Jason Rubin, best known as a co-founder of Naughty Dog and co-creator of Crash Bandicoot, as well as his brief tenur as the president of defunct publisher THQ, has joined the rapidly expanding team at virtual reality firm Oculus VR, filling the new role of Head of Worldwide Studios.

“There have only been a handful of times in my life where I saw something that I knew would change everything. The awe-inspiring tech Oculus is building is a portal into an incredible world that my daughter will one day consider to be normal. The moment I put it on, I wanted to help define that future.

After decades of game innovation on traditional screens, the longtime dream of true presence inside a virtual world is finally here. Virtual reality requires an entirely different approach; from systems and protocols to game design and storytelling, everything is being reimagined from the ground up to deliver experiences that are entirely new and magical.

The very title "head of worldwide studios" reflects the massive expansion Oculus has undertaken since the success of its original grassroots Kickstarter campaign. Following its recent $2 billion acquisition by Facebook, the outfit is transforming into something that resembles a major games publisher, with software development studios now in Seattle, San Francisco, Menlo Park, Dallas and Irvine and some of the industry's brightest minds in its employ.