Casting call

We've adopted John Key's famous blue plaster cast as the motif for the Sign On campaign and it's catching on. The lads from Huffer took it upon themselves to produce a special range of t-shirts which they're selling through the Warehouse, our ambassadors are wearing blue casts at public events, they're popping up on Facebook profiles and now, curiously, a number of iconic statues around Wellington are also sporting blue arms.

What's next? How would you like to wear the campaign's heart on your sleeve?

Here's a short video explaining how we made our casts and here's our challenge for you.

Make yourself a blue cast - use an old blue sock, blue bandage, the arm of an old blue jumper or the real deal.

Wear it out - to school, work or at play...

Send us a picture of you out and about in your cast (or a local statue or landmark) to , use it for your Facebook profile, stick it on Bebo post it to Flickr (there will be prizes for the most creative!)