Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the
emerging, digital-driven landscape of mobile and online platforms.

Providing the complete picture of the global channel and programming content industry with detailed market sizing metrics including revenues for TV channels
and online services at worldwide and country levels, segmented by advertising revenues, public funding, carriage fees and direct-to-consumer subscriptions.

Detailed information on channel revenue and program expenditure. Revenue data includes splits for carriage revenue, direct to consumer subscriptions and advertising. Programming data covers spend on original content, acquisitions and sport.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.

For journalists who follow the latest news and trends in consumer electronics, IHS Markit analysts will be available for commentary ahead of and onsite at IFA 2018 in Berlin, Germany, from August 31 to September 5, 2018.

What will define the future of digital advertising? As 2017 comes to a close, this presentation identifies 12 trends anyone in digital marketing needs to have on their radar for 2018 and beyond, from the future of brands, the role of platforms over the rise of smart assistants to applications of AI.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.

Channel 4 has announced its investment in European Broadcaster Exchange (EBX), a pan-European trading platform for digital video advertising founded by free-to-air broadcasters TF1 Group (France), ProsiebenSat.1 (Germany) and Mediaset (Italy and Spain).
Headquartered in London, EBX will aggregate the video on-demand inventory of its participants and allow advertisers to run regional campaigns with programmatic purchasing. It is created with an objective to allow advertisers to tap into one single source for premium video inventory on a regional scale.
Subject to European competition authorities’ clearance, the four partners will each take a 25 percent stake in the business.

Facebook has revamped its video product with a new feature called ‘Watch’ that introduces TV-like original programming in order to incentivise consumers to spend more time on the platform and grow lucrative video advertising revenue.
Facebook’s push into original, TV-like content is both an offensive strategy to attract TV ad budgets, but also comes as a defensive move following the push by Snapchat, YouTube, and other platforms to become premium video destination.
Facebook has the opportunity to stand out for creators over other platforms by offering better analytics tools that help creators track and understand their audiences, anticipate audience demand and aid in the development of future content for well-defined niches.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.

The esports-video boom continues – total hours viewed exceeded 6 billion in 2016, according to IHS Markit data, up 19% on 2015. Esports advertising globally was worth $280 million in 2016 and, by 2021, is expected to become a $1 billion advertising industry.

What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.

This slidedeck was presented by Daniel Knapp at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the new players and data infrastructures in the digital advertising landscape. The presentation explores M&A strategies, how different companies build advertising ecosytems and looks at how Facebook, Google, big media companies, but also advertisers, CRM companies and large auditing firms develop advertising technology and marketing technology offering.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.