Working with the Marketing Campaign Manager

In AEM, the Marketing Campaign Manager (MCM) is a console that helps you manage multi-channel campaigns. With this marketing automation software you can manage all your brands, campaigns and experiences together with the related segments, lists, leads, and reports.

MCM can be accessed from various locations in AEM; for example, the Welcome screen, using the Campaigns icon or with the URL:

Lists
This pane shows the lists you have already created, together with the number of leads in that list. From this pane you can create a new list directly or import leads to create a new list.
Selecting a specific list will take you to the Lists section showing details for your list.

Segments
This pane show the segments that you have defined. Segments let you characterize a collection of visitors that share certain traits.
Selecting a specific segment will open the segment definition page.

Reports
AEM provides different reports to help you analyze and monitor the state of your instance. This MCM pane lists the reports.
Selecting a report will open the report page.

Leads
Here you can manage your leads. You can create or import leads, edit specific details for individual leads or delete when no longer needed. You can also put leads in different groups, called Lists. Note: Adobe is not planning to further enhance this capability.
Recommendation is to leverage Adobe Campaign and the integration to AEM.

Leads

In AEM MCM, you can organize and add leads by either entering them manually or importing a comma-separated list; for example, a mailing list. Additional ways to generate leads are from newsletter sign-ups or community sign-ups (if configured, these can trigger a workflow that populates leads). Leads are usually categorized and put into a list so that later you can perform actions on the whole list; for example, sending out a custom email to a certain list.

Under Leads in the left pane you can create, import, edit and delete your leads, then activate or deactivate as required. You can add a lead to a list, or see which lists it already belongs to.

Lists

Lists let you organize your leads into groups. With lists, you can target your marketing campaigns to a select group of people; for example, you can send a targeted newsletter to a list.

Under Lists, you can manage your lists by creating, importing, editing, merging and deleting lists which you can then activate or deactivate as required. You can also view the leads within that list, see if the list is a member of another list or view the description.

Edit the details of a specific teaser page or newsletter (a double-click can also be used).

Define the Properties... for a specific teaser page or newsletter.

Simulate the look and feel of an experience (teaser page or newsletter).
When the simulated page is open you can then open the sidekick to switch into edit mode for that page.

Analyze... the impressions generated for a page.

Delete items when they are no longer needed.

Search for your text (the Title field of the experience will be searched).

Use Advanced search to apply filters to the search.

Simulating your Campaign Experiences

In the MCM, click Campaigns. Ensure that the list view is active, then select the required campaign experience and click Simulate. The touchpoint (teaser or newsletter page) will be opened to show the experience that you have selected - as the visitor will see it.

From here you can also open the sidekick (click the small down arrow) to change to edit mode for updating the page.

Analyzing your Campaign Experiences

In the MCM, click Campaigns. Ensure that the list view is active, then select the required campaign experience and select Analyze.... A chart of the page impressions over time will be shown.