People of Ad Tech: Bauer Xcel Media President Christian Baesler

Christian Baesler, president of Bauer Xcel Media — the digital division of Bauer Media Group — tells WIT Strategy Partner Bill Brazell that while his company still has a direct-sales team, it no longer relies on direct sales. The company’s lean media strategy empowers its editors to use analytics to focus on the stories that have the highest impact, rather than chase too many stories for the sake of quantity.