The Word is Out

On the Move

FUNKO and MINDstyle Form Strategic Creative and Manufacturing Alliance in Greater China and South East Asia

FUNKO, one of the world's largest designer toy companies, and MINDstyle International, a global creative, development and manufacturing company based in China, announced today an agreement to form a strategic alliance in Greater China and SE Asia.

The new alliance is expected to build on FUNKO's existing position globally and to create new growth opportunities for FUNKO and MINDstyle in the market. FUNKO is one of the leading players in global designer and art vinyl toy movement. In less than four short years, and over 17 million pieces sold, POP! Vinyl Figures have grown to become the #1 stylized vinyl collectible in the world. Funko and MINDstyle collectively have created a vast collection of some of the most popular licensed products for Marvel, Star Wars, Disney, Hello Kitty, Disney, Pixar, HBO, Wizards of the Coast, DC Comics, Blizzard, WWE, NFL, NBA and many may more!

The alliance and cooperation model are designed to combine the capabilities of both companies in ways that are mutually beneficial to their businesses and customers.

About FUNKO

Funko is a pop culture licensed-focused toy company located in Everett, WA. Funko’s Pop! Vinyl is the number one stylized vinyl collectible in the world with over 17 million units sold in the last three years. Funko prides itself on being purveyors of all things pop culture. Funko has licenses with over 150 television shows, movies, and video game and pop culture titles. For more information, visit www.funko.com.

About MINDStyle

MINDstyle is a leading brand development and creative house headquartered in China providing product design, manufacturing, in-store branding and visual merchandising along with "halo" initiatives for some of the biggest properties and brands with continued expansion in the Asia marketplace. For information, visit www.mindstyle.com.

We are a full service agency trusted by some of the biggest and most diverse brands in the world, each posing their own unique challenges. Our integrated approach to marketing and communications leverages relevant merchandise and technologies to most effectively target reach and engage customers.