ISBN 9788120332546

ISBN-10

8120332547

Binding

Paperback

Edition

2nd

Number of Pages

504 Pages

Language

(English)

Subject

Computer Engineering

This is an introductory text for information systems course required of business majors. This new edition continues to focus on Why IS Matters and what every business student needs to know about information systems. Contemporary and student-friendly, the text fully explores the various kinds of information systems and the innovative new techniques by which they are being used by organization to their benefit. It also showcases the importance of technology as a key part of companies? business strategy and their competitiveness, shows students relevance.
The new text also retains the key features of the previous edition such as Opening Scenarios, Brief Cases, Two longer cases at end of each chapter, Coming Attractions, ?When Things go Wrong?, Global Perspectives, and Career Implications.
NEW TO THIS EDITION
?Why IS Matters? Opening scenarios using real world companies, make clear to the student that IS is a vital company function relevant to all business careers.
Ethical Dilemmas provide opportunities for examining the growing dilemmas facing managers, organizations, and society as the role of information systems continues to expand.
Net Stats briefly examine topics related to the growing pervasiveness of the Internet within organizations and society.
Application Exercises provide students the opportunity to solve real-world business problems using contemporary desktop spreadsheet and database applications.
Connexion by Boeing Running Case highlight how Boeing plans to transform the airline industry by licensing high speed Internet connectivity within commercial airplanes.