The runner-up was David Weeks, the executive editor of The Week, who argued the case for print by addressing the audience as if he personified a magazine, arguing that "I am loved… I can make middle aged men wear lycra and cycle at high speed around Richmond Park."

For those who weren't able to attend Media360, Campaign brings you Amodio's three winning poems.

On TV's power in society:

No Spoilers

Did you see Game Of Thrones last night?

Shhhh – Don’t spoil it for me;Shit’s important when it’s on the TV.

Keep away from the cooler, or the plot will leak out;Best not to hear what Jon Snow’s death was about.

It’s just another must see, a don’t ruin it for me;You see THIS is the real power my lovely TV.

It’s much more than a medium, it’s a social currency;That’s why people really care what happens to the BBC.

What other medium would dare make a show;About peeps watching TV with an audience that grows.

One million, two million, three million now five;Numbers like this just can’t be denied.

Yes TV connects with the heart and the mind;And, without being a bragger, leaves these peeps behind.

TV changes views even government policy;Paralympic coverage changed the way we feel about disability.

Now… I could give you stats that you’ve all heard before;From the auditors who all know the score.

Cos when it comes to crunch they put TV right up in the sky;Even the RAB showed TV has the best ROI.

But really… there’s no spoilers here;When you want eyes on a product, and a word in their ear.

TV delivers scale, reach, and a shed load of glamour;So line up your budgets and be a more effective planner.

On the evolution of TV:

TeVolution

Oh television, my sweet, from days of yore;Oh how I remember the times gone before.