Street Fight Daily: Lay’s Uber Picnic, Google Buys Jetpac

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Lay’s Is Launching an Urban Picnic, Brought to You by Uber (AdAge) A promotion that PepsiCo’s Lay’s brand is launching Friday in New York City in partnership with Uber could hold some clues about how marketers will adopt sampling to the digital age.Read the full article

online.wsj.com - 1 readers - Marketers are spending more money on Internet advertising than ever before. But so far, that isn't trickling down to the bottom lines of most of the young publicly traded online ad firms.