You think you can watch it all? From our coverage of this year's Media Insights & Engagement Conference, Melanie Schneider from AMC & Sundance TV and her co- presenter Stephanie Yates from WE TV discussed their viewpoints on how we have turned into a "primetime all of the time" audience and demonstrated that the phrase "TV is Dead" is not actually true.

In a recent post from our continuing series coverage from the Media Insights & Engagement Conference, we talked about leveraging fan passion in college sports. Today we continue to talk about sports teams and how they're using data to build championship teams.

Silence is something that is rarely discussed, but is a critical part of the way we communicate. For most people, silence is uncomfortable and awkward, and they will quickly bring up a new topic or ask a question if there is a moment of silence in conversation. Most people don't spend much time thinking about silence, or its potential as a tool. One group of people who do spend a lot of time thinking about silence, is therapists. Learning to use silence is a critical part of learning to be a good therapist. Once you have spent some time becoming comfortable with silence, you really get a new perspective on people and how they communicate. Researchers can use silence to become better at their craft in a number of ways.

Next up in our series coverage from the Media Insights & Engagement Conference, we are focusing on learnings centered on consumer engagement, KPI's and metrics utilized by brands, social media and media outlets.

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Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.It's time for marketers to get back to the basics and know your shoppers.

As market researchers, we're keenly aware that sometimes there's a gap between what people say and what they do, between aspiration and behavior. That's not because people lie or deliberately mislead (although occasionally they do). Rather, it's often because everyday behaviors and assumptions are so routine and deep-seated they fade into the background of our lives. The implicit and taken-for-granted can be hard to notice, recall, and describe. And yet, some of the deepest insights into consumer attitudes and behaviors lie in those unconscious routines and tacit assumptions. So how do we see the invisible and hear the unspoken?

LeBron James making his move to LA has been one of the most talked-about decisions in the sports world. His four-year, $154 million contract ($38,500,000 a year) will make him the highest paid NBA player ever. There's a new legend in town, but one thing that really separates King James from former Lakers greats is the heavy economic opportunity he has brought to each of the cities in which he's played. The study of this has been dubbed "LeConomics," and big brands and local establishments alike need to understand the impact of this economic force.

The proliferation of smartphone apps, wearable trackers, smart clothes and other health tech has given us access to more information about our fitness and nutrition than ever before. But does collecting all this data make us any healthier?

What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.

The lean approach to startups, innovation and product development is all the rage - and for good reason. There are many benefits to the lean approach, including quicker time to market, reduced development costs, more innovative products and improved customer relationships. However, companies outside the web/digital space can struggle executing on some of the principles of lean development, and even technology companies need a clear vision and strategy, along with processes for collecting and analyzing feedback, to embrace lean principles. Market research can bridge those gaps!