EP 39: Video Marketing with Shootsta | Chad Lakin

Video Marketing with Shootsta's Chad Lakin

In Episode 39, Tyler and Andy start off by discussing Nike's new campaign with Collin Kaepernick and the brand strategy behind it. Then, Chad Lakin, the VP of Shootsta North America, shares his insights about what marketers can do to get the most value out of their video content, and how brands can position themselves to be successful in a B2B space.

Chad talks about why Shootsta was created: as a solution to businesses looking to create a high volume of quality videos at a low cost. He says that the previous model of video content creation, involving large production teams, high costs, and long post-production periods, is no longer viable in today’s rapidly changing marketing landscape. Instead, due to the expectation of brands to create a much higher volume of short-form content for social media platforms, Chad advises companies to shift their focus onto story and authenticity.

Throughout his talk with Tyler, Chad gives various tips on different types of videos for different platforms, including live video tips for Facebook and strategy for long form and short form content. Ultimately though, he urges brands to be thoughtful about where their content will be and what message they want to convey, and to personalize videos for the audience they are trying to reach. He leaves listeners with the advice that video does not have to be expensive, time-consuming, or difficult.

Join Tyler, Andy, and Chad in this conversation about video marketing best practices.