Yep, been doing it wrong.

The Aerobie AeroPress is a single cup coffee brewing system that will provide excellent use when traveling or even as your solution for quality office coffee. The system is priced between $25 and $30 which I find reasonable. In addition to the core brewing system, you will get 350 AeroPress filters and a holder for them. The device shares similarities with several other brewing methods. It uses a plunger to force water through coffee, which will be familiar to French press users. The pressurization that occurs in the plunging action is similar to an espresso machine. That said, let me be clear: this is neither an espresso machine nor a press pot. Compared to other brewing methods, I find the richness of flavor comparable to French press coffee, while the smoothness is more like a Cafe Americano.