4 reasons why email marketing for the music industry is failing us. Reason one, you give us a spam email. Get on my newsletter, give me your email. Download this for free, give me your email. Buy something from me, give me your email. You are bombarded with so many ads that you […]

I get a lot of DJs, musicians, bands, and producers constantly sending me links to their music asking me to help them with their branding and development. Here is the problem, I get TOO MANY. To make matters worse, you’re not rising above the noise and allowing yourself to stand […]

Most producers and artists think that you need to be signed to a label or start with 100,000 fans to see any traction with your music. No label equals no sales? The truth is, you DON’T need either to start making money. Let me share a few marketing techniques that I’ve […]

Answer, both. What is the difference between branding and marketing? Isn’t branding, logos, my website, my musician/DJ or event name, isn’t all of that branding? Let me answer this question here because I get it all the time, and it’s a great question because it can be confusing, right? Yes, logos and […]

I want to talk about a very important piece of your marketing, and that is the difference between tactics and strategy. This is the difference between knowing the tools to execute marketing versus the actual user behaviour that will motivate someone to ‘do something’. This is where a lot of […]

The record labels passed on her back in 2007 and are now desperate to sign her. Meet Lindsay Sterling (aka Lindsay Stomp), she is a YouTube superstar and built a major fan base on her own. According to Forbes, in 2015, she was one of YouTubes highest earning stars. Her blend of […]

Our society is very quick to jump on any little thing to complain about. We are “headline readers”, and you can see this on social media when you see the reaction people have to posts, often providing detailed opinions on issues, even though they haven’t even read the article. They don’t […]

Everybody wants to be heard, and everybody wants to know that you care. So, do you care? Here’s the big thing about social media marketing, especially when it comes down to the Millennials, and Generation Z, and so on. This is your demographic in music marketing and nightlife event marketing. […]

One of the biggest mistakes that people can make, in all sorts of marketing, is the “set it and forget it” mentality. There is a lot of tools online that people can connect with, and this includes Buffer and Hootsuite. These types of tools work fantastically well when it comes […]

I know that if I were given the job to promote a venue, an event, or a brand, I will always win. How do I know that? It’s because of consistency. With all of the clients that I work with, there’s always a consistency problem. Bar owners give their new […]

This is a great opportunity for you to learn about personal branding, digital branding, and using social media to your advantage. It’s all about increasing people’s awareness of you, whether that’s you as a DJ, an entertainer, a model, a club owner, a promoter, and any other type of proprietor […]