Path to Purchase

Optimization of Pathway Touchpoints

Objective

Understand the customer journey when considering a consumer electronic device including what touchpoints have the most impact on the final purchase decision.

Solution

We asked 600 US and 600 UK consumers in the market for a new consumer electronic device to take us along on their planning, research, purchase activities for 30 days using Shopalong™️ mobile diary tracking.

Result

Analysis of 6,924 online and in-store shopping sessions revealed that branded websites influence the purchase decision and consumers who visited branded sites spent 21% more on their device as compared to those who did not.

Impact

Increased accuracy of ROI calculation for investment in website traffic.

Understand your customers, translate insight into action.

About Purchased

Purchased® provides consumer brands and retailers with shopper plans, behaviors and purchases where they happen, when they happen.