But the advert was mocked by users of the social network, with the co-writer of political comedy The Thick of It, Simon Blackwell, saying it would have been rejected as "too far-fetched" if it was suggested as an idea for the political satire.

He wrote: "Genuinely, if that Conservative beer & bingo ad had come up at a Thick Of It script meeting we'd have rejected it as being too far-fetched."