The biggest road block to breaking free from the gravity of past habits (yours AND your competitors) is to conclude that any new idea won’t work without running through a quick gauntlet.

Simply exhaust a discussion on ways an audacious idea COULD work… Then toss it aside if it really can’t.

Try that for 30 minutes once a week with your team and see what ideas make it through.

85% of all businesses are the same. The sooner everyone realizes that fact, the faster they will see that many great strategies/ideas will work in any industry. What may be standard practice in a different industry will be pure innovation in yours.