Amora's first appearance in the Marvel Universe took place in Journey Into Mystery #103 (1964), where she tried and failed to seduce Thor away from Jane Foster. The second Enchantress, Sylvie, first appeared in Dark Reign Young Avengers #1 (2009), where she was confronted by the Young Avengers.

The Enchantress's parentage is unknown, though it is known she was born in Asgard and has a sister by the name of Lorelei. Amora began learning magic as an apprentice of Karnilla, Queen of the Norns, but was eventually banished. She continued learning magic on her own, notably by seducing others well versed in magic and learning their secrets. In time, Amora became one of the more powerful magic-wielders in Asgard, with her magical arsenal focused on (but not limited to) charming and mind-controlling people. Her by-then well-renowned beauty did not hinder in this.

In her first appearance, she is sent by Odin to eliminate Thor's human love interest, whom Odin sees as a distraction. She also hopes to have the thunder god for herself. She is assisted by a powerful minion — Skurge, the Executioner. The Executioner loved the Enchantress, and she strings him along with her feminine wiles, using him as her muscle. She aids Loki by attempting to seduce Thor in his Don Blake identity and by sending the Executioner to kill Jane Foster, but though the Executioner traps Foster in another dimension Thor is able to bring her back by giving Skurge his hammer. When the Enchantress, angry at Skurge returning Jane, begins to turn Skurge into a tree, Skurge releases Thor from the pact in exchange for his help. Amora then tries to change Thor's hammer into a hissing serpent, but it is immune to her magic. Thor then transports the two back to Asgard.[2]

The Enchantress and the Executioner are exiled to Earth by Odin. They become members of Baron Heinrich Zemo's original Masters of Evil, the opposite number to the Avengers, a superhero team that Thor had joined. The Enchantress hypnotizes Thor into attacking the other Avengers with her own spells and a special brew, making him believe they are enemies of humanity, but Iron Man wakes Thor from his trance by reflecting sunlight into his eyes. Thor sends the Masters to another dimension through a space warp, but two issues later, the Enchantress uses a spell to send them back to Earth. She recruits Wonder Man into the Masters of Evil after paying his bail. She also meets Immortus, who helps Zemo attack the Avengers. When this attempt fails, she turns back time to prevent it from happening, though the Masters retain their memories of this event. When Immortus begins to contact the Masters, the Enchantress prevents this from happening.[3] She then joins in the Masters of Evil's final assault against the Avengers and breaks the Black Knight and Melter out of jail. She manages to escape in the end with the Executioner when the other two are transported to another dimension where their weapons rebound due to different scientific laws.[4] As a member of the Masters of Evil, the Enchantress (and Executioner) repeatedly face the Avengers. She is especially affronted by the attempts of the Scarlet Witch, a mortal, to subvert her divine spells, though she is occasionally genuinely challenged by the Scarlet Witch's mutant gifts.

With the Executioner, she menaces Jane Foster again at Loki's behest.[5]

The Enchantress is also notable in that she has given other superhumans their powers. For example, she used the deceased Zemo's equipment to make a henchman of his, Erik Josten, into the original Power Man, who aids her in battling the Avengers. Her illusions and traps turn the city against the Avengers, forcing them to disband and making Power Man seem like a hero. Captain America, in disguise, corrects this by obtaining a taped confession from the Enchantress and Power Man. Power Man is able to defeat him, but the Enchantress is knocked out by gas from Hawkeye's arrow. Realizing the tape is on its way to the police, the Enchantress used her spells to teleport away.[6] (Josten later becomes better known as Atlas of the Thunderbolts.) The Enchantress is then recruited by the Mandarin, along with the Executioner, Swordsman, Power Man, and Living Laser for his plan for world domination. With the Executioner, she attacked the Asian sub-continent with an army of trolls, but they were defeated by Hercules and the Scarlet Witch.[7] Amora also uses her magics to make Samantha Parrington and later Barbara Norris into the Valkyrie in the early adventures of the Defenders.[8]

Amora poses as the Valkyrie and forms the Lady Liberators, which battle the male Avengers. She dupes Arkon into fighting the Avengers.[9] With the Executioner, she battles the Defenders and the Thing.[10]

With the Executioner, Amora attempts to conquer Asgard with a troll army. She also served as Loki's lieutenant in his brief rule of Asgard.[11]

