Box, which provides an online file-sharing service much like Dropbox Inc., said it will open an office this fall at One American Center with workers in several areas such as customer experience, finance and technical operations. It plans to employ up to 90 local workers by the end of the year, according to a company news release, with plans to eventually expand the workforce to 200.

There’s also an announcement on the Box site. I’d like to see them focus on software development, in addition to the typical satellite jobs like customer success organizations, but if they follow the pattern of other major software companies, that will follow:

Today we’re happy to announce that Box is coming to Austin, Texas. Box Austin will be our first full-scale U.S. office outside of the Bay Area and it will be home to many new (and some transplanted) Boxers from a variety of departments and functions. Initially, we’ll be focused on staffing up in our award-winning Customer Success organization and Corporate Sales group, but in the near future we’ll be recruiting talented folks for roles in Technical Operations, Finance and more.

Box cited a few factors in the choosing of Austin:

one of the fastest growing metropolitan areas in the country

great talent and growing tech ecosystem

4700 local tech companies

18% growth in tech jobs since 2010.

For BPM practitioners, they might remember that one of our own is at Box – Tom Shepherd. I’m hoping this means a trip to Austin is in his future.