Being Italian is about much more than simply being part of a nation: it is a way of thinking, living, eating, creating, drinking and being.

#P2BI

Italy means history, art and architecture:
It is the country with the highest number of UNESCO World Heritage Sites.
In addition to legendary archaeological finds, there are delightful cities, medieval villages, formidable castles, Palladian villas and picturesque little harbours.
In Italy, you can find Venice, Rome, Florence, Milan and Naples, as well as Matera, Syracuse, Lecce, Cortona and Alberobello...
There are islands surrounded by clear blue seas and towering mountains standing tall in the Alps.
On top of all of this, there is also much more in Italy just waiting to be discovered.

Italy means fashion and industrial design: Italian fashion embodies the country’s style and elegance. There is a long history behind the success of the Italian fashion industry, from its early days in the 1950s to modern trends and the glamour of the film world.

The allure of the “Made in Italy” label has grown exponentially over the decades and continues to do so today. For many people, wearing an Armani, Valentino or Versace dress, a Gucci or Fendi bag, or a pair of Ferragamo or Prada shoes means sporting a little of that Italian style that makes us unique.

Italy is also the home of industrial design: a field in which it has produced cars, lamps, armchairs, chairs and typewriters. It is the cradle of timeless icons such as the Vespa, Ferrari, the Fiat 500 and Riva.
The Italian style of era-defining designs features a fusion of practicality and aesthetic appeal that continues to act as a source of inspiration.

TASTING
KNOWING
PAIRING
BEING#P2BI

Italy means good food and great wine:
Italy has always been famous for its culinary delights, which are bursting with unmistakable tastes, flavours and aromas. It has the most renowned cuisine in the world and nothing can match its incredible variety of dishes and recipes. Furthermore, Italy has the largest selection of DOC and DOCG wines in the world, which are ideal for complementing the food.
The Italian approach to food is something that people across the globe love to learn about, talk about and experience. The quality of the cuisine and the undisputed benefits of the Mediterranean diet are
two sources of great attraction for the millions of people who long for, dream of and spend money on holidays in Italy.

All of the above helps to explain how the Italian style takes shape: despite the paradoxes, absurdities and difficulties that are sometimes associated with our country, we are different. It is in our blood.
We are born and we grow up surrounded by great and beautiful things, so we inevitably end up striving to reach the same heights.
It is something that we can always offer with huge warmth and passion. Italy is wonderful. #P2BI