PeeCee roped in as new brand ambassador

Bollywood actor Priyanka Chopra has been roped by FMCG firm DS Group as brand ambassador for its new brand Rajnigandha Silver Pearls.

chandigarhUpdated: Mar 12, 2014 18:36 IST

PTI

Bollywood actor Priyanka Chopra has been roped by FMCG firm DS Group as brand ambassador for its new brand Rajnigandha Silver Pearls.

"Priyanka Chopra has been appointed as the brand ambassador as she is an epitome of a global achiever, and at the same time a grounded and humble person," Rajeev Jain, Senior General Manager - Marketing, DS Group, said in a statement.

Chopra would feature in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds - Rajnigandha Silver Pearls, the company said.

"I am delighted to have been chosen as the brand ambassador of Rajnigandha Silver Pearls. It is not only a delicious and refreshing product but also a brand that promotes such positive messages, which is something the world really needs," Chopra said.

Noida-based Dharampal Satyapal Group (DS Group), with a turnover of over Rs 3,300 crore, has presence in various sectors, including hospitality and packaging.