Sunday, 21 November 2010

LN-CC Store finally open!!!!

Wow! it's finally here, the LN-CC London Store is now open for business! i've been working on this project now for about 3 months with my magnificent father, the work horse, Christopher Card. Together we made 3 showrooms, A library, and 2 conjoining corridors that link the space. There is so much I want to say about this project I don't know where to begin. So here are a couple of links, interviews and the first batch of pictures. (expect to see a lot more from this in the next couple of months.)

So..... to begin, some PR blurb!

A new London based retail concept, LN-CC is a project initiated by John Skelton (ex oki-ni and Harrods) and Daniel Mitchell with store design by celebrated set designer Gary Card.

Product includes menswear, womenswear- both new and archive collections based around a concept of unisex styling, books curated by collector Conor Donlon and a specially selected music offer.

The store consists of three concept rooms, a book and record store, a music room for private events, a working studio and is linked together by an indoor forest and futuristic skeletal tunnel constructed from raw wood and orange Perspex. Each room has it's own theme that as a whole embodies the LN-CC vision. For phase 2 in 2011 we will open a new, larger room to be used as a gallery space for exhibitions and screenings (details tbc).

This project is more than a store, it's an evolving platform of curated ideas encompassing clothing, music and art in both a physical and digital environment.

Hi, Gary! It looks amazing I was wondering what you guys doing downstair everyday..(I was interning in fashion studio at shacklewell lane studio n saw u everyday there) n finally I know what you were doing!!