Discipline: Communication

Discipline: Communication

In times of highly competitive markets, more than normal corporate communications is called for. Henkels image brochure is more than a company pamphlet and innovative in three ways: regarding its concept, design and typography. The usual presentation of machine rooms is not part of the strategic approach. To emphasize the personal touch in the corporate nature, new trails were blazed in the visualization. The Koi carp, simply called colored fish by the Chinese, is the common theme. Every single fish shows a unique, colorful and lively personality, just like Henkel as a company does.