Nikon Coolpix P600, P530, S9700 go big on zoom range

Nikon introduces the Coolpix P600, P530 and S9700 compacts, all high zoom cameras with 16 megapixel BSI CMOS sensors. The Coolpix P600 and P530 are superzooms with 60x and 42x optical zoom ranges, respectively, while the Coolpix S9700 travel zoom compact has a 30x optical zoom. Both the P600 and S9700 offer built-in Wi-Fi, and all three cameras provide 1080/60i HD video recording.

The Nikon Coolpix P600 covers an equivalent zoom range of 24-1440mm and incorporates a fully articulated 3-inch 921k-dot LCD. The Coolpix P530's zoom covers a 24-1000mm equivalent range and a 3-inch LCD. The Coolpix S9700 covers a 25-750mm equivalent range. All three will be available this month. The P600 will cost $499.95, the P530 $449.95 and the S9700 $349.95.

AMAZING OPTICS AND STELLAR PERFORMANCE ARE AT THE HEART OF NIKON’S NEWEST COOLPIX CAMERAS

From Super Zoom to Super Slim, the New COOLPIX P600, COOLPIX P530, COOLPIX S9700 and COOLPIX P340 Offer New Ways for Users to Express Their Creativity

MELVILLE, NY (February 6, 2014 at 11:01 P.M. EST) – Today, Nikon Inc. announced the latest additions to its impressive lineup of COOLPIX cameras that offer incredible optics and great performance. With a myriad of easy-to-use, creative features, the 60x zoom COOLPIX P600 and 42x zoom COOLPIX P530 provide super-long zoom lenses and the versatility needed to capture images and Full HD videos both near and far. Additionally, the ultra-slim, 30x zoom COOLPIX S9700 and the powerful COOLPIX P340 provide exceptional image quality while fitting comfortably in any pocket.

"Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that helps produce unrivaled sharpness and detail in their photos and HD videos," said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. "Users will enjoy capturing amazing photos and Full HD videos from a distance, along with the ability to share unforgettable moments with family and friends instantly."

New High Power Zooms Allow Users to Get Closer Than Ever Before

COOLPIX P600: Pushing NIKKOR optics to great lengths, the new COOLPIX P600 boasts an impressive 60x optical zoom from a wide-angle 24mm to an unbelievable 1440mm (35mm equivalent) range with the capability to reach even further using 120x Dynamic Fine Zoom*. Lens Shift Vibration Reduction (VR) image stabilization is also incorporated to help reduce the effects of camera shake, allowing users to capture clear photos from incredible distances. With built-in Wi-FiⓇ connectivity1, users can show off these amazing photos with family and friends immediately by transferring images to a compatible smart device and uploading them to their social networks.

In addition to photographing from a distance, the P600 also lets the user compose the ideal photo or video from any angle with help from a high resolution (921k-dot) 3.0-inch (7.5cm) Vari-angle LCD display. Users can shoot above a crowd at a sold-out concert or get low to capture a baby’s first steps. With a 16.1-megapixel backside illuminated (BSI) CMOS sensor, the COOLPIX P600 is capable of capturing detailed photos and Full HD 1080/60i video, even in challenging lighting conditions. The P600 also sports advanced features that appeal to serious photographers including full manual controls (P, S, A, M), an electronic viewfinder and an improved battery life that allows up to approximately 330 shots per charge. What’s more, the new Moon and Bird Watching Scene modes make it easier than ever to enjoy the extreme zoom range.

