Ichiba, Level -2 Westfield, London

About the event

On 1st October, Japan Centre’s Ichiba, Europe’s largest Japanese food hall will be heralding the annual occasion of World Sake Day with a fantastic line-up of giveaways, sampling and discounts, not only on the day itself, but also with their World Sake Day sale on 5th and 6th October.

A significant day in the Japanese calendar, World Sake Day, also known as “Nihonshu no Hi" is recognised by the Japan Sake Brewers Association and marks a tradition dating back to 1978. Since then, it has become a national day of recognition for this premium rice-based beverage with a nod towards Japanese culture, it importantly commemorates the sake history and its numerous skilled brewers who are part of the trade.

Ichiba sells both alcoholic and no-alcohol varieties of sake in its Westfield store. There will be free tastings on 5th October from 3pm-7pm for you to try before you buy, with discounts across the Gekkeikan sake range, including their award-winning Tokusen and "NEW FREE" no alcohol sakes.

Seeking all discerning sake drinkers or those with a curious palate, celebrate the wonders of this national beverage at Europe’s largest Japanese one-stop-shop, and be prepared for a barrel-full of fun!