Posts by Tom Nelson

Lodestar Partners Blog

This is the second in series of posts on Thought Leadership (TL) – what it is, how to manage it, how to integrate it into a company’s larger marketing efforts, and how to measure its performance and ROI. Last time I shared a definition of TL, compared and contrasted it with a variety of other… Read More →

Here’s a little quiz. What, if anything, do the following increasingly observed marketing terms have to do with one another? Sponsored Content Research for Public Release Custom Content Branded Content Content Marketing/Management Expert Opinion Marketing Op-Ed Content Advertorials Native Advertising Thought Leadership At Lodestar we have spend a lot of time this year thinking about… Read More →

I was asked recently what, if anything, has significantly changed in the market research and management consulting business over the last 25+ years. My immediate reaction was: not much. Sure, thing evolve. For example, what we used to call customer satisfaction has evolved into customer value, customer engagement, net promoter scores, etc. until today when… Read More →

This is the fourth and final post in a series on VUCA: Volatility/Uncertainty/Complexity/ Ambiguity. What it is; the toll it takes on decision-makers, decision-making, and organizational performance; and, how it can be managed, mitigated, and ultimately overcome through the smart use of business intelligence, strategic planning, and related tools and practices. As bad as the… Read More →

This is the third in a series of posts on VUCA: Volatility/Uncertainty/Complexity/ Ambiguity. What it is; the toll it takes on decision-makers, decision-making, and organizational performance; and, how it can be managed, mitigated, and ultimately overcome through the smart use of business intelligence, strategic planning, and related tools and practices. After laying groundwork in the… Read More →

This is the second in a series of posts on VUCA – Volatility/Uncertainty/Complexity/ Ambiguity: what it is; the toll it takes on decision-makers, decision-making, and organizational performance; and, how it can be managed, mitigated, and ultimately overcome through the smart use of business intelligence, strategic planning, and related tools and practices. As the title suggests,… Read More →

This is the first in a series of posts on VUCA – Volatility/Uncertainty/Complexity/ Ambiguity: what it is; the toll it takes on decision-makers, decision-making, and organizational performance; and, how it can be managed, mitigated, and ultimately overcome through the smart use of business intelligence, strategic planning, and related tools and practices. * * * *… Read More →

This is the sixth and last in series of posts about conducting market research by “walking around”, or MRBWA. Last time we continued looking at a list of 13 specific elements of the MRBWA methodology, toolkit, and investigative mindset, including Purposive Sampling (as opposed to random, representative sampling) and Broader And Extended Use Of Qualitative… Read More →

This is the fifth in series of posts about conducting market research by “walking around”, or MRBWA. Last time we continued looking at a list of 13 specific elements of the MRBWA methodology, toolkit, and investigative mindset, including An Open, Non-Judgmental Investigative Style and Use Of Emergent Research Design. Here we will look at two… Read More →

This is the fourth in series of posts about conducting market research by “walking around”, or MRBWA. Last time we started looking at a list of 13 specific elements of the MRBWA methodology, toolkit, and investigative mindset, including No A Priori Assumptions or Hypotheses and The MRBWA Investigator As The Data Collection Vessel. Here we… Read More →