Search on Firebear Studio blog

Amasty has just released its Advanced Reports extension for Magento 2, and we reviewed it here: Amasty Advanced Reports for Magento 2 and 1. Besides, our blog already contains two posts dedicated to appropriate solutions by Mirasvit and Aheadworks, so now we’d like to compare all three Magento 2 modules to find out which one is the best.

Number of Reports

Let’s start our comparison with the number of reports, as this feature will help us figure out which Magento 2 module is the most informative. The Magento 2 reports extensionby Amasty offers 14 detailed reports, which is even more than in case of its Magento 1 predecessor (9 types). Are they all indispensable? We will provide the answer later since there are still two more tools shrouded in mystery.

To reveal the shroud over the Mirasvit Advanced Reports Magento 2 extension a little bit, we should tell you that it offers 22 reports out of the box. Looks more impressive than the Amasty extension, but we still have no idea on the usefulness of each report. So, what about Aheadworks?

The Magento 2 reports module by Aheadworks offers 12 reports out of the box, but in total it includes 18 if we consider Customer Groups filters as a separate report.

Reports Indispensability

So, which reports are available in case of the Magento 2 reports extension by Amasty?

Sales Overview – a report of critical importance designed to keep hands on the pulse of your business;

Orders Report – a variation of the mentioned above report that illustrates another aspect of sales;

Sales by Hour and Sales by Day of the Week – more detailed variations on the main report;

Sales by Payment type – if you need a detailed report on which payment type is used more and which one is less popular, this screen will be helpful;

Sales by Customer Group – shows the most buying groups of customers, and still very important;

Sales by Country – with this one, you can find out where your buyers come from;

Sales by Coupon – how much money each coupon brought (which promotions are the most successful);

Sales by Category – perhaps, you should close specific categories to pay more attention to others – this section will help you with this decision;

Sales by Product – here you can easily find out all bestsellers and the most unpopular goods;

Bestsellers Report – a variation on the mentioned above report;

Sales by Product Attributes – is it necessary to find out how much red items were sold? Of course, not, but you can get a profound insight into the popularity of some brands;

Sales by Customers – how much each customer spends on your website; useful for rewarding the most profitable buyers;

New vs. Returning Customers – are you converting first-time buyers into returning visitors successfully? Find out via this report.

So, it seems that the actual number of reports offered by the Amasty Advanced Reports Magento 2 Extension is a little bit lower (10), but let’s have a look at its competitors.

In its turn, the Magento 2 reports module by Mirasvit offers the following reports:

Sales by Hour of Day – available in Amasty Advanced Reports for Magento 2;

Sales by Day of Week – available in Amasty Advanced Reports for Magento 2;

Sales by Coupon Code – available in Amasty Advanced Reports for Magento 2;

Sales by Cart Price Rule – not available in Amasty Advanced Reports for Magento 2;

Sales by Customers – available in Amasty Advanced Reports for Magento 2;

Sales by Customer Group – available in Amasty Advanced Reports for Magento 2;

Sales by Geo-data – although it is available in Amasty Advanced Reports for Magento 2 as Sales by Country, we should mention that it provides more detailed filtering: by country, state, place (city, town), or postcode;

New vs. Returning customers – available in Amasty Advanced Reports for Magento 2;

Sales by Payment Type – available in Amasty Advanced Reports for Magento 2;

Sales by Tax Rates – not available in Amasty Advanced Reports for Magento 2;

Bestsellers report / Product performance – these are two different report screens: both are available in Amasty Advanced Reports;

Sales by Category – available in Amasty Advanced Reports for Magento 2;

Sales by Attribute – also available in Amasty Advanced Reports for Magento 2;

Sales by Attribute Set – not available in Amasty Advanced Reports for Magento 2;

Sales by Location – tracks sales by customer’s location, and can be divided by country, state, region, or city (location reports are available both with Amasty and Mirasvit);

Abandoned Carts – shows the number of abandoned carts, abandonment rate, and lost revenues (Mirasvit has the same report);

Sales by Coupon Code – the performance of your coupons (also available with other compared modules);

Sales by Payment Type – both Amasty and Mirasvit include this report;

Sales by Manufacturer – it seems that this one is a unique type, but you can get the same functionality via product attribute reports represented by the other two extensions;

Sales by Product Attributes – allows getting analytics by any attribute, so, as already mentioned, the same functionality is offered by other extensions in our comparison;

Traffic and Conversions – three separate screens are available here: by period, products, and detailed product performance (so, we can say this is one more variation of product performance report);

Customer Sales – Sales by Customers reports provided by Amasty and Mirasvit have nearly the same type of analytics.

