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Enewsletter What Exactly Is That?

Are you looking for "sign up newsletter", a specific newsletter you might be interested in, or did you want to create your own?

Enewsletters are publications that are regularly developed and distributed by businesses, charitable organizations, societies, clubs and religious bodies. Based on topics that interest customers, they are an effective way to maintain contact. Businesses also use newsletters to promote products or services. So, how do you find newsletters that cater to your interests? Well, plenty of enewsletter directories are available on the Internet. Simply log on to one of them and look for topics that interest you. Voila! You’ll have a thousand and one options! The following are a few sites you can look at.

Ezine Locator is a free newsletter and ezine finder. The site does not contain much graphical content or many ads, which makes it easier for visitors to browse and locate topics of their choice. To make the search easier, the list of newsletters is bifurcated into three categories: specialty, alphabetical order and topic wise search.

Newsletter Access is a gateway to independent online newsletters that includes topics ranging from money and lifestyle to society and culture. You can search for and locate your favorite topic by relevant title or subject.

You can also create newsletters on your own using plain-text, HTML and PDF formats. Unlike plain-text, you can incorporate colors, images, videos and links in HTML newsletters. Thus the latter often look more appealing and professional. However, it is not easy to create a newsletter in HTML. Even if you know HTML, the process can become strenuous because you have code the email and test it thoroughly in different web based email services and email clients to make sure it looks the same on all of them.

As an alternative, you can use HTML based newsletter templates by Benchmark Email. You’ll find templates for a range of business categories. So, no matter if you are a medical professional or a real estate agent or an academician. Find a template designed for your field.

Apart from templates, you can also use Benchmark’s Email Builder to customize the template to suit your needs. This feature enables you to include your organization’s name, logo, and motto or slogan (if any). Just drag and drop all the relevant elements in the template and you’re all set to go live with your campaign.

An effective enewsletter is a blend of relevant information (textual and graphical) and good design. Both have important roles to play, when it comes to engaging customers. If one of these aspects is absent, your campaign, consequently your efforts, time and resources, will be wasted.