Jacob & Co.A match made in Molsheim

On the eve of Baselworld 2019 Jacob & Co. announces a new long-term partnership with Bugatti which will see the development of co-branded watches.

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19 March 2019

Editorial team

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“For this project we found the right partner in Jacob & Co., because we are both absolutely dedicated to innovation with superb technology, absolute beauty, craftsmanship and the highest quality of the materials”, explained Stephan Winkelmann, President of Bugatti, at the stand of Jacob & Co. at Baselworld.

“When I look at a Bugatti Chiron, the perfectly refined engineering is so powerful that sometimes the car appears to be moving even when it is standing still”, Jacob Arabo, founder of Jacob & Co., added. “That’s the same feeling I get when I wear our high complication timepieces: a rush, a sense of energy, movement and power that can barely be contained.”

The partnership begins with a limited edition of the Jacob & Co. high complication masterpiece the Twin Turbo Furious Bugatti Edition. The original Twin Turbo Furious was launched at Baselworld last year and features twin triple-axis tourbillons, a column-wheel chronograph and a decimal repeater.

Inspired by the world of high-performance sports cars, the Twin Turbo Furious Bugatti Edition features the French brand's signature colour around the dial as well as the Bugatti logo in the centre of the dial. The French flag colours the power reserve indicator, which has been renamed “fuel”. This is a limited edition of 39 timepieces, each individually numbered: 18 in carbon fiber, 18 in rose gold, and three with diamonds.

A special edition of the Jacob & Co. Epic X chronograph has also been produced to celebrate the new partnership in a limited edition of 110 pieces to mark each year since the founding of Bugatti by Ettore Bugatti in 1909. The defining technical element of the Epic X Chrono is the Jacob & Co. JCAA05 skeletonized self-winding column-wheel chronograph movement. The Bugatti version features a new forged carbon case and incorporates the colours of the French flag into its bold X-shaped dial design. The timepiece comes on a special rubber strap inspired by the iconic rear bonnet of the Bugatti Chiron and will feature the iconic “EB”-logo on the buckle to commemorate the partnership.