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Published on

24 März 2017, 10:16 CET

LEGO® House – Home of the Brick™ – opens this autumn.

LEGO House is located in Billund, Denmark, where the LEGO brick was invented and the adventure began. LEGO House provides children and adults alike with the ultimate opportunity to experience the magic behind the LEGO brand and to combine bricks and creativity. LEGO House offers both public and paid experiences. You will not need a ticket to visit LEGO Square, play on the nine outdoor terraces, explore the LEGO Store or treat yourself to delicious culinary experiences with a LEGO twist at one of the three eateries. Purchasing a ticket allows you access to the experience zones, consisting of four coloured areas, a spectacular Masterpiece Gallery with fan exhibitions and an impressive History Collection that recounts the story behind the LEGO brand. If you want to be sure to get access to the experience zones, you need to book your ticket in advance when ticket sales open in June.

Jesper Vilstrup, Vice President, LEGO House, explains:“LEGO House is a manifestation of the very essence of the LEGO idea. This will be an amazing place where LEGO fans of all ages, their families and friends can experience (and perhaps re-experience) the playfulness of the LEGO universe. All activities are related to our LEGO philosophy of Learning Through Play – the vision that creative play promotes innovation. LEGO House will enable us to offer both children and adults the chance of stimulating their creativity and learning.”

When LEGO House opens its doors, you will enter a building consisting of 21 white bricks stacked on top of each other, crowned by the characteristic Keystone. The enormous bricks not only create space for indoor activities, but also for a sheltered public space and a number of interconnected outdoor terraces and playgrounds for visitors to explore and enjoy.

Bjarke Ingels, architect from BIG (Bjarke Ingels Group), is the man behind the idea of creating “a cloud of coherent LEGO bricks that quite literally demonstrate the endless possibilities of the LEGO brick.” He continues:“LEGO House is an extremely important project – not just to BIG and me personally, but to millions of people all over the world. If BIG had been founded with a single purpose, it would have been to create LEGO House.”

LEGO House is intended for LEGO fans as well as interested visitors or citizens in Billund. Jesper Vilstrup explains:“Much of the building – 2,000 square metres – will consist of a sheltered square with free public access, and we hope that this will become a natural gathering point for people living in Billund as well as other visitors.”

Construction of the building began in early 2014, and the official grand opening celebrations take place on 28 September 2017.