Insights for communicators in a digital world.

A simple screen element that goes unnoticed by many companies when creating website interactions can cause headaches and confusion for site visitors every time they try to interact. The culprit? The login language.

When I chose to devote my post-secondary education to language, I had no idea what I was really in for—how it would affect how I see, hear, and experience the world. I was ever-altered by learning, firsthand, how non-native English speakers hear communication that is translated, but not interpreted, as many sentences do not come with a one-to-one comparison. Translation rarely, if ever, works.