Car Maker Announces Winning "High-Performance Play Of The
NCAA®"

Fans Voting Online Determined Best Play (again with the fan
voting)

DETROIT - Pontiac revealed the California v. Stanford game
of Nov. 20, 1982, as its "Ultimate High-Performance Play of the
NCAA®," crowning the play as NCAA Football®'s most memorable
moment of all-time.

The match-up was Stanford quarterback John Elway's last
collegiate game and California's 25-20 win against Stanford.
The game is remembered for its bizarre finish, too: California
players bowling into members of the Stanford band, which had
taken one end of the field in preparation for a closing
performance.

The Pontiac Ultimate High-Performance Play of the NCAA® was
announced during halftime at the Big 12 Championship Game today
on ABC Sports. The plays were first established in
collaboration with the NCAA, CBS, ESPN, ESPN Classic and ABC
Sports. The play can currently be viewed along with the other
top four contenders on www.espn.com/pontiac.

With more than half a million online visits to www.espn.com/pontiac,
the California/Stanford game was chosen over four other
noteworthy and memorable NCAA Football last-minute plays.

"This play is the best of the best when it comes to
game-defining and visceral moments that have immortalized
college football and NCAA sports," said Dino Bernacchi, Pontiac
advertising manager. "We're proud to be associated with the
passion and performance exemplified in this play, and we remain
excited to continue our partnership with the NCAA."

Consumers who visited www.espn.com/pontiac
also were eligible to enter a contest for the Ultimate
Performance Package, which includes an all-new, V-8 powered,
2004 Pontiac Bonneville GXP and a trip for four to the 2004
Tostitos Fiesta Bowl in Tempe, Arizona. The package includes
round-trip air transportation; three days/two nights hotel
accommodations; four seats at the game; and VIP access that
includes a visit to the playing field at halftime and tours of
the broadcast booth and production trailer. The winner will be
announced at a later date.

Pontiac first started its NCAA relationship as an Official
Corporate Champion with a promotion around the 2003 NCAA Men's
Final Four®, which featured the all time greatest, exciting and
game-defining NCAA Basketball® moments, which defined its
divisional tagline of "Fuel for the Soul" and were called the
"Pontiac High-Performance Plays of the NCAA®."