BLOG

Good communication starts with thorough preparation. We will bring you all the arts, without undue frustration. Crafting crafty messages, drafting presentations. Helping you to make your points to excellent ovations! Good sustainability is crucial to survival. It can be an instrument to kindle a revival. Measure, manage, innovate at each stage of your journey. Spread [...]

In mid-June, Media Wise collaborated in a large-scale media training for experts on heart attack prevention in the Hungarian capital, Budapest. For the first time ever we conducted the training in the Hungarian language, fortunately through a simultaneous translator. “It was a learning experience for the journalist, as well as the ‘trainee’,” said Media Wise [...]

In July, Media Wise collaborated in a media training on the topic of Attention Deficit Hyperactivity Disorder in the Swedish capital, Stockholm. The Media Wise trainers were Emma Robson and native German speaker Carsten Heer. We took the first plane in the morning out and got the last flight back, having provided interview training in [...]

In June, Media Wise produced an 8-minute documentary on the future of the European chemicals industry on behalf of Akzo Nobel Industrial Chemicals. The video featured the views of German, Dutch and European sector experts whom Media Wise interviewed on camera on location in Amsterdam, Brussels, Frankfurt and Hamburg. The Media Wise team consisted of [...]

The LM Wind Power 2011 Annual Report went live in early May. Media Wise edited the final version. LM is the world’s largest producer of blades for wind turbines. It is based in Denmark but its management team is based at Schiphol in the Netherlands. Media Wise has acted as a communication advice and production [...]

In April Media Wise made the final editorial changes to a printed summary report and more extensive official online Sustainability Report for the international brewer HEINEKEN. Media Wise supported HEINEKEN during the extensive editing and copy writing process spread over five months. HEINEKEN decided to publish the report as an online version only, thereby adhering [...]

In March, Media Wise helped to get media publicity for a new wealth management company called OXBY, which launched on March 5. OXBY is an initiative of the traditional Amsterdam-based Wealth Management company Velthuyse & Mulder, which offers personalised asset management at a low price. In contrast to the large minimum inlays required by banks, at [...]

Media Wise Managing Director and media trainer Emma Robson explained what media training is all about on the leading national Dutch radio station Radio 1, on Sunday. The live interview aired on the popular youth broadcaster BNN’s breakfast programme Vier Zeven, hosted by Luuk Ikink. The news hook for this item was the allegation in [...]

A group of 30 young professionals and students on a three-month leadership programme perfected and presented their vision of how to make the world a better place during an afternoon session of storytelling and presenting with Media Wise in Amsterdam. Backed by the Dutch Ministry of Economic Affairs, the Leaders for Economic Change programme aims to [...]

Dutch marketing bureau VODW predicts the five main consumer and marketing trends of 2012 in its 2012 FuturEyes Outlook. The dominant themes are: 1. the power of the group, 2. killing complexity 3. blurring boundaries (between virtual and real worlds), 4. vintage is virtuous and 5. green is good. For the second time Media Wise produced [...]

In the second week of 2012, Media Wise held a Social Media Seminar for a small group of close contacts to exchange experiences in this rapidly developing area. Media Wise’s social media specialist Susanne Lehr gave an overview of the social media landscape and presented ideas on how to integrate social media into existing corporate [...]

Despite the euro crisis and recession fears, many of our clients had a solid year in 2011. It was not quite business as usual. Strategies were re-cast, websites re-designed, new markets and new approaches tested. But with a number of our clients wanting to communicate important changes, it was a busy year for us. Years [...]