WATCH: Jordan Brand’s ‘The Kawhi Question’ commercial

When basketball know-it-alls debate the greatest NBA player currently in the game, NBA champions LeBron James and Kevin Durant are incessantly discussed. And for good reason as evidenced by Durant earning NBA Finals MVP honors and James averaging a triple-double also during the NBA Finals.

LeBron James. Kevin Durant.

Kevin Durant. LeBron James.

It never stops. Until now.

A worthy interjection and objection to the two-man debate has arrived courtesy of Jordan Brand asking The Kawhi Question.

The execution of the sixty-second ad makes a strong case for why the San Antonio Spurs forward Kawhi Leonard is arguably the best two-way player in the league. He’s virtually unguardable offensively, and is so dominant defensively that he has the ability to neutralize any player in the league. However Leonard’s impressive skillset is often overlooked by fans of the game due to the Spurs being perceived as boring, fundamental executors of basketball; despite its reputation as perennial winners. And whether you agree or not, Leonard’s modest and unbothered persona also doesn’t do much to win over fans; thus making it difficult to market Leonard as the future of the league despite him possessing every it factor.

But Jordan Brand gets it.

The elite athletic apparel brand has successfully managed to market a player who not enough consider to be the best in the game. And the best part? Leonard didn’t even have to make an appearance in the commercial or say a word on camera. Instead, two bookish teenaged basketball fans go head-to-head passionately debating both sides of Kawhi’s multi-dimensional game with the same fervor as most unimaginatively debate James vs Durant. The conclusion is so convincing that The Kawhi Question is answered with the resolute statement — but Kawhi tho.

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ASE is a New York sports centric site with a range of lifestyle, news, & other relevant content, founded by Shana Renee. As a former ESPN marketing professional, Shana Renee understands how sports, pop culture, & the language of today's athletes intersect -- adding a unique perspective & necessary voice about race, gender, and sports culture to a traditionally male-driven sports community.