Atmel is a Silicon Valley company that specializes in semiconductors, specifically microcontroller, touch, wireless, security and automotive products. Atmel brought many of its new concepts to CES 2015.

Marlo talks to Atmel Senior Vice President and General Manager of Automotive, Aerospace and Memory Business Units Rob Valiton about the company and what they were showcasing at the show.

-The “Powered by Atmel” zone showcased the company’s core products including semiconductors and microcontrollers. This zone gave convention goers a chance to see how Atmel’s products are being used by its customers.

-The smart living/IoT zone was all about connected devices.

-The automotive zone showed off Atmel’s offerings for the car, including its AvantCar system. AvantCar features a curved touchscreen that give drivers and passengers individual access to apps.

-Atmel’s maker zone demonstrated ways to use Atmel’s products within your own designs.

As consumers we often forget that great companies out there provide many of the internal components that allow incredible innovation by the OEM’s