While snack traditionalists cling desperately to their ketchup and mustard, those possessing progressive taste buds have succumbed to the spicy siren song of Sriracha. What sorcery is this? It's not magic — it's chemistry. »2/24/14 2:30pm 2/24/14 2:30pm

The votes have been tallied, and the results are in — U.S. potato chip consumers are boring and disappointing. The Lay's "Do Us a Flavor" promotional contest saw folks voting for one of three user-generated flavors — Chicken and Waffles, Sriracha or cheesy garlic bread. I tasted them all, and the winner was as clear… »5/07/13 2:15am 5/07/13 2:15am

Last summer Frito-Lay tapped into the power of social media to give fans of the company's signature potato chip brand a chance to choose the next exciting flavor to grace store shelves. Millions of flavor combinations were submitted. Some, like Spinach and Sour Cream, were relatively uninteresting. Others, like my own… »2/18/13 4:00pm 2/18/13 4:00pm