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Where’s the beef? Why Burger King is Hungry Jack’s in Australia and other complications in building a global franchise brand

Citation

Terry, A and Forrest, HA, Where's the beef? Why Burger King is Hungry Jack's in Australia and other complications in building a global franchise brand, Northwestern Journal of International Law & Business, 28, (2) pp. 1-34. ISSN 0196-3228 (2008) [Refereed Article]

Copyright Statement

Copyright 2008 Northwestern University School of Law, Northwestern Journal of International Law and Business;
Andrew Terry; Heather Forrest.