Huntik gets sticker album deal with Panini

Loreto, Italy-based Rainbow has entered a multi-territory sticker album deal with Euro manufacturer Panini for its boys-targeted property Huntik.

Loreto, Italy-based Rainbow has entered a multi-territory sticker album deal with Euro manufacturer Panini for its boys-targeted property Huntik.

The deal covers the UK, Germany, France, Spain and Portugal.

Panini has a long history with Rainbow properties including Tommy and Oscar, Winx Club and Monster Allergy.

The first Huntik series is currently airing in more than 30 countries, with a second series launched at MIP-TV 2009 and sold into more than 50 territories. The launch of the new Panini product range will be coordinated with the broadcast of the second season in each territory.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com