Case Study – Evans Coffee

EVANS COFFEE is an ecommerce seller of coffee and related beverage and snacks for business break rooms.

GOAL: the creation and launching of a new e-commerce website which was SEO optimized.

STRATEGIES: Develop the navigation structure for the new Evans Coffee website, including writing copy, editing photos and uploading assets to Content Management System. Developed beta test questionnaire to be filled out by participants.

OUTCOME: The new B-to-B website went live, rich with content and catalog. Inhouse staff were then trained to continue maintaining the CMS.