Against the backdrop of a tight economy and shrinking budgets, the most successful agencies and marketers will be those who know how to use data to track, measure and optimise brands’ return on investment from marketing.
With the rise of digital marketing, marketers now have a wealth of data at their fingertips that they can analyse to uncover trends so that they can better understand marketing and advertising performance, as well as gain insight into customer behaviour that they can use ...

iPhone 6s, iPhone 7, whatever. All we know is that an upgraded iPhone is coming later this year and there are plenty of things flying around about it.
The world isn't small enough nor is it big enough to render Apple fan's squeaks inaudible, so while the company ripens in the Cupertino sunshine, the rumours will flow. That's why we've decided to introduce an entirely new iPhone rumour roundup article, encompassing what is likened to be the iPhone 6s and iPhone ...

Facebook has revealed that users can send money to other users using the Messenger app at no charge. Facebook Messenger payments will roll out first in the US over the coming months. The feature lets users connect their Visa or Mastercard debit card and tap a “$” button to send friends money on iOS, Android, and desktop.
One of the big benefits of sending money on mobile is the convenience of it, both in its easy way to send money and ...

It's the last day of SXSW Interactive, and finally the rain set in. Judging by the amount of cat love in Austin, rain is keeping people indoors today which is a good thing. Why? Because it gives everyone some time to relax; avoiding lines outside; not running around; not acting out their FOMO.
It's coming. #SXSW is the Olympics of #FOMO and we medal every year. pic.twitter.com/DJjNCb4y6R
— Dell Blue (@dellcreative) February 27, 2015
South By (short for SXSW) is the ultimate Fear Of Missing Out event. You ...

A US non-profit charity is using Bitcoin to build on Mpesa’s existing infrastructure, making the transfer from US Dollars to Kenyan Shillings that much easier.
Connie Gallippi is the founder and director of BitGive, a California-based charity that raise donations solely in Bitcoin. With over a decade’s experience in working with non-profits, Connie was attending a conference on Bitcoin in 2013 when she realised there could be an opportunity to demonstrate Bitcoin’s social value.
One charity that was already accepting Bitcoins as donations was ...

When the South African Press Agency (Sapa) closes its doors on 31 March, news sites across the country could face a massive content crisis. The news wire service has sent out a letter to its subscribers requesting that news sites across the country delete Sapa content from their archives.
This could mean sites across the country would face traffic drops and advertising revenue declines. News sites rely on their digital archives to generate traffic and advertising, usually via network advertising services ...

There are just too many great motorsport events and series to fit into a comparatively short weekend. Sadly because of this, many exciting moments go unnoticed to the oblivious racing fan. But that’s a thing of the past, thanks to Motorburn’s weekly roundup.
Formula 1 is back, and it's as boring as ever. We round-up the weekend's events from Melbourne. The V8 Supercars hosted a non-Championship event around the streets of Albert Park too.
Elsewhere in Europe, the 24H Series got its ...

While even people in the technology space might not entirely understand crypto-currency Bitcoin, you can't ignore its rapid growth. It's not about to slow down either. Right now there are around 1.3-million Bitcoin users around the globe and, according to Juniper Research, that number is set to grow to 5-million by the end of 2019.
Even with that kind of growth though, the research company argues that Bitcoin usage will be dominated by exchange trading, with retail adoption largely restricted ...

Facebook today announced a new advertising product aimed at people whose current country of residence is different from their home country.
According to Facebook, the service is aimed at providing relevant ads to the social network's 92-million or so expats. People in marketing, it says, can now connect with expats living within a given country (like expats living in Brazil) and expats originating from a specific country (like people born in Brazil living abroad). Nationality-specific targeting is currently available ...

Smart Villages is inviting East African entrepreneurs to form teams and come up with imaginative ways of distributing and implementing new or existing energy technologies for off-grid villages. It has also said that each team should at least consist of one science and engineering student or recent graduate from an East African University.
The winning applicants will earn a place in the Cambridge Development Initiative (CDI) summer 2015 entrepreneurship training course based at the University of Dar es Salaam and an ...

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etymology of meme

Meme(pronounced 'meem') is a word of Greek origin, referring to cultural ideas, symbols or practices transmitted from one mind to another through writing, speech, gestures or rituals. They are the cultural equivalent of genes, self-replicating and responding to selective pressures. British scientist Richard Dawkins introduced the word in the 70s during a discussion of evolutionary principles that explain the spread of ideas and cultural phenomena. (Wikipedia)