We have less than a month to go until Windows 8 hits RTM (release to maunfacturing). What has been described as the biggest OS renewal since Windows 95 is the current center of attention for each and every division at Redmond, since effectively Microsoft is betting the whole company on Windows 8. How does such a significant shift in the operating system used by 1.3 billion users impact a business application like Microsoft Dynamics CRM that has “only” 2.7 million users worldwide?

The past glory of Outlook

Previously Outlook used to be the premium client for accessing Microsoft Dynamics CRM. While any other CRM application provider was technically able to design a great user experience on a browser client, tapping into the omnipresent Microsoft Outlook (1 billion MS Office users globally) was a much more challenging task for outsiders, since they couldn’t just borrow members of the Outlook product team to help in building a CRM client, like the Dynamics division did with CRM 2011.

One regular tweet the Redmond tweeps like to recycle is that Outlook integration is the most popular add-on for Salesforce.com. I can imagine that for anyone selling a CRM application the question of “how does it work with my Outlook email and calendar” will have been a common encounter. As a result, every significant vendor has developed an Outlook integration. Also, as admitted by Bill Patterson at his WPC 2012 presentation, some customers actually prefer the Outlook clients of competing CRM vendros over what Dynamics CRM offers today. Sure, it may be an add-on, but what’s the big difference at the end of the day?

Another aspect to consider is that CRM inside Outlook is no longer the Holy Grail it once used to be. While I don’t have actual hard evidence to back this claim up, to me it seems obvious that the Outlook client is losing the relevancy it once had as the central hub for all knowledge workers. We no longer process our emails or manage our calendars on only our work PC, instead we do it on mobile phones, tablets, browsers, everywhere. The traditional Outlook application as we know it exists only in one of these environments. Although it remains within the reach of most Dynamics CRM users, it is more about the desktop legacy than showing the way of the future.

Cross-browser vs. Metro

Alongside Outlook, also the Internet Explorer client is losing its past status. The Dynamics CRM browser experience is becoming available on pretty much any Internet capable device, be it a PC or tablet, as the cross-browser support in Dynamics CRM rolls out. It was supposed to be here already, but got put on hold for another 6 months based on a decision Microsoft has made very recently. Regardless of the delay, it is something that cannot be stopped anymore. All the users, be it on IE, Chrome, Safari or Firefox will get the benefits of the new “Refresh” UI in their web client.

The main reason stated for the delayed delivery schedule of cross-browser support has been quality issues related to customizations in existing Dynamics CRM environments. Microsoft representatives have emphasized that they will not release a beta level product for line of business software that’s business critical to many of their customers.

While those are most likely accurate claims, Dennis Michalis (General Manager, Microsoft Dynamics CRM) also brought up in his WPC 2012 session the impact that Windows 8 has had on product development for other Microsoft product lines. Based on his statements, the demands placed on all the product teams for reaching Metro compatibility as close to the Windows 8 RTM date (beginning of August) as possible have probably forced them to re-evaluate their roadmaps and take away resources from the development of non-Metro functionality. In his own words:

Think about the priorities from Microsoft’s perspective: Would you rather make your business applications run seamlessly across PC and non-PC devices, thus making your competitors’ hardware and software more valuable for the user, or would you focus on building something that will run only on Windows machines? Besides, who wouldn’t want to get to selling a CRM app as gorgeous as this ASAP?

With the introduction of Metro apps on Windows 8, it will once again be possible for Microsoft to deliver a premium user experience that is exclusive to the clients running the latest & greatest MS software. Metro CRM will effectively be what the CRM Outlook client used to be a few years ago. This slide from WPC shows how the future Dynamics CRM client portfolio will no longer be Internet Explorer + Outlook, but instead we have the Classic client (browser + Outlook), Core client (Metro) and Companion clients (mobile apps).

In this transformation process the iPad apps are relegated into the “companion” category, whereas Metro apps are considered a part of the “core” experience. We probably won’t be seeing all the Dynamics CRM customization tools in the Metro CRM app anytime soon, but most of the functionality accessed by the average CRM user will very likely be available in the Metro client. Companion apps fill the gap for usage scenarios running on truly mobile devices i.e. smartphones, but the iPad or Android tablet apps Microsoft themselves offer will surely never be allowed to reach the level of functionality available on the Metro UI.

By delaying the availability of Microsoft Dynamics CRM Mobile from Q2 to Q4 the period of time between the Metro CRM app preview (Winter 2012 release = Q1 2013) and the official iPad app availability will have been conveniently minimized. Sure, anyone could acquire the iPad client straight from the manufacturer already today, but in the eyes of industry analysts who don’t pay attention to every detail in the product portfolio of CRM vendors they write articles about, little things like this can make a difference (case in point).

Are you ready to sell the Windows OS?

