About Us

Principle is an international agency helping create a more just and equitable world. We use creative storytelling, innovative technology and targeted data to help you build strong movements and healthy communities.

Principle has built some of the largest and most active advocacy communities in Australia, working in partnership with Australia’s most respected advocacy organisations and NGOs.

These communities are driven by creative content, and after working on multiple state and federal elections, we’re proud that our work has reached more than 5 million people.

We’ve helped give people a platform to make their voices heard. And they have; people have come together to change corporate practice, government policy and even governments.