Literature Concept

BTC EUROPE

HOW CAN YOU COMMUNICATE “EXPERTISE” CONVINCINGLY?

In the context of a new brand strategy, we reworked BTC Europe’s product communication. Always at the center: the visualization of technical competence – a real competitive advantage for a true sales company.

The BTC expert

A company can only be seen as competent if employees demonstrate competence. With his focused, confident and personable manner, the BTC expert visualizes this in communication.

A broad spectrum

BTC Europe markets BASF’s entire product portfolio and in doing so pursues a sales strategy with an industry orientation. Our image concept provides different target industries with a unified appearance. Thus, together with the BTC experts, images are created that convey brand values in the best possible way.