By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google.

We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them. It covers topics such as:

Powering search campaigns with audience insights

Maximizing engagement when applying your lists

Taking full advantage of other AdWords tools that work well with audiences