Lung cancer can affect anyone - men and women, young and old, smoker and non-smoker. For our Lung Cancer Awareness Month campaign 2017, we confronted the stigma many people with lung cancer encounter, head on and with our HeadHigh

For our November 2017 LCAM campaign, we challenged the stigma of lung cancer. According to recent data, 1 in 4 people in the UK have less sympathy for people with lung cancer than those with other forms of cancer. We believe this stigma is just a prejudice that obscures the real issues surrounding research funding and support. It's a way of not having to deal with one simple truth -

Nobody deserves to get lung cancer.

All month, we have been sharing stories of people affected by lung cancer - people that are living with lung cancer, people who have lost someone to it and people who have beaten it. They are mums and dads, sons and daughters, grandmas and grandads, colleagues and friends. They should not be made to feel ashamed. They should not feel like they need to justify their illness or their life choices. They are so much more than their diagnosis. They are people. They matter.
They can hold their #HeadHigh.

"I'm a big supporter of social justice so I think it is wrong that the cancer that kills the most people gets less funding than other cancers. I want to change that. I don't want my children to be motherless because lung cancer doesn't get enough money for research."

The biggest of thank you's

Thank you for everyone who has supported our #HeadHigh campaign for Lung Cancer Awareness Month. But it doesn't end here. This is just the beginning. We will continue to challenge the stigma, raise awareness and support all those affected by lung cancer. Because we should expectbetter. And you can help...