Re"Discover"ing the Orange Bowl

It may not mean much to fans since most still choose to call it the "Orange Bowl," but I'm guessing most could still name the company Discover displaces as title sponsor. The answer is FedEx, which had been the title sponsor for an astonishing 21years previously.

The bowl and ESPN will now call it the "Discover Orange Bowl" through 2014...even if fans refuse to. The four-year deal could be worth close to $80 million.