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Please use this form to submit a request regarding a deceased Squarespace customer’s site. Our deepest condolences go out to you and your family during this time, and we appreciate your patience as we work through your request.
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URL redirects

Last updated March 19, 2020 15:59

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You can create URL redirects toforward visitors away from pages that don't exist to active pages. This can be for permanent changes (301 redirects) or temporary changes (302 redirects).

This guide explains how to create redirects in the URL Mappings panel.

Watch a video

301 vs. 302 redirects

301 redirects are meant for permanent changes and 302 redirects are meant for temporary changes. 301 redirects are more common than 302 redirects.

301 redirects

301 redirects direct visitors to a different URL when they click a link to a nonexistent page. They tell search engines that a page has moved, and search engines transfer the old page's rank to the new page.

You deleted a page from your site and want to redirect to your homepage.

You imported content and the URLs changed. In this scenario, it's usually because your previous site didn't have a page slug for the blog page, just posts.

You're redirecting to another domain.

302 redirects

302 redirects direct visitors to a different URL when someone clicks a link to an old page. They tell search engines that a page has temporarily moved. Search engines don't give the new page the same rank as the old one. Since the redirect is temporary, it lets search engines know that the original page should keep its rankings, as it will be back online.

302 redirects are commonly used when stores or restaurants change their products and offerings seasonally. You should use 302 redirects if:

You need to temporarily take down a page to update it for your new offerings.

You want to temporarily replace a page with another page as you cycle through different offerings through the year.

Before you begin

You can only redirect from built-in and custom domains connected to your Squarespace site. If your domain is hosted by another provider, connect it to your site before using URL redirects.

Ensure you keep the same capitalization as your URLs. If your URLs are all lowercase, then your redirects should also be all lowercase.

Most URL redirects can't use ?, &, or # symbols, as these interfere with the redirect process. This may prevent you from redirecting to anchor links, category links, and some Index Pages. One exception is RSS feed URLs, which can contain the ? symbol.

The URL mappings field has a limit of 400 KB, which is usually around 2500 redirect lines. We recommend deleting inactive redirects to keep this area manageable.

Your site activates redirects from top to bottom, so higher redirects will take priority over conflicting redirects below them. If you have specific redirects (for example, an individual blog post), place them above broader redirects that may conflict (for example, the main Blog Page).

Redirects only work if the page you're redirecting from has been deleted or disabled.

Redirect multiple blog posts, events, or products

Each item has its own URL that includes the page's slug followed by the item's slug (for example, /blog/example-post).

If you change a page's URL slug in page settings, every item in the page will have a new URL. You'll probably want to direct visitors to the right place even if they use an outdated URL to open an item. Instead of adding separate redirect lines for every post, you can save time by adding one line that redirects all item URLs.

To redirect all items in a collection, use the [name] variable when creating the redirect.

Example: Your old Blog Page's URL was /blog and you changed it to /posts. Ensure visitors can still view "Example Post" through http://www.yourdomain.com/blog/example-postby entering [name] in the redirect, like this:

/blog/[name] -> /posts/[name] 301

This option works best for changes to collection page URLs on Squarespace. For setting up a bulk redirect after importing blog posts from a third-party, see our imported content example.

RSS feed URLs

The best way to redirect an RSS feed for podcasts is in page settings.

If you're redirecting an RSS feed manually, follow the steps above, but remove the ? and all characters after it from the original URL. If you leave the original URL as is, visitors will see a 404 error.

For example, don't use this redirect structure for RSS feeds:

/old-url?format=rss -> /new?format=rss 301

Use this redirect structure:

/old-url -> /new-url?format=rss 301

After you've set up your redirect, you can visit the URL with the format /old-url?format=rss directly, and the redirect will work correctly.

Examples and common scenarios

This section reviews some common situations requiring URL redirects and explains how to set up redirects for them.

301 Examples

Changed page URLs

Use a 301 redirect when you permanently change the URL of a page. For example, if you have a page with the URL https://mybusiness.com/about and you want to change it to https://mybusiness.com/team, follow these steps:

Use a 301 redirect when you delete pages from your site and want to prevent visitors from seeing a 404 error page. For example, if you delete a page with the URL https://mybusiness.com/history, you can redirect visitors from that page to your homepage. Since the homepage doesn’t have a visible URL slug, you can use a blank slug in your redirect.

Example: your blog was hosted on a site with the URL structure https://mybusiness.com/post-title, and on Squarespace the same post has the URL structure https://mybusiness.com/blog/post-title.

Because the post titles are the same but the URL structure is different, you can create a single redirect rule for all blog posts, like this:

/[name] -> /blog/[name] 301

Note: Check with your previous host to ensure you have the correct URL structure for the first part of the redirect. The structure may vary, but so long you don’t change any post titles after importing, a redirect like the one above will cover all imported blog posts.

Moved collection items

Use a 301 redirect if you move collection items, such as products or blog posts, from one page to another.

Example: You moved products from a Products Page with the URL https://mybusiness.com/shop1 to another Products Page with the URL https://mybusiness.com/shop2. In that case, a product with the URL https://mybusiness.com/shop1/item would now be https://mybusiness.com/shop2/item.

Redirect one item like this:

/shop1/item -> /shop2/item 301

Redirect all items on a page all like this:

/shop1/[name] -> /shop2/[name] 301

In the second example, the /shop1 page shouldn't be used for new products anymore because all product URLs will redirect to /shop2.

Other domains

Use a 301 redirect if you have a URL on your site that you want to lead to another domain.

Example, you had a page with the URL https://mybusiness.com/fundraiser that featured information about a fundraiser, but now you want the URL to link visitors directly to an external domain.

Follow these steps:

In URL Mappings, create a redirect from /fundraiser to the external domain.

Delete or disable the /fundraiser page in your site.

The redirect looks like this:

/fundraiser -> https://fundraiser.com/very-special-fundraiser 301

Note: Ensure the URL you're directing to begins with https://.

302 examples

Existing pages during updates

Use a 302 redirect when you don’t want a page visible while making updates.

Example: You have a Products Page for seasonal offerings and need to update it for the new season. Use a 302 to redirect visitors to your main Products Page temporarily.

Follow these steps:

In URL Mappings, create the redirect from /seasonal-offerings to /main-products-page.

Disable /seasonal-offerings and make your updates.

The redirect looks like this:

/seasonal-offerings -> /main-products-page 302

When you’re done updating /seasonal-offerings, follow these steps:

Enable /seasonal-offerings.

In URL Mappings, delete the 302 redirect.

Temporary pages during updates

This is similar to the above example, except instead of redirecting to an existing page, you create a temporary holding page while you make updates. For example, you can create a Cover Page that says “New offerings coming soon!” for the redirect.