Saturday, December 15, 2018

Is the Chain Restaurant Business Model Broken?

Foodservice Solutions®Grocerant
Guru®, Steven
Johnson asks “do consumers want more home-cooked Meals in 2019 than they bought
in 2018 and 2017?If so just what does
that mean for chain restaurant sales?

Well one online grocery store Peapod, found that Millennials were
particularly interested in whipping up meals at home in a new Peapod, found more than
three-quarters (77 percent) of respondents to a recent survey said that they'd
rather eat a homemade meal than go out for dinner. What's more, they're
planning to make good on this in the new year: 43 percent intend to cook more
in 2019 – the number rising to 59 percent for Millennials. The report also
found that in/for 2019:

1.Reasons
for cooking at home include cost savings (77 percent),

2.Eating
healthier (51 percent)

3.Family
time (41 percent overall,

4.48 percent
for Millennials).

5.The
weekdays are the top times to cook at home, Wednesday being the top day to cook
from scratch (75 percent) or using meal kits (51 percent).

Keeping it simple will be important for
Americans, with 47 percent of all adults surveyed wishing to take
advantage of at least one of the following: click-and-collect (27
percent), home delivery (26 percent) and/or meal kit delivery (20
percent).

Men are more interested than women in using a
meal kit (23 percent versus 18 percent), as are Millennials compared
with Baby Boomers (60 percent verus 31 percent).

Millennials show far more interest than
Boomers in creating weekly meal plans (51 percent versus 16 percent),
cooking with kids (39 percent versus 9 percent) and using home delivery
(29 percent versus 10 percent). It's likely that having children leads to
all three of these being more important to Millennials than to the Boomer
generation.