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Consumer rating of 'sustainable' food attributes in purchasing decisions in North America in 2014

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This statistic displays the results of a survey conducted by Nielsen from August 13 to September 5, 2014. Internet users in North America were polled which 'sustainable' food attributes they rate as very important to them. Some 24 percent of North Americans described organic as a very important product attribute.

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This statistic displays the results of a survey conducted by Nielsen from August 13 to September 5, 2014. Internet users in North America were polled which 'sustainable' food attributes they rate as very important to them. Some 24 percent of North Americans described organic as a very important product attribute.

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Release date

January 2015

Region

North America

Survey time period

August 13 to September 5, 2014

Number of respondents

more than 30,000**

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* Respondents who rated each attribute as very important.
** The Nielsen Global Health and Wellness Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.

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