Welcome to the Future: TechFest

Client: Techfest

Services: PR

TechFest – Cluj Technology Festival, the first festival in Transylvania dedicated to technology, gathered in Cluj-Napoca mid-november 2016 numerous companies, entrepreneurs and programmers passionate about technology and innovation. The first edition meant 10 days, 10 locations, 10 events that caught the attention of all those who look towards the future of the technology.

Vitrina Advertising was the communication partner of this first edition of TechFest, the PR department developing a broad communication campaign which generated more than 250 articles in the general and specialty national media, facilitated the presence of the organizers in TV and radio shows and contributed to the attraction of the 3,200 participants and 150,000 visitors.

The Vitrina team dedicated to the project was formed by Ioana Căprar (Account Manager), Raluca Crișan (PR Manager) and Iulia Romana Pop (PR Executive).