CONCORD, N.C., Oct. 9, 2013 /PRNewswire/ -- Citizen Watch Company of America, Inc. (COA) will host an event at the Charlotte Motor Speedway in Concord, North Carolina to honor Brand Ambassador and two-time Daytona 500® Champion Matt Kenseth. The event will kick off the launch of the new Citizen Eco-Drive Limited Edition Matt Kenseth Primo watch, and will be held on Wednesday, October 9th, before the Bank of America 500® race at Charlotte Motor Speedway that coming weekend.

The event will take place at the Charlotte Motor Speedway from 4:00 PM -7:00 PM. The event will start with Citizen Watch Company making a donation with Matt to benefit the UW Foundation-Wisconsin Alzheimer's Disease Research Center. Doctor Sanjay Asthana, MD and Director at the Wisconsin Alzheimer's Disease Research Center will be on hand to receive the check. Dr. Asthana states, "We are making substantial progress in diagnosing Alzheimer's disease through early testing. This gift will help us continue to look for novel ways to predict Alzheimer's disease. More importantly, it will help us in our efforts to find interventions that will work to either postpone or prevent the onset of the disease. Anyone whose life has been touched by this devastating illness knows—the ability to influence the onset and progression of Alzheimer's would be priceless."

CITIZEN will then be hosting a private reception afterwards at 5:00 PM, everyone who has purchased one of the Citizen Eco-Drive Matt Kenseth Limited Edition Primo watches will be invited to meet Matt and have him personally sign their watch box. To complete the evening, Matt will greet fans from 6 p.m. to 7 p.m. This will be open to 200 members of the public. Individuals can come and meet Matt and receive an autographed photo. For more information please go to www.citizenwatch.com/news.

Jeffrey Cohen, President of Citizen Watch Company of America remarked: "We could not be more pleased to celebrate Matt Kenseth as our Brand Ambassador with the launch of his own limited edition watch; and to provide a select group of lucky fans with a chance to meet Matt himself. We are also happy to have an opportunity to support the Wisconsin Alzheimer's Disease Research Center and it's unwavering effort toward finding ways to predict Alzheimer's disease."

CITIZEN holds the leading position in the mid-priced watch market in the United States, setting itself apart from its competitors with its ecologically friendly Eco-Drive technology. Utilizing the power of light, Citizen Eco-Drive technology converts light into stored energy to power a watch for at least six months, even in the dark. Fueled by light. Any light. A watch that never needs a battery.