Tag Archives: bloging

Most blogs are small potatoes. The vast majority are online journals where teenagers talk about their lives to a readership made up of their closest friends. A growing minority, however, are businesses in and of themselves. They balance costs and income; they purposely seek out content providers, advertisers, and paying customers.

They make a profit. They are, in fact, Blog Empires, ruling over a reader-defined section of the blogosphere as the go-to site for millions who come to get the news, buy promotional merchandise, and donate money to keep their favorite bloggers fed and happy.