Abstract:

Sakda Thanitcul is Lecturer, Faculty of Law, Chulalongkom University, Thailand. Abstract: In 1991, Thailand adopted a new Trademark Act, which, among other
goals, increased protection of trademark and service mark agreements. However, enforcement
of these new rules has not been clearly defined. In the first portion of this
article, the author examines the new rules for trademark agreements in Thailand. These
rules give extensive discretion to the Thai Registrar, yet have potential problems in enforcing
standards such as quality control. The next section examines Thai public policy,
and analyzes how other industrialized nations enforce their policies on trademarks.
Finally, the article recommends that Thailand increase quality control, and more carefully
define the grounds for restricting trademark licensing agreements.