‘Kestone’, India’s emerging youth marketing company and ‘CL Educate’ have announced the fifth edition of their nationwide quiz for students, ‘InQuizitive Minds,’ an innovative quiz platform earlier known as Young India Challenge.

The quiz this year is expected to happen at a larger scale targeting 9 million students from +15000 schools and +5000 colleges across 100 cities. To multiply its reach and gain further steam, this year, InQuizitive Minds has roped in veteran cricket commentator Harsha Bhogle as its brand ambassador.

Harsha Bhogle’s impeccable language and immense knowledge on cricket has already made him one of the best sports quiz masters and a youth icon in India making him an apt choice for such youth platforms. Overall, INR 10 Lakh worth of cash rewards will be given to participants in this edition of InQuizitive Minds spread over 5 months.

Speaking about the name change, Piyush Gupta, President, Kestone, said, “Young India Challenge has been able to establish itself as India’s largest youth quiz contest that is meant to aspire and provide the youth with a platform to excel. Being inquisitive is the first step from where students start learning and exploring new things. Last year’s edition was well received and we saw participation of more than 1 lakh students from +1000 colleges in 80 cities. This year, we aim to target 9 million students across the length and breadth of the country. “

Elated being part of InQuizitive Minds, Harsha Bhogle said, “It is time for students to invest and unleash their potential early in their lives and I strongly believe that InQuizitive Minds provides that right platform to do so. Being part of this youth initiative earlier as well, I am excited to see the brand grow larger with a reach of 9 million young minds this year. It always thrills me to engage with our change agents and be a facilitator in this mental warfare.”

The initial school round of the quiz kick started from early July and the college round began on 13 July. City/Regional rounds will be held in September and October followed by the finals in November 2017.