HIDDEN CHARACTERS

PERSONAL PROJECT

It started from the insight that a person's password says something about their character. Surprisingly there were people in Amsterdam willing to handover their password and the stories behind them. The project was featured in Het Parool and Vice Magazine and exhibited at the Hoxton hotel and Cafe de Bailie.

AVERAGE JOEWhen I was growing up in Canada, there was this song called ‘Joe and the Button Factory’. We always sang it while we played with buttons at day care. I became a little obsessed with the name ‘Joe’. When it was time to choose a password I thought of ‘Averagejoe’, and it just worked. For everything.

10jAARCATTAA few years ago me and my girlfriend had our 10 year anniversary. Her name is Catta.

RABBITS44When I was little I had to make my first e-mail account. I had some rabbits, so I used “Rabbits”. And then added the number ‘4’. It doesn’t mean anything.

BRIGHTON111My Boyfriend - back in England - is from Brighton and it’s a city that I really love. And ‘111’ is a good number!

PULSAR98It’s the name of a sound card. I used it in the studio in the year 1998.

SAOPALOI lived in Brazil for about 3 years when I was young, and I was born in Rio years before. So it has always been my soft spot; Sao Paolo, Brazil, Brazilians, and so on…

P@$s!1337I work in IT. When I choose a password I always use random words and numbers. I then switch some of them with special characters, like dollar signs or hashtags. Random characters are great agains hackers!

TOMTOM

QUICKER JOURNEYS – RADIO CAMPAIGN

TomTom made its live traffic data free on every new TomTom device ensuring the quickest journeys. Sometimes, it’s not about reaching your destination on time. It’s about ending the journey as quickly as possible…

ROLE: CREATIVE

RECOGNITION

2 x Eurobest Silver
2 x Cannes Shortlists (Radio)

VODAFONE

SMART JACKET

Vodafone needed to reassert its position as an innovation leader in the Dutch market. We decided to apply Vodafone's expertise in mobile technology to resolve a very real Dutch issue...

RECOGNITION

KLM

#HAPPY TO HELP

How do you show you've got the best customer service response in the world, to people who are not your customers? You open up your customer service to the world for one week and go a step beyond the ordinary.

ROLE: CREATIVE

RECOGNITION

For nearly 4 years I was the Creative Director for Heineken’s global Digital and Social channels. The work consisted of content, commercials, brand activations etc. It led me to producing work in countries such as the USA, Mexico, Colombia, Brazil, Nigeria, Romania, Greece, Vietnam, Italy, Spain, Chile, South Africa, Hungary, and more.

I managed multiple teams on the account, nurtured the agency/client relationship and grew the business through trust over time. I learnt loads, and aged a little. Luckily not the other way around.

#SHARETHESOFA

Heineken wanted to engage and entertain fans who were watching Champions League games at home by themselves. To prove that watching Champions League and drinking Heineken goes hand in hand.

ROLE: CREATIVE/CREATIVE DIRECTOR

RECOGNITION

Eurobest Silver
5x Cannes Shortlists
Gold Internationalist Awards

CHAMPION THE MATCH 2015

Heineken wanted to teach fans how to prepare for watching Champions League games, no matter what happens to be in your way. Using some legends of the game, we created stories of players who needed to overcome different obstacles in order to watch the game.

Each week we published another realtime story consisting of roughly 5 films plus photography, followed by a live twitter Q&A during the game. Stories were created around local market insights and pushed globally. Each week all content was filmed and published in 48 hours.

ROLE: CREATIVE/CREATIVE DIRECTOR

HERE ARE SOME EXAMPLES OF THE CONTENT PIECES THAT WERE PUBLISHED AROUND EACH GAME

HOURS BEFORE THE GAME

Our hero found himself in a desperate situation

ONE HOUR BEFORE THE GAME

He somehow created a way to watch the game.

MOMENTS BEFORE THE GAME

The setting received some finishing touches

HALF-TIME

A moment to top up on Heineken supplies.

POST MATCH

We celebrated with some football skills.

ONE OF OUR FILMS ENDED UP BEING USED FOR GLOBAL TV

AND SOMETIMES WE JUST WANTED TO ENTERTAIN OUR FANS FOLLOWING US DURING SLOW GAMES

RECOGNITION

Cannes Shortlist, Media
MandM Global, Best use of content

THE SOCCER DOC

We also created interactive experiences to help fans Champion The Match.

For example, in the U.S. watching Champions League matches can be tricky when you’re stuck at work. We set out to solve that.

ROLE: CREATIVE/CREATIVE DIRECTOR

RECOGNITION

ADCN Shortlist

IT'S CHAMPION THE MATCH 2016

We continued Champion The Match into 2016. For the next instalment Heineken wanted to say “It’s Time!”. No matter where you are or what you’re doing, It’s time to Champion the Match with Heineken. And our football heroes were there to lend a helping hand to get fans prepared to watch the game.

As in 2015 all content was created around a live twitter Q&A event. That gave us just 48 hours to film and publish the online films so they could be viewed in time with fans preparations for the match. Films were created for global use off the back of local market insights.

ROLE: CREATIVE/CREATIVE DIRECTOR

OPEN YOUR WORLDGLOBAL CONTENT PLATFORM

Heineken had just launched with it’s new global positioning “Open Your World”. Our job was to bring this to life online and give it depth through digital & social content. We did this by creating a series of editorial and scripted social formats ready to use for local market adaptation.

RECOGNITION

Cannes Shortlist, Cyber craft (Storytelling)

THE SUB

Heineken's home draught system The SUB is designed to give you quality time to yourself with a cold refreshing beer.

We created an interactive online commercial in which the viewer can click to give the protagonist a quality break from his own commercial at any point during the film. The campaign currently runs across Europe and Asia.

ROLE: CREATIVE/CREATIVE DIRECTOR

BELOW IS THE TVC THAT BECAME INTERACTIVE

ARNOTT'S

TURNTABLE TVC

Arnotts Shapes are one of Australia’s favourite snacks amongst teenagers. They're well known for having such awesome flavour that people literally lick the flavour off the biscuit.

When Shapes came out with a new range of flavours there was only one way to demonstrate the perfect way to enjoy them.

ROLE: CREATIVE

CADBURY

IT'S NO PICNIC

A Picnic Bar is one hell of a mouth full, this campaign dared people to prove this theory otherwise. People were driven to a website where they were set a challenge to eat a picnic in the space of a tv ad that they create and upload. Selected videos were then used for actual ads for the campaign.