Click images to jump to a project, or scroll down to read the full case study.

PASSION PASSPORT x CATHAY

CATHAY / HK STATE OF MIND: BELINDA KOO

CATHAY / HK STATE OF MIND: JUSTIN SWEETING

LIIPSTIIK x BRAND

TIM HO x SILKEN

TIM HO x FRIDA

THE EXECUTIVE CENTRE

PIERRE CARDIN WATCHES

SIK/TENG: FOOD INSPIRED BY MUSIC

THE ART & SCIENCE OF DESIGN

forma/informem

HERMAN MILLER x THE EXECUTIVE CENTRE

#PASSPORTTOASIA

#PASSPORTTOASIA

#PASSPORTTOASIA

#PASSPORTTOASIA

#PASSPORTTOASIA

In February 2016, creative travel community Passion Passport partnered with Cathay Pacific Airways to send nine of their community members to Hong Kong and four other cities across Asia for #PASSPORTTOASIA.

LIIPSTIIK was appointed as Passion Passport’s local creative partner, and collaborated with the travel community before, during and after the project to create a hyper-local Hong Kong experience for the attendees to share with their communities.

LIIPSTIIK created a bespoke Hong Kong goody bag curated with welcome gifts from local Hong Kong designers and creatives.

LIIPSTIIK commissioned Merryl Lau of LAUHAUS to create a series of custom made printed goods to commemorate the trip. Items included a hand-drawn itinerary for the trip with illustrations of each day’s activities, bespoke name cards and daily messages with hints towards the day's activities.

LIIPSTIIK hosted a quintessentially Hong Kong meal at a dai pai dong in Sham Shui Po in partnership with Season Chan and a bespoke Sichuanese dining experience at a renowned private kitchen.

LIIPSTIIK hosted a private meal on behalf of Passion Passport for the trip's attendees to dine with 11 of Hong Kong’s leading creative entrepreneurs.

LIIPSTIIK x CATHAY: BELINDA

Cathay / hk state of mind

LIIPSTIIK x CATHAY: BELINDA

Cathay / hk state of mind

CATHAY / HK STATE OF MIND: BELINDA KOO

In an effort to showcase alternative views on Hong Kong, drive home-city content and messaging, and to build relationships with local Hong Kong entrepreneurs, Cathay Pacific Airways engaged LIIPSTIIK to create the creative strategy and production approach for a new Cathay content series called Hong Kong State of Mind. The series aimed to illustrate Cathay’s home city through the eyes of its local creative entrepreneurs.

LIIPSTIIK collaborated with XYZ's founder, Belinda Koo, to share her experience of traveling and love for Hong Kong. Belinda took us inside her studio in Central where she talked about the importance of practicing mindfulness in the hectic streets of Hong Kong, and invited us around her favorite escape from the city - Chi Lin Nunnery. The story was produced for Cathay's digital, social media and print channels, and engaged local fitness advocates via an activation across XYZ's social and CRM channels, in addition to Belinda Koo's personal Instagram.

Read the full interview on Cathay's Life Well Travelled platform here.

LIIPSTIIK x CATHAY: JUSTIN

cathay / HK state of mind

LIIPSTIIK x CATHAY: JUSTIN

cathay / HK state of mind

CATHAY / HK STATE OF MIND: JUSTIN SWEETING

In an effort to showcase alternative views on Hong Kong, drive home-city content and messaging, and to build relationships with local Hong Kong entrepreneurs, Cathay Pacific Airways engaged LIIPSTIIK to create the creative strategy and production approach for a new Cathay content series called Hong Kong State of Mind. The series aimed to illustrate Cathay’s home city through the eyes of its local creative entrepreneurs.

From October - December 2016, LIIPSTIIK successfully identified, profiled and interviewed local entrepreneurs to feature across Cathay’s digital, social media and print channels. First up in the series was Justin Sweeting of Clockenflap who shared his love for Hong Kong and how it proved to be fertile ground for pioneering one of today's most successful music festivals in Asia.

