4.03.2013

Creative Director and photographer Hedi Slimane's latest print advertising campaign for Saint Laurent features rockers Courtney Love, Marilyn Manson, Kim Gordon and Ariel Pink. Slimane is continuing the edgy rock n'roll look he created for the recently renamed brand (changed from YSL to Saint Laurent last summer) that he began with ads featuring Christopher Owens (shown at the end of this post) last fall.

Apparently, the musicians partially designed their own looks for the shoot. Love, for example, plucked Slimane’s own polka dot scarf when she posed for him in Saint Laurent’s New York photo studio earlier this year. (She also selected a tuxedo jacket, a leather miniskirt, jewelry from Saint Laurent’s Vermeil collection and a bustier dress from what’s known as the permanent collection.) Manson and the California rocker Ariel Pink will appear wearing Saint Laurent’s “L01” leather motorcycle jacket, priced at $4,900 on YSL’s e-shop.

above: The $4900 YSL "L01" Leather Motorcycle jacket

Courtney Love for Saint Laurent:

According to Saint Laurent, the house’s ties to the rock world were cemented in 1971, when the founding couturier dressed Mick Jagger and his wife-to-be Bianca for their nuptials in Saint-Tropez.above: Mick Jagger and wife Bianca, decked out in YSL for their St.Tropez wedding

Slimane revived the tradition during his first stint at YSL in the late Nineties and made it a leitmotif of his fashion career at Dior Homme, dressing rockers including The Libertines, The Kills and Franz Ferdinand over the years.

Marilyn Manson for Saint Laurent:

Since arriving at Saint Laurent last year, he’s already featured Christopher Owens and Beck in Saint Laurent campaigns and tapped musicians including Daft Punk, Ty Segall and Thee Oh Sees for original runway soundtracks.

Kim Gordon for Saint Laurent:

The rock star campaigns are slated to break later this month in Les Inrockuptibles in France, followed by a range of music, art, culture and fashion titles with an indie bent, including Monopol in Germany, Loud and Quiet in the U.K., Parkett in Switzerland and Dazed & Confused in Korea.

Ariel Pink for Saint Laurent:

Earlier Rocker work for the label (September 2012) by Slimane for Saint Laurent included these ads featuring rocker Christopher Owens: