Category: Blogging

I’ve had a busy few weeks at work as well as online, mostly behind the scenes stuff, such as building a website for a client, a load of little tweaks and optimisations to my online ecosystem (more on that soon), and switching web hosts three times in the past four weeks. Ouch!

Meanwhile, people have begun asking for more icons for the Subscription Options addon pack, mainly Instagram. I thought I’d put it to the vote in time for the next release, so please, take a look and let me know your preferred version in the comments.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text]

This isn’t the sort of thing I’d usually write about here, so for the hardcore who’ve come to expect a blend of media and tech thoughtfulness, an alternative reading is that this is a a live case-study in how digital can play troubleshooter to certain real-world issues…

There’s been a search out for her ever since, with all five Saunters and some amazing neighbours clomping about in our wellies, flashlights in hand.

I’m pretty sure we’ve thought of everything: we’ve scouring the entire surrounding area (see map); spoken to people all over town; put up flyers and posters in areas of high traffic; we’re leaving a scent-trail back to the house from where she went missing; notified all the necessary authorities and secured some media coverage (Star Radio, Gumtree, DogLost).

Four hours ago, something incredible happened. A lady I’ve never met created the Facebook group ‘Help find BELLA‘ and invited some friends.

Since then it’s grown, and now a whopping 128 people have joined. Tomorrow, there’s a search planned for 10.30am in the Littleport area. Truly awesome. Thank you all. We can’t do this without you!

[box]Update: We found her! I’ll update this blog post when we find her. In the meantime, please tweet, Facebook and G+ this blog post to anybody in your network that lives in the Cambridgeshire/Norfolk area.[/box]

Meanwhile, Brand Republic goes and published The BR 200 which is a list of “the best advertising, marketing, media, PR and digital blogs.” They stuck me in at #153, which is cool! Thing is, I haven’t blogged that much, have I? I’ll sort that out, sorry.

BR 200 (OPML)

Meanwhile, as a mark of respect to the others on the BR 200, and to any remaining readers out there, I’ve compiled an OPML list of all the blogs on that list, which you can import into your RSS reader of choice.

Hello! Before we get down to business, here’s just a quick announcement: This weekend I launched a new WordPress plugin called Foursquare Map – any readers with your own blogs, please check it out and let me know how it goes!

Another thing I did this week was to set up my own GTD system with a fresh Moleskine book. I’ll be using this set of icons to help me manage my growing to-do list. First on that list was to follow up on a note to “Map the Digital Cortex Ecosystem“, so *tick!*

What does that entail? Over the two years the site has been running, I’ve tried and tested loads of ways to syndicate content, drive traffic and grow my following. I think I’ve just about maxed-out on the optimisations I can make, and expect further growth to come solely from publishing interesting content. So what does my so-called ‘optimal’ set-up look like? Thanks to Paint.NET you can see for yourself (click for full-screen):

Some tips for building your own blogging ecosystem:

Try StumbleUpon – it shows me the coolest stuff every day because I’ve spent time telling it my interests, and then fine-tuning the system with thumbs up / down. I use it about 50 times a day.

Get Read It Later – when you don’t have time to give a site the attention it deserves, click the ‘RIL’ button and it’ll sync to the cloud, for reading at a later date. I’ve racked up so much cool stuff this way.

Use Delicious Effectively – it’s immensely powerful when used in the right way, and I use it to write one sentence descriptions, along with loads of tags, that publish to my Tumblr each day.

Start a Side Blog – some stuff is too cool not to blog about, but sometimes that stuff doesn’t warrant a full blog post (esp. when you’re busy). That’s where Tumblr comes in, and mine is now the fifth largest referrer here, after just two months!

Twitter is WIN! – It’s an amazing tool for bloggers, both for content discovery and for content syndication. It’s especially powerful when paired with Tweetmeme buttons on your site (like below). The same is true of the Facebook ‘Like’ button.

There’s probably more to structuring a blogging ecosystem than this, like the ‘star system’ with Twitter/Spotify/Google or the X-Marks approach. There’s also the big question of how you go about measuring any of this stuff, and no word has been made of an actual content strategy but hey, that’s the eternal battle, eh bloggers?!

That’s it from me, hope you enjoyed this post. Let’s discuss tactics… Go!