Blue Hill provides guidance on 1) the Customer Journey leading to a
new generation of analytic tools, 2) key value propositions associated
with moving to tools such as IBM Cognos Analytics and IBM Watson
Analytics, and 3) recommendations for best practices in maximizing the
value of insightful and predictive analytics for enterprise data.

Analytics is game-changing and can produce valuable insights from the ever-growing volume,
velocity and variety of data. Business Intelligence (BI) provides the foundation for many types
of Analytics. It enables companies to deliver exceptional customer experience, enhance
marketing effectiveness, increase operational efficiencies, reduce financial risks, improve
product quality and reliability, and so on. But businesses are also challenged to generate timecritical
actionable insights and make a compelling financial business case for BI investments.

Read about how Mayflex used IBM Cognos Express to replace a complex spreadsheet system, improve time-consuming budgeting and forecasting processes, compare actuals against budgets at various levels and save time for end-users through automatic system updates.

McCormick & Schmick's Seafood Restaurants needed better insight to understand and take advantage of key business trends. Find out why they chose IBM Cognos Express to deliver that insight and what it means for their success in a fiercely competitive market space.

View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.

When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this report from Nucleus Research.

Business analytics is the means by which organizations optimize business outcomes. Using insights that can be accessed, shared and acted on by employees at every level, organizations can increase profits, reduce costs, manage risk and make more accurate predictions to prepare for future outcomes. Learn why analytics-driven organizations outperform their peers.

IBM Cognos BI offers complete perspectives on business intelligence and analytics through a single, unified workspace. Read the white paper and see how Power Systems runs Cognos BI applications-on distributed or consolidated servers-for greater business value as well as improved availability, virtualization, performance and energy efficiency.

Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.