Gartner for Marketers Research

Insight Report February 27, 2020

Restaurants US: Promotion & Awareness

Restaurant leaders diversify their promotional efforts across platforms, leveraging different types of content to resonate and align with the user bases on those respective channels. Continual engagement platforms can work to serve timely and relevant promotional material to customers as a means to prompt reengagement and commerce while pulling the levers of store-based limited time offers can drive on-premises traffic. Striking the correct balance between promotional efforts, organic strategies, and internal expectations, however, is imperative for success in highly competitive territories, and opportunity abounds for restaurants to improve these tactics.