Theory and Practice in Marketing (TPM Conference)

May 16 to 18, 2018

About This Conference

The 8th annual Theory and Practice in Marketing (TPM) Conference will be held on the UCLA campus in Los Angeles, California from May 16 to 18, 2018. The conference is sponsored and hosted by the Morrison Family Center for Marketing and Data Analytics at the UCLA Anderson School of Management.

The TPM Conference was founded on the belief that a big part of marketing academia is too far removed from addressing substantive problems, focusing on narrower methodological issues and esoterica phenomena disconnected with real world application. This lack of focus threatens to make our field irrelevant and undermines the legitimacy of research at business schools.

2018 Schedule

Call for Submissions

2018 Theory and Practice in Marketing Conference UCLA Anderson School of ManagementMay 16 to 18, 2018

We invite your submissions to the 8th Theory and Practice of Marketing (TPM) Conference at UCLA Anderson. Previous TPM Conferences were hosted by the Darden School of Business, Columbia Business School, Harvard Business School, London Business School, Kellogg School of Management, J. Mack Robinson College of Business, and Texas A & M University.

The TPM Conference believes a big part of the marketing academia is too far removed from addressing substantive problems, focusing on narrower methodological issues and esoteric phenomena disconnected with real world application. This lack of focus threatens to make our field irrelevant and undermines the legitimacy of research at business schools.

The TPM Conference addresses this issue by showcasing research that focuses on substantive business problems supported by a sound methodology. The emphasis of research should be on relevance and impact with broad managerial implications.

Submission Guidelines:

We encourage you to submit your most impactful research for presentation at the TPM Conference. Submissions should be no more than 10 PowerPoint slides and must include the following:

Audience and Motivation: What is your research motivation? Whose problem are you solving? In the first one to two slides, clearly establish the research motivation and identify a target audience and the issue they’re grappling with.

Results:In the next one to two slies, describe the principle finds in words.

Method: In the next three to five slides, briefly describe your methods, specific numerical results, and limitations/generalizability.

Linking Theory to Practice: On the last slide, clearly describe how your research links marketing theory to practice.

Remember that the audience is not purely academic, so your slides and presentation need to be easily understood by both scholars and managers.

A committee of experts will select the submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive.

We are delighted to announce that the Journal of Marketing Research (JMR) is collaborating with TPM on a special section to include manuscripts based on accepted submissions to the conference. The hope and the goal for this special section is to publish manuscripts that have a high degree of relevance for stakeholders such as managers, policy makers, and business leaders. With no methodological or thematic constraints, we seek manuscripts with a diversity of methodological foci and a high level of rigor. Authors of submissions accepted for the conference may submit their manuscripts ofr this special section of JMR by the deadline mentioned below. All manuscripts submitted to JMR will undergo a regular review process. Consistent with JMR policy, the Journal will not consider manuscripts for the TPM special spection in the Journal that have been previously rejected at JMR.

Hotels

Make your reservations by clicking here or by calling the Luskin Center and reserving room under the block, “TPM Conference.”

NOTE: Please note that the room block deadline is April 16. After that date, the conference rate of $239 per night is no longer guaranteed and rooms may not be available. We urge you to make your hotel reservations early.

*Rooms booked through the Luskin Center website do not have special conference pricing.

Travel Information

UCLA MEYER AND RENEE LUSKIN CONFERENCE CENTER

Every element of the UCLA Meyer and Renee Luskin Conference Center and its adjoining hotel in Los Angeles was designed to honor the intrinsic link between innovation and rejuvenation. A LEED Platinum-certified property enhanced by leading edge resources, the UCLA Luskin Conference Center's bright and relaxing environment encourages open engagement. Here, leading academic minds, medical innovators, researchers, political leaders and social visionaries meet to exchange ideas that will move our world forward.

Every day, new innovations are sparked right here at UCLA, and the Luskin Conference Center is at the heart of it all. With more than 25,000 square feet of versatile, thoughtfully-executed event space, this UCLA hotel sets a higher bar for Los Angeles meeting spaces.The 254 graciously appointed guest rooms-many of which offer inspiring views of lush, landscaped grounds and historic architecture-the Luskin Conference Center offers accommodations in Westwood that are simultaneously warm and welcoming, coolly functional and technologically impressive. Guests of this UCLA hotel also enjoy on-site professional catering services, a well-equipped fitness center, a business center and free Wi-Fi throughout the property.

