The Dale Carnegie Course provided the cornerstone for an educational strategy, immersing Green Mountain employees in a rigorous time-phased training curriculum that balanced individualised coaching with group training. Self-discovery is a hallmark of the training, and from the very first session, participants are challenged to expand their comfort zones, take risks and deepen their understanding of themselves, their strengths and passions. By developing a more appreciative outlook and positive attitude, participants begin to foster a deeper respect for other people and discover what it takes to collaborate and work with others as part of a team.

How They're Succeeding Now

Challenges

Green Mountain Coffee Roasters, after enjoying steady success in its core market, decided they would begin expansion efforts. In order to safeguard its culture and prepare its employees for the challenges ahead, they needed to step up their training initiatives.

Solutions

The Dale Carnegie Course would immerse Green Mountain employees in a rigorous time-phased training curriculum that balanced individualised coaching with group training. For 12 weeks, the participants engaged in a continuous cycle of improvement, during which they transitioned between the classroom and the workplace, putting principles into practice and getting feedback from their peers.

Results

Advances in innovation and idea sharing have led to a proliferation of breakthrough projects and creative ideas that have helped improve efficiency and continue steady expansion.

“You can really see the change in people. They are markedly different. They're engaged. They go the extra mile to get things done.”