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No doubt about it, Pinterest marketing is here to stay (at least for now) as the popularity of Pinterest continues to grow. But how can your business also gain some kind of benefits from this social bookmarking site?

Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. It is one of the world’s most popular social bookmarking websites capable of driving regular web traffic to your business website.

Pinterest has more than 100 million monthly active users and according to The Guardian, Pinterest has doubled its number of UK users between summer 2014 and summer 2015, and it’s still growing.

Also, TechCrunch reported that the social bookmarking site is forecasting monthly active users to rise to 329 million by 2018. So how can your brand capitalise on the popularity of Pinterest?

How to boost brand visibility with Pinterest marketing

How well do you use Pinterest to market your business?Arguably the number one platform for content discovery, most Pinterest users are using the platform to discover new content, inspire and motivate them.

However, some people believe that Pinterest is not for every business. How true is that?

It’s believed that the social media platform is all about visual communication and only brands that can clearly communicate visually can leverage it.

But the fact is that the visual bookmarking platform can work for all businesses, regardless of size and industry. However, like all social media platforms, it takes time, effort and commitment to get better results.

The infographic below showcases how Pinterest marketing can help boost your brand visibility and accessibility.

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