Case Studies

Stock availability and status is an important aspect of any business as it determines how a brand can optimally meet the demand of its products while ensuring minimum investment in working capital. With a view to evaluate the physical stock available with its channel partners and to drive consequent actions basis the same, the smartphone division of the client undertook pan India stock audit which covered:

Re-distribution partners

Retail outlets manned by in-store demonstrators

Approach

The key challenge of the program was planning and execution of audits at 1300+ distributor / retailer outlets within a window of 20 days. The approach adopted to successfully deliver the scope of work was as under: