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"There is general agreement that the sign is a good idea and there is a healthy discussion around various design ideas. We are listening and we would like to hear those ideas," he said.

"Our objectives are for the sign to say `Wellington', `film' and `global'. We think `WELLYWOOD' does that and so do many others.

"However, after discussing the issue with Mayor Kerry Prendergast we have decided to see if there is a better way of meeting these objectives. She suggested that we listen to some alternative ideas, given the strength of opinion on it, and we're happy to do that."

Suggestions could be made on the Wellington International Airport Facebook page.