Unicorns Are a Bold New Power Source in This Epic British Utility Ad

Call it HD electricity

Unicorns. They make streetlights shine whiter, televisions brighter and food cook quicker, says a new ad from VCCP London for a U.K. energy provider.

A herd of the mythical beasts gallops through stormy country into a seaside town, causing power surges in the faux-epic spot from marketer First Utility. "We call it HD electricity," says the voiceover.

Alas, in the end it's not even metaphor—just fantasy. "There's no such thing as HD electricity," continues the pitch, in the least surprising twist of all time. "It all does the same, so why pay more?"

Maybe so, but French media brand Canal+ might say such technology would easily have been feasible … if one of Noah's helpers hadn't made a priceless oversight.