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Saturday, December 06, 2014

bing on making good ads

Keep your ads relevant. One way to improve
relevance is to use your customers' most popular search terms in your
ad titles and text.

Describe what sets your product apart.

Use your customers' language. Use words and
a writing tone that are likely to attract your typical customer.

Be specific. The clearer and more specific
the offering, the better. For example, rather than "big
discounts," specify an exact percentage, such as "50
percent off."

Give customers a reason to click your ad
right now. Offer a specific call to action, such as encouraging
customers to request a brochure or consultation, download a free
e-book, subscribe to a newsletter, or take advantage of a
limited-time discount.

Which keywords should I choose?
You have a few options to help choose your
keywords. First you’ll want to think of the terms one of your
customers might use to search for your products and offerings. Those
search terms are a great starting point. Then you can use tools right
in your account to find more keywords.
Within Bing Ads, click Campaigns on the top of
the page, click the Keywords tab, and then click Add Keywords. This
will let you:
Search for new keywords based on one you
enter.
Search a website for keywords.
Search your destination URLs for keywords.