Shares of Demand Media, Inc. (NYSE: DMD) are surging in pre-open trading Monday following reports from AllThingsD over the weekend that the comapny was in advanced talks with private equity firms to go private.

The deal, which would have been doubled the current price, fell apart last week, the report said. Boston-based Thomas H. Lee Partners was set to purchase the company for $1.2 billion before challenges arose on financing and the ability to retain executives.