Gov. Terry Branstad said Monday that he's heading to California in an effort to get West Coast businesses to consider setting up shop in Iowa.

Calling California a "happy hunting ground," Branstad said he'll travel there this week, but the Republican declined to name the businesses he'll be courting.

"What we do, we call on companies that already have an investment here and we call companies that are prospects," Branstad said, arguing that Iowa's efforts to reduce commercial taxes should make it attractive. "Their plan is if it doesn't move, tax it."

Calfornia Gov. Jerry Brown, a Democrat, was critical of a recent effort by Republican Texas Gov. Rick Perry to lure California companies, dismissing it as a political stunt and saying such efforts have little impact on the state's economy. Phone and email messages to Brown's communication staff were not immediately returned.

Branstad said he wasn't worried Brown would try a similar recruiting effort in Iowa.

"He's welcome to come any time he wants. Last time I saw him in Iowa, he came here in December to the farm bureau convention without a coat. Most people said, this guy, he doesn't have a clue," Branstad said, referring to Brown's 1992 bid for president, his third attempt at the office.

Branstad is set to travel to California on Tuesday and return Wednesday. A spokeswoman for the Iowa Economic Development Authority said Branstad will be accompanied by two staffers and travel for all three will cost an estimated $2,500.