I know the flashmob thing isn’t exactly a new thing, but everytime I see it, I get a kick out of it. T-Mobile & Saatchi does a nice job of organizing a sizable stunt at the Liverpool Street Station in London just this past Thursday. Not really a completely seemless tie-in to their “life is for sharing” theme, but memorable nonetheless. I think it’s excellent.

Like this:

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They used to play music at Waterloo station years ago. Fast music in the mornings toget people to hurry along, and ballroom in the evenings as people came back from concerts or the theatre. How times have changed!