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TreeHouse Interactive Finishes 2012 with Record Revenue and Customer Growth

SALT LAKE CITY --(Business Wire)--

TreeHouse Interactive (News - Alert)™ (www.treehousei.com),
the technology leader in on demand partner
relationship management (PRM) and marketing
automation solutions, today announced it closed 2012 with a 34
percent increase in annual revenue and a 30 percent expanded customer
base. Adoption of the company's comprehensive software as a service
(SaaS (News - Alert))-based partner relationship management and marketing automation
solutions continues to accelerate and help garner new big name clients.

Partner Relationship Management and TreeHouse Reseller View PRM

Channel partners now account for more than 60 percent of large vendors'
revenue (companies with more than 5,000 employees)-a figure that has
steadily increased for more than a decade and will continue next year
for vendors of all sizes. 1 Other leading research indicates
that the adoption of PRM will go mainstream in two to five years. 2

The channel is one of the core components for driving revenue and
achieving greater market penetration in less time, yet management of the
channel has historically suffered from inefficiencies. Traditional PRM
systems have focused on discrete issues vs. taking a holistic approach.
Today's PRM must enable partners with sales tools, marketing tools,
training, business planning and more while, at the same time, provide
seamless integration into a company's CRM and visibility into partner
sales, support and marketing efforts. It must allow companies to
maximize revenue opportunities across both direct and indirect channels.

TreeHouse Reseller View PRM is the most complete and customizable PRM
solution, providing the features organizations require to properly
support their partner networks while delivering the scalability and
automation required to decrease the costs of maintaining it. Reseller
View integrates with all major CRM providers out of the box and helps
reduce the costs of managing partner networks by automating key
workflows associated with tasks like partner on-boarding and contract
management. It also helps provide partners with all the training, tools
and information they need to successfully sell, service and support
vendor products.

Marketing automation will lead customer relationship management (CRM)
application segment growth, reaching a total market value of $4.6
billion, and sales will continue to be the majority of CRM software
revenue, reaching $7.9 billion in 20163. B2B marketing
automation was believed to have reached $525 million in 2012, a 60
percent growth rate higher than the 50 percent rate of growth achieved
in 20114.

Marketing is becoming a more prominent part of every business, with the
ability to leverage a proliferation of sales and marketing channels,
exploding data and social media content. Yet marketers are challenged to
improve efficiencies, reduce costs and prove ROI. Finding ways to
effectively collaborate across disciplines such as sales, finance and IT
will be key to successful marketing and ultimately, business success.

TreeHouse Marketing View™ has been an innovator in the Marketing
Automation space since 1998. The product has introduced industry-leading
features in areas such as landing page automation technology, contact
management and targeting, social media integration, multi-layered logic
for lead nurturing, online retail marketing automation, company and
individual behavioral scoring, web analytics integration, ROI reporting
and, most recently, content marketing. It provides companies the
marketing automation tools that help them move faster, create more
effective marketing campaigns and drive the incremental revenue needed
for businesses to grow.

"I couldn't be happier with our performance in 2012," said Erich Flynn,
CEO, TreeHouse Interactive. "Most companies decrease their growth rate
as they expand, while we are actually accelerating. We are in markets
where competitors have taken a lot of venture capital funding. We remain
private, yet continue to compete and grow at an impressive rate, all
while remaining profitable. This is a testament to the robustness and
attractiveness of our offerings, the talent of our people and the trust
placed in TreeHouse by our customers. Our continued technology
innovation has helped us to address the business requirements of
well-known companies such as eBay (News - Alert) Inc.'s X.commerce and Magento
divisions, and National Instruments this year. Given our existing sales
funnels today, I expect even greater growth next year as the demand for
high-performing PRM and marketing automation solutions continue to play
a key role in business success."

TreeHouse Interactive delivers on demand partner relationship management
(PRM) and marketing automation solutions to companies that want to grow.
Reseller View is the most complete PRM in the industry while Marketing
View has been innovating marketing automation since 1998. For more
information, visit www.treehousei.com
or call 801.576.8428.

TreeHouse Interactive, Reseller View, Marketing View and the
TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All
other brands, products, or service names are or may be trademarks or
service marks of their respective owners.