Cheetos Mascot

The Cheetos mascot is an anthropomorphiccartooncheetah named Chester Cheetah. He appears on television in commercials for Cheetos with the catch-phrase "Dangerously Cheesy!" He has also starred in several video games, including Chester Cheetah: Too Cool to Fool.

International variants

Canada

Korea

India

UK

Cheetos has a very noteworthy share of the market in the chip industry.

In popular culture

In the movie Toy Story 2, Al, before going to bed in his apartment, snacks on a bowl of Cheetos before falling asleep and spilling them. The Cheetos on the floor serve as an effective "mine field" for Bullseye, who noisily steps on one making a crunching noise.

In the sitcom Cheers, Norm Peterson states that to negate the problem of Cheetos cheese powder making his fingers orange, he uses "a big spoon".

In the movie Office Space, Peter, the main protagonist, continues to pursue his lifelong dream of "doing nothing". He shows up at the office just to play Tetris and eats Cheetos off his desk.

In the movie Hackers, a package of Cheetos is sitting on top of a dresser inside of Dade Murphy's bedroom.

On Seinfeld, Jerry Seinfeld refers to Cheetos during his stand-up comedy set at the start of episode 5, season 6, when he is describing the La-Z-Boy recliner. "...the half-conscious dead beat with no job, home all day, eatin' cheetos and watchin' TV recliner."

On South Park, Cartman is excessively fond of a snack called Cheesy Poofs, which are very similar to Cheetos or cheese puffs.

In the Dinosaur Comics webcomic, Cheetos are referred to as "hobosnacks." In the comments easter egg, Ryan North claims, "If you've eaten Cheetos and you're not a hobo, WELL THEN, you're doing it wrong."

In the webcomic Overcompensating, the character Weedmaster P overdoses on Cheetos clearly labeled "Dangerously Cheesy" and meets with Chester Cheetah in a near-death experience.

In the webcomic8-Bit Theater, Bikke the Pirate feeds his crew on nothing but Cheetos in an attempt to ward off scurvy, citing that they are cheaper than actual oranges, yet still orange in color. This eventually leads to the downfall of his crew.

"I was sitting on a bean bag chair, naked, eating Cheetos the other day... when Robert Tilton came on TV. He's a televangelist out of Dallas. He looked at me and said, "Are you lonely?" Yeah. "Have you spent half your life in bars pursuing sins of the flesh?" (slightly worried) This guy's good! "Are you sitting in a bean bag chair naked eating Cheetos?"... (in a high-pitched voice) Yes, sir?? "Do you have the urge to get up and send me a thousand dollars?" (with a sense of relief) Ha, ha close! I thought he was talking about me there for a second; apparently I'm not the only cat on the block that digs Cheetos."

Comedian Patton Oswalt refers to Cheetos in his one-hour special, No Reason To Complain: