In keeping up with our steadfast practise of providing the best value for money, every booking booked directly via our website or by calling Central Reservations is free of any booking fees. So along with our unbeatable Best Rate Guarantee, you have the extra edge with no booking fees, and these come together to offer you what is truly and only the best value for money. So book direct and enjoy the fullest.

If during the next 24 hours you find a lower publicly available rate for the same hotel, room type and reservation dates on another website, please submit a claim form and we will match the competing rate plus a 10% discount. Terms and Conditions apply.

Welcome to your West End hideaway

Take a seat and choose a treat

Spoil each other in style

Retreat beneath the city streets

Welcome To The Piccadilly London West End

Excellence in Elegance Recognised...

A beautiful oasis of tranquil relaxation, The Piccadilly London West End has been acclaimed for its most proud highlight - Excellent Customer Service.

An elegant expression of bohemian beauty and excellent hospitality, presented with style and a smile has been awarded the, 'Certificate of Excellence in Customer Service 2012' by TripAdvisor.

Explore the pleasures of pampering indulgence in the heart of London's West-End, where the sights, sounds and everything ephemeral comes alive. The elegance and class will beckon you in for an exciting experience of relaxing comfort. The excitement blends brilliantly with the thrill of the fantastic location and all around it. Deep in the heart of London's Theatreland, come witness the sparkle, the glow, the shine and the show, where the sun sets only for more lights to rise.

Unbeatable location and excellent service makes us a favourite hotspot for tourists, theatre aficionados, shopping thrill seekers, business executives who like life with class, or for simply everyone who appreciates the finer tastes in life.

Enjoy a wonderful stay experience, enhanced with Complimentary Broadband, Plasma TV's, and state of the art in room amenities. All of this is made even more exciting with a Complimentary Full English Breakfast, when you book with us direct. And if you are looking for that extra indulgence or to celebrate a very special occasion, book a Club room and watch the magic unfold.

* Please note that the check-in time is 2:00pm and check-out time is 12:00 noon.