In January at the CES show Olympus announced the C-760UZ camera. Today, during the PMA event in Las Vegas, Olympus presents a little brother or sister if you like; the new CAMEDIA C765 Ultra Zoom camera. Designed for sporting events, travel, nature hikes or any occasion when a more detailed view is important, the new CAMEDIA C-765UZ is the smallest digital camera in the world featuring an optical 10x zoom (as of January 2004). Thanks to its light weight and easy handling, this camera gives the user the flexibility needed to capture the spontaneous details of distant subjects. Using the cameras' movie recording function with sound, the user can also capture the sound that could be so typical of a particular subject. But this 4.0 million pixel model is equal practical for shooting subjects in extreme close-up, as the Super Macro mode lets you shoot from just 3cm away. Outstanding results are guaranteed both through the first class optical system and an optimised image processor, TruePic Turbo, which boosts both image quality and the image processing capabilities even further.

The very bright (f2.8 - 3.7), high quality optical system of the C-765 Ultra Zoom comprises eleven elements arranged in seven groups and includes two aspherical lenses to reduce distortion plus an ED element. The latter is normally only found in pro-level SLR cameras and significantly helps reduce chromatic aberration. This model is not only perfect for distant objects, but also lets the user shoot from just 3cm away to create fascinating macro photos. Great quality prints are assured, even in sizes up to A4. This is achieved by pixel counts of 4 million pixels as well as the improved image processor TruePic Turbo, which perfects photographic quality in terms of sharpness, contrast and colour brilliancy.

The optimised electronic viewfinder with a resolution of 240,000 pixels allows, unlike many optical viewfinders, precise framing of the shot. Furthermore all activated settings are displayed in the electronic viewfinder. The new Ultra Zoom model is versatile enough to match any user's comfort level. In auto mode, it offers point-and-shoot simplicity for flawless picture taking. For those times when creative expression is desired, the aperture priority, shutter priority or full manual settings allow greater control.

For newcomers as well as ambitious amateurs alike, the Olympus CAMEDIA C-765 gives the power of 10x zoom at a reasonable price. The camera, which weighs just 280 grams, has the smallest and lightest 10x Ultra Zoom body in this segment. Offering excellent image quality and a broad range of advanced features, it combines versatility and ease of use in one sleek package. The new Olympus Ultra Zoom will be available from May 2004.