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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Alarm clocks

For twenty cents or so, alarm clock manufacturers can add a chip that not only knows the time (via a radio signal) but knows what day it is too. Which means that they can add a switch that says "weekends." Which means that the 98% of the population that doesn't want to wake up on the same time on weekends as they do on weekdays will be happier (and better rested.)

So why doesn't every alarm clock have this feature? Because most people in that business are busy doing their jobs (distribution, promotion, pricing, etc.), not busy making products that people actually want to buy--and talk about.

There are very few products and services that wouldn't get a lot better if people just tried to make them better.

» Making the Simple Complex from Musings and Memes
Seth Godin muses today about having an alarm clock that would have a "weekend" switch so it wouldn't go off on the weekend, letting you sleep in. Why complicate the simple alarm clock? You don't want the alarm on... [Read More]

Tracked on September 15, 2007 at 02:28 PM

» Patents from Tim's Blog
Why dont cars have a guage on the instrument panel which tells you the tyre pressure? People blather on every year about how important tyre pressure is (especially before the holidays) and watching the Salon dAutomobile in Frankfurt and t... [Read More]

Tracked on September 17, 2007 at 01:50 AM

» Das Klock from Crowdway
Seth Godin writes how Alarm Clocks are deprived of features and intelligent design because everyone involved in the business of Alarm Clocks arent hired to make it better, rather theyre hired to sell it.
Heres my idea for a superio... [Read More]

Tracked on September 17, 2007 at 05:41 PM

» Agreeing on experience design from Spirited Thought
Back in May, Adam Greenfield contributed a great article for Adobe’s Design Center Think Tank space called On the ground running: Lessons from experience design. He begins with an insightful – on hindsight obvious – observation that the distincti... [Read More]

Tracked on September 18, 2007 at 11:35 AM

» Businesses can never be in equilibrium from Abhishek Rungta's Blog - Business strategy, Internet marketing, Usability, Web design, Productivity Tips, India
Businesses organizations can never be in equilibrium or achieve stable position. Either they are moving up or they are moving down, depending upon their innovation quotient.
If you are trying to keep things stable, they wont remain so. Y... [Read More]