Pregnancy.org awards Worldata list management

Pregnancy.org turned over management of its postal and e-mail files to Worldata on March 3. The files were not previously on the market.

The files include mothers and expectant parents who want to stay informed and educated on pregnancy and having children. They are interested in finding comforting and practical resources about pregnancy, staying healthy, fertility, labor, delivery, newborns and childcare.

The 369,928-universe postal file is available beginning at $90/M. The 306,467 e-mail addresses start at $125/M.