Exact Magic

Apple has the best taste in the world. It also has the tightest sphincter. This isn’t much of a problem as long as they keep it in their pants, for example by scaring employees away from saying anything about anything that has even the slightest chance of bringing down the Wrath of Steve or his factota. (How many bloggers does Apple have?) But they drop trow every time they squeeze down—you know, like China—on an iPhone application they think might be “objectionable”.

I see by Jack Schofield that they’ve done it again, but this time they pissed off (or on) the wrong candidate: an app (from Exact Magic) that flows RSS feeds form the EFF. Sez Corynne McSherry in an EFF post, “… this morning Apple rejected the app. Why? Because it claims EFF’s content runs afoul of the iTune’s App Store’s policy against ‘objectionable’ content. Apparently, Apple objects to a blog post that linked to a ‘Downfall‘ parody video created by EFF Board Chairman Brad Templeton.”

Brad’s a funny guy. (He created rec.humor.funny back in the Net’s precambrian age.) He has also forgotten more about the Internet than most of us will ever learn. Check out The Internet: What is it really for? It was accurate and prophetic out the wazoo. Brad wrote it 1994, while Apple was busy failing to ape AOL with a walled garden called eWorld.

UPDATE: Apparently, Apple has changed its mind and has now approved the EFF Updates app. This despite the fact that the very same material is still linked in various EFF posts (including this one!). Just one more example of the arbitrary nature of Apple’s app approval process.

There’s a limit to how long (much less well, or poorly) Apple can keep sphinctering App Store choices. I’m betting it’ll stop when the iPhone gets serious competition from equally appealing phones that can run applications that come from anywhere, rather than just from some controlling BigCo’s walled garden.