December 8, 2004 - Mayor Bill Haslam kicked off
today this year's phone book recycling contest at the Goodwill Collection
Center located at Magnolia Avenue, which the City of Knoxville has designated
a "Super Recycling Center."

The Mayor also recognized students and teachers who designed winning
posters promoting phone book recycling. Last year, Knox County schools
collected more than 129 tons of phone books that were averted from the
landfills and sent to be recycled.

"The
poster contest raises awareness among our young people and makes students
think about the importance of recycling paper into useable goods, conserving
our natural resources and reducing the volume of paper going into our
landfills," said Mayor Haslam.

The winners of the contest are:

Olajuwon Blake of Christenberry Elementary, and teacher, Erin Patrick

Caylin Kerr of Norwood Elementary, and teacher, Beverly Clifton

The students received $50, and their teachers received $125 for classroom
use.

Schools will begin collections as BellSouth delivers new books. The
last day for books to be collected for the contest is Jan. 28, 2005.

Cash prizes will be awarded to schools for the most books collected.
Individuals can support schools by arranging to drop off the old phone
books at the schools (please call the school to confirm participation).

Businesses and organizations may also make arrangements to directly
deliver large numbers of books, on behalf of particular schools, to
Knox Recycled Fiber, 1323 Proctor St. Please call Clark Lindsey at
522-6129 between 7:30 a.m. and 4:30 p.m. to make arrangements for
drop offs.

Phone books can also be dropped off at the recycling centers throughout
the city.

The Goodwill Collection Center on Magnolia now has more recycling
options available and will be staffed by an attendant earning it the
designation as a "Super Recycling Center."

"This addition to the city's list of Super Recycling Centers is made
possible through our partnership with Goodwill and will make it more
convenient and provide more options for city residents to recycle
household items," Mayor Haslam said.