For anyone who works in the increasingly competitive cannabis industry, brand promotion is important for ongoing success. Only through effective brand promotion will your company achieve brand recognition, which, in turn, leads to brand loyalty—and brand loyalty is easier said than done. In the modern cannabis space, customers have an increasing number of choices where they can spend their hard-earned money. ...

New cannabis growers are making sure that they join the cannabis industry before it explodes. Many of them are hoping that the rapid growth and society's acceptance of cannabis consumption will help them to capitalize on the industry. These newcomers and even cannabis veterans are going to have to undergo a learning curve as it relates to cannabis product packaging. ...

A company’s brand is extremely important—and no place is this truer than in the cannabis industry. A brand and its related packaging speak to many aspects of the companies they represent. For instance, a medical dispensary will require a more serious tone and imagery than a recreational marijuana store. ...