Gideon Parchomovsky and Peter Siegelman argue that the intersection is good, because the patentee will price lower-than-monopoly during the patent period to create brand loyalty, and after the patent expires people will continue to pay the slightly-higher price.

Amazon. com became the most visible business method patentee with its one-click patent for a service that allows repeat visitors to move directly to the virtual checkout with one click (completing payment and shipping information in the process).