Category Archives: Email Marketing

Recent developments by major email providers should cause email marketers to take a closer look at how they do business. Gmail’s decision to sort incoming emails into tabs, which means promotions will go to a specific tab, will have an … Continue reading →

It’s never too early to start planning Christmas promotions. With Halloween just around the corner, now is actually the perfect time to start developing marketing strategies, which should include email marketing campaigns. The Christmas campaign should look different than your … Continue reading →

A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing … Continue reading →

An email campaign marketing plan needs to be more than creating a contact list and composing a generic promotion. In today’s B2B market, you need to develop something that can actually benefit that list of potential customers. You need to … Continue reading →

Brands are increasingly realizing that to deliver effective email campaign marketing, they have to reach out to would-be buyers through a diverse platform that covers all the communication bases. There are many relevant channels that cross paths, and learning how … Continue reading →

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading →

When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot … Continue reading →