QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2010

Or

¨

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number 000-28018

Yahoo! Inc.

(Exact name of Registrant as specified in its charter)

Delaware

77-0398689

(State or other jurisdiction of

incorporation or organization)

(I.R.S. Employer

Identification No.)

701 First Avenue

Sunnyvale, California 94089

(Address of principal executive offices, including zip code)

Registrants telephone number, including area code: (408) 349-3300

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of large accelerated filer, accelerated filer, and smaller reporting company in Rule 12b-2 of the Exchange Act.

Large accelerated filer

x

Accelerated filer

¨

Non-accelerated filer

¨ (Do not check if a smaller reporting company)

Smaller reporting company

¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act). Yes ¨ No x

Indicate the number of shares outstanding of each of the issuers classes of common stock, as of the latest practicable date.

The Company. Yahoo! Inc. (Yahoo! or the Company) is an innovative technology company that
operates one of the most trafficked Internet destinations in the world and attracts hundreds of millions of users every month through its engaging media, content and communications offerings. Yahoo! connects its users to what matters
to them most, and delivers powerful audience solutions through its unique combination of Science + Art + Scale. To users, Yahoo! provides online properties and services (Yahoo! Properties or Owned and Operated sites). To
advertisers, Yahoo! provides a range of marketing services designed to reach and connect with users of its Owned and Operated sites, as well as with Internet users beyond Yahoo! Properties, through a distribution network of third-party entities
(Affiliates) that have integrated Yahoo!s advertising offerings into their Websites or other offerings (Affiliate sites).

The Company generates revenue by providing marketing services to advertisers across a majority of Yahoo! Properties and Affiliate sites. Additionally, although many of the services the Company provides to
users are free, Yahoo! does charge fees for a range of premium services.

Basis of Presentation. The
condensed consolidated financial statements include the accounts of Yahoo! Inc. and its majority-owned or otherwise controlled subsidiaries. All significant intercompany accounts and transactions have been eliminated. Investments in entities in
which the Company can exercise significant influence, but does not own a majority equity interest or otherwise control, are accounted for using the equity method and are included as investments in equity interests on the condensed consolidated
balance sheets. The Company has included the results of operations of acquired companies from the closing date of the acquisition. Certain prior period amounts have been reclassified to conform to the current period presentation.

The accompanying unaudited condensed consolidated interim financial statements reflect all adjustments, consisting of only normal
recurring items, which, in the opinion of management, are necessary for a fair statement of the results of operations for the periods shown. The results of operations for such periods are not necessarily indicative of the results expected for the
full year or for any future periods.

The preparation of consolidated financial statements in conformity with generally
accepted accounting principles (GAAP) in the United States (U.S.) requires management to make estimates, judgments, and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses and the
related disclosure of contingent assets and liabilities. On a regular basis, the Company evaluates its estimates, including those related to uncollectible receivables, the useful lives of long-lived assets including property and equipment,
investment fair values, stock-based compensation, goodwill and other intangible assets, income taxes, contingencies, and restructuring charges. The Company bases its estimates of the carrying value of certain assets and liabilities on historical
experience and on various other assumptions that are believed to be reasonable under the circumstances, when these carrying values are not readily available from other sources. Actual results may differ from these estimates.

These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and related
notes included in the Companys Annual Report on Form 10-K for the year ended December 31, 2009. Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. GAAP have been
condensed or omitted except for the Companys change in revenue recognition policy pursuant to such rules and regulations. The condensed consolidated balance sheet as of December 31, 2009 was derived from the Companys audited
financial statements for the year ended December 31, 2009, but does not include all disclosures required by U.S. GAAP. However, the Company believes the disclosures are adequate to make the information presented not misleading.

Revenue Recognition. In October 2009, the Financial Accounting Standards Board (FASB) amended the accounting
standard for multiple deliverable revenue arrangements, which provided updated guidance on whether multiple deliverables exist, how deliverables in an arrangement should be separated, and how consideration should be allocated. This standard
eliminates the use of the residual method and will require arrangement consideration to be allocated based on the relative selling price for each deliverable. The selling price for each arrangement deliverable can be established based on vendor
specific objective evidence (VSOE) and third-party evidence (TPE) if VSOE is not available. The new standard provides additional flexibility to utilize an estimate of selling price (ESP) if neither VSOE nor TPE is
available.

The Company elected to early adopt this accounting standard on January 1, 2010 on a prospective basis for
applicable transactions originating or materially modified after December 31, 2009. The adoption of this standard did not have a significant impact on the Companys revenue recognition for multiple deliverable arrangements. Upon adoption,
the selling prices for certain custom advertising solutions may use the best estimate of selling price as provided under the new standard. The adoption of this standard did not have a material impact on the Companys condensed consolidated
financial position, cash flows, or results of operations for the three and nine months ended September 30, 2010.

The
Companys revenue is derived principally from services, which comprise marketing services for advertisers and publishers and offerings to users. The Company classifies this revenue as marketing services and fees.

In all cases,
revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed, and collectability of the related fee is reasonably assured. The Companys arrangements generally do not
include a provision for cancellation, termination, or refunds that would significantly impact revenue recognition.

Marketing
services revenue is generated from several offerings including the display of graphical advertisements (display advertising), the display of text-based links to an advertisers Website (search advertising), listing-based
services, and commerce-based transactions.

The Company recognizes revenue from display advertising on Yahoo! Properties as
impressions are delivered. An impression is delivered when an advertisement appears in pages viewed by users. Arrangements for these services generally have terms of up to one year and in some cases the terms may be up to
three years.

The Company offers customized display advertising solutions to advertisers. These customized display advertising
solutions combine the Companys standard display advertising with customized content, customer insights, and campaign analysis. Due to the unique nature of these products, the Company may not be able to establish selling prices based on
historical stand-alone sales or third party evidence; therefore, the Company may use its best estimate to establish selling prices. The Company establishes best estimates within a range of selling prices considering multiple factors including, but
not limited to, factors such as class of advertiser, size of transaction, seasonality, margin objectives, observed pricing trends, available online inventory, industry pricing strategies, and market conditions. The Company believes the use of the
best estimates of selling price will allow revenue recognition in a manner consistent with the underlying economics of the transaction.

The Company also recognizes revenue from search advertising on Yahoo! Properties. Search advertising revenue is recognized as click-throughs occur. A click-through occurs when a
user clicks on an advertisers search result listing.

Marketing services revenue also includes listings and transaction
revenue. Listings revenue is generated from a variety of consumer and business listings-based services, including classified advertising such as Yahoo! Autos, Yahoo! Real Estate, and other services. The Company recognizes listings revenue when the
services are performed. Transaction revenue is generated from facilitating commercial transactions through Yahoo! Properties, principally from Small Business, Yahoo! Travel and Yahoo! Shopping. The Company recognizes transaction revenue when there
is evidence that qualifying transactions have occurred (for example, when travel arrangements are booked through Yahoo! Travel).

In addition to delivering search and display advertising on Yahoo! Properties, the Company also generates revenue from search and/or display advertising offerings on Affiliate sites. The Company pays
Affiliates for the revenue generated from the display of these advertisements on the Affiliates Websites. These payments are called traffic acquisition costs (TAC). The revenue derived from these arrangements that involve traffic
supplied by Affiliates is reported gross of the payment to Affiliates. This revenue is reported gross due to the fact that the Company is the primary obligor to the advertisers who are the customers of the advertising service.

Fees revenue consists of revenue generated from a variety of consumer and business fee-based services, including Internet broadband
services, royalties received from joint venture partners, and premium mail, as well as services for small businesses. The Company recognizes fees revenue when the services are performed.

The Company accounts for cash consideration given to customers, for which it does not receive a separately identifiable benefit or cannot
reasonably estimate fair value, as a reduction of revenue rather than as an expense. Cash consideration received in an arrangement with a provider may require consideration of classification of amounts received as revenue or a reimbursement of costs
incurred. Additionally, the Company reports revenue for which it is the primary obligor in the arrangement and for which it provided a product or service at the gross amount.

Current deferred revenue is comprised of contractual billings in excess of recognized revenue and payments received in advance of revenue recognition. Long-term deferred revenue includes amounts received
from customers for which services will not be delivered within the next 12 months.

Note 2 BASIC AND DILUTED NET INCOME
ATTRIBUTABLE TO YAHOO! INC. COMMON STOCKHOLDERS PER SHARE

Basic and diluted net income attributable to Yahoo! common
stockholders per share is computed using the weighted average number of common shares outstanding during the period, excluding net income attributable to participating securities (restricted stock awards granted under the Companys 1995 Stock
Plan and restricted stock units granted under the 1996 Directors Stock Plan (the Directors Plan)). Diluted net income per share is computed using the weighted average number of common shares and, if dilutive, potential common
shares outstanding during the period. Potential common shares are calculated using the treasury stock method and consist of unvested restricted stock and shares underlying unvested restricted stock units, the incremental common shares issuable upon
the exercise of stock options, and shares to be purchased under the 1996 Employee Stock Purchase Plan, as amended and restated in June 2009 (the Employee Stock Purchase Plan). The Company calculates potential tax windfalls and shortfalls
by including the impact of pro forma deferred tax assets.

The Company takes into account the effect on consolidated net
income per share of dilutive securities of entities in which the Company holds equity interests that are accounted for using the equity method.

Potentially
dilutive securities representing approximately 87 million and 86 million shares of common stock for the three and nine months ended September 30, 2010, respectively, and 119 million and 126 million shares of common stock for
the three and nine months ended September 30, 2009, respectively, were excluded from the computation of diluted earnings per share for these periods because their effect would have been anti-dilutive.

The following table sets forth the computation of basic and diluted net income per share (in thousands, except per share amounts):

Three Months Ended

Nine Months Ended

September 30,2009

September 30,2010

September 30,2009

September 30,2010

Basic:

Numerator:

Net income attributable to Yahoo! Inc

$

186,093

$

396,131

$

445,038

$

919,643

Less: Net income allocated to participating securities

(166

)

(41

)

(509

)

(156

)

Net income attributable to Yahoo! Inc. common stockholders  basic

$

185,927

$

396,090

$

444,529

$

919,487

Denominator:

Weighted average common shares

1,401,961

1,333,753

1,396,090

1,370,145

Net income attributable to Yahoo! Inc. common stockholders per share  basic

$

0.13

$

0.30

$

0.32

$

0.67

Diluted:

Numerator:

Net income attributable to Yahoo! Inc.

$

186,093

$

396,131

$

445,038

$

919,643

Less: Net income allocated to participating securities

(21

)

(37

)

(47

)

(77

)

Less: Effect of dilutive securities issued by equity investees

(514

)

(653

)

(314

)

(2,018

)

Net income attributable to Yahoo! Inc. common stockholders  diluted

$

185,558

$

395,441

$

444,677

$

917,548

Denominator:

Denominator for basic calculation

1,401,961

1,333,753

1,396,090

1,370,145

Weighted average effect of Yahoo! Inc. dilutive securities:

Restricted stock and restricted stock units

12,746

5,068

11,555

6,236

Stock options and employee stock purchase plan

10,147

4,273

7,575

5,874

Denominator for diluted calculation

1,424,854

1,343,094

1,415,220

1,382,255

Net income attributable to Yahoo! Inc. common stockholders per share  diluted

$

0.13

$

0.29

$

0.31

$

0.66

Note 3 ACQUISITIONS

During the nine months ended September 30, 2010, the Company acquired three companies in transactions which were accounted for as business combinations. The total purchase price for these
acquisitions was $114 million. The total cash consideration of $114 million less cash acquired of $2 million resulted in a net cash outlay of $112 million. Of the purchase price, $75 million was preliminarily allocated to goodwill, $32 million to
amortizable intangible assets, $17 million to tangible assets, $2 million to cash acquired, and $12 million to net assumed liabilities. Goodwill represents the excess of the purchase price over the fair value of the net tangible and intangible
assets acquired and is not deductible for tax purposes. In connection with the acquisitions, the Company issued stock-based awards valued at $9 million, and such amount is being recognized as stock-based compensation expense as the awards vest
over a period of up to four years.

The Companys business combinations completed during the nine months ended
September 30, 2010 did not have a material impact on the Companys condensed consolidated financial statements, and therefore pro forma disclosures have not been presented.

The following table summarizes the Companys investments in equity interests (dollars in thousands):

December 31,2009

September 30,2010

PercentOwnership ofCommon Stock

Alibaba Group

$

2,167,007

$

2,225,928

43

%

Yahoo Japan

1,329,281

1,557,585

35

%

Total

$

3,496,288

$

3,783,513

Equity Investment in Alibaba Group. The investment in Alibaba Group Holding
Limited (Alibaba Group) is accounted for using the equity method, and the total investment, including net tangible assets, identifiable intangible assets and goodwill, is classified as part of investments in equity interests on the
Companys condensed consolidated balance sheets. The Company records its share of the results of Alibaba Group, and its consolidated subsidiaries, and any related amortization expense, one quarter in arrears, within earnings in equity interests
in the condensed consolidated statements of income.

As of September 30, 2010, the difference between the Companys
carrying value of its investment in Alibaba Group and its proportionate share of Alibaba Groups stockholders equity is summarized as follows (in thousands):

The following tables present Alibaba Groups U.S. GAAP condensed financial information, as derived from the Alibaba Group
consolidated financial statements (in thousands):

Three Months Ended

Nine Months Ended

June 30,2009

June 30,2010

June 30,2009

June 30,2010

Operating data:

Revenue

$

194,079

$

348,105

$

503,355

$

903,872

Gross profit

$

142,178

$

259,465

$

360,793

$

679,539

Income (loss) from operations(*)

$

2,756

$

62,570

$

(40,920

)

$

(71,004

)

Net income (loss)

$

19,776

$

50,237

$

(26,683

)

$

(49,975

)

Net income (loss) attributable to Alibaba Group

$

9,555

$

35,917

$

(54,956

)

$

(88,719

)

September 30,2009

June 30,2010

Balance sheet data:

Current assets

$

3,191,097

$

3,968,545

Long-term assets

$

2,308,099

$

2,326,339

Current liabilities

$

1,559,975

$

2,299,311

Long-term liabilities

$

24,082

$

52,363

Non-voting participating redeemable shares

$

1,733

$

768

Noncontrolling interests

$

185,055

$

243,042

(*)

The loss from operations of $71 million for the nine months ended June 30, 2010 is primarily due to Alibaba Groups impairment loss of $192
million on goodwill related to the business that Yahoo! contributed to Alibaba Group. This impairment does not impact Yahoo!s earnings in equity interests as Yahoo!s investment balance related to this contributed business was carried
over at cost and therefore Yahoo! has no basis in the impaired goodwill.

The Company also has commercial
arrangements with Alibaba Group to provide technical, development, and advertising services. For the three and nine months ended September 30, 2009 and 2010, these transactions were not material.

Equity Investment in Yahoo Japan. The investment in Yahoo Japan Corporation (Yahoo Japan) is accounted for
using the equity method, and the total investment, including net tangible assets, identifiable intangible assets and goodwill, is classified as part of investments in equity interests on the Companys condensed consolidated balance sheets. The
Company records its share of the results of Yahoo Japan, and its consolidated subsidiaries, and any related amortization expense, one quarter in arrears, within earnings in equity interests in the condensed consolidated statements of income.

Differences
between U.S. GAAP and accounting principles generally accepted in Japan (Japanese GAAP), the standards by which Yahoo Japans financial statements are prepared, did not materially impact the amounts reflected in the Companys
condensed consolidated financial statements. The Company does, however, make adjustments to the earnings in equity interests line in the condensed consolidated statements of income for any differences between U.S. GAAP and Japanese GAAP.

The fair value of the Companys ownership interest in the common stock of Yahoo Japan, based on the quoted stock price, was
approximately $7 billion as of September 30, 2010.

During the nine months ended September 30, 2009 and 2010, the
Company received cash dividends from Yahoo Japan in the amounts of $26 million and $61 million, net of taxes, respectively, which were recorded as reductions to the Companys investment in Yahoo Japan.

The following tables present summarized financial information derived from Yahoo Japans consolidated financial statements, which
are prepared on the basis of Japanese GAAP. The Company has made adjustments to the Yahoo Japan financial information to address differences between Japanese GAAP and U.S. GAAP that materially impact the summarized financial information below. Due
to these adjustments, the Yahoo Japan summarized financial information presented below is not materially different than such information presented on the basis of U.S. GAAP.

Three Months Ended

Nine Months Ended

June 30,2009

June 30,2010

June 30,2009

June 30,2010

(in thousands)

Operating data:

Revenue

$

776,208

$

854,726

$

2,358,466

$

2,645,443

Gross profit

$

644,205

$

685,605

$

1,983,975

$

2,139,644

Income from operations

$

351,469

$

398,735

$

1,076,054

$

1,230,947

Net income

$

198,090

$

237,492

$

599,376

$

730,296

Net income attributable to Yahoo Japan

$

197,341

$

236,129

$

595,890

$

725,754

September 30,2009

June 30,2010

(in thousands)

Balance sheet data:

Current assets

$

1,599,624

$

2,130,670

Long-term assets

$

2,395,863

$

2,524,217

Current liabilities

$

997,722

$

1,003,322

Long-term liabilities

$

3,556

$

28,964

Noncontrolling interests

$

26,662

$

26,195

Through its
commercial arrangement with Yahoo Japan, the Company provides advertising and search marketing services to Yahoo Japan for a service fee. Under this arrangement, the Company records marketing services revenue from Yahoo Japan for the provision of
search marketing services based on a percentage of advertising revenue earned by Yahoo Japan for the delivery of sponsored search results. In addition, the Company recognizes revenue from license fees received from Yahoo Japan. These arrangements
resulted in revenue of approximately $76 million and $78 million for the three months ended September 30, 2009 and 2010, respectively, and revenue of approximately $224 million and $228 million, respectively, for the nine months ended
September 30, 2009 and 2010. As of December 31, 2009 and September 30, 2010, the Company had a net receivable balance from Yahoo Japan of approximately $41 million and $43 million, respectively.

