Burgeoning media mogul David Chang is launching a food and culture podcast this week, Eater reports. The renowned chef and restaurateur is partnering with sports columnist Bill Simmons on The Dave Chang Show, which is scheduled to kick off on April 26 on The Ringer Podcast Network

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“In the first episode @davidchang explains to @billsimmons why opening new restaurants is a terrible, torturous, and all-around foolish idea. And why he continues to do it anyway,” tweeted Majordomo Media, Chang’s media platform.

The multimedia business, which Chang founded in March, shares its name with his new Los Angeles restaurant. According to The Hollywood Reporter, Chang says that Mojordomo Media is a venue for content dealing with “food and culture in a way nobody has really ever tried.”

Majordomo Media is thrilled to announce its first venture, and it’s a doozy: The Dave Chang Show is launching this Thursday! Tune in to hear @davidchang and his first guest @billsimmons go deep on the insane process of trying to open a new restaurant (and it is insane). pic.twitter.com/k1ziNuIDwz

“Majordomo Media is looking to partner with best in class creators, advertisers and platforms across a wide range of media, and this is our first of many projects,” Dave O’Connor, the company’s president of entertainment, said in a statement. “The Ringer has demonstrated an ability to reach a key audience with compelling content, and is a great fit for Chang’s views on travel, food, culture, sports, and current affairs.”

The Dave Chang Show is reportedly being presented as a limited series, and Simmons tweeted that subscription details will be available post-launch.