11th April to 12th April 2016,
London, United Kingdom

SMi Group’s 5th Annual Social Media within the Utilities Sector conference returns to London next April.

In 2016, it is estimated that there will be around 2.13 billion social network users around the globe, up from 1.4 billion in 2012. As use of social media continues to grow rapidly every year amongst the utility sector's consumers, companies need to identify the best approach and interaction techniques with the consumer in order to protect their brand and reputation but most importantly, develop their business. Coupled with this is how companies can easily provide a high quality of customer service over social media more cost effectively than traditional methods such as call centres.

Engaging with the public in a digital environment is no longer a choice, in fact by 2020 about 95% of a utility company's bill paying customers will have either grown up during the age of digital technology or will be “digital converts” and fully digital savvy. Marketing strategy is has moved away from the question ‘should I be on social media?’, it’s all about how social media can transform a company’s digital presence and customer interaction.

We will discuss investment in digital marketing and explore how businesses should shape their online presence and develop strategies to harness online technologies. A key focus of this conference will be assessing how to make social media the centre of operations, not just a useful tool.

The utility sector has always been viewed as boring and cooperate by the public, however, sites like Facebook, Twitter and YouTube offer companies a chance to amend these broken bridges and repair customer relationships. Consistency, transparency, and honesty are crucial, so this conference will focus on injecting personality into communications and formulating creative strategies to regain customer trust. Finally, social media unlocks the potential of digital marketing, an essential tool to any company, as proven by the online success of the retail sector. Recent industry research confirms that digital communication can influence sales both online and in the store: 40% of all social media users have purchased items online or in-store after sharing or “favoriting” them on Facebook, Twitter or Pinterest, according to research from Vision Critical. This once more highlights how social can act as the catalyst to business development for the utilities sector, and reinforces the need for investment in this vital arm of company business.

Conference
programme

8:30 Registration & Coffee

9:00 Chair's opening remarks

Giuseppe Caltabiano is Vice President for Marketing Integration at Schneider Electric; he is responsible for integration of Content, Social Media and PR strategy to support and enable Data Centres and IT solutions. His current focus is on driving improved processes, tools and performance of earned media initiatives for the IT Business Unit of Schneider Electric, including Social Media and PR, as well as Content processes & tools and redefining the campaign development blueprint process for business demand creation and capture.

Giuseppe has an MBA from Milan SDA Bocconi School of Management, a degree in Electronic Engineering from the Milan Polytechnic University and is trained on Mergers & Acquisitions at the London Business School. Giuseppe has more than 15 years of marketing experience in the fields of IT, Software and Industrial Automation. He currently lives in London.

9:10 Social media – what’s the point?

Laura Hopperton, Digital Content Manager, South East Water LtdView Bio

Laura began her career as an online journalist. Her passion for the digital world, particularly social media, landed her an exciting role within South East Water as their Digital Content Manager. She is currently in charge of transforming the company’s digital landscape, including their website and intranet. She has also been put in charge of transforming the company’s presence on social media – a challenge she has relished.

Case study of South East Water’s turnaround to become a social business

Challenges of getting senior management on board to understand the importance of it

Steps involved in the change process

Creating and updating your social media strategy

9:45 Devising an effective social media strategy

Paul joined Ecotricity in 2007 after working on streaming media in entertainment and politics, event production along with moving image and sound production. Before that he worked for one of the UK’s first web design companies back in 1995 where he first started to think about online communities. He has watched the web evolve from the very early days and has always believed in its transformative and connective potential. Paul is now Online Community Manager for Ecotricity Group, looking after a diverse range of brands from an energy supplier to a football team. Ecotricity has frequently been praised for ‘doing it right’ in the utilities sector where social media is concerned.

William has 13 years experience of website management, social media and public relations. He has worked for British Gas, the Sea Fish Industry Authority and currently works for Scottish Water as Web Manager. Prior to taking on his current role he was Senior Press Officer at Scottish Water. He is interested in how PR, social media and websites can work together to provide a cohesive and positive customer experience. His current work is a root and branch redevelopment of the Scottish Water website to provide a responsive platform for mobile and desktop that will deliver a more interactive customer gateway

Andrew is an experienced customer service and business change leader and someone who is passionate about delivering outstanding customer experiences. Currently Andrew currently leads the Business Change team of Scottish Waters’ multi-million pound Customer Experience Improvement programme that is critical to the delivery of Scottish Waters’ Business Plan and IT strategy. He also has extensive experience in both operational and strategic Contact Centre management and leads Scottish Waters’ Social Customer Support team.

10:55 Morning Coffee

11:20 5 Key Learnings from a Utility Tech Vendor

Andreas Riha, Cx Consultant Service Cloud, ORACLE

Overview of industry findings and trends

Mary's story - A day in the life of a typical customer across social media

Oracle's social relationship management platform

12:00 How to measure the success of your social media campaign

Conor Barron is the Digital Communications Manager for Bord Gáis Energy, one of the leading energy utilities in the Irish market. A Dublin native, he has been working in digital since 2008. Conor has previously held digital roles in the food and education sectors before moving to the utilities sector in 2011. Conor is a graduate of the MSc. eCommerce from Dublin City University. As part of a mulit-award winning marketing team, Conor is responsible for shaping the social media and digital marketing strategy within Bord Gáis Energy.

What is success and how is it achieved?

How to determine which metric of measurement is right for your organisation

How to reach and engage with the right customers on social media

12:35 Networking Lunch

13:35 What can the utilities sector learn from the transport sector?

