Story-centric writing has a strong place in content marketing, but it comes with unique challenges storytellers in other disciplines don’t typically have: word limits, keywords, link requirements — the list is long.
In your quest to conquer a content marketing assignment, it might seem impossible to service the call for storytelling. Stories have moving parts and pieces, action, turning points, characters — and your primary focus is writing a compelling piece that moves the brand's audience to action. more