Program Scope

The Department of Design and Industry (DAI) offers a Bachelor of Arts in Industrial
Arts, a Bachelor of Science in Industrial Technology,
a Minor in Industrial Arts, and a Master of Arts in Industrial Arts.

The Bachelor of Arts in Industrial Arts (BAIA) is an interdisciplinary program which provides the student with an
opportunity to develop an individualized course of study in the areas of general design
studies,
visual communication design, and technology.
With the guidance of a DAI adviser, each student develops a major program including 21 units of DAI core courses
and a minimum of 24 units of electives. The individual program can be based upon a
technical concentration acquired in a community college or an equivalent technical program
to be completed during the degree work at San Francisco State University.

The Bachelor of Arts in Industrial Arts with Concentration in Product Design and Development (BAIA/PDD) is a program for students who intend to focus their studies on product-oriented design applications. The 60 unit major addresses the creation of industrial goods and services and concentrates on three principle aspects of design: process, people, and product. The BAIA/PDD incorporates the study of user-centered needs, relative to the responsible and resourceful implementation of technology innovation, materials, marketing principles, and aesthetic values.

The Bachelor of Arts in Industrial Arts with Concentration in Visual Communication Design (BAIA/VCD) is a program for students who intend to focus their studies on visual communication design applications relative to graphic design and digital media. The 58-unit major addresses a changing technological landscape and the resulting new opportunities for education and the profession in the realm of visual communication design. The design concentration prepares students for design study, research and practice, as well as flexible collaboration with other disciplines involving technology, user experience, and creative problem solving.

The Bachelor of Science in Industrial Technology (BSIT) is a management-oriented
technical curricula built upon a program of studies drawn from the Departments of Design
and Industry, Information Systems and Business Analysis, Mathematics, and Management. The
Bachelor of Science prepares students for technical leadership responsibilities with a
broad variety for industries including manufacturing, communication, transportation, and
utility services. Graduates in the field of industrial technology are prepared to function
as technical managers in industry. Preparation in the BSIT requires the student to choose
an emphasis in product development and manufacturing technology, graphic communication
technology, or electronics technology.

The Master of Arts in Industrial Arts (MAIA) offers two programs--one for the industry
professional and one for the public school teacher. The two programs have the same general
requirements but differ in courses taken and goals pursued. Students with a wide range of
backgrounds work with a graduate adviser to design M.A. programs which meet their career
goals. The student who already has an interdisciplinary B.A., usually continues deeper
into the original B.A. disciplines. The student who enters with a single subject B.A.,
perhaps from another university, frequently looks toward specific employment and adds
course work in a second discipline.

The Minor in Industrial Arts is designed to provide non-major undergraduates with a
broad exposure to applications and benefits of design and technology. Students will be able to obtain
a general knowledge of and foundation in professional design
and technology skills in respect to the enrichment of their primary major.

Faculty

The faculty of the Department of Design and Industry are highly qualified
design and technology
educators, researchers, and technology practitioners. The faculty comes from many
leading institutions of higher learning
across the nation. Each individual possesses unique skills and preparation; teaching as
well as advising responsibilities are always assigned to faculty members based on
individual strengths.

The department benefits from a pool of part-time lecture faculty to provide additional
strength in many instructional areas. Their experiences and involvement with industry and
technology are valuable assets to the program. Faculty members in the department
frequently participate in short courses, workshops, and conferences to upgrade
their skills and practice in changing technologies and new applications. The faculty is
actively involved
in various forms of design and applied technical research activities for the purpose
of instructional improvement, technical advancement, and professional contribution.

Facilities

The Department of Design and Industry is housed in the Fine Arts Building on the
western edge of the campus. Contemporary technologies, such as computer
graphics, computer-integrated manufacturing, digital electronics, and automation
systems are incorporated into the instructional/learning environment. The
facilities include digital laboratories for graphic design, interactive media,
CAD, 3-D surface and solid-modeling computer graphics, and computer-aided
manufacturing/rapid-prototyping. Technical laboratories are designed for the
study of manufacturing, material science (wood, plastics, metal, and material
composites), graphic communication (printing), electronics, product design and
development.

