The (Digital) Viewer’s Lament: I Cut the Cord… Why Should I Subscribe?

Date: Thursday, 6/8

It’s no secret there are a plethora of quality and addictive TV shows that do not live on “traditional” television — but in the age of cord-cutting, competing cable & streaming providers, and traditional audiences still learning to navigate their options, what draws a casual viewer or die-hard fan into the wild west that is digital content? Once there, how are they convinced your content is worth the “buy-in”? Creators and executives from digital platforms and production companies showcase the series all TV-lovers need to be watching, why they chose to sidestep the mainstream route, and the pros and cons of operating outside the box.