Pulitzer Prize-winning journalist Ken Herman encouraged students in Tsinghua University’s Global Business Journalism Program to experiment with the many new technological tools available to today’s reporters.

“Try different things,” Herman, a columnist at the Austin American-Statesman in Texas, said in a lecture on May 12. “Don’t be afraid to fail. Keep trying and you’ll get better.”

Herman and his wife Sharon Jayson, a longtime reporter for USA Today, spoke to Professor Rick Dunham’s Data Journalism and Multimedia Business Reporting classes at the Tsinghua School of Journalism and Communication. They told the stories of their award-winning journalism careers and advised students to master traditional news writing, audio, video and social media.

Jayson’s three-decade career has included stints as a television news reporter and anchor, a radio station reporter, a radio network Austin bureau chief and a newspaper journalist in Washington and Austin.

“I love journalism,” she said. “I’m glad to go to work every single day.”

Herman, who covered George W. Bush both during his days as governor of Texas and president of the United States, won the Pulitzer Prize for Public Service in 1977 for a series of stories in the Lufkin (Texas) News investigating the death of a young recruit in the U.S. military. The series led to congressional hearings and changes in American military recruiting practices. For the past six years, he has written a newspaper column that sometimes covers serious policy topics and often uses humor to make his points.

“I feel it is important to tell people what is going on in their government – or just entertain them,” he said.

Herman was one of the first print reporters to supplement his reports with multimedia elements such as video and audio. He said that some of his early efforts at video journalism were “pretty bad.”

“Make mistakes,” he said. “I certainly did. But you’ll learn how to do it and you’ll get better.”

Jayson, who specialized in coverage of younger Americans and human relationships during her decade at USA Today, said she knew she wanted to be a reporter from the age of 12, when she worked on a newspaper at her school. She encouraged the students to follow their passion in life, like she did, even if it does not lead to material wealth.

“Don’t just accept something because you think you’re going to get rich,” she said.

Ken and Sharon in Tian’anmen Square, with the Forbidden City in the background.

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About Rick

Rick Dunham is co-director of the Global Business Journalism program at Tsinghua University in Beijing. A veteran political journalist and one of America’s foremost authorities on the use of social media for journalism, he is the creator of the popular blog “Texas on the Potomac.” He is a past president of the National Press Club and the National Press Club Journalism Institute.