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Infographics

Generally, pictures are more likely to be shared on most social media platforms. In fact, infographics are liked and shared on social media three times more than any other type of content. For SEOs, higher sharability on social media means more than just opportunities to connect with influencers or engage their audience—it means they can…

Infographics are a key component of any content marketing strategy. They’re the ultimate accompaniment to any piece of long-form content, like a blog post or news article, because they’re like visual candy–bite-sized and easily digestible. While most content marketers I speak to these days recognize the value of infographics in digital marketing, most don’t have…

Online courses have grown in popularity over the years. There’s a chance you’ve taken some in the past or you’ll take one in future. They’re the crux of the knowledge commerce trend. In this post, however, we’re more concerned with online course creation than consumption. Creating an online course is a great way to build…

Infographics are a type of content—visual content. Which means that like all other content types you can think of—except maybe software or tools—they can be shared directly in newsletters to your email subscribers. And yes, a software is a type of content. But I won’t digress. Infographics are useful because visual content is easily remembered….

As marketers and writers, we’re always looking for better ways to engage and interact with our target audiences. We want to show people we’re the best at what we do, convert them into customers or subscribers, help drive a change in the industry and so much more. But in today’s fast-paced world, if your content…

Just like any other form of content out there, an infographic ideas need to be killer ones to be effective. It doesn’t matter if an infographic has stunning design and imagery. Unless it covers something that your target audience cares about, then it’s nothing but a colossal waste of time. Unfortunately, it’s not always…

Where do I start? That’s probably the question that brought you here. Designing your own Christmas card for social media can be a little stressful. It’s certainly not as bad as looking for parking at a mall this time of year, but it’s up there. From trying to figure out what program or tool to use,…

Marketing experts have predicted that the entire content marketing landscape would be much more competitive. Traffic would be funneled down to fewer brands. While startups would have to double their content efforts in terms of uniqueness, niche, and distribution. While they’re most certainly not wrong. They made it sound like smaller brands need to cough…

Posters have been used by many businesses for a range of purposes. Whether it’s to promote an event, educate an audience about a company’s features and mission, or to engage a following. They’ve been used in print as well as digitally. After all, what other forms of communication can get information out to the masses…

Blogging and online marketing, in general, is an endless journey. On top of regularly publishing content that provides value to your audience, you also need to keep up with the ever-changing trends and strategies to stay in the competition. More often than not, it all boils down to expanding your arsenal of tools and automating…

As more brands use different types of infographics for their marketing, patterns regarding style, promotion strategies, and content emerge. Observing these trends can help you keep up and maintain the relevance of your brand. But if you really want to gain a significant edge over the competition, you’ll need to look ahead using the information…

Not all infographic templates you come across will necessarily be perfectly formatted with the best infographic layouts for the information you are trying to visualize. In some cases, you might have a text-heavy article that you want to transform into an infographic, and at other times you might have a lot of survey results to…

With millions of articles being published each day, bloggers need to be extra creative when it comes to their marketing strategy. A modest budget will help you to launch display ad or video marketing campaigns. But for cash-strapped marketers, investing in visual content like infographics can be the best step forward. Not only are infographics…

One of the most difficult parts of creating an infographic isn’t creating the design. It’s summarizing your content and really identifying what the core message is you want to visualize. I often find myself looking at infographic examples for inspiration on style and layout, and the ones that stand out the most aren’t necessarily using evolutionary…

Let’s face it – greeting your reader with a long, intimidating wall of text is not the best way to encourage content consumption. That’s why more and more brands depend on visual content to improve user experience, aid information retention, and boost social media shareability. Today, using infographics is one of the prime choices of…

The fundamental purpose of an infographic is to simplify complex information and help make difficult concepts easier to understand. We often use infographics to summarize data in order to send a message to our audiences. One of the best ways of visually representing this data is through the use of pictograms. A pictogram is a…

Incorporating the use of infographics into your content marketing is a great way to boost social media engagement, conversions, and your brand’s credibility as an information source. However, it’s not a “magic bullet” that can be implemented with no strategy whatsoever. Remember that customers, influencers, and competitors will judge your brand quality by the kind…

Picture this: You’ve been told that infographics are a great way to engage your audience, so you find an online tool and spend a couple of hours designing what you believe to be an amazing infographic. And then you publish it. And no one seems to care. Finding ways to come up with engaging and…

