adidas has today announced the Electric Boot Range – in four different models, each specifically designed for optimum performance for all positions on the rugby field.

Following more than 40 years of innovation, the range unveiled today continues to deliver the best in modern technology and rugby footwear. Inspired by adidas’ first rugby boot colourway, each boot is engineered with individual position movements and game requirements front of mind, catering to every facet of play.

Simon Cartwright, Senior Director of adidas Rugby says: “The range celebrates our history in the game, coupled with the most advanced, industry-leading design, tailored to each player on the field. We are committed to supporting athletes of all abilities, giving them the tools to write their own page in rugby history.”

The Electric Boot Range, available from July 1, is made up of the CrazyQuick Malice, Predator Incurza, FF80 Pro and the adipower Kakari.

Replacing the adizero RS7, all new CrazyQuick Malice is made for the mavericks of the team. With lightweight construction and textured upper, the boot is designed to optimise agility and speed. The unique stud configuration also provides ultimate traction while supporting lateral movements, ideal for an elusive running game.

For the kicking back, the Predator Incurza is the range’s most accurate boot. The soft hybrid upper will keep the foot dry and kicks true in all conditions. The reengineered TRAXION stud configuration offers the player maximum grip and acceleration.

With a unique 5×2 stud configuration and updated forefoot design, the FF80 Pro is specifically engineered for the loose forwards, providing improved stability, comprehensive lateral support and ultimate traction in all areas of play.

Arguably the hardest working boot in the range, the adipower Kakari is designed specifically for the tight-five. The boot is lighter, tougher and stronger than its predecessor, with dual density outsole and RPU construction, providing any forward optimum support in key areas such as rucking, mauling and scrummaging.

Whether the focus is controlling kicks, exploding off the back off the scrum, stepping through the opposition’s backline, or clearing the ruck, the Electric Boot Range supports players’ dedicated needs of play.

The range, varying from £100-£165RRP, will be stocked at adidas stores and major sporting goods retailers, rugby retailers worldwide, as well as online at http://www.adidasrugby.com.

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