The Ultimate 2020 Marketing Planning Kit

Guides, templates, and how-tos that will help you dominate your 2020 sales & marketing plan.

Marketing is Hard. Leighton Interactive Makes it Easier.

We are data-driven like there’s no tomorrow. One stat that has been particularly sticky for me once I read it? Via CoSchedule, “Marketers with a documented strategy are 313% more likely to report success.” Strategy. How does that word make you feel? Stressed? Flustered? Incapable? Pressured? Or have you embodied it — instead feeling inspired, motivated, capable, crushable? For a lot of marketers, strategy feels … unattainable or ambiguous. What does it even mean? Where do I even start?

Well, you can start right here by downloading our all-in-one massive marketing kit. Don’t worry; massive doesn’t mean overwhelming. We included everything necessary to craft your own marketing strategy no matter your role or size of company. Everything is scalable, and everything is pretty clearly laid out within. If you need some help working through these resources, we’d love to chat. You can get in touch with our new business team.

Marketing Requires Elbow Grease & a Big Toolbox

A List of Our Can’t Miss, Love-So-Much Tools.

HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

Hotjar is a powerful tool that reveals the online behavior and voice of users. By combining both Analysis and Feedback tools, Hotjar gives users the 'big picture' of how to improve a site's user experience and performance/conversion rates.

Canva is a simplified graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.

BuzzSumo is a research and monitoring tool. It allows users to find content that is most shared on social media channels. Users can enter their own domain or another domain, and see what has been shared socially. Easily find influencers related to particular topics.

AHREFS is a digital marketing analysis tools used for preparing audit report, backlink analysis, URL rankings, competitive analysis, and more. It is used extensively for SEO analysis and is also useful for keyword analysis and website rankings.

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

The Leighton Interactive Methodology

We hope you found this strategy toolkit helpful as you map out your future marketing & sales plan! At Leighton Interactive, we specialize in combining data, research, creative, and tactics to help address the areas we outlined above and align marketing and sales efforts. Our goal is to always help our clients move the needle on their business and revenue goals. If you're interested in seeing whether we are a good partner fit to help your company accomplish goals, let us know. We'd love to start a conversation.

About Leighton Interactive

Leighton Interactive is an inbound marketing agency headquartered in St. Cloud, MN. It began operating in 2009 as a two-person website design company and has quickly grown into a full-service agency with a wide range of inbound and digital service offerings. Leighton Interactive acquired their second location in Green Bay, WI in 2017 and now has more than 25 employees. Our team has worked with clients throughout the midwest and nationwide from various business verticals. Interested in learning more? Check out our website.