Organized by Absorb — a design company founded by Thomas — and MOKB Presents, Fountain Square Music Festival isn’t aiming to be Indiana’s version of Coachella, Lollapalooza or Bonnaroo. “Intimate” and “immersive” are buzzwords for Fountain Square Music Festival.

“I get why going to a giant concert is cool, but I wonder what it really means to a person to be 200 yards away from the artist,” Thomas said. “Is that really providing an exchange of what I would call feelings and connectivity in the way it’s supposed to? I know I’ve been at shows and said, ‘I’m glad I can say I’m here, but I can’t see him and I can’t feel him.’ "