Phil is Head of Online at Transport for London (TfL), creating the web, open data, social media and intranet products that serve 11 million customers and 27,000 staff. He leads on TfL’s social media portfolio for marketing, customer services and live travel information spanning over 3.5 million followers. Phil led the delivery of TfL’s mobile-first website, launched in March 2014, which is now used by 76% of Londoners. He has also been instrumental in the delivery of TfL’s open data, releasing feeds and live APIs to a community of over 6,000 registered developers, powering over 460 apps used by millions.

Putting customers at the centre - TfL’s evolving customer strategy

Delivering authentic and human interaction at scale through social media

Where TfL are heading in digital and social media?

Key learnings

14:10 Employee advocacy: Why?

Chris Seth is Managing Director at Dynamic Signal and is focused on developing the company's business across EMEA.
Over his career, Chris has helped build successful global companies at Stardoll, BBDO, Time Out and the New York Times. He is an investor and advisor to a range of early stage companies including Banjo, Future Ad Labs, CTRLio and Rippll. Chris is passionate about brand creation and the impact this has on the strength and value of an enterprise. He has lived in 5 countries, speaks 4 languages and has won numerous industry awards for his work in advertising and marketing. Chris is most proud of his family, but he also finds time to compete in triathlons and is a professionally trained chef.

Why your employees can be your best and biggest asset

Using employees to expand your reach and influence

What are the first steps to get started?

14:45 Building customer relationships on social media

Marina Hunt is Manager, Customer and Business Performance at ESB Networks Ltd. ESB Networks Ltd. is part of ESB Group and is responsible for developing, building, operating and maintaining the electricity distribution system in Ireland. The business also serves all electricity customers and suppliers in Ireland and installs, maintains and reads all electricity meters. Marina has over 15 years experience at senior management level in ESB Group, across a range of positions including Customer Services, Human Resources and Financial Services. Marina is a graduate of the College of Industrial Relations and Dublin City University.

Find out how to engage with your customers and build your following

Using social media as a customer information channel

The role of social media in crisis communications

15:20 Afternoon Tea

15:45 Customer engagement: Why social media is key

Bernard Mooney joined Bord Gáis in 1982 and has gained experience in a wide variety of different roles, both field and office based. During his time in the New Connections Department, Bernard worked as a Field Sales Manager and was actively involved in extending the gas network into a large number of new towns to provide natural gas to homes and businesses along the way.

In recent years, Bernard has managed the ‘Customer Operations’ function as well as ‘Customer Experience’ and ‘Customer Contact’. He now manages the ‘Customer Care Department’ for Gas Networks Ireland. This team is responsible for all aspects of customer interactions for Gas Networks Ireland; from managing the outsourced contact centre to managing the complaints process, processing quotations and payments, all customer communications, customer experience monitoring and social media.
The team are, above all, the key advocates for the customer across the business and are committed to embedding the customer at the heart of everything we do while also driving efficiencies and improving the experience for all key stakeholders, both internal and external. Bernard leads by example through his passion and commitment to putting our customers first.

16:20 Integrating social into the wider digital customer experience

Toni Calder has worked at UK Power Networks for over five years in a variety of marketing communications and customer services roles. Toni is a Chartered Marketer and is currently responsible for UK Power Networks marketing communications and digital strategy. This includes managing social media and constantly striving to improve these channels for UK Power Networks customers. Managing the corporate website and driving improvements across SEO, blogs, self service, content and video. As well as managing and maintaining a high level of quality around the UK Power Networks brand both internally and externally through offline communication materials - ensuring consistency and accuracy. Toni’s recent achievements are winning the ‘Digital Utilities award’ at the 2014 Utility Week awards. As well as ‘Best Consumer Website’ and ‘Best use of social media for customers service’ in Corporate Communications Digi Awards.

Ensuring synergy across your social media feeds

Why an integrated digital experience is now essential

How to ensure success when collaborating across your digital platforms

Conor Barron is the Digital Communications Manager for Bord Gáis Energy, one of the leading energy utilities in the Irish market. A Dublin native, he has been working in digital since 2008. Conor has previously held digital roles in the food and education sectors before moving to the utilities sector in 2011. Conor is a graduate of the MSc. eCommerce from Dublin City University. As part of a mulit-award winning marketing team, Conor is responsible for shaping the social media and digital marketing strategy within Bord Gáis Energy.

Giuseppe Caltabiano is Vice President for Marketing Integration at Schneider Electric; he is responsible for integration of Content, Social Media and PR strategy to support and enable Data Centres and IT solutions. His current focus is on driving improved processes, tools and performance of earned media initiatives for the IT Business Unit of Schneider Electric, including Social Media and PR, as well as Content processes & tools and redefining the campaign development blueprint process for business demand creation and capture.

Giuseppe has an MBA from Milan SDA Bocconi School of Management, a degree in Electronic Engineering from the Milan Polytechnic University and is trained on Mergers & Acquisitions at the London Business School. Giuseppe has more than 15 years of marketing experience in the fields of IT, Software and Industrial Automation. He currently lives in London.

Toni Calder has worked at UK Power Networks for over five years in a variety of marketing communications and customer services roles. Toni is a Chartered Marketer and is currently responsible for UK Power Networks marketing communications and digital strategy. This includes managing social media and constantly striving to improve these channels for UK Power Networks customers. Managing the corporate website and driving improvements across SEO, blogs, self service, content and video. As well as managing and maintaining a high level of quality around the UK Power Networks brand both internally and externally through offline communication materials - ensuring consistency and accuracy. Toni’s recent achievements are winning the ‘Digital Utilities award’ at the 2014 Utility Week awards. As well as ‘Best Consumer Website’ and ‘Best use of social media for customers service’ in Corporate Communications Digi Awards.

