Achieving harmony in prosperity and conservation

National Round Table on the Environment and the Economy

// print design, publications

The National Round Table on the Environment and the Economy (NRT) is an independent policy advisory agency to the Government of Canada. Its mandate is to raise awareness among Canadians and government about the challenges of sustainable development, offering advice on how to best reconcile and integrate the challenges of economic prosperity and environmental conservation.

In 2011, the NRT rebranded themselves based on a new communications strategy, requiring implementation of the refreshed brand across all of their corporate collateral. The goal was to leverage their identity throughout a series of communications materials to be used in business correspondence, meetings, events, and large-scale presentations to congress.

Strategy

The main goal was to develop a theme that would achieve harmony in communicating the fine balance between environment and economy, while demonstrating the NRT’s crucial role in the success of marrying these two objectives for the future of Canadians and Canada.

We needed to provide strategic guidance in the development of all collateral, ensuring that the products were not only practical and accessible for staff to use, but ensuring that the visuals would effectively illustrate the story of their mission and new corporate direction with fresh, professional and attractive communications materials.

Integration

Existing products were redesigned and new communications materials and templates were created in both French and English – the centerpiece of which was a corporate brochure, standing as the cornerstone for representing their vision, mission and mandate. The collateral included stationery, electronic templates (Word, PowerPoint), email signatures, kitfolders, note pads, report covers and templates, lapel pins, bannerstands, office signage, and directional event signage.

The corporate brochure flowed with branded visuals and supporting imagery, creating a strong foundation from which to base their communiqué. The document contained an interior pocket housing a pull-out card depicting their corporate objective with an infographic, allowing their narrative to be summarized in a unique and memorable way.

The outcome is a modern, progressive collection of bilingual communications materials exemplifying NRT’s capacity to impact decision-makers for the betterment of Canadians economically and environmentally. The new brand clarifies their corporate vision and mission, fostering increased awareness of their vital role in Canada’s future.

In 2013 the government eliminated the budget for the NRTEE, ceasing its operations as of March 31 of that year.