Abstract

British Film Institute, National Film Theatre. This project involved the design and print production of the festival program and advertising for the British Film Institute’s 16th London Lesbian and Gay Film Festival 2002. The 32-page program was the integral document of the two-week film festival that detailed the events of the British Film Institute’s largest event at the National Film Theatre (100,000 print run). Commissioned by the British Film Institute, Lingwood’s brief required an original and thought-provoking concept and design that would avoid the multitude of lesbian and gay visual clichés and that would not offend or shock. Getting the right balance of ‘noticeably different’ yet ‘acceptable/mainstream’ was inherent in the adopted strategy. The unique design that Lingwood produced was a witty and intelligent creative solution that reflected the personality of the acclaimed event. Lingwood adapted the program design for a high profile London Underground advertising campaign that added to the festival’s success.

Item Type:

Other

Additional Information:

British Film Institute, National Film Theatre. This project involved the design and print production of the festival program and advertising for the British Film Institute’s 16th London Lesbian and Gay Film Festival 2002. The 32-page program was the integral document of the two-week film festival that detailed the events of the British Film Institute’s largest event at the National Film Theatre (100,000 print run). Commissioned by the British Film Institute, Lingwood’s brief required an original and thought-provoking concept and design that would avoid the multitude of lesbian and gay visual clichés and that would not offend or shock. Getting the right balance of ‘noticeably different’ yet ‘acceptable/mainstream’ was inherent in the adopted strategy. The unique design that Lingwood produced was a witty and intelligent creative solution that reflected the personality of the acclaimed event. Lingwood adapted the program design for a high profile London Underground advertising campaign that added to the festival’s success.