Apple TV just keeps getting better, and it's not all because of the work that Apple's been putting into it with new services and upcoming features. In this case, the upgrade comes from popular video streaming service Netflix, which will start allowing multiple users in a household who share a single account to customize their preferences.

Curiously, Apple TV users who have used the service for their DVD preferences will now see the option for multiple profiles when they boot up their devices, even though they won't be able to alter the existing profiles or create new ones. According to a customer service representative, this service will see a widespread launch "later this summer," which is thought to mean sometime next month.

As reported by MacRumors, a few users may already have access to the service, though, considering that Netflix released some beta invitation during E3 last month. Personalized profiles will allow individual users to set their own avatars and parental options, view personalized viewing recommendations, and see their own histories.