West Chester resident earns lifetime honor

DMW Direct, a direct response advertising agency, announced that West Chester resident Linda Armstrong was awarded the Philadelphia Direct Marketing Association’s 2013 Lifetime Achievement Award in recognition of her career in direct marketing and contribution to the Medicare marketing industry.

Armstrong, executive vice president and insurance practice leader at DMW Direct, received the award at the annual Benjamin “Benny” Franklin Awards, held at the Academy of Natural Sciences on June 6 in Center City Philadelphia.

“Throughout the years, Linda has possessed an unwavering work ethic, passion, and commitment to our agency mission, the success of our clients and in mentoring staff,” DMW Direct President and CEO Mark Mandia said. “She is a fantastic ambassador for the direct marketing industry.”

Armstrong has over 40 years of experience in direct response insurance marketing, and she currently oversees DMW’s insurance practice. She is one of the architects of DMW’s successful “Turning 65 Birthday Program,” and is currently guiding many clients impacted by the federal health care reform legislation.

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Upon receiving the honor, Armstrong said, “Helping companies I have worked with to achieve success using direct marketing has been my reward over the last 40 years. However, it is an incredible experience to receive this extraordinary award from our region’s prestigious direct marketing organization. I am truly honored and humbled by this recognition.”

As a nationally recognized thought leader in direct response insurance, Armstrong is a sought-after speaker for industry conferences and webinars, as well as a contributor to publications and blogs. She is particularly well-known for her expertise in Baby Boomer marketing, helping clients sell to the newest leading edge Boomers as they enter Medicare.

Armstrong began her career in 1973 at National Liberty Marketing, and she held positions there in both direct response creative and marketing. Prior to joining DMW 19 years ago, she was vice president of marketing services for Monumental General Insurance Group (AEGON) in Baltimore.