Category:Business Advice

There is an old rule in business that predicts 80 per cent of your sales will come from just 20 per cent of your customers. This is largely true.
Typically, you get the lion's share of your sales from people who ju...

People often want to know how much they should spend on marketing. There is no standard answer, but there are some good rules of thumb you can use.
The 10-30-60 Marketing Rule says to spend 10 per cent of your adve...

Every shopper knows that sensible buying saves money. Unfortunately, not every business owner realises the importance of careful buying in keeping a business profitable. Look for settlement discounts, rebates, special...

When buying stock there are two crucial components. Firstly, you must have a system in place so you are fully aware of the stock you need to replace and methods to predict when stock may diminish. Secondly, it is vita...

In order to promote your business effectively, you will need to advertise and choose the appropriate method for your business, such as newspapers, radio, TV etc. However, you should also ensure that the advertising yo...

"Selling Daily" - Sometimes we avoid silly and obvious promotions but they can get the job done. There can be great value in cheap things.
The idea is to use cheap promotional items that your prospect will have a u...

No matter how short your advertising message is, even if it is just one line, include a benefit.
Give people a reason to contact you, email you, or drop by your shop.
Nobody does anything without getting something...

In order to track the effectiveness of your chosen advertising campaign, you will need to compare your monthly costs against your monthly sales history. This will not only tell you whether you are experiencing a rise ...

Flyers, mailers, and brochures are affordable and selective means of getting information to a selected audience. They offer you more flexibility in budgeting and greater selectivity in choosing prospects than other ki...

Most businesses find that a major proportion of their marketing budget is allocated to advertising. Their main aim is to get the customer into their business in order to make money out of them.
What you will learn ...

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