Gender Equality Shopping Bags

or

How to address Young Modern Performers with stylish material

Background

This action puts out development information on shopping bags in a fashionable manner. Design shopping bags are not only handy but also are very appealing with a design that is especially attractive to the target group YMPs.

We used this action to promote MDG 3, but it may of course be adapted to many other topics of development education as well. We chose gender inequality, MDG 3, as the topic as it is a problem that is hugely influencing the development in the South. However in a different form, it is also present in the Czech Republic. The pay gap between many men and women working in the same positions is among the highest in Europe. We wanted to communicate the problem to our target group in a way that would not be so serious and therefore well accepted.