Client Consult Problem Statement:

MnM’s client, operating through B2B business model, was looking to identify priority markets for launch of its new product for treatment of hemophilia. Additionally, client was also interested in understanding the business opportunity available for the company based on pricing and other competitive factors. The client was also interested in market sizing and forecast of global hemophilia treatment solution by hemophilia type (hem-A, hem-B, VWD and inhibitors) and drug class (plasma derived, recombinant, desmopressin, antifibrinolytics, fibrin sealant and others)

Solution Provided:

Methodology Adopted by MnM :MnM conducted multi-level, qualitative & quantitative study with a constructed sample of mid to senior level management executives as well as hands on industry professionals. Key parameters influencing the market are identified and their trends were studied to get the market numbers. At every level the estimates were verified with industry experts (both from demand and supply side) and finally by in-house domain experts. Both, top-down and bottom-up approaches were used to use to derive unbiased information. MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries.

Actual Solution Provided:

Estimation of historical, current, and forecasted market size for global hemophilia treatment market, based on type of hemophilia, drug class, and geography

Profiling of leading players and estimation of their market share in global hemophilia market

Analyzing various macro and micro factors impacting market growth

In depth country level analysis for identified priority market with information on growth factors, challenges, and competition activities

Estimation of patient base at country level as well as at regional level – disease prevalence, diagnosed and treated population

Strategic insights for different possible approaches to enter into the priority markets with new product

Value Delivered:

Client could identify the market potential and was able to identify priority markets for the launch of its new product. Additionally, the study helped client with different competitive strategies to enter into the market.