In the Secret Wars, she is placed on the villains's side, but she spurns the idea of fighting a gladiatorial game for the amusement of a higher being. She instead proposes to Thor that the two of them simply join forces, leave both heroes and villains behind, and go back home to Asgard.[volume & issue needed]

On the appearance of Amora's sister Lorelei, it is established that the two sisters have something of a strained relationship, rooted in rivalry. More than a little friction is seen between the pair, not the least due to competition over which one of them would manage to seduce Thor.[12]

The Enchantress joined the Asgardian gods and heroes in final battle against the world-ender Surtur. She establishes that she is motivated by enlightened self-interest: Surtur seeks to end the world, in which case Amora would perish.[13]

Another regular foe of Amora's is the Scarlet Witch, as seen here in The Vision and the Scarlet Witch (Vol. 2) #9. Cover art by Richard Howell and P. Craig Russell.

Soon after the Surtur War, Thor leads a number of Asgardian heroes to Hel, the realm of the death goddess Hela. The Executioner asks Thor to let him join the expedition for reasons he does not immediately reveal. In truth, he had seen the Enchantress dallying with Heimdall, and, heartbroken, Skurge wishes to lose himself in a noble cause — such as rescuing lost souls from Hela. Thor's forces accomplish their mission but need one man to guard their retreat from Hel by holding the bridge Gjallerbru. The Executioner, knowing there was no more Amora for him, chooses to be that man, giving his life so the others might flee. When Amora hears the news, to everyone's surprise, she is truly grief-stricken.[14]

Lorelei later perishes as Amora refused to give her life for her sister's. The deceased Skurge (in Valhalla) rejects the Enchantress, and Amora goes on to empower the Earthman Brute Benhurst into a short-lived new Executioner to serve as her minion in Skurge's stead.[16] Amora becomes vexed with the Avenger Wonder Man and assists Thor and the Warriors Three in their quest to return Odin to the throne of Asgard. During this time, an attraction between Amora and Asgard's guardian Heimdall is explored. Amora even battles the powerful entity Nightmare on behalf of both of them as Heimdall, who, at the time, was unable to protect himself. She ultimately rejects Heimdall when she realizes that he wishes to be married and she does not.[volume & issue needed]

Later, Thor has been spurned by his father Odin, exiled to Earth and disempowered. In this vulnerable state, Thor ends up forming a willing liaison with Amora, with the two of them living out of a loft in New York City as lovers. This status quo would remain until Thor goes missing during Heroes Reborn and is presumed dead.[17]

During Ragnarök, Amora is present with the other Asgardian deities and dwarves when Eitri and his brothers are sealed into a tomb they had carved due to the Mjolnir mold destroying them, albeit accidentally. When Surtur's forging of new Mjolnirs creates chaos, Thor attempts to fly to the skies to discern the source, but is at once struck down by a blast from a Mjolnir duplicate of Loki's; Amora is slain by the same blast, one of the first victims of Loki during this event. Neither her magic nor her inherent durability is capable of shielding her. Heimdall falls soon afterward; Amora is not seen again except, seemingly, in one of the realms of death, unable to use her magic to assist her once-lover.[volume & issue needed]

After Ragnarök, when Thor, Asgard and the other Asgardians return, Thor is manipulated by Loki into inadvertently awakening some of Thor's enemies, among them Amora, though when she is at last seen, she is the victim, falling by Loki's hands and mourned by Thor and the other Asgardians. She does not return to Asgard but instead goes to attack the world tree, Yggdrasil in order to resurrect Skurge and release him from Valhalla. Amora is ultimately thwarted after Thor, Loki, and Balder convince her that she is dishonoring his memory with her actions.[18]

She has returned after Thor's resurrection, with Donald Blake - bitter about his separation from Thor and his non-existent past - offering the Enchantress his soul if she can make him a god again.[19] The resulting god is a twisted abomination, with Thor defeating the Enchantress and her new god before banishing them from Asgard, leaving Blake - reduced to a living head after his body was consumed to create the god - connected to a series of dream-weaving creatures to make him dream that he is living a full life.[20]

