“In launching the all-new 2019 Ram 1500, we knew it was important to offer class-leading features and technology. But it’s also important to offer our great product at a competitive price,” said Mike Manley, Head of Ram Truck Brand – FCA. “We feel that we’ve delivered the right no-compromise mix that Ram Truck customers will appreciate.”

The all-new 2019 Ram 1500 is available in a wide range of offerings, from the well-equipped Tradesman Quad Cab 4×2’s $42,095 MSRP to the technology-leading Limited Crew Cab 4×4 V-8 with standard 12-inch Uconnect touchscreen at $74,195 plus destination.

Pricing for the unique-to-Canada 2019 Ram 1500 Sport was also announced today. With an MSRP of $52,595 for a Quad Cab 4×2, Sport features a monochromatic exterior with all-black badging, a unique all-black interior, with unique seats and accents, plus standard 5.7-litre HEMI® V-8 power. Ram 1500 Sport is designed specifically for Canadian truck buyers, who have made the ‘Sport’ trim the country’s most popular Ram light-duty model. The 2019 Ram 1500 Sport was unveiled at the Canadian International Autoshow last month.

The 2019 Ram 1500 made its worldwide debut at the North American International Auto Show in Detroit in January where it generated consumer buzz over its class-leading interior space, innovative storage solutions, the segment’s most safety and security features and an overall weight reduction of 102 kg (225 lbs.)

The all-new Ram 1500 also will deliver significant gains in fuel efficiency with the all-new eTorque system on second-generation 3.6-litre Pentastar V-6 and legendary 5.7-litre HEMI® V-8 engines – the widest use of mild hybrid technology in the industry.

The 2019 Ram 1500 is built at FCA’s Sterling Heights (Michigan) Assembly Plant.