This is one of the more basic but effective body lotions for dry skin from St. Ives. It’s core formula is similar to others from this brand, but it lacks beneficial extras such as potent antioxidants and soothing plant extracts. The shea butter and almond oil provide some antioxidant benefit, but a greater range of such ingredients would make this a better choice for skin from the neck down.

Despite the name, this body lotion doesn’t moisturizer “deeper” than others from St. Ives. It’s mostly a marketing distinction, not a formulary one.

Claims

Replenish dry skin and keep it radiant all day with St. Ives 24-Hour Moisture Lotion. Made with rich shea butter and soothing almond oil, this ultimate hydrating formula relieves dryness by restoring skin and retaining moisture. In fact, clinical tests prove that skin stays soft, smooth and hydrated even after 24 hours.

Weaknesses: Overly abrasive scrubs; ineffective anti-acne products; dated moisturizer; overall, the facial-care products are substandard, even if they are inexpensive.

Two things set this line apart in the minds of consumers familiar with the brand: the Swiss angle and their apricot face scrubs. This notoriety didn't translate to thoughtfully formulated products, though. Instead, most of the scrubs are too abrasive, and the apricot is simply there as an extract, never mind that in a scrub it doesn't have any significant benefit for skin. The same can be said of the selection of supposedly Swiss-based herbs. Most of them have soothing properties, but it doesn't matter to skin if the ingredients came from Switzerland or South Dakota. If anything, the whole Swiss angle is getting a bit tired. You can bet that there are no scientists working high in the Swiss alps to formulate these products. St. Ives is a line with very little worth considering, so feel free to breeze right by as you shop for skin-care products at your local drugstore.

For more information about St. Ives, owned by Unilever, call (800) 333-0005 or visit www.stives.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.