Contents

Summary

A UK company wishes to increase their European distributor network for innovative hair straightening treatment, shampoos, conditioners and styling products, in particular to distributors already supplying professional hair products to salons and existing small to medium sized salon chains.

Partner expertise sought

Not available

Description

This UK company has been established since 2009 producing innovative hair repairing treatments, shampoos, conditioners and styling products. The shampoos are paraben free and all packaging is recyclable.
Their product range is aimed at anyone who wants to repair or grow their hair and or manage curl/wave/frizz. Their “signature” product is an award winning salon treatment which repairs and straightens hair for up to four months.
The directors have a wealth of experience in this sector and are continuing to work on developing new treatments and products.
Currently they distribute throughout the UK and export to a number of countries outside of Europe.
They wish to increase their distribution network to European markets, particularly Germany, Italy Spain, France, Scandinavia and Russia although they are willing to consider other countries.
The distributors should have existing contacts within this sector, selling to existing medium-sized salon chains that they can actively promote this product range to. Relatively large salon chains would also be considered.

Advantages and innovations

Innovative protein technology is used in the in -salon straightening treatment. The treatment changes the behaviour of the hairs structure, repairs, strengthens and straightens.
The advantage of this protein technology is that the results last for up to four months, outperforming other straightening treatments offered by competitor products.
The innovative range of shampoos, conditioners, styling products and “quick fix” treatments all support healthy frizz-free hair for longer and can be used to maintain the salon treatment or can be used as a standalone product as part of regular hair care. This provides an opportunity for salons to offer more choice and flexibility to their clients and increase sales.
The products unique formulas result from long term research and development between the company and their partners in Brazil, California and the UK, where the product and treatments are also sourced and manufactured. Hair straightening is in high demand in these countries and is where these types of products have proven their results.

Development stage

Not available

Intellectual Property Rights (IPR)

Not available

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