Career Outlook

Business and Industry

Middle Management
Project Management
Product Development
Sales-Buyer
Purchasing
Field Service
Technical Services
Job Development Training
Market Research
Production Coordinator
Quality Control
Research Technician

Advising

During the first semester and/or prior to admission to the department, all students are
required to enroll in DAI 370, Colloquium. Freshmen may also enroll in CA 100 or
AU 101, First Year Experience. A requirement of the Colloquium is to
meet with an adviser and complete a "Major/minor contract."

During matriculation and prior to the semester of graduation, students must
periodically check with
their adviser to update their major advising contract and program goal.

International Track

Design and Industry student majors may enhance their course of study by participating in the official Design and Industry Study Abroad programs in several locations. Eligible International Track students follow a particular course of study, upon consultation with designated DAI faculty, which integrates the overseas courses with the approved course requirements in DAI. All official SFSU Study Abroad students earn SFSU resident credit, and may use SFSU financial aid while participating in the program. For more information please check www.sfsu.edu/~studyabr.

Electives - Units selected with approval of Design and Industry adviser (12 units must
be DAI)

24

Total for major

45

Bachelor of Arts in Industrial Arts: Concentration in Product Design and Development

The concentration provides the most focused study in project oriented design and development applications within the DAI Department. The concentration is
interdisciplinary, incorporating the study of the nature and processing of materials as well as marketing and aesthetics. The design concentration prepares students for design study, research and practice relative to user-centered needs, as well as resourceful implementation of technology innovation, materials, marketing principles and aesthetic values.

Program

Units

Core Prerequisites (listed under B.A. program)

9

Core Foundation (listed under B.A. program)

12

Core Requirements

21

Basic Requirements

Units

PHYS 101

Conceptual Physics

3

PHYS 102

Conceptual Physics Laboratory

1

ACCT 300

Accounting and Finance Reporting

3

ECON 305

Economic Analysis for Non-majors

3

MKTG 431

Marketing

3

Total Basic Requirements

13

Concentration Requirements

DAI 321

Technical Drawing 1: Introduction to CAD

3

DAI 110

Product Design 1

3

DAI 342

Metals Manufacturing

3

DAI 344

Plastics for Design

3

DAI 424

Rapid Visualization

3

DAI 406

Model Development Laboratory

3

DAI 400

Product Design 2

3

DAI 521

Technical Drawing 3: 3D Solid Modeling

3

DAI 460

Automated Manufacturing Systems

2

Basic Concentration Total

26

Total for major

60

NOTE: Courses taken to fulfill core requirements may be substituted with
other courses by advisement.

The concentration provides a formal structure for our existing visual media studies incorporating graphic design and digital media in the BAIA program. The concentration is interdisciplinary, incorporating the study of design history, aesthetics, process, technology, materials, and marketing. The design concentration prepares students for changes within the industry, better aligning our graduates with contemporary methods, processes, concepts and nomenclature. Students in the concentration in Visual Communication Design will have the ability to understand the design and computer considerations of both print and digital media.

Program

Units

Core Prerequisites (listed under B.A. program)

9

Core Foundation (listed under B.A. program)

12

Core Requirements

21

Concentration Prerequisites

7

DAI 325

Graphic Design 1: Introduction

3

DAI 327

Digital Media 1

3

DAI 470

Portfolio Development

1

Concentration Requirements (select minimum of 4 courses)

12

DAI 424

Rapid Visualization

3

DAI 425

Graphic Design 2: Typography

3

DAI 427

Digital Media 2

3

DAI 525

Graphic Design 3: Advanced

3

DAI 527

Digital Media 3

3

DAI 627

Digital Media 4

3

Total for the Concentration

19

Concentration Electives - Minimum requirement is 6 of the 18 elective units must be in DAI: must be selected with the approval of DAI advisor.

The Bachelor of Science in Industrial Technology (BSIT) offers a
management-oriented technical curricula built upon a program of studies drawn
from DAI, Decision Sciences, Information Systems, Mathematics, and
Management. This degree prepares students for leadership across a broad variety
of technical industries.

