Award winning integrated marketing agency in the heart of London

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In a way what we do is quite simple. We connect brands with media and get them to talk to each other. We help clients communicate and tell their story, and work with media to provide trusted and relevant content. Above all, we deliver PR that’s accountable. Not just pretty words and carefully crafted language – it’s what impacts your bottom line. We deliver campaigns that create profit and accelerate growth. It’s PR as you’d like it to be.

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With strong roots in sales and executive management, we’re only interested in creating tangible value from PR programmes. We ensure that everything we do is underpinned by a relentless focus on your business performance. That’s why we’re an extension of your in-house team, a strategic partner in your marketing communications.

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Intro

Gigabyte is a Taiwan-based technology company specialising in computer hardware. The company is best known for being a Tier 1 motherboard manufacturer but also provides a comprehensive product line comprising Graphics Cards, PC Components, PC Peripherals, Laptops, Slate Devices, Desktop PCs, Network Communications, Servers and Mobile Phones. Listed on the Taiwan Stock Exchange, Gigabyte was named the “Top 20 Taiwan Global Brand” by Taiwan External Trade Development Council, the country’s most prestigious business accolade.

Challenge

With a series of highly innovative products on the horizon, Gigabyte wanted to continue with the tradition of launching its products at a global roadshow. For the 5th consecutive year the company organised a global tech tour designed to get the brand in front of key journalists whilst showcasing and demoing the latest kit.
Kicking off in Asia with the inevitable news advantage, Gigabyte wanted to make sure that the tour’s European leg, coined Game On, remained every inch relevant and that its product showcase would still draw interest from key members of the press. To do this Gigabyte brought in Zaboura for the second year running, having previously worked with the agency on a similar product-led campaign.

Solution

Zaboura took on the entire logistics of the Game On tour closely liaising with the Gigabyte’s marketing team in Taiwan. Working with an allocated budget, the agency organised and ensured all aspects of the campaign from product shipping and event management through to media invites, press relations and media outreach. The result was a resounding success with a press room packed with top tech journalists and extensive news coverage followed by press requests for product reviews.

Intro

Kingston Technology is an independent technology company that develops, manufactures, sells and supports flash memory products and other computer-related memory devices. The company is the world’s biggest producer of DRAM memory modules, ranked second largest supplier of USB drives and is in the top five for flash cards and solid state drives according to Gartner. Kingston serves an international network of distributors, resellers, retailers and OEM customers. (67)

Challenge

Kingston Technology is a brand widely respected for the signature reliability of its products. Yet despite its excellent reputation, the company recognises the continuing need for product visibility and product understanding in a highly competitive market. Put simply, Kingston aims to be the number one choice for PC enthusiasts and the overclocking community, as well as appeal with its high performance brands including HyperX to key audiences of gamers and tech savvy consumers.

Solution

Zaboura is the eyes and ears for Kingston’s comprehensive reviews programme. The agency is responsible for ensuring that Kingston Technology is present in every notable group test and product round up in key technology press. Working as part of a wider agency network, Zaboura is tasked with generating review opportunities and managing their outcomes for every newly launched product. Zaboura also maintains press relations with the UK’s key review editors across trade and vertical press as well as national media. (80)

We have been working with Zaboura as our retained PR agency for several years. They deliver great results repeatedly in the right press both traditional and online. Their technical expertise and great press relationships aligned with their understanding of the clients goals give them their edge – Emilie Benitez, PR Manager EMEA, Kingston Technology

Intro

Olloclip is an early stage company with a great idea and humble beginnings that has literally kickstarted to become a global sensation in consumer technology. Its product also coined the olloclip is a quick-connect lens solution for iPhone and iPad users wanting to enhance their photography. A pocket-sized, high quality four-in-one lenses the olloclip is designed to boost capabilities of mobile photography. (57)

Challenge

With the invention of mobile lenses, Olloclip created a whole new category and so the brand needed to move quickly to ensure that it well and truly owned it from the start. Zaboura was briefed to launch a rigorous PR campaign to introduce Olloclip but also drive acceptance, recognition and recommendation of its lenses among key consumer tech press and influencer media. (65)

Solution

Zaboura painstakingly arranged countless reviews in outlets across national, tech and lifestyle media introducing the olloclip concept to just about every kind of iOS glitterati. Leaving no stone unturned the team took to trade shows and road tours to showcase Olloclip across Europe creating widespread brand advocacy and driving user demand. (49)

Intro

Artesian Solutions is an early stage company providing social intelligence for B2B sales. The company focuses on delivering a customised insight service to clients who want to keep sales staff abreast with business critical knowledge. By providing real time contextual information, Artesian empowers sales teams to generate prospects, increase revenue and reach deeper customer engagement.

