Content Mapping for Content Marketing

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How would you describe Marketing's pipeline generation efforts in your company?

How Can Marketing Create Pipeline Opportunities?Leads from events and advertisingLot's of contacts, few qualified leadsWell qualified leads but low conversion ratesAwesome!

Content Mapping for Content Marketing

Sure, you need content. But how do you use it strategically to support your demand generation efforts?

Download this data-rich infographic for the latest thinking on content mapping—and how to directly tie content to your prospects and sales cycle. For example, did you know five articles on one topic are far more valuable than five articles on different topics?

Download the infographic to learn more. You’ll refer to it again and again when planning and executing your content strategy.