Businesses on Vernon street in downtown Roseville are reeling over the cancellation of "Downtown Tuesday Nights,” a weekly tradition that ran from May to July for the past 13 years."They had vendors lined up on the side and families would walk up and down on the sidewalks,” said Chelsie Lehr, owner of Threads Clothing Exchange on Vernon Street. "It brought us double the clientele.""We will definitely take a hit,” said M Taylor, owner of Sparrow 5.Taylor opened her shop two years ago. She said on an average night her young business sees about 30 shoppers."On a Downtown Tuesday Night I would get 50 people,” Taylor said. “Maybe 75.""If they didn't buy anything that day they would come back. We got a lot of people coming back just from Tuesday market night."Downtown Roseville Merchants, the city’s merchant association, which was most recently led by Scott Alvord, owns the event and contracts with a promoter to run it.Alvord said deciding to pull the plug came down to money."It's a free event to the community, the revenue comes from vendor booths and sponsors,” Alvord said. "We had a lot of things in play, but we were $20,000 short."Alvord said the event was impossible to save this year, even after trying to get the city of Roseville to help fill the financial gap."They weren't budgeting for it and it came late for us realizing we can't pull it off. In years past we had similar problems but we were able to pull a rabbit out of a hat,” Alvord said.The cancellation leaves businesses bracing for a summer shopper shortage and hoping the event isn't gone for good."We're just disappointed because we looked forward to it, we looked forward to all the new customers,” Lehr said."I'm frustrated no one comes and talks to us and says, we're thinking about doing this. They just do it and we're stuck with what other people decide,” Taylor said.Alvord said the association is working to get the event back on track for 2017.

ROSEVILLE, Calif. (KCRA) —

Businesses on Vernon street in downtown Roseville are reeling over the cancellation of "Downtown Tuesday Nights,” a weekly tradition that ran from May to July for the past 13 years.

"They had vendors lined up on the side and families would walk up and down on the sidewalks,” said Chelsie Lehr, owner of Threads Clothing Exchange on Vernon Street. "It brought us double the clientele."

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"We will definitely take a hit,” said M Taylor, owner of Sparrow 5.

Taylor opened her shop two years ago. She said on an average night her young business sees about 30 shoppers.