ABSTRACT
Conformity is defined as acting in a manner which is accepted by a social group or a change in behaviour of an individual or minority in an attempt to comply with the behaviour of the majority.
Students at Dundee College carried out a research investigation in order to discover whether having fictitious estimates in front of their participants, they would conform to a group norm when estimating the number of pasta pieces in a pack.
An experimental group was used along with a control group in order to compare their findings. The experimental group was able to view fictitious estimates in order to reach their own conclusion regarding the number of pasta pieces whereas the control group were unable to view these fictitious estimates before deciding their own estimate.
The findings concluded that the experimental group did show a level of conformity and that other’s influences do have an affect on judgement.