Tips on product management and product marketing for product managers. By Jeff Lash

Three Tips for Aligning Product Management and Product Marketing; Join me in Austin and San Francisco this Fall

Three Tips for Aligning Product Management and Product Marketing
Over the past several months, I’ve led several roundtables in different cities on the topic of how to align product management and product marketing – as the subject has attracted a lot of interest from both product management and portfolio marketing (including product, solution, segment and services marketing) leaders. These roundtables are intimate, invite-only events for SiriusDecisions clients where we facilitate open discussion between functional leaders from different b-to-b organizations on a chosen topic of interest. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Join me in Austin and San Francisco this Fall
There are two exciting events that I’ll be presenting at in the coming months — hopefully you’ll be able to join me at one of them (if not both!).

SiriusDecisions Technology Exchange — November 16-17 in Austin. This second-annual event focuses specifically on how technology is used within b-to-b sales, marketing and product organizations, and provides methods for organizations to determine what technology they actually need and understand how to weave technology into their strategies and business processes. I’ll be presenting on Applying Agile: How It Can Help and When It Doesn’t.

Product Marketing Community — December 9 in San Francisco. This day-long conference focuses specifically on product marketing and includes a nice mix of presenters, including a lot of practitioners from a range of different size companies. I’ll be delivering a keynote on “Sorting out Product Marketing and Product Management.” This is the second “edition” of the conference; I presented at the inaugural conference in Toronto in April 2016 and it was a great event, so I’m looking forward to experience it again in the Bay Area.

What’s Hot on Twitter
Here are a few of my tweets (and retweets) that have generated the most interest recently; to get these in real-time, join the 7000+ others who follow me at @jefflash:

You'll get more out of 1 in-depth conversation w/a customer than 100 customers responding to a poorly written survey. #prodmgmt#prodmktg