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AA tabs 'elite' Hollywood designer for new crew uniforms

American Airlines will update the uniforms of its frontline workers, a move that comes just a week after the company revealed a new logo and paint job for its aircraft. The airline announced today (Jan. 25)

The airline announced today (Jan. 25) that it has hired fashion designers Ken Kaufman and Isaac Franco of KAUFMANFRANCO to create new uniforms for pilots, flight attendants and customer-service agents.

American says the uniform change will be "the first complete refresh in more than 20 years and will be designed with the job requirements of each workgroup in mind."

The design process is expected to take about 18 months before being rolled out to employees in about 18 to 24 months.

AA lauds the "update" as " another step forward in the transition to American's new look, revealed last week, refreshing the travel experience for its people and customers."

"These uniforms represent one more step toward building the new American," Denise Lynn, AA's Senior Vice President – People, says in a release. "We're committed to creating the best work environment for our people so that they can, in turn, deliver the best travel experience for our customers. We're especially excited about the collaborative nature of this project, giving our people a role in the process to develop uniforms that will be both functional and fashionable."

In the release announcing the new uniforms, AA describes KAUFMANFRANCO as "the go-to designer for Hollywood's elite."

Among the Hollywood celebrities that have used KAUFMANFRANCO are Taylor Swift, Megan Fox and Jennifer Lopez, the South Florida Business Journal reports.