The term “Cyber Monday” was dreamt up in 2005 by a marketing team at Shop.org, a division of the National Retail Federation. It was created to allow customers to shop online from the comfort of their offices and homes.

Social media is a powerful tool for raising awareness and solidifying a brand’s name. It acts as the medium where brands and their customers form strong relationships – exchanging information and ideas that improve the bond. The better the connection, the higher the chances of retaining customers who also become brand ambassadors by sharing the company’s content as well as recommending products. But how do you grow and engage with your audience? This infographic gives you 8 really good social media engagement ideas.

Clarins is a cosmetics brand featuring an exceptional collection of beauty products. It’s always a pleasure to work on a brand such as Clarins, as we work hard to increase engagement with every mailer we send out.

Google has recently announced a ranking signal change that will effectively favour mobile-friendly websites otherwise known as responsive websites.

At SMX West, Mitul Gandhi of seoClarity reported that mobile search currently makes up about 30% of total traffic, regardless of industry. It comes as no surprise as the usage of internet browsing on mobile phones are increasing. About 20% of the smart phone users do banking and finance related purchases on mobile phones.