CONCEPT

Johnny’s Fine Foods is a spice brand established in the 1950's. They now have a wide range of products from seasoning salts and master blends to dressings and marinades. While Johnny's expanded their product range, their identity has remained the same. To appeal to a new market, a major rebranding was required.

Johnny's is centered around fresh, quick and healthy ingredients that contributes to creating a tasty meal. The whole persona provides an opportunity to reposition Johnny's as the best choice for health conscious individuals with a refined palette.