I was wondering what is going on at Specsavers after seeing some sponsorship idents several times and thinking how awful they were: a full 180 degrees from their often award winning standard. They have been an internal creative department hiring ...

Agencies have to re-invent themselves these days and Impero is an interesting London operation, combining creative, social and digital and operating in a number of markets including Argentina. Here’s its latest for Pedidos Ya, Argentina’s biggest app-based food and delivery ...

Talon Outdoor’s chief transformation officer Josko Grljevic explains the 2019 roadmap for technology and automation in Out of Home advertising. Since taking on the newly-created and in vogue role for developing companies – that of chief transformation officer at Talon ...

Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in a horrific motor racing crash in 2001 but he’s back behind the wheel of a rather terrifying BMW M8 in ...

Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in the WCRS plan for global expansion that resulted in the take-over of (or merger with) The Ball Partnership. On that ...

You won’t see any middle-aged men in lycra in these four-minute films for Adidas running. Instead you get runners as creators: the “Trash Runners” of Shanghai who, under cover of the night, pick up litter as they make their way ...

It’s been decades since Ridley Scott worked in commercials but the great man is back for Turkish Airlines. Teased during the Super Bowl it’s an ode to, among others, the spanking new Istanbul airport. And that’s the trouble: there’s absolutely ...

Ads about ads are becoming events – if that doesn’t sound too double Dutch. So Google Assistant scored mightily with its ‘Home Alone’ starring a grown-up Macauley Culkin and now Joe Pesci, who played one of the baddies in the ...

The debasement of UK TV advertising at the hands of bookmakers grow apace – we keep hearing there’s a ban coming but it’s taking its time – and here’s our old friend Paddy Power with a new “ambassador’ for his ...