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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

The thing is, when people are defending herbal astrology, anti-resonant stereo speaker pucks or angels, they are very sure they are right. And often willing to spend a lot of time and money to prove it. $78,000 record players probably do sound better... to someone who believes they will. Same with advice from A-list consulting firms or results from a particular search engine.

TrackBack

» Golf Club Hokum from On the Contrary
Reading Seth's Blog today, something came to mind. I suspect that if using science, we ever measured the effect of game improvement clubs on people's actual golf scores, there would be almost zero correlation (and a billion dollar industry would [Read More]

Tracked on July 01, 2006 at 03:40 PM

» It Just Keeps Getting Better from Servant of Chaos
Some time ago I saw a live performance show by a troupe called The Happy Sideshow. Their motto is it just keeps getting better -- often said as a hand or arm is placed into a dingo or bear trap [Read More]

Tracked on July 02, 2006 at 02:13 PM

» No, I can assure you its not science, Seth from Random Key Strike
Seth Godins recent blog entry about weird gadgets that marketing people sell enthusiasts ends by asking if any of it has a scientific basis. Perhaps the science of marketing (and marketing is a science), but not much as it pertains to the matter... [Read More]

Tracked on July 03, 2006 at 02:38 PM

» Golf Club Hokum from The Marketing Mix
Reading Seth's Blog today, something came to mind. I suspect that if using science, we ever measured the effect of game improvement clubs on people's actual golf scores, there would be almost zero correlation (and a billion dollar industry would [Read More]