We've been sent this as an antitode to the seemingly unstoppable growth of #Newisham - the hipster-led reimagining of Lewisham town centre, which has given birth to #ModelMarket and, um, that's all so far.

However, we're not convinced this video is the opposite of that. Arch re-appropriation of pop-cultural icons is the essence of hipster culture and what is McDonald's if not the people's street food?