“While there’s no doubt that our industry will have its ‘Avatar’, where 3D is a defining aspect of the game … I’m mostly interested, with all the mobile devices that are coming out, in how they’re being connected to one another and how the same IP is shared over the top,” Schappert said.

“I think that’s actually a bigger driver for EA and the industry in the near term.”

Schappert’s also commented on the game deliver possibilities inherent in IPTV services such as GoogleTV.