As we feast our eyes on the sneak peaks to a world where Dynamics CRM data is available literally at our fingertips, sliding away smoothly on the Metro canvas, it’s easy to forget what it will actually require for customers to gain access to a system like this. Metro apps will not run on anything but machines with Windows 8 OS. Also, they will not feel all that special unless you have some form of touch based input available in your hardware.

The Microsoft stack must be a faimilar concept to any IT professional. As an example, a customer doesn’t just buy Dynamics CRM from Microsoft, they buy the OS for the server & client, SQL Server for the database, Office for the end user information processing tools + optionally SharePoint, Exchange & Lync. Similarly, the Dynamics partners don’t only sell Dynamics CRM, Dynamics NAV etc. but also the surrounding stack. While in the past the OS hasn’t been a huge focus for Dynamics VAR’s, soon many of them will be selling Windows 8, indirectly. This is because if the customer doesn’t have the modern client software & hardware at their disposal, then you’ll need to fall back into the classic client in your CRM presales demo. Just imagine how crushing that will be once you’ve had a taste of Metro.

But there’s more to it then just flashy CRM demos obviously. Microsoft needs Metro to succeed in the enterprise. It may not need it immediately, though, and could therefore be prepared to not see a bigger uptake until Windows 9 comes around. Nevertheless, in order to have any chance of convincing companies to move beyond Windows 7 they’ve spent a lot of time and money migrating to not too long ago, Microsoft is in desperate need of Metro apps for the enterprise user. It’s not too difficult to convince developers to build simple Twitter clients and other small apps for Metro. The consumer can probably migrate to a Metro world pretty quickly, just like they’ve embraced the iPad. The enterprise scenario is a lot more complicated: No enterprise Metro apps -> users stuck with desktop apps -> Windows 8 only makes the life of IT department more difficult -> no sale.

The previous versions of Windows were sold to the enterprise as an operating system that meets the core needs placed on an OS. Windows 8 and its successors will be sold as the platform that runs the apps that your users need, with the user experience that they want. It’s no longer how you sold the enterprise BlackBerries, it’s increasingly how the enterprise was made to adopt iPhones. From the bottom up, through CoIT strategies (consumerization of IT). Cheap upgrade offers and shiny new slate devices targeted for the Xmas shopping season will not get the enterprises to adopt Windows 8, but they may get a few key influencers to go BYOD with Microsoft software and hardware (unlike the BYOM we’ve seen so far, i.e. Bring Your Own Mac) and put some pressure on their IT departments.

The same applies to Microsoft Dynamics partners. If the Salesforce.com sales reps go meet the potential customer with an iPad 3 in their hands, what Microsoft needs to get into the hands of its partners is the Surface. Long before the Dynamics CRM users will adopt it in any significant numbers. As the saying goes, the future is already here – it’s just not very evenly distributed. Even if Windows 8 would become an instant success in the consumer space, this will likely remain the reality for the Dynamics CRM customer base for quite some time.

Things used to be simple back in 2005 when I started working with Microsoft Dynamics CRM (known as only Microsoft CRM back then). You pretty much knew that there would be a version update every 2-3 years. In between, there would be a number of hotfixes created to address software bugs, which were packaged as “Update Rollups”. CRM 3.0 received in total three such packages. CRM 4.0 things kicked up a notch as we started getting these Update Rollups (UR) based on a regular schedule, one update every 2 months (until they were put on hold after UR21). CRM 2011 adopted the same UR release schedule, but in addition to that, Microsoft announced that they would adopt a new agile release model.

Exactly one year after the announcement we find ourselves in situation that may seem quite confusing to the casual observer. There are new releases in the horizon on a continuous basis and it’s easy to lose track of what exactly is meant by which update. Well, here’s my shot at explaining what’s going on.

What’s the “R” in R8?

R8 means Release 8. OK, so what are the previous seven versions then? They don’t refer to CRM 1.0, 1.2, 3.0, 4.0 or 2011 (there never was a 2.0, as some of you will remember). This R-based naming policy comes from the CRM Online product, which used to have its own release schedule with no UR’s and a slightly different code base from the on-premises product. The first R was presumably released when CRM Online was announced in April 2008. Things changed when Microsoft Dynamics CRM 2011 was released on January 15th, 2011, after which both the Online and on-premises version have pretty much gone hand in hand.

The “Rx” naming signifies a new functionality release and should never be used to refer to Update Rollup versions. Don’t shorten UR8 to R8, because the two are not the same (even though they are intertwined as we’ll later see). The Update Rollup version numbers always start from 1, so there’s been an Update Rollup 1 for both Dynamics CRM 2011, CRM 4.0 as well as CRM 3.0. Makes googling for information all the more merrier, eh? The Rx releases are a product of the cloud era and until we reach the next era beyond cloud apps, I don’t expect Microsoft to start the numbers from R1 all over again.

