These Stunning Transgender Models Are The Face Of An Awesome New Fashion Campaign

"We couldn’t help to ask ourselves how the traditional fashion gaze can change if we keep the same normative crew behind the camera."

Caitlyn Jenner ushered in a whole new era in transgender visibility. And the fashion industry is taking notice, too.

American Apparel and Givenchy are among a number of fashion companies employing transgender models as the face of their campaigns or to strut their stuff on the catwalk. Now, one other clothing label is doing the same, with a twist.

H&M-owned fashion label & Other Stories has made these transgender models the face of its latest advertising campaign.

"The fashion world is embracing transgender models and we think that's great," Hildén-Bengtson said, according to Time. "But we couldn't help to ask ourselves how the traditional fashion gaze can change if we keep the same normative crew behind the camera. So we invited five amazing creatives, all transgender, to make our latest story."