WE BUILD VISUALLY ENGAGING SOLUTIONS THAT ARE SCALABLE AND ROBUST, GIVING YOU A UNIQUE SOUNDTRACK FOR YOUR BUSINESS. ™

Mindwatering, South Main Studios, and South Main Media is a unique fusion of a full service technology consulting and design company, a professional recording studio, and a new media publishing company. Mindwatering, the canvas of the three ensembles, was founded in 1996 by East Coast business, art, and music creatives, Tripp & Nicki Black. What began as concentrated, but small beginnings, grew steadily into a now worldwide client base with services provided on nearly every continent, from local Mom & Pop businesses up to global Fortune 500 companies.

With 22 years in business, but over 31 in our industry, as a highly-skilled one-stop-shop, we understand that we are designing solutions that have to work and appeal to your clients and audience, motivating them to act, feel, and return to you. We are also aware of the plethora of quick "out of the box" template website companies that are competing for your business. We are not one of them. Mindwatering believes that each business is innately unique, with real people at your helm and real people on your team who desire to also give their customers and audience a unique experience. We don't believe that "fast food/one size fits all" design, development, sound, and publishing grows your business, grows your audience, or grows your story in a way that sets you apart. You are not "cookie cutter", so why would you want to represent your passion and what you do to look just like all the templates you've seen employed a hundred times elsewhere?

When you contact us to inquire about our services, our customized, client-focused approach is not to give you a homogenized and impersonal online form with drop down boxes and piecemealed add-on components. Nor do we employ the bait-and-switch tactic so prevalent with big cloud umbrellas, of building web solutions that are seemingly inexpensive to deploy, but as you reach your goals of growing your services and number of people you bring to your website, you find yourself frustrated with additional hosting, design, and content fees that you were not expecting or budgeting to accommodate such growth. We thoroughly communicate a clear project plan and budget outline from the beginning, always giving our clients best practice consultation. We give you our time; voice-to-voice, and face-to-face. We give you our excellence and expertise and personally customized design, development, and sound, on every project. We don't ever outsource our customer service, either. When you call us, you will be talking to a real person at Mindwatering.

So how de we do all of this? We begin with an in-depth exploration of your needs, workflow, and who you are. We want to know you, because we like to have a real working relationship with our clients in order to understand our clients. We collaborate with you every step of the way, from ideation to the final product, because simply, we are personal and quality-focused, and we want the job to be done right. We pay very close attention to what you are saying in the details, and we follow through.

Who do we work with? We work together with businesses, non-profits, governments, entrepreneurs, music artists, authors, fine artists, and other strategic thinkers to leverage their visions and infrastructures, create and extend their brand identities, and improve their partnerships with their customers.

For a full-service experience, if you choose to use a print vendor of your own choice for your design materials, we can also handle the communication, project management, and file maintenance between you and your print vendor for complete quality control and peace of mind.

Lastly, but very importantly, giving back to the community is a fundamental part of who we are as a company, and as individuals. Mindwatering/South Main Studios/South Main Media is a committed and active sponsor of non-profit global community outreaches and cross cultural music organizations that positively impact and enrich the world in which we all live.