A new tax on sugar-sweetened drinks in Seattle has people grumbling and Costco pointing customers to stores outside city limits to avoid it. The tax, which went into effect on Jan. 1st, attaches an additional 1.75 cents on every fluid ounce of sugar-sweetened drinks.

That can add up as a new sign at a Seattle Costco demonstrates. The bulk retailer normally sells a 35-pack of 16-ounce bottles of Gatorade at $15.99, but as the sign points out, the city's new tax imposes an additional $10.34 on the price, bringing the total up to $26.33.