Knowledge Base Articles

If you are a small business owner, you understand how difficult
it can be to stay visible in the marketplace. To move from "survive" to
"thrive," you need an unforgettable marketing strategy. Printing your
company's information on offices supplies and apparel is a smart and
affordable way to impress consumers.
But have you ever considered advertising yourself on athletic gear?
Maybe
you should, especially if you really consider just how many people are
invested in the watching and playing of sports. Do you have a customer
who enjoys playing golf on the weekends? Why not give him a golf shoe
bag at your next meeting? Is your coworker in a soccer league? A
personalized soccer ball would speak right to her heart.
Does your
potential client hold World Series Tickets? At the end of your meeting,
present him with a gift that not only piques his interest, but also
leaves behind a favorable impression - the gift of custom baseballs.

Many businesses have used different marketing techniques to
communicate their message through different means of communication
channels over the years. These methodologies were costly and time
consuming. Then businesses realized that they can make it by investing
less money as compared to other marketing campaigns. They decided to use
such common things like pens, pen stands, markers, energy drinks,
Pedometers, sweets, balloons, bottle openers, briefcases, whistles,
badges, key rings, footballs, compasses, Jackets, T-shirts, blankets,
sim card products and even DVD players.
The main idea behind this
method is to print your message onto some promotional item and give away
to your target audience and prospects. This technique would not create a
well being of your company but it will advertise your brand name at the
same time. Just think of a pen stand which you gave away to one of your
prospect. This pen stand on his table would advertise your pr

If you're an eBay trader or online vendor, you're using a
wholesale dropship supplier to get products to customers and you're
losing long-time customers then you need to ask yourself the following
question...
Am I giving my customers enough bang for their buck?
"But why this question and why is it just targeted at vendors and traders who use a dropship company to handle logistics?" I hear you ask.
Adding
value to products in some way, be it through services or additional
products, is a good idea for anybody selling anything online but it is
essential for those who use a wholesale dropship company to get their
goods to their customers.
This is the only way they can truthfully
say they are treating their customers well while, at the same time,
making sure that they will have customers that remain loyal to them.
Besides
all the other eBay traders and online sellers who would just love to
take your customers there's

Many pharmaceutical companies in China are hoping to pass major
international certifications, such as certifications from the WHO, EU
and Australia. "It is likely that 20 pharmaceutical companies can obtain
international certifications this year," said Mr Yu Mingde, a
vice-director of China Pharmaceutical Enterprises Management
Association.
Temptation from the outside
2007 was
another record year for China's western medicine export value, up 56% to
US$784 million. However, most medicines that went to big markets such
as Japan, Korea and Australia were products from foreign companies in
China, mainly in the form of export processing trades. Products made by
domestic Chinese companies were exported to low end markets such as
Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak
at proprietary R&D, most of their products are generic copycat
drugs.
Yu revealed that "the big three markets of EU, US and Japan

The global financial crisis has affected many sectors of society
including the major companies. Due to a bad economy, a lot of people and
organizations have started cost cutting in as many ways as they can.
The good news is that companies that don't want to spend so much on
advertising but would like to be widely promoted can turn to wholesale
promotional gifts.
Through these promotional gift items, a company
can make people aware of its existence as well as the products or
services it offers. Many companies around the world have acknowledged
the importance of these products as an effective yet cost effective
advertising strategy. These promotional items are best bought in bulk or
wholesale to avail the buyer of a much lower price compared to ordering
them by retail.
Promotional gifts are great incentives for sales
people who reach their quota or for loyal customers. These corporate
giveaways are perfect during special events and occas