Potomac) is a census-designated place in Montgomery County, Maryland, United States, named for the nearby Potomac River. In 2013, CNNMoney listed Potomac as the most affluent town in all the United States based on median household income. Potomac is also the seventh most top-educated American small town according to Forbes. Bloomberg Businessweek labeled Potomac as the twenty-ninth richest zip code in the United States in 2011, stating that it had the largest population of any U.S. town with a median income of more than $240,000. In 2012, The Higley Elite 100 published a list of highest-income neighborhoods by mean household income, which included four neighborhoods in Potomac; one of these neighborhoods, "Carderock-The Palisades" was ranked the highest-income neighborhood in the United States, followed by "Beverly Hills-North of Sunset" in Beverly Hills, CA, and "Swinks Mill-Dominion Reserve" of McLean, VA.