Growing hops

Just heard about a new project called "Cardiff Hops". Buy a hop plant, harvest the hops and takes them to a microbrewery for a communal brewup. Not sure what happens after that
Its based on a similar project in Brixton Brixton Beer – harvest and drinking
The £20 Starter pack contents:
- One Prima Donna rhizome
- Hop twine
- Gravel
- Seaweed fertilizer
- Well rotted manure
Additional rhizomes are £10.
So, who grows hops and would you be part of something like this?
I did search http://www.growfruitandveg.co.uk/gra...ngs_63515.html

It isn't a golden hop though VVG. Wonder whether I could let it grow it into a defunct fruit tree. I've been thinking about a hop for a while - to eat the shoots (poor man's asparagus)- but no idea how it tastes.
Its tempting