The brand that dares not speak its name

Elizabeth Licata of Garden Rant weighs the pros and cons of Miracle-Gro fertilizer. Inspired by the Rose Parade of 2011, the Scotts Miracle-Gro company has subsidized urban community gardens with up to $1,500 each, as part of its Grow Something Greater campaign. Scotts has already donated 406 grants since its program began. It wants to help establish and develop a total of 1,000 green spaces by 2018. Scotts will announce 100 more grant winners on March 22, 2014. The interesting part of its advertising campaign is the downplaying their product’s name and focus on feelings, instead: