KPI Examples and Templates

Key Performance Indicators
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.

Business Metrics
A Business Metric is a quantifiable measure that is used to track and assess the status of a specific business process. Every area of business has specific metrics that should be monitored – marketers track campaign and program statistics, sales teams monitor new opportunities and leads, and executives look at big picture financial metrics.

Monitoring Metrics and KPIs
To be useful, KPIs need to be monitored and reported on, and if they change in real-time they should be monitored in real-time. Effective dashboards are critical in this regard. Learn More