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Today's Big Question:

Why Do I Need a Responsive Website in Denver?

While all types of online marketing continue to expand, the importance of designing a mobile friendly website now dominates discussions related to website development. Search engines are registering record growth in the numbers of users relying on mobile devices to conduct their online searches. That means web developers who aren't using custom style sheets and flexible layouts, are not structured to use take advantage of the trend suffer as their page rankings rapidly drops.

At SiteWired, we're fully aware of the trend and design sites structured to take advantage of the growth in mobile device growth while, at the same time, retaining features necessary for viewing a site on larger screen sizes. There are several considerations needing to be recognized when developing mobile friendly sites.

Mobile Device Users Tend to Be Task-Focused

When a mobile device user visits a site, they're not likely to be simply browsing. They're there for a specific purpose. A frontend developer is able to create parameters that recognize specific screen dimensions of the phone loading the site and set the viewport so it displays properly. Mobile users also then to be somewhat fickle. If the site takes too long to load or if navigating to the necessary information is awkward, they tend to quickly abandon the site and go elsewhere to spend their money. Well-designed sites take the simple steps such as setting the text size, screen width, and a generally flexible layout so that the ux design allows any user to find what they need.

Mobile Device Users are Buyers!

Statistics indicate site visitors using a mobile browser tend to convert to buyers. That's why Mobile Friendly Websites are so important. Bottom line profits are solid evidence of success, and at SiteWired our designing technique is meant to convert visitors into customers. We design and test sites for our clients to ensure they work the way they're supposed to and are convenient for users. Responsive website design Denver ensures your site is easily seen and navigated by all users by focusing on using proper device and browser widths.

Today's Mobile Apps are Used for Business

Mobile users frequently take advantage of websites to verify information even while shopping at brick-and-mortar locations. Price checking is only one use of mobile devices, suggesting providing product details online will tend to enhance a customer's shopping experience. Industry statistics indicate 70 percent of customers routinely check a mobile friendly site to verify information when making buying decisions. When your site is well designed, your customers easily locate and evaluate any information they need. Conversely, sites that are not mobile friendly tend to push shoppers to competitors' sites. Our frontend developers will make sure that your ux design will always keep the customers flow in mind.

Information on Mobile Sites Should Be Easy to Access

For many users, the mobile version of a website is the preferred version that they are much more likely to access. It is quick to pull up a choice of companies on your smartphone when you are on the go, letting people choose which contractor to hire for a job, what product to buy, or where to eat.

When designing a mobile website, our team ensures that your website visitors will be able to easily navigate it across various screen dimensions. This makes it easy for them to make decisions or research your company on the go. They can buy your product or schedule a service appointment no matter where they are, without having to hunt all over your website to find your information. Essentially, for mobile sites, it is not just important to have the information visitors want but to also have it easily accessible.

Menu Design Becomes Crucial

While the menu for a website is important on desktop computer screen sizes, this is even more the case on the mobile version of a website. A mobile website’s design must include menus, with proper text sizes that collapse in a simple way yet remain easily accessible. If the menu remains open by default, it will take up too much space on the mobile website, room that could otherwise be used to share important content. When the menu does open, ensure that it does not block the most important information, such as your call to action.

You also have to think about the various pages within your navigation menu and whether they remain readable on a mobile phone. If your website, for example, has an expansive menu with multiple headings and subheadings, trying to include all of these on your mobile design could require users to scroll and zoom, ruining the user experience. These are simple steps to consider, so that your mobile menu is easy to use!

For Maximum Returns, Differentiate Yourself From Competitors

Differentiating your site from those of competitors can, and often does, determine how successful the website will be. The majority of websites today still have not made the changes necessary to provide a quality experience for mobile device users, like to set the viewport. That's an opportunity for your website to shine in a sea of lackluster sites. Speed is always important, and mobile device users tend to jump to another site quickly if a page fails to open in about three seconds. Appearance is also important, and sites not optimized for viewing on mobile browser tend to drive visitors to competitors' sites. SiteWired's design team carefully crafts sites that encourage visitors to stay on your site and buy rather than simply shop.

A Strong Mobile Design Boosts Your Search Engine Ranking

Those in the world of responsive website design and content creation know that Google occasionally makes changes to the ways that it ranks websites and it is now working towards mobile first indexing. This is being rolled out slowly, but in the very near future, websites that do not function well on mobile devices using custom style sheets will see their search engine rank dropping. That translates to lost visibility and a decrease in sales and conversions.

Our mobile design team stays up-to-date with all of the search engine ranking criteria and algorithms, including mobile first indexing. Google mostly looks at the desktop website and meta tags for its ranking, indexing, and crawling systems. When you bring mobile first indexing into play, your visits can accomplish all tasks on your website from their mobile phone. This is extremely beneficial for people who only browse the internet from their smartphones. This change means that the quality of your mobile web design will directly impact how well your website ranks on the most popular search engine.

Your Mobile Website Should Mimic Your Desktop Website

Thanks to our experience at SiteWired as one of the leading web developers in the area, we are well aware that responsive designing tends to best when they offer the same information and experience as the desktop versions; this will also be a factor for Google’s mobile first indexing. You want your mobile website to be uniform with the desktop version with both key content and meta tags. The metadata includes all the titles and descriptions while the key content includes video, images, and text. Having a mobile version of your website with a slightly different URL (such as m.yourwebsite.com) is fine, as long as the content is identical across the two versions of the website. That said, your website should be able to be accessed on any computer screen, from the same URL.

Instead of having to create to separate websites for various screen sizes, and browser widths, web designers have turned to responsive designing technique with the latest html and css style. This design will respond to the type of device the visitor is using as well as its width. This allows for a seamless user experience with the same content on desktop, smartphones, and tablets.

Are you still asking, "Why do I need a mobile friendly website?" If you are, we're here to provide the answers. It's also important to realize online marketing strategies are quickly evolving. A site that appeared to be effective in the past likely needs attention to meet the demands of today's users. We're here to make sure your site is always up-to-date and generating the returns your business needs.