Spa and Salon Roundup: Benefits of Online Booking

We know it’s impossible to keep up with all of the news in the beauty and wellness industries. That’s why we’ve cherry-picked the articles from this week that matter most for salon and spa professionals like you.

Pen and paper appointment books are a great way to get started when you first open a spa, but online bookings are a must if you want to keep your clients happy and your book full as you grow. Four benefits of online bookings include:

Providing convenience for you and your clients.

Giving clients the ability to book anytime, anywhere from their mobile devices.

Driving new appointments with social bookings.

Optimizing your calendar with online scheduling.

Why It Matters: Managing your appointments on paper is a solution that isn’t built to scale. At some point, your spa will reach a tipping point where service mix-ups occur, appointment opportunities are lost, and staff scheduling errors start to creep in. An online booking system can save you from these kinds of headaches, free up your staff to spend more time with clients in person, and provide customers an super convenient way to book treatments.

Valentine’s Day represents an important revenue opportunity for your spa or salon. There are a variety of things you can do to boost your Valentine’s Day sales, such as:

Adding love-themed services to your menu.

Creating treatment packages specifically for women (think pre-Valentine’s Day makeup, waxing, and mani/pedis), men (waxing and manly-manis), and couples (massages, facials, and wraps).

Implementing Valentine’s Day marketing campaigns in advance, making sure to provide specials for singles and couples.

Why It Matters: As the first big sales holiday of the year for spas, Valentine’s Day shouldn’t be ignored. Beyond adding some fun seasonal items to your menu, you make sure to plan a variety of “experiences” that singles and couples can enjoy. Also, don’t forget your male clients! They also deserve to treat themselves, whether in preparation for a hot date or just to show themselves some love. Start now so you can reap the rewards of your preparations in February!

Wellness centers run the gamut from clinical to spa-like. Creating a full menu of complementary services with positive health benefits isn’t always straightforward. Here are a few things to consider when developing a wellness center service menu.

Discover which services you’re passionate about and see where they align with your potential clients’ interests.

Hire technicians who can provide the services you want to offer and are also are a good fit for your spa’s culture.

Why It Matters: When it comes to wellness centers, the possibilities for services are endless. Using the steps above, you can help narrow your options and hone in on a menu that will serve your clients—and your business.

About the Author

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.