Vertical Measures Launches How-to Marketing Guide Series for Promoting Your Business in the Digital Space

Vertical Measures Launches How-to Marketing Guide Series for Promoting Your Business in the Digital Space

Internet marketing company, Vertical Measures has announced the launch of its new online book store along with two how-to guides to help businesses enhance their online marketing initiatives.

Phoenix, AZ – March 23, 2011 – Vertical Measures, a leader in online content marketing, has launched a new book store on its comprehensive website. With the implementation of the Internet marketing company’s book store, the first two how-to guides: Local Search Marketing for Businesses: A How-to-Guide, written by Sarah Moraes, and Twitter for Business: A How-to-Guide, written by Abby Gilmore have been released.

Local Search Marketing for Businesses: A How-to-Guide targets businesses that want to optimize their website for local search, structure their content to optimize search engine listings in their favor, and create localized content. The guide was written by Sarah Moraes, content marketing strategist at Vertical Measures, who specializes in coordinating educational events for training businesses in developing content marketing strategies.

Arnie Kuenn, President of Vertical Measures, said, “As a leader in online marketing, Vertical Measures employs some of the most knowledgeable and personable individuals in the industry. We are glad to have their expertise in writing, in order to expand our reach and educate businesses everywhere on the critical marketing tactics they need to succeed in a fully digital era.”

The Internet marketing services company has also announced the release of Twitter for Business: A How-to Guide. Covering how businesses can get started using Twitter, this guide addresses the basics along with SEO integration and how the results of such a campaign can be measured. Abby Gilmore, content strategist for Vertical Measures, wrote this guide, combining her journalism and public relations background with the Internet marketing experience that has enabled her to create content strategies for content and social media distribution.

Vertical Measures provides strategic search, social, and content marketing services that increase traffic and conversions for business to grow in a competitive online market. Specializing in Internet marketing and SEO, the company employs individuals skilled in marketing, social media, and web design. It serves clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies.