The companies didn’t reveal financial details of the contract, announced this morning.

“Winning with Hispanic beer drinkers is critically important to the success of MillerCoors, and that’s why we are ramping up our resources in Hispanic marketing,” said Jackie Woodward, MillerCoors vice president of marketing. “The Bromley team demonstrated a great understanding and passion for developing creative media touchpoints with Hispanic beer drinkers.”

It’s our guess that many folks over at Bromley already are intimately familiar with the products they’ll be selling.