Madewell Denim by ‘90s Cult Favorite Daryl Kerrigan

Irish born New York fashion designer Daryl Kerrigan was a huge cult favorite in the 1990s after she opened her first shop in 1991 and developed the hip hugger bootleg that gained quite the following without any advertisement or money spent on PR. They were hipster jeans really and were dubbed low riders, party inspired by the 1970s hip huggers found in a vintage warehouse. It appears that while initially Kerrigan had little interest in the fashion scene, she ended up developing a whole new style that would become signature in her collections, while taking over the minds and bodies of teens and young adults, even older women, everywhere. Today, Daryl Kerrigan is designing a capsule collection for Madewell, with 18 pieces focused on the beauty of denim. The launch will be made and celebrated during the New York Fashion Week, while the pieces are to be available to Madewell customers from February 8, 2016.

It appears that the idea of a collaboration between Kerrigan and Jenna Lyons, the president and creative director of J. Crew, and effectively Madewell, has been tossed about for a while now. We are so very glad to see that the idea came into fruition and turned into a capsule collection we would be more than happy to shop from. Plus, with the 1990s a big thing for 2016, both on and off the runway, it almost makes sense to have Kerrigan resurface thus.

“It wasn’t about a fashion, it was about an attitude, and a theory of how to dress,” she told Vogue. “It wasn’t about throw-away anything. I love denim flares. There’s some really awesome flares in there, and there’s a fitted little jean jacket. They make such a good look together. I love tailoring, and fit is really important and you can achieve that in denim.”

We are inclined to agree. We love fit and flare pieces most and denim will always stay first and foremost in our favorite clothing list. With the ability to be dressed up or down, the colors played with and the cuts turned more pronounced, denim is essentially one of the most versatile materials in the world of fashion today.

Daryl Kerrigan had been forgotten for a time there. Her pieces are remembered, but the designer had been losing her status in society. This Madewell gig brings her back with vigor, while the number of merchandise available on her site is expected to grow with the denim there as well come next week.

Skinny pants are our favorite and we would love some, but have you seen the capsule pieces? Straight cuts with high waists, perfect blue wash shorts with brown belts, matching flared-hem jeans and jackets, a bit of fringe, a bit of cuff and a whole lot of the material itself define the whole of the Daryl Kerrigan x Madewell denim collection. Midi skirts, button up dresses and fun overalls all make us so happy that the denim queen is back in town!

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