From 21 April 2015, mobile-friendliness will be a Google Ranking Factor

Google said that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google said this algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide.

If your website isn’t search engine friendly yet, and getting organic traffic from Google is important for your business, now is the time to move to a responsive website.

What impact will this change have on your website’s ranking?

This will depend upon a lot of factors, including:

1. How mobile-friendly your competitors websites are. If they currently not mobile friendly, and they don’t act on Google’s update, you can seize a great opportunity to get ahead of them.

2. How much of your organic traffic currently comes from mobile devices.

To help you crunch the numbers for point number two, watch this video to find out how much of your organic traffic currently comes from mobile devices.

Need help making the most of the data in your Google Analytics account?

And if you have questions or feedback, feel free to leave a comment below.

Until next time

Melinda

About MelindaMelinda aka Mel is a Premier Google Partner, AdWords & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content.
Mel provides results-driven services to Australian businesses and is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.
Please connect at the links below.