TT-Line in AFL extension

TT-LINE has approved an extension of its sponsorship of the AFL in the state's south.

TT-LINE has approved an extension of its sponsorship of the AFL in the state's south.

TT-Line was asked the amount approved, but declined to comment.

The sponsorship would mean games at Blundstone Arena for a further two years.

Acting chief executive officer Stuart McCall said the TT-Line board had signed off on its support for three games a year to be played in Hobart for 2015 and 2016.

"Our partnership with the North Melbourne Football Club has delivered Spirit of Tasmania with significant brand recognition in our key markets," he said

In 2011, the Labor state government spent $1.5 million out of the marketing budget to help fund North Melbourne games over three years (2012-14).

"In addition, support for AFL football in Tasmania has positively impacted on local businesses across a broad range of areas including accommodation, hotels, restaurants and tour and transport operators," Mr McCall said.

TT-Line, he said, looked forward to continuing to work with North Melbourne and the AFL.

TT-Line said its partnership with the North Melbourne Football Club has delivered Spirit of Tasmania with significant brand recognition in key markets. Picture: Jason Hollister.