Today I have a great treat for you. My guest today is Chris Gero. Not only is Chris a great and very humble bloke, but he’s also the Vice President of Yamaha Corporation USA. So I feel very lucky to have had the opportunity to speak with this guy and be able to share that conversation with you.

Among other things Chris is also the Yamaha Artist Relations Executive and the founder of the Yamaha Entertainment Group. He is a Record Label Executive, Concert Producer, Film Director and Record Producer.

He's a really smart guy, and as I mentioned- very humble! During this interview, Chris gives me some really great insights and tips on how to approach potential sponsors- what to do and more importantly what not to do. We speak about a lot of other really cool stuff too but I really think that the gold in this conversation is Chris’ advice and take-aways about how to play it when you’re looking to get a sponsorship or endorsement.

Stephen Green is managing director of the SGC Media Group which umbrellas music marketing companies SGC, Title Track, Music Send and Collision Course (Episode 67 with Tim Price). SGC Media Group brings radio, TV, print, online and socials together to offer forward-thinking strategy and execution for labels and artists. Stephen also sits on the board of QMusic and ICIP, is a Music Australia councilor and is a previous BIGSOUND programmer.

If you’re listening to this and you’ve got the thought that you might like to become a publicist- there’s a ton of great information. In fact just the other day I was speaking with one of my music business diploma students who was considering publicity as a career after study, and after I played him this exact interview his mind was made up!