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Kotex 'Mouse', by Propaganda Ogilvy & Mather

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Russia's take on the thorny issue of how to demonstrate the superior absorbent qualities of tampons, while maintaining an above-the-waist decency, is solved with the ingenious use of a mouse in a spot for Kotex from Propaganda Ogilvy Russia. The ad features a fashionable young Muscovite getting ready to go out while her (presumably) pet mouse scurries around her equally fashionable apartment. Tragedy strikes, though, when the creature climbs into a vase of flowers and is unable to escape. Thankfully, imminent rodenticide is averted with the clever use of a couple of tampons which, when popped in the vase, absorb all the water and allow the pet to escape.

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