Xavier's Newsletter - Issue No. 40

If you did not believe that subscriptions are the next big thing. Look at Netflix. Revenue in third quarter up to 2.3 billion dollars. With 3.6 million extra subscribers, the network is moving to a total of 86.7 million subscribers around the world.

I like to look at the book market because it’s kind of comparable to the newspaper market. There is no total disruption, because the medium adds a lot of value. Paper transcends an aura of relaxation and a moment for yourself. It does not buzz or multitask. This study shows that a growing share of Americans are reading books digitally. And many times on tablets and smartphones rather than dedicated e-readers. But print books remain much more popular than books in digital formats.

More on the power of print. Readers continue to leave print newspapers, but they’re not migrating to the online editions. Engagement is lower. Aren’t we all focussing on the wrong thing, this author asks. I think we should focus on both. Thanks for sending this @timkleinfeld!