(Caribbean Journal): The 2011 general election in Jamaica saw the use of traditional and social media in ways never before experienced on that island. This was the first such election in that country since the coming of age of Facebook, Twitter and YouTube, three of the most popular social networks. The former Prime Minister, Andrew Holness went as far as to indicate that the Jamaica Labour Party would be relying less on traditional media and more on social media to communicate their messages to the people, so that, as he said, “the people can get the message unfiltered, untwisted … the truth.'