MarketInk: Press Club Tackles ‘Post-Kardashian Journalism’

Kim Kardashian at the Tribeca Film Festival in 2009. Photo by David Shankbone via Wikimedia Commons

The San Diego Press Club and Point Loma Nazarene University’s journalism department will present “Journalism in the Post-Kardashian Era,” a free program on impacts of the tabloid celebrity news media on the journalism industry, starting at 7 p.m., Thursday, Nov. 12, at Pt. Loma Nazarene University’s Fermanian Conference Center. The public is invited to attend.

The program is part of the Press Club’s “Nuts & Bolts” series. For information, contact the Press Club’s Terry Williams at (619) 231-4340. To RSVP, send an e-mail to CelebrityEvent2015@gmail.com.

Blood Bank Unveils Logo for This Year’s Chargers Blood Drive

The San Diego Blood Bank has introduced the logo for 2015 Chargers Drive XXXVII, its daylong community-wide blood drive considered one of the largest and longest-running single-day blood drives in the nation.

Designed by KTK Design, the logo features a blood drop and the tagline “Driving a Healthy Community.” The words “Chargers Drive” appear with the same font that spells players’ names on the back of game day jerseys, according to Tina Krumdick, KTK co-founder.

“We wanted the logo to have a sports feel with roman numerals just like the Super Bowl,” Krumdick said. “The large blood drop reinforces the event’s purpose, which is blood collection to save lives.”

Chargers Drive XXXVII, presented by San Diego County Credit Union, will be held from 9 a.m. to 6 p.m. Tuesday, Nov. 24, at the Town and Country Resort & Convention Center, 500 Hotel Circle South, in San Diego’s Mission Valley area. This year’s collection goal is 1,200 pints. Appointments can be made now to donate blood on Nov. 24. Visit www.SanDiegoBloodBank.org, or call (800) 4-My-SDBB (469-7322).

Founded in 1991 by Krumdick and Joe Kozak, KTK Design offers branding, advertising and logo and website design services. Clients include several medical companies and non-profits in the U.S., including children’s hospitals.

BCA Promotes Mike Shepard to VP

Broadcast Companies of the Americas has promoted Mike Shepard to vice president of programming and operations. He joined BCA in May 2011 as programming and operations manager.

Prior to BCA, Shepard spent 15 years in San Diego as director of programming and operations for KSON-FM, KBZT-FM and KIFM-FM. He also worked with various media research companies, including serving as a vice president for Moyes Research Associates of Colorado Springs, Col., Pinnacle Media Worldwide of Fallbrook, Calif. and P-1 Research of Vancouver, Wash., as well as his own Shepard Media Research. Shepard resides in El Cajon.

“Mike’s leadership, creativity and understanding of today’s media dynamics and the opportunities they present, coupled with his tremendous work ethic, have been a major contributor to the success of BCA,” said Mike Glickenhaus, BCA president and market manager. “This new position properly recognizes both his past contributions as well as solidifies his role moving forward.”

SDX Hosts the `Queen of Facebook’

SDX, formerly the San Diego Ad Club, will host “Why and How Businesses are Succeeding with Facebook” from 8 to 10 a.m., Tuesday, Nov. 10, at the Courtyard by Marriott, 595 Hotel Circle South, San Diego’s Mission Valley.

Speaker will be Mari Smith, author of “The New Relationship Marketing” and co-author of “Facebook Marketing: An Hour a Day.” Smith will discuss Facebook trends and strategies, including how to achieve better results with customer engagement, measurable growth and loyal fans. Smith, who has been called the “Queen of Facebook,” has been named a “Top Social Media Power Influencer” by Forbes Magazine. Cost to attend is $45 for members, $60 for non-members. Continental breakfast is included. To RSVP, visit www.sandiegox.org.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

MarketInk: Press Club Tackles ‘Post-Kardashian Journalism’ was last modified: November 9th, 2015 by Chris Jennewein

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