When creating a piece of content repeat the concept in as many flavours as possible. This will sharpen the parts that work and reveal fresh and unique aspects of the idea.

In the video we have Rob Brydon and Steve Coogan playing with the idea of the announcement of a television drama with Trevor Eve. What is interesting is how many times it is repeated just a little be differently to find that sweet spot. We should approach web content the same way.

A huge amount is written about content, which is all fine and dandy.
But your job is not to produce content.
"Hold on, yes it is. I am a content creator." You may say.
That may be technically correct and it may be what it says on your … [Continue reading]

I really like it when people link to my websites, it's different to a retweet or being told your cool by a stranger over email just before they ask you to publish their guest post about a new device that removes hard skin from feet.
A link is the … [Continue reading]

If the user interface on your website smells, do you think it will get links?
SEO is never about links, except when it is.
Design is even more important now, which is hard work for me as I am mediocre to terrible at design.
But it can be … [Continue reading]

A Thought provoking piece by Rand over at Moz.com, but there is something he left out.
I always like the bear chasing story when educating about content, you have probably heard it but for those who haven't.
Bear wants to kill two men.
One man … [Continue reading]