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Black Friday Shopping Survival Guide

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A Smart Move

"If you do want to head out and battle the crowds, make sure your smartphone has a bar code scanner. You can find one in either the App store or Google Play store. Scan what you want to buy and the app should tell you if it's available cheaper either online, or at other stores. At the very least, use that as a tool to save some money in the malls before you buy." —Peter Shankman, digital branding and social media expert