Monthly Archives: June 2016

Below you can find leaked information from the Hasselblad website on the upcoming Hasselblad X1D Mirrorless medium format camera which appears to be based off of the Sony 50 megapixel CMOS crop sensor that is currently used in the Pentax 645Z, Hasselblad H5D-50C, and PhaseOne IQ150, IQ250 and now IQ350 MFDB’s.

Photographers Laura Bailey and AORTA were given early access to the camera to create a gallery of sample images.

Pricing leaked images obtained by PhotoRumors show the camera, as well as list the pricing which is $8,995 for the body and Hasselblad XCD 45mm f/3.5 lens is $2,295 and the Hasselblad XCD 90mm f/3.2 lens which will cost $2,695. So body and lens $11,290. No word on adapters or a lens roadmap as of yet (but don’t get your hopes up for either).

Quick Takes

- First off, it’s an EVF (Electronic Viewfinder), and without espousing all of the benefits of an OVF (Optical Viewfinder) over an EVF here…..let’s just say the worlds best EVF is still no where near the quality of an OVF..- To make an affordable “prosumer” grade product, Hasselblad hasn’t really cut costs, but has cut features to make it more “basic” with an Overly basic user interface, and the removal of helpful buttons found on the H body and XF..- It’s limited to 50mp; It’s limited to a small sensor. Only 1.3x crop this is not true medium format. It seems likely that means the entire XCD lens line will almost surely be limited to that 1.3 crop. You’d be investing in a lens and body lineup that aren’t full frame medium format. Full frame medium format rangefinders are inevitable…Why invest in the little brother as going full frame won’t make it that much bigger/heavier and would make such a nicer camera..- First Generation. Like any “world’s first” it’s a great idea, but how likely is it that they knock it out of the park the first time. An X2D or what is sure to be a wave of followon MF rangefinders is inherently more interesting. I am concerned about a future lenses and expandability.