Teriyaki Madness Expands Internationally with Mexico Deal

Teriyaki Madness, one of America’s fastest growing fresh Asian fast casual concepts, announced it has signed its first international franchise deal for a new restaurant in San Luis Potosi, Mexico to open later this year. The new location marks the brand’s first steps toward a larger international expansion. Teriyaki Madness plans to continue growth throughout Mexico with up to 100 restaurants over the next 10 years

The franchise’s international expansion begins in San Luis Potosi, the hometown of the Teriyaki Madness owners, Star San Luis. Star San Luis has been a multi-unit franchise owner of Carl’s Junior in 2 states in Mexico for more than 15 years and understand the restaurant industry and consumer demand in Mexico. Patricio Meade and Guillermo Alcocer are leading the Teriyaki Madness project for the company. Star San Luis plans to open several more locations throughout the country over the next five to ten years

“Since we have few supply chain restraints and can deliver great quality food anywhere, we focus on partners more than timing and geography when considering growth. When Patricio and Guillermo approached us with interest to open a franchise in Mexico, we looked to their experience and success in the market and immediately recognized their potential as Teriyaki Madness partners,” says Michael Haith. “With their expertise and the growing demand for Asian cuisine, as consumers in Mexico begin to focus on healthier foods and new flavors, we know that Teriyaki Madness will be a success in Mexico.

Teriyaki Madness shops are individually owned and operated by people with diverse sets of backgrounds that turn their operations into successful establishments. Teriyaki Madness includes an Item 19, which shows every Profit & Loss statement for each of the Teriyaki shops open 2+ years. With an average unit volume of $1,038,975*, each shop has the opportunity for outsized profits – a major reason why the company is ranked on Entrepreneur Magazine’s prestigious annual Franchise 500 list for a second year in a row, and featured in the 2017 Inc. 5000.

Teriyaki Madness is actively seeking qualified franchise partners to open their own shops in their own corners of the world. “Those who want a business with net profits dramatically higher than those typical of the restaurant business, and are passionate about really flavorful food that happens to be healthy, would fare well with the ‘madness’ of the brand,” Haith add

Teriyaki Madness successfully operates by utilizing two of the strongest growth segments in the market: fast casual dining and Asian food. Each unit serves big bowls of bold, flavorful food made to order with fresh ingredients. Dishes use all-natural meats that are marinated and grilled and served with noodles or rice and fresh steamed vegetables, served with a variety of made-in-house sauces.

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