Deltek, the leading global provider of enterprise software and information solutions for project-based businesses, today announced that Blippar has selected Deltek TrafficLIVE as the agency management software it will use for production and delivery of all projects. Blippar will use TrafficLIVE, the creative industry’s preferred agency management solution, to deliver consistent resource and project management processes that will ease the administrative burden of its creative staff.

Blippar is a new type of company and already a leader in the emerging discipline of Visual Marketing. The firm harnesses image recognition, augmented reality and computer vision technology to bring the physical world to life through smart devices.

To keep up with Blippar’s exciting, fast-developing creative service, Blippar needed the underlying business support of a world-class agency management system to strengthen its project management processes and improve visibility into on-going project work. With Deltek as its single, integrated platform, Blippar will benefit from company-wide reporting to empower decision-making and project delivery.

Deltek’s intuitive, user-friendly interface will enable studio project managers to schedule projects and resources quickly and efficiently, with full visibility and performance reporting. Creative staff can submit timesheets in a click, and not be hindered by process or administration. Across the entire business, Deltek will provide a robust framework for planning, delivering and reconciling projects, so Blippar can monitor progress and costs through every stage of delivery.

“Leading the pack in terms of creative innovation and technological evolution has always been at the heart of Blippar’s existence and business model. To keep pace with our rapidly expanding service portfolio and client roster, we needed to equip Blippar with an internal system to streamline our operations, provide visibility and ensure our team are accountable for performance. We selected Deltek, since it delivers what we need. Deltek’s TrafficLIVE solution is a powerful, integrated project and resource management platform that will unify our internal delivery processes and improve productivity,” said Andrew Graham, Chief Operating Officer at Blippar.

“Blippar is an exciting, new type of company, and we are thrilled to be selected as the company’s agency management partner. Deltek’s agency management solution is preferred by the global creative industry for two simple reasons – it is user friendly and incredibly powerful,” said Fergus Gilmore, Managing Director of Deltek UK. “Companies such as Blippar cannot afford to be hindered by internal processes that restrict their ability to deliver imaginative and award-winning creative projects. Deltek can more than handle all the rigour that a project-based company demands, and it supports the entire project workflow from inception to reconciliation, ensuring creative success and bottom line profitability every step of the way.”

About Blippar
Blippar™ is the world’s fastest growing image recognition and augmented reality app. Utilizing proprietary, best-in-class image technologies, Blippar™ enables users to instantaneously pull interactive, informative digital content directly from the environment around them, their favorite publications, brands and objects via their iOS, Android or Windows devices. Since launching in the UK in 2011, Blippar™ has expanded rapidly, partnering with some of the biggest and most exciting media owners and brands in the world -- including Nestlé, Condé Nast, TIME Inc., Procter & Gamble, Kraft, Heinz, PepsiCo, Coca-Cola, Anheuser Busch, and Jaguar. To learn more, visit blippar.com.

About Deltek
Deltek is the leading global provider of enterprise software and information solutions for government contractors, professional services firms and other project- and people-based businesses. For decades, we have delivered actionable insight that empowers our customers to unlock their business potential. 20,000 organizations and millions of users in over 80 countries around the world rely on Deltek to research and identify opportunities, win new business, recruit and develop talent, optimize resources, streamline operations and deliver more profitable projects. Deltek – Know more. Do more.® http://www.deltek.com