All kinds of rich media. Optimized for all kinds of screens.

File size has historically been one of the biggest bottlenecks for ensuring the smooth delivery of immersive experiences. Each device and channel has its own specifications, which means if you want your rich media to be viewed the way you designed it, every experience has to be adapted for every platform. It’s exhausting just thinking about the effort required.

Dynamic media lets you take advantage of intelligent media transformation and delivery. It operates from one master file, which allows it to seamlessly create unlimited versions of an asset automatically for any media. Smart imaging technology automatically detects the available bandwidth and device type to dramatically minimize image file size by up to 70 percent upon delivery, with no loss in visual fidelity — ensuring smooth, quick loading experiences that drive conversion.

See what makes it work.

Dynamic imagingUse one master file to auto-generate and publish unlimited versions of images. These images are treated with image sharpening automatically upon delivery. Change size, format, resolution, crop, or effect. It operates from one master file, which allows it to seamlessly create unlimited versions of an asset automatically for any media.

Shoppable and interactive mediaBuild and deploy interactive elements to make video shoppable, such as using interactive hotspots to quickly link product detail into campaigns, lookbooks, and other media.

Dynamic videoImplement automated transcoding and delivery in which full-size video is auto-sized for all screens, and adaptively streamed to ensure a consistent and quality user experience.

Hotspot functionalityEnhance channel-agnostic interactions by adding clickable hotspots to assets that link to rich experiences, such as maps or product information pop-ups.

Learn more about dynamic media in Adobe Experience Manager Assets.

Explore the power of dynamic media.

Discover all of the features of dynamic media, from creating dynamic imaging to delivering personalized media experiences.