Website 101: Making the Most of Mobile

The last post in our website blog series, we asses what technically (aesthetics aside) separates a good website from a bad one in this day and age?

There’s a clear relationship between high quality of website attributes and channel satisfaction, customer loyalty and positive word of mouth. So what separates a good website from a bad? Hint: It’s Mobile Optimisation!

MOBILE IS CHANGING THE GAME.

Now there are more mobile services than people, mobiles are creating a fundamental shift in how consumers connect, discover, share and transact in Australia.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours, according to research from Nectafy.** This means its more important than ever to have a website thats fully functional on mobile.

According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.*

More searches are done on mobile than desktop

According to reports from Search Engine Land, 40% of small businesses haven’t done anything to be ready for mobile. Is this you? Are you unsure if your website is mobile-friendly?

Here are some things to focus on:

MOBILE CENTRIC DESIGN.

Although your website may look beautiful on your computer, it may not look quite the same when viewed on a smartphone or other mobile device. It is crucial that your website uses Responsive Web Design (RWD), which enables a website to reformat itself in order to best be displayed on the screen it is being viewed on. As the move toward mobile continues to grow, RWD is vital to avoid alienating up to half your audience with a website poorly formatted for mobile.

CLARITY & SIMPLICITY.

A good website should be clear and simple; easy to comprehend and easy to navigate. It should take and few clicks and as little time as possible to reach the most important aspects of a website. Links to socials, address (opening in google maps), etc are small things that help make the experience easy. A bad website will be confusing, cluttered, and difficult to navigate. With a massive shift towards mobile, having an accessible website means optimizing for mobile devices.

UP TO DATE.

Content on the site should be clear, simple, and up to date. Generate genuine, authentic, content about your business, product/service offering, contact details and background story will help your SEO and provide accurate information for browsing users. Out of date information can hurt your SEO, damage your credibility, and set up incorrect expectations for potential customers.

The checklist below shows a full list of the elements that separate a good website from a bad one.

To find out if your website is ticking all the right boxes and packing the most power for your business, get in touch with the Marketing Experts in our Success Team at success@rewardle.com or 03 8593 4173.