Category Archives: Competition and Competitive Intelligence

This is just a quick follow-up to my post on using word clouds or wordles for competitive intelligence. ScrewTinny – the competitive marketing intelligence service that I’m developing, now creates wordles based on vendors’ marketing copy, but there was a problem when looking at wordles containing the marketing copy for more than one product. I’ve […]

[An updated version of this post can be found here] It’s been a while since I updated this blog on my efforts to build my on-line competitive intelligence service (codenamed ScrewTinny). As I’m now not too far away from releasing an alpha version, I thought I’d start to share some of the output. At the […]

I’m continuing my series of blog entries where I am sharing some early results from REPAMATron – my automated competitive marketing intelligence gathering tool. In this entry I’m looking at the difference in marketing strategy between open source and closed source enterprise service buses (EBSs). REPAMATron automates my REPAMA competitive marketing intelligence methodology and is […]

In the previous post I shared some of the early results from REPAMATron – the technology I’ve developed that automates the process of gathering competitive marketing intelligence. The previous post described what REPAMA and REPAMATron are all about so if you’ve landed here and have no idea what this is, then I’d recommend that you […]

If you’ve been following this blog you’ll know that I analyse the marketing tactics and strategies of high-tech vendors – mainly in the infrastructure software space. It’s… …an emotional day for me as I share the first output from my automated competitive marketing intelligence gathering system – REPAMATron. Well perhaps it’s not that emotional, but […]

…for the amount of jargon contained in it’s marketing copy. In a previous post I mentioned that I would follow-up to with a calculation for how much jargon WSO2 uses in its ESB marketing when compared to Talend and FuseSource. I’ve now calculated the Arcanicity Index score for WSO2’s ESB marketing copy; and whilst not […]

As mentioned before I’m pulling together a short list of ESB vendors that will feature in a REPAMA competitive marketing intelligence study. I’ve added, or rather I should say that one of WSO2’s competitors has added WSO2 to the short list. I’m using this study to road-test Project REPAMATron – an automated system that infers […]

I promised that I would share some real-world examples of how high-tech vendors’ marketing copy scores in my Arcanicity Index. So first up is some text from the respective web sites of Talend and FuseSource – two ESB vendors that I’m looking at in detail to test project REPAMATron. As a reminder the Arcanicity Index […]

The answer is…well at the moment I don’t know but I know a way of finding out. One of the by-products of the REPAMATron system I’m building to automatically infer a high-tech vendor’s marketing strategy from the way they take their products to market, is that I’m able to build a count (or frequency distribution) […]

As I mentioned in a previous post I’m in the process of automating REPAMA – our competitive marketing intelligence methodology. It’s quite a task and I’ve not been able to focus as much time on the project as I would have liked, but it’s coming along. REPAMA visualises competitive intelligence. I created the REPAMA methodology […]