Rotary focuses attention on end consumer

Rotary was established over 120 years ago in La Chaux-de-Fonds, Switzerland, and has grown its global brand presence in over 65 countries with a reputation for style, reliability, quality and value.

Having relocated its headquarters to Great Britain back in 1907, Rotary’s timepieces are all conceived, designed and developed in-house in the heart of London, one of the world’s most iconic and creative hubs. Rotary is extremely proud of its reputation as a trusted watchmaker, renowned for its vast experience in manufacturing high quality timepieces with truly British design.

Hardeep Dhanjal, group marketing manager, states: “The strategy for 2017 is to not over complicate our brand direction and customer recognition; we are quite simply concentrating on our end consumer.

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“We will replace Dolphin Standard with a traditional water resistant rating, specific to each watch, ranging from 30 metres for a classic timepiece and up to 200 metres for a sport watch. Lifetime Guarantee will transition into a two-year guarantee with the opportunity to extend another year when you register online at www.rotarywatches.com.”

Dhanjal continued: “Over the next 12 months Rotary will align its collection into family names reflecting the brand’s British roots; Windsor, Oxford, Cambridge, Henley, Kensington and Greenwich. Ultra Slim will re-launch as a non-Swiss family falling into line with the new strategy moving forward. Our core ranges will maintain high specification materials and detailing such as sapphire glass, 316L stainless steel, Guilloché dials and applied indexes. We are confident that our commitment to these changes will deliver unparalleled quality timepieces at an exceptional price meeting our customer requirements”.

For enquiries please contact the Rotary sales support team on 0207 434 5536.