Consumers who donate to an array of fundraising offers.
56% male, 44% female.

———- DATACARD DESCRIPTION ———-

THE DIRECT MEDIA MILLARD CONSUMER DONOR’S MASTERFILE – IDENTIFIES CONSUMERS WHO DONATE TO AN ARRAY OF FUNDRAISING OFFERS.
OUR DONOR MASTERFILE IS SCORED WITH PROPRIETARY PREDICTIVE RESPONSE VALUES. RANKING FROM 1-9 ARE BASED ON KNOWN TRANSACTIONS TAKING INTO ACCOUNT RECENCY OF PURCHASE, FREQUENCY OF PURCHASE ACTIVITY, AND DOLLARS SPENT (RFM) WITHIN EACH MARKET.