Highlights from WGL Radio Podcast with Beyond the Arc CEO, Steven Ramirez With increasing competition in the financial services industry, social media can do more than help businesses hear what customers are saying about their products and services in…

A Twitter spat has percolated between Stripe and Mint over Mint’s questionable account cancellation process. The story goes like this: Recently, Stripe’s founder, Patrick Collison, tried to cancel his Mint account. As he went through the cancellation process, he encountered this customer service message: Account Closure If you would likeRead More

Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More

With today’s Franklin American Mortgage Music City Bowl, the heart of the college football bowl season begins. Through next Monday, 16 bowl games will be played. Financial services companies, for their part, are well-represented sponsors. Of the 34 bowl games with name sponsors, six are sponsored by financial services companies. AndRead More

For those of you out of the pop-culture loop — and I count myself among you — Lady Gaga today passed 30 million followers on Twitter. That is the greatest number of followers of anyone on Twitter. This landmark (if you can call it that) got us thinking here aboutRead More

When it comes to lifestage marketing events, targeting the new mover has always represented a significant opportunity. Historically, consumers who move tend to significantly increase spending in a variety of categories while also changing where they sh…