The 2015 Meijer Back to College digital experience features rapid capture animation and an interactive catalog-esque experience.
Featuring bold geometric shapes and bright, fun photography, this digital piece aimed to elevate perception of Meijer's Back to College assortment. The piece was segmented into four categories: Sleep & Study, Groom & Go, Lounge and Eat.
In addition to design, I also art directed the model photo-shoots.