Watch Your Favourite ITV Soaps on Virgin Atlantic Flights

British soap operas are a national institution and one of the things we miss the most when we go on holiday.

Now, thanks to our new partnership with ITV you don’t have to miss a second of the drama with the launch of a pioneering new in-flight catch-up service for two of the most popular soaps in the UK. With weekly updates of the latest episodes of Coronation Street and Emmerdale available on Virgin Atlantic flights, you can jet off for a week in the sun safe in the knowledge you can catch up on the week’s goings on in Weatherfield and Emmerdale as you fly home.

Catch up with the soaps on your way back to Blighty

We're the very first airline to offer the on-demand service as part of our award winning in-flight entertainment. Leading the way in red hot service in the sky, our soap catch-up service will launch in November, with new episodes downloaded each Tuesday.

"Here at Virgin Atlantic we're always looking for new ways to add to our customers’ experience every time they fly with us," said Reuben Arnold, our Brand and Customer Engagement Director. "This latest venture with ITV is another great example of this. We’re really excited to be able to offer our customers a chance to catch up on their favourite ITV soaps as part of our already outstanding in-flight entertainment package’.

"Soaps are the cornerstone of ITV’s prime time schedule and a key driver of national conversation up and down the country," said ITV's Director of Pay and Distribution, Martin Goswami. "We're thrilled to have teamed up with Virgin Atlantic to offer this brand new and exciting service enabling soap loving passengers to catch up on any episodes they have missed on board their flights.”

Here at Virgin Atlantic we’re counting down the days until the launch of our new service from London Heathrow to Detroit, with quick and easy Delta connections to more of America's best cities. From 1 June you can fly direct to Motor City then on to other great US destinations like New Orleans or Nashville – so pack a suitcase, book your flight and experience even more of what this amazing country has to offer.

Our 30th was a landmark year for Virgin Atlantic. We took delivery of our first Boeing 787 Dreamliner, launched our new Vivienne Westwood-designed uniforms, welcomed hundreds of new cabin crew recruits, and celebrated three decades in business. What’s more, we did all this with a film crew in tow and you can watch the results on primetime ITV1 this week.

Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.