— Effanel discovers the incredible clarity and rich response
of the new Genelec 8050A on three key projects: the season finale of
The Apprentice, the lighting of the Rockefeller holiday tree, and the
celebration of the release of U2’s new album under the Brooklyn
Bridge —

NAMM WINTER SESSION, ANAHEIM, CA, January 20, 2005 —
Effanel Music, one of the world’s leading audio remote recording
specialists, experienced the new standard in broadcast sound quality
by employing recently installed Genelec 8050A monitors in their OSR
Mobile Recording Studio for the season finale of the hit reality show
The Apprentice. The show, broadcast late in 2004 from Manhattan’s
Alice Tully Hall, had dialog mixed for broadcast and recorded for later
postproduction utilizing Effanel’s OSR truck. The dialog was mixed
by independent engineer Jorge Silva solely through the new Genelec 8050A
MDE™ Series Bi-amplified Active Monitors. A second Effanel location
recording vehicle, ob/u, used the classic Genelec 1031A monitors for
the music mix and recording the house band backing the legendary R&B
group the O’Jays.

In addition, the Genelec 8050A monitors were also on hand
in the Effanel truck for the release of the long-awaited new album from
U2, How to Dismantle an Atomic Bomb, which had its debut at a celebration
beneath the Brooklyn Bridge in early December. The same Genelec 8050A
monitors were integral to Effanel’s coverage of New York City’s
annual holiday tree lighting in Rockefeller Plaza.

“The new Genelec 8050’s are amazing,”
comments Joel Singer, Lead Engineer for Effanel Music. “The finale
of The Apprentice was a complex audio project, featuring nearly two
dozen wireless microphones, including 5 mm lavalier microphones on the
contestants and Donald Trump. Our Mixer, Jorge Silva, had experienced
issues with other speakers in the past in situations such as this —
the top end simply could not be sufficiently smoothed out given the
kinds of microphones used and the environment. Prior to the show, we
had tried out the new Genelec 8050’s on the U2 album release celebration
and then the tree lighting, and every engineer involved commented on
how smooth they sounded. When we used them on The Apprentice, we had
the same results: great sound throughout the spectrum. With the 8050,
Genelec has continued the great tradition they’ve built over the
years in designing speakers for broadcast and taken the technology to
an entirely new level. The port on the back tremendously improves bass
response, the top end is amazingly smooth, and the isolation padding
[Iso-Pod™] is well thought out. It’s a brilliant design
for remote audio applications and we’re looking forward to adding
other speakers from the new line in the future.”

The new Genelec 8000 MDE Series of Bi-amplified Active
Monitors is comprised of three models: the 8030A, 8040A, and 8050A.
These new models have been designed to replace the 1029A, 1030A, and
1031A, respectively. The 8000 MDE Series takes a new approach to enclosure
design, driver technology, and active electronics, with a highly innovative
enclosure, featuring rounded edges and gently curved front and sides,
and an entirely aluminum MDE design with integrated Advanced Directivity
Controlled Waveguide™ (DCW™), yielding large internal volumes
and outstanding mechanical strength.

...ends 470 words

Genelec, the pioneer in Active Monitoring technology,
was founded in 1978 and has concentrated its efforts and resources into
the design and manufacturing of active monitoring loudspeakers with
unparalleled sonic accuracy. Genelec has been credited with promoting
the concept of active monitors, a trend in technology that some manufacturers
are just now incorporating into their products. Genelec has a complete
line of active main, mid-field, and near-field monitors for application
in the postproduction, project studio, broadcast, TV, and CD mastering
markets.

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