Travis Mathew Apparel specializes in casual menswear for on and off the golf course. It’s a favorite of Wayne Gretzky as well as current NHL stars James Neal, Dustin Penner, Scottie Upshall and Ryan Getzlaf. “That laid-back, SoCal athletic vibe resonates with a lot of guys who want to look good during an off-day on the golf course,” said Leif Sunderland, the marketing director for the Seal Beach, Calif.-based retailer. travismathew.com.

Anaheim Ducks center Ryan Kesler went undercover during a preseason game at Honda Center, and had some fun at the expense of some fans — and even a teammate. (He gets Corey Perry’s autograph at a concession stand, then charges him for popcorn.)