Hasbro Teams Up with Rovio Entertainment and Lucasfilm for New ANGRY BIRDS STAR WARS Line

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Hasbro Teams Up with Rovio Entertainment and Lucasfilm for New ANGRY BIRDS STAR WARS Line

Hasbro, Inc. (NASDAQ: HAS) has announced today it has entered into agreement with LucasFilm to manufacture and globally market a variety of products based on the newly launched STAR WARS edition of the wildly popular ANGRY BIRDS mobile game from Rovio Entertainment. The new ANGRY BIRDS STAR WARS line from Hasbro will launch in the beginning of November 2012.

Hasbro will introduce the line with several new toys based on the ANGRY BIRDS STAR WARS property including the AT-AT ATTACK BATTLE GAME. The line will also feature new products based on a variety of existing Hasbro properties including the popular JENGA brand and the recently re-launched KOOSH brand, to introduce new play experiences featuring iconic STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs.

“We've developed a selection of innovative toys and games featuring ANGRY BIRDS STAR WARS that delivers new ways to play for fans of these two great franchises," said John Frascotti, Chief Marketing Officer for Hasbro. “We’re proud of our heritage of delivering STAR WARS toys that have entertained generations of kids and we’re excited to offer fans of both STAR WARS and ANGRY BIRDS the opportunity to experience their favorite characters and icons in exhilarating new ways.”

The ANGRY BIRDS STAR WARS line from Hasbro will feature the following products in 2012 with more planned for 2013:

ANGRY BIRDSTM STAR WARS® BATTLE GAMES Line

New from Hasbro – the ANGRY BIRDS STAR WARS app comes to life! The new line of Hasbro toys captures all the launching and destroying fun of the app in physical form and features your favorite STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs! Stack up signature STAR WARS structures and vehicles, then use your LIGHSTABER LAUNCHER to launch your ANGRY BIRDS and destroy them! Each battle game sold separately.

ANGRY BIRDSTMSTAR WARS® AT-AT ATTACK BATTLE GAME
Stack, launch, and destroy with the AT-AT ATTACK BATTLE GAME, which includes 21 blocks to create the signature AT-AT, a LIGHTSABER LAUNCHER and 12 ANGRY BIRDS STAR WARS figures — including two that are exclusive to this set! Players can also unlock ANGRY BIRDS STAR WARS content in-app with a special code in each pack. Approximate retail price: $39.99; Ages: 5 & up.

ANGRY BIRDSTMSTAR WARS® BATTLE GAME PACKS
Stack, launch and destroy with these packs, which each feature three characters (one exclusive to the set), a LIGHTSABER LAUNCHER, and signature pieces to create an Imperial Pig structure for your ANGRY BIRDS to knock down. Choose from DARTH VADER’S LIGHTSABER, JABBA’S PALACE, and FIGHT ON TATOOINE. Players can also unlock ANGRY BIRDS STAR WARS content in-app with a special code in each pack. Approximate retail price: $14.99; Ages: 5 & up. Each sold separately.

ANGRY BIRDSTMSTAR WARS® EARLY ANGRY BIRDS Package
Celebrate the original Kenner Star Wars Early Bird package with this special pack that introduces ANGRY BIRDS STAR WARS! Just like the original Star Wars Early Bird pack from 1977, this pack features the same four characters from the movie saga… well, sort of. This time our Rebel heroes have beaks, wings and a bad attitude about the Empire's evil pigs. So take aim with your Lightsaber and launch into the fun of ANGRY BIRDS STAR WARS! The ANGRY BIRDS STAR WARS EARLY ANGRY BIRDS package includes R2-D2 EGG, LUKE SKYWALKER BIRD, PRINCESS LEIA BIRD, CHEWBACCA BIRD, 2 blocks, and 1 Lightsaber Launcher. Approximate retail price: $9.99; Ages: 5 & up.

ANGRY BIRDSTMSTAR WARS® JENGA DEATH STAR Game
Get ready to unleash the birds to destroy the Death Star and in the new ANGRY BIRDS STAR WARS JENGA DEATH STAR game! Take turns trying to topple the Empire in an intergalactic battle. Pull back the X-Wing Fighter to launch an epic squawk attack with LUKE SKYWALKER, HAN SOLO or CHEWBACCA birds. Knock the pigs’ block off and explode the Death Star. Players can also unlock ANGRY BIRDS STAR WARS content in-app with a special code in each pack. Approximate Retail Price: $29.99; Recommended Age: 8 and up; Players: 1-2.

ANGRY BIRDSTMSTAR WARS® JENGA LAUNCHERS Game
Expand the battle and try to wipe out the enemy pigs with new ANGRY BIRDS STAR WARS-themed launcher sets, just like in the app! In each round, players decide who will be the builder and who will be the launcher. Choose HOTH™ to set up ice blocks and take turns bombarding an Imperial pig in the frozen terrain. Or, take down the porky kingpin with the Millennium Falcon launcher in the sandblasted terrain of TATOOINE™. Players can also unlock ANGRY BIRDS STAR WARS content in-app with a special code in each pack. Approximate Retail Price: $14.99, Recommended Age: 8 and up; Players: 1-2.

ANGRY BIRDSTMSTAR WARS® KOOSH Launchers

Blast into a galaxy far, far away with the new KOOSH ANGRY BIRDS STAR WARS collection! Combining the soft, active fun of KOOSH with the characters from the ANGRY BIRDS STAR WARS app, the new KOOSH collection is light years ahead of its time and designed for indoor and outdoor imaginative play. With ball launchers inspired by iconic heroes LUKE SKYWALKER and HAN SOLO and collectible KOOSH Faceballs featuring favorite characters, the KOOSH ANGRY BIRDS STAR WARS collection is out of this world!

Gah, these are pretty funny, but I still can't quite get over the fact that there's successful merchandise based on a game meant to be played on a phone. (Does that make me a crotchety old man?) I probably won't be buying any of this, but I'll likely get the app. The original game is actually pretty fun. It's a shame that the Jabba's palace set doesn't have any Gamorrean Guards - evil green pigs? Maybe it would have just been too perfect . . .