Emma Watson Is Lancome's Newest Face

Emma Watson Is Lancôme's Newest Ambassador

Devastatingly chic starlet Emma Watson can add another high-end brand to her roster. The actress, who already has a deal with Burberry, has become the new face of Lancôme. "It starts with an L and ends with an E. I'm sure you have guessed the new face of Lancôme is me," Emma humorously rhymed on her Twitter page earlier today. Of the deal, Lancôme's Youcef Nabi told WWD that, "Thanks to her charm, romanticism, and her incredible modernity, Emma Watson has become the icon of her generation . . . We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme." Do you think the pairing is a good match?