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August 3, 2016

Malcolm Gladwell is a staff writer at The New Yorker. His new podcast is Revisionist History.

“The amount of criticism you get is a constant function of the size of your audience. So if you think that, generously speaking, 80% of the people who read your work like it, that means if you sell ten books you have two enemies. And if you sell a million books you have 200,000 enemies. So be careful what you wish for. The volume of critics grows linearly with the size of your audience.”