Weddington Way is a collaborative shopping experience for wedding parties and the fastest growing e-commerce business in the $100 billion wedding industry. At Weddington Way, bridal parties can browse the largest assortment of bridal party fashion available online that features dozens of designers, hundreds of colors, and easy-to-use social tools that make outfitting bridesmaids, groomsmen and flower girls simple. Weddington Way offers Millennial Women the ease and efficiency of online shopping and the service of a personal shopper, all in a one-stop online boutique.