MASSIVEGOOD is an innovative fundraising movement that combines micro-philanthropy with social media. MASSIVEGOOD will let travelers make a small donation ($2/€2/£2) through a simple click each time they buy a ticket, whether online or through a travel agent. MASSIVEGOOD relies on the network effect of its members to spread the word about the solution. The more MASSIVE the movement, the more MASSIVE the GOOD.

The adidas Originals ObyO project is in its second season for AW09. The highly anticipated collection follows through from the huge success of the SS09 collection.Its the very first season Jeremy is showing at London Fashion Week so for this occastion adidas has given over their boutique styled space No6 Newburgh St for an exclusive Jeremy Scott for ObyO Pop Up Store.

nike runs for schools. USC vs. OSU Nike+ Human Race Challenge The team with most miles over 35 days. Calling all diehard Trojans and Buckeyes! Join the Ohio State vs USC Human Race challenge and get running for your school. The school with the most miles from 9/21/09 through 10/25/09 will snag a $50,000 grand prize and ultimate bragging rights. The only question is which school wants it more? Let the games begin.

Be afraid, all those private details you think are safe, well think again. Data Snatchers can steal your data even from websites you think are safe. Before you know it they'll have your credit card details, private files and your identity.

Ghana is the heart of Cadbury Dairy Milks Fairtrade Cocoa and so the track celebrates all things Ghanaian: its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans.So turn up your speakers, get down and ZINGOLO!

How do the Gushers make you feel? In Germany, everything is better understood through interpretive dance especially if it involves unitards. Part of the larger Fruit Gushers campaign (see bewarethegush.com) this short video designed to look like it was taken from a German TV show featuring Fruit Gushers. Super Toll!

Yoplait has raised over $22 million for breast cancer over the past 11 years. This year, they wanted to do even more.

How do you target a campaign to one million 22-year-old girls about breast cancer? More importantly, how do you get them to listen?

Yoplait® asked Publicis Modem to craft a bold, digital educational campaign to educate the Gen Y demographic. So they took to the streets of Facebook with anything but a marketing campaign.Not only was the campaigns use of a quiz on Facebook bold, but some of the applications went beyond Facebooks current functionality. Some applications locked out boys.

All users can fan the page, pledge, gift risk-lowering tips to their friends, and donate their status, but only women can take the quiz and share their tagged girls with other young women. Sorry guys.

This concept from nokia allows to you to experience immersion and effortless navigation in new ways. New types of interactions involving near-to-eye displays, gaze direction tracking, 3D audio, 3D video, gesture and touch. Through these new types of social linkages people will be connected in innovative ways between the physical and digital worlds.

This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com

PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off.Download the app at puma.com or the iTunes app store!

A stunt featuring 1.3 kilometres of dinner tables. All the tables are empty: empty plates with forks and knives, to demonstrate the need for 200,000 holiday meals. The billboard carries a single message: Give 200,000 holiday meals. Donate a holiday meal by sms to 2255 or go online: www.latet.co.il.

National TV Broadcast: Black Eyed Peas performed "I Gotta Feeling" and officially opened Oprah's 24th Season (2009-10) along with 21,000 fans dancing on Michigan Avenue (Chicago, IL) on Tuesday, Sept 8th (2 days before it aired nationwide).The producer, Australian Michael Gracey, was also responsible for a famous flash mob dance at a Liverpool train station that was used for a phone commercial, but Tuesdays event was much larger in scale.And in order to pull it off, late last month local casting agencies were enlisted to look for dancers.

BURGER KING® opened the first ever operational restaurant made out of sand in Weston-Super-Mare, on the 30th August 2009. The restaurant is serving Burger King Fusion ice-creams to visitors throughout the day. The restaurant made from 10 Tons of Weston Sand will be operational until the tide comes in.

adidas knows a lot about athletes - not only professionals but also serious amateurs such as weekend marathoners.

And one thing adidas has found through research is that marathon runners don’t achieve their goals alone - it requires a lot of support from family and friends to make their personal dreams a reality.

To promote their their sponsorship of the 2009 London Marathon, adidas decided to use mobile technology to help the runners and spectators stay connected during the race, by providing the Mobile Marathon Tracker, and Personalized Runner Messages.via

Chris Cairns' 'Neurosonics Audiomedical' is finally up and online! From programming the drums in pre-production, to recording and directing on set, through to the sound design and final mix, it has been a great deal of work

MINI Space is an urban initiative by MINI. It's about taking part in creative projects, competitions, events and parties - about getting involved in "Creative Use of Space". And simply about meeting other creative people and having a good time. In a nutshell, this website is a hub for connecting creative people, events and projects!

The newest viral from MINI and the first clue in a three part series. Who is this girl and what's on the other side of the mirror? Watch now.

Sprite®, the lemon-lime beverage is launching the Sprite Step Off - the largest college Greek stepping tournament in history with the biggest prize pool ever. The Sprite Step Offwill celebrate the originality and self-expression of multicultural college Greek fraternities and sororities through both step and scholarship. Sprite Step Off is comprised of three main components - the tournament, entertainment and charitable platform.

Sony is celebrating the power of its low light photography technology by hosting a unique event, Twilight Football. The event will kick off on 22 September 2009 and 7 football matches will take place in 7 stunning world locations to show how Exmor R™ CMOS Sensor technology captures incredible detail and fast-moving action in low light filming conditions – one of the toughest challenges in digital camera photography.

A flash mob tea party takes over a Las Vegas convention as Disney announces new Wonderland-inspired fashions coming in 2010. Tim Burton's interpretation of this classic is about to change the way you think of fashion; featuring jewelry inspirations from Tom Binns.

With E, a 14 minute 3D film projected on the front facade of the Toronto Exhibition Place. Thousands of visitors were on site to witness the premier of E on August 21st. The Montreal multimedia studio specialized in immersive experiences, was asked to join the production team to create the 3D content for the showcase. The projections take spectators through time to witness energy in its multiple forms throughout evolution on earth. "From our universes big bang to manmade energy, E amazed the Canadian National Exhibit crowd. " explains Julien Abril, Space & Dream's Artistic Director. The project was directed by Alain Couture along with assistant director Vincent Rouleau. The score was produced by Edmund Eagan from Twelfth Root. Néo6 provided the technical direction for the installation.