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Summer Is the Season of Mobile Search

It’s Summer and that means that people will start coming out of hibernation and frolicking more (at least in the Midwest anyway). From patio to picnic more people will be turning to their phone and performing mobile search to find things to do.

To capitalize, you’ll need to be easy to find. That means it might be time to take a closer look at your mobile marketing strategy. Mobile marketing is more than just having a mobile website. It also means being easy to communicate with via a mobile device.

For example, when I land on your mobile website, chances are all I want to know is if you’re open or not and how to reach you. So, your phone and hours should be front-and-center.

With more than 8.4% of all global websites visits coming from a mobile device, you can’t risk losing me when I stop-by. Make it easy for me, please?

In the last twelve months, customers around the world have ordered more than $1 billion of products from Amazon using a mobile device,” – Jeff Bezos, founder and CEO of Amazon.com (July 2010).

I know, I know, that’s Amazon. But you know what, those people that do business with Amazon also do business with you. They have been spoiled by brands like Amazon and now expect something similar from everyone. That’s a trend that will continue.

As smart brands continue to raise the bar, stupid brands will appear even more stupid.

Does not take a rocket scientist to get going either. Here are a few quick tips on how to make your small business more mobile friendly:

Keep the most relevant information for customers on the home page and easy to find. Stuff like hours and a phone number are absolute musts.

Consider building a mobile version of your website that can detect a mobile device when it’s loaded and serve a special “mobile friendly” website. If not a website, consider at least building a landing page dedicated to mobile.

Think about the 3rd-party sites that most often appear in search. Yelp, SuperPages, Facebook all come to mind. Make sure that you’ve updated these platforms as well. They’re gonna show up so you might as well tend to them.

That’s a good start.

Later in the game you start dabbling with SMS campaigns and QR codes and jazz like that. For now, just master these basics and you’ll be more mobile in no time.