Samsung NX300 Combines Speed, Performance and Connectivity for
Perfect Shooting in Every Moment

Samsung 45mm F1.8 2D/3D lens is the World’s first one-lens 3D system,
capable of capturing both stills and 1080p Full HD video in perfect 3D
quality

2013 International CES

January 03, 2013 01:30 PM Eastern Daylight Time

RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Samsung Electronics Co., Ltd, a global leader in digital media and
convergence technologies, today announced the launch of the NX300, the
new flagship model in its successful NX series. The NX300 once again
raises the bar for compact system cameras (CSC), delivering an
outstanding combination of features, functionality and style for perfect
shooting in every moment. Samsung also announced the new NX45mm
F1.8 2D/3D lens, the first one-lens 3D system capable of capturing
both still images and full HD movies in perfect 3D quality.

Myoung Sup Han, Senior Vice President and Head of the Digital Imaging
Business, Samsung Electronics, commented: “Since its launch in 2010, the
Samsung NX System has become synonymous with innovation and design,
making the best digital imaging technology available to everyone without
compromising on style. The NX300 builds even further on this illustrious
heritage. Not only does it deliver incredible speed and accuracy through
advanced photographic features, but it is truly built around the user,
with upgraded SMART Camera functions making shooting and sharing both
easy and seamless. We are also very proud to introduce the first
one-lens 3D system alongside the NX300, opening up a whole new world of
3D photography and video recording for consumers everywhere.”

Perfect shooting

Central to the NX300’s outstanding imaging performance is its brand new 20.3
Megapixel APS-CMOS sensor, capable of capturing high quality
detailed. Images boast sharp, life-like colors and are crisp and clear
in all light conditions. The wide ISO range (ISO100-25600)
further improves performance, letting users capture beautifully balanced
images in even the darkest conditions. A brand new Hybrid Auto Focus
(AF) system also delivers fast, accurate phase and contrast
detection, while the 1/6000 sec shutter speed and 8.6fps continuous
shooting mode ensure you never miss a moment.

The Samsung’s unique in-house developed DRIMe IV imaging engine
provides outstanding developments in speed, and image quality. The DRIMe
IV engine enables better color reproduction and greater noise reduction,
as well as support for full 1080p HD video capture in both 2D and 3D
(when combined with Samsung’s new 45mm 2D/3D lens).

The NX300’s 84mm (3.31”) AMOLED screen makes capturing and
reviewing your images a pleasure, while the hybrid touch screen and
5-way manual key interface is simple and intuitive to use. The tilt
display makes it easier than ever to take high and low angle shots,
letting you capture your world from any angle you choose.

Easy usability and stylish retro design

The compact NX300 makes it simple for anyone to achieve pro-like and
impressive pictures easily with minimal technical knowledge or time
spent adjusting parameters. Using the camera’s Smart Mode, users
can choose from 14 different settings, such as Creative Shot, Landscape,
Light Trace or Action Freeze which will automatically adjust parameters
such as aperture and shutter speed in order to obtain the best shot
possible for the desired situation. The NX300 also includes i-Depth,
an easy and simple way to adjust the depth of an image using the NX
Series’ unique i-Function system which enables users to modify camera
parameters using the lens itself, adjusting the image without ever
having to move off target.

The NX acclaimed design returns with the NX300 sporting a stylish yet
simple retro feel that is available in either black or white with a
contrast silver band, conveying elegance and authenticity.

Instant sharing through enhanced Wi-Fi
connectivity

The NX300’s Wi-Fi connectivity of SMART CAMERA allows users to share
their cherished photos instantly and securely between their camera and
smartphone (or tablet). To connect a smartphone to the camera, users
simply need to download the Samsung SMART CAMERA App., which isavailable for both Android and iOS based application markets, onto
their smartphone or tablet and follow the easy steps to create a secure
connection with the camera. The NX300 will be able to detect and
auto-connect to the smartphone wirelessly whenever any of the SMART
CAMERA features are activated. These include AutoShare; which
automatically sends every high-quality photos to your smart phone for
safe keeping, and Mobile Link; which allows users to select and transfer
images or album from the camera directly to your smartphone at their
leisure. The SMART CAMERA App. also features a Remote Viewfinder
function for the NX300, allowing for even more inventive and exciting
photography.

The NX300’s enhanced Wi-Fi connectivity also lets users share images
with friends and family directly from the camera via social networking
sites using the cameras one-touch DIRECT LINK hot key. Alternatively,
images can be automatically backed up or stored in the cloud through
AllShare Play ensuring they are always safe and easily accessible.

Samsung 45mm 2D/3D lens

The Samsung 45mm 2D/3D lens(sold separately) opens up an exciting
world of 3D imaging possibilities and is the world’s first one-lens 3D
system for a consumer camera. Capable of capturing both still pictures
and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D lens kit have
become the only compact system camera supporting both 3D still and 3D
movie. The NX300 is also compatible with Samsung’s entire range of NX
lenses and professional standard accessories, giving users an
unparalleled range of options when striving for that perfect shot.

Please visit our booth to experience this future technology firsthand.
Samsung's product line will be displayed January 8-11 at booth #12004 in
the Central Hall of the Las Vegas Convention Center.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics
andthecore components that go into them. Through
relentless innovation and discovery, we are transforming the worlds
of televisions, smartphones, personal computers, printers, cameras, home
appliances, medical devices, semiconductors and LED solutions. We employ
227,000 people across 75 countries with annual sales exceeding US$143
billion. Our goal is opening new possibilities for people everywhere. To
discover more, please visit http://www.samsung.com.

*All functionality, features, specifications and other product
information provided in this document including, but not limited to, the
benefits, design, pricing, components, performance, availability, and
capabilities of the product are subject to change without notice or
obligation.

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