We don't need to show you more pictures of dead Albatross Chicks. As an environmental leader focusing on ocean pollution, you have heard of a future where the weight of plastic in the ocean equals the weight of all the fish in the ocean. This also has deadly implications for sea birds.

We are launching the "Save the Albatross Coalition" focusing on the Laysan Albatross as the "canary in the coal mine". However, the "plastic plague" impacts sea birds and sea life in every ocean around the world.

The sailor's companion, this great sea bird, is threatened to extinction resulting from the unintended consequences of discarded materials in the ocean that look like food and are not. Thousands of Albatross die on Midway Island and the 1,200 mile Northwest Hawaiian Island Chain due to ingestion of plastic debris that mimic food.

Our campaign goals:

. Educate consumers that there is no "away" and Zero Waste is the correct direction for social behavior.

. Bring attention to the unintended impacts of disposable plastics and other non-recycled materials.

. Spotlight the Albatross and what is happening on Midway Island and Northwest Hawaiian Island Chain.

Our campaign objectives:

. Motivate identified generators to pay for plastic cleanup on Midway and other Pacific Islands that are nesting areas for the Laysan and Black-footed Albatross.

. Bring producers to the table to draft responsibility plans for discarded plastic via buy-back purchases, minimizing plastic content in their products, and on recovery campaigns for vagrant plastics on land and sea.