Sky announces streaming TV brand

Sky has unveiled the brand for its new internet TV service which will bring its premium content to internet connected PCs, TVs, set-top boxes and Blu-ray players.

The service was first announced in January and is part of Sky’s plans to expand its customer base beyond the traditional dish set-up.

Speaking at the Media Guardian Changing Media Summit in London, Sky Chief Executive, Jeremy Darroch announced the new service would be called NOW TV.

Launching later this year, NOW TV will provide access to some of Sky’s most popular content, including hundreds of films from Sky Movies.

Addressing delegates at the summit, Darroch said: “We’ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV.”

Darroch added: “Because NOW TV will also be ‘powered by Sky’, customers will still know that it will give them the best, exclusive content and a high quality experience, from a provider they can trust. Either way, we believe we can offer even more customers a product that’s just right for them.”