AOL Inc.

When iconic brand AOL needed to shift the perception around its brand, creating a conversation that moved their positioning from staid tech conglomerate to progressive tech/media brand relevant to an audience of millennial consumers, they called on us.

When iconic brand AOL needed to shift the perception around its brand, creating a conversation that moved their positioning from staid tech conglomerate to progressive tech/media brand relevant to an audience of millennial consumers, they called on us. Creating a full social strategy, we developed a new persona, voice, and tone for the brand on social media, reinvigorating the conversation around AOL Inc and generating a 1000% increase in followers and social engagement across Facebook, Twitter, and Instagram.