Marketing and Communications Director Kevin Dando told Paid Contentthe timing was perfect since a weekly social media chat about the show was under way. It also didn't hurt that big name celebrities like Giada De Laurentiis retweeted the quip.

The Super Bowl tweet was the public broadcaster's second most popular since it rolled out a campaign to defend itself (and Big Bird) after Mitt Romney revealed plans to cut funding for its programs during the Presidential debates.