Brand Studio: CFA Institute

A New Graphic Workplace for a Global Investment Management Organization

CFA Institute’s new office space in Midtown set out to strike a balance between New York’s urban aesthetic while embracing the company’s most recent brand refresh. The result is a workplace that seamlessly integrates bespoke environmental graphics and wayfinding elements into the interior design’s reference to the industrial city context.

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The graphics were developed to tell the story of CFA Institute’s progress since its founding in 1947 and showcase its expanding global network. Crisp, direct, and concise, each visual component was carefully considered to appropriately showcase its brand story within a refined and hardworking environment.