VALUE: definitely not what you think…

Anything can be sold to someone if he wants it even though he does not need it, but nothing can be sold that he does not want even if he needs it.

The value has always been a relative concept, which is based on the personal judgement of the customer. The real product has never an absolute value, a product is worth as much as the buyer is willing to pay for it in exchange.

The aim is to show our customers that what they are buying is not a price tag, it is much more than that.

It is very important to remember that everyone can see the price of the product but not its value!

Anything can be sold to someone if he wants it even though he does not need it, but nothing can be sold that he does not want even if he needs it.

Creating value in simple terms means creating products or services that people WANT!

If you want to be successful in your PR, you have to place your product or solution to the first place in the mind of your target group.

Never focus on the money, because the real power lies in the value, which is represented by your products or solutions.

The real product has never an absolute value, a product is worth as much as the buyer is willing to pay for it in exchange.

Without understanding your business territory, your market you will maybe survive but you will never prosper. If your aim is generating revenue and profit you need to clearly understand what are the needs of your market, target group. You need to know what they are looking for, what is their decision criteria, etc…

There is a bad news for you… There are different types of buyers:

some of them are only looking at the price

some of them are looking for the best quality

some of them are looking for the luxury or the prestige

some of them are looking for long term guarantees

some of them are looking for the added values

some of them simply make their decisions based on your personality

etc…

Many-many different needs but you need to know and handle them.

The price is only one factor and believe it or not, the price is not the most important one. Just think about it, do you have the cheapest possible car? (Tata Nano for $1600…) Probably not, because price was not really the key decision factor.

The most efficient way towards achieving business success is to understand the needs of your target group. The amateurs are trying to sell products to everybody, but the professionals select the target.

Once you are mastered the method how to Create Business Value for your business, I can recommend you my book called NO EXCUSE! in business which will help you to close more sale in order to create more profit in your business.