Goal-based performance appraisal techniques use quantitative performance management indicators to determine how well an employee is performing against the group, or against goals set by management. Managers use performance measurement as a way of determining whether employees are on the path for career development as set by the cooperative effort of the employee and her manager.

Customer Satisfaction

Developing customer satisfaction skills is often important to an employee's professional development. Examples of goal-based appraisal items associated with customer satisfaction include monitoring the amount of customer complaints or compliments the employee receives, a rise or drop in the employee's dedicated customer base and an increase or decrease in revenue generated by the employee. Remember that goal-based appraisal items must be quantified to be useful. When you develop a program to help the employee improve in customer satisfaction, it's important to develop goals that can be measured.

Account Management

Indicators such as an increase or decrease in overall profit margin, a rise or fall in the number of active clients and revenue generated from existing clients can be used as measuring points for analyzing an employee's account management skills. An effective account manager grows his existing client base while adding new clients throughout the year. Each of these performance management goals can be examined individually, or the dynamic among them can be assessed for the purpose of improving employee performance.

Safety

An employee can be rated on safety based on how many accidents in which she's been involved, how many mandatory safety training sessions she attends and how well she pays attention to necessary equipment maintenance. A good safety record improves that employee's productivity, and helps reduce workplace accidents that can cause a drop in company-wide productivity. Good safety measures also help to lower health and liability insurance rates.

Accounts Receivable

Your accounts receivable department is responsible for securing the flow of revenue that keeps your company going. Accounts receivable generates invoices and processes customer credits that wind up as part of the company bottom line and is responsible for approving new client accounts. Revenue billed, credits given and revenue generated by new accounts approved can each be used to evaluate an accounts receivable employee's performance. Remember to include any defaults by new clients in your calculations. Monitoring new clients that default can help to create more comprehensive measures for approving new accounts.

About the Author

George N. Root III began writing professionally in 1985. His publishing credits include a weekly column in the "Lockport Union Sun and Journal" along with the "Spectrum," the "Niagara Falls Gazette," "Tonawanda News," "Watertown Daily News" and the "Buffalo News." Root has a Bachelor of Arts in English from the State University of New York, Buffalo.