TAG Heuer, Google and Intel are collaborating on a Swiss smartwatch based on Intel® technology and Android Wear. The effort was unveiled today during a press conference at Baselworld in Switzerland featuring Jean-Claude Biver, president of the watch division LVMH Group and CEO of TAG Heuer, David Singleton, director of engineering for Android Wear, and Michael Bell, Intel vice president and general manager of the New Devices Group. The collective effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware.