This is the third part of a 6 part series on blogging that brings about lasting change. Before reading on you might like to read the introduction here. Stage 2 – Indifference to Interest Your witty, controversial, intriguing title and first sentence has grabbed the attention of your reader. They ...more

This is the second part of a 6 part series on blogging that brings about lasting change. Read the introduction here. Stage 1 – Rejection to Attention The first task of the blogger wanting to have a lasting influence on readers is to get their attention. In today’s world the ...more

Why do Bloggers Blog? Is there some underlying thread of motivation that we all share? This is the introduction for a 6 part series on how to blog in a way that brings lasting change. Each blogger writes for their own unique set of reasons and motivations. Some do so ...more

Dennis A. Mahoney writes a great article entitled How to Write Better that picks up a number of things that he believes bloggers need to be encouraged to do. It focuses mainly on writing. His headings are: – Professional vs. Amateur – The Rules – Offer Something New – Amuse ...more

Finding good fresh content for your blog will make it more attractive to your readers. There are a number of great online tools that I have used to come up with up to date content that might be useful for others. Let me say first up that the relevance of ...more

One of the keys to blogging is frequent posting. This is what distinguishes weblogs from from static websites. The average blogger posts once every 14 days – personally I tend to mainly visit bloggers who update more regularly than that. As a blog reader I get to know the rhythm ...more

After slaving away on your latest blog post pause before you hit that ‘publish’ button and consider your title. What does it convey to your potential reader? Titles can be the difference between having your post read or ignored. Of course there are No Rules that will guarantee your post ...more

The average person reading speed is 200 words per minute – What’s Yours? (The speed reading record is 1347 wpm) In 96 seconds they will read 320 words. So keep things short and to the point. I know this sounds crazy coming from me – but the stats show my ...more