Today is the big day — the Lexus LC floodgates are opening, and there’s going to be a metric ton of new information and opinion to read and watch and see.

In just a few minutes, I’ll be publishing a full technical breakdown of the new Lexus coupe (3,000 words!), but let’s start off with a bang — here is a new series of official videos that really kick off this new era for Lexus: