The power outage at last week’s Super Bowl didn’t stop people from Tweeting, rather the opposite. During the power outage, 231,500 tweets per minute kept people busy. Meanwhile 24.1 Million tweets took place during the entire game and some of them were actually about football!

Beyonce’s performance generated 5.5 Million tweets

108 yard kickoff return = 185,000 tweets

Time expires, Ravens win = 183,000

Last year’s Super Bowl generated 13.7 million tweets with a peak of 12,333 per second. While 2011 saw a peak of 4,064 per second.

According to mega corporate communications firm, Weber Shandwick, CEO’s need to pick up the pace with respect to their own social media efforts. With only 14% of Americans trusting corporate CEOs, maybe a little transparency would help. In their white paper titled, “Socializing your CEO” they claim that of the world’s largest company CEOs:

97% communicated either through traditional or online channels

64% are NOT engaged through company websites or in social media

36% engaged through company websites or in social media

28% posted letter or message on company websites

18% incorporated video/podcast on company websites or YouTube channels