Boston Marketing Agency 451 Marketing has announced that Swerling Milton Winnick (SMW), New England’s premier public insurance adjusters, has hired the Online Lead Generation firm to launch a six-month search marketing campaign that incorporates both Search Engine Optimization (SEO), and pay-per-click advertising (PPC).

“Swerling Milton Winnick has over 100 years of experience in the insurance claim business, and we are excited to help them ensure that their web presence is as formidable as their impressive reputation,” says 451 Marketing Founding Partner, AJ Gerritson. “Our expertise in new media communications and web strategies will be reflected in the SEO campaign that we have designed for SMW.”

The Inbound Marketing team will ensure that SMW’s website is highly ranked in search engine for key terms, by making changes to the site’s URLs, title tags, content and code structure. To supplement these efforts, the 451 Marketing team will launch a PPC program that will drive further qualified traffic to the firm’s website.

About Swerling Milton WinnickWith more than 100 years of insurance claim experience, Swerling Milton Winnick has helped thousands of people obtain insurance settlements to cover property damage or loss. The in-house team of professional adjusters has the expertise and knowledge to ensure your property or business interruption claim is handled with the utmost attention to detail.