Celebrity fans and followers are more likely to offer advice and opinion to fellow online consumers, particularly on entertainment topics. For example, 32% of adult fans of celebrities online frequently provide advice on movies, and such fans are 44% more likely to do so than online adults on average.

Some 28% of adult fans of celebrities offer opinions on music, and they are 56% more likely to do so than online adults on average. Similarly, 28% offer guidance on TV programs (34% more likely to do so).