HuffPost Looks To Twitter Feed For New Ad Options

Our colleagues at FishbowlLA picked up on this story via Advertising Age: The Huffington Post is offering marketers the chance to pay to post comments in the readers’ comment section of the site as well as its Twitter feed.

Although no marketers have signed on yet, this seems to signify one new way that HuffPost is seeking to make money. Does that mean writers who produce content for the site — for free — will finally get paid? As FishbowlLA said, “Yeah, start holding your breath.”

And here’s another question: if it works, will other publications follow suit? Where will ads pop up next?