HOT SPOT: BUDWEISER: ARMED FOR BATTLE

Published on April 21, 1997.

Anheuser-Busch spoofs "Braveheart" in its latest TV spot from Goodby, Silverstein & Partners, San Francisco. A leader exhorts his downtrodden troops with a speech that ends, "We shall never surrender our pride." The troops, how ever, look at each other blankly. The leader tries again, ". . .our dignity? . . .our self-esteem?" Finally, he pulls out a six-pack of Bud. "We'll finish it