Hmm, I can hardly imagine that this would work in small sizes. Since the lines do taper, I garuantee, that, specially when the printer isn’t a good one, the acute parts will disappear since they are just to thin to be printed. Just my two cents.

To be honest I really dont see what makes this logo a “logo of the day” :S
The so called “concept” isn’t really one at all. Why use a stencil like design? And “Minimalizm” is nothing typical “danish” or something that people connect with danmark- You can find in in almost every bauhaus influenced country. Not a fan about this one. Its not bad, but defenetly not a “logo og the day”.

KokoKreate

Feb 26, 2010 at 4:20 am

Amazing how 2 opinions can differ so much, but I think this the best logo I’ve seen this year.

Maybe it’s because I’m Danish, but I really get this concept 100%. It really represents the functionalistic style of design coming out the Danish art scene right now. All from a designer that seems not to be Danish! Impressive.

Perhaps the previous commenter wanted it to be red with flags, gradients and drop shadows. Or just simply hasn’t seen any Danish design of any type, but it seems most people really get this logo so well done!

Seth

Feb 26, 2010 at 4:43 am

Well, all I am saying is that “minimalizm and reduceing” as mentioned in the design process is a key aspect in almost every “modern” design/art scene. It is just what we learned from bauhaus which I think was formed in germany. Today these established principles are used everywhere and it is just nothing specific danish. Form follows function. Keep it simple yadayadayda. You could easyly take this “font” and write “Italy” “Germany” or “Sweden” and it would still match the “concept”. Why? because there simply is none. It is just what design is about. So when the task was to create a logo for somethign danish: pick something that is truely unique about danish design, not design in general.

Besides that: When the designer descides to go for “reducing” and minimalizm: Why use serifs? Why not get rid of serifs and REALLY reduce to a maximum.

KokoKreate

Feb 26, 2010 at 5:00 am

I understand your point, but I (and many people it seems) really dig this logo. The logo may not shout Denmark, but I believe it does portay it’s design values in a subtle light. Your right that it could represent a range of countries, but thanks to the obvious wording you can make a connection between the 2. As a logo simply based on type, I think the attached concept really applies and I’m looking forward to seeing more work on this project.

I think the serifs are used to help ‘lead’ the eye. Think it would be a lot trickier to read without.

Just took at look at his website and he’s got some furniture shots on there, I can see the how the concept came about even clearer now!

I appreciate both your views. It just goes to show that design is subjective. I really worked hard on the concept of the design and am proud of what I achieved. My client (a Dane) also really loves it. I spent a lot of time researching Danish furniture design, and also a lot of Danish type design (typically Serif’d). I attempted to represent those abstract values in just a single word. Most say I’ve hit the right spot, a few say I haven’t. But hey! That’s design

I wouldn’t have done anything differently.

@Seth – I’m sorry that you don’t like it, or feel there is a concept behind it. But that’s your opinion and you’re entitled to it.

@KokoKreate – Thanks for ‘getting’ it. It seems to be going down very well with the Danes so I must have done something right

Guys you are missing the definition of logo & yet trying to make each-other wrong…

in simple words “logo is a graphical element call it symbol, graphic, emblem or what ever that represents a company (or organization or personal)”.

Now this can be achieved by several ways, either showing the nature of job within a logo (so people understand what kind of business they are in just by looking at the logo – for example see my logo: http://logooftheday.com/2009-03-28-youth-forum/ ), or it can be an abstract shape with some stupid but relative rational, or it can be just text based (like this logo – Danzk) & I think the designer Chopeh have made it very nicely, It is a symbolic representation of that blog – so I call it a logo or (to be more precise Typo-Logo.