neither ... but rich tea do at least have dullness simplicity in their favour, whereas custard creams have a fun-tackiness - linked to theb desire to take the sarni apart and lick off the cream. I can imagine an ad agency (or similar) offering custard creams out of a sense of retro-chic. BUT custard creams are also tackier. God it's really tricky isn't it?

Custard creams would appear to be marginally more expensive than rich tea. However, you can buy a bigger pack of CC then you can RT, thus making them cheaper than RT. Also, you can buy Tesco's Value RT in a separate pack, but if you want value CCs you need to buy a "biscuit barrel" pack which included Nice, Malted Milk and Bourbons as well.

If you closed your eyes and ate a bourbon or a custard cream, or any of those other cheapy creamy ones, you'd think they were all one- which they obviously are, with a bit of nasty colouring added....So it must be Rich Tea. Though I'd wager a Morning Coffee posher still than a Rich Tea.

Choco-Leibniz most definitely the phwoarrrr-better-than-sex biscuit. With really chunky Boasters a close second.....

I guess rich tea are a bit posher than custard creams (or cricket biscuits as they are know in our house, for some reason they are prized above all other biscuits!), and I know a lot of mums who would balk at giving their lo's a custard cream but don't mind a rich tea, because they are boring less sugary.