The Great Viennese Café: A Laboratory

Phase II, 5.10.2011–4.3.2012

StadtFabrik (City factory)

#1 Commoning

design new strategies

In the newly developed formats departure/ MAK d>link, d>lab, and d>nite, renowned international design experts will enter
into an exchange with representatives of Viennas creative industry to interrogate, challenge, and shape relations between
design, industry, and society. Different events will provide an opportunity of looking out together for newpossibilities, interfaces, cooperations, and, eventually, fields of activity.

Strategies for the FutureThe potential of design as a strategy of economic innovation and social change will be in the focus of the successful cooperation
between the MAK and departure, the creative center of the Vienna Business Agency. In a joint initiative, the MAK with its
historic mandate as a site of encounter between “Art and Industry” and departure with the objective to integrate cultural
and creative achievements into the city’s economy, activate an exchange of creativity and the economy in order to respond
to the complex social, economic, and ecological challenges of our time.

In doing so, the “design> new strategies” program series provides a platform to usher in new types of cooperations as the
search for sustainable economic models calls for approaches that transcend boundaries between disciplines and traditional
ideas of incompatibilities. Future-oriented models involve strategic partnerships in the areas of creation, research, and
production. Design is seen as a strategy in itself, which as an intercreative practice helps conceptualize, communicate, and
realize new cultures of products and services.

The research laboratory for new fields of work in the creative industries—the StadtFabrik [City factory]—is a cooperation
project between the Vienna Business Agency, Creative Center departure, and the MAK, curated by IDRV – Institute of Design
Research Vienna. The objective of the StadtFabrik is to discover and visualize future urban potentialities. The topics of
2017 were NEW CREATIVE WORK, NEW SOCIAL WORK, and NEW SUSTAINABLE WORK will be undergoing thorough study. The MAK and the Vienna Business Agency are continuing their cooperation with CityFactory 2018. Within the framework of the CityFactory—in cooperation with the IDRV – Institute of Design Research Vienna—the Design Future Map Vienna will identify the potential for alternative forms of work, production, and consumption for a sustainable, future-oriented
lifestyle in Vienna. MAK.at/cityfactory2018

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of the event by the MAK. Your data will not be passed on to a third party. After the end of the event, your personal data
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provided by you on the registration form (name, e-mail address, and telephone number) will be processed by the MAK solely
for the purpose of organizing the art education event in question (workshops, holiday games, guided tours, etc.) and will
be deleted after the event is over. Please note that children and young people under the age of 14 years may be registered
only by a person having parental authority under the latter’s name (see legality of data processing according to § 4 (4) Data
Protection Act of 2000).

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