Animals Archive

Brilliantly using the lighting the art direct / retoucher Pranave Bhide and Photographer Amol Jadhav have created a creative series of pet adoption ads. The amazing illusion they created in ads forms an animal version of the famous optical illusion known as Rubin’s vase.

The lonely krill seems to be checking for the presence of the penguin predator. At the same time, we can see the ice and landscape on the surface. It’s mostly monochromatic, but the reddish krill attracts one’s eye.

According to Bikovski, “The idea behind Popup Lighting was to create a permanent light fixture that would bring a magical ambiance to any space. A multi-dimensional light that would inspire the senses and ignite the imagination.”