Indiesights

Anyone who owns a Google Analytics account will know the pain inflicted by spam referrals on your analytics data. These pesky referrals skew your data, preventing you from being able to accurately read and report on your results.

How to create a buyer's persona

Buyer personas are a crucial component of any successful inbound marketing campaign. Not only are they essential for business owners and managers, they are particularly helpful to those who work within your sales and marketing departments.