“The Dubai of Latin America” is a nickname often used to refer to Panama City. But far below its sparkling skyline of office towers and apartment buildings, streets pocked with potholes make drivers’ daily life rather bumpy and unpleasant.

The initiative has already gotten a reaction from a minister, Ramon Arosemena, who has declared that the Panama City’s holes are the result of years of “neglect and poor practice” in construction.

Telemetro Reporta has dedicated a section of the show to The Tweeting Pothole, a project created in collaboration with ad agency P4 Ogilvy & Mather, also gathering testimonies of citizens tired of the cracks. (This is the same agency that recently used DNA to create posters that shamed litterbugs in Hong Kong.)

“My next car will be a tank,” tweeted one young driver. “My baby is going to be born blurred due to so much shaking,” declared a pregnant woman. “Dampers, arrowhead, wheels… these wholes have broken every piece of my car,” said a cab driver.

“We are trying to use humor and technology to try to solve a problem that is not easy to solve,” Pinky Mon, a Ogilvy & Mather vice president of creative services, told us.

The Tweeting Pothole is also mapping the most damaged streets of the city on a website. Users have reported on Twitter that workers from public works are finding their way to some of the tweeting potholes for quick repairs.

These Bronx natives have been here for years. In the midst of rapid gentrification, they say they are taking control and offering the borough cultural experiences that as youngsters, they had to venture downtown to find.