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Hockey GM and Scouting CourseHundreds of Graduates Now Working in Hockey!

To earn a spot in the front office of a professional hockey team requires elite scouting and management skills. Our 8-week online Hockey GM and Scouting course, taught by Hockey Hall of Famer Harry Sinden, will teach you the skills teams need.

NEXT START
DATE
April22

Weekly Live Audio Chats
with Your Mentors

Wednesdays: 5pm PST/8pm EST

Class size limited to 25 students

What You Can Expect From Our Hockey GM & Scouting Course

Over the last 15 years attendance numbers for NHL games have steadily increased, resulting in greater revenue, more staff and higher expectations for success. Taking it one step further, since 2008 the NHL's most successful team, the Chicago Blackhawks, has topped the league in attendance numbers.

Successful franchises, rooted in elite talent evaluation and acquisition, are the ones that make the most revenue. Team recognize this and are placing a greater emphasis on hiring scouts with executive upside, like our graduates.

As part of this course you will learn:

Scouting and player evaluation including body type, mental makeup, playing ability and physical tools

How to identify players who will succeed in the NHL, KHL, and IIHF

Traditional scouting techniques vs. new high tech scouting methods

Evaluating college players as compared to major junior hockey talent in preparation for the NHL draft

NHL Draft War Room strategies

Responsibilities of a Hockey General Manager

How to run the front office of a hockey franchise

Capology and team building methodology

Player contracts, trades, acquisition and negotiation

Franchise, facility, and venue operations

The art of making a hockey scouting report

The language of hockey scouting

Steva Hockey Digital Software

Rinknet Scouting Software – used by NHL teams

Our graduates are working at all levels of professional and collegiate hockey, from the NHL, AHL, USHL, WHL, NCAA and beyond. Our track record of training successful hockey scouts and executives is exemplary.

You do not need to relocate to take this course, it can be taken online from anywhere in the world. Successful graduates have participated from the USA, Canada, Russia, Sweden, Finland, Czech Republic, Germany, Denmark, Latvia, Slovakia and many other countries.

If you are thinking about a career in hockey, SMWW is a cutting edge program that offers you the training, skills, vital networking, mentoring, and hockey specific training that will assist you in breaking in or advancing your career in professional hockey. They have hundreds of graduates now working at all levels of the game.- Brian Burke, Calgary Flames President of Hockey Operations

Understanding the Technology of Hockey Scouting

Like most professional sports leagues, hockey is embracing a shift to new scouting techniques using specific software for video analysis and analytics. Students in our Hockey GM and Scouting course will receive training and hands-on experience using the cutting edge technology being implemented by hockey teams worldwide.

Rinknet

SMWW has partnered with RinkNet scouting software to provide Hockey GM & Scouting course students with training on their top level scouting and player management software.

Since 1998, RinkNet has been providing hockey teams, leagues and scouts access to daily updated rosters, schedules and player information for all leagues worldwide. As a scouting tool, RinkNet is the most widely utilized software in the hockey world, with the ability to rank, analyze and obtain information from over 250,000 players in the RinkNet system.

Upon completion of RinkNet training, interested students are eligible to be paid on a per game basis to video games near them. RinkNet will pay out of pocket expenses including travel and admission.

Steva Hockey

In addition to RinkNet, students will receive training and instruction on Steva video analysis software, the NHL's official provider of scouting video content. The Steva hockey software allows coaches to easily analyze video of games and practices.

Video analysis is a growing trend in NHL scouting circles, knowing how to use this powerful tool could make the difference in your career.

Steva allows you to:

Scout opponents and recruits

Develop team and individual play through visual feedback

Improve the quality of practices

Create custom video streams

Produce team video albums

Many of our graduates have been asked by their local team to video and scout potential players. Adding Steva Hockey experience to your resume is they type of skill that will make you stand out from the crowd.

Sports Jobs This Course Will Prepare You For

Hockey management requires a versatile skill set; not just evaluating players and creating a competitive team and not just budgeting, operations and marketing. This cutting-edge course will prepare you to enter the world of hockey management with a diverse array of skills that will qualify you for any of these roles in the NHL, AHL, USHL, WHL, NCAA and beyond:

Meet Your Course Mentors

Harry Sinden

NHL Hall of Famer Harry Sinden is a living legend of the game of hockey, his name immortalized on the Stanley Cup twice, once as a coach of the 1970 Boston Bruins championship team, and again as an executive with the Bruins 2011 championship squad.

