What’s Hot/Not At SxSW’19

Every year AdAge posts a list of What’s Hot & What’s Not at SxSW. It’s always one of my favorite chuckles of the year, because the “Not” list is usually packed last years “Hots” we thought were oh-so-clever just 12 months earlier. (Remember how we all swore back in 2015 that Meerkat was going to be the next Instagram?!?) This really speaks to how fast technology moves and how fickle our social tastes have become.

As you peruse the list you may need some decoding help. For starters Generation Alpha is the offspring of Millennials (yes, they’re having children!), Microdosing is a term you shouldn’t search on your work computer, and my wife will fight you if you repeat the claim that Avacado Toast is now a Not.