Ion Television is an Americanbroadcast, cable, and satellitetelevision network that is owned by Ion Media Networks. The network first began broadcasting on August 31, 1998 as Pax TV, focusing primarily on family-oriented entertainment programming; it rebranded as i: Independent Television on July 1, 2005, converting into a general entertainment network featuring mainly recent and older acquired programs; the network adopted its current identity as Ion Television on January 29, 2007.

Ion Television is available throughout most of the United States through its group of 60+ owned-and-operated and affiliated stations, as well as through distribution on cable and satellite providers; since 2014, the network has also increased affiliate distribution in several markets through the digital subchannels of local television stations owned by companies such as NBCUniversal Owned Television Stations and Media General where the network is unable to maintain a main channel affiliation with or own a standalone station, for the same purpose as the distribution of Ion's main network feed via cable and satellite. The network's stations cover all of the top 20 U.S. markets and 37 of the top 50 markets.[1]

The network's original logo as Pax TV, used from August 31, 1998 to June 30, 2005. An initial version (as well as a prototype logo used prior to launch) featured a dove above the "X."[2]

The network was originally founded by Lowell "Bud" Paxson, co-founder of the Home Shopping Network and chairman of parent company Paxson Communications (the forerunner to the current Ion Media Networks).[3] It was originally to be called Pax Net, but was renamed Pax TV (often referred to as simply "Pax") – a dual reference to its founder and corporate parent, and the Latin word for "peace" – shortly before its launch. Paxson, who felt that television programs aired by other broadcast networks were too raunchy and not family-friendly enough, had decided to create a network that he perceived as an alternative. Since the new network would focus on programming tailored to family audiences, Pax TV maintained a considerably more conservative programming content policy than the major commercial television networks, restricting profanity, violence and sexual content; accordingly, many of the network's acquired programs were edited to remove sexual and overt violent content, while profane language was muted.

Most of the network's initial affiliates were Paxson Communications-owned affiliate stations of the Infomall TV Network (inTV), a network launched by Paxson in 1995 that relied mainly on infomercials and other brokered programming.[4] During the late spring and summer of 1998, a half-hour preview special hosted by former Waltons star Richard Thomas, featuring interviews with Lowell Paxson about Pax's development and initial programming, aired on inTV stations slated to become charter outlets of the new network.

Pax TV launched on August 31, 1998,[5][6] with the network's initial schedule being much larger in scope than it would be in later years. At launch, Pax aired general entertainment programming on weekdays from 12:00 p.m. to 12:00 a.m. and weekends from 4:00 to 11:00 p.m. Eastern and Pacific Time. Through an agreement with DIC Entertainment, its schedule also included a children's program block called "Cloud Nine" on Saturdays from 6:00 to 11:00 and Sundays from 7:00 to 9:00 a.m. Eastern and Pacific.[7][8] In addition, the network aired religious programming through time-lease agreements with The Worship Network (which aired its overnight programming on Pax seven nights a week) and Praise TV (featuring Contemporary Christian music and other faith-based programs aimed at teenagers and young adults, which aired on Friday and Saturday late-nights from 12:00 to 3:00 a.m. Eastern and Pacific until 2000). The remainder of the schedule was filled by paid programming.

In September 1999, NBC purchased a 32% share of Paxson Communications for $415 million in convertible stock, with an option to expand its interest to 49% by February 2002, pending changes in ownership regulations set by the Federal Communications Commission (FCC) that would allow it to acquire additional television stations.[9] NBC later sold its share in the network back to Paxson in November 2003.[10]

In lieu of a national news program, in 2000, Paxson Communications signed an agreement with Jackson, Mississippi-based WeatherVision – which mainly produces weather forecast inserts for television stations in certain markets that do not operate an in-house news department or maintain a news share agreement with another local station – to produce Tomorrow's Weather Tonight, a five-minute national forecast segment that aired Monday through Friday nights at the conclusion of Pax TV's entertainment schedule. Starting in 2001, many Pax stations also entered into news share agreements with a local major network affiliate (mostly involving NBC-affiliated stations, though some involved an affiliate of ABC or CBS) to air tape-delayed broadcasts of evening, and in some markets, morning newscasts from the partner station; in a few cases, the agreement partner produced live newscasts for the Pax station (as examples of the latter, NBC affiliate WTHR in Indianapolis produced a prime time newscast for Pax O&O WIPX-TV from February to June 2005, after CBS affiliate WISH-TV (now a CW affiliate) took over production of the newscast that WTHR had been producing for UPN affiliate WNDY-TV (now a MyNetworkTV affiliate) since 1996; Cleveland NBC affiliate WKYC-TV produced evening newscasts for WVPX-TV that focused primarily on that O&O's city of license, nearby Akron). In some cities, a major network affiliate also provided some engineering and other back office services for the Pax station.

