Erba Vita preparing to launch Italian supplement line into U.S. market

By Michael Johnsen

ANAHEIM, Calif. — Erba Vita on Monday announced its entry into the U.S. market with a line of supplements, including Propolis, a resinous material collected by honeybees from tree buds and other plant sources shown to benefit the immune system.

"Erba Vita has been helping Italians naturally live 'la dolce vita' for decades, and we are thrilled to finally bring this innovative line of products to American consumers," stated Angela Butler, director of Erba Vita USA.

Erba Vita is working with 360 Public Relations on an integrated campaign to U.S. consumers as the brand becomes nationally available at retail this spring.

Erba Vita will showcase its full line supplements at Natural Products Expo West here March 8 - 10, the company noted.

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