Due to the sponsorship of this event by the individual wineries, only buyers for recognized retailers, restaurants, wine shops, and licensed accounts are sponsored as well as invited Press. Any other member of the trade may attend this event for a small fee to cover the costs incurred by the vintners - we ask for $20 to cover this cost. If you believe you deserve a complimentary ticket, we encourage you to fill out the registration and we either confirm your request or issue a response.

If you are a sales agent, broker, or distributor, you can bring a buyer from a licensed account with you and have free admission, otherwise it will cost $20 if you are not a buyer.

The spirit of this event is to promote wine from top producers from all over California to accounts of the greater Los Angeles marketplace.