This Grand Theft Auto V Gameplay Ad Has Been Seen 6 Million Times in Just 24 Hours [The Brief]

This ad for Grand Theft Auto V
has been watched 6 million times in just 24 hours. The new
version of the Rockstar game is back in Southern California. It
launches Sept. 17.

Adtech is in
a bubble poised for collapse, according to Jack Marshall at
Digiday. Key quote: “People think ad tech is hot, but in reality,
there’s been carnage in the market,” said Sundeep Chanana, a
digital media specialist with investment bank Waller Capital.
“For every AppNexus, there are literally 35 or 40 unprofitable
companies out there bleeding cash that just can’t raise more
money or find a buyer. A lot of those guys will disappear, or
you’ll see them gobbled up for prices far below expectations.”

WPP's Mindshare has tapped former
Digitas North America CEO Colin Kinsella as its new CEO/North
America, Ad Age reports. Kinsella succeeds Antony Young, who will
move into global business development. After the Digitas-LBi
merger, Kinsella was replaced by Tony Weisman as CEO of Digitas
North America.

Kia and its in-house ad agency
Innocean have made two ads that are getting attention because
the spokescharacters in them are incredibly annoying. Both
characters address the camera as they walk confidently through
their worlds, proclaiming zen-nonsense aphorisms such as, "I'm a
woman of my time, on time, behind time." (Kia and Innocean have
been going through a bit of a tone-deaf
period, recently.)