Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition?

Start by creating true 10x content

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Nofollow links were introduced by Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. The key to boosting visibility and SEO is staying active.

SEO quality best practice

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content.

Use Videos, Charts, Infographics

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. Gaz Hall, from SEO Hull, had the following to say: "Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them."

Keep an eye on what other firms are doing

Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google.