Apple is promoting the iPhone X’s Portrait Lighting photography features in its latest 30+ second ad spot released today. The clip includes examples of each Portrait Mode lighting effect in action with tons of examples of Portrait Mode shots from the iPhone X.

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Portrait Mode uses depth to create a blurred background effect on shots without requiring big lenses, and the newly added Portrait Mode lighting effects are exclusive to the iPhone 8 Plus and iPhone X. Only the iPhone X can shoot Portrait Mode shots using the selfie camera, however, as it has a front-facing depth sensor not present on other iPhones.

Inspired by extensive research into the art and science of portraiture, all-new Portrait Lighting uses sophisticated algorithms to calculate how your facial features interact with light. Then it uses that data to create stunning lighting effects.