Chris Seth is Managing Director at Dynamic Signal and is focused on developing the company's business across EMEA.
Over his career, Chris has helped build successful global companies at Stardoll, BBDO, Time Out and the New York Times. He is an investor and advisor to a range of early stage companies including Banjo, Future Ad Labs, CTRLio and Rippll. Chris is passionate about brand creation and the impact this has on the strength and value of an enterprise. He has lived in 5 countries, speaks 4 languages and has won numerous industry awards for his work in advertising and marketing. Chris is most proud of his family, but he also finds time to compete in triathlons and is a professionally trained chef.

17:30 Chair’s Closing Remarks and Close of Day One

8:30 Registration & Coffee

9:00 Chair's Opening Remarks

Wendy joined E.ON’s Digital team in early 2014 having previously worked in IT services, financial services and the public sector. She’s got a particular expertise in social media and web content management and has commissioned and developed digital content for multiple platforms.

9:10 Brand management: The essential guide

Jane is a senior marketing and communications professional with extensive marketing and communications strategy experience in high profile companies such as Hewlett Packard and Nationwide Building Society.
At the Energy Saving Trust she has implemented a complete digital transformation leading to significant increases in engagement particularly on social media.
The Energy Saving Trust work with consumers, businesses and a range of other organisations, including Government, to help people save energy everyday. From national campaigns on behalf of DECC to assisting businesses with their energy saving messaging Jane manages corporate, internal, commercial and consumer communications of all types to encourage energy efficient action.

Transforming the image of your brand

Content: What, where and why?

Digital asset management

Social media: The gateway to your online portfolio

9:45 Why we can’t afford to sit still: What’s next for social?

Wendy joined E.ON’s Digital team in early 2014 having previously worked in IT services, financial services and the public sector. She’s got a particular expertise in social media and web content management and has commissioned and developed digital content for multiple platforms.

Becoming a social business

The changing world of content

Data, data and more data

10:20 Morning Coffee

10:50 Creating a social company from the inside out

Lee Bryant is passionate about using social technology to put humans front and centre of the way we do things in the Twenty-First Century and believes social networks, not bureaucracies, are the organising principle of the current era. He co-founded leading social business firm Headshift in 2002, which pioneered new uses for social technology inside companies and organisations, and now runs Post*Shift, which is dedicated to exploring the intersection between digital and social technologies and new thinking on organisational structure and culture. An accomplished speaker, Lee has delivered many keynotes, workshops and talks around the world.

Connecting internal and external social engagement

How can social teams cultivate a network of change

How to encourage employee advocacy

11:25 A social utility company

Corinna Allen is Head of Communications at Southern Water and is a member of the Water UK communications group with a special interest in creating social digital communities. Ms Allen has championed a new approach to social media within Southern water and is in the process of developing in house digital capability. She is a former BBC 5 Live journalist and is interested in the impact of digital and networked technology in the Utility sector.

The social customer

How can social media drive corporate agility?

More than just a utility company

Engaging content outside of customer service

12:00 Networking Lunch

13:00 B2B vs B2C – what’s the difference?

Giuseppe Caltabiano is Vice President for Marketing Integration at Schneider Electric; he is responsible for integration of Content, Social Media and PR strategy to support and enable Data Centres and IT solutions. His current focus is on driving improved processes, tools and performance of earned media initiatives for the IT Business Unit of Schneider Electric, including Social Media and PR, as well as Content processes & tools and redefining the campaign development blueprint process for business demand creation and capture.

Giuseppe has an MBA from Milan SDA Bocconi School of Management, a degree in Electronic Engineering from the Milan Polytechnic University and is trained on Mergers & Acquisitions at the London Business School. Giuseppe has more than 15 years of marketing experience in the fields of IT, Software and Industrial Automation. He currently lives in London.

Distinguishing between the different wants and needs of your customers

The rules of engagement: How to adjust your social strategy for business customers

The internal and external use of digital and social media

13:35 Social nedia in choppy waters – sink or swim

How social listening can guide your approach

To engage or not to engage!

Focussed on the customer and ‘Proving the Utility’ with social media customer care and customer communications

Kevin has amassed 10 years marketing communications and digital marketing experience having worked across B2B and B2C sectors within advertising, retail banking, environmental products and commercial semi-states. Currently Kevin is the Social Media Specialist for Irish Water and is tasked with driving the adoption within the organisation of social media and the social media strategy.

Richard is a native of An Cheathrú Rua in the Conamara Gaeltacht but now lives in Wexford with his wife and son. He graduated from NUI Galway in 2003 with an honours degree in Legal Science & Irish before completing post graduates in Film & Television & later in PR Marketing & Advertising. Before assuming his current position he has worked as Social Media Community Manager in the European Parliament & Commission office in Dublin and was chosen as Ireland’s representative for the Share Europe Online project. Richard has garnered a wealth of experience across all media platforms and has also worked in television and radio production. He is also a member of Irish language rock band Rís.

14:10 Linked In: Elevate

Following several years working within the advertising industry, Matt began his LinkedIn career in 2010 as one of the first employees in Europe, working in the Marketing Solutions division. Fast-forward just over 6 exciting years and he is now leading the launch of the Elevate Employee Advocacy platform in the EMEA region.
Designed to broadcast content across social and professional platforms, Elevate will empower companies and their employees to become more socially engaged.

Overview of how LinkedIn and the Elevate platform can transform your digital marketing and online presence

Empower your employees to share great content with their networks, and become a socially engaged company.

How Elevate can help you reach a massive, relevant audience

14:45 Afternoon Tea

15:15 Delivery of a successful, in-company content, social media and public relations marketing programme in the energy sector

Alex has the lead international role for marketing and compliance for Clarke Energy with board level responsibility for these functions. Alex has worked extensively across markets in Europe, Africa, Asia and Australasia. He has a particular focus on the energy efficient production of power from low carbon and renewable fuels. Alex’s technical and scientific experience compliments his role that includes the delivery the full marketing mix for Clarke Energy including in-house SEO, PR and social media functions.

