The image features an old Tesla logo and therefore, the actual bottle is likely going to be different.

It sounds like a greatly different product from Tesla’s usual products. However, the company has often launched limited edition products that have nothing to do with its core competency, like a Tesla surfboard recently.

Premium automakers often leverage their strong brand with lifestyle products and accessories, but a hard liquor could be a first.

Electrek’s Take

I feel like this could end up a referral program prize or something of the sort.

In my opinion, Elon, or someone around Elon, came up with the name when they did the April Fool’s joke and they came to the conclusion that it was too good of a name not to be a product.

Though there’s something weird about an automaker making hard liquor. It’s not like they are promoting drinking and driving, but there’s still a weird feeling about it.