Our People

Zach Zobary

Associate

Zach holds a M.Sc. in Management specializing in Consumer Behavior from Queen’s University, where he also earned his B.A. (Hons). Zach’s Master’s thesis focused on the effects momentary feelings of luck had on perceptions of risk related to financial investments, health, and physical safety. Zach began as an intern with BEworks during the summer of 2014, and has worked closely with the company ever since. He was the first Behavioral Science Officer at FreshSight, a not for profit consultancy service, where he applied behavioral insights to optimize Canadian Blood Services’ operations. At BEworks, Zach’s primary responsibilities include developing and projecting the company’s voice, as well as other business development initiatives.

Aside from the incredible and unique office culture, Zach’s favourite thing about BEworks is the company’s methodology and scientific approach to solving challenges in both the public and private sector.

Kelly Peters

CEO & Co-Founder

Dan Ariely

Co-Founder & Chief Behavioral Scientist

Nina Mazar

Co-Founder & Chief Scientific Advisor

David Pizarro

Chief Science Consultant

Dhushan Thevarajah

Vice President, Operations

Wardah Malik

Vice President, Client Strategy

Nathaniel Barr

Scientific Advisor

Jason Stewart

Executive Advisor, Financial Services

Vicky Sipidias

Executive Advisor, Energy Sector

Jennifer Manzon

Project Coordinator

Ada Le

Associate

Shannon O’Malley

Associate

Kazunaga Matsuki

Associate

David Thomson

Associate

Michelle Hilscher

Associate

Jennifer Weeks

Associate

Chris Ling

Associate

Jeremy Gretton

Associate

Lindsay McCardle

Associate

Henri-Lee Stalk

Associate

Monica Zhang

Research Analyst

Nathaniel Whittingham

Research Analyst

Pauline Kabitsis

Research Analyst

Natasha Ouslis

Research Analyst

Max van der Weerd

Communications Associate

Susanne Hasulo

Executive Assistant to the CEO

Ramona Eleanora

Office Manager

Sarah Swagerman

HR Coordinator

Derek Evernden

Behavioral Designer

Current Research Associates

Past Research Associates and Interns

Sarah Greco

Growth Intern

Elliott Birman

Research Intern

Hussein Dakroub

Growth Intern

Brendan Beckett

BSc Psychology at York University & Research Analyst Post Graduate Program at Humber College

Jennifer Nachshen

MBA at University of Toronto & PHD Clinical Psychology at Queen's University

University of Western Ontario: BA Honors 2011 – Double Major in Psychology and Women’s Studies

Stephanie Maldoff

Western University: BA Honors – Psychology

Stephan Sherman

Tufts University: BA – Mathematics

Felix Rossman

European Business School Oestrich-Winkel: BSc – Business Administration and Management; Vienna University of Economics: MSc – Economics; University College London: MSc – Behavioral Sciences

Jeremy Aronson

Tufts University: BA 2014 – Decision Science

Ahron Seeman

Western University: Honors Specialization in Global Economics and Finance

About Us

BEworks is the world's first management consulting firm dedicated to solving business and policy challenges using behavioral economics. We provide scientific research, evidence-based strategies, and fully implemented solutions to our clients, which include Fortune 500s and governments around the world.