Is Your Print Business Effectively Leveraging IT?

Print businesses are actively diversifying their services to include marketing services, online print ordering, and more. To enable quicker time-to-market and offer greater differentiation, printers are shifting the roles of their IT departments away from administration and closer to development. This article discusses why this shift is occurring and how your business can effectively deal with it.

Bryan Yeager is a Senior Consultant for InfoTrends’ Business Development Strategies and Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at bryan_yeager@infotrends.com or via Twitter (@bryanyeager).

Discussion

Something I wanted to add... under IT outsourcing, there is an important group of businesses that have been supporting the print industry for many years: System Integrators. There are many great System Integrators that service the industry, combining a number functions including software reselling and bundling, implementation, integration, custom development, managed services, and more. They are another reliable option to look into when determining how to more effectively leverage IT in your print business.