Attract Targeted Prospects with a Lead Magnet

A Lead Magnet is a ‘bribe’ offering something of value to a prospect in exchange for their contact information.

The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer, and build an audience of prospects which will get to know you , like you , and trust you.

An effective lead magnet will offer a specific solution to a known problem for your target audience.

A perfect lead magnet will be used immediately by your prospect and the more value they receive from it the better, the intent is to prove that we are a reliable source of help , ALWAYS OVER DELIVER HERE.

TYPES OF LEAD MAGNETS

Training videos

Software

Cheat Sheets

Written Report

Product Review

5 Key Things your Lead Magnet Must Contain

Make a huge promise

Offer a specific solution

Have a high perceived value

Deliver a high actual value

Be immediately consumed

Here is an example of a great lead magnet :

I use an easy to use , drag and drop lead magnet creation tool to create my lead magnets called Leadpages it is a one stop shop for lead magnets , landing pages etc.