Image is everything—even in the schoolyard. Would you carry a 20th-century lunchbox if you could rock one of these 21st-century lunchboxes by OOTS? Not only do they look now, they’re perfectly functional, fitted with containers that keep everything in place. Even the lid of the box is shaped to keep a bottle in place, under an elastic strap.

You can enter to win an OOTS lunchbox for your kid—or keep it for yourself—by entering Applegate Farms’ Rock The Box contest. All you have to do is share your school food memories. New winners are selected each week.

All materials used are food safe and kid-friendly. The lunchbox is made from BPA-free and phthalate-free polypropylene and safety tested for lead. Both the lunch box and the containers are dishwasher safe; the containers can be microwaved.?

Is that Carrie Bradshaw’s latest handbag or a
lunchbox that’s too cool for school? Photo courtesy of OOTS.

You’ve got two weeks of chances left: The contest ends September 25, 2009. Head over to ApplegateFarms.com to submit your entry. Visit MadeByOots.com to buy a lunch box.

Applegate Farms is one of our favorite producers of natural and organic meats: cold cuts, hot dogs, bacon, sausage and frozen foods like burger patties and pot pies. There are no nitrates and the hot dogs, to name just one product, have such great flavor, they’re in a totally different category from regular supermarket hot dogs. Give them a try!