Alex is a Chartered Marketer, Environmentalist and Waste Manager. He holds an MBA from Manchester Business School and an Master of Enterprise & BSc in Biology from Manchester University.

Integrating social media and marketing into a power engineering company setting

Understanding and measuring success

Case study of Clarke Energy’s social media success

15:50 Turn and face the changes: Regulating in the social age

Angela Maher is a Senior Associate in Corporate Communications at Ofwat where she champions the use of digital and social media across the regulator. She manages the overall digital and social media approach at Ofwat as well as the day to day running of its social media channels, website and email newsletters. She recently successfully project managed the complete redevelopment of Ofwat's website – enabling Ofwat to communicate with stakeholders in a more dynamic and user-friendly way.
Prior to joining Ofwat Angela worked in Intelligent Transport Systems for engineering consultancy Atkins and she has a degree in Pure Mathematics.

The changing approach to regulation in the utilities sector

Changing perceptions of regulation over social media

How to navigate the changing environment?

16:25 Chair’s Closing Remarks and Close of Day Two

Wendy joined E.ON’s Digital team in early 2014 having previously worked in IT services, financial services and the public sector. She’s got a particular expertise in social media and web content management and has commissioned and developed digital content for multiple platforms.

FEATURED SPEAKERS

Chris Seth is Managing Director at Dynamic Signal and is focused on developing the company's business across EMEA.
Over his career, Chris has helped build successful global companies at Stardoll, BBDO, Time Out and the New York Times. He is an investor and advisor to a range of early stage companies including Banjo, Future Ad Labs, CTRLio and Rippll. Chris is passionate about brand creation and the impact this has on the strength and value of an enterprise. He has lived in 5 countries, speaks 4 languages and has won numerous industry awards for his work in advertising and marketing. Chris is most proud of his family, but he also finds time to compete in triathlons and is a professionally trained chef.

Corinna Allen is Head of Communications at Southern Water and is a member of the Water UK communications group with a special interest in creating social digital communities. Ms Allen has championed a new approach to social media within Southern water and is in the process of developing in house digital capability. She is a former BBC 5 Live journalist and is interested in the impact of digital and networked technology in the Utility sector.

Giuseppe Caltabiano is Vice President for Marketing Integration at Schneider Electric; he is responsible for integration of Content, Social Media and PR strategy to support and enable Data Centres and IT solutions. His current focus is on driving improved processes, tools and performance of earned media initiatives for the IT Business Unit of Schneider Electric, including Social Media and PR, as well as Content processes & tools and redefining the campaign development blueprint process for business demand creation and capture.

Giuseppe has an MBA from Milan SDA Bocconi School of Management, a degree in Electronic Engineering from the Milan Polytechnic University and is trained on Mergers & Acquisitions at the London Business School. Giuseppe has more than 15 years of marketing experience in the fields of IT, Software and Industrial Automation. He currently lives in London.

Jane is a senior marketing and communications professional with extensive marketing and communications strategy experience in high profile companies such as Hewlett Packard and Nationwide Building Society.
At the Energy Saving Trust she has implemented a complete digital transformation leading to significant increases in engagement particularly on social media.
The Energy Saving Trust work with consumers, businesses and a range of other organisations, including Government, to help people save energy everyday. From national campaigns on behalf of DECC to assisting businesses with their energy saving messaging Jane manages corporate, internal, commercial and consumer communications of all types to encourage energy efficient action.

Following several years working within the advertising industry, Matt began his LinkedIn career in 2010 as one of the first employees in Europe, working in the Marketing Solutions division. Fast-forward just over 6 exciting years and he is now leading the launch of the Elevate Employee Advocacy platform in the EMEA region.
Designed to broadcast content across social and professional platforms, Elevate will empower companies and their employees to become more socially engaged.

Phil is Head of Online at Transport for London (TfL), creating the web, open data, social media and intranet products that serve 11 million customers and 27,000 staff. He leads on TfL’s social media portfolio for marketing, customer services and live travel information spanning over 3.5 million followers. Phil led the delivery of TfL’s mobile-first website, launched in March 2014, which is now used by 76% of Londoners. He has also been instrumental in the delivery of TfL’s open data, releasing feeds and live APIs to a community of over 6,000 registered developers, powering over 460 apps used by millions.

Wendy joined E.ON’s Digital team in early 2014 having previously worked in IT services, financial services and the public sector. She’s got a particular expertise in social media and web content management and has commissioned and developed digital content for multiple platforms.

Alex Marshall

Group Marketing & Compliance Manager, Clarke Energy Ltd

Alex has the lead international role for marketing and compliance for Clarke Energy with board level responsibility for these functions. Alex has worked extensively across markets in Europe, Africa, Asia and Australasia. He has a particular focus on the energy efficient production of power from low carbon and renewable fuels. Alex’s technical and scientific experience compliments his role that includes the delivery the full marketing mix for Clarke Energy including in-house SEO, PR and social media functions.

Alex is a Chartered Marketer, Environmentalist and Waste Manager. He holds an MBA from Manchester Business School and an Master of Enterprise & BSc in Biology from Manchester University.

Andreas Riha

Cx Consultant Service Cloud, ORACLE

Andrew Kindness

Team Manager, Scottish Water

Andrew is an experienced customer service and business change leader and someone who is passionate about delivering outstanding customer experiences. Currently Andrew currently leads the Business Change team of Scottish Waters’ multi-million pound Customer Experience Improvement programme that is critical to the delivery of Scottish Waters’ Business Plan and IT strategy. He also has extensive experience in both operational and strategic Contact Centre management and leads Scottish Waters’ Social Customer Support team.

