Our Story

AJE IS AN AUSTRALIAN FASHION HOUSE DEDICATED TO RAW BEAUTY, TOUGH FEMININITY AND EFFORTLESS COOL.

FOUNDED IN 2008 BY BEST FRIENDS, ADRIAN NORRIS AND EDWINA FOREST, THE CULT BRAND PAYS HOMAGE TO AUSTRALIA'S QUINTESSENTIAL COASTAL AND URBAN STYLE THROUGH A CURATED MIX OF EFFORTLESS ESSENTIALS AND STATEMENT OCCASION PIECES.

THE DUO'S COVETED CREATIONS ILLUSTRATE A PURE REFLECTION OF THEIR LEARNINGS AND BACKGROUND, WITH ADRIAN'S TRAINING AT THE ACCLAIMED VENETIAN ART SCHOOL, LICEO ARTISTICO VENEZIA, AND EDWINA'S TENURE AT LEADING FASHION MAGAZINE, RUSSH.

FOREVER INSPIRED BY THEIR MUTUAL LOVE OF THE ARTS, THE LIKE-MINDED PAIR DEVOTE EACH SEASONAL COLLECTION TO THE CELEBRATION OF TRADITIONAL ARTISANAL TECHNIQUES, CRAFTSMANSHIP AND QUALITY OF DESIGN.