Shop Sugar.

The Sugar brand was first introduced to teen consumers over 16 years ago in apparel, and has since been successful in footwear, cosmetics, handbags, and clothing.

The Sugar Collection features girly, contemporary footwear and handbags for those that love to show off their own unique, individual style. Expect casual, fun styles in an array of prints and materials each equipped with a touch of humor and spunk keeping the brand fresh and delightfully unpredictable.

Sugar's energy and youthfulness has created an unmistakable fan base finding sweet success among the fashionably young. BUT, don't be fooled by the namesake! Sugar is equally feisty as she is sweet, made apparent by the well-known logo, The Wink Girl, whose sassy attitude brings a fun familiarity to the clients who have grown up with her.