He hammered out his first column today and GolfChannel.com editor Jay Coffin must have liked what he saw enough to convince Golf Channel president Mike McCarley to ink Arnold Palmer to a columnist deal.

For Immediate Release...

ARNOLD PALMER NAMED REGULAR COLUMNIST FOR GOLFCHANNEL.COM

“The King” Provides His First “Arnold Palmer’s State of the Game” Post, Which Includes His Take on the Growth of the Game and the Anchored Putter

ORLANDO, Fla., (Dec. 17, 2012) – “The King,” Arnold Palmer, will become a regular columnist for GolfChannel.com, where he will share his opinions about issues affecting the game of golf through an exclusive column, “Arnold Palmer’s State of the Game.” This op-ed piece will be published by GolfChannel.com several times a year.

“I have been around the game of golf since I first hit a ball when I was 3 years old. That was 80 years ago. I still have interests in golf course design, course ownership and so on, but I haven’t really played competitive golf for quite some time. So as 2012 comes to an end, I’m seeing the game as you do: as a casual player, as a fan and as a businessman,” Palmer says in his first column posted today on GolfChannel.com.

“Arnold Palmer’s opinions are backed by a lifelong love affair with the game of golf, where he has seen nearly every issue from an insider’s point of view. He is not only one of the most sought after and respected figures in the game, but also a treasured icon adored by fans of all ages across the world. So when he speaks, everyone in the game of golf listens,” said Golf Channel President Mike McCarley. “We’re proud to provide a platform where Mr. Palmer can express those views as golf’s elder statesman and that we can share this with visitors to GolfChannel.com.”

Reflecting on 80 years inside the game of golf, Palmer through Golf Channel – the network that he co-founded in 1995 – now has a platform to share his views about a game that he played professionally for more than 57 years.

Media maven, had the same thought! Arnold is real good at signing things that get dropped in front of him -- everything above the signature is Doc's handiwork. Too bad Arnold didn't listen to Doc and Mr. Tiddy and a bunch of others who tried to convince him not to endorse the illegal Callaway ERC driver -- the lure of the $$$$ signs was just too much!