Course Description

LinkedIn for Business

LinkedIn for Business is a short online course to bring you up to speed with using LinkedIn in a business environment, whether as an individual, or as a company.

It takes you through setting up your LinkedIn profile and then guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arms reach.

With LinkedIn for Business youll see:

How powerful it can be * How best practice works * How to build your network *

Youll learn how to:

Set up/update your personal profile with key information Choose the most appropriate LinkedIn account Use keywords to get found for your key skills or services Work within LinkedIn etiquette to ensure best practice Gather research through targeted keyword searches Set up a company profile and learn how to use it Interact in groups and gain intelligence Publish content on LinkedIn Use LinkedIn advertising to promote key posts Measure your activity to evaluate success

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