Wednesday, July 23, 2008

MS XBox Ramping Up Content Offerings

Microsoft Brings Its Games To Life As Movies On WebFinancial TimesAre you ready for Halo3, the movie? Microsoft has struck a deal with Safran Digital Group and five directors of horror movies to make short films based on its Xbox games, which will be released on the Internet.

Scott Nocas, product manager for Xbox Live's video programming and original content, said the company was treating the short films like TV pilots. Microsoft will show them in the 26 international markets that support the Xbox Live service and plans to commission more original content if the movies prove popular.

"We're not in the TV business," Nocas said. "But we believe our consumers want bite-sized entertainment content that they can watch between (playing) games."

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About Short Attention Span Theatre

Jacob Leffler possesses 16 years as a media/communications professional. Most of that time has been spent as a business owner in the digital media industry. This blog covers many angles in digital advertising, marketing, social media and general business. A personal note or two gets thrown in from time to time.