Justin Timberlake's "Take Back the Night" Video Will Take Fans on Crazy Interactive Journey

Justin Timberlake is taking it to the streets for his "Take Back the Night" video, which premieres tomorrow July 30. "Take Back the Night" was directed by Jeff Nicholas, Jonathan Craven and Darren Craig for The Uprising Creative, who were also behind his "Tunnel Vision" video.

But, in tune with all of these #newrules, JT's got a whole new plan for the video release. Beginning at 7 a.m. EST tomorrow, fans can take a journey through the making of the video by joining aninteractive hashtag campaign on Twitter. The campaign will be supported by behind-the-scenes content enabled by Stipple, in order to unlock the full video.