Sunny Trochaniak

Entrepreneur, Personal Brand Coach, Digital Marketing Guru

Sunny is a game-changer whose analytical skills and innovative synergetic strategies allow him to over-deliver, particularly at highly-matrix organizations.

Just kidding.

I’m a business professional with a passion for marketing, technology, relationship-building, and creating something out of nothing. While most strive to fit in, I strive to be different.

These qualities seem to have come together and brought me to where I am today. Formally, I call myself a Digital Marketing Specialist, with a heavy focus on inbound marketing. I love offering real value and establishing real relationships as a result.

My work experience and entrepreneurial ventures have offered me a fantastic opportunity to learn and experiment, refining my craft in the process. Working primarily in a B2B environment, I’ve created dynamic websites using WordPress as a CMS, performed Search Engine Optimization (SEO) to generate organic traffic, and have developed social media and email marketing strategies to generate/nurture leads. I’ve used Salesforce CRM to manage these leads and campaigns.

I’m also someone who sets out to develop the skillset I need to get things done. Because I enjoy creating, I have over 9+ years of experience (dating back to my early highschool days) with web technologies such as HTML5, CSS3, & jQuery, as well as Adobe Creative Suite; primarily Photoshop.

Lastly, I understand the importance of measuring results in order to improve my actions. I do my best to track KPIs, and Google Analytics is my friend. I’m one of those people that consistently finds myself wishing there were Facebook Insights for personal profiles.