C/MEO COLLECTIVE's vision is to supply experimental designs to dictate future taste. Since its establishment in 2010, C/MEO COLLECTIVE has endeavoured to build its own unique aesthetic through its inspired use of directional prints, premium fabrics and bold silhouettes.

Each of C/MEO's eleven yearly collections hinges from a central theme, which inspires the fundamental prints, shapes and fabric. Therefore, each C/MEO range can be seen as a capsule collection, where one range can stand independently from the other. Together, they form a formidable collage of wearable innovation. In this respect, C/MEO garments can be considered innovative, as the process behind their creation runs deeper than just clean lines and following trends.

A C/MEO girl can find her own interpretation of the garments, which is an empowering motive for the design team to reach new heights and take risks. "We want our clothes to create an emotional impact with our audience," Siham explains. "I want the customer to feel as inspired wearing the garments as I do when I design them."