Jessica Rathke

For companies that want to be truly global, having their website in multiple languages is not enough. Optimizing the website for different geographies and languages is also very important, this is what we call “International SEO”. International SEO is defined as the process of optimizing a website so that search engines can identify the countries you are targeting. It also allows for ranking of your site for a specific country based on keywords in different languages. Jessica Rathke, Chapter Manager of Women in Localization UK, and a veteran of the localization industry, is organizing an event at Expedia in London focused on International SEO. The event will take place at the end of June, so stay tuned to learn more about Jessica, International SEO and the UK Chapter of Women in Localization.