An employee advocacy programme can fundamentally transform the recruitment process and your ability to attract the best talent on the market, and hold on to them.

At Qubist, we've seen this success first hand across multiple sectors and below is snapshot of some of the media coverage we've had explaining how employee advocacy can deliver sustainable results with the right tech and methodology.

Take a look at the #LifeatSky hashtag and you’ll see a very active feed with employees busily tweeting across a huge range of topics from volunteering at beach cleans and women sharing their experiences on the Engineer Training Programme to snapshots of workplace gardens, teams attending award dinners and updates from presenters and correspondents such as Kay Burley, Sarah Jane Mee and Beth Rigby.

What comes across is authentic enthusiasm from staff who have been empowered to share their experiences and tell their own stories in a natural way through an employee advocacy programme. #LifeatSky reflects Sky’s vision and values and, importantly, its trust in its colleagues to speak for themselves with passion and integrity.

We’re excited to announce that in our next webinar Robert Peasnell, MD, TMP Worldwide will join Andrew Seel, CEO at Qubist to discuss how organisations can influence today’s job applicants to choose you.

The live webinar ‘Why will candidates choose you? How employee advocacy is creating a revolution in talent acquisition’ will take place 3rd July, 4pm (BST), 8am (PT), 11am (ET).

The webinar will discuss who influences the people you’re trying to reach, explore various case studies from Qubist and TMP Worldwide, and how working with employee advocates helps enterprise businesses gain a competitive advantage.

There’s clear evidence to show how a diverse workforce can give companies a competitive advantage, brands are more likely to outperform their competitors by 35% according to research from McKinsey. So, how can brands recruit effectively to ensure they are getting a rich variety of talent?

An employee advocacy platform like Qubist provides bespoke word-of-mouth marketing that delivers significant return in relevant candidates. We’ve had a number of conversations recently where companies are looking to attract a new talent pool – here’s an overview of how introducing a formal employee advocacy programme can help meet this challenge.

Recruitment is undergoing a seismic change as innovative brands embrace employee advocacy to support talent acquisition and employee retention through activating authentic word-of-mouth on social media.

In the new paper, we look at how new tech platforms are driving radical transformation in HR, why employee advocacy is so powerful, and how eight leading brands are working with their best asset: their people.

Attracting and retaining talent has never been more competitive. We're talking to more and more companies looking to create localised strategies to find new ways to win the brightest minds and drive down recruitment costs.

Employee advocacy is an approach that offers a major opportunity. It enables enterprise level businesses to distribute employer branding more authentically. Based on our experience working with leading global brands on employee advocacy, here are key takeaways on how to empower your employees to attract and refer brilliant candidates to join your company.

The cost of replacing one employee stands at £30,614 according to a report by Oxford Economics and Unum. And with competition mounting to secure the brightest minds, companies increasingly need to create localised strategies to find new ways to attract and retain the best talent and drive down recruitment costs.

Sky is one forward-thinking company that is using its employee advocates and networks to secure diverse talent and win a range of awards. Below we take a look at the recruitment challenge facing businesses in 2018 and how Sky is getting the edge.

We can define Employee Advocacy simply as the promotion of an organisation by its staff members. Word-of-mouth marketing by employees isn’t a new thing – friends, family and peers have for a long time helped us create a perception of the business they work in by what they say to us. This may be that their business is innovative, for example, or has strong values or looks after its employees well.

What has changed is the impact of digital on this dynamic. Below we look at the current landscape and how businesses can take advantage of the exciting new area of digital employee advocacy.

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About Qube Media

The Qubist platform and methodology was devised by the advocacy marketing experts at Qube Media Ltd, experts in content marketing and social media since 2003.

In 2017, Qubist made Real Business’s The Future 50 list for 2017. The Future 50 identifies the UK’s most disruptive companies in operation today. Past names such as Songkick, Made.com, Secret Escapes, Funding Circle, Crunch, Gousto and Revolut. The list details businesses where a new approach can cause shockwaves in a dormant industry.