CR is not an isolated discipline at Experian; we intend its influence to eventually
extend throughout the business. We have steps in place to ensure this happens
but alignment with the main business strategy is key.

Experian is today focused on
accelerating the growth that we have
maintained throughout the global
economic downturn. We're doing this
by expanding global reach into new
vertical markets and geographies,
investing in new data sources and
innovative analytics and making
sure our sales infrastructure and
operations are best-in-class. For more
detail about our business strategy,
see the relevant section in the Annual
Report.

The central CR focus is embedded
in all three aspects of this growth
strategy.

Expanding global reach

Before any investment is made in
products, people or infrastructure
to support a new geography or
vertical market, social, ethical and
environmental (SEE) considerations
are assessed as part of the standard
investment review process.

More proactively, central funds are
made available to support community
investments in both established
and emerging business segments.
This year, as the business expanded
in India, Experian supported the
refurbishment of a school for the
children of Dharavi, the largest slum
in Mumbai, and is now working with a
local bank to develop a programme of
financial education.

A strong CR programme has been
essential as Experian expands into
new vertical markets. The right
environmental credentials and
approach to employee diversity were a prerequisite for obtaining
supplier status with public sector
organisations such as Her Majesty's
Revenue and Customs in the UK.

Delivering innovative data and
analytics

Investment on a macro scale in
new data sources and projects
to strengthen the core business
is complemented by central CR
seed funding investments to grow
innovative products that have a strong
social impact. Termed 'Big Ideas',
relatively small amounts are invested
but encourage 'big thinking' across
a broad spectrum of social issues.
The first project reported under
this programme has now led to a
proposal for a mainstream business
development in Microfinance.

Executing superior sales and
operations

As Experian invests in its sales and
operations, a priority is made of
ensuring everyone is aware of data
compliance issues and operating to a
strict ethical code of conduct. Using
and protecting data properly is seen as
one of the six key CR responsibilities
and, this year, Information Security
training for all employees was a
priority. Data compliance training for
sales teams was also instigated and
a global code of conduct launched.