HOW WE OPERATE

Radically Open

TBWA is not your traditional ad network — we are a radically open creative collective. We know today’s landscape is highly complex, and there are times when brands need to tap directly into our specialists' digital capabilities, regardless of where they are in the world. This is why Digital Arts Network exists today. It’s a direct access to a global pipeline of digital talent, methods and capabilities embedded throughout TBWA.

Disruption

Conventions are everywhere. It doesn’t matter if we’re developing the next big global brand platform, a new product or simply writing a tweet. We look for conventions we can break with disruptive ideas to get us to the desired vision. This is our Disruption® methodology and it’s at the core of everything we do — big or small, analog or digital.

SPECIALIST CAPABILITIES

DAN Elements

Brands can tap directly into any of these elements or use as building blocks to assemble a completely unique capability from the ground up. Behind each element is a mix of network talent, methods, and deep experience.

DSc
Data Science

eC
E-commerce

DS
Digital Strategy

SM
Social Media

CE
Community Engagement

DC
Digital Campaigns

PM
Performance

WD
Website Dev

CR
Customer Relationship

XD
Experience Design

SB
Social Business

RtC
Real-time Comms

CO
Content

DP
Digital Production

SD
Service Design

EX
Experiential

CT
Creative Tech

IM
Influencer Management

UI
Interface Design

GA
Gaming

AP
App Dev

SE
Search

IP
Product Development

DSc
Data Science

SE
Search

PM
Performance

DS
Digital Strategy

SB
Social Business

UI
Interface Design

DP
Digital Production

eC
E-commerce

XD
Experience Design

IM
Influencer Management

DC
Digital Campaigns

AP
App Dev

CR
Customer Relationship

CT
Creative Tech

CE
Community Engagement

CO
Content

WD
Website Dev

EX
Experiential

SM
Social Media

RtC
Real-time Comms

GA
Gaming

SD
Service Design

IP
Product Development

03

Featured Work

Featured Work

Biscuit
Musti & Mirri — TBWA\Helsinki

Play The City
The GRAMMYs — TBWA\Chiat\Day LA

Hornbach First Analog Webstore
Hornbach — HEIMAT Berlin

Match Point
Gatorade — TBWA\Chiat\Day LA

Educycle: Preorder the Future
Neste — TBWA\Helsinki

The Live Preroll
Telenet Play Sports — TBWA\Belgium

Promoticon
McDonald's — TBWA\RAAD

Magic Wallpaper
Castorama — TBWA\DAN\Paris

The Impossible Game
SNCF — TBWA\DAN\Paris

04

Specialists

OUR SPECIALISTS

DAN represents all our digital specialists embedded throughout the global TBWA\ collective. Meet some of them here.