Death of the Annual Report

Your Annual Report should be put out of its misery. Why? Because it’s all about your organization, not your donors.

My guess is it’s filled with statistics, financials, board members, pie and org charts, and all the wonderful things you did last year. How about what your donors did last year?

Please know that our clients still do a report, but theirs is called an Impact Report or Generosity Report. If there are any statistics, it’s noted that this is the impact that you, the donor, had. The report is all about the Impact or Generosity of the donors.

Here’s the link to a great article on Annual Reports and how an UK charity is doing it right.