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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Moving beyond teachers and bosses

We train kids to deal with teachers in a certain way: Find out what they want, and do that, just barely, because there are other things to work on. Figure out how to say back exactly what they want to hear, with the least amount of effort, and you are a 'good student.'

We train employees to deal with bosses in a certain way: Find out what they want, and do that, just barely, because there are other things to do. Figure out how to do exactly what they want, with the least amount of effort, and the least risk of failure and you are a 'good worker.'

The attitude of minimize is a matter of self-preservation. Raise the bar, the thinking goes, and the boss will work you harder and harder. Take initiative and you might fail, leading to a reprimand or termination (think about that word for a second... pretty frightening).

The linchpin, of course, can't abide the attitude of minimize. It leaves no room for real growth and certainly doesn't permit an individual to become irreplaceable.

If your boss is seen as a librarian, she becomes a resource, not a limit. If you view the people you work with as coaches, and your job as a platform, it can transform what you do each day, starting right now. "My boss won't let me," doesn't deserve to be in your vocabulary. Instead, it can become, "I don't want to do that because it's not worth the time/resources." (Or better, it can become, "go!")

The opportunity of our age is to get out of this boss as teacher as taskmaster as limiter mindset. We need more from you than that.