When Andrea Metcalf invited me to a week of Naked Fitness, I froze in my tracks. My answer, unequivocally NO, I shrieked! The HORROR! I don’t look at myself naked, why would I subject anyone else to such a sight, I laughed uncontrollably. Well Naked Fitness isn’t about taking your clothes off after all. It’s about stripping away the excuses and looking in the mirror (fully clothed I might add) […]

When they’re not out practicing Twitter jujitsu, social media managers craft companywide guidelines and also proselytize within the ranks. Some employees inevitably balk at the idea of tweeting about their jobs because it sounds suspiciously like more work. Others worry—often rightfully—about oversharing themselves into trouble. Last year, James Andrews, a vice-president at the PR firm Ketchum flew to Memphis to talk to employees at FedEx (FDX), one of the agency’s […]