“Wicked Campers has come under increasing pressure this week after an online petition kicked off by Sydney mother Paula Orbea gained national attention, triggering widespread calls for the company to remove explicit slogans form its vans.

“The petition – launched after Ms Orbea’s daughter spotted a Wicked van in the Blue Mountains with “In every princess, there’s a little slut who wants to try it just once” written on the back – now has more than 100,000 signatures.

“Ms Orbea has since received an email from the company, offering a personal apology and informing her that the slogan had been removed.”