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4K Pure Direct

For Smoother, Crisper Motion and Colour Accuracy

During 4K signal transmission to the TV via HDMI, the colour information can be slightly compromised, resulting in less-than-ideal colour shading and gradation. With 4K Pure Direct, all colour information and full resolution is transmitted to the TV, so that the picture retains its crisp, rich colours as intended in 4K Ultra HD.

Multi HDR Support

Be ready for High Dynamic Range Movies & TV

Our 4K TVs support multiple HDR formats, such as HDR10 found on UHD Blu-ray discs and, with the 2017 models, now Hybrid Log Gamma (HLG), the HDR format developed by the BBC and Japan's NHK.

Switch Design

Adjustable Stand - design to suit any environment

Wide or narrow, subtle or bold — with four styles in one adjustable stand design, you can change the look of your TV as often as you decorate. Also a great way to fit AV accessories, like soundbars, under your new TV.

Video On Demand is Already in 4K

Compatible with 4K Ultra HD Netflix*, Amazon Video* & YouTube

Because 4K internet video streaming is now supported by YouTube, NETFLIX and Amazon Video a wide variety of high-quality content is easily at fingertips. The UHD video signals are processed by our own 4K High-Precision Chroma Processor to achieve crisp, beautiful images.

*Subscription required. Not all content is in 4K & HDR.

Go The Other Way with Freeview Play Freeview Play combines catch-up, on-demand services and live television together in one place with no monthly costs. Find programmes from BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play sitting alongside 70 TV channels and 15 HD channels. You definitely won’t be stuck for something to watch.

Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV or recorder is connected to the internet* and you’re good to go.

Our TVs have some unique Freeview Play features like the Quick Look Guide which shows thumbnail pictures of TV programmes.

*A minimum broadband speed of 2Mbps is required to watch catch up and on demand services – this will count towards any monthly broadband data allowance. Only selected channels provide 7-day catch up. Freeview service is subject to coverage. Aerial upgrade may be required. UK only.

Our website uses cookies and similar tools to improve its performance and enhance your user experience and by continuing to use this website without changing your settings, you consent to their use. To find out more about the cookies we use or how to change your settings, please see our Cookies Policy.
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