•UFC is the market leader of the mixed martial arts promotion industry. About 90% of the industry’s total revenue is from UFC. This shows that UFC dominate the industry although a few numbers of competitors presence in the industry. Could use this credibility to attract more fighters and sponsors domestic and international to collaborate with UFC. UFC is also part of a monopoly business. They led other companies in the industry. •UFC product and promoting strategies are different from its competitors. UFC air live fights on a regular basis and easy for audiences to watch it. They also get contract with highly demanded fighters and not focus solely to get the world’s best fighter. They also hire popular shows host to host their program in order to make their shows more interesting and attractive to the customers. •UFC have a strategic partnership which could help the company to increase its revenue and market share in the industry. This strategic partnership would put UFC at a stronger position in the market. With the strong position in the market, UFC have the ability to lead the industry and increase the gap between its competitors. This would be beneficial to the company.

2.Weaknesses

•UFC experience a difficulty in controlling the operation and the quality of its show as it involves domestic and international market. Fans also worry about the quality of UFC shows that would be diluted with international fighters. If the show is dilute with international fighters, the core customers which are base in North America would decline and perhaps due to the decrease in customers’ satisfaction. In addition, UFC have to understand how the international market perceives its show and company. UFC also should have a strong collaboration with international sponsor in order to be success in the international market. •UFC is lacked with any form of union to protect the interest of its fighters. It would make UFC less attractive for fighters to...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...﻿UFC the UltimateFightingChampionships
Strategic Management
Prepared by:
Ali AlShamsi
Muhammad Abdulla
Mubarak AlMansoori
For Dr.Osama Kadi
The UltimateFightingChampionship was inspired by the Brazilian fighting tournaments known as vale tudo. In 1993 Rorion Gracie, of the legendary Gracie family, introduced vale tudo to the American market. In 1993 Rorion founded the UFC.
It's stared as underground fighting has now emerged as the world quickest growing sport The UFC is now broadcasted in over 130 countries There have been events held in Canada, Germany, the U.K, Australia, United Arab Emirates and all but three states in the United States. The UFC has already broken the pay-per-view industry's all-time records for a single year of business, generating over $222,766,000 in revenue in 2006.
Rules of the Octagon In early UFC fight competitors were allowed to wear almost any attire. Now fighters must wear approved shorts, and cannot wear shoes or long pants Fighters must also wear approved light-weight open-fingered gloves, that include at least 1 of padding around the knuckles. These gloves reduce the risk of breaking your hand while allowing the fighter to grab and grapple.
Rules of the Octagon to ensure the safety of the fighters, rules are...

...UltimateFightingChampionship (Case 2)
The following is an environmental analysis on the mixed martial arts (MMA) fighting competion, UltimateFightingChampionship (UFC). The parent company, Zuffa, LLC, since the UFC’s purchase, has been trying to legitimize UFC as a sanctioned sport and develop its international growth. TheUFC has grown exceedingly in popularity since its founding in 1997. The first section of this report will cover an overview of trends in the segments of the general environment that are external to the company: political/legal, socio-cultural and global, economical, technological, and demographics. The second section will discuss how Under the UFC fits the aspects of Porters Five Forces. The final section will show the competitive and internal analysis along with success strategies.
Political/Legal Segment
Mixed Martial Arts has been around since the very first Olympics in Athens, Greece. Over time its popularity grew and more people became interested in this sport. The UFC was the first MMA organization that tried to popularize this sport. The original founders of this organization choose marketing techniques that made many people to question the ethics of the sport. There were no time limits, no weight classes, no mandatory safety...

...Jessie Gregory
Mrs. Schmal
Speech (5)
14 December, 2011
INTRODUCTION
UFC, MMA, Ultimatefighting. This is one of the most exciting, exhilarating, and fierce sport in the world today. So why does it need to be banned? No one is being forced to fight or held against their will. They're usually born to fight, just love to fight, and believe or not it even takes out frustrations and personal issues that no one knows about. So I'm going to tell you that UFC shouldn't because it should be spread world-wide for entertainment value, it will even lift some burdens and the training that is done pays off in the long run.
BODY
The UltimateFightingChampionship known as UFC is the largest mixed martial arts company in the world that brings in some of the most top-ranked fighters in the world and produces live events worldwide. In the U.S., UFC has sevent weight divisions and enforces the Undifed Rules of Mixed Martial Arts very strictly. President Dana White, Frand and Lorenzo Fertitta control UFC's parent company, Zuffa.
But there is not just everything and anything allowed in battle while in the octagon. They're certain rules that are needed to be met for the ultimatefighting package. Just as little as starting with gear. This first object is a must for all UFC and MMA fighters. A...

