2010/746 Monash University Agribusiness Execuctive Program

By Maria Mitris

The bursary was awarded to Maria Mitris of Pacific Reef Fisheries to undertake a personal development opportunity with respect to the marketing of seafood products. Maria completed the Agribusiness Executive Program which comprises of training modules in marketing market realities, successful leadership, tools and skills and insights and opportunities.

This program is designed for participants to gain insights into key consumer and retail trends, managing relationships between manufacturer and retailer, marketing and brand management and business development. These intensive week-long programs are delivered on a fully residential basis and focus on current issues within the food or meat industries, with an opportunity for the program participants to work with people from a wide range of supply chain backgrounds to solve collective problems and discuss current and future industry trends

As part of this training, Maria developed a point of differentiation for Pacific Reef Fisheries in the completion of the Pacific Reef Story DVD. This has been applied to the company's product packaging and being used for marketing, not only for their signature prawn range but their new sustainable Cobia product.

The Australian Seafood CRC is established and supported under the Australian Government’s Cooperative Research Centres Programme. Other investors in the CRC are the Fisheries Research and Development Corporation, Seafood CRC company members and supporting participants.