Auburn bringing in rapper Ludacris for Midnight Madness festivities

Tony Barbee faces a crucial campaign in 2013-14, as his seat at Auburn could be heating up after going 35-50 in his first three seasons with the Tigers.

Barbee is making an effort to ramp up enthusiasm for the season by blowing out the Jungle Jam – Auburn’s version of Midnight Madness. First, the Tigers will welcome comedian Mike Epps to host the festivities.

And the musical entertainment will be Atlanta-based rapper Ludacris, who confirmed his appearance via Twitter on Tuesday.

Can’t wait to get down to Auburn on Oct.4th and play at the Jungle Jam. Follow @CoachTonyBarbee for more details. #TurnUp

It’s always a plus when schools bring in well-known musical guests, as it helps create hype for the event – and the season – and it’s also a helpful tactic for recruits. I’ve been to two Midnight Madness events the past two seasons, with Syracuse bringing in Meek Mill (and Wale last year) and St. John’s bringing in Chiddy Bang last fall.

Given Auburn’s struggles the past few seasons, it certainly can’t hurt.