The Challenge

Minimizing disruption by maximizing loyalty

The automotive business model is transforming rapidly due to digitization and sustainable initiatives. Customer behavior is changing, and yet the human touch remains critical in our increasingly digitalized world.

Brands need to prepare for industry disruption whilst accelerating loyalty performance to deliver on current and future goals. To embrace the future, brands must challenge data lock-in to deliver across silos and double efficiency to maintain earnings.

Taking on challenges to create a roadmap for the future

Taking on challenges to create a roadmap for the future

Minimize disruption by tackling 3 critical pain-points

Data lock-in is limiting growth potential

Many dealerships operate with up to 15 different independently run software platforms. This arrangement results in data lock-in and limits agility as well as the dealer’s possibility of leveraging from digitization and analytics.

Market disruption has dealers calling for an urgent increase in efficiency

Maintenance and service revenues are expected to decline by approximately 40% as electric vehicles and digitization limit the need for service checks and spare parts. Accordingly, dealers need to work more efficiently with the same workforce to maintain the same earnings.

Silo experiences are jeopardizing customer retention

Measuring on only a few touchpoints hides how often brands are unsuccessful in meeting customer expectations. In fact, when taking the full journey into account, customers are three times more dissatisfied than you expect based on current measures.

The ag analytics playbook

How to play and win during the automotive transformation

1. Connect seamlessly with your existing data streams

Data and system lock-in is a critical challenge faced by most automotive brands. As a result, brands are prevented from fully leveraging from digitization and analytics. We connect with your existing data streams to extend and upgrade your data capabilities across the customer journey.

We help our clients with:

Advanced data integration

Artificial intelligence and machine learning

Predictive maintenance and intelligent leads

2. Lead behavioral change

Ensuring that sales and service employees remain efficient has never been more crucial. Most brands have defined sales and service core processes, yet many struggle to implement desired behavior, and thus unintentionally jeopardize customer retention and decrease sales opportunities. Behavioral change must be rooted in a data and sustained through continuous feedback-loops to support brand potential. Typically, only a few behavioral changes can have a massive impact.

Critical drivers on how to lead behavioral change:

Measure and prioritize specific behavior

Enable automated and predictive action plans

Train based on specific and measurable behavior

Extend with gamification to support motivation

3. Take advantage of the customer journey

The automotive sector continues to deliver silo customer experiences putting pressure on brand performance and futures sales. Measuring on only a few touchpoints hides how often brands fail to meet customer expectations.

ag analytics can set you on fast track to maximize loyalty across the customer journey with the following solutions:

4. Reduce complexity with data-driven dealer services

Manage a large dealer network with our plug and play dealer services that help individual dealers reach their goals:

Qualify intelligent leads

Enable automated follow-up tools

Utilize predictive service retention

5. Connect the dots

Leading behavioral change across the customer journey

By following the ag playbook and leveraging from data and predictive analytics, brands will be able to successfully align actions, ensure efficiency and lead behavioral change across the customer journey.

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