Hotstar gears up for surge in live sports streaming

BANGALORE, INDIA: Hotstar and Akamai have renewed their partnership to deliver live sports content such as the ongoing Indian Premier League(IPL) and the upcoming 2016 Summer Olympics in Rio.

Hotstar has seen a huge surge in viewership for Live sports, as audiences turn to mobile as the primary screen for cricket updates and streaming.

“Since the launch of Hotstar in February 2015, we have seen a 10x increase in online viewership for sporting events. Planning for concurrency in live sports is a big part of delivering an outstanding uninterrupted experience for our users and Akamai has been an instrumental partner in helping us scale numbers that are very rarely seen online globally,” said Ajit Mohan, CEO, Hotstar.