Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

3.
Why +1• +1 can be a “thumbs up” or “high-ﬁve”: digitally, provably, positively • We love Twitter and its explosion of new conversations and applications. We saw a blank spot in the ecosystem, a space for the addition of a simple symbol, added to any message, to convey a positive vote for anything.• Twitter is perfectly suited for a thumbs up feedback system • Short syntax wins on Twitter: “thx”, “#FF”, etc • Easy wins over complicated. • Lots of geeks on Twitter means that gaming terms like “power-up” and “level up” make sense • Existing (but niche) behavior around using +1 to mean “yes,” “me too”, “nice one,” +1 3