Total digital signage market is expected to reach $14,875.6 million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020. Digital signage refers to any of the electronic display that broadcasts television programming, menus, information, advertising, and other contents. Digital signs utilizing technologies such as LCD, LED, plasma displays, or projected images to display content is found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations. Because of its inherent dynamic nature where in the content may be frequently updated, and also by employing real-world interface such as embedded touch screens, image capture and gesture recognition, it is gaining a wide acceptance in the market.

The report deals with all the driving factors, restraints, and opportunities with respect to the digital signage market, which are helpful in identifying trends and key success factors for the industry. The report also includes qualitative analysis on the market, by analyzing complete pricing and cost analysis of products, Porter’s analysis of the market, and SWOT analysis of the players. The report also profiles all major companies active in this field. This report provides the competitive landscape of the key players, which covers all key growth strategies. The report also formulates the industry trends of digital signage market with emphasis on market timelines and technology roadmaps, market, and product life cycle analysis.

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