The 'living archive' for Tactical Media's present, past and future.

McLibel

The McLibel Trial is the infamous British court case between McDonald's and a former postman & a gardener from London (Helen Steel and Dave Morris). It ran for two and a half years and became the longest ever English trial. The defendants were denied legal aid and their right to a jury, so the whole trial was heard by a single Judge, Mr Justice Bell. He delivered his verdict in June 1997.

Articles

McLibelThe McLibel Trial is the infamous British court case between McDonald's and a former postman & a gardener from London (Helen Ste...

Small, Furry MammalsThe McLibel media strategy arose from a simple premise: this story has to be told. Most people have been affected by McDonald's ...