Marketing, advertising & media intelligence

Haystac has been selected as Tourism Victoria’s New Zealand PR agency
after a rigorous competitive pitch process that began in March.
Expressions of interest from over 30 agencies resulted in 11 tender
submissions, six shortlisted hopefuls and finally, three pitch
presentations.

Mango was the incumbent and it’s not known who else was in the mix,
but Tourism Victoria’s regional manager Margaret Spiro says Haystac
stood out as the strongest agency in all three core assessment areas.

“Haystac
demonstrated their capability where it counted; with outstanding
creative ideas, smart programme design and a deep understanding of the
industry.”

Haystac NZ general manager Fleur Postill says the
agency has a core service stream called Haystac Active, which offers
expert consultants for travel and tourism, aviation, destination,
sponsorship and sports clients across Australasia.

“Melbourne is
also our home base, we know it very well and we have a large consultancy
team there who are available to work as an extension of our Auckland
office,” she says.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Latest comments

What's the total weight difference? What's the patty weight difference? What's the price difference? Do you like real tomatoes, onions, and pickles like the Whopper or secret goop like the Big Mac? The Big Mac only comes their way(socialism), but ...

Genius From Elsewhere

1

Will influencer marketing work for cannabis? Digidaytakes a look at how cannabis companies are hoping to use influencers to get around ad brands – but not all are convinced and many influencers are weary.

2

Oreo is celebrating lefties in a new campaign featuring a limited edition left-handed cookie. The stunt has seen the brand create packaging that opens on the right side, compared to the left side where it typically opens.

3

Flip-flop brand Gandys is on a mission to develop a global footprint but unlike others with such ambition, all of its profit goes to charity with no money left for ad campaigns. Marketing Week looks at how it's building the brand through social media and press.

4

The trailer for Warner Bros. Pictures' new film The Nun is an example of great advertising as well as an ad that’s gone too far. Appearing on YouTube, it gives viewers a couple of seconds to turn the volume down before they hear a large bang and piercing scream alongside a grotesque image.

5

A phantom takes to the soccer field in a new celebrity-filled spot for Nike. The action-packed ad travels the world to promote the new boot and figure out who the phantom is that’s tearing up the soccer field.

Gold Sponsors

Silver Sponsors

Why we like it: It's nice to see the faces behind the voices in this ad. It's simple and feel-good, all while poking fun at some of the conventions of a music montage. Behind-the-scenes tricks like a hairdryer wind machine and torch spotlight are on full display for an extra laugh.

Who’s it for: MacKenzie Bread (Goodman Fielder) by The Enthusiasts and Curious Film

Why we like it: There's nothing like a bread ad to tug on the heartstrings. The grocery staple is as important to our lives as, well, (bread and) butter, so it's no wonder MacKenzie Bread likes to celebrate the process of creating its fine loaf. Nothing good comes easy but this ad makes it look easy as.

Who’s it for: Air New Zealand by Exposure

Why we like it: The latest installment of Air New Zealand's 'Where to Next?' campaign follows the same formula as its predecessors. Now the campaign has been around for a couple of years the latest ad seems familiar despite it being brand new. Showcasing Chicago and Los Angeles, it really makes us believe any destination is a possibility for our next trip.