THE WORLD IS CHANGING.
Unfortunately, those who are unwilling to adapt are a large percentage of the world, and they usually vote and wield a lot of political power and wealth, and are often prone to violence.
Hence, we should tailor our message to different audiences to encourage adaptation by most of the world.
FOR EXAMPLE, with respect to evaluating risk, this kind of language often appeals to conservative Americans.
A quote from Jerry Taylor, a conservative think tank analyst that changed his mind about climate change. [ abridged for space, with rearrangement and upper case for easier reading. ] . .
The big debate in climate science right now isn’t whether or not climate change is occurring — [ but how] much change will there be, over how long a time frame, and how large (or small) will be the follow-on effects.
Despite many decades of research, scientists are still uncertain about how sensitive the atmosphere is to greenhouse gas loading — anywhere between 1.5C and 4.5C (2.7F to 8.1F). .
In life you rarely know for certain what’s going to happen next. You plan for a range of outcomes and try to mitigate your exposure to the worst possible risks...[When many outcomes are possible,] we should not be making policy based on an assumption that we are certain of this or that outcome, [ particularly when “We have no backup planet if things go horribly wrong.”] . .
When it comes to managing LARGE-SCALE RISKS, ... we ought to take
climate change VERY SERIOUSLY.
If we think about climate risks in the same fashion we think about risks in other contexts, we should most certainly hedge—and hedge aggressively—by removing fossil fuels from the economy as quickly as possible.
https://thebulwark.com/what-changed-my-mind-about-climate-change/
#FridaysForFuture #schoolstrike4climate #ClimateStrike #resist #greennewdeal #climatechange #renewableenergy #stopclimatechange #extinctionrebellion #climateaction #thisiszerohour #cleanenergy #climatechangeisreal #climatecrisis #climateactionnow #climateemergency #humanchange #girlsrule #girlscandoanything #thefutureisfemale #feminism #girlpower #womanpower

Natural. Eco-friendly. Sustainable. Organic. How do you know when the companies you’re supporting are legit, or when they’re just bullshitting you?
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‘Greenwashing’ refers to when a company or organisation spends more time and money *claiming* to be green than actually enacting business practices that minimise environmental impact. It’s when a company or organisation’s claims are purposely vague, ill-defined and/or misleading.
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What are the regulations, for example, on how and when a company can slap a ‘green’ label on their product? We love discovering a new product that boasts being eco-friendly and/or sustainable, yet only if they can readily, easily back up the claim with some facts, figures and methodologies.
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Discerning customers are increasingly demanding for sustainability and transparency, and we are at the precipice of mountainous shift towards a more equitable, greener and smarter economy.
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A simple litmus test for whether the products you’re buying are bonafide, or whether they’re greenwashing can be performed by going to their website and ticking off at least one of the following:
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- Can you easily find information on their eco claims, such as organic, cruelty-free and/or environmental certifications? If you can’t find this info within 2-3 clicks, chances are they’re bullshitting you
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- Do the include a simple and transparent explanation of their ingredients or how the products are made? If not, imma maybe call bullshit
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- Are they making irrelevant claims, emphasising one tiny eco attribute when everything else is totally fucked? Yeah they’re bullshitting you
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- Do you need a PhD in Science to understand their green claims? Hmm, sounds like it’s leaning towards some bullshit there!
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I’m not here to #namenames , but a quick google search of which companies are guilty of greenwashing could surprise (or devastate) you.
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To the companies out there who have potentially - and perhaps unintentionally - been guilty of greenwashing their customers, let this be the catalyst to change. Consumers are becoming increasingly woke and if you don’t have the answers to their questions, you’ll be outed.
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#greenwashing #ecobullshit

💃🏻Actually modeling for a magazine was intimidating. I have struggled with body confidence for a long time because I’m not what society portrays in magazines. I’m not skinny, and tan. I’m curvy, tall, I have freckles, muscles and cellulite. Even wearing this beautiful linen hand embroidered dress I was feeling stress of what I was going to look like in the pictures. The reason I am saying this is because social media lies. It shows this utopian image of life. I am learning that it’s not about how others see me and it’s really about how I see myself. I see beauty in my heart, in my brain, my compassion for others, my fight for justice and in all the experiences that shaped me. So here I see myself as beautiful, but not because the camera made me this way or the dress or anyone else. I see beauty because I was was vulnerable and because of what my spirit is made of! My resilience, my love, and living my truth are what make me beautiful in these pictures. This is a call to everyone in the world. You are absolutely beautiful because of who you are! 💖
Thank you @moriahaslan and @dveightmag .
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#thisiszerohour #youthactivism #climatestrike #strike4climate #strikeforclimate #earthguardians #youthtopower #youthpower #

