Cultivation Theory

Comments (0)

Transcript of Cultivation Theory

What is Cultivation Theory?"...Cultivation theory isn't limited to TV violence. Other scholars have used it to theorize about how TV affects perceptions about the health risks of smoking, the popularity of various political positions, and appropriate gender roles."The Cultivation of Fear of Sexual Violence in WomenWidespread topic around the worldStudy designed to examine relationship between TV exposure and fear of sexual violenceThree Psychological FactorsPerceived riskPerceived controlPerceived seriousnessResults: Perceived risk and perceived seriousness related to the fear of sexual violence and control was negatively relatedDifferentiationsNorth Belgium"Mean world syndrome"Soap OperasRape myth acceptance + overestimation of false accusationMainstreamingHeavy viewers have higher acceptance ratesTelevision's Role in the Cultureof Violence Toward WomenMyths are leading to "rape culture"It is taught through television, movies and video games that men are superior to women.Rape victims are blamed for their rape because of these ideas.Survey of 2,179 students revealed that heavy television viewers have a skewed perception of the myths surrounding rape.Findings support "equal violence, unequal risk"Media Effects on Body Image

Major Influences of MediaCelebrity ImpactResults of Body DissatisfactionTelevision and other media sources teach that there is a "look" and many people believe that.Cultivation Theory

Aspects of FearFear of being attackedFear of "the myth"Fear of not being accepted

youtube.com/watch?v=hZkC_fNxmQk

Custers, K., & Van den Bulck, J. (2013). The cultivation of fear of sexual violence in women: Processes and moderators of the relationship between television and fear. Communication Research, 40(1), 96-124. doi:10.1177/0093650212440444Kahlor, L., & Eastin, M. S. (2011). Television's Role in the Culture of Violence Toward Women: A Study of Television Viewing and the Cultivation of Rape Myth Acceptance in the United States. Journal Of Broadcasting & Electronic Media, 55(2), 215-231. doi: 10.1080/08838151.2011.566085Van Vonderen, K. E., & Kinnally, W. (2012). Media Effects on Body Image: Examining Media Exposure in the Broader Context of Internal and Other Social Factors. American Communication Journal, 14(2), 41-57Television is the most popular channel for viewers to gain access to media images.Age group variations amongst studies were used to generalize results to broader audience.More focus placed on what we perceive to be false vs. what we believe will occur due to cultivating beliefs.Social class was taken into consideration with cultivation theorySimilarities & Differences