the blog

December 12, 2016

Real Estate Marketing

Real estate has always been a super competitive industry. On the broker side, commissions fuel achievement, and brand exposure is essential in accelerating – and maintaining – success. On the development side, creating buzz about a community or upcoming development drives business. And branded promotional products created by Karst are the perfect vehicle for both.

For developers, it’s all about product placement. If the name of the community is in front brokers, especially in the form of a gift, they will remember you when the time comes to start selling parcels and property in the development. Everyday items are the perfect way for people to see your logo and have your name entrenched in your local area. Tote and lunch bags, car coasters, air fresheners, mouse pads, and pens and pencils are easy ways to keep the development in circulation regardless of whether it’s in the initial stages or property is being actively sold. Karst guides our clients in offering a wide selection of choices to implement, discussing what best suits their needs, and then creating a promotional product that is uniquely theirs to offer.

For brokers, closing gifts help send excited clients into a new home or commercial space on a positive note about their buying experience. Not only did you excel in getting them into a property, gracious gifts send you off on a high note. Custom etched wine bottles and matching glasses, monogrammed tumblers, personalized cutting-board sets, and engraved knives are gifts residential buyers will keep and actually use, while Bluetooth speakers with a full-color imprint of the property on them or personalized lock boxes are choices commercial clients find equally beneficial and distinctive.

But those are just a few ideas for our real estate clients. The versatile team at Karst knows how to create promotional items that stand out. Name recognition is invaluable in real estate, and Karst is the ultimate pro at developing a promotional product that puts you out in front of the competition and helps you maintain that lead. Checkout some of our past projects for a Westrock broker event and an item we created to get real estate noticed at a tech event.