We’ve been flapping our gums about the merits of long form video for a long time and lately enjoying what Chanel is doing with the history of Gabrielle Chanel.

We’ll say it again — why do we know more about the the origins of a few different spirits brands (like Johnnie Walker), fashion icons (like Chanel) than we do about any brand of car we can buy?

Seriously Chevy, if you made a new Malibu and it’s really different this time then for Christ’s sake, can you please wax poetic for a few minutes in some inspiring way on what went into this rev? Please?