Louder Than Love wins 2011 Fox Seeds (with video)

Vancouver rockers Louder Than Love hadn’t even been announced as the winners of this year’s Fox Vancouver Seeds competition and already the crowd was chanting their name.

On Wednesday night at the Commodore Ballroom, the quintet truly was the star of the show.

Louder Than Love edged out the two other bands in the competition, Gentlemen Prefer Blondes and Head of the Herd, to walk away with the music competition’s platinum prize.

The prize package includes $10,000 in music gear from Long & McQuade, a recording package with Garth Richardson at Vancouver’s Nimbus School of Recording Arts, a songwriting session with Our Lady Peace’s Raine Maida, management and agency consultation with Coalition Entertainment and The Agency Group, a demo and promo deal with MapleMusic/Fontana North, and a publicity campaign from Hype Music.

“It’s a feeling beyond words,” guitarist Nate Parsons said. “We put our blood, sweat and tears into this, and now we get to reap the rewards. It feels great.”

The band, consisting of Parsons, guitarist/vocalist Paul Lambert and brother Tony Lambert on bass, guitarist/keyboardist Dan Okano and drummer Tyler Thompson, had just returned from a cross-Canada tour — playing 14 shows in 19 days — a few days before the competition’s finale, which also guest starred East Coast rockers The Trews.

“Touring is essential,” Paul Lambert said. “Someone once told me a gig is worth 10 rehearsals. You can’t craft a flawless set without being on the road. You have to give it your all no matter where you are.”

Louder Than Love obviously made a big impression on the influential panel of judges that had the final say in deciding the competition’s top dog, a panel that included Ralph James (The Agency Group), Rob Lanni (Coalition Entertainment), Matt Smallwood (MapleMusic/Fontana North) and Garth Richardson (Nimbus).

Louder Than Love now joins a cast of Seeds winners that includes Bif Naked, Nickelback, Daniel Wesley and Matt Good, among others.

For 99.3 The Fox senior program director Chris “Dunner” Duncombe, the Seeds program is more than just another battle of the bands.

“We’re going to work with this band, develop them and help them have a sustainable career in the music business,” he said. “There are some fantastic B.C. bands right now making great music that we can really be proud of.

“With any band, it begins and ends with great songs. [Louder Than Love] has been able to stand out and prove they can stand above the rest. I’m really proud of what they’ve accomplished so far and I’m excited about the year we’re going to spend helping develop this act.”

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