marketing essay

The Manufacturer And Suppliers Of Quality Leather Products Marketing Essay

Published: 23, March 2015

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We are the manufacturer and suppliers of quality leather products, such as leather motorbike suits, jackets, gloves, body protection, leather fashion wears, cordura motorbike suits, cordura motorbike jackets, cordura motorbike trousers, winter wears. Regarding quality control: All the products are made in our own facility by the highly skilled workers who are best in their workmanship and commitment. All manufacturing processes are carried out less than one roof for ensuring complete quality control. Our products are produced with most top quality and well tested materials and are in compliance with the international standards. The quality management system has been properly implemented and is successfully working at all production stages. We carry our all the necessary test, inspection and process control activities to ensure that there is no problem with the products performance. Although our items do not cover all the range but we assure you we can produce a vast range of products. You can send your own original sample or photos for making the counter samples under you specifications. Order, payment & delivery: Retail orders are acceptable and could be charged online by any credit card including pay pal etc. Shipment could be delivered at customers doorstep. Wholesale orders will be go by air cargo or sea cargo. For more products informations/ prices/ delivery time/ shipping charges etc. please contact us.

With all guarantees of best quality and latest designs we always offer competitive market rates which facilitates ourÂ customer to place more and soundÂ orders. WeÂ always try to beÂ strict so far as dates of shipments are agreed between theÂ parties, we try our bestÂ toÂ provide best packing & the lowest offering rates forwarding agents are arranged to avoid excessive forwarding assure excellent services in this field. Further we have a department who can help theÂ importers from the world over in the import of items other thanÂ those manufactured by us without anyÂ charges in this regards. We offer the renewed parties of Pakistan.Â

Leather industry, including leather products, is the second largest export earning sector after textiles. Currently, this sector is contributing around $800 million a year but has the potential to multiply volume of exports with the improvement of quality and diversification in different range of products, specially garments and footwear. Basically, it is a job-oriented sector providing employment to a very large segment of the society besides earning foreign exchange for the country. The leather finishing and made ups industries represent an important sector in Pakistan, contributing almost more than half a billion US dollars in foreign exchange earnings to the national exchequer. Today, Pakistanis among the leading countries in the production of Leather Garments and Gloves. The leather and leather made-ups industry plays a significant role in the economy of Pakistan and its share in GDP is 4%. Ten years ago, it was the fifth most important export industry in the manufacturing sector, and now it is the second.

During 1950s, some well-equipped tanneries were set up at Karachi and Lahore, while during 60s and 70s more units were established at Hyderabad Kasur, Sialkot, Multan, Sahiwal and Gujranwala. Starting with the production of picked and vegetable tanned hides and skins, the tanneries, today, are producing not only wet blue and crust, but also fully finished leather. In the early days of independence some tanneries were established in Karachi. In 1950's some were established in Lahore and adjoining areas. The entire production of hides and skins were being exported in a raw form. Thereafter the local tanning industry making at first semi-finished leather made rapid progress due to favorable raw material situation, cheap labor and the existence of growing demand and foreign market.

Techniques used for marketing.

Viral marketing has become one of the most efficient ways of promoting ones products to potential customers on the Internet There are several successful viral marketing techniques and which one you choose for your own business depends a lot on your needs, personality and target customers If you're looking to become a successful Internet marketer, using one or more of the following viral marketing methods could be incredibly beneficial

1) Pass-Along Technique

The pass-along technique involves consumers taking your message and passing it on to friends and family without any effort on your part When most Internet users see a video or email that they think is funny or interesting, their first reaction is to pass it along to their contact list This is true not only of emails, but of different instant messaging tools, such as AIM or MSN Messenger If people see a website or video online they like, they'll send the links to their friends This is a great technique because your information automatically spreads without extra work for you.

2) Undercover Technique

This kind of technique is incredibly subtle and can be found in news, pictures, videos and more With undercover marketing, a consumer has no idea that something is actually being marketed but a connection is made and remains in the back of their minds It's almost like subliminal messaging, but it's not purposely hidden, just very small and discrete For example, brand placements in films, such as Coca Cola or a brand of clothing, should be considered undercover marketing A product is being promoted, but in a discrete, subtle way so that the viewer does not realize they're seeing advertisements

3) Word Of Mouth Technique

Similar to the pass-along technique, word of mouth relies on consumers to pass the information along through gossip or buzz When they hear about an interesting piece of news, people will tell other people, who will tell even more people This is particularly effective when celebrities are involved, because everyone is curious about celebrities A good example of the word of mouth technique is when a star is vocal about wearing a certain kind of lip gloss so others go out and buy it as well

4) Reward Technique

This technique offers customers a reward for referring other potential customers to a businesses service or site For example, when a person signs up for an email newsletter, he is rewarded for referring another person to the same newsletter

The publicity gained from any viral marketing campaign is incredibly important and very valuable to the success of a business It's basically free publicity, a way to get your name and message out there without spending a lot of money Customers are also less weary of products or services if they hear about them first from someone they know who uses them Viral marketing techniques are just as effective as any other Internet marketing strategies, but cost a considerable amount less, making them appealing to not only large corporations, but smaller businesses as well

1. Keep Adding Something New

Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information.

