Design Eighty One

New arrival: Ööloom sleeping mask

17th February 2017

An average person sleeps about 200 000 hours during his lifetime. Over 22 years in total. That is too much for sleep to be taken lightly! Ööloom is a sleeping mask, which uses the ancient power of wild animals, because unlike humans, animals have never had any trouble with sleeping.

The name “Ööloom” is an Estonian word that translates to “night owl” – a person who tends to stay up until late at night. The crude direct translation “night-beast” however sounds vastly superior! The pronunciation of “Ööloom ” in English is “oo-loom ”. “Oo” as in “boo!” and “loom ” as in “hey! sorry I didn’t mean to scare you by looming over you like a super-scary monster, I just want to be your friend.”

Ööloom was created by small group of friends – Karmen, Jan, Johan and Mihkel – with the combined skills in marketing, graphic design and branding. Simple but fun, and amazingly effective sleeping mask was born when Karmen couldn’t find any great Christmas presents and she decided to make some herself. The result was a hit amongst her friends and rest is the history. More than two years later, Ööloom has a great range of sleeping masks which have reached the sleepers and avid nap takers worldwide.

Not surprisingly, in 2015, Ööloom won the Best Innovation Grand Prix in Estonia’s most prestigious design awards competition “The Golden Egg” (Kuldmuna), and taking home gold medals in illustration, branding and package design categories.

“Many people view sleeping as a passive act. You just close your eyes, and don’t worry about the rest of it. But the reality is that you actually go on breath-taking adventures inside your own mind.” We are definitely ready far that! Night-night.