The U.S. Open, the final grand slam major tournament of the year, is historically the highest attended and arguably most coveted event in professional tennis. And this year, the stakes have only gotten higher, with the tournament offering the richest purse in tennis history, a whopping $46.3 million in total prize compensation! The U.S. Open provides a huge platform for eco-friendly brands and … [Read more...]

The U.S. Open® has turned Flushing Meadows, Queens into a epicenter of athletes, celebrities and fans. Scarborough examined U.S. Open Fans, defined as adults ages 18+ who watched the U.S. Open tennis games in the past 12 months. This group makes up 12 percent of the U.S. population with the most living in Florida and New York (see chart below). Also, they are 61 percent more likely than the … [Read more...]

Tennis fans have a reputation as affluent consumers, and deservedly so. But tennis fans in New York are just a little different. With the 2012 U.S. Open underway, Scarborough Sports Marketing takes a look at this unique group of attendees.
From a demographic perspective, it’s tough to beat U.S. Open attendees. They have a median household income of $115,800, as compared to $69,300 for all New … [Read more...]

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