Mrc

…decision-making purposes, rather than including considerations that only extend to the domain, site, or page levels,” according to an MRC release announcing the news. MRC issued new guidance on a variety of issues including mobile-specific brand safety, the concept of “adjacency” to ads, the balance…

…has withdrawn from the accreditation process,” noted a press release on accreditation actions for the first quarter of 2018 from the MRC on Thursday. The MRC also announced that Facebook and Instagram were both granted newsfeed Served Ad Impressions accreditation in desktop, mobile and mobile…

With many people watching television on the web these days, audience measurement service Nielsen launched its Digital in TV Ratings in 2015 to keep track of those viewers. This week, the Media Rating Council granted accreditation for including that service in TV ratings. Nielsen said this is the…

…happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: AppNexus gives up MRC accreditations Apr 5, 2018 by Ginny Marvin The ad tech firm has lost accreditation for all metrics and has withdrawn from the process. Adverty…

…the Media Rating Council (MRC) — in collaboration with groups like the Interactive Advertising Bureau (IAB), the Association of National Advertisers (ANA) and 4As (American Association of Advertising Agencies) — continue to develop and issue standards. Last week, the MRC issued a new standards…

…technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation Feb 9, 2017 by Barry Levine The certification marks another step toward full data equality by online-delivered television. See the…

…Know About Today’s Ever-Expanding Technology Landscape, www.emarketer.com Mobile Viewability Standards Are About To Get Real, adexchanger.com MRC’s First Stab at Viewability Standards Treats Mobile Ads the Same as Desktop, www.adweek.com The 2016 FbStart Apps of the Year is Now Accepting…

…advertisers. Even those firms — MOAT, Integral Ad Sciences and Doubleverify, for example — are overseen and accredited by the Media Ratings Council (MRC), providing a triple-check on their findings. The major takeaway here is that independent oversight is needed for real accountability. Allowing…

…lose as much as three-quarters of a billion dollars in lost revenue. In the emailed statement, Google said: We are working with companies that are MRC (Media Ratings Council)-accredited for ad verification on this initiative and will begin integrating these technologies shortly. The email also…