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News of the remake of cult 90s movie ‘The Craft’ was greeted with glee by the #witchesofinstagram. There is a plethora of new content being developed around this theme right now – from the return of Sabrina and Charmed, alongside newer franchises such as A Discovery of Witches and Strange Angel.

It is clear that witches are having a moment in popular culture. Our latest Pillars of Popular Culture blog explores how you can tap into this trend; exploring how to best deliver content with broad appeal, without alienating a vocal community who wants positive representation.