Deere grew up in Russia, and moved to New York as a teenager. Like many young people who come to the city, she came with a dream. Her dream was to become a musician. Deere says that being a musician taught her a lot of important things that have helped her gain success in the world of makeup. She has always had a knack for marketing and business though. At the age of 13 she made some cash selling temporary tattoos to classmates. She credits her temporary tattoo success to her marketing strategy of wearing them which made them look cool and showed other kids that it was okay to wear them.

Deere’s advice to other ambitious young women is to follow their hearts. She is quoted saying “ I believe that every person has something special about them, some kind of unique skill or quality that only they have in the world”. She feels that focusing in on that skill or quality is the key to a person reaching their fullest potential. In her interview with Guest of a Guest, she emphasized the importance of knowing oneself, and knowing that no person is too different or completely alone in their ways of thinking.

Lime Crime was born when Doe Deere realized that she was not the only one who gravitated towards the things she liked, and she could give people like her the things that she longed for in the beauty industry. She loves “bright and unusual colors” but could never find them in makeup stores because the “natural look” was all the rave. Deere hopes that Lime Crime products encourage people to be themselves, the same way makeup has done for her.

Customers can now express themselves with a variety of products such as, lipsticks, highlighters and hair dyes. The products can be found on the company website, but can also be found all over social media. Lime Crime is known for extensive social media following, and owes much of its success to social media platforms and their users. The products are also cruelty free and vegan, something that is very important to Deere. Customers can have fun changing up their looks without having to worry about whether the company treats animals ethically.

Doe Deere, the “Queen of Unicorns” is proof that one can combine all of their passions into something that not only supports them, but also does great things for the world.

Both executives have stated that they share, more or less, the same strategic view of the bank’s future. They will continue to seek to achieve organic growth while following competitive initiatives in all of their markets. Both men have stated that the current position of Bradesco is a strong one, enabling the bank many economies of scale and competitive advantages that it can use to gain an edge in most of its core markets.

But one of the main challenges that both Brandao and Trabuco Cappi see in the coming years is the large number of the bank’s customers and prospective customers that have no access to online banking facilities. Both Brandao and Trabuco Cappi were some of the earliest and strongest supporters of the development of user-friendly online banking platforms anywhere in Latin America. As early as the late 1990s, Bradesco had a fully functional online banking platform that immediately proved the concept and demonstrated that customers who use the online banking platform instead of traditional in-person banking facilities tend to be both more satisfied with their banking experience and cost orders of magnitude less than resource-heavy brick-and-mortar customers.

This realization has led Bradesco to follow an aggressive strategy of rolling out new technologies every year. Today, the bank has among its portfolio of technologies the award-winning Next online banking platform, a system that allows clients to do virtually any banking task from the comfort of their own home or anywhere that they are able to connect to the internet via a mobile device. Systems such as online wire transfers, which are still not even common in the United States, enable Bradesco customers to enjoy a range of online banking options that is simply unparalleled anywhere else in the world.

But there is a problem. Over 13 million of the bank’s 27 million customers have no way of reliably connecting to the internet. Many of those customers have no means to connect online at all. This presents a huge challenge to the bank. If a large portion of these customers were able to connect online, it would not only allow them to enjoy far more positive overall banking experiences, it would also save Bradesco billions of dollars each year in human resource-related expenses.

Additionally, these customers are usually unable to connect online because they either have no access to internet-capable devices or because they are completely technologically illiterate. Both Brandao and Trabuco Cappi have stated many times that this is not just a dire problem and an urgent challenge for Bradesco, but it is also a serious issue confronting the country of Brazil as a whole. Getting these people up to speed on how to use the internet and allowing them access to it could not just improve their banking experience, it could mean sharply increased economic output for the country as a whole.

Although Brandao and Trabuco Cappi have been coy about their plans to confront this problem, there have been rumors that there may be promotions in the future that involve the giveaway of internet-capable devices with the opening of certain types of accounts. There has also been talk that Bradesco may be striking agreements with the government and other banks to bring the level of technological literacy in the country more in line with first-world levels.

As you engage yourself in questions on whether to become an entrepreneur or not, it is important to ask yourself a couple of questions. You also need motivations and milestones in order to keep your business on Track. As an Entrepreneur, Doe Deere offered some tips on how to become a successful entrepreneur. First and foremost it is important for people to engage in things they are passionate about and not just the things that others do and get good money from. Select something you are good at and grow it. According to Doe Deere, everything requires attention and growth but something you are good to work makes it easier to be motivated towards. For every business, there has to be a challenge. For the business to grow, the challenges have to be addressed accordingly and people have to learn from their mistakes.

Doe Deere also advises that people can take up lessons through other people’s mistakes. Other people who started a business also underwent some problems at some stages in the business cycle. You can be able to pick up their mistakes as lessons and points of advice to note as you start or run your business. She goes ahead and says that beginning a business in itself is a risk so people should not shy away from engaging further in calculated risks. Fear of the unknown should not hinder anyone from engaging in risky endeavors as long as it is not blindly. This is how Doe Deere managed to start and run Lime Crime.

Lime Crime provides high-quality makeup and cosmetics to its clients. Doe Deere had a unique idea that she embraced and grew into a business. Lime Crime sets makeup trends that become a source of interest for many people. Doe Deere who is the CEO of this company was born in Russia and brought up in America, New York City. She believes in the freedom and expression of oneself through makeup. She is also a strong supporter and motivator for women in business. Doe had an early eye for art. She had an online store on eBay where she modeled her own clothes. While she conducted this business, she saw a need and opportunity for offering make up that stood out and she went for it. She has since taken up the feedback given on her products to advance and better her products for her clients. With her constant persistence and hard work since 2014, Lime Crime has become very successful in its line of work.