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Rendered Speculation: Jaguar Crossover Concept

Adrian Hallmark, Jaguar's Global Brand Director, has already said the British-bred, Indian-owned luxury brand needs a crossover. While some may rightly argue that point, the fact of the matter is that a Land Rover-based 'ute wearing the classic Leaping Cat seems like a foregone conclusion at this point.
And that means it's time for some Rendered Speculation. Photo-manipulator extraordinaire Jon Sibal was commissioned by the boys from AutoGuide.com to combine the recently unveiled Range Rover Evoque with the current fascia and styling details exemplified most recently by the Jaguar XJ sedan... and the result is, well, pretty much exactly what you'd expect.

As for us? We're casting a great big 'No' in the general direction a Jaguar crossover, not that our vote counts for anything. As we see it, utility belongs in the Land Rover showroom and classic British luxury with a sporty bent operates from the Jaguar corner...

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Anonymous

4 Years Ago

I hate the idea, but Jag desperately need an influx of cash to keep it going. The Cayenne is a golden goose for Porsche, so, naturally, Jag wants one of their own. This could be it. If it provides a nice source of profits so that they can make sports cars, I say go ahead, but I'd like to see someone give Ian Callum and nice slap in the head to see if that knocks him back to his senses. The XJ is NOT his best work.

Anonymous

4 Years Ago

This guy has mad Photoshop skillz. I work on Infinitis every day and doing even the smallest area takes SO long to re-touch and this guy's doing the whole car! He understands the complex play of light and shadow very well.

Anonymous

4 Years Ago

I don't get it. Every Jaguar dealership also sells Range Rovers, so neither the maker Tata, or the sellers and really missing out on that segment of the market. Why crap in your brother's pool or try to diddle his wife?

Anonymous

4 Years Ago

Unfortunatly that is not the case. If every Jaguar dealer sold Land Rover, then they would be asking for a full size cross over in the Land Rover Range. However, the dealership networks are not alligned in this manner. I think only about 40% of the dealers share the same showroom.

The problem here is they need to make every Jaguar and Land Rover showroom shared. Then Jaguars should remain doing cars, Land Rovers should be Cross Overs, and Range Rovers should be Off Roaders. Obviously you can even split the Land Rover and Range Rover brands into its own marque if you wanted.

Anonymous

4 Years Ago

The rendering is, indeed, really well done. I think this would be a smaller Jag crossover. I think Jaguar might go the larger luxury route first, more of a car that could command the Range Rover's price range, $80-110,000. Perhaps a larger XJ-based tall wagon/hatch could prime the pump so to speak, for a smaller more affordable Jag crossover like this. I think the days of tall, all-wheel drive luxury cars is here to stay. I'd say every maker will have at least one in the near future.

Anonymous

Anonymous

4 Years Ago

Let me try to explain it.

There is probably a perception within Tata that the Jaquar customer who would like to have an SUV isn't interested in the look of a Land Rover and is looking for something sleeker and more "Jaguar-ish". As such they may be going to other manufacturers for their needs. Tata probably sees this as an opportunity to create something that will keep people within the Jaquar brand for their SUV needs.

You all may not like the Cayenne, for instance, but you can't argue that the strategy didn't work. The Cayenne is one of Porsche's best selling vehicles now and you can bet that a Porsche 911 owner who needs an SUV isn't really shopping Land Rover or even VW. They are buying Cayennes because it's the brand they love and is a good match to their other car.