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The Ars Electronica electronic arts festival has started in Linz. Using the theme ‘C… what it takes to change’, the festival aims to explore the conditions necessary to enable social innovation and change - using art as the catalyst.

Discussions featuring artists, scholars and scientists from all over the world form part of the event, as well as art installations and performances reflecting the contemporary media art scene.

The festival’s hub is in the middle of Linz, between Herrenstraße (west), Spittelwiese (south) and Landstraße (east), but art projects are on display in many of the city’s streets and squares.

The CyberArts Exhibition is one of the highlights of the festival. It showcases a selection of works singled out for recognition by the 2014 Prix Ars Electronica (Electronic Arts Prize).

British artist Roy Ascott, recognized as a pioneer of media art, will make an appearance.

A new exhibition called Device Art will premiere in the Ars Electronica Center. It features works by 14 artists from Japan, the USA and Europe, each project a blend of high-tech and elements of traditional Japanese culture.

Ars Electronica has also teamed up with Hakuhodo and ITU (International Telecommunication Union) to organize a Future Innovators Summit.