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Marketing your business online is an effective way to attract new customers. Using techniques for mastering SEO Gold Coast and other companies offer can help. Many people get the information to make buying decisions online. So if you want new clients for your products and services, having an effective online presence can help. Plus the cost of online advertising is relatively low and offers a large return on investment. Here are 5 techniques that work.

(1) Email Marketing

Email marketing is among the most cost-effective online marketing strategies for small businesses. About 80% of small businesses that use email marketing report it helped their companies to grow. All that’s required is an email list of people with whom you communicate and the commitment to consistently reach out to them and make them aware of your products, services, sales and special offers. This will not only help to increase sales, it will improve engagement between you and potential customers. This recent article can show you how (Business.gov on Getting Started with Email Marketing)

(2) Start Or Improve Your Blog

A blog offers businesspeople the opportunity to regularly share valuable information with millions of potential customers. Putting great content on the blog also helps to make the business rank higher on search engine result pages. Blogs also make it possible for businesses to communicate more effectively with existing and potential customers. The conversational nature of blogs enable businesses to keep the subject matter light, develop closer bonds than through websites, talk about what you do, why and what makes your business unique and establish yourself as a trusted source of valuable information.

(3) Guest Post On People’s Blogs

If you are unable to maintain your own blog, consider regularly guest posting on other people’s blogs. This will not cost you any money but it will expose your name and company to new potential clients. If you share helpful, meaningful posts and link it to your company you can generate an entirely new source of clients and income. Good, powerful guest postings are often shared. This can help to create a growing following for your writing and bring new people to your business website.

(4) Consider Pay-Per-Click Advertising

Pay-per-click is a cost effective method of advertising. Working through programs like Google AdWords, this marketing technique pays for itself because you are only required to pay for people that see your ad, click on it and visit your site. That eliminates the guesswork about whether an ad is generating enough money for what it costs. With pay-per-click, you only pay for qualified traffic.

(5) Use Social Media

Social media like Facebook, LinkedIn and Twitter are excellent platforms through which to market your company’s products and services. People on these platforms share positive and negative information about products and services. Placing engaging content and reviews about your products on social media can help to popularize your brand at no cost to you. See the sba.com article ‘Getting Started with Social Media Marketing’ for more information.