“The data eyeglasses can read from the engineer’s eyes which details he needs to see on the building plans. A CMOS chip with an eye tracker in the microdisplay makes this possible. The eyeglasses are connected to a PDA, display information and respond to commands.

The chip measuring 19.3 by 17 millimeters is fitted on the prototype eyeglasses behind the hinge on the temple. From the temple the image on the microdisplay is projected onto the retina of the user so that it appears to be viewed from a distance of about one meter. The image has to outshine the ambient light to ensure that it can be seen clearly against changing and highly contrasting backgrounds. For this reason the research scientists use OLEDs, organic light-emitting diodes, to produce microdisplays of particularly high luminance.”

There is a massive change underway in the mobile media market as it becomes unshackled from the operators’ portals that have dominated it for a decade, all without having made any significant inroads into the content use of mobile users. The new capped data packages, fuelled by further competition, will see a total revamp of the mobile media market. It will no longer be based on portals but on direct services by content and services providers via open source phones and mobile-friendly Internet-based services. The next step is the continued emergence of m-commerce and in particular m-payment services.