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About me

Let me introduce myself...
I studied Industrial Design in Mexico City and a Master in Luxury Brand Management in Milan Italy. I created a jewelry brand, Lusasul, through which I obtained a wide range of skills, for example production management, brand communication and public relations. Today I work between Mexico and Italy, managing my brand and helping to build other great ideas for different companies.
I believe in the crossed work between and cultures and the use of a language that combines design and business.
I like to swim.

Skills

Fashion

Marketing PR

Businesses Development

Business Development

Project Management

Consumer Behavior

Creative Thinking

Work history

Currently

Brand Manager

Lusasul

Sep 2010

One of my biggest projects, the creation of a jewelry brand, has allowed me to put in practice different skills: Product design, production management, branding and identity design, web and social media, public relations

2016

Communication Strategy Project

Italian Hospitality Collection

Nov 2015 - Dec 2016

Master in Luxury Brand Management at Domus Academy in collaboration with Italian Hospitality Collection. The main goal was to create a communication proposal in order to reposition IHC hotels located in Tuscany taking into account the trend movements on the hospitality and wellness sector.

2016

Social Media Specialist

360 Onequarter

Apr 2016 - Jul 2016

360 + One Quarter is a public relations and communication agency. Each brand on their portfolio is unique and they need to communicate the values of each designer telling at the same time their own story. What I developed was a storytelling for a company that develops storytelling.

2016

Creation of Branded Content

Seeme

Mar 2016 - Apr 2016

Master in Luxury Brand Management in collaboration with SeeMe. SeeMe is a fair-trade jewelry brand that looks to improve the lives of women who have been victims of violence in Tunisia and Turkey. We were asked to elaborate a narrative that will go beyond the product.

2016

Creation of Visual Content

CAP 74024

Feb 2016 - Mar 2016

Master in Luxury Brand Management in collaboration with CAP 74024. The magazine has a focus on fashion, art and eros as essential expression tools. Unpredictable, blurred and genderless are the key words for the development of this project. The objective was to develop inspirational visual language and a website proposal due to the publishing of their third issue.

2015

Merchandising Strategy for Brand Extension

Moncler

Aug 2015 - Oct 2015

Master in Luxury Brand Management at Domus Academy in collaboration with luxury company MONCLER. A substantial expansion on Moncler's accessories collection is taking place, they needed a communication strategy suitable for these changes.

Education

2016

Luxury Brand Management

Domus Academy

Aug 2015 - Jun 2016

Luxury brand management means the development of skills in marketing, branding, and communication for a unique and high profile market. It is the approach to luxury goods and services from the creative, organizational, managerial points of view.