Collective101: Marketing Matters

Collective101 â€“ our masterclasses for anyone looking to take the next step.

Who says you have to do things howÂ theyâ€™ve always been done?In this Marketing Matters masterclass, you’ll learn the art of how to create a disruptive campaign from the brand that hasÂ mastered the art of community-driven campaigns: the Thankyou group. In this masterclass, the Senior Brand and Marketing Manager from Thankyou, Rebecca Chua, will guide you through the three core principles (and crucial prerequisites) for crafting a campaign that will get noticed by the people that matter â€“ your community.

This masterclass calls for brands and companies looking to get more connected with their audience and share their brandâ€™s purpose and “why” in a meaningful yet impactful way.

The 101sKnow and understand your customer
Bring your brand personality to life
Test and learn, while also measuring for success

The takeawaysHow to think differently, as well as create buzz and word-of-mouth that gets your audience fired up and supporting your campaign
Social media marketing and content-creationÂ tips
The secrets to launching a new idea as a start-up
How to be adaptive â€“ testing and learning, analytics and being reactive
How to humanise and bring brand personality to life
Approaches for marketing on a limited budget
How to build a brand of purpose and engage tribe/action/community engagement

This class is for you if youâ€™re:An intrapreneur wanting to make a real difference within yourÂ organisation
A start-up founder wanting to expand your reach
A small business owner ready to scale
Anyone who has a message they want to get out into the world

REBECCA CHUAMarketing Manager, ThankyouRebecca Chua is the Senior Marketing Manager (Brand) at Thankyou, a social enterprise that exists to empower people to play a part in ending global poverty through simple everyday purchases. Thankyou gives 100 per cent of profits from its range of over 45 consumer products, across water, body care, food and baby, to fund access to safe water, sanitation, food and maternal and child health respectively. So far, theyâ€™ve given more than $5.5 million to help hundreds of thousands of people in need.

During her time at Thankyou, Rebecca has helped execute several daring campaigns that have raised millions in funding, and seen the brand stocked in major retailers across the country. She shares the inspiring story of Thankyou so far, plus offers valuable insights into evolving marketing trends and instinctive marketing.

Collective Hub HQ is where all the magic happens for us, so we thought it only right we open our doors to our Collective Hub community with our masterclasses. Aimed at helping you find both the inspiration and the practical advice you need to apply to your growing business or burgeoning big idea, our highly intimate Collective101 masterclasses will be led by leaders in every industry and not only will you be given indispensable knowledge and lessons straight from top brands and educators, you can also get kitted out with Collective Hub merchandise, and be given homework (of the helpful kind, donâ€™t worry!) to help you apply those learnings, long after class is dismissed.