Author Archive: PointSource

Artificial intelligence (AI) is certainly a hot topic here at PointSource. We believe the technology will have a great impact in 2018, and so we’ve made it our mission to become AI experts – from tips on getting started with AI to implementation strategies to developing long-term ROI with the solution. But while we may … Continue reading “What Do Consumers Really Think About Chatbots?”

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The hype of AI soared in 2017, living up to its reputation as the year of artificial intelligence. We now live in a time where Back to the Future video calls are our everyday, chatbots and virtual assistant’s like Geico’s Kate are available 24/7 and platforms like IBM Watson can use Artificial Intelligence to suggest … Continue reading “7 Artificial Intelligence Predictions for 2018”

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This time of year, we spend a lot of time giving thanks for all of the things we’re fortunate to have. At PointSource, We’re thankful to work with great people who have great imaginations and all have a great sense of humor. We spend a lot of time explaining how AI and cognitive technologies can … Continue reading “A Norman Rockwell Thanksgiving with a Twist of AI”

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In honor of an industry that craves efficiency, let’s get straight to the point – many supply chain organizations are not readying themselves for future digital needs or addressing their users’ needs in digital. To better understand this, we conducted the 2017 Executing Digital Transformation report, which looked at the hurdles to and avenues for … Continue reading “Supply Chain Digital Transformation Report 2017: Key Findings”

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Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric approach is becoming ineffective as users’ expectations for a seamless experience evolve. Thus far, insurance companies have put resources into improving quote conversions and reducing … Continue reading “Insurance Tip Sheet”

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Real-time data and information at every step of the supply chain is crucial to the success of the customer receiving the right item in a timely manner. But the combination of outdated technology and a disparate user base that is geographically dispersed can make it difficult for supply chain organizations to deliver on their company’s … Continue reading “Supply Chain Tip Sheet”

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Online users have very little patience for a poor user experience and few industries have felt this as extensively as retail. When it comes to digital solutions, retailers that lack an understanding of their audience and aren’t able to meet customer expectations will not be successful in today’s competitive market. More and more, consumers are … Continue reading “Retail Tip Sheet”

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A well-developed user persona is unparalleled in its ability to refine and improve the end-user experience, and crafting a digital experience around persona attributes and needs can be the difference between happy, satisfied users and users that don’t get value from your product. While there’s immense value in using personas to improve your digital experience, … Continue reading “When it Comes to User Personas, Let Research Fall Where It May”

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Recommendations for conducting user research with a large team User research never goes as planned. Even if you have all your logistics in order, a clear understanding of goals and outcomes, and defined research roles, you’ll still run into unexpected challenges. All research endeavors experience at least one curveball, and that curveball might be thrown … Continue reading “Preparing for User Research Curveballs to Hit it Out of the Park”

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At IBM InterConnect this year, we had the opportunity to show off some of our IoT technology in the Dev Zone. While there, Hunter Shepherd, one of our Senior Software Engineer’s, spoke with TechRepublic about how our IoT foosball table and SnackTracker show what’s possible in the IoT. Watch the video to discover more about … Continue reading “How a Connected Foosball Table Shows What’s Possible in IoT”