Sunday, September 6, 2015

Data from Strategy Analytics’ Telemetry Intelligence Platform shows that "consumer appetite for data (Cellular and Wi-Fi combined) has exploded over threefold between H2 2013 and H1 2015. During the first half of 2015, on average, US Smartphone users consumed 9.7 GB / Month, of which only 1.6 GB / Month or 17% of the total data was generated on Cellular networks .. Wi-Fi traffic is growing at more than double the rate of Cellular traffic across all ethnicities".

The analysis is based on over one million individual application sessions from 3000+ panel members in the US. The results are powered by Strategy Analytics’ state-of- the-art Telemetry Intelligence Platform by leveraging three core components – a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis".