FieldPulse Academy

The plumbing industry has experienced a steady growth and the trend is expected to get stronger. This suggests that plumbing contractors have to improve and intensify their marketing campaigns to get a significant share of the market. Unfortunately, more often than not, plumbing advertising tends to be an afterthought because most contractors are focused on...

Have you ever looked at your options with all of the apps for electricians on the market? Electricians have a particularly dangerous and often challenging job. Fixing electrical equipment, machinery, electrical wiring, and all the rest, means that if an electrician is not careful, they might be exposed to high voltage. In addition, it can...

Have you heard the buzz around content marketing for contractors? You might be asking, “Do I need a blog for my business? My topic is boring; who will read it? What should I write about?” The short answer is, “Yes;” if you’re looking to grow your business, you should be blogging. But there’s a lot...

Search Engine optimization, or SEO for electrical contractors can be somewhat of a mystery. And some people might think that SEO has no relevance for electrical contractors. Some say that an electrical contractor’s reputation for designing, installing, and maintaining electrical systems provides enough business without having to write web content for SEO. Just like having...

Owning or managing a business is always a significant challenge. This is especially true when you’re in the field every day. Fortunately, there are a few tips that can help with managing your business while you’re on the go. From using business management software to working more effectively with your team, here are some ideas...

When you’re looking to increase revenues and close business faster, there are a few things that can really stand in the way. Is this one familiar? Customer: “How much will it cost?” Contractor: ” Ummm…!! ” (eyes down and taking a deep breath) Pricing is the one question that most new, and many experienced, contractors fear...

When most people think of a bond, their mind wanders to an investment vehicle that is relatively safe and generates a moderate return. For certain types of businesses, a different type of bond comes into play in a very real way. A bond is not an investment but instead a component of doing business that...

It’s never easy to have to defend your pricing to customers and prospects. So to make that conversation easier, it’s important to align your customer pricing with the value provided. When a customer needs specific services, they usually start by asking about pricing. For instance, a customer contacts you to come over and provide an...

It’s hard to believe that a little over 10 years ago, iPads and contractor mobile apps didn’t exist. In addition, mobile sites were still part of the unknown. So much has changed within a decade, and so has content marketing for contractors. Every year, marketers ask if content marketing is dead. Well, it’s 2018, and...

Company vehicles can be a major expense for your business. Can leasing reduce those costs, or is buying going to benefit your bottom line better? While there is no one right answer for every company, you can make the lease or buy decision easier by asking the right questions up front. While it might be...