Fujitsu Siemens dishes out awards to top partners

PC vendor Fujitsu Siemens has honoured several Middle East partners for their efforts in growing the business during a recent gathering of its leading channel allies in Jordan. Eight regional companies were crowned for their role in meeting the mobility and computing needs of organisations last year.

PC vendor Fujitsu Siemens has honoured several Middle East partners for their efforts in growing the business during a recent gathering of its leading channel allies in Jordan. Eight regional companies were crowned for their role in meeting the mobility and computing needs of organisations last year. The UAE’s ITL Cosmos and BDL from Saudi Arabia picked up the ‘best distributor’ awards for 2006, while in the corporate reseller category Emircom and ACP, from the UAE and Saudi respectively, ran up winners. Jarir Bookstore grabbed the double accolade of ‘best retailer’ and ‘best services partner’ for the Kingdom, while distributor Redington Gulf took the title of ‘best services partner’ for the UAE. The ceremony, which took place during FSC’s recent annual business partner conference, also saw Fujitsu Services grab the ‘biggest strategic deal’ award and Merlin Malat hailed as the ‘best Primergy performer’. Primergy is Fujitsu Siemens’ brand of servers. GCE Jordan was nominated the best corporate reseller for the ‘rest of the Middle East region’, while Mantrac Egypt picked up the distribution equivalent for the same territory. “Fujitsu Siemens Computers’ growth in the Middle East region depends directly on our association with our regional business partners,” said Sascha Haake, director SME and channel Middle East at the vendor. “Recognising the efforts of our business partners creates confidence and motivation. A key component of our overall strategy is to expand our partner network in the Middle East,” added Haake. “We will continue to reinforce our partnerships though a clear channel strategy, scalable channel infrastrucute and value-based programmes to ensure success through leveraging and obtaining new capabilities to boost market share.” As well as dishing out the silverware, FSC also gave partners an update on its business strategy and technology roadmap at the channel conference.