An overview of mailing list service providers

- [Narrator] Here's a list of email…service providers to investigate.…Each has their pros and cons,…so it's best to check every one out thoroughly…before you commit.…Since most of them also have free 30-day trials,…you can try before you buy to see if a particular service…is what you're looking for.…All of them have a nice selection of professional-looking…email templates, but how they're customized…is slightly different, so be sure to check that out.…Of course, if you already have a web designer…working for you that can design a good looking…HTML newsletter, templates won't matter as much to you…as the other features.…

These are only just a sampling…of the popular ESPs available.…And you can also find the number of email list review sites…that will give you a ranking and allow you…to easily compare services.…When using a review site,…remember that even if you compare ESP features carefully,…the best way to really find out which one…will serve your needs is to use it for a bit first…with the free trial that they all offer.…

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Released

3/30/2017

Any artist, band, producer, or recording engineer trying to promote their work has a wide variety of social media outlets to choose from. That said, learning all of the related tools and best practices can be daunting and time-consuming. In this course, Bobby Owsinski shares helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base. Bobby shares strategies for marketing with your website, blog, and mailing list, and explains how to optimize your presence on key social media platforms—Facebook, YouTube, Twitter, LinkedIn, and Instagram—to promote your work. He provides an overview of the social networks, shares tips for developing your brand, and goes into the overall qualities of a strong social media strategy.