He envisioned people will soon have “attention regimes, in the way they follow dietary regimes and exercise regimes, and will have them in public: a proclamation of one’s listening regime will become a kind of social marker”; adding:

“Demonstrating you can pay attention in a world of instant clicks will be a mark of presumed character (and bragging rights) in the same way demonstrating you keep fit in a world of chairs and screens is among white-collar workers now.”

Ephemerality is built into the internet.

If you don’t update your website Google will punish you by pushing you down its search rankings.

Fail to tweet for any extended period and people will unfollow you.

Don’t update your status and friends will accuse you of being a ‘Facebook…

I so agree with this. There is so much pressure to be clever and ever roaming the widening fields of social media that we get outside of who we are in reality. We are creating virtual selves that only correlate to our actual selves. I think a lot of people are living like ghosts, haunting the virtual borders of their lives and not inhabiting their concrete reality in a meaningful way. I feel this way sometimes and I don’t even tweet.