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This year, UK shoppers can expect twice the number of deals compared to Prime Day 2017. There will be millions of discounted products available across home, tech, electrical appliances, fashion, and everything else in between. You'll have 36 hours to snap them up, with Amazon Prime Day 2018 ending at midnight on July 17.

The retail juggernaut has already teased Prime members with a sneak peek on some of it's most exciting deals set to hit the internet - including £35 off the Kindle Paperwhite, £74.99 (was £109.00) , £40 off the Nvidia Shield TV, £149.99 (was £189.99) and £40 off Fire HD 8 Kids Edition Tablet, £89.99 (was £129.99) .

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Remember - Prime Day is exclusively for Amazon Prime members . If you're not yet a member, Amazon has announced that you can take advantage of the deals through their Amazon Prime 30-day free trial , alternatively bargain-hunters can sign up for £7.99 a month or £79 for an entire year. You can get full details of what Prime offers by reading our FAQ guide on Amazon Prime .

Best Amazon Prime day deals 2018

(Image: David Ryder/Getty Images)

We've rounded up the best of the best below, and will keep an eye out for any other show-stopping offers.