Earlier today I responded to a forum post about whether search engines would be able to successfully incorporate user behavior as part of the algorithm. I can’t say with certainty that search engines are using behavioral data at the moment, but they are definitely collecting it. I do think it would make sense for them to use the data.

I mean it couldn’t be me. I put the ads on my site. I put them everywhere I could. What am I supposed to do if Google can’t figure out what the page is about? I added the word asbestos on the page enough times. So what if my site is a free download site. That page is about asbestos and that’s a high paying keyword. I’ll bet Google is even keeping traffic away from my site on purpose so they can keep all the money.

I’ve been thinking a lot about domain names lately. Mostly because I’ve been thinking about rebranding this site and my business for a variety of reasons. Choosing a domain name has never been easy for me. Seems as soon as I decide on one I like and check it’s availability it’s already gone. The worst I think was a time I delayed on a name I wanted only to have it registered during the time I first thought about it and the day I went to register it. Lesson learned I hope. Since domains have been on my mind I thought I would share some of my thoughts. Not on the specifics of what I’m choosing, but my thoughts on choosing a domain name in general.

Anyone who has ever developed a website is aware of cross browser inconsistencies. This is especially true for those of you rightfully working to eliminate table based layouts and make the move to an all css layout. Often what works in one browser won’t work in another or more precisely when you follow the standards like you should it often won’t work in Internet Explorer. Fortunately it’s not too hard to workaround the problem. The two methods I use most often are the underscore hack and Conditional Comments.

Last week I was talking about trust in the context of seo and making your company more transparent to your customers. One way you can build trust and directly improve sales is to align yourself with other trusted companies. You’re probably already aligned with trusted businesses, though you may not realize it right away. And all you need to do is display their logo to piggy back on their trust with your customers.