Easy set up,
expert
analytics.

what we do
//

Whatify provides state-of-the-art, automatic photo analytics to Etsy
(and Shopify!)
sellers. Whatify is scientifically proven to increase sales by an average of 10%, and all it takes is a few minutes of set up!

Research shows that a product’s photo quality is the biggest driver of its sales, even more than its tags, price, or customer reviews. We’ve tested thousands of photos, and we’ve learned that it’s incredibly hard to predict which photos will perform the best. While of course there are best practices for product photography, there are no hard and fast rules for determining which photo will drive the most sales. The only way to reliably pick the best photo is to run a test. And that’s where we come in.

We have developed an empirical way to determine which photo will drive more traffic and sales to your shop. We’ve designed our analytical process to deliver reliable results. And the best part? It’s automatic. You know your business; we know data. We want to let you do your thing while we do ours, and we’re confident that our tools and expertise will help your business succeed.

New features coming soon!

Whatify will soon be available to Shopify sellers! Sign up for our waiting list and once we launch on Shopify you can try it free, plus receive a discount of 50% if you choose to subscribe!

how it works
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A/B testing is a systematic method for trying different options to see what performs best. Essentially, we take your first two photos — photo A and photo B — and switch them back and forth for a set period of time. It sounds simple, but our tool accounts for all of the fluctuating variables that could affect the test, making our results highly reliable. Read more about A/B testing and our process.

our team
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We are a professor, an MBA and a designer. We are firm believers in making data-backed decisions—which is the status quo amongst big companies like Google, Amazon, and Netflix. Our goal is to make high-end analytical tools available to small businesses in a way that is both affordable and easy to use. That’s why we have chosen to work with platforms such as Etsy and Shopify: these are places that helps micro-businesses and individual sellers succeed, and where we feel we can make the largest impact.

Jason Abaluck

Founding Partner

Jason is an economist who wants to help everyone — from doctors to Etsy sellers — make better decisions using science rather than guesswork. Jason is Associate Professor of Economics at the Yale School of Management and has an extensive background in statistics and econometric analysis, including administration of large-scale randomized experiments. He holds a Ph.D. in Economics from MIT and an A.B. from Harvard University. In his spare time, he enjoys… just kidding! Jason has no spare time — as you are reading this, he is hunched over his computer in his pajamas eating something called a “meal square,” flipping through pages of algebra to try and increase your sales by a few more percentage points. Keep him in your thoughts!

Jake Phillips

CEO

Jake is a passionate problem solver who is driven to use data and technology for good. He has worked with the New York City Department of Education to improve public high schools and founded a nonprofit to educate incarcerated individuals at Rikers Island. Jake holds an M.B.A. from Yale University and a B.A. in Economics from Brown University. But if we’re keeping it 100, Jake’s managerial prowess was not earned at some fancy-pants school (sorry, Jason) but in the dusty dugouts of McCarren Park, Brooklyn. On these treacherous grounds, Jake led the Righteous Cowboy Lightning — a crew of dubious misfits — to the 2014 Intramural Summer Softball championship.

Megan Gileza

Creative Director

Megan is a designer and a writer who is passionate about creating user experiences with positive impacts. Recently, she’s been working with local businesses and nonprofits to help develop on-target brands. She has a B.A. in English from Virginia Tech and a Post-Bacc Certificate in Graphic Design from MICA. She loves fresh produce, hiking with her pitbull Daario, and drinking copious amounts of coffee almost as much as she loves sexy typography.

customer testimonials
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“Before using Whatify, I was kind of guessing.”

Before using Whatify, I was kind of guessing and asking friends and family. Most of them like the photos with simple white backgrounds, so that’s what I went with. I’d use photos with my kids as the 3rd or 4th photo on the listing. But according to my Whatify results, those images can actually be more effective!

“Whatify takes away the guesswork, so you know which images to use… I would recommend Whatify even if you think you are using the best photos for your product.”

Whatify takes away the guesswork, so you know which images to use to promote the product the best and get more clicks. I would recommend Whatify even if you think you are using the best photos for your products, because it only takes a couple of tweaks, and it may drive someone to buy. I even noticed slight increases in traffic and sales while I was running the test.

“Using whatify is a great way to know if you are on target with your photography and to get suggestions for improvements.”

My experience using Whatify was very positive. I liked the prompt response to my contact when I had questions at first, and I loved how thorough my final report was. Using whatify is a great way to know if you are on target with your photography and to get suggestions for improvements.

“Changing the position of a few photos resulted in more clicks.”

The findings were very useful, and I used the suggested images. I was sort of surprised at my results because the images I used as the main images were attractive to me, so I just assumed the audience would like what I like. That’s not always the case though! Changing the position of a few photos resulted in more clicks.

Whatify's image testing service showed me which product images really resonate with my customers — which enables me to make better decisions about which images I use to capture their attention and draw them into my shop. Their service is easy to use, and their customer support is fantastic!

“Any Etsy seller not using Whatify is really missing out.”

Working with Whatify to test which images attract more customers to my shop has been a very informative experience. The Whatify staff are super helpful and insightful. They have offered suggestions that have already improved the number of buyers visiting my shop. Any Etsy seller not using Whatify is really missing out.

“The process was smooth and required an astonishingly low amount of effort. Whatify is an essential tool for Etsy Sellers.”

Whatify has helped Aycock Designs confirm which images on our shop's listings performed best. The process was smooth and required an astonishingly low amount of effort. Whatify is an essential tool for Etsy Sellers. We recommend Whatify to Etsy sellers that want to take an extra step towards beating their competitors.