Andrew Frank

Andrew Frank

VP Distinguished Analyst

Andrew Frank covers marketing and advertising.
As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals.
He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT).
Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.

Monday, April 29, 2019 10:15 AM|Monday, April 29, 2019 11:00 AM

Move Over Giorgio: Why Your Next Creative Director Might Be an AI

Creativity seems like the last place we'd expect AI to challenge human capabilities, but the results of machine-directed creative projects will surprise you. Creative AI lacks the hype of predictive analytics, natural language or computer vision, but it may wind up having more impact on marketing than any of them. Learn how AI is learning to generate persuasive, engaging content that sells.

Key take-aways:- What is the current state of AI's impact on creative execution?- What are its current strengths and limitations, with examples?- How can we introduce AI into the creative suite without losing our talent or our souls?

Monday, April 29, 2019 12:30 PM|Monday, April 29, 2019 12:50 PM

Magic Quadrant for Ad Tech — The Good, the Bad and the Ugly

Gartner launched its flagship Ad Tech MQ in 2018. Since then, almost every ad tech vendor has made an upgrade and the new features are more powerful and confusing than ever. Our martech survey shows marketers are adopting ad tech in droves. Still, it faces gale-force headwinds from regulators, walled gardens, elusive consumers, and thieves. Tune in to learn the latest trends, triumphs, trials, and travesties of the tumultuous world of ad tech.

The global trust crisis is in full force. Fake reviews, ads, videos, social accounts and counterfeit products are creating a toxic marketplace for brands. Google and Facebook promise to improve, but there's a better solution. Find out how blockchain innovators are taking on the challenge of trust and authenticity and how brands can get involved.Key take-aways:- What aspects of marketing are conducive to decentralization, and what key projects are underway?- How can marketers use ledgers to deal with privacy, identity and consent?- How can blockchain help restore trust in media and brands, and what actions can we take today?