SOUTHEASTERN USA – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest CMO jobs around!

HARRY’S COMMENTS: I’ve worked on more than 500 searches in my 15 year recruiting career, and I’ve never seen a more promising role than this one. This is a ground level CMO role in a soon-to-explode category I wouldn’t have touched five years ago …

… medical cannabis as a health and wellness lifestyle choice.

But times change, and now having lost an aunt to alcoholism, I can’t help but think my aunt would be alive today had she had access to a relaxing alternative to hard liquor.

We all hurt. We all have stresses in our lives. We all need to unwind occasionally. And after having done a ton of homework on this industry, I am inclined to believe that legitimately grown cannabis does FAR less damage to a body than a pint of Old Crow.

Which is to say nothing of the myriad ways medical cannabis can be used as a substitute for synthetic drugs …

Here’s the deal.

There are three medical plants in the world: The poppy plant, the cocoa plant and the cannabis plant. The poppy and the cocoa plant each have a single acting molecule. Cannabis has over a hundred.

This client makes a full range of pharmaceutical drug replacements that are natural, grown from the earth and target those who want to empower their health and wellness. This company is a true pharmaceutical disruptor with products that have applications for pain management, arthritis, cancer, Alzheimer’s, PTSD, epilepsy, and Parkinson’s.

That’s the good news.

But the good news comes with a kicker: Cannabis remains a heavily regulated market. Although 94% of American voters support legalizing medical cannabis – only 30 states and the District of Columbia currently have laws broadly legalizing cannabis in some form.

Nationally, here’s what’s happening with cannabis:

The medical and recreational cannabis industry, which includes stores that retail medical cannabis (by prescription only) and recreational cannabis, expanded dramatically over the five years to 2017. The 2016 election cycle, in particular, provided a boon for both medical and recreational cannabis retailers.

Consequently, legalization of cannabis for medical and/or recreational purposes and the growing acceptance of medical cannabis provided operators and investors with unprecedented opportunities. There has been no shortage of demand in recent years, and the cannabis industry has become one of the fastest-growing in the United States.

More recently, the legalization of recreational cannabis sales in eight states fueled revenue growth.

The licensing of commercial recreational cannabis retailers contributed to industry revenue growth of 35.5% in 2016, as new entrants flooded the market. Meanwhile, medical cannabis dispensaries continue to benefit from the steadily aging population. Chronic illnesses have become more prevalent as the population continues to age, driving demand for medical cannabis.

Additionally, the development of edible cannabis products helped attract consumers who are unfamiliar with cannabis products or averse to smoking. Edible products are projected to be a growth segment for the industry over the coming years. Which is why brands like Philip Morris, Heineken, and constellation Brands have entered the cannabis industry and begun laying the foundation for consolidation.

Between 2017 and 2022, national revenue is projected to increase at an annualized rate of 28.3% to $28.2 billion. It’s expected that a growing number of medical cannabis patients and a burgeoning recreational cannabis legalization movement will spur demand for the industry. Rising demand is also forecast to widen profit margins, as is the success of for-profit recreational cannabis businesses in states with large consumer markets such as California, Colorado and Washington.

Against that backdrop …

My client is building the premier consumer brand in medical cannabis with vertically integrated production licenses in ______ and ______, the two largest potential cannabis markets after California. Combined, those markets are estimated to be worth $2.6 billion by 2022, split along relatively few license holders.

The firm’s brand is founded on pharmaceutical grade quality and consistency. In one of its markets, the client leads the state in production capacity, capitalization, and early revenues via retail dispensaries and statewide home delivery. Its stores are smart, modern and attractive – like its brand.

But the company faces a unique marketing challenge:

How should the company convince a diverse population to adapt and embrace medical cannabis as a health and wellness lifestyle choice after 80 years and billions of dollars have been spent by pharmaceutical companies to convince them that it’s dangerous?

How can it create a curated distribution network across brick and click that exudes health and wellness lifestyle brand instead of stigma?

How can it manage its brand through highly medically-focused early adopters through to the much larger blue ocean of health and wellness?

That’s where YOU come in.

We’re looking for a CMO to join this fast-moving startup (with 200+ employees) to help solve these challenges in an industry with once-in-a-generation growth.

