How Alterity started their logo design journey

Company name

Modern Practitioner - Tag line: Wisdom Wealth Well-Being - should be included in the logo design

Overview

Modern Practitioner is a new website which is content and coaching membership based. It will deliver educational articles, audio interviews and newsletters. Please do not use the expected medical dental symbols. I want it to have an image that you would use for a lawyer or real estate etc.

Tell us a bit about who you are and the people you reach

The target audience is Dentists, Chiropractors and Optometrists. This audience is well educated and don't have a lot of time so the image has to gain their interest quickly. I would like something that has a "High tech, high touch" look and feel to it for this sophisticated audience.

Requirements

Tag line: Wisdom Wealth Well-Being - should be included in the logo design

Please do not use medical symbols that relate to this industry. What I am looking for is something unexpected, something that gives an image of calm in a busy business world? A logo image with the test.

*Upper or lower case to me depends on the layout and image so I have no preference
* Should convey a modern,clean, fresh, professional look that also has a "luxury" feel to it.
* I would like the look to convey trust and you would want to do business with this company
* No Black Background
* No red or purple in the image
* Must be in usable formats for website, wordpress, joomla and powerpoint slides
* Vector, Illustrator, jpg and tiff. I also need them in a layered format, either .png or .psd