About Advertising Features

Analytics Advertising Features is a collection of features that takes advantage of the Google advertising cookies so you can do things like:

Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with Google Ads

Use demographic and interest data in your Analytics reports

Create Segments based on demographic and interest data

If you’re an Analytics 360 user, you have access to the additional features of being able to see Campaign Manager data in your reports, and being able to create remarketing lists in Analytics and share them with Display & Video 360.

Remarketing with Analytics

Remarketing with Analytics lets you create audiences of your site users and deliver relevant ads for your Google Display Network and Search-ads campaigns based on the actions those users took on your site.

Reporting

Demographics and Interests reporting

Understand how your site audience breaks down by Age, Gender, and Interests.

Better target your ad spend. Once you’ve used the reports to identify who visits your site, and who converts, you can target your ads to those specific audiences. (The Age, Gender, and Interests dimensions correspond exactly to the demographic and interest data available for targeting in Google Ads.)

Campaign Manager integration

When you successfully complete the integration, you’ll see a new set of Campaign Manager reports located in the Acquisition section of Analytics. You’ll also see traffic from Display ads in other Acquisition reports, as well as in the Conversions > Multi-Channel Funnels reports.

Segments

Segments let you isolate and analyze subsets of sessions and users. When you enable Advertising Features, you have the additional options of isolating data by age, gender, and interest so you can uncover more detailed information about your audience.