April 7, 2016

Mitch Paone: Ostinato/DIA

“Ostinato” is a continually repeating musical phrase or rhythm. DIA is a New York-based brand consultancy, design studio, and production company. This salon features DIA’s creative director, Mitch Paone, who is the pianist and band-leader of the jazz-fusion group Non-Static. Mitch talks about how musical thinking plays a massive role in their design process. He talks about how formal musical training goes hand-in-hand with the craft of graphic design and typography and discusses the concept of ensemble and how it relates to creative collaboration and tells why identity systems are essentially musical compositions in visual form.

The Type Directors Club is the leading international organization whose purpose is to support excellence in typography, both in print and on screen. Through our annual competition and exhibition and frequent salons and workshops, we hope to celebrate the current stars of the typographic field and educate its future leaders. Learn more about the club here or become a member to help us give back to the community and to become a part of our history.