Findings of the study offer both theoretical and practical implications. The study proposes an integration of the TAM and the uses and gratifications approach by incorporating motivations as critical constructs that facilitate perceived ease of use and perceived usefulness. Moreover, the study suggests that the vendors of computer-based VoIP phone service need to develop unique features and functions beyond the cost advantage of the technology.Table 5-2 Factor Analysis for Motivations Questions Factor loadings 1 2 3 Factor
1 : Motivation for entertainment I use computer-based VoIP phone service in
order to relieve boredom by calling people. .797 I use computer-based VoIP
phoneanbsp;...