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Monday, September 18, 2017

Exploring fashion with Sue Mue

I spoke about this on instagram as to how I am yet to meet a soul who has not had the most impressive things to say about Sue Mue. A label that carries with it a lineage of three generations of pure fashion breed and a love for women's clothing so deep that it is almost synonymous with impeccable Indian wear in the country. What struck me as a pleasant surprise though was that Sue Mue manages to juggle a highly function Pret line with the most elaborate Couture range. 'Ariella', their fall winter 2017 line takes a global route with international architectural inspirations which also incidentally shines through in the colours and embellishments in the Couture line. My interaction with the clothing, from the time I first previewed it to the time I actually styled it has consistently surprised me. I could not believe how rooted in tradition, yet glamorous the garments looked in the store. The label really taps into the needs of a modern Indian woman who loves her off-shoulder style just as much as her nine yards of a 'paithani' saree. It's a need to wear her Indian garments in the most unpredictable of ways while still maintaining their austerity. The surprises did not end there. On putting on these garments I felt the instant connect with them. Not only did I feel like the silhouettes bathed my body in the most flattering ways but also just how stylish Indian garments could look without much accessorising. Without giving away any more of the magic, let me share with you my take on Sue Mue's Ariella.