Promote the construction of “Four Cities” and develop new methods of city brand promotion

July 0107:082017

On the morning of June 29, “Industry Culture Vigor Quality-Summit for City Brand Promotion of China (Weifang)” was held at Dongfang Hotel. The forum was sponsored by Weifang Economic and Information Technology Committee, Weifang Bureau of Commerce, Weifang Foreign and Overseas Chinese Office, GsData, and was organized by Beijing Enyuan Technology Co., Ltd. and Shandong Weifang Wechat Account. The forum gathered over 400 leaders, experts and champions of the industry including Wang Shuhua, Vice Mayor of Weifang, Wu Jiafeng, National Outstanding Journalist & State Council Expert for Special Allowance, who delivered a speech on the forum, Ding Ding, Deputy Director of Research Division of People’s Daily, Liu Lin, Director of Media Planning Center of China Meteorological Press Office, Lang Qingping, CEO of GsData & expert of Internet and New Media Talent Pool of National Women’s Federation, Pan Yujun, Director of Board of Beijing Enyuan Technology Co., Ltd., etc.

Wu Jiafeng congratulated on the opening of the conference in his speech. He highlighted that city brand, like one’s prestige, has a abundant meaning. It is a miniature of the city’s history and presence, as well as her future and prospects. It is a description of the city’s natural and geological conditions and, above all, her civilization and wonders. It is a record of anecdotes of celebrities as well as thorough changes. It is a portrait of people’s lives, production and existence as well as their pursuit of happiness. It should show the people’s present recognition to their home city as well as the outsiders’ impression towards the city. City brand should be delicate in wording and abundant in meaning. In the meantime, it not only requires innovation in its design and promotion, but also differentiation in the notion and positioning of the city. City brand can affect visitors’ mental seriation and in turn forms a dimensional, featured and easy for biography city image. Distinct features is the nature of a city as well as the nature of her identity. Only if a city recognizes her identity can she has memory which is essential to people attachment to the city. And from people’s attachment there come about vision and hope. In the end, Wu Jiafeng expressed his eager to see a more graphic and powerful brand of Weifang.

“Weifang in the Eyes of the World” was inaugurated in the conference. With the help and promotion of spokesmen of Weifang around the world, media & press, experts & scholars and other methods, the program is to see Weifang in a different perspective and present Weifang to the world so as to attract foreign visitors, investment and real estate developers. Bring the beauty and the stories of Weifang to the world.

The conference was not only carried out in multiple forms, but also themed by latest and far-sighted topics. Ding Ding, Deputy Director of Research Division of People’s Daily shared his experience with the theme of “Tell City’s Story”. He noted that we’d been stressing the importance of telling our stories as General Secretary Xi Jinping delivered, Tell China’s stories and let our voice heard. From the perspective of communication, stories can be stored in our memory in graphic, visual and drama form, thus easy to remember. Tell stories well can cross the barriers of language and avoid cultural conflicts. In the information era, telling city stories well is critical to city brand promotion.

Later, Lang Qingping, CEO of GsData & expert of Internet and New Media Talent Pool of National Women’s Federation, Shang Xiaoyu, Principal of Yidianzixun New Media, Liu Mingyang, vice president, professor and doctoral tutor of College of literature and Journalism of Shandong University, Liu Lin, Director of Media Planning Center of China Meteorological Press Office, Pan Yujun, Director of Board of Beijing Enyuan Technology Co. Ltd. and other experts and entrepreneurs made detailed explanation concerning city brand construction, marketing and development from the theoretical and practical aspects, which were full of highlights, attractiveness, and made people benefit a lot.

It is informed that the Wechat platform “Weifang Shandong” has attracted more than 800,000 fans, and accounts have been opened on the platforms including Toutiao, Yidianzixun, Sohu and Twitter, transmitting “Weifang’s Voice” to the outside world, with the amounted reading quantity reaching 63,950,000 times and more than 3,000 advertorials released at home and abroad.