Ethos is the Greek word for character.…And Greek philosopher Aristotle referred to ethical appeal…as a way for a speaker to build trust…and influence their audience.…The topic of a speaker's credibility is a broad one, but…credibility is the brand that represents you as the speaker.…It can be divided into to perceptions, actions and behaviors.…So as I refer to each credibility area,…think of how you come across to your intended audience.…Let's start with perceptions.…

If you're speaking to a group where you're an outsider,…it really helps if someone introduces you from the…inside of the organization,…someone who the audience trusts and respects.…If you cannot make that happen, try to connect with…members of your audience before your presentation.…Introduce yourself.…Try to find out what interest they have in your topic.…This gives you a chance to get to know your audience…and customize your presentation even more.…Your goal is to manage the perception of an outsider…by having relevant information.…

Now, in Katie's case her past presentation to the group,…

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Author

Released

6/2/2014

What makes a compelling presentation? A presentation that is built on strong research, tailored to your audience's interests, and designed to anticipate and answer questions about your message. In this course, author and Kelley Business School professor Tatiana Kolovou teaches you how to prepare strong business presentations. Learn how to find your story, appeal to logic and emotion, gain credibility, build a deck, and deliver a compelling presentation. Along the way, follow Katie, a young professional, as she prepares to give a presentation to the executives at her organization.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Topics include:

Analyzing your audience

Strategizing for possible audience reaction

Building credibility with your audience

Collecting information

Organizing content

Designing slides

Practicing your presentation

Holding a Q&A session<br><br>

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.