A view from the UK

With our partners at Kreab, international communications consultancy with an emphasis on public affairs, we have put together a blog that explores the burning questions when it comes to the UK’s exit from European Union. And how this might affect you.

Brexit is a disaster for the English language. And we don’t mean the fact that an EU official close to current European Commission chief Brexit negotiator, Frenchman Michel Barnier, allegedly claimed recently that Brexit negotiations will take place in French – quelle horreur!

Ok, so we’re not suggesting a Brexit deal is as easy as deciding how you like your boiled eggs for breakfast. But on a serious note, we’ve noticed a significant increase in recent days in the use of the terms “soft” and “hard” when it comes to Brexit.