About the course

Overview

This one-day course is the UK’s most popular introduction to online PR and social media marketing.

You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.

Program

Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.

Course Requirements: A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT.

Who should attend?

This course is ideal for communications, marketing, public relations and e-commerce professionals, looking for an introduction to using social media channels within a marketing strategy.

How will I benefit?

Understand how to align your social media strategy against business objectives

Understand the risks of social media and plan effective strategies to manage your reputation online

To be able to apply a rigorous planning process to all stages of the social media lifecycle

To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity

To be able to measure the success of your social media activity

What will I learn?

The course covers:

Examples of good/bad use of social media & online PR

Planning online PR and social media

Objectives and metrics

Research and mapping

Tools, tactics, targets and teams

Developing a strategy

Online reputation management

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at training@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Other dates for this course

Enquiries

If you're experienced in putting the tools and techniques of social media and online PR into practice at work, our Multichannel Marketing and the Customer Journey is an ideal follow on from this course. Focusing on understanding social media in the wider context of cross-functional communications and customer behaviour, the course provides a strategic understanding of the social media landscape and delves into issues such as effective buzz creation, measurement, and the implications of including social media in a multichannel strategy.

Testimonials

One of the best trainers I have ever had. Communicated everything very well, related to everyone and had advice for each attendee on how to improve their online strategy.

EMEA PR Manager, Kingston Technology Europe Ltd

One of the best and most practical courses I have attended. The trainer was very clear and used an excellent range of case studies to help explain the concepts under discussion

Director of Corporate Communications, Stagecoach Group

We got to ask questions and were pushed to think about and relate to our own challenges. I liked the mix of people that were from agency and in-house, this helped me learn more about brand challenges and aims in social media.