Posts tagged nuads

Microsoft's Xbox Live Advertising team first showed off its highly interactive NUads platform at the Cannes festival last year, and today announced they will start rolling out to Xbox 360s this fall. The first advertisers up are Toyota, Unilever and Samsung Mobile USA with Kinect-enabled ads that ...

The folks over at Microsoft Advertising are quite fond of their latest brainchild, so much so that they're calling the Kinect-enabled advertising platform "irresistibly interactive." NUAds -- which snaked the NU in NUI -- feeds off our need for interactivity, allowing advertisers to lure us in by...