“At the IBC show in Amsterdam back in September, ARRI made a huge splash unveiling the AMIRA, which has the same 16:9 sensor as some of the higher-end ALEXA cinema cameras. While the AMIRA is an ENG-style camera marketed towards documentary filmmakers by the company, the possibilities for its use certainly don’t stop there. The promise of ALEXA image quality in a cheaper rental package is certainly enticing, but what if you want to own one of your own? Click through for some pricing information that has finally been revealed.

As a refresher, here are the specs, followed by the product demo from ARRI:”

… “One of the main reasons I was interesting in varying the lenses as an effect was because in my experience the image you get out of the Ikonoskop A-Cam dII is highly-dependent on the glass you put in front of it. The image quality of some cameras seems to be limited by the sensor, with the Ikonoskop it is really only limited by the lens. So, I approached using different lenses as using different brushes. Some were sharper, some were softer, some vignette – with vintage lenses it’s all about controlled variation.

The difficulty came when it came time to grade the film. Each lens has its own unique characteristics, and responds differently under different lighting conditions. While this was my original intent, restricting the variation to an acceptable level in post-production was incredibly time consuming. I essentially had to grade the film shot, by shot, adjusting for each lenses specific quarks. I couldn’t just create a look, apply it universally to the film, and get a good result.”

WORLDWIDE RELEASE SPECIAL: Buy Real Value for just $5.00 or Rent for only $2.50 through January 26th!

“Real Value is an independent documentary by award-winning filmmaker Jesse Borkowski that explores real, profitable businesses that choose to focus not just on the bottom line, but on the health of their surrounding communities.

To these businesses, things like manufacturing goods in the USA, paying fair wages, and taking care of the environment isn’t going the extra mile – it’s just common sense. They know that their businesses work within a system, that their communities are part of this system, and that when these communities are happy and healthy, their businesses are more likely to be the same.

A mediation on how we create and define value in our lives, this is a film with global appeal for any business owner, entrepreneur, or customer who is looking to better understand what happens when a business puts people, profit, and planet on equal footing.”

“When I shot on the D16 last year with Joe and Elle in New York City’s Central Park, I was able to get an initial impression of the camera (which I wrote about here.) Now that cameras are shipping to KickStarter backers, I was able to get my hands on one and take to the streets to start shooting!”

“In a historic step for Hollywood, Paramount Pictures has become the first major studio to stop releasing movies on film in the United States.

Paramount recently notified theater owners that the Will Ferrell comedy “Anchorman 2: The Legend Continues,” which opened in December, would be the last movie that would it would release on 35-millimeter film.

The studio’s Oscar-nominated film “The Wolf of Wall Street” from director Martin Scorsese is the first major studio film that was released all digitally, according to theater industry executives who were briefed on the plans but not authorized to speak about them.”

“A brutally honest look at Final Cut Pro X. We try very hard not to be seen as “Fan Boys” at FCPX Grill so, ss we are known to do from time to time we take the gloves off and are completely honest and frank about misgivings and short comings of the application. Scott Simmons is extremely well versed in Avid, Adobe and Final Cut, both X and Classic. Because of this has a unique ability to see thru the hype, Scott can ask questions about functionality that very few people can.