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Volunteers install porcelain poppies as part of the art installation "Blood Swept Lands and Seas of Red" by ceramic artist Paul Cummins and theater stage designer Tom Piper marking the centenary of the start of World War I at the Tower of London on Aug. 3.
Justin Tallis, AFP/Getty Images

Crawford Butler, the longest serving Yeoman Warder at the Tower of London, poses for photographers with the first ceramic poppy to be planted as part of the art installation on July 17.
Matt Dunham, AP

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The famous dry moat will be filled by 888,246 ceramic poppies in total, encircling the tower. Each poppy is available to buy for £25. Net proceeds plus 10% for each poppy will go to six service charities.