Digital Week in Review: Facebook Founder Welcomes Kids Under 13 on Site

Facebook Founder Welcomes Kids Under 13 on Site; FoxNews.com
Facebook founder Mark Zuckerberg is willing to alter the site’s regulations to permit children under 13 to join.The Takeaway: While having 13-year-olds on Facebook is certainly not an ideal situation, it is not too much of a challenge right now to gain a username for kids under 13. : It’s too easy to lie about your age. Facebook could instead use existing age verification services such as Privo. Or a parent could first prove their age using credit card verification and then vouch for the child’s age.

Twitter Forces Rethink on English Privacy Laws; New Scientist
Twitter is forcing the UK government to re-examine privacy laws in England. The rethink comes after a judge granted a privacy injunction, meaning that English newspapers could not legally publish the name of a professional soccer player who allegedly had an affair, despite thousands of people who have reported the name on the social-networking site. The footballer issued legal proceedings against Twitter and “persons unknown” – the tweeters who had repeated his name. But the action is unlikely to succeed, because English courts have no jurisdiction over the US-based company.The Takeaway: Retweeters are unlikely to face legal consequences, but the initial tweeter could: “There may have been a journalist who deliberately disseminated this and encouraged the enormous publication on Twitter. If that is the case, he or she could go to prison.”

Toyota, Salesforce Partner on Social Network for your Car; CIO Insight
Powered by Salesforce.com, Toyota Friend is a private social network that connects Toyota owners to their cars, dealership, and Toyota itself.The Takeaway: Salesforce has always positioned itself as aggressive for new territory, and perhaps cars were seen as the next logical step.

LinkedIn Shares Fall After Doubling in IPO Week; Bloomberg
LinkedIn Corp. declined as much as 9.8 percent after more than doubling in its initial public offering last week.The Takeaway: Why did this happen? According to one analyst, “People are probably taking a look and saying maybe I’ll wait. The price is probably still a little crazy.”

Path Interactive is a leading New York City digital marketing agency with deep expertise in a full suite of results-oriented marketing services including PPC management, SEO, social media and display/digital media advertising.