It takes on vested interests and make sure the customer gets a better deal. We need that in politics. We need an Uber party that takes on vested interests and gives the punter a better deal. Like Uber, Ukip is disruptive. Like Uber, the vested interests are trying to criticize Ukip for being things that it isn't.

A UKIP victory would not threaten Conservative Prime Minister David Cameron's coalition government. However, the fact that he has now seen a string of defectors leave his party for UKIP is proving to be a huge embarrassment. The defections of Carswell and his former Conservative colleague Mark Reckless have given them the chance to make make inroads into parliament ahead of the General Election next year.

The party's fortunes have risen in tandem with other eurosceptic parties across Europe. Recent elections to the European parliament returned a record number of eurosceptic MEPs with Farage's Europe of Freedom and Democracy Party (EFD) bloc seeing its numbers swell from 31 to 48.