Angela Maher

Senior Associate, Ofwat

Angela Maher is a Senior Associate in Corporate Communications at Ofwat where she champions the use of digital and social media across the regulator. She manages the overall digital and social media approach at Ofwat as well as the day to day running of its social media channels, website and email newsletters. She recently successfully project managed the complete redevelopment of Ofwat's website – enabling Ofwat to communicate with stakeholders in a more dynamic and user-friendly way.
Prior to joining Ofwat Angela worked in Intelligent Transport Systems for engineering consultancy Atkins and she has a degree in Pure Mathematics.

Bernard Mooney

Customer Care Manager, Gas Networks Ireland

Bernard Mooney joined Bord Gáis in 1982 and has gained experience in a wide variety of different roles, both field and office based. During his time in the New Connections Department, Bernard worked as a Field Sales Manager and was actively involved in extending the gas network into a large number of new towns to provide natural gas to homes and businesses along the way.

In recent years, Bernard has managed the ‘Customer Operations’ function as well as ‘Customer Experience’ and ‘Customer Contact’. He now manages the ‘Customer Care Department’ for Gas Networks Ireland. This team is responsible for all aspects of customer interactions for Gas Networks Ireland; from managing the outsourced contact centre to managing the complaints process, processing quotations and payments, all customer communications, customer experience monitoring and social media.
The team are, above all, the key advocates for the customer across the business and are committed to embedding the customer at the heart of everything we do while also driving efficiencies and improving the experience for all key stakeholders, both internal and external. Bernard leads by example through his passion and commitment to putting our customers first.

Chris Seth

Director, Dynamic Signal

Chris Seth is Managing Director at Dynamic Signal and is focused on developing the company's business across EMEA.
Over his career, Chris has helped build successful global companies at Stardoll, BBDO, Time Out and the New York Times. He is an investor and advisor to a range of early stage companies including Banjo, Future Ad Labs, CTRLio and Rippll. Chris is passionate about brand creation and the impact this has on the strength and value of an enterprise. He has lived in 5 countries, speaks 4 languages and has won numerous industry awards for his work in advertising and marketing. Chris is most proud of his family, but he also finds time to compete in triathlons and is a professionally trained chef.

Conor Barron

Digital Communications Manager , Bord Gais Energy

Conor Barron is the Digital Communications Manager for Bord Gáis Energy, one of the leading energy utilities in the Irish market. A Dublin native, he has been working in digital since 2008. Conor has previously held digital roles in the food and education sectors before moving to the utilities sector in 2011. Conor is a graduate of the MSc. eCommerce from Dublin City University. As part of a mulit-award winning marketing team, Conor is responsible for shaping the social media and digital marketing strategy within Bord Gáis Energy.

Corinna Allen

Head of Communications , Southern Water Services Ltd

Corinna Allen is Head of Communications at Southern Water and is a member of the Water UK communications group with a special interest in creating social digital communities. Ms Allen has championed a new approach to social media within Southern water and is in the process of developing in house digital capability. She is a former BBC 5 Live journalist and is interested in the impact of digital and networked technology in the Utility sector.

Giuseppe Caltabiano

Giuseppe Caltabiano is Vice President for Marketing Integration at Schneider Electric; he is responsible for integration of Content, Social Media and PR strategy to support and enable Data Centres and IT solutions. His current focus is on driving improved processes, tools and performance of earned media initiatives for the IT Business Unit of Schneider Electric, including Social Media and PR, as well as Content processes & tools and redefining the campaign development blueprint process for business demand creation and capture.

Giuseppe has an MBA from Milan SDA Bocconi School of Management, a degree in Electronic Engineering from the Milan Polytechnic University and is trained on Mergers & Acquisitions at the London Business School. Giuseppe has more than 15 years of marketing experience in the fields of IT, Software and Industrial Automation. He currently lives in London.

Jane Goddard

Group Director of Marketing and Communications, Energy Saving Trust

Jane is a senior marketing and communications professional with extensive marketing and communications strategy experience in high profile companies such as Hewlett Packard and Nationwide Building Society.
At the Energy Saving Trust she has implemented a complete digital transformation leading to significant increases in engagement particularly on social media.
The Energy Saving Trust work with consumers, businesses and a range of other organisations, including Government, to help people save energy everyday. From national campaigns on behalf of DECC to assisting businesses with their energy saving messaging Jane manages corporate, internal, commercial and consumer communications of all types to encourage energy efficient action.

Kevin Byrne

Social Media Expert, Irish Water

Kevin has amassed 10 years marketing communications and digital marketing experience having worked across B2B and B2C sectors within advertising, retail banking, environmental products and commercial semi-states. Currently Kevin is the Social Media Specialist for Irish Water and is tasked with driving the adoption within the organisation of social media and the social media strategy.

Laura Hopperton

Digital Content Manager, South East Water Ltd

Laura began her career as an online journalist. Her passion for the digital world, particularly social media, landed her an exciting role within South East Water as their Digital Content Manager. She is currently in charge of transforming the company’s digital landscape, including their website and intranet. She has also been put in charge of transforming the company’s presence on social media – a challenge she has relished.

Lee Bryant

Founder, Postshift

Lee Bryant is passionate about using social technology to put humans front and centre of the way we do things in the Twenty-First Century and believes social networks, not bureaucracies, are the organising principle of the current era. He co-founded leading social business firm Headshift in 2002, which pioneered new uses for social technology inside companies and organisations, and now runs Post*Shift, which is dedicated to exploring the intersection between digital and social technologies and new thinking on organisational structure and culture. An accomplished speaker, Lee has delivered many keynotes, workshops and talks around the world.

