"Historically, bid management has been focused on optimizing position and keyword costs but it has become clear that other factors affect overall ROI and competitiveness," said Lisa Morgan, the report's principal analyst and CEO of Strategic Rainmakers.

Online Market World - Lisa Morgan is Senior Vice President of Programs and Education at Online Market World.She oversees event content, speaker programs, and business development.
Lisa has become a recognized author, journalist, speaker, industry awards judge and executive advisor who has helped vendors, service providers, associations, and event producers shape the direction of emerging trends and technologies.