Keep the Beat Trademark Terms of Use & Logo Usage
Guidelines

Terms of Use for Keep the
Beat Materials

General Terms: The text of and information contained in materials published by the National Heart, Lung, and Blood Institute (NHLBI) are in the public domain. No further permission is required to reproduce or reprint the text in whole or in part. This applies to print publications, graphics, and animations in the NHLBI Diseases and Conditions Index as well as documents and content from the NHLBI Web site. Organizations may add their own logo or name. The NHLBI asks only that no changes be made to the content of the material, and that the material as well any NHLBI Internet links not be used in any direct or indirect product endorsement or advertising. Requested sourcing language: Source: National Heart, Lung, and Blood Institute; National Institutes of Health; U.S. Department of Health and Human Services.

Photography and Visuals: Keep the Beat photography can only be used within the context of healthy eating and cooking.
Separation of the photos from the issue of heart healthy cooking and eating is
not permitted. Inclusion of photos and visuals from Keep the
Beat must be sourced using the following required
language:

Photo courtesy of Keep the Beat, National Heart,
Lung, and Blood Institute.

Recipes: Keep the Beat Recipes can be
used only within the context of healthy eating and cooking. Separation of the
recipe from the issue of heart healthy cooking and eating is not permitted.
Inclusion of recipes from Keep the Beat must be
sourced using the following required language:

Recipe courtesy of Keep the Beat, National Heart,
Lung, and Blood Institute.

Required Disclaimer
Statement

The NHLBI cannot endorse any product, company, or service. Nor can there
be any implied endorsement by the NHLBI.

After the NHLBI reviews and approves the logo use request, corporate
partners must include a disclaimer statement on all pack-promotions, once on
each Web page, and once on any print material featuring the Keep the
Beat logo or word marks.

Disclaimer Language: Participation by [company name]
does not imply endorsement by HHS/NIH/NHLBI.

Trademark Terms of
Use

These guidelines detail the requirements for use of the National Heart,
Lung, and Blood Institute (NHLBI) Keep the Beat logo and word
marks. Keep the Beat is a trademark of the U.S. Department of Health and Human
Services (HHS). To maintain the integrity of the brand, the affiliated marks
may only be used on materials associated with activities related to heart
healthy eating and cooking. All usage requires prior approval from the
National Heart, Lung, and Blood Institute (NHLBI).

Obtaining the Keep
the Beat Logos

All versions and formats of the logos are available in the image library.

The five formats are:

EPS and TIF: For professional and high-end printing,
use the high-resolution logo.

JPG and GIF: Low-resolution files are acceptable for
electronic materials, such as Web pages, PowerPoint presentations, or Word
documents.

PNG: low resolution files for Word or
PowerPoint

Zip Compressed Files
Windows XP and Windows Vista have a zip compression utility built into the operating system. If you are using a Macintosh or running an older Windows operating system and do not already have a compression program such as WinZip, you can download a free 21-day trial version of WinZip* (Windows) or download a similar compression program:

This version can be used when reproducing the logo on a light or
dark color background, and can be used as a banner. When printing in spot
color, use black, PMS 1797 (red), PMS 718 (orange), PMS 367 (green), and PMS
116 (yellow).

* CMYK: cyan, magenta,
yellow, and key (black) is a term commonly
used by designers to refer to "process color" or the "four color" process used
in color printing.

** RGB: commonly used design term to describe the process in which
red, green, and blue are
combined to produce a broad array of colors.

Size and Placement of the Logo in Print

The two-color Keep the Beat and Keep
the BeatRecipes logos should not be used
smaller than 3 wide. The four-color Keep the
BeatRecipes: Deliciously Healthy Dinners and
Keep the BeatRecipes logos should not be
used smaller than 5 wide.

The only exception to this rule is for placement on product
packaging where space is limited. In these instances, minimum size will be
determined on a case-by-case basis.

In addition, a .25" border surrounding the logo is required.

Use of the Logo on Promotional Materials

For promotional materials (e.g., advocacy bracelets, pens, stress
balls, etc.), you may use either the full logo or just the program name (Keep
the Beat). All usage must correspond to the guidelines
specified in this document.

Minimum size will be determined on a case-by-case basis.

Use of the Logo as a Partner Group or with Other Groups
Logos

All of the logos should appear of similar size and visibility, but in
no case shall the Keep the Beat logo be smaller than the
others nor shall it be smaller than the minimum dimensions indicated
above.

Questions

For more information, please call the NHLBI Health Information Center at
301-592-8573.

____________

Keep the Beat is a
trademark of the Department of Health and Human Services.

®We Can! Ways to Enhance Children's Activity & Nutrition, We Can!, and the We Can! logos are registered trademarks of the U.S. Department of Health & Human Services (HHS).