Joining an Ad Exchange Became Cheaper

Last year, two major events changed the landscape of online advertising. In January 2015 parent company Yahoo! switched off RightMedia. In September 2015 AppNexus underwent a game-changing surgery, cleaning up its inventory. And there you are: Neither your demand nor supply side matches the new strict standards of AppNexus and Co., Google doesn’t allow it either, and alternative ad exchanges hammer your supply side with auto-redirects and malware.

But there is hope. Atomx might become your new home. Although still small in size, the Atomx Ad Exchange already made quite some noise: since its launch, joining an ad exchange has become significantly cheaper.

How Was Life Before Atomx?

You had to swallow hefty bid reduction fees of up to 20%.

Paying an initial setup fee of $15k+ for joining an exchange was considered normal.

Restrictions: no adult, no bot traffic, no auto-redirect, no malware or phishing allowed.

Entering Atomx – What’s in the Basket?

You join an ad exchange based on real-time bidding support (OpenRTB; IAB protocol 2.3).

You use the Atomx Control Panel to manually manage your advertisers and publishers (self-serve).

You can buy and sell display banner traffic for desktop PC and mobile web, soon also for mobile in-app.

If you have the tools in place, you can also dock onto Atomx as DSP or SSP.

Networks can connect via API, which means they can continue to use their own platform/UI.

Which display demand and supply partners benefit from partnering with Atomx?

– If you are an SSP or DSP, you are welcome to connect.
– If you focus on real-time bidding based on a dynamic CPM, you are good to connect, too.
– If AppNexus and RightMedia were ad exchanges you previously used, try Atomx.
– If you focus on video, you might have to wait a bit longer. Right now this is your best option for video ads in Atomx: submit a 300×250 JS tag and run your video ads directly on the publisher’s supply sources. But VAST will be integrated later this year.
– If you focus on mobile: in-app traffic cannot be monetized yet. Stay tuned, it’s coming soon end of August 2016.

Published by Atomx

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Atomx in a Nutshell

Atomx is an SSP, DSP, Ad Server, and Ad Exchange for display banners (desktop PC and mobile web). Atomx is still small in size but constantly looking for new partners. This is why you should join Atomx: