ALL ABOUT THE HASHTAG

Social Media is always changing, evolving and it can be difficult to keep up. We are often asked how and when to use hashtags. We have put together some information on do’s and don’t’s, banned hashtags to avoid and when and how to use hashtags based on each social platform.

DO’S AND DON’T’S FOR HASHTAG USE

DO

Be specific, for instance with Instagram be sure your hashtags describe the image

Brand hashtags should be about what you do or offer not just your company name (Examples: Ontario Travel #DiscoverON, Charmin – #tweetfromtheseat)

Use A/B testing on your hashtags and watch your analytics for the best ones to use

DO NOT

Make your hashtags too long, people will not want to type them and won’t find you

Use banned hashtags (see below for more information on this)

Have more hashtags than content

Follow for Follow (just because someone follows you does not mean you should)

Use hashtags on Facebook (See below for more information on this, or download our cheat sheet)

Use irrelevant hashtags on Instagram your account could be flagged as a spammer.

BANNED HASHTAGS

For instance, when posting at Thanksgiving a banned hashtag we were unaware of caused it to be blocked. Who knew #happythanksgiving was the culprit, chances are it is one of the new temporarily banned hashtags much like #dogsofinstagram. Time will tell. Here is a list of just a few of many partially banned hashtags:

#attractive

#brain

#cheeky

#date

#easter

#elevator

#goddess

#saltwater

#tgif

#women

#woman

#workflow

NEW PARTIALLY BANNED HASHTAGS

#dogsofinstagram

#books

#skype

I am sure you can understand that many banned hashtags are because they can or have been associated with the inappropriate content.

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