Friday, February 1, 2008

Lissa Alexander, the Marketing Director at Moda, has agreed to keep the Jolly Jabber updated on what's happening at Moda! However, we need input from you all about what you want her to talk about and what you would like to know. So....here's another contest -- write what you'd like to hear her talk about on our comment page and we will randomly select a winner on Wednesday, 2/6 for a fabulous Moda prize. The winner will receive an At Water's Edge fat quarter bundle - a $100 bundle from Moda's most recent line!

Lissa is always asking about Emma so she thought the best way to introduce herself to Emma, and to you all, would be through a letter.

Dear Emma,

Your mommy and daddy asked me to write for their blog. I am so flattered but very nervous as well. What should I write about? Why choose me? I write like I talk and sometimes my words get all mixed up. I can spell, I guess that is good. I thought I would write to you and see what you thought.

I am a mother of four boys and one girl ranging in ages from 16-25. I have been a quilter for 26 years and I work for Moda. I have been working at Moda for 12 years. You are going to be 12 months soon, so it is almost the same.

I feel like I have the best job in the world! (Marketing Director for Moda) I get to work with the most talented designers. I get to plan projects. I get to make pretty pictures to go in magazines. I get to plan booths for shows. I get to meet other quilters from all over the world. I get to play with and touch fabric anytime I want.

Emma, What do you think your mommy’s friends would want to learn about moda? Do they want to meet the other people that I work with? I could talk about the owner. He is so fun. You would like him. He wears cool clothes.

Do they want to see behind the doors? How fabric is designed? What about if I told you what was going to happen before it happens? That is kind of like magic. I could do that.

What about the new 3 Sisters collection, Simplicity? It is pretty and soft. There are kits, jelly rolls, layer cakes, charm packs and more. You may need to hide some in your crib because everyone is going to want these.

Maybe your mommy’s friends could send in some suggestions on what they would like to hear about and I will write to you again.

I would love to see some of the best ways you have seen your fabric displayed or best ideas you have come across using you fabric amongst the retailers in America. We, the readers outside of the USA, I'm sure would enjoy looking at some of the displays.Robyn New Zealand

No surprise here, but I sure love Moda! Who doesn't?! And Lissa, what a pretty little girl you were! I think this is my new favorite segment... notes from Moda... heavenly. My question is this- how do you do it all? Amazing!

I would love to know more about how the Moda University and other quilt kits are designed, do you design around the fabric or make the pattern first and choose a fabric line that fits it? What a dream job that would be, quilt designer!

Moda's fabric lines are all top notch...from the traditional to the more "mod" lines. How do you predict design trends? Do you come up with a design theme and then seek out designers? Or do designers seek you out with their fabric lines to be manufactured?

I am brand new to quilting and love Moda fabrics. The quality is heavenly. I would love to see how it is made from design to print and where it is manufactured. I am a military spouse living in Germany right now. This forum is a wonderful way for me to access information like this. I would also love to see the faces of the designers as well as the insperations that lead them to the designs.

What I would really love to know (about from how do I get your job!!) is, how do you choose a quilter and help them blossom into a fabulous fabric designer. Do you look at designers from other countries?

I would love to hear how you decide which designers will represent Moda. How you get your fabric from design to quilt store. More about the process of sample making. Hightlight sample makers and their process. More, More, More

I am curious about how many new lines you introduce each year to the quilting market? Moda seems to have new things being premiered all the time. Love the coordinated lines, tin boxes, jelly rolls and containers, etc. Great marketing Lissa!Barbara Campbell

Oh, how cool is this!?! I love Moda fabrics, and now I get to ask quuestions - where do I begin? What do I want to know? Hmmm... How does the designers work? How are they building up collections/lines? What are the reasons for their choices? How do you lay out your strategies promoting Moda fabrics? Why do you display the fabrics the way yo do? Do you present them differently in different parts of the world? How do you select designers to make promotion quilts for certain fabric lines? What goes on behind the sceenes? Does the company have a certain way of doing things, or does the designers have "free will"? Any difference in the way they work?

Ok...a million questions, and I can't find a way to type all of them *lol* - Look forward to reading more from you!

