Corporate Social Responsibility (CSR) is big in today’s business. The idea isn’t new and the reason to strive for responsible business practice are even more numerous than are companies that went to ruin in failing to do so (Bell Pottinger ring a bell, anyone?). Yet, those still not on the CSR train may be facing a new challenge prompting them to it.

With millennials around the world getting more and more vocal about environment, diversity and sustainability issues, corporations started facing a major issue. Millennials prefer to work for companies in line with their own values.

The issue previously vastly ignored became more of a problem with millennials taking on senior roles in corporations as, well, they are also getting more and more senior.

The research by CONE Communications shows staggering numbers. Up to 64% of millennials won’t take a job if a company doesn’t have strong CSR practices, and up to 75% would take a pay-cut to work for a responsible company.

The maths are clear, companies that want to find the best employees need strong CSR practices.

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