iPhone 7 rumoured to rock an insanely good camera

As is often the way in this fast-paced smartphone arena, no sooner has Apple released one device than we’re hearing rumours about the next. According to anonymous sources, the iPhone 7 (or iPhone 6S?) is in for some major improvements in the camera area and will offer “DSLR quality imagery” to compete with other high-end devices on the market.

The apparent leak from “a birdie of a birdie”, which comes via self-styled tech-tipster John Gruber, alleges that the iPhone 7 will see more advancement of its photographic capabilities than any other iPhone before it. Gruber elaborated by saying, “I’ve heard that it’s some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR quality imagery.”

The technology doesn’t sound hugely dissimilar to what HTC gave the One (M8) when it was released back in March, although the M8’s dual-lens setup was used for selective focus. This sounds like a very different beast to us, with the two lenses possibly arranged one behind the other.

With iPhoneography still as popular as ever, we can see why Apple would put its efforts into its camera offerings. With reports this week that the iPhone 6 Plus has accounted for a far smaller percentage of sales than Apple had expected, it seems that the Cupertino-based company is looking to make a bang in a different area, rather than focusing on the ‘bigger and better’ form factor.

That said, the rumours are completely unsubstantiated at this (incredibly) early stage, and will no doubt stay that way until the notoriously tight-lipped folk at Apple make an announcement, and that’s not going to be until well into 2015 if the usual upgrade cycles are anything to go by.