Kiss 103.3

“Kiss 98-5, Kiss Again 103-3″ (KHYS/KJOJ) debuted on February 24, 1997 with a Dance-oriented approach targetted at Latinos, similar to Power 96 in Miami. Styles of music heard on the station included house, freestyle, bass, tropical, and R&B. While the station seemed to be making some progress in the ratings early, it never got to the next level. This brief aircheck was recorded about three months after its launch (18 years ago today). By about the same time the following year, Kiss would shift to a more Mainstream approach — essentially a more Rhythmic version of the heritage Mainstream CHR in the market, KRBE. The station threw in the towel altogether on 1/1/99 as it jumped on the “fad” format of the era — Rhythmic Oldies (better known as “Jammin’ Oldies”).

“Kiss 98-5, Kiss Again 103-3″ (KHYS/KJOJ) debuted on February 24, 1997 with a Dance-oriented approach targetted at Latinos, similar to Power 96 in Miami. Styles of music heard on the station included house, freestyle, bass, tropical, and R&B. While the station seemed to be making some progress in the ratings early, it never got to the next level. As heard on this aircheck (recorded 15 years ago today), by the summer of 1998, the station had shifted to much more of a Mainstream approach — essentially a more Rhythmic version of the heritage CHR in the market, KRBE. The station threw in the towel altogether on 1/1/99 as it adopted “fad” format of the era — Rhythmic Oldies (better known as “Jammin’ Oldies”).

“Radio sucks! We’re just trying to suck a little less!” One of the sweepers heard on Dance CHR “Kiss 98-5, Kiss Again 103-3” Port Arthur/Freeport/Houston. This aircheck represents the first 45 minutes of the station (scoped); please visit the Format Change Archive (specifically, //bit.ly/ejgBNt) to hear the actual sign-on (including the stunting that preceded it), along with more details on this station’s history.