Ok, so the point of the price discussion was simply that the 5C - if marketed as a budget device - will certainly be sold at a reasonable price.

To your other point - so a Samsung store will sell the device for $899, yet JB Hifi sells them at $758. Anyone see something wrong with this picture? Inconsistent pricing for the same item does nothing for a brand, if anything it cheapens it. Why not sell it for the cheaper price to begin with.

> In reply to harlekkin @ 2013-08-18 07:43 from XrKn - click to readThe RRP of the samsung may be $899 according to samsung's website but you will NEVER find it anywhere near that price, even in retail. I work at JB hifi and we sell it for $758, Telstra sells them for $768, dick smiths had them for $788.
Meanwhile, the iphone 5 is hard set at $792 for both us and telstra.