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Marketing + Business Strategy

A building is only as strong as its foundation. Let us help you frame yours.

“A vision without a strategy remains an illusion.”

— Lee Bolman

We are a strategy-first organization. Period.

Anyone can have cool and creative ideas about marketing tactics, but those don’t necessarily translate into successful campaigns. Everything we implement begins and ends with strategy. We’re obsessed with the “why.” Why do we think something will work? Why did a campaign miss or exceed expectations? This comes down to having a full understanding of your business, your brand, your market, your customers, and your definition of success. We marry this with our marketing expertise to create campaigns that are creative, innovative, data-driven, and most importantly, strategically aligned with your goals.

This is what our strategy process entails.

Client Onboarding

CLIENT ONBOARDING

Our onboarding process is 4-6 weeks long and includes executive alignment, competitive and market research, and customer discovery to ensure that we have a complete understanding of and appreciation for your brand, voice, vision, and picture of success. This serves as our guiding light and frames everything we do for the duration of our partnership.

Gap Analysis

GAP ANALYSIS

We conduct a gap analysis for your business to help you identify where you are, where you want to be, and what it takes to get there. While this is key information for your business to have, it’s also crucial for us to understand. We know that marketing plays a pivotal role in getting you from your current state to your desired state, so this informs our marketing strategy and all of our tactics for your business.

Marketing + Sales Alignment

Our job is to bring in quality leads, but a good marketing team also takes ownership for revenue as a whole. This means collaborating with your teams to create a marketing and sales process that will move more leads down the pipeline and at a greater speed. We work directly with your salespeople to:

1

Handoff

Create a seamless handoff process between departments

2

Recommendations

Provide strategic recommendations for sales messaging

3

Strategy

Implement new strategies based on insights from our research findings

4

Technology

Leverage sales and marketing technologies to increase organization and efficiency

5

Launch

Launch marketing campaigns that are specifically geared toward each stage of the customer lifecycle — whether that be a brand new prospect, a lost opportunity, or a highly-qualified lead.

Don’t just take it from us.

Here’s what our clients have to say.

“We’ve been working with Marketwake since 2015, and they have been one of the key reasons we’ve had such tremendous growth. They manage everything from emails to content to promotions to our brand new website (which we love!), and we’ve seen inbound absolutely skyrocket. Everything they implement is strategic and ties back to our company’s needs and goals. They have been instrumental in helping us on our journey to become the most visible accounting firm in the nation.”

Kenji KuramotoFounder + CEO, Acuity

“Over the past 2 years, Marketwake has truly become our marketing partner and I enjoy working with the entire team. Last year we also rolled our website support to Marketwake and again they handled this book of business perfectly for us. I find myself telling people all the time who does our marketing because they are always so impressed with everything Marketwake produces!”

Allyson EmanExecutive Director, Venture Atlanta

Ready to build a more successful game plan?

Let us help you find more clients, increase your conversions, and close more sales.