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IAAF chief Coe quits role as ambassador with Nike

Sebastian Coe is stepping down from his ambassadorial role with Nike, the IAAF president said yesterday.

Coe, who leads the ruling body of world athletics, has worked as a paid ambassador for the sportswear firm but faced repeated questions about a potential conflict of interest.

An internal Nike email leaked this week appeared to show him supporting the bid of Eugene, the US city with close links to the company, to host the 2021 world athletics championships.

Coe also announced that CSM, the sports marketing firm he heads, will not tender for any contracts that might lead to allegations of a conflict of interest.

“I have sought advice from the IAAF’s Ethics Committee to review my interests and was told I could retain my positions in Nike and CSM as long as I do not seek to influence any decisions that could influence them,” Coe said.

“I’ve made the following decisions: I’ve stepped down from my ambassadorial role with Nike which lasted 38 years. The current noise level around it is not good for Nike or the IAAF and is a distraction.”

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