Our Story

Since opening Para Coffee on the UVa Corner in 2008, our mission has always been to create spaces for people to gather, connect, and thrive – both in their relationships and their work. Grit is a natural evolution of that vision. This new concept will seek to encompass what we love about our home state of Virginia – from the amazing food purveyors to the southern charm and tradition to the creative companies shaping our future. Grit will strive to provide thoughtful hospitality while focusing on six key areas: people, coffee, food, space, design, and work.