April 22, 2015

SM Marks Earth Day with Trash to Cash - “Earth Day Every Day, Everywhere for Everyone”

Highlighting this year’s Earth Day celebration, the Trash to Cash recycling was set up across all 51 SM Supermalls nationwide.

Trash to Cash at SM City Manila (https://instagram.com/msmyrnz/)

Everyone is invited to go to any of the 51 SM Supermalls nationwide, to exchange their trash for cash on Wednesday, April 22, 2015 from 10:00 AM to 4:00 PM at assigned parking areas in the malls.

Trash that are acceptable are plastic and PET bottles, tin and aluminum cans, books, newspapers and scratch papers, furniture made of wood, metal cookware and kitchen items, and similar items. (Not accepted due to their hazardous content however are batteries (Penlight, Double A) ink cartridge, computer, television and other electronic wastes.

The Trash to Cash Recycling Market is one of SM’s institutional environmental programs as it aims to engage the community in recycling efforts and hopes to teach them to minimize and manage solid waste.

According to Liza Silerio, Program Director for SM Cares Environment and Sustainability Committee: “Sustainability has been at the core of SM operations and developments and solid waste management is one of the pillars of our sustainability efforts. We also have initiatives in water recycling, air quality and energy efficiency.”

SM Supermalls is taking its Trash to Cash initiative a notch further as it moves to involve not just its mall tenants and customers but the communities and local government as well.

SM’s Earth Day celebration is in partnership with Earth Day Network Philippines (EDNP) and the Department of Natural Resources (DENR).

But more than the celebrations, Silerio said, Earth Day should be a conscious effort in our everyday lives. “The theme for the 2015 Earth Day is ‘Earth Day Every day, Everywhere, for Everyone.’ What could be a more fitting message than that? Observing Earth Day should be every day and by all of us wherever we may be. And we hope to get this consciousness across through these activities.”

SM will also support the 2015 PRO (Protect, Respect, Oversee) Earth Run on Saturday, April 25, 2015 at the SM Mall of Asia grounds in Pasay City. The event is presented by Earth Day Network Philippines. The event starts at 4:30 A.M. Interested participants are encouraged to register online at www.earthdayphilippines.org