Campaign

2018-11-28

Xmas tale in the latest kids collection by Reserved

Xmas tale in the latest kids collection by Reserved

Decorating the Christmas tree, waiting for the first star to twinkle in the sky and having fun together - this is the setting for the latest winter kids collection prepared by Reserved, marking the start of the Xmas time.

Maintained in the style of analogue photographs from a family album, the campaign presents elegant and always comfortable looks for girls and boys: classic white blouses with ruffles and jabot collar, colourful Norwegian pattern sweaters, tartan dresses are combined with festive party elements, such as lurex blouses or sequins. The colour scheme is kept in the shades of red, green, with elements of gold and grey. The clothes are decorated with sequin appliqués and a classic Christmas image of a smiling red-nosed reindeer. There are a lot of slogans and joyful exclamations on the garments, such as “no glitter, no party” or statements referring to the tradition of Santa - “still believe”. Without Santa, Xmas would not be so exciting for the youngest.

The dominant aspects of the girls’ collection are comfortable cuts with a hint of festive chic: a checked shirt dress cut at the waist, several models of white blouses, and a mini teddy bolero. Details steal the show here: contrasting binding of the frills, small buttons, shiny sequins, soft textures of materials. Accessories are also important: brocade or white tights in silver stars, Xmas pattern socks and comfortable flat ballerina pumps with a bow.

Pieces for boys are kept in the classic casual style with a little bit of childish fantasy. A black suit goes perfectly with a red sweater, but the collection also offers super trendy side strap trousers, sports sweatshirts in party colours or charming shirts with a small collar. Grey tweed trousers with a casual cut, which will complete many different looks, are a hit of the collection.

The Reserved Kids Xmas campaign gives the vibe of 1990s memories. At that time, these magical moments were vigorously recorded on VHS tapes and every Christmas tree boasted a paper chain and angel hair tinsel. The photo shoot emphasizes what is the most important during the holiday season. It is the time spent together and children’s joy which will warm up even the frostiest winter aura outside.

Reserved is a fashion brand, pursuing in its collections with the latest fashion trends. We respond very quickly to the needs of our customers by offering new models in our stores every week. The world of fashion has no limits for us: we get our inspiration from both the great catwalk world as well as alternative and bold proposals of fashion influencers. That is why the Reserved collection combines the beauty of classic design with original, latest fashion proposals for a given season for women, men and children. The collections of Reserved are now available in 16 European countries and 4 counties in the Middle East. In total we have a network of more than 460 shops, with flagship shops in such fashion capitals as London, Berlin and Moscow.