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Important people with glasses on rope at the Advertising Standards Authority have clearly never had a squirt of Chanel perfume, because they’ve been getting on Keira Knightley’s (naked) back about the TV campaign.

The ASA ruled that the Coco Mademoiselle advert is too suggestive for children, with sexual material that could infect their small, innocent brains.

The campaign shows Keira being photographed on a bed, before the snapper gets a bit fruity and unzips her clothes. She is then seen wearing nothing but a sheet, with some bare back exposed as she flops back onto the bed.

Lady on a bike? That's OK! (Photo: YouTube)

Bottom? Getting risky... (Photo: YouTube)

Flirty eyes? We can see where this is going... (Photo: Youtube)

The clip received a complaint after it was aired during Ice Age 2 – which Chanel apparently chose because it included sharp humour and involved famous actors.

But the ASA said in an official sounding voice: “We noted that the photographer was directly involved in unzipping the actress’s garments and that there was a suggestion that she was naked aside from a bed sheet.

“We also noted that there was clear sexual tension between the pair and that they appeared about to kiss on the bed.

“We considered the ad was suitable for older children, but that the sexually suggestive material was unsuitable for young children.”

Fit man going in for a kiss? Danger, danger! (Photo: YouTube)

The clothes are off! Our brain is being filled with naughtiness! (Photo: YouTube)

NAKED BACK? TOO FAR. (Photo: YouTube)

Lying back on the bed wearing nothing at all. The cherry on the rude cake. Sigh

And while Chanel argued that perfume adverts often have a degree of sexual charge and Keira was just being playful, the campaign will no longer feature on children’s TV.

But don’t worry, you can watch it as many times as you want above. Take that, clipboard warriors.