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July 28, 2015

New Ken Garff Audi Location Creates a Unique Branded Experience

Article spencer dickson

When you think Audi, you think design. You think style. You think a pedigree of excellence. What you probably don’t think is outdated facilities. So when the time came for Ken Garff Audi to open up a new location on Digital Drive in Lehi (right by the Adobe building—you may have seen the ad headline, “Our new neighbors are nerds.”), there were a lot of smiles at the dealership.

“The time was right to make a move,” says Dave Turja, general manager. “Our customers are very well versed in the history and prestige of the Audi brand, so having a brand new state-of-the-art facility made a lot of sense.”

One step inside the brand new dealership bears out what Turja is saying. “If you could equate a building with an Audi, this would be that building,” he continues. It’s hard to argue. When you walk in the first thing you notice is how modern everything is. And spacious.

Filled with brand new Audi models, the showroom positively glistens. “Yeah, when I come to work, I can’t help but use words like ‘contemporary’ and ‘modern’ and ‘design,’” Turja says. “We’ve taken the whole Audi commitment to German engineering and really done it justice in our dealership.”

Customers will notice it right away. It seems that every detail was considered, down to the cool, moody lighting and the posh lobby area. “Everything was designed to create a feeling that really personifies what owning and driving an Audi is all about,” Turja says. “We know Audi drivers are very particular—they’re detail-oriented people, interested not only in top-flight performance but gorgeous design.”

And how about the location? It was important to Ken Garff Audi to set up their new location just south of the Point of the Mountain. “It’s kind of funny,” Turja says when asked about the location. “People around the valley hear ‘Point of the Mountain,’ and their first reaction is to think, ‘That’s a bit of a drive.’ But the thing is, when you’re looking for an Audi you want a bit of a drive. In all seriousness, though, we’re only about 20 minutes from most spots. And when you test-drive or buy your new Audi, it’s always nice to get it right out on the freeway and open it up a little bit. All you want to do is get behind the wheel and drive, you know?”

Those in the market for a new car would do well to check out the new Ken Garff Audi location. “You’ve seen all the Ken Garff billboards along I-15,” Turja saWhen you think Audi, you think design. You think style. You think a pedigree of excellence. What you probably don’t think is outdated facilities. So when the time came for Ken Garff Audi to open up a new location on Digital Drive in Lehi (right by the Adobe building—you may have seen the ad headline, “Our new neighbors are nerds.”), there were a lot of smiles at the dealership.ys. “It’s pretty hard to miss them. Well, we takYouâre soaking up the last drops of summer while writing your back-to-school shopping list. In a matter of weeks, youâll store away the swimsuits and bring out the backpacks. But donât put away your sunscreen just yet.e the whole ‘We hear you’ promise very seriously around here. In the same way we want our new dealership to reflect Audi, we want our sales process and customer experience to reflect Ken Garff. And, of course, it’s pretty hard to beat the Audi driving experience. These are fine-tuned machines. You can’t help but fall in love when you drive one.”