I hope you enjoyed my email last night with Flash Sale tips. If you missed it, you can check out the details here!

Today, I’m sharing with you the exact email sequence I’d send if I was going to run a 24-hour flash sale

Email 1: Teaser day before the sale, tell your audience to watch out for it

Email 2: Straightforward email - announce the sale, who it’s for, what challenge it solves, and what’s included

Email 3: A Heartfelt story with a call to action to buy

Email 4: 2 sentences… Ask the reader if she still wants help on the challenge you’re solving, and if she hasn’t bought yet, invite her to reply with her question or hesitation (make sure you send this at a time when you can check your inbox after for replies)

Email 5: 1-2 hours before close - the last call to buy!

If you want to extend this sale to a longer period, add additional emails between emails 3 and 4. These additional emails can include case studies, testimonials, or stories!

SUPERCHARGERS

If you want to supercharge your sale, you can add in the following:

Social media posts to go along with the emails (make it easy, leverage similar copy)