“Ubitus commits to work with LG U+ and LG Electronics to jointly deliver exceptional gaming experience directly through Smart TV to consumers,” Ubitus chief executive Wesley Kuo said in a statement. “We believe Korean consumers will be amazed at how effortless it is to enjoy console-quality games directly and instantly on their LG Smart TVs. Select, click, and [you’re] ready to play, just like the way they’ve been enjoying video-on-demand services.”

Ubitus competes with services like OnLive, which also offer cloud-gaming services. Like Ubitus, OnLive built its service into some televisions.