According to a Bloomberg report, which cited an unnamed person familiar with the carmaker's plans, Tesla may be taking its first steps in that direction by unveiling a suite of new high-tech features including one that can keep the car in its lane.

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A view of the dashboard in a new Tesla Model S car at a Tesla showroom on November 5, 2013 in Palo Alto, California.

Musk's tweet on Oct. 1 said that the company would unveil "the D and something else" on Oct. 9.

Automated lane technology is expected to be the next area of technology automakers will be including in cars. Some features would be used on highways with clear lane markings, where on-board sensors could work to help keep a car in its lane.