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Groupon Ireland Overhauls Website

Groupon has unveiled a completely redesigned Irish website, as well as updated versions of its iPhone and Android apps.

The company said the changes are the latest step in the company's transition from a daily deal website to an online marketplace, making it easier for customers to browse Groupon's vast selection of deals.

“In the four years since Groupon launched in Ireland, the number and variety of deals have grown rapidly,” said Roy Blanga, Groupon's ýInternational Vice President of Northern Europe.

“Groupon Ireland has added thousands of new deals across local, product and travel in the last year alone. Our new site and mobile apps mean you can quickly find exactly what you want to do or buy, anytime, anywhere.”

The latest version of the website was rolled out first in the United States in November 2013. In addition to a range of new search, browse and location features, the website has an uncluttered look, with a white, rather than green, background.

Highlights of the new website include:

+ Homepage: A prominently displayed search bar at the top of the page, with type-ahead suggestions that allow customers to easily find the type of deal they're looking for.

+ Robust search filters: Every search result is displayed along with a set of easy-to-use filters that enable customers to drill deeper into specific categories based on their interests.

+ Improved images: An innovative carousel design means customers can see more images from merchants, more clearly.

+ Deal collections: Curated collections of deals based on moments in time, like Christmas, provide doorways into different areas of Groupon's massive inventory of deals.

Groupon has also updated its iPhone and Android apps. Groupon apps have been downloaded nearly 92 million times in 43 countries worldwide.

A tab in the mobile app enables customers to see what Groupon deals are closest to them, whether it's in their neighbourhood or another city. (September 2014)