RJ Khalid Malik proves even men can sell lawn

He stands in what appears to be a factory wearing a wig and 'models' sporting sky-blue lawn and pit stains.

His signature mustache in place, he pouts, jumps and poses away in his new 'commercial'.

As Pakistan braces itself for a sweltering summer, hoardings dot city skylines showing all manner of lawn brands featuring models in all manner of locations.

Though Khalid's take would be to poke some fun at the mania surrounding lawn, after watching his spoof we think men don't look too bad in these lawnjoras — and after all that's what selling lawn is about isn't it?