I know, the idea of a road show is intriguing. It's not exactly like sensors and controls command the star-power of rock stars or political celebrities. What kind of exposure or real glimpse into their automation technologies are they hoping to accomplish? And is this the best way to spread the word to manufacturers--albeit, I do recall seeing a similar tractor trailer zipping by on the highway touting a big Siemens Medical logo. More of the same, maybe?

I wonder what type of stops it's going to make? Will this be a series of very elaborate customer calls, or will there be a public and educational aspect to the roadshow? Universities? State fairs?

Siemens has become increasingly visible in recent years with a wide range of promotional efforts that spill over into the consumer advertising space. Is this another promotion that goes beyond direct customers to reach the greater public?

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