Did you know that 93% of online experiences now start with a search engine, such as Google? Search has basically replaced the conventional phone book for what people turn to when they need information about local businesses they can rely on for products or services.

Many small businesses struggle to see return on online Search Engine Optimization (also known as SEO). We probably all know at least one business owner who brags about all the Facebook “likes” they’ve racked up for their page. The reality, though, is that new studies show that Facebook links don’t impact Google search rankings at all, according to Search Engine Watch.