How to Use Explainer Videos to Promote Your Business

If you want to reach customers faster and more efficiently, using visuals is the way to go. Images are great but videos can work wonders when it comes to sales and brand recognition.

In fact, if a consumer has a positive experience with one of your explainer videos, their purchase intent increases by 97%. And brand association jumps by a whopping 139%!

Now that you know how insanely effective videos are for boosting business, let’s explore how to create and use them the right way.

What Are Explainer Videos?

Explainer videos use a combination of audio and text to explain something in simple terms. You can use these types of videos to showcase a product, how it works, and display results.

The information is easy to digest and therefore, reaches a wider range of consumers, which means greater opportunity for sales.

Text and audio used separately can only achieve so much. Explainer videos combine these two elements, which increases message retention.

How Are Explainer Videos Created?

Your explainer videos don’t need to be complicated or elaborate to get results. But there are certain things to consider before getting started.

Script

Like any good film, an explainer video starts with a quality script. Without one, your video will fall flat.

Just like well-written content, your script needs a hook. The first few seconds of your video are the most important. If you don’t catch the visitor’s attention in the beginning, you may lose them before the videos over.

Other important elements of your script are pauses and breaks. These should be perfectly timed.

The viewer needs time to retain the information. Without well-spaced pauses in the script, your message will be lost.

If you’re not familiar with script writing, it’s in your best interest to higher a professional. A scriptwriter can help you create a hook, an angle, and stay on track.

They’ll also create a storyboard for the project, detailing the look and feel of the finished project.

Consider Length

Quality explainer videos don’t need to be lengthy, but they can be longer than an advertisement video.

Why?

Because viewers aren’t being forced to watch explainer videos. More times than not, a visitor specifically searched and found your video. They’re looking for an answer to a specific problem or more information.

If you can provide the solution, people will listen.

The length of your explainer video will depend on what questions you’re trying to answer. If your video is an introduction to your product or service it won’t need to be as long as a training video. Longer videos are ones that offer an in-depth look at your product and proven results.

Quality Content

Just like written content online needs to be quality content, so does your explainer video. As we said, if you’re answering a question or solving a specific problem for your viewers, they will pay attention.