This could actually be rather clever with a few hours worth of work. As it is, it's clueless. The only thing I understood was that the claws are on the right and the tail is on the left. I never would have guessed the "W" - amazingly bad.

This is an awesome example of how a small business owner manipulated some poor designer into realizing his/her "vision". I'm sure the designer cried his/herself to sleep after they finalized the artwork.