The final version of AOL's new brand identity is slated to be unveiled on December 10, which is the day on which AOL will begin trading as a separate company on the New York Stock Exchange.

Karl Heiselman, CEO of Wolff Olins, which partnered with AOL to create the new brand identity, said in a statement that AOL wants to get away from a traditional monolithic brand identity.

"AOL is a 21st century media company, with an ambitious vision for the future and new focus on creativity and expression, this required the new brand identity to be open and generous, to invite conversation and collaboration, and to feel credible, but also aspirational," Heiselman said.