SAY Media, an advertising network that sells across a number of blogs, reaches 75 million people every month. ReadWriteWeb contributes about 850,000 monthly uniques. (SAY Media is the ad network for Frommer's personal blog SplatF, which he will continue to operate.)

"I think [ReadWriteWeb] has a great audience of business influencers and decision-makers," SAY Media president TroyYoung told Anthony Ha of AdWeek, who first reported the news. "I think it has a point of view, really passionate editors, everything we look for in a property."

Troy indicated more people will be hired under Frommer to buff up ReadWriteWeb's reach and content.

You can also expect a ReadWriteWeb redesign in the near future. The tech blog will be integrated into SAY's publishing platform.

ReadWrite Web was founded in 2003 by Richard MacManus. The acquisition amount has not been disclosed. Frommer declined to comment but he did tweet: "Happy to be joining @RWW as Editor-At-Large, under its new ownership at SAY Media. I will to continue to write @SplatF."