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De Laurentiis plans to take Serie A global

Serie A has struggled with financial problems and dwindling attendances, but Aurelio De Laurentiis has announced a plan to buck the trend.

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Written ByPeter Hanson

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Napoli president Aurelio De Laurentiis says talks are taking
place about holding the first weekend of next season's Serie A in
10 different cities across the globe.

The division has experienced a decline in quality and also been
hit by financial problems in recent years, with Parma's woes a
prime example.

In an ambitious bid to raise the profile of Italy's top flight,
De Laurentiis has revealed that an idea to take live Serie A action
across the world is in place, with the likes of New York, London,
Paris, Jakarta, Beijing and Shanghai touted as possible venues.

De Laurentiis, who said the idea was not his, claims that the
plans are dependent on Serie A's television rights holder Sky
Italia.

"I'm working on a project with the league to hold the first day
of next season's Serie A in 10 different cities around the world,"
he told Radio Kiss Kiss.

"We're verifying the feasibility of the project, which aims to
help Italian football recover from a rough period."