The company has put considerable efforts into engineering fake meat products that look and taste like the real thing. Beyond Meat’s team analyzes the makeup of proteins, fats and water in animals and tries to reproduce that distribution in its plant-based products.

The company’s top-selling Beast Burger, and other meat substitutes, are sold in over 7,000 stores, including Whole Foods, Target, Vons and Ralphs. It has also struck deals with sandwich chain Which Wich of Dallas and L.A. pizza chain Fresh Brothers.