“I think women look sexy when they look like they aren’t trying too hard,” Peter Som said backstage. “What feels effortless? What feels easy? Effortless is a word I’ve been using a lot.” For Som Pop Art was his inspiration and the all-american optimism was his theme.

In the amazing print you can see the Pop Art inspiration very loudly (but in an amazing way) saying "hello world". That is a print I absolutely fell in love with the moment I saw it. And together with all the other looks it has a feeling of "I don't care what I'm wearing but I look gorgeous". Just how I like it!