Calgary, Canada—Athentech Imaging appointed Andy Williams as its new chief operating officer and part of the Perfectly Clear intelligent image correction team. Williams brings 28 years of relevant technology experience, recently as COO at SmugMug, a leading pro photographer website hosting company.

“Athentech is expanding its business, with new licensees and distributors around the globe—and apps in use by millions of photographers—but there’s clearly more to be done,” said Brad Malcolm, Athentech’s president. “Andy will be key in helping Athentech with this growth.”

The appointment was made as a major step in demonstrating the company’s message to photographers and labs: “Say ‘No!’ to tedious manual image editing, use Perfectly Clear to save time and money with a single click.”

“It was at SmugMug where I found Athentech and Perfectly Clear,” Williams said. “It’s so important for every photo to be the best it can be, whether online or in print, and what I love about Perfectly Clear is how this is done with one click, automatically. With the unique science behind Perfectly Clear, it’s so effective that it became the ‘awesome’ in SmugMug’s Camera Awesome iPhone app. There is so much more opportunity for Perfectly Clear, and I’m thrilled to be part of it!” athentech.com