Blog Comments & Posts

As you mentioned, to further enhance the effectiveness of your giveaways,
it's smart to target your desired audience by properly picking giveaways that specifically
draw in the type of traffic that fits your blog or site theme. For instance, if
you run a digital art site, do a giveaway that digital artists would be much
more drawn to, like a copy of Photoshop or a Wacom Tablet.

That way when the giveaway is shared on FB and Twitter, it
will more likely catch the eye of your desired target audience and you can grow
your community with engaged users and fans. (where as gift cards, cash and
iPads giveaways will draw in more of an untargeted audience)

Also, it's effective to tie the giveaway together with a fun
themed page revolving around the giveaway. If you run a movie blog, do a giveaway
about a new Blu-ray movie release and do a fun and engaging review of the movie
either through words/images or perhaps a video.

Also ask for comments on that page from your community for a relevant
discussion centering around the movie. That way you've created a great resource
page for the movie, engaged your community and tied in a fun giveaway that will
be shared and linked into which will garner you more fans or traffic.

In the end, it's about connecting with your community with
hip, relevant giveaways that they are excited to share with their friends on
FB, Twitter, Pinterest, etc. You can then properly grow your community with
engaged visitors - plus your current community can win some cool prizes! :)