In an effort to increase revenue due to low viewership and other financial issues, Pax gradually increased the amount of paid programming content on its schedule throughout the early 2000s, at the expense of its general entertainment programming. Infomercials and other types of brokered programs ultimately became the dominant form of programming during the network's broadcast day; by January 2005, the time that Pax TV had allocated to entertainment programs had been reduced to six hours on weekdays (from 6:00 p.m. to 12:00 a.m.) and five hours on weekends (from 6:00 to 11:00 p.m. Eastern and Pacific Time). Original programming was also affected by the network's programming changes; Pax TV was originally offering five or six new series each season. However, in 2003, the number of new series that aired on Pax dwindled to just two: Sue Thomas: F.B.Eye, which was cancelled in 2005, and Doc, which was cancelled in 2004 after Pax's international backer, Canadian broadcast network CTV, pulled out of producing the shows. The network seemingly recovered a year later when seven series made it to Pax's 2004–05 schedule.

On June 28, 2005, Paxson Communications announced that it would rebrand Pax as i: Independent Television, in order to reflect a new strategy of "providing an independent broadcast platform for producers and syndicators who desire to reach a national audience." After the transition was complete, the network would continue to air programming under its Pax brand on one of its digital subchannels over-the-air and on select cable providers (see below). Some media observers[who?] jocularly postulated that the i name was code for "infomercial", due to the overabundance of paid programming on the network's daytime and late night lineup.

The rebranding also resulted in several changes to its programming lineup: infomercials replaced overnight programming from The Worship Network, which began to carry its full 24-hour schedule on a fourth digital subchannel of local i owned-and-operated stations and affiliates until the network was dropped in January 2010; in addition, Tomorrow's Weather Tonight and rebroadcasts of network affiliate newscasts were discontinued the day prior to the rebrand on June 30, 2005 (though a few stations not owned by the network's parent company retained news share agreements with major network stations after that date, such as WBNA in Louisville, Kentucky, which continues to air newscasts from NBC affiliate WAVE as of January 2015[update]). The network shifted its format almost entirely to reruns of television series from the 1960s to the 1990s (such as Green Acres, Amen and Pax holdover Diagnosis: Murder) and feature films; reruns of former Pax TV series (such as Doc) and first-run episodes (and later reruns) of Pax holdover series America's Most Talented Kids were also included as part of the schedule. In turn, the network adapted its programming content standards to those similar to other broadcast networks. During the 2005–06 season, the network launched only one new series, the teen drama Palmetto Pointe, which only lasted six episodes; the network went entirely to a lineup of reruns for the 2006–07 season (except for Health Report and Ion Life specials).

In November 2005, NBC Universal was granted a transferrable option to purchase a controlling stake in Paxson Communications.[citation needed] Had this option been exercised, NBC would have acquired approximately 63 i owned-and-operated stations (though this could have resulted in a forced divestiture of either i or Spanish language network Telemundo, which NBC had acquired in April 2002 (prior to its merger with Vivendi Universal), along with the divested network's O&Os due to FCC rules that prohibit broadcasters from owning more than two television stations in the same market unless there are either a minimum of 20 full-power stations in the market or one of the stations is a satellite). As part of the agreement, Lowell Paxson stepped down from his position as chairman of Paxson Communications. In April 2006, published reports surfaced that i owed more than US$250 million to creditors.[11]Standard & Poor's reported a much higher debt in March 2008, owing $867 million to creditors and having a bond rating of CCC+/Outlook Negative.[12]

According to a statement on its website,[13]DirecTV planned to terminate its carriage agreement with i in February 2006. The satellite provider cited that "most of [i Network's] programming consists of infomercials and other promotional shows", despite an earlier promise by network executives that it "would consist of general, family-oriented entertainment". To appease DirecTV management, the network decided to drop some infomercials and shopping programs, and replace them with older public domain programs and cancelled Pax TV original series. The network and its stations were expected to be removed from the service by February 28, 2006. However, DirecTV and Ion Media Networks reached a new carriage agreement that May.

