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Walmart develops Twitter defense

No free shots. It sounds like the policy of a college bar, but it’s actually the new social media approach for one of the world’s largest corporations.

Walmart has begun politely fighting back on Twitter, according to the company’s digital communications team. That’s actually a major shift. Before this, Walmart was largely passive in regards to criticism lobbed its way via social media.

It has decided to stand idly by no more.

Digiday has the story of how the retail giant will now respond to unfounded criticism—including astonishingly vulgar posts like the one from a job applicant in the article’s first paragraph.