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052
BUSINESS ON THE ROAD
AUGUST 2016 VIRGIN AUSTRALIA
V
ienna is famed for its cofee
houses and these are exactly
what keep drawing Nespresso
ambassador Mitch Monaghan
to the Austrian capital. He says Vienna,
which has a population of 1.7 million, was
deemed the perfect place to launch an
addition to Nespresso’s Grand Cru range
two years ago. “It’s a key city in the history
of cofee — it’s where one of the frst
cofee and dairy recipes ever recorded
was invented in 1683.”
But the city has many other great
things to ofer and when Monaghan isn’t
working, he likes to wander the streets
of the UNESCO-listed Old Town.
“I discovered so many beautiful places
in Vienna simply by ignoring the maps app in
my phone and heading out in a particular
direction,” he says. “One day I lef the hotel
at 9am and didn’t get back until 10pm that
night because I just walked and
stopped in more than 20 cafes,
shops and galleries. Vienna is truly
one of the most beautiful cities
to take your time and enjoy.”
Monaghan is responsible for
developing the expertise of the
Nespresso staf at 18 boutiques
and tasting a lot of cofee — during
a week in Vienna he’ll typically try
up to 20 diferent types.
“I’m a naturally curious person and
so one of my favourite things is to be out
experiencing diferent cofee cultures. In
my role, I speak a lot about the 12 countries
of origin we source our cofees from. That’s
now given me a wonderful to-do list of
where to head next. So far, I’ve visited
farms in Costa Rica and Indonesia.”
Vienna’s streets are not based on a grid
— “it’s a classic European city full of twists,
turns and small streets”, says Monaghan. He
recommends allowing extra time between
meetings, because you never know, you
may be tempted by cofee and cake. Again.
STAY
Softel Vienna Stephansdom
(Praterstrasse 1; www.softel-vienna-
stephansdom.com) is a luxury
hotel perfectly located in the
heart of Vienna so it’s easy to
walk to, or to use as the starting
point for a quick taxi ride around
town. The top-foor bar ofers
mesmerising 360-degree
views of the cityscape, and
has Nespresso Grands Crus on
hand so you’re only moments
away from a familiar cofee.
EAT & DRINK
Procacci (Göttweihergasse 2; www.
procacci-vienna.at) is in the very
centre of the city and serves up
some of the best Italian food I’ve
ever had. It is surrounded by
classic Viennese architecture
and is the perfect place to take
colleagues or clients to dinner,
or for a more social catch-up.
The wine list is incredible. If
you want a drink with a view,
however, it’s hard to look
past the top foor of the
aforementioned Softel. Its
cocktails and wines are delicious
and the atmosphere by night is
exactly what you want while
taking in the scenery.
SHOP
If you’re looking for a mix of
Austrian and international
high-end brands, head straight
for Kohlmarkt and Graben —
two intersecting streets lined
with renowned luxury retailers
such as Cartier, Tifany, Armani
and Louis Vuitton, as well as local
designers and gourmet outlets
including Julius Meinl.
VISIT
Vienna is the frst city I have felt I
could put my bags down and set
up shop permanently. Its history
is everywhere and the people are
so friendly. For a special night,
look no further than the Vienna
State Opera (Opernring 2; www.
wiener-staatsoper.at). I attended a
concert of European composers
here and was blown away.
Nespresso cofee ambassador Mitch Monaghan gives
a highly cafeinated guide to Austria’s capital.
Viennese Waltz
MONAGHAN’S GUIDE TO VIENNA
WORDSALIXCLARKILLUSTRATIONTOMJAY/THEILLUSTRATIONROOM
VIRGIN AUSTRALIA HAS ANNOUNCED A WORLD-FIRST
PARTNERSHIP WITH NESPRESSO, NOW BEING SERVED
IN ‘THE BUSINESS’ ON VIRGIN AUSTRALIA’S AIRBUS A330,
AS WELL AS IN THE NEW BOEING 777-300ER AIRCRAFT,
BUSINESS CLASS BAR AND LOUNGE ON BOARD.
V0816_EXP Business on the Road.indd 52
12/07/2016 2:28:31 PM