When someone asks for a tissue, what’s the first brand that comes to mind? Perhaps you’ve heard people identify themselves based on their choice of a sneaker, smartphone, or preferred grocery store. This is brand awareness—the extent to which a brand is recognized by potential customers and … [Read more...]

We hear it all the time: print media is dying. Internet technology professionals say it. Journalists fear it. Readers believe it. At Innovative, where we specialize in marketing solutions that include print production, whether print media really is dying matters a lot to us. We know it matters to … [Read more...]