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My interest in beer has - I like to think - both breadth and depth.

Nay-sayers argued that men--who, naturally, comprise the bulk of the beer-consuming public--not only had no interest in counting calories but would likely regard Lite as a "sissy beer." This was the challenge faced by McCann-Erickson, Miller's ad agency.

Griesedieck Beer was broadcasting a sports program in St.

Brewery president William Kostecke told the crowd that, after years of producing only one brand (High Life), Miller would begin experimenting with "secondary brands." Barely three years later, Lite Beer from Miller took the industry by storm, forging an entirely new beer category.

It includes a couple of outlets for British cask-conditioned beer.

The average beer drinker (the guy who was unflatteringly dubbed "Joe Six-Pack" by beer marketers), perceived little difference between one domestic brand of beer and another.

Including my favourite beerhall - the Augustiner monastary.

Where they are served a 140ml (5 oz) is generally know as a ‘Pony’ however glasses smaller then 285ml are losing popularity and are generally only drunk by baby boomers. perhaps due to increased available beer money or just the fact that people are aware that beer is great and should be drunk in larger glasses… I’m not sure.

And don't forget the two brewpubs, one brewing classic wheat beers.

But critics pointed out that, while Bert and Harry were undeniably entertaining, they did little to support any particular image or attribute for Piel's Beer.

It very handily lists the beers on sale in each pub.

In the consumer's mind, all beer was made from essentially the same ingredients, underwent the same brewing process, came in basically the same types of packages, cost more or less the same, etc.

Again, it lists the beers on sale.

Commercials typically depicted the brothers stumbling through some sort of promotional endeavor for Piel's Beer only to be foiled by an unexpected snafu, setting off Bert's temper and Harry's futile efforts to calm him.