September 03, 2012

When a
business starts to look for a way to ensure increased online brand presence, they need to make sure that they have a ‘social’
face. A good internet marketing strategy means taking every aspect of your business
and making sure that it is optimized for the web.

Online Brand Presence Is Not Just Advertising

Online
businesses can no longer afford to use social media as an advertising strategy for increased online brand presence.
Today, you need to make sure that your social media strategy covers a lot more
than a quick sales message which is overtly promotional. You need to make sure
that all of your divisions and employees speak with one ‘social voice’. The
most important factor when you want to start a successful social media
marketing campaign is to have a cohesive social message.

Any online marketing campaign needs to start by talking a look at your core business
and your brand identity. Identify the way your brand speaks to the market place
and what has worked successfully for you in traditional marketing as a way of
attracting new clients and retaining old ones. What type of message do you send
out to the world? You need to make sure that your internet marketing message reflects
your business brand.

Look at your
target market, look at where you do the most business and make sure that your
message is going out in the right places. An industrial business offering
services to other businesses will be far better served by using LinkedIn than
Facebook. These little factors have a great impact on where and how effectively
your online brand presence message is received.

One of the
keys to a successful online brand strategy is consistent and regular
communication. Not only will this help your ranking, especially if you are
blogging, but it will ensure that people can rely on receiving information from
you regularly. Your tone and style must be consistent with the message as well
as your brand to be truly effective as part of an online marketing strategy. Never
underestimate the power of social networks and the immense value that they can
add to your business.

Keep your
message concise, consistent and have great content that has been optimized by a
professional ORM before you hit the social media dance
floor. It pays to have a little bit of savvy behind your message and any
online reputation management company who is planning your strategy will have the tools, data and creative team to ensure
success.