LOS ANGELES (March 29, 2010) — The Parents
Television Council™ (PTC),
the nation’s most influential advocacy organization
protecting children from graphic sex, violence and profanity
in the media, announced Caroline Fyffe as the director of
the Louisville Chapter.

A mother of two, Caroline is
the former director of the PTC’s Central Valley Chapter in
California. In her short time leading that chapter, she
spoke out at the Apple corporate shareholder meeting about
the company’s sponsorship of programs like “Two and a Half
Men” and to the Disney Board of Directors about the mature
programming that regularly appears on ABC Family channel.
Fyffe moved to Kentucky last year and plans to apply what
she learned in California, about organizing people and
speaking out, to hit the ground running in the Louisville
area.

Fyffe recently published her first novel,
Where the Wind Blows, with her second, Montana Dawn,
to be released in August 2010. Caroline also runs her own
photography business, Caroline Fyffe Equine Photography.
She has been actively involved with her parish for years
and has volunteered her time in prison ministry services.

The Louisville Chapter will be a voice for
the community in defense of the innocence of childhood. The
chapter will take on national and local initiatives while
working toward greater awareness of the amount of adult
content in the media consumed by our youth. Once parents
are armed with the latest news and research, the chapter
will be the focal point for action. Louisville chapter
members will reach out to media producers and the
advertisers that pay for their programs to discuss their
responsibilities as corporate citizens and, ultimately, to
promote a positive change in local television content.

Fyffe sees a chance to change the landscape.
“We don’t have to just accept things the way they are. In
fact, it is our responsibility to speak out against those
who care not for the innocence of our children or of the
long-term damage to our community their actions create,” she
said.

“In California,
Caroline’s efforts brought about positive, tangible results
for her community, and she garnered the attention of some of
the largest companies in the world. When Caroline sets her
mind to achieving something, she finds a way to achieve it.
I am delighted to announce her leadership with our newest
chapter in Louisville,” said PTC President Tim Winter.

To speak with a representative from the Parents
Television Council, please contact Gavin McKiernan at (213) 403-1300
ext. 2866.

The Parents Television Council™ (www.parentstv.org®)
is a non-partisan education organization advocating responsible entertainment.
It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence
and profanity on television and in other media. This national
grassroots organization has more than 1.3 million members across the
United States, and works with television producers, broadcasters,
networks and sponsors in an effort to stem the flow of harmful and
negative messages targeted to children. The PTC also works with
elected and appointed government officials to enforce broadcast
decency standards. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex,
violence and profanity in entertainment. This information is
provided free of charge so parents can make informed viewing choices
for their own families.

Parents Television Council,
www.parentstv.org, PTC,
Clean Up TV Now, Because our children are watching, The
nation's most influential advocacy organization, Protecting
children against sex, violence and profanity in
entertainment, Parents Television Council Seal of Approval,
and Family Guide to Prime Time Television
are trademarks of the Parents Television Council.