6.
Technology Adoption Curve Not really a Not happening until smooth curveStart Up you first understand the market Supposes linear Land progression with focus on execution and adoptionRarely actually‘buy’ anything Source: http://thelearningexplosion.blogspot.com.au/2012/01/crossing-online-learning-chasm.html29 March, 2012 Brisbane Lean Start-Up Meetup 6

7.
Why it doesn’t work for start-ups …• High risk environment, where assumptions are not tested until the end• Real customers only engaged late in the process• Sole focus on getting to market, not understanding the market• Metrics typically about speed of execution, not about whether outcomes are sustainable• Marketing, Sales and Engineering work in silos• High Risk of premature scaling29 March, 2012 Brisbane Lean Start-Up Meetup 7