BrightHaus Digital Marketing Agency

Google Glass – We are living in the future

February 26, 2013

Have you ever wanted to analyze the environment around you in precise detail, including determining if the biker that you are thinking about mugging is wearing clothes that would fit you? If so, you have probably seen the Terminator films a few too many times, and will be disappointed to know that that technology is probably still a long way off. However, if you enjoy talking to yourself and want an excuse to do so in public without being subjected to quizzical looks by passing strangers, it appears as though Google has you covered.

Google has released a demonstration of the new Google Glass, which I like to call Google in your face. Google Glass, for those who don’t know, is a set of glasses frames that have a tiny, transparent display screen attached. By issuing simple voice commands, the wearer will be able to search for information on Google, translate messages for them, take pictures and record video of what they are seeing, get directions and travel information, and take part in Google Hangout video chats…

And this is just the beginning! Imagine what the Google Glass will be capable of in five years from now. Maybe the next generation of Google Glass will have its own variation on the QR codes, which are currently growing in the mobile app industry as a way to improve shopping experiences. Or maybe we will be able to get information about local businesses, like if our hairdresser has any available appointment slots on Saturday or what they wait time at our favorite restaurant is. Maybe it will be able to tell us if anyone’s power level is over 9000.

Who knows?

So what does this mean for SEO? In the same way that mobile phones have had a significant impact on SEO, it is pretty safe to assume that the Google Glass will also change the face of SEO in time. Unfortunately, at this stage, it’s harder to predict just how that will happen. It could be that the future of SEO lies in ensuring that your site is compatible with Google Glass, or that websites will need to generate company profiles in a tool similar to Google Places that will allow people to search your information from their headsets. At this point, it’s all just speculation.

The important thing is being prepared for these changes to come. The future is now, and it’s easier to keep up with it than to catch up with it.