Most brands with apps focus on measuring mobile app downloads — but you should be looking deeper. Which mobile-user activity is most suitable as a metric of success, and what should you be doing before development starts?[Continue Reading...]

Mature mobile-app analytics strategies should encapsulate much more than app-download rates. If you can make customers’ lives easier, save them money, or make them smile frequently, they will return to your app — and your brand — again and again.[Continue Reading...]

The history of website development can guide businesses as they develop and position their mobile apps. These parallels highlight strategic alliances of marketing and mobile-app teams to achieve effective mobile-app development.[Continue Reading...]

Adobe Analytics—Mobile Apps, a new version of Adobe Analytics, is dedicated to measuring the effectiveness of apps and understanding how customers and visitors engage across mobile apps on all major platforms and device types. [Continue Reading...]