SAIN records has reminded singers of its existence after Decca launched a bid to find the next Welsh singing star.

Last week Decca, part of Universal, said it was to “scour Wales” for a solo talent to follow Bryn Terfel, Aled Jones, Katherine Jenkins and Rhydian.

Dafydd Iwan of Sain Records, Llanwnda, said the label had worked well with Universal, and several of artists were featured on some of their compilations.

He said: “However, we believe that creating a few “superstars” is not a record company’s main duty, but to provide as fair a platform as possible to as many creative talents as possible.

“While welcoming Universal’s interest, the musicians, composers and singers of Wales should remember that there are many professional record companies based here in Wales whose work it is to develop indigenous Welsh artists throughout the year.

“And although we cannot offer anyone a fortune, or promise them the earth, our privilege is to work with the tremendous wealth of talent in Wales so as to give the world an opportunity to appreciate the great and diverse culture of our nation.”