Tip for Increasing Your Facebook Klout

UPDATE: It turns out that the change Facebook made was not because I was feeding reviews there from StumbleUpon – it was because a privacy setting got glitched in my Facebook account.

Kim Castleberry assisted in sorting it all out. You may want to check your own Facebook account settings using her post Are You Disallowing Facebook Likes?

Just today my favorite Social Media blogger Kristi let me know that she can’t like or comment what I’ve been sharing on Facebook because I am not sharing them directly.

Since I don’t “hang out” at Facebook, I’ve been feeding my StumbleUpon reviews to my Facebook account using su.pr and those types of shares aren’t as effective if no one can like or comment on them!

If you want to raise your Klout score on Facebook be sure what you share allows comments and likes!

If you use and understand Facebook I’d love to have your opinion. Should I stop using su.pr altogether and only manually share a few items there or should I let the reviews still go there and add some manual items too? What do you think?

What works best for you if you’re seeing what I share at Facebook?

I really want to know so do please tell me in the comments of this post. If you have any great tips about Facebook to share I’d love to have those too!

Related articles

Klout: The Biggest Popularity Contest Of All (blogs.forbes.com)

Do you have Facebook Klout? ” Measuring Online Influence: The Official Klout Blog [del.icio.us] (klout.com)

Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.

Comments

This Facebook Klout score thingy is actually new to me. It looks really interesting, thus I think I will need to check it out in detail later. Thanks for the heads up!Jasmine would love you to read ..Malaysia Web Hosting WebServercommy Review

Klout does a fantastic job of measuring how humans use Twitter to communicate with other humans. All influence is rooted in communication. But what does that really mean? It’s simple. If you want to improve your influence on Twitter, it’s absolutely necessary to use Twitter frequently as a day-to-day communication tool, much like email, Facebook or your mobile phone.

I’d say it acts as a supplement to face to face interaction and as a substitute for it when distance makes face to face interaction more difficult. As far as how it can help generate business that lies in the trust building category – if you have an interactive and helpful facebook page people will “get to know you” and be more likely to do business with you, as well as refer business to you. Plus if you can build a community around your niche of people as enthusiastic about what you sell as you are it will lead to sales.

Hi Gail,
I would definitely submit the links directly. Facebook is a great opportunity to get to know people and share our posts. In the beginning I didn’t quite understand it but I’m getting much better at getting it. I still have not created a page for my blog though. I will definitely go check out Wchingya’s great tutorials when I do though.
All the best,
ErenEren Mckay would love you to read ..Ladybug baby shower

I have used the facebook for half a year maybe,there are many strangers added me just because of games,like one is called pelletizing machineI think there must be other pleasent ways to use,I get sick of it now.

Gail, its interesting to hear you having a hard time with Facebook as its the exact opposite story I hear from so many regarding Twitter yet you obviously make good use of Twitter.

I teach both platforms extensively to both social media marketers and affiliate bloggers alike and they both have their strengths but they are not the same creature by any stretch of the imagination. (The same is true of LinkedIn.)

My Facebook Page – not profile but page – is found here http://www.facebook.com/Ask.Kim and is where I spend most of my time, using it like a publicly viewable, SEO relevant, profile. It is also where I take time to pay attention to Facebook EdgeRank which is their own version of SEO and controls who does/does-not get to display in an individuals “Top News” stream, making a HUGE difference in exposure.

Drop in on my page on several different days of the week and you’ll find that depending on the day I use a little automation (imports my blog posts that I am NOT playing the EdgeRank game with, which in those cases I remove the automation post and repost by hand for more “points”), I also use it to schedule some posts for optimum traffic times, using Hootsuite. Then I do a lot of real engagement on my page – and if you watch the little lines get added to my profile you can see I get out and like and comment on other people’s pages/profiles which just like blog commenting makes a huge difference. Then round that out by encouraging others to share with ME – giving others what they want – exposure – and reducing it as a “I’m only interested in my junk” platform which ALL social platforms have a tendency to digress into.

Beyond that though I do not stream a lot of automation into Facebook, the platform just is not built for volume like twitter is. Its built for a couple quality posts a day and extended engagement on those posts. Just like with blog posts, calls to action and attention grabbers are the key on Facebook.

