Creating Since 1982

Festival identity

To create a fresh, standout identity for an eclectic four-day music event. A newcomer to the festival scene, the promoters – Bourne Leisure who run Butlin's Live Music Weekends – had huge ambitions and high hopes for the project.

Impact

From the outset, our identity has played a huge part in the interest around the festival. Attendance, engagement with social media and branded merchandise sales were all far higher than expected. As a result the festival promoters have revealed next year’s dates just two weeks after the end of the first festival weekend.

Challenge

With limited budget for design development and implementation, appealing to a broad market with widely varied musical tastes – from electro-pop to indie rock – was a tricky task. However, our shared a love of music forged a great client relationship from the start.

Solution

To reflect the 'cool and connected' brand positioning the designer created a toolkit of geometric shapes, linear patterns, a colour-clash palette, and typography with a distinctly urban vibe.This enabled great flexibility and kept the identity fresh and vibrant.