Content Marketing Big 5 – Part 1: Address Price [VIDEO]

Content Marketing Big 5 – Part 1: Address Price

This is the first in a series of 5 videos addressing the “Big 5” content marketing topics you should ABSOLUTELY be including in your content marketing efforts. These Big 5 come from Marcus Sheridan’s book, They Ask, You Answer, which is a fantastic book that simplifies content marketing to its core: People have questions. You need to answer those questions.

The first, and most important, of the Big 5 is PRICE.

Don’t avoid price. Talk about it. No doubt you get questions about price all the time. Your website is a great place to address the price questions, whether you use video, blogs, infographics, whatever. Your prospects have price questions; if you want to be the trusted resource for your audience, you must address the topic of price.

Why most people won’t follow this advice.

Even though you’re reading this, and maybe you even watched the video above, my guess is YOU WON’T FOLLOW THIS ADVICE. Here’s why:

“There are too many variables in my product/service; I need more information from the prospect before talking price.”

“I don’t want my competition to know my prices.”

“I’m afraid I’ll scare people away if I talk about price.”

And, here’s why all those excuses are irrelevant:

Your prospects want to know about the variables, and how they affect the bottom line pricing of your product or service. This is precisely what they’re researching online before you even know they exist.

Your competition already knows your prices. (Do you have an idea of what your competitors charge? Exactly. No further questions!)

If prospects are scared by your price, they would never be your customer anyway.

Stop avoiding price on your website. It’s one of the Big 5 subjects on the minds of your prospects. Give them what they’re searching for.

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