“The makeup is very dreamy slightly gothic inspired, like Carine Roitfeld but a dreamier serious version. We’re doing a thick handsome eyebrow. We’re using 4 crème eye shadows on the lids, a purple, a rust, a chocolate, and a black. We put all the eye colors on the eyelid and underneath the eye and then blend and smoke it out all the way up to the eyebrow and low underneath the eye. Then we do a black eyeliner along the lash line with black mascara just on the top lashes. For the lips we’re using a purple-y red and a chocolate-y red, so two lipsticks mixed together. We dab it on with our fingers so there are no hard edges, we’re softening it so its more like a rich stain. Then there is a bit of contour along the cheek.” – Charlotte Tilbury for MAC

Hair

“It has a structure to it with a bit of a dark side that draws from Salem witches for inspiration. We came out with a look that is very luxurious and texturized. At Moroccan Oil, we stand for sexy, flowing beautiful hair, so we wanted the hair to be very rich and saturated with products. We overlapped the mousse, Morrocan Oil treatment and a little bit of hairspray, so we’re coating the hair with a couple layers of product to get that texture that is needed. We tried to keep it as simple as possible with a little bit of structure. We wanted it to be very flat on the sides, pulled back with volume in the front but then flattened on the top, so a very square shape that has a vamp type feel. The combination of the sexy makeup and the structured hair will make every woman want to look like that. We tried to bring a sort of strength to the woman with a vulnerable side so you see a very sensitive woman. I think we are going to see a lot of the structured square look in the winter.” – Antonio Corral Calero for Moroccan Oil

Nails

“They [Cushnie et Ochs] were inspired by early American settlers and Salem witchcraft so its sort of this repressed woman breaking out. Michelle [Ochs] loves black for the nails, but we wanted to put a bit of gold accent somewhere so we decided to go radical and make the pinky nails gold. We’re using Essie Good as Gold and Licorice, which is a really great black, its thick and gives nice coverage. We also used a ridge filler which fills in all the little imperfections and gives it a nice smooth satin finish. The length and shape is just a short, natural rounded nail.

For Fall, I would like to see nail art continue. I’m hoping that nail jewelry will come back in. We have a girl who pre-decorates press-on nails so its great for girls who have an office job, so you can just wear them for the weekend and really have fun playing around with different styles.” – Pattie Yankee for Essie