Apparel buying behaviors can vary widely. Find out why and how.

According to a brand new shopper analysis, Apparel purchases happen in a variety of ways online. For example, the same amount of shoppers buy both one Apparel item and 5 or more items. And conversion rates can range from 27 to 187. In this Part 2 of a 2-part series, HookLogic explores buying behavior for clothing and accessories to reveal the behaviors that shape the trends we see today.