The Transition of JD.Com from Physical To Online Stores Through The Efforts Of Richard Liu Qiangdong

JD.Com is one of the leading retailers in China, distributing all kinds of products to customers globally through online marketing. This company was founded in 1998 by Richard Liu Qiangdong, who is the CEO and the principal of the organization. He has been running the organization with a lot of passion so that it can serve its customers to his expectations.

Richard Liu Qiangdong is one of the billionaires in the Republic of China whose career journey seemed to have taken a different route from what had been designed for it. At first, Richard Liu Qiangdong wanted to become a politician, and so when he joined college, he pursued a degree in sociology and political science. However, like any other youth in the country, getting some employment was not easy for him and so he decided to do something different that would bring him some cash.

In 1996, he started operating a hotel, which he began using some borrowed funds from his family. This business did not succeed as he had anticipated and hence he shut it down shortly after the sixth month of operation. Richard Liu Qiangdong then looked for some employment and wherever he got it, he was never rewarded as he would have expected. This challenged him to seek something different again that would provide him sufficient income that would cater to his needs and those of his fiancé. This was when he decided that he would make good use of some skills that he had learned in college where he had done an additional course in computer engineering. He began JingDong, a company that dealt with the sales of computer accessories and other tech devices.

However, Richard Liu came to learn a very crucial lesson in his career in 2003, when there was an outbreak of SARS. This outbreak limited the movement of both his workers and the customers. This affected the business negatively, and he decided that he would change the operation strategies of the company so that its sales would not be affected by such happenings in the future. He transitioned the business from physical stores to an online store, which serves customers globally, and named it JD.Com. Go To This Page to learn more.