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If you own a brick and mortar business that still relies on traditional methods for gaining new and repeat business, who should really consider implementing a social media plan for your company. We all see stories on the internet (and in our email inbox) that have “gone viral” due to the connectivity that social media […]

Icelandair probably does not pay much attention to social media, and because of this they are missing the boat (er, plane) on a great viral marketing opportunity. You see, when an extraordinary customer service issue arises, it makes for great viral fodder, but if only somebody chooses to use it. This is word of mouth […]

As part of your effort to transition your brick and mortar business to one that utilizes a progressive internet marketing campaign, you will (and have) encountered a lot of ideas and potential solutions for search engine optimization (SEO). We have written about the ways you should do this (White Hat SEO) and ways you should […]

If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for traditional brick and mortar businesses, every component must be in place to reap […]

Choosing social media solutions for your business can seem difficult, but it begins with an analysis of current options to see which are best fits for your company. Follow our continuation article as we ponder social media with an analogy of a shopping mall. If you have not yet done so, I would highly recommend […]

If you are questioning whether or not your business needs social media, then you have come to the right place! This post is the third in the series of articles written to explain, through a shopping mall analogy, a few of the social media sites that can help businesses increase the amount of sales that […]