Overview of Oracle Demantra Demand Management

Oracle Demand
Management is a configurable web-based product to help your organization
perform demand planning and forecasting. Demand Management is built around
collaboration, and takes advantage of work flows to automate the Demand
Management process.

The process
of demand planning generally consists of studying historical sales data and
trying to predict future demand as closely as possible. The goal is to achieve
an appropriate balance between meeting customer demands as quickly as possible
and making or buying only as much of each product as required.

A demand
plan is based on a forecast, which in turn is a prediction of tendencies in the
supply chain over a period of time, influenced by seasonal and other
predictable factors. The result of a forecast is a projected curve that has
been smoothed to show tendencies and deemphasize the exceptional variations.

In general,
the demand plan and forecast are used in downstream operations such as
production planning. Depending on how your system has been configured, it
either exports such data automatically or contains reports that you use for
that purpose.

The Demand Management Process

Demand
Management is an iterative process, that typically takes place in the weekly,
biweekly or monthly cycles. This process includes:

Collecting the appropriate data from an ERP or other
system of record.

Downloading the appropriate data to the Demantra
database.

Generating a forecast and then sending a
notification to demand analysts.

Demand analysts work with the forecast and making
any corrections or adjustments.

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