04 Jan 2019 Social Media Trends

Believe it or not, 2019 is here and in full swing! If you’re like most of us at JC Sweet & Co., you’re still playing catch up from the holidays, but don’t let those first few days of the New Year go by without learning something new to help you throughout the rest of the year.

This article that I wanted to share with you all from Business2Community is chop full of ways to be on trend in the social media world in 2019.

Enjoy!

Trends to watch for 2019

As always, it’s a matter of what you have time to do and to do well. Brand professionalism, voice, authenticity, and trustworthiness matter more than ever.

“Going live”

Looking for a way to connect with your audience and gain trust? “Going live” has been huge for a couple of years now, but the authenticity and vulnerability of live video are really speaking to audiences that are skeptical to the traditional sales pitch.

There are more than 3,500,000,000 live videos on Facebook since “going live” was first introduced to the platform. Over 2 billion people have watched live videos. This trend is just getting started.

“Stories”

“Stories” are potentially the next stage of social media as we know it. Fear of missing out is real with your online audience and the mixed media representation of “Stories” enables creators to craft deeper content and audiences to feel more connected with a brand. Facebook says the “Stories” format “will soon replace the newsfeed as we know it.”

And as reported by Entrepreneur, 200 million Instagram users use Instagram Stories each month.

Video Marketing

Facebook, Youtube, and Instagram have emerged as the top platforms for video marketing, and audiences are responding more than ever. With the launch of long-form, vertical videos on IGTV from Instagram and continues new options for YouTube Creators, video is evolving fast.

Goodbye Google+

Google has stated that they will be replacing the Google+ platform with new Google My Business.

Social Media Stats for 2019

While we are looking at trends, let’s take a look at the current social media rankings.

Social media is at once awe-inspiring and intimidating, and staying on top of it is a job unto itself. However, your business will be left behind if you’re sticking with the digital marketing plan you built for yourself a few years ago.