Ivanka Trump’s Brand Posted an Anne Frank Quote About Happiness

Ivanka Trump’s namesake brand is raising eyebrows for posting an Anne Frank quote about happiness. Trump took a formal leave of absence from overseeing her company last month as her husband, Jared Kushner, took a role as a senior White House adviser, but the eponymous brand continues to operate.

The post — which lives among quotes from Maya Angelou and Eleanor Roosevelt, as well as more controversial figures like Ayn Rand and Woody Allen — immediately garnered criticism for being tone-deaf and minimizing Frank’s struggle to promote Trump’s female empowerment brand. Some critics said that the post was especially cringe-worthy considering some of the early actions of President Donald Trump’s administration.

Glad Ivanka Trump is quoting Anne Frank. I wonder if she realizes that her father employs a man who ran an antisemitic website? pic.twitter.com/il2y32x3z9

During the first week of the Trump presidency, the White House issued a statement on International Holocaust Remembrance Day, but did not mention the words “Jew” or “Jewish.” The White House later said that the exclusion was not an error and that the statement was meant to be “inclusive” to remember the other minority groups that were murdered in the genocide. Ivanka Trump and Jared Kushner are Jewish, and Kushner’s grandparents are survivors of the Holocaust.

In response to the order, the Anne Frank House said President Trump was “driving the U.S. off a moral cliff” and asked on Twitter, “Which new Anne Frank will your refugee ban turn away, now?” Last year, before Trump was elected, Frank’s step-sister compared him to Adolf Hitler and accused him of inciting racism.