• Ideation is the creative process of generating, developing and communicating new ideas

• These ideas can be for starting a new business, a new product, new content, or even just inventive ways of talking about or marketing an existing product or service.

• In an ideation session “you introduce new stimuli to excite people’s brains in a new way.

• Purpose of this workshop is to create a shift and change in the way people think things.

Why LEGO SERIOUS PLAY?®

• The LEGO® SERIOUS PLAY® methodology is an innovative, experimental process designed to enhance innovation and business performance.

• When You Build in the world, You Build in your Mind

• Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process.

• It’s totally experiential.

“You can learn more about a person in an hour of play than you can from a lifetime of conversation” - Plato

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