FIFA has launched its official FIFAWorldCup account on Instagram to share the best imagery from Brazil and for football supporters across the globe to share their World Cup celebrations on social media.

Fans can see and share exclusive back-stage pictures from the 12 stadiums in Brazil and the very best photography from the cities, beaches and fans at the event.

The account will also be promoting #myworldcup, whereby fans can upload photos showing how they are watching and enjoying the tournament. The best photos will be shared on FIFA.com’s social hub, which brings together fans, teams, players, coaches and celebrities from across the globe.

The FIFAWorldCup Instagram account complements FIFA’s existing strong presence on social media. In April 2014, FIFA’s Facebook pages reached over 280 million users, the World Cup page currently has more than 20 million fans, and there are currently more than seven million FIFA followers on Twitter, who frequently retweet and engage in conversation across the six language accounts.

Matt Stone, FIFA Head of Digital, commented: “The official 2014 FIFA World Cup Instagram account will reach new audiences who love exclusive, beautiful imagery from the tournament. We look forward to seeing how the fans are enjoying the event worldwide and sharing the best highlights across the official FIFA digital platforms.”

The official FIFA World Cup™ app has launched with exclusive coverage from Brazil 2014, meaning fans can take the world’s biggest event with them wherever they go. The app, first released in December 2013, has been fully updated ready for the opening match of the tournament.

The official app for Brazil 2014 is the essential companion, featuring live coverage from all 64 games. Fans can stay connected with the latest news, photos, videos, real-time voting on the official Man of the Match plus the chance to win the actual kick-off ball from the games.

The app is the virtual ticket for smartphone users to #joinin FIFA’s Global Stadium – the social, online and mobile hub for the World Cup. During the matches, fans can engage with friends, worldwide fans, players, coaches and celebrities from the in-app social media feed and could see themselves in the Global Stadium, by adding #WorldCup to their posts.

Fans can also keep track of all the tournament stats, the FIFA/Coca-Cola World Ranking, 197 world leagues and explore how FIFA brings to life its passion for developing the game and building a better future with stories from our worldwide projects.

Matt Stone, FIFA Head of Digital, commented: “The official 2014 FIFA World Cup app is your virtual ticket to the global stadium. It’s the best way to #joinin with the biggest conversation on the planet – only the World Cup and digital can make this happen. It’s the perfect companion both for TV viewers and for audiences on the move.”