Area 51

Bacardi + 2DV at Art Basel 2015

2015

The best gallery. The biggest parties.

The Challenge

How do you cut through the clutter at Art Basel and curate both the best gallery and the hypest party?

The Results

Working with 2DV, Bacardi and Swizz Beatz’ The Dean Collection, we produced the No Comission art fair and 3-days of concerts at the Bacardi House Party. Both were the places to be in Miami during Art Basel.

The Dean Collection presents No Commision was an art fair featuring works from the likes of KAWS, D*Face and Shepard Fairey. The art fair not only showcased art by these artists and others, but allowed them to sell their works with the gallery taking no commission on sales, making for a truly unique message and experience.

Each night, the art of the gallery gave way to the biggest and best musical performances of Basel at the Bacardi House Party. With performances by the likes of Wiz Khalifa, Pusha T and DMX, the house brought the jams every night.