As CMO, you will oversee all marketing operations while developing the firm’s marketing strategy and vision. You will lead a team of highly competent marketing pros while serving as the company’s brand steward. Your job is to carve out a niche in the market that is a mid-point between Bob Marley and Big Pharma. (Wait, what?)

Seriously.

For those people considering medical marijuana, the client’s extensive consumer research has shown that the driver is taking back control of their health care. The strongest reaction people have when talking about medical marijuana is an intensely negative reaction geared around big pharma and synthetic drugs. The approval rate of the pharmaceutical industry is actually lower than that of congress, while medical marijuana has an 80+ percent support approval rating.

Meanwhile, you can walk into one of my client’s stores (which create a kitchen-like family orientation) and enjoy a wide, safe selection of products (transdermal patches, vaporizors, tinctures, soft gels, etc) that range from non-psychoactive (they don’t have any negative or intoxicating effects), to products that are very high in THC (which may have intoxicating effects).

The whole brand experience is designed to bring medicine to the patient in a way that’s earthy, natural, and organic.

The company wants to accomplish the same magnitude of shift in the pharma space going from the synthetic drugs to all natural products as Americans saw in the food space when our society transitioned from Big Agriculture to the whole foods, organically grown, locally sourced movement. That movement represented a several hundred billion dollar shift in consumer spending.

So, why is this a confidential search?

I decided to market this role in confidence in order to be more transparent about my client’s business. I also wanted more control over the recruiting process. It’s quite possible that my client’s new CMO will end up well-off financially.

Therefore, I’m expecting a ton of great applicants.

Truly: If you think you have what it takes to do this job, I would encourage you to apply. But please understand that this search spec is extremely tight, and my client just raised its Series C round. There’s a lot of money on the line, and with that comes great responsibility. We are going to be extremely selective here.

Anyway. You won’t believe how much we know about this search …

We spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things we can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one’s no different.

What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this CMO job exceeds 60 pages! Be sure to TEXT Harry Joiner at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

Creating a clear marketing strategy that encompasses all marketing segments across all channels of distribution, including but not limited to retail systems, vehicle-based delivery, eCommerce, and the underlying interface between those channels of distribution

Developing the company’s mid to long-term strategic and annual business plans in conjunction with the CEO and CFO

Measuring the success of marketing and creative campaigns across the business; getting as close to pure ROI measurement as possible

Selection of marketing agency partners and reviewing their activities

Overseeing all marketing activities across the full marketing mix

Keeping up to date with industry and technological changes that impact the business; partnering with our Technology group to build a data-driven marketing organization

Developing and overseeing the company’s loyalty program and CRM activities to build a low-churn, repeat customer and patient base with allegiance to the firm’s Brand. Ensuring CRM systems and all multi-channel marketing software is up to date and fit for scaling goals

Setting KPI’s for marketing activities across the business, including the physician sales marketing initiatives and general physician outreach

Working closely with Board members on Company plans

Listening to the trends of the market and directing the market research efforts to drive the most progressive product development function in the industry

Liaising with other departments to guide a unified approach to customer service, distribution etc. that meets market demands. The company must build a best-in-class customer service function to properly build its brand

Defining marketing strategies to support the company’s overall strategies and objectives, rolling up your sleeves and implementing the plan on a day to day basis. Directly planning and organizing marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique voice

BS/BA in business administration, marketing, communications or relevant field; MS/MA/MBA will be a plus

Applications for this CMO job are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

PHOENIX, AZ – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest Phoenix SEO jobs around!

HARRY’S COMMENTS: We are working with Orthotic Holdings Inc. (“OHI”) in their search for a proven Search Marketing Manager based in Phoenix, Arizona.

About the Company

Headquartered in Hauppauge, NY, OHI is the global leader in durable medical equipment (DME) technologies for healthcare providers who treat diseases and conditions associated with the lower extremities. This is a big deal: According to the American Podiatric Medical Association, most Americans suffer from foot pain.

In many cases, the pain is debilitating.

Through its family of brands, OHI is recognized as a pioneer in the manufacturing and distribution of custom foot orthoses, ankle foot orthoses (AFOs) and therapeutic footwear. The firm’s footwear products alone offer relief from more than 20 types of orthotic maladies, and it distributes its products and technologies throughout North America, Europe and Australia.

