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One Logo Eight Ways – How Font Choice Impacts Your Logo

One of the questions that we’re commonly asked — or rather, many of the questions we’re commonly asked — center on the font choice in a logo. We’re asked frequently about changes, or sometimes we’re given a set of parameters that the font must meet (ie, playful but legible, cursive without flourishing) and we use our expertise to determine which font to use. Often, we notice that our clients do gravitate a bit more toward what they like, rather than what the logo might need and the message it ought to convey.

Font choice has a tremendous impact, as you’re about to see as you scroll on — this is the same logo rendered eight different ways — and the only difference is the font. I’ve used our beautiful pink + white rose bouquet logo here to get the job done.

We also want to use this as a way to show you that yes, you can love the graphic in a logo, but you’re not stuck with the fonts displayed! We do honor font changes on premade logos, so even if you don’t think that the font is suited for your business, there’s totally a solution for that!

Check out these combos below, and how much it can change the logo!

This is the logo with its original chosen fonts — we’ve got a refined calligraphy font, paired with a regal serif font. I originally picked these two fonts because of how they paired well with the beautiful floral bouquet. The cursive with flourishing adds an extra feminine appeal, and when paired with the serif font, it really elevates the look of the logo – it’s rather elegant and refined.

In this version, I’ve used a casual modern calligraphy font. There’s very little in the way of flourishing, and looks like a super clean version of handwriting, with just the right amount of structure. I’ve paired it with a very clean, minimalist sans font (one of my favs) — amazing how these simple changes immediately give the logo a totally different look, making it just a little more approachable and relatable.

Sometimes, our clients ask for the fonts to be reversed on their logo — the result is similar to this — a super legible first line, and subtext that is a little more flowy. This change will make a bold statement for a brand, and draw attention to the main text quite easily. This serif font is a bit more modern than classic, and does bring a bit of a more neutral element to the logo. This version of the logo says “professional” at a glance.

This option is another take on reversing the font from how *we* typically render logos, but I really love this combo, too! I’ve used one of my favorite sans fonts here, paired with a monoline cursive font. The result is refined, modern, but a bit casual, too. It’s easy to read, but isn’t quite as regal as a serif font would be. It’s pretty clean, and effortless.

This option is so fun! I love a handwritten cursive font, paired with a handwritten sans font. While the logo is clearly professional, it adds a fun twist…I love how the floral element is beautiful and detailed, but the text is fun and bouncy. It’s a super fun pairing, which would be perfect for a brand related to kids — appealing to both the parent, and the child that the brand may cater to.

This is another take on the handwritten font pairing — this pairing has a little bit of a rough edge on it — it’s a little brushy, a little rustic, but still has a very casual look & feel. One thing to point out here is how the letters don’t connect to each other in the cursive font, which brings a little more of casual, handwriting feel — it’s a slightly more refined version of what you might write out yourself!

Check this one out and how it’s totally different than any of the others! This is a serif font, but it’s a super rustic, rough serif font. It has an overall farmhouse chic feel, especially paired with the flowers. This version also offers another idea — we often use lowercase and no uppercase for most of our logos, so we’ve carried that idea over here with the serif font. It softens the logo just a bit to have the bottom line in lowercase.

And finally, let’s take a look at this signature style font — it’s scrawly, and almost like it was taken from notebook pages during a note-taking session. This type of font offers an effortless feel, and puts a very familiar stamp on the logo because it mimics signature — it’s almost as if it offers the viewer a glimpse into you + your business. I’ve paired it with a sans font, since we don’t want the subtext to compete with a complex signature font.