Communication Breakthrough

We all experience ‘lightbulb’ moments of insight or inspiration that shape how we think and work. Sometimes, they are defining moments in our careers. In the IABC EMENA Communication Breakthrough series, our members share their stories in the hope they will inspire your own journey.

"It was empowering to be able to use my knowledge in a new setting and on a new level, and see that neither my age nor the number of years of corporate employment had any effect on the value of my contribution."

"I found that by applying insight and methodologies from marketing, I could help my clients understand that internal and external brand experiences can be aligned — and ensure we iterate consistent messages across the board."

"I cannot emphasise enough the importance of being prepared for a crisis with the right tools and processes in place and active training. You cannot prepare for every possible scenario, but this is an important muscle to exercise and prepares you to communicate with agility and efficiency."

"Convincing communications professionals and senior leaders about the importance of serious, strategic internal communication is difficult. It is often counter-intuitive, hard to measure, and not always visible. And so the temptation is to focus on what is visible on the surface: quantity, speed, visuals."

"Having such a strong core story, we were then able to find the right supporting messages that would resonate with each major stakeholder group. By the time we were finished designing the event, it pulled together beautifully."