‘Design’, like art, is very subjective and it is important to understand why you
need it. Essentially graphic design is the visual part of your marketing and it has
a clear purpose to serve. It conveys an unwritten message to your potential and existing
customers about the quality of your products and services, your attention to detail,
your prices and your core values.

You may be aware of terms like ‘branding’ and ‘company image’, but these are simply
ways of explaining that design is a holistic process. For instance, it could be applied
to your stationery, vehicles, the sign outside your office, flags, T-shirts, website,
leaflets, banners, business cards - the whole gamut of your activities.

In essence, design leaves your customers with no doubt about who you are and what
you stand for.