4 Content Marketing Hacks to Speed Up Blogging Growth

As a blog owner, it is imperative that you make the most out of your digital assets. Since you are likely to have a limited budget, you have to be ROI-oriented and pursue new methods to maximize the value of everything you invest on. This includes your content.

In the world of digital marketing, content means everything. It is the lifeblood of any marketing strategy – inbound or outbound. Although it is a crucial component of almost every aspect of online marketing, it is not ideal to simply spend more on new content with reckless abandon.

[tweet_box design=”default”]Discover the best #contentmarketing hacks to help improve your traffic, lead generation, and sales[/tweet_box]

Content Repurposing

Over time, your website will begin to accumulate old content that will continue to bring in traffic. You can also repurpose old content to raise their value and expose them to new audiences.

Simply put, content repurposing is the practice of reusing and updating an old post. This expands the content’s reach, multiply its effect on SEO, and appeal to new audiences by changing its format – from infographics to slideshows. Read here for more information on content repurposing.

For example, Digital Marketing Philippines turned their post on visual content marketing into an infographic, which was then released a few months later.

Consequently, the new content gained more exposure than the original written article.

To repurpose old posts into Infographics as well as other image formats, you can use a tool like Infogr.am for free. Another tip when repurposing content is to keep trying different formats until you find the best version that maximizes engagement. Some of the content types you should consider include eBooks, videos, podcasts, images, and guest posts. Here's a very creative use of repurposed content by Ms. Ileane who used one of her popular YouTube videos and turned it into a Slide Share presentation.

Product Reviews

In addition to attracting more traffic, your content can also be used to establish your authority. You can highlight your expertise and build your credibility by incorporating product reviews in your content strategy.

To do this, you must look for products related to your niche and write about how to use them to fulfill a specific goal. This should be relatively easy as opposed to coming up with a new blog topic that requires extensive research.

More importantly, you need to share your uncompromising views of the product or service.

One of the biggest problems with product reviews is the tendency to focus on the positives and ignore the negatives. This is prevalent among reviewers promoting affiliate products because they want to encourage readers on how good the product is so they can earn a commission if the readers buy the product from their page.

However, writing a disingenuous review means compromising your integrity and makes you look cheap in the eyes of your readers. As a result, there is a high chance that they will not buy from your site.

A good example of an unbiased product review is Techtage’s SiteGround review. While the post gives SiteGround a glowing review, as seen from the screenshot above detailing its advantages, it provides a very intelligent argument that explains why it is a superior hosting service. Also, the post is rich with information such as images, conclusion, and an FAQ about the reviewer's first-hand experience with the hosting service to compel readers that the review is indeed authoritative. Another good example is this TubeBuddy review.

By establishing your website as an authority in your niche, you can review and feature as many affiliates products as you want. Just be mindful that recommending a bad product to your audience can fail at your credibility. This is why you should be very careful on what you recommend. Read this post to learn more about this content tactic.

An easy way to start generating UGC is to have your brand scrutinized in Yelp reviews. It is one of the most trusted review websites for businesses. Given its credibility, having your audience talk positively about your brand on Yelp is extremely beneficial. It helps bring in organic traffic to your site and boosts the confidence of leads when closing purchases.

A more comprehensive strategy for generating UGC is to hold contests on social media networks. You can run a photo contest on platforms like Twitter and Instagram. The usual is to have your audience post about their experience with your product while including a specific hashtag.

Skyscraper Technique

The phrase “build it and they will come” is meaningless in the world of content marketing. Creating great content is not enough to be visible in the online market. More specifically, it is not sufficient to generate natural links from other authoritative sites, which are critical to bringing in organic traffic and increasing your rankings in SERPs.

With the “Skyscraper technique”, you will not only be getting more links to your content – you will also be saving much time and effort when planning topic ideas for your content strategy. The three steps for the skyscraper technique are simple:

Looking for top-ranking articles on Google is a step in the right direction. Also, look for outdated content that you can reuse, update, and make your own. The next step is to improve it by adding more details, referring to more valid resources, and improving the overall presentation of the content. In one example by Backlinko, they took a popular post on Google's ranking factors and made something more attractive and updated. You can find out more about how this works by visiting this link.

Finally, you can get the word out by targeting authoritative sites that linked to the original content that you reused. You can use a tool like Open Site Explorer or Ahrefs.com to find these sites.

