McLane have argued that the Romantic period is crucial in the evolution of poetry from a literary kind to a medium that would be able to compete with and exceed the power of the printed word and the visual media: the origins of poetry "in the far, oral past ensured that poetry, unlike, for example, the novel, had a stronger claim to be considered a supermedial, transhistorical venture: it had preceded writing, preceded print, and could indeed outlast them.

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