Mastering Search – A Digital Marketing Seminar for Professors Brought to you by SEER Interactive (Sponsored by La Salle School of Business) Our Goal: To not only help educators better understand the search marketing industry, but to show you what type of resources are available to teach studen...

Search Engine Marketing is a form of internet marketing in order to gain traffic to websites and increase visibility on search engines such as Google, Yahoo and Bing. The most typical ways of achieving this type of marketing is through SEO (Search Engine Optimization) or through Paid Search Adver...