Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art - is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us...some call it marketing as well!

Thursday, December 29, 2005

Outdoor India: Child Labour

McCann Erickson has made an excellent creative for Heal Foundation of India on “Child Labour”.Have a look! [via Billboardroom]

The poster reads “12 million labourers in India can't paste a poster this high”.It always feels nice to appreciate creativity in your own country. This Ad was awarded a Gold World Medal in the New York Festivals in the “Outdoor/Transit/Posters: Public Service Advertising” Category.