The ShopsUp Mobile App is a virtual and hyperlocal marketplace for finding fashion products like apparels and accessories from the nearby retail stores – helping the consumers to get connected to the retailers directly using the ShopsUp mobile app. It also helps brands in targetting customers, increasing footfall and visibility and customer analytics.

Talking about the product, founder Suhas Gopinathsaid, “Indian millennials want to be rewarded for their window shopping as well as actual shopping behaviour and marketers want to capture these moments as and when they happen.”

Using the app, users can collect shots (points) by walking into partner stores and can redeem them at any of the ShopsUp redemption partners across categories including movies, coffee, bowling, restaurants, flights, shopping and more.