Novartis is one of the largest pharmaceutical companies in the world, with their research headquarters (Novartis Institutes for BioMedical Research) located in Cambridge MA. In this thesis, I explore Novartis's process for ...

Mergers and acquisitions are not merely a vehicle for corporate control. They are a vehicle for corporate strategic redirection, renewal and a means to obtain new intangible resources - capabilities. Through a review of ...

In this thesis, I develop a business plan for a music label allowing people to invest in bands and to be paid back when the bands makes some money. The idea is based on a new business model developed by several companies ...

Over the past several years, Hewlett-Packard Company's North America Consumer Computing (NACC) division has faced pressures to increase retail product variety in response to growing customer demand. As they pursue incremental ...

For many companies, new product development is a major component of growth. For many luxury goods, such as high-end automobiles, watches, or furniture, product development organizations focus on quality and ultimately, ...

With the dawning of the digital era, many home electronic products are emerging. One of the fastest growing and most wide-spread products in the market is the DVD player. Few digital products have achieved as fast a market ...

Strategy formation and implementation is critical to the growth and success of companies. Typically, modification of corporate level strategy necessitates division level changes as well. These changes are eventually ...