Lisa Quinlan-Rahman director of external affairs at disability charity Scope, said: “We know comedy is a great way to shine a light on the awkwardness that many people feel about disability.

“We hope Maltesers’ use of humour in these adverts will get people thinking differently about disability and help break down the barriers that many disabled people face.

She added: “Life isn’t always full of laughs and we’ve worked very closely with Mars to ensure the adverts reflect the experiences of disabled people.

“Disabled people come from an incredibly diverse array of backgrounds. They rarely see their lives reflected in marketing campaigns, the media, in advertising and in public culture.”

Emily Yates, presenter and disability advocate, said: “Disability is a subject that is often dealt with in a really serious manner, which of course is sometimes needed.

“For those of us with disabilities though, it is important to see the light side of our impairments and many of us have hilariously awkward and unpredictable stories to tell that have often got us noticed for all the wrong reasons.

“Disability needs to be normalised, understood and accepted and campaigns like the one Maltesers has created are dong a fantastic job of making sure perspectives are changing.”

What did you think of the new Maltesers advert? Let us know in the comments below.