Tag Archives: New York Times “The New York Times (Newspaper)” Nyc Manhattan

Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor [...]

Jack Byrne and his partner Steve Baker in Mogul Baker Byrne Weiss totally transformed the store’s advertising approach to upgrade Barney’s Men’s Store image with unorthodox and inspirational messages such as this full-page ad in The New York Times comprised of ten words and two Satyrs. The words? ” Seventh Avenue and Seventeenth Street. Where [...]