Expo Program

Consumer Neuroscience in Emerging Markets and the Possibilities of NIRS- Overview of Neuroscience in the African context- Neural Senses' strategic business model- Showcasing the use of NIRS in practiceDr. David Rosenstein, Neural Sense

NeurobarometerConsumer choice estimation based on the multimodal brain processes- Evaluation of marketing communication based on the integrated use of neuropsychological indicators of consumers' perception- Estimating the effectiveness of marketing content by integrating various characteristics (attention, cognitive processing, memory, emotional experience)Igor Zimin, Business Development Manager Neurotrend

17:30

Intelligent Marketing: How to Communicate on an Implicit Level- Understand how implicit connections work in marketing- Reveal why consumers choose one or another brand- Uncover how brands communicate on an implicit level= Learn how to gain insights on existing connections between brand and consumerDmitry Gaiduk, CEO, CoolTool

17:45

A novel approach to neuromarketing: Using BiometricData in an Immersive VR Experience- Virtual reality for enterprise in market research- VR-embedded eye-tracking and EEG interface with high usability and performance- Better understanding of consumers' preference using unfiltered biometric data in an immersive VR experienceJaehyun Nam, Chief Strategy Officer, Looxid Labs