ChromeOShttp://blogs.forrester.com/taxonomy/term/11149/all
enDo info workers prefer iPads or Windows 8 tablets? Let's ask them! And other interesting questions...http://blogs.forrester.com/frank_gillett/13-04-09-do_info_workers_prefer_ipads_or_windows_8_tablets_lets_ask_them_and_other_interesting_questions
<p>For our <a href="http://www.forrester.com/marketing/product/data/forrsights.html">Forrsights</a> Workforce survey, Forrester annually surveys information workers.* I'm leading <strong>final preparation of our Forrsights Workforce survey focused on end user hardware</strong> and aimed at five major markets - the US, Canada, the UK, France, and Germany. By end user hardware, we primarily mean PC/Macs, tablets, and smartphones, but we may also focus a bit on peripherals. And we hope to mirror some of the questions from the Forrsights IT Hardware survey, which we develop after this one, so that we can compare results from this information worker survey to what IT buyers report in their survey. <a href="http://blogs.forrester.com/heidi_shey/13-02-21-2013_survey_development_starts_now_what_data_would_you_like_for_us_to_collect">Analyst Heidi Shey is working on the other half of the survey</a>, which will focus on security issues.</p>
<p>Below are the hypotheses and topics we plan to explore in the survey. Please give them a quick read, then <strong>post or email feedback by Friday, April 12</strong> (Tuesday, April 16 at the very latest). If you are a Forrester client and would like to see a survey draft, please email your account rep and me.</p>
<p>These are statements of ideas we are planning to test in the survey questions, which are designed to confirm or disprove the idea. But we probably can't fit all of these, so please help us prioritize - especially if you are a Forrsights Workforce client!</p>
<p>Info workers:</p>
<p><strong>Multi-device use</strong></p><a href="http://blogs.forrester.com/frank_gillett/13-04-09-do_info_workers_prefer_ipads_or_windows_8_tablets_lets_ask_them_and_other_interesting_questions" title="Read the rest of &#039;Do info workers prefer iPads or Windows 8 tablets? Let&amp;#039;s ask them! And other interesting questions...&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_845 first"><a href="/category/android" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Android</a></li>
<li class="taxonomy_term_167"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_11149"><a href="/category/chromeos" rel="tag" alt="See other content with this tag." title="See other content with this tag.">ChromeOS</a></li>
<li class="taxonomy_term_11150"><a href="/category/chromebook" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Chromebook</a></li>
<li class="taxonomy_term_11151"><a href="/category/chromebox" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Chromebox</a></li>
<li class="taxonomy_term_9628"><a href="/category/forrsights" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Forrsights</a></li>
<li class="taxonomy_term_44"><a href="/category/google" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Google</a></li>
<li class="taxonomy_term_1052"><a href="/category/information_workers" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Information Workers</a></li>
<li class="taxonomy_term_45"><a href="/category/microsoft" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Microsoft</a></li>
<li class="taxonomy_term_706"><a href="/category/microsoft_office" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Microsoft Office</a></li>
<li class="taxonomy_term_9786"><a href="/category/windows_8" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Windows 8</a></li>
<li class="taxonomy_term_9518"><a href="/category/windows_phone" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Windows Phone</a></li>
<li class="taxonomy_term_10844"><a href="/category/windows_rt" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Windows RT</a></li>
<li class="taxonomy_term_10666"><a href="/category/cannibalization" rel="tag" alt="See other content with this tag." title="See other content with this tag.">cannibalization</a></li>
<li class="taxonomy_term_11621"><a href="/category/convertible" rel="tag" alt="See other content with this tag." title="See other content with this tag.">convertible</a></li>
<li class="taxonomy_term_1164"><a href="/category/hybrid" rel="tag" alt="See other content with this tag." title="See other content with this tag.">hybrid</a></li>
<li class="taxonomy_term_233"><a href="/category/ipad" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iPad</a></li>
<li class="taxonomy_term_236"><a href="/category/smartphone" rel="tag" alt="See other content with this tag." title="See other content with this tag.">smartphone</a></li>
<li class="taxonomy_term_648"><a href="/category/tablet" rel="tag" alt="See other content with this tag." title="See other content with this tag.">tablet</a></li>
<li class="taxonomy_term_1115 last"><a href="/category/workforce" rel="tag" alt="See other content with this tag." title="See other content with this tag.">workforce</a></li>
