This half-day conference takes place on Thursday 3rd May 2012 in central London featuring the leading thinkers in the space including Nathalie Nahai, winner of Social Media Week London's Speaker of the Week award.

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Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.

Whilst ROI remains top of the agenda, raw analysis of the numbers only provides a top-line insight. The cream from this proverbial vat of data, is how people behave both individually, as a group and the dynamics of influence within these fluctuating groups.

Building on the debate from the first event, this half-day conference provides a chance to delve into the area in more detail with an exciting line-up of experts from both academic and marketing worlds, bringing together theory and practice with plenty of time to quiz the speakers.

Further event information including speakers, programme and timings will be announced next week. To keep up-to-date sign-up for the free Chinwag newsletter and follow @Chinwag on Twitter.

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Updated Chinwag Profiles

Nathalie NahaiThe Web PsychologistPioneering the new field of Web Psychology, Nathalie studies the effects of (and interactions between) our digital environment and our social and cognitive processes. She is currently writing a book on the Secrets of Online Influence for Pearson.

Craig SullivanGroup eBusiness Manager, BelronCraig has been blending usability, customer insight, analytics, multi-variate testing, emotion, psychology and optimisation techniques for 11 years. He has built teams, run projects or used conversion voodoo on the likes of John Lewis, LOVEFiLM, Ocado, Waitrose and Zoopla.

Jonny BentwoodHead of Analyst Relations and Strategy, EdelmanJonny created TweetLevel, BlogLevel and the Social Media Index and is the author of a white paper focussing on the psychology of online influence. His work has featured on CNN, Sky News, the BBC, Reuters, the Guardian, Mashable, AdAge, The Next Web and ReadWriteWeb.

William HighamTrends Forecaster and CEO, The Next Big ThingAuthor of popular guide to trend forecasting 'The Next Big Thing' (Kogan Page, 2010), William is one of Britain’s leading consumer trend authorities, an expert in innovation strategy and a predictor of consumer change.

Benjamin EllisCo-Founder, SocialOpticBenjamin is a social technologist and serial entrepreneur, involved in the online world since the mid 1980s. He has worked with Cisco Systems, Juniper Networks in Silicon Valley, and on projects with Microsoft, IBM and Motorola.

Cambridge Personality ResearchCambridge Personality Research is a spin-out business of the Psychometrics Centre of Cambridge University, which has a research-based model to predict the personality of any Facebook user. The company has worked on Facebook ad campaigns to create targeting segments based on psychological categories.

Martin TalksPresident, Digital, DraftfcbA serial enterpreneur who recently sold his agency Blue Barracuda to Draftfcb, Martin is now Global Digital Lead for the Draftfcb Group of companies and has launched a new digital agency in Dubai. He curates a website on the increasing merger between Man and Machine.

Elizabeth KessickHead of Insight, JustGivingElizabeth helped transform JustGiving from a tiny start-up in 2001 into becoming the world's largest online fundraising community. As Head of Insight she’s responsible for understanding the behaviour and needs of JustGiving’s 13 million + users.

Stuart Battersby & Matt PurverCo-Founders, ChatterboxChatterbox is a Conversation Platform that helps brands streamline their social media engagement. Stuart holds a PhD in Human Interaction and a background in Computer Science. Matt has 20 years experience of research and development in commercial and academic areas.

Dr Barbie ClarkeFounder and Managing Director, Family Kids and YouthBarbie is an international youth researcher and a BACP trained child psychotherapist who was formerly Director of the Family division of GfK NOP. Currently Family Kids and Youth is working on several studies that are looking at children’s interaction with social media.