COOLPIX P530: The new COOLPIX P530 also demonstrates the capabilities of NIKKOR optics through an astounding 42x optical zoom with a 24-1000mm range (35mm equivalent) and 84x Dynamic Fine Zoom* that gets the user even closer. This long-zoom offering affords the ability to capture subjects at otherwise unreachable distances in clear detail thanks to Lens Shift VR image stabilization, which helps minimize camera shake. At the core of the P530 is a 16.1-megapixel BSI CMOS sensor that delivers beautiful photos and Full HD 1080/60i videos. Whether a user is looking to grow their photography skills or wanting more control over every shot, the P530 includes full manual controls (P, S, A, M). To help frame stunning photos and HD videos, the COOLPIX P530 sports a 3.0-inch (7.5cm) LCD monitor and a built-in electronic viewfinder, while users can also share their creations with friends and family when connected to the optional WU-1a Wireless Mobile Adapter.

COOLPIX S9700: With a 30x optical zoom (25-750mm, 35mm equivalent) and 60x Dynamic Fine Zoom* packed into a compact body, the new COOLPIX S9700 is putting the power of NIKKOR optics into the hands of users who demand high quality images from a camera small enough to keep up with their active lifestyle. To help eliminate camera shake when utilizing this impressive zoom range, the S9700 incorporates Lens Shift VR image stabilization for share-worthy portraits or action shots. Sharing can happen immediately with the camera’s built-in Wi-Fi1 capability by transferring images to a compatible smart device and uploading them to social networks. Further enhancing the sharing of memories on an exciting trip, the COOLPIX S9700 also includes built-in GPS technology that lets the user see the exact longitude and latitude of where an image or video was captured.

A 16-megapixel BSI CMOS sensor contributes to the amazing image quality by producing breathtaking photos and Full HD 1080/60i videos. The COOLPIX S9700 also implements Hybrid VR image stabilization for stable video recording, even while handheld. From composing the perfect shot to viewing the photo in crisp detail, the COOLPIX S9700’s high resolution (921K-dot) 3.0-inch (7.5cm) bright OLED monitor helps the user do it all accurately.

Powerful Performance in a Compact Camera

COOLPIX P340: With a versatile 5x (24-120mm, 35mm equivalent) wide-angle to telephoto zoom range plus 10x Dynamic Fine Zoom*, and a super-fast f/1.8 maximum aperture lens with Lens Shift VR image stabilization, the COOLPIX P340 utilizes the strength of NIKKOR optics to capture super-sharp photos and Full HD 1080/60i videos with low noise and amazing color. The wide and bright f/1.8 lens gives users the ability to control depth of field and shoot in a wide variety of lighting conditions. This powerful compact camera also incorporates a large 1/1.7-inch, 12.2-megapixel BSI CMOS sensor for superior image quality, and a host of advanced features including full manual controls (P, S, A, M) and RAW (NRW) image capture.

Composing and capturing photos, when inspiration strikes, is simple with the P340’s high resolution (921K-dot) 3.0-inch (7.5cm) LCD monitor and sleek, portable design that fits comfortably in any handbag or shirt pocket. Sharing that inspirational image can also happen on the fly with the built-in Wi-Fi connectivity1 where users can transfer images to a compatible smart device and upload them to their social networks. Proving that great things can come in small packages, the new COOLPIX P340 is a sophisticated camera option for demanding photo enthusiasts who seek more power and versatility in a compact camera.

Price and Availability The COOLPIX P600 will be available in February 2014 in Black and Red for a suggested retail price (SRP) of $499.95**, while the COOLPIX P530 will be available in February 2014 in Black for a SRP of $449.95**. Additionally, the COOLPIX S9700 will be available in February 2014 in Black and Red for a SRP of $349.95**. Lastly, the COOLPIX P340 will be available in March 2014 in Black for a SRP of $379.95**.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom.

1Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The application can be downloaded free of charge from Google Play™ or the Apple App Store.

For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).

Android and Google Play are trademarks of Google, Inc. iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. APP Store is a service mark of Apple Inc. Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

Comments

Is this a joke?1/2.3 and 30-60x zoom? That was maybe cool 5-10years ago.Why not give us rather double the sensor size and 1/3 of the zoom? it could fit into similar package. Nobody ever (ok maybe some exceptions can appear) needs more than 10-15x.This thing is big and still is a toy (okay the price is right, but stilll...).

