The words “content marketing” get thrown around the marketing world more than a baseball at Wrigley Field. The oversaturation of the term would make any sponge feel inadequate in the attempt to soak up all the information. It may be the most frequently uttered term in the history of marketing, but it’s more important than…

Anyone can spot the golden arches. We all know that a swoosh commands us to Just Do It, whatever It may be. And, there are people all around the globe who have never heard the name Steve Jobs, but would gladly accept the partially eaten apple he offers because it represents so much more than…

To put it simply, public relations is using the news or business press to carry positive stories about your company or your products to the masses. In short, it means making your company look really good on a really large scale. If done effectively, public relations can be far more effective than advertising because it…