The Waco, Texas, husband and wife -- whose recent projects include the wildly successful Magnolia Market, a book from Chip Gaines called “Capital Gaines” and a new annual event in Waco called “Silobration,” to happen next month -- announced a new line with Target on Tuesday called Hearth & Hand.

“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna Gaines said in a statement. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”