Many of us who were lucky enough to be part of successful law firms of 20 years or so ago will recall how, in each of those firms, a couple of partners stood out for having impeccable client development and relationship skills. At the time we probably assumed it was just the way things were done. There’s… Continue Reading

In the April edition of Edge International Communiqué three of my partners address important issues and provide insights and outline opportunities for the legal profession: Jordan Furlong, in “Law Firms and Women Partners: You’re Doing it Wrong‘ emphasises that if firms are following typical practices in how they promote women into equity positions they are missing a strategic… Continue Reading

Law firms have become very effective in establishing functional marketing departments staffed by highly qualified and motivated personnel. All the usual categories can be ticked – communications, publications, client relationship management, events and social media. Why is it then that one is still left with the feeling that something is not quite right, something is… Continue Reading

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Legal Leaders Blog's aim is to establish an interactive dialogue and exchange of useful information and expertise with like-minded legal industry professionals, leaders and managers about strategic issues of importance to all of us. This will assist us all to take the lead rather than follow the dynamic and evolving changes taking place in our industry.

The definitive plain-English guide to developing and understanding brand strategy for law firms of any size.

About Sean Larkin

I’m a partner with global legal industry consulting firm Edge International. Based in Australia, I look after the Australasian, Asia-Pacific and Africa regions. My passion is the legal industry, in particular assisting law firms, legal entities and in-house legal departments to realise their full potential and position them for success and development. My mantra is a simple one—building strength, confidence and well-being.