American Family

American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships.

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What we know about American Family

American Family, headquartered in the great city of Madison, WI, was founded in 1927. Its financial strength rating–aka its money-flexing muscle power to keep your assets safe–is Excellent.
On the other hand, its J.D. Power rating, which measures customer satisfaction around the handling of claims, is 4 out of 5. A higher J.D. Power Rating is a good indicator that a carrier will treat you well should something go wrong. Which is exactly what insurance is for, right? See more on J.D. Power ratings here.

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About The Zebra

The Zebra is not an insurance company. We’re an independent agency on a mission to help you compare all of your insurance options apples-to-apples, so you can make a truly informed decision. We’re proud because:

We’re the first to compare all the major car insurance companies side-by-side. The information provided on those insurers here is intended to help inform and educate consumers before they decide where to spend their hard-earned cash.

We’re independent. We have no stake in which insurance company you choose; we simply want to offer you unbiased, fast, side-by-side comparisons of your car insurance options.