Google said: "On November 13, we're bringing music on Google Play to Europe. Those of you in the U.K, France, Germany, Italy and Spain will be able to purchase music from the Google Play store and add up to 20,000 songs—for free—from your existing collection to the cloud for streaming to your Android devices or web browser."

"We’re also launching our new matching feature to streamline the process of uploading your personal music to Google Play. We’ll scan your music collection and any song we match against the Google Play catalogue will be automatically added to your online library without needing to upload it, saving you time. This will all be for free—free storage of your music, free matching, free syncing across your devices and free listening."

Another addition to the Google Play Store for UK users is the ability to purchase, as well as rent, movies. This comes into effect as of today.