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Ad Spotlight #1: Dove Men + Care “#RealStrength”

Father’s Day may have come and gone, but the feels from Dove’s #RealStrength campaign is still in full effect. Starting by airing the first spot during the Super Bowl, the campaign focuses on how men can show their real strength in how they care – how they care for others, and an even larger focus on how they care for their kids.

The latest spot for the Men + Care #RealStrength campaign centers around the moment that men find out they are going to be a father for the first time. After spotlighting the emotion of these real men, the ad displays on-screen copy that states “Real strength means showing you care even from the very first moment.”

With the few spots that Dove has released thus far for the campaign, it seems they are on a mission to bring down the facade of the traditional definition of a “man’s man”. To be a good man, especially father, it’s no longer about being the biggest, strongest and toughest around. Instead, Dove suggests, it’s about how you show that you care.

To support their campaign, Dove has encouraged interaction with the #RealStrength hashtag on Twitter, asking current dads to share advice with new or expecting dads. Additionally, Dove’s grassroots efforts are apparent as noted in a post from City Dads Group. The company in cooperation with City Dads Group, invited local dads in San Francisco and LA to participate with kids in NBA Fantasy Camps with NBA legend Robert Horry and former Clippers/Nets coach Don Casey.

What do you think about Dove’s #RealStrength campaign? Let me know in the comments below or connect on Twitter – @HOOKDin!