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The value of big data and the business intelligence it yields is undeniable. If you haven’t started on this journey yet, you risk going the way of the dodo.
Because of our long-standing relationship with a customer, in the last few years we have participated in the development of an a...

From reading the latest headlines in the media, you would think that the only things telcos care about right now are 5G, NFV/SDN and IoT devices. While this may be valid for the upper echelons of mobile and fixed network operators, it is not the case for many telcos. Indeed, a large number of them a...

Mobile operators are continually seeking ways to maintain their revenues as their user base evolves and customers demand new types of services. Compared to previous generations, younger people are far less reliant on traditional services such as voice. Indeed, making a call is one of the last things...

Did I get your attention? It’s the Trump era now so to get ahead of everything else in this noisy world, I feel I need your attention. So what am I trying to say?
Unbundling or retail purchasing of telecom services instead of corporate account buying for the business need will break the lon...

QoS Challenges in the NFV/5G networks
NFV-core based 5G networks have already caught the fancy of the Telco Cloud service provider. The reasons for this are its promise of high QoS.
High speed/throughput, high reliability, low latency, high capacity, high availability, high connectivity and dynam...

The ability to make and receive calls is the lifeblood of any customer-facing enterprise, while conventional fixed telephony systems are becoming something of an anachronism as people now favour mobile devices. The question that most SMEs should now be asking their IT departments is: do we still nee...

We’re just a week away from this year’s TM Forum Live, which if past years are anything to go by will provide an excellent platform for discussions on the topics I have explored in my recent blogs.
I started out by asking a couple of simple questions: what does it mean to be a digital...

Digitization of businesses and virtualization of networks promise business benefits but are also introducing new challenges for the communications service providers.
Ongoing exponential increase in data consumption by subscribers, especially of video applications and OTT, has taken a toll on the ...

As the SDN and NFV train steams further on its journey towards network revolution, has the industry stopped to consider the wider impact? Is the infrastructure in place to serve the demands of the new system?
Trials continue with a bout of enthusiasm for the potential of SDN and NFV, which ...

Marketing a startup / Medium sized vendor in todays market

I was first introduced to the Telco market some 10 years ago when mobile telecoms was at the hight of it's money making madness. Investors and existing Telcos were investing vast amounts into all manor of operator startups all over the globe. Quite simply there weren't enough people to do all the work and salaries and day rates went through the roof. I remember paying an LOS person £400 a day to walk up onto a roof and confirm he could see another point using binoculars.

Quite simply the market for companies in telecoms and those in it was crazy - you did not need to be a slick company or a technical genius to do extremely well - in fact some thought that GSM stood for God sent money.

Things are different now though - all the companies and all the spaces they serve within Telecoms have matured, stablised and become fiercely competitive. No matter whether you are a base station manufacturer, a billing company or a next generation VAS company there is a mass of competition out there. It is a hard task being a new entrant. Not only that over the past year new startups have faced a massive battle to get the sort of funding until now has been considered pretty normal.

The question is how does one take a start up vendor or a medium sized company looking for growth and aggressively market it directly to it's key audience? Well obviously hiring a team of direct sales people and marketing professionals help, but if that is too costly the good news is that TelcoProfessionals.com can genuinely help!

Through sponsored blogs, banner campaigns, event mailer sponsorship, profile videos and direct marketing we are able to drive traffic to our clients websites or even more effectively generate meetings at global shows (see the list of shows on the right hand side of the home page). We are also in the process of building another area of the site which will allow companies to showcase themselves in their spaces, list up correct information about their products and importantly be easily found by companies researching just who has new technologies that could be of interest to them.

All the above can be achieved at a fraction of the price expected and provides a real return on investment. Get in touch with us if you want to hear more about our no-brainer proposition!