It would be fair to refer to it as an announcement of the development of the lens, as the Japanese company has not actually shown this baby publicly, with its full specs and details still eluding our sight.

Zeiss 16-35mm f/4 lens getting a proper announcement event in late August or early September

This is the Zeiss 24-70mm f/4 lens for Sony FE-mount mirrorless cameras. Its sibling, the 16-35mm f/4 lens, is rumored to be released in the near future.

Zeiss and Sony will continue their long-lasting partnership during the third quarter of 2014 with the launch of at least one new lens aimed at FE-mount cameras.

A7, A7R, and A7S users will benefit from the addition of the Zeiss 16-35mm f/4 lens to the FE-mount line-up.

The rumor mill is stating that this wide-angle zoom lens will finally get the product launch event it deserves by the end of August. However, things could still be pushed into early September.

Either way, the optic is coming to the market during the third quarter of 2014. Sources are reporting that it will be priced similarly to the Zeiss FE 24-70mm f/4 Vario-Tessar T* OSS lens, which is available for about $1,200 at Amazon.

The beginning of May 2014 came packed with the confirmation of two new lenses for Sony FE-mount camera owners. Beside the aforementioned Zeiss FE 16-35mm f/4 ZA OSS, the development of Sony FE PZ 28-135mm f/4 G OSS lens has been announced as well.

Although the rumor mill has not shared any specific words about the latter, it is very likely that it will get a proper reveal prior to the Photokina 2014.

As the event will open its doors to visitors in mid-September, the timeline given by the rumor fits the description.

With time passing by, it is becoming more obvious that we will see plenty of digital imaging goodies being launched in late August or at the beginning of September. Stay tuned to Camyx!

Comments

The Sony A7 series is a terrific camera. The lack of choice of native lenses is frustrating. I have the Zeiss 24-70mm and the 16-35mm is the complement to round out the throw of lenses I want and need. Sony should speed up the process on this lens and be a little more considerate of A7 series owners.