Weekly WordBytes: 4.14.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Color matters! Gregory Ciotti of Help Scout explains how to incorporate color preferences into your branding and design efforts in The Psycholology of Color in Marketing and Branding. Using color in a way to complement your efforts can lead to great results.