Designing a new style for a welcoming, informal group of bars.

Challenge

The Common Room bars carry individual brand names and all have an independent feel. They combine activities such as quizzing and retro gaming with a quality food and drink offer aimed at a mixed customer base with a lean towards the ‘student’ population in certain venues.

Strategy

To reflect a younger vibe we created a menu with distinctive type treatments for each of the menu sections to convey an independent quirky feel. Each menu is easily visible when stacked on the restaurant tables.

Impact

The Common Room venues have has added more venues and continue to offer a fantastic experience to more and more customers.