The New Digital Mindset

April 1, 2013

Forward-thinking CMOs are putting digital front and center. They know that using interactive media simply to shout messages at an audience as if they were staring at a TV or billboard is to miss the point of the channel entirely.

Members Only Content

This content is available to ANA Members only. Please
login below or create an account.

Ask The Expert

“There is a tremendous value in being part of the ANA’s strong network of brands… The Ask the Expert service validated the research that my team had already done [and] saved us time.”
Michael Harvin, Senior Manager, Global Agency Relations at American Express