In June, Amazon launched Prime in India to take advantage of the country’s large consumer market.

“It’s been a busy few months for Amazon around the world, and particularly in India – where we launched a new [Amazon Web Services] Region, introduced Prime with unlimited free shipping, and announced that Prime Video is coming soon, offering Prime members in India exclusive access to Amazon Original Series and Movies – including original content featuring top Indian creators and talent,” said Bezos.

Amazon has boosted Prime membership by improving its video streaming offerings, an area in which it competes with Netflix.

Amazon does not release figures for its Prime membership, but Consumer Intelligence Research Partners estimated US membership to be close to 63 million. Members spend an average of $1,200 a year, compared with $500 by non-members, according to the research firm.