Watson’s Magazine

Magazine Design & Copy Editing

Although Watson’s had seen success from an annual series of newsletters, it was time to make a bigger impact for the spring season–the biggest planting season of the year. Watson’s needed a new way to inspire their customers for the upcoming opportunities of spring, while introducing select products and services.

The Project

Watson’s Spring Magazine, packed with product and plant recommendations, highlights services that motivate their audience to start planning for the seasons ahead.

Tips from the pros feature the season’s best sellers and introduce readers to Watson’s dedicated staff. Beautiful photography inspires customers to dust off their green thumbs and start the gardening season off right, while how-to’s give them that extra confidence to step out of their comfort zone and try something new.

Each year, Watson’s Spring Magazine receives continued praise, helping gardeners break free from the PNW “winter blues,” and plan for the spring and summer seasons ahead.