Other Pet Food in Chile

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Executive Summary

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TRENDS

The appeal of keeping fish and birds as pets is diminishing among Chilean consumers. Birds and fish are not as interactive as cats or dogs, and Chilean consumers are increasingly looking for pets they can interact with. Birds tend to be kept by older consumers, who value their singing and beauty and require minimal maintenance. While keeping fish might seem easy, they are labour-intensive. The owner has to regularly clean the aquarium, polish and clean aquarium rocks and furniture, change the water and add De-Chlor, etc.

COMPETITIVE LANDSCAPE

The competitive landscape is being impacted by the increasing focus of supermarkets and hypermarkets on dog and cat food, leaving less shelf space for other pet food. Therefore, internet retailing and specialised pet stores have slowly increased their retail value shares. This trend is expected to continue in the short term.

PROSPECTS

Other pet products will continue to be challenged by the increasing focus on dog and cat food over the forecast period. Since cat and dog ownership is rising, supermarkets and hypermarkets, and the modern channels in general, are increasingly prioritising cat food and dog food, which are regarded as more profitable. Thus, more and more shelf space in supermarkets and hypermarkets is expected to feature dog and cat food, to the detriment of other pet food. Manufacturers of other pet food are, therefore, likely to try to grow sales through pet shops, internet retailing and traditional retailers.

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