Leading Ladies 2018: Megan McGuinness

Owner & Chief Marketing Officer, McGuinness Media & Marketing

Posted
Wednesday, March 7, 2018 12:04 pm

For Megan McGuinness, it was never a question of whether she’d go into a career in marketing, but when she could start. In college, Megan says, she took a class in advertising and was tasked with rebranding a big box store. “I loved it,” she says. “I knew right then I would spend my career in media, helping companies to promote their brand in the best way possible.”

Now, Megan owns her own company, McGuinness Media & Marketing, and has been bringing in the accolatedes by the armful, like the Business Women Leadership Award from Providence Business News, being named an Entrepreneurial Women to Watch by Rhode Island Small Business Journal and a Great Woman of Gaming by Casino Enterprise Management Magazine. “I knew if I created a great, creative space and hired a talented and proactive team, we could be successful,” she says.

McGuinness Media & Marketing is a full-service agency with a team of 9 talented individuals who work hard each day to help take their clients’ marketing to the next level. “We have gained eight new clients in the last year, and every one of them was a referral to us,” Megan says. “I think that speaks volumes to the work that we do and the relationships we have with our clients, vendors, and media partners.” Among these clients are Twin River Casino, Kings Dining & Entertainment, The Martucci Group, Torre Restaurant Group, Children’s Wishes, the soon-to-open Tiverton Casino and more. She says, “Our focus for 2018 is to get more clients and brands in our portfolio that we can help ensure their marketing dollars are spent in the best way possible. We are continuously learning about new opportunities and looking for ways to make our clients business a success.”

One of the reasons Megan and her company have been so successful in their first year as an independent agency is because of the fresh perspective her team has. “We are a new, young, innovative, fun advertising agency,” she says, “and I think there is a need for that in this market. Many agencies in RI have been around a very long time and it’s nice to have a fresh viewpoint on marketing in Southern New England.”