The pair appeared on the ITV daytime show to promote The Keith & Paddy Picture Show, but things took a turn for the bizarre when Holly started quizzing about the inspiration behind the show.

Holly started in professional mode, saying: ‘You say a seed was sown back when you were doing Comic Relief and when you dressed up as the characters.

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‘But this actual seed was sown in your bedroom.’

Forgetting she’s chatting to innuendo king Keith Lemon, the pair were like lions to their prey.

Keith Lemon and Paddy McGuinness were on This Morning (Picture: ITV)

‘I was doing what with seeds in my bedroom?’ Keith asked to hysterics from the hosting duo.

As the pair couldn’t control their laughter, Paddy took a moment of reflection, adding: ‘Hang on a minute, you’ve just been eating salty worms and you’re on about seeds in bedrooms – what has happened to this show?