Brugo Self-Cooling Coffee Mug

Jolex Enterprises launched their new Brugo™ Coffee Mug, allowing java-junkies to relish life in the "perfect temperature zone".

This mug has a "Temperature Control Chamber" at the top which measures out a drinkable portion of coffee, and cools it down to 150-170°F., which they say provides optimum taste at a comfortable temperature.

The lid has three settings: "Tip and Cool", which allows you to drink using the Temperature Control Chamber, "Sip" which bypasses the Chamber allowing to drink like a normal cup, and "Lock", which closes the cup.