PRESS PREMIERE EICMA 2017

YAMAHA

We stop at nothing. In this case, it was a mapped video sphere that drove all the graphic animations orbiting around it. An hour and a half of live streaming, the creation of 25 animated clips, split into 125 exports for airing, large-format projection with 10,000 pixels as standard. A month and a half working non-stop.

Never has there been an event more apt at showing what we are about (Pioneers of emotions) so much so, that we really tried to make it our own, pushing the limits and transporting guests to surreal and unexpected horizons and contexts/worlds. A mapped video sphere was positioned centre stage to mark out the succession of interventions and motorcycle entrants (hosted for the journalists) with a succession of emotions and dramatic twists and turns.>