Social media is more than Facebook, and if you follow the Knoxweb blog, you will know that Pinterest, Snapchat, Instagram, Twitter, and YouTube could be more important than the number one social media site on the planet.

According to Knoxweb, planning your social media advertising strategy is the most important piece of the puzzle, and yes, social media is certainly a puzzle. Knoxweb can help you determine which social media sites will boost your Return on Investment, and what sites will do nothing for your ROI.

If you are putting all of your efforts into Facebook or Twitter, Knoxweb can perform analytics to determine what social media sites you should be posting on. For example, if you are targeting a female demographic, Pinterest could be the place to put your social media advertising dollars.

These days it’s much more than posting and commenting. Your social media pages need to be strong enough to sell your brand, your products, and your services. Knoxweb has the team to help you come up with a social media marketing strategy that will put you ahead of the competition.

Regardless of the platform, you should be including video into your social media marketing plan. Video is at the top of the list when it comes to posting, and if you aren’t incorporating it into your Tweets and posts, you will lose business. Ask Knoxweb how you can include video in your social media posts and your email marketing campaigns.

Facebook, Instagram, Snapchat, and Pinterest are great places to advertise your products and services. However, posting randomly on all of those sites without a plan could damage your reputation. If you aren’t sincere in your posts, users will defriend and unsubscribe without a second thought. Plan your posts carefully and target your audience.

If you are confident with posting, you may be ready to start paying for ads on Facebook, Twitter, YouTube, or Yelp. Targeting your demographic with social media paid ads is a great way to expose your brand. Talk to Knoxweb who can help you hone in on the best social media sites for your campaign.

Social media advertising really is the best way to target your market using proven techniques that the sites can provide for you. However, unless you are an expert, you may be missing the boat, especially if you didn’t get any results from your social media advertising campaign.

Knoxweb can help you come up with a strong social media marketing campaign that will give you results. Knoxweb can take care of everything from video to digital marketing, web development, and mobile web design, incorporating everything into a strong social media advertising campaign.

Although organic advertising still works, it’s getting tougher to be noticed by the search engines. For just a few dollars a day, you can target your demographic by age, gender, location, interests and more. With Facebook, Twitter and the other social media sites, you can choose who you want to target with inexpensive ads that will increase your ROI.

The social media advertising landscape is certainly changing with platforms being noticed by the search engines, and although the experts don’t think that Google includes social media platforms in its algorithms, no one can say for sure.