Month: November 2008

OK, I admit it: Im a Twitterholic. Since taking up the twitterer reins, I have spent the past two weeks or so merrily tweeting away with fellow Twitters and Im having a ball.

Yes, there is a little banality, but Ive been greeted each day with inspiring quotes, wonderful insights and links to fantastic tools

I confess that the first time I took a look at the service, I just didnt get it. But after reading an informative article on the microblogging concept, I gave Twitter a second look. And Im really glad I did.

Lots of people said Twitter was a flash in the pan, but its growing in popularity every day. Some purport its use as a business tool. It certainly helps as part of the all-important KLT (Know-Like-Trust) factor. So Im sticking with it for now. Besides, Im having too much fun!

What about you? What are your experiences with Twitter? Good or bad, Id love to know. Join in the discussion below…

The lead article in the latest issue of MediaMinisters Communiqué for Success shows you how to capitalise on a fast, easy and economical way to promote just about ANY business.

To read the full article and gain *hidden links* to recent CfS newsletter editions, youll have to become a subscriber. (That’s a good, by the way!) As well as being FREE, youll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

Recent CfS newsletter issues cover:

Be Profitable in a Slow Economy

Why People Don’t Buy

Can the X Factor Help Your Business?

Be a Client Magnet

Recession-Proof Your Business

Stand Apart from ‘Me-Too’ Competitors

Stop! Don’t Post that Letter!

Common Mistakes that Can Kill Business

How to Bolster Trust on Your Website

Just How Believable Are You?

…and much, much more that you really can’t afford to miss out on if you are serious about making it in business.

The biggest mistake businesses are making right now is failing to pay attention to the changing consumer mindset…

There is so much vying for our attention nowadays  online links, information, ads, video, music, the latest social-media craze  that consumers end up with little time or inclination to notice the messages that are targeted at them.

You could say that consumers have moved beyond reaching saturation point, and have simply switched off.

This is a major setback for companies who provide goods and services especially via e-commerce. Because they are wakening up to the fact that the real commodity for any successful company isnt consumers, per se, but rather the attention of those consumers.

The challenge, therefore, is to capture and hold the attention of those consumers they wish to attract  despite the increasing number of demands for that attention. Their message or brand has to stand out as if it were the only one wearing a high-visibility vest on a foggy internet motorway.

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If there is one online marketing tool that is possibly the most underused and least understood it has to be web analytics.

At its most basic, traffic analysis involves collecting and interpreting information visitors to your website. At the more advanced level, tracking systems can provide an array of key data about the journey your visitors make once on your site, what your most cost-effective traffic sources are, which pay-per-click (PPC) or search-engine-optimisation (SEO) keywords and key phrases to concentrate on, and a whole host of other sales and ROI information.

A really fantastic resource that is FREE from Google is their Analytics program  http://www.google.com/analytics/. As well as being able to track your web visitors, page views, and more, you can also track your email campaigns, referrals, and even offline campaigns. This is definitely one to bookmark . . . and USE!

Your website’s statistics provide a LOT of clues as to what visitors make of your site. Don’t ignore them!

As well as helping you identify what’s sabotaging the ideal balance in your life, Parashar leads you through a series of intelligent, practical steps to redress the imbalance. It’s like having your own personal coach in a way.

What I like most about this book are the seven-day action plan, the inspirational case studies showing how people from all walks of life have managed to regain balance in their lives, and the fact that it is solutions driven.

Read this if you want to identify and understand the WHAT, WHY and HOW of getting more control of your life.

Now, let’s see if I can at last make a significant dent in my ‘TO DO’ list!

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The laws of yin and yang state that there is an opposite for everything. So while many have been preoccupied with the doom and gloom of failing economies, other business-owners are quickly realising that there IS light at the end of the tunnel . . . if one is prepared to be optimistic.

An economic downturn can provide a smaller company to capitalise on that optimism by gaining market share and moving into a position of strength for the future. Just be sure you:

Focus on the details.

Make sure that you are charging for each and every part of the business. Increase prices if you are undercharging — difficult but certainly doable.

Reassess the profitability of your customers.

Go for the low-hanging fruit — your existing customer base; it’s less expensive and unpredictable than going after new customers.

For more ideas on how to be profitable in a slow economy, sign up to my free newsletterCommuniqué for Success.

Source: Business XL, October 2008, pg38

Shameless Plug: My proven marketing campaign focuses on maximising your relationships with your current clients or customers AND make immediate changes in your business that will unearth a ‘hidden’ untapped source of newfound profits. Find out how much money YOU are losing right now due to neglecting this one crucial area — simply ask for your free, no-obligation consultation: www.mediaminister.co.uk/contact2.htm

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