"The 'one last thing' that concluded this year’s WWDC keynote didn’t quite have the same wow factor as, say, when Steve Jobs unveiled the 30-inch Cinema Display or called Jony Ive over FaceTime for the first time, but that doesn’t mean we’re not totally stoked to try out Apple Music. In fact, we can hardly believe it’s finally here. Rumored for years, Apple’s streaming-music service promises to bring everything we love about Beats, Spotify, Pandora, and Rdio under one roof, all combined with Apple’s legendary elegance and ease of use. It’s set to bring the biggest changes to digital music since the iTunes Music Store, offering a place to not just listen to music, but to explore deep cuts, interact with our favorite artists, and discover new ones. So whether you're a fan of Taylor Swift, Kendrick Lamar, or Florence + The Machine, here are eight reasons why you rush to sign up on June 30."

All 8 reasons are valid. But there's one important thing that's missing: Love of music. Apple's new integrated music service provides an all-in-one venue, and all of it, in essence, is directed to our love of music. Read more, here.