Impact of Voice on Connected Consumer Markets

At the end of 2016, 45% of U.S. broadband households used a voice-enabled personal assistant through an application or dedicated device. The arrival and growth of voice control have catalyzed a major market transformation in both the UX and UI for a variety of devices.

Voice control and voice-based technologies have experienced massive growth in the past five years within the consumer market, and they are rapidly changing and influencing adoption of voice-controlled products.