TV directors now expect that you’ll Google while you watch

If you’re watching TV, it’s probably not the only screen you’re looking at. Most viewers nowadays are online on some device while they watch, a growing trend that advertisers and networks are trying to take advantage of.

What is interesting in the HBO documentary the article is talking about is that the doc is focused on what I call micro contents, and on the second screen if you like you can get the macro contents, the background, the whole story.

This allows a different kind of storytelling for docs, because second screen contents are useful to give the whole missing details.