Sunday, 22 December 2013

Honest By

'Honest By' is a 100% transparent fashion label. It shows the consumer every detail of information about the product they are buying. From where it was made to how much the designer is paid. The company even includes details like how much thread is used in the garments.

"Something is 'luxury' because of the design, the process, the materials. Most consumers don't know where their clothes come from – regardless of the price range. If you're buying luxury goods at luxury prices, you assume automatically that it is good. It's not. And that's crazy."

"If you buy the same bag style for £50, you can often find that the materials to make it come from the same people and the same suppliers," Pieters says. "They sometimes use the same factories. Nothing is totally made in Europe anymore. Try to find a zip that isn't made in China."

"I Started Honest By because I wanted to be proud of my work. Total transparency is easy. The only reason it doesn't happen is because consumers don't understand that they can demand it. If people asked for it, it can happen tomorrow." - Bruno Pieters.

An example of the material information of a garment on the Honest By website.