causes

Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month.

We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.

We’ll be reposting those stories to our Tough Enough to Wear Pink Facebook page. Please make sure you’re a fan, so you can follow along with us.

A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!

We’ll also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.

Also, this year you can enter to win weekly prizes through our “2018 Tough Enough to Wear Pink Pledge” campaign. All who sign up are also entered into the grand prize drawing of two Gold Buckle seats at the 2018 Wrangler National Finals Rodeo.

Simply visit the “pledge” form. Fill out the required information and tell us how you pledge to support breast cancer awareness and research with at least one action this month.

Your pledge may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)