Studies have shown that people make major judgement calls based on the color of your hair.

We're not ones to judge a book by its cover, but we also can't argue with science: Studies have shown that people make major judgement calls based on the color of your hair. One study published in the Scandinavian Journal of Psychology found that men find brunettes approachable, blondes needy, and redheads haughty. Such generalizations seem unfair, yet remain prevalent.If you're looking to change up your existing hue to match the type of gal you wish to be, a visit to your local drugstore could be your best first stop. We tapped celebrity hairstylist Umberto Savone of Umberto Beverly Hills Salon and Kyle White, lead colorist at Oscar Blandi Salon, to help make your at-home hair color transformation a healthy and seamless one.

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Coloring Your Hair to Match Your Personality

Coloring Your Hair to Match Your Personality

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Platinum Blonde

Platinum Blonde

Did you know that only 10 percent of the world is naturally blonde? It’s a color that demands attention because, in the grand scheme of things, it’s extremely rare. And of course, anything rare deserves the utmost attention.

Coloring Your Hair to Match Your Personality

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Platinum Blonde

Did you know that only 10 percent of the world is naturally blonde? It’s a color that demands attention because, in the grand scheme of things, it’s extremely rare. And of course, anything rare deserves the utmost attention.

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While it’s said all too often that blondes have more fun, what can be proven is that platinum blondes have more color maintenance. “You need to be consistent with touchups,” Umberto said. He suggests coloring your hair every four weeks. Try a toning shampoo, like Clairol Shimmer Lights Original Conditioning Shampoo ($8.49; sallybeauty.com), which tones down brassiness by depositing a slight cast of violet on strands. Or, “avoid the absorption of rust from old pipes or mineral deposits in your shower water with a shower filter, like T3 Source Showerhead," according to Kyle White. ($130; sephora.com)

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Golden Blonde

It’s hard not to equate golden blonde with two iconic beauty looks: the bombshell and the all-American girl next door. But beyond sex appeal and aw-shucks innocence, golden blonde is a fun, flirty hue that shines when paired with an outgoing personality.

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Lifting hair to a golden blonde can be a little tricky: “Keep hair golden without going too orange by never lifting your natural color more than two shades lighter—max,” White said. Umberto suggested using “two different color blondes, and applying them in random sections to achieve a multidimensional color.” He stressed that when selecting your box color, you should avoid shades with the words “copper” in the name. “These will give your hair a orange/red tint,” he said. Also, because lifting natural hair color can be drying, opt for a box dye that foregoes ammonia and utilizes a nourishing oil delivery system, like Garnier Olia Oil-Powered Permanent Color ($9.99; ulta.com). As for maintenance, White offers this bubbly tip: “Enhance the golden tones and boost shine by combing a glass of champagne through damp hair. The champagne color will bring out any golden highlights while the carbonation gives volume and shine!”

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Ombré

Ombré is still hot, despite the fact that its popularity over the past few years as the cool girl’s go-to pushed it to the point of over-saturation. The look of darker roots and mid-lengths melting into lighter ends not only speaks to ease (the upkeep is practically nil, making it uber-affordable)—and, therefore, a carefree personality—but also to a woman who doesn’t always play it safe.

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The scores of DIY ombré videos prove that trying this trend doesn’t require a trip to the salon. A kit like L’Oréal Paris Feria Wild Ombré ($10.99; target.com) should do the trick. Pick one of the three colors closest to your base shade and use the included brush to paint your ombré as bold or as subtle as you like—but be strategic about your color placement. “Depending on where you begin the first gradations of lightness, you [will] draw attention to that feature,” White explained. “So highlight cheekbones or make eyes pop by starting the levels of lightness at those points on your face.”

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Brunette

Whether it’s true or not, research shows we put a lot of stock in a brunette’s brain. People view sable-stranded women as smarter, as well as levelheaded and great judges of character. And while natural-born brunettes are common, fine-tuning their hair color with nuanced tones and highlights certainly can make any brown-haired beauty stand out.

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“Be careful in selecting a color that is not too dark,” Umberto warned; too-dark dye can make hair seem heavy and drab, rather than rich. Unlike those with blonde ambitions, the act of darkening hair doesn’t require any lifting power from damaging ammonia and peroxide. “It’s all ‘deposit’ color, so opt for a vegetable dye or semi-permanent hair color with loads of emollients and proteins,” White said. “These dyes leave hair feeling great, have tons of shine and are much more easily changeable than permanent dyes with heavy chemicals.” Try out a semi-permanent dye, like Clairol Natural Instincts ($7.99; ulta.com), which lays down a translucent layer of color that will read glossy, not muddy.

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Deep Brown

Deep brown hair verging on black is a tough color to pull off, but we think it may be worth the gamble. Midnight-hued locks carry with them mystery as well as perceived creativity—two traits that we certainly wouldn’t shirk.