Social media in China is super hot: a whopping 91% of Chinese online users have social media accounts, compared to just 67% in the USA (Tech in Asia). This phenomenon makes social media a very key component of app marketing in China.

However, facebook, twitter, Google, and other western social media are banned in China. To do social marketing in China…

According to App Annie, China app market already surpassed the U.S. by downloads in 2015.
In terms of revenue, the top country is the U.S., followed by Japan and China. However, the growth in the U.S. is slowing down, while it is ramping up quickly in China….