LG renames "Optimus LTE" to "Optimus True HD LTE"

In a terribly confusing marketing move that LG seems to be perfectly fine with for its upcoming Chinese market launch, the company has renamed its popular Optimus LTE smartphone to the "Optimus True HD LTE." While the handset has already launched in South Korea and Japan as the LG Optimus LTE and in the United States as the LG Spectrum 4G (for Verizon) / LG Nitro HD (for AT&T), the upcoming China launch is expected to draw competition with Samsung's Galaxy S II HD LTE.

Of course, we have absolutely no idea why both LG and Samsung seem to choose ridiculously long and confusing names for their respective Chinese markets. Perhaps the consumers in those areas perceive the longevity of branding names as some sort of "superior value" ploy imposed by handset manufacturers. But of course, the main point LG is trying to make here is that its 4.65-inch "True HD" IPS display is vastly superior to Samsung's HD Super AMOLED technology and has managed to convince prospective buyers with a few slides ahead of launch.

Image source: Engadget

LG claims that OLED displays have lower pixel-per-inch (PPI) density than IPS displays because they use pentile structure. However, the Optimus "True HD" LTE utilizes an RGB stripe structure rather than pentile structure across its subpixel architecture, resulting in enhanced sharpness and image clarity as depicted in the image above.