Avon Products is a manufacturer and marketer of beauty and related products. Co.'s product categories are Beauty and Fashion and Home. Beauty consists of skincare, fragrance and color (cosmetics). Fashion and Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children's products and nutritional products. Co.'s business is conducted primarily in one channel, direct selling. Co.'s reportable segments are based on geographic operations in four regions: Europe, Middle East and Africa; South Latin America; North Latin America; and Asia Pacific. According to our AVP split history records, Avon Products has had 4 splits.

Avon Products (AVP) has 4 splits in our AVP split history database. The first split for AVP took place on May 18, 1989. AVP's second split took place on June 04, 1996. This was a 2 for 1
split, meaning for each share of AVP owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. AVP's third split took place on September 14, 1998. This was a 2 for 1
split, meaning for each share of AVP owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split. AVP's 4th split took place on June 01, 2004. This was a 2 for 1 split, meaning for each share of AVP owned pre-split, the shareholder now owned 2 shares. For example, a 4000 share position pre-split, became a 8000 share position following the split.

When a company such as Avon Products splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the AVP split history from start to finish, an original position size of 1000 shares would have turned into 8000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Avon Products shares, starting with a $10,000 purchase of AVP, presented on a split-history-adjusted basis factoring in the complete AVP split history.

Growth of $10,000.00
With Dividends Reinvested

Start date:

02/23/2009

End date:

02/21/2019

Start price/share:

$18.12

End price/share:

$2.98

Starting shares:

551.88

Ending shares:

681.57

Dividends reinvested/share:

$3.90

Total return:

-79.69%

Average Annual Total Return:

-14.73%

Starting investment:

$10,000.00

Ending investment:

$2,032.18

Years:

10.00

Growth of $10,000.00
Without Dividends Reinvested

Start date:

02/23/2009

End date:

02/21/2019

Start price/share:

$18.12

End price/share:

$2.98

Dividends collected/share:

$3.90

Total return:

-62.03%

Average Annual Total Return:

-9.23%

Starting investment:

$10,000.00

Ending investment:

$3,796.85

Years:

10.00

AVP Split History Table

Date

Ratio

05/18/1989

1 for 1

06/04/1996

2 for 1

09/14/1998

2 for 1

06/01/2004

2 for 1

Consumer Stock Splits

AVP is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

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