On February 5 during the second quarter of the game, H&M will debut a 30-second ad starring Beckham himself to launch their new David Beckham Bodywear collection -- a first for both the brand and the L.A. Galaxy soccer star.

"We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign." Steve Lubomski, Director of Marketing for H&M North America, said in a statement.