Coca-Cola's Michael Donnelly and Social Media

July 15, 2010

Executive Summary

Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy. As a result of this focus on social media users, Coca-Cola has 7.3 million fans on Facebook and sees 5,000 brand mentions a day on Facebook. Over 99% of all the chatter about Coca-Cola online is positive.