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Graphic Design Worksheet

Graphic Design Project Inquiry

(Fields marked with an * are required.)

Purpose

This is your opportunity to tell me about your graphic design project and what you would like to achieve. The more information you give me here, the better the solution I will be able to provide. Please ignore any questions that are not relevant.

Business Snapshot

What’s the name of your company?

Your website?

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What budget have you allocated for this project? Please be honest and I will tell you what I can and can't do.

What Are We Doing?

Please check what you need:

Brochure

CD cover

Logo

Business card

Packaging

Publication (book, magazine, newsletter)

Advertising

Other

Please specify:

How frequently do you plan to publish?

Do you need help finding a printer for this project?

Yes

No

Please list your preferred printer's website here.

How do you plan to create content for this project?

Please describe your ideal timeline for completing this project.

Design Concept

Please tell me about your ideal customers. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Please tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?