Brands Market to a New Demographic as 1 in 10 U.S. Couples Are Interracial

Brands are changing the way they market to consumers, and for a very good reason. It’s the same reason that Cheerios, after receiving backlash for their commercial starring an interracial family, decided to use that same commercial as their first-ever Super Bowl ad, with brands like Swiffer and Kraft following suit. It’s the same reason why the new mayor of America’s most populated city has an interracial family. America looks much different than the old world remembers it – and if popular brands want to keep the top slot, they had better take heed.

Roughly 50 years since Jim Crow laws came to an end, national approval of interracial marriage has slowly, but steadily, climbed. In fact, studies show that 1 in 10 married couples in the U.S. are interracial. A recent Gallop poll also found that nationally, 87% of U.S. adults approve of interracial relationships.

It stands to reason that these facts will resonate with big brands who are trying to reach the “new” consumer. And those that don’t like it will have to just get over it.

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