The Blog

Strawberry Fields

Strawberry Fields

With the summer on it’s way back we wanted to create branding with a happy, positive feel. Strawberry Fields is just that. We created a brand identity, website, packaging and social media posts for the strawberry company.

We defined Strawberry Fields as a social enterprise who employs homeless people in Glasgow to grow and pick fruit. They pay their employees a living wage and, while they’re working, they live on the farm with access to tutoring and social support. We used who the company was to decide the look and feel of the brand.

The brand needed a fun personality with broad appeal. We created a hand drawn logo and brought the fruit to life when we shot photos of them in mischievous and daft situations.

We designed a e-commerce website to tell visitors all about Strawberry Fields and allow strawberry lovers to buy online.

We created two social media feeds focusing on where the target audience would be, on Instagram and Pinterest. A business like Strawberry Fields can build a following by giving people different ways to use their strawberries. We created recipe cards with easy to make recipes for a summer party. We’d recommend trying the jam!

A brand like Strawberry Fields would be conscientious in all parts of its business. We designed recycled packaging that would protect the strawberries on their short journey from the farm to the customer. We spoke with local cycle delivery couriers for pro tips on delivery by bike so we could create true to life designs.