Monday, February 19, 2007

Kleenex selects a most unfortunate tagline

Kleenex has created a Web site that will let you customize your tissue package. You can have a photo of your snivelling child, your drooling dog, or a slimy slug.

Jakob Nielsen says that every Web site needs an explanatory tagline so first-time visitors will quickly understand what the site is all about. You've got to wonder if the marketing folks at Kimberly-Clark appreciated the irony of the tagline they chose....