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9.
T i
For women and children.
Against domestic violence.
Raising awareness in a way people can
relate to remains the first step to getting
people to give, but the real potential of social
is unl0cl<ed when campaigns are based on
deeper insights about how the new channels
are used.

10.
How to do social well. ..
e Raising awareness in a way people can
relate to remains the first step to getting
2 people to give, but the real potential of social
is unlocked when campaigns are based on
_ deeper insights about how the new channels
For women and children. are used
' Ainst domestic violence. “ ~
I ‘ soldsie“
New ways to take
donations via social
media

11.
Peer to Peer
P2P giving has grew 250% in the 4 years to previous 2013
Social allows P2P to blossom
Social influence drives involvement in causes
Using social media supporters viral spread the fundraising message
Online platforms make it easy to fundraise and share
Lteverydayhero
- 2012-2013: The number of gifts acquired by P2P fundrasiers rose by 50% 4
- 15% growth on traditional donation pages that added P2P giving in 2013
- 20% growth in giving amount due to P2P fundraising activity
Network for Good
Crowd and Friendraising

12.
Peer to Peer
P2P giving has grew 250% in the 4 years to previous 2013
Social allows P2P to blossom
Social influence drives involvement in causes
Using social media supporters viral spread the fundraising message
Online platforms make it easy to fundraise and share
ifeverydayhero
- 2012-2013: The number of gifts acquired by P2P fundrasiers rose by 50%
- 15% growth on traditional donation pages that added P2P giving in 2013
- 20% growth in giving amount due to P2P fundraising activity
Network for Good
Crowd and Friendraising

14.
USE OF MOBILE
Do
Mobile and tablet dollars were up 96% with responsive. Mobile dollars were up 126% with responsive.

15.
Web Optimisation
REUTERS
. ..predicted mobile would become the number one device for accessing the
internet by 2015
In optimising our websites for mobile consumption we are considering the customer
experience and providing the best fit solution

16.
Email Optimisation
More email is read on a Mobile than on a desktop email
client or via webmail
68% of UK smartphone owners used their device to
check email in the past 30 days
F
Only 12% of newsletters use responsive design
techniques
24% of companies aren't optimizing their email
creatives for mobile viewers in any way

17.
ing!
f SMS text messag
Make use 0
Text message Open rate
around 20%
d
s are rea
of text message
ompared to email at
c
Just to re
Blackbaud Charity
Auction is taking place
tomorrow night at The
Ritz ll'l London, please
remember to bring your
mind you the

18.
Text donation use in 2012 to this year
Younger people much more likely to donate this way
— just under for and just under
for
Using text giving as a
proves to be successful
5E9
Phonepa. yPIus LT D

21.
Passion Modelling or Engagement Scoring
Understanding the warmth of your
database not simply by transactions but
by engagement and understanding of
your supporters
Against each individual you are able to see their engagement
change through time but you can also measure the whole
database warmth to understand your impact.

23.
Contextualisation vs Personalisation
No longer able to control the supporter journey, we cannot force a
linear marketing model
Must allow the supporter to be able to determine their own journey
Good example is in web optimisation and understanding which data is
consumed on what platform
Analyse where traffic is coming from adapt, evolve, understand
supporters needs and react

25.
545 cloud services are in
use by an organization on
average
2014 is the first year the majority of workloads
will be on the cloud as 51% will be processed in
the cloud versus 49% in the traditional IT space
i: _i .
“El I: _ _ i i s/ IoconeANGLE
Microsoft and Techsoup Survey
82% of companies reportedly saved money by moving to the cloud.
80% of cloud adopters saw improvements within 6 months of moving to the cloud.
NSK Inc.
ftoday, at least 72% of businesses have adopted the cloud. Within 3 years, that number will reach a staggering 91% of businesses.
ently, 40% of CRM systems sold around the world are based in the cloud. That number is rising fast.
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of SMB cloud adopters report that they have experienced security benefits since moving to the cloud. 1‘. ... i.m. .i. ... ... ... ..i. ... ..i. ..i. ..
. mpmlaillyls mam in be oooluyed iii vii: vr-‘M
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7’YEM7ﬁllIg Apaiuiui Mailing 5 the Sim! is '
08, the global cloud computing industry was estimated to be worth $46 billion. By the end of 2014. the WWW”mmWm"m i
; try is predicted to be worth more than $150 billion
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