Roseann Ettinger, owner of a vintage-jewelry store in Hazleton, will boot up her computer, go to YouTube.com and watch a new video of her curvaceous daughter lip-syncing a catchy tune about presidential hopeful Barack Obama. And so, too, will hundreds of thousands -- perhaps even millions -- of others all over the world.

Ettinger is the proud mother of Amber Lee Ettinger, a 1999 Hazleton High School graduate known to millions of Internet and political junkies simply as "Obama Girl" after her online music video "Crush on Obama" became the craze of the political season last year.

"I can't even explain the feeling of pride that I have," Ettinger said.

Not long ago, Amber Lee Ettinger was a little-known model and actress trying to make it in Manhattan. Today, she's an Internet star.

"The funny thing is that I get called to do a lot of jobs now, but I am so busy [with this] that I can't really do much of anything else," Ettinger said. "This is the wave that I'm on."

It all started last spring, when she got an e-mail from advertising executive Ben Relles asking if she'd be interested in performing in a satirical political video. He learned of her from her appearance on Howard Stern's HowardTV.com.

With all the hype surrounding Obama's presidential bid, Relles saw an opportunity to make light of the Obama buzz by producing a music video with a gorgeous young woman swooning over the senator from Illinois as she pranced about New York in tight-fitting clothes.

It didn't take much convincing for Ettinger to sign on.

"When I first met her, I thought I might have to give her a long pitch," said Relles, 32, from Fort Washington, Montgomery County. "She basically heard the song and said she was in."

Not long afterward, they shot the three-minute clip. In June, the video was online, waiting for the world to react.

Relles said he prepared Ettinger for the possibility that a news outlet or two might want to interview her on the off chance the video gained traction.

The day the video went live -- as hundreds of thousands of viewers watched the clip on YouTube in a matter of hours -- 15 news organizations came calling.

"Crush on Obama" catapulted Relles' new Web site, BarelyPolitical.com, into an overnight success, and transformed Ettinger, who hadn't even heard of Obama before Relles approached her, into a phenomenon.

Within weeks she was attending a presidential debate and showing up on the campaign trail, creating a buzz of her own. And sensing opportunity, Relles, songwriter Leah Kauffman and Ettinger went back to the production line. Several videos followed.

Last July, Obama Girl faced off in a singing duel against "Giuliani Girl." The most recent video was launched to coincide with the Iowa caucuses earlier this month. This time, Obama Girl was in boxing gloves, ready to challenge Hillary Clinton's campaign against the backdrop of the theme song from "Rocky."

And just days before Feb. 5, when nearly two dozen states hold their nominating contests, the team will unveil its newest video.

Ettinger is now up on the political game. The video has done wonders for her career, but when asked what's the best thing to come from the experience, she says she's happy to gain an interest in politics and attract younger voters to the process.

"I was always a little bit interested in politics, but this definitely has made me so much more involved and interested in learning about it. I think that has been the greatest thing that happened," Ettinger said.

"My videos definitely did reach a younger audience that maybe weren't paying attention to what was going on with politics and the candidates, and now they can see these videos and see, "Hey this could be fun."'

Her parents say they are just enjoying the ride. Roseann Ettinger said Amber Lee's father has gone from computer illiterate to an Internet fanatic -- "He keeps an eye on her," Roseann said. Just days from now, Roseann will release her newest reference book for collectors and designers, featuring Amber Lee and the Ettingers' three other children modeling 1960s and '70s jewelry and clothing.

And in between selling jewelry and clothes at her store, Remember When, Roseann is busy sharing her daughter's accomplishments with customers.

"Either they know who Obama Girl is and they are blown away by it," she said, "or they don't know who she is -- so I show the video, and then they are blown away."