daily inspirations, curiosities, and obsessions

Tag Archives: The W Hotel

A few months ago, Tory Burch opened a new store in Georgetown, her first in the district.

Rumor has it, Tory herself came to visit the week of its opening, which is a BFD if I do say so myself!

We visited the store in January to browse.

Unfortunately we didn’t find anything new to add to our already very Burched closets, but we did have a nice sit down coffee and hot chocolate in the shoe room.

The interior is an experience for any fan of the Tory Burch aesthetic, a reflection of her recently launched home collection. The bright wallpaper and lucite coffee tables are a nice complement to the plush mohair sofas.

We recommend you take a seat and possibly a sip if you find yourself nearby. Word to the wise, the Wisconsin Avenue shop only sells accessories (think handbags, jewellery, sunglasses, and shoes, to name a few).

The brand hosted a DC Fashion Week event at the W Hotel this past week.

Seeing the clothes at the W downtown allowed us to better visualize the Tory Burch lifestyle– tropical and eastern influences, beaded embellishment, embroidery, and metallics.

The event included themed drinks, rotating looks, a DJ, and utilized the Neoclassical architecture of the lobby by projecting the NYFW Spring/Summer ’14 fashion show onto its walls and ceiling.