Making a Bucks on Blogs

RED HERRING | Making Bucks on Blogs: “Much of the money to be made now seems to be flowing into the coffers of Google. The company’s context-based advertising scheme makes it easy for bloggers to quickly record advertising revenue.

“Five or seven years ago, you needed to be of a certain size to get ads,” said Ariel Poler, a director of Odeo, a startup trying to capitalize on the trend of podcasts, or downloadable audio broadcasts. “The ability to monetize audiences is better than ever.”