If you’ve haven’t noticed, our city has been taken over by a free-to-play augmented reality game called Pokémon GO. This app is pure magic for it’s over 1 million daily users who will stop at nothing to “catch ‘em all.” If you’re a small business owner scratching your head watching Pokémon Trainers run through or around your establishment, don’t turn them away, lure them in! Here are some quick, free tips to utilize this digital craze to your business’ advantage.

Surely you know someone who has downloaded the app and is on the hunt for little animated monsters. Ask them if your business is a location for a Pokémon Gym or PokéStop. If the answer is ‘Yes’ that means players have to physically visit your business to train their Pokémon and battle other teams, or stock up on the game’s accessories and items. So prepare for lots of foot traffic and potential new customers. If your business is not a stop on the game, you can submit a request for your business location to be considered as a Pokémon Gym or PokéStop by CLICKING HERE

• Lure them in:

Don’t let this turn into a negative experience. Realize the perks with this influx of people visiting your shop. Take a page from 7 Southern Giraffes’ approach and invite players in! Make a sign to place outside, because chances are Trainers will see it as they feverishly chase down a Pokémon. If you want to take it to the next level offer a discount or free beverage to those who show you the game on their phone. If you want to take it to the next, next level purchase a Lure Module using Pokécoins within the app.

• Share Tips On Social Media:

Utilize your business’ social media to attract new customers with Pokémon GO. Let followers know what’s happening in your neighborhood and share away! If there’s a rare Pokémon in or around your store, get creative and post about it. Make sure to geotag and be specific with your location and promotions. If you’re curious how your business can best harness this phenomenon we’d love to be your guide. Learn more about our social media services by CLICKING HERE

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