Recover Revenue
TableofContents

30Heading Up the DR Fan Club David Lee has nothing but good things to sayabout direct response — especially DRTV — which hasgrown DirectBuy’s business to new heights.By Thomas Haire

RETAIL E-COMMERCE

38From Shelves to Screens Retailers are taking a page out of DR’s book tofind success in the online and mobile space.By Jackie Jones

PAGE 30

Cover and cover story photography
by Callie Lipkin

Monetize Your Shipments

DRTV IN RETAIL

46Retail Resurgence When tasked with bringing a low-priced presentto a Christmas grab-bag this year, I stumbled upon theAs Seen on TV aisle at my neighborhood CVS.By Patrick Cauley

INDUSTRY REPORT

52Response Magazine’s 15th Annual State of the Industry Report
Members of the magazine’s Editorial Advisory Board
speak out on the current state of the direct response
marketing industry.
By Thomas Haire

PAGE 38

ALTERNATIVE CHANNELS

64As Seen on TV … And Every Other Screen You OwnHow these DR marketers used multiple advertisingchannels to turn their products into household brands.By Nicole Urso

PAGE 64

Introducing:

CampaignMAXMaximizing Revenue Afterthe Initial Sale

Learn more at:www.shiprightsolutions.comand see why we are more thanjust a fulfillment provider.Ship-Right Solutions, LLCSouth Portland, ME 041061-866-393-7447 Ext. 208