The firm works with a network of partners across cities while customer on-boarding and transactions are done online. In line with its plans to tap the mass market of retail investors, the platform has ventured into other languages, starting with Hindi.

The startup claims to have customers across 200 cities and business partners in over 15 cities.

Nivesh.com, which launched operations in January last year, was founded in August 2016 by Garg and Sridhar Srinivasan.

“Savings are moving to financial assets and the Indian market is massively under-penetrated,” said Vivek Khare, director-strategy at LetsVenture.”While a lot of current players are focused on already penetrated metros, Nivesh is putting an emphasis on the large markets outside of the big cities where investors need hand-holding.”

A number of startups, such as Amigobulls, Belita, Inkmonk, Ketto, PosterGully, iTraveller, Aureus Analytics and Testbook.com, have raised funding via LetsVenture. Over the past five years, the platform has helped more than 100 startups raise funding.