Relevant Play (formerly WABA Fun) Inspiring Smartivity® for Kids of All Ages

WABA Fun was founded in 2003 to provide children with awesome toys to encourage imaginative, open-ended play and to invite their minds to explore, create and learn. We believe creativity, innovation, and inspiration are natural for children, when they are provided the right tools for play. We are also passionate about making play and learning exceedingly fun.

With this vision, we brought to market numerous, award-winning toys to nurture the creative genius that naturally lies inside all children, including Kinetic Sand, Bubber, Shape-It!, Sand Paint, Dino Dig, and most recently, Mad Mattr.

Guarantee and Warranty

We stand behind our Relevant Play products with a Guarantee/Warranty against manufacturer defects and workmanship.

Limitation on Warranty for Purchases on Amazon.com: With respect to sales on Amazon.com, due to the proliferation of counterfeit and grey-market products being sold on Amazon.com, we will provide a manufacturer’s warranty only for products purchased from a reseller who we have confirmed as purchasing thru a professional distributor and providing genuine, new and authentic version on Relevant Play and WABA Fun brand products.

Jeroen Versteijnen

Managing Director EMEA & APAC

Jeroen has worked with a variety of global brands in the consumer goods industry for more than 20 years with a commercial focus on the international environment. Jeroen is very happy to be a member of the Relevant Play team since end of 2015.

Hugo Feighery

Sales Manager EMEA

Hugo has extensive experience in new business development and account management within EMEA.
He is passionate about working with partners to help develop their potential and excited to join Relevant Play at a time where innovative new products are being released and developed.

Amy Wong

Sales Manager Asia Pacific

Amy joined Relevant Play in late 2016. Before joining the company, Amy had over 10 years of experience managing local retail accounts and APAC distributors in toys and baby care industry. Amy is excited to join Relevant Play and she is eager to bring our products to kids and adults all over Asia. Amy has a genuine love for kids, her six godchildren have been her best friends since their birth.

ABOUT US

Relevant Play provides kids of all ages with cool toys that encouraged imaginative, open-ended play while inviting their minds to explore, create, and learn. We are also passionate about making play and learning exceedingly fun by providing smart and creative play-opportunities that support everyone’s creative genius.