Etude House was established in 1966 as the first makeup brand in Korea with ‘Enjoying makeup and have fun’ philosophy. Etude means ‘beauty study of Chopin’ in French. It contains the scene of perky young women who tries something new and changes the bright and happy life.

With more than 270 retail store in 11 countries in Asia, Etude House has continued to build its collection with various colors, satisfying quality, and adorable design. Etude works with talented young artist, performs big and small cultural events, and cares social issues with its sweetness and warmth.