A BREAK FOR PRICE OP?

Price optimization software is one of those tantalizing applications that have garnered much attention in recent years without many retailers pulling the trigger on an implementation. That may be changing.The cost of sophisticated analytical systems like price optimization, which has ranged from $750,000 to $5 million, can be daunting for even the largest retailer. Still, what these applications offer

Price optimization software is one of those tantalizing applications that have garnered much attention in recent years without many retailers pulling the trigger on an implementation. That may be changing.

The cost of sophisticated analytical systems like price optimization, which has ranged from $750,000 to $5 million, can be daunting for even the largest retailer. Still, what these applications offer -- the ability to price items through an understanding of consumer demand, competit