I have used this shade and brand almost exclusively for about 25 years and always received complements- even from stylists...no more. The color is no longer what it used to be which was a red/copper/purple and very vibrant. For the past 3 years some boxes result in a murky, dark brown red :( A few times it has been more like the original but I no longer can risk using it and the lighter colors don't suit me. I am sooo disappointed. (The other herbal brand Naturtint does not have good reds.)