Over his 50 years as a coach, GM, President and Senior Advisor to the Boston Bruins, Sinden was instrumental in leading the team to a North American major professional record 30 consecutive playoff appearances, which included five Stanley Cup finals. Before getting into coaching, Sinden was an accomplished player, winning the silver medal as a member of the Canadian national men's hockey team in the 1960 Winter Olympics.

To learn the inside game of hockey from someone as experienced as Harry Sinden is a chance unlike any other.

Students speak directly each week with Harry Sinden, and after successful completion of this course you can add him as a reference to your resume.

Mike Oke

Since 2013 Mike Oke has been the general manager of the Peterborough Petes of the Ontario Hockey League (OHL) after joining the team three years earlier as the manager of player personnel.

Prior to joining the Petes, Mike worked with the International Scouting Service (ISS) as Chief Scout where he was responsible for day-to-day operations and managing the scouting staffs responsible for developing scouting reports on players eligible for the NHL Draft, as well as the WHL, QMJHL, OHL and CHL import drafts.

Mike also has a deep background in coaching having been an Assistant Coach in charge of video with Team Pacific at the 2008 World Under 17 Hockey Challenge, the Director of Player Personnel and Assistant Coach with the Oshawa Generals, an Assistant Coach at Wilfrid Laurier University of the Ontario University Athletic Association and Head Coach/Manager with the Trenton Sting of the Ontario Provincial Junior A Hockey League.

Oke has assisted with over 100 SMWW graduates acquiring jobs in professional and collegiate hockey. The team of Sinden and Oke can get you where you want to go!

Dr. Lynn Lashbrook

Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide has been working and teaching in Sports Management for over 30 years and has demonstrated a lifelong passion for helping students reach their career goals in the world of sports. In addition to his varied sports career, Dr. Lashbrook has served at the collegiate level as Athletic Director. During his years as the Athletic Director at the University of Alaska Fairbanks, Dr. Lashbrook brought UAF Hockey into the Central Collegiate Hockey Association. During his hockey years at UAF, Lashbrook mentored the rising young hockey coach Don Lucia who is currently the head coach at the University of Minnesota, where he has led the Gophers to five Frozen Fours and two National Championships (Although most people would agree, Don mentored Lynn!).

Dr. Lashbrook is currently President of the SMWW Sports Agency which includes professional hockey players and several certified NHL sports agents. He has worked in the business of hockey at the college level behind the scenes and administratively. You will love his unique perspective, high energy, and great knowledge of the big business of hockey.

All SMWW Courses include a live audio chat with Dr. Lynn Lashbrook and all SMWW students, once a week for the eight week course.

Why our Hockey GM and Scouting Course is Your Perfect Match

The popularity of hockey has tripled globally over the last 20 years, making it one of the world's most popular sports and a place where employment opportunities continue to grow. Unlike many sports, in hockey the search for talent is global, reaching from the Canadian tundra through Europe and back to U.S. soil.

At SMWW, we'll teach you how to evaluate hockey talent globally and how to manage a team.

Led by Hockey Hall of Famer Harry Sinden, who as General Manager of the Boston Bruins guided them to 30 consecutive years of playoff appearances, and Mike Oke, General Manager of the Peterborough Petes of the OHL, this 8-week online course will teach you the inner workings of the hockey industry.

While most online courses primarily consist of typing and watching videos on your computer – our online Hockey GM & Scouting course includes weekly audio chats with your mentors, allowing you to form a personal connection and ask questions of these legends of the game.

Let me repeat, you get to chat weekly about the hockey industry and scouting techniques with Harry Sinden and Mike Oke, and after completing the course Harry Sinden can be added to your resume as a professional reference!

