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Some of the Slideshare Presentations were not created by me. They are all great and worth looking at. I am Stephen Darori on Linkedin. If you think we have some Synergy now or in the future., do send me an invitation to connect.

19.
New VP of Marketing
GROWTH HACKER IS THE NEW VP OF
MARKETING
Growth hackers are a hybrid of marketer and coder, one who
looks at the traditional question of “How do I get customers for
my product” and answers with A/B tests, landing pages, viral
factor, email deliverability, and Open Graph. On top of this, they
layer the discipline of direct marketing, with its emphasis on
quantitative measurement, scenario modeling via spreadsheets,
and a lot of database queries. If a startup is a preproduct/market fit, growth hackers can make sure virality is
embedded at the core of a product. After product/market fit,
they can help run up the score on what’s already working.

21.
Matt’s Quote
GROWTH HACKING IS BLEEDING EDGE
- Matt Barrie
The bleeding edge today is Growth Hacking & Data Science, and it’s where
statistics, computer science and marketing meet. Growth hacking
quintessentially looks for platforms that provide one to many relationships
(one to millions), and develops smart ways to harness them quickly.
Tech companies are literally hiring rocket scientists to exploit these
channels and acquire customers quickly before they get crowded and the
advantage fades as they get costly or restricted. I have a VP Growth, but no
VP Marketing. The HBR calls Data Science “The Sexiest Job of the 21st
Century”