Adhering to a formula of simplicity that’s served it so well over the years, Converse debuted its new Chuck Taylor shoe design with a clean, yet modern marketing campaign declaring the Chuck Taylor All Star II is “ready for more.”

Don’t make the mistake of under-estimating your content. Content connects and content converts. Content marketing has real value and is worthy of a multi-channel, synchronized PR campaign to share those assets.

Do you struggle with distinguishing between “past” and “passed” in your writing? PR Newswire’s Grammar Hammer looks at the different meanings of each word and shares tips on how to remember to use them properly.

When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a Q&A with a courts and crime reporter at The Morning Call.

You’ve written your latest piece of content, added a photo or video, placed it on your website and shared it via your social media channels. Now what? Learn how to navigate the world of distribution and get the results you desire.

When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.

Earnings season has a way of dominating the news cycle. With the volume of press releases coming in every day, how can you get yours noticed by the media? An AP editor shares her tips and explains why timing is (almost) everything.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an article about the top three ways journalists use social media.

With the recent launch of their Chex Mix Deliciously Unpredictable Road Trip campaign, it seems General Mills has caught the summer travel bug. Learn how they successfully engaged with their audience in our latest Content We Love.

It’s easy to fall into a formula when writing a personnel announcement. By making a few adjustments, your next personnel press release can inject personality into your brand’s story and catch the attention of influencers and customers.

Data: This one four-letter word can incite panic in the most stalwart of public relations professionals. Here are three ways to stay clear of trouble when monitoring and measuring your brand’s communications.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus profiles of four home and garden bloggers.

Video is an excellent way to drive engagement for PR and marketing content; however, it requires time and resources to create. As Esurance recently demonstrated, the rewards far outweigh the costs if you have the right strategy in place.

Your press release won’t reach its full engagement potential unless you make it shareable, and that starts during the writing process. Here are three things to do that will make your press release worth sharing on social media.

We asked our ProfNet experts network “What makes a great thought leader?” and heard from authors and executives throughout the marketing industry. Here are their tips for identifying people whose influence will help your brand shine.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with Global National’s Washington Bureau Chief.