Kit Kat 'Russian linesman' by JWT London

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Exposure

Kit Kat has launched a TV campaign in the run-up to the 2006 Fifa World Cup based on Geoff Hurst's controversial goal that helped England beat West Germany in the 1966 World Cup Final. The 30-second spot begins with action from the game. But in a clever twist on what actually happened, we see that the Russian linesman who gave the goal, Tofik Bakhramov, was not actually paying attention because he was busy stuffing a Kit Kat into his mouth. After realising he has been caught out, he tries to finish off the snack and signals that the goal should be allowed." The spot closes with the line: "Have a break, have a Kit Kat."