2Rhyming

We all live for the moment when we come across the perfect slogan that both makes sense and rhymes. So, slogans like “Defiance for Science,” or “Respect Existence, or Expect Resistance” are perfect.

3Personal attributes

Having a sign that makes blatant references to someone or something in particular, will guarantee to get you some “hell yeah’s,” as well as a few laughs. A sign that says, “We Shall Overcomb” clearly draws a reference to Donald Trump’s infamous hair. And as far as Midgley is concerned, it’s an awesome one.

4Incredulity

Protests should be taken seriously, but it’s always nice to have humorous slogans in the mix to lighten the mood a bit. But, you always want to make sure that your sign is supportive to the folks around you.

According to Midgley, a sign that says “I’m With Them,” with a series of arrows pointing in every which direction is a perfect example of this. It plays on Hillary Clinton’s 2016 presidential election campaign slogan, and shows solidarity with fellow protestors.

5Mirroring

Taking a popular slogan that doesn’t necessarily relate to the protest at hand, but switching a few words to do so is also a great idea. Midgley uses the Dunkin’ Donuts tagline to perfectly illustrate his point. Instead of “America Runs on Dunkin’,” a say “America Runs on Science.”

6Positivity

We know that protesting rarely comes at the result of anything upbeat, but having protest gear that gives a positive edge is another way to show solidarity with other marchers. Signs like “Science Saves Lives,” or “Love Trumps Hate” can go a long way.

7Repetition

And lastly, feel free to recreate a sign or slogan you’ve already seen floating around. The more notable, the greater of an effect it’ll have on spectators.