Marina Hunt

Manager Customer & Business Performance , ESB Networks

Marina Hunt is Manager, Customer and Business Performance at ESB Networks Ltd. ESB Networks Ltd. is part of ESB Group and is responsible for developing, building, operating and maintaining the electricity distribution system in Ireland. The business also serves all electricity customers and suppliers in Ireland and installs, maintains and reads all electricity meters. Marina has over 15 years experience at senior management level in ESB Group, across a range of positions including Customer Services, Human Resources and Financial Services. Marina is a graduate of the College of Industrial Relations and Dublin City University.

Matt Christian

Global Lead Elevate , LinkedIn

Following several years working within the advertising industry, Matt began his LinkedIn career in 2010 as one of the first employees in Europe, working in the Marketing Solutions division. Fast-forward just over 6 exciting years and he is now leading the launch of the Elevate Employee Advocacy platform in the EMEA region.
Designed to broadcast content across social and professional platforms, Elevate will empower companies and their employees to become more socially engaged.

Paul Sergeant

Online Community Manager , Ecotricity

Paul joined Ecotricity in 2007 after working on streaming media in entertainment and politics, event production along with moving image and sound production. Before that he worked for one of the UK’s first web design companies back in 1995 where he first started to think about online communities. He has watched the web evolve from the very early days and has always believed in its transformative and connective potential. Paul is now Online Community Manager for Ecotricity Group, looking after a diverse range of brands from an energy supplier to a football team. Ecotricity has frequently been praised for ‘doing it right’ in the utilities sector where social media is concerned.

Phil Young

Head of Online, TfL

Phil is Head of Online at Transport for London (TfL), creating the web, open data, social media and intranet products that serve 11 million customers and 27,000 staff. He leads on TfL’s social media portfolio for marketing, customer services and live travel information spanning over 3.5 million followers. Phil led the delivery of TfL’s mobile-first website, launched in March 2014, which is now used by 76% of Londoners. He has also been instrumental in the delivery of TfL’s open data, releasing feeds and live APIs to a community of over 6,000 registered developers, powering over 460 apps used by millions.

Richard Ó hEadhra

Channel Management and Analysis Specialist, Irish Water

Richard is a native of An Cheathrú Rua in the Conamara Gaeltacht but now lives in Wexford with his wife and son. He graduated from NUI Galway in 2003 with an honours degree in Legal Science & Irish before completing post graduates in Film & Television & later in PR Marketing & Advertising. Before assuming his current position he has worked as Social Media Community Manager in the European Parliament & Commission office in Dublin and was chosen as Ireland’s representative for the Share Europe Online project. Richard has garnered a wealth of experience across all media platforms and has also worked in television and radio production. He is also a member of Irish language rock band Rís.

Toni Calder

Marketing Communications Manager, UK Power Networks

Toni Calder has worked at UK Power Networks for over five years in a variety of marketing communications and customer services roles. Toni is a Chartered Marketer and is currently responsible for UK Power Networks marketing communications and digital strategy. This includes managing social media and constantly striving to improve these channels for UK Power Networks customers. Managing the corporate website and driving improvements across SEO, blogs, self service, content and video. As well as managing and maintaining a high level of quality around the UK Power Networks brand both internally and externally through offline communication materials - ensuring consistency and accuracy. Toni’s recent achievements are winning the ‘Digital Utilities award’ at the 2014 Utility Week awards. As well as ‘Best Consumer Website’ and ‘Best use of social media for customers service’ in Corporate Communications Digi Awards.

Wendy Eyre

Social Media Manager , E.ON

Wendy joined E.ON’s Digital team in early 2014 having previously worked in IT services, financial services and the public sector. She’s got a particular expertise in social media and web content management and has commissioned and developed digital content for multiple platforms.

William Ancell

Web Manager, Scottish Water

William has 13 years experience of website management, social media and public relations. He has worked for British Gas, the Sea Fish Industry Authority and currently works for Scottish Water as Web Manager. Prior to taking on his current role he was Senior Press Officer at Scottish Water. He is interested in how PR, social media and websites can work together to provide a cohesive and positive customer experience. His current work is a root and branch redevelopment of the Scottish Water website to provide a responsive platform for mobile and desktop that will deliver a more interactive customer gateway

Sponsors and Exhibitors

View detailsOracle SocialSponsors and Exhibitorshttps://www.oracle.com/applications/customer-experience/social/index.htmlOracle Social is a social media management solution that allows you to get better insights, create better content, provide faster service, and realize faster sales growth on social media
With Oracle Social, you can leverage: Social listening, Engagement, Publishing, Social applications, Analytics, Professional, services and Integrations.

The ASD Media platforms are well known and used intensively, your company is able to benefit from these large numbers of users. Be informed with ASD-Network; Create exposure for your company with ASDSource, distribute your news with ASDWire or advertise with us, build your brand and increase traffic to your company’s website.

View detailsElementalSupportershttp://www.elementalcomms.co.ukElemental is a communications consultancy that simplifies global communications between brands and stakeholders.
Elemental is a proven global content marketing, media relations, PR and social media specialist - integrating data, creativity and marketing.
Learn more at Elemental and @elementalcomms for how we can sustain relevant visibility for your brand.

View detailsFuture Water AssociationSupportershttp://www.futurewaterassociation.com/Future Water Association is a modern, innovative and dynamic organisation that inspires, supports and leads the water supply chain: informing the sector about opportunities, the regulators about challenges and Government about policy direction; innovating through Water Dragons and delivering the ‘Innovating the Future’ roadmap; influencing and inspiring the supply chain to develop innovative solutions and new ways of thinking to shape the future of the water sector

View detailsGlobal Water IntelligenceSupportershttp://www.globalwaterintel.com/Global Water Intelligence publishes newsletters and reports providing analysis and strategic data on the international water market. Its flagship publication, the monthly industry journal Global Water Intelligence (GWI), has established itself as the market-leading publication for developers, suppliers, financiers, governments, utilities and municipalities seeking information and analysis on water projects with an element of private sector participation. If you want to find out more about GWI products visit www.globalwaterintel.com. You can sign-up for a free trial of Global Water Intelligence, Water Desalination Report or DesalData.com and read executive summaries of our latest reports.

