This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.
From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction.
The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise.
This course is available in English.

100%オンライン

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

中級レベル

修了時間

約18時間で修了

推奨：5 weeks of study, 5 hours/week...

利用可能な言語

英語

字幕：英語

100%オンライン

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

中級レベル

修了時間

約18時間で修了

推奨：5 weeks of study, 5 hours/week...

利用可能な言語

英語

字幕：英語

このCourseを受講している学習者は

Chief Financial Officers (CFOs)

Business Developers

Entrepreneurs

Consultants

Account Managers

シラバス - 本コースの学習内容

週

1

修了時間

3時間で修了

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments.

Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7 分

What is the difference between AR and VR? And why do I care?6 分

What do you need to experience and enjoy VR or AR content?6 分

Content rules all around! In 360 degrees, content rules even more5 分

Show me the money. Billions in the AR and VR markets3 分

What does NASA, Ikea, BMW, and others do with AR and VR?8 分

How to go shopping in a virtual world? The retail industry experience8 分

My own virtual experience1 分

Succeeding in Marketing and Advertising with VR and AR12 分

What did we learn about virtual, mixed and augmented reality?3 分

Reading8件の学習用教材

VR, AR, MR and What Does Immersion Actually Mean?15 分

Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5 分

How VR And AR Can Enhance The Retail Experience10 分

A preview of the first wave of AR apps coming to iPhones10 分

How to Create a Content Marketing Strategy for Virtual Reality10 分

The Next-Generation of Virtual Reality for Brands and Marketing10 分

Augmented Reality: Marketing's Trillion-Dollar Opportunity10 分

Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10 分

Quiz1の練習問題

Test your knowledge about virtual, mixed and augmented reality28 分

週

3

修了時間

4時間で修了

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. ​It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided.

Blockchain technology applications and crypto currencies

This module introduces the fundamentals of Blockchain technology, as a key accelerator of the evolving customer engagement including and far beyond the crypto currencies. The module presents practical scenarios by industry and how Blockchain can change current business models to benefit the customer and client relationship and also discuss how Blockchain technology combined with IoT and AI creates synergies for organizations. Finally, we will provide a list of communities created around Blockchain. ​