On Friday (July 18), The CW's president, Mark Pedowitz, kicked off his time at the 2014 summer TV press tour by discussing why "The 100" Season 2 is going to be longer than Season 1 ... but not
too long.

"We believe in the storytelling of [Season 1] that was only 13 episodes," Pedowitz says. "There will be only 16 for this year so [executive producer] Jason [Rothenberg] could do the stories that he needed to do in a very quick fashion to get it out there."

As for how dark and violent the series became quickly into Season 1, Pedowitz is a fan of the risks Rothenberg has taken, and how it's paid off for the network.

"We felt that with 'The 100' under Jason Rothenberg's showrunning that he had done something we were looking to get to," Pedowitz says. "He made a gritty show, something that was maybe not unique at first, but he made it unique to ourselves and it had a solid following. We appreciate the critical reviews that we received. And more importantly, it had a very strong digital following."