2016/06/26

Rolling out and Luster’s S-Curl brand came together yet again for a
night of style and fashion during a BET Awards Weekend Style Suite in
Los Angeles. The event featured a panel discussion and meet-and-greet
with national style icons and influencers discussing the fundamentals of
fashion, shoe game, and personal style. Panelists included actor/author
Christian Keyes, Fonzworth Bentley, and TV/film producer Datari Turner.
It was hosted by actress KD Aubert.

The panelists discussed their three most important male accessories
and all three men proudly said a tailored suit is key. Fonzworth Bentley
dropped a few personal keys to fashion success, letting the men in the
crowd know to always keep a navy blue blazer in the car, as it can make
any outfit a little more fashion forward. Bentley says his sexiest
accessory will always be his wedding ring, while Keyes is proud of his
beard, giving a shameless plug to Luster’s “beard balm.” Turner, who
kicked his career off as a model, explained the importance of a great
watch, saying it doesn’t have to have diamonds in it, but it is
essential for meetings with high level executives and investors in the
film world.

There was so much to learn about how the entertainment industry is
heavily dependent on fashion to close deals; everyone in the crowd was
taking notes. The two brands are currently collaborating on a 20-city
tour recognizing style icons in New York City, Atlanta, Los Angeles and
beyond.
“It is important for the S-Curl Luster brand to collaborate with
rolling out to curate style content and provide a platform for relevant
conversations with style icons,” said Jory Luster, CEO, Luster. “This
tour will allow the S-Curl brand to recognize these style icons’
important role in influencing how this growing male consumer grooming
market is being informed and educated on trends.”