Answers

Love this! You've already got active students which is a great starting place.

Just a couple of clarifying questions:

- Do you have a separate email list for your students outside of the list gained from giving out the eBook? This could be where your promoter marketing can begin.

- Is 'active promoter' the endgame where you make a profit? If so, what does that look like?

- As far as bringing in more people; Draws/Competitions are usually more successful in a social media environment for several reasons. What does your social media audience look like?

Another way to maximize your traffic to bring in more people would be to set up a re-marketing campaign for the people who have viewed your course, but decided not to sign up. This group might be more likely to just download the free eBook in exchange for their email. The only issue is that you would need paid traffic via Google Ads or Facebook Ads to do this well. If you don't have Google Analytics set up yet, I would do that right away so that it can start tracking those traffic flows.