Apple's iTunes application is the gateway that millions of people use to watch video on their Macs, iPhones, or even on their televisions (with AppleTV). However, if your video was not purchased from the iTunes Store, getting it into iTunes (and subsequently) your other devices gets really complicated. iVI (pronounced "ivy") does one thing but it does that thing brilliantly. iVI makes adding your video files (movies, TV shows & Home Video) to your iTunes library as simple as "drag and drop". iVI has a simple mode where files are automatically converted with a single drop and an advanced mode for users who'd like more control over the conversion process. iVI also automatically finds and fills in useful information for TV Shows like show and season numbers and episode titles.