Toyota Hybrid Vehicle Sales Pass Three Million

Toyota’s first hybrid, the Coaster Hybrid EV bus was launched in 1997, the same year the first generation Prius was launched. Currently Toyota offers 16 different hybrid models around the world and plans to add 10 more by the end of 2012.

Since 1997, Toyota has sold little over three million hybrids, with the majority of the sales coming from the last couple of years. For example since August of 2009, Toyota has sold more than one million hybrids around the world.

In the UK hybrid sales began with Prius in October 2000 and so far more than 73,000 units have been sold. Customers today can choose from six different Toyota and Lexus hybrids here.

Three million Toyota hybrids… and counting
Global sales reach new milestone.

Worldwide cumulative sales of Toyota hybrid vehicles have topped the three million mark, with 3.03 million recorded by the end of February this year.

Since the launch of the Toyota Coaster Hybrid EV coach in August 1997 and the introduction of the first-generation Prius – the world’s first mass-produced hybrid – in December the same year, Toyota has successfully propelled hybrid technology from automotive niche towards the mainstream, an achievement demonstrated by an acceleration in sales that has seen more than a million new hybrids being added to the sales total since August 2009.

In the UK hybrid sales began with Prius in October 2000 and have reached more than 73,000. Today British customers can choose from six Toyota and Lexus hybrids, including the British-built Auris and the new Lexus CT 200h, the first full hybrid in the luxury compact segment. Around the world Toyota currently offers 16 hybrids in around 80 countries, including MPVs, saloons, hatchbacks and SUVs, plus three commercial vehicles in Japan. The rate of growth is expected to quicken further, as Toyota prepares for the introduction of 10 new hybrids in world markets by the end of 2012, including six new vehicles and four redesigned models.

The company is committed to building this line-up further and also expanding the number of world markets in which its hybrids are available. As of the end of February this year, Toyota calculates that its hybrid sales* have led to approximately 18 million fewer tons** of CO2 emissions than would have been produced by petrol-powered vehicles of comparable size and performance. *Excluding Coaster Hybrid EV, Dyna Hybrid, Toyotace Hybrid and Quick Delivery 200 ** Number of registered vehicles x distance travelled x fuel costs (actual fuel efficiency in each country x CO2 conversion factor. ToyotaHybrid Vehicle Sales*(1 Unit = 1,000 vehicles)