Periscope marketing, just like any other marketing campaign, requires a well laid out strategy. Developing a proper strategy will ensure that you have great content that will turn around the fortunes of your business. Some people assume that just because it is a mobile streaming app, much content development is not necessary. That is where they go wrong because even though the marketing platform is different, things that interest customers are more or less the same. As an entrepreneur, how can you go about laying the framework […]

A lot of celebrities may have taken to using Periscope for live streaming but some major brands have successfully used the app for important marketing events. Here are some of the companies that have used the mobile video streaming app since its invention. Adidas Adidas is no doubt one of the biggest companies that deals in sports merchandise. It designs kits for many teams in different fields of sports like football, athletics and rugby. One of the most notable teams that has a partnership with Adidas is […]

While some of the major brands have dominated the headlines for using periscope for marketing purposes, even small and medium-sized companies can effectively use this app in different ways. Here are some of the ways in which they can harness its benefits and grow their businesses. Creating Buzz Around New Product Releases Since Periscope live streaming app can be used to reach a wide audience especially the large number of internet users who frequent social media sites like Twitter, businesses can use it to create excitement about […]

Periscope marketing can be a great way to reach out to your customers and stay ahead of the competition. To have a successful live streaming session, these are some of the tips that you can use in order to effectively engage your audience and have a productive marketing event. Let Your Viewers Have an Exclusive Experience What new experiences are you treating your audience to? This is particularly important because someone will only spend his or her precious time to watch your live streaming sessions for an […]