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ThreatMetrix Supports the National Cyber Security Alliance as Data Privacy Day Champion

Offers Tips for Consumers to Protect Their Online Identities and Avoid Attacks.

San Jose, CA (PRWEB) January 23, 2013

ThreatMetrix™, the fastest-growing provider of integrated cybercrime prevention solutions, today announced that it has signed on as a Data Privacy Day Champion, supporting the ideal that individuals, organizations, business and government all share the responsibility to be aware of data privacy challenges. Coordinated and led by the National Cyber Security Alliance (NCSA), Data Privacy Day is held each year on January 28 to raise international awareness and empower people to better protect their privacy.

ThreatMetrix places high importance on data privacy and is unique in its ability to prevent cybercrime and fraud from new and returning devices based on anonymous data, rather than relying on personally identifiable information (PII). This anonymous data is then matched in real-time against a global collection of previously profiled devices and transactions in order to protect sensitive personal and financial information.

“PII is no longer an effective way to monitor transactions for fraud and cybercrime, as this information can easily be exploited by cybercriminals to steal consumers' online identities,” said Reed Taussig, president and CEO, ThreatMetrix. “Given the sophistication of today's cybercriminals, implementing a layered approach with device identification and malware protection is a much more effective way to protect consumers online.”

While most organizations and businesses have cybersecurity measures in place, ThreatMetrix encourages consumers to take responsibility for their online identities. Here are five tips to stay protected online:

Create a unique password for each online account – Using one password for all online accounts opens the door to cybercriminals – even if only one account is breached.

Take stock of your online identity – Know where any personal information is stored online and how the information is protected.
Keep security software up-to-date – Stay one step ahead of cybercriminals by updating security solutions and software as soon as updates are available.
Add a password to mobile devices – If your phone is lost or stolen, a unique password protects any accounts stored on the device from being accessed by criminals.
Avoid suspicious links – Clicking on suspicious links can instantly infect your devices, and reveal personal and financial information to cybercriminals.

ThreatMetrix is the fastest-growing provider of integrated cybercrime prevention solutions. The ThreatMetrix™ Cybercrime Defender Platform helps companies protect customer data and secure transactions against fraud, malware, data breaches, as well as man-in-the browser (MitB) and Trojan attacks. The platform consists of advanced cybersecurity technologies, including TrustDefender™ ID, which is cloud-based, real-time device identification, malware protection with TrustDefender™ Cloud and TrustDefender™ Client, as well as TrustDefender™ Mobile for smartphone applications.

Recently named to the Wall Street Journal's “Next Big Thing” listing of the top 50 start-ups in the U.S., the company serves a rapidly growing global customer base across a variety of industries, including financial services, e-commerce, payments, social networks, government, and insurance. For more information, visit http://www.threatmetrix.com or call 1-408-200-5755.