The Next Stage of Recycling

The five-piece set, handmade from Coke bottles, was unveiled at Tokyo’s Designtide week. The Bottleware, as it is called, is the latest installment of Coca-Cola Japan’s ongoing program in design sustainability. Misako (Missy) Kiyota, the licensing manager for marketing and new businesses at Coca-Cola Japan, spearheads this initiative.

“We wanted to show that it was not just recycled but that at the end of its useful life as a bottle it could become something different — that the glass could gain another life through design.” Kiyota considered a group of five potential designers to come up with ideas for the project. Nendo and its founder, Oki Sato, seemed to get the idea right away: transformation. He was so close to her thinking, Kiyota says, that it was uncanny. “I had goose bumps,” she says.

Sato, now 35, set up Nendo in 2002 for architecture, product design and graphics. He and the firm have been recognized around the world as one of the leading young voices in design. They were chosen as a Designer of the Year in 2012 by Wallpaper magazine (U.K.), won an ELLE DECOR International Design Award, and have been celebrated by the International Herald Tribune. Their designs make surprising and witty use of materials and forms; their mission statement celebrates “giving people small '!’ moments.”

Inspired by “Georgia Green” Glass

Nendo's idea: tableware — five dishes and bowls of different sizes and depths — to be handmade by Hokuyo Glass, which is part of Ishizuka Glass, a firm that manufactures the original contour bottles. Each model’s production is limited to 500 pieces. Sato says, “We were captivated by the particular green tint known as Georgia Green, and by the fine air bubbles and distortions that are a hallmark of recycled glass.”

You can see some of the original elements from the bottles in the tableware including the Coca-Cola logo and the dimples you'd find on the bottom of the bottle.

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The dishes echo the basic lower shape of Coca-Cola's contour bottle, as if it had been widened and the top sliced off.

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The bubbles found in the glass echo the bubbles and sparkle of carbonation in Coke.

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Almost immediately after its debut in Tokyo, Coca-Cola and Nendo were invited to bring the Bottleware to Maison et Objet, the prestigious design show in Paris. But the real place of pride for the collection is when they are used on the dinnertable.

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“We focused on the green liquid quality to the glass,” says Kiyota. When she exhibited the new glassware at Designtide, she tried to change Coca-Cola precedent in order to emphasize that green. “When displaying the Bottleware, we displayed the bowls with the empty bottles, emphasizing the green color without using the red color as we always do.”

Because they used hand-blown glass techniques, it was almost impossible to remove bubbles from the Bottleware. “Nendo decided that instead of resisting them, we should make the bubbles a key part of the design. The bubbles in the glass would be like the bubbles and sparkle of carbonation in the original beverage,” explains Kiyota.

Almost immediately after the opening of Designtide, Coca-Cola and Nendo were invited to bring the Bottleware to Maison et Objet, the prestigious design show in Paris.

Making the Most of the Shape and Feel

Sato and the designers at Nendo tried to create simple shapes that would enhance the basic qualities of the glass. But, Sato says, they also wanted users to feel a remnant of the distinctive bottle itself. So the dishes echo the basic lower shape of the bottle, as if it had been widened and the top sliced off.

The contour bottle is famously known for its qualities of touch — those contours were devised to make it recognizable even in the dark. But there are other tiny tactile qualities to the bottle that survived even the removal of the contours in the course of its transformation into a dish. Sato focused on the small, raised rings on the base of the bottle. These circular dimples are known to glassmakers as knurling. They keep the bottle from sliding on surfaces.

Nendo’s website declares, “We included unobtrusive knurling on the base of the tableware not only for it to serve its original function, but also to help conjure up images of the cycle completed by the glass and of the circles of people brought together. The ring-shaped dimples help to convey important messages about the way that glass circulates between people as it's made, used and recycled for further use, and about the connections it makes between people in this process.”

The designers wanted to represent the relationship those circles came to stand for, says Kiyota. “The rings represented the connections that upcycling brought among people. It was part of what we wanted to create. We hoped to add a little bit of happiness.”

Like bubbles and sparkles of fun, the Bottleware had achieved the small '!’ moment Nendo always seeks.

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.

The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.