Sony cuts World Cup ties after FIFA corruption claims

The global soccer body's investigations haven't impressed its major sponsors

Sony is one of six official FIFA partners that sponsored the 2014 World Cup, along with Coca-Cola, Emirates, Visa, Kia-Hyundai and Adidas.

But Sony does not plan to renew its sponsorship with soccer's global governing body at the end of this year, according to a report by Reuters. Instead, the brand apparently plans to focus on its cost-cutting efforts, announced earlier this year.