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Marketing research assignment help

Marketing research refers to the process of collecting, analyzing and hence interpreting information about the targeted market, past, present and probable customers and competitors in order to sell the product.

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The primary objective of marketing research is to get a clear data in order to set a success stone of the firm. A good market research allows to decide about the feasibility of the business before introducing the resources in target market. Moreover, with a quality market research, business will be able to face challenges and therefore plan a strategy for success of the firm.

While conducting market research, two types of data are important:

1. Primary research: When you hire someone to conduct the research of target market or if you carry on the research work to collect the data necessary for your firm, it is called primary research. Group survey, direct interview, etc. are ways to obtain primary information.

2. Secondary research: When you study and analyze the research done by some other party like a government agency or an educational institute; it is called secondary research.

In any case both these researches are important in order to obtain the correct data of desired market. If you are facing problem in completing your marketing research assignment, call or email us for required assistance.

The market research process

Market research process is an organized procedure for obtaining market information. Steps involved in market research process are:

1. Outlining the problem: It is almost impossible to conduct the market research without outlining the problem. Firstly the problems of the firm and the underlying cause of the problem must be figured out. This helps to maintain focus for marketing research.

2. Set an objective: Before conducting marketing research, it is important to set an objective to give direction for your research work. Once you have objective, you will know what you are looking for and how to head in your research work.

3. Frame your research design: While framing your research, you need to include answer on how, where, when and what. What is your target market, how will you have the targeted customers, where will you conduct your research, how will you attract the customer, etc. While framing the research plan, the objective of the research must be given utmost importance.

4. Preparing your research tool: Once you identify the area and method of research, preparing the research tool is next step of the research process. It can either be a survey or a group work, an interview or a field test; depending on the research method, you need to design your research tool.

5. Record the data: Any information’s that you come across and that are relevant to your topic must be accurately noted. The data gathered, the information collected and all the observations that are done need to be recorded during the research.

6. Investigating data and framing conclusion: Once you have all the raw information or data; it is now important to investigate it and analyze every parts. But for this you need to structure the raw data in a form that turns out to be meaningful. Once done a readable, meaningful and informative marketing report need to be constructed so that you can further take accurate and eloquent decision.

Assignment on marketing research is quite common for students doing Business Studies. If you are having any trouble in writing assignment on marketing research, you can contact the tutors of myassignmenthelp.net. They will help you get information in descriptive, accurate and well-organized form for your marketing research assignment.

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