This week, DvF announced that Nathan Jenden will return to the label as “chief design officer and VP, creative“. He previously served as the brand’s creative director before stepping down in 2011, after 10 years to focus on his own label.

Jenden‘s first full collection for the brand will be for Fall 2018, shown in February.

In a press release announcing the news, DvF founder Diane von Furstenberg offered the following statement:

“IT IS WITH JOY AND PRIDE THAT I LOOK FORWARD TO WELCOMING NATHAN BACK AT DVF. NATHAN IS AN EXTREMELY TALENTED AND TECHNICALLY SKILLFUL DESIGNER WHO ALSO HAS A GREAT GIFT AT SURROUNDING HIMSELF WITH YOUNG, EMERGING TALENT. HE TOTALLY EMBRACES THE DVF WOMAN AND THE BRAND ENJOYED ITS GREATEST COMMERCIAL SUCCESS DURING HIS TENURE“.

According to the release, Jenden will report to both DvF and the company’s board.

Said Jenden in a statement:

“THE FUNDAMENTAL ESSENCE OF DVF THAT DIANE CREATED IS AN IDENTITY THAT HAS EMPOWERED WOMEN EVERYWHERE, DELIVERING ACCESSIBLE STYLE, CONFIDENCE, INDEPENDENCE AND A SENSE OF SELF-WORTH. DIANE DELIVERS THAT MESSAGE NOT ONLY THROUGH FASHION, BUT IN HER APPROACH TO LIFE, HER LOVE OF ART, CULTURE, DIVERSITY AND PHILANTHROPY. I SEE DVF AS BEING MORE RELEVANT TODAY THAN IT EVER WAS IN ITS MESSAGE OF SELF-EMPOWERMENT WHILE BEING DYNAMIC AND MODERN. I WANT TO GIVE THE DVF GIRL WHAT SHE WANTS WHEN SHE WANTS IT, AND WITH THE JOIE DE VIVRE AND SENSE OF PURPOSE THAT EPITOMIZES DIANE, DVF THE BRAND AND THE SPIRIT OF WOMEN TODAY. AND MOST IMPORTANTLY OF ALL I WANT TO MAKE GREAT CLOTHES THAT RESONATE WITH WOMEN.”

The British designer will oversee all of the brand’s design. Born in London, where he studied at Central Saint Martins and the Royal College of Art, Nathan Jenden cut his teeth in Paris at John Galliano. He subsequently moved to New York in 1998, where he worked as design director for Daryl K before joining DVF and creating his own women’s ready-to-wear brand.

Last Month, (December 16), DM Fashion Book confirmed that Scottish designer Jonathan Saudners, who was appointed Creative Director in May 2016 (see it here) has quit the label after a little more 18 months at the US-based label (see it here).

On Tuesday (December 12), we reported that Diane von Fürstenberg‘s Japanese partner Sanei International, a subsidiary of TSI Holdings, has decided to withdraw from the business (see it here).

On Monday (December 11), we alsoreported that Belgian-American fashion designer, Diane von Fürstenberg, who is best known for her iconic wrap dress is selling an equality stake in her namesake label, which she founded in 1972. The 70-year-old designer is looking for an investor willing to acquire a stake in the US -based fashion label and support it through a new expansion phase (see ithere).

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com
Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.