PLAY-DOH Touch App and SHAPE TO LIFE STUDIO Bring Kids' Creations to Life for the First Time Ever

PAWTUCKET, R.I.--(BUSINESS WIRE)--
Today, Hasbro,
Inc. (NASDAQ: HAS) will debut the PLAY-DOH Touch app and the
PLAY-DOH Touch SHAPE TO LIFE STUDIO set exclusively at Apple Stores
around the world. The app, available for iPhone and iPad, and product
work together for an interactive physical and digital play experience
that brings PLAY-DOH creations to life in an immersive virtual PLAY-DOH
world.

Hasbro, Inc. will debut the PLAY-DOH Touch app and the PLAY-DOH Touch SHAPE TO LIFE STUDIO set exclusively at Apple Stores around the world. The app, available for iPhone and iPad, and product work together for an interactive physical and digital play experience that brings PLAY-DOH creations to life in an immersive virtual PLAY-DOH world. (Graphic: Business Wire)

"For the first time ever, fans can truly bring their creations to life
with PLAY-DOH Touch," said Greg Lombardo, vice president of marketing
for the PLAY-DOH brand. "Since 1956, the PLAY-DOH brand has evolved to
fit the ever-changing wants and needs of our fans from around the world.
As we celebrate our 60th birthday this year, it was important
to seamlessly infuse new technology into the classic, hands-on PLAY-DOH
experience while staying true to our core values of inspiring creativity
and imagination."

Kids can amplify classic PLAY-DOH playtime by sculpting their own
creations and creating unique, magical worlds with the PLAY-DOH Touch
SHAPE TO LIFE STUDIO set, which includes character stampers, action
stampers, cutters, tools, PLAY-DOH compound, and a SHAPE TO LIFE STUDIO
set. Here's how to bring sculpts to life with the PLAY-DOH Touch app on
iPhone and iPad:

Shape: Use the stampers, cutters and tools or shape your own
PLAY-DOH creation.

Scan: Bring your creation to life by scanning it into the
PLAY-DOH Touch app.

Explore: Interact with your creation, create new friends that
will unlock unique worlds and personalities, and add fun effects to
make your creation dance, spin and float.

PLAY-DOH Touch is the newest innovation in the brand's ever-evolving
collection; it encourages an intuitive creative flow that seamlessly
loops between shaping physically and exploring digitally.

"The PLAY-DOH Touch app and SHAPE TO LIFE STUDIO set lets us adapt to
today's evolving play landscape - while still offering that timeless,
hands-on PLAY-DOH fun and even encourages kids to make even more
PLAY-DOH creations," Lombardo said. "We're excited to offer our fans a
new, unique way that will enhance their PLAY-DOH play."

The PLAY-DOH Touch app was developed by Hasbro with award-winning
digital product studio, ustwo
Nordics. The PLAY-DOH Touch app is available in the App Store
starting today, and the PLAY-DOH Touch SHAPE TO LIFE STUDIO set is
available now on Apple.com and at Apple Stores. Early next year, the
PLAY-DOH Touch SHAPE TO LIFE STUDIO Set and PLAY-DOH Touch app will be
available at additional retailers and on other platforms. Fans can stay
up to date on the PLAY-DOH brand as it celebrates its 60th
birthday and beyond on Instagram (@PlayDoh)
or Facebook (facebook.com/playdoh),
and can share their own memories using #PLAYDOH. To learn more about the
PLAY-DOH brand, visit playdoh.hasbro.com.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).