It seems Satan has no lack of ideas for counterfeits of the Church of Christ. The Watchtower Society is just another one. The central objective is to get you away from pure trust in Jesus. The Devil doesn’t care what he gets you into, as long it isn't a born-again fellowship.

This false religion provides a sense of belonging to an important cause and then keeps you so busy working for the Watchtower that you don’t have time to critically examine the unbiblical teaching and structure.

Daniel Rodriguez, author of Winning The Witnesses put his finger on the central evil of the Watchtower: it takes away the person's trust in Jesus and replaces it with trust in the Watchtower organization.
Soul winners found that this was the place to challenge those caught in the Watchtower. JWs must admit that Watchtower material is not divinely inspired like the Bible. Thus, their unbiblical teachings must be questioned. If a member of the Jehovah's Witnesses can be guided to this truth, he is well on his way out of the bondage.

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