Live @ SMX East: What SEOs Should Be Doing With Mobile

For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing for hundreds if not thousands of different devices, each with its own unique requirements. In some cases, it also meant creating mobile-specific websites, that had to be maintained separately, leading to logistical and resource nightmares. Rather than worrying about a relatively small amount of mobile traffic, a lot of site owners chose just to ignore mobile SEO instead.

And then two things changed that made mobile SEO critical for everyone: the diminishing importance of the special mobile-specific .mobi domain, and the explosion of smartphones and tablets that could render HTML in much the same way as desktop browsers.

Google is explicit in its advice to SEOs regarding mobile: be sure to correctly map and optimize your site for mobile users and their intent rather than taking a one-size-fits-all approach. Should you use responsive design, dynamic content, or distinct mobile URLs? In this session, you’ll get answers to these questions and the fresh tactics you need to maximize the enormous mobile search opportunity.

Providing authoritative answers to these and other questions is the focus of the What SEOs Should Be Doing With Mobile session at SMX East. You’ll hear four of the foremost mobile SEO experts offer their best advice, including:

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