What Acquisition Email Can Learn from Retention: Be Bold! George Bilbrey of Return Path wrote a thought-provoking piece for MediaPost on how marketing objectives interact with deliverability objectives. The article takes on the question of whether deliverability tactics are at...

What Customers Want In Their Inbox? 5 Creative Ways to Find Out Between smart phones and desk jobs, people are checking their email at enormous rates. As a business, this can be an important way to reach customers. Yet, with...

The 80/20 rule is one of those deliciously consistent truths from the world of statistics. At its essence, the rule implies that 80% of effects are brought by 20% of causes. For example, about 80% of the comments on your...

By: HubSpot The whole point of A/B testing is to put your feelings aside, and let data tell you if the layout, content, and design of your web page or marketing element is optimized to meet your goals. But what...

Today’s 1 to 1 Marketing Strategy is All about Integration by Kenny Van Beeck Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day. Integration between...

By: Jeff Korhan If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing –quickly and clearly make your point. That’s just the beginning. Having accomplished...

By: Infusionsoft Are you tracking the right stats and metrics that matter in your email marketing campaigns? We hear questions from users about how to increase opens, clicks, deliverability, and more. These questions usually surround one point: how effective are...

By: Clickz Earlier this month I had the honor of speaking at the Email Marketing Evolved conference hosted by Apsis in Stockholm, Sweden. It was a great event – a mix of U.S. and European speakers; and talking to attendees...

By: MediaPost Email offers a number of powerful advantages for marketers: prospects and customers like to interact via email, it’s cost effective and it’s easy to measure results. Although there are many metrics to use in an email marketing campaign,...

By: Clickz In a 2010 survey conducted by MarketingSherpa, 31 percent of email marketers cited “improving email deliverability” as a significant challenge to effective email marketing. Based on a white paper about deliverability that I’ve just reviewed, I’m surprised and...

By: Boomerang Reporting can give you valuable insight into the nature of your email marketing list and how you can improve your marketing campaigns in the future. By paying close attention to your reporting you can develop a strong strategy...

By: Constant Contact Email marketing is all about metrics. Whether you’re a restaurant, hair salon, consulting firm, or nonprofit whose mission is to save a blue-spotted toad only found in people’s sock drawers, these numbers are the foundation of any...

By: Benchmark Email The email open rate tells you how many of your recipients actually opened your email. Open rates are generally determined by a tiny one pixel by one pixel transparent gif somewhere in the layout of the email. When...

By: Direct Marketing News Email is more effective at driving business results when it’s paired with social media — so why do so many marketers stop their measurement at traditional metrics like deliverability and open and click-through rates? The only...

As Marketing Spend Rises Email Only Grows a Little Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting...

By: Email Vendor Selection Email marketing is highly measurable, that has always been one of it’s strong points. You can measure who opened and clicked in your emails. Who unsubscribed, how many and from which email. Most Email Marketing Solutions...

By: Return Path This post was originally featured on the UK DMA Email Marketing Blog On Tuesday I attended the DMA’s latest Email Customer Lifecycle Series event in London focused on helping email marketers drive conversions, one of the most...

An A/B split test is essentially an either/or procedure. Sending out a thousand emails with subject line A is compared to another thousand sent with subject line B to see which one drew the best metrics. Given that the average...

By: MarketingProfs Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also found that most people tend to open email...