Written Analysis - Essay Example

Extract of sampleWritten Analysis

Unless there are some drastic cultural, attitudinal and perhaps structural changes – and soon - the station will go bankrupt 1.1 My stakeholder: Ads and sponsorship team (paid director and assistants) – coordinate sponsors and sign up supporters (which according to the scenario we are losing). 1.2 Goal: To trigger a more intrinsically and extrinsically motivated ads and sponsorship team through direct, open and constant communication between the ads and sponsorship team and the sponsors. 2. 0 Introduction: The paper will talk about the challenges that confront FBi radio station in Sydney and ways in which to deal with them. Inferences from literature will be taken in light of the current situation at FBi and a communication strategy will be proposed for the chosen stake holder. The paper will talk in depth regarding the communication strategy, why it was chosen and how it should be implemented. 2.1 Background : FBi is an independent not-for-profit community radio station. It is located in Sydney, Australia. The station revolves around local alternative music. More than 50% of its music content is Australian and comes from local musicians in Sydney. It was established in 1995 in response to the huge hue and cry mad by the music communities Sydney. They demanded a radio service that would focus only on Sydney’s cultural life. After a lot of struggle, it was granted the license to broadcast across Sydney on 94.5 FM. This was a landmark for the radio station as today it holds the largest community radio license ever granted in the country. It runs at 150KW capacity and its signal stands at par with the most powerful commercial licenses. However numerous challenges have confounded the radio-station. It needs to deal with these challenges effectively and come up with ways to counter them. poor radio programming has led to declining ratings. It has suffered financial losses and this had led to an organizational culture of a sense of entitlement. Unless the stations comes up with ways to revamp the organizational culture and attitude the station will go bankrupt in less than a year. 3.0 Situation Analysis As mentioned before, poor-radio programming is resulting in a lot of losses for FBi. The company has incurred heavy financial losses in the last one year and if this goes on it is going to go bankrupt in the next one year. It will not have enough programs, sponsors and clients to support its existence. It will be difficult to make it sustainable. More-over it will loose all its clients. There are various stake-holders associated with the company. At the helm of the affairs are the internal and external clients of the company. These clients keep the radio running. Unless they are not satisfied, they wont be willing to invest in the company. Why would they invest in an organization which is not going to give them their desired results? They need to know that their investment of time, money and energy in the radio station will stand to benefit them. similarly, sponsors will also feel disillusioned with the company if the situation is not taken care of immediately. The organization is supported by sponsors like Pinnacle, City Jungle, and Fleet Foxes. They need to be assured that their investment is in something worthwhile and it will give them their desired benefits. The stake-holder whose point of view, I will be discussing are the ads and sponsorship team. They are the ones who bring in the money needed to run this organization. They contact and co-ordinate with the sponsors and generate funds for the radio to run. However in the current scenario, FBi radio is loosing out on sponsors. So
...Show more

Summary

Written Analysis
1.0 Scenario:
Poor radio making has resulted in FBi Radio losing audience members and supporters and the station has delivered negative returns for the last two financial years…

Related Essays

Action research is, however, only one of the approaches for practitioner research. Other types of practitioner research include survey and ethnography. Practitioner research has found a lot of applications in education (Middlewood, et.al., 2000). Education has relied on this type of research in order to establish clear applications among teachers and related practitioners (Middlewood et.al., 2000).

Despite the tax cut being beneficial to large institutions especially corporations, there has been divided attention between the democrats and the republican on its impact on the American economy. Since the Bush-era tax cuts were expected to be terminated by the year 2010, it was extended alongside other laws on tax by the Obama administration through the passage of the 2010 tax relief act.

urse of life so diverse that it has really become tough, both at scholarly and individual level, to determine a proper guideline for what is moral or ethical and what is against such approaches. Reflection of this dilemma is also largely reflected in professional arena,

ge institutions especially corporations, there has been divided attention between the democrats and the republican on its impact on the American economy. Since the Bush-era tax cuts were expected to be terminated by the year 2010, it was extended alongside other laws on tax by

Employees should be provided a safe and secure environment for work without hazards.
Chadwick v Woodside Energy Limited (2011) is a case law that shows the duty of employees in following the laid down rules. Chadwick v Woodside Energy Limited (2011) FWA 2890

Cleveland Clinic’s Overall Strategy. The services of Cleveland Clinic are globally renowned for quality. The Clinic has taken several initiatives in order to grow its business by adopting and implementing the strategies like

For instance, working people have many of engagement and stopping at one place for hours to acquire a given services may lead to failure of such appointments. These appointments may be of a business in nature or personal, but whatever the reason, they carry great

The story line is based on John Oldman, a self-proclaimed caveman who claims to be 14,000-year-old and still living up to the present day. He also refers to himself as an old Cro-Magnon caveman. The setting of the film

t of authors and poets used this as inspirations in their writings of poets, books and articles because of the horrors of the war and the trauma that tested to destruction the capacity of ‘realist’ modes of literature showed the surreal extremity as a human experience.
The

8 pages (2000 words)Essay

Get a custom paper writtenby a pro under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

Your email

YOUR PRIZE:

—

Apply my DISCOUNT

Got a tricky question? Receive an answer from students like you!Try us!

Comments (0)

Rate this paper:

Thank you! Your comment has been sent and will be posted after moderation

Didn't find an essay?

Contact us via Live Chat, call us at +16312120006or send an email to support@studentshare.net