PSAV and
BrainStrength Systems Offer White Paper Detailing the Effect
Audiovisual Technologies has on Adult Learning in the Meetings
Environment

Think size
doesn't matter? Research
reveals that the larger the screen, the more attention viewers pay
to the
presentation and the more intense and memorable the experience;
The first of a four-part White Paper
looks at "The Learning Brain"

LONG
BEACH, Calif. — February 12, 2013 —Meeting
professionals have long known that the more positive an attendee’s
experience,
the greater the chance for meeting success. PSAV® Presentation
Services believes few meeting elements have a greater impact on the
attendee
experience than the meeting’s audiovisual support. To scientifically
support
this claim, PSAV teamed with BrainStrength Systems™ to produce a White
Paper
that details just that. Audiovisual
Technologies and Adult Learning
in Meetings is now available from PSAV to help event planners
better
understand how a sensory-rich environment engages the brain,
facilitates
learning, enlivens the senses, and contributes greatly to an enhanced
meeting
experience.

PSAV is the leading supplier
of audiovisual
services and event technologies to hotels, associations, producers and
meeting
planners worldwide. The company provides an unparalleled range of
event technology and with more than 800 partner locations worldwide.BrainStrength
Systems is a learning and performance organization
dedicated to bringing the valuable information from current
neuroscience to
ordinary people for use in their lives and at work. The company works
with
organizations to improve performance and culture, and with meeting and
learning
professionals to support their work with the latest research and
brain-compatible strategies.

"Audiovisual technology has come a long way from its
early days of overhead projectors to today's current usage of
PowerPoint or
Keynote slides, video, lighting, and music," said Meg Fasy, PSAV’s vice
president of industry relations. "More aptly called event technologies,
AV
plays a very important part in what an audience experiences and how
they learn and
retain the meeting's message. While attendees look forward to the
entertainment
value that AV brings to an event, neuroscience is actually proving that
these event
technologies are enhancing learning and improving the entire meeting
experience."

Meeting
organizers each have an important message for their audience. Whether
it’s to
create, collaborate or communicate, their basic goal is always the
same:
educate. According to this research, adult brains learn from what the
senses tell
them. The right technology helps gain influence over more of the brain
while message
reception increases when using more of the right audiovisual support.

The
PSAV/BrainStrength study found that people always demonstrate
remarkably more learning in the following ways:

"Everything we
experience occurs through our senses: sight, sound, smell, taste, and
touch,"
Fasy said. "Our brain registers and responds to everything in our
environment and, with modern brain imaging technologies,
neuroscientists are
now able to pinpoint what’s happening in our brains as we undergo
experiences.
This allows us to identify how our brains interpret and respond to our
world,
and to use this information to design meeting environments and contexts
that
maximize learning and produce memorable attendee experiences. Only then
are we achieving
meeting objectives."

When
information is presented orally through a presenter talking – studies
reveal
that individuals remember about 10 percent of it when tested three days
later.
This figure goes up to 65 percent when visual imagery (a picture vs.
text) is
added. Individuals have better recall for visual information, and
several
studies have shown that recognition doubles for a picture as compared
to text.

Did
you know: Subconscious
peripheral messages are often more powerful than standard front-of-room
displays? Placing posters or screens above eye level stimulates
the
visual mode of recall, optimal for maximum retention of your main
message; at eye level
stimulates learners to talk about the content and engage in a
discussion;
and below eye level
evokes an emotional response to the
content.

"Our
purpose in compiling and reporting on this research is to provide
meeting
planners and facility managers with an understanding of the vital role
audiovisual technology plays in the meeting experiences that attendees
have,"
Fasy said. "Often, AV is just an item on a checklist – simply a
logistic
that must be handled. If, instead, it is used intentionally to work
with the
brain’s capacities, audiovisual technologies can produce specific and
targeted
effects that maximize learning and memory, convey your message in
memorable
ways, and produce the meeting outcomes you desire.

"We invite
everyone interested in learning more about how sensory learning impacts
meetings to request a copy of Audiovisual
Technologies and Adult Learning ," she said. "By
incorporating the principles presented in the White
Paper, we guarantee that meetings will be more memorable."

About PSAV® Presentation
ServicesPSAV
provides the ideas and technology that inspire great meetings. This has
made
PSAV the leading provider of event technology for meeting planners and
producers across the corporate, association, and tradeshow markets.
PSAV
provides an unparalleled range of event technology to support its
customers’
ability to create, collaborate, and communicate. With more than 1200
partner
locations worldwide, PSAV provides people and resources right where you
want to
have your meeting. www.psav.com