July 2016 - Effective Green Marketing Strategies

Our Perspective

In recent decades, sustainability has become a priority for consumers, who are increasingly on the lookout for products that are high-quality, affordable AND environmentally-friendly. This has led companies to devise green product and marketing strategies.
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CDP's 2016 scoring methodology has been released, and there are changes for this year! As CDP's Global Scoring Partner, FirstCarbon Solutions (FCS) has scored 15,600+ responses since 2011 and is an expert in the methodology*.

Industry Updates

The global air pollution crisis killing more than 6 million people a year must be tackled by governments as a matter of urgency and not just left to the private sector, a report from the world’s leading energy authority says.
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According to a new market report, “Green Packaging Market - Global Industry Analysis, Trend, Size, Share and Forecast 2015 – 2021,” the market for green packaging is expected to report a 6.2% CAGR between 2015 and 2021.
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The transportation sector is now the biggest contributor to US carbon dioxide emissions, beating the power sector, which has long-held that dubious distinction since 1979, according to the US Energy Information Agency (EIA).
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