WoM:LoVol Estimated time commitment 40 hours

Managing a business is a challenge that requires the balancing of many demands. All of which should have one aim, that of achieving your goals.

WoM:LoVol is aimed at businesses that have relatively low numbers of customers. It’s not just for small businesses, though it certainly works well for them. Larger businesses, with low numbers of customers, should also use WoM:LoVol to drive word of mouth.

What is WoM:LoVol?

WoM:LoVol is an online learning course that also gives you all of the tools and templates to apply your WoM knowledge to your own business.

You’ll work through a series of modules, each consisting of lessons. And the lessons will be supported by further learning and application documents. All designed to help you apply your learning as you go, and to deliver your first WoM campaigns.

How will WoM:LoVol help me?

We’ll help you to identify which of your customers really love you, and help you to help them tell more people about you.

And, in true WoM fashion, you’ll have a virtual sales force out there pitching on your behalf.

How does WoM:LoVol work?

You’ll identify your advocates and champions amongst your existing customer base, and we’ll show you how to develop them into brand ambassadors.

You’ll test your feedback and engagement channels, and give you the tools to improve them.

WoM:LoVol consists of 7 modules of learning, and we provide you with a variety of media for your learning:

Video – you can watch video lessons, either on a desktop or mobile device

Audio – if you have a busy life, who doesn’t, and want to listen to the lessons, then this is the option for you

Workbooks – finally, if you’re the type of person that likes to read, work at your own pace, then we have lesson workbooks for you

While the lessons tell you ‘what’ and ‘why’, there are ApplicationSessions and Deep Learning Sessions in each lesson that give you a deeper understanding of the lesson content, and show you ‘HOW’ you go about applying your WoM knowledge.

The Application Sessions, and Deep Learning Sessions are major WoMTWo differentiators.

This module is about testing the essential systems and processes in your business that enable WoM to happen.

The feedback mechanisms from the market to the organisation are often the most overlooked, but essential processes of any business. Without them, you’re pushing away the customers that love you.

We’ll explain what you need to put in place, and give you the templates.

At the end of this module, you’ll have the certainty that customers, who are falling in love with you, will be able to talk to you about ideas that they have for your products or services. And might just have that tweak or new idea that will leap you forward.

The commitments you will need to make

Now before you commit to investing in WoM:LoVol, you need to know what it is going to cost you. Not just financially, but in time.

There are two time factors in WoM:LoVol

Those to complete the learning in the lessons – this is fixed. The entire course will take you x hours to complete all of the lessons in each of the modules.

The effort to complete the application of your WoM knowledge to your start-up – this is a variable dependent on your particular situation. We’ve estimated the amount of time that you need to budget to complete the application sessions.

The following chart shows you how the time commitment is distributed across the course.

The thing to note is that, by the time you’ve completed the FREE introductory modules, and your WoM research in modules 3 and 4, you’ll be nearly half way through the course.

Your financial investment in WoM:LoVol

Now you understand the time commitment that you need to make, it’s time to make the financial investment.

WoM:LoVol will be one of the BEST and MOST EFFECTIVE investments that you will make in your start-up.

Word of mouth marketing is acknowledged as having the greatest return on investment of ANY form of marketing.

Now compare our price of ONLY £750 +VAT against the alternative marketing methods that you have available to you, and we believe that you will be convinced by what a great offer we are making you.