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Apple Primed for Original Video Content

Apple has its hands in nearly everything these days. The
company is ubiquitous in our society—look around and there’s a solid shot you
see an Apple device. The Silicon Valley giant has revolutionized technology, but
has been notoriously absent in another ubiquitous area: video streaming. That’s
about to change.

According
to a New York Times report, Apple
is about to go all-in to compete with video content streaming heavyweights like
HBO, Amazon, and Netflix. There are sparse details available (which is not
unique for Apple), but with an upcoming event on its Cupertino campus slated
for next week, the company is expected to announce a new foray into original
programming.

There are a group of Hollywood stars, producers, and studio
executives expected to attend.

Apple has thrown in its lot with music streaming services in
recent years with Apple Music, a platform that still notoriously plays second
fiddle to Spotify. Its attempt to compete with video streaming services with
its own programming seems a natural extension, and should give them more a
leg-up against the others because of the unique content available.

And there are rumblings about that, too.

Rumored to be in production include a new series starring
Jennifer Aniston and Reese Witherspoon, an exclusive M. Night Shyamalan
feature, and a Steven Spielberg reboot.

Those are some big names to announce on an initial rollout.

So Apple seems destined to carve out yet another area in
your life where its brand is ever present. We’ll see if it takes off.

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