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During the end of a test run of the new chat show “Sister Circle” this past Wednesday, DJ Q began spontaneously singing “Sugar Free,” an old-school R&B song from the 1980s.

The ladies on the show began to dance and sing along, some with more panache than others. Helen Swenson, the executive producer, came out of the control room with pep in her step. “That was fantastic!” she said. “Love my ladies!”

In a world where ABC has “The View,” Fox has “The Real” and CBS has “The Talk,” black-owned cable network TV One and several local broadcast stations such as WATL-TV are entering this crowded field starting Monday Sept. 11 at 9 a.m. The biggest differences from its rivals: it’s based in Atlanta, featuring four local black women and a male DJ.

[UPDATE on Friday, September 8: The show’s launch date has been pushed back a week because of Hurricane Irma to September 18.]

Nielsen research shows African-American women watch plenty of daytime TV, drawn to shows such as “The Wendy Williams Show” and Steve Harvey‘s talk show. TV One and broadcast company Tegna think there is still room for a show about pop culture, lifestyle and sometimes serious discussions important to black women.

“Sister Circle” is guaranteed 50 weeks of production, five days a week, over the next 12 months, featuring a reality star (Quad Webb-Lunceford of Bravo’s “Married to Medicine), a comedienne (Kiana Dancie), a former radio and TV host (Rashan Ali) and an R&B star (Syleena Johnson.)

Swenson, a veteran broadcast news manager who was Channel 2 Action News legend Monica Pearson‘s producer in the early 1990s, said Tegna asked her last year to come up with a live show that could generate social media buzz. They came up with the idea of an all-black talk show and ultimately brought in TV One to broadcast it nationally.

Tegna, which is shooting the program at 11Alive headquarters off I-85 and Monroe Drive, has given the women five weeks to prep with mock shows so everyone could get comfortable going live, whether it’s a cooking segment, a celebrity interview or a debate over the news that day.

On this particular morning, they had a producer stand in for nutrition expert Ian Smith to do a segment on banishing sugar from one’s diet. (Smith himself is set to appear on the show during its first week.) Ali told the story about how she and her husband hooked up. Johnson and Webb-Lunceford disagreed over whether the lead in the recent “Wonder Woman” film was too docile.

“All of the ladies have a spiritual center about them,” Swenson said. “I feel like that this was a divine power that brought us all together. This show is not only going to be fun and entertaining but it will provoke thought. It will be relevant and relatable not just to women of color but all women.” (She interviewed 150 women before picking these four, plus DJ Q to provide a male perspective.)

She also wants to ensure the show is not conflict driven, even if the cast members disagree over topics. “This is how inclusive, not exclusive,” she said. “It celebrates differences.”

Thanks to her extensive radio background working at V-103, Hot 107.9 and Streetz 94.5, Ali is used to going live and during the test show did most of the introductions. “She has the most experience” with this type of programming, said Dancie, an emcee at Atlanta Comedy Theater in Norcross. “She’s training us, leading the way.”

For Ali, “this opportunity is truly a dream come true… We’re ready for the big day!”

Webb-Lunceford, who has just finished shooting the fifth season of “Married to Medicine,” said she hopes this program will “show me in a different light outside of being a reality show star.”

Johnson, who has been a singer her entire career and starred in TV One’s “R&B Divas,” sees the talk show route as a new progression for her. She found doing that being on that particular reality show was anxiety producing and didn’t necessarily boost her music career. This type of show, she said, is more uplifting.

“We are really trying to transcend race,” she said. “It being an all-African American show is the statement. However, the purpose of that statement is to tie us together race wise. We want to let people know we’re not so different just because of our skin color or our beliefs. We’re going to talk about some uncomfortable things so we can be comfortable with being uncomfortable.”

During the test show, Webb-Lunceford noted how she modified her name in the early 2000s to sound more “white” so she could better solidify her shot at getting a job. DJ Q said the time is now to stop kow-towing to white prejudices and embrace black names. “We can’t denounce our heritage,” he said. “We have been tap-dancing with the mainstream. It ain’t getting us nowhere!”

Webb-Lunceford took no umbrage. She said perhaps today, white people are more comfortable with black-sounding names. “Now might be the time we stand for who we are,” she said.

Moments after the test show ended, Johnson looked pleased.

“I thought today was the most evolved,” she said. “We really had fun today!”

“Everybody’s energy was up today,” added Swenson, the producer.

Quentin Latham, who goes by DJ Q on the show and the Funky Dineva on social media, said he is more than ready to go live. “Given the political climate, the racial climate, a show like ‘Sister Circle’ could not come at a better time.”

Atlanta is now home to three daytime shows: “Lauren Lake’s Paternity Court,” the new “Couples Court With the Cutlers” and now this show.

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In SJ's words the show is trying to transcend race. How ironic that only members of the black race have a place on the show.

The show itself is unwatchable.....I liken it to watching a bunch of little chickens flapping their wings and beaks. Being loud while saying nothing. So sick of seeing black women being loud , most often screaming and repeating a phrase or sentence over and over. Trying to be cute. It is tiresome to watch. The art of debate is nowhere in existence here. The one screaming the loudest and longest wins the debate. Have none of these women reflected on how that behavior worked out for Tamar? This is a business first and foremost. Every minute of airtime costs thousands of dollars. All of that unnecessary phrase-repeating is a pure waste of airtime. Viewers check out or change the station. Sponsors do not want to waste their $ on that. For this show to even have a chance it needs to fire SJ and Quad and replace them with women outside the black race. And they all need to go take a Debate101 college course.

Lastly, the hosts need to be styled properly. Not as individuals but as a cohesive group. One day 3 of the ladies were wearing heavy Christmas season outfits while the remaining lady had on a Spring season pink dress. The whole set looks like an afterthought. I have never seen such a mess.

Sister Circle, I love to see beautiful professional Black women together communicating about the events of today. However, I must say this to Quad, you look lovely, but please leave your hair alone. Stop! looking at yourself in the mirror while the camera is on you. Little things like this makes a show look unprofessional, to put it another way, local. Best wishes to Sister Circle. Just my opinion!

Awful. TVone should be ashamed for including that grotesque looking drug fiend in the midst of all those beautiful women. And how the hell is he supposed to speak from a male perspective when he walks around wearing wigs and makeup?

@Jack M I have more of a problem with that black gay male speaking for black men. That proves that the mass media is hell bent on feminizing the black male experience to make white men like you more comfortable. I'm saddened by this show and hope it gets canceled EXPEDITIOUSLY!

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