Recognising that cloud and services could intimidate resellers, Mia “bridges” the old and new ways to resell unified communications and collaboration (UC&C) solutions, says Mia sales manager Matt Milne.

And it presses its vendor partners to offer the “most suitable, end-to-end UC&C solutions” for resellers on the cutting edge so they don’t “get lost in endless vendor lists”.

Going deep with UC&C and engaging with tier-one telcos and service providers offers Mia unique insights into its direction, he says. And through the distie, smaller resellers forge direct wholesale arrangements with service providers at significantly lower cost.

“We view ourselves as a UC&C enabler to the SME market, which has the largest potential for growth.”