The money will certainly come in handy, as Entangled Media’s co-founder and CEO Erik Caso tells us the company has a huge competitor in its crosshairs: Apple. The idea is that Younity can be the application that iCloud always promised to be, allowing you to quickly access your personal files and media no matter where you are, or what device you’re on, without having to upload them to the cloud. A key difference is that Younity can work with both Mac and Microsoft platforms — though for now, its mobile capability is still only on iOS.

We knew Younity sounded special when we met Caso and heard his pitch last month in Los Angeles, so we invited him to stop by TechCrunch TV’s San Francisco studio when he was in town last week to show us a real demo of the app in person. Check out the video embedded below to see Younity in action and hear about the funding and the company’s plans for the future.