Twitter users do not really appreciate being passed through to an intermediate facebook page before they can get where they are going – they want to stay within their platform as long as possible. The same is true even more-so with Facebook… while NetworkedBlogs creates a bridge, Facebook users dont like to EVER leave the platform when its avoidable and so it takes a careful mix of real engagement and proof of worthiness of a link to the outside to get it clicked… especially when the link is a pass through to somewhere like stumbleupon, digg, even ow.ly frames. This is also the reason that businesses are building internal facebook Pages rather than having any success driving traffic with ads straight out to their website – internal pages get better clickthrough and the marketing just has to adapt. People come to facebook FOR facebook (and for pleasure not for marketing) and any attempt to “hijack” them into leaving at all they resist.

While Twitter is a micro-blog, Facebook “approximates” a real blog a lot closer with the same notion of less is more – personal authentic genuine self-posted trumps automation – and with the expectation that you will visit others profiles and pages and engage with them, just as we visit each others blogs.

Another thing about my page use that has helped it grow is encouraging OTHERS to share on it… asking questions, showcasing their stuff, highlighting others, promoting their page, different events each week. Facebook *IS* another blog in fact in the more real sense than Twitter is (although twitter also is). Both of these platforms have to be given their fair respect and enough time to be useful the same as a blog does. Each has a learning curve.

I’ve been pretty clear with my students that there is a lot to be learned and gained from good twitter use, but approaching the platform with pre-existing frustration and trying to adapt it to how they want it to work, rather than just learning to roll with its fail whales will only cause negative experiences and the same is certainly true of Facebook.

Looking at your profile on facebook – you’ve turned it into a Digg/Stumebleupon… a social bookmarking site… which almost always kills engagement. Facebook is a social networking site but not much of a social bookmarking site, yes links get shared but they cant be the only thing in the stream. I scrolled back 10 days and I see nothing about you personally, nothing about the family, no random tidbits, nothing about what you’re up to today, no one liners that open discussion for others to talk with you, nothing we would hangout and discuss over coffee, none of the stuff that will make the platform work. I counted three real comments you left for others in the last 10 days which is really low (though I know you’ve been sick). I did see real “personal” message from you back on the 5th, but it came through an application rather than the platform itself so it never would have made it into your friends top news and been seen. On the positive note the one thing you have going for you that most people struggle with is that your wall is not a spam-fest meaning when and if you ever decide to actually spend time with the platform you will not have any prior bad reputation to clean up. Its fine to leave the wall “idle” like this while you do other things but if you decide to be active with Facebook then you’re going to have to be willing to share a little bit about the Gail we want to know more about (rather than just the Gail’s business and blogging interests, which are more what a Page is for and even a page would need more personal touch).

You handle quite a few platforms like a champ and at the moment you don’t really have a need of Facebook and so it harms you little to just let it idle. It would be better though if you were able to lose the frustration and ulcer it gives you and accept it for what it is regardless of whether you ever decide to make anything more of it. It really takes a unique understanding and love of quirkiness to appreciate BOTH twitter and facebook and its why majority of people have their biases. I’d love to meet more that use both extensively but the numbers are slim and the people hide out in two very opinionated camps.Kimberly Castleberry would love you to read ..Are You DisAllowing Facebook Likes On Your Profile

very helpful tips but I still prefer twitter for socializing.I use facebook too but the chat thing is quite irritating.ok I am gonna use facebook a bit more.jack would love you to read ..Breville Juicer Review

I personally like to manually post to facebook and then have it sync to my twitter account. That seams to work pretty well for me. I havn’t tried to do it the way your suggesting so I will have to take a look at it.

For me, share status manually. If you are using other hosting to link your account for convenience, it is much better to use the rockmelt web browserErnest would love you to read ..ReputationAcceleratorcom

I think you should follow the first point you’ve presented above. It will be useless to have any business related post on facebook which does not allow others to comment or even like it. It is not only a good way to increase your Klout but also your awareness about what others think about the things that you share. It is very important to solocit ideas from others to be able to succeed in any business. May those ideas be negative or positive, all are sure to be of good help for you. 😉

Asking your followers questions is a great way to start conversations. I’m always surprised at the amount of people who are willing to share their thoughts on just about anything you ask. The key is to be earnest and genuine. In other words, ask questions you really want to know the answer to. Twitter folk have become pretty savvy at ignoring loaded questions that are designed to promote your own objectives. For bonus points, ask questions that matter to you on a personal level. At the end of the day, we’re all human, right? Humans enjoy talking to other humans about the stuff that makes us human. Don’t be afraid to get personal.

