VFM Leonardo has announced that HotelREZ, the international global representation company offering tailored GDS, CRS, booking engine and full service sales and marketing solutions, has adopted VFM Leonardo’s VScape Digital Asset Management System Enterprise Edition to streamline the process of managing and distributing visual content to electronic channels for its member hotels.

The VScape Enterprise interface will be integrated with the HotelREZ platform providing member hotels with a seamless login to manage their images and distribute them not only to HotelREZ consumer sites but also the electronic channels and websites in VFM Leonardo’s VNetwork™.

“In the digital age, having impactful visual content available to travel shoppers online is the key to increasing hotel bookings, Mark Lewis, Managing Director, HotelREZ said. “Using VFM Leonardo’s industry-leading technology, we are able to offer our member hotels another valuable way to market their hotels online and drive results by making visual content that showcases their hotels, available to millions of online travel shoppers.”

In addition, HotelREZ has chosen VFM Leonardo’s VBrochure Online Merchandising System for its hotels to distribute rich media content to the VNetwork.