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In his new book, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
Learn more here.

Win-Loss can still be a bit of a mystery to some. Is it really okay to just start calling up customers? What should we talk about? To whom should we speak? That’s why we’ve written this quick-read book. We hope that in reading it that you gain a better insight into what Win-Loss is, how it can help you, and how you can get your own program going more easily.

Today’s agile development methods are great but don’t miss the forest for the trees. You still need a vision, a roadmap, and clarity of team roles to succeed. Look Beyond the Product explains what today’s executives need to know about agile development methods and the business of managing products.

Product Growth Leadership

The latest news and information on Product Growth Leadership

Grant Hunter

What is “product management”, and why would a company need it? First, let me start by creating differentiation between Product Management: the job title and product management: the business function. Product Management, with the capital P and M, is a popular job title in the software, technology and Internet market. When you see the […]

Grant Hunter

I was listening to Clayton Christensen’s “The Innovator’s Solution” the other day and a statistic he mentioned in Chapter 3 stuck with me: “More than 60 percent of all new-product development efforts are scuttled before they ever reach the market. Of the 40 percent that do see the light of day, 40 percent fail to […]

New product ideas need a code name. After all, we have to call it something. But beware: a “good name” sticks. We all have experience with a project code name that left the building: employees mention the project to customers and then you start getting inquiries on the status of “MUD” (Multi-Unix Deployment) or “Mobility.” […]