Do you know why most restaurants have a red logo? That’s because red increases appetite and makes you feel hungry. Most eateries shower their walls with scarlet to subliminally entice you in. Most tech companies have a blue logo. No, they’re not impressed by Facebook. This is because blue inspires trust. These are facts proven by many psychological studies. Each color triggers a different part of our brain and triggers a certain...

Marketing evolves at what can only be described as an astonishing rate. From print and other traditional media into the 21st century’s digital media marketing efforts, best practices change almost constantly. The newest and most noteworthy example of this phenomenon is, without a doubt, the brave new world of social media marketing. More specifically, it’s social influencer marketing — a wild, unpredictable, and...

Use of HTML form builder has increased rapidly since online business has taken a serious flight over the past decade. It has become the best tool for your business and will fetch you more profit and ease. HTML form builder primarily used to create web forms quickly and gather the data professionally. Moreover, the form builder is quite convenient and a lot cheaper. It can be created easily with the help of the AidaForm Online Form...

Even if you think it is really easy to get one PPC agency, they all work the same way; you are completely wrong. Every PPC agency is different, and they have a different approach to the market. While you are likely to be spoilt with choices, like its 2018 and there are numerous agencies available for you to choose from, you must not get confused. What are some of the things that one must always consider before making a choice? Still...

A few years ago, the idea that one could convert a JPEG, GIF, TIFF or any image file to a readable word document seemed impossible. The fact that there was a need for some kind of software that could read an image and translate it into words. This kind of technology can save time and the frustrating chore of transcribing the images into words. If you work in a company that supports paperless filing then you may have come across some...

Open source development has become the newest way of web development and is commonly known as open source web development. Over the years, the concept of open source development has made a great impact and offered the users with numerous rich benefits. For this reason, it is a widely used process for web development. For those who don’t know, open source development provides access to the source of the product for developing,...

Businesses around the world know that consumers now heavily depend on mobility apps. Many businesses, specifically online retailers, aren’t able to plan how they should react to the increasing drive created by smart mobile technology. On the other hand, they cannot also stay escaped from accepting mobiles as a core selling channel for a long time. A research conducted by PayPal in 2015 indicates that the growth created by m-commerce...

The blockchain is a progressive innovation that has transformed the markets. It has picked up its acclaimed through the advancement of Bitcoin and now every tech ninja wants to build a start-up. Historically, we know that how difficult it is to make it in the current market, but blockchain is ready to alter the way we work and trade. The innovation behind these virtual tokens, it has significantly more applications than most people...

Digital marketing has come up with various modern and effective methods of marketing. But among these technologies and tactics, email marketing is the most simpler and effective way of marketing. The secret of a successful email campaign is an effective and targeted email list. For e.g., running a B2B business and generating sales through email marketing, we need effective B2B email lists. Same goes for B2C, C2C or any other business...

SEO plays a crucial role in uplifting a business. That is why a good SEO needs multiple factors to follow systematically such as header tags, proper keyword density, appropriate text formatting fonts, alt image tag text, domain names, links pointing to the site and each page, and many more. All of these factors are known as on-page elements which are essential to optimize the pages of your website. The on-page elements leave the most...