Know When To Abandon Goals

Setting goals and sticking to them is important to every food truck business. But from time to time, as a vendor, you should reevaluate your goals. I never like to suggest that someone quit on a goal, however sometimes it is necessary.

Here are a couple of warning signs that it might be time to abandon a goal you’ve set:

Your goals have unwanted consequences. If you’ve committed to exercising every morning but find that you’re too tired to be productive in the kitchen or on the truck the rest of the day, something needs to change. In cases like this, adjust the goal itself or at least how you go actually achieve it.

Your goals prevent other objectives. Most people set several goals for themselves or their business. If one goal prevents you from reaching another one, you must prioritize each to determine which is more important.

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.