The Industry’s Business Magazine

How Are Long Guns Faring In
New Environment?

In a story that likely rings true for most of the industry, John Stephenson, general manager of Metro Shooting Supplies in Bridgeton, Mo., recalls the turmoil faced by stores and their customers over the previous eight years. The worst of it came in the weeks following the shootings at Sandy Hook Elementary School in December 2012.

5 Tips For Integrated MarketingOn A Budget

The firearms industry may be in a bit of slowdown following last year’s presidential election and the ripple effects of pro-gun legislation across the nation. And you’re wondering whether your marketing efforts should follow a similar slower pace. Contrary to popular belief, this might actually be the time to pick up the pace of your marketing — but with some clever, low-budget tactics and an integrated approach. Here are five effective integrated marketing tips to keep your products and services in front of your customers, while watching the budget.