Global Interior Design Consultancy Company in London, UK for interior design services.
Interior design has always been impacted by fashion trends – both historically and in the modern day. In this article series, “Designing in Style,” I explore the meaning of style for interior designers.
I draw on my experience working alongside many of London’s best-known interior design teams. This second article in my series introduces traditional/period design, with a focus on the Jacobean and Victorian styles.

Traditional design uses materials that reflect the wealth and opulence of historic times. London Interior Designers will often take the best of the features that were available back then and skilfully combine them with elements that are available today. Traditional/period interior design projects tend to focus on elegance, with a look and feel that is comfortable, rich and sumptuous, although sometimes also a little fragile.

The Jacobean theme is popular in London mansions and other residences that have a real sense of history. The Jacobean style focuses on heavy wooden features, with dark-stained oak often used to create panels for walls and floorboards. Oak is also often used for the furniture, and the overall interior design feel is that of robustness, with pleasantly-proportioned pieces to fill the available space. Tapestries are also an important part of the Jacobean look. However, many interior designers recognise that tapestries can be impractical nowadays, and one approach often used by London’s best-known consultancies is to recreate the tapestry appearance on modern upholstered furniture or curtains.

One caveat with Jacobean interior designs is that the style does need plenty of natural light, because otherwise the darker wood stains can seem uninspired. This can be problematic in smaller London residences, but is generally not an issue with more luxurious mansions that often feature huge south-facing windows and substantial grounds.

The Victorian interior design style, by contrast, is considered a more staid approach. Interior designers often focus on small rounded tables, often covered entirely in cloth, and fat, heavily-buttoned chesterfield settees. So much of London became urbanised in Victorian times that the style also came to include nature as a theme for textiles, serving as a counterpoint to accelerating industrialisation. Consequently, Victorian interior design schemes often feature floral elements and birds on both walls and furnishings.

In the next article in my “Designing in Style” interior design series, I will focus on a third and final period style that is particularly important for London residences – the Georgian style.
Global Interior Design Consultancy Company in London, UK for interior design services.