Trend Letter

International Style

The imm cologne has an international standard of design – which is reflected in the innovations at the interiors show as well as the worldwide presence of the exhibitors.

On 19 January 2015 the first international trade show of the year will open with the imm cologne. The exhibitors, two-thirds of which are from abroad, will display innovations with an international standard of design. This will be conveyed both in the furnishings on display and in the global presence of the manufacturers – for example by means of the sophisticated showrooms whose design standards are reflected in the show presentations.

Impressive DesignInternational showrooms with a high degree of recognition are being designed according to the corporate architecture of the particular company. The customer should be able to identify immediately which manufacturer, which brand and which product is being displayed. Showroom design is thus closely connected with elements such as the company's colours, shapes or typographies. Based on these design characteristics, showrooms have developed into their very own property segment in the field of retail design.

Staging and ExperienceArchitects and interior designers face the challenge with new showroom concepts of creating rooms that are as distinct and modifiable as possible despite fixed design elements. The claim derived from the brand promise should be staged in attractive surroundings. In doing so the primary aim is to convert the particular customer wishes into an individual ambience that corresponds to the lifestyle of the target audience. The creative latitude for architecture and interior design for these showpieces varies from brand to brand.

Global Design LanguageIncreasing prosperity as well as the appreciation of design and quality is leading primarily in Asia and in the Arab world to the emergence of global manufacturers of new showrooms. It is especially noteworthy that there are hardly any differences internationally in the shop design as well as the design of the displayed furniture and furnishings. Regardless of all cultural differences, there appears to be – particularly in the premium supplier sector – a design language that is understood and valued internationally.

For suppliers and buyers from all of the important markets, the imm cologne will again this January be the most important trading centre for the global furniture industry. Concentrated in one location and clearly arranged in individual segments, the exhibiting companies will display a diverse range of market-ready products unique in its breadth and depth. Again in 2015 Cologne will be 'the place to be'.

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