Life insurer brings London's signature cycling activities to Taguig

Pru Life UK

Men and women from different age groups converged at McKinley West in Taguig City on Sunday as British life insurer Pru Life UK reprised its cycling event, PRUride PH 2018.

PRUride PH 2018, according to Pru Life UK's Senior Vice President and Chief Marketing Officer Allan Tumbaga, is part of the insurance company's efforts to reach out to communities and promote a healthier lifestyle through exercise. The event was first held in 2016.

"It [cycling] also helps preserve fossil fuel, which will help the environment. If people go into it, it could even decongest [traffic in] the metropolis," Tumbaga emphasized.

Following the strenuous cycling activities at Subic, Zambales last January 11 to 14, the McKinley West leg of PRUride PH 2018 was fun and exciting, as participants competed for the cash prizes and all-expense-paid trips to London that were at stake.

Professional and amateur cyclists from all over the country signed up for the PRUride Criterium, which was divided into 14 categories. While waiting for their respective races, participants checked out some of the latest in biking technology at the bike expo held a stone's throw away from the track.

Apart from criterium races, PRUride PH 2018 also held the exhilarating Brompton Philippine Championships, which featured the Slowest Lap Challenge and the Brompton Criterium.

Participants of the Slowest Lap Challenge had to bike through a 100-meter track in the slowest possible way they could, without stepping on the ground. Those who signed up for the Brompton Criterium, on the other hand, were dared to finish a 15-minute race while wearing formal tops, such as barongs and suits.

Here are some of the highlights of the event:

A cyclist takes a selfie in front of the race arch before the criterium began.

Father-daughter bonding while races are being held.

One of the cyclists takes out his dismantled bicycle from his car.

While waiting for her race, a female cyclist hangs out at one of the booths in the bike expo.

A cyclist takes his wife and dog to a stroll, which serves as his warm up for the challenging day.

Competitive spirits kick in at first gun start.

Despite minor injuries, the races generally went well.

A cyclist rejoices as he reaches the finish line.

Meet some of the participants of the Brompton Criterium. A

Despite losing, this Brompton Criterium participant is all smiles as he reaches the finish line.

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