</ul></div>http://blogs.forrester.com/frank_gillett/13-04-09-do_info_workers_prefer_ipads_or_windows_8_tablets_lets_ask_them_and_other_interesting_questions#commentsAndroidAppleCIOChromeOSChromebookChromeboxForrsightsGoogleInformation WorkersMicrosoftMicrosoft OfficeWindows 8Windows PhoneWindows RTcannibalizationconvertiblehybridiPadsmartphonetabletworkforceTue, 09 Apr 2013 21:49:55 +0000Frank Gillett9107 at http://blogs.forrester.comThe Mobile Tsunami Reframes Windows As One Of Three OS Playershttp://blogs.forrester.com/frank_gillett/12-10-22-the_mobile_tsunami_reframes_windows_as_one_of_three_os_players
<p>Windows 8 is a make or break product launch for Microsoft. Windows will endure a slow start as traditional PC users delay upgrades, while those eager for Windows tablets jump in. After a slow start in 2013, Windows 8 will take hold in 2014, keeping Microsoft relevant and the master of the PC market, but simply a contender in tablets, and a distant third in smartphones.</p>
<p>Microsoft has long dominated PC units, with something more than 95% sales. The incremental gains of Apple's Mac products over the last five years haven't really changed that reality. But the tremendous growth of smartphones, and then tablets, has. If you combine all the unit sales of personal devices, Microsoft's share of units has shrunk drastically to about 30% in 2012.</p>
<p>It's hard to absorb the reality of the shift without a picture, so in the report "<a href="http://www.forrester.com/go?docid=82621">Windows: The Next Five Years</a>," we estimated and forecast the unit sales of PCs, smartphones, and tablets from 2008 to 2016 to create a visual. As you can see below in the chart of unit sales, Microsoft has and will continue to grow unit sales of Windows and Windows Phone. But the mobile market grew very fast in the last five years, while Microsoft had tiny share in smartphones and no share in tablets. </p>
<p>If you look at the results by share of all personal devices, below, you can see how big a shift happened over the last five years as smartphone units exploded and the iPad took hold. </p>
<p>Windows 8 will simply stop the shrinking, maintaining Microsoft's share at about 30% through 2016. By 2016, we believe that Microsoft will have about 27% of tablet unit sales, but only about 14% of smartphone sales (and some of us are very skeptical they'll even get to 14%).</p>
<p>The result is the CIOs and individuals face a market over the next five years where Microsoft still dominates PCs, Apple's iPad leads the tablet category, and Google's Android leads in smartphone sales.</p><a href="http://blogs.forrester.com/frank_gillett/12-10-22-the_mobile_tsunami_reframes_windows_as_one_of_three_os_players" title="Read the rest of &#039;The Mobile Tsunami Reframes Windows As One Of Three OS Players&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
<li class="taxonomy_term_845"><a href="/category/android" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Android</a></li>
<li class="taxonomy_term_167"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_11149"><a href="/category/chromeos" rel="tag" alt="See other content with this tag." title="See other content with this tag.">ChromeOS</a></li>
<li class="taxonomy_term_11150"><a href="/category/chromebook" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Chromebook</a></li>
<li class="taxonomy_term_11151"><a href="/category/chromebox" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Chromebox</a></li>
<li class="taxonomy_term_330"><a href="/category/facebook" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Facebook</a></li>
<li class="taxonomy_term_44"><a href="/category/google" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Google</a></li>
<li class="taxonomy_term_10139"><a href="/category/kindle_fire" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Kindle Fire</a></li>
<li class="taxonomy_term_824"><a href="/category/mac" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mac</a></li>
<li class="taxonomy_term_45"><a href="/category/microsoft" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Microsoft</a></li>
<li class="taxonomy_term_11152"><a href="/category/os_x" rel="tag" alt="See other content with this tag." title="See other content with this tag.">OS X</a></li>
<li class="taxonomy_term_606"><a href="/category/windows" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Windows</a></li>
<li class="taxonomy_term_9518"><a href="/category/windows_phone" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Windows Phone</a></li>
<li class="taxonomy_term_233"><a href="/category/ipad" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iPad</a></li>
<li class="taxonomy_term_173"><a href="/category/iphone" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iPhone</a></li>
<li class="taxonomy_term_236"><a href="/category/smartphone" rel="tag" alt="See other content with this tag." title="See other content with this tag.">smartphone</a></li>
<li class="taxonomy_term_648 last"><a href="/category/tablet" rel="tag" alt="See other content with this tag." title="See other content with this tag.">tablet</a></li>
</ul></div>http://blogs.forrester.com/frank_gillett/12-10-22-the_mobile_tsunami_reframes_windows_as_one_of_three_os_players#commentsAmazonAndroidAppleCIOChromeOSChromebookChromeboxFacebookGoogleKindle FireMacMicrosoftOS XWindowsWindows PhoneiPadiPhonesmartphonetabletMon, 22 Oct 2012 15:50:56 +0000Frank Gillett8401 at http://blogs.forrester.com