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In the past, when the Nerenhausen family looked to reinvest earnings back into the family business, Nercon Engineering and Manufacturing Inc., the focus was on the 'manufacturing' more than the 'engineering.'

The Oshkosh-based company, founded by Jim Nerenhausen in 1976 and now run by his son, Jay, added manufacturing space, a powder coating plant and new equipment in the company's Oshkosh and Octono decades to keep up with demand.

But in 2011 and 2012, Nercon began to focus on the engineering and front-office elements of its business as it sought to give engineers, sales staff, front ...