Friday, September 23, 2016

PUMA - ‘DO YOU’ WOMEN’S CAMPAIGN

PUMA ANNOUNCES CARA
DELEVINGNE AS THE NEW FACE

OF THE ‘DO YOU’ WOMEN’S
CAMPAIGN

Herzogenaurach, Germany (19th September,
2016) – Global Sports Brand PUMA launches their women’s campaign ‘DO YOU’
which aims to inspire confidence in women everywhere. As part of this campaign,
PUMA announces they will be working with international model, actress, and
activist Cara Delevingne. She joins PUMA’s growing list of influential female
ambassadors including Rihanna, who served as the campaign’s Creative Director.

“To ‘DO YOU’ is
to take ownership of yourself and finding the power
within that ownership — it's a very powerful statement,” says Cara.
“It's about accepting who you are, no matter your faults.‘DO YOU’ is about finding your truth and
sticking to it. I think it's so special because it means something different
for everyone. It specifically encourages people to be themselves.”

Cara embodies the
PUMA Woman. She is fearless, always finding new ways to express herself and use
her body as a catalyst for conversation. Her unapologetic attitude and
inspiring defiance of the status quo will set the tone for this campaign. She
leads the pack of strong women appearing in this campaign, including Mimi
Staker and Olivia Boisson of the New York City Ballet, German track and field
athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila
Consuelo Ortega Martinez and Lianma Flores Stable.

The campaign was
inspired by Rihanna who once said “I dare myself to make things work. I don’t
do things for the response or controversy. I just live my life.” The campaign
inspires women to stay true to themselves, make their own rules, and never take
‘no’ for an answer. It creates a conversation that encourages women to be
confident, motivated, and never willing to compromise on anything from their
personal style to their workouts to their life. Given Rihanna’s own belief on
this message, it made perfect sense to bring her on board with PUMA to creative
direct the campaign featuring Cara.

The
‘DO YOU’ campaign launches this month with a cross-category product assortment
dropping through December from PUMA’s Running & Training and Sportstyle
collections. Cara will be featured in outdoor advertising, PUMA stores and
retailers, and PUMA.com. Follow @PUMAWomen and @PUMA for the latest on the
campaign.