Rajat Tyagi

One of the massive algorithm updates in local searches has been noticed by the local SEO experts, which is popularly called as ‘Possum’. Among the number of updates that has been witnessed in the year of 2016, many consider Possum update as one of the biggest updates. Some even declare that nobody has noticed such […]

Google has removed 3rd-Party Pixels and cookies from YouTube, which may hit today’s video marketing industry. Google has brought a significant change in the way of tracking the videos on YouTube. Google has announced that they are removing Third-Party Pixels from YouTube and replacing it with a cloud-based measurement system named Google Ads Data Hub. This […]

Google Maps has come up with the real-time look for iOS to show how busy a location/place is at the moment. Google Maps is back with its real-time look. But, this time it is especially for iOS app. Google has always been and will be there to navigate the seasonal stress. This has again been […]

It is of no use if you cannot measure the results of a marketing campaign. So, stats and facts are extremely necessary to run a successful campaign. If you are running content marketing campaigns or even thinking of doing it in future, this infographic is for you. How to Measure Content Marketing Success? Content marketing […]

Google is testing a new look of local search results on mobile. They have started showing a mixed result of local inventory ads (LIAs) and local pack. In both LIAs and local pack, they are providing detailed information about the products/services, but LIAs are not being shown on the map. This is strange! Below the map, the first […]

Are you seeing the card format in Google search for the first time? It was 2013, when this card style layout was first noticed. From time to time, Google keeps on experimenting with the looks of SERP. Still now, they have not changed the look of Google search; it is only a test. The whole year […]

Search traffic from Google Home App will now be coming under ‘Direct traffic’ in Google Analytics and not as organic traffic. Hence, clicks to website from this app are counted as direct and not organic. Google Home App, previously known as the ‘Google Cast app’, provides a huge amount of search traffic to all mobile […]

Now get an automatic call extensions in your Mobile Ads in Google from february 2017. This means call extensions will be seen in mobile ads with other ad extensions like location extensions, etc. Adding this automatic call extensions in mobile ads, CTR (click through rate) may be improved for ads. Google has done some changes […]

Get all the latest SEO updates and NEWS for 2018. We are listing the latest SEO strategies and techniques to be adopted in 2018. Yester years proved to be full of roller-coaster rides for the internet marketing agencies. By last year end, latest SEO strategies for 2018 started surfacing in different spheres of the SEO […]

Understanding consumers’ local search behavior is of utmost importance when businesses goes with pay per click advertisement in search engines including Google, Yahoo, Baidu, AOL, Ask.com, Excite, DuckDuckGo, etc. It has been noticed that consumers are more intended to search for local info online, with respect to any other information that is available on the internet. They prefer to […]