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The UK’s leading distributor of cycle parts and accessories

Biggest brands in cycling

We work with over 70 brands, all market leaders in their respective areas. They’re managed by a dedicated brand team of over 30 people, and supported by an award-winning marketing department.

Pro teams

Madison owns two professional cycling teams. Madison Genesis Continental-level pro road team that you’ll see in races like the Tour of Britain, and the Madison Saracen downhill team that competes in the UCI Downhill World Cup.

More than just a distributor

As well as handling distribution and logistics for our brands, we also handle domestic marketing, organise events, give product feedback and advice and much more.

Sponsorship

As well as two pro teams, Madison sponsors over 160 athletes across a variety of sports. Everything from road cycling to triathlon, BMX to snowboarding and many more.

1977

Madison has been serving the UK market for over 40 years, giving it unparalleled experience
in
the UK cycling industry

Logistics

We ship over 80,000 boxes per month from our warehouses, with 100% of orders placed before
3pm
being delivered the next working day

Customers

Working with over 2,600 customers in the UK means we have the biggest retail footprint of any
trade supplier

Staff

Over 250 staff members working across all areas to make our brands get the best possible
service

1977

Madison has been serving the UK market for over 40 years, giving it unparalleled experience in the UK
cycling industry

Logistics

We ship over 80,000 boxes per month from our warehouses, with 100% of orders placed before 3pm being
delivered the next working day

Customers

Working with over 2,600 customers in the UK means we have the biggest retail footprint of any trade
supplier

Staff

Over 250 staff members working across all areas to make our brands get the best possible service

Dom Langan
CEO

I’m incredibly proud to have served Madison since 1989 and as the CEO since 2005. It feels just as fresh and exciting now as when I first joined the company when we thought anything was possible if we just put our minds to it.

Colin Sturgess
Madison Genesis Team Manager

Madison have built a legacy with the Madison Genesis team, and the backing, sponsors and structure is second-to-none. As a nascent team manager it’s a privilege to work with such a progressive setup.

Adrian Phillips
Brand Director

The brand team at Madison work tirelessly with our brands on everything from product development and marketing to ranging and stock. We want to make sure that we cover all bases when it comes to getting the best for our partners and, ultimately, that’s means the best deal for our customers and the end consumers too.

Current vacancies

Want to work at Madison? Click here to find out about all the latest opportunities to work with us in Milton Keynes

Garmin

You know you’re doing something right when you dominate a category so completely that your name becomes the eponym. When was the last time you heard someone say ‘bike computer’? That’s right, they don’t. They say Garmin.

Shimano

When you think cycling, you think Shimano. The Japanese brand is arguably the biggest name in the sport, and have been at the forefront of component design for nearly 100 years.

Madison Clothing

Making great rider apparel since 1977. Aimed at all different types of cyclists from road, urban to off-road, at prices that won’t break the bank.

DT Swiss

From making the world’s finest hubs and spokes to manufacturing their own rims and building some of the finest on and off-road wheels on the planet, DT Swiss don’t mess about.

Lazer

The world’s oldest helmet company with over 90 years of experience, passion and dedication. Infused with Belgian cycling heritage, Lazer are always trying to create the perfect mix between design, comfort, safety and technology.

Kryptonite

Kryptonite have come a long way since Michael Zane travelled around the USA in his VW van touting the world’s first U-Lock. They’ve transformed, quite literally, from one man and a van into the world’s leading brand for action sports security.

Finish Line

Recognized as the world’s leading manufacturer of specialty bicycle lubricants and cleaning products.

Over 70 brands and counting

We’re incredibly proud to represent each and every one of our ever-growing brand portfolio.