Something I noticed about Labs was that it also delineated out five subdomains within each website and scored their respective engagement score. This was the first I’d ever seen someone have the ability to determine differences between subdomains. Certainly, the information is there and accessible somehow (otherwise Postrank wouldn’t have it), but I’d not seen it yet.

I’m sure some techy is going to make fun of me for not tapping into publicly available API data and cross-grid hexing some morpheous node to flip on the sphincter, but I don’t know how to do that, so put a sock in it and get back to your World of Warcraft, dork.

The division and comparison of subdomains is interesting, even exciting, because it gives public relations professionals, marketers and anyone else trying to determine which blogs are more important, impactful or influential the ability to do so within WordPress.com, Blogspot.com (Blogger.com) and Typepad.com blogs. If a blog is run from one of those services and is “hosted” or contained within the WordPress.com servers, for example, it appears as blogname.wordpress.com. When you typically run traffic or engagement reports on the domain, you get results for everything on WordPress.com which is essentially useless.

Being the general pain in the ass I can be, I asked Carol Leaman, Postrank’s lovely (and patient) CEO, if I might get my hands on the sub-domain data for the three services mentioned. She gave me that and then some. (So much so that I can’t possibly cover it in this post. Hint.)

Without further ado, here’s a listing of the top 10 blogs, based on cumulative Postrank engagement scores (look here to learn what that encompasses) for the last three months, of each of the three major blogging subdomains. To access more of the lists, you or your developer (provided they aren’t tied up with Lord of the Rings … heh) can apply for and access that data through Postrank’s API.

I found the lists interesting and have some thoughts that might bubble up, but I’m more interested in hearing your reactions. What do you think of the top blogs in each platform. Any surprises? Any anomalies? The comments are yours.

NOTE: Some of the blogs contain content that might be offensive or unsuitable for your tastes. Click through at your own risk.

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy.

Very interesting. No surprise that porn, politics, and pop culture are in the top ten. No surprise about Google's rank either. I AM intrigued by those bloggers who have kept their names private. I'll have to check those out.

Look forward to more info in the (hint) future.

Posting a link from my blog in tomorrow's post.

Negatron

could you please post your blog link here so I can also see who where the publisher of those blogs?

Does this include WordPress, Typepad or Blogger blogs that use a custom domain name (myblog.com) versus the hosted subdomain one (myblog.wordpress.com)?

http://socialmediaexplorer.com JasonFalls

To my knowledge, no. It's an analysis of subdomains only, but I'll leavethat up to Postrank to confirm.

http://postrank.com PostRank

This only includes platform-hosted domains, so not myblog.com that happens to use WordPress behind the scenes, for example. That said, Ilya was in contact with Matt Mullenweg and we may be getting a hold of those custom domain sites on the WordPress platform, which would be some pretty cool data to slice and dice. Stay tuned!

I'm curious why some bloggers choose to stay on these platforms. I started on blogger but moved on to my own domain a long time ago. I still keep those blogs live just to redirect people to the new URL. There's a lot of advantages to using your own domain.

http://socialmediaexplorer.com JasonFalls

Good question, Sandra. I think for most it's just a matter of convenienceand less hassle. While you and I might be comfortable with the tech, mostpeople aren't. FTP is something most people think is a package deliveryservice (come to think of it, it kinda is … heh). But at the same time, Iagree that self-hosted is much more versatile. Still, these folks are doingsomething right and on a hosted platform.

http://twitter.com/sandrasims Sandra Sims

I wouldn't mind not having to deal with bugs every time WordPress gets updated!

http://twitter.com/brandonchicago Brandon Andersen

Sandra, I'm surprised at the caliber of the sites that are still on these platforms too. Like Jason says, it's probably just for convenience. Plus, having it hosted on a platform like this means they don't have to deal with constant updates and the threat of their blogs getting hacked. Still, I would suggest to them to get their own domains as that often helps out a lot with SEO. Then again, I don't get hundreds of retweets for anything I write, so maybe they're on to something. :)

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For at least a few, it’s the belief that Google can survive a DDOS better than anything they can afford to run themselves. I know that’s true for Shakesville which got DDOS’ed off their own server back to blogger.

Richard Gadsden

For at least a few, it’s the belief that Google can survive a DDOS better than anything they can afford to run themselves. I know that’s true for Shakesville which got DDOS’ed off their own server back to blogger.

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sandra i am agree with Brandon.. plus maybe for many is just the start and after the way they develop will have a private domain ..

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QuantCast lets you see stats by subdomain (but obviously you have to type them all in manually)

What a shock to see my blogspot blog (http://stacievaughansblog.blogspot.com) to be listed here!!! I actually switched to my own domain on WordPress less than 2 weeks ago. I figured it was about time I got my own domain! Thanks for sharing this!

