Sharp captures largest share of big-screen TV market

January 28, 2013

MAHWAH, N.J. — Sharp achieved the top U.S. market share in the 60"+ LED TV segment in 2012, according to The NPD Group's Retail Tracking Service. According to the company, the increase in market share between 2010 and 2012 was due to its selection of large screen choices, picture quality performance and brand strength, Sharp more than doubled its market share between 2010 and 2012 (based on revenue share).

"The large screen market is a sweet spot right now for the TV industry," said Ben Arnold , director of industry analysis at The NPD Group. "60"+ TV sales doubled in 2012 compared to 2011 and Sharp has top market share among U.S TV brands. This segment of the market is poised to grow even more in 2013."

Sharp offers the widest selection of 60" and larger LED TVs, including more than twenty 60" (diagonal) and above AQUOS LED televisions, including nine 60" class models, eight 70" class models, three 80" class models and the 90" class, the world's largest commercially available LED TV.

"Sharp is creating and leading the market for 60" and above LED TVs, making us the fastest growing brand in the industry," said John Herrington , president, Sharp Electronics Marketing Company of America. "In 2013, we will continue this momentum with an all-smart, all-LED, large screen Sharp AQUOS lineup that features more models with Quattron™ technology and striking new slim designs."
At CES 2013, Sharp unveiled its 2013 AQUOS large screen LED TV lineup, which will start rolling out in February. The all-smart, all-LED Sharp AQUOS large screen lineup will include 21 models in the 60" class or larger, more than half featuring Sharp's proprietary Quattron color technology.

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