According to an elaborate display that popped up at a Best Buy in Rochester, Minnesota, Blizzard's eagerly-anticipated third entry in the Diablo series is hitting stores in a little over three weeks. Yikes.

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Joystiq snagged a photo of the display in question after a Canadian Twitter user noticed it while on a shopping trip to Minnesota. The display advertises a midnight launch for Diablo III on February 1, along with a digital countdown timer. That's not the sort of ad you put up on a lark. That takes the guys from electronics helping out, maybe even some really expensive cables.

Joystiq also notes that Best Buy's website lists the game for a February 1 release as well, while UK retailer Gameplay has the game set for February 3, which would coincide with the UK's odd fascination with Friday game releases.

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We've reached out to Blizzard for date confirmation, as has everyone that ever had a gaming website on the internet. Should we receive confirmation, we'll let you know.

I kind of hope this isn't true, if only because I'll be busy with Final Fantasy XIII-2 on the 31 of January and hate to think I'll need to immediately stop playing it the next day. Because I totally would.

Update: Several folks in comments are calling this a Photoshop. Note that Joystiq said they had contacted the retail location and verified the sign's existence.

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Update, Sunday 5:10 p.m. Micah Whipple, the Diablo III community manager says that rumors the game will suddenly release on Feb. 1 are false. "Diablo III does not have a release date, Whipple said via Twitter about an hour ago. "Any store or person claiming otherwise is guessing."