Note 5 GOODWILL

The Companys goodwill balance was $3.6 billion as of December 31, 2009, of which $2.6 billion was recorded in the Americas
segment, $0.6 billion in the EMEA segment, and $0.4 billion in the Asia Pacific segment. The change in the carrying amount of goodwill for the nine months ended September 30, 2010 was primarily due to the addition of $75 million related to
acquisitions in the Americas segment, foreign currency translation gains of $1 million, a reduction of $19 million related to the allocation of goodwill for the February 2010 sale of Zimbra, Inc., and a reduction of $41 million related to the
allocation of goodwill for the August 2010 sale of HotJobs. As of September 30, 2010, the Companys goodwill balance was $3.7 billion, of which $2.7 billion was recorded in the Americas segment, $0.6 billion in the EMEA segment, and $0.4
billion in the Asia Pacific segment.

Foreign currency translation adjustments, reflecting movement in the currencies of the underlying entities, totaled approximately $17 million as of
September 30, 2010.

For the three months ended September 30, 2009 and 2010, the Company
recognized amortization expense for intangible assets of $39 million and $30 million, respectively, including $29 million in cost of revenue for the three months ended September 30, 2009 and $22 million in cost of revenue for the
three months ended September 30, 2010. For the nine months ended September 30, 2009 and 2010, the Company recognized amortization expense for intangible assets of $145 million and $98 million, respectively, including $116 million in cost
of revenue for the nine months ended September 30, 2009 and $74 million in cost of revenue for the nine months ended September 30, 2010. Based on the current amount of intangibles subject to amortization, the estimated amortization expense
for the remainder of 2010 and each of the succeeding years is as follows: three months ending December 31, 2010: $28 million; 2011: $99 million; 2012: $70 million; 2013: $32 million; 2014: $17 million; and 2015: $3 million.

Note 7 OTHER INCOME, NET

Other income, net is comprised of (in thousands):

Three Months Ended

Nine Months Ended

September 30,2009

September 30,2010

September 30,2009

September 30,2010

Interest and investment income

$

4,822

$

5,489

$

16,310

$

17,669

Gain on sale of marketable equity securities

98,167



164,851



Gain on sale of Zimbra, Inc.







66,130

Gain on sale of HotJobs



186,345



186,345

Other

2,401

(483

)

1,199

20,123

Total other income, net

$

105,390

$

191,351

$

182,360

$

290,267

Interest and investment income consists of income earned from cash in bank accounts and investments made in
marketable debt securities and money market funds.

Gain on sale of marketable equity securities includes gains from sales of
investments in publicly traded companies. In May 2009, the Company sold all of its Gmarket shares for net proceeds of $120 million. The Company recorded a pre-tax gain of $67 million. In September 2009, the Company sold its direct investment in
Alibaba.com for net proceeds of $145 million. The Company recorded a pre-tax gain of $98 million in connection with the Companys sale of its Alibaba.com shares. In February 2010, the Company sold Zimbra, Inc. for net proceeds of $100 million.
The Company recorded a pre-tax gain of $66 million. In August 2010, the Company sold HotJobs for net proceeds of $225 million. The Company recorded a pre-tax gain of $186 million.

Other consists of foreign exchange gains and losses due to re-measurement of monetary assets and liabilities denominated in
non-functional currencies, gains/losses from sales of marketable debt securities and/or investments in privately held companies, and other non-operating items.

Available-for-sale
securities included in cash and cash equivalents on the condensed consolidated balance sheets are not included in the table above as the gross unrealized gains and losses were immaterial for both 2009 and the nine months ended September 30,
2010 as the carrying value approximates fair value because of the short maturity of those instruments.

The contractual
maturities of available-for-sale marketable debt securities were as follows (in thousands):

December 31,2009

September 30,2010

Due within one year

$

2,015,655

$

1,203,850

Due after one year through five years

1,226,919

636,009

Total available-for-sale marketable debt securities

$

3,242,574

$

1,839,859

The following tables show all investments in an unrealized loss position for which an other-than-temporary
impairment has not been recognized and the related gross unrealized losses and fair value, aggregated by investment category and length of time that the individual securities have been in a continuous unrealized loss position (in thousands):

December 31, 2009

Less than 12 Months

12 Months or Greater

Total

FairValue

UnrealizedLoss

FairValue

UnrealizedLoss

FairValue

UnrealizedLoss

Government and agency securities

$

886,657

$

(1,825

)

$



$



$

886,657

$

(1,825

)

Municipal bonds

8,760

(3

)





8,760

(3

)

Corporate debt securities and commercial paper

352,031

(1,298

)





352,031

(1,298

)

Total investments in available-for-sale securities

$

1,247,448

$

(3,126

)

$



$



$

1,247,448

$

(3,126

)

September 30, 2010

Less than 12 Months

12 Months or Greater

Total

FairValue

UnrealizedLoss

FairValue

UnrealizedLoss

FairValue

UnrealizedLoss

Government and agency securities

$

211,690

$

(108

)

$



$



$

211,690

$

(108

)

Corporate debt securities and commercial paper

125,777

(169

)





125,777

(169

)

Corporate equity securities

1,308

(1,289

)





1,308

(1,289

)

Total investments in available-for-sale securities

$

338,775

$

(1,566

)

$



$



$

338,775

$

(1,566

)

The Companys investment portfolio consists of liquid high-quality fixed income government, agency,
municipal, and corporate debt securities, money market funds, and time deposits with financial institutions. Investments in both fixed rate and floating rate interest earning instruments carry a degree of interest rate risk. Fixed rate securities
may have their fair market value adversely impacted due to a rise in interest rates, while floating rate securities may produce less income than expected if interest rates fall. Fixed income securities may have their fair market value adversely
impacted due to a deterioration of the credit quality of the issuer. The longer the term of the securities, the more susceptible they are to changes in market rates. Investments are reviewed periodically to identify possible other-than-temporary
impairment. The Company has no current requirement or intent to sell these securities. The Company expects to recover up to (or beyond) the initial cost of investment for securities held.

The FASBs authoritative guidance on fair value measurements establishes a framework for measuring fair value and requires
disclosures about fair value measurements by establishing a hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for
identical assets or liabilities (Level 1 measurements) and lowest priority to unobservable inputs (Level 3 measurements). The three levels of the fair value hierarchy are described below:

Inputs reflect quoted prices for identical assets or liabilities in markets that are not active; quoted prices for similar assets or liabilities in active markets; inputs other
than quoted prices that are observable for the asset or the liability; or inputs that are derived principally from or corroborated by observable market data by correlation or other means.

Level 3

Unobservable inputs reflecting the Companys own assumptions incorporated in valuation techniques used to determine fair value. These assumptions are required to be
consistent with market participant assumptions that are reasonably available.

The following
table sets forth the financial assets, measured at fair value, by level within the fair value hierarchy as of December 31, 2009 (in thousands):

Fair Value Measurements at Reporting Date Using

Assets

Level 1

Level 2

Total

Money market funds(1)

$

364,602

$



$

364,602

Available-for-sale securities:

Government and agency securities(1)



1,938,608

1,938,608

Municipal bonds(1)



470,031

470,031

Commercial paper and bank certificates of deposit(1)



445,786

445,786

Corporate debt securities(1)



641,104

641,104

Available-for-sale securities at fair value

$

364,602

$

3,495,529

$

3,860,131

Corporate equity securities(2)

2,597



2,597

Total assets at fair value

$

367,199

$

3,495,529

$

3,862,728

(1)

The money market funds, Government and agency securities, municipal bonds, commercial paper and bank certificates of deposit, and corporate debt
securities are classified as part of either cash and cash equivalents or investments in marketable debt securities in the condensed consolidated balance sheets.

(2)

The corporate equity securities are classified as part of other long-term assets in the condensed consolidated balance sheets.

The amount of cash and cash equivalents as of December 31, 2009 includes $658 million in cash
deposited with commercial banks, of which $205 million are time deposits.

The following table sets forth the financial
assets, measured at fair value, by level within the fair value hierarchy as of September 30, 2010 (in thousands):

Fair Value Measurements at Reporting Date Using

Assets

Level 1

Level 2

Total

Money market funds(1)

$

355,474

$



$

355,474

Available-for-sale securities:

Government and agency securities(1)



1,419,802

1,419,802

Municipal bonds(1)



18,497

18,497

Commercial paper and bank certificates of deposit(1)



206,596

206,596

Corporate debt securities(1)



573,715

573,715

Available-for-sale securities at fair value

$

355,474

$

2,218,610

$

2,574,084

Corporate equity securities(2)

1,308



1,308

Total assets at fair value

$

356,782

$

2,218,610

$

2,575,392

(1)

The money market funds, Government and agency securities, municipal bonds, commercial paper and bank certificates of deposit, and corporate debt
securities are classified as part of either cash and cash equivalents or investments in marketable debt securities in the condensed consolidated balance sheets.

(2)

The corporate equity securities are classified as part of other long-term assets in the condensed consolidated balance sheets.

The amount of cash and cash equivalents as of September 30, 2010 includes $881 million in cash
deposited with commercial banks, of which $337 million are time deposits.

The fair values of the Companys Level 1
financial assets are based on quoted market prices of the identical underlying security. The fair values of the Companys Level 2 financial assets are obtained from readily-available pricing sources for the identical underlying security
that may not be actively traded. The Company utilizes a pricing service to assist in obtaining fair value pricing for the majority of this investment portfolio. The Company conducts reviews on a quarterly basis to verify pricing, assess liquidity,
and determine if significant inputs have changed that would impact the fair value hierarchy disclosure. During the nine months ended September 30, 2010, the Company did not make significant transfers between Level 1 and Level 2 assets. As of
December 31, 2009 and September 30, 2010, the Company did not have any significant Level 3 financial assets.

Employee Stock Purchase Plan. As of September 30, 2010, there was $2 million of unamortized stock-based compensation cost related to the Employee Stock Purchase Plan which is expected
to be recognized over a weighted average period of less than two months.

Stock Options. The Companys
1995 Stock Plan, the Directors Plan, and other stock-based award plans assumed through acquisitions are collectively referred to as the Plans. Stock option activity under the Companys Plans for the nine months ended
September 30, 2010 is summarized as follows (in thousands, except per share amounts):

Shares

Weighted AverageExercise Price perShare

Outstanding at December 31, 2009

119,593

$

25.74

Options granted

9,329

$

14.89

Options exercised(*)

(4,912

)

$

9.07

Options expired

(26,575

)

$

38.75

Options cancelled/forfeited

(8,385

)

$

18.29

Outstanding at September 30, 2010

89,050

$

22.34

(*)

The Company issued new shares to satisfy stock option exercises.

As of September 30, 2010, there was $124 million of unrecognized stock-based compensation cost related to unvested stock options
which is expected to be recognized over a weighted average period of 2.1 years.

The Company determines the grant-date
fair value of stock options, including the options granted under the Employee Stock Purchase Plan, using a Black-Scholes model, unless the options are subject to market conditions, in which case the Company uses a Monte Carlo simulation model. The
Monte Carlo simulation model utilizes multiple input variables to estimate the probability that market conditions will be achieved. The following weighted average assumptions were used in determining the fair value of option grants using the
Black-Scholes option pricing model:

Stock Options

Purchase Plan(*)

Three Months Ended

Three Months Ended

September 30,2009

September 30,2010

September 30,2009

September 30,2010

Expected dividend yield

0.0

%

0.0

%

0.0

%

0.0

%

Risk-free interest rate

2.0

%

1.6

%

2.9

%

2.3

%

Expected volatility

41.8

%

36.1

%

58.9

%

68.1

%

Expected life (in years)

4.00

4.5

0.83

0.11

Stock Options

Purchase Plan(*)

Nine Months Ended

Nine Months Ended

September 30,2009

September 30,2010

September 30,2009

September 30,2010

Expected dividend yield

0.0

%

0.0

%

0.0

%

0.0

%

Risk-free interest rate

1.9

%

2.0

%

2.9

%

2.3

%

Expected volatility

49.1

%

34.7

%

61.1

%

68.7

%

Expected life (in years)

4.00

4.5

1.17

0.33

(*)

Assumptions for the Employee Stock Purchase Plan relate to the annual average of the enrollment periods. Enrollment is currently permitted in May and
November of each year.

As of
September 30, 2010, there was $234 million of unrecognized stock-based compensation cost related to unvested restricted stock awards and restricted stock units which is expected to be recognized over a weighted average period of 2.4 years.

During the nine months ended September 30, 2010, 7.7 million shares subject to previously granted restricted stock
awards and restricted stock units vested. A majority of these vested restricted stock awards and restricted stock units were net share settled. The Company withheld 2.8 million shares based upon the Companys closing stock price on the
vesting date to settle the employees minimum statutory obligation for the applicable income and other employment taxes. The Company then remitted cash to the appropriate taxing authorities.

Total payments for the employees tax obligations to the relevant taxing authorities were $44 million for the nine months ended
September 30, 2010 and are reflected as a financing activity within the condensed consolidated statements of cash flows. The payments were used for tax withholdings related to the net share settlements of restricted stock units. The payments
had the effect of share repurchases by the Company as they reduced the number of shares that would have otherwise been issued on the vesting date and were recorded as a reduction of additional paid-in capital.

During the nine months ended September 30, 2009, 9.2 million shares subject to previously granted restricted stock awards and
restricted stock units vested. A majority of these vested restricted stock awards and restricted stock units were net share settled. The Company withheld 3.1 million shares based upon the Companys closing stock price on the vesting date
to settle the employees minimum statutory obligation for the applicable income and other employment taxes. The Company then remitted cash to the appropriate taxing authorities.

Total payments for the employees tax obligations to the relevant taxing authorities were $46 million for the nine months ended
September 30, 2009 and are reflected as a financing activity within the condensed consolidated statements of cash flows. Upon the vesting of shares of certain restricted stock awards, 0.2 million shares were reacquired by the Company to
satisfy the related tax withholding obligations and $3 million was recorded as treasury stock. Payments of $43 million related to the net share settlement of 2.9 million restricted stock units had the effect of share repurchases by the
Company as they reduced the number of shares that would have otherwise been issued on the vesting date and were recorded as a reduction of additional paid-in capital.

Performance-Based Executive Incentive Restricted Stock Units. In February 2009, the Compensation Committee approved long-term performance-based incentive equity awards to
Ms. Bartz and other senior officers, including two types of restricted stock units that vest based on the Companys achievement of certain performance goals. For both types of restricted stock units, the number of shares which ultimately
vest will range from 0 percent to 200 percent of the target amount stated in each executives award agreement based on the performance of the Company relative to the applicable performance target. The first type of restricted stock unit
generally will vest on the third anniversary of the grant date based on the Companys attainment of certain annual financial performance targets as well as the executives continued employment through that vesting date. The annual
financial performance targets are established at the beginning of each fiscal year and, accordingly, the tranche of the award subject to each annual target is treated as a separate annual grant for accounting purposes. The fair value of each of the
2009 tranche and the 2010 tranche of the February 2009 annual financial performance restricted stock unit grant was $3 million. Based on the Companys relative attainment of the 2009 performance target, 75 percent of the target amount of the
2009 tranche shares will vest, provided each executive remains employed through the third anniversary of the grant date. For accounting purposes, the 2009 and 2010 tranches are being recognized as stock-based compensation expense over a three- and
two-year service period, respectively. The second type of restricted stock unit generally will vest following the third anniversary of the grant date based on the Companys attainment of certain levels of total stockholder return relative to
the returns for the NASDAQ 100 Index companies as well as the executives continued employment through that vesting date. The fair value of these restricted stock units is $13 million and is being recognized as stock-based compensation expense
over a three-year service period.

Separately in February 2010, the Compensation Committee approved additional long-term
performance-based incentive equity awards to Ms. Bartz and other senior officers, including two types of restricted stock units that vest based on the Companys achievement of certain performance goals. For both types of restricted stock
units, the number of shares which ultimately vest will range from 0 percent to 200 percent of the target amount stated in each executives award agreement based on the performance of the Company relative to the applicable performance target.
The first type of restricted stock unit generally will vest on the third anniversary of the grant date based on the Companys attainment of certain annual financial performance targets as well as the executives continued employment
through that vesting date. The annual financial performance targets are established at the beginning of each fiscal year and, accordingly, the portion of the award subject to each annual target is treated as a separate annual grant for accounting
purposes. The amount of stock-based compensation recorded for the first type of restricted stock unit will vary depending on the Companys attainment of annual financial performance targets and the completion of the service period. The fair
value of the 2010 tranche of the February 2010 annual financial performance restricted stock unit grant is $4 million and is being recognized as stock-based compensation expense over a three-year service period. The second type of restricted stock
unit generally will vest following the third anniversary of the grant date based on the Companys attainment of certain levels of total stockholder return relative to the returns for the NASDAQ 100 Index companies as well as the
executives continued employment through that vesting date. The fair value of these restricted stock units is $15 million and is being recognized as stock-based compensation expense over a three-year service period.

