"I love the improvements - great job!!" BarbaraUSA"Fabulous. More features than I probably will be able to use in a long
while."Brian
KurtzTaylor,
MI"Fantastic! This is a vast improvement over the original
version." Brenda
HarnessUS"Blown away by the incredible features." Woody
LongacreTempe AZ,
USA"Amazing! I LOVE it!"

Colin GreenSydney, Australia"Great improvement of a superb product" Ed
JacksonWoking,
UK"Very impressive! I have been using the SBI site builder, which in itself is
an impressive tool. After seeing the new version of XsitePro though, I can honestly say that it is
second to none, in terms of functionality and features." Cesar
CamposSydney,
Australia"Absolutely amazing! I thought I'd seen the "BEST" website building software
in XSitePro v1 - version 2 just takes website building and developing to a whole new level. Sheer
brilliance!" Alan
HowellsStoke on Trent,
UK"EXCELLENT" DeannaWisconsin, USA"It looks awesome. The best just got better." SimonWiltshire, UK"WOW!!!" Judie
Brown
Washington, USA"I can hardly breathe! There is SO much stuff. I'm choking with
excitement!" Harold
Jaynes
Washington DC"WOW! FAR-OUT! GREAT! TREMENDOUS! This is coming from a web developer, not a
novice! I have so many clients that I have put on hold - waiting for the added features. These
features will save me so much time which will add revenue in my pockets...It's like going from the
horse and buggy to a Ferrari!" Betsy
ParsonsVirginia,
USA"Fantastic!" Andrea
Wilson
Vancouver, Canada"Wow...so many new, exciting and upgraded features this is going to make
website building a really fun project." Connie
UprightVirginia"I think it is a really powerful piece of software ... I am an experienced
marketer, as well as a web designer with FrontPage, DreamWeaver CS-3 and others. You guys have done
it again!" Ettione
StuckeyUSA"Superb improvement on an already excellent tool." James
MitchellUnited
Kingdom"Beyond all
expectations!"
Shush AryaUK"WOW! WOW! WOW! There seems to be everything that anyone will need to create
great content sites. And the easy tools to put video, ssn, rss feeds, and right now my mind is
swimming in awe."Steven R Shover Sr
Texas, USA

Paul Smithson - 26th March 2009Search Engine Optimization (SEO) is
extremely important to anyone who does business on the
Internet. Whether you’re a modest little niche web site or a
monolithic giant such as MySpace or the BBC, it doesn’t matter
- SEO should always play an integral role in your marketing
plan.

SEO comprises of two major factors -
on-page and off-page. On-page factors are things like
your title tag, your keyword density, and alt text on images.
Off-page factors include things like the links coming into your
site and the anchor text used for
them.

Here are a few simple tips to keep in
mind.

You should make sure you use your most
important keywords in your title tag. This is one of the
most important parts of on-page SEO. Your title tag needs to
have keywords in it, but don’t stuff it with keywords. Your
title should have between five and ten
words.

Keep in mind that the title of your page is
what search engine users will usually see as the clickable link
to your site, so it needs to be something that will encourage
clicks. Ideally, your most important keyword phrase should
appear very early in your title tag, then you can have another
phrase or two after that.

You shouldn’t overlook the Meta Description
tag. Although many search engines don’t use the
description tag for ranking, they do sometimes use it as the
description that is shown in the search results. This
means you have a great opportunity to convince people to click
your link instead of the other links on the
page.

Next, you should be sure to use your
keywords on your page at least twice. Just type
naturally. Don’t try to worry too much about keyword
density. Just use your main keyword phrase, plus an
additional one or two related phrases, at least twice in the
text. Any more than that and you risk being penalized for
over-optimization so try to use variations rather than exactly
the same phrase every time.

More and more search engines are putting
code into their algorithms that look for natural writing.
It’s very important that your content appears to be very
natural. Always write for readers first and search engines
second. The search engines are getting cleverer by the day and
the time is coming to an end where pages over-stuffed with
keywords rank well. Indeed, many sites that overuse keywords
are disappearing out of the rankings.

Off-page factors can actually carry more
weight than on-page factors. An increasing number of search
engines are realizing that on-page factors can easily be
manipulated by the webmaster of the site, so they’re taking
off-page factors into account and giving them much greater
weighting than they may have done several years
ago.

Perhaps the most important part off-page
optimization is anchor text. Anchor text is the text that
is used to link to a web page. If your site is about
polka dot bikinis you should aim to try and get people to use
that when linking to your site, e.g. “Click here for more
information on Polka Dot Bikinis”. Obviously, you don’t always
have control over what anchor text people linking to you use,
but you’d be surprised how often people are willing to change
the text if you send them a friendly thank you e-mail for
adding the link to their site and a gentle request to use your
suggested wording.

However, if you have far too many sites
linking to you with the exact same anchor text, it doesn’t seem
natural. If this happens, you could be penalized for it
if the search engine algorithms think that the linking has been
artificially created. Also, as you’re gaining backlinks,
be sure not to gain them too quickly. If your site is
new, don’t get more than 100 or so backlinks per week in order
to appear natural.

The suggestions above are just the tip of
the iceberg as far as search engine optimization is concerned.
Luckily, there is an ever expanding wealth of knowledge on the
Internet and you should make it part of your on-going learning
program to try to keep on top of the latest developments to
ensure that your sites rank as well as they possibly
can.

About Paul Smithson -
Paul Smithson is the founder of Intellimon and the driving
force behind the best-selling XSitePro web site development
tool. Since graduating in Business Strategy and Direct
Marketing from two of Europe’s leading business schools, Paul
has set up five multi-million dollar companies, one of which is
now owned by the BBC. His areas of expertise include business
strategy, e-commerce, on-line and off-line marketing, software
development, and maximizing the potential of on-line
businesses.

For more information about
this, and many other Internet Marketing-related
topics, visit Paul Smithson's site,
www.xsitepro.com.