SBJ In-Depth: Media Upfront

As ad buyers begin making their moves for the next television season, we will look at the different ways sports programming is positioning itself to appeal to advertisers. The many media platforms available to advertisers increase the challenge for sports programmers to be creative in the packages they offer. We’ll look at the inventory on the market and who stands to get the quickest buy-in from advertisers. Who could walk away with the most contracts in hand and who could end up with too much unsold time on their hands? Publishing Date: May 5 Ad Close: April 21 Materials Close: April 23