Stock
Repurchases. On June 24, 2010, the Companys Board of Directors approved a new stock repurchase program. Under the new program, which expires in June 2013, the Company is authorized to repurchase up to $3 billion of its outstanding
shares of common stock from time to time. The repurchases may take place in the open market or in privately negotiated transactions, including derivative transactions, and may be made under a Rule 10b5-1 plan. During the nine months ended
September 30, 2010, the Company repurchased approximately 119 million shares of its common stock at an average price of $14.68 per share for a total of $1,749 million. Of such repurchases, $973 million was under the Companys previous
stock repurchase program approved by the Board of Directors in October 2006, which was exhausted during the third quarter of 2010, and $776 million was under the June 2010 stock repurchase program.

Note 11 COMMITMENTS AND CONTINGENCIES

Lease Commitments. The Company leases office space and data centers under operating lease and capital lease agreements with original lease periods of up to 13 years, expiring
between 2010 and 2019.

During the second quarter of 2010, the Company acquired certain office space for a total of $72
million ($7 million in cash and the assumption of $65 million in debt). In the first quarter of 2010, the property was reclassified from an operating lease to a capital lease as a result of a commitment to purchase the property. Accordingly, in
the second quarter the Company reduced the capital lease obligation for the $7 million cash outlay and reclassified the remaining $65 million as assumed debt in its condensed consolidated balance sheets.

A summary of gross and net lease commitments as of September 30, 2010 is as follows (in millions):

Gross OperatingLeaseCommitments

SubleaseIncome

Net OperatingLeaseCommitments

Three months ending December 31, 2010

$

42

$

(2

)

$

40

Years ending December 31,

2011

160

(9

)

151

2012

131

(7

)

124

2013

110

(6

)

104

2014

88

(6

)

82

2015

69

(4

)

65

Due after 5 years

69

(1

)

68

Total gross and net lease commitments

$

669

$

(35

)

$

634

Capital LeaseCommitment

Three months ending December 31, 2010

$

2

Years ending December 31,

2011

7

2012

7

2013

8

2014

8

2015

8

Due after 5 years

30

Gross lease commitment

$

70

Less: interest

(29

)

Net lease commitment

$

41

Affiliate Commitments. In connection with contracts to provide advertising services to
Affiliates, the Company is obligated to make payments, which represent TAC, to its Affiliates. As of September 30, 2010, these commitments totaled $134 million, of which $37 million will be payable in the remainder of 2010, $87 million will be
payable in 2011, $7 million will be payable in 2012, and $3 million will be payable in 2013.

Intellectual Property Rights. The Company is committed to make certain payments under various intellectual property
arrangements of up to $38 million through 2023.

Other Commitments. In the ordinary course of business, the
Company may provide indemnifications of varying scope and terms to customers, vendors, lessors, joint ventures and business partners, purchasers of assets or subsidiaries and other parties with respect to certain matters, including, but not limited
to, losses arising out of the Companys breach of agreements or representations and warranties made by the Company, services to be provided by the Company, intellectual property infringement claims made by third

parties or, with respect to the sale of assets or a subsidiary, matters related to the Companys conduct of the business and tax matters prior to the sale. In addition, the Company has
entered into indemnification agreements with its directors and certain of its officers that will require the Company, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors
or officers. The Company has also agreed to indemnify certain former officers, directors, and employees of acquired companies in connection with the acquisition of such companies. The Company maintains director and officer insurance, which may cover
certain liabilities arising from its obligation to indemnify its directors and officers, and former directors and officers of acquired companies, in certain circumstances. It is not possible to determine the aggregate maximum potential loss under
these indemnification agreements due to the limited history of prior indemnification claims and the unique facts and circumstances involved in each particular agreement. Such indemnification agreements might not be subject to maximum loss clauses.
Historically, the Company has not incurred material costs as a result of obligations under these agreements and it has not accrued any liabilities related to such indemnification obligations in its condensed consolidated financial statements.

Contingencies. From time to time, third parties assert patent infringement claims against Yahoo!. Currently,
the Company is engaged in lawsuits regarding patent issues and has been notified of other potential patent disputes. In addition, from time to time, the Company is subject to other legal proceedings and claims in the ordinary course of business,
including claims of alleged infringement of trademarks, copyrights, trade secrets, and other intellectual property rights, claims related to employment matters, and a variety of other claims, including claims alleging defamation, invasion of
privacy, or similar claims arising in connection with the Companys e-mail, message boards, photo and video sites, auction sites, shopping services, and other communications and community features.

On July 12, 2001, the first of several purported securities class action lawsuits was filed in the U.S. District Court for the
Southern District of New York against certain underwriters involved in Overture Services Inc.s (Overture) IPO, Overture, and certain of Overtures former officers and directors. The Court consolidated the cases against
Overture. Plaintiffs allege, among other things, violations of the Securities Act of 1933 and the Securities Exchange Act of 1934 (the Exchange Act) involving undisclosed compensation to the underwriters, and improper practices by the
underwriters, and seek unspecified damages. Similar complaints were filed in the same court against numerous public companies that conducted IPOs of their common stock since the mid-1990s. All of these lawsuits were consolidated for pretrial
purposes before Judge Shira Scheindlin. On April 1, 2009, the parties filed a motion with the Court for preliminary approval of a stipulated global settlement. On October 5, 2009, the Court granted class certification and granted final
approval of the settlement and plan of allocation. Notices of appeal by various individuals objecting to the settlement have been filed with the U.S. Court of Appeals for the Second Circuit.

On June 14, 2007, a stockholder derivative action was filed in the U.S. District Court for the Central District of California by
Jill Watkins against members of the Board and selected officers. The complaint filed by the plaintiff alleged breaches of fiduciary duties and corporate waste, similar to the allegations in the former Brodsky/Hacker class action litigation relating
to stock price declines during the period April 2004 to July 2006, and alleged violation of Section 10(b) of the Exchange Act. On July 16, 2009, the plaintiff Watkins voluntarily dismissed the action against all defendants without
prejudice. On July 17, 2009, plaintiff Miguel Leyte-Vidal, who had previously substituted in as plaintiff prior to the dismissal of the federal Watkins action, re-filed a shareholder derivative action in Santa Clara County Superior Court
against members of the Board and selected officers. The Santa Clara County Superior Court derivative action purports to assert causes of action on behalf of the Company for violation of specified provisions of the California Corporations Code, for
breaches of fiduciary duty regarding financial accounting and insider selling and for unjust enrichment. The Court sustained Yahoo!s demurrer, which challenged the sufficiency of the claim. Plaintiff filed an amended complaint on June 21,
2010. The Yahoo! defendants refiled demurrers to the amended complaint on July 23, 2010 and reply briefs were filed on October 15, 2010.

Plaintiff Congregation Beth Aaron voluntarily dismissed an action filed in Santa Clara County Superior Court and on December 3, 2008 re-filed in the U.S. District Court for the Northern District of
California alleging claims for breach of fiduciary duty and corporate waste in connection with Yahoo!s consideration of proposals by Microsoft Corporation to purchase all or a part of Yahoo! in 2008, adoption of severance plans, and the
June 12, 2008 agreement between Google Inc. and Yahoo!. Plaintiff filed an amended complaint on February 20, 2009. The complaint also alleges claims under Section 14(a) of the Exchange Act for alleged false statements or omissions in
Yahoo!s June 9, 2008 proxy statement regarding the severance plans and for control person liability under Section 20(a) of the Exchange Act, and also alleges that the defendants decision to settle similar Microsoft-related
Delaware lawsuits constituted an independent breach of fiduciary duty. The complaint seeks unspecified compensatory damages, injunctive relief, and an award of plaintiffs attorneys fees and costs. On June 15, 2009, the District
Court granted defendants motion to dismiss. Plaintiff appealed, and on October 21, 2010 the U.S. Court of Appeals for the Ninth Circuit affirmed the lower courts dismissal of all of Congregation Beth Aarons claims.

While the outcome of the unsettled matters is currently not determinable, the Company does not believe, based on current knowledge, that
any of the foregoing legal proceedings or claims is likely to have a material adverse effect on its financial position, results of operations, or cash flows. In the event of a determination adverse to Yahoo!, its subsidiaries, directors, or
officers, in these matters, however, the Company may incur substantial monetary liability, and be required to change its business practices. Either of these could have a material adverse effect on the Companys financial position, results of
operations, or cash flows. The Company may also incur substantial expenses in defending against these claims.

The Company manages its business geographically. Through the first quarter of 2010, the primary areas of measurement and
decision-making were the U.S. and International. Beginning in the second quarter of 2010, the business management structure of the Company was redefined along three geographies: Americas, EMEA (Europe, Middle East, and Africa), and Asia Pacific.
Prior period presentations have been updated to conform to the segments currently being used by management to evaluate the operational performance of the Company.

In the Companys Annual Report on Form 10-K for the year ended December 31, 2009, the segment profitability measure reported by the Company was segment operating income before depreciation,
amortization, and stock-based compensation expense. Management no longer uses this measure to evaluate the operational performance of the Companys segments. Beginning in the first quarter of 2010, management relies on an internal reporting
process that provides revenue and direct costs by segment and consolidated income from operations for making decisions related to the evaluation of the financial performance of, and allocating resources to, the Companys segments. Prior period
presentations have been updated to conform to the current profitability measures being used by management to evaluate the financial performance of the Companys segments.

The following tables present summarized information by segment (in thousands):

Three Months Ended

Nine Months Ended

September 30,2009

September 30,2010

September 30,2009

September 30,2010

Revenue by segment:

Americas

$

1,177,504

$

1,146,511

$

3,579,198

$

3,434,739

EMEA

142,571

133,094

439,542

415,432

Asia Pacific

255,324

321,598

709,598

949,371

Total revenue

1,575,399

1,601,203

4,728,338

4,799,542

Direct costs by segment(1):

Americas

456,733

427,575

1,348,083

1,281,631

EMEA

76,216

76,447

245,390

241,068

Asia Pacific

127,420

173,077

361,174

515,673

Global operating costs(2)

514,663

516,101

1,508,524

1,533,714

Restructuring charges, net

16,689

5,758

86,492

20,222

Depreciation and amortization

177,749

161,993

557,062

485,209

Stock-based compensation expense

114,430

51,097

353,676

169,477

Income from operations

$

91,499

$

189,155

$

267,937

$

552,548

(1)

Direct costs for each segment include TAC, other cost of revenue, and other operating expenses that are directly attributable to the segment such as
employee compensation expense (excluding stock-based compensation expense), local sales and marketing expenses, and facilities expenses.

(2)

Global operating costs include product development, service engineering and operations, marketing, customer advocacy, general and administrative, and
other corporate expenses that are managed on a global basis and that are not directly attributable to any particular segment.

The following
table presents revenue for groups of similar services (in thousands):

Three Months Ended

Nine Months Ended

September 30,2009

September 30,2010

September 30,2009

September 30,2010

Marketing services:

Owned and Operated sites

$

851,382

$

876,596

$

2,581,445

$

2,632,467

Affiliate sites

525,966

557,232

1,556,934

1,662,351

Marketing services

1,377,348

1,433,828

4,138,379

4,294,818

Fees

198,051

167,375

589,959

504,724

Total revenue

$

1,575,399

$

1,601,203

$

4,728,338

$

4,799,542

Note 13 INCOME TAXES

The effective tax rates for the three and nine months ended September 30, 2010 were 23 percent and 24 percent, respectively, compared to 39 percent and 41 percent for the same periods in
2009. The effective tax rates for the three and nine months ended September 30, 2010 differ from the statutory federal income tax rate of 35 percent due to the reduction of the Companys reserves for tax uncertainties and the usage of
loss carryforwards to offset the tax on the gains from sales of Zimbra, Inc. and HotJobs. In addition to those recognized benefits, the effective tax rate differs from the statutory rate as a result of several factors, including state taxes, the
effect of non-U.S. operations, and non-deductible stock-based compensation expense. The effective tax rates for the three and nine months ended September 30, 2010 differed from the rates for the same periods in 2009 as a result of the same
factors.

During the quarter ended June 30, 2010, the U.S. Internal Revenue Service (the IRS) completed its
field examination of the Companys 2005 and 2006 tax returns and issued notices of proposed adjustment. The Company reached an agreement with the IRS in connection with several of the adjustments and adjusted its reserves accordingly. There are
other proposed adjustments, including an intercompany transfer pricing matter which could have a significant impact on the Companys tax liability in future years if not resolved favorably, that the Company has not agreed to and is contesting
through the administrative process. During the quarter ended September 30, 2010, the IRS commenced an examination of the Companys 2007 and 2008 tax returns. The Company believes its existing reserves for all tax matters are adequate.
During the quarter ended September 30, 2010, the Company also filed with the IRS amended federal tax returns for its fiscal years 2000 to 2008, to elect foreign tax credits for foreign taxes paid versus the previous election to deduct foreign taxes
from taxable income, reducing income taxes payable by $102 million. The Companys tax provisions for all years had been computed on the basis of foreign tax credits, and differences between book and tax treatment were charged to additional
paid-in capital due to the interaction of stock option deductions and the foreign tax credit computations. Accordingly, the $102 million reduction in income taxes payable has been reflected as a credit to additional paid-in capital.

The Companys gross amount of unrecognized tax benefits as of September 30, 2010 is $634 million, of which $484 million is recorded
on the condensed consolidated balance sheets. In the nine months ended September 30, 2010, the Company reached an agreement with the IRS in connection with several adjustments to prior years tax returns and this agreement resulted in a
reduction to the Companys gross unrecognized tax benefits of $312 million. Of this $312 million reduction in unrecognized tax benefits, $160 million resulted in an effective tax rate benefit during the nine months ended September 30, 2010, of
which $81 million relates to the three months ended March 31, 2010 and $79 million relates to the three months ended September 30, 2010. The reduction to the gross unrecognized tax benefits has been partially offset by increases from current year
tax positions. In total, the gross unrecognized tax benefits as of September 30, 2010 decreased by $260 million from the recorded balance as of December 31, 2009.

The Company is in various stages of the examination and appeals process in connection with all of its tax audits worldwide and it is difficult to determine when these examinations will be settled. In
addition, the Company is working to complete a pre-filing agreement with the IRS for its 2009 U.S. Federal income tax return. As a result of all of the above, it is reasonably possible that over the next twelve-month period the Company may
experience an increase or decrease in its unrecognized tax benefits. It is not possible to determine either the magnitude or range of any increase or decrease at this time.

Note 14 RESTRUCTURING CHARGES, NET

Restructuring charges, net
was comprised of the following (in thousands):

Although the
Company does not allocate restructuring charges to its segments, the amounts of the restructuring charges relating to each segment are presented below.

Q408 Restructuring Plan. During the fourth quarter of 2008, the Company implemented certain cost reduction initiatives, including a workforce reduction and consolidation of certain
real estate facilities. During the three and nine months ended September 30, 2009, the Company incurred total pre-tax cash charges of approximately $13 million and $60 million, respectively, in severance, facility, and other restructuring costs
related to the Q408 restructuring plan. Net charges under the Q408 restructuring plan relating to the Americas segment were $11 million and $57 million for the three and nine months ended September 30, 2009, respectively. Net
charges under the Q408 restructuring plan relating to the EMEA segment were $2 million and $3 million for the three and nine months ended September 30, 2009, respectively. During the three and nine months ended September 30, 2010,
the Company incurred total pre-tax cash charges of approximately $3 million and $17 million, respectively, in facility and other restructuring costs related to the Q408 restructuring plan. Net charges under the Q408 restructuring plan
relating to the Americas segment were $2 million and $16 million for the three and nine months ended September 30, 2010, respectively. Net charges under the Q408 restructuring plan relating to the EMEA segment were $1 million for both the
three and nine months ended September 30, 2010.

Q209 Restructuring Plan. During the second quarter
of 2009, the Company implemented new cost reduction initiatives to further reduce the Companys worldwide workforce by approximately 5 percent. During the three and nine months ended September 30, 2009, the Company incurred total pre-tax
cash charges of approximately $4 million and $35 million in severance and other related costs related to the Q209 restructuring plan. For the nine months ended September 30, 2009, the pre-tax cash charges were offset by an $8 million
reduction related to non-cash stock-based compensation expense reversals for unvested stock awards that were forfeited. Net charges under the Q209 restructuring plan relating to the Americas segment were $3 million and $19 million for the
three and nine months ended September 30, 2009, respectively. Net charges under the Q209 restructuring plan relating to the EMEA segment were $1 million and $7 million for the three and nine months ended September 30, 2009,
respectively. Net charges under the Q209 restructuring plan relating to the Asia Pacific segment were $0 and $1 million for the three and nine months ended September 30, 2009, respectively. During the three and nine months ended
September 30, 2010, the Company incurred insignificant charges related to the Q209 restructuring plan.

Q409 Restructuring Charges. During the fourth quarter of 2009, the Company decided to close one of its EMEA
facilities and began implementation of a workforce realignment at the facility to focus resources on its strategic initiatives. The Company exited the facility in the third quarter of 2010. In connection with the strategic realignment efforts, an
executive of one of the Companys acquired businesses departed. During both the three and nine months ended September 30, 2010, the Company incurred total pre-tax cash charges of $3 million in severance, facility and other related costs
related to the Q409 restructuring charges, consisting of charges related to the EMEA segment.

Restructuring
Accruals. As of December 31, 2009 and September 30, 2010, the aggregate outstanding restructuring liability related to the cost reduction initiatives was $79 million and $61 million, respectively. Of the $61 million restructuring
liability as of September 30, 2010, $7 million relates to employee severance pay expenses which the Company expects to substantially pay out by the end of the second quarter of 2011, and $54 million relates to non-cancelable lease costs which
the Company expects to pay over the terms of the related obligations, which extend to the second quarter of 2017.

