TORMENTA FLAMENCA: press release (arts and entertainment) Brief: A press release to inform and attract an audience Execution: liaised closely with the artist. Got a good feel of the show’s themes and purpose Result: Press release published in newspaper. Full...

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In business, poor writing can be fatal: the end of what could have been a long and fulfilling relationship.

Even if your readers don’t write beautifully themselves, they know bad writing when they see it. And hastily put together text will fail to capture their short attention span.