Bundling insurance products with one company - and scoring cheaper premiums as a reward - isn't a new concept. But according to a recent study by J.D. Power and Associates, not only is bundling still popular among consumers, it also results in higher customer satisfaction.

Feb. 6, 2013
11:15 a.m.

Bundling insurance products with one company - and scoring cheaper premiums as a reward - isn't a new concept. But according to a recent study by J.D. Power and Associates, not only is bundling still popular among consumers, it also results in higher customer satisfaction.

The study found that nearly 60 percent of customers bundle auto and homeowners policies with the same insurer. When customers need additional products - such as motorcycle, boat and life insurance - 77 percent of them choose to bundle. The study notes that insurance bundlers also tend to be more satisfied with their insurers overall, not just with the premium discounts they're getting.

Charles Valinotti, head of Underwriting & Product with insurer QBE, has these suggestions to get the biggest bang out of your insurance bundle:

- Take a look at all your insurance policies. If they're not with the same insurance company, you could be losing as much as 25 percent in bundling discounts on each car, as well as on your homeowners policy. Think about including your life insurance, as well, which could result in another 2 to 5 percent in savings.

- Consider adding an umbrella policy. If you own your home, an umbrella policy gives you extra liability protection on your home and car, and might earn you even more discounts to your homeowners and auto insurance.

- Research options for renters. If you don't own your home, bundling may still be an option. Look into bundling a renters policy with your car insurance, which might result in as much as a 20 percent discount on your auto coverage. Because renters insurance is inexpensive, it may almost pay for itself by savings through bundling.

- Investigate bundling with business policies. If you have a business, find out whether bundling your business policies will qualify you for discounts on your personal insurance.