'Net Features : ipswitchhttp://www.websitemagazine.com/content/blogs/posts/archive/tags/ipswitch/default.aspxTags: ipswitchenCommunityServer 2008 SP2 (Build: 31104.93)Cart Abandonment; Just How Bad Is it? http://www.websitemagazine.com/content/blogs/posts/archive/2012/11/26/cart-abandonment-just-how-bad-is-it.aspxMon, 26 Nov 2012 21:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:22197Pete Prestipino2http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=22197http://www.websitemagazine.com/content/blogs/posts/archive/2012/11/26/cart-abandonment-just-how-bad-is-it.aspx#comments<p><strong>Just how bad is the problem of cart abandonment for Internet retailers? New research from Ipswitch&rsquo;s Network Management division shows that this Cyber Monday, online shoppers will have no patience for poor Web performance, and will leave many merchants high and dry.
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In fact, the survey reveals that 92 percent of surveyed consumers have abandoned a website because of a disappointing Web service. 64 percent of shoppers will make only two attempts to purchase a product before bailing. But it doesn&rsquo;t stop there &ndash; 52 percent of shoppers will turn to a competitors website to buy a similar product and about one in three (32 percent) won&rsquo;t buy the product at all.
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&ldquo;Online shoppers are already searching for the best deals, and Cyber Monday sales are expected to exceed last year&rsquo;s $1.25 billion record,&rdquo; said Ronnie Ray, VP of Product Management for Ipswitch, the company behind the WhatsUp Gold suite of IT Management solutions. &ldquo;Inevitably, too many companies will fall victim to website downtime, failed transactions and lost sales.&quot;
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&quot;This is the most important time of the year for retailers, and poor Web sales will have a substantial impact on their bottom line,&quot; said Ray. &quot;They must monitor complete end-user experience in real-time and proactively address network issues to protect their business.&quot;</p>
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