Monday, August 23, 2010

The slides above are cell snaps from a floral design demo by Kevin Ylvisaker AIFD, PFCI sponsored by the local unit of Teleflora hosted by Brannan Street Floral Wholesale at the SF Flower Mart.

Kevin created all the arrangements in these photos. In the captions, I discuss points that he brought up as he created the arrangements, but overall his main points were:

Martha style arrangements are dead. Many people still like them, but that's not where contemporary design is going. Monotone and grouped designs are popular. Design is more spare and architectural, and not so much about round mounds of mixed flowers.

Turquoise will be the happening color of the year. Bright colors like lime green, orange, hot pink and bright purple are still trendy. Chocolate is out, and has been replaced by a warm gray/black Charcoal.

More flowers, less greenery. Use moss to cover foam if needed. Even garden style arrangements are more structured.

There was lots more information, and I was fascinated with how quickly and deftly Kevin could create design after design, while talking and joking the whole time. I would think these same trends are probably appearing in most creative endeavors.

About Me

Art historian, author, artist and researcher living in the
SF Bay Area. Emphasis on works on paper and exhibitions, in particular comic art, law
& pop culture and labor graphics (union labels). Owner of Neurotic Raven, which recently published On Reflection: the Art of Margaret Harrison and Dual Views: Labor Landmarks of San Francisco.