The HIM Irish Grocery Shopper Report 2018 highlights the
opportunities that exist for retailers and suppliers in the Irish market.
THE latest research into the Irish grocery
sector by HIM research & consulting,
part of William Reed Business Media,
makes interesting reading for both
retailers and the companies who supply
them.
Their annual syndicated research
into the Irish grocery shopper takes
an in depth look at key year-on-year
trends that are impacting the sector,
identifying opportunities for growth
and challenges that may be on the
horizon. Furthermore, the report
benchmarks retailers against each
other across a range of different
satisfaction categories such as range,

availability and service.
The latest report includes information on:
• The channels that shoppers are
using;
• Why they are visiting these stores;
• Which retailers are performing best;
• What the future looks like for
Ireland and what can we expect to
see in future shopper behaviour?
So what are the biggest surprises to
come out of the report?
“What surprised us was the
consistently high rankings of
discounters, who seem to have ticked
virtually all boxes for shoppers,”

explains Richard Bissett, Country
Manager – Ireland, HIM. “We know
from Tesco’s resurgence in the last
18 months that this is a very dynamic
market, so both Aldi and Lidl will
need to continue with their efforts.
Forecourts are also performing
better than we might have expected
in hot drinks. This offer had delivered
function over form for years, but now
it seems to delight the consumer
more often than not.”
Where Are We Shopping?
At a retailer level, the traditional
multiples still dominate among recent