UK > Warburtons snacks

Warburtons was looking for bold, creative packaging for its two new snack brands. Designers created the brand names ChippidyDooDaa and SnackaDoodle with characters to go along with them. Each character incorporates the product in a memorable, whimsical way. The bags also feature bold typography, which took inspiration from the iconic Saul Bass film posters of the 60s. The personality created by the names, characters and typography make the brand approachable and eye-catching.

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FDA mandated changes in nutritional labeling will bring about the greatest changes since the label was first mandated. The new guidelines in sizing, layout and content will require a systematic review of the entire package without impacting branding and differentiating graphics...