What’s the Q2 2012 Service Update?

Since it would have been confusing for on-prem customers to first release Microsoft Dynamics CRM 2011, then follow it up with a “Release 7” all of a sudden, Microsoft decided to come up with a different naming policy for these new, agile releases. Unfortunately, the naming policy they chose gave us monsters like “Microsoft Dynamics CRM 2011 Q4 2011 Service Update”. Wow, how catchy, and only 50 characters long! As a result of this, what was originally supposed to be just internal jargon became the preferred option for human communication and we learned to know the update as R7. 50 vs. 2 chars, which one would you expect to fly in the age of Twitter? ‘Nuff said.

Most of you must surely be already familiar with the contents of R8, the next release, and if you’re not, here’s a link to the Release Preview Guide. The real catch is in how the promised new features will actually be delivered. The correct answers to this question are:

In multiple Update Rollup versions

As solution files

Through Microsoft hosted, subscription based services or 3rd party licensing

In other Microsoft products

A, B, C, D – tick ’em all. This is the reason why there will not be any single place where you can “download R8”.

What will the Update Rollup 9 contain?

The official release announcement of Q2 2012 Service Update will most likely coincide with Update Rollup 9. However, if you study the contents of the Guide, you’ll find features that have already been released before UR9. Rapid View Forms were introduced in March as part of UR7 and re-labelled as Read-Optimized Forms. The same is true for SQL Server 2012 compatibility.

As we know from the previous R7 release, Activity Feeds are delivered as a solution package that you will need to download from the Dynamics Marketplace and configure manually. The Activity Feeds solution is not a part of the “core” Dynamics CRM product. However, there are parts of it that have been built into the platform, which is why at least Update Rollup 5 is required in order to install the solution. Similarly, you will need to get an updated version of the Activity Feeds solution after installing Update Rollup 9, otherwise you won’t see the new features.

A key deliverable of Update Rollup 9 will be the cross-browser compatibility that makes Dynamics CRM available on Chrome, Firefox and Safari. Since this is such a significant change to the platform, Microsoft has been kind enough to grant access to the R8 beta release for anyone who’s willing to follow these steps. Please note that the beta bits available for download cannot be upgraded to the final release of R8, so use them in a test environment only.

Extended browser support is completely separate from the mobile device support promised in R8. While you will be able to run CRM on an iPad Safari browser, the mobile UI demoed by Microsoft in numerous occasions is only available as 1) a subscription service from Microsoft, if you’re running Online or IFD, or 2) a perpetual license to be purchased from CWR Mobility if you intend to host the required service on your own server. Trying to access your Dynamics CRM environment after UR9 installation with an iPhone will most likely just give you the simplified Mobile Express user interface already familiar from the CRM 4.0 days.

Oh, and do note that the Microsoft Dynamics CRM Mobile released for Windows Phone 7 back in Q4 2011 Service Update is a completely separate product, even though it carries exactly the same name as the new offering developed by CWR Mobility and later on re-labelled by Microsoft. Since CWR Mobility didn’t have a Windows Phone client, this mobile app will likely remain on a separate development roadmap from the CWR-based offering.

What’s the role of SQL Server 2012 in all this?

If you haven’t seen the cool drag & drop report designer or the animated bubble chart demo of Power View, take a look at this video:

Wow, wouldn’t that look nice on a Dynamics CRM dashboard! Well, even though Power View is listed as one of the R8 features, there’s a couple things you should know:

It’s not available in the cloud. Sorry, CRM Online users. Maybe in R9 then?

CRM dashboards are a different data visualization technique that will remain “as is” for R8, not integrated with Power View.

The pre-configured Power View templates promised in R8 will be delivered as a Dynamics Labs solution, probably as a download from the Dynamics Marketplace. The same goes for the PowerPivot models to be included. Note that if you want to publish these PowerPivots to your organization, you’ll need an on-premises SharePoint Server 2010 with Enterprise CAL’s to view their contents on a browser window in your intranet.

In addition, if you plan to use SQL Server 2012 for hosting your Dynamics CRM database and Reporting Services, it’s good to know that you can’t achieve this configuration with the RTM bits for Dynamics CRM 2011. Update Rollup 6 has established a new baseline for CRM and you’ll need to download the server installation files from Microsoft Download Center, otherwise you’ll run into the following error while trying to install the Reporting Extensions:

Unable to validate SQL Server Reporting Services Report Server installation. Please check that it is correctly installed on the local machine.

What time is Metro?

