Thread: How to distribute flyers

@PostcardMania, I think his reasoning is the effort to pull the card out and then read it. It will leave a lasting impression. He could also add a message like, "I heard you recycle, here's a free bag for you!" or something nifty.

Anyone tried placing flyers on vehicles while people are shopping? You can hit a lot of parked cars in a very short period of time. Once I got a static cling ad on my drivers side window from sonic. Also from my experience in the pizza business many moons ago, this works well for restaurants.Posted via Mobile Device

Great idea! Which store or type of parking lot would you go to? Mall & Target?

Why the additional step of putting your postcards in envelopes and making letters out of them?

When you mail/pass out postcards the message is right there on the front, so the recipient can see what itís offering immediately. Letters are concealed in an envelope. Most people will throw away a marketing letter without ever opening it. Postcards eliminate this barrier. Recipients see your message and therefore you accomplish half the battle of marketing.

I can argue with this

We did personal hand addressed envelopes to a mailing list two years ago. We had over a 50% response rate and it was just a simple typed letter saying we are now servicing their area. Hand signed of coursePosted via Mobile Device

Great idea! Which store or type of parking lot would you go to? Mall & Target?

I'd l likely stick with a local grocery store near your target area or near a new area you would like to grow into. The only problem I see with this for lawn care versus a restaurant is that you end up having to go to the customer. There could be people from outside the area you are willing to travel at the mall so that could be an issue.Posted via Mobile Device

@PostcardMania, I think his reasoning is the effort to pull the card out and then read it. It will leave a lasting impression. He could also add a message like, "I heard you recycle, here's a free bag for you!" or something nifty.

We did personal hand addressed envelopes to a mailing list two years ago. We had over a 50% response rate and it was just a simple typed letter saying we are now servicing their area. Hand signed of coursePosted via Mobile Device

That's an awesome response!!! I certainly don't want to argue here. I'm just sharing what we know to work best after doing direct mail for 16 years. That doesn't mean that what I'm sharing applies to every single business, there are of course exceptions and I'm always willing to learn and find out new things.

For example....
I have a business card of a local handyman that I found on my mailbox. If this was a flyer it would be in the trash. Instead it was a magnet. It sits on my refrigerator looking at me everyday in case I need them.

Another tip is to create a calendar for potential customers. Think about key months for fertilizing, aeration, seeding and other services... Think about how to integrate those reminders into your calendar.

On nearly every door where I live I can slip a post card between the door and the weather stripping. I imagine the same would go for a flyer. To my knowledge they have always been retrieved and not blown away.

We've been printing door hangers that you can attach to the door handle. It works for 99% of doors (except the door handles that have an opening at the bottom. UPrinting and some others offer this service - you just need to send them an image, they'll handle the rest.

__________________I mow lawns in Washington. I also run a lawn care business.