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Marina And The Diamonds

in less than 2 weeks HMV will launch the Next Big Thing ‘festival’ in London which goes on for weeks and showcases some seriously ambitious talent. If you’re in London then its certainly a chance to see some of the acts who have no excuse not to be seriously ‘big’ this year. People like Ellie Goulding and Marina and the Diamonds who did very well from BBC exposure will be making headline appearances at thier respective shows and will pull the crowds for sure. Local boys, The Cheek have a headline slot and a completely new (and rather wonderful) sound to anyone who last saw them at a house party under the name Cheeky Cheeky and The Nosebleeds.

There some nice suprises on the lineups for everyone who wont buy the hype. Anyone who knows the name of this blog will need no more encouragement go and see to Slow Club, but you can also have a night curated by cooler-than-you-know label Bella Union, where you can catch the rather mysterious Lone Wolf as well asLawrence Arabia. I cant resist the remix darling Miike Snow and utterly 8os Music Go Music on the same bill (indeed I bought my ticket today), but I nearly weakened for the rather more chic offerings from Eliza Doolittle on the 9th.

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Music Go Music – Warm In The Shadows

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Miike Snow vs Vampire Weekend – The Kids Dont Stand A Chance

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Eliza Doolittle – Police Car

Its has almost been guaranteed by the powers above that at least one of these acts will be the chart topping titans of a generation, but don’t go for next years bragging rights. Its not about finding this years BIG thing and feeling smug, this is a chance to let what could be your favourite act of this shiny decade get onto your radar and feeling better. So dont wait for next years tidal wave of hype, let your roots spread now.

And watch out for the serious amount of production talent around at the moment. Ellie Goulding remixes have collectvely recieved 1,000,000 views already and Delphic seem to offer more and more outlandish mixes of most of thier tracks. Im pretty sure that the first thing an internet wandering teen would do if you mention La Roux is yell “DUBSTEP”.