The I am... idea was conceived as a way to inspire positive thoughts in our minds at all times. We wanted to be able to wear something that shouted to the world I am happiness. I am gratitude. I am strength. The ‘I am...’ statement is the most powerful
reflection of what you understand to be true about yourself. It reflects what you know in your head and what you understand in your heart.

After we created our first 'I am... Happiness' shirt, people started commenting on what an amazing shirt and concept it was. So, we produced more, and more. We are growing every day.

our mission

Our mission here at I am…™ is to make a positive change in this world through our clothing.

We embrace the knowledge that within each of us is the strength, potential, and opportunity to live our life as always imagined. We encourage you to do the same with our collection of products to live positive every day! Focus on what you desire and what you want to become, and imagine yourself in possession of your vision right now.

Our collections of apparel are a consistent reminder of what defines you. A person who chooses to wear an I am…™ product says to the world: I exude positive energy. I want to make a positive change in the world.

I am happiness. I am strength. I am love. I am gratitude. Enjoy, and realize the amazing things that transpire around you.