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SUMMARY

USPS had been aggressively wooing e-commerce businesses, its biggest growth opportunity in decades. But to them, USPS was just a mailing company with shipping as a “side gig.” So, we stopped selling to them. Instead, we decided to help them. We knew logistics was their kryptonite; 80% of them fail for lack of logistics know-how. Through a knowledge resource—USPSDelivers.com—we empowered these businesses with 240 years worth of USPS logistics expertise. By swapping sell sheets with insightful content, USPS became the fastest growing e-commerce shipper in America.