5 Myths Associated With Viral Videos That You Should Let Go Of

Strategist and consultant Louisa Heinrich gave a very informative thirty minute speech at the MIP Markets about The Most Shared Videos in 2013. Sure, we are only half-way through the said year, but when it comes to viral videos (or ‘social videos’, the new official term), 6 months means a long time. Harlem Shake didn’t exist four months ago. (Just to give a bit of perspective)

It is not crazy to assume we have only seen the tip of the iceberg when it comes to videos and storytelling but -today at least- there is one common element to each successful videos: they provoke an emotional response from the viewer (surprise!). Whether it be happiness, hilarity, pride, nostalgia, fear etc., igniting an emotion is a mandatory component for a video to be shared. And as Heinrich says:

‘The stronger the viewer emotional response the more likely they are to share the content’

Below are the 5 common Myths associated with viral/social videos, and the videos used as counter examples by Louisa Heinrich to prove that myth are, well, just myths. Each video below went viral between January and April and reached millions of people.

As Seen On:

About Mentorless

Related

About Nathalie

Nathalie is a story fabricator and storyteller at heart. She created mentorless.com in 2011 to share content she thought useful to craft and nurture her storytelling and creative skills. To see more about what she does when she is not here, check www.nathaliesejean.com

Follow Mentorless

Activate Creativity

Get Your Free eBooks for Screenwriters

Activate Creativity

Nurture the creative conversation

Mentorless is a blog for indie filmmakers, storytellers & storymakers with a diy spirit to find tips and nurture their craft and creativity. don’t hesitate to share your thoughts below, and stay connected via twitter and facebook.