Atlas Accelerator merges with Tenacious Offense

Atlas Accelerator, the Seattle consulting firm that assists dozens of startups with venture financing, software development and other tasks, is adding to its repertoire through a merger with Seattle’s Tenacious Offense.

The deal will allow Atlas Accelerator to provide sales, marketing and public relations services to its clients, adding to its financial and technical expertise.

Michael Cockrill, a former Microsoft and Qpass veteran who joined Atlas as managing partner earlier this year, said the firm now provides a “complete toolkit” for startups.

As a result of the deal, Tenacious Offense founder Brant Williams has joined Atlas Accelerator as managing partner. Five other employees from Tenacious Offense also have signed on.

Williams, who previously worked at Amazon.com and RealNetworks, said the merger makes “all the sense in the world” because of the complementary services of the two organizations. The firms started talking after Jason Hausske — who worked at Atlas before moving to Boise — made an introduction.

With about 15 employees, Atlas Accelerator has helped launch about 100 startups with more than 85 percent of those going on to raise financing at elevated valuations. Among its clients are Escapia, Fyreball, Others Online, Ripl and Grid Networks. In many cases, the firm forgoes cash payments and works for equity in the statups.