1. Company has been in the business of paints since 1948 and therefore has rich experience 2. They provide tailor-made paints as per customer’s requirements. 3. They have a well-established network of more than 800 stockists that covers most regions of the India 4. They have their own R&D term for innovation and product development

6. They have a good product line that tries to cover all the segments.

7. It is an ISO 14001:2004 and ISO 9001 certified company.

8. They are not only product oriented company but they also offer painting service.

Weaknesses

1. Marketing and advertising strategies not very effective as prominent as major brands. 2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.

Opportunities

1. With more brand awareness and proper pricing its market share would increase. 2. Rural market is growing at fast rate and can be worked upon. 3. With innovation and R&D they can come up with eco-friendly products making it their USP like many other Painting Majors.

Threats

1.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis. 2.Raw material scarcity and volatility in prices. 3.Competition from national and international brands as they target India owing to its large market

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