Today people use a range of devices to access content. Tablets, smartphones, laptops, phones and even watches have become standard tools to browse web. Search engines know this and they reward websites that look good on all devices.

Voice search is quickly becoming a huge part of mobile usage and has elevated the pain of typing keywords to run a search query. But this shift means your content need to be developed with voice search in mind.

60% teens use voice search while watching TV

40% adults use voice search for directions.

5. CONTENT AGGREGATION WILL GET BIGGER & BETTER

More than ever people are looking for content sources that provide all the relevant information they need in a single place. Search engines have noticed this trend and as a result content aggregators are becoming very popular in the SERPS.

6. THE CRAZE OF MOBILE APPS WILL GROW

As discussed above, use of mobile for web search is on all-time rise and apps just make the work easier. Just few more years and mobile apps are sure to overpower desktop and mobile websites.

Mobile apps account for 52% of all time spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of people prefer native mobile apps to websites. (SearchEngineJournal)

7. Local SEO TO BECOME EVEN MORE IMPORTANT

Local search is going stronger over the years. In 2016 you have to let Google know where you are located and what you are offering.

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