The event was held at FIFA headquarters in Zurich on the eve of International Women's Day on Tuesday, and was meant to establish an "open, honest debate about the future of the women's game and the role of women in sport governance."

King advocated that the new FIFA president Gianni Infantino (elected 10 days ago) take three concrete steps for major FIFA reform including: a commitment that one third of all appointed leaders be women starting now, the appointment of a secretary general with a proven track record of supporting gender equality, and the creation of a team focused on building the commercial strategy for women's football.

"The sky is the limit," King said in reference to building the commercial brand for women’s football, later adding to Infantino, "No pressure, but the world is counting on you."

"We have to develop the commercial side of women's football. We have to put in the necessary resources."– FIFA President Infantino #IWD2016