Friday, July 17, 2009

Nudging on achieving targets

A simple experiment in nudging at work place. The other day, during the monthly review of the performance of our engineers, we decided to get them to commit themselves to a voluntary loss (percentage distribution losses are the primary performance indicators in any distribution utility) reduction target for 2009-10. The engineers gave their voluntary targets in the form of a written commitment.

This commitment letter is now being framed for display in their respective offices, strategically positioned exactly facing their seats. It is hoped that the looming salience of the framed loss reduction commitment will keep "nudging" the engineers to meeting their targets!