Strategic Awareness and Business Acumen

Make better-informed decisions by increasing your strategic awareness to an organisational level. This program will provide you with an understanding of your organisation as an integrated business system and the real-world skills needed to make more informed business decisions, drive performance, analyse strategic context and develop winning strategies. You’ll also collaborate and network through invaluable group activities.

“This subject has empowered me to think strategically about where I am going and to contribute meaningfully to my organisation's success going forward.”

WHO SHOULD ATTEND?

Middle managers, seeking to develop strategic awareness and gain an integrated understanding of their business system

High-potential professionals who want to increase their business acumen

KEY BENEFITS

Gain an enterprise-wide perspective

Build strategic aptitude

Develop decision-making skills

Assess investment opportunities

Collaborate cross-functionally

Improve influencing and negotiation skills

LEARNING JOURNEY

On-campus participation

The following key themes are explored:

Strategic mindset

Strategy analysis

Developing winning strategies

Leading across functions.

Assessments

A 250-word reflective diary, due at the end of the on-campus participation (worth 10%)

A 2000-word written assignment, due four weeks after the on-campus participation (worth 80%)

A 250-word executive summary, submitted with the written assignment (worth 10%)

PRESENTER

Dr Brandon Lee

Brandon’s research focuses on the emergence and evolution of new markets and industries. He examines firm-level strategies and broader market-level competitive dynamics and institutions and their interrelationships. He has a particular interest in market niches that arise due to opportunities created by the negative environmental and social externalities associated with conventional means of production. Industry niches such as organic food, renewable energy and green buildings are all sources of innovation and social change that can reshape consumer preferences and consumption patterns, reframe marketing and distribution, and alter how goods and services are produced.