested to talk to brands (inc MVNOs & OTTs), media owners and app entrepreneurs who are looking to launch Telco Mobile Services about how to enable you with alternative mobile services which, in turn, helps you acquire, grow and own your own subscriber base. Not only that, they’re a great team to hang out with and talk all things telco.

If you haven’t RSVP’d yet, you can do that here. Remember, we’re not in Dostrece this year but I have a brilliant new venue lined up for you in central Barcelona. More on that in the next few days.

As a Northerner by birth, and with lots of Northern friends, it’s about time we had a Swedish Beers bash up North and finally, it’s happening! with thanks to our friends at aql and Inspiring Interns.

We’re back with our favourite and long-standing Barcelona sponsors, aql and will enjoy the delights of their very own bar. If you haven’t visited before, you’re in for a treat. Doors will be open from 6.30pm and we’ll close when we’re done. It’s a school night, so I’m guessing that will be about 10.30pm ish.

If you haven’t been before, Swedish Beers is a business networking event for executives interested in mobile technology. Expect a friendly crowd, lots of chat about mobile, life, the universe and why Swedish Beers is called Swedish Beers and much more. There will be refreshments (soft drinks are available and in plentiful supply) courtesy of our lovely friends at aql. There will be people from all walks of mobile life there on the night – be that app developers, advertising, media, mobile marketing, handset manufacturers, payment providers, big data, brands, agencies, analysts, journalists, start-ups, veterans, noobs and much more. Come alone or come with a friend but do come.

Date: Tuesday 3 November 2015

Time: 6.30pm until closing

Place: aql Salem Bar, 11 to 15 Hunslet Road, Leeds LS10 1JQ. For out of towners, it’s about a 10 minute walk from Leeds station. There’s a pay and display car park nearby for those of you driving.

The events is free to attend. Registration is required and all registration details will be shared with our event sponsors and partners.

If you’ve been to Swedish Beers in Barcelona before, you may well remember aql’s founder, Adam, and his crew from as they’ve supported us for several years now and are well known in Leeds and the surrounding area. They really know their onions when it comes to voice, SMS and hosting – feel free to test them on their knowledge on the night! They’ve been in the mobile business for a very long time, have the most amazing data centre in a converted church in Leeds and are great fun to boot. Meet the gang to chew the mobile fat, enjoy a few beers and have a good time. Find out more about aql on the night or from their website.

Supporting sponsor: Inspiring Interns

If you’ve been to any of the London Swedish Beers parties, it’s more than likely you’ve met onre or more of the Inspiring Interns team. They now have a new office in Manchester so they’re also supporting Swedish Beers Goes North. Inspiring Interns is a graduate recruitment agency connecting talented graduates with top companies and start-up businesses across the UK with offices in London and Manchester. Come and hang out with Martin and his friendly team.

Yes, it’s just a few days to go until our next party in London. It’s coming up for midsummer so it’s about time we had another Swedish Beers party. For those of you who were in Barcelona, it’s time to relive some of the memories and for those of you who weren’t, then it’s time to create some memories of your own in London town.

Drinks are courtesy of Buzzcity (mobile advertising specialists and our lead sponsor for the evening), Inspiring Interns (recruitment agency focussed on graduate roles), Fantastic Services (London’s largest cleaning company who are about to launch their cleaning app) and US Tax and Financial Services (there’s nothing these guys don’t know about tax issues for US citizens in the UK or for UK citizens and businesses headed Stateside).

There’ll be plenty drinks to go around of both alcoholic and non-alcoholic varieties. There is food available to buy on the night if you haven’t had time to grab a bite to eat before you come.

We’re back at our favourite London joint, The Nordic Bar, where Swedish Beers began back in 2001 in the mists of mobile time. Doors will be open from 6.15pm and the bar has a late licence until midnight for those of you who want to stay up late on a school night.

