The yogurt and yogurt drink category is expected to decrease 2.5% in 2017 to become an estimated $8.5 billion category. Spoonable yogurt is expected to see the biggest sales decline of just over 4%, while yogurt drinks continue their growth boom with another year of double digit growth (14%); growth will start to level off in the coming years. The category is full of innovation as lesser-known international styles, yogurt with mix-ins, and dessert flavors diversify the market and allow consumers a variety of new options to try and perhaps add to their portfolio. While continued flavor and texture innovations will drive the category forward, consumers still are hungry for classic options like Greek and fruit flavors at the end of the day.

This report looks at the following areas:

Spoonable yogurt declines 6.8% from 2015 – 2017

Newer yogurt segments and flavors have a lower perception of health

Purchase often based on habitual preferences

Added sugars remain a concern

The yogurt and yogurt drink category is expected to decrease 2.5% in 2017 to become an estimated $8.5 billion category. Spoonable yogurt is expected to see the biggest sales decline of just over 4%, while yogurt drinks continue their growth boom with another year of double digit growth (14%); growth will start to level off in the coming years. The category is full of innovation as lesser-known international ...

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Megan joined Mintel as a Beverage Analyst in May 2017. She is responsible for producing monthly reports on different verticals within non-alcoholic and alcoholic drink categories. Before coming to Mintel, Megan worked at Initiative, a media agency, where she held media and consumer strategy roles focused on the beverage industry with a concentration on beer. In her work at Initiative, she married data with consumer and industry trends to help clients understand their target audience’s behaviors and values, as well as gain an understanding of how to best position their brand in the eyes of the consumer. Megan holds a Bachelor’s degree in Advertising from the University of Illinois at Urbana-Champaign.

“As brands expand the yogurt and yogurt drink category with flavor innovation and new types such as non-dairy, store shelves will become increasingly convoluted. Cleaner, clearer packaging is one way for even an existing brand to stand out.”