Brand Finance Global Forum 2018 Understanding the Value of Brands in a Digital Age

BRAND FINANCE GLOBAL FORUM 2018

Understanding the Value of Brands in a Digital Age

Date:
February 1, 2018

Time: 8:30 AM

Location: 195 Piccadilly, St. James's, London W1J 9LN, UK

Venue: BAFTA

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.

Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital’s impact on branded businesses.

Theme: Understanding the Value of Digital Marketing

Our key speakers will discuss:

Business Models in the Digital Age

Digital Marketing and its Effectiveness

Campaign Stories and their Results

Digital Marketing Channel Strategies

Building Brand and their Value

The Future of Social Media and Digital Marketing Communications

This is an invitation-only event, to express your interest in attending or request your invitation, please email Twinee Villanueva at tvillanueva@cmocouncil.org.