Call me behind the times, but I'd never seriously considered cultivating my brand. It took 17 years working in print media and an assignment covering Morgan Spurlock's "Greatest Movie Ever Sold" to figure it out.

Reddit's Alexis Ohanian, @TheRecruiterGuy's Chris Hoyt, and Behance's Scott Belsky talk about the importance of shower time, living with your parents, and "dangerous engagement," among other things—in a SXSW panel moderated by Fast Company's Anya Kamenetz