Let’s Get Social!

When social media was first constructed there was limited marketing use. Primarily a social tool, brands knew they wanted to break in and engage with the users but they weren’t always sure how. Platforms like Twitter, in particular, were difficult to crack, thanks to their lack of functionality in the early days.

Now social media platforms have become a staple of marketing strategy and everyone uses it…which has its upside and its downside. On one hand, the sheer power of social media platforms as engagement and lead generation tools can’t be overstated. On the other, competition for user attention is pretty intense. It isn’t always easy to be seen in the crowd. [Read more…]

Social media marketing (a subset of digital marketing) is evolving at breakneck speed. When I started marketing on the web in 1996, hardly anyone had a website, much less an email address. Marketing on the web was referred to as “Internet marketing” then “online marketing.”

Now we are more specific and refer to “digital marketing” and “social media marketing” as strategies, tactics and tools are created and change. You can drill down even further into different types of niche marketing: relationship, viral, joint venture, email, cause, viral, etc.

It can be confusing on this crazy journey of marketing on the web. Later in this post, you’ll find a list of articles to guide you in areas of social media, social networks and a couple on email marketing. Before we get there, I want to share the results of my recent survey about digital marketing. [Read more…]