The
activity in the Companys restructuring accruals for the nine months ended September 30, 2010 is summarized as follows (in thousands):

Restructuring
accruals by segment consisted of the following (in thousands):

December 31,2009

September 30,2010

Americas

$

52,860

$

46,449

EMEA

25,869

14,341

Asia Pacific

303

66

Total restructuring accruals

$

79,032

$

60,856

Note 15 SEARCH AGREEMENT WITH MICROSOFT CORPORATION

On December 4, 2009, the Company entered into a Search and Advertising Services and Sales Agreement (Search Agreement)
with Microsoft Corporation (Microsoft) under which Microsoft will be the Companys exclusive platform technology provider for algorithmic and paid search services and non-exclusive provider for contextual advertising. The Company
also entered into a License Agreement with Microsoft. Under the License Agreement, Microsoft acquired an exclusive 10-year license to the Companys core search technology and will have the ability to integrate this technology into its existing
Web search platforms. The Company received regulatory clearance from both the U.S. Department of Justice and the European Commission on February 18, 2010 and commenced implementation of the Search Agreement on February 23, 2010. Under the
Search Agreement, the Company will be the exclusive worldwide relationship sales force for both companies premium search advertisers, which include advertisers meeting certain spending or other criteria, advertising agencies that specialize in
or offer search engine marketing services and their clients, and resellers and their clients seeking assistance with their paid search accounts. The term of the Search Agreement is 10 years from February 23, 2010, subject to earlier termination
as provided in the Search Agreement.

During the first five years of the term of the Search Agreement, in the transitioned
markets the Company will be entitled to receive 88 percent of the net revenue generated from Microsofts services on Yahoo! Properties (the Revenue Share Rate) and the Company is also entitled to receive its share (at the Revenue
Share Rate) of the net revenue generated from Microsofts services on Affiliate sites after the Affiliates share of net revenue is deducted. For new Affiliates during the term of the Search Agreement, and for all Affiliates after the
first five years of such term, the Company will receive its share (at the Revenue Share Rate) of the net revenue generated from Microsofts services on Affiliate sites after the Affiliates share of net revenue and certain Microsoft costs
are deducted. On the fifth anniversary of the date of implementation of the Search Agreement, Microsoft will have the option to terminate the Companys sales exclusivity for premium search advertisers. If Microsoft exercises its option, the
Revenue Share Rate will increase to 93 percent for the remainder of the term of the Search Agreement, unless the Company exercises its option to retain the Companys sales exclusivity, in which case the Revenue Share Rate would be reduced to 83
percent for the remainder of the term. If Microsoft does not exercise such option, the Revenue Share Rate will be 90 percent for the remainder of the term of the Search Agreement.

Microsoft has agreed to reimburse the Company for certain transition costs up to an aggregate total of $150 million during the first
three years of the Search Agreement. From February 23, 2010 until the applicable services are fully transitioned to Microsoft, Microsoft will also reimburse the Company for the costs of running its algorithmic and paid search services subject
to specified exclusions and limitations. These search operating cost reimbursements and certain employee retention costs are separate from and in addition to the $150 million of transition cost reimbursement payments.

The global transition of the Companys algorithmic and paid search platforms to Microsoft and migration of its paid search
advertisers and publishers is expected to take up to 24 months from February 2010, when the Company commenced implementation of the Search Agreement, and will be done on a market by market basis. The Company began reflecting reimbursements from
Microsoft for transition costs and the cost of running its algorithmic and paid search services during the quarter ended March 31, 2010. Based on the Companys current levels of revenue and operating expenses, it expects the Search
Agreement, when fully implemented, to have a positive impact on its operating income and to result in capital expenditures savings.

The Companys results for the three and nine months ended September 30, 2010 reflect $81 million and $202 million, respectively, in search operating cost reimbursements from Microsoft under the
Search Agreement. Search operating cost reimbursements will continue until the Company has fully transitioned to Microsofts search platform. As the Company transitions each market, search operating cost reimbursements will decline and the
underlying expenses will be removed from the Companys cost structure.

The Companys results for the three and nine
months ended September 30, 2010 also reflect transition cost reimbursements from Microsoft under the Search Agreement, which were equal to the transition costs of $18 million and $60 million, respectively, incurred by Yahoo! related to the
Search Agreement in the three and nine months ended September 30, 2010. In addition, in the nine months ended September 30, 2010, $43 million was recorded for reimbursement of transition costs incurred in 2009, $15 million for employee
retention costs incurred in 2010, and $5 million for employee retention costs incurred in 2009. The 2009 transition cost reimbursements were recorded in 2010 after regulatory clearance in the U.S. and Europe was received, implementation of the
Search Agreement commenced, and Microsoft became obligated to make such payments. In the future, quarterly transition cost reimbursements are expected to continue to be roughly equal to quarterly transition costs.

Reimbursement
receivables are recorded as the reimbursable costs are incurred and are applied against the operating expense categories in which the costs were incurred. As of September 30, 2010, a total of $325 million of reimbursable expenses had been
incurred by the Company related to the Search Agreement. Of that amount, $281 million had been received from Microsoft and $44 million was classified as part of prepaid expenses and other current assets on the Companys condensed consolidated
balance sheets as of September 30, 2010.

Managements Discussion and Analysis of Financial Condition and Results of Operations

Forward-Looking Statements

In addition to current and historical information, this Quarterly Report on Form 10-Q (Report) contains forward-looking statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements relate to our future operations, prospects, potential products, services, developments, and business strategies. These statements can, in some cases, be identified by the use of terms such as may,
will, should, could, would, intend, expect, plan, anticipate, believe, estimate, predict, project,
potential, or continue or the negative of such terms or other comparable terminology. This Report includes, among others, forward-looking statements regarding our:



expectations about revenue for marketing services and fees;



expectations about growth in users;



expectations about cost of revenue and operating expenses;



expectations about the amount of unrecognized tax benefits and the adequacy of our existing tax reserves;



anticipated capital expenditures;



expectations about the implementation and the financial and operational impacts of our search agreement with Microsoft;



impact of recent acquisitions on our business and evaluation of, and expectations for, possible acquisitions of, or investments in, businesses,
products, and technologies; and

These statements involve certain known and unknown risks and uncertainties that could cause
our actual results to differ materially from those expressed or implied in our forward-looking statements. Such risks and uncertainties include, among others, those listed in Part II, Item 1A. Risk Factors of this Report. We do
not intend, and undertake no obligation, to update any of our forward-looking statements after the date of this Report to reflect actual results or future events or circumstances.

Overview

Yahoo! Inc., together with its consolidated subsidiaries (Yahoo!, the Company, we, us, or our), is an innovative technology company that
operates one of the most trafficked Internet destinations in the world and attracts hundreds of millions of users every month through its engaging media, content and communications offerings. Yahoo! connects its users to what matters
to them most, and delivers powerful audience solutions through its unique combination of Science + Art + Scale. To users, we provide online properties and services (Yahoo! Properties or our Owned and Operated sites). To
advertisers, we provide a range of marketing services designed to reach and connect with users of our Owned and Operated sites, as well as with Internet users beyond Yahoo! Properties, through a distribution network of third-party entities (our
Affiliates) that have integrated our advertising offerings into their Websites or other offerings (Affiliate sites). We believe that our marketing services enable advertisers to deliver highly relevant marketing messages to
their target audiences.

We generate revenue by providing marketing services to advertisers across a majority of Yahoo!
Properties and Affiliate sites. Our marketing services offerings include the display of graphical advertisements (display advertising), the display of text-based links to an advertisers Website (search advertising),
listing-based services, and commerce-based transactions. Additionally, although many of the services we provide to users are free, we charge fees for a range of premium services.

Our offerings to users on Yahoo! Properties currently fall into four categories: Integrated Consumer Experiences, Applications
(Communications and Communities), Search, and Media Products and Solutions. The majority of our offerings are available in more than 25 languages. We manage and measure our business geographically, principally in the Americas, EMEA (Europe, Middle
East, and Africa) and Asia Pacific.

As used below, Page Views is defined as our internal estimate of the
total number of Web pages viewed by users on Owned and Operated sites. Search is defined as an online search query that may yield Internet search results ranked and sorted based on relevance to the users search query.
Sponsored search results are a subset of the overall search results and provide links to paying advertisers Web pages. A click-through occurs when a user clicks on an advertisers link.

Our revenue increased 2
percent for both the three and nine months ended September 30, 2010, compared to the same periods in 2009. This can be attributed to an increase in our marketing services revenue, offset by a decrease in our fees revenue. The increase in income
from operations of $98 million and $285 million for the three and nine months ended September 30, 2010, respectively, reflects a slight increase in revenue, offset by a decrease in operating expenses of $44 million and $161 million for the
three and nine months ended September 30, 2010, respectively, compared to the same periods in 2009. The decrease in operating expenses is primarily attributable to decreases in stock-based compensation expense, depreciation and amortization
expenses, and restructuring charges, as well as the effects of the cost savings resulting from our arrangement with Microsoft, offset by increased marketing expenses.

Cash generated by operating activities is a measure of the cash productivity of our business model. Our operating activities in the nine months ended September 30, 2010 generated adequate cash to
meet our operating needs. Cash provided by investing activities in the nine months ended September 30, 2010 included net proceeds from sales, maturities, and purchases of marketable debt securities of $1,367 million and proceeds from the sales
of divested businesses of $325 million, offset by net capital expenditures of $467 million and $112 million, net used for acquisitions. Cash used in financing activities included $1,749 million used in the direct repurchase of common stock and $44
million used for tax withholding payments related to the net share settlements of restricted stock units and tax withholding-related reacquisition of shares of restricted stock, offset by $100 million in proceeds from employee option exercises and
employee stock purchases.

Search Agreement with Microsoft Corporation

Our results for the three and nine months ended September 30, 2010 reflect $81 million and $202 million, respectively, in search
operating cost reimbursements from Microsoft under our Search and Advertising Services and Sales Agreement (Search Agreement). Search operating cost reimbursements and cost savings are expected to continue in the fourth quarter of 2010
at an estimated rate of $75 to $85 million. Search operating cost reimbursements will continue until we have fully transitioned to Microsofts search platform. The global transition of the algorithmic and paid search platforms to Microsoft and
migration of paid search advertisers and publishers is expected to take up to 24 months from February 23, 2010, the date we began implementing the Search Agreement, and will be done on a market by market basis. Algorithmic and paid search has
been transitioned to the Microsoft platform in the United States and Canada, and we continue to transition algorithmic and paid search in other markets. As we transition each market, search operating cost reimbursements will decline and the
underlying expenses will be removed from our cost structure.

Our results for the three and nine months ended
September 30, 2010 also reflect transition cost reimbursements from Microsoft under the Search Agreement, which were equal to the transition costs of $18 million and $60 million, respectively, incurred by Yahoo! related to the Search Agreement
in the three and nine months ended September 30, 2010. In addition, in the nine months ended September 30, 2010, we recorded $43 million for reimbursement of transition costs incurred in 2009, $15 million for employee retention costs
incurred in 2010, and $5 million for employee retention costs incurred in 2009. The 2009 transition cost reimbursements were recorded in 2010 after regulatory clearance in the U.S. and Europe was received, implementation of the Search Agreement
commenced, and Microsoft became obligated to make such payments. In the fourth quarter of 2010, quarterly transition cost reimbursements are expected to continue to be roughly equal to quarterly transition costs.

We record receivables for the reimbursements as costs are incurred and apply them against the operating expense categories in which the
costs were incurred. As of September 30, 2010, we had incurred a total of $325 million of reimbursable expenses related to the Search Agreement. Of that amount, $281 million had been received from Microsoft, and $44 million was classified as
part of prepaid expenses and other current assets on our condensed consolidated balance sheets as of September 30, 2010. The $44 million of reimbursements were received during the fourth quarter.

During the first five
years of the Search Agreement, in transitioned markets Yahoo! is entitled to receive 88 percent of the net revenue generated from Microsofts services on Yahoo! Properties and Yahoo! is also entitled to receive 88 percent of the net
revenue generated from Microsofts services on Affiliate sites after the Affiliates share of net revenue is deducted. In the transitioned markets, we will report GAAP revenue received under the Search Agreement on a net basis, after
traffic acquisition costs (TAC) to search partners and the revenue share to Microsoft, rather than on a gross basis. As a result of the required change in revenue presentation and this expected revenue share with Microsoft, our revenue
and TAC for the fourth quarter is expected to be lower than it otherwise would have been by approximately $210 million and $180 million, respectively. However, based on our current levels of revenue and operating expenses, we expect the Search
Agreement, when fully implemented, to have a positive impact on our operating income and to result in capital expenditures savings.

See Note 15  Search Agreement with Microsoft Corporation in the Notes to the condensed consolidated financial statements for additional information.

Results of Operations

Revenue. Revenue by groups of similar services was as follows (dollars in thousands):

Three Months Ended September 30,

Percent

Nine Months Ended September 30,

Percent

2009

(*)

2010

(*)

Change

2009

(*)

2010

(*)

Change

Marketing services:

Owned and Operated sites

$

851,382

54

%

$

876,596

55

%

3

%

$

2,581,445

55

%

$

2,632,467

55

%

2

%

Affiliate sites

525,966

33

%

557,232

35

%

6

%

1,556,934

33

%

1,662,351

34

%

7

%

Marketing services

1,377,348

87

%

1,433,828

90

%

4

%

4,138,379

88

%

4,294,818

89

%

4

%

Fees

198,051

13

%

167,375

10

%

(15

)%

589,959

12

%

504,724

11

%

(14

)%

Total revenue

$

1,575,399

100

%

$

1,601,203

100

%

2

%

$

4,728,338

100

%

$

4,799,542

100

%

2

%

(*)

Percent of total revenue.

We generate marketing services revenue principally from display advertising on Owned and Operated sites and from search advertising. We also receive revenue for click-throughs on content match links
(advertising in the form of contextually relevant advertiser links) on Owned and Operated and Affiliate sites and display advertising on Affiliate sites. The net revenue and related volume metrics from these additional sources are not currently
material and are excluded from the discussion and calculation of average revenue per Page View on Owned and Operated sites and average revenue per search on Affiliate sites that follows.

We currently expect revenue to decrease for the three months ending December 31, 2010, as compared to the three months ended
December 31, 2009. The decrease is attributable to several factors associated with the transition of algorithmic and paid search results to Microsoft in the U.S. and Canada, including the required change in GAAP revenue presentation for
transitioned markets from a gross to a net (after TAC) basis, the revenue share with Microsoft in transitioned markets, and several impacts related to the transition that are expected to be short-term in nature. Additionally, other efforts
undertaken by the Company, including the discontinuance of our paid inclusion search product as part of our advertising quality initiatives, the divestitures and outsourcing of non-core businesses and offerings, as well as changes in certain of our
broadband access partnerships from being fee-paying user based to other fee structures such as fixed fee, are also among the factors expected to contribute to the decrease in revenues.

Marketing Services Revenue from Owned and Operated Sites. Marketing services revenue from Owned and Operated sites for
the three and nine months ended September 30, 2010 increased by 3 percent and 2 percent, respectively, compared to the same periods in 2009. The primary components of our marketing services revenue from Owned and Operated sites are search
and display advertising. For the three and nine months ended September 30, 2010, revenue from display advertising on Owned and Operated sites increased 17 percent and 18 percent, respectively, compared to the same periods in 2009. For the
three and nine months ended September 30, 2010, revenue from search advertising on Owned and Operated sites decreased 7 percent and 10 percent, respectively, compared to the same periods in 2009. Increased advertising spending in display
and a shift towards higher-yielding display inventory have resulted in increased display revenue. Search advertising revenue decreased primarily due to the impact of discontinuing our paid inclusion search product as part of our advertising quality
initiatives.

We periodically review and refine our methodology for monitoring, gathering, and counting Page Views to
more accurately reflect the total number of Web pages viewed by users on Yahoo! Properties. Based on this process, from time to time we update our methodology to exclude from the count of Page Views interactions with our servers that we
determine or believe are not the result of user visits to our Owned and Operated sites. For the three and nine months ended September 30, 2010, Page Views decreased 4 percent and 3 percent, respectively, and revenue per Page View
increased 7 percent and 5 percent, respectively, compared to the same periods in 2009.

Marketing Services Revenue
from Affiliate Sites. Marketing services revenue from Affiliate sites for the three and nine months ended September 30, 2010 increased 6 percent and 7 percent, respectively, compared to the same periods in 2009. The number of
searches on Affiliate sites decreased by approximately 6 percent and remained flat, respectively, for the three and nine months ended September 30, 2010, compared to the same periods in 2009. The increase in revenue is primarily attributed to
the impact of foreign exchange rate fluctuations in the Asia Pacific segment, a new Affiliate in the Asia Pacific segment added in the fourth quarter of 2009, and increased revenue per search, offset slightly by declining search volume. The average
revenue per search on our Affiliate sites increased by 12 percent and 8 percent for the three and nine months ended September 30, 2010, respectively, compared to the same periods in 2009.

Fees
Revenue. Our fees revenue consists of revenue generated from a variety of consumer and business fee-based services, including Internet broadband services, royalties received from joint venture partners, and premium mail, as well as
services for small businesses. Fees revenue for the three and nine months ended September 30, 2010 decreased by 15 percent and 14 percent, respectively, compared to the same periods in 2009. The decrease in fees revenue is primarily attributed
to changes in certain of our broadband access partnerships, from being fee-paying user based to other fee structures such as fixed fee. In addition, revenue from other premium services has declined year-over-year as we continue to outsource various
offerings.

