Hand Crank Films Blows Heads Off Zombies @NAMM

Captures the Power of the New Mackie DLM Speakers and DL Mixers In Mind-Blowing Commercial

January 24, 2013 --

SEATTLE, Jan. 24, 2013 /PRNewswire/ -- Hand Crank Films, an award-winning Seattle film production company, has just released the latest installment in their web commercial campaign for client Mackie. This time around, they take an explosive approach to highlight the sheer power and flexibility behind the new Mackie DLM Powered Loudspeakers and DL1608 Digital Mixer with iPad Control. By using over 150 zombie extras and closing down two entire city blocks, the film company captures the true terror of the zombie apocalypse in all its gory detail. But thankfully, Mackie is there to save the day.

The Web Commercial is premiering today at the NAMM Show, the U.S.'s largest and most important music trade show with more than 95,000 attendees.

"We went with Hand Crank Films because they have the creative and production muscle needed to tell a powerful story," says Paul Audi, Director of Marketing for Mackie. "We didn't anticipate we'd collaborate on a project quite so life threatening, but we're extremely happy with the end result, as it really captures how well our new lineup performs."

The project was directed by Caleb Young, lensed by director of photography Chris Koser on the RED Epic, produced by Jim Pidgeon, and written by Chris Donaldson. The production itself took 3 days to shoot in the Seattle, Mt. Vernon and Bellingham, WA areas.

"It was an absolute blast working with the Mackie team," says Caleb Young. "It took a bit of guts for them to go with the initial concept, but once they did they were all in. I'm just glad we all lived to tell about it."

Hand Crank Films is a Seattle based film production company with offices in Bellingham and Washington, DC. Our goal is simple: to tear the lid off your logo and tell your story in a way that captures audiences and moves the needle. Yes, we've won Telly's, ADDY's, Mercury Awards, Tourism Awards and many more but that's not all that important. What's important is our clients.