OHI has marketed through podiatrists (of which there are ~15,000 in America) and other qualified specialists, like so: A patient visits a podiatrist about, say, heel pain, and the podiatrist recommends a special shoe for plantar fasciitis. The patient says, “Anything you say, my feet are killing me!” and the podiatrist orders OHI’s Apex-brand shoes. The patient returns to the podiatrist for fitting a couple of weeks later.

Problem solved, right? Sure, for the lucky few who see a podiatrist.

Over 75% of the U.S. population experiences foot or ankle-related problems — yet most individuals visit their primary care physicians for foot-related issues. I’m not criticizing here, but there’s a lot my primary physician doesn’t know about feet. And when general practitioners see a podiatric case, they don’t know enough to recommend an OHI solution.

That’s an ENORMOUS opportunity for OHI.

There are literally tens of millions of long suffering people who NEED OHI’s products but would never hear about them through a specialist. Perhaps these poor soles (nyuk, nyuk) only get as far a Googling their symptoms — which is where YOU come in.

It’s pretty obvious that the market opportunity for ApexFoot is massive. So massive, in fact, that your challenge will be to bucketize the market opportunity. For example, there are degrees of pain. Whose feet really hurt? Well, let’s start here: Who is on their feet all day? Nurses? Flight attendants? Retail salespeople?

How can you capture demand from people who already know what ails them? And what can you do to create demand among foot pain sufferers who don’t yet know what they need?

Like, suppose you target nurses: How exactly do they buy the types of stuff ApexFoot sells? Might they first see an ad on Facebook, which would allow you, the marketer, to use retargeting to follow them around the web, across devices? I have no idea. But you do. And if you’ve made it this far in my job posting, that’s probably the kind of thing you do all day long.

If you are a regular reader of my postings, no doubt you have seen this diagram many times:

As ApexFoot’s Search Marketing Manager, you will own the PAID media function plus SEO — making sure the firm’s digital assets (aka “OWNED” media) are optimized for search engines. Naturally, we’ll expect you to have a deep understanding of which advertising channels have the highest conversion potential so you can spend your time and OHI’s money on those channels and activities that maximize ROAS.

Finally, it wouldn’t kill you to have a teachable POV on how Google shape-shifts over time. And because this is digital marketing we’re talking about, when the operating environment changes — your tech needs change, too. You should know a thing or two about website migration.

You won’t believe how much we know about this search …

We spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things we can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every SEO job has these — and this one’s no different.

What your average day/ week will look like in this role. There’s what you read in the standard performance marketing job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this search marketing job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this Phoenix SEO job exceeds 60 pages! Be sure to TEXT Harry Joiner at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

Applications for this Phoenix SEO job are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

PHOENIX, AZ – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest ecommerce merchandising jobs around!

HARRY’S COMMENTS: We are working with Orthotic Holdings Inc. (“OHI”) in their search for a proven Ecommerce Merchandising Manager based in Phoenix, Arizona.

About the Company

Headquartered in Hauppauge, NY, OHI is the global leader in durable medical equipment (DME) technologies for healthcare providers who treat diseases and conditions associated with the lower extremities. This is a big deal: According to the American Podiatric Medical Association, most Americans suffer from foot pain. In many cases, the pain is debilitating.

Through its family of brands, OHI is recognized as a pioneer in the manufacturing and distribution of custom foot orthoses, ankle foot orthoses (AFOs) and therapeutic footwear. The firm’s footwear products alone offer relief from more than 20 types of orthotic maladies, and it distributes its products and technologies throughout North America, Europe and Australia.

It’s a big, established company for a big, established problem. In fact, if you take a gander at every private equity investor’s wish list, OHI’s got a lot going for it.

Now then, traditionally …

OHI has marketed through podiatrists (of which there are ~15,000 in America) and other qualified specialists, like so: A patient visits a podiatrist about, say, heel pain, and the podiatrist recommends a special shoe for Plantar Fasciitis. The patient says, “Anything you say, my feet are killing me!” and the podiatrist orders OHI’s Apex-brand shoes. The patient returns to the podiatrist for fitting a couple of weeks later.

Problem solved, right? Sure, for the lucky few who see a podiatrist.