Ion Television logo used from January 29, 2007 to September 7, 2008. This logo still serves as the corporate insignia for Ion Media Networks, while a green-tinted version serves as the logo for Ion Life.

On January 29, 2007, the network changed its name again to Ion Television (its parent company was concurrently renamed Ion Media Networks). Days after the rebrand, California-based entertainment group Positive Ions, Inc. filed a trademark infringement lawsuit against Ion Media Networks, claiming that the network stole the "Ion" branding.[14] Positive Ions had registered trademarks on the word "Ion" and had used the mark commercially since 1999. On May 14, 2007, Positive Ions filed for an injunction that, if granted, would have required Ion Media Networks to change its name once again; this injunction was never granted in court.

On May 1, 2008, Ion Television held an upfront presentation announcing its programming for the 2008–09 season at the New York Public Library in Manhattan. In addition to the announcement of its programming acquisitions, the network unveiled a new logo (a wordmark that incorporated a positive ion symbol as a pseudo-period next to the "ion" typeface) and slogan for the network, "Positively Entertaining" (a form of wordplay, as ions are atoms or molecules that have a positive or negative electrical charge).[16] With the September 8, 2008 rebrand, the network also retooled its focus, emphasizing the key demographic of adults between ages of 18 and 49, and airing more recent acquired programming aimed at younger audiences (such as Boston Legal, NCIS and Criminal Minds).

By this point, the network shifted its programming to feature extended blocks of its acquired series (which consist mostly of drama series, with sitcoms becoming an increasingly less integral part of the schedule); it also began a gradual expansion of the amount of hours devoted to entertainment shows, starting with the addition of a two-hour block of programming in the late afternoon (from 4:00 to 6:00 p.m. Eastern and Pacific) in January 2008, and expanding further into the daytime and late fringe/early graveyard periods over a five-year span (however, this resulted in the network increasing its reliance on regularly scheduled marathon-style blocks of a relatively small inventory of programs in lieu of acquiring a much larger lineup of series to fill out the schedule). More recent theatrically released feature films were also added to the lineup, alongside older movie releases from the 1980s and 1990s. In April 2009, it was announced that Ion Media Networks was once again facing balance sheet problems. The company disclosed that it was in discussions with lenders on "a comprehensive recapitalization" of its balance sheet, translating to an effort to restructure its considerable debt, which, according to The Wall Street Journal, stood at $2.7 billion as of April 2009.

Ion Television logo used from September 8, 2008 to March 3, 2013; the current logo is a modified version, which among its alterations, omits the positive ion symbol.

On May 19, 2009, Ion Media Networks filed for Chapter 11bankruptcy protection, putting the Ion network under bankruptcy for the second time in its history; it had reached an agreement with holders of 60% of its first lien secured debt that would extinguish the entirety of its $2.7 billion legacy debt and preferred stock, and recapitalize the company with a $150 million new funding commitment.[17] On July 15, 2009, RHI Entertainment entered into a settlement agreement to resolve a dispute with Ion Media Networks, which resulted in the termination of a programming distribution agreement between RHI and Ion.[18]

In November 2010, Ion Television began airing its first made-for-TV movies, in the form of Christmas-themed films that air between the weekend after Thanksgiving (airing the weekend before that holiday in 2013) and Christmas Day, with up to five films premiering each year on the network; although they are advertised as "original movies" in on-air promotions (the 2012 film Anything But Christmas is the only movie aired to date in which Ion Television had actually held a production interest), most of the films are produced by independent film and television studios such as Hybrid, LLC, The Cartel and Vancouver-based Marvista Entertainment without the network's financial involvement (Ion does not maintain exclusivity to most of the films, which are also distributed via syndicated film packages or carried by other networks such as MundoMax); the network extended these themed made-for-TV movies to other holidays in 2015, with the premieres of the romance films Meet My Valentine (which aired as part of the network's Valentine's Day programming slate) and You Cast a Spell on Me (which aired as part of its "Wicked Week" Halloween block).

On August 24, 2011, Ion Television and Penske Media Corporation announced the launch of Entertainment News Television (ENTV), an original multi-platform breaking news service, which consists of content mainly from the resources of Hollywood Life and entertainment news website Deadline.com; Ion Television also broadcasts entertainment news inserts from ENTV that air in-between certain evening programs.[19][20]

Ion Television operates on a 126-hour network programming schedule, which it adopted in January 2015. It provides general entertainment programming to owned-and-operated and affiliated stations daily from 9:00 a.m. to 3:00 a.m. Eastern and Pacific Time (the entertainment programming schedule starts four hours later and ends two hours earlier from Christmas to New Year's Day, with paid programming filling the remaining vacated hours). A children's programming block known as the Qubo Kids' Corner – which features programs compliant with FCC educational programming requirements – airs for three hours each Sunday at 9:00 a.m. Eastern and Pacific Time. All other time periods are filled with religious programming or infomercials.

