Monday, November 03, 2014

Well, maybe not “loser it” exactly, but certainly lose an
opportunity for improvement.I’m
referring to the opportunity to improve your SEO rankings and the emergence of
user signals as search engine algorithm factors per my recent POV
for DBE.

User signals like click-throughs from search engine results
pages, pages viewed, time on site, etc. are starting to appear in industry
analyses of common attributes among high-ranking websites.SearchMetrics, Moz and Search Engine Land all
now see some correlation between these types of user signals and successful SEO
best practices.Note: none of these are
positing that user signals are more important or influential than relevant
content and/or quality links.

The truth is nobody knows the secret sauce of the reportedly
200+ factors in Google’s indexing recipe/algorithm, though the list of
suspected ingredients has expanded over the years with the addition of social
signals and now user signals.In the
end, Google’s goal is to deliver the most relevant and meaningful results to
its users’ queries and it will extract all the data it can to evaluate where
each website ranks in fulfilling that purpose. Marketers’ SEO initiatives need to integrate
and align as many of these signals as we can to highlight and elevate our websites
above the competition.

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Digital Brand Expressions (DBE) is an Omotenashi-driven, digital marketing agency that delivers success for our clients every day. We partner with middle market companies and brands, providing them strategic, high-touch solutions and anticipatory support for all things digital. Our work includes lots of content marketing, smart website design, real SEO, engaging social media marketing, Web TV storytelling, targeted email marketing, and more. What kind of help does your company need? Reach out and let’s talk.