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BORA Revolution Tour 2018

“Amazing: a product and brand experience in 30 metres height. The cooking revolution with a view."

BORA in the air Lisbon

BORA in the air Turin

BORA in the air Potsdam/Berlin

BORA in the air Dresden

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BORA in the air: the Revolution Tour 2018 – the cooking revolution tours across Europe

The spectacularly converted lorry, which acts as a kitchen, dining room and event location in one, is hoisted 30 metres in the air by a crane in carefully selected major cities and hot spots. The idea is to offer healthy finger food and scrumptious snacks at lofty heights with a breathtaking panoramic view - and of course to present the BORA principle.

The Cooking Truck is truly eye-catching. With a weight of 40 tonnes and an impressive length of almost 19 metres it is an awe-inspiring marketing tool that causes quite a stir wherever it appears. The loft-like glass cube has a 16-person capacity and offers a clear view of all 20 square metres of the interior. The Truck will be accompanied by a BORA Cooking Chef, who will conjure up creative and healthy treats for the event participants.

Previous events proved to be fantastic spectacles. Crowds of people regularly formed around the crane, creating a buoyant, festival-like atmosphere. Astonished passers-by, tourists and locals whipped out their cameras and shot selfies – both on the ground and in the air. Wherever the BORA Cooking Truck stops, it always causes wonder and amazement.