Resources

What is Punchey?

Boston based Punchey
is a self-described end-to-end payments
platform designed specifically for small and mid-sized businesses. Founded by Nathaniel Stevens,
who also founded online marketing and advertising technology platform, Yodle, Punchey was introduced via a
‘soft-launch’ in mid-2011. In August 2012, the company formally launched
its comprehensive yet simple platform.

Attracting businesses based on low processing rates (2.75
percent) and no long-term contracts, Punchey offers three key business services
through Transaction BoostÔ:
media, payments and live.

The media, or advertising, services include search engine
optimization (SEO) through Yahoo and Bing, Google Ad Words, and sponsored ads.
The company’s payments services include seamless, price fixed interchange and
credit/debit card processing available through a mobile card
acceptance device attached to a smartphone or tablet, a mobile terminal, a
magnetic card reader attached to a PC or Mac on the countertop, or via a
virtual terminal, web-based application. And finally, live is Punchey’s
analytical and customer relationship management (CRM) tool, designed to
aggregate data from both the media and payments elements into a 360 view of
customer analytics. Live is also a tool for merchant customers to identify
their most loyal
customers in order to activate campaigns to those customers with customized
offers and rewards.

In March 2013, Punchey introduced its latest point release
delivering e-invoicing capability for both payments and live, providing more
convenient and cost-effective invoicing solutions for both merchants and their
customers. Punchey is positioning itself amongst formidable competition in both
mobile payments and
integrated marketing. With continued focus on simplicity and growth, Punchey
continues to add customers and features.

New mobile
applications continue to enter the payments marketplace servicing a wide
variety of needs for merchants and consumers alike. With dozens of entries
flooding the space each month, it’s our goal with, what has now become our
‘What Is’ series, to provide brief overviews of many of the new apps available. Giving merchants and developers an up-to-date look at the opportunities and technology currently available to them in the market today.

MerchantWarehouse.com is a registered ISO/MSP of the following banks: US Bank-Minneapolis MN, National Association Buffalo, NY.MerchantWarehouse.com is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA. American Express requires separate approval.