Rag & Bone Confirms It Will Add Plus-Size Jeans

This news comes after backlash to Ashley Graham’s campaign.

Ashley Graham has been tapped as one of the new faces of Rag & Bone, starring in the brand's new campaign for what it's calling “The DIY Project.” Featuring models such as Hailey Baldwin, Paris Jackson, and Bella Hadid (to name a few), Ashley is the only plus-size model to be featured. It would be notable that the brand that previously only used straight-sized models in its ads had chosen Ashley as its first plus-size model in a more body-positive campaign, but fans are not thrilled that the company doesn’t seem to be putting its design, uh... where its campaign is.

On the brand’s Instagram, many followers have been commenting that they’re disappointed that a plus-sized model was used when the brand is not currently available for the plus-sized market. One user writes, “This was a tad deceiving. @ragandbone is still not a size inclusive brand. Don’t put Ashley Graham in your ads if you aren’t going to back it up.” Yet another asked, “How is my Ashley size butt supposed to fit into these?” And more included feelings such as, “Super disappointed to see someone who preaches so much about body positivity and size inclusive fashion representing a brand who doesn’t promote either of those things. 👎 Who is this ad supposed to be selling to?”

Teen Vogue reached out to Rag & Bone, who clarified that Ashley is wearing a size 32 jean in the images, which is a size that the brand currently offers in its denim line. It also confirmed that in November, it will begin including extended sizing for its best-selling products.

On social, Rag & Bone is replying to every disappointed commenter on its feed via direct message to share its plans for a more inclusive size range going forward. Though there is no official word on what the release will be, we're certainly looking forward to it.