Bob Brotchie, a Cambridge, England paramedic came up with the idea and started a promotional campaign in England in 2005. This powerful idea is now being heavily promoted in Waterford Michigan and in other countries. Rescue workers all know of how many times they are unable to find a wallet or purse on an accident victim, yet they are seldom without their cell phone.

There are national and worldwide disaster databases, but participation can cost up to two hundred dollars a year. 'ICE' is free to the 276 million cell phone users in the U.S.

It is easy and just takes a few minutes to designate some ICE contacts in your cell phone. Remember to keep the listings current.