Cómo Alex Fay comenzó su viaje en logotipos

Nombre de la empresa

Satisfaction Tutoring, LLC

Descripción general

I've been a tutor for 11 years, and started my own company 3 years ago. I focus mostly on SAT and ACT test prep. These are the college entrance tests for American students... and worry a lot of students (and their parents). I offer high school AP class tutoring, as well. I offer 1-on-1 tutoring (almost exclusively) and travel to the student's home. I've been basically a one-man operation from the beginning, doing most of the tutoring myself. I'm hoping to grow bigger but not huge, and a more professional logo seems like an important symbolic start to that process.

Cuéntanos a qué tipo de público quieres llegar

Although I work with high school students, the vast majority of my calls comes from their parents. Of those, it's usually the mother calling. So the parents of high schoolers are definitely my biggest target audience. My company prides itself on *not* being huge and corporate (unlike Kaplan or Princeton Review), and even when we grow a little bigger, we'll never outgrow that personalized feeling.

Requisitos

Most important:
I would like a logo that incorporates the text "Satisfaction Tutoring," gently highlighting the fact that 'SAT' and 'ACT' appear in the word 'Satisfaction.' I love the wordplay aspect of my company's name, and I've yet to find a design that shows it off well.

Secondarily important:
Incorporating an icon would be great, too.

Less important:
If you can use the entire "Satisfaction Tutoring, LLC" my lawyer would be happier, but I'm more than willing to be flexible on that. I care much more about it looking good.

I don't want:
Overly fancy, nor overly childish. Also, the word 'satisfaction' has sexual connotations to some people, and needless to say, that must be 100% avoided.

This will be used for:
My website, for sure, but also for business cards. Because it's a long company name, it will be important for the logo to look good in a smaller size, too, suitable for those business cards.

My current website:http://satisfactiontutoring.com/
I like the simplicity of the current logo, but that is literally all I like about it. Please surprise me, and I'll give feedback. Thanks!