Author Archives: Newt Barrett

11 Steps to Creating a Successful Business Book. Great business books do change the world. They change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and

Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. They have effectively dis-intermediated the media. Just as all great content marketers, they are thinking

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd. I’ll dig more

Making Your Customers Grow In Spite of the Snow Very few customers of Meadows Farms are giving a moments thought to spring planting as the Washington DC area faces a huge snowstorm. so rather than fight the obvious, the folks

Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real Lisa wanted to know how you can be sure that your content marketing strategy is authentic. I believe it’s not difficult if you stick to several core

Action-oriented Website Transforms Visitors into Buyers. We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low budgets could emulate. They have

We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several

Classic Truths about Skeptical Customers Remain Modern Business Realities Back in 1958, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business

It’s a lot easier than you might imagine. Guest Post by Craig Robinson, Editor-in-chief at Qwaya.com. As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you

Book Review–Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by