Karl Gerstner and Markus Kutter – die neue Graphik

Classic book that surveys modern graphic design from its origins up till the late 1950s. Filled with advertisements, posters, packages, lettering, logos and displays. Lots of Swiss design to drool over.Â I just wish there were more color images.

I love the clean type and the 3 column grid on the cover. The modern day remake of the cover would be exactly the same except someone would replace the header “die neue graphik” with “this is a design book”. Ha