The Story Economy Blog

When you’re in business, not everyone will like what you have to say. If you like to be liked (as I do), this sort of stinks.
But there’s another way to think of this. Having a strong point of view means that someone (or maybe a lot of people)…

If you’re following along, you’ll remember that last week, I wrote about how businesses over-rely on things like bullet points and features and benefits (the what and how) in their marketing copy, instead of clearly expressing their WHY. In doing…

My brothers and sisters (and even my own mother!) have sometimes accused me of being a diva. I know it’s their way of teasing me because I’m the youngest (of 7!), and I didn’t have to share bathwater or a bedroom.
Yes, it’s true that by the…

I am so excited you’re all here! Many of you getting this very first newsletter are family or friends (thanks for signing up!). But some of you, I just met. And since it’s always good to share interesting details about yourself when you meet someone,…