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March 04, 2013

Short film: “The Innovator”

Tristan Stoch of Cineastas created this beautifully shot profile of athlete-turned-creator Mike Friton:

Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike’s work is a great example of how non-traditional methods of exploring one’s craft can lead to unique end results.