May 4, 2007 — Stung by the loss of Internet advertising firm DoubleClick to Google last month, Microsoft has intensified its pursuit of a deal with Yahoo!, asking the company to re-enter formal negotiations, The Post has learned.

Good or bad? I’m still forming my thoughts. I have friends that work for Right Media, recently acquired by Yahoo!, I wonder what they think of this? I’ll update this post as more news flows in.

Update 05/07/07:

The Wall Street Journal reports that the talks are no longer active. [ Source ] Maybe this was just a press play on Microsoft’s part to test the waters and the market. A deal of this size ( excess of 50 billion for Yahoo! ) requires a scouting mission or two. After all, a deal like this is a lot about public perception.