Duane Reade also announced that it has expanded its digital and social media initiatives to include comprehensive retail social amplification programs, largely credited for the company’s Twitter community growth from 15,000 to 390,000+ followers in seven months.

“The … unveiling of the Duane Reade branded retail mobile application reinforces our commitment to be relevant on digital mediums where our customers are dedicating most of their time today,” said Calvin Peters, online/PR manager for Duane Reade. Peters said the mobile application framework is based on parent company Walgreens mobile app.