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Thursday, 28 February 2013

Seo Link Building Tactics And Link Building Strategy

In Part 2 I described the most effective method for Link Building. It’s to support the Linkerati’s agenda – not yours. If you help them reach their goals linking back to you will be a fair exchange.

This is why you need to search for websites or blogs with specific articles you can add extra value to.

Following the steps in Part 3 you’ve created Link Building Queries and can run them through Google now.

Here’s how to filter the results for high link building probabilities:

Export Google’s Search Results – You can either do this manually and spend hours copying URLs from the SERPs onto your list. But you’d have to do this over again for each Link Building Query. The same can be achieved with minimum time investment using a SERP exporter tool such as the Google SERP Exporter. It’ll extract all root domains from the SERPs as well as erase duplicates. Copy all exported domains into an Excel spreadsheet and repeat the process for each of your queries.

Prioritize – This is by far the most time consuming process of the strategy. You either love to browse the web to check out new sites or might want to outsourcing this step in the future. But it’ll pay off.

To begin with quickly scan all domains on your list at least once. Make sure you delete all entries with low link building probabilities – the ones you know of. Those include sites with the sole agenda of making money or sites who might not link at all for legal matters – such as government organizations or nonprofits in some cases. This will narrow down your list quite a bit.

Now let the fun begin: Review each site on your list. Work them through one by one.

Scan for these criteria to identify powerful Linkerati:

The content of at least one page or post of the Linkerati website is congruent with the content you’re building links for

How large is the site’s audience? How many people does the author reach? Newsletter subscribers, RSS subscriptions, sans, followers or the number of comments per post are indicators you can take a look at.

Does the author want to be contacted? Are contact details or a contact form provided?

Is the legal imprint or other legal information published as HTML or as an image. Imprints in form of images are a clear sign for a SEO site. Don’t waste your time on them. In general there is no agenda you’d want to support.

How up to date is the site? Look for dates of the latest updates. Even scanning the content for year dates can help. Referencing of outdated resources indicates a lifeless site.

Is the site part of a publishing network – does it have siblings? In such a case you might be able to get links from the related sites as well.

Will laws or guidelines prevent the site from linking to you?

Does the site provide quality content and value to it’s audience? Actually read their content. Is it a site you want to be associated with? You might also take the overall impression into consideration