By Marlyn Kissner, Executive V.P. of the GLVCC and
Executive Director of the CCEDC

It's enjoyable and relaxing for many of us to meet up and hang
out with friends after work or on the weekends. We find comfort in
sharing stories, laughing and joking or discussing serious and
sensitive matters among friends and family. There is a climate of
trust that we have built over time that continues to grow
throughout the years.

Just the same, it is important to build a climate of trust in your
professional environment. I've seen and experience this first hand
throughout my professional career path. People like to do
businesses with people they know and trust; building relationships
is the key to connecting with new clients. Be a good listener and
ask a lot of questions as you get to know new acquaintances and be
sure to follow up; do what you say your are gong to do! Most people
love to share information about themselves and this will allow you
to get to know them on a personal level. As you network with
others, keep this in mind and use best practices to build trusting
business relationships. Having this foundation of trust is where
the referral plan comes in to play. As you get to know someone and
trust their business practices, you will most likely refer future
clients their way.Read
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