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These days, the internet functions as the world’s biggest directory. And good search engine optimization (SEO) ensures that when people look for companies in your industry, your business is at the top of search results.

For those new to SEO, however, be sure to avoid these pitfalls if you want to keep your search rankings healthy.

Choosing Overly Broad Keywords

Keywords are the bread and butter of search engine optimization, which is why you need to choose the most relevant ones for your business. However, don’t go for generic keywords such as pet store—every company under that category is already optimizing for those. Rather, think of how potential customers realistically search online. For instance they might use modifiers such as location or use terms such as “organic pet food” to further refine their searches. If you can anticipate their search behavior, they’re more likely to find your business. Read more from this article: http://bit.ly/2h1LVl2

With Google practically introducing over 500 algorithm tweaks per year, it is quite foolish for anyone to think that a single SEO strategy will remain effective forever. Thus, for business owners to stay on top, they would need to make sure that their SEO is regularly updated to accommodate all the little changes those algorithm tweaks had introduced to the system.

How Often Should You Update Your SEO?

Companies who’ve hired a reputable digital marketing company to monitor their SEO strategies, can expect any changes in the algorithm will be constantly monitored. However, it will be quite impractical to update the different elements of your SEO as soon as an algorithm change is recorded. Read more from this article: http://bit.ly/2g9epZq

Are you puzzled about why your product or service is not performing well in the marketplace, despite its proven effectiveness and excellence? Perhaps your digital marketing strategy is not sound. It may be time to reassess it.

It’s not enough for your business to establish an online presence: You need to include elements online that attract the attention of your target audience. Adopt a strategy that does this.

SEO Practice Makes Perfect

Savvy businesses know that simply maintaining a website does not expand their market reach, let alone their audience, brand loyalty or revenue via sales. They understand the importance of updating their current SEO strategy regularly. Read more on this article. http://bit.ly/2wLz1jC

In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.

Since almost everyone is connected to the World Wide Web, it seems foolish for businesses, especially the small ones, to not take advantage of this technology to advertise their goods and services. However, internet users are picky when it comes to reading the content from their digital devices. This is why search engine optimization (SEO) became the most popular tool in the online marketing arsenal, as it helps the potential customer narrow down his field search to ultimately bring the reader to a helpful website that answers his queries. Read more on this article. http://bit.ly/2p8FUZo

As a citizen of the world, you’ve probably come across the term SEO a few times, particularly during the times you’ve searched for techniques to drive traffic to your site. You probably recognize that it’s an important factor when it comes to getting your website or blog in front of other people’s faces, but maybe that’s the extent of your SEO knowledge.

Here are a few SEO basics to get your knowledge on a level that will enable you to converse with an SEO professional easily.

What is SEO, Exactly?

SEO stands for Search Engine Optimization. You know the usual search engines like Google, Yahoo, and Bing? Optimization of these search engines means that your own website is easy for them to pull up as part of the search results when the general public goes searching for the product or service that your business is offering.

While many articles have flooded the Internet declaring the death of SEO (Search Engine Optimization), some of the strategies are still needed in order to get your content noticed. The only thing that is different is how those strategies need to be utilized. Continue reading →

People in Naples, Florida always have a need for lawyers. From contracts and labor to trusts, real estate and more, the competition for clientele is stiff in The Sunshine State. Those who hire a SEO marketing firm will enjoy the highest level of success. The following tips will increase your online visibility as a lawyer in Naples and the surrounding areas:

Create Social Media Accounts

As part of a much larger SEO campaign, social media optimization and promotion will help increase your online presence and garner more clients in the future. Complete every field required when you sign up and post attractive yet simple pictures that relate to your particular area of practice. You can engage with your customer base by posting relevant news about recent court hearings or fun lawyer facts.

Have Your Website Optimized

Having a professional Internet marketing firm optimize your website will help you increase organic traffic to your homepage, and bring more people to your physical practice location. Make sure that your website and social media accounts are connected so that every new update you make to your site will automatically be posted for your social media followers to see.

Pay-Per-Click Marketing

Pay-Per-Click marketing is a great way to instantly increase traffic to your website. While each click costs a small amount of money, this strategy will increase your chances of landing cases with huge payouts or signing on more customers on retainers. On average, you’ll probably see a conversion rate of 2 percent to 3 percent for customers who click on these ads, each one possibly being worth a significant amount of money.