Kia Motors to introduce first autonomous driving technologies by 2020

- Introduction of new partially-autonomous driving technologies by 2020

- Kia targeting 2030 introduction of fully-autonomous vehicles to market, with vehicle-to-vehicle communication in development

(SEOUL) November 16, 2015

– Kia Motors has today announced significant investment into the development of new autonomous driving technologies. By 2020, Kia plans to introduce a range of partially-autonomous driving technologies to its model line-up, and is aiming to bring its first fully-autonomous car to market by 2030.

The initial stage of investment by Kia – totalling US$2 billion by 2018 – will enable the company to develop the first of its new Advanced Driver Assistance System (ADAS) technologies and employ a greater number of engineers. The investment will lead to the introduction of Kia’s next-generation smart vehicles in the coming years.

Tae-Won Lim, Vice President, Central Advanced Research and Engineering Institute of Hyundai Motor Group, commented, “Fully-autonomous vehicles are still some way off, and a great deal of research and rigorous product testing will need to be carried out to make the ‘self-driving car’ a reality. Kia is still in the early stages of developing its own technologies, and we are confident that the latest innovations – both partially and fully autonomous – will ultimately make driving safer for everyone.”

Kia Advanced Driver Assistance System

With ADAS still in its infancy, Kia – as part of the Hyundai Motor Group – is working closely with suppliers and affiliated companies to develop a range of technologies across three distinct categories to enable a vehicle to drive autonomously:

• ‘Recognition’ – the development of new sensors to detect other vehicles and hazards, read the road ahead and identify poor driving conditions

• ‘Judgment’ – advanced computing systems allowing the car to make decisions based on the information gathered by ADAS sensors

• ‘Control’ – active electronic and mechanical systems allowing the vehicle to carry out the decisions taken by the autonomous technology in any given situation

Many of Kia’s new ADAS technologies require simultaneous input from more than one sensor, and much of Kia’s investment into research and development is allowing the car manufacturer to secure localized knowledge and establish a production-base for the high precision sensors required to realize autonomous driving technologies.

Introduction of partially-autonomous driving technologies by 2020

Kia is planning to introduce a range of partially-autonomous ADAS technologies in the coming years, with an array of new functions anticipated for introduction to market by 2020.

Among the new technologies currently under development is Highway Driving Assist (HDA), which combines a Lane Guidance System (LGS) and Advanced Smart Cruise Control (ASCC). HDA is designed to automatically maintain a safe distance from cars in front while keeping the car in its lane on the highway and adhering to local speed limits using information from the navigation system. The system will also assist in safely overtaking other cars on the highway.

Traffic Jam Assist (TJA), currently under development by Kia, will help make light work of heavy congestion by tracking the vehicle in front during moderate-to-highly congested traffic conditions. The system employs a range of sensors to maintain a safe distance from the car in front and keep the vehicle within its lane. Using TJA, drivers will find it easier – and more relaxing – to navigate traffic jams on often-congested roads.

To make Kia vehicles among the easiest cars to park, the company is developing further technologies to enable cars to complete low-speed manoeuvres more easily. Enhancing Kia’s existing Smart Parking Assist System (SPAS), which enables the car to park itself in parallel or perpendicular spaces with minimal driver input, Kia will also introduce Remote Advanced Parking Assist System (RAPAS), allowing Kia vehicles to park themselves when the driver presses the smart key button while within a certain range of the car.

At all times, the new range of ADAS technologies can be circumvented by direct driver control, enabling closer control of the car as desired.

These new technologies will join the suite of technologies already offered by Kia on its latest production vehicles in many of its global markets, including the Sorento and the soon-to-be-launched all-new Optima and Sportage. These technologies are primarily designed to make driving safer and easier for Kia customers by identifying hazards at the earliest possible opportunity and allowing the driver – or the car – to take the appropriate reaction. Existing Kia technologies include Lane Departure Warning System (LDWS), Lane Keeping Assist System (LKAS), Blind Spot Detection (BSD), Auto Emergency Braking (AEB) and Advanced Smart Cruise Control (ASCC).

Kia plans to bring fully-autonomous cars to market within 15 years

Over the longer-term, Kia is targeting 2030 for the introduction of fully-autonomous vehicles. As a key part of Kia’s development of fully-autonomous driving technologies – the true ‘self-driving car’ – Kia is focusing R&D resources on vehicle-to-vehicle (V2V), vehicle-to-infrastructure (V2I) and vehicle-to-everything (V2X) communication.
By enabling cars to effectively communicate directly and independently with their surroundings, Kia will be able to make ADAS-equipped vehicles as safe and efficient as possible.

About Kia Motors Corporation

Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has around 49,000 employees worldwide and annual revenues of nearly US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.