Both Sony Computer Entertainment and Sony Corp. have come out in denial of the report, with SCE's Andrew House telling CVG "I don't think we're contemplating talking about anything to do with future console iterations at this point."

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Sony's Kaz Hirai, meanwhile, said the same thing. "Andy (House) is absolutely right in that we are not making any announcements at E3. I've always said a 10-year life cycle for PS3, and there is no reason to go away from that."

Nintendo's Wii U will obviously be at the June expo, and it's becoming increasingly expected that Microsoft's follow-up to the Xbox 360 will be first revealed there as well. A PS4 presence would have made it one hell of a show, but, well, bummer.