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If you run a club or rightsholder’s social media channels, work in the press team or the marketing and commercial teams, then these are the Top 5 matchday tips for you to maximise these regular shop windows for your business.

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Yokohama Rubber Co. Ltd. were established 99 years ago and to mark the occasion,WePlay have produced a new piece of immersive content, enabling fans to explore the history of both Chelsea FC and Yokohama.

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Last week, the WePlay team headed down to Twickenham with Bath Rugby to officially launch ‘The Clash,’ a premiership game against their fiercest rivals, Leicester Tigers at the home of rugby in April next year.

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Northern hemisphere club rugby is back after an off-season of marquee signings and showpiece fixture announcements. Digital engagement agency, WePlay, have once more joined forces with Burst Insights, to create the definitive Aviva Premiership and Guinness Pro 12 Rugby Social Video Index, using Burst Insights data to rank all 24 teams from the Aviva Premiership and Guinness Pro 12.

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Brands are increasing the inclusion of gamification to a variety of campaigns as marketers look to reach and engage with new audiences. WePlay helped their client MoneyGram launch the World Map Game, an interactive map game to challenge and educate their audience whilst promoting its brand values.