If you just happened to run into the 7-Eleven store located at 182 Fifth Avenue, between 22nd and 23rd, in New York City, early on Wednesday afternoon, looking for a quick snack you may have been surprised to see NASCAR Sprint Cup driver Ryan Newman there handing you a Big Bag of Wheat Thins. Ryan wasn't there supplementing his racing career, he was there to promote the new Wheat Thins Big Bag Bold Flavors.

The event, which converted the 7-Eleven into a Wheat Thins snacking experience, was designed to not only promote the new Big Bag Bold Flavors of Chili Cheese, Zesty Salsa, and Spicy Buffalo, but to announce 7-Eleven's 2 for $2 promotion of the Wheat Thins Big Bags for the entire month of October.

So why was a NASCAR driver, who is currently trying to win his first Sprint Cup championship, chosen to help with these announcements?

“We know our fans are just as passionate about NASCAR as they are about their Wheat Thins,” said Rachel Lawson, Brand Manager, U.S. Biscuit at Mondelēz International. “We wanted to reward our most dedicated New York fans with a special day at 7-Eleven featuring Ryan Newman.”

Of course Ryan couldn't be expected to just hand out the new Wheat Thins Big Bags while he was there, he also talked racing.

When he was asked if his new contract with Richard Childress Racing would allow him to continue racing the NASCAR Modifieds, which has only increased his popularity among race fans in the Northeast, the Indiana native was quick to respond.

"As you can see with the dirt stuff both Austin(Dillon) and Ty do, Richard feels more racing only makes you a better driver. I plan on continuing to race the Modified, whenever possible." He went on to say, "There will probably be some Nationwide starts, as well in 2014."

Seems like the day turned out to be all about more. The new Wheat Thins Big Bags will give snack fans more bold flavors to choose from. 7-Eleven customers will get more for their money with the 2 for $2 promotion in the month of October. Ryan Newman fans will get to see more of their favorite driver in 2014.

More is definitely better, especially when it involves snacks, and NASCAR.