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quinta-feira, 11 de junho de 2009

Nike Brazilian National Team/Ronaldinho – Recalling Great Moments

Since I’ve talked about Nike in my last post, I’m now going to remember two brilliant activations the brand has done.

The first one is from a series of very fun videos made with the Brazilian national team, in which it shares a bit of the behind the scenes with the general public. The brand used the team very well and made clear its relationship with it, further strengthening the relationship between the team, and therefore the brand, with the Brazilian people. Watch it below.

The second was a spectacular viral that the company created (more than 29 million views) taking advantage of a moment of brilliance from Ronaldinho. The video in which Ronaldinho kicks the ball several times in a row on the post spread through the web in an unbelievable way, generating spontaneous media, an intense discussion about its veracity and content to competitions created by various players. Watch it below.