Unofficial news and tips about Google

April 23, 2010

Two Beautiful Ads for Google Chrome

Even if you don't like Google Chrome, you have to admit that the ads promoting Google's browser are well-crafted. Take, for example, this ad for Google Chrome extensions, which promotes a modern technology using old-fashioned cinematic tricks.

"In keeping with the rustic feel of the ad, the music used is Fats Waller's (Do You Intend to Put an End to) A Sweet Beginning? To keep the explanation simple, ad agency BBH New York has used rudimentary mechanical images, such as a bird popping out of a cuckoo clock and tweeting in the corner of a computer screen and a hamster running in a wheel to drag actual bookmarks between two computers," reports The Guardian.

A second ad promotes the built-in translation feature launched in Google Chrome 4.1. "Both [films] are un-tech-like product demos, showing the work and genius going on behind creating something that is essentially very simple to use," explained Pelle Sjoenell, the executive creative director at BBH.