Rousselot

Digital banners

We created a suite of digital banners that successfully elevated Rousselot’s online brand awareness.

After creating a range of animated digital banners to support the suite of print advertisements we had developed for Rousselot’s sub-brand Peptan, we were asked to produce an animated banner style for their sister sub-brand ‘Gelatine’. The digital banners consisted of four ‘slides’ of information detailing the product benefits and highlighting the various trade shows the company would be attending.

Digital banners are a core element within any online marketing campaign, and offer a number of benefits over static ones. By providing movement on a site, a dynamic digital banner can draw attention to a brand. It also provides an opportunity to cycle through a number of messages using multiple frames.

In the case of the Rousselot Gelatine banners we drew attention to the benefits of the product with short bullet-pointed lists and clear typography. Animated banners also tend to generate higher click-through rates, driving traffic to your website or landing page, and are a good platform to elevate your online brand awareness.

Working within the technical requirements of the websites on which the banners were to be shown, we kept the layout and transitions simple in order to keep the file size to a minimum in consideration of web page loading times.

Sage

Digital marketing campaign

We capitalised on the idea of 'discovering opportunity' with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.

Manchester Airports Group

Integrated ad campaign

Our client needed a marketing agency that could help them shape not just their digital strategy, but also their overall marketing strategy. Our ideas helped change perceptions of airport parking, and generated a significant uplift in service bookings around the country.

Ocean Spray

Web banner advertising

To complement the trade press advertising campaign we had designed for Ocean Spray Ingredient Technology Group's cranberry product, Berry Fusion Fruits, we were also tasked with designing a simple, but effective web banner advertising campaign to target the online market.