Entertainment. Music. Fashion.

Beyoncè = Boss: Queen 🐝Rocks the Fashion World Again!

Beyoncè is probably one of the best marketing minds of our generation. Her ability to release songs, albums, and now clothing lines without a leak or trace, is nothing short of amazing. Today Beyoncè released the promotional photos and footage for her new activewear line, Ivy Park.

Coming off a successful (but failing in longevity) clothing line, House of Dereon, this new move is genius for Beyonce’s camp to make. I mean, who doesn’t want to look like Beyonce? Well, now you can look like Beyonce while you work out to look like Beyonce. It’s the circle of life. Check out the trailer and some promotional pics for the new line. {Elle.com}