Cunard upgrades a blogger for the QE2's final crossing

I love this kind of story. Media consultant and journalism professor Juan Antonio Giner writes the Innovations in Newspapers blog. He is also a fan of the QE2 (he certainly is now). When he booked a berth on the final Atlantic crossing, he decided to set up a blog to chart its passage. Good idea? He thought so and pitched the plan to several newspaper editors he knew over martini lunches. They didn’t bite, not interested, choked over their olives at the very thought, but Juan Antonio has had the last laugh. His ship’s blog, QE2:The Last Crossing has scored such good page views he has discovered the modest riches to be reaped from Adsense and, get this, Cunard were so pleased with his idea, they have granted him an upgrade to a top suite. The QE2 casts off later today with Juan Antonio blogging from the best club chair in the lounge. “Another martini, sir?”

Comments

It's really rewarding to see how businesses, even cruise ships, are starting to recognising the power of bloggers, particularly when you consider the level of focus and engagement from the bloggers subscribers, which in fact might be more 'engaged' that readers of the traditional press.

My name is Neil MacLean from SmallMediaLarge and this blog looks at the changing face of travel PR and social media marketing in the UK.

It is also the digital playground where I first cut my blogging teeth. There have been a lot of experiments since 2004.

However, just because the house has been under constant disrepair, does not mean my visitors have been any less welcome. Please pull up a chair and join in.