Lyris Connections Blog

Latest Postings

Email marketing has already proven itself as a great tool for creating a strong bond with prospects and customers to increase website conversions. According to a report by the Radicati Group, more than 100 billion business emails were sent last year and this volume is expected to increase by at least 7% per year until… Read More »

Remember 1994? While a lifetime ago for some, it seems like only yesterday for those of us in the marketing industry who have sought solutions for connecting with customers to build valuable relationships and profitable businesses. In 1994, email as a marketing tool was but a proverbial twinkle in the eye of a couple of… Read More »

Just as there is more than one way to skin a cat, there is also more than one way to design and code an email. I’ve been designing, coding, and generally mucking around with email for over eight years now, and like many email marketers, I learned this age old craft on the job, as… Read More »

Earlier this week I published a blog about personalizing emails with dynamic content, and provided a couple of examples. Now I’d like to share a few more. But first, let me remind you why you should be using dynamic content in the first place. The potential is huge I believe that the email marketing industry… Read More »

Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content, and it’s one of the best ways to enhance the relevance of an otherwise ordinary email. Merge Tags I think we’ve all received an email with our name in it and… Read More »