Sissi Johnson

MBA Prof | Brand Strategist | Public Speaker

Sissi Johnson is a millennial MBA Professor in (Fashion) Innovation, Culture and Identity and the go-to Brand Strategist at the intersection of Technology and Lifestyle. Her strategic and creative marketing expertise has lead ground-breaking early-stage companies such as Airbnb from strength to strength on an international scale.

Sissi's recent work with LVMH French fine jewellery maison Chaumet on the "Trésors d'Afrique" collection (their largest to date) focuses on cultural appreciation of the diversity and richness of African cultures.

In 2017, she collaborated with supermodel IMAN on an exclusive course taught in Paris: “Multiculturalism in the Beauty Industry”. As seen in Forbes, she co-launched the world’s first African Gastronomy MBA course and is the Chairwoman of “Chefs in Africa”, a social enterprise and professional network committed to shedding light on culinary talents from the continent. Sissi has taught and spoken at Polimoda, Istituto Marangoni, California State University, New York University and Oxford University.

Book features include:

*(Not) Getting Paid to Do What You Love |[Yale University Press, 2017]*Reach Out: The Simple Strategy You Need to Know to Expand Your Network and Increase Your Influence [McGraw-Hill Education, 2017]

*Women of Singular Beauty - Chanel Haute Couture [Rizzoli, 2018]

*Haute Couture: The Polaroids of Cathleen Naundorf [Prestel, 2015]

Published in 2017 on The Huffington Post, Sissi's thought-provoking piece "Why Brands Should Put Influencer Marketing on Pause" was added to New York University curriculum.

Focusing on subcultures, emerging markets and digital anthropology, I teach and develop Business, Innovation and Identity courses for international schools. My curricula decipher the complexities and impact of pop culture, race, history, religion, politics, economics and social media on the fashion industry and society.

New York, US

September 2018

Visiting Lecturer

"Remapping Fashion"

Los Angeles, US

August 2018

Visiting Lecturer

"Back to School and Personal Branding : How to Secure Career Opportunities without a Resume"