andikanyi

andikanyi

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Experience

Technology Column Writer

NAtion Media Group
Sep 2009
- Apr 2011
(1 year)

With my degree in computer science and a passion for writing i was able to secure a column on one of the leading Saturday kenyan Magazine.
I wrote a variety of articles and story highlights on technology related issues.

Education

BSc Computer Science

Kenyatta University,
Kenya
2005
- 2009
(4 years)

Msc. Computer Science (Business)

Kenyatta University,
2009
- 2011
(2 years)

Qualifications

Msc Computer Science (Business)
(2011)

Kenyatta University

Masters in computer Science with a Business advantage during my course.

Column of the year
(2009)

Nation Media Group

Due to an outstanding article writing in the technology column subjected to me on the Kenyan Saturday Magazine.

Publications

TESCO RELATIONSHIP MANAGEMENT STRATEGY

ANDY KANYI

Executive summary
Relationship marketing refers to a business practice that aims at maintaining long-term positive relationships with customers. This is different from the traditional model of business marketing which is based on transaction and attraction of new customers. This paper analyses Tesco‟s relationship marketing strategy and how the retailer has utilized these strategies to gain
some business edge over rival retailers. This paper utilizes information obtained from several empirical literature