Agencies

Last week’s post revived a discussion from two years prior. So it seems we do this again. A little over two years ago, we addressed a debate over “art vs. science and math” with regard to advertising and once again an alarmist is presenting a failing, emotional argument to fight a business argument. This week’s Advertising Age ran “The Dangers of Online Advertising’s ‘Math State,’” Kendall Allen of the Laredo Group laments that “Filling […]

Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful. It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations. However, the only commercials that were definitely meant for business users […]

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]

modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media. Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools. By themselves, most of these tools may not be effective, but when used in an […]

Web Analytics 800-pound gorilla Omniture was picked up this week by 1,600-pound solutions provider Adobe for a mere $1.8 billion. This was a fantastic development for network-centric marketers and hopefully will set the stage for things to come regarding behavioral marketing and campaign management. Despite the wailing and gnashing of teeth by the “creative” camp, metrics are here to stay and will continue to drive marketing efforts, which are increasingly Network Centric. Now […]

The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it. In “A New (Full Page) Look for Online Ads,” AdWeek reported on Atlanta-based ShortTail Media’s “new” offering called Digital 30 or D30. D30 is “an elegant new video advertising platform that provides advertisers an easy way to use their existing video assets across some of the nation’s premier websites.” […]

The power of the Internet is evident with a Bethesda, Maryland company that leverages “crowdsourcing” for creative talent. GeniusRocket, whom the Marketing Consigliere has mentioned in passing before, offers graphic design, video, and copywriting services to clients at extremely affordable prices. In less than two years, GeniusRocket has built a pool over 10,000 freelancers from around the world to compete for projects. They help you define the […]

AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam. It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]

This year’s FOSE will probably be as good as ever, although last year there was much ambivalence in the Federal contracting crowd. But with with one day to go before the show, the Marketing Consigliere was a bit surprised at this year. Was it because of what was blogged last year? Well, in his blog he mentioned some companies, two of which exhibiting again- Turning Technologies, LLC, and Physical Optics […]

Alterian‘s December 2008 research is starting to reverberate around the Marketing world. While some leading trade publications are still picking up the news, the message is clear – most marketers still need to get their act together, but thankfully realize it. The main problem is money (of course), time, and corporate culture. This United Kingdom-based leading analytics platform company has a lot to say in its report. […]