Canada Goose: IPO

Canada Goose Inc. (NYSE:GOOS) debuts on the New York Stock Exchange today and many investors are left wondering if an investment in this premium jacket retailer will stay hot. The jackets themselves retail between $600 and $1,275. These jackets, especially the most popular woman’s jacket, “The Kensington” which sells for roughly $745 has really become a pop culture icon especially after Kate Upton appeared on the cover of the 2013 Sports Illustrated Swimsuit edition wearing a parka with a bikini bottom. Other A-list celebrities can be found touting the brand as well and this company is a story of how important product placement is to establishing and growing a brand image.

The jacket itself is of high quality which was originally meant for polar expeditions but has transformed itself into a cool (no pun intended) and iconic brand.