Noel Edmonds has lashed out at Rachel Riley among a host of other celebrities for taking part in Lloyds Bank’s mental health campaign.

The bank has partnered with Mental Health UK to raise awareness and encourage people to talk about their mental health, snapping up stars including Rachel, Professor Green, Jeremy Paxman and Victoria Pendleton for the ads.

However, Edmonds – who is suing Lloyds Bank for £60 million – isn’t impressed with the ‘cynical’ campaign or the stars who signed up to it and their alleged fees for the campaign.

On his blog Noel.world, the 69-year-old wrote: ‘Apparently Rachel has been paid £20,000 to lend her name to the campaign.

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‘For the moment we will give her the benefit of the doubt and assume that the endorsement was arranged by an agent who did not inform her of the true purpose of Lloyd’s campaign.

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‘Its possible ( but we wonder where she’s been over the last 12 months) that Rachel is not aware that LLOYDS BANK is responsible for the destruction of lives and livelihoods on a military scale [sic].’

Going on to allege the bank has ruined lives, Noel continued: ‘RACHEL HAND BACK THE MONEY AND RESTORE YOUR INTEGRITY. YOU’RE EITHER WITH THE VICTIMS OR THE PERPETRATORS.’

The TV presenter added: ‘I have first hand experience of the anguish and trauma caused by these criminal bankers. It’s impossible to exaggerate the pain and suffering that they have caused to thousands of honest hard-working British men and women and their children. I believe I speak on behalf of all victims of LLOYDS BANK criminality as I condemn LLOYDS’ cynical association with such an important issue as mental health, when they themselves are responsible for causing so much misery for so many people.

‘I’m also very disappointed to see Prof Green, Rachel Riley and Jeremy Paxman lending their names to possibly the most cynical advertising campaign ever.’

Noel later published a ‘correction’ to the story, claiming Rachel was paid £35,000, not £20,000, to partake in the campaign.

Edmonds also published blog posts with similar criticisms aimed at Pro Green, Victoria Pendleton, Alex Brooker and Jeremy Paxman.

In a post titled ‘Your reputation is at risk’ aimed at Professor Green, Noel wrote: ‘Whilst I applaud your support for those suffering serious mental health issues I assume, in signing up to the advertising campaign and no doubt pocketing a handsome fee, you were unaware that LLOYDS BANK carry a considerable responsibility for the extent of mental ill-health in our communities.’