According to market experience, the Hungarian online traders have identified 4 factors for themselves:

product, which is market compatible, and can be sold online

consumer friendly online surface

flexible delivery methods, satisfying unique needs

innovative , differentiating online communication

However these 4 factors do not ensure that interested parties become customers.

The modern consumer is influenced by several impulses every second. However s/he can be tempted – for a few minutes. In these few minutes, an instant and comfortable payment option has to be ensured beyond providing the right product – before having a different impulse, before becoming doubtful or changing his/her mind about the purchase.

The ratio of actual buyers can be increased by the strategy of ensuring target group customized instant payment methods – this factor is the fifth element.