Providing perspective on name-changing by political parties

George Ajjan, head of the U.S.-based international political consulting firm Ajjan Associates, said he urges clients to test new names through public opinion polling to avoid unforeseen consequences, citing a party that formed in the West African country of Guinea called Guinee Pour Tous, or Guinea for All.
“Unfortunately for them, pronouncing the initials GPT together in French refers to flatulence,” he wrote in an email. “So, yes, a party’s name matters a great deal.”