I am from Austalia and just love to hear about people on the other side. I would be fascinated to hear about how Moda is created and the creators. I also get to see more ranges than we necessarily see here. Also love simple quick projects to make for gifts.

Moda has so many different designs how do you decide which ones will be feature lines. When you do a fabric run do you do one large run and stop when it's sold out or do you continually run the fabric until new lines are introduced.

Moda fabrics are my absolute favorite--I got sucked in by Robyn Pandolph when she was designing for Moda & have just loved it ever since. I would love more sneak peaks of fabrics coming out--maybe follow a designer thru the whole process from start to finish.

I want to know how you consistantly come up with the most wonderful designs in the industry!!! I have quilted for over 15 years, and I don't think I have a quilt that doesn't have some Moda in it. It is my favorite. Keep up the good work. Jan

I would like to know more about the people involved in Moda: the owner of course, and the 3 Sisters - who are they? Are they really sisters?? I love their designs. What is their background? What inspires them?

I would love to learn the process from a paper picture to the finished product that all of us quilters have so much fun purchasing and turning into such lovely finished projects.And yes, you were a darling little girl.

I would love to know who makes all the sample quilts. Of course all the other ladies have already asked all the other things I'm curious about. Can't wait to find out all the answers in future blog postings.

As others have said, Moda is my favorite, from the traditional to the modern. Whenever a fabric sings to me it is always a Moda and I love it. I would like to know more about the people you work with, from your iteresting boss to the designers and all the rest creating the birth of a new line. I also would like to know what comes first the fabric or the pattern. Previews are always good so we can dream about the next quilt or....

LOVE MODA!!!! I would love to know why some of our favorite fabric lines aren't just reprinted!! I adore the idea of "Three Sister's Favorites", but even those aren't complete lines reprinted. Would campaigning to our favorite quilt shops help in this process??

Can I be the poster girl for Moda? I'm a such Moda girl, I can spot a Moda miles away! lol I love their rich colours, the textures ahhhh. I would like to know what inspires designers to create a fabric. Is there a story behind the line of fabric? Stories enrich a creation, giving it debth and meaning! Thank you for doing this!

How cool! I just love Moda fabrics. They are always top quality and vibrant colors. I'm one of those quilters that hates to prewash my fabric and I have never had a problem with Moda fabrics running! I too would like to hear about the design process but I would also like to hear about your job as Marketing Director. Where do you get your ideas, does the staff sit around and brainstorm ideas or what?? Can't wait to learn more!!!

Hi Lissa... I also love Moda fabric. How can I get a job with a great company like Moda? Does the company hire telecommuters? And of course all of the other questions everyone asked. Thanks for providing all the fun fabrics and projects. Happy Quilting.

I'd love to know more about Moda! This is such a great opportunity to learn so much more. I've been buying Moda for at least 10 years now. It's truly one of my favorite fabrics. The quality is awesome and never bleeds on me. Ok, my question is this...where are the headquarters of Moda located and how do I get a job? LOL. I love it! Thanks for entering me in the contest, as well ;)

I want to hear about the company and the design process. I love Moda fabrics. Each new line gets better and better. How do you choose the designs. Love the charm packs and jelly rolls. Could we get some ideas on projects to use them.

I love Moda fabrics. I particularly like the variety in colorways for each collection, as well as the variety in print or style. I also like the options of charm packs, jelly rolls, pre-packaged quarters, etc... I feel this is your forte and allows you to hold a strong marketing tool within your industry.I would like to know more about color trends in the industry. I like to hear/read about color trend forecasting. I am also interested in design forecasting and like many of these comments, I too would be interested in fabric printing/dying processes.

I started quilting almost a year ago and have fallen in love with your Moda fabrics. I would love to find out how you desgin your fabrics, and I would love to have some ideas on smaller projects such as table runners or bread warmers. The Moda fabrics are so beautiful and easy to work with.

There are lots of choices for fabrics on the open market. I'd like to know what makes Moda different than your competitors. Like most quilters I have some favorite manufacturers and I must say I have a huge amount of Moda, and I find myself being drawn to certain collections.

I love to buy Moda because I buy names I can trust. In trust, I mean that your fabric does not bleed. I can trust Moda for keeping the colors alive. Do you at Moda always preach pre-wash? I don't always pre-wash and I am wondering if this is a mistake. I haven't gone wrong with Moda yet.Thanks for your great product - keep it coming!

