While Hyundai has not revealed which models will get special attention from the N division, the Veloster Turbo and next-generation Genesis Coupe appear obvious early targets for motorsport-inspired performance enhancements. It may also extend to less naturally performance-oriented models, such as the city-sized i20 that forms the basis of its rally challenger.

The N division takes inspiration from Hyundai’s Namyang research and development centre in South Korea, which has collaborated with Hyundai Motorsport on the development of the i20 WRC car, and is at the heart of the brand’s production car technology and innovation.