Meet Pixel the newest phone made by Google

Google is embarking on a wholesale revamp of its mobile phone strategy, debuting a pair of slick and powerful handsets that for the first time will go head-to-head with Apple Inc.’s iconic iPhone.

Google had unveiled a phone which is made by Google inside out, Pixel. The phone is created entirely by Google to bring the best Google experience possible under the roof.

The company said that the phone calls on five different parts of Google's technology. That includes the Assistant, but also photography tools, storage options, communication apps and its entire suite of virtual reality technologies.

Google built the phone specifically for VR, it said, including adding sensors and other features. And it also released a new headset called Daydream View, the first headset ready for its Daydream platform that is meant to be more comfortable and customisable than other headsets.

Google promises a spectacular camera and unlimited online storage for phones at full resolution. When storage space on the phone is low, the Pixel will free up storage and rely on the online copy. Apple takes a similar approach with its iCloud Photo Library, though free storage is limited to 5 gigabytes, or a few thousand photos.

The Pixel is set to hit the US in Quite Black, Really Blue, and Very Silver colors with a US$649 (~Php31,300) price tag for the 32GB version and US$749 (~Php36.250) for the 128GB variant.

Google Pixel specs:

5-inch AMOLED display @ 1080 x 1920 pixels, 441ppi

Corning Gorilla Glass 4

2.15GHz Quad-Core Qualcomm MSM8996 Snapdragon 821

Adreno 530

4G LTE, 3G HSPA+

Dual-band Wi-Fi 802.11 a/b/g/n/a

Bluetooth 4.2

GPS with A-GPS, GLONASS

Fingerprint scanner

NFC

Gyro Sensor

USB-C

Android 7.1 Nougat

2770mAh Li-Ion battery with Quick Charge

4GB RAM

32GB, 128GB internal storage

12.3 MP f/2.0 PDAF rear camera with dual tone LED Flash, OIS

8 MP, f/2.0 front camera

The Pixel is one of several gadgets Google this include Daydream View (VR headsets and controllers), Home (Smart speaker), and Chromecast Ultra (new video-streaming device).