A HEALTHIER APPROACH TO HEALTHCARE

A HEALTHIER APPROACH TO HEALTHCARE

In 2013, we introduced southwest Michigan to “A healthier approach to health care” with Grand Rapids-based Priority Health. Our launch campaign set Priority Health apart from the competition and helped them become one of the fastest growing health insurance companies in Michigan.

To keep the momentum going in 2016, we set out to show consumers what makes Priority Health a “better alternative.” We created a comprehensive campaign with television, digital, print, radio, effective partnerships and out-of-the-box out of home and used humorous truth-based creative executions to make an emotional connection with consumers. For Priority Health, this campaign is just what the doctor ordered.