Wow -- Lissa, I would love to know a little bit about how the fabric itself is made. Besides having the prettiest fabric, Moda fabric FEELS the best. What makes the difference? And, of course, we all love "sneak peeks"! Very much looking forward to reading your blog!

You are incredibly talented. I read somewhere that you designed the table cloths for the presidential inaugural dinner? Is that true? How do you juggle it all, 5 children, full-time job and everything?

I would like to know the background & history of Moda and see photos of Moda's main offices, the designers' studios, warehouses and where the beautiful Moda fabrics are printed. And where did the name Moda come from? Thanks! :)

I too would like to know the "behind-the-scene" of how fabric is designed and the people who creates these wonderful designs! Being new at quilting (only about 3 years of serious quilting since I started about 10 years ago), I like to know the history of fabric.

This is my first time to ever "post". I am a Moda junkie. I am currently working on "Midnight in the Garden", an old Blackbird pattern. I want to hear about new products and lines of fabric. I like that some designers continue to carry a color tone to their fabrics so you can add to your stash with newer fabrics and they still work. Can you also tell us about some of the Moda for Home products and where to get them? Obviously quilts are a big home design feature and to get coordinating items like lampshades would be cool. Maybe Moda could make ones that we could easily add any of our fabric choices to. Also, are the selveges getting thicker? Is there a reason for this. I also like to hear about innovative ideas for using quilts, how people set up their quilt spaces, and new products (ie. our teacher just had a new magnetic pin cushion that had a snap on cover which keeps out dirt and stray threads - cool).It is fun to hear about the designers as it then seems more like "family".

I would love to know how someone is chosen to design a fabric line; how someone gets to work for Moda - do they have a degree in graphic arts, design, textiles, business - just what makes a Moda employee. Thanks so much.

Thank you for letting us take a peek at the designer/manufacturer process...as quilters we have alot of curiousity about this! My question is: Do both the designer and Moda (you!) have input on how the fabrics from a line are going to be marketed to the public? Who comes up with the quilt design, is it a collaborative effort?

I would like to know if you have any plans to make cotton batiste or extra wide quilters muslin? And like any quilter I would love to win the fat quarter bundle just because I "need" it!!! Dianne, Australia

I love to see all the different ways folks use Moda fabric beyond quilt patterns - on blogs, vendor displays, in the shops, etc. I'm interested in knowing about the backgrounds of the different designers - what are their interests that compliment and/or inspire their collections? What did they study in school? Do they have passions beyond fabric/craftiness?

something i've really wondered about -- with almost all moda fabric in recent years, the designer(s)is a person with a photo and bio(a real person). who are "three sisters"? is that a name for the moda design team...or really three sisters?

something i've really wondered about --- in recent years moda fabric designers have a photo and a bio (a real person). is "three sister" a name for the moda design team - or - are there really three sisters?

I would love to see more blue, yellow and white fabric and quilts... They seem to be my passion now!

I've been quilted for about 10 years and really love it! I have a 4 year old son, so don't get to do it as much as I used to! But I have several projects that I am working on, most recently have found a pattern that would look so great in blue, yellow and white.

Lissa~How exciting to hear from someone as passionate about Moda fabrics as the quilters who read this blog all the time! Personally, I'd love to be included in on the design process and new-upcoming-can't-wait-to-see-it collections. I'd love to have a behind the doors sneak peek. Thanks a bundle!Kris Paquette

I just joined the blog today because you are here. I love your fabric lines and the quality of the fabric. Jelly rolls and charm packs are a blast. You have so many ways for us to enjoy a full line of fabric...I love it. I have dozens of Moda projects lined up, fabric and patterns in my stash. I am very interested in learning about the fabric design process. I picture these designers sitting at a drafting table the old fashion way painting their designs by hand. Do you have to be an artist to design fabric. How DO they do it? Also, I am very interested in the pattern design process. How do you choose who designs the patterns? Which comes first, the fabric or the pattern. How does one go about even having Moda consider one of their patterns for production? Can't wait to learn everything. Thank you.

