The additions were made as part of an effort to move towards direct business in Germany. Moving on from former distribution partner Trius Vertrieb GmbH, Adamson noted in a press statement that “direct sales and support would best serve Adamson in both Germany and Austria.”

"Most of our major competitors have offices or their own representatives in Germany,” stated Jochen Sommer, Director of European Operations. “As a country, we have a strong economy, and our GDP per capita is very impressive. The potential is clear. In addition to our German needs, we are also on the verge of unveiling Project Energia. This will be an unparalleled release for our firm. Our new generation of technology is exciting and forward looking, to say the least."