We are interested in the various aspects of our attitudes that influence our judgments and behavior. Although individuals' attitudes include the aspects that they can directly tell us about, other aspects of their attitudes can be indirectly inferred by their performance on certain tasks or by their behavior. By inferring attitudes indirectly, we can better identify aspects of attitudes that are under less conscious awareness and control so that we can understand their influence, particularly when they differ from the attitudes that individuals can directly describe.