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LinkedIn has added features that make it more useful for demand generation, writes John Koehler, but marketers must take certain steps to make the most of them. For example, set aside part of every week to update your LinkedIn pages, build your network and reach out to the connections there. Take advantage of the "endorsements" feature to establish credibility, and be sure to participate in relevant groups.

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Don't skimp on research when it comes to lead generation, and find out as much as you can about the prospect's business. Develop a meaningful relationship by giving away something of value, and build your online reputation to foster trust.

JK Imaging has introduced the Kodak S1 camera, its first model to carry the Kodak brand, which the Chinese company has licensed. The mirrorless camera has interchangeable lenses and is expected to have Wi-Fi connectivity, while featuring an image sensor made by Sony.

A group of 15 tech companies -- including AOL, Google, Microsoft and Yahoo -- founded an e-mail-security standard called DMARC last year in a bid to clamp down on phishing and other e-mail scams. Though wide adoption hasn't happened, some e-mail clients are now automatically flagging DMARC-compliant messages, and marketers should take note, Message Systems' Ralph Lentz says. "Marketers who ignore DMARC do so at their peril. ... Do you want your email to be the only messages in your customer's inbox not flagged as DMARC-secure?"

As obvious as YouTube's success has been in delivering everything from serious political news to "Gangnam Style," much more opportunity awaits ambitious marketers. YouTube's relationship with Google AdWords means that marketers can optimize viewing with keywords and track the results. Adding transcripts, captions and descriptions help search engines find your video. And once you've established videos on YouTube, the links serve as a perfect entree to social media and other sites.