Lee will also focus on production and development opportunities in the Asian market as he reports to Hideki Kunugiyama, managing director of Cookie Jar's Tokyo-based CPLG Asia/Pacific operation.

Privately-held Cookie Jar, best known for its "Caillou," "Inspector Gadget" and "The Doodlebops" cartoon series, expanded last year after acquiring Burbank-based DIC Entertainment for $83 million.

On the licensing side, Cookie Jar has recently expanded its portfolio of third-party brands, including representation for Varsity, the U.S. cheerleading and dance team apparel maker, and The Harlem Globetrotters pro sports entertainment franchise.