“According to French newspaper L’Express, burger chain Quick will promote the 3D release of “Star Wars: Episode I – The Phantom Menace” by way of a commemoration fit for Jabba the Hutt: with character-themed, double-decker burgers.

The ad campaign, wielding the slogan “choisis ton côté de la Force” (choose your side of the force), will begin on January 31 and end on March 5.

Much like the Galactic Senate itself, Quick seeks to broker peaceful compromise by offering three galactic-themed sandwiches for Chewies everywhere: the Dark Burger, the Jedi Burger and the Dark Vador Burger (whose spelling was seemingly lost in translation).

For those drawn to the “quicker, easier, more seductive” lure of the Dark Side, the Dark Vador [sic] Burger sports a fittingly black-hued bun.

If the Jedi burger is your chosen one, the bun unfortunately lacks a Yoda-esque green dye job. And for those feeling more Sith-like, there’s the Dark Burger fashioned for Darth Maul – because nothing says evil like a sprinkling of poppy seeds.”

Seeing this new agreement between French fast Food company Quick and the Star Wars Franchise for the 3d release of return of the Jedi, I began to think about Fast food and Spellsinger movie. Who will we align with?

How far will we let the food kings take their creativity?

A Double Mudge Burger, Clothahump shake and a side of Pog fries?

That just doesn’t sound right.

A Free plastic cup with every order? (Collect all 12)

I know that it happens all the time and I know that there are food stores that are in the toy making business. I have also read about the misery of the factory workers in the third world that work tirelessly to churn out this stuff.

I know that brand alignment is big business and does help with spreading the success of your film but it is almost like selling your soul and then there is the environmental impact of such decisions.

25 minutes of fame and 24 ovals of plastic rubbish?

It just does not feel right to me.

You might think I’m crazy but this series is more important to me than anything and there are more opportunities out there for the true fans than fast food outlets

If we were going to align with a restaurant chain it would have to meet our branding and not be tacky. It would have to compliment the movie and provide a true experience for the fans to enjoy and remember and be more than plastic cups and gimmick food!