THE NEW YORKER . I I .:I -1 , . 1 1 1 :. ' I I: ', I "I >' llil l " i 'li r:[ ;(d. I t . ,-& ) '''.' 'Wo\f& ., . fi _, ,t , . f ,.. .. I' : ,.:2......"",. - · f J&. :4. ...... ,. =- .& k ,t. . . .. . - , \' \ J A It / : \" I \ \, V f) () IE () I: (JRI: I 41 -- ( , j" c= -.( I( "-.I SIINFI..Ii=11E1) IN AI) RII INt1 C:t) R4.(1 America's Third Largest Market In Philadelphia there are 67,243 husiness places. (City Statistician's figures.) In city and suburbs there are 600,000 homes. The net paid daily sale ofT he Bulletin is 549,148. Circulation That is AI/-Inclusive Out, Old York Road, along the Main Line, and in aU wealthy suburban districts, The Bu//etinex- ceeds the circulation of all Philadel- phia morning newspapers combIned. ( d , r \ , ;, ; 11 i ,I :::-' ld" ';...4 I \ !:;', 'lit - :l 'r it\ ..ì .' ':/ , /I . '\ , \ . . \ \. (;,[;--. , . \ .". _ 17 :! f,I' I. I 'I' . I , - I . I II .1 M II :'{:" '1. . :.: I O?). ií -..- ,m'-/J. _' -- .I SIX hundred thousand homes of as prosperous a people as exist on the 'earth, are within the retail trading area of Philadelphia. This market, one of the greatest in extent and wealth- Is simplified as a proposi tion for the advertiser, due to its virtually complete coverage by one paper. The Evening Bulletin, with more than five hundred thousand copies daily, is read in nearly every home! The Bulletin is planned for Phila- delphia: A fine newspaper made for this discriminating people! New York Office: 247 Park Avenue Chicago Office: 333 N. Michigan A venue Copyright, 1928, Bulletin Co. Its growth, like that of Philadel- phia, has been solid, substantial. Its circulation is by far the largest in its territory, one of the greatest in America. It is a spectacular situation-be- cause nothing spectacular, in methods of getting circulation, has ever been used by The Bulletin. No sensational writing; no shock headlines and pictures. No prizes, premiums, coupons or con tests. btni ß But circulation built sane- Iy, surely, permanen tly ! In city and suburbs; in mansion and modest home. Circulation built on the confidence of a whole people! This means, for the advertiser to- day, one newspaper't and one adver- tising cost, (and a low cost), in America's third largcst market! I t means a salcs poten Lial that is great; an advertising investn'lent that is comparatively smal]: An opportunity that is unequalled in any other great Amcrican markct, as your own analysis will prove. ullttin Detroit Office- 321 Lafayette Boulevard San Francisco Office: 681 Market Street <let City Hall Square PHILAÐELPHIA