Ion owned-and-operated stations and affiliates also provide limited local programming on weekday mornings to fulfill public affairs guidelines, which range from entirely local productions to Ion Life-sourced programs within which commercial slots are instead devoted to local physicians or experts giving locality-specific health advice or advertising their services. Ion also serves as the over-the-air broadcast distribution point for TiVo's Teleworld Paid Program, a weekly 30-minute compilation program – usually carried during the overnight on Wednesdays or Thursdays within the network's designated paid programming time – that is specifically coded to distribute program previews and device tutorials for TiVo's digital video recorders.

The network broadcasts feature films released between the 1980s and the 2000s under the banner "Ion Television at the Movies," which fill the majority of the network's Sunday afternoon and evening schedule (holiday-themed made-for-TV films are also broadcast under the banner throughout the entertainment programming day on weekends between Thanksgiving and Christmas, as well as on Christmas Eve and Christmas Day regardless of where either holiday falls during the calendar week). Ion Television occasionally airs short hosted segments during its prime time lineup – particularly during film presentations – known as the "Ion Lounge," a lifestyle segment used mainly to advertise a company's product within the featured program's commercial breaks.

In the recent past, Ion Television has aired a limited number of comedy or comedy-drama series that were cycled on-and-off the schedule such as Monk, Psych and Married... with Children, with half-hour sitcoms used on certain occasions to fill scheduling gaps prior to the telecast of its late-morning film presentations (usually in the 11:00 a.m. Eastern and Pacific Time half-hour, if the succeeding film ran for at least 2½ hours) due to their erratic scheduling; the network shifted to a more exclusive focus on dramas as part of its series content in January 2015, although the network continues to carry comedic programming in the form of select feature films aired within the "Ion Television at the Movies" block.

Ion's current method of running predominately syndicated programming is very similar to the international model of broadcasting used in Europe, Canada, Latin America, Asia and Australia, which mixes imported and syndicated shows with original programming – a model used only in United States broadcast television by digital multicast services (particularly those that specialize in acquired programs such as MeTV), smaller English language entertainment-based networks (such as America One) and networks broadcasting in languages other than English (such as Univision and Telemundo). The major commercial broadcast networks in the U.S. – ABC, NBC, CBS, Fox and The CW – carry first-run programs produced for the network, while leaving the responsibility of acquiring shows from the syndication market to their owned-and-operated stations and affiliates to fill time not allotted to network and, where applicable, locally produced programs (MyNetworkTV, which is somewhat similar to Ion Television in its format, mixes elements of both models as acquired programs are supplied both during prime time by the service and by its stations at all other times). A limited number of non-Ion-owned stations that are merely affiliated with the network (such as Louisville outlet WBNA) do carry additional local or syndicated programming that, in some instances, pre-empts certain programs within the Ion master schedule.

In 2006, Ion Media Networks reached several programming deals, two with major programming suppliers that were announced within a week of each other, and another that among other things would bring original programming to Ion Television's lineup. On June 27, 2006, Ion Media announced a comprehensive programming deal with Warner Bros. Television Distribution, which gave it the broadcast rights to movies and television series owned by the company.[22] One week later on July 5, Ion announced a similar deal that resulted in the acquisition of broadcast rights to films and series distributed by Sony Pictures Television.[23] Starting in September of that year, series and feature films from both libraries were incorporated onto the network's prime time schedule (including Who's the Boss?, Designing Women, Mama's Family, Growing Pains, Green Acres, and The Wonder Years). However, these older series were later dropped when the network shifted towards more recent series. Ion also struck a library content deal with NBCUniversal, which gave it access to shows such as Alfred Hitchcock Presents.[24]

In September 2008, Ion Television reached a multi-year film rights agreement with Warner Bros. Television Distribution to broadcast more recent movies from Warner Bros. and its related studios. Meanwhile, three series from CBS Television Distribution were added to the schedule: NCIS joined the lineup in September 2008, while Criminal Minds and Ghost Whisperer were added to the Ion Television lineup in 2009. In January 2009, the network announced that it had acquired the broadcast rights to the Canadian drama series Durham County;[25] that show aired on the network for less than a year.

