#DroneWeek :: GE

General Electric entrusted The Barbarian Group to take another step in its quest to showcase the scope of its scientific and industrial capabilities in a fun, relatable way by using livestreaming app Periscope to launch a week-long content extravaganza called #DroneWeek. The project allowed viewers to criss-cross the U.S. via Periscope and get a drone's eye view of some of the company's least accessible facilities where jet engines, locomotives, wind turbines and industrial machinery are made and tested to extremes, featuring interviews and expert commentary from GE scientists and technologists. It was like Shark Week for science and social video enthusiasts.

One week on board a re-engineered drone overlooking the world's most powerful machines. Starting July 20. Live on Periscope.

Life Size Messi :: EA Sports

Life Size Messi features the world’s first true-to-life living avatar, giving fans of FIFA and football across the globe the unique opportunity to intimately interact with one of the world’s greatest footballers – Lionel Messi.

LE0 knows you’re there – he looks at you, he follows your movements, he responds to your touch. He is like a real man just beyond your screen – intelligent, responsive, alive. In interacting with him, users also discover FIFA 14’s game-changing new features.

The Legendary Posters :: Heineken

Far more than just pieces of paper, The Legendary Posters reflect Heineken’s strong brand belief that crossing borders enables people to get the most out of life. Teaming up with over 40 renowned individuals from the worlds of sport, entertainment and art, each poster went on a legendary journey and came back with its own story to tell. They all began the same, but then travelled the world, met extraordinary people, participated in epic events and lived through amazing experiences, returning as one-of-a-kind artworks that bore the physical marks of its unique journey. We collected them all here. You could bid for the ones you like, and in doing so, support Reporters Without Borders. All proceeds go to the global non-profit organisation, which protects journalists and ensures freedom of information worldwide.

Winner of a Silver Lion in Outdoor, 4 Bronze Lions in Media, Direct and (2x) Promo, and shortlisted in Integrated at Cannes 2014, Silver in Design and shortlisted in Branded Content at Eurobest, and Bronze in Media Innovation - Alternative Media at Epica Awards.

Trailer | The Legendary Posters

The one that played fire tennis against Jimmy Connors | The Legendary Posters

Tumblr | The Legendary Posters

Instagram Trailer | The Legendary Posters

Bear in my Mind :: Nike

The bear of the famous Madrid's statue has escaped. If you see it, run.That hoax was the main concept of the campaign for the San Silvestre Vallecana race of 2003. Online, the inner monologue of a runner facing the unlikely threat of the loose bear was the leitmotif that brings the site together: a very innovative experience for 2003. It included a cheeky game to spread the word, an ecommerce module to register to the race, and a section that allowed users to personalise the poster of the race with their own messages and a -pioneering at the time- upload your face functionality. The banner campaign was also very innovative. Overlays and standard banner units worked in synergy to deliver the message. A hoax website gave depth to the concept and was featured in prime time in Spanish national TV.

Spanish national TV shows amplified the campaign by echoing the fictitious platform of vigilantes Madrid Seguro.

Roll Out Happiness :: Coca-Cola

Gray, grau, gri, šedá, グレー no matter the language, it represents the dullness in our cities, the lack of imagination, the routine of everyday life. How can we overcome it and invite people in a gray city to cast aside their worries and live in the moment?

We decided to build a pop-up park in the midst of a gray business square and encouraged people to take off their shoes to relax with their feet on real grass. A vending machine rewarded those who were up for it with a refreshing bottle of Coke. Needless to say, children as well as adults, bachelorette parties, groomsmen and brides, old people, young people, people on bikes, grumpy people and happy people alike were all eager to remove their shoes and share a Coke.

BFD Pizza Builder and Tracker :: Domino's

Can a pizza extend your day? Hells yes!

With the BFD -Big Fantastic Deal- we took ecommerce to a whole new level. Users could instantly create their dream pizza, and even name their unique creation and register it for others to order. The one with most orders would get a reward from Domino's. Nice, right?

The Pizza Tracker was the perfect complement to BFD. Like any online delivery service, it allowed users track the status of their order, step by step, in real time, down to who put the pizza in the oven, and who was delivering it to their door.

So then, how did Domino's extend your day? As the tracker started customers knew they had 30 minutes to use wisely. Extra time with one click.

How Big Can Football Get :: EA Sports

In 2009 2 million FIFA games were played online daily around the world. That’s over 15,000 years worth of amazing goals, yellow cards, nasty tackles, smart tactics, and impossible bicycle kicks per season. If football is the biggest sporting experience the world over, and arguably the biggest common, global cultural experience there is, with FIFA 10 that experience just got a whole new dimension. How big can football get?

