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SugarCRM opens up to mobile workforce with new iOS app

Summary: Launched amid the SaaS provider's annual expo this week, the iOS edition is available now with an Android version on the way.

By Rachel King

NEW YORK — A big theme at SugarCon 2013 this week is enabling a mobile workforce, and it would make sense to enable that demographic with some helpful apps.

Thus, SugarCRM has unveiled its HTML5-powered mobile app today, designed to offer access and updates in real-time about campaigns, deals, contacts, and CRM records.

The Cupertino, Calif.-based corporation described a little bit about the infrastructure under the hood, explaining that the app offers an integrated experience with Sugar’s browser application while also trying to take advantage of native iOS functions.

Some of the features attempt to weave the Sugar app with other native smartphone apps. Examples include being able to contact (via email, text, call, etc.) clients instantly through the app while also drawing up maps and directions based on client records.

Launched amid the SaaS provider's annual expo this week, the iOS edition is available now, and an Android version is on the way.

The SugarCRM mobile app is free and is a fully-integrated solution of Sugar's CRM portfolio.