It shouldnt work...yeah protecting themselves against maniplulation is neccesary but Google bombing, in my opinion is part of the beauty of search.

The people casted a vote and how the people feel is reflected through various Google bombs...whether it is Bush, Colbert or Michael Moore...the people voted and the results are/were there.

The Colbert Bomb brings up an issue however...obviously whatever was implemented does not work...nor should it. Google Bombs are often times created by the community based on the understanding of how search works...what is wrong with that.

If someone thinks ole' George is "complete failure" then fine who cares...There were just as many people (almost) that believed Michael Moore was a failure to bomb his name as well.

Now the Colbert Bomb really brings up a topic I think Steven Colbert would find interesting....

Did Google even deploy any algorithm at all or was this manual removal of known Google Bombs to appease those that did not approve?

Furthermore like the title says "Long Live the Search Bomb"....keyword "Search" because just becuase it looks like Google removed the famous bombs doesnt mean that every other search engine doesnt reflect how the people really feel.

When we're faced with a bad search result or a relevance problem, our first instinct is to look for an automatic way to solve the problem instead of trying to fix a particular search by hand. Algorithms are great because they scale well: computers can process lots of data very fast, and robust algorithms often work well in many different languages. That's what we did in this case, and the extra effort to find a good algorithm helps detect Googlebombs in many different languages. We wouldn't claim that this change handles every prank that someone has attempted.

For the record, in the past month or so, the White House did inadvertently put the word "failure" in the presidential bio (something to do with the Democratic failure to provide funding for the war), and, while this word was in place, the single-word failure Google Bomb was again working.

What was more interesting to me was that the bio continued not to to rank for [miserable failure], in spite of "failure" now being in the document and the many inbounds including "miserable failure" as a phrase.

I've noticed that some of my pages that used to rank for...

[keywordsynonym widget]

...in addition to...

[keyword widget]

...no longer rank for the keywordsynonym widget searches when "keywordsynonym" is not on the page, even though it is in inbound anchor text.