Paper iPhone displays ideas in a grid. This interaction model makes it easy to get an overview of your work and reorder ideas.

Switch between the text and image canvas to type, draw and snap ideas.

Ideas are represented as cards. Swipe to cycle through them.

The onboarding design used the 'Attract, Engage and Extend' framework to guide people through mandatory account creation, learning with quick video tips and a path to connect with other users.

We also conducted A/B tests to evaluate which onboarding path was most successful.

Paper iPhone

The new Paper iPhone app rethinks how to capture ideas on a phone.

We knew from research that people take many pictures and notes on their phones. How do we bring the ease and beauty of the Paper app to text and images? How do we design a new mental model that is still simple and playful?

I was 1 of 4 senior interaction designers working on Paper iPhone. My focus was onboarding and the mental model for idea creation. I also led all iPhone research sessions including focus groups, feedback sessions and usability testing.