After this Amora was defeated by Thor and banished to the forest in Norway. She was trapped in an Odinforce barrier and stripped of her powers. Lady Deathstrike and Typhoid Mary were on a quest to find Arkea, an intelligent gestalt microorganism capable of controlling machines and people. They found Amora and offered to help her regain her powers.[21] In exchange they founded a new sisterhood to battle the X-Men, who were hunting Arkea and Lady Deathstrike. Arkea hacked the Odinforce spell and restored Amora's full powers. In exchange for this, Amora restored the physical form of the immortal mutant witch, Selene,[21] and helped Arkea resurrect Madelyne Pryor. Before the Sisterhood could add more members, the X-Men attacked and killed Arkea. Amora was ambushed by the X-Man M, who defeated her in a surprise attack. However, Madelyne Pryor swore to continue the Sisterhood, which presently has Madelyne, Selene, Lady Deathstrike, Amora, and Typhoid Mary as members.[21]

During the AXIS storyline, Enchantress appears as a member of Magneto's unnamed supervillain group during the fight against Red Skull's Red Onslaught form.[22] After the heroes and villains present at the battle experience a moral inversion due to the Scarlet Witch and Doctor Doom's attempt to bring out the Xavier in Onslaught backfiring,[volume & issue needed] Magneto recruits Enchantress as one of his new 'Avengers' to stop the now-villainous Avengers and X-Men.[volume & issue needed]

Unlike many of Marvel's Asgardians, Amora is not actually based on a goddess from Norse mythology.[23] In the limited series Thor: Ages of Thunder the Enchantress is said to have been referred to by many names throughout history including; Freyja, Gefn and Iduna, and is linked to many of the myths associated with these goddesses (i.e. as keeper of the golden apples).[24] However, these stories were set during previous cycles of Ragnarok and characters based on some of these goddesses (Freya[25] and Idunn[26]) exist separately in the current Marvel Universe.

The Enchantress is a member of the race of superhumans known as Asgardians, and as such possesses superhuman strength, speed, stamina, and durability but prefers to avoid physical conflicts. She possesses an innate capacity to manipulate ambient magical energy, honed through practice for a variety of effects, including projecting magical power bolts, interdimensional teleportation of multiple Asgardians and non-Asgardians, protective energy shields, illusions, levitation, conjuring, transmutation (even of Asgardians), telekinesis, time-disruption, mind switching, and mind control. She has used her sorcery to enhance her natural beauty and allure, and to enchant her lips so that by kissing virtually any man she can make him her slave for about a week, unless she renews the treatment. She can also use her magic to heal any of her injuries rapidly, and possesses limited mystical senses. A prolonged absence from Asgard tends to diminish her powers although they never fade completely. The Enchantress has been described as one of the most powerful sorceresses in Asgard, second only to Karnilla,[27] although their every direct confrontation has ended in a stalemate until interrupted.[28] However, Amora's sister Lorelei was later also enhanced beyond her own abilities.[29] The Enchantress has a gifted intellect, and possesses extensive knowledge of Asgardian mystic and amatory arts. On occasion, the Enchantress employs various mystical artifacts, potions, and power objects, such as the crystalline gem in which she entrapped Brunnhilde the Valkyrie's soul, and the potion she used to increase her hypnotic power over Thor in Avengers #7. It has been shown that Enchantress is unable to access her spells when her hands are bound and her mouth is gagged.[30]

Initially unbeknownst to her, Enchantress II's powers are given to her by Loki. Wiccan states that she may not fully understand how powerful she truly is. Her powers and abilities appear similar to those of the original Enchantress. She is able to teleport many people instantly, maintain a secret fortress with her magic, and transform objects and people into whatever she desires, such as turning several henchmen into frogs. She also demonstrated power enough to stop both the Young Avengers and Young Masters during their battle and separate them.[31]

An alternate version of Amora the Enchantress appears in the Heroes Reborn universe. She approaches the Scarlet Witch with the revelation that she was her daughter. This was a ruse as she wanted to use Wanda in Loki's plans to defeat the Avengers.[volume & issue needed]

An Earth-2149 Amora the Enchantress becomes a zombie in Marvel Zombies vs. The Army of Darkness as part of Marvel Zombies miniseries. She is imprisoned in the castle of Dr. Doom so that she does not contaminate the people. She masks her true decayed appearance with magic and portrays herself as a non-zombie to attract the attention of Ash so that she can be freed. Upon her release, she infects Dazzler - who was trying to show Ash what was going on - by biting off her finger. Doctor Doom, understanding Dazzler and Enchantress were beyond hope, kills them both.[32]

