Here's how much celebrities earn from sponsored posts on Instagram

As you scroll through your Instagram feed, it's likely you'll see a sprinkling of #spon or #ad posts from some of the celebrities you follow.

We're not dumb, we know that most of the time they haven't actually used the teeth-whitening miracle product they profess to swear by, and they haven't actually been on a 28 day teatox programme. They're doing it for money, because people in the spotlight have to put food on the table and clothes on their back too, you know.

But it always intrigues us how much these (usually reality TV) stars actually get paid for the bother of devoting a social media post to a brand. So we decided to do a little digging, and came across this 'Insta Index' created byDr Mariann Hardey on behalf of Takumi, and it's pretty interesting.

The report's research reveals that those recognised as 'major influencers' - with at least 100,000 followers on the photo-sharing app - can expect to rake in anything from £1,500 upwards per post. Ker-CHING.

Which means, theoretically, a celebrity such as Love Island's Alex Bowen - who has 828,000 followers on Instagram - could be charging around £12,000 per post.

*all fees are dependent on budget and scale of campaign

Takumi

Advertisement - Continue Reading Below

Advertisement - Continue Reading Below

Geordie Shore favourite Charlotte Crosby, if we're doing the maths correctly, could therefore be making £75,000 per Instagram sponsorship deal with her 5.2 million followers on the social network. So it's pretty big bucks.

And there's good news even if you're not reality TV star levels of popular on Instagram. According to the report's findings, if you have over 10,000 followers you could still be charging brands £150 per sponsored post if they were interested. BOOM.

Despite the huge potential earnings from the social network, the report does clarify that as of yet, "there are no Instagram users in the world that who have a sustained income that is entirely based on Instagram posts.

"They nearly always have blogs, or YouTube channels that run in parallel to their Instagram channel," it adds.

But this is expected to change in the coming months and years, so you'd best get working on that following now.