Lululemon Fat Shames Women--Again. This Time With a Window Display.

shefinds | beauty

If you thought Lululemon was apologetic for founder Chip Wilson‘s comments about women with shapely thighs, think again. Despite Chip’s non-apology, the brand is ruffling feathers again with a poem plastered on a store window in Maryland. The display at a Lululemon location in Bethesda Row read “Cups of Chai/ Apple Pies/ Rubbing Thighs?” It was taken down quickly, but not before being spotted by a Twitter user.

The poem appears to fat shame women for their eating habits and for having fuller thighs, in the same way Wilson blamed women whose thighs “rub together” for a defect in Lululemon’s yoga pants. At Lululemon, fat shaming seems like a companywide policy.

Once news of the window display hit social media, the brand posted the following apology: “We’re deeply sorry. We celebrate that thighs rub together – ours do too.” Call us skeptics, but we find that a little hard to believe.