The Air Jordan 1 'Banned' Ad (1985)

Released in 1985, the black and red coloured Air Jordan 1s violated the NBA's strict uniform rules. Michael Jordan stuck with the shoes, despite being fined five thousand dollars every time he wore the shoes during a game.

Tinker Hatfield spoke at the SXSW conference over the weekend, giving the audience a look into the sneaker industry. He was also generous enough to give away the unreleased sneakers off his feet to one lucky member of the crowd. The unreleased Nike React silhouette had the audience going nuts.

Watch Tinker Hatfield Hand out Pair of Unreleased Nike ...

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By the looks of things, Nike are cooking up something big, something bigger than big, something huge. What is the Air Susan and who is it for?