Need for Highly Targeted Advertising Formats to Drive the Market for Context Advertising, According to a New Trend Report Published by Global Industry Analysts, Inc.

GIA announces the release of a trend report on Context Advertising. Market for Context Advertising is projected to witness robust growth led by an increasing mobile phone user base, and the growing need for highly targeted advertising capable of automatically and dynamically delivering classified advertisements to specific audiences.

Context Advertising: A Trend Report

San Jose, California (PRWEB) January 10, 2014

Follow us on LinkedIn – Context advertising is one of the most popular forms of advertising used for automatically and dynamically, selecting and displaying targeted classified advertisements on websites or mobile services based on the content currently viewed by the user. Context advertising involves use of information extraction and text mining technologies for analyzing the content of each visited web page, which provides real-time assessment of the visitor’s interest and enables selection and presentation of appropriate advertisements. Increase in the use of smartphones and mobile phones to conduct online shopping and strong demand for targeted advertising are projected to drive growth in the market in the coming years.

The trend report titled “Context Advertising” announced by Global Industry Analysts Inc., is a focused research paper which provides cursory insights into technology, player market shares, future prospects and corporate initiatives of key companies worldwide. The report also provides market estimates and projections for Context Advertising Spends in the United States and Europe in US dollars and Euros respectively for years 2012 through 2017. Also included is coverage on companies such as Ataxo Czech Sro, Baidu.com Inc., Google Inc., Mail.Ru Group Ltd., Microsoft Corporation (Bing), Moat Inc., Rambler, Runner, Yahoo Inc., and Yandex NV, among others.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.