Smelly typography

Can letters smell? How can typography smell? This school project experiments with smelly materials – in this case onions. Interestingly, there is even an economic layer of meaning: Apparently, onions are expensive in India!

Sneha Keshav: “An experimental type done as a school project. Seems apt right now, given the sky-rocketing cost of onions in India!” Found on www.behance.net.

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Scent Culture Institute is a hub for projects on smelling in culture, business & society based at Bern & Zurich in Switzerland. We offer thought leadership, consulting & educational services as well as cultural production. This website informs about our activities, shares observations, reflects on current developments and encourages a broader discussion of the expanding field of scent culture.