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Sometimes your advertising strategy isn’t directed at a particular type of customer, but instead at the content that a person is interested in. Display advertising often times tries to find the customer through geolocation or search words. However, it can also target consumers passively by placing ads on web pages that those customers will read.

When you market your business, you don’t want to just sell a product. Instead, you should focus on creating trust with consumers, who will then choose your business as a local resource. When building a consumer relationship, a conversation is much more effective than a sales pitch. Social media, in all of its forms, can help you build a community with customers.

Events offer businesses the opportunity to meet directly with targeted consumers. As consumers participate in the event’s activities, you can engage them with products and services that are tied to the theme of the day.

The 22nd Readers Choice Award winners have been announced, and your business is in a position to celebrate, thank, and market your award. Customers have voted for your business and have given you the opportunity to tout your brand to the community to capture the attention of new consumers.

The landscape of ecommerce is changing rapidly. For years, people were limited to internet access on just personal computers. However, it didn’t take long for technology to allow consumers to search the internet via their phone. Now, with smartphones, a user can access and have the same experience online that they would have on a desktop.

Businesses are constantly looking for the most effective way to engage with potential consumers. As technology advances, their methods of building a marketing message that will be relatable to customers evolve with the audience. In June, the Wicked Local Media Solutions blog shared different strategies, facts, and marketing terms that can help every business grow.

Creating opportunities for search engines to find your business can be tricky. It’s a balance of selecting keywords that best represent the products and services you offer, but also avoiding words that other brands use. The more popular the keyword, the harder it will be for your business to become a top search result. While a single keyword helps to flag down potential consumers, long-tail keywords are actually more functional to help close a sale.