SEO LEARNING GUIDE FOR BEGINNERS | Part One

You’ve used Google a thousand times, right? What about Yahoo, MSN/Bing? At least hundred times I guess… maybe more! In fact, all have these have something very common: they are search engines that people use to find desired information or websites.

Search engines help users find pages on a particular topic. What they do basically is to index pages and blogs in your databases, and then list them in their results by order of relevance to the search criteria.

Precisely, why they have become great allies in your battle to attract good visits? You’ve probably heard of an acronym very fashionable and also somewhat controversial: Search Engine Optimization or SEO.

There is so much information about SEO in online sources or SEO consultant farms, but not really designed for entrepreneurs and technophobeusers. People who do not get along just fine with the technology, words like “SEO on Page”, “linkbuilding” or “GNP”may sound like Chinese words to them!

Are you a part of this group? You want to learn SEO, even if you have no idea how Google works?

No problem, Best SEO services company Red Maroon is ready to help.Here is the solution for you: SEO LEARNING GUIDE FOR BEGINNERS

Before starting to learn SEO, you must have basic idea about how Google and other search engines works?

How search engines work

The algorithms use search engines are kept under lock and key so that no one knows exactly how it works.

Why so much zeal? To prevent spam.

Spam is damn word for them because it acts just misrepresenting the relevance, sacred to a search engine. If people launch a search, you want to get relevant results, because if not satisfied will quickly go to another search engine.

We now know exactly what factors are most important web positioning. Based on testing and experimentation, people understand how search engines operate hell.

But do not forget that the famous algorithm used by search engines to present results can change from overnight without asking. And as a result, may cause stupefying effects for anyone in search results. Maybe you can have managed to become the number one within a fairly popular search criteria, but suddenly, tomorrow you find yourself in 30th.

By this I mean that search engine results are not at all guaranteed.

Be clear that,your SEO goal must be to try to come up in the top ten results (the first page of results) by all means and you should try to position yourself in the best search engines.

And why it is necessary to come up in the Top 10 results? Here is the reason:

(image needed)

Explanation:

This graph is based on Google searching. Here you can seethat, in case of 94.41% of searches, peopleopen only the first page results! They don’t bother going to the next page to find information!

That’s not all! If your site doesn’t appear within the top 5, you will not be virtually visible to the user and there is 70% possibility that user will not scroll down to see your site!

As you see, people are very selective when looking and, except in very exceptional cases, they will look at the first 5 pages of Google.

Now, let’s have a look at why people usually searches in Google.

Types of Searches

People love searching!

Hence the appeal of Google, which is the major gateway to the information one is looking. Goodbye to the days when you had to wander libraries, dealing with dust, through the pages of a book, one after another in search of valuable information.

It seems far away, but it was not long ago!

Now people want information instantly, in his hands, very fast.Accurate. And achieved by the excellent results that Google delivers in seconds. That is why people choose it.

The searches come in all sizes, shapes and colors, but other search activity can be categorized into three broad categories:

Content: When looking for news, videos, forums, blogs, etc.

Comparative: You’re looking critical comparison of products and prices and the like

Purchase: You want to buy something.

The search terms you enter a user on Google and tell us a lot about what you are trying to find and basically what you have in mind.

Then many users refine their searches, usually by adding more terms to the already done, in order to further cut results, with destinations that they are really relevant.

These searches of more than 2-3 terms are called, in the world of SEO, as long tailor long tail keywords. To give you an idea, I’ll give you an example of a “normal” search, and a long tail:

Standard search: football shirt.

Long tail search: buy football jersey in Madrid.

Learn the difference between these two types of search will help you on your way to position your blog or website and learn to do SEO.

Why?

Because normally, if you know how to find them, long tail searches are easier to position on Google. In other words, it is easier for a search can appear long queue or do SEO for a long tail that for a general.

