The Xbox One X, announced at the Microsoft E3 conference two weeks ago, will feature upgrades geared towards hardcore gamers, with Xbox boss Phil Spencer pointing out that the console is a "premium" product.

The Xbox One X will rival Sony’s PS4 Pro when it goes on sale this November, and while the PS4 Pro is also able to play games in 4K, the One X boasts an impressive 12 gigabytes of RAM compared to the PS4 Pro's 8, therefore offering more processing power.

However, despite the new machine being hailed as “the most powerful console ever made” with its 4K HD capability and 60fps running rate, some experts believe that Microsoft and the Xbox One X could be at a disadvantage.

Despite a leg up over the PS4, Piers Harding-Rolls, a gaming analyst at IHS Technology, believes that the new console might struggle to attract more casual gamers who don't need the high-powered upgrade to the Xbox One.

”The Xbox One X is targeted at a specific audience, which is at this stage early-adopting Xbox fans - console gamers that want the best device,” he said.

Harding-Rolls added that to compete with Sony, Microsoft should instead focus on crafting more high-quality exclusive games for the Xbox, something Sony has been focussing on for years with the release of big, bold new IP's like Horizon Zero Dawn, Nioh and No Man's Sky.

However, this might not be the only problem facing Microsoft's £449 new console.

Xbox One X E3 2017 Game Reveals

XBOX ONE X will have lots of games support when the November release date rolls around, including these exclusive and third-party titles.

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Piranha Bytes, developers of forthcoming open world science-fantasy game ‘ELEX’ have said that they believe the One X could be in trouble if Sony decided to drop the price of the PS4 Pro later this year.

Talking to Wccftech, the developers said:

“[The Xbox One X is] cheap for what’s inside. The big question is whether people are really going to pay that much and if the PlayStation 4 Pro goes down to $350, it could become a huge problem.”

That said, Piranha Bytes did still acknowledge that the new Microsoft hardware is "a very nice machine, no doubt."

If the Piranha Bytes prediction comes to transpire - which wouldn't be the first person to suggest a PS4 Pro price drop this Christmas - Microsoft's new console could be doomed to failure when it is released in November this year.

In the more immediate future, Sony PlayStation 4 fans can look forward to the next selection of free PS Plus Games for July 2017 which is expected to drop any day now.

Typically Sony has made a thing of revealing their new batch of monthly PlayStation Plus games on the last Wednesday of the month and we suspect they will do the same this week, with an announcement expected on June 28 (today), before the games eventually release on July 4.

At the weekend, the PlayStation Plus July 2017 lineup in Japan was confirmed and contains some stonking free games, including:

Killzone: ShadowFallChild of LightGravity Daze (known in the west as Gravity Rush Remastered)

It's highly unlikely that PlayStation Plus subscribers in the west will receive the same lineup, but we can always hope.

For the time being though, the PS Plus June 2017 free games lineup is still live and includes an excellent selection of games for PS4, PS3 and PS Vita owners to download and play provided they have a PlayStation Plus subscription.