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We ride. We ride a lot. We have a first-hand idea of what riders like,want and need. If we find a deal that we can't pass up, we'll pass the savings on. If we find products that make us say "sweet", we'll bring those to you too. It's that simple. You can search for a lower price, but chances are we already did, and offer a better deal. We're obsessive about finding a great deal so you don't have to be - spend your time riding instead.

We are located in Milwaukee WI. Being centrally located between the coasts allows us to provide equally fast shipping to the entire US. International shipping is also available. We ship fast! Even more importantly, we give you reasonable shipping choices like First Class Mail, so the $2 part you need doesn't cost you $7 in shipping.