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Beacons in enterprise

Sarah Weller tells Enterprise Mobility Exchange why beacons in the enterprise hold so much promise. The market for beacon-based mobile solutions is set to boom in 2014, as companies search for ‘hyperlocal context’ according to Chris Marsh, Principal Enterprise Mobility Analyst at Yankee Group. Hyperlocal context refers to apps that provide content to smartphones, tablets and wearables based on a specific location, time or other pre-defined variables.

The market for beacon-based mobile solutions is set to boom in 2014, as companies search for ‘hyperlocal context’ according to Chris Marsh, Principal Enterprise Mobility Analyst at Yankee Group. Hyperlocal context refers to apps that provide content to smartphones, tablets and wearables based on a specific location, time or other pre-defined variables.