While food plays a key role in shaping our identities and it is highly celebrated in American society, each year 40 percent of food in the United States goes to waste, translating to $162 billion lost and wasted water, energy, fertilizers, cropland, and production costs.

Most Americans don’t realize how much food they toss out each year—an average of 1,000 pounds per family of four, resulting in $1,500 lost. New PSAs encourage Americans to “Save The Food” by showcasing the wondrous life cycle of food and the loss of resources when it goes unconsumed. All PSAs drive to the campaign’s website SaveTheFood.com where Americans can learn how simple lifestyle changes like making shopping lists, freezing food and using leftovers can help “Save the Food” and significantly reduce the 20 pounds of food individuals throw away each month.