View detailsInderscience PublishersSupportershttp://www.inderscience.comInderscience is a dynamic, leading, independent journal publisher. The company disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas. Inderscience offers over 35 years' experience in publishing and has succeeded in building a substantial collection approaching 400 high-quality peer-reviewed international research journals in both online and print formats. We offer a variety of ways to keep up-to-date with the latest published leading-edge research while our online collection represents a fully-searchable digital archive of around 60,000 articles.

View detailsInternational Journal of Energy, Technology and PolicySupportershttp://www.inderscience.com/jhome.php?jcode=ijetpIJETP is a vehicle to provide a refereed and authoritative source of information in the field of energy technology and policy.

View detailsInternational Journal of Global Energy IssuesSupportershttp://www.inderscience.com/ijgeiThe International Journal of Global Energy Issues provides an international forum and authoritative source of information on renewable and non-renewable energy resources, energy-economic systems, energy and environment, international energy policy issues, technological innovation and new energy sources. It envisages the use of analytical tools and concepts from multifarious disciplines to address concerns for ecological, social, economic and political dimensions of sustainability.IJGEI seeks to establish an effective channel for communication between policymakers, government agencies, concerned citizens, consumer bodies, industry, public authorities and members of academic/research institutions.

View detailsInternational Journal of Oil, Gas and Coal TechnologySupportershttp://www.inderscience.com/jhome.php?jcode=ijogctIJOGCT is a multidisciplinary refereed journal that is concerned with exploration, production, processing and refining, storage and transportation, economical, managerial, business, environmental, safety and security issues related to oil, natural gas, coal and petrochemicals as well as manufacturing and refining of biofuels.

View detailsIoT NowSupportershttp://www.iot-now.comIoT Now - How to run an IoT enabled business.
With exclusive analyst reports and specialist journalists, IoT Now is the leading global brand covering the Internet of Things, machine-to-machine communications (M2M), embedded devices and connected consumer devices. Delivering webcasts, bi-monthly magazines, white-papers, daily news and expert opinion pieces, IoT Now focuses on the deployment of these technologies across the enterprise, automotive, logistics, healthcare, utilities, travel, security and smart city verticals.?
To join our community, register at: www.iot-now.com For more information, contact: Charlie Bisnar at c.bisnar@wkm-global.com

View detailsNavigant ResearchSupportershttp://www.navigantresearch.com/Navigant Research is a market research and consulting team that provides in-depth analysis of global clean technology markets. The team's research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of these industry sectors.

View detailsNRG EnergySupportershttp://www.nrgexpert.comNRGExpert is an independent energy market intelligence and research company. We specialise in energy market research reports, energy market databases and energy market consulting as well as analysis and market forecasts. Our global energy market research reports cover the electricity, water and waste, gas, hydrogen, nuclear and the renewable energy markets. We follow the energy markets very closely and we produce a wide range of reports, databases and directories. We also answer very specific energy market information requirements with our energy market consulting and data services. We provide information to a wide range of companies, associations, education and government bodies and organisations.

View detailsPower TechnologySupportershttp://www.power-technology.com/Future Power Technology is an established monthly digital magazine, offering in-depth coverage of the global power industry in an exciting, interactive format.

Brought to you by an experienced editorial and design team, Future Power Technology is the essential read for any decision maker wanting up-to-date power industry news and analysis, with articles and interviews on new technology, energy, construction projects and designs, operations and maintenance and much more. . .

You can view our previous issues now, and subscribe to the magazine for free to get each new issue delivered directly to your inbox.

View detailsTopSEOsSupportershttp://www.topseosglobal.com/The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.

View detailsVisibility MagazineSupportershttp://www.visibilitymagazineintl.comVisibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.

View detailsWater BriefingSupportershttp://www.waterbriefing.orgWaterBriefing is the UK’s leading online daily dedicated news, analysis and intelligence service for business professionals in the water sector covering both UK and international issues. Their combination of insight and analysis of news, legislation and policy developments has made it a widely-read, influential and well-respected source of information. The Waterbriefing readership includes clients, contractors, water companies, the investment community, MPs, regulators and Parliamentary Committees.
They feature:
• Industry news – the top international, national and regional stories
• Company news - contract wins, clients, upcoming tenders and business opportunities
• Existing and upcoming legislation and policy updates - key drivers behind many of the sector’s investment decisions

Exclusive Interview with Richard Ó hEadhra, Irish Water

Sponsors and Exhibitors

Oracle Social

Oracle Social is a social media management solution that allows you to get better insights, create better content, provide faster service, and realize faster sales growth on social media
With Oracle Social, you can leverage: Social listening, Engagement, Publishing, Social applications, Analytics, Professional, services and Integrations.

Inderscience Publishers

Inderscience is a dynamic, leading, independent journal publisher. The company disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas. Inderscience offers over 35 years' experience in publishing and has succeeded in building a substantial collection approaching 400 high-quality peer-reviewed international research journals in both online and print formats. We offer a variety of ways to keep up-to-date with the latest published leading-edge research while our online collection represents a fully-searchable digital archive of around 60,000 articles.

NRG Energy

NRGExpert is an independent energy market intelligence and research company. We specialise in energy market research reports, energy market databases and energy market consulting as well as analysis and market forecasts. Our global energy market research reports cover the electricity, water and waste, gas, hydrogen, nuclear and the renewable energy markets. We follow the energy markets very closely and we produce a wide range of reports, databases and directories. We also answer very specific energy market information requirements with our energy market consulting and data services. We provide information to a wide range of companies, associations, education and government bodies and organisations.

