"This year's Games and Sale promises to be a lot of fun as teams square off
for some lively competition on Friday and then gather round to sell and buy
more than 100 cattle," said Charles Schreiner IV, managing partner of the
Y.O. Ranch and great-grandson of former Texas Ranger and Y.O. Ranch founder
Charles Schreiner. "We invite the public to come out to the ranch, enjoy
the festivities and get a feel for what makes Texas Longhorns so much a
part of our Texas heritage."

This annual event celebrates the Y.O. Ranch's Texas Longhorn cattle
heritage with an all-day team competition on Friday, followed by one of the
largest Texas Longhorn annual auctions on Saturday. While Friday is a full
day of fun --- from a biscuit cooking contest, tip-to-tip horn guessing
and team cactus pad races to a trail drive, chuckwagon meals, live music,
an exotic game tour and more --- Saturday's Texas Longhorn Sale is where
the big money will change hands when some of world's finest cattle are
sold.

"The Y.O. Ranch Longhorn Games and Sale is one of the Texas Longhorn
industry's premier sales event and a great chance for the public to see
some of the finest representatives of the species up close," said Wes
Chancey, CEO of the TLMA. "It also gives the
public a chance to be a part of a growing hobby all across America:
breeding and raising Texas Longhorns."

Gates open at 10 am on Saturday for Texas Longhorn sale and admission and
lunch is free. The sale begins at noon. More information is located at
www.yoranch.com or by calling 1-800-967-2624.

More about Texas Longhorn Cattle

The first cattle introduced to the New World by Spaniards in 1493,
longhorns are the only breed of cattle to evolve without human management.
They freely roamed West Texas for hundreds of years until American settlers
discovered them in 1830s. From 1866 until 1900, enterprising cowboys
rounded up an estimated 10 million of head of longhorn cattle and drove
them up the Chisholm Trail to railheads in Abilene and Dodge City. Because
other breeds of cattle gain weight faster and longhorn meat is leaner, the
breed was largely abandoned as a meat source in the early 1900s.

By the 1920s, the Texas Longhorn breed was nearly depleted. The United
States Forest Service is credited with saving it by relocating a small herd
of breeding stock to a refuge in Oklahoma. A few years later, people like
J. Frank Dobie and others began gathering longhorns in Texas state parks to
preserve the breed and its place in Texas history. Today there are 2,000
Texas Longhorn breeders in the U.S., including actors Matthew McConaughey
and Janine Turner, General Tommy Franks (Ret.), best-selling author Oliver
North and Texas entrepreneur and philanthropist Red McCombs, and over
250,000 registered longhorns in North America and other continents. Only
the top five to ten percent of Texas Longhorns are considered pedigreed.
These cattle sell for tens of thousands of dollars, with a few selling for
over $100,000 and one bull bringing in $1 million. A more detailed history
of the breed is located on the TLMA
website.

About The Y.O. Ranch

Founded in 1880 by Charles Schreiner, the historic 40,000 acre,
128-year-old ranch near Mountain Home in the heart of the Texas Hill
Country is famous for its exotic animal photo safaris and hunting,
horseback riding, and children's adventure and outdoor skills camps. A
popular tourist destination, it is home to over 60 species of animals from
Africa, Asia, Australia and South America and the largest herd of quality
Texas Longhorns in the world.

About TLMA

The Texas Longhorn Marketing Alliance was established in 2007 to promote
the dignity and integrity of Texas Longhorn cattle breed and to serve as
voluntary stewards of the Longhorn legacy. Headquartered in Lampasas,
Texas, TLMA's growing membership is comprised of hundreds of dedicated
Longhorn breeders. The organization sponsors several sales events each
year. More information about TLMA is located at
www.thelonghornalliance.com.