Apple Twist to the Classics

Boulard is a family brand : five generations have transmitted their passion for Calvados. The House of Boulard has cultivated, almost as an ancestral tradition, a certain taste for adventure.

Boulard Calvados always had in it something that goes beyond tradition, beyond Normandy, beyond classical ways to drink Calvados. With Boulard, you have the best of a great traditional Calvados constantly challenged and twisted.

Boulard is the leading Pays d'Auge Calvados brand in export and leader in travel retail distribution (duty free), which gives the opportunity to play a flagship role of the category in the international markets.

Boulard is aimed to be positioned as the premium trendy brand, specially for the on-trade premise.

The Boulard cellar master worked to obtain rich fruity Calvados with a well-balanced complexity.

They worked on the apple taste which is the main fresh flavor of Pays d'Auge Calvados Boulard, making it a perfect ingredient for cocktails.

Freethinking and desire to change the rules of the game, Boulard wants to be THE original alternative to more common spirits to twist classic cocktails and drink “creatively and different”.

Three cocktails to meet all consumers :

Old Fashioned & Manhattan :Cocktails to be sipped, that reveal and sublime the spirit base, for consumers who like to be surprised by forgotten flavors and want to share a nice moment.