Canon ImageRUNNER

The enterprise printer/copier environment is composed of similar-looking grey boxes and ruthless competition. Canon needed an angle of distinction and personality for their then-new imageRUNNER brand of machines and software.

We positioned the imageRUNNER as a multi-faceted, essential business tool, setting it head and shoulders above other printers and placing it at the heart of an effective and efficient enterprise. Its unique features were broken out and highlighted in various media, and each ingredient used as building blocks to champion the idea that business success is achieved when you run.