Studies by M2 Research shows that women currently make up less than 15 per cent of the global games industry, whereas Newzoo research reveals that 46 per cent of players – 570 million people – are female.

M2 founder Wanda Meloni said: "Aside from getting more women to view games as a positive career option for them, we need to support them in all areas of production, design and development. Additionally, we need to work on pay equity and more positive mentoring activities."