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7.24.2012

When I spotted this photograph on Pinterest yesterday my heart skipped a beat. I love the neon colours, the shape and materials. The way a product is styled and photographed is so important and in this case, the pared-back simplicity of the concrete background works beautifully.

Wanting to find out more I clicked through and landed on the site Studio Besau Marguerre. Eva Marguerre and Marcel Besau are two German product designers who created the giant Moa Basket for Kkaarrlls. Made from elastic thread and resin, this amazing object is not for the faint-hearted. Thinking at first that it would make a lovely fruit bowl on a white or concrete kitchen island, I was surprised to discover it actually has a diameter of 130cm! What also blew me away was the process by with the baskets are made.

How cool is that? As well as being extraordinarily large, the baskets are very light, flexible and basically indestructible. The design philosophy of Besau and Marguerre centres around technical innovations in materials or manufacturing. Even though this product can undoubtedly be put to many uses, this is of less importance to the design duo. What is most important is the 'fascination of the newly invented product'. I'm definitely fascinated. What about you?

To see the complete photo shoot for the Moa basket and a couple of videos take a look here. You can see just how light and flexible it really is!