Record Number of Dairy and Beef Producers Attend Alltech’s Global 500

President and founder of Alltech, Dr. Pearse Lyons opened the conference with his “Eight Big Ideas” for the dairy and beef industries:

1. Efficiency: the cow is a fermentor, it is designed for fiber, we can increase efficiency and feed fiber.
2. Green house gases: We cannot stick our head in the sand. Green house gases are a real problem and sooner or later we will be taxed.
3. Mineral wastage & pollution: .75 kilo of mineral waste per cow means that a ton of mineral waste per day on a 1,000 cow farm.
4. Creating more nutritious milk and beef.
5. Branding: Branding is essential. Why is soda $5 per gallon when milk is so much better for you?
6. Fiber: Grain is expensive or unavailable. Fiber is not only a cheaper alternative but the rumen is designed to use it.
7. Nutrigenomics: This is a nutrition revolution. Nutrigenomics allow us to study how nutrients switch genes on and off. We can then develop programmed nutrition plans for young animals to increase efficiency and performance for life.
8. Social Media: We have to tell our story.

This was followed by two days of seminars, covering everything from nutrition, to branding and social media. Experts from all areas of the industry were on hand to give dairy and beef producers all the information they need to take on the challenges of a changing industry.

Paul Gardner, responsible for all milk and dairy ingredient purchasing at Groupe Danone, a company that purchases 3 billion dollars of milk each year, spoke about dairy demand and one of the biggest challenges for the dairy industry, price volatility.

"Volatility in the market is huge when you buy that much milk but volatility is a much bigger issue for farmers. One year you can think about investing and the next year you cannot buy Christmas presents for your kids. When farmers can invest they make short term investments because volatility prevents them from making long term investments," said Gardner.

During the beef discussion panel, John Butler of the Irish food board, Bord Bia, talked about the importance of educating consumers.

“It is critical to understand your market and know what they want, but it is important to educate those consumers in a way that they will understand why they should want this product,” said Butler. “If nutrition is their concern we explain the nutritional value of the product, if it is safety then we explain the practices we use to make sure the meat through every phase is the best quality.”

In addition to seminars on the future of the industry, the conference attendees had the chance to network with other producers and farmers, and participate in discussion dinners that focused on hotly debated topics.

To watch footage of the conference, visit the Alltech Ag Network at www.ihigh.com/alltech . You can also view pictures, interviews and recaps of the Alltech Global 500 conference, on Alltech's blog at www.alltech.com/blog .