A trademark is a distinctive sign, symbol or expression used to identify the products or services of a company from those of another. It guarantees the genuineness of the product of service, and gives its holder the legal rights to avoid their trademark’s unauthorized use.

It helps to discourage other people from using the trademark unlawfully.

Trademarks allow your business to effectively utilize the social media and make your customers find you easily.

If anyone uses your registered trademark, he/she will be presumed to be a willful infringer, and registering a trademark confers the ability to recover monetary damages as a result of the infringement.

If you don’t register your trademark and someone else registers a trademark very similar to yours, you’ll have to change its name and spend a lot of money changing advertising. It’s also possible that you lose customers.

The approximate time from application to registration (for a prosecution without an opposition) is 14 to 18 months.

An application is published for opposition purposes after formal examination of the application. The opposition period begins the day after the publication of the application and ends 30 days after publication of the application.