EADV Tattoo Campaign

This year the EADV decided to re-launch the tattoo campaign and focus on producing new materials, which will target young people of the ages 18-25, who might be thinking of getting a tattoo. The goal was to convey the following messages, using relevant language, appropriate tones/feelings and images that people of this age can relate to:

Getting a tattoo should be a well thought decision and not a spontaneous one;

what the tattoo will depict should be considered carefully and the decision should not be impulsive;

it is of the utmost importance to choose a tattoo studio, which will follow all proper hygiene tools and not the first one you find available;