DIGESTIVE HEALTH - US - JULY 2018

DIGESTIVE HEALTH - US - JULY 2018

In 2018, total US retail sales for the digestive health market are expected to exceed $4.9 billion, following slight increases since 2016. The market did increase 11.7% between 2013 and 2018, largely attributable to Rx-to-OTC transitions in the antacid segment early in the review period. However, no new Rx-to-OTC products have been introduced since 2014, providing little stimulus for new growth or category interest. The impact of stabilized sales in antacids is reflected in total market performance.