How to use recirculation as a metric to measure your readers’ loyalty(MediaShift)
A key metric to measure your audience’s loyalty is recirculation, or the percentage of users who visit another page on your website after reading their first article. This a metric that will become increasingly important for publishers in 2018, digital analytics company .io Technologies’ Andrew Sweeney argues: “The first reason [to track retention] is to measure how well you’ve captured the loyalty of your audience. … The second reason to track retention is to understand and increase depth, the number of pages users view on average each session, indicating both how interesting your content is and how well you package it.”

Twitter is embracing the tweetstorm and making it easier to thread tweets(Recode)
Twitter introduced a new feature on Tuesday that lets users post an entire thread of tweets at once. When composing a tweet on the mobile app, you’ll see a plus sign; once tapped, you can add connected tweets. Twitter is also changing how threads of tweets appear in its timeline: Now, threads will show a “show this thread” icon to indicate there’s more to read. “Twitter’s belief is that longer posts, not shorter ones, perform better on Twitter. When the company doubled the length of a tweet last month, Twitter claimed that longer posts resulted in more engagement,” Recode’s Kurt Wagner writes on the change.

Jezebel’s new editor in chief on its legacy of ‘fearless feminist reporting’ and where it goes from here(CJR)
In a Q&A with CJR, Jezebel’s incoming editor in chief Koa Beck talks about the future of Jezebel as sexual harassment and other women’s issues that Jezebel has reported on for years are getting more attention. “Jezebel’s arrival to this issue cannot be understated. In this climate where survivors are being believed and white men are losing their jobs and professional standing, I’m seeing Jezebel reporting from five years ago, six years ago, seven years ago re-circulating on Twitter,” Beck says on Jezebel’s role right now. “Jezebel’s influence on media, and not just women’s media, is unprecedented. The fact is that women’s media couldn’t even necessarily be relevant without taking a page from Jezebel’s editorial strategy. As far as where Jezebel will be going in its next iteration, I absolutely plan to take conversations farther than a lot of our competitors would.”

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