Oct 25, 2013 -
As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point do we revisit the way we measure? Columnist Chris Copeland explains.
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Jul 18, 2013 -
Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then you have the equivalent of a house built on sand.
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May 13, 2013 -
We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.
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