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Rock Candy Media Invests in Employees for the Long Run

AUSTIN, TX--(Marketwire - Dec 6, 2012) - Austin-based marketing and design firm Rock Candy Media gave its employees a surprise this year. Like other small but growing companies in a down economy, the firm had to forego year-end bonuses. As a unique alternative, the company is offering its employees the opportunity to have the company match the funds they invest in an IRA.

The decision comes at a pivotal moment for the company. The current Rock Candy Media (RCM) team comprises the most combined years of experience in the company's history. "The firm has grown consistently over the span of four years," says Founder Annie Liao Jones and is "particularly well positioned for growth. By adding employees with more experience under their belts, it makes sense to invest in our current human capital."

"Rock Candy Media's biggest asset is the vast knowledge of each employee," says CFO Bill McMillian. "This IRA plan took two years to hash out, and it's great timing to coincide the employee announcement with the holidays." Annie Liao Jones adds: "Our success is directly related to the hard work, creativity, and ingenuity of the people who work here. They should wake up every morning knowing the company's success is directly tied to their own." Jones added that she has put her confidence to action, signing a three year lease at their current offices.

RCM has added two new full-time employees in the last two months: a developer and content strategist to further the success of our clients. "At this juncture in our industry -- content is king. We needed a full-time strategist and we needed to offer a higher level of development that simply cannot be found by outsourcing to continue offering the best service to our growing client roster," says Jones.

The company's devotion to its employees extends beyond their new retirement plan. The work ethic at Rock Candy Media may be rigorous, but it is measured. Employees get to spend every AISD holiday at home, and the offices close down each year for the Austin City Limits Music Festival.

About Rock Candy Media
Rock Candy Media is an Austin, Texas-based design and marketing firm with a background in business development. The agency offers a full suite of branding and identity solutions to help businesses increase sales and productivity. For more information, visit www.rockcandymedia.com