Getting To Know You: Big Brands & Big Data

Thursday, February 7, 2013, 11:30am

Georgiopolous Classroom, Tuck School of Business

Tech@Tuck will examine the retail, gaming and hospitality ends of the consumer experience. Experts from a range of companies will explore how big data will change a trip to the mall, online shopping or a vacation to Las Vegas. The discussion will cover the kinds of information that companies will use to better serve and understand their customers. This exploration also will seek insights into what is already changing and what will change as big data allows enterprises to dig deeper into consumer preferences.