As the Arnold Palmer Invitational kicks off, news of a Tiger Woods-Ernie Els Presidents Cup announcement Tuesday prompts questions, and I, have answers for why this news is getting released this week instead of a time when the resurgence of legends and a return to Arnold Palmer's event is a national focus.

Turns out there are five reasons for this ill-timed announcement:

5. Remind those who, eh-em, paid their way to the 2017 Presidents Cup and acted all patriotic for Team USA and Team International, that you've got Melbourne plans to make for next year. Travel agents are standing by. Remember your discount code: FANATICS.

4. Force golf media members to answer questions from friends suddenly interested in golf again who are asking, "what is the Presidents Cup and is it a big deal that Tiger is going to serve as Captain?"

3. The Arnold Palmer Invitational just doesn't have enough storylines, and the legacy of Arnold Palmer is not enough to celebrate without co-opting the return here by sharing news of an exhibition over 18 months away.

2. Force serious golf fans to answer questions from friends suddenly interested in golf again who are asking, "what is the Presidents Cup and is it a big deal that Tiger is going to serve as Captain?"

1. Establish supreme PGA Tour tone-deafness when it comes to having a finger on the pulse of the sporting public as Tiger's resurgence heading into The Masters gets sidetracked by a Presidents Cup press conference.

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Arnie’s statue in the morning light. #bayhill #api #thoseshoes

Last Santa Monica sunset over the Pacific until fall! Point Dume gets in the way starting tomorrow. #wewillprevail

Stopped in @savemuny to hear the latest efforts on saving the important Austin course from development. It was a busy junior day and the course was packed with all types of golfer. Such a neat place with much character that survives in spite of its current state thanks to atmosphere and perfect size scale that should be model for golf. With a little infusion of money and care it’ll be one of the world’s busiest courses again. Good luck @tapcity1 @criquetshirts and others fighting the good fight! #munigolf #bencrenshaw #savemuny