NYFW Edition – GUCCIGHOST launch w/ Trevor Andrew

The story of how a former Olympic Canadian snowboarder named Trevor Andrew caught the attention of Alessandro Michele with his playful online persona GucciGhost.

Three years ago, Trevor Andrew was an ex-Olympic snowboarder working in Bed-Stuy with a peculiar obsession with the Italian luxury label Gucci. He needed a last-minute costume for Halloween, so he cut a pair of holes in his fine Gucci bedsheets and called it a night. As he walked around, New Yorkers everywhere catcalled him: “Hey! Gucci ghost!” An idea took hold. Encouraged, Andrew began to run all over New York painting his interpretation of the iconic Gucci logo on every surface he could find, later posting the images to his personal Instagram using the hashtag #guccighost. To his surprise, he attracted a following. When Andrew met Michele, he said they enjoyed an instant bond, just like when he met other skateboarders when he was younger. “It was like we vibed immediately,” he said. The collaboration on the fall collection flowed just as easily, with Andrew painting on bags his now-signature “REAL LOVE” logo above Gucci’s own, as well as the iconic double ‘G’ and, of course, ghosts. “When I first started this GucciGhost project, a lot of people were like, ‘Yo, you’re crazy man. It’s never going to work. They’re never going to talk to you. Those guys don’t even light their own cigarettes!’” he said. “But that’s just so not true and I’m so glad I kept pushing the concept. I was so honored for it to have gone as far as it did. But I would have been content with, ‘He’s cool.’”