Putting things into perspective, Dynamics CRM is a small fish in the tank compared to the big whale that is Windows 8. Since R8 will be out well before Windows 8, there isn’t yet a 100% support provided for the Internet Explorer 10 browser provided with it. Hopefully the remaining issues will be addressed by upcoming UR’s as Windows 8 is nevertheless just around the corner. Presumably we’ll see a proper Metro app for Dynamics CRM once R9 is released later this year. After all, the Windows RT tablets will not be able to run Outlook and we’ll need some solution for activity tracking to and from CRM.

When it comes to Windows Server 8, official support has not been announced. However, that doesn’t mean you couldn’t install Dynamics CRM 2011 Server on a Windows 8. Daniel Cai has done just that and offers a tutorial for anyone wanting to test R8 on the very latest Microsoft products available.

Full disclosure: I didn’t actually physically attend Microsoft Convergence 2012 in Houston, Texas. However, that doesn’t mean you have to feel left in the dark, thanks to the immersive experience that is the social web of our times. With live webcasts, near-live blogging and some 6000 tweets on the #CONV12 hashtag, keeping up with the online buzz has never been easier. Here’s my summary of what the event looked like through the eyes of a virtual attendee and some thoughts on where Microsoft and its Dynamics product line appear to be heading based on the announcements at Convergence.

Keynote

The opening keynote is where the stage is set for the rest of the event, so watching the live broadcast on Monday was definitely on my agenda. Sure, it’s all about building up hype for your products by telling how great you’ve done so far, how excited you are about your future roadmap and showing off with future concept demos that have little to do with the current reality. So what! You need a little show business alongside your business applications conference.

Having the luxury of my PC keyboard & mouse at my disposal during the event allowed me to experiment with Storify, a social media storytelling tool. I captured the best tweets, photos and screenshots during the keynote and compiled them into my Convergence 2012 story. If you’re anything like me, the mental barrier for sitting down and watching a recorded conference event for 1.5 hours is quite high, so why not glance through the highlights of the show on the Storify summary? After that, you can decide if you want to read the full transcript or watch the recording on the Virtual Convergence site.

Some notes picked up from the opening keynote included:

The Dynamics CRM momentum now stands at 2,250,000 users in 33,000 customer organizations.

“There are no happy Siebel customers in the world, there just aren’t.” – COO Kevin Turner on Microsofts internal journey from Siebel to Dynamics CRM.

Nearly half of the deals won by Microsoft over Salesforce.com have been due to the on-premises option and the hybrid model.

Metro

It’s Windows reimagined time all across Redmond now as we’re nearing the launch of Windows 8 later this year. This means everything that can be shown as a Metro style app running on a tablet, will be shown precisely that way. The fictional Contoso Electronics scenario of the big keynote demo used a highly customized UI built for the retail store experience only. A much more interesting demo was the project management Metro app that looked so realistic you could imagine it becoming an actual UI to some future Microsoft product to be rolled out at Windows 8 launch.

We didn’t get any official screenshots of a Dynamics CRM Metro app yet, but luckily Garth Knutson was able to snap & tweet this picture of a UI concept presented in one of the sessions. Just imagine if assigning users onto a Dynamics CRM opportunity record would look like this, how much higher would the user adoption of a CRM system be among sales people? Ah, CRM reimagined…

But the road to metro is paved with Apples. The actual tablet product Microsoft had to show at Convergence was the Dynamics CRM Mobile client for iPad, which meant that Apple devices were well presented in many of the Convergence sessions. Funnily enough, during the conference an internal email leak revealed that Microsoft was banning the use of company budget to buy any Apple products for its Sales, Marketing, Services, IT, & Operations Group. Oh well, guess we won’t be seeing many iPads on stage anymore in the following events. For those of you who haven’t seen the current client yet (developed by CWR Mobility), see my previous post on Microsoft Dynamics CRM Mobile iPad screenshots.

An important aspect to note is that the move towards Metro apps and tablet devices does also have an impact on traditional desktop usage of Dynamics CRM. Back in November I speculated that the legacy of Outlook could not be carried over to the world of Windows 8 tablets in its existing form. Since then this assumption has only been enforced by the announcement of Windows on ARM (WOA) tablets with no classic Windows application support and no sign of Outlook in the list of Office apps promised for these “iPad killers”. What this means is that the functionality exclusive to Dynamics CRM Outlook client must be moved to the cloud. At Convergence, the following functionality was more or less revealed to be included in the R9 release later this year:

Support for “track in CRM” functionality in Outlook Web Access (OWA client)

Woo-hoo! It’s been a long time coming, but to me this is a clear sign that Dynamics CRM is definitely on the right track in terms of becoming more compatible with the habits of today’s mobile workforce; how they manage their activities and messages on multiple clients, not just the single Outlook on their work laptop. Making the CRM features available through new channels, such as the Office 15 Agaves, is very important for making Dynamics CRM a relevant tool for knowledge sharing as the applications and devices surrounding it are evolving.

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