40 million Germans use video-streaming

German consumers mainly watch videos on the internet in streaming mode.

Three out of four internet users (73%) from 14 years of age use video-streams. This corresponds with more than 40 million Germans, according to a survey research institute Aris conducted among 1,004 people from 14 years of age for German industry association BITKOM.

Only every fourth internet user (27%) downloads and saves videos to watch them at a later stage.

Video portals are the most popular destination. More than half (53%) of internet users watch videos on platforms like YouTube, Clipfish, MyVideo or Vimeo. Almost every second one (46%) uses TV broadcasters’ catch-up services to watch programmes they missed.

More than one third (37%) of internet users occasionally watch a linear TV channel as a live-stream on the internet. Every fifth (19%) uses video-on-demand (VOD) portals for movies and series like maxdome, Watchever, Amazon Prime Instant Video or Videoload.

Many streaming users regularly watch videos on the net. Two out of five (40%) do this several times per week, every seventh one (14%) daily. Streaming users prefer free-of-charge video services (78%). Nonetheless, almost every sixth user (17%) has opted to pay for fee-based offerings.

Related

About Jörn Krieger

Jörn reports on the latest development in the DACH market, Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as Medientage München.

White Paper

yes Satellite is Israel’s leading pay TV service provider. Founded in July 2000, yes had since gained 580,000 subscribers, which comprise 38 percent of the Israeli pay TV market. yes is considered to be an innovative provider, introducing new services and technological advancements to its subscribers regularly, ahead of its competition. … [Download this White Paper...]

Speakers’ Corner

Intel’s acquisition of Lantiq is great news for everybody involved in the smart gateway field, for it will galvanise the market and win over anybody who still doubts that such a dedicated device on the premise will be essential for the intelligent connected home of the future. Related

The BBC has a report out called The Future of News. The authors are some of my most talented colleagues, and their work is as comprehensive and well-thought through as it is blunt in its assessment of how far and fast our industry needs to change. Related