Event Details

"Brand" is the name, term, design, symbol or any other feature that identifies one seller's good or services as a distinct from those of other sellers. As a social media marketer, you want our brand to be remembered and recognized not only in real life but online as well.

This month, one of Maine's top brand managers, Rob Robinson from Tom's in Maine will share his knowledge at Social Media Breakfast Central Maine.

Learn how to create brand consistency across multiple social media networks, best practices and what not to do!

"In 1988, after 18 years in business, the Tom's of Maine community realized that we needed to formalize our values and beliefs into foundational documents to help guide the future growth and management of our company. Led by Tom and Kate Chappell, our cofounders, the community met and grappled with such thorny philosophical concepts as ethics, science, legality, emotion, and morality and how it all applied to running a sustainable business eventually emerging with our Reason for Being."

Reason of Being

To serve our customers' health needs with imaginative science from plants and minerals;

To inspire all those we serve with a mission of responsibility and goodness;

To empower others by sharing our knowledge, time, talents, and profits; and

To help create a better world by exchanging our faith, experience, and hope.

Rob Robinson is the Brand Manager for Citizen Engagement at Tom's of Maine, and responsible for managing the company's social media, eCommerce and consumer affairs activities. He has been with the company since 2001 and has played a major role in developing Tom's brand positioning, marketing strategies, and social responsibility programs. Before joining Tom's, Rob spent his entire career in the nonprofit sector where he developed a passion for supporting values-driven organizations. He currently resides in Kittery with his wife and two children.

2013 Hosting Sponsor

College, founded in 1894, is a private, liberal arts and business college in Waterville, Maine. Thomas offers a rich professional studies curriculum for undergraduate and graduate students in a wide variety of programs including business, arts and sciences, criminal justice, education, and technology. Thomas is focused on providing an accessible and affordable quality education to any student who is motivated to work hard and succeed. Thomas provides a supportive learning environment for all students, many of whom are first generation college students, and encourages them to discover and fulfill their unique potential. Thomas offers its students a Guaranteed Job Program and Guaranteed Tuition. For more information about Thomas College, please visit www.thomas.edu.

Supporting Sponsors

TOCmedia is the host and founder of Social Media Breakfast Central Maine.