Affiliate marketing expert reveals secrets of the trade

Shawn Collins, CEO of Shawn Collins Consulting, is experienced with all facets of affiliate marketing. Through his company, he offers short-term consulting and coaching as well as the ability to handle the entire outsourcing of an affiliate program. Collins previously served as director of affiliate marketing for ClubMom, where he launched the affiliate program in March 2000. In his role with ClubMom, Collins also was a "super affiliate," handling more than 120 affiliate relationships with brands such as Barnes & Noble.com, Dell and the Gap. He is the author of "Successful Affiliate Marketing for Merchants" and is co-founder of the Affiliate Summit, an industry conference for affiliate marketing. He recently published the AffStat 2004 Report, a research, analysis and benchmarking report for the affiliate marketing industry. Collins will speak at Real Estate Connect in New York City, Jan. 9-11, 2005. Panel or session at Connect: Secrets of Guerrilla Lead Generation. What are your c...