The Junior Chamber of Cholet published a calendar where workers in the region pose naked in their work environment . Objective: To rejuvenate the image of the industry.

There were gods of the stadium, there are now those of choletaises factories. To promote industrial businesses in the region , the young local economic chamber publishes a 2014 calendar illustrated ... workers in the region posing naked in their factory.

Twelve companies Cholet , which each illustrate one month of the year , agreed that one or more of their employees play the game for a good cause : very industrial area - more than a third of local employment is concentrated in this sector, against 13% at the national level - the penalty Choletais find millers turners, boilermakers or LNG for its factories . According to the employment center , 100% recruitment Boilermakers are eg considered difficult !

"The goal of the calendar, distributed since the beginning of the month in temporary employment agencies and employment center , is to convince young people that the industry can be attractive , far from the cliché of noisy or dangerous workshop, and offer good careers , "says Cyrielle Jourdan , who led the project. In OSA, for example, a local SME that manufactures cutting tools Cholet , work is now fully realized by a digital machine , which the employee must know how to drive.

"The industry trades have risen jurisdiction. Employers today are looking for graduates with a technical or professional " employees tray confirms UIMM , which conducts its own communication campaigns to attract young recruits. In contrast to the image of a social plans subscribes to industry, metallurgy companies should indeed recruit at least 115 000 people per year by 2020 .

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