Press Release

Solidiance Digital Published a White Paper Titled "Digitization in the Lubricant Industry"

Profound change is underway in the lubricants market, from automation of processes to changes in the business models. Changes in the lubricant market are influenced by the, rising number of electric vehicles around the world, robots in manufacturing and co-sharing mobility platforms. Integrating digital strategy into the business model has become a requirement for a

Singapore, Singapore, September 15, 2017 --(PR.com)-- What can digital strategy do for your lubricant businesses?

Profound change is underway in the lubricants market, from automation of processes to changes in the business models. Changes in the lubricant market are influenced by the rising number of electric vehicles around the world, robots in manufacturing and co-sharing mobility platforms. Integrating digital strategy into the business model has become a requirement for all lubricant manufacturers. Latest report published by Solidiance Digital, states that reluctance to embrace digital - a head in the sand approach - will result in a loss of competitiveness and ultimately render a company’s strategy obsolete.

“Digitization in the Lubricant Industry” white paper explores the ways in which digitization can help lubricant companies sustain their growth. It provides a better view of these changes that are disrupting the market and transforming the industries. Globalization has played a significant part in creation of strategic uncertainty that complicates the value chain. Manufacturers are facing a complex route to market with highly granular distribution chains with multiple suppliers, blenders, importers, distributors, and retailers. Moreover, competition on price is increasing across segments with some player killing the margins with discounted prices and offers.

On the other hand, digitization is providing new opportunities to lubricant businesses to access customers, to manage supply chains, to create customer relationships, and to get smarter. According to this whitepaper, allowing for more agile action to react to a rapidly changing global business landscape by finding ways to better:

· Manage channel stakeholders · Engage with end-users to more efficiently differentiate your brand, with personalized and targeted content and communication· Understand your business and your data in real time to make faster and smarter decisions.

“What we clearly see is that the market for lubricant companies in Asia is rapidly changing with an increasing number of electric vehicles, robots in manufacturing, hyper capacity drones, and co-sharing mobility platforms transforming markets at a very fast pace. Emerging markets and their hungry demand for transportation are still carrying the lubricant industry; but for how long? China and India have very clear Electrical Vehicles plans that will dramatically impact the lubricant industry,” said Damien Duhamel, CEO and co-Founder of Soldiance.

To download the complete version of the white paper visit Solidiance Digital.