Pokémon groomer

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A Pokémon groomer is a person who improves a Pokémon's friendship by giving it special treatment to bring out its best. A groomer's services are not limited to typical grooming activities and may include treatments like massages and spa treatments. They were first seen in Generation II, and have appeared in every subsequent core series game. Typically, a groomer's services are only available to one Pokémon per day.

Friseur Furfrou

In addition to general Pokémon grooming, Generation VI introduces Furfrou, a Pokémon who can be groomed to have different haircuts. This is performed by Friseur Furfrou, a salon located in Lumiose City. Unlike most groomers, Friseur Furfrou will groom more than once per day for a 500 fee.

Furfrou grooming

The ability to groom Furfrou to have different trims returns in Omega Ruby and Alpha Sapphire. A Pokémon Breeder in Slateport City's Pokémon Fan Club will groom a Furfrou in the player's party for a 500 fee, the same as in X and Y.

In the anime

The first groomers to be featured in the anime were also breeders, such as Brock and Suzy. In Pokémon Fashion Flash, it was shown how grooming a Pokémon through techniques such as massage brings out a Pokémon's inner beauty, making them feel their best rather than merely dolling them up.

Generally, whenever the topic of grooming comes up in the anime, Jessie and James demonstrate a passion for the craft and will use it as a front for their latest scheme. However, their styling tends to be portrayed as tacky and with no regard to the Pokémon's happiness.