The former One Directioner tapped his girlfriend Gigi Hadid’s little sis, Bella, to star in the campaign alongside him to coincide with the launch. Both Malik and Hadid are captured wearing the new pieces from the collection, with Hadid donning a printed bomber jacket and corseted, lace-up jeans while Malik wears his logo tee under a leather biker jacket.

With a 40-plus-piece offering for both men and women, Zayn x Versus is comprised of a number of graphic tees, bold prints, totally badass activewear, and lots of lace-up detailing on eco-leather and denim for a collection that’s sporty yet fashion-forward and edgy. “When I see this collection, I see Zayn,” Donatella Versace said in an official statement from the brand. “His attitude, his energy, and his individuality are in every single piece. I am so proud of what we have achieved together. The campaign defines everything I love about the new generation today.”

However, this isn’t Malik’s first foray into fashion design. Back in January, he launched a special capsule collection with luxury footwear designer Giuseppe Zanotti, offering four drool-worthy boots and sneakers for men under Giuseppe x Zayn. Next up, his very own namesake label, perhaps?