If you turned on the television and watched the evening news it appears that the entire community of Baltimore looks like a war zone. However, underneath all the Baltimore riots smoke, fires and unrest, there are people within the community who really care, love and want to see their community thrive.

The NEW Oxford English Dictionary announced additional new words into the dictionary including, wassup, LOL, OMG & taquito. In addition to revised versions of Second Edition entries, the following new words were added:

What are my distinguishing characteristics and personality traits? Think about the stuff that people recognize about you right about the time they meet you? When your friends describe you what do they notice about you?

What are my guiding principles and values? Things about you that will never change?

Role on the web? What are you going to do on the internet?

What is my promise? What do you promise readers they will get by reading your blog?

What is my story? Think about what is your story. You better claim your story before someone else does. What brought you to the point where you are today? Think about it like an “About you” page.

Once you answer the questions above. If there is someone else doing the same thing, scratch it out and start again. You have to be different. Promises if you think long and hard you will be different. Figuring out what your Brand is simple. If it’s simple why is it so hard. Of you ask to own it.

It is however, harder for women to brand or change your brand. When you get to root of who you are can sometimes be painful and uncomfortable. However, it is so so worth it. If you know your brand. Every time you consider writing a blog post or have a question and ask yourself – – Does this opportunity match my brand?

Brand does not equal niche.

For more information about Branding check out Amy online at following:

Intro – Lisa Leonard is one of the first person who took Blogging for Business to the next level. She has a great presence online. She is in the jewelery business. (Tiffany Romero).

Here are 10 tips for Business Blogging:

Use amazing photos – Whatever your product is make a storyboard. If you have beautiful pictures, people will come back.

Have a unique story – If you can be unique. You have a market. Even if you are selling someone else’s products have

If you are selling business – Have a unique approach to selling a business. People want to see what is happening behind the scenes. People will feel more connected to you.

Network with other bloggers – She started partnerships with other bloggers and that is what launched her business into new levels. Marketing Tools – Twitter, Facebook, Pinterest (insanely beautiful pictures), Instagrm. You can do it well.

Types of contracts
Formal written contracts, oral contracts, written contracts in multiple parts, like email chain.

What is a contract?
In order to have a contract there needs to be an offer and a contract.

Contract Fundamentals (Translation)

Consideration – How much you’re getting paid.

Term – Don’t sign a contract without a term. Make sure contract states that everything needs to be done in writing.

Confidentiality – Don’t disclose what you learn on the job. Blogger will not disclose information learned during performance of the agreement.

Non-disparagement – Don’t trash talk your company

Non-compete – You can’t do similar work with X for a period of X years. Highly litigated. Negotiate length of time or distance.

Choice of Law – Agreement was drafted in state governed by the laws of the State of California. Common provisions and states where the company is located. Important this is to have a provision so that you know which state law will govern. If no Choice of law provision, try to get one in.

Indemnity – If a company gets sued you will pay for companies defense. Make sure it states due to your negligence.

Brands – If you are working with Brands, inquire as to whether or not they carry advertising insurance. This may a part of their companies liability insurance. Ask them if they have advertising insurance. This may only apply to larger companies.

Terms you want!

Modifications to be made in writing, signed by both parties.

Don’t agree to type 1 indemnity claim

Indemnity only if there is negligence.

Termination of the agreement after 30 days upon written notice.

No non-compete or shortest possible term.

No AAA Arbitration – EXPENSIVE!!! More expensive than regular lawsuit.

IV. Developing A Media Kit That Works for You – Speaker Francesca Banducci (@SITSgirls)