DDB India pockets creative duties of Nirmal Lifestyle

The agency won the business following a multi-agency pitch based on its understanding of the real-estate business. The size of the business is said to be in the range of Rs 25-30 crore.

DDB India has won the creative duties of the Mumbai-based property developer Nirmal Lifestyle. The agency won the business following a multi-agency pitch based on its understanding of the real-estate business.

The size of the business is said to be in the range of Rs 25-30 crore.

Sources close to the development have confirmed the news to afaqs! on conditions of anonymity. Both the company spokesperson and the agency remained unavailable for comments at the time of filing this report.

Earlier, the creative duties were handled by Euro RSCG. Euro's contract with the company ended on January 31. The Mumbai-based media agency Gracious handles the media duties.

Nirmal Lifestyle develops real-estate properties ranging from malls to residence complexes such as City of Joy, Nirmal Galaxy, Kalpnagri, Nirmal Nagar, Amethyst and Blue Diamond at Mulund. Among its proposed projects are townships in areas such as Dombivali and Kalyan in Mumbai, apart from Pune and Indore. Other planned projects include two hotels under the name Sofitel (with 200 and 250 rooms, respectively), and a hotel by the name of Novotel (with 250 rooms). It also plans to build a service apartment, Grand Mercure Residence, with 180 units.