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The tailor behind the line, David August Heil, said the incredible sales came even without a big promotional push.

He told the Irish Sun: “Our audience is seriously committed and loyal.

“We sold out of a couple of styles within the first 24 hours of launching the site and we didn’t really promote it other than our immediate followers and Conor’s fanbase.”

The master tailor also teased some big future releases, which will include the August McGregor line of suits due to come on the market from next month.

He added: “August McGregor was always intended to deliver select ‘drops’ every month of curated products. We’re not developing large seasonal collections because we’ve found our guy doesn’t shop that way.