Some Digital Marketing Trends In 2018

For business, 2017 was a huge year to get on the digital marketing. From online shopping to the net banking to artificial intelligence, technology has digitalized the way so that any organization attracts and engages the audiences. In the market, digital marketing is becoming aware of which platform and technology to get most out of their marketing activities.
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Foreseeing the future in Voice Search:
Some of you already know the concept of voice search. Well, that’s now the future as a brand and digital marketing are using it now tremendously to make effortless of their audience in searching for the liked thing on the internet. Voice search in the upcoming year will change the way information and communications are processed. The growth in the voice search will allow digital marketers in creating high-quality SEO optimized content for promoting their business.
Get the Traffic on your Smartphone’s:
Present days the usage of Pc’s and laptops are long gone. In 2018, Consumer marketing must treat millennial as the valuable customer. When compared to other generation, this has a lot of growth with the internet and smart phone’s. Fast purchase of the product and customer service prompt is often determiners of brand success when it comes to the audience. Instagram of the world are infatuated with their mobiles and wish for the audience experience on their devices. Thus business should focus on their marketing strategy by optimizing the smartphone experience. Mobile is already a hot product this year and it will continue to grow the business by optimizing their website mobile friendly which will attract higher traffic.
Live video will be the content king:
The live video already is in the range in 2017 from many brands to the individual user to reach them out to the target audience and viewers. It is not a surprise, now a day’s everyone wants to watch the live video on Facebook or Instagram instead of reading the post or online advertisement. This will clearly tell us that live video is the future.
Involve in social channels like Facebook & Instagram for advertisement:
Top leading social media platform like Facebook and Instagram are ruling the digital marketing already. 800 million make use of Instagram every month and we must thank them for introducing the Instagram stories, it is giving a snapshot a very good competition for its money. Even the Facebook has strengthened its ad functionality by beating some platforms like Twitter. As result, the brand is better engaged on these platforms through social media to connect with their prospect. It is a good platform for a business and brand to make use of this platform for advertisement in 2018.
Augmented reality incorporated through social media:
Nowadays mobile devices are becoming potent and all social media application are getting integrated into the AR with great facility. By tracking the user location, the brand can trigger sponsored AR content that can be accessed by them in specific region and time. By giving all these advertisement technologies becomes more affordable, adaptable and acceptable for mass marketing.