TRIUMPH

The concept of Triumph stand is based on 'rider's point of view', that is substantially different to that of a car driver. They lean into corners, their horizon shifting as they ride and it was reflected in the design approach. All the building and design elements of the stand are inclined by 15° that gives powerful, progressive and dynamic visual expression of the brand, which not only represents Triumph, but also has a resonance with riders.

The combination of white and black colors represents the balance of power, meanwhile wooden and concrete-like floor divide the exposition and walking areas. Central video wall is flanked with two inclined panels with iconic Triumph motorcycles on them and illuminated badges, followed by the entrances into the shop and lounge areas. Three inclined showcases have double function, they not only divide motorcycle exposition, but also are used to exhibit Triumph clothes and accessories collection.