The new store at 40 Wall Street has offerings that go way beyond the typical pharmacy.

“Women can come in, appointment not necessary, and get a blowout of their hair,” says Duane Reade president Joe Magnacca.

But Magnacca says it’s not just the hair salon which sets this store apart. It’s also the sushi bar and juice bar.

“Traditionally drug stores are used as transactional, which means people come in, they buy what they need, and they leave. We want people to come in and shop and browse and live the experience that we’ve created inside the store,” he says.

It’s all part of trying to grow the brand.

“Oh, it’s still, first and foremost, a drug store, and all the other attributes that we put in the store really are there to build on the success of the drug portion of our store,” he says.

The store is 22,000-square-feet – the largest Duane Reade in New York City.