Were time travel made available to Kid Rock, he would – according to this album’s title track – go back to the moment he first locked lips with a lady. Some might consider this a waste of a considerable quantum-mechanical gift. After all, he could try to prevent some of the world’s greatest atrocities – ideally starting with the recording of this, his 10th album, which I am prevented from declaring the worst album ever made only by the fact that there are other Kid Rock albums I have yet to hear. Thus I don’t know if those records feature as many torturous lyrical cliches as this one (whisky, Jesus, Johnny Cash and beers with the old man all feature, and that’s just the track titles), or are sung with such constipated insincerity. I’m not prepared to find out, either – without a time-travelling machine, there’s no way of ever unhearing this stuff.