Pablo Juncadella

Pablo Juncadella is one of the founders of Mucho, an independent design studio with an international calling. With partners of different nationalities and offices in different countries, they specialize in not specializing, they are in constant search of new challenges. Pablo explains that, even if we don't realize it, design is everywhere. We sense his passion for his work; he is present in all stages of the creative process, drawing virtue from the difficulties, bringing out the best from each client.

Interviewer: SLOWKIND Photographer: ELI APEZTEGUIA

MH

What does Mucho studio do? Which are its activity areas?

PJ

Mucho deals with anything related to graphic design, although our specialty is creating brands and their strategy. We say that we specialize in “not specializing”, because of the personality of our 5 partners we are constantly investigating different disciplines and areas.

MH

What would you say is the most relevant aspect of a good design?

PJ

A good design needs ideas and meaning. It has to talk about why a brand (or its product) exists and establish rational and emotional links between brand and consumer, user or target audience.

MH

In which neighborhood do you live and what has motivated you to live there?

PJ

I have lived in the Gothic neighborhood until 6 months ago, now I live in Les Corts. What motivates me about this neighborhood is that it has nothing special… there are no tourist, it’s not fashionable nor premium, there’s basically nothing. Although my street, Morales Street, is like a small town, we all know each other. Therefore, this street has a sense of neighborhood (like living in a town next to the center of the city). It also motivates me for a practical reason… my office is in this street.

An interior of the Eixample district, seen from several perspectives, is the Barcelona experience par excellence.

MH

Where would you take a friend that has never been to Barcelona?

PJ

I would make him/her see an interior of the Eixample district, from several perspectives. I think it’s the Barcelona experience par excellence. I would also take my friend to Casa Vicens, which opened November 16th and was Gaudí’s first house.

MH

Your favorite place for a coffee?

PJ

I’m not into coffee, I would drink a Filo at Vaso de Oro,their beer. Although of course, it is a sin to go to Vaso de Oro and not try the Steak with Foie, so we would end up eating.