Seminar “THE ARCHITECTURE OF THE PROJECT BETWEEN IDEATION AND INNOVATION”

On March 1, 2018 at the Politecnico di Milano the Seminar “The Architecture of the project between ideation and construction” was held strong> which saw the participation of the most important Italian design companies strong> and branches of foreign groups.

The event organized and coordinated by Aldo Norsa strong>, former professor of the IUAV of Venice, and presented by the Vice-President of the Emilio Faroldi Polytechnic strong>, saw the intervention in brainstorming of 25 speakers , including the architect Salvatore Re strong>.

Among the topics discussed by the speakers with a free and informal discussion, there were the dimensions of business and growth opportunities, the approach to the market, the specializations in the offer, the synergies of the coexistence of engineering and architecture and the generational turnover.

An important opportunity for comparison and growth to give impetus to the Italian architecture and engineering sector.