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How To Use Pictures To Immediately Start Increasing The
Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing
anything in your marketing.

Know what that reason is?

Of course! To increase the response rates of your sales
promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about
how to use "pictures" in your sales promotions, the right way...
and the wrong way... so you can start turbo-charging your
existing promotions, immediately!

First of all, if you're using pictures -- whether in newspaper
or magazine display ads... online... or in sales letters -- make
sure, no matter what, you're using real-live photographs and not
drawings.

People "bond" better to other people, not to "drawings of
other people".

Think of any picture of a little infant you may have seen. You
can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you
were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods
or services, show your products or services actually "being
used".

For example: Most of the time, when people are selling
swimming pools, they show you a beautiful empty pool surrounded
by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself
drifting lazily on the surface of your pool, with a cool drink in
your hand... the sun beating down on you from up above... beads
of sweat pouring over your eyebrows and dripping onto the edges
of your sunglasses... if you saw a picture of someone doing that
exact same thing in that photo of the swimming pool you were
looking at?

And don't you think you're a lot more inclined to buy a pool
if you can actually see yourself in that pool relaxing, right
now?

Here, try something: I want you to close your eyes right now
and totally immerse your thoughts with nothing else but that
picture of yourself relaxing in your pool... without a care in
the world.

Your kids are having fun close by (and not fighting with each
other for a change)... your partner's on their way in, wading
over to you with a fresh cold icy drink... and there's not a
cloud in the sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing
themselves using your products, so they start getting involved
with your product in their own minds.

This brings them much closer to buying your products.

Here's an example of what can happen when you use pictures of
your product in use, in your marketing. First, go to this website
and look for the picture of the couple using the wine-cabinet,
about a third of the way down the page.

I had my client use this exact same photo offline, using this
web copy as a long-form sales letter.

Want to know how the sales letter did?

O.K., I'll tell you: We sent out 40 letters to a cold list, at
an average cost of $2.25 for each letter: it was a $1.38 each for
the printing, 83 cents for the postage on each letter, and
another 4 cents for the envelope.

The first mailing, my client got 10 orders worth $20,970
Dollars, and since your second and third mailings will usually
give you at least the same number of orders your first mailing
produced... we're expecting another $21,000 Dollars worth of
business from this mailing.

Not bad, hey?

There was one tragic thing, though. The painful part of this
was...

He didn't have 400 names instead of only 40!

So remember:

If you're going to use pictures, use photographs... and
nothing else.

If you're going to show a photo of your goods and services,
show your product or service actually being used.

And lastly, I didn't tell you this before, but I'm going to
tell you now: Always put captions underneath your photos. People
tend to look at photos with captions, and then read the caption
itself, but many times, photos without captions get ignored.

Why?

It has to do with your early programming from way back in
elementary school when you were trained to read using textbooks,
and then later on, newspapers.

And think back... what was the first thing you did when you
saw a photo with a caption?

Chances are, you looked at the photo and then you read the
caption.

Well... just like bakery bread-slicing machines... some things
never change.

What's going to happen is, your prospects will be doing the
exact same thing when they're reading your sales promotions:
First they'll look at your photos, and then they'll read the
captions underneath.

Good pictures always lift your response rates. Start using
them the right way, immediately... and you'll guarantee this.

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