Postal News: Your Source for Everything USPS

Of the $46 billion dollars USPS collected in postage for market-dominant products in which it owns a monopoly, nearly $36 billion was accounted for by Standard Mail, Flats, and presort First Class Mail paid for by business mailers.

The symbiotic relationship between USPS and bulk mailers is currently at an historic juncture, with the USPS struggling for its very survival and mailers dealing with an unprecedented “exigent” rate increase to help offset a steady 30% decline in First Class Mail and competition from the Internet. As it concluded its most recent fiscal year last September, the Postal Service declared a net loss of $5 billion and had posted losses in 19 of its previous 21 quarters.

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...