Johnson's Bedtime Baby Bath:,Always mild and gentle,No more tears,Clinically proven,Help baby sleep better,Dreamland awaits. Johnson's Baby Bedtime Bath is formulated with Naturalcalm essences - a special blend of calming aromas. Use this gentle cleanser for your baby's nighttime bath as part of a 3-step nightly routine A nightly routine that includes a warm bath using Johnson's Bedtime Bath, followed by a massage with Johnson's Bedtime Lotion, and quiet time, is clinically proven to help babies fall asleep easier and sleep through the night better .