About Natori Josie Natori founded The Natori Company in 1977 with the vision of providing apparel with fine craftsmanship and fresh design. The lingerie industry has not been the same since. The Natori Collection of bras and panties showcase exquisite lace signature prints fine embroidery and a distinct East / West sensibility. We understand how women live and what makes them feel good about themselves clarifies Josie Natori. Femininity touches all aspects of the collection. Embrace sensuality confidence and modernity in Natori lingerie.