Viacom-CBS Parent Company to Call for Merger (Report)

Viacom and CBS’ controlling shareholder, National Amusements, Inc., is going to call on the two companies to explore re-merging, per a media report.

Here’s what Reuters wrote this morning:

“National Amusements Inc (NAI), the controlling shareholder of CBS Corp (CBS.N) and Viacom Inc (VIAB.O), is preparing to call on the two media companies to explore a merger, two people familiar with the matter said on Wednesday.”

“NAI may contact the two companies as early as this week to ask them to form independent board committees to explore a combination, one of the people said.”

“The sources asked not to be identified because the deliberations are confidential. Viacom and CBS declined to comment, while NAI did not immediately respond to requests for comment.”

Reps for National Amusements, Inc. did not immediately respond to TheWrap’s requests for comment.

Viacom declined comment, while all CBS had to say was, “As we’ve said before, the CBS Corporation will always act in the best interest of all of its shareholders.”

Several media analysts believe that a rejoining of Viacom and CBS is the only way to save the fledging former of the two publicly traded companies. The market may agree: VIAB is currently trading up around 2 percent today.

CBS and Viacom split in 2005. NAI is controlled by the Sumner M. Redstone Trust. The company recently removed Philippe Dauman from atop Viacom and is in the process of turning over the board of directors there. With the recent departure of Viacom interim CEO Tom Dooley, the MTV/Comedy Central/Nickelodeon owner could use some strong leadership.

A Timeline of Sumner Redstone's Crazy Life in Pictures (Photos)

May 27, 1923: Sumner Murray Rothstein (later Redstone; pictured) is born in Boston, and the media world will never be the same.

This April, the aging figurehead publicly stated that he doesn't want to sell a minority stake in that company. The Viacom Board of Directors, on the other hand, is pushing for that to happen as early as end-of-June.

Just five years later, Viacom and CBS split, though the two publicly traded companies are still under the same umbrella -- Redstone's National Amusements, Inc. still controls 80 percent of both companies today.

2006: Shortly after the spinning off, Sumner began feuding publicly with daughter Shari (the pair pictured together here) over her role within the companies.

On September 5 of that year, Sumner Redstone taps legal counsel Philippe Dauman to lead Viacom. Shari Redstone and Dauman seemingly haven't gotten along since then, though she's apparently repaired the relationship with her ailing father.

October 2015: Sumner Redstone's longtime girlfriend Manuela Herzer (pictured) was booted as his healthcare proxy, losing her sizable inheritance in the process.

Dauman became Sumner Redstone's interim proxy, before Shari Redstone re-ingratiated herself and took the role over.

Herzer would sue in May 2016 to get back in the inner circle -- or at least reclaim her spot in Sumner Redstone's will -- but was denied by a judge. Sumner's mental competency was held up at the same hearing, though it wouldn't be the last time an adversary asks someone sitting on the bench to double-check that.

Jan 20, 2016: Activist investor SpringOwl calls for the Sumner Redstone (pictured, from 2012) to step down as Viacom and CBS chairman. The 92-year-old has had problems with his speech for years, and hasn't been able to so much as deliver a pre-written statement during quarterly investor calls.

May 18, 2016: The Viacom Board of Directors votes to stop paying Sumner Redstone (pictured at LACMA), a perceived slap in the face by his legal counsel.

If you got a candid answer from someone at Viacom, however, they'd point out that the billionaire has plenty of money and does exactly zero work, so he's just fine. Plus, the company's been trying to cut costs where it can.

May 20, 2016: Sumner Redstone (pictured here with daughter Shari) removes Philippe Dauman and George Abrams as trustees in the Sumner M. Redstone Trust, and as board members of his family business, National Amusements, Inc.

This kicked off much public fighting between the two far-apart sides. The nastiest accusation came from Viacom and Dauman, who accused Shari Redstone of "manipulating" her father's signature.

They're not the only people who believe the daughter is pulling daddy's puppet-strings.