I recently read an article by Groove’s CEO, Alex Turnbull. It resonated with me because it explained one of the scariest things for entrepreneurs – uncertainty. Insecurities can really affect an entrepreneur’s self belief which is devastating and something that’s frequently challenged with this lifestyle. His article explains a solution to uncertainty that is simple and efficient, but difficult to maintain. Here’s what he said:

As I much as I learned in college, I didn’t have a single class that covered marketing automation, hiring, cash flow management, growth hacking, product development, company culture, customer support or sales.

There are a lot of things that, before starting my last company, I simply never learned how to do. As an entrepreneur, one of the scariest things in the world for me is that uncertainty.

What if I’m doing it wrong? I probably am. What am I not doing? Probably a lot. What am I supposed to do in this situation? I have no idea.

There’s no way to make smart decisions with that sort of self-doubt.

Fortunately, it can be overcome. There are so many entrepreneurs who are smarter, more experienced and more successful than I am. Much of their wisdom is available for free on the internet.

The internet is the ultimate portal of information. Yes, it’s simple to do a Google search. Yes, it is efficient to find any article about any topic, but NO it isn’t easy build a habit to constantly learn the new skills needed to solve today’s problem. One of the most important characteristics an entrepreneur needs is embracing change and stepping out of one’s comfort zone. This requires you to think on your feet and make quick, but correct decisions.

Uncertainty is part of this lifestyle, and the only way to prevent catastrophe is by having the ability to learn quickly and adapt. I think Darwin says it best: “It is not the strongest of the species…nor the most intelligent, that survives. It is the one most adaptable to change.”

Optimize Your Life

Alex Cruz

Welcome to my blog! We are living through some of the most revolutionizing times in history as technology disrupts everything in its path and paves the way for new more efficient ways to take it's place. As a founder of a software startup (PenPath.com) and consultant for companies both big and small, I share my best nuggets of information with you though my blog. I hope it helps you out. For more about me, check out the about page.
-Alex