SMB Job Generation Outlook Survey

An innovative approach to traditional hiring and employment surveys, examining high-level perspectives on critical issues facing the American SMB marketplace.

About the Survey

The Lucas Group SMB Job Generation Outlook began in 2013 as the only national report defining the economic and employment landscape for small to mid-sized businesses. Four times each year, this graphical and fact-filled report presents a timely, in-depth analysis of data provided by hundreds of SMB executives across multiple industries. Baseline research conducted by Polaris Marketing Research elicits current views, factual employment activity and impending hiring plans as reported by SMB chairmen, CEOs, CFOs, COOs, presidents, and executive vice presidents. The report remains the only research and insightful analysis of small business trends and future hiring plans, with an implicit focus on how current economic, political and sociological influences, such as minimum wage, immigration reform, governmental impact, talent acquisition and more are impacting employment strategies.

Lucas Group is the North American leader in executive and management recruiting, and an expert on the U.S. employment and hiring economies since 1970. With more than 350 Associates and 15 offices nationwide, Lucas Group serves small to mid-sized businesses and Fortune 500 companies. A modern business culture, highly consultative recruiting methodologies, unrivaled talent resources and ongoing research initiatives have valuable impact on markets and clients. The Lucas Group SMB Job Generation Outlook is an example of the firm’s commitment to understanding clients’ challenges and opportunities, the outlook for small businesses, and helping companies make sound decisions. Lucas Group’s focus spans seven practice areas, including Accounting and Finance, HR, IT, Legal, Sales and Marketing, Manufacturing and Military Transition.

Polaris Marketing Research is the full-service marketing research firm commissioned by Lucas Group to conduct employment survey research for the SMB Job Generation Outlook. Polaris has provided industry-leading data collection and analysis services for more than 25 years. The firm employs the latest technologies and methodologies to capture quantitative research, and uses impeccable qualitative research expertise to extract meaningful data in both the traditional and online research environments. Polaris specializes in conducting satisfaction surveys and loyalty measurement programs that uncover and track factors affecting customer and employee satisfaction, loyalty, retention, awareness, perception and behaviors. Founded by Jan Carlson in 1989, the Atlanta-based firm is also an expert in brand research and product development.

Lucas Group makes the SMB Job Generation Outlook available to print, broadcast and electronic media outlets every quarter, free of charge. These latest survey results are of significant value and interest to the business, economic and employment sectors, and far beyond. The market for the report has expanded beyond the small business arena and its executives and hiring managers, and is now also anticipated by job candidates, economists, universities and many other audiences. Lucas Group distributes a news release each quarter introducing the latest report. If your news outlet would like to automatically receive these latest small business economic trends, please send an email to: PR@lucasgroup.com