MCM #320: How frequently should retailers send messages to customers?

Mobile Commerce Minute Episode #320:

Loyalty company SpotOn released some great insight into the frequency of messages loyal customers will tolerate before they tune out. It’s a bigger number than you think and a number that many – if not most – are not coming close to. But just don’t go over it…

Loyalty company SpotOn released some great insight into the frequency of messages loyal customers will tolerate before they tune out. It’s a bigger number than you think and a number that many – if not most – are not coming close to. But just don’t go over it…

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.