Sign up or log in to save this to your schedule and see who's attending!

Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from mobile shopping to at-home use to tweeting snarky comments about TV shows in the living room, users have been defining these platforms while marketers and media companies scramble to catch up. Our panel of some of the leading thinkers in media and marketing will follow a new generation of screen-agnostic consumer who is moving across media, using smartphones at home as much as they do “on the go”, turning the tablet into a virtual cash register and moving much of their social networking off of the Web. The consumer is “the next big thing” but where do they go next?View official listing on sxsw.com