Paradigm Apparel evolved from the desire to supply retro streetwear.
Paradigm is blending the old school with the new school, making retro spray jackets in a modern fit.
Paying homage to '80s and '90s hip-hop and streetball culture, bright bold colours have been mixed with the more familiar monochrome colours of today.
This works as our first move in our pursuit to shift the paradigm around retro streetwear.