3
Regional car sales will grow above the national average in 2012 KIA gets 38% of national sales from regional – maintaining share in a cost efficient market is vital As KIA moves to more premium and innovative position regional consumers need to have their perceptions challenged even more than metro Cerato proves the success of higher share of budget allocated to regional Strong support for regional markets is more important than ever to KIA in 2012

8
Population Increase: 2001 vs Source: Source: OzTAM 2012, Regional TAM 2012 Australian population moving North and to the coast. Over 40% growth in 10 years in some regional areas National average QLDNSWVICTASMETRO

9
Urbanisation and high population growth changing the profile of regional Australia Seachange: Baby boomers and young families Lower cost of living and lifestyle are main attractions Rural populations moving to regional hub towns Less than 4% of households depend on farming

19
Kia is more popular in regional across the key volume models Kia model Regional %: Jan to Dec 2011 vs Growth Source: VFACTS Jan-Dec 2011 vs (Includes Trucks and Buses) 34% of all vehicles sold nationally are to regional

41
Regional car sales will grow above the national average in 2012 KIA gets 38% of national sales from regional – maintaining share in a cost efficient market is vital A higher share of national TV budget could be justified to maximise growth and ROI from available funds Strong support for regional markets is more important than ever to KIA in 2012