Led by Tony Cochi, executive vice president worldwide distribution of VividTV, and Stephen Walter, senior vice president of business development for Canada and Europe, the new linear channel, will be available on Astra 1L 19.2° East as well as via fiber, and will complement Vivid’s extant European video on-demand distribution.

Bill Asher, co-chairman of Vivid Entertainment, said distribution deals with several major European operators will be announced shortly.

VividTV launched its 24/7 linear channel in 2013 and the company said the network quickly became the top-performing adult service in over 70 million homes across North and South America. Vivid extended its U.S. service to Europe in April of this year.

“In order for any channel to truly be successful it must have a local flavor and appeal to the constituency of the territory,” Asher said. “VividTV Europe is designed specifically for the European market. The channel will deliver the most popular content in Europe, both through acquisitions as well as programming from Vivid Entertainment, owner of the largest single adult studio archive.”