Ryan Stewart on Identifying Outreach Opportunities

Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, WEBRIS founder Ryan Stewart joins SEJ Features Editor Danielle Antosz to talk about outreach and how to do it right. Ryan shares how to identify the best outreach opportunities and how to write the perfect pitch. Finding the Best Outreach Opportunities It all starts with the target audience and where they hang out. For example, if we want to promote a blog post, it’s about link building. We start by going out and finding the sites they are already talking about, and there’s a number of ways to do that. We’ll either just search Google, we’ll search Twitter, or we’ll use tools like BuzzStream, Pitchbox, or BuzzSumo. I usually build an Excel file and prioritizing by social relevance, class score, etc, and start to build a target list based on people who are already talking about. Then we’ll start to figure out how we can add value to them and transition into that pitch. Pitching Your Products or Services It comes down to two things: Number one is content, the next step is value. Content is the ultimate piece of value because you can create something of value to that person and use that as a warm intro. Everything hinges on content. If you wanted to pitch SEO services or consulting or web design or a product or anything, I always start with…