Major components of Facebook marketing

You probably won’t be surprised to learn that Facebook is the #1 social media platform used by businesses. In fact, according to eMarketer, 41% of US small businesses now use Facebook as part of their online marketing strategy.

Yet, despite its widespread usage, many business owners report that their efforts aren’t as effective as they would like. In a survey of over 3,700 marketers, Social Media Examiner found that only 45% felt their efforts on Facebook were working.

This underlines the need for business owners to understand which strategies and practices are worth the effort for positive ROI. This article will break down the major components of Facebook marketing, giving business owners actionable advice and best practices for each. These components are:

Optimizing your Facebook page for SEO and likes

Using Facebook groups to engage with your target market

Encouraging social sharing through the use of Facebook buttons and plugins

Getting your posts seen by more of your fans

When and how often to post

Using paid options to increase likes and reach

Best practices for Facebook ads

Optimizing Your Facebook Page For SEO And Likes

Your Facebook page is the starting point for all your Facebook marketing efforts. Ideally, you want it to be ranking both in Google and in Facebook search for your brand name so your customers and prospects and can easily find you. Then, once they’ve found your page, it should be appealing so people will actually choose to ‘like’ you. The following best practices will help you optimize your page for both of these purposes.

Choose a descriptive and memorable username: Sometimes called a vanity URL, your Facebook page username is simply the web address for your page (e.g., www.facebook.com/yourbusiness). By default, your page will be given a random URL comprised of numbers. Your username should accurately convey the topic of your page or your full business name so search engines and customers can find you in Google and Facebook search. You must have at least 25 ‘likes’ in order to claim a vanity URL.

Use descriptive keywords in your About section: Your About section is your primary text-based real estate on your page. Be sure to accurately describe your business and products, using keywords customers might use in search queries. Be sure to include your website URL in your description to encourage clicks through to your site.

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About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.