6 Reasons Why Good Web Hosting is Important

6 Reasons Why Good Web Hosting is Important

20th June 2018 by Siana-Rose Crawford

Any successful business will have a successful website at its foundations. In this day and age, you can’t skip out on good website hosting services for this very reason. How are you to have a successful, profitable online presence, if you have a poor website that suffers downtime? It’s a no-brainer. There are plenty of ways that you can gain good web hosting, but why should you bother?

Here are the reasons why you should invest in good web hosting for your business:

Increase website load time

It is not a good idea to allow your website to be slow and amateur. A fast website offers a better user experience overall for the user, which is imperative to how they feel about your site and your business. This is important because a sluggish website will put visitors off, and make them less likely to stay, thus increasing your website’s bounce rates. But with a fast website with good web hosting, visitors are more likely to convert. They will be pleased with how responsive the site is, and therefore they will stay longer and are more likely to convert into customers (or whatever the means for the website is).

Less likely to have website down time

A poor web host will mean your website it more likely to suffer by being unavailable or disrupted. It is common knowledge that a site with poor web hosting is likely to suffer issues because the host will not protect the website. If your site goes down then you can lose customers, lose revenue, and lose their trust.

Better security (https)

Hosting with a secure IP address and good web hosting company means you are on your way to enabling HTTPS on your site. This offers a more secure site where sensitive information is protected. This is also known as SSL (Secure Socket Layers). What this all means is that any information that passes through your website is automatically encrypted, thus hidden from the wider web. Hackers won’t be able to get their hands on the sensitive, personal, or private information from your site.

Frequent website backups if anything were to go wrong

A professional web hosting platform that has a reputation will protect your website because they will back up your data. This means that you can restore your information after an attack or issue by using these backed up files from your web host. It’s the secure, responsible thing to do.

Better support if anything were to go wrong

The issue with poor web domain hosting is that if anything does go wrong, you won’t be properly supported through it. You could lose your information, your stats, and your business, generally, if something goes wrong with the site and you can’t fix it. Any website downtime or disruptions can mean very bad things in the way of stats, search engine rankings, and conversions, so get ahead of the issue.

Get good web hosting beforehand and they can support you. This is with technical support, back-ups of your data, and knowhow and tools when something is disrupted.

Search engine rankings & SEO

If your website is down often when search engines are trying to visit and analyse it, then your ranking will be badly affected. Alongside the downtime affects, it is believed that a slow site can also harm your rank on search engines. So, it is in your best interest to invest in professional website hosting platforms in order to ensure you get accurate and the best possible search engine rankings.

So, how much should good website hosting cost?

Affordable web hosting is out there, you just have to search for it. Website hosting companies offer different hosting packages and cheap website hosting isn’t always best. Our advice is to find out your exact requirements needed for your type of website, for example do you need My SQL, PHP or (S)FTP hosting? How big is your website database, how much traffic does your website receive? The answers to these questions will decipher whether you need a managed dedicated server hosting or whether a shared hosting package would provide the best web hosting for your domain and website.

We at SEM Consultants can help you with your website design, web hosting, and maintenance if you are now ready to take your website and your business to the next level. It doesn’t make any sense to go with a cheap provider and poor web host that will only result in issues for you and your business. So, make the right choice and get in touch with our team to learn how good web hosting and a great website can take you further.

Get completely free advice from the experts (us!) We offer free campaign audits via phone or email. Simply enter the best contact details and your website url and one of our team will be in touch shortly.