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Yardsellr, The eBay For Facebook, Grows To 5 Million Strong, Rebrands; Launches Marketplace For Fashion. In November of last year, TechCrunch broke the news that Yardsellr, the eBay for Facebook (without the auctions), had raised $5 million in series A funding from Accel Partners.

At the time, the investment seemed testament to the growing interest in the value of bringing eCommerce to Facebook in order to expose it to, you guessed it, your social graph. Since then, Yardsellr has mostly remained under the radar, building out its platform and quietly growing its user base.
Buddy Media Launches Intelligent Facebook Data And Analytics Platform For Marketers. Fresh with new funding, Buddy Media, a company that provides Facebook Page and social media management tools to brands, is launching ConversionBuddy, a data and analytics platform for brand marketers.

Buddy Media provides an all-in-one social media management system to help create, manage and track social campaigns on Facebook. The platform lets brand managers agencies create, manage and track Facebook pages in a variety of languages to drive and increase user and brand engagement. Users don’t need to have any prior FBML knowledge to create pages on Facebook and can create sleek and interactive pages fairly easily.

ConversionBuddy allows brands to track connections to boost conversions by gaining insight into the number of shares, tweets, conversions and more. So brands can segment data by demographic and even determine which audience segment shares social content most frequently and which audience generates the most traffic and revenue per share.
Beta. ExactTarget Aims At Facebook Page Management Tools. ExactTarget joined the parade of Facebook page creation vendors with the release of SocialPages, an application for its ExactTarget Interactive Marketing Hub.

SocialPages features include things we’ve seen in numerous other Facebook page creation tools, such as: A drag-and-drop editor allowing for easy placement of design elements into branded Facebook pages;Inclusion of forms, YouTube videos, Flickr galleries, and the Facebook like button to the list of drag-and-drop options;The option of creating branded content both for public consumption and for only users who have liked the page;Real-time analytics, including impressions, fan total, clicks, likes, demographics, and top-performing content; andThe ability to associate Facebook pages with email, mobile, or other social media outlets, as well as integration of Facebook engagement with analytics and tracking.