TP-Link to reinforce business in Middle East and Africa

This week, TP-Link Technologies, maker of SMB networking products and wireless LAN solutions, announced plans to reinforce its SMB business in the Middle East and Africa (MEA). The company says that this step will help channel partners unlock opportunities in the Internet of Things (IoT), smart home and SMB segments.

Although 2016 has been a challenging year for the regional IT industry, smart initiatives and various collaborations through public and private partnerships (PPP) are opening up opportunities for SMBs across the region.

The company says that their strategy to strengthen SMB business is as a result of private and public sector organizations in the region who are pushing for more people to get Internet connectivity and access services through smart city initiatives.

Liang added:

IoT, smart home and SMB segments will be key for our channel partners’ progression in the year ahead.

In addition, the UAE, Saudi Arabia and North Africa as a whole will prove the strongest in terms of channel growth and business development during 2017.