billboard advertising

SOMETHING TO SHOUT ABOUT?

Outdoor Sites That Make A Statement

Billboards are the format for visually impactful campaigns. Used by global brands across multiple locations to increase coverage, or local advertisers looking to grab attention in the area, they’re as flexible as they are powerful.

Our specialist media planners will help you create the best campaign for your message. Handpicking sites across the UK, delivering audience figures for full accountability, and working with you from planning to launch to create unforgettable campaigns, big and small.

Visibility

71% of Consumers Often Look at the Messages on Roadside Billboards

Value

Billboard marketing costs 80% less than television advertising

Response

Nearly 26% of Customers Have Visited a Website in Response to an OOH Advert

Exposure

The average consumer in the UK spends around 70% of their time Out of Home.

High Impact

Billboards offer the ultimate creative cut-through even in the busiest urban environments. From smaller 48 sheets, to 96 sheets, digital screens, and mega 6 sheets, you have the flexibility to build a campaign to boost your brand.

Creative Scope

Getting creative is the best way to make your message stand out. Special builds on billboards at prime locations are perfect for bringing big ideas to life and shamelessly demanding extra attention.

Local Targeting

Our strategic planning tools mean we’ll always pick the best billboards in the most relevant locations. Whether you just need that one 48 sheet to direct people to your store, or full coverage across the UK.

Billboard Advertising Formats

96 Sheet

12192 mm x 3048 mm

For true exhibitionist campaigns, 96 sheets demand attention. Showstopping, panoramic dimensions create maximum impact, and the number of boards across the UK give you access to great coverage.

48 Sheet

6096 mm x 3048 mm

Mid-sized poster formats that give you a platform to shout loud in a local environment and build campaigns with a national reach. Big in scope and perfect for any idea, they’re the original and most used poster format.

Digital 48 Sheet

Adding oomph to the power of a standard 48 sheet, digital screens allow you to broadcast your message on a roadside environment for big results. These standout, premium platforms deliver the audience numbers on the biggest aerial routes.

Digital 96 Sheet

Unmissable and unavoidable, key digital 96 sheets are found in the highest traffic, premium locations. For big creative ideas and shout-out campaigns, these digital screens are best used for impact rather than coverage.

Mega 6

Giving you digital screens in portrait rather than landscape, mega 6 screens are the fastest way to mix up your creative with big effect. Only on high vehicular routes, mega 6 screens command the space, adding a premium feel to any campaign.

Billboard Advertising…

a buying guide

Buying Billboard Advertising can be a daunting task, with some marketing execs and agencies believing it to be too expensive for their marketing budget. Add to this the many options, environments and formats to choose from the process can often seem overwhelming. So in order to help Monster Outdoor has decided to provide you with the following overview of how the process works.

Step 1

drop us a line

Step 2

ideas & objectives

Lets talk about your business, your target market, marketing objectives, product or brand and ultimately what you are trying to achieve. We will raise points regarding targeting; local, regional or national. Advise on the creative; is it right for the format and environment.

Step 3

recommendations

Exactly how it sounds.. Your proposal will meet your business needs and budget with detailed recommendations. This step is convenient and simple – we select the most effective formats, locations and times for you.

Step 4

benefits

Once we have delivered your proposal, we will inform you of exactly how many people will be seeing your campaign, dwell times and how outdoor advertising has worked for companies like yours. We can give you examples of ROIs and brand recognition.

Get in Touch

Your Name (required)

Your Email (required)

Phone

Media

Your Message

“

After meeting Monster Outdoor and seeing their vans, I was impressed with their production support, route mapping and post-campaign analysis. We went on to use Monster for our full summer marketing campaign. Combining artwork, music and video, we maximised our campaign and went to places other advertising can’t reach.

Gemma DunnBradford College

“

We wanted to create a real buzz around Spectre, the latest James Bond film, in the local area. Monster’s quality screens meant we could broadcast visually stunning pictures along with great audio. Through proximity targeting we successfully grabbed people’s attention and we’d definitely use the team at Monster again.

Martin RobertsCineworld

“

We ran a campaign with Monster Outdoor to actively promote a 15% instore discount and drive footfall to our Preston store. Monster delivered a tactical local campaign, visiting high footfall areas like Deepdale Stadium and retail parks. This boosted the promotion, and we were thrilled with the results.

Irfaan MuradAl Murad Tiles

“

We always look for innovative ways to reach our donors, people want to know they are supporting those in need. Ramadan is such an important month and we wanted to try something new and make an impact.