Mobile vs. online ad campaigns: Leveraging differences

The vast new profit streams of the mobile world can become an important opportunity for direct response advertisers. The creation of successful mobile campaigns requires a combination of the knowledge that has already been accumulated in the world of result-based online marketing together with a thorough understanding of the differences, limitations and options provided by the mobile platform says Inbar Chap in her story. A must read for mobile marketers.

About Future Case

Future Case is an aggregation space about mobile life, business modeling, marketing and branding. The content is chosen from a number of sites that are serious on their matter. Authors can contribute. Please contact Kees.

Future Case provides an interesting scope of what is going on in exciting domains.You may also want to check out www.crossmedialab.nl for additional fun.