Director global account management Phil Collings said any agent with Iata accreditation could effectively start selling tickets via the company, which is already available to about 4,700 UK agents and has sold 35 million tickets since its inception in 1999. Collings explained: “In the past few years, we’ve ramped up significantly; we’re represented in 197 markets (globally), which is every market apart from China.

“What we essentially do is enable ticket distribution in all those markets if they are not represented in them themselves.”