Archive | NEWS

Heather Jackson and I met at a pro camp in Tucson years ago, and then spent each subsequent spring suffering on rides, runs, and swims around the city’s legendary training spots: Mount Lemmon, Madera Canyon, Pistol Hill, Cactus Forest, Saguaro East, U of A, The River Trail. This is your chance to do the same, […]

Sonoma County Restaurateur Nick Nicastro, created Healdsburg Bar and Grill back in 1998. Ten years later he turned it over to a management company to allow him the opportunity to create another company that provides infrastructure and support for events called SAGmonkey. Through his company, Nicastro owns Bespoke Mobile Kitchen, a catering outfit housed in a 20-foot commercial […]

In an effort to help the evacuees and victims of the Santa Rosa Fires we are helping to create a village made of cargo containers that have been converted into apartments to provide temporary housing for 80 – 100 evacuees and their families. If you or a friend, family member or colleague would like to […]

GoFundMe Campaign Our Goal is to feed and nourish our friends and neighbors in Sonoma County that have been effected by the devastating wild fires. Your donations will be used for the purchase of food and supplies. We will also be utilizing the resources of the local Food Banks in coordinating our efforts. Our mobile kitchen is fully licensed […]

Recent article in a local San Francisco Bay Area newspaper featuring our catering division at BeSpoke Mobile Kitchen – Nick Nicastro has parlayed his years of food-service experience with his passion for cycling into a business capable of keeping the most serious of bicycle riders happy and well-fueled on the road. His SAG North […]

On August 21, 2017, beginning at 10:15 a.m. PDT, a total solar eclipse will swept across the United States. This glorious sight of the fully eclipsed Sun was visible along a 70-mile-wide path arching from Oregon to South Carolina. Millions of people traveled to the “path of totality” to watch as the moon entirely covered […]

Sarah Piampiano to host second annual “Ride and Wine” charity event in Sonoma County Two time Ironman champion and four time Ironman 70.3 champion, Sarah Piampiano, announces the second annual ‘Ride and Wine’ event to take place on Saturday July 8, 2017, in Sonoma County, California. Benefiting iTri for Girls, the charitable organization for which Piampiano […]

Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty Walgreens and PeopleForBikes have joined together to introduce “Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will began April 30, 2017 to help support Red Nose Day’s mission to end child poverty. The unique cycling journeys gave […]

Another epic experience providing elite massage and professional SAG and Soigneur services for Coach Chris Bagg and Heather Jackson for their Wattie Ink “Dream Camp” “Heather Jackson and I met at a pro camp in Tucson years ago, and then spent each subsequent spring suffering on rides, runs, and swims around the city’s legendary training […]

TREK’S EMONDA: HOW LIGHT IS TOO LIGHT? Forming an intimate relationship with one’s bicycle is usually nurtured over the course of months, perhaps years, and through that same time period’s flow of experienced emotions. With Trek’s Emonda SLR, I got to form it in five days during Above Category’s Escape From LA, 15,000 meters of […]

A great location is nothing without local knowledge, so we’ve turned to Rapha Travel’s California aficionado, Brad Sauber, to put together the weekend’s riding. Tasked with building routes that deserve the descriptors ‘breathtaking’ and ‘unforgettable’, Brad has crafted a selection of rides of varying degrees of difficulty, taking in the best roads in the county. […]

ESCAPE FROM LA: STAGE FIVE – For anyone who’s ever raced a longer stage race, there’s a sense of physiological familiarity that happens somewhere around the third day, and it compounds, like interest. Getting out of bed becomes harder. Walking is laborious. Stairs are devastating. Mental faculties deteriorate. Sleep is precious, and the growing mountain […]

ESCAPE FROM LA: STAGE FOUR – California is a place of contrast, even at its periphery along the coast. The transition from what’s colloquially known as Southern California to the great lost innards of the Central Coast is subtle, yet jarring at the same time. Jagged topography populated primarily by rocks and scrub oak gives way […]

ESCAPE FROM LA: STAGE THREE – Looking incredulously at the chicken and waffles placed in front of my gaping maw, I wonder how I got here. By here, I mean this prototypical breakfast spot in a prototypical coastal California burg. Incredulous? It’s because my chicken and waffles have been made with drumsticks. I am an unabashed […]

ESCAPE FROM LA: STAGE TWO – Southern California is as massive as it is convoluted. The sprawling, writhing mass of humanity that emanates forth from the 101/110 interchange wraps its way around the contours of the LA Basin, spilling out at the edges, like an overfilled bowl of soup ported from the stove to the table. […]

ESCAPE FROM LA: STAGE ONE – Say the name “California” to an outsider, and the conjured mental images are almost universal. Movie stars, beaches, the Golden Gate Bridge, progressive politics, perpetual sun, and the unending freeway-driven sprawl of Southern California percolate. But, for those of us who live here, there is a vast, unexplored middle […]

Our goal is to provide professional event management, infrastructure, logistics, support and guidance for unique one of a kind bespoke experiences. Since 2005, we have been exceeding and enhancing our client’s expectations by working within budgeted parameters and delivering epic adventures and extraordinary culinary and catering venues. #getoutandride Image : Embry Rucker

Raid Southern Utah The unique, prehistoric landscapes of south-west Utah are one of the places in which the size and freedom of the United States are most profoundly expressed. Visit the stunning lakes and rock spires of the Bryce Canyon and Zion National Parks. Providing professional support and infrastructure for our clients is always a […]

BESPOKE MOBILE KITCHEN Our mobile kitchen is available to create bespoke culinary experiences for any size venue. Whenever possible, ingredients are locally sourced and inspired by each season to create unique custom farm to table meals that are as stimulating to the eye as they are to the palate.

