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Grand Arcade

A woman, who chose not to be named, told Cambridgeshire Live: "There were hundreds of people there. We waited for an hour and hardly moved, so we left.

"They should have given people a timeline of how long the wait could be online.

"Loads of mums there were saying they would just go to the Disney store instead."

How it works?

Any adults over 18 can enroll in the Build-A-Bear Workshop online before 12 July.

The offer is only available in stores and are valid for ONE Make-Your-Own furry friend. But outfits, sounds, accessories and scents are NOT included.

The child who wishes to pay his or her age must be present at the time of purchase.

You cannot combine the deal with any other promotion or discount.

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So instead of paying the usual £25 or so for a character, a three-year-old for example would pay £3, with the minimum £1 charge for under ones.

Build-A-Bear has been contacted for a comment.

The company posted on Facebook: "Per local authorities, we cannot accept additional guests at our U.K. Build-A-Bear Workshop locations due to crowds and safety concerns. We have closed queues in our U.K. stores. We understand some of our guests are disappointed and we will reach out directly as soon as possible."