Ruth Davison

Author

How many people were actually at Donald Trump’s inauguration? Official estimates say a maximum of 900,000 were in attendance, 100,000 fewer than Obama’s second inauguration and close to a million fewer than his first.

Securing ‘follow’ links on media publications is the latest KPI for the PR industry to grapple with. As if we didn’t already have enough on our plate, right? But don’t despair, link building is a perfectly legitimate process that has been tainted by bad practice, and if you can do it properly, you can justify a whole lot more PR spend.

After almost 50 years of operating as the Public Relations Consultants Association, the PRCA has launched an industry-wide consultation into whether it should change its name. They will consider whether to drop the ‘C’, which is deemed too inclusive for an organisation that has members from across the entire breadth of the industry, and also ‘PR’, which is considered to be a redundant term in a sector of wide and varied specialities. Go the ‘A’ Team!

SEO, PR, digital advertising, content marketing; they all seem to be doing the same thing nowadays. As Google demands better quality content, online media consumers get turned off by display and brands look to engage rather than convert there has been an amalgamation of digital disciplines leveraged on the basic principles of creating and distributing content.

There are two types of branded content in this World; Paid and Earned. Earned media refers to the process of garnering publicity through media, blogger and influencer relations. Out of necessity it has high quality content at its heart, and has somewhat short-sightedly become the de facto model used by PR professionals because of that. But contrary to belief, PR is not synonymous with earned media.

What is ‘blogger outreach’ and how do I do it? That was the prominent undertone from a series of creative workshop sessions we recently hosted in the trendy Ace Hotel in Shoreditch. The proliferation of alternative media platforms has rendered the PR industry perplexed, and the knee-jerk reaction has been to throw money at it. ...

Of all the ‘Zucker’ web pioneers in the World, Ethan Zuckerman is surely the most loathed. Working for Tripod.com in the 1990s he invented the odious pop-up advertising format which has enjoyed a lucrative career assaulting the eyeballs of innocent web browsers with sponsored messages and swindling clickbait. Last year he issued a public apology ...

The 72Point report on media consumption released last week concluded with one sweeping statement: Forget Citizen Journalism; Generation Editor is the next big thing. And, as if by magic, tech giant Apple has put the proof in the pudding by launching a news app that puts the distribution of news directly into the hands of ...

In 1978, a small news and pictures agency was founded in Bristol providing news and pictures to local and national press. Almost 40 years on, SWNS is the biggest independent news wire in the UK supplying some of the world’s most hard-hitting content to major newspapers, magazines, broadcasters and websites employing more than 100 editorial ...

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"We haven't produced digital content or any PR activity in the UK before the instruction of 72Point. They produced several content pieces and provided us with great exposure regionally and nationally in the UK. Both coverage and idea creation of the projects exceeded our expectations and we were able to build digital content and PR for the first time in our organisation. Whilst delivering, the team is super-responsive and hands on."

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"We haven't produced digital content or any PR activity in the UK before the instruction of 72Point. They produced several content pieces and provided us with great exposure regionally and nationally in the UK. Both coverage and idea creation of the projects exceeded our expectations and we were able to build digital content and PR for the first time in our organisation. Whilst delivering, the team is super-responsive and hands on."