MidOcean Partners, a middle market private equity firm focused on consumer and business services, announced it has acquired a significant controlling interest in Affinity Dental Management Holdings LLC (“Affinity” or the “Company”), in partnership with Affinity’s management and certain founders of affiliated practices. Financial terms of the transaction were not disclosed.

Affinity is a dental support organization that provides comprehensive management and administrative support services for dental practices across Western Massachusetts, Connecticut and Vermont. Dr. Craig Saltzman opened his first office in 1999 and through affiliations and new practice openings, built a network of practices offering general and specialty dental services that are well-known for providing superior patient care and service.

Elias Dokas, Managing Director at MidOcean Partners said, “We are thrilled to partner with Dr. Saltzman who is a proven leader in his field, having successfully built an impressive dental services platform in multiple markets across the Northeast. Affinity’s dental services organization model is very attractive as it allows dentists to focus their efforts on clinical practice versus administrative tasks, yielding significant benefits to patients and payors. We believe this model and growth strategy aligns with MidOcean’s core competencies as consumer and business services investors. The Company operates a services business with a retail-based model focused on site growth and the consumer experience, areas where MidOcean believes it can add significant value. We are excited to work closely with Affinity’s leadership team to capitalize on the high level of fragmentation in the dental care market and thoughtfully expand the Company’s market presence.”

With an emphasis on thematic investing, MidOcean leverages its collective expertise and talent to proactively source opportunities. Consistent with this approach, MidOcean worked closely with its management affiliate, Marc Aronstein, in identifying and conducting extensive diligence on Affinity. Mr. Aronstein has significant investing experience in the dental services sector and throughout healthcare services and will serve on the Company’s Board of Directors.

Dr. Craig Saltzman concluded, “MidOcean has tremendous resources and experience building businesses in the middle market, and I am excited to begin our new partnership. I have been very impressed with MidOcean’s collaborative approach to developing and helping implement a growth strategy for Affinity. I am enthusiastic about the opportunities to support the Company’s next phase of growth.”

Affinity is not the only dental holding in MidOcean Partners portfolio. Waterpik has been part of the MidOcean Partners’ portfolio of companies since July 2013.