This transcript has been automatically generated and may not be 100% accurate.

in spite you been outspoken on the race issue ... and are ... our culture is changing demographics are changing that's a lot of the media companies I believe that means ... that opportunity can you speak to them isn't playing ... nice faces and go stand by its earliest twenty ... thirty twenty thirty five why Americans in the minority in this country ... and in the mean income has ended ... its industries in general ... not take heed to that ... and even in the business ... is a smart people ... in a start ... clean as along ... and start ... do when in business Teleflex ... the re added to reality in that means a group of mad estimate does not just the parts also ... hiring ... you know ... you can your list of the newly office in little to open an email ... to diverse as a beam ball size allowed to just call got inside and now ... I think the people that really embracing ... going to want to know what ... because it's not ... just all chores and it's capitalism now would it take to get about isn't it isn't they have this appeal the peoples of ... global Almighty dollar ... you wanna make money ... waiting till ... I with a combined you know once a month got continued mean Opel quote the sign ... there is much Ascena was pulled into the side but ... just ... the Almighty dollar bottom line ... this is the best way to go ... as they listen I think the new realities are the realities and that you know we can talk about people's perception of demographic planning ... and then the realities on the ground raid ... and that people have diverse interests even though the money you might cast them or write the script of how they look on the outside its screen amazing how bought their interests are on the inside ... and how they and how the final line ... right you can grow and see ... so ... this is like that so complex is done we sought to organize ... that that they need this ... this reality ... and what could be articulated fifteen years ago in this way you know we started but for the magazine newsletter hell are you visit but it is this is just like I was wanting to build ... a solution that said that like cool and notions of cool don't discriminate ... if it's Tony hawk on the hoverboard ... or is this a while and Jerry Seinfeld that Monet Degas and Spike Lee ... plate ... cool ... lake matters is the condom be like a magnet this cycle there's an energy there that comic things come together ... and ... that's how you know I view thing I see them as complex and the same but the manifests into the black it's now when it's not ... only is not an allowance on digital its is complex ... and is supposed to make people scratch their head ... I can't ... it is the fact that the way Madison Avenue out organizes their demographic grade the way that media plan B ... of the green light processing the studios ... broadcasters on big networks there are still working in the silence ... they can take an inventory it's not like that on the ground ... okay with it some light on the ground went up and get it too late ... he went into ... Missouri likely on social media ... the PC that diversity is really brought out ... it is not simple he said you couldn't articulated fifteen years ago but he certainly lived at me you were a kid in New Jersey ... doing graffiti ... that came up in the costs are now understood the costs are emotional ... is it that ... that that is that a big advantage for you now I don't think I've had a unique ... you know of experience and they're a lot of people like me coming up ... up and you know that that were that's all ... you know that the world around them was far more diverse and it's a with the TV was broadcasting its contents but it but the media has lagged behind the wheel ... and people buy ... that item has more to do with age MIT and the ... in the TV and the gatekeepers and thereby their selection bias is cousin