Work

How it works?

We use two market scales. One is ‘promotional-strength’- that measures, how effectively the brand promotion is working,
and the other one is ‘willingness’- that measures, how likely is that a doctor would prescribe a brand.

The team uses following market analysis tools:

The Google Analytics- For the proliferation of data generated by doctor’s own perception of a product. Data’s are collected randomly from 70 thousand doctors from all the thana of Bangladesh.

The MedAnalytics- For measuring brand performance, we considered all the brands manufactured by 180 company.

The BCG matrix- Created by Bruce D. Henderson for the Boston Consulting Group for analysis of market competitiveness.