Pricing

At Heaviside Group, we have one mission for every customer: deliver a steady stream of profitable new customers. Every project and service we offer is designed to do precisely this.

We have two sets of services—for lower budgets, we offer set scope monthly engagements designed to deliver maximum results for those marketing dollars. These services are limited versions of our agency work done by the same experts. For example, they will have lower included monthly ad spends and portal/email-based support. Those services are sold through our Heaviside Digital website.

For larger budgets, we provide custom, full-service expert engagements with phone consultations, larger budgets, and more comprehensive strategies. We offer these services directly through our agency.

We would be glad to provide a complete proposal and exact quote after we discuss your needs, but here are some basic pricing guidelines.

Web Design Projects

A website for a small or medium-sized business that is custom designed, strategically built to turn visitors into customers, and optimized for smartphones usually costs between $3k and $6k. This should cover custom design work and a build for 20-40 pages.

Most small business websites should fall into this range. A larger website that involves hundreds of pages or advanced custom features usually costs between $10k and $25k. Examples might be sites doing e-commerce, sites that handle employee-related tasks like timekeeping, in-depth customer-facing quoting pages, client portals, etc. If you’ve seen quotes in this high range for a website and you don’t have these kinds of advanced requirements, chances are you are really being overcharged for stuff you don’t need.

Want to learn approximately what your cost will be? We have built a tool that you can use to find out what your website should cost: Custom Website Estimate Tool

Google Ads Projects

For Google Ads (formerly known as AdWords) there are a few different pricing models. This is a good third-party overview:

We offer “productized” services for monthly budgets under $1,500. For clients with these budgets, it’s an excellent, value-packed engagement that delivers great results.

For higher budgets, we offer a custom approach that uses advanced strategies and tools tailored for your specific SEO environment. It includes more than our productized services, such as a page-by-page, actionable site audit, deeper on-page and competitive analysis using AI/statistical assessment tools, more detailed and thorough content work, custom dashboarding and reporting, phone consultations with our SEO experts, and more.

Our minimum direct engagement is $2,000 per month. Along with that, we highly recommend setting aside a $500/month link-building budget for us to work with.

FREQUENTLY ASKED QUESTIONS

Why do you have two tiers of services?

The short answer is we want to make quality web and digital marketing services available to all businesses, regardless of their monthly budgets. Too often newer or smaller businesses are forced to deal with low-quality providers. Competing effectively online is essential today—and we don’t think that should only be available to those who can afford "agency prices."

How can you charge low prices and still deliver quality services?

The answer here is more complicated than it sounds: we limit the scope of service. That means there are a lot of things we don’t include. We strip away things that are not essential to getting results and leave the basic essentials included. For example, our Heaviside Digital services do not include phone availability. It’s much more expensive to provide the support that way, so we don’t. The other part of it is we clearly define the work and execute from that script. What we do is not customized, but is rather a known set of deliverables that work very well. These deliverables address the needs of most customers who buy services at these price points.

If you have questions or would like more information, please give us a call at (262) 373-8252 or visit our dedicated service pages to request a free quote and consultation.

Case Study 01

A bike shop owner came to us with an idea to promote discounts on tuneup for first-time customers. We set the proper geo-targeting and picked hyper-specific keywords so that not a dime would be wasted on irrelevant searches. The resulting campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon. The client was thrilled with the results and turned this campaign on and off whenever he needed a little boost in customer traffic.

Case Study 02

The client came to us with a severely unorganized Adwords account and had not been properly optimized since it’s initial setup. We put our top expert on the account and saw swift progress. By cutting away bad keywords, adjusting the bid strategy, and monitoring the search terms, we were able to take this account a monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion! The client could not believe the results and brought in a massive portion of new business.

Case Study 03

This client was an attorney who came to us wanting to target locally for a very small, specific niche. He was skeptical of Adwords but knew that there was a hole in the market that he could take advantage of, so he asked us to do a trial run. We worked with him to develop targeted, niche keywords that would only generate highly relevant, high-value clicks. After 2 weeks of optimizations, the campaign starting generating a steady flow of leads, many of which were closed at a large profit. We also achieved an extremely low $4.22 CPC which is difficult to do in the competitive attorney PPC landscape.

Case Study 4

This campaign was for a client looking to pull people into her sales funnel with 3 separate free offers that run sequentially. Despite a tracking error on the client’s end for the 2nd promotion (explaining the lack of opt-ins for 2 ad sets), the campaign was still a massive success, with 154 measured opt-ins at $7.07 per opt-in.

Case Study 3

This client was looking to run a continuous ad that would essentially function as an open job listing. A new hire was extremely valuable to the client and they were more than happy to see 21 leads within the first few weeks at $25.67 per lead. The thread continues to run to this day and still generates new potential hires.

Case Study 2

This client was looking to generate leads for a site where customers can sell electronics for cash. We found some highly specific targeting that was able to generate 1256 quotes requested on his site in a very short amount of time, at $1.78 per lead!

Case Study 1

For this client, he was promoting a number of different books and courses and he asked us to help with the promotion of one of his highest-priced courses. Our campaign is the fifth one in this screenshot and provided the client with a 7200% Return on ad spend! This campaign is a good example of what is possible when a client has a stellar funnel that they then connect to our services.