07 September 2017

Slovakia / Romania JLR Comparison : 2010-16

Two countries in the central part of Europe, formerly behind the Iron Curtain with one part of the old Czechoslovakia. Car sales are not dissimilar, an average of 78,500 for Slovakia and 91,000 for Romania. However, for JLR one is bigger and growing faster than the other.

Slovakia: Jaguar averages 16.3% of JLR sales, the company taking 0.40% of all sales. There is a solidness about the numbers but the growth has been slow. The penetration is not that great. Will a new car plant being built in the country change that. I assume so but maybe not by that much.

Slovakia

78,475

Yr

LR

Jag

JLR

% Jag

10

175

50

225

22.2

11

202

54

256

21.1

12

266

45

311

14.5

13

279

33

312

10.6

14

279

29

308

9.4

15

276

28

304

9.2

16

348

117

465

25.2

Tot

1,825

356

2,181

16.3

%

0.33

0.06

0.40

Romania: This is Land Rover country with 90% of JLR sales and a strong 0.82% of total registrations. JLR is over twice as successful here than Slovakia.

Romania

91,125

Yr

LR

Jag

JLR

% Jag

10

285

31

316

9.8

11

400

37

437

8.5

12

697

97

794

12.2

13

766

63

829

7.6

14

851

56

907

6.2

15

1,089

72

1,161

6.2

16

1,157

198

1,355

14.6

Tot

5,245

554

5,799

9.6

%

0.82

0.09

0.91

Summary: JLR enjoys more success in Romania and the gap has been widening.