It's how they got started and it will always be their passion, Specialized is the leader in road technology and design, they invented the endurance road category with the Roubaix, have claimed countless world titles in racing and continue to push road further and faster than any other brand.

In these brands we trust...

Wading through the insurmountable number of bikes on the market can make you feel as if you're drowning in a sea of geometry's, component spec's and wheel sizes. We understand that what it all comes down to is the ride, our goal is to get you out riding faster on a great bike that has all the right design and features for what you want it to do. With that in mind we've selected brands to represent the best aspects of industry, quality built with the most advanced frame designs and ride specific components. We know these companies have the right bike to suit any riders needs.