I want to develop and execute a social media plan on the cheap – for Long Beach Opera, where I’m a board member.

So I thought it’d be interesting to track what I’m trying to do, what I do, and how it works.

LBO is a small avant garde opera company based near me in Long Beach – but it has established an international reputation through it’s imaginative work.

The company is run on the coffee budget of the neighboring Los Angeles Opera, and we’re looking to find ways to broaden the base of people in the region who are aware of us, engaged with us, and who we can start out as ticket buyers and move up the ladder of involvement and support.