Sharing infographics on Pinterest and Instagram makes sense, given that these platforms are specifically designed for sharing visual content. For these networks, you can simply pin or upload your infographics and they’ll easily be visible to your intended audience. But if you want to truly maximize their exposure, or if you want to share them…

A lot of marketers who first start out with creating infographics initially think that all they need to do is copy and paste blog content. But it’s not that simple. If anything, one of the hardest parts of creating an infographic is identifying a core message to relate back to your audience. Remember, an infographic…

An infographic’s value is tied to the information it contains. Just because it is a form of visual content, doesn’t mean you shouldn’t pay attention to the text aspects of the piece. That’s why every infographic project requires a killer script that is well-researched, well-structured, and engaging from start to finish. Remember that one of…

A big struggle that comes with creating compelling Facebook Ads is identifying what type of image to use for accompanying your ad text. With so many advertisements constantly inundating us on Facebook, it’s no longer easy to stand out and compel people to click on your promotion over others. So how do you create unique…

7 Different Types of Infographics – and When to Use Them Think written blog posts are enough to keep your brand afloat? Think again. Content marketing experts predict that the industry will be a lot tougher. In an interview with Mention, Rand Fishkin of Moz says, “Marketing is going to be even more challenging than…

One of the biggest struggles I face is finding inspiration for creating infographics. As someone who does not have a background in graphic design. What really helps me to produce captivating visual content, without bothering my design team, is to look at existing content that is really good. But where do you go to find…

The unfortunate truth is that a lot of us really suck at graphic design, especially when it comes to creating engaging social media images. Here’s one I came across recently on Twitter: It’s not horrible, right? But it’s not great. Here’s why: See the header? It says “Seeking Inspiration?” in white font. Well because the…

Icons are to infographics, like apples are to cider. One always requires the other. But proper icon usage doesn’t always come naturally for everyone. When used well, icons can make the information on your infographics truly pop, but when used poorly, your infographics will just look sloppy and unprofessional. In this article, I’m going to…

Timeline infographics are a type of infographics that offer a great way to visualize a process over a period of time. This style of infographic is often used to portray the history of specific event, figure or movement. They often have a very linear progression. You can use a timeline data visualization when creating a company…

One of the most effective ways of increasing blog traffic and social engagement of your blog posts is by creating a round-up infographic. What is a round-up infographic? It’s pretty simple actually. It’s an infographic that compiles tips or advice from a number of different experts within a field. Round-up infographics are a great way to connect with…

Lately, I’ve been getting a lot of questions about creating infographics for social media. People are desperate to know how to create compelling images that generate tons of retweets, likes, and shares.I’ve even been offered to be paid quite handsomely to create infographics for social media for various individuals. But the truth is, I feel guilty…

Here’s the situation: You’ve been instructed to conduct a poll or survey and present your findings to a group of people. Great, that seems simple enough. But upon receiving the results from your survey, you’re overwhelmed by the sheer amount of data before you. What do you do? The solution may be easier than you…

When one hears the term, “Annual Report” it’s unlikely that they will be overcome with a wave of excitement. The truth is, annual reports can be very boring, and I’ve never met one person who has been truly happy to put one together. Until today. Because I’m going to tell you how to create an…

The talk around town as of late seems to be, “How do I engage millennials with my content”. After much research, I noticed that many of these articles written about millennials, are not in fact written by them. For some reason, those who belong to Gen X or the Baby Boomer generation seem to think…

It’s difficult for many businesses to know exactly what type of content performs best on Instagram. After all, a company whose primary focus is social media marketing for instance, can’t really boost their following by posting selfies. One important thing to keep in mind is that the primary user demographic on Instagram is people between…

Recently my team and I began doing a lot of research on the various personas and market segments that use our product. After looking at some of the feedback from our top users, one of the most frequently asked questions was, “How do I make powerpoint templates from an infographic?” Or “How do I make…

What are the rules when it comes down to picking out the right copy for your infographic? I was wondering this a few days ago and realized that there aren’t too many really good sources that provide this kind of information. Knowing which words to include in an infographic is very important if you want…

The first time I ever created an infographic, it was not good. In fact, my employer told me to focus on other tasks and let the designer worry about making the infographics. I became very discouraged and refused to make another infographic again! Naturally, in my line of work, this proved very difficult to accomplish….

Not too long ago Instagram released an update that allows users to move away from the square-framed restrictions of the platform, and post portrait and landscape images. It may be a seemingly small step for the image sharing tool, but it opens the door to a wide range of potential image types. For any company…

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ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.