Director of Direct Marketing

Job description

The university is excited to be approaching its $1B goal in the Campaign for William & Mary For the Bold! Funds raised in this campaign will ensure that William & Mary continues to do what it does best: educate and inspire students of great talent and promise and prepare them to lead lives of principled achievement. To that end, we aspire to:

Strengthen alumni engagement.

Achieve 40 percent alumni participation by 2020.

Raise $1 billion.

The Office of Lifetime Philanthropic Engagement & Annual Giving and the Director of Direct Marketing play a vital role in the campaign and securing private support for W&M.

POSITION OVERVIEW:
The Director of Direct Marketing reports to the Associate Vice President for Lifetime Philanthropic Engagement & Annual Giving and manages a team of 5 professionals. The position builds strategy for, leads and oversees Direct Marketing, Phonathon, and Constituent Area Programs and is responsible for drafting and maintaining the annual production plan on behalf of the department to address all mass communication and solicitation needs.

The Director is also responsible for the development of new and fostering of current partnerships spanning the university for the purpose of enhancing annual giving best practices and standards.

EDUCATION:
Bachelor’s degree with progressively responsible professional experience directly related to the position.

COMPETENCIES:

Strategic vision and demonstrated ability to create, develop and manage a complex and sophisticated production plan, to include multiple outlets and avenues. Proven ability and desire to reach aggressive goals.

Excellent interpersonal and communication skills, with a dedicated commitment to team work and ability to work collaboratively with colleagues from across the institution.

Strong writing skills with the ability to draft a production plan and mass communications.

High level of independence and ability to work effectively with minimal supervision, while managing multiple relationships and complex projects concurrently.

EXPERIENCE:

Substantive, progressively responsible experience in academic fundraising or a related field regarding direct marketing and communication.

Demonstrated experience in production management and marketing.

Preferred Qualifications:

EDUCATION:

An Advanced Degree (preferably a Master’s degree) in business, communications or other related field.

EXPERIENCE

Demonstrated management experience.

Significant experience in academic fundraising or a related field regarding direct marketing and communication.

Experience in annual giving, direct marketing, with production management experience within a higher education setting.

EEO Statement:
William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The College is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.