The role of Brands in Recruitment In this issue, we present four academically rigorous but highly market relevant research manuscript from young scholars. Here, we present my research with Gordhan Saini and Pritha Banerjee of Tata Institute of Social Sciences on “The Role of Brands in Recruitment: Mediating Role of Employer Brand Equity.” This research Read More …

Abstract Purpose: The environment is assuming an important socio-economic and political issue all over the world. The world is facing the dilemma of promoting economic development and, at the same time, protecting the environment. At this juncture, proper accounting of the environmental impact on economic development is a pre-requisite to sustainable development. This study mainly Read More …

Abstract The organized retail sector is growing at a rapid pace across states in India and is the prime driver of impulse buying by youngsters and individuals with substantial salaries. Most buying takes place during weekends at these stores; this was not seen in the previous periods. The research study was conducted to find the Read More …

Abstract In the new era, due to competition, business houses are exploring new modes of communication to achieve a balance in speed and cost of reaching their target audience effectively. This leads to an effective mode of communication termed as advertising. In the last few years, Indian internet advertising spend has increased dramatically. Advertising over Read More …

Abstract The sales force is an important asset for the organization as it helps in earning revenue. In order to make them effective, sales people are subjected to a particular kind of sales force control system. A sales force control system is an organization’s set of procedures for monitoring, directing, evaluating and compensating its employees Read More …