Vanessa DiMauro

Vanessa DiMauro is the CEO of Leader Networks, a research and consulting firm that helps companies use digital and social technologies to gain competitive advantage. She is a pioneer in the field of online communities and has more than 20 years of experience in digital business leadership positions (Cambridge Technology Partners, Computerworld, CXO Systems).

The Secret To Online Community Success (Hint: It’s Not The Technology)

Online communities have become a strategic digital asset for many companies, but marketing leaders still lack meaningful metrics to report success. According to Leader Network’s latest research study, “The Business Impact of Online Communities,” 92 percent of marketing and community leaders say that their online community has an impact on the organization. That’s the good …

You wouldn’t begin building a house without architecture and design in place. But that’s what many companies do when they decide to build a branded online community. They select a technology platform and quickly move to the implementation stage without crafting the business plan, outlining the goals and measures of the community – and most …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …