About this projectTine Melk Augmented Reality-app for iOS and Android. Tablet-owners could download the app for free, launch it and point the device at their milk carton, after which the app would recognize the AR-tags on the carton. Suddenly a virtual 3d world would appear around your carton, with animated and speaking cows in an idyllic norwegian farmland scene.

The cows move around, talking to each other, telling us about the different regions where the milk is produced.