Etihad Airways collaborates with leading fashion and skincare brands in First Class

Airline chooses Christian Lacroix and Omorovicza for stylish new amenity kits for its world-leading First Class guest experience.

Etihad Airways has revealed
its new First Class amenity kits, designed in partnership with two leading
brands from the worlds of fashion and beauty: internationally renowned fashion
designer Christian Lacroix, and pioneering Hungarian skincare brand,
Omorovicza.

The attractive new bags will
initially be introduced on the airline's Airbus A380 flights between Abu Dhabi
and London, New York, Sydney, Melbourne and Mumbai, and then fleet-wide in
early 2017.

Calum Laming, Etihad Airways
Vice President Guest Experience, said: "The new kits perfectly balance
fashion and style with beauty and wellbeing. By forging partnerships with these
two innovative lifestyle brands, we are once again able to demonstrate Etihad
Airways' continuous commitment to First Class travel, and to providing
unparalleled experiences at every phase of our guest’s journey with us.”

With a reputation for
attention to detail and a meticulous approach to design, the Christian Lacroix
brand complements the elegance and flair synonymous with Etihad Airways’ First
Class service. Both the male and female embossed bags come in two rich
colours, plum for ladies and grey for men.‎ A second phase will see new kits in
burgundy for ladies and black for men.

There are two varieties for
both male and female guests – featuring a wash bag and convertible flat case
for men, and debossed fold over bags for ladies. The stylish ladies bag is
designed to be used as a chic clutch, whilst the men’s bag can be used buttoned
down as a wash bag or, when opened flat, as storage for tablet devices such as
iPads.

Nicolas Topiol, Chief
Executive Officer of Christian Lacroix, said: "We are very proud to
be partnering with Etihad Airways for its First Class amenity bags. Etihad
Airways' position as a leading global airline is a wonderful complement to the
House of Christian Lacroix.”

The
bags contain four anti-ageing and rejuvenating
items by Omorovicza, hand-picked from the brand’s ‘Gold’ collection. The
anti-inflammatory gold in the luxurious creams, serums, oils and scrubs heals
micro-damage and strengthens mature skin, and also achieves maximum efficacy
with only pure ingredients and no harmful agents

The inflight essential products include a perfecting lip
balm that soothes and nourishes dehydrated lips; a facial moisturiser with
cooling gel-cream that absorbs instantly and provides long-lasting hydration; a
nourishing, lightly scented hand treatment; and a refreshing cleansing wipe.

Four Omorovicza items will be available in the First Class
guest washrooms: a Queen of Hungary face mist: a hydrating and energising mist
that refreshes the skin and stimulates the senses; a fragrant and refreshing
face and hand wash to cleanse and hydrate the skin without stripping it of its natural
oils; and a nourishing, lightly scented hand lotion.

Stephen de Heinrich de Omorovicza, Founder and Chief
Executive Officer of Omorovicza, said: “We are very proud that Etihad
Airways has selected Omorovicza products for its new First Class amenities, and
we look forward to forging a strong and successful collaboration with an
airline for which we have the utmost admiration, and whose vision we respect
and appreciate.”

Other comfort items included are ear plugs, a comb, a care
pack (consisting of cotton pads, ear buds and an emery board), a dental pack, a
sleep pack (with comfortable socks and eyeshades), and a relax pack (with
pillow mist and pulse point oil). The offering for men also includes a shaving
kit.