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Decoy

Since the inaugural vintage of Decoy Napa Valley Red Wine more than 20 years ago, Decoy has taken an important place in the Duckhorn Wine Company family of wines. With a reputation for delivering great quality at a remarkable price, Decoy has established a loyal following for its distinctive style, which emphasizes ready-upon-release wines that are capable of expressing their full charm and complexity in their youth. Building on this foundation, Decoy has evolved from being a single wine that supported the Duckhorn Vineyards brand to being a supporting brand for the entire Duckhorn Wine Company portfolio.

Today, in addition to the Decoy Red, the Decoy lineup includes a Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir, Chardonnay, and Sauvignon Blanc—all of which are appellation-designated, and highlight Decoy’s commitment to producing attractively priced wines made from exceptional vineyard sources.

Because of Duckhorn Wine Company’s unique structure, Decoy benefits from the talent, experience and expertise of all four Duckhorn Wine Company winemakers, each of whom has a unique area of specialization. Like all the grapes used to make wines in the Duckhorn Wine Company portfolio, fruit for the Decoy program comes from a mix of Estate vineyards and top growers. Decisions about which lots are used in Decoy are not made until well into the winemaking process. As a result, Decoy’s grapes receive the same meticulous care in the vineyard, and the same small-lot attention to detail in the winery.