When Apple removed sexy software from the App Store, a pinup application by the German publisher Springer fell prey of the decision. Springer, allegedly Apple’s second-largest client worldwide after Google, has complained to a press association which promised to look into the case.

Tentatively named Shake the Bild Girl, this program lets you shake your device in order to undress a pinup featured in the Springer-owned Bild periodical. Springer is making a decent amount of money off both the pinup app and a digital version of Bild on the App Store.

According to the Guardian, The International Federation of the Periodical Press (FIPP) could act on the behalf of Springer and file the official complaint with Apple over their decision to remove the Shake the Bild Girl app from the App Store. Their reasoning is that while Apple was acting within its own right to remove sexually explicit apps from the store, the Shake the Bild Girl app doesn’t file as such and should therefore be allowed into the store, just like Playboy and Sports Illustrated apps that both contain a fair share of barely dressed models.

Wolfgang Fuerstner, chief executive with The Association of German Magazine Publishers that asked FIPP to intervene, criticized Apple’s moral policing in a Der Spiegel interview:

Publishers can’t sell their soul just to get a few lousy pennies from Apple. Today they censor nipples, tomorrow editorial content.

Even though a new breed of entertainment and adult apps have gone through Apple’s stringent approval process without a hiccup over the past few months due to relaxed policies, the Californian firm has changed its mind last month. As a result, thousands of sexy apps have been kicked out of the App Store while Apple claimed it was responding to numerous user complaints demanding the company remove sexually explicit content on the iPhone in order to protect the kids and their parents.

It was later revealed that the iTunesConnect website that developers use to submit apps to Apple contains a new ‘explicit’ category, meaning the removed apps might re-appear in the adult-only section on the App Store at some point. However, a company representative told Gizmodo that even though the explicit category is possible, “it’s not going to happen anytime soon.”