Author Archive: Katherine R. Dollar

New entrepreneurs are faced with many decisions. What events do you attend? What relationships do you nurture? What opportunities do you pursue? This is often a pain point for me, and I know it burdens many of my other entrepreneurial…Read more

Marketers spend unnecessary time and money optimizing online content for search engines. That’s because many marketers implement two approaches to content creation. They first write for search engines and then write for humans, or vice versa. This disjointed, two-step approach…Read more

Many of us have been told we would fail. “That can’t be done.” “It won’t work.” “It won’t sell.” While it never feels good to be told you can’t do something, it might also mean you’re on the brink of greatness. Some of the most…Read more

One of the most frustrating situations in social media marketing is when your metrics flat line. Engagement plateaus and referral traffic stagnates. You’re putting resources into the effort. You post regularly and invest in paid advertising. And yet if it wasn’t for the employees…Read more

Eating right isn’t only good for your physique, it’s good for your overall health and success. But it can be difficult to maintain a healthy diet as an entrepreneur. You’re eating out with investors and buyers. You’re in commute going from…Read more

Media coverage is one of the most important components to increasing brand awareness and credibility as a startup. While you have the resources to publish your announcement in the form of a press release or blog post, it drastically helps to have…Read more

Perhaps you are an innovator, a marketer, an artist or teacher. Whatever your occupation, each of us demand creativity from life and from ourselves. Creativity is energy, and you have to replenish the energy that you put out. If you experience a…Read more

Storytelling is not a new buzzword in the marketing industry, and I’m assuming that this isn’t the first article you’ve read on the subject. Despite its popularity, I’m surprised how many brands are yet to pick up on this powerful…Read more

Build an environment where ideas are accessible and secured in this fast-evolving, demanding, and threatening world. Juniper Networks can help. Click on any icon in the below infographic to experience that challenge, demand, or solution.

I recently read an article in TechCrunch about the challenges of elusive wisdom in big data. In his article, author Ron Miller points out the difference between data collection and data interpretation. “We want to believe getting value from big…Read more