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Over 28,000 people in the Midlands have taken part in Stoptober, the first ever 28-day mass smoking quit attempt.

The new campaign challenged smokers to quit for a month.

According to the government's principle medical adviser, Chief Medical Officer Professor Dame Sally Davies, research shows that people who stop smoking for 28 days are five times more likely to stay smoke-free.

The Department of Health said that smoking is the biggest cause of premature death in England and accounts for over 100,000 deaths in the UK each year.