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Gellos told Channel Partners the new program is short on gimmicks but long on blocking and tackling. Specifically, he is boosting support for the indirect sales channel, which boasts 4,000 sales partners and 400 VARs.

For starters, he said that all Broadvox direct sales representatives will work in support of the channel community where and when needed.

In addition, he said Broadvox has opened a call center in Seattle with personnel dedicated to working with the channel. Gellos said these individuals -- each with five years or more experience working in carrier channels -- will work closely with the in-market channel managers to support them where self-service tools leave off.

Presently, Broadvox has nine channel managers serving various geographies throughout the country. "The challenge is it's just one person trying to serve master agents and their subagents," said Gellos, explaining that the call center will be a backup to help with quoting and other questions when the CM is in the field supporting other agents.

Gellos said he expected to increase the call center staff on an as-needed basis, but estimated its number to be 25 by the end of first half 2013.

Gellos also hinted that a dedicated care group would be added next month; he declined to share details until the launch date neared.

Gellos said that Broadvox has not made wholesale changes to its agent agreement, but it has been revising contracts on an individual case basis to make them more competitive in today's market. "Often, our partners have and old contract, and times have changed," he said, explaining the reason for the revisions.

In addition, Broadvox partners now can choose between one-time commissions or residual payments.