Term of the Day

Shovelware is a derogatory term used for software that has either been quickly developed without regard to quality or function and features, or software that has been forced on customers such as those that are preloaded on laptops or smartphones by their respective carriers.
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data journey

In today's competitive business landscape, users' needs are continuously changing. Employees want access to their data and applications anytime, anywhere, from any device. The journey to seamlessly integrate data and applications across all devices begins with desktop modernization.

Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys.
The full report includes:
Market evaluation and analysis of 22 vendors
Insights for selecting a vendor based on your organization's requirements
Opportunities and challenges faced when deploying digital marketing hubs
Download the report to learn about these topics and more.

Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s
always-on, always-connected mentality. Marketers have access
to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.

Big Data: Too Much information, Too Little illumination; As enterprises go about their Big Data adoption journey, there are many pressing questions at hand. What are the Big Data capabilities they desire?

With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.

Leads mean everything to running a successful business. Managing those precious leads, though, also can be challenging.
But LeanData has created a solution where leads always will get to the correct salespeople by automatically matching them to accounts with a speed and accuracy that’s impossible to duplicate manually at scale.
This eBook explores the different ways that smart companies are using LeanData’s Router and Converter functions to get their leads to the right home so they can generate more pipeline and closed deals.
The journey begins here.

Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly
every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile,
social business, cloud, and big data analytics as the pillars. In this new environment, business leaders
are facing the challenge of lifting their organization to new levels of competitive capability, that of
digital transformation — leveraging digital technologies together with organizational, operational, and
business model innovation to develop new growth strategies. One such challenge is helping the
business efficiently reap value from big data and avoid being taken out by a competitor or disruptor
that figures out new opportunities from big data analytics before the business does.
From an IT perspective, there is a fairly straightforward sequence of applications that businesses can
adopt over time that will help put direction into this journey. IDC outlines this sequence to e

Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly
every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile,
social business, cloud, and big data analytics as the pillars. In this new environment, business leaders
are facing the challenge of lifting their organization to new levels of competitive capability, that of
digital transformation — leveraging digital technologies together with organizational, operational, and
business model innovation to develop new growth strategies. One such challenge is helping the
business efficiently reap value from big data and avoid being taken out by a competitor or disruptor
that figures out new opportunities from big data analytics before the business does.
From an IT perspective, there is a fairly straightforward sequence of applications that businesses can
adopt over time that will help put direction into this journey. IDC outlines this sequence to e

Starting with a foundational set of data management and analytic capabilities enables organizations to effectively build and scale security management as the enterprise evolves to meet Big Data challenges.

This is an inside look at the state of Account Based Marketing. More specifically, our research examined:
?How companies are utilizing ABM as a strategy
?How organizations are structuring their teams to support ABM
?How ABM can be measured at different stages
?The challenges most organizations are facing regarding ABM
Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing.
Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.

The data maturity curve
As companies invest more and more in data access and
organization, business leaders seek ways to extract more
business value from their organization’s data.
92 percent of business leaders say that to compete in the future,
their organization must be able to exploit information much more
quickly than it can today.1
Chief Information Officers (CIO) need solutions that will allow
them to evolve their organization’s approach to data and drive real
value with strategic decisions. This journey can be depicted in
a data maturity curve.

Embrace the GDPR with the most complete, secure, and intelligent solution for digital work.
The GDPR is compelling every organization to consider how it will respond to today’s security and compliance challenges. This may require significant changes to how your business gathers, uses, and governs data.
Microsoft has brought together Office 365, Windows 10, and Enterprise Mobility + Security into a single, always-up-to-date solution called Microsoft 365—relieving organizations from much of the cost and complexity of multiple, fragmented systems that were not necessarily designed to be compliant with current standards
Read this white paper for an in-depth exploration of:
The GDPR and its implications for organizations.
How the capabilities of Microsoft 365 Enterprise edition can help your organization approach GDPR compliance and accelerate your journey.
What you can do to get started now.

The nature of the financial services industry places a myriad of international compliance requirements on a company's IT team, as well as an expectation by its customers to deliver the high test levels of performance and reliability.
To survive and thrive, businesses in the industry must not only keep pace with customer demand but gain competitive advantage. Those demands mean the IT team must be at the forefront of adopting emerging technologies.
This is certainly true for Orangefield Columbus, who recently experienced significant growth in its multiple databases which led to the serious performance degradation of its existing storage system. By focusing on a proactive data management storage array, Orangefield was able to eliminate resource contention.
Download now and examine Orangefield's journey to find a solution that would meet, and exceed, their performance and capacity requirements.

