This Makeup Brand Just Revealed Its First Male Endorser, And He Is Flawless

You might recognize makeup artist and YouTuber James Charles’ face from his ~*flawless*~ senior pictures. They went viral after he revealed that he brought his own light ring to the portrait session do-over (he didn’t like how the originals turned out).

So I retook my senior photos & brought my ring light with me so my highlight would be poppin. I love being extra ???? pic.twitter.com/7Qu1yu8U2P

Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention become a household name!), now that CoverGirl just announced that James is its first male CoverGirl spokesmodel.

Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" she wrote on Instagram.

James will start out as the face/lashes of the brand’s latest mascara release, "So Lashy!"—but will also be fully integrated into ads, commercials, and more. He couldn’t be more excited about the news! Just see for yourself:

I’m actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) He’s so cute and bubbly, and his energy is infectious; and (2) I recently saw him at GenBeauty, and both his skin and makeup were impeccable. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?!

"All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception," the beauty brand said in a release. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys, and girls who might have been afraid to do the same."