Blog

Tag: personalized web experience

January 14, 2015

Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.

August 27, 2013

Debate and discourse around the use of online data will continue as federal and state legislatures and public standards committees like the Worldwide Web Consortium (W3C) and the Digital Advertising Alliance (DAA) all take up the issue once again after the summer break.