The concept is to put a remarkable amount of constraints (moving bus, strangers, 48 hours, crappy connectivity, sleep deprivation) among a group of smart people (and the people so far asking to join, include people who have built million dollar businesses). In my experience with these things, real startups can emerge from these efforts (like OpenOnDemand.com/ or BinaryPlex.com, which is where the founders met), but the real motivation is to give a learning experience – and so I am structuring the program so that it maximises that as the experience. I guess you could say it’s like training, or as my friends Bart Jellema and Kim Chen coined for the Australian startup camps, “excercise for entrepreneurs”.

Leena Rao from TechCrunch makes an argument that these efforts can stir up emotions and controversy. But that’s exactly the point – in building a startup, you face obstacles. And if don’t deal with them – which include infighting, things breaking, and crazy pressure – then chances are, you’re not made for the startup world. Which is why these experiences are so valuable – you give people practice and exposure to these issues, and you end up developing better entrepreneurs.

As they say: good judgment comes from experience, but to get experience, you need to have made bad judgment. Here’s to developing entrepreneurs, so that they have better judgment with their real startups one day.

Huge opportunities for exposure for sponsors, which will fund this experience. Contact me for more.