Perhaps most importantly, to reflect the digital focus of the Kuwaiti customer the site is entirely optimised for mobile, seamlessly offering those who view and shop the collections on their phones the same standout experience they would on a desktop.

Available in Arabic and English (as well as five further languages) the site will stock the brand's complete offering including ready-to-wear, handbags, accessories and decor — meaning you can have Alessandro Michele's latest masterpieces delivered to your door no matter the day or time.