Would you expect the same people to talk about a laboratory biologist as a professional online marketer?

Would you expect news stories about sports to be discussed or written by the same people who discuss politics?Would the same groups of people hang out in those same places?

Does Google expect you to market yourself?I don’t know, for sure, because I’ve never had any discussion with anyone from Google, but my logic tells me that…YES…Google expects an intelligent person to promote himself and his company, especially if he owns that company.

Actually, Google probably appreciates you marketing yourself, because you will help it see how it should “categorize” you, meaning you help answer the question, “When should we list things about you?”

Marketing for yourself can help Google help you.

However, Google (it seems) would like to see “marketing about you” coming from other people, too.

Things that Google will probably find to be “fishy.”

--All of your marketing about you coming from the same computer or set of computers.

--All of the backlinks about you or your company point to your website and nowhere else.

--All of the backlinks pointing to your website come from the same “nameless” sources.

--You have a TON of backlinks pointing to your website, but nobody on social media ever mentions you.

--You have a TON of backlinks pointing to your website, but you’re never in the news.

--You have backlinks pointing to your website coming from sources that have nothing to do with what you do.

--You have backlinks pointing to you from parts of the world where you have no real association.

--You have a disproportionate amount of “keyword anchor text” pointing to your site.

--Your website is not really a resource, but you have TONS of backlinks to it.

--You have a ton of mentions on social media, even though your industry is not a major conversation topic.

Essentially, either you can do things to be a “big deal” or you need to figure how to create that situation artificially.

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