Saint Lucian Reggae Artiste Semi has a new focus and is now singing for the conscious at heart with his new brand of Inspirational Reggae.

The onset of 2013 has seen some major changes in Semi’s musical journey and none more so than
the release of his sensational new single “Look What Love Can Do”. This song is a peach of a song and represents what the reggae greats meant reggae to sound like both musically and lyrically. “Look What Love Can Do” has begun to gather interest from various sector of the music industry including national radio and stations as far as Canada, the UK and Australia. Off The Charts Radio (UK) presenter Jay Adkins was so impressed with the song that he recommended it to his friends at Deuce Management & Promotion, a UK based company who has now signed on to represent the artist in a promotional capacity.

Following the success of the singles “Love Is the Key” and “Better Days” in 2012, and the subsequent release of the acclaimed album “Conscious Paradise”; Semi has been busy on the national circuit including a stunning performance at Waterfront Jazz in 2012 as part of the St. Lucia Jazz Festival.

Semi’s songs are infused with lovers rock and traditional reggae styles, which bring pure refreshment to the ears and freedom to the soul. As a gifted writer himself, Semi is guided by the words, power and sounds of Bob Marley, Peter Tosh, Steel Pulse and the vocal style of Jimmy Cliff, which when put together brings a taste of nothing less than pure Caribbean flavor. Semi is a visionary and believes that through participation we can remove obstacles to fulfilling our collective destiny. He is therefore an

artist who lives by what he sings and that love is at the heart of every song. Semi describes his music as inspirational reggae and that is what his music does to you. It lifts you up when you’re feeling down and motivates to set your feet on higher grounds.

In June 2010 he released “Love is the Key” the debut single off the album “Conscious Paradise” which topped the local charts peaking at number one. In October of the same year his second single “Better Days” off the same album was released. “Conscious Paradise” the album was produced by 22 year old Danyl Daniel of Daniel’s Den Studios of Gros Islet a supremely talented pianist and producer. This CD comprises eleven inspiring reggae songs delivered in Semi’s silky smooth vocal style – five of which were written by the artist. The album features an array of versatile and accomplished supporting artistes and musicians such as Linda “Chocolate” Berther”, Ronald “Boo” Hinkson, Barbara Cadet, Denzil Leon, Zack Popo and Nicky Pamphille. To date, with the release of Conscious Paradise, Semi has three albums to his name, including the previously released “Collections 1& 2” with executive producer Yves Lewis and a
string of hits including his chart topper “Put Yourself In My Place”.

In 2004, having spent time in the UK and the US, he returned home after recording and performing in Boston under the Wild Cubby music label. He set about purposing his music with conscious lyrics with an aim to stimulate positive thinking in all it gets in contact with. Since then Semi has performed alongside some of the best in the business including Sanchez, Gregory Isaacs, Culture, John Holt, Shaggy and Wyclef Jean.

Semi’s musical journey has taken him far and wide around the world. He gained national recognition with his band October 4 when he performed at the opening of the St. Lucia Jazz Festival in 2000. He’s acquired a wealth of experience as an artiste having worked the hotel, club and cruise ship circuits, which eventually in the early nineties led to international recognition as his migration along with the band Summit to the United Kingdom. Through the links of managers Pam and Paul Castle, the band Summit appeared on many high profile UK shows, one of them being the BBC’s Pebble Mill, and with the assistance of publisher David Most, the group signed a recording contract with RCA Records.

The more one discovers about Semi and his music, the more you begin to realize that behind that
endearing smile, is a human being, and an artiste who has a deep love for humanity, and that as a result of his music gift, lives will be touched.