Mr. Seed Says Our Food System is F*cked

Fun and informative potty-mouthed short from Austin brand studio The Butler Bros with animation by Buck‘s LA studio for the Clif Bar Family Foundation maintains “our food system is f*cked, but we can fix it.”

Powered by the relaxed tones of comedian Pete Holmes, Mr. Seed draws attention to the findings that in the U.S. the six big chemical companies making pesticides control 63 percent of the seed market, “which has led to adverse effects like the nutrient decline of 43 crops, more than $15 billion in human health costs in 2005 alone as a result of agricultural pesticide exposure, and an overall food system that is unsustainable.”

Matthew Dillon, director of the Seed Matters campaign: “With Mr. Seed, we hope to raise interest and awareness in organic seed and increase conversations about changing our chemically dependent food system. We want to show people that there are alternatives, that they have a choice and a role to play in the solution.”