“Vendors are also increasing their
online presence by launching various campaigns. They also hire celebrity
brand ambassadors to endorse their products. Such initiatives have
increased the popularity and ownership of their brands among the
consumers. Social media platforms like Facebook, Twitter, and YouTube
are also becoming powerful advertising avenues.”

In this report, Technavio
covers the market outlook and growth prospects of the skin
lightenersmarket in APAC for 2016-2020. Based on product
type, the market is classified into two segments: face care and body
care. In 2015, the face care segment dominated the market with over 70%
of the overall market share.

According to Brijesh Kumar Choubey, a lead analyst at Technavio for
research on cosmeticsandtoiletry, “Vendors are also increasing their
online presence by launching various campaigns. They also hire celebrity
brand ambassadors to endorse their products. Such initiatives have
increased the popularity and ownership of their brands among the
consumers. Social media platforms like Facebook, Twitter, and YouTube
are also becoming powerful advertising avenues.”

The key leading countries in the skin lighteners market in APAC are as
follows:

Japan

China

India

Demand for anti-aging products driving market growth in Japan

Japan is one of the fastest growing markets for skin lightening
products driven by the demand for anti-aging products. Japan
accounted for almost 30% of the beauty
and personal care productsof the APAC market. The US is
the second largest exporter of cosmetics to Japan followed by France.
Individuals who are 30 years and above are being targeted by skincare
product manufacturers through products like Wrinkle Smoother 35+ from Garnier.
Japanese women over the age of 30 are expected to account for more the
half of the beauty and personal care sector consumers in the country. It
is also observed that Japanese women spend more on skincare products as
compared to other women around the world.

Japanese consumers are very specific about the quality and safety of the
products they purchase. Under skincare products, skin lightening,
anti-aging, and moisturizing were the major segments in the country.

Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.

Skincare products have experienced the fastest growth rate in China

“Compared to other product segments, the sales of skincare
products have experienced the fastest growth rate in recent years in
China. Domestic products are more price competitive than imported
products. Creams and lotions had the largest sales volume followed by
face wash and body wash in 2015,” says Brijesh.

Products such as whitening creams, moisturizers, and sun blocks are
popular among male consumers in China. In addition, the increase in
awareness of skin lightening products along with the rise in affluence
has added to the growth of the market in the country. Affluent customers
are ready to spend more on premium skin lightening products as these
products are perceived to give better results.

There are more than 3,000 cosmetic enterprises registered in China, with
over 25,000 brands. Of all these brands, over 550 come from foreign
countries such as France, the US, South Korea, and Japan. International
players have been successful in increasing brand awareness among Chinese
consumers, more so as Chinese consumers value international brands more.

India: shift from functional products to more advanced and
specialized cosmetic products

In India, the premium global brands are increasing sales, as consumers
are moving from functional products to more advanced and specialized
cosmetic products. India is one of the growing consumer markets in the
world, moving from unorganized informal market to organized retail.
The demand for imported cosmetics product in India is driven by the
emergence of a young urban population with increasing disposable income,
along with a rise in the number of working women, and changing
lifestyle-oriented and luxury products.

Many international players like Revlon, Avon, Burberry,
Calvin Klein, Cartier, ChristianDior, Estée
Lauder, Elizabeth Arden, Lancôme, Chambor, Coty,
L'Oréal, and Oriflame are marking their presence in the
market. With an increase in the number of international brands entering
India, the competition has increased for popular domestic brands like Lakmé.

The top vendors in the skin lighteners market in APAC highlighted in the
report are:

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is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
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research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
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and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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