Joe Jonas’s Friends Say His New Underwear Ads Are “Torture”

Joe Jonas is the new face of Guess underwear, and not everybody is happy about it. (Somehow, you read that right.)

Yep, in a recent interview with People, Joe opened up about his new gig, and confessed that though he's pretty comfortable being in his underwear on set (and uh, on billboards) some of his friends say it's "torture" to have to see him like that every day! Imagine that.

"Yeah, it’s pretty funny," he said. "My friends who don’t want to see that … like, my buddy who’s a real estate agent in L.A., his office is right near [the billboard], and he drives by on La Cienega every day. He’s like, 'Screw you!' He’s sending me pictures, like, 'I hate this. Why do I have to look at this?' I love it. It’s torture for him.” (Though, of course, we don’t think he means actual torture, since that’s definitely a scary reality for many people and he just seems to be talking about feeling uncomfortable.)

That said, what is a positive is that Joe says he's pretty comfortable with the whole situation, particularly on set, where things can easily get awkward. "It’s one of those funny things where the moments off-camera are when you’re laughing because you’re walking around casually in your underwear talking to people, grabbing catering and whatnot," he said. "I’d find myself talking to a friend, and then he was like, 'Dude, this is really weird; you’re talking to me, and you’re just in your underwear.' 'Oh, yeah, I forgot!'"

Thankfully, Joe has a great team (and a great co-model in Charlotte McKinney, who also starred in DNCE's "Body Moves" video) to make things as comfortable as possible. As for whether or not the end result is torture? We'll have to agree to disagree!