Newsletters... Reeling in the Readers — Identify the eight type of stories that get the best readership, design strategies and much more.get more readers

Updated 3/24/2018

17 Ways to Increase Response Rates — With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.
response rates

List Acquisition — Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.more on lists

Updated 10/3/2017

Design with Mail in Mind — Here are some strategies to keep costs down when designing direct mail. direct mail design tips

Updated 9/7/2017

We Do Direct Mail! — When it comes to direct mail, we've got all the services you need under one roof. Your campaign will proceed smoothly and effectively.direct mail services

Updated 7/10/2017

Four Subject + Headline Strategies to Get More Opens — An email has a subject, a direct mail piece has a headline, but really they function the same: Open it and read on! Here are four strategies to get more readers to do just that.opening salvos

Updated 6/29/2016

Postcards...5 Tips for Better Results — A simple checklist to make sure you are getting the best results from your postcard mailings.go to the 5 postcard tips article

Updated 4/29/2015

Niches: Big Data Comes to Print List Sourcing — Niches is a proprietary segmentation tool that uses demographic elements to group a household into one of 26 specific clusters.see all 26

Updated 3/19/2015

Powerful List Profiling Solution for Direct Marketers — Now there's an easy-to-use tool to statistically profile your best B2B or B2C customers.read more

Updated 5/23/2012

Using Print to Build Your Email List — Would you like to see your email newsletter list grow more quickly? Here's how you can build your email list using print.see how you can use print

Updated 3/15/2012

Most Important Landing Page Feature — What is the single most important feature of any landing page? It's the laser focus on getting the reader to take the next step in your marketing effort.learn more about landing page strategies

Environment

Updated 9/8/2018

Apple and The Conservation Fund Partner on Forests — Apple is working to promote sustainable forestry to protect working forests in Maine and North Carolina.growth stock

Updated 10/12/2017

Print Sustainability by the Numbers — Get the real story on environmental sustainability.true green

Updated 10/12/2017

Recycled Calculator: Environmental Impact — Review the details as to the impact of your recycled stock choices.recycled by the numbers

Updated 8/1/2017

Eco-Friendly Brainstorm — Looking for ways to become an even greener mailer? Check out these suggestions.greener mail

Updated 8/1/2017

Greener Mail — Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.
greener mail

Improving Web JPGs for Print — Need to print an image graphic from the Web? Here's how to reduce the JPG artifacts in your original.how to fix jpgs

Marketing

Updated 9/7/2018

Five Great Videos on the Art of Storytelling — Take a look at these videos to see how storytelling can make you a more interesting and effective communicator.watch now

Updated 9/7/2018

Data Mining for the Rest of Us — Small businesses can use simple data collection methods to gain insight into opportunities, design promotions, and ultimately sell more. read the case study

Updated 8/28/2018

CNBC: Why Millennials Love Catalogs — CNBC is yet another example of a major media outlet profiling the value to marketers of catalogs.cnb-see!

Updated 8/1/2018

A Super Cool Type of Table Tent — Table tents are a proven way to increase per-customer revenue. Here's an alternate table tent design that is really easy and super cool!see for yourself

Updated 3/24/2018

Crafting Your Unique Selling Proposition — While others may sell products or services that compete with yours, chances are pretty good there is something or some combination of things.identify what they are

Why Print? — The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?go to why print article

Updated 8/1/2017

Experiential Marketing and the Role of Direct Mail — Experiential marketing is a strategy to engage consumers and invites and encourages them to become a participant in a brand.read more

Updated 7/11/2017

1:1 Marketing and Variable Data Printing — This article delves into the concepts driving one-to-marketing and digital printing, touching on databases.read now

Updated 7/10/2017

Creating Great Buttons: Cues from 10 Great Websites — See the button styles of ten great websites, with four expert tips from a renowned designer.see some buttons

Updated 5/29/2017

SMS/Mobile Best Practices — Considering a mobile campaign? Follow these six SMS best practices to avoid the dreaded STOP.read more

Updated 1/26/2017

9 Tips to Creating Great Content for Boring Industries — Even if you are in an industry that some might not find exciting, you can still create thoughtful, engaging content your target audience will read.spice it up

