The Importance Of A Brand’s Voice: Metaphorically And Physically

Branding For Scale: Future-Proofing Your Brand Growth

Lidia Lüttin is a digital marketing specialist with expertise and an eye for innovation in global marketing strategy and research and is currently the Chief Marketing Officer of Bynder. Let’s get talking – global brands, automation and marketing to marketers… with Lidia Lüttin. BQ – How do you believe a clear and consistent brand can …

While brand management in general is trending toward greater degrees of personalization, it’s interesting to note that marketing automation – by definition, a highly routinized process – represents the key to enhancing customer relationships.

Scott is co-founder, president and CTO of ion interactive, he’s an agile marketing advocate, chair of MarTech Conference, author of Hacking Marketing, and editor of the Chief Marketing Technologist blog. Let’s get talking – marketing technology, automation and agility… with Scott Brinker. BQ – When looking at investing in new tech, how would you recommended marketers balance …

How to create a brand: A dash of values, a drop of systems, a pinch of design, eye of newt… Wait a minute. Let’s start that again – in the real world. For many people, a brand is just as mystical and bemusing as a witch’s spell or gypsy magic from a fairy tale. So let’s …

Digital Is No Excuse Look around you and you’ll see heads bowed. Over smartphones, tablets, watches; they are bowing to new technology and you are looking up, praying to the Technology Gods that they are seeing your messages and clicking your “try me” button. Shari Worthington, with blog.telsian.us tells us that, “our senses are bombarded …

Why is global brand management so important, when every country could shape its own local brand management as called for in each country? Professor Herbst explains this, and more importantly, how to approach it.

Two of the most common questions I’m asked are: “We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that without affecting our brand?” To this, the first question I’ll ask you is: “How much …

Manage Your People To Manage Your Brand. In past articles, I have talked about giving meaning to your Brand through customer services, hiring the right people and using quality as the base. Perhaps the biggest step after this is to manage your greatest resource – your people. Remember a Brand isn’t just a logo. It …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …