Billion-dollar Facebook deal or not, Instagram founders Kevin Systrom and Mike Krieger keep it simple when it comes to the little things. You may know them for making your smartphone photos look better (or just hipster-er) with the touch of a filter button, but we're calling these Stanford buddies out for their love of old-school razors and classy cocktail books.

And while they may have mentioned another favorite publication, it's okay—they know the importance of a good Red Wing boot. "If I say that the fashion of our company has evolved at all in the last two years, it would be the shoes," Mike says. "We've really stepped up on the shoe game." Redeemed.