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Grassroots Marketing with an Edge

In this 1 hour webinar hosted by BizCentral USA, we take a look at small business marketing methods, more specifically grassroots marketing. Learn how to turn the traditional methods up a notch! For more information, please visit: http://bizcentralusa.com/marketing_services.php

3.
I. What is Grassroots Marketing
II. The 3 F’s of Grassroots Marketing
III.5 Grassroots Marketing Methods
IV.Putting it all Together

4.
• The most affordable type of marketing.
• Consists of using resources you already
have to spread the word about your
product or service.
• Market your company, organization,
products or services on a local and on a
personal level.
• Works best when a combination of
activities are implemented.

5.
• Grassroots Marketing
Will:
• Build momentum until
you have your own
“fan section”.
• Form a ripple effect
among your
community.

8.
• Leave people with a memorable
experience.
• Don’t forget to research the market to
better ignite the fire.
• Nothing is worse than attempting to
appeal to a crowd that can not
relate.

9.
• It’s important to have Speaking
multiple layers to Engagement
each campaign.
Press Release
• Tap into the
resources of your Community
partners. Event
• The idea is to keep Public Service
everything fresh. Announcement

10.
• The best way to get people excited
about your products or services.
• Remember, your products must
deliver.
• Look at everything objectively
• Ask for feedback
• Great way to get forgiveness

12.
• This is the method where you directly call your
potential customer.
• If you are going to implement a direct phone
call campaign, make sure you are not calling
anyone on the “Do Not Call” list.
• https://telemarketing.donotcall.gov/
• Rather than directly pitching your product or
service invite them to an event or offer them a
free item etc.

13.
• Use direct calls to both:
• Retain Customers
• Attain Customers
• Dallas-based Canyon
Cafes sent congratulatory
letters to recently promoted area workers.
"Come pop a cork with us," read the
personalized greetings, which offer free
champagne or wine at two their six restaurants.

14.
• This method takes some inner talents that
maybe you didn't even know that you had, but:
• Who knows your passion better than you?
• Public speaking may not be your "thing", but if
there is someone in your company that can do
it, I would recommend it.
• This can also be a chance to utilize connections
that you have made throughout the
community.

15.
• So maybe speaking in front of a large
crowd isn’t your thing.
• New trends on speaking
engagements:
• Host seminars or webinars
• Simulcast your events
• Record an interview and share it via video
• Podcasting

16.
• Consists of going around your city or
neighborhood and speaking to people
directly, placing flyers & posters on doors,
cars, community boards etc.
• Remember to do your demographic
research on your target areas.
• Pay attention to community ordinances
and restrictions.

17.
• Canvassing can consist of
a few additional methods:
• Get a stand at:
• Local Farmers Market
• Grocery/Specialty
Store
• This is a great time to bring
in the 3rd F of Grassroots
Marketing…. Free

18.
• Word of Mouth
Marketing:
Giving people a
reason to talk about
your products and
services, and making
it easier for that
conversation to take
place.

19.
• Educating people about your products &
service
• Identifying people most likely to share their
opinions
• Providing tools to make it easier to share
information
• Studying how, where, & when opinions are
being shared
• Listening & responding

20.
• Word of Mouth
• Focused more specifically on the product or
service the consumer received
• Typically starts off stronger & dwindles down.
• Viral Marketing
• Typically reserved for programs where the
advertising is talked about as opposed to
the product itself.

21.
• The act of getting out into the community and
meeting potential consumers, strategic
partners and other professionals.
• Effective business networking is the linking
together of individuals
who will become
walking, talking
advertisements
for one another.

22.
• Networking Tips:
• Keep in mind it is about being genuine
• Know what your goals are for each event
• Take volunteer parts in groups or
associations
• Ask open-ended questions
• Have your elevator pitch ready
• Follow-up promptly