"It's amazing how long ago 10 years feels in the world of technology. He was not very technologically savvy at all, but when he got his iPhone he was like 'I can just do it. This is amazing.' And so Apple does a really amazing job of making that accessible."

It’s been core to how we design and build our products from the very beginning. Our goal is to make great products that empower all of us — not just some of us. It stems from a belief that we all have something unique and special to share with the world.

Our products should reduce barriers so you can do just that, regardless of ability. This work is never done. But it’s exactly the kind of design and engineering challenge Apple was built for.