Facebook thinks it has the antidote for ad blocking. Today, the social media giant and advertising darling is introducing a tool that could help users have more control over the ads they see, which Facebook says could help users view online ads as something to be appreciated rather than blocked.

Facebook researchers examined the behavior of over 160,000 users to help put an end to the cat vs dog debate once and for all. Its findings were actually in line with long-held stereotypes that dog people tend to be friendly, outgoing and generally likable while cat people are more likely to be single and sad.