We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. Read about how we use cookies and how you can control them by clicking "Cookie Settings." If you continue to use this site, you consent to our use of cookies.

Privacy Preference Center

Acquia’s websites may request cookies to be set on your device. We use cookies to enrich and personalize your user experience. Cookies help us know when you visit our websites, how you interact with us, and what content you view, so we can customize your experience with Acquia, including offering you more relevant content and advertising. You can also change your cookie preferences. Note, that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies:
These cookies are strictly necessary to provide you with services available through our websites and to use some of its features (such as access to secure areas). Since these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting your experience and how our websites function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in the Cookie Policy.

Non-Essential Website Cookies:
These cookies collect information that is used to help us understand how our websites are being used, how effective our marketing campaigns are, or to help us customize our websites and applications to enhance your experience. You can click below to remove these cookies from your website experience. However, without these cookies, certain functionality may become unavailable or unusable.

Customer Journey Mapping for B-to-B Storytelling

Today, every business wants to develop deeper connections with its customers. But often, all the good work that leads up to a sale simply isn’t carried through to what happens after a customer makes a purchase.

This can leave significant value on the table.

What’s needed is a way to document post-purchase touchpoints, showing how customers continue to interact with your business after a sale and what really matters for a mutually rewarding ongoing relationship.

Ultimately, this will enable you to identify the key moments when you can increase your customers’ level of engagement by demonstrating you truly understand their needs.

In this briefing, SiriusDecisions shows how today’s customer experience professionals can use customer journey mapping to clearly identify the connections between actions and impacts. It’s a must-read for anyone looking to develop greater empathy with their customers.