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Staying in SoHo

Neighbourhood Profile

SoHo

Once the artistic hub of New York City, SoHo (South of Houston) is now one of the premiere shopping destinations in the world. Housing everything from the most popular luxury brands to swank boutiques you won’t find anywhere else, this is a sophisticated shopper’s dream come true. Broadway teems with big-name stores and people during the day, while Prince and Spring Streets are the other main drags to explore by foot. Take a detour down the quieter side streets to see the real star of the district –majestic cast-iron architecture everywhere you look. What were once warehouses and art studios are now meticulously restored loft buildings favored by many of New York’s celebrities, making SoHo one of the trendiest addresses in the city. The pretty streets of Nolita (North of Little Italy) offer a more sedate vibe, with plenty of tiny boutiques and hip restaurants to seek out.

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