First of all, happy new year!! 2016 has definitely been a good year for Snapchat and I am very excited about what is going to happen in 2017.

A few articles looking back on the past year (including a quiz to test your knowledge..) and what is coming up in 2017. Rumors are Snapchat is opening an office in the Netherlands, which would be great for advertising.

Furthermore, Snapchat acquired an AR startup, some nice cases from Disney and Uber and all the times Facebook and Instagram have copied Snapchat in the past year.

In honor of the new year and the first full year of the product, Snapchat revealed a list of the 10 most popular lenses. Unfortunately, they’re in no particular order, so we’re left to guess which lens takes the top spot.

In trying to make sense of how influencer marketing will evolve over the next year, one of the most intriguing insights could be found in considering the new, highly elusive items that people across the U.S. are dying to get their hands on this holiday season: Snapchat Spectacles.

When Snap Inc. goes on the road next year to market its initial public offering, it will be touting more than its popular virtual-messaging service: its bankers and executives also plan to portray its founder as a visionary who can evolve the service into a content powerhouse.

Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis.

The targeting technique allows advertisers to tell Snapchat whether they value ad engagement – such as swiping through to install an app, visit a website, or watch a movie trailer – versus simply reaching the maximum number of users.