2 Minutes on BrightTALK: Repurposing Content from Physical Events

How can marketers drive more value from physical event presence? Join David Pitta, Director of Demand Generation at BrightTALK, as he discusses how marketers are successfully creating content and driving demand with video footage from physical events.

Grant Grigorian, CEO at Path to Scale & David Pitta, CMO at BrightTALK

Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to accurately measure their multi-touch demand waterfall. These leaders know a full-funnel strategy is required but have limited insight into the lead-to-customer path. Join us for this presentation to learn:

- How the attribution journey has changed over time and what the future holds
- Where the marketing stack has failed to deliver ROI metrics
- What you can do (immediately) to fix attribution in your organization

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

Join BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programmes and reporting in Marketo using BrightTALK’s advanced connector.

By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

In this live webinar, you’ll learn:
- Operational excellence in webinar programs, prospect follow-up, and reporting
- How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
- Best practices in Marketo from BrightTALK

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

Join LeadMD and BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programs and reporting in Marketo using BrightTALK’s advanced connector.

By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

In this live webinar, you’ll learn:
- Operational excellence in webinar programs, prospect follow-up, and reporting
- How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
- Best practices in Marketo from BrightTALK and LeadMD

Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing effective presentations for an online audience, however, is easier said than done. How do you create memorable, persuasive content in this era of constant distraction? How do you create presentations that get your audience to put down their phones and start paying attention?

This is where the science comes in. Research has shown that there are a few key tactics that you can employ to create marketing presentations that your audience won’t forget.

In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Taylor Freitas, Content Marketer at BrightTALK, will share tactics to make your content more memorable and persuasive. They will discuss:

- How to design presentations that tap into your audience’s deep memory and stay ingrained in their brains;
- Scientifically-backed ways to create more persuasive content;
- Why visuals and storytelling are the keys to effective presenting.

In a data-centric workforce, metrics and benchmarks provide professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is conducting surveys to capture your target audience’s pain points, thoughts, strategies, and drivers.

As companies continue to compete for market space, one strategy to approach the industry is to create and conduct insightful studies. Prospects and customers alike want to understand the latest trends, what their peers are doing, and where their industry is going. When done right, research elevates your gravitas in the market and serves as an effective way to engage your prospects -- both while completing the study as well as revealing the results.

Join Frost & Sullivan and BrightTALK for an in-depth discussion on research reports and findings. Topics include (but not limited to):
- Defining your goals for conducting research
- How to structure your report for ideal results
- Converting data into marketing content

Virtually all modern marketers use digital engagement tools to fill their sales pipelines. That said, tools alone are not enough—successful marketing campaigns also require strategic planning.

Assuring the right depth, tone, and type of content is often the primary focus in online marketing campaigns. Sometimes overlooked, however, is knowing when and why prospects access online content. Frost & Sullivan research found that buyers seek solutions to address their immediate needs and to assess the longer-term impact of their decisions.

In this webinar Frost & Sullivan and BrightTALK will discuss:
- Why prospects access online content
- What keeps prospects engaged
- How to strategize your webinar for the best ROI

Data is everywhere, but unfortunately, most business users don't have the time to sort through a bunch of stats. They just want to see the bigger picture--so why not give it to them?

Self-service analytics has enabled business users to access and interpret data without needing any statistics background. When coupled with data visualization techniques, we've seen that not only are business users more encouraged to make more data-driven decisions, but they are also able to do this without needing help from their BI or IT teams.

Join this session where we will discuss:
-How to encourage people from all different teams to embrace self-service analytics
-Why data visualization plays a huge role in the success of a data-driven culture
-Top things to take note of when creating dashboards that can easily communicate and add value
-How to teach users to get the most from their data and generate actionable insights

Professionals turn to communities for the latest insights, but they expect to effortlessly find, uncover, and digest the exact information they need. Of course, the kind of content offered matters, too—a lot.

Based on recent research from Frost & Sullivan, the vast majority of active BrightTALK users indicated that they want content that addresses both short-term professional interests and long-term career goals, as well as more general information about their industry, company, and general business best practices.

Join us for our panel discussion to learn more about how to shape content that works and generates loyal members on BrightTALK (and other communities).

Join us as we discuss the 5 Keys to B2B Content Marketing Success and review the results of a new B2B content marketing survey to better understand the current state of content marketing and to identify key challenges as well as best practices.

