The Sims 4 Shipping in Fall 2014

October 22, 2013 12:00 PM Eastern Daylight Time

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:EA) today announced that The Sims™ 4
will be shipping in fall 2014 worldwide. In development at Maxis’ The
Sims Studio, The Sims 4 brings all new ways to play with life;
powerful new creative tools, all-new Sims with enhanced emotion and
intelligence, and a gaming experience where players control the mind,
body and heart of their Sims to bring their stories to life like never
before.

“The Sims franchise has the best fans in the world and their
passion and enthusiasm is at an all-time high,” said Rachel Franklin, VP
and General Manager of The Sims Studio. “Those millions of voices will
fuel our development process, helping The Sims 4 to be the most
ambitious and the best game our studio has ever made. We can’t wait to
see our fans reaction when The Sims 4 comes out in fall 2014.”

The Sims is one of the best-selling and most beloved franchises
in the history of gaming. More than four years after its launch, The
Sims 3 continues to be played every day as players exchange their
creativity, stories and life’s moments across an array of social
networks to an audience in the multi-millions.

Pre-orders are available at www.TheSims.com/TheSims4.
Those who pre-order now will receive the Limited Edition which comes
with The Sims 4 Life of the Party Digital Content. The Sims 4
is coming to PC and is not yet rated by the ESRB. For the latest on The
Sims 4 please visit the all-new franchise website at www.TheSims.com/.

About The Sims

For more than a decade, The Sims™ has entertained millions of
people across the globe and has made an indelible footprint on the
interactive world. A world-renowned interactive entertainment
phenomenon, The Sims has sold 175 million units to date and
continues to enhance its rich multi-platform portfolio with offerings
that inspire creativity and reach one of the broadest audiences in
gaming. TheSims evolves its magnetic appeal by delivering
gameplay experiences that are current, compelling and above all,
entertaining. A microcosm of society, The Sims gives players the
ability to play with life by creating and controlling virtual lives and
telling meaningful stories. Hundreds of millions of players’ creations
have been shared and downloaded by one of the most active player
communities in the world. With a variety of unique gameplay themes,
engaging content and collaborations with top brands and artists, there
is something for everyone to love in The Sims and to play
anytime, anywhere on the platform of their choice. For more information
about The Sims, visit www.TheSims.com.

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players and operates in
75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.

The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of
Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are
the property of their respective owners and used with permission.