Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

In this session we will look beyond what miva and stock module customization can do for your store. These days consumers are exposed to performance standards, features and functions on mainstream internet retailer websites (rei.com, target.com, sears.com, etc) and they have the same expectations when they get to your store. Part of running an expanding business, means at some point you need to add automation to the process, or custom solutions to meet your needs. While developing these solutions could cost millions, there are tools available to smaller merchants now that bring the powerful features of mainstream sites to small businesses like yours. This panel of experts will explain their vision for SaaS and integrating with Miva. On this panel you will find a collection of the top Miva developers and hosting companies together in one place.

1.
twitter #mmconf | @fuze
Miva Conference 2010 | session two
When out of the box isn t enough.
When out of the box isn’t enough
a three segment track presented by
Bryan Landaburu (@fuze)
President
Fuze

2.
twitter #mmconf | @fuze
Recap of session one
Recap of session one
If you joined us, then you saw some of these solutions in play.
If not, welcome.

6.
twitter #mmconf | @fuze
What exactly is SaaS?
• The Acronym means • In practice it means
Software as a Service – nothing to install
• I
In actuality, it is similar to
t lit it i i il t – limited maintenance
limited maintenance
leasing functionality – uptime reliability
– easy to integrate
• Almost every industry has
y y
– easy to cancel
SaaS solutions
(if you aren't happy)
• Gaining validity and – huge feature set
popularity because of the
l it b f th – rapid deployment
progression of web
technology

13.
twitter #mmconf | @fuze
What is FUZEblox?
What is FUZEblox?
and why did we build it?
y

14.
twitter #mmconf | @fuze
FUZEblox defined…
• FUZEblox is a loose framework of modular content management
functions, which are assembled a la carte for your specific needs,
functions which are assembled a la carte for your specific needs
including and especially the ability to have a robust, fast, secure
CMS that lives side‐by‐side with your Miva Merchant store.
• Here’s where it fits…

24.
twitter #mmconf | @fuze
Why is Site Search so important for online retailers?
Site Search is critical to the online shopping experience:
According to MarketingSherpa:
Visitors spend an average of 8 seconds before deciding whether
to remain on a website
60% of merchants find site search optimization to be the second most
effective way to boost sales (the first is showing the customer's basket
contents on all pages)
43% of visitors to online retail sites say the very first thing they do is
type the name of the product or category they're shopping for into
the search box
Forrester projects that 47% of online retailer revenue comes from
repeat customers

26.
twitter #mmconf | @fuze
Why is Site Search so important for online retailers?
The
Th percentage of shoppers who use site search typically range f
t f h h it h t i ll from 10% t 25%
to 25%,
yet that segment can drive 50% or more of sales revenue!
Site Search has a big impact on revenue!

27.
twitter #mmconf | @fuze
How does Site Search improve the bottom line?
Effective site search increases the average order size (item qty per order)

28.
twitter #mmconf | @fuze
How does Site Search improve the bottom line?
SearchSpring i
S hS i improves th purchase rate f new visitors (
the h t for i it (remember th t 8 second
b that d
window?)

29.
twitter #mmconf | @fuze
How does Site Search improve the bottom line?
Shoppers who search exhibit a hi h propensity to buy. Th average conversion
Sh h h hibit higher it t b The i
rate for site search users among large, successful retailers is 3x higher than
visitors those that just browse.
For this particular example, SearchSpring exceeds the 3x benchmark and routinely
Delivers double digit conversion rates for visits with Site Search!

30.
twitter #mmconf | @fuze
How does Site Search improve the bottom line?
Increase average order value (AOV)
Improve the purchase rate of first-time visitors
first time
Increase total quantity of items sold
Increase number of unique items sold
Cultivate customer loyalty and repeat business
Increase productivity for in house sales and marketing staff
in-house
Lift conversion and boost sales

31.
twitter #mmconf | @fuze
Site Search Analytics
Do you know what y
y your customers are searching for?
g
Are they finding what they are looking for?
How many sales / conversions result from your site search?

43.
twitter #mmconf | @fuze
Helps retailers meet and maintain compliance with
sales tax laws
l l
Priced based on number of calls, so the cost is
Priced based on number of calls so the cost is
roughly based on # of sales
Supports destination‐based taxes, product‐
based taxes, and sales tax holidays
based taxes and sales tax holidays

44.
twitter #mmconf | @fuze
Step 1: Install the module and assign the states you
are responsible for collecting sales tax in
are responsible for collecting sales tax in
Step 2: Customer’s address is “scrubbed” during
checkout to determine correct taxing jurisdiction(s)
h k ()
Step 3: Sales tax rates are calculated based on
scrubbed address and products in basket
Step 4: Sales tax and order information is stored for
Step 4: Sales tax and order information is stored for
reporting and remittance purposes

46.
twitter #mmconf | @fuze
Takes one set of product information (a “feed”) from a
retailer s store
retailer’s store
Formats it to meet the requirements of each
Formats it to meet the requirements of each
CSE, market place, or affiliate network
Gathers data on clicks and sales to report on
ROI from each product and channel

48.
twitter #mmconf | @fuze
What is a Marketplace?
Customer checks out You withdraw your
on th i website, and
their b it d balance after th
b l ft the
you pay a flat fee or commissons or it
percentage of the gets transferred to
order (CPO or cost-
( y
your bank account.
per order).

49.
twitter #mmconf | @fuze
What is an Affiliate Network?
Your Website
You pay a
p y
commission to
both the affiliate
and the network in
exchange for the
sale (not the click).

54.
twitter #mmconf | @fuze
Consumers Want Reviews
• 68% of online shoppers read 4 reviews or more before
purchasing
• 83% surveyed said they would trust user reviews over a
critic
• 64% of consumers want to see user reviews on
websites
2/3 of consumers are using reviews
of consumers are using reviews
in their normal shopping process!