After an analysis of a dozen SaaS companies, the writer deduces why they stall after $20mn-$40mn ARR. Drawing Net Promoter Score as one of the key factors to keep in mind, the author suggests tracking the same to understand usage patterns. The read talks of ’loyalty versus need’ for users, and why the same needs to be measured.

P.S. - Check out the comments at the end and links shared in between, some real good tips there.

A study on how Spotify has changed user experience in the last 10 years. This read covers page, button and colour changes made, and how it affects UX - browse through trends of the past, and the present.

I can assure you from personal experience, and I’m sure most would agree - scaling a company is a frigging nightmare. Definitely for the leadership of the company, but also for the employees and the team.

In this super piece, Graham (Her Google team scaled from 9->125 in 9m; FB from 500->5500; …), talks about her experience scaling teams, how one should deal with the emotional insecurities it leads to, and the aspects one needs to really pay attention to, at each stage.

8 years work experience spanning business operations/P&L management, analytics, and strategy. Currently, Pawan is working as a Data Analytics Lead at Facebook (Hyderabad) where he focuses on making operational improvements to keep Facebook’s ads ecosystem clean.

He holds a B.Tech in Electrical Engineering from IITK (2006) and MBA from IIMA (2010). He has experience in leading high performing teams at fast paced organizations and loves to get his hands dirty. He wants to be a part of a team where he can play a key role in its growth.