Asia's Songbird Regine Velasquez says her make-up collection REIGNE is designed for Pinay working women on the go: "We made it easier for them... I know a lot of women do not have the luxury of time. So yun, make-up made easy. "

PHOTO/S: Courtesy of BYS Philippines

Asia's Songbird Regine Velasquez is the latest celebrity to launch her own make-up collection.

The 49-year-old songstress teamed up with cosmetics brand BYS Philippines for the production of her make-up collection called "REIGNE," a play on her name that reflects "her fun and elegant personality."

Regine said she conceptualized Reigne with the Filipina working women in mind.

The Kapuso-turned-Kapamilya singer explained, "We made it easier for them. I know a lot of women get intimidated if you actually show them so many products.

"Parang they don't know what to do with it."

She added her make-up line is specially formulated for a special group of women, "This is actually more for the mga in their early 30s, 40s, hanggang pa-50s.

Regine said it took her team a year to put together her pioneer make-up brand, "This collaboration happened last year pa.

"Siguro we had like a good three or four months to plan it, before that meron pang two months planning.

"'Tapos yung product testing and all that, ang tagal! In the middle of that, I was also doing a concert.

"But I was excited, I was happy to work with the product kasi talagang pinag-isipan namin."

Regine shared details of her upcoming make-up collection in an interview with PEP.ph (Philippine Entertainment Portal) and other members of the press last January 24, following her photoshoot for the brand at a studio in Makati City.

REGINE'S REIGNE

According to Regine, she went back to basics for her make-up brand.

She said, "Basic needs lang ng ordinaryong babae who's working and who is always in a hurry.

"Kasi ako, I'm given the time to do my kilay, to put foundation, to put whatever on my face. I'm given time but I know a lot of women do not have the luxury of time.

Asia's Songbird Regine Velasquez says her make-up collection REIGNE is designed for Pinay working women on the go: "We made it easier for them... I know a lot of women do not have the luxury of time. So yun, make-up made easy. "

PHOTO/S: Courtesy of BYS Philippines

This article was created by . Edits have been made by the PEP.ph editors.