Nielsen Effie Report 2016

Click here to download the presentation from the 2016 Nielsen Effie Report Launch

For the first time, the entries of Effie winners and finalists have been analysed to reveal the common threads and insights from the campaigns proved to be the country’s most successful when it comes to meeting and exceeding advertising objectives.

In creating the 2016 Effie Report, CAANZ and research company Nielsen set out to discover what it was that made New Zealand’s Effie-awarded campaigns so powerful and the lessons the industry could take from those successes when creating and delivering effective future campaigns for both Client and Agency.

Nielsen examined entries from finalists and winners in the 2015 Effie Awards and conducted in-depth interviews with past and present judges to reveal emerging trends and identify the common key
factors behind transformational campaigns across areas such as research, audience connection and ROI.

CAANZ CEO, Paul Head, says we share this report with the industry with the aim to make marketing more effective for everyone involved.
“As marketers we live in an increasingly data rational and measurement-focused world and we’re all (marketer and agency alike) under constant pressure to prove the value of the work we do and be ever more effective. We hope the inaugural Effie Report can form part of the toolkit to help us do just that.”