Defiantly SmoothWheated Whiskey,SINCE 1849.

Learn how our famous wheated recipe became the stuff of legend, passed down and passed around by outlaws everywhere for more than 150 years.

1849

Rebel Yell® recipe is invented, along with many other famous bourbons, at what would later become the famous Stitzel-Weller distillery and marketed under the slogan “Honest whiskey at an honest price.”

1879

Frederick Stitzel patents the barrel storage system still used in warehouses today

1900

Stitzel-Weller distillery wins a Certificate of Distinction at the Centennial Exposition in Paris

1920-1933

The Prohibition era in the United States limits production to “medicinal” whiskey

1936

Rebel Yell is officially introduced as a registered brand

1964

By act of Congress, bourbon is declared a “distinctive product of the United States” and commonly referred to as “America’s Native Spirit”

2008

Rebel Reserve debuts

2012

Rebel Yell debuts in cherry and honey

2015

Debut of new packaging along with two new flavors, Small Batch Rye and American Whiskey

A Spirit Of RebellionIn Every Bottle.

Since 1849, our original, award-winning recipe has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging.

The Talk Of The Tavern.

Over the past 150 years, rebels and reviewers alike have been shouting about the quality and bold flavor of Rebel Yell. But we think you’d be best served by finding out for yourself.

Our StoriedHistory

What Makes UsDifferent

Our LatestAwards

Meet OurExtended Family

To those who thirst for adventure, the Rebel Yell family offers a range of flavors to be explored. From the timeless original to our newest members, Small Batch Rye and American Whiskey.