Corporate Social Responsibility And Csr

Corporate Social Responsibility And Csr

8791 WordsJan 30th, 201636 Pages

Abstract
Corporate social responsibility (CSR) draws more and more attentions from stakeholders, especially in the rapidly growing Chinese market. Most of the previous study regarding CSR and customer related outcomes are based on the social exchange theory, while the potential effect of customer company identification (C-C identification) has been ignored. Recently, the important effect of C-C identification on CSR has been conceptually and empirically validated by some studies. The study incorporates the C-C identification, trust, satisfaction as mediator between CSR and customers’ purchase intention, expanding previous studies by combining the social identity perspective with social exchange theory.

A model was constructed based on the current studies in the fields of CSR, trust, satisfaction, C-C identification and customer’s purchase intention. A survey questionnaire was used to measure customer’s perception of Monmilk, one of the most famous dairy manufacturers in China. Most of the hypotheses were confirmed. Finally, implications and limitations were discussed.
1. Introduction

Corporate social responsibility (hereafter CSR), reflecting the organization’s status and activities related to its social duties that has positive effect on customer commitment to firm, draws more and more attentions from stakeholders (Arikan and Güner, 2013). The phenomenon that, according to China charitable donation annual report 2012 and 2013, China received 45% more corporate charitable…

Corporate Social Responsibility (CSR) is a public accepted standard for referencing the daily operation of a business which emphasises sustainability. It is not about how a business spends their money, it is about the way it makes profit. Business with CSR will gain their positive image in customers’ mind as CSR is not a law or rule that company must need to follow. (Haynes K., Murray A. and Dillard J., 2013:10) It is also viewed as a combination of business ethical, social, legal, economic responsibility…

We examine firms’ use of corporate social responsibility (CSR) as one of their business strategies after a rise in public responses, has led to heightened corporate action. We find that firms are taking more corporate action due to more public scrutiny and fear of financial loss. We find there is an abundance of definitions of CSR but whilst they are all coherent, not one of these definitions is applicable to every industry. With further research, it is highlighted that it would be difficult to increase…

CSR stands for Corporate Social Responsibility. Corporate Social Responsibility (CSR) is defined by many groups like, Tata steel, Coca Cola, Reliance, Videocon etc. Although they all stand for similar meanings connecting to taking responsibilities of the society as a business individual, its definition has been getting broader from a established point of view, corporate social responsibility is a type of business instruction included in a business demonstration. CSR policy functions as a self-regulatory…

Corporate Social Responsibility
Introduction
Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiatives…

Corporate Social Responsibility
Introduction:
Different authors and forums have defined Corporate Social Responsibility (CSR) differently. For example as per World Bank definition Corporate Social Responsibility (CSR) means an organization must be accountable in front of its stakeholders for all of its actions and operations (Nicolau 2008). According to European Union (EU) Corporate Social Responsibility (CSR) is a concept by which organizations integrate social and environmental interests in their…

Corporate Social Responsibility (CSR) has become a hot topic in business for greater than ten years due to the scrutiny of company’s performance. It has been recognised that company’s need to look longer than just at a short term profit perspective. (Brammer and Millington, 2004; Idowu and Papasolomou, 2007; Knox et al., 2005). A greater amount of companies are choosing to adopt CSR, this may be due to the increased pressure to reduce their negative impact on society as a whole. It is now consider…

Corporate social responsibility (CSR), has been the centre of debate since the last decade, with the increase in technology and globalization, company policies have come under a lot of scrutiny. Although this issue is not relatively new but with the hype of increasing media coverage and in the wake of high profile corporate scandals (Enron, WorldCom) the emphasis has mounted (Huczynski and Buchanan, 2013). Organizations play a vital and ever so increasing role in the lives of people, other organizations…

Social responsibility has become a primal interest to the humankind for the past two decades. In the earlier days, the firms and organizations concentrated only on the financial part of the business and ignored the ethical, social and moral sectors. But in the recent times, the businesses are getting a grip of the significance of the social, ecological and environmental effects on their success. This has resulted in the emerging interactions between organizations and social segments thus giving rise…

Abstract:
Corporate Social Responsibility (CSR), a concept that has been around for well over 50 years, has become prominent again recently. Peter Utting (2005) notes that an increasing number of transnational corporations (TNCs) and large domestic companies, supported by business and industry associations, are adopting a variety of so-called voluntary CSR initiatives that incorporate, for example, ‘codes of conduct; measures to improve environmental management systems and occupational health and…

Corporate Social Responsibility (CSR) in its most simple of terms is a vision. More specifically, it is a vision that in a way almost minimizes what may be better for a company’s shareholders and investors, and increases its focus on things including the environment, its employees, its role in benefiting the surrounding communities and society, and more importantly making sure that we can continue to grow, thrive, and be self-sustaining. In short, it is a business model that puts an emphasis on the…