Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.

Google has made mobile page speed a priority for the past couple of years. It introduced Accelerated Mobile Pages in October 2015 as part of a broad initiative to speed up web browsing on mobile devices. The following year, the company emphasized websites that used AMP more prominently in its search results and on Google News, per TechCrunch.

Mobile messaging service Hike just launched Total, a new service that lets Android users in India make payments to businesses and transfer money, read news, book train tickets, and chat with their contacts on the platform – all without mobile data.

Mobile phones have come a long way since their inception. Back in the late 90s, when most of us bought our first mobile handsets, smartphones that could be operated without keys, unlocked with our faces, and operated with a virtual voice assistant were inconceivable. With technology developing faster than ever, our devices too are getting thinner, faster and smarter. Going by the precedent set by some of the flagship devices launched in recent times, it wouldn’t be wrong to assume that something of futurism is going change the face of smartphones as we know them today. Here’s our speculation about some key features that’ll be a part of future of smartphones, sooner than later...

For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to rise even more in 2018. So what will this rise in mobile users mean for businesses? The answer is simple. They will need to provide an optimal mobile experience. And one of the best ways to do this is give them a voice – through in-app feedback.

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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.