TAT launches ‘Lady Journey’ tourism campaign

Tourism Authority of Thailand (TAT) has launched a campaign to encourage women to explore destinations around the kingdom.

The campaign titled “Lady Journey: A Touch of Thainess” is the latest of the “Lady Journey” series, which TAT has conducted in collaboration with the UOB Lady’s Card, United Overseas Bank (UOB) for five consecutive years now.

This initiative has targeted women because they become increasingly independent, have the power to make trips, and show a taste for travel.

“They can go out and discover interesting Thai destinations with their friends, their siblings or their children,” Pataraporn Sithivanich, director of TAT Product Promotion Department, says.

She says with this year’s Touch of Thainess theme, the Lady Journey will recommend smaller, lesser-known but still charming towns so that it is easier for travelers to experience the impressive Thai ways of life.

Among these recommended towns are Chanthaburi, Kanchanaburi, Phrae, Nan, Satun and Loei.

“It’s a way for travelers to get to know more about Thai culture, the Thai way of life and Thai experience – the characteristic that makes Thailand very unique and sets us apart from all other countries,” Pataraporn says.

In support of the Lady Journey 2015 campaign, TAT has also published booklets to recommend routes and attractions to interested people. The booklets are available in both Thai and English languages. Free copies are available at TAT headquarters and its various offices.

While women are bound to expand horizons through the trips they have made, local communities can benefit from income tourism has generated for their hometowns.