Budget to Hill, Holliday

Published on January 09, 1997.

Budget Rent a Car, Lisle, Ill., awarded its advertising account to Hill, Holliday, Connors, Cosmopulos, Boston. DDB Needham, Dallas, was the previous agency. Budget is expected to spend more than $25 million this year on marketing and sales communications. Ford Motor Co., Budget's owner, is expected to sell the unit.