Conversion Rate Optimization

There are three key metrics that are instrumental in growing revenue in any online fundraising program: traffic, conversion rate, and average gift size. As each one of these key metrics increases, so does revenue. If any of them decrease, revenue decreases. Conversion rate optimization is all about discovering what makes donors say “yes.”

The key to lifting your conversion rates is to increase the value of your offer and decrease the cost. Whether your offer is a donation appeal, an eBook, or a free course – making your offer value heavy and cost light is crucial. Doing so will help you acquire more emails, donors, and–therefore–more dollars.

The following blogs on conversion rate optimization will help you discover how to test your way to higher conversion rates. Each post will explore optimization strategies and tactics based on hundreds of tests with nonprofit organizations like yours.