Notes

Moctezuma (Motecuhzoma in Nahuatl) was an Aztec emperor of Tenochtitlan and Cuauhtémoc was his son. Cervecería Cuahtemoc was established in 1890 in Monterey by Isaac Garza, José A. Muguerza, Joseph M. Schnaider and Francisco Sada. German brewer Wilhelm Hasse established Guillermo Hasse y Compañía in 1894 in Orizaba, which changed name to Cervecería Moctezuma in 1896.Dos Equis was originally named “Siglo XX”, meaning 20th century, to signify the approaching millennium. Dos Equis Amber was first imported to the U.S. in 1973 and Dos Equis Special Lager in 1983. The name Bohemia comes from the Czech region of Eastern Bohemia. The Czech Emperor in Vienna sent a Czech brewmaster to Mexico to teach the Mexicans how to brew beer. Cerveza Sol was first brewed in 1899 by a small German brewery, situated some where between Puebla and Veracruz, and later acquired by Cervecería Cuahtemoc, who in 1954 also bought a small brewery in Tecate, Baja California and it’s beer brand Tecate. In 1985 Cuauhtémoc and Moctezuma merged to form Cervecería Cuauhtémoc-Moctezuma. In 1988 FEMSA (Fomento Económico Mexicano Cervecería Cuauhtémoc) was established, as a mother company of FEMSA Cerveza (Cervecería Cuauhtémoc-Moctezuma) and other factories. FEMSA Cerveza has 6 breweries in Mexico: Guadalajara (1970), Monterrey (1890), Navojoa (1991), Orizaba (1894), Tecate (1943) and Toluca (1969). About 8% of the the beer production is exported, 90% of that to the U.S. market. FEMSA’s headquarters is in Monterey, at the oldest brewery in Mexico. In October 2005 FEMSA bought back its 30% of FEMSA Cerveza from InBev. FEMSA is now free to work with Heineken N.V. to make Heineken USA the sole US importer of FEMSA Cerveza's brands.