Services Used

Methodologies Used

Project Deliverables

Messaging and Narrative Guidebooks

Product Naming Recommendations

Brand Book

Custom Video

The Challenge

We’ve partnered with Facebook on a range of branding, messaging, and narrative development challenges, both here at home and all over the world. When the company was getting ready to launch a new product focused on mentorship, they asked us to develop an insights-backed naming and messaging strategy that would drive interest while staying true to the brand’s DNA.

"One of the big lessons that I took away from my travel challenge this year is that our relationships really shape our lives more than I think we realize. And if our relationships helped us set our sights higher, we'd all be better off."

– Mark Zuckerberg

The Solution

We delivered a Messaging Guidebook that offered an overview of the mentorship landscape, explored how the new product would be uniquely suited to meet consumer needs, and established a messaging strategy for how to communicate the product’s features to customers. The company launched their pilot program among nonprofits in 2017, and it’s been positively received by program partners to date.

About Kelton Global

Kelton is a strategic consulting agency specializing in quantitative and qualitative market research, branding, communications, and design. We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. We’re rooted in the belief that it takes the combination of insights and imagination to fundamentally transform brands. With a journalist’s eye for the human story, Kelton utilizes the best consumer insights engine in the business to solve branding, marketing communications and innovation challenges for clients. Kelton is an LRW market research company.