Welcome to Aspen!

Though Aspen is famous for its ski slopes, the truth is that it’s a stunning place to visit year-round. With countless hiking trails, breathtaking views, rich cultural life, and an impressive dining scene, you’ll never be at a loss for things to do if you wind up in this Colorado gem during the summertime. Our newest store location takes full advantage of Aspen’s warm-weather activities, setting up camp at the foot of the Silver Queen Gondola (402 Hunter Street). In honor of our opening day, we put together a little insider’s guide to Aspen in the summertime — after all, you’re going to need somewhere to wear your latest #jmclook.

First thing’s first: after you swing by our newest store, just step outside to be whisked 12,000 feet in the air on the Silver Queen Gondola . Enjoy the breathtaking views, then enjoy the summer hiking trails, disc golf, sundeck restaurant, and more at the base camps above.

Food & Wine magazine kicks off their Classic in Aspen festival on June 14th, featuring (you guessed it!) food and wine. Come through for three incredible days of wine tastings, panel discussions, and cooking demonstrations — all paired with a stunning mountain backdrop. The festival will run through the weekend, ending on June 16th. The Aspen Music Festival runs from June 27th to August 18th this year, and boasts world-class classical music, from fully staged operas to chamber music and orchestral arrangements. Though the festival itself draws large crowds, we’ll let you in on a little secret: if you come in the morning, you can listen to the performers rehearse sans throngs.

Drive a little ways out of town (or better yet, ride a bike along the Rio Grande Trail) to find the beloved Woody Creek Tavern, a longtime hangout of writer Hunter S. Thompson. Today, the Tavern retains its rustic, kitschy feel while serving up some of the best Mexican fare in the area. Open every Saturday from June through October, the Aspen Farmer’s Market is a must for locals and visitors alike. The produce is fresh, delicious, and all #localandloyal — there’s a strict rule allowing only Colorado-grown or -made items to be sold here.

While the Aspen Art Museum attracts the crowds, the Baldwin Gallery is your off-the-beaten-track pick for impressive contemporary art. Housing a rotating display of both local and international artists, the gallery showcases world-class art of all different mediums. The Wheeler Opera House boasts one of the best views of Aspen Mountain. All summer long, they will be holding Sunset Sessions in the Lobby Bar, a diverse lineup of events and performances that take place against the stunning backdrop of the city. Even better: it’s all free!

Built in 1889, the Hotel Jerome has retained an aesthetic that can best be described as “cowboy opulence.” Take in the luxurious decor while enjoying rustic classics like burgers and cobb salad alongside more unexpected options, such as cold-pressed juices and tongue & cheek terrine. Accessorize like a local with some premium cowboy gear from Kemo Sabe. Choose some embroidered cowboy boots, or have your initials branded onto a hat or belt — just be prepared to be asked for directions when you wear them.

Your Home Base

If you’re not an Aspen native, the Little Nell is a no-brainer when it comes to where to stay. A classic 5-star hotel with ski-in, ski-out access, it’s the perfect base camp for an Aspen getaway. And if you already have a place to stay, be sure to swing by one of the bars within, each of which boasts its own personality.

Of course, you’ll need a fresh #jmclook to complement your new cowboy gear.