Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Regional Business Environment Overview: Western Europe

Western Europe is a pivotal region for most consumer goods companies, accounting for 24.6% of total global GDP in 2014. Many of its markets are among the most accessible in the world to investors, and among the most conducive for doing business: for example, nine of the world’s top ten ranked countries (some jointly) in the Corruption Perceptions Index 2014 were in the region. Over 1 in 5 of its population over 15 had attained higher education in 2014.