Hot Neuron Launches SaveTheFreeWeb.com to Promote
Discussion of the Future of Ad-Supported Content on the Web

BRYN MAWR, Pa.--(BUSINESS WIRE)--April 30, 2001--Hot Neuron LLC has launched the
SaveTheFreeWeb.comSM site to provide information and a forum
for discussion about the the future of ad-supported online
content, with an emphasis on the impact of ad-blocking software.

With many online publishers finding it difficult to generate
enough revenue from advertising, two competing trends have
emerged. One is the trend toward more aggressive advertising
(larger ads, pop-ups, etc.) and the other is an increase in the
use of ad-blocking software. SaveTheFreeWeb.com
(http://SaveTheFreeWeb.com) provides links to articles and a
discussion forum to help people learn more about the future of
ad-supported content.

The site also serves as a central location where advertisers,
software developers, web publishers, and other interested
parties can post and respond to proposed standards of behavior
for advertisers and makers of ad-blocking software in an effort
to balance the rights of content owners with the interests of
web site users.

"It is important for site owners to understand what motivates
users to employ ad-blocking software so that they can make
informed policy decisions about the ads they carry and whether
or not to allow people to use ad-blockers on their site,"
explained Hot Neuron CEO Bill Dimm. Efforts by makers of
ad-blocking software to have manufacturers bundle their programs
with modems and computers could ultimately impact the viability
of ad-supported content on the web.

While it may be wise for publishers to offer users the choice
between content on an ad-free subscription basis and an
ad-supported basis, as Salon.com has done, "It would be
unfortunate if the ad-supported option disappeared," according
to Dimm.

Hot Neuron also operates the MagPortal.com (http://MagPortal.com)
site, which aggregates links to free online magazine articles to
provide data feeds to client sites and help users find articles
with its search engine and article directory. The company has
a strong interest in seeing the availability of free content
continue.

Hot Neuron LLC, an Internet software and services company
located in Bryn Mawr, Pa., owns and operates MagPortal.com
and SaveTheFreeWeb.com. See http://HotNeuron.com for more
information.

MagPortal.com, SaveTheFreeWeb.com, and Hot Neuron are service
marks and trademarks owned by Hot Neuron LLC.