Hands up: How many of you know whatambisonic sound is? Anyone recently boughtVR goggles or own a Vuze camera? Who of youupsell still photo packages by adding weddingfilms? Maybe you’ve been shooting weddingswith a DSRL for the last several years and your clients aren’tasking for multimedia packages? That’s okay. But when theydo start asking (and many already are), this issue will help prepyou on the terminology, styles and gear you need to be familiarwith. After all, there’s no better way these days to tell a storythan with a film—for commercial or wedding clients—as WPPIfirst-place filmmaking winners Abraham Joffe and Blue KiteCinema can attest. Speaking of WPPI, the 2017 show has comeand gone with much fanfare, and 2018 is already in the works(block out March 10-14 on your calendar). Oh, and we have amakeover alert: Our website got a facelift! In addition to beingmore visual, we are now a responsive site with vastly improvednavigation. Go to rangefinderonline.com for everything portraitand wedding related, all under one roof,including WPPI updates as well as itemspreviously found on our PhotoForwardblog—Photo of the Day, Wedding of theWeek, Tech Tuesday and more. Enjoy!

ON THE COVER
When Wells Fargo needed a photographer to
shoot six professionals from various fields around
New York City for their “Why I Work” campaign,
they called on Chris Schoonover. “Rog Walker and
I have been friends for a few years,” he says of the
cover subject, “and as soon as I got this project, I
thought of him and his wife, Bee,” both of whom
are photographers and filmmakers like Schoonover.

This was shot at the World Trade Center’s Oculus,
an architectural phenomenon with clean white
marble walls. “The space just felt surreal,” he says.

“It was the perfect place to shoot.”
Read about Schoonover’s shooting style and
burgeoning filmmaking, starting on page 32.