The trend setters flood to Milan for the September Fashion Week shows

Milan is leading the way in the fashion stakes as it draws in the crowds for the September fashion week shows with more than two thirds of hotel rooms in the city filled for the week (69.8 per cent on average for the nights of 17-24 September). Forward-looking data from TravelClick, the leading hotel market intelligence provider, shows an increase in bookings of 37.2 per cent on the September 2012 show dates at this point in the booking window.

The series of catwalk events that will show off the spring/summer 2014 trends kicks off in New York on 5 September where bookings are strong with a third of hotel rooms committed (31.3 per cent). London is showing solid year on year growth with an increase of 6.4 per cent in hotel bookings on the fashion week dates for 2012 and more than one in three rooms currently booked at this point in the booking window (34.5 per cent) for the 2013 event. London hoteliers are seeing real revenue drive from the fashionistas flocking to the capital with a rise in the average daily rate (ADR) of 13.3 per cent on the same week last year.

Paris plays host to the grand finale of the fashion week series and the French capital currently has more than 40 per cent of hotel rooms filled (40.7 per cent). With an ADR increase of 4.2 per cent on the show dates from 2012, Parisian hoteliers are seeing the revenue benefits from the fashion pack flocking to the city. For anyone planning a fashionable break after the summer holiday rush, there is still plenty of availability in each of the cities.

Info is based on data pulled by TravelClick on 12 July 2013 from 295 New York hotels with a combined capacity of 70,309; data pulled on 13 July 2013 from 88 London hotels with a combined capacity of 18,656, six Milan hotels with a combined capacity of 1,069 and 16 hotels with a combined capacity of 5,189.