2018 Edelman Trust Barometer

Edelman

Africa, Americas, EMEA, Europe: EU+Rest

CategoryTrust

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Overview

The 2018 Edelman TRUST BAROMETER reveals a world of seemingly stagnant distrust. People’s trust in business, government, NGOs and media remained largely unchanged from 2017 — 20 of 28 countries surveyed now lie in distruster territory, up one from last year. Yet dramatic shifts are taking place at the country level and within the institution of media.