DETROIT--(BUSINESS WIRE)--UpTo,
the nation’s leading social calendar platform, has partnered with the
NBA's Cleveland Cavaliers to give Cavs fans a powerful new way to see
what's coming up with the team and the entire franchise.

UpTo allows users to discover and curate upcoming public events,
friends’ plans and the user’s own schedule in one place with clarity and
accuracy. The application integrates with the user's calendar to make it
simple to share what they are “up to” with specific groups such as
family, friends or coworkers.

Although UpTo provides users the option to follow the game schedule of
any major professional sports team, the Cleveland Cavaliers is the first
team to allow unprecedented access to all events, promotions and
announcements related to the team. Cavs’ player appearances, charity
events, detailed broadcast information and more can all be accessed
seamlessly through the UpTo app.

In addition, UpTo will feature calendar streams for other events
happening in and around downtown Cleveland.

“We’re very excited to partner with UpTo to provide our fans a unique
and highly effective way for them to connect with the Cavaliers and with
each other,” said Brandon Jirousek, Cavaliers senior manager of digital
content and operations.

While social networks such as Facebook, Twitter and Foursquare let users
connect and share past or present status updates, UpTo allows users to
connect with friends regarding their upcoming plans and any future
public events.

“UpTo gives teams the opportunity to engage with fans and grow
excitement and loyalty for their team through an unparalleled level of
transparency and precision about all future happenings surrounding the
franchise,” said Greg Schwartz, founder and CEO of UpTo.

To follow the Cleveland Cavaliers, users can download the UpTo
application at http://upto.com.
In addition to iPhone, UpTo is proud to announce it is now also
available on Android devices.

About UpTo:

UpTo (upto.com),
based in Detroit, is the nation’s leading social calendar platform. UpTo
gives users a forward-looking, social stream that connects family and
friends’ regarding their upcoming plans as well as third-party public
streams that can be easily integrated into one clear and accurate
calendar. Founded in 2011 and backed by Detroit Venture Partners (DVP)
and Ludlow Ventures, UpTo is focused on building solutions to navigate
the next evolution of social media – future events. For more
information, visit upto.com or
on Twitter at twitter.com/uptoapp.