Smarter Faster Better: The Secrets of Being Productive in Life and Business

NEW YORK TIMES BESTSELLER • From the writer of The Power of Habit comes a captivating book that explores the science of productivity, and why managing how you think is more important than what you think—with an appendix of real-world lessons to apply to your life.

At the core of Smarter Faster Better are 8 key productivity concepts—from focus to motivation and goal setting to decision making—that explain why some individuals and firms get a lot accomplished. Drawing on the most recent findings in psychology, neuroscience, and behavioral economics—in addition to the experiences of 4-star generals, CEOs, educational reformers, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched guide explains that the most productive individuals, firms, and organizations don’t merely act in a different way.

They view the world, and their choices, in profoundly different ways.

A bunch of data scientists at Google embark on a 4-year research of how the best teams operate, and discover that how a group interacts is more important than who is within the group—a principle, it seems, that also helps explain why Saturday Night Live became a hit.

A young woman drops out of a PhD program and begins playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps—and turns into one of the most successful gamers on this planet.

The filmmakers behind Disney’s Frozen are almost out of time and on the brink of disaster—until they shake up their team in just the best way, spurring a creative breakthrough that results in one of the highest-grossing motion pictures of all time.

A Marine Corps general, confronted with low morale amongst recruits, reimagines boot camp—and discovers that instilling a “bias towards action” can flip even the most directionless youngsters into self-motivating achievers.

What do these individuals have in common?

They know that productiveness depends on making certain choices. The way in which we frame our every day decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we set up as leaders to drive innovation; the way we interact with information: These are the issues that separate the merely busy from the genuinely productive.

In The Power of Habit, Pulitzer Prize–winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to elucidate how we can improve at the things we do. It’s a groundbreaking exploration of the science of productivity, one that may help anybody learn to succeed with less stress and struggle, and to get more done with out sacrificing what we care about most—to turn out to be smarter, faster, and better at all the things we do.

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