Curns’ Ad Links for 7 January 2011

20 facts of 2010: A snapshop of life in the UK:Â Nearly a quarter of the UK population has no internet access, but one in ten can surf the web on their phone, according to one of the largest surveys examining life in the UK.

Real-time bidding is helping to propel the online ad market, as publishers and advertisers find more efficient ways to monetize inventory. But there may be a long way to go before media buyers and publishers are making the most of those efficiencies.