YMCA Club is the largest gym facility in central London and is a part of Central YMCA, the world’s founding YMCA and the UK’s leading health, fitness and education charity.

The main focus for this campaign was to target men and women aged between 25-50 with an interest in leading healthier lives and who are looking to join a health and fitness club. This was primarily done through online and offline advertising through popular London based magazines and by increasing our brand presence in the local area with outdoor advertising.

The windows needed to showcase the sporting and fitness facilities the Club has with particular focus on swimming, badminton, cycling, basketball and cardio equipment.

General theme: The theme for that month was around unlocking your inner athlete and starting to get fit. YMCA Club wanted to capitalise on the fact the Olympics will still be fresh in people’s minds by showing them how they can fit at YMCA Club.