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Alicia Asín, Libelium CEO, in a worldwide campaign about Spanish talent with the famous singer Alejandro Sanz

October 10th, 2016
- Libelium

Libelium CEO, Alicia Asín, is in Piccadilly Circus (London), Times Square (NY) and the most famous worldwide squares with a campaign to promote Spanish talent with the most important Spanish singer and composer nowadays, Alejandro Sanz. She has been recognized for hercontribution to the IoT and Smart Cities sectors inside the category of business, advertising and finance. Alicia Asín has been selected to appear in huge billboards with Alejandro Sanz, the winner of 19 Latin Grammy awards and also 3 American Grammy prizes.

The Spanish Brand campaign “Made of Talent” created by Clear Channel, ESIC Business School and several media corporations, has been recently launched worldwide in emblematic places like Times Square in New York, Piccadilly Circus in London, and many other countries such us Mexico, Brazil, Sweden, France or Australia. The advertorials are located in places with a constant flow of people like shopping malls, touristic places or downtown areas.

This project’s aim is rising the public profile and visibility of those who use their talent day after day to improve Spain’s reputation, development and image.

Help us to share Libelium talent worldwide through Twitter. Find Alicia Asín billboard on your city, take a selfie and share it with us at @libelium.