Costs and Expenses. Operating costs and expenses consist of cost of revenue, sales and
marketing, product development, general and administrative, amortization of intangible assets, and restructuring charges, net. Cost of revenue consists of TAC, Internet connection charges, and other expenses associated with the production and usage
of Yahoo! Properties, including amortization of acquired intellectual property rights and developed technology.

For additional information about stock-based compensation, see Note 10Stockholders
Equity and Employee Benefits in the Notes to the condensed consolidated financial statements as well as Critical Accounting Policies and Estimates in our Annual Report on Form 10-K for the year ended December 31, 2009 under
the caption Managements Discussion and Analysis of Financial Condition and Results of Operations.

Traffic
Acquisition Costs. TAC consists of payments made to Affiliates and payments made to companies that direct consumer and business traffic to Yahoo! Properties. We enter into agreements of varying duration that involve TAC. There are
generally three economic structures of the Affiliate agreements: fixed payments based on a guaranteed minimum amount of traffic delivered, which often carry reciprocal performance guarantees from the Affiliate; variable payments based on a
percentage of our revenue or based on a certain metric, such as number of searches or paid clicks; or a combination of the two. We expense TAC under two different methods. Agreements with fixed payments are expensed ratably over the term the fixed
payment covers, and agreements based on a percentage of revenue, number of paid introductions, number of searches, or other metrics are expensed based on the volume of the underlying activity or revenue multiplied by the agreed-upon price or rate.

The changes in
operating costs and expenses for the three months ended September 30, 2010 compared to the three months ended September 30, 2009 are comprised of the following (in thousands):

Compensation

InformationTechnology

Depreciation
andAmortization

Facilities

TAC

Other

Total

Cost of revenue

$

(13,884

)

$

(23,905

)

$

(13,655

)

$

(224

)

$

32,813

$

(9,289

)

$

(28,144

)

Sales and marketing

9,121

(756

)

(528

)

(2,088

)



28,846

34,595

Product development

(35,016

)

894

2,284

(5,897

)



764

(36,971

)

General and administrative

(16,659

)

(91

)

(299

)

796



(12,352

)

(28,605

)

Amortization of intangibles





(1,796

)







(1,796

)

Restructuring charges, net











(10,931

)

(10,931

)

Total

$

(56,438

)

$

(23,858

)

$

(13,994

)

$

(7,413

)

$

32,813

$

(2,962

)

$

(71,852

)

The changes in operating costs and expenses for the nine months ended September 30, 2010 compared to
the nine months ended September 30, 2009 are comprised of the following (in thousands):

Compensation

InformationTechnology

Depreciation
andAmortization

Facilities

TAC

Other

Total

Cost of revenue

$

(22,609

)

$

(64,190

)

$

(68,451

)

$

1,799

$

112,246

$

(11,025

)

$

(52,230

)

Sales and marketing

5,473

(1,768

)

(388

)

(8,463

)



83,249

78,103

Product development

(101,895

)

14,513

2,836

(12,572

)



(2,665

)

(99,783

)

General and administrative

(34,267

)

(239

)

(1,119

)

5,606



(38,474

)

(68,493

)

Amortization of intangibles





(4,734

)







(4,734

)

Restructuring charges, net











(66,270

)

(66,270

)

Total

$

(153,298

)

$

(51,684

)

$

(71,856

)

$

(13,630

)

$

112,246

$

(35,185

)

$

(213,407

)

Compensation Expense. Total compensation expense decreased $56 million and $153 million for the three
and nine months ended September 30, 2010, respectively, compared to the same periods in 2009. The declines were primarily driven by a decrease in stock-based compensation expense due to recent grants having a lower grant date fair value than
grants currently vesting. The decline in stock-based compensation expense was partially offset by increased salaries and wages from increased headcount, primarily in the product development and sales and marketing functions. In addition, for the
three and nine months ended September 30, 2010 we recorded reimbursements from Microsoft of $39 million and $161 million, respectively, for employee costs, for which there were no similar reimbursements in the same periods of 2009. For the
three and nine months ended September 30, 2010, the net impact of the reimbursements by Microsoft for our cost of running search was a reduction in compensation expense of $27 million and $97 million, respectively, compared to the same periods
of 2009.

Information Technology. Information technology expense decreased $24 million and $52 million for the three
and nine months ended September 30, 2010, respectively, compared to the same periods in 2009. The declines for the three and nine months ended September 30, 2010 were primarily due to reimbursements recorded from Microsoft of $27 million
and $68 million, respectively, for information technology costs, for which there were no similar reimbursements in the same periods of 2009. For the three and nine months ended September 30, 2010, the net impact of the reimbursements by
Microsoft for our cost of running search was a reduction in information technology expense of $27 million and $68 million, respectively, compared to the same periods of 2009.

Depreciation and Amortization. Depreciation and amortization expense decreased $14 million and $72 million for the three and nine months ended September 30, 2010, respectively, compared to the
same periods in 2009. The decreases were due to decreased amortization expense for fully amortized intangible assets acquired in prior years. In addition, for the three and nine months ended September 30, 2010 we recorded reimbursements from
Microsoft of $8 million and $18 million, respectively, for depreciation and amortization costs, for which there were no similar reimbursements in the same periods of 2009. For the three and nine months ended September 30, 2010, the net impact
of the reimbursements by Microsoft for our cost of running search was a reduction in depreciation and amortization expense of $8 million and $18 million, respectively, compared to the same periods of 2009.

TAC. TAC increased $33 million and $112 million for the three and nine months ended September 30, 2010, respectively,
compared to the same periods in 2009. The increase for the three months ended September 30, 2010 was primarily driven by a new Affiliate in the Asia Pacific segment added in the fourth quarter of 2009 and increases in revenue from Affiliate
sites. The increase for the nine months ended September 30, 2010 was due to the factors noted above as well as the impact of foreign exchange rates.

Facilities and Other Expenses. Facilities and other expenses decreased $10 million for the three months ended September 30, 2010, compared to the same period in 2009 mainly due to a
decrease in restructuring charges of $11 million, decreased content costs of $5 million, and decreased third-party service provider expenses of $5 million, offset by increased marketing expenses of $19 million. Facilities and other expenses
decreased $49 million for the nine months ended September 30, 2010, compared to the same period in 2009 mainly due to a decrease in restructuring charges of $66 million and decreased third-party service provider expenses of $35 million,
offset by increased marketing expenses of $74 million and increased travel and entertainment expenses of $10 million.

Marketing-related
expenses increased due to additional marketing advertising campaigns including our global branding campaign during the three and nine months ended September 30, 2010, compared to the same periods in 2009. Third-party service-provider expenses
decreased primarily due to lower advisory and consulting costs. In addition, for the three and nine months ended September 30, 2010, we recorded total cost reimbursements from Microsoft of $25 million and $78 million, respectively, for other
costs, for which there were no similar reimbursements in the same periods of 2009. For the three and nine months ended September 30, 2010, the net impact of the reimbursements by Microsoft for our cost of running search was a reduction in
facilities and other expenses of $19 million and $62 million, respectively, compared to the same periods of 2009.

We
currently expect our operating costs to decrease for the three months ending December 31, 2010, compared to the same period of 2009, due to declines in marketing expenses and stock-based compensation expense.

Restructuring Charges, Net. Restructuring charges, net was comprised of the following (in thousands):

Three Months Ended

Nine Months Ended

September 30,2009

September 30,2010

September 30,2009

September 30,2010

Employee severance pay and related costs

$

3,505

$

(215

)

$

35,703

$

735

Non-cancelable lease, contract termination, and other charges

13,184

5,973

58,389

19,487

Sub-total before reversal of stock-based compensation expense

16,689

5,758

94,092

20,222

Reversal of stock-based compensation expense for forfeitures





(7,600

)



Restructuring charges, net

$

16,689

$

5,758

$

86,492

$

20,222

Although we do not allocate restructuring charges to the segments, the amounts of the restructuring charges
relating to each segment are presented below.

Q408 Restructuring Plan. During the fourth quarter of 2008, we
implemented certain cost reduction initiatives, including a workforce reduction and consolidation of certain real estate facilities. During the three and nine months ended September 30, 2009, we incurred total pre-tax cash charges of
approximately $13 million and $60 million, respectively, in severance, facility, and other restructuring costs related to the Q408 restructuring plan. Net charges under the Q408 restructuring plan relating to the Americas segment were
$11 million and $57 million for the three and nine months ended September 30, 2009, respectively. Net charges under the Q408 restructuring plan relating to the EMEA segment were $2 million and $3 million for the three and nine months
ended September 30, 2009, respectively. During the three and nine months ended September 30, 2010, we incurred total pre-tax cash charges of approximately $3 million and $17 million, respectively, in facility and other restructuring costs
related to the Q408 restructuring plan. Net charges under the Q408 restructuring plan relating to the Americas segment were $2 million and $16 million for the three and nine months ended September 30, 2010, respectively. Net charges
under the Q408 restructuring plan relating to the EMEA segment were $1 million for both the three and nine months ended September 30, 2010. As of September 30, 2010, the aggregate outstanding restructuring liability related to the
Q408 restructuring plan was $52 million, most of which relates to non-cancelable lease costs that we expect to pay over the lease terms of the related obligations, which end by the second quarter of 2017.

Q209 Restructuring Plan. During the second quarter of 2009, we implemented new cost reduction initiatives to further reduce
our worldwide workforce by approximately 5 percent. During the three and nine months ended September 30, 2009, we incurred total pre-tax cash charges of approximately $4 million and $35 million, respectively, in severance and other related
costs related to the Q209 restructuring plan. For the nine months ended September 30, 2009, the pre-tax cash charges were offset by an $8 million reduction related to non-cash stock-based compensation expense reversals for unvested
stock awards that were forfeited. Net charges under the Q209 restructuring plan relating to the Americas segment were $3 million and $19 million for the three and nine months ended September 30, 2009, respectively. Net charges under the
Q209 restructuring plan relating to the EMEA segment were $1 million and $7 million for the three and nine months ended September 30, 2009, respectively. Net charges under the Q209 restructuring plan relating to the Asia Pacific
segment were $0 and $1 million for the three and nine months ended September 30, 2009, respectively. During the three and nine months ended September 30, 2010, we incurred insignificant charges related to the Q209 restructuring plan.
As of September 30, 2010, the aggregate outstanding restructuring liability related to the Q209 restructuring plan was $1 million, which we expect to pay out by the second quarter of 2011.

Q409 Restructuring Charges. During the fourth quarter of 2009, we decided to close one of our EMEA facilities and began
implementation of a workforce realignment at the facility to focus resources on our strategic initiatives. We exited the facility in the third quarter of 2010. In connection with the strategic realignment efforts, an executive of one of our acquired
businesses departed. During both the three and nine months ended September 30, 2010, we incurred total pre-tax cash charges of $3 million in severance, facility and other related costs related to the Q409 restructuring charges, consisting
of charges mainly related to the EMEA segment. As of September 30, 2010, the aggregate outstanding restructuring liability related to the Q409 restructuring charges was $8 million, which we expect to pay out by the second quarter of 2011.

In addition to the charges described above, we currently expect to incur future charges of approximately $18 million to $26
million primarily related to non-cancelable operating costs and accretion related to exited facilities identified as part of the Q408 restructuring plan, of which $17 million to $23 million relates to the Americas segment, $1 million to $3
million relates to the EMEA segment, and no charge relates to the Asia Pacific segment. The future charges are expected to be recorded primarily in the fourth quarter of 2010 and 2011.

Our restructuring
charges for excess lease facilities are highly dependent upon estimated amounts of sublease income. Time required to market and obtain a subtenant or to terminate lease obligations varies considerably with commercial real estate market conditions in
certain geographies. Our restructuring charges represent the best estimate of the fair value of the obligations we expect to incur and could be subject to adjustment as market conditions change and sublease agreements are signed through fiscal 2017.
Refer to Note 14  Restructuring charges, net in the Notes to the condensed consolidated financial statements for additional information.

Other Income, Net. Other income, net was as follows (in thousands):

Three Months Ended September 30,

DollarChange

Nine Months Ended September 30,

DollarChange

2009

2010

2009

2010

Interest and investment income

$

4,822

$

5,489

$

667

$

16,310

$

17,669

$

1,359

Gain on sale of marketable equity securities

98,167



(98,167

)

164,851



(164,851

)

Gain on sale of Zimbra, Inc.









66,130

66,130

Gain on sale of HotJobs



186,345

186,345



186,345

186,345

Other

2,401

(483

)

(2,884

)

1,199

20,123

18,924

Total other income, net

$

105,390

$

191,351

$

85,961

$

182,360

$

290,267

$

107,907

In February 2010, we sold Zimbra, Inc., for net proceeds of $100 million. We recorded a pre-tax gain of $66
million. In August 2010, we sold HotJobs for net proceeds of $225 million. We recorded a pre-tax gain of $186 million. In May 2009, we tendered all of our Gmarket shares for net proceeds of $120 million. We recorded a pre-tax gain of $67 million. In
September 2009, we sold our direct investment in Alibaba.com for net proceeds of $145 million. We recorded a pre-tax gain of $98 million. Other consists of foreign exchange gains and losses due to re-measurement of monetary assets and liabilities
denominated in non-functional currencies and other non-operating items.

Other income, net may fluctuate in future periods due
to realized gains and losses on investments, other than temporary impairments of investments, changes in our average investment balances, and changes in interest and foreign currency exchange rates.

Income Taxes. The effective tax rates for the three and nine months ended September 30, 2010 were 23 percent and
24 percent, respectively, compared to 39 percent and 41 percent for the same periods in 2009. The effective tax rate for the three and nine months ended September 30, 2010 differs from the statutory federal income tax rate of 35
percent due to the reduction of our reserves for tax uncertainties and the usage of loss carryforwards to offset the tax on the gain from the sale of Zimbra, Inc. and HotJobs. In addition to those recognized benefits, the effective tax rate differs
from the statutory rate as a result of several factors, including state taxes, the effect of non-U.S. operations, and non-deductible stock-based compensation expense. The effective tax rate for the three and nine months ended September 30, 2010
was lower than the rate for the same periods in 2009 as a result of the same factors.

Our gross amount of unrecognized tax
benefits as of September 30, 2010 is $634 million, of which $484 million is recorded on the condensed consolidated balance sheets. In the nine months ended September 30, 2010, we reached an agreement with the IRS in connection with several
adjustments to prior years tax returns and this agreement resulted in a reduction to our gross unrecognized tax benefits of $312 million. Of this $312 million reduction in unrecognized tax benefits, $160 million resulted in an effective
tax rate benefit during the nine months ended September 30, 2010, of which $81 million relates to the three months ended March 31, 2010 and $79 million relates to the three months ended September 30, 2010. The reduction to the gross unrecognized tax
benefits has been partially offset by increases from current year tax positions. In total, the gross unrecognized tax benefits as of September 30, 2010 decreased by $260 million from the recorded balance as of December 31, 2009.

During the quarter ended June 30, 2010, the IRS completed its field examination of our 2005 and 2006 tax returns and issued notices
of proposed adjustment. We reached an agreement with the IRS in connection with several of the adjustments and adjusted our reserves accordingly. There are other proposed adjustments, including an intercompany transfer pricing matter which could
have a significant impact on our tax liability in future years if not resolved favorably, that we have not agreed to and is contesting through the administrative process. During the quarter ended September 30, 2010, the IRS commenced an
examination of our 2007 and 2008 tax returns. We believe our existing reserves for all tax matters are adequate. During the quarter ended September 30, 2010, we also filed with the IRS amended federal tax returns for our fiscal years 2000 to 2008,
to elect foreign tax credits for foreign taxes paid versus the previous election to deduct foreign taxes from taxable income, reducing income taxes payable by $102 million. Our tax provisions for all years had been computed on the basis of foreign
tax credits, and differences between book and tax treatment were charged to additional paid-in capital due to the interaction of stock option deductions and the foreign tax credit computations. Accordingly, the $102 million reduction in income taxes
payable has been reflected as a credit to additional paid-in capital.

Earnings in Equity
Interests. Earnings in equity interests for the three and nine months ended September 30, 2010 was $104 million and $288 million, respectively, as compared to $69 million and $182 million, respectively, for the same
periods in 2009, due primarily to Yahoo Japans improved financial performance and the impact of foreign currency exchange rate fluctuations. We sold our direct investment in Alibaba.com during the three months ended September 30, 2009 for
net proceeds of $145 million. See Note 4  Investments in Equity Interests in the Notes to the condensed consolidated financial statements for additional information.

Noncontrolling
Interests. Noncontrolling interests represent the noncontrolling holders percentage share of income or losses from the subsidiaries in which we hold a majority, but less than 100 percent, ownership interest and the results of
which are consolidated in our condensed consolidated financial statements.

Business Segment Results

We manage our business geographically. Through the first quarter of 2010, the primary areas of measurement and decision-making were the
U.S. and International. Beginning in the second quarter of 2010, the business management structure of the Company was redefined along three geographies: Americas, EMEA (Europe, Middle East, and Africa) and Asia Pacific. Prior period presentations
have been updated to conform to the segments currently being used by management to evaluate our operational performance.

In
our Annual Report on Form 10-K for the year ended December 31, 2009, the segment profitability measure we reported was segment operating income before depreciation, amortization, and stock-based compensation expense. Our management team no
longer uses this measure to evaluate the operational performance of our segments. Beginning in the first quarter of 2010, management relies on an internal reporting process that provides revenue and direct costs by segment and consolidated income
from operations for making decisions related to the evaluation of the financial performance of, and allocating resources to, our segments. Prior period presentations have been updated to conform to the current profitability measures being used by
management to evaluate the financial performance of our segments.

