You’ll also get a simple, 3-step process that’ll help you get the most out of these marketing words, along with A LOT of real-world examples.

So if you feel like writing persuasive sales copy that gets you more sales from your pages, let’s jump right in…

190 Advertising Words and Phrases

This article is for:

✅ People who need words of persuasion to feed their brain when writing copy
✅ Biz owners willing to know how to craft effective advertising copy that actually sells
✅ You, because you want to connect better with people, get them to act and stop writing like a lame robot

Step 1: Determine the Action You Want Your Readers to Take

Great copywriting is about crafting content that causes readers to take a specific action.”

So what do you want your prospects to do with the piece of content you’re writing?

Here are various examples:

– Subscribe to your email list
– Contact you for more details
– Order your crispy nachos box right now

“Uh, Clemence, but what happens if I don’t want them to take any specific action right now”.

In this case, you’ll at least want them to feel something, right?

Like, “Oh this company looks awesome. THESE are the guys I want to work with!”. Or: “Uhhh, I feel so overwhelmed, I don’t know where to get started to earn money online…”

That’s where you move on to step 2.

Step 2: Identify the Exact Emotional State That Will Drive That Action

This second step is about defining the emotions tied to the action we want people to take.

See…

The way we’re going to be classifying emotions today is rooted in our psychology buddy named W. Gerrod Parrott (WGP) who came up with the emotion groups’ tree structure.

What W. Gerrod Parrott’s basically tells us is that they are 6 primary emotions that are tied to several secondary emotions. Long story short, these emotions are:

LoveJoySurpriseAngerSadnessFear

Today, we’re going to be focusing on:

Love…AKA words that make people feel happy, alive (e.g. health/food related products)Joy… in two ways:
Trigger words that inspire and empower (great for calls-to-action)
Trigger words that make people feel safe + trust you (e.g. introducing products / services in a benefit-oriented way)Sadness...words that get them confused or overwhelmed (good to get them realize they’re missing out)Surprise (curiosity)…AKA words that irresistibly get them to wanna learn more + take action

Before jumping head first into our bad-ass list, lemme’ splain quickly these emotions on the basis of W.G. Parrott’s work…

Joyful–> if you want trigger words that make people feel happy, alive (e.g. for health/food related products)Inspired, empowered –> great for calls-to-action and geting people to actSafe, trusting you –> good to introduce products / services in a benefit-oriented wayAngry, overwhelmed–> words that get them confused (to get them realize they’re missing out + set you apart from the competition)Curious –> AKA words that irresistibly get them to wanna learn more + take action

It’s simple:

Just click on the section that is tied to the emotional state you want to evoke.

The way you write has a huge effect on what you get (or don’t). I can teach you proven strategies, word-for-word scripts, and hacks that’ll help you sell your products like hotcakes . No B.S., ever.Subscribe to PPTPOP here

BONUS: Real-World Examples to Inspire You

Because we often need inspiration when writing sales copy, here are several real-world examples + which emotions they relate to so you can get your juices flowing.

Curiosity –> Discover the secrets…Confidence –> from the master, in easy stages

Curiosity –> You should be using…Joy –> Awesome

Feel safe –> ProvenCuriosity –> What do __ know that you don’t. Discover.

Inspire –> what if you could ….
the life you’ve always wanted

Curiosity –> do you know… Get the inside scoop

Curiosity –> story hook + click here to learn more

Headline starter (that empowers them to take action) –> GetConfidence –> proven, step-by-step, even if

Additional Resources

👉 D.E. Whiteman, Cashvertising. Wow… this, my friend, is classic book that breaks down proven, actionable principles of advertising psychology so you too can persuade and sell more. What I love about it: D.E. Whiteman goes through the proven triggers that cause people’s brains to buy in a fun and easy-to-read way. You’ll learn how to write kickass sales copy + 100 psychology secrets and how to use them for your business.

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Forever being able to write copy that naturally connects with people, gets them excited and sells dramatically better than your competitors.

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