Archive for category Experience

Who never think about having fun in exotics and different parties around the world?!

This is the idea of Perrier with the “Secret Place” in a digital experience. It’s a game where the objective is to find the secret bottle of Perrier in a digital and crazy party. People have to look for five hints to achieve the goal. All the game is in Live-action, so it’s good to be paying attention all the time.

Ogilvy and Mather Paris created the hotsitePerrier Secret Place of the promotion. Only people who gets the secret bottle and the gold woman will have the opportunity to compete for 5 trips in parties around the world: 1) Carnival in Rio De Janeiro, Brazil; 2) Ibiza, Spain; 3) St. Tropez, France; 4) Art Basel in Miami, USA e 5) New Year in Sidney, Australia.

Watch the video bellow and check more on the official hotsite or Youtube.

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Independently of political issues, Chávez died yesterday with the majority of Venezuela nation applauding him. There’s a global commotion… Chávez was trying to fight for life even after months, but his body couldn’t got better. Today, Venezuelans and world say good-bye to a polemic leader. #RIP Chávez

Yesterday, in Brazil, also died a public person, a rock star of 42 years old. “Chorão”, as he is called, was found dead in his apartment this morning. People don’t know exactly why he is gone, but police suspects of drugs and depression. Unfortunately, rock in Brazil lose a great guy with a huge speech in his songs talking about the importance of family, friends and great/common times that we have in life. Well, to say good-bye, I share a song of his band. Music is what stays #RIP 1970-2013

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Today is Rio de Janeiro birthday, one of the most beautiful cities on the world.

Taking advantage of the anniversary celebrations, the city launches MAR (it’s the meaning of ocean in portuguese). MAR is equal to Museu de Arte do Rio (Art Museum of Rio). The architecture is what calls more attention that mix old and new buildings by a wave.

The idea is to promote the integration of expositions and education. In resume, the museum is “transversality” and wanna show multiples interpretations to what is exhibited.

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Is cooking an art? I don’t know, technically, the answer for my question, but I think it’s. I really like to cook, mainly, for 3 or more people and make a different food. It’s all about, enjoying the moment: buy the ingredients, start the process, put some spices, try the flavor, have a great food and an opportunity to get people together.

More than cooking hints, there are so many stuff that it’s good to know if you start to live alone, such as, how to put off a wine smudge of the t-shirt, etc. What catched my attention was that 2 markets in Brazil use good solutions for home in their communication purport, more than selling products or announcing sales. That’s what I call, understanding costumers and marketing strategy, a cool way of being closer to the client.

I must confess that, being in love with food, I just like to watch their videos about gastronomy and make my own dish adding some special/secret thing. yesterday, I was looking for a recipe of a sauce based on champagne. I didn’t like anyone, so, I went to the kitchen and created a new one: chicken baits with a champagne (or white wine) sauce.

If you wanna try, that’s what I used for and how I did it: chicken baits (it can be chicken breast or whatever you prefer), lemon, cornstarch, honey, brut champagne (or white wine), black pepper, garlic, salt, olive oil and butter.

First of all, unpack the chicken and spice with black pepper (ground one), juice of one lemon and salt. Let them together for 10 minutes in a bowl (if you are in a rush, if you can, let more than an hour – just take care) and soon, grill in a little olive oil and butter. When you finish, put aside and in the same skillet, make the sauce with a little of olive oil, butter and garlic. After two minutes, put 2 or 3 full glasses (depends on how many people and chicken you have) of brut champagne and two little spoons of honey. In a cup, add the sauce until the middle of it and get 2 spoons of cornstarch, mixing them. Later, put this mix back to the skillet, let get consistency and serve with the chicken baits!

This dish is well served, mainly in the summer, with coarse rice+cherry tomatoes or ceasar salad. To drink: demi-sec champagne or white wine. Bon appetite!

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Besides the winner of best movie on Oscar 2013 by Academy Awards be Argo, Life of Pi was the movie with more awards this year. Most of them were by technical issues, such as photography and visual effects, but it doesn’t make the movie a bad one. What I wanna rebound is that art plus 3d projection has pay attention of so many people (and understood one’s too).

When I was in Lisboa, I saw a beautiful painting/graphite on the street by Brazilian (from São Paulo) Twins, Gustavo and Otávio, that was so realistic with a 3d impression. They mixed architecture with “art of the streets” and made the graphite amazing.

So, can you imagine this kind of art mixed with 3d projection? I can imagine a little… And probably, it’d be fantastic. Just to have some inspiration, I remembered of a 3D projection of Fanta em Dubai – take a look below and “Imagine”.

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Availing this “Oscar/Hollywood climate “(today, we will know the winner), I came here to talk about Argo, one of the movies running as the best of Oscar 2013. Probably, it’s easy to recognize that I enjoy movies with a history context behind. Argo is one of them. Sincerely, I expected more when I start to watch him: more action, militar guns and USA as heroes. Besides, all this “less thing” made the movie more: more realistic, more suspicious and closer. It’s good to pay attention in the end of the movie, time when things are cleared because of time going on. The drama in the middle of a Iranian revolution, as you can see below, and make us think about politics. There’s a specific phrase (on the movie) that a CIA’s coordinator says summarizing politics “If we want audience, we should be in a circle, not here”.

On the other hand of what Iranians do (on the movie) to complain about their problems on the country, I found a different way that some people have to claim. These examples show and protest horrible facts in countries that lives with civil problems using art. Check out, respectively, the World Press Photo 2013 (font: Fubiz), taken by the Swedish photojournalist “Paul Hansen” in Gaza and Iranians artists (brothers) Icy and Sot.

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I don’t like too much to watch musicals on a TV/cine, since I prefer to watch this kind of art a live. But “Les misérables” was a movie that I couldn’t regret to see. Actors, directors, etc said that the movie was not done with playbacks and it’s possible to cognized that sometimes (it made the movie shines more, in my opinion), wasn’t everything so perfect.

When I walked out of the cine, I was still involved by that history, telling a little bit more about French Revolution and the context of that country by the time. Passing by the stores in the mall, I started to think how brands used Flash Mobs mixing music, art, dance and I remembered that one of TAP in Galeão Airport of Rio de Janeiro(2010), Azul on the same airport (2011) and Coke (2012).

So, 2 days later of the movie, I become to search Flash Mobs that have already happened this year (because I only remembered before of old ones). I found this two cases that really caught my attention: first one because of the dance and the amount of people involved; second, because of the feeling and intention of this musicians that tried to give “hope” to people who is in a big crises of unemployment (In Spanish).