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Monday, November 26, 2007

Calendar on Keywords

For long-term keyword analyses, I gather monthly data from Google, Overture, and Wordtracker. Additionally, I review related search results on Yahoo, Business.com, and Teoma. By researching all these resources, instead of just one, I can determine which specific keyword phrases are the most popular on all these Web search engines and look for a common denominator. I can also see subtle differences among the engines. Some searches are more popular on one engine than another.

For many sites, creating a keyword phrase calendar is a good strategy. The construction industry tends to be more active in warmer months than colder ones. The cold and flu season is coming up in the U.S., which has implications for pharmaceutical and health-related Web sites.

By creating a calendar based on keyword research over years, site owners know what pages to create for timely "natural" search engine optimization (SEO) campaigns and what ads to create for pay-per-click (PPC) campaigns.