Google Analytics for Developers...

The world of data and analytics is changing rapidly. With the introduction of Google Analytics, Google eliminated the cost of collecting and processing data.

But they've done much, much more than that. They've created a data collection monster that can aggregate data from websites, mobile apps, desktop apps and web application. Anyone can leverage this data collection and process platform to provide insightful reports to business teams. This drives a continuous improvement process that can help optimize user experiences and marketing initiatives.

But all of this is useless if you don't understand how Google Analytics works and align the configuration with business objectives...

Join Boston PHP and author Justin Cutroni as we discuss what programmers and developers need to know about web analytics and Google Analytics to effectively communicate with business people that look at the data. Then we'll dive into some of the more advanced Google Analytics topics, like custom variables, mobile tracking, and social media tracking.

If you attended our Learn Google Analytics meetup, then you won't want to miss this more in-depth look at Google Analytics as we dig deeper and get into more development focused topics.

About Justin Cutroni: As a respected leader in the web analytics industry, Justin helps organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry. He is authorized by Google to teach Google Analytics seminars and has conducted numerous training events in the US and Europe.

Buy the Book, get it signed at the event!You can buy Justin's book and support Boston PHP by buying it directly from our own bookstore at a discount. We have both hard copy and eBook versions available. Get the book here.

Our SponsorThis event is being made possible by a generous donation and sponsorship from Above The Fold Design. They are a Boston based company providing businesses and developers with user experience consulting and user interface designs that are intuitive, evocative and results-oriented.

A former member

I have a background in both product marketing and development and Justin's presentation was exactly the right key points to help me see what Google Analytics can do, why it's important, and how to make it do it. Great job!

Despite being exhausted and listening to a fairly long discussion about data collection, I was thoroughly interested in what the speaker had to say from start to finish. Excellent event, and I really took away a lot of useful information.

A former member

Wonderful event once I got past the culture of the crowd. Different culture than our PHP-related groups here in Providence. I depend on Google Analytics quite a bit to advise my clients regarding their impact on the Web. Nice to have some focused time to organize my efforts around that.

We have been meeting since 2002. We have more than 3,600 members, and usually meet every month on a Wednesday. We have a wide range of topics all related to PHP, Web Development, and Open Source technology.

All meetings are free, and we encourage everyone to participate and get involved and help grow the PHP community. After each meeting we typically go to a nearby restaurant/bar/pub for more informal discussion.

Our 99 Percent Solution strategy offers services beyond monthly meetups. For example, we have developed four virtual self-study groups that are run year-round: PHP Percolate!, jQuery jAM, HTML5 Brunch and Drupal Diner. More than 175 members have been enshrined on our Self-Study Group | Wall of Accomplishment.

We base all our meetings from attendee suggestions. If you have an idea for a topic that you would like to see (or present), please use our ideas section.

Calling all presenters:

We want to have a mix of events from beginner and advanced topics. We are looking for presenters for each of these topics. If you (or someone you know) are experienced in a topic and have some presentation skills - then please let us know. We are also looking for volunteers to help us with planning, logistics, and other odd jobs.

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