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Packers officials expect the pro shop to make an additional $1-2M a year

A ribbon cutting ceremony was held today at the new Packers Pro Shop at Lambeau Field, which is "21,500 square feet of glamour, kitsch and cuteness offered with big-city style," according to a front-page piece by Richard Ryman of the GREEN BAY PRESS-GAZETTE. The shop has Packers gear for "tiny quarterbacks, linebackers and cheerleaders; furniture and fridges for those Packers basements; a wall of hats -- 36 linear feet of headgear -- jerseys, jerseys and jerseys, and everywhere photos of Packers history." It is "more than twice as large as the one it replaced," and is "angular, open, bathed in natural light and visually stimulating." New elements include "non-Packers items, such as Lucy, Kuhl and Cutter & Buck merchandise, as well as a ...