Electric Church presents the legendary guitarist in full flight at the 1970 Atlanta Pop Festival before the largest US audience of his career. This critically acclaimed film combines color, 16mm multi-camera footage of Hendrix unforgettable July 4, 1970 concert in its original performance sequence together with a new documentary that traces his journey to the festival amidst the dark shadow of civil rights unrest, the relenting toll of the Vietnam War and a burgeoning festival culture that drew together young people across the country who were inspired by the Woodstock festival.