Social media

Your Twitter cheat sheet By Rhian Harris A little while back, I reported that Twitter was planning a redesign, and now they are being rolled out right, left and centre. But what does it mean for your business?

Online reviews: Help or hindrance? By Rhian Harris Last week saw the news of an increase in TripAdvisor users blackmailing hotel owners by threatening to post negative reviews of their stay if their demands are not met. Demands such as a free bottle of wine or dessert, a reduction of the total bill or room upgrades[…]

Twitter now lets you tag people in photos By Rhian Harris Twitter has just added a new feature to allow users to tag up to 10 friends (or followers) in photos, and it won’t use up your 140 character limit either.

Short, sharp summary to create engaging tweets By Rhian Harris I recently listened into a #TwitterAcademy webinar from the Twitter Business Team and thought it was worth highlighting a few key takeaways for creating effective direct response tweets.

Campaigns, ad sets and ads By Rhian Harris Facebook has announced that from 4th March, it will launch a new campaign structure going from two levels (campaigns and ads) to three (campaigns, ad sets, and ads).

Social media creates more qualified traffic for websites By Rhian Harris Adobe’s Q4 2013 Social Intelligence Report shows that Facebook, Twitter, Pinterest and Tumblr drove unprecedented volumes of qualified traffic to retail sites in Q4. It also found increased revenue per visit (RPV) when social channels were the referrer.

How social networking has changed our online communication habits By Rhian Harris As Facebook turns 10 years old, it’s worth reminding ourselves of how social media has changed our lives and the way we communicate.

Grow your social following through email marketing By Rhian Harris Consumers sign up to email marketing for a number of reasons and as a result have their inboxes filled daily with promotional messaging.