About You

You are an aviation executive looking to push the boundaries. We’ve helped several of your peers become remarkable. Cebu Pacific is a great example.

You know marketing an airline is different from selling soda or soap. You’re a disruptor among your peers. You take pride in challenging the norms. You’re looking change the mindset about marketing within your organization.

We are your ideal partner. We’ve helped over 80 aviation brands worldwide become remarkable. We can do the same for you, adapting our five-step consulting process to your needs.

Executive Briefing

The first step is to give you an overview of cutting edge innovations in airlines and the latest trends among travelers. Aimed in particular at senior management, we find that this stage often serves as a wake-up call and helps drive internal alignment. Over 5000 executives have attended SimpliFlying’s briefings and presentations.

Assessment

We understand that your brand is turn unique. Rather than adopt a ‘one size fits all’ approach, we get under the skin of your business to identify the biggest gaps and spot key opportunities to leapfrog competition.

The strategic assessment involves at least a dozen interviews with staff from multiple departments to determine the as-is state in the airline. We then produce an assessment document within four weeks with key recommendations. Such assessments have been conducted for the likes of Aer Lingus, Volaris and Engine Alliance.

Re-inventing B2B Marketing For Aviation

Training

This starts with a SimpliFlying training workshop. Participants have told us that this is like learning to swim by being pushed in the deep end of a pool. It merges theory with practice through interactive group exercises, simulations and over 50 case studies that force participants to think on their feet. Our workshops have been attended by Boeing, Airbus, Emirates, LAN, Singapore Airlines and more.

Re-inventing B2B Marketing For Aviation

Strategy road-map

Having completed our assessment and worked with you in a collaborative workshop, the next step is for us to produce a strategy road-map. This is typically brimming with initiatives to be implemented that would help you stay ahead of competition.

Re-inventing B2B Marketing For Aviation

Consulting

The Roadmap that we’ve produced for you shows the way ahead when it comes to building your brand and increasing both revenues and passenger satisfaction.

We consult with you on an on-going basis to make sure your marketing activity is aligned with this.

We can work with your own agencies on implementation, or by using a team of marketing agency experts that we have in-house we can implement them ourselves, thereby providing you with a complete end to end solution.