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4.
4
AR will serve a broad spectrum of roles in daily life
Applicable across ages, genders, and activities
Children
Playing
Young
Adults Exploring
Families
Communicating
Professionals
Working
Fitness Enthusiasts
Thriving
Kids chasing virtual
characters in more
interactive and
immersive games
A young man exploring
Rome and seeing
the Colosseum as
originally built
Families virtually
brought together with
life-like communication
Architects collaborating
on a shared design
to improve efficiency
Group running
with a virtual trainer
to motivate them

7.
7
We are accelerating the adoption of VR and AR
Designed to make it easy to develop premium mobile VR and AR experiences
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
Qualcomm®
Snapdragon™ 845 SoC
Snapdragon VR
SDK
Snapdragon 845 VR
HMD
Purpose built silicon
for superior mobile
VR & AR
Access to advanced VR features
to optimize applications and
simplify development
Accelerating the development
of standalone head-mounted
displays

12.
12
A uniform experience is paramount for AR and VR
Lag, stutter, and stalls are unacceptable for user experience and comfort
Immersion must be
maintained at all times
Consistent quality, e.g. latency
• No disruptions from buffering
• No reduction in quality from fluctuating bitrates
Anywhere usage
• From cities to rural area
• Reliable service even in challenging
environments or the cell edge
High mobility
• Fast moving situations, like cars
• Constant head movement
Visuals
Interactions
Sounds