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All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use

Quick overview of this presentation.

These media are still important but we now have a growing range of additional , even alternative channels to communicate our messages and engage in conversations with customers and other influencers

Early websites

Remit Consulting pares number of categories down from 24 to 12

Let’s take a quick tour First off – discussion forums

Wrote about this in guest blog post on CE blog Suspect Paul Morrell’s first ever blog post

Network of contacts

US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).

1 out of every 350 website visits in the UK comes from Twitter as a source It’s the 30th biggest source of traffic in the UK 300,000 new users sign up per day Approximately 60% of them are coming from outside the U.S Twitter receives 180 million unique visitors per month 75% of Twitter traffic comes from third-party applications 60% of all tweets come from third-party apps Since the new Blackberry application was launched, it has accounted for 7 to 8% of new sign There are 600 million search queries on Twitter per day There are over 100,000 Twitter applications Twitter gets 3 billion requests a day through its API 37% of active Twitter users use their phone to tweet

US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.

If you spoke to people as advertisers do, you’d quickly get a punch in the mouth

Owning content. Locking it down so that you retained control Example: use of PDFs to Making content more accessible – also improves search engine performance

Moving from tactical to strategic

From promotional focus to 4Ps Product (or service), price, place and promotion Now 4Ps, plus People / Participation

Customer service, niche experts, CEO, etc, etc

Long tail.

Content delivered in one form to one place – now content delivered in multiple forms anywhere, anytime (Martini)

Worked with HR department Identified a Facebook Queen (our youngest, 20-something team member) Managing the HOK Network channels is a team effort for the Corporate Communications group

The Facebook, VisualCV and LinkedIn pages, plus the small Opportunities search link on the home page, show that one purpose of the site is for recruitment, and the blog will at least give potential recruits – particularly those Generation Y people for whom social networks are important – a lot of additional information about what it’s like to work at HOK.

Corporate communications identified a Lord of the Flickr

With video an increasingly popular download online, a HOK YouTube channel was an obvious step

HOK powerpoint slide presentations are also available on a Slideshare page, ranging from project overviews to presentations about sustainability

27.
<ul><li>Why does Web 2.0 matter? </li></ul><ul><li>In February 2009, one in 35 UK internet visits was to a specialist video website, up from one in 50 in February 2008. </li></ul><ul><li>YouTube had 62.9% of those visits. </li></ul>

28.
<ul><li>Why does Web 2.0 matter? </li></ul><ul><li>the UK is the 2nd biggest Twitter nation (after the USA) </li></ul><ul><li>in August 2009, there were over 2.4 million UK Twitter users </li></ul>

29.
<ul><li>Why does Web 2.0 matter? </li></ul><ul><li>On 25 November 2009, LinkedIn gained its 3 millionth UK member </li></ul><ul><li>This was just two years after it reached one million </li></ul>