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How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.

From improving driver safety to traffic congestion to freight challenges, cities and states across North America seek out HERE to find solutions to improve quality of life for increasing populations.
This eGuide showcases five projects where HERE has directly supported transport departments in their work to improve quality of life for their people - from making one of the most challenging highways in North America safer for drivers to helping people travel on a Chicago Cubs game night to reducing congestion as cities attract newcomers.
As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is a trusted advisor with a range of proven solutions to keep cities moving as they grow.

HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time.
Ovum’s Index assesses and ranks the major vendors in the location platform market.
According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’

How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles.
As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.

How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles.
As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.

By making use of the right technology, transportation and logistics (T&L) companies can reinvent their industry with superior customer service, increased revenues, and reduced costs.
This whitepaper looks at the obstacles facing the T&L industry and examines how fleet planning and trip analysis software businesses can help by enabling faster and smarter data-driven decision-making.
As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE can help T&L companies improve fleet management.

How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles.
As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.

For 100% operational readiness in a data-driven culture, you need an optimized location platform.
Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements.
Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space.
Download this free report to learn more about
Why HERE topped Google to take 1st place in the ranking
The relative strengths and weaknesses for each vendor- including data, enablers, and features
The strategies vendors use to stay responsive towards changes in technology and trends
To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.

Rich, real-time location intelligence is shaping the future of the third-party logistics (3PL) industry, powering some of the most innovative new technologies behind the smartest, most efficient and environmentally sustainable 3PLs in the industry.
Rapid growth in the industry over the next five years will see competition driving further technology and location intelligence innovation. This eBook predicts five ways in which this will result in smarter work patterns and new business-critical technologies.
As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.

A growing urban population is putting increasing pressure on infrastructures – and creating a bigger challenge for governments to meet their safety, road performance and cost saving targets. Modern location mapping platforms are growing in accuracy and capabilities – giving governments a way to provide real-time, personalized and integrated mobility services to citizens.
In Ovum’s Location Platform Index, 2H17, HERE has been ranked a leader based on overall reach and completeness – and the leader for platform completeness. In this report, you can see exactly how we measure up in the market against some of the leading competition.

Ovum's 1H18 Location Platform Index is a tool that assesses and ranks the major vendors in the location platform market, with particular reference to the mapping and navigation space. The index evaluates vendors on two main criteria: the completeness of their platform and their platform's market reach.
It considers the core capabilities of a location platform along with the information that the platform opens to developers and the wider location community. The index provides an overview of the market and assesses the strengths and weaknesses of each player. It also highlights the key trends in the mapping space that vendors must keep up with if they want to stay ahead of the game.

Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.

To thrive in an outcome-based funding model, your institution needs an ERP and
student information system that is efficient and adaptable in order to channel more resources into learning
and support student success. Read the Ovum case study to learn how Broward College accomplished
this with one cloud-based Workday system.

Organizations are more data hungry than ever. Thanks to advances in machine learning and semantic processing, they can now gain new insights from that data. ClearStory Data helps business users gain new insights into their markets and the environments in which they operate.

They say content is king. But if your content isn’t protected, it’s a king with no clothes.
The proliferation of mobile devices in the workplace, and the availability of cloud services designed for consumers, can lead to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands.
This report by Ovum takes a look at the challenges of information security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns.
Key topics include:
• The threat posed by Dropbox and other consumer-grade FSS providers
• The need for lifetime control of information and content
• The ability to perform audits, and locate files, anywhere, and who accessed them
• How next-generation IRM technology is available to add a new layer of security to every file

This report by Ovum takes a look at the challenges of information security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns.

Waterline Data automates the cataloging of data assets and provides an Amazon.com-like guided shopping approach to data discovery that is intended to take the guesswork out of targeting the right data.

This report by Ovum takes a look at the challenges of information security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns.

The Internet of Things (IoT) is a rapidly expanding part of the global information economy, yet security exploits show that more attention needs to be paid to making the IoT safe. Companies deploying IoT infrastructure, whether for their own use or to provide IoT services, as well as the manufacturers of IoT devices, should look to build in security from day one. This report describes the challenges inherent in securing the IoT. And explains how IoT security differs from conventional IT security.

As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 42.3% of respondents in ASEAN countries saying they deal with more than 50 alerts each day. Shockingly, for 7% of organizations, that figure rises to between 100 and 1,000 threats a day.
The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive.
Download the Report to find out what else Ovum has discovered about security practices in ASEAN.

As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 50% of respondents in India saying they deal with more than 50 alerts each day. Shockingly, for 6% of organizations, that figure rises to between 100 and 1,000 threats a day.
The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive.
Download the Report to find out what else Ovum has discovered about security practices in India.