Top 15 Conversion Rate Optimization Thought Leaders to Follow

Here's the list of the top 15 conversion rate optimization experts you should watch to stay ahead of the crowd.

“When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.” / From Success Built to Last: Creating a Life that Matters, by Jerry I. Porras

Whether you want to improve your conversion optimization skills, or if you’re just getting into the game, learning from the true thought leaders is critical. Here’s our list of some of the top 15 conversion optimization experts you should watch to stay ahead of the crowd.

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#1: Peep Laja, ConversionXL

Peep Laja is the man behind the world’s most popular conversion optimization blog, ConversionXL, and founder of Markitekt, a data-driven agency providing conversion optimization consulting for eCommerce and SaaS companies.

#4: Oli Gardner, UnBounce

Oli Gardner is the co-founder of UnBounce,and an experienced author and speaker on conversion optimization. With over 17 years of practical experience in the field of interactive web design and development, Oli has seen more landing pages than anyone on the planet.

#5: Brian Massey, Conversion Sciences

Brian Massey is the conversion scientist behind Conversion Sciences. With 15 years of online marketing experience, he is also the author of the blog ‘Your Customer Creation Equation’, a podcaster and a conference speaker on conversion optimization.

#6: Tim Ash, SiteTuners

Tim Ash is the President and CEO of SiteTuners and author of the bestselling books: “Landing Page Optimization” and “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions”. Tim is also a chairperson of ConversionConference.com and a highly-regarded speaker at conferences such as Search Engine Strategies, eMetrics, PPC Summit, PubCon and LeadsCon.

#7: Bryan Eisenberg, bryaneisenberg.com

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. He is an internationally recognized authority in the area of conversion optimization and persona marketing. Bryan is also a highly-regarded keynote speaker at conferences such as Search Engine Strategies, DreamForce, E-consultancy and more.

#8: Linda Bustos, GetElastic

Linda Bustos is an eCommerce analyst and the Director of eCommerce Research at Elastic Path. She regularly writes for the Get Elastic eCommerce Blog, covering social media marketing, usability and search engine optimization topics for online retailers.

#9: Sean Ellis, Qualaroo

Sean Ellis is an entrepreneur, investor and startup advisor. He is the founder and CEO of Qualaroo and GrowthHackers.com. Prior to Qualaroo, Sean was a first marketer at Dropbox, Lookout, Xobni and LogMeIn (IPO). Sean Ellis coined the term “growth hacker” in 2010.

#15: Justin Rondeau, Digital Marketer

Justin Rondeau was, until recently, the Chief Testing Evangelist at WhichTestWon, the world’s largest library of A/B and multivariate test case studies. Currently, Justin holds the position of Conversion Optimization Manager at Digital Marketer.

Over to You

Following these thought leaders will help you stay on top of the latest and greatest conversion optimization tactics. Nevertheless, this list should be crowdsourced and collaborative, so feel free to comment and mention some of your favorite conversion optimization experts.