Junk mail is everywhere. I actually call it junk marketing. It really has nothing to do with the product being bad. Most people don’t know the difference between their bottom and a bullet hole when it comes to marketing.

Yeah mail marketing is really just a waste of
money. And I do wonder how much they invest on those envelops. Aside from
creating value for their prospects, they should also create value for their own
company. Instead of allotting capital for mail marketing, it would be better if
they invest the money on a marketing strategy that will improve their company’s
reputation and service. A company has to build its name and establish its
quality service before it invests in mail marketing. Now tell me, wouldn’t you
be happy to open a letter from a prominent company? Wouldn’t you be intrigued
about what’s in it? Of course, the letter should have an appealing tag line outside
the envelop to boost the interest of the receiver. It should also contain the
correct name of the recipient.