Omniture Adds New Tool for YouTube, Viral Video Monitoring

Omniture adds a new application to its Omniture SiteCatalyst tool that allows users to monitor the spread of viral video on YouTube and other sites. Salesforce, Google, Amazon and other companies have all been expanding the range of applications available on their cloud-based computing platforms, even allowing clients to monitor Twitter, YouTube, Facebook and other sites to see how a particular service or product is being greeted by the general public.

Omniture,
creator of online business optimization software, is releasing a new version of
Omniture SiteCatalyst that allows users to measure the spread of viral video
across video-sharing sites.
SiteCatalyst is a component of the company's previous release, the
Omniture Online Marketing Suite, which also includes several applications
such as Visitor Acquisition Applications, designed to streamline customer
acquisition, and Conversion Applications, to allow marketers to test key
messages, target customer segments and analyze customers' behavioral data to
leverage merchandising strategies.

The one-stop application for measuring the impact of viral videos spares
users from needing to check sites such as YouTube individually. Metrics on the
dashboard provide information such as the number of consumers who have viewed a
particular video, as well as ad performance associated with particular videos.

Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.