About Me

The Best Ad Critic In The World™ (™ pending), but I'm done as a reviewer, at least full-time. I'm also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

Monday, June 21, 2010

Nice aim by the delivery boy.

(click ad, via) Ha'eer Bevarod (translation?) is apparently a gay Israeli magazine that I can't find online. But with this ad, by Tel Aviv ad agency ACW Grey, they're literally and lamely attempting to entice the Chosen Gays out of their closets with what looks like a flabby naked Benjamin "Bibi" Netanyahu embracing a younger man on roller skates. I think I'll wait and see what next month's issue has to offer. Previously in: Gay Ads.