When it comes to marketing yourself on YouTube, there is really only one golden rule you need to know—and yet, it’s the most difficult one for everyone to execute.

Volume. Wins. Ask any full-time YouTuber, social celebrity, successful vlogger, or brand on YouTube and they will tell you that their viewership rose as soon as they started increasing their volume. Now, there is a tipping point, and you can’t simply be publishing rubbish content and expect it to perform well. The perfect intersection is quality content but published on an extremely regular basis—but it’s the regularity that often gets glossed over.

The reason so many people struggle with this is because, well, consistency is hard work. But every successful content creator out there knows the value: when you publish content on a regular basis, you create a cadence with your audience.