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LeWeb 2012 Social Media Highlights December 5th – Day two Powered byFacebook.com/MarketingCloud@MarketingCloud

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Social Mentions Day 2 LeWeb Mentions Second Conference Day2500 The second day of Leweb2000 brought about 19,583 mentions, a similar figure to1500 the first day. Again the lunchbreak involved a pause in1000 conversations, while the busiest moment took place 500 around 11 AM Paris time, when the EVP of Nokia 0 announced the new Lumia 05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012 phone. Also Paypal is 04:00 07:00 10:00 13:00 16:00 19:00 22:00 mentioned frequently at that time.

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Top Speaker Day 2 Top Speaker – Kevin Systrom The top speaker of the day was Kevin Systom, who was mentioned 897 times, over double of the number of posts his runner-up scored. Kevin Systrom is the Co-Founder“Mobile video will happen, it’s and CEO of Instagram.a matter of when, It’s all about shifts in technology and During Q&A session with MG opportunities that get Siegler he discussed the future created.” of Instagram after the Facebook acquisition and that the mobile App will remain an independent company and to exist outside of Facebook for long time to come.

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Language Analysis French 32% Language Analysis Two thirds of the social media conversation around LeWeb Turkish 2012 is in English and one 2% third in French. Spanish 2% Other European languages like Italian Turkish, Spanish, Italian, Dutch, 1% German and Russian take up Dutch only a very small percentage. 1%English 60% Russian German 1% 1%

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Klout Classification Klout Taste Maker 1% Thought Leader 2% Broadcaster 14%Classification Celebrity 1% Specialist ConversationalistLeWeb clearly is the place and time 31% 5%where industryspecialists, networkers and Dabblerbroadcasters come to meet and 3%share their knowledge. Influencerscores could help in targeting thatcrucial audience. Explorer‘Specialist’ definition: “As a 10%Specialist you may not be acelebrity, but within your area of Socializerexpertise your opinion is second to 8%none. Your content is likely focused Networkeraround a specific topic or industry 20% Pundit Observerwith a focused highly-engaged 4% 3%audience.”