Business Environment in a Global Context

First Edition

Andrew Harrison

Focuses on the business environment in its global context and offers comprehensive coverage to enable both postgraduate and advanced undergraduate students of business and management to fully grasp this subject area

The final part of the book looks in-depth at each geopolitical region, providing a real insight into the different issues facing Europe, the Americas, Asia and Africa

Emphasizes the importance of conceptual analysis and international examples to help contextualize the business environment

Employs an exciting 'issues-based' approach to present an holistic view of the international business environment, while integrating the PESTLE approach through the text

Provides the rigour required of a postgraduate text, whilst maintaining an accessible style suitable for international students and those new to the subject

Business Environment in a Global Context

First Edition

Andrew Harrison

Description

This is the first textbook on the business environment written for postgraduate courses, specifically providing the theoretical rigour and international focus required.

The global context of Andrew Harrison's textbook provides a backdrop against which a variety of external elements of the business environment can be viewed. Harrison explores the key issues influencing the environment at different spatial levels, including the impact of globalization. A full complement of pedagogical features are consistently applied throughout the book to support students and to ensure they benefit fully from the international content of Harrison's work. The book is packed with up-to-date examples from the World Cup to no-frills airlines and companies such as Nokia and
Ericsson, while covering the latest effects of the global financial crisis. Figures and diagrams are employed throughout the book to bring the concepts of the business environment to life. Harrison includes opening scenarios to catch the reader's attention, and discussion questions, research topics, and case studies to encourage discussion and further exploration of topics. A brief introduction to economics is supplied at the end of chapter 1, for those students who require additional support in this area.

Business Environment in a Global Context

First Edition

Andrew Harrison

Table of Contents

Part One: The Changing Nature of the Business Environment 1. Introduction to the Business EnvironmentAppendix to Chapter 1: The Basic Economics of Markets2. The Globalization of Business3. The Regional Business Environment (Sub-National Regions)4. The National Business Environment5. The International Business EnvironmentPart Two: Key Dimensions of the Business Environment 6. Business Models in Contrasting Cultures7. Business Ethics and Corporate Responsibility8. Internationalization of Business in a Changing Environment9. Markets, Competition and Regulation10. Technological Change11. International Risk12. Key Themes in the Business Environment: Concluding CommentsPart Three: TheGeopolitical Context 13. Towards a New Europe14. Contrasting Developments in the Americas15. Asia's Economic Potential16. Africa's Struggle for Reform

Business Environment in a Global Context

First Edition

Andrew Harrison

Author Information

Dr Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in Further Education before moving to Teesside University. He has also been a Visiting Lecturer at the Fachhochschule in Coburg, Germany, the State University of Uzhgorod, Ukraine, and the Technical University of Kosice, Slovakia (ongoing). In 2008, he was awarded an honorary doctorate by the Technical University of Kosice.