Merino Wool Socks

Once upon a time, a dude in Illinois was like, "You know, these bicycles are pretty cool, but it sure would be cool if we could move the shifters — and make 'em work better."

Shortly thereafter, this dude in North Carolina was like, "You know, these bicycles are pretty cool, but it sure would be cool if bicycling socks were more comfortable — and if you could put better logos on 'em."

There you go, kids — your bicycle component and hosiery lesson all wrapped up into a comfortable and stylish set of socks brought to you by SRAM and DeFeet, and powered by Sheep Technology.