Privacy Policy

THE DUNN-EDWARDS ®
PRIVACY POLICY (OUR PRIVACY POLICY)

Dunn-Edwards respects your right to privacy. We know you care about how your Personal Information is collected, updated, used and shared, and we want to help you make knowledgeable choices about the information you provide to us.

This Privacy Policy (our “Privacy Policy”) explains and summarizes how we collect, use and protect your Personal Information as you interact with us directly, by phone, e-mail, online through our Sites, and through our customer support services. Our Privacy Policy applies to Dunn-Edwards' operations based in the United States and to our Sites. By using our services and/or any portion of our Sites, you consent to the collection and use of your Personal Information by Dunn-Edwards consistent with our Privacy Policy.

Any word with initial capitalization that is not defined in our Privacy Policy has the meaning set forth in the Terms of Use (TOU) for our Sites, which you may view by clicking
here
. Our Privacy Policy is considered to be incorporated into and part of the TOU.

Non-Personal Information

When you access or visit our Sites, we and our Service Providers (see the Disclosures section below) and others who host our Sites often use technology that can recognize, collect and/or transmit information that is associated with you, but which does not personally identify you. Although the term “cookie” specifically refers to a small text file that is stored on a user's computer for record-keeping purposes, for purposes of our Privacy Policy, we will use the term “cookie” to refer generically to any technology that can recognize, collect and/or transmit information about your visits to our Sites (including, without limitation, “clickstream” and “web beacon” data). This includes data such as the Internet or web domain that referred you, the type of operating system and browser you are using, the date and time of your visit, data relating to your activities on our Sites, and other technological attributes about your visit to our Sites.

We may use this information to provide better service, facilitate your and our other customers' use of our Sites, track usage, and address security hazards. We may also use this information to analyze trends, administer our Sites, track user movements, and gather aggregate demographic information about visitors so we can improve our Sites. For example, we may use aggregated, statistical information to describe our customer audience, products and services, and to develop partnerships with third parties to offer or describe products and services in which we believe our customers will be interested. Cookies allow our Sites to (i) recognize your computer or access device each time it is used to visit our Sites, (ii) keep count of how often you return, and (iii) track your usage and preferences for our Sites' features and functions. However, the cookies utilized by our Sites don't personally identify you or any particular user or individual.

Personal Information

The term “Personal Information” refers to the following information you provide in connection with your use of our Sites by which you can be personally identified: Your name, street address, telephone number, date of birth, email address, user name, security questions and answers, password, and any other communications or information which might reasonably be used to identify you. We only obtain Personal Information from you when you submit it to us (by telephone, fax, email, Social Media or otherwise) or provide it on our Sites to allow you to establish an account with us or take advantage of Content on our Sites. Unless you voluntarily provide it, we will always ask you to provide your Personal Information before we collect it. Please note that you may not be able to use some Content if you choose not to provide your Personal Information when requested.

Your Personal Information will be used by Dunn-Edwards to respond to your inquiries, supply you with requested information on Dunn-Edwards products and services, track orders you place with Dunn-Edwards, etc. We may also use the information that we obtain from you, including Personal Information: (a) to improve the Content, appearance and utility of our Sites and to tailor your experience on our Sites; (b) to trace visitor use of our Sites for internal research purposes and to monitor compliance with contractual requirements; and (c) to notify our visitors of updates to our Sites. Except for information gathered about customers in connection with their purchases of Dunn-Edwards products, if we collect, maintain, use or intend to share your Personal Information for purposes other than as described in our Privacy Policy, we will notify you before you submit your Personal Information.

Controlling Our Use of Your Information

You always have the right to request that Dunn-Edwards: (a) correct or update your Personal Information; (b) refrain from sharing your Personal Information with third parties; or (c) remove your Personal Information from our marketing or other databases.

Any communications from you or someone else under your account, user name, security questions and answers, password, email, etc., is your responsibility as further described in the TOU.

Although from time to time we may provide you with the ability to update or delete Personal Information directly online, some Personal Information may not be changed or deleted by you on our Sites and may require you to call or email Dunn-Edwards for verification (such as birth date, email address, name, user name, security questions and answers, and password). You also have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. For further information about disabling cookies you can visit www.allaboutcookies.org. If you choose to decline cookies, you may not be able to access your account or use other interactive features of our Sites that depend on cookies.

