Courses: Marketing (MKT)

Undergraduate & Graduate Dates to Remember*

Fall Term 2010

August 20-22 MBA OrientationAugust 25-29 Wolfpack Welcome August 30 Classes beginSeptember 3 Add deadline October 29 Last day to withdraw & last day
to apply for graduationDecember 10 Last day of classesDecember 11-17 Final Exams

Spring Term 2011

January 8 New Student Orientation; MBA OrientationJanuary 10 Classes beginJanuary 14 Add deadlineMarch 4 Last day to withdrawMay 4 Last day of classes for undergraduate studentsMay 5 Last day of classes for graduate studentsMay 6-12 Final Exams for day division May 9-12 Final Exams for graduate and evening students May 14 Commencement - all colleges

This course assists students in understanding the role of marketing from a managerial perspective. It examines how product, pricing, promotion, and distribution decisions are made to satisfy the needs of specific target markets. The impacts of political-legal, competitive, socio-cultural, technological, and economic environments on marketing are also studied.

This course studies the merchandising and management activities of the retailer, as well as retailers’ interactions with distribution intermediaries and manufacturers. Distribution strategies are studied both from the point of view of the manufacturer and retailer.

This course explores similarities and differences of domestic and international marketing programs; sources of information available to firms considering foreign marketing efforts; costs and problems of gathering this information; formulation and implementation of marketing strategies in other environments.

This course emphasizes development of integrated promotional programs. Advertising, public relations, personal selling, promotional packaging, along with many other sales stimulating methods and techniques are covered.

This course covers the use of databases in marketing. The student learns how to create, manage, and interpret marketing databases. Use of databases to enhance marketing strategy development is stressed.

This course presents the techniques of effective personal selling in business-to-business situations. Included within this presentation is exploration of the function and duties of the sales representative, and the sales management tasks of staffing, training, and motivating the sales force.

This course is an analysis of a wide variety of marketing problems. The case-situation method is employed, with emphasis on managerial problem solving amid real world constraints; and the use of behavioral and quantitative techniques.

This course covers the essentials of sports marketing and management–planning, promotions, operations, recruiting, contracts, and market analysis. The course will make use of traditional lecture and exams plus papers, cases, speakers, and field trips.