Latest Apple rumor: company will announce new Apple TV in September

Apple is gearing up to announce the latest version of its Apple TV set-top box in September, following a reported delay that prevented it from being unveiled during the Worldwide Developers Conference.

The Apple TV currently available was first launched in 2012, so a revamped model wouldn't be too surprising. If true, expect to see faster hardware, larger storage, a new remote, and updated operating system able to support Siri commands.

If you're interested in the current Apple TV, you can pick one up for just $69.

Consumers are more interested in trying to figure out if Apple TV will support not only Netflix and Hulu, but a wider selection of services that have become available in recent years. Unfortunately, it looks like content providers and Apple still aren't close to signing content deals, so we'll have to wait and see what happens there.