Cricketers are backed by Kings

Julian Dent of Berkhamsted Cricket Club celebrates the new sponsorship of the King's Arms with general manager Sarah Andrews

The Kings Arms in Berkhamsted, part of the Oakman Inns estate which has restaurants in Hemel Hempstead and Tring, has entered into a three-year sponsorship deal with Berkhamsted Cricket Club.

The arrangement starts in 2015 and will see Kings Arms branding featured on the club’s shirts, clubhouse and website and will include the distribution of money off food vouchers to club members for man of the match and other awards.

He said: “Attracting sponsorship is vital for all amateur sports clubs so that they can sustain the facility for the benefit of the local community and the cricket club is no different.

“We’re very grateful to the Kings Arms for their support. The money will be spent wisely and will include the development of our thriving junior section and the vouchers will enable us to recognise all those who work so hard for the Club behind the scenes.”

Tring man Peter Borg-Neal, CEO of Oakman Inns, said: “Of course there is a commercial angle to our strategy, but it’s also about our deep rooted passion for encouraging people to be physically active.

“It’s healthy for our customers to be on the sports field as well as in our restaurants”.

Oakman Inns has a proud tradition of community sports sponsorship and Alex Ford, director of operations is delighted with this latest partnership: “Berkhamsted Cricket Club is an excellent fit with our target audience. Some of the players already work here part time and we look forward to seeing many more of them with their families at our dining tables.”