Sales Reports

Let’s compare sales reports of Amasty, Mirasvit, and Aheadworks:

Amasty Sales Overview

Mirasvit Sales Overview

Aheadworks Sales Overview

In case of all three Magento 2 reports modules, you can easily set a period for the report. It can be a day, week, month, or year (Mirasvit and Aheadworks also allow choosing Quarter as a time interval). Besides, it is possible to select a store view and export all data as CSV or XML.

As for the grid functionality and data, the Magento 2 reports extension by Amasty provides the following 10 columns: Period, Number of Orders, Items Ordered, Subtotal, Tax, Shipping, Discounts, Total, Invoiced, and Refunded. You can quickly hide ones that are not necessary for your business.

In case of Mirasvit, the grid consists of 11 columns: Period, Number of Orders, Total Qty Ordered, Discount Amount, Shipping Amount, Tax Amount, Total Refund, Subtotal, Actions, and Average Discount Amount. It lacks the Invoiced column but offers two new columns: Actions and Average Discount Amount. Each column can be hidden.

Al three reporting solutions offer the same core data. Note that Mirasvit lets you display all parameters from the grid on a diagram, so it is possible to customize its appearance within just a few clicks. In case of Aheadworks, you can add all indicators to the diagram, except Avg. Order Amount and Avg. Item Final Price. Unfortunately, this feature is not available with Amasty.

Other Features

It is also necessary to mention that there are lots of other vital features all the extensions offer (or don’t). First of all, it is export. Magento 2 reports modules by Amasty, Mirasvit, and Aheadworks provide the ability to export report stats as a CSV or XML file.

As for multi-store capabilities, all three Magento 2 advanced reports extensions allow you to check data related to each store view separately.

Visual representation is a part of all three Magento 2 reports modules, but only Mirasvit provides the ability to switch between three different views.

Filters are available in Aheadworks Advanced Reports for Magento 2 (predefined ones, such as Day, Week, Month, Quarter, and Year), as well as in case of two other Magento 2 modules.

Grid flexibility: both Magento 2 reports extensions by Amasty and Mirasvit provide the ability to show/hide columns. Maybe, it is not the most important feature, but it makes your grid more accurate and your daily routine less irritating.

Price

Although we can already see that Mirasvit has several competitive advantages over Amasty and Aheadworks, it is necessary to compare extensions’ prices: $299, $119, and $499. If you think that Aheadworks Advanced Reports for Magento 2 costs $119, you are mistaken. This Magento 2 reports module is the most expensive – $499. The tool with the most extensive variety of reports – Mirasvit Advanced Reports – can be purchased for $119, which is the lowest price in comparison to its competitors. The only left price tag – $299 – goes to Amasty. What does it mean? We provide our final thoughts right after the final table.

Magento 2 Advanced Reports: Amasty vs. Mirasvit vs. Aheadworks

Amasty

Mirasvit

Aheadworks

Qty of reports

14

22

12 (18)

Unique reports

10

14

10

Export (CSV + XML)

+

+

+

Multi-store support

+

+

+

Visual representation

+

+

+

Filters

+

+

+

Show/hide columns

+

+

+

Price ($)

299

119

499 ($250 for M1 customers)

Final Thoughts

As you can see, all three Magento 2 reports modules offer the same top-notch functionality. Magento 2 reports extensions by Amasty and Aheadworks provide almost the same features as Mirasvit, but the total number of reports and a price tag of the later makes it the best option for adding the advanced reports tool to an ecommerce site.