Puritan's Pride

Puritan's Pride E-Commerce Redesign

Puritan's Pride was founded in 1973, and is a household name in the United States for vitamins and other health-related products. Their e-commerce site had not been updated in over 10 years — I worked as the senior designer on this project, and my goal was to give the site an aesthetic update, as well as responsive consideration. Our goal was not to overwhelm the customer base by completely overhauling core functionality, but to assist with navigation and further encourage browsing behaviors that were already present.