Betfair has adopted Jumio’s Netverify customer verification solution. The new technology will entitle customers to pass know-your-customer checks faster and easily, without needing to take a photo of their identity and email it to the verification staff at Betfair.

Phillip Rivers, head of registrations, payments and fraud at Betfair, reiterated, “By adding Jumio’s Netverify into the customer verification process, we are making life quicker and easier for our customers, minimising fall-out from lengthy verification processes and removing costly man hours where we have to receive and review documents manually.”

Catherine Hickey, EMEA sales director at Jumio, said: “More and more of the top operators are integrating Jumio into their customer verification processes.

“Betfair is the latest operator to use Jumio not just to meet know-your-customer requirements but also to deliver a quicker and slicker customer experience.”

Clive Hawkswood, CEO at the Remote Gaming Association, said: “We’re seeing more and more gaming operators across Europe use customer verification software such as Jumio.” The aim is not to merely comply with regulations, but actually go a step further in making sure that fraud is prevented in the first place.