Pages

Wednesday, July 18, 2012

Creating landing pages allows you to more effectively achieve your goal of converting a
higher percentage of your visitors into leads. This is because landing pages make the process of receiving an offer much simpler for your visitors, since they don’t have to navigate your website to find the page they’re looking for.

Sending your visitors to landing pages also eliminates any confusion about what they must do to receive your offer, which keeps them from getting frustrated about not finding the form, or deciding that it’s not worth their time to figure out how to go about the process.

Monday, July 9, 2012

When
you see a great picture – you look at it – eye candy for all of us.

So
some simple ways to get the best out of using photos for your social media and
how it can help your business are quite simply done by a few easy steps.

Firstly
decide what you want out of using photos in your strategy – showing to folks
talking in front of a screen depicts work.

Then
make sure who the target market is for your photos, who your audience is
because you want them to Engage on social media, take more photos and share
with you and the But Your PRODUCTS.

Make
sure you create a very alluring theme or hook with your photos ie. My photos
show someone littering with a McDonalds packet and my hook is our products are
so fresh they do not need wasteful packaging!..get the idea.

Now
you need to create a story around your picture – there is power in words ask
any copywriter.

Even
if you are a small business, develop and promote your brand always – remember
you want Traffic so why not use a Trafficfundi!!!!

Prospect, prospect and prospect and
invite all your colleagues, friends, enemies to share there photos and stoiries
with yours – spread the word be like butter! Use blog, websites and social
sharing all te time and promote.

Lastly measure your results there are many
tools that will tell you what you are working towards is working or not

Friday, July 6, 2012

All
writers are afraid of the dreaded “P” word – so what am I referring to here? We
are referring to nothing less than the dreaded word plagiarism.

Plagiarism
is something that we, as copy writers, are often tempted to do – after all copying
someone else’s copy is dead easy and no-one will find out! Or will they? Don’t kid yourself. The writing police will
soon be onto your game, and you will be caught out super-quick.

But
why bother copying someone else’s ideas when your very own could be as good if
not better? Have you ever read an article either online or somewhere else where
you think to yourself “gee that is so great”? Well, let’s face facts - we are all individuals and who says that what
one has to say, depart or share is not as good if not as interesting as the
next person?

Flowery
language is one entity, but getting down and dirty and saying what you think,
what you feel and what you know could be far better than the person who can write
beautifully and descriptively, yet there is little depth to what they have to
say?

A
pretty girl is fantastic, and if she dresses wonderfully it is even nicer, but
if she is a completely vacuous individual and has absolutely nothing at all to
say that is deep, interesting or a little funny – well, let’s face it, the
admiration stops right there.

Writing
copy is identical to the pretty girl. Perhaps the pretty stuff looks good from
a distance, but when the reader digs a little deeper, the pretty site and
flowery language lacks both interest and depth!

Be
sincere and above all else be honest and original. You don’t need to copy
anyone else’s stuff to get YOUR own individual point across. Yes there will always be techno stuff that we
need to adhere to when writing technical copy. I mean – could you imagine
getting the bits wrong when marketing TV’s, cameras or a line of industrial
parts? It is then really important to ensure you stick to the product
descriptions to a “T”.

Plagiarism
is tempting, but hardly worth the effort. After all there is nothing quite as
rewarding as writing copy that is original and interesting.

Wednesday, July 4, 2012

In
layman’s terms, search engine optimization (SEO) is the process by which
websites rank in the search engines when users type in a certain keyword. It
takes different SEO strategies for “crawlers” to catalog and index your site;
and usually, these strategies include quality content and link building. But,
this is about to change with the introduction of the latest strategy that has
been going on around in the SEO world.

These new innovative SEO
strategies combine creative marketing and advertising with SEO and online
branding. This approach is a combination of the traditional SEO strategies
(i.e. On-site SEO and link building) and modern tactics to grow a company’s online
presence. Link building and on-site techniques are not enough anymore to have
your site on top of the ranks anymore. By adding these latest trends on the
latest search landscape; local SEO, press releases and online reputation
management, your brand is in good position as far as Rankings are concerned.

Google + Local SEO

With the merging of these two services, Google
is putting an emphasis of Search importance in to local and social.
Meaning, if you are a local business, people should be familiar about your
venture and must have experience something about your offline efforts. This
will slam businesses who are trying to manipulate search by having different websites that are not real
businesses and built for sear crawlers only.

Google Plus combined with local listings allow businesses get prime
exposure on SERPs. These tools also allow users to review and rate services of
local businesses around their area to reward companies who are providing best
services and slam businesses who are doing poor in servicing their customers.

Online
Public Relations

Online public relations
means more options for the company which may include online charitable
competitions to finding the right material for a press article. This is very
vital because it adds creative elements to link building techniques as well as
generating good press positioning for the company or website. A good example is
creating an online invitation for a fun run whilst promoting a sports-related
website or other charitable efforts that a company have.

If you give back to your
community or support good causes, good search Karma is on your way. People will
talk about your business and will generate more clients for you.