The Educated Marketer

Do you know the digital habits of your prospective students? We’ve put together some statistics to help you answer this question.

According to a 2015 Pew Research Study, 92% of teenagers report going online daily with 24% online almost constantly. Of course every institution is up to speed with a fully functioning website where prospective students can interface with recruiters and gain general information. However, there are areas where improvements can be made. And understanding students’ habits is the first step in knowing which changes to make to your website and social strategy to reach your audience more effectively.

Check out our infographic compiled with information from a recent Uversity.com study that reveals the internet habits of your prospective students.

Inbound marketing has been called one of the greatest innovations in student recruitment since the launch of the first college websites.

And think about what a leap that was—from a world where the main source of information on colleges was located in a library or in folders full of view books and brochures at college fairs—to a world in which all that information (and more) was at their fingertips 24/7.

The problem is some institutions haven’t gone far beyond that initial innovation.

Do you know the digital habits of your prospective students? We’ve put together some statistics to help you answer this question.

According to a 2015 Pew Research Study, 92% of teenagers report going online daily with 24% online almost constantly. Of course every institution is up to speed with a fully functioning website where prospective students can interface with recruiters and gain general information. However, there are areas where improvements can be made. And understanding students’ habits is the first step in knowing which changes to make to your website and social strategy to reach your audience more effectively.

Check out our infographic compiled with information from a recent Uversity.com study that reveals the internet habits of your prospective students.

Is your admissions team prepared to use inbound marketing methodology to effectively recruit digital natives?

Is your marketing strategy hopelessly analog in a digital world? Are you dialing a rotary when your prospective students are tapping on touchscreens and paying for radio spots when they're listening to podcasts?

Read on if you suspect you may be a marketing dinosaur...and learn how not to go extinct.

Inbound marketing has been called one of the greatest innovations in student recruitment since the launch of the first college websites.

And think about what a leap that was—from a world where the main source of information on colleges was located in a library or in folders full of view books and brochures at college fairs—to a world in which all that information (and more) was at their fingertips 24/7.

The problem is some institutions haven’t gone far beyond that initial innovation.

Inbound marketing methodology requires some serious social media savvy. Here’s what you need to know.

No inbound marketing strategy is complete without a robust social media presence. If you’re not using social media to the fullest, there’s simply no way that prospective students will see the great content you’re putting out there.

But there’s more to building a sturdy foundation in social media than setting up accounts with Twitter, Facebook, Instagram, and just pushing content out there. That’s not social media marketing, and it’s not going to help you attain your goals.

To successfully leverage social media as part of inbound marketing methodology, here are some of the things you’ve got to know.

Is your admissions team prepared to use inbound marketing methodology to effectively recruit digital natives?

Is your marketing strategy hopelessly analog in a digital world? Are you dialing a rotary when your prospective students are tapping on touchscreens and paying for radio spots when they're listening to podcasts?

Read on if you suspect you may be a marketing dinosaur...and learn how not to go extinct.

1. Most of your marketing efforts involve advertising

Does your enrollment management strategy rely heavily on advertising?

How much of your budget is currently allocated for purchasing ads?

If you’re a higher education marketing professional and you’re trying to use advertisements to do the work of marketing for you, chances are, it’s not going to go very well.

Traditional advertising isn’t working so well these days. Why should a consumer -- or a prospective applicant -- trust your messaging about the institution you represent? When today’s rising juniors and seniors (and their parents!) start thinking about college, your advertisements may well be off their radar entirely.

Digital natives -- young people who’ve grown up connected to the Internet -- are great at ignoring your ads. That’s the bad news. Spend all you want, but those rented lists and purchased ads won’t do much good when you’re putting them in front of people who’ve grown up as experts in tuning them out.

No inbound marketing strategy is complete without a robust social media presence. If you’re not using social media to the fullest, there’s simply no way that prospective students will see the great content you’re putting out there.

But there’s more to building a sturdy foundation in social media than setting up accounts with Twitter, Facebook, Instagram, and just pushing content out there. That’s not social media marketing, and it’s not going to help you attain your goals.

To successfully leverage social media as part of inbound marketing methodology, here are some of the things you’ve got to know.