The geek squad will be presenting to: White House Chief of Staff Denis McDonough, presidential counterterrorism advisor Lisa Monaco, Attorney General Loretta Lynch, FBI Director James Comey, National Intelligence Director James Clapper and National Security Agency Director Mike Rogers will participate in the meeting.

In other words, this is an important get-together.

An agenda obtained by The Washington Post indicates that the meeting will center around ways to make it harder for terrorists to leverage the internet to radicalize followers, as well as the use of technology to identify recruitment patterns.

Many of us in PR represent technology companies, ranging from data collection and storage, to encryption and protection. In public relations, we face difficult stories to tell and sometimes, crises we have to face.

Amid rising public concern about the potential for more attacks, President Barack Obama in a speech in December said, “I will urge high-tech and law enforcement leaders to make it harder for terrorists to use technology to escape from justice.”

Is that happening? What are our clients doing? In this evolving world, cyber-anything is paramount to ensure safety and protection. Often, it’s the best things in the world that create the worst dilemmas.