Music Festival

March 16–22, 2020

The SXSW Music Festival invites artists, industry professionals, and fans from all over the world to Austin, Texas for a week every March to attend performances by iconic artists, make professional connections, elevate their musical careers, and discover the next wave of musical talent.

About Music Festival

Each year in Austin, Texas, the SXSW Music Festival brings together the global music industry alongside film and technology professionals to make personal and business connections as well as discover the next generation of talent. This year’s festival will take place March 16-22.

Not limited in genre or regional focus, fans, fellow musicians, industry professionals, and creatives from every discipline can enjoy a variety of musical styles at SXSW. Each year, new, developing, and established Showcasing Artists from 60+ countries are represented amongst the 2,000-plus official performers looking to enhance their careers by reaching new audiences.

Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more. Performances take place in bars, clubs, parks, churches, and hotels around downtown Austin.