How Emotional Connection Increases Customer Satisfaction [Infographic] Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren't? And 50% of a person's perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your marke.Read the full article

adweek.com - 2 readers - Good news, copywriters. Twitter is officially letting you be a little more verbose. () Starting today, the 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. It's also letting you become a little more multimedia-happy.