3. Demonstrate thought leadership ◦ This is an excellent opportunity to position yourself as an expert in a particular field, whilst aligning your key message with the congress
agenda

4. Showcase your brand to a global audience ◦ You will have the chance to firmly position your brand in the minds of the senior retailers and decision makers from across the continent
◦ Exclusive high profile branding opportunities throughout the extensive multi-channel marketing campaign and at the event will position your
brand in the minds of the industry leaders:
◾DIY magazines
◾Social media
◾E-mails
◾On-site advertisement
◾Press releases
◾Printed and digital brochures