HIGHFEST PERFORMING ART FESTIVAL

The brand: The International Performing Arts Festival HighFest has been held in Armenia every year since 2003. The festival is organized by the Armenian Actors Union.

What was created: brand platform and brand visual concept.

The project: Together with a team of organizers of the festival, we came up with a concept of «High chemistry».

According to this concept the theater is a kind of chemical process in which all components must be present in the right quantity and in the right combination to achieve the desired “chemical reaction.” The brand platform and visual concept fully meet the semantic content and the format of the festival, which presents a variety of artistic genres: drama, comedy, dance, music, circus, street theater, puppet theater and other forms of performing arts.