Posts tagged with Mobile Advertising

When Apple launched its iAd mobile advertising offering, there was reason to be excited. After all, Steve Jobs was promising something revolutionary, and betting against him was not for the faint of heart.

Unsurprisingly, major brands lined up to try out iAds. Yes, the minimums were high, and Apple exerted far more control over the creative process than was typical, but if the ads were as cool as its devices, all would work out. Or so the thinking went.

Social media is big. Mobile is big. So it shouldn't come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly.

According to comScore, the number of mobile users in the United States ages 13 and up who accessed a social networking or blog website has grown a whopping 37% in the past year.

What's more: nearly 50% of these users are social networking on a daily basis using their mobile devices.

Recently, Razorfish's Paul Gelb suggested that the spend on mobile ads could soon surpass the spend on television ads, even though television advertising currently has a hundred-billion-dollar-plus lead.

There is, of course, good reason to believe that mobile advertising's best days are ahead. Mobile penetration is significant, and smart phone penetration is growing rapidly.

When Steve Jobs introduced Apple's mobile advertising network, iAd, to
the world, he effectively said it would be a game-changer for mobile advertising. Although some of
us were skeptical, who would bet against him?

A year later, it appears that the skepticism was well-placed. iAd is, according to a new report by Bloomberg, floundering.

There are anticipated technologies that, despite capturing the imagination of technophiles, analysts and journalists, seem to just never arrive as soon as one expects or hope.

Mobile commerce and mobile wallets are good examples. Year after year, the vision and ambition are strong but the execution and usage is weak. However, there are a number of reasons to expect that 2011 is the year that a tipping point in the use of mobile phones as the ultimate shopping enabler becomes reality.

When you combine the world's most popular mobile and tablet computing devices with an advertising model that Steve Jobs himself was said to have called "revolutionary", you might expect overnight success.

But that hasn't exactly been the case for Apple and its iAd offering. Although it is far from a failure, it hasn't exactly upended the mobile advertising space -- yet at least.

The US mobile ad market will reach nearly $800 million in 2010. Nice,
but just a pittance compared to 2015, when mobile ad spending will
top $5 billion, according to data from mobile marketing research firm mobileSQUARED.

The
firm’s latest report analyzed the state of the US mobile ad market,
revealing that mobile search is the go-to marketing tactic as the
mobile ad network landscape continues to grow more tangled and complex.