Outlook 2010Macro to open Public Folders subfolder?

My organisation uses Public Folders for archiving (advantage unclear). I have created a hyperlink to a subfolder where I need to archive emails. The hyperlink works as intended when placed inside a html email draft. However, I would like to open the same link via a macro (button placed in the ribbon).

I have found several macros to open items, but could not find something just opening the link without doing further (I need to browse to various folders myself).
Any ideas to do this?