We know what a sales and marketing funnel is. Get a lot of people and companies into the top of the funnel, and hope and pray that a good number of them will come out the bottom as new customers. What happens in between, though, is often unclear and inefficient....

When two people decide to do business together for the first time, one of them is taking a bigger implied risk than the other. That person is the prospect who is now becoming a customer. The new customer has agreed to pay a set amount of money for a product or service...

What will you do different in 2012? I asked that question in my last post. It's a pretty big question and, frankly, you may not know how to answer it. I can help you on that. I'm a consultant. That's what we consultants do. First, I'm going to teach...

Recent Posts

Recent Posts

There are a LOT of "experts" out there pontificating on what businesses should do as we come out of the crisis. The problem is none of them have ANY idea what businesses should do. Nobody knows! We've never been through anything like this, so the best we can do is...

If we are truly moving into a NEW BUSINESS REALITY, do you think your OLD MARKETING will still work? Steve Miller has put together a SPECIAL, LIMITED-TIME OFFER combining several different products into one high-content, highly implementable strategies and tactics for...

I think it's pretty safe to say that from a sales and marketing perspective things will be different as we come out on the other side of the pandemic. But who knows what that exactly means? My crystal ball is as cloudy as anyone's. I mean who would have guessed a...