Franklin Gothic

Purpose

For newspapers and where available space is limited.

History

Arguably the most widely used font ever produced, Franklin Gothic was designed by Morris Fuller Benton between 1903 and 1912 for American Type Founders Company. Because of its steady popularity, the typeface was updated in 1979 for ITC by Vic Caruso. This new version included more weights and became the standard choice for newspapers and advertising. The original font takes its name from Benjamin Franklin.¹