Many organizations recognize the value of maintaining their own blog. Eighty-five percent of businesses rated their company blogs as “useful,” “important,” or “critical” while 27% rated their company blog as “critical” to their business, according to this HubSpot study.

Any organization, no matter its sector, often focuses most of its communications attention on external audiences. It’s not surprising, since many key constituencies, whether client or otherwise, tend to be outside of the organization. However, far too often companies see communications efforts as zero sum. With such an outward focus, it’s easy to lose site of internal audiences. Internal communications — which can really be considered internal marketing and PR campaigns — are critical for the success of all organizations.

Content marketing has been a hot topic among marketing and communications professionals for years. In fact, a recent survey found that over 70% of marketers plan to increase spending on content marketing (including both B2B and B2C marketers). But what exactly is content marketing?

According to an article posted by The Lincolnite, we digest the data equivalent of 174 newspapers per day. What this means is that the information you want to communicate, in order for it to be remembered, has to stand out from the rest in this age of information overload. In order to effectively communicate data, infographics are a dynamic resource that can help push your information to the forefront of a client’s mind.

For years, when working on a real estate or transportation project, the developer or public entity leading the project was often seen front-and-center. This is still the case in many developments, but increasingly the architect, engineering firm, or construction company is finding itself in the public spotlight. Those types of firms have not traditionally invested in community relations programs. As players behind the scenes, they weren’t called on for significant interaction with the public and key other constituencies. All of that has changed in the wake of the Great Recession and the return of large-scale public projects, especially in the transportation sector. As A/C/E firms become more central players — and often pointed at as the scapegoat when a projects takes a bad turn — community relations and external communications should take greater priority.