Over 75% of Americans experience foot or ankle-related problems — yet most individuals visit their primary care physicians for foot-related issues. I’m not criticizing here, but there’s a lot my primary physician doesn’t know about feet. And when general practitioners see a podiatric case, they don’t know enough to recommend an OHI solution.

That’s an ENORMOUS opportunity for OHI.

There are literally tens of millions of long suffering people who NEED OHI’s products but would never hear about them through a specialist. Perhaps these poor soles (nyuk, nyuk) only get as far a Googling their symptoms — not always a good idea.

Yes siree, Bob! For the sake of everyone with sore feet, the time has come for OHI to take its online business to the next level. And that’s where YOU come in.

About the Role

As the first-ever Online Merchandising Manager for OHI’s site, ApexFoot.com, you will be responsible for driving product sales through well researched planning, in-depth analysis of site analytics, customer shopping behavior, and execution of product and content features online that create a natural shopping experience to facilitate conversion.

It will be your job to spearhead product / category campaigns from inception to implementation while supporting OHI’s Marketing team in the execution of company-wide initiatives. Up and down the organization. Internally and externally. You’ll own the ApexFoot.com CX to ensure an optimal customer experience.

Typically, if Oscars were awarded to ecommerce executives, the greatest award a Merchant could win would be Best Supporting Actor. But not this time. Nope. This time you could win the Best Actor award. At OHI, you’ll be the resident expert of all things ecommerce. You will be the go-to-guy (or gal) for this strategically sensitive, high-growth channel. Your fingerprints will be all over this site.

You won’t believe how much we know about this search …

We spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things we can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one’s no different.

What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this ecommerce merchandising job exceeds 60 pages! Be sure to TEXT Harry Joiner at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

Applications for this ecommerce merchandising job are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

]]>LA Ecommerce Jobs: First Media seeks an SVP Ecommerce (Los Angeles, CA 90010)http://ecommercejobs.com/2018/02/la-ecommerce-jobs-first-media-seeks-svp-ecommerce-los-angeles-ca-90010.html
Mon, 26 Feb 2018 03:52:59 +0000http://ecommercejobs.com/?p=4601LOS ANGELES – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your [...]]]>

LOS ANGELES – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest LA ecommerce jobs around!

HARRY’S COMMENTS: We are working with First Media in their search for an SVP of Ecommerce based in sunny Los Angeles.

First Media is a multi-platform, millennial focused content publisher with 1.9 billion monthly Facebook views. That’s billion with a “B.” Leading the pack through social media platforms, digital, video, and cable television, First Media delivers targeted content to young women and moms through their everyday go-to entertainment outlets.

The company has been hugely successful for one simple reason: It offers the inspiration its young, female, and affluent audience wants and needs. Combined, First Media’s social platforms (Blossom, So Yummy and Happier) have 52+ Million total FB followers. Each month more than 100 million young women engage with First Media’s content. Incredibly, its views are 100% organic. That’s insane.

BabyFirstTV: Content for Millennial Moms

First Media operates the world’s leading 24/7 baby network — BabyFirst — which is available in 120+ million homes in 33 countries and in 13 languages. In America, BabyFirst is available on DirectTV, Comcast Xfinity, Dish Network, Time Warmer Cable, Charter, AT&T U-Verse, Google Fiber and Verizon FiOS. It’s also available on all the leading OTT players such as Netflix, AppleTV, Hulu, Amazon Video, YouTube and more.

If you were a baby, videos like this would rock your world:

So here’s the concept for the business:

BabyFirst is more than a TV network; It’s also a destination for millennial moms. BabyFirst offers fun crafts and DIY projects to complete with little kids. It’s got bite-sized food videos for moms and kids to enjoy together. And it serves up inspirational and motivational stories, thoughts and quotes.

Online, BabyFirst TV offers one of the web’s largest collections of educational resources, nursery rhymes, and cartoons for babies. Its programing is among the world’s best at helping “older babies” aged 12-36 months learn, which makes the BabyFirst community the go-to destination for the things young moms want to hear, learn, and discuss. Having a baby can seem overwhelming, and these young moms need the Baby First community.

About this LA Ecommerce Job

First Media seeks an SVP of Ecommerce to grow its online store at BabyFirstTV.com. This is a great opportunity to get in on the ground floor of the ecommerce channel of a fast growing, top tier social media publisher. First Media’s branded content spans multiple verticals including food, beauty, parenting, and home décor — which will help you get traction in these categories as this ecom business grows.

