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South by Southwest kicks off with film, interactive festivals

South by Southwest (SXSW) — the combination movie-music-tech event that draws hordes of people to Austin, Texas — kicked off last Friday with the start of its film festival and interactive technology conference. The music festival begins Tuesday.

A general view of atmosphere at the premiere of “Chef” during the 2014 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 7, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

Rich MacKinnon walks around the Austin Convention Center before the 2014 South by Southwest Music, Film + Interactive Festival begins on March 6, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

NSA whistleblower Edward Snowden speaks via videoconference at the “Virtual Conversation With Edward Snowden” during the 2014 SXSW Music, Film + Interactive Festival at the Austin Convention Center on March 10, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

NSA whistleblower Edward Snowden speaks via videoconference at the “Virtual Conversation With Edward Snowden” during the 2014 SXSW Music, Film + Interactive Festival at the Austin Convention Center on March 10, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

Filmmaker and actress Lena Dunham speaks during the SXSW 2014 Film Keynote during the 2014 SXSW Music, Film + Interactive Festival at the Austin Convention Center on March 10, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

Actor Ethan Hawke arrives at the premiere of “Boyhood” at the 2014 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 9, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

Director/co-writer Jack Plotnick is interviewed for the “Space Station 76″ premiere during the 2014 SXSW Music, Film + Interactive Festival at the Topfer Theatre at ZACH on March 8, 2014 in Austin, Texas. (Michael Loccisano/Getty Images for SXSW)

Actors Seth Rogan (left) and Zac Efron speak on stage at the premiere of “Neighbors” during the 2014 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 8, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

Actress Tina Majorino arrives at the premiere of “Veronica Mars” during the 2014 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 8, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

Director Richard Linklater arrives at the premiere of “Boyhood” at the 2014 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 9, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

Actor Nicholas Cage arrives at the premiere of “Joe” during the 2014 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 9, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

Actor Matt Bomer is interviewed for the “Space Station 76″ premiere during the 2014 SXSW Music, Film + Interactive Festival at the Topfer Theatre at ZACH on March 8, 2014 in Austin, Texas. (Michael Loccisano/Getty Images for SXSW)

NFL player Jamaal Charles works out during yoga at The Samsung Galaxy Experience at SXSW 2014 on March 9, 2014 in Austin, Texas. (Rick Kern/Getty Images for Samsung)

Actress Jenny Slate, filmmaker Gillian Robespierre, and SXSW Film Festival director Janet Pierson take part in a Q&A following the “Obvious Child” premiere during the 2014 SXSW Music, Film + Interactive Festival at the Topfer Theatre at ZACH on March 9, 2014 in Austin, Texas. (Michael Loccisano/Getty Images for SXSW)

Mike Myers arrives to the premiere of “Supermensch” during the 2014 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 9, 2014 in Austin, Texas. (Michael Buckner/Getty Images for SXSW)

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