AdWords and Analytics Qualified, Bing Ads Certified. Hayley has been with Receptional since October 2010 and has much experience in managing small medium and large scale campaigns (again with spends in excess of £50k), for clients in retail, healthcare and legal sectors, amongst many others. In her spare time Hayley enjoys watching Arsenal (no, it doesn’t make sense to us either).

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Read posts by Hayley Coutinho

Mar

17th

Ad Customizers were released in quarter 4 of 2014. Despite them being around for a few months now, they are still rarely used by paid search advertisers, which is a shame as they are proving to be hugely effective at driving more conversions. If you’re a retail advertiser with a large product inventory, ad customizers...

Jul

18th

Sitelinks have been around for years and are avidly used by PPC advertisers to enhance their ads. If you don’t know what sitelinks are, here’s a picture that represents where they sit within a paid ad: As you can see, they are the little blue, hyperlinked pieces of text that link through to specific pages...

Jun

9th

With Father’s Day fast approaching us on June 15th it’s the perfect time to ensure your Pay Per Click (PPC) advertising account is finely tuned and ready to make the most of the occasion. Regardless of whether your website is e-commerce based or not, as long as your products or services are potentially appealing as...

Mar

17th

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is essential that you prepare your...

Feb

7th

The Adwords ‘Review Extension’ is one of Google’s latest ad extensions to roll off the production line. Having been available in Beta since June 2013, it is now openly available to all advertisers under the ‘Ad Extensions’ tab in your Adwords interface. Despite its now universal availability, it’s an extension that, apart from my own...

Jan

16th

Could call tracking help you? At Receptional we regularly come across new clients who are not using call tracking. Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you...

Nov

27th

With December approaching many of you may be starting your Christmas shopping, or if you’re super organised, maybe you’ve already wrapped your last gift! It’s quite easy to put Christmas off until the last minute and then make a quick dash to the shops for last minute buys. However, when it comes to your PPC...

Oct

31st

At Receptional we regularly come across new clients who are not using call tracking. Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you decide whether it’s right for your business. We...

Jul

5th

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content with stopping there as they’ve...

May

23rd

Google introduced ‘enhanced campaigns’ in February this year in what has been the biggest change to Adwords in recent history. Adwords Account managers like myself have until the end of June to upgrade their client’s account to this new system before all campaigns will be automatically upgraded in July. Opinions over this upgrade are divided....