‘Guy’s Grocery Games’ debuts on Food Network in October

On the show, four chefs will compete against each other in three cooking challenges while they make their way through the aisles of a grocery store, adhering to a number of “real-world” culinary constraints to create the dishes. The chefs must rely on improvisation, gamesmanship and skills for the chance to win up to $20,000.

“Having the chefs compete in a real grocery store, with everyday products and real-world obstacles will make this one of the most challenging and relatable cooking competitions we’ve ever devised,” said Bob Tuschman, general manager and SVP at New York-based Food Network .

The challenges will include creating a dish from five ingredients or less, preparing a meal using only canned foods or using ingredients found only in the frozen food section. One by one, the chefs that don’t make the cut will be eliminated by a rotating list of guest judges, including Melissa d’Arabian, Richard Blais, Beau MacMillan, Jet Tila and Marcela Valladolid. The winning chef will go on a two-minute shopping spree through the aisles to collect all of the items on his or her shopping list. Each item is worth $2,000, and if the chef can gather all the items on the list, he or she will receive $20,000.

“I'm really stoked to be hosting GGG, where it’s all about cookin’ and shoppin’ against the clock,” noted Fieri, who's also currently hosting Food Network’s Emmy-nominated show“Diners, Drive-Ins and Dives.” “Cooking competitions in a professional kitchen are tough as it is. But throw in the challenges we all have every day in our local grocery store, plus a few twists and turns I may have up my sleeve, [and] I’m telling you, it’s going to take cooking competitions to a whole new level.”

In similiar news, “Supermarket Superstar,” in which contestants vie to have their consumer food products carried by the Montvale, N.J.-based Great Atlantic & Pacific Tea Co. (A&P), made its debut on Lifetime in July.