Space travel one luxury ‘extra’ thrown in to sell one of NYC’s priciest apartments

How do you sell New York’s second-most expensive apartment? By offering a slew of luxury extras, including tickets for two to outer space.

It’s one of New York City's big hitters; a $112 million-dollar penthouse apartment.

Image: Atelier

Located in the sought-after Hells Kitchen area, the 15,000-square-foot penthouse takes up the entire 45th floor of the Atelier building, a condo complex located on the corner of 42nd Street and 12th Avenue.

The luxury pad has 24 rooms, 10 bedrooms and 13 bathrooms.

Image: Atelier

Now, US$85 million for an apartment is a big ask. Something owner Daniel Neiditch is well aware of: the home has been languishing on the market for five years.

However, Neiditch has a new plan (hence the two tickets to outer space with Virgin Galactic).

-A summer season at a Hamptons mansion, which typically goes for about US$350,000 for the period

-Weekly dinners for two at chef Daniel Boulud's flagship, Michelin-starred restaurant for a year

-Courtside seats to the Brooklyn Nets (US$225,000/year)

Image: Atelier

There is also a US$2 million renovation budget if you don’t like the current interiors – and you mightn’t, considering there’s a catch; the “penthouse” is actually 13 individual units with current tenants that would need to be evicted should a buyer take up the offer.

If this all sounds insane, it is. This isn't normalcy, it's the lifestyle of mega wealthy New Yorkers.

And that’s precisely what Neiditch is trying to sell: a high-end New York lifestyle that will attract the international buyers he seeks.

Image: Lamborghini

“In a way, I’m offering my lifestyle,” Neiditch says.

In fact, many of the extras are reportedly his, including the yacht, the house in the Hamptons, the cars, season tickets, and even the butler, according to The Post.

Any resident within the Atelier Building also gets their access to a slew of building perks.

Image: Atelier

There’s 24-hour concierge and valet, a tennis court, a golf driving range, yoga studio, a swimming pool, a billiards room on the 47th floor, a fitness centre, basketball courts and even an ice-skating rink on the roof between November and March.

Image: Atelier

Pets are also allowed in the Atelier, and residents get free daily breakfast at the lobby.