The account will be headed up by founder and director Andrea San Pedro, an ex-M&C Saatchi PR consultant with 10 years experience in consumer and lifestyle comms. The agency, which is just two years old, has a number of independent retail, design and crafts brands on its books including eco and sustainable design e-tailer E-Side, quirky crafts brand Gilliangladrag founded by author and ‘felting queen’ Gillian Harris, babies and children’s boutique Hop Like A Bunny and wedding dress designer Shanna Melville.

ASP PR will be tasked with delivering on an integrated communications brief, publicising the furniture maker’s work across all relevant consumer lifestyle and interior titles. Barbara Genda is a small, highly skilled and passionate London-based studio. The company specialises in creating and developing beautiful interior design solutions for all spaces – from walk-in wardrobes and in-built media centres to children’s playrooms and ergonomic home offices.