...The UltimateFightingChampionship
The UltimateFightingChampionship (UFC) is recognized as one of the fastest rising sports in America today. In a matter of two short years, it has gone from an underground spectacle with evolving rules and standards to a recognized sport with a mass fan following comparable in number to "professional wrestling" in the 80s and 90s. The demand the sport has on a fighter's body and the endless time devoted to training that a fighter must endure have solidified the UFC's place as a serious contender for the newest, world recognized sport. The excitement and electricity felt by fans viewing the fight live and by those at home make the UFC, in my opinion, the best sport in the United States today.
The UFC has been around since 1993 but was not a regulated combat sport until 2001 after an ownership trade leaving Zuffa Inc. in charge of the operations of the UFC. Two years ago the owner of Zuffa Inc. and the UFC, Dana White, reached a deal with Spike TV to air a reality show titled "The Ultimate Fighter." On this show, two already legendary fighters, Chuck Liddell and Randy Couture, coached a group of 20 fighters, all with amateur or some professional experience, to the goal of being the "Ultimate Fighter." To achieve this they would fight their...

...How do you market violence? Can the general public be persuaded to look at unarmed combat as a legitimate sport? Through the course of the paper, I will discuss all the aspects of the marketing mix, and how they are utilized by the mixed martial arts promotion The UltimateFightingChampionship. I will also discuss the effect of their current marketing stratagem, and the impact to their booming business.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that...

...﻿First Solar CaseAnalysis
Due to consideration of rising energy demand, global warming and nature of solar power, the solar industry has experienced a rapid development these years. First Solar, as one of the dominant companies in the industry, is suspected and scrutinized by CFRA for aggressive accounting practices. CFRA’s investigation aims at identifying potential risks in several areas, including revenue quality and recognition, inventory levels, customer and geographic diversification, warranty policies, production capacity growth, and supply chain. This case focuses on whether CFRA should flag First Solar and add it to the “biggest concern” list.
The stock of First Solar has always been popular among investors considering the company’s outstanding performance. The price-to-earnings ratios of First Solar from the last three years (2006 to 2008) were much higher than the industry average ratios. Therefore, it is reasonable to speculate that prospects for earnings in the future are great. Furthermore, positive opinions from the professional institutions, such as “outperform” and “buy”, gave investors much confidence. The analysts, as well as investors, believed that sustainable increasing earnings and new market expansion could provide solid growth prospects for First Solar.
Business Environment Analysis – PEST Analysis
Solar energy acting as a promising alternative energy marks a bright future of...

...CaseAnalysis of UFCCase Recap:
The UltimateFightingChampionship (UFC) is a mixed martial arts (MMA) company. The UFC is controlled by its parent company Zuffa LLC, which is operated by Fertitta brothers and Dana White. The UFC has suffered a lot of financial and ethics issues until the Feritta brothers bought it for $2 million in 2001. At the same time, they established Zuffa, LLC. After purchasing UFC, Zuffa’s priority was legitimizing MMA as a sport. In addition to the purchase of UFC, Zuffa also acquired three large former competitors. Also, Zuffa reached out to UFC fans in a variety of ways, such as PPV events, video games, UFC merchandise, popular social media, and the pre-fight weigh-ins.
The goal of the company:
The goal now for Zuffa’s management group is to expand UFC in China, India, and South Korea.
Competitor:
UFC is dominating in the industry. They also led other companies in the industry.
Strengths:
UFC is the market leader of the mixed martial arts promotion industry. About 90% of the industry’s total revenue is from UFC. This shows that UFC dominate the industry although a few numbers of competitors presence in the industry....

...﻿
FUNDAMENTALS OF MARKETING
Case Study – TiVo in 2002: Consumer Behavior
Group 13 – M1
1. Background of the case
The case deals with the problems faced by TiVo (a creator of the personal video recorder) in 2002. This is with respect to the amount of sales it is able to acquire along with the fact that they have been operating with losses for the last few quarters. It also highlights the different measures TiVo has undertaken in the form of surveys and consumer research projects to understand the customer’s perspective of their product. This research was aimed at seeking options as to how TiVo could increase their customer base. The below report showcases the problems faced by TiVo and the possible solutions TiVo can adapt to overcome the same.
2. Problems
Slower start in number of subscribers than originally forecasted
Compared to the forecasted sales, TiVo saw a surprisingly slow start. The main reason for this initially was assumed to be due to the lack of awareness.
Company facing financial problems
TiVo was also continuously losing money. This was evident from the fact that the amount of money spent on Sales and Marketing greatly exceeded the total revenues that they were getting in return. The increased expenditure also did not contribute to increasing the sales. TiVo had not made a dime in the last few years.
Profile of subscribers remain narrow
Majority of TiVo subscribers were married couples,...