HBA Global announced that Dan Brestle, one of the industry’s most respected champions and brand builders, will deliver a keynote speech at 9 AM on Tuesday, June 28, 2011, in the Special Events Hall of the Javits Center in New York. Brestle is chairman of the board for the Personal Care Products Council (PCPC) and retired from the Estée Lauder Companies after more than 30 years in top leadership positions and presiding over its well-known portfolio of brands.

In his speech, Brestle will pay tribute to the industry’s diverse founding icons, and will provide insight on the similarities between them and the challenges they faced and overcame. He will also provide a high level view of the opportunities that exist today and the issues that brands may confront, including government regulation and the complexities in global business and digital communications.

“Brand building and globalization are on the minds of many in the industry, and we are delighted to have someone with such deep roots in the business give such an important talk," said said Jill Birkett, brand director, HBA Beauty & Wellness. "Dan Brestle’s keynote will provide inspiration and food for thought as attendees kick-off their HBA experience.”

During his distinguished tenure at the Estée Lauder Companies, Brestle held numerous positions, including COO where he was responsible for the company’s global operations and R&D, and presided over several prestigious and iconic brands, including Estée Lauder, Clinique and Prescriptives.

Since February 2002, Brestle has served on the Board at the Personal Care Products Council, the national trade association representing the global cosmetic and personal care products industry.

In addition to the Keynote Presentation, HBA’s Beauty Week will feature an extensive educational program addressing a wide range of marketing, product development, international business, skin care and sustainability topics. Programming and event highlights include the three day Marketing & Technical Tracks, the two-day International and Green Tracks and the new Skin Care Track with the latest on anti-aging and skin health developments.

A new destination spot on the show floor will be the Trend Zone, featuring the HBA New Products Innovation Showcase with the latest from exhibitors and the Innovating Trends Showcase by Mintel. Also part of The Trend Zone, the Trend Spot theater features daily make-up demonstrations by celebrity make-up artist and beauty entrepreneur, Eve Pearl, and trend reports on color, fashion and more from forecasters such as Pantone and The Doneger Group.