On January 21, 2011, Ion Television acquired the U.S. television rights to the Canadian drama series Flashpoint, which gave it first-run rights to the fourth season's final 11 episodes, after CBS aired that season's first eight episodes, as well as rights to air reruns of all episodes produced to date and thereafter;[26] Ion (along with the show's originating Canadian broadcaster, CTV) also renewed the series for a fifth and final season that aired during the fall of 2012.

In July 2011, Ion Television acquired the broadcast television rights to six films produced by Starz Media as part of its weekend film block (then branded as the "Big Movie Weekend"); the films started airing on the network in November of that year.[27] Ion also acquired the syndication rights to the USA Network series Psych and Monk from NBCUniversal; the two series respectively began airing in late 2011 and early 2012. House, also from NBCUniversal, joined the network in September 2012. In September 2011, Ion Television acquired the syndication rights to George Lopez[28] and Leverage.[29]George Lopez began airing on September 29, while Leverage debuted in July 2012; the former has since been dropped from the network, while the latter has been cycled on-and-off the schedule.

On October 4, 2011, Ion Television acquired the rights to the first two seasons of the Canadian drama The Listener for broadcast in 2012, with an option for future seasons through an agreement with Shaw Media (parent of the show's originating broadcaster, Global); the series would not join Ion's schedule until March 2014, by which time Ion Television had entered into a co-production arrangement for the program.[30][31] A similar deal reached in September 2014 with Entertainment One gave Ion the U.S. rights to the medical drama Saving Hope (which made its U.S. debut on NBC in the summer of 2012); Ion began airing first-run episodes and repeats of the series in October 2015.[32]

In December 2011, Ion Television acquired the syndication rights to Cold Case, which debuted in 2012. On June 25, 2012, Ion Television entered into a deal with WWE to air a new hour-long series titled WWE Main Event on Wednesday nights; the series debuted on October 3 of that year[33] and ran until April 2, 2014.

Prior to Ion Television's original launch as Pax TV in 1998, the network had reached an agreement with DIC Entertainment to produce a five-hour children's programming block called Freddy's Firehouse, to air on Saturday and Sunday mornings.[8][34] The block of animated series was instead launched on September 5, 1998 as "Cloud Nine," featuring a trio of winged teenage angels that hosted the wraparound segments that bridged breaks during the block's shows, which were mostly sourced from the DIC library.[7] "Cloud Nine" was discontinued in the spring of 1999, and was replaced by a new block under the title "Pax Kids".[35] Pax TV discontinued the "Pax Kids" block in September 2001; as a result, it became the first major commercial broadcast network in the U.S. that did not supply children's programming, and later one of only two until it restored a children's block in 2006 (UPN eventually joined it in this distinction after it dropped its Disney's One Too block in August 2003, following the termination of a programming agreement with Buena Vista Television).

On September 15, 2006, Ion Television debuted a weekly children's program block called "Qubo on Ion Television", through a partnership between Ion Media Networks, NBC Universal, the Nelvana unit of Corus Entertainment, Scholastic Media, Classic Media, and its subsidiary Big Idea Productions. The Qubo block originally debuted on NBC and Telemundo on September 9, 2006, with NBC's Qubo block initially being rebroadcast on Ion Television on Friday afternoons (making it the last weekday afternoon children's block to be carried by a major commercial broadcast network until 2010).[36] On January 4, 2015, the Qubo block on Ion was relaunched as the "Qubo Kids Corner," concurrent with the block's move to Sunday mornings.

As of October 2015[update], Ion Television has 52 owned-and-operated stations, and current and pending affiliation agreements with nine additional television stations encompassing 36 states and the District of Columbia.[39] The network has an estimated national reach of 60.63% of all households in the United States (or 189,453,097 Americans with at least one television set). Ion Television has the most owned-and-operated stations of any commercial broadcast network in the United States, reaching 65.1% of the United States (well above the Federal Communications Commission's coverage-based national ownership limit of 39%);[40] it is also the only American commercial broadcast network whose stations almost exclusively consist of network-owned stations, similar to the ownership model of many commercial broadcast networks in Europe, Canada, Latin America, Asia and Australia, and to a somewhat more expansive extent, many U.S.-based religious broadcast networks.

