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Seal Beach, California (June 9, 2003) “Don’t panic, it’s organic,” says Eco Lips, Inc. in announcing the launch of their new organic lip balm in 3 flavors: SPF 15 Berry, SPF 15 Mint and SPF 30 Natural (unflavored). The new formula using certified organic beeswax, a large amount of certified organic jojoba oil and other quality natural and organic ingredients goes on smooth and tastes great while moisturizing and protecting the lips. The company, touting its price friendly strategy, announced a suggested retail price of $1.49 per tube. “Our goal was to create an organic product that wasn’t cost prohibitive,” says Jim King, VP of Marketing. “Because we can compete with all the major brands on price, consumers now have the opportunity to easily support sustainable agriculture and environmental protection issues.” Eco Lips can be purchased in bulk, in point of purchase displays or in hanging Eco Cartons. In addition, Eco Clip tubes are also offered and can be easily attached to back packs, belt loops, purses or key chains.

The company offers a 100% satisfaction guarantee and has so far experienced an overwhelmingly positive consumer response. According to Steve Shriver, President and a former body care manufacturer, “Having written over 3,000 formulas for private label personal care lines, I have taken all that I have learned and brought that experience to this new venture, creating what I think is the world’s best lip balm!” Eco Lips is 70% organic and promises the purest ingredients without using petroleum, GMO ingredients, animal products or harsh chemicals that could be absorbed into the body. In an effort to support recycling, the company rewards consumers that return 5 empty lip balm containers with a free lip balm.

“We are having lots of fun with Eco Lips,” notes Steve. “We are taking it on the road or should I say ‘to the races’ with our professional mountain bike race team – Team Eco Lips – wearing the Eco Lips jersey at national events!” In the winter, Team Eco Lips hits the slope with pro snowboarder Chris Patterson and X-Games Gold Medalist Janna Meyen and skier cross 4 time X games Gold Medalist Aleisha Cline. Adds Steve, “The word around the office is that ‘Suzy Chap Stick’ is out – Team Eco Lips is in!” The company suggests that consumers keep their eyes peeled for the Eco Lips truck at upcoming cycling, snowboarding and skiing competitions such as the NORBA National Championship Series, Red Bull Rampage Series, The Pigman Triathlon and the ESPN X Games. “Your lips are at the top of the food chain,” says Jim. “And our athletes understand that there’s the best and then there’s the rest!”

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For more information on Eco Lips and their sporting events, please see www.ecolips.com.