Revamping Website Singapore

Why You Need to Revamp Your Website

Your online presence is the biggest impression your business leaves with your customer. It presents your brand identity and customer experience all at once.

In this day and age, most people spend the majority of their day in front of a screen. This makes your website the most direct link from you to your market. Your site should be accessible, efficient, and effective in order to turn site visits into conversions.

While you may have an in-house IT, graphic artist, and copywriter, the benefit of hiring a webmaster is a holistic approach to redesigning your website.

Webmasters are focused on the final user experience of your website, from the initial visual impression to the flow of user activities on your site.

Here are some elements on your website that a webmaster can help you with on your site revamp.

Branding

Branding refers to an identifiable general look and feel that customers can associate with your company. It’s your identity and it showcases your business’ values.

It’s essential to have your branding down to set you apart from the competition. However good your product or service is, it may be lost in messy marketing or identical looking brands. New companies especially, may find it difficult at first to find their own niche.

A webmaster can help you establish your unifying brand identity as well as highlight your unique selling points. Since they will be involved in all aspects of your website, they will also be able to make sure that this branding is displayed everywhere on your site.

The goal is to be clear, concise, and to stand out. This can be achieved through purposeful web design that should be consistent throughout your website.

Mobile Optimization

As we said, people spend a lot of time looking at screens. In the last decades, those screens have comprised of mobile devices like smartphones or tablet.

To appeal to the ever-increasing amount of on-the-go viewers, your website absolutely needs to be mobile optimized. A desktop-only website does not only limit those who can properly view your site, but it also limits the number of people who can find it.

Google now prioritize displaying mobile-friendly sites when displaying search results so even if your website content is relevant, it will still be pushed lower down the search list by mobile-optimized sites.

End to End Services

A website can do more than just share information about your business. It can provide the entire user experience at your fingertips. Technology now allows customers to avail of your services directly from your website.

Take ride-sharing apps, online shopping, and food delivery for example. They are able to process orders, payment, and customer service directly from their site.

The benefit of making your website a one-stop shop is, of course, accessibility, but also having a centralized system where you can manage your business. You can control both your online marketing and operations on one platform.

Web Design Trends

This refers to the general look and feel of your website. It’s the first impression and a form of visual marketing for your brand and its values. Like any visual marketing, its subject to changing trends and innovations.

Updating your site’s aesthetic makes it more appealing when your potential customers visit it. Trends usually have something to do with the font, layout, graphics, or navigation of your site.

This also ties into unified branding. They can make sure that all your website pages relay a consistent look, feel, and message to your customer.

Seamless Integration of New Features

Your business continuously evolves and your website should change with it. When growing your business and building your clientele it is important to take care of them and make sure they keep coming back for the service they remember.

Major changes may grow the business, but run the risk of shocking existing customers. Having a regular webmaster means there is someone who can seamlessly introduce new products and services while following the brand image you’ve already built.

They are able to do this because they helped mold the online brand image, to begin with. They are able to marry your new innovations and your identifying signature to create something new but familiar.

SEO

SEO stands for Search Engine Optimization. In essence, it is making sure that your site has useful content.

The written information on your site should be valuable to the people you want visiting it. At the same time, the language used in the copy on your site should make it easier for potential customers to find you.

The latter is done by making sure certain keywords that are commonly used by customers searching for your type of website or service, are present at least one or more times in various pages of your website.

SEO also tackles the effectiveness of your article titles, meta descriptions, outbound links, and the like. Basically, they take care of all the written content on your site.

Smart word placement is combined with purposeful, interesting copywriting to create good SEO.

SEO is important in drumming up organic page visits. That means customers you can reach without having to pay for ads. It’s a form of “free” lead generation but can be tricky to do correctly.

Creating or revamping a website is more than just creating working web pages. A great amount of thought is put into how the site looks, works, and even reads.

Webmasters can tackle the large coding tasks of adding service functionalities to your website like multiple pages, update feeds, catalogs, shopping carts, AI customer assistance, and many more.

You’ll also see the results of having a professional eye take care the little things like fonts, colors, layout, and SEO wording. They will take all that off your plate so you can focus on the rest of your business operations.