A Cincinnati traffic reporter has gained global attention for his dramatic on-air parody of a Disney movie song.

WKRC's Bob Herzog changed Let it Go, sung by Princess Elsa in the animated movie Frozen, to Just Don't Go to reference the winter weather.

As images of cars skidding on ice and traffic conditions play, Herzog dramatically sings lines like: "I must share what dispatchers say, all the traction's gone. School's closed or at least they're on a delay."

A YouTube video of Friday's performance has already half-million views.