Sleepwear Couture

Sleepwear becomes a fashion statement within and outside the home

Implications - Sleepwear is now helping consumers make fashion statements outside the home, as it's now being used as inspiration for the designs of everything from wedding dresses to celebrity streetwear collaborations. This shift speaks to the changing face of the fashion world, which went from prioritizing conspicuous luxury to a more subtle form of exclusivity that better caters to younger demographics.