Flying and hovering is not exactly the same thing. So, if everything about your brand's shape is in place to give it lift, you need something to move it forward.

How fast, agile and accurate this forward movement will be, is all up to the appliable power generated by its brand messaging activities.

Contrary to popular belief, it's not always the brand throwing the most money at its marketing activities that come out on top. Strategic creativity is what's needed. Every time, all the time. The power of thorough planning, great ideas, unexpected moves and quick reactions will propel you forward.