December 2010

17 December 2010

The explosion in smartphone sales has challenged the imaginations of creatives to come up with marketing ideas tailored for the mobile space. Along with location-based marketing, augmented reality applications really came into focus for many brands, from luxury companies to small businesses in 2010.

With the Explorer starting production it was only a matter of time until Ford would tout fuel economy. Ford initially promoted that the Explorer would have an overall fuel economy increase of 25 percent, but no real numbers have been given up to this point.