The Influential Times

Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. By adopting new technologies such as wireless sensors and trackers, healthcare can become more efficient, cheaper and

There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic search. According to SEO platform BrightEdge more than 50% of all traffic across a

Why should we care about social selling? Isn’t it just another one of those buzzwords used to describe something we already know about? Isn’t it just sales under a different name? If that’s true then why are we seeing organisations increasingly using new digital channels as part of their sales strategy? Maybe it’s

Big data has received a lot of attention in the past couple of years from major companies as well as online communities. This is not surprising as there are claims (and proof) that big data can solve big problems and transform entire markets in just years. 87% of enterprises believe Big

The annual Consumer Electronics Show in Las Vegas always whips up a frenzy among tech enthusiasts with reporters hammering away to bring us news of the hottest new products from the biggest tech show of the year. All the big hitters were out in force to show off their new

Wearable Tech made a big impact in 2014 and is set to keep rising in 2015 and beyond with a whole new wave of fashionable products including activity trackers, smart watches, glasses, VR headsets, and smart bracelets being launched. The smart glasses industry alone is predicted to be a $6 billion

Now we have the ability to control our heating remotely via an app, or tell our iKettle to start boiling water over wi-fi, it seems there’s no end in sight for the potential connectivity between our devices. This connectivity is referred to as the “Internet of Things” and the technology

We’re back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted

The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day. According to chiefmartec.com (Scott Brinker) the marketing technology landscape went from around a 100 companies in 2011 to

It’s that time of the year again where +2500 marketers rush to Cleveland, Ohio to participate in the biggest content marketing event in the world. This year’s event was huge and included keynotes from well known content marketing legends such as Andrew Davis, Ann Handley, Robert Rose, Lee Odden, Kevin