With big hopes, Taunton’s Mike and Melody West have rolled out a homemade brand of frosted, cinnamon-laced baked goods called “Smackadoodles.”

The married couple has started selling their soft, sweet cinnamon rolls on the weekends at the Taunton Farmer’s Market at the First Parish Church, but they hope that the treat will catch on and the business will become a burgeoning storefront operation.

“I’m looking to compete with Cinnabon,” said a confident Mike West, claiming his swirled confection is superior to that of the national chain. “We have a special recipe. I think Smackadoodles could be a great business.”

In addition to classic style buns, each week the Wests come up with a new specialty flavor, dropping the cinnamon, but retaining the pillow-like texture of the roll, with offerings such as caramel apple pie, Oreo truffle, pumpkin pie, chocolate chip cookies, banana with Nutella, strawberry crème or s’mores.

While the two have big dreams, they have taken a humble business approach, using the Sunday farmer’s market as the retail location for Smackadoodles. But the business also sells directly to ice cream shops in the area, including Amaro’s Bros. Ice Cream in Taunton and Gelato House in Fall River, that use the cinnamon buns as part of special ice cream sundaes.

“We’re looking to build the business,” Mike West said.

So why are they called Smackadoodles? The short story is that the cinnamon rolls are “lip-smacking good,” Melody West said. But Smackadoodles was actually used because it is a nickname that their 5-year-old daughter Sadie assumed for herself, as a mutation from “Sadiedoodle,” a name that her dad playfully called her before.

“Smackadoodles sounded cute,” said Melody West, who thought of the business name, which has a signature logo with the image of a blonde girl in a polka dot dress. “I wanted something different. It’s lip smacking good.”

The Wests, who have five children, started selling boxes of their cinnamon rolls to friends, family and coworkers about two years ago after baking them for a company party at the Seekonk-based WSTL radio station, where the sweets were quickly scarfed down. People bought the cinnamon rolls as Christmas presents and gifts for other occasions, and Smackadoodles grew from there.

“People at the station loved them,” said Mike West, a morning radio host, who bakes the rolls in his home kitchen along with his wife. “They said, 'You should really start selling these.' We said, ‘Hey, let’s make a go at it.’ Hopefully it will turn into a bakery or a storefront, maybe around the Taunton Green.”

The Taunton Farmer’s Market is open from 11 a.m. until 2 p.m., each Sunday this summer. The original style cinnamon buns cost $2 each (or four for $7, or 6 for $10), while the specialty buns cost $3 apiece.