InfoSci®-Journals Annual Subscription Price for New Customers: As Low As US$ 4,950

This collection of over 175 e-journals offers unlimited access to highly-cited, forward-thinking content in full-text PDF and XML with no DRM. There are no platform or maintenance fees and a guarantee of no more than 5% increase annually.

Receive the complimentary e-books for the first, second, and third editions with the purchase of the Encyclopedia of Information Science and Technology, Fourth Edition e-book. Plus, take 20% off when purchasing directly through IGI Global's Online Bookstore.

Take 20% Off All Publications Purchased Directly Through the IGI Global Online Bookstore: www.igi-global.com/

Abstract

This chapter proposes the architecture for a mobile agent-based virtual marketplace. As the Internet grows, the potential for conducting electronic commerce grows as well. However, given the explosion of online shopping, searching for particular products amongst the sea of commercial content could become a fundamental obstacle for Internet electronic commerce. Hence, an agent-based virtual marketplace is seen as the solution. The agents in the marketplace are autonomous, and so there is no need for user intervention once the agents have been deployed with the assigned task. The architecture of the marketplace has been specifically designed to facilitate agent negotiations by providing a trusted and secure environment. A novel dynamic pricing mechanism has also been implemented in the context of the airline ticketing industry and found to be rather successful.