Zune ad team, I don't get it

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Between the new Zune ads and Sony’s PS3 gibberish, I’m beginning to lose faith that I’ll ever see a good advert ever, again. This new ad is very arsty fartsy, but I don’t understand what’s going on in it. He’s watching a video of animated ice cream, which makes him daydream about climbing a pyramid of people and then jumping off of it. Wha?! Huh?! Someone explain before my head explodes.

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CrunchBase

OverviewMicrosoft is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft …