E.L.F. Cosmetics Just Launched a $20 Cleansing Brush

E.L.F. Cosmetics has made a name for itself (and a special spot in our hearts) by offering killer makeup and skin-care products for single-digit prices. Now, the budget beauty brand, which recently stepped into the world of skin care, is launching a tool that will make your pores just as happy as your wallet.

Further exerting its prowess at deep-cleaning your pores, E.L.F. just dropped the Massaging Facial Cleanser for — wait for it — $20. For less than your weekly latte habit, you can snag the tool, which looks like a (much) more wallet-friendly silicone Foreo Cleanser and gets the pore-clearing job done like a pricier Clarisonic. Launching today, the cleansing brush features soft silicone bristles and battery-operated vibrations to score you that elusive gentle yet thorough clean.

The best part (besides the almost-too-good-to-be-true price)? Thanks to the super soft silicone design and subtle vibrations, it's gentle enough to use as part of your daily cleansing routine — just dollop on your favorite cleanser and lather away. Use in the morning for a little early-a.m. exfoliation, or at night to remove a day's worth of dead skin, dirt, and makeup.

This has been a massive year for E.L.F. In 2017 the brand dropped its first collab, launched a line of super-affordable skincare products, debuted a line of activewear makeup that won’t budge in your sweatiest workouts, and established its place in the fashion industry with "see now, buy now" backstage kits. The brand even announced plans to head to makeup mecca Ulta sometime this year. A massive year indeed.

Will the killer product launches never end? We're looking forward to a seriously exciting 2018. But in the meantime, scoop by the just-launched Massaging Facial Cleanser for $20 at elfcosmetics.com, now.