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The new White House also raised eyebrows on its first day by posting on its official website a biography of Melania that included an explicit reference to her jewellery collection, which it noted was sold on the home-shopping channel QVC.

By Saturday, that line had been edited and simplified to say that she had “launched her own jewellery collection”.

A spokeswoman for the first lady said the website was updated out of “an abundance of caution” and that the jewellery line is no longer available in any case.