For those not in the know, Madonna’s own beef with Pepsi stretches right back to 1989, right before the release of her iconic ‘Like A Prayer’ music video.

While still filming the controversial video, Madonna signed a $5 million deal with Pepsi for the song to appear in an ad for the fizzy drinks company, an agreement which would also see them sponsor her then-upcoming ‘Blond Ambition Tour’.

However, upon the release of the ‘Like A Prayer’ video - which sees Madonna performing in front of burning crucifixes, having sex with a saint on the altar and referencing stigmata and other religious symbolism - Pepsi pulled the commercial, and cancelled their contract with Madonna (though she was allowed to keep her initial fee).

She later made light of the furore at the VMAs that year, when she collected her Viewers’ Choice gong and thanked Pepsi “for causing so much controversy”.