What are my options in Sony's Privacy Policy screen?

During the initial setup, a "Privacy Policy" agreement - which details the standard terms and conditions associated with all Sony products - will be displayed.

Use the arrow button on your remote control to scroll down and read the policy. You can select AGREE at the bottom of the text. You can read the policy and select AGREE after scrolling down to the bottom of the text, using the arrow button on your remote control.

Disagreeing to the policy will have an overall impact on your experience as a user, disabling many of the features available on your TV, such as firmware updates (including new improvements and bug fixes), key applications and other services.