Challenge

Artesian engaged Zaboura to raise its business profile as well as product and market understanding to create new revenue opportunities. The company wanted to educate the markets about the concept of Social Selling and be positioned as the leader in the space. Zaboura was asked to create a PR programme to communicate the change using Artesian can bring to the sales performance of its customers.

Solution

Zaboura has just launched a PR programme comprising a mix of corporate positioning, newsjacking, blogger outreach and thought leadership. It’s still early days, so watch this space…

Intro

Supermicro is a global leader in high performance, high efficiency server technology, innovation and green computing. Best known for high performance computing, Supermicro is the back end provider of IT solutions that keeps the likes of Yahoo and some of the world’s leading technology companies functional on a daily basis. The company supplies to a number of sectors specifically focusing on storage, finance and most recently cloud gaming.

Challenge

Supermicro felt that there was a certain degree of misunderstanding in the industry around the company’s products, what it provides and who it works with. This partly stemmed from the fact that the industry still appeared to rely on historical knowledge but also from limited marketing activity and low engagement with trade and channel media. Supermicro UK invited Zaboura to develop a communications programme designed to educate the channel about its transformation into a full service provider as well as its key areas of business focus.

Solution

Zaboura took on Supermicro’s marketing and PR responsibility effectively becoming an extension of the company’s operational team. In the capacity, Zaboura is responsible for developing and implementing an integrated marketing programme. The agency also reactivated Supermicro’s press relations having launched with a press tour and moving on to a sustained media relations campaign.

Intro

CyberLink is the world’s leading multimedia software company and pioneer in video and audio technologies on PCs and portable devices including tablets and smartphones. Based in Taiwan and listed on the Taiwan Stock Exchange, CyberLink is internationally acclaimed for revolutionizing the way multimedia is experienced today. Its portfolio of multimedia applications provides users with a range of entertainment and creativity software with cutting-edge products such as PowerDVD, PowerDirector and Media Suite among the world’s best-selling digital multimedia applications. (78)

Challenge

Ever since the company was founded in the mid 90’s CyberLink’s software has been the preferred choice for video and photo editing, media playback and media creation among PC prosumers and enthusiasts alike.
But with the recent advent of content driven technologies and widespread availability of portable devices such as smartphones and tablets, CyberLink’s traditional market has begun to evolve. This brought about some fundamental changes into how users consume multimedia. Recognising these new trends, CyberLink briefed Zaboura, its long standing PR agency, to initiate a transition campaign taking the company’s products into the mainstream and lifestyle media whilst still catering for its core audience. (104)

Solution

Working closely with CyberLink’s EMEA team, Zaboura is responsible for generating a continuous flow of media coverage for the software brand. The team is tasked with ensuring that literally not a week goes by without several articles of CyberLink’s software being published or reviewed. In addition, Zaboura manages a targeted reviews programme both in tech and lifestyle media designed to drive downloads of CyberLink’s latest apps. Zaboura also handles CyberLink’s product launches, organises and facilitates media tours and product desk reviews. (81)

Zaboura’s relationship with the press is one of the main reasons why we have been working with them for many years. ROI is at the heart of our marketing policies and Zaboura are consistent in delivering exceptional results - Richard Carriere, Senior Vice-President, Global Marketing at CyberLink

Intro

Netatmo is a French innovation company pioneering IoT technologies to develop consumer electronics for a better and connected lifestyle. Founded in 2011 by a serial entrepreneur and co-founder of health technology brand Withings, Netatmo reinvents universal concepts and traditional products to give them a new functional purpose in an interconnected environment.

