increasing conversions

The human brain is a phenomenal thing. It solves problems in ways incomprehensible to most people, and it responds to some information better than others.

Understanding this nature is helpful when website, business, and blog owners look to convert more of their visitors into “customers”. One tool that helps us understand this is multivariate testing.

Unlike A/B or “split” testing, multivariate testing (“MVT”) tests many aspects of a system at a time to learn of the relative impact of that change. The impact of these tests oftentimes leads to higher conversions in the form of newsletter signups, sales, feed subscriptions, and other pivotal elements that increase conversions.

In this article we’ll touch briefly on the impact of multivariate testing.