Niching Case Study: Paula Klassen

By tuning into the cycle of the moon, I guide overwhelmed modern women seeking to consciously manage their energy levels.

Website: N/A

#sytycn2015

Tad’s Rating:

6/10

Contest Rating:

6/10

Average Rating:

6/10

Tad’s Comments:

6. What a beautiful thing to offer. Right now, I’d give this a 6/10. The ‘who’ here is ‘overwhelmed modern women’. That’s going to be most women. The result you’re offering/suggesting they want is to help them ‘consciously manage their energy levels’. What’s unclear to me is what the problem is. Are they burning out? Are they tired all the time? Manic? Are we talking about emotional reactivity here? What do they want to manage their energy levels? And why ‘consciously’? And what does that mean? Does that mean no drugs? And, if they were to manage their energy levels, what result would that get them on the other side of that? The moon cycles is the ‘how’ of your offer and it’s so incredibly unique. Beautiful. I hope you’ll keep offering this up.

Niching Contest Participant Comments:

7/10: This may sound harsh, but I really don’t care how you work your magic. If you want to help me, an overwhelmed modern woman, tune in to (not into; people can’t become moon cycles) the cycle of the moon for a specific reason or benefit, then I’m more likely to follow you. Also, do your clients actually use language like “I’m seeking to consciously manage my energy levels” or “I want to have more energy, to wake up feeling refreshed so I can get everything done I need to get done”?

5/10: I adore this concept, but as a target group meme, it needs some work. I might flip what you have you guide some kind of woman (mothers? entrepreneurs? women with chronic health conditions? other?) to manage (any more connecting, warmer words than manage?) their energy cycles by re-connecting with the natural cycles around them? I can imagine something like Guiding women with chronic health conditions who’ve lost a loving connection to their bodies to respect and re-gain their body’s natural flow. Love what you’re doing.

I love the image. What I do not understand clearly is what happens for these overwhelmed modern women when they manage their energy levels. I think clients buy a result that eases an urgent problem. I think this would be even stronger if that result was added. I would also like to see a web address so there is a way to learn more.

6/10: I like the general concept, but seems a bit vague on who you’re targeting

Overall, I love it, and also looking like the comments below, for more language of the women you serve to describe what they think the problems are.

6/10: I actually understand, because I’m a woo woo person. I totally understand it is hard for us to step out of our zone and word that are so clear and logic for us, but others don’t seem to understand. I have the same problem all the time. I’m missing results here, and the benefits.

7/10: Overwhelmed is a bit general and I’d love to know more info, explanation in the niche description because as of now I don’t know who forever to this. I know that’s tough because of 140 characters but take a look at some others. They did it pretty well. All in all I think any effort to help overwhelmed women is a great one!!! We need more like this. Less overwhelmed can get us to thrive!!