Groupon has acquired Chicago-based salon and spa appointment-booking service PrettyQuick, the company announced Friday.

PrettyQuick, founded in 2012 by Coco Meers ⇒, will continue to operate as a standalone brand, with “potential inventory cross promotion through Groupon,” Groupon said in a statement. PrettyQuick’s employees will join Groupon’s sales team in the health, beauty and wellness category.

PrettyQuick has a mobile app and website to help users find and book salon and spa appointments in Chicago, Boston, Dallas, Washington D.C., Miami and San Francisco. Customers choose from hundreds of spas and salons vetted by PrettyQuick’s beauty editors.

Groupon said it wasn’t disclosing terms of the deal.

Jay Klauminzer, Groupon’s VP of local deals, said the acquisition makes sense for the deals company as it works to make voucher redemption more seamless for customers. Payments through PrettyQuick are cashless and applied to an on-file credit card.

The company also said “health, beauty and wellness” represents one of Groupon’s three most popular merchant categories.

“It really makes sense for use to go deeper in that space and bring in some of those tools for our merchants,” Klauminzer said. “A lot of our merchants could benefit from their platform, and vice versa.”

Groupon said PrettyQuick’s employees, including Meers, will relocate to Groupon’s Chicago office.

Tom Forte, a senior analyst at Brean Capital, said the acquisition fits his view of the company’s strategy to be a “marketing partner of choice for local merchants” and attempt to morph beyond daily deals.

He compared the move to Yelp adjusting its services so users don’t peel off to a merchant to complete a transaction.

“You’re seeing both companies, Yelp and Groupon, try to refine their core offerings to increase their relevance with local merchants and with consumers,” Forte said.