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“MINNEAPOLIS, Oct. 20, 2011 — Best Buy Co., Inc. (NYSE: BBY), the leading multi-channel consumer electronics retailer, today announced the arrival of the Best Buy App Discovery Center(TM), a mobile app service designed to make it easier for consumers to locate the apps they need when they want them, short-cutting the typically tiresome search through thousands of iOS and Android alternatives.

Available free to users, the new Best Buy App Discovery CenterTM addresses a major pain point for the growing number of people who are searching for apps for their mobile devices: the loss of both time and money trying to find the apps they want when they want them from thousands of options that are often randomly sorted.”