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If you’re a regular Twitter user, most likely you use the Favorite feature quite often. However, if you are new to the platform, you may be confused about this highly misunderstood feature.

It’s time to go beyond just the retweet and let your followers know you still appreciate and understand their contributions to the micro-content world.

So what happens when you Favorite a tweet? Your action takes that 140 character message and makes it better. How so?

1. Bookmark – Your Favorite tab now has a running log of articles that definitely interest you, but you don’t have time to read right now. By forgetting to use the Favorite button, that particular post is sure to be lost in the twitter sphere.

2. Hat tip – You recognize and appreciate what was said and want the sender to know you’ve read it, like it, may retweet it in the future, and may reply or comment because of it.

3. Be noticed – By favoriting a tweet, it encourages the sender to follow you because you took time to recognize them. Like any sales tactic, it works for some and not for others. Use the feature responsibly.

4. Message received – You’re telling the sender, I saw your post, read it, appreciated it and am giving you a chance to engage with some dialog about the subject. Don’t miss your chance.

5. Finalize a conversation – Been bantering back and forth with someone? Using the Favorite feature as a simple “thanks, we’re done with this topic” acknowledgment.

What ways have you used the Favorite button to make your Twitter experience better? Drop me a comment and let me know.

Duane Drzadinski is a social media marketing strategist, consultant and trainer. He is passionate about helping individuals, entrepreneurs and small business owners generate RESULTS from their online efforts. In addition, he began helping Milwaukee become more sustainable by launching Compost Express, an organic recycling business. Follow him on Twitter @duanedrzadinski