Latest Blog Entries

Digital marketing has evolved quickly. As a result, marketers are often focused on their English content, website or eCommerce presence. From talking with companies, I have found a few areas that often get overlooked, but are crucial to a successful global marketing plan....

What distinguishes the translation and localization needs for self-paced eLearning from those of the asynchronous university models? The fact that there is no instructor, ever! Instead, course designers must create self-paced courses as if there were an instructor, which place additional demands o...

Project management has gained increased attention and importance in recent years, due to the critical functions performed by project managers. This blog discusses several key traits essential to anyone aspiring to be a successful project manager, in or out of the language translation services indust...

This blog focuses on key take away messages and best practices recommended at International Search Summit 2011. This event was held in conjunction with Search Marketing Expo 2011 (SMX) and in Seattle earlier this month; our own Peter Betts attended both events and covered SMX in the previous blog, “...

With the proliferation of translated and localized websites for all of your target global markets, it is no longer practical to manage websites individually. Content Management Systems (CMS) which can handle localization and globalization of multiple target-language websites are rapidly becoming a r...