NEW YORK--(BUSINESS WIRE)--American Crew, the professional leader in men’s grooming, is excited to
announce it is teaming up with Harley-Davidson Motorcycles. These two
iconic brands, globally known for paying homage to their heritage and
values, are working together to craft unique experiences and events for
consumers worldwide.

“This collaboration with Harley-Davidson is a milestone in the life of
American Crew, which is very close to its 25th anniversary of
serving professionals and consumers,” said David Raccuglia, founder of
the American Crew brand. “We’re looking forward to connecting the brands
through our shared values of freedom and self-expression.”

Raccuglia, a top editorial photographer, shot the upcoming American Crew
and Harley-Davidson advertising campaign, Style for the Road, in
Marfa, Texas this past spring. The images will appear in advertising and
brand collateral in salons and barber shops around the world. The two
brands will come together in several social media activations and public
relations initiatives over the course of the partnership, including
Harley-Davidson’s 115th Anniversary celebration in August.

“Both American Crew and Harley-Davidson, two leading brands in their
categories, will have mutual benefits through the digital collaborations
and exchanges in consumer and professional events,” stated David
Carvalho, Global President of Portfolio Brands at Revlon. “Over the
coming months, our new campaign, Style for the Road, will bring
together the strength and values of both brands, supporting our key
American Crew initiatives”

To kick-off the collaboration, American Crew filmed and produced a short
film, featuring both iconic brands, which can be viewed on American
Crew’s Youtube
page today. The full Style for the Road campaign will go live in
July.

Started by David Raccuglia in 1994, American Crew became the
professional leader in men’s grooming, defining men’s style, hair care
and grooming trends. Today, American Crew is distributed in more than
30,000 salons across over 40 countries. The American Crew family of
grooming products delivers everything needed to create and care for
men’s styles including products in the hair, body, shave, style and
fragrance categories, available exclusively in salons, barbershops and
authorized retailers. American Crew has an ongoing commitment to
elevating men’s style and enhancing their personal image, and provides
education, marketing and imaging support to help stylists communicate
the brand’s vision of men’s grooming and fashion – classic style,
reliability and confidence – to the marketplace. For more information,
visit www.americancrew.com.

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of
personal freedom with cruiser, touring and custom motorcycles, riding
experiences and events, and a complete line of Harley-Davidson®
motorcycle parts, accessories, general merchandise, riding gear and
apparel. For more information, visit www.h-d.com.