CAPC recently spoke with 22 media outlets to raise awareness of the need for parasite prevention, reaching more than 109 million pet owners in cities such as Boston, Buffalo, Raleigh, Atlanta, Seattle and Las Vegas. The message focused on raising awareness of the threat parasites bring to pets (like Lyme disease, Ehrlichiosis, Anaplasmosis, etc.), the need to seek veterinary advice, and the availability of more parasite information such as the parasite prevention maps.