Staff name

Job Title

Situated in the high desert of the American southwest, Truth or Consequences, New Mexico isn’t anybody’s idea of a technology trendsetter. Hot yes, hotbed no. Yet, as our beloved mascot’s hometown, it reminds us all that the innovations for our clients find their way to every big city, small town, and tiny village on the planet. This particular armadillo embodies all the best qualities of his April Six colleagues. And while he may not be big, he’s quick and agile and always ready for a challenge. No wonder he inspires us every day.

Live big

Cisco

The Challenge

Even globally respected brands like Cisco can find it challenging to fully connect with distributors. So April Six was tasked with rebranding an existing distributor campaign in Europe, the Middle East, Africa, and Russia (EMEAR) to increase demand through Cisco's owned social channels.

The Solution

At the heart of the campaign was Cisco’s "Live Big” program, which actively recognized the company’s "sales champions and winners.” April Six developed a dedicated social campaign that reached Cisco distributors where they were already actively engaged.

Client

Cisco

Campaign

Live big

Services

Social, Digital, Nurture

We developed a series of fun, monthly challenges, each centered on a visually engaging video that invited sharing of user-generated social content.

Playing to the competitive nature of distributors, we also created a real-time leaderboard to track social activity and responses to each month’s task.

The Results

The campaign’s impressive results demonstrated the value of this 100% social-led strategy.

128%

quarter-over-quarter increase in total tweets

44%

quarter-over-quarter increase in Twitter followers

165%

quarter-over-quarter increase in total engagement

From day one, April Six have been responsive, engaged and always creatively inspiring. The initial launch was turned around in record time without compromising any of the quality, creativity and strategy. The ongoing campaign development has always continued to deliver great creative ideas and the results and the increase in the campaign participation speaks for itself.