Posts Tagged ‘pitching’

The Keys to Successful Media Pitching

As public relations professionals, one of our main responsibilities is to build relationships with the media on behalf of our clients. Developing a good rapport with a member of the media can result in interview and byline opportunities you’ve pitched as well as opportunities where a reporter proactively reaches out to use a client as an expert in an upcoming piece.

In order to foster a great relationship with a member of the media, a PR pro must first understand the keys to successful pitching. Understanding what a reporter is looking for will enable you to draft pitches that will not ...Read More

Four Tips to Getting Client Coverage When They Have No News

A client with a strong pipeline of newsworthy announcements is as exciting as winning the lottery to most PR professionals. The media craves hard numbers, customer partnerships, funding, and new products. More often than not, however, early stage companies don’t have a never-ending stream of announcements. This can be a major challenge, but nearly ten years in the industry and numerous start-up clients have given me some great ways to make sure that a lack of hard news doesn’t mean a lack of great hits.

Get Off the Beaten Path with “the Phone”

Emailing the media is easy. You draft your pitch, email the reporter and wait to hear back. On a good day, the reporter writes back that he or she wants to interview your client. On a bad day, you don’t hear back. On an average day, you probably still don’t hear back. So I ask, how can you rely solely on email when the top journalists are getting 100+ pitches a day and juggling deadlines, meetings and special requests from their managing editors?
I’ve found that using the phone is a complementary tool for pitching the media. The phone is not always appropriate when the reporter ...Read More