It’s no longer enough to have the best product or service out there — your customers need to be able to connect with you on a personal level. More and more, this connection is happening through the Internet, and those businesses that do not keep up will, truthfully, fall behind quickly.

Sometimes, an awards gathering by itself just isn’t quite enough when honoring employees and others who have contributed “above and beyond” the call of duty. Sometimes, for those people and organizations who have truly made a difference, it becomes a matter of SHOWING how the community has benefited from their efforts.