News Details

Subscribe to our newsletter

To opt-in for investor email alerts, please enter your email address in the field below and select at least one alert option. After submitting your request, you will receive an activation email to the requested email address. You must click the activation link in order to complete your subscription. You can sign up for additional alert options at any time.

At Lift & Co, we promise to treat your data with respect and will not share your information with any third party. You can unsubscribe to any of the investor alerts you are subscribed to by visiting the ‘unsubscribe’ section below. If you experience any issues with this process, please contact us for further assistance.

By providing your email address below, you are providing consent to Lift & Co to send you the requested Investor Email Alert updates.

Attendance increased to over 18,000, up 30% from last year's Vancouver Expo, while the Vancouver LCBC was sold-out for the second straight year, drawing a 55% increase to 688 ticket sales;;

The number of exhibitors increased by 100 from last year's Vancouver Expo to 268, an increase of 60%;

The weekend featured over 150 of the industry's top thought-leaders for keynote and panel discussions;

Total showfloor square footage increased to 162,000 square feet, up 90% from 85,000 square feet during last year's Vancouver Expo.

"Every year this event brings an increasing number of consumers together with licensed businesses to discover products and brands. This year with legalization, we saw more new companies than ever choose Lift & Co. as the channel to introduce their products to the market. It's just a sign of what's to come in Toronto this June and beyond," said Matei Olaru, CEO, Lift & Co.

This year's Vancouver Expo demonstrated the value of the Lift & Co. Cannabis Expo to the industry. With a recent Ipsos survey showing that only 11% of Canadians surveyed could name the cannabis brand that they use, brand building was front and centre for companies looking to connect with consumers. Exhibitors spent significant marketing dollars – some investing over $100,000 in a booth buildout – to increase their activation impact with attendees. Simultaneously, licensed producers and other cannabis companies leveraged their booths to prominently display their 2018 Canadian Cannabis Award award-wins as a differentiator.

Cannabis legalization has created a new consumer packaged goods industry hampered by regulatory restrictions that prevent effective brand differentiation and limit customer insights for both producers and retailers. The Company's Event Marketing solutions, including the Vancouver Expo, are becoming increasingly critical to the industry for brand awareness and differentiation. The next Lift & Co. Cannabis Business Conference and Lift & Co. Expo takes place June 6-9, 2019 downtown Toronto, Ontario.

About Lift & Co.Lift & Co. (TSXV:LIFT) is a cannabis-focused technology and media company that monetizes a platform of advertising solutions, events, and data insights to enable cannabis businesses to better understand, target and ultimately monetize cannabis consumers. Lift & Co. operates a leading product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Retail Tradeshows, the Lift & Co. Expos and the Canadian Cannabis Awards. The Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at d private clients. Learn more at lift.co.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.