Harley Davidson Strategic Plans By Stacy Wagner

“The Harley-Davidson Community”
I. Problem Statement
In 1983, Harley-Davidson established the Harley Owners Group (H.O.G.) in the United States. This group was established because of the developing interest of Harley owners in participating in organised activities with other Harley enthusiasts. Harley Owners Group (H.O.G.) continues to grow in term of memberships because H.O.G. goes international. The researcher of this study seeks to answer this question:
How can Harley Owners Group (H.O

Harley-Davidson, Inc:
Identifying eBusiness Risks and
Related Assurance Services for the
eBusiness Marketplace
(Case Study)
1. What new risks did Harley-Davidson face by integrating eBusiness into its supply-chain management system and by allowing suppliers to have access to the company’s Intranet?
E-commerce is a fantastic way for businesses to connect with customers around the world in a way that has never before been possible. Yet, that is not to say that eBusiness

Entrants: Low
Like any automobiles, Harley-Davidson's industry requires large manufacturing facilities and equipments to enter. New Entrants would have to have a large amount of capital is start in this industry. Already established firms such as Harley-Davidson, Honda, Suzuki, Kawasaki, Yamaha, and Ducati have the advantage of brand recognition from all over the world. These companies also established customer loyalty, especially Harley-Davidson. This means that any new entrants trying to

Our report handles the problem of how Harley Davidson which produces traditional bikes can maintain its position in this changing environment.
Company Information:
Harley Davidson’s EPS has been growing at a very strong rate for the last decade. Since
1996 the company’s EPS has grown at an extremely fast 22 % annual rate.
Industry Structure:
Decisional Problem:
Decision Alternatives:
Alternative One - Continue as before / Status Quo
Alternative Two – Reposition Buell
Alternative

Summary
“Harley-Davidson is the iconic American motorcycle manufacturer. Founded out of a small shed in 1903 by William S. Harley and Brothers Arthur and Walter Davidson in Milwaukee, Wisconsin. The Motor Company produces traditional cruiser motorcycles utilizing air-cooled V-Twin engines.
When Harley and Davidson produced and sold their first motorcycle in 1903, they were one of many small motorcycle marques springing up across the country. Flash forward more than a century and the Harley-Davidson

Written Case Analysis | Group #4 |
Harley Davidson | Group #4 Written Case: |
Executive Summary:
Harley Davidson, Inc. began operations in the first decade of the 20th century. Since that time they have developed three major business segments including motorcycles, transportation vehicles, and work within the defense sector. They are headquartered in Milwaukee, WI and in 1990 became the 865th largest U.S Company, as ranked by Business Week.
Harley Davidson is best known for its superheavyweight

HARLEY DAVIDSON CASE STUDY With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged traditional ideas. We intend to show through this case study that any company can follow Harley-Davidson's techniques and lead themselves to excellence.

Strategic Audit of Harley-Davidson
Current Situation
A. Current Performance 2008
❖ Revenue 2008 $5.59 billion down from $5.73 billion in
❖ Net Income $654.7 million down from $933.8 million i
❖ Earnings per stock share $2.70 down from $3.74 in 20
❖ Motorcycles sold 303,470 down from 330,619 in 2007
http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949
B. Strategic Posture
* Mission
❖ We ride with our customers and apply this deep connection

Executive Summary
Size Up Analysis
Harley Davidson is a leader in the motorcycle manufacturing industry that mainly competes in the heavyweight class motorcycles. They compete mainly against Japanese manufacturers in the market. During the 1980s, the company came close to bankruptcy due to quality issues that accompanied its rapid production expansion. However, that incident compelled Harley Davidson to renew its focus on quality. Since then, Harley Davidson’s successful differentiation strategy

that operates in many different business segments. In Harley Davidson the have two business segments: motorcycle&amp; Related products and also their Financial Services. Harley Davidson has reportable segments that help the company in their business segment that offer many different products and services to their customers. Like many companies they manage based upon the fundamental difference in Harley Davidson operations.
In 2013, Harley Davidson had a strong financial results and they continued to

Background: Harley-Davidson bikes are to the extent that as item. The organization enjoys intensely steadfast clients, and about as faithful representatives. The organization commended its centennial year in 2001, which in itself was downright an inexplicable occurrence given all of the opportunities that the organization needed to go bankrupt. The organization fell on difficult times in the early 1980 s and even played with liquidation. Administration did a turnaround in the mid-1980 s, nevertheless

Despite their conception in 1903, Harley-Davidson and the motorcycle industry as a whole didn’t really take off until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves supplying almost 90,000 motorcycles for the U.S. military during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation known as the "baby-boomers" quickly

Executive Summary- Analysis and Conclusion
BUS499- Business Policy & Strategic Solutions
Executive Summary – Environmental Analysis
The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight motorcycle market are based on several

all being muscle toned, risky, loud and obnoxious badass on a bike. This isn’t exactly what Harley-Davidson wanted to portray, but it’s what made them into the company they are today. Harley-Davidson was started by no other than William S. Harley and Arthur and Walter Davidson, a few friends fascinated by motors and bikes in a rural part of Milwaukee, Wisconsin. The first blueprint sketched by William S. Harley was in early 1901, but the first actual sale of a completed bike wasn’t till late 1906. With

