AMD announces SAPPHIRE Technology as its exclusive global distribution partnerAn international supplier and leading manufacturer of innovative technologies, SAPPHIRE has successfully collaborated with AMD for more than a decade, managing AMD products in various markets and acting as an AMD FirePro™ professional graphics channel partner in Asia. The distribution partnership will be beneficial in driving stronger support for AMD FirePro™ professional graphics by delivering new distribution resources to AMD’s channel ecosystem companies worldwide.

“THIS NEW COLLABORATION MARKS YET ANOTHER EXCITING STEP IN OUR AWARD-WINNING AMD GRAPHICS HISTORY BY OPENING UP NEW MARKETS FOR AMD FIREPRO™." DAVID CUMMINGS, SENIOR DIRECTOR AND GENERAL MANAGER, PROFESSIONAL GRAPHICS AT AMD

“For many years we have enjoyed a strong, productive and mutually beneficial relationship with SAPPHIRE. This new collaboration marks yet another exciting step in our award-winning AMD graphics history by opening up new markets for AMD FirePro™,” said David Cummings, senior director and general manager, Professional Graphics at AMD. “AMD is committed to growth in the professional graphics market, and as we build on the success of AMD FirePro™, we sought out a distribution partner that would allow us to broaden our reach, support growing sales and embrace new opportunities. SAPPHIRE was the natural choice.”

The company engaged SAPPHIRE to deliver focused distribution on a global basis. SAPPHIRE’s experience in a variety of regions – including more than five years in the Asia-Pacific workstation market – enables AMD to service the needs of even larger numbers of users throughout the world.

“We are very pleased to be the primary champion for the channel,” said Adrian Thompson, VP of Marketing, SAPPHIRE. “SAPPHIRE has experience in key professional markets that AMD FirePro™ targets including manufacturing CAD, media and entertainment, display walls and more. By strengthening our association with AMD, both companies win. We look forward to our expanded role to broaden the reach of AMD FirePro™.”

The distribution partnership is effective immediately, with AMD FirePro™ products distributed in the channel through SAPPHIRE from Oct. 1, 2013. Meanwhile, original equipment manufacturing (OEM) customers will still have the ability to purchase products directly from AMD.