Integrated Case Study

Bavul.com is Turkey's well-known Online Travel Agency. You can book flight tickets and hotel accommodation online at the lowest fares.

Unfortunately, Paravion / bavul.com have stopped their operations in Turkey.

Goals

Maximize Organic Traffic

Raise Brand Awareness

Increase Online Sales Revenue

Approach

Site Wide Technical SEO Audit

Extensive Content Marketing Strategy

Used RLSA AdWords Campaigns

Raise Brand Awareness With Social Media Marketing

Promotional E-Mail Marketing

Results

Organic Visibility Increased By %150

Blog Traffic Is 4x Higher Than The Old Blog

CPC E-Commerce Conversion Rate Is One Of The Highest Among The Traffic Sources

What We've Done

The first step was to ensure maximizing the SEO value of the brand. After preparing a site wide technical audit, Kubix Digital worked closely with the Bavul & Zitec team to apply the technical recommendations and to utilize advanced keyword techniques to maximize organic traffic even for very competitive keywords.

In addition Kubix Digital also devised an on-going content marketing strategy. We have designed a separate blog template with Wordpress and prepared a blog content plan to generate relevant organic traffic. This traffic, in turn, generated high quality links for Bavul.com and indirectly increased ranking for the website.

We have determined that the brand was missing opportunities in the Google AdWords campaign structure. Together we worked to implement a campaign strategy for specific services as well as more generic terms, all in an effort to convert paid search traffic into revenue. We continuously worked on optimizing and improving our strategy.

What We've Achieved

Since we have started working with Bavul.com in 2014, the organic visibility increased by %150. The technical improvements together with the Web Agency Zitec helped us increasing the organic performance of the website.

But also our content marketing efforts led to a higher organic visibility and improved brand awareness for niche but related search terms. With implementing the new blog format we have quadrupled the blog traffic.

Beside organic visibility and higher traffic, we have also improved the online revenue. The CPC e-commerce conversion rate is still the highest among all traffic sources.

As Paravion / Bavul.com we’re really pleased with the service we’re receiving from Kubix Digital. The team provides an exceptional level of digital marketing knowledge alongside practical hands-on day to day support!