Hard Rock News

Two Days of Exclusive Events Including Concerts and the
"Save the Planet Invitational" Celebrity Golf Tournament

(Myrtle Beach, SC- May 30, 2008) – After breaking ground one year ago, Hard Rock Park in Myrtle Beach, SC is about to kick open its doors and make history. The world's first and only rock 'n' roll theme park announced its Grand Opening Extravaganza on June 2, including an exclusive two-day celebration featuring concerts and the star-studded "Save the Planet Invitational" celebrity golf tournament.

Grand Opening Extravaganza
Hard Rock Park's Grand Opening Extravaganza festivities will commence on Monday, June 2 with an extraordinary, grand opening ceremony at the massive iron gates to the rock ‘n’ roll oasis featuring a concert performance by the Eagles. The following day, the renowned British rock band, The Moody Blues, will commemorate the official opening of the park’s psychedelic, Moody Blues-inspired dark ride, Nights in White Satin - The Trip, followed by an exclusive live performance.

"This celebration will be one for the record books," said Steven Goodwin, CEO of Hard Rock Park. "Our opening lineup screams that the world’s first rock ‘n’ roll theme park has arrived. Families will be transformed from Regular Joes to Rock Stars, leading others to say 'they must've been to Hard Rock Park.'"

"Save the Planet Invitational" Celebrity Golf Tournament
The "Save the Planet Invitational" Celebrity Golf Tournament, presented by Peter Jacobsen Sports and Olsen Family Vineyards, will be held at Grande Dunes Golf Resort on June 2. Participants will include rock 'n' roll legends, such as The Moody Blues, celebrities and PGA TOUR golf professionals. Among the PGA TOUR pros playing will be Jacobsen, as well as LPGA star Paula Creamer. Jacobsen will also host a "Peter Jacobsen and Friends Golf Clinic".

"We're proud and honored to partner with Peter Jacobsen Sports and Olsen Family Vineyards to help kick off Hard Rock Park’s grand opening," said Sean Dee, Vice President and Chief Marketing Officer for Hard Rock International. "Hard Rock Park looks forward to, not only being part of the future of South Carolina tourism industry, but also to establishing itself as a national premier rock ‘n’ roll entertainment destination."

"Save the Planet Invitational" Pairings Party
On Sunday, June 1st, Hard Rock Cafe Myrtle Beach will host the official Pairings Party for Hard Rock Park's "Save the Planet Invitational" Celebrity Golf Tournament. The Pairings Party will feature a live concert by rock band Sister Hazel, who will perform hits from the band’s upcoming album Before the Amplifiers. The event will also include a star-studded red carpet, featuring appearances by members of The Moody Blues, The Eagles, Cheap Trick, Aerosmith, ZZ Top and many others who will be participating in the golf tournament the following day.

Ticket packages for the Grand Opening Extravaganza are available at Hard Rock Park's All Access Entry Plaza and online at www.HardRockPark.com.

Hard Rock Park is the first new major theme park to be built in the U.S. in nearly a decade. The park is approximately 50-acres boasting more than 50 thrilling rides and attractions for rockers of all ages, including roller coasters such as Led Zeppelin - The Ride, great live shows, children’s play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre and an ultra-modern sound system specifically developed for the project, creating a totally immersive full-day experience.

About Hard Rock Park
HRP Myrtle Beach Operations, LLC, is designing, developing, and constructing; and will own and operate Hard Rock Park, an approximately 155-acre rock 'n' roll theme park in Myrtle Beach, South Carolina under a long term license agreement with Hard Rock International. HRP Myrtle Beach Operations LLC is a partnership between the executive management team of Steven Goodwin, Felix Mussenden and Jon Binkowski, who designed and developed the park’s concepts and will be responsible for building and operating the park; FHTP, LLC a group of prominent local investors and community leaders and a joint venture led by realestate developer Ziel Feldman and Amnon Bar-Tur, managing member of SafeHarbor Holding, LLC; from New York and Africa Israel Investment and Polar International Real Estate from Israel. For more information on Hard Rock Park, visit www.HardRockPark.com.

