B&N and Nook aren't in Canada at all, and the average Canadian has no idea who they are. I find it interesting that they decided to launch in the UK, but still aren't in Canada.

It's a much, much bigger market; I imagine that's the reason. But I have to agree with the previous posters that I can't see this succeeding. B&N is a totally unknown name in the UK; I only know about them through reading MR.