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Jay M. Klein is the CEO of Action Candy Company, which has developed and brought to market several lines of specialty chewing gum, including the leading brand of naturally-flavoured, aspartame-free gum, PUR.

Klein is also the founder of Drivertise International Inc.,a marketing and advertising firm specializing in the production and installation of large format specialty graphics.

A member of the Board of Governors at Mount Sinai Hospital in Toronto, the UJC Cabinet and a recognized member of the Young Leadership Committee of the Pediatric Oncology Group of Ontario (POGO), Klein also spends much of his time volunteering.

Indirectly, I freshen peoples breath! Well, actually I am the Founder and President of PUR Gum. We make the #1 selling aspartame-free gum in Canada, and now are starting to KICK ASPARTAME in the US Market.

How long have you worked with rock-it promotions?

I have worked with rock-it for two months so far, and I have a feeling it is just a start of long term relationship. Based on the results, I feel like we have been working together for years. Not only is the whole team at rock-it beautiful, they also have created a great buzz for PUR.

What do you love most about your job?

I love that we have created a product that benefits consumers looking to eliminate aspartame from their diets. I love that we are gluten and nut-free, so people with allergies can enjoy chewing gum, and lastly, I love that at any given time, there are tens of thousands of packs of PUR Gum in people’s purses, cars, and jackets.

What do you like the least about your profession/industry?

I wish we could be in more places at once. We see such great results in the markets we introduce PUR Gum to, we just want to be everywhere instantly. I need to get a conference call with Doc, from Back to the Future, and Willy Wonka, to see if they can combine the Time Machine with the Wonkavator. I think that would help us out.

What’s your next big goal?

We are about to launch our fourth flavour, which is called EXCITEMINT. But our next corporate goal is to open our 5000th account. We are on our way!

Why is PR important to you (and what you do professionally)?

PR is important to us because we get an unfiltered and unbiased response from the journalist. I think consumers like this as opposed to advertising.

A little more from the fourth floor:
Website: www.today.com
Designer: Culturata.
Store: Anywhere that sells running shoes.
Book: Harry Potter series.
Snack: Celery and Granny Smith Apples with a slight red blemish on them.
Season: Golf Season.
Sexy: Profits.
Inspiration: My Mom.
Drink: Grey Goose on the rocks with a lime.
Motto in two words: BLE – BEST LIFE EVER.
Idea of perfect happiness: Sharing what you have with the people you love.
Indulgence: Running Shoes.
Greatest achievement: I’m still working on it!