What is wearable technology, and why is it relevant to Latinos? You’ve probably heard of, or even own, an Apple watch or Google glasses, but this category also includes anything from a FitBit to Spartan’s fertility sensing boxers. As of 2015 Latinos now surpass Non-Latinos in mobile device ownership, 87% vs. 79%, and have a general opinion that mobile technology is appealing and affordable (DATOS 2015). So now we have to ask, how quickly will Latinos adopt wearable technologies? According to Victor Hernandez 2016 may very well be the year that determines how accepting of this technology consumers really are.

Is your business ready?

Ready to adjust your marketing and media strategies? Ready to keep your consumers informed no matter how they receive their information? In short, ready to adapt?

Join us on March 23rd to hear directly from Hernandez on current global tools and trends in the wearable tech space. As the current Director of Media Innovation for Banjo and recent fellow of the Donald W. Reynolds Journalism Institute, Hernandez comes with a wealth of experience and information about wearables and digital storytelling as a whole.

Here at Collectivo we are committed to bringing you the best and brightest speakers around each event’s topic – whether that means local talent or bringing someone to our city. Take advantage of this unique opportunity to pick Hernandez’s brain as he is in town for one night only! As always, be prepared to have some great educational take aways, network like crazy, while enjoying good food and craft beer…for FREE!