3.
MENU AND MEAL
Flavorful, diverse and unique are just a few words to describe the menu. The
entrepreneurs and Drexel Campus Dining’s chefs crafted each dish carefully
to showcase their brands’ most popular foods. The menu showcased
several preparation styles, including braised, grilled, and steamed. From
authentic samosas to aged dried bacon, all items were presented as action
stations, allowing guests to customize their plates. In the spirit of the City of
Brotherly Love, each guest was personally welcomed and received a menu
highlighting the entrepreneurs’ dishes, which emphasized the availability of
the campus Registered Dietitian to answer specific inquiries.
54

7.
THEME DEVELOPMENT
AND EXECUTION
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Drexel Campus Dining’s Love Local event was based on the idea of
an “Urban Garden.” Upon arrival, guests were transported into a new
destination considerably different from the dining center they are
accustomed to. At entry, guests were greeted with displays of fresh fruits
and vegetables, greenery and event lighting, each lending itself to an urban
garden aesthetic. Tables were adorned with a sustainable cling featuring a
word cloud customized for the event or a recycled plastic bottle table cloth.
Serving stations offered unique plating methods ranging from self-serve to
made-to-order, allowing guests to customize their plates as they pleased.

8.
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Located in the heart of the fifth largest city in the
United States, Drexel Campus Dining embraces
its stance on social responsibility and the
environment. Drexel’s Love Local event, together
with the West Philadelphia Proud campaign,
were created to support and promote pride in our
workforce and surrounding community.
Drexel Campus Dining
Powered by Sodexo Magic
3210 Chestnut Street
Philadelphia, PA 19104

9.
Sustainability
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DID YOU KNOW
• tablecloths are made from 100% recycled
plastic bottles
• Serviceware is 100% compostable
• all fruits and vegetables are sourced locally
• Menus and other collateral are printed
on 100% recycled paper
• Our goal is to reduce food waste
and support our community through
better sustainable practices
Sustainability is important to
Drexel Campus Dining and we
know that it is important to
our guests, as well. To further
demonstrate on the Love
Local event theme and green
efforts, informational cards
were placed at the tables
within the dining center.
To support the event’s theme on localism,
the Handschumacher Dining Center was
transformed into an urban garden space
with fresh greenery displays and décor
featuring familiar local monuments.

10.
1918
As a nod to Philadelphia’s
Reading Terminal Market,
entreprenuers were placed at
different stations throughout
the servery. Special details
included ice cream served
directly from Little Baby’s
tricycle cart and grab-and-go
dessert stations customized
by local favorites, Smackaroons
and Red Fox Gourmet.

11.
MARKETING AND
MAKING IT SPECIAL
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Drexel Campus Dining believes the key to a successful event is through
strategic marketing and effective promotion. The marketing team
utilized both direct and indirect methods of marketing through social
media, digital displays, and print collateral for the Local Love event. All
advertising efforts were created in a unified aesthetic, featuring the
Philadelphia skyline, blue skies and green fields. As a special touch,
wooden coins were provided to guests upon entry which allowed them
to vote on their favorite menu offering. This friendly competition allowed
entrepreneurs to interact with guests to earn more coins at their station.

12.
2322
Dairy Free Artisanal Coconut Delights Made in
Philadelphia.
Coconut is the New Black!
It has emerged in many of
our markets in a variety
of forms. Its inclusion in
personal care products
are rendering radiant
bodies inside and out, and
its health benefits are
frequently published in
magazines and blogs.
Founded by Claudia Baudo
in 2013, smackaroons are a
hearty, ready-to-eat coconut indulgence. Our ingredient-
driven process yields unique, balanced, and flavorful
profiles that are both dairy free and preservative free!
SMACKAROONS
SMACKAROONS.COM
WEDNESDAY, MARCH 11, 2015
5:00 P.M. - 8:00 P.M.
HANDSCHUMACHER
DINING CENTER
3210 CHESTNUT STREET
PHILADELPHIA, PA 19104
CELEBRATING THREE COMMUNITY PILLARS
SUSTAINABLE PRACTICES, LOCAL ENTREPRENEURS
AND WEST PHILADELPHIA PROUD
ENJOY THE FLAVORS, CUISINES AND CULTURES
OF WEST PHILADELPHIA.
JOIN US FOR AN EVENING CELEBRATING THE
FLAVORS, CUISINES AND CULTURES OF
WEST PHILADELPHIA.
CELEBRATING THREE COMMUNITY PILLARS
SUSTAINABLE PRACTICES, LOCAL ENTREPRENEURS
AND WEST PHILADELPHIA PROUD
WEDNESDAY, MARCH 11, 2015
5:00 P.M. - 8:00 P.M.
HANDSCHUMACHER DINING CENTER
3210 CHESTNUT STREET, PHILADELPHIA, PA 19104
WEDNESDAY, MARCH 11, 2015
5:00 P.M. - 8:00 P.M.
HANDSCHUMACHER
DINING CENTER
Using our distinct theme
design, invitations, banners,
and posters were created to
promote our event.
Promotional collateral
was created for
each entrepreneur
showcasing their
brand and story.
Each banner was
placed by their station
throughout the
Handschumacher
Dining Center.

14.
26 27
Between the unique food,
imaginative decorations
and interactive contest, we
received a plethora of positive
reactions from our guests!

15.
2928
“
”
This should definitely
happen once a month!
Or once a week!
– Stella H.
“
”
People were telling
me to go to the Hans
for dinner tonight!
– Jenna M.
“
”
My taste buds were
dancing. I loved the
feel in here tonight.
– Avery M.
“
”
It was a cool idea. The
food and decorations
were really great.
– Alanna D.

16.
OTHER CONSIDERATIONS
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Drexel Campus Dining is West Philadelphia Proud, with more than 38%
of the team residing in the area. The team played an essential role in
helping the entrepreneurs prepare and serve their dishes. The event was
a tremendous success with an overall transaction increase of 32%. Drexel
Urban Growers, a student group focused on urban gardens, as well as
a student photographer were actively involved. The “wow” of the event
was emphasized through the transformation of the dining center into an
urban garden. With unique execution and flavorful dishes, we captured the
surprise and excitement of our guests.

18.
3534
Drexel Campus Dining’s front line team was
essential in bringing our event together and
making it happen by working in conjunction with
each entrepreneur to create their signature dish
followed by serving their dish. The entire Drexel
Campus Dining team came together for an
even focused on the community in which we
live, work and play.

19.
3736
Weigh the Waste
5
PM
POUNDS
OF WASTE
6
PM
POUNDS
OF WASTE
7
PM POUNDS
OF WASTE
8
PM
POUNDS
OF WASTE
POUNDS
OF WASTETOTAL
BETWEEN 5PM AND 8PM
POUNDS GUESTS
OFFOOD
WASTED
WAS
DINNER
ATE
THEQUESTIONIS
HOW CAN WE GET THAT
NUMBER
TO
ZERO?
Weigh the Waste
BETWEEN 5PM AND 8PM
Weigh the Waste
Drexel Campus Dining’s
sustainable efforts did not
stop at ingredients, décor and
promotional materials. Each
guest received a compostable
plate, cup and cutlery to use
throughout the event. When
guests finished their meals,
the dining team weighed the
waste! Edible and non-edible
items were separated and
compost was made in order to
better our environment.
0
105
70
65
240
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