Ion Television's programming is available by default via a national feed that is distributed directly to cable and satellite providers in markets without a local Ion station (this contrasts with the major networks, which under FCC regulations, allow providers to import an owned-and-operated or affiliate station from a nearby market if no local over-the-air affiliate exists). In some markets, DirecTV carries a "placeholder" simulcast of the national modified feed of the network (for example, Los Angeles area viewers can watch Ion on both channels 30, via local O&O KPXN-TV, and 305).

In Pittsburgh, Pennsylvania, a deal by Paxson to buy WPCB-TV and trade it for secondary PBS member station WQEX was approved by the Federal Communications Commission, but rejected by WPCB-TV owner Cornerstone Television in a 2000 controversy; it would not be until November 2010 that Paxson's successor, Ion Media Networks, would successfully buy WQEX, which has since been converted into a commercially licensed outlet as Ion O&O WINP-TV.[42][43] In Charlotte, independent stationWAXN-TV carried some programming aired by the network during its original iteration as Pax TV from 1998 to 2000, but never maintained a formal affiliation. On September 29, 2016, Ion was added to WJZY-DT4.

In addition, in several other markets, Ion's predecessor was sold to another television station group to affiliate with a different English or Spanish language network, and through either a lack of channel space or interest in the network. Ion has not reappeared in those markets. These include:

In several markets, the station's city of license is considered outside the main portion of a market's metropolitan area. Such cases include Minneapolis–Saint Paul, where that area's Ion owned-and-operated station, KPXM-TV, is licensed to St. Cloud (60 miles (97 km) northwest of the Twin Cities); Detroit, where O&O WPXD-TV is licensed to Ann Arbor, Michigan (40 miles (64 km) west of Detroit), though its digital transmitter is located in Southfield, where the bulk of Detroit's television stations base their studios and transmitter facilities; Hartford, where O&O WHPX-TV is licensed to New London, Connecticut (located 40 miles (64 km) to the southeast); and Milwaukee, where O&O WPXE-TV is licensed to Kenosha, with its digital transmitter located at a tower farm on Milwaukee's north side (its former analog transmitter was located south of the city in Racine County). In the Cleveland market, Ion airs on Akron-based WVPX-TV, which had formerly targeted Akron, Canton and nearby areas as an ABC affiliate (then competing with the market's existing ABC station WEWS) prior to 1998.

Ion Television's stations have made notable use of "multiplexing", or splitting a digital broadcast television signal into separate subchannels. The network's stations usually carry up to six of these digital subchannels (in contrast with most other full-power stations, which usually carry a maximum of four channels over the same signal), each of which broadcast separate networks. Due to the bandwidth limitations caused by its carriage of multiple subchannels over a single broadcast signal, only the primary Ion network feed is transmitted in high-definition, even though most of its stations transmit two networks that operate HD simulcast feeds through their primary distribution on cable and satellite television.

Qubo is a children's television network that launched on January 8, 2007, and is carried on the second digital subchannel of Ion Television's stations. Its launch was announced on May 8, 2006, when Ion Media Networks, NBCUniversal, Nelvana, Scholastic Media, Classic Media (now DreamWorks Classics which would later be owned by NBCUniversal) and its Big Idea Productions unit announced plans to create Qubo as a multi-platform children's entertainment endeavor that would extend to a weekly programming block on Ion Television as well as NBC and Telemundo, and a video-on-demand service for digital cable providers.[48] Qubo features content from the programming libraries of each of the partners, though there was an early promise of each company producing a new series for the network each year; most of its programs are targeted at children ages 2 to 11, though its late night programming block "Qubo Night Owl" (which originally featured animated series from Qubo's partners and the Filmation library, but since August 2013 features a mix of animated and live-action series sourced solely from the distribution partners) is aimed at older teenagers and adults.

The network debuted on January 8, 2007.[49] Its initial format was composed of a four-hour block of shows that repeated six times a day, all featuring programming exclusive to the new channel; by 2010, the channel adopted a more traditional schedule featuring a larger array of programs. As a consequence to the pending launch of Qubo, the i secondary feed was replaced on i O&Os with a repeating promo loop in late September 2006. NBCUniversal dropped out of the venture in 2011, with NBC and sister network Telemundo replacing their Qubo blocks with their own E/I-compliant children's lineups programmed by PBS Kids Sprout (now Sprout, which is part-owned by NBCUniversal's corporate parent Comcast) that July, relegating Qubo's companion programming block exclusively to Ion Television; Ion Media Networks acquired the stakes of the remaining partners in the channel, which all retained distribution partnerships with Qubo, in 2013.

