Start-up for Retail Websites Set to List

25/11/2013

Mopowered, a start up that helps retailers such as Next optimise their websites for smartphones, intends to float on Aim as retailers gear up for a fight over the fastest growing segment in ecommerce – mobile.

The London-based group intends to raise £4m to beef up its sales team as increasing numbers of retailers redesign their websites to account for growing mobile traffic.`

About 15 per cent of online transactions will be done through mobile devices this year, according to EMarketer, the research group. This figure is expected to hit 27 per cent by 2017.

While traffic from mobile devices is shooting up, desktop computers still account for the vast bulk of actual sales online, providing a role for companies such as Mopowered to help plug the gap.

Dominic Keen, chief executive of the group, said: “The idea is to bring our merchants’ payments experience down to a ‘one-click’ check out.”