About

Zak Pines is a Moneyball Marketer, which he defines as a data-driven marketing leader closely aligned with sales on driving revenue growth. Zak is the VP, Marketing for Bedrock Data, and has worked in MarTech and marketing automation for nearly two decades.

His MarTech career highlights include developing Omnicom Group’s first marketing automation practice at LiveTechnology in the 2000s, and then later becoming one of the first Marketo services partners in 2010. Zak also developed the first NBA analytics & data mining products for IBM, and ran global demand generation at Ipswitch.

I have also been drawn into LinkedIn publisher as a great way to create engagement with like-interested marketers, these are my posts there.

Why Google Will Buy Marketo - this one connected! 2,463 views, 47 likes & 31 comments - and update nearly 3 years after being posted on 8/24/2017, this prediction is partially met with an announcement of an "alliance" between Google and Marketo