You're not just imagining it. Girls are starting to think about their ideal body at an earlier age. In her book Beauty Sick: How the Cultural Obsession with Appearance Hurts Girls and Women, psychology researcher Renee Engeln cites the infuriating data: Thirty-four per cent of five-year-old girls deliberately restrict what they eat at least "sometimes". And 28 per cent of these girls say they want their bodies to look like the women in films and on TV.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

I knew even before I had a daughter that I was going to raise her to laugh in the face of sexist stereotypes, to be whoever she wanted to be and to do her part in keeping the world safe for others to do the same. And then we got the ultrasound and it turned out I was having a boy.