Tag Archives: london olympics

October 26, 2012Comments Off on Chime in another controversial deal as it buys Lord Coe’s sports company for £12m

Much muttering in UK adland today about mini-marcoms group Chime Communications’ purchase of (Lord) Sebastian Coe’s sports consultancy company Complete Leisure Group for a reported £12m. Coe (left), who was chairman of the London Olympics, owns 90 per cent of ...

September 4, 2012Comments Off on Was the London Olympics another economic own goal for the stricken UK economy?

That’s a bit unsporting isn’t it? As the UK enjoys the Paralympics in the wake of the London Olympics it looks as though the much hoped-for boost to the UK economy hasn’t happened, or has been delayed anyway. Figures from ...

August 13, 2012Comments Off on Adidas celebrates Olympics with top trio of Beckham, Freddie Mercury and Jessica Ennis

Two of the faces of the just-closed London OLympics were a footballer who didn’t make Team GB (David Beckham) and a pop singer who died nearly 21 years ago but who featured strongly at the closing ceremony and whose anthems ...

July 30, 2012Comments Off on Audi shows how to exploit the controversial London Olympics with Audi City digital store launch

Audi is the most successful luxury car brand in the world at the moment, making big gains in the US and China and outselling BMW and Mercedes in the UK. Now it’s chosen London’s prime Regent Street shopping area (site ...

July 20, 2012Comments Off on David Beckham kicks off the Olympics for Samsung

How many times will David Beckham appear at the London Olympics in one form or another (including in person, of course)? Well he won’t be in the GB football team, having lost out to some aged Welshmen but here’s his ...

July 17, 2012Comments Off on Whoops – Marlon Devonish stars in GSK Olympics blockbuster but he’s not going to the Games

Picking sports winners for your ads is notoriously difficult and GlaxoSmithKline has committed a vintage howler in choosing British sprinter Marlon Devonish to front its campaign plugging its role as the official drugs tester at the imminent London Olympics. Sprinter ...

July 13, 2012Comments Off on P&G’s ‘Moms’ campaign from Wieden+Kennedy seems to be an Olympic winner

Getting your money back from the London Olympics is a poser for all the sponsors (BMW has said it probably won’t repeat its £300m investment at the next Games in Brazil) but Procter & Gamble seems to be scoring with ...

WPP chief executive Sir Martin Sorrell (left) has accepted an invitation from the International Olympic Committee to be a torchbearer for the Olympic Flame in the London Borough of Redbridge. Sorrell is scheduled to become one of 32 torchbearers in ...

July 5, 2012Comments Off on Anna Chromy ‘Olympic Spirit’ sculpture to play key part in post-Olympics East London regeneration

Czech sculptor Anna Chromy’s celebrated ‘Olympic Spirit’, epitomizing the spirit of the athletes competing at the London 2012 Olympic Games, is to be sold after the Games to help raise money for British athletes at the next Winter Olympics in ...