#aoe_rimlight does not exist

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Very lucrative, powerful industries work to convince women our value entirely depends on our appearance, and that *aging* is one of the worst things that can happen to our looks. For women, those changes aren’t “distinguished” or “silver foxy!” They are to be *immediately* stopped, reversed and hidden at any cost. Because you’re worth it. Barf.
✖️Ever wondered why women are targeted so relentlessly by the anti-aging industry, to the point that we are spending billions per year on youthful “solutions?” IT’S BECAUSE WOMEN OVER AGE 40 INFLUENCE MORE THAN 80% OF PURCHASING DECISIONS IN THE US. That is a HUGE target market! A whopping 62 percent of the female population in the US is over 40. A few facts to open your eyes:
✖️Men in all forms of media are featured well into their 70s while women tend to become invisible around age 40 (think about couples paired up in movies, news anchors, etc.).
✖️Men ages 40+ appear in media about 10x more frequently than women ages 40+.
✖️Researchers even have a name for this egregious level of under-representation: symbolic annihilation. Unfortunately, the effects of that annihilation on body image, feelings of self-worth and bank accounts aren't so "symbolic” — they are tangible and devastating for womankind.
✖️Media will continue to symbolically annihilate women who don't fit money-making ideals, but WE do not have to annihilate our own faces and bodies to fit those unreal standards.
✖️What we COULD annihilate is our allegiance to the idea that we have to look young forever, and that women who don't look that way aren't worth seeing and hearing. THAT annihilation will be much more empowering, less expensive and less painful. You with us?👊🏽
✖️[As per usual, if you want more on this topic, click the link in our bio for our online Body Image Resilience Course at courses.beautyredefined.org, our TEDx talk, and our blog!] #beautyredefined#morethanabody#seemorebemore