West Brom will have a new sponsor on their shirts for next season, with Zoopla.co.uk an online property search and research company replacing Bodog on the Baggies kits, in a deal that will last until the end of the 2014/15 season.

Reported as the largest sponsorship deal in Albion’s history, Zoopla officially take over on June 1st. Founder & CEO of Zoopla, Alex Chesterman said of the deal: “We are very excited to be partnering with West Bromwich Albion, a family club with a rich heritage and some of the best fans in football. This deal will help raise our brand awareness and reach a huge audience, and is a further step in our mission to make Zoopla.co.uk a household name, synonymous with online property search and research.”

It makes a change in recent years to have a permanent sponsor on the West Brom shirts, after they went without a main shirt sponsor for two seasons and then offered match by match sponsorship of their kits for their 2009/10 season.