The Mopocalypse is here. What does that mean for your marketing strategy? Let’s take a look at Google’s mobile-friendly update and other algorithm changes and see what you need to do next.

Google Algorithm Updates: Mobile Takes Priority

Google’s been trying to get us to be more mobile-friendly for a couple of years. In the past, the search giant has advised website owners to use responsive design and to have super-fast page loads, ideally under a second.

But with more people searching on mobile devices than desktop computers, now Google has implemented the mobile-friendly update. It says mobile users should now “get relevant, high quality search results that are optimized for their devices.” This update affects mobile search for all languages worldwide, making mobile-friendliness an important ranking factor.

Google points out that this update is for individual pages. That suggests that if you can’t make your whole site mobile-friendly right away, focusing on your most important and highest-converting pages is a great starting point. Before you can do that, you’ll need to test those pages for mobile friendliness.

How to Test Your Site

Google’s provided a mobile-friendly testing tool to help you do that. Type in your URL and you will soon get a result. If the page fails, then there are recommendations for how to fix the page before you re-test.

If you want to get an idea of how mobile-friendly your whole site is, then the Page Speed Insights tool, which is also linked within Google Webmaster Tools, will help you identify site-level issues. Note that the tools don’t always return identical results. That’s perhaps because the mobile testing tool operates on a pass/fail mechanism, while Page Speed Insights uses traffic light grading for different issues.

Other Google Algorithm Updates

This is not the only Google update to affect your SEO strategy, but it’s important because higher search ranking results in more clicks and leads. If people are searching on mobile and your pages don’t show up, your online lead generation could take a hit.

Self-confessed word nerd and polymath Sharon Hurley Hall believes she has the perfect job - as a professional writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.