The Weeknd also posted a photo of the billboards featuring his face that are atop H&M flagship store in Yonge-Dundas Square.

Last year, the singer opened up to The Guardian about growing up in a Toronto suburb as the only child of Ethiopian immigrants who separated not long after he was born. He was raised by his single mom, who worked four jobs to pay the bills. (“The way you see in the movies,” he said.)

The Weeknd will be back in his native land on April 25 for a concert in Vancouver. In May, he has shows in Toronto, Ottawa, Montreal and Quebec City.