All-New 2014 Mazda3 Accessory Aero Kit Makes Global
Debut

LAS VEGAS--Nov. 5, 2013: Motorsports and Mazda are so synonymous one
seemingly cannot live without the other, less yin-and-yang and more
peas-and-carrots. And while the brand may never disconnect from its
Zoom-Zoom roots (nor want to), competitive aggression on the race track
need not translate into gritty, abrasive design. There can be finesse in
fire, beauty in brawn. This was the inspiration behind the latest concepts
from Mazda North American Operations' (MNAO) Irvine, Calif.-based design
team. The four vehicles made their official debuts today at the annual
Specialty Equipment Market Association (SEMA) Show. All-new 2014 Mazda3 and
Mazda6 vehicles were utilized to showcase distinctively fresh designs
paying homage to the brand's racing heritage and awakened design
direction.

"It's no secret Mazda is going through a design evolution," said Derek
Jenkins, design director, MNAO. "With bolder lines and stronger character
features stemming from the 'KODO – Soul of Motion' design language,
Mazda's inherent driving dynamics are becoming more and more visually
clear. Instead of only being a behind-the-wheel experience, the Zoom-Zoom
genetic code is further being embraced, not buried, through increasingly
expressive vehicle design."

Club Sport Concepts Both a Mazda3 and Mazda6 were given "Club Sport"
treatments, a motorsports-inspired motif of neutral grays, blacks and reds
represented in not-so-subtle angular lines reminiscent of a car speeding
past your line of sight. Featuring a Mazda Design-exclusive Composite Grey
finish and Brilliant Black rooftop, the Club Sport 6 Concept is outfitted
with a 14.0:1 low-compression SKYACTIV-D 2.2-liter clean diesel engine.
Although this vehicle features a European-specification engine with an
output of 129 kW at 4,500 rpm and 420 nM of torque at 2,000 rpm, the North
American clean diesel will be available in late spring of next year. The
SKYACTIV-D 2.2L engine was most recently seen on U.S. shores during the
final season of the GRAND-AM Rolex GX Series, where the rookie Mazda6 took
the checkered flag nine straight times and finished the year with
manufacturers and rookie-of-the-year driver's championship honors.

The exterior surface is painted with custom Club Sport graphics,
featuring varying line frequency and width to create a sense of movement. A
Mazda Design custom accessory aero kit was installed, which features front,
rear and side diffusers as well as a rear spoiler – all in a
contrasting Brilliant Black gloss. The Club Sport 6 sits on Rays 57
Motorsport G07FXX 20-inch Black and Machining-colored 10-spoke wheels
wrapped in sticky Yokohama S.drive 245/35R20 tires. Suspension is courtesy
of an H&R spring kit while custom Brembo two-piece, six-piston 380x32
drilled brake rotors and a Racing Beat exhaust add the final sporty
touches.

The Club Sport 3 Concept features many similarities with its Mazda6 big
brother but with a few extra robust features. With a Mazda Design-exclusive
Slate White exterior finish, this five-door is furnished with a more
ambitious Club Sport paint scheme. Metallic Silver lines trace along the
arches of the wheels, the base of the side skirts and the contours of the
doors and C-pillars. Glossy Light Gray and matte Black Mica mimic some of
these patterns but with louder, wider direction. Vibrant Red vinyl follows
along with thin lines, providing contrasting texture and dynamic flow. The
only other non-painted surfaces are the dramatic alpha and numeric Black
vinyl call-outs of the fuel door, tire size and SKYACTIV[1] TECHNOLOGY
pronounced across the hood.

Like the Club Sport 6, the Mazda3 variant features a Mazda
Design-developed accessory aero kit which adds the body color-contrasting
Brilliant Black front, rear and side diffusers along with a new rear
spoiler style. Designed in North America, this aero kit will be made
available for all 2014 Mazda3 vehicles sold worldwide. Pricing will be
announced closer to its on-sale date.

Not to be outdone, the Club Sport 3's interior offers its own "pop" with
Red aniline leather throughout – seat trim, door panel inserts,
center console, IP decor and a steering wheel stripe. Premium Black leather
is reserved for the steering wheel, arm rest, emergency brake and shifter
boot. The front seats feature perforated leather within the seat bolsters
with a diffusing line pattern in the seat back creating a "3," identical to
the Metallic Silver numeral painted onto the vehicle's driver's side door.
Stitching patterns also spared no expense with trapezoidal Momo-inspired
contrast-Red stitching on the steering wheel and double-stitched tonal deck
seams on the doors, seats and IP. The steering wheel features a single Red
aniline leather strip at the minimalist but top-of-mind high-noon
position.

Vector 3 Concept Shifting gears from fast to fashion, the Vector 3
Concept offers a different take on controlled aggression. First on the
exterior, the base color is Soul Red, a stock Mazda hue as sultry and
intense as the certain little black dress that takes your breath away.
Derived from Soul Red is a Mazda Design custom blend of Deep Crimson in
varying shades of depth to highlight the "fractured line" treatment of the
paint finish's vector pattern. Following the form in which reflections
bounce off the vehicle's KODO design facets, the vector shapes of variable
length and width are identical on other side of the concept car. Although a
pattern inspired from the runways of the fashion elite, the Vector 3 hones
its attitude from the world of active lifestyle and performance wear.
Fitting like a stylish pair of cross-trainers, the Vector 3 offers little
fuss but commands plenty of attention.

A set of Rays Volk Racing Original G25 19-inch wheels are encased in
road-hugging Yokohama S.driveŽ 225/40R19 performance tires. Other
performance features include an H&R spring kit and Brembo two-piece custom
four-piston 365x29 drilled rotors.

Ceramic 6 Concept Continuing on the theme of uncompromised performance
draped with unconventional yet beautiful design enters the Ceramic 6
Concept. While similar to the Vector 3 in that its design pattern is
identical on either side, this also is where the likeness ends. And where
the Club Sport concept vehicles emphasized their racing heritage, the
Ceramic 6 focuses on racing patterns.

The Ceramic 6's exterior finish is an eponymous Ceramic White littered
with Taupe Silver accent stripes. Such as the linear frequency patterns
found on the likes of couture dresses and flowing fabrics, Ceramic 6's garb
radiates a presence of serenity and pureness. Using a base metallic
followed by a satin quality clear paint, the vehicle's matte white finish
was achieved.

The interior resembles something out of a Milan fashion studio with
premium soft leathers, intricate stitching and overlapping weave patterns.
Easily an outfit that can be presented on the runway, the Ceramic 6 further
distances itself from the Club Sport 6. Where the Club Sport represented
motorsports and historical drives, the Ceramic 6 is reminiscent of Rodeo
Drive. Yet as dissimilar in design as the two mid-size sedans are, no one
can deny that they remain genetic twins – built to perform and handle
roads with prowess, regardless the exterior's cloak.

Featuring supple full-grain leather all around, the White presents a
canvas clean in appearance that boldly complements the dark interior
features such as the premium Black leather of the steering wheel, arm
rests, emergency brake and center console. Accented metallic details
provide a warm transition between the tones. Wrapped in Black leather, the
steering wheel displays Light White Momo-style stitching and finished with
a matching leather strip at the high-noon position.

Comprising the front and rear seat inserts are interwoven light and dark
White leather while hand-sewn Burgundy stitching further highlights the
dynamic contrasting design. Light White leather inserts featuring the same
hand-sewn Burgundy stitching pattern adorn the doors and is featured along
the instrument panel decor in the same fashion.