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STRONY

Bottega Veneta - part I

Bottega Veneta belongs to a small group of Italian fashion companies, where sales had broken through the billion-dollar barrier. In terms of profitability, it is second to Gucci within Kering's portfolio. The brand was founded in Italy in the '60s as "Venetian workshop" (the meaning of the label). The launch of intrecciato weave brought Bottega Veneta to the peak of international success and became the signature of the brand. The label's motto is: "when your own initials are enough". With 200 stores all over the world, the company is doing really well and attracts all these customers, who turn away from flashy logo products and look for discreet, understated elegance. What makes Bottega Veneta stand out from the crowd is exceptional quality, quality that you feel rather than show.

The company wasn't always very successfull. It almost lost its identity in the '90s after several designers, like Giles Deacon, tried to implement the new luxury model, characterized by very obvious logos and flamboyance. But aggressive aesthetic was a total mismatch for Bottega Veneta and as a result the company almost went bankrupt. In 2001 Gucci Group acquired the brand and German-born Tomas Maier became the new creative director. He started working for Bottega Veneta during difficult economic times, shortly before September 11th terrorist attacks. Maier was a perfect choice for the brand and totally turned around Bottega Veneta's fortunes. He was able to revive the company, skillfully repositioned the business and elevated the label to new satorial heights.

"While other design houses might shock the system with avant-garde silhouettes or hyper-sexual runway shows, Maier provokes because he simply refuses to play by the most basic rule of fashion: obsolescence" (Robin Givhan).

Bottega Veneta's philosophy is based on four principles: quality, craftsmanship, timeless design and practical use.

"(...) Maier is likewise obsessed with the beauty of functionality. Every bag, wallet and pant produced by Bottega Veneta is designed to fit a need. Male customers, the designer says, are particularly attuned to the question of performance. "Men ask about provenance, how something has been treated, how it reacts, what they can get out of it", he says. "Will it last a long time without falling apart?" (Molly Young).

My name is Magdalena. I'm a personal shopper, stylist and fashion blogger. I love classics and elegance, timeless forms and cutting. My biggest inspiration are Audrey Hepburn, Grace Kelly and Jackie Onassis . I'm a huge fan of fifties in fashion. My blog is a place where you can find my inspirations, beautiful places which I visited and all these things which I loved . This is a small window of my lifestyle.