Facebook is not just a social networking website anymore, it has become part of the everyday life of millions of people.
Their official website says that Facebook has 1,000,000,000+ daily active users (1.04 Billion to be precise) on an average, as of December 2015. Approximately 83% of them are outside the US and Canada. You can imagine the global impact of this company.
As a business or nonprofit, you might already be using your Facebook page to reach out to your audience who are a … [Read more...]

In December 2014, Facebook announced a new feature: A Call-to-Action button for Facebook Business Pages.
Call-to-Action elements could play a very important role in your Digital Marketing effort. As a small business or a start up, it's important for you to enable your customers to perform the tasks that can add value to them and also be beneficial to your business goals. You may want them to download an app, watch a video, visit a particular landing page where you have special offers, etc. … [Read more...]