Apple to Let Developers Promote App Subscriptions with New Offers

Apple has announced that apps with auto-renewable subscriptions will soon be able to provide a discounted price for a specific duration for existing or previously subscribed customers.

You can use subscription offers to help win back subscribers who have canceled their subscriptions or promote an upgrade to another subscription at a special price. Customers can accept the offer even if they've already completed an introductory offer.

There are three offer types:

FreeCustomers access your subscription for free for a specific duration — for example, a 30-day trial for a subscription with a standard renewal price of $4.99 per month.

Pay As You GoCustomers pay a promotional price for each billing period for a selected duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month.

Pay Up FrontCustomers pay a one-time promotional price for a specific duration — for example, $9.99 for the first six months of a subscription with a standard renewal price of $39.99 per year.

To set one of these offers, developers can visit their app's in-app purchases page, select a subscription and then choose Promotional Offers from the Subscription Prices pull-down menu.

The beta feature will likely become available with the public release of iOS 12.2.