Design

FabRiders

An identity for FabRiders: a group working to improve the effectiveness and impact of social change efforts. I loved the part in the brief that said, ‘make it look like something you might see on the back of a truck in Bangalore traffic’. Dirk Slater (head rider) has kindly said ‘What I’m most impressed with is that the logo does not look western, but that it also doesn’t look like a cultural appropriation of something non-western.’