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P&G SUMMIT GETS WIDESPREAD INTEREST

Published on May 25, 1998.

Since Procter & Gamble Co. (www.pg.com) announced it would hold an interactive summit in Cincinnati in late August called FAST-Forum (Future of Advertising Stakeholders), feedback from marketers has been "phenomenal," said Peter Blackshaw, manager of interactive marketing at P&G. For example, Ronald Wagner, chief strategy officer and co-founder of interactive agency Novo/Ironlight in San Francisco, said some of his Fortune 100 clients, such as Toyota Motor Sales USA and Sony Corp., want to attend. For information about FAST-Forum, send e-mail to Mr. Blackshaw (blackshawpe@pg.com).

The Coalition for Advertising Supported Information & Entertainment, in a white paper released last week, said interactive ad impressions should be measured only after they appear on a user's screen, not when the content site requests an ad to insert. The white paper, which was based on research conducted by CASIE and the Association of National Advertisers, describes the different ways interactive ads can be served and the approaches to measuring ads.

CDnow signs $22.5 mil deal with MTV

CDnow (www.cdnow.com) signed a three-year deal with MTV Networks. The partnership includes event sponsorships such as the MTV Video Music Awards, online and on-air advertising, online music retailing, and online content and co-promotions. CDnow will pay MTV Networks $22.5 million in cash and stock.