Echo Automotive was the recipient of the award in recognition of its flagship product, the EchoDrive™ bolt-on hybrid electric kit for fleet vehicles that was showcased at the Company's booth throughout the well-attended trade show. Echo Automotive views this award as commercial validation on how well the EchoDrive™ technology resonated with the marketplace.

"The Work Truck Show is the launching pad for dozens of new products every year," said Steve Carey, NTEA executive director. "That our panel of trade media editors and fleet managers chose the EchoDrive bolt-on hybrid electric kit as the most innovative product introduced at the show is a testament to the product's uniqueness and potential value to the industry."

Echo reported positive feedback and reviews by all participants who visited their booth or enjoyed the opportunity to drive the EchoDrive™ demonstration vehicle. The Company also noted a number of sales inquiries for its EchoDrive™ product at the show, as well as strong and steady crowds in its booth. It also experienced favorable feedback from participants who drove the EchoDrive™ demonstration vehicle as part of the "Green Truck Ride-and-Drive" program at the Work Truck Show.

"Receiving the Work Truck Show 2013 Editors' Choice Award accentuates the tremendous efforts and results from a fantastic show we had at the NTEA event," stated Jason Plotke, Echo President. "We were advised that over 120 products were eligible for this award at the show. Consequently, we view the receipt of this award as a significant third-party market validation that EchoDrive™ is being well received by the marketplace."

In related news, the Company wishes to remind of its Open House and Investor Day scheduled March 22nd at 2pm EDT at the Company's Anderson, Indiana facility. Space is becoming limited, so please visit the Company website (www.echoautomotive.com) to register (see link on the home page) or if you prefer to register in person (or have questions), please contact Investor Relations representatives David Waldman or Natalya Rudman by phone (212-671-1020x304) or email: investors@echoautomotive.com.

"After the success at the trade show, our upcoming Investor Day announced for March 22nd is a perfect follow up to the strong showing we had at the NTEA event," added Dan Kennedy, Echo Automotive CEO. "We are excited about continuing to showcase our product and abilities to the marketplace."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at: www.echoautomotive.com.

About Echo Automotive, Inc. (OTCQB: ECAU)
Echo Automotive, Inc. develops technologies and products designed for cost effective conversion of existing vehicles into fuel-efficient hybrids and plug-in hybrids. The key to Echo's strategy is the bolt-on nature of its solution that introduces little or, in some cases, almost no additional points of failure, making it low risk compared to competing solutions. For more information, please visit www.echoautomotive.com.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new technologies and development stage companies. These forward-looking statements are made as of the date of this news release and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our current report on Form 8-K filed October 15, 2012, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.