Jason P. Lisi

Founder & President

How To Contact Jason

Jason P. Lisi

Founder & President

How To Contact Jason

Jason founded Legal Internet Solutions Incorporated, one of the original internet marketing companies for the legal industry, in the late 1990s after years practicing law in Philadelphia. The company brands and builds law firm websites and promotes them in search engines and on social media. We know the challenges lawyers and legal marketers face when trying to differentiate themselves through their websites and and strategic marketing efforts. Jason’s motto is to “make it easy” for our clients.

In his spare time, Jason loves tennis and running, watching his children play sports and ride horses, and wearing wacky pants.

Founder & President

Jason P. Lisi

When submitting sensitive information — such as credit card or Social Security numbers — into a website form, most everyone knows to look for the signs of a secured connection before proceeding. What you may not know is that Google and other online services are now close to requiring a secured connection — also known as encryption or secure sockets layer (SSL) — for all websites, even those that don’t collect personal information. This creates an important to-do item for anyone with a website that wants greater consumer trust, high search engine rankings, and to keep pace with technology.

Founder & President

Jason P. Lisi

It was a great first day at the Legal Marketing Association annual conference in Las Vegas. We’ve seen many old friends, met some new ones, and are trading our expertise with fellow attendees. Here’s a recap of some of the sessions.

Founder & President

Jason P. Lisi

The fifth and final step is to have an ongoing marketing campaign to let the search engines (and the people who use them) know that your site is current and relevant. Parts of this ongoing marketing campaign involve taking actions on your firm’s website (onsite work) and others include making changes on other websites (offsite work).

Founder & President

Jason P. Lisi

Why does my firm need to be on those social networks? Simple: that’s where the people are, and the people expect it. Each network has a distinct value to your marketing: LinkedIn is a massive business network and perfect opportunity to stay virtually in front of your network; Facebook is a vehicle to communicate your firm’s culture to future hires; and Twitter is a place to share thought leadership with the media and other amplifiers.

Founder & President

Jason P. Lisi

Next up is the importance of your firm being properly listed in the various online directories, such as Google Maps, Cornell, Findlaw, Avvo, Martindale, and others. If your firm is not correctly (or not at all) listed in these directories, it could have a penalizing effect on your search rankings, hindering those trying to do business with you.

Founder & President

Jason P. Lisi

As part of our mission to spread the LISI message across the country and to stay at the forefront of legal marketing trends, I recently attended the regional conference for the Legal Marketing Association Southeast chapter, which took place in Orlando. With the theme of “Grow. Innovate. Succeed.” there was an excellent lineup speakers and great opportunities to network with colleagues in legal marketing.

Founder & President

Jason P. Lisi

It may be self-evident, but it is essential for your firm’s website to have the proper presence in the search engines. Gone are the days of keeping meticulous lists of web browser bookmarks listing favorite sites. And people rarely enter website addresses in the browser’s address bar, especially for hard-to-remember domain names.

Founder & President

Jason P. Lisi

A website is your opportunity to frame your firm in the way that supports your marketing strategy. You are in complete control, having the ability to cast your firm as you want others to see it — modern or traditional, dynamic or stable, entrepreneurial or old-school. The design of your site affords you the opportunity to show your firm in any light, creating an image of the firm you want to be.

Founder & President

Jason P. Lisi

Of the many business books I read, my current favorite is The Checklist Manifesto: How to Get Things Right by Atul Gawande. Its central premise is that, no matter what level of expertise you have in your craft or profession, having and following a simple checklist of steps is essential to avoiding costly mistakes, prevent oversights, and achieve true excellence.

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