BIC Soleil Razor Asks Women #WhyIShave

Have you ever asked yourself...Why I Shave? I know I have along with countless other women everywhere. Well, BIC Soleil is asking us to answer that very question with there #WhyIShave campaign.

BICSOLEIL BALANCE RAZOR:

·The BIC® Soleil® Balance® razors are an affordable 2-in-1 razor that allows you to skip the hassle of shaving cream, with five flexible blades and moisture bars with shea butter for silky smooth closeness.

·MSRP: $5.99 for 2

·Available at mass retailers

SURVEY FINDINGS:

88% of women shave for themselves more than anyone else

Millennial women (93%) are the most likely to shave for themselves, but their older Gen X (88%) and Boomer (84%) counterparts aren’t far behind.

More than three in five (61%) women say shaving makes them feel clean, while 42% note its part of their daily grooming routine.

Millennials are the most likely to shave for comfort as more than two in five (43%) shave to avoid discomfort.

Millennials (41%) are also more likely to shave because it makes certain clothing more comfortable.

Women who indicated that they shaved for themselves reported even more satisfaction after shaving than those who didn’t: they feel more comfortable (71% vs 48%), confident (54% v 42%) and polished (47% v 34%).

METHODOLOGY:

The BIC® Soleil® Razor Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. women, ages 18+ between July 16 and July 23, 2018, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of U.S. women, ages 18+.

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Welcome to the world of a stay at home mother of 3. My name is Jill and I am the owner of Wrapped Up N U. We are located in a VERY small town in Georgia. Wrapped Up N U is a southern lifestyle blog that has a little of everything. From family, food, pets, travel and everything under the sun.