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From Mike Meyers, the #1 name in CompTIA training and exam preparation, a thorough revision of his bestselling exam guide―updated to cover the 2015 release of the CompTIA Network+ exam. Get complete coverage of all the CompTIA Network+ exam objectives inside this comprehensive resource. Written by the leading expert on CompTIA certification and training, Mike […]

Editorial Reviews

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Table of Contents

Part One: The World of International Business
Chapter 1: Regional and Global Strategy
Chapter 2: The Multinational Enterprise
Chapter 3: The Triad and International Business

Part Two: The Environment of International Business
Chapter 4: International Politics
Chapter 5: International Culture
Chapter 6: International Trade
Chapter 7: International Financial Markets and Institutions

Editorial Reviews

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications.

Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.

Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment.

Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald’s accompany every chapter and are available at www.pearsoned.co.uk/hollensen.

Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models.

Table of Contents

Part I: The decision whether to internationalize
Chapter 1: Global marketing in the firm
Chapter 2: Initiation of internationalization
Chapter 3: Internationalization theories
Chapter 4: Development of the firm’s international competitiveness

Part II: Deciding which markets to enter
Chapter 5: Global marketing research
Chapter 6: The political and economic environment
Chapter 7: The sociocultural environment
Chapter 8: The international market selection process

Editorial Reviews

In just 24 sessions of one hour each, learn how to build powerful applications for today’s hottest handheld devices: the iPhone and iPad! Using this book’s straightforward, step-by-step approach, you’ll master every skill and technology you need, from setting up your iOS development environment to building great user interfaces, sensing motion to writing multitasking applications. Each lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success!

Step-by-step instructions carefully walk you through the most common iOS development tasks.

Quizzes and Exercises help you test your knowledge.

By the Way notes present interesting information related to the discussion.

Did You Know? tips show you easier ways to perform tasks.

Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.

John Ray is currently serving as the Director of the Office of Research Information Systems at the Ohio State University. His many books include Using TCP/IP: Special Edition, Maximum Mac OS X Security, Mac OS X Unleashed, Teach Yourself Dreamweaver MX in 21 Days, and Sams Teach Yourself iOS 7 Application Development in 24 Hours.

Revised to reflect the technological advances and modern application in Aerodynamics, the Sixth Edition of Aerodynamics for Engineers merges fundamental fluid mechanics, experimental techniques, and computational fluid dynamics techniques to build a solid foundation for readers in aerodynamic applications from low-speed through hypersonic flight. It presents a background discussion of each topic followed by a […]

Editorial Reviews

Covering Java 7 and Android Development

In just 24 lessons of one hour or less, you can learn how to create Java applications. Using a straightforward, step-by-step approach, popular author Rogers Cadenhead helps you master the skills and technology you need to create desktop and web programs, web services, and even an Android app in Java.

Full-color figures and clear step-by-step instructions visually show you how to program with Java.

Quizzes and Exercises at the end of each chapter help you test your knowledge.

Table of Contents

PART II: Learning the Basics of Programming
HOUR 5: Storing and Changing Information in a Program
HOUR 6: Using Strings to Communicate
HOUR 7: Using Conditional Tests to Make Decisions
HOUR 8: Repeating an Action with Loops

PART III: Working with Information in New Ways
HOUR 9: Storing Information with Arrays
HOUR 10: Creating Your First Object
HOUR 11: Describing What Your Object Is Like
HOUR 12: Making the Most of Existing Objects

PART VII: Appendixes
APPENDIX A: Using the NetBeans Integrated Development Environment
APPENDIX B: Where to Go from Here: Java Resources
APPENDIX C: This Book’s Website
APPENDIX D: Setting Up an Android Development Environment

The most up to date structural concrete text, with the latest ACI revisionsStructural Concrete is the bestselling text on concrete structural design and analysis, providing the latest information and clear explanation in an easy to understand style. Newly updated to reflect the latest ACI 318-14 code, this sixth edition emphasizes a conceptual understanding of the […]

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Modern business is full of ethical dilemmas and snares. But LAW AND ETHICS IN THE BUSINESS ENVIRONMENT, 6e, equips you with the tools and practice you need to effectively handle the ethical issues you will likely face as a manager. Offering a unique interdisciplinary blend of theory and practical applications, LAW AND ETHICS combines up-to-the-minute issues in business ethics with the latest in case law. A refreshing change from the rote learning of many texts, LAW and ETHICS includes contemporary readings, current cases, historical quotes, chapter problems, chapter projects, and Internet-based assignments. A wealth of interactive projects–including role plays, mock trials, mock hearings, debates, roundtables, and negations–gives you hands-on experience grappling with real-life ethical dilemmas. The text also includes insightful case and end-of-chapter questions that help sharpen your critical-thinking skills. LAW AND ETHICS IN THE BUSINESS ENVIRONMENT, 6e, empowers you with the skills needed to make difficult ethical decisions–and ultimately become a better business leader.

Editorial Reviews

Understanding Computers in a Changing Society gives your students a classic introduction to computer concepts with a modern twist! Known for its emphasis on basic computer concepts and societal issues, this text makes concepts relevant to today’s career-focused students and has increased emphasis on mobile computing and related issues such as mobile commerce and mobile security.