Autonomous vehicle designed for seamless integration with existing infrastructure.

Onboard boxing system.

Market

The vegetable greenhouse production sector is highly labor intensive. The total world greenhouse vegetable production area is over 460 thousand hectares (1.15 million acres).

Market need

The use of greenhouses to grow vegetables is expanding to meet the increasing demand for quality produce year-round.

Labor costs in greenhouses comprise 30% to 50% of total greenhouses production costs.

With rising labor costs and difficulties in finding and retaining qualified workers, growers are looking to technology to reduce costs and improve production efficiency.

Initial Market

METOMOTION’S initial target market is the hi-tech greenhouse sector where automatic systems are in use, and there is a strong movement toward robotics.

Hi-tech greenhouses – located primarily in northern Europe – comprise 10% of the total greenhouse market. Assuming one GRoW robot per hectare, the Company estimates the potential of its first target market to be more than $1 billion, with an ROI of less than three years for the grower.