2017 State of Email Deliverability: The Behaviors that Help and Hurt Marketers’ Inbox Placement [eBook]

Email marketers can be successful in spite of deliverability problems, but why take the hard path? Make your life easier by avoiding the behaviors that lead to trouble in the first place.

After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.

This 29-page ebook explores each of these findings and much more, with 25 charts providing data-based evidence of current practices and trends that impact email deliverability.

Use the results to benchmark your own acquisition, list hygiene, and email deliverability practices, and to identify opportunities to improve your program. Share this report’s findings with your company’s leadership to help advocate for more resources or changes in practices.

Chad S. White is the Research Director at Litmus and the author of “Email Marketing Rules.” He has written thousands of posts and articles about email marketing trends and best practices, and his research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, and USA Today.