About Hard Rock International
With 127 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world’s first rock ‘n’ roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com.

About Peter Jacobsen Sports
The event will be managed by PJS, a full-service sports and entertainment marketing firm owned by 7-time PGA TOUR winner Peter Jacobsen. Founded in 1988, PJS is a full-service sports and entertainment marketing firm that specializes in event sales, management and operations, sponsorship consulting and player/talent relations. The company is independently owned and has more than 30 full-time employees across three offices – Portland, Ore., Bonita Springs, Fla., and Providence, R.I. For more information on Peter Jacobsen Sports, visit www.peterjacobsensports.com.

If you made a list of performers who have sold more than 53 million records, won multiple Grammy trophies for Best Male Vocalist and countless other honors, earned a star on Hollywood’s Walk of Fame and sold out arenas worldwide, Michael Bolton would be on that list. But if you tallied all the artists who’ve sung with Luciano Pavarotti and Ray Charles, written songs with Bob Dylan, penned hits for Barbra Streisand and KISS, played guitar with B.B. King and been sampled on a track by hip-hop superstar Kanye West (featuring megastar Jay-Z), Michael Bolton would be the only name on that list.

Bolton was born in 1953 to a Russian-Jewish family in New Haven, Connecticut. The youngest of three children, he received his first record label contract at the age of 15. Known for his soft rock ballads and tenor vocals, his achievements include selling 53 million albums, eight top ten albums, two No. 1 singles on the Billboard charts, and honors from both the American Music Awards and Grammy Awards.

Bolton's first band was a hard rock group called Blackjack. The group once toured with heavy metal singer Ozzy Osbourne. He began recording solo as Michael Bolotin in 1975, after gaining his first major hit as a songwriter, co-writing "How Am I Supposed to Live Without You" for Laura Branigan. Narrowly missing the pop Top 10, Branigan took the song to number one on the adult contemporary charts for three weeks. The two sought to work with each other again, and their next of several associations was when Bolton co-wrote "I Found Someone" for Branigan in 1985. Her version was only a minor hit, but two years later, Cher resurrected the song, and with it her own singing career. Bolton co-wrote several other songs for both singers.

Bolton would achieve his greatest success in the late eighties and early nineties as a singer in the adult contemporary/easy listening genre. One of his first major hits was his 1987 interpretation of the Otis Redding classic, "(Sittin' On) the Dock of the Bay." Bolton won a Grammy Award for his remake of the Percy Sledge 1966 hit “When a Man Loves a Woman” in 1991. The song reached No. 1 on the Pop Singles Chart that year. Bolton is also famous for his 1990 hit “How Can We Be Lovers”.

Most of Bolton's recordings are original material, however, he has also written songs for such artists as Barbra Streisand, Kenny Rogers, Kenny G, Peabo Bryson and Patti LaBelle. Bolton's early songwriting collaborators included Doug James and Mark Mangold, and as his fame grew he began to co-write with higher-profile writers such as BabyFace, Diane Warren, and Bob Dylan. As a singer, he has performed with Plácido Domingo, Luciano Pavarotti, José Carreras, Lucia Aliberti, Renée Fleming, Zucchero, Patti LaBelle, Céline Dion, Ray Charles, Percy Sledge, Wynonna Judd, and BB King.

Bolton's last charting single in the US was the 1997 hit "Go the Distance,” which was featured in the Walt Disney motion picture “Hercules”.

Tickets cost $75, $60 and $45.*All seats are reserved and available at the Hard Rock Live Box Office, open Monday – Saturday from noon to 7pm and on Sunday – only open on event days at noon. Tickets also are available at all Ticketmaster outlets online at www.ticketmaster.com or charge by phone: Miami-Dade (305) 358-5885, Broward (954) 523-3309, and Palm Beach (561) 966-3309. Doors open one-hour prior to show start time. *Additional fees may apply.

