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Digitalisation is becoming the future of TV and du, Dubai-based operator exhibits 4K technology on TVs to visitors during GITEX 2017. With an amazing increase in pixels, 4K has a substantial richer, crisper and more vivid image. du’s showcase of 4k technology shows how digitalisation is evolving into the future of technology and how viewers able to experience a whole new level of 4K content.

When it comes to viewing experiences, duTV currently provide HD channels to its viewers and are now ready to provide more immersive viewing opportunities by introducing 4K contents to its customers at home or on-demand.

Marwan Binshakar, Vice President Acess & Transport Planning from du said “4K is gaining attention across the world and digitalisation is becoming the Future of TV and at du we adapt to future tech and we are to bend to add value through innovation to all of our different customer offerings. Customers will be able to enjoy a true ultra-high definition (UHD) video quality with four times the amount of pixels and thus resulting into a better viewing experience.”

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About Dataxis

Dataxis is a global firm specializing in the delivery of detailed market research, high quality events, and powerful media covering the TV and Telecom industries in more than 200 countries. Dataxis now has offices in Europe, Latin America and Africa.www.dataxis.com