Social Networks

Like pretty much everyone else in this business, I’ve spent the better part of the last week poking and prodding Google’s latest entry into the social networking space: Google+.

The quick verdict? It’s well-designed, fairly intuitive, fast, and a joy to use. While still early, it’s shaping up to be one of the most promising and viable new social networks to emerge since the meteoric rise of Facebook began a few years back.

As insanely useful as LinkedIn is for professional networking – it has become the de facto online resume for millions – it simply has never caught on with brand marketers the way Facebook has. Part of that is the B2B skew of the LI community, but no small part is the relatively unwelcoming set of marketing options presented to potential advertisers and sponsors. So it’s cool to see Volkswagen pull off a simple yet smart and entertaining campaign using LinkedIn as the foundation.

As we all know, the world marketer's face has changed forever, and here is yet another oddly named blog to help you navigate it all. I'm Kevin Briody, lifelong marketer, ex-Microsoftie, startup and nonprofit veteran, current agency -type, and your host.