This research was funded by the RBC Research Chair at HEC Montréal, the Social Sciences and Humanities Research Council (SSHRC), the John Molson School of Business at Concordia University and the Fond de la recherche sur la société et la culture (FQRSC). The authors are thankful to Manon Arcand, Annie Boisvert, Jacques Nantel, Sylvain Sénécal and Jean-François Ouellet for their comments on previous drafts of this manuscript. The data was collected as part of the M.Sc. thesis of the first author at HEC Montréal.