2019 Salon Today 200: Profit Center

Salon owners on the grow are constantly on the search for new salon services, products and management strategies to boost the bottom line. These honorees share the bright ideas that are driving their revenue growth.

Solaris AvedaEvansville, INsolarisaveda.comAmy CarterSQUARE FEET: 2,400TOTAL EMPLOYEES: 19AVERAGE CUT & STYLE: $40BEST-SELLING RETAIL: AvedaCOLOR: AvedaSKINCARE: AvedaNAILCARE: EssieTECH SUPPORT: Salonbiz, DemandforceASSOCIATIONS: PBA“We increased color business by 20% this past year and have set a target to grow another 20% in 2019. We’ve built on existing skills to create more beautiful, custom blonding. We also invested in training on DevaCurl services, men’s cutting and styling, and razor cutting.”

The team from Soleil Salon and Spa in Windham, New Hampshire.

Soleil Salon and SpaWindham, NHsoleil-salon.comLuisa GarciaSQUARE FEET: 3,800TOTAL EMPLOYEES: 22AVERAGE CUT & STYLE: $45BEST-SELLING RETAIL: AvedaCOLOR: Deep By Aveda, Demi+ Aveda, Full Spectrum AvedaSKINCARE: AvedaNAILCARE: OpiTECH SUPPORT: Millennium, Demandforce, ZeeZor, SaloncloudsASSOCIATIONS: PBA“Add-ons are offered in person, over the phone while appointments are booked and confirmed, through add-on pads received by clients to fill out or update at check-in, and on ‘Beauty on a Budget’ mirror cling menus at each station. Each add-on is priced less than $50 and are easy to add into a client’s schedule. We ‘added on’ $80,000 in profit from these services in 2017.”

For a salon or spa, mastering a number of best business practices frequently results in overall sales growth, which fuels the trajectory of the business. This year, the SALON TODAY 200 salons grew at a rate of 6% and above. Here's the first half of this year's Growth honorees.

Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.

The SALON TODAY 200 honors the salons and spa who create clear-cut rewarding career paths for their team members, offer attractive compensation packages and design benefits that address today's workforce needs.

Meet the 2019 SALON TODAY 200 honorees in Retail and Merchandising. These salons and spas know successful retail sales are the result of the entire team pulling their weight. Owners and managers plan promotions and create displays, service providers educate the client and make recommendations and the front desk closes the sales.

On the 1st Day of the 12 Days of the SALON TODAY 200, we announce the honorees in the category of Philanthropy--those salons that realize leading with the heart and giving to others in their communities not only feels good, it can be a boost to business.

With a nod to family and community history and the traditional Japanese technique of Yakisugi, Garrison Neill creates Parker Barber in New Orleans, and ties for first runner-up in the 2018 Salons of the Year.

SALON TODAY challenged the 2018 class of the Salon Today 200 to send in fun team videos that give us a glimpse into their businesses and their cultures, and the results were so creative, we had to give away a few Oscars. Check out the compilation video