The nature of the financial services industry places a myriad of international compliance requirements on a company's IT team, as well as an expectation by its customers to deliver the high test levels of performance and reliability.
To survive and thrive, businesses in the industry must not only keep pace with customer demand but gain competitive advantage. Those demands mean the IT team must be at the forefront of adopting emerging technologies.
This is certainly true for Orangefield Columbus, who recently experienced significant growth in its multiple databases which led to the serious performance degradation of its existing storage system. By focusing on a proactive data management storage array, Orangefield was able to eliminate resource contention.
Download now and examine Orangefield's journey to find a solution that would meet, and exceed, their performance and capacity requirements.

With digital IT transformation solutions and new business
models driven by the democratization of data, advanced
analytics, and a citizen-centric approach, HPE helps cities
like yours get smarter—and continue to evolve into great
places for your citizens to live.
Visit hpe.com/info/public-sector to learn how you can
take the next step on your journey.

t any moment, anywhere in the world, on any kind of
device, a prospect or customer is raising their hand
and saying, “I’m your best opportunity. Don’t ignore me.”
They’re telling you that by every action they’ve taken and
every interaction you’ve had up to that point. You can
consider each bit of data you’ve collected across their
journey a meaningful expression of intent. And with that,
you will know how to give them an experience that’s above
their expectations and beyond their imagination.
When you can do that, it’s magical. The flow feels seamless
and natural to your customer. These in-the-moment, justfor-
them experiences move with them from one touchpoint
to another and keep them coming back for more. And as
the experiences get better and better, so does the likelihood
that they’ll take the action you want. Because every
customer wants an amazing experience, and every brand
wants to deliver one. It thrills you as a marketer and helps
you achieve your business goals.
Amazing means

Analytics: The Real-World Use of Big Data - How innovative enterprises in the midmarket extract value from uncertain data
This study highlights the phases of the big data journey, the objectives and challenges of midsize organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for midsize companies to take as they dive into this new era of computing.

This study highlights the phases of the big data journey, the objectives and challenges of midsize organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for midsize companies to take as they dive into this new era of computing.

Across the automotive industry, organizations are using analytics to transform all aspects of their business. In the vast
majority of instances, the analytics performed is on data that is already available within the organization or wider automotive ecosystem, but has not yet been tapped to use its full potential. Analytics can unlock the value held in this data, helping to answer key “what if” questions across the organization and the value chain. For example, what if dealerships could better understand their customers’ digital journey? Or what if manufacturing could improve visibility into parts, assembly and vehicle inventory?

The European Union General Data Protection Regulation (GDPR) is a new regulation in Europe with global impact that will come into force on May 25th, 2018. Its objective is to further strengthen data protection. Enforcement will be backed by heavy fines. Organizations that deal with data on a Global scale will need to review their data lifecycle and put in place processes and technology to be compliant. In this webinar, CA experts will share some thoughts around the journey organizations are on and discuss some real life examples.

As more enterprises are moving some, if not all of their data and applications to the cloud – cost effectiveness, network performance and security are top of mind. AT&T NetBond for Cloud provides a dynamic, private connect to Amazon Web Services (AWS). Its enhanced infrastructure makes it easier to securely connect applications, platforms, and services. With AT&T NetBond for Cloud, customers are getting a single, end-to-end solution from one provider that allows them to maintain a hybrid environment, meaning that can utilize their current investments in their on-premises infrastructure and strategy.
Download this eBook to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications.
Join our webinar to learn
- Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents
- Best practices for quickly shifting network capacity to meet changing demands in real-time
- How to take advantag

To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.

In this whitepaper we'll explore some of these problems inherent in virtualized datacenters and cloud environments, specifically enterprise private clouds, and we'll discuss solutions that can take you down the last mile of the automation journey so that your business can fully achieve agility and extract maximum value from its private-cloud investments.

This document from IDC discusses the results that more comprehensive datacenter virtualization delivers, and it lays out both the promises and the potential pitfalls of the journey through successive stages of datacenter virtualization.