Perfect Solution for Groups of Quilters. I selected a Moda Collection so that each member of my fat quarter exchange could buy me one fat quarter from that collection. I now have made a gorgeous Moda Vintage Holiday quilt.Scraphappy

How are the lines picked for each season? do you give your designers certain guildlines things like that. What are the fabrice trends? How do you determine what gets picked and are there alot of things that don't get printed and just out all together.Claudia

Curiousity and cat....What was your top selling line in 2007 and who was your top selling designer in 2007? Also, Love the charms, jelly rolls and cakes - what are your annual sales in the charms. Thank you. Denise

In addition to what Denise and blueberrylane said, I would also love to see what goes into booth design and more pictures from Markets. And I would like to see more of the quilting on that beautiful Simplicity quilt! Oh, and good photos of quilts to download for computer backrounds would be great as well.

I'd like to know what trends you see in interior design, "looks," fabrics, that quilt makers should know about. I like to make quilts that are traditional yet look current, not dated. Is the shabby chic look still with us or has it run its course?

What I'd like to hear about is the process of designing fabric, and how the design progresses from the printed page to the bolt of fabric. I have many ideas in my head (and a list of them on paper), but I don't know what to do with them.Liz

I am curious to know how Moda determines what colorways they will use from year to year, or season to season? It seems that there are trends to this. (i.e. brown and pink, etc.)I am in LOVE with MODA and will continue to use only the best in fabrics, threads and batting in my quilts. I want them to become heirlooms for my grandchildren.Thanks so much!Nettie

I would love to know more about the people who work at Moda...I would also love to know more about your criteria for choosing what manufacturer will make the 'grey goods', and who will print the fabric lines too. Do you use different ones or always the same for each designer? More on home decor applications as well. Perhaps also a pictorial tour of Moda. I LOVE YOUR FABRIC LINES! cindy Novick

I have been sewing for 52 years but am new to quilting but not to Moda. I have used many Moda fabrics since the late seventies. I would love to hear about how the designers keep coming up with the great designs. Also what determines the change of styles, patterns, colors yearly. Maybe knowing more about the designers and what they design around will make some of the fabrics more personal.

I would like to know who some of the designers are (well all of them really) & how designs are decided upon. I also scrapbook & notice that paper & fabric follow each other but don't know which is 1st. How many designs get rejected vs the approved? How do you discover new designers, & where do they come from? I think fabric is my passion (the colors, feel, etc.) but for myself I don't see in pictures so I love to try to understand how this whole process works & how you then market it. Who decides how much of a product? I could keep going with endless question, but I will save some. I look forward to to learning from you. Thank you & God's blessings, Debbie in Paso Robles, CA

I would love to hear about how MODA picks the people that design their fabric -- you read on all these blogs about people who magically got hooked up to design their own line of fabric, so I'm interested in how it happens. Also, how colors are chosen -- are they based on trends or what -- and behind the scenes looks at MODA and the people that work there.

I would like to know how you choose what designs are going to make it all the way to marketing? I couldn't imagine saying NO to a fabric line. As a professional stash builder there would surely be something in a design line that I would just have to have! I couldn't lose that one fabric or that whole line all the time..I would be in a padded room somewhere!!!!

WOW, great questions, you could blog for a long long time! And we would all be here waiting for the next installment. My question... all of the above and... WHO ARE "THREE SISTERS" Inquiring minds want to know all about "them". And what determines if a line will be rerun. Some of this stuff disappears so fast you miss it! Love that MODA!!

All of the info you share is going to great. I love Moda - every aspect of the beautiful fabric, the feel, the designs and the fact so many can be intermixed beautifully. I have radar vision when it comes to Moda fabrics. MODA fabrics are just yummy and will love comments on every subject that has been commented on before me.

The quality of Moda fabric is exempary.........not just the colors but the durability, the strength of the fibers. Where does it all begin, how are the base fibers chosen, and when are the colors added?When a design line is done with production and subsequently ALL sold, is it really gone? Does Moda ever reprint 'old' lines?When was 'Moda' born and how did it come to be? Moda is simply the BEST!Thanks for seeking input from some of your greatest fans!

I would love to hear about the different designers and how they come up with their designs, especially my favorite--3 Sisters. I know nothing about them other than I love every line of fabric they have designed.

