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Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. How I Used the Skyscraper Technique to Drive 70K+ Page Views. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? What can you do to stay in the game? MORE

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Lead Qualification MORE

Another view of influence marketing measurement. The post An expanded view of influence marketing measurement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. When I wrote Return On Influence in 2012, the term “influence marketing” wasn’t even on the radar. Undoubtedly it has. But does it work? Influence marketing in action. Very few. MORE

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Here’s why: You don’t know if the views are paid or organic. But views for view’s sake are just a vanity metric. Not true. MORE

View-through conversion tracking takes a big step forward in the effort to provide meaningful data for display advertising, especially at the brand level. Put simply, view-through conversion tracking gives marketers the ability to measure and attribute credit when someone sees an ad, but doesn’t click on it. How View-Through Tracking Works. Here’s what usually happens. MORE

Clients who aren’t experienced in the use of video often want to say as much as they possibly can about their […] The post Business Story Videos Are Viewed, Remembered and Shared appeared first on acSellerant Video Studios -- Stories Sell. We work with clients to uncover stories about their businesses. Business Story Marketing Business Story Video story MORE

The post When Facts Fall Short: Why Brands Need a Point of View appeared first on The Content Strategist. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” ” Twelve hours later, the post was removed from the site. download it here if you’re curious'> 1. MORE

LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. View the Cached Profile Mouse over the search result, you will get a chevron to the right of the result. MORE

But with marketing, which has traditionally been viewed as a “softer” field requiring less technology knowledge, CEOs are more likely to push back when told that their idea actually isn’t, er, that great. Here are 10 suggestions CEOs commonly make that indicate that their views of marketing are stuck in the past. 1) “I want more press releases!”. At first, don’t fight the fight. MORE

In a treatise titled “ Six Reasons there will be No Content Shock ,” he looks at this from a consumer perspective and represented a dissenting view held by a few others. You might be surprised to know that I do not believe our views are mutually exclusive. To illustrate how these views can co-exist, I would like to tell a parable, which is also a true story. 5,611). MORE

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. It’s more like an app. That’s engagement. Now it’s easy. MORE

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Like this post? MORE

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. In Experian’s 2015 Digital Marketer study , 89% of marketers reported at least one challenge with creating a complete customer view. In other words, the complete view is just the beginning. MORE

The wide distribution and sharing over social media brought the video’s view count to well over 70,000 hits in a few short weeks, climbing to over 90,000 today. Currently, the video has over 370,000 views, more than any other video on the channel (save for one paid promotion), and more than most videos on the subject or from competitors. Following our missteps with the Dean S. MORE

The desk top view. Typically these are photos of a desk or table top and they look as if you were viewing them from a first person perspective. Though it might not be a trend you''ve read about recently, there is no denying the popularity of desk top view design. As a web designer, I spend a lot of time online.like a lot. What is it Exactly? Why is it Popular? Who is Using It? MORE

One of the hardest things about being a parent to small children is the music you’re forced to endure. know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. Bear with me here.). Third-Party Content Development. External Collaboration. Relationship Building. MORE

We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia. MORE

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Lead Qualification Inbound Marketing Lead Management MORE

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” ” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. Tweet. MORE

For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Tweet Photo credit: s_falkow. In sales, we are trained to look at situations as if we were sitting in the prospect’s chair. By not grab-assing and building a lot of rapport. Not much to ask, right? Lots of them. MORE

In essence what he was saying that people, AKA consumers don’t want to read on their computers per se, they want to view something, too. With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry. Fast forward to today and it’s quite obvious that Bob knew what he was talking about. MORE

Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions MORE

Integrated marketing customer experience single customer view Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches. MORE

That’s why it’s important to collect all those perspectives and create a single view of each customer. Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. Let Oracle help. MORE

With billions of stories viewed each day and more than 100 million active users, Snapchat has the highest growth rate of any social media app. The post A balanced view of using Snapchat for marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Much of my social media stream is dominated by a Snapchat feeding frenzy these days. And with good reason. MORE

Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.” ” I only caution you about trying to match Mitch’s pace. There is Mitch, and then there is the rest of us! currently have about 70 ideas in the hopper. PUBLISH. MORE

