Logo redesign for Magic Beans Productions

Challenge

THE CORE Redesign the logo for Magic Beans Productions – a production company that creates tv ads, programs, series and soon also movies.CUSTOMERS Main customers are advertising agencies and tv channels. The customers care about results and quality.COMPETITION Key players in tv ads are The Talkies, Good People, ASAP, The Producers and The Film Marshals. For tv programs and series the competitors are Blink, El ADL group, S Productions and JWT Entertainment.FEELINGS/TONE Words that should be associated with the brand are: Passionate, Young, Updated, Unique and Reliable.USAGE The logo will be used on website, social media, business cards and other stationary.

Solution

ORGANIC I want to make a connection to the name Magic Beans by having a dynamic, living and organic lettering. Top quality lettering to establish the reliability. The slightly italic look gives the lettering energy, passion and a modern feeling. The whole logo is unique and stands out compared to the competitors.STANDS OUT The dynamic, energy-filled lettering together with a strong color (keeping the red from their old logo) separates you from competition. You stand out.EASY TO READ, EASY TO USE The logo redesign is consciously pretty bold and simple in shape in order to make it legible, but also easy to animate and use in all sorts of media.UNIQUE An all hand-drawn logo ensures that it is unique and stands out.

“I have received a whole lot of positive feedback since the release of our new logo. I loved how Björn researched the market and our competitors to find a solution for us that stands out. He had reasonable pricing and I always recommend him when someone is in a design need – everybody deserves a great logo!”
– Ahmed El Ganainy, Executive Producer at Magic Beans Productions

About my logo design process

I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.

Features & publications

The lettering is featured on the following Instagram inspiration feeds (with corresponding websites and Facebook pages): @TheDailyType.