As reported by ESPN (via gamesindustry.biz), Ninja starred among other top-flight Fortnite players at the opening of the Las Vegas Esports Arena—a 30,000-square foot, multilevel forum housed within the city's Luxor Resort and Casino.

Streamed live on Twitch, the event's peak 667,000 concurrent viewers eclipsed Ninja and Drake's prior outing by a stretch. ESPN reports Blevins was the third most interacted with person in March, behind Real Madrid's Cristiano Ronaldo and the Cleveland Cavaliers' LeBron James. Nevertheless, Blevins doesn't consider himself famous.

"I don't feel famous. I still have to pick my dog's shit up when I go outside," he tells ESPN. "I'm just a guy gaming. It feels good and I'm definitely starting to feel and think about things different, but it's just a professional thing."

Blevins adds: "I don't think a game has ever done this. You have popular esports games like League of Legends and those are obviously super popular and competitive, but a game that's gone viral and infected the world, really, especially with a younger audience, it hasn't happened since Minecraft, in my opinion."