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‘Tis the Season for Search Engine Marketing

For search engine marketers, now is the time to start on Christmas-time strategies as Jim Hedger explains in his article, “Christmas Time for Search Engine Marketers”.

“Conventional wisdom states it takes about three to four months to achieve Top10 placements with an already established website. It can take even longer with new sites.”

“Time is of the essence. While it might be the most wonderful time of the year, Christmas, from a search marketing perspective, is just around the corner. This is an opportune time to begin the process of planning for success.”

“Most search marketers agree that a coordinated search engine marketing strategy is important for advertisers in competitive categories and during highly competitive seasons such as Christmas.”

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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