Being Punk Rock

Don’t have to do it right. You can do it wrong. It just matters if you got something to say. That is the mantra of punk rock. This also seems to be the only way to survive in our over crowded marketplace. Thats how Gary Vaynerchuk did it! Just in case you have been living under a rock for the past 2 years (I only heard of him about 2 weeks ago to be fair), he has become the biggest wine expert in the world through his video blog site: winelibrary.tv

His approach is that in todays online world it is now possible to make a living following your passions. What most comes across in his discussion is his realness. He knows everything there is to know about wine, but could only display his love for wine through his own colourful language. I love how he has been able to do this!! I love his no bullshit, honest approach to business. This guy isn’t suave and elegant like my initial perception of what an wine expert is. He’s loud, over the top and hilarious. And he can’t change that, because that just how he is. That is what has made him so successful. He knows what it takes to win, out working everyone and also having fun at the same time.

This is his keynote speech that he gave last year at Web 2.0 conference talking about building a reputation. Honestly watch this to not only laugh your face off, but also because he is punk rock. He’s a prime example of how the barriers of entry to creation have been lowered. It’s inspiring. I wonder if he’s heard of Johnny Rotten.