LogoMotives Design Tracks: Critters • Part 2

Animal life has been the subject of a large number of my logo design efforts - back to my college days in the late 1970s. Below are some examples, presented as "Critters • Part 2."

Virtual OfficeClient: Virtual OfficeLocation: Yachats, OR USA

The logo for a virtual office assistant, with the lizard imagery being a personal request of the client. The design is featured in New Logo & Trademark Design (Japan), The New Big Book of Logos, and New Logo: One (Singapore).

Good Pig, Bad PigClient: Good Pig, Bad PigLocation: Portland, OR USA

Owner Brett Bigham provided the illustration for his greeting card company identity. The logo appears in the books Really Good Logos, Explained, 100's Visual Logos and Letterheads and Logos from North to South America (Spain).

This identity was included when the Sisters Rodeo was inducted into the Library of Congress “Local Legacies" archive. The rodeo logo received an Award of Merit in the Central Oregon Drake Awards and a Silver in the Summit Creative Awards. It also is featured in The Big Book of Logos 3, LogoLounge - Volume 1 and Design for Special Events.

Some friends asked me to create a personal icon to be used on their wedding invitation, napkins, thank you cards and a calling card. Her nickname is 'Fish;' his is 'Bird." The image appears in the books International Logos & Trademarks IV, New Logo & Trademark Design (Japan), New Business Card Graphics 2 (Japan) and The New Big Book of Logos.

ChameleonClient: Micki King/Chameleon SalonLocation: Portland, OR USA

Personal logo for a hairstylist who desired images of swirls, and a yin/yang reference, in her identity featuring a chameleon. The font is Kells Round from P22. The logo appears in the books LogoLounge 4 and 100's Visual Logos and Letterheads.

About Me

Jeff Fisher, author of "Identity Crisis!" (HOW Books, 2007), is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. He has been honored with over 600 regional, national and international design awards and is featured in over 140 books about logos, the design business, and small business marketing. His first book, "The Savvy Designer's Guide to Success" was released in 2004 and has been reissued as a PDF on CD from MyDesignShop.com. Other books are currently in the works. Fisher serves on the HOW Magazine Board of Advisors, HOW Design Conference Advisory Council and Art Institute of Portland Professional Advisory Council,. The designer also writes for HOW Magazine, other industry publications, and many webzines and blogs. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups. Graphic Design USA magazine named Jeff Fisher one of the design industry “People to Watch” in 2009. Fisher lives in Portland with his partner of 20+ years, Ed Cunningham.