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Thursday, August 6, 2015

Radio Shack/Sprint Stores

Despite the somewhat antiquated name, RadioShack has been an icon in the world of electronics retailers, having operated for nearly a century. Sadly, earlier this year the company filed for chapter 11 bankruptcy and announced it would sell roughly half its stores and close the rest.

The deal saw 1,743 stores sold to Standard General, who entered into a partnership with Sprint, allowing the carrier to move into 1,435 of the locations. As of today, Sprint has officially moved in to all 1,435 of the targeted stores, Twice reports.

RadioShack may live on in name, but it is all but a shell of its former self. So far, only about a quarter of the stores have been officially branded as Sprint stores on the outside, but the full transition is expected to be complete by the end of the year. On the rebranded stores, it’s clear that Sprint is the lead brand, with the RadioShack branding present but less prominent. Sprint occupies 600 square feet of the co-branded stores, and operates as the sole wireless carrier.