Second to None? Or Next to Nothing?

More by
Marilyn

When I hear the phrase “second to none” in ads, I know the sponsors mean they think their product is the best, but to me, it sounds like the product is one step from the worst or barely better than none. Can you explain where this phrase came from and why anyone would want to use it?

Marilyn responds:

When referring to people, one may use the description, “second to no one,” which more clearly means “first.” So when referring to objects, one can reasonably say, “second to none,” which means the same thing, but depersonalized. It makes sense, but like you, I think the phrase sounds more like it means, “next to nothing.” If I were an advertiser, I wouldn’t use it.

AMG/Parade Digital

Connect With Us

More from AMG/Parade

Our partners

Your use of this website constitutes and manifests your acceptance
of our User Agreement,
Privacy Policy,
Cookie Notification,
and awareness of the California Privacy Rights.
Pursuant to U.S. Copyright law, as well as other applicable federal
and state laws, the content on this website may not be reproduced,
distributed, displayed, transmitted, cached, or otherwise used,
without the prior, express, and written permission of Athlon Media Group.
Ad Choices