Specialty License Plate Program will Provide Funding for Spay and
Neuter of Cats and Dogs in the Golden State

February 14, 2013 09:17 AM Eastern Daylight Time

LOS ANGELES--(BUSINESS WIRE)--The California Spay and Neuter License Plate Fund Inc. is proud to
announce that the pre-order goal of 7,500 license plates needed to begin
the Pet
Lover’s License Plate program has been met thanks to the support of
animal lovers all over the state, including Governor Brown, Pierce
Brosnan and Cesar Millan.

“The Pet Lover’s License Plate provides a fun and easy way for pet
lovers to help reduce pet overpopulation”

The Pet Lover’s License Plate was created to provide funding for free
and low-cost spay and neuter in an effort to cut down on the number of
dogs and cats that end up in shelters each year.

Now that the pre-order goal has been met, the California Department of
Motor Vehicles has begun the implementation process which will allow
California residents to purchase a Pet Lover’s License Plate for their
registered vehicles through the DMV.

The unique plate features artwork designed and donated by international
actor, artist and animal lover Pierce
Brosnan. “Over a half million dogs and cats are killed in California
shelters every year,” said Mr. Brosnan. “This license plate will provide
much needed funds which will enable people who couldn’t necessarily
afford to spay or neuter their pets to do so.”

Dog Behaviorist, TV Star and founder of the Cesar
Millan Foundation, Cesar Millan, backs the program’s efforts to
raise awareness on the importance of spaying and neutering pets.

“The most humane way not to kill a dog is to spay and neuter. When we
kill four to five million dogs nationally per year, what that says about
our behavior is that we have become a disposable society,” says Cesar
Millan. “To me, a spay and neuter campaign is just as important as the
Buckle Up campaign; it saves lives.”

Millan added that he personally ordered plates for his pack, the Cesar
Millan Foundation and his staff at the Dog Psychology Center.

"The first dog Sutter wants everyone to buy the license plates to raise
money for spaying and neutering animals, so not as many get killed,"
said Governor Jerry Brown.

Approximately $40 from each purchased plate will go towards spay &
neuter programs throughout the state. Proceeds will be distributed to
cities and counties for free and low-cost spay and neuter programs. The
plates can be purchased for $50 for registered vehicles in the state of
California, or for $98 for a personal plate.

“The Pet Lover’s License Plate provides a fun and easy way for pet
lovers to help reduce pet overpopulation,” said Judie Mancuso, President
of the fund. “The DMV officially began the implementation process on
January 8, 2013. Now, more than 32 million registered vehicle owners in
the state have the option to buy the new plate.”

The California Spay & Neuter License Plate Fund, Inc. is a 501(c)(3)
organization whose sole purpose relates to a California specialty Spay
and Neuter License Plate program, whose sales proceeds will provide
low-cost and no-cost spay and neuter surgeries. The funds generated by
sales of the Plate, will be distributed by grants to qualifying
agencies, organizations and individuals to provide low-cost and no-cost
spay and neuter to dogs, cats, and rabbits in California. For more
information please visit www.petloversplate.com.