What is the Editor's Score?

When our team reviews a store or brand, we review based on the following criteria:

The stores product quality, price, design, and customer reviews; afterwards, we then compare that same store to its similar brands.

So, if you see a higher score, that means we feel that the particular store has a better at price point, product , and overall quality in comparison to their competitors. If you see a lower score, then they do not meet the criteria that we have in place.

Tobi Review

Tobi is an online fashion boutique that offers trendy fashionable finds by looks, occasions and designers. They carry featured looks, tops, dresses, accessories, occasion outfits, shoes, accessories and so much more with a main pricing point of $45.

Tobi is an online fashion boutique that is all about making their shoppers feel beautiful and confident. With their in house design team, they sketch and drape new garments daily with exclusive one of a kind looks. With so many categories to shop through your shopping cart will be full with items.

With prices that are so affordable and pieces that look so upscale and chic will leave people wondering where you scored these great finds.

If you are looking for more brands like Tobi, then you need to check out the list of brands that are featured below such as Lulu's, Missguided, Pretty Little Thing and so many other brands.

Similar Stores like Tobi

Lulu's is the online destination for chic women's fashion and styles that are always on trend. This fashion forward brand has all the latest styles with a main price point of $40.

Store Types

BrandEx. Gucci, Gap, Coach and Zara

If you see the "Brand" icon, this means that they have their own design or produce their own goods.

StoreEx. Nordstrom, Macy's, and Shopbop

When you come across the "Store" icon, this means they carry multiple brands.

OutletEx. Nordstroms Rack, Barneys Warehouse, and Saks Off 5th

If you see the “Outlet” icon, companies that fall under this category are classified as selling product that is under price or deeply discounted.

BoutiqueEx. Vici Collection, The Pink Lily, and Garmentory

When you see the "Boutique" icon, this means hey are smaller in size and carry brands/styles with a curated theme.

How it works

How we find similar stores and calculate similarities

We attain data from web statistic companies and analyze each website's visitors.

To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where a shopper goes afterwards and then we begin to sort the stores by similarity scores.

Similarity Gauge

We measure websites by related scores and separate into groups.

If a website has a Very Similar rating, it means that particular website is the closest match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their visitors are highly overlapped by gender, age, and interest.

For Similar and Somewhat Similar, they might not be a perfect match, but can meet somewhere in the middle when it comes to products.

Less Similar means their products might not align with your main store according to our calculations, but sometimes those unlikely products just might be what you need and are worth a try.

Missguided is a women's online fashion boutique that carries multiple looks and styles by occasion, trend, brand, plus size, and so much more.This trendy boutique has all that you need of the latest styles with a main price point of $40.

Store Types

BrandEx. Gucci, Gap, Coach and Zara

If you see the "Brand" icon, this means that they have their own design or produce their own goods.

StoreEx. Nordstrom, Macy's, and Shopbop

When you come across the "Store" icon, this means they carry multiple brands.

OutletEx. Nordstroms Rack, Barneys Warehouse, and Saks Off 5th

If you see the “Outlet” icon, companies that fall under this category are classified as selling product that is under price or deeply discounted.

BoutiqueEx. Vici Collection, The Pink Lily, and Garmentory

When you see the "Boutique" icon, this means hey are smaller in size and carry brands/styles with a curated theme.

How it works

How we find similar stores and calculate similarities

We attain data from web statistic companies and analyze each website's visitors.

To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where a shopper goes afterwards and then we begin to sort the stores by similarity scores.

Similarity Gauge

We measure websites by related scores and separate into groups.

If a website has a Very Similar rating, it means that particular website is the closest match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their visitors are highly overlapped by gender, age, and interest.

For Similar and Somewhat Similar, they might not be a perfect match, but can meet somewhere in the middle when it comes to products.

Less Similar means their products might not align with your main store according to our calculations, but sometimes those unlikely products just might be what you need and are worth a try.

Pretty Little Thing is a clothing boutique that does not forget the petite sized women, plus size and every look in between.Take a look at their trendy must have styles that have an average price point of $35.

Store Types

BrandEx. Gucci, Gap, Coach and Zara

If you see the "Brand" icon, this means that they have their own design or produce their own goods.

StoreEx. Nordstrom, Macy's, and Shopbop

When you come across the "Store" icon, this means they carry multiple brands.

OutletEx. Nordstroms Rack, Barneys Warehouse, and Saks Off 5th

If you see the “Outlet” icon, companies that fall under this category are classified as selling product that is under price or deeply discounted.

BoutiqueEx. Vici Collection, The Pink Lily, and Garmentory

When you see the "Boutique" icon, this means hey are smaller in size and carry brands/styles with a curated theme.

How it works

How we find similar stores and calculate similarities

We attain data from web statistic companies and analyze each website's visitors.

To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where a shopper goes afterwards and then we begin to sort the stores by similarity scores.

Similarity Gauge

We measure websites by related scores and separate into groups.

If a website has a Very Similar rating, it means that particular website is the closest match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their visitors are highly overlapped by gender, age, and interest.

For Similar and Somewhat Similar, they might not be a perfect match, but can meet somewhere in the middle when it comes to products.

Less Similar means their products might not align with your main store according to our calculations, but sometimes those unlikely products just might be what you need and are worth a try.

Store Types

If you see the "Brand" icon, this means that they have their own design or produce their own goods.

