Influencer Marketing for E-Commerce

Last week, we chatted with you all about integrating your Shopify store with Hubspot to up your marketing game. And this week, we have another piece of marketing gold for you. Building your audience on your own while also, you know, managing all things business can be a real chore. But with the dawn of influencer marketing, things just got a whole lot easier. So today, we’re going to discuss the benefits of influencer marketing for e-commerce.

Influencer Marketing for E-Commerce

First of all, what is influencer marketing?

Influencer marketing is a unique marketing tactic that focuses in on specific people who have an influence over your potential buyers. In fact, you’ve likely seen influencer marketing at play on Instagram, Youtube, Blogs, and other social media platforms without even realizing it.

Basically, a business will establish a working relationship with an influencer (read: person or brand who has amassed a loyal following) to talk about their product and/or services.

Benefits of Influencer Marketing for E-Commerce

There are three major benefits to working with influencers when it comes to your e-commerce store.

Harness the power of the influencer’s platform knowledge. Based on their obvious success on whichever platform you’re considering, you can safely bet they know a thing or two about what works and what doesn’t.

Access their audience. This benefit may be the most obvious, but it’s also the most important. Influencers are known for having large, loyal, niched audiences. And their audience will be interested in your product or service if you did your research properly. And since they’ve already established authority and trust with their audience, they have a sway in their purchase behavior.

Get insightful feedback. When you work with an influencer, be sure to tap into their feedback when it comes to your product or service. You can find out from them what they liked, what they didn’t, how it could be improved. They will also receive some candid feedback from their audience members as well which can be eye-opening.