SANTA CRUZ– While JUMP bikes have contributed to higher bicycle ridership, they have also retracted business from local bike shops.

JUMP bikes have taken more than half of the business at Pacific Ave Cycles, according to co-owner Daniel Strawn. His wife and Co-owner Rachel Strawn said bike sales, the majority being rentals, decreased by 25 percent last year.

“They can offer [rentals] at lower prices because they have free real estate from the city, we’re paying thousands of dollars to be here,” Daniel Strawn said. “They’re taking revenue from a lot of bike shops.”

Pacific Ave Cycles rents bicycles for $8 per hour and $25 per day.

A JUMP bike rental is $1 for 10 minutes and 10 cents per minute after that. A monthly pass costs $30 and includes 60 minutes of ride time per day. If you exceed 60 minutes per day with the monthly pass, the rate for additional ride time is 7 cents per minute.

There are 250 JUMP bikes in the city. More than 179,000 trips have been taken and more than 435,000 miles traveled on JUMP bikes, according to Public Works. Approximately 23,480 trips were taken on JUMP bikes in January, or about four per day, ranging from 1.84 miles to 32.6 miles, according to the bike share page.

“I’m concerned for the safety of people,” Rachel Strawn said. “There’s no good instruction.” She said when people come in to the store asking about JUMP bikes, they’re hard to explain when people don’t understand how they work.

According to City of Santa Cruz’s Annual Traffic Safety Report, bicycle injury crashes are down slightly from 2016, and have decreased by approximately 25 percent since 2015. City statistics specific to JUMP bike crashes and injuries are not available.

Stirling Eiriksson, owner of CycleWorks, rents a seven-speed beach cruiser for $8 per hour, or $30 per day and rents electric bikes for $15 an hour, or $60 per day.

Eiriksson said the number of casual rentals are almost half of what they were before JUMP bikes came to town in May. With lower sales, Eiriksson said they adapt by doing more mountain bike rentals. He said CycleWorks isn’t as tourist-focused as JUMP and caters more to families with baby seat rentals and helmets.

JUMP does not provide helmets for its riders, but it does offer discounts for purchasing them.

Bicycle helmets are not required for adults in California by state law, but bicyclists younger than 18 years old must wear a helmet, according to Eiriksson. In order to rent a JUMP bike, you must be at least 18 years old, according to the JUMP website.

Katie Herlihy, city of Capitola community development director, said the city is in the preliminary stages of considering a contract with JUMP and it would have to go to the city council for approval. She said Capitola is currently updating bike regulations on safety and parking standards. In a survey for Capitola residents, she said 89 percent of people were in favor of a regional, or countywide, bikeshare program, while 10.5 percent were in favor of a city-wide program.

Maria Esther Rodriguez, assistant director of city of Watsonville public works and utilities, said that Watsonville has not considered a bikeshare with JUMP.

“It’s not something that has been talked a lot about here,” she said. “It’s certainly an option that we can explore once we improve bike infrastructure more.”

Rodriguez said Watsonville still needs to create an action plan for Vision Zero. She said the city of Santa Cruz has expressed interest in the campaign, too.

Santa Cruz Neighbors, a city-wide nonprofit representing local neighborhoods and businesses, will have a meeting about Vision Zero at 7 p.m. Wednesday at the Santa Cruz Police Community Room, 155 Center St. Information: visit the Facebook page or email@santacruzneighbors.org.