“Doctor… Start Your Medical Practice
Marketing Engines!”

Want to increase your medical practice
income by 97 % within
a year using medical practice marketing
strategies and tactics?

Don’t
just sit therewhile
the government continues to siphon off your
practice income day by day. Take a minute
to look at the personal advantages of
marketing your medical practice. If you
aren’t a marketing expert or at least not
very well informed about marketing,
you can outsource that service to marketing
giants who will do it for you, or you can do
it all yourself. You’re probably already
applying the principles of marketing to some
degree in your medical practice… and you may
not even be aware of it.

The kicker is that you have to be
aware of a few simple things (a 6th gradercould
master in no time)about
marketing strategies. And that source
of information and knowledge is quickly
availableonline.
Just remember, if you outsource the
physician practice marketingjob,
you'll have to work with a group (or person)
you can trust to do what they say they can
do for you. How do you find that out? You
need to find the doctors already marketing
their own practices and ask them for their
advice. Then trust your instincts.

Physician
advertisinghas
been visible for years in all areas of the
media, but marketing your medical practice
is a completely different
thing altogether.

The eight major mistakes that most
doctors make concerning
marketing are...

Thinking that advertising and marketing
are the
same...
wrong.

The belief that marketing is ineffective
and excessively
expensive...
wrong.

Thinking you know as much about medical
marketing
as marketing expertsdo...
wrong.

Thinking you don’t need another job and
aren’t
qualified to do marketing of your own
practice...
wrong.

Not realizing the medical practice
competition can
easily put you out of business in 12
months...
right.

Not understanding that you’re running a
business
and must do as other businesses do to
survive...
right.

Not taking time to look at what’s
keeping your
medical practice alive and expand it...
right.

Clearly, the Latino Hispanic
marketing for medical practice is paramount
to those Latino physicians who are
increasing in numbers in our country and
need to make every effort to succeed. It's
evident that the medical doctors as
a whole are far behinddentists,
chiropractors, and other healthcare
providers in marketing their medical
practices.

Aren’t
you wonderingwhat
it is that you’re missing that they all know
about? Plastic surgeons are about the only
medical doctors who are taking this
challenge seriously.

Their
wives, husbands and families are delirious
over being able to easily pay for their kids
college education, to enjoy great prolonged
vacations, and to actually fund their
retirement plans early in their practice
careers... let alone their investments.

Now that I have a large amount of
marketing
knowledge and skills, I look back at my
35 plus years in active practice and
continue to beat myself up over how dumb I
was about the importance of marketing my
practice. However, I do have the comfort of
being able to push all medical doctors, even
other kinds of doctors, in the right
direction which can and will guarantee
medical practice survival in the changing
healthcare delivery environment. Please
take my advice and start your marketing
transition now.

If you are already
marketing
your practicein
a significant manner, learn new cutting edge
marketing trends and new strategies, improve
on the ones you now use, expand to
additional marketing strategies and tactics.

You are a salesman… whether you
like the label or not. Every
day you sell something to each patient you
manage. Any physician who has any
expectation or hope of somehow, in the end,
finally arriving at some affluent place or
status where failure in non-existent and
medical practice success is abundant, is
foolish.

Your practice income is critical
to your life style. Would you agree?
Everything you do involves money in one way
or another. Increasing profits in your
practice increases your life opportunities,
happiness and peace of mind.

Now, a bit of marketing
education

Advertisingtells
someone that a product or service is
available. The hope is clever wording and
design in the ad will suck you into buying,
or asking for more information (the hook).

Marketing
is a process. It starts with an idea
and ends only when a purchase is made and is
not returned. From one end to the other
research, testing, copywriting, graphics,
design, persuasion, emotional triggers, and
feedback are essential. Advertising is just
a wart on the marketing finger.

Since
our economy is now slanted to consumer wants
and needs,nothing
is more important in the doctor business
than finding out what the patient wants and
will buy into (like your instructions,
advice, recommendations for surgery and
treatment), and then providing that product
or service. And do it in a way that makes
them so outrageously satisfied with you that
they will happily do the marketing for
you... for free.

