Naya Mard Nayee Soch

A Campaign on Involving Men and Boys to Address Declining Sex Ratio

There are a large number of laws in the country which are aimed at gender equality and raising the status of women. Many of these laws however have remained ineffective and there is little public debate or discussion on the need for such laws being implemented in letter and spirit. The Campaign on Involving Men and Boys to Address Declining Sex ratio was aimed at starting a discussion among men, especially among youth and men about the importance of gender equality in the context of men and masculinities and the need for such legal interventions for upholding women’s human rights. This campaign called Naye Mard Ki Nayee Soch ( New Men Think Differently), developed communication messages aimed at new gender equitable behaviour among men and a community based campaign was implemented across 350 villages and 20 districts in the states of UP, Rajasthan and Orissa, involving youth, teachers and media persons.