LinkedIn Helping Dell Drive Customer Engagement with Content [VIDEO]

February 14, 2013

How do you get as much mileage as possible from your marketing budget, while still gaining deep viral reach and engagement? We’re working with Dell’s Rishi Dave to meet this challenge, getting the company’s thought leadership out to a broader audience. Watch our video to find out how:

As Rishi told us, “We want to get our perspectives on IT challenges to the right people at the right time.” We’re working with him on his content strategy, which will help Dell engage in conversations with customers and convert them into leads. The marketing value of this kind of engagement, Rishi says, should be significant.

We’ve helped companies like Dell connect the dots between great content and lead generation. Get in touch with us to find out how we can do the same for your business.