Goodwill in Bloom

Every year, Goodwill Industries of Denver hosts an Annual Luncheon. Four outstanding individuals who have been impacted by Goodwill are chosen to be recognized and awarded. This year’s theme was “Goodwill in Bloom” to represent growth in the organization and the award winners. Learn more about the luncheon here.

Goodwill's 2017/2018 Annual Report

In 2018, Goodwill celebrated 100 years of service to Coloradans in need. The annual report summarizes Goodwill’s work throughout the year. Photography and photo manipulation on the cover is original. View a full version of the 2017/2018 Annual Report here.

Goodwill's Moonlight Masquerade

Halloween is an important holiday for Goodwill, and this fundraising event highlights the elegant and mysterious side of the season. I designed the logo for Goodwill’s first Moonlight Masquerade which will be used every succeeding year. Along with the logo, I created an invitation that was mailed to select Goodwill donors. I also designed various signage scattered throughout the event with information about our silent auction and wine pull, how to add us on Snapchat, and a description of the handmade masks.

I’ve also included a few photos from the event, so you can see the logo and signage in action! Event photography was provided by Melissa Rich.

Goodwill's Shop & Share Event

Goodwill’s Shop & Share is an event hosted in one of Goodwill’s most eclectic stores. Instagram influencers hand selected items from the store, and our customers had the opportunity to shop their racks! I designed posters, a spotlight image for Goodwill’s website, “rack toppers” for each of the influencers, and Instagram stories to promote the event. Read more about Shop & Share here!

Goodwill's 2016/2017 Annual Report

I designed the 2016/2017 annual report which outlines the impact Goodwill Denver has on the Colorado community. It begins with the generosity of community members and business partners and is transformed into life-changing opportunities and, ultimately, societal change. View a full size version of the annual report here.

All stock photography is from 123rf.com.

Landscape Architecture Kiosk Sign

Landscape architecture and graphic design students are collaborating to design a courtyard with a unique and efficient watering system. I designed a kiosk sign that illustrates and explains the water flow throughout the garden that was installed February 2017.

Goodwill's Annual Luncheon

Described by attendees as “the most inspirational luncheon,” the Goodwill Power of Work Luncheon honors Goodwill program participants who have overcome tremendous odds to get on the path to success.

I designed the program, emails, PowerPoint, and other promotional material for the event.

Kids Count 2017 Factbook

Since 2015, I have been an intern at the Social Science Research Center at Mississippi State University. I designed the 2016 as well as the 2017 factbook while there. Morgan Freeman wrote the forward in the 2016 factbook, and Seal Ward wrote this year's forward. The book visualizes data about children so that people can be easily informed. Download, view, and order the 2017 KIDS Count factbook.

100 Years of Goodwill

2018 marks 100 years of Goodwill Industries of Denver. To raise awareness of Goodwill’s legacy, I designed a timeline located in 3 meeting rooms at our corporate headquarters, signs and banners that hang in all of our stores, window vinyls, and a video with clips and images from Goodwill’s past. All of these items follow the same design theme that represents Goodwill’s “golden year.”

Make it in Mississippi Campaign

Local business owner, Josh Mabus, challenged thirty designers to create a campaign that encompasses why we need to encourage people to stay in Mississippi. Each designer presented their ideas and designs to a panel of judges who decided which campaign would be used. My concept was selected, so Mabus Agency will be using my campaign all over the state to encourage and reward people for making a difference in Mississippi. The campaign consists of a poster series, Facebook post, Snapchat filter, t-shirt, trophy, and website.

This project was also accepted in the 2017 Mississippi Collegiate Art Competition and the 2017 Mississippi State University Juried Student Show.

Kiehl's Beard Oil Campaign

In collaboration with Kelli Clayton, we created a Kiehl’s beard oil advertising campaign consisting of three print ads that describe common unpleasant feelings associated with beards. Accompanying the print ads is a Snapchat filter where the bottle shakes oil onto the unruly beard, transforming it into a well-manicured beard. There is also a banner ad that compares the feeling of having a porcupine and a bunny on your face. This project was accepted in the 2017 GLITCH National Student Show.

