What Can an SEO Provider Offer You?

A lot is
spoken about search engine optimisation and its importance in helping
a website increase its audience and generate traffic. There is no
doubt about it, if you want to get your website noticed by as many
people as possible, SEO is the most successful way of doing so and
the results of a good strategy have a long-lasting effect.

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While
there are elements of SEO that can be picked up from some of the many
resources online, for the vast majority of website owners, an SEO
provider is the first port of call. The term SEO and the ultimate
benefit of achieving a prominent search engine ranking are well known
to most people that do business online, but what exactly can a search
engine optimisation provider offer you that make them so important.

White hat methods

If you are attempting to implement your own SEO strategy with little knowledge of how search engines work, you may well find yourself falling in to the trap of ‘black hat’ SEO – the use of techniques that are deemed unethical by Google and the others, and will see your website penalised, or even banned, when flagged. When developing an SEO campaign it is essential that ‘white hat’ tactics are used – these are the ethical practices that will naturally boost the ranking of your website.

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With a
lack of experience, it can be hard to differentiate between white hat
and black hat, and your business could suffer the harsh consequences
as a result. It is the job of an SEO provider to stay abreast of the
latest trends in SEO and ensure they are always using methods that
adhere to the guidelines set out by the search engines. Providing you
find a company that is reputable (there are plenty out there that are
not!), white hat optimisation is something you can guarantee.

Brand development

A good SEO strategy is one done with the purpose of establishing and growing your online brand. With every search engine optimisation method used, brand enhancement should be a central focus. Everything that is done online impacts in some way on your brand, SEO providers know exactly how to perfect brand development so that your website and business grow in reputation.

SEO
companies can write, or help you write, press releases and manage
blogs to really develop your online presence. They can also monitor
everything that is being said about your business online to ensure
you earn a good reputation. Becoming known as a well-respected and
reputable business will have a positive impact on search engine
position and can help attract quality traffic.

Long-term SEO

Organic
SEO (the type of SEO that does not rely on paid links for search
engine position) is an on-going process, the results of which are not
immediate. Good SEO takes time and will increase the position of your
website naturally. Any SEO company promising instant results (even if
they can prove them) is probably using unethical practices, so do not
be dazzled by the promise of an immediate number one ranking.

A
long-term SEO strategy allows you to remain on that first page of a
search engine for a considerable period of time and also takes into
account the growth of your business and available budget.

Keyword research

The
ranking of your website is influenced greatly by keywords – these
are the words and phrases that are being used by searchers to find
your site and those similar. Using tools such as Google Analytics,
SEO providers are able to see how your keywords are performing –
which ones are ranking well and which ones are failing. They can then
set about researching the keywords that are the most profitable for
your business. Analysis usually includes:

The study of
competitor websites and keywords used

Competition level of
each keyword

Global search volume

Current search
engine results

The
comprehensive research will result in a range of keywords that can be
expertly placed within your website content to increasing search
engine standing.

Quality content

To rank
highly in the major search engines of today, top-quality content is
essential. Google in particular is very strict on what it deems to be
quality content and will penalise anything it perceives as low
quality or ‘spammy.’ SEO providers are generally skilled in
producing quality content, laced with the right amount of keywords to
positively impact on your search position.

It is
important to keep content fresh, relevant and informative – both on
and offsite – and professional search engine optimisers will come
up with a strategy that looks at delivering top content on blogs,
reputable directories and across social media.

Web design

Having an
attractive website that loads quickly and is user-friendly will have
a positive impact on a search engine ranking, as it will improve the
reputation of your business. A little known fact is that many SEO
providers also offer a range of web design services, aimed at
improving the performance of your site. These services are usually
not about redesigning a website from the bottom up, rather making
tweaks and alterations to improve usability and search engine
ranking. Meta title and description tags may be changed and sitemaps
improved so that search engines easily index webpages.

While DIY
SEO does have its advantages in terms of cost, choosing a search
engine optimisation provider is much the preferred option in the long
term and can guarantee better ROI, as well as effective promotion for
your business in the long term, setting you up for a successful
future online.