When Metro Atlanta Chamber decided to move their office into the prestigious and iconic 191 Building in downtown Atlanta, they wanted the content in the space to make as much of an impact as the space itself. With high-end projection systems already procured, they turned to EMA to create the dynamic content that would tell their story. The project included “digital wallpaper” for the expansive wall behind the receptionist desk, a brand video to play over the entire front wall of the main conference room, and a viewer-guided, 8-monitor wall outside of the board room. All of the content was built around the idea of defining Atlanta for the various audiences that would visit the offices; reminding them at every turn, “That’s what Atlanta is.”