About the Market

The Online Baby Product Sales industry, which retails goods for infants and toddlers such as furniture, toys, strollers, formula, apparel and diapers over the internet, has expanded rapidly over the past five years. Industry operators have benefited from rising consumer acceptance of online shopping, both through traditional websites as well as mobile websites and applications.

The proliferation of broadband internet and smartphones, along with consumers’ increasing reliance on the internet for activities like shopping, has driven demand for baby products. As a result, industry revenue is forecast to skyrocket at an annualized rate of 11.8% over the next five years.

But you’ll have to fight for your share of that market:

In response to the success of pure play specialty etailers, multichannel retailers have gotten very aggressive in the baby space. Benefiting from their brand recognition and existing infrastructure, these larger companies have gained market share fairly quickly.

Moreover, improvements in technology have lowered barriers to entry, further promoting growth in the number of industry operators. This has kept price competition high and profit margins low over the last five years. Regardless, the industry’s growth should continue through 2021 with revenue projected to reach $8.8 billion.

You won’t believe how much we know about this search …

We spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things we can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one’s no different.

What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this LA ecommerce job exceeds 60 pages! Be sure to TEXT Harry Joiner at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

The SVP of Ecommerce directs the development and business models of the overall ecommerce strategy

Help ensure the functionality of all ecommerce processes from the consumer end to back-end systems which process payments and initiate shipments/logistics

Supervise and collaborate with a number of teams that work on content, web design and usability to create an optimal experience for current and prospective customers. You don’t need to be a UX Jedi in this role, but you certainly need to know what every designer needs to know about people.

Interface with marketing and content department to help emphasize and push offerings towards consumers

Optimize UI/UX experience and funnel to maximize ARPU

Ensure that all back-end systems and procedures operate correctly; includes online payment authorization and processing methods

Ensure qualified traffic is being driven to the website through online acquisition initiatives

Stay up to date with ecommerce technology changes and trends

Make appropriate recommendations for the ecommerce platform/s to improve the customer acquisition process

Requirements:

8+ years of experience in consumer driven business

Worked at a digital media publisher (e.g.: BuzzFeed / PopSugar / Refinery29 / others). We are looking for some who understands this business AND this customer.

Extensive practical experience in the ecommerce business sector as a merchandiser, web presence marketer, or a similar role

Strong understanding of the numerous channels that drive traffic and conversion

Extensive experience running and reporting on ecommerce KPI’s

Strong presentation skills

Applications for this LA ecommerce job are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

SAN FRANCISCO – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest SF ecommerce jobs around!

HARRY’S COMMENTS: We are working with Brilliant Earth in their search for an Acquisition Marketing Manager based in San Francisco. Who the heck wouldn’t want to live in San Fransisco at least once in their life?

Well amigo, here’s your chance.

As the leader in ethical-origin fine jewelry, Brilliant Earth is one of the world’s fastest growing ecommerce jewelers. Founded in 2005, Brilliant Earth has been featured in Newsweek, Glamour, the Today Show, and Martha Stewart among many other media outlets. The company is comprised of dedicated professionals with a common goal of creating a more sustainable, transparent, and compassionate jewelry industry.

Brilliant Earth seeks bright, passionate people who are excited to make an immediate impact and take on tremendous responsibility over time. The company’s open workspace in the heart of San Francisco encourages conversation and collaboration, and its culture produces and promotes A-players who have a selfless drive to help each other grow.

In this role, you’ll develop and manage a team of very talented Online Marketing Associates, guiding them in campaign management, strategic decision making, and creative problem solving. You’ll possess a keenly analytical mind along with an insatiable curiosity to identify new growth opportunities.

As a poised, business oriented communicator, you’ll present your strategies and results to very smart executives. The folks know a LOT about digital already, so prepare to bust out your A-game. Naturally, you must be a detail oriented problem-solver, enjoy taking initiative, and be able to juggle multiple projects independently.

You won’t believe how much we know about this search …

Allan Seibert and I spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things we can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one’s no different.

