2. Come Up With a Posting Schedule

They’ll first get to see posts from the accounts they regularly interact with and posts they’re most likely to be interested in.

So you’ll need to create a posting schedule that lets you stay on top of your followers’ newsfeed.

This doesn’t mean you regularly post 10 images a day and flood your followers’ newsfeed. This could be seen as annoying for many as it might prevent them from seeing posts made by their friends.

So make it a point to post at least once a day and average at 2-3 posts per day if possible.

3. Follow the Latest Trends

In addition to creating a unique hashtag, you can further increase visibility and engagement by making the most of trending hashtags.

For example, using hashtags like #throwbackthursday and #selfiesunday can help you become part of a larger community and improve your chances of being discovered. You can also find hashtags that are trending in your niche and then make the most of them to improve visibility for your brand.

Having trouble deciding on a trending tag? You can find trending tags based on an upcoming event relevant to your niche.

For example, Orange County Yelp made use of the #NationalIceCreamSandwichDay tag to enrich their content and draw in more followers. The tag is relevant to the food industry and it’s trending because of a certain event, making it the perfect choice for them.

4. Make Use of High-Quality Images

The quality of images you post on your brand Instagram account can make a huge difference in how people view your brand.

When you’re using the platform to market your brand, grainy and low-quality images taken using a phone camera isn’t going to cut it.

Amp up your “photo game” by posting high-quality images relevant to your brand so that people consider you worthy of their attention.

5. Build Relationships Through Interactions

When you have a strong relationship with your customers, you’re going to instill a sense of loyalty in them. Instagram offers you the perfect platform for strengthening your relationships with your customers.

Engage in regular interactions with your followers by replying to their comments, asking them for their opinions, featuring their posts, etc. Make them see how much you value them and they’re going to develop trust and loyalty for your brand.

Here’s another example from Orange County Yelp reposting images contributed by Yelp users, which is a great way to make them feel special.

6. Be Relatable And Inspirational

If you have a good idea the kind of audience you’re reaching out to, it would help to create posts that they can relate to or find inspiration in.

This is another way of building and strengthening your relationship with them. If you’re targeting moms, for example, you can post funny images they can relate to as a mother.

You can also post quotes that this group of audience will find inspirational.Harpoon Brewery often posts interesting images with relatable captions that their followers love.

They make use of clever product placements using humor, pets, and food.

The Bottom Line

You now have some useful tips that can help you leverage your Instagram marketing efforts.

Post Author

Brandon Leibowitz

Brandon Leibowitz is the founder of SEO Optimizers, a Digital Marketing Agency in Los Angeles, California. He is also the founder Bosmol.com, a social media news log. He has been involved with search engine optimization and internet marketing since 2007. He is featured on sites such as SocialMediaToday, Examiner, Business2Community and other popular sites. His knowledge and dedication has made him a popular influencer on many social media sites. Get in contact with him today via brandon@seooptimizers.com

Brandon Leibowitz

Brandon Leibowitz is the founder of SEO Optimizers, a Digital Marketing Agency in Los Angeles, California. He is also the founder Bosmol.com, a social media news log. He has been involved with search engine optimization and internet marketing since 2007. He is featured on sites such as SocialMediaToday, Examiner, Business2Community and other popular sites. His knowledge and dedication has made him a popular influencer on many social media sites. Get in contact with him today via brandon@seooptimizers.com