Challenge

When Netatmo launched its first flagship product the Urban Weather Station, the company has taken the IoT sector by storm. But in the market where the boundaries of genuine innovation and gimmicky products have been heavily blurring, Netatmo needed to establish itself as a credible and viable business poised for growth and expansion, while delivering unparalleled excellence in design and innovation.

Solution

Taking over from an incumbent agency Zaboura hit the ground running with a product launch campaign that within weeks delivered world class publicity and instant fame. From broadcast to tier 1 broadsheets Netatmo’s products were hailed as game changing and the company quickly positioned as a serious player in connected technology. Most recently, Netatmo has been unveiled by Apple as its preferred partner in its HomeKit protocol. Zaboura continues to focus on delivering tier 1 media coverage, taking care of product PR, event management as well as corporate positioning.

Intro

Cooler Master is a computer hardware manufacturer from Taiwan. The company’s business encompasses a comprehensive lineup of thermal solutions for a full range of applications. Its products range from heat sinks and fans to component housing, chassis, PSU, coolers, cooling pads and ducting for computers, industrial machinery, telecommunications equipment, and many other devices. Cooler Master is also a cooling solution OEM vendor for many major brand names in the computer industry.

Challenge

Computer case specialists Cooler Master need to gain a foothold in the UK market, having lost ground to rival companies following two years of inactivity. The brand needed resurrecting for UK consumers brought in Zaboura having had the agency recommended by an industry e-tailer.

Solution

Zaboura’s first task was to reconnect with consumers so the agency initiated activities on the company's brand perception. The agency’s deep knowledge of the gaming enthusiasts' market informed PR strategy which focussed on elevating key product features that positively resonated with PC enthusiasts and PC gamers. These unique characteristics gradually helped to position the products in key media followed by carefully managed reviews campaign. The knock-on effect saw the company achieve number two position in the UK within one year.

Zaboura helped us re-establish our brand and its position in a competitive marketplace after having left the UK market for two years - Miodrag Relic, Business Development Manager, Cooler Master

At the core of any business is it’s people, and without great people, your company’s growth and revenue will stagnate. It’s vital to have the right people; talent that you can trust and that will help you achieve your goals. The brutal war for new talent rages on, and expectations about company culture are continuing to evolve fast. You need a fresh strategy for attracting employees, because Millennials, for example, who will soon comprise around 50% of the workforce by 2020, certainly require a different approach, and the companies who get a hold of this quickly are the ones who are going to have the competitive advantage and their pick of the top talent.

They seem to get a lot of bad press, but Millennials are hard-working, technologically savvy, innovative and committed, and there’s a lot of 20-30 year old potential out there that you could benefit from. Millennials aren’t so focused on traditional HR benefits and are more interested in what a company can offer them in terms of mentorship, a great culture, a healthy work-life balance and fulfilling career challenges and opportunities. Companies like Google, Virgin and Apple don’t even need to try because they’re attracting talent, rather than recruiting it. But even if your company doesn’t make iPhones or self-driving cars, you don’t need a radical culture change to attract the best talent; you just need an alluring employment brand that works for you (if you aren’t familiar with this term, then the chances are your employment brand isn’t all that alluring…) An employment brand is the way prospective/current/former employees view your organization. You need to find the one that pulls people into your organization the moment they first engage with you (give your website a sleek, personal, mobile-responsive update if it’s older than 3 years, for a start). Recruitment and retention have started to become both a marketing and an HR function, so you need to think in those terms and put together an attraction strategy aimed at engaging and enticing Millennials; one that ensures the very best talent seeks you out. And when you’ve got the best talent, you don’t even need a lot of it. Future-proof your workforce with these tips:

Understand the talent that’s rightfor you.

What’s right for someone else’s team might not be right for yours, and there’s no one universal standard for the perfect employee. We wouldn’t be where we are today or have our clients or our awards without our hard-working Zaboura team. And they’re all Zaboura material to the core. Everyone has talent, but you need to make sure you’re attracting the right talent for your organization; your company might want a team of entrepreneurial outside-the-box thinkers, but another might require more deliberative, consensus-driven executives. Look at the most successful people in your organization and what they all have in common, and you’ll be able to clearly outline the employee traits and abilities that you’re after.

