ZTA, PSC work to increase domestic tourism

The Zimbabwe Tourism Authority (ZTA) and the Public Service Commission are finalising the ‘Stay Now, Pay Later’ scheme for civil servants as the country steps up efforts to promote domestic tourism.

The country’s tourism promotion body says while international arrivals have been encouraging at 2.3 million in 2017, the growth of the industry will depend on the ability of the industry to promote domestic tourism.

“We are engaging both the industry and the Public Service Commission for the adoption of the Stay Now Pay Later scheme. Currently, limited disposable income has remained one of the obstacles in growing domestic tourism but we are optimistic that economic reforms being implemented will certainly promote domestic tourism,” ZTA Chief Executive, Mr Karikoga Kaseke said.

The government recently announced that it is set to embark on a domestic tourism campaign within the 100 days action plan.

The campaign will emphasise on developing a culture of tourism among locals and a better understanding of what the country has to offer.