It’s not necessary for those seeking a common victualler’s license to come before the Amherst Select Board, but the board invites them to provide the opportunity to tell the community about their new business.

But neither is it customary for a new licensee to get applause. But that’s what happened at a recent board meeting after Chenghui Zheng, manager of the new Oriental Flavor restaurant introduced himself and explained that his restaurant would be serving “a very nutritional” Chinese breakfast at his 25 S. Pleasant St. eatery.

He apologized for his English but Select Board chair Stephanie J. O’Keeffe told him that his English “is better than our Chinese.” When the license was granted and Zheng put his together and nodded at the board, the audience started applauding and he bowed.

“That’s unusual,” board member Alisa V. Brewer said.

O’Keeffe said. “Common victualler’s licenses never get applause I have to say.”