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Monday, 2 February 2009

Kuwaiti Fashion: darUSHA

The great thing about many fashion labels from the Middle East, is that designers cater for a range of occasions and often their collections are comprised of both hijab and non-hijab wear. darUSHA is an exclusive villa boutique, tucked away in a historical old Kuwaiti house overlooking the sea. When asked about what inspired her to open the store, the owner Hiba Tiki, said:

"I just wore the “hijab” a couple of years ago. And I just found it difficult to find me suitable clothes, or even a decent long top to wear with my jeans. It wasn’t until a recent vacation to explore India that I ran into an Indian designer who insisted on inviting me to his fashion show. When I went there, I was pleasantly shocked to see some really amazing pieces, I was introduced to the “Kurta“, “Kurti“- conservative embroidered tunics of different style and lengths that would look just great worn over jeans, and I just thought “Wow! I definately should bring some of those back home with me“. That’s how the idea of darUSHA was born."

You can read the rest of the interview with Hiba here, and see more from the store here. I really love the rich colours and embroidery of the clothing. That for me, is what beautiful clothes are about - they add richness and luxury to everyday dressing:

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