Twitter Analytics: Determine your ROI and Your Audience Demographics

In this episode of Social Media Confidential, Bill Hibbler gives you a walkthrough of Twitter Analytics to help you determine:

if you’re reaching the correct audience

your ROI on Twitter

if your audience is engaging with your tweets

how many re-tweets, likes, views and more you’re getting

how to determine your audience reach

how to download your stats for in-depth analysis

how to determine your top tweets

how to maximize your content by ‘resharing’

your twitter demographics

You’ll be amazed by the amount of demographic data Twitter Analytics provides. You can see, for example, net worth, annual income, home value, and many other details. The interests category shows you whether or not you’re connecting with the right audience. The best part is it’s totally free.