SRAM has once again pushed for more women’s cycling as sponsor of the Tour of California’s women’s circuit race and time trial, Powered by SRAM, to take place over the first two days of the Amgen Tour of California (ATOC) men’s race. For the fourth straight year, Olympians, World Champions, National Champions, as well as some of the best female athletes ever to take to two wheels, will compete in the 12.5 mile (20.1 km) time trial that takes place Monday, May 12.

For the fifth year rolling SRAM’s Neutral Race (NRS) support crew will keep the professionals rolling over ATOC’s 800 miles. Four fully equipped Volvo’s along with two Aprilia motos, and 13 technicians will be at the front, back, and middle of the peloton with SRAM, Zipp, and Quarq equipped bikes for eight days of neutral race service.

SRAM will also be present in the Lifestyle Festival Expo where everyone can see, taste and touch the latest, lightest and fastest componentry, plus enter to win gear from SRAM, ZIPP, and Quarq by simply writing your own HAIKU! It’s easy and the SRAM team will show you how. Stop by for details.

The “Tour Insider Powered by SRAM” will be daily video updates featured on the live NBC Sports ATOC daily broadcasts, as well as the www.amgentourofcalifornia.com website, and SRAM’s youtube channel, with a daily look at the latest bike technologies as well the teams and riders of the 2014 Amgen Tour of California. This year will feature your recent Paris Roubaix winner Niki Terpstra, top women’s pro’s on the state of women’s racing, wheel choices for any conditions, a SRAM Force 22 feature, and lots more.