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Any commentary about how flycast or brustmedia operate will be welcome. If my site generate 20,000 - 25,000 impressions per month, could we estyimate how much it helps us to get from selling ad space with one of these companies?

Do they operate by CPM or CPC ?

PS: About AdCycle,I've one hosted and working at our site... hosting doesn't presents any problem.

My site currently generates around 200,000-250,000 pageviews per day. Doubleclick has so far managed to reject me twice. I am not just a gaming site, I am a game in itself (check signature) and they still rejected me. So I can tell you now, They WILL NOT accept this. The only thing you guys can do, is set up your own network, of enough sites surpass 1,500,000 impressions per month, give it a name and buy an ad engine, and then apply the whole network to doubleclick.
Hope I didn't crush your dreams, just being realistic.

Doubleclick reasoned the rejection as to my site being new. Flycast CPC will accept your website, but that is payment per click. Flycast CPM will only accept sites with an upward of 250,000 impressions a day, and there they pay per impressiom.

I know Doubleclick is the biggest ad network around (it is) and they don't like gaming sites (god knows why) BUT, there is a difference between:
1. A gaming site and a game itself, which is totally different level of stickiness.
2. A big game which at its start made 250,000 pageviews per day and it will only grow.

Itay, there is a simple reason why Doubleclick might not except your site.

You say your site is sticky, and that is great. But a traditional gaming site might actually serve the advertiser better, because while playing an online game, the one thing you are NOT looking at, are the ads. Therefore, we are talking about a low response rate that Doubleclick simply does not want to deal with.

I am not saying that this maybe the situation with your site, but chances are, it does happen with most other online gaming sites. On the other hand, traditional gaming sites that simply provide content, may not be as sticky, but they probably provide higher returns.

You are the first one to bring a valid point. But the thing that I think makes it wrong is that people in game sites are its community, much more then you visit like download.com, many people visit it, but its not the community. We have a nice big community around us, whcih supports us, and they know we need the money from banners, so they do look at them. But maybe your right, who knows.

Its a moot point, even though Doubleclick says that they won't accept you unless you have 1 million impressions per month, the reality is that they won't even respond to your e-mail unless you have at least 3 million+ impressions per month and are considered a "premiere" site. In other words, they say "don't call us, we'll call you".

I doubt they even take sites that are not operated by a corporation. All of their sites are USA Today, Yahoo, etc. Not a random gaming site.