May 10, 2018 - Dubai, UAE: Known for being the pioneer, trendsetter and the user of modern technology in the professional beauty market in the Middle East and Africa (MENA) region – Nazih Cosmetics celebrated the launch of Ardell makeup, HairToxx frozen flat irons and Denman Hair Brushes 80th Birthday.

Launching Ardell Beauty (Prices start from AED 44)

Nazih has been stocking Ardell lashes for years, as the brand is one of the leading lash innovators in the beauty market, continuously bringing new lash styles and collections to the fore-front and keeping up to date with beauty trends. Nazih has now launched Ardel Beauty, developed after years of research by the professional beauty team at Ardell that offers a wide range of make-up lines such as the pro eye and face palettes, mascaras and eyeliners, primers, lip products and a complete brow range. The new beauty line focuses on the latest beauty trends combined with long lasting formulas, high pigmentation and user-friendly products that can be used by both professionals and beginners.

Introducing the HairToxx Frozen Flat Iron (Price starts from AED 153)

Our hair is affected by different environmental elements on a daily basis such as sun exposure, seawater and pollution, it is also affected by the excessive use of styling tools, colouring, bleaching and the use of chemical straightening treatments – which can all accelerate the natural aging process of the hair and leave it looking brittle and damaged. HairToxx is the ultimate solution to protect the hair, while it is still being bleached, coloured and straightened as the formula contains repairing ingredients such as Hyaluronic Acid, Açaí and Apropietary Lipophilic Complex that creates a shield around hair follicles and restores the natural beauty of the hair. This revolutionary product can be used at any point in a hair care treatment to deliver stronger, healthier and softer hair. The innovative Ice Cold flat iron is the latest way to freeze out damaged hair, as the subzero temperature gives a boost to the HairToxx treatment and makes it more efficient and effective. The Ice Cold treatment also speeds up the transfer of nutrients to the hair and more importantly the hair absorption potential – allowing the strands to capture higher level of nutrients from the treatment.

And Happy Birthday Denman Hair Brushes (Prices start from AED 28)

Over 80 years, hair fashions have changed continually, but the iconic D3 Denman has remained the styling brush of choice. From the swinging 60s bob right up to today’s beautiful long waves, the D3, with its ergonomic grip, cushion pad and perfectly spaced nylon pins, creates all styles. It is still the hairbrush of choice for blow-drying and styling in salons and bedrooms around the world. To celebrate Denman’s 80th anniversary, Nazih Cosmetics launched the world exclusive D3 UAE brush.

Ardell Beauty, HairToxx Frozen Flat Iron Treatment and Denman Hair Brushes are all available for purchase from Nazih Cosmetics showrooms across GCC.