Of course it is very important for your church or ministry to get engaged and using social media. But in the process of doing so, you may run into committing several deadly sins. Avoid these at all cost!

1. AssaultAre you constantly sending out tweets?Is your church's Facebook page wall covered with links, photos, automated posts and misc. junk? Just as much as you dislike being bombed with status updates, your followers do, too.

2. NeglectWhile you can’t monopolize your networks’ newsfeeds, you can’t disappear from them, either. You need to commit time and energy to your social networks.

3. IrrelevanceAre you posting things that have little to no relevance to your church's community or audience? If you post all kinds of silly and irrelevant stuff, over time your people will stop coming to your Facebook page or Twitter feed to connect.

4. DetachmentAre you just using social media as a bullhorn, without allowing it develop and cultivate conversation?

5. InconsistencyAs with point #4, social media is great for getting conversations going. While you should be contributing, don’t simply pose a question to your network, and then disregard the responses you get.

6. DisconnectionEngage in a variety of networks and services, and give people multiple ways to connect with you!

7. QuantitativenessIt’s not all about the numbers. Sure, to a point you should keep your follower count (and Klout score) in mind, but it shouldn’t be the top source of motivation for your posts.