We need to realise the influence, the impact and the importance of our choices. The job we select, the art we admire, the friend we choose, the programme we watch on TV, the website we visit, and other choices that we make affect the moral climate and the social conditions that consequently support or oppose what’s going on around us. Our choices as consumers, followers, and voters, strongly affect the economic, social, and political environment, and in turn the direction of the events in our society, and consequently, in the whole world.