The E series by Etto is a brand new multiple-impact helmet for action sports: A culture where individuality, integrity and style are key ingredients for credibility. We looked to the classic action sports helmets for influences, which have its roots in skateboarding, BMX and inline skating.

Market research was vital to the project in creating a product that would resonate strongly with the target audience. By openmindedly interpreting both statistical and qualitative data we identify peoples motivation and behavior-patterns, as well as emerging cultural convergenses.

GeriljaWorks strongly believe in a user-centric design approach. By confronting the rider-culture itself we seek to understand the underlying, fundamental patterns. From this observation-based research the designers revealed several important notions that would strongly influence the process.

The E-Series introduce highly customizable inserts that allow for some unique features. These insert points may for instance act as attachment positions for extended helmet accessory such as a visors, earphones, goggle strap holder etc.