Social ad spending per user on the rise

Social network ad spending is on the rise around the world, and spending per user is going up in every region even as new users continue to flock to social platforms. North America far outpaces any other region in spending by this metric, according to eMarketer estimates, and will continue to do so for the foreseeable future.

eMarketer estimates advertisers will invest $3.60 on social network advertising per social network user in Asia-Pacific this year, up from $3.36 in 2013.