Adwords Packages & Services

I offer three Adwords setup packages — Basic, Pro, and Premiere. They differ mainly based on the amount of keywords included, and the size of the budget you’re intending to spend.

Please note that if you are a mental health therapist, I offer versions of these packages which are specifically tailored to therapists, which you can read about here.

I also offer three a la cart services — initial consultations, SEO consulting, and custom work.

Once you find an option that appeals to you, or if you’d like to ask some questions, I’m just an email away!

Adwords Packages

All packages include:

Highly relevant keywords

Tightly organized ad groups

2 ads per ad group, set to compete and choose a winner

Customized ad text and hand-picked destination URLs

Customization of campaign settings and ad extensions

Basic $1600

Suitable for: Clients with limited budgets or small niches

Includes:

One campaign with ad extensions & geotargeting

Initial setup of up to 100 top keywords

One month of management and reporting

Pro $2000

Suitable for: Most clients

Includes:

1-2 campaigns, with ad extensions & geotargeting

Initial setup of up to 200 top keywords

Assistance in setting up conversion tracking

Two months of management and reporting

Premiere $2600

Suitable for: Clients with large budgets, several lines of business, or complex account needs

Includes:

2-5 campaigns with ad extensions & geotargeting

Initial setup of up to 400 top keywords

Assistance in setting up conversion tracking

Advice on designing effective landing pages

Three months of management and reporting

Extra Services

Initial Consultation $250

Do you have an Adwords account and want to know how it can be improved? Or do you want to explore Adwords for the first time?

I will audit your current Adwords account and let you know areas of growth and opportunities for improvement. Or, if you don’t have an Adwords account, I will estimate your performance, and provide you with some guidance for getting started.

If you choose this option, you’ll get a $100 credit towards any of my Adwords packages.

Includes:

Insights into current account performance (Existing Account.)

Recommended actions to take to improve your account (Existing Account.)

Recommended strategy for starting your account (New to Adwords)

Estimated cost and traffic of starting an account (New to Adwords)

Monthly Account Optimization Contact for estimate

To get the best performance, you’ll need someone to manage your account on an ongoing basis.

With monthly account optimization, I’ll spend time each month to optimize your account performance. I’ll also send you an email updating you on your account’s performance. You can either pay as you go, or save by paying for three months in advance.

Because the work of optimization increases with the size or complexity of an account, I quote individual rates for optimization, depending on your unique account. Please contact me for an estimate.

Includes

Bid management

Addition of negative keywords

Pausing of poor performing keywords

Account performance email

Google to Bing/Yahoo Conversion $150

Bing & Yahoo provide an easy way to expand the reach of your ads. Although Bing & Yahoo only have about half of the traffic of Google, cost-per-clicks on their networks tend to be a bit cheaper. For $150, I’ll take your existing Adwords account and convert it into a Bing/Yahoo account. This gets you more clicks without needing to pay more per click.