I would love to know how the fabrics are picked. Are there a panels of judges that sit around a table like American Idol and give there comments on what is in now. If there is a panel, or if there is not what age ranges are the people picking the fabrics? Do they do test runs like they do with toys and have a selected number of people come in and give there opinion on what they think will sell? Do they go to fashion shows to see what the in colors are going to be for next year and decide to go with colors that relate to clothing colors? I just wonder, I like seeing more of the bright, fun and funky materials. I am 34, a mother of 2, own my own photography business, but love to quilt and sew at heart. So speaking for the younger half of the generation, keep coming with the new and funky lines, I am anxiously awaiting the Posh to come in to the Fat Quarters!Shop.

I have always wanted to see fabric design process, from inspiration to drawing board, to sample, to fabric, to items made with that fabric. It's probable obvious I don't even know what the steps are; I am just very interested to see how an idea becomes a product that I can use with my own ideas!

2-1-08Wow another year ahead and I wouldlove to know more of what we canexpect for Fall - love the colors and it is my favorite time of year along with what's new for Christmas. I love your designs andwant to keep up with whats new.Fran, So CA

Lissa! Thanks for writing in! I would love to meet the fabric designers and find out how they design a collection. Do they sit down at a drawing board with markers and just doodle away? Or do you tell them you need something in a theme? How do they get all of the "versions" of the fabrics? Do you help them with it? And I am "dying" to see how the fabric is actually made! A visit to a factory where we could see the entire process would be very cool! Good luck dealing with everyone's suggestions! Wasie

I am seeking to become a Moda Maven as I have begun to use Moda fabrics exclusively. I would like to know how fabric designers decide what quilters might like. Also, I would like to know colors and patterns not to use in order to make a stunner quilt that is color coordinated as well as patterns that come together in harmony.

I'd love to see some behind the scenes pictures and hear how the fabric is designed & made. It would be great to know how Moda finds new designers and just a step by step on how each fabric goes from an idea to the stores & how long the process takes. I look forward to the next installment.

I'm new to quilting and boy did I ever get the bug. Even with my limited knowledge of fabrics I can see and feel the extordinary quality of the Moda line. I love how the color pathways all go together and make my little projects look great. My question- what is the best way to wash a finished quilt and should the fabric be pre-washed before starting a project.

Some quilt stores have a spot on their website that says Moda University, what exactly is this? Unique to each quilt store or does it originate with Moda? Thank you Fat Quarter Shop for hosting this interesting Blog. It definitely adds a new dimension.

I would love to learn how artwork is turned into fabric. I love Moda fabrics and look ahead as much as I can for what is coming next. Specifically, I loved the Toile Christmas and Holiday on Ice lines. I really want to know if that holiday line will continue and what's next!Thank you!

I would like to know how the decision is made on which fabrics will sell and which designer to pick. Sometimes it seems like the designers lines are just more of the same, but just in a different color. How is it decided to continue with a designer or look for a new line? Also, how do you keep up with the color trends when fabrics have to be picked and produced so far in advance.

By the way, I too love Moda Fabrics. They are always consistent in quality and they do not fray like other lines do.

Also, I would love to sew sample quilts. How does this process work at Moda?

yes! Want to hear about who designs these awesome fabrics, the process from idea to complete fabric line, stuff about the owner, what it's like to do your job, etc!!! Just start jabbering away and we'll take it all in!!

I would love for you to create a series of what happens in the design process from start to finish in the making of the fabrics. I would also like to know why you chose the designers you do, do you look for a certain "style" or do you just know what sells and works well for you? I love Moda fabrics, I especially love that you sell fat quarter bundles so that we can have tastes of many different fabrics!

I would love to hear how you choose the fabric lines. Specifically do your designers work alone? or do you combine designers work to create a line? I love Moda and look forward to learning more about it!!!

I'd love to know more about how fabric is designed all the way through production, as how/where your designers find inspiration. Please also write about what you see as the current and emerging trends in quilting and/or fabric design.

I would love to know more about how new lines are created from ideas to bolts and also know more about the designers who created my favorite fabrics and where they found their inspiration. I would also like to hear more about fun suff available like Jelly Rolls and Tin kits, all about Moda U patterns, events, behind the scenes, oh...I am just interested everything Moda!

