And as I’ve built my business, I’ve also worked on my relationship with money – from the inside out and the outside in.

MONEY FROM THE INSIDE OUT

I’ve done a lot of work in therapy and in mentorship around my beliefs and conditioning about money.

How my relationship with money was modeled for me.

How I was conditioned to understand its role in my life.

How to understand my unconscious beliefs around money.

And to see the feast & famine patterns that were showing up in my life around money.

This work is the inner work.

MONEY FROM THE OUTSIDE IN

In contrast, I’ve also worked with my coach on how to build the structures that will help me create a thriving, sustainable business.

That is, what are my services, what is the value I am offering to my clients, and what packages and pricing structures reflect that value?

Then, how do I convey that value in my marketing and in my conversations with people?

And I found that working both inside out and outside in have been necessary for me to build up my business.

BUILDING A THRIVING AND SUSTAINABLE BUSINESS

In 2016, I completed a coaching practicum in order to earn my certification and tracked my rates from September 2016 to April 2017.

In October 2016 I doubled my rates

In November 2016 I doubled my rates again

In December 2016 I doubled my rates again and I earned the same amount of money from my coaching business as my husband earned in his full time job, enabling me to make equal contributions to our family finances

In February 2017 I doubled my rates again

In March and April 2017 I again met and surpassed my husband’s full time income, but I did it in half the time

But it wasn’t as easy as simply raising my rates.

At each level I felt discomfort, both at the level I was at, and also at what it was going to take to jump to the next level.

At each growth point, I could see the results my clients were getting and I could see the value of coaching to help them get those results.

It felt uncomfortable for me to stay at my current rates because I could feel that raising my rates would also help me create more value for my clients.

And even though I could feel myself ready to grow, I could also feel the discomfort of having new conversations around my new rates.

That’s when I would dive into the inner work with my coach or therapist or mentor, and experience new awareness, uncover deeper patterns, transform old conditioning and beliefs.

MASCULINE MONEY

In my own journey to transform my relationship with money in order to build a sustainable, thriving business and to be of higher service to my clients, I have come to see the masculinity of money in how it provides and protects, but most especially, my own ability to harness this power for myself – to use money as a vehicle to provide for myself and my family.