About Hard Rock Live
Hard Rock Live, a spectacular state-of-the-art facility has quickly emerged as the entertainment capital of South Florida. Attracting music, comedy and sports fans, this 5,500-seat indoor arena further expands the ultimate entertainment experience at the Seminole Hard Rock Hotel & Casino. For more information please visit www.hardrocklivehollywoodfl.com.

About Seminole Hard Rock Hotel & Casino
Seminole Hard Rock Hotel & Casino is South Florida's leading entertainment destination featuring more than 2,500 of the most popular Vegas-style slots and games on its 145,000-square-foot casino floor including Multi-Area Progressive Jackpots and Mega Jackpots. The Poker Room at Seminole Paradise is a 12,000-square-foot private room offering no-limit Texas Hold ‘Em, limit Texas Hold ’Em, Seven Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Our casino offers a non-smoking room and a high-limit gaming room with a cashier booth, check cashing services, and safe deposit boxes. The high-limit room also includes a VIP Plum Lounge exclusive area for loyal Seminole Hard Rock Hotel & Casino Players Club members and a celebrity show kitchen. This Four-Diamond, AAA rated, 500-room hotel offers 16 restaurants and lounges, 40,000 sq. ft. of meeting room space, a full-service, European-style spa, environmentally friendly hand car wash and auto detail salon, and 23 retail shops and 11 nightclubs in Seminole Paradise. Entertainment aficionados can enjoy national and international musical acts, comedic performances, and more in Hard Rock Live--a state-of-the art and acoustically-sound arena located on property. Lucky Street parking garage offers guests an additional 2,300 spaces for parking. The Seminole Hard Rock Hotel & Casino is located on State Road 7 (U.S. 441) in Hollywood, Florida. From I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1-800-937-0010 or visit us online at www.seminolehardrockhollywood.com.

RANDE GERBER’S MOONSTONE LOUNGE AND HARD ROCK HOTEL SAN DIEGO DIVE INTO SPRING WITH THE LAUNCH OF “INTERVENTION SUNDAYS,” SAN DIEGO’S HOTTEST SUNDAY POOL PARTY

San Diego, California –On April 6, Gerber Group’s Moonstone Lounge at Hard Rock Hotel San Diego will kick-off spring with the launch of Intervention Sundays, the most highly anticipated Sunday pool party to come to San Diego. The weekly event promises an exciting, entertaining and decadent atmosphere where visitors and locals alike can spend the last hours of the weekend partying at the hottest destination and event in the city.

Intervention Sundays at Moonstone Lounge is the ultimate San Diego-style adult playground with the unmatched vibe that only Gerber Group and Hard Rock Hotel can bring. Located on the 4th floor of the hotel overlooking San Diego’s thriving Gaslamp Quarter, Moonstone Lounge and the adjacent Woodstock Terrace transform into multi-faceted playpen for San Diego’s hippest movers and shakers.

Moonstone Lounge is a perfect oasis for a first-class summer bash offering a rooftop outdoor pool, gorgeous exposed bar, leafy palms, comfy pool-proof love seats, day beds and tricked out VIP cabanas available for the serious party-goer. With no shortage of eye-candy and endless voyeuristic people-watching, Moonstone Lounge will become the place to see and be seen. But the party doesn’t end with poolside lounging. While Moonstone servers dish out the lounge’s specialty cocktails, guests can also partake in a host of fun and flirty activities including ping pong, tetherball and more.

“We started thinking about hosting a really amazing pool party at Moonstone Lounge long before we even opened. And now, with Moonstone and Hard Rock working together, there will be no hotter party in town. The buzz has been insane – everyone is clamoring about this party,” said Rande Gerber.

