YouTube Annotations have been hugely popular since launching, with “choose your own adventure” style campaigns popping up all over YouTube (like the hot wheels campaign). This new video series from Berlei Australia is a slightly different example, it showcases how brands can create interactive content that is more service, educational or information based through YouTube videos.

The Berlei Bra Fit Guide (created by The Campaign Palace) on YouTube allows customers to experience a seemingly personal lesson in finding the right bra fit by utilising the annotations feature to personalise the educational experience in letting the user select options that suit them at each point in the fitting guide!