Tell me about your business and how you help creatives.

I am a copy makeover artist and mentor for soulful entrepreneurs. I’ve been called a voice doula and a fairy godmother for your words, but, really, I consider it my mission to hear your heart and help you hear it better, too. I do that through my copy polishing packages, one-on-one mentorships, online workshops, and in-person retreats.

On a practical level, I help my clients to craft messaging – copy, content, and connection – that feels and sounds like them, communicates the depth of their experience and value, and sings – straight to the heart of their dreamiest clients. On a deeper level, I help them hone in on the heartbeat of their business and the mission and magic that pulses through everything they do. That means brushing away the self-doubt and “should’s” that so often creep into our businesses and confidently stepping into how they want to show up in the world.

I know that a while back you had a totally different business. How did you know you needed to change? Was it hard to switch gears?

Truthfully, letting go of my previous business was one of the most aligned and natural decisions I’ve ever made. I remember the moment like it was yesterday. I had launched the beta registration for a mini-course for my health coaching business. I had created the materials and edited up the sales copy. When I went to push the button to launch, all I could think was… I hope that no one signs up. That’s not want you want to feel in your business.

It took a couple of months, but I closed up shop and haven’t looked back.

Have you found your calling?

I think that I’ve definitely found a piece of it. My business continues to shift and evolve as I learn more about myself and what really lights me up. I’m finally at a place where things are flowing and fulfilling, even on the days that really challenge me. I love that I’ve built a business that satisfies on different levels. The writer in me loves that I get to hone my craft, both in my own business and through my copy polishing packages. I get to stay connected and harness my natural gifts – as well as my experience – through my mentorships, and I get to create really beautiful and transformative online and in-person experiences through my workshops and retreats.

I have no doubt that it will continue to shift and expand, but I’m deeply in love with where I am now.

What is the vision you have for your business 5 years from now?

Oh my goodness, that’s a tough one! My vision for my business is to be one that ebbs and flows with my creative spirit. I want to solidify my reputation as a wholehearted leader in my field and continue to seek out experiences that allow me to grow and expand.

I love everything that I’m doing now, and I would love for those to just deepen and clarify over time.

What is your creative process like? What steps do you always take?

My creative process ebbs and flows. It’s nourished by fresh air and time spent outside, and I’ve found that – while there are some months that I create and write non-stop, there are also months where nothing new shows up. I used to feel a lot of shame around those slow-periods. Now, I’m recognizing that they’re a part of the process.

Practically speaking, I have spaces that inspire creativity for me. My breakfast nook. A favorite coffee shop. This little cabin that’s perched over Skagit Bay. I like to sit, feet on the floor, and light a candle. My creativity shows up most often in my writing, and I like to start with a story in mind. One that’s true, real, and current. From there, I feel into where the story is taking me.

I’m currently practicing how to sit in the muck that sometimes shows up. I have found that I have a habit of shining things up, always trying to find the silver lining, and sometimes, it’s just powerful to not have an answer and allow myself to just feel my feelings.

Do you have any creative prompts, tricks or rituals to use when you're in a slump?

My favorite ritual is a long walk. Something about combination of the rhythm of my feet on the pavement with the fresh air feels meditative and invigorating for my spirit. I also have found that coffee with a good friend or a conversation with a business soul sister will stir up some creative fire in me.

Other than that, I’ve found that even writing, “I don’t know what to write…” allows me to free myself from that block and move forward.

What advice do you have for visual creatives who struggle to find their voice in writing?

Well, first of all, know that many of us literary creatives would give our left arm to be able to do what you do. Your work speaks when words can’t, and that’s so powerful.

If you struggle with finding your voice through writing, I would encourage you to simply practice. Find writing prompts that inspire you and write regularly. You’ll find that your writing practice will deepen, your words will become truer, and your voice will reveal itself. Writing doesn’t have to look one way. Poetry. Prose. Love letters. Stories. Just like with visual creatives, writing looks different for each of us.

If you’re writing for a business, I’ve found that it can be helpful to actually work backwards. Start with video or a voice memo, speaking to your ideal client using your actual voice. Then, transcribe it, word for word. You’ll begin to hone in on the words that you instinctively use and reveal how you most naturally communicate.

Awesome, thank you so much Kate! To learn more about Kate K McCarthy, please visit her website or you can connect with her on Facebook.