Timeline for Brands – Starred Posts: Part 3 of 3

Wondering how you’ll be able to draw attention to specific posts and create a Timeline that’s engaging for users? We’ve got an idea. Starred posts are a great new feature that, when used correctly, can help to change up the look and feel of your Timeline, making it exciting for fans to view your posts and interact with your brand.

Starred Posts

What is it? When starred, a post will expand to the width of the whole Timeline. It will also never be hidden*.

How to use it? Move your cursor over the post and select the star icon that appears in the upper right corner.

Why use it? Starred posts are great ways to draw attention to posts with content you’re really proud of or that you want to get noticed. A post that is in the widescreen format will get users’ attention. It takes up more space, and it changes the look of your page, keeping the feel of your timeline fresh. That being said, don’t star every post or the feature will lose its power.

As mentioned above, these three features are a select few of the many changes that the Timeline format brings to Facebook. Mashable.com put out a great article synthesizing what you can expect from all of the changes. You can read it here.

Don’t fret about the coming change. Rather, use this time to experiment with your brand’s Facebook page using the new Timeline format. Make sure you’re ready to unveil your Timeline to the public come March 30, and do your research to be able to manage your site with confidence.

*Keep in mind that as you continue to generate new content, older posts will move down your Timeline chronologically, and a selection of older posts will disappear and users will have to scroll over them to view. Thus, the phrase “hidden.” Starred posts will never be hidden. They’ll always be visible.