Customer intelligence:

The first step to monetize the "mobile first"opportunity.

Dive deep into the business opportunities your apps present. Get detailed insights into how your customers use your apps, when do they leave and why. Granular insights into your mobile app users today is a key requisite towards a 360-degree view of your customer in a multichannel world.

Powerful data science.

NEW — Mobile workspace

Analyze your data from different dimensions by using a drag-and-drop ability to view any data variables across relevant reports.

Smart calculated metrics

Build, manage, and curate smart metrics automatically to give you quick business insights.

Cross-channel view.

Advanced Segmentation

Compare segments side by side to identify new audience opportunities, gather insights, and track behavior changes.

Customer Attributes

Classify metrics and dimensions to store and track customer journeys throughout the mobile and web experience.