WATConsult turns to Snapchat to find prospective employees

The agency received over 100 ‘Snapplications’ETBrandEquity | May 20, 2016, 08:20 IST

A Facebook teaser for the ‘Snapplication' campaign.Dentsu Aegis Network’s WATConsult, recently, concluded a digital recruitment campaign called Snapplication. The campaign was launched with the aim of reaching out to young adults, specifically in the age bracket of 21-24, who are looking at exploring the digital marketing space. During the first phase of the initiative, a teaser campaign was released on Facebook, Twitter and Instagram to get users on Snapchat for a sneak peek of their office and work culture.

The next week, during in phase two, WATConsult put up 10 second videos of the team, the offices, journey of WATConsult, experiences of old employees, across Mumbai, Bangalore and Delhi and invited Snapplications (Snapchat applications) from them. Interested candidates were asked to apply by uploading a 10 second video on Snapchat and share their passion and interest area and accordingly get an opportunity to work on those brands.

This campaign received nearly 3000 organic likes and engaging 80, 515 users daily on the agency’s Facebook page. The daily page impressions went up to 9, 07,107. On Twitter, #Snapplication trended for three hours creating 18.7 Million impressions, 2337 tweets and 126 re-tweets. Average tweets per day counted up to 824 tweets.

On Snapchat, the account received nearly 200 new followers and close to 100 applications. Overall 500 snaps were uploaded which received an average of 182 views.

Commenting on the success of the initiative, Rajiv Dingra, founder and CEO, WATConsult said, “The idea behind launching Snapplication was to reach out to digital savvy youth who are early adopters to newer social media platforms. We received great responses, along with some good resumes and hires too.”