Brilliant! @MKE_IndyFest Breaks New (#SM) Ground

They've identified "the 26 most influential social media users in the Milwaukee area for 2012."

They've paired each of those 26 peeps with one of the IndyCar drivers expected to start at Milwaukee IndyFest.

Each member of the "IndyFest 26" has been invited to attend IndyFest events and to share their experiences with their online followers (totaling nearly 70,000).

BOOM. Can you say fresh eyes? Okaaaaay... Still not getting it? Right. These Brew-town social media movers and shakers aren't necessarily being followed by race fans—seeeee?

BONUS: Here's what's in it for you. You're invited to tap into the SM goodness, personally. Mike and his posse have made it simple. Follow your choice of the designated twitterers, below, or better yet, all of them by hitting up this tailor-made list.

Who knows what sort of experiences these folks might have and what they might share? Perhaps the likes of THINGS YOU'VE NEVER SEEN BEFORE.

how we met

A journalist, I’m not, just an enthusiast with a point of view. A grown-up kid who struggled to reconcile his fascination with American open-wheel racing against others’ passion for what played out between the lines of the gridiron and ball diamond.
I first walked through the tunnel at the Indianapolis Motor Speedway in 1973 at age 7 and was captivated. The next decade was spent pressed against chain link fence, straining for a closer look when, despite no real marketable skills, I plotted my way onto a startup Indycar team as a neophyte gofer (thanks Joe). Three years and two teams later, it was back to school.
Since those heady days, I’m holding down a cozy cubicle right here in river city, clinging to fences again, whenever the opportunity arises.
The blog? Just a quiet corner to share my take with anyone who will listen. A healthy main course of IndyCar with a palate-cleansing dose of the requisite peripherals.
Glad you’re here. If you like what you see, stop back often, and bring a friend.
—Chris