Capitalizing on Globalization

Hefner: Well, I think there’s a lot more international potential than historically American media companies have capitalized on. I think that’s understandable. Ours is such a large market here that, you know, you can build a very robust business just by concentrating on the US. But I think if you look internationally, you’ll see that the best companies rarely stay within their own borders and rarely stay within one media platform. So I think that that bodes well for American media companies in terms of growth.

Christie Hefner says there are ever-expanding markets around the world that make continued growth possible

Even the optimists among us would have to admit 2018 was a challenging year. The fractured world that became the focus of our 2018 Annual Meeting a year ago came under further pressure from populist rhetoric and rising nationalist agendas. At the same time, the urgent need for coordinated global action in areas such as climate change, inequality and the impact of automation on jobs became more intense.