The Conversation Starter

Vendor Spotlight: Q1 Media

A lot of innovative media and technology providers pass through the halls of Penna Powers. We’ve decided to showcase some of these partners, tell you a little bit about what they do and/or how they have been a part of campaign solutions. “We could always open up the targeting a little bit” Hyper-targeted campaigns can be difficult to deliver on the local level. Too often local campaigns are faced with Read More…

P2 Supports Utah Food Bank’s Summer Food and Fund Drive

Penna Powers recently participated in Utah Food Bank’s Summer Food and Fund Drive and we’re pretty proud of our employee participation. We like a little competition here at P2—naturally—so we created a contest to finally determine whether U of U or BYU is the best school ever. Employees could bring in cans of food or donate to a virtual store. While the Cougars showed a promising start, the Utes ultimately Read More…

Welcome to Valhalla: Thor’s Got Fun and Games

It’s 8:35 a.m. on a Tuesday, Penna Powers headquarters is dark and quiet as people slowly make their way into work. They walk into their offices and begin scanning through emails, easing into the relaxing morning, when out of the silence comes a sound so vulgar yet humorous that everyone jumps from fear and simultaneously laugh uncontrollably. The phone speaker system has just been fart horned by the only person Read More…

Justin and the Amazing Technicolor Dreamcoat

We can hardly believe it’s been five years since Justin Smart, or “Trusty Justy” as some call him, joined the Penna Powers team. From his role as Director of Public Involvement to Vice President of Client Services, he has provided our agency with exceptional growth, focus and joy. Known for his way around a white board, Justin has a knack for communicating with people (particularly those who are fired up) Read More…

The Tyson Zone

There is a sixth dimension beyond that which is understood by man. It is a dimension as vast as the universe and infinite in time. It is the space between shadow and light, between superstition and science, and it lies between the depths of man’s fears and the peaks of his knowledge. This is the dimension of fantasy. It is an area which we call the Tyson Zone. Witness, if Read More…

P2 Snags Three More Telly Awards for Outstanding Videos

We may need to invest in another cabinet to showcase our awards because Penna Powers is adding three more trophies to the mix. Our team took home three bronze awards from the 38th Annual Telly Awards, which recognized the best videos across all screens. With over 12,000 entries from all 50 states and five countries, we’re proud to be recognized for our work by the selection committee. Watch our winning Read More…

What Is Native Advertising?

Native advertising is currently one of the most overused buzzwords in the advertising world. Many people are quick to roll their eyes at native advertising, thinking of the original click-bait nature of headlines and the cheesy descriptions publishers used to lure the audience in, only to have them immediately bounce out. The channel has now evolved from click bait headlines, to include video with engaging content the audience seeks out. Read More…

P2 Fishes for Seatbelt Awareness During Shark Week

Penna Powers is celebrating Shark Week! While considered a bona fide holiday for many, we’re using the cherished event to drive awareness for our client Zero Fatalities. Over the course of Utah’s “100 Deadliest Days,” the majority of deaths on Utah roads happen between Memorial Day and Labor Day. We’re creating original content for every single deadliest day in order to decrease deadly driving behaviors. For Shark Week, Penna Powers Read More…

The Curious Case of Christine Menges

Two decades. Twenty years. Penna Powers just marked another major milestone, celebrating the twentieth year that our dedicated VP of Project Management, Christine Menges, has been in the building. Not only has she been in the building, she’s been rocking the very foundation of this place with elevated account service, polished professionalism and an unmatched penchant for brand policing. Originally from Portland, Oregon, Chris headed for the Beehive State after Read More…

We’ll take any chance we get to pit the Cougars versus the Utes in a friendly office competition. Utah Food Bank’s Summer Food and Fund Drive gave us the perfect excuse to see what team truly is top dog.