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Bekker's Blog by Scott Bekker, Editor in Chief

Datto Revamps Partner Program

In a move to maintain its recent rapid revenue growth, the already channel-only Datto Inc. is fine-tuning its partner program.

Datto, a provider of hardware-based backup, disaster recovery and business continuity solutions, on Thursday launched a Partner Alliance Program, which is aimed at both its current base of 4,000 resale partners and potential new partners.

The program has three tiers: Authorized, Certified and Premier. Partners advance through the tiers by accumulating points based on the amount of device storage they purchase through Datto and by participating in Datto activities and promotions.

Components of the program include customizable marketing materials, lead-sharing opportunities, sales and marketing training, and not-for-resale opportunities.