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The demographics of social media users

Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers?

These are the types of questions all companies need to ask before they invest time and money in a social media campaign. If you don't know where your customers spend time online, you can't be sure you'll reach them.

An infographic from DocStoc and the Pew Research Center illustrates which demographics spend time on social media.

For example, 71 percent of women use social media as compared with 62 percent of men. More city dwellers spend time on social media (70 percent) than those who live in rural areas (61 percent).