Hoteliers, hospitality and leisure establishments vying for the burgeoning appetites of the food tourists market must first achieve that vital linguistic connection – through reader-friendly website content in their preferred language.

Like varieties of living species - gift of gab - the intellectual space - LANGUAGE is a constantly growing entity. Use it or lose it. Using it wrongly has consequences and many were caught flat-footed.

They keep coming – spending at every corner of the world – 150 million travelling abroad each year! And they keep getting savvier and well-informed too. What’s the secret to reaping a slice of this gigantic pie?

The world is our oyster – the ultimate arena - for most business expansion. Brands that succeeded against the competition didn’t leave linguistics or cultural assumptions to chance. How did they do it? What alternatives are available?

Marketing & PR gurus swear by the ‘content king’. But on a global scale, will their kingly words be like swearing into the wilderness if customers do not understand or were not able to interact with the good stuffs said? Can we address this misnomer?

Global media content management is relatively new amongst marcom teams engaging with native-language speaking audiences. With good creative instincts and the support of a reliable transcreation LSP, campaigns will be managed with less stress, shorter lead-times and serves better returns for all.

A sequel to Part 1 of the same tittle. If the media industry’s widespread mergers with onsite entities are to better managed global content marketing, will the higher production cost be sustainable? But, a reliable alternative is already available....?

Supposing you are nominated to project manage on the inclusion of translated information for your company’s website. Translations are to be provided as an option for viewers and to sync-in with the existing web content and architecture. Sounds like a tall order?

A sequel to Part 1 of the same tittle. Where certain processes considered norms to copywriters or creative designers hinder content localization workflows. Or the over-expectation on hired linguists to also be knowledgeable on software technology, that’s sure to backfire.