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Since 2013, I've been helping small businesses look as good as the work they do. This is where I post tips, new work, studio news, and all things branding and design. Take a look around and don't forget to say "hi!".

October 19, 2013

Brand Reveal // Danielle Lentz Photography

Happy weekend, people! I know I have been a little quiet around here lately and I can blame that on two things – gorgeous fall weather that I just can’t resist and being so busy with work I would like to clone myself. No, triple myself.

However, being so busy means I am doing some awesome work for some awesome clients! Like Danielle, for example. Every time I talk to Danielle I want to put on some boots and warm clothes, fly to the great Northwest and and hang out with her on her farm (yes!) outside of Seattle (yes!). After escaping a 9-5 corporate marketing job to start her photography journey (and be a mama), Danielle already knew the power of starting off right with a brand that she felt represented her style and her personality. She wants to attract clients with a similar sensibility and knows the right brand expression a big part of getting those perfect clients. I absolutely loved reading through some of her worksheet answers about how much she loved looking at old photos with her grandfather and how photography has impacted her life overall. There is a distinctly American feel to Danielle’s logo and I love that it looks like it could be found on a vintage piece of furniture – classic, cool and rustic.

Working with Danielle was a dream and I can’t wait to see her business thrive. Once her site is up, I will post here so you all can see her great work. In the meantime, check out Danielle’s new brand expression below.

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Anthem Creative Co. serves established business owners with an appreciation for detail and a new story to tell. We craft strategy, story and design for brave businesses ready for their brand to match their level of taste and experience.