An ingenious mobile app marketing strategy puts you in the lead of your competition and ensures users return to your app. Mobile application marketers know how ubiquitous mobile is. With over 1,600 apps being launched daily on the Google Play and Apple app Store, it is intriguing to succeed in a world eclipsed by apps….

App Store Optimization is not new to app marketers vying for user’s attention. The purpose of a well-optimized app store is to: Drive more traffic to the app Turn potential leads into sales Improve brand visibility of app developers Improve app ratings Having said that, app store optimization is a labour of audience’s needs, good…