PACKAGING
Perhaps we've all been known to peel a
label off a beer, but 3 Rios wine encourages
it. The wine from Portuguese winemaker
Anselmo Mendes incorporates three
lines that represent the three rivers
irrigating the grapes in the wine.
The portion of the label marking
each river can be peeled away
to reveal information about
the product. Created in
partnership with Moço
Wine Branding, the
campaign not only
conveys the "story"
behind the wine -
it also creates a
pretty cool art
project.
MUNCHIE MEALS
It can't be said that Jack in the Box
doesn't know its target audience.
The company, which launched
delivery for those late-night
munchies, amped things up a notch
in a special promotion.
Marking California's entry into
the legalized cannabis arena, the
company created Merry Munchie
Meals at Long Beach stores in
partnership with Merry Jane, an
online publication dedicated to
cannabis news. The meal included
two tacos, five mini churros, three
chicken strips, a half-and-half
mixture of curly and regular fries
and a small drink, all for $4.20 - a
reference to April 20, an informal
counterculture holiday celebrating
cannabis. While the product was
available only for a week, it created
an alliance with its most potent
- and laid back - customers.
STORES.ORG
STORES April 2018 13