Now to a restaurant chain T.G.I. Friday's with a first of its kind move offering all you can eat appetizers on its menu and could launch all new price wars at big chains so many people use. Rebecca Jarvis has that story for us. Reporter: Endless potato skin, mozzarella sticks, spinach dip and more. Their new summer-long promotion coming at a time when competition for cheap eats is heating up. First of its kind deal gives customers the option of choosing an appetizer and receiving unlimited refills for 10 bucks a person. The 50-year-old brand is the latest to wage a price war taking on chains like chili's and Applebee's. One app, two entrees, only 20 bucks. First time we've seen this. Reporter: In a statement they tell us the new endless appetizer promotion is part of their promise to customers to provide great food, great service, great value and great fun. But before you start loading up on their signature starters. There's a catch. There's definitely a catch. The restaurant said that you can only have one appetizer and they also discourage sharing. I mean how many mozzarella sticks are you going to eat. Reporter: The global chain boasts over 9,000 restaurants in 60 countries recently sold to a private investment firm. Their sales of $1.6 billion last year were down 4.7% from a year ago and this latest move may be seen as an effort to boost their bottom line. While the apps are endless the deals are not. You can get your endless fix until August 24th. For "Good morning America," Rebecca Jarvis, ABC news, new York.

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