Content marketing just keeps getting more important. In the beginning, it was because fresh content helped visitor engagement and increased SEO rankings. It was all about writing good content with lots of relevant keywords. Now that content marketing is well and truly entrenched as a cornerstone of digital marketing plans, the bar is moving up. Read more

SEO and PPC are the two ways to increase traffic to your website through search. These two types of traffic can compliment or cannibalize each other, depending on the way they are implemented. Read more

Smartt’s approach of using the Brand Strategy Roadmap facilitated open, productive discussions. It gave us the confidence to proceed to the next step of web development because we had consensus on branding and long-term goals.