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Nissan is using flaming guitars and other rock-video tropes to sell commercial vans with a lighter tone. The digital and print campaign has a social media element and features Poison singer Bret Michaels singing "Endless Love."

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Nature's Bakery has replaced GoDaddy as the lead sponsor for racing driver Danica Patrick at NASCAR. "Losing GoDaddy as my primary sponsor after six years wasn't easy, but those changes are a reality in this sport," Patrick said in a Players' Tribune piece. Nature's Bakery marketing executive Andrew Strolin says the company sees "endless opportunities for this partnership."

Nissan and TBWA\Chiat\Day have resurrected Bobblehead Bret Michaels due to popular demand from Twitter and Facebook users. The doll stars with the former Poison frontman in five spots that see him venture from the dashboard into new surroundings like a Nissan dealership and a green room.

The Everyday Watch is designed to keep wearers looking stylish by offering them interchangeable faces and straps. The watch's successful Kickstarter campaign emphasized the value of simple products and targeting a large market segment, writes Graham Winfrey.

Universal Pictures launched the Photo Valentine application, timed with the release of its movie "Endless Love," which allowed users to edit photos with filters, frames and stickers. The campaign saw 7 million engagements resulting in more than 10,000 hours of time spent in the app.

Mall shoppers will be given the chance to opt in to receive premium content via mobile for the upcoming NBCUniversal movie "Endless Love" as part of a Bluetooth-enabled campaign. "Our studio clients understand two key statistics: Mall shoppers are five times more likely to be moviegoers than non-mall shoppers, and when people view a movie trailer, they are three times more likely to go to see that movie," said Michael Trepeta, co-CEO of Mobiquity Networks, which worked on the campaign.