After a very difficult and deep recession the Italy economy seems to be stabilizing; Italy’s biggest broadcaster Mediaset even saw a small profit in Q1 this year (0.7 million €), compared to a considerable loss in the same period last year (12.5 million €).

Mediaset also predicts advertising sales to flatline Year-on year (2014 vs 2015) in Q2, whilst in Q1 sales still were 1,6% down Year-on year.

Mediaset is largely depending on TV advertsing income and faces new competitors in the form of online rivals. Futhermore it may seek to sell a stake in their mediaset premium business after having paid to money for the exclusive rights to Champions league.