Some of the biggest changes coming to the logo include adding a splash of color to the symbol. The three shields will now sport shades of red and blue.

The new symbol is set to debut on the recently announced 2017 Buick LaCrosse. After that, the new Buick logo is set to appear on every vehicle in the Buick fleet.

“The new tri-shield insignia represents the next chapter in Buick’s storied design history and introduces a new face for the brand,” said Duncan Aldred, vice president of Global Buick. “It’s a progressive, contemporary design reflective of Buick’s newest vehicles and cognitive of the brand’s heritage.”

When it comes to both keeping consistent with what works and keeping up with the times, no one does it better than Buick.