Experience design

We start by understanding the brand and users' expectation. Then we move to the interface concept, with sketches and mindmaps. We sketch until we reach the ideal experience and convey it into the wireframe.

Interface design

Interface design transposes to the surface what the UX team defines at the structure. Color, typography and icons create the mood for the website. They also make the ambience for a transaction, understanding information, or to accomplish a goal. We start thinking about the interface design the moment we start our investigation on the project. UX and UI mature together to create a whole, one unit.