John West ads

Sunday 21st October 2012. Sydney. Signs appeared across the cities of Melbourne and Sydney overnight outside supermarkets alerting consumers to the unsustainabilty of John West tuna. The signs reading "John West Slashes ocean Stocks" and "Killer Deal" mark the start of the Greenpeace campaign to get John West to source from sustainable fisheries - those that do not use FADS in conjunction with Purse Sien methods.