The bigness of the FIFA 10 campaign was equally second to none. We created anthem and tactical TV ads; global and local print ads; FIFA Earth, a geo-located data visualization site that reflected FIFA games and conversations about football happening in real time; a documentary featuring the opinions and experiences of 13 of the best football players of the world; and even a YouTube channel that showed those very same players doing keepiuppies while blindfolded and encouraged users to have fun with football.

Case Study

Launch TVC

FIFA Earth Walkthrough

Documentary

Blindfold Keepie Uppie

Pre-launch print

Launch print

LET’S SCORE 10 MILLION GOALS AT HOME. And another 10 million away. Let’s rewrite history before breakfast and lift the cup before lunch. Let’s send defenders this way and that with 360-degree dribbling. Let’s use the pitch to the full with enhanced trapping, pinpoint passing and positioning. Put yourself in the game this season. LET'S FIFA.

Music :: Coca-Cola

As part of our Coca-Cola Music work, we created the first Coca-Cola visual identity to embrace digital technology and motion. At the core of the system is the Dynamic Logo Creator, a reactive application developed to create dynamic sound signatures that can be generated from any music track to create limitless versions of the Music logo, each with its own distinct energy.

We also came up with Placelists, an app powered by Spotify that brings places and music together. And to launch it, nothing better than getting real teenagers that bring their real stories, their real energy, and their real stories to give it a real context.

The Bitter-Sweet Taste of Football :: EA Sports

As the football season draws to a close, will you taste sweet victory or bitter defeat?Football – one moment you are crying the sweet tears of victory, while the next it’s bitter tears of defeat. To mark the end of the season and celebrate FIFA 15, we created an online film that sees Lionel Messi’s tears of joy and despair turn into chocolate bars of Sweet Victory and Bitter Defeat.

To bring The Bitter-Sweet Taste of Football to life, we created the machine through which the bitterest of dark chocolate, and the sweetest of white chocolate flowed. An actual, moving, spinning, 10-meter long installation complete with conveyor belt. Because when feeling the game is not enough, maybe you need to try your other senses and actually taste the game.

This piece was initially conceived to tease the launch of our “Feel the game” campaign, to homage to the efforts of EA Sports to explore and capture every emotion football triggers, which finally leads to the most realistic and deep interactive football experience there is. Real chocolate bars that “may contain Messi’s tears” were to complement the campaign and to be distributed in gaming events, but they weren’t ultimately produced. Or were they?

Wodka Wars :: Wyborowa

Wyborowa (Pernod Ricard) is the most traditional Polish vodka and wanted to reinforce its authenticity by claiming for Poland the title of vodka's birthplace. We teamed up with VICE TV and the Palm d'Or winning production team of Fahrenheit 9/11 to produce a documentary as we investigated the subject.

Trailer (ungraded)

Documentary :: Part 1

Documentary :: Part 2

Print

Documentary :: First cut (ungraded)

Mirror's Edge :: Electronic Arts

This integrated campaign was created around the story of the video game's protagonist Faith, a beautiful yet jaded free runner that exists on the rooftops of skyscrapers' high above a future dystopia. The TV, print, OOH, and online components plays with the elements of perspective as we take Faith and gamers past a point of no return.

Think Fast. Drive Faster. :: Need For Speed Shift

The immersive experience of Need For Speed SHIFT is represented by the physical sensations a real racecar driver racing at incredible speeds would have.

We go beyond POV to literally get inside the body of the racer to live the experience first hand. We follow the information that travels from organ to organ, which helps us understand the mind-boggling speed at which we are racing.

Valets :: Need For Speed Hot Pursuit

Utilising some familiar faces, the EA GAMES our global campaign featured Kevin Dillon and Jerry Ferrara – stars of HBO’s Entourage – playing gamers-turned-valets who park the world’s most beautiful sports cars for a living and then race them in “Need For Speed: Hot Pursuit.” Set at the fictitious Hotel St. Fritz in Hollywood, California, the campaign captured the true dynamic of friends as they play and compete.

EA’s latest installment of the “Need For Speed” franchise nourished that rivalry by enabling players to take online competition to the next level with their new proprietary Autolog social network. “Need For Speed” Autolog dynamically tracks and shares performance and stats so that players can actually drive their friend’s gameplay experience, and challenge each other directly whether they are online at the same time. When the competition is on, friendship finishes second.

Introducing... Valets

Officer Douche

You Park It

Holiday Speed

Floor It - Walkthrough

The application featured the campaign’s two main characters delivering “trash talk” lines at random, as well as showcasing the campaign videos.