Paid Search Marketing Primer

Many nonprofits and small businesses ignore paid search marketing, because it feels too complicated, too overwhelming, and in the case of non-profits, it may seem odd to advertise for donations. But paid search can be highly targeted and very effective. Here’ are 44 resources, courtesy of Kissmetrics to help you get started. Learn Paid Search Marketing […]

Many nonprofits and small businesses ignore paid search marketing, because it feels too complicated, too overwhelming, and in the case of non-profits, it may seem odd to advertise for donations. But paid search can be highly targeted and very effective. Here’ are 44 resources, courtesy of Kissmetrics to help you get started.