NTB launches Experience Nepal to promote tourism

Nepal Tourism Board (NTB) announced the launch of Experience Nepal, a global campaign to promote Nepal as an international tourist destination in November 2016. According to the press release, the campaign that promotes Nepal as an international tourist destination will run till July 31, 2017.

The campaign is to run in partnership with American Express and Himalayan Bank. American Express will be the Official Card for the campaign. Himalayan Bank, sole merchant acquirer of American Express in Nepal, will be bringing merchant offers to all categories for card members visiting Nepal, as per the release.

Deepak Joshi, CEO of Nepal Tourism Board also expressed a positivity towards the partnership of the board with American Express to promote Nepal in the world tourism map. He added that Nepal, as a tourist destination adds a variety of experiences, and would entice visitors with its hospitality and exclusivity. He also requests all stakeholders to participate in the NTB campaign and help spread the word about Nepal as a tourist destination around the world.

“Our partnership with American Express and Nepal Tourism Board will help us grow tourist footfalls in Nepal, which is an important economic driver for our country,” Ashok SJB Rana, CEO of Himalayan Bank said through the press release.

NTB plans to promote Experience Nepal through trade fairs, social media, and other events and activities. NTB is also tying up with Nepali embassies in foreign countries including France, UK and Japan to promote the campaign in the respective countries with visitors targeted primarily from India, China, USA, UK, Germany, France and Japan among others.

American Express is intending to bring more than 100 offers in different categories as part of the campaign, to promote the local scene in Nepal. Card members of the company get exclusive offers in lodging, dining and adventure tour operators with brands such as Dwarikas, Buddha Air and Yeti Airlines already signing in for services offers.