Mobile Persuasion

Mobile Persuasion engaged and inspired

Over 260 people came to Stanford University for the first Mobile Persuasion conference in 2007. Hosted by Stanford’s Persuasive Technology Lab, this “sold out” event brought together innovators, designers, and researchers interested in mobile technologies that change people’s beliefs and behaviors.

During one day 30 people shared their work in 10-minute presentations, followed by panel discussions. Those attending learned techniques for using mobile phones as platforms for persuasion in health, commerce, activism, and more. Some presenters shared new research results (for example, how to give motivating visual feedback on mobile phones), while other people explained mobile persuasion services their companies would launch in the near future.