GE Healthcare’s E-Detailing App

Shockoe helped to create a template application that can be used to add information and create e-detailing apps for other products without much effort and really little development time.

About GE Healthcare

GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care.

Their broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, they partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.

The Challenge

GE had a need of a create and deliver marketing material and help communcate the details and advantages of the multiple medical equipment to hospitals, doctors and patients. Instead of creating multiple applications, we were challenged to create an app that can deliver a different experience depending who the user was, while keeping an interactivity and engaging interface.

The Solution

In the pharmaceutical industry, e-detailing is a “broad and continually evolving term describing the use of electronic, interactive media to facilitate sales presentations to physicians” (Rutgers Business School).

Studies have shown a positive reaction from doctors and healthcare professionals. A pilot conducted by Marianne Anderson showed that “97% of physicians felt the e-detail was superior to paper-based details for explaining complex issues”. Shockoe helped to create a template application that can be used to add information and create e-detailing apps for other products without much effort and really little development time.