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A Year in Review: The Best of 2017

As 2017 comes to an end, we find ourselves reflecting on the
many wonderful moments that have passed throughout the year in the Foto Care
Community. This has been one of our most
exciting years; we have tons of new product releases, added new members to
our staff, completed over 25 incredible events and collaborated on even more,
and implemented changes to better suit the needs of our customers. We’re proud of our accomplishments, and would
love to share some of our top highlights with you.

Taken at Photoville

Members of the Rentals Team at the Phase One Launch Party

We’ve had many fantastic events over the past year, but a
few stand out as extraordinary.We
celebrated the launch of partnering with Phase One as a dealer with a rooftop
party on a perfect May evening.We also
had pro fashion photographer and Canon Explorer of Light, Lindsay Adler, teach
a lighting workshop on our rooftop with professional models, makeup artists,
and stylists.

Images from Lindsay Adler's Event

We also partnered with our vendors for some amazing off site
events.We participated with Fujifilm in
their First Annual Fujifilm Festival, an entire weekend of Fujifilm
X-Photographer’s running workshops and classes.Check out our video from the event here:

We also visited Photoville in Brooklyn, and got to see so
much amazing fine art and documentary photography.We got to try out some Leica cameras and lenses,
as well as participate in a long exposure night photography workshop with
Leica.Here’s a video from Photoville:

Some game changers were announced in 2017 in the world of
Photography, specifically in the world of medium format.This includes the Fujifilm GFX 50s system:
the first Mirrorless Medium Format System and the most affordable on the
market.Also announced was the Profoto
A1, the world’s smallest studio light.

Trying out the New Profoto A1

Shooting with the Fujifilm GFX 50s

We’ve added some new member to the Foto Care family.Anthony Festa is our new on staff technical
support expert.With an expansive
background as a digital tech and studio tech, Anthony will be assisting you with
all your support and service issues as well as teaching the Capture One Training
classes. Please feel free to contact Anthony at support@fotocare.com or call him directly at 212-741-2990 with any technical questions. We also added Nicholas
Scattergood and Khaled Anwar to the rentals team. Nicholas is a part time student doing a great job at the front counter and Khaled comes to us with over 15 years experience in the rental studio business and is working with customers to fulfill their orders. You can contact the rentals department by emailing rental@fotocare.com or calling 212-741-2991.

It’s a good feeling to sit back and reminisce over a
productive and eventful year, and look forward to an exciting year ahead.We thank you for being a part of all that we
do, and hope to see you all in 2018.

Have an enjoyable and safe Holiday season!

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If you were considering
starting off the New Year by upgrading your medium format system, now is the
perfect time.Phase One is starting off
2018 with promotional pricing on two different camera kits that you can check
out below:

Have you ever wondered what it would be like to shoot with
the most light-sensitive, 101-megapixel digital system on earth?I gave it a shot to see what all the fuss was
about, and I was not disappointed.The
IQ3 Achromatic creates images dense with painstaking detail, even more than the
naked eye can see. You might ask yourself why someone would choose a camera
that only shoots in black and white.The Achromatic was built from scratch with its own unique CMOS sensor made without
the Bayer color filter that is on every other color detecting camera
sensor.Without the filter, the sensor
can pick up more unobstructed detail than ever.Ryan from Rentals and I went out to our
backyard to test drive this powerful camera.Luckily, our backyard includes an iconic, wonderfully detailed, New York
City landmark: the Flatiron Building.

I mentioned before that the camera can capture more than the
human eye can see. That allows endless
creative possibilities for infrared applications.Infrared light exist…

This year, not only will Foto Care be teaming up with Tether Tools at the PhotoPlus Expo, but we'll also be open all week with special Expo Week promotions and events.

Keep checking back here for news and offers. Remember to visit us and Tether Tools at booth #1127 during the expo. We look forward to seeing you there!

Track the tag #fotocareppe2016 on social media to get new, updates, and special offers. Tag your own posts to keep the feed going!

Broncolor is offering $1,000 off their Senso 2400ws 2-Head Kit and a FREE Beauty Box, valid now through November 30th 2016.

*Prior purchases excluded. Receive one Beauty Box with each qualifying Senso kit purchased during the promotional period. Qualified EDU prices may take $500.00 off EDU price.

All Tether Tools gear is 10% from now until October 31st, In Store, at our Booth at the Expo, and online using the Code: "TT2016". Visit us at booth #1127 during Photo Plus to shop and save on Tether Tools products.