Video to recruit CEOs for "The Competitive Edge" training program

May 14, 2012

The Manitoba Aerospace Human Resource Council (MAHRC) has piloted an innovative supplier development program called the Competitive Edge Initiative (CEI). With the Manitoba CEI process firmly in place, MAHRC is planning to roll the initiative out to a wider audience in the local aerospace community.

A centrepiece for MAHRC’s communication strategy will be this video, designed to be played at events and on the web. It tells the transformational stories of participating companies in the actual words of their CEOs, backed up by authentic video and images from their boardrooms and shop floors.

Featured elements include chromakey interviews on realistic backgrounds and animated motion graphics. We delivered a master DVD and an HD video file for upload to YouTube.