How long should my explainer video be?

It depends on what kind of message you want to deliver, and, most importantly, where you’ll publish it.

If your purpose is to introduce a new product or service and publish online, we recommend keeping the video between 60 and 90 seconds. Videos can be as long as 2 minutes, but shorter than that is better for keeping your viewers’ attention.

If your video is for offline use (e.g., for training purposes or a 1-on-1 presentation), we can put more information in the video and make it 3 to 5 minutes.

I need an explainer video for my client. Can I partner with you?

Certainly! We work with many explainer video producers by providing white-label animation services for them, which they then resell to their own clients. Our services are completely confidential.

When can I expect a response after I submit my contact request?

We’ll respond your inquiry in less than 12 hours. If you haven’t received a response by that time, it’s possible we didn’t receive your request due to technical issues. Call us at 877.619.3488 or leave a message so we can contact you.

How can I place an order?

Animation

What’s the difference between the Premium and Advanced packages?

Our Advanced package provides you with our classic options: justoon, motion graphic or shadowmate video. All of this will be delivered in 2D animation. For our Premium package, we go a step further by adding 3D elements and special effects. When you choose the Premium package, we’ll invest more time in the creation of your script and storyboard, resulting in a more polished explainer video that addresses your customers’ pain points.

What’s the difference between the Ultimate and Premium packages?

In short, the Ultimate package is the Premium package’s next step. We recommend that our corporate clients use the Ultimate package due to its offer unlimited revisions (not available with our Premium package). In addition, the character development process gets more attention.

Since we have more room in the budget with the Ultimate package, we can spend more time working for you and giving your video our undivided attention. It’s like flying our business class!

Can you create animation on top of my live-action video footage?

Yes, that’s definitely something we can do. Note that you’ll need to provide the live video footage in order to do that. If you feel a little lost with this part, contact us and we can discuss what we can do to make it happen.

What type of video has more success: with or without animated characters?

It depends on the industry, but we’ve received quite a lot feedback that adding characters makes it easier for viewers to relate to the video. This is a positive reaction, because viewers are then more likely move forward to the desired next step, purchasing or signing up for the service.

Payments

How much do you require for the down payment to get our project started?

A deposit is required for all projects above $500. For add-ons, projects that cost $500 or less, and editing projects, you will be asked to pay in full before we begin the project.

Can I pay with a credit card?

Yes. We’ll send you an invoice. We use PayPal to process our payments. Note that due to PayPal’s limitations, it might be difficult for you to use a corporate credit card for payment.

Can I pay with ACH or bank transfer?

Yes, we accept international wire transfers. We can also use TransferWise to receive domestic bank transfers to our bank account in the U.S. Additionally, TransferWise receives USD deposits via ACH bank debit and domestic wire transfer within the U.S. Transfers in USD when you are outside the U.S. are received via SWIFT international payments.

What are your payment terms?

We require a deposit payment of ⅓ of the contract value before we start with our script. Another deposit of ⅓ of the contract value is invoiced when we receive written approval to start working on the storyboard. The remaining balance of the contract value is due when we receive written approval to start working on the animation.

For smaller projects, add-ons or editing previous video, we require full payment before we start with the project.

We understand that some large companies or non-profit organizations have strict payment guidelines. If you’re a part of such a company or organization, we welcome learning more about your payment terms.

Do you offer a discount for clients creating more than one video?

Discounts are available for video projects with bulk volume. Please contact our sales representative for more information.

A commitment of three or more videos on a contract is required before it is considered a bulk order.

If you’re a small non-profit organization, you may be eligible to receive a discount as well. Please contact our sales representative for more information.

Do you work with startups or non-profits?

Absolutely. We'd love to help you, no matter how big or small your company or organization.

Please contact us and give us some details on your particular situation, and we'll make something work.

What if I want to cancel the project? Do I get my money back? What is your refund policy?

Refunds are available only before we start working on the storyboard, and no more than 30 days from the date of the deposit.

After more than 30 days, the initial deposit becomes a company credit that must be used within 90 days from the date of the contract.

If you move forward with our service, we’ll gladly make revisions until you are satisfied (within the limits of the package that you choose). After we’ve moved forward with the storyboard, we will no longer refund the deposit.

