Last week I had the privilege of attending the HubSpot Inbound Conference in my hometown of Boston, MA. also was able to connect with several interesting and motivated marketers to share best practices and ideas for developing engaging, long-lasting content that will attract prospects. Content development is a more effective use of resources than online advertising.

Your job, as a marketer and/or as a sales person, is to provide them with the information and tools they need, when they need them, to make the best, most informed decision.one that leads them (hopefully) to your product or service. So to my eager salesperson (and the marketers who sit behind him), here are a few thoughts: Follow the cues. Great company! Ideal title! Hot prospect!

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