Summarized information by segment was as follows (dollars
in thousands):

Three Months Ended

Nine Months Ended

September 30,2009

September 30,2010

PercentChange

September 30,2009

September 30,2010

PercentChange

Revenue by segment:

Americas

$

1,177,504

$

1,146,511

(3

%)

$

3,579,198

$

3,434,739

(4

%)

EMEA

142,571

133,094

(7

%)

439,542

415,432

(5

%)

Asia Pacific

255,324

321,598

26

%

709,598

949,371

34

%

Total revenue

1,575,399

1,601,203

2

%

4,728,338

4,799,542

2

%

Direct costs by segment(1):

Americas

456,733

427,575

(6

%)

1,348,083

1,281,631

(5

%)

EMEA

76,216

76,447

0

%

245,390

241,068

(2

%)

Asia Pacific

127,420

173,077

36

%

361,174

515,673

43

%

Global operating costs(2) (3)

514,663

516,101

0

%

1,508,524

1,533,714

2

%

Restructuring charges, net

16,689

5,758

(65

%)

86,492

20,222

(77

%)

Depreciation and amortization

177,749

161,993

(9

%)

557,062

485,209

(13

%)

Stock-based compensation expense

114,430

51,097

(55

%)

353,676

169,477

(52

%)

Income from operations

$

91,499

$

189,155

107

%

$

267,937

$

552,548

106

%

(1)

Direct costs for each segment include TAC, other cost of revenue, and other operating expenses that are directly attributable to the segment such as
employee compensation expense (excluding stock-based compensation expense), local sales and marketing expenses, and facilities expenses.

(2)

Global operating costs include product development, service engineering and operations, marketing, customer advocacy, general and administrative, and
other corporate expenses that are managed on a global basis and that are not directly attributable to any particular segment.

(3)

The net cost reimbursements from Microsoft are primarily included in global operating costs for the three and nine months ended September 30,
2010.

Revenue is generally attributed to individual countries according to the sales force that generated
the revenue. No single foreign country accounted for more than 10 percent of revenue for the three and nine months ended September 30, 2010 or 2009.

Americas. Americas revenue for the three and nine months ended September 30, 2010 decreased $31 million, or 3 percent, and $144 million, or 4 percent, respectively,
compared to the same periods in 2009. Our year-over-year decreases in revenue were a result of a decline in our search advertising business and our fee-based services, partially offset by an increase in our display advertising business. Search
advertising revenue decreased primarily due to the impact of discontinuing our paid inclusion search product in late 2009 as part of our advertising quality initiatives. These decreases were offset by an increase in display revenue driven by
increased advertising spending and a shift towards higher-yielding display inventory by our customers. For the three and nine months ended September 30, 2010, direct costs attributable to the Americas segment decreased $29 million, or 6
percent, and $66 million, or 5 percent, respectively, compared to the same periods in 2009. The declines are primarily due to a decrease in TAC from the decline in Affiliate search revenue in the Americas as well as decreases in content costs.

Revenue in the
Americas accounted for approximately 72 percent of total revenue in both the three and nine months ended September 30, 2010, respectively, compared to 75 percent and 76 percent for the three and nine months ended September 30,
2009, respectively.

EMEA. EMEA revenue for the three and nine months ended September 30, 2010
decreased $9 million, or 7 percent, and $24 million, or 5 percent, respectively, compared to the same periods in 2009. The decreases in EMEA revenue were primarily driven by a slight decline in our search advertising business as
well as a decline in fees revenue. Search advertising revenue decreased primarily due to traffic quality initiatives. The decrease in fees revenue is primarily attributed to changes in certain broadband access partnerships. For the three and nine
months ended September 30, 2010, direct costs attributable to the EMEA segment remained flat and decreased 2 percent, respectively, compared to the same periods in 2009. Direct costs were primarily driven by a decrease in TAC associated with
the decline in Affiliate revenue.

Revenue in EMEA accounted for approximately 8 percent and 9 percent of total revenue
for the three and nine months ended September 30, 2010, respectively, compared to 9 percent for both the three and nine months ended September 30, 2009.

Asia Pacific. Asia Pacific revenue for the three and nine months ended September 30, 2010 increased $66 million, or 26 percent, and $240 million, or 34 percent,
respectively, compared to the same periods in 2009. The increases in Asia Pacific revenue were primarily driven by a new Affiliate in the Asia Pacific segment added in the fourth quarter of 2009 and the favorable effects of foreign currency exchange
rate fluctuations. For the three and nine months ended September 30, 2010, direct costs attributable to the Asia Pacific segment increased $46 million, or 36 percent, and $154 million, or 43 percent, respectively, compared to the same periods
in 2009. The increases in direct costs were primarily driven by an increase in TAC associated with the increase in Affiliate revenue. For the three and nine months ended September 30, 2010, direct costs attributable to the Asia Pacific segment
increased by a greater percentage than Asia Pacific revenue in the same periods of 2009 due to an increase in TAC rates.

Revenue in Asia Pacific accounted for approximately 20 percent of total revenue for both the three and nine months ended
September 30, 2010, respectively, compared to 16 percent and 15 percent for the three and nine months ended September 30, 2009, respectively.

Our international operations expose us to foreign currency exchange rate fluctuations. Revenue and related expenses generated from our international subsidiaries are generally denominated in the
currencies of the local countries. Primary currencies include Australian dollars, British pounds, Euros, Korean won, and Taiwan dollars. The statements of income of our international operations are translated into U.S. dollars at exchange rates
indicative of market rates during each applicable period. To the extent the U.S. dollar strengthens against foreign currencies, the translation of these foreign currency-denominated transactions results in reduced revenue and operating expenses.
Similarly, our consolidated revenue and operating expenses will increase if the U.S. dollar weakens against foreign currencies. Using the foreign currency exchange rates from the three and nine months ended September 30, 2009, revenue for the
Americas segment for the three and nine months ended September 30, 2010 would have been lower than we reported by $2 million and $11 million, respectively, revenue for the EMEA segment would have been higher than we reported by $13 million and
$6 million, respectively, and revenue for the Asia Pacific segment would have been lower than we reported by $13 million and $78 million, respectively. Using the foreign currency exchange rates from the three and nine months ended September 30,
2009, direct costs for the Americas segment for the three and nine months ended September 30, 2010 would have been lower than we reported by $1 million and $4 million, respectively, direct costs for the EMEA segment would have been higher than
we reported by $8 million and $4 million, respectively, and direct costs for the Asia Pacific segment would have been lower than we reported by $7 million and $52 million, respectively.

Critical Accounting Policies and Estimates

Our discussion and analysis of our financial condition and results of operations is based upon our condensed consolidated financial statements, which have been prepared in accordance with GAAP. The
preparation of these condensed consolidated financial statements requires us to make estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses, and the related disclosure of contingent assets
and liabilities. We base our estimates on historical experience and on various other assumptions that we believe are reasonable under the circumstances. Our estimates form the basis for our judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates.

An accounting
policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimate is made, and if different estimates that reasonably could have been used, or
changes in the accounting estimate that are reasonably likely to occur, could materially impact the condensed consolidated financial statements. We believe that our critical accounting policies reflect the more significant estimates and assumptions
used in the preparation of the condensed consolidated financial statements.

For a discussion of our critical accounting
policies and estimates, see Critical Accounting Policies and Estimates included in our Annual Report on Form 10-K for the year ended December 31, 2009 under the caption Managements Discussion and Analysis of Financial
Condition and Results of Operations. We have made no significant changes to our critical accounting policies and estimates since December 31, 2009. Refer to Note 1  The Company and Summary of Significant Accounting
Policies in the Notes to the condensed consolidated financial statements for a summary of the new revenue recognition guidance we recently adopted.

Our operating activities
for the nine months ended September 30, 2010 generated adequate cash to meet our operating needs. As of September 30, 2010, we had cash, cash equivalents, and marketable debt securities totaling $3.5 billion, compared to
$4.5 billion at December 31, 2009. During the nine months ended September 30, 2010, we repurchased 119 million shares for $1,749 million.

During the nine months ended September 30, 2010, we generated $837 million of cash from operating activities, net proceeds from sales and maturities of marketable debt securities of $1,367 million,
proceeds from the sales of divested businesses of $325 million, and $100 million from the issuance of common stock as a result of the exercise of employee stock options and employee stock purchases. This was offset by a net $467 million in
capital expenditures, a net $112 million for acquisitions, $1,749 million used in the direct repurchase of common stock, and $44 million in tax withholding payments related to net share settlements of restricted stock units and tax
withholding-related reacquisition of shares of restricted stock. During the nine months ended September 30, 2009, we generated $959 million of cash from operating activities, $265 million from proceeds from the sales of marketable equity
securities, and $74 million from the issuance of common stock as a result of the exercise of employee stock options and employee stock purchases. This was offset by a net $264 million in capital expenditures, $1.3 billion additional investment in
marketable debt securities, $46 million in tax withholdings related to net share settlements of restricted stock units and tax-related reacquisition of shares of restricted stock, and $91 million in the direct repurchase of common stock.

We expect to continue to generate positive cash flows from operations for the fourth quarter of 2010. We use cash generated by operations
as our primary source of liquidity, since we believe that internally generated cash flows are sufficient to support our business operations and capital expenditures. We believe that existing cash, cash equivalents, and investments in marketable debt
securities, together with any cash generated from operations, will be sufficient to meet normal operating requirements, including capital expenditures, for the next twelve months. However, we may issue debt securities or obtain credit facilities to
further enhance our liquidity position, and the sale of additional equity securities could result in dilution to our stockholders.

See Note 9  Investments in the Notes to the condensed consolidated financial statements for additional information.

Cash flow changes

Cash provided by operating activities is driven by our net income, adjusted for non-cash items, working capital changes, and non-operating gains from sales of investments. Non-cash adjustments include
depreciation, amortization of intangible assets, stock-based compensation expense, non-cash restructuring charges, tax benefits from stock-based awards, excess tax benefits from stock-based awards, deferred income taxes, and earnings in equity
interests. Cash provided by operating activities was lower than net income in the nine months ended September 30, 2010 due to non-cash items included in net income and changes in working capital, including lower collections on accounts
receivable, higher tax payments made, and Microsoft reimbursements not yet received as cash. As of September 30, 2010, we had incurred a total of $325 million of reimbursable expenses (including $43 million related to 2009) in connection with
the Search Agreement. Of that amount, $281 million had been received from Microsoft, and $44 million was classified as part of prepaid expenses and other current assets on our condensed consolidated balance sheets.

Cash provided by investing activities was primarily attributable to net proceeds from the sales and maturities of marketable debt
securities and proceeds from the sale of a divested business. In the nine months ended September 30, 2010, we received net proceeds from sales, maturities, and purchases of marketable debt securities of $1,367 million, and $325 million from the
sales of divested businesses, which were offset by the investment of $467 million in net capital expenditures, $112 million for net acquisitions, and $19

million to purchase intangible assets. During the nine months ended September 30, 2009, we invested $264 million in net capital expenditures, $1.3 billion in marketable debt securities,
$29 million to purchase intangible assets, and $18 million for net acquisitions, which were offset by proceeds of $265 million from the sales of marketable equity securities.

Cash used in financing activities is driven by stock repurchases offset by employee stock option exercises and employee stock purchases.
Our cash proceeds from employee stock option exercises and employee stock purchases were $100 million for the nine months ended September 30, 2010, compared to $74 million for the same period of 2009. During the nine months ended
September 30, 2010, we used $1,749 million in the direct repurchase of 119 million shares of common stock at an average price of $14.68 per share and $44 million for tax withholding payments related to net share settlements of
restricted stock units and tax withholding-related reacquisition of shares of restricted stock. During the nine months ended September 30, 2009, we used $91 million in the direct repurchase of 6 million shares of common stock at an average
price of $14.97 per share and $46 million for tax withholding payments related to net share settlements of restricted stock units and tax withholding-related reacquisition of shares of restricted stock.

Capital expenditures

Capital expenditures have generally comprised purchases of computer hardware, software, server equipment, furniture and fixtures, and real estate. Capital expenditures, net were $467 million for the
nine months ended September 30, 2010, compared to $264 million in the same period of 2009. Our capital expenditures for the three months ending December 31, 2010 are expected to increase slightly compared to the same period of 2009 as we
continue to invest in the infrastructure needed to support additional users and improve the performance experienced by our users.

Contractual obligations and commitments

Leases. We have
entered into various non-cancelable operating and capital lease agreements for office space and data centers globally for original lease periods up to 13 years, expiring between 2010 and 2019.

During the second quarter of 2010, we acquired certain office space for a total of $72 million ($7 million in cash and the assumption of
$65 million in debt). In the first quarter of 2010, the property was re-classified from an operating lease to a capital lease as a result of a commitment to purchase the property. Accordingly, in the second quarter we reduced the capital lease
obligation for the $7 million cash outlay and reclassified the remaining $65 million as assumed debt in our condensed consolidated balance sheets.

A summary of lease commitments as of September 30, 2010 is as follows (in millions):

Gross OperatingLease Commitments

Capital LeaseCommitment

Three months ending December 31, 2010

$

42

$

2

Years ending December 31,

2011

160

7

2012

131

7

2013

110

8

2014

88

8

2015

69

8

Due after 5 years

69

30

Total gross lease commitments

$

669

$

70

Less: interest



(29

)

Net lease commitments

$

669

$

41

Affiliate Commitments. In connection with contracts to provide advertising services to
Affiliates, we are obligated to make payments, which represent TAC, to our Affiliates. As of September 30, 2010, these commitments totaled $134 million, of which $37 million will be payable in the remainder of 2010, $87 million will
be payable in 2011, $7 million will be payable in 2012, and $3 million will be payable in 2013.

Intellectual Property
Rights. We are committed to make certain payments under various intellectual property arrangements of up to $38 million through 2023.

Income Taxes. As of September 30, 2010, the unrecognized tax benefits of $484 million and accrued liabilities for potential interest and penalties of $11 million are recorded
on our condensed consolidated balance sheets. As of September 30, 2010, the settlement period for our income tax liabilities cannot be determined.

Other Commitments. In the ordinary course of business, we may provide indemnifications of varying scope and terms to customers, vendors, lessors, joint venture and business partners,
purchasers of assets or subsidiaries and other parties with respect to certain matters, including, but not limited to, losses arising out of our breach of agreements or representations and warranties made by us, services to be provided by us,
intellectual property infringement claims made by third parties or, with respect to the sale of assets or a subsidiary, matters related to our conduct of the business and tax matters prior to the sale. In addition, we have entered into
indemnification agreements with our directors and certain of our officers that will require us, among other things, to indemnify them

against certain liabilities that may arise by reason of their status or service as directors or officers. We have also agreed to indemnify certain former officers, directors, and employees of
acquired companies in connection with the acquisition of such companies. We maintain director and officer insurance, which may cover certain liabilities arising from our obligation to indemnify our directors and officers and former directors and
officers of acquired companies, in certain circumstances. It is not possible to determine the aggregate maximum potential loss under these indemnification agreements due to the limited history of prior indemnification claims and the unique facts and
circumstances involved in each particular agreement. Such indemnification agreements might not be subject to maximum loss clauses. Historically, we have not incurred material costs as a result of obligations under these agreements and we have not
accrued any liabilities related to such indemnification obligations in our condensed consolidated financial statements.

Item 3.

Quantitative and Qualitative Disclosures about Market Risk

We are exposed to the impact of interest rate changes, foreign currency exchange rate fluctuations, and changes in the market values of our investments.

Investments in both fixed rate and floating rate interest earning instruments carry a degree of interest rate risk. Fixed rate securities
may have their fair market value adversely impacted due to a rise in interest rates, while floating rate securities may produce less income than expected if interest rates fall. Due in part to these factors, our future investment income may fall
short of expectations due to changes in interest rates or we may suffer losses in principal if forced to sell securities which have declined in market value due to changes in interest rates. A hypothetical 100 basis point increase in interest
rates would result in an approximate $13 million and $25 million decrease in the fair value of our available-for-sale marketable debt securities as of September 30, 2010 and December 31, 2009, respectively.

Foreign Currency Risk. Revenue and related expenses generated from our international subsidiaries are generally
denominated in the currencies of the local countries. Primary currencies include Australian dollars, British pounds, Euros, Japanese Yen, Korean won, and Taiwan dollars. The statements of income of our international operations are translated into
U.S. dollars at exchange rates indicative of market rates during each applicable period. To the extent the U.S. dollar strengthens against foreign currencies, the translation of these foreign currency-denominated transactions results in reduced
revenue, operating expenses, and net income. Similarly, our revenue, operating expenses, and net income will increase if the U.S. dollar weakens against foreign currencies. Using the foreign currency exchange rates from the three and nine months
ended September 30, 2009, revenue for the Americas segment for the three and nine months ended September 30, 2010 would have been lower than we reported by $2 million and $11 million, respectively, revenue for the EMEA segment would have
been higher than we reported by $13 million and $6 million, respectively, and revenue for the Asia Pacific segment would have been lower than we reported by $13 million and $78 million, respectively. Using the foreign currency exchange rates from
the three and nine months ended September 30, 2009, direct costs for the Americas segment for the three and nine months ended September 30, 2010 would have been lower than we reported by $1 million and $4 million, respectively, direct
costs for the EMEA segment would have been higher than we reported by $8 million and $4 million, respectively, and direct costs for the Asia Pacific segment would have been lower than we reported by $7 million and $52 million, respectively.

