CRM Marketing Manager -Retail/ eCommerce

Sheena Seng

The CRM Marketing Manager will own the execution of the email campaigns. On each campaign the CRM Marketing Manager will work directly with the internal stakeholders to ensure effective emails that are deployed rapidly and reliably.

He/she will use their data-driven mindset to maximize the effectiveness of creative, segmentation, and deliverability. He/she will be responsible for devising strategies to drive direct business through the company website via email channel. In additional, he/she is required to manage all aspects of the email marketing lifecycle, from prospecting to engagement, nurturing, re-engagement and meet with internal stakeholders to provide recommendations based on performance analysis and industry insight.

The ideal candidate should possess:

Bachelor's Degree in Marketing or other related field.

Minimun 5 years in a digital marketing role managing Email.

Understanding of current online marketing concepts, strategy and best practices

Proficient in web analytics and reporting tools (Google Analytics, or similar) with understanding of ROI and web conversion metrics.