Batkid fights crime in San Francisco as thousands watch 5-year-old boy's epic Make-A-Wish dream
Batkid springs into action after he spots a woman tied to a mysterious device and stuck on the cable car tracks. (Picture from Make-A-Wish Bay Area.) Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Batman thanks Batkid after he saves the damsel in distress (the woman wearing the orange dress.) Picture from Make-A-Wish Bay area. Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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The Batmobile on the streets of San Francisco. Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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3 days agowatches SAN FRANCISCO - A 5-year-old Northern California boy who has battled leukemia for years became a darling of social media and attracted thousands of fans at home and around the country - including the president - as he took on the persona of his favorite superhero.copy watches Dressed in Batman's signature cape and mask, Miles Scott faced foe after foe around San Francisco on Friday, drawing huge crowds and fulfilling his greatest wish in the process.copy watches The White House sent out a tweet encouraging Batkid to "Go get `em!" and in a video recording, President Barack Obama said, "Way to go, Miles! Way to save Gotham!"<a href="http://www.replicawatchescub.com">fake watches</a> Batkid was called into service by Police Chief Greg Suhr and spent the day zooming from one "crime scene" to the next. Accompanied by an adult Batman impersonator, Batkid rescued a damsel in distress from cable car tracks, captured the Riddler as he robbed a bank, and saved the San Francisco Giants mascot - Lou Seal - from the Penguin's clutches.swiss Mechanical movement replica watches Miles was able to fulfill his wish through the Make-A-Wish Foundation, the city and volunteers who stepped forward to help.best swiss replica watches Batkid had a police escort worthy of a dignitary as he sped around the city in a black Lamborghini with Batman decals, with officers blocking traffic and riding alongside him on motorcycles."I think it might be the first time a Lamborghini had a booster seat," said Patricia Wilson, the executive director for Make-a-Wish in the Greater Bay Area.The crowds grew after each stop, reaching into the thousands by the time Miles got to Union Square for lunch at the Burger Bar atop Macy's. Spectators climbed trees and clambered up lampposts, and police and organizers struggled to keep a path open for the motorcade, which drove past onlookers lining the streets six deep for several blocks.At Batkid's stop in the city's Russian Hill neighborhood, a woman sat on the cable car tracks in a dress and thigh-high black boots. She had a handkerchief around her mouth, and her hands were bound behind her back.Batman and Batkid sprang into action, with the aid of a trampoline, as the crowd roared. They rescued the woman and disabled a plastic replica bomb she was tied to.The two masked superheroes then took off to nab the Riddler as he robbed a downtown bank. They later jetted to the Penguin's kidnapping of Lou Seal.The 5-year-old at first seemed overwhelmed by the outpouring, quietly working through each scenario with clenched fists and tight lips amid delirious chants of "bat kid, bat kid." But by the time he reached City Hall to receive a key to the city in front of the biggest crowd of the day, Miles was all smiles and bravado.Though he didn't address the crowd, he raised his fist twice and wore a grin as he was feted with chocolate, an FBI "raid jacket" and a San Francisco Police Department cap. A clothing company donated $10,000 to Miles' family, and San Francisco Mayor Ed Lee proclaimed Nov. 15 to be "Batkid Day Forever."U.S. Attorney Melinda Haag unveiled an "indictment" charging the Penguin and Riddler with conspiracy as the crowd that stretched for blocks roared with delight.Speaking at City Hall, Miles' father, Nick Scott, thanked the crowd, organizers and the city for showing his son a good time."Miles has always been a fighter," he said. "He fought cancer and beat cancer."He was diagnosed with leukemia when he was 18 months old. He ended chemotherapy treatments in June and is now in remission."When you have an illness, it's very important to know you have a support system," said Gina Futrell, a 51-year-old with multiple sclerosis, who was among a large crowd gathered at Union Square to see the "Batkid" in action. "I have an extremely strong support system, and I hope he does too. He's such a little hero."Miles, who lives in Tulelake in far Northern California, didn't know what was in store for him and thought he was in San Francisco just to get a Batman costume so he could dress like his favorite superhero.Make-A-Wish has fulfilled similar wishes across the country. In Anaheim, a child became Batman's sidekick, Robin; and in Seattle a child was a secret agent, said Jen Wilson, a spokeswoman for the local organization.The San Francisco Chronicle, KGO-TV and thousands of volunteers participated in the event. At Union Square, the Chronicle distributed hundreds of copies of special-edition newspapers with the headline "Batkid Saves City.""This is off-the-hook San Francisco," Police Chief Suhr said.Learn more: http://sf.wish.org/wishes/wish-stories/i-wish-to-be/wish-to-be-batkid
Copyright 2013 Scripps Media, Inc. The Associated Press contributed to this report. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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5 Stock Picks for Romantics
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found five romantically inspired companies that deserve some
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<p><strong><a href="http://www.perfecttiffanysale.com">tiffany and co</a></strong> You may not be familiar with L Brands (symbol
LB
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subsidiaries: Victoria's Secret, the lingerie chain, and Bath &
Body Works, which sells soaps, lotions and other spa-like products.
