RTE set to build YouTube rival for kids as viewing habits change

Broadcasters around the globe are battling to keep up with young peoples’ media consumption habits, which are drastically different to their parents.’

The iPad has topped children’s wish lists for several years in a row, according to global market research company Nielsen. “Kids just get it – they touch it and it moves,” said Jamie Pearson, founder of review website BestKidsApps.com. “It’s like any other natural language at that age; they just pick it up.”

Netflix, the world’s largest video-streaming service, last year signed a deal with DreamWorks to create its first original series aimed specifically at children.