Coca-Cola Hellenic Loses the EEEK Factor

By

Renée Schultes

Updated Oct. 12, 2012 12:01 a.m. ET

Investors likely won't be sorry to see the back of EEEK, the unfortunate symbol under which Coca-Cola Hellenic trades in Athens.

The world's second-largest Coke bottler said Thursday it plans to move its headquarters to Switzerland and its primary listing to London in a voluntary one-for-one exchange offer. Chief executive Dimitris Lois says a London listing is a better fit for his company's international presence. It operates in 28...