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Marketing used to be so simple. In the not-too distant past, when marketers had to decide how to best reach consumers, they were faced with just a few options. They could use one or more of the three television networks, run advertisements in newspapers and magazines, or rely on the U.S. Postal Service and direct mail. The advent of digital technologies,...
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Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of comScore's Insurance Practice, talks about what insurers need to know about the rapidly-evolving digital landscape.
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This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms.
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Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading platforms continue to attract huge audiences and account for an increasingly large share of consumers’...
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comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2015 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social...
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The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors....
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Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social media upstarts like Instagram, Snapchat and Vine. And while Pinterest may not grab the same headlines it used to, the platform has quietly and steadily...
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In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit...
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This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness.
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Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption. The categories that tend to skew higher on mobile apps tend to be those that digital consumers want to engage with on-the-go and at that very moment.
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