I believe manual sharing would be better than linking the 2 accounts. Aside from the fact that it can raise your Klout score,( because people can comment on it) it also avoids repetitive posts. If you have followers on both accounts, they will just be seeing the same things and will just get bored with it. Facebook is a great tool whether for business use or just to share personal thoughts. There is no doubt you can reach out to almost everyone with Facebook.

I love it, great tips. I’ve actually had success running paid ads to generate “Likes” for my fanpage and this has a spider web effect where the news that someone “Likes” my product gets broadcasted to all their friends as well.

Hmm, I don’t really know how to answer your question but I will share my own experience.

I have an automated way of submitting content of new posts on my facebook page via an app, and it’s just like a wall post you can comment, like and all that stuff.
The content submitted on FB contains the url of my post, a picture (sometimes the wrong one, I think FB tries to find an image automatically) and a teaser comprised by the first lines of my post.
And I must say this messages have a poor CTR.
But sometimes I go to FB and leave some manual messages with a more personal, colloquial language which does improve the CTR, but only slightly…
So I don’t really focus on FB anymore (but my fan base and number of friends is not that high, so that might be a problem too)Alex would love you to read ..Tractoare

That’s great Marcelo, I totally agree with you. The only objective with Facebook is to reach out for many people and being part of growing industry, I rather would not post any important details in Facebook unless if it’s only for fun.

Facebook is confusing to many because different people and businesses have different reasons for using it. Some use it for friends and family only but businesses are seeking ways to reach their potential buyers.

Yes, it is important to realize that anything you post online is no longer private. Even if you share it in a supposedly “private” area it could be made available to others.

I hope people realize how easy it is for someone else to take what you send them privately and share it somewhere else with as many people as they choose.growmap would love you to read ..How to Build a Successful Blog Based Business

I think its better to see how many follows you on twitter than on Facebook. I don’t have anything against on Facebook, it’s just that you really could see so much followers on twitter than Facebook. Thanks for the share.C’est La Mode would love you to read ..UGG Boots – The Everyday Winter Boot For Comfort and Fashion

How many followers you have does influence other Twitter user’s perception of your importance, but it doesn’t necessarily mean much. Which followers are actually influenced by you – if any – is more important but not so easily measured.growmap would love you to read ..Monitoring Social Media Conference – London or Paris

I think Kristi is great for bringing this to your attention in the first place. Even though I normally prefer Twitter than Facebook, if I were you I would do both.

I would let reviews still go there and add some manual items as well. It probably might be a little bit more effort on your part but I think it will pay off to mix it up a bit.

But I’m just like you, I really don’t hang out at Facebook. I guess it really depends on how much more it will benefit you to manually share versus using su.pr.John would love you to read ..How To Prevent Armpit Sweating

Facebook involves a bit of hardword. If this is your main facebook account and you use it to do business I wouldn’t post everything automatically.
In addition using Klout should not be your only measure of success. The questions here is: what is your objective with Facebook.
I personally mix automated content with “real life” content both on Twitter and Facebook.
Cheers,
Marcelo

I don’t publish everything automatically but I was feeding what I chose to review and share on StumbleUpon into Facebook. I am reconsidering that now which is why I ask.

Honestly, it is not clear to me what value Facebook has yet. The usability issues make it challenging to know what to do there other than waste time (which is why I don’t use it regularly).

I agree that Klout is only one way to measure influence; however, it is important to understand what tools are being used and why. Klout does appear to be the tool that businesses are going to use to decide whether a blogger can provide value to them or not.

Thank you for your suggestion about mixing automated content with live activities. That is also what I do. I have a clear understanding of how I want to do that on Twitter now but not on Facebook. That is the quesiton I really have: what is the best way for me to use Facebook to benefit those who see what I do there.growmap would love you to read ..Exceptional Bloggers for FollowFriday Link Roundup

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