Reaching out to your potential audience

The key point here is diversification. As most people working in the arts are aware, the greater variety of ways that you publicise events, the more likely you are to be able to reach different groups. It’s not rocket science.

Typical examples range from modern social media to traditional (but not out of date) methods such as community notice boards. That said however, different groups choose to engage with different media in different ways, it comes down time and again to getting to know your target audience.

A lot has been achieved over the years around equalities and diversity, and how people can access information on and about the arts. However, it’s worth reminding ourselves of some of the key aspects we need to think about.