As mentioned above, we are also exposed to foreign exchange rate fluctuations as we convert the financial statements of our
foreign subsidiaries and our investments in equity interests into U.S. dollars in consolidation. If there is a change in foreign currency exchange rates, the conversion of the foreign subsidiaries financial statements into U.S. dollars results
in a gain or loss which is recorded as a component of accumulated other comprehensive income which is part of stockholders equity. In addition, we have certain assets and liabilities that are denominated in currencies other than the respective
entitys functional currency. Changes in the functional currency value of these assets and liabilities create fluctuations that will lead to a gain or loss. We record these foreign currency transaction gains and losses, realized and unrealized,
in other income, net on the condensed consolidated statements of income. During the three and nine months ended September 30, 2010, we recorded realized and unrealized foreign currency transaction losses of $3 million and transaction gains of
$9 million, respectively. During the three months ended September 30, 2009, our net realized and unrealized foreign currency transaction losses were not material, and during the nine months ended September 30, 2009 we recorded realized and
unrealized foreign currency transaction losses of $4 million.

Investment Risk. We are exposed to
investment risk as it relates to changes in the market value of our investments. We have investments in marketable debt securities.

Our cash and marketable debt securities investment policy and strategy attempts primarily to preserve capital and meet liquidity requirements. A large portion of our cash is managed by external managers
within the guidelines of our investment policy. We protect and preserve invested funds by limiting default, market, and reinvestment risk. To achieve this objective, we maintain our portfolio of cash and cash equivalents and short-term and long-term
investments in a variety of liquid fixed income securities, including both government and corporate obligations and money market funds. As of September 30, 2010 and 2009, net unrealized gains and losses on these investments were not material.

Disclosure Controls and Procedures. The Companys management, with the participation of the Companys
principal executive officer and principal financial officer, has evaluated the effectiveness of the Companys disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of
1934 (the Exchange Act)) as of the end of the period covered by this report. Based on such evaluation, the Companys principal executive officer and principal financial officer have concluded that, as of the end of such period, the
Companys disclosure controls and procedures were effective.

Internal Control Over Financial
Reporting. There have not been any changes in the Companys internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) during the most recent fiscal quarter that
have materially affected, or are reasonably likely to materially affect, the Companys internal control over financial reporting.

For a
description of our material legal proceedings, see Note 11  Commitments and Contingencies in the Notes to the condensed consolidated financial statements, which is incorporated by reference herein.

Item 1A.

Risk Factors

We have
updated the risk factors previously disclosed in Part I, Item 1A. of our Annual Report on Form 10-K for the year ended December 31, 2009, which was filed with the Securities and Exchange Commission on February 26, 2010, as
set forth below. We do not believe any of the changes constitute material changes from the risk factors previously disclosed in the 10-K for the year ended December 31, 2009.

We face significant competition for users, advertisers, publishers and distributors.

We face significant competition from integrated online media companies as well as from social networking sites and traditional print and
broadcast media.

Google, Microsoft, and AOL each offer an integrated variety of Internet products, advertising services,
technologies, online services and content in a manner similar to Yahoo!. Among other areas, we compete against these companies:

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to attract and retain users;

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to attract and retain advertisers;

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to attract and retain third-party Website publishers as participants in our Affiliate network; and

Google, Microsoft and others offer products and services that directly compete for users with our
offerings, including consumer e-mail, desktop search, local search, instant messaging, photos, maps, video sharing, content channels, mobile applications, and shopping. Similarly, the advertising networks operated by Google, Microsoft, AOL and
others offer services that directly compete with our offerings for advertisers, including advertising exchanges, ad serving technologies and sponsored search offerings. While under our Search Agreement with Microsoft, Yahoo! will become the
exclusive worldwide relationship sales force for both companies premium search advertisers and Microsoft will become Yahoo!s exclusive platform technology provider for algorithmic and paid search services, Yahoo! and Microsoft will still
continue to compete for users, advertisers, publishers and distribution partners as described above.

We further compete for
users, advertisers and developers with social media and networking sites such as Facebook.com as well as the wide variety of other providers of online services. Social networking sites in particular are attracting a substantial and increasing share
of users and users online time, which could enable them to attract an increasing share of online advertising dollars.

We also compete with traditional print and broadcast media companies to attract advertising dollars, both domestically and
internationally. Currently many advertisers direct a portion, but only a portion, of their advertising budgets to Internet advertising. In response, traditional media companies are increasingly expanding their content offerings onto the Web and thus
are competing not only to keep offline advertising dollars but also for a share of online advertising dollars.

Some of our
existing competitors and possible additional entrants may have greater brand recognition for certain products and services, more expertise in a particular segment of the market, and greater operational, strategic, technological, financial,
personnel, or other resources than we do. For example, Google and Microsoft have access to considerable financial and technical resources with which to compete aggressively, including by funding future growth and expansion and investing in
acquisitions and research and development. In addition, emerging start-ups may be able to innovate and provide new products and services faster than we can.

If our competitors are more successful than we are in developing and deploying compelling products or in attracting and retaining users, advertisers, publishers, developers, or distributors, our revenue
and growth rates could decline. In addition, competitors may consolidate with each other or collaborate and new competitors may enter the market.

The majority of our revenue is derived from marketing services, and the reduction in spending by or loss of current or potential advertisers would cause our revenue and operating results to decline.

For the three and nine months ended September 30, 2010, 90 percent and 89 percent, respectively, of our total
revenue came from marketing services. Our ability to continue to retain and grow marketing services revenue depends upon:

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maintaining and growing our user base;

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maintaining and growing our popularity as an Internet destination site;

maintaining and expanding our Affiliate program for search and display marketing services; and

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deriving better demographic and other information about our users to enable us to offer better experiences to both our users and advertisers.

In most cases, our agreements with advertisers have a term of one year or less, and may be terminated at
any time by the advertiser or by Yahoo!. Search marketing agreements often have payments dependent upon usage or click-through levels. Accordingly, it is difficult to forecast marketing services revenue accurately. In addition, our expense levels
are based in part on expectations of future revenue, including occasional guaranteed minimum payments to our Affiliates in connection with search and/or display advertising, and are fixed over the short-term in some categories. The state of the
global economy and availability of capital has impacted and could further impact the advertising spending patterns of existing and potential future advertisers. Any reduction in spending by, or loss of, existing or potential future advertisers would
cause our revenue to decline. Further, we may be unable to adjust our expenses and capital expenditures quickly enough to compensate for any unexpected revenue shortfall.

Adverse general economic conditions have caused and could cause decreases or delays in marketing services spending by our advertisers and could harm our ability to generate marketing services
revenue and our results of operations.

Marketing services expenditures tend to be cyclical, reflecting overall
economic conditions and budgeting and buying patterns. Since we derive most of our revenue from marketing services, the adverse economic conditions have caused, and a continuation of adverse economic conditions could cause, additional decreases in
or delays in advertising spending, a reduction in our marketing services revenue and a negative impact on our short term ability to grow our revenue. Further, any decreased collectability of accounts receivable or early termination of agreements,
whether resulting from customer bankruptcies or otherwise due to the current deterioration in economic conditions, could negatively impact our results of operations.

If we do not manage our operating expenses effectively, our profitability could decline.

We have implemented cost reduction initiatives to better align our operating expenses with our revenue, including reducing our headcount, outsourcing some administrative functions, consolidating space and
terminating leases or entering into subleases. We plan to continue to manage costs to better and more efficiently manage our business. However, our operating expenses might also increase, from their reduced levels, as we expand our operations in
areas of desired growth, continue to develop and extend the Yahoo! brand, fund product development, and acquire and integrate complementary businesses and technologies. In addition, deteriorating economic conditions or other factors could cause our
business to contract requiring us to implement additional cost cutting measures. If our expenses increase at a greater pace than our revenue, or if we fail to implement additional cost cutting if required in a timely manner, our profitability will
decline.

Transition and implementation risks associated with our Search Agreement with Microsoft may
adversely affect our business and operating results.

Under our Search Agreement with Microsoft, Microsoft will be
Yahoo!s exclusive platform technology provider for algorithmic and paid search services. The parties commenced implementation of the Search Agreement on February 23, 2010. The global transition of Yahoo!s algorithmic and paid search
platforms to Microsoft and migration of Yahoo!s paid search advertisers and publishers is expected to take up to 24 months and will be done on a market by market basis. The transition process is complex and requires the expenditure of
significant time and resources by us. Algorithmic and paid search has been transitioned to the Microsoft platform in the United States and Canada, and we continue to transition algorithmic and paid search in other markets. Delays or difficulties in,
or disruptions and inconveniences caused by, the transition process could result in the loss of advertisers, publishers, Affiliates, and employees, as well as delays in recognizing or reductions in the anticipated benefits of the transaction, any of
which could negatively impact our business and operating results.

Following the transition in each market, we will be relying
on Microsoft as our exclusive platform technology provider of algorithmic and paid search services. If Microsoft fails to perform as required under the Search Agreement for any reason or suffers service level interruptions or other performance
issues, we may not realize the anticipated benefits of the Search Agreement, and our search revenue or our profitability could decline.

If we are unable to provide innovative search experiences and other services that generate significant traffic to our Websites, our business could be harmed, causing our revenue to decline.

Internet search is characterized by rapidly changing technology, significant competition, evolving industry standards,
and frequent product and service enhancements. We must continually invest in improving our users search experiencepresenting users with a search experience that is responsive to their needs and preferencesin order to continue to
attract, retain, and expand our user base and paid search advertiser base.

We currently deploy
our own technology to provide search results on our network, except in the U.S. and Canada, where we have transitioned to the Microsoft algorithmic and paid search platforms. Even after we complete the transition to Microsofts platforms in all
markets, we will need to continue to invest and innovate to improve our users search experience.

We also generate
advertising revenue through other online services, such as Yahoo! Mail. If we are unable to provide innovative search and other services which generate significant traffic to our Websites, our business could be harmed, causing our revenue to
decline.

We rely on the value of our brands, and a failure to maintain or enhance the Yahoo! brands in a cost-effective
manner could harm our operating results.

We believe that maintaining and enhancing our brands is an important aspect
of our efforts to attract and expand our user, advertiser, and Affiliate base. We also believe that the importance of brand recognition will increase due to the relatively low barriers to entry in the Internet market. We have spent considerable
money and resources to date on the establishment and maintenance of our brands, and we anticipate spending increasing amounts of money on, and devoting greater resources to, advertising, marketing, and other brand-building efforts to preserve and
enhance consumer awareness of our brands. Our brands may be negatively impacted by a number of factors, including among other issues: service outages; product malfunctions; data privacy and security issues; exploitation of our trademarks by others
without permission; and poor presentation or integration of our search marketing offerings by Affiliates on their sites or in their software and services.

Further, while we attempt to ensure that the quality of our brand is maintained by our licensees, our licensees might take actions that could impair the value of our brand, our proprietary rights, or the
reputation of our products and media properties. If we are unable to maintain or enhance customer awareness of, and trust in, our brands in a cost-effective manner, or if we incur excessive expenses in these efforts, our business, operating results
and financial condition could be harmed.

Our intellectual property rights are valuable, and any failure
or inability to sufficiently protect them could harm our business and our operating results.

We create, own, and
maintain a wide array of intellectual property assets, including copyrights, patents, trademarks, trade dress, trade secrets, and rights to certain domain names, which we believe are collectively among our most valuable assets. We seek to protect
our intellectual property assets through patent, copyright, trade secret, trademark, and other laws of the U.S. and other countries of the world, and through contractual provisions. However, the efforts we have taken to protect our intellectual
property and proprietary rights might not be sufficient or effective at stopping unauthorized use of those rights. Protection of the distinctive elements of Yahoo! might not always be available under copyright law or trademark law, or we might not
discover or determine the full extent of any unauthorized use of our copyrights and trademarks in order to protect our rights. In addition, effective trademark, patent, copyright, and trade secret protection might not be available or cost-effective
in every country in which our products and media properties are distributed or made available through the Internet. Changes in patent law, such as changes in the law regarding patentable subject matter, could also impact our ability to obtain patent
protection for our innovations. Further, given the costs of obtaining patent protection, we might choose not to protect (or not to protect in some jurisdictions) certain innovations that later turn out to be important. There is also a risk that the
scope of protection under our patents may not be sufficient in some cases or that existing patents may be deemed invalid or unenforceable. With respect to maintaining our trade secrets, we have entered into confidentiality agreements with most of
our employees and contractors, and confidentiality agreements with many of the parties with whom we conduct business in order to limit access to and disclosure of our proprietary information. However, these agreements might be breached and our trade
secrets might be compromised by outside parties or by our employees, which could cause us to lose any competitive advantage provided by maintaining our trade secrets.

If we are unable to protect our proprietary rights from unauthorized use, the value of our intellectual property assets may be reduced. In addition, protecting our intellectual property and other
proprietary rights is expensive and time consuming. Any increase in the unauthorized use of our intellectual property could make it more expensive to do business and consequently harm our operating results.

We are, and may in the future be, subject to intellectual property infringement or other third-party claims, which are costly to
defend, could result in significant damage awards, and could limit our ability to provide certain content or use certain technologies in the future.

Internet, technology, media, and patent holding companies often possess a significant number of patents. Further, many of these companies and other parties are actively developing or purchasing search,
indexing, electronic commerce, and other Internet-related technologies, as well as a variety of online business models and methods. We believe that these parties will continue to take steps to protect these technologies, including, but not limited
to, seeking patent protection. In addition, patent holding companies may continue to seek to monetize patents they have purchased or otherwise obtained. As a result, disputes regarding the ownership of technologies and rights associated with online
businesses are likely to continue to arise in the future. From time to time, parties assert patent infringement claims against us. Currently, we are engaged in a number of lawsuits regarding patent issues and have been notified of a number of other
potential disputes.

In addition to patent
claims, third parties have asserted, and are likely in the future to assert, claims against us alleging infringement of copyrights, trademark rights, trade secret rights or other proprietary rights, or alleging unfair competition, violation of
federal or state statutes or other claims, including alleged violation of international statutory and common law. In addition, third parties have made, and may continue to make, trademark infringement and related claims against us over the display
of search results triggered by search terms that include trademark terms. Currently, we are engaged in lawsuits regarding such trademark issues.

As we expand our business and develop new technologies, products and services, we may become increasingly subject to intellectual property infringement claims. In the event that there is a determination
that we have infringed third-party proprietary rights such as patents, copyrights, trademark rights, trade secret rights, or other third-party rights such as publicity and privacy rights, we could incur substantial monetary liability, be required to
enter into costly royalty or licensing agreements or be prevented from using such rights, which could require us to change our business practices in the future and limit our ability to compete effectively. We may also incur substantial expenses in
defending against third-party infringement claims regardless of the merit of such claims. In addition, many of our agreements with our customers or Affiliates require us to indemnify them for some types of third-party intellectual property
infringement claims, which could increase our costs in defending such claims and our damages. The occurrence of any of these results could harm our brand and negatively impact our operating results.

We are subject to U.S. and foreign government regulation of Internet, mobile, and voice over internet protocol, or VOIP,
products and services which could subject us to claims, judgments, and remedies including monetary liabilities and limitations on our business practices.

We are subject to regulations and laws directly applicable to providers of Internet, mobile, and VOIP services both domestically and internationally. The application of existing domestic and international
laws and regulations to Yahoo! relating to issues such as user privacy and data protection, defamation, pricing, advertising, taxation, gambling, sweepstakes, promotions, billing, real estate, consumer protection, accessibility, content regulation,
quality of services, telecommunications, mobile, television, and intellectual property ownership and infringement in many instances is unclear or unsettled. In addition, we will also be subject to any new laws and regulations directly applicable to
our domestic and international activities. Further, the application of existing laws to Yahoo! or our subsidiaries regulating or requiring licenses for certain businesses of our advertisers including, for example, distribution of pharmaceuticals,
alcohol, adult content, tobacco, or firearms, as well as insurance and securities brokerage, and legal services, can be unclear. Internationally, we may also be subject to laws regulating our activities in foreign countries and to foreign laws and
regulations that are inconsistent from country to country. We may incur substantial liabilities for expenses necessary to defend such litigation or to comply with these laws and regulations, as well as potential substantial penalties for any failure
to comply. Compliance with these laws and regulations may also cause us to change or limit our business practices in a manner adverse to our business.

A number of U.S. federal laws, including those referenced below, impact our business. The Digital Millennium Copyright Act (DMCA) is intended, in part, to limit the liability of eligible
online service providers for listing or linking to third-party Websites that include materials that infringe copyrights or other rights of others. Portions of the Communications Decency Act (CDA) are intended to provide statutory
protections to online service providers who distribute third-party content. Yahoo! relies on the protections provided by both the DMCA and CDA in conducting its business. Any changes in these laws or judicial interpretations narrowing their
protections, or international jurisdictions refusal to apply similar provisions to foreign lawsuits, will subject us to greater risk of liability and may increase our costs of compliance with these regulations or limit our ability to operate
certain lines of business. The Childrens Online Privacy Protection Act is intended to impose restrictions on the ability of online services to collect some types of information from children under the age of 13. In addition, Providing
Resources, Officers, and Technology to Eradicate Cyber Threats to Our Children Act of 2008 (PROTECT Act) requires online service providers to report evidence of violations of federal child pornography laws under certain circumstances.
Other federal and state laws and legislative efforts designed to protect children on the Internet may impose additional requirements on the Company. U.S. export control laws and regulations impose requirements and restrictions on exports to certain
nations and persons and on our business. The cost of compliance with these regulations may increase in the future as a result of changes in the regulations or the interpretation of them. Further, any failure on our part to comply with these
regulations may subject us to significant liabilities.

