The ColorPhase camo is touted by the store as "the world's first camouflage clothing to be printed with rapid-change, temperature-activated dye." When it's warmer, the pattern will include "vivid greens," but when the temperature drops below a certain degree, the "greens morph to late-season shades of brown."

The different colors based on temperature. (Image source: Cabela's)

Watch Cabelas promo video about the camouflage gear:

Popular Science recently named the camo that "gives hunters chameleon-like powers" as one of its "Best of What's New 2013."