Limca new ad: now fresher and er…longer

Looks like the popularity of the Limca jingle got the agency and the brand team excited. There is a new 2-minute Limca commercial, with an extended version of the jingle and some new visuals as part of the montage.

Couldn’t help noticing that the brand name has been built into the jingle, this time around. Was it because of branded memorability and such? The visual mnemonic of water splashes, the memorable jingle and the casting makes it a pleasant view. Hats off to the music composer. You like?