Targeted Buying

ByDoctor® is the industry’s first and only HCP level, cross-channel, targeted media buying tool.

In our commitment to advancing audience acquisition, we developed ByDoctor®, the industry’s first and only HCP level, cross-channel, targeted media buying tool. This revolutionary technology platform empowers our media buyers to target their buys to your specific audience. ByDoctor® mitigates risk, is promotionally agile, and enables you to spend on the right doctors – down to an individual level.