SUPER-SOAKED SPRING SOILS, unplanted fields, record-rising rivers, runaway barges—this is in all likelihood what climate change looks like for the middle of the country.
Scientists say...they agree that rising temperatures allow the atmosphere to hold more moisture—about 7 percent more for every 1 degree rise in Celsius—which produces more precipitation and has been fueling a pattern of more extreme weather events across the US. And perhaps more than any other part of the country, the Midwest has had its capacity to store excess water crippled by human enterprise.
More recent work, published in February by scientists at the University of Notre Dame, shows that floods aren't just getting more frequent—they'll also get more powerful in the future...”What we’re seeing is that the past really is not a good predictor of the future,” says the study’s lead author, Kyuhyun Byun. “Especially when it comes to extreme weather events.” . .
According to the US Department of Agriculture’s latest crop progress report, farmers have planted just 49 percent of their intended corn acres for 2019, nearly half the amount they usually average at this time of year. Soybean plantings are down to just 19 percent of acres, compared with the 47 percent average. In Illinois, which is the second-biggest producer of both corn and soy, the soil is so saturated that moisture levels are approaching the 99th percentile statewide. Farmers there have planted just 24 percent of corn acres, and 11 percent of soy.
https://www.wired.com/story/for-the-midwest-epic-flooding-is-the-face-of-climate-change/
#illinois #iowa #missouri #nebraska #resist #greennewdeal #climatechange #stopclimatechange #extinctionrebellion #thisiszerohour #climatecrisis #america #republican #trumptrain #americafirst #conservative #cornfarm #soybeanfield #cornfield #farming #farmers #quotestoliveby #wisdom #flood2019 #agriculture #americanagriculture #themidwest #usda #trump #tariffs

GLOBAL STRIKE
Today, an estimated 1 million young people in 128 countries — from Australia to India to Sweden to South Africa — will skip school Friday to demand stronger climate policies in what may be the largest environmental protest in world history.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"Everyone is welcome. Everyone is needed.” @gretathunberg ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Find or register your local strike on fridaysforfuture.org and follow @fridaysforfuture for updates.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Spread the word! Activism is working. So act now. @human_______________________ 📷 @joaobeijinho

Awareness is everything. Once you become aware of how products within your homes are made, what they’re made from, and who makes them, you will find it impossible to ever be ignorant to these facts again. This mindset applies to everything from your clothes, to your food, to the products you put on your body and, consequently, down the drain and into our oceans.
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Enter stage left, clean beauty haircare company @glossmoderne. Their range is vegan, as well as sulfate and paraben-free. Why does this matter? Well for one, sulfates are used to scrub garage floors (no, not kidding) and have been proven to cause cancer. And then there’s parabens, i.e. toxic chemicals with estrogen-like properties which, amongst other things, can again lead to cancer. And when these nasties are washed down the drain and into the ocean, toxic environmental conditions occur. So all in all, they are pretty crap.
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Head over to @glossmoderne ’s bio to get to their website and read more about the science behind their clean beauty - and be a #ConsciousCitizen 🤜
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Photo by @jo_lorenz 📷🌿

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1 day ago

A circular economy is a regenerative economic model aimed at minimising waste and maximising resources. This sustainable economic approach uses a ‘repair, reuse, recycle’ model of production - which is in stark contrast to the traditional linear model of ‘take, make, dispose'.
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While a circular economy is mainly implemented via corporations and social entrepreneurs, we all have a role to play. How to contribute to a circular economy, part 2:
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2 Buy locally, where possible
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Ka-ching - eating locally means more money stays within your community. In fact, there is research to suggest that every dollar spent generates twice as much income for the local economy!
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Frrrresh - usually sold within approx 24 hours of being picked, local produce is fresher and thus way more tasty and healthy (supermarket produce may have been in storage for days or weeks)
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Green and pure - eating locally reduces your carbon footprint as your food doesn’t have to travel to get to you - it also means the food has come in contact with less hands and therefore less opportunity to be tampered with
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Seasonal - buying local food keeps you in touch with the seasons, as not all produce is available all year round. This not only means that your cooking prowess gets the chance to get jiggy, yet also means the food itself will actually be less expensive as there’s an abundance of it growing when you buy it
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Farmer-friendly - when we buy local foods, we are supporting our local farmers. This gives those farmers incentive to keep on trucking and stay undeveloped
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Biodiversity - the more that land is cultivated organically lessens the need for chemical pesticides, herbicides, fungicides, and fertilisers - which increases biodiversity in our local ecosystem
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Feel good factor - knowing that your food has a lovely little backstory makes eating it even more delightful!
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Buy local - be a #ConsciousCitizen ! 🤜
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#circulareconomy #egovseco

