Crystal Clear - Content Strategy & Creation

Background

Crystal Clear is refreshing soda that’s made for Women in Control. With 11 different flavours and only 1kcal per 100ml, there no reason not to drink Crystal Clear.

Why it makes our heart tick

The variety of work we create for Crystal Clear is something the designers and content manager love. Besides that, the Crystal Clear fans on social media are not afraid to share their opinion on everything that’s posted. That’s why we need to challenge ourselves every time we create things. Or the fans will notice.

The design of the Lekker bezig! website has been extended to the Facebook page.

ALL CONTENT SHOULD BREATH ‘WOMEN IN CONTROL’ SINCE THAT’S WHAT THE BRAND CRYSTAL CLEAR IS ALL ABOUT.

Screencaps of the video in order to promote the new Lemon Cactus flavour.

OUR CONCEPT

All content connects to the slogan of Crystal Clear: Women in Control. The emancipated women are the centre of all content. We try to work with relevant themes that can be linked to seasons, product innovations or campaigns. This content is shown on the website, in the newsletter and via channels like Facebook and YouTube.

The Results

The past 2,5 years all content has been produced by GANDA. It’s awesome to witness the transformation of the entire look and feel throughout these years. Crystal Clear has a strong digital DNA compared to many other Dutch soda brands. The quality of the content is of great importance.

We feel the online presence of Crystal Clear is well established nowadays and the creative content plays an important part.