Doritos Digs Dodgeball

Remember when dodgeball was just a stupid game you played in gym class when the teacher didn't feel like teaching you anything that actually had to do with physical education? Well those were the days. Thanks to a movie and a bunch of people not interested in playing "real" sports, it's now become a popular sport. Which, of course, means it's now part of an ad campaign.

Doritos UK, with help from AMV BBDO, has launched the Doritos Dodgeball Challenge. No, it's not a "social location" game for those of you who loved the once usual social media version of Dodgeball. It's on online game in which players in the UK and Ireland can, live from their keyboards, shoot dodgeballs from mechanical canons at real English and Irish dodgeball players competing to be crowned Doritos Dodgeball Champion.

For those of you in the UK and Ireland, have at it. We can't play the live version here in America but it does look like fun. Check it out here.