Steve Laidlaw, director at DistinctiveChesterfields.com, said: “For all that cleaning, washing, cooking and general looking-after that your mum has done over the years, make Mothering Sunday a special occasion.

“You don’t need to spend loads of money, simply visit her and she will really appreciate the gesture much more than an extravagant gift.”

Siobhan Freegard, founder of ChannelMum.com said: “You only get one mum and you only get one day a year to really cherish her - but this still seems too much trouble for many Brits.

“It’s so sad that almost a third of mothers won’t get to see their sons and daughters, while two in five won’t even receive a card.

“Perhaps UK children realise their mums love them whatever they do, so they don’t have to make an effort?

“It’s well worth remembering you don’t have to spend on fortune on pricey gifts.

“Although it’s lovely to receive, most mothers would far rather have time with their children or a homemade card which shows some thought.

“Your mum has spent a lifetime bringing you up - so spend Mother’s Day with her.”

Mothering Sunday began as a tradition around 500 years ago when wild flowers would be picked in the run up to Easter and given as a thank you to hard-working mums.

Top 10 most popular Mother’s Day gift purchases:

1. A card

2. Flowers

3. Chocolates

4. Perfume

5. Wine

6. A candle

7. Jewellery

8. Bath stuff

9. Clothes

10. Spa day

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