7.
!Building your email listsBuild your list, but remember quality over quantity. Create an opt in form - set expectations - deliver on expectations and promises Collect as much information as you can - segment and personalize with that informationBuilding your email lists

8.
!Building your email lists Make your opt in form easy for people to find!Include visible links to your opt in form - email communications - website- social networking sitesPromote your communications- utilize statuses to promote your email- post links to articles and email- offer an incentive for signing up

9.
!Building your email lists Do take steps to build your lists – but your focus should be on getting a greater response out of yourinterested and motivatedmembers. Demographic & Preference InformationequalsTargeted & Personalized emailsequalsBetter Results!

12.
!Your email designDesign templates with a fixed width between 600-700 pixels Include a message such as “To ensure receipt of our emails, please add something@yourcompany.com to your Address Book.” Include a link to the web version of your mailing

- Place links in different locations to encourage click thrus- Poll subscribers for communication preferences and feedback- Don’t ignore your inactive members

16.
!Your email contentWhat to avoid:Common spam words, excessivecapitalization and punctuation Written out URLS Wrong Visit www.informz.com for more information. Right Visit the Informz Website for more information.