Category Archives: SEO

By now, every business with a web presence should be somewhat familiar with search engine optimization (SEO). If not, check out our crash course and get up to speed about the benefits of SEO. Search engine optimization is absolutely essential to your website’s success and in gaining you new clients, and an SEO audit is…

Earlier this month, we took a look at some of the most important social media moments of 2016. But now that the month is coming to a close, it’s time to look forward to 2017. With so many changes in technology this past year, 2017 will see the implementation of these changes across digital marketing…

With the gift giving season in full swing, it’s a great time to talk about e-commerce sites. Creating and maintaining a successful e-commerce site, with so much competition, is no easy task. You need to stand out from the crowd with a good website, appealing product, and incentives to ensure customers choose you over your…

Local SEO is absolutely essential for businesses operating out of a specific region. It goes hand in hand with organic SEO to help small businesses compete with large corporations, reach out to more potential customers, and increase ranking. Local SEO is best known to businesses as ‘showing up in the map results’. Google recently changed…

Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to be screenshotted, Retweeted, and shared by anyone. There…

Trust signals are any cues from a website that encourage people to think it and your business are trustworthy. Anything that motivates a customer to make a transaction, place an order, or book an appointment on your website can be designated a trust signal. Unfortunately, many websites ignore the importance of trust signals. If a…

SEO is a tricky business to navigate, especially for a beginner. It doesn’t help that there is all kinds of false information out there about how to get the best results. In this blog post, we’re going to address some of the most common myths about SEO that permeate the industry that can get in…

This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these changes also apply to desktop…

We’ve covered the benefits of search engine optimization and why you need it for your website. But it’s important to remember that SEO extends to the blogosphere as well. When writing a blog, you need to ensure you’re using the right SEO tactics to get your posts high on the search engine results page. For…

Having a mobile-friendly, or mobile optimized, website is a necessity for businesses of any size. A 2012 Google survey found that a whopping 61% of visitors were likely to leave a site if it wasn’t mobile-friendly. Today, with 1.2 billion people accessing the web from mobile devices and 80% of all internet users on a…