What is a good conversion rate for a landing page?

But why do I need to know what's a good conversion rate for my industry?

It helps to be aware of good landing page conversion rates (and even not-so-good ones) in your industry—you'll know where to invest your optimization efforts to get more clicks and sales with less money.

Think of it this way. If you went beyond simply "What is a good conversion rate" and knew the conversion rate benchmarks for real estate, you could:

Want to know how you stack up—and improve your conversion rate?

With a team of data scientists, conversion experts, and machine learning technology, we've analyzed 64,284 pages to uncover some neat findings about what's considered to be a good landing page conversion rate. By running your landing page through the analyzer, you could learn about: