A sustainable future

Our vision is to create a business where natural foods are sustainably grown, baked and blended

At Jordans Dorset Ryvita, we have a strong heritage of making whole grain foods and working with farmers to protect the countryside. Ever since our brands first came together, we have continued to act on these values.

We believe that natural foods that have been lightly processed are generally better for you – as they tend to be higher in fibre, vitamins and minerals. They also taste great too!

We have called our overall sustainability strategy 'Good Food'. Our vision is to create a business in which natural food is grown, baked and blended in a sustainable way; taking care to protect the natural environment, as well as the people who work on it.

There are currently four areas of focus within our 'Good Food' strategy:

Nutrition & Health

Nutrition & Health

We will make and sell more holistically healthy foods by continuing to use naturally wholesome ingredients that have been minimally processed. All our products have been assessed against a credible nutritional profiling model with the goal of increasing the amount of natural fibre, whole grains, fruits, nuts and seeds they contain at the same time as reducing added fat, sugar and salt.

All our products are made with whole grain cereals and are already high in fibre. However, we remain focused on improving our recipes wherever possible. We removed all salt from Jordans breakfast cereals in 2009 and have cut the added sugar in Jordans Country Crisp and Crunchy Oat Granola by an average of 12% since 2014.

Cereal Supply Chain

Cereal Supply Chain

We will build on the work we have undertaken over many years with our cereal farmers to improve the environmental quality and commercial sustainability of the farms that supply our grain to increase their long-term efficiency and sustain farmland biodiversity, while reducing negative impacts such as greenhouse gas emissions.

By working collaboratively with British farmers over many years, we have helped to significantly increase wildlife biodiversity on their land and increase yield efficiency – meaning that less land is needed to grow the cereals we need.

Manufacturing & Operations

Manufacturing & Operations

We will commit to significantly reducing our impact on local operating environments as part of a journey towards substantially reducing our operational environmental footprint.

We have set targets for the reduction of greenhouse gas emissions, waste and water and actively monitor progress. We send zero waste to landfill and operate Environmental Management Systems across all our sites, through which we monitor our ongoing environmental performance.

International Supply Chains

International Supply Chains

We commit to embedding the principles of sound ethical and environmental management practice into our supply chains. All direct material suppliers will have been thoroughly assessed for their compliance with our Code of Conduct, which is based upon the Ethical Trading Initiative base code. We will also work with them to ensure the fair treatment of workers, as well as the protection for the wider environment in which our ingredients are grown. Our direct and raw material suppliers are required to register on the Sedex database through which we assess social conditions in the manufacturing facilities that supply us. We also operate an ethical audit programme to validate this data and engage directly with our key suppliers to monitor and raise standards in high risk supply chains. All our products are GM free and we are members of the Roundtable on Sustainable Palm Oil, using only RSPO
Certified Sustainable palm oil in our products.

“By working collaboratively with British farmers over many years, we have helped to significantly increase wildlife biodiversity on their land”

We have won two major awards for our commitment to supporting the British countryside and cutting our water use, and have been acknowledged in many others, including being shortlisted for the Guardian Sustainable Business Award for Biodiversity.