Proenza Schouler is renowned for its urban aesthetic, which draws inspiration from contemporary art and youth culture to offer impeccably crafted clothing and accessories.

The Proenza Schouler story

While still at Parsons The New School for Design, Jack McCollough and Lazaro Hernandez collaborated on their graduating collection, calling it Proenza Schouler, which is the combination of their mothers’ maiden names. Setting the tone for the success to come, the entire collection was bought by Barneys New York. The duo has since established its brand as one of New York Fashion Week’s headline acts, and is responsible for some of the most sought after handbags fashion has possibly ever known.

This season at Proenza Schouler

SS15 is Proenza Schouler’s spin on all-American sportswear. We are crazy for the various separates and dresses, all perfect for an effortless look that’s as classically elegant as it is distinctly modern. That laser-cut, fringed sweater is our favourite show-stopper.