If you have not yet read the #1 bestselling book about Twitter by Mark W. Schaefer, called The Tao of Twitter, we highly recommend it. We have shared how Twitter can help you get more business as well as explained Mark's three essential components to achieving Tao:

Targeted connections

Meaningful content

Authentic helpfulness

We have gone in depth on Mark's concept of providing authentic helpfulness. Now we will explore how to attract the right Twitter followers (targeted connections) to find your tribe.

Start following people, companies, and brands you already know using the search box

Look at Who To Follow (Twitter makes recommendations based on who you are already following)

Mine Twitter lists which are categorized by special interest or geographic location

Use Twellow an exhaustive directory of Twitter members by every category, industry, interest, and city

Add yourself to up to ten special-interest categories to make it easy for people to find your B&B

Search for related businesses by relevant hashtags

Look through other social media accounts

Go hyperlocal to find real time tweets within a few miles of where you are

Find by "prominence" at WeFollow a user-generated directory

Join Twitter chats--regularly scheduled online meetings based on special interests

#Discover to find friends, popular accounts, or activity

Add your Twitter handle to your business cards and email signature

Consistently tweet quality content to provide value

Make tweetable moments in presentations

Live tweet an industry event hashtag

Hold a contest to get new people to follow you and retweet your contest to other potential connections

Bed and breakfast owners and innkeepers will be well on their way to building a relevant and targeted community. Let Bed and Breakfast Blogging write search-engine friendly blogs and give you an active presence on social media so your rooms are consistently booked.

Kristi Dement

Tapping into her love of hospitality & accommodations, as well as her talent for marketing, Kristi started Bed and Breakfast Blogging in November of 2013. She loves helping owners of B&B inns & other properties become more effective with their marketing. She is a member of the Association of Lodging Professionals.