How to set up your YouTube Channel and why it matters.

Setting up your Youtube channel is the first step to create a Video Marketing Campaign. We went ahead and created a video that will show you exactly how to set up your YouTube Channel.

Let us know if you have any questions.

Here is the video transcript.

In this video we’re going to go over how to set up a YouTube channel and why it is important. Okay?So, I have my channel up right now. You can see there is a few things that I’ve done to it that I want you guys to go out there and do it to your YouTube channels. Okay, treat YouTube as an extension of your website. You want to brand. You want to have links out to your website. You want to use it as an asset. Okay.

A lot of companies set up their YouTube channel and they just don’t use it like they need to. So, I want to show you how to set it up and then why it’s important.

So, first thing you want to do is get your icons, get your branding, get your logos, get your value proposition. Don’t just throw up any old image here. So, here is the difference. You have this channel right here that is all set up, or you can take a look at this channel that is not. You’d be surprised how many big companies have their channels that just are not set up. So, first thing you want to do is hook up your website. Over here you can see I have a link to my website, I have a link to my social media. You’ll want to do that. You can do that by just editing. There is a little icon that will pop up when you’re logged in and you can edit your links. Make sure you have your channel art up. Have your value proposition there, then also a link out.

That’s first thing. Next thing you can do is jump over into your channel and here you will find- you have to go to Video manager. Over on the left-hand side of your channel there is a bunch of options that you want to take advantage of. In your Advanced you can link up your Ad Words account. Then you can link up your associated website. On top of that you have channel recommendations, subscriber account. Okay. Branding- do that. Featured content- you want to fill all this out. Upload defaults- this can just save you time if you want to link out to all your- have the same hash tags or have the same social media links. And then, status feature- there is a few things you want to do in here. Okay.

So, that is how you set up correctly. Now remember, when you upload your videos- so let’s go to this one- make sure you have a good title tag. Make sure you have a good description. Make sure you have the right keyword tags. When you upload a video, if you don’t fill these things out and do it correctly, it’s kind of a waste. You might as well take advantage of it. And something that came out in the last little bit or what’s called these in-screen annotations. You can set up an in-screen, like if you just go in here and click and say, okay, I like another video to pop up. You can put Create. Let Google choose a create element and then you’ll have an in-screen pop up. Got it? That’s something you can do and it works on mobile. Before annotations only worked on desktop; now they work on mobile. So, take advantage of all that.Now, let’s recap. So, first thing you want to do is make sure your channel has- I’m going to save that right now. Make sure your channel has the icon, cover photos, all your links. When you upload a video, use the right title tag, description tags. Then, on top of that, underneath your channel on video manager- so, if you go to video manager, you have these options over here that you might as well take advantage of the feature content branding in advance. Got it?

If you have any questions, we’re around. You can go check out our website marketinghy.com, or ydraw.com if you’re looking for an animation video. Okay. I also provide a lot of other tutorial videos that are kind of based off of video marketing. Got it?Thanks for listening. Subscribe to our channel. Let us know what you would like, if we are not shooting something that you are trying to find the answers to. We’d be happy to help out any way we can. And sign off.