Movement to take legal action against Che Bar

In the United Kingdom, a franchise named "Che Bar" has been created which exploits the life and image of Che Guevara to make major financial gain for themselves.
To date, six widely-recognized Che Bar/Nightclubs have been created that all use the image of Che Guevara to profit off, regardless of the fact that they hold no license to use the image. The Cuban Government and Aleida Guevara, the daughter of Che Guevara holds the license to the image and strongly opposes any businesses exploiting the image to profit off and says that they will take legal action against those major businesses that exploit his image.
Aleida Guevara, when questioned about taking legal action said;
"We're not after money, we just don't want him misused. He can be a universal person, but respect the image."
Che Guevara dedicated his entire life to fighting business and exploitation. But since his death his image has been used as a pawn by Businesses to make themselves financial gain.
This petition calls for Aleida Guevara and the Cuban Government to take legal action against Che Bar for exploiting his image to profit off, when they don't hold the license to do so.
This petition also calls for the Cuban Government and Aleida Guevara to take legal action to make "Che Bar" pay compensation for illegally using Che Guevara's image to profit off.
We also call on the people around Britain to boycott Che Bar until it no-longer uses the image of Che Guevara and has in-turn paid compensation for it's illegal use of Che Guevara's image.
Note; For those of you that want to learn more about the life of Che Guevara, the most widely acclaimed and researched book is Che Guevara: A Revolutionary Life, written by Jon Lee Anderson.