Case on Amitabh for promoting superstitions

The second most trusted ‘brand’ of India after Mahatma Gandhi, Amitabh Bachchan has been dragged to a Mumbai court for promoting superstitions in an advertisement he has done recently. Using the bhoot character Bachchan plays in Bhootnath Returns, kids’health drink brand has been airing a new ad campaign in which Bachchan plays a “taaqat ka bhoot,” and encourages kids to befriend the taaqat ka bhoot by taking the health drink.

Activist Hemant Patil has asked the Mumbai police to register a case against Sr. Bachchan and Complan under Maharashtra Prevention and Eradication of Human Sacrifice and Other Inhuman, Evil and Aghori Practices and Black Magic Act, 2013.

He says the advertisement promotes belief in the existence of ghosts and spirits and consequently the need for the magic to ward them off.

“The food-product company has come out with a 45-second advertisement on the issue without publishing any disclaimer before or after the broadcast,” said Patil’s lawyer, advocate Wajid Pathan.

The Suburban Bandra police has refused to register the case, and now the activist has approached the Mumbai Magistrate Court with the complaint. Magistrate Sita Kulkarni will hear the case on the 18th of April.