Pit & Quarry, April 2018

HIRING Meeting eye to eye with MILLENNIALS What you need to know to effectively build a workforce for the future BY ALLISON BARWACZ or any company that wants to grow its important to keep in mind the people who will be entering the workforce For aggregate producers this F means shifting from a more traditional means of hiring to accommodating a new quick learning generation millennials COMMUNICATION According to Bentley University millennials will make up as much as 75 percent of the global workforce by 2025 Millennials grew up with an extensive range of technology and social media They mainly seek information through cellphones laptops and tablets To reach them aggregate producers need to incorporate digital technology into their business strategies through their company websites social media e newsletters and job websites like Indeed or LinkedIn The industry needs to think differently including what it communicates how it reaches out to potential workers and how it trains new employees says Jan Bray founder and chief strategist at Bray Strategies We have to recognize our ignorance and our own inability to learn things says Bray whose consulting focuses on uniting education and the workforce VALUES AND CAREER LADDERS Millennials want to know theyre making a difference and they want to know what theyre doing has value Because of this its imperative that aggregate producers present them with information about the industry why its important how its changing the realm of construction and what they can do to improve it Younger generations wont seek out this information unless its presented in a clear easy to locate manner This industry has to have a career pathway a career ladder Bray says If millennials cannot find information on this industry or its career pathway then they will ignore it Aggregate producers also need to illustrate the value they offer to potential employees the economy and their communities Millennials want to know they have both growth and learning opportunities at their companies otherwise they wont feel compelled to stay According to Deloittes 2017 millennial survey 38 percent of millennials globally would leave their jobs within two years if given the choice These decisions could stem from a lack of growth professional development or even monetary advancement Be prepared that people today do not spend 25 years in an industry Bray says They millennials will move when they think it is time to move They are a company of one They want to make sure their work has value If they cant do it with you then they will find somewhere else to do it Aggregate producers should also showcase their companies achievements milestones and community relations They need to sell themselves to millennials through digital avenues and keep those revenues relevant and updated Itll benefit both their companies and potential employees This industry just like every other industry needs to think about the people coming into the industry and how to meet their needs Bray says Because by meeting their needs youll be meeting your own needs P Q 54 PIT QUARRY April 2018 pitandquarry com ISTOCK COM MICHAELJUNG Millennials are a company of one They want to make sure their work has value If they cant do it with you they will find somewhere else to do it JAN BRAY BRAY STRATEGIES

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