They want the traffic from social media sources, and offer up embedded links to their videos and content in hopes that it creates a viral following. That is, until they get something that is insanely popular.

Then, they throw a temper tantrum and yell, “Mine, mine, mine!”

That’s what ESPN just pulled with their own video recap of the UConn vs Syracuse 6 OT game in the Big East Tournament.…

College basketball is about to trump all things search for a little while.Â March Madness started early this year in my book courtesy of a six overtime game between UConn and Syracuse in the Big East Tournament.Â Yeah, you heard me right, six overtimes.Â Check out the highlights.Â It’ pretty freakin’ amazing!Â Here are a few of the details from this epic battle that lasted until nearly 2am this morning:

Eight players fouled out

The game lasted 3 hours, 46 minutes

They had a combined score of 244 points

Seven overtimes is the record for college basketball (Cincinnati vs Bradley in 1981)

The game was 1/10 of a second from being over at the end of regulation

Check out the highlights above or read the details on ESPN.Â It’s just the beginning of March Madness, baby!Â Man, I don’t see how Syracuse can have any legs left to play West Virginia tonight.…

In my best Joey Lawrence voice,… “Whoa!” Talk about a great search engine marketing conference. Big props to the SEMPDX crew for putting together such a top quality event. Though it’s a six hour drive from Spokane to Portland, I’m going to join so that I can go to their monthly meetings and talk with the very talented search folks in P-Town (and check out a Blazer game or two).…

I’m incredibly excited to be heading off to Searchfest today. This is one action-packed-bang-for-the-buck search engine marketing conference. Portland really has a tight SEO community and is really getting a strong reputation in the industry. They have really brought in the talent.…

I’ve been a big fan of SEOmoz for quite some time now.Â They provide some really great search engine optimization information.Â I encourage you to take a look at this edition of SEOmoz Whiteboard Friday.Â It answers several questions that I address in almost every meeting: