J2O Dinosaur Suit.

October 2016
Client: Pretty Bird for J2O

​

This has to be one of the strangest briefs we have ever gotten. The client basically brought us a dinosaur pool toy and wanted a human sized one made - as a suit - but not look like a suit. The brief included making it look like a pool toy i.e. cheap and made-in-China-like.

​

We normally pride ourselves in trying to make the design as seamless and smooth as possible but this time they wanted the creases and crudity of a pool toy! As they were examining the toys mismatched print they asked if we could make our print mismatch!

​

It turns out it is pretty difficult to make things look..... What’s the word.... Unrefined :)

​

The result is pretty cool though?? Can you tell there’s a person inside?? Kudos to the production team on such a cool ad!