When companies come to us asking for help improving their
search rankings in Google, one of the first things we do is check their
websites for a blog. More often than not, there isn’t one. And it’s no fault to
them. However, if you’re a small business and have been paying a company for
SEO, and you don’t have a blog, then that is a big, wavy red flag. A blog
should be priority numero uno when investing in a local search engine
optimization campaign.

Let’s share why having a blog is a crucial part of boosting
your search engine results, and integral to your overall marketing strategy.

Websites Aren’t Static

Most business owners (and non-SEO people in general) think of a
blog as a place for a teenager to post selfies, for a foodie to post recipes,
or for a traveler/farmer/parent to post thoughts and observations about life.
From an SEO standpoint, though, a blog is really a tool to post constant,
fresh, relevant content, full of trending keywords and topics of interest.

The thing is, websites aren’t set-it-and-forget-it, especially
when it comes to search engines. Since the world around us is constantly
changing, the topics that attract views and clicks are constantly changing,
too. Like a little boat on the ocean, you (or to be more specific, we, on
behalf of you) have to constantly struggle for rank against a tide of competing
content.

Once they’ve been posted, your website landing pages (like your
Home page, About Us page, and Services pages) will usually stay the same for
months or years. With minor exceptions like adding new employee profiles,
adding new locations, or altering your service options, your basic description
of who you are and what you do will remain unchanged. That’s where the blog
comes in, as an opportunity to upload new, dynamic text, images and videos as
often as you’d like with a goal to attract Google’s attention to index a new
URL vibrant with keyword rich, topical content.

Content Marketing: A
Cost-Effective Solution

This process—the deliberate creation of fresh, new,
keyword-optimized blog posts, articles, social media posts, funnels,
e-newsletters, press releases, and miscellaneous content—is called “content
marketing.” One of the biggest benefits of content marketing is that it’s
cost-effective. Unlike paid search advertising, you don’t have to pay for the
number of clicks you receive.

In fact, content marketing is unlike most forms of print and
digital advertising in that you don’t have to pay for the place where your
content appears. However, you can still reap the benefits as people who are
searching for answers on Google are attracted to your website. This increased
traffic helps boost your website’s rankings overall. Moreover, your content
marketing efforts build more trust with searchers and your website visitors to
improve conversions for a phone call, web form submission, product purchase, or
a direct email. What business doesn’t want more leads?!

Need Content Marketing
Services in Cary, Raleigh, Or Apex NC?

So, why are we divulging all our secrets to clients who can
just type up their own blogs at their leisure? Because we’ve worked with enough
small businesses to know that your leisure is limited. You’re too busy running
your business, making sure the day-to-day operations get done. Or, that time is
allocated for stress reducing
activities with your personal hobbies and family.

That’s why we’re pleased to offer and have built a business for
the past 10 years around content marketing, digital marketing, and SEO services
in Raleigh and the surrounding areas. We take over the task of making and
publishing content so that you don’t have to worry about it. We’ll help raise
your website’s search rankings, bringing you more clicks, leads, and
clients—all while you run your business such as a salon, or professional
contractor, or dental office. To learn more about who we are and what we do,check
out our services here, and to schedule a meeting with us,contact
us here.