Leadership

When Facebook recently updated its ad policy to reinforce its ban on middlemen marking up its inventory, it was only the latest shot fired in a transparency campaign against media agencies. Facebook sells ads on an auction basis, but some… Read More ›

Most (78 per cent) CEOs do not trust their advertising and media agencies to create effective campaigns because they have lost faith in their ability to deliver performance-driven results, according to a report. More than three quarters (76 per cent)… Read More ›

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by… Read More ›

The digital age has made it amazingly easier to reach out to consumers but building lasting relationships takes efforts. Here are the thumb rules to achieve that. Advertising hasn’t changed much since the time it was first thought about in… Read More ›

my·o·pi·a /mīˈōpēə/ Nearsightedness Lack of imagination, foresight, or intellectual insight. Last week I was in Cannes and noticed a stark contrast between those who were immerse in the broader marketing picture, and those that were looking through a digital pinhole… Read More ›