Trick or Treat?

Halloween's origins date back to the ancient Celtic festival of Samhain. 2,000 years ago, Celts believed that on the night before their new year (November 1), the boundary between the worlds of the living and the dead became blurred and the ghosts of the dead returned to earth. During the Samhain celebration, the Celts wore costumes, typically consisting of animal heads and skins.

In Ireland, where Halloween originated, bonfires are lit as they were in the days of the Celts, and all over the country, children get dressed up in costumes and spend the evening "trick-or-treating" in their neighborhoods. After trick-or-treating, most people attend parties with neighbors and friends. At the parties, many games are played, including "snap-apple," a game in which an apple on a string is tied to a doorframe or tree and players attempt to bite the hanging apple.

Today, Halloween, is still celebrated today in countries around the globe. In Mexico, Latin America, and Spain, All Souls' Day, the third day of the three-day Hallowmas observance, is the most important part of the celebration for many people. In the UK and several other European countries, the US and Canada, Halloween, which was once a frightening and superstitious time of year, is celebrated with fun for all ages.

Coca-Cola Art Archives

ABOUT THE PROJECT

The ‘Coca-Cola’ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of 'The Coke Side Of Life' philosophy.
The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.