Case Studies

Company: Girl Scouts of the USA Agency: CRT/tanaka Timeframe: July 2006-March 2007 The Girl Scouts of the USA’s (GSUSA) cookie program arguably is its most iconic brand asset nationwide, despite the organization’s decision in 2006… Continued

Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur.… Continued

Company: San Diego Rescue Mission Agency: Cook & Schmid Timeframe: 2005 – 2006 For over 50 years, the San Diego Rescue Mission, which started off as a soup kitchen, has been serving 10,000 homeless men,… Continued

Company: Purdue Pharma Agency: Fenn Communications Group/The McGinn Group Timeframe: Six months Budget: $2.5 million Potent prescription pain medications have seen their fair share of publicity in recent years, with personalities as large as Rush… Continued

Companies: Grecco Gear; Denver Public Library Timeframes: 2003 to present; March 2006 Video content has enhanced many PR campaigns, either through the traditional use of VNRs or b-roll footage or in special promotional tapes sent… Continued

‘Real-Life’ Campaign Brands System As Top Regional Choice The concept of using "real-life" patient stories in marketing campaigns may not be a novel approach in the healthcare industry but for the last two years the… Continued

Sticks and Stones May Break Bones, but Names May Drive Up Sales When Moral Majority Founder Jerry Falwell labeled Tinky Winky gay, the charge set off a media frenzy and a strong response from The… Continued

In Florida, Tackling Teen Tobacco Use With the Truth If you heard that the "Truth Train" was coming through your town, chances are you might guess it had more to do with evangelism than with… Continued