StoreEx. Nordstrom, Macy's, and Shopbop

When you come across the "Store" icon, this means they carry multiple brands.

OutletEx. Nordstroms Rack, Barneys Warehouse, and Saks Off 5th

If you see the “Outlet” icon, companies that fall under this category are classified as selling product that is under price or deeply discounted.

BoutiqueEx. Vici Collection, The Pink Lily, and Garmentory

When you see the "Boutique" icon, this means hey are smaller in size and carry brands/styles with a curated theme.

How it works

How we find similar stores and calculate similarities

We attain data from web statistic companies and analyze each website's visitors.

To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where a shopper goes afterwards and then we begin to sort the stores by similarity scores.

Similarity Gauge

We measure websites by related scores and separate into groups.

If a website has a Very Similar rating, it means that particular website is the closest match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their visitors are highly overlapped by gender, age, and interest.

For Similar and Somewhat Similar, they might not be a perfect match, but can meet somewhere in the middle when it comes to products.

Less Similar means their products might not align with your main store according to our calculations, but sometimes those unlikely products just might be what you need and are worth a try.

Windsor is all about creating a space that inspires and empowers women to be bold and beautiful in how they dress. This trendy clothing brand carries the latest styles with a main affordable price point of $25.

Store Types

BrandEx. Gucci, Gap, Coach and Zara

If you see the "Brand" icon, this means that they have their own design or produce their own goods.

StoreEx. Nordstrom, Macy's, and Shopbop

When you come across the "Store" icon, this means they carry multiple brands.

OutletEx. Nordstroms Rack, Barneys Warehouse, and Saks Off 5th

If you see the “Outlet” icon, companies that fall under this category are classified as selling product that is under price or deeply discounted.

BoutiqueEx. Vici Collection, The Pink Lily, and Garmentory

When you see the "Boutique" icon, this means hey are smaller in size and carry brands/styles with a curated theme.

How it works

How we find similar stores and calculate similarities

We attain data from web statistic companies and analyze each website's visitors.

To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where a shopper goes afterwards and then we begin to sort the stores by similarity scores.

Similarity Gauge

We measure websites by related scores and separate into groups.

If a website has a Very Similar rating, it means that particular website is the closest match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their visitors are highly overlapped by gender, age, and interest.

For Similar and Somewhat Similar, they might not be a perfect match, but can meet somewhere in the middle when it comes to products.

Less Similar means their products might not align with your main store according to our calculations, but sometimes those unlikely products just might be what you need and are worth a try.

Forever 21 is a fashion forward brand that provides looks and styles for women, men, and kids at affordable prices. This go to brand offers tees, bottoms, accessories you name it with a main price point of $25.

Store Types

BrandEx. Gucci, Gap, Coach and Zara

If you see the "Brand" icon, this means that they have their own design or produce their own goods.

StoreEx. Nordstrom, Macy's, and Shopbop

When you come across the "Store" icon, this means they carry multiple brands.

OutletEx. Nordstroms Rack, Barneys Warehouse, and Saks Off 5th

If you see the “Outlet” icon, companies that fall under this category are classified as selling product that is under price or deeply discounted.

BoutiqueEx. Vici Collection, The Pink Lily, and Garmentory

When you see the "Boutique" icon, this means hey are smaller in size and carry brands/styles with a curated theme.

How it works

How we find similar stores and calculate similarities

We attain data from web statistic companies and analyze each website's visitors.

To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where a shopper goes afterwards and then we begin to sort the stores by similarity scores.

Similarity Gauge

We measure websites by related scores and separate into groups.

If a website has a Very Similar rating, it means that particular website is the closest match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their visitors are highly overlapped by gender, age, and interest.

For Similar and Somewhat Similar, they might not be a perfect match, but can meet somewhere in the middle when it comes to products.

Less Similar means their products might not align with your main store according to our calculations, but sometimes those unlikely products just might be what you need and are worth a try.

Fashion Nova is a clothing brand provides trendy looks and styles that fit any occasion for both men and women. This brand is known for its everyday lifestyle looks of tees, dresses, rompers, jackets and more with a price range between $5 accessories and $100 denim jackets.

Store Types

BrandEx. Gucci, Gap, Coach and Zara

If you see the "Brand" icon, this means that they have their own design or produce their own goods.

StoreEx. Nordstrom, Macy's, and Shopbop

When you come across the "Store" icon, this means they carry multiple brands.

OutletEx. Nordstroms Rack, Barneys Warehouse, and Saks Off 5th

If you see the “Outlet” icon, companies that fall under this category are classified as selling product that is under price or deeply discounted.

BoutiqueEx. Vici Collection, The Pink Lily, and Garmentory

When you see the "Boutique" icon, this means hey are smaller in size and carry brands/styles with a curated theme.

How it works

How we find similar stores and calculate similarities

We attain data from web statistic companies and analyze each website's visitors.

To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where a shopper goes afterwards and then we begin to sort the stores by similarity scores.

Similarity Gauge

We measure websites by related scores and separate into groups.

If a website has a Very Similar rating, it means that particular website is the closest match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their visitors are highly overlapped by gender, age, and interest.

For Similar and Somewhat Similar, they might not be a perfect match, but can meet somewhere in the middle when it comes to products.

Less Similar means their products might not align with your main store according to our calculations, but sometimes those unlikely products just might be what you need and are worth a try.