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Our customers are generally women (about 50-75% women) who are middle to high income earners.

Our customers are looking for unique picture frames that you can't buy at a drugstore or big box retailer.

They expect a warm and friendly customer experience and often need help from our design consultants when selecting a frame to go with their photos or artwork.

Anforderungen

* Want site design to be clean, simple, easy to navigate and easy to read.

* 3 Column design with main product navigation on left and business navigation on top. Content and product listing is in the center. The Right column has newsletter opt-in, specials, etc. All location of blocks and navigation are generally fixed based upon the current store layout, however the content is still changing so it is a little flexible. See http://www.yourpictureframes.com site for layout.

* Warm, friendly and inviting colors. No blue or grey.

* Want a distinct and recognizable logo that will appear in the left side of the header. Needs to have a picture frame in the logo but can be stylized.

* Want frame logo to be able to be used as fav icon

* Header will also have a phone number, hours of operation and live chat on the right side so please accommodate.