Minister

"Minister is a private label of Ministry of Brewery – beer shop in Poznan, Poland. Product has arrived on the market in october 2011 in two variants, Minister Pils and Minister Wheat Beer. Ostecx Créative is responsible for packaging design and creation of promotional materials for newborn beer brand.

Cooperation within Ministry of Brewery and our agency has started in summer 2011. After changing the logo and developing the website of the shop we have begun the works on the Minister beer packaging design and it's communication. The common goal of the client and agency was to create unique and modern label inspired by european brewing culture and tradition.

Design of the packaging is based on the original drawing made by polish illustrator Kinga Offert-Ploszaj and Bradley Initials font. Two variants of the beer are distinguished by color code – Minister Pils comes in PANTONE Black C, Minister Wheat Beer is designed with PANTONE 311 C.

Thanks to positive reception of packaging design by potential consumers and small advertising campaign in points of sale and at Ministry of Brewery's Facebook profile, premiere of the new brand has been successful. 1600 bottles, which was entire supply, was sold out in one week time."

Gosciszewo Brewery – The Characters

Gosciszewo Brewery's beer has been on the polish market for over 20 years, but their packaging didn’t supply them sufficient recognition, and it didn’t build strong and consistent brand. They recently redesigned and created a new visual identification for the brand and brewery portfolio. That resulted in creating a new product line: The Characters, with characters that became the faces for each style of beer.

Au Yeah!

We love the homemade raw quality of this beer bottle label. "Au yeah!, a valencian beer with an american style, dixie inspiration, texas beer hops and an authentic flavour. The mixture of cultures is shown with a touch of humor in the naming, a unique graphic design and a handmade typography."

Hops & Grain Brewing

"Owner & head brewer Josh Hare has recently opened the doors on Hops & Grain Brewing, one of the most anticipated craft breweries in Austin, Texas. Josh spent the last 10 years combining his background in science and love for beer into an art form. He already has a long list of local chefs hoping to collaborate on private labels. Hops & Grain crafts modern beers rooted in traditional styles and old world techniques, while focusing on an operational philosophy called "sustainable brewing".