Programming on Qubo Channel and its companion Ion Television block account for all educational programming content on Ion's owned-and-operated stations, thus relieving the network from the responsibility of carrying programs compliant with Children's Television Act guidelines on its other subchannel services (especially the HSN and QVC subchannels, which by virtue of their primary cable and satellite distribution, are exempt from the guidelines).

Ion Life (originally named "iHealth" prior to its launch) launched on February 19, 2007, and is carried on the third digital subchannel of Ion Television's stations. The network mainly features health and lifestyle programs, as well as feature films on Sunday mornings and select weeknights (which consist mainly of those its parent network is scheduled to air during the given month as part of the "Ion Television at the Movies" block); some extreme sports programming previously aired on weekend evenings until July 2014. Much of Ion Life's programming consists of Canadian-imported programs, with some limited U.S.-produced programming. The network originally maintained a 24-hour entertainment schedule until 2013, when Ion Life added a limited number of infomercials in mid-morning and midday timeslots.

The Worship Network is a religious television network that was originally founded in 1992 to "create an atmosphere in the home to inspire and encourage a quiet time to worship God." When Ion Television launched as Pax TV in August 1998, Worship reached a time brokerage agreement with Paxson Communications to carry its overnight programming on the network. In 2005, Paxson and The Worship Network struck an affiliation deal in which Worship's 24-hour programming feed would be carried on a digital subchannel of Pax TV's stations. The Worship Network was carried on digital subchannels of Ion owned-and-operated stations (originally as a third digital subchannel, then moved to a fourth subchannel upon the launch of Ion Life) and in some cases, was used as an alternative to the main i/Ion network feed. On January 31, 2010, Ion Media Networks dropped The Worship Network from its stations.[50] However, it remains available worldwide through 250 broadcast affiliates.[51]

In April 2012, Ion Media Networks launched a new service known as Ion Shop (originally "iShop" prior to November 2012, and "ShopTV" thereafter, both are names used only by the PSIP identifiers on digital television tuners and converter boxes; there is no branding used by the channel itself); some Ion owned-and-operated stations, however, did not begin carrying the network until as late as that November. Carried as a fourth digital subchannel on Ion Television's owned-and-operated stations, it primarily carries informercials; until June 2013, Ion Shop also aired blocks of programming from Ion Life in some morning and late night timeslots.

On August 5, 2013, as part of a partnership between QVC and Ion Media Networks to expand the channel's broadcast television coverage, Ion Television began carrying the cable and satellite home shopping network via a fifth digital subchannel on most of its owned-and-operated stations. Although the network maintains a high-definition simulcast feed, QVC is transmitted in standard definition in order to preserve channel bandwidth to allow the primary Ion network feed to transmit in HD, with the normally letterboxed SD feed squeezed to full-screen in order to fit 4:3 television sets (preventing windowboxing of the subchannel on 16:9 sets). QVC is also broadcast on digital subchannels of low-powered television stations (mainly those not owned by Ion Media Networks) in selected areas, including in some areas where an Ion station also carries it. The channel's broadcast service is branded as "QVC Over the Air", with an accompanying on-screen bug appearing on the lower right corner of the screen during the network's programming. Some Ion-affiliated stations decline to carry QVC's programming, and some Ion Media-owned stations are unable to carry that network due to affiliation agreements between QVC and other broadcasters that existed prior to the Ion deal.

On November 18, 2013, Ion Television began carrying the Home Shopping Network via a sixth digital subchannel on most of its owned-and-operated stations, as part of a partnership with Ion Media Networks (both once controlled by Lowell "Bud" Paxson) to expand the channel's broadcast coverage. Although it has a high definition simulcast feed, HSN is transmitted by Ion stations in standard definition, due to the same digital multiplexing limitations that prevent QVC from being carried in 16:9 SD or HD. HSN has been widely available over-the-air throughout the United States since its inception – through stations that the network had owned prior to the 1998 reorganization of its Silver King Broadcasting group into USA Broadcasting (some of which were converted into general entertainment independent outlets, and were later sold to Univision Communications to form the charter stations of the present-day UniMás network), and had been mainly available on low-power television stations immediately prior to its subchannel-leasing agreement with Ion; HSN is carried on low-power stations in some markets where an Ion station also carries the network, though HSN's programming is exclusive to an existing affiliate in a few areas where both networks are present (such as Atlanta, where WPXA-TV simulcasts Telemundo affiliate WKTB-CD on its DT6 subchannel under a time-leasing arrangement, and W45DX-D carries HSN).

