Consumer Goods and Services

Moving to modern CPG

Mighty multinational consumer goods companies are falling while upstarts are rewriting the rules. The traditional model has passed its shelf life. Consumer engagement is everything: People want delightful experiences. They want personalized products and services—at the right time and most convenient place.

It's time for consumer products companies to sign off on fast innovation, get agile, harness technology and data, and move to modern.