Responding to broadcasters’ growing interest in nontraditional revenue opportunities, Broadcast Electronics will introduce a revenue center feature for its messagecasting platform at NAB2007.

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Responding to broadcasters’ growing interest in nontraditional revenue opportunities, Broadcast Electronics will introduce a revenue center feature for its messagecasting platform at NAB2007.

“Revenue Center” includes the management tools needed to sell a flight of “message impressions” not associated with audio content over the air or for selling on-air support text, such as advertiser phone number, coupon code or Web site address.

The new feature is the latest option available for The Radio Experience, BE’s Messagecasting platform for generating and scheduling HD Radio and RDS messages.

“It will help monetize Messagecasting and establish radio as a multi-platform option that can compete, if not outreach new advertising outlets,” stated BE Vice President of Studio Systems Ray Miklius.

BE will demo Revenue Center and The Radio Experience at booth N7106 during the NAB convention.

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