Apple Exec Calls Car ‘Ultimate Mobile Device’

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Apple’s senior vice president of operations Jeff Williams recently spoke at Code Conference calling the car “the ultimate mobile device” in response to a question from the audience about whether Apple plans to do something with its $100 billion in cash or not. It’s no secret that Apple is investing heavily into Apple CarPlay, but recent rumors suggest that the company is getting ready to dive into becoming an automaker, or at the very least, developing a vehicle in collaboration with an existing automaker.

Williams might have just been playing into the media’s fascination with the prospect of an Apple iCar, but he could have also dropped a hint about Apple’s future. Unfortunately, he didn’t elaborate further.

If Apple does move forward with a vehicle of its own, it is believed that it won’t come to fruition until the end of the decade. As for what Apple decides to do to expand its horizons, Williams did shed some insight that the company will choose new business ideas based on “which ones are ones we think we can make a huge amount of difference.”

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