The way people used to promote and market their business has been under constant evolution – from the age-old door-to-door campaigns to this digital era’s online promotion.

While there are so many modes to market your business through social media platforms, the most effective mode will always be your email.

Honestly, coming up with great content every time for your emails is quite a daunting task. You must engage your subscribers with useful and interesting content on a regular basis without boring them. Well, you can make your email marketing effective without having to spend a lot of time. Read on these fuss-free ways:

Relevance

This is like your thumb rule. If your email content is not relevant to your audience, it sure is going to the trash. The more relevant your content, the more targeted will be your message and more likely leads to sales. Prefer sending out content that provides useful information rather than content that just attempts to sell out something.

Blog Roundups

Your business blogs are great for content marketing. You can use them effectively in your email marketing. Such blog posts can be used to create an email newsletter, quick and easy. Snippets of each recent blog post with links to the actual post can be added. Another way is to use an email newsletter template that can be plugged in to your blog feed and users can click on the posts that interest them. This strategy helps in boosting traffic to your website. Creating newsletters using curated blog posts is yet another great way to provide informative content without pushing a sale.

Revamp Testimonials

Promoting customer testimonials adds credibility to your business and increases your brand visibility. You can use them to derive case studies to share with clients. You can also include them in your email marketing campaigns as a last section. Combining text with images and turning testimonials into infographics and videos adds an engaging entertainment factor to it.

Sign-off and Show-off

Including your recent blog posts in your email signature will increase your marketing reach beyond your list of subscribers. This will prompt your email recipients to visit your website, where the content can engage them further and who knows? You can even increase subscriber sign-ups, or even sales.

You have it all here. Email marketing is a powerful tool to reach more prospective customers and increase your conversion rates. So go ahead and make email marketing speak for you.

Did we miss something? Let’s hear it from you. Share your views in the comments below.

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Who We Are

"If one person needs it, a thousand others will need it and a million more would want it"

– Pundari, Founder & CEO

This belief has been the foundation of the products we build at InfoWave. A company battle hardened for over 12 years and recently discovering the joys of building world class products that make a difference to people.

With the online world dramatically evolving over the last couple of years, InfoWave has had to ponder many times over tools and systems that could help Promote and Market its brands, products and services to customers across the world.