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Volume 23, Number 4 October 2, 1995
veu Voice • A Publicati01'for FaculJ:y and Staffon Virginia ConnnonweaUb U,liversity's Academic andMedical CofJege of Virginia CAmpuses
VCU Launches
New Ad Center
by Melissa R, Burnside
University Neu)s Services
A new entity is on the horizon in
one of the most high-profile
advertising regions in the United
States. It's the new $1.2 million high­tech
Virginia Commonwealth
University Ad Center - the only one
of its kind in the count ry.
The center, which will be located in
the' heart of Richmond's ad commu­nity,
will open its doors to students in
fall 1996. Part of the School of Mass
Communications, the VCU Ad Center
already has taken on some very power­ful
friends. It has the support of such
agencies as Arnold Finnegan Martin,
Earle Palmer Brown, MSI O' Keefe
Marketing, Siddall Matus & Coughter,
The Martin Agency and many others.
The center is under the direction of
Diane Cook-Tench, an associate pro­fessor
of mass communications. The
award-winning Cook Tench served as
senior vice president and creative su­pervisor
of The Martin Agency before
joining the school's faculty.
"The VCU Ad Center is designed to
give students a real-world experience,"
Cook-Tench said. "Here they will work
with experienced advertisi ng profes­sionals
on real projects. When students
leave the VCU Ad Center, they will be
first-class professionals ready to make
their marks on the ad world."
"Richmond is recognized nationally
among industry professionals as a
thriving environment of creativity,
PkaseseeADCENTER,page4'
Numbers Stead:y for Degree-Seeking Students
EnroUment Increase Reported in Honors, On-Campus Students
by Kyra Scar/on Newman
editor
Virginia Commonwealth Univer­sity
reports a rise in the number of
freshmen who have enrolled for the
1994-95 academic year. At the same
time, there is a Significant increase in
the number of students admitted into
the VCU Honors Program and more
students living in on-campus housing.
"Overall, our enrollment of de­gree-
seeking students appears to be
on a strong track for this academic
year," said Dr. Grace E. Harris, pro­vost
and vice president for academic
affairs. "This growth in new students
reflects an increase in the number of
individuals who are going to college.
We are at a turning point in increas­ing
the number of full-time, degree­seeking
students."
At the same time, Harris pointed
to a 100-student boost in the VCU
Honors Program as testimony to the
high-caliber student the university is
attracting to its two campuses. This
year, 213 freshmen have been admit-ted
to the program, up from 156 in
fall 1994. The number of transfer
students entering the program is 87,
up from 54 last year. Overall, the
program has grown in the past year
from 918 students to 1,020 this fall.
"These highly talented students in
our Honors Program are a valuable
component of our ongoing efforts to
raise tbe academic profile of our
university," Harris said. "We're ex­cited
by the expansion in the program
this year, and we look forward to
tracking the progress of these and all
students through their years at VCU."
Students admitted to the VCU
Honors Program must be in the top
15 percent of their class and earn at
least 1200 on their Scbolastic Assess­ment
Test; they also must maintain at
least a 3.5 grade-point average while
at the university. Those who com­plete
the VCU Honors Program. with
designated curricular paths, are guar­anteed
admission to the university's
professional-degree programs and
many graduate programs.
As of Sept. 18, a freshman class of
1,691 students was reported, liP from
the J ,658 who enrolled at the start of
the fall 1994 semester. This year
brought 4,885 freshman applications,
a boost of 500 over the past five years.
Acceptances to VCU rose to 3,780
this fall. up from 3.103 in 1991.
Overall, this semester's enrollment
for VCU is reported at 21,389, down
PkaseseeENROUMENT,page2
Engineering School Hires First Faculty
Accomplished Researcher,
Teacher Recruitedfrom U. Va.
by Kyra Scarton Newman
editor
where he has chaired the Department of Electrical
Engineering since 1987 and has held an endowed
chair as the BP America Professor. Mattauch
founded the school's 28-year-old Semiconductor
Device Laboratory and most recently led the design
and construction of a "clean room," a special micro­electronics
facility, at the engineering school.
Provost new ;;:'~~-;t,::-"I~
Virginia Commonwealth University has recruited
a nationally recognized microelectronics researcher
to become the first faculty member of its new School
of Engineering. Robert J. Mattauch will join the new
school to head its Electrical Engineering Program on
Jan. I. His appointment was approved last month by
the university'S board of visitors.
"Attracting Dr. Mattauch to join our new faculty
for the School of Engineering sends a strong message
about the quality of program we are building at
VCU," said VCU President Dr. Eugene P. Trani.
"His credentials in research, teaching and service
demonstrate that we are creating a dynamic engineer­faculty
Robert Mal/ouch and Henry McGee, associate ing program that is drawing the attention of the
provost for engineering.
