UX Australia 2017

Alberta Soranzo

Alberta is an incorrigible nomad — born and raised in Italy, she has lived in California and now works in London, as Director of End-to-End Service Design at Lloyds Banking Group. With her team of systems thinkers and service designers, she's looking at shaping the future of financial services and supporting meaningful outcomes for humans and organizations. Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice hockey player and cares deeply about the very small things that, she says, "matter a lot".

You can find her online on Twitter or LinkedIn. Offline, she's likely to be playing hockey at an ice rink near you.