Words of Wisdom

One of the toughest challenges I’ve encountered in brand development is convincing my client that their mark is not about them. What? Correct. The goal is to create a memorable piece that represents the client’s message, culture, image and all of the many parts that speak to the presence of their project, but at the end of the day, it should be a bonus that they like the piece, and a true success if it actually works for the brand.