The bad news for Apple is that it's really hard to find Secret through the App Store app on your iPhone.

If you put "Secret" in the App Store search bar and then tap "search," an app called Private Photo Vault comes up. A preview of Private Photo Vault takes up the whole iPhone screen. If you swipe to the right, you get "Secret Apps Lite."

It takes about 107 swipes before you finally – FINALLY – get to "Secret - Speak Freely."

Before you get there you have to go through seemingly unrelated results like "WATCH ABC Family" and "Stair Dismount" and "Duckers," a game by Retro Dreamer.

107 swipes!

It turns out the easiest way to find and install Secret on your iPhone is to open your Safari browser and start typing "Secret app" in the Google search bar. As you do, Google will suggest a more complete search query: "Secret app for iphone."