“The exposure, the success of the games has all been very good, the game-day activation we’ve been able to achieve, the value we’ve been able to add for members, access to top- notch footy in Hobart, has all been something we have been pleased with.

“It is the natural course of events – you have a suite of sponsorship activity and at the end of any term it is an appropriate time to re-evaluate not just that sponsorship in isolation but your commitments across the state.

“We want to continue to be involved, but we are working with North Melbourne to identify opportunities outside of that game-day sponsorship.”

Ald Zucco said the RACT was not the only potential sponsor in the state. “I have no doubt the Hobart Chamber of Commerce has potential business partners that may give consideration to it,” he said.

“I know at the time [of the original contract] there were negotiations, not only with the RACT, but also with other business operators.”

The AFL has taken the lead role in negotiating the next Roos’ deal, hoped to be three games a season for two years to bring it in line with Hawthorn’s contract with Launceston and the State Government.

AFL spokesman James Avery said: “The AFL is aware that the RACT will not be continuing its Hobart match-day sponsorship with the North Melbourne Football Club after the completion of the current agreement this year.

“The AFL will continue to support North Melbourne’s efforts in endeavouring to secure sponsors and funding partners to ensure they continue playing matches in Hobart beyond this season.”

The Hobart City Council will discuss the contract at its council meeting on July 14.