Today, Canadian Minister of Industry the Honourable James Moore announced CASL will come into force in July 01, 2014.

Bringing CASL into being has been an arduous, but meticulously thorough consultative process. Beginning in May 2004 with the Federal Task Force on Spam, The Government of Canada, with input from hundreds of stakeholders with an interest in safe and responsible online messaging have worked tirelessly to develop and deploy the world’s most stringent and comprehensive anti-spam law.

In keeping with the long-standing Canadian tradition of having opt-in consent, Canada can now claim to have nec-plus-ultra enforceable standards to which legitimate commercial email will be held.

“CASL makes Canada a place where abusive messaging will no longer be tolerated; it provides a toolkit to protect lawful businesses and consumers from the bad actors ruining the online experience of millions, by putting a hard stop to email spam and all types of messaging abuse, while laying out clear and workable standards for proper opt-in online marketing” said CAUCE president John Levine.

“This is a banner day for the Coalition Against Unsolicited Commercial Email. CAUCE regards the safety of Internet users as paramount; Canadians will now enjoy a online ecosystem protected by CASL” said Neil Schwartzman, Executive Director of CAUCE.

CAUCE Directors have been integral throughout the process : Matt Vernhout joined the fight on the Task Force on Spam in 2004, Shaun Brown accomplished much through his many years of work on the spam law portfolio at Industry Canada.

Don Blumenthal was consulted on how to design a Spam Freezer in 2006. Dennis Dayman, along with Mr. Vernhout, spoke on behalf of CAUCE at a parliamentary committee reviewing CASL in 2011.

Ultimately, advocating for CASL was a group effort by many individuals throughout Canada and indeed the rest of the world.