If you couldn't get that coveted position as an intern at American
Vogue
, no matter: just start a blog, woo a cult following -
et voila
- the mainstream media could be calling soon (see Tavi's articles for the glossies). But not all those in fashion are in approval.

At yesterday's Yves Saint Laurent Resort 2012 show in New York, Stefano Pilati, who has lead the fashion house for the past 11 years,
told WWD
:

"I pay attention to all of them and I'm very scared," he says. "Because who are these people? I would like to sit with them and ask them where they come from. Because it's very easy to judge from your bed. At the same time, I'm fascinated. I'm fascinated by this era and this medium. If people are thirsty about fashion, I like to have a dialogue, but now it's not a two-way dialogue; it's a one-way dialogue."

Of his critics he also spoke in fighting words: "I try to understand where the negative reviews are coming from. I'm very surprised when criticism comes from a very shallow approach. We can discuss it if there's something you don't like and that's fair enough, but what I don't like is when they say, 'Oh, it didn't look great'... What didn't look great, from what sense? From a pattern point of view, from a fabric point of view, what?"

James Andrew is a fashion blogger based in New York. His blog "
What is James Wearing?
" is autobiographical, he says. "I really put myself out there - and it is amazing how incredibly vicious and hateful people can be.

"I, too, wonder 'Who are these people and what are they doing and wearing?' My blog is not a bathroom wall for people to come and leave whatever kinds of delirious rants they can spew out.

"I have however allowed a few negative comments - if I felt they opened a dialogue for a conversation that needs to be had, but I have made it my mission to keep my blog very upbeat and positive."