Ask For A Raise

Unfortunately, women are 25% less likely to get a raise than men. So for April 4th, Equal Pay Day, we launched Ask For A Raise, a campaign to help close the wage gap by creating a powerful tool to get women the money they deserve.

We created a Facebook Messenger Chatbot based on one of the world's most fierce female industry leaders: Cindy Gallop. The bot pulled in data from financial data from PayScale to arm women with all information and confidence they needed to ask for a raise, creating a checklist of accomplishments to present to their bosses, as well as set a date to ask. We saw over 100k users in the first week with zero media spend and 180MM earned media impressions.

Alternative Facts: The Game

Three days after President Trump was inaugurated, Senior Advisor Kellyanne Conway was quoted in an interview using the term “Alternative Facts” to defend mistruths put foward by the administration.

Ten days after the phrase had been coined, we had written, designed, manufactured and distributed: Alternative Facts the Card Game.

America's best card game ever. Period. A yuge battle between two teams to see who knows the difference between the facts and alternative facts. To start, the player with the biggest reads the first card. Careful of trump cards though, you may be subject to gag orders, deportation or worse; a women's march.

One week after launch we had sold, 1,000 games for the not-so-subtle price of $17.76.

Jet.com + Careculator

The Careculator is an online tool that tells you what to spend on your friends based on how much they care about you on Facebook.

A key peice of Jet.com's Innovating Saving campaign that led to a Media Grand Prix at Cannes.

How? It used advanced “Careculus” to analyze the amount your friends’ like, comment, tag, and share your posts to literally put a price on your friendships. The resulting price can be shared with your friends through social. And of course, it also served up gifts you can get in that price range (for less) on Jet.com.

Jet.com + Brand Spots

Stealing paper clips from your office, combining holidays, convincing your kids they were born on a leap year... there's all kinds of ways to save. But with Jet.com, prices drop when you buy things together, so really, it's much easier than well, most things.

GoVoteBot

In 2012, 93 million eligible US citizens didn’t vote in the general election. Our goal was to encourage voter participation by taking a process that is overwhelmingly complicated and making it a simple conversation.

GoVoteBot, a nonpartisan chatbot on Facebook Messenger, is an end-to-end and completely personalized solution for getting voters the information they need to vote. Information is detailed, accurate, and—most importantly—bite-sized and easy to understand. Users can register to vote, check their registration, and locate their polling place without ever leaving the bot.

GoVoteBot saw 55 million media impressions and started over 100,000 conversations about voting.

This is Egypt

To challenge the global perception and put Egypt back on the tourist map, we launched a campaign that challenged Egyptians, not the media, to show us the beauty of their country and show us they did.

We recruited local photographers and artists and gave them a simple task; shift the world's perspective on Egypt. Our campaign tag reached 80,000+ posts in a matter of weeks. We then used content submitted to our campaign tag to be showcased through TV, OOH, and digital; all with zero media spend.

UN World Tourism Award 2x Silver Lynx1x Bronze Lynx

*Also I was in Egypt for a month so that was sweet.

Pitch Perfect + Schick

Sometimes at work they ask us to write songs about shaving. Here's a song in partnership with Pitch Perfect 2 about shaving.

Introducing: The Basic Pitches.

After only two weeks, the video had over 5 million combined Facebook and YouTube views.

Verizon + #Minute50

For the big #SB50 (that's Super Bowl 50 in hashtag), Verizon wanted to show big love to the true champs; their customers. And that, they did.

At the 50th minute of every hour, we gave away swag to Verizon customers. Through Team #Minute50 featuring the likes of NFL star Matt Forte and my personal hero, improv expert Yimmy, we created a series of films and assets to announce the campaign, big wins and big prizes.

Sochi Gear Up For Gold

Olympic athletes go to the games armed with Nike gear, but with the focus on competition at an all time high, the focus on style takes a backseat.

Nike Pro 360 Fit

Did you know that 80% of women are wearing the wrong bra size? Nike Pro 360 Fit System is a microsite and mobile application that focuses on female comfort in both shopping and training. Find your true size, try on recommended bras and buy the pieces that fit you best - all from the privacy of your own bedroom.