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Facebook Plans To Sell TV-Style Ads For $2.5 Million A
Day (Bloomberg)According
to Bloomberg sources, Facebook expects to start offering
15-second spots to advertisers late this
year. While Facebook already
allows advertisers to upload videos to their own Facebook page
and have them appear on the news feeds of audiences that are
connected to the advertiser, the new service would let marketers
buy their way directly into a person’s feed with a 15-second
pitch. That's the same length as
videos on Facebook-owned Instagram, so it would be a familiar
length (and possibly allow advertisers to gain exposure on
Instagram in the future too).

Frequency would be capped so
users would only see a specific ad no more than three times in a
given day. The ads would be priced from $1 million to $2.5
million a day. The
speculation comes shortly after the company's second quarter
earnings release when COO Sheryl Sandberg said that "every night,
88-100 million people are actively using Facebook during
prime-time TV hours in the United States alone."
Read >

BI
Intelligence

Chipotle Realizes Huge Gains In Twitter Metrics Thanks To Fake
Hack Stunt, But At What Cost? (BI
Intelligence) Chipotle's official Twitter handle@ChipotleTweetsexperienced a flurry of new followers and
engagement when people suspected that its account had been hacked
on July 21.

According
to SimplyMeasured,
@ChipotleTweets was mentioned and retweeted 21,187 times on July
21 (a huge lift — 1,836% more than the daily average for the
four days leading up to the stunt).

The next day, as news of the supposed hack spread, Chipotle's
Twitter account gained 5,085 new followers (646% more than the
four-day average). On July 23, the account still attracted
above-average follows, gaining another 1,296
followers. Read
>

Syncapse, Facebook PMD, Files For Bankruptcy(Business Insider) The social media marketing management
company and Facebook Preferred Marketing Developer that works
with companies such as Coca-Cola and Johnson & Johnson has
filed for Chapter 15 bankruptcy.
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