9 June 2014

TMB launches Better Together campaign

The Tripe Marketing Board has launched a joint campaign with the Onion Council to re-invigorate demand for Britain's classic tripe dish.

The campaign - the first time the TMB has collaborated with the Onion Council since 1963 - is designed to lift sales of two products which have a long association of being combined.

Speaking at the unveiling of the poster that will spearhead the initiative today, TMB chairman Sir Norman Wrassle said: "I'm confident this will strike a chord with people and I want to thank our new advertising agency McDougallDarlingBrown for the vision they have brought to this work."