TradeGothic United

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Project Description

The USA Glyph Print draws from each state’s unique culture. These principles were distilled into single marks that, by intent, are exclusively recognizable by the individuals of that state. Ordered by the dates of their admittance to the Union, each state is underscored by a number that corresponds with the legend at the bottom of the print.

Each customer will have the option to specify which 3 states they would like circled in gold, silver, and bronze, making each print unique and customizable.

Production Lesson(s)

When we started on this print, we had very ambitious ideas of how grandiose it should be. After months of work, we had started over four times. One afternoon we sat down and agreed to design as many glyphs as we could in an hour. 60 minutes had passed and we’d completed 32 states. The entire direction finally felt right. Ultimately, we realized that we had to go through all the other options in order to land on one that was authentic to our style and intentions. It’s important to trust your gut from the beginning but also realize that the run-around is sometimes part of the process.