“It’s an amazing time to be a content creator,” Jim Freeman, Vice President of Amazon Video, said in a statement. “There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service.”

That uploaded content will be available to Amazon Prime’s tens of millions of members. The platform is currently available in the United States, Germany, Austria, United Kingdom and Japan.

Videos can be made available to rent or own, to view free with ads, or packaged together and offered as an add-on subscription, Amazon said in its release.