After researching the chariy and what they do to
help families living with genetic disorders I got a
real sense of what a “real world problem” is. This
was the first opportunity I had to create a design
for an organisation that works to improve the lives
of real people. On one hand this gave me a strong
sense of purpose, however, it also made me feel
a sense of responsibility in what I was creating. I
was not just making something that was
aesthetically pleasing; the design had to appeal to
as wide an audience as possible to generate sales
and income for the charity to do their work. I
experienced the impact that good design can have
in a meaningful way.

Market Research Results

Market research
In order to obtain information about the target
market I sent out a short online questionnaire to
around 100 women on my Facebook friend list.
By getting responses from people I gained some
suprising results (see right). For example, most
women said they preferred ‘low-key’ designs,
which presented a challenge because the brief
stated they were looking for ‘striking’ designs.
Also, the majority of women said they do not
follow fashion trends, however, the client had
asked for our design to consider colour trends for
Spring/Summer 2018.

5. Do you wear t-shirts that promote a strong
message?

There were a few contadictions between my
research results and what the client had asked for.
Therefore, my job as a designer was to find a
creative solution that met the needs of both
the client and the target market.

I received 35 responses to the questionnaire:
1. Do you prefer t-shirts that are brightly coloured
or more low-key?
2. Do current fashion trends influence what you
buy/wear?
3. Do you prefer feminine or unisex designs?
4. Would you wear a t-shirt with a highly decorative design?