Lola’s Cupcakes, the handcrafted cupcake and cake specialists are collaborating with the global icon, Hello Kitty, which sees the launch of a range of specially-designed Hello Kitty cupcakes, as well as an array of celebration cakes.

It's a very special partnership because it is the first time that Hello Kitty has collaborated with a bespoke cupcake company in the UK. The hand-crafted range launched in the Lola’s Selfridges Food Hall Concession.

Following the official launch party, the branded cupcakes will debut in four additional Lola’s stores around London including; Brent Cross, Topshop Oxford Street, Covent Garden and Bluewater Shopping Centre.

Asher Budwig, Managing Director of Lola’s cupcakes said: "We are absolutely thrilled to be working with such a fantastic brand. Hello Kitty is recognised all over the globe and we’re very excited to be able to offer our customers this fantastic range of cupcakes and personalised celebration cakes!"