Morocco has been influenced by several civilizations since Antiquity. Each has marked the land with an indelible imprint. This has produced an incomparable historical heritage. The different civilizations which have followed on from each other in Morocco have each influenced our identity. This undoubtedly explains the tolerance and open-mindedness of Moroccans. There are no culture clashes here, just meetings and sharing. Andalusian heritage, and the prosperity of many dynasties created treasures which now constitute the cultural, artistic and architectural richness of the country. From the 16th century, the empires of Arabic, Saadian then Alaouite origin ensured the unity and independence of Morocco. Today, Morocco is ruled by His Majesty King Mohammed VI, crowned on July 30th, 1999; he is the 23rd king in the Alaouite dynasty which came to power at the beginning of the 17th century. The monarchy ensures the unity of the country, and the reign of Mohammed VI is marked by a desire to build a unified and modern democratic state, which respects its traditions and its identity.

From trekking in the Atlas Mountains, staying in Kasbahs or sight-seeing in the beautiful old medinas of Marrakech or the beautiful and historic seaside town of Essaouira, Morocco cannot fail to delight the Western Tourist. Life here is a real treat for the senses, from the breathtaking scenery, to the beautiful arts & crafts, old palaces and gardens. Morocco is also known for its culinary delights. The food is seasonal and fresh and most of the riads pride themselves on having excellent chefs and even holding cooking classes for people to learn the art of tagine or traditional pastry making. Sport enthusiasts are also catered for with Essaouira being known as a great Kite surfing destination