By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault. So, lots of companies have done just that. Sure, there are exceptions. Those customers are a minority, though.

You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. That’s a marked decline, and the pattern is consistent across individual vendors: although some grew faster than others, each grew slower than during the previous period.* You might think the slower rate is expected because each period starts from a larger base.

This post will be about designing the HTML layout of your email campaigns. For most of the web designers out there, I feel your pain when it comes to designing HTML for email. It’s so much easier and more flexible to use CSS rather than older HTML methods. Unfortunately the email client world has not [.]. eMail Marketing

Today, Eloqua released a new guide designed to help marketers gain C-level buy-in for marketing automation. It's brilliant. Not just for helping marketers frame the conversation with the executives at their company, but as an example of how to create a personalized, multi-persona campaign that helps a buying committee gain consensus. said brilliant, right? Emphasize accountability.

By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Customer experience management is the intersection of many different disciplines, including: design, marketing, branding, and interactions. One of the chief opportunities frequently overlooked is the ability for customers to have digital interactions with real people in your business. Marketing is an exercise in relationship building. Too often, the marketer gets caught up in the idea that the customer experience is just about customers interacting with a product or service.
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As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. This provides an interesting overview of the industry. The segments are defined based on revenue. Installation counts are: Looking at the raw percentages doesn’t make much sense since businesses in each group are quite different. There’s a strong case to be made that micro-businesses in particular have such different needs that their vendors are not really part of the same industry as the rest of B2B marketing automation. The 26.7%
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Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home happy and maybe even get a promotion. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Scott Stratton , author of “ UnMarketing: Stop Marketing. Start Engaging.” tells in his book a personal account of how a viral marketing campaign went wrong. The Start of a Good Idea. Did he get what he wanted? In droves.
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Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction. NuSpark Marketing is proud to offer you this scope-of-work proposal. Objectives. Complement current marketing efforts.
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Article marketing or we can say content marketing is a very interesting way to attract customers online. Article marketing is a great way to generate business leads for your businesses. Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads. How Article marketing works for your business. Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner. Content writing or article writing can be done by a hired professional also in lieu of some fee.
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