David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

OverDrive Debuts New Services

Ebook and audiobook distributor Overdrive announced a set of new services that will expand its digital distribution network for copyrighted digital media. In addition to new formats, the company will begin providing new streaming content services, as well as enhancements to its discovery and fulfillment processes, in 2010.

Among the new services are Content Reserve Plus, the company's global distribution platform; MIDAS 2.0, a new iteration of the company's e-commerce bookstore platform; OverDrive Reiprocal, a consolidated bookshelf service that will allow readers to access all their content through a single location, regardless of format or media style; and OverDrive Dashboard, a collection of desktop and mobile apps that will give publishers, librarians, and readers access to valuable information.