Education Marketing and Advancement

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Marketing Therapy

with Mike Connor

Connor Interviewed for International Podcast

May 13, 2016

We recently conducted a full day workshop, Exceeding Expectations in Enrollment and Retention, for 200 independent school leaders from 60 independent schools in the Philadelphia area, sponsored by regional association ADVIS (Association of Delaware Valley Independent Schools). Following the workshop, Blackbaud's Peter Baron interviewed us for his K-12 Get Connected podcast.

He prefaced the release of his podcast by saying, "In our conversation, Mike talks about the conditions in the market that are forcing schools to think about expectation management. What’s driving this conversation around value vs. cost? Why is it critical, now more than ever, for schools to be able to articulate their value?

For a school beginning to articulate why it is worth what it costs, where should you start? To access and download that 44-minute conversation -- What is Your School's Value Proposition? -- please click here.

Hosted by Peter Baron in Seattle, Blackbaud's K-12 Get Connected podcast is a regular look at how private schools communicate, share information, and market themselves.

"I'm naturally curious," Peter says, "and love digging into the nuts and bolts of successful marketing and communication campaigns. This makes podcasting a perfect fit -- it offers an opportunity to interview the best and the brightest to get an idea of what makes them tick and their work excel."