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Wednesday, April 26, 2017

Let’s Talk About Your Book -- Your Audio Book

By: KL Cooper

Ever thought
about making your book available as an Audiobook? If not, you should! It’s
easier than you think and can increase your readership significantly. After all,
not everyone can read, and not
everyone has the time to sit down with a good book. Most importantly, this
market is not yet saturated, and since 2012, audiobook sales have increased by
33%.

The
Basics

There are a few
places you can go to produce an audio book but the place you should start is ACX.com.
Audiobook Creation Exchange is the distributor that pushes audiobooks out to
Amazon, Audible, and iTunes. There are lots of helpful articles on their
website to help you. And you have a few options for getting this accomplished.

The Upside This requires the lowest time
investment, professional quality work, and you can keep more of the royalties. In
this scenario, you will audition different narrators and pick one by sending
them a short sample. They will send you back the audiobook. You listen to it
and proof it. You pay them up front, and you get to keep the book.

The downside
This is expensive. A
50k book could be about $1,300. That’s a reasonable
rate with 2.5 cents per word representing the industry standard. Shop around.
Some are going to me more, some will be less. If you are not a native speaker,
you’re going to want to hire a narrator. If you have books that are already
successful, this could also be a good option, because the chances are higher
that you’ll see a return on your investment. This might also work for newer
writers with less inventory if you don’t mind waiting a while to see that
return.

To find a narrator
you have two options.

1)You can hire
ACX.

The simple
process is to claim your book from Amazon on ACX. Then submit to have narrators
bid on your project.

2)You can go
directly to a producer or narrator.

Sometimes, by
doing this, you can get more competitive rates. Research can lead you to some
good narrators for your genre and possibly better than that 2.5 cents per word
rate. I would not recommend fiverr.com, but you could go to other freelance
sites to shop around.

Option 2 – Do a royalty-split via ACX

The Upside

There is no out of pocket investment up front.

The Downside

You cut your
royalty rates in half, and you CANNOT distribute outside of ACX, which also means,
you can’t give your audiobook away in a promotion like an email opt-in or as a
bonus. You might be able to do a few free coupons through audible, but that’s
it.

Also, your book
must be selected by a narrator. So, you don’t get free pick of who does the
narrating. But just as in the first option, the narrator handles the audio
editing, which is helpful.

You will lose
more in the long run, potentially, with this approach, and you will be locked
into a contract with ACX.

This is only a
good option if you have no budget and if you don’t speak English natively.
Apply this advice to whatever native language your book is written in, of
course.

Option 3 – Record them yourself

The Upside

You can save a
lot of money this way, and you’ll have full control of the rights and
distribution. This method is also quicker, reducing your production time from
weeks to possibly days. The biggest reason you might want to do this, not just
the money and the speed of implementation, is to create a deeper connection
with your audience. ACX encourages authors to narrate their own books. This is
especially true with non-fiction or memoirs. But this works with fiction, too. You’ll
be able to offer it as a bonus or for sale on your own website.

Recording your
own audiobook is a form of proofreading! How many of you read your book aloud before
or after you send it to an editor? It’s a great way to catch spelling mistakes,
awkward wordings, and bad dialogue. You can also catch things an editor might
miss. Since you’re probably going through this proofreading process anyway, why
not get the audio done at the same time?

The Downside

I know that
many of you would rather jump into a hot river of snot than record your own
Audiobook, but if you do decide to do this, you’ll need to learn a few skills
and buy a few pieces of equipment.

It will take some
time to record it yourself at a ratio of 3:1 – 1 hour of audiobook takes about
3 hours of production time. Hiring out audio book production is usually $350
per finished hour. You can definitely go higher than
that with an in-demand narrator.

What You’ll
Need

Microphone – I
recommend the Audio Technica ATR2100- $79 (this one comes with a pop filter) or
Samson Q2U $59 (comes with headphones)-
You don’t want a terribly GOOD one, because those pick up more noise
than is needed or wanted for audiobook recording. These do a great job of
blocking out the sound that is not coming from right in front of the mic.

Pop Filter - $7

Microphone
stand - $10 for a Neewer desk stand

Monitor
Headphones - $24 if you already have some good ones, you can use those

Music Stand
(optional) - $15 if you prefer to read from sheets of paper

Blanket,
pillows, thick clothes from around the house

Studio
Set-up Tips

Record in a
small room. Don’t use a bathroom because they are reflective and will echo the
sound back.

Hang clothes on
a rack behind you, or take a patio umbrella and hang blankets over the top of
it. Orient the mic away from noise sources.

Final Note

There are other
ways to get an audio book made, but since this is a blog post, I wanted to keep
the topic short and relevant to ACX. If there is interest, I could do a part 2
that covers other options another time, or cover the process of making your own
recording in further depth. Just let me know in the comments section. I hope
you got something useful out of this information.

About the Author: KL Cooper is currently on the Board of Directors for Pikes Peak Writers where she functions mainly as their Social Media Director. She is the owner of UnderCover Press, an independent small press. If you found this article informative and would like to learn more, KL will be presenting workshops, Today's Marketing for Yesterday's Author;DIY Book Covers, and Anti-Social Media Marketing as well as the latest book marketing techniques at #PPWC2017.

Pikes Peak Writers

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