Brandon Truaxe, founder of Deciem, has passed away. He was 40 years old.

“Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible,” the company posted on its social media accounts. “Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace. Love, (forever) your DECIEM.”

Minority stakeholder Estée Lauder said in a statement, published by Buzzfeed News: “As the visionary behind Deciem, he positively impacted millions of people around the world with his creativity, brilliance and innovation. This is a profound loss for us all, and our hearts are with Nicola Kilner and the entire Deciem family.”