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But Hassell isn’t one to blow his own trumpet: “One reason we haven’t done much PR is because we just crack on with things. ” Hassell is aware that being personable is proving increasingly important in the current market. “You read about some companies, and they come across as quite arrogant,” he says. ” So they’re just normal blokes doing design, then? “Very much so,” Hassell admits. ” According to Hassell, the company’s open, relaxed and honest approach has paid dividends with all of the company’s clients.

IAIN BARRINGTON-LIGHT - SENIOR CREATIVE Barrington-Light is inspired by fashion and music – and, oddly, “the eighties revival and neckerchiefs”. ” He also ﬁnds time for modern creatives, such as Paul Davis. Emotion’s Hooked on You, a SpongeBob Squarepants game, is based on an episode where Bob’s best pal Patrick keeps getting caught by hooks. This enabled the team to integrate soundbites from the show itself. CHRIS HASSELL – FOUNDING PARTNER Hassell, the main voice of our interview, responds with “the new” when asked what inspires him.