SHOOT OnlineIBM Introduces New AI Capability To Help Marketers Understand Campaign PerformanceSHOOT OnlineAccording to Gartner, marketing analysts can spend what feels like, and may actually be, 20 to 30 hours of their work week shepherding, wrangling and corralling their customer data. It's just not what humans are good at, but exactly where AI excels …

Canadian Mist taps party trick shot specialists for new video seriesMarketing DiveCanadian Mist debuted a new video campaign called "Garage Games," which stars three trick shot artists who specialize in classic garage and party games and know their cocktails, per news provided to Marketing Dive. Each video focuses on the completing …

The DrumGoogle at 20: the thoughts of the media and marketing industry on …The DrumIt's been two decades since Google was formed by graduates Larry Page and Sergey Brin, beginning a path to world domination of the search engine sector and …and more »

The DrumWhy a chief growth officer can deliver faster, clearer and better marketingThe DrumI heard a great phrase the other day: the CMO is only a guest in the boardroom. Armed with growing budgets and new technologies, you'd think chief marketing officers would have a much more influential role when it comes to the boardroom but that often …