A spokesman said he was "extremely sorry" for swearing on the programme.

He exclaimed "oh f***ing c***s" on live television after learning he had not been evicted from the show on Tuesday, prompting dozens of complaints from viewers.

An ITV spokesman said: "This is the third successful series of I'm A Celebrity running live on ITV1, and the first time a celebrity has had such an outburst."

Last night former footballer Neil "Razor" Ruddock became the third contestant to be booted out of the camp. The former Liverpool, Spurs and England defender had been a favourite to win the contest before the celebrities entered the jungle.

Apart from John Lydon, the remaining stars in the third series of the show are Kerry McFadden, 23, Jennie Bond, 53, Alex Best, 32, Peter Andre, 30, Lord Brocket, 52, and Jordan, 25.