2015/11/04

Shady and dishonest internet marketing practices have left a sour taste: native ads have a trust problem

Hubspot :: The word “sponsored” is enough to make anyone raise an eyebrow and evoke an instant fear of skepticism. Consumers may instantly assume that your messaging has an ulterior motive--even when your goal is to simply provide entertainment or share educational materials. But it doesn’t have to be this way.