Since our last report, the existential threat of ad blocking has become a pressing issue in the boardrooms of publishers across the world. A concerted response is required, founded upon a renewed focus on user experience, and enabled by secure ad serving technology like PageFair’s. We hope this report will continue to help publishers, advertisers, consumer groups and technology vendors come together to define principles that support a sustainably free and open Web.

The Adaptifyed system for monetizing downloadable files is covered by U.S. patents: US9451011B2, US14318109, US15243350, and pending application: US20150007256A1.