Hiring

…session, called “Inside the Search for a Martech Unicorn: How Healthgrades Attracted and Landed Top Martech Talent,” provided perspectives of the hiring team, the recruiter and the winning candidate. The recruiter, Erica Seidel, created an infographic to help bring color and personality to the job…

This week we’re seeing quite a few executive hires, some interesting moves in the healthcare industry and news of expansions. Martech in Motion PulsePoint acquires Vitality Ad Lab The programmatic advertising platform said the move will bolster its commitment to evolving programmatic technology…

…Levine The Open Measurement SDK, and a later API for websites, seeks to create one industry-wide data stream for viewability stats. How do you hire a marketing technologist? Oct 12, 2017 by Ginny Marvin Employers and candidates may not even be speaking the same language in this emerging sector.…

…at The Trade Desk? The company is growing so fast, and it is really important to continue to build a best-of-the-best team globally. When you are hiring like we are, it is important to sharply prioritize it. I always push to see candidates sooner and clear my schedule. It is the only way to find the…

…Movers Wochit appoints Colm Curneen as director of business development. He was formerly director of business development at Storyful. Shopin hires Doron Wesly as chief marketing officer. He will head up marketing strategy and operations. Wesly was most recently at Lotame. Carbon Black announced…

The martech week in review: News and announcements in marketing technology this week that you might have missed Martech in Motion Sprout Social gets pinned A new Pinterest integration will enable marketers using Sprout Social to better connect brands with consumers on this platform. eBay partner…

…officer. Most recently, McCartney founded Whitespace Ventures Ltd., a venture capital fund based in London. Pixability announces several new hires and promotions. Former chief financial officer Nancy Lazaros has been promoted to chief operating officer. Todd Taplin has joined as chief revenue…

…descriptions to gauge how other high-performing teams define and hire for specific B2B marketing roles, especially in a competitive market. A quick web search reveals that the most useful marketer job descriptions — and ultimately hiring organizations — are the ones that clearly state what the…

…chasing the one perfect hire, marketing’s “golden unicorn,” is no longer realistic. Instead, marketing executives need to ensure that they staff the right mix of skills across the entire team and then build the structure and culture needed to unlock their potential. Hiring managers have focused on…

…increase martech adoption and impact by making it more accessible, creative, and even fun. Hire dedicated marketing technologists and/or martech trainers who teach and inspire Many organizations are hiring marketing technologists to be the super-brain behind tech investments. That’s important, but…

…Path strategy is a proactive talent acquisition strategy that either hires from the outside or grooms from the inside. I call this person a “Second-Gen” marketing operations professional. The Second-Genner is either hired (at a premium) from another company or is a more technical person who…

…digital marketing. Then, the other piece of this is [that] a lot of companies are hiring talent, but at junior levels. I see this in smaller B2B tech companies that know they need to use technologies in marketing but hire really junior talent — I’m talking manager-talent people with three to five…