Email? Ha! That’s so 1995. Who needs that old dog when you have new, exciting platforms such as Twitter and Facebook?

Right? Wrong. Study after study continues to prove that email still converts better than social media for converting customers. Indeed, new data suggests it might be almost forty times as effective, so clearly there’s life in the old boy yet.

Check the chart below, which comes courtesy of McKinsey & Company. And do observe what’s at number one.

Bottom line? Marketers should absolutely stick with email as a key part of their digital strategy. And smarter marketers should combine it with both search and social to maximise return and future-proof their business.

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