Our perspective at VantagePoint

Infographic: The case for mobile-ready B2B email marketing

Email: it’s the easy, simple, “free” solution for your marketing campaign, right? Just send it and hope for the best, right?

Unfortunately, no — as customers get more sophisticated and expect more from both B2C and B2B marketers, it’s more important than ever to be sure you’re doing email marketing right. And with more than half of all email messages opened on mobile devices, ensuring your email marketing is mobile-friendly is critical.

But when B2B companies optimize for mobile, 41% see improved results. That’s a tremendous return for what is, after all, not that much more effort.

Dave McQuaid

Dave helps keep fresh concepts — both verbal and visual — flowing for VantagePoint Marketing’s clients as vice president for creative and digital. With undergrad and grad degrees in journalism, design and theater from Bob Jones University, Dave has put his education and experience to work for over 100 different clients and has nearly 400 regional and national creative and digital awards to his name. When he’s not doing things fast at the office, he’s doing them fast somewhere else — Dave is an avid runner and road cyclist, a frustrated Playstation racer and a close follower of Formula 1 racing.