Amplify Your Success

Visionary entrepreneurs, thought leaders and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.

Melanie shares some steps that she uses to stay sane in amidst a flurry of opportunity. Through these steps, she emphasizes defining your values, prioritizing, and establishing boundaries to get the most out of your time and your work. By refocusing your definition of success, and aligning your values and priorities, you can make sure you’re investing your time to create sustainable success.

Key Takeaways:

[1:09] There is usually a point in one’s aspiring career, where the hard work begins to pay off, and the opportunity starts pouring in. How do you choose between great opportunities and what could become distractions?

[3:35] Too much of a great thing can be a little overwhelming! It’s important that when opportunity starts rolling in, you are investing in the things that are valuable to your business, your clients, and yourself.

[5:22] What does success really mean to you? At what point are we satisfied with our success?

[6:37] Melanie shares some of the triggers she sees in her colleagues and clients, and her own journey, of when it might be time to reevaluate some aspects of priority management.

[7:25] Start here: reevaluate your definition of success, and at what point you feel satisfied with your success. Whatever your definition, there should be a balance between what you do to achieve success, and recognizing that you need to take care of yourself while doing so.

[10:33] How can you integrate your drive and passion with very practical steps, to let your priorities dictate your success? Be intentional about the things you agree to do.

[12:20] Step one: know your core values. What do you value about success?

[13:01] Step two: what are the burning priorities? Work to integrate your values and priorities.

[14:18] Step three: learn to say no with grace. You have to know when to say no to things that aren’t aligned with your priorities.

[16:25] Step four: build up your boundaries. Keep the negativity and distractions away, so you can stay focused.

[17:28] Step five: create a high-payoff-opportunity filter. Create a boundary system that will help you say yes to the right things!

In this episode of Amplify Your Success, Melanie focuses on three of her rapid cash techniques that she’s developed to increase cash flow in a expedited amount of time, especially for unexpected losses. With these strategies, you can create a plan to amplify your income in the coming year.

Key Takeaways:

[1:50] What happens when a business plan falls through, or we forget to plan for consistent cash flow?

[3:05] Melanie tackles the three main rapid cash techniques. Tip Number 1: Host a buzz-worthy sale.

[3:52] This technique is one of the fastest ways to get some cash flow coming through, and can be easily tied into a holiday or other event, for better marketing.

[5:07] Make your sale worthwhile! Offer a significant cut, but don’t offer it for too long.

[7:17] Tip Number 2: Point-of-Sale Upsales.

[8:15] This is especially helpful for online businesses. Offer a unique discount at the point of sale for a complementary product.

[10:42] This appeals to people who are already interested, and keeps their attention as they are making a purchase.

[11:55] Tip Number 3: Front-load payment discounts.

[12:40] Provides a big boost of cash up front that you can set aside and use some to invest in your growth.

[13:17] This tip relies on giving discounts for paying in full at time of purchase. Make sure that the discount is big enough that it’s worthwhile for a customer to invest their money.

[15:40] Get creative about ways to amplify your income, without doing more work!

This episode serves as an introduction to the Amplify Your Success podcast series. Our host, Melanie Benson, shares her experience and strategies, as well as interviews and stories, on how to create a successful, independent business, all while maintaining a passionate livelihood. In this episode, she shares a little bit of her background, as well as Seven Success Amplifiers that she’ll be teaching throughout the series.

Key Takeaways:

[2:30] Melanie introduces herself and shares her own journey, from the corporate world to a more independent, passionately-driven career. How do we combine our creative vision with logic and structure?

[5:03] Tip #1: What got you where you are right now won’t get you to your next level of success.

[6:01] Melanie shares the Seven Success Amplifiers that can be applied at any level of business success, which will provide a basis for the following episodes.

[6:20] Monetize — you can take your passion, ideas, and vision, and translate them into making money.

[7:11] Leverage — applying less effort to get more results.

[7:51] Simplify — don’t make things too complicated for yourself! How can we practice simplification for both ourselves and the customers?

[9:09] Optimize — figure out what works, and do more of it.

[10:10] Energize — this is the fuel of the entrepreneur.

[12:11] Mindset — how can we use our minds to create the outcome that we want?

[13:42] Influence — our ability to inspire action in others.

[15:23] Melanie discusses some of the different subjects that will be discussed in the following episodes of the Amplify Your Success series.

[17:40] Get connected, and let Melanie know what you’d like to hear about!