Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM has announced an exciting calendar of events and activities for the forthcoming celebrations for the seventh edition of “Eid in Dubai – Eid Al Fitr” and the 17th edition of Dubai Summer Surprises, the region’s much awaited summer extravaganza that will follow on 2 August, offering residents and visitors the unique opportunity to enjoy 40 consecutive days of great family fun.

Leading the entertainment offerings during the 40 days of celebration are the world premieres of the Angry Birds Universe Interactive Experience at Modhesh World, the Decepticlone Transformers Show at BurJuman and the Skylanders Spyros’s Adventure at Mirdif City Centre and Deira City Centre. And, there’s even more attractions and experiences awaiting youngsters and the young at heart at Modhesh World, the region’s popular indoor family edutaintment destination at Dubai World Trade Centre.

Visitors during ‘Eid in Dubai’ will be able to watch famous Arab stars perform at the Layali Dubai concerts and brilliant fireworks displays. Throughout ‘Eid in Dubai’ and Dubai Summer Surprises, families and children will also have the opportunity to watch or indulge in a range of shows, activities and performances at various malls. Visitors will also be able to find a wide range of exciting promotions and offers including the chance to win up to Dhs4m in prizes at the mega summer promotion.

Eid in Dubai’ is a social initiative launched by DFRE in 2008, aimed at showcasing Islamic values and Emirati traditions during the Eid al Fitr and Eid Al Adha, and is meant to spread the true spirit of Dubai’s multicultural environment under the slogan “United in Celebration”. DSS, which was launched in 1998 to help revitalise the retail sector and position Dubai as a summer destination of choice, will give families and tourists from around the world the chance to experience “The Fun Side of Summer” in Dubai.

H.E. Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment, said, “DFRE is delighted to unveil a host of fabulous events and attractions, starting with the Eid in Dubai celebrations, and continuing all the way through our much-awaited Dubai Summer Surprises until 5 September. This year’s “Eid in Dubai – Eid Al Fitr” celebrations and Dubai Summer Surprises are quite unique because of the world premieres that we have brought to Dubai in partnership with international licensors of entertainment characters. The exciting line-up of world-class entertainment and fun-filled activities for the family will give the city a vibrant, festive atmosphere, and further enhance Dubai’s position as a summer destination of choice. The “Eid in Dubai” slogan “United in Celebration” will resonate across the city, in a true manifestation of Dubai’s multicultural setting and spirit. During Dubai Summer Surprises, the whole city becomes a playground of edutainment while at the same time giving families the chance to lay their hands on amazing shopping bargains as they experience ‘The Fun Side of Summer’.”

“DFRE is confident initiatives such as ‘Eid in Dubai’ and DSS will contribute towards retail and tourism growth, and fits well into Dubai’s Tourism Vision 2020, aimed at increasing tourism arrivals to 20 million by 2020. We once again wish to express our deepest gratitude to the support received from some of the biggest entities in the UAE to our “Eid in Dubai” celebrations that has helped sustain a unique alliance between the government and private sectors and ensured the success of our festivals year after year,” H.E. Laila Suhail added