Twenty years ago today, the original Game Boy first went on sale in Japan. What better way to pay tribute than with a series of cheesy retro ads.

The Game Boy was created by Nintendo's Gunpei Yokoi, who also created the company Game & Watch handhelds. Worldwide, the Game Boy and its later iteration Game Boy Color have sold 118.69 units. Nintendo produced a variety of accessories for the portable, including Game Boy Camera.