What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this assignment exceeds 60 pages! Be sure to TEXT Allan Seibert at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

Ability to think critically and adapt quickly in a flexible environment

Exceptional time management skills and accountability

Team player with an ability to work collaboratively and with a positive attitude

Experience recruiting high performing and accountable teams preferred

Motivated self-starter with high efficiency work style

Interest in socially and environmentally responsible organizations and products

BA degree or equivalent

Applications for this digital marketing job are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

]]>PORTLAND ECOMMERCE JOBS: Confidential Client seeks a Director of Digital Marketing (Portland, OR)http://ecommercejobs.com/2018/02/portland-ecommerce-jobs-confidential-client-seeks-director-digital-marketing-portland.html
Tue, 20 Feb 2018 04:53:48 +0000http://ecommercejobs.com/?p=4594PORTLAND, OR – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your [...]]]>

PORTLAND, OR – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest Portland ecommerce jobs around!

HARRY’S COMMENTS: We are working with a Metro Portland-based etailer in their search for a Director of Digital Marketing. Last year my partner, Allan Seibert, closed a CMO search for these folks and the guy he found for them is a rockstar. More on that in a minute.

Let’s start here: Portland is awesome. Seriously. Check it out …

Pretty cool, huh?

As I wrote this post, I tried to dig up some relevant industry research from both FirstResearch and IBIS World. No luck. While this client’s industry is very well defined, the high end of the specialty market (where they compete against several household names) doesn’t yet have it own market research coverage.

That’s too bad because the margins in this space are excellent, and the growth rate of the market’s high-end is enough for our client to attract ample investment for the right people, technology, ops capacity, and marketing programs.

We’ve closed many searches in this space before and our candidates have always ended up very happy. When you see the list of etailers who compete in this sandbox, you’ll be glad you did a stint in this industry. It’s home to at least half a dozen very famous brands — any of which would look great on a resume.

Our client is well on its way to joining those ranks.

As our client’s Director of Digital Marketing, you’ll be a key leader within the Marketing organization responsible for growing the firm’s house file. You’ll lead the firm’s digital acquisition marketing efforts across paid social, PPC, affiliate, display and Amazon.com advertising. Your job will be to drive revenue growth by acquiring new customers and getting them to return again and again.

You won’t believe how much we know about this search …

Allan and I spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things we can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one’s no different.

What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this assignment exceeds 100 pages! Be sure to TEXT Allan Seibert at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

Collect and interpret data from disparate, far flung sources — then use it to tell a story using your analysis that builds trust and strong cross-functional support for your initiatives.

Evaluate emerging tools and technologies while working with Product and Engineering to deliver a scalable ad platform. We’d like you to be comfortable launching new ad campaigns as you are leading an integration with third party tools across engineering (apps & CRM), BI, and marketing.

Understand customer LTV to drive both short-term and long-term ROI

Work closely with Creative and Product teams to ensure acquisition strategy builds the brand reputation and is consistent with the firm’s merchandise strategy.

Desired Skills & Experience:

6+ years digital and performance marketing and analytics experience – with an emphasis on paid social, PPC or other digital advertising platforms.

Strong analytical skills with a proven ability to drive action from large data sets. The data usually looks like expert-level Excel skills. SQL skill a plus

Excellent communication skills that will allow you to work with internal teams, external partners, and vendors

Bachelor’s or Master’s degree in Marketing or related field

Applications for this digital marketing job are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

PHILADELPHIA, PA – With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest ecommerce jobs around!

HARRY’S COMMENTS: We are working with Bimbo Bakeries in their search for a
based in Norristown, PA, just 20 minutes outside of Philadelphia.

I don’t know about you, but my family buys some of these brands every week. Maybe yours does, too. Which is what makes Bimbo Bakeries such a great business.

About the Role

This is a new role that involves a LOT of high visibility account management with one of America’s leading grocers. Bimbo’s products are already available throughout this grocer’s system, but this account is making huge investments in ecommerce.

This ecommerce job involves understanding the chain’s in-store and online priorities for the baking category and making Bimbo the chain’s go-to resource for ideas and opportunities to grow the business.

For example …

The chain believes that it must make better use of its data while accelerating its digital efforts to meet changing consumer expectations for ease, speed and personalization. Grocery customers like to engage brands (like Arnold) in multiple ways, so improving the quality of digital experiences and making the chain’s online technology work seamlessly with stores is vital to winning and keeping customers.

The $64 Question: How can you help this chain in ways that improve efficiency while driving loyalty and revenue growth for Bimbo?

