Majestem Drypure (INCI: Not Provided) is the latest offering from natural actives expert Sederma that empowers formulators to answer the consumer demand for makeup with added skin care benefits—and now, in powder formats.

According to the company, recent findings from The NPD Group’s 2018 Makeup In-Depth Consumer Report indicate nearly all, 90%, of women in the U.S. reported using makeup with skin care benefits. In relation, Sederma designed its Majestem Drypure product to bring anti-aging and protection benefits to makeup.

Incorporated into a loose powder, the ingredient has been shown, in vivo, to provide immediate protection against oxidation, e.g., due to pollution. This, in turn, improves the quality of skin and reduces lines and wrinkles.