From partnering with cab aggregators, food delivery platforms and third-party supply chain firms, FMCG and retail majors have gone all out to ensure that their products reach consumers. A reinvention of traditional supply chain is on the cards

Both Pepsi and Coke indeed have to find a way to get their mojo back by investing significantly beyond carbonated beverages, but before they do so, the need of the hour is to improve their margins and build an asset-light model