TWiT founder and owner Laporte, in an October 2009 speech, stated that it grossed revenues of $1.5 million per year, while costs were around $350,000.[2] In November 2014, American Public Media's Marketplace reported that TWiT makes $6 million in ad revenue a year from 5 million TWiT podcasts downloaded each month, mostly in the form of audio, and that 3,000 to 4,000 people watch its live-streamed shows.[3] On March 18, 2015, prior to the filming of This Week in Google, Leo Laporte stated that TWiT expects to make $7 million in revenue in fiscal year 2015.

TWiT gets its name from its first and flagship podcast, This Week in Tech. The logo design originated from a traditional logic gate symbol of an "AND gate" turned on its side. Voiceovers are provided by Jim Cutler.[4]

Contents

TWiT's netcasts are centered around technology and technology news at a deeper level than mainstream media. Hosts of the shows are usually experts in certain fields, either by working in the field itself or by being a journalist covering the field. Currently, there are 26 netcasts produced by TWiT[1] the shows are available free to watch and are funded by Cost per mille embedded sponsorship.[5]

This Week in Computer Hardware, Home Theater Geeks, NSFW, This Week in Tech, MacBreak Weekly, TWiT Live Specials, iPad Today, Tech News Today, The Tech Guy, This Week in Google, and Windows Weekly were named "Best of 2010 in Podcasts" by iTunes Rewind.[8]

In 2011, This Week in Tech was named "Best Technology Podcast", and TWiT Photo was named "Best New Technology Podcast" by iTunes Rewind.[9]