How Julian_M started their logo design journey

Company name

Redpalm Technology Services

Overview

Redpalm Technology Services is a soon to be launched IT Sales Company that provides business customers with a range of IT Products, we will specialise in supplying trusted networking brands, such as Cisco, HP, Juniper, Vmware, Citrix, Netgear, 3Com, IBM etc.

Will also sell all types of Hardware and Software from all the major business IT brands; Microsoft, Symantec, Lenovo, Acer, Fujitsu-Siemens, Brother, OKI, Epson etc. Redpalm Technology Services is a "one-stop-shop" IT supplier that can cater to any business IT requirements.

Tell us a bit about who you are and the people you reach

Business customers looking to buy IT equipment. Individuals will be IT managers and directors, admin staff, company purchasing staff etc.

Customers range from small to medium businesses to large enterprises.

Requirements

We are selling business to business, so we want to retain an element of corporate branding, but we also want to appear modern and fresh. Business websites and the language used has become less serious in past few years and we want to create a website that is fresh in it's styling and without long, boring business waffle!

The theme throughout our website and marketing strategy is one of "keep it simple". Effective, no-nonsense, and conscise. We will attempt to use 1 word where other companies use 10.

We want a logo that we can build the site around and one that matches the above aims. To achieve this we are looking for;

(do's)
- A striking red colour scheme (some examples of the colour red we like are http://www.red-design.co.uk, http://www.veolia.co.uk, http://www.redmagazine.co.uk)
- A logo that symbolises the name, we would like to see a red palm tree or palm leaf.
- Redpalm is the main name, with technology services in smaller writing.
- A font that is unique, as the word is short we would love to see a completely original font style if possible.
- The font needs to match the logo in style, think VODAFONE. the logo matches the font perfectly
- Simple works for us, we want it to look striking on a White background.
- A WEB 2.0 look and feel.
- KEEP IT SIMPLE
- FLAT IMAGE
- WHITE BACKGROUND

(don'ts)
- Use metallic 3d effects
- Over-complicate things

Vector graphics please! We will communicate regularly with all designers to give constructive feedback.