Equality Marketing

Campaigns focused on achieving equality appeal to female consumers

Implications - Looking to connect with their female consumers, brands are turning to marketing tactics that level the playing field between the sexes. Targeting issues such as the wage gap and sexual assault, brands seek to become more socially conscious and relevant. Equality-focused marketing is ultimately an attempt to meaningfully engage consumers who are at the forefront of social change.

In this crude but poignant ad, comedian Sarah Silverman discusses the wage gap. In an effort to address the discrepancies in pay where women are paid less than men for the same work, the Equal... [More]

The November issue of Men’s Fitness Australia features female UFC athlete Ronda Rousey. This particular shoot is a monumental moment for gender equality and female empowerment because it is the... [More]