Japanese company SoftBank, meanwhile, has announced ambitions to invest in the "information revolution," especially companies that need substantial growth funding. SoftBank's latest slew of investments, many of which fall into the so-called Vision Fund, include chip company Nvidia and cancer treatment start-up Guardant Health.

Online commerce is a highly competitive field as Amazon corners more of the market. Chinese e-commerce platform Alibaba — which counts SoftBank as a major investor and strategic partner and Amazon as a rival — has also invested in Fanatics. Fanatics had no comment, and the companies were not immediately available to comment.