Process

What’s the process of making an explainer video?

There are 5 steps in creating your animated explainer video. The specifics will be different for each project, but the information at the link should give you idea of how it works. You’ll receive a customized schedule for your project before we start.

How long do you need for the creation process?

It depends on the duration of the video and the concept’s complexity. For a 60-second to a 90-second video, we’ll need 25 working days to finish.

Can I have the video sooner than 25 working days?

Yes, you can. If you need the video sooner, you can purchase our Priority Delivery add-on for $369 for delivery one week sooner. Please contact our sales representatives for availability.

How many rounds of revision do I get?

It depends on the package that you choose.

Standard package: 2 rounds of revision per stage of the process

Advanced and Premium packages: 3 rounds of revision per stage

Ultimate package: unlimited rounds of revision per stage

We’ll gladly make revisions until you are satisfied within the limits of the package that you choose.

What if I need more revisions than my package allows?

Can you provide custom background music?

If you don’t like any of the background music in our library, we can help you purchase royalty-free music. Or we can help you look for a good composer to produce one-of-a-kind background music just for you.

Who chooses and directs the voice talent?

You choose the voice actor, we direct. (Because we’re scriptwriters, we know what it should sound like.) Some words may need to be pre-recorded and delivered to us so we avoid incorrect pronunciations.

Can you help me create a short version of the video?

Yes, we can. In addition to the initial video (more than 1 minute), we can help you create a shorter version of the video for an extra cost.

Can I have a video longer than what’s stated in the initial contract?

Yes, you can. It may incur an additional charge, but we’ll only need to add the additional cost in with the final invoice.

Working with Us

How involved will I be in the creation process?

We want you to be involved in every step of the process. You know your product or service better than we do. We’ll always deliver everything we create and request your approval. You can also ask for revisions if needed. (The extent of revisions is based on the package you choose.) We won’t move to the next phase until we get your approval on the current phase.

What if I don’t like what you deliver?

Don’t worry. You’ll be able to ask for revisions on each phase during the creative development process. We make sure that every final video we send to our clients is satisfactory.

Do you use any project management tools?

Yes, we use Basecamp as our management tool. It’s simple to use and easily tracks the project’s progress.

Who will be working with me after we start the project?

We’ll appoint a dedicated Account Manager to your project. This person will confirm payment once finance receives it. Your personal Account Manager will help you with the entire process from the beginning.

Can you share your voice-over library?

How do you send videos to me for approval?

We’ll send the initial video, full version, with a watermark, by uploading it on our secure server. We’ll send you a download link. After your approval, we’ll send the final version without a watermark in full resolution.

What can I do to ensure the project is finished on time?

We need to focus on the stage we’re working on. For example, if we’re already in the storyboard phase, we can’t go back to edit the script. Likewise, when we reach the animation phase, we need to stick to the approved storyboard. Redoing approved creative assets are the biggest contributing factor to delayed schedules.

If I want to make some changes to the video in the future, can you help with the editing? How much will it cost?

Yes, we can, and we will. If you want to make changes in the future, we’ll charge our hourly rate ($29/hour). *

White Labeling

Do you offer special rates for resellers?

Do you require a white-label partner to give you a specific amount of work per month or per year?

We require around 3 to 5 new projects each month. However, you are always welcome to send us more than that!

Can you send me examples of your videos so I can show them to my clients?

Of course. We have example videos that you can showcase in your own portfolio or presentation. Prior to sending you the videos, we require a deal and a deposit of $500. The deposit will be used later for the first project you send our way, so this essentially costs you nothing.

As a white-label partner, what do I need to provide?

You need to provide the script and voice-over. This is because you will communicate with the client at all times since you have direct contact with the client. We will take care of the mockup, storyboard, and animation phases.

If I need the source files for future editing or archive, will they be provided as well?

No, we don’t provide source files, but you can purchase our Source Files add-on for $297.

Can I ask you to provide the script and voice-over?

We can assist you with the script creation process at an additional cost of $99. We can also help you with voice-overs at an additional cost of $99 or more, depending on the voice-over’s duration. Please click here for our voice actor library: https://breadnbeyond.com/voice-talents/.

* This is our rate as of 9/21/2017. This rate is subject to change at any time.