Blueport Retailers Close Out 2015 with Blockbuster Boxing Day

Boxing Day Surpasses Cyber Monday as Biggest Ecommerce Day to-date on
the Blueport Platform

December 30, 2015 04:30 AM Eastern Standard Time

BOSTON--(BUSINESS WIRE)--Blueport
Commerce, the leading provider of e-commerce technology and services
for the retail furniture industry, reported a 419% year-over-year
increase in Boxing Day sales, surpassing Cyber Monday as the largest
sales day to-date on the Blueport Platform.

Growth was driven by the addition of Canadian retailers to the Blueport
platform, compounded by new and existing Canadian retailers on the
platform growing an average of 45% compared to last year. Blueport
attributes this strong growth in comparable sales to the many platform
enhancements the company implemented in 2015, as well as compelling
Boxing Day offers throughout the weekend. Christmas Eve in particular
saw a 163% increase year-over-year in online revenue for Canadian
retailers compared to last year.

“The month of December overall has been a record-breaking sales period
for our clients and we’re ecstatic to see the continued momentum this
past weekend,” said Randy Goldstein, Blueport Commerce Executive Vice
President, Ecommerce. “Our clients’ success this holiday weekend, and
particularly Boxing Day, is illustrative of the opportunity that
ecommerce presents for retailers in this category. On days when stores
have traditionally been closed—and in furniture, a retail sector that
can be overlooked in December—our clients have been hugely successful
generating revenue online by implementing aggressive digital marketing
strategies and providing a seamless path to purchase.”

With strong investment by Blueport in its mobile capabilities and a
continued shift in consumer technology trends, mobile usage grew sharply
across the Blueport platform in 2015 and this holiday was no exception.
Visitors from mobile devices on Christmas Eve through Boxing Day grew
47% compared to the same period last year, with mobile accounting for
14% of all revenue – a 67% spike in conversion rate.

In addition to mobile, Blueport clients saw an uptick in a variety of
key performance indicators that led to the stellar results from December
24th through Boxing Day:

14% increase in visits year-over-year

29% increase in orders year-over-year

27% increase in revenue per visit year-over-year

“Our clients’ success this weekend is a continued testament the hard
work that went into enhancing our platform this past year as well as the
deep, strategic relationships we continue to build with our clients,”
said Goldstein. “We can’t think of a better way to cap off 2015 and look
forward to building on this success in 2016."

Leading furniture retailers run their websites on Blueport's SaaS
e-commerce platform, driving sales online and in their stores. Plus,
Blueport drives additional sales for furniture retailers through
Furniture.com, our e-commerce marketplace. To learn more visit www.blueport.com
or connect with us on LinkedIn,
Facebook,
Twitter,
or through our blog.