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DokDok… It’s Advice!

Email will be with us for a good time longer. DokDok, along with founder Bruno Morency, is seeking to evolve this often cumbersome communication mechanism, solving the often onerous challenge of exchanging documents via file attachment, tracking them, versioning them, facilitating interaction with them, and extending this vision to facilitate other products.

In Part 3, of this 4 part series, I sat down with Bruno to pick his brain and see what advice he may have for other entrepreneurs and startup pioneers.

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TPG: What are some tips/advice you can offer entrepreneurs? Bruno: There are vast amounts of very good blogs written by successful entrepreneurs that cover all aspects of starting up a company. A good starting point is to read them regularly, debate these ideas and post comments.

I would add one simple piece of advice: just do it. A lot of people wait for the perfect time or opportunity to come. It just won’t. Is success more about luck than anything else? That question misses the point. Luck and opportunity knocking are consequences of what you do. You have to become a magnet for these. Build your first prototype now. Show it and iterate on it until people care enough to pay for it and/or invest in it.

TPG: How can DokDok help startups or others in the community? Bruno: The startup community in Montreal has been coming together really nicely over the past 2 or 3 years with many great social and tech events and we’re actively involved. We share offices with other startups and we’re aiming to host regular events and workshops opened to everyone interested. We had a first one about automated QA a short while back; we’re hoping to host more of these in the coming year.

See DokDok

DokDok began as an email enhancer, working with your Gmail, Google Apps, Highrise to overlay concepts of a robust document management and version control system to email attached documents. As many resilient products do, it has now evolved to tap more deeply into the trends of Modular Innovation that are propelling many of the most successful and emerging companies out there. However, my conversation with Bruno covered many other topics. We can all look forward to the next part in our conversation with Bruno and DokDok, understanding how DokDok is surfing the Modular Innovation wave.

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About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with thirteen years of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and social media. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Jeremy can currently be found pioneering the next generation of content management and sharing at Viacom, acting as creator and instructor of the 10-week product management course at General Assembly, and mentoring at Women 2.0 and Lean Startup Machine.
Follow Jeremy on twitter @theproductguy or his blog at http://tpgblog.com.