From Marketing Land:

Bing’s social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in Klout. From Klout’s blog post today: To build towards that future, I am proud to announce that Microsoft has made a strategic investment in Klout and that we have signed [...]

Google’s Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip. Currently it’s only available for Android but an iOS version is coming soon. In short it’s a customizable “local discovery engine” that runs in the background on your smartphone (or connected tablet, though it’s not intended for [...]

Marketers communicating via their Facebook pages could once only speak to their entire fan base at the same time. While we’ve been able to geotarget posts, we’d never been given the chance to say “hi” to the men (or women), between the ages of 18 to 35 (or 35 to 55) that were single (or [...]

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Matt McGee is the Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page.