News Corp acquires Irish social news agency Storyful

Storyful discovers, verifies, acquires and distributes timely and relevant video and user-generated content to its partners. With its combination of proprietary technology and journalistic expertise, Storyful also provides social media dashboards, real-time discovery tools, feeds and analytics to its customers, allowing them to integrate video into their news or advertising efforts via online and mobile platforms and to monitor social conversations and sentiment. So far in 2013, verified user-generated videos managed by Storyful generated 750 million views for its partners.

“Storyful has become the village square for valuable video, using journalistic sensibility, integrity and creativity to find, authenticate and commercialise user-generated content,” said Robert Thomson, Chief Executive of News Corp. “Through this acquisition, we can extend the village square across borders, languages and platforms.”

Storyful’s management team of Chief Executive Officer Mark Little and Executive Editor David Clinch will continue to oversee the company’s operations. Rahul Chopra, Senior Vice President of Video for News Corp, will join the Storyful management team, taking on the additional role of Chief Revenue Officer. Mr. Little will report to David Brinker, News Corp Senior Vice President and Global Head of Business & Corporate Development.

Storyful remains headquartered in Dublin, where the company was founded in 2010. Additional business development and advertising sales staff will be hired and based in New York. The business will operate as a stand-alone business unit within News Corp and continue to work with its existing roster of global customers, which includes The Wall Street Journal.

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