As we all hear and state that First Impression is the LAST impression. So, you just get one single chance to make a first impression and for years and years that this small piece of paper we call a company card has become the prime instrument for moving personal and business information to new contacts and customers in a mutually identified format. Even in the modern virtual world of Facebook, LinkedIn and Twitter, this easy bit of card goes from strength to strength.

You meet so many people and nearly regular day hand out your business cards to a number of your potential customers. But the response you’re getting is pretty dull and inefficient. Most of the people that you meet shove your business card into their pockets without even considering it. Even if a few people do look at it, then it’s just a glance before they place it straight in their pockets. And you have the sense that they could just set your business card in a drawer or even a cluttered corner, or, worse yet, they throw it directly into the recycling bin! This of course means that this person will never follow up with you for company.

Like everybody else, would you also wish that your business card stands outside? If you want your business card to make an lasting impression Rather than ending up in a dustbin, here are some Wise tips to make that occur:

1. Ask your designer to design a custom made business card to meet your brand and company. Do not get stuck on the free or inexpensive small business card templates which are provided online. Get a business card designed which really is a visual representation of your enterprise, idea, and individuality with your logo imprinted over it along with the visual textual elements. A exceptional business card will definitely stand out more than any typical template that people are already used to seeing.

2. Choose a paper which is thick and have a wonderful feel. This is likely to make your business card only feel more important than others. Get your business card printed on a little thicker, smoother, softer, or maybe a textured paper. You can even select a paper which goes with your business identity and reinforces your new message. You can opt for a traditional or a old-fashioned look of a paper, or an ivory linen sheet, or for a giving a top tech looks you can choose a smooth, bright white and slightly glossy paper.

3. Use either side of the company card to get your entire message across. There are lots of chances and ways of utilizing either side of the card. It is possible to put your tagline or a brief list of your services, company branches or information about your services and products. The back of the business card is already there so why not utilize it efficiently? To make your card more identifying you might also put a photo or a picture that reinforces your brand.

4. Make your card more valuable by providing offers/discounts through it. If you’re offering a free consultation or any sort of a discount also, you may use it as a coupon too for new contacts. You may publicize your offer in your card so that people keep it together to use it in long run. The possibilities of your card stepping right into a recycle bin get decreased.

5. A fold-out card is also a fantastic alternative. This format is quite useful and effective in giving a record of samples of your prior work when prospective clients expect you to have a portfolio. A fold-out card may also be used to tell prospective clients more about your key products or services.

6. Cutting the card in an intriguing way makes it exclusive. Choosing a square wrought iron instead of a usual rectangular one or cards with rounded corners or angled borders are visually intriguing to grab people’s attention.

At least one of these ideas will clearly differentiate your business card in the crowd and will make that first impression on your potential customer. You can also combine these choices to make it even more effective and exclusive. The aim is to produce your card property from the “keeper” pile in place of the trash bin.