CATEGORY: SEO/SEM

What's the difference between a business that consistently makes it into the top spots on search engine results pages (SERPs) and those that get stuck in relative obscurity on Page 2 or beyond? Here are some important considerations to keep in mind.

Google recently announced some new and very important updates to the AdWords platform. It's no surprise to see an increased shift to mobile-friendliness and ease of use that benefits consumers and business owners alike.

When it comes to search, marketers are able to choose whether to focus efforts and budget on SEO or PPC campaigns to reach the top of the search engine results page (SERP). What if we told you that the best strategies use both tactics?

There's a particular marketing question we're being asked more and more frequently: what happens when your product or service is in a category all its own — one that's so new, innovative, or forward-facing that there's little or no existing market interest for search engines to steer your way?

Google's Penguin algorithm update rocked the entire SEO industry, as black hat link building tactics were suddenly outdated in favor of quality references and content. What are today's best SEO practices and how does Prove employ them? Read to find out.

Last year Google quietly rolled out Draft Campaigns, which enable us to create multiple alternate drafts of an AdWords campaign and run the resulting Experiments as A/B tests against the original. How can this opt-in beta feature be used to optimize new lead and customer acquisition? Read here to find out.

RankBrain is a new AI system rolled out by Google Search to help make sense of queries never searched before. It’s a Machine Learning Technology, meaning it’s a type of artificial intelligence (AI) capable of learning over time.