idle chatter: what's in a name?

Has the recent company name drama at Paramount Classics ended the same way it did over at The Weinstein Company, with the outfit ending up exactly where it started and keeping their name?

Shortly after Sundance -- when announcing the acquisition of "An Inconvenient Truth -- Paramount Classics was suddenly referred to as Paramount's New Specialty Division (see related press release dated 2/14/06). However on Wednesday, Paramount returned to calling their specialty company by its original name (see related press release dated 5/10/06). Will have to investigate that one a bit further...