SamMorrow

Print Major

Operating on a parallel perspective of both artistry & design, Mr. Morrow initiated MRW Creations in 2013, but has always had the urge to create. Jumping into freelancing while in his first year of community college, he stuck to the grind through the turbulent months without work. Walking into established businesses and introducing himself became a weekly occurrence and hundreds of emails were sent out each day directed at people searching craigslist for cheap designers. At times this was miserable dealing with craigslist users only interested in entertainment in the form of a designer “creating their own brand”, but overall valuable knowledge and experience were gained. By pushing himself to hustle, he earned a comfortable list of loyal repeat customers and created a vast collection of quality work. Mr. Morrow has an unquenchable thirst for self-success and strives for a high standard of designer discipline through persistently scrutinizing his own work. But above all, Mr. Morrow values his vision to see obstacles as opportunities.

Sam Morrow

Operating on a parallel perspective of both artistry & design, Mr. Morrow initiated MRW Creations in 2013, but has always had the urge to create. Jumping into freelancing while in his first year of community college, he stuck to the grind through the turbulent months without work. Walking into established businesses and introducing himself became a weekly occurrence and hundreds of emails were sent out each day directed at people searching craigslist for cheap designers. At times this was miserable dealing with craigslist users only interested in entertainment in the form of a designer “creating their own brand”, but overall valuable knowledge and experience were gained. By pushing himself to hustle, he earned a comfortable list of loyal repeat customers and created a vast collection of quality work. Mr. Morrow has an unquenchable thirst for self-success and strives for a high standard of designer discipline through persistently scrutinizing his own work. But above all, Mr. Morrow values his vision to see obstacles as opportunities.

MRW's Boundless Branding

I would say I dream about logos, wordmarks, insignias, and branding, but saying that would suggest that I sleep. These types of projects are truly my obsession. I take a very personal approach to every job that deals directly with branding. Learning about the business, desired goals and company personality foremost, I then design solutions derived from the interests of the respective target audience. In a world of extremely accessible graphic software, Fiverr and mobile apps generating free professional logos, I operate with high intention, sincere effort, intelligent direction and skillful execution.

The Maxwell's Project

I successfully convinced the owner of a restaurant/hookah lounge located in the U of M area of Minneapolis to hire me to redesign their menu. Focusing on a large amount of business Maxwell’s received after 11 PM and the amount of colorful flashing LED lights in the front window, I pursued a darker neon-lit direction for the menu. As reported by the client, the new menu tripled the number of delivery orders within the first month. I produced a new billboard menu to match the redesigned menu. To date, I designed Maxwell’s a new logo, crafted a new identity, established cohesive uniforms, curated content for social media and even painted a full wall graffiti mural using Ironlak aerosol spray paint.

Package Assignment

In my last semester, I was given the assignment to think of a product, and more importantly design the package for it. I wanted to design something truly unique. I chose to pursue an elongated hexagonal shape that would allow the consumer to view the chocolates and experience a product reveal without fully opening the package. The design also gives the seller the option to display the product in a more attractive manner. I wanted to craft a luxurious experience of opening the package by pulling out the chocolates like a drawer cradling these exotic high-end chocolates.

Golden Rule/Cochise

Golden Rule, a well-established vineyard in Arizona contacted me to design a wine label. Shortly after, they contracted me for another label, and then another. They then offered me the opportunity to design a Subsidiary brand from the ground up, targeting a younger audience with a modern, simplistic and original identity. Stemming from the county in which the vineyard is located, we named the brand Cochise to make it clear we are locals catering to locals. I then began researching the market and interests of the respective audience. I pulled colors from the Arizona state flag and the rich landscape and used them to influence my color pallet. I designed an insignia that compliments the wordmark when paired, yet is unmistakably identifiable as a stand-alone object. This is an ongoing project that I look forward to continuing to mold.

Both Artistry & Design

Lastly, I wanted to display some of my mural projects. I have increasingly been receiving requests for graffiti-style murals. I couldn’t be more enthusiastic taking on these jobs that allow me to continue a lifelong passion for aerosol arts. I have done murals for schools, churches, restaurants and even painted younger children’s bedroom walls for a unique & personalized touch to a newly built lake home. These are all contracted projects that double as passion projects. I will always gladly take a break from modifying vector art to strap on a respirator and wear out my trigger finger.