Advantages

Customer Advantage

Personalize your display ads with mashero and make them relevant – for each of your target groups. Your campaigns are better perceived and accepted by users and thereby result in higher click and conversion rates. This is how you significantly improve your return on advertising spending (ROAS).

Here is what mashero brings to your campaign:

Deeper coverage of relevant target group

Improved advertising impact and target group communication

Increase of willingness to buy

Higher click rates

Enhanced conversion rate

Improved ROAS

mashero is web-based and usable on any device without the need for additional software. Free updates are provided continuously also with regards to your personal wishes. For the first time mashero makes management of all display ads possible via one system. The easy and intuitive handling of the dynamic TargAdComposer turns you into your own campaign manager without the need for programming know-how. In addition, the mashero experts are available to you for a media consultation anytime.

Here is what mashero does for your marketing:

Simplified work processes

Time and money savings

Full campaign control

Consultation with online marketing experts

mashero for companies, media planners, creatives

Your advantages as a company:

Close to target groups: knowledge about target groups will be integrated in personalized campaigns to increase ad impact significantly. mashero makes impactful and efficient online campaigns possible even on a small budget

Full control anytime through monitoring-function: direct feedback to display ads and 24/7 optimization

Considerably higher branding effect and click rates: divergence losses are a thing of the past and your ad budget will be deployed optimally

Your advantages as a media planner:

Improved transition from planning to creation: target group-knowledge of media planner is directly transfered to creatives

Simple and uncomplicated: set triggers and establish targeting definitions. Use all existing targeting systems or set custom triggers

Improved performance record: the reporting details how well each motive has been accepted

Your advantages as a creative:

Creativity becomes part of targeting: creative performance becomes more important through personalization and is appreciated and valued higher

Spontaneity through real-time editing: good ideas and reactions to current events can be implemented immediately

Higher impact of campaigns: personalization results in stronger emotional involvement along with higher identification of the target group

Campaigns are designed ‚deeper‘ into the media plan: more influence for creatives on the campaign as a whole

Reporting

Mashero provides detailed reporting of current performance data of your campaign anytime. This allows you to monitor and analyze the performance of your individual display ads and optimize them anytime. Reporting data may be monitored in real-time, also via mobile devices, thus giving you overview and control anytime anywhere.