I don't see what the problem is with giving a name (doesn't even have to be your actually name?)
I saw someone who gave their name in as Primrose Everdeen and when it was called out she stood up and shouted 'I volunteer as tribute!' and everyone just stared at her :P

I'm really not bothered.
I quite like it actually.
Maybe it's because I holiday in America most years and we have at least one Starbuckss when we're there, and they always ask it there, but it really doesn't bother me. No-one's listening to anyone else's names, and the staff can't do anything with the information and I quite like the fact it makes it sort of personal. No big deal.

I don't mind TBH, it's a name, a lot of other people share it so it isn't special or unique.

Can't people just give a false name if they're that fussed?

Agree with the Italian named nonsense though, I'm speaking English, the 'Barrista' is speaking English. Your job is a server, my coffee is a medium size, lets keep it simple people, I know Starbucks gets a rep as a refuge of hipster fools and other pretentious junk DNA but most people are just normal folks wanting their normal slightly over-priced coffee and maybe a muffin.

Though that strawberries and cream frap wasn't bad, and sometimes they can make an alrite ..sandwich?...you know that bread thing....wow brain fail forgot what it's called. You can get it toasted.

My name is so hard to pronounce that I'd feel too awkward giving it as they'll struggle to write it down and then will say it wrongly and it may take me a while to realise that my coffee order was just yelled out. Once I gave an English common name and just got an odd look as it obviously wasn't mine as I'm Indian and it just made it too awkward.