Another example of the discussion on whether there is a certain level of interchangeability of verbal and non-verbal cues of immediacy in the realm of online (or CMC) communication is Argyle and Dean’s 1965 affiliative conflict (or equilibrium) theory. As Joseph Walther explains, “Equilibrium theory posits that communicators dynamically adapt levels of gaze, physical proximity, and other behaviors indicative of intimacy to normative levels based on culture and need for affiliation (Argyle & Cook, 1976).” (41).

What’s this all about?

Initially, this blog detailed my doctorate and dissertation. I completed that life chapter and devote this blog to writing, content design, and user experience. Now, it sits, pretty much archived, yet containing much solid info.