Amazon is to follow the method of fellow streaming service Netflix by releasing its next upcoming series in one go.

The TV studio division of the online retailer will release all 10 episodes of its new dark comedy Transparent at the same time in September in a move that reflects the 'binge' approach taken by many Netflix users.

The news was announced by Transparent creator Jill Soloway at the Television Critics Association press tour on Saturday (July 12).

Amazon has already released comedies Alpha House and Betas, both airing in a traditional staggered manner. However, Amazon executives have expressed a desire to adapt their model to releasing all episodes at once.

This would follow the method used by Netflix, which has launched full seasons of shows such as House of Cards and Orange Is the New Black immediately.

Amazon Studios executive Roy Prince said earlier this year that there is "a certain degree of enthusiasm" for the binge model and that "sometimes the only way to understand something is to try different approaches".

However, he did acknowledge that releasing a batch of episodes in one go can lead to the problem that "the social media conversation related to the show tends to decline more rapidly than with a normal show".

Transparent, a "darkly comedic story about an LA family with serious boundary issues", stars Arrested Development's Jeffrey Tambor, The Mindy Project's Jay Duplass and Gaby Hoffmann from Girls.

Amazon has other original series in the pipeline, including comedy-drama Mozart in the Jungle and crime drama Bosch.