Fear is persuasive. It gets people to act. Virtually every corporation uses it. Just pay attention. One of my favorites is Crest 3D Whitestrips – a strip that you place over your teeth to whiten them. It’s a pretty sobering thought, right? Who wants yellow teeth? Anyway, boutique busi

Think of your favorite brands. They’re all unique and memorable, right? Below are a few of mine. Nike – Just do it. Apple – Think different. Coke – Open happiness. Tofurious – Marketing smarter. :) Your brand has to be short and memorable. If you think of

Did you know that Apple’s Steve Jobs saved lives? One afternoon, Steve Jobs, co-founder of Apple, was testing a new Macintosh computer and was bothered by the slow boot-up time. Jobs approached Larry Kenyon (engineer at the time) to see if he could do anything about the situatio

Over the holidays, my mailbox was bombarded with sales ads. Every department store was trying to outdo each other. On top of the deep discounts, there were an additional discounts if I spent $100 or more! As I perused the aisles, my arms were laden with more and more clothes. I justif

I love to travel. What I enjoy doing most when traveling is sampling the food scene like a local. As much as I love Chipotle, Starbucks and other franchises, I try to avoid them when away from home. In order to not run around town until I find a busy establishment, I employ social med

I’m going to be honest. I don’t know much about home repairs. If there is a leaky faucet or broken garbage disposal, my first reaction is to freak out, then call a handyman. With time, I’ve come to learn that these issues only require simple solutions. So, with encou

All of my Rules for Trust pertain to ulterior motives, which can be summed up as gains and losses, and ways to circumvent them. When you try to sell directly to someone, there is ulterior motive. However … 3: A Friend Can Sell to You For the most part, friends do not have ulteri

Whenever I go to the market, there are always numerous options to pick from. However, between two or more products that I have no preference for (e.g., organic green tea), I tend to favor brands that do some good for society. Donates portion of proceeds towards charity Reduces carbon

When it comes to business, there is nothing more important than trust. People are innately dubious. Marketing is already difficult enough with product design, customer service, packaging, pricing, product placement and so forth. Without trust, trying to sell your products or services

On December 26, 2013, Delta had a computer price glitch that offered tickets for as low as $12.83 and cross-country tickets for $40. Within minutes, this “issue” hit social media and all major news agencies. Similar to Miley Cyrus’s performance with Robin Thicke̵