Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST

DATE

NET

TIME

RAT/SHR

NCAA Basketball Tournament: First Round: (regional)

3/19

CBS

12:15-
2:37pm

2.8/10

NCAA Basketball Tournament: First Round: (regional)

3/19

CBS

2:37-
5:16pm

3.4/10

NCAA Basketball Tournament: First Round: (regional)

3/19

CBS

7:00-
9:56pm

5.7/10

NCAA Basketball Tournament: First Round: (regional)

3/19

CBS

9:56pm-
12:16am

5.0/9

NCAA Basketball Tournament: First Round: (regional)

3/20

CBS

12:10-
2:45pm

3.0/10

NCAA Basketball Tournament: First Round: (regional)

3/20

CBS

2:45-
5:30pm

3.5/10

NCAA Basketball Tournament: First Round: (regional)

3/20

CBS

7:00-
9:35pm

4.5/9

NCAA Basketball Tournament: First Round: (regional)

3/20

CBS

9:35pm-
12:25am

5.6/11

"NASCAR Countdown"

3/21

ABC

2:00-
2:30pm

0.8/-

NASCAR Nationwide Series: Scotts Turf Builder 300

3/21

ABC

2:30-
5:00pm

1.7/4

NCAA Basketball Tournament: Second Round: UCLA-Villanova

3/21

CBS

1:00-
3:23pm

3.9/11

NCAA Basketball Tournament: Second Round: (regional)

3/21

CBS

3:23-
5:39pm

5.0/13

NCAA Basketball Tournament: Second Round: (regional)

3/21

CBS

5:39-
8:10pm

6.7/15

NCAA Basketball Tournament: Second Round: (regional)

3/21

CBS

8:10-
10:38pm

6.5/12

U.S. Snowboard Grand Prix (taped)

3/21

NBC

2:00-
3:00pm

0.4/1

PGA Tour: Transitions Championship: Third Round

3/21

NBC

3:00-
6:00pm

1.2/3

"NBA Countdown"

3/22

ABC

12:30-
12:56pm

0.8/1

NBA: Heat-Pistons

3/22

ABC

12:56-
3:50pm

1.2/3

NCAA Basketball Tournament: Second Round: Arizona State-Syracuse

3/22

CBS

12:00-
2:18pm

3.8/10

NCAA Basketball Tournament: Second Round: (regional)

3/22

CBS

2:18-
5:02pm

5.8/14

NCAA Basketball Tournament: Second Round: (regional)

3/22

CBS

5:02-
7:52pm

7.3.15

NASCAR Sprint Cup: Food City 500

3/22

Fox

2:16-
5:15pm

4.5/10

NHL: Flyers-Penguins

3/22

NBC

12:30-
3:03pm

0.8/2

PGA Tour: Transitions Championship: Final Round

3/22

NBC

3:03-
6:14pm

1.7/4

TELECAST

DATE

NET

TIME

U.S.

CABLE

VIEWERS (000)

DUR

World Baseball Classic: Second Round: Venezuela-Puerto Rico

3/16

ESPN

8:00-11:33pm

1.0

1.2

1,424

213

NCAA Basketball Tournament: Opening Round: Morehead St.-Alabama St.

3/17

ESPN

7:30-
9:43pm

0.8

0.9

1,174

133

NCAA Basketball: NIT: First Round: Kentucky-UNLV

3/17

ESPN

9:43-11:37pm

1.0

1.2

1,466

114

NBA: Heat-Celtics

3/18

ESPN

7:00-10:00pm

1.0

1.2

1,532

180

NBA: Pistons-Rockets

3/18

ESPN

10:00pm-12:41am

1.1

1.3

1,654

161

NCAA Basketball: NIT: First Round: Baylor-Georgetown

3/18

ESPN2

9:04-11:04pm

0.8

0.9

1,165

120

NBA: Trail Blazers-Cavaliers

3/19

TNT

8:16-11:11pm

1.1

1.3

1,570

175

NBA: Warriors-Lakers

3/19

TNT

11:11pm-1:24am

1.0

1.2

1,388

133

World Baseball Classic: Semifinals: Japan-U.S.

3/22

ESPN

8:00-11:26pm

1.9

2.2

2,784

206

NCAA Women's Basketball Tournament: First Round: (regional)

3/22

ESPN2

9:21-11:49pm

0.8

0.9

1,163

148

WORLDWIDE LEADER: ESPN2 averaged a 0.5 cable rating for its 13 telecasts of the World Baseball Classic (WBC), down 37.5% from a 0.8 for the '06 WBC. ESPN2 this year "had fewer games with the U.S. team and more games airing between midnight and dawn in the U.S." (USA TODAY, 3/27)....ESPN through Tuesday was averaging a 1.0 cable rating for five telecasts of the men's NIT, up 11.1% over a 0.9 through six games in '08. ESPN2 through Tuesday was averaging a 0.6 cable rating for seven NIT telecasts, up 50% from a 0.4 through seven games last year (ESPN).

NORTHERN LIGHTS: In Toronto, Chris Zelkovich reported viewership for the CBC's "HNIC" this season is "actually up ... despite the dismal [Maple] Leafs being the featured attraction every Saturday night." The CBC is averaging 1.176 million viewers for the early-window "HNIC" game, which "involves the Leafs in most markets," up 6% from last season. The late-window "HNIC" game is averaging 702,000 viewers, up 4% from last year's pace. Meanwhile, TSN drew 103,000 for last Friday's Bobcats-Raptors game, and The Score earned 97,000 viewers for last Sunday's Louisville-Siena NCAA men's basketball tournament game (THESTAR.com, 3/24).