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Tourism Calgary Set to Innovate In-Market Visitor Engagement

Tourism Calgary today announced that it is reimagining its current methods of engaging in-market travellers. The new strategy, currently being developed, will be based on having a roaming physical presence around the city, as well as investing in enriching our mobile technology offerings.

To support the new strategy, Tourism Calgary will be exiting its fixed-location Visitor Information Centre in the Calgary Tower in early 2016. The Visitor Information Centre at the Calgary International Airport will remain in operation.

“We have a tremendous opportunity to pilot innovative visitor engagement strategies, including a mobile approach to being where visitors are, rather than forcing visitors to find us,” said Cindy Ady, CEO of Tourism Calgary. “We will also be investing to further our mobile technology content, ensuring that anyone looking for information about events, restaurants, attraction, accommodations and more will be able to access it anytime and from anywhere.”

Tourism Calgary’s website, visitcalgary.com will see an anticipated 1.9 million visitors this year, of which 55 per cent will access the site from a mobile or tablet device. These website interactions will result in 400,000 referrals to industry partners.

“Ultimately, in addition to sharing our world-renowned western hospitality with visitors to our city, our goal is to also engage Calgarians as ambassadors of our city and all it has to offer,” said Ady. “This new direction and focus will better position us to achieve these goals.”

Tourism Calgary offers counselling through a variety of channels; Travellers and Calgarians are welcome to speak with staff at the Calgary International Airport Visitor Information Centre, browse visitcalgary.com, visit the Tourism Calgary office, sign up for monthly e-newsletters, pick up or download the annual visitor information guide, follow us on social media, email info@tourismcalgary.com or call us at 1-800-661-1678.