Synopsis

The Way is a story about family, friends, and the challenges we face while navigating this ever changing and complicated world. Tom, an irascible American doctor, comes to St. Jean Pied de Port, France to collect the remains of his adult son, killed in the Pyrenees in a storm while walking The Camino de Santiago, also known as The Way of Saint James. Rather than return home, Tom decides embark on the historical pilgrimage to honor his son's desire to finish the journey. What Tom doesn't plan on, is the profound impact the journey will have on him and his "California Bubble Life". Inexperienced as a trekker, Tom soon discovers that he will not be alone on this journey.

Like it did on the DVD Sales Chart, Puss in Boots opened on first place on the Blu-ray sales chart. It sold 571,000 units generating $15.99 million in sales, and that's just from Friday through Sunday. Its opening Blu-ray share was 40%, which is excellent for a kid's movie.
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Puss in Boots opened in top spot on the DVD Sales Chart despite coming out on Friday instead of Tuesday. Over the weekend, it sold 851,000 units generating $14.58 million in sales. As a point of comparison, Shrek Forever After sold about twice as many during its first week of release, but it was a Tuesday release and it came out during the heart of Christmas shopping season.
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It's a mixed week on the home market. The biggest hit coming out on Tuesday is Tower Heist, which struggled compared to expectations and its production budget. The rest of Tuesday's offerings include more wide releases that missed at the box office, some TV on DVD releases from cable networks, as well as a few limited releases of note. Fortunately, there is a film coming out on Friday that is picking up the slack. Puss in Boots also missed expectations at the box office, at least domestically. However, it earned more than $500 million worldwide, not to mention an Oscar nomination. It is also the easy choice for Pick of the Week.
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Iron Lady led a group of six films in the $10,000 earning a per theater average of $55,102. This is better than expected and shows the Oscar buzz for Meryl Streep is overcoming the middling overall reviews. Last week's winner, Pina, remained strong with an average of $23,874 in three theaters. I expect it will expand somewhat and earn a small measure of mainstream success. A Separation opened with an average of $19,827 in three theaters and with possible Oscar glory, it continues to do well. Tinker Tailor Soldier Spy has already earned a significant measure of mainstream success and with an average of $19,043 in 55 theaters this past weekend, it had its best weekend yet. It did cost $21 million to make, so it will need to continue to do well for quite some time before it makes profitability likely. Extremely Loud and Incredibly Close's first full weekend went well earning an average of $18,463 in three theaters. It has a shot at expanding wide in a couple weeks, assuming it holds on relatively well over the next couple weeks. The final film in the $10,000 club was Pariah, which earned an average of $12,145 in four theaters. It earned just over $100,000 from Wednesday through Monday.
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There were only two films that were able to crack the $10,000 club this weekend, but they were both huge hits. The Descendants opened with more than $1 million in 29 theaters, for an average of $41,038. Add in the film's reviews and its Awards Season buzz and there's little doubt that the film will expand wide. Speaking of wide, the only other film in the $10,000 club was The Twilight Saga: Breaking Dawn, Part 1. The overall box office leader took in $138 million in 4,061 theaters, for an average of $34,012.
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Relativity will enjoy a relatively comfortable win at the box office this weekend, based on Sunday estimates. 3D fantasy action movie Immortals is set to earn about $32 million, according to their Sunday estimate, and will comfortably beat fellow-opener Jack and Jill. The Adam Sandler comedy is projected to earn $26 million, which makes it essentially tied with Puss in Boots. The animated adventure will be down just 22% this weekend and has passed $100 million at the box office in its third weekend.
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Like last week, Like Crazy was the only film to reach the $10,000 on the per theater chart. It expanded from four to sixteen theaters, while its per theater average remained strong at $16,657. The only new release that came close to $10,000 was The Other F Word and it was well back with an average of $6,643 in two theaters.
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Martha Marcy May Marlene was one of five films to top $10,000 on the per theater chart leading the way with $34,413. Combining the film's opening with its reviews and it suggests serious potential for expansion. Being Elmo: A Puppeteers Journey opened with $22,963 in its lone theater, which is surprisingly strong. The overall box office leader, Paranormal Activity 3, was next with $15,829. Last week's winner on the per theater chart, The Skin I Live In, remained strong with an average of $11,771 in 21 theaters. Further expansion is likely, as it is earning some measure of mainstream success, but its bizarre subject matter will prevent it from truly escaping the art house circuit. Margin Call was a surprise entrant in the $10,000 club, as it was playing in 56 theaters, which is a lot for a limited release. Its opening weekend average of $10,034 and excellent reviews suggests some potential to expand, while reaching $1 million should happen sometime during the upcoming weekend.
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There were no films that reached the $10,000 mark on this week's per theater chart. The film that came closest was Real Steel with an average of $7,942, which is good for a wide release, but disappointing for the top film on the per theater chart. The best limited release was Munger Road with an average of $5,675 during its second week of release. This is excellent for the genre and bodes well for its home market run. As for the best new limited release, that was Hell and Back Again with just $3,413 in its lone theater. It's hard to put a good spin on that result.
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This weekend is turning out almost precisely as predicted in our Friday preview, with Real Steel cruising to a comfortable with with an estimated $27.3 million and Ides of March under-performing a bit with $10.4 million. Both movies seem to have found their intended audiences fairly successfully, but March was clearly hindered by mediocre reviews.
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Weekly US DVD Sales

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