SPECTRUM CELEBRATES THREE AWARD WINS.

Singapore’s marquee running event recognised for Best Use of Social Media, and Best Sports Participation / Amateur Event.

12 October 2015, Singapore – Standard Chartered Marathon Singapore has once again proven to be the apex of mass participation and amateur sports in the region as ittook home three honours at two regional award ceremonies last week.

The Marathon, which attracts well over 50,000 participants and many more spectators, was recognised by the industry with a Gold Award in the Best Sport Participation / Amateur Event category at the inaugural Sports Industry Awards & Conference (SPIA Asia) . The prestigious event was held at Manila’s New World Makati Hotel on 2 October.

Adding to the success, Standard Chartered Marathon Singapore 2015’s digital and social media efforts were also lauded at the event for its creative use of social through its ground-breaking digital queue, which won a Silver in the Use of Social Media category. The innovative digital campaign gave the increasingly digital savvy public an opportunity to secure their places and golden jubilee bibs in the marathon through the virtual universe ahead of the official launch, elevating the participant experience to a whole new level.

The digital queue, which created a viral effect organically, rewarded users with points accumulated through social media engagement with the hashtags #SCMS2015 and #DigitalQueue.
The effectiveness of this online campaign was clear as it received over 30,000 social media posts and across facebook, twitter and instagram, with winner Chen Han Wen accumulating over 48,000 points over a one week span.

The collaboration between organisers Spectrum Worldwide, and digital agency Socialyse of Havas media received further recognition when it won its second accolade on the same night, with a Gold at the Marketing Events Awards 2015 in Singapore.

“The marathon has always been the people’s race, and we’re glad we’ve been recognised for initiatives that continue to enhance the experience for the participants. We’re very delighted with the results of the digital queue and would like to thank everyone who has played a role in its success. As event organisers, we’re very proud to have our efforts recognised on a regional scale, a strong testament to what we’ve achieved with the marathon over the years. We look forward to further success when the event comes around in December.”

Standard Chartered in Singapore is part of an international banking group with more than 90,000 employees and a 150-year history in some of the world’s dynamic markets. We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, where we earn around 90 per cent of our income and profits. Our heritage and values are expressed in our brand promise, Here for good.

Standard Chartered has a history of 156 years in Singapore, opening its first branch here in 1859 and in October 1999 was among the first international banks to receive a Qualifying Full Bank (QFB) license, an endorsement of the Group’s long-standing commitment to its businesses in the country.

The Bank transferred its Singapore Retail and SME business to a locally-incorporated subsidiary, Standard Chartered Bank (Singapore) Limited on 7 October 2013.

As the national sports agency, Sport Singapore’s core purpose is to inspire the Singapore spirit and transform Singapore through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across Singapore with passion and pride. With Vision 2030 – Singapore’s sports master plan, our mandate goes beyond winning medals. Sport Singapore uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Singapore, we work with a vast network of public-private-people sector partners for individuals to live better through sport.

Spectrum Worldwide is a leading event management and experiential marketing company operating throughout the Asia Pacific region. For more than 20 years, Spectrum Worldwide has created and managed tailored experiences that not only bring to life our clients’ brands, but also provide opportunities for companies to showcase their core values in a memorable and compelling way.

Through long-standing partnerships with multi-national companies throughout the region, Spectrum Worldwide has consistently delivered ground-breaking, iconic events including the Standard Chartered Marathon, Red Bull Flugtag Singapore, and the Singapore Red Bull Speed Street Singapore and KL. Spectrum is also expanding its footprint across the region and cementing its foothold in the cycling market through Cycle Asia, a network of premier cycling events across Asia.

Spectrum’s approach centres on understanding clients’ needs, and designing and delivering the best event solutions based on our years of experience.