Analyst says BB10 will not save RIM

Analyst says BB10 will not save RIM With the imminent launch of BlackBerry 10 (BB10), Jan Dawson, chief telecoms analyst at Ovum believes “the new software platform will provide a temporary boost in performance but no salvation for RIM. Full comment below. ————————————————- Two major factors have worked against RIM in the past two years: companies are no longer buying the majority of smartphones sold today, and individuals overwhelmingly choose devices other than BlackBerries when they make buying decisions. Both of these have depressed sales for RIM’s devices, and neither is going away. The first of these phenomena is unstoppable, and we expect a significant increase in employee-led rather than IT department-led smartphone buying. Our recent surveys suggest that even when employees aren’t choosing the device, they expect the replacement for their current BlackBerry to be ...