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Kings and Jesse James Strike Deal

Kings fan Jesse James and West Coast Choppers will design a Kings specific lifestyle clothing line.

LOS ANGELES – The Los Angeles Kings and TV star/entrepreneur Jesse James of West Coast Choppers have reached agreement on a new multi-level marketing partnership, the Kings announced Friday.

To help kick-off the new partnership, James will unveil his new Kings-specific lifestyle clothing line at the Team LA store at STAPLES Center on Saturday, Nov. 28, as part of that night’s Kings-Chicago Blackhawks game. The new line of men’s, women’s and children’s casual shirt-wear will be available at the event and features more than 12 different varieties of style and design. During the event, James will meet fans and sign autographs at the store from 6:15 – 7:15 p.m.

To view elements of the special lifestyle clothing line – which will only be able to be purchased at the Team LA store at STAPLES Center, click here.

“I’ve always been a huge supporter of the Kings, and my family and I have been going to the games for almost 20 years now,” said James, a long-time Kings season ticket member. “It just made sense to incorporate some West Coast Choppers style to the Kings brand and solidify our partnership even further.”

James and Luc Robitaille, Kings President of Business Operations, are scheduled to be available for interviews to discuss the launch in the Chick Hearn Press Room on November 28 during the first intermission.

Said Robitaille: “Jesse is a long time friend and a great supporter of the LA Kings and NHL Hockey. We admire the Jesse James and West Coast Choppers brand and are really excited about our new strategic partnership. This new clothing line is very unique and I know Kings fans will immediately connect with it.”

In addition to the lifestyle clothing line, James will write a monthly blog on LAKings.com and his lifestyle clothing line will be featured in three special Kings Vision videos. Another of James’ merchandise lines – Jesse James Industrial Workwear – will be featured in an on-ice dasher board for all Kings games at STAPLES Center.