Tiffany Haddish is now a Groupon spokesperson

The loyal customer is cashing in.

Tiffany Haddish introduced herself to American households with the tale of a grand, fantastic journey through a swamp she took with Will and Jada Pinkett Smith, all thanks to a Groupon she purchased while filming Girls Trip. Now, the coupon company is paying her back for all the free press by naming her their new spokesperson.

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People reports that the superstar actress, who also hostedSaturday Night Live and starred in JAY-Z's video for "Moonlight" in 2017, will star in a commercial for the discount company to air during the Super Bowl. According to Groupon's head of marketing, many of the takes we'll see were improvised.

“We went in with a script but honestly some of the best stuff we’ve got she improvised," Groupon told People. "She knows our product better than a lot of Groupon employees, it was incredible. She could name what she’d done, the experience she had and how much she’d saved. She’s experienced a lot, she’s now sort of on staff now, part of our team.”