If you change your mind about receiving Automatic Notices, Voluntary Notices or other information from us or about the use of information volunteered by you, please send us a request specifying your new choice. To opt out of marketing or promotional email, click “unsubscribe” where indicated in the e-mail communication or login to your account to be removed. If you do not wish to allow your session visit information on our Sites to be aggregated and analyzed by us, you may go to the website of one of our Service Providers, Omniture, Inc. (“Omniture”), at
http://www.omniture.com/en/privacy/policy#optout
, and follow the prompts.

Links to or From Third Party Websites (Including Social Media)

As described elsewhere in our TOU, our Sites may contain or display information from or links to other websites (including Social Media) that are unaffiliated co-sponsors, advertisers, retailers, service providers or other third parties that offer to make information, goods or services available, provide opportunities to participate in promotions or engage in activities, or link or redirect your browser to other websites (including Social Media), materials or organizations. We may also allow third parties to display advertising on our Sites, as well as use our Sites for distributing online, email, messaged or web-based newsletters, and other information. Third parties often also employ cookies to measure advertising effectiveness.

You should be aware that even if you encounter an advertisement, link or reference to a third party website (including Social Media) on our Sites, and even if Dunn-Edwards has a relationship with the third party, we do not control them, their websites (including Social Media), or their policies and practices regarding use of their websites (including Social Media) or any rules they have regarding the use of cookies or their collection, use or disclosure of your information (including Personal Information). These are within their control and not ours, and the terms and conditions, as well as the privacy policies that apply to these third parties and their websites (including Social Media), are their responsibility, not ours.

Our inclusion of links to outside websites (including Social Media) does not imply any endorsement of the Content on such website (including Social Media) or, unless expressly disclosed otherwise, any sponsorship, affiliation, or association with its owner, operator, or sponsor; nor does our inclusion of such links imply that Dunn-Edwards is authorized to use any trade name, trademark, logo, legal or official seal, copyrighted symbol or other Intellectual Property that may be reflected in the linked websites (including Social Media).

Disclosures

Our Privacy Policy prohibits us from selling, renting, leasing or otherwise disclosing your Personal Information to a third party unless specifically disclosed to you otherwise.

In this regard, we have the right to disclose your Personal Information to any third party we engage for the purpose of administering, hosting, operating, configuring design, identifying visitor preferences, improving visitor experiences, maintaining, and providing internal support in connection with our Sites, their Content, etc. (collectively, “Service Providers”). We request that our Service Providers protect your privacy and not disclose your Personal Information to third party marketers that are not associated with our Sites, and we do not authorize them to use your Personal Information for their own marketing or promotional purposes.

Anything to the contrary herein notwithstanding, we reserve the right to make your Personal Information available to third parties (including, but not limited to, our Service Providers): (a) When compelled by applicable law or legal process; (b) if we believe you may be in violation of any law, contractual obligations or other rights of Dunn-Edwards or others; (c) in order to investigate, respond to or resolve problems or inquiries, or otherwise defend our interests; or (d) in a merger, acquisition, change of control, joint venture or other business combination.

One of our current Service Providers, Omniture, has requested that we specifically advise you as follows: Through utilization of one of Omniture's web analytics products known as “SiteCatalyst,” Omniture is helping us track, process and measure, in aggregate form, user visits and experiences at one or more of our Sites, and to service and adjust our Sites and their Content as we may need or desire. As indicated above, you may opt-out of the collection by us or Service Providers such as Omniture of information from you by following the procedures set forth in the Controlling Our Use of Your Information section of our Privacy Policy.

Security

We maintain a reasonable standard of security and try to limit Personal Information access to individuals who need it to perform their responsibilities associated with our Sites and Content. However, communications through the Internet and otherwise cannot be guaranteed to be secure, and it is possible that others may unlawfully intercept or access information or communications to, from or within our Sites. By using our Sites, you are agreeing to assume this risk and any and all associated responsibility and liability that may arise.

Children

Dunn-Edwards does not intend to collect Personal Information from children without permission of the child's parent or legal guardian. Children should submit Personal Information to Dunn-Edwards only with the explicit permission of their parent or legal guardian. If your child has submitted Personal Information and you would like it removed, please do so as indicated above, and Dunn-Edwards will use reasonable efforts to comply with your request. Contact Us If you have any questions about our Privacy Policy, please do not hesitate to contact us at:
online.info@dunnedwards.com
.

Our Privacy Policy was last modified and is effective as of June 15, 2011.