Saucony Find Your Strong

Saucony, a performance athletic footwear and apparel company in the United States, has launched “Find Your Strong”, an advertising campaign with print, online, retail and event-marketing components, as well as the brand’s first-ever television spot. The 60 second television commercial features athletes featured in print and other multi-media elements feature images from famed sports photographer John Huet.

Click on the image below to play the video in YouTube

“The Saucony concept of ‘Strong’ is unique and somewhat intangible,” explains Mechanica creative director Libby Delana. “It’s a sense of what the human soul is… it’s the runner, but also the environments explored. It’s more who you are than what you do. In essence, the struggle is what reveals ‘Strong,’ and those human experiences are what we set out to distill and showcase in this campaign.”

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