Take 25 Campaign

What is Take 25?

Take 25 is a grassroots campaign created by the National Center for Missing & Exploited Children (NCMEC) in honor of National Missing Children’s Day, annually recognized on May 25. The Take 25 Campaign encourages parents and guardians, educators, law-enforcement officers, and other trusted adults to take 25 minutes to talk to children about safety. While the Campaign runs from April 1-June 15, use the Take 25 resources to keep the conversation going year round in your community!

How do I get involved?

Getting involved is easy! Join the Campaign by engaging children, families, or your community on the importance of child safety. Consider some of these activities or develop your own.