The Greek economy remained under significant pressure in 2017. Dramatic currency depreciation that followed the outbreak of the Greek crisis had a major negative effect on consumer incomes and – subsequently ...

Premium fragrances has been hardest hit by Greece’s economic recession among all beauty and personal care categories. Comprising of very expensive and non-essential products, value sales have been drastically ...

Outdoor apparel and outdoor footwear registered the strongest current value growth in 2017 and are expected to remain the best performers over the forecast period. Both will benefit from weaker penetration ...

Over the review period sheer hosiery suffered a steep decline in sales, with this poor performance expected to continue in the future, further hampering growth of the wider hosiery category. Sales of shee ...

Weather conditions created fertile ground for growth of split air conditioners in 2016 and 2017, as several heatwaves hit the country during both summers. Split air conditioners is expected to be the best ...

Dishwashers is one of the categories that has suffered the most-severe losses within consumer appliances as a direct result of the economic downturn in Greece. After several years of steep declines, the ...

Since the onset of the recession in Greece in 2009, sales of microwaves have suffered severe losses, given the fact that these are not considered essential appliances by most Greeks. After several years ...

Smartphones dominates the consumer electronics industry in Greece, being by far the biggest single product category in both volume and value terms. In (and despite) times of economic distress, smartphones ...

Following the outbreak of the Greek crisis and the substantial reduction in disposable incomes, beauty and personal care in Greece witnessed significant decline. Consumers have been keen to abandon any ...

After consecutive declines following recession, the Greek consumer electronics witnessed a slight recovery in 2014-2015, only to decline further in 2016 and 2017, with volume sales falling 7% in 2017. ...