About Yamaha

Across several industries the world over, Yamaha is a name that is synonymous with the highest quality. With 125-year focus on "Passion & Performance," Yamaha's wide-spanning musical product line in classical, orchestral, conventional and electronic instruments have broken down barriers and helped redefine standards in all venues and genres of music. Today their instruments remain an ideal choice for elementary to advanced musicians.

The story all started with an organ built by Torakusu Yamaha in 1887. During a career as a watchmaker, Mr. Yamaha was asked by a hospital to repair a reed organ. After successfully completing the job, Yamaha saw the business potential and undertook constructing his own organ. After several prototypes and grueling self-instruction in tuning and music theory, the entrepreneur completed the organ and Yamaha Corporation (then Nippon Gakki Co.) was born. Over the course of the next 60 years, Yamaha pioneered the production of western instruments in Japan. Today, Yamaha Corporation maintains a collective objective of 'kando' – a staunch focus on enriching culture with technology and passion born of sound and music.

Launching the company on the strength of Mr. Yamaha's original portable organs, the company spent 70 years carving out market share in organs and pianos. With the founding of foreign subsidiaries in the late '50s (including Yamaha US in 1960), Yamaha's appetite for quality and organic growth drove them to enter new markets. Starting with the YTR-1 Trumpet and SG7 Electric Guitar in 1966, Yamaha entered the B&O and modern instrument markets and immediately established themselves as a force to be reckoned with. Nearly fifty years and countless innovations later that presence remains as strong as ever.

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