Echo Arena to also stage events in neighbouring exhibition centre

The operators of the Echo Arena in Liverpool have announced that they will start hosting events in the neighbouring Exhibition Centre Liverpool which is, erm, an exhibition centre in Liverpool, and part of the same complex as the arena venue.

Exhibition Centre Liverpool will continue to host exhibitions and conferences, but will also be used by the Echo Arena for concerts. Such events will operate under the new brand of Space By Echo Arena Liverpool. So now you know.

Ben Williams, Commercial Director of ACC Liverpool, which runs the Merseyside complex, that also includes a convention centre, said: “Space By Echo Arena Liverpool is the latest addition to our suite of live event layouts and complements Echo Arena, EchoTwo and The Auditorium Liverpool. Using the halls either separately or in combination will enable us to host many more visitors all on one level”.