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BMX website Ride BMX makes exclusive e-commerce deal with Source BMX

CARLSBAD, Calif. (BRAIN) — Ride BMX, a 25-year-old website published by TEN: The Enthusiast Network, has formed an exclusive e-commerce relationship with Source BMX, an e-commerce retailer.

On Wednesday, Ride BMX launched the new e-commerce site at ridebmx.com/shop. The companies said the deal "will unite Ride's ability to create the engaging, regular content and massive audience of nearly 2 million riders with Source BMX's impeccable service, knowledge and dedication that's made them one of, if not the largest e-commerce website in BMX."

Ride will continue to produce editorial content for the site, with the addition of more focus on product editorial.

"The goal is for Ride and Source to become the leading product launch platform and use our engaging video-based content to reduce the clicks between when a rider learns about a new product to having that product show up at his or her door," the publisher said.

Source co-founder Richard Moore said, "Source is 100 percent focused on making the best BMX product available to riders worldwide. As lifelong riders, we strive daily to offer the best products, prices and service possible, and this partnership with Ryan, Jeff, Zach, and Adam at Ride allows us to take things to the next level."