Standardize on innovative, open platforms on a national digital network for scalability

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Growing the Digital Signage Economy

Economy Beyond $7 Billion Annually

Intel proposes a standardized approach for innovation and scalability

Introduction

In a few short years, digital signage evolved from a nascent technology with a highly fragmented ecosystem into a thriving, moderately well organized $7 billion industry. Sustaining that growth trajectory and building a long-term model for industry prosperity is the goal of Intel’s Retail Solutions Division. The division suggests three key strategies, all at various stages of implementation.br>1) Adopting standardized platforms and specifications to ensure interoperability among content and networks

2) Enhancing and innovating upon the current business and solution model in order to monetize the entire value chain and support all members of the ecosystem

3) Developing and deploying a global digital signage network which enables advertisers to reach audiences in many new locations

In a few short years, digital signage evolved from a nascent technology with a highly fragmented ecosystem into a thriving, moderately well organized $7 billion industry. Sustaining that growth trajectory and building a long-term model for industry prosperity is the goal of Intel’s Retail Solutions Division. The division suggests three key strategies, all at various stages of implementation.br>1) Adopting standardized platforms and specifications to ensure interoperability among content and networks

2) Enhancing and innovating upon the current business and solution model in order to monetize the entire value chain and support all members of the ecosystem

3) Developing and deploying a global digital signage network which enables advertisers to reach audiences in many new locations