The New And Unsexy Coke Advert

Sound of car engine failing to start as the ignition is turned repeatedly
Transitions to voice of female, who proclaims her cluelessness as to why car does not start
Then voice of re-assuring male comes on, tells lady with a loud mocking laugh, you need to put the car in ignition to start
Lady smiles and laughs, her prince charming has just saved the day
She puts key in ignition and car roars to start
And then the kicker…
A message from Coke

When life throws you obstacles, don’t fret, just get a bottle of Coke!

What misogynistic nonsense!
Is this the crap we send to our people on our radio waves?
That a Lady needs a Man to tell her how to start her car?
And that the basic skill of “driving” is somehow a life obstacle that a bottle of coke can fix?

Comments

10 comments on “The New And Unsexy Coke Advert”

Another thing I don’t get is if she didn’t put the key in the ignition how come there was the sound of the engine failing to start? Magic? Asides that they are saying ladies are dumb to the extent that we don’t know we have to put the key in the ignition?

The advert doesn’t make sense: She owns a car but doesn’t know how to start it?
The engine coughs up & dies when the key wasn’t in ignition, was she hot wiring the car?
& how is a car taking time to start an obstacle?
& above all, where was COKE in this whole chain of events?
Or are they saying the re-assuring mocking male is COKE?chidi latest post is Perfumes aren’t pesticides

Ofili you are just a freak writer and very sensitive to matter that is disparaging female. Nowadays ad on TV & Radio are just boredom and it can be annoying I looked into the ad I saw nothing but but head initiatives. Coca cola Management should look into the ad with immediately effect or I ban me and my household to stop patronizing their product.

I have not seen/listened to the Ad, but from the comments, I can decode that it doesn’t resonate with a lotta people. When it comes to CSR, little things counts. The story you are telling and how you go about telling it and even the medium can make or break your brand. And you don’t just make decisions anyhow. Survey is important. Make I no use up all the comment space. Thanks for always taking note of small things like this. Stay awesome man.Sadiq Daniel latest post is #365DaysProject Day One: Embracing Where I Am