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How to Raise Funds on-line for your Events

On-line
fundraising is actually rapidly running over the traditional snail mail and has
become the favored way of gathering contributions with regard to charitable organizations
as well as non-profit organizations. Due
to the evolving generations that favor the internet as a means of
communication, donating on-line has become the preferred method of fundraising.

It is therefore
important to provide all the possible tools you can offer donors directly
on-line to make fundraising for your events easier for you and them.

Find out why
on-line fundraising works so well:

Time efficiency - The contributor
can learn about the cause and can easily make a donation immediately while the thought
is fresh in their mind.

Immediate Gratification
for the Donor - An acknowledgement is instantly sent to the donor by way of
automatic confirmation email.

Analytics The secret to
fundraising is to learn as much as you can about your donors and what things
interest them. When you collect donations over the Internet you can also find
out a lot about their behavior as they go through the website. You can
determine what it is that touches them the most and use this information to
improve your fundraising campaign.

Here are some tips if you
are just getting started with an online fundraising campaign:

Leverage Social Media -
Sites like Facebook are cheap and effective ways to cultivate a word-of-mouth
marketing campaign and grow your fan base.

Your Website - Include
your mission statement, goals, objectives and what work your organization has
accomplished to further your cause. Explain how you will use the funds you
raise and include photos and testimonials from your fundraisers, donors and
beneficiaries.

Provide lots of ways to donate
keeping a focus on promoting the online channel. Collecting as many donations
online as possible will automate your workload and minimize volunteer staff
time and resources needed. Make your 'Donate Online' button large and above the
fold (top half of the page). You have the attention of your audience and they
are looking for a way to contribute as quickly as possible - don't make them
hunt for a way to give.

Reward Your Donors -
Offer a gift or incentive in return for a donation. Consider something as
simple as a subscription to your organizations monthly newsletter or an
invitation to a gala dinner for those who donate over a certain amount.

Spur on your Fundraisers
- Offer prizes to fundraisers who collect the most donations. Many online
donation services offer a way to track the total amount each fundraiser has
gathered on their personal page from friends and family.

Find a Robust Online
Giving Platform - Choose an online donation service that allows your
fundraisers to build a personalized fundraising web page. Enabling your
fundraisers to build a personalized space online where they can add photos,
their own personal story and blog about their experiences raising money for the
cause will really get them excited to share with all their friends and family.