UKFast Teams Up With MTBNorthWales to Promote Safe Biking

Hosting and colocation firm UKFast has joined forces with MTBNorthWales, the region's official mountain biking organisation to encourage safe moutain biking in the rural, mountainous area.

The sponsorship comes as the cloud technology specialist continues its announced investment in the area, where it has a training centre used by new recruits who visit to take part in outdoor activities including team climbs up Mount Snowdon.

CEO Lawrence Jones, who recently announced plans to focus on the regeneration of the region around his hometown of Denbigh, said: "North Wales is incredibly close to my heart and I know that, having visited the area on team building trips and induction training, many of the UKFast team share my love for North Wales and the mountains.

"We have recently joined forces with MTBNorthWales to help promote safe cycling in what can be tough terrain and to show the rest of the UK that although North Wales is very rural, there is still so much to do and it is an amazing place to visit.

"With clients including British Cycling and squash champion Laura Massaro, we are very proud to again be teaming up with an upcoming sporting institution."

MTBNorthWales team principal Gavin Prince said: "By working with a company like UKFast that has grown from a small company to a well-renowned business, we look to follow in their footsteps in achieving our goals. Our team rider Callum Hadfield said he cannot wait to get our sponsor's name on the podium and prove that 'fast' is not only in the name."

MTBNorthWales is affiliated with British Cycling, Welsh Cycling and is the only mountain bike organisation that works in partnership with the Snowdonia National Park.

UKFast is renowned for its sporty culture with previous sponsorship of the Salford City Reds and Sale sharks rugby teams; it's association with British female squash champion Laura Massaro; as well as its own focus on the health and wellbeing of its employees.