Branding and Then Some

What does it mean to be published by Random House? By Penguin? By Scribners?

In the age of big house buyouts, the beancounters could care less, it seems. But the readers do. And so do the writers. This op-ed piece by the New York Times wonders, as I do, if it might not be better for the big houses to consider how readers, writers, self-publishers, and other publishers see their brand.

Visit my website here, where you’ll have an opportunity to download an audio eversion of my latest, Sam’s Place, as well as select book review podcasts. Then there’s my FB Fan Page here. On both you’ll find more on ideas and events that matter to me – and possibly to you.