Welcome to the Tech Marketing group!

The Spicy Marketer - Tech Marketing

Shakin' up today's tech marketing... with a sidecar of fun! Spiceworks shows you how to move from “content marketing” to "engagement marketing” - a more efficient and effective way to grow your business.

By Jamie Bowler, director of global demand marketing at SpiceworksGreetings! It’s that time of the year again to make predictions about
the year ahead. You’ve likely seen headlines around the top marketing trends
from AI to chatbots, but here ...

Whether they're confined to an organization's technology
infrastructure or part of a bigger event (like a fire, flood, or earthquake),
disasters can quickly take a business offline — and require IT pros to bring it
back just as fast.
From...

As a tech vendor, it's critical to establish a relationship with IT buyers and earn their trust. Of course, that's much easier said than done. As we've highlighted before, this discerning audience doesn't respond well to aggressive sales tactics and cheesy marke...

As a tech marketer heading into the final stretch of the calendar year, it’s not unusual to feel like you’re straddling two planes at once. On the one hand, you’re working hard to address your audience’s current needs — especially as they race to use any remaini...

What's new in web marketing? I chatted with Rand Fishkin — SEO guru, co-founder of Moz, founder of SparkToro, and SpiceWorld 2018 vendor keynoter — to get the scoop. Learn how to balance SEO with your brand's voice, when to be wary of growth hacks, and why you c...

Every year, Spiceworks releases the State of IT, a report brimming with fresh insights from real IT decision makers, including new business tech trends and predictions for what marketers can expect in the tech purchasing landscape in the year ahead. This year, t...

SpiceWorld keynoter Katie Martell is bringing B2B marketing truth this October. Read on to get a taste of what you'll learn from her session!
Are you cursed?
If you market or sell software, technology, or hardware to a business buyer — chances are, the answe...

At first blush, corporate IT doesn't seem like the most nostalgic institution — but some of the gear still in use at companies might give you a sense of déjà vu. The fact is, purchasing new hardware — whether for mobile users, the desktop, or the server room — a...

"Unapologetic marketing truth-teller" Katie Martell is keynoting SpiceWorld 2018. Here's a sneak peek of what she'll share in October! In some ways, it’s a great time to be marketing to IT buyers.According to the 2018 State of IT Report, company revenues are on ...

From Spiceworks' newsroom, here's a recap of the top stories that engaged our Community's IT pros in July — along with takeaways for the marketers who love them!
1. Machines make meals: Robots increasingly cooking food in restaurants.
To improve their margins i...