In an alternate future, where Thor conquers Earth seemingly for its own good, Amora the Enchantress marries Thor and they produce a child, Magni. This Enchantress and the entire future are neutralized when Thor realizes he has been acting without honor and travels back in time to warn his past self.[33]

Amora appeared in New Ultimates #2 aiding Loki and a team of Asgardians who attempted to take down the New Ultimates. She seemingly has the power of persuasion to make people do whatever she wants. She convinces Valkyrie, Carol Danvers, and Zarda to betray the Ultimates. They win the fight against them, but later the remaining Ultimates return to fight them again.[34] They manage to free them from Amora's spell by having Hawkeye shoot an arrow at Amora, almost killing her and breaking her concentration on the spell.[35] Amora was angry at Loki for putting her in that position and decided to leave. Before she left, she warned him that now that Valkrie died during the fight, Thor would have his revenge on him.[36]

A member of the Young Masters surfaces having modeled herself on Amora the Enchantress and takes on her teammate Melter II as her lover.[37][38] The new Enchantress is revealed to be an adolescent who had been given powers by Loki so that he could use her in his schemes.[39] However, she truly believes that she is an Asgardian that had been exiled from Asgard and sent to live in New York where she joined the Young Masters. She admits to the first team of Young Avengers that she is Sylvie Lushton from Broxton, Oklahoma, who suddenly gained magic powers.[31] Sylvie seems to have powers and abilities similar to those of the original Enchantress, despite looking far younger, and speaking with a noticeable lisp.[40] Sylvie has a strong desire to become a Young Avenger and even used her magic to change her teammates' minds so that they would want her on the team as well.[41]

After a series of try-outs, Sylvie is initially accepted as a new addition to the Young Avengers. However, as a plan to end Sylvie's future with the Young Avengers, her teammates Big Zero and Egghead II download the results of an analysis they had run on her into the Vision's cybernetic mind. The analysis verifies that Sylvie is an unwitting trap for the Young Avengers' magical defense systems created by Loki and Wiccan immediately has her banned from the Young Avengers' hideout. A distraught and confused Sylvie then asks her teammates to avenge her, eventually resulting in a confrontation between the two teams and Norman Osborn's team of Dark Avengers.[39] During the conflict, Wiccan reveals to her that she was given magical powers by Loki. However, he states that the team still wants her, but that her hasty banning was only to quickly remove her from the premises so that he could alter the magical defenses to compensate for Loki's traps. Convinced by Wiccan that being Avenger is about who one chooses to be despite one's origins, she, Coat of Arms, and Wiccan manage to magically remove the Sentry from the battlefield and turn the tide of the fight against the Young Masters and the Dark Avengers. Melter requests a quick escape so that they can have more time to decide what they will choose to do as either superheroes or supervillains, and Sylvie complies, teleporting the Young Masters away.[42]

Enchantress eventually returns, this time in the employ of Jeremy Briggs.[43] She attempts to assist Jeremy in his goal of stripping Earth's superhumans of their powers, but abandons him after being injured by White Tiger.[44] She later battles the Fearless Defenders as a hired enforcer of Caroline le Fey, but is defeated.[45]

Amora the Enchantress appears in The Avengers: Earth's Mightiest Heroes, voiced by Kari Wahlgren. Reprising her role from Hulk Vs. She is working for Loki and brings together the Masters of Evil to oppose the Avengers.[48] She also appears in the episode "The Ultron Imperative" saving Thor from the death at Ultron's hands. She lures him in by casting spells on him so that he would not leave and help The Avengers. In the episode "Acts of Vengeance," Enchantress and Executioner seek revenge on the Masters of Evil for Baron Heinrich Zemo's betrayal to her. After Wonder Man and Enchantress disappear upon the Norn Storn being activated, Enchantress falls under the control of the fire demon Surtur.

Amora the Enchantress appears in the Thor portion of Hulk Vs voiced by Kari Wahlgren.[49] Angry at Thor for rejecting her in favor of Sif, the Enchantress helps Loki in his plot to defeat Thor and kill Odin. However, she relents and saves Thor's life, before aiding in the struggle against the Hulk.

Amora appears in the animated film Thor: Tales of Asgard, voiced by Ashleigh Ball. She is shown teaching Loki, her apprentice, a new spell, flirting with him and luring him with a kiss that almost happens until Thor interrupts and has her leave so that he and Loki can have a private talk.