Nokia stores retail experience: Coming Soon!

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Description

The Windows Phone and Nokia partnership has been making headlines and revving up excitment around the globe. Last week we showed you some of the hot new devices coming your way and now it's time to take a look at what it will be like to explore the Nokia stores, coming soon!

The Discussion

My first thought is, those stores look very much like they're aimed primarily at men in the 20-30's age range. Perhaps a look that took less from the deck of the Enterprise and a few more natural materials, plain glass, non coloured light panels and frankly, looked less like night club.

I'm not privy to the market research to comment on the disco stores, but such loud outlets will undoubtedly draw much needed attention to the platform.

Back in the 90s people used to say that Microsoft was a master at marketing mediocre software - I couldn't see it then and I definitely don't see it now. I think they let great products just die like they forgot to lift the lid and let some oxygen in. Lucky Xbox seemed to have a different team employed.

The phone is a great example of this. It's taken Nokia's publicised downfall and subsequent rebirth to bring it to the attention of people on the street.

I often show people amazing MS products they've never seen, or never would have if they didn't have a friendly programmer to show them, like Photosynth.

Microsoft finally have shops, at least in Seattle, which is hopefully the start of a new era. Sometimes I get the feeling that there are some old heavyweights deep in the management structure in Redmond that hold the company back.

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