Our Brand Positioning

THE ANNAPAKSHI BRAND IDENTITY

Our brand identity is derived from the double headed Annapakshi, a mythological bird that resembles the body and beak of a swan while its crest and plumage is inspired by the peacock.

The bird was revered for its beauty, divinity and perfection. It is said to be so pure that it could separate water that was mixed in milk; distinguishing the truth from the false, the pure from the tainted. This symbol of purity and integrity has influenced our business ethics and values. It has also represented trust and high quality for decades.

The symbol is inspired by a carved Annapakshi silver betel box that is now a cherishedfamily heirloom. It was placed on a desk in a modest 10x10 sft. space that was established by Sri. AVR RamachandraChettiar (the founder of the AVR Group) who migrated from the artisanal centre of Kumbakonam to Salem, Tamil Nadu around 1928. Customers soon began to equate both shop and bird with purity of design and materials, trusted quality, workmanship and service. This emphasis on purity and tradition defines us even today.

Our Founders

Board of Directors

A.B. Sudarsanam

Chairman

A.B.S Sanjjay

Managing Director

A.B.S Suganthi Sudarsanam

Director

S. Soumya Sanjjay

Director

Awards & Acknowledgements

Chairman Sri. A.B Sudarsanam was awarded the Gem of India Award thrice in the years 2002, 2004 & 2005 and the Rotary Vocational Excellence Award 2007-08 for his philanthropic efforts.

AVR Swarna Mahal was awarded the NJA award for "Best Jewellery Showroom in South India continuously by All India Gems and Jewellery Trade Federation for its Bangalore & Puducherry Stores in Years 2013 & 2015.

Federation of All India AryaVysyaMahasabha in recognition of Services to the Society awarded the "DHARMAPRAKASHA" National Award to our Managing Director Sri. A.B.S. Sanjjay. by Dr. Rosaiah Former Governor of Tamil Nadu - 2014.

The jewelry is crowded most of the times unlike other jewellers nearby. They provide good offers and gold saving plans. I felt they are offering good value for old jewels than others when you go for exchange.