5 Ways to Improve Your YouTube Marketing Strategy

Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips.

I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at random and throwing them up on your channel. Like any content or platform, you should approach YouTube strategically.

Here are some tips for optimizing your YouTube marketing strategy.

5 tips to improve your YouTube marketing strategy

1) Do the groundwork.

It may seem like a bigger-than-necessary investment of time at the front end, but doing your research is often “one of the most undervalued aspects of content marketing,” according to Forbes contributor AJ Agrawal.

This means getting a grasp of the existing landscape before you publish your content. Look at others in your market, and what works or doesn’t work for them.

2) Create “content buckets.”

“YouTube marketing really comes down to picking a few key areas where you feel you can deliver true thought leadership, entertainment, or some kind of value, and then mass-producing content that falls within those larger buckets,” says Agrawal.

“Buckets” refer to the broader categories your content falls into. For example, if you’re looking to create awareness about the role you play in a larger supply chain structure, one bucket might be education. Once you start organizing your thinking this way, generating quality content that falls within your larger strategy gets much easier.

3) Create a standard for your content, and stick to it.

Agrawal points out that one of the most important keys to building a loyal audience is consistency. This can be a challenge when it comes to posting quality video content, since it requires an investment of time and resources.

But it’s crucial that you “set the tone from the beginning and let your audience know what to expect,” including what kind of content you’ll be posting, and how often your audience can expect to hear from you. Once you’ve done that, stick with the promises you’ve made.

4) Use subtitles.

People are increasingly watching videos on their mobile devices in public, without the sound on. Taking this small step means that, rather than bypassing your content because they can’t hear what’s being said, people are paying attention to your videos no matter where they are.

5) Collaborate.

Content marketing at its very core benefits tremendously from collaboration. “One of the most effective ways to get your content disseminated, shared, and ultimately seen is by collaborating with other people who have audiences as well,” says Agrawal.

Collaborations are beneficial for everyone involved, particularly when you chose your partners strategically. If they share a similar audience, it boosts exposure for both parties, as well as boosting credibility within your industry.