Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.Compare Now

social media marketing software the opportunities for using social media in marketing. They have adapted their marketing strategies to benefit from the new revenue and branding opportunities provided by social media. But in order to create a cohesive customer experience strategy and connect data across departments, enterprises need to include social media response in their customer service function. Agents should be empowered to handle interactions in social media, and to escalate to other channels where necessary.

Documents related to »social media marketing software

Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

Moxie Software hopes to instill, well, the “moxie to be social” mantra in its customers. Its software suite ensures that the proverbial “voice of the customer” can be heard—it gives organizations the ability to respond quickly and effectively to build customer loyalty and satisfaction by connecting customers with the right people in organizations at the right time. As part of the push to focus on

For years, Saba Software has been helping companies transform enterprise-wide learning and how people do their work. In this article, principal TEC analyst P.J. Jakovljevic shows you how Saba’s people-centric systems enable organizations to mobilize, inspire, and engage their people to develop new strategies and initiatives, and cultivate individual and collective know-how to effectively compete and succeed in the marketplace.

Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

Located in Arcadia, California (US), Perfect Software has been supplying personal computer (PC) and Application System 400 (AS/400) custom accounting software to small to medium size businesses for over 20 years. Perfect Software is an IBM Partner in Development.

Lilly Software’s financial success and double-digit revenue growth during the recent years have been attributable to its strong offerings and efficient distribution model for its target niche. However, the future is not going to be quite so bright unless the company overcomes serious challenges.

With 2011 just about under wraps, we asked our experts to weigh in on this year’s trends and enterprise software news-makers. Read this article to get their takes on 2011's biggest stories in the enterprise software industry, the year's hottest trends, and more. Log in to read now.

When considering major purchases, most people ask, “Why rent when you can buy?” But with IT systems, the reverse may be true. Software as a service (SaaS) offers many advantages over traditional software, especially in terms of the on-going costs of maintaining and upgrading systems. Learn how passing those burdens on to a SaaS vendor can help your company focus on optimizing efficiency, productivity, and profitability.