I selected a few items and here’s my advice for applying them to make your business blog succeed:

“Add value just for the joy of it.”Â Give value in your blog because you enjoy it and people are naturally attracted to your content.

“Thrive on the details.”Â People love to hear about subtleties, details, and nuances. They’re more interesting–and attractive–than the obvious. So talk about specific things that happen with an employee, a vendor or a machine.