Outdated Wedding Traditions

Stand Out Don’t accept the status quo when it comes to proposing. Blue Nile was born out of that premise by a guy who questioned the way diamond engagement ring shopping had been done for decades. What he discovered revolutionized an industry.

We Were Transparent Before It Was Cool Our whole business is built on ensuring that you, the customer, know exactly what you’re buying. Education is the key. Want the best diamond for the lowest price? Of course you do, and that’s what we’re all about.