23 Apr The Importance of a Robust Yelp Profile

Yelp comes in handy as a great source of information for those searching the web to find local businesses as well as the qualitative aspect of their services and goods based on reviews from customers. The site provides a better platform to anyone who has ever used a certain company’s products or services to air their views on their personal experience. The newcomers to this site find it quite easy to search local businesses and make their comparison with other businesses based on the quality of goods and services. In this article, you are going to learn more about the importance of a robust Yelp profile to your business, and why it should be complete.

1. A Robust Yelp Profile Improves Google Search Engine Ranking

There are many reasons why Yelp is increasingly becoming popular. At the moment, Yelp is a leading consumer review platform for a wide range of businesses. That is why the site is given the highest priority from SEO results. Generally, it is ranked among the top five popular web sites based on customers’ reviews. A simple explanation of this emerging trend is Yelp’s usage of a more natural language URL for its review sites. Despite experiencing stiff competition from other review sites such as Urban Spoon, Zagat, Bing and CitySearch, none of these competitors can match Yelp. The main reason is that these other sites lack pleasant-to-eye site experience and easy-to-use features that can possibly improve their ranking on Google Search Engines.

2. A Strong Yelp Profile Inspires Customers

A robust Yelp profile plays a crucial role in attracting potential customers to search for your business. To make your Yelp profile more prominent, you will need to include key information like contact information, relevant links to your website, business hours, a comprehensive list of services and a brief description of your business. This information plays a significant role in inspiring customers to access your business. The content on your site tells users what your business is all about in terms of features and quality of your products and services that make you stand out from your competitors. According to Morgan Remmers, (Yelp’s manager of local businesses outreach), the more information buyers have when making buying decisions the better it is for your business.

3. A Strong Yelp Profile Makes Your Presence Known

Contrary to the expectations of many people, Yelp discourages business owners from persuading patrons or buyers to leave reviews. In as much as this information may surprise you, reviews are only regarded as meaningful and authentic when they come about organically. Needless to say, there are many ways to make your business’ presence known to your target patrons. The best way is to create a powerful and eye-catching Yelp profile to direct visitors to your site. Persuasive phrases such as “Find Us On Yelp” can have a great impact on those trying to find out more about your products or services. Better still, an image or a link to your website can create a huge difference in making your Yelp presence known.

4. A Robust Yelp Profile Can Help Your Business Gain Increased Exposure

Most of the businesses in different parts of the world are turning to Yelp with the aim of graining increased exposure, attract more customers and have full engagement with those communities they create. To achieve these three goals, your business needs a strong profile that will make it rank better on Google Search Engine results. This is the first step you can take in order to have absolute control of your business image on Yelp complete with several reviews, pictures and relevant business information.

5. A Robust Yelp Profile Helps You Claim Your Location

When your Yelp profile is ranked well on Google, you can use that as a stepping stone to claim your location. Reasons for doing so is to update your business details, set up special announcements or promotions, make a quick review of the alerts from email messages or any other source, view location dashboard, and eventually reply directly to those who have made some reviews on their websites. To claim your location, you need to click on “Is This Your Business?” (a link that appears immediately after the location summary) and then follow the required procedure. The importance of claiming the location is that you will be in a better position to edit information, add some announcements, fix or change business hours and add your business photos. That is why a robust Yelp profile is necessary to make everything easier for you.

LightHouse Graphics is a Yelp Authorized Agency and one of the first to do a pilot program with the site. Interested in taking your Yelp presence to the next level? We have the tools and resources to help you make the most of your profile and implement successful, performance-based ads.Contact us today.