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A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject.

They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce.

Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

Fascinating insight into the collective conscious of Gen Z. This generation will rewrite the rules of the workplace and transform the future of business. - Blake Mycoskie, Chief Shoe Giver at TOMS and bestselling author of Start Something That Matters

Move over Millennials, Gen Z is here. David and Jonah give a fun and informative introduction. This is a must-read for anyone looking to recruit, manage, and retain the best and brightest new workers. - Andrew Yang, CEO and founder of Venture for America, author of Smart People Should Build Things

David and Jonah understand the strength of the future. CEOs would be wise to pay attention to the opportunities presented by harnessing Gen Z’s power. Gen Z is agile, engaged, and empowered. Gen Z @ Work is a timely, fascinating read. - Richard Davis, chairman and former CEO of U.S. Bancorp

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