Category: Free Gifts

Isn’t it amazing that we can stimulate or “trigger” emotions in our prospects using stories, words, images and phrases on a page?

I think that is totally mind-blowing!

With stories, and certain words and phrases cleverly strung together in the right places in our sales copy, we can trigger a thought or an emotion in our prospect, almost like we’re hypnotizing them, and get them to make a decision, which in most cases, is to pull out their credit card and buy on the spot.

Here is a list of 52 persuasion triggers that stir up emotion and/or help create a certain state of mind. A big shout out goes to Dave Newton for this, because I stole (with permission 🙂 ) from his Facebook wall.

This is not particularly a list of ‘trigger words’, but rather a list of themes, stories, mindsets and emotions you can embed into your sales letters and advertisements to provoke the emotions, and ultimately a buying decision in your prospect.

Using triggers to stir up emotions and ideas in your prospects mind IS the ONLY way to write effective copy. So I strongly suggest you study and apply these into your marketing.

note: The zip file includes the graphics you see above and more.. (13 graphics in all)

Enjoy!

Stuart Stirling

p.s. Want to make your own custom sales letter graphics like these and more? Check out this cool suite of point and click graphics creators… (pssst… it’s same set of tools I used to create the free graphics above)