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Storytellers! Underestimate the power of fandom at your peril. If a storyteller has done his or her job right, they have created a rich story world complete with canons, tropes and multiple layers of mythology- a world that is ripe for hijacking and take over by the fans. From alternate universes to slash fiction and additive fan created canon the relationship between the storyteller and the fan enabled by technology has become more and more complex and can best be described as one of “frenemies”- “friend + enemy”. What represents a victory to the fan may represent a loss of control to the storyteller. So how does a storyteller manage a fan community that may know more about the story world then they do? Who owns the IP? Is fandom like nuclear power that can be used for good or evil? We’ll venture deep into the fan underworld with a panel that breathes the air and serves the Kool-Aid.View official listing on sxsw.com

VP, Social Media & Performance MktgHBOSabrina Caluori is vice president, Social Media and Performance Marketing, for Home Box Office, responsible for HBO’s enterprise social media strategy including the execution of social marketing tactics for over 40+ HBO and Cinemax programming... Read More →

CEOThe Opportunity Management Company IncBrian Seth Hurst is a solutionist. He combines a deep knowledge of brand, markets, storytelling and audience behavior to discover, exploit and manage new opportunities brought about by dynamic change at the intersection of content, technology... Read More →

Exec DirThe Harry Potter AllianceAndrew Slack co-founded the Harry Potter Alliance (HPA). Under his leadership, the HPA has created over 130 chapters internationally, sent five cargo planes to Haiti, built libraries across the world, and continues to advocate for equality, media reform... Read More →