BPS - 1

Prerequisite : Production and Operations Management
Principles of Marketing
Financial Management 1
Good Governance and Social Responsibility

Course Description: The aim of this course is to provide students with a broad overview of the
basic conceptsin strategic management. Students are exposed to a number
of frameworks and models tobetter understand and analyze the macro-
environment, the industry environment, and firmlevel resources. The end
goal is for the students to be able to think strategically, asopposed to only
having a functional orientation, and to formulate and to implementcreative
and innovative strategies that are conducive to the demands of the firm
and theenvironment in which it resides. Together with Management
Consultancy, this courseserves as an integrative course to be taken in the
last term/semester.

3. Strategy formulationPRETI
3.1. Identifying opportunities and threats from the external environment as they impact on
organization
3.1.1. The processes by which firms choose, maintain or redirect their strategic positions
within ever-changing external environments
3.1.2. Integrate business functions and identify the organization¶s position in relation
toto the outside environment
3.2. Industry and competitive analysis
3.3. Competitive advantage; its meaning in different national and international markets and
industries;
3.4. SWOT analysis: the process by which firms choose, maintain or redirect their strategic
positions within ever-changing external environments; integrating business functions
and identifying the organization¶s position in relation to the outside environment
3.5. Analyzing the internal environment and establishing long-range objectives
BPS - 2

6. Organizations and technology -GYKHU
6.1. Changes in technology and their implications for economic efficiency and growth
6.2. Methods of production
6.3. Types of products and organizational structure

7. Special challenges faced by small enterprises -CHARISSA
7.1. Not-for-profit and governmental organizations
7.2. The different goals of these types of organizations in comparison with for-profit
organizations
7.3. Evaluation of programs
7.4. Measuring effectiveness and efficiency