Do the social media giants care? of course not. All they care about is large numbers, your personal data, and advertising.

The truth is that social media apps designed to help you communicate with other people actually make you feel more lonely.

The more time young adults spend on Facebook, Twitter, Pinterest and similar sites the more likely they are to feel cutoff. More than two hours a day of social media use doubles the chance of a person experiencing social isolation.

Both higher numbers of visits and the total time spent online have negative effects according to the American research, carried out in 2014 on almost 1800 people aged 19-32 years of age, by the University of Pittsburgh School of Medicine.

The researchers said “we are inherently social creatures but modern life tends to compartmentalise us instead of bringing us together”.

They believe that social media use displaces more authentic experiences because the more time a person spends online, the less time is left for real-life contacts. Obvious really.