Just be straightforward when sending your outreach email. Tell them that you created a more complete and updated post that they might want to link to.

Conclusion

The way you develop and execute your content strategies will have an enormous impact on your blog in the long run. Remember that you either break or build your brand with your content. With these content marketing hacks, you can make full use of your content – from building your authority to attracting more traffic.

Christopher Jan Benitez helps small businesses achieve their goals through his freelance writing services. Outside of work, he has a passion for professional wrestling (it's still real to me, damnit) and constantly craves for Philadelphia cheese.

Comments

These are great ideas. Especially the skyscraper technique. I’ve heard other’s talk about it but I haven’t put it to use, But i can see how you can get more traffic back to your blog, especially after doing outreach to authoritative sites.

I’d understand why some haven’t tried out the Skyscraper Technique due to the time and effort you have to put in developing, creating, and promoting your content. But for the purpose of growing your blog faster. this technique will help you drive more traffic and awareness to your blog.

Thanks, Akinde! While these tips will help you boost your blog’s growth, there are other ways and methods that can help you as well. After trying my suggestions above, try researching for other ways. The great and exciting about blogging and digital marketing is the constant innovations that marketers are coming up to make our lives as bloggers easier.

Thanks for these marketing tips, I am new in content marketing and learning it. Always try to read every single piece of content about marketing. Learned something new from this post. Thanks again
and keep it up SIR.

Absolutely true that as a blogger creating content and publishing it is not the only job. You have to market your blog too. A lots of Research and effort we make before publishing it but it often many times that your writing is not appreciated as it deserves. This time most of writers became very frustrated and loose interest in it.
They lack in marketing their post. It can be done effectively by social media and other platforms. It is absolutely true that Social Shares results in improving traffic over you website. It brings new people to your website. What if they like it? You’ll grow no. of influencers considerably.
There are lot of Re-purposing work you can do post publishing your post. Your work can be stored in other format like e-Book, Resume, Podcast, Newsletter, Webinar, Guide, Newsletter and many more.
Thanks for sharing with us.

Agreed, Saurav! Promoting your content to your adueince is imperative for your content to matters. If you don’t promote it, people won’t become aware of it! That’s why the tips above should help you get an idea of making the most out of your content by marketing it.

There’s a good reason why the Skyscraper Technique is being talked about not only in Backlinko, but also other blogs. I won’t spoil the fun, but I suggest you try it for yourself and experience the benefits it will bring your blog!

Thre are many factors involved in blogging for better blogging growth. Some of these are creating spectacular content which people like the most, Consistency is another important element, sharing content in right direction, picking up a nice topic , Onpage and Off-page SEO etc.

All the tips that you have explained in detailed are very helpful in this scenario. The tip which i like the most is Skyscraper Technique i’ll definitely try this and wait for its fantastic results.

Thanks for your comment, Mairaj! You definitely need consistency in creating exceptional blog content to encourage your readers to subscribe and become more engaged to your site. One way of doing this is by following the Skyscraper Technique to help shore up your content needs.

I loved that part the most of turning the blog post into an infographic – that’s such a nice idea!

And that visual is the new content and adds a lot of spice to beautify the content.

I did a little experiment where I got a response from Neil Patel as I asked him a question on his very comment. At the time of asking, I had no purpose in mind to turn it into a blog post but when I did, it went so good in terms of comments and shares. 🙂

Sometime it happens blogs doesn’t get traffic as we expected. At that time modifying it in some other form helps to get some of the more traffic.
There are various form which we can use to modify like podcast, video, slide, e-book etc.

Many times it is seen that the blogger don’t choose the appropriate form of the content representation. There might be chances that the modified form will get much appreciation than the original document for this case.

Including of amazing content in our article so that audience tweet our blog post, is also appreciable. Generally we can observe in every blog we can see all of blogger use this tweetable section in their article, this is common but idea for adding quotation, important information and statistic is sounds some different and it is valuable for every blogger. Thanks for sharing your thought with us.

These are good suggestions for a marketing project.
I will consult and use them to complete marketing projects soon. Thanks

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About Ms. Ileane

I'm a blogger, podcaster, YouTuber and social media diva (or Social Media Veteran if you like the way that sounds better). True story: I started blogging by accident when I actually thought I was "subscribing" to my daughter Nicole's first blog. Since then I'm committed to helping others avoid all the mistakes I've made along the way. Get one-on-one coaching and exclusive perks when you join my community on Patreon!Read More…