Makea positive environment

Involve your employees in why you do what you do; meaningful work means more than salaries, according to a recent survey by UNC’S Kena-Flagler Business School and the YEC. For example, when Californian paper company Ernest Packaging Solutions were struggling to attract young workers, they created a YouTube video called The Ernest Edge, focusing on the Ernest Packaging’s family roots and quirky employees, which has attracted around 50 new millennial workers to the company each year since it was posted in 2011. But you don’t have to be Google or a quirky family company to create a workplace that people enjoy working in. It starts at the top: you can’t have a magnetic organisation without magnetic leaders and the magnetism of a company has a lot to do with who you put in charge and give responsibility to. Everyone’s had a horrible boss in the past, and it’s the main reason people quit their job. Managers impact your turnover and you need to equip them with the knowledge and skills to help them understand what their employees’ needs are and help build a retention plan that will increase employee engagement.

Include& Engage

They may turn up for work every morning, but are your team really engaged and motivated, and as productive as they could be? People work harder for you if you let them contribute ideas and suggestions – it gives them a sense of ownership and inclusion and they will be more engaged and committed. Take Sony, for example, annual host of the Idea Exposition, during which their scientists and engineers can display projects and ideas that they’re working on. Such initiatives create a healthy and buzzing atmosphere of innovation and creativity for everyone involved, and engaged, motivated employees boost team performance, customer service, profitability and brand reputation. Even little things say a lot, like at TD Industries in Dallas, TX, one of Fortune magazine’s Top 100 places to work: there’s a wall within the company contains the photographs of all employees who have worked there more than five years and there are also no reserved parking spaces or other perks just for executives, because every employee is equal.

Nurture & Develop

Talented people won’t stick around if they see no future in their role. Millennials want to work for leaders who are going to give them room to grow and are invested in the progression of their careers – a Linkage, Inc study reported that 40% of people would consider leaving their current employer for a new job that offered the same benefits but greater challenges and better career development. Whether that’s covering the costs for industry conferences or skills workshops, inviting guest speakers for in-house training sessions, or increasing employee responsibility every 12 months to give them a fresh challenge; it’s up to you to pick something that will truly resonate with this generation (think digital, and flexible attendance). And whatever you do: measure. Measuring and regular evaluation is vital for continuous improvement. At Zaboura we measure attitudes, morale, turnover, employee engagement, and ensure that every employee has an individual development plan. The primary purpose of evaluation is to measure progress and determine what makes your team content and what they’re dissatisfied with. Deloitte, for example, (one of the top 100 places to work) discovered during exit interviews that 70% of the talent they lost could have been re-homed within the company. Deloitte Career Connections, their resultant employee coaching program, was utilised by 2,000 employees who looked at internal job openings/self-assessments/resume-developing tools/job-seeking strategies in it’s first week.

Recognize &Reward

Once you’ve found the right talent, you want to keep hold of it, and you won’t with just money and benefits. You have to keep them wanting to come back every morning. Most people like the idea of staying where they are if it makes them happy, and not uproooting themselves, so make them happy and you’ll have a loyal team by your side for a long time to come. When did you last tell someone that you’re really glad they’re a part of your team, or gave someone a raise on the spot because of an amazing and deserving piece of work, rather than waiting for the next annual employee review? Everyone wants to feel appreciated and proud of what they accomplish, and you need to bear that in mind on a daily basis. Look at some recognition and incentive programs to get ideas flowing because they make all the difference.

Promote work-life balance

To attract the workforce of the future, you need to become the workplace of the future. And part of that is understanding the importance of a proper work-life balance for today’s youth, and accepting that you might need to make a few cultural shifts so that you’re on the same page as your would-be new talent. More than half of those surveyed in The Hartford’s 2014 Millennial Leadership Survey state the most important thing for young employees is a flexible working schedule, probably partly due to millennials being caught between home responsibilities of taking care of children or older relatives while striving for their own personal and professional goals. Even if it’s simply the opportunity to work remotely one day per week, millennials are likely to respond well to such initiatives and companies who aren’t aware of this aren’t going to be places where such young hopefuls want to work.