¢ ASSURE is something you
say or do to make another
person comfortable.

EXAMPLE: I can assure you
your audience will come away
with actionable items.

¢ ENSURE is what you do to
guarantee a result.

EXAMPLE: This program
will ensure your employees
will improve their customer
service.

I insured my car to ensure
I could afford to fix it, and
to assure my parents I was
responsible.

Sta; Instead

Scheduling a time slot for your webinar can be tricky. According to the 2017 Webinar
Benchmarks Report by ON24, you want to avoid commute times and lunch hours—and,
of course, account for a variety of time zones. Their research found the most effective
time to run a webinar was 11 a.m. Pacific time (2 p.m. Eastern), which attracted 24 percent
attendance. Here’s how other times stacked up:

BY MOLLY WENDELL

MOLLY WENDELL is a leading
authority on sales and leadership as well
as the author of bestselling business
books and online courses for corporate
executives.

When Should You Run a Webinar?

12PM PST

16%11%

8AM PST 9AM PST

13%

10AM PST

17%

11AM PST

24%

Are you ready to hire staff? Or perhaps your staff person is ready to step it up and pick up more responsibilities. Here is an
idea to get started on the right foot from Lynne
Smithpeter, business development director for
speaker Gerry O’Brion, CSP.

They created commitments and expectations, a tool Gerry uses in the corporate world.
Each wrote down their expectations of the role,
as well as their commitments. They regrouped,
shared, and discussed. Lynne said it was amazing how different their expectations of the role
were at first.

Whatever the expectations, the main
role of staff is to enable you to be more
successful by freeing you up to do what
you do well. Here are some of the ways
your staff can make that happen: