(SW3) How Do You Increase Your Visibility in the World? Explore Free Marketing Tools & Best Practices for Core Facilities

Workshop Sponsors:

Sunday, April 22

1:00 pm – 5:00 pm

This workshop will provide hands-on opportunities for attendees to learn how to leverage social media, design and email content management to communicate about their resources and services in their organizations.

Presenters and
Organizers

Nicole Bonomini, University of Michigan
Amy Puffenberger, University of Michigan
Todd Smith, Digital World Biology

Learning Objectives

• Attendees will learn how to use Twitter, Canva, and MailChimp through hands-on training. They will create their own tweets, learn how to obtain followers on Twitter, design a flyer in Canva, and draft an e-newsletter using MailChimp. All of these tools are free to use.

• Attendees will learn to communicate messages effectively, leveraging free tools and institutional resources. Presenters will share how and when to get the message across using the best tools. We will share data on how and when to publish on social media, best practices for sending newsletters, and design principles.

ABRF Business & Membership Office

About Us

The Association of Biomolecular Resource Facilities is a unique membership association comprised of over 600 members who work within or support shared resource and research biotechnology laboratories. Our members represent over 340 laboratories and administrative offices in government, academia, research, industry and commercial settings. The ABRF promotes the education and career advancement of scientists through conferences, a quarterly journal, publication of research group studies and conference travel awards. The society also sponsors multi-center research studies designed to help members incorporate new biotechnologies into their laboratories.