If you haven’t been before, expect a friendly crowd, lots of chat about mobile, life, the universe and why Swedish Beers is called Swedish Beers. There will also be beer pong (yes, there’s a ping pong table) and, of course, refreshments (soft drinks are available and in plentiful supply) courtesy of our lovely sponsors. There will be people from all walks of mobile life there on the night – be that app developers, advertising, media, mobile marketing, handset manufacturers, payment providers, big data, brands, agencies, analysts, journalists, start-ups, veterans, noobs and much more. There have already been a lot of RSVPs on eventbrite already. Why not join them? Come alone or come with a friend but do come. Date: Wednesday 17 June 2015 Time: 6.15pm until closing Place: The Nordic Bar, Newman Street, London W1 (nearest tube Tottenham Court Road, Oxford Circus or Goodge Street)

You can RSVP below or over on Facebook. Either way, it’s free to attend.

It’s that time of year again when we all get together to celebrate all things mobile. And this year is an even bigger celebration as we are celebrating our 10th Swedish Beers party in Barcelona. How time flies! And how we’ve grown from the 25 or so of us who met that first time in Barcelona for a few beers and a chat!

This year’s party will be on Wednesday 4 March at Dostrece. And sponsorship funds permitting, we will also operate a nearby chill-out lounge as well. Want to talk sponsorship? Then please get in touch with Helen to discuss.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.

No need to RSVP unless you want to and want a reminder of when and where the party is. There’s no official guest list, no tickets and there’s no guaranteed entry. Just come and go as you please.

We do have some lovely sponsors lined up for you but there’s room for more – especially as it’s our 10th Anniversary in Barcelona. Get in touch with Helen to discuss.

It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it’s very busy, there’s no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it’s a bit less frantic.

There is a small cloakroom area at the bar, but it’s not secure so leave the laptops in your hotel room or apartment where they will be safe and won’t get in anyone’s way.

The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece -http://dostrece.net/ We’ll be open from 7pm through until the early hours.

I know it’s been a month since we all put the mobile world to rights at the Swedish Beers party in London, but I’ve only just had time to upload the photos for you.

A few thank yous are in order – Firstly to the fabulous sponsors – Open Mobile Media, Inspiring Interns (thank you for bringing the ping pong table and organising Beer Pong. What a hoot!), Futurice and US Tax & Financial Services. Thank you to the venue – The Victoria Park Plaza Hotel – you did a great job for us. And to the volunteers who helped me run the event, especially Shafiq for the photos. Speaking of which…

They’re also up on Facebook too if that’s your thing. Feel free to tag, share etc.

I don’t yet have a date for the next Swedish Beers. Or a town to run it in (although I have some ideas of where would be good, obviously!). Get in touch if you’d like to sponsor.

Meanwhile, you might be interested in one of Cooladata’s upcoming events in London, Amsterdam and New York talking about behavioural analytics. There’s a webinar too for those of you who can’t meet in person. OK, so it’s not a beer and chat type event, but for those of you interested in monetising mobile (that’s most of you, isn’t it?), it may well be of interest. More info here. See you at the London one?

It’s just a few days until the next London edition of Swedish Beers and I expect you be wondering who is paying for all the beer. I’m pleased to announce our sponsor line-up. They are ready and waiting for you to join the merry throng, have a chat about all things mobile, or the weather, whatever suits and to enjoy a beverage or two. We’ll have wine, beer and soft drinks available.

Our lead sponsor, once again, is Open Mobile Media. They’re hosting us at this year’s Open Mobile Summit London. You’ll meet Precksha, Manni, Ruthana, Ina and the team. They’re all lovely and they’ve all been working incredibly hard to put the conference together. I’m pleased to be chairing one of the sessions too. They’ll have the biggest batch of beer tokens and I know they’ll want to meet as many of you as possible to find out your thoughts on all things mobile and where it’s heading.

If you haven’t got your ticket already, I have an *exclusive* discount code for Swedish Beers and Heroes of Mobile readers and attendees. You’ll get £500 discount on a gold or silver pass. Use code 2515Swedish on the registration form.

