Benefit Cosmetics

Twin sisters Jean and Jane Ford moved from their Indiana hometown to California to pursue modeling, but soon found that they'd rather create makeup than pose with it. They opened their San Francisco boutique in 1976 and gained a loyal following for their candid attitude and unique products. From cheeky product names (Dr. Feelgood, Ooh la Lift) to pop-happy graphics, the line makes it clear that even the most hardworking beauty products don't have to take themselves too seriously. Need even more inspiration? Our customers can't stop snapping photos of their favorite Benefit products—browse and shop their pics now!