MUMBAI: LeEco, the internet and technology company, which has recently entered the Indian market with two smart phones, today launched a new "Made for India" superphone Le 1s Eco and its ecosystem membership program in India.

The announcement was made in collaboration with Eros Now, YuppTV and Hungama - partners and content providers for its devices.

LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999, a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000.

For the first flash sale on Flipkart on May 12, LeEco will offer the "Supertainment" package at Rs 9,999.

William Lee, VP Content for Asia Pacific at LeEco said, "LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership."

Atul Jain, COO, Smart Electronics Business, LeEco India added, "To cope with LeEco membership program, we introduce a special 'Made for India' Superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this Blockbuster Superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price."

The membership program includes content, experience and service. Besides content, the membership program also integrates eco-services like personal clouding services -LeEco Drive, LeMall and aftersales services.

Earlier this year, LeEco had outlined its strategy to focus on the content ecosystem in India, announcing its partnerships with Eros Now and YuppTV. Today, it also announced its partnership with Hungama Music as its music service. In addition, LeEco India will also provide more than 50 live online concerts from around the world, streaming directly to all LeEco members with Superphones.