Director of Marketing

Director of Marketing

Position SummaryTheDirector of Marketing will identify and act on business opportunities within and across Tiger's various departments to develop and build "Tiger Way" brand loyalty for Tiger Fuel Company and the communities we serve. This person will champion Tiger's products and services through various channels and engagement. The Director will also formulate programs to anticipate and respond to marketplace dynamics and work with business colleagues to develop marketing strategies.

The successful candidate will be an expert in brand strategy and development with proven results in building brand awareness across our business units. Preference is a background in marketing to the small business sector. The ideal candidate must thrive in a fast-paced environment; operate with a strong level of marketing channel intelligence; bring creative ideas and solutions to market communications challenges; understand communication strategies for traditional, web, social and news media; and manage relationships with stakeholders at multiple levels.

Essential Duties and Responsibilities  Provides direction in defining Tiger Fuel Company's marketing strategy and oversees all aspects of marketing for the company including marketing
communications, advertising, event marketing, public relations and social media.

 Sets the company strategy and builds the Tiger brand through key
communication channels including web, social media, events, PR, and
marketing content.

 Handles all philanthropic requests and helps define our community out reach initiatives while ensuring the initiatives are effectively communicated to our employees and our customers

Qualifications and Experience  Minimum 4 years of consumer-oriented, marketing, strategic and brand management experiences required, preferably with solid experience
marketing to the small business sector

Tiger Fuel Company OverviewTiger Fuel Company was established in August of 1982 with the purchase of an Exxon-branded petroleum distributor in Charlottesville, Virginia. In the ensuing years, Tiger Fuel Company has expanded, building modern facilities for retail
gasoline, car washes, convenience food and providing home heating oil and
propane gas products. Tiger Fuel Company has steadily grown into a complete energy provider for Central Virginia.

Today, Tiger Fuel Company is a complete petroleum products distributor. Tiger Fuel offers one-stop shopping for all your petroleum needs. In addition, Tiger Fuel represents five major brands: Exxon, Marathon, BP, CITGO, and its own private
label, EXCEL. Tiger Fuel is also the area's largest distributor of home heating fuels.

Wherever it does business, Tiger Fuel Company has established itself as a
responsible corporate citizen, eager to satisfy the needs of the local residents. The foundation for Tiger Fuel Company's future success is its steadfast
commitment to customers and employees alike.