Cheryl Merchant

President and CEO,
Hope Global

Cheryl Merchant has led Hope Global’s expansion into Brazil, Czech Republic and China and tripled its revenue.

In January 2017, the company, under her leadership, opened a customer technical resource center, focused on rapid prototype and development, in Auburn Hills. The center houses the company’s North American advanced engineering, sales and project management teams.

Prior to joining Hope, Merchant worked in several management positions for Ford Motor Co. and Lear Corp.

Merchant also makes the success of women in manufacturing a priority. She provides one-on-one-mentoring, management and career training by involving women in high-level meetings and strategic planning sessions and by empowering them with decision-making authority in customer interactions.

Explained Leslie Taito, senior vice president of Corporate Operations at Hope: “I have learned more about leadership in the past four years working with Cheryl than I have in my entire professional career. She sets the achievement bar high and will coach, push, teach and lead you out of your comfort zone to achieve a higher level of success than you thought possible.”

Get Free Newsletters

Make sure you don't miss a thing by subscribing to our newsletters.

Email Address

Join Today

With a Crain’s Detroit Membership you get exclusive access, insights and experiences to help you succeed in business.