In terms of customer reviews and companies who subscribe to the philosophy of “fake it until you make it”, there is a huge potential for consumers to fall prey to fake reviews and made up testimonials.

How does someone like you or I make sure that the reviews we’re reading are for real? Well, after I’ve began my initial investigation of reading testimonials on a company’s site, or on Yelp, Amazon, etc., I make sure to look at sites and networks that focus on giving real users a platform to be heard.

By using strict methods of verifying whether or not an actual human being is behind the avatar, I’ve found that social sites like Twitter, Facebook, Google+ and LinkedIn make excellent resources for real-time feedback on companies I’m considering doing business with.

As a blogger and social media manager for one or more companies myself, I’ve picked up a trick or two along the way that helps place authentic feedback and testimonials at the top of web and social network search engines, most recently adopting a custom search query on Twitter that has proven invaluable.

Ease of Use in Technology … What Does It Mean To You? That is the current Facebook Question on the AudioAcrobat Facebook Fan Page, and I want to know your answer!

Ease of use could mean a lot of different things to a lot of different people, and through your answers I am aiming to really nail down what this phrase means to as many different people as possible, and hopefully come to one or more conclusions on the subject.

Is it the plug and play aspect? Is it the ability to ask a live human being questions? How about catering to those who want to read more about the subject or watch video tutorials?