VANCOUVER, CANADA--(Marketwired - Nov. 9, 2015) - Bright (www.brewingbright.com) is excited to unveil a selection of its all-new beer yeast strains and to discuss potential collaborations with brewers at the upcoming BrauBeviale (www.braubeviale.de/en/) trade fair in Nuremberg, Germany, from November 10-12, 2015. These strains were developed using selective breeding to each deliver the ideal characteristics for a distinct style of beer. Beer made with Bright's strains will be available to sample in Hall 1, I-229 throughout the Brau.

Breeding better beer yeast

Selective breeding has been used for centuries to produce the different varieties of hops and barley used to make beer today. It's about time someone brought this bright idea to yeast. Currently, most beer yeast strains have been taken directly from the wild, so brewers have had to settle for using yeast as it is, not how it can be. At Bright, we use feedback from brewers to develop yeast strains that deliver the ideal characteristics for each distinct style of beer without any compromises.

"Our team has the expertise to improve a strain's technical performance, such as ensuring the right flocculation for the beer style or improving fermentation kinetics," said Dr. John Husnik, Bright's CEO. "We can also improve a strain's sensory characteristics, which lets us accentuate desirable flavor compounds, such as banana and cloves in our Bavarian Hefeweizen. This is just the tip of the iceberg of what we believe is possible with our yeast."

Additionally, all of Bright's yeast strains are selectively bred to prevent the formation of hydrogen sulfide (H2S), a natural contaminant created during fermentation that can give beer a rotten-egg smell. Bright Yeast is the perfect way to stop H2S at its source without using extensive lagering or copper to ensure that your beer's flavor is never compromised.