Online gift registries are becoming an essential part of building an e-commerce store and driving e-tailers into the fast-growing gift market.

Forrester Research projects online gift sales to grow from $1.2 billion in 1998 to $17 billion in 2004, which represents about 10 percent of total e-commerce sales.

An online gift registry is an effective marketing tool to lure new customers and limit customer returns.
But they can also present many technical challenges to you, the online retailer, during and after the set-up process.
You can avoid these challenges by partnering with MyGiftList and benefitting from the traffic that's coming through our service.

Online gift registries are just beginning to take off for a number of reasons...
One reason is that a critical mass of shoppers is just now coming online. Jupiter Communications estimates by the end of the year, some 29 million Net users will have bought something online, up from 19 million last year. And Forrester Research estimates that 10 percent of these sales are from gift-buying online.

Any site that doesn't offer a gift registry will be at a disadvantage.

In addition, just as increasing numbers of customers are coming online, more retailers
are setting up online shops. To stand out and draw customers, sites need to have more
than "a quick, colorful Web site." Instead, sites are turning to all kinds of different
strategies to draw in customers, one of which is developing an online registry.
It's important that your web site has tools like MyGiftList that will help your customers with shopping.

One of the chief advantages of MyGiftList is that it helps to limit returns.
Because recipients get to draw up their own gift lists, MyGiftList will help cut down on the number of gifts
that are returned because the recipient didn't like the gift or had already received it.
Returned items account for about 5 percent of the Internet's gross sales, a figure that cuts in to your margins.

MyGiftList works well with almost any type of gift including books, apparel, consumer electronics, toys, and donations to charities.