Kapil Dev to promote Jaypee Greens brand

TNN|

Apr 14, 2002, 12.39 AM IST

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NEW DELHI: Jaypee Greens Golf Resort, the Greg Norman-designed signature championship course at Greater Noida, has announced Kapil Dev as brand ambassador of Jaypee Greens. Announcing the association with Kapil Dev, S G Awasthi, managing director of Jaypee Greens, said, â€œAs the brand ambassador, Kapil Dev will truly reflect and communicate the personality and character of our golf resort which is fast becoming the popular destination for champion, amateur and wannabe golfers. As a great performer himself, Kapil Dev will endorse Jaypee Greensâ€™ advertising and marketing campaigns as part of the companyâ€™s communication strategy.â€� â€œI have great respect for Jaypee Greens as a company that has produced a truly world class, 24-carat, championship golf course. I am happy to be associated with a company with such outstanding qualities,â€� Kapil Dev said, adding that the association would give him a better platform to promote the game of golf. â€œJaypee Greens offers discerning golfers and their families, residential and entertainment facilities that include a bar and restaurants, a fully-stocked pro shop and a clubhouse. We always strive for world class performance, consistency and versatility that complement the mission of Jaypee Greens,â€� said Rita Dixit, director in charge, Jaypee Greens. The Jaypee Greens golf course became operational in December 2001. The events that have been organised at the course since then include HT Pro Golf 2002, SIAM-ACMA Cup, the Indo-American Chambers Cup, Honda-Siel Cup and BPCL corporate golf.