In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more information about the businesses they choose, before they make their choice. For insurance agencies, a complete business profile is equally important. Customers need to […]

Has your Google My Business (GMB) listing been hijacked? If so, it need not be the end of the world. It may not have been done by a nefarious act. There are many reasons you may not be able to control your GMB listing, such as: A former employee set it up, and you […]

Marketing From Inbound to Outbound Are Direct Mailers, Cold Calling, Radio, TV, and Print Ads not bringing in enough leads to your agency? If you’re trying to reach an audience – especially the 25-54 demographic – using traditional marketing methods, then you should probably rethink your strategy. These days, it’s all about inbound marketing. By switching from outbound […]

At some point, all reasonable adults know that they will need insurance (part of “adulting”, as Millennials say these days.) They need it to protect their most valuable assets, such as their car, home, and their health. However, insurance covers a wide variety of items, as well. Many people may not be aware of this […]

It’s a familiar scenario in car rental transactions: a customer, having just endured a long flight, has to face the uncomfortable discussion about rental car insurance coverage. They’re standing in the rental office, bleary-eyed and bedraggled being asked a far from simple question; “Would you like to add insurance?”

For many insurance agents, selling policies is easy. However, with the expansion of many insurance companies into the financial services arena, many agents may be wondering, “How do I sell these services to my insurance clients?” While there are many similarities, financial and insurance services are two fundamentally different things. While insurance involves preparing for future […]

Agents are always looking for new prospects. After all, new business and clients are what keeps those sales numbers up, right? While new customers are always a good thing, sometimes, acquiring new clients takes time and in the short-term, will cost more than what they initially bring in. That’s why many insurance agencies prefer to keep […]

In a world where everyone is looking for a “great deal,” it can be tempting to join the crowd and base your services on low prices. Odds are, however, that you will be unable to maintain the lowest prices in the industry for very long. There will always be someone else willing to tempt your […]

Moving insurance is one of those things often forgotten. Most people think they can get by without that type of coverage; that the moving company will have everything covered. In fact, many relocation companies do not provide adequate coverage for damage and destruction to people’s belongings.