Will it ever fly? I don't think so, and even if it does, the expansion plans are very very ambitious...

A second question though - if it does fly, will it prosper and succeed? I guess the answer here is another question - what was the last airline to commence operations with a scheduled Transatlantic route and be successful ?

I can't think of any in the last 10 years, but feel free to correct me...
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(Going back a bit further, Virgin Atlantic are an example, but it is nearly 20 years ago since they commenced operations)