Do You Love Your Clients?

Learn How To Attract Perfect Clients

Finding The Perfect Clients Matters

In my past blog posts I have shared about the importance of knowing your target audience. Once you have found your niche or your target audience, you will already be a step ahead.
Going another step further, is to know your perfect client. Identifying what kind of person you want to work with will help you enjoy your clients and, more importantly, create a situation where they bring out the best in you. Defining your ideal client will also help you fine-tune your service to better market yourself and get you paid what you deserve.

How To Attract Perfect Clients (And Repel The Clients Who Drive You Nuts)?

If you define your perfect client, “They will come.” Defining the perfect client can be a difficult process, but it’s absolutely critical for success. You must decide who it is that you want to work with (and “everyone” is the wrong answer).
Your perfect client should be someone who needs you and values your services. They should be willing to spend money for your time and help. The perfect client might be female entrepreneurs, MMA enthusiasts, or Fortune 500 companies. You know who you want to work with and who you resonate with the most. Write those people down and forget all the others.

The reality is that we can’t be all things to all people and we can’t work with everyone. When we focus on a smaller target audience, we’ll discover great clients to serve.
Your perfect client list might look anything like this:

My perfect client is one who:

Is a good communicator.

Is ready to step up and to invest into their business.

Is intuitive, and doesn’t need his or her hand held by me at all times.

Appreciates what I do for him or her, and respects me.

Pays me because he or she recognizes the value in my expertise.

Wants to get high quality professional business website.

Follows my recommendations.

The “Magic Bullet” For Finding Perfect Clients

Make them apply to work with you (and mean it). Give your potential clients an application form, or require them to go through an interview process. Make it clear you do not accept everyone who applies.

The purpose of this tactic is not to deliver a veiled sales pitch. It’s to get very clear on what you are selling, who it is for, and for whom it is not. Some people really do use “applications” and “interviews” as part of a sales process, and though they say they don’t just take anyone as a client, in fact they will accept anyone who can write a check that will clear. That approach will just get you more clients that make you miserable (and vice-versa).

You have to mean it when you say you are screening people to determine if you are a good match. And when you mean it, both sides win. I have turned many clients away, clients who really wanted to work with me, because I knew we didn’t have the right chemistry, or share the same values. You must be prepared to do the same.

What To Expect From This Polarizing Approach

Will you get complaints about all this? Yes. Will some people feel the need to write long diatribes, explaining why you are wrongto operate your business this way? Yes. Will some people stop doing business with you? Possibly. But your people – your “tribe” – will hear your voice above all the confusion in the marketplace. They will be drawn to you. They will rally to your cause. They have been paying attention, and already know and agree with your core values.

These people are your people.

Lead them well, and they will pay you well. And you will find yourself attracting more of these “perfect clients”, and repelling the “problem children”.

Working with perfect clients makes you happier!

Maybe you gave up your corporate job because you had to deal with not so nice boss. Now that you’re the boss make it your ultimate goal to work with your perfect clients. You will be so much happier and healthier!

Hanni’s support and creative spot-on talent has been such a blessing to me! Through her guidance I am now able to offer my services in a whole new way. Her Love for creative design really shines through in her projects and what she created for me goes beyond any expectations I had for what my website would be like. Hanni has the amazing ability to feel in to your vision and create a sacred online space for your services that truly reflects who you are and helps to bring your message alive for your dream clients. I am so deeply grateful for this incredible and talented woman. I highly recommend her if you are looking to create a website from scratch, or if you would like to up-level and re-design your already existing web space.

When I hired Hanni to create my websites (yes, two websites!) I had no idea they were going to turn out as exquisite and professional as they did. Hanni went way beyond my expectations and to say I am pleased is an understatement. She was so quick to take my ideas and create two websites that speak of my style, brand, energy, and passion. She not only created two beautiful websites within a very short time period, but her service fees are so affordable (and totally worth it)! I adore Hanni as a woman, entrepreneur and friend. I highly recommend contacting her to create your own website, or for her amazing graphic arts talent. Mahalo Hanni! I am so proud of my websites!

Hanni took my photography site as it was, and made it more workable and easy to use for my clients. She took a look and found ways to speed up my load times and had great suggestions for ways I could improve my site. She also updated my Willow’s Bombshells website with a new theme that is easier to use and work with, while keeping the original look and feel. Thank you, Hanni!!

Hanni is an amazing web designer and artist. When I hired her I knew she would birth a website that is a beautiful reflection of my work and I. And she did! My website has all I could dream of. It is elegant, user friendly and easy for me to update. Hanni has also been very responsive throughout the project and took the time to explain to me how to update the website and gave me great tips. I could not recommend Hanni’s services enough. You will be so happy you choose her. She will surprise you in the best possible ways!

This was my first time working with Hanni. She was extremely helpful and really wanted to understand the concept of my business. The fact that we were not even in the same state did not affect our project at all. Needless to say the end result of Hanni’s work on my logo was superb. It was exactly what I was looking for “curvy, elegant, clean and professional”. I highly recommend her to anyone looking for artistic, creative professional designs. I did not hesitate to work with her again. In fact we have already started working on our second project, “can’t wait to see my website”.
Greatly appreciated and extremely satisfied thanks again Hanni.

Judy RubioProfessional Hair Stylist

Hanni’s work is truly superb! Her creative talent is inspiring. She has a passion for her profession, which shines through her work. She has the ability to take your vision and expand upon it to take your website to the next level. She is professional and responds to any requests or questions you may have within minutes of pressing the send button. My site is visually striking and easy to navigate. Her skills have people messaging me for her contact information. I highly recommend Hanni B. !! It was truly a pleasure working with her.