BlackBerry Shuts BBM Music Service

BlackBerry’s music service, the BlackBerry Messenger Music, started just 2 years back has been discontinued by the phone maker.

The troubled phone-maker BlackBerry though riding high on the success of the Z10 is battling failure in other quarters. BlackBerry’s music service, the BlackBerry Messenger Music, started just 2 years back has been discontinued by the phone maker.

Notifications were sent out by BlackBerry to current BlackBerry Messenger Music users stating the service will be discontinued in a little less than 2 months on 2nd June. The service was discontinued following BlackBerry’s "strategic business review" of their offerings. We guess the decision was a result of deciding to abort operations which are loss making ventures as the company cannot afford to pamper its offerings at this stage.

BlackBerry Messenger Music was launched in 2011 as a music sharing and streaming service for BBM users. Users could share and stream songs with other BBM users. Though the Music inventory is pretty impressive, the service restricts sharing to just 50 songs from the user’s personal catalogue. The service also lets users to discuss and recommend songs to each other.

Despite the service being discontinued users are being offered an alternative. Music users can try out a free 30-day trial period with another music streaming and sharing service Rdio, BlackBerry’s rival. Users can choose to make the shift or discontinue the service completely.