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Conferences? I don’t believe the cost of doing a job should count into ROI calculations. I say stop the insanity. Let’s keep these measures apples-to-apples. video: $1,000. MORE

This laziness is particularly evident in the digital space where over-simplified, easily digestible numbers (like YouTube view counts) have essentially become a metric of success. We then got our blank video over 100,000 views simply by spending $1,400 on YouTube ’s TrueView advertising platform. cents a view. In an advertising agency, having a good idea isn’t enough. No sound. MORE

Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site. Latest Developments in SEO: Uproar over Guest Blogging. Guest Posting Phenomenon Gone Wrong. . MORE

Any idea which specific assets contributed directly or indirectly to your pipeline? I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads. Author: Mike Telem Do you know what your top content assets were for the last quarter? MORE

There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. Entrepreneur.com. USA Today. The Austin Business Journal. Small Business Trends. … and dozens, perhaps hundreds, of blogs. MORE

A few years ago I attended an event, organized by our partner BT Global Services. When talking about digital transformation, back then a relatively new term, several CIOs reminded how they always had transformed, illustrating their statements with state-of-the-art projects across a broad range of business functions and processes. It needs to be said that […]. MORE

My answer: “Creating List Views” (after basic training on how to use SFDC). Views are simple, fast and visible to any sales rep who has access to the information. We can find list views by clicking on a tab in SFDC. If you click on the accounts tab, there is a drop-down that says View where you select what set of data to display from accounts. . SFDC makes the process of creating and editing list views seamless by giving you 3 basic steps each time: Name the view. Manage call/prospecting lists from views. ” Pulling reports? MORE

Integrate It’s that holistic and integrated view of experience-oriented and customer-centric conversion Optimize is all about. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization. MORE

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Lead Qualification Inbound Marketing Lead Management MORE

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view. What does this mean, and why is it important? How do they use it? MORE

Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It should drive what you communicate, but more,”he explained. “It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”. Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. ”). Here’s a summary of what Michael revealed: 1. Michael J. MORE

“If we’ve learned anything from social networks, it’s that users interact more with rich content like photos and video over text, so the move to a more engaging view could create some great opportunities for marketers to make content that stands out,” she says. The premise behind this grid view is to show off some eye-candy. Google is at it again. MORE

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They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Like this post?

LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. View the Cached Profile Mouse over the search result, you will get a chevron to the right of the result.

Another view of influence marketing measurement. The post An expanded view of influence marketing measurement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. When I wrote Return On Influence in 2012, the term “influence marketing” wasn’t even on the radar. Undoubtedly it has. But does it work? Influence marketing in action. Very few.

Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."

That’s why it’s important to collect all those perspectives and create a single view of each customer. Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. Let Oracle help.

Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It should drive what you communicate, but more,”he explained. “It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”. Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. ”). Here’s a summary of what Michael revealed: 1. Michael J.

With billions of stories viewed each day and more than 100 million active users, Snapchat has the highest growth rate of any social media app. The post A balanced view of using Snapchat for marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Much of my social media stream is dominated by a Snapchat feeding frenzy these days. And with good reason.

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Here’s why: You don’t know if the views are paid or organic. But views for view’s sake are just a vanity metric. Not true.

Integrate It’s that holistic and integrated view of experience-oriented and customer-centric conversion Optimize is all about. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.

Clients who aren’t experienced in the use of video often want to say as much as they possibly can about their […] The post Business Story Videos Are Viewed, Remembered and Shared appeared first on acSellerant Video Studios -- Stories Sell. We work with clients to uncover stories about their businesses. Business Story Marketing Business Story Video story

But with marketing, which has traditionally been viewed as a “softer” field requiring less technology knowledge, CEOs are more likely to push back when told that their idea actually isn’t, er, that great. Here are 10 suggestions CEOs commonly make that indicate that their views of marketing are stuck in the past. 1) “I want more press releases!”. At first, don’t fight the fight.

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."

Any idea which specific assets contributed directly or indirectly to your pipeline? I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads. Author: Mike Telem Do you know what your top content assets were for the last quarter?

That’s why it’s important to collect all those perspectives and create a single view of each customer. Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. Let Oracle help.

Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It should drive what you communicate, but more,”he explained. “It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”. Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. ”). Here’s a summary of what Michael revealed: 1. Michael J.

