NEWS

Perhaps the biggest issue surrounding artificial intelligence (AI), and in particular its use in the media, is that executives need to finally grasp what AI actually is. What jobs can it undertake, and how can it save publishers time and money and improve their products.

Artificial intelligence is taking off and transforming every industry, causing many people to worry that ever-improving intelligent systems will replace human workers. In 2019, the AI market is projected to grow by 154 per cent, and while this pivotal advancement is working its way into industries, not every field is adapting it in the same way.

Artificial intelligence (AI) is transforming business practices and the labour market across all industries, upending how leaders look at structural issues within their companies. While AI is often associated with the tech and finance sector, media has and will continue to incorporate artificial intelligence into every facet of the industry in the coming years.

While there is a lot of discussion in media circles about the potential of automated content, real world examples of bots creating and publishing editorial are still fairly thin on the ground. Bringing bots into the news room can, after all, create many issues for media company owners. From finding the right way to deploy them through to training journalists to optimise their output, the journey to automation can be a tricky one.

The 8th Data & AI for Media Week events in London will inspire magazine media companies to launch and expand their data and AI strategies, by featuring dozens of speakers from the most innovative and data-driven media companies in the world.

Alan Segal is VP for audience and analytics at CNN Digital in the United States. He will speak at the 8th Data & AI for Media conference in London about how CNN Digital leverages data and AI to understand its audience and drive advertising revenue.

Tor Jacobsen is SVP consumer marketing and revenue at Schibsted Media. He will speak at the 8th Data & AI for Media conference in London about how Schibsted leverages data and AI to acquire and retain subscribers.

The media industry is facing yet another disruption: This time, a game-changing, tidal wave of artificial intelligence and data-driven processes that are replacing much less efficient ways of driving audience and revenue. Many innovative media companies have chosen to ride the wave of disruption and leverage their audience and trend data to develop revenue-making and cost-saving products and processes.