Nielsen Marketing Cloud

Real Science. Real Results.

There’s a science to making your marketing work harder.

It begins with smart data.

Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.

"We are very excited about the Nielsen Marketing Cloud.The In-Flight Analytics application gives us a real-time view into consumer consideration, intent and purchase metrics. The tool enables us to better optimize our campaigns while they are running, from media allocation to creative versioning, and helps us close the loop, from exposure to sale, delivering on our advertiser's ultimate goal."

"Nielsen Media Impact helps us further our understanding around what different media channels can accomplish andhow different media mixes work together to achieve specific goals that are central to our clients' businesses."

Kyle AllenExecutive Vice-President and Media Director, The Company of Others

"By choosing Nielsen Marketing Cloud, we are transforming our understanding of audiences in ways that make purchase-based marketing a reality for our clients, which is unique in the radio industry."

Suzanne GrimesWestwood One’s President and EVP of Corporate Marketing for Cumulus

"Nielsen Marketing Cloud gives us direct access to a remarkable breadth and depth of audience data. This helps us enhance the value of our audience and enables our advertisers and podcasting partners to run audience-targeted campaigns for the first time in podcasting."

Brendan MonaghanCEO of Panoply Media

Next Generation Marketing Applications

Nielsen Marketing Cloud houses a variety of fully-integrated marketing applications that can be used on their own or together to fuel more efficient, higher impact marketing.

Awards & Recognition

Nielsen DMP ranks among the top three in the Current Offering category in The Forrester Wave™: Data Management Platform Q2 2017. Additionally, Forrester gave Nielsen DMP the highest score possible in Data Analysis and the second highest score possible in the Market Presence category.

We believe Forrester's report validates the Nielsen DMP as a leading marketing platform equipped with the highest quality data and the advanced technology and analytics it takes to improve customer experience and marketing performance.