Orange

Global in-store tablet solution

Challenge

Orange Spain wanted to drive take-up of three key services (Orange Cloud, Orange TV and Mi Orange) by promoting it to its customers using an Android tablet display in-store. A slick UI and design was needed to bring the content to life.

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Native

Product

User Experience

Service Design

Global

In-Store

Solution

Nimbletank identified key messages and product benefits to create an eye-catching UI and design that encouraged customers to interact with the tablet. Through a mixture of videos and tutorials, both existing and new customers could quickly understand the benefits and services on offer.

Impact

The final product launched in the Summer 2014 in the lead market, Spain, ahead of a global rollout. Client stakeholders and test users are delighted with the product, which is now in version 2.0.