Twitter spikes after unconfirmed Salesforce takeover rumor

Shares of Twitter spiked more than 6% Friday, passing the $23 mark, after an unconfirmed rumor said Salesforce was again considering a takeover of the social network. Bloomberg reported the speculation, citing four people who said they heard chatter of a deal.

Twitter has struggled to raise its stock price in recent years amid criticism of the company’s response to rampant abuse on the platform. The stock is up 38% over the last 12 months, but still trades at less than half its peak of $69, reached in January 2014.

Shares are now roughly 10% above Wall Street’s consensus target of $21.46 for the stock, according to analysts polled by Bloomberg.