Last year, he was the face of Facial Fitness Pao. We still don’t fully understand how it works, but it appears to be some sort of winged device you put in your mouth and it’s supposed to make you smile better:

Now, it’s the SIXPAD, which, according to a quick Japanese-English translation on FreeTranslation.com, is “training gear” with “unique technology” and is “revolutionary.”

YouTube

What exactly it does, we’re not positive.

YouTube

Basically we think it’s like one of those ab belts from ‘90s infomercials?

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“do not stand out from the top of the clothes anywhere, anytime training,” the YouTube description explains -- and would probably explain better if we had a better translation. “Wear­ only to grow muscles in the body, and contracted."

At the end, he mostly just acts like he’s full after eating a big meal:

YouTube

Watch the full commercial below and see if you can figure out what’s going on:

In a behind-the-scenes interview, Ronaldo says he goes “way back” with the SIXPAD then explains, “When I look at this product, I see myself. If your desire is to have a fit body like mine, I think this will help you.”

Speaking of soccer, look back on the hottest players of the 2014 World Cup: