The event informed sales representatives of new products and improvements on existing ones.

Parkson Corporation, a leading provider of advanced solutions in water and wastewater treatment, hosted its 2012 High Tide Conference for all 140 of its key manufacturer’s representative firms last week in Fort Lauderdale, FL.

The meeting kicked off with a welcome reception and had over 20 sessions presented by Parkson product managers as well as a tour of Parkson’s new Aqua Guard® UltraClean™ at the Sunrise Utility Plant, in Sunrise, FL.

“Our manufacturer’s representative network is a key competitive advantage for Parkson,” said Mark Turpin, Vice President and Chief Marketing Officer (CMO) of Parkson. “We have been partnering with some of them for 40 years, and will continue to invest in these valuable relationships.”

The event, themed “Creating the Parkson Experience,” informed attendees of new products and improvements on existing ones. Parkson debuted four new products at the meeting: the Aqua Guard® UltraClean™, a self-cleaning in-channel moving media screen; the Rotoshear® EZ-Care™, an internally fed rotary wedgewire screen, the Aqua WashPress-17, the largest Washer Compactor in the Industry ; and the Lamella® EcoFlow™, a more cost-efficient inclined plate settler.

“I believe Parkson has a real strong foundation as an innovative water/wastewater company that can grow to significant new heights,” said Robert Kershner of Kershner Environmental Technologies, one of Parkson’s manufacturer’s representative firms.

Parkson also recognized its sales representatives for their loyalty, innovation and top sales volumes from the previous year during an awards dinner.

“This conference allowed our representatives to better understand the 'Parkson Experience,’” said Zain Mahmood, President and Chief Executive Officer of Parkson Corporation. “These partners are critical to our future, and their feedback is extremely important to us.”