SwimSpot

Client:SwimSpotURL:www.swimspot.comServices Provided:Link Building Campaign, AdWords Management, Article Writing, On-page Optimization, Increased Website ConversionsTestimonial:
"Joel's breadth of knowledge in the SEO and web/platform development space is immense. Everyday I learn from him as I turn to Joel for best practices and leadership" – Chris L, Swimspot.com

Challenge

Launched in February 2010, Swimspot.com is a an e-commerce website that specializes in designer swimwear. Coalition Technologies was brought on to manage the company's online marketing. Unfortunately, we were brought on after the website was initially designed, so we had to work around many design flaws. Our team set manageable goals, like making important code tweaks, copy additions, and a PR / link building campaign that resulted in a jaw dropping 435 percent increase in sales during the first year.

Solution

Our team set manageable goals, like making important code tweaks, copy additions, and a PR / link building campaign. By planning how to integrate SEO and PPC in such a way that it supported the brand identity, we were confident in our plan to change their fortunes.

Result

Search Engine Optimization helped increase sales by nearly $400,000 in one year. Google AdWords Management helped increased sales by $27,644 on average per month, without significant changes to ad spend.