Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Home Insecticides in Morocco

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Executive Summary

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PROSPECTS

Home insecticides to continue growing over the forecast period

Home insecticides is expected to record positive growth over the forecast period in Morocco. The usage of such products will remain one of the main priorities of Moroccans, especially in large urban cities because of pollution.

No measures taken against insects by the government

Home insecticides in Morocco will continue to grow over the forecast period in terms of value (in both current and at constant 2018 prices) and volume sales. This is mainly because there are no serious measures taken by the government to combat the propagation of insects, pollution, and global warming in the country.

Television campaigns promote idea of home insecticides being harmful

Many television programmes that host some of the most popular doctors in the country warned against the dangerous use of home insecticides and their drawbacks on the skin, lungs and overall health. This may be one of the major threats to growth over the forecast period, especially as Moroccans are very self-protective over their health.

COMPETITIVE LANDSCAPE

SC Johnson retains lead of home insecticides in Morocco

SC Johnson continued to dominate home insecticides in Morocco in 2018. The company has a well-diversified product portfolio and also some of the most popular brands in the country, mainly Raid and Baygon.

Competitive landscape remains unchanged

The leading three brands of Baygon, Raid and Oro retained their positions within home insecticides in 2018, with the latter two gaining value share from the leader. Moroccan consumers tend to value international brands more than local ones.

Spray/aerosol insecticides remains most popular format

Spray/aerosol insecticides remained the most format of home insecticides in Morocco in 2018. Although there is a growing base of electric insecticides, Moroccan consumers remained strongly attached to the spray/aerosol format because it is widely sold across the country and is affordable.

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