Tag Archives: Smarterflo

Just like most people, Smarterflo product designer Dotan Saguy loves the iPhone. But as any good mobile accessories designer should, he's always looking for ways to make life easier. Enter the Smarter Stand for iPhone. Simple and ingenious, this new iPhone accessory from Starterflo is one of best ideas we've seen lately, solving two of the little issues we've all had with the iPhone for some time.

In a video for Kickstarter, where Smarterflo is trying to raise $15,000 to get the Smarter Stand made, Saguy explains how he first thought up his new design:

"There's two things that have been bugging me for years about the iPhone. The first one is, to try to prop it up against something is nearly impossible. The second thing is, when I try to bring my earbuds out of my pocket, to try to tangle them out is just a nightmare."

But Saguy realized that using the iPhone's headphone plug could allow him to make an easily portable kickstand that didn't require a case for the device and didn't add any bulk. The result is a new, minialistic iPhone stand that plugs into the headphone jack while also allowing you to use your headphones and while keeping them tangle free.

To call the Smarter Stand a desktop stand is a little hyperbolic, since the accessory is so small you can slip it in your pocket and take it from place to place with you, another clever feature of this accessory. And, aside from acting as a spool for tangle-free earbuds, it works with or without a case and is compatible with both iPhone and iPod Touch.

This isn't the first stroke of genius to come out of Smarterflo. The company launched their Smarter Stand for iPad only this past June on Kickstarter, to amazing response and great success. And we at Pure Mobile have a feeling they're in for even greater things with their amazingly simple and exceedingly clever new iPhone accessory.