About Fabled

THE STORY UNFOLDS

Location

After more than nine months of searching, we announced in September 2017 that Fabled Bookshop & Cafe would be at 217 South 4th Street in downtown Waco, Texas. This building is in the heart of downtown and is beloved by our community because of the iconic “Wacotown” mural in the side. Renovations on the building will begin in Spring of 2018 with a projected opening date later this year.

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Staff

Alison Frenzel

CO-OWNER

As a freelance marketing consultant and photographer, Alison has worked for years with entrepreneurs and small companies in both developing their brands and implementing result-driven marketing strategies. Her love of story-telling and reading fuels much of her creative work, and when her children were born, the importance and enjoyment of books became all the more essential to her. Follow Alison’s book reviews on Goodreadshere.

Kimberly Batson

CO-OWNER

Kimberly Batson is the co-owner ofCommon GroundsandHeritage Creamery. Before diving into the coffee and ice cream world, she was a tour guide in Europe, where she loved to duck into a bookshop whenever the opportunity arose. With her experience and love for coffeeshop culture, as well as delicious treats, she’s excited to add an amazing menu to complement’s Fabled’s book selection and create what she deems is “the literary linger.”