Microsoft has ambitious goals for its Windows 8 operating system, including making it one of the big players in the mobile space, and the company is taking big strides to achieve that with a recent overhaul of its app store, which intends to improve application discoverability.

When used correctly, push notifications can help mobile application developers double their four-month user retention rates, while significantly driving engagement, according to a new report from Urban Airship and Wave Collapse.

NEW YORK – Superstorm Sandy did not stop brands such as Pepsi, MasterCard and Jaguar Land Rover from attending last week’s ad:tech 2012 conference and discussing the critical role that mobile continues to play in their marketing efforts.

The iPad Mini is not the first of its kind, but Apple's release may mark the beginning of significant growth in the 7-inch tablet market. The implications for those of us deploying tablet experiences are potentially significant.

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