SMI

Software Management Inc. Has Joined Simpleview

On March 21, Simpleview announced the acquisition of Pittsburgh-based Software Management, Inc. (SMI), the industry's second largest provider of sales, marketing and CRM technology tools for destination marketing organizations (DMOs), which include regional convention and visitors bureaus (CVBs), state tourism offices, and national convention and tourism offices.

With the acquisition, Simpleview further strengthens its comprehensive suite of CRM, CMS, mobile, and eMarketing products and solutions. The move also adds approximately 95 new clients to the number of DMOs working with Simpleview, expanding the company's customer base to more than 350 destinations, including nearly all the top-tier meetings and leisure destinations in North America and a number of top destinations around the world.

"We've always had the utmost competitive respect for SMI and believe that this acquisition creates an even stronger partner for the customers of both companies," stated Ryan George, CEO of Simpleview. "SMI's people and products are world-class and we're honored to blend their legacy into the continuing story and vision of Simpleview. Our combined technologies, creativity and thought-leadership makes us better positioned than ever to help bring shared standards and more powerful solutions to the industry. We look forward to working with our new staff in Pittsburgh and the great customers that SMI has served over the past 30 years."

This acquisition further cements Simpleview's role as both vanguard and standard-setter for destination marketing technologies and services and, while market expansion will remain a focus at Simpleview, the company looks forward to accelerating their R&D pipeline to deliver even more value to the residents, local businesses, visitors and meeting planners that their DMO customers serve.