Sachin Bhatia, co-founder of India’s top dating application Truly Madly, while talking to Priya Singh of BW Businessworld said a big number of youth are now moving to cities to study and for jobs and these people are looking ahead to meet new people and find a good match for themselves. Smartphones are making it easily accessible as you can chat anytime anywhere. Truly Madly mainly targets people in the 18-26 age group.