Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary - and frequently contrarian - principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways.

Shoe Dog: A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

I Contain Multitudes: The Microbes Within Us and a Grander View of Life

Joining the ranks of popular science classics like The Botany of Desire and The Selfish Gene, a groundbreaking, wondrously informative, and vastly entertaining examination of the most significant revolution in biology since Darwin - a "microbe's-eye view" of the world that reveals a marvelous, radically reconceived picture of life on Earth.

Alibaba: The House That Jack Ma Built

In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.

The Everything Store: Jeff Bezos and the Age of Amazon

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.

The Circle

When Mae Holland is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company's modernity and activity.

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness - their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder).

Superforecasting: The Art and Science of Prediction

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

The Snowball: Warren Buffett and the Business of Life

Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as "The Oracle of Omaha."

The Facebook Effect: The Inside Story of the Company That Is Connecting the World

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

The Black Swan: The Impact of the Highly Improbable

Maverick thinker Nassim Nicholas Taleb had an illustrious career on Wall Street before turning his focus to his black swan theory. Not all swans are white, and not all events, no matter what the experts think, are predictable. Taleb shows that black swans, like 9/11, cannot be foreseen and have an immeasurable impact on the world.

Publisher's Summary

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.

Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful - and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth, to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of "Don't be evil"; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy.

More than a comprehensive study of media's most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta's unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable - and where it is now taking us all.

While the story is interesting and compelling, the fact that this book seems to retell the same general story dozens of time becomes tedious. The focus is on nearly one industry, advertising, with almost nothing on the technical advances that made Google. If this book were half the length it would be much better. Perhaps the abridged version is better. The author repeats the same theme dozens of times, how Google upsets the advertising and entertainment content industry. After about the 10th similar passage on that fact it gets OLD. Its seemed that about 25% of this book is what I was looking for, the story of how the company was built, and its victories and challenges.

I found the reader used odd voice inflection. Play the preview, and be aware of the length. For some reason the reader seemed a mismatch to the book and its story. It becomes confusing because there are SO many similar recounts of interviews, and the reader uses the same speach patter for all. r.
Would be much better at half the length, and is too much a story of the advertising world.

That's news-biz terminology for when a reporter just puts everything he knows into a story &#8212; is not selective. Ken Auletta is a stellar reporter, but this book is a firehose that is flopping out of control. I feel as though I have re-lived the entire history of Google and modern media in real time. What I had hoped for was something to help me make sense of it.

While the narrator is competent, easy to listen to, and has a voice well-suited for the topic, there are clear artifacts in the audio production.

There are small sections of frequent and quite noticeable "inserts" that are probably the result of error corrections done after the primary recording. Also, there are times when the narrator makes awkward inflections of certain words that seem unnecessary and out of sync.

These are minor issues when you concentrate on Auletta's very fine and interesting narrative.

Better written than earlier books on Google, but not the first to tell the story.

This author is unusually professional in his reporting, perhaps even fair and balanced. If you haven???t already read a book on Google, this one is more grown up than most. If you have already a few books on Google there may not be enough new stuff here to be worth reading yet another book on Google.

There is one truly controversial thing in this book, but it???s so smoothly stated that it???s easy to overlook. The author takes the position that the vast majority of Google's success, and all of its problems, is/are due to its deliberate attempt to cultivate an engineering culture. This is a refreshing prespective, which is rarely stated, and perhaps quite subversive. Legions of business consultants will try to help your company get away from its engineering culture. But if they succeed you won???t be the next Google. Where are the consultants that will try to help your company establisher or retain an engineering culture?

I originally purchased this looking for a view into the organizational culture at Google. As an engineer myself, I wanted a taste of what working there might be like. That's not in this book.

What is in this book is a synopsis of news reports about Google since Brin & Page were grad students. had you "googled" Google, you would find much of this book. There is some discussion about how Google changed some of the markets it entered (e.g., music, newspapers, books) but I found the analysis superficial at best.

The author writes as if he has a bone to pick with Google, seeming (as the subtitle would indicate) to begin from an assumption of malicious intent. So, in addition to the lack of analysis, for no additional cost the reader gets a lack of objectivity.

I used to visit the Google campus now and then, but my access was so limited, I felt like Ralphie pressing his nose to the department store window in Christmas Story. Googled does a good job taking the listener into the search/technology/media company. There are lots of narration inserts, but they aren't abrupt changes to the volume or cadence at all. Jim Bond narrates the book well, he keeps a good pace that lets the chapters flow well. Most people will learn a lot about Google with this book. The Google troika approach to management is surprising, but it gets the job done. I heard Ken Auletta on KQED's show, Forum, and got to hear him tell some of the stories read by Jim Bond. Probably nobody else will ever get the access to Google's leadership he had. How great it would be if somebody could do a book about Apple and have the same access, maybe Ken Auletta.

Googled is best when Auletta uses his extensive knowledge of the media world to analyze how Google is disrupting the news, advertising, and entertainment businesses. I wish Auletta knew as much about education as he does about newspapers and media, as it would be fascinating to speculate how Google will disrupt academe. I was less interested in the exhaustive biography of the company, its founders, its executives, and its early history (although all of this is well told). Googled is worth reading because Auletta is able to look at the emergence of Google from the perspective of the newspaper execs, telecom managers, ad men, and technology companies whose businesses have been swept away and along by the Google tsunami.

If you don't know anything about the media industry or Google, this is the book for you. For folks that are pretty familiar with Google, the book offers a nice inside look at the personalities of Google and some interesting info about the "Google Boys" journey to date.

I understand the World is Flat now, because Friedman told me, but exactly what that means to how my daily life is being increasingly touched by technologies and decisions of people in that industry isn't exactly clear. Googled helps make it more clear by giving me some insight into this company and its "messianic" mission to improve the world. The almost obsessive focus on user value seems to me to be the reason the Amazon.com website has also soared in popularity. Like REI, these companies seem to be most interested in how to bring to the consumer what they want. While this may or may not be true for Amazon, it is certainly true that REI and Google began with consumer-oriented focus and not with monetary focus and it seems both remain so today.This books gives me a detailed look into some of the personalities and personality struggles, in the objectives and conflicts of purpose the founders and members of Google have gone through as they vie for optimization or humanization of technology and information.Anyone doing e-commerce today, should study this book and with the understanding that providing detailed, useful content is the best way to arrive at the top of the search, improve the content of your site so that it is useful to visitors.The more useful, the higher you get in the search rankings. This seems like one more example of how technology is flattening our world.

Dry at times, but insightful as well, this book looks carefully at the Google founders from their startup efforts in college to the mammoth machine they control today. Emphasizing Google's unique mixture of genius and naivete, Auletta is simultaneously critical and in awe. His story provides a unique insight into Google's efforts to maintain its "small company" culture despite its overwhelming presence around the world.

Much can be gleaned on the nature of Silicon Valley startups and the creative application of great ideas, and Google's lessons can be easily applied to anyone who wants to pursue their passion. That said, the author sometimes heads off on tangents that don't immediately seem relevent, which detracts from the impact of the book overall. Google's cast of characters is immense, but detailed biographies of even some bit players slowed the flow of the story.

Generally well written, well researched, and applicable to many walks of life.