Milton Hershey

Hershey Food Corporation

Milton Hershey

Hershey Food Corporation

Characteristics

Philanthropic, Milton cares more about his employees than his prophets, he also made a free school for the orphans in the Hershey, Pensilvania area.

Creative, Milton made his own chocolate recipe, which ended up being extremely successful.

Perseverance, Milton created a carmel buisness after his confectioner store went out of business.

Why Success?

Milton is so successful because he understood his market. He knew the taste that consumers enjoyed, and knew how to create it. He also slimed down the amount of coaco used in the production of his chocolate when the prices were high, and increased it when they were low.

Other Business

Milton also created the Hershey Entertainment and Resorts Company. This business provided vacation destinations for people.