Brian Carpentier, Koffee Kup's executive vice president of sales and marketing, was pleasantly surprised to hear about the ad, saying he was especially taken off guard to learn that the pumpkin flavor was featured, as it debuted only a few days ago.

But he's not surprised to see that others have discovered his product's romantic potential. "I guess we have a new dating thing going on, but I think doughnuts are good for everything," Carpentier says. "Anniversaries, birthdays, everything."