Factory secures Prisoner

The deal encapsulates the upcoming AMC and ITV Studios remake of the show which stars Jim Caviezel and Ian McKellen, along with the original 1960’s series star Patrick McGoohan. It debuts in the US in November.

Factory Entertainment consumer product to be released will include action figures, prop replicas, trading cards and die cast. The products will begin launching internationally from Winter 2009 and in the UK in Spring 2010.

Darren Epstein, CEO, Factory Entertainment said: "There is already a huge buzz about the new The Prisoner – which we believe will be even more successful as the original cult series. We’re looking forward to releasing the all new range of products that will reflect and target both the new and classic customer fan base."

Victoria Preston, Senior Licensing Manager at ITV Studios Global Entertainment added: “We're delighted to be announcing this new license with Factory in the lead-up to Brand Licensing Europe. The Prisoner is an incredibly powerful and unique TV brand. A proven hit since the 60’s, the all new series is set to become one of TV’s most exciting and compelling primetime dramas. We believe the wide and varied collection of master-toy products will captivate audiences of all ages."

Factory Entertainment will unveil several Beatles and Yellow Submarine lines at New York Toy Fair next week. The deal was brokered by Bravado International Merchandising Group, The Beatles North American agent.