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DQ 1. What are the implications of technology on internal communications and external communications? Provide an example of technology aiding the communication process. Provide an example of technology hindering the process.

DQ 2. How might the Internet be used to communicate to both internal and external publics? What are some issues that might arise? How would you, as a manager, resolve those issues?

DQ 3. Technology can make communication immediate. Blogs, social networking sites, RSS feeds, and Web sites deliver information immediately and allow feedback on the information. As a CEO, how might you use this technology to monitor information on your company? How would you respond to negative feedback? How might you ensure you are following the company’s communication plan?

Learning Team Assignment - External Communication Strategy

Create an external communication piece for announcing to the public how the merger might benefit the public. Use the merger you chose in Week Three.

Define your target audience. What are some characteristics associated with your target audience?

Select a communication strategy to inform your target audience about the pending merger and how it is beneficial to the audience.

Identify the message you want to communicate to your audience. Identify the channel or channels through which you must deliver the message and why the selected channel is appropriate.

Describe the method you will employ to ensure that the message is delivered and received by your target audience, and explain how you will manage the expectations on the part of your audience. Include one sample of your communication material as an appendix, such as e-mail, memo, presentation, poster, or script of a podcast.

Write your external communication strategy in a 1,400- to 1,750-word business report.