Friday infographic: Rating Snapchat's marketing potential

This week’s infographic is a short and snappy way for brands to decide whether they should be building a presence on Snapchat.

Produced by US-based digital agency, FlightPath, the infographic points out Snapshot has 30 million users, 80 per cent of which are between 18 and 25 years of age, making it a key social platform for brands. In addition, Snapchat claims to have 700 million photos and videos posted on a daily basis.

However, just because it exists, should brands be making the effort? Not necessarily. The quiz-based infographic asks marketers a series of questions to determine whether they have the resources – and consumers for that matter – to make Snapchat worth the effort.

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In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.

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