Norwegian Grocery Chain Turns BBQ Food into Typography

Rimi Hopes To Capitalize On BBQ Season

Published on May 29, 2014

Editor's Pick

With BBQ season kicking off in Scandinavia, Norwegian grocery chain Rimi has decided to take charge of the competitive category with a campaign that turns grilled meat, fish and vegetables into typography. Oslo-based agency Anti created the "Grillography" campaign, with the beautifully cut and grilled items used across print advertising, outdoor and items such as t-shirts. It helps that it's all mouthwateringly photographed -- the agency claims all done by hand, with no Photoshop.