View Article

Firehouse Subs opened its new location last week at 2050 Morse St., just off Milton Avenue. The sandwich chain sells hot sub sandwiches with meat, cheese and veggies on toasted rolls, said Firehouse Subs franchise owner Joe Fallin of Beloit.

The fast-casual restaurant places heavy emphasis on hearty meat and cheese combinations with turkey and smoked brisket, steam heated and on toasted rolls. The chain delivers on its firehouse moniker with a bevy of more than 50 types of hot sauces to top its sandwiches.

Firehouse Subs was started in 1994 by two firefighter brothers in Jacksonville, Florida. It has nearly 1,000 locations nationwide, according to the company.

Meanwhile, HuHot Mongolian Grill Chief Operating Officer Jeff Martin confirmed the company plans to open in June or July inside the former U.S. Cellular space in the Janesville Plaza, 2573 Milton Ave. The chain operates as an all-you-can-eat Mongolian- or Asian-style grill. That means customers fill bowls with multiple choices of vegetables, meats and other ingredients, including special sauces. Chefs then stir fry customers' ingredients in front of them on the large grill.

HuHot, which is based in Missoula, Montana, has 54 locations nationwide and 46 of them are franchises. The company has six locations in Wisconsin, including one on Madison's southwest side. Five of those restaurants are corporate-owned, not franchises. The Janesville would be corporate-owned as well, Martin said.