DESIGNERS MEET THIS WEEK AT KYOORIUS DESIGNYATRA IN GOA, INDIA

04 September 2007

Goa (India) - From 6-8 September, India's designers will gather at Kyoorius Designyatra, a platform initiated in the Visual Communications space by Transasia Fine Papers and guided by top designers and creative heads.

Goa (India) - From 6-8 September, India's designers will gather at
Kyoorius Designyatra. Kyoorius Designyatra is an annual design event
organised by Kyoorius Exchange, a platform initiated in the Visual
Communications space by Transasia Fine Papers and guided by top
designers and creative heads. The conference content celebrates design
excellence and creativity, reinforcing the sense of community among
creative professionals. Kyoorius Designyatra is an Icograda endorsed
event.

Theme: "Design Empowers Businesses"The
theme for Kyoorius Designyatra 2007 is "Design Empowers Businesses."
Thomas J. Watson, Jr., the CEO who was responsible for introducing
electronic computers into IBM's business direction and one of TIME
Magazine's 100 most influential people of the 20 century, once famously
declared, "Good design is good business." The theme for Kyoorius
Designyatra 2007 is inspired by Watson's statement.

Kyoorius
Designyatra 2007 aims to connect design business to foster strategic
partnerships for mutual growth. Kyoorius Designyatra 2007 invites
participants to look beyond the boundaries of design and explore the
future of design as a business and as a tool to empower businesses. As
global design business is moving towards convergence of
multidisciplinary solutions, the timing is becoming increasingly
critical to reevaluate and reassess, both from the design firm's point
of view or from the businesses'. Kyoorius Designyatra 2007 encourages
business owners and design buyers to reappraise the values of design to
provide a competitive edge to their business.

Through
Kyoorius Verdict, Designyatra encourages looking at design practice,
not just from delivering creative and visually pleasing solutions, but
also to measure the effectiveness of design solutions in the
marketplace. Panel discussions will focus on growing business by design
and will have eminent heads of top corporate as panelist.

Event OverviewDESIGN
CONFERENCE: A design conference with prominent international
practitioners in the fields of design, web, branding and marketing,
including Wally Olins, Stefan Sagmeister and Harry Pearce, among
others. Special focus on interactive technology and multidisciplinary
brand communications, and integrating traditional channels with new
media.

WORKSHOP AND PANEL DISCUSSIONS: Breakout sessions to provide more insight into specific area of interest.

MINT:
A traditional expo area, a hotbed for striking deals - new business
deals are struck or explored here, where possible long-term relations
are fostered. The expo area provides the space for sponsors and
partners to exhibit their products and services to the creative
community. Kyoorius Designyatra is the place where designers and
design-driven businesses meet to share ideas and innovations, explore
possibilities for collaboration, and provide opportunities to
experience first-hand products and services.

WALLET:
Stores to make or spend money on souvenirs, gift articles or just
plainly make something a part your collection or hobby.

SHOWOFF:
A pavilion for Professional Photographers to showcase their outstanding
unpublished work to a highly focused target group - creative
directors/visualisers, designers and corporate professionals. An
opportunity unparalleled to any other forum where one gets to meet,
engage and influence the core audience to generate new business.

KYOORIUS
VERDICT: All India Design and Print Awards - setting the benchmark for
design and print excellence. The Awards Night recognises and
appreciates the winners. Exhibition showcases the winning entries on
location.