Spanish racing driver Marc Gene has lent a hand in the promotion of the 2014 Alfa Romeo 4C by providing a lucky stranger with a ride in the upcoming sports car.

Gene was in his native Spain for the stunt, on what looks like an ordinary working day. Surprisingly, the first person offered a ride refused because he didn’t want to be late for work.

The second time around, Gene wasn’t disappointed. To show his thanks, he took his passenger for a spin on a nearby race track.

After that, the lucky passenger got another pleasant surprise.

We’ll have to wait until the end of the year to see the 4C on local streets. The first versions to arrive will be a special ‘launch’ edition and then the regular cars will follow.

The 4C is a mid-engine, two-seat sports car built around a carbon fiber monocoque structure. Power comes from a turbocharged and direct-injected 1.75-liter four-cylinder engine, which is rated at 240 horsepower and 258 pound-feet of torque.