For over 10 years, we have focused on building long-term relationships by securing the highest eCPMs, the biggest advertising budgets, and the most appropriate advertisers for our media partners.

Our Partners

Unlike other partners that purchase ad inventory at a fixed CPM, thereby concealing their margins, we work with our publisher partners on a completely transparent revenue share model.

We focus on direct, first-look inventory access with premium publishers, allowing us to sell to premium advertisers at higher CPMs with large budgets

We layer in our optimisation algorithm with top-shelf inventory access to drive performance for our advertisers, which results in budget increases and long-term renewals

As a result of this, we have long-standing relationships with all of the major agencies, and work with 88 of the top 100 global brands

Multichannel

Users are accessing publisher content in a variety of ways today. Exponential addresses this by providing the most dynamic, relevant and engaging ad formats across display, video and mobile.

High impact units such as IAB Rising Star ad formats and polite pre-roll generate high CPMs for publishers. Our world-class creative and delivery teams works hand-in-hand with advertisers and publishers to enhance UX.

Global

As the Internet has revolutionised global communication, media owners increasingly have to juggle multiple partners to effectively monetise their highly valuable content.

Instead of trying to find partners in each region, keep it simple and work with Exponential – we have offices in 22 countries focused on capturing ad dollars from local advertisers and agencies.

Tailor-made solutions for publishers

The digital landscape is a very complex one. Deciding between two different adservers? Wondering if you should work with an ad exchange? How many ad placements should you have, and what ad sizes work best with your design?
At Exponential, we like to take a consultative approach with our partners and are here to help you in every way, shape and form.

Publisher Solutions

Free of cost, no hidden fees

Access to Exponential's Demand from Top Agencies and Advertisers

Multi-channel Monetization (Display, Video and Mobile)

Global Inventory Monetization

Rich Media Ad Support and Delivery

Passback Compatibility with all major vendors and 3rd parties

Domain, category and ad-level blocking

Real-time reporting available by date, geo, ad size, content area - sliced and diced how you need it

Comprehensive Platform for managing all of your display, video and mobile website inventory

Self ServicePartnership

Technology ServicePartnership

Enterprise ServicePartnership

Publisher Case Studies

XE.com

tickld.com

FAQ

How will my site be categorised?

Sites are categorised by content, rather than demographics. Your dedicated account representative will place your site in an appropriate category after tag implementation and ad placement has been verified and approved.

How does Exponential pay for campaigns that run on my site?

Exponential pays publishers 55% of all revenue we secure for your site.

What are the requirements for a publisher to join Exponential?

See below in the Site Requirements section

Why is Exponential the best representation company for my website?

Exponential CPM rates are among the highest in the industry and we work with only the most reputable advertisers. We also offer reliable payments, free ad-serving technology, a dedicated account manager and up-to-date, real-time reporting.

When will I be paid for the impressions I allocate to Exponential?

Payment terms are net 45. Exponential will issue and mail you a check 45 days after the last day of the month during which your site generated more than $50 in net revenue.

Can I control the content and type of ads that appear on my site?

Yes. You can control the content of ads by blocking ad categories (i.e. gambling, religious, political, alcohol, flashing, warning, etc.) or by specific advertiser domain names.

Site Requirements

To be considered for acceptance into the Exponential Publisher Network, publishers must have:

A minimum of 500,000 unique users per month

Highly targeted, relevant and regularly updated content for which the publisher is directly responsible

A professional and attractive site design

An active user base

Its own top-level domain URL

To be eligible to receive campaigns from advertisers, Publishers in the Exponential Network must agree to and adhere to NAI’s Self-Regulatory Principles, the CAN-SPAM Act of 2003 , and the COPPA Act of 2000.

Please note that meeting the minimum requirements does not guarantee acceptance into the Exponential Publisher Network. In addition to the factors listed above, we evaluate site content and audience based on current advertiser demand, our current code of conduct, publisher terms and conditions and industry best practices.

We do not accept sites that contain:

Content or links to content that includes, but is not limited to:

Sex, pornography or otherwise adult-oriented content

Promotion of the excessive use of alcohol, tobacco or illegal substances

Violence, profanity, expletives or inappropriate language

Promotion of illegal activity such as copyright infringement, racism, hate, mail fraud, spam, pyramid schemes, or other advice not permitted under applicable law

Libelous and defamatory material and/or is contrary to public policy or otherwise unlawful

An excessive amount of advertising (stacking ads, more than three banner ads on a page, pages hosting only advertising, etc.)

Apply

Please complete and submit the form below to apply for site representation by Exponential. Once we evaluate your application, a representative will contact you: