In their native market of selling minutes, bytes and devices telcos, especially MNOs, know they live in a zero-sum world. Every customer they sign up is one less customer available to their competitors. But as we mentioned in our recent whitepaper, The ARPU of Identity, there are other markets that aren’t zero-sum. The identity attribute market is a federated market where telcos can only succeed if they cooperate and acknowledge the importance of other MNOs to their own success. For MNOs to be successful in this very different market, they must contend with and adapt to this dichotomy. [More]