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This was written in 2014 but I found it amusing. Elon is Tony Stark and us Tesla owners are masculine super heroes

Almost like Iron Man, Tesla Man combines rugged individualism, entrepreneurial can-do spirit, and a seemingly unshakeable faith in markets and technology with a sensible care for nature, the planet, and future generations. Starting at $100.000, Tesla and Elon Musk invite middle- and upper-middle-class men to become mindful Man-of-Action heroes

That article is trying to hard, over-analyzing something that is just not that complicated. Men and women are attracted to Tesla cars for a wide variety of reasons, based on my conversations over the years.