Our Story

Helping people achieve healthy living

Imagine a product with the potential to change the world stuck on a retail shelf with its story untold. This was Protandim’s beginning, but not its end. While Protandim sat mixed with trendy vitamins and other nutritional supplements in the retail world, a group of visionary individuals were preparing the way for Protandim’s story to reach thousands of people.

Thanks to the innovative and breakthrough research of Dr. Joe McCord, former Chief Scientific Officer and the scientist behind Protandim, Protandim had its moment of fame when it appeared on ABC “Primetime” in 2005, propelling the product and the company into the national spotlight. U.S. retail sales of Protandim boomed momentarily, but the product was quickly lost again in the glut of nutraceutical products on the shelf. Although familiar with the product, retail store clerks didn’t have the proper motivation or knowledge to share Protandim’s full story.

In a bold and daring move, LifeVantage® removed Protandim® from retail shelves and in 2009 implemented a network marketing business method better suited to distribute Protandim and share its story. It was a new beginning for LifeVantage.

Today, LifeVantage is a burgeoning science-based nutraceutical company dedicated to helping people achieve healthy living through a combination of scientifically validated products and an attractive business opportunity. We help people become better, creating and living a legacy, and living a life of purpose by helping others improve their physical and financial health.

In a way, Protandim acts much like LifeVantage: they both help people to become better. Protandim, the Nrf2 Synergizer, works to help your body do what it is already programmed to do. At LifeVantage, we’re working to help you become better, to maximize your potential using the traits, talents and unique genetic characteristics that make you the person you are deep inside.

Our team of dedicated professionals stands ready to help you change your life. We’re with you every step of the way, supporting you as you share LifeVantage products and the LifeVantage business opportunity. We are here to help you build your team and make yourself, your life and the world better.

There are two ways to purchase LifeVantage products: become a distributor or a preferred customer. Both options receive wholesale prices on our products, but distributors earn commissions from sales to their network of family and friends.

If you knew what your life could be if you just had a few more choices, you wouldn’t put LifeVantage off another day. When everyone leaves the house, my husband doesn’t have to run off to a job, and I don’t have to run off to a job, and we can just spend time together. You can’t buy that freedom. That’s the freedom of LifeVantage. - Lisa Niederhauser