Magazine management - 16/21 Casa Vogue: the biannual supplement

Magazine management - 16/21 Casa Vogue: the biannual supplement

Article management - 16/21 Casa Vogue: the biannual supplement

Article management - 16/21 Casa Vogue: the biannual supplement

Casa Vogue is a supplement of Vogue. It comes out twice
a year, in April and in October. The magazine talks about
houses, but not in a traditional way. The idea that started Casa
Vogue was "Dress your home as you dress yourself". A house should
reflect the personality of its inhabitants, just like a dress. But
usually that's not the case.
We dress according to fashion because everybody does it, or we
choose dresses just because they were created by famous
designers. And our homes are also furnished according to
the latest trend or we even have interior designers make them, so
that they are full of designer pieces (and that owners can't
be blamed…).

Casa Vogue does not photograph obvious houses, full of
furniture and paintings that can be found in a thousand other
houses - depending on available funds. It's a work of
continuous research, trying to discover unknown material and
finding back plans of houses that were never actually made, or that
were made and later on -due to ignorance - pulled down, because
they weren't fashionable and trendy any longer (see Giò Ponti's
houses in South America).

Casa Vogue wants to tell stories. Real stories of
people who live in a different and unconventional way, in desert or
unexpected places, and who therefore live in extraordinary houses
not only for their beauty but also for personal eccentricity.

Casa Vogue suggests, finds and conveys inspirations,
ideas. And it offers dreams. Some photo shoots purposely
highlight the dreamlike aspect that gardens, houses and shelters
could have if they were arranged in a certain way. Tim Walker
re-invents ruined and abandoned houses, he turns them into
enchanted places, with objects, colors, animals and furnishing he
finds anywhere.

The magazine is composed - just like Italian Vogue - of two parts.
On the one hand front book with advertising and columns, on the
other one the editorial part, that starts from the point of view,
in which a text explains the content of the issue. The photo shoots
of the magazine are either commissioned to photographers or found
in the editorial office, or suggested by the various contributors,
artists or architects.

A magazine like Casa Vogue is all based upon ideas, creativity,
and has no rules. They never buy materials from agencies or that
had previously been published by other magazines. Everybody can
help by suggesting places, towns, houses, objects and projects and
that's why Casa Vogue is a unique magazine, which can't be
compared to any other home magazine.

It's often a way to enter hidden worlds, that are impossible to be
found, because it chases creativity prior to beauty - meaning
that kind of traditional beauty that anybody can understand. And
creativity is the only way to make something beautiful but
unique.