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If you haven’t started a holiday campaign yet – now is the time. So what can you do to tap into it? Start by forgetting about you and what you want. Forget your goals and sales objectives. The key is to think about what holiday shoppers want and to…
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Your LinkedIn profile says everything about who you are professionally.
And since it tends to rank well on Google for your name, people will read your LinkedIn profile when they want to do research on you, your product, service, or company.
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Google's recent testing of crowd-sourced location verification interfaces for business Place pages is problematic. Attempting to show why, a few local marketers flagged Google's own headquarters as closed.
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Jeff Louella's article discusses some common mistakes when implementing technical SEO and why it's important to incorporate SEO from the beginning of a site redesign as opposed to a "quick fix of titles and metas" before a site launches.
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“Social” is something you are, not something you do. If your company culture doesn’t focus on building relationships with your customers, then chances are that you won’t use social media to do it either. The “media” doesn’t dictate how…
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