I realize that there is advertising EVERYWHERE now, but I am still surprised when I see it in unexpected locations. The latest was on the identification sticker that the airlines use to tag luggage. Did I really need to see an ad there telling me to go to some ski resort? It seems like such an odd place. But on the other hand, people have been conditioned to check the tag to make sure it is their luggage, so I guess it gets a lot of eyeballs.