Why do platforms like Google Search, YouTube, and Google+ continue to grow their active user base? To me, the answer is simple: they all provide a good user experience. Google provides users and digital marketers with a plethora of useful Google tools and resources to help us get the most out of each platform. As digital [...]

Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a [...]

In the summer of 2011, Google announced the support of authorship markup as a way for authors to verify content they’ve created and become authorities on specific topics. Early adopters quickly realized the benefits of the new tag and implementation has continued to grow since its release. Google says authorship is here to help searchers [...]

Social media facts, figures and statistics are a moving feast of metrics that can make your head spin. The numbers are large and what is apparent is that the evolution of mobile platforms is impacting when, where and how often we access our social networks of choice. Facebook’s big drive since going public last year [...]

Google+ maybe a newer social network, but it’s a powerful one. In fact it is now the second largest social media network behind Facebook after only launching just over two years ago. So why are so many Google+ users confused about how to use it? The fact is, if you’re like most people on Google+, [...]