How kremjo started their logo design journey

Summary

Am looking for a logo for an existing australian shopping site.
Website is neonmonkey.com.au - if you have a look a the website, the current logo is really quite sad!http://www.neonmonkey.com.au

We are looking for a monkey in the logo something cartoonish that is cute. I don't want the monkey to be 'neon' but it is ok for the words to be in neon!
We don't want too much detail in the monkey, as we may also want to use this monkey on t-shirts later down the track (means there may be future work for the winning designer doing t-shirt designs with the same monkey)

If you have any questions, please ask - this is only my 2nd comp - so still a bit unsure what i need to include!

Company name

What inspires you and how do you envision the design for your business?

Neonmonkey is an Australian Shopping site - but we are thinking we may change this website to sell cool kids t-shirts.

I would like a monkey included in the logo - but nothing too realistic looking - something cute and cartoonish. I DON'T want the monkey to be in neon colours! it is fine to have the writing in neon colours though.

I have no preferences for colours at this stage - will wait and see what you creative designers can come up with for me!

We are thinking of possibly doing t-shirt designs using this monkey down the track -so there is the possibility of future work. (for eg; the monkey on a skateboard, monkey on a surfboard, etc;) but don't want to see this at this stage! - just for your info.

Wants

- Want something fun and cute.
- Have no expectations for colours - do what you think - keeping in mind this website will eventually be used to sell kids t-shirts!

Don't want

- a realistic looking monkey - want something cute.
- don't want the monkey to look like our current logo!
- a monkey in neon colours - only writing should be in neon.