PRICE OPTIMIZATION

Be sure your price is right

Price optimization is a big data analytics solution that helps you determine how shoppers will respond to different product pricing levels, which can maximize sales and profitability.

Millennials are hyper-aware shoppers who know the best prices before they shop; online retailers need to adapt to attract these savvy consumers. Gain real-time market visibility with tools like Incompetitor™. It helps you benchmark your pricing so you stay on top of your competitors' price movements and catalog changes. Our pricing data can help you make timely markdowns to beat your competitors' deals - or mark up the prices to take advantage when your rivals have out-of-stock inventory, maximizing your margins.

MACY'S (US) STRATEGY - ADIDAS GAZELLE OG

Price is consistent at $80

Aggressively changing product's visibility resulted in the product going out of stock

Nail your pricing

Our pricing intelligence data helps you identify the best price per SKU to maximize revenue. Ensure your products are competitively priced at all times, and discover the impact of seasonal and promotional discounts. Our pricing intelligence helps you make effective SKU level adjustments your pricing is both attractive and lucrative.