AMA / stop the clock

In 2014 – 2015 there were 42,457 substantiated instances of child abuse in Australia. We worked with the Australian Medical Association (AMA NSW) and the Children’s Hospital at Westmead’s Child Protection Unit to develop a campaign to raise awareness of child abuse.

Based on the alarming fact that a child in Australia is abused every 15 seconds, we created 'Stop the Clock’. This powerful image is the basis for the new website that serves the important functions of providing support for those experiencing, or exposed to abuse; for members of the general public looking for contacts in the event that they suspect a child they know is being abused; and to provide health professionals with valuable information.