The Fly Fishing Forum - The Best Fly Fishing News and Information focused on North America: Simms – New VP Appointed
Simms – New VP Appointed
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Angling Trade on
Source: Angling Trade
Bendzak’s experience in the fishing industry and outdoor specialty markets
includes 22 years at ExOfficio as vice president of sales and then General
Manager of ExOfficio for their parent company, Jarden Corp, where he oversaw
accelerated growth with the brand.
Simms President, K.C. Walsh, said:
“We couldn’t be more thrilled! After an exhaustive search, we’ve found the
best fit for Simms and we’re excited to have Steve join us to manage our Sales
and Service teams.
We knew we needed a leader with specialty retail experience and a track record
of promoting a pinnacle brand through exciting periods of growth and Steve has
all of this and more.”
As VP of sales, Bendzak will oversee Simms’ external sales representatives and
international partners as well as the in-house sales team. In addition, he will
manage the Customer Service department for retailers, pros and consumers, the
Customer Care Center and E-commerce division. He will start his new role with
the company on 02 January 2014.
Steve commented:
“Fishing has been my true passion since growing up guiding and spending
summers at our family lodge in B.C. To join the Simms culture, where fishing is
the lifestyle and product quality sets the gold standard, is a dream come true.
This is a great company and brand and I can’t wait to get started.”