In the digital world the “one size fits all” concept is simply wrong. When you have a digital network, you simply don’t do a country-wide promotion like you might in a catalog (where all of the “best” items typically have the best placement because you know for sure they will sell well). What we found to be productive was to run specific local promotions with our first-tier items, mixed in with promotions for some of our lesser-selling items (which tended to have a lot of excess inventory). Even better was when we would change our promotions on specific days, weeks or months based on past data about the kinds of shoppers who would be in our stores at the time. For example, the people buying a high-end beauty product around the holidays may have been doing so for a gift, whereas those that bought the same product mid-year were more likely buying it for themselves.

Another benefit of digital signage is the speed it brings to your internal workflow and distribution. When you only have traditional signage to promote your products, the workflow of that system is really slow. In your best scenario, your September catalog has to be at the printers by July to allow enough time to print and deliver it. This means your promotions for September have to be designed and defined somewhere around May. Where is the “opportunity” there? With a digital network you can build your promotions for September even one week or one day before the month starts. Imagine you have a beautiful raincoat in your September catalog, but this year turns out to be particularly warm and dry. Your printed catalog’s advertisement is worthless. With digital ads, on the other hand, you can continue to promote summer clothing until the first drop of rain appears (whenever that happens). Just like the guys in New York City that pop up out of nowhere with umbrellas when it starts to rain, digital signage has the ability to be on time with the right message when needed — and advertisers are willing to pay some premium for that advantage.

To learn more about how digital signage can help your business or how Muzak can help you turn agility into one of your brand’s strengths visit www.muzak.com/enhanceyourbrand and sign up for our free upcoming webinar.

Hey there. I’m Joe. I like to help businesses connect with their customers through the use of digital signage and other in-store media solutions. I’m a real person. In this new world of social media, the way you interact and communicate with your customers is changing every day. Keep that in mind when you create messaging for your digital signage campaigns. Humanizing your brand makes your business accessible and builds deep connections that lead to happy, loyal customers. Are you involved in your local community? Do you sponsor a local little league team? Where did you get your PhD? Traditional sterile marketing messages deliver nice, clean, boring results in the new world of tweets and ‘likes’. So open up, you might be surprised to find that your customers are real people too!

You love your customers. You want to keep them informed about your business and how you can help them. You have a lot to say. It’s tempting to pack as much information as possible on one screen. Don’t try to do too much. You don’t have time, and your audience shouldn’t have to make an effort to figure it out. A nice, LARGE image or graphic and a simple call to action will get your message across and drive results for your digital signage.

For more information on how digital signage can help your business visit our DS page on www.muzak.com.

At 11:25AM on Thursday June 9th, Muzak’s Home Office in Fort Mill revealed a glimpse into their future. Ever since the company’s purchase by Mood Media in early May, the new Mood Media/Muzak team has been hard at work integrating the best of both worlds. The digital signage opportunities within the industry were a top focus. Experiencing significant success with visual media in over 25 countries across Europe and Asia, Mood Media representatives from France, London, Ireland and Belgium came to Muzak for 3 days to share their secret digital signage sauce.

Then came the moment… Gathering all 500 employees into what Muzak calls their City Center, Mood Media unveiled a huge new video wall, as hundreds more from across the world looked on via the company’s private network. A magnificent video played, showcasing the power of video for business and the expertise of Mood Media’s London content team. Three minutes of hair-raising visuals and audio brought the house down. The cheers reverberated throughout the building as employees realized they had just experienced their future.

But seeing is believing. To see and hear what over 1000 Mood Media/Muzak employees experienced that day just watch.

People love weather information. It doesn’t matter if they’re standing on top of a hill in a room with bay windows; if the weather forecast pops onto the screen they take interest. Muzak’s digital signage allows you to easily display weather information for your location. There are several feeds available to use including current weather and three day forecasts. Recent studies have shown that including weather information in your digital signage campaign can increase attention paid to your screens up to 37%! It’s as easy as entering your local zip code. You’ll have customers riveted to your screen, making your sales and branded campaigns that much more effective.