5 Myths about Strategy

"There are lies, there are big lies, and then there are myths. And myths are the worst of the three."

"Myths present a different, subtler trap, which is what makes even smart people fall for them. They are usually based on a plausible half-truth, and they do not immediately lead you astray if you start to act on them. It’s only with the passage of time that you realize that you’ve made a mistake, but by then your wrong choices can’t be unmade and the damage is done.

"We encounter myths in most realms of human endeavour, and the discipline of strategic thinking is no exception. Here are five of the most pernicious ones I’ve encountered in a long career studying strategy and advising companies about it: . . ."