Healthcare Providers Plug Into Facebook, Twitter, YouTube

By Kelley Luckstein

While social media are largely used for individual communications at UCSF, they're a form of mass communication for the Mayo Clinic. The clinic launched its social media efforts with a podcast in September 2005, as a way to get additional leverage from existing radio segments that it provided to stations, said Lee Aase, Mayo Clinic's manager of syndication and social media. Apple highlighted the Mayo Clinic podcast on the front page of the iTunes site, which boosted downloads from 900 per month to 74,000.