Arbor Skateboards & James Kelly: Burn It Down

„On a rare occasion, you see a video that makes you stop – stop what you’re doing, stop what you’re thinking, even stop how you’re breathing – a video that masters your emotions and alters your vitals. At that moment, when your heart jumps into your throat, and your nerve endings fire, you realize you’re seeing something memorable.

With that we invite you to see a piece we filmed with Arbor team rider, James Kelly, to support the launch of his new pro model. The final product stopped us in our tracks. It reminded us once again why in downhill skating James is called the American Dream. A title he’s been burning down for years with a humble approach and an unmatched intensity at speed.“