One of the latest crazes to hit the internet world, and subsequently the world of Search Engine Optimizers and internet marketers, is Twitter.

This is a social networking site which dubs itself as a micro-blogging service. Although it is not the first of its kind, it is definitely the most successful. You can get updates about your friends, family, and favorite celebrities or personalities in an instant. Tons of information is displayed right in front of you.

Because of the popularity of this social media service, it has also become one of the best and most powerful marketing tools on the internet. You can use Twitter to spread the word about certain products, services, events, and companies. Arguably, Twitter has become even more powerful and useful than older tactics such as e-mail marketing.

If you are planning to use Twitter for marketing, ask yourself this first, does your account have Google Page Rank (PR)? If not, then you should read on. Page Rank can be an important aspect of promoting through this social media site.

Google Page Rank shows how important or popular a webpage is in the eyes of the world’s number one search engine. And as SEO experts and internet marketers know, higher page rank is a huge advantage. In order to increase the PR of your Twitter account, here are a few things that you can do.

It’s All About the Comments

Pumping out and blurting messages isn’t that effective. You essentially conceal yourself in your own little world when doing this. The best approach in your campaign is to comment on other people’s tweets. This gives you a solid presence within the community of your niche and establishes you as one of the more prominent personalities in your niche. By doing so, you will be able to get more followers. And the more followers you have, the more “link juice” you get, which subsequently increases your Page Rank.

Proper Connections

Although there are programs out there that will automate friend requests in an attempt to get more people linking to your profile, the best approach is to add other people with the same interests. In a way, you should target the people you befriend on Twitter. This should also help you to get a higher acceptance rate.

Content is Still King

As in a lot of other areas in the world of SEO, content is king. The same goes with managing your account and increasing its PR. You need unique, intriguing and interesting content to post. Don’t just go out and post things that are not relevant or are just plain. Be interesting and you will see improvements in the performance of your account in no time.

Do not rely on automated solutions and programs when you want to increase your Twitter account’s Page Rank. Do not rely on black hat technology. If you really want to be successful, keep it real and be patient. Success in other arenas is not achieved overnight you know, and the same goes for Twitter.