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GlaxoSmithKline Pandol

Here is a pretty cool example of how simple interaction in flash animation can make a lasting impact for consumers. As a new student of Flash, I love to see companies making use of the medium to help strengthen their advertising campaigns. This is just some simple user interactivity that helps to hammer home (no pun intended- see the ad to see what I mean) the idea that Pandol offers fast acting relief to a pounding headache. This ad was created by Memac Ogilvy out of the UAB.

See the link below to view the ad at Ads of the World. It isn’t the most visually clean piece of flash animation I have seen, but they took the concept and executed it cleanly with great effect. Examples of ‘flashvertising’ such as this are why I am learning how to use this fantastic interactive design tool.