Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the availability of their new products at Apple Inc's media event in Cupertino

Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the availability of their new products at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY BUSINESS TELECOMS)