The “right” time frame

Dairy cattle (also called dairy cows or milk cows) are cattle cows bred for the ability to produce large quantities of milk, but initially the cow upfront costs the farmer more time and money. The farmer understands the “right” time frame, and that overtime the dairy cattle will produce large amounts of milk over her lifetime.

The too big to fail companies can start a project knowing that it will take years to pay off.

The struggling entrepreneur and freelancer might be only willing to invest a few days.

Venture capital (VC) – the financial capital provided to early-stage, high-potential, high risk, growthstartup companies, particularly for web companies, on average changes the time frame. It means that the feet on the street entrepreneur can make longer term investments, building assets that scale instead of cashing them in daily.

Governments do some of their best work when they take on projects with longer time frames that would frighten away even large companies. You’re going to wait how long for that bridge, that downtown area, that bypass highway to pay off?

One interesting side effect of going public is that companies that use venture capital to lengthen their time frame suddenly (in the blink of an eye) have to switch gears to a time frame that’s measured in days or quarters.

And one resourceful note: if you’re having a difficult time selling/working with or for an organization, it might be because you don’t understand each other’s time frame.