Our client, iDirect does a great job choosing vibrant booth graphic colors and placing their logo and tagline at a height that is visible to attendees up close and from afar

This past year there’s been a lot of buzz around “Winning”, from Charlie Sheen’s comical tirades to the widely popular and fiercely competitive Dancing With The Stars. But, in the world of exhibiting how do you know if you have winning trade show booth graphics? Below is a checklist of “winning” qualities that could earn you “best in show”.

Your trade show booth graphics should first and foremost...

1. Promote your productsWhatever combination of trade show booth graphics and text that you decide on, make sure that they work together to showcase the features and benefits of your products/services. When someone walks up to your trade show booth they should know immediately: who you are and what you do. Remember, you only have 3 seconds to captivate your target audience and you don't want to overwhelm them into scampering off to your competition's trade show display. If you have complicated messages to communicate such as a client success story, rely on to your A/V presentations instead of your booth graphics to tell the story.

2. Boost your brandWhen looking at your trade show booth graphics, look at it from an all encompassing stand point, do your trade show booth graphics: incorporate your logo, adhere to established branding guidelines, communicate your value proposition etc; all of these elements should be skillfully combined to lure in your target audience. [Also, be careful to not include any propriety information in your trade show booth graphics as reprinting can be a costly endeavor].

Make sure to maintain your company’s color palette in not only your trade show booth graphics but, it should carry through to flooring and furniture. If possible, repeat your logo on graphics that are visible from across the show floor, the aisle and even up close on staff name tags or clothing all the way thru to premium giveaways. The average attendee needs to be reminded 6 separate times to distinctly remember your brand, so the more times your brand is at front and center the more success you will have at driving brand memorability.

iDirect reinforces their brand on their graphic header as well as their greeting station - so they catch their audience both coming and going

3. Stay on target If you took a birds eye view of all of the places that your campaigns have appeared (both on and offline) your trade show booth should be another channel to promote your campaigns. Make sure that you are openly communicating conversion points on your trade show booth graphics such as your website and that your trade show display is consistent with other display properties.