Environmentalism as competitive advantage

Lawyers for Coca Cola in South Africa have written to Sodastream complaining about their advertisement at OR Tambo International Airport.

The advertisement was an ‘installation’ — a giant cage containing used cans and bottles of Coke, Fanta, Sprite and other brands, together with the tag line “Save the world from 5,078 bottles and cans per family every three years” — by buying a SodaStream.

Apparently it is the twentieth such installation built around the world.