Mattauch comes to VCU from the University of
Virginia School of Engineering and Applied Science, PkaseseeMATTAUCH,page2

Volume 23, Number 4 October 2, 1995
veu Voice • A Publicati01'for FaculJ:y and Staffon Virginia ConnnonweaUb U,liversity's Academic andMedical CofJege of Virginia CAmpuses
VCU Launches
New Ad Center
by Melissa R, Burnside
University Neu)s Services
A new entity is on the horizon in
one of the most high-profile
advertising regions in the United
States. It's the new $1.2 million high­tech
Virginia Commonwealth
University Ad Center - the only one
of its kind in the count ry.
The center, which will be located in
the' heart of Richmond's ad commu­nity,
will open its doors to students in
fall 1996. Part of the School of Mass
Communications, the VCU Ad Center
already has taken on some very power­ful
friends. It has the support of such
agencies as Arnold Finnegan Martin,
Earle Palmer Brown, MSI O' Keefe
Marketing, Siddall Matus & Coughter,
The Martin Agency and many others.
The center is under the direction of
Diane Cook-Tench, an associate pro­fessor
of mass communications. The
award-winning Cook Tench served as
senior vice president and creative su­pervisor
of The Martin Agency before
joining the school's faculty.
"The VCU Ad Center is designed to
give students a real-world experience"
Cook-Tench said. "Here they will work
with experienced advertisi ng profes­sionals
on real projects. When students
leave the VCU Ad Center, they will be
first-class professionals ready to make
their marks on the ad world."
"Richmond is recognized nationally
among industry professionals as a
thriving environment of creativity,
PkaseseeADCENTER,page4'
Numbers Stead:y for Degree-Seeking Students
EnroUment Increase Reported in Honors, On-Campus Students
by Kyra Scar/on Newman
editor
Virginia Commonwealth Univer­sity
reports a rise in the number of
freshmen who have enrolled for the
1994-95 academic year. At the same
time, there is a Significant increase in
the number of students admitted into
the VCU Honors Program and more
students living in on-campus housing.
"Overall, our enrollment of de­gree-
seeking students appears to be
on a strong track for this academic
year" said Dr. Grace E. Harris, pro­vost
and vice president for academic
affairs. "This growth in new students
reflects an increase in the number of
individuals who are going to college.
We are at a turning point in increas­ing
the number of full-time, degree­seeking
students."
At the same time, Harris pointed
to a 100-student boost in the VCU
Honors Program as testimony to the
high-caliber student the university is
attracting to its two campuses. This
year, 213 freshmen have been admit-ted
to the program, up from 156 in
fall 1994. The number of transfer
students entering the program is 87,
up from 54 last year. Overall, the
program has grown in the past year
from 918 students to 1,020 this fall.
"These highly talented students in
our Honors Program are a valuable
component of our ongoing efforts to
raise tbe academic profile of our
university" Harris said. "We're ex­cited
by the expansion in the program
this year, and we look forward to
tracking the progress of these and all
students through their years at VCU."
Students admitted to the VCU
Honors Program must be in the top
15 percent of their class and earn at
least 1200 on their Scbolastic Assess­ment
Test; they also must maintain at
least a 3.5 grade-point average while
at the university. Those who com­plete
the VCU Honors Program. with
designated curricular paths, are guar­anteed
admission to the university's
professional-degree programs and
many graduate programs.
As of Sept. 18, a freshman class of
1,691 students was reported, liP from
the J ,658 who enrolled at the start of
the fall 1994 semester. This year
brought 4,885 freshman applications,
a boost of 500 over the past five years.
Acceptances to VCU rose to 3,780
this fall. up from 3.103 in 1991.
Overall, this semester's enrollment
for VCU is reported at 21,389, down
PkaseseeENROUMENT,page2
Engineering School Hires First Faculty
Accomplished Researcher,
Teacher Recruitedfrom U. Va.
by Kyra Scarton Newman
editor
where he has chaired the Department of Electrical
Engineering since 1987 and has held an endowed
chair as the BP America Professor. Mattauch
founded the school's 28-year-old Semiconductor
Device Laboratory and most recently led the design
and construction of a "clean room" a special micro­electronics
facility, at the engineering school.
Provost new ;;:'~~-;t,::-"I~
Virginia Commonwealth University has recruited
a nationally recognized microelectronics researcher
to become the first faculty member of its new School
of Engineering. Robert J. Mattauch will join the new
school to head its Electrical Engineering Program on
Jan. I. His appointment was approved last month by
the university'S board of visitors.
"Attracting Dr. Mattauch to join our new faculty
for the School of Engineering sends a strong message
about the quality of program we are building at
VCU" said VCU President Dr. Eugene P. Trani.
"His credentials in research, teaching and service
demonstrate that we are creating a dynamic engineer­faculty
Robert Mal/ouch and Henry McGee, associate ing program that is drawing the attention of the
provost for engineering.
Mattauch comes to VCU from the University of
Virginia School of Engineering and Applied Science, PkaseseeMATTAUCH,page2