What drives us

The Power of Dreams drives us to create intelligent products that enhance mobility
and increase the joy in people's lives.

"Wouldn't it be exciting if dream products really existed?"
"We can please many people if we create the products of their dreams!"

At Honda we take on challenges in developing new products and technologies while cherishing the dreams and passion of each associate to create exciting and fun products that will bring joy to many people.

Dreams are the source of our courage and energy to meet every challenge without fear of failure.

Dreams are the major force that propels Honda.

Through The Power of Dreams,
Honda will continue providing new joys to the world.

Our Philosophy

Our Fundamental Beliefs

Respect for the individual & The Three Joys

Honda Management Policies

Proceed always with ambition and youthfulness.

Respect sound theory, develop fresh ideas and make the most effective use of time.