Eat Your Greens

by Wiemer Snijders

How can we sell more, to more people, and for more money?

The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.

The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.

APG Ltd

The curator and editor of this book is Wiemer Snijders, partner at The Commercial Works. The APG would like to acknowledge Wiemer who had the inspiration for the book and has worked tirelessly to make it happen.

APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists. We believe in the importance of excellent advertising and communications strategy. We believe in the role of planning in delivering excellent strategy.

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