Globe Partners With Pista ng Pelikulang Pilipino

The cast of the different films from Pista ng Pelikulang Pilipino with Head of Globe Studios, Quark Henares, FDCP Chairperson Liza Dino & National Youth Commission Chairperson, Aiza Seguerra

August 04, 2017 | 10:09 AM

Launches #PlayItRight

Public Company Information:

PSE: GLO

Globe Telecom partners with the Film Development Council of the
Philippines (FDCP) through Pista ng Pelikulang Pilipino (PPP) for its
#PlayItRight advocacy in a bid to encourage the public to play content
from legitimate sources as well as provide an opportunity for local
movies and filmmakers to grow their business and expand to more audiences.

By bannering PPP, one of the biggest Filipino film festivals that
hero homegrown talent, Globe is also able to show its support to the
Philippine movie industry. PPP has the largest number of screenings
for films nationwide with 790 theaters showcasing 12 top-rated,
locally-produced movies chosen by the FDCP.

“We intend to elevate the quality of entertainment in the country.
There’s a boundless supply of talent in the Philippines which may
bring great movies, awe-inspiring theater productions, and exciting
content but it also entails educating consumers to patronize these
movies, shows, and content only through legitimate means. By
supporting the #PlayItRight campaign, everyone will get the
opportunity to experience quality and safe entertainment wherever they
are and in whichever form they want—whether film, digital, or
theater,” said Globe Chief Commercial Officer Albert De Larrazabal.

Globe Chief
Commercial Officer, Albert De Larrazabal

De Larrazabal added that #PlayItRight advocacy also allows Globe to
protect not only its own original content but also the licensed
content of its global and local partners. Together with Globe, HOOQ
supports PPP through its mobile app, giving more opportunities for
local films to be accessible to local audience anytime, anywhere.

Film piracy has long been an issue with Filipino moviemakers who
find their work screened through illegal means. With #PlayItRight,
movies, music and other aspects of the performing arts are more
accessible to the public, helping to combat online piracy. At the
launching of the Pista ng Pelikulang Pilipino, many in the movie
industry were thankful for the initiative that allows for more
Filipinos to have access to quality local films in theaters.

PPP covers several genres, promising curated movie choices for
Filipino film fans. Included in the lineup chosen for the festival are
romantic films 100 Tula Para Kay Stella and Paglipay and
narratives that touch the heart such as the gritty Hamog; the
romance drama Pauwi Na; the film tackling Down Syndrome;
Star na si Van Damme Stallone; and the Triptico
anthology. For those who want it light, their funny bones will be
tickled by comedies Bar Boys and the satirical Patay na Si
Hesus. Moviegoers who prefer action can watch AWOL and
Birdshot while horror fans may choose between Ang
Mananggal sa Unit 23B and the thriller Salvage.

Customers may download the GMovies app from Google Play or App Store
to easily book seats and buy tickets for the complete roster of PPP
films. First-time users of GMovies can enjoy P50 off on their first
movie ticket to any of the PPP films with the use of the promo code
PELIKULA. The promo is limited to new GMovies users, and is limited to
one (1) use only.

GMovies, one of the innovations of Globe through Digital
Ventures, likewise, advocates watching films from legitimate sources
and giving business opportunities for local theatres to grow in the
competitive market.