A Slice of Social Theory

The other night, I got to thinking about how Domino’s Pizza reinvented itself in the last decade. Rather than ordering a late night pie, I wrote a blog post about it over at The University of Alabama’s Study Religionblog.

A scholar of religion might redescribe the company’s reception to negative feedback as a form of corporate asceticism. We would also do well to notice the social function of the ad. It gives off a “if you can’t beat your critics, join your critics” vibe. I don’t know if this makes for good pizza (false: Yes, I do!). I do know that it can establish a social report that ultimately works in favor of the criticized.