SMWW is a quality organization. I have personally hired their graduates!- Mike Johnston, Former Head Coach Pittsburgh Penguins

Course Details

Weekly Audio Chats: A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Harry Sinden, Mike Oke, and Dr. Lynn Lashbrook. This is a tremendous opportunity to network within the professional and collegiate hockey industry and get to know your instructors and fellow students personally via the Internet. This is available via any online computer with a microphone. (A headset and microphone are included with your course materials.) Chats are as follows: (and they are recorded and archived so you can listen at your convenience if you miss class.)

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All training materials you will need are included in the course fee and will be shipped to your door.

Global Participation: SMWW students participate from over 140 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.

Military Discount: For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
For more information on the Military Discount please Click Here

Tax Write Off - (For USA Citizens): SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

What Happens After I Complete the Course?

Upon successful graduation of the Hockey GM & Scouting Course you'll have many options:

Become an SMWW Scout:

Graduates will be invited to join SMWWscouts.com, our network of professional scouts working across all sports and in all countries.

You will advertise yourself as a certified scout and trained evaluator. Teams, coaches and agents use this service to find qualified talent evaluators in areas they need them.

We become your match-makers!

The site will include your own webpage with your picture and biography, and samples of your best scouting reports. As a graduate of the Hockey GM and Scouting course you are eligible to apply for acceptance as a SMWW scout and be featured on this website free!

Work for a Team:

Our goal is to see all Hockey GM & Scouting graduates gainfully employed in hockey worldwide. SMWW will customize a hockey portfolio to assist you with your career, and Harry Sinden will be a reference on your resume.

Through our extensive network of professional and collegiate hockey teams and organizations worldwide, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your hockey career and help you find a position where you can be the most successful and satisfied.

Course Certificate:

Successful graduates of our Hockey GM and Scouting course will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self-train" yourself for higher positions within the sports business industry.

Resume Redesign Service:

Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers.

At SMWW, we'll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We'll help you craft a resume to highlight your new skills in Hockey Management and Scouting, include a reference from Harry Sinden, Mike Oke and Dr. Lynn Lashbrook, while optimizing it to reach hiring managers searching online.

We want you to be the next SMWW success story and we go to great lengths to help you get there!

Payment plans available (as little as $495 a month).
See if you are eligible for an economic discount based on your country of residence.
6 months free financing via PayPal for those who qualify and pay for the course in full.

Academic Credit - Undergraduate

Warner Pacific University, (WP), is a liberal arts college located in Portland, Oregon, USA and is accredited by the Northwest Commission on Colleges and Universities. WP offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit for Sports Management Worldwide courses may do so after completion of each course.

Success Stories

University of Minnesota Women's Ice Hockey Director of Hockey Operations

Mike Lukken

USA Hockey Marketing & Sponsor Services, Manager

Phil McRae

Columbus Blue Jackets, Scout

Alexandra Flynn

New England Scout, Neutral Zone

Rod Holt

Victoria Royals, BC Regional Scout

Manny Schmidt

NHLPA Certified, Owner Link Management International

Lisa Hollenbeck

Portland Winterhawks, Director of Hockey Administration

Jeff Baidoo

Minnesota Wild, Associate Account Exec, Fan Relations

Jeff Neal

Game Entertainment, Dallas Stars, Director

Dany Gelinas

Hockey Club Fribourg-Gotteron, Sports Manager of Youth Programs

Zachariah Ziegler

Los Angeles Kings Video Coordinator

Victor Nybladh

Buffalo Scouts, Amateur Scout

Shayne Toporowski

Chief Sales Officer at Prosharp Inc

Kyle Kosior

Chief Sales Officer at Prosharp Inc

Michael Poolar

Chief Sales Officer at Prosharp Inc

Phil Buchan

Chief Sales Officer at Prosharp Inc

Staci Moor

Chief Sales Officer at Prosharp Inc

Derrick newman

Chief Sales Officer at Prosharp Inc

Martin Dagenais

Head Coach and General Manager Ottawa Jr Senators

​Dave Cadelli

International Scouting Service, USHL Scout at ISS

Rob Sweet

Stephen Brown

Tyler Forsythe

Brian BurkeCalgary Flames GM

"If you are thinking about a career in hockey, SMWW is a cutting edge program that offers you the training, skills, vital networking, mentoring, and hockey specific training that will assist you in breaking in or advancing your career in professional hockey. They have hundreds of graduates now working at all levels of the game."

