A recent report has shown that in addition to conflict,
climate change is contributing to food insecurity across some parts
of the continent: ''224 million people are now reportedly
under-nourished on the continent, an increase of over 20 million in
recent years. The reasons for this are complicated but related to
the increasing pressures of extreme weather events. Rising
temperatures and a greater prevalence of droughts across the
continent has led to repeated crop failures.'' Widely read and
widely shared, this topic is not trending in Africa.

Africa's environment is under serious threat, and along with it
the very livelihoods of it's people. The Guardian report on the cocoa industry in
Ivory Coast highlighted how the country's rainforest cover is being
destroyed at a staggering rate- going from covering 25% of the
country to just a mere 4% in just two decades.

Campus Dean, Professor Simon Mercado remarks: "through this
established mechanism for member engagement, the Chamber is
providing our sectors and organisations with great insight and an
environment through which we can share intelligence and discuss
collective action on this major development. It is absolutely
fitting that ESCP Europe, which has had a strong voice on Brexit,
associates itself as sponsor with this key CCFGB Forum".

When I finally had the chance I joined my ESCP Europe
peer and friend Oz to see whether I could contribute in any form or
shape to his health tech idea in Silicon Valley. It took me to many
inspiring and impressive people, to Stanford
lectures (deja vu) and to many long winded discussions around
health, innovations, VC vs angel funding, the world, the election,
the chance of doing good, Steve Jobs favourite restaurant and what makes
for a great business model.

''In addition to meeting the immediate environmental
challenges that we face, we also need to focus more acutely on the
potential economic and societal risks that may arise as transition
to a low-carbon and environmentally secure world accelerates,''
2018 WEF Global Risks Report.

The fossil fuel era is coming to an end. Renewable energy makes
business sense and investors are noticing. At the end of 2017, a
number of leading international banks publicly announced their
intentions to divest from coal. Some of these big names included ING, The World Bank and Axa. And earlier this week
Lloyd's Bank of London joined them announcing they would begin
''
excluding coal from its investment strategy from 1
April.''

Managing this project, for the development of the
community of small businesses, with my peers at ESCP Europe,
was possibly the hardest challenge of all during my
Master.

Not only because it was hard to empathize with high street
managers but also because we needed to show them concrete chances
of short term results. In other words, it was hard to convey our
"enterprise-case-studies-based" knowledge into something of value,
something relevant for small businesses.

At the end of July, Procter & Gamble, the FMCG giant, reported
a massive cut on digital advertising spending over the previous
quarter of about $140 Million because of Brand Safety and
Ineffective Ads. P&G's Chief Financial Officer, Jon Moeller, indicated as major reasons for
this decision, fake traffic generated by bots and inappropriate
content associated with their advertisements. On the same note,
also spending on agencies was cut due to transparency
issues.

Ad fraud indeed is a problem and it costed advertisers around
$7.2 Billion last year. The prediction is even worse: according to
Business
Insider this number could double to $16.4 Billion in 2017 and
reach soon $50 billion during the next decade, if
not addressed effectively.

Our 12th Annual Careers Fair took place yesterday at the
London Campus of ESCP Europe.

We welcomed a great number of companies from a variety of
sectors and industries, such as finance and investment banking,
consultancy, insurance, aviation/engineering and energy, all of
whom had the opportunity to talk to more than 400 students.

ESCP Europe's London School and Campus has
been shortlisted for the prestigious UK Business School of the Year
2017 award at the 13th annual Times Higher Education (THE) awards
ceremony in November this year.

Referred to as the 'Oscars of the higher education sector', the
THE Awards recognise the innovation, talent and dedication of
British business schools and their parent universities. In the main
Business School category, the judges were looking for business
schools that demonstrated exceptional performance and initiative in
areas including innovation, research, student experience, teaching,
corporate and alumni engagement.

A week-long workshop to challenge traditional business
models in the beauty industry with disruptive
innovation.

On Monday 24 April, Brynhild Dumas (Director of
Executive Education & Business Development, ESCP Europe) and Dr
Marie Taillard (L'Oréal Professor of
Creativity Marketing and Director of the Creativity Marketing
Centre on the ESCP Europe London campus) launched the challenge by
thanking L'Oréal, a dynamic and well-known partner of ESCP Europe
and by encouraging the students coming from ESCP Europe and IFM.

With the development of digital communication
technology, several companies and brands around the world have
implemented online marketing through mobile internet. The use of
smartphones has increased significantly, and beauty companies in
South Korea and beyond are adopting mobile applications as a tool
to provide not only information about their products, but also
enhance customer experience with news articles or product
tutorials.

Focusing on this beauty mobile application (app) context, we
first classified the reviews provided by online shoppers in
different categories. We then studied how consumers perceive these
products according to their differing classifications, and how
product reviews written by other customers are an essential tool in
the purchase decision-making process, influencing the intention to
buy.