Texas ranchers, eat your heart out. The Brabus 700 6X6 package is based on a Mercedes-Benz G63 AMG military vehicle, delivers 700 hp, has a refrigerator inside and lists for just less than $560,000, base.

Every major auto show has a certain tilt. In New York, it's toward luxury. In Chicago, it's toward trucks. In Geneva, the lean is clearly toward the exotic. Exotic bodies, exotic tuning, exotic styling flair and flash. Safely independent from the home industries of France, Germany, Italy, Sweden, Japan, Korea and the United States, the Swiss auto show does as it pleases. The ultraluxurious and the obscure low-volume tuner brands stand side-by-side with Europe's global mass-market leaders. For every Renault and Ford of Europe, there is a Pagani and a Brabus. Geneva is where the sensible sedan, the edgy design and the affluent toy all meet on equal footing.

Get Free Newsletters

Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

Email Address

Subscribe for 50% off

This week only: Subscribe for only $1.50/week get one year of print, digital and unlimited access on our website (a savings of 50% off our regular rate).