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U.S. Commercial Service CS Belgium: U.S. Commercial Service CS Belgium Capitalizing on Europe's Evolving IT/Telecom Market April 2007
What is Showcase Europe?: What is Showcase Europe? Aerospace/Defense - Paris Automotive- The Hague Environmental - Prague Energy - Turkey Information/Communications Technology (ICT) - Brussels Medical/Pharmaceutical – Düsseldorf Safety/Security - Milan Travel/Tourism - London Showcase Europe is the regional coordination of commercial specialists’ efforts by industry sector SCE is active in the following industry sectors:
The E.U.’s role in ICT: The E.U.’s role in ICT Per many historians the greatest economic development since WWII U.S. largest trading partner at $375 billion in trade The EEA and EFTA provide for freedom of movement The Euro-zone provides for financial transparency. Central and Eastern Europe’s economies are growing fast The European Union is:
CS Belgium heads Dynamic Coverage of Best Prospect Sector: CS Belgium heads Dynamic Coverage of Best Prospect Sector Strong worldwide growth: 4% ICT growth in Western Europe: 3.3% ICT growth in Central and Eastern Europe: 6.1% European ICT market size: $643 billion European Telecom market size: $283 billion Employs 6 million Europeans and represents 7.4% of European GDP European Union institutional awareness and support through i2010 initiative Convergence means all other industry sectors are affected Information and Communications Technology:
i2010: i2010 Since 2005, EU is promoting its new i2010 plan i2010 has three pillars: A European information space that promotes a competitive digital economy Increasing investment in information and communication technologies research Fostering social inclusion, public services and quality of life through the use of ICT The overall balance sheet for 2006 is positive. The main indicators are moving in the right direction. A European Information Society for Growth and Employment:
Some Market Figures: Some Market Figures Market Overview & Prospects: Belgium & Luxembourg IT Market has continued to grow since 2004
Some Market Figures: Some Market Figures Market Overview & Prospects: Belgium & Luxembourg Telecommunications Market has continued to increase since 2002
Some Market Figures: Some Market Figures Worldwide ICT Market Annual Growth, 2005-2007:
Some Market Figures: Some Market Figures Worldwide ICT Market By Region, 2006:
Some Market Figures: Some Market Figures EU ICT Market Growth By Segment, 2005-2007:
Some Market Figures: Some Market Figures European ICT market structure, 2006:
Some Market Figures: Some Market Figures Worldwide IT Market Annual Growth, 2005-2007:
Some Market Figures: Some Market Figures Worldwide IT Market by Region, 2006:
Some Market Figures: Some Market Figures Worldwide Telecom Market Annual Growth, 2005-2007:
Some Market Figures: Some Market Figures Worldwide Telecom Market by Region, 2006:
Some Market Figures: Some Market Figures EU Carrier Services Market Growth by Segment, 2005-2007
Some Market Figures: Some Market Figures EU ICT expenditures per capita, 2005, in Euro
Some Market Figures: Some Market Figures Internet Commerce in Western Europe, 2005 and 2009, in billion Euro
CS Belgium Results-oriented SCE ICT Strategy:: CS Belgium Results-oriented SCE ICT Strategy: Regional foothold for clients Coordination of 30 posts’ market expertise Trade fair program Mobilize CS resources SCE ICT initiatives:
CS Belgium Results-oriented SCE ICT Strategy:: Showtime Logistical support Industry Focus Promotion Outreach Quicktake Trade Fair support SCE ICT Guide Training and Team Building More specifically: CS Belgium Results-oriented SCE ICT Strategy:
Quicktake, a New Direction: A focused tool to complement shotgun market reports Product-specific survey canvassing up to 30 European Market specialists 15-day turnaround time. Takes advantage of technology Final report is concise, clear and easy to read “Expert Opinion” on the market: on a product’s or service’s potential in these markets; targeted feedback on the product or service and advice on where to start in Europe; information on current demand, future demand, competition and more; suggested next steps; insight on relevant European Union regulations, standards and legislation included Rave reviews from clients Quicktake, a New Direction You are ready to export Europe but don’t know where to start ? Quicktake is for you!
Quicktake, a New Direction: 14 QTs delivered in the ICT sector. 8 Success stories Over one million dollars worth of Export Action 2 GKS sold and 2 Platinum Keys pending Officially launched as a for fee service in April Already one paying QT delivered and another pending. Quicktake, a New Direction Some results:
Quicktake, a New Direction: "All of our major goals were met. . . The success of the entire program is a tribute to the close cooperation and support we enjoyed with the US Commercial Service, the Baltimore US Export Assistance Center, and the individual analysts and specialists with whom we have had the pleasure of working. We have been very pleased with the relationships and with the results we have enjoyed. . . Bring on those customer satisfaction surveys!!!!” “We have found the QT to be invaluable, with Ireland, the Netherlands, and Poland markets which make the most sense to enter for powerplant optimization. (…) As author of the QT which started it all your name will surely not be forgotten... and we look forward to lifting a glass in your honor with the first contract signed for business in the Czech Republic!” “Just a quick note to say that your QT report was not only professional but also immensely helpful... and with any luck its timely delivery (yes, I spent my weekend thinking things over after devouring the text on Friday) will lead to a Gold Key in Ireland, the Netherlands, or Poland.” Quicktake, a New Direction Some Client Feedback
CS Belgium Results-oriented SCE ICT Strategy:: 655 clients served 90 export success stories $246 million exports 55 CS services delivered. (GKS, IPS and BFS) $57,935 direct revenue generated to posts CS Belgium Results-oriented SCE ICT Strategy: Some 2005 results:
CS Belgium Results-oriented SCE ICT Strategy:: Quicktake Seamless connection to organizers International Focus Promotion CeBIT (Hanover), Svyaz (Moscow), IBC (Amsterdam), SMAU (Milan), and Bilisim (Istanbul) CS Belgium Results-oriented SCE ICT Strategy: Upcoming programs:
U.S. Commercial Service CS Belgium: U.S. Commercial Service CS Belgium Thank You! November, 2005 Camille Sailer Senior Commercial Officer CS Brussels, Belgium Tel: +32.2.508.2425 Email: camille.sailer@mail.doc.gov

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