“Did you just say we got William ‘Star Trek’ ‘T.J. Hooker’ Priceline Negotiator Denny Crane Shatner?” Ranger Up CEO and former Army officer Nick Palmisciano asked in a very much not-safe-for-work video announcing the casting move.

Mat Best, former Army Ranger and head of Article 15 Clothing, was a bit more succinct: “William F—ing Shatner?!”

The video shows some “Range 15” team members shedding tears of joy at the news, and some reacting in ways that seem oddly appropriate to those who’ve seen the viral-video work of the apparel makers: Popping out of a trash can, allowing a mascot to fall from a climbing wall, being assaulted by pillow-wielding women in bikinis, and making out with a green-painted “Orion slave girl.”

Then comes the heartfelt stuff.

“We know that you don’t have to do indie films, and I can’t tell you how much the veteran community appreciates the confidence you’ve given us,” Palmisciano said, addressing his new star.

Retired Navy SEAL and “Lone Survivor” Marcus Luttrell, who has been booked for a love scene he may not have anticipated.

Hollywood talent, according to the movie’s fundraising page, such as Steve Howey (“Shameless”), Jim O’Heir (“Parks and Recreation”) and Barry Bostwick (too many to list, most notably “Spin City” and “The Rocky Horror Picture Show”). Bostwick will play the president, just as he did in “FDR: American Badass,” a comedy written by “Range 15” director Ross Patterson that makes the above Shatner video look about as tame as parochial school film strip.