Outsourcing is the mot du jour in the global markets today. Every company in the global business economy wants to outsource & benefit on various fronts most importantly – the cost factor. Global business firms today need personalized solutions & advice that can be made available in custom-made models from experts that can deliver it. The current market dynamics indicate that outsourcing, if clearly thought out and prepared, is a fruitful and strategic move with many advantages. However, there are three questions before we actually execute this practice:

All your online business processes. The way we go about doing them take our competitive advantages in the online medium and customize them according to your industry; it is after this they are aligned to your offline business processes. The following diagram shows the driving factors of these processes.

We specialize in each of these functions in a competitive manner. The approach to delivering these business processes are in alignment with your offline business processes at all times. The business processes could be defined in a different manner for different industries; using the following parameters:

Business Objectives (sales, traffic, leads etc.)

Technology Requirements

Marketing

Revenue

Measurement (traffic, insights etc.)

Business Clarity: We work with various businesses from various industries and understand them. As consultants we have the skills and in-depth knowledge to understand your core business and your value proposition to your target group. Our entire online approach is based on this core understanding. As a channel, the online medium can be highly rewarding in a step-by-step manner. We set up a strong collaboration methodology with your business to ascertain that significant brand awareness is built through the online media.

Process Association: We focus on how you operate. To replicate your business online, whether it is marketing, eCommerce or content management, we define processes after understanding your core practices and give them a definite shape at our end. It is important to have an immediate process association between your offline business and your online business.

Result Orientation: Our tendency towards result orientation is marked with the desire to report process developments in the most tangible manner possible to our clients. As the word progresses with the approach of tangible result orientation, fulfilling step-by-step business objectives is automatically achieved. In more ways than one, we have shown noticeable changes in revenue and brand engagement through our online initiatives on behalf of the brand. It’s the pre-defined tangibles that we strive to achieve while managing your brand.

Operational Expertise: One of the most convincing reasons for you to let us handle your brand in the online medium is our expertise in this area. Brands from various industries: retail, hospitality, FMCG, entertainment, news media etc. It’s an experience that could work for your brand in increasing its equity to various target markets.

Scalability Skill: Scaling is an essential skill. As observed in many online processes, controlling, managing and optimizing scalability has been identified as a serious concern. The initial success of a certain initiative is repeatedly met with saturation phases, low control capacities and decreased growth rates. It’s important to muscle the scaling process over sustainable periods of time. Our experience of working with big brands having comprehensive target groups with experienced and dedicated teams, we find ourselves capable of scaling your business to any level and updating your technology requirements at periodic intervals.

Mutual Competitive Advantages: One of the most compelling reasons for you to outsource your online processes is to focus on your competitive advantage, which is your business. Technology as a bottleneck in implementation puts your business away from the online medium, or in leveraging the online space in the optimal manner. We clear that bottleneck so that your business intelligence flows both in your business space and in the online space through us. Setting up objectives and deliverables, we take up the entire spectrum of activities for your brand in the online space; and through constant collaboration we have your competitive advantages flow into your online properties and reach your target group. Objective sharing, brand roadmap and collaboration through the removal of technology bottlenecks is the essence of our outsourcing pitch.

To accomplish your objectives successfully by optimally deploying your business processes in the online medium, and to make the medium a customer acquisition channel asks for an approach of deployment of resources and technology.