Of course it is 'kooky', but is that because the presentation of argument is irrational or.... because the reality it is trying to illuminate is indeed insane?

Its kooky because when you hit people with too much truth all at once, its easier to reject the entire premise with words like 'kooky' than it is to wrap their minds all the around the colossal fraud we've been living for our entire lives.

I don't think people are avoiding thinking. When somebody says that something's kooky, they're saying it in the sense of "this smells kooky" - they've heard the arguments or same type of arguments before, so they're comfortable making a quick pre-judgment. Nobody is going to sit there and respond line-by-line to every argument in that 10-page paper. As you point out, that's the problem with throwing too much stuff at people at once. To really get your point across, it's good to make two or three simple points that use examples to prove a broader argument. Beyond that, it gets messy.