“Whenever I try to clip my cat’s claws, it goes ballistic. What on earth can I do so that it will let me?”

The above thought has probably crossed the mind of anyone who has ever had the distinct pleasure of caring for a cat. So how should you deal with a long-clawed, ferocious feline? Well, you can always purchase one of these unique masks made exclusively for kitties in need of a trim…and watch it transform into a weird-looking alien in the process!

There will be a special collaboration insert included in the June edition of the Kodansha-produced beauty magazine, VOCE (pronounced Vo-che), on sale April 23rd. Each magazine will come with one Attack on Titan face pack by the makers of the kabuki face pack, Isshindo Hompo, and feature Attack on Beauty!!

Every once in a while we at RocketNews24 like to bring you some instructional pieces on how to perform traditional Japanese practices such as drinking green tea, eating sushi, butchering a wild boar and seppuku. However, even with handy instructions some of these practices require rigid discipline and considerable practice. Interestingly enough, we get the fewest complaints of failure from the seppuku piece, but the ones we do get seemed to be the most angry.

This time however, we have a traditional Japanese guide that not only is easy to perform but is perfect for Halloween, which is fast approaching. So get ready to learn how to properly wrap a ninja hood around your head!

After saving global gold prices in 2013, Chinese dama, or middle-aged women, have found another claim to fame: Influencing world fashion trends.

While most think of going to the beach as an excuse to wear as little as possible, many of these women prefer to stay covered up. But don’t start calling them prudes, since, for them, it’s a matter of practicality and beauty!

Find it difficult to sleep on a plane or during that long train ride to work? Embarrassed by the way you look when you’re in a deep sleep?
Well, look no further because the cat face mask can help you on your way to a pleasant, deep slumber. If you have the courage to wear it, that is.

What’s that man wearing in the picture above? Is it a new subculture fashion trend born in Harajuku? Or maybe some kind of bulky nasal strip? Actually, it’s an incredibly high-tech nasal air purifying device to combat air pollution.

The smog problem in several major Chinese cities is impossible to ignore, and poses colossal environmental and health risks unless drastic action is taken soon (it apparently even forces couples to take wedding photos while wearing gas masks…). There has been recent talk of using drones to fight the smog, but in the meantime the police department of one city in northern China is taking precautionary measures to protect the health of its workers by providing them with specialized breathing equipment.

It’s not quite as cool looking as the mask worn by, say, the titular character of Hayao Miyazaki’s Nausicaä of the Valley of the Wind, but just wait until you read everything that this little contraption can do.

We’ve covered many products developed by Thanko – that company always seems to have clever ideas and is never afraid to flirt with madness – in the past. Their upside-down desk, and upside-down cushion both look very tempting, whereas their more ambitious products such as camera glasses and the Fanbrella seem inherently flawed with poor battery performance.

In most countries, walking around the streets wearing a white surgical mask would likely draw stares from those around you. People may even cross the street to avoid whatever plague they think you’re harboring. However, in urban Japan it’s hard to walk down the street without seeing someone in such medical-looking garb, especially during peak allergy seasons.

Despite this, there seems to be an unwritten rule that all face masks should be white. You might see an occasional designer mask with a logo or floral print, but by and large seeing anyone wearing a surgical mask other than white is kind of rare. However, a new brand of mask with the unfortunate name of B.M is challenging this social convention by being pitch black.

For many women, the act of putting on makeup gives them the opportunity to enhance their natural features and make themselves look more attractive. For anyone short on time, though, busting out the makeup kit before heading to work or out to meet friends can also be rather bothersome. With this in mind, reporter Anji, over at our sister site Pouch, did a bit of research to see if the process could be made any easier. What she found was a product called “Uniface” which is a mask that is designed to look exactly like a woman’s beautifully made-up face. Well, that’s the idea anyway…

We here at RocketNews24 have got some exciting news for any fans of Doraemon who wish to take their love of the blue character that one step further. It comes in the form of two rather unique masks that are guaranteed to transform the wearer into the spitting image of Doraemon.

Just two weeks prior to the release of his own movie, the “perverted mask” renegade that is Hentai Kamen has been sighted in a special ad intended to crack down on inconsiderate cinema patrons who use their mobile phones, put their feet up on the seats in front of them or sneakily record the movie with video cameras.

Of course, this being Hentai Kamen, justice comes in usual forms as we see three unsavoury moviegoers get their just deserts, pervert style.

First time visitors to Japan may be surprised to see so many people wearing surgical masks in public.

There are a few reasons for this, the most common being that they are sick and are wearing a mask to keep their nasty germs to themselves in consideration of those around them. Likewise, many people also wear a mask to guard themselves from whatever illness is going around. Others use it vainly to shield their faces from the onslaught of cedar pollen that descends upon the masses every spring.

Then there are those who wear masks because they’re self-conscious about the way they look or have something they want to hide, like a pimple or even their emotions.

In particular, wearing surgical masks for cosmetic and comfort purposes has become so popular among young people in Japan over the past few years that the media has begun labeling it as a “fashion trend.”