Advanced data analytics is set to drive the way we navigate this world of digital transformation. The Big Data explosion is comparable to the Cambrian Explosion, which resulted in the creation of all life on earth. Hal Varian, Chief Economist at Google inContinue Reading

Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain. Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle. [...]Continue Reading

With so many conversations going on in social networks and on blogs companies are having a hard time keeping up with the new information flows. Doing this will become key to using big data tools effectively, and marketing to your customers better than the competition. We have three experts in the changing nature of information [...]Continue Reading

John Paleomylites, Founder of beatthatquote.com, speaks to yBC about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them. Digital marketing is now a formidable part of any businesses marketing strategy. Online has now [...]Continue Reading