ROCKHAMPTON's Krystal Kime has gained controversial national exposure as the latest woman to be "branded" with a Gold Coast tycoon's advertising.

Travers Beynon, a multi millionaire who calls himself 'Candyman', was seen with the 21-year-old Rocky woman at a tattoo parlour earlier this week as she got inked with his tobacco company logo on her backside.

Ms Kime, who is the third of Mr Beynon's girlfriends, made the Daily Mail's national headlines with her new art as many claimed the strategically placed tattoo meant he "owned" those who represented it.

The foundation of Mr Beynon's empire was built by his parents who formed the FreeChoice tobacco company and bought several high-class properties.

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Ms Kime reportedly caught the eye of the 'Candyman' at one of his parties late last year and moved to the Gold Coast shortly after to live in the mansion with his wife, Taesha and other girlfriend Nisha.

The former Glenmore High School student looked delighted with her new tattoo in a video posted to Mr Beynon's social media accounts yesterday.