Southern University
MKT 86500
September 19, 2014
Dr. Hoon
Harley-Davidson: Style and Strategy Have Global Reach
Introduction
In the case of Harley-Davidson, Style and Strategy Have Global Reach, a question of survival in an economic storm is raised – given a new CEO and a revised vision, can Harley-Davidson weather trouble times (Schermerhorn, 2011). Historically, Harley-Davidson was founded by William S. Harley and Arthur Davidson in 1903. They built their first three motorcycles in a shed

Harley-Davidson’s strength of its founded brand image, along with its array of products, assists with its lead in the industry. Conversely, evolving emission standards for motorcycles in addition to new competition may have a negative affect on Harley Davidson’s growth. Harley Davidson’s initiatives of quality control and strategic, financial planning continue to bring success to the company through its many ventures. Harley-Davidson owns one of the strongest brands in the world, establishing

Harley-Davidsonâ€™s strength of its founded brand image, along with its array of products, assists with its lead in the industry. Conversely, evolving emission standards for motorcycles in addition to new competition may have a negative affect on Harley Davidsonâ€™s growth. Harley Davidsonâ€™s initiatives of quality control and strategic, financial planning continue to bring success to the company through its many ventures. Harley-Davidson owns one of the strongest brands in the world, establishing

Harley Davidson Motor Company
Chad D. Schisler
National University
Author Note
[Include any grant/funding information and a complete correspondence address.]
Abstract
Brief History
The Harley Davidson Motor Company has been in the motorcycle industry for almost a hundred years and has been indicted as one of the best motorcycle manufacturers in the world. Historically, the motor business of the Harley Davidson started in the early 1900’s where William S. Harley and Arthur Davidson developed

Harley-Davidson maintains a large margin in its dominance in the U.S. Heavyweight Motorcycle market as compared to its major competitors. While the United States is HOG's most important market, the company sells motorcycles in many other markets worldwide. Harley-Davidson owns one of the strongest brands in the world, which helps it attract and retain a loyal customer base. The company established a strong brand image with its motorcycles achieving iconic status and being ranked among the world’s

linking the software selection process to the overall supplier management strategy appropriate?
That was appropriate to do that because the process will bring in the requirement and capabilities necessary so that the company could recognize the strategic vision. Also, linking the software process may take more time than usual but " when your strategy is deep and far reaching, what you gain by your calculations is much. So you can win before you fight."
Besides that, software selection process was

Harley- Davidson:
History :
Harley- Davidson was found in 1901, and was incorporated in 1907. After 10 years they sold one-third of their motorcycles to the U.S military, and within a year later selling their motorcycled reached half of the amount. In 1912 Japan was the first country outside the U.S. to have Harley-Davidson dealers. In 1914 Harley-Davidson entered the racing competition. 1969 Harley-Davidson merges with American Machine and Foundry (AMF) a producer of leisure products, and in

Harley Davidson Case
In: Business and Management
Harley Davidson Case
Porter’s Five-Force Analysis:
1. Threat of new entrants: (Low)
* Requires high capital investment to enter the business of the scale economies in production, research, marketing and service of this industry is high.
* Brand identification of Harley Davidson has been strongly established for years. New entrant will have to overcome customer loyalty of Harley.
2. Bargaining power of suppliers: (Moderate/High)

Harley Davidson
May 17, 2011
Introduction
Harley Davidson is a worldwide known motorcycle manufacturing company. The company was started in 1903 when two gentlemen named Bill Harley and Arthur Walter Davidson from Milwaukee, Wisconsin built a one-cylinder motorcycle. They created a reputation for beautiful and reliable motorcycles and with that combination their company has been able to survive for over 100 years. Harley Davidson was incorporated in 1981 and in 1986

Summary of Harley-Davidson case study
Harley-Davidson is the first name that comes to our mind when the topic about motorbikes comes up. The rugged yet beautiful motorbike is a U.S. bound brand that inspires many to own its customized bike with the iconic engine (Kotler and Keller, 2012).
Today, Harley-Davidson motorbikes are well known by all; bikers and non-bikers around the globe. The two big questions running through our minds would be how it is accepted globally and how their customers

9-600-006
REV: JANUARY 22, 2003
ROBERT D. AUSTIN
DEBORAH SOLE
MARK J. COTTELEER
Harley Davidson Motor Company: Enterprise
Software Selection
We were in McDonald’s having our initial SiL’K planning meeting when a gunfight
erupted in the parking lot. Bullets started flying through the restaurant. Someone said,
‘Everyone down, lock the doors’. We all hid under the table. I’m lying on the floor looking at
Dave and Pat—I’m thinking, Holy Smokes, this is unreal. It was just incredible—a real

