(TORONTO, ON – November 30, 2015) The Toyota Prius c proves that sporty and fun is also super efficient – in a stylish, youthful design that appeals to Canadians of all ages.

“There’s so much more to the Prius c than super-high fuel efficiency,” noted Larry Hutchinson, Vice President of Toyota Canada Inc. “Toyota has made hybrids like the Prius c mainstream, thanks to a winning combination of modern style, welcoming and spacious interiors, advanced technologies and driving fun.”

The 2016 Prius c is built around a unique version of the Toyota Hybrid Synergy Drive – the most proven gasoline-electric hybrid system on the planet. A 1.5L inline four-cylinder Atkinson cycle gasoline engine, continuously variable transmission, high torque electric motor and powerful storage battery combine to deliver a total hybrid system output of 99 horsepower, plus remarkable fuel efficiency of just 4.7 L / 100 KM city/highway combined. Prius c drivers can choose from Normal or ECO modes to suit their mood and driving style, and can even operate the vehicle solely on battery power for more than a kilometres.

Wherever the road leads, the Toyota Prius c makes the trip fun. A low centre of gravity, rigid body structure, and finely-tuned suspension yields an ideal combination of handling responsiveness and ride comfort. And while it’s a small car, the Prius c is also a Toyota – which means it’s big on safety, with nine airbags and the six active technologies of the Toyota Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake Force Distribution, Vehicle Stability Control, Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.

In the Prius c, every trip is also made in style – from the aggressive exterior with prominent front grille, LED headlights and brake lamps, power adjustable heated mirrors and a rear spoiler, to a surprisingly spacious cabin fitted with refined materials, driver-focused instrumentation and intuitive technologies.

This model may be enhanced with an available Upgrade Package, which adds a value-priced set of popular features – including a 60/40 split fold-down rear seat, premium cloth seat coverings, a leather-covered instrument panel, a back-up camera, two additional speakers for the audio system, cruise control, variable intermittent wipers, a tonneau cover, additional in-cabin storage and more.

For complete and up-to-date details and specifications, visit www.toyota.ca/priusc. The 2016 Toyota Prius c is now on sale at Toyota Dealers across Canada.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles. Toyota has sold over 4.6 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than six million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.

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