Lyris Takes Lead on Privacy among ESP’s

With the recent rash of high-profile security breaches, privacy and security are top of mind with big brands and their consumers. Taking steps to ensure that users’ information is secure and remains private matters to the bottom line.

Online marketing service provider Lyris, best known for its Lyris HQ and ListManager platforms, announced that TRUSTe certified its website to display its Web Privacy Seal. With 71% of users looking for trust marks before purchasing or doing business online, showing support matters immensely.

The TRUSTe Web Privacy Seal ensures users that Lyris’ online privacy policy has been reviewed and approved by a third party and includes information practices consistent with the Federal Trade Commission’s Fair Information Practice Principles. TRUSTe also provides its clients and their customers with a process to resolve privacy disputes through its online Watchdog Dispute Resolution service – resolving more than 9,000 complaints each year.

“TRUSTe certification is an important milestone in our ongoing commitment to building customer trust and demonstrating that we take data privacy very seriously,” said Tina Stewart, senior vice president, marketing for Lyris. “With this certification, we are not only following industry best privacy practices, but also leading the way in responding to our customer’s demands for transparency and accountability when it comes to their privacy online.”