OUR CASE STUDIES

What if you could take a few simple steps to protect your children from hidden dangers in and around your home, would you do it? It is a rhetorical question, because what parent would not do whatever they had to do to protect the lives and safety of their most treasured possessions? Yet, the fact is, many parents do not do basic things to ensure their children are not endangered in their own home, including drowning in pools or being badly injured by furniture toppling over on their youngsters.

Helping Our Veterans – DAV – Disabled American Veterans

Even as the total population of America’s veterans shrinks, increasing numbers of U.S. troops have left the military with damaged bodies and minds – a large pool of disabled veterans that will cost the country billions of dollars for decades to come.

Underage drinking continues to be a national public health issue in the United States, especially among adolescents. Alcohol is the most widely used substance among America’s youth, contributing to the three leading causes of death among 12- to 20-year-olds: unintentional injury, homicide and suicide. Further, underage drinking has severe consequences, many of which parents may not be fully aware, such as injury or death from accidents; unintended, unwanted, and unprotected sexual activity; academic problems; and drug use.

Improving Your Local Communities – Volunteers of America

Sometimes when distributing a PSA campaign, the stars are all in alignment. The quality of the creative production is excellent…the PSA was produced in various lengths…it has a local angle….it involves both young people, as well as sports mentors, and it was sponsored by a very respected national human services organization. When you get a PSA with these qualities, then you know it is going to be a hit with the media.

Stephen Maroon

Peace Corps

Former Marketing Manager

I worked with Goodwill Communications for 5 years when managing the PSA campaigns for the Peace Corps. During the seven years that Goodwill Communications distributed Peace Corps PSAs, we generated 782,000 leads, and 18,028 Volunteers actually joined. While there was an active direct mail program and college recruiting efforts during this time, paid advertising was minimal, meaning that PSAs contributed to the lion’s share of recruiting leads. What more can I say about their work?

Thomas Rash

Creative Services Department U.S. Navy Recruiting Command

Director

I managed the Audio-Visual Department for the Navy Recruiting Command when Goodwill Communications was hired to revamp our entire PSA program in 1985. They did an incredible job in terms of lowering our costs, developing more strategic distribution plans, re-positioning our PSAs to get more airtime, and using new tools to evaluate impact. Because they have experience in paid advertising – which very few distributors have – that helped us to integrate the PSA program into our overall advertising program and attain our recruiting goals.