Friday, June 5, 2015

blogger sidewalk sale: #BendTheRules

Last weekend, along with three girlfriends, I helped host an amazing blogger sidewalk sale. Bryn spearheaded it and came up with the fantastic idea in collaboration with HP. We were tasked to think outside the box and #BendTheRules with our project, and we sure did! Think rolling racks packed with new and pre-loved clothing seen in previous blog posts, rows and rows of good shoes, and even gluten-free donuts and of course no good blogger sidewalk-sale would be complete without a mimosa- yes we had those on hand too! We wanted an impressive selection of clothing for all buyers to pick from so it was a dream to work with tastemakers like Bryn- a fierce marketeer and fellow blogger, Alex- a fab friend and stellar OOTD inspiration and Michaela- and one-woman power house who runs a dreamy online mag. To say the clothing selection was good was an understatement.We were inspired by this HP x360 'Behind the Scenes' video, to bring life and movement to the still images that we usually showcase on the blog, and in being inspired we Bent the Rules on our usual blog agenda. It made me realize I need to bend the rules more often, I don't shoot a lot of videos pieces here on the blog but when I have, I've loved it- I need to incorporate more of that in the future. The video inspired the collaboration between the four of us- because we saw the potential
in creating something greater than ourselves by pooling our resources,
and rocking out on an amazing opportunity to create a fab video of our
own, and making a little extra cash!

The HP x360 is one amazing piece of machinery, below you'll get to see us showing off some fabulous features, like it's convertible screen, and it's 13 inch touchscreen.