2. Become a Valuable Resource

Look for ways you can be a resource for your prospects and customers. Supply them with free information. Help them do things faster, easier, less expensively. You get another opportunity to sell something every time they come back to you for help.

3. Separate Yourself from Your Competition

Find or create a reason for customers to do business with you instead of with someone else offering the same or similar products. For example, do you provide faster results, easier procedures, personal attention or a better guarantee?

Determine the unique advantage you offer to customers that your competitors do not offer. Promote that advantage in all of your advertising. Give your prospects a reason to do business with you instead of with your competition and you'll automatically get more sales.

4. Promote the End Result

Your customers don't really want your product or service. They want the benefit produced by using it.

For example, car buyers want convenient transportation with a certain image. Dental patients want healthy and good-looking teeth without suffering any pain. Business opportunity seekers want personal and financial freedom for themselves and their family.

Make sure your web pages, sales letters and other sales messages are promoting the end result your customers want.

5. Anticipate Change

Change is the biggest challenge to your business success. The days are gone when a business could constantly grow by simply repeating what it did successfully in the past ...or even recently. Aggressive, innovative competitors and rapidly changing technology make it impossible.

Competitive advantage

Quality & Protection

Our major source of competitive advantage would be to provide products of better quality than our competitors. The products will be of better material and will provide more protection than the competing products.

price

we will offer lower rates of all the products and will try to maximize our sales.

Raw Materials

Antelope, buckskin, lambskin, sheepskin, and cowhide are the hides most commonly

used to make leather jackets. As soon as the skin is removed from the animal at the meat processing plant, it is refrigerated, salted, or packed in barrels of brine. It is then sent to the tannery where the skins undergo a series of processes designed to preserve and soften the hides. The work performed at the tannery is of utmost importance to insure that the resulting garment is of high quality.

Sewing materials such as thread, lining, seam tape, buttons , snaps, and zippers are generally purchased from outside vendors and stored in the garment factory.

SOURCES OF RAW MATERIAL

Pakistan is fortunate that the raw material required by the industry is available in the country in abundance. Local availability of raw materials and low wage cost gives the country a competitive edge in the world market. The following are the types of basic raw materials which are being used by this industry: - Cow hides - Buffalo hides - Goat skins - Sheep skins.1) Buffalo2) Cow3) Goat4) Sheep

1.Buffalo:

Buffalo is considered as the specialty of Pakistan in World, because of its ample availability in Pakistan

2.Cow:

The cow row material is considered a superior raw material upon buffalo because of its fine, tight and comparatively uniform structure

.3.Goat:

It is good for making shoe upper leathers, garment and goods leather.

4.Sheep

Leather made from sheep raw materials has a very good and softer touch and considered best for leather garments.The industry is meeting its 75% needs of raw hides from local resources.

The Preparation Process

Trimming and cleaning

The skins are trimmed and sorted according to size, weight, and thickness. It is necessary to remove any remaining proteins that could stimulate the growth of bacteria. To this end, the skins are soaked in revolving drums filled with water, bactericides, and detergents. Hair is removed with the application of chemical sprays or lime solutions. A scudding machine fitted with dull blades scrapes off any excess hair.

Another round of washing (de-liming) removes these chemicals before the hides are soaked in an acid solution and then bated, an enzyme treatment to further remove the skins' collagens. Finally, the hides are pickled with salt and sulfuric acid.

Tanning

The hides undergo one of three types of tanning. Vegetable tanning requires the most time with the skins soaked in progressively stronger tannic acid solutions for several weeks. However, some soft leathers, such as lambskin, may be soaked for as little as 12 hours.

Mineral tanning is significantly faster but can change the color of the leather. For this method, the skins are placed in alum salt-filled drums fitted with paddles that provide a constant agitating motion.

The third method, oil tanning, is the one that resembles the ancient methods most closely. Here, fish oil is sprayed onto the skins.

Washing and drying

After the skins have been tanned, they are washed once again and wrung out thoroughly. Then the skins are passed under a band knife, which cuts the skins to a uniform thickness, and placed on conveyer belts which carry them to drying tunnels. Usually, the skins are stretched on frames to prevent shrinkage during the drying stage. To combat the stiffness that drying produces, the hides are sprayed with water and soap and allowed to hang for a period of time.

After the skins have been conditioned, they are placed in machines designed to rhythmically manipulate the leather so that the fibers are further loosened and made more flexible. In the final drying period, the hides are hung in vacuum-drying cabinets.

When the skins are thoroughly dried, they are buffed with revolving steel cylinders covered with abrasive paper. Suede finishes are produced by passing the hides under high-speed emery wheels. At this point, glazes, dyes, and lacquers are applied. The skins are now ready to be sent to the garment factory.

Cutting

The tanned leather is placed on moving tables called spreaders. Although modern technology allows several layers of fabric to be cut simultaneously, leather is usually cut one layer at a time. The pattern is placed on top of the leather. This is accomplished in one of two ways; tissue-paper patterns may be pinned onto the leather, or the pattern may be marked with tailor's chalk. The spreading table works on the conveyer system, moving the fabric to the cutting machine, which is fitted with either rotary blades or band-knives. The table is either guided by a human operator or run automatically. The most recent technological advance is the computerized laser beam system in which the fabric seams are vaporized rather than cut.

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