Rather than focusing on the usual concepts of accuracy, transparency and accountability, I found myself thinking more about humility, honesty, fairness, empathy and vulnerability.

Professional ethics are most effective when they flow from human values, emotions and, of course, action. It's a perhaps obvious point, but one that is easily lost or overlooked at a time when new technologies recurve bows for sale have sparked change and disruption in journalism.

This understanding helps us distinguish between principles and practices, as Tom Rosenstiel and Kelly McBride noted toward the end of this week's ethics symposium.

Technology has an increasingly important impact on our practices. But our principles must be technology agnostic.

One is that we discussed topics that almost never emerge at events of this nature: Gilad Lotan of SocialFlow talked about algorithms and ethics. danah boyd of Microsoft talked about the use of fear in the media and its impact on the public. Dan Gillmor of Arizona State University talked about the ethical implications of platforms such as Facebook and Twitter emerging as major players in the distribution and dissemination of news and information.

These are important issues and not the usual fare.

Encoding humanity

But the thing that was most satisfying, and for me most important, is that the event was full of moments where human concerns and values rose to the forefront of the discussion. It’s easy to get bogged down in practices and miss the principles that matter. Or to focus on principles that are too wedded to a given technology or profession.

I’m guilty of this. Accuracy is not an inherently human value. Corrections are not an ethical principle. For me they flow from honesty, humility and vulnerability. Those are principles. Accuracy and corrections are practices.

It’s important to encode a core element of humanity in the work we do, and how we do it.

Our goal as journalists isn't just to inform the public, but in fact to connect with them through stories, shared experiences, and the important developments in our world. In order to enable that, we must act with humanity and with the values and emotions that inspire human connection.

That is the cornerstone of ethics for me.

Early on in this week's summit, Rosenstiel reminded the group that ultimately the public determines what journalism succeeds. They dictate our success and failure by offering or denying attention and support. Here are a couple of attempts to paraphrase what he said:

Ethics come from the street & what works for audience. Disruption today coming from need to better understand the audience #PoynterEthics

To admit your errors is to show vulnerability. To show vulnerability is to enable yourself to be really seen. Our flaws are what connect us, not perfection. It's true for humans, and that's why it's true for journalists and news organizations.

If we as journalists don't own up to our mistakes, we don't seem human and break trust, @CraigSilverman #poynterethics
— Meghan Peters (@petersmeg) October 23, 2012

Other people echoed human-centered themes in their comments and presentations:

.@moniguzman: For journalism, working w/ community can't just be the means to an end, it must an essential part of the end. #poynterethics

During that final session, I drafted a few guiding principles that came to mind.

Ethical journalism means being:

Responsive to feedback and new developments.

Transparent about our relationships and limitations.

Accountable for our mistakes and decisions.

Open about our processes and sources.

Committed to seeking truth through facts and credible information.

My original post with these principles included a disclaimer, "I want to emphasize that the above are not perfect. In fact, I feel as though they don’t address one really important point: the need for journalists to behave with empathy and common sense. But I don’t have a good formulation for that now."

I struggled with articulating the most human of all the above principles.

Sometimes, it's the things that seem most natural that are the hardest to express.

What to read next

AUTHOR INFORMATION

Craig Silverman (craig@craigsilverman.ca) is an award-winning journalist and the founder of Regret the Error, a blog that reports on media errors and corrections, and trends regarding accuracy and verification. The blog moved to The Poynter Institute in December 2011, and he joined as Adjunct Faculty. He also serves as Director for Content for Spundge, a content curation and creation platform used by newsrooms and other organizations.
Craig has been a columnist for the Toronto Star, Columbia Journalism Review, The Globe And Mail and BusinessJournalism.org. He’s the former managing editor of PBS MediaShift, and was part of the team that launched OpenFile.ca, a Canadian online news start-up. His journalism and books have been recognized by the Mirror Awards, National Press Club, Canadian National Magazine Awards, and the Canadian Online Publishing Awards.