Sriracha Stix Are the Best Thing to Ever Happen to Your Pot Roast

Sriracha-lovers of the world, prepare to meet your new favorite ingredient. The viscous hot sauce that comes in the signature bottle might be great for putting on already cooked meals, but these new Sriracha Stix might be what your pot roast (and fish, and poultry, and basically all protein) is missing.

These crimson cinnamon stick lookalikes pack the garlicky, fiery punch of Sriracha in each stick. The new product is essentially an alternative to marinades, dry rubs, and other seasoning. You basically stick it into any protein before cooking and then watch as your meal turns into a Sriracha-infused creation. How delicious does that sound?

According to the company, Sriracha Stix will marinate your protein "from the inside out." They go on to explain a little more about the science of this exciting product: "At approximately 100°F, the Seasoning Stix begin to change from a hard solid back into a powdered solid, which is taken up into the meat fibers in a similar manner to how water is absorbed by a sponge." Apparently you can use Sriracha Stix for roasting, brazing, grilling, barbecuing, and even sous vide.

The Sriracha Stix will come in a variety of flavors, including Butter Garlic, Teriyaki, and a Mystery Blend (consumers will get to choose the name).

The product launches in February and you can sign up on the website for free shipping. According to Yahoo, 60,000 people have already signed up for the special offer. There is no word as to how much the Sriracha Stix will cost once they are released.

Unfortunately, to my annoyance, you can't sign up for a free self-help book to wean you from your Sriracha obsession.