Culting of Brands Turn Your Customers into True Believers

ISBN-10: 1591840961

ISBN-13: 9781591840961

Edition: 4th 2005

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Description:

Douglas Atkin explores how companies can cultivate fanatical customer loyalty. Harley Davidson, Saturn, Ben & Jerry's & JetBlue have all achieved cult status by making their customers feel special, part of an exclusive group. The benefits reaped by the companies concerned are described in detail.

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