Mountain Dew Fans Have a “Mega Fan Experience”

Mountain Dew Sweepstakes Gave Four Fans a Chance to Play Call of Duty®: Modern Warfare® 3 on Massive Screen at Cowboys Stadium

PURCHASE, N.Y., Dec. 8, 2011 /PRNewswire/ — As its cross-promotion with Call of Duty®: Modern Warfare® 3 enjoys unprecedented success, Mountain Dew® (DEW) rewarded one lucky fan with a once in a lifetime gaming experience yesterday: an evening of uninterrupted game play on a gigantic stadium screen in Arlington, TX. As part of its “Mega Fan Experience Sweepstakes,” Brandon Ervin of Wyoming, Minn. and three friends played the new game on the Diamond Vision™ Board at Cowboys Stadium – one of the world’s largest HD screens – with the entire NFL arena to themselves.

The “Mega Fan Experience Sweepstakes” was created to celebrate the return of Mtn Dew Game Fuel® and release of Modern Warfare® 3. In early November, fans were able to enter to win the “Mega Fan Experience” grand prize by visiting a dedicated tab on the DEW Facebook page.

The sweepstakes is part of the DEW and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), “Rank Up Your Game with Double XP” promotion, which offers fans the chance to earn double experience points (Double XP) in Modern Warfare 3 with the purchase of specially marked Mountain Dew products.

“With more than 1.4 million fans participating, the ‘Rank Up Your Game’ promotion is on track to be the most successful under-the-cap DEW program to date, a testament to the passion of both Mountain Dew and Call of Duty fans,” said Brett O’Brien, vice president marketing, Mountain Dew. “We’re thrilled to have commemorated this incredible cross-promotion with Call of Duty by rewarding these DEW mega fans.”

Mountain Dew and Activision joined forces this fall as partners in the “Rank Up Your Game with Double XP” promotion around the return of Mtn Dew Game Fuel and the release of Call of Duty: Modern Warfare 3. The promotion offers fans the chance to earn double experience points (Double XP) time in Modern Warfare 3 with every purchase of specially marked Mountain Dew products. During the promotion period, which began October 10th and runs through the end of the year, codes featured on DEW products can be used to bring Double XP time to players in the multi-player mode of Modern Warfare 3. In addition to in-game rewards, each code entered also gives fans a chance to win one of seven sweepstakes prizes. For official rules or to redeem codes, visit www.dewxp.com.

About Mountain Dew

With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW® product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com or www.facebook.com/mountaindew or on twitter @mtn_dew.

About PepsiCo

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola – also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks of Activision Publishing, Inc.

Activision Publishing, Inc. was not a sponsor of this Contest. Activision’s name and logo, and/or the “Call of Duty: MW3” name, logo, and/or materials are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision’s participation, sponsorship, endorsement, or approval of this Contest.

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