Overcoming My Personal Roadblocks in the Network Marketing Business

August 8, 2012

There can be a lot of reasons why your network marketing business is not working. Some of the culprits might be easily identified, especially with the help of a network marketing consultant. Others can be anything even as personal as your outlook toward your business.

It is not surprising to find out that some network marketers online have trouble keeping a positive attitude in running their MLM business particularly when they have not seen positive results for a while. Promoting and exposing your business on social networks can be pretty easy but tricky at the same time. Besides, whoever said that online network marketing was a walk in the park clearly never understood the nature of this business.

However, even though promoting your business on the different social channels on the Internet can be tough and challenging, it is also admittedly one of the best ways to go about advertising and getting customers for your business whether you’re marketing globally or locally.

As a network marketing consultant myself, I have gone through the infuriating bits of building a good network marketing business campaign. I have also heard from a number of people who have tried to deal with their social networking problems and those who simply needed a boost.

Different people meet different hurdles but the good thing is that there are always a lot of ways to overcome them. As long as we have the drive to push forward and not give up until we reach our goals, then not everything is lost. Here are some personal roadblocks that you may not have considered looking into:

What If My Problem Is My Personality?

Have you heard of the phrase “Social Media Marketing is a people business?” If not, then it simply means that in order to get people into your business whether as consumers or as prospective partners, you have to be a people person. In short, you have to build a rapport and a relationship beyond being a salesman to a customer.

Unfortunately, it can be said that there are those who just do not have the extroverted personality as others. Some consider themselves lacking the people skills to capitalize on the full potential of the business. If you are experiencing this roadblock, then don’t despair.

Nobody expects you to be like the rest of the other marketers or networkers. In fact, you just might have something that others don’t have whether it is your impeccable art of being funny or your prowess at making things easier to understand. You don’t have to be instantly bubbly or the epitome of being a people person.

The point is that you have to find who you can be to your followers or customers. Just make sure that you are someone they can easily trust, relate and listen to. Remember, the problem is not about what type of personality you have but rather your lack of it.

Tip:Try asking your friends or colleagues about what makes it easier for them to relate or talk to you and then apply it toward your network marketing campaigns.

What if My Problem Is My Workforce?

It is not a secret that most online network marketers hire a couple of people to write some of their content or manage their social networks. In fact, it is a practice done to save time and to cover all possible angles of opportunity. We all have our own private coach, tutor or guru who tells us whether we are on the right track or if we need to change keywords and such.

Unfortunately, there are times when these people are just not delivering the right type of content or substance that we need to advance our ranks in social networks or SEO. Before you start getting angry or firing people on the spot, take a moment to consider what you have done to help them.

Some marketers are so reliant on their ghostwriters or outsourcers that they forget to involve or immerse themselves into their own network marketing campaign. Sometimes we get so caught up that we forget to spell out to them what we want and how we want things to be done. Plus, we also make the mistake of thinking that since they know so much, we should not bother doing our own learning and research. Remember, your workforce will only work as hard as you do.

Tip:You have to constantly provide guidelines, materials and instructions to people who work for your blog, social campaigns and whatnots. Most importantly, you have to know more than what they know to steer your campaign toward the direction you want it to go.

It is often wise to look beyond the technical problems of network marketing business. Yes, we might not be putting the correct headlines or inserting enough keywords to rank on SERPs but these problems are easier to overcome when compared to our “personal” roadblocks in the business.

So, what do you think is your current personal roadblock and how can you manage to overcome it?

P.S. If you need some advice to further your network marketing business, I can help you. Visit this page for more information.

July 1, 2014

Get in touch With Kevin

Kevin K. Lau

Kevin K. Lau is a Network Marketing Business Coach and Social Media Consultant. His business is centered on teaching people how to build an Online Network Marketing Business using Social Media.

Kevin literally spent over $50,000 in research and study to learn and master the art of Internet Marketing and Social Media Marketing so that he could teach people and businesses how to effectively grow their online presence.

Since then, he has personally worked with some of the top gurus in the industry including Mari Smith, Russell Brunson, Jerry Chen, Mike Dillard, Jonathan Budd, Katie Freiling, and many others.