While social media has been prevalent in higher education for years, it’s only relatively recently that institutions have begun to invest full-time staff in tackling it. To shed light on the ins, outs and challenges faced by our industry’s first full-time social media staff, we bring on a panel of social media managers and directors to share their insights and story, including:Ma’ayan Plaut Oberlin College Social Media CoordinatorBruce Floyd University of Florida Social Media SpecialistLougan Bishop Belmont University Social Media & Web Marketing SpecialistKarlyn Borysenko SNHU Director of Social Media