1. Huge range of products with several brands 2. Large number of stores covering many geographical locations in Europe 3. High Operating Efficiency with over 10,000 employees engaged 4. Excellent customer service and so loyal customers

5. The company estimates it serves approx 3 million customers in a week

6. Over 200+ stores spread all across the UK

Weaknesses

1. Prices fixed, so has to operate very effectively under cost cuttings hence limited margins 2. Not strong online presence/sale

Opportunities

1. Expansion in other parts of Europe and abroad 2. Can invest more in building strong e-commerce to increase revenue 3. Increase offer range to become a one stop shop for all customer requirements

Threats

1. Rising competition in single pricing retailers further lowering the prices 2. Challenging economic conditions in UK will demand more value for money 3. Exchange rate fluctuations may hamper the growth plans with single pricing

The brandguide table above concludes the Poundland SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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