Kia’s new design identity leads to record sales

Abstract/Summary

At an event like the Los Angeles Auto Show, it’s obvious that automakers spend millions (possibly billions) of dollars competing to get a new car buyer’s attention.

From the elaborate auto show stands to the full-on multimedia presentations to the post-show new vehicle media drive events, everyone is spending big bucks to differentiate themselves in a market where the bandwidth between reliability, features and pricing is paper-thin.