Posts Tagged ‘chinchin’

I love Chin Chin. I’m friends with Jess and Ben and love the food and pretty much everything about the place (especially the cutlery). In fact, I’ve probably been there more in the last 3 months than anywhere else, including my favourite hamburger shop.

But today, they’ve taken a big step backwards – they spammed me on my mobile phone. I received the SMS message “Gogo is a-gogo, Chin Chin’s new underground cocktail bar is now open daily….”. I presume the only way they would have my number is because I’ve left it on file for them to call me back when my table is ready. Sounds like they’ve sent this message out to everyone who has done the same. Not cool.

What I find so interesting though is that they would even consider that they needed to do it. The Twitter and Facebook campain that they used prior to launch of the restaurant worked a treat, at time of posting they have 1581 followers on Twitter. The Twitter account regularly talks about all things Chin Chin related and no one would really care about a week or so worth of Tweets about the new bar.

My bet is that whoever sent that Tweet didn’t consult people like Jess or Ed and they are now regretting it.