John Kotter on How to Get the People in Your Life to Buy In to Your Ideas

Synopsis

You’ve got a great idea and you’ve made it all the way to that important meeting. Now you’ve just got to get everyone else to agree with you. John Kotter’s new book Buy In is for you. He’s distilled the most common objections to ideas and written right responses to push back and not take “no” (or “not now” or “maybe tomorrow”) for an answer.