Alloy Revenue Up, Sponsorships Down

Alloy Inc. reported yesterday that revenue for its fiscal third quarter ended Oct. 31 totaled $110 million, a 4 percent increase from the same period last year. The company had a net gain of $1.6 million in the quarter.

Alloy, New York, a media, marketing, direct marketing and retail business targeting Generation Y, generated net merchandise revenue of $54 million, up 11.3 percent from last year's third fiscal quarter.

Reduced sales in promotions led to a 2.2 percent decline in sponsorship and other revenue for a total of $56 million.