Our solutions are designed to enhance the probability of achieving the intended outcome by aligning the investment strategy to the importance of the goal and the consequence it will have on the investor's life.

Bringing colour to your

investment decisions.

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A work of art takes shape over time and means something different to each person. Your investment solutions should be shaped by your goals and reflect your life choices.

A WORK OF ART

Investing that connects your wealth to your life is not just a science, it's an art.

INVESTORS ARE LOOKING

for investment solutions that

Connecting wealth to life.

A FRESH & MODERN APPROACH TO INVESTING.

IT'S NOT ONLY ABOUT THE NUMBERS

It's about painting the picture of your life.

Art is inspiring. Art is emotional.

It reflects our hopes and dreams of the way things are and the way things could be. Art helps us understand our purpose, articulate our stories and communicate more deeply with others. It’s creative, dynamic and personal. A work of art takes shape over time and means something different to each person.

Your investment solutions should enable you to do the same. They should be shaped by your goals and reflect your life choices. Just as you don’t paint your lives story with only one colour, you should have multiple investment strategies that are aligned with what you want to achieve.

Investing is not simply the grey and shading of risk and return, asset classes or owning certain investment products. It’s about how it enables you to create your lives work of art by connecting your investments to your goals.

PAINTING YOUR STORY

Goals-based investing works because it intrinsically links your investments with your goals; significantly increasing the meaning and value of your investment solutions. It creates context to understand why your money is invested in a specific strategy, what the probability is of achieving it and how the risk is managed. One of the main contributors to investment failure is when emotions influence our investment decisions. Our investment solutions reduce this risk by aligning the investment strategy and the risk of the investment with the type of goal.

We use your goals to frame your investment solutions, helping you finance the goals that are truly important to you, and motivating you to stick to the investment journey.

The beauty of this approach is seen in the same way that as art matures, the story grows; the story of your life is told and enabled.

Just like the most valuable works of art speak to the soul, the value of your wealth should speak to your life.

TESTIMONIALS

from a few of our independent advisors

“Amity has helped me with tools, skills and input which enable me to work smarter not harder.”

Steve Olivier

Independent Wealth

“Through Amity’s value proposition I feel more confident knowing that I add value to my clients.”

Riaan Reyneke

Reyneke Financial Services

“The partnership with Amity Investment Solutions helped me to elevate my business and build a more professional brand”

Dave Fisher

FisherDugmore Financial

“It’s a win-win relationship. I win, my clients win and Amity wins. I know of no other organisation that you can compare to what Amity offer the independent financial advisor.”