The Science of Beer Goggles (Infographic)

Since the beginning of time, or at least the beginning of beer, women have looked progressively better paralleling the amount of booze consumed. We always chalk it up to booze lowering our inhibitions and in turn, us accepting our fate as horny, primitive creatures. The truth, however is much more complicated and actually makes sense. The boost in self confidence, the increased need for sociability and again most importantly, we’re horny.

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About the author: John T. Roosevelt

Director of editorial and managing editor for all things gear, lifestyle and creative. John enjoys awesome and has gained acclaimed reverence for his innate ability to photoshop Pitbull lyrics into priceless works of internet art.