Google Panda Goes Real Time

It was announced by Matt Cutts at SMX West yesterday that Google will be implementing a rolling version of Panda so that we will see gradual shifts in the SERPs rather than sudden (often catastrophic changes for some sites) updates.

As Dan Thies and Leslie Rohde have commented there are some positives especially if you are recovering from a Panda update. If the Panda changes are happening regularly then you will not have to wait so long to see if you have been successful in regaining rankings. On the other hand it will be more difficult to confirm if a Panda change has been the culprit if and when your site suffers a SERPs fall.

So as we have reiterated many times on this site, content, content, content. Make sure you have quality, original but compelling content on your site. Gain links naturally and do not try to game Google!

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