#GUCCIGIG Campaign

The latest Gucci Eyewear campaigns feature the artists who are part of the new collaborative musical project #GucciGig.

#GucciGig is inspired by the rich visual tradition of concerts, clubs, and festivals, and offers a glimpse of the creative process that takes place behind the scenes. Alessandro Micheleinvited a group of musicians and artists to work together in order to produce original works for the Brand’s digital channels. For this project, twelve musicians from around the world were asked to represent their personal experiences of live performances through photo sessions, videos and exclusive illustrations, all in collaboration with various artists, illustrators, photographers, videographers and graphic designers.

The results take many forms, from photographs to illustrations and videos; Among the genres used are the reports behind the scenes and on the stage, the fan art and the design of flyers for concerts. In their works #GucciGig, the musicians pay tribute to the most original models of the current Gucci glasses collection.