Trademarks and Unfair Competition: Critical Issues in the Law (Print and Online)

This complete, concise guide to trademark and unfair competition addresses the emerging issues of greatest importance to businesses today. The authors, expert practitioners who teach and who have helped shape legislation, provide in-depth analysis, real-world work samples, and valuable strategic information on everything from the trademark registration process to social media issues.

Topics covered include: advantages and risks of seeking federal trademark protection; the scope of anti-dilution law under the Trademark Dilution Revision Act of 2006; online trademark protection, domain name enforcement and the impact of the new top-level domain names; working with U.S. Customs and Border Protection and using track and trace technology; treatment of material differences by the ITC in gray market goods disputes; aesthetic functionality in trade dress law; right of publicity and dilution laws, claims, and defenses; and each step of the process of shepherding an application to register through the United States Patent and Trademark Office, including objections, TTAB proceedings, and international protections.

Trademarks and Unfair Competition: Critical Issues in the Law, focuses on the most significant trademark and unfair competition issues in a concise, easy-to-use volume, and will quickly become the go-to source for litigators, IP counsel, academics and entrepreneurs.