JitterJam Integrates iContact Into the JitterJam Social Marketing Platform

Durham, NC (May 18, 2010) – iContact, an industry leader in email marketing services for small and mid-sized businesses, and JitterJam, a pioneering social marketing software provider, today announced a partnership to help businesses build trusted relationships with their current and potential customers.

This collaboration combines iContact’s feature-rich email marketing solutions with JitterJam’s unique social media, email and mobile engagement platform and intelligent contact database. Businesses now have the ability to easily create multi-channel campaigns on a single platform using their existing iContact email lists and templates along with the contacts they’ve cultivated across other social and mobile channels.

JitterJam’s intelligent database capabilities enable businesses to easily gather deep intelligence about their contacts, including how engaged they are with the business’ brands, markets and products, and the platform’s unique Make Me Happy™ feature enables individuals to specify how and how often they want to be contacted. Businesses can now create and track the effectiveness of marketing campaigns and communications across all their contact points and types and see which campaigns have been most effective by message, by channel and by individual.

“We were looking for an email marketing partner that provides powerful features and capabilities for our customers and a world-class API for deep integration with our platform,” said Ric Pratte, President and CEO of JitterJam. “iContact provides JitterJam customers with all the tools they need to easily create impactful email marketing campaigns along with their social media and mobile outreach, and the integration makes it easy for current iContact customers to expand their marketing outreach to the real-time web seamlessly and without having yet another silo of customer data.”

JitterJam is a comprehensive web-based integrated social marketing platform for multi-channel engagement and marketing. Its rich feature set includes social monitoring and engagement through Twitter, Facebook and FriendFeed; e-mail marketing integration with iContact; mobile marketing through a native text messaging campaign tool; tracking of campaigns on a per-message basis; multi-channel message creation and scheduling; targeted campaign creation and management; a multi-channel opt-in system; and much more. JitterJam’s capabilities enable businesses to develop trusted relationships with their current and potential customers and to communicate with them through the channels they most prefer.

“We are pleased to partner with JitterJam to provide our customers with the ability to integrate iContact functionality with social media and mobile marketing. JitterJam’s unique capabilities will help businesses develop deeper and more trusted relationships with their contacts,” said Jeff Taylor, Director of Business Development for iContact. “Email continues to be a cornerstone for businesses to drive consumer engagement and adoption, and we’re proud that JitterJam selected iContact for deep integration into their revolutionary platform.”

The iContact integration has been completed and is commercially available for use within the JitterJam platform.

About JitterJam

Founded in 2008, JitterJam empowers consumer-facing businesses to leverage social marketing and have it perform in concert with their other marketing initiatives. JitterJam is a comprehensive platform that integrates social media, e-mail, and mobile engagement with an intelligent contact database and the tools needed to turn social interaction into new opportunities for revenue growth. JitterJam is headquartered in Bedford, NH. For more information on JitterJam and to sign-up for a free trial, visit www.jitterjam.com.

About iContactWith more than 63,000 customers, iContact provides email marketing for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Intuit, Vonage, Symantec, International Paper, LG Electronics and ReMax, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods

iContact, designed for the SMB market is available at www.icontact.com; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at www.iContactPlus.com.