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TAREK EL SHERIF APPOINTED AS MANAGING DIRECTOR V. FIVE CONTINENTS HOSPITALITY GROUP

TAREK EL SHERIF APPOINTED AS MANAGING DIRECTOR V. FIVE CONTINENTS HOSPITALITY GROUP

27-Jan-11

V. Five Continents Hospitality Group, subsidiary of the Emirates Associated Business Group has recently announced the appointment of Tarek Elsherif as a Managing Director; set to direct and oversee the company over all development strategy, formulate and implement company's policies collaborate with the management team and ensure its profitability.

Tarek brings along with him more than 23 years of senior management experience in the hospitality industry. Prior to his assignment Tarek served as Regional Director of Sales & Marketing at Millennium Hotels in the MENA region where he was in charge of all pre-opening sales, marketing and revenue management set up for all operational and new hotels. With his enviable hospitality credentials and undeniable success managing quality hotels, including: Forte Grand Pyramids in Egypt, Le Meridien and Rotana Hotels in UAE, and Hilton Short Hills in USA Tarek’s arrival is greatly anticipated by the V. Five Continents Hospitality Group.

Educated in Egypt and in the United States, he came to attention because of his strong execution skills, his proven ability to lead top performing teams and his track record in driving shareholder value. He demonstrated these skills by turning around several hotels companies he has worked in, which are complex organization with multiple business segments.

“I am thrilled to be a part of the future at V. Five Continents Hospitality Group that is poised to double its portfolio within 3-5 years and I look forward to perpetuating the already formidable reputation the group has created for itself. I am also convinced that with the contribution of the excellent management team here and the focus on internal professional development in a competitive atmosphere we are able to position the group as the premier operator of family oriented hotels and business hotels throughout the MENA region’’ commented Tarek.

THE END

ABOUT V. FIVE CONTINENTS HOSPITALITY GROUP

Being the subsidiary of Emirates Associate Business Group ( EABG - one of the leading investment holding companies in the UAE) the Abu Dhabi - based V. Five Continents Hospitality Group is one of the most appreciated hospitality groups in the region. Focusing on Dry Hotel concept all of its hotels reflect the heritage of Arabian culture through its emphasis on art, architecture and the surroundings.

The group’s portfolio includes owned and managed hotels ranging from luxury landmarks to cozy boutique resorts that are primarily located in major cities and resort areas and provide a culturally unique and relaxing ambiance particularly for those who want to experience the Arabian indulgence in a special environment and socially responsible atmosphere.

With its high profile properties – 3 in operation and 10 in the pipeline- the group aims be the Premier Operator of Family-Oriented Hotels and business hotels throughout Middle East and North Africa With a higher standard of excellence.

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