Regal adds 20 Dolby Atmos locations

“Dolby Atmos is a great new addition to what makes movie theatre sound such a superior environment for viewing films, and it enhances the immersive experience,” stated Rob Del Moro, chief purchasing officer, Regal Entertainment Group. “We’re all familiar with the evolution of image clarity that came with digital cinema. Now, Dolby Atmos can provide greater definition and dimension to moviegoing as sound moves around the auditorium with precision placement to match the action as the filmmakers intended.”

“Dolby Atmos lets filmmakers decide where specific sounds should be placed or moved within an auditorium to make audiences feel as if they, too, are in the middle of the onscreen action,” said Doug Darrow, senior VP, cinema, Dolby Laboratories. “It is a real paradigm shift from traditional approaches like 5.1, 7.1, and 11.1, where filmmakers had to think about channels and the number and location of speakers.”

Dolby Atmos is already playing in RPX at Regal E-Walk Stadium 13 on 42nd Street in Manhattan and Regal Hacienda Crossings Stadium 20 outside San Francisco. Regal has now added Dolby Atmos in time for the June 14 opening of Man of Steel at these locations: