"After seeing Alec Baldwin on the news," Eve admitted to Vanity Fair, "I thought, What's he playing that's so good he doesn't want to turn his phone off? I got the app because of that." Of course, Eve was referring to Alec Baldwin's recent run-in with airport security on the runway after he supposedly refused to stop playing Zynga's mega popular Scrabble knock-off.

The fiasco actually helped Words With Friends get in front of the public eye--you could say it even helped the game score a Super Bowl ad spot. But it helped Baldwin quite a bit, too. Hell, the guy has worn the incident like a badge on everything from Saturday Night Live to a new Capital One ad. Now, who wants to make Draw Something more popular than it needs to be?