One of the biggest challenges marketers face is accountability of the kind that monetises returns from specific channels in finite ways. Most campaigns usually involve multiple media and at the very least a series of touchpoints that lead customers from first impression through to purchase. Read the rest of this entry »

Facebook has launched its first location based application for iPhones and mobile phones in the US. Facebook Places allows users to ‘check in’ at locations on their phones, and in doing so will automatically update their status and appear on friends’ news feeds. Read the rest of this entry »

Foursquare is all about letting friends know where you and collecting points and badges, which eventually turn into coupons. Marketers and brands have been making it work for them by attaching awards to promotions for loyal customers. Read the rest of this entry »