May 2013

PPE Hazard Assessments, otherwise known as Personal Protective Equipment Hazard Assessments, are required at all auto facilities. What are they? PPE Assessments evaluate any hazards that may exist in your shop, what your employees do on a regular basis, what they’re expose...

We listen to our clients. When they have suggestions, concerns, or needs, we take note and do everything we can to make it better. When they want to say something positive about our products and services, we are honored to receive them. In this case, it's a long-time cust...

Last week we discussed the first four steps for preparing your dealership for the health care reform. Continue on to learn more about the upcoming changes in health care:
Determine Employee Affordability – Moving forward into 2014, your company will have to make a...

Dealerships are constantly striving to understand the purchase cycle and buying funnel of the online shopper. In my years of data gathering, I usually lump customers into three areas; consideration, research, or decision. This purchase funnel corresponds to the marketing f...

With all that's changing in the world of automotive social media , it's important to keep on top of what's happening. In the past, we've released White Papers that effectively guide our clients to perform well on social media. The challenge is that the atmosphere changes so...

As the deadline for implementation of the newest set of rules related to the Affordable Care Act quickly approaches, dealerships are preparing. Kristin Kahle, of Benefit Exchange Alliance, provides eight steps to begin preparing for the upcoming health care reform.
D...

Many businesses, including dealerships, are currently exempt from keeping an OSHA 300 Log, depending on which SIC code their accounting department uses. All business activities that generate revenue are assigned a SIC code, based on the activity that generates the most reven...

When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness.
Paid Media.
W...

Here's the sad truth about the way that most dealers are posting their inventory to Facebook. It's not getting seen. None of it. Not at all. Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a t...

Typically, dealerships, garages, and body shops do not require a blood borne pathogens program because they are not exposed to blood on a regular basis. To find out if your facility is required to have a blood borne pathogens program, take an assessment here . KPA reco...