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An Email Marketing Checklist

Two weeks ago we sent out our first newsletter in about a year. We won’t get into the reasons why it took so long to get back into the game, but we will say that we’re happy to be back!

We were expecting unsubscribes and non-engaged readers. We had some, but for the most part, we’re happy with the results from our last two newsletters. Now for the challenge going forward: improve our open and click rates, provide information each week that readers are eager to receive, and gain new subscribers in the process.

How does one go about doing this? As I was brushing up on my email marketing skills, I came across this article from Small Business Computing. Although there are thousands of email help articles on the web, this one speaks to our—and hopefully your—small business. The full article goes into detail, but on the surface they suggest:

Integrate email marketing with social media

Make email campaigns viewable on mobile phones

Engage readers by having conversations and inviting them to participate in the discussion

Keep content brief and focused

Don’t overdo on images or design

Track campaigns to determine what’s working and what’s not

Email is essential. We’re committed to making our newsletter something people look forward to getting each week and we’d love for you to subscribe. If your small business needs help starting an email marketing campaign or implementing some of the tips listed above, we can help you build a list from the ground up and start seeing the results from this powerful tool.