Apple Announces September 10 iPhone Event: 5S, 5C And More Expected

Apple has announced an event to unveil its latest iPhone(s) for September 10.

The Californian tech giant sent out invites to journalists stating that it would "brighten everyone's day".

In a clue as to what will be unveiled, the colour scheme on the invite matched that used in its upcoming mobile operating system refresh, iOS 7, as well as leaked pictures of its new lower-cost handset.

Craig Federighi, senior vice president of software engineering at Apple, introduces the new OS X Mavericks operating system during the keynote address of the Apple Worldwide Developers Conference, Monday, June 10, 2013, in San Francisco. (AP Photo/Eric Risberg)

Craig Federighi, senior vice president of software engineering at Apple, introduces the new OS X Mavericks operating system during the keynote address of the Apple Worldwide Developers Conference, Monday, June 10, 2013, in San Francisco. (AP Photo/Eric Risberg)

Phil Schiller the senior vice president of worldwide marketing at Apple introduces the new Mac Pro during the keynote address of the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. (AP Photo/Eric Risberg)

Phil Schiller the senior vice president of worldwide marketing at Apple introduces the new MacBook Air laptops during the keynote address of the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. (AP Photo/Eric Risberg)