The game follows the story of fifteen year old troublemaker Jimmy Hopkins.

Crossovers with Grand Theft Auto

Similarly to the Manhunt series, it is possible that Bully takes place in the same "universe" as the Grand Theft Auto games, based on a few small references in both Bully and Grand Theft Auto IV that link the two:

Bullworth Academy, the main setting of Bully, appears briefly in an episode of I'm Rich in GTA IV, where it is shown as being one of fifteen "exclusive boarding schools" Jill Von Crastenburg was sent to.

In the opening cutscene for the Shop class in Bully, a 3D UniverseStallion can be seen being repaired. The car has a similar paint job to the Diablo Stallion (but lacks the hood-mounted supercharger).