How can Category Knowledge Base help my business?

Every day, your category management team is inundated with data about product attributes, store cluster characteristics, fixtures and floor plans, and sales performance. The good news? This data can help you create and implement successful programs. The bad news? It can be overwhelming. JDA Category Knowledge Base is a powerful relational data repository that manages this huge volume of information and empowers your team to make fact-based, results-oriented decisions.

Need help harnessing your data? JDA and dunnhumby are working together to create cognitive category management strategies that deliver prescriptive, consumer-based insights.