The tongue-in-cheek post, which reuses the main image from the reboot’s “Summer is Coming” poster, depicts a topless Johnson and includes the cheeky line “Lemme Show you my Love Muscle.”

The image can also be printed out as a jokey, and incredibly cheap, Valentine’s card. Although you probably don’t want to give it to anyone who isn’t a big fan of Dwayne Johnson.

It seems whatever the former WWE star has got cooking this Valentine’s Day, its main fragrance, as the actor himself is happy to admit, is cheese. Lots and lots of cheese. Or as he puts it in his post, “If you need any extra cheese today, you can borrow it from this post, because I’m laying it on as thick as my pec meat. Good Lord, make it stop. ??? #Baywatch MAY 26th.”