CINCINNATI (March 24, 2009) – Peak 10, Inc., the leading independent data center operator and managed services provider, announced today that dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, will house mission-critical information within its state-of-the-art Cincinnati facility.

“Our deciding factor in selecting Peak 10 was not only its tailored and scalable services, but also the responsiveness and caliber of its rock solid staff. We noticed an obvious compatibility of our company cultures,” said Ron Hubbard, director of technical services for dunnhumbyUSA. “We appreciate Peak 10’s responsiveness and focus on customer service. As our company and customer base continues to grow, we look forward to expanding our relationship with Peak 10 to meet our evolving data and IT infrastructure needs.”

dunnhumbyUSA provides the largest retailers in America with a comprehensive analysis of their customers spending patterns. The company collects and stores customers’ buying data to help retailers make competitive pricing decisions and enhance customer relationships and loyalty. dunnhumbyUSA has a diverse client base in the retail, manufacturing, financial services and telecom industries.

“dunnhumbyUSA’s services are more essential than ever, given the current state of the economy,” said Ernest Leffler, vice president and general manager of Peak 10 Cincinnati. “With a growing number of retailers seeking its services, dunnhumbyUSA was in need of a secure facility to house its immense amount of consumer data. The combination of our enterprise class facility, fully-redundant network, geographic diversity, portfolio of managed services and expert staff allows us to fully support both the present and future IT needs of dunnhumbyUSA.

About dunnhumbyUSA

dunnhumbyUSA combines proven natural abilities with big ideas to find clues and patterns as to what customers are buying and why. dunnhumbyUSA turns these insights into actionable strategies that create dramatic growth and sustainable loyalty, ultimately improving brand value and the customer experience. dunnhumbyUSA is a joint venture between The Kroger Company and London-based dunnhumby. Employing more than 300 people in Cincinnati, Atlanta, Chicago, Minneapolis and New York, dunnhumbyUSA serves a prestigious list of companies, including Kroger, Macy’s, Coca-Cola, General Mills, Kimberly-Clark, PepsiCo, Procter & Gamble, and The Home Depot. dunnhumbyUSA has been recognized for three years running as a Best Place To Work and one of the fastest growing companies in Cincinnati by The Business Courier. For more information, visit www.dunnhumby.com.

About Peak 10, Inc.

Peak 10 is the leading independent data center operator and managed services provider, delivering scalable, economical and reliable solutions for hosting and managing complex information technology infrastructure. The company combines multiple data centers and its portfolio of managed services with localized engineering and support to serve market-leading companies including LendingTree, Rivals.com, Global Knowledge, Pergo, Healthways, Churchill Downs and The Fresh Market. Peak 10 is SAS70 Type II compliant and helps companies meet the requirements of various regulatory compliance acts such as Sarbanes-Oxley (SOX), HIPAA, PCI and Gramm-Leach-Bliley (GLBA). For more information on data center solutions from Peak 10, visit www.peak10.com.