Friday, 23 January 2015

The President of Sabre Hospitality or the CTO of Airbnb or the COO of Citizen M hotels?

All three are meeting to look at how mobile is impacting
accommodation sales. Who has the best plan to grow?If any travel sector is
reeling from the impact of mobile it’s the accommodation sector. The dominance
of OTA hotel booking apps has led to our researchers hearing about huge drops
in brand led direct bookings. But the hotels occupancy levels are still high.
How will the owners react? One way that the brands are defending their position
is by investing in incredibly useful apps that their guests will want to
use. We are seeing huge ROI on the brand apps that extend the services
the big brands can offer and the products they can sell. And we heard this week
that Barclays financial analysts finally recognise that Airbnb (and its 50% per
annum growth) is having an impact on the hotel industry. Accor is singled out
by Barclays for attention with “9% of its rooms under threat”

This debate is part of the event I am running at Mobile
World Congress this March 2. Who do you feel is going to have the best future
strategy?

Come along and participate in the debate live
or subscribe
to gain access to the recording.

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