Mavin

Mavin is a decentralized, reward-based, global influencer marketing ecosystem based on blockchain that connects digital marketers and agencies to micro and nano influencers on social media.

A reward-based influencer marketing ecosystem

"Mavin" is a reward-based influencer marketing ecosystem on blockchain. Mavin will launch their ICO on November 22nd 2017. The Swiss startup will utilize blockchain technology to tokenize and revolutionize the way brands and agencies connect, incentivize and reward social media nano influencers for spreading content across their busy networks. Through the aggregation and marketing power of micro and nano influencers into single campaign entities, Mavin outperforms the traditional target advertising market through significantly higher ROI and engagement rates. At the same time, it reduces handling costs and advertising spends through blockchain technology, smart contracts and microtransactions. Mavin’s AI-powered quality verification framework allows micro and nano-targeting at a brand new level, whilst also offering transparent KPI measurement and disruptive return rates. All transactions are handled through Mavin’s MVN tokens, the platform’s internal currency that powers the payment, reward and verification system. The utilization of blockchain technology allows the micro-payments to be 10-times cheaper than traditional micro-payments, allowing instant payments to influencers, and giving Mavin the upper-hand against competitors. The Mavin platform builds a bridge between marketers, agencies, brands and influencers. Together, they combine to create a market size of several hundred million dollars. The decline of traditional television and the growth of social media have given rise to influencer marketing, now one of the fastest growing categories in advertising - which is projected to be a $5 billion to $10 billion market by 2020.

"Mavin" is a reward-based influencer marketing ecosystem on blockchain. Mavin will launch their ICO on November 22nd 2017. The Swiss startup will utilize blockchain technology to tokenize and revolutionize the way brands and agencies connect, incentivize and reward social media nano influencers for spreading content across their busy networks.

Mavin’s vision is to become a global market maker, where brands and companies (marketers) and nano and micro influencers (influencers) come together. The marketers will benefit by reaching a more extensive audience with a higher engagement rate. And the influencers will be paid by the marketers for some of their social media mentions, giving them the opportunity to participate directly in the marketing budget spend. The marketing spend will not only be distributed to well-known and famous influencers, but also to ordinary people. Because everyone’s an influencer.

Public Crowdsale

Token distribution

Marketing 25.0%

Working Capital 13.0%

Mavin Development 48.0%

Operations, infrastructure 13.0%

ICO Overview

About Mavin INFLUENCER With Mavin, not only the well-known and famous but also the ordinary people are valuable influencers for marketers. They can participate in the marketing budget spend by getting paid for social media mentions directly. MARKETER Marketers can participate in Mavin to reach micro and nano influencers, an audience which was too heterogeneous to handle efficiently so far. A higher engagement rate is a positive side effect of these kind of influencers. HUMAN VERIFIER Mavins quality verification framework also allows people to earn money who are not interested in participating as an influencer. By being part of the verification process, human verifiers help the platform to ensure high quality standards. QUALITY VERIFICATION FRAMEWORK Mavins quality verification framework is based on two main pillars. A first level verification is done by artificial intelligence algorithms recognizing and assessing the picture accuracy and the sentiment of the comments. Similar but more detailed inspections are made by the platforms human verifiers. This quality verification process results in an individual and highly accurate rating of every single social media mention which will end up in a quality verification score according to this assessment. AI VERIFICATION The first level of verification occurs automatically through use of the artificial intelligence frameworks from Google and IBM. HUMAN VERIFICATION The second level of verification is powered by people; that is, users of the Mavin platform. REWARD AND SCORING MODEL Building on the quality verification results, Mavins reward and scoring model combines the final reward granted for a specific social media mention with the influencers profile score. Every influencer has to sharpen his personal platform profile to increase the profitability within his fields of activity. Only a well rated quality verification in combination with a target-oriented influencer profile will lead to a optimal renumeration of the influencers.

Mavin’s vision is to become a global market maker, where brands and companies (marketers) and nano and micro influencers (influencers) come together. The marketers will benefit by reaching a more extensive audience with a higher engagement rate. And the influencers will be paid by the marketers for some of their social media mentions, giving them the opportunity to participate directly in the marketing budget spend. The marketing spend will not only be distributed to well-known and famous influencers, but also to ordinary people. Because everyone’s an influencer.