Best Buy’s Website Crashes Hard On Black Friday

BestBuy.com has been down for nearly an hour now (since roughly 6:15 AM Pacific), on a sales day that the company likely hoped would be one of its best.

It’s unclear whether the outage is due to a technical screw-up or traffic overwhelming its servers. For what it’s worth, the “Oh god, our website is broke” page itself loads pretty quickly — but that page is probably a whole lot easier to serve up than a zillion simultaneous searches and shopping-cart additions.