How can I customize the subscription and unsubscription process of my mailing list?

Building an email marketing mailing list is indeed serious business. To that end we want to make sure you fully customize the process of subscription and unsubscription so that you get the best results possible, while keeping your potential newsletter recipients, your subscribers and even your unsubscribes happy.

Don't worry, customization is easy! Right below we will show you how deep you can customize the different subscription and unsubscription processes:

A. Generate a subscription form

1. Click on the Mailing lists button, located on the left side of your Dashboard page.

2. Click on the name of the mailing list for which you want to create a subscription form.

3. Click on the Generate subscribe form button, on the vertical bar that appears.

4. Select which fields you want your subscription form to have.

The Email Address field is selected by default and Name is also a readily available field. You can always add more fields on your subscription form and then select them here, so that your new subscribers provide exactly the information you want when they sign up for your newsletters.

5. The What your users see area shows you what your subscription form looks like. You can always use the subscription form as is, but it is highly recommended that you style it according to the look & feel of your website using CSS.

6. After you have created your fully customized subscription form, copy the code found on the Code behind area of the page and paste it on your site. Your subscriptions will be directly connected to your Moosend mailing list!

B. Redirect to a specific webpage upon subscription

7. Click on the List Settings button.

8. Regardless which option you have selected,

i) Use single Opt-in for this list

ii) Activate Double Opt-in for this list but continue sending to all subscribers

iii) Activate Double Opt-in for this list and only send to verified subscribers

you have to choose the Confirmation Page(s) tab.

9. Insert the complete URL address that you want your new subscribers to be redirected to.

10. Click the Save button to apply your changes.

C. Send a welcome email upon subscription

11. If you want to send a Welcome E-mail, you can do that only by selecting the: Use single Opt-in for this list option.

12. Define the Sender of your email from the drop-down menu, and fill in the Subject field right underneath.

D. Redirect to a webpage upon unsubscription

15. Select the Redirect After Unsubscribe tab.

16. Insert the complete URL address that you want your unsubscribes to be redirected to.

Why not use this chance to make a short survey of the reasons why your ex-subscriber decided to leave your mailing list? Is it due to lack of interest or perhaps due to the frequency of our campaigns? You can make most of this page in order to optimize your newsletters and your business.

17. Click on the Save button to apply your changes.

E. Customize the Unsubscribe Settings:

18. Click Account and then the Account Settings option.

19. Toggle whether you prefer to have list members who unsubscribe be set as unsubscribed from your entire account, or from that specific mailing list.

One very practical application of this option is when you handle different websites, with different products, which in turn have different mailing lists. If a subscriber decides to unsubscribe from a specific product's list, you can retain their subscription to the other product lists to which they have subscribed.