IAAF President, Lord Coe, has declared that the biggest challenge facing the IAAF is not doping, but relevance to young people.

Coe, who is a double Olympic Gold medalist, told a press conference: “The biggest challenge in our sport is not doping, it(doping) is a challenge, the biggest challenge in our sport is remaining relevant to young people,”

Doping is widely considered the number one problem of world athletics by the public, but Coe insisted that the IAAF “spend pretty much most of our day discussing” on how Athletics will remain attractive to young and upcoming “athletes, administrators, and coaches”

World athletics supremo Lord Coe: “the biggest challenge to our sport is not doping…it is remaining relevant to young people” VIDEO pic.twitter.com/MPph9ZE0kj