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Thursday, January 16, 2014

Bonus Prediction for 2014: Olympic Coverage

We left out one topic in our list of general news stories in 2014. It's the 2014 Sochi Olympics, which run from Feb. 6th through Feb. 23rd.There will, of course, be a lot of coverage building up to the Olympics, including stories about somewhat obscure sports like curling (see "Curling: How Hard Can It Be?" in the Wall St. Journal). There will also be a lot of ads featuring Olympic athletes (including from employers showing how great they are to work for -- especially if you're an Olympic athlete) or Olympic-themed story lines. After all, the Olympics aren't just about world-class athletics and peaceful competition among countries. The games are also a world-class marketing opportunity.We can also expect a lot of coverage of Russia, including its anti-gay laws, the security protecting the Olympic village, and the state of Russia today, its economy, its freedoms, and more about Vladimir Putin.We probably have no excuse for omitting the Olympics -- except that we expect coverage to end on Feb. 24th.Let us know if you think we missed anything else.