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Brand Index Methodology

The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.

Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

Courtesy of NVIDIA

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NVIDIA

It’s all about family at this soaring Silicon Valley semiconductor and software company, which offers unlimited time off and 110 days of maternity leave. (Dads get 60 days.) “I have always had the sense that management recognizes and is happy to accommodate my need to put my family first,” one employee says.