Driving growth is increasing use of smartphones, video game consoles and OTT video rental services, and OTT video viewing is increasing across Generations X and Y, as well as among Baby Boomers, according to the report.

Monthly use of any digital service connected to a TV has risen nearly 50% this year, from 13% to 19% among 13-54 year olds.
Knowledge Networks also released other key metrics for this age group, including:

“The number of platforms that account for significant video viewing is approaching a dozen,” said David Tice, VP and group account director at Knowledge Networks. “This poses a variety of challenges — in measurement, accountability, planning, and targeting. But every challenge contains an opportunity to find new efficiencies in reaching key audiences, adding relevance to ads. Video is increasingly un-tethered, but the core elements of the video experience, and the rich context it provides, remain remarkably intact.”