I don’t mean George Carlin’s bad words, the kind you can never say on television.

I’m talking about the words that might now reside on your company’s web site and in your annual report and wherever else you promote your products and services – words that leave you thinking, “That’s not us. Not even close.”

If your content doesn’t tell your story or fails to convey your brand’s personality and positioning, it might actually be scaring prospects away.

Funny thing is, when you share your story in spoken words – on a conference call, in an elevator, during a flight – I bet your close rate’s outstanding. But in writing? Not so much.

I’d love to fix that for you. Because before prospects meet you, they usually meet your content. Can you afford to have words that are weak ambassadors?

For more than 25 years, I have helped companies replace ineffective, ho-hum copy with writing that is clear, engaging, and persuasive – content that gets results.