You take the good, You take the bad, You take them both and there you have the facts of life... on the Web.

Sunday, January 30, 2011

alllowercase.google.urls/CamelCaseHere

Google recently announced that all domains in search ad display URLs would appear in alllowercase. "For example, if your display URL is Subdomain.Example.com/Subdirectory, it will appear as subdomain.example.com/Subdirectory."

Fellow URL-aholics know this is not a best practice for making your domain easy to decipher. Yet, Google says, "Recently, we found that by standardizing the look of the URLs on the page, we were able to improve many of our user metrics, including ad clickthrough rates." Maybe that's because of all the accidental clicks resulting from people not being able to easily recognize the domain they're clicking on!

What does this mean for all the Google advertisers out there? Wherever possible, use Subdirectories for your search ad landing pages as opposed to Subdomains. On a crowded Google results page, if you want to stand out from the clutter and pre-qualify your clicks, use Camel Case Subdirectories to let searchers know what they should expect to find on your site.

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Your URL, My Passion

I am a nerd. I'm that guy who pronounces URL like the Duke of. I clap when I see a good URL and I cringe when I see a bad URL. My mission here is to give businesses some guidance when choosing and promoting their URLs so they don't waste the money they've already spent on this here Internet fad. Enjoy!

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URL Best Practices

Do's1. Whenever possible, use YourBrandName.com.2. If .com is not available, use YourBrandName.net.3. If .com and .net are taken, find a new brand name. Seriously.4. Use YourSlogan.com when running an integrated media campaign.5. CapitalizeTheFirstLetterOfEachWord and/or UseDifferentColorsOrBoldToHelpEachWordStandOut

Don'ts1. Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such.2. Don’t use YourProduct.com or YourCategory.com as a replacement for YourBrandName.com. They should be used only as supplements.3. No-hyphens/or slashes.4. Don't include www (aka dubs) when displaying your URL. We know to go to the World Wide Web to find you.5. Don't include http://. If your audience isn't Web savvy enough to know where to type the URL, you shouldn't have a website.6. don'tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)7. DITTOFORALLUPPERCASE8. Don'tStaggerWordsOnSeparateLines9. DontUseWordsThatllRequireApostrophes10. Don't bury your URL at the bottom of an ad. I'm the only nerd running around with a 10x zoom lens to find URLs.

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Disclaimer

Please note: I'm a marketing guy, not a lawyer. I am not aware of any copyright laws I am violating by posting graphics and pictures of URLs that are in the public domain to GoodURLBadURL.blogspot.com. That said, if you own any of the URLs I've posted and feel that I am infringing on your trademark, please contact me and I will remove any offending material promptly.