Blog

August 2017 In this issue, the topic is two-fold - measurement of campaigns, and on another note - what is credibility and how does it play a role in public relations? Go to the web link of this issue (and share it on social media). Download the PDF of the newsletter...

July 2017 Tactics are often the first thing that a client will ask for - yet, this series of action steps should really come later in the project. In this issue, learn more about marketing tactics, what they are, and how to use them. Click on link to view web version,...

Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...

By Jennifer Ferrero, APR What type of business do you operate? Business-to-business Business-to-consumer Non-profit Knowing the type of business and the broad audience you are seeking is a good way to start. Let's say that you are a non-profit organization. From there...

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or social)...

By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...