Wayne, N.J., February 5, 2014 – FUJIFILM North America Corporation, Optical Devices Division, has announced that Technological Cinevideo Services, Inc. (TCS),www.tcsfilm.com,just added its 11th FUJINON Cabriolens to its equipment roster. Early last year, TCS purchasedseven FUJINON Premier PL19-90mm Cabrio (ZK4.7x19) PL mount zoom lenses, and later in the year the facility added threePL 85-300mm Cabrio (ZK3.5x85B) lenses. Their most recent addition is the Premier PL 14-35mm Cabrio wide-angle zoom (ZK2.5x14.) Established in 1978, the New York-based TCS rents digital and film camera equipment and lenses to customers shooting motion pictures, scripted television series, documentaries, reality shows, commercials, and other high-profile projects.

According to TCS PresidentErik Schietinger, who co-owns the company with his brother, TCS’ VP and Chief Operating Officer, Oliver Schietinger, “We believe in owning the full range of common focal lengths covered in a lens set, and we were very interested in the 85-300mm lenses because they cover the telephoto range very well while keeping the form factor small and portable. A wide-angle option is key to this line though, because it allows productions to ensure the consistency of their look within the Cabrio line without having to move to wide-angle primes or zooms from different manufacturers when they need a wide-angle.”

TCS has found a growing marketing for shooters looking for a digital cinema look but with the portability of ENG-style equipment. “Our clients who are producing reality television and live events are very excited about the arrival of a PL-mounted zoom that can easily be converted from ENG-style functionality to a cinema set-up with motor controllers as needed in a matter of minutes,” said Schietinger.

The wide angle on the 14-35mm Cabrio is ideal for a variety of shooting scenarios common to TCS clientele, including establishing shots, filming in tight spaces for reality and low budget location shoots, and handheld and Steadicam work when deep focus and image stabilization are important.

“While 19mm is considered fairly wide in the Super 35mm format,” continuedErik Schietinger,“there is a frequent desire to go slightly wider due to spacial limitations on location, and the focal range of the zoom makes it easy to ‘dial in’ the appropriate focal length needed for any given shot without being married to an exact focal length until the next lens change.And with certain cameras now using crop sensor sizes, such as the recent influx of S16-sized digital cameras, a wide-angle like the 14-35mm can easily serve as a more standard zoom on a 1.6-2x cropped sensor.”

TCS clients MTV, National Geographic, and Al Jazeera have used Cabrio lenses on recent shoots, and they’ve been rented for use on the Youtube Music Awards and the documentary “Jay-Z: Made in America.”

About Fujifilm FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of fouroperating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visitwww.fujifilmusa.com/northamerica, go towww.twitter.com/fujifilmusto follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe atwww.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

About TCS

Technological Cinevideo Services, Inc.

TCS, New York, USA provides the motion picture industry with products and services that help our customers achieve success in the most demanding environments. We specialize in cameras, lenses and support for the digital cinema, 35mm and Super 16mm film and broadcast HD markets.

TCS is a recognized leader in bringing new technologies to the professional rental market. We proudly offer the latest cameras from Arri, Canon, Red, Sony and Vision/Phantom as well as modern and vintage glass from Angenieux, Arri/Zeiss, Arri/ Fuji, B&L Baltars, Canon, Cooke, Fujinon, Leica, and Zeiss. For more information, please visit www.tcsfilm.com or go to www.twitter.com/tcsfilm.

All product and company names herein may be trademarks of their registered owners.