Kentucky Three-Day Event Unveils New Logo and Website

Since 1981, Rolex has been the title sponsor of the Kentucky Three-Day Event, but starting in 2018 the company, which has become synonymous with the event, will step down as title sponsor. Equestrian Events, Inc. (EEI), producer of the Kentucky Three-Day Event, has unveiled a new logo and a new website, www.kentuckythreedayevent.com.

The Kentucky Three-Day Event is the nation’s premier Three-Day Event and one of the most prestigious equestrian competitions in the world. The International Equestrian Federation (FEI), the world’s governing body of equestrian sports, has designated the Kentucky Three-Day Event as a ‘Four-Star’ eventing competition, the highest designation, which is given only to the Olympic Games, World Championships, and six annual events around the world. Kentucky is the only Four Star event in the Western Hemisphere.

“As we move forward with our ever-changing event, we are unveiling a new look that is reflected in our new logo and website,” said Stewart Perry, President of EEI. “We thank everyone who has helped make the Kentucky Three-Day Event one of the premier events of any kind in the world and we look forward to continued growth in the coming years.”

Known as the “Best Weekend All Year,” the Kentucky Three-Day Event returns to the Kentucky Horse Park in Lexington, April 26–29, 2018.

Equestrian Events, Inc. (EEI) is a non-profit charitable Kentucky corporation that was established initially to produce the 1978 World Three-Day Event Championships at the Kentucky Horse Park. Following the success of those championships, EEI established an annual event that evolved into the world-renowned Kentucky Three-Day Event which draws more than 75,000 spectators to the Kentucky Horse Park each year.

We all work hard to get our horses shiny and clean for competition day, but it can sometimes take a bit of extra elbow grease to get those grey or white horses looking their best. Rachael Livermore, head groom for Sharon White at Last Frontier Farm, shares some of the tricks she uses to get Sharon's horses looking spick and span - and it starts with everyday care!

This is it! The weekend we've all been waiting for is finally here - the return to competition has arrived! After nearly three months of suspended competitions in light of the COVID-19 pandemic that has swept the country and the world, riders are shining up their boots and preparing to trot down the centerline. While our "new normal" will certainly look different than things did before the pandemic, these new regulations are in place for all our safety.