Superwhite Detergent Box Set (Ladies)

THE LOWDOWNIn the 1960s, a new brand of laundry detergent was quietly launched in Singapore, titled "Superwhite" which literally translates to "超级白" in Chinese.

THE DETAILS • This limited edition box set contains a T-shirt,1 sticker and 1 Card • Available in Black and White

THE MAKERS SUPERWHITE 超级白 produces merchandise that have been used by generations. Taking references from the past in its debut with a limited edition T-shirt packed in a vintage-looking detergent box, this irreverent label aims to produce more tongue-in-cheek items in the near future.

Note: It is purely coincidental that the Chinese translation of Superwhite, 超级白 sounds uncomfortably similar to the Hokkien dialect's most infamous swear word.