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There are too many great host of blog that available such as TypePad, Live Journal and Blog. but most of people use Blogger and WordPress as their blog engine and host. I am currently using wordpress and typepad for my blogs..I think these are the best platform out there to reach audience as well as search engines.

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Thanks for the info. I will check some blogs.

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Your blog is an awesome post, i am getting confuse to which should I follow. Thanks for sharing such an informative post. According to your post all the three blogging sites seems great.

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I’ve encounter many blogs that instructing bloggers to add some plug-ins in their blog sites. Here is to add something new to its ordinary features. And that features can also attracts other bloggers to follows ones blogs.

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PageRank is probably one of the most important algorithms ever developed for the Web. PageRank is not simply based upon the total number of inbound links. The basic approach of PageRank is that a document is in fact considered the more important the more other documents link to it, but those inbound links do not count equally.good points here about Trust now being a major factor in search engine results, that goes with what Rand and others have been saying too. this also settles for me the value of a natural approach to gaining backlinks and not getting a huge bunch of them, or a large # of high pr backlinks in a short period of time – it rather undermines the Trust factor. I do wonder what you think of bing and how Trust does/will play a role in their results. it seems to me from a rather preliminary and cursory look at some results and comparing those to over at google and yahoo, that bing ofter relies more on the keyword/s being the actual url,

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I don’t know how I managed to miss this post. Just stumbled upon it today. These results really give me pause. Seth Godin’s the only person in the social media sphere to break into this list? Portugese education? The top 10? I find these results mystifying. No Slate, Huffpost, major publication blogs? Are those blogs even counted, because they are attached to a major website?

If I’m making a PR list to contact bloggers, this isn’t particularly helpful. I’ve been doing a lot of this lately, BTW. The major pr list generation engines have started adding bloggers into their results. And that’s helpful. But it absolutely no substitute for footwork. You have to actually visit each and every one of those sites, check out the content they’re covering, see what their narrative is, their audience, and so on. They may be nuts. Sure, they may be covering your category, but they may be getting an audience talking about why every business in your category sucks. Their traffic is important, to be sure. But I would almost rather work with a sane blogger with great content and a small audience than a blowhard with a big audience. These tools are, at best, an interesting piece of introductory information.

Frankly, these results raise serious questions for me. I’ve been messing with a lot of measurement tools lately, and I’ve been perplexed by a lot of the results I’m seeing. I know they’re missing a lot. I feel like it’s only getting about 70 percent of the true results.

Honestly, if you want to get the real truth, I think you have to hire NetBase or KD Paine or something. What the heck.

Susan Gosselin

I don’t know how I managed to miss this post. Just stumbled upon it today. These results really give me pause. Seth Godin’s the only person in the social media sphere to break into this list? Portugese education? The top 10? I find these results mystifying. No Slate, Huffpost, major publication blogs? Are those blogs even counted, because they are attached to a major website?

If I’m making a PR list to contact bloggers, this isn’t particularly helpful. I’ve been doing a lot of this lately, BTW. The major pr list generation engines have started adding bloggers into their results. And that’s helpful. But it absolutely no substitute for footwork. You have to actually visit each and every one of those sites, check out the content they’re covering, see what their narrative is, their audience, and so on. They may be nuts. Sure, they may be covering your category, but they may be getting an audience talking about why every business in your category sucks. Their traffic is important, to be sure. But I would almost rather work with a sane blogger with great content and a small audience than a blowhard with a big audience. These tools are, at best, an interesting piece of introductory information.

Frankly, these results raise serious questions for me. I’ve been messing with a lot of measurement tools lately, and I’ve been perplexed by a lot of the results I’m seeing. I know they’re missing a lot. I feel like it’s only getting about 70 percent of the true results.

Honestly, if you want to get the real truth, I think you have to hire NetBase or KD Paine or something. What the heck.

http://socialmediaexplorer.com JasonFalls

Keep in mind, Susan, these are not only rankings from a couple years ago, but are rankings of each platform’s hosted blogs. HuffPo, etc., are self-hosted, therefore would not be in the rankings. These are just rankings of the most popular blogs within the WordPress.com or Blogger.com or TypePad.com domains. Anyone hosting their site on software outside the free offerings of these platforms isn’t listed.

Thus, it’s not a reliable list if you’re segmenting by topic.

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@JasonFalls:disqus I don’t want to oppose on this blog comment. But, This blog post is quite old and need to refresh it. Today, I have created my own blog on WordPress http://vistastores.wordpress.com/ and eager to see my blog post on this kind of list. :) BTW: nice work man!

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