McDonald’s Brazil Looks to Expand Along with Country’s Growth

The world’s largest fast-food hamburger chain, McDonald’s, is planning to expand along with Brazil’s ever-growing economy, increasing its presence in the country’s the mid-sized cities.

Since McDonald’s is sponsoring the 2014 World Cup and 2016 Olympic Games, both being held in Brazil, it provides the company with an opportunity to target the new middle class and cities whose population is around 80,000.

McDonald’s Brazil is responsible for 50 percent of Arcos Dorados’, McDonald’s developmental licensee in Latin America and 19 other Latin American and Caribbean countries, income.

President of McDonald’s Brazil Jose Valledor has said that with the expansion of McDonald’s in the country the company plans to hire four thousand more employees, adding to the 50,000 currently working in the restaurants.

McDonald’s Brazil has also looked to the future and has begun attempts at making the restaurants for “green”.

In December 2008, McDonald’s first green restaurant in Latin America was opened in Brazil. It combined the environmentally friendly practices from existing restaurants into a single project – the most efficient applications for efficient use of water and electricity, innovative sustainable building solutions and use of renewable and regionalized production materials.

In its first year of operation, the restaurant reported savings of 50% in the use of water and 14% in electricity.