7 tips for using pop-ups without harming your SEO

To use or not to use pop-ups? That is the question. Specifically, it’s the question on a lot of SEO experts’ minds since January, when Google’s began devaluing intrusive pop-up ads along with other intrusive interstitials that might diminish mobile user experience. Of course, pop-up advertising works. The average conversion rate of high-performing pop-ups is 9.28 percent . ADVERTISEMENT Heck, just over a year ago I wrote an article about pop-up goals and how to get more people to click your content . Understandably, many businesses are loath to lose such an important part of their funnel. So if you can’t afford to lose interstitials entirely but don’t want fall afoul of a Google penalty, what do you do? Here are seven tips that will help you use pop-ups intelligently without risking your SEO. 1. Understand Which Interstitials Are No-goes Google’s mobile interstitial penalt...