Greater Des Moines CVB Launches New Brand, Website

Des Moines plays host to an ever-growing number of
nationally acclaimed cultural events - the award-winning Des Moines Arts
Festival, Iowa State Fair and World Food Festival. Music enthusiasts can also
go see national acts such as the Flaming Lips and Girl Talk at the city's 80/35
Music Festival.

With all of those fun, modern attractions in this Midwestern
city, the Greater Des Moines Convention and Visitors Bureau (CVB) felt the city
was being perceived as a traditional destination. To help attract visitors to
experience the best of Des Moines, the CVB developed a new brand - "Catch Des
Moines." The new message suggests that it's easy to catch a table on short
notice, to catch an amazing festival and to catch more than you previously knew
about the city.

To help the new brand launch, the CVB worked with us to
develop a new desktop and mobile site to share these messages. This includes
incorporating a design and layout from their creative agency, building a content
management system (CMS) for easy site updates and providing regular
consultation sessions with our project managers to keep the process running
smoothly. They also work with our revenue-generation division - Destination
Travel Network - to offer strategic advertising opportunities to their member
and partner businesses on the site.

Some of the site's unique features include:

Multiple Slideshow Transitions - On the
CatchDesMoines.com home page, there are multiple headers that change to show
the city's attractions. These rotate to emphasize several major events, offers
and features. Rolling over each slideshow brings up a new window to provide
more information about dates and to manually scroll through the other features.

Coupons on Homepage - Want to quickly find a
great deal for your upcoming Des Moines vacation? Our Coupons module was built
into one of the homepage's rotating headers, allowing you to download and print
discount vouchers to local businesses with ease.

"Our
research shows that using the word ‘catch' throughout our messaging
demonstrates the true ease of our city, while also communicating that we are
hip, vibrant and fun," said Greg Edwards, President and CEO of the CVB and Des Moines Area Sports Commission
in an official press release. "These are specific attributes
visitors expect and experience here. This makes the newly identified brand more
believable and relevant."

We
have to agree with Greg - Des Moines is certainly hip and vibrant...and so is
their new website! So, check out the new CatchDesMoines.com and learn about all
the fun restaurants, hotels and events awaiting you.

Author: Simpleview

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.