Following the SEO industry

How SEO Reseller Programs are Winning

In the world of SEO, there is perhaps nothing as startling as seeing that your website has suffered a penalty from Google. Because the industry is constantly shifting, something that had no effect last year could become damaging in a matter of weeks. To make matters worse, Google is famously secretive about the changes they make to their algorithms, meaning that your only guidance in these matters is usually speculation and guesswork. As a result, the best thing you can do to protect your website is to try to stay on your best behavior from the start by earning high-quality links, generating great content and more. White label SEO resellers know this better than anyone in the industry.

If you receive a penalty from Google’s Penguin algorithm, however, it may be possible to fix the problem and recover fairly quickly. Designed to decrease the rankings of sites that use manipulative SEO techniques by prioritizing high quality links, recent updates to Penguin seem to offer website owners a few chances to redeem themselves. This raised several questions about the importance of links, but one in particular caught many people’s attention: namely, is building quality backlinks enough to remove a Google penalty? SEO reseller programs have been adapting to make sure they are in-line with the new google guidelines.

High Quality Links and Penalties

To remove a penalty, Google needs to see that a website is demonstrating trustworthiness and merit. Links are obviously a great sign of this, but it usually isn’t enough to simply build better connections. An SEO reseller company can really help you here. Shop for an agency or white label SEO reseller who has this specialty. They know that your website needs to improve overall in order to remove the penalty. Fortunately, according to John Mueller, Google’s Webmaster Trends Analyst, algorithms will take high quality links into account if other significant improvements are being made.

However, this raises other questions about the technical process of removing a Penguin penalty, especially since Penguin made it possible to remove toxic backlinks. Given these changes, should websites remove the detrimental links or simply attempt to overwhelm them with new, high quality links? After much discussion and debate, experts seem to agree that this depends on the situation. For example, if a site has only a small number of toxic links, it is more effective to focus on adding new, reputable links. In contrast, sites with a high percentage of toxic links are better off trying to disavow the bad connections. Unfortunately, this might not work in all cases: some SEO reseller agencies have reported handling websites with so many bad links that the site had to be abandoned.

Penguin and You

While SEO is a notoriously uncertain field, most experts agree that success is possible as long as webmasters learn discretion. Deciding whether to disavow or ignore toxic links isn’t always easy, but by making effective decisions, you can begin to demonstrate that your website is trustworthy and high quality. In the end, however, the worst thing you can do is not make a bad choice, but make no choice at all: trying to fix problems with your website is the first and best step to removing a Penguin penalty.