BT to show all Bundesliga matches for remainder of season

UK pay-television broadcaster BT Sport will show every remaining German Bundesliga match this season as the league gears up for its return this weekend.

BT will broadcast live all nine matches from the first match day of the restarted season (match day 26). These matches will be shown across BT Sports’ three linear channels as well as its overflow channels.

However, BT is unable, as yet, to commit to broadcasting all matches live from matchday 27 to the end of the season.

It told SportBusiness today (Wednesday): “The Bundesliga have not yet announced kick-off times for subsequent matchweeks, and once they do, we will decide our coverage plans for other games.”

BT Sport will also show at least one match per matchday for the remainder of the season in 4K ultra-HD on its BT Sport Ultimate channel. The selected UHD match this weekend is Eintracht Frankfurt v Borussia Mönchengladbach.

The deal with the DFL Sports Enterprises arm of the German Football League (DFL) also includes rights for the annual DFL Supercup matches, second-tier 2. Bundesliga games, plus reviews and highlights shows.

The Bundesliga has been suspended since mid-March due to the Covid-19 pandemic. Its return means BT looks unlikely to offer a third month of free sports programming to its subscribers. The broadcaster had planned to extend the offer if there was no live football in June.

The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

Related News

The Premier League is said to be in talks with its main domestic broadcasters, Sky and BT Sport, to show selected matches free of charge on their YouTube channels should the season resume behind closed…

The English and Scottish FAs have lifted their bans on the televisual broadcast of Saturday 3pm football fixtures for the remainder of the season, in a move that suggests both bodies are preparing for…

The English Premier League has reiterated its commitment to restarting its 2019-20 season, but will seek to end a proposal for matches to be played at neutral venues as shareholders were told that clubs…

SportBusiness has a strict internal policy governing the collection, analysis and cleansing of data. This involves the application of a proprietary set of rigorous data standards, with vetting by trusted experts to ensure unparalleled data quality and accuracy.