Advertising to promote the venture, including a television commercial and print ads, also conveys the marriage theme, with model Raquel Zimmermann cast as the bride and Snoeren and Horsting as the two grooms. Lensed by Inez Van Lamsweerde and Vinoodh Matadin, the print campaign shows the trio posed like a wedding-cake topper.

The advertising blitz — including billboards and Internet elements — is slated to run in October and November in 24 international markets. Snoeren was mum on details about the TV spots, only saying that he speaks just one line. "I think it will be a fun little commercial," he said.