Alexa Hirschfeld, the Founder of Paperless Post and one of Fast Company magazine’s most influential women in technology, will deliver a keynote address at the 2011 Wharton BizTech conference (http://www.whartonbiztech.com) on December 2.

Hirschfeld will join executives of other leading Internet companies at the conference, including Facebook, Groupon and Paypal, to discuss new e-commerce business models. The event is organized by MBA students at the Wharton School of the University of Pennsylvania.

Participants will explore the development of social commerce, alternative currencies, social fundraising, flash sales, subscription-based selling and business models based on sharing. A decade and a half after the first rudimentary e-commerce websites began trading, these trends are reshaping how the Internet can be monetized.

The conference, which typically attracts almost 400 attendees, will also showcase technology and e-commerce companies founded by current University of Pennsylvania students at a start-up pavilion.

Other conference panelists will be drawn from some of the most innovative companies in e-commerce, including:

American Express’s Membership Rewards loyalty program
Points.com, the website which allows consumers to manage points from multiple loyalty programs
Vente Privee, the members-only website which sells designer fashion in eight countries in partnership with American Express
Venmo, the mobile payments company
DonorsChoose, the charity fundraising engine
Storably, a Philadelphia-based market for parking and storage

The conference will be held at Philadelphia’s Ritz-Carlton. Tickets are available for purchase on our website.

About BizTech@Wharton

BizTech@Wharton, now in its 16th year, consistently attracts top tech executives and thought leaders who wish to engage in lively, relevant conversations about the dynamic field of technology. The conference is organized by MBA students at The Wharton School and has featured notable keynote speakers including Stephen C. Savage, CIO, CA, Inc.; Stephen Elop, CEO, Nokia; Ahmed Mahmoud, CIO, AMD; and Glenn Britt, President and CEO, Time Warner Cable.