Use Conversations to Drive Change

Seth Kahan, Wall Street Journal best-selling author of Getting Change Right, says the traditional approach of top-down, command-and-control is not effective. Company executives often make the mistake of mandating change initiatives—and they fail spectacularly. To get change right, Seth says leaders must have “conversations” with “most valuable players” in the organization and form “performance communities” that can drive change from the inside-out.