Peapod Joins OwnerIQ’s Branded Audience Networks

Advertisers can target online display ads to customers of Peapod.com

December 03, 2012 12:34 PM Eastern Standard Time

BOSTON--(BUSINESS WIRE)--OwnerIQ,
the inventor of Ownership Targeted media and developer of one of the
most advanced Real-Time media buying platforms in the industry,
announced today that Peapod
has joined its Branded Audience Networks.

“At Peapod we’ve built an incredible asset that’s used by millions of
busy online grocery consumers every month,” said Peapod Interactive VP
and Managing Director Tim Dorgan. “Looking at the advances in today’s
advertising technology, we saw an opportunity to partner with OwnerIQ to
further leverage this asset and create new kind of advertising solution
for today’s media buyer.”

OwnerIQ’s unique ownership-targeting capability enables advertisers to
target advertising based on the products and brands that consumers
either currently own or are considering. The company recently launched
its Branded Audience Networks product, partnering with top online
retailers to create innovative targeted-ad opportunities. The new
partnership with Peapod will transform the browsing behavior of Peapod
customers in 22 markets nationwide into ad-targeting opportunities
across the web.

Boston-based ad agency Mullen sees retailer-powered networks as big
opportunities for brands to influence consumer preference. The agency
recently launched a program for its client, Olympus, targeting a popular
consumer electronics’ Branded Audience from OwnerIQ, which includes
visitors to retail sites. “Giving brands access to their key retailers’
online audiences presents those brands, like Olympus, with a big
opportunity to influence their consumers’ purchase decisions and
potentially drive greater sell-through,” said Mullen Mediahub VP and
Group Digital Media Director Gina Preziosas.

About OwnerIQ

OwnerIQ is the advertising network that invented the concept of
Ownership Targeting. The company partners with over 250 top retailers,
manufacturers and publishers to transform their website visits into
unique Ownership Targeted media opportunities, and in turn creates
digital ad revenue for these partners.

OwnerIQ’s Advertising Solutions enables advertisers and agencies
to target an online display advertising message to consumers based on
the product and brand they own and/or intend to buy. This is Ownership
Targeting. In addition, their real-time cross exchange demand-side
platform ("DSP") OPTMS™ reaches 90% of the web.

OwnerIQ’s Media Solutions offers a complete and total end-to-end
solution that makes it possible for retailers and manufacturers to
generate ad revenue from their website or commerce platform.

Founded in August 2006, OwnerIQ is based in Boston and is led by a
proven management team of online media professionals. For more
information, please visit www.owneriq.com.