DRIVING DIRECTIONS

From Los Angeles International Airport

Take the San Diego Freeway (I-405) North and exit at Wilshire Boulevard East. Turn right onto Wilshire Boulevard and proceed a half mile to Westwood Boulevard. Turn left and the UCLA Luskin Conference Center, a premiere Los Angeles meeting venue and hotel, is located one mile ahead at end of the turnaround.

From San Fernando Valley (Bob Hope Burbank Airport)

Take the I-405 South Freeway toward San Diego. Take the Sunset Boulevard exit and turn left onto North Church Lane. Turn left onto Montana Avenue and continue onto Gayley Avenue. Turn left onto Strathmore Place and take the second left onto Westwood Plaza. The UCLA Luskin Conference Center and Hotel will be on the left.

From Downtown Los Angeles

Take the California 110 South/Harbor Freeway and continue onto the I-10 West Freeway. Merge onto the I-405 North Freeway toward Sacramento. Take the Wilshire Boulevard exit toward Westwood and merge onto Wilshire Boulevard. Turn left onto Westwood Boulevard and proceed onto Westwood Plaza. The UCLA Luskin Conference Center and Hotel will be on the left.

From Orange County

Take the California 22 West Freeway and merge onto the I-405 North Freeway toward Sacramento. Take the Wilshire Boulevard exit toward Westwood and merge onto Wilshire Boulevard. Turn left onto Westwood Boulevard and proceed onto Westwood Plaza. The UCLA Luskin Conference Center and Hotel Destination will be on the left.

From San Diego

Take the I-5 North Freeway and merge onto the I-405 North Freeway toward Sacramento. Take the Wilshire Boulevard exit toward Westwood and merge onto Wilshire Boulevard. Turn left onto Westwood Boulevard and proceed onto Westwood Plaza. The UCLA Luskin Conference Center will be on the left.

From Palm Springs

Take the California 111 North Freeway and continue onto the I-10 West Freeway towards Los Angeles County. Merge onto the I-405 North Freeway toward Sacramento. Take the Wilshire Boulevard exit toward Westwood and merge onto Wilshire Boulevard. Turn left onto Westwood Boulevard and proceed onto Westwood Plaza. The UCLA Luskin Conference Center will be on the left.

PARKING OPTIONS

Self-Parking

Self-parking is available underneath the Luskin Conference Center and in UCLA Parking Structure Eight, Level Four, directly across the street from the Center. There is a convenient pedestrian walkway/bridge connecting Parking Structure Eight (on Level Three) to the Los Angeles Conference Center property. There is a daily fee to park in either location.

To locate Parking Structure Eight, enter the campus by heading north on Westwood Boulevard and make a left onto the Structure Eight driveway (located just before the Parking Information Kiosk on Westwood Boulevard). Proceed up the ramp to Level Four and park in any of the “Pay-by-Space” parking spots. You will need to purchase parking at a nearby Parking Kiosk.

To access the UCLA Luskin Conference Center via the pedestrian walkway/bridge from Lot Eight, take the east stairs down one level (from Level Four to Level Three) and cross over Strathmore Place. Elevator access (located in the northeast corner of Level Three) allows access to the Conference Center via the pedestrian crosswalk at the traffic light at the intersection of Strathmore Place and Westwood Plaza.

Electric Vehicle Charging Stations

The parking garage located under the Luskin Conference Center offers complimentary charging stations (first come, first served). Each station supports two parking spaces which are located in the northwest corner of the garage—spaces 114 to 115 and 118 to 119 — which are reserved exclusively for electric vehicles.

The Luskin Conference Center is just a five-minute walk from the Ronald Reagan UCLA Medical Center and the UCLA Mattel Children’s Hospital, and is a short drive from Cedars-Sinai Medical Center. This UCLA hotel an ideal place to stay in Westwood for patients and their families.