Super Chevy's 40th Anniversary - Happy Birthday To Us!

It was 40 years ago that Super Chevy magazine was born, and we’ve not had a mid-life crisis yet

If Super Chevy magazine were a human being, chances are it would be balding, growing a paunch, and looking for love in all the wrong places. Instead, it is as fit as a 20-year-old Marine and looking to kick just as much butt.

A lot has happened in the publishing world since Super Chevy first hit the newsstands in the spring of 1973 as a special issue by Argus Publishing. It helped start a revolution in automotive publishing—it focused on only one marque, and when the results started pouring in (along with the dollars), a lot of other companies took notice.

A second issue followed, and the magazine quickly became a quarterly, then a bimonthly, then a monthly. Circulation exploded. Soon a world that previously knew only Hot Rod, Car Craft and Popular Hot Rodding, found newsstands populated by magazines devoted solely to Chevys, Corvettes, Pontiacs, Mopars, Mustangs, and so on.

Over the years, dozens of Chevy-only periodicals have been launched, and except for Super Chevy and sister publication Chevy High Performance, all have bitten the dust. The Internet buried more than a few, yet our circulation continues to grow. Super Chevy has not only survived, but also thrived. There are a number of reasons for this—quality of information and photography, the Super Chevy Show series, and (as important as any of them) the staff has always been comprised of hard-core Bow Tie enthusiasts.

We don’t necessarily create the trends, but we do anticipate and follow them. We’ve always been on the cutting edge of technology when it comes to the stories we do. We were the first Chevy magazine to do before-and-after suspension testing with timing equipment. We have in our office a state-of-the-art shop with a DynoJet chassis dyno. Our engine tech is the go-to place for people looking how to get the most for their hard-earned dollars.

In this digital age, Super Chevy is far more than a magazine, it’s a brand. Our website sees over 2.5 million unique visitors a year. You can buy Super Chevy in paper, digital or tablet form. We have adapted to the challenges of the new millennium and by doing so, have remained relevant. Our website is populated with web-exclusive stories and photos, videos, blogs and forums. Our Facebook page is a place where we get to interact every day with our readers.

Who knows what Super Chevy will be like 40 years from now. Heck, only a fool would try to predict the market on our 50th birthday, but we will promise you this: As long as we’re publishing it, we will try our best to make Super Chevy everything you’ve always loved about it and more.

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