Separate national feeds have been made available to pay television providers Dish Network, DirecTV, Time Warner Cable, Comcast and Charter Communications, and Ion Television stations not owned by Ion Media Networks, featuring programming sourced from Ion Life in place of paid programming that airs on the main network. Prior to the launch of Ion Life, the Ion Plus feeds carried reruns of cancelled Pax original programs (such as Miracle Pets and Beat the Clock), as well as public domain movies and sitcom episodes (such as I Married Joan and The Beverly Hillbillies). The feeds used the Pax name and bug after the network's rebrand as i, until about September 2005.

Ion Television HD is a high definition simulcast feed that broadcasts in the 720p resolution format. On January 28, 2009, Ion Media Networks announced plans to launch an HD simulcast of Ion Television and convert the primary feed of its owned-and-operated stations to high definition by February 16.[52] However, on February 19, the company announced in a statement that the network's high definition conversion would be postponed until March 16, in order to avoid confusion with the then-pending digital television transition.[53] Nevertheless, Ion stations began to switch their main signals from 480istandard definition to 720p HD in late February, with most programs being pillarboxed by very dark blue bars instead of black ones. Ion Television broadcasts most of its programming in HD, with the exceptions of infomercials (which largely continue to be produced in standard definition by producer preference), certain feature films made before 2000 that the network does not have a 16:9 television cut available and some local programming carried by Ion stations that may be transmitted either in downconverted 4:3 or in a stretched 16:9 to fit widescreen sets.

Currently, Ion follows programming strategy similar to major cable networks, with majority of its schedule being filled by acquired broadcast and cable drama series, few original programs, holiday films and other original movies, and theatrically released movies sourced mainly from major film studios, with its entertainment programming schedule occupying 18 hours of its daily broadcast schedule. Ion Television, unlike other broadcast networks, does not necessarily allow its owned-and-operated stations and affiliates to air syndicated programming during the daytime and late night hours.

In the United States, syndicated programming accounts for a majority of the revenue of local network-affiliated and independent stations. Network programming (on stations that have a network affiliation), newscasts or other locally produced programs (if a station carries any), and infomercials make up the rest. Since paid programming once made up a relatively sizable portion of Ion's schedule (prior to 2008), the benefit is that it provides the main source of revenue. However, this is also a drawback as, in the past, Ion had relied more on infomercials rather than sitcoms and dramas; sponsors of television series often have qualms about their message being lost on stations whose primary content is infomercials and other paid programming. Ion Television's reliance on mostly paid programming has decreased since the late 2000s, as a result of the network's expansion of entertainment programming to additional daytime and late night timeslots, and in particular, the later creation of the infomercial-dedicated subchannel service Ion Shop. Ion Television stations also lack locally produced programming; most of its stations had aired newscasts from other local network-affiliated stations until the rebrand as i, and have even produced their own community affairs shows; however, local programming has since become virtually non-existent on most of Ion's O&Os and affiliates.

As a result, there are a small number of stations (such as former affiliate WKFK-LD in Pascagoula, Mississippi) that maintain dual affiliations with both Ion and another smaller network, usually either America One or MyNetworkTV. In early 2006, it was announced that the i stations in Memphis, Tennessee (WPXX-TV), Rapid City, South Dakota (KKRA-LP) and Greenville, North Carolina (WEPX-TV, as well as its satellite WPXU-TV in Jacksonville, North Carolina) would add programming from MyNetworkTV in September 2006, causing preemptions of i programming during prime time due to the stations' programming commitments to carrying the MyNetworkTV schedule. This blow came after i lost some affiliates in New Mexico, New York and Illinois entirely (although the New York station, WWBI-LP in Plattsburgh, subsequently rejoined the network after a sale that resulted in the affiliation change fell through). In late September 2009, a year after Ion Media Networks purchased WPXX and WEPX/WPXU from Flinn Broadcasting, those stations resumed carrying Ion Television full-time as they disaffiliated from MyNetworkTV as a result of the network terminating its existing affiliation agreements due to its conversion into a programming service. NBC affiliate WITN-TV took over the MyNetworkTV affiliation for the Greenville, North Carolina market, placing it on a digital subchannel; Memphis CW affiliate WLMT, meanwhile, picked up only WWE SmackDown in place of WPXX (that station would also add MyNetworkTV on a digital subchannel in a dual affiliation with MeTV).