“Signage is the wow moment of arrival – it’s how you know that you are there.”

This is a direct quote from a session on wayfinding at a NAI (National Association of Interpretation) Conference that I recently attended. At the time I thought what a sad statement. Not that I have anything against signage. It is, after all, a critical component of wayfinding. The thing I objected to is the all too common belief that signage is wayfinding. In fact, the best type of wayfinding is that which is intuitive.