Tag Archives: decision-making

As I pointed out last week, the consumer culture is structured to propel us to buy, buy, and buy even more, without thinking. From the consumer side of the equation, it’s so easy to react mindlessly to the demands of the culture and then find ourselves dealing with the consequences of excess.

Why does overconsumption matter? Because there’s too much collateral damage when purchase decisions are dictated by businesses that have a vested interest in getting us to buy more than we ever thought we needed.

Collateral damage from the profit-at-all-cost paradigm

Over-indebtedness, which leaves us with no capacity to cope with emergencies such as interest rate increases and job losses. In March 2017, Statistics Canada reported that the country’s average household debt-to-income ratio hit a record high of 167%. This means that Canadians owed $1.67 for each $1 they generated in disposable income, In everyday terms, this suggests that many Canadians are living beyond their means or, at best, are just making ends meet.

Environmental impacts, in more ways than most of us can imagine. Air pollution, climate change, and overpopulation are familiar issues, but a list of 25 on Conserve Energy Future reminds us about others such as light and noise pollution, urban sprawl, and medical waste.

Chronic health issues, caused by stress on many levels. Overconsumption leads to the emotional stress of over-indebtedness, the physical stress of eating food contaminated with pesticides and heavy metals, and the mental stress of trying to sort through overwhelming amounts of information in an attempt to figure out what to do to remain financially and physically healthy.

What can we do?

We can start by taking responsibility for our part in this dysfunctional system. As long as we continue purchasing what corporations sell, we are reinforcing their bad behaviour and they will continue doing what they’re doing.

Last week I wrote about the dilemmas of too much information. It strikes me that too much information is like having too much choice. It complicates things, even though there’s a good side as well.

The paradox of choice caught my attention when I was teaching college classes about consumer issues. In the TED Talk below, researcher Barry Schwartz speaks about choosing consumer goods, but his findings can also be applied to health and wellness decisions. Continue reading →