· Identifying opportunities and making recommendations for improvements of the websites and overall online presence.

· Make recommendations for websites based on page layout, content, structure or navigational placement, based on traffic trends and other measurements including any external factors in the marketplace and competitor activity.

· Social Media Marketing: Submissions in Facebook, Linked In, Twitter and other related Social Media Management. Coordinate activities to increase likes and followers on Social Media. Manage clarifications of queries emanating on Social Media

· Online Portal Management: Design, manage online portal, strategize its display and announcements and coordinate with the sales and logistics for delivery of sales within the service time standards committed on website.

Leadership and Staff Related

· Manage and motivate the team to increase and ensure efficiency

· Mentor and encourage staff by providing feedbacks and suggesting areas of improvements

· Appointment, appraisal, termination and structuring the compensation of managerial level staff in the departments

Management Related

· Raise alerts to Management on a timely basis

· Responsible for provision of information and submission of MIS reports to the Management

Key Result Areas (KRA) and Key Performance Indicators (KPI)

Marketing

· Positioning of the website in search engine

· Results of Google Analytics on website performance

· No of clicks on the website / portal

· Volume of leads generated from online campaigns

Sales

· Set targets, monitor targets and ensure achievement of targets by the department