PORTLAND, Ore., Feb. 22, 2013 /PRNewswire/ -- The health care landscape continues to evolve as employers, insurers and providers look for ways to educate consumers about their health care choices, and empower them to make informed medical decisions. As a featured speaker at the 6th Annual Consumer-Directed Healthcare Forum, Scott Decker, President of Consumer Transparency at Cambia Health Solutions, will discuss how transparency capabilities and strategies are driving consumer awareness and behavior change, turning patients into informed healthcare shoppers. He joins an impressive docket of reputable speakers from the health care industry, including Cigna, Aetna and WageWorks.

"Cambia has seen firsthand the value employers get when they give patients information to make independent and informed healthcare decisions," said Decker. "That's why we are building on our experience and expertise to develop the next generation of healthcare transparency solutions for insurers under our HealthSparq brand. We look forward to engaging with conference participants to demonstrate how simple, employee-driven transparency solutions can help to improve the quality, cost and overall care their employees are receiving."

Learn more about transparency in health care. Scott Decker is available for interviews at the conference:

Cambia Health Solutions is a nonprofit total health solutions company based in the Pacific Northwest/Intermountain region, serving consumers and communities for nearly 100 years. Cambia companies provide a wide range of products and services, including healthcare information technology and software development, retail healthcare, health insurance plans that carry the Blue Cross and Blue Shield brand, life insurance, pharmacy benefit management, consumer engagement and wellness. For more information, please visit www.cambiahealthsolutions.com.

About HealthSparq

HealthSparq develops integrated healthcare transparency software-as-a-service solutions that leverage patient claims, cost and treatment data linked together with community reviews and discussions to empower patients, providers and insurers to make smart, informed decisions. HealthSparq is a member of the Cambia Health Solutions family of companies in Portland, Oregon. To learn more, visit www.HealthSparq.com.