Wow, it’s finally happened. We’ve been talking about this since we met at university, throughout working together in bars in our earlier years, whilst working together for some of the world’s’ biggest alcohol brands and now I’m very proud to announce that I’ve gone into business with my best mate Dan Hooper.

Although we’ve also worked for brands like BBC, Nike, Marmite, Sky, Booking.com, Eurostar and Betway, we’ve decided to give focus to the world of alcohol marketing for two reasons:

1.We love it. Hoops (Dan Hooper) has been brewing beer with his family since being a teenager, whilst I grew up gathering elderberries, nettles, dandelions and many other odd ingredients for my dad’s hippy wine concoctions. We each take great pride in the entire process, from grain to glass, and our shared passion has taken us around the world to learn, taste and appreciate some truly incredible drinks. Recently we started the @BrewWithAView account on Instagram just for fun in our spare time. We love it… responsibly of course.

2. We know it. We’ve been fortunate enough to have worked for huge alcohol brands at various past agencies, from doing social for Absolut and events for Jameson to launching new cocktail menus for TGI Fridays. One shared client we often refer back to as one of our favourite projects was running the social side of things for Britain’s Beer Alliance on their 5+ year There’s A Beer For That campaign to revive beer consumption in the UK. These experiences have taught us a lot, we’ve gained basic sommelier qualifications and now know the ASA guidelines inherently.

I mentioned at the beginning of this post that we’ve been talking about this for years. We’ve been biding our time, learning, gathering information, expanding our knowledge and distilling (pun intended, sorry, there’s more coming) our thoughts into a completely solid plan for the business.

We’ve been fortunate enough to learn from some of the great minds at We Are Social, Telegraph Hill, Joan Creative, Ingenuity and many agencies we’ve worked along side too but now it’s time for us to go it alone. So if we’ve ever worked together in the past, we’d massively appreciate your help in spreading the word of YesMore by sharing this post.

There’ll be more coming soon about why we’re called YesMore, and why we’re focussing on alcohol marketing, but for now check out our brand spanking new site www.yesmore.co.ukand sign up to the newsletter, it’s going to be a monthly (no more than that) snappy top line overview of only the most interesting, insightful and innovative headlines from the world of alcohol and drinks marketing.

We’re currently hiring (!) talented project managers and social media managers for a project we’re working on already so get in touch with jobs@yesmore.co.uk now with your CV as we’re getting started very soon.

From now on we’ll always be looking to meet companies working within the the alcohol sector ‘from grain to glass’ throughout the industry, so put us in touch with anyone relevant you speak to by introducing them to tom@yesmore.co.uk – we’ll share a finders fee commission with you to say thanks once we’ve started work for them. We might even buy you a drink too.

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About The Author

Tom has carved out a career in marketing agencies across disciplines from start-ups and scale-ups to big international businesses.
He’s overseen teams delivering both global and local client work and has spent the latter half of his career coaching 25+ different agencies on how to deliver better results for their clients, and coaching brands on how to get more from their agencies.
Tom’s a sucker for French red wine, so much so that he recently got married in a vineyard near Bordeaux!
If you'd like to get in touch with Tom just email tom@yesmore.co.uk, call his mobile on 07944304761 or connect with Tom Harvey on Linkedin