What is in it for me ?

We often hear that everyone is very selfcentred these days. " I ,me ,mine ",are the words around which everything revolves. Before doing anything , the important consideration is ,"What is in it for me?"This seems like abit of aparadox to me. Everyone has learned in basic school level science about food , nutrition, and deficiency diseases and also the difference between healthy and junk food.Besides we are surrounded by information about all this from various sources like news-paper articles ,magazines, TV programmes and so on. Inspite of knowing the harmful effects of unhealthy eating habits ,people CHOOSE to eat it. Again all are aware that we need 8 hours of sleep every night to remain healthy. Yet people CHOOSE to go out at night to meet friends, watch movies, or they watch late-night TV shows and chat on-line. A lot is being written about the ill-effects of tension, stress, and competition. Everyone is aware of their own mental, intellectual, social and economical abilities.

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Inspite of it , people CHOOSE to set unreasonable or unpractical goals and aspire to life-styles well beyond their means. A fair amount of ambition is necessary for everyone to progress but it will be of no use without some ability, dedication, and grit. Otherwise it will only lead to tension and stress. When knowing the ill-effects ,people CHOOSE unhealthy food ,lack of adequate sleep-time, and tension, can we really think of them as self-centred? They know exactly ,"What is in it for them," but they still CHOOSE to travel down that path.Is it not aparadox?