LinkedIn: It's Not Rocket Surgery

Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.

18.
Keywords in your profile
• Search engine optimization is a key element of your
LinkedIn profile.
• Add specific keywords such as searching for like
'social media manager' or 'website designer.’
• Also, scatter the important keywords organically
throughout your profile.
• Refrain from using any adventurous overused terms
like ninja, guru, maverick or superhero.

19.
What do you want to be seen as?
• What's your personal brand about?
• Are you an expert in social media marketing? Or a
freelance writer?
• Make sure your headline and personal tag accurately
depict who you are, as well as aligning your personal
brand across your profile and resume.

20.
Tell us your story
• Everyone loves a good story, what's yours?
• How did you get where you are today?
• Find a way to explain that concisely in a way that
makes you look interesting and motivated.
• Do you have a plan for where you want to get to?

21.
Use a professional profile photo
• First impressions matter and your cover photo sends
a strong message about who you are.
• Make sure you have a professional looking photo to
compliment your profile.

31.
Endorsements
• Recommendations are dead, long live
Endorsements
• Endorsements are a simpler way for users to
recommend your work
• Instead of writing a paragraph or two, a user can
just click “endorse” to recommend a certain skill or
expertise you have listed on your profile
• Tip: Make endorsements reciprocal

45.
Adding a Company Page
1. Move your cursor over Interests at the top of your
homepage and select Companies
2. Click the Add a Company link in the upper right area
of the page
3. Enter your company's official name and your work
email address
4. Click Continue and enter your company information

46.
Becoming an Administrator
1. Add and confirm the email address you use at
your company to your LinkedIn profile.
2. Have a current position with the company listed in
the Experience section on your profile.
3. Contact one of your company's existing admins
and ask them to add you as an admin.
4. In the Become an Admin box in the bottom right of
your Company Page Home tab, click the Contact
an admin link.

53.
LinkedIn Groups
LinkedIn Groups provide a place for professionals in
the same industry or with similar interests to share
content, find answers, post and view jobs, make
business contacts, and establish themselves as
industry experts.

54.
Group Think
1. Search groups
2. Join groups that truly interest you
3. Invite colleagues
4. Be social
5. Don’t be “that guy”
6. Have a take
7. Start a group

60.
How to Create a Group
1. Move your cursor over Interests at the top of your
homepage and select Groups.
2. Click the + Create a group link near the top of the
page.
3. Complete the fields. A red asterisk means the
information is required.
4. As the final step, choose whether you want to
create an open group or a members-only group.

61.
Keys to a Successful Group
1. Set a relevant topic
2. Make rules clear
3. Have active admins
4. Get the conversation started
5. If you build it, make them come
6. Give plenty of TLC

63.
Timely Content
• Here’s the simple definition of timely content; it’s
something your audience can use NOW.
• Whether it’s something that can help them with an
immediate situation or something which can
prepare them for tomorrow’s challenges.
• Timely content is a gift to your audience.

64.
Audience Relevance
• Thought leaders know how to take any piece of
information and make it relevant to their audience.
• This is why story telling is so important.
• It allows your audience to be captivated through the
story, but still delivers a powerful and relevant
message.

65.
Forward Thinking
• Forward thinking is the foundation of thought
leadership.
• It’s the ability to distill information through your past
experiences and gut instinct, which allows you to
make predictions on the future.
• But forward thinking also requires risk. You’ll be
walking down an uncharted path filled with haters
and naysayers. But stick with your vision and your
gut if you know it’s the right thing to do.

66.
How to Become a Thought Leader
1. Perfect the Profile
2. Get Published
3. Create a Deck (i.e. – SlideShare, video)
4. Make It Official