just the Round-Up - The week in drinks

One of the more cutthroat sectors in the drinks industry is the vodka category. In recent years, the cocktail boom in markets such as the US has prompted the launches of new vodkas on an almost weekly basis. With so many brands around, James Boulton, creative director of branding development specialists Claessens International, gives his opinon on how you can make your brand stand out from the crowd.

SABMiller is predicting volume growth of between 1% and 3% in its Australian beer and cider business in the next three to five years, but believes there is a major opportunity to turnaround the recently-acquired Foster's brand.