In part two of the "Marketing Online Through Customer Service" series, we will explore the industries with the best service experiences and what you can learn from them to help improve the word of mouth marketing for your events.

Hotels, Online Retailers and Banks provide the best service experiences

Hospitality Industries Do Customer Service Well While it may surprise you that banks are included on this list, it should be no surprise that industries that distinguish themselves with customer service tend to do service well. In providing your pre- and post- event experiences, learn from online retailers and banks by implementing their best practices. This means automating and personalizing as many experiences as possible and removing as many steps as possible.

Leverage The Expertise Be sure to leverage the expertise of your hotel in helping you to execute as best an event as possible for your attendees. This means doing things like

Food & Beverage - making sure your attendees have access to quality food, not just the standard cheap cookies, sandwiches and soda

Personalized Check-In - when attendees arrive to check in, they should be greeted with a smile and a warm welcome from greeters. I've found a welcome martini, beer or wine can also help attendees to relax and be glad they are at your event

Consistent Feedback - collect actionable feedback from your attendees during your event. This could be as simple as walking around and asking how everyone is doing to a formalized survey taken during sessions. In any scenario, it is better to act to improve things during your event if possible instead of waiting until after the event

In Part Three Of This 10 Part Series, we will

Discover the best way to communicate with your attendees

Discuss the benefits of appearing available

Let us know in the comments below...How do you leverage your hotel's expertise to help make your events a success?