Amazon is launching a free advertising supported video service for its 48 million active fire TV user, this was told to the information by the people familiar with the situation.

The service will join other amazon owned growing ad-supported show on IMDB and it gaming site Twitch, which also run ads on NFL games on Prime Video.

Amazon

The new feature for the amazon fire TV is separate from amazon's ad-free subscription prime video service, the fire TV is reportedly called free dive. Amazon is in talks with top studios to license older TV shows for Free Dive.That is the free dive will be similar to Roku channel which offer free ad-supported content on Roku streaming device and smart TV.Free Dive app is reportedly targeting only a tiny portion of the TV ad market.

Amazon is also expanding its video ads on its popular live-streaming platform, Twitch, which is widely used in the gaming community. .

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