Oracle BlueKai

One DMP to Traverse the Cross-Device Habits of Consumers

The explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter. To capitalize on this opportunity, marketers need to be able to manage audiences based on the engaged environment. Oracle BlueKai empowers marketers with tools to understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI’s.

The Oracle DMP: Driving Insights and Scale Across the Digital Ecosystem.

In today’s complex digital ecosystem, marketers and publishers need easy access to more data to drive deeper insights and better personalization, no matter what device their customers might use. They also need to bring their data in and push their data out at scale.

With the Oracle ID Graph as the foundation, the Oracle DMP can stitch all these different ID sources together to provide better match and scale at bringing data in and delivering data out to the over 200 partner integrations.

Customer Stories

ESET Gains Control of Data and Fills Pipeline with Oracle

ESET partnered with Oracle Marketing Cloud to tactfully identify and track user data in order to create active segments which the sales team can highly curated messages. In six months, ESET has increased their sales leads by 94% with Oracle Eloqua.