Small Business Professor: Using Social Media To Help Your Small Business

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Q: I am a small-business owner. Everyone tells me I need to have a presence on social media to grow my business, but I have no idea on how to get started. How can I take advantage of this resource?

A: Getting started on social media is easy. It’s maintaining your presence that is hard.

Begin by evaluating your customer base. Some people respond better to Facebook posts and tweets than information shared on business-focused sites like LinkedIn.

You can do this by polling your existing clientele via email or phone or by using an online polling service such as Zoomerang.

Once that’s done, you’ll need to create an online identity, in the name of your business and perhaps in your name as well.

All the major social media sites have simplified this process. If you’re using Facebook, you’ll want to focus on creating a business page dedicated to your entrepreneurial venture.

A personal profile is another matter, though one could be used to complement what you’re doing on your business-dedicated page.

The major social media sites will ask permission to send “invitations to connect” to everyone on your contact list.

Just click yes and let them do the work.

Post to these sites and respond to comments every day, hiring a web-savvy high school or college student to do this legwork if need be.

Browse the internet for articles related to your business and post links to them on your business page. You can also use this page to promote sales or events in your area. Things not related to your business should be reserved for your personal page.