Environmental DesignThat Breaks the Fourth Wall

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Bringing A New PerspectiveTo Life in DTLA

When Polaris Pacific made one of their boldest real estate moves yet—moving into the iconic 777 Figueroa building in downtown LA—Allis was eager to take on their interior design. As chief collaborator in their recent rebrand, it was an honor and a challenge to not only translate the brand into an environmental expression, but to also curate a space ideal for everyday functionality with the flexibility for future growth.

Every moment in the office speaks to Polaris Pacific’s re-positioned branding: bold, ambitious and a steadfastly hungry to seek out what’s next. It’s a space meant to be explored; interacted with. To that end, Allis leveraged the space’s industrial materials and concrete flooring to bring out the impression of a gallery or showroom, providing an openness that fits the modern DTLA mood. Red, the color now synonymous with Polaris Pacific, is carefully used throughout for impact, with red piping on the ceiling acting as a wayfinding system, guiding the eye from one touchpoint to the next. The work of Rinzi Ruiz, an LA-based street photographer, appears on the back wall in black and white, warmed by walnut wood on the “tech wall” and other interior styling notes.

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Allis is an award-winning multidisciplinary creative studio with over a decade of expertise in crafting brands for some of the world’s most notable architects, hoteliers and new-to-world companies. With offices in San Francisco and New York City, Allis provides strategic insights and creative execution to various industries, including lifestyle products, real estate, hospitality, restaurants, retail and fashion.