What Apple already told us about the software on the new iPhone and Apple Watch

Apple will likely be unveiling the iPhone 7 and the Apple Watch 2 at its September 7 event, and despite the company's penchant for secrecy, we already know quite a bit about what the new toys might have in store for us.

iOS 10

Interactive messages: The new Messages app will show images and videos if you post a URL, predict emoji and offer fun things like messages hidden with invisible ink you need to rub with your finger to reveal.

Siri opens up: App makers can now use Siri to control third-party software. Apple's virtual assistant might soon be sending messages via WhatsApp or helping you make tough swipe calls on Tinder.

New keyboard tricks: Siri's also getting smarter and will now be able to anticipate what you might be typing to help out with making dinner reservations or searching for a phone number buried in your address book.

Lock screen as hub: From the lock screen, you'll be able to instantly jump to your camera, widgets, the new home app or a notification.

Better maps: Apple's updated Maps might be giving Google a run for its money. Baking in alternate routes, Uber functionality, traffic info and points of interest will go a long way to helping Apple catch up in the navigation game.

It wasn't just software for mobile devices on show in June. Apple also unveiled extensive upgrades for TV OS for Apple TV and MacOS Sierra, the new version of its desktop platform. Don't expect any hardware announcements to go along with those, though. The safe bet is Apple keeping it all focused on the Watch and iPhone 7.