TOMS will give up to 100,000 pairs of shoes to children in need when you post a #withoutshoes photo on Instagram

TOMS returns with its #withoutshoes campaign, which involves everyone with access to social media going barefoot today, 10 May. All you need to do is take a photo of your bare feet, upload it to Instagram and hashtag #withoutshoes. Every photo posted under the campaign hashtag will be counted toward TOMS giving up to 100,000 shoes to children in need in 10 countries.

The question is, how do you take a barefoot photo without it being awkward? Take cues from the #withoutshoes tag feed. We rounded up some of the best here.