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FINA and deltatre launch FINAtv

posted:

14/07/2017

NEW OTT SUBSCRIPTION SERVICE PREMIERES WITH BUDAPEST 2017 – THE FINA WORLD CHAMPIONSHIPS AND WILL OFFER FANS EXCLUSIVE LIVE AND ON-DEMAND PROGRAMMING OF AQUATICS’ MARQUEE EVENTS, EXCLUSIVE INTERVIEWS, COMMENTARY AND MORE!

The Federation Internationale de Natation (FINA) has partnered with Deltatre, the world’s leading sports media technology provider, to launch FINAtv (finatv.live), a new OTT subscription service featuring exclusive and comprehensive live and on-demand coverage of FINA’s marquee events. FINAtv premieres with all the action from The FINA World Championships – Budapest 2017. It will be available 24/7 on mobile, tablet (iOS and Android), desktop and TVs via AirPlay and Chromecast.

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“FINAtv will be a gateway for the sport to cultivate a new generation of fans that consume information at all times on all platforms,” said FINA President - Dr. Julio Maglione. “The service will offer outstanding programming year-round including from our most celebrated events and will be presented in a state-of-the-art platform. We are excited for its launch and proud to work with Deltatre on this important initiative for the sport.”

FINA and Deltatre, a Bruin Sports Capital portfolio company, have formed a wide-ranging, long-term partnership to build and market FINAtv worldwide. As part of the agreement, FINAtv powered by Deltatre’s award-winning Diva video player and Forge CMS. The service will be advertising free and video delivered in HD where available. Subscriptions will include a full complement of live and on-demand competitions as well as exclusive interviews, features, analysis, and commentary across FINA sanctioned swimming, diving, high diving, synchronized swimming, open water and water polo events.

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“We are honored to be selected by FINA to launch this new service which will be a glorious showcase for the Aquatics sports,” said Giampiero Rinaudo, Deltatre CEO. “The FINAtv platform was crafted from Deltatre’s decades of leading edge digital innovation and our passion for global sports and will offer a state-of-the-art viewing experience that will excite and entertain lifelong fans and newcomers to the sport.”

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The launch of the service represents the latest initiative from aquatics’ governing body to broaden the global reach of the immensely popular sport and specifically, the swiftly growing OTT consumer. For Deltatre, FINA is the newest addition to an incomparable roster of governing bodies, media companies, and rights’ holders leveraging the company’s global multi-platform product development expertise.

“The is a pivotal time in global sports where innovation will be crucial to achieve sustained growth and cultivate new audiences,” said George Pyne, Bruin Sports Capital CEO. “By launching this service, FINA is at the forefront of the movement to use technology to unlock the full potential of the sport for its fans and partners. We are delighted to work with them in support of this mission.”

Full information about how to subscribe to FINAtv can be found at www.finatv.live

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Fédération Internationale de Natation (FINA)

The Fédération Internationale de Natation, founded in 1908, is the governing body for aquatics worldwide. FINA's five discipline Swimming, Open Water Swimming, Diving, Water Polo and Synchronised Swimming - are all included in the Olympic programme. High Diving made its first appearance in FINA events at the 2013 FINA World Championships. FINA counts 208 affiliated National Federations on the five continents and has its headquarters in Lausanne (SUI).

About Deltatre

A Bruin Sports Capital portfolio company, Deltatre is a global leader in providing reliable and innovative solutions for global federations and media companies including OTT services, digital and social media, content production and data and broadcast services. With a team of around 500 people and offices in Turin, London, Manchester, Munich, Hamburg, Paris, Geneva, New York, Los Angeles, Mumbai, Singapore and Tokyo, Deltatre has over 30 years’ experience at the highest level of international sport. The firm's client portfolio includes UEFA, FIFA, the English Premier League, ATP World Tour, European Tour, European Athletics, NBC Universal, BBC, BT Sport, Star TV, Rede Globo, amongst others. Deltatre supports rights owners and holders in delivering multi- dimensional and multi- platform sporting coverage focusing on three different experiences: online, providing truly immersive digital user experiences; onstage, adding value for viewers on venue and linear TV; backstage, enabling any other front-end service for those who work behind the scenes. Deltatre has enhanced the fan experience for the top 5 sports events of all time including the FIFA WC 2014 Final, Euro 2016 Final, 2016 Champions League Final, Rio 2016 100M Final and the 2015 Cricket World Cup between India and Pakistan. The services provided by Deltatre range from sport media strategies, creative and design, websites, mobile apps, live streaming and OTT platforms, to the delivery of results, TV graphics and additional on venue services, as well as a comprehensive sport event management system.