In an attempt to reduce the
dangerous behavior of its participants, local authorities have
banned the use of unauthorized recording devices — including
smartphones.

Photos of the man have spread across social media platforms
along with the hashtag #eltontolmovil—literally, "the
idiot with the mobile phone." José Luis Vadillo, writing
for the Spanish newspaper El Mundo, called the man's
actions "one of the best examples of human stupidity I've
ever seen," claiming that the man's
"lack of respect" put other runners at risk.

Every year hundreds of participants race through the small,
northern Spanish town's streets, followed closely by bulls. The
festival is infamous for the reckless behavior of its
participants — two men were gored by bulls there last
Wednesday.