UMG To Premiere Music Videos On Premium Vessel Service

February 19, 2015 at 6:31 AM (PT)

UNIVERSAL MUSIC GROUP and premium online video service VESSEL have announced an agreement to premiere select UMG videos for an exclusive time period before making the content available on free, ad-supported services. UMG Chairman/CEO LUCIAN GRAINGE and VESSEL CEO/co-founder JASON KILAR made the announcement at the RE/CODE-hosted CODE/MEDIA conference in DANA POINT, CA.

GRAINGE said, "VESSEL represents the latest business model innovation for premium short-form content and we're pleased to extend our industry-leading track record of empowering entrepreneurs who are growing the playing field for new content services. JASON and his team recognize the substantial value of the music videos created by our world-class roster of artists and have built a platform that promises fans a first-rate experience while providing artists and labels new ways to increase the monetization of their creative work."

KILAR said, "We are excited to work with LUCIAN and everyone at UNIVERSAL. Their team has a real gift for finding talented new voices and helping them reach a wider audience through new platforms like VESSEL. It's no secret that consumers love music videos. We look forward to giving UNIVERSAL artists an amazing new home on VESSEL."