The Design Challenge

Item Options

Sign in for your pricing!

Price:

$5.00

Status:

Quantity:

*

Description

AUTHOR(S):

Tom Peters, Founder, The Tom Peters Group

Whether a business produces products or services, says Peters, design isn’t only about aesthetics; it’s about serving customers by providing value. In the course of answering the questions “what is a product?” “what is a customer?” and “what is an organiz

PUBLISHED: 1989

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.