Eye-Tracking

Introducing Portland’s First Eyetracking Lab

Introducing Portland’s First Eyetracking Lab

Eye Tracking: What’s the fuss?

Eyetracking can add power to your usability testing efforts. But don’t use eyetracking for eyetracking’s sake. Sure the visualizations are cool (heatmaps, gaze plots, bee swarms) but have a good reason to use it. Here are a few:

Eyetracking

Eyetracking

Gaze detection: Gaze position and plot tell you what draws attention and what doesn’t.

Heat map: Eye movements are captured to reveal high value information and targets.

The credibility of your usability research efforts counts on data validity and precision. “Quick and dirty” is not enough for enterprise level teams or even smaller groups looking for accuracy and ‘one version of the truth’ from usability testing efforts.