You, like me and every business leader I know, could disappear under the mass of so-called information bombarding us everyday and still feel that we have not got the insights we need to energise our brand(s). Mobile technology gives us instant access to facts and figures anywhere, anytime, making it easy and tempting to seek…more

It is not that long ago that you had to wait every month to get data on your business performance, or that you had to spend a lot of money and time to find out what some of your customers did or thought. Our brand information needs are changing fast! From no information yesterday, we…more

Does your systems strategy support your marketing strategy? Do you see the facts and their meaning, the details AND the big picture, the connection between data elements and the dynamics of your market, your brand and your business? Without this capability, you may not be able to grow your brand in line with your vision! It…more