Look for the "Co-op Basics" purple signs and Field Day-branded products throughout the grocery aisles at rock bottom prices. The Viroqua Food Co-op is a member of the National Co-op Grocers, along with 148 other food co-ops across the country operating 202 different locations. By joining together with other co-ops, we are stronger together because this enables us to purchase predominantly certified organic Field Day products as one large group in order to lower costs and in turn, pass that savings on to you.

As part of our Mission, the "...Viroqua Food Co-op emphasizes organic and local foods and products to promote the long-term health of individuals and the environment..." Co-op Basics is a selection of staple organic and natural foods and household goods priced below and sometimes well below, suggested retail price. It’s exciting to grow our Co-op Basics Program to bring more options to our customers.