Quality guaranteed, packaged ready to sell Concepts generate increased customer base, repeat traffic all at good strong triple keystone margins. Jewelers listed in the JBT that do not currently have an active Concepts Jeweler in their town may qualify to be the 'local' jeweler in their market area to offer Concepts. To date, over 2 million pair of Concepts Earrings for Sensitive Ears have successfully made their way into the fine jewelry marketplace.