How We Work

From the beginning, Coalmarch has been driven to deliver the very best growth solutions to our customers. And like every marketing company, we’ve evolved and found a niche that works best for us.

We focus on service companies because we’re owned by one. Well, sort of.

Donnie Shelton, our benevolent overlord, came into our lives as a client looking to grow his business, Triangle Pest Control. Together, we created an inbound marketing strategy that rapidly grew his small company’s annual revenue into the millions.

Determined to share his success with other service company operators, Donnie acquired our little agency. We narrowed and refined our focus, learning the ins and outs of pest control, then lawn care, and now HVAC and plumbing operations. We also perfected Forgely, a technician hiring, training, and management software that Donnie designed himself, for his own staff.