Retail Strategy

Retail has been changing, it feels like it has been overnight, but in reality it has been happening for at least 20 years, and it’s all those companies that have seen this happening and evolved with it that are now seeing the benefits, and it’s all those that have ignored the change that are now struggling for survival, mostly too late.

Looking back, Woolworths, BHS, Mothercare, Carpet Wright, Debenhams, Maplin, Moss Bros, Toys r Us, PC World, Prezzo, Claires, H&M, Next, M&S, just about the entire face of retail 20 years ago have started to drop off, or may just scrape by. When the pound stores start to be sold for a pound, you know there are troubles brewing. The high street is very different these days and retailers need to adapt to this or die.

We have many years of specialist experience with retail branding projects, from fashion, to forecourt to fmcg. Our expertise covers areas such as retail brand creation, retail packaging and promotion and retail interior design.
We have also developed a valued relationship with sensory retail specialist Mood Media who are experts in sound, video and scent. Our work for Mood includes evolving their own brand and communications to better project the value and benefits of what they do.