The Market-Led Organization OpenCourseWare: A Free Undergraduate Organizational Management Course by The Open University

Are you interested in the various aspects of Marketing and ways that companies can market effectively? If so, The Open University's free, online version of 'The Market-Led Organisation' might be a good fit for you. Continue reading to find out more about this undergraduate Marketing course!

The Market-Led Organization: Course Specifics

Degree Level

Free

Audio

Video

Downloads

Undergraduate

Yes

No

No

Yes

Lectures/Notes

Study Guide

Tests/Quizzes

Yes

Yes

No

The Market-Led Organization: Course Description

This undergraduate course aims to highlight the many differences between a market-led organization and an organization that simply uses Marketing as one of its tools. Market-led organizations focus on the customer's needs rather than simply choosing the easiest process. Many related topics are covered, such as identifying the customer and managing relationships. The course assumes a basic knowledge of the fundamentals of Marketing and examines the many different approaches to Marketing that are available to an organization. This class investigates the six market model - which demonstrates important corporate relationships - and the way in which it relates to both commercial and non-profit organizations. The course examines the overall relevance of the concepts of Marketing to a corporation.