New Markets
There is slow growth in demand in traditional markets of US & EU. Hence, TDAP’s increased focus on increasing market share of Pakistan exports in new Asian Markets especially Russia, China, India, and in Africa.

To carry forward this mission successfully, implementation of the New Export Strategy was imperative. The first agenda item was thus the re-organization of TDAP, whose principle features are:

Product divisions to develop export potential of Pakistani products through four divisions, namely:

Marketing Divisions: To develop strategy for increasing market share for better understanding of major markets, through market analysis, competitor analysis, and seeking best business practices, the following divisions were created