Podcast: 'SRN Rewind' with Jim Ross, Dave Meltzer

By: Sherdog.com StaffFeb 9, 2014

With the departure of Georges St.
Pierre and Anderson
Silva's shelf life in question, a key discussion point behind
the scenes in mixed martial arts is where the UFC can turn to
generate pay-per-view dollars in 2014.

This week on the Sherdog Radio Network Rewind, in a "Down To
Business" edition of the program, host Jack Encarnacao welcomes to
guests with seasoned perspectives on how to build stars and
storylines that keep the pay-per-view gears oiled.

First, legendary pro wrestling announcer and producer Jim Ross
gives his insight on a lifetime of identifying in athletes the
qualities that sell, and how the UFC can accentuate those qualities
in its fighters.

Then, Wrestling Observer editor and PPV guru Dave Meltzer joins the
program to look at the state of what remains the UFC's key revenue
stream, what sells in combat sports in 2014, and the amorphous
nature of the UFC's alliance with Fox Sports.