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RELATED: Kenseth's career stats CHARLOTTE, N.C. -- Circle K, an international chain of convenience stores, will serve as the primary sponsor for six races this season with driver MattKenseth and the No. 20 Toyota fielded by Joe Gibbs Racing in the Monster Energy NASCAR Cup Series. The multi-year sponsorship was announced Wednesday by JGR and Circle K officials at the NASCAR Hall of Fame. "It seems like today, in general and not just in racing, there's always more negative stories than positive so for me it's always exciting to get a new sponsor into the sport at whatever level it's at," Kenseth said. "… I always feel like that's a positive for whole industry. I'm glad they're on my car." The Circle K sponsorship will debut on the car at this month's race at Richmond, and will return for races at Talladega and Charlotte in May, Kentucky in July as well as Texas and Phoenix in November. According to officials, the company will have associate branding on the car for those races in which it is not the primary sponsor. Kenseth was sponsored by Dollar General through 2016 before that company left NASCAR. The No. 20 entry has featured branding from DeWalt (Daytona, Atlanta), BlueDEF (Las Vegas), Tide Pods (Phoenix, Martinsville), PEAK (Auto Club) and Toyota "Let's Go Places" (Texas) thus far this season. RELATED: Tide back on Kenseth's No. 20 car " PEAK to sponsor JGR duo "In a perfect world you'd have your car fully-funded at a high level (for) years in advance," Kenseth said. "That would be the best case for everybody. But in today's environment, there are very few cars that are actually like that." Circle K has stores in 41 states and is owned by Canadian-based parent company Alimentation Couche-Tard Inc. While the company has had previous NASCAR affiliations, this year's sponsorship is a first in the role of a primary sponsor. "It's an exciting day for us, for all of our other sponsors as well," team owner Joe Gibbs said. "It's also a huge benefit for Circle K to be matched with these companies." JGR, which also fields teams for Kyle Busch, Denny Hamlin and Daniel Suarez in the Monster Energy NASCAR Cup Series, still has open inventory on the No. 20 entry, but Kenseth said he's been more focused on competition issues of late. "I've been more worried about how we get our season turned around, running up front and hopefully winning some races," said the 2003 series champion. RELATED: Kenseth likens himself to Super Bowl-winning QB Since joining JGR in 2013, Kenseth has won 14 times. He won twice last year and finished fifth in the points standings. So far in '17, he's managed three top 10s, but three finishes of 36th or worse as well and sits 22nd in points as the series heads to Bristol this week for Sunday's Food City 500 (2 p.m. ET, FOX, PRN, SiriusXM NASCAR Radio). When it was suggested his season has been hit or miss, Kenseth noted that he's "hit a lot of stuff. We haven't missed much." "I think looking at just the (No.) 20 that we’ve been off," he said. "… (Other than Atlanta), we just have not run very well really. … Some things are circumstances but I think if we can get running better, that solves a lot of your problems. "We're off a little bit for sure. It seems like the window is pretty small right now; it's easy to miss it." &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;

RELATED: Full race results " Series standings " Chase Grid SHOP: Chase gear Joe Gibbs Racing driver MattKenseth put the blame squarely on his own shoulders after his second-place finish Sunday at New Hampshire Motor Speedway . Kenseth -- who led 105 of 300 laps, including from Laps 243-294 -- ceded the lead on the final restart to eventual race winner Kevin Harvick . Kenseth held on for second place, .442 seconds behind at the checkered flag, but expressed regret as he emerged from his No. 20 Toyota post-race. "The last restart was my fault," said Kenseth , who had his modest win streak at the 1.058-mile track snapped at two. "The one before that I thought I did right and we heard from the (race control) tower down that they thought I slowed up before I restarted or something. So the last one I let Kevin lay back on me, which we're supposed to be side-by-side. "I should have known better. I should have just went really late in the (restart) zone and waited until he had to get up to my nose because he anticipated it just right and laid back. Plus, I spun the tires and I got beat through (Turns) 1 and 2 and then it was over." The late-race slip-up paralleled a restart miscue by Martin Truex Jr ., last week's winner and the driver of the JGR-affiliated Furniture Row Racing No. 78 Toyota. Truex lost ground with a sluggish jump on the next-to-last restart after leading a race-high 141 laps. He wound up seventh. Kenseth sits fourth in the 16-driver Chase standings with one race remaining until the Round of 12 is set. A New Hampshire win would have removed any guesswork for the 44-year-old driver ahead of next Sunday's Citizen Soldier 400 (2 p.m. ET, NBCSN, MRN, SiriusXM NASCAR Radio) at Dover International Speedway . "You always want to win," Kenseth said. "I thought we had a top-two or -three car today, but we didn't win. They put me in position to do that and I let them down there so I feel bad about that. We ran good last week and we ran decent today, too, so we'll just go to Dover and try to race them there."

