Jackie Orticelli said she hits the stores at 4 a.m., but not before doing her research online. Her tactic is to divide and conquer to get the holiday gifts purchased.

“I would probably go for the clothes first. My fiancé maybe is going to do the electronics first I would say. So I would say split up, don’t try to stick together, cover your ground,” Orticelli told CBS 2’s Hsu.