High-end furniture business gets a new name

ZOLi Contemporary Living brings exclusive designs

A longstanding furniture gallery on the corner of County Line Road and Colorado Boulevard got a new look in early September. What was once Danish Design International, with a Roche Bobois showroom, is now ZOLi Contemporary Living.

Refreshing and …

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High-end furniture business gets a new name

ZOLi Contemporary Living brings exclusive designs

Owners of ZOLi Contemporary Living, known as Danish Design International and Roche Bobois prior to a rebrand in early September, consider every aspect of their showroom, from natural lighting to the layout of the pieces. "We believe in the presentation of spaciousness," said Abraham Brown, who founded the business with his wife, Corinne Brown.

Alex DeWind

A family-owned furniture store on the corner of County Line Road and Colorado Boulevard got a new name in early September. Danish Design International, which had a Roche Bobois showroom, is now ZOLi Contemporary Living.

A longstanding furniture gallery on the corner of County Line Road and Colorado Boulevard got a new look in early September. What was once Danish Design International, with a Roche Bobois showroom, is now ZOLi Contemporary Living.

Refreshing and unique, the name reflects the vision of owners Corinne and Abraham "Avi" Brown.

“We are not just trying to be a showcase to customers,” said Corinne Brown, a native of Denver. “We want to make people's lives more beautiful.”

Originally from Hungary, Avi Brown switched from the world of academia to retail when he met Corinne. They opened Danish Design Center in 1976, with locations in Denver and Boulder. They expanded to two more locations in Denver before consolidating their business in 2000 at their Highlands Ranch location.

The two call their business a “continuation of a dream.”

The Browns, along with ZOLi's general manager Tony Jennings, have shifted from owning a franchise that sold contemporary European furniture to designing their own line. The team spends hours researching the latest interior trends and scoping out the finest materials. They then travel to small towns in Italy, Spain and Portugal, where their exclusive products are made.

ZOLi is an “urban-minded company in a suburban setting,” Corinne Brown said.

The 30,000-square-foot store captivates visitors with its bold artwork, sleek furniture and practical designs. A dining room chair slightly leans back to make a post-dinner discussion more comfortable. A leaf spins out from underneath a dining room table to add length. Pieces are clean-cut, minimal and contemporary. Some are in Earth tones; others have pops of color.

Any ZOLi product can be tweaked or tailored to meet a customer's needs. There is a design team on staff, which includes Corinne Brown, who has degrees in fine art and interior design.

“We know how to help condense and prioritize,” Corinne Brown said. “Furniture needs to fit to you.”

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