Tuesday, July 28, 2009

Every one of us has fears we'd love to conquer. Is it a fear of the water? A fear of heights? How about public speaking - does that get you spooked? Fear keeps us from reaching our fullest potential. Let's make the summer of 2009 the time that you confront and beat a particular fear. Choose one fear that you would like to beat and develop a plan to attack it.

The only way to beat a fear of anything is to approach it head-on and throw yourself into it. If you have a fear of water, use this challenge to sign up for swimming lessons. If it's public speaking, arrange to speak to a group of people on a subject you are passionate about. Don't put much thought into it - just jump in and go for it.Conquering a fear will be a tremendous attitude boost, and it will invigorate your personal brand.

I've discovered a great blog written by Hasan Shirazi called: Steps To The Top where Hasan discusses using socila media to improve your personal brand. The article is honest and direct. I love the comprehensive array of links to assist you in your social media efforts. A good source to bookmark for future reference. Enjoy!

Tuesday, July 21, 2009

Don't kid yourself, the competition is anxious to see your lifeless body behind them. Now is not the time to for a wait and see approach. Are your branding weapons locked and loaded? Now is the time to check your battle readiness outline:

• Increase value to your customers• Optimize your positioning strategy• Over deliver• Be the best at what you do• Upgrade technology to increase productivity• Use the web as a lead generating tool• Respond faster than anyone• Increase face-time with customers• Be totally accessible • Surround yourself with knowledgeable people• Improve your expert profile