Conservative book sales are dropping, according to some recent reports. But Jim Geraghty’s latest work may just usher in a resurgence — by providing a new model of fresh, fun, original writing on the right.

Conservatives often speak of the need to penetrate pop culture yet routinely produce textbook-style works with worn-out titles about “liberty” or “liberals,” broken down by topic in the standard dozen chapters. Geraghty breaks that mold, giving readers a breezy take in an easy-to-digest format.