THE CONCEPT

Our customizable PATENT PENDING system consists of a backpack with a back panel opening and a pair of plastic buckles attached at the bottom. What is so great about this system, is that it allows you to insert and buckle up a pair of SQUID straps which can be easily removed and interchanged!

And the best part is, building it is as easy as 1, 2, 3! Check it out:

With ONE backpack, you can create a wide array of combinations! Buy buying additional STRAPS, you can play around with the colors to match your clothes, change your look when you get bored, exchange them with your friends, and redesign your SquidPack every time!

The SQUIDPACK is fashionably sustainable, because we will be committed to keeping up with the latest trends. Every season we will be producing a new collection of straps in different materials, prints, and styles to match the current fad! You don't need to buy a whole new backpack to change your look, just a brand new set of straps!

WHY SILICONE STRAPS? WE'VE JUST ALWAYS LOVED IT.

From watches, to silly bands, to phone covers, to cooking utensils, the soft feel and bright colors that this material comes in are simply irresistible! Plus, it provides great grip, comfort, and durability. All essential things to make a great interchangeable strap. And as a plus, the material is safe and eco-friendly!

WHICH BRINGS US ALL THE WAY TO THE CHARMS!

By the time you are done bulding your backpack, the fun is only starting! Head over to the CHARMS page, and pick out your favorite designs, to add some extra funk to your backpack and personalize your straps with a collection of the things that you love! Puppies, Owls, Doughnuts, Surf ... you name it, either we've got it, or we'll bring it soon!