BTB #315: Google Grants For Non-Profits

Too good to be true. That’s what you’re bound to think when you hear that $10,000 a month in free online advertising is available to any and every qualifying non-profit.

If you’re among the growing number of publishing houses operating as non-profits, pay close attention. The bounty for non-profits to promote their missions and initiatives comes from a little company in Mountain View, California, one with a $200 billion-plus market cap.

“It’s going to be tough for you to spend that $10,000 in the first month, so you can afford to sort of throw some things at the wall, see what sticks, and then each month or each week, refine the ads that you’re sending out there,” Jeremy Brieske, CEO and founder of Denver-based Drive Channel Creative, tells CCC’s Chris Kenneally about Google Grants.

Before founding Drive Channel Creative in 2006, Jeremy Brieske worked in the musical instruments industry from the time he was a teenager. As a brand manager for Fender Musical Instruments, he helped develop and bring to market such products as the co-branded Fender Meguiar’s Care Products, the industry’s highest quality instrument care products, the Fender Blender custom reissue Octave Fuzz pedal, and the patented DPT-100 detachable pedal tuner. As a drummer, he’s played in many bands and recorded three albums, including one for the group Stillhouse Burning.

Regular “Beyond the Book” listeners will also recognize Jeremy Brieske as the programs’s engineer, for BurstMarketing.