We help our clients take control of their marketing so they can transform their practices, improve their quality of life, and change more lives. We aren't interested in shortsighted tactics or tricks. We focus on long-term strategies that attract the clients and cases you want. Marketing isn't about website visits or leads, but actual business coming through the door.

People don't want to work with companies; they want to work with people. That is why we don't hire people just based on their experience, but also their personality, drive, and a passion for being a positive influence on the world around them. All our people go through a rigorous hiring process before we bring them on board, and everyone we hire is located here in the good ole USA.

Contrary to popular belief, just building a pretty website isn't going to get you the clients you are looking for. First you need to attract people to your website, then you need to convert them to contact you or get something from you and finally, you need to find ways to sustain brand awareness and retain them as a client of your business.

The legal industry is one of the most competitive industries on the Internet. We have provided successful marketing solutions for every practice area you can think of in every state in the US and internationally. We only work with attorneys who want to work with us in a partnership, and aren't interested in cheap tricks or shortcuts.

We help physicians achieve their dreams each and every day. Our medical web marketing services don't focus on the outdated, dangerous practices of page one obsessions and keyword fixations. Instead, we concentrate on answering the questions that weigh on the minds of your ideal patients. Our focus and partnerships allow us to offer unparalleled medical practice web marketing services.

It doesn't matter what type of business you run, the basic fundamentals of highly effective web marketing are the same: be more creative, more forward-thinking, and more tenacious than your competition. What does this mean for you? It means that you can partner with a website design and marketing company that knows how to thrive in very competitive markets.

Website design is the keystone of Foster Web Marketing's program. We help doctors, attorneys, and other professionals gain the edge they need through effective, high quality, custom websites optimized for search engine results. Let us help you convert visitors into contacts...and contacts into clients.

DSS (Dynamic Self-Syndication) is our powerful, inbound marketing software that will allow you to take your business to the next level. DSS allows you to directly update and manage your site, review performances, leads, reputation, social media, and even manage customer relationships.

Are you ready to collaborate with a dynamic, energetic partner for your marketing? Whether you have your own in-house marketing director and team or if you’re just going it alone, we can work with you on campaigns large and small. Our law firm marketing services plans are custom to meet your needs.

Browse through some of our best website designs to see various features and designs available. Design is driven by high quality content and visible through SEO, so you can also review some of the results our marketing services team has had with our clients in the past.

We are a Premier Google sponsor and have won several design and marketing awards over the years. We pride ourselves in creating top-notch website designs and promoting them through some of the best marketing services you can find online.

"Hands down the BEST web company for my legal website. This is the only web company that does it all to make you better on the web to market your presence and services. I continually recommend them to others!"

Watch and read what law firms, solo attorneys, and doctors say about our website designs, web marketing services, web video services, and customer support. If you prefer, contact us and we’ll arrange for you to speak with one of our clients directly.

"I speak with some lawyers who are not sure they can afford a website with Foster. I tell them they can't afford NOT to invest their money with FWM. It should be first priority with any lawyer's marketing budget."

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How can I use my website's content to build trust with potential clients?

When potential clients search for an attorney or doctor online, they are usually confronted with a problem and confused about whom they can trust. That means that the content you choose to feature on your website—and how that content is presented—can have a big impact when someone needs your help.

Does your content make you seem trustworthy? Are you offering what your potential clients need? Here’s how to make sure the content on your website is ready to make a positive impression.

Trustworthy Online Content Brings Potential Clients Through Your Door

Trust converts. Even Google has urged businesses to pay attention to what motivates potential clients when they search for answers online. If you are looking to establish your credibility and build trust with your online visitors, here are some things your online content should offer:

Helpful answers. Most of your potential clients will find you because they had a question and typed it into a search engine. Think about the most common questions you hear from new clients, and put yourself in your potential clients’ shoes. Create content that provides answers and points readers toward the next step. If you can provide helpful and relevant answers to their questions, then they will be more likely to trust you and turn to you for advice. You’ll also be more likely to show up in search results for people who need your help.

Relevant video. Don’t underestimate the power of video content! This is your chance to let clients know that you are a real human being who is available to them if they need help. Videos can do a lot to show clients what your brand is all about, who you are, and how you can help them solve their problems. With videos, you can get a lot across to viewers in a short amount of time, which is especially great for mobile users.

An idea of what to expect. Many potential clients who are facing legal or medical troubles are anxious about what to expect and how long it might be until they see some resolution. Offering this information up front can go a long way toward making your potential clients feel more comfortable and in control. Let them know what your first meeting might be like. Show photographs of your office and staff. Explain what they might need to bring with them or what they might be expected to do. Explain your payment policies. Let them know what kind of timeline to expect. Being straightforward and transparent with your potential clients from the start helps them feel at home and positions you as a trustworthy professional.

Prompt responses. You need to be quick to respond online because people won’t wait around. Your content pages should load quickly, both on desktop and mobile. If a current event or change in the law is making waves in your community, providing more information and immediate responses to questions can establish you as the authority to turn to with legal problems. If someone reaches out to you after reading your online content, you should be there to answer him. Let people know that you are paying attention and that you are there for them exactly when they need you.

Finishing Touches That Keep Potential Clients Engaged and Coming Back for More

How you present your content matters, too. Make sure that you write with the reader in mind. Make your content easy to scan and understand. Break up “text walls” with headlines and relevant images, and make sure everything looks great on the page. Your most important content should be easy to navigate to from your homepage, and it should also be easy to get to related content on your website. Overall, aim to create a positive user experience on your website that lets your potential clients know that you care about them.

If you’re a DSS user, you’re probably already taking advantage of our sidebar modules that point readers toward relevant content. For example, if someone finds an article on your website about truck accidents, they’ll also see suggestions for related content:

There are also several ways to include in-text links that point readers toward other information on your website that helps clarify or expand on the ideas you’ve presented:

Connecting relevant content on your website helps establish your authority and lets readers know that you have much more to offer.

The more you allay fears, show your human side, and demonstrate your expertise in your online content, the more likely it is that your potential clients will feel at ease and trust in your legitimacy. If you need help writing attorney website content that establishes your credibility, contact our digital content experts for guidance or sign up for a free marketing analysis.