We just released a bunch of refinements to really make the sign up process “Mobile Native”. This means everything is optimized for a great mobile experience.

Minimize TypingFor example on the right when you enter the ZipCode field the full number keypad appears to make it easy to enter. Also as you enter the 5th digit, we automatically do a lookup of the city and state and automatically fill those in.

Small Changes Add Up
We made a complete set of small changes that makes a big difference since 48% of people coming to RunSignUp were on mobile phones last month. In the examples below you will note the email entry has the @ on the keyboard. And the Store has the number keypad come up on iPhones.