Tracking Repeat Customers and The Influence on Sales

With conversions being all the rage for web site owners, first thoughts are more likely on attracting first-time visitors and ways of converting this traffic into sales. However, they are not the only target group to be considered.

Ammon Johns starts a discussion in the Online Marketing and Promotion forum at Cre8asiteforums :

"Indeed, certainly within two years of business, one would hope that the majority of sales were coming from existing customers, happily returning. Of course, only you will know what the consumption cycle is for products or services of the type you deal with. But you would certainly hope that each sale you make would lead to at least one recommendation to a friend, and to repeat business from each customer."