Original photography

Planned Giving

This guide helps to ensure that gifts to Goodwill Industries of Denver make the most impact while aligning with our donator’s financial needs and objectives.

550 Russell Site Map

In 2016, I interned with Blufish Design Studio. I created this map to highlight the attractions and entertainment venues located around the upcoming apartment complex, 500 Russell.

Facebook Ad Campaign

In collaboration with the Social Media Manager at Goodwill Industries of Denver, we created many Facebook and Instagram ad campaigns. Theses ads run the day before a sale to drive customers into our stores.

Boardtown Gardens & More Website

Original photography

Bukka White Festival Poster

The Bukka White Festival is a free event that celebrates the rich culture and fun of blues music. I explored two types of letterpress printing to create this poster. First, I hand-printed wooden type to spell out “Bukka White Festival,” then I carved a guitar and music notes out of a linoleum block to give the background an interesting texture. I love experimenting with new techniques to challenge myself while still creating something beautiful.

Brasfield & Gorrie Booklet

Brasfield & Gorrie is a construction management contractor and design-build service provider who hosts a competition project every year with Mississippi State University. The project involves nine teams of students from the College of Art, Architecture, and Design (CAAD). I created a book that explains and displays all of the team’s work. My book was selected out of 14 by the Dean of CAAD to be printed and distributed. This project was accepted in the 2017 Mississippi Collegiate Art Competition, the 2017 Mississippi State University Juried Student Show, and the 2017 GLITCH National Student Show.

Rome Abloom Poster Series

During the summer of 2016, I studied abroad in Rome, Italy. While there, I encountered so many unique and interesting people who inspired me to create a poster series that represents the beauty of the city. Rome is in bloom all year round, and it’s full of rich history and experiences. This poster series was accepted into the 2017 Mississippi Collegiate Art Competition, and it was graphic design runner up in Creative Quarterly in 2017.

All imagery and illustrations are original

Grouplove Website

11 Twelve Eggnog

Around Christmas time, spirits are high and so are the nerves. A relaxing, comforting drink that puts one in the Christmas spirit could come in handy. The packaging colors hint at the classic red and green combo typically used around this time of year. This project was accepted in the 2017 Mississippi Collegiate Art Competition, the 2017 Mississippi State University Juried Student Show, and the 2017 GLITCH National Student Show.

Original illustrations and photography

Laughing Cow Cheese Campaign

This advertising campaign consists of three print ads showcasing scenarios where a cheese break was deemed necessary. The urge for cheese takes over even in the most uncanny situations. The campaign includes a banner advertisement, a Snapchat filter, and also a video of someone enjoying their cheese break.

Original photography

David Poster

This poster promotes an event featuring a Renaissance Art Historian speaking on the Statue of David. The guest speaker is A. Victor Coonin.

Original photography

Transfer of Wealth Report

The Social Science Research Center at Mississippi State University continually produces reports about the well-being and economic condition of Mississippi. These reports focus on the transfer of wealth across the next 50 years in each of the 82 counties of Mississippi.

Blu Gertrude Candle & Catalog Design

DPM Fragrance (now CURiO) is a candle company based in Starkville, Mississippi. In a collaboration class, Mississippi State students had the opportunity to work with the design team at DPM to create a candle design, packaging, and catalog that represents each fragrance. I chose to design a candle collection for Blu Gertrude, a southern boutique that sells feminine, often handmade accessories. The collection features natural fragrances that are relaxing and that evoke different feelings of the south. The collection includes the fragrances Summer Haze, Lustrous Pearl, and Silver South.

Education Report

The Social Science Research Center at Mississippi State University gathers research in order to visualize data about education, among other categories. This report focuses on predictors of academic success in 3rd and 8th grade students.

Natchez Trace Poster

Rock Spring is a wooded area containing a stone path that is part of the Natchez Trace. I created a mini version of the location to bring out the playfulness of the stone path. This poster celebrates the 100 year anniversary of the Natchez Trace, and it was on display at the Natchez Trace headquarters.