The Jacksonville Transportation Authority (JTA) is changing the way Jacksonville’s public transportation is being routed throughout the city. is continuing their neighborhood public hearings to seek feedback regarding proposed changes to the bus system under the Route Optimization Initiative (ROI).

The new initiative is attempting to improve the customer experience by providing reliable on-time service, increasing bus service frequency, creating more direct routes, renaming routes, extending hours of operation, implementing a new signage program and offering real-time passenger information. The meeting was held Thursday August 7th at the FSCJ Downtown Campus on State St. “I’m glad they’re having these meetings. This was my first Route Optimization meeting. The changes look good on paper, but executing them during the early mornings and the 15 minutes for most routes will be a big task. Excluding the shuttles, which have been eliminated on the Northside are my biggest concerns. In the end, overall JTA will provide better transformation and transportation as far as getting from one side of town to the other,” said Jacksonville resident Ricky Paschal.