Media & Marketing

Working with the media

Getting good media coverage can be accomplished with some preparation and practice. And, it can be a highly rewarding endeavor. A few keys to success are:

It is important that representatives of your organization speak with one voice and avoid sending mixed messages. Develop messages that can serve as your guide to answering questions from media, legislators or anyone interested in your business or organization, its cause and its programs.

Remember, the media is not “out to get you.” They are people trying to do their job and report the facts on topics about which they are often not experts. They depend on people who are experts on topics to give them the facts and correct information they need to complete their stories.

Reporters and those involved in public policy hold a special responsibility to the public to voice opinions and act responsibly based on credible information. The role of your organization’s leadership team is to be a resource for the media and thereby help sustain a free and open dialogue which is vital to sustaining a strong democracy.

Celebrate your successes! Share your news with reporters during good times and they will be kinder to you if or when a crisis occurs.

Contact us below for a media relations toolkit that provides useful tips, samples and how-to’s to help you work with the media to advocate for your organization. The toolkit provides the basics for getting started.

Marketing plans

One of the greatest needs of owners of small business is to understand and develop marketing programs for their products and services. Small business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the marketing concepts and performance, which directs owners to focus their efforts on identifying, satisfying and following up the customer’s needs: all at a profit.The “marketing concept” rests on the importance of customers to a business and states that:

ALL company policies and activities should be aimed at satisfying customer needs

Profitable sales volume is a better company goal than maximum sales volume.

To use the “marketing concept,” a small business should:

Determine the needs of their customers through market strategy

Analyze their competitve advantage (market strategy)

Select specific markets to serve (target marketing)

Determine how to satisfy those needs

Among the areas covered in a marketing plans are:

Marketing research

Marketing strategy

Target marketing

Managing the market mix

Marketing performance

Situational analysis

Marketing positioning statement

Message platforms

Core messages

Goals—specific, measurable, achievable, relevant

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Our Team

Our designers, writers, photographers and web specialists are entrepreneurs in their own right and are always eager to take on new projects.