A competitive advantage is an advantage that a company has over its competitors in giving customers more value either through lower costs or added benefits, which increases willingness to pa… Read More

One of the most important tools in business is to calculate how fast you can break even [every year]. Basically, it means that you have to sell X-number of items before you can start turning… Read More

Recently, a small business owner asked me whether she should give away thank-you gifts for referrals. My response was outright no. I do believe in thank-you cards, but gifts should be sponta… Read More