Where Does Google Play Fit in the Streaming Services Landscape?

Google, in it’s quest to become a major player in the digital content marketplace, as well as continuing to expand its reach through Google TV technology in a number of internet-connected devices, has just scored another victory. The recently launched Google Play (formerly the Android Market) offers consumers much more choice in their entertainment quest. It can be thought of as an entertainment shop for the Android operating system, just like what the Apple iTunes store is to iOS.

Integrated, One Stop Entertainment Shop

Just like the iTunes Store, Google Play has available an array of movies, TV shows, music, apps and games that integrate together with various Android devices. Movies are available for rental, and the price points are similar to other VOD players in the industry, like Vudu, the iTunes Store and to a lesser degree, the Zune Marketplace, with content available in standard and high definition. Google executives are engaging in discussions with the entertainment industry execs into allowing Google Play users to purchase digital content, which would make it a seriously powerful retailer if you consider the user adoption of Android. Insiders say this may happen as early as this summer.

Google 的貼牌冰箱（Google refrigerator） (Photo credit: Aray Chen)

Google Play is also rumored to be working on upgrading features in it’s music area, including how users can organize their libraries, and improved song display features.

Google Play Not Yet in Netflix’s Rear View Mirror

Netflix and Hulu Plus need not fear Google Play or Apple iTunes as a threat to their customer base at this time. This type of boutique, a la carte shopping tends to be a supplement to subscription streaming services with content that is newly released and not yet available through the all-you-can-eat buffet services.

Google & Paramount Sign Licensing Deal for 500 Movies

Just a few days ago, Google scored a deal with Paramount that will bring 500 new titles to both the Google Play store, as well as YouTube, to users in the United States and Canada.