UFC GYM TO OPEN SECOND SIGNATURE OAHU LOCATION WITH BJ PENN

Sep 24, 2013

(PRESS RELEASE) -- Santa Ana, CA – UFC GYM® announced today that it
will partner with former two-division UFC champion and coach of the
upcoming season of The Ultimate Fighter® B.J. Penn to open
a second signature fitness facility in the fighter’s home state of
Hawaii. The fitness destination, which will begin enrolling members
on September 24, 2013, is set to open for workouts early in 2014.
The gym will serve the Central and Leeward Oahu community and will
be located in the Waikele Center at 94-875 Lumiana Street, Suite
15, Waipahu, HI.

“I’m excited to partner with UFC GYM to open another location so
soon after the successful opening of our first Oahu gym nearly two
years ago,” said BJ Penn, a native of Hilo. “We wanted to expand on
the west side of the island to continue to share our workouts and
lifestyle that have proven successful not only for our members, but
for me, personally, as well as many of the world’s most elite UFC
athletes.”

The 30,000 square-foot facility will feature a 30 foot Octagon™,
Brazilian jiu-jitsu studio, bag room, top-of-the-line strength
training and cardio machines, battling ropes, agility ladders and
other functional training equipment for dynamic workouts. The gym’s
explosive workout environment will use cutting-edge training
techniques inspired by B.J. Penn and
will provide members with everything needed for the entire family
to sweat, move, and TRAIN DIFFERENT®.

Membership also includes unlimited access to UFC GYM’s signature
classes such as Brazilian jiu-jitsu, muay thai, women’s
self-defense, Daily Ultimate Training (DUT), and more. A team of
elite Personal Trainers will help members achieve indisputable
results through personal and group training. The new location will
also feature a UFC GYM retail store and UFC GYM Kids’ private
training area offering specialized youth fitness classes.

An enrollment center is now open at the temporary address of Suite
105, 94-849 Lumiana Street, Waipahu, HI 96797, where memberships
are available now at significant pre-opening discounts. The
permanent club space will be in Suite 15. To find out more about
UFC GYM, click on www.ufcgym.com.

In addition to the two UFC GYM B.J. Penn
signature gyms in Hawaii, UFC GYM signature clubs are located in
Concord, Rosemead, Corona and Torrance, Calif., Long Island, N.Y.,
and Sydney, Australia. UFC GYM also franchises a new model of
boutique clubs. Earlier this year, UFC GYM acquired LA Boxing®
adding 81 LA Boxing locations in 23 states to their roster of
ultimate fitness destinations. Franchisees have the unique
opportunity to own and operate the new UFC GYM franchise model
across the U.S. and the globe. For franchise information, visit
www.ufcgym.com/franchising.

About UFC GYM®: UFC GYM® is the first major brand extension of the
Ultimate Fighting Championship®, the world leader in the sport of
mixed martial arts (MMA). In alliance with New Evolution Ventures™
(NeV), developers of many of the world’s most successful fitness
brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers
of all ages the opportunity to practice the training techniques of
famed UFC athletes. Offering a full-range of group fitness classes,
private MMA training, personal and group dynamic training, plus MMA
style youth programming, UFC GYM creates something for all ages and
fitness levels. As the first to combine the world of mixed martial
arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed
an atmosphere where members can see immediate results. UFC GYM is
the ultimate fitness experience. The brand is not what you expect,
and more than you can imagine, aiming to continue revolutionizing
the fitness industry. For more information, please visit
www.ufcgym.com.

About New Evolution Ventures® (NeV): Based in Northern California,
New Evolution Ventures® (NeV) has a two-decade plus record of
success in delivering superior returns on investment, specializing
in the acquisition, development and operations management of both
domestic and international fitness endeavors. Founded in 2008 by
Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic
partnership with Vision Capital in 2011, the current team of NeV
professionals is setting industry-wide standards one brand at a
time. Operations have spanned over 20 countries worldwide and
included hundreds of facilities. Our team’s industry experience has
positioned NeV as a global leader in its field, expanding and
reinventing the vision of fitness. For more information, visit
www.nev.com.

About the Ultimate Fighting Championship® Universally recognized
for its action-packed, can’t-miss events that have sold out some of
the biggest arenas and stadiums across the globe, the UFC® is the
world’s premier mixed martial arts (MMA) organization. Owned and
operated by Zuffa, LLC, headquartered in Las Vegas and with offices
in London, Toronto, Beijing and Sao Paulo, UFC produces more than
35 live events annually. The UFC is the largest pay-per-view event
provider in the world with events distributed residentially through
North American cable and satellite providers including iN DEMAND,
DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw
Communications, Sasktel, and Viewer’s Choice. In 2012, the UFC
burst into the mainstream with a landmark seven-year broadcast
agreement with FOX Sports Media Group for live events and thousands
of hours of programming including the longest-running sports
reality show on television, The Ultimate Fighter®, on FOX Sports
1.

In addition to its reach on FOX, UFC programming is broadcast in
over 145 countries, to 882 million TV households worldwide, in 28
different languages. UFC content is also distributed commercially
in the United States to bars and restaurants through Joe Hand
Promotions, in English throughout Canada via Premium Sports
Broadcasting Inc. and Australia via Main Event and in French
throughout Quebec via Interbox. The UFC also connects with tens of
millions of fans through its website, UFC.com, as well as social
media sites Facebook and Twitter. UFC President Dana White is
considered one of the most accessible and followed executives in
sports, with nearly 2.5 million followers on Twitter. UFC
businesses also include over 90 UFC GYM® locations in 28 US states,
UFC FIT™, an in-home fitness and nutrition program, UFC 360, the
internationally distributed magazine, UFC.TV offering live event
broadcasts and video on demand around the world, a new videogame
franchise in development with EA, best-selling DVDs, UFC Fight
Club®, UFC Fan Expo®, branded apparel and Topps Trading Cards.