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Why? Because makes us do things we know are good for us but don’t do them because of bad prioritization.

MOVEorPAY is a motivational facebook application. You make a pledge, like running each day 5 miles. If you break this promise, you are penalized with $5 + your friends will find out that you are a person that cannot keep his promises.

The app is very easy to use and it’s focus is on helping you achieve your objective. If you do achieve your objective, the cost is ZERO + your personal brand increase a lot. If you do not achieve your objective, you lose some money, selfesteem and the respect of your peers.