Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Written By:

Rachel Gonzalez

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Nike is combining its latest sneaker tech with its mobile app to help customers achieve the perfect fit. Calling the solution Nike Fit, the athletic retailer is slated to release the feature nationwide in early July.

Using the Nike mobile app, customers can scan a picture of their feet to create a digital footprint that will be run against all of the shoes available from the brand to generate a list of the best fits. This process can be done in stores with a sales associate or at home and saved to customers' Nike Plus profile. The app will take into account all aspects of fit, from shoe size style preference to purpose of the shoe in order to generate the best recommendations possible for each unique shopper.

Nike Fit is made possible by computer vision through the customer's smartphone camera that creates a digital foot morphology rendering upon which to base the personalized criteria. The feature is a response to the common consumer pain point Nike observed regarding inconsistent sizing across its brand and difficulty in finding fit, which the brand hopes to mitigate accordingly.

Nike is combining its latest sneaker tech with its mobile app to help customers achieve the perfect fit. Calling the solution Nike Fit, the athletic retailer is slated to release the feature nationwide in early July.

Using the Nike mobile app, customers can scan a picture of their feet to create a digital footprint that will be run against all of the shoes available from the brand to generate a list of the best fits. This process can be done in stores with a sales associate or at home and saved to customers' Nike Plus profile. The app will take into account all aspects of fit, from shoe size style preference to purpose of the shoe in order to generate the best recommendations possible for each unique shopper.

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort