Nowadays the market of add-in graphics boards is relatively small due to a number of reasons: graphics cores inside chipsets have become so advanced that many customers do not need a discrete graphics solution; notebooks, the fastest growing PC category, often rely on built-in graphics adapters due to their lower power consumption. For example, of 97.85 million graphics adapters shipped in the third quarter of 2007 only 25.74 million were discrete graphics cards (among 72 million desktop graphics adapters). But even the eroding market can show huge improvements, latest figures from Jon Peddie Research claim.