To celebrate the launch of the Nook, its new e-book reader, Barnes & Noble is giving away a free copy of Malcolm Gladwell’s The Tipping Point to the first 10,000 people who buy the $259 device when it is released late next month.

Right gesture, wrong book.

The truth is that we are now way beyond the tipping point of the
electronic book story. And it’s not just the Nook that has tipped the
scales from the analog to the digital....