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It all started back in 2015, when our founder Soumaya Hamdi embarked on a road trip through South-East Asia (Singapore Malaysia South Korea Japan). With husband and reluctant baby in town, the young family explored up and down the region, searching for the best in authentic halal food and Muslim-friendly travel experiences.

It all started back in 2015, when our founder Soumaya Hamdi embarked on a road trip through South-East Asia (Singapore Malaysia South Korea Japan). With husband and reluctant baby in town, the young family explored up and down the region, searching for the best in authentic halal food and Muslim-friendly travel experiences.