When people think of a brand, a logo is often the first thing that comes to mind. This isn’t wrong, your logo is a big and important part of your brand. However, a well thought out brand includes so much more than just a logo.

At JAC&, we break brands down into two components; the invisible parts and the visuals. We focus on the things you can’t see first and foremost. This helps us design with purpose and ensures our clients are thinking of their whole brand before getting caught up in visual details. Our process covers:

The invisible parts

Your brand story

A clearly defined offering

Audience profiling

Brand character and tone of voice

Purpose exploration

Your position in the market and point of difference

The brand visuals

Your logo

Supporting graphics or imagery

Typography selection or creation

Colour scheme

Once these things are finalised, we sum everything up for you in comprehensive brand guidelines and work with you to create a launch and marketing strategy. We work this way to ensure our clients are well-equipped and confident when they take their brand to market.

There are varying takes on what makes a successful brand and everyone has different levels of depth in their process (hence the wide discrepancy in brand pricing between studios). We believe a successful brand is one that not only looks great on the outside, but on the inside too.