Google Revises Search To Integrate Video, News, Maps, Books

By Eric Savitz

Searches on Google’s main service will now integrate sources that previously required separate searches: videos, images, news, maps, blogs and books.

The company also said it is “deploying a new technical infrastructure…to handle the computationally intensive tasks required to produce universal search results.” Google also said it is “releasing the first stage of an upgraded ranking mechanism that automatically and objectively compares different types of information.”

Google said it is also adding new navigational links to search results to suggest additional information that might be relevant.

The company also announced a new experimental version of its search service called Google Experimental, which is part of Google Labs, to “provide users an opportunity to try out some of the latest search experiments and innovations and provide Google with feedback.” (Sounds like Google Labs itself, no?) Anyway, the current experiments include displays of data on maps or in a timeline.

The Street seems to be keen on all of the new stuff; Google today is up $14.58 at $472.58.

About Tech Trader Daily

Tech Trader Daily is a blog on technology investing written by Barron’s veteran Tiernan Ray. The blog provides news, analysis and original reporting on events important to investors in software, hardware, the Internet, telecommunications and related fields. Comments and tips can be sent to: techtraderdaily@barrons.com.