Apple just rerouted the future of branded event apps. The company that once announced “You have a niche need? There’s an app for that” has—now revised their Apple App Store guidelines. Apple has effectively pivoted to “You have a niche need? Depending on certain guidelines and regulations there may be an app for that.”

For event technology providers and those that use the technology offered by event technology providers (maybe you), this is a very big deal. Whether Apple decides to sticks to their guns or decides to make an exception for the event tech-dom, they have fired a shot that has been heard around the event tech world. And you should probably know about it.

Did you know that messaging apps are used on average nine times a day, compared to 1.9 times a day for all other apps? Text messaging and mobile apps can be used to communicate information to attendees to increase the success of your event.

Text messages that inform attendees about events or remind them to check out an exhibit they expressed an interest in, as well as those that conduct polls, contests and Q&A’s, can all improve attendee satisfaction.

Who are your most valuable attendees? Your most valuable attendees are the key driver of your event’s success or failure. They’re the people who buy the most tickets, bring the most people with them, or spend their paycheck at the merchandise table.

Understand who they are and you’ll unlock tremendous opportunity — and value — for your event.

Some things never change until they seem poised to change entirely. The rise of data-driven thinking and tech might upend the way traveling salespeople attend industry events.

Even as data-driven lead generation campaigns become standard, many feel the best way to make connections that bring in sales is good old-fashioned networking, shaking hands at industry events and talking face to face. One startup, Brella, thinks that old-fashioned way of networking needs a technological upgrade.

A successful event requires you to go beyond the traditional methods today. As consumerization picked up, the expectations of a typical event attendee have changed dramatically. For event organizers, this means that they must be better at planning, execution, and the way their audience are engaged.

The demand for mobile event apps is thus on an all-time high. Mobile event app provides a secure, scalable and customizable platform with many valuable elements that improve event management. With the event owners relentlessly looking for ways to improve their RoI (return on investment), increasingly brands are turning to mobile apps for a futuristic approach.