Listening to Tao Wells’ stone-cold crazy performance on Radio New Zealand’s The Panel this afternoon (audio, starts at about 19:30) it’s pretty clear that the whole thing is simply a continuation of The Beneficiary’s Office, his performance art project.

I’m not sure what the endgame is, beyond driving publicity for Wells and ‘The Wells Group’, the self-styled PR agency running The Beneficiary’s Office. But fundamentally this is the only explanation for the character who fronted The Panel. The studied eccentricity of his characterisation and rhetoric — the Leninesque styling and cheap, ill-fitting suit; the suggestion that he might replace Paul Henry on Breakfast, using the scandal du jour as a springboard for publicity; the incoherent, aggressive, entitled, self-indulgent indignant victimhood of his media presence — he is exploiting the fourth wall illusion, the audience’s naïve impression that they’re separate from the performance; that the show stops at the proscenium arch. To do so Wells is reading from the big book of Glenn Beck and Sarah Palin. His project is a little bit of inchoate Tea Party wingnuttery turned back on an issue so close to the wingnuts’ hearts that they can’t see the mockery in it. No matter that his actual argument doesn’t bear the slightest bit of rational scrutiny and is all but completely obscured by his outrageous delivery — this isn’t the point. The point is to suck people in and involve them in the performance by lighting the flame of their hatred. To make them attack the tar-baby. As Palin’s own idol Ann Coulter said, paraphrasing Joseph Göbbels and George Orwell in her diatribe Slander: “Any statement whatever, no matter how stupid, any ‘tall tale’ will be believed once it enters into the passionate current of hatred.”

So to everyone who’s found themselves incandescent with righteous fury, uttered slogans like “the world doesn’t owe you a living!” or called for the disestablishment of Creative NZ or defended Wells and his absurdist position — this includes the media who’ve covered it from the ‘benefit scandal’ angle; obviously WINZ, who’ve cut his benefit; and most notably David Farrar and the KBR, whose response has been nothing shortof magnificent — you’re part of the show. You have been trolled.