Concept Marketing Inc

In 1983, Concept Marketing was launched as a direct to door distribution service throughout the GTA including Toronto, Mississauga, Oakville, Burlington, Milton and beyond. 30 years of experience guarantees delivery of brochures, magazines, flyers, product samples, independent newspapers and the like.

We offer advice on the best approach to spending your advertising dollar.

Then you can follow that up with professional graphic design and printing services.

Let Us Make Your Distribution Work for You!

Concept marketing wants to help you make your flyer distribution a huge success. We have a wealth of knowledge about what works and what doesn't. Why not contact us today to discuss your goals? We would love to share our insights with you.

Call (905) 332-3559

Below are some general guidelines that will help you be the most effective you can be in your campaign.

Be clear about your goals

It is very important to be specific about what you would like the campaign to accomplish. Do you have an idea of how many customers you hope to gain? What does a successful campaign look like for you? Defining your goals will help us focus on the best way forward.

Know your target audience and design with them in mind

While flyer distribution has the potential to reach a wide audience it is best to target your message to a specific audience or customer. What may be an eye-catching flyer for a 25-year-old will be different than something that captures the attention of a 55-year-old.

Have a direct message that is clear to the consumer

Offer them a reason to read. If you are having a sale, promote that. If there is an upcoming event, tell them. If you have a limited time offer, ensure that is expressed clearly. Are you looking to reach local consumers about an upcoming sale? Do you want to offer them a special discount? Before you can begin to plan the design of your advertising materials you'll need to know what you are offering to get the customer to your door.

Track the results

Tracking the results or effectiveness of a campaign is relatively easy. There are a variety of ways to do so.

See how many people bring in the flyer or coupon;

Record the postal code and address of customers who come in following flyer distribution;

Track the foot traffic;

Use a special code or deal that is unique to the flyer campaign;

Ask customers to fill in a survey to find out where they heard about you.

These are great ways to determine how effective your campaign has been.

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