Say it with me, men: "I am proud of my eyebrows. There are many like them, but these eyebrows are mine. I pledge not to pay money to somebody in what is basically a salon (no matter what ridiculous name they may give it) to fuck with my eyebrows. If they get really out of control, well, that's what clippers are for."

There. Doesn't that feel better? You've done your part for American manhood. Unlike some people.

"Men used to be so afraid to walk in the store because they thought this was a woman's treatment," said Ms. Soare, whose male eyebrow clients include Ryan Seacrest and David Beckham.