Changes in regulations or user concerns regarding privacy and
protection of user data, or any failure to comply with such laws, could adversely affect our business.

Federal, state
and international laws and regulations govern the collection, use, retention, sharing and security of data that we receive from and about our users. We have posted on our and many of our Affiliates Websites our own privacy policies and
practices concerning the collection, use, and disclosure of user data. Any failure, or perceived failure, by us to comply with our posted privacy policies or with any data-related consent orders, Federal Trade Commission requirements or orders, or
other federal, state, or international privacy or data-protection-related laws, regulations or industry self-regulatory principles could result in proceedings or actions against us by governmental entities or others, which could potentially have an
adverse effect on our business.

Further, failure or perceived failure by us to comply with our policies, applicable
requirements, or industry self-regulatory principles related to the collection, use, sharing or security of personal information, or other privacy, data-retention or data-protection matters could result in a loss of user confidence in us, damage to
the Yahoo! brands, and ultimately in a loss of users, advertising partners, or Affiliates which could adversely affect our business.

In addition, various federal, state and foreign legislative or regulatory bodies may enact new or additional laws and regulations concerning privacy, data-retention and data-protection issues which could
adversely impact our business. The interpretation and application of privacy, data protection and data retention laws and regulations are currently unsettled in the U.S. and internationally.

These laws may be interpreted and applied inconsistently from country to country and inconsistently with our current policies and practices. Complying with these varying international
requirements could cause us to incur substantial costs or require us to change our business practices in a manner adverse to our business.

We may be subject to legal liability associated with providing online services.

We host a wide variety of services and technology products that enable individuals and businesses to exchange information, upload or otherwise generate photos, videos, text, and other content, advertise
products and services, conduct business, and engage in various online activities on a domestic and an international basis. The law relating to the liability of providers of these online services and products for activities of their users is
currently unsettled both within the U.S. and internationally. Claims have been threatened and have been brought against us for defamation, negligence, copyright or trademark infringement, unfair competition, unlawful activity, tort, including
personal injury, fraud, or other theories based on the nature and content of information to which we provide links or that may be posted online or generated by our users. In addition, Yahoo! has been and may again in the future be subject to
domestic or international actions alleging that the availability of certain content within our services violates laws in domestic and international jurisdictions. Defense of any such actions could be costly and involve significant time and attention
of our management and other resources and may require us to change our business in an adverse manner.

We arrange for the
distribution of third-party advertisements to third-party publishers and advertising networks, and we offer third-party products, services, or content, such as stock quotes and trading information, under the Yahoo! brand or via distribution on
Yahoo! Properties. We may be subject to claims concerning these products, services, or content by virtue of our involvement in marketing, branding, broadcasting, or providing access to them, even if we do not ourselves host, operate, provide, or
provide access to these products, services, or content. While our agreements with respect to these products, services, and content often provide that we will be indemnified against such liabilities, the ability to receive such indemnification
depends on the financial resources of the other party to the agreement and any amounts received might not be adequate to cover our liabilities or the costs associated with defense of such proceedings.

It is also possible that if the manner in which information is provided or any information provided directly by us contains errors or is
otherwise wrongfully provided to users, third parties could make claims against us. For example, we offer Web-based e-mail services, which expose us to potential risks, such as liabilities or claims resulting from unsolicited e-mail, lost or
misdirected messages, illegal or fraudulent use of e-mail, or interruptions or delays in e-mail service. We may also face purported consumer class actions or state actions relating to our online services, including our fee-based services
(particularly in connection with any decision to discontinue a fee-based service). In addition, our customers, third parties or government entities may assert claims or actions against us if our online services or technologies are used to spread or
facilitate malicious or harmful code or applications. Investigating and defending these types of claims is expensive, even if the claims are without merit or do not ultimately result in liability, and could subject us to significant monetary
liability or cause a change in business practices that could impact our ability to compete.

Acquisitions and strategic
investments could result in adverse impacts on our operations and in unanticipated liabilities.

We have acquired, and
have made strategic investments in, a number of companies (including through joint ventures) in the past, and we expect to make additional acquisitions and strategic investments in the future. Such transactions may result in dilutive issuances of
our equity securities, use of our cash resources, and incurrence of debt and amortization expenses related to intangible assets. Our acquisitions and strategic investments to date were accompanied by a number of risks, including:

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the difficulty of assimilating the operations and personnel of our acquired companies into our operations;

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the potential disruption of our on-going business and distraction of management;

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the incurrence of additional operating losses and expenses of the businesses we acquired or in which we invested;

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the difficulty of integrating acquired technology and rights into our services and unanticipated expenses related to such integration;

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the failure to successfully further develop acquired technology resulting in the impairment of amounts currently capitalized as intangible assets;

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the failure of strategic investments to perform as expected;

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the potential for patent and trademark infringement claims against the acquired company;

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litigation or other claims in connection with the acquired company;

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the impairment of relationships with customers and partners of the companies we acquired or in which we invested or with our customers and partners as
a result of the integration of acquired operations;

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the impairment of relationships with employees of the acquired companies or our existing employees as a result of integration of new personnel;

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our lack of, or limitations on our, control over the operations of our joint venture companies;

in the case of foreign acquisitions and investments, the difficulty of integrating operations and systems as a result of cultural, systems, and
operational differences and the impact of particular economic, currency, political, legal and regulatory risks associated with specific countries; and

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the impact of known potential liabilities or liabilities that may be unknown, including as a result of inadequate internal controls, associated with
the companies we acquired or in which we invested.

We are likely to experience similar risks in connection
with our future acquisitions and strategic investments. Our failure to be successful in addressing these risks or other problems encountered in connection with our past or future acquisitions and strategic investments could cause us to fail to
realize the anticipated benefits of such acquisitions or investments, incur unanticipated liabilities and harm our business generally.

Any failure to manage expansion and changes to our business could adversely affect our operating results.

We continue to evolve our business both in the U.S. and internationally. As a result of acquisitions, and international expansion in recent years, more than one-half of our employees are now based
outside of our Sunnyvale, California headquarters. If we are unable to effectively manage a large and geographically dispersed group of employees or to anticipate our future growth and personnel needs our business may be adversely affected.

As we expand our business, we must also expand and adapt our operational infrastructure. Our business relies on data systems,
billing systems, and financial reporting and control systems, among others. All of these systems have become increasingly complex in the recent past due to the growing complexity of our business, due to acquisitions of new businesses with different
systems, and due to increased regulation over controls and procedures. To manage our business in a cost effective manner, we will need to continue to upgrade and improve our data systems, billing systems, and other operational and financial systems,
procedures and controls. In some cases, we are outsourcing administrative functions to lower-cost providers. These upgrades, improvements and outsourcing changes will require a dedication of resources and in some cases are likely to be complex. If
we are unable to adapt our systems and put adequate controls in place in a timely manner, our business may be adversely affected. In particular, sustained failures of our billing systems to accommodate increasing numbers of transactions, to
accurately bill users and advertisers, or to accurately compensate Affiliates could adversely affect the viability of our business model.

Any failure to scale and adapt our existing technology architecture to manage expansion of user-facing services and to respond to rapid technological change could adversely affect our business.

As some of the most visited sites on the Internet, Yahoo! Properties deliver a significant number of products,
services, Page Views and advertising impressions to users around the world. The products and services offered by Yahoo! have expanded and changed significantly over time and are expected to continue to expand and change rapidly in the future to
accommodate new technologies and Internet advertising solutions, and new means of content delivery.

In addition, the Internet
and online services industry is characterized by rapid technological change. Widespread adoption of new Internet, networking or telecommunications technologies, or other technological changes could require substantial expenditures to modify or adapt
our services or infrastructure. The technology architectures and platforms utilized for our services are highly complex and may not provide satisfactory support in the future, as usage increases and products and services expand, change, and become
more complex. In the future, we may make additional changes to our architectures, platforms and systems, including moving to completely new architectures, platforms and systems. Such changes may be technologically challenging to develop and
implement, may take time to test and deploy, may cause us to incur substantial costs or data loss, and may cause delays or interruptions in service. These changes, delays, or interruptions in our service may cause our users, Affiliates and other
advertising platform participants to become dissatisfied with our service and move to competing providers or seek remedial actions or compensation.

Further, to the extent that demands for our services increase, we will need to expand our infrastructure, including the capacity of our hardware servers and the sophistication of our software. This
expansion is likely to be expensive and complex and require additional technical expertise. As we acquire users who rely upon us for a wide variety of services, it becomes more technologically complex and costly to retrieve, store, and integrate
data that will enable us to track each users preferences. Any difficulties experienced in adapting our architectures, platforms and infrastructure to accommodate increased traffic, to store user data, and track user preferences, together with
the associated costs and potential loss of traffic, could harm our operating results, cash flows from operations, and financial condition.

We have dedicated considerable resources to provide a variety of premium services, which might not prove to be successful in generating significant revenue for us.

We offer fee-based enhancements to many of our free services, including e-mail, personals, and finance. The development cycles for these
technologies are long and generally require significant investment by us. We have invested and will continue to invest in new products and services. Some of these new products and services might not generate anticipated revenue or might not meet
anticipated user adoption rates. We have previously discontinued some non-profitable premium services and may discontinue others. We must, however, continue to provide new services that are compelling to our users while continuing to develop an
effective method for generating revenue for such services. General economic conditions as well as the rapidly evolving competitive landscape may affect users willingness to pay for such services. If we cannot generate revenue from these
services that are greater than the cost of providing such services, our operating results could be harmed.

If we are unable
to recruit and retain key personnel, we may not be able to execute our business plan.

Our business is dependent on our
ability to recruit, hire, motivate, and retain talented, highly skilled personnel. Achieving this objective may be difficult due to many factors, including the intense competition for such highly skilled personnel in the San Francisco Bay Area
and other metropolitan areas where our offices and the offices of several of our vertical and horizontal competitors are located, as well as fluctuations in global economic and industry conditions, changes in Yahoo!s management or leadership,
competitors hiring practices, and the effectiveness of our compensation programs. If we do not succeed in recruiting, retaining, and motivating our key employees and in attracting new key personnel, we may be unable to meet our business plan
and as a result, our revenue and profitability may decline.

If we are unable to license or acquire compelling content
and services at reasonable cost or if we do not develop or commission compelling content of our own, the number of users of our services may not grow as anticipated, or may decline, or users level of engagement with our services may decline,
all or any of which could harm our operating results.

Our future success depends in part on our ability to aggregate
compelling content and deliver that content through our online properties. We license from third parties much of the content and services on our online properties, such as news items, stock quotes, weather reports, music video, music radio, and
maps. We believe that users will increasingly demand high-quality content and services, including music videos, film clips, news footage, and special productions. Such content and services may require us to make substantial payments to third parties
from whom we license or acquire such content or services. Our ability to maintain and build relationships with such third-party providers is critical to our success. In addition, as new methods for accessing the Internet become available, including
through alternative devices, we may need to enter into amended agreements with existing third-party providers to cover the new devices. We may be unable to enter into new, or preserve existing, relationships with the third-parties whose content or
services we seek to obtain. In addition, as competition for compelling content increases both domestically and internationally, our third-party providers may increase the prices at which they offer their content and services to us, and potential
providers may not offer their content or services to us at all, or may offer them on terms that are not agreeable to us. An increase in the prices charged to us by third-party providers could harm our operating results and financial condition.
Further, many of our content and services licenses with third parties are non-exclusive. Accordingly, other media providers may be able to offer similar or identical content. This increases the importance of our ability to deliver compelling
editorial content and personalization of this content for users in order to differentiate Yahoo! from other businesses. If we are unable to license or acquire compelling content at reasonable prices, if other companies distribute content or services
that are similar to or the same as that provided by Yahoo!, or if we do not develop compelling editorial content or personalization services, the number of users of our services may not grow as anticipated, or may decline, which could harm our
operating results.

We rely on third-party providers of rich media formats to provide the technologies required to
deliver rich media content to our users, and any change in the licensing terms, costs, availability, or user acceptance of these formats and technologies could adversely affect our business.

We rely on leading providers of media formats and media player technology to deliver rich media content and advertising to our users.
There can be no assurance that these providers will continue to license their formats and player technologies to us on reasonable terms, or at all. Providers of rich media formats and player technologies may begin charging users or otherwise change
their business model in a manner that slows the widespread acceptance of their technologies. In order for our rich media services to be successful, there must be a large base of users of these rich media technologies. We have limited or no control
over the availability or acceptance of rich media technologies, and any change in the licensing terms, costs, availability, or user acceptance of these technologies could adversely affect our business.

If we are unable to attract, sustain and renew distribution arrangements on favorable terms, our revenue may decline.

We enter into distribution arrangements with third parties such as operators of third-party Websites, online networks,
software companies, electronics companies, computer manufacturers and others to promote or supply our services to their users. For example:

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We maintain search and display advertising relationships with Affiliate sites, which integrate our advertising offerings into their Websites;

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We enter into distribution alliances with Internet service providers (including providers of cable and broadband Internet access) and software
distributors to promote our services to their users; and

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We enter into agreements with mobile, tablet, netbook, and other device manufacturers and carriers as well as Internet-enabled television manufacturers
and other electronics companies to promote our software and services on their devices.

In some markets, we
depend on a limited number of distribution arrangements for a significant percentage of our user activity. A failure by our distributors to attract or retain their user bases would negatively impact our user activity and, in turn, would reduce our
revenue.

Distribution
agreements often involve revenue sharing. Over time, competition to enter into distribution arrangements may cause our traffic acquisition costs to increase. In some cases, we guarantee distributors a minimum level of revenue and, as a result, run a
risk that the distributors performance (in terms of ad impressions, toolbar installations, etc.) might not be sufficient to otherwise earn their minimum payments. In other cases, we agree that if the distributor does not realize specified
minimum revenue we will adjust the distributors revenue-share percentage or provide make-whole arrangements.

Some of
our distribution agreements are not exclusive, have a short term, are terminable at will, or are subject to early termination provisions. The loss of distributors, increased distribution costs, or the renewal of distribution agreements on
significantly less favorable terms may cause our revenue to decline.

More individuals are utilizing non-PC devices to
access the Internet, and versions of our services developed for these devices might not gain widespread adoption by the devices users, manufacturers, or distributors or might fail to function as intended on some devices.

The number of individuals who access the Internet through devices other than a PC, such as mobile telephones, personal digital assistants,
hand held computers, tablets, netbooks, televisions, and set-top box devices, has increased dramatically, and the trend is likely to continue. Our services were originally designed for rich, graphical environments such as those available on the
desktop and PC. The different hardware and software, memory, operating systems, resolution, and other functionality associated with alternative devices currently available may make our desktop and PC services unusable or difficult to use on such
devices. Similarly, the licenses we have negotiated to present third-party content to desktop and PC users may not extend to users of alternative devices. In those cases, we may need to enter into new or amended agreements with the content providers
in order to present a similar user-experience on the new devices. The content providers may not be willing to enter into such new or amended agreements on reasonable terms or at all.

We offer versions of many of our popular services (such as sports, finance, and news) designed to be accessed on a number of models of
alternative devices. We also offer versions of some of our services (such as instant messaging) designed for specific popular devices. As new devices are introduced, it is difficult to predict the problems we may encounter in developing versions of
our services for use on those devices, and we may need to devote significant resources to the creation, support, and maintenance of such versions or risk loss of market share. If we are unable to attract and retain a substantial number of
alternative device manufacturers, distributors, content providers, and users to our services, or to capture a sufficient share of an increasingly important portion of the market for these services, we may be unsuccessful in attracting both
advertisers and premium service subscribers to these services.

To the extent that an access provider or device manufacturer
enters into a distribution arrangement with one of our competitors (or as our competitors design mobile devices and mobile device operating systems), we face an increased risk that our users will favor the services or properties of that competitor.
The manufacturer or access provider might promote a competitors services or might impair users access to our services by blocking access through their devices or by not making our services available in a readily-discoverable manner on
their devices. If competitive distributors impair access to our services, or if they simply are more successful than our distributors in developing compelling products that attract and retain users or advertisers, then our revenue could decline.

In the future, as new methods for accessing the Internet and our services become available, including through alternative
devices, we may need to enter into amended distribution agreements with existing access providers, distributors and manufacturers to cover the new devices and new arrangements. We face a risk that existing and potential new access providers,
distributors, and manufacturers may decide not to offer distribution of our services on reasonable terms, or at all. If we fail to obtain distribution or to obtain distribution on terms that are reasonable, we may not be able to fully execute our
business plan.

In international markets, we compete with local Internet service providers that may have competitive
advantages.

In a number of international markets, especially those in Asia, Europe, the Middle East and Latin America,
we face substantial competition from local Internet service providers and other portals that offer search, communications, and other commercial services. Many of these companies have a dominant market share in their territories and are owned by
local telecommunications providers which give them a competitive advantage. Local providers of competing online services may also have a substantial advantage over us in attracting users in their country due to more established branding in that
country, greater knowledge with respect to the tastes and preferences of users residing in that country, and/or their focus on a single market. Further, the local providers may have greater regulatory and operational flexibility than Yahoo! due to
the fact that we are subject to both U.S. and foreign regulatory requirements. We must continue to improve our local offerings, become more knowledgeable about our local users and their preferences, deepen our relationships with our local users
as well as increase our branding and other marketing activities in order to remain competitive and strengthen our international market position.