In these challenging times, marketing can play a decisive role. Here are some tracks of reflexion:

– clearly identify niche segments

– clearly identify your core competitive advantages, what unique, special do you offer your customers? What do they appreciate most? What do they come back for? (use surveys, reviews, polls to help you assess those points)

– identify the specificities of your region, surroundings

– think of specific promotions, season’s related, context related…

– create events, even small

– think of dynamic pricing

– think of viral distribution, joint partnerships, special promotions

– imagine contests

Then, think promotion, communication, relationship, for both acquiring new customers and strenghten links with existing customers:

– use and abuse of the power of digital communication tools and techniques

– be easily found when looked for (hence the importance of identify the first elements), mainly through SEO and SEM, Facebook Ads.