How to make Facebook work for your business.

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How to make Facebook work for your business.

Insight
/
28.6.13

Facebook is by far the biggest social media network in the world – but how can you captivate your potential audience?

Dan Levy, Director of Small Business at Facebook said “consumers trust word-of-mouth marketing from their family and friends, Facebook helps business amplify their marketing in the places where their customers are spending more of their time, online and on mobile devices” – which is true, Facebook users spent more than 10.5 billion minutes per day on Facebook during January 2012 – which excludes mobile devices. This is *about* 12 minutes and 26 seconds per Facebook user, that’s a lot of potential engagement opportunities!

So other than it being the most used social media site (so far!) why should your brand be on Facebook? Here’s a handful of opportunities that you could be missing out on that might help your brand, and a few questions you should consider:

Facebook Posting – Your first priority with posting should be to consider if the content that you are posting to your audience is interesting, is it the sort of content that your audience would be interested in? Is it even suitable? What do your customers interact best with – photo, video or text? Facebook posting helps to directly talk to your customers, is your brands ‘voice’ suitable?

Facebook Competitions – These are a great way to generate a huge buzz around your brand – not only does it help to build your Likes, but it helps for you to understand your ~real~ demographics by capturing data from consumers.

Facebook Tab – Got a good audience on Facebook, but struggling to convert them into customers? Try a Facebook Tab – think of this as an extension of your website – your customers won’t leave Facebook itself, but can carry out some functionality that could also be completed on your website – for example, signing up for newsletters, buying products, or even browsing your range of services!

Facebook Advertising – Why not advertise to those hard to reach consumers? The Facebook advertising platform offers a wide range of targeting – even for the most niche of brands!

Here at Clicky Media we can help with a range of social media solutions. If you’re struggling with your advertising, strategy, or even just getting online – give us a call!