SCA launches new sustainability targets

STOCKHOLM, SWEDEN — SCA, the parent company of Tork Brand and one of the world''s most sustainable companies, is further raising its ambitions through the introduction of a number of new targets, according to a press release.

"Sustainability activities are business-critical for SCA and give us an edge over competitors. Our ambitious work makes us more attractive for customers, consumers and investors, while it also contributes to lower costs," said Jan Johansson, SCA''s president and chief executive officer (CEO).

SCA recently performed a survey which showed that sustainability activities play an important role in relationships with customers, find that as many as 41 percent of respondents said that they had participated in contract negotiations in which sustainability was the deciding factor for the outcome, the release stated.

According to the release, systematic preparatory work has resulted in a number of specific new targets, including:

• Triple production of biofuels from SCA''s forests by 2020
• Make SCA''s hygiene knowledge base available to customers and consumers and ensure access to affordable, sustainable hygiene solutions
• Deliver better, safe and environmentally sound solutions to customers through sustainable innovation.