Over the past few months, we have been working tirelessly to bring you the latest and greatest in online marketing tools to further assist you with your online marketing efforts. We are very pleased to announce our newest feature: We now integrate with Google Analytics!

This new feature is available to our enterprise and large-sender customers as of today, August 22.

What is Google Analytics?

For those who aren’t familiar, Google Analytics allows you to dive more deeply into your website traffic and marketing efforts. You can calculate advertising ROI, track cross-channel marketing campaigns, and even customize reports.

Our Google Analytics integration is an excellent tool to help you analyze your iContact email campaigns. And best of all, it’s included in your enterprise or large-sender account!

How does iContact integrate with Google Analytics?

We make analyzing your messages’ impact easier by automatically appending Google Analytics parameters to your iContact messages. We also give you the ability to customize most of the parameters for any domains you would like tracked.

Below is a list of the Google Analytics parameters and how these display when using iContact’s Google Analytics integration:

How do I get started?

1. Be sure you have Google Analytics set up to track conversions on your website. To sign up for a free account, click here.

2. In iContact, click the account dropdown, and select Google Analytics Settings. Note: This dropdown option is only available for enterprise and large-sender accounts.

3. By default, the value used for the Google Analytics source is “iContact.” You can easily change this value for all of your mailings by clicking Show Advanced Settings at the top of the Google Analytics Settings page.

4. Under Manage Domains, add any domains and subdomains you would like Google Analytics to track. Once your domains are added, you are done with the setup!

5. When creating your email, you can enter a message name that will be used for the utm_content parameter in Google Analytics. If you leave this blank, the content parameter will be empty.

6. Once you have created your email, click Proceed to Send. You will be taken to the Select Your Target Audience page. Make sure “Google Analytics is enabled” is selected, and enter a name you would like to use for your Google Analytics campaign. The default is the iContact campaign you are using.