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According to both Forrester and Gartner, about 76% of U.S. workers have access to email on mobile devices today, and globally, it’s approximately 60% of all full-time employees. Forrester projects universal email access on mobile devices by 2014. Most marketers already know how to design good-looking, well-written HTML email messages that get results. But how do you make certain that your messages look just as good on a smart phone as they do on a laptop or desktop? The first step is to rethink your email templates with the goal of making them just as effective when the message renders on Read More

Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Hashtag surfing bites Entenmanns. When a marketer at Entenmanns used the Twitter hashtag #notguilty to promote the company’s low-fat baked goods, the company stepped right into the middle of the Twitter uproar over a Florida jury’s decision in the Casey Anthony murder trial. The resulting backlash against the company, which appeared to many Twitter users to be trying to capitalize on a tragedy, is still going on. The lesson for us all: Before you go hashtag Read More

Three experts on social and digital media and compliance will present a free webinar on Thursday, July 14 that will clarify the rules for companies – and employees – in regulated industries when using online services like LinkedIn, Facebook, Twitter, and others. Implementing compliant social media strategies in business can be more complex than it seems. While some regulators insist on a clear separation between personal and professional use of online services, others say that there is no difference for certain categories of employees. Some want companies to issue clear guidelines that restrict what employees can and can’t say online; while Read More

After posting a list of six common Facebook faux pas, with the information businesses need to know to avoid them, it seems only logical to post a list of tips that can help a business create fabulous Facebook pages. Create a Page People Want to Visit. What is it about your business that would make people want to come back to the page often, or create a community atmosphere? Whatever that is, make your Facebook business page reflect that — instead of just asking people to buy your products, or touting the virtues of your management team. For instance, American Read More

It was 235 years ago today that the Continental Congress published the Declaration of Independence. In celebration of the beginning of American independence, there’s no new blog post today. Have a safe and enjoyable holiday!

This week brought a number of interesting stories that will affect nearly anyone who uses a multi-channel distributed marketing approach to sell products or services, regardless of their industry. Here are five of the most interesting: NLRB Targets “Facebook Firings” and Social Media Policies — North Carolina law firm Nexsen Pruet publishes a monthly employment law update that always contains interesting information for managers. The July issue looks at several recent cases taken up by the National Labor Relations Board which involve blogging and social media policies. In one case discussed, the NLRB ruled that the common practice of requiring employees to sign a social media Read More