Togo’s Sprucing the Place Up

By Tom Kaiser

Published: 2018.05.04 11:01 AM

Togo’s, the California-based sandwich chain known for meaty sandwiches, has announced a systemwide refresh of the brand complete with a new anthem, “True to the Sandwich,” and a new Pretzelrami signature sandwich.

Togo’s has been hard at work reimagining the 47-year-old company to focus on what fans love most about the brand, the company said in a release. The brand overhaul includes all of its marketing efforts, store design, menu and packaging to better differentiate the brand from its competition. Store facelifts are being rolled out gradually at its 220-plus locations, as well as all new restaurants going forward.

As part of the announcement, Togo’s launched its newest sandwich, the Pretzelrami. It’s made with a quarter pound of pastrami, a soft pretzel roll and two slices of aged white cheddar cheese.

“Togo’s has been pretty quiet the last few years, but we’re thrilled to begin sharing our many exciting brand improvements with existing and new guests,” said President Glenn Lunde. “Our commitment is to be relentlessly ‘True to the Sandwich’ in everything we do, which means staying laser focused on what matters most to our guests, and that’s bold flavors, premium ingredients, and generous portions.”

The company says it has plenty of room for growth in existing and new markets.