Mike Carter's Blog for Wine Packaging, Design & Marketing Insights

Cruz De Piedra Wine Label

July 22, 2010

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The luxurious image of the graphics of this Argentine wine communicates the wine exclusive super-premium positioning. The wine name which means ‘Stone cross’ became for Tridimage the inspiration to create the design solution. A gloss black embossed indigenous cross contrasts to the black matte textured finish of the label background projecting a premium feel to the brand.