March, 20, 2014

All-New Sena Bluetooth Headset Designed for Outdoor and Adventure Explorers Now Available

New Sena Bluetooth Expand Allows Users to Stay Connected

SAN JOSE, Calif. (March. 19, 2014) – Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor activities market, today announced the Sena Bluetooth Expand, a Bluetooth Stereo headset with long range Bluetooth intercom designed specifically for outdoor sports activities, is now available for shipment.The Expand is specifically designed for outdoor sport and adventure enthusiasts and offers a headset option that allows them to stay connected that doesn’t require a helmet to be secure. With the Expand, users can call hands free on their Bluetooth mobile phone, listen to stereo music or voice instructions of GPS navigation, have intercom conversations in full duplex with up to four companions, as well as enjoy the new Universal Intercom and Advanced Noise Control technology. The Expand is now available at the Sena website or through retailers across North America for the price of $169. “Sena is dedicating to providing customers with products that will meet all of their needs and we recognize that not all outdoor enthusiasts wear traditional helmets. Providing an innovative product that will allow customers who enjoy the outdoors and sports to stay connected and still enjoy their music and GPS is important,” said Tae Kim, President and CEO of Sena Technologies, Inc. “Having the ability to utilize an intercom with other users, make phone calls or listen to music while rock climbing, mountain biking, or where ever the adventure goes is ideal. Technology is important in our modern world and we want to keep our customers connected where ever life takes them with the most innovative technology available.”

The Sena Expand is a Long-Range Bluetooth® Intercom & Stereo Headset that has been designed exclusively to meet the communications and connectivity needs of action and adventure enthusiasts that do not traditional wear helmets such as motorcycle or powersports helmets. The Expand utilizes Sena’s innovative technology and allows for hands-free Bluetooth mobile phone use, ability to listen to stereo music or voice instructions of GPS navigations, long-range Bluetooth intercom up to 330 yards, four-way conference intercom, and voice prompts. The Expand version 2.0 firmware also has the latest Universal Intercom technology that provides cross-brand interoperability to the users with a conference intercom capability and is a key function of Sena’s headsets allowing users to communicate via conference intercom with non-Sena Bluetooth products.

With a stable and secure fit the Expand is also durable, sweat and water resistant for active conditions. The Expand also features multipoint for dual mobile phone and GPS, playback music control by AVRCP, and built in Advanced Noise Control technology. With Advanced Noise Control, the Expand is equipped with the technology to limit the interference of wind noise and background noise while riding. The technology allows the wind noise to be automatically detected and reduced while maintaining the full volume of voice communication allowing users to have a more clear and enjoyable intercom conversation.

The Sena Expand is completely firmware upgradeable to ensure it remains compatible with all of the latest Bluetooth technology. Sena is dedicated to its customers long after the purchase and works hard to ensure the Sena Expand and all of its products remain up-to-date with the latest technology to ensure seamless paring, wide Bluetooth device compatibility, and the most up to date features. The firmware upgrades are free to all registered Sena customers.

The Sena Bluetooth Expand is now available for shipment through local retailers and Sena’s online store. For more information on the Sena Bluetooth Expand as well as Sena’s full product line, please visit www.SenaBluetooth.com.

About Sena Technologies Inc.Sena Technologies Inc. is a leading provider of Bluetooth communication devices, including Bluetooth motorcycle intercom. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, Sena has been a leading provider of Bluetooth communication systems for power sports and other outdoor activities.Sena offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit www.SenaBluetooth.com. Follow them on Facebook at Facebook.com/senabluetooth or on Twitter @senabluetooth. For media inquiries, please contact media@senabluetooth.com.