Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. Content. Underinvesting.

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DIGITAL B2B MARKETING

MARCH 4, 2014

[Media] LinkedIn Has Opened the Content Marketing Floodgates

Like on any other social media property, the audience’s voice is nearly as loud as yours. Content Media News Social Media LinkedIn publishing sponsored updates LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. What should you expect going in? Yikes!

Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it. Social Media Spam twitter

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DIGITAL B2B MARKETING

JUNE 19, 2012

[Media] Social Media Does Not Influence B2B Buyers

According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media. Don’t be that guy.

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DIGITAL B2B MARKETING

DECEMBER 20, 2012

[Media] How To View Any Profile On LinkedIn

Social Media LinkedIn Sleuthing social media sleuthing tipsI’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections.

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DIGITAL B2B MARKETING

OCTOBER 23, 2012

[Media] LinkedIn Just Went Into the Publishing Business

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. News Social Media forbes LinkedIn quantcast wall street journalA number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. Nowhere. can match that contributor list.

Rants Social Media klout LinkedIn LinkedIn Endorsements SpamIf you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Here is a screenshot of the endorse box on one of my connection’s profile page: With one click, I can endorse Lauren’s skills in these five areas simply because we are connected. But wait, there’s more! Scroll down the page and there is a prominent call, again, to endorse Lauren! Is this really a good idea? Gamified LinkedIn?
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Sorry to break it to you, but brand followers on social media have the same bias. 2. Measurement Media analytics marketing analytics retargeting search view-through Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results. Yikes! Here are four common culprits. 1.
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Social Media LinkedIn sponsored updates Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. It includes your update, link, and information about the target page. Fills the Mobile Gap.
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Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. 3. Strategy Uncategorized banners content marketing demand generation direct mail Email event marketing inbound marketing lead generation search social media You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes.
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Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). ” Focusing for a moment on the B2B marketing space, of course social media can work. There are very few marketers that can say ZERO influencers or decision makers use social media. Similarly, social media works in B2B. Rants Social Medi MORE >>

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