For sports leagues, social media represents an unprecedented and unparalleled opportunity to connect with fans on a personal level. That's especially true for non-team sports, such as golf, which tend to be more star driven and benefit greatly from f...

Due to an injury, the PGA Tour has been without its biggest star since last year’s US Open, and as Tiger Woods finally returns to action this week, the organization is making sure to get as much mileage out of it as possible. Not surprisingly, they’r...

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