Execs & Accounts for August 17, 2007

WebAdvantage.net promoted David Cease to director of agency operations. The strategic search marketing and online advertising agency created the new position for Cease.

Access 360 Media named Bill Powers EVP of network advertising sales. The youth oriented media network hired Powers away from Traffic.com, where he was an original member of its Media Division, Traffic Pulse Networks.

Special Ops Media created an interactive campaign for ThinkFilm’s “The Ten.” The interactive advertising agency created the publicity campaign for the film starring Paul Rudd, Jessica Alba and Winona Ryder.

Meow Mix tapped Agency.com to create a new Web site. The interactive agency used interactive video to promote the cat food brand through the site.

ON Networks named Allan Grafman to its board of directors. Grafman is president of All Media Ventures and an operating partner of Mercury Capital Partners, a private equity fund investing in media, entertainment and internet ventures.

NetShelter signed Sitepoint.com to its Branded Network. The technology vertical network is now the exclusive ad representative of display ad inventory on Sitepoint.com.

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?