What Does it Sound like when you Change your Mind?

About a year or so ago, I signed up for a limited edition book from one of my favourite marketing authors. It is of course Seth Godin and the book is a compilation of selected writings from his blog from 2012 to 2016.

It is appropriately titled as is this blog post…

What Does it Sound like when you Change your Mind?

We never think that opening a book can be an experience but it is and this one definitely was.

Seth’s writings have always been about changing how we look at things… how we look at marketing and how we look at the world.

This book is a fitting “naming” of his work and discovering what was inside the package was a fitting experience.

One of the most interesting things about this experience was the simple fact that there was no way to know what was inside the package before you opened it.

It was unconventional. It was interesting and it built my anticipation to the big reveal that was about to happen.

A Book Opening Journey…

I want to recount this book opening journey for you because there’s a lesson in it. We don’t have to do things the way everyone else does… and in fact we shouldn’t. That’s really the essence of marketing… uncovering that point of difference… that way we do things that’s not like how anyone else does it.

I love that Seth Godin found a way to create an experience in simply opening up the package that this book was delivered in.

It’s not what we expect from our books…

The Parcel Arrives…

It was about 9.30am when the mail usually arrives at my desk. And here comes the brave Mary who said to me as she lay the parcel gently down that