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About JRF

The Jaipur Rugs Foundation is a field-based organization affecting over 40,000 artisans at the grass roots level, building their capacity to earn higher wages. Promoting social enterprise at the individual level graduates artisans from being mere wage earners to owning their own business. Since most artisans involved are women, increased income will mean meaningful contributions in alleviating poverty. We perceive this concept as the perfect vehicle for rural development and an important role in social responsibility. Facilitating income-generating opportunities at the doorsteps of artisans residing in the remotest of locations, helps improve the life standards of the artisans and their families.