The new website launch is the latest move by Staples to fine-tune its digital shopping experience in advance of the holiday shopping season. The company recently announced it would match prices on items sold and shipped by Amazon.com or other retailers with both retail stores and e-commerce sites beginning Nov. 3.

The most recognizable online change is the appearance of the new Staples website, which went live last weekend. The Staples.com home page now has less text, larger and fewer product images and features a handful of items personalized by browsing and buying history.