SmartStart Leave-In Conditioner is a literal game changer for reducing frizz, detangling, plus adding moisture and softness without added weight.

SuperFinish Polishing Balm delivers brilliant shine and can also be used on dry hair after blow-drying and/or flat-ironing to smooth and polish for a sleek look.

MORE ABOUT SMART SCENT

SmartScent contains a blend of natural essential oils and clean aroma molecules, and was developed by EVOLVh in partnership with the leading natural fragrance and essential oil producer to create what they believe is the cleanest and most sustainable approach to scent in hair care. These signature scents are used in EVOLVh products only, and they are proud to be at the forefront in developing healthy approaches to scent in haircare.

Boris Oak founded EVOLVh, a luxury, natural haircare brand, in 2010, using the purest, natural ingredients combined with state-of-the art science. His goal was to provide consumers with products that would help restore hair to its healthiest, most youthful state. Boris immigrated with his family toFremont, California from the former Soviet Union in 1978. His mother was a civil engineer in Russia, but as a young mother with two small children and no English language skills, she decided to embark on a new and more flexible career as a hairdresser. Soon after, she opened a salon of her own. Twenty years later, Boris began managing that same salon, elevating it into one of the top-retailing salons in the United States.

Boris studied Business Administration at Cal State Hayward and went on to pursue a career in technology sales in Silicon Valley, where he eventually became the Director of Sales and Marketing at a software-consulting company. While working in technology in 2002, Boris’ mother convinced her for a week-long management-training workshop in New York City hosted by the famed Bumble and Bumble. At the workshop, Boris identified his profound respect for all aspects of the haircare industry. It was a pivotal moment; Boris then decided to step back into his family-owned salon and began applying the techniques taught at the workshop. By 2004, he transitioned to running the salon fulltime. One of the most important systems Boris implemented was the emphasis on retail –which led the company to grow exponentially.

After six successful years in the salon industry, Boris decided against expanding the family-salon business. Rather, he harnessed his interest in the industry’s retail component and its potential for marketplace growth. Having grown up with a health-conscious mindset thanks to a mother very ahead of her time in terms of healthy, farm-to-table living, Boris had a vision to create a high-performance, luxury natural-haircare line. He identified a great opportunity to offer consumers a healthy alternative that would leave hair looking younger and healthier. Boris used his family’s salon as a laboratory for testing his new product ideas. After receiving other hairdressers and clients’ auspicious feedback, Boris knew he was onto something special. Boris’ mission is to treat hair from the inside-out and to give people amazing, naturally-healthy hair. Thus, EVOLVh was born.something special. Boris’ mission is to treat hair from the inside-out and to give people amazing, naturally-healthy hair. Thus, EVOLVh was born!