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KBC is running a nationwide campaign in cycle 18 to promote its ‘Bonanza’ offering for potential KBC customers, who are privy to a variety of special offers including special current account packages and discount rates on mortgages.

Planned by Mediaworks and Source out of home, KBC’s Bonanza campaign is running on 96 and 48 Sheets, Adshel and bus shelter wraps. KBC are also running a media first domination of A2s on Dublin Bus, which have over 900 buses in operation.

The creative by KesselsKramer for KBC’s campaign is styled similarly to advertising for supermarkets, with ‘Bonanza’ and ‘special offers’ clearly standing out on the posters in a colourful and eye-catching design. Examples of special offers available to KBC customers are also included on one of the creative designs and have been positioned to form the contents of a shopping trolley on the posters.

Proximity to KBC branches was utilised when planning this campaign, as several posters designs encourage passers-by to visit their closest branch in Main Street Swords, O’Connell Street in Limerick, Eyre Square Centre in Galway, etc.