The
basic and effective principles of marketing
are applicable to every business in
existence. Don’t let anyone tell you
different. Once you get those in mind, you
win. It’s all a matter of deciding the
value it has
for your practice.

The author, Curt Graham, M.D.
is CEO of L & C Internet
Enterprises, Inc. For over 35
years he has written medical
articles, books, and reports for
his own medical practice, is
published in Modern Physician,
is a “Platinum Expert Author” in
EzineArticles.com web directory,
and SelfGrowth.com Expert Guide
for Health Education.

Begin your practice marketing
the smart way. The
instructional marketing courses
tailored for new doctors and
those others who choose to
increase their practice and
income is at your fingertips. Go
here and check it out.

Please feel free to copy, send,
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available to others who might be
interested. In doing so you
agree to leave the author’s bio
and article content intact.

Britney Spears’ Mother’s Publisher Delays
Release Of Her Advice Book, ‘Motherhood,’ In
Light Of Britney’s 16 Year Old Sister’s
Revelation She Is Pregnant

No, in case you missed this, it is a real
news item. Incredibly, Britney’s mother did
have a book of parenting advice and stories
from raising Britney coming out, and it was
not a “you might be trailer park trash if”
joke book. It was intended to be taken
seriously, and presumably would be and
eventually will be by a media that has
become, itself, a bunch of ignorant fools
barely able to read teleprompters and in
perpetual drool over celebrity.

The fact that this is news at all speaks
volumes about the sad state of affairs. But
here’s what’s REALLY comical yet also
instructive from this three way train wreck
– the mother’s statement expressing
puzzlement at her 16 year old’s pregnancy
because, quote (honest) “she always came
home before curfew.” You
may be smarter than a 5thgrader
or do math better than a chimp, but are you
dumber than Britney’s mother? Laugh. But are
you similarly guilty of such stupidity in
the operation of your business? Some
corollary examples:

Why should I spend all that money sending my
customers a monthly newsletter, holiday and
birthday cards, postcards every other week
and weekly e-mails? They know where we are
and what we do. I gave my front desk person
the script and even went over it with her.
She’s a good employee who would never steal
from me or agree with a customer that my
prices are too high and refer them elsewhere
or use time at work to shop on the internet.
After all, she’s always here on time and
never misses a day of work.

How many more of these can I list? Hundreds.
Of dumb assumptions used as excuses, for
being cheap in marketing to past customers,
negligent in managing employees, and more.
If you can’t see the sameness of these and
Britney’s mother’s asinine statement, you’re
either being deliberately obtuse or you need
an I.Q. transplant. Get this. NOTHING really
“sticks” anymore.

Nothing. With customers, you re-create
relationship (or lose it) DAILY. As assets,
they are increasingly perishable. ‘Customer
loyalty’ is a fiction. Your ‘story’ is
forgotten even if told repeatedly. They have
other things on their little minds, liketoday’sBritney
news up-date. There’s a book titled, I
think, ‘Ideas That Stick’ – orange cover
with duct tape; cute; but I do tend to
forget and jumble its title. It definitely
contains useful info about trying to make
ideas stick, but even using every known
strategy, you will only get stickiness, not
permanent stuckedness.

With staff, the entire job is forgotten
every weekend, the relationship with you is
inherently adversarial, familiarity and
longevity breed contempt, you never get what
you don’t constantly inspect, your rules are
viewed as arbitrary. In Lombardi’s day,
players wore coats and ties in public
because Vince said so. Today, Jimmy Johnson
(who exited coaching) says, at the pro
level, when the player is paid a fortune,
he’ll do nothing without being sold on why
it ought to be done, micro-policed in order
to remind him to do it, and then it’s a
50-50 shot.What should be isn’t.

To prosper you must adopt that as creed and
act accordingly. Or you’ll be explaining
your missed targets, lost profits, lost
customers, mess evolved behind your back and
even ultimate failure with statements as
dumb as Britney’s mom’s.

The WHY PEOPLE FAIL articles are provided by
Dan S. Kennedy, serial entrepreneur,
from-scratch multi-millionaire, speaker,
consultant, coach, author of 13 books
including the No B.S. series (www.NoBSBooks.com),
and editor of The No B.S. Marketing Letter.WE
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