A benchmarking study on the performance of Facebook Ads has been released by the social media advertising service Social.com. Regarding the performance the study is confirming the significant dominance of sponsored ad formats, which is in accordance with the outperforming growth of native ads (s.a. Native Ads will have a growing Market Share). The ctr of the various forms of sponsored ads is on average between two and three percent and by this much higher compared to common display advertising.