Ponder Pocket logo

The Ponder Pocket logo was designed to accompany the previously mentioned Ponder Pocket social website that allows users to express their thoughts online. The design concept was largely the idea of the client and the execution was a result of stepwise refinement through communication. The warm orange and yellow logos invite participation while the pocket with a flap open is symbolic of the company name and purpose. A grayscale version of the logo allows it to be used in low color situation without tarnishing the brand identity.