With C2C, we’ve created an end-to-end solution that harnesses the power of inﬂuence to drive brand lift and commerce across online and ofﬂine mediums. It is a program that can be measured in terms of delivering business results.

C2C fuels great earned content with paid media across programmatic, e-commerce, search, and social media. It brings together the best of Publicis Groupe to innovate the role of influence in the marketing mix.

c2c Experts

Erin Lanuti

Chief Influence Strategist, MSLGROUP

As MSLGROUP’s lead influence strategist, Erin is responsible for shaping and innovating the vision around influence. In this role, she oversees the global Publicis Communications initiative Conversation2Commerce which harnesses the power of influence to drive brand lift and commerce for our clients.

With over 20 years’ experience developing and executing integrated campaigns, Lanuti has worked across numerous industry verticals and channels. She has a deep expertise in consumer brand marketing, paid media, content marketing, digital, entertainment, strategy, advertising, branding and new and emerging media.

Lanuti first joined MSLGROUP in 1998 where she worked for six years as Director of Entertainment. Then, for more than five years, she led Blink Entertainment LLC, a firm she founded as a non-traditional integrated marketing agency that serviced Fortune 100 companies. She returned to MSLGROUP in 2010 as SVP, Paid Media and Cross-Channel Strategies for North America.

Erin holds a B.S. in public affairs from American University.

Erin LanutiChief Influence Strategist

Amy Eckert

Global Business Development Lead, MSLGROUP

As Global Business Development Director for Conversation2Commerce, Amy focuses on creating opportunities to deliver incremental ROI for brands through harnessing the power of Influence content at scale.

With over 20 years in marketing roles at agencies such as DDB, OMD, Mediacom, TMP Worldwide and Performics Worldwide, Amy has cultivated a broad range of leadership and client service experience working across multiple industry categories, lines of business, and target audience segments. Amy’s current concentration is on developing performance-marketing strategies designed to create and convert consumer demand against brand KPIs.

Amy joined the Conversation2Commerce team mid-2016 and she holds a Bachelor of Science degree in Business Management from Purdue University.