WHAT"Society & Consumption," the 5th annual conference presented by the Berkeley Journal of Sociology. The keynote speech will be given by George Ritzer, sociology professor at the University of Maryland and author of "The McDonaldization of Society" and "The Globalization of Nothing."

WHENFriday, March 11, 10 a.m. - 9 p.m.

WHEREUC Berkeley, Barrows Hall, 8th floor, Lipman Room

DETAILS10 a.m. Registration and breakfast (free with RSVP)

10:30 a.m. Panel discussion: . Manuel Vallee, UC Berkeley, "Swaying the Physicians: The Role of Advertising in the Prescription Process" . Jamie Herring, Cornell University, "The Nation State and the Environmental Effects of the Consumption of Nickel for Military Uses" . Keith Brown, University of Pennsylvania, "Altruistic Consumption: The Roots of the Fair Trade Movement"