We often think of podcasts as promotional pieces for brands, businesses, and thought leaders. Not every podcast, however, is meant for the world to hear. Many organizations use podcasts as internal resources. A podcast is simply an audio file. You can choose to share...

At Premier Companies, creating your holiday HOLD PLUS program is easy! You can simply add holiday music or include a completely custom holiday on hold message. Premier’s creative team has been producing unique on hold messages for decades. “Water Heater...

Which would you rather listen to, elevator music or The Rusty Bottom Boys? Oh, you’re not familiar with The Rusty Bottom Boys? Here, have a listen: Your callers on hold don’t want to listen to elevator music, or worse yet – silence. As a business...

In 2018, 73 million people in the US will listen to a podcast at least once a month, according to eMarketer estimates. Statistics say 80% of people listen to all or most of the entire episode. In the UK, podcast listenership is quickly catching up with live radio for...

Podcasts give your audience the thing they desire most: time. Podcasting allows your audience to listen on their own time, passively, while they walk on the dog or drive to work. Podcasting offers your brand the ability to reach new audiences, enhance credibility, and...

If growing your business is one of your goals heading into 2019, you’ll want to take advantage of every opportunity availability. Turning your “hold” button into a marketing tool is an easy, effective way to increase sales and generate new revenue....