Off-premise sales of domestic table wine shot up 11% in the four weeks ending April 15, which was enough to boost the more inertia-laden 52-week growth to 8%. A very positive Easter holiday appeared to be the main driver, and helped domestic sparkling wines to increase 27% in dollar sales over a year ago.

Easter sales this year were recorded in the four weeks ending April 15, during which domestic table wine sales hit $384 million. The similar period in 2011 was Easter-less, and wine sales then grew only 2%.