You should sell things you’re happy about. You should sell products that you’re inspired by, that promote lasting and stable well-being. Give the world something or sell the world something that you’re proud of. Jay-Z didn’t make a T-shirt [that said] “F— the Bums on the Street.” He wrote a T-shirt “Occupy All Streets” – I’m happy, it furthers the movement, it inspires the movement.

Listen, I’m going to get every corporation that wants to support us to get branding as part of the process. No one’s against business. We’re against business having too much control over our government.

But unlike Simmons and touring partner Kanye West, Jay-Z hasn’t paid a visit to the protesters.