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SXSW Festival 2013

Justin Timberlake performs at Myspace Secret Show @ SXSW on March 16, 2013 in Austin, Texas.

The annual South by Southwest Festival officially kicked off on March 8, 2013, bringing together bands, moviemakers and the latest in interactive and media technology.

Credit: Jason Kempin/Getty Images for Myspace

Prince performs at the Samsung Galaxy presents Prince and A Tribe Called Quest at SXSW on March 16, 2013 in Austin, Texas.

Credit: John Sciulli/Getty Images for Samsung

Actor Zac Efron arrives to the screening of "At Any Price" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Actress Britt Marling attends the premiere of "The East" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Actors Dennis Quaid and Zac Efron arrive at the screening of "At Any Price" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Actor Alexander Skarsgard attends the premiere of "The East" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Musician Billie Joe Armstrong of Green Day performs during the 2013 SXSW Music, Film + Interactive Festival at ACL Live on March 15, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

A fan jumps into the crowd at Green Day during the 2013 SXSW Music, Film + Interactive Festival at ACL Live on March 15, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Actress Ellen Page attends the premiere of "The East" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

LL Cool J performs during the 2013 SXSW Music, Film + Interactive Festival at the Doritos Bold Stage on March 14, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Ice Cube performs during the 2013 SXSW Music, Film + Interactive Festival at the Doritos Bold Stage on March 14, 2013 in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Butch Walker performs at Crush Night At SXSW at Vice Bar on March 15, 2013 in Austin, Texas.

Credit: Rick Diamond/Getty Images

Dillon Francis performs at the Myspace Secret Shows at 2013 SXSW Presented by Chevrolet at the Copper Tank Events Center on March 15, 2013 in Austin, Texas.

Credit: Jason Kempin/Getty Images for Myspace

Musicians Dave Stewart and Stevie Nicks arrive at the screening of "In Your Dreams: Stevie Nicks" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 14, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Singer Michelle Branch arrives at the screening of "In Your Dreams:Stevie Nicks" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 14, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Rap and reggae artist Snoop Lion attends the "Reincarnated" Red Carpet Arrivals at the 2013 SXSW Music, Film + Interactive Festival held at the Paramount Theatre on March 14, 2013 in Austin, Texas.

Credit: Mark Davis/Getty Images for SXSW

Alexis Krauss of Sleigh Bells performs at the Myspace Secret Shows at 2013 SXSW Presented by Chevrolet at the Copper Tank Events Center on March 15, 2013 in Austin, Texas.

Credit: Jason Kempin/Getty Images for Myspace

Andrea Adolph and Breakfast perform at The Oakley and Wreckroom Musical Presentation at The W Hotel on March 15, 2013 in Austin, Texas.

Credit: Rahav Segev/Getty Images for Oakley

Rap and Reggae artist Snoop Lion attends the 'Reincarnated' screnning at the 2013 SXSW Music, Film + Interactive Festival held at the Paramount Theatre on March 14, 2013, in Austin, Texas.

Credit: Mark Davis/Getty Images for SXSW

Musician and director Dave Grohl arrives at the screening of "Sound City" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 13, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Musician/director Jared Leto arrives to the screening of "Artifact" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 13, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Musician Rick Springfield arrives at the screening of "Sound City" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 13, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Joseph Gordon-Levitt arrives at a screening of "Don Jon's Addiction" at the SXSW Film Festival on March 11, 2013, in Austin, Texas.

Credit: AP

Brie Larson arrives at a screening of "Don Jon's Addiction" at the SXSW Film Festival on March 11, 2013, in Austin, Texas.

Credit: Jack Plunkett/Invision/AP Images

Tony Danza arrives at a screening of "Don Jon's Addiction" at the SXSW Film Festival on March 11, 2013, in Austin, Texas.

Credit: Jack Plunkett/Invision/AP Images

Selena Gomez arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Credit: Jack Plunkett/Invision/AP Images

Attendees at the South by Southwest SXSW interactive trade show introduce themselves to a Beam robot video conferencing device, March 12, 2013. The device, in production since November and popular among SXSW attendees, marries an Internet video conferencing screen atop a pedestal with motorized base that can twist and turn on command from the user appearing on-screen.

Credit: Robert MacPherson/AFP/Getty Images

James Franco arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Credit: Jack Plunkett/Invision/AP Images

Harmony Korine arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Credit: Jack Plunkett/Invision/AP Images

Rachel Korine arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Credit: Jack Plunkett/Invision/AP Images

Ashley Benson arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Credit: Jack Plunkett/Invision/AP Images

Actor Matthew McConaughey poses for a portrait at the "Mud" screening at the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 10, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images for SXSW

Ben Bridwell of Band of Horses performs during the Samsung Galaxy Sound Stage at SXSW presents Band Of Horses and The Roots on March 9, 2013, in Austin, Texas.

