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User conference organizers have an opportunity to change that paradigm and create personalized experiences that deliver the relevant content and meaningful engagements that allow all stakeholders to achieve their goals.

San Francisco, CA (PRWEB)December 04, 2013

User conferences are essential to the business strategy of many organizations. But as these events grow, there are increasingly complex requirements and challenges for organizers to overcome. Today, enterprise event management technology provider, Certain, Inc., announces a new guide, “Your Flight Plan for Exceptional User Conferences,” to help organizers design and deliver exceptional user conference experiences.

“While organizations have long understood the value user conferences offer, far too often do we see user conferences executed in a way that leaves attendees to navigate the event unaided – often times departing without realizing their business goals or maximizing return on investment for the event owners,” remarks Peter Micciche, CEO Certain, Inc. “User conference organizers have an opportunity to change that paradigm and create personalized experiences that deliver the relevant content and meaningful engagements that allow all stakeholders to achieve their goals.”

The new guide, “Your Flight Plan for Exceptional User Conferences,” presents five qualities of remarkable user conferences, explores how to dramatically improve conferences with event management technology, presents a framework for prioritizing event technology requirements, and provides detailed descriptions of key technology components. The guide is available as a free download from the Certain website.

Additionally, Certain will host a live webinar with Lauren Moskowitz, Sr. Manager, Corporate Events, Marketo; Ellen Michaels, Owner and President, and Reggio Hearn, Director of Registration, Ellen Michaels Presents; and Chris Newton, VP Business Development, Influitive, on December 12th at 10:00am PST/1:00PM EST. The webinar, “Designing Exceptional User Conferences,” will explore the challenges involved in modern user conferences, present ideas for leveraging the latest technology to manage and elevate these events, and provide tips on creating successful experiences for all attendees. Register for the webinar at certain.com.

Finally, the company will release a series of blog posts, starting in the month of December, featuring tips and ideas for user conference organizers. Visit the Certain blog at http://www.certain.com/blog to follow these articles.

About Certain: Powering Connections, Accelerating Business

Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with enterprise systems like marketing automation and CRM, and the Certain Event Success Hub™ includes industry partners that extend our event management capabilities. The Certain platform enables attendee management, a mobile app that simplifies and speeds-up event check-in and management, event branding, social and mobile participation, and 1-to-1 meetings that engage audiences and maximize event value for all participants. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to over 600 enterprise and event management companies. For more information please visit http://www.certain.com.