Australian Vintage recruits major UK multiple buyer

Australian Vintage has recruited the senior buyer of one of the UK’s major multiple retailers.

Julian Dyer is senior wine buyer and has been at Sainsbury’s for 16 years. He joins the major Australian wine producer in March.

He will work alongside, AV’s general manager for UK and Europe, Paul Schaafsma to help with the development of the business in the off-trade and most notably with the multiple retailers. It is believed his major client is will be Sainsbury’s.

The company reports that its McGuigan range has broken into the top 10 most popular UK wine brands (AC Nielsen MAT 29.10.11). It is also the International Wine & Spirit Competition’s ‘Winemaker of the Year’ for the second time in three years.

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I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.