Why you need email marketing for your business

Before the digital era, how did businesses interact or communicate with the customer? Well there were many ways by going door to door with a promoter, giving flyers to people on the road, let the customer use a bit of your product or services, Celebrity endorsement (still popular but expensive), getting referrals, starting a contest and more. Now in this busy world most of these won’t work plus some of the method mentioned here requires lot of effort like if you want to give flyers to people on the road that says about your product and services you need to first, get the design ready than print that design (mostly takes 2-5 days). After receiving your print on your hand you need to figure out where and where you want those to be distributed. So, you start doing a solid plan based on your data, after that you need promoters/people those who will distribute those to your potential customers and you have done it. Seems easy right? But for this, you need manpower, time and planning. There you go you have just learned a pre-historic way of communicating with your potential customers. Are you planning to do this in this digital era, please start after 1-2 days you will see your flyers are on the roads mostly everywhere you distributed. Well, you see nowadays people do have time for all this when you approach people on the go they often get irritated with no time in hand your flyers final destination becomes the road!! This is bad. Isn’t it wasting money, resources but not getting any return? I am not saying your return will be zero but it won’t be as much as the effort you gave on it.

Oh, don’t scratch your head now! In this digital era, there are lots of cost-effective ways to communicate with your customers directly –