The 30 Rock veteran is set to star as a billionaire real estate developer, divorced father, philanthropist, society fixture and celebrated libertine who unexpectedly becomes mayor of New York City. After a heated bidding war, the hourlong entry has landed in development with a production commitment at HBO.

Baldwin, who has been vocal about his own political ambitions in the past, will serve as an executive producer should it move forward. He'll be joined by writer/EP Wells Tower (Everything Ravaged, Everything Burned) and EP Cary Brokaw (The Player, Closer). The still-untitled project hails from Universal Television, where Baldwin has a deal, and the actor's El Dorado Pictures.

In a 2011 interview with The New York Times, Baldwin, an outspoken liberal, confirmed that he had plans to one day run for New York mayor himself. At that time, he suggested the hold-up on any political pursuits was his commitment to the NBC comedy and his desire to be better educated about the office.

Since 30 Rock signed off in early 2013, the Emmy-winning actor and frequent tabloid target has turned up on Broadway, headlined a short-lived MSNBC show and has feuded with everyone from Shia LaBeouf to the New York Post.