Seagate Technology

Company Profile

From Hollywood’s blockbuster movies, to the photos and videos we share with friends and family on our social networks, from servers that form the backbone of big enterprises, to desktop and notebook computers that fuel our personal productivity, Seagate storage devices, including hard drives, solid–state drives and hybrid drives, are all around us.

They are in video–surveillance equipment that protects people and assets around the clock, as well as in the DVRs, game consoles and media centers that have taken center stage in family rooms around the world. Digital content is ubiquitous, and Seagate is at the heart of how the world creates, distributes, shares and enjoys it.

1 Billion–and Beyond!Founded in 1979, Seagate is the leading provider of storage devices–in 2008, we became the first hard drive manufacturer to ship 1 billion hard drives–with the industry’s broadest product offering. Our products include 2.5–inch and 3.5–inch hard disk drives, solid state drives and hybrid drives (which incorporate both rotating media and flash memory) for compute–intensive enterprise environments that demand high performance, low–power consumption and proven reliability.

In 2009, Seagate developed its first solid–state drives (SSDs) that leverage non–volatile flash memory instead of spinning magnetic media. Seagate’s first SSDs were designed for enterprise environments utilizing blade and general server applications. We followed that up in 2010 with a solid state hybrid drive for laptops–a product with a unique algorithm that enables the drive to “learn” which files are needed most often and then places them in the drive’s on–board flash memory for lightning–fast access.

Seagate’s products enable high–performance desktop and laptop systems, along with ultraportable devices such as netbooks and thin laptops. We delivered the industry’s first 2TB, 7,200–RPM desktop hard drive, along with the world’s first 7mm, 2.5–inch form factor drive. These innovative storage products deliver super–sized capacities, industry–leading performance, encrypted security features and more.

More about Seagate:http://www.seagate.com/www/en-us/about/corporate_information/corporate_overview/

Distributors

Market Differentiator

It’s clear that storage plays a critical role in the digital home of today and will do so in the future. By listening closely to consumer demands, they are creating both long-term solutions and long-term storage opportunities that address the discrete content types driven by those emerging trends.It’s important to educate customers on the core value propositions of storage solutions and what differentiates superior storage from the merely mediocre.Storage manufacturers who focus on the four technical differentiators.• Reliability—By far the most important feature. Integrators are sure that proven reliability enables them to sell more storage solutions. Evidence of such superior reliability is key to the consumer.

• Serviceability—How a storage solution facilitates periodic service by its integrator is a prime opportunity for differentiation. Reports on operating temperatures, storage capacity and/or error messages are examples of service offerings can use to distinguish quality storage solutions.

• Cool operation—Storage solutions are often located in large equipment racks in digital home installations, making operating temperature a critical item. Storage solutions that generate excessive heat will combine with other heat-generating devices, such as audio amplifiers, to raise system temperatures and increase the chance of early equipment failure.

• Quiet operation—For storage solutions located within living rooms, family rooms, bedrooms or other living quarters, operating noise level is a crucial issue.

Channel Programs

The Seagate Partner Program (SPP) provides access to unique resources and benefits to help channel partners secure new opportunities and grow revenue and profitability.

Green Products

From our product design to our manufacturing processes, Seagate is “thinking green,” committed to developing and maintaining sustainable, responsible practices in everything we do. Seagate has created a proactive product development process that integrates environmental care into the entire lifecycle of our products.

Our enterprise drives, for example, are designed to reduce data center power and cooling costs by up to 92 percent, while our external storage solutions include streamlined packaging to reduce waste and fuel costs while being 100 percent recyclable. We believe in transparency throughout our supply chain, with visibility to the substances used in making our products. We go beyond what many manufacturers are willing to do, an approach that has earned Seagate recognition as a global leader in green manufacturing and production by BusinessWeek, Newsweek and the ChemSec and CPA Report, among others.

Locations

Parramatta, Australia

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