One of three Iron Chefs on Food Network's Iron Chef America, a knockoff of the Japanese cult sensation Iron Chef. Cooks in the Southwestern style, and has a nasty habit of clumsily knocking over things during battles.

The Urban Dictionary T-Shirt

A guy who gets drunk on his show and often claims that the drink is the most important part of the meal. He makes this claim because his food is really bad and his drinks will distract the public from this.
Typically he does douche-y things and makes people feel bad about themselves to gain power.

"Can you believe how drunk he was last night?"
"Yeah, he was a total Bobby Flay."

The Urban Dictionary T-Shirt

An amazing ginger who cooks better than Gordon Ramsay and Wolfgang puck combined. He is not a douchebag, but smack talks in a really acceptable way. He barely curses, which is a good thing, and has a nice hair color. He earns $9 million a year, pretty rich. He is a very lucky fifty year old New Yorker which everybody should die to meet.

Jeff: heck! That bobby flay guy is like genius in the kitchen!
Bobby: if only my last name was flay
Jeff: even if it were, no one is as amazing!
Bobby: yeah, I guess.