Apple has stores. Microsoft has stores. Now Google has one, too, but only for a little while. Google's new "pop-up" space in New York's trendy SoHo neighborhood is only open until Dec. 31, as a showcase for the company's new Pixel phones, Wi-Fi router, Home speaker, and Daydream VR.

The space lets you get your hands on all of Google's new products and, if you have a new Pixel phone, they'll help you set it up and give you tech support. In typical Google fashion, though, the store doesn't have any inventory. Instead, Googlers will help you buy things online with your phone, or will send you around the corner to the Verizon store or Best Buy.

We took an early tour of the store on opening day to see how Google wants to represent itself. The space is playful, open, and makes good use of white backgrounds—in short, very Googly. Take a look through our slideshow.

1
Google Store at 96 Spring Street

The new Google store, at 96 Spring Street in New York City, will be open through the end of the year. You can't actually walk out of there with products, but they'll help you buy things online with your phone.

7
Google Sample Query

8
Daydream View Area

Google's comfy Daydream View VR headset is like sweatpants for your face. A half-dozen Google employees hang around here to help people do demos. You sit on a swiveling stool, which looks like a rock, so you can peer around.

About the Author

PCMag.com's lead mobile analyst, Sascha Segan, has reviewed hundreds of smartphones, tablets and other gadgets in more than 13 years with PCMag. He's the head of our Fastest Mobile Networks project, hosts our One Cool Thing daily Web show, and writes opinions on tech and society.
Segan is also a multiple award-winning travel writer. Other than ... See Full Bio

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