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Parameters: Attribute Value For Google, what is mine?

What is an "attribute"?
Attributes define the characteristics or qualities of your Google Base items. Each attribute consists of a name and one or more values (NAME OF ATTRIBUTE: VALUE OF ATTRIBUTE). For example, if someone were describing a recipe they wanted to share, they might use attributes such as "Theme: Breakfast," "Ingredients: Eggs," and "Chef: Rachel Ray."

Using well defined attributes that contain complete, relevant information is the best way to help users find your content. The more you use attributes to structure your content, the better we'll be able to match search queries to your items. However, you should only include the information that most accurately describes your item. Use of irrelevant or otherwise unrelated attributes may adversely affect your item's placement.