This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

About

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.

In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

More Than a Blog

We also aggregate our Twitter feeds, video and pics, blog network, portfolio of best practices, the events we will attend and job openings here. It’s our platform – a jumping off place – our homebase for conversation. So, jump in, the water’s fine.

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

A group of students from Singapore Management University have just completed a look at Korea’s social media landscape, including an interview with Howard Han, leader of the Ogilvy social media team in Seoul. The students have pulled together a range of information on South Korean social media, which they summarized for Asia Digital Map with the below posting. In the spirit of sharing knowledge and supporting academic study of social media, we welcome high quality guest postings by students who have produced insights or gathered information on aspects of social media in Asia.

A communications course, Digital Media Across Asia, conducted in Singapore Management University (SMU), has brought together a group of 5 students (4 from SMU and 1 from Korea University) to share about the digital media landscape in South Korea. What makes this course unique is that our project requires us to share our research and findings the digital way.

Over the past 10 weeks, we have collated the latest statistics and interviewed several experts on digital media in Korea. Instead of writing reports and submitting it to our professor, Michael Netzley, we have been tasked to organize a one-week social media campaign to share with the rest of the world the conclusion of our findings. Our strategy is to actively engage our audience in three ways: read, listen and watch.

Information is presented in an interesting way by using info graphics to summarize our research on digital media in Korea.

한국에서 디지털 미디어에 대한 정보를 요약한 인포그래픽을 사용하여 우리가 조사한 결과가 흥미롭게 나와 있습니다.

LISTEN – Podcast
We have put together several podcasts via our interviews with experts. Our latest interview is with Howard Han, a 360 Digital Influence Lead in Seoul. His sharing have yielded us much valuable insights into how social media can be best used for marketing campaigns and crisis communication.

Viral Radar

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.