GMA, ABS-CBN both claim leadership anew

GMA Network Inc. and ABS-CBN Broadcasting Network both claimed leads in television viewership on Wednesday.

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GMA claims that it remains undisputed in Urban Luzon and Mega Manila in terms of total day household audience share for the entire month of June.

This is according to the data from the industry’s more widely recognized ratings service provider Nielsen TV Audience Measurement. For the period June 1 to 30 (June 23 to 30 based on overnight data), GMA claimed that it garnered an average total day audience share of 35.2 percent in Urban Luzon; higher than ABS-CBN’s 32.1 percent by 3.1 points and TV5’s 13.3 percent by 21.9 points. Urban Luzon represents 76 percent of the total urban TV household population in the entire country.

Sixteen out of the 30 top performing programs in Urban Luzon were from GMA with the multiawarded news magazine program Kapuso Mo, Jessica Soho leading the roster of its shows.

Nielsen data also showed that hard-hitting public affairs program Imbestigador, early noontime talk show The Ryzza Mae Show, the country’s longest-running comedy show Bubble Gang, afternoon family drama One Day Isang Araw and the “Koreanovela” Queen and I were popular among audiences in Urban Luzon.

In its bailiwick Mega Manila, where 59 percent of the total urban television households nationwide are found, GMA continues to edge out competition as it posted a 36.4-percent total day audience share average. The Kapuso Network led ABS-CBN by 6 points with 30.4 percent and TV5 by 21.9 points that had only 14.5 percent.

The Gozon-led broadcasting company reaffirmed its leadership in the afternoon block, after increasing its audience share in National Urban Television Audience Measurement ratings, as well as in Urban Luzon and Mega Manila.

ABS-CBN claims
On the other hand, multimedia conglomerate ABS-CBN claimed that it led all TV networks in terms of viewership, as measured by the national TV ratings in June, with a recorded average total day audience share of 43 percent, up by a point from the previous month and 11 points higher than GMA’s 32 percent, according to the data from Kantar Media.

Kantar Media claims to use a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.

ABS-CBN also claimed to continue its winning streak on primetime (6 p.m. to 12 midnight) as Filipinos nationwide tuned in to its news and entertainment programs, enjoying a one-point increase to an average audience share of 47 percent, or 17 points ahead of GMA’s 30 percent.

Primetime is the most important timeblock when most Filipinos watch TV, and where advertisers put a larger chunk of their investment in to reach more consumers efficiently.

ABS-CBN, meanwhile, won in other key territories on total day and earned audience share of 44 percent against GMA’s 34 percent in Balance Luzon (areas in Luzon outside Mega Manila); 51 percent against GMA’s 26 percent in the Visayas and 55 percent versus GMA’s 22 percent in Mindanao.

ABS-CBN earlier reported a net income increase of 66 percent to P508 million in the first quarter of 2013 from P306 million in the same period last year, from strong regular advertising revenues and election-related advertisements.