Interiors UK

Rebranding the UK’s largest interiors show

Interiors UK is the UK’s largest interior design trade show. BuroCreative were commissioned to redesign the identity and campaign material for the 2012 show to appeal to a more design-conscious audience.

We began with a contemporary logotype that emphasised the show as a vessel for a variety design – the logo adapting to reveal sub-categories within the show.

Building on this work for the 2013 campaign, BuroCreative art directed photographer Russel Sadur and Stylist Diana Civil to create atmospheric “sets” evoking the content and mood of each show and hall.