Analytics tool selection is very akin to a marriage because you will be stuck (lol – Please forgive me for this statement) with the same tool for very long time mostly due to your important historical data.

I have been living, eating and swallowing analytics nowadays and trying to help our customers make right decisions based on their clickstream data. Because of this, I (hopefully) have an interesting perspective on both

Note from the author: First of all, I would like to thank you all for loving Part One of my Analytics Deep Dive series, Why Traditional Page Analytics Fail to Provide True Business Insights to Professional Firms.