The Company operates within its targeted markets through four reportable segments, those being related to products sold into the marine, automotive/mobile, outdoor/fitness, and aviation markets. For external reporting purposes, we aggregate operating segments which have similar economic characteristics, products, production processes, types or classes of customers and distribution methods into reportable segments. All of the Company’s reportable segments offer products through the Company’s network of independent dealers and distributors as well as through OEM’s. However, the nature of products and types of customers for the four reportable segments vary significantly. The Company’s marine, automotive/mobile, and outdoor/fitness segments include portable global positioning system (GPS) receivers and accessories sold primarily to retail outlets. These products are produced primarily by the Company’s subsidiary in Taiwan. The Company’s aviation products are portable and panel mount avionics for Visual Flight Rules and Instrument Flight Rules navigation and are sold primarily to aviation dealers and certain aircraft manufacturers.

The Company’s Chief Executive Officer has been identified as the Chief Operating Decision Maker (CODM). The CODM evaluates performance and allocates resources based on income before income taxes of each segment.Income before income taxes represents net sales less operating expenses including certain allocated general and administrative costs, interest income and expense, foreign currency adjustments, and other non-operating corporate expenses. The accounting policies of the reportable segments are the same as those described in the summary of significant accounting policies. There are no inter-segment sales or transfers.

The identifiable assets associated with each reportable segment reviewed by the CODM include accounts receivable and inventories. The Company does not report property and equipment, intangible assets, depreciation and amortization, or capital expenditures by segment to the CODM.

Revenues, interest income and interest expense, income before income taxes, and identifiable assets for each of the Company’s reportable segments are presented below:

FiscalYearEndedDecember26,2009

Outdoor/

Auto/

Aviation

Fitness

Marine

Mobile

Total

Net sales to external customers

$

245,745

$

468,924

$

177,644

$

2,054,127

$

2,946,440

Allocated interest income

737

1,836

1,469

19,477

23,519

Allocated interest expense

0

0

0

0

0

Income before income taxes

56,595

206,042

57,430

488,584

808,651

Assets:

Accounts receivable

72,904

139,114

52,701

609,391

874,110

Inventories

25,850

49,326

18,687

216,075

309,938

FiscalYearEndedDecember27,2008

Outdoor/

Auto/

Aviation

Fitness

Marine

Mobile

Total

Net sales to external customers

$

323,406

$

427,783

$

204,477

$

2,538,411

$

3,494,077

Allocated interest income

957

5,006

1,867

27,705

35,535

Allocated interest expense

(109

)

(23

)

(104

)

(371

)

(607

)

Income before income taxes

118,737

165,986

63,904

565,739

914,366

Assets:

Accounts receivable

68,615

90,761

43,383

538,562

741,321

Inventories

39,366

52,071

24,890

308,985

425,312

FiscalYearEndedDecember29,2007

Outdoor/

Auto/

Aviation

Fitness

Marine

Mobile

Total

Net sales to external customers

$

294,995

$

339,741

$

203,399

$

2,342,184

$

3,180,319

Allocated interest income

2,258

4,661

3,127

31,949

41,995

Allocated interest expense

(3

)

(92

)

(10

)

(102

)

(207

)

Income before income taxes

113,407

127,804

71,920

665,142

978,273

Assets:

Accounts receivable

88,352

101,753

60,918

701,490

952,513

Inventories

46,885

53,997

32,327

372,258

505,467

Net sales, long-lived assets (property and equipment), and net assets by geographic area are as follows as of and for the years ended December 26, 2009, December 27, 2008, and December 29, 2007:

North

America

Asia

Europe

Total

December 26, 2009

Net sales to external customers

$

1,972,451

$

149,920

$

824,069

$

2,946,440

Long lived assets

233,573

153,878

53,887

441,338

Net assets

1,177,849

1,467,903

190,695

2,836,447

December 27, 2008

Net sales to external customers

$

2,333,585

$

144,740

$

1,015,752

$

3,494,077

Long lived assets

221,158

168,528

55,566

445,252

Net assets

687,638

1,371,240

166,976

2,225,854

December 29, 2007

Net sales to external customers

$

2,066,823

$

144,155

$

969,341

$

3,180,319

Long-lived assets

185,838

143,181

45,128

374,147

Net assets

908,267

1,309,783

132,564

2,350,614

Best Buy, a customer in the outdoor/fitness, marine, and auto/mobile segments, accounted for 13.4% and 12.0% of the Company’s consolidated net sales in the year ended December 26, 2009 and December 27, 2008, respectively.