March 2016Adult content policiesAustralia and New Zealand
Our policy has been updated to allow advertising for adult content in Australia and New Zealand. Restrictions apply, please reference the Adult content policies for details.

October 2015Gambling and contestsRepublic of Ireland
Advertisers must adhere to recently revised legal requirements, including licensing requirements managed by the National Excise Licence Office, in order to continue promoting online gambling in the Rep. of Ireland market. This is a change from our previous policy, which stipulated that establishments in possession of either a local license or a license issued in selected foreign jurisdictions were allowed to advertise. Going forward, foreign licensed advertisers can no longer advertise on Bing Ads in the Rep. or Ireland market unless they are in possession of proper authorization issued by local authorities.

June 2015Product AdsGlobal
Our policy has been updated with additional requirements for ad campaigns leveraging Product Ads. Advertisers must still adhere to the Bing Ads policy in addition to this policy.

May 2015Gambling and contestsUnited States
We have begun allowing advertising for approved paid fantasy sports in United States. Restrictions apply, please reference the Gambling and contests policies for details.

April 2015Ad ExtensionsGlobal
New policies are in effect for ad campaigns leveraging App Extensions.

February 2015Adult contentHong Kong
Our policy has been updated to disallow advertising for adult contents in Hong Kong.

February 2015Remarketing in paid searchGlobal
New policies are in effect for ad campaigns leveraging search remarketing functionalities.

February 2015Phone numbers and Ad Call ExtensionsUnites States, Canada, United Kingdom, Hong Kong, Taiwan
Starting February, ads may not include a phone number in any portions of the ad copy except through the use of Call Extensions or Location Extensions. Trademarked phone numbers and phone numbers that are part of WAP mobile ads will not be affected by this policy change.

October 2014Gambling and contestsUnited Kingdom
Advertisers must adhere to recently revised legal requirements, including licensing requirements managed by the U.K. Gambling Commission, in order to continue promoting online gambling in the U.K. market on Bing Network. This is a change from our previous policy, which stipulated that establishments in possession of either a U.K. license or a license issued in selected foreign jurisdictions were allowed to advertise. Going forward, foreign licensed advertisers can no longer advertise on Bing Network in the U.K. market unless they are in possession of proper authorization issued by the U.K. Gambling Commission.

September 2014Adult contentBrazil
Our policy has been updated to disallow advertising for adult contents in Brazil.

February 2014Ad content and style policiesHong Kong/Taiwan
We have made additional requirements for Display URL, under the Ad Content and Style policies, for ads targeting Hong Kong and/or Taiwan to restrict the use of only English characters in the main domain of the display URL. Please refer to the Ad content and style policy for more information.

December 2013User safety and privacyGlobal
There are two updates to the User safety and privacy policy: the addition of a section on third-party products and services and a revision to the software and downloads section. These changes are meant to provide transparency and ensure a high quality experience for both our customers and end users. The section on 3rd party products and services requires that advertisers are clear about their identity and relationship with the owner of the product or service they promote. The updates to the section of software and downloads help to clarify our requirements around such things as bundling and uninstall functionality. Please review the full User safety and privacy policy for more information.

November 2013PunctuationGlobal
We have removed the restriction on use of exclamation points in ad titles from the Content and Style policies. A single exclamation point is now allowed in the title of an ad.

October 2013Gambling and contests policiesUnited States, New Zealand
An update to policy allows approved state lotteries to advertise within the U.S. Additionally, locally licensed gambling operators may now advertise in New Zealand. Restrictions apply, so please reference the Gambling policy for details.

September 2013Product AdsUnited States
A new policy is available for Product Ads. Advertisers must still adhere to theBing Ads policy in addition to this policy which introduces policies specific to the images and product descriptions that are part of Product Ads.

July 2013Phone numbers and Ad Call ExtensionsGlobal
Our policy has been updated to include more detailed information about how phone numbers may be used in ads and the requirement to disclose in advance any fees or recording.

May 2013Launch of policy for new marketsMultiple markets
We have launched Bing Ads in Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand, and Vietnam and policies have been updated for these markets. Please reference our global policies or the Taiwan policy for Taiwan-specific information.