TPG Social Media

Multicultural Consumer research

Understanding your multicultural audience is very important in today’s consumer marketplace. This research might help you understand the general dynamics of these consumer groups. As written in Advertising Age

Multicultural Consumers by the Numbers: From Shopping to Tweeting

What You Need to Know About How Various Ethnic Groups Are Growing — and Shrinking

Published on April 06, 2015.

The makeup of the U.S. market is changing rapidly. Here’s what you need to know about how various ethnic groups are growing – and shrinking – and how they’re spending money and consuming media.

Population by Race and Hispanic Origin in the U.S.*

Over the course of the next five decades, the country will become a much different place

2014

2060

Total U.S. population (% change: 30.8%)

314.7M

416.8M

Non-Hispanic Whites

62.2%

43.6%

Hispanic or Latino origin

17.4%

28.6%

Black or African American

13.2%

14.3%

American Indian and Alaska Native

1.2%

1.3%

Asian

5.4%

9.3%

Native Hawaiian and Other Pacific Islander

0.2%

0.3%

Notes: 1. Hispanic origin is considered an ethnicity, not a race. Hispanics may be of any race.

2. The sum of the five race groups adds up to more than the total population and 100%, because individuals may report more than one race.

Source: U.S. Census Bureau, 2014 National Projections.

Change in Total Population and Population Under 18 by Race and Hispanic Origin in the U.S. from 2014 to 2060 *

For clues as to what the future holds, look no further than the next generation