Samsung Makes Silly Ad For 'Evolution' Smart TV Box

Un-Evolved Ad, Rightfully Slammed On Reddit, Tops Viral Chart

Samsung topped Ad Age's Viral Video Chart last week with a decidedly un-evolved spot for its "Evolution Kit," which turns any Samsung TV into a smart TV. Announced at the Consumer Electronics Show in Las Vegas, the box goes on sale this month for $299, including a smart remote that allows swiping of apps across the screen.

The video, "Evolutionary Husband?" doesn't show much about what the box is or does, but took some heat on Reddit for taking some tired stereotypes to the extreme. Nevertheless, it managed nearly 6.7 million views in its first week, according to Visible Measures.

Ad Age named Samsung "Brand of the Year" at the Viral Video Awards in April, largely for its excellent "Next Big Thing Is Already Here" videos for various versions of the Samsung Galaxy phone. This one? Not so much.

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Michael Learmonth

Michael covers the intersection of technology, media and marketing, including Google, Facebook, Twitter and AOL. He edits the Digital section of AdAge.com and oversees editions of Ad Age's Digital Conference in New York and San Francisco. He joined Advertising Age in 2008 after working at Silicon Alley Insider, Variety, Reuters and The Industry Standard.