"All of the above" please....Plus..where geographically does all this happen? is there 1 big "headquarters" or does Moda rely heavily on technology to run their company? Do you actually meet with the designers in person? How does this work efficiently?

Hi. I'd love to see the story of just one fabric line starting first from the initial idea in the designer's imagination to the final fabric on the market for sale. This would take a long period of time, but it would be fun to see this both in words and pictures. You could even issue a challenge to design a quilt pattern for that fabric and post it on the Moda site. Of course, readers of the Jolly Blog would do the vote to select the top patterns.

Lissa, how sweet, writing to Emma like that...somehow it made the letter softer, sweeter.

First, I'd like to know if you are a perfect sewer/quilter, haha, like us, or do you get frustrated when your points don't match or do you rip them all out and start again?

I'm also curious to know if since you're designing and traveling and have a family, how and when do YOU ever get to quilt??? or DO you still get to? or at the end of the day if you are tired of fabric?

naaaaaaahhh....Moda fabrics???? no way. Getting paid to be surrounded with them?

I would like to know what childrens books inspire you. I made a quilt based on the book "Good Night Moon". I loved quilting stars & moons and then also adding good nights to my grandchildren's dog, cat etc.

Give us the history of Moda. From how it began to the present. Old pictures and some of the first fabrics. What did you manufacture during the wars? Tell us about the employees. Maybe cute stories of things that happen there. Make Moda real rather than an abstract thought. Tell us what you do in your capacity. How you spend your days and where you go to accomplish the mission. Tell us about side industries that supply to Moda.

I'd like to know if the charm tin boxes will ever come back. i made the one for sonnet and fell in love with it and wish they were still being made. Making miniature quilts is often all I have time for!

I would love Lissa Alexander to talk about how Moda got started.When and Where. New lines of fabric coming in the future, how they decide who will design the new line. Tell about the raw materials used in making the fabric. Show pictures of the fabric being made. Employee's of Moda. How they design. Thank you Lynn from Bay City Michigan.

I would like to know why the fabric quality (how easily it ravels, weight, etc.) differs so much within one fabric line. For example, the Sunshine line has several different weights of fabric. Seaside Rose also had several different weights of fabric. It almost seems as if the thread count is different. Are the different fabrics within one line made with different processes?

I would like to know how many designers you have designing for Moda as it seems that new fabric appears every day. I would also like to know if you will continue the Jelly Rolls as I love to use them for making quilts. I never hesitate to buy Moda on the internet as I know the quailty is always there. Thanks for a great product.

I would like to know if several of your designers come up with the same color schemes at the same time. How much input does Moda have with each fabric line or does the designer have complete control. I guess what I am saying is how does a fabric line start from the beginning to the end?

I would love to know how you choose which colors/color families will be featured in the upcoming fabric lines. Do you take your cues from fashion, from home design, or is there "something in the air" in the way that all at once new color pairings seem to be everywhere.

I'm glad for a chance to say thank you for your wonderful fabric, which always has such a rich, soft feel to it.

Do you ever have fabric designs that just don't cut it or does every design come out no matter what? Who decides? Of course we want to know what's happening before it happens, we are women aren't we!! What about behind the scenes tour? Kathy Iowa/Wisconsin

Moda has something for everyone! ...From my teenaged daughters, to my sweet best friend to my old-fashioned mom. I enjoy the fact that I can pick up a new line, and find wonderful, compatible colors in my Moda stash to add the sparkle and nuance to my quilt and clothes projects. I'd like to know the history and folklore of fabric such why fabric is 44/45 inches wide but it's sold in yard/metric increments; when did salvages start sporting their design names, etc. Does Moda follow any traditions or superstitions when premiering a new line of fabric? Marketing: what does it take to bring the fabrics we love to us? We all equate Moda with quality -- what are the elements of the quality we love.

I love the quality of Moda fabric. I would like to see how your designers come up with their designs. (by the way you have some of the best. Ha) What concerns me lately though is how the price of quilt fabric keeps climbing. It is getting more and more expensive to make quilts.

