New Beauty Buys: Revlon Ultra HD Matte LipColor

I’ll admit that I’m pretty late to jump on the bandwagon on the liquid lipstick front. After months of seeing velvety matte pouts all over Instagram, and friends boasting about how their lipstick didn’t move, no matter how many cups of tea they sank each day, I decided the time was ripe for me to try one out for myself.

I’ve really been enjoying Revlon’s products recently; I’ve converted to not one, but two Revlon foundations, and their new mascara range is also bringing me deep joy, so it was a foregone conclusion that I’d opt for their liquid lipstick offering too, popping the Ultra HD Matte Lipcolor into my basket.

First up, I love the way this is packaged, it looks so sleek! I love the frosted glass but also that you can see the product inside and know instantly which shade you’re grabbing/how much is left of it. The super-secure lid is another bonus, especially if you carry dozens of lipsticks in your bag all day long like I do! The applicator is a slightly square-shaped doe-foot style, which is much broader than a traditional doe-foot and makes slicking the lipstick on quickly a breeze.

But enough about the presentation, let’s talk about the product itself. I chose the shade Flirtation, which is a gorgeously zingy, peachy coral shade. Punchy and ever-so-slightly Parisian, I could instantly imagine it paired with dewy, fresh skin and blacker-than-black fluttery lashes. I’m fairly pale in skintone and this positively bounces off of my skin; I can imagine it would pop beautifully on darker skintones too, but more olive-toned ladies might want to opt for something less yellow-based.

In terms of formula, the Revlon Ultra HD Matte has good and bad points. On a good day, it’s a plush, velvety formula that sets fairly quickly (although not as quickly as other brands that I’ve tried since) and looks great for hours. I find it needs topping up after a couple of hours, or after a meal, but when you check the mirror, you’ll still have far more colour on the lip than you might expect to. It doesn’t slide or smudge off of the lips and lives up to its promise to keep lips hydrated yet matte.

However, there are some aspects which aren’t so great. As I alluded to above, the formula doesn’t set as quickly as you might like, meaning you have to be very careful for the first ten-fifteen minutes and keep checking that the lipstick hasn’t smudged on to your teeth! Also, the formula can sometimes dry up at the edges and corners of the lip, balling and creating a not-so-pretty flaky effect. It can be managed with regular application of lip balm but it’s not always ideal when you’re on the go.

On the whole, I’d recommend the Revlon Ultra HD Matte Lipcolour; for the price it’s a great product, and any flaws with the formula can be dealt with without too much hassle. With careful application and a little bit of maintenance, you’ll be rocking a plush velvety pout for not very many pennies at all!