How
should the BBB affect my purchasing decision?

If you're reading this, you have made a conscientious decision
to protect yourself with the highest standards in security. AMSA
works with the BBB to resolve any complaints within a timely
manner. Over the past year, AMSA has only had a handful of
complaints, and every single complaint has been resolved earning us
our A+ rating.

What is
the BBB?

BBB is a non-profit, private-commercial entity whose vision is
to promote an ethical marketplace where buyers and sellers can
trust each other. The BBB is not a government agency; therefore
they do not possess any legal/policing powers.

What does
the BBB do?

The BBB is a resource for unbiased information for businesses
and consumers. Their Business Reviews help consumers make the right
purchasing decision. The BBB is also a significant distributor of
consumer and business education information who provides tips and
alerts about marketplace scams.

How is the BBB structured and funded?

Each BBB is run separately and governed by a board of directors
under the guidance of the parent organization. Each BBB is chiefly
funded by its members, a large percentage of which (up to 90% as
reported by
Smart Money) serve on the BBB board.

How
does the BBB rate companies?

Seven factors lead to a company's BBB rating. Business'
complaint history with BBB, including:

The number of complaints filed
If complaints have been filed, has a satisfactory resolution been
recorded? If not, did the company make a good faith effort to
resolve the issue?

Type of business - A rating can be lowered if
the business falls into one of the following two categories:

Businesses that are likely to generate marketplace concerns
over a high level of customer dissatisfaction due to the inherent
nature of the products or service.

The business is believed to operate in violation of the law or
materially misrepresent their products or services.

Time in business - The longer a company is in
business, the higher their rating is likely to be.

Inadequate background information in the BBB
files. Businesses are under no legal obligation to provide
background information. However, should the BBB request but not
receive information, the businesses grade may be lowered.

Failure to honor BBB commitments such as
mediation settlements and arbitration awards.

Licensing and government actions known to the
BBB such as failure to obtain competency licenses, and
government actions against the business relating to its marketplace
activities.

Advertising issues known to the BBB. A
businesses BBB grade is lowered when the business does not, in the
BBB's opinion, appropriately respond to BBB advertising challenges
that relate to: