Industry analysis

We speak about data being the new oil - and really, it can be just as slippery.

Many organisations struggle to take hold of their media data by either not having sufficient access to it, or by drowning in so much they don’t know what to do with it.

This is particularly common when looking outside your organisation at the market, industry or specific field of expertise. Understanding where it's going, who is best placed to take advantage of trends, potential shifts or even predicting what the next steps may be to lead the pack can be incredibly tricky. Luckily, we love data and diving into the detail to uncover insights you never knew existed. We’ll even look at measuring within your organisation’s context to see how you’re tracking alongside others, if you’re doing things differently and identify indicators that allow you to proactively make changes.

If you’re not sure whether it’s the right time to make a jump, if there’s a gap your business can fill, or whether there are other businesses playing in the same space, our team of analysts can help you get a better picture of the landscape.
This can also be used to identify potential partners to collaborate with either inside or outside your core industry.

Our team’s specialised knowledge and experience enables us to get to the core of any issue/s quickly without causing business disruption. We’ll give you access to information you didn’t know – and tell you where we see the story going.