Partner Content

Oct 20, 2009 9:31 PM By Michael Greenberg

Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.

Aug 25, 2009 9:34 PM By Michael Greenberg

The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.

Aug 27, 2007 9:52 PM By Michael Greenberg

Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Here are a few tips on making sure yours is still golden in the eyes of ISPs.

Jan 30, 2006 10:18 PM By Michael Greenberg

One of the simplest and most powerful metrics is customer recency. You may have a lot of data at your fingertips, but a good start is to really understand the insights available by delving into how recency changes over time.