“Our mission is to make healthy living affordable and accessible to every American family,” states Lovelace. “This statement is the foundation of our business, not only to create a health conscious corporation, but to eliminate all barriers that hold families and individuals back from accessing healthy food."

"Within a little more than three years, we’ve grown our platform to hundreds of thousands of members and have raised more than 150 million dollars to invest in infrastructure that enables us to ship healthy food at wholesale prices to the continental US.”