What are the Social Media Specifications for Ads?

When it comes to the ever-changing landscape of social media platforms, and their ever-changing character counts and specifications, writing copy feels like the easiest part of creating an ad.

Since there has been a recent influx of social media ads for me to write, the frustration from these platforms that won’t stop changing their minds has motivated me to provide my readers with character counts they can trust and base their work off of.

Remember, all of these character counts include the link! A link takes up 22 characters, so LinkedIn’s copy max of 150 characters is actually 128 on account of the link that you might include. The same rules apply for the copy of a promoted tweet.