Get all our Tips & Updates Right Away

It is in your best interest to list vintages on most of your wine products.Notable exceptions would be non-vintage wines such as champagnes and lower budget bargain wines. Examples are Barefoot wines and other Gallo products which do not provide a vintage. All other wines, which annually harvest grapes for a production from that year, should be listed with their vintage. Wines with vintages provide shoppers with specificity and confidence to purchase since critic reviews and scores, as well as…

Who is your most valuable Assistant? Your website is, bar none. It is capable of answering multiple questions from thousands of customers in less than a minute. It can complete an order - shop, find, place in cart, checkout, in a fraction of the time it takes in-store. It is your hub for in-store information and social media communication. Your website works tirelessly 24 hours a day and 7 days a week. It can build your brand, give customers confidence, and lead you to long term growth.

Wine merchants face a unique set of challenges due to the ever changing inventory they present online. Faced with many options such as number of products to list and how much info to add per product, they, understandably become perplexed, seeking advice, answers, and solutions. QUESTIONS: Is it worth the time it takes to provide completed info on products? Can't I pick and choose which products get complete and which get minimal information? ANSWER: You are better off not listing products with m…

Bottlenose 2.6 has been released and comes with a host of new features and improvements.

Email Marketing

Platform Overhaul

Bottlenose has completely replaced the underlying system driving our Email Marketing platform, which results in a faster, more responsive experience. All screens related to Email Campaign management load significantly more quickly, without the loss of any functionality. This change was made to improve performance and lay the groundwork for more features in the future.

Choose Cam…

If you are a retailer who is about to create an Email Marketing campaign, you should review our three "must haves" before sending to your subscribers.

1. Make sure your website and email campaigns are mobile optimized

As an average, Bottlenose reports that 29.6% of all online sessions and 18% of all online sales for wine & spirits retailers come from customers using a mobile device. The Apple iPhone represents 47.28% of the total mobile sales. These numbers signify the importance of mobile. It con…

Why do I want Guest Checkout?

Some retailers may question why their website should offer a Guest Checkout feature in addition to the traditional Account creation. Simply stated, you will have a higher conversion rate and make more sales with your website by offering Guest Checkout.

Research studies show...

Research studies reveal that over 20% of the time cart abandonment is due to lack of a Guest Checkout option being offered. Formisimo quotes 23% and B1 Intelligence quotes 28%. This group of pote…

Promo Codes Grow Your Business

Offering your customers discounts using Promo Codes is a powerful way to induce customers to Buy Now! Customers like Promo Codes because they get a discount, such as Free Shipping or savings on their products or subtotal. Retailers like Promo Codes because they're an easy way to target and track their promotions and learn about what their customers want. However, many retailers might not realize that they're doing Promo Codes the wrong way.

The Wrong Way: An Input Bo…

Bottlenose has just released version 2.3 of our platform, which brings new features, improvements and fixes.

For Customers

Improved Visibility of Promotions

Customers who trigger a Promotion will now see the Promotion name listed with the order total in their cart, during checkout, and on their receipt. Also, if a Promotion has discounted a Product, the customer will see the original price of the Product and their savings in their cart.

Shopping online, with a "Pick up at Store" option is a growing trend, gaining momentum steadily as consumers search for quickness and efficiency. In their lives, use of smart phones has produced an explosion of online activity while, ironically, it has dampened enthusiasm for actual telephone calls which are less time efficient.

If you have been holding back on adding a "Pick up at Store" ordering option, now is a great time to reconsider. While consumers love the ease of online shoppin…

It is possible to receive a fraudulent online order even when preventative measures are taken, such as using a PCI Compliant Payment Gateway. Every merchant should examine orders from unknown purchasers carefully. Check for inconsistencies. If the phone number, bill to, ship to, and email address do not seem to match, get the order verified. If the product ordered seems suspicious, such as for Christal Champagne, and/or the requested delivery is Overnight or 2nd Day, it's best to verify. Typical…