A sense is a physiological capacity of organism that provides data for perception. So most of the time humans decide the images by their first impession. Humans always like to see a pretty and attractive things,Designers become a main role to create and design what should present for the viewer to have a right impession.

Believe

Accurate Data and information can lead to a right target, I believe every product & service need to follow Discover > Explore > Test > Listen 4 principle of UX activites in the product & sevice design cycle!

Good design prompts desire. More than a mere art or craft, good design is based on principles of psychology, aesthetics and marketing that are proven to communicate quality, build brand recognition and drive sales.