Warner Music Group Buys Uproxx

The media company will remain its own standalone entity with “journalistic and creative independence”

Warner Music Group GRAMMY Party photo by Joshua Blanchard/Getty Images

Uproxx has been acquired by Warner Music Group, it was announced today. The media company, which runs music and culture websites, a video production unit, and a branded content studio, will remain its own standalone entity with “journalistic and creative independence,” according to a press release.

“Over the past years, we've won the trust of our audience, along with numerous industry accolades, because of our understanding of culture, entertainment, and marketing—an approach that's rooted in authenticity and transparency,” Uproxx CEO Benjamin Blank said in a statement. “With Warner Music Group, we just doubled down on that formula and are now able to deliver more to our audience and partners with even more access and at much bigger scale.”

Uproxx has created programming involving Vince Staples, Miguel, Rick Ross, and others, in the past.

Founded in 2008, Uproxx was started by Brian Brater and Jarrett Myer (who previously founded Rawkus Records). Myer and WMG’s current CEO of Global Recorded Music, Max Lousada, worked together at Rawkus. “Over the past decade we've become trusted by our loyal audience and advertising partners in helping to turn brands into cultural moments,” Myer said. “With this acquisition, we grow our significance as a beacon for youth culture and entertainment.”