Adobe’s Transformation

Posted by Shantanu Narayen, President and CEO on November 11, 2011

On Tuesday, we made some big announcements about our business moving forward: Our strategy to double-down on the two growth markets of Digital Media and Digital Marketing, and an update on our expected Q4 revenue and restructuring our business.

The decision to restructure our business was a difficult one, and it has been tough for me as well as all our employees. But it’s essential that Adobe makes the right moves now to ensure we’re positioned right for the long-term.

At the highest level, here are the big takeaways:

The future of the Internet comes down to content – creating it and monetizing it. This is where our customers rely on Adobe, and it’s what is shaping our strategy moving forward.

Digital Media – creating and publishing content across media and devices, and Digital Marketing – managing the impact and return from content, are two enormous areas of market opportunity, and Adobe is in the sweet spot for both.

To double-down in our investments in these two markets, we’re focusing our resources and energy into the areas where we can make the biggest impact: reimagining the creative process through touch and in the cloud; building a billion-dollar digital marketing SaaS business; and taking digital publishing to a new level for consumers and content creators.

This is a transformative time for Adobe as well as the industry. The pace of change in the digital landscape is accelerating, and we intend to be there with the solutions and expertise to help our customers profit from it. Adobe is a company reinvented — consistent in our mission, but updated for the customer opportunities and business models ahead.