Indian Angel Network invests in PrettySecrets

Indian Angel Network (IAN) has invested in PrettySecrets, an online-only brand. The Mumbai-based company that started under the brand name 'Mylace' in October 2011, offers lingerie, nightwear, swimwear, shapewear and accessories. The corpus raised is less than $1 million.

"The main idea to showcase products online and cater to a wider market including tier II and III cities," said Karan Behal, founder and CEO of PrettySecrets, who comes from a family that has been manufacturing and exporting ladies nightwear for over 30 years. The funds raised will help him scale up his business from offline to online, said Padmaja Ruparel, president at IAN.

Currently, he sells his brand through retail outlets across 45 towns in the country. Behal plans to widen the product catalog, build supply chain and enhance customer service and scale up aggressively.