The City of San Fernando, (Kapampangan: Lakanbalen/Siudad ning San Fernando; Filipino: Lungsod ng San Fernando) is a first class component city in the Philippine province of Pampanga, of which it is the provincial capital. The regional centre of Central Luzon (Region III), it has a population of 285,912 people according to the 2010 census.

"Fernandino First!" Fernandino ing mumuna, Fernandino ing manimuna!
Deeply rooted in our heritage, we commit to create and embrace a future where governance is socially inclusive, transparent and accountable, where citizens enjoy the fruits of their labor and peacefully live in harmony with the environment. We hold to these our core values patriotic and democratic, civic minded and socially responsible, committed to a culture of excellence, discipline and integrity, environment-friendly and proud of our heritage, fair and just.

According to a study, San Fernando 's strategic location within the Manila Clark-Subic Economic Triangle makes it a growing agro-industrial-commercial metropolis. The businessmen respondents are very happy with the flexibility of business taxes and land use regulations. Survey also reveals that the business community feels secured in the city government's management of the affairs of the city. This only show that the City of San Fernando is not only economically competitive, it also harbors a responsive local government unit.

The parol of star lantern is perhaps the paramount Filipino Christmas symbol – colorful, crafted with love and aglow with the spirit of the season. The Christmas lantern or Parul Sampernandu in Kapampangan can never be distanced from the town which created it, the City of San Fernando. It is what San Fernando is known for. And it is what has made the city famous all over the country and even around the world.

News Info

First Negosyo Center In Pampanga Opens In CSF [ Friday, 30th of October 2015 | 2 years ago ]

It’s all systems go for the first-ever Negosyo Center in Pampanga after the Department of Trade and Industry (DTI) and the Local Government Unit (LGU) of San Fernando launched the facility October 28 at the old DFA building in the City of San Fernando.

“Today’s launching is very timely as San Fernando was just awarded as the Most Business-Friendly LGU. No doubt this Negosyo Center is bound to be successful,” said City Mayor Edwin D. Santiago during his speech at the launching.

He added that the center will boost the development of micro, small and medium enterprises (MSMEs).

On the other hand, DTI Assistant Secretary Blesila Lantayona commended the city for its support.

“From my experience in Region III, specifically in Pampanga, I laud the LGU of San Fernando and the private sector’s effort on such endeavor,” said Asec. Lantayona.

To further strengthen their working ties, a memorandum of agreement (MOA) between the LGU and DTI was inked by Mayor EdSa and DTI Pampanga Provincial Director Elenita Ordonio, with the participation of Pampanga Chamber of Commerce (PAMCHAM) president Jess Nicdao and SMED Council Chairperson Teresa David-Carlos.

A wall of pledge was also signed by the officials as a symbol of unity, solidarity and commitment.

The Negosyo Center is a one-stop-shop where doing business is made easy particularly for MSMEs within an area. To date, there are 89 such centers in the country, with six in Central Luzon and five set to be launched.

Such centers are provided for under Republic Act No. 10644 or the “Go Negosyo Act” authored by Senator BAM Aquino that seeks to strengthen (MSMEs) to create more job opportunities in the country.