Next up, we have Futurice. They kindly supported Swedish Beers in Berlin this time last year. Futurice is a software design and development consultancy based in Finland, Germany and the UK. They believe in an open culture that fosters happy, motivated people. And they’re a very friendly bunch. They even have their own Futurice beer!

Sampo and his team will be on hand to talk mobile with you. They have tons of experience and some very cool projects they’ve worked on so I know you’ll enjoy chatting to them.

Joining the sponsorship roster are newcomers to Swedish Beers, US Tax & Financial Services. Join Nora, Sitara, and Fran from US Tax & Financial Services. They provide advice, guidance, planning and compliance services for individuals, partnerships, corporations, trusts and estates for anyone subjected to the US tax system, wherever they may be in the world. If you’re already doing business in the US or are planning to set up an office there, these guys can help you navigate the complexities of the tax system there and also the complexities of additional compliance and regulations. Avoid those penalties and talk to these guys. You’ll also find they have more than a passing interest in mobile and technology and are very pleased to be supporting this edition of Swedish Beers.

And last but by no means least, we have inspiringinterns (internships and graduate recruitment) and inspiringsearch (digital recruitment and headhunting). If you’re a regular at Swedish Beers, you’re bound to have met one or more of the team already. Charlie and Benedict were on the door for our Barcelona party, CEO, Ben, has been attending Swedish Beers since they started back in 2001 and they’ve sponsored many times over the years. The team have been recruiting for the mobile industry for many years and are very knowledgeable and approachable.

Here we are again in February which means only one thing – it’s time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.

No need to RSVP unless you want to. There’s no guest list, no tickets and there’s no guaranteed entry. Just come and go as you please. If you do register, it does mean that you can add the event to your calendar and search for it in your email and easily share with friends. Fill in the form below or go direct to the eventbrite page.

It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it’s very busy, there’s no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it’s a bit less frantic.

There is a small cloakroom area at the bar, but it’s not secure so leave the laptops in your hotel room or apartment where they will be safe and won’t get in anyone’s way.

The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece –http://dostrece.net/ We’ll be open from 7pm through until the early hours.

Lead sponsor: Open Mobile Media

I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.

They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens!

Sponsors

AQL is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. If you want to talk tech, then aql can do that, whether that’s hosting mobile apps, telecoms protocols, wifi rollouts, SMS routing and much more besides. And they will have a whole bunch of beer tokens to share.

You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin. Well, they’ve rebranded as Adjust. They’ll tell you much more about it as well at Swedish Beers. Wanna talk analytics? Adjust.io is the way to go. Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaigns most promising marketing sources.

Apadmi are the award-winning experts in mobile technology who create exceptional, brand led mobile experiences that inspire businesses and end consumers alike. With 15 years in the business, a 55 strong team, they can create robust, reliable and intuitive mobile apps and server solutions for you. With clients like the BBC, the X Factor, the British Museum, the Guardian, BT, Skyscanner and Aviva, they have experience across all platforms and a wide variety of industry sectors. They’re also big Swedish Beers fans and a regular sponsor and enjoy a good chat about all things mobile. Look out for Garry and his team.

RealityMine provides the technologies and tools to help you understand the digital behaviors of your customers by providing the insights you need to grow your business. Whether it’s home media analytics, mobile behaviour or in-app analytics, RealityMine can help.

They can provide you with the when, what, and which screens, ads, tools consumers used. With our behavioral triggered research tools, we can also help you answer the “why”. We enable you to perform market research on mobile, and other platforms. Our solutions don’t ask people what they did, our solutions let you understand exactly what they did and let you focus on using the “why”.

OnePulse lets you earn money and rewards by spending 30 seconds giving your opinion on something you’r interested in. Clients gain insight, opinions and trends from the pulsers opinions. An easy, convenient and effective way to get market research.

Carter London is a digital consultancy who have been helping brands to inspire and engage a global audience through digital media since 2001. More recently, they’ve been working with several startups and corporate innovation teams. Current projects are largely strategic across product development, systems architecture, brand development and routes to market.