Chief Marketing Officer Seth Farbman said the
company would
be focusing on millennials when he took over two years
ago. And Gap worked out its identity crisis and went back to the
t-shirt and denim looks consumers loved.

Executives also recruited tons of talent from successful brands
like J. Crew to make the overall product
better.

"The Gap seems to have gotten its mojo back. The last time
the specialty apparel retailer was cool, Bill Clinton was in the
White House," Jakab wrote. "Now, a number of design and marketing
initiatives finally seem to have paid off and the stock is again
trading at levels last seen around the turn of the
century."