It’s not that I don’t have faith in you, or that I think I’m in any better position, but consider this for a while. There are currently approximately 7 billion people in the world, with many more to come before and after. We all have different life experiences based on our culture, location, socio-economic standing and family group. However, we seem to learn the same truths on our journeys to maturity.

This is demonstrated through concepts like Ekman’s six basic emotions, where studies suggest that regardless of demographics, culture etc. we are all capable of having the same feelings, which tend to prompt similar thoughts.

How good do you have to be to come up with something that nobody else ever has? Not to follow the ‘dearth of new ideas’ fallacy (which occurred just before the technological revolution), but it’s increasingly hard to be completely original. It gives you a whole new respect to those who do manage to come up with something new that changes our lives.

In the same vein, I don’t really expect that this idea will be new to you. But I do hope that, as my advertising lecturer would have pointed out, even if the idea is well-worn the execution can still be original.

But as someone recently said to me, in both a reassuring and scary way… Often it’s not the best in the field that end up doing things, but the people who just put their hand up and DO IT.