By [email protected] While memorable, “DONG” had become a misleading name for a Scandinavian clean energy heavyweight.

Now, the sound of DONG will peal out and vanish, like the chimes at midnight.

The change in name follows the comprehensive overhaul of the company’s business model from fossil fuels to exclusively clean energy. The mellifluous moniker arose from the company’s original products: Danish Oil and Natural Gas.

In its place comes a new identity with an old heritage: Pending approval by the energy company’s shareholders October 30, it will adopt the name Ørsted, to honor “the innovative Danish scientist Hans Christian Ørsted (1777-1851).”