TRAVELERS INSURANCE: THE DOG CAMPAIGN

In support of the popular Travelers Dog TV campaign created by Fallon, Sapient created an online banner campaign, which included rich media, online banner ads, and a microsite.

Cat Burglar Banner Ads: These banners were designed as generic-looking banners with a valuable item relevant to the site they lived on. The cat burglar quickly swipes valuable item, and leaves behind a ransom note inviting the viewer to play a game with him in order to recover the stolen item.

Backyard Swing Rich Media Banner: On rollover, the banner expands to reveal a backyard scene. The viewer is invited to play a quick game of backyard baseball. But as in a real backyard, there are items that can be damaged by a flying baseball, such as a car or house. When one of those items is hit, a message about the importance of proper insurance coverage appears.

Travelers Pandora Station: Peace of Mind Radio was created to include the popular songs from the Travelers Dog TV spots, such as "Be Ok", as well as similar upbeat tracks.