Business for Punks

By James Watt

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Business for PunksBrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog.

Don't waste your time on b******t business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

More by James Watt

James Watt Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead.

James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business.

After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are.

They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business.

Business for Punks bottles the essence of James’s methods in an accessible, honest mani­festo. Among his mantras:

· Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by try­ing to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.

Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.

From the Hardcover edition.

Richard Taylor, James Watt & Martin Dickie BrewDog's first beer book is a brilliant intro to the world of craft beer.

It includes a look at what makes craft beer great and how it's made, explains how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own at home. It's not just about BrewDog's beers either - plenty of other excellent breweries and their beers from around the world are featured. This book is both a window into the BrewDog world and a repository of essential craft beer information.

Designed in the highly individual style of the brand, the book also includes quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and pull-out beer mats.

James Watt The POETRY & DRAMA collection includes books from the British Library digitised by Microsoft. The books reflect the complex and changing role of literature in society, ranging from Bardic poetry to Victorian verse. Containing many classic works from important dramatists and poets, this collection has something for every lover of the stage and verse.

James Watt This hard-to-find study by a Victorian-era architect presents precise and detailed renderings of antiquities from Greece and southern Italy. Scottish artist, architect, and jeweler James Cromar Watt (1862–1940) belonged to the Royal Institute of British Architects. This volume is the product of on-site studies he conducted in 1893 in Athens, Palermo, and Naples. His painstaking drawings, most of them full size, recapture the delicacy and precision characteristic of ancient designs from Greece and southern Italy.The splendid variety of designs includes depictions of geometric patterns on marble floors, ornamented urns, and decorative embellishments in the form of leaves, birds, flowers, faces, and realistic as well as mythological animals. Scenes from Pompeii range from a long view of the Forum and close-ups of its richly embellished pillars to details of the altar from the Temple of Aesculapius and floor patterns from the Temple of Isis. Graphic artists and lovers of antiquities will rejoice in this inexpensive new edition of a rare resource and its wealth of illustrations.