Monday, October 17, 2011

According to the LDA website "...Lanre Da Silva Ajayi (LDA) is the founder of eponymous self-named design label. In seven years her passion for fashion has gotten stronger making the label a fashion favourite among the media, celebrities and fashion lovers.LDA the brand first arrived in the fashion scene in 2005 with iconic 1940’s couture signature designs - a result of what has evolved into a much more modern and cutting-edge brand and a full-blown fashion house. The label’s collection includes couture, prêt a porter, and accessories such as hairpieces and statement jewellery.

Regardless of the label’s strong historical design roots, LDA’s creatively combines pattern, print, exquisite and even traditional fabrics to produce day wear, evening wear, gowns and cocktail dresses that bridge time and make the label successful within and outside Nigeria.

LDA produces six major collections every year and has showcased locally in Nigeria and internationally including the Thisday Africa Rising Festival, London (October 2008), ARISE Africa Fashion Festival, South Africa (June 2009) and the New York Couture Fashion Week (September 2009), Arise Magazine Fashion Week, Lagos (March 2011) and the Mercedes Benz Fashion Week Spring 2012 Made in Africa by Arise magazine, (September 2011).

She has also created four different collections for international Dutch wax print giant, Vlisco-Urban Beat, Gallery of Poems, Reflet de Lumie`re and TresorBrillant.

An LDA woman is the personification of sophistication, femininity, brilliance and boldness, which are the inspiration for each of her collections. Lanre states “Couture, colour and boldness with an edgy twist are the signature of my designs”.”.

In 2009, the first flagship boutique was launched in Ikoyi, Lagos, Nigeria. The label is also stocked at Temple Muse in Victoria Island, Lagos, Nigeria. Other retail stockists will be coming soon to various major cities across Africa, United Kingdom and the United States.

Mathematics of Beauty

About Me

Ugo Okafor is an Architect with extensive professional experience in Asia, Africa and Europe. His major interests are sustainable tropical architecture with an emphasis on the adaptation of local materials to the built environment.
Chika Okafor is a serial entrepreneur that co-writes for Spectrum Women.