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Buying anti aging skin cream can be confusing and perplexing for many people.

The explosion in the number of brands and ‘cure-all’ ingredients, backed by complex scientific ‘facts’ that most of us don’t understand, tends to keep us guessing and hoping that we can find the most suitable product.

There is no sure-fire way of guaranteeing that you are choosing the right anti aging product but there are some simple steps you can take to ensure that you stand the best chance of finding something that works for you.

Don’t believe the hype – find out for yourself

Strip away the packaging, the claims and the advertising copy and what you are left with are just the ingredients. It sounds obvious but a skin care product will only ever be as good as the quality and the effectiveness as the ingredients that are used in its manufacture.

Many manufacturer’s creams and gels will enthuse about the restorative powers of their wonder ingredients. These laboratory derived formulas are then given official sounding scientific names to lend an air of credibility to them.

But it’s just marketing.

It’s down to you to check out these claims and make sure that they stand up to scrutiny. If an ingredient really can make a difference then you should be able to find information on the web to support this, ideally from neutral or academic sources.

Look for independent articles that can back up the claims that are being made by the seller to understand how effective the product might be.

Check the Ingredients List

Many anti aging creams are manufactured using cheap, mass-market chemicals that could actually do more harm to your skin than good. A good example is the recent press alert about the detergent content in Aqueous Cream and how it can actually aggravate skin conditions such as eczema, rather than alleviate them.

Using Natural Products

Natural anti aging products may be more appealing but you will still want to understand whythey are being recommended. Do they have a long history of use in skin care or is this just the latest fad for an ingredient that sounds like it could be more effective than it actually is?

Ultimately, it is down to trial and error in finding the product that works for you. But by spending a small amount of time on your home computer, you can quickly find some of the facts you need to understand whether the ingredients in your chosen product are likely to have the desired effect.