XFX, Nvidia’s greatest AIB ally in the past, are reportedly not releasing any Geforce GTX 470 or 480 products. While XFX have claimed this was their own decision, as they simply seem to be unsatisfied with the new Nvidia products. Other quarters claim that Nvidia are “punishing” XFX for selling ATI Radeon cards recently – something that makes very little sense.

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XFX, Nvidia’s greatest AIB ally in the past, are reportedly not releasing any Geforce GTX 470 or 480 products. While XFX have claimed this was their own decision, as they simply seem to be unsatisfied with the new Nvidia products. Other quarters claim that Nvidia are “punishing” XFX for selling ATI Radeon cards recently – something that makes very little sense.

XFX have been one of the most respected AIBs, offering some of the best packages, service and warranty. For a long time, XFX have been Nvidia’s largest AIB partner. Realizing the strength of ATI Radeon products, starting with the Radeon HD 4800 series, XFX jumped to the ATI bandwagon – while still being one of the most prominent AIB partners for Nvidia.

The relationship between Nvidia and XFX seemed to have declined since then, but no one could have predicted this. Indeed, XFX Geforce 470/480 boxes were one of the first to leak, and we all expected XFX to sell GF100 based cards. Come the paper launch, March 26th, there was no press release from XFX.

Few days later, XFX have confirmed that they will not be selling GTX 400 cards in a call with Legitreviews. They go on to downright bash Nvidia’s latest flagship, mentioning they are “yet to see whether the fermented launch will reach an inglorious anti-climax” and the reason for not selling simply that XFX will “Ferm up to who really has the big Guns”. Clearly, XFX feel AMD has the “big guns”, as of now.

There seems to be some information missing here – as it is hard to believe XFX not launching an Nviida Geforce flagship, just because they find the product lackluster!