Outside In is a new business paradigm for firms and enterprise IT. Traditionally firms were very focused on their own internal resources, internal capabilities and skills and had their own internal value chain of how they did things. But today there are so many capabilities outside in the marketplace, cloud services, the knowledge of employees, [...]Continue Reading

There’s nothing quite like a challenging brief for an online business video. So when yBC was asked to produce a 90 second piece which would help put midtown (London) firmly on the map, we leapt at the opportunity. Business improvement district inmidtown was looking for an [...]Continue Reading