Success Story: MSK Creates Compelling Sales Packages with geothinQ

August 21, 2017

MSK Commercial Services is a commercial real estate company dealing in land tracts for residential, commercial and industrial development and investment. It also provides brokerage and consulting services for commercial properties – either for sale, lease or management. Headquartered in Hilton Head Island, South Carolina, MSK’s services reach from Myrtle Beach to the Florida border. MSK’s knowledge of the marketplace, extensive demographic data, highly-targeted marketing and specialized service are what sets it apart from the competition, which is why the company is a natural fit for geothinQ’s geographic land mapping and data visualization tool.

Research Proves A Headache – To Say the Least

MSK is in the business of knowing its markets and properties inside and out. That’s why research and property analysis is such a core piece of the process. The company relied on a combination of Google, county maps and GIS systems and year-old aerial photography to complete its property research – a time consuming and frustrating procedure, requiring the use of multiple, inconsistent and often incomplete resources. In some cases, it could take hours to obtain a single piece of information.

A New Way Forward

In 2016, MSK adopted geothinQ, and hasn’t looked back. Now, all of the disparate GIS data the sales team relies on can be found in one updated, easily accessible system. geothinQ eliminated the need for multiple logins and payments to multiple counties to access data, and its reliability and constant up-time was a relief for MSK’s team members used to unreliable web services. With detailed property data needed on a daily basis, geothinQ saves MSK time and hassle, allowing the team to focus on closing deals.

“No Excuse for Not Knowing”

MSK’s goal is to do every bit of research and preparation so that all clients and potential buyers have to decide is whether a property makes economic sense. With geothinQ’s property data and GIS visualization, including aerial photos, even the need to visit a site can be eliminated. MSK uses geothinQ’s information and maps as the basis for creating the marketing packages for its listings, complete with parcel background information, deeds, images, zoning details, wetland specifics, topography, LiDAR data and more. geothinQ is now MSK’s default tool for starting any property research.

“geothinQ is a heck of a resource for anyone in commercial real estate,” said Chuck Mitchell, senior sales associate, MSK. “I no longer have to agonize over obtaining data, and clients tell me all the time that our information and packages are the best they’ve ever seen. geothinQ gives me the tools that make that possible.”

geothinQ is a pioneer of an on-demand geographic land mapping and data visualization platform that is accelerating smart, data-driven decisions about valuable land like never before. To see how geothinQ accelerates land acquisitions and commercial real estate sales, start here.