Walkers Shortbread and Outlander team up to create products based on the hit US show

10:29, 4 Jun 2015

ByScotland Now

FROM September 2015, Walkers will offer a special Outlander-themed assortment of shortbread cookies, as well as in-store displays.

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Outlander has teamed up with Walkers Shortbread

WALKERS Shortbread has teamed up with hit TV series Outlander to create products and packaging based on the US show.

From September 2015, Walkers will offer a special Outlander-themed assortment of shortbread cookies, as well as in-store displays.

Additional products, including cookie tins, are also in development for sale in 2016.

Established in 1898 in Aberlour, the family-owned Walkers Shortbread is the leading brand of food exported from Scotland.

The multi-year deal was brokered with Knockout Licensing, the agency managing the merchandise licensing program for the hit series on behalf of Sony Pictures Television.

Walkers previously teamed up with network Starz for a special promotion to coincide with the premiere of the second half of Outlander's debut season in April.

Knockout Licensing co-president Tamra Knepfer said: “When we reached out to Walkers, we knew this was an ideal partnership.

"Given the strong Scottish connection between Outlander, which is set in the Scottish Highlands of the 1740s, and Walkers, the maker of fine Scottish shortbread since the late 1800s and the largest food brand to be imported to the U.S. from Scotland – it was easy to see the natural fit for both brands.”