YouTube Beats Fox for Video Market Share, Rupert Weeps

Shocking news: Google's YouTube is the top destination for online video content. Videos produced by the online search engine and its holdings account for 31.3 percent of the 9.5 billion videos consumed on the Web in November 2007, according...

Shocking news: Google's YouTube is the top destination for online video content.

Videos produced by the online search engine and its holdings account for 31.3 percent of the 9.5 billion videos consumed on the Web in November 2007, according to data from comScore. That's up from 28.3 percent in September.

Approximately 29.5 million people watched 2.9 billion videos on YouTube in November, according to comScore.

Coming in a distant second is Fox Interactive Media, which produces videos for MySpaceTV, among others. Fox had 4.4 percent market share in November, up slightly from 4.2 percent in September. MySpace.com attracted 43.2 million people, who watched 389 million videos during the month.

Rounding out the top five are video sites from Yahoo!, Viacom Digital, and Time Warner, according to comScore.

Redtube.com topped the list with nearly 5 million hits during its December debut. Another adult site, youporn.com, landed in the number four spot, while video site Veoh.com came in at number nine. Also making the list were LinkedIn and StumbleUpon.

Among those sites that lost the most amount of traffic in 2007 were vonage.com, xanga.com, netscape.com and eonline.com, according to Compete.

Chloe Albanesius has been with PCMag.com since April 2007, most recently as Executive Editor for News and Features. Prior to that, she worked for a year covering financial IT on Wall Street for Incisive Media. From 2002 to 2005, Chloe covered technology policy for The National Journal's Technology Daily in Washington, DC. She has held internships at NBC's Meet the Press, washingtonpost.com, the Tate Gallery press office in London, Roll Call, and Congressional Quarterly. She graduated with a bachelor's degree in journalism from American University...
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