Facebook Tests Video Polls Within Ads

Facebook is testing a new feature with some advertisers to use video polls to their ads on the platform.

After Facebook rolled out its Live video polls more widely earlier this month, the company is now running a new test with a few selected advertisers that allows them to add video polls to their Facebook ads. The feature, first spotted by Matt Navarra this week, includes a poll within an ad to increase engagement on it.

According to a recent Social Media Today report, Facebook has confirmed that the new feature is being tested with “a small group of advertisers,” but there is no news as to when it might be rolled out more widely. While video ads are already highly engaging, the new feature is meant to boost interaction with users further, making ads more “thumb stopping” than ever.

Video polls within ads is not the only video polling option Facebook has, but it is the first to be used within a Facebook ad. Earlier this month, Facebook also rolled out its Facebook Live polls to more users. Of course, this feature (and many others) are based on extensive research that Facebook has conducted on the behaviour of its users over time. It’s highly probable that it’s noticed value in polling – with many brands using Reactions as a polling mechanism for some time.