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Everything You Need to Know About Mobile Ad Tech

As the world of digital marketing continues to evolve, more and more companies are turning to the maturing mobile sphere to market their products. Learn about key categories and category leaders in mobile ad tech, ow mobile ad tech is different from online ad tech, and how money flows across the landscape. Slides taken from a class taught by Jennifer Lum, cofounder of Adelphic Mobile. Learn more from the experts at http://intelligent.ly/learn

Everything You Need to Know About Mobile Ad Tech

3.
What we are going to cover
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•How mobile ad tech is diﬀerent from online ad tech
•Key categories and category leaders in mobile ad tech
•How money ﬂows across the landscape
•Where to start as an advertiser, a publisher or app developer

4.
What we are not going to cover
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•Industry stats and trends
•Categories not-core to buying and selling ads
•Mobile ad campaign tactics or strategies