Monthly Archives: March 2012

Apple has reverted its naming scheme for the iPad. What should, after the iPad 2, consequently be called iPad 3 has become the “new iPad”. This is excellent marketing! You move the focus from the version to the product itself. … Continue reading →

When I say that I hold an MBA degree, clients at times ask: An MBA in what? The MBA has a difficult stance in Germany. On the one hand, there are few real-economy companies that place value on the anglo-american … Continue reading →

My new iPad arrived today. I have never bothered to upgrade the first version to iPad 2 and the first impression of the hot new item confirms how sensible this was. Even in its new release, it is still remarkable … Continue reading →