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Monday, November 23, 2015

Updates || Cheena Pasrija || IIM Shillong || August 2015 edition

BRAND LAUNCH

Reliance Brands to launch Japanese retailer Muji’s stores all across the
country

Reliance brands have entered a joint venture with Japan’s Ryohin Keikaku Co. Ltd.
to enter the rapidly growing Indian market. The leading retailer under the Muji
brand will open standalone stores across major cities across the nation. The range
of products which will be covered are clothing, furniture, stationary, kitchen tools,
beauty items and many more.

Major liquor giant Constellation Brands to launch a new wine in India

Prosecco will be the name of the new wine that is all set to hit the Indian market
which is

being launched by the Global liquor firm Constellation Brands. The
Indian wine market is expected to be one of the biggest wine markets in Asia in
the next five years. As per Industry experts, a growing young urban population
is definitely going to help reaching good sales in wine which is luring the brand
to launch new product in India even though the high taxes are posing challenge.

BRAND WATCH

3 WPP Agencies chosen by Coca Cola for Its Global Ad Campaign

Coca Cola has finalized the three agencies that will create their next global campaign
after a total of 10 shops pitched their ideas earlier in the year. Coke has confirmed
the names of three agencies which are Ogilvy New York, Madrid’s SRA Rushmore
and Santo in Buenos Aires. The idea of the brand was to capture ideas from across
the globe that will have an automatic connect with people from all geographies.

Aéropostale partners with Arvind Lifestyle to enter the Indian market

Major US brand Aeropostale is teaming up with Arvind Lifestyle to enter the
rapidly growing

Indian market. The brand, popularly known as Aero is planning
to come up with its first store in India in March next year. In all, the Company
wants to open around 30 stores in India in the next three years and also
want to be showcased at the e-commerce platform. India is a truly exciting
retail market, driven by its growing economy and vibrant youth culture,” said
Julian R Geiger, CEO of Aeropostale.

MEDIA

Unilever faces social media protest

Unilever is facing issues on all fronts now. Earlier the battlegrounds were bottom lines
and shelf spaces but now they have a new threat, which might pose to be a bigger
problem to them than the rest. Unilever was recently a target of social media ambush.
The producer of Dove soaps and Surf washing powder – Unilver has been ambushed
by a 28-year-old Indian rapper, Sofia Ashraf. She has released a video
against Unilever which has gone viral on web. The video “Kodaikanal Won’t”
raised the issue of the environment damage done by Unilver in Kodiakanal
and calls on Unilever to “clean up your mess”. It has managed to get 2.7 million
views online and a response from Paul Polman, Unilever’s chief executive.

AD WATCH

Not everything needs to be stored digitally- Canon Printers

Not all moments should be stored digitally, some of them are private
and just for you. The

ad emphasizes on maintaining privacy
by preferring print-outs over digital storage. It is short, funny and
creates an impact which lasts. Canon, with this strategy, is not just
promoting its product but the printing industry as a whole.

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About Markathon

Launched in April 2009, Markathon is the monthly Marketing magazine released by the Marketing Club of IIM Shillong and was the brainchild of Asit Jain, Saurav Bagchi, Dilpreet Singh, Ritul Singh, Pranab Talukdar & Soumyasanta Roy. The current office bearers are Ashok A, Kamalpreet Saluja, Pallavi, Prateek Gaurav, Shashank Singh Tomar, Sushree Tripathy, Swikruti Panda and Vaibhav Annam. This is the first monthly B-School marketing magazine which is circulated in over 50 B-Schools in India and abroad and has a reader base of over 5000. Made available in a free-to-distribute electronic format, it includes articles which cover a plethora of marketing topics and also has an ad designing competition. Markathon aims to deconstruct marketing jargons to make the subject more accessible to students. Interviews of corporate and academic stalwarts is a regular feature. The issues are characterized by rich images, detailed styling and the cover pages are especially remarkable and lend identity to the whole issue.