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The Noble Rot: Or How I learned to Stop Worrying and Love Wine.

THE NOBLE ROT| ðē; ðə ˈnōbəl rät |noun [treated as sing. or pl.]
1 a place to engage in a new era of wine culture, from page to glass.
2 modern day writings, musings and newsletter(s) about wine.
3 a legendary traveling wine saloon and platform to learn about wine (esp. while drinking).
4 [past] former NYC-based revelatory wine pop-ups w/ musical and theatrical spectacles.