I am a user experience strategist skilled at experience design, technical requirements gathering and agile development. I have over ten years of digital experience performing multiple roles as part of the product development process with proven leadership skill and an inclusive approach that embraces agile principles.

I have a working knowledge of current quantitative and qualitative research methodologies and when they need to be applied. I have led usability testing and prototype development for several projects now in market. Focused on efficiency in production as well as in delivery, my approach provides clear guidelines for all disciplines as they rotate in and out of phases throughout the project life cycle.

LEAN START UP PRODUCT MANAGEMENT

prior.club is a boutique travel destination embarking on their maiden voyage into eCommerce and digital engagement. Their goal is to provide users with bespoke travel experiences using a subscription model.

MY ROLES:

I worked as the client contact between in-house development team and design agency, aligning all teams on milestones and functional requirements

Conducted discovery and feature definition workshops with the client and design teams to ensure that industry best practices would be understood

Conducted comparative and competitive UX research and provided POV for product features to client for their internal discussions

Delivered MVP and v1.0 to coincide with global press campaigns for the brand

Gained net 2500 new subscribers with each release

Opt-ins accounted for 10,000 new users

verizon

AGILE PRODUCT STRATEGY

“Juice” by Verizon will be a new kind of wireless application that enables users to manage the amount they spend on mobile in real time. I was part of a 5-team inter-disciplinary and multi-agency agile development effort tasked with re-thinking all aspects of the Verizon experience from the inside out.

developed communications strategy and platform framework for all teams to identify and provide copy for touch points throughout the experience

led MVP roadmap planning with team leadership, developing user stories and acceptance criteria

RESULTS:

shipped weekly features to Verizon IT for development

implemented global process for evaluating and creating communications for the product

product passed through regulatory review and is ready for final client approval (remains on hold)

diageo

DIGITAL DISCOVERY & PROGRAM MANAGEMENT

Diageo wanted to reach a new generation of rum-drinkers and our team helped them discover insights on who was interested in their products. Once they learned who, we also were asked to recommend how best to reach this new cohort. I helped guide this discovery process and frame up our findings to the client.

MY ROLE:

Led teams comprised of strategy, UX, creative and consumer insights through the discovery & definition process

Synthesized research findings into product recommendations

Ensured that client business goals were pulled through each phase

RESULTS:

increased traffic 30% y/y to eCommerce destination

improved user engagement with all digital properties

heightened brand awareness across market through email opt-ins

nestlé

EXPERIENCE STRATEGY & AGILE PRODUCT MANAGEMENT

Nestlé needed a strategy to leverage its traditional CPG portfolio with a creative twist. I was asked to help bring Goodnes to market leading the creative team to a platform launch and developing the accompanying campaign program.

Functional Specifications documentation, copywriting and experience design all in one humble word doc

About

During my career, I have worked on:

web and iOS application development

social media creative production

digital ecosystem strategy

portfolio-level marketing platform design

program campaign strategy and management

technical product strategy and management

Brands I have worked with are: Facebook, Microsoft, Nestlé, Verizon, Genentech, Novartis, Bristol Meyers-Squibb, and Diageo. I have also worked with Martha Stewart Omnimedia, Major League Baseball Advanced Media and IFC Films.