RANDONNÉE LOS ANGELES TO SAN DIEGO This randonnée pieces together celebrated sections of the Tour of California and routes from Rapha’s own Continental rides and Gentlemen’s Races. From LA it snakes north before looping back, taking in remote inland climbs and stunning coastal roads. The famous Palomar Mountain Road and infamous Mount Baldy both make […]

Rapha Portland Raid Exploring the Oregon Coast by bike and on foot is the only way to fully experience the drama, nuance and wonder of this dynamic landscape on a fully supported vacation of a lifetime. Working with Rapha SAG North America provided infrastructure and ride nutrition on this exceptional bicycling adventure! Rapha Travel

Team Every Man Jack Training Camp A few days ago I returned from Team Every Man Jack’s annual winter training camp in San Diego. Other than being met with the harsh reality of several fresh inches of snow at the Denver airport, I thoroughly enjoyed the time spent meeting new teammates and training outside. Here, I’m going […]

For the last three years I’ve considered joining my triathlon coach, Chris Hauth, on a multi-day ride down the California Coast. This year, I bit the bullet and took on the challenge. We planned to ride more than 400 miles in four days. It was fully supported by SAGmonkey including: catered meals, SAG vans, stocked aid stations, bike mechanics, […]

Ride The California Coast You’ve undoubtedly seen pictures of the California coastline (or even driven on it) but nothing compares to cruising by those rugged cliffs and turquoise waters while on two wheels. Thousands of cyclists make the trek down Highway 1 every year, so it’s easy to find an organized trip that suits you […]

To Nick Nicastro what incredible service. Bike dropped off Monday, and delivered to my home stay door Wednesday, pretty much as I stepped off the plane. To the awesome support you gave me and everyone over the race week and then for the speedy return ensuring we had our bikes back with us only 2days […]

Ask Bicycling: Best Electrolyte Sources and Preventing Foggy Glasses Q: Do I need to bring anything on a supported century ride that has aid stations? You can show up empty-handed at a century ride, but we don’t recommend it. Even well-supported rides offer mostly just the basics: sports drinks, gels, energy bars, bananas, and a […]

Finding inspiration in an eclectic group of California-riding women Seven women, 700 miles, and one overwhelming sense of inspiration. Women’s ambassador programs have become rather prominent in cycling over the past few years, and while there is not necessarily one common objective among them, they all come together with a unifying message: cycling should be […]

So, what was The Calling? It was like a giant slumber party, but instead of gossiping over boys we were all head over heels in-love with bikes, the one thing that really unites all of us. The amount of energy in the house was indescribable – every morning I woke up, I would sneak down into the kitchen groggy […]

So this weekend, I will be riding my bicycle from San Francisco to Santa Barbara. Yes, you read that right, I will be riding over 100 miles a day from the Bay Area to Santa Barbara. And yes, that makes me more than a little insane but I hope you’ve all figured that out by […]

What an honor and pleasure to provide professional support for the CNN Fit Nation Family. Each participant will be getting a road bike (with all the necessary accessories), a wet suit and a gym membership to prepare them to race alongside Dr. Sanjay Gupta in the Nautica Malibu Triathlon on September. As they train for their first triathlon with […]

Incredible ride down the coast from San Francisco to Santa Monica. SAGmonkey provided superb SAG supportand daily gourmet dinners and amazing breakfasts. They also handled all of the logistics, routes, lodging and carried our bags! All we had to do was ride and enjoy the commradee and the constant beauty that was always over our […]

Tahoe Training Camp AIMP Coaching and SAGmonkey are excited to remind you all of AIMP Coaching’s 12th annual Tahoe Summer training camp! I can’t believe its been 12 years. Tahoe training camp has always been designed to prepare you for the second half of the season. Whether an IM or a Half IM, it is […]

The West Coast, ridden North to South, is one of the most often bike toured parts of the country, with many choosing to ride just the section between San Francisco, drawn by warm temperatures, many services, and world class coastal views. Blog : AIMP Image : Embry Rucker

SAG North America California Coast Classic Bike Tour is a scenic bike ride that takes place over 5 days and covers 525 miles along the coast on Highway 1. The Tour starts in the heart of San Francisco and ends in the iconic Santa Monica Pier in Los Angeles. The tour is a full-service ride […]

WEST COAST CYCLING Cycling on the west coast of Washington, Oregon or California is such an amazing opportunity. An example of this is the ride from San Francisco to San Diego better know as “The Coast Ride.” It is a cycling adventure, which takes full advantage of the incredible Pacific Coastal views and the proximity of such […]