Toronto becomes international music hub

That's the new slogan to position the city as a major player in the international music scene.

Music Canada's new marketing campaign is attempting to position Toronto as one of the major music centers in the world, much like Austin (home to the Austin Limits music festival and self-proclaimed live music capital of the world) or Nashville.

The plan entails having an official music office at city hall to attract a coalition of labels, live-music promoters, studio owners, and establish a lobby group to build the city’s new branding strategy internationally.

A large part of the strategy is to help city council recognize how music will add value to the city, cutting through the proverbial red tape which might hinder future opportunities in developing the city’s new brand. Councillor Josh Colle and representatives of NXNE will be at the Northeast festival and conference for the official announcement of the marketing campaign. It’s an exciting announcement that stands to bring new life and new opportunity to the great city of Toronto.