The Quarter Century Jacket from Los Angeles based clothing brand RPM West reached its Kickstarter goal of $20,000 in just 24 hours. Today, with 30 days left to go, they have raised nearly five times that goal. So what's the big deal? What's so cool about this jacket?

To start, RPM West is making a bold claim—that the Quarter Century Jacket is so hardworking and durable that it will last you (you guessed it) 25 years. It's also made in the USA and the jacket's design, like the company's other products—Japanese selvedge jeans and chinos also built to last—is refreshingly simple. It's a chore coat with reinforced elbows and triple-stitch construction that comes in a handful of earthy colors. A.k.a. It's a crowd-pleaser. Last but not least, RPM West has gone the direct-to-customer route. That means you pay $159 for a jacket that'll last well into your middle age. That's pretty good cost per wear. You can get your hands on one right now, through Kickstarter, essentially making their campaign a very lucrative pre-order sale. Smart move.