NEW YORK, Sept. 23 /PRNewswire/ — Ketel One vodka will offer premium cocktails and safe rides home to tournament fans during THE TOUR Championship presented by Coca-Cola at the East Lake Golf Club in Atlanta. Club Ketel One will serve as a hospitality area with a contemporary lounge vibe during the final event in the PGA TOUR Playoffs for the FedExCup.

Any tournament patron 21 years of age or older may enter Club Ketel One between Wednesday, September 23rd and Sunday, September 27th for a fee of $5. All proceeds will benefit the East Lake Foundation, an organization developing community programs that help Atlanta’s East Lake families succeed. In addition to a live feed of tournament play, Club Ketel One will offer signature cocktails such as The Ultimate Cucumber Cooler and food for purchase from 11 a.m. until approximately 30 minutes after play concludes. Club Ketel One can be found on the back nine of East Lake Golf Club near the 13th tee and behind the 17th green.

Ketel One encourages PGA TOUR fans to drink responsibly and will provide complimentary safe rides home for tournament patrons from the Turner Field parking lot via Atlanta-based designated driver company Zingo. Fully insured Zingo staff members will be on-site Thursday through Saturday to take the keys of golf fans’ vehicles, place a folded motorbike in the vehicle, drive the golf fan home safely and return to the lot on the motorbike. Additional information regarding Zingo may be found at www.callzingo.com.

“We’re excited to elevate the fan experience at THE TOUR Championship presented by Coca-Cola by providing premium cocktails and safe rides home,” said Toby Whitmoyer, Director of Marketing, Ketel One vodka. “Club Ketel One will allow PGA TOUR fans to toast the FedExCup finale in style while our partnership with Zingo ensures everyone gets home safely.”

In addition to the Club, Ketel One ambassadors will serve as Mobile Mixologists offering specialty cocktails to tournament VIPs. Mobile Mixologists will be located at the Executive Club and Dining Chalet hospitality areas Friday through Sunday. Ketel One will also serve as presenting sponsor for Cocktails for the Cup, a TOUR Championship private evening function benefiting the Susan G. Komen For the Cure on Thursday, September 24th. Complimentary rides home will also be offered to encourage responsible drinking and allow all guests to get home safely.

For more information on Ketel One, please visit www.ketelone.com.

About Ketel One(R) Vodka

Ketel One(R) vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One vodka is produced by the Nolet family in Schiedam, Holland, who has been distilling fine spirits for 10 generations. Ketel One is produced from the finest quality wheat. The super premium vodka is crafted from small batches using traditional copper pot stills including the original copper pot still “Distilleerketel #1″ after which Ketel One is named. For more information, visit www.ketelone.com.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market, and distribute Ketel One vodka and Ketel One Citroen vodka. The Ketel One brand is owned by Double Eagle Brands N.V.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com.