New contract with The Co-Op

A Llanelli brewery is celebrating after pulling in a contract with the Co-op to supply an estimated 100,000 pints of craft ale in a year.

The Felinfoel Brewery – the oldest craft brewery in Wales – will from this month supply its award winning Double Dragon craft ale to around 80 of the community retailer’s stores.

The move comes as the Co-op commits to doubling the number of its small and micro suppliers and launches a small producer charter to support and provide opportunities to champion local suppliers.

Simon Dryell, Ranging Manager for the Co-op in Wales, said: “The quality, passion and innovation of smaller producers and family-run enterprises makes these prized local products, it is exciting to collaborate with Felinfoel, and we are delighted to give them pride of place in our stores. We know that the provenance of food and drink really matters to our customers, we are committed to investing in the Welsh economy and providing new opportunities to showcase and celebrate Wales’ fantastic local food and drink producers.”

Jamie Owen, Commercial Manager at Felinfoel Brewery, said: “This is very exciting news, we are delighted. Double Dragon’ is our ‘flag ship’ craft ale, it is known the world over and to reach more of our Welsh communities is a great opportunity to build awareness of our brand and open up new avenues as a business. Doing business with the Co-op is a great fit with our values – we pride ourselves on taste and quality and we know that this is an approach shared by The Co-op.”