Good touch, bad touch

So, I get a lot of PR pitches. Most cocktail, wine, and food bloggers do. Some of them are smartly targeted and personalized, but many of them are just kind of dumb. I opened my Gmail account one day to see an email that started “Dear Dash.” An amusing nickname, true, and I suppose that’s better than the “Dear <vname>” message I got one day. And, frankly, I can’t even begin to imagine what the PR folks for Women’s Health magazine are thinking in sending me information on dieting, women’s nutrition, and Madonna’s organic lifestyle.

Now you’ll understand why it was a delight to read a PR email that started this way:

Hey Michael,

Hope all is well. I couldn’t help but notice, from reading your blog, that you have a thing for ginger.

Pitch-perfect PR. By my rough count, there are… let’s see… 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 posts that feature or mention something gingery as a drink ingredient. So thank you, Yun Yu, from Fox Greenberg Public Relations, for actually paying attention to what I do and what this blog’s about–not specifically ginger, but about creatively pairing strong flavors and fresh ingredients with spirits.

Thank you, too, for sending up a bottle of Xanté pear and cognac liqueur while all my pals were at Tales of the Cocktail. This stuff is tasty. It’s hard to balance the flavor in a product like this, to keep it from being cloying, but the distillers did a fine job on this one. Morgenthaler describes it well, in a piece where he rightly and humorously sends up its marketing (Xanté’s PR firm is great, but its marketers are insane):

The opening nose is reminiscent of pears poached in cinnamon and wine. The first sip reveals a moderate amount of heat, which dissipates quickly leaving behind an extended finish of basic sugars, pear, light caramel, vanilla, cinnamon, nutmeg and banana.

I find it just a little too sweet to sip neat or on the rocks, but it blends beautifully into cocktails. I think my favorite use for it is in a sidecar variation, with lime juice instead of lemon, and the triple sec reduced just a smidge.

I also find that it pairs well with rum, in an old-fashioned, with Fee’s Whiskey Barrel Aged Bitters. In fact, the marriage of pear, vanilla, and Fee’s warm Christmas spices reminds me so much of Yuletide that I’m going to tuck some of the Xanté away for the holiday season.

photograph by Jennifer Hess.

Now, what’s this to do with ginger? Well, Yun, in contacting me, suggested the Xanté Ginger Martini cocktail. I know, I know, I know; I’m not crazy about the name either. A martini is strictly a drink with gin and vermouth and maybe some orange bitters. It’s not a drink with cognac liqueur and anything else. But call it what you may, it’s a damn fine drink. Here’s the recipe as Yun sent it.

Xanté Ginger Martini

1-1/2 ounces Xanté

1-1/2 ounces lemon juice

1 ounce simple syrup (I’d cut this back to 1/2 ounce, personally, but I was using a rich 2:1 syrup made with Turbinado sugar)

1 piece of fresh ginger

1 thin slice of fresh ginger, for garnish

In a mixing glass, muddle the ginger. Add Xanté, lemon juice, and simple syrup. Shake over ice, strain into a cocktail glass, and float garnish on top.

Tell you what. Not only is this a fine drink, where all of the elements play well together, but the ginger really helps to bring the pear to the fore. And as we found out last night, Spanish Marcona almonds make a perfect accompaniment to this cocktail. I almost didn’t want to have dinner.

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2 thoughts on “Good touch, bad touch”

I had repeated pitches the past week from a gaming site for me to write about them. Somehow they got my personal/business email address and contacted me there. Why a gaming site thinks I would write about them on a libations blog I have no clue.