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In early May, Ellen Rosenblum rode to a landslide victory in the Oregon Democratic Attorney General Primary with marijuana law reform being a central plank in her platform. It looks like it has happened again, this time in the Lone Star state.

In the Democratic primary for the House seat representing El Paso, eight-term incumbent Silvestre Reyes faced an unexpected challenger in Beto O’Rourke, who formerly served on the El Paso city council. The race garnered media attention, largely focusing on O’Rourke’s support for marijuana legalization.

O’Rourke had been vocal in his critique of the drug war, telling the Huffington Post in April that, “you have 10,000 people killed in the most brutal fashion in Ciudad Juarez in the last 10 years, without a single word from the congressman about what we can do to change the dynamic and stop the bloodshed.” He also stated that, “it is clear to me that what we’re doing is a failure.”

During his second term on the city council, O’Rourke championed a resolution that urged the re-examination of the drug war and went on to author a book on the subject.

Beto’s support of marijuana law reform became the focus of attacks from his opponent, Reyes, in the final days of the campaign. Reyes lambasted O’Rourke’s position as soft on crime stating that “my opponent seems to think that recreational use of marijuana is okay with him, and that’s the group he hangs around with — but it’s not for me, it’s not for my grandkids.”

Reyes feared ending prohibition would lead to widespread use around schools and children. “I don’t want to live in a community where people think that it’s okay to light up a joint and parade around elementary schools and junior highs,” he said.

Despite these attempts to turn O’Rourke’s rational support for the reform of marijuana policy into a political liability, the voters decided otherwise. Last night, O’Rourke claimed victory, with 50.4% of the vote. Silvestre Reyes, despite the advantage of holding the office for eight terms, only received 44.4%.

Let’s hope this is just another in an ongoing wave of pro-reform candidates being elected into office, replacing those who employ tired drug war rhetoric to continue the costly failure that is cannabis prohibition. The people want it. If the politicians aren’t willing to take a stand and change the policy, it is time we start changing the politicians.