Tech is overtaking human heads, and most of the manual work is now driven by advanced Sales & Marketing Automation. It is almost impossible to live without using technology in our lives. Most things today driven by artificial intelligence including natural language processing and machine learning programs which are so advanced that it is difficult to guess whether the communicator on the other end is actually human or a bot.

Technology has opened so many doors of possibilities. One such thing is process automation. Process automation has become the basic need for any business today. All-manual-effort has become an outdated thing and companies are adopting new technologies to stay ahead in the competition. Considering the fact that sales & marketing are the strong pillars of any organization or company, it would not be wrong to say that automating sales & marketing process is a smart choice for any business to stay ahead in the race, while those following the traditional practises will have to struggle more to reach the top position.

Technology has opened so many doors of possibilities. One such thing is process automation. Process automation has become the basic need for any business today. All-manual-effort has become an outdated thing and companies are adopting new technologies to stay ahead in the competition. Considering the fact that sales & marketing are the strong pillars of any organization or company, it would not be wrong to say that automating sales & marketing process is a smart choice for any business to stay ahead in the race, while those following the traditional practises will have to struggle more to reach the top position.

There is a sudden rise of a multi-billion dollar industry that has emerged from such hi-tech advancements and helping humans in building better relationships, thereby increasing the sales. This industry has been on a constant revenue hike since inception and is estimated to grow to 50 billion dollars industry in next few years. Any guesses? Well, it is our very own CRM industry– the world of sales & marketing process automation, which has helped companies in not only retaining customers but also in increasing per customer spend. It has become possible by knowing the customers well and thereby building strong relationships with them. This might make you think, “what is the role of A.I or advanced technology in this” and that business owners always knew it. But in reality, this very thing has disrupted the markets and impacted businesses worldwide.

According to an analysis, companies which adopted CRM in early stage have grown 27 times more than those which have not implemented any automation application. Not 2 or 3 times, but 27 times. Look at the massive gap. But why is it so? The answer is TECHNOLOGY. Yes, it is the use of AI to empower sales and marketing reps with intelligent & powerful data which assists in boosting productivity and this is what makes all the difference. Sales & marketing automation not only assist businesses in connecting more with their customers but also in getting insights at fraction of seconds and hence making you ready for that sales pitch or investor presentation anywhere, any time. Not only it is better from sales perspective, but also from management perspective as it enables you to manage your resources pretty well.

If you are thinking about adopting the new ways & automate sales & marketing processes for your business and wondering where to find the best CRM for the same, look for the solution which is cloud based and also mobile responsive. This will give you many extra benefits apart from storage and accessibility. You may consider taking a Free Trial offered bySalezShark. Once tested, you will get to know why SalezShark is considered as the simplest CRM in sales & marketing automation domain. It has the simplest of UI in this segment and offers amazing features such as Inventory Management, Order & Invoicing, Multi- Currency, Integrations and Customizations. Moreover, their technical support is amazing. They hand hold the customer and provide multiple training sessions in order to make you the CRM expert required for doubling your lead conversion by building strong relationships for increased sales.