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1 day ago

Lack of regulation in the billion-dollar beauty industry means unethical beauty companies have unlimited latitude to lace their products with ‘filler’ ingredients, in order to keep their costs down and their profits up.
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Yet, worse than this abhorrent greed is the fact that these unnecessary ingredients are not simply harmless, diminutive extras - like extra sugar in a cake recipe! - they are actual toxins, hugely destructive to our health. Applied liberally to the largest organ, these unnecessary toxic chemicals are absorbed directly into the bloodstream. .
Then when we shower, these same noxious toxins inevitably drain directly into our oceans, where they cause endless amounts of irreversible damage to marine life and the environment. .
To counteract this assault on our health and our planet we actively support pioneers in the clean beauty industry, like cult-skincare company @votarylondon , whose unfussy products are made without mineral oils, petro-chemicals and unnecessary preservatives.
. Votary products are suitable for all skin types; are made in small batches in the UK using the finest natural ingredients and fresh plant oils; are never tested on animals; and use recyclable packaging.
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So if you give a f__k about the planet as well as your own health, jump on the burgeoning clean beauty band wagon and never look back!
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Photo by @jo_lorenz 📷🌿

#Repost @thisiszerohour with @get_repost
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ATTENTION❗The time is now to act on climate change, and to sign up for the Youth Climate Summit taking place in Miami from July 12-14th! That's right, Registration is now open! The summit will be the perfect setting to not only hear from keynote speakers and frontline youth, but also to grow your climate advocacy skills through a series of various workshops involving. Go to ThisIsZeroHour.org/Miami to register now‼ #thisiszerohour #youthclimatesummit #GetToTheRoots 🌎 LINK IN BIO

@thisiszerohour ・・・
ATTENTION❗The time is now to act on climate change, and to sign up for the Youth Climate Summit taking place in Miami from July 12-14th! That's right, Registration is now open! The summit will be the perfect setting to not only hear from keynote speakers and frontline youth, but also to grow your climate advocacy skills through a series of various workshops involving. Go to ThisIsZeroHour.org/Miami to register now‼ #thisiszerohour #youthclimatesummit #GetToTheRoots 🌎 LINK IN BIO

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1 day ago

ATTENTION❗The time is now to act on climate change, and to sign up for the Youth Climate Summit taking place in Miami from July 12-14th! That's right, Registration is now open! The summit will be the perfect setting to not only hear from keynote speakers and frontline youth, but also to grow your climate advocacy skills through a series of various workshops involving. Go to ThisIsZeroHour.org/Miami to register now‼ #thisiszerohour #youthclimatesummit #GetToTheRoots 🌎 LINK IN BIO

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1 day ago

A small group of students are planning a #climatestrike tomorrow, Friday May 24 10am at City Hall. Come down and join them!

All hands on deck! Calling out all those who are interested in volunteering at the Youth Climate Summit down in Miami this July, be sure to go to ThisIsZeroHour.org/Miami to apply! #thisiszerohour #youthclimatesummit

You shouldn’t take the election too badly. A large section of the planet’s population values well-paying jobs and high incomes more than anything else. Self-interest drives a large percentage of the world.
For many people, it’s a big mindset change to value the earth’s ecosystem more than material surplus and wealth. It’s antithetical to capitalism, the driving economic system around most of the world.
Until today’s young people reach voting age, and the climate becomes so horrific that it shocks people who only care about maximizing their personal wealth to care about the planet, we need to find ways to convince the world that converting to a clean-energy economy will actually boost their incomes and prosperity.
We need to
HARNESS THEIR GREED
to encourage them to embrace climate change mitigation.
For example, America’s Midwest largely isn’t concerned with climate change, thanks to Fox News. Moreover, as a general rule, farmers and manufacturing people only care about things that will boost their incomes in the next two or three years. However, one thing people in manufacturing want more than anything is a lot more well-paying blue-collar jobs.
As a result, some climate activists have been trying to help people in the Midwest understand that converting America’s electric grid to renewables and nuclear energy, and replacing America’s 276 million fossil-fuel vehicles and hundreds of millions of furnaces, ovens, stoves and so on with clean-energy equivalents would boost the Midwest’s economy for decades.
Perhaps a similar strategy would work with Australia, particularly with the tourist industry. Saving the Great Barrier reef and turning Australia into a model of a clean-energy economy would bring world attention, social status and economic opportunities to Australia.
#FridaysForFuture #SchoolsStrike4Climate #ClimateStrike #resist #greennewdeal #climatechange #renewableenergy #progressives #savetheplanet #stopclimatechange #extinctionrebellion #climateaction #thisiszerohour #climatechangeisreal #climatecrisis #humanchange #ss4c #AusPol #climateelection #stopadani #voteclimate #voteforclimate #qldlabor

Solar Cladding can be retrofit to your existing home or your new build! 🌍 www.SolarRoom.net

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2 days ago

Life is better with sheep in it ❤️❤️🐑🐑🐑 Today we visited @collegeoftheatlantic Peggy Rockefeller Farm for our Land and Climate class. We discussed carbon, sequestration, agroforestry and impacts of small scale vs. large scale farming. We learned about the practices used by CJ the farmer and what his thoughts are on climate change impacts on farming. He said one of the biggest worries for him is the erratic weather patterns we are starting to experience and how much worse they can possibly get.

