American Express performed a survey, where results discovered âseven in ten Americans (70%) are willing to spend an average of 13% more with companies they believe provide excellent customer service.â Many companies use Customer Loyalty Programs as a way to cater to their best customers, and to offer new customers a reason to come back….

This time last year, the business press was abuzz with equity-based crowdfunding fanfare. Yahoo! Small Business was no exception. According to the JOBS Act, the SEC was to have established rules by January of this year to make it possible for small businesses and startups to use social media and friends-and-family networks to raise investment […]

Touchscreen interfaces and gesture control input devices are shaping the way we interact with information and media in general. Various technology companies have tinkered with the idea of reusable electronic paper, which is essentially a flexible touchscreen that emulates the traditional feel of a newspaper. Japanese technology giant Fujitsu is expanding the concept by actually…

Which is the best and most effective way to reach out to the youth of India? Definitely it has to be social media and Lipton Ice Tea, an iced tea brand by Lipton is doing the same with the Get Refreshed Naturally campaign. To start with, the brand has focused on Bangalore for a 360…