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Baby & Children’s Concierge

Minime and Luxury provides a global bespoke Baby and Children’s concierge service, this premium service begins before conception and continues along your parenting journey

Why we adore Aden and Anais

With a million and one uses, I adore the Aden and Anais swaddles. I still have a swaddle in my travel bag to pop over my shoulders when I am on a flight, with so many swaddles available on the market why do I chose Aden and Anais?

The amazing prints, my new favourite being the Pacific paradise.

Super soft- The silky soft muslin swaddle blanket combines breathability and versatility with 100% viscose made from bamboo, making it the most luxurious fabric to use on your baby’s delicate skin, plus they wash really well.

The Metallic range rock!

You can use them as a swaddle, burp cloth, nursing cover, as a light weight blanket, emergency play mat, dribble catcher……the list is endless!

You can get matching items in the range.

The founder of Aden and Anais. Raegan Moya-Jones, was born and raised in Australia, growing up with her native land’s centuries-old practice of swaddling babies in cotton muslin blankets. Raegan relocated to New York City in 1997 with her future husband, where she spent ten years in sales at The Economist. Even though she was far from home when she became pregnant in 2003 with her first child Anais, Raegan was comforted knowing she could carry on the tradition of swaddling her baby with a muslin blanket. But after scouring stores across the US for the muslin wraps used by Raegan came up empty-handed. That’s when the idea for aden + anais was born.

Muslin refers to a finely-woven breathable fabric. It is believed to have originated in Bangladesh during the Middle Ages. The open weave and lightweight fabric of muslin allows for airflow, reducing the risk of overheating being the perfect fabric for you baby.