The party extends from Moonstone onto the 8000 square foot Woodstock Terrace, where more than half of the concrete deck is laid with lush grass. The “Grassy Knoll”, surrounded by a multitude of chaise lounge chairs, offers deluxe hammocks, room on the grass to catch some sun and a modish set-up for a playful round of badminton. The hotel’s signature restaurant, Maryjane’s Coffee Shop, takes it to the roof with an impressive outdoor grill to serve up its classic Americana comfort barbeque, including specialty items like the Hot ‘n’ Tangy Pulled Pork sandwich. Adjacent to MJ’s Backyard Pool Grill, diners can grab a seat at one of the many retro-styled picnic tables. Rock Spa also shares residence at Intervention, under their own tent, providing select “mini-therapies”, including Reflexology, massage and sunscreen application.

As expected with any Gerber Group and Hard Rock event, the entertainment will be A-list only. Headlining the opening party will be LA and Las Vegas force, DJ Vice. The following week, April 13th, Cisco Adler, Shwayze and DJ Skeet Skeet perform. Other special appearances by guest DJs, celebrities and prominent party people are yet to be announced. Sponsors of Intervention at Moonstone Lounge include Bacardi, Grey Goose, Corralejo, VeeV, Budweiser and Von Zipper.

Intervention Sundays at Moonstone Lounge take place weekly, each Sunday, through the end of September. Hours of operation are from noon to sunset (7 p.m.). This is a 21 and over event. Admission to Intervention is $10 per person, but free for registered hotel guests. Cabanas and VIP seating are always in high-demand, so for those interested, book early by contacting Moonstone Lounge at 619.764 6923. For additional information on Intervention at Moonstone Lounge, visit www.gerberbars.com or www.hardrockhotelsd.com.

About Gerber Group
Rande Gerber and Scott Gerber are the founders and principals of the Gerber Group. The company, an evolution of their trademark brand, The Whiskey, was created to develop innovative nightlife, hotel, restaurant and lifestyle concepts. Rande Gerber founded The Whiskey over 15 years ago and has since become the most influential nightlife proprietor in the country. The extraordinary success of The Whiskey Bars has established the Gerber Group as pre-eminent tastemakers, with an uncanny ability to create chic, seductive bars with modern glamour that reflect the times and national moods. Their nightlife brand and vision continues to expand developing hotel bars with W Hotels, Hard Rock Hotels, Casinos & Resorts, Sofitel, ME by Melia Hotels and Maxim magazine.

The Gerber Group’s latest ventures include Rise Lounge, located on the top floor of Hard Rock Hotel & Casino Biloxi, Midnight Rose, a restaurant and lounge and The Penthouse, a roof top bar, in the historic Hotel Reina Victoria now ME Madrid; The Beach House, a modern Mexican restaurant with Chef Richard Sandoval; and Rose Bar at ME Cancun, a luxury resort in Cancun, Mexico; and a partnership with Maxim Magazine to develop Maxim Lounges the first of which debuted at ME Cancun. For additional information, visit www.gerberbars.com.

About Hard Rock Hotel San Diego
Located at the entrance of the Gaslamp Quarter across from the San Diego Convention Center, Hard Rock Hotel San Diego boasts an upscale, contemporary design, signature restaurants, a sophisticated nightlife, superior customer service and, of course, the distinctive thread running through all Hard Rock properties – rock ‘n’ roll. Amenities include 420 rooms and suites including 17 Rock Star Suites, over 40,000 square feet of unique meeting and event space, a world-class Nobu restaurant, and two bars − Moonstone Lounge and Sweetwater Saloon − operated by nightlife entrepreneurs Rande and Scott Gerber, founders of the Gerber Group. Additional features include Maryjane’s Coffee Shop, a Rock Spa and fitness center, a landscaped rooftop pool deck with private cabanas, a 5,000 square foot live music venue, a Rock Shop and a Pinkberry yogurt store. For more information visit www.hardrockhotelsd.com.

About Hard Rock International
With 126 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, the world’s first rock ‘n’ roll theme park, is scheduled to open in Myrtle Beach in Spring 2008. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.