Au Bon Pain

Reinventing the Menu for Folks On-The-Move

CHALLENGE

A Global Restaurant Chain That Fits in Your Pocket

When you're hungry and on the move, the only menu that matters is the one nearby. Au Bon Pain needed their menu to move with their customers. But with so many cafes across the globe, no two menus were alike. Our challenge was to serve the right information to the right people, every time.

RESULTS

A Website That Captures the Café Essence

We created a custom branded website experience that leveraged geo-location services to help customers locate their favorite cafés and to easily learn about the fresh specials, the soups-of-the-day, and everything else their local Au Bon Pain served.