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The governing Conservative Party, since the death of John A. Macdonald in 1891, was disorganized. Following Macdonald's death, John Abbott spent a year as Prime Minister before handing over to John Thompson. Thompson proved a relatively popular Prime Minister, but his sudden death in December 1894 resulted in his replacement by Mackenzie Bowell, whose tenure as Prime Minister proved a disaster. The Conservatives soon became viewed as corrupt and wasteful of public funds, partially due to the McGreecy-Langevin Scandal. Issues like the Manitoba Schools Question had cost the party support in both French and English Canada.

Though Bowell nominally remained Prime Minister until the election was called, leadership of the Conservative Party had been functionally taken over by Sir Charles Tupper, a Father of Confederation and former Premier of Nova Scotia. Earlier, in February 1896, Tupper introduced remedial legislation to settle the Manitoba dispute, but it was filibustered by an alliance of extreme Protestants led by Dalton McCarthy and the Liberals. This filibuster resulted in Tupper abandoning the bill and asking for a dissolution. Parliament was dissolved on April 24, 1896, and, in accordance with an agreement between Bowell and Tupper that the latter would become Prime Minister following the election call, he became prime minister on May 1, 1896, thus forming the 7th Canadian Ministry.

Tupper argued that the real issue of the election was the future of Canadian industry, and he insisted that Conservatives needed to unite to defeat the Patrons of Industry. However, the Conservatives were so bitterly divided over the Manitoba Schools Question that wherever he spoke, he was faced with a barrage of criticism, most notably at a two-hour address he gave at Massey Hall in Toronto, which was constantly interrupted by the crowd.

The election saw a great change in the Liberal Party. While the Liberals had traditionally been the party for radical change and free trade, in the 1896 election, they embraced a much more conservative platform. That helped many of the traditional supporters of the Conservative Party move to the Liberals. The most important change was Laurier's support of the National Policy, an important cause to the powerful business interests of Montreal and Toronto. The Liberal campaign was directed by an ex-Conservative, Joseph Israël Tarte. Laurier was also a strong supporter of provincial rights, and a number of powerful Liberal premiers supported the campaign, such as Ontario's Oliver Mowat and Nova Scotia's W. S. Fielding, both of whom who won seats in the House and were appointed to cabinet after the election.

Ending up, the Conservatives won the most votes in the 1896 election (46.5% of the votes, in comparison to 45% for the Liberals). However, they captured only about half of the seats in English Canada, but Laurier's Liberals won a landslide victory in Quebec, where Tupper's reputation as an ardent imperialist was a major handicap. Tupper's inability to persuade Joseph-Adolphe Chapleau to return to active politics, as his Quebec lieutenant, ended any chances of the Conservatives winning that province.

Although Laurier had clearly won the election on June 24, Tupper initially refused to cede power, insisting that Laurier would be unable to form a government even if the Liberal Party won 55% of the seats in the House of Commons. However, when Tupper attempted to make appointments as prime minister, Governor GeneralLord Aberdeen intervened, dismissing Tupper and inviting Laurier to form a government. Tupper maintained that Lord Aberdeen's actions were unconstitutional.