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The temperature at the Sports Media Weekly studios may be frigid, but the topics continue to be red hot.

Joining Ken Fang of Fang’s Bites and I for our “Third Man In” segment is Brian Berger, host of Sports Business Radio and partner in the media consulting firm Everything is on the Record. Brian relied on his experience in helping athletes shape their message during our discussion on how poorly linebacker Manti Te’O and cyclist Lance Armstrong handled their crises last week.

We then dovetail into the ratings for this past weekend’s AFC and NFC Championship games; viewership numbers which were outstanding for other sports but a dip for the NFL. We also look ahead as to what the story lines may be when the 49ers take on the Ravens in Super Bowl XLVII.

We wrap-up the segment looking at the return of the NHL and the strong opening day ratings numbers for NBC.

Our other gust this week is Amy Van Dyken, Olympic gold medal-winning swimmer who now co-hosts a weeknight show with Rob Dibble on Fox Sports Radio. Amy recounts how she got into the media business and how it is more difficult covering sports than competing in them.