As content delivery networks (CDN) market leaders grapple with technological shifts, some innovators are making rapid advances. The CDN market, estimated at $5 billion today, is anticipated to be more than $10 billion by 2019. While the market is growing rapidly, can the giants learn to dance? How are the startups aiming slingshots at the legacy Goliaths? Read More

Sprinklr, the unicorn startup with a valuation of $1.8 billion, announced a major update today, which shifts the company’s focus from a pure social signals platform to customer experience management. While it still uses social as a central processing point, the idea is to bring a typical set of marketing tasks under a single umbrella they are calling the Experience Cloud.
If that… Read More

New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas.
Little Bird was founded in 2011 to help researchers quickly find the top experts and influencers on any given subject via Twitter. It raised from Mark Cuban, Jason Calacanis, Oregon Angel Fund and other individual investors $4.8 million in venture capital to build… Read More

Machine learning will have a barbell effect on the technology landscape. On one hand, it will democratize basic intelligence through the commoditization and diffusion of services like image recognition and translation into software broadly. On the other, it will concentrate higher-order intelligence in the hands of a relatively small number of incumbents that control most of their… Read More

Social media company Sprinklr has acquired Booshaka, a company aiming to give businesses a better understanding of their audience.
Specifically, Booshaka has built “one-click connectors” to pull customer data from services like Marketo, Shopify and Stripe, then use that data to build audience segments for ad campaigns on Facebook and Twitter.
Simon Mansell, Sprinklr’s… Read More

Sprinklr, the social media management company that vaulted into the “unicorn club” last month after it raised $46m on a $1b+ valuation, is making an acquisition to expand into a new area, customer feedback. It is buying Get Satisfaction, makers of a platform that lets businesses connect with customers online and get feedback on their sites.
Terms of the deal have not been… Read More

Sprinklr just announced that it has raised $46 million in new funding, at what it says is a valuation of more than $1 billion.
The round was led by existing investors Battery Ventures, Intel Capital, and Iconiq Capital and brings the company’s total funding to $123.5 million. (Sprinklr’s last funding of $40 million was announced just under a year ago.) Read More

TrendKite, a startup promising to help brands and agencies measure the effectiveness of their PR efforts, has raised $3.2 million in Series A funding. It’s also announcing that it has a new CEO — Eric Huddleston, former CTO and executive vice president of product at social monitoring company Dachis Group.
Huddleston told me that when Dachis Group was acquired by Sprinklr in… Read More

Twitter just launched its “Certified Products Program” to highlight “the best products and services to thrive on Twitter.” The program is meant to help companies find the best tools to engage with their customers and “understand what people are saying about them on Twitter.” To do so, Twitter is focusing on three product categories: engagement, analytics… Read More