Great American Cookies Rolls Out NCR Silver POS Platform

DULUTH, Ga., Feb. 16, 2015 – Great American Cookies® has deployed the NCR Silver™ cloud-based point-of-sale (POS) platform in 89 of its franchise stores nationwide, with additional stores on the horizon this year.

With NCR Silver, franchisees can easily modernize their POS experience and manage their business processes. Several factors led to Great American Cookies’ adoption of the platform company-wide, including software integration, ease of use, mobility and value per benefit.

“With the other solution we were looking at, we realized we’d have to pay for tools we didn’t need and that we wouldn’t get the full functionality out of the ones we did need,” said David Kaiser, vice president of Great American Cookies. “In the end, NCR Silver delivered a higher-value solution that fit our individual stores’ needs perfectly.”

NCR Silver has played a key role in the expansion of the famous all-fresh, never frozen cookie company’s offsite catering capabilities. No longer tied down to the counter, employees can quickly ring up orders and even access the back office via an iPhone® or tablet.

In addition to its user-friendly interface, the NCR Silver platform integrates with other applications such as CimpleBox, a web-based business and brand management platform that includes enhanced sales reporting & forecasting, recipe & menu management, inventory tracking and employee management, which are all designed to help franchisors and retailers operate more efficiently.

“From a technology standpoint, NCR Silver provides us with all of our reporting requirements, great software like CimpleBox, and a quick checkout experience,” said Kaiser. “Creating a favorable user experience is key as we’re constantly striving to make our employees’ lives easier and our customer experience even better.”

The team behind NCR Silver, NCR Small Business, also seamlessly migrated Great American Cookies’ data from its previous POS system to the new one.

NCR Small Business is growing its footprint in the franchise arena by delivering a comprehensive business platform, a more intuitive user interface, and an enhanced level of customer service.

It all begins with the implementation process.

“Franchises like Great American Cookies need technology platforms that improve their operations and enhance the customer experience without requiring a lot of training and technology know-how,” said Reggie Kimble, NCR Small Business director of business development. “In the coming months, NCR Small Business will add features to our platform that help further modernize and manage transactions in store and offsite.”

To see NCR Silver in action at one Great American Cookies store, see this video.

NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables nearly 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.

NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. The company encourages investors to visit its website which is updated regularly with financial and other important information about NCR.

Founded in 1977 on the strength of an old family chocolate chip Cookie recipe, Great American Cookies has set the standard for gourmet Cookie sales in a fun, celebratory environment. For over 35 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary Cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store. Great American Cookies currently operates in mall-based locations across the United States, as well as internationally in Bahrain, Chile, Guam, Mexico, Puerto Rico, Saudi Arabia and the United Arab Emirates.