Quiet Please: Tv Ads Too Loud And Clear

ON THE LAKE FRONT

I enjoyed your recent column about the loud commercials on cable television. I would like to add that there is a similar problem with almost every TV station in the area, not just cable.

I have written to each of them over the last eight months, complaining that I was tired of getting up to turn down the volume for commercials and then having to get up again to turn the volume up so I could hear what is being said on the rest of the program.

I also told them that my final solution was to buy a TV set with remote control and a ''mute'' button. Now, when the loud commercials come on, I just hit the ''mute'' button and ignore the commercials completely.

If advertisers knew that their commercials were being ignored by many people who are doing the same thing I am, they might do something to correct this situation. The few answers I received from the stations were unsatisfactory.

- Sincerely, Ralph Wolf.

Dear Mr. Wolf:

Get as loud as those commercials and convince advertisers and the major networks as well that you're tired of getting the runaround from local affiliates. If you can convince the biggies that the local folks are alienating viewers and adversely impacting sales, you can bet your silencer button that the problem will be solved. Also, don't forget to give an earful to your local cable franchising authorities such as the city of Leesburg and the Lake County Commission.

Dear Bill:

I'm writing regarding your column on former pro quarterback Joe Theismann and the speeding warning he received recently in Howey-in-the-Hills.

The name Theismann hit me in the eye this morning. I never paid any attention to football, but after living in the Washington D.C. area from 1938 to 1985, I know his name from the reports of speeding tickets, barroom brawls, and then skipping out on his wife and kids. I feel the same as a recent letter writer who signed off, ''a disgruntled subscriber.''

- Sincerely, Esther Mohn

Dear Ms. Mohn:

Former Super Jock Joe probably gave his wife some extra alimony and child support from the $50 or so he otherwise would have paid had the Howey cop given the one-time Washington Redskins quarterback a speeding ticket instead of a warning.