Moda'a fabrics are the SUV in the quilting world. Would love to know more detail information on how designers come up with their designs, color waves. How do you decide how many fabrics to have in a line??? How does Moda pick their designers??? How do you decide what colors to use, does it have to do with the design or time of year it comes out. Probably have a thousand or more questions.

I have only just discovered Moda. I love it. How do you market Moda ranges? Do you plan on marketing more in Australia? We seem to find out about ranges after they are nearly off the market again......sad. That is why I bought directly from Fat Quarter Shop, so I can get the news sooner than my friends...............hehehe

Moda is the best!!! I would like to know how you chose your designers. What do you have to do to become a designer for Moda??I'd also like to give a shout out to my old rep NORBERT!!!! HI NORBERT!!!! He was my rep when I had my shop.

I would like Lissa Alexander to talk about how she fits family home and work together with sewing/quilting? Does she have a sewing room at home? Does she have all the fabric lines Moda puts out? Does her daughter quilt/sew also?

I would like to know what colors and prints are up and coming. I hope to make quilts in the future to sell at local fairs and I believe the sales would increase if I knew what future trends were going to be popular.

I love the way you introduced yourself. I want to know about color. How is the intensity set? is there a way for quilters to make use of the dots of color on the salvage edge? So many questions - I will keep reading.

It would be interesting to hear about all the marketing tools that you use when you launch a new line of fabric. Lot's of us who shop in quilt shops see the beautiful charm packs and jelly rolls displayed in key places by the shop owners, but I'd really like to know if you have a "launch kit" that's sent to each customer. If you do, what's included? A sell sheet, samples?

It would be very interesting to see fabric make the trip from beginning to end: from the design table and the greig goods to the dying/printing process to the FQS website to my stash (and occassionally a quilt)!!

Thank you for listening to our ideas for what we want to hear from you! I want to know what goes on in your head as you see the new fabrics...I would love to know if you, as marketing director, envision a personal quilt out of each new fabric line. I would find your job impossible because I would want to use each and every beautiful Moda fabric. If you could pick a favorite Moda collection from your time at Moda, what would it be?

I also love using and collecting Moda fabrics. They are the best! I know that designers like Carrie Nelson and others design around your fabric lines. How does that fabric get to them early enough so that their pattern is ready when the fabric hits the stores? I love all of the extras you have-tins, trims, home dec items, etc.

I feel Moda fabric is the top of the line. I love the feel of it. I would love to know what inspires the designers to come up with their lines. I would love to see the design to end end product process and also show why Moda fabrics are so superior to other lower end fabrics.

I love MODA fabric and the many designs and colorways. I am a declared fabric junkie. I would like to know how designers are chosen for a collection, how its decided on colors and amount of fabrics in the collection and what ends up on the "cutting floor". Also, I want to know more about that cool guy in the shiny jacket! Does he quilt, how did the company come to be what it is today, does he design or just enjoy the production process? How is the company to work for - can you sew at work, does he go to any shows or quilt markets? Sounds like a really cool place to work! Thanks for all you do to bring us wonderful fabric to fondle and sew!Jo AnnCT - USA

I would love to hear about the owner-how he got started-when-what his background is, etc. Also it would be MAGIC indeed to know what's going to happen before it does. I just love the wonderful soft color combinations that are out now with the aqua, pinks, yellows, greens, and lavenders. These so remind me of when I was a little girl. Then, Of course, the "mods" with the turquoise, brown, and darker pinks, etc. They sing! How long will we see these color combos? I do love your fabrics/designers and always look forward to the new lines.

I want to know what is really popular in home decor - colors, textures, patterns and what some upcoming trends are expected to be. I also like sugggestions on ways to use the awesome Moda fabrics on smaller, quick projects. I already love the quilting inspirations that come from Moda and would love to see them continue.

I want to know how the designers are selected, how they go about drawing the design, how are the colors selected, and especially would like to know what dictates the trends from one color to another. One year a certain shade of blue seems all the rage and then all of the sudden the color is now more of an aqua or turquoise, for example. It would also be interesting to know more about how the design goes from concept to a piece of fabric on a bolt.

I belong to an online quilters' group and we make birthday blocks of the recipients choice. I chose the Moda Sanctuary block kits and gave one kit to each of my friends. They will make a wonderful memory quilt.