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MADISON - Gerald Marwell, Richard T. Ely Professor Emeritus of sociology at the University of Wisconsin-Madison, died on Sunday, March 24 in New York City. He was 76.

Marwell's family plans to hold memorial gatherings in New York and Madison within the next few months.

"Jerry was one of the great sociologists of his generation, and highly respected among all of the different generations of our department," says Gary Sandefur, dean of the College of Letters & Science and fellow sociology professor since 1984. "For many years, he was a big part of the heart and soul of the department - one of the people most responsible for helping it to maintain its very high standards of scholarship, integrity and good management."

Recognized for pioneering research on social cooperation and social movements, Marwell studied topics as varied as conflict in the U.S. House of Representatives, adolescent delinquency, parental child-rearing practices, geographic obstacles to women's academic careers and processes of religious secularization. His work led to what colleagues describe as an "unusually long and successful tenure" as editor of the American Sociological Review, the top journal in the field.

Jerry Marwell was born in Brooklyn, N.Y. on February 12, 1937, the only child of a local businessman and a history teacher. Thanks to frequent visits to Manhattan's burgeoning countercultural scene, he developed a curiosity and lack of fear that drove his later research.

"People in sociology generally ... understood that the way of life that people had was only one of many ways of life, and there were plenty of others that were coherent ways of life," said Marwell, in a 2007 oral history interview. "If you didn't understand that, it was hard to be creative and original, to have some depth of understanding and distance from the subject matter."

Marwell entered the Massachusetts Institute of Technology with math skills and few plans. After realizing his distaste for chemical engineering, his business classes introduced him to the social sciences. Marketing fascinated him, studying the obvious and not-so-obvious reasons why people buy the items they buy. Fifty-seven years after its publication, Marwell maintained that a single study of shopping lists and instant coffee (Mason Haire's "Projective Techniques in Marketing Research") had more effect on his intellectual development than anything he had ever read.

After earning a B.S. from MIT in 1957, Marwell received his M.A. (1959) and Ph.D. (1964) from New York University. He later spent his last scholarly years at NYU, "unretiring" in 2003 to teach at his alma mater.

According to close friend Bob Hauser, Vilas Research Professor Emeritus and executive director of the Division of Behavioral and Social Sciences and Education at the National Research Council, Madison was never far from Marwell's mind.

"When he moved back to NYU, one of his first accomplishments was to locate a 'Badger bar,'" says Hauser. "In recent years we almost always had to dissect the latest win or loss, either in person or by telephone, up to within a few days of his death."

UW-Madison was Marwell's home for nearly 40 years, from his arrival in 1962 through his retirement in 2000. He provided key support as the department became one of the top programs in the country, creating several "bread and butter" courses that served as a foundation for the department's growth. From 1982-1985, he served as chair; he was appointed Richard T. Ely endowed chair of sociology in 1991.

Marwell began his career with one of the earliest systematic studies of the American civil rights movement. Surveying volunteers for the 1965 Southern Christian Leadership Conference voter registration drive, he documented the ways in which the collision between idealism and reality pushed activists to adopt more radical views about community organization and American politics.

During the 1970s, Marwell's work on collective action helped alter the direction of research in the field. In a series of studies, he asked what conditions might drive individuals to forgo self-interest in favor of cooperation that benefits other members of a group. Additionally, he demonstrated how the presence of a "critical mass" of individuals, able to devote substantial resources to collective undertakings, deterred individuals from taking a "free ride" - thus inducing other individuals to contribute to those undertakings.

In person, Marwell was boisterous, demonstrative and never shy about expressing opinions, colleagues recall. He often augmented his loud voice with deeply felt gestures.

"It was a standing joke that Jerry did not need a telephone in his office to communicate with all and sundry in our department," says Hauser. "Jerry did not appear easy to please. Some students shied away from him on that account because they did not understand his style."

Yet Marwell's legacy to the department hinged on his insistence that each member be heard.

"Our governance model operated on consensus; people didn't always agree, but made a real effort to thoughtfully discuss differences of opinion," says Sandefur. "Jerry was the person who insisted on us being respectful and communicative with one another. It laid the groundwork not only for a great department, but a department with which it was a great pleasure to be involved."

This collegiality often spilled down Bascom Hill to a nearby karaoke bar. On faculty birthdays and other occasions, students and faculty alike shared cringe-inducing renditions of their most treasured songs.

"Jerry's song was 'You Are So Beautiful To Me' - he got such pleasure singing it," says Sandefur. "It expressed how he felt about his wife, Bobbie, but also how he felt about life in general. He enjoyed his work, and his life, so much."

Jerry Marwell met his wife Barbara in his first year of college; they were married for 55 years. She survives him, as do their children, Nicole and Evan, and four grandchildren.

Contributions in his honor may be made to the Marwell Fund, established by Jerry and Barbara Marwell to support graduate training, research and recruitment in sociology.###- Susannah Brooks, 608-262-3846, srbrooks2@wisc.edu