LOS ANGELES — The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos views, up 25 percent since June according to the most recent numbers from comScore.While many of those ads were serviced by big publishers including Microsoft, AOL and Google, nearly half were served by video ad networks such as Tremor Media, Adap.tv, Brightroll, YuMe, BBE and several others.Tremor was the biggest player, serving some 477 million ads in November, comScore reports.Despite the influence of the these ad networks, an industry survey of agenies and marketers finds awareness of the video ad networks is “quite” low, says Andy Tu VP of marketing for Break Media .

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