Ford Technical Training Center in Manesar will train dealer staff and the idea is to better the overall customer experience. More such centers are coming up…

Ford India has inaugurated their first ever independent Technical Training Centre. Set to train dealer staff, the new installation has a capacity of 13,500 training days per year. Spread over an area of 18,000 square feet this facility is only for the northern region and is located in Manesar, Gurgaon.

As per the training program, Ford will bring in trainees to acclimatise them with the company’s current and forthcoming product portfolio. The learning programs and techniques will be conducted in modern and digital classrooms. Technical centres like this one will ultimately help in serving the customers better as the knowledge gained will be directly used in servicing their cars faster and in a sound manner.

Here’s what Mr Anurag Mehrotra had to say on the occasion:

“This new state-of-the-art facility is a testimony to our commitment towards ensuring a skilled workforce, qualified with the right certifications to deal with Ford products and more. Our vision is to establish independent technical centres with ultra-modern facilities including body shop training in all four regions and this centre is our first step towards it. Our innovative service initiatives strengthened by a highly trained technical workforce will further play a pivotal role in ensuring a long-lasting relationship with the customer.”

The new centre in Manesar, Gurgaon is their 7th such centre with the other six are being established in the cities of Ahmedabad, Chennai, Cochin, Kolhapur, Kolkata and Mohali.