September 20, 2010

The Mobile Video Comeback

My latest blog post has launched on the Click Here Blog, entitled: "The Mobile Video Comeback." It's about how the conditions weren't right 5 years ago, but are in just the right place now. I was amazed putting this post together to think about how we're light years ahead of where we were in 2005. Here's an excerpt.

"In 2005, Verizon was one of the first companies in the U.S. to get
involved in mobile video. This was the year they launched V CAST. As a
premium add-on, Verizon customers with three phone models could pay an
additional $15 a month on top of their regular service to watch
one-minute video clips, movie trailers and other short-form video
content. Early reports for the service, and indeed for the future of
online video, weren’t very promising."