Archived Presentations

January 2019

Adam Napolitan represented the Strategic Communications team in introducing communicators to the “Impact through Intersections” project. The presentation included a rubric for communicators to evaluate their story ideas for inclusion in the project, among other ideas for involvement.

June 2018

Big Ideas

First Generation Initiative

Sharon Knox, Director of Communications, Undergraduate Education, presented an update on the First Generation Students Initiative. This initiative aims to better equip our campus to help first generation students navigate the unfamiliar landscape of higher education.

May 2018

National Advertising Lessons Learned

Linda Forbes, associate director of marketing in Strategic Communications, and Kristin Burns, content marketing manager at the One Health Institute, gave a modified version of their CASE ConnectWest 2018 presentation about developing and executing the 2017 national awareness advertising campaign.

April 2018

Give Day and By Philanthropy Updates

Becky Furtado, director of marketing and development communications, and Laura Pizzo, senior manager, communications, DEVAR, shared their communications plan for Give Day '18, and an update on the by Philanthropy campaign, which runs May 1-17 and gives visibility to donations in action.

January 2018

Freedom of expression discussion

Michael Sweeney, campus counsel, discussed what freedom of expression is and is not, cited recent example in national news and on our own campus, and answered questions from the audience. Kelley Weiss, executive director of marketing and communications, UC Davis School of Law, moderated the session.

Veterans day social media campaign

Brand research

Tom Hinds, director of marketing and branding, discussed the results and recommendations of recent brand research conducted to better understand the brand perceptions of UC Davis by key audiences, including alumni, California voters and admitted students.

Audience insights

April 2017

Positioning new leaders

Panelists discussed the lessons they've learned while helping new leaders acclimate. Dana Topousis of Strategic Communications moderated the panel, which included David Slipher, College of Biological Sciences, Donna Justice, College of Letters and Science, and Tim Akin, Graduate School of Management.

March 2017

Diversity and inclusion in communications

He also recommended the Diversity Style Guide as a resource. Developed at San Francisco State University, it’s a guide “to help journalists and other media professionals cover a complex, multicultural world with accuracy, authority and sensitivity.” It links to additional resources ranging from the AAJA Handbook to Covering Asian America to a style guide about reporting on mental health.

February 2017

Event communications plan

Michelle Poesy gave an overview of Give Day and shared how your unit can get involved in supporting and promoting the event.