Make Money: Don’t Raise Money

More and more, every day, I meet entrepreneurs who are really good at losing money, and then trying to raise more capital to lose more money each year. The culture of celebrating failure and raising 14 million dollars for an unprofitable idea is ludicrous to me and it can’t be sustained.

So I recently had this conversation around “Make Money: Don’t Raise Money,”and I think it coincides with everything I have been doing lately with the #2017FlipChallenge

And the fact of the matter is this article is really about two things. Number one, my disproportionate belief that learning sales is a crucial skill in developing ANY successful leader in today’s market driven economy.

Over the last 10 years I’ve watched the tech and startup community go from a place where people were trying to build products for people to use and change the world, to people building businesses around those products, to people building financial arbitrage machines (i.e Amazon, Facebook and Google) to now people raising 6 million dollars for their bullshit idea. More and more, every day, I meet entrepreneurs who are really good at losing money, and then trying to raise more capital to lose more money each year. This culture of celebrating failure and raising 14 million dollars for an unprofitable idea is ludicrous to me and can’t be sustained.

The truth is there are so many people in the world who are going to spend the next 5–10 years trying to figure out how they can raise 25–50,000 dollars for their startup. It’s just not a smart move. There are so many other ways to make money. You can buy and sell, you can get rid of old junk, you can move into a smaller apartment for 2 years, you can get an extra job, you can save money and not go out, you can skip Coachella and the club and spending 500 dollars on stuff you don’t need. And if you are patient and not excessive you will find the money you need. I just think it’s a much greater opportunity to make $5000 selling junk and deploy all of it into Facebook, wait nine years and have $27,000 dollars to start your first business. No debt, no equity, nothing.

I truly believe that it’s time, after almost a decade of prosperity in the public markets and the global economy, that we put pressure on the entrepreneurial community as a whole to start focusing on making money versus raising money. Way too many 15, 16, 17, 18, 19, and 20 year olds that follow me on Instagram think that their first job during college, or out of college, or as they’re coming up, is to learn how to raise capital. They think to be an entrepreneur, they need to learn term sheets, or learn customer acquisition costs, or learn growth metrics just to appease their next round of funding.

Because of this, we have fundamentally lost the art of building a real business, one that is profitable each month and can pay its’ own bills.

Please remember, I didn’t raise a single dollar to start VaynerMedia and I had nothing to loan on. At the time I was making a very modest income and I had used all of my money to invest in other things.

At the end of the day, the reason I want to make this statement, and one of the reasons why I started the 2017 Flip Challenge is, that you can find another way. It may not be a million dollars but it’s something.

And of course there is going to be a lot of cynicism from people emailing me saying, “Oh yeah Gary, you’re really going to change people’s lives by them making $48 a month, or $350 a month, or $1,000 a month.”

But I remind those people via email when I’m able to reply that, for somebody who’s sending me an email and thanking me for making $500 a month, that means that amount is massively meaningful. There was a time when $500 a month was absolutely life-changing for my family not too long ago. So it’s all very relative.

The one thing I’m actually doing is I’m teaching and pushing a different conversation than the one that has become popular, which is about unlimited fundraising and venture capital, and this unbelievable ecosystem where entrepreneurs don’t believe they can start their business until they’ve raised a million dollars.

It’s not true! Build a real business, find real revenue, have real clients! There is nothing special about that either. Celebrating your fundraise or even your annual profitability is a joke.

That’s what business is. It’s money in vs. money out. You either make more money than you spend or you don’t.

So when I made the statement that people have $15,000 or $20,000 in their home, obviously I was talking about a middle-class, upper middle-class, wealthy family. I took some shots at the community, and I understand that’s not always the case. But whether it’s $100, or $1,000, or $4,000, everybody’s got more stuff in their home than they need, and they can turn that into actual cash that starts their business or gives them the opportunity to do what they really want to do.

If not, they can go work a job for a couple years, save some money, and then start buying things at thrifts stories, garage sales, AliBaba, eBay, Amazon, Craigslist, or Letgo and start flipping them on Etsy, by arbitraging the different marketplaces on the internet. Over a five or six year period you can save up some real money and make a little nest egg for yourself.

Everybody’s impatience leads to them not thinking about what the impact of a profitable business means over a five-year macro. Because there’s no 22-year-old that is excited about just getting started at 27. That’s the opportunity. That’s where you can strike. I started VaynerMedia at 34. You have time!

Trust me, you are going to feel a whole hell of a lot worse at 27 knowing you gave up 40% of your company that is now worth 10x the value because you raised money to early. Or it will be the opposite and your career will be over because you raised a million dollars and lost it all in 18 months. Your reputation will be ruined and you’ll be working for someone else. The percentage of 22-year-olds that are going to go from zero to hero is one to none.

If you don’t mix passion with practicality, you are going to lose.

If you can avoid raising money, please do. Please build a real business, learn how to sell and create something tangible.

It’s 2017. When the shit hit’s the fan and things begin to change, I hope this article will help you make it through.

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