While protesting General Mills' "pro-gay agenda" outside the company's Golden Valley, Minnesota headquarters, a protester inadvertently sets fire to the lawn after torching a box of "homosexual" Cheerios and pouring the flaming cereal pieces into a bowl to make some kind of point.

The poorly thought out protest follows a recent call by the National Organization for Marriageto boycott all General Mills products over the company's "decision to pander to same-sex marriage activists."