My role is to improve account retention through strategizing on and designing interactions, pages, and flows to create a seamless and intuitive continuing experience for the job seeker.

Project Details

Duration: ongoing

Team: Four designers (including myself), four product managers, one UX researcher, one UX writer, one VP of product

My role: Wireframing, prototyping, presenting to stakeholders

Tools: Sketch, Axure, Marvel, Avocode

Deliverable Assets to build new pages on existing website

The Challenge

How might we retain paying subscribers through helping job seekers increase their chances of getting jobs?

Background

BOLD’s main selling factor is their resume builder. Millions of job seekers across the world utilize the builder tool to create new resumes, or make their existing resume more presentable. The business problem that BOLD has been running into is that a large majority of users, after building and downloading a resume, see no further need for such services and cancel their subscription. On the other side, job seekers are unaware of additional features that BOLD offers that would benefit their job search tremendously. The average resume strength score among users is 61.5% (due to errors like typos, cliches, and tone), which means that many of those resumes would not pass applicant tracking systems.

Given this problem, the retention team was tasked with the compound task of making users aware of these additional features, making a convincing value proposition, and designing the flow and interactions of going through them.

Broadly, these two features are:

Resume review: an interactive proofreading and editing interface that goes through every aspect of the resume in detail, pointing out errors and giving tips on how to increase its overall strength

Customize to Job Title: the system analyzes the existing resume and suggests specific job titles to customize it to, further strengthening it and increasing the likelihood of it helping the job seeker get interviews