How Does it Work?

ROI Metrics connects all of your campaigns, prospects, sales and revenue in one place to streamline reporting and optimization of revenue directly attributed to marketing.Tracking prospects from first click to closed sale means that every vendor, channel and campaign is measured against ROI so you can stop spending on campaigns that lose money and quickly optimize your marketing spend for maximum profits.

Get all of your data together in one view by using built-in API connectors to integrate all of your marketing channels, campaigns and applications.

Track

Track prospects from first click to closed deal to understand user behavior and accurately attribute sources of traffic, conversions, sales and revenue.

Coordinate all of your marketing channels (including Paid Search, Display, Organic Search, Email, Social, TV/Radio or other any other media format) using advanced multi-touchpoint attribution to make sure all marketing interactions that influenced a sale get credited accurately.

Report

Actionable insights are just a click away with ROI Metrics cross channel marketing reports. Pre-built reports focus on the important metrics to give advertisers, executives and business owners a meaningful summary of marketing performance in a clear, concise format. Export reports to PDF for sharing and meeting-ready printing.

Improve

Turn your data into profits by leveraging ROI Metrics lead scoring and automation features to automatically attract and convert more of your ideal customers.

Actionable reporting insights help you further optimize your marketing mix and budget allocation, getting rid of campaigns that lose money while investing more in your most profitable campaigns.

“

If you cannot measure it, you cannot improve it.

Lord Kelvin (1824-1907)

The same software we have used to help these companies is now available to you:

The first thing most people think about when it comes to marketing online is either SEO (search engine optimization) or social media. Thinking about traffic without considering conversion and economics…