"SMWW is a quality organization. I personally have hired their graduates!"

EJ HradekNHL Network

"SMWW offers a tremendous opportunity for people to break into a career on the business side of hockey."

Testimonials:

Jay Dow

IF Björklöven Hockey Allsvenskan Scout

I wanted to touch base with SMWW as I have been living in Sweden for the past sixteen months. I've been working as a full time scout with IF Björklöven Hockey Allsvenskan since last September. Currently I am one of three full-time scouts in Swedish hockey.

I wanted thank Dr. Lashbrook and the staff at SMWW for all your help. The course opened many doors for me within the hockey community in Edmonton as well the course provided me an opportunity to develop contacts in Sweden and Finland. The course gave me instant credibility when trying to arrange interviews for the course assignment which was the most valuable part of the course.

Having a background in amateur sport administration but no experience in hockey I am still amazed I have my dream job. I owe it all to SMWW.

Cody Mallette

“SMWW’s Hockey GM and Scouting course was a great networking resource that helped me expand my network which lead to getting an internship with Ontario Hockey Academy and I am now an Assistant Coach with the Academy over more than 150 students.”

Andrew Lavoie

Thanks to SMWW I have recently been named the scout for two provinces for a Jr. "A" Hockey Club!!! This course has helped me to broaden my horizons in a sport that I am so passionate about. Following the last two weeks of the course, I was promoted from a territory scout to the New Brunswick and Prince Edward Island scout, thereby taking on the added challenge of scouting in two separate provinces for a Junior "A" Hockey team. I owe many thanks to SMWW.

Jens Casten

JC27 International Goalie Consulting

I was a Pro Goalie for 21 years and had to retire suddenly due to an injury, without any direction concerning my future career. I was immediately impressed with the SMWW concept and felt that enrolling in their educational programs could be greatly beneficial to my professional future off the ice. SMWW online education is the way of the future bringing the sports world together. SMWW chats provide an excellent forum for the exchange of ideas and relating of experience, and networking with people from all over the globe. I have just completed the Agent Management Course and will stay with SMWW as an Agent Advisor. I have also enrolled in the Hockey General Manger Course and am looking forward to the guidance of SMWW and EJ Hradek. I wish I had come across SMWW 10 years ago. Dr. Lashbrook is a great mentor with impressive knowledge and leadership.

Brent Coombs

Training Specialist, Global Training Centre

By having access to the CBA and learning what GM's have to go through in order to make sure they are within the guidelines in the CBA. Being able to interveiw the Director of Hockey Operations for the Calgary Flames was a great experience.

Patrick Costigan

Student, Mt. Royal College

In my eight weeks of taking the management and player scouting course it helped me to take what I knew from playing the game of hockey my whole life, and applying the skills I learned throughout the course and putting them into a package to help me enhance my trade into the scouting world of hockey. I like from week one how we started on the history of hockey and how the times have changed on to week eight where we able to apply what we learned right into the offices of pro-hockey teams. I recommend this course to anyone as it makes me feel more professional and I feel more confident in walking into any office and applying for a hockey scouting job. My favorite part was working with Rinknet and doing actual scouting reports. Thanks Sports Management Worldwide.

John Borgard: St. Louis Bandits

St. Louis Bandits

The Hockey Scouting and General Management course provided me with a strong foundation towards a career in the professional hockey business. In addition to working with the ISS and the accompanying RINKnet scouting software, I am now able to build a strong network with both current and future hockey professionals. Moreover, success with SMWW greatly improved the appeal of my resume and aided in 'getting my foot in the door' with a professional hockey organization.

Kevin Hopson

The Hockey GM Scouting Course was an unbelievable learning experience for me. Even though I have followed the sport since childhood and was already familiar with the business side of hockey, the course taught me several new things. For example, I never imagined that I would enjoy the scouting portion of the course as much as I did. As a result, I am currently pursuing a career in scouting and the course has already opened doors for me.

Ole Martin Ek

MA in Sports Managemnet

I feel the course helped me understand more of the mechanisms and written/unwritten rules that apply within the sport of hockey at different levels. I believe that understanding will help me as I find my career, as "knowledge is power" and "be comfortable being uncomfortable" is key in moving forward.