Tore Lærdal (2016 Business for Peace Honouree, Norway)

Managing Director, Lærdal Global Health

What is your company doing?

Helping develop efficient education programs for life-saving first aid and scaling up the programs through innovative global implementation alliances in order to train over 30 million people per year in CPR, and to train and equip one million birth attendants in low resource settings to be efficient lifesavers.

Why are you doing it?

To meet our mission of helping save lives and our vision that no one should die or become disabled unnecessarily from sudden illness during birth or trauma.

What is the impact?

A goal of helping save 500,000 more lives per year by 2020, corresponding to 10% of the reduction in mortality required (in the defined time period 2013 - 2020 ) to be on pace for reaching Sustainable Development Goal #3.