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With research from Procter & Gamble showing many consumers are not happy with dry cleaning, the company has launched Tide Dry Cleaners stores, which have valets to carry clothes to and from customer cars and machines that are visible. The company expects to have several hundred locations within a few years.

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Procter & Gamble has rolled out a new version of Tide featuring a 65% biobased formula. The line, dubbed Purclean, is expected to have the same color protection and stain-fighting power as Tide's original laundry formula. Purclean comes in 100% recyclable packaging and is produced at a zero waste to landfill plant powered by wind energy. "Many people have yet to embrace laundry detergents with biobased ingredients because they feel there is a trade-off when it comes to cleaning performance," said Vice President of North America Fabric Care Sundar Raman. "We hope Tide Purclean will set a new standard for eco-friendly detergents."

Pershing Square Capital CEO Bill Ackman's recent acquisition of a 1% stake in Procter & Gamble has led analysts to speculate what would happen in the unlikely event that P&G breaks up its businesses. If a split did occur, the household care department would become its own entity, encompassing brands including Cascade, Gain, Mr. Clean, Swiffer and Tide.

Procter & Gamble is changing the packaging of Tide Pods, creating a double-latch lid on the tubs aimed at keeping children from ingesting the detergent packets. About 250 cases of children ingesting single-unit-dose detergent packets have been reported this year, but no one has died. The story has drawn an unusual amount of media attention, said the American Cleaning Institute, which is partnering with member companies to showcase information on safe handling and proper storage.

With research from Procter & Gamble showing many consumers are not happy with dry cleaning, the company has launched Tide Dry Cleaners stores, which have valets to carry clothes to and from customer cars and machines that are visible. The company expects to have several hundred locations within a few years.