The company also announced a new partnership agreement with Damas Jewellery to sell products at select Damas Les Exclusives boutiques across the GCC market.

"Givori’s beautiful products are perfect for Damas,” said Josh Morar, brand director, Damas, which will initially stock Givori at its Burj Al Arab Hotel, Dubai Mall and Wafi branches, before extending the partnership across the region.

“This is a company that gives vivid life to smartphones, and has pioneered an entirely new category of jewellery. We are especially proud to begin our new partnership with the stunning Charlotte Collection, which I am certain will prove a hit with our discerning customer.”

Stephanie Holden, general manager, Givori, said: “We are delighted to announce our new partnership with Damas, which is an explicit recognition that Givori products are not just luxury smartphones – they are unique pieces of jewellery in their own right.”

Givori’s latest launch follows its previous Limited Edition Collections, including Scarlet, which sold out in just nine days, the statement said. - TradeArabia News Service