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SoundScan monitors albums sold retail, and that defines the charts, placements, awards, etc., or at least is an influential part of the mix. Any monies owed or earned can be tracked through this universal system. It is a world-wide, accepted identifier for you AND YOUR COMPANY.

Why Do I Need One?
As said above, it's the way a retail sale is identified, and sometimes wholesale sales, also. It is read UNIVERSALLY.