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Masterful marketer Starbucks has a new campaign up its sleeve –
and it's got coffee addicts buzzing.

For the holidays, the coffee giant is launching "Starbucks for
Life," a chance for customers to win free coffee or food at
Starbucks for the next 30 years. The contest will reportedly run Dec. 2 through
Christmas.

To be eligible, customers have to use a Starbucks gift card or
pay through a mobile device.

Mobile ordering is becoming a huge focus for the coffee king.
Before the end of the year, Starbucks will introduce "Mobile
Order and Pay" in stores in the Portland area. The service, which
will allow customers to place orders in advance and pick them up
at their selected location, will launch across the U.S. in 2015.