An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment. For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience and strengthen partnerships.

To help clients increase the value, efficiency and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the new program enhances the company’s sponsorship program offerings.

“We’ve blended decades of experience in live event marketing and domain knowledge with the largest sponsorship database in the industry,” said GES EVP of strategy, David Saef.

He added, “Our focus is to help our clients drive revenue and improve efficiencies through sponsorship optimization.”

GES’ standard sponsorship services – GES Sponsorship Platform, a database of more than 20,000 sponsorships and Sponsorship 2020 workshops – are included in the new program.

The expanded service offers consultation, sales execution and services, including measurement and reporting, to help clients increase attendance, drive revenue and improve efficiencies through sponsorship optimization.

GES Sponsorship Strategy & Sales adds:

Program assessment and strategy development

Full sponsorship sales services, including operations, invoicing and collections

Design and development of sales assets

Ability to sell, track, and report progress to goals

Development of distinct activations

Utilization of industry-leading tools to manage sales

GES has also hired industry veteran Andy Herman as vice president of sponsorship strategy and sales. Herman has more than 25 years of expertise developing and selling high-value sponsorship programs and a thorough knowledge of all aspects of exhibitions and event sponsorship. Prior to joining GES, he led sponsorship sales at Jack Morton Worldwide.

Herman explained that GES’ sponsorship programs can help clients effectively acquire and manage the right sponsors to drive event growth.

“GES’ industry-leading database of more than 20,000 sponsorships and our Sponsorship 2020 workshops helped event professionals get more out of their sponsorships,” Herman said.

He continued, “With the launch of GES Sponsorship Strategy & Sales, we are enhancing our end-to-end solutions. We can now provide a comprehensive range of event services with the ultimate goal of optimizing sponsorship revenue and improving efficiencies for our clients.”

GES Sponsorship Strategy & Sales is designed to act as an extension of show organizers, brand marketers and event planning teams, and can scale from simply offering strategy or sales to providing full end-to-end event services and production.

“Global brands and industry associations turn to GES for sound advice and trends on sponsorships,” said Wendy Gibson, EVP of global marketing for GES.

She added, “GES has the experience, processes and proven strategies to optimize sponsorship programs and a full suite of strategic and tactical services designed to increase attendance and drive revenue from sponsorships.”

Partner Voices

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