When coding this data, you may wish to generate a table for the first answer given (called Top of Mind or 1st Mention) and another table for the answers given overall (that is, to all of the three possible mentions). While you can code the first variable separately, and then code all of the variables together, it is more efficient to share the coding that you have done between the two. Below are two techniques that can make use of Q's ability to share a single code frame between coded questions. Both methods will give the same results regardless of whether the data in the open-ended question is single-response (e.g. single brand names in each variable) or if it contains true multiple-response data (e.g. several brands in each variable or more complicated responses that express multiple concepts).

Method 1 - Single-response answers

If the Text variables are combined as a Text - Multi question then highlight them, right-click, and choose Revert to Source.