More Than 75,000 Physicians Are Participating in Online Sampling Programs on Monthly Basis

LIBERTYVILLE, IL, March 30, 2011 ­ Nearly 75,000 health care
professionals (“HCPs”) have opted in to receive online
samples while the number of requests has dramatically increased by
277% since January of 2010, according to Physicians Interactive
Holdings, LLC (“PIH”).

As pharmaceutical companies’ budgets are cut and sales
teams reduced in size across the country, brands are finding it
more challenging than ever to reach their customers. Online
sampling allows eligible HCPs to request samples via a web-based
system, regardless of where they practice.

“We have seen HCP interests in eSampling grow dramatically
in the past year. In fact, the number of sample transactions has
grown by 30% month over month since November of last year,”
said Donato Tramuto, CEO and vice chairman of Physicians
Interactive Holdings, LLC. “We know from current research
that at least 80% of physicians are interested in eSampling and now
we are helping more customers find ways to integrate their valuable
resources into the physicians’ workflow.”

PIH reports the average user makes eight to ten sample requests
per year per brand. Physicians can access samples from a number of
online entry points as PIH has implemented more than 30
integrations among pharma portals, third party channels and sample
fulfillment vendors.

About Physicians Interactive Holdings
Physicians Interactive Holdings is the leading resource for
healthcare information, medication samples and mobile decision
support tools to medical professional everywhere. We use the full
power of our network to bring clinicians and Life Sciences
Companies together in ways that will change the practice and
business of medicine, for the better. PIH has developed a
foundation of user-generated, proprietary and public data that
powers a networked suite of transactional applications, including
eSampling, interactive learning programs and mobile solutions.
Physicians Interactive is owned by Perseus LLC, a merchant bank and
private equity fund management company. For more information about
PIH, visit www.physiciansinteractive.com .

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