Athletics News

South Carolina Launches New Social Rewards ProgramFans earn points for their social media activity.

Gamecock Social Rewards

Oct. 11, 2012

South Carolina Athletics has launched a new social media fan engagement program where South Carolina fans can show their support for the Gamecocks through a combination of in-game social media campaigns, engaging teams on social networks and earning rewards through our new Gamecock Social Rewards program.

Developed in partnership with Lodestone Sports, a leader in social media programs for college sports, fans receive points for participating in social media activities such as `liking' Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a YouTube video, checking in on Foursquare or Facebook, or scanning student cards at events. Fans may also gain points by taking polls, signing up for promotions, printing coupons and more on the South Carolina Athletics Facebook Page.

The program tracks overall point leaders and student leaders. The student portion of the program incorporates our Gamecock Student Rewards program so students earn points for their activity in social media along with attending events. In addition fans may sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. South Carolina hopes to create unique experiences and promotions for each team, drive awareness and reward their super fans.

There will be grand prizes, giveaways and special fan experiences South Carolina Athletics supporters may earn through their social media activity.

Mark Drosos, President of Lodestone Sports, commented, "We are proud to have such a fantastic program like South Carolina Athletics as a partner. Their commitment to social media will prove to create an even stronger bond between the school and their fans while creating new relationships with local sports fans."

This is just the beginning as South Carolina Athletics will be adding new social platforms, additional ways to earn points, and engage with teams and friends before, during and after games.