World’s largest video game retailer deploys Signagelive network

Cedemo, a provider of turnkey digital signage solutions, has installed a Signagelive-powered digital signage network across 1,000 stores of the GameStop video game retailer in five European countries.

The network, which aims to increase customer engagement and help drive sales, was supplied and installed by Cedemo, Signagelive’s strategic channel partner in the retail market.

The digital signage network is based on MBR-1100 media players, supplied by IAdea and powered by Signagelive’s System on Chip (SoC) software. The MBR-1100 supports HD video capabilities normally associated with high-spec Windows PCs. Using IAdea’s small form factor media players and Signagelive’s cloud based software, Cedemo has been able to rollout an international digital signage network utilising already installed LCD TVs, resulting in significant infrastructure savings and reduced content update lead times.

Promotional video content, such as marketing promotions is created by Cedemo in multiple European languages and uploaded onto Signagelive’s cloud based digital signage platform. Using Signagelive’s management dashboard and user-friendly CMS, individual countries can quickly create and schedule content playlists suitable for their target audiences and commercial goals.

“GameStop manages three brands in Italy and there is an important need for dynamic tools to deliver engaging marketing messaging to clients,” explained Alessandro Barchetti, senior marketing manager of GameStop Italy. “In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge.”

Keith Jones, commercial director of Cedemo commented: “This is a large and complex on-going project that is meeting its KPIs. Our partnership with Signagelive and IADEA works extremely well and we are confident that the road-map feature set will accelerate our success with European retailers.”

Jason Cremins, CEO of Signagelive added: “Using IAdea’s powerful palm size media players powered by Signagelive, Cedemo has been able to develop a fully packaged solution for GameStop that allows them to deliver targeted HD content to achieve increased customer engagement and sales across Europe.”