International Journal of Global Energy Issues

The International Journal of Global Energy Issues provides an international forum and authoritative source of information on renewable and non-renewable energy resources, energy-economic systems, energy and environment, international energy policy issues, technological innovation and new energy sources. It envisages the use of analytical tools and concepts from multifarious disciplines to address concerns for ecological, social, economic and political dimensions of sustainability.IJGEI seeks to establish an effective channel for communication between policymakers, government agencies, concerned citizens, consumer bodies, industry, public authorities and members of academic/research institutions.

The ASD Media platforms are well known and used intensively, your company is able to benefit from these large numbers of users. Be informed with ASD-Network; Create exposure for your company with ASDSource, distribute your news with ASDWire or advertise with us, build your brand and increase traffic to your company’s website.

Navigant Research

Navigant Research is a market research and consulting team that provides in-depth analysis of global clean technology markets. The team's research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of these industry sectors.

Future Water Association

Future Water Association is a modern, innovative and dynamic organisation that inspires, supports and leads the water supply chain: informing the sector about opportunities, the regulators about challenges and Government about policy direction; innovating through Water Dragons and delivering the ‘Innovating the Future’ roadmap; influencing and inspiring the supply chain to develop innovative solutions and new ways of thinking to shape the future of the water sector

Water Briefing

WaterBriefing is the UK’s leading online daily dedicated news, analysis and intelligence service for business professionals in the water sector covering both UK and international issues. Their combination of insight and analysis of news, legislation and policy developments has made it a widely-read, influential and well-respected source of information. The Waterbriefing readership includes clients, contractors, water companies, the investment community, MPs, regulators and Parliamentary Committees.
They feature:
• Industry news – the top international, national and regional stories
• Company news - contract wins, clients, upcoming tenders and business opportunities
• Existing and upcoming legislation and policy updates - key drivers behind many of the sector’s investment decisions

Offshore Technology

Visibility Magazine

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.

Power Technology

Future Power Technology is an established monthly digital magazine, offering in-depth coverage of the global power industry in an exciting, interactive format.

Brought to you by an experienced editorial and design team, Future Power Technology is the essential read for any decision maker wanting up-to-date power industry news and analysis, with articles and interviews on new technology, energy, construction projects and designs, operations and maintenance and much more. . .

You can view our previous issues now, and subscribe to the magazine for free to get each new issue delivered directly to your inbox.

Global Water Intelligence

Global Water Intelligence publishes newsletters and reports providing analysis and strategic data on the international water market. Its flagship publication, the monthly industry journal Global Water Intelligence (GWI), has established itself as the market-leading publication for developers, suppliers, financiers, governments, utilities and municipalities seeking information and analysis on water projects with an element of private sector participation. If you want to find out more about GWI products visit www.globalwaterintel.com. You can sign-up for a free trial of Global Water Intelligence, Water Desalination Report or DesalData.com and read executive summaries of our latest reports.

Elemental

Elemental is a communications consultancy that simplifies global communications between brands and stakeholders.
Elemental is a proven global content marketing, media relations, PR and social media specialist - integrating data, creativity and marketing.
Learn more at Elemental and @elementalcomms for how we can sustain relevant visibility for your brand.

TopSEOs

The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.

International Journal of Oil, Gas and Coal Technology

IJOGCT is a multidisciplinary refereed journal that is concerned with exploration, production, processing and refining, storage and transportation, economical, managerial, business, environmental, safety and security issues related to oil, natural gas, coal and petrochemicals as well as manufacturing and refining of biofuels.

IoT Now

IoT Now - How to run an IoT enabled business.
With exclusive analyst reports and specialist journalists, IoT Now is the leading global brand covering the Internet of Things, machine-to-machine communications (M2M), embedded devices and connected consumer devices. Delivering webcasts, bi-monthly magazines, white-papers, daily news and expert opinion pieces, IoT Now focuses on the deployment of these technologies across the enterprise, automotive, logistics, healthcare, utilities, travel, security and smart city verticals.?
To join our community, register at: www.iot-now.com For more information, contact: Charlie Bisnar at c.bisnar@wkm-global.com

Holiday Inn Kensington Forum

97 Cromwell Road
London SW7 4DN
United Kingdom

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington.

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow.

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel.

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event.

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee.

Cookie Policy

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Details of our cookie use may be found here.

WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy,
which maintains that in order to be effective, learning should be organised and
structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional
competence’

CPD is a common requirement of individual membership with professional bodies and
Institutes. Increasingly, employers also expect their staff to undertake regular
CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do
not become obsolete, and allows for best practice and professional standards to
be upheld.

CPD can be undertaken through a variety of learning activities including instructor
led training courses, seminars and conferences, e:learning modules or structured
reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with
a collective membership of circa 4 million professionals, and they all expect their
members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked
to a licence to practice, for others it’s obligatory. By ensuring that their members
undertake CPD, the professional bodies seek to ensure that professional standards,
legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide
online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’
or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve
within a given time period. These schemes can also use different ‘currencies’ such
as points, merits, units or credits, where an individual must accumulate the number
required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of
learning.

‘Output’ based schemes are learner centred. They require individuals to set learning
goals that align to professional competencies, or personal development objectives.
These schemes also list different ways to achieve the learning goals e.g. training
courses, seminars or e:learning, which enables an individual to complete their CPD
through their preferred mode of learning.

As a formal provider of CPD certified activities, SMI Group can provide an indication
of the learning benefit gained and the typical completion. However, it is ultimately
the responsibility of the delegate to evaluate their learning, and record it correctly
in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces
and looking to the UK to benchmark educational standards. The undertaking of CPD
is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk