PetSafe Fetches Next Big Pet Idea

Always thinking of great ideas for your pets? PetSafe challenges the public to enter innovative, quirky, fun or helpful pet ideas between October 1st and November 30th, 2005, on www.ideafetch.com, for the chance to win $40,000 along with having their idea developed into product and sold at PETCO stores nationwide. It’s all part of PetSafe’s first pet “idea” contest called IdeaFetch. In addition to entering ideas, the public is invited to help select the contest winner by voting online for their favorite entry.

PetSafe’s IdeaFetch is a fun, innovative, consumer-driven contest designed to catch new pet product ideas that enhance the relationship between pet owners, families and their pet(s) and ultimately improve a pet’s quality of life.

“As far as we know there has never been a contest as broad as IdeaFetch or one that allows consumers the opportunity to vote,” shares Doug Grindstaff, PetSafe vp of marketing & business development. “The great part is you don’t have to be an engineer or have financial backing to enter; all you need is an idea and love for pets. PetSafe then brings the winning pet product idea to life.”

Consumer votes determine the top 100 pet ideas entered on www.ideafetch.com. A panel of PetSafe judges will then review and select the top ten from that group. From the top ten, three winners will be chosen. The second place winner catches $5,000 and the third place winner fetches $2,500 with no guarantee that their ideas will be commercialized.

If “ideas” aren’t your thing, the IdeaFetch Web site also distributes $15,000 worth of PetSafe instant-win discount coupons and collects visitor “pet problems”. Instant-win codes can be obtained from petco.com, flyers at any PETCO register, or PetSafe Electronic Training Kiosks, located at PETCO stores nationwide; enter the instant-win code at www.ideafetch.com for a chance to win a prize.

PetSafe worked with Ideas to Go, a Minneapolis based creative-process ideation company to create the IdeaFetch promotion and colorful Web site. To learn more about the contest visit www.ideafetch.com, go to your local PETCO store, or follow the link on www.petco.com.

About PetSafe

Headquartered in Knoxville, Tennessee, PetSafe is the industry leader in the management of pet behavior, offering pet training, containment, safety and lifestyle product solutions. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence in 1998. PetSafe's product line-up includes: kennels and electronic underground fences, bark control systems, a selection of remote training products, pet doors, pet feeders and a growing line of lifestyle products including toys and treats.