relevant ads

techcrunch.com

Perfect Market, which markets solutions aimed to assist publishers in growing revenue from their online content, has secured $6 million in a Series C funding round led by Tribune Company. Just to be clear, that’s the media giant that owns newspapers such as the Los Angeles Times and the Chicago...

www.insidemobileapps.com

Mobile ad platform Pontiflex today announced that leading coupon apps on Google Play are seeing CPMs in excess of $10. Pontiflex allows mobile ad networks and developers to serve sign up ads to their customers. The sign up ads are for deals and newsletters from brands and other business. Advertisers...

9to5google.com

Google announced updates to its AdMob ad network, which it acquired in 2010, including improved app promotion, strong filters for ad relevance, local payments eliminating currency conversions, and more. Developers will see the changes roll out over the next few months according to Google. Check below for a full...

www.guardian.co.uk

Social media platform slashes the price of 'promoted tweets' and will sift through messages to discern users' specific interestsTwitter will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company has announced.The move will see Twitter, which carries 400m messages...

pandodaily.com

Online marketing is a highly competitive, data driven business. Companies have developed all manner of tools for understanding and targeting consumers according to demographic and behavioral data. But there are fewer options available in the business to business (B2B) space, despite the fact that the “enterprise” category is as...

thenextweb.com

Foursquare is building a new advertising product that will leverage users’ check-in data and sell it to other businesses to help create targeted ads on external platforms, according to a report by Ad Age. The article refers to “executives familiar with the situation,” but warns that the new platform is...

venturebeat.com

Spend two minutes on Facebook and you’ll see how targeted ads work — they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You’ll probably get an ad for ice cream on Facebook. Mobile ads aren’t...

www.businessinsider.com

The Media Innovation Group, a digital ad unit of WPP Group, has been sued by two men who allege it hacked their Apple mobile devices to bypass their privacy settings on the Safari web browser to target them with ads. The suit springs from the February revelation that Google and...

www.businessinsider.com

When Facebook CEO Mark Zuckerberg took Wall Street analysts' questions about his Q1 2013 earnings last week, there was one theme he kept returning to: Facebook's new Big Data capabilities.Most people think Facebook is a straightforward advertising play: It has a massive audience of 1 billion users, and advertisers can...

www.geekwire.com

Amazon.com is looking to make it easier for Android app developers to earn advertising dollars with the release today of the new Amazon Mobile Ads API. It should not come as a surprise. Amazon has been pushing heavily into online advertising in recent months, and with the new program the company...

www.webomatica.com

My personal stance on Facebook hasn’t changed much since last year when I nuked my account wrote about general feeling of distrust. Reasons: they’re building a largely closed, alternative version of the Internet, and second, have a tendency to shoot first and ask questions later, meaning they make moves that...

betabeat.com

(Photo: Tinypic) Remember the heady days of Livejournal, when your emo post about how much your parents don’t “get” you was only complete with an accompanying song and mood, the latter of which could be entered by choosing from a surprisingly robust menu of descriptive emoticons? Facebook, it turns out,...

techcrunch.com

Fotopedia has two pieces of news today. The iOS-only travel magazine company is launching its newest app, this time with a focus on Italy, as well as a new ad format. The new AdStories advertising format, which will make its debut on the iPad and iPad mini across all of...

thenextweb.com

Sharethrough, the startup that prides itself on delivering “native” ads, has unveiled a new mobile platform that it says will have a tremendous impact on how companies can make money through mobile usage. Called Sharethrough Mobile, the service helps advertisers display their campaign in a style that looks and feels...

news.cnet.com

The deal, rumored for the past few months, gives the social networking giant a tool to use the information gleaned from its users to serve up more relevant ads, while giving advertisers better data about the effectiveness of marketing campaigns. [Read more]...

www.fastcompany.com

The social giant is partnering with companies that collect purchase data to help advertisers hyper-target their ads to specific audiences. Facebook has partnered with purchase-data providers Datalogix, Epsilon, Acxiom, and BlueKai to provide its advertisers with better custom data about specific demographics, such as "car buyers" or "soda drinkers."...

techcrunch.com

Tiny sidebar and news feed ads aren’t going to cut it. If Facebook wants to live up to a $100 billion valuation it will need bold new revenue streams. An offsite ad network, big glossy news feed ads, or and payments for physical goods are a few ways it could...

www.pcworld.com

Facebook has started displaying targeted ads in some users' desktop News Feeds in a test of Facebook Exchange ad delivery system. "Allowing advertisers to reach people in News Feed is important because people spend more time in News Feed than any other part of Facebook," the company said in...

techcrunch.com

Dish Chairman Charlie Ergen is no stranger to controversy, so it should be no surprise that he has a controversial plan for the future of advertising. At the D: Dive Into Media conference today, the outspoken pay TV executive said he didn’t want to kill advertising, but wanted to make...

www.businessinsider.com

Gokul Rajaram is the director of product management for ads at Facebook. We asked him what he thinks is the single most important development worth watching in mobile marketing. His answer—which focused on "targeting" (the ability of an advertiser to reach you with an ad that most closely matches your...

www.macrumors.com

Back in late 2009, an Apple patent application surfaced showing that the company had explored ad-supported operating systems, with the user receiving free or discounted goods or services in exchange for viewing the advertisements. The patent application, which was filed in 2008 and shows ad integration in Mac OS X,...

techcrunch.com

During the conference call this afternoon for their first quarter earnings, LinkedIn executives boasted about the impressive mobile growth they’re seeing. In the last week of March, the company says mobile accounted for 22 percent of unique visitors, up 8 percent from the same period last year. And although he...

techcrunch.com

Facebook today begins testing its own mobile ad network where advertisers can pay to target ads for app stores or websites at you based on your Facebook data that appear while you’re on other apps and mobile sites. Facebook tells me that similar to its first off-site ad placements on...

thenextweb.com

We’re a Googling nation and along with getting our wonderful search results, we’re shown a bunch of context-relevant ads. It’s how Google makes its money and it’s not going to change anytime soon. In a post entitled “Making our ads better for everyone“, Google discusses the process that advertisers must...

venturebeat.com

Luminate has created a way to make the trillions of static images on the web interactive. Thursday, the company announced it has raised $1o.7 million in a third round of funding and was launching an image app store. “Images are clearly the central experience on most sites, but nothing has...

Comments on 'Luminate gets $10M to add more than just a caption to photos':

www.geekwire.com

In other e-mail news today, Yahoo Mail launched an upgrade that would make it “faster and easier” to use. Instead, when Yahoo Mail users tried to log into their accounts, they got stuck in a vortex of a unresponsive terms and conditions page or a failed message. As TechCrunch reported,...

www.techdirt.com

There's sort of an odd back and forth that happens at Techdirt, where we spend a great deal of time highlighting all the success stories of artists and creators that managed quite well without operating under the stringent guidelines of intellectual property laws. Glyn Moody recently covered one such story...

www.businessinsider.com

Microsoft released a new video today in its "Scroogled" campaign against Google. This time, it's warning people that Google will snoop on your Valentine. The goal is, of course, to get people to leave Gmail for Microsoft's alternative freebie email service, Outlook.com. Google is just "a habit" that people can't...

techcrunch.com

No one got just how powerful it was that Facebook recently started allowing ad targeting to lists of email addresses. Today it became clear as Facebook ad chief David Fischer formally announced “Custom Audience” ads and how they tie into CRM at the Dreamforce conference. I’m convinced they’re going to be hugely profitable...