Technology and Computing

now browsing by category

Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More

What steps have you taken to protect your website from hackers? The tech industry estimates some 30,000 websites are either hacked or infected with malicious software every day, attesting to the need for greater security. Unfortunately, many webmasters turn a blind eye to online security measures, assuming it won’t happen toRead More

Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More

Converting a visitor into a paying customer takes a lot of work! You’ll need to attract them to your website, and then nurture them through the sales process. Of course, you’ll want to avoid making these 8 “conversion-killing” mistakes. 1) Irrelevancy Between Search Keyword and Content Relevancy between the keyword thatRead More

If you are like most businesses, you have Human Resource needs. But, did you know you can use Infusionsoft to handle HR tasks eliminating manual work and saving you time?By creating a campaign in Infusionsoft, you can automate the process of: Receiving online applications. Requesting applicant resumes. Scheduling interviews. Creating offerRead More

We have all gone to a conference only to come home with a handful of business cards. If you are like most business owners, you see these business cards as potential customers! So, what do you do with them now? Let’s take a look at how you can use InfusionsoftRead More

Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More

It’s frustrating when you invest your time, labor and resources into creating a custom landing page, only for it to generate few-to-no sales. Landing pages differ from traditional websites in the sense that they have one primary goal: to generate sales. When it doesn’t fulfill this objective, you may feelRead More

Did You Know You Can Use Infusionsoft to Create Customized Price Quotes? If you offer a service, like website development, you are familiar with the bidding process. But what do you do after you’re awarded the bid? Let’s take a look at how you can use Infusionsoft to create anRead More

Email remains one of the most cost-effective ways to promote a product, service or brand. Unlike most forms of advertising, you can market email recipients multiple times. So instead of generating just a single sale, you can generate multiple sales. However, there are several challenges with email marketing, some ofRead More