The concept of the logo was derived from a plant pot with geometric frame. I was shocked when I saw the pot for the first time. It was an amazing combination of industrial geometry and organic plants. The theme of that year was “the voice of land”. Putting Taiwanese elements into the mental frame would be a perfect fit so I drew the drafts shown above. The design at the beginning was filling the frame with visual images of Taiwan’s land. However, the first design was a mismatch. After multiple revisions, the final product is made from simplified Taiwanese elements that share the same metal material as the frame.