Sling Media to stream video over AT&T's 3G network

Aharon Etengoff, 4th February 2010

AT&T has confirmed that it will allow Sling Media to stream video over an already overtaxed 3G network.

The company's decision to reverse the controversial 3G ban was apparently prompted by Sling Media's revision of its SlingPlayer iPhone app.

Indeed, the latest iteration of the program is reportedly capable of intelligently "conserving" bandwith while streaming data over 3G networks.

"Sling Media's SlingPlayer (and set-top box) [permits] users to watch video recorded at home from anywhere on the go. Previously, the SlingPlayer Mobile application for the iPhone was limited to Wi-Fi-only access to streaming video, due to bandwidth concerns on the 3G network," explained AppleInsider's Katie Marsal.

"But AT&T revealed that it has worked with Sling Media to ensure the SlingPlayer Mobile application has been optimized to run on its high-speed 3G network."

Meanwhile, Ralph de la Vega, CEO of AT&T's Mobility and Consumer Markets, emphasized that the carrier would be willing to work with other developers to offer mobile customers a "wider, more bandwith sensitive" range of applications.

"Collaboration with developers like Sling Media ensures that all apps are optimized for our 3G network to conserve wireless spectrum and reduce the risk that an app will cause such extreme levels of congestion that they disrupt the experience of other wireless customers," said De la Vega.

"Our focus continues to be on delivering the nation's most advanced mobile broadband experience and giving our customers the widest possible array of mobile applications."