Chain Store Age: Commentary: A Closer Look at Gen Z

Chain Store Age: Commentary: A Closer Look at Gen Z

Generation Z (Gen Z) is the newest emerging consumer group, born after the mid-1990s through the early 2000s, these consumers are quickly reaching the age of substantive disposable income. According to a Bloomberg analysis of United Nations data, Gen Z will comprise 32% of the global population of 7.7 billion by 2019.

This means retailers who have been focusing on Millennials (which comprise 31.5% of the population), should be actively working to understand this emerging group and accommodate their preferences…[Read More]