Here’s another one: The chain has added an online ordering service that enables customers to shop online and pick up at the store from the convenience of a car. The chain’s associates will even bring out the order and load it into the car. How can Bimbo be a part of that??

Fact is, there’s a ton of great stuff happening in the grocery industry — and this chain in particular is making billion dollar bets on things like IoT sensors, video analytics, machine learning networks, robotics and artificial intelligence. How will all that impact Bimbo Bakeries? You tell us!

You won’t believe how much we know about this search …

I spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.

What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this assignment exceeds 100 pages! Be sure to TEXT Harry Joiner at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

]]>Digital Marketing Jobs: GoPuff seeks a Director of Digital Acquisition (Philadelphia, PA 19123)http://ecommercejobs.com/2018/01/digital-marketing-jobs-gopuff-seeks-director-digital-acquisition-philadelphia-pa-19123.html
Fri, 12 Jan 2018 01:43:47 +0000http://ecommercejobs.com/?p=4585PHILADELPHIA, PA – With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of [...]]]>

PHILADELPHIA, PA – With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest digital marketing jobs around!

HARRY’S COMMENTS: We are working with GoBrands, Inc. in their search for a Director of Customer Acquisition for goPuff based in Philadelphia.

At this client’s request (competitive reasons), I’m not going to do a deep dive into goPuff’s business model, strategy, margins, valuation, funding plans, growth rates, marketing spend, acquisition costs, ROAS, AOV, 12-month file size, org structure, SWOTs, and so on. You’ll have to call me for that. For now, these guys would like to remain more or less in stealth mode. Probably smart.

For now, just know this: goPuff is a real business with real infrastructure backed by top-tier VCs and run by real A-players. The firm’s revenues DOUBLED in 2017 from 7- to 8-figures, and the team expects sales to double again in 2018 as more cities are added.

About the Role

goPuff seeks a worldclass Director of Digital Acquisition to be responsible for developing and driving digital strategy with the goal of new customer acquisition and revenue via digital channels. In this role you will manage, optimize, and execute goPuff’s Paid Social, SEO, SEM, Reputation Management and Web Optimization initiatives. This is a BIG job — and goPuff is growing like a weed.

This job is about TWO things, primarily: LOCAL MARKETING and GROWTH HACKING.

According to Andrew Chen, a growth hacker is a hybrid of marketer and coder; one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries.

Because goPuff is an on-demand LOCAL delivery service, a knowledge of mobile-first SEO, local search and performance marketing is critical. After all, what good is a customer who lives in an area to which goPuff can’t deliver?

Also important: How can you innovate common growth hacks to amplify the effects of your local marketing efforts?

Do I have a step by step process to identify and prioritize goPuff’s growth initiatives?

Can I build and lead a high performance team to operate against goPuff’s growth objectives?

Do I use quantitative models for analyzing retention and diagnosing trouble areas?

How would I design and identify methods to improve goPuff’s retention?

Do I have a teachable, reality-based POV regarding how to identify, prioritize, and scale new channels and platforms?

Do I know when to use certain tactics like display ads, Facebook apps, push notifications, and others?

Will my systematic, repeatable approach to virality apply to a company like goPuff?

Will my methods of calculating key viral metrics and building viral loops work for the goPuff concept?

How will I define and verify goPuff’s “activation moment and metrics” in ways that improve the business?

How might I build an activation strategy that flexes as goPuff’s audience and product continue to evolve?

You won’t believe how much we know about this search …

My team spent a ton of time on the phone with Rafael teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one’s no different.

What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this assignment exceeds 100 pages! Be sure to TEXT Harry Joiner at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

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]]>Digital Marketing Jobs: Director of Digital Lead Generation (Midwest USA)http://ecommercejobs.com/2018/01/digital-marketing-jobs-director-digital-lead-generation-midwest-usa.html
Mon, 08 Jan 2018 02:38:16 +0000http://ecommercejobs.com/?p=4581MIDWEST USA – With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of [...]]]>

MIDWEST USA – With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

One of the coolest digital marketing jobs around!

HARRY’S COMMENTS: We are working with a business franchisor in its search for a Director of Digital Lead Generation based in the Midwest …

What exactly is franchising?

