By fixing a redirect chain you will send authority/link equity directly to the page.

That is more effective than making the link equity pass through a buffer.

302s

There’s some debate on whether or not PageRank passes through 302 redirects. For many years, SEOs (including myself) have always stated that you should change 302s to 301s. This is still my stance. However, he’s what Gary Illyes said about the topic: “30x redirects don’t lose PageRank anymore.”

Is Gary telling the truth? Probably.

But I still don’t think it’s worth the risk.

Out of the hundreds of SEO audits I’ve conducted, I’ve seen a few websites using 302s for their actual purpose (a temporary redirect).

In most cases 302s are nothing more than accidental.

With that said:

It’s my preference to change 302s to 301s if they aren’t being used for their actual purpose.

Reclaim Lost Link Juice (404 Link Reclamation)

404 link reclamation is at the top of the list because it is the easiest.

You can use Google Search Console to find 404s (Crawl > Crawl Errors > Not Found):

You can also use Screaming Frog to find 404 as well (Response Codes > Client Error – 4xx):

Then to see what 404 pages have backlinks, just use Ahrefs’ or Majestic’s bulk analysis tools.

I recommend doing both just in case you miss some links.

When you find pages with link equity, you must 301 redirect them to a relevant page on the site or to your homepage.

At this stage, your website is on a strong foundation so it’s time to start building backlinks, right?

Wait a second.

You need to have a clear understanding of what a “quality” link opportunity looks like before you dive in.

This will help:

7 Backlink Quality Indicators

Not all backlinks are created equally and that’s why it’s critical that you know what a good backlink look like. Here are some guidelines to follow:

1. Relevance

Your #1 link building objective should be to get backlinks on websites that are relevant to yours.

But don’t take my word for it. Here’s what a former member of Google’s search quality team, Andre Weyher, said back in 2012:

Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR. – Andre Weyher

This quote is stating the obvious:

Your link acquisition efforts should begin with the most relevant opportunities.

The Relevancy Pyramid

There is a limited supply of 100% relevant link opportunities. However, as you broaden your research, there will be many more opportunities to go after.

The key is prioritize opportunities at the top of the pyramid (since they’re the most relevant) and work your way down the pyramid (towards less relevant opportunities).

Let me show you how it would work with a more practical example.

I’m going to show you how I would prioritize opportunities for a supplement company.

Tier One: 100% Relevancy

I will designate a “1” to any opportunities that are 100% relevant to the supplement company. An example of 100% relevancy would be a website that reviews supplements. Or, a website that focuses on a specific supplement that the client offers like creatine.

As you can imagine, 100% relevant opportunities are few and far between. This is especially true in the “supplement” industry. That’s because supplement companies create micro supplement sites to persuade you. So the chances of landing a link are low.

Tier Two: 75% Relevancy

All opportunities that are 75% relevant get a “2” designation. On this tier you would want to focus on “body building” opportunities.

Tier Three: 50% Relevancy

On tier three, you would focus on all “fitness” opportunities and assign a “3” to them.

The fitness space has unlimited opportunities.

First, you would focus on pure “fitness” blogs. After that, you could move onto any type of sports, CrossFit, or runner blogs.

It would likely take a year to tap into all the opportunities within this relevancy tier.

Tier Four: 25% Relevancy

On tier four, you would focus on “health” opportunities and assign a “4” to them.

There are countless websites about “health” in general. But, you can also tap into nutrition, elderly health, women’s health, and men’s health blogs.

Tier Five: 0% Relevancy

On tier five, you would focus on more “general” opportunities.

For example, if I link to my wife’s guide about fall outfits, it’s probably not going to be as effective a “Tier 1” opportunity. That’s because SEO and fashion aren’t relevant to each other. But, that doesn’t mean the link I injected won’t work.

D) you can run, but you can’t hide: some networks will attempt to block Ahrefs and Majestic crawlers, but its actually a footprint. On the other hand, networks that don’t block crawlers will likely get reported to Google because of an angry competitor. It’s a lose-lose situation.

Follow Blog Comments

These are some of the cheapest backlinks you can buy. They are also the perfect recipe for landing a penalty.

Niche Relevant Guest Posts

Keep in mind that Google frowns upon spammy guest posting. That means you need to focus your efforts on producing a valuable guest post. If you give value, then there is nothing wrong with injecting backlinks to your website.

To get the most out of your guest posts, you need to get contextual links. Contextual links are far more powerful than author byline links.

Hey, everyone, it’s Rohit Dani from India & admin of this Website.
I’m a writer and programmer by profession ANDROIDALEXA,TECHNODANI and a YOUTUBER all rolled into one. Yes, that pretty much what everyone likes to call a geeky friend or what you’re probably here seeking, a content writer. I am running several blogs and social media pages.