The betrayed are out in force on twitter. “Goodbye Elysian” “Last time I EVER drink Elysian Beer”

“Traitors!” “Sell outs!”

It was as if the founder of Greenpeace had just joined ACME petrol-chemicals Inc. and personally dumped toxic, radioactive waste directly on a whale’s head while laughing maniacally!

I realise that the craft beer is more than just great beer, carefully brewed by bearded artisans in railway arches and barns behind a pub. It has become a political movement that reflects the campaigns against the 1%, a liquid counterpart to ‘farm to fork’ and locavore groups.