As consumers, we are surrounded by franchises like 7-Eleven, McDonald’s, The UPS Store, Dairy Queen, and Ace Hardware. Entrepreneur magazine maintains a handy list of franchises here. Franchising is the practice of the right to use a firm’s business model and brand for a prescribed period of time.

It works like this …

Pretend for a minute that you’re a smart, financially established, middle aged, business-oriented, (often) white collar A-player who works for an idiot in a dead end job. You’re ready to be in control of your life again, but you can’t bring yourself to “go out and get another normal job.” Yuck, right?

For the next chapter of your career you decide to maybe open a doughnut shop, because who doesn’t like doughnuts? You have two basic choices: start your own shop from scratch, or open, say, a Dunkin’ Donuts franchise. Hmm …

The Dunkin’ franchise route is expensive, but the advantages include immediate name recognition, the use of established licensed trademarks, a proven business system to start and operate, training and support, purchasing power, and a lower failure rate than if you open your own shop. Makes perfect sense.

A common myth about franchises is that they are hugely expensive to start and operate. That’s just not true. In fact, 13% of franchise opportunities require less than $50K to start. Only 18% require more than $500K.

And here’s the kicker: There is no automatic correlation between the cost of the franchise and the potential return. For example, service businesses require a much lower capital investment and often yield higher returns.

Well friend, that’s what this digital marketing jobs is about. A basic Dunkin’ Donuts franchise will require a minimum initial investment of $228K on a Net-worth Requirement of $250K and a Liquid Cash Requirement of $125K.

50% of its readers are actual franchisees, and 80% of those are multiunit operators.

Aside from their entrepreneurial traits, franchise owners are typically either “mass affluent” or straight up “affluent.”

“Mass affluent” people have household incomes of $85,000-$150,000 and net worths exceeding $250,000. As the fastest-growing segment of the consumer market, these folks are younger and more diverse than any previous affluent population in history.

“Affluent people” have household incomes of $150,000-$250,000 and net worths exceeding $1 million. We have had a two decade millionaire explosion in America, and the number of “middle-class millionaires” is growing like a weed.

My point being, you’re not looking for a unicorn. Much is known about this slice of the population, and this market is accessible and affordably reachable. You can rent lists of these folks, or market to them on FB, Linkedin, and Google all day long.

Having said that, selling franchises is an art and a science, in the sense that you are simultaneously CREATING demand and CAPTURING demand:

You are CREATING demand in the sense that many financially and professionally qualified prospects might agree it’s time for a career change – yet fail to consider franchising.

You are CAPTURING demand in the sense that many qualified prospects may be actively considering buying a franchise – yet have no idea exactly which franchise opportunity would be best for them.

How’s an entrepreneur to decide?

One way is to involve franchise consultants, who help entrepreneurs answer two primary questions:

Am I ready to be a franchise owner?

Which franchise is right for me?

There’s no product more information intensive than a business. There’s a lot one needs to know before buying a franchise.

As our client’s new Director of Digital Lead Generation, you don’t want to attract the wrong prospects. Running a franchise is hard, frustrating work. You want committed entrepreneurs, not “want-trepeneurs.” As in any match-making situation, you have to be selective about your prospect, because the franchisee and franchise or are likely to be married for at least 10 years.

The average job tenure among my Linkedin contacts is less than 4 years.

Your franchisee prospects must have the right skills, budget, and income – plus they must get through the franchisor’s approval process. It’s a lot like recruiting: Just because you have an applicant doesn’t mean they’re qualified, nor does it mean they’re psychologically cut out for life as an entrepreneur.

About the Job

Reporting to my client’s CEO, you will lead a team tasked with demand generation and marketing funnel optimization. Using digital marketing tactics such as SEO, social media, landing page conversion testing, Digital advertising, and email marketing, you will grow the firm’s database and overall company revenues. You’ll find yourself running all of marketing operations, channel marketing, and customer marketing.

If sales rise, you’re a hero. If they fall, you’re a goat. It’s that simple.

As the key executive overseeing the firm’s customer engagement strategy, you’ll be in charge of growing site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which the firm’s sales leadership will help you accomplish.

As you can imagine, I spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.

The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one’s no different.

What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.

The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.

The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.

We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this assignment exceeds 100 pages! Be sure to TEXT Allan Seibert at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.