"Heroes of the Storm" Trademark Application (UP: Now in Canada too)

Trademarked today. As far as I'm aware, you cannot submit false applications to the New Zealand trademark office. This is real.

AJ Park is the same man who helped Blizzard file Mists of Pandaria, Reaper of Souls, Hearthstone, etc.

UPDATE:

Hearthstone's description is "9 Computer game software; downloadable computer game software; computer game software downloadable from a global computer network; downloadable electronic games via the internet and wireless devices; interactive multimedia computer game program" because it's digital only. Heroes of the Storm's is "9 Computer game software, computer game discs, downloadable computer game software, computer game software downloadable from a global computer network, interactive multimedia computer game program; downloadable electronic game software for use on portable electronic devices such as mobile and cellular phones, laptops, handheld computers, and tablet PCs." which EXPLICITLY mentions physical versions - which Hearthstone does not have, and the also digital-only Blizzard All-Stars will not have.

There are NO TRADEMARKS for books/toys/etc in NZ. ONLY services and games. As mentioned right before this, there is NO mention for a physical game in Hearthstone's trademark. There is in Heroes of the Storm's. There is no chance this is a Hearthstone related item unless they're planning on releasing a PHYSICAL, boxed expansion for their closed beta DIGITAL ONLY F2P card game.

CATACLYSM TRADEMARKED: July 1st, 2009. Announced two months later at Blizzcon on August 20th. (Entirety of July and majority of August. Much closer to two months than one month.)

MISTS OF PANDARIA TRADEMARKED: August 2nd, 2011. Announced two months later at Blizzcon on October 21st.

HEROES OF THE STORM TRADEMARKED: September 25th, 2013. Possible announcement two months later at Blizzcon on November 8th?

I think the line between book titles and expansion titles is very blurry. I would never have thought that Mists of Pandaria would be an expansion name; at the time, it did sound more like a book name (of course in my opinion). I'll agree though, it's kind of cheesy.

I'll keep my eye out for this, but after the Dark Below fiasco, I certainly won't hold my breath.

"Storm" refers to the Burning Legion raining down from the skies, or it's the first expansion/booster set for Hearthstone.

Totally forgot that Hearthstone's full name (or sub name, whatever it is) is "Heroes of Warcraft." That certainly sounds like a plausible idea, but it seems pretty early for a planned expansion considering the game is still in beta.

Totally forgot that Hearthstone's full name (or sub name, whatever it is) is "Heroes of Warcraft." That certainly sounds like a plausible idea, but it seems pretty early for a planned expansion considering the game is still in beta.

That, along with having "heroes" in two straight versions of the game's name would just be redundant

Eh, true or false, I'm really interested in seeing what people will come up with for this one. Comon' people, be creative!

An entire expansion in the sky. Think bioshock infinite where a steampunk vibe is added to the game.

-Legion takes over the entire elemental plane of air, puts their own twist to it.
-Alakir's successor is now under Kil'jadens command.
-We have to defeat the various armies of fel air demons.
-idk, we team up with earth and water elementals, with horde getting anmorphized earth race, while alliance gets water. Like worgen, they switch from elemental models to humanoid models.

This sounds like something completely new, which can fit this expansion name.