Graphic Design

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Adobe’s New Campus Impacts Design Community

Constantly surrounded by design and the impacts of it in our environment, it has the potential to stimulate, innovate, and motivate us towards creativity. This is exactly what the Designative Design/AIGA club at BEAU witnessed at the Adobe Lehi campus. A group of BEAU students, faculty, and staff were welcomed to the campus for an afternoon tour and teleconference presentation with the Adobe San Jose campus. The artist, Eric Natzke, gave a presentation of his artwork on using coding as a tool to generate beauty, and we were introduced to some of the newest updates being launched in May within the Adobe Creative Cloud software. We were invited to use the Jackson Pollack-themed conference room and were treated to free soda and pastries—in the café all soda is free for staff, and all of the food is locally or sustainably sourced.

Adobe’s physical space is configured to stimulate innovation, a trend that is marking the creative and tech fields. We are no longer limited to 9 to 5 work days in square offices. We witnessed art and design by local artists while experiencing firsthand the immersive design experience of the campus. Every aspect about the building was considered for sustainability, respect for the landscape, and interactivity. The office cubicles were inviting and complete with Pantone swatches on the end caps—a graphic design geek haven for sure. At the staircase, an interactive sculpture, something like a large marble-roller, was encouragement to use the stairs and insert toy balls into the sculpture to watch them roll down the winding curves back to the first floor. Creative practice was evident everywhere in lounges designated for music, playing games, or other types of expression.

Erin Coleman-Cruz (second left) hangs out with BEAU students at the Adobe campus.

Overall, visiting Adobe was a great opportunity to connect to the greater community, experience excellent design, and meet some great people. We can’t wait to go back!

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