LOS ANGELES--(BUSINESS WIRE)--AMBI Media Group co-founder and CEO Andrea
Iervolino is launching a new blockchain based platform
intertwining social media activity with entertainment viewing. BGisa global and social entertainment platform through which users are
rewarded to watch movies, television episodes and other forms of
content, and receive additional rewards from their friends’ viewing.

Combining the best features from the major VOD platforms and social
networks with an innovative system that rewards users for watching
videos through the blockchain, TaTaTu is an entertainment platform that
incentivizes content consumption by offering digital tokens for views
generated both by themselves and from their friends. The token will
reward users and allow advertisers to pay for advertising on the
platform.

With a team of over 250 developers, as well as a dedicated blockchain
team around the world, the TaTaTu platform is a social entertainment
platform where users can easily invite their friends via their social
media (Facebook, Instagram, Snapchat, WhatsApp etc) to join TaTaTu,
watch and create videos that can be shared with friends, chat with other
members, and share the content they like.

The TaTaTu vision is to offer not only movies and videos, but also
music, sports, and games, to become a 360-degree entertainment platform
that allows both consumers and content creators to monetize their
content, and content viewing, transparently.

The AMBI
Media Group library will be amongst the first content libraries on
offer through TaTaTu. The library consists of an incredibly diverse
portfolio of critical hits, commercial blockbusters and cult favorites.

Said Iervolino, “Social networks and entertainment platforms are making
huge profit by gathering data from their users and selling to other
corporations without rewarding their users. TaTaTu will finally give its
users the possibility to be rewarded for their social daily
entertainment activity. There is a need for a platform to provide higher
levels of transparency to their users, brands and rights holders about
the revenues generated and monetization of users. Audiences need free,
legal and quality content with a simple user experience.”

Iervolino added, “Our goal is to reach one billion subscribers worldwide
in six years to become the first premium advertising platform in the
world. Eventually, by developing and nurturing a community of dedicated
and engaged users, we want to become the largest internet based social
media entertainment studio in the world.”

“Where most content platform business models are based on making the
final user pay for content, generating a market for illegal content
monetization and therefore less revenues for content owners, TaTaTu is
listening to the marketplace and adapting -- giving free access to
content and going a step further to reward users with an automatic
monetization system.”

THE TATATU VALUE PROPOSITION

Users

Thanks to the blockchain, users finally are rewarded for their social
entertainment activity in an open and decentralized way – earning tokens
to watch movies and other content for free, and receive additional
tokens from the movies and the content consumed by their friends.

Users can engage with their friends and be rewarded for their social
media relationships.

Token holders will also take active part in shaping the future of the
platform with the possibility to vote which content the platform should
provide, in a fully transparent and decentralized way.

Content Owners

Rights holders can finally stop being concerned about piracy. They will
monetize every piece of content based on the effective consumption and
real views, with transparent and real time financial reporting with
their IP recorded on the Blockchain.

Brands

Advertisers can target specific audiences placing their ads on a
reliable platform with premium content.

Brands get access to very detailed information about their audience. All
user profiles are verified and all the views and engagement
metrics are real.

About Andrea Iervolino

Andrea Iervolino is one of the youngest, most dynamic and most
accomplished entrepreneurs in the movie business. Since the age of 16 he
has produced, financed and distributed over 60 films. At the age of 13,
he started his first tech company, selling websites in his hometown of
Cassino, Italy. A partner and founder of a number different film
enterprises, his major focus is as co-founder of the multi-national AMBI
Media Group, a consortium of vertically integrated film development,
production, finance and distribution companies owned and operated by
Andrea and Monika Bacardi.

Through AMBI, Andrea has emerged as an industry leader and remains
dedicated to making and delivering high-end, commercial movies for
global audiences. The company, founded by Andrea and Monika 2013, serves
as a top-tier supplier of mainstream projects for both the studios and
major independent distributors worldwide, while working with top
Hollywood talent and international stars.

AMBI, under the direction of Andrea, has quickly emerged as one of the
industry’s most prolific financing, production and distribution
companies with the capacity to develop, package, finance, produce and
sell a broad array of films for worldwide distribution.

In 2015, Andrea spearheaded the acquisition of the Exclusive Media Group
film library, which gave AMBI an incredibly diverse portfolio of
critical hits, commercial blockbusters and cult favorites such as Begin
Again, Cruel Intentions, Donnie Darko, End of Watch, Ides of March,
Hit & Run, Memento, The Mexican, Parkland, Rush,
The Skulls,Sliding Doors, Snitch, Undefeated
and The Way Back, to name a few. In addition to the library
titles, AMBI now has the rights to a number of titles within EMG’s
active movie development slate, as well as all sequel and remake rights
to the popular EMG films.

Andrea’s AIC Studio label, a division of AMBI, is the first authentic
studio model to operate in Canada as a fully integrated production and
distribution company. AIC is a group of Canadian companies specializing
in the financing, production, post production and distribution of
feature films, animated series and television programs.

Prior to co-founding AMBI, Andrea had many notable production credits
early in his career including “The Merchant of Venice,” starring Al
Pacino and “Machete,” starring Robert De Niro; these along with dozens
more highly successful film and television productions in Italy amounted
to a formidable output and reputation that has enabled him to entice
many of Hollywood’s biggest names to his projects.

Of Italian-Canadian parentage, Andrea began producing films on powerful
social issues distributing into schools, thanks to the Cineschoolday
initiative, for which former Italian Prime Minister and Senator for
Life, Giulio Andreotti, was a spokesperson. Multi-awarded, Andrea’s most
recent accolade is the Honor of Recognition as Ambassador of Italian
Cinema in the World at the 2015 Italian Contemporary Film Festival
(ICFF). At the 2014 Venice Film Festival he was presented with the
coveted Mimmo Rotella Award for Best Producer, for his contributions to
the Italian Cinema Industry.

In 2017 the prestigious University of Pisa commissioned and published a
biographical book based on Iervolino's life titled "Da Cassino Ad
Holliwood".