We Heard You Saucy Americans, Heinz Mayochup™ is Finally Here!

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PITTSBURGH & CHICAGO--(BUSINESS WIRE)--The wait is over! Heinz Mayochup sauce, the delicious blend of
mayonnaise and ketchup that divided the Internet earlier this year, is
officially making its U.S. debut, and Heinz is letting America
decide who gets the first taste.

From now through Tuesday, September 18, condiment lovers can vote on
which city will get to try Heinz Mayochup before the product hits
store shelves this month. The city with the most votes on Twitter.com/HeinzKetchup_US
will be rewarded with a food truck takeover, complete with free samples
of Heinz Mayochup…and, of course, fries for dipping.

“After seeing the unprecedented passion surrounding this product,
including the nearly one million votes on social media and 500,000 votes
in favor of bringing it stateside, launching Mayochup in the U.S. was a
no-brainer,” said Nicole Kulwicki, Director of Marketing for Heinz.
“We’re excited to officially welcome Heinz Mayochup sauce to the Heinz
family of products, including ketchup, mustard, BBQ sauce and our most
recent addition, Heinz mayonnaise.”

In the running to receive a first taste of Heinz Mayochup are the
three cities whose residents were most passionate on social media about
bringing Mayochup stateside earlier this year: Culver City (CA), Chicago
and Brooklyn. Fans will also be able to cast their vote for a city of
their choice. The city that receives the most votes will experience a Heinz
Mayochup food truck takeover.

Heinz Mayochup combines the delicious taste of mayonnaise,
ketchup and a special blend of spices. Available in 16.5 oz. squeeze
bottles at a suggested retail price of $3.49, Heinz Mayochup can
be purchased at most major retailers including Walmart.com.

Founded by entrepreneur and food quality pioneer H.J. Heinz in 1869, Heinz
has been a staple in American households for almost 150 years. Heinz
is best known as the maker of America’s Favorite Ketchup® with 650
million bottles sold annually. The Heinz ketchup portfolio now
includes varieties to meet every consumer taste, including Organic,
Simply Heinz, and Heinz Sweetened only with Honey. Heinz
has continued its commitment to delivering great tasting, high quality
products by expanding its family of products to include other favorites
like Heinz Yellow Mustard, Heinz Regional BBQ
Sauces, and now Heinz BBQ Baked Beans and Heinz Real
Mayonnaise. Whether it’s at the local diner, at the dinner table, at
picnics or at barbecues, Heinz can be enjoyed with family and
friends at any occasion.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,Smart
Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit www.kraftheinzcompany.com.