Apple iPod Nano review: generation lost

The latest iteration of the Nano suffers from identity crisis

By David van DantzigMonday 11 March 2013 14:58

Introduction

The Apple iPod Nano has been a hit ever since the first version was introduced. It was cheaper and lighter than the original 'Classic' model and had flash memory right from the start when it replaced the iPod Mini. The Mini still had a miniature hard disk inside, and the Nano was the product that made flash memory widely popular for MP3 players. The light weight, durability and lower price made it the ideal MP 3 player. The Nano is also the iPod that Apple experimented with the most, in terms of design and features. The previous generation was a pretty significant upgrade, so we were curious to see what the latest one had in store. We're up to generation seven now, of the iPod Nano.

The sixth generation iPod Nano broke with tradition in a number of ways. The touch sensitive buttons were replaced by a touchscreen, and Apple actually reduced the number of features. Stuff like built-in speakers, webcam, mic, video and games all disappeared. The rectangular shape was replaced by a more compact square one, which opened a market for Nano V6 wristbands so you could wear it like a watch. The price stayed the same, however, so you ended paying the same for a smaller screen and less features.

The new Apple iPod Nano is still a piece of technological marvel, with a thickness of less than 6 mm and no bigger than an over-sized stamp, it's impressive it can do what it does. We do wonder who the intended target audience is for it. With a price of £135 or € 159 it's quite expensive compared to any entry-level smartphone which has the same functionality. Yes, the Nano is lighter, but on the other hand you can't make phone calls with it. Apple did add some features you won't find in every smartphones, but these you can certainly find apps for.