Archive for March, 2011

The building blocks for the on-going success of Design Dynamics are grounded in boat names. In 1974, one of the founders of our company began hand painting boat names throughout the marinas of Orange County, by 1987 he had expanded to include more traditional sign shop work. Today, we are supplying quality trade show exhibit images, POP displays, building and vehicle graphics in addition to large format banners and signage. This weeks project of the week honors our boat graphic roots. In this project you see a custom designed boat name that is eco-solvent printed cast vinyl with a high performance UV vinyl overlaminate to protect the printed graphic in the harsh ocean environment. Visit boatletteringdesign.com for our “do it” yourself boat name option or call us at 714-429-7980 for a custom boat name that will make you the envy of your dock.

Our client is looking to make the most of their limited marketing dollars so we helped them leverage their design dollars on two complimentary fronts. First they needed an event banner for an upcoming community celebration that they wanted to reinforce their presence at. They also wanted to create a postcard that they could use to promote their business. Knowing this goal, our Art Director created a design that would work effectively on both fronts. At Design Dynamics, we pride ourselves on helping our customers realize their goals. It is particularly satisfying when our work is able to help them fulfill multiple purposes.

As we continue to work our way out of the Great Recession one of the harder hit areas of our society is our small cities. To help avert their own financial crisis they are expanding the use of permits as a mechanism for collecting fees. For example, the city of Costa Mesa where our company is headquartered has just announced that you must have a banner permit for the display of promotional and celebration banners. The good news of this requirement is it limits the amount of time you are allowed to display your banner. Too often business owners leave their banner up for too long undermining the effectiveness of their promotion. When your banner is up for months the newness is gone to us locals and your promotion blends into the background. Changing out your banner helps stimulate another look at your place of business. If you take care when rolling up the banner you have had on display it is easy to bring it back out for more uses. Regular rotatation of your promotional banners allows you to “say it big” without wearing out the intended imagery impact.