When it comes to communicating these days, most people rely on their smartphones. While these devices do facilitate conversation and communication, how helpful exactly are they? Do they really help us connect with others or are they just distracting us from meaningful interactions?

Shiyang He, a designer at Ogilvy, designed a set of ads that show the negative effects smartphones can have on human interactions. His work highlights how iPhones and Samsung Galaxy phones act as a barrier of connecting with one another.

The ads, which were created for the Shenyang Center for Psychological Research, showcase individuals in … Read more

According to Apple, the new iPhone 5 is going to be “the biggest thing to happen to iPhone since iPhone”. We believe it, and are excited for its launch today!

With all the hype already circulating, most iPhone lovers have the same question in mind: what about the camera?

The new iSight camera will boast 8 megapixels, an LED flash, and an improved panorama function. One of its most anticipated new features is the change to a sapphire crystal lens, which is much more durable than it’s predecessor’s standard glass lens. While the 4S included very similar camera specs, they’ve … Read more

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