Filing a reconsideration request can fix a website that was hit by the Penguin algorithm.

Reconsideration requests are to be used for getting a website out of a manual penalty. The Penguin algorithm works on it’s own, and even if someone at Google decides that your website no longer deserves to be downgraded by Penguin, 99.99% of the time there is nothing that they can or will do to help you.

In a post-Penguin Google world, there is nothing more important than writing your content naturally like a conversation. Normally you think of your web content as pages of your site, but from a user perspective, great content should be pervasive in all your communications materials. That includes web pages, instruction manuals, press releases, sales materials, FAQs and for E-Commerce sites, category page descriptions and product descriptions.

In this post, I have a few simple tips that will help you create the type of rich content that consumers will eat up and Googl’e Penguin won’t spit out like chum. At the end of the day, its all about getting people to buy your product or sign up for your newsletter, or download your software or complete the lead form. So speak to them like you would if they came in your place of business.