Promoting a film draws on a completely different set of skills than producing a film. There are proper and customary ways of approaching media, and potential distributors. When your promotional materials are professionally prepared, they will tend to be better received, which provides you with a substantial competitive advantage.

Distributor, Sales Agent, Possible Co-Production Partner Contact --Forget about the "Unsolicited Submission" letters, I contact industry professionals on your behalf in the way they are accustomed to be contacted.