VIDEO: Shell’s “Crystal Clear” Nissan 370Z

Shell commissioned JWT and award winning director Ivan Bird to produce their latest Shell Helix TV commercial – “Crystal Car”. You can watch it above. They basically reproduced an entire Nissan 370Z (why not a Ferrari?) accurate to the smallest details, only made of high grade Perspex acrylic, thus letting you see through the car and every single component. The whole idea is to pour the lubricant in and let you see how it works its way through the engine, coating the pistons, crank, combustion chamber and other parts of the engine.

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Actually Shell Helix is a very good lubricant. The engines feels smooth and easy to start and it doesn’t smell when the engine heating up in the morning like other lubricants does. I’d been using shell helix for almost 5 years for my car and the engine still sounds nice and smooth. Anyway, nice ad…

Eh, not really. Some companies are receptive to creative thinking. Ads like these can be done here. Some though still have a closed mind. Those people are going to kill the ad agency creatives with their stupidity!

All these just for a 30secs ads? What a waste of money! They don’t give me the impression that these lubricants have anything to do with the performance of the car. C’mon any ordinary lubricant you put into the engine will work its way to the piston, etc. but how good they really are and how they improve the performance of your engine should be the main point when directing this ad!

If you watched the making of, you’ll realize that the target audience for this ad often think that engine oil doesn’t circulate around the engine but only end up pooled at the bottom of the oil pump. And they’re advertising its Active Cleansing technology. This is how you show that characteristic!

Besides, how to show performance? By showing cars going around the corners fast? How cliche is that.

hmmm…
the moment i read this news, I dont see the 2nd Youtube “The Making”. So i posted here to share to all readers…manatau it says waiting for moderator to approve, after 20mins my post didnt show up but the link for 2nd YouTube was posted…..Something wrong?

A) It WOULD be interesting to see the process of four strokes inside the engine…inc combustion and exhaust cycle thru the transparent plastic but it din. i think i real life it will happen in a blink of an eye…just imagine how many RPMS.

B) engine can tahan a few seconds before it blows into smithereens..

C) the F1 team would have long used composite plastics /carbon fiber as cylinder blocks which saves a lot of weight. Or Boeing manufacture completely plastic/composite engine.

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