MattKenseth will have a new member on his pit crew for the next several weeks as longtime front tire changer John Royer is out with an injury. Royer injured his hand last week in practice and was replaced by veteran changer David Mayo at Darlington. Moving forward, Mayo seems to be the logical choice to continue changing -- and he's on the team's roster for Richmond, according to a Joe Gibbs Racing pre-race advance. Mayo spent time at Team Penske and Hendrick Motorsports before coming to JGR. His previous full-time role was with the No. 88 team of Dale Earnhardt Jr . Royer is expected to return to the team sometime during the Chase for the NASCAR Sprint Cup , according to the team This is the second injury the No. 20 crew has encountered this year after losing longtime jackman Jason Tate to injury earlier in the year. For more pit crew news, visit PitTalks.com .

BUY TICKETS: See the races at Bristol RELATED: Kenseth , JGR nab new sponsor in Circle K CHARLOTTE, N.C. -- The MattKenseth Retirement Tour hit a major snag Wednesday when the 2003 NASCAR champion showed up to help announce a new primary sponsor for his No. 20 Joe Gibbs Racing Toyota. Kenseth , the 2003 Monster Energy NASCAR Cup Series champion, will be supported in a primary role by the convenience store chain Circle K for six races this season, part of a multi-year sponsorship agreement unveiled by JGR and Circle K officials at the NASCAR Hall of Fame. When JGR officials announced a week ago that the organization was holding a press conference with Kenseth and team owner Joe Gibbs, there was speculation that it was to announce Kenseth's retirement. "I'm just glad I'm still driving tomorrow," Kenseth cracked when Circle K sponsorship was unveiled. At 45, Kenseth is the oldest active full-time competitor in the Monster Energy NASCAR Cup Series. His 38 career victories include two Daytona 500 titles and he's won at all but five of the current tracks on the series schedule (Sonoma, Watkins Glen, Martinsville, Indianapolis and Atlanta). "I didn't realize they put out a release that we were having this press conference today," he said, adding that he began getting texts from folks wanting to know if rumors of his retirement were accurate. "I had no idea what they were talking about," he said. "As long as you guys have known me, if I was going to do something like that I wouldn't call a press conference. I probably just wouldn't show up at Daytona and everybody would say, 'Is Matt racing this year?' Or (I would) send out like a four-word tweet." Retirement's not something he's put much thought into lately, he said, joking that he plans to drive for "15 or 20 (more years). "If (New England Patriots quarterback) Tom Brady can play football at 40 and still win Super Bowls, I think 45 is pretty young to try and win races." Through the season's first seven races, Kenseth has three top 10s as well as three finishes of 36th or worse. He's 22nd in points heading into Sunday's Food City 500 at Bristol Motor Speedway (2 p.m. ET, FOX, PRN, SiriusXM NASCAR Radio). Gibbs, whose organization also fields entries for Kyle Busch, Denny Hamlin and Daniel Suarez, said he hopes Kenseth remains at JGR "into the future." "That's kind of our game plan," Gibbs said. "I've got to tell you, right now I look at him and he's on that bike all the time now, he's in probably as good of shape as he's ever been in his life and I know he has a burning desire to keep driving." &amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;gt;

BUY TICKETS: See the Daytona 500 live! Joe Gibbs Racing and Tide have entered into a sponsorship agreement for the team's No. 20 Toyota and driver MattKenseth for the 2017 Monster Energy NASCAR Cup Series . The partnership, announced Friday, gives Tide's PODS product the primary sponsorship for three races -- March 19 at Phoenix, July 23 at Indianapolis and Oct. 7 at Charlotte. The deal includes associate sponsorship in the series' remaining events. Tide's return to the No. 20 Camry comes on the heels of last year's one-race deal for the annual NASCAR Throwback Weekend at Darlington Raceway . Kenseth's car took cues from Tide's rich history in the sport, with its classic bright paint scheme campaigned over the years by Darrell Waltrip, Ricky Rudd and Ricky Craven. "I'm glad they expanded their role, I think it's exciting for NASCAR and fans as well because they were such a common name in the sport for so many years," Kenseth said. "You always noticed that car on the track. I think getting it back on the track is pretty cool for the sport." &amp;amp;amp;lt;/p&amp;amp;amp;gt;

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