Tool watch specialist Breitling has become the latest brand to establish a dedicated boutique at the prestigious Dubai Mall. The 130-year old independent brand’s new hangar is located close to the mall’s main entrance, between the Grand Atrium and the Bloomingdale Atrium, alongside watch brands such as Audemars Piguet, Richard Mille, and Vacheron Constantin. The new boutique is Breitling’s fourth dedicated boutique in Dubai.

The third edition of Watches & Wonders (W&W) takes place from September 30 to October 3 in Hong Kong. Since the exhibition is now just around the corner, some of the participating brands have begun showing off their latest creations – we recently saw an example of truly stunning horology in the form of Vacheron Constantin’s Cornes de vache 1955 (read our story here). Now, A. Lange & Söhne has joined the W&W run-up party by introducing a new, boutique-only, reference of its highly desirable 1815 Chronograph.

With 260-years of uninterrupted history under its belt, Vacheron Constantin is the world’s oldest watch brand. Sure, there are brands that were founded earlier than Vacheron but none have remained in continuous operation for as long as the Geneva-based Maison.

To those passionate about fine watchmaking, Vacheron Constantin, Audemars Piguet and Patek Philippe are known as the ‘holy trinity’, and on the 16th of July 2015, Vacheron joined its counterparts in The Dubai Mall with its very own boutique.

Vacheron’s Dubai Mall boutique opened its doors for the first time on July 16th.

Swiss watchmaker TAG Heuer has re-opened its flagship boutique in The Dubai Mall, after a comprehensive overhaul which lasted for several weeks. The brand celebrated the re-opening with a two day event, which took place on October 30 and 31.

(Note the images in this article are high resolution and may take time to load depending on the speed of your internet connection.)

The main entrance.

Side facade.

Main area.

View from the cash counter.

VIP area.

TAG says its renovated boutique provides an atmosphere that is now more closely aligned with its longstanding traits of passion, creativity and reliability.…