Dior’s New Anti-Aging Serum Costs Almost as Much as 29 Naked Palettes

To say Dior's newest anti-aging serum is luxurious would be an understatement. Retailing for $1,550, Dior Prestige La Cure costs almost as much as 29 Urban Decay Naked palettes, priced at $54 each. It's steep, but worth it if you're a skin-care junkie who wants a super-rare, exclusive formula. It's so exclusive, in fact, that scientists capture the main ingredient, Rose de Granville Oil, from the Dior Garden’s Rose de Granville right at the height of bloom. This is supposed to be when the flower's molecular power is three times more concentrated than usual. Needless to say, there isn't a ton of it made, making the product even more exclusive. The three-week system is said to improve the texture of the skin, reducing signs of aging. Your skin should be more firm and "radiant." We told you it was fancy.

Your skin looks inflamed in part due to stress, the sun, exhaustion, and hormones, explains the press release. Rose de Granville Oil "allows the inflammatory reaction to recover its positive reconstructive role." It's all about reconstructing your skin over that three-week period. The first week works on your complexion, the second deals with renewing the skin, and the third week is said to perfect the skin. At the beginning of each week, you apply the Activating Mask for ten minutes, which kick-starts that week's treatment. When it's all over, you'll look as stunning as Dior Prestige ambassador Liu Yifei. Hey, a girl can dream.

Dior Prestige La Cure is available this September at select Dior counters and dior.com.