Nicholas Skally

Rosica’s experience in cause- related marketing provided is with valuable insight into this strategic PR practice. This helped us significantly with our Skate in School program, which is focused on fighting childhood obesity.”

Nicholas Skally

Marketing and Public Relations Manager, Rollerblade

The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

This book explains “how doing good means doing well” for profit-oriented companies. Simply put, it explores why supporting worthy causes can be very good for business. Within the pages of The Business of Cause Marketing, readers can learn about the real benefits for companies that have endorsed a variety of philanthropic initiatives. Through these mutually beneficial relationships, companies garner goodwill among all their stakeholders from employees to customers and nonprofit charitable organizations get the support they need to carry out their missions.

The Cause Marketing Handbook provides in-depth strategies to help a business or brand:

Select the best non-profit partner.

Create fresh publicity opportunities.

Incorporate the elements of a successful cause-related campaign into a marketing and business plan.

Rosica specializes in health-related strategic internal and external corporate communications and media relations. We are helping corporations, public and private schools, universities, and nonprofits with COVID-19 communications preparedness and management.