Gender Discrimination In Alcohol Beverage Industry Survey

Introduction

By taking a part in this survey, YOU are now involved in our movement to materially help women into leadership positions in the alcohol beverage industry.

"As the leading trade organization dedicated to the empowerment and advancement of women in the alcohol beverage industry, it is our duty to advocate for change. As women in business, we have been talking about these issues amongst ourselves for decades.We are done talking about it. We are compiling this data to share it with the industry and engage men as champions and advocates who recognize the value of our mission at Women of the Vine & Spirits." Deborah Brenner, Founder & CEO, Women of the Vine & Spirits

Gender discrimination against women in the beverage alcohol industry is an area that has gained far less attention by comparison to other business sectors. There is insufficient research accessible that reveals whether women in the alcohol beverage industry face similar adversities to women in other businesses, or if the discrimination stems from reasons more closely related to the nature of the alcohol beverage industry.

We are pleased to be working with Parker Dean, at Indiana University on her honors thesis to develop a theory about why women are underrepresented in leadership positions in the alcohol beverage industry.

These carefully crafted are to encourage the disclosure, aggregation, and benchmark for alcohol beverage industry data.

Participation in this study is completely voluntary We want to assure you that your responses are completely anonymous.

Responses cannot be traced back to the respondent. No personally identifiable information is captured unless you voluntarily offer contact information in question #18.

Additionally, your responses are combined with those of many others and summarized in a report to further protect your anonymity.

Women of the Vine & Spirits will be compiling this data on an annual basis, evaluating and sharing it with the industry to materially help women into leadership roles and effect change.

While participants are not required to complete the entire survey in order to participate, we encourage each participant to submit answers to all questions where disclosure is possible.

Thank you!TOGETHER, we are changing the FACE of the alcohol beverage industry!

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1.What is your current occupation and title in the beverage alcohol industry?

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2.How many years have you worked in the beverage alcohol industry?

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3.Approximately how many other women do you know in the beverage alcohol industry who hold a management position (equal to or more senior than you)? How does this compare to the number of men you know in these roles?

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4.Have you ever felt that your status as a female has been integral to or superseded by your contributions in the workplace? If so, how?

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5.Have you ever felt objectified or experienced tokenism as a woman in the workplace? If so, how?

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6.How does the company you work for portray women in their advertisements? If so, what percentage of the brands in the company you work for are promoted this way?

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7.Have you ever experienced unwanted physical contact while on the job? If so, explain the circumstances.

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8.Has a superior ever suggested that advancement in the company required you to appear, act or behave in a manner that made you uncomfortable or angry? If so, can you describe one or more examples?

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9.Have you ever been excluded from informal gatherings, networking opportunities, business meetings or travel and entertaining events by the men you work with? If so, what kind of meeting or gathering? Do you think your career advancement was impacted by being excluded?

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10.Have you ever been dismissed, ignored, or felt as though you were not being taken seriously in your role at work? If so, in what role were you in at the time and explain the circumstances?

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11.Have you ever felt your value was measured more on the basis of your compliance to and acceptance of the status quo in the beverage alcohol business? If so, what was the status quo in your experience?

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12.Have you ever had to act a certain way in order for the substance of your contributions to be recognized? If so, how did you have to act?

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13.Has the consumption of alcohol played a role in any negative experiences during your career in the beverage alcohol business? Please explain your experience.

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14.What aspects of your job could be contributing to the objectification, sexualization, and gender bias of women? Please explain.

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15.Have you ever been involved with or witnessed a movement to materially help women into leadership positions in the beverage alcohol business? If so, explain.

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16.In your career, have you seen an increase in women that hold leadership positions in the beverage alcohol business?

Yes

No

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17.Is there any other experiences or additional information you would like to mention?

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18.Would you like to be contacted via phone for personal interview by Parker? If yes, please add name and phone number below.