We often hold up box office numbers as proof of a movie’s success or failure, but even for “Frozen,” which is the highest-grossing animated movie of all time, its box office gross is a fraction of the merchandising revenue it has generated for the Walt Disney Company.

Every time you want to stop writing about “Frozen,” it breaks another record. This weekend, the Disney smash hit remained in first place at the Japanese box office for an incomprehensible eleventh weekend in a row.