Both retailers garner more than one-fourth of all sales in their
markets, and both have room to grow. Analysts see L Brands, which
does about $11 billion in sales annually, boosting earnings by 12%
in the fiscal year that ends January 2015. At 18 times estimated
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Signet now has more than 1,400 stores in the U.S. and should be
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City company continues to expand overseas. Sales in Asia, excluding
Japan, grew by a whopping 22% during the quarter that ended October
31. The stock jumped 9% on the day the earnings report was
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<p>The business of turning the byproducts of pork, beef and chicken
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Darling in 2014. But the Irving, Tex., firm has started to expand
internationally through recent acquisitions in Canada and the
Netherlands--moves analysts think will help generate 35% earnings
growth in 2014. Any turnaround in corn and fuel prices would
further boost earnings.</p>
<p>Finally, it's hard not to fall for Southwest Airlines (
LUV
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symbol. Like other airlines, Southwest shares have been on a
tear--they've nearly doubled over the past year. A rebound in
business travel has helped. But perhaps the best thing the industry
has going for it is the recent spate of airline mergers.
"Consolidation is healthy for all the airlines because they won't
have to continually lower fares to compete," says Andrew Davis,
associate director of stock research at T. Rowe Price. Moreover,
Southwest's CEO recently suggested that the airline may start
charging for checked baggage. Imposition of those fees wouldn't be
good news for budget-minded fliers, but it would likely endear the
company to investors.</p>
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.
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5 Marketing Takeaways From The ANA Digital Conference
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Unfollow Commentsshoes toms Mobile and social programs have clearly moved from experimental to mission-critical marketing methods based on the presentations at the fifth annual ANA Digital and Social Media Conference being held in Dana Point, California. Among the speakers were digital leaders from from Mondelez, American Express American Express , TOMS, Frito-Lay Frito-Lay and XBOX. Bob Liodice, CEO of ANA set the tone with his opening remarks, “Smart use of data is the only way to keep up with the rising expectations of customers.” toms classic shoes Here are my top five takeaways from today. toms classic shoes 1. “Show me you know me and just make it happen!” – Andrea Zaresky, vice president of digital partnerships and development at American Express Express shared this feedback that the company received from its younger and more digitally connected card members. She acknowledged these customers are giving the company permission to be “a little creepy” so long as the insights garnered from credit card data help deliver new, meaningful and relevant experiences. For example, “If you know I just bought tickets for a movie, why don’t you send me a coupon for an ice cream store nearby.” American Express has developed tight integrations with Twitter and Facebook for “one click commerce” that make it easier for card members to buy items that are promoted on the social platforms. It has also built an alliance with Uber to make using the card company’s loyalty program seamless with car service’s payment system. All good examples of using available data to connect with customers in the course of their daily lives.toms shoes sale online 2. “Start with content that is made for sharing.” – Ram Krishnan, senior vice president of marketing for Frito-Lay North America acknowledged the company now spends over 35% of its budget on digital programs. His three keys for getting positive ROI: create shareworthy content that is entertaining; become part of pop culture by spotlighting the consumer as the hero of the story and get them to experience the content; give consumers a voice and let them co-create the content. He shared many examples, including the company’s Super Bowl commercials created by consumers not agencies, the launch of Doritos Bold at SXSW and this interactive video for Cheetos. toms shoes outlet 3. “Connect the offline and digital experiences” – Zita Cassizi, chief digital officer for TOMS, shared her 5-Cs advice for developing omni-channel experiences that help build brands: Connect with your community by thinking “mocial” (mobile plus social); deliver great Content that has intrinsic and extrinsic value; build Customer relationships for life; continue the Conversation by listening first; create a Culture of innovation. TOMS pioneered the one-for-one business model by donating a pair of shoes for each pair purchased and has extended the model to eyeware and coffee. Customers become advocates, which the company actively encourages with unique experiences like selecting some customers to participate on “giving trips.” Here’s a video that highlights the personal impact of this program. toms classic shoes 4. “It’s not fitness, it’s life.” – This tagline for Equinox fitness clubs shapes everything the company does according to CMO Carlos Becil. This includes publishing a digital magazine (www.q.equinox.com) with tips on healthy eating and stories of inspiration about members who “maximize the potential within themselves.” His view of the future includes creating personalized experiences that use data shared from wearables to tailored content. For example, if a member’s data indicates he or she is experiencing a sleep problem, articles with advice can be emailed or included in the member’s version of the magazine. Equinox’s tag could be amended to be advice for marketers: It’s not about digital, it’s about life.
5. “Discourage your people from standing still and incentivize moving forward.” – This advice was provided by B. Bonin Bough, vice president of global media and consumer engagement for Mondelez. He and his team were behind the now famous Oreo tweet as well as the Oreo 3-D printer at SXSW and other digital innovations. His sentiment sums up the lessons of the conference. Things are moving so rapidly in the digital and social arena that speed of action is more critical to marketing success than perfection. Where are you on that continuum?
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