YouTube star LaurDIY signed a sleepwear partnership with The Kersheh Group, who owns and produces Sleep Riot. The LaurDIY sleepwear launch will include signature onesies featuring a narwhal and other kawaii animals.

The deal comes just after LaurDIY’s launch of custom PopSockets. PopSockets sold thousands of units within hours of its launch.

The Brand Liaison will continue to build LaurDIY’s licensing program across various extensions with future deals such as back-to-school products and plush. The Brand Liaison will showcase LaurDIY licensing at the Licensing Expo next week.