Ask most executives what they're in business to do, and the candid ones will tell you straight out it's to make money. Ask their social media managers the same question about their jobs, and they'll say that boosting sales is certainly a worthwhile goal but that social media is more about boosting website traffic or customer engagement. That's according to a new survey of social media marketers from Ascend2, in which sales were the third- and fourth-highes read more...

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