Posts Categorized: Podcasts

After running a couple of pizzerias and having to figure out the promotion and advertising on his own, Bruce Irving turned his pizza shop business into a full on restaurant marketing juggernaut, helping not only his own businesses, but others see dramatic growth as well. Since he started in those pre-social media days and was still finding success, he quickly saw the advantages that social media could play – especially in local business – and adopted marketing plans on platforms such as Facebook and Instagram because of their incredible targeting abilities, as well as the reasonably priced paid marketing options, ability to run promotions/contests, use video, and even chat bots.

When businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options.

In terms of cost per click, LinkedIn is higher than other platforms. But what it does really well is allow for more niche target capabilities on a platform that already has the right people in the right mindset to become leads that convert at a much higher rate.

If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them. And since no one serves up more views than YouTube, your focus should start there. So how do you get those views?

Tim Schmoyer understands what YouTube wants, and he helps people and brands create the type of videos that address YouTube’s three main concerns. What are those concerns? Read on…