Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

The fact that Gordon did not play in Wednesday night's 105-100 loss to the Cleveland Cavaliers would likely tend to scare off any potential interest from other NBA teams who might have concerns about his current and long-term health. And Gordon's four-year, $58 million contract could also dissuade suitors because of the more penal luxury tax in place in the new collective bargaining agreement. One league source Wednesday night said of Gordon, "nobody wants him."New Orleans Times-Picayune