We at Taste Magazine Cincinnati receive all kinds of press releases each month - most of which are interesting but may not have a place within the pages of our publication. This blog is their home and where you have the opportunity to judge their value yourself.

Wednesday, July 23, 2008

New Mocha Flavored Energy Drink Shot

BDI Marketing, distributors of the popular Mini Thin Rush® family of energy products, announced today the August 1st, 2008 release of its new mocha flavored 2 ounce energy drink shot Mini Thin Rush® A.M.™. The announcement was made by Karen Windle-Burcham, President of BDI Marketing.

Designed to provide people on the go with a highly energizing morning pick me up via a convenient 2 ounce liquid shot, Mini Thin Rush A.M. features a tasty mocha flavor, is sugar-free, and contains less than one carb per serving. Most importantly, it provides 6 hours of energy with less liquid and without the commonly experienced crash that is characteristic with competing high-sugar energy drinks.

Delivering renewed and instant energy, Mini Thin Rush A.M. ingredients include mega doses of Caffeine, which acts to increase mental alertness, and helps to provide an increase in energy levels; L-Taurine, an important amino acid involved in a large number of metabolic processes in the visual pathways, the brain and nervous system, and cardiac function; Vitamins B6 and B12, which provide natural boosts of energy; and Niacin, which helps the body process carbohydrates and fat efficiently.

“Following on the popularity and success of our berry-flavored liquid energy shot, we are pleased to announce the introduction of Mini Thin Rush A.M.,” stated Ms. Windle-Burcham. “Although marketed as a morning pick me up alternative to coffee, Mini Thin Rush A.M., like coffee, can be enjoyed anytime throughout the day.”

As reported in recent Mintel reports, energy drink sales continue to rise in the United States. The energy drink market reached $3.2 billion in sales in 2006, and in the last 5 year period alone, the energy drink category has seen a growth of 516%. Furthermore, it is estimated that there will be a 10.2% sales increase in the category through 2011. Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognized market analyst, Mintel produces some 600 reports into European, UK-specific and US consumer markets every year.

Mini Thin Rush A.M. join’s BDI’s existing family of phenomenally popular Mini Thin Rush liquid, gum and capsule energy products which provide 6 hours of energy without the crash generally associated with energy drinks. They are the ideal alternative to consuming high-sugar energy drinks. Introduced late last year the existing Mini Thin Rush® Liquid is a berry-flavored sugar-free energy drink shot that contains less than one carb per serving, Mini Thin Rush® Energy Gum is cinnamon flavored, and provides both energy and breath refreshment, while Mini Thin Rush® Capsules provide a high quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form