WEAR YOURSELF IN – THE TRUTH ABOUT AGING

You know that feeling you get when you slip into your favorite pair of jeans? That comfort and familiarity that only comes with authentic aging, wear, tear, and seeing you through thick and thin – literally. We want you to feel that comfort and confidence everyday.
For years the beauty industry has pushed an impossible idea of flawless youth, rather than embracing the natural aging process that enables us to reflect on the life we’ve lived and respect the wisdom and character we can impart on the world – one face at a time.
We’re not alone in this mission. Each month, we are partnering with bloggers, authors, entrepreneurs, risk-takers, role models and reflective women to share what Wear Yourself In means to them.