50 Fascinating Facebook Facts And Figures

The rise and rise of Facebook is producing a scramble by marketers and companies to leverage its huge global database and traffic.

Google is looking over its shoulder as Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Alexa.com.

Last year Facebook surpassed Google for the top ranking for total time spent online.

Google is even being forced to continually adjust its search engine algorithms to cater for the a social web that provides more prominence for social channels in its search results. Facebook has also become the 3rd largest video website with 46.6 million viewers sitting behind number one ranked video content property provider Google with its YouTube site and Yahoo at second ranking.

50 Facebook Facts and Figures

1 in every 13 people on Earth is on Facebook

35+ demographic represents more than 30% of the entire user base

71.2 % of all USA internet users are on Facebook

In 20 minutes 1,000,000 links are shared on Facebook

In 20 minutes 1,484,000 event invites are posted

In 20 minutes 1,323,000 photos are tagged

In 20 minutes 1,851,000 status updates are entered

In 20 minutes 1.972 million friend requests are accepted

In 20 minutes 2,716,000 photos are uploaded

In 20 minutes 2,716,000 messages are sent

In 20 minutes 10.2 million comments are posted

In 20 minutes 1,587,000 wall posts are written

750 million photos were uploaded to Facebook over New Year’s weekend

48% of young Americans said they found out about news through Facebook

48% of 18 to 34 year olds check Facebook right when they wake up

50% of active users log on to Facebook in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook

There are over 900 million objects that people interact with (pages, groups, events and community pages)

A Few issues here. Are these ‘factoids’ from FB or audited by third party?
B. What are the ratios of active versus inactive accounts. Takes a load of work to remove a FB account, so how many are moribund.
C. With 70% of active accounts outside US and Canada, this demonstrates clearly, as do recent FB pronouncements, that mobile is the key. Funny thing, no ads on mobile platform.
D. FB has been saturated with hype. The hidden hand on this play, is none other than Steve Ballmer, who is working his mysterious magic to usurp google.
E. Bing is reducing google search results to a generic page result.

See jeff you are part of the problem in my opinion. I could torch most of the numbers. Do you really believe this stuff? It is why marketers had when sales and finance people invade their turf. Sigh. Its not that the numbers are wrong it’s how you represent them. For example number 27. 20 million applications installed every day. Well there is 300mil supposedly logging in today. So only 1 in 15 people will install an application today. It is not as impressive on that scale. Did you know that in April 2010 Facebook claimed 55mins spent per user per day. Now number 18: 700billion minutes is so deceiving. That is a current stat. Divide by 600mil accounts and it is 38mins. Notice the massive drop in usage.

It does a huge disservice to regurgitate the Facebook hype to impress people when the numbers are aggregated like they are. Dig deep Jeff. Your clients will appreciate reality more than the hype. Because in the end if things don’t work out they will feel either you were inept for being yourself conned or that you conned your client. Both are bad situations.

http://jeffbullas.com Jeff Bullas

Thanks Howie for your comments. For me personally for my blog marketing, Facebook is second only behind Twitter in distributing my content as a source behind SEO.
This post is not meant to be about “drinking the cool aid” but about optimizing the spread of your brand, ideas and content distribution on Facebook which is where nearly 700 million hang out. For me it fishing where the fish are ad Facebook ‘likes’ allows me to do that. The challenge for brands, companies and bloggers is to be ubiquitous and social media enables that distribution on steroids Cheers

Great. This post contain so many interesting fact about the facebook. Facebook is social media site and also helpful for online marketing also.

Eugene Hamamoto

It would be nice to know when the article was put together right at the top to get a sense of how fresh the stats are. Things are moving so fast. This information is probably there somewhere, but I usually look for it at the top.