Thursday, December 3, 2009

EA Reinvents Franchise with New Development Teams, New Soldier, New Setting

LOS ANGELES, California – December 2, 2009 – Medal of Honor™ returns to the front lines, this time in today’s war. For the first time in the franchise’s 10-year history, Medal of Honor is leaving the WWII theatre and putting players in war-torn Afghanistan. Electronic Arts Inc. (NASDAQ: ERTS) today revealed that in 2010, Medal of Honor, an all-new first-person shooter game, will introduce the Tier 1 Operator: a relatively unknown entity directly under the National Command Authority who takes on missions no one else can handle. The development team has been working closely with Tier 1 Operators from the U.S. Special Operations Community since the earliest stages of development to create the most authentic modern war experience. Medal of Honor depicts modern military operations through the lens of a small band of fictional characters. Inspired by real events, Medal of Honor reveals the mission of today’s most elite American soldier – his will, his mindset and his uncompromising professionalism.

Medal of Honor is being built with a best-in-class single-player campaign. The Medal of Honor development team at EALA has been hand-selected by the studio leadership of General Manager Sean Decker, Executive Producer Greg Goodrich and Senior Creative Director Rich Farrelly. To compliment the single-player experience, EALA has enlisted the multiplayer expertise at EA DICE. This team will develop the multiplayer experience of Medal of Honor. These two studios are coming together to deliver a world-class Medal of Honor that is poised to re-set the franchise for a new generation.

“When we first set out to reinvent Medal of Honor, we wanted to stay true to its roots of authenticity and respect for the soldier but bring it into today’s war. The Tier 1 Operator is the most disciplined, deliberate and prepared warrior on the battlefield. He is a living, breathing, precision instrument of war.” said Greg Goodrich, Executive Producer, Medal of Honor. “We are honored to have the rare opportunity to work closely with these men to create a game that shares their experience.”

“EA has always been an advocate for telling the soldiers’ story. The new Medal of Honor follows that tradition. We felt it was important to tell the story of today’s war and today’s elite soldiers via today’s most relevant medium – videogames,” said Sean Decker, VP and General Manager of EALA. “We are so proud to bring together two powerhouse development teams to make this game a reality; EA Los Angeles and EA DICE. Medal of Honor promises to be an unforgettable entry in the modern shooter genre.”

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.EA, EA SPORTS, EA Mobile, POGO and Medal of Honor are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.