W o K e Culture in Marketing

Social justice has become a major part of 21st century media, with some aspects of it bleeding into marketing strategies and campaigns for massive global brands. In recent years, the term “woke” has gained popularity, going from past-tense verb to present-tense adjective. Dr. Abas Mirzaei, Lecturer in Marketing at Macquarie University, weighed in on the debate on ‘wokeness’ and its use today