Author: Kris

As we enjoy this month of Thanksgiving and head into the most wonderful time of the year, individuals and small business owners alike may also be contemplating ways to get a few more tax deductions before we ring out 2018…

When we suggest to clients that they should have a blog, some resist. Are blogs still relevant? Aren’t they so 2010? Actually, no. Research shows that brands utilizing a blog on their site generate nearly 70% more leads than their…

What is A/B Testing? A/B testing, also referred to as split or bucket testing, is a method employed in data-driven marketing that compares different versions of, well…just about about variable of your digital advertising. Headlines, website copy, images, calls to…

Who provides Automotive Vendor Management? One of the top struggles we hear from the automotive dealerships we work with and automotive marketing directors, is dealing with 3rd party automotive marketing vendors. As with any typical car dealership, you likely have…

Remember the good old days when digital marketing was referred to as “internet marketing” and the biggest thing marketers had to worry about were meta descriptions, header tags, and stuffing as many keywords as possible onto a your homepage? As…

In 1773, under cover of darkness and fueled by anger over unfair taxation, a group of Massachusetts colonists disguised as Native Americans boarded three British ships and dumped about 46 tons of tea into Boston Harbor. Patriot leader Samuel Adams organized the…