Sigi Moeslinger & Masamichi Udagawa

USA Target Fellow

Architecture & Design

2006

New York, NY

Antenna Design was founded in New York City in 1997 by Masamichi Udagawa and Sigi Moeslinger. They have designed numerous familiar products, including the Bloomberg Terminal computer, the JetBlue self-service check-in kiosk, and the MTA/NYCT subway car and MetroCard vending machine. They have also designed experimental environmental installations such as Power Flower, which was installed in the windows of Bloomingdale’s. Their sensitivity to users and the ways that people interact with their environments have led Antenna to win many honors, including awards from ID and Wired magazines. The firm has twice been a finalist in the National Design Awards from the Cooper-Hewitt National Design Museum. Udagawa and Moeslinger teach user-centered design at New York University’s Interactive Telecommunications Program.