Business Brokers NJ: Article About Maintain Confidentiality During The Sale

Term explained by one of our business brokers, Rob Selby, of Cherry Hill NJ:Qualified Buyers

Potential purchasers of a business who either have the financial resources or qualify for financial loans to purchase a business. Generally, a business broker discusses a business in further detail with qualified buyers who have signed a confidentiality or non-disclosure agreement.

Selby Associates, business brokers in NJ, answers a question:How can I be sure a competitor is interested in purchasing my business and is not fishing for details?

It can be difficult for a business owner to know if a competitor is truly an interested buyer or if a competitor is simply pretending to be an interested buyer in order to gain a competitive advantage. An experienced broker will help you determine if any buyer, including competitors, are serious, qualified buyers or just trying to obtain information for their own purpose.

Selby Associates: Successful NJ business broker

When it's time to sell something, most people think that the more people that know the better. In fact, when you're trying to sell a piece of real estate you tell everyone you know. But when it comes to selling your business sharing the information with everyone isn't the best plan. That's because when a business goes up for sale it creates a sense of insecurity and competitors sit up and take notice. When you work with our business brokers NJ, they will maintain confidentiality during the sale and assist you with confidentiality issues.

When employees find out about an impending sale they begin to worry. about job security, new people coming in, and whether or not the business will remain the same under new ownership. These worries can cause employees to quit or start looking for new work. The distraction of the sale can also impact employee performance which can result negatively on your company. Employees are one aspect of your business that a buyer looks at when deciding to buy. By keeping the sale hidden from employees, you can prevent a mass exodus of employees and the risk that comes from employee distraction.

It's not uncommon for competing businesses to find out about a sale and start talking to your customers, your employees, and your suppliers or distributors. It's an effort to steal your business, and it can greatly affect the worth of your company. You don't want to lose business after you've put it on the market, so you need to keep any sales details between you, your broker, and the buyer.

It only takes one customer finding out about the impending sale to spread the word and the worry. When customers hear about a business sale, they automatically worry that service will decline or that the company won't offer the same types of products. This can cost you business and added stress. Try to keep the information confidential until the last minute.

In order to have a successful business sale and receive a higher price for your business it's important to maintain confidentiality and bring as few people as possible into the sale.

Have a question regarding business acquisitions or business exit planning? Please ask the business brokers from Selby Associates of Cherry Hill NJ today.

Generally, this includes your business broker, your accountant, your attorney, and the prospective buyer. Everyone else important to the business should be told of the sale post-closing. This helps keep your business efficient and profitable while it's on the market and helps reduce unnecessary fears.

A non-disclosure agreement (NDA) is necessary in a business sale. Your broker should have a NDA form for buyers, but it's also important that the broker sign a non-disclosure. You want to make sure that neither the broker nor the buyer is disclosing information about the business sale to employees, customers, or competitors. The non-disclosure agreement will relay the terms of the agreements and the consequences of discussing aspects of the sale with outside parties. Your attorney or business broker can look over any non-disclosure agreement with you to make sure it covers all the bases.

In your enthusiasm to sell, you may discuss aspects of the sale on the phone where employees or customers can hear you. All it takes is one interested party to overhear that the business is for sale for everyone to start talking about it. Not only will this create confusion and panic, you'll have to deal with questions from employees or customers about why you're selling and what's going to happen after the sale. Make sure all business meetings are held away from the company and that any potential buyers visit the property discreetly.

Your broker can help maintain confidentiality by creating a blind ad for websites and publications. These types of ads give basic information about the business and require that interested buyers contact the broker. Your broker will determine the qualified buyers and request an executed NDA.

Maintain confidentiality while your business is on the market and put your business in a strong position for a successful sale.

Contact Selby Associates today

For further information or to schedule a meeting, contact us at (856) 424-3373 or via the form below.