Mommy Bloggers Unite to Offer Exclusive Codes Giving Readers up to 50% Discount for Fully Personalized Children's Atlas in Celebration of Official Kick-off of Internet Holiday Gift Season

November 29, 2010

WASHINGTON (Nov. 29, 2010)—Teaming together and with National Geographic Kids in support of the launch of “National Geographic Kids Atlas of My World,” an anticipated 100 mommy bloggers will kick off the official 2010 Internet holiday gift season by offering exclusive codes that give their readers steep discounts on this eagerly awaited, fully personalized children’s atlas.

What child wouldn’t want to star in their own personalized book and read about themselves, their neighborhood, their state, their country and their very own place in the world, with their own name and pictures featured on the cover and within the book’s pages?

“National Geographic Kids Atlas of My World” invites kids to embark on an incredible journey that will let them experience the world in a way they’ve never seen it before. There is no better way to explain the world to children than to start with their place in it. And there is no better source than the National Geographic Society and its award-winning cartographers. Folks looking for a unique children’s holiday gift can order an atlas personalized with the child’s name, picture, school, birthday and more, at deep discounts found exclusively at mommy blogger sites. Plus, they can include their own dedication to make this a book that will always be treasured.

“National Geographic Kids Atlas of My World” features:
-48 pages in hardcover
-More than 200 full-color photographs and maps
-Custom printing with the child’s photo and personalized details
-Full customization for individual child, multiple children, the family, or an entire class or group
-Dedication page for a special message from the gift giver

“National Geographic Kids Atlas of My World” is regularly priced at $39.95 plus $9.95 shipping & handling. From Cyber Monday, Nov. 29, through Dec. 1, with the 50 percent discount and free shipping offered through participating mommy bloggers, consumers can order this special book, fully personalized for their child, family, class or group, for a total of only $20 — a nearly $30 savings. And for one week, Dec. 2-8, with the 25 percent discount and free shipping offered through the same participating mommy bloggers, the atlas can be ordered for a total of only $30 — a nearly $20 savings.

After obtaining a discount code online from their favorite mommy blogger site, consumers can create and purchase a personalized copy of “National Geographic Kids Atlas of My World” in just a few minutes by visiting atlasofmyworld.com. There they can upload their child’s photo and choose from several personalization options ranging from where the child/children go to school, where they live, things they love and even information about their pets.

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit www.nationalgeographic.com.