No going back

I always think it's really exciting when people...move...and I think that the key thing…[is] not necessarily to take them and show them exactly what to do, but [to show them] there's no going back. They're either going to win or they're going to fucking lose and I think that's an important position. To push people out to taking those risks that they wouldn't normally want to take and getting them to feel like that's their decision, feeling empowered, and then creating that contrast, and then there's no going back, you're pretty much taking a leap.