More calls to poison control centers and visits to emergency room have occurred as companies are being warned about marketing products related to e-cigarettes toward children. “Nicotine is highly toxic,” acting FTC Chairwoman Maureen Ohlhausen said in a statement. “(Marketing) methods that put kids at risk of nicotine poisoning are unacceptable.” The rise in popularity of electronic nicotine devices like e-cigarettes relates to an increase in calls to poison control centers and visits to emergency rooms due to e-liquid poisoning and other nicotine exposure, Food and Drug Administration officials said Tuesday. Electronic cigarettes — also known as e-cigarettes or e-cigs — as well as vapes, vaporizers and hookah pens are among the terms used to describe electronic nicotine delivery systems. These products use an "e-liquid" that may contain nicotine, as well as flavorings and other ingredients. The liquid is heated into an aerosol that the user inhales.National Poison Data System data shows that more than 8,000 e-cigarette and liquid nicotine exposures occurred among children younger than 6 between January 2012 and April 2017. Federal officials said Tuesday they're sending 13 warning letters to companies for selling substances used in e-cigarettes with labeling or advertising that cause them to resemble kid-friendly food products. Children are at greater risk because exposure to those products can be dangerous even in relatively small amounts, according to the FDA. Being exposed to them or eating "e-liquids" can lead to death or a seizure, coma or respiratory arrest. “It is easy to see how a child could confuse these e-liquid products for something they believe they’ve consumed before — like a juice box,” FDA Commissioner Scott Gottlieb said in a statement. Some examples of the products outlined in the warning letters, according to the FDA, include: One Mad Hit Juice Box, which resembles children’s apple juice boxes, such as Tree Top-brand juice boxes; Vape Heads Sour Smurf Sauce, which resembles Warheads candy; and V'Nilla Cookies & Milk, which resembles Nilla Wafers and Golden Oreos. Other products include Whip’d Strawberry, which resembles Reddi-wip dairy whipped topping, and Twirly Pop, which resembles a Unicorn Pop lollipop and is shipped with one.The action comes one week after the FDA disclosed a nationwide crackdown on underage sales of Juul e-cigarettes, which have become popular among some teenagers as a way to vape at school and in public. The FDA issued warnings to about 40 gas stations, convenience stores and other retailers for selling the devices to minors. Additionally, the agency asked manufacturer Juul Labs to turn over information about how it markets and designs its products, which resemble computer flash drives and work with nicotine flavors like mango and "cool cucumber."CNN and The Associated Press contributed to this report.

More calls to poison control centers and visits to emergency room have occurred as companies are being warned about marketing products related to e-cigarettes toward children.

“Nicotine is highly toxic,” acting FTC Chairwoman Maureen Ohlhausen said in a statement. “(Marketing) methods that put kids at risk of nicotine poisoning are unacceptable.”

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The rise in popularity of electronic nicotine devices like e-cigarettes relates to an increase in calls to poison control centers and visits to emergency rooms due to e-liquid poisoning and other nicotine exposure, Food and Drug Administration officials said Tuesday.

Electronic cigarettes — also known as e-cigarettes or e-cigs — as well as vapes, vaporizers and hookah pens are among the terms used to describe electronic nicotine delivery systems. These products use an "e-liquid" that may contain nicotine, as well as flavorings and other ingredients. The liquid is heated into an aerosol that the user inhales.

National Poison Data System data shows that more than 8,000 e-cigarette and liquid nicotine exposures occurred among children younger than 6 between January 2012 and April 2017.

Federal officials said Tuesday they're sending 13 warning letters to companies for selling substances used in e-cigarettes with labeling or advertising that cause them to resemble kid-friendly food products.

Children are at greater risk because exposure to those products can be dangerous even in relatively small amounts, according to the FDA. Being exposed to them or eating "e-liquids" can lead to death or a seizure, coma or respiratory arrest.

“It is easy to see how a child could confuse these e-liquid products for something they believe they’ve consumed before — like a juice box,” FDA Commissioner Scott Gottlieb said in a statement.

Some examples of the products outlined in the warning letters, according to the FDA, include: One Mad Hit Juice Box, which resembles children’s apple juice boxes, such as Tree Top-brand juice boxes; Vape Heads Sour Smurf Sauce, which resembles Warheads candy; and V'Nilla Cookies & Milk, which resembles Nilla Wafers and Golden Oreos. Other products include Whip’d Strawberry, which resembles Reddi-wip dairy whipped topping, and Twirly Pop, which resembles a Unicorn Pop lollipop and is shipped with one.

The action comes one week after the FDA disclosed a nationwide crackdown on underage sales of Juul e-cigarettes, which have become popular among some teenagers as a way to vape at school and in public.

The FDA issued warnings to about 40 gas stations, convenience stores and other retailers for selling the devices to minors. Additionally, the agency asked manufacturer Juul Labs to turn over information about how it markets and designs its products, which resemble computer flash drives and work with nicotine flavors like mango and "cool cucumber."