2004 DIMA Innovative Digital Product Award

PMA
2004: DIMA, the Digital Imaging Marketing Association have announced
the winner of the 2004 Innovative Digital Product Award. This year the
award went to Picasa's Hello, an instant photo sharing application that
enables users to share images securely over a peer-to-peer network and
chat about them in real time. Last year the honor went to the company's
flagship photo organizing software, Picasa.

Picasa, Inc.(TM), the leading developer of software which enables photographers
to effortlessly organize, manage and share digital photos, has been awarded
the prestigious 2004 "DIMA Innovative Digital Product Award"
for the second consecutive year. This year the award went to Picasa's
Hello, an instant photo sharing application that enables users to share
images securely over a peer-to-peer network and chat about them in real
time. Last year the honor went to the company's flagship photo organizing
software, Picasa.

Hello was among only ten products chosen out of the hundreds on display
at the PMA 2004 Show, the photo industry's premier trade show held in
Las Vegas February 12-15. Winners were determined by digital imaging industry
editors and writers based on the utilization of new technologies and/or
applications in such a way as to make it either unique or the first of
its kind. The high quality products must show themselves to be an influence
on the future of digital imaging.

"We are thrilled to once again be recognized by the digital imaging
experts at DIMA for developing technology that is transforming digital
imaging," said Lars Perkins, CEO of Picasa. "Since launching
Hello in October, we have been overwhelmed by the response to the program
and are excited to already have more than 150,000 registered users of
Hello. These people are now enjoying how simple it is to send lots of
pictures to their family and friends without the need to attach files
or upload to web sites. We are more convinced than ever that Hello is
the future of picture sharing."

Hello is offered as a free download at www.hello.com and can be used
with or without Picasa, the company's award-winning digital photo organizing
software. For consumers who have Picasa, Hello is automatically integrated,
allowing one-click photo sharing. Users can see which pictures their friend
is viewing and can chat about them in real-time. Hello makes it simple
to share single photos or hundreds at a time without the need for attachments
or uploading to Web sites. Consumers who do not have Picasa can use Windows
Explorer to select pictures to share. Any pictures received via Hello
are automatically organized and stored in a Picasa album, organized by
the sender's name. To print high-quality prints at home, Hello automatically
retrieves the high-resolution version of a picture from the sender, eliminating
the need to send email requests back and forth.

Picasa has been used by hundreds of thousands of people to organize their
digital photo collection. Picasa users do not have to manually organize
their digital photos; upon installation all images on the hard drive are
automatically organized into albums, and new images are automatically
added as they are saved to a user's hard drive. Picasa allows its users
to browse quickly through the entire collection of photos on their PC
by displaying thumbnails of each image. Advanced features include: cropping,
rotation, red-eye removal, keyword search, slideshow (with music), photo
timeline display, and exportation to TiVo. Consumers can purchase Picasa
for $29.00 or download a free 15-day trial at: www.picasa.net.