When Product teams set goals, they’re usually applied to the entire userbase. But your users are never one big homogeneous group with the same behavior; they use your product in very distinct ways. Goals, therefore, should also be specific to each of your main types of users.

Objectiv automatically generates a set of User Profiles for you based on their behavioral data, which you can use to set & track your goals.

Understand what drives your goals

It can be hard to define what actually contributes to your long-term goals, often resulting in a focus on the wrong numbers.

Objectiv discovers and constantly tracks which features and actions actually have impact on your long-term goals (e.g. conversion or engagement), and assigns a clear Impact Score to each. So you can focus on the right product areas and targets.

For any feature release or A/B test, Objectiv automatically determines how it affects your long-term goals, enabling all stakeholders to speak a common data language: clear and proven impact of features and actions that everyone can understand.

Share a data-driven roadmap, learn from past results, and get everyone on board.

Product teams in Finance & Media use Objectiv to increase their digital revenue while creating exceptional experiences for their customers.

We're well aware of how intrusive tracking tools can get. Objectiv doesn't need personal user data, but simply runs on top of default anonymized analytics data.

We know there’s never enough time to truly understand the impact of your features and actions, or to learn what to do next. We believe Product Teams deserve tools that enable them to make impactful decisions. That’s why we’ve built Objectiv: to quantify the impact of every single feature & action on long-term goals, and rally their stakeholders around it.