Ostrich Campaign helps spread money message

An eye-catching campaign to help council tenants get their finances in order has been launched by Sheffield City Council.

Don’t Bury Your Head in the Sand is the message behind the campaign which aims to help tenants manage their money, with advice about budgeting, tackling debt, making rent a priority and saving.

Councillor Jayne Dunn, Cabinet Member for Housing, said: “I know many tenants are under pressure with low wages, benefit changes and the continued Government cuts. And I want them to know there is plenty of help and financial advice out there, including from our own Money Advice Team.

“Because times are tough for many people, we’re promoting the fact that we are here to help and that it’s always better to face things head on, rather than burying your head in the sand.”

The campaign features outdoor advertising in the city centre and in rent letters mailed out to all tenants this month.