WEST WINDSOR – For advanced advertising design students at Mercer County Community College, the semester’s final project offered a chance to help the community.

Students created marketing campaigns for an event to be hosted by the Trenton Animal Shelter, which they “pitched” to their professors and representatives of the organization last month.

Seven groups of students worked on campaigns for the shelter’s fundraiser, the 2nd Annual Furry Feet Fete, to be held at the Trenton Marriott Downtown on Nov. 16, according to a college news release.

They were judged on various components of the campaign, such as branding, slogan, advertisements, newsletter and Facebook page design, and promotional items.

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Members of the winning team were Mei-Li Wu, Tony Watson, Dana Toff and Bonnie Kotnarowski. The group’s slogan, “Furry Feet Fete for Furry Family Friends.” The team’s logo, a yellow circle with the silhouette of a cat and dog inside it, reinforced the serious issue of abandoned animals in need of homes.

According to Trenton Councilwoman Marge Caldwell-Wilson, who served as one of the judges, the group’s presentation was “amazing and very articulate.”Caldwell-Wilson told students how appreciative she was of their hard work and professionalism.

“I feel like I’m in the presence of extraordinary talents here,” she said, adding that she would love to have students attend the organization’s Nov. 16 fundraising event.

MCCC President Patricia C. Donohue stopped by to congratulate students on a job well done.

“I look forward to this event every year,” she said, adding that she believes the Mercer ad design students are among the best and brightest.