Property description: The new Brunsfield apartment building, which is next to Clubhouse Jager bar at the northern tail of the North Loop in Minneapolis, looks nothing like its neighbors.

Clad in dark gray panels, the building’s facade is broken up by exterior decks set at sharp angles, each highlighted by a red wall that adds a touch of color. The L-shaped Brunsfield has six levels, with two available for retail on the Washington Avenue side.

One feature is a two-story, open air walkway from Washington Avenue, which leads to the lobby entrance and outdoor patio on the backside. Amenities include a fitness center, large community room with lounge seating, a kitchen and a large table that sits next to an outdoor patio. The underground garage fits 57 cars, and bikers have access to an indoor storage room.

Units have loft-like interiors, including concrete and bamboo floors, exposed duct work and 9-foot ceilings. Two Washington Avenue retail properties are available: a 3,900-square-foot space that’s tall enough for a potential mezzanine and another 1,500-square-foot space.

Interesting tidbits: The Malaysia-based Brunsfield International’s first foray into the Twin Cities apartment market came about because of Vincent Lim, a former architect at Target Corp. and at HGA Architects and Engineers, both based in Minneapolis. The Malaysian native is the North America general manager for Brunsfield.

With so many new apartments in the neighborhood, the challenge for marketing director Judy Carter, who once worked at HGA with Lim, has been to differentiate it from other North Loop hipster digs.

The Brunsfield is akin to a boutique hotel, she said, pointing to the small number of units, on-site concierge, art-filled lobby and availability of a designer who offers color consultations.

“The attraction is the neighborhood,” added Gina Lampe, leasing manager. “Our tenants love being here because everything is so close — restaurants, parks, the river. And it’s small enough so everyone knows each other.”

See below for a slideshow of Brunsfield North Loop apartments by F&C staff photographer Bill Klotz: