1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable social business solutions.
2. Welcome changing requirements, even late in the delivery lifecycle. Agile processes harness change for the stakeholders’ competitive advantage.
3. Deliver working solutions frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
4. Stakeholders and developers must work together daily throughout the project.
5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
6. The most efficient and effective method of conveying information to and within a delivery team is face-to-face conversation.

7. Working solutions are the primary measure of progress.
8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a consistent pace indefinitely.
9. Continuous attention to technical excellence and good design enhances agility.
10. Simplicity–the art of maximizing the amount of work not done is essential.
11. The best architectures, requirements, and designs emerge from self-organizing teams.
12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.
13. Agile teams leverage and evolve the assets within their organizational ecosystem, collaborating with the people responsible for those assets to do so.
14. Minimizing work in progress and visualizing workflow help to improve team effectiveness.
15. The organizational ecosystem must evolve to reflect and enhance the efforts of agile teams, yet be sufficiently flexible to still support non-agile or hybrid teams.

We recommend asking these three questions every day:

Where are you?

Where are you going?

What’s in your way?

Are there questions you ask yourself or your team in order to make progress?

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Jeff Marmins is a consultant, speaker and trainer helping companies better engage and communicate with customers and employees through the use of social software, community platforms, and other emerging web and mobile technologies....