It's part of Summer Jobs+, an initiative of the White House and the Department of Labor to provide low-income and disconnected youth, ages 16-24, access to summer jobs, internships, mentorships and training opportunities. Another part of that effort, <strong>SummerQAmp</strong>, is designed to introduce young people to careers in quality assurance, while an effort partnering with Codecademy seeks to offer online training in coding.

In the job app contest, developers can use a job-posting standard and widget established by schema.org in collaboration with tech-industry giants such asBing, Google and Yahoo. Brian Forde, adviser to the White House CTO on mobile and data innovation, wrote in a blog post:

Some ideas we'd love to see include an easy way to receive job opportunities through SMS, localized job search apps for the city you live in, map-based interfaces, or easy ways to create summer training playlists that help youth plan a summer of job skills development.