MC Hammer's Advice for Entrepreneurs

8/23/2013 1:36PM

From entertainer to investor to entrepreneur, artist MC Hammer has a wealth of experience to draw from as a WSJ Startup of the Year mentor. He joins Lunch Break to offer his advice for aspiring startups. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

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Ch Ch ... entertainer to investor on for for Norwood ideas in C hammer joined us right now is what the mittens for The Wall Street don't start of the year series and he is here ... to offer advice for spying on screeners take ... a job a seventy year that's solid Wikipedia is to be believed luckily he told me it is you actually got her start as an entrepreneur Gary young age selling these falls outside the open A's baseball stadium is the true story on ... sale and that's bulls doing deals will yours ... be with the be all the extra tickets ... and upgrades Jackson by the blue ... all the Greeks of with the meal that you get the new Wealth Selamat was my my business at ... the half nine years old ... and I got caught the eye of the owner in the peace in this new academe our competition ... was hired to provide any brought meaning to continue to the owner's box into me was that ... the older ... and about my job would be to answer his phone ... every game every home game into a play by play broadcast like Chicago it was all this ... and First partnership ... that was my first thought ... you got into a false reduction named him yet I was a mean guy Ritchie Jackson pointed ... and diet he said look alot like him or hate here well was a kid of course there came a time where ... and when he came onto the area we took a picture SpA birdsong lookalike Susan Simpson school I pulled back in nineteen seventy five plow ... its online is happening not assistance back and I know you've had so many different businesses United APUs vineyards entertainment business to die of investing very heavily involved in the tech space ... I know how the game has changed you think for startups since you first got into the entertained is assigning startups ... of all different investments ... well you know it but there's lots Emilio so no one in the zip of them really always excited by storm he said ... it's the birth and the creation of ideas that comes from the musical cited bring us what we use when you don't hear anything can we create songs we create melodies ... on the hunt for new wars have ideas than in the star bright and cool and Coulter's to these beautiful companies and so ... on its debt or nobody really except ... when there is good times and is bad times for everybody as an entrepreneur you head out for the parcel that time when you ... had to declare personal bankruptcy and I'm wondering how that ... this was influencer Dr poured onto nor ship when it was that was very important because of you in silicone Valley concert you learn more from affiliates can you do from the winner sometime when its existing golf new active work is hard but ... we have to fill you really gotta figure out what happened ... that's probably why I've been really ... successful ... and silicone Valley because I'm surrounded by so many people wonder stand in all of them are not only ... end when one does when he's got to regroup refocus become what the next than the next idea of the next ... and keep your eye on your expenses always amazing and you start to get big I think a lot of people just they they they think it's always been a get bigger bigger they're not ready always ready for the part on sitcom ... absolutely so it's all part of the team that to ... you ... the staff to ... the future ... he tried to steal a point ... to point ... to begin scaling accordingly what's the advice of a job offer ... I in addition to that for some of our startup of the year contenders you all these incredible entrepreneur is competing ... to become the Wall Street Journal's top of the year while I mean this week copies in the air in ... not only one way or are notably there's a lot of Greek companies on repeat when all ... of my advice is to be in ... this process right in ... one is time to grow on how we ... teach each each part of the journey ... in focus away so you could yet force all skill ability but same time the product itself is the most important user experience ... is very important so ... if you go through with no previous experience ... on the feedbacks to get from from other community and utilized it to your advantage get get right listen you'll some degree this ideal Jack Dorsey use up at me no Hebrew gets Product and Design ... read the square where there's Twitter so ... you know guys like him ard me off with your friend gets he understands them and don't look at what Salesforce is ... on the soft courtship ... up that if you look at how markets his top New ... Salesforce understand sold short ... of the also wonder stand courts or so right in your company one incorporate recorders whale anyone watch product design ... all these manger mentioning I'm remembering now we have Wall Street Journal Sales of any with rain afterward you're kind of give me a ride back and forth internally there are ... at least the hula teacher I found I'm not stop us about how many photos you have like politicians and billionaires in your life the buttons also struck by ... how much each week and I'm wondering ... how is Twitter a useful tool specifically for you ... well took Twitter's of the year to ... end on the award Twitter was found and I had the opportunity to win talk to the founders and get my ideas of what I thought the ad created and it was around Ina Fried so my views were around when the Oval Mobileye's audience we'd be able to ... to a sale tickets will will be able to do all the states with this platform in ... would Twitter does is it teaches you the cross is still very quickly now on the more efficient in your answers on me think about it you probably don't work you did it probably story to watch for Uganda which are in our three to two more hours to go home yet ... so where where it twelve hours already ... so you have to learn to deal with to just ... looked glance answered him on ... Twitter is the best the teaching of the hundred forty character say which we have to see breaking new was breaking story ... on ... why one ... investor yes know what are the challenges and so it's windy when you get copies for all stability internally ... again like a product of August Salesforce has ... opted it helps with the efficiency ... of the company ... boil it down and simplest message before you go you've got five kids ... yes so what what what I have said seven by the real reason cotton iPhones to ... be a you are going to coach down and tell them right now one industry that you would pay ... for them to go into when you think ... that's the pot and see what would you say now ... but I'll go so you're going into ... what every industry going to go it would take its ... sold you you use the power of social media to drive whatever you just are you going until ... everything is on being disrupted by technology so Brett recent car industry recruits journalism rather to retain the ... new unit social drama Fidelity I was sick so all of you ... knowing my kids ... I call it uses morning we will be called Friday for its ... own Friday's purge your timeline ... going in a takeout AB silly comment giving it a bit of non suit because your future ... will be determined by your timeline by your Social poll fasting read what you get a job one a look at your timeline to try make it easy to get a hashtag Friday for Friday I just love all the more insane and atheism is going to take it