NC-SYNECHRON

Synechron to Integrate Double Effect and Team Trade to Bolster Its Consulting and Technology Capabilities

Synechron, one of the fastest growing digital, business consulting and
technology service providers, announced its corporate brand integration
with Double Effect and Team Trade - companies it had acquired in the
past few years, to further augment its consulting and technology
capabilities. Post-acquisition, Double Effect and Team Trade were
operating as independent entities and brands. However, this brand
integration strategy will see both these entities merging into the
parent company – Synechron, fortifying the overall consulting and
technology business/practice. As part of Synechron’s recently announced
‘Power of 3’ strategy, this move is also aimed at providing all
consulting and technology services combined with digital under a single
brand umbrella in order to leverage Synechron’s robust brand equity,
also fueling its ambition of being a billion dollar company by 2020.

Founded in 2003 in Amsterdam, Double Effect houses 100+ business
consultants spread across eight global locations. The Dutch consulting
firm works for banking and financial institutions including corporate,
investment and retail banks, asset management companies and pension as
well as insurance services. In 2013, Double Effect became part of the
Synechron group.

Team Trade, founded in 2000, is a Paris-based firm specializing in
business consulting and financial software integration. The firm has
significant presence in Paris, Luxembourg, Milan, London, New York and
Singapore covering the European, North American and Asian markets. Team
Trade became part of the Synechron group in December 2014.

“Double Effect’s business consulting portfolio is perfectly aligned with
the geographical, business, client and service coverage of Synechron. By
operating as a consulting arm of the Synechron brand, all our client
relationships and alliances will witness a greater value addition
through our combined capabilities. We are very excited about this
transformation,” said Bas Heijnen, Managing Director, Double Effec
t
on this occasion.

“Considering the roll out of the recent business transformation strategy
by Synechron, this is the right time for brand integration of Team Trade
with Synechron as providing technology and consulting services under the
merged identity will have a positive impact in the eyes of clients and
other stakeholders,” said Pascal Rellier, Managing Director, Team
Trade
.

“For Synechron, Double Effect and Team Trade, this mutually beneficial
move is a major opportunity for offering a niche, augmented set of
technology as well as consulting services for the financial services
industry. This brand integration will add more depth to Synechron’s
current value proposition and enable our global clients to avail
business solutions with a 360-degree perspective, encompassing business
consulting and technology combined with digital transformation services
under a single roof,” commented Faisal Husain, Co-founder and Chief
Executive Officer, Synechron
.

This brand integration will come into effect on April 4, 2016 and will
be a critical step for Synechron in order to strategically re-align its
technology and consulting service capabilities in all its service lines.

About Synechron

Synechron, one of the fastest-growing digital, business consulting &
technology services providers, is a $350 million firm based in New York.
Since inception in 2001, Synechron has been on a steep growth
trajectory. With 5,000+ professionals operating in 16 countries across
the world, it has presence across USA, Canada, UK, France, The
Netherlands, Switzerland, Luxembourg, Serbia, Germany, Italy, UAE,
Singapore, Hong Kong, Japan, Australia and Development Centers in India.
Visit us at www.synechron.com
.