C’era una volta (rojo)

The first formalization of Red, under the title C’era una volta (rojo), appeared in the magazine Acción Paralela n. 5 as a specific project. Built as a storyboard, it uses the Internet network to search for images that respond to the concept of “red”; the little story the piece builds shows how red is not just a color. We attribute to the red word diverse and heterogeneous meanings, we associate a whole series of concepts, attitudes, emotions and judgments to the color that make this one not only a color. There are several versions of the piece, one for a magazine that occupies four pages and another physical one that is printed from a minimum of 51 A4 sheets and extended in time to check, in 10 years intervals, the changes of the internet network.