Shares of Zillow jumped 12 percent on the news that revenue exceeded expectations, the company reported a 73 percent revenue improvement for the quarter, which spurred confidence in the company’s value. Zillow’s Zestimates of home value drive traffic via guaranteed real estate ad ROI.

Much of the Zillow gain comes at additional cost to real estate agents. According to news from Reuters, Zillow added some 2770 new users to their Premier Agent program. Zillow has been able to raise their prices for premium services due to their growing visibility and popularity online.

Other companies competing in the space are; Move Inc, Realtor.com, and Trulia Inc. While Zillow’s Q4 revenue climbed to 34.3 million from $19.9 million in 2011, Trulia revenues almost mirrored theirs, while Move (4%) posted modest growth by comparison.

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