The summary: An executive at NBC believes that Donald Trump possible presidential bid is merely a publicity stunt to boost ratings of his show “The Apprentice”.

The reaction: That’s kind of been my feeling all along. I never really get the sense that Trump is in any way being political but instead he’s just using the presidential bid as a platform to get a lot of camera time on him saying whatever he feels.

I could be wrong and he could ultimately throw his hat in the ring. Polls suggest he has a fighting chance but I won’t believe he’s running until I see him make an official announcement.