Ny Times Jeremy Gutsche

In the information age, it isn't enough to create a statement-making female character. She needs to be believable and easy to relate to; the fascinatingly dark, inspiringly fierce character Lisbeth Salander from the novel and film of the same name 'The Girl with the Dragon Tattoo' is the perfect mix of both. Her mysterious, uncompromising attitude and impeccable Gothic-inspired, pierced and tattooed style have made her (and actress Rooney Mara) an Internet darling.

Our Chief Trend Hunter Jeremy Gutsche discusses this female hero phenomenon with the NY Times. According to Gutsche, the appeal of Salander's character goes far beyond her bold attitude and style influence. He states, "Today the female action hero is likely to be a master of hacking [...] She is a type that resonates particularly with women in their teens and early 20s."

Wonder Women, Highly Metallic

THE NEW YORK TIMES

By: Ruth La Ferla

But prowess in an information age is as often equated with technological smarts. "Today the female action hero is likely to be a master of hacking," said Jeremy Gutsche, the editor of Trendhunter, an online publication. She is a type, Mr. Gutsche said, that resonates particularly with women in their teens and early 20s.
Stats for NY Times: Jeremy Gutsche on the Female Hero in the Information Age Trending: Older & ChillyTraction:287 clicks in 123 w Interest: 0.5 minutes Concept: Ny Times Jeremy GutscheRelated: 56 examples / 43 photosSegment: Females, 12-55
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