In the Fall of 2014, we started working with Do Good Business as design partner to create the full brand design for Assemblies of God’s 56th General Council and Fine Arts Festival, a bi-annual event held in Orlando, Florida. After nearly a year of work, we’re excited to share highlights from the the many pieces we created.

We wanted to create a vibrant, bold palette using a variety of colors as well as some metallic-gold ink for particular pieces. The look of the brand had to translate to all mediums, from 30-foot banners to t-shirts to a mobile app, so we focused on making the transitions seamless. We created a website to promote the event leading up to General Council, once the event began, the site transitioned to feature news and social content from the event. The site is responsive and offers content in Spanish as well. We were also responsible for designing the UI for the GC15 event App.

For the on-site event experience in Orlando, we created over 60 different signs and banners for the convention center and hotels in addition to artwork for screens displaying social media keep participants constantly informed and engaged.