Studio Kluif designed all the packaging for the take-away ice cream range for HEMA. The range consists of: premium ice cream (four flavours), waffle ice cream sandwich (three flavours) and children’s ice pops (two flavours). All HEMA ice creams are made from 100% natural ingredients. The sober, honest design of the premium ice cream suits the natural taste and quality. For the waffle ice cream sandwiches we used hand-drawn typography to accentuate the wholesome natural character of these products. The colours of the typography differentiate the flavours of the ice creams.