Longines

Masters of Hong Kong

We were responsible for creating the programme and sourcing local talent for the biggest indoor show jumping event in Asia.

With only three months to prepare we were challenged to put on a sell-out event for the Longines Masters of Hong Kong 2016.

Only two competitions could take place per day, so we developed a diverse entertainment programme that would entice spectators. Added to this we sourced local talent that met the event’s identity and budget. It was important to maintain the premium look and feel of the event to differentiate it from other events in Hong Kong and appeal to a wide demographic.

22,000 visitors and 5,000 VIP guests came to watch the event over four days with additional side-events such as the Ham and Wine tasting also selling out.