Our proposal for ‘Shops on Bell', is one which heightens and expands the indigenous characteristics already found within the strip. This proposal improves the economic possibilities of an existing strip mall by making the most of a given site. Adding density, parking and square-footage is the theme. The aesthetics are intended to create a beacon where originally stood, an uninspired wall flower. The flipped strip makes no secret of its intention to get attention. The potential customer perceives the site peripherally and at 35 miles an hour or more. It must stand out immediately. This proposal intends to exploit the chaotic strip to add value to the tenants, which in turn, builds value for the owner.