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Promoting California: 1870 to 1940

For centuries, “California, here I come!” has been a popular rallying cry for fortune seekers setting course for the Golden State. This collection from the California State Library brings together a dozen travel brochures from 1870 to 1940 that document this most alluring state. Check out “Los Angeles To-Day”, which was originally published in 1924 to promote all aspects of SoCal.