Watch Out, This Canon Spot Could Induce Vertigo

Editor's Pick

Canon's photography-showcasing "Come and See" campaign (whose previous spots included Gladiator Football and Urban Deer), continues with this vertigo-inducing spot filmed in Dubai.

It follows Russian photographers Vadim Makhorov and Vitaliy Raskalov, whose mission is to search for unique photos that can only be captured from the tallest buildings, which they then instantly share with their community. Here, they climb Dubai's 72-story JW Marriott Marquis -- the world's tallest hotel, at 355 meters (or about 1,165 feet). Canon's online hub displays the amazing images the pair took from the skyscraper. Academy A+ director Niall O'Brien shot the film shown here, while the wider campaign, by JWT London, also includes digital content, print and outdoor.