Over 61% of B2B marketers leverage personalised content to better shape the experience (Cintell). Marketers spend an enormous amount of time, bandwidth, and finances to create various content segmented by persona, stage, or vertical to have the best influence. But when it comes to creating and delivering presentations, many marketers and salespeople are still taking a traditional approach: build a different presentation for each opportunity, memorise a script and deliver the same one-way, linear presentation, no matter who the audience is or what information they need.

Enter conversational presenting, an emerging trend that allows you to customize your presentation in real-time to make the best connection for the most success. Prezi’s European Regional Manager, Spencer Waldron, and BrightTALK’s Senior Marketing Manager, Andrea Goodkind, will discuss some of the best tactics to evolve previously stale, one-sided presentations into personalised conversations. Topics may include:

Channels to leverage before the presentation to give the audience what they want
The questions you should always ask your audience in order to determine what will resonate with them the most
Live tactics for real-time content personalisation while presenting

Let us know if there’s anything else you’d like to know on this topic by tweeting us @Brighttalk using the hashtag #brighttalkprezi. See you there!

When it comes to the customer experience consistency is key, especially when it costs 5x more to acquire a new customer than to keep an existing one. So, how do you design a cohesive, seamless customer experience that excites your new customers and keeps the loyalty of your customers?

Join Kapost and BrightTALK as we walk through the copious ways a single piece of content can be leveraged throughout different points in the journey to reduce churn and to spike upsell potential. Kapost will share some of the latest insights from their 2016 B2B Customer Experience Benchmark Report such as how to:
- Create a standardized, repeatable process across teams, tools, and channels that creates a full-funnel customer experience
- Ensure your content is accessible for your key users, so they have a straightforward process for consuming information
- Improve the process strategically from both a quantitative and qualitative perspective

Joseph Cole, Head of Growth at TapInfluence and Val-Pierre Genton, VP of Audience at BrightTALK

Marketing to a marketer is one of the most invigorating yet mind-boggling tasks. Inspiring and converting your peers who see right through your strategy requires an entirely new level of marketing.

Join TapInfluence’s Head of Growth and BrightTALK’s VP of Audience to discuss what it takes to lead the marketing industry and increase your marketing pipeline success. In this conversation we’ll cover how to:
- Acquire the marketing buyer
- Enhance your marketing to stand out from other vendors
- Turn prospects into customers through rich media

While the digital advertising and marketing spend continues to exponentially grow, marketers are still seeing imperfect conversion rates from prospect awareness to SQLs. Site or landing pages convert at 7% and content syndication sites convert at 2%.

EMEA marketers bear many different tasks, roles and challenges as they work to expand their business growth across the diverse regions. Driving better conversion rates means starting out with the who and getting your marketing content where they are.

Out of the 4 million professionals researching on BrightTALK, 68,000 marketing professionals from EMEA are engaging with leading brands. We’ve studied the researching habits of these marketers and are sharing them in this action packed session.

This session will reveal how to circumvent being lost in the sea of vendors and how to acquire your best buyers through videos and webinars.

Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content.

Join Uberflip and BrightTALK as we discuss how to incorporate content throughout the entire buyer’s journey - from identifying prospects to securing renewals. Join us to learn how to:
- Design the content experience to attract and engage potential buyers
- Enable sales to leverage content (and messaging) throughout the sales cycle
- Support customer success to create engaged clients

Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these individuals to identify (and purchase) your vision and products? BrightTALK delves into the new research of over 756,000 North American IT Visionaries on BrightTALK and discusses what it takes to acquire and inspire them.

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to purchase. You’re ready to make video content a part of your marketing plan, but what kind of video should you be making? And how will you get value from it?

In this webinar we’ll be discussing the right formats of video to meet different marketing objectives, and how to best use the different videos you create to achieve ROI. Using case studies from BrightTALK Studios customers across industries, we’ll give you a practical framework to create successful videos that'll hit your KPIs.

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to purchase. You’re ready to make video content a part of your marketing plan, but what kind of video should you be making? And how will you get value from it?

In this webinar we’ll be discussing the right formats of video to meet different marketing objectives, and how to best use the different videos you create to achieve ROI. Using case studies from BrightTALK Studios customers across industries, we’ll give you a practical framework to create successful videos that'll hit your KPIs.