iF SOCIAL IMPACT PRIZE (free of charge)

Fans 2008/ Mircosite

Discipline: Communication

Discipline: Communication

The goal was to convince as many fans as possible to participate. And the Mercedes-Benz brand was to be presented as the long-standing partner of the German national football team and the German football league. Every website visitor has the opportunity to support Germanys national team on its way to the European Championship title with their photo and a motivational quote. Once enough photos have been collected, they are put together in a mosaic, which could later appear on the side of the team coach, for example. In this way, every participant becomes part of the campaign.