Business

MCI, Sprint gun for AT&T's 800 market share

Article Abstract:

The directive of the FCC ordering the transferability of 800 numbers between long-distance carriers is bound to create severe competition within the telecommunications industry. The FCC regulation will result to customers having more opportunity to decide on a carrier for their incoming telephone services. MCI Telecommunications Corp and Sprint Corp are developing individual marketing strategies to increase their market share of the 800 numbers and end the monopoly of American Telephone and Telegraph Co.

Alliances dominate marketing race on the information highway

Article Abstract:

The largest communications companies and media firms in the US are forming alliances rather than competing between themselves in an effort to develop the full-service information systems of the future. Time Warner Inc made a $2.5 billion deal in May with US West Inc to develop interactive cable systems to provide movies on demand, telephone service, video games and shopping services. In June, AT&T entered into an agreement with Viacom International Inc for an 18-month test of an interactive cable system.

Visiting a 'presentation palace'

Article Abstract:

NCR's Midrange Computer Products Division, Columbia, SC, has set up a high tech multimedia roomm, costing about 400,000 dollars, to make presentations and improve its sales technique for its mid-range computer systems. NCR, Dayton, OH, is a subsidiary of AT&T.