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Tanka Bar team member Jenice Johnson, marketing and communications manager, is searching for her inner cavewoman. This was a direct result from reading up on primal and paleo diets after Mark Sisson, an advocate for the primal lifestyle, offered Tanka products up in a giveaway on his site marksdailyapple.com.

She's putting it all out there -- the successes and the mishaps with a little help from the online community.