Andrea Doyon – The Gaming Gene

Andrea Doyon first made headlines at the distinguished Canadian creative agency Sid Lee, where he became their Chief Technology Officer at the age of 18. Andrea is now the Chief Storyteller at Alice & Smith, a renowned firm that specializes in Alternate Reality Gaming. Andrea and Alice & Smith are recognized as pioneers and leaders in the Gaming world and are responsible for one of the first permanent Alternate Reality Games called The Black Watchmen.

The sixth instalment of The Next Voice You Hear will take a closer look at gamification. However, this discussion will go well beyond the realms of your traditional gaming experience that is offered by the likes of Nintendo, PlayStation or Xbox.

So, please lend us your ears as Andrea enlightens us on the fascinating world of Alternate Reality Games, the inherent human possession of a ‘gaming gene’, and how the world of gamers could hold the golden ticket to some of the world’s largest problems.