Well written and very comprehensive, glad to see you remember the 2007 Landing Pages v SERPs presentation I did and it is even more important we think about how we maximise Universal Search content as it can have quite an effect for brands on the internet. I am seeing more and more SERP’s presenting Universal Search content these days so it can only grow.

]]>By: Patrick Altofthttp://www.branded3.com/blogs/future-of-search-universal-search-and-a-brands-responsibility-to-serps/#comment-10820
Mon, 28 Sep 2009 19:45:21 +0000http://www.blogstorm.co.uk/?p=2968#comment-10820Thanks Jeremy, fixed.
]]>By: Jeremy Luebkehttp://www.branded3.com/blogs/future-of-search-universal-search-and-a-brands-responsibility-to-serps/#comment-10819
Mon, 28 Sep 2009 17:03:36 +0000http://www.blogstorm.co.uk/?p=2968#comment-10819Actually the article was written by PeterD, not Aaron, but still good non the less
]]>By: Rishi Lakhanihttp://www.branded3.com/blogs/future-of-search-universal-search-and-a-brands-responsibility-to-serps/#comment-10818
Mon, 28 Sep 2009 14:48:00 +0000http://www.blogstorm.co.uk/?p=2968#comment-10818@Mike – those are additional / related blog post links – Google is treating yahoo answers like a blog. For example see this forced related search that pulls out my SEOmoz posts
]]>By: Mikehttp://www.branded3.com/blogs/future-of-search-universal-search-and-a-brands-responsibility-to-serps/#comment-10817
Mon, 28 Sep 2009 14:00:47 +0000http://www.blogstorm.co.uk/?p=2968#comment-10817Has anyone else seen Yahoo! Answer appearing in the SERPs – ok, the answer is yes, but i’ve started seeing them appear with extra sub links underneath, almost like site links which then link to relational Yahoo! Answer pages… looks like they are starting to add some more weight to Yahoo! Answers content.
]]>By: jc1000000http://www.branded3.com/blogs/future-of-search-universal-search-and-a-brands-responsibility-to-serps/#comment-10816
Mon, 28 Sep 2009 13:40:35 +0000http://www.blogstorm.co.uk/?p=2968#comment-10816Definitely agree – universal search has turned all brand keyword SERPs into shop windows. I would also go further to say that page share should be calculated for every high traffic query you are optimising for, not just brand terms. Put another way, universal search has turned all high volume query SERPs into ultra niche shopping malls and premium real estate is up for grabs.

And that’s just the tip of the iceberg.

]]>By: tag44http://www.branded3.com/blogs/future-of-search-universal-search-and-a-brands-responsibility-to-serps/#comment-10815
Mon, 28 Sep 2009 13:18:54 +0000http://www.blogstorm.co.uk/?p=2968#comment-10815Nice post, very well written information shared here related to search and SERPs.
]]>By: maxhttp://www.branded3.com/blogs/future-of-search-universal-search-and-a-brands-responsibility-to-serps/#comment-10814
Mon, 28 Sep 2009 13:16:09 +0000http://www.blogstorm.co.uk/?p=2968#comment-10814Interesting, I’ve seen a weird trend where some web content publishers are even putting PHP redirects on every outgoing link but I think so long as the publishers are producing “relevant” content, SERPS should follow that.

But YouTube is now starting to really take off, there’s still a LOT of room to improve there because search engines can’t watch videos.