It's the way of the world unfortunately. New York, Boston, Detroit, Pittsburgh, and Chicago are all major U.S. markets. The best way to get these guys talking more about the Sharks is to make it to the next round.

The Bay Area is a bigger TV market than half of those, and LA is the 2nd biggest market in the country. If they really want to grow the game, trying to get more coverage of teams with fewer followers in bigger markets seems like it might be a way to go...