When I travel, there are a lot of things I can't get close enough to, so a superzoom is handy. It's great for wildlife, as well as people - when you don't really want to be rude and stick your lens in their faces.

I currently use a Nikon P510, which is decent for the purpose. My main problem is that its GPS function is rather weak, and in remote areas it seems to fail to tag most of my shots (and since it's remote, I have no clue where I took them exactly).

I am waiting for the DMC-ZS40, which will do 30x in a compact body, with a Leica lens.

In my experience the compact Panasonics have by far the best GPS implementation (you can set it to keep the location even when the camera is OFF), so I have high hopes indeed. The ZS40 can use both GPS and the Russian GLONASS, which should make it a total winner in this category (IMO).

I was required to downsize to a all in one bridge cameras due to health problems. I am no longer able to carry a heavy bag with accessories. After reviews by owners I decided on a Nikon P500 with a red body. Its been an amazing camera with a wide 22mm lens and the zoom is wonderful. I can now travel, hike and go to my beloved car cruises carrying my trusted Nikon. I have no trouble getting the best quality images and printing them on a Canon Pro100.

Can I just say I'd be interested in that zoom range? With my P510, I'm capturing scenes that would otherwise be impossible to even see with my naked eyes and it does have a lot of creative potential, hopefully matched with a better sensor.

Still, I agree that leaving out Raw, 60fps video and a hotshot is perplexing in a camera like this, especially as they are positioning the P600 as 'higher end'. It puts me in 'wait and see' mode for other company's options.

The ability to retain the right thumb for holding the camera aids in keeping the camera steady. A manual zoom lens would allow for more precise left handed composition. A wheel directly driving EV compensation and operable by the right index finger would speed up composition whist retaining a steady grip on the camera. A standard flash hot shoe would allow expansion with hot shoe flash and other accessories.

Nikon have produced perhaps the best looking superzoom yet. Straight out of Tron :-)

Anybody know if Nikon's typically allow both shutter priority mode and video mode (60+ FPS) at the same time? In the case of Panasonic and many others (other than Casio and higher-end Canon) it's either/or.

I do sports photography/video and I need to be able to control the shutter speed while in video mode in order to eliminate blurring.

Good question. I'd expect the bridge cameras to support RAW as their users like to think they are using a "real camera", cuz it looks like a big bulky DSLR and has lots of dials and buttons and stuff. Sure the sensor sucks, but it looks impressive. The travel zoom I would not expect to support RAW.

Nikon should come out with a long zoom with a constant 2.8 (or better) aperture that will compete with the likes of the Panasonic FZ200 and with the bigger sensor Olympus Stylus 1. Just make one with a bigger sensor and constant aperture!

There are always going to be consumers who look at the zoom range and go goo goo over it but I have to wonder how large the market is for this type of camera with something like the Nikon 1 series available for cheaper.

One of the older Nikon superzooms was the #1 best selling camera on Amazon for a time this past Fall. I personally wouldn't buy a camera like this but for the casual snap shooter who is looking for something more capable than their smart phone, why not?

The fact that the manufacturers are still releasing a myriad of superzooms, probably means that the market for them is rather large. The smartphones haven't really eaten away at this particular niche of the compact camera market, while the mirrorless ILCs is still a very small part of the overall camera market.

This is where cameras stand to separate themselves from cell phones for most casual snappers. The 3x zoom compacts are almost dead, because most people don't see the point. A 30xor 50x zoom, on the other hand, will get them shots at sporting events, concerts, their kids' play, and all sorts of other events where a cell phone is basically useless.

Many cameras today include built-in image stabilization systems, but when it comes to video that's still no substitute for a proper camera stabilization rig. The Ronin-S aims to solve that problem for DSLR and mirrorless camera users, and we think DJI has delivered on that promise.

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