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Giphy launches short video platform following first film festival

(November 10 03:09) The Verge

Giphy, the internet&rsquo;s go-to platform for finding the perfect reaction GIF to send colleagues on Slack, soft-launched a new platform today dedicated to short-form video.
Giphy TV isn&rsquo;t exactly Vine, but it&rsquo;s not YouTube, either. It&rsquo;s a site for short-form video (30 seconds or less) that people can upload and watch. Although the platform uses a more traditional form of video than GIFs, it&rsquo;s a foray into the &ldquo;future of entertainment,&rdquo; according to a press release.
&ldquo;Giphy is now looking to the future &mdash; the future of entertainment itself &mdash;and believes an important part of this will be micro-entertainment,&rdquo; the release reads.
&ldquo;Giphy is now looking to the future.&rdquo;
A Giphy representative tells The Verge this is just a soft-launch event to...
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