Mobile ads marketplace Adfonic pulls in more personnel and cash

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Adfonic, the European-based global mobile advertising marketplace, following a cash injection last year and an undisclosed second round funding from a private investor, has taken on new senior hires in the UK and US and moved to new London offices in Mayfair. Adfonic enables advertisers to bid for display advertising space on mobile sites and applications and publishers to monetise mobile traffic.

Recent London based appointments include Toni Davison who joins from AOL as Head of Ad Operations and Nicola Reed, previously with TradeDoubler, who joins as Head of Marketing. Over in the US, Jim McNamara joins Adfonic as Head of New Business Development, North America to spearhead Adfonic’s US operations.

After launching a a year ago, Adfonic already now has over 2,000 publishers within its network generating earnings from a pool of 3,000 live ad campaigns including brands such as Yell.com, Peugeot and Sky. Ad impressions served through its network is set to reach two billion per month over the next quarter, says the startup.