Tucked in the Central Highlands of Vietnam sits a group of women that grow some of the best coffee in the world, an art they’ve honed since the early 1900s. But on New Year's Day in 2018, everything came to raging stop. A fire broke that quickly destroyed 4 of the 7 homes including all the family’s belongings, their coffee processing facilities, their motorbikes, and most of their only source of income: the coffee.

Just a few weeks before, the Seven Seas Roasting team traveled to Vietnam to meet these farmers and bring home coffee samples to roast in our home base in San Diego. We left in awe of their love to produce the best coffee in Vietnam, even though these villages are known to be the most impoverished.

To us in America, wethink coffee is life. Without it, we run on empty with a bit too much road rage. But to our friends in Vietnam, coffee really is life.

So we put together a plan of action.

We turned our roaster on hyperdrive and added a special coffee to our collection, donating 100% of the profits to help rebuild this village, one brick at a time.

We’re here to level up the coffee experience. For you when you fuel up in the morning and for the farmers getting up before you to grow the beans.