Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having their ads seen. How can they compete?
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Over the years there have been several calls for the death of Flash - and yet many websites continue to use Flash-based development. However, several online giants have announced they'll no longer support Flash, and that could mean the real death of Flash-based environments. Two experts weigh in on how brands can prepare.
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We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers?
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With a growing number of key technology players disabling or calling for 'the end' of Flash, many are saying this is finally the beginning of the end for the technology. If it is, in fact, the end for Flash, what does that mean for online retailers and brands using the technology? >>

The ecommerce boom has led to another boom: that of affiliate marketers, but while technology is making it simpler for these affiliates to find customers technology is not helping them get paid for their partner brand. >>

Consumers in India are latching on to the mobile phenomena quickly and they aren't letting go. That is the takeaway from a new Vserv report which indicates the average Indian smartphone user spends 169 minutes per day on their devices.
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The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among the legitimate travelers are fraudsters who are becoming bolder.
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Charity websites have far lower rates of cart abandonment than those in other sectors, according to new research released by ecommerce platform provider Ve Interactive, along with higher rates of triggering transaction completion via email. >>