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Lift & Co.'s Certification was developed in partnership with MADD Canada. The Certification fuses Lift & Co.'s years of experience educating cannabis consumers and its millions of cannabis product data points with MADD Canada's recognized expertise in responsible use to provide specialized training for retailers across Canada.

"We're thrilled to provide training to a retailer like Spiritleaf as they prepare to educate Canadian consumers and launch their brand across Canada," said Matei Olaru, CEO, Lift & Co. "The Certification brings the Lift & Co. platform to life, and we're proud to provide this comprehensive training to frontline retailers across the country this October."

"We are committed to ensuring our franchise partners have the necessary tools and information available to deliver the best service to our customers," said Darren Bondar, President & CEO, Spiritleaf. "Lift & Co.'s Certification helps our retail teams be well-prepared to talk skillfully about cannabis in a way that is responsible, with a strong level of product knowledge."

Spiritleaf employees will receive in-depth category and product information, as well as education on public health and harm reduction, law and liabilities, and working with different cannabis customers to ensure cannabis is sold responsibly. The Certification is delivered exclusively through Lift & Co.'s retail education platform in a series of online lessons, as well as in-person instructor-led training.

Complementing the retail training, Spiritleaf's Calgary flagship store will also use Lift & Co.'s Cannabis Concierge (the "Cannabis Concierge"). The Cannabis Concierge is a tablet-based product discovery tool that will be available in-store to assist both staff and consumers in identifying appropriate products based on a consumer's inputted information, such as experience level with cannabis and desired use for the product, and backed by Lift & Co.'s database of user brand and strain reviews.

Lift & Co.'s Certification is also being used to train provincial cannabis retail staff in Prince Edward Island and Nova Scotia. Spiritleaf is the second private retailer to onboard the Certification, alongside Manitoba-based Delta 9, which Lift & Co. previously announced last month.

About the Lift & Co. Cannabis Retail Training Certification The Cannabis Retail Training Certification is a turn-key solution for both government and private retailers as either a two-day "boot camp" certification or a five-day intensive course. MADD Canada's curriculum and education materials are developed in consultation with Lift & Co. and provided exclusively through Lift & Co.'s retail education platform.

Information about the Certification and the Cannabis Concierge, and consultation requests, can be found at Lift & Co.'s website here.

About Lift & Co. Lift & Co. (TSXV:LIFT) is a platform that helps Canadians explore, understand, and make better-informed decisions around cannabis through superior information and data. Lift & Co. operates a comprehensive Canadian product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Lift & Co. Expos and the Canadian Cannabis Awards. The Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at lift.co.

Forward-looking statements Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.