Audience Intelligence

Get the most out of your audience intelligence. The Viafoura Blog provides you with the tools, tutorials and best practices you need to better utilize your first-party audience data to improve engagement and make educated business decisions.

To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered users and non-registered users…

INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We have summarized the report and highlighted our top five takeaways for digital publishers: 1. Big Data is...

Up until recently, media companies relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing...

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