Turn on
the power of
experience

Omnicom Experiential Group is a curated collection of experiential agencies that combines world-class experiential expertise with an unmatched global footprint. Formed to fill a significant gap in the market, the collaboration brings together some of the best brand experience talent in the world and delivers scalable, borderless solutions on both a local and global level.

Cailler Pop-Up Stores

Lucozade Sport Conditions Zone

Mercedes-Benz E-Class

Telekom MagentaMusik

Longines Future Tennis Aces

Thought Leadership

Experiential EQ

GMR’s groundbreaking new research study goes beyond thewhatand revealswhyconsumers are drawn to live experiences—and explores how brands can use this understanding of human emotion to augment data-driven marketing.

Future-Proofing Sports

What today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. Our research also reveals characteristics of today’s sports fans and the role age plays in the sports experience, helping you design and deliver events with their needs in mind. Events that will create a lasting connection.