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Category Archives: #UstreamU

Live video is one of the most compelling trends in corporate marketing and communications today, and for our next webinar, we’re bringing together some top practitioners to share their best strategies for broadcasts that engage, excite and drive results.

Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:

their knowledge and skills

the services they provide

the products they build

the intellectual property they create

People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.

To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.

As companies look for ways to create more impactful content, many are realizing that text alone is no longer enough. Audiences crave a more engaging experience that they can enjoy and share with their peers. Smart marketers are realizing that video enables them to create that experience in a way that builds lasting relationships, generates new leads and grows their bottom line.

Did you know that 80 percent of Internet users watched an online video within the last 30 days — and that 46 percent of them took some action after viewing the video? What would that do for your company’s lead generation efforts?

And while on-demand video has become a staple on the Internet, live video offers the added benefits of real-time interaction. To build the most effective strategy possible, you need to leverage both.

To find out how, join us on May 14 for our next Ustream Pro Broadcasting Video Marketing Module Webinar, Generate Leads and Demand with Video. Our experts will show you how you can incorporate live and on-demand video as a way to generate more leads and drive more business. You’ll walk away with a better understanding of how a blended video strategy can take your marketing — and your revenue — to extraordinary new heights.

Europe’s biggest software craftsmanship conference, CRAFT, is streaming live on Ustream this Thursday and Friday. The Craft Ustream channel will provide free access to more than 60 presentations from industry-recognized leaders.

The Craft Conference, a non-profit event about software craftsmanship organized by Ustream, Prezi and Ericsson in Budapest, is sold out. Making knowledge accessible for everyone is a core value of the organizers’ mission. More than 60 percent of the 800 attendees will come from outside Hungary. Speakers will discuss which tools, methods, and practices should be part of the toolbox of a modern developer and company. The conference will also cover new technologies, trends and the future of software development. Attendees will learn from the peers, practitioners and leaders in the developer community.

“This year’s topics have been carefully selected to meet modern developers’ demand for knowledge—microservices, functional programming, distributed systems, devops, data infrastructure, concurrency, infrastructure automation and software architecture make up just a selection of the subject matter that will be covered,” said Gergely Hodicska, Ustream VP of engineering and conference organizer. “Ustream’s goal is to make knowledge accessible for all and to show that the Ustream platform is a great innovative tool for anyone with these objectives.”

The speaker line-up is star-studded and includes:

Marty Cagan, founder of Silicon Valley Product Group. Before founding Silicon Valley Product group, Marty was the senior vice president of product and design for eBay, where he was responsible for creating and building the product and design organizations, and defining the products and services for the company’s global e-commerce trading site.

Mary Poppendieck, consultant, teacher and author. Mary will discuss ‘The New New Software Development Game: Containers, Micro Services and Contract Tests.’ Besides an amazing career as a programmer, Mary also wrote The Lean Mindset: Ask the Right Questions, in A popular writer and speaker, she continues to bring fresh perspectives to the world of software development.

Dan North, programmer and organizational change specialist. Dan applies principles from lean operations and agile software development to help organizations align their technology capabilities with their business objectives.

Alf Rehn, professor, speaker, consultant, author and currently the Chair of Management and Organization at Åbo Akademi University. Alf has taught worldwide, including at China’s Shangdong Economic University, Sweden’s Royal Institute of Technology and the UK’s Manchester Business School. Alf will provide Thursday’s closing keynote “How To Save Innovation From Itself.”

The live video production market is rapidly evolving and broadcasters need responsive tools that can keep pace with the changing industry. Consumer needs are constantly shifting in terms of video-consumption, which presents some adoption challenges for broadcasters.

In response, Ustream has been working closely with Telestream to develop and deploy an industry-leading solution, to meet today’s video production demands and prepare for future needs.

Houses of worship are embracing the use of streaming video, as ministries are successfully increasing their community’s outreach to a worldwide audience. In case you missed today’s LIVE webinar, here is a recap of best tips and practices from our very Alden Fertig, and special guest Dan Houze, Media Ministry Coordinator at St. Monica’s Church.

By following these commandments faithfully, any broadcaster can stream an event of Biblical proportions! Here are some helpful tips and tricks to get you on track to a righteous stream.

Lights, camera, USTREAM! As the term ‘social video’ permeates the technology trending space, consumers and brands alike are looking for innovative ways to benefit from live broadcasting. And when it comes to being in front of a camera, you must always have your best foot forward. So my ‘gif’ to you this holiday season, dear Ustreamers, is a blog stuffed with amusing animations on how to look lovely while live streaming.