Lead Generation Foundations

Author

Released

5/30/2019

You can’t build a business without loyal customers. Lead generation is the proven way to grow your customer base and your business, year after year. This course teaches business owners and marketers the essentials of lead generation: identifying qualified leads and converting them into loyal customers who advocate for your brand. Instructor Dina Shapiro explains the framework for identifying your business and lead generation objectives and your target audience and discusses how to engage and entice prospects with effective branding and content. Then learn how to develop a compelling offer and call to action that moves prospects seamlessly through the acquisition process. To transform those leads into customers, Dina explains how to score and nurture leads and optimize the purchase experience, so customers are encouraged to buy. Finally, Dina explains how you can measure the performance of your lead-gen pipeline and how to adapt your efforts to best optimize their reach.

Topics include:

Setting business and lead generation objectives

Targeting your audience

Publishing regular and relevant content

Creating a compelling offer and CTA

Designing a signup form and landing page

Scoring leads

Nurturing leads

Creating a positive purchase experience

Exceeding customer expectations

Improving customer loyalty and advocacy

Measuring and optimizing performance

Skill Level Beginner

1h 20m

Duration

10,385

Views

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- So many businesses fail within the first five years. Even with the best laid plans. Why? Because without customers who buy your product or service, you have no business. Building a business all starts with lead generation. So that's what this course is about. Identifying qualified leads and converting them to loyal customers to increase your sales. I'm Dina Shapiro. I've developed lead generation programs for iconic brands. When I worked at top global marketing agencies and Fortune 500 companies. Then, when I opened my own consultancy, I needed to generate leads. Since then, I've brung my business year over year the way successful lead generation program. In this course, I'll guide you to entice and engage leads so they'll choose you over the competition, and become loyal advocates for your brand. You'll also learn how to set objectives, measure, and optimize your lead generation program. Let's get started talking about how you can launch a successful lead generation program to grow your business.