THE EXECUTIVE CENTRE

the executive centre

THE EXECUTIVE CENTRE

the executive centre

LIIPSTIIK x THE EXECUTIVE CENTRE

The Executive Centre, a leader in the global serviced office industry, engaged LIIPSTIIK for a wide range of projects from developing a new marketing vision and communications strategy to creating exclusive member films for their online and offline communities. Scroll down to check out the projects and read the full case studies below:

Marketing strategy development

LIIPSTIIK led an intensive 9-week strategy development project to address the growing needs of its evolving target consumer, community and digital services. The project began with an intensive audit across the brand’s consumer, business, brand and competitive set. LIIPSTIIK utilised the findings from this audit to identify challenges and opportunities within The Executive Centre’s culture and consumer experience to craft the brand’s new marketing vision and communications strategy.

To ensure the successful implementation of the new strategy, LIIPSTIIK worked closely with multiple departments within The Executive Centre to develop a new operational structure for the marketing team, new processes and workflows, and a detailed 18-month marketing roadmap clearly outlining how each of the vision’s new initiatives would be implemented.

After the development of The Executive Centre’s new marketing strategy, LIIPSTIIK provided advisory support to oversee the operational implementation of the vision for 6 months.

LIIPSTIIK provided support on marketing team identification and hiring, oversaw project implementation of marketing initiatives set, identified and engaged creative production partners, created a marketing brand playbook to use as a guideline for all marketing team onboarding, and developed communications strategies for The Executive Centre’s global community to engage them in the new marketing vision.

LIIPSTIIK created a new set of brand imagery to support the brand’s renewed branding and marketing positioning.

These initial images were shot to populate The Executive Centre’s revamped website, social media and various marketing collateral. LIIPSTIIK engaged Amanda Kho Photography to direct the shoots and produce the final selection of 80 images, across shoots in Hong Kong and Shanghai in a variety of Executive Centre locations to capture the visual essence of the brand.

LIIPSTIIK created a human-led storytelling approach to share the purpose and mission of the brand through a film.

LIIPSTIIK engaged Ocean Pine to produce a brand film to showcase the perspective of the Executive Centre member, showcase the lifestyle aesthetic that The Executive Centre represents, and introduce the refreshed high-end look and feel of the brand.

LIIPSTIIK created an impactful content series in the format of short, documentary-style films to share the stories of how members found success in their own businesses thanks to the support of The Executive Centre.

LIIPSTIIK engaged Ocean Pine to produce the first iteration of this content series in a film that followed the narrative of one of The Executive Centre’s oldest clients, a leading global architecture firm, Skidmore Owings & Merrill.

LIIPSTIIK created The Executive Centre’s brand tone of voice guidelines to create consistency throughout all brand messaging on website, marketing collateral, and all social channels, across multiple languages.

Following the tone of voice guidelines, LIIPSTIIK produced on-brand website copy The Executive Centre’s revamped website, encompassing its brand story, member success stories, spaces, services, locations and brand details. LIIPSTIIK also developed a branded pitch deck to create a consistent story for when The Executive Centre pitched to investors, landlords, partners, agents and potential members as a foundational communications material to live with the marketing team.

PIERRE CARDIN WATCHES

PIERRE CARDIN WATCHES

PIERRE CARDIN WATCHES

PIERRE CARDIN WATCHES

LIIPSTIIK x PIERRE CARDIN WATCHES

Pierre Cardin Watches engaged LIIPSTIIK to develop a brand content strategy and manage creative production for the first social campaign photoshoot, setting the visual bar for all future campaigns. Read more on the full case studies below:

Content strategy

Pierre Cardin Watches engaged LIIPSTIIK to develop a brand content strategy to shift the global brand’s story and content creation model for the social media era.

To achieve this, LIIPSTIIK developed a foundational content strategy and visual identity for the brand, rooted in its long Parisian history. To ensure the feasibility of this new content strategy, LIIPSTIIK also developed an operational model for content production to address the brand’s commercial and social media content needs which identified different content production methods, but consistent frameworks that could be utilised across the brand’s diverse global markets. LIIPSTIIK also developed and set structures in place for overall content goals, KPIs, and general measurement guidelines to track performance of the new produced content.

Following the creation of Pierre Cardin Watches’ new brand content strategy to guide their social media presence, LIIPSTIIK provided creative direction and production management for the brand’s first social campaign photoshoot to set the visual bar for all future campaigns.

LIIPSTIIK engaged social media photographer Samantha Wong from pre-production to set the creative direction for themes to be captured through street-style and in-studio shoots, to post-production of crafting and editing the lifestyle and fashion-led photoshoots to be tailored for Pierre Cardin Watches’ social media content archive.

