Salt Bae is basically the meat mafia

He’s going to make you a steak you can’t refuse

The Turkish chef Nusret Gökce doesn’t just sprinkle salt with finesse, he also has a chain of steakhouses across Turkey, Dubai and Abu Dhabi eponymously named Nusr-et.

Gökçe – who grew up in dire poverty – credits his work ethic for his success. “Since I was 14, I worked more than 13 hours a day as a kitchen runner for a butcher,” he told NBC, Dubai. “My life hasn’t changed now. I still keep going to work from the morning until midnight.”

Nine businesses, 600 employees and a flare salt sprinkling Twitter video later and Nusret is all anyone can talk about. The man’s got swag. Culinary school does not have a class on condiments, he was clearly just born with it.