A closer look into the Burger King Twitter hack fiasco.

In light of Burger King (@BurgerKing) and Jeep’s (@Jeep) Twitter accounts being hacked last week, it was pretty amazing to see how personified things got in the Twitterverse with those big brands.

After the ordeal, Burger King bounced right back in the morning by tweeting “Interesting day here at BURGER KING®, but we’re back! Welcome to our new followers. Hope you all stick around.”

BK also laid out a helping shout out to Jeep after it was hacked, tweeting “@Jeep, glad everything is back to normal”. Then Jeep replied back to BK tweeting, “Thanks BK. Let us know if you want to grab a burger and swap stories – we’ll drive”.

McDonalds (@McDonalds) also jumped into the conversation by tweeting “We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”

This ladies and gentlemen is what social media is all about – and what we saw right there are brands becoming humanized. What these brands basically did was create a sense of empathy behind a logo on a social platform during a time of their associate’s duress.

Oh and another thing. Both Burger King and Jeep acquired a whole bunch of new followers after both of their respective episodes.

Now that’s pretty sick.

Following the story last week had me replacing the images of these brands logos with an image of three young dudes just kicking it at a bar and shooting the shit.

If Burger King, Jeep, and McDonalds’ were able to demonstrate that in a few simple tweets, just imagine how your customers would feel if they perceived you as a real person?