Premier Farnell Choose Marin Software to Lead Its Digital Advertising

LONDON – EMBARGOED 00:01 08.08.17 – Premier Farnell, the global distributor of technology products and solutions for engineers, has reappointed Marin Software, a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers, to support its digital marketing efforts.

After a five-year partnership with Marin, Premier Farnell completed a review of its current service and concluded that Marin was the best provider to suit its needs.

The marketing of a 650,000-strong product portfolio includes managing 140 million keywords across Europe, Asia, Africa and the Pacific regions – ensuring spend on each one is constantly optimized.

Matthew Clark, Global Head (VP) of eCommerce & Digital Marketing at Premier Farnell, commented, “Our search marketing takes place on a massive scale and we have a constantly changing product catalogue. It’s critical we work with a partner that understands how to manage that. Not only is the Marin platform easy and efficient to use, but the support and service we receive is second to none. This was a key factor when it came to renew our contract.”

Matthew Clark continued, “It’s vital we’re able to manage the performance of our global campaigns through automated bidding, reports and easy-to-use dashboards. Marin also gives us the ability to report and optimize on cost, click and conversions at a product level so we have a clear view on the shopping performance of our digital advertising. The sophisticated automation features like the reporting and Dynamic Campaigns feature are huge time savers for us, and make our digital marketing more efficient.”

Dynamic Campaigns is a simple solution for brands with huge product portfolios, like Premier Farnell, that dynamically generates, optimizes and updates product advertising campaigns, which saves time and increases conversions. It can automatically pause specific product campaigns if stock levels are low or unavailable, meaning there is no ad wastage.

Maarten ter Bruggen, Customer Success Director at Marin Software, added, “It’s fantastic that the strength of our client services was a key decision for Premier Farnell to renew and we look forward to working more with the team.”

As one of the largest digital marketing advertisers for technology products in the world, Premier Farnell’s decision to extend the partnership is testament to Marin’s cutting edge technology and commitment to product innovation.

About Premier Farnell

Premier Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

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