Twitter and Omnicom Strike $230 Million Mobile Ad Deal

By

Jack Marshall

May 27, 2014 10:07 am ET

Omnicom Media Group announced a mobile-focused deal with Twitter on Tuesday, worth $230 million over the next two years. The deal will integrate Omnicom’s programmatic ad buying unit Accuen with Twitter’s ad exchange MoPub, which it purchased for a reported $350 million in September.

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