New packaging for marshmallow ‘Sweet Queen’

THE IDEA

New packaging for marshmallow ‘Sweet Queen’

Every product is more than just taste and ingredients. Firstly, it’s the image it conveys. When we’ve started to develop this packaging for the supermarkets DA! we focused on symbolic associations which communicate the tenderness of marshmallow. We believe that the fairy tale fantasy can make it best, and illustration is the great key to wonder world. The original characters depict the unusual taste of product which is also corresponded through the pastel gamma, elegant light objects and specific fonts developed exclusively for this packaging. Different color coding based on seasons and different objects help to differentiate the certain product on shelf.