Develops and implements the business strategy for self-pay channel (both ethical and OTC) to meet customer needs; drives the creation and execution of business plans within each area to deliver the required business results; manages operating budget and allocates resources as required to achieve business plans

Develops in-depth understanding of the private market environment and customers; communicates customer insights to internal stakeholders in order to develop new business strategies

Leads the work of developing effective and enduring customer relationships; personally takes responsibility for strong relationships with the most significant customers and stakeholders in the private channel

Works cross functionally (especially Marketing and Account Manager Team) to ensure consistent execution of strategy and delivery of results