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Thursday, May 03, 2012

Take a Bow For The SIP Revolution

There’s a revolution underway in companies large and small. No, it’s not political, social or process related. This is a quiet revolution that few employees are aware of. It’s not really visible. It doesn’t force anyone to change the way they do things. All it does is give you more capability and save you money. Meet the SIP revolution.

What’s SIP and why is it so revolutionary? Here, watch this and get a quick introduction...

SIP is the language of VoIP telephony. If you think that VoIP is all about making home phone calls on your Cable broadband so you can ditch your telephone landline, you are only seeing a small piece of what SIP is all about. The reason that you can piggyback phone calls on a broadband service is that VoIP using SIP (Session Initiation Protocol) for control and signaling transforms voice calls into a protocol that networks can transport.

Consumer VoIP services are all about trying to save money by having Internet broadband do double duty as a computer network and phone line. Once you get off the telephone company owned wiring, you can get your dial tone and local service from anywhere, just like switching long distance service. This same principle works for businesses, although using the Internet for this purpose is fraught with quality issues. It’s the concept of merging voice and data onto a single company network that’s important and where the big cost savings are.

A SIP Trunk is a line that can transport multiple telephone calls simultaneously along with data such as private point to point links or broadband Internet access while protecting voice quality at all times. SIP Trunks work for all size businesses, but they are especially attractive to companies with multiple business locations. This includes any company with branch offices, warehouse and factory sites, remote sales offices and regional headquarters.

What’s special about multi-site operations? Business productivity today depends on office automation. That automation is based on sophisticated software programs and databases running on a complex IT Infrastructure. Nearly every desk has a PC connected to the corporate LAN. The corporate LAN has MAN and WAN connections to include those remote sites as well as headquarters. It’s a sophisticated and expensive network but it is totally necessary. Unfortunately, it’s often duplicated by a separate multi-site network supporting the in-house telephone system.

What SIP Trunking can do is let your multi-site network support voice, data and Internet so that you don’t need a separate telephone network or separate outside telephone lines and broadband connections at every location. A central IP-PBX can handle switching internal calls among locations and connections to a telephone and dedicated Internet service provider. Are the savings that result from doing this significant? Does 20 to 60% cost savings sound significant to you?

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