Comic-Con ’11: ‘Paranormal Activity 3’ Viral/Trailer Premiere!

The San Diego Comic-Con just got spooky as attendees were given flyers for a new business, Darren’s Timeless Memories, which will convert those pesky VHS and BETA into digital files for ya. Visiting the company’s official website will lead you on a viral journey that ends with the premiere of the first trailer for Paramount Pictures’ Paranormal Activity 3 (in theaters October 21).

Franchise creator and producer Oren Peli tells us that filming is currently underway and that it’s been a challenge making sure they do the fans right: “The challenge we are dealing with is to create same kind of dreaded feeling of terror and horror, while at the same time also [delivering] something fresh, different and unique,” he told Bloody Disgusting talking about creating “a new experience that delicately balances fear and originality. “ [I am] hoping fans will be pleasantly pleased.” This viral stunt is their way of giving the teaser directly to the fans, before theaters, and saying “thank you” for the continued support.

Henry Joost and Ariel Schulman came aboard this past May to direct from a screenplay by Christopher B. Landon (Disturbia).