The plan to increase the number of Indian arrivals to
the country, the Israel Ministry of
Tourism (IMOT), conducted their second road show for 2017 in India. The road show was in a networking workshop
format and commenced on 21 August, 2017 in Mumbai followed by Delhi, Kolkata,
Hyderabad, Bengaluru till Chennai on 30 August, 2017. The Israeli delegation was led by Hassan Madah, Director – Israel
Ministry of Tourism, India along with Judah
Samuel, Director – Marketing, Israel Ministry of Tourism, India and
included representative partners from the
tourism industry of Israel.The road show witnessed a participation of over 100 travel agents in
each city.

Hassan Madah, Director - Israel
Ministry of Tourism India said, “Over 34,000 Indians have
already visited Israel in the last seven months of 2017 marking a growth of 36
% in Indian tourist arrivals. The historic
visit of Prime Minister Narendra Modi’s visit to Israel has sparked a renewed
interest among Indians to visit Israel and we want to leverage this to increase
destination awareness among Indian travel trade and MICE agents. The response
across the 6 cities was very positive and promising.”

Israel recorded an exponential growth of 79% in Indian
arrivals in June compared to the same month last year. Currently, El Al provides
direct connectivity between India and Israel and has 3 weekly flights from
Mumbai to Tel Aviv. Other connections to Israel include Turkish Airlines from Mumbai and Delhi to Tel Aviv (via Istanbul), Ethiopian Airlines from Mumbai and
Delhi to Tel Aviv (via Addis Ababa) and Aeroflot
Russian Airlines from Delhi to Tel Aviv (via Moscow).