All posts tagged ‘3ality Technica’

I am not afraid to admit it: I’m a fan of 3-D movies. At its best, 3-D can add a texture and layering to the visual narrative that a skilled director and editor can spin into magic. At its worst, though, 3-D is annoying and painful. I admit that I have seen some horridly bad 3-D movies recently, but the technology is still growing, and getting better all the time. After a recent tour of 3-D cinema equipment manufacturer 3ality Technica’s headquarters and an interview with their CEO Steve Schklair, I’ve seen where that future of 3-D is headed, and it’s looking very bright.

With the coming 2012 summer blockbuster movies, 3-D movies are rising as the standard for more and more moviegoers. Although once a fad you had to actively seek out (assuming you even liked it), 3-D movies are progressively becoming the norm, and not just for superhero movies like the radically popular The Avengers movie and the forthcoming Batman: The Dark Knight Rises either.

3ality Techica is in the business of creating the equipment to capture three-dimensional images for movies, sports and live events. Their high-end equipment is being used on everything from horror sci-fi flicks like the highly anticipated Prometheus to the fantasy classic The Hobbit to the literary drama of The Great Gatsby, bringing a more textured feel to the moving images, adding nuances not possible in a mere two dimensions.

I am not afraid to admit it: I’m a fan of 3-D movies. At its best, 3-D can add a texture and layering to the visual narrative that a skilled director and editor can spin into magic. At its worst, though, 3-D is annoying and painful. I admit that I have seen some horridly bad 3-D movies recently, but the technology is still growing, and getting better all the time. After a recent tour of 3-D cinema equipment manufacturer 3ality Technica’s headquarters and an interview with their CEO Steve Schklair, I’ve seen where that future of 3-D is headed, and it’s looking very bright.

With the coming 2012 summer blockbuster movies, 3-D movies are rising as the standard for more and more moviegoers. Although once a fad you had to actively seek out (assuming you even liked it), 3-D movies are progressively becoming the norm, and not just for superhero movies like the radically popular The Avengers movie and the forthcoming Batman: The Dark Knight Rises either.

3ality Techica is in the business of creating the equipment to capture three-dimensional images for movies, sports and live events. Their high-end equipment is being used on everything from horror sci-fi flicks like the highly anticipated Prometheus to the fantasy classic The Hobbit to the literary drama of The Great Gatsby, bringing a more textured feel to the moving images, adding nuances not possible in a mere two dimensions.