Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces and prints...

MAKING UNCONVENTIONAL USE OF THE TRADITIONAL
In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present and turning back time.
The benefit of...

When striving for innovation, it's important to be selective as to how you look at the problems or potential choices in front of you. It is by identifying the unseen elements in these criteria that unique...

Finding similarities between different things is key to formulating creative solutions. It’s not surprising to find connections between things that are compatible, alike, or complimentary to each other. Breakthroughs occur when seemingly unrelated elements from diverse...

The road to innovation requires a specific kind of visualization. Instead of looking at a problem, or looking for a solution, innovation requires you to “see” the problem and possibilities. This means your eyes initiate mental...

At the very font end of innovation, during the initial stages of conceptualization, collaboration is key to fleshing out, building on, and shaping your notions. You could try developing an idea yourself, within your own mind,...

When a problem of interest remains unanswered, your subconscious mind continuously searches for alternatives, options and possibilities, even when your conscious attention is focused elsewhere. So when a potential creative solution is realized, via an integral...

Inspiration for innovative concepts exist in every aspect of life. That said, the best way to come up with a breakthrough idea is by intentionally looking for one. For the most part, Eureka moments happen when...

Opportunities are often hidden in plain sight. The obvious is frequently missed because we ignore what’s right in front of our eyes. We could look at, but not see potential. To avoid sensory overload, the backdrop...

Sight happens in three ways, through your eyes, through empathy, and through your mind’s eye. The simplest method is seeing what’s in front of your eyes. You register what it is, what it means, and what...