This first iteration showcased how to follow the visual guidelines set in the brand content strategy, and these initial images produced were selected to be part of a toolkit developed for all Pierre Cardin Watches’ global sales distributors. This toolkit included the content strategy, a content plan that defined the brand’s posting strategy, a content calendar supported with ready-to-post assets to build brand awareness and promote sales, and measurement tools to track content performance. All produced content was tailored specifically for Instagram and Facebook, based on platform best practice insights and included recommendations for paid media.

SIK/TENG

sik/teng

SIK/TENG

sik/teng

In Cantonese, 'SIK' means to eat and 'TENG' means to listen.

SIK/TENG is a supper club concept created by friends where food is inspired by music. Each SIK/TENG episode starts with a selected musical album, which inspires the designing of a bespoke menu and a creative direction for the storytelling of the dining experience through experimental film and photography.

The creative direction for Episode 1 extends Wolfgang Amadeus' feeling of a 'Paris Summer in LA' into film and photography - playing with themes of colour theory, irreverence and pop inspirations.

In photography and film, we played on the pop-inspired elements of the album:

In design, bringing out the neons and bright colour play, we extended this into the creation of our neon logo which also doubles as a nod to the neon heritage of Hong Kong. The design aesthetic was translated into the menus, as the event set-up featured tropical green plants and bright orange/pink Coymbia flowers and hand-dyed sherbert-orange linen napkins. The set-up was completed with a curated selection of simple, minimal plates and glassware, accented with brass flatware to fit the colour theme.

THE ART & SCIENCE OF DESIGN

THE ART & SCIENCE OF DESIGN

THE ART & SCIENCE OF DESIGN

THE ART & SCIENCE OF DESIGN

LIIPSTIIK x THE ART & SCIENCE OF DESIGN // A FILM SERIES

The Executive Centre, a leader in the global serviced office industry, engaged LIIPSTIIK for a film series project that featured x3 of their key design partners. The series follows the stories of how each unique relationship impacts the evolving nature of design in The Executive Centre’s spaces, and how great design influences the workspace community. The series explores trends in wellness, productivity, and lifestyle with each partner representing a unique perspective on the Art & Science of Design.

LIIPSTIIK worked with film production partner, Ricky Nyhoff, to direct and produce all x3 films. Read more on the directions of each film below:

Timothy Oulton x TEC

Bringing forth the idea of life at work, this film introduces the partnership between TEC and key design partner, Timothy Oulton. To navigate the work/life balance and to show how communities can be fostered through exceptional design, this film showcases Timothy Oulton’s remote design estate where ideas are built and how they’re brought to life in TEC’s communal areas.

This film featured key design partner 9AM, who provides smart standing desks throughout all the centres. Exploring the concept of productivity, the film showcases how cutting edge technology can simplify and evolve around the way people work.

The Herman Miller segment is the final key design partner featured in the series, and focuses on the idea of wellness in the workspace; how the ergonomics of the classic Aeron chair and the human-centered design philosophy can curate and inspire innovation.

forma/informem

forma/informem

forma/informem

forma/informem

forma/informem

LIIIPSTIIK and lifestyle/portrait photographer, Amanda Kho, launched an ongoing fashion photography collaboration called forma/informem that acts as a creative platform and gathers local Hong Kong creatives to tell the story of feminine identities in physical, measured spaces. Each story has its own curated art direction, styling, and creative execution.

HERMAN MILLER x THE EXECUTIVE CENTRE

HERMAN MILLER x THE EXECUTIVE CENTRE

HERMAN MILLER x THE EXECUTIVE CENTRE

HERMAN MILLER x THE EXECUTIVE CENTRE

Herman Miller, an iconic company that leads innovation in contemporary interior furnishings with human-centered design, engaged LIIPSTIIK to produce a case study film featuring one of their clients - The Executive Centre.

This case study explores how Herman Miller’s design philosophies are brought to life inside The Executive Centre’s modern workspaces, and how both parties play a role in the evolving workspace. The CEO of The Executive Centre, Paul Salnikow, shared his insights on the partnership and how the classic brand has grown with them through their phases of global expansion.

LIIPSTIIK worked with film production partner, Ricky Nyhoff, to direct and produce this case study film.