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While there has been growing research concerning the distinctive characteristics of a college town in itself, there is limited research on small businesses, more specifically, fashion retailers, that exist in this unique setting. The purpose of this study was to gain insight on how small fashion businesses in a particular college town were staying lucrative in this college town through a series of qualitative interviews with five local fashion-related businesses.

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Nov 9th, 12:00 AM

Recipe for Success for Fashion Small Businesses in College Town: Fresh Urbanism with a Heaping Side of Country Hospitality

While there has been growing research concerning the distinctive characteristics of a college town in itself, there is limited research on small businesses, more specifically, fashion retailers, that exist in this unique setting. The purpose of this study was to gain insight on how small fashion businesses in a particular college town were staying lucrative in this college town through a series of qualitative interviews with five local fashion-related businesses.

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