Hyde was founded by two friends with a passion for the outdoors, adventure, and equipment that is built to last. We were born and raised in Milwaukee, Wisconsin where we continue to live and work. Our mission is to blend staple outdoor products with innovative designs and modern technology in order to enhance the user experience; the outdoors has been a crucial part of our growth and development as people and we’d like to bring more people outside and off the beaten path so that they experience the same. We believe that equipment which makes adventuring easier, more comfortable, and more fun is key to spreading the outdoor lifestyle.