SANTA CLARA, CA—JULY 29, 2008— NVIDIA Corporation has unveiled a new era of notebook PC gaming, featuring advanced rendering and physics effects that will transform gaming beyond what consumers know today. Enabling this evolution is a new generation of notebook PCs equipped with NVIDIA’s newest GeForce® 9800M and 9700M GPUs and featuring NVIDIA’s PhysX™ physics engine. Perhaps the most significant advancements in PC gaming since DirectX 9, the new GPUs and PhysX will let notebook gamers enjoy the latest games in all their glory, experiencing ultra-realistic graphics and physical effects that mimic the real world, transforming their gaming into a truly cinematic experience.

GeForce GPUs, with their superior performance, are the overwhelming choice of gamers and gaming notebook makers worldwide. The improved performance and PhysX support of the new GeForce 9800M and 9700M GPUs are expected to continue this trend, powering the lion’s share of the next-generation gaming notebooks from top names in the PC industry. Toshiba is the first of many top-tier notebook makers to announce notebooks using the new GeForce GPUs.

The GeForce 9M Series GPUs, with their parallel processing design, are ushering in a new generation of ultra-realistic games by being the only GPUs to support PhysX technology. The world’s most pervasive physics engine, PhysX technology is being used by more than 25,000 developers worldwide and is already delivering dynamic 3D realism to more than 140 games across multiple platforms. With PhysX technology, developers can incorporate effects such as rigid body dynamics, collision detection, and cloth simulation, dramatically changing the way the games are played and how the on-screen stories unfold, and then accelerating those effects using the processing power of the GPU.

"We are using the PhysX API in all of our 3D games including Brothers in Arms, Aliens: Colonial Marines, and Borderlands," said Corrinne Yu, Director of Platform Technology at Gearbox Software. "Going forward, it just makes sense to leverage the GPU parallel architecture for physics.
This enables GPU acceleration for everything from rigid body collision, vehicle physics, collision with destructible pieces, and numerous simulation effects. Gamers will be able to experience characters, objects, and effects that dynamically move and interact in their environments as they do in real life."

The advantages of a GeForce 9M Series GPU in your notebook don’t stop with games. Software developers are also harnessing the architectural advantages of GPUs to speed up complex processing in commonly used, non-game applications. Tasks that used to take hours, like converting digital video for a portable video player, can now be performed in minutes. Other tasks like high-resolution photo editing, where wait times interrupt the creative flow, can be done in real time on a GPU, like one of the GeForce 9M Series.

Five versions of the new GPUs are available. At the ultra-high-end is the GeForce 9800M GTX, GeForce 9800M GTS, and GeForce 9800 GT. These are joined by GeForce 9700M GTS and GeForce 9700M GT flavors. These join the existing GeForce 9600M and 9500M GPUs for mid-range and mainstream notebooks.

PureVideo® HD video processing features for improved color and contrast when playing back video

Full support for the latest Blu-ray advancements, including BD-Live and dual-stream video playback

Support for the new MXM™ version 3.0 graphics module specification

The new GeForce 9800M and GeForce 9700M Series GPUs will be available from over 20 notebook companies worldwide. In addition to Toshiba, other top-tier makers are expected to announce notebooks featuring the new GPUs in the coming months. Gaming notebooks have also been announced from regional PC companies such as Sager, Pioneer Computers Australia, Zepto, rock, Novatech, XXODD, Chiligreen, Multirama, Plaisio, Ergo, Cioce, Insys, Infinity, Cybersystem, and Cizmo.

For more information about the GeForce 9M Series, PhysX technology, and parallel processing with the GPU, please visit www.nvidia.com.

About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, California, and has offices throughout Asia, Europe, and the Americas. NVIDIA's inaugural NVISION 08 conference will be held August 25-27, 2008 in San Jose, California. For more information, visit www.nvidia.com and www.nvision08.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, power, performance, capabilities and availability of the NVIDIA GeForce 9M GPUS, SLI and Hybrid SLI technologies, and PureVideo; major top-tier notebook makers expected to use the new NVIDIA GPUs; the new generation of ultra-realistic games; and availability of notebooks featuring the new NVIDIA GPUs are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: delays in ramping new products into production; our reliance on third parties to manufacture, assemble and test our products; design, manufacturing or software defects; unexpected loss of performance of our products or technologies when integrated into notebook systems; development of faster or more efficient GPUs; the impact of technological development and competition; changes in consumer preferences and demands; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended April 27, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.