“For millions of America’s kids, Open eBooks can be a passport to a world of learning and opportunity – delivering over $250 million of reading material to students who need it most, and introducing them to a love of reading,” the release states.

The First Lady describes the app as an opportunity to spark the imaginations of children through reading.

“Do you remember a book that you loved a child, favorite story that ignited your imagination?” she asks in a White House video released Wednesday. “For so many of us, books opened our minds to a world of possibility. Unfortunately, million of children in America do not have that chance. They don’t have adequate access to books they need to learn and dream. The new Open eBooks App will help change that.”

Click here to register and find out more information about the initiative.