CBS Downplays Digital Hype

Updated May 17, 2006 5:20 p.m. ET

This week kicked off the so-called upfront ad-selling period, when media buyers make roughly $9 billion in ad commitments for the fall TV season. Here are some quick takes on CBS's presentation at Black Rock, from staff reporter Joe Flint.

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DOWNPLAYING DIGITAL: For all the talk about the broadcast networks embracing the digital world in this year's upfront market, CBS Corp. Chief Executive Leslie Moonves played down the...