Global Market Study on Rum: Consumer Desire to Experiment with Unique Flavors to Result in Migration Away from Mainstream Brands of Rum

Global Market Study on Rum: Consumer Desire to Experiment with Unique Flavors to Result in Migration Away from Mainstream Brands of Rum

PR Newswire

NEW YORK, August 30, 2018

NEW YORK, August 30, 2018 /PRNewswire/ -- Report DescriptionThe Persistence Market Research report on global rum market analyzes opportunities in the market and presents updates and insights pertaining to various segments of the global rum market over the forecast period, 2018–2026.

This report provides forecast and analysis of the global rum market.It provides historical data from 2013 to 2017 along with estimated data of 2018, and forecast data up to 2026 in terms of revenue (US$ Mn) and volume (liters).

The report also includes macroeconomic indicators along with an outlook on rum for global market.It includes drivers and restraints of the global rum market and their impact on each region during the forecast period.

The report also comprises the study of current issues with consumers and opportunities for rum products. It also includes value chain analysis.

In order to provide users of this report with comprehensive view of the market, we have included detailed competitiveness analysis and market key players and strategy overview. The study encompasses market attractiveness analysis by each segment covered as per the scope.

The report includes rum market company profiles and the revenue generated from the companies across North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.The rum market is segmented on the basis of nature, rum type, proof type, distribution channel and region.

On the basis of nature, the global rum market is segmented into organic and conventional.Organic certified products across the globe has contributed towards the increasing market growth rate of organic segment in the global rum market.

On the basis of rum type, the global rum market is segmented into white rum, golden rum, dark rum, spiced rum.An increasing number of individuals are consuming alcoholic drinks across the globe, owing to the perception that they relax the state of mind.

Changing lifestyles, influence of social media and the Internet, and increasing social parties are also expected to increase the sales of rum across the globe. Adolescents with high social network influence, greater family incomes, and others have easier access to alcoholic drinks, and are likely to consume more alcohol. On the basis of distribution channel, the global rum market is segmented into direct and indirect sales channel. The direct sales channel segment is expected to grow at a significant CAGR in the global rum market. The indirect sales channel segment is further segmented into liquor shops, hypermarkets/supermarkets, and online retail.

This report covers trends driving each segment and offers analysis and insights into the potential of the rum market in specific regions.Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the rum space.

North AmericaLatin AmericaEuropeAsia PacificThe global rum report begins with estimating the market in the base year in terms of retail sales and volume consumption.To arrive at the volume consumption of rum, overall consumption of alcoholic beverages across the globe has been taken into consideration.

Furthermore, Persistence Market Research estimated volume data on consumption of rum for several countries by understanding the per-capita consumption.PMR then determined the volume consumption of rum across various regions including North America, Latin America, Europe and Asia Pacific.

Various factors such as production, per capita consumption of alcoholic beverages, per capita spending on alcoholic beverages have been taken into consideration to arrive at the volume consumption of rum in respective countries.

Weighted average selling price for rum was considered to estimate the market size for top countries.These prices were captured in their respective countries and then converted into USD to offer forecasts in one consistent currency standard.

Given the characteristics of the market, PMR triangulated the data based on supply side, demand side, and dynamics of the global rum market.To develop the global rum market forecast, PMR analyzed various factors to understand their respective impact on the target market.

However, quantifying the market across the abovementioned segments is more a matter of quantifying expectations and identifying opportunities rather than rationalizing them after the forecast has been completed.

It is imperative to note that in an ever-fluctuating economy, we not only provide forecasts in terms of CAGR but also analyze on the basis of key parameters, such as year-on-year (Y-o-Y) growth, to understand predictability of the market and identify the right opportunities.Another key feature of this report is analysis of the global rum market and the corresponding revenue forecast in terms of absolute dollar opportunity.

This is usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global rum market.

To understand key segments in terms of their growth and performance in the global rum market, Persistence Market Research has also presented a market attractiveness index.The resulting index should help providers identify existing market opportunities in the global rum market.

The report covers an in-depth analysis of all components of value chain in the global rum market. In the final section of the report on the global rum market, competitive landscape is included to provide a dashboard view of some of the key rum manufacturers globally.

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