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Success for Rapala and Frichy at EFTTEX Awards

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Rapala’s first product in its new Eco-Wear range was voted Best Apparel at the EFTTEX Best New Product Awards sponsored by Angling International, while Chinese company Frichy enjoyed success in the Best New Accessory category.

Rapala unveiled the Eco-Wear Reflection Wader at EFTTEX and the product achieved instant success for the company, which also won the Best New Monofilament Line Award for its Sufix-branded Synergy Carp Line.

Rapala Product Manager, Henri Eppert (right), told Angling International: “This is great news for our new brand and will really help the marketing of our new product range.

“Eco-Wear is a totally new concept – there is nothing like it on the market. To be given such a prestigious award is tremendous.

“The Eco-Wear Reflection Wader is the first in a whole new line of new products to come.”

Commended in the category was Extreme Fishing’s Addiction Add-One.

Frichy was also celebrating following the success of its Aluminium Fishing Pliers. A spokesman for the Chinese manufacturer said: “This is terrific news for Frichy and has capped a very good show for us.

“All our products were well received at EFTTEX and we will be doing our utmost to add to our range in the coming year.”