Search activity during a buying cycle

If at the computer have a consumer decided to acquire something through the web, you will surely be in one of three marked stages: the research phase (? What kind of product I’m looking for), the phase comparison and products (where I can buy the product?), or the buying phase (I know what I want, now give it to me!).

Research phase: the phrase entered in the search would be, for example, “digital photography”, so deciding on a product or a list of candidates.

Phase comparing products and prices: search could be “offers digital cameras”, if the customer is interested in the products of the firm.

Purchase phase: and the search will be much more specific, since the client has fully decided what you want, then would enter e.g.“Sonycyber shot t10 black”.

What is search engine marketing?

Search engine marketing is the technique to use search engines like Google to attract visitors to our blog.

And there are two ways to achieve this:

Search Engine Optimization (SEO):aims to gain position in the natural listings, or as he often called organic listings. They are not others that the results shown in the left column of the page. There is no cost to you when someone clicks on those results, but in return, the SEO requires patience, invest time and be prepared to wait.

Advertising or paid search (SEM):these “sponsored links” are basically results on which the advertiser has control. Companies hire to place their ads on search results pages that match what they are offering. These links are usually right and top of the page. And if you are the advertiser, you must pay each time someone clicks on them, but the good thing is that you define in advance how much you are willing to pay. And the results basically act like an auction, making them appear above those offering pay more.

The truth is that search engine marketing is vital for any business, even if it has online sales platform. And I clarified that there are no exceptions to this rule: everyone should have a strategy to search.

Despite the obviousness of all this, there are still companies that do not pay attention to these issues, nor to the popularity of search engines like Google and Yahoo or Bing mainly second.

Search engines allow you to reach your customers right at the precise moment they are “looking for” something specific. Hence, it is an advertising mode on high precision segmentation, which provides excellent results.

Search engines are extremely popular and are the most widely used of all Internet tool. And among them, the most popular of all, which is certainly Google, has become a gateway to markets.

Google generates multimillion dollar companies that have indexed in their results in these top positions earnings. And Google users probably are your potential customers, if they are no longer your current customers.

You know that if your company does not appear on the first page of organic results, you may need to analyze the possibility of “scale” through payment platforms like I Google Ad words or learn to do SEO really.

But do not panic. If you’re new to all this there is no need to panic, because it is not science. You just decide to start. Just that I try to lend a hand from this blog, so that you understand the opportunity you have and take advantage of some tips.

Now, the moment has finally come! Let’s start SEO Learning!

What is SEO?

Search Engine Optimization (SEO) is nothing but the way to get your products, your services or your brand wins in organic natural positioning on search engines (not in spaces paid advertising), which is achieved using relevant content to attract visitors to your blog.

In other words, “do SEO” is to use different techniques to get your website, blog, article, sales page, e-commerce article or whatever to appear as high as possible in the organic results.

And for this most sites require love and dedication to our friend Google attractive to stay. In short, your blog or your pages should be optimized to be evaluated as important and scale positions in organic listings, which otherwise are free.

SEO itself is divided, in turn, into two groups of techniques:

On Page SEO: the On Page, as its name suggests, refers to everything you can do on your website, blog or shop to improve your rankings in Google. Here come aspects as knowing what keywords to choose, how to structure your website, loading speed of your site, structure your links, etc.

Off Page SEO: Off Page refers to everything that is not strictly dependent on you and who is not “in” your web. Here mainly we talk about the inbound links (number of sites or blogs that link to your content), social cues (shared on Twitter, Facebook, LinkedIn …), etc.

For a result positioned above you have to get the right mix of this SEO on Page and Off Page SEO.

Quiet, if everything still sounds like Mandarin Chinese, I’ll explain the basic terms in this article.

Nazim Ud Daula is the Head of Marketing and Creative Director of Red Maroon. He is a brilliant marketing geek with vast experience in every sector of Digital Marketing. He has already got recognition as a popular writer & thriller novelist. He likes sharing strategies, tactics and proven methods to help you build a business and live the life of your dreams.