With billions of stories viewed each day and more than 100 million active users, Snapchat has the highest growth rate of any social media app. The post A balanced view of using Snapchat for marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Much of my social media stream is dominated by a Snapchat feeding frenzy these days. And with good reason.

This laziness is particularly evident in the digital space where over-simplified, easily digestible numbers (like YouTube view counts) have essentially become a metric of success. We then got our blank video over 100,000 views simply by spending $1,400 on YouTube ’s TrueView advertising platform. cents a view. In an advertising agency, having a good idea isn’t enough. No sound.

Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site. Latest Developments in SEO: Uproar over Guest Blogging. Guest Posting Phenomenon Gone Wrong. .

In a treatise titled “ Six Reasons there will be No Content Shock ,” he looks at this from a consumer perspective and represented a dissenting view held by a few others. You might be surprised to know that I do not believe our views are mutually exclusive. To illustrate how these views can co-exist, I would like to tell a parable, which is also a true story. 5,611).

Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.” ” I only caution you about trying to match Mitch’s pace. There is Mitch, and then there is the rest of us! currently have about 70 ideas in the hopper. PUBLISH.

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."

My answer: “Creating List Views” (after basic training on how to use SFDC). Views are simple, fast and visible to any sales rep who has access to the information. We can find list views by clicking on a tab in SFDC. If you click on the accounts tab, there is a drop-down that says View where you select what set of data to display from accounts. . SFDC makes the process of creating and editing list views seamless by giving you 3 basic steps each time: Name the view. Manage call/prospecting lists from views. ” Pulling reports?

The desk top view. Typically these are photos of a desk or table top and they look as if you were viewing them from a first person perspective. Though it might not be a trend you''ve read about recently, there is no denying the popularity of desk top view design. As a web designer, I spend a lot of time online.like a lot. What is it Exactly? Why is it Popular? Who is Using It?

“If we’ve learned anything from social networks, it’s that users interact more with rich content like photos and video over text, so the move to a more engaging view could create some great opportunities for marketers to make content that stands out,” she says. The premise behind this grid view is to show off some eye-candy. Google is at it again.

For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Tweet Photo credit: s_falkow. In sales, we are trained to look at situations as if we were sitting in the prospect’s chair. By not grab-assing and building a lot of rapport. Not much to ask, right? Lots of them.

One of the hardest things about being a parent to small children is the music you’re forced to endure. know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. Bear with me here.). Third-Party Content Development. External Collaboration. Relationship Building.

In essence what he was saying that people, AKA consumers don’t want to read on their computers per se, they want to view something, too. With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry. Fast forward to today and it’s quite obvious that Bob knew what he was talking about.

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Lead Qualification Inbound Marketing Lead Management

A few years ago I attended an event, organized by our partner BT Global Services. When talking about digital transformation, back then a relatively new term, several CIOs reminded how they always had transformed, illustrating their statements with state-of-the-art projects across a broad range of business functions and processes. It needs to be said that […].

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Lead Qualification Inbound Marketing Lead Management

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Lead Qualification

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view. What does this mean, and why is it important? How do they use it?

We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia.

Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. How I Used the Skyscraper Technique to Drive 70K+ Page Views. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? What can you do to stay in the game?

The post When Facts Fall Short: Why Brands Need a Point of View appeared first on The Content Strategist. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” ” Twelve hours later, the post was removed from the site. download it here if you’re curious'> 1.

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. It’s more like an app. That’s engagement. Now it’s easy.

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” ” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. Tweet.

There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. Entrepreneur.com. USA Today. The Austin Business Journal. Small Business Trends. … and dozens, perhaps hundreds, of blogs.

Integrated marketing customer experience single customer view Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches.

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Conferences? I don’t believe the cost of doing a job should count into ROI calculations. I say stop the insanity. Let’s keep these measures apples-to-apples. video: $1,000.

The wide distribution and sharing over social media brought the video’s view count to well over 70,000 hits in a few short weeks, climbing to over 90,000 today. Currently, the video has over 370,000 views, more than any other video on the channel (save for one paid promotion), and more than most videos on the subject or from competitors. Following our missteps with the Dean S.

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. In Experian’s 2015 Digital Marketer study , 89% of marketers reported at least one challenge with creating a complete customer view. In other words, the complete view is just the beginning.