This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...

From examining the material evidence of notorious school shooters at Columbine and Virginia Tech to addressing the mental states of the violent youths he treats, Langman shows how to identify early signs of homicide-prone youth and what preventive measures parents and communities can take to protect themselves from the tragedy. more...

Drawing on multi-archival research in Korean, Russian and English, this book looks at the complexity and changes in Stalin's policy toward Korea for answers about the division of Korea in 1945 and the failure of reunification between 1945 and 1948. Lee argues that the trusteeship decision is key to the division's origins and permanency. more...

Henry Giroux's latest work is a compelling collection of new and classic essays. Key topics such as education and democracy, terrorism and security, and media and youth culture are critiqued in Giroux's signature style. This is a fascinating collection for Giroux fans and educators alike. more...

Drawing on the work of scholars and practitioners such as Augusto Boal, Gloria Anzaldua, and Trinh Minh-ha, these essays advocate oral history and oral history-based performance as means to challenge and expand upon traditional ways of transmitting historical knowledge. The contributors' central concerns are performative aspects of oral history itself... more...

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. more...

There is a modest but growing body of scholarly literature on experiences of retail work, with only a handful of studies existing on retail organizing. Before Revolutionizing Retail , no scholar had captured or analysed the breadth of political action being pursued in this crucial economic sector. more...