Updated 10/12/2016

Free, ALL CAPS now OK for Email — Return Path sees no negative impact of using in email, but it may make you feel a bit queasy.read this, it's free

Product Focus: UV Coating — Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear? learn more

Updated 7/10/2017

Varnish, Coatings and Other Effects — Want to know more about varnish? This tutorial says it all!visualize varnish

Paper

Updated 3/24/2018

The Right Paper — Ever wonder which stock you should specify for which type of project? Wonder no more; they are all listed here!
go to paper uses article

Updated 2/14/2018

Paper Thickness and Weight: Cutting Through the Confusion — How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.more on paper thickness

Updated 11/27/2017

Video: The Importance of Sustainable Forestry — Know the truth about recycling, where paper comes from and the importance of sustainable forestry.watch now

Updated 7/10/2017

Paper Glossary — Here's the key to keeping up when inundated with paper jargon. This one's a keeper!go to glossary article

Updated 7/10/2017

Understanding Paper Brightness — Brightness not only determines how vibrant an image is but also determines a paper's color cast. Explained.paper brightness

Video: Two Sides - Busting more Myths about Print and Paper — Two Sides North America has a great video busting the myth that print may not be environmentally friendly.watch the video

Updated 11/26/2012

Video: How Paper Is Made — Choose from both an article and a video on the process of manufacturing paper from start to finish.paper in the making

Updated 6/18/2012

When Do You Need a Paper Merchant? — If you require assistance frequently with exotic stocks or paper research issues, we can introduce you to a specialist known as a paper merchant.
learn more about paper merchants

Post-Press and Bindery

Updated 8/1/2017

Product Focus: Loop Stitching — Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.learn more loop stitching

Updated 7/10/2017

Folding Options: Pluses and Minuses — We lay out typical folding options and their relative advantages!

Updated 10/4/2012

Folding: Common Terms and Diagrams — Wouldn't know a French fold if you were engulfed in one? Read this and you'll never be flat on folding.folding terms unfolded

QR Codes and Augmented Reality

Updated 9/8/2018

Getting Started with QR Codes — QR codes explained and suggested actions to take to get QR savvy.learn how

Ten Reasons to Include a QR Code — Read 10 great reasons why you should consider integrating a QR code into your next print campaign.reasons one to ten

Social Sites and Email

Updated 3/24/2018

Best Day and Time to Send Emails? — The research is in on the best days and times of days to send your emails.is it conclusive?

Updated 11/20/2014

Infographic: Twitter Tips — This infographic from Fusework Studios shows how you can get the most from Twitter.tweet tweet

Updated 6/24/2013

Ensuring Email Deliverability — You spend a lot of time creating your email marketing campaigns. Make sure they get delivered.deliverability tips

USPS

Updated 7/31/2018

See Who Viewed Your Piece Using USPS Informed Delivery — Did you know you can get a snapshot of who viewed your piece online using Informed Delivery, the USPS service that allows consumers to preview what will be in their mailbox?get informed

Updated 1/28/2018

New Postage Rates for January 2018 — As has become custom, January is ushering in a new set of postage rates from the USPS. Here's a summary of the changes.read more

Updated 6/29/2016

NCOA: National Change of Address — Lean more about NCOA, a secure, licensed service from the USPS to keep your lists up to date.learn about ncoa

Updated 4/7/2016

USPS Retail, Commercial Rates Set to Decrease April 10, 2016 — A recession-era surcharge on postal rates is expiring, and the USPS will effectively decrease postage rates.how much savings?

Updated 1/27/2016

Bipartisan Support to Tackle USPS Funding Issues — There is bipartisan support in Congress for a bill to reform the USPS and make it more solvent.where it stands

Updated 6/16/2015

Alert: USPS Price Increase Approved with Effective Date of May 31, 2015 — Here is a summary of the recently approved USPS price changes. Call us with any questions!see the new prices

Updated 1/8/2015

Postal Inspectors Warn of Email Fraud — USPS Postal Inspection Service warns of trojan horse email spam. Beware of what shows up in your inbox!learn more