In 10 Years, Half Of Households In North America Will Have 4K TV — Here's A Look At The Data On That Transition

4K Ultra HD, or 4K for simplicity's sake, is the new TV standard that will lure consumers with the promise of TV sets that will deliver the best TV content, at the best possible resolutions. 4K has four times the pixel density of standard HD, but in practice only the largest screens will deliver audiences a noticeable improvement in picture quality.

Already, average selling prices of existing 4K sets have dropped a great deal and will drop much further, and content creators are getting on board. That's why BI Intelligence estimates that half of all North American households will have 4K-capable televisions by 2024, just ten years from now.

Prices for 4K TVs are falling fast, dropping by 85% worldwide in just two years. We compare prices across regions (China has the most accessible price points), and examine how falling prices will fuel rapid 4K adoption.