VANCOUVER, BC -- (MARKET WIRE) -- January 17, 2007 -- Elastic Path Software, the pioneer of
flexible ecommerce software, today announced that Breville, the leading
retailer in luxury home appliances, has selected Elastic Path's ecommerce
platform as the foundation for its ecommerce site. Having an ecommerce
website that adapts rapidly and reinforces brand identity is critical for
Breville. "We wanted to build a website that reflects our company's
commitment to style, innovation and design," said Gerard Bernet-Millán,
National Sales Manager, Gourmet Retailers at Breville. Using Elastic
Path's technology, Breville developed a premiere ecommerce site that
provides the right atmosphere for its target audience while also delivering
a versatile platform to meet the needs of its growing business.

"After reviewing alternate platform options, including Yahoo's hosted
offering, we determined that Elastic Path provided us the ability to have a
hands-on approach for quick execution of marketing campaigns. Its marketing
features such as saved customer shopping carts and stored purchase history
will help us individualize product recommendations and cater to the unique
tastes of each of our customers," said Mr. Bernet-Millán.

Elastic Path's flexibility and low cost come from best practices learned by
working with hundreds of online retailers, and by the use of open source
components. Its search engine optimization is a particularly strong
feature, and strengthens Breville's visibility and search engine rankings.
Breville plans to deploy additional services on Elastic Path, including
automated product recommendations, best-practices for checkout,
merchandising enhancements and advanced reporting capabilities utilizing
Crystal Reports.

"Retailers are capitalizing on ecommerce technology to support overall
marketing initiatives," said Harry Chemko, CEO of Elastic Path Software.
"With the dynamic retail market and increased sophistication of consumers
and more specifically online shoppers, it is essential that retailers have
the flexibility to conduct targeted campaigns that optimize opportunities
to attract and convert customers effectively."

Breville was founded in 1932 in Sydney, Australia and has become a
worldwide leader in home appliances. With over 90 patents registered
globally, Breville manufactures more than 220 products worldwide. Breville
has received worldwide design recognition from the New York Housewares
Design Awards to the Australian Engineering Awards, and a recent German GUT
number 1 rating. Among its innovations include the world's first scissor
action sandwich press, the world's first indoor health grill, the world's
first juicer that juices the whole fruit, and the world's first active arm
citrus press. In the United States, Breville is sold at specialty and
department stores. Additional information about Breville and its awards
winning products can be found at www.brevilleusa.com.