The adverts have given 16-year-old boys so much hope over the years, that models in bikinis will come running at you, or suddenly you’ll have sex in the middle of Sainsbury’s, or, my favourite, women will be silenced by your scent and only be able to sing bom chicka wah wah at you (I know you just did the voice).

It turns out that 10 million Lynx gift sets were bought last December in the UK. For reference, the population of the UK is about 64 million.

So that means that roughly one in six people on our little island were given a Lynx gift set…we’re so unimaginative!

The thing is, they start when you’re 14, and they just keep on coming…

…Before you know it, you’re 45, living at your mum’s and still stockpiling the gift sets because you’re still using 2001’s Christmas edition of Lynx Black.

People on Twitter are already preempting…

Dear santa, don't get me lynx Africa for christmas still got some left from 2001, thx