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New director of operations in WRG's US office

Jennifer Baker will be overseeing the Live Events department, creating and managing live experiences.

Brand experience agency WRG is strengthening its operation in the US with the creation of a new senior management role.

Jennifer Baker joins as director of operations, overseeing the Live Events department that creates and manages high-end live experiences. She brings two decades of executive production experience for Fortune 500 brands including Nike, Delta, Nestle, Samsung and Google.

Russ Lidstone, chief executive at WRG and The Creative Engagement Group, said: "This new role is a significant hire for us in the US and Jennifer will be instrumental in the future growth and direction of the live events team. We’re delighted to welcome Jennifer to both WRG and The Creative Engagement Group."

Baker added:"WRG has a long, rich history of successful campaigns in the UK and I am excited to now be a part of crafting their continued legacy for the US market. I look forward to creating cutting-edge campaigns that resonate with audiences, as well as mentoring and cultivating future industry leaders."

Some of Baker’s most recent projects have included the Lexus LIT IS which was featured in Dua Lipa’s ‘Be the One’ music video, an AR experience for Intel and The Single’s Project which won an Emmy Award for Outstanding Creative Achievement in Interactive Media – Multiplatform Storytelling.