UK Based SEO Expert Servicing Global Business

UK Based SEO Expert Servicing Global Business

Facebook Ads – Database The Envy of the CIA

Every month, 1.65 billion people actively use the social media site Facebook. On average, each user spends 50 minutes using the site daily, which doesn’t sound like that much until you consider it’s more time than is spent on any other leisure activity except for watching TV.

Facebook advertising best practices

Determine your objectives before you start. Know the purpose of your Facebook Ad before you decide on a budget. Understand if the aim is to increase for brand awareness or conversions. Every action by your audience on Facebook ads costs money, so get clear on your objectives before forking out ad spend.

Be specific with audience targeting. Facebook has billions of data points. Narrow your audience targeting to make your ad will appear where the people you want to see it will be.

Some people spend far more than one hour perusing Facebook every day (teens, for instance, may spend up to nine hours), the consequences of which are only beginning to be understood.

Researchers from Lancaster University in England, examined studies from 14 countries to explore the connection between Facebook usage and depression. Frequent posting on Facebook was also associated with increased rumination and depression. Women were more likely to become depressed than men due to Facebook usage, as were people with neurotic personalities. In addition, Facebook users were more at risk of depression if they displayed the following:

Felt envy after observing others

Accepted former partners as Facebook friends

Made negative social comparisons

Made frequent negative status updates

University of Houston researchers also explored Facebook’s emotional effects and found a link between usage of the site and symptoms of depression, which, among men, was associated with the tendency to make social comparisons (i.e., to compare yourself with others).

Facebook isn’t content to have the average user spend “just” 50 minutes a day. They’d rather it become a platform that’s on all day to become basically a background for your life. As The New York Times reported:

“Facebook, naturally, is busy cooking up ways to get us to spend even more time on the platform. A crucial initiative is improving its News Feed, tailoring it more precisely to the needs and interests of its users, based on how long people spend reading particular posts

For people who demonstrate a preference for video, more video will appear near the top of their news feed. The more time people spend on Facebook, the more data they will generate about themselves, and the better the company will get at the task.”