Metered paywalls are the most popular income idea to arise since the newspaper industry was flooded with low-budget competitors. It’s also a fundamentally flawed business model that goes against the best interests

The Association of German Magazine Publishers (VDZ) found news websites expect their revenue from native and programmatic advertising, as well as digital subscription sales, to drop. German publishers expect to lose more

Fred Santarpia, Condé Nast’s chief digital officer, joined Digiday+ members to talk about the publishing giant’s paywall strategy, its plans to push further into e-commerce and why publishers should work together more and

Guardian US has racked up more than 300,000 paying supporters in the year since it began asking American readers to voluntarily contribute funds to support its journalism. The contributions now account for more

The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty

The New York Times’ lofty goal of getting to 10 million subscribers is an all-hands-on-deck mission — involving even its Interactive News desk, the group charged with creating graphs and other interactive elements that

In December 2017, the editor and publisher of Bklyner told readers that the 10-year-old hyperlocal site covering Brooklyn couldn’t make it on ads alone anymore. They needed 3,000 people (“less than 1% of our

Subscription Insider has released its most read subscription-focused trend reports in 2017 including reports and research on retention, email marketing, payment cards and gift subscriptions. Other most-read reports that round out its

After taking its paywall down 10 years ago, The Atlantic is bringing it back. Next month, TheAtlantic.com will launch a metered paywall allowing readers to access 10 articles for free each month. “More than

When ad revenue growth was strong, publishers could justify pumping up circulation numbers willy-nilly. With those days over, publishers like The Economist are turning their attention to retention. The Economist has set

In a bid to drum up more direct-from-the-consumer revenue, Time Inc. announced Wednesday the launch of People Perks, a new membership program tied to its People brand. Memberships cost $5.99 per month or $60 annually, and

34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017, the most of any technology listed in this report. Email is incredibly valuable to publishers because the

According to a report in The Wall Street Journal, Google is ending its “first click free” (FCF) program, which provides users access to content behind publisher subscription paywalls when they click through from Google

Although Foreign Affairs has found success monetising online readers, its first paywall iteration was a haphazard effort at best, explained Anique Halliday, senior product manager at Foreign Affairs, during a recent Publishing Executive webinar on paywall

Great marketing strategies don’t just deliver great campaigns, they have the potential to change minds and businesses. This is the story of how a carefully planned concept helped The Economist develop a

Two gold and best overall campaign awards for Discomfort Future programme. Last week’s Institute of Promotional Marketing awards saw real world marketing agency Sense steal the show for its Discomfort Future campaign

Most news paywalls are full of holes. Publishers aren’t just offering a few free articles per month. They’re building in sweeping exceptions that allow tech-savvy readers—and often simply those entering through search

Air Business has unveiled its new branding with its subscription arm changing names from ‘Quadrant Subscription Services’ to ‘Air Business Subscriptions’ – all areas of the business will now come under the

For its first project since launching in the US, real world marketing agency Sense is working with iconic business title The Economist on its #feedingthefuture campaign, aimed at highlighting the impact of

Forty-four-year-old UK magazine the New Internationalist has launched a £500,000 Crowdfunding campaign. The money is needed to help the title relaunch and reinvent itself as it contends with dwindling print sales. Circulation currently

Norway’s largest local media company capitalised on digital subscriptions with a three stage plan by developing aID, a common log-in system that encouraged subscribers to develop digital habits and allowed the publisher

For The Economist, as print ad revenues have fallen and digital ad revenues haven’t plugged the gap, the focus has been on increasing profitability by growing digital subscriptions. That means The Economist