Dun & Bradstreet, Inc. is an American business services company headquartered in Short Hills, a community in Millburn, New Jersey, US that provides commercial data to businesses on credit history, business-to-business sales and marketing, counterparty risk exposure, supply chain management, lead scoring and social identity matching. Often referred to as D&B, the company’s database contains information on more than 235 million companies across 200 countries worldwide. Dun & Bradstreet has been listed on the Fortune 500 and was one of the first companies to be publicly traded on the New York Stock Exchange.Dun & Bradstreet products and services fall under three main categories: finance solutions (credit and risk management), operations solutions (supply chain management) and sales and marketing solutions (Hoover's, lead generation, API-integrated corporate, social media and third-party information and DaaS tools).Risk management products include the Business Information Report, Comprehensive Report, D&B Direct and the DNBi platform, often offered to listed participants as a way to improve their rating. These solutions provide current and historical business information primarily used for third party marketing.Sales and marketing products such as the DUNS Market Identifier database, Optimizer, D&B 360 and D&B Professional Contacts provide sales and marketing professionals with business data for both prospecting and CRM activity. In the DNBi platform customers can view ECF reports, decision based on data, view alerts.