SEO/SEM in China – The Best Tools, not the Cheapest

So for onsite SEO in China, it’s a small world after all. Quality content goes even farther to boost your rankings on Baidu than on Google, for the simple reason that quality info on the Chinese Internet is so much more meager. That’s why if you search for anything more meaningful than Jay Chou or L’Oreal on Baidu, then the first five results are almost guaranteed to contain links to one or all of the following: Baike, Baidu’s version of Wikipedia; Zhidao, the Sino-Yahoo! Answers; or Wenku, China’s Google Docs. Which leads to a down-and-dirty tip. Posting articles on these sites, and back-linking in the comments, will drive more quality leads to your site than even the most precocious Asian social media hipster could on Weibo, even with unlimited Red Bulls. That’s assuming you’re not a super-sexy western org. Beckham could certainly rely on social media to sell ab-blasters...