Search Is On For Next Latin Urban Star

Tequila maker Jose Cuervo has just launched its second annual Cuervotón contest, a nationwide search for the next Latino music star. Co-sponsored by BMI, the competition is open to all Latin urban music genres, including hip-hop and reggaetón, and will tour the country in search of “La Nueva Generación,” the next generation of Latino artists in urban music.

Cuervotón serves as a platform to expose unsigned artists and to provide an avenue for Latinos in the underground music scene to showcase their talent and take their careers to the next level. Urban superstar Pitbull, hip-hop mogul Chingo Bling and rising talent Malverde will choose semi-finalists in the following cities:

New York - April 19
Chicago - April 21
Miami - April 24
Houston - May 9
Phoenix - May 10
Los Angeles - May 12

Finals will be held in Chicago on May 19.

In addition, for the second year in a row, Jose Cuervo is partnering with LIFEbeat: The Music Industry Fights AIDS, an organization that is dedicated to reaching America’s next generation with the message of HIV/AIDS prevention.

Contestants from across the nation have the opportunity to submit their demos for review, compete for a major record deal with Def Jam’s Roc La Familia, and be featured on Estudio 201’s Volume 3 CD. Finalists will also share the stage with some of the hottest stars in urban music and go on tour with Cuervotón in 2008.

Demos can be submitted to:

Cuervotón
P.O. Box 30947
New York, NY 10011

All entries must be postmarked by March 30, 2007. Click here for official rules.