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Beehive agrees new partnership with Delasport

Beehive has agreed to provide its platform to sportsbook provider Delasport.

Under the deal, Delasport, which operates the 18bet.com brand, will have access to the Beehive marketing platform, including its latest data-driven innovations.

Beehive said the agreement represents a “significant” B2B deal for the company.

“With CPAs on the rise in the extremely competitive sportsbook field, we need to offer our clients a marketing platform that can keep them ahead of the pack, and that’s where Beehive comes in,” Delasport chief marketing officer Yonit Shvinkelstain said.

“We’ve been struck by the range of intuitive features available on the platform, all of which are focused on improving the bottom line; we are excited to see the partnership deliver upon its vast promise."

Adi Dagan, founder and chief executive of Beehive, added: “We have a strong heritage in sportsbook, so can deliver a tailored offering that will really boost Delasport and provide a positive impact to revenues.

“B2B partnerships have always been a great business development growth engine for Beehive, as they generate huge value for both parties – a true win-win.