Unisono, one of GCC’s (Gulf Cooperation Council) leading strategic creative agencies, was recognised as an industry leader in the 2014 Transform Awards Europe, UK, for its excellent work rebranding Doha’s Al Wa’ab City development.

The branding and communications company was awarded with a silver accolade for both its strategic and creative brand repositioning solution. This was the agency’s first presentation at the highly influential awards show with a grand success. The independent consultancy is recognised as one of the best branding agencies in the Middle East and worldwide having won top prizes at The REBRAND 100 Global and the Transform Awards.

Hala Fadel, marketing manager at Al Wa’ab City, said, “We knew the results their strategic approach to branding could deliver. A successful brand requires more than a revamped logo, it demands a vision that inspires customers, investors and others to see the company in a fresh, new light. This is why we chose Unisono. This second international award for our brand proves our strong synergies and the power of our partnership with another excellent result.”

Liam Farrell, Unisono’s founding partner and director of branding, stated, “This award is a great recognition for the international quality of Unisono’s brand development process. The market performance of our partners demonstrates the strategic imperative of this work.”

Liz Foggitt, publishing and events manager of Communicate magazine, added, “Your brand is your reputation so it’s important to get it right. Winners of the Transform Awards are leading the way in brand development and communications. Congratulations to all the winners – every one of you is setting the standard of what brand communications should be.”

Al Wa`ab City is a low-rise, low-density development with a true sense of place, strategically located in Doha, Qatar. It is a diverse mix of neighborhood, fused with the surrounding community, which will accommodate 8000 people in over 2000 homes, ranging from luxurious villas to contemporary apartments.

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