Archive for the “Ecommerce” Category

If you are like 7 million other monthly users, you may Venmo money to friends and family on a regular basis. The mobile payment portal has made splitting the check, sharing an Uber, and planning a trip to the movies easier than ever. The app reportedly transferred $12 billion in Q1 of 2018, demonstrating that…

Keeping up with the maintenance of a website can be a big job. Whether you run a blog, ecommerce store, or news outlet, there’s always a lot to do, especially considering the fact that the digital world is constantly changing. Knowing the latest trend for your digital empire takes a certain investment of time. However,…

If you are a small brick and mortar business operating in a small community, you may not realize that you have the ability to market beyond the customary word of mouth system. Many small businesses rely on local promotions, the phone book and coupons to keep business running from day to day. Others may have…

Attracting customers onto an ecommerce site is a significant undertaking, often involving costly online advertising and targeted marketing campaigns. Once a potential consumer arrives on a homepage or product page, the next step is clearly to persuade them to make a purchase. And yet, achieving this is far more difficult than many companies assume, with…

Imagine sitting down at your computer one morning, and finding two emails in your inbox from rival companies. Both contain identical discounts for something you’ve wanted to buy for ages. However, one email was sent specifically to you through a branded address, while the other has blank To and CC fields and came from a…

Summer solstice typically means that online sales slow to a crawl. However, that doesn’t have to be your reality this year! Instead, use that extra daylight to make the most of your ecommerce business. Follow the ten tips below to boost sales and keep website traffic vibrant. While it may be hot outside, you may…

In the final quarter of 2017, $119 billion was spent in ecommerce stores across the States. And although that’s only 9% of total retail sales over the same period, online shopping is clearly here to stay. Crowded Marketplace Unfortunately, so are your competitors. They have a head start over you, with established customer bases and…

We are living in the age of the startup. Disruption abounds, with industries as varied as television, automotive, and even grocery stores all feeling the pressure of this new era: advance or vanish. The stress of managing a startup is far from negligible. Juggling the metric ton of responsibilities transcends a number of different levels:…

Ecommerce accounted for less than 10% of retail sales in America last year. That’s a shockingly low figure, especially considering most consumers express a preference for shopping online rather than in-store. Almost everyone has easy access to the internet, yet too few of us feel confident about clicking Buy Now. And despite numerous predictions about…

There’s always more that can be done to improve ecommerce conversion rates. Online audiences are constantly expanding and maturing, while ecommerce systems become more sophisticated with every passing year. Yet less than one in ten American retail dollars is spent online. That’s remarkably low given our reliance on (and familiarity with) the internet. There are…

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