Vehicle Research

Masterack’s Steel Interiors Boost Productivity

Masterack products include customized shelving, drawers, parts bins, partitions, wire spool racks, literature racks, lockable doors and cabinets, and more. The company previously operated under the name of Leggett & Platt Commercial Vehicle Products, but recently rebranded under the product line name -- Masterack. Photo courtesy of Masterack

With the right mix and configuration of steel storage modules and shelving components, a fleet vehicle can help improve work efficiency, service quality, and inventory management. Masterack specializes in designing such tailored packages for a broad variety of fleet vehicles.

Engineering Custom Solutions

“One of the many things that sets us apart from other upfitters in the industry is our ability to design custom packages for fleets,” said Jenn Voelker, director of engineering and product development for Masterack. “The needs of each fleet are unique, and Masterack excels in engineering solutions to accommodate our customers.”

This attention to detail means working closely with each customer, whether the vehicle at issue is a public utility van, a mobile library, a mobile medical unit, an animal services van, or any other type of fleet vehicle. Listening to the customer is paramount.

“It may seem like common sense, but customers should really take a look at how the vehicle is going to be used,” explained Ashley MacLeod, marketing manager for Masterack. “What is going on the shelves? What would the person driving the van need to have handy? How accessible do these items need to be? Our team sits down with the customers and helps design products to fit all of these needs. We can prototype and let them see the vehicle in person to make sure nothing is overlooked. We even have our engineers ride along with the customers to get a feel for what their needs are.”

Steel interiors are typically more cost-effective than comparable packages made of aluminum or composite – a major selling point for fiscally minded government fleet managers. But Masterack also offers aluminum and composite shelving, too.

The company has been manufacturing, selling, and installing steel interiors for more than 40 years, under the name of Leggett & Platt Commercial Vehicle Products. Just recently, Leggett & Platt CVP rebranded under the product line name – Masterack.

Servicing a Range of Fleet Vehicles

Masterack upfits aren’t limited to a handful of truck and van models.

“Masterack upfits fleets of any make and model,” MacLeod said. “From Nissan Rogues to box trucks to pickups and everything in between, we have designed and installed products in all kinds of vehicles.”

Masterack does offer standard packages designed to maximize the space inside each vehicle, but these products can be produced in any length, height, or depth that the customer requests, MacLeod noted. The company’s heavy-duty steel interiors are used by some of the nation’s largest fleets. The quality of steel is rugged and durable; it won’t warp or bend.

“We are not the only ones who make steel shelving, but we are the only ones who can tailor our steel packages on demand,” said Brian Jacob, director of client relations for Masterack.

Chevrolet will debut its 2020 Silverado HD trucks in February 2019 as the third Silverado model refresh in just 18 months, including the 2019 Silverado 1500 and medium-duty Silverado 4500/5500/6500 trucks.

Hoping to capitalize on the popularity of midsize pickups, Jeep will offer its 2020 Gladiator as a 4x4-only pickup that may land more with retail than commercial buyers, but could find its way into fleets with a need to traverse rugged terrain.