Daily Search Forum Recap: March 20, 2009

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Can't Get That Golden Link? Go After a Link Off the Golden Link
There is an excellent WebmasterWorld on the topic of getting a "second tier link," as opposed to the link you really want. Wheel, the moderator of the forum, posted that it is not always easy or possible to get the .gov, .edu or aged link that all link builders dream about. When you efforts fail, why not go after those that have links from those "golden link" pages? Wheel explained: What I'll do is try

Using Multiple Header Tags for SEO
There is an old WebmasterWorld thread on the topic of how many header tags (i.e. H1, H2) you should have on a page and how you should use it. The thread was revived yesterday when Matt Cutts of Google answered a question on that topic on video. Here is the video: So there you have it. Don't wrap all your content in the H1 tag. You can use it multiple times on a page but

404 Pages Should Not Return 200 Status Codes
There are way too many sites out there that have their "Page Not Found" web pages return a 200 header status code, instead of a 404 code or a 301. The issue with showing a 200 code to spiders or others is that it means that your page that no longer exists, technically does exist. If you return a 404, it technically means the page does not exist. If you return a 301, then you

Happy First Day of Spring :: Logos From Google & Others
Today is the first day of spring and Google, Live.com, AOL, FriendFeed and others have special logos and themes live on their home pages today. It is also Nowruz, the beginning of the Iranian year and is a secular holiday - FriendFeed's logo is around that. Also, March Madness is this week, so we have a logo from DogPile for NCAA basketball. Only major search engine missing a logo today is Yahoo. Let's start with