H&M Launched an Affordable Wedding Shop

Given how expensive weddings are, it’s always great news when an affordable retailer gets into the game. Topshop, ASOS, and BHLDN all have stylish lines that have managed to fill that J.Crew-shaped hole, but should you want another option, H&M just launched its own bridal and special-occasion shop. It’s full of modern and affordable dresses whether you’re the bride, a bridesmaid, and/or a guest.