Opportunity Identification

Creating a step-change strategy for a convenience and fuel retailer

THE CHALLENGE

A leading convenience and fuel retailer needed to build a long-term growth strategy that was anchored in a deep understanding of consumer needs. They asked us to create two foundational segmentations for the business and give them clear guidelines for creating a revitalised customer offer.

THE RESULT

A convenience opportunity road map to inform and guide all marketing direction, giving the business the confidence and tools to shift their strategic direction.