Many blood centers are struggling to truly integrate their marketing activities. We so often see Facebook, email, SMS, retargeting, and tele-recruitment campaigns built, monitored, and analyzed in silos. But our donors expect more from us.

The world is changing. Our donor mix is changing and the same old marketing methods aren't working any more. While baby boomers might still be picking up the phone or refrain from fast forwarding through television commercials, millennials are moving at the speed of light, continuously involved in the next big mobile app, social network, or viral cause.

Many blood centers are struggling to truly integrate their marketing activities. We so often see Facebook, email, SMS, retargeting, and tele-recruitment campaigns built, monitored, and analyzed in silos. But our donors expect more from us.

The world is changing. Our donor mix is changing and the same old marketing methods aren't working any more. While baby boomers might still be picking up the phone or refrain from fast forwarding through television commercials, millennials are moving at the speed of light, continuously involved in the next big mobile app, social network, or viral cause.