From Miscellaneous

I hear you ask me, why am I highlighting this Citizen commercial. One word – Because it’s simply amazing. It’s fresh and it’s clever. It highlights Citizen’s milestone in watchmaking while tying it to a larger brand narrative which they then sum into one brief statement – “Better Start Now” which to me, sounds like…

CNN recently did a simplified customer profile of what a typical customer for a Rolex is versus one who would wear a Patek Philippe. It was enough of a lightening rod to spark a mini debate in its comment section that was mildly entertaining: Mehren Adeli “Since when Rolex is compared with Patek? You can…

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This carpet. made by artist Heidi Voet, is made of four thousand watches that are all set to the exact time and at intervals throughout the day, the watch’s alarms chim together and since these are cheap watches, their eventual wear and tear is spun by the artist as a representation of how “the march of time ultimately results in dissolution and increased chaos”. Nothing is wasted apparently. This work was first done with 3000 watches in 2010 and then re-done for a 2011 exhibit where it was named as “*Is six afraid of seven, ’cause seven, eight, nine, I’m…

If you’ve heard of Nooka and have a special soft spot for the brand, you may be interested to know that the founder and designer, Matthew Waldman is currently using kickstarter, a website where people get their projects crowd-funded, to fund his art project titled – “A Fairy Good Project”. People who contribute get free prints or sculptures from the exhibit depending on the size of their contribution. We recommend you check it out. related links A Fairy Good Project

I came across this gem of a tutorial to customize your Casio’s backlight. I am sure some of you are better skilled at doing a better job at it. related links How to customize the backlight on your G-shock DW-6600/6900

Imagine walking up to a watch display and just as you near it, a glass raises up from in front of the watch to magnify the watch face and a light underneath the glass illuminates and reveals a brick illustration on the glass. Wouldn’t that be grand? Dietlin is in the business of making these special custom displays. This one is their latest. You can watch a video presentation here. related links Dietlin

The brand Hublot didn’t really need to do this but it did and in my opinion, it was in poor taste – They featured a bruised mugshot of Bernie Ecclestone, the Formula one boss in their recent advertisement. He got the bruises while being robbed last month along with his girlfriend. The attackers stole his watch and a month later, he pedalled his mug for Hublot with a quote attributed to him – “See what people will do for a Hublot”. related links Bernie’s Exploitation Of A Robbery – Sponsored by Hublot Hublot

Swiss Wristwatch manufacturer, Angular Momentum, teamed up with Mobiado to create a companion piece to one of their wristwatches. Angular is known for hand painting miniature art on their watches and so they’ve created their own Mobiado 712MG Angular Momentum Edition Cell Phone with a similar hand painted art that takes inspiration from the japanese spirit of Mokume Gane which is a japanese method of metal working that was invented in the 1600s. Mokume gane is a Japanese term that literally means “wood eye metal.” related links Angular Momentum Mobaido

This isn’t worth a blog post but I was amused by Kanye West name dropping Fossil in his latest track: “I admit my first watch was a Fossil. Now I’m in the Louvre, lookin’ for fossils.” related links Fossil Kanye West Featuring Beyonce, Charlie Wilson And Big Sean – See Me Now