Archive for May 2011

Meta-descriptions are critical for two reasons; they are used by Google in the ranking process, and they are ultimately responsible for the Click-through-rate that your page will experience.

A properly written meta-description will stand out and have users clicking on it more often than it simply deserves based on its position in the SERPs; a poorly written one may garner as few as zero clicks. Here we’ll detail best practices for writing your Read on »

PDF files, just like web pages, can be optimized to rank highly on Google. Many SEOs recommend steering away from PDF files as much as possible, but they are ranking all over the place on Google, so I wouldn’t particularly avoid using them. In fact, if you’ve gone through some effort to make a professionally-formatted PDF file, one might argue it’s likely to be higher “quality” content than the average run-of-the-mill web page. I would not rule out Google even slightly favoring PDF files for this reason Read on »

Tumblr is in a category of sites called “microblogging”, which, depending on who you talk to, may or may not include Twitter, but probably includes Posterous.

Essentially these sites allow you to rapidly create blog postings and can be thought of as “blogger 2.0″ websites. It’s interesting that old ideas on the internet often come back around for a second, and better run. Read on »