Core Requirements
In addition to the basic requirements and foundation courses, a professional
emphasis is required of all students. NOTE:
the departmental colloquium must be taken during the first semester of attendance
in Design and Industry.

Foundation Courses

DAI 210

Industrial Science

3

DAI 300

Design Process

3

DAI 320

Drafting and Sketching for Design or

3

DAI 321

Technical Drawing 1: Introduction to CAD

DAI 324

Communications/Presentations

3

DAI 370

Colloquium

3

DAI 510

Industrial Quality Control

2

DAI 505

Research and Development Laboratory

3

Total core requirements

20

Professional Emphasis (see below)

17-18

Total for major

63-64

Professional Emphases
Each student completes course work in one professional emphasis.

A minor in Design and Industry consists of 24 units that are largely chosen
with an adviser to tailor the minor to the student's goals. One half of the course work for the minor must be taken at the upper division level.

The department offers the Master of Arts in Industrial Arts. This curriculum provides
students with the opportunity to:

Develop a specialized advanced study area in design and design technology,
design, and industrial studies.

Prepare for doctoral study in other institutions which emphasize research and
professional development in relation to the various aspects of technology.

This program is designed for students who want to:

Pursue professional development related to teaching, training, or administration in
program areas related to industrial and technology education;

Study visual communication design/graphic communications and/or product design
development from both an interdisciplinary
as well as cross-disciplinary perspective;

Develop further expertise in a specific area of design studies through an
individual, interdisciplinary-based program of study that focuses on specific goals.

Students pursuing this program come from a variety of occupational areas including:
education, service occupations, manufacturing, product design, visual communication
design, management, electronics, construction, power and energy, and small
business entrepreneurship.
Employment opportunities include preparation for career advancement/enhancement through
advanced study in design and related disciplines, acquisition of additional technical
skills, and continued research and development activity.

Admission to Program

The application process to the DAI graduate program is a dual application
process. One application for the university and a second application for the
department. The DAI Graduate Application for the Design and Industry Department
requires the submission of a statement of purpose; resumé; three letters of
recommendation; and a portfolio, evidence of creative work, technical work, or
written work.

Students entering this program normally present an undergraduate major in
design, engineering, fine arts,
industrial arts, or industrial technology subject major.
The department does accept students with other undergraduate majors in cases
where students desire to make career changes and/or wish to do advanced study in
design or technology related subject matter for enhancing career development and
professional growth. For non-majors, a minimum of twelve additional units are
required by advisement encompassing such areas as design; visual
communications design; graphic design; and basic tools, materials, processes knowledge and skills. For
a copy of the Design and Industry Department Graduate Student Information Form
write or call the Department of Design and Industry Office.

Advancement to Candidacy

A student is advanced to candidacy for a degree when the Graduate Approved Program
(GAP) is accepted and approved by the dean of Graduate Studies. All conditions placed
on conditionally classified status must be satisfied before a student develops a GAP. It
should be filed in the semester immediately preceding registration for the final six units
of graduate work. It is the student's responsibility to monitor his/her own progress and
to work with appropriate department advisers filling out appropriate university forms as
necessary and meeting published deadlines.

Written English Proficiency Requirement

As stated in the Graduate Studies section of the university Bulletin, each
graduate student must demonstrate the ability to write American English correctly and
effectively. Following university policy, the Design and Industry Department has two levels
of assessment.

Level One: Students must complete a department approved essay
examination; students who demonstrate by examination that they need additional work
writing American English will be referred to appropriate resources on campus and
additional course work in the English area will be added to their Graduate Approved
Program unit total upon consultation and in coordination with the DAI department graduate
coordinator. Level Two: Students can meet this requirement by the
successful completion of the written phase of the culminating experience work that is part
of either the Creative Work Project (DAI 894), or the Master's Thesis (DAI 898).

NOTE: It is the Department of Design and Industry's policy that a student
must have a comprehensive written proposal approved at the department level
within one semester prior to enrolling in either DAI 894, Creative Work Project, or
DAI 898, Master's Thesis.