Happy Worthwhile Wednesday!
After a recent study, it was found that 1 in 5 Americans as living in a place committed to 100% clean energy! Earlier this month, Washington passed a piece of legislation that will aim for the state to be carbon neutral by 2030. Washington now joins the other states that have made similar promises, such as Nevada (will ban all fossil-fuel generated electricity by 2050), New Mexico, California, Puerto Rico, Washington DC, and Hawaii!
We must keep fighting for clean energy and push our local governments to do the same! 🌎✊🏽✊🏿✊🏼✊🏾
#thisiszerohour #worthwhilewednesdays #cleanenergy
Source: https://grist.org/article/1-in-5-americans-now-live-in-places-committed-to-100-clean-power/
Image: Amelia Bates

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3 days ago

i watched an interview with @gretathunberg the other day, emphasizing how far we have come and how little time we have left. let’s change now, together 👥

A circular economy is a regenerative economic model aimed at minimising waste and maximising resources.
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This sustainable economic approach uses a ‘repair, reuse, recycle’ model of production - which is in stark contrast to the traditional linear model of ‘take, make, dispose’.
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While a circular economy is mainly implemented via corporations and social entrepreneurs, we all have a role to play . . .
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How to contribute to a circular economy, part 1:
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1) Don’t buy more than you need!
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Tempted to buy that ‘I kinda like it’ sales item? Please don’t. According to environmental statistics website ‘The World Counts’*, every two hours we collectively throw out enough rubbish to fill the world’s largest container ship. This equates to 12 container ships every single day, and 4380 container ships in one year!
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Most of this unbelievable and unnecessary waste ends up in landfills or, worse still, is sent to an incinerator where it burns and thus turns into the world’s largest source of dioxins (i.e. one of the planet’s most toxic compounds).
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So please people, put down the crappy sales item and exercise some constraint. Do your part, be conscious and aware when it comes to your consumerism, and encourage others to be the same!
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* ‘The World Counts’ collates its stats from a large number of organisations, research institutions and news services

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3 days ago

There’s a simple choice when it comes to skincare.
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You can either use products that are created with natural ingredients, plant-based (and food-grade) cold-pressed oils, steam-distilled therapeutic-grade essential oils, GMO free soy wax, recyclable and reusable packaging, and certified organic ingredients - like @herbivorebotanical ’s entire clean beauty range.
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Or you use products created with synthetic ingredients, parabens, sodium laurel sulfate, phthalates, chemicals, fillers, mineral oils, petroleum, that are tested on animals. .
Wait . . . are you still actually debating this?
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We love you @herbivorebotanicals - thank you for cleaning our skin and our planet!
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Photo by @jo_lorenz 📷🌿

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3 days ago

My name is Naina Agrawal Hardin ( @nainagra ) and I work on Zero Hour's social media and global outreach teams. I'm also a Getting to the Roots Ambassador. I'm fighting with Zero Hour because I've seen firsthand the dangerous effects of climate change on the places where I come from.
My mom's parents live in east Tennessee, where wildfires in recent years have been deadlier than they have in centuries. In 2016, a deadly fire raged for almost a week thanks to a drought in the region. The damage it did was devastating. It came dangerously close to destroying my grandparents' home near the Great Smoky Mountains National Park. My grandma was terrified when she called me to tell me how close the fire was to the house in which I've spent almost every Christmas of my life.
The few Christmases I haven't spent in Tennessee I've spent in India, with my dad's parents. There, flooding near the family home has been worsening due to increased precipitation. So many times, my grandparents has feared losing their house to the flooding, or worse, their lives. In 2017, the floods were especially devastating. We worried that our family might have to leave their home for good.
Still, I count myself lucky. My grandparents are ok for now, and so are their homes. There are so many families who have lost loved ones or have been displaced due to climate change related natural disasters. As we fight for climate justice, we must remember to hear and learn from their stories every step of the way.
Photos: The 2016 Gatlinburg Fire - from the Knoxville News Sentinel and NBC's WBIC
2013 Flooding near my dad's hometown of Forbesganj, Bihar - from India Today
2017 Flooding near Forbesganj - from Wikipedia.
Video taken by Naina's family.
#ThisIsZeroHour #GetToTheRoots