We help our clients build the business, life and financial future they really want

In short, we help people feel better! We inspire and support our clients to build a business that gives them the life they want now, whilst building their financial security and freedom for the future.

Our main focus is always about training and coaching as we strongly believe in getting core financial skills into your business rather than being reliant on outside expertise.

Finance is a critical skill and no business gets to be successful long term without mastering their finances. And to be in control of your financial future you can’t afford abdicate the understanding of this critical area to your book keeper or accountant. You need to understand enough to know what’s working and when things don’t look right.

So, we train and coach our clients to consistently get the financial results they want, whilst getting rid of financial stress and pressure. Creating control and visibility in their business and their life, so they can confidently build financial freedom and the future they thought (hoped and dreamed) owning a business would give them.

We do this through a powerful and unique combination of financial results coaching, financial skills training, practical implementation, and our workshops.

We’ll help you create a strong and compelling financial strategy, show you what financial foundations and controls your business should have, train you in the financial skills you, your book keeper, and management team need, and create the financial and management information you’ll want at your fingertips to make the best decisions and have visibility of upcoming weeks and months.

So that you can build a more profitable and valuable business with consistent income, better margins, more bottom line retained profit, and stronger cash flow.

With less stress, worry, uncertainty and compromise.

Constantly building towards the future you thought owning your own business would give you.

Get my weekly financial freedom blog

Get your weekly update from Serena to keep building your business in a healthier, happier and more financially successful way

“… Yours’ is the only blog I regularly read as I totally get where you’re coming from. What you say resonates strongly with my own thoughts on how a business should run, and be the foundation that enables me to live a better life.”

And I get that, I’m one of them ironically, I’m all about the Mission!

BUT it really matters that our businesses make money.

Entrepreneurship is all about passion, ideas, vision, making things possible and realising our potential.

Because we’re never going to do the things we care about, create the business we know we can, and build the life and security we want if we’re always worried about money and struggling with tight cash flow.

And if we want to create huge value in the world, or create jobs and opportunities for other people then we’ll always be sabotaging ourselves and our business if we don’t work out how our business model consistently makes and retains profit.

As small business owners we make up 99.3% of all businesses and provide 60% of all private sector employment.

So it matters that we do well!

About SerenaThe Financial Freedom Coach

I’ve been running my own business, working with business owners for over 18 years now. A trio of personal financial disasters in the early 90s very much decided the direction my life was going to take:

• My parents lost their business and home after 20 years in the hotel and restaurant trade

• The week before my 21st birthday I lost the home I’d so proudly bought when I was 18

• And the fast-growing £10m business I worked for as an accounts manager

went dramatically bust. Hundreds of jobs were lost and lives changed forever as a result.

My parents and my bosses lost everything they’d worked all their lives for and it left me raw and bewildered. I needed answers as to why and how it could have been allowed to happen. So I set out on a mission that still drives me to this day, over 25 years later.

A mission to help business owners get the financial rewards, freedom and lifestyle they thought owning a business would give them, instead of a life of stress, financial worry and compromise.

I’m a Chartered Management Accountant, experienced Finance Director, an NLP Coach, speaker and trainer with 30 years’ experience working in finance; I did my professional training with Northern Foods plc and NEXT plc. I then started, built and sold a management accounting practice from 2000 to 2012, before setting up The F Word.

Now I work with business owners to help them craft the best life they can by getting their business to really work for them.

Who we love to work with

We work with ambitious business owners who have a passion for what they do, to help them find a healthier, happier and balanced way to build financial success, and ultimately freedom.

We know that most small businesses just don’t work financially; they’re usually missing the financial strategy and insight to tell them what they should be focussing on and improving. They keep doing more of what they’re good at rather than understanding what they could be doing to make their business stronger.

The training and coaching we do with our clients is specific and results-focused, concentrating on the financial results you want for your business and your personal life. We focus on the critical few things every business owner needs to know, with measurable bottom line cash and profit goals.

Financial understanding; knowing your numbers and having the right financial information gives you the confidence and insight to take control, to make your business work, and give you what you want from it. It helps you build a life you love, with a business that works for you, that’s secure, stable and sustainable.

You know – the life you thought you’d have by running your own business!

How we do it

Our unique Financial Strategy Road Map

We know that most small business owners don’t love finance and would prefer to leave it to the book keeper or accountant, which is why we’ve developed a process over the years; one that works for any business.

We’ve got a way of making finance exciting! By understand a few basics, and having a clear plan of what you want to achieve financially it’s amazing how interesting your finances become to you. And honestly there’s nothing that complicated about finance.

Using our unique Financial Strategy Road Map we help you bridge the gap between your current financial situation and where you want to be:

We get to the root of your challenges

Design your financial future – what do you want both personally and for your business?

Create a financial road map of the practical steps to get you there

And we become the ferocious protectors of your bottom line – helping you keep the plans on track to achieve the financial results you want.

What’s next ?

If you like what you’ve heard so far, and you think I may be able to help you with some of your challenges, why not get in touch to arrange an informal chat. There’s no commitment or sell (I hate salesy stuff) – we’ll just discuss your situation to see if working together might be a good fit.Drop me a note via my Contact Form and we’ll sort something out.

Archives

Archives

Sharing stuff

Receipt Bank

We're now accredited Receipt Bank trainers!!

It's a great tool, simple to use and saves a HUGE amount of time keying in your invoices and receipts.It integrates directly into a number of on-line packages out-of-the-box, and we've put together a natty system to get it to talk to other accounts packages like Sage Line 50