Tips to Make Your Website Better than Others

A recent survey suggests that there are more than 300 million business websites which sell various products and services online. Setting up a website for your business is not enough; you need to make sure that its one of the best websites in the world. Here are some tips which can help you to create that perfect website for your business.

Keep a track about your expenditure on your website

You or your designer initially needs to spend money for- buying a domain name, paying hosting charges and charges for installing various softwares if required. You should also be ready with a good budget to spend money on other important services like content development, digital advertising and SEO.

Content development for website

After registering the domain name and constructing the basic structure (site map) of the website, you will have to hire a team of freelance content writers to write content about your products and services. Some web designing companies also offer content development services to their clients. However, it is advisable to opt for your own team of freelance writers and check the content with the help of copy escape and other software to make sure that it is authentic.

SEO

Till the end of last decade, people used to call up their friends to find information about products and services which they are willing to buy. This is not the case anymore. Studies suggest that these days’ people prefer to find information about various products and services using search engines like Google, AOL, Bing, Yahoo, etc. So, it is important for your website to be in the top five pages of search results for keywords related to your products. SEO helps you to do just that!

Search engines refer web directories, links on various websites, they work on search algorithm and some other calculations to rate various websites in their search results. SEO (Search Engine Optimization) is the process which involves registering your website with various web directories, putting your website’s links on other relevant sites and organizing your website’s content as per SEO guidelines.

Digital advertising

History is evident that advertising plays an important part in increasing sales of various products and services. It is advisable to decide your budget for advertising and select the type of advertising accordingly.

You can choose from various options like- email advertising, PPC (pay per click) advertising, banner advertising, and other search engine marketing campaigns. These days, the most preferred way of advertising is PPC.

Website cloning instead of using new design for website

These days’ web developers have developed a wonderful technique which involves creating a website using the design from any of the existing websites. It is known as website cloning.

Companies prefer website cloning as it allows them to choose the design of any popular website. This makes their website user friendly, as people are already familiar with the website’s design and location of various tabs. If you are looking for a trusted web developer who offers website cloning service, you should definitely visit Rabbit Clone’s website- http://www.rabbitclone.com/