Credit: John Sciulli/Getty Images for Samsung

Ben Bridwell of Band of Horses performs during the Samsung Galaxy Sound Stage at SXSW presents Band Of Horses and The Roots on March 9, 2013, in Austin, Texas.

Credit: John Sciulli/Getty Images for Samsung

Black Thought of The Roots performs during the Samsung Galaxy Sound Stage at SXSW presents Band Of Horses and The Roots on March 9, 2013, in Austin, Texas.

Credit: John Sciulli/Getty Images for Samsung

Captain Kirk Douglas of The Roots performs during the Samsung Galaxy Sound Stage at SXSW presents Band Of Horses and The Roots on March 9, 2013, in Austin, Texas.

Credit: John Sciulli/Getty Images for Samsung

A general view of the VEVO TV Launch at SXSW, March 12, 2013 in Austin, Texas.

Credit: Vivien Killilea/Getty Images for VEVO

Actress Anna Kendrick attends the world premiere of "Drinking Buddies" at the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 9, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images

Actress Olivia Wilde attends the world premiere of "Drinking Buddies" at the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 9, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images

A SXSW Interactive Festival attendee samples LeapMotion's 3D motion control on March 9, 2013, in Austin, Texas. The flash drive-sized device utilizes only hand movement to control a computer.

Credit: AP Photo/Jack Plunkett

Director Richard Linklater attends the screening for "Before Midnight" during the 2013 SXSW Music, Film + Interactive Festival at The Paramount Theatre on March 9, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images

SXSW Interactive and Film Festival attendees crowd the Austin Convention Center on March 9, 2013, in Austin, Texas.

Credit: AP Photo/Jack Plunkett

Actors Paul Rudd, left, and Emile Hirsch speak at the screening of "Prince Avalanche" during the 2013 SXSW Music, Film + Interactive Festival at The Paramount Theatre on March 9, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images

Actress Mia Maestro attends the "Some Girl(s)" red carpet arrivals at the 2013 SXSW Music, Film + Interactive Festival held at the Topfer Theatre at ZACH on March 9, 2013, in Austin, Texas.

Credit: Mark Davis/Getty Images

Author Neil Gaiman poses at the Warner Brothers TV 2013 SXSW party on March 9, 2013, in Austin, Texas.

Credit: Tim Mosenfelder/Getty Images

Actors Simon Baker and Rose Byrne attend the "I Give It A Year" red carpet arrivals at the 2013 SXSW Music, Film + Interactive Festival held at the Topfer Theatre at ZACH on March 9, 2013, in Austin, Texas.

Credit: Mark Davis/Getty Images

This strange-looking 50-foot-tall plastic bottle tower was actually part of a demonstration for the Lytro light field cameras.

Credit: James Martin/CNET

"It's kind of like Tron," MakerBot CEO Bre Pettis explained, as a prototype of the new Digitizer 3D printer - shown for the first time at SXSW - fired its laser scanners at a garden gnome.

Credit: James Martin/CNET

Actress Olivia Wilde arrives at a screening of "The Incredible Burt Wonderstone" during the 2013 SXSW Music, Film + Interactive Festival, at the Paramount Theatre on March 8, 2013, in Austin, Texas.

Credit: Michael Buckner

From left, actors Steve Carell, Olivia Wilde and Jim Carrey arrive at the world premiere of "The Incredible Burt Wonderstone" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 8, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images

Bruce Campbell arrives at the screening of "Evil Dead" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 8, 2013, in Austin, Texas.

Credit: Michael Buckner/Getty Images

Actress Jane Levy attends the world premiere of "Evil Dead" on the opening night of the SXSW Film Festival, Friday, March 8, 2013, in Austin, Texas.

Credit: Jack Plunkett/Invision/AP Images

Singer Fergie attends the "Scenic Route" screening at the 2013 SXSW Music, Film + Interactive Festival held at the Topfer Theatre at ZACH on March 8, 2013, in Austin, Texas.

Credit: Mark Davis/Getty Images

Singer Wayne Coyne of the Flaming Lips performs at the 2013 SXSW Music, Film + Interactive Festival held at the Auditorium Shores on March 15, 2013 in Austin, Texas.

Credit: Mark Davis/Getty Images for SXSW

Singer Dave Grohl performs at the Grohl/HRT 2013 SXSW Music, Film + Interactive Festival held at Stubb's Bar-B-Q on March 14, 2013 in Austin, Texas.

Credit: Mark Davis/Getty Images for SXSW

Bridget Kelly performs during the BET Music Matters Showcase at Brazos Hall on March 14, 2013 in Austin, Texas.

Credit: Daniel Boczarski/Getty Images for BET

Skylar Grey attends the Oakley and Wreckroom musical presentation at The W hotel on March 15, 2013 in Austin, Texas.