International market research

Market research Spain

Since autumn 2014, IWD offers its services on POS customer surveys as well as mystery shopping also in Spain. With the new location in Madrid, IWD follows its expansion strategy and enlarges its country portfolio in southern Europe. The research institute, which is currently present in 21 countries, offers tools for catchment area surveys, location research and mystery shopping from now on also for the Spanish retail industry. The local project team is managed by José Antonio Pino Muňoz and Júlia Tureková.