The rumor mill points to the Cupertino-based technology giant company unveiling not just a single nor two iPhone models this year – Apple will be releasing the incrementally upgraded less-impressive iPhone 7S, iPhone 7S Plus, and an all-new 10th anniversary edition, widely known as the iPhone 8.

The iPhone 7S and 7S Plus models will be repetitive internal upgrade with only humble changes, including wireless charging capabilities, improved camera sensors, faster CPUs, all-glass real panel design as well as the official debut of Apple’s mobile operating system iOS 11.

Meanwhile, the iPhone 8 – also speculated to be marketed with the brand name as iPhone Pro or iPhone X decade anniversary edition – will be the most premium smartphone amongst others with all new radical design.

The next-iteration iPhone will purportedly introduce a new edge-to-edge OLED screen display design, dropping the conventional Home Button after a decade and Touch ID fingerprint scanner to extend the screen to the very border of the bottom area of the front panel.

Apple is reportedly be replacing the Touch ID sensor system in favor of the infrared-equipped 3D Face ID facial scanner, which a number of reliable industry analysts sources believe claimed it to be faster and more secure than the former.

Other speculations and rumors suggest that the iPhone 8 will include OIS, Optical Image Stabilization, for both camera sensors in the rear-facing dual-cameras – something gone from the telephoto camera from the iPhone 7 Plus.

The iPhone 8 is also anticipated to equip with a True Tone, a innovative technology the firm debuted with its 9.7-inch iPad Pro line, as well as ProMotion, which launched earlier this year with the 10.5-inch iPad Pro.

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Foxconn vice president Luo Zhongsheng took to Chinense social networking service Weibo and posted an update that seemed to confirm rumors that the iPhone 8 will not be cheap.

According to the post by Zhongsheng, the notably higher price mark of the iPhone 8 is due to the high demand but low supply of OLED displays. He predicts that the iPhone 8 will be sold expensively to make up for these higher manufacturing costs.

The post has since been deleted from the SNS Weibo, but a poor translation of the original text reads: “The OLED yield is only 60%! It looks like difficulty of special-shaped cutting is indeed great, the cost will not be cheap. Estimated iPhone 8 is not cheap.”

This is not the first time that the Foxconn VP Luo Zhongsheng has shared his thought about his work on the SNS platform.

The executive also affirms supply chain reports that the OLED display panel in the new iPhone 8 is built by Samsung Display, per 9To5Mac.

Meanwhile, a fresh report from Asia claims that all three of Apple’s new iPhone models are currently in mass production, just as anticipated, prior to the planned September announcement. The iPhone 8 is again pointed to face supply chain issues at launch, but the cheaper iPhone 7s and the Plus models should not be affected by any scarcity.

According to DigiTimes, its multiple sources claims that most component and service suppliers involved in Apple’s iPhone supply chain have reported an overwhelming sales last month, suggesting that mass production of the new iPhones is procuring impetus. Components firms including PCB suppliers Zhen Ding Technology Holding, Flexium Interconnect, and PCB supplier Compaq Manufacturing saw a revenue increases last month, suggesting that the iPhone production is now underway.

Other Apple suppliers including camera module maker Largan Precision and case supplier Catcher Technologies, as well as touch module maker General Interface Solution and IC backend service supplier King Yuan Electronics also reported a stronger figures for July. All these firms were featured in parallel with some of the iPhone 8 rumors and leaks earlier this year.

These are all indications that the mass production of iPhone 8 is now happening. The manufacturer of the iPhones, including Foxconn, Pegatron, and Wistron, should see a revenue increase in fourth quarter of the year.