Harley Davidson realized that motorcycle riders were not only aging, but the percentage of female customers has been increasing over the last few years. They knew the changing demographics could affect sales and saw the need to tap into their new audience to maintain demand. Also they buy HD is from friends or relatives.
The reason why female follow brands are they are unconscious about the symbolic reason or would not want to admit them. Beside following brands to win prize and find discounts

“Harley Davidson”
Team #1:
Tamala Hamilton
Emmy C. Rodriguez
Jason N. Cedillo
Nov. 17, 2007
“Harley-Davidson”
Harley-Davidson motorcycles have been around for over 100 years, and from what Harley has been able to accomplish throughout the years, I think it is safe to say that Harley-Davidson will be around for another 100 years. Since its first motorcycle built in 1903 by William Harley and the Davidson brothers, Harley-Davidson has been transformed into an American icon. Every

Post analysis of the Harley Davidson turn-around, I see the activities and planning involved by the entire management team, to be somewhat as highlighted below. I would also link these aspects with an (I) Internal and (E) External stakeholder sign, for the purpose of understanding the relationships involved in this re-engineering process.
Educate (I+E) -> Create Need (E) -> Supply (E) -> Post-Sales (I+E) -> Promote Loyalty(E) -> Best Practices (E) -> Educate (I+E)
Harley Davidson's (HD) entire

Haley Davidson plant Analysis
Abstract
This paper analyses the Harley Davidson Company from a company that almost went bankrupt to a company that experiences a double increase in terms of growth yearly. Many companies are continuously looking for ways to improve their returns over and increase their scope in terms of market share. This company is one of the many that has implemented new marketing styles and improvements in its business to be able to defeat its competitors. The main focus of this

today than ever before. This trend is on the increase, as was shown in the video. Harley Davidson market value has grown from 6.4% in 1990 to 10% presently. More women today are earning higher income and are empowered by this fact. This has brought about a sense of independence and freedom. More women are buying motorcycles today to fill their psychological need of freedom and to express their individualism. Harley Davidson has recognized the women motorcycle market as a good growth opportunity for the

Tanya James
January 21, 2012
Case C3 Harley Davidson.
1. Become familiar with RFID technology and its potential uses in Harley Davidson’s supply chain using the information presented in this chapter and information you obtain through the Online Companion Links, your favorite search engine and your library. Evaluate the advantages and disadvantages for Harley Davidson of replacing its bar codes and scanners technology with RFID.
Radio Frequency Identification uses radio signals for its function

1. How does Harley-Davidsonbuild long term customer relationship?
As a company who sold more than 900,000 units of motorcycle, Harley Davidson must be made a very good relationship with its customers, especially the long-term customers. We all know that Harley-Davidson users are not only men, but also women. Even in some products, they make teenagers ride them too. So that, the company needs to keep their relationship in the right ways.
In a case, Harley-Davidson Company builds a good relationship

In 1996, Harley-Davidson began the development of a corporate Supply Management Strategy (SMS) intended to move the company from a site-specific, transactional mentality to a long-term focus on supplier relationships. By July 1997, the initial planning meeting was held for an integrated procurement system, the supplier information link (SiL’K).
Harley-Davidson followed a very thorough and rigorous process in implementing SiL’K to allow the organization time to become comfortable with this new

Case Study: Harley-Davidson
1. Based on your readings from the textbook and other information about Harley at Harley Davison's website and other sources, what do you think are its major strengths &amp; weaknesses?
Some of the strengths Harley-Davidson has are as follows:
• Only American made heavyweight motorcycle.
• Has a strong brand and is well established in the consumer’s mind with the image of “freedom and strength” (Adam, 2010).
• “Promotes diversity by partnering with Habitat for

Today, Harley Davidson motorcycles are a household name, but it hasn’t always been that way. It began way back in 1901, when a young man named William S. Harley had a vision for attaching an engine to a bicycle.
William had a friend named Arthur Davidson who embraced his concept. Together, they began working endless hours in a small wooden shed, with the words “Harley Davidson” scrawled on the door. By 1903, they rolled out the first production Harley Davidson motorcycle.
The legendary “Bar

Post analysis of the Harley Davidson turn-around, I see the activities and planning involved by the entire management team, to be somewhat as highlighted below. I would also link these aspects with an (I) Internal and (E) External stakeholder sign, for the purpose of understanding the relationships involved in this re-engineering process.
Educate (I+E) -> Create Need (E) -> Supply (E) -> Post-Sales (I+E) -> Promote Loyalty(E) -> Best Practices (E) -> Educate (I+E)
Harley Davidson's (HD) entire

Harley Davidson Business Analysis Part Three
MGT/521
December 20, 2011
Clark MC Carrell
Harley Davison Business Analysis Part Three
The Harley Davidson Inc. is a company that was formed and founded in Milwaukee, Wisconsin. It is one of a very few that is an American company which manufactures and sells motorcycles. When an owner has a Harley Davison motorcycle they commonly refer to it has a Harley. The company sells motorcycles no smaller than 750 cubic centimeters for engine displacement

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