I am currently the Cofounder and CEO of Influence & Co. - We help companies position key individuals as industry influencers and thought leaders. We focus on creating high-quality content, coming from our clients, that reaches their target audience online. Our clients range from startups to fast-growing companies on the Inc. 5000, as well as Fortune 500 brands.

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Here are some links to some other articles that give good info about the recent update. http://www.wordstream.com/blog/ws/2014/05/21/panda-4. http://searchenginewatch.com/article/2345884/Google-Launches-Panda-4.0 Barry Swartz is also a good additional resource. http://www.seroundtable.com/google-panda-4-press-releases-18631.html http://searchengineland.com/library/google/google-panda-update

Some good basics you have here John. These are guidelines that everyone should follow. In the case that someone has already been hit by the last Panda update, here is an article about how to recover: http://supremacyseo.com/Kill-A-Panda