Intergrated Senior Designer & Creative Lead

CO-OP Championing Better

A full brand engagement project for The Co-operative.

With a new vision in mind on how to bring their business out of the troubles they have had over the past few year, The Co-operative needed a brand that would help convey the message that they believed in their workforce and that by definition it is them that makes 'CO-OP'.

Championing better's message was that across the business 'we can be better' and through various communications channels and events they provided the motivation, guides and direction on how to do so.