Just the Answer – Anna Laestadius, Absolut Vodka

With interest surrounding the likely sale of Swedish spirits producer V&S Group growing by the day, there could be no better time to look at the company's flagship vodka brand Absolut and the opportunities on offer in the premium vodka sector. This month's Just the Answer is a two-part series, featuring an interview this week with Anna Laestadius, global brand director, Absolut Vodka, to be followed next week by Ian Jamieson of Stolichnaya.

Get full access to all content, just $1 for 30 days

A Message From The Editor

just-drinks gives you the widest beverage market coverage.

Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.