People pretending to be professionals have infiltrated your talent pool. People who can barely swim. It’s happening on your watch and you probably have no idea what the heck is going on.

Why?

Because you don’t know or you don’t care.

You’re too busy trying to make a buck in this competitive market, and you have no time or money for decent quality control. Or you are aware that you’re accepting and advertising third-rate “talent,” but this is simply a reflection of your standards.

AVERAGE HAS BECOME ACCEPTABLE

Let’s talk about those standards for a moment.

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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