Rethinking media

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This post marks the end of the marking period for my Rethinking Media subject. A huge thank you to everyone who participated to date with a shout out to Avril, Sarah and Sally for your thoughtful and though provoking comments on this blog. It had been an interesting couple of weeks building this blog and playing around with ideas for each post. I suspect that although this blog is a good start to build a community, it will take several months to build an audience beyond the classroom.

Thanks to Sarah of the Conversation by Design blog on this lovely little gem of the Count, counting all the way to one billion. Marking, Sesame Street’s historic place as the first non for profit Youtube channel to reach a billion. What’s remarkable about this is how illustrates the need to create digital events to celebrate digital milestones. Definitely not something that we’ve come across in previous media, where milestones are usually on the production of x years of TV, Radio etc rather than the number of people who are engaged with the media.

So is there a right and wrong way to celebrate milestone? This great blog post from Convince and Convert has a few pointers to share:

Milestone’s aren’t about you – they’re about your community.

Make your milestone about your fans by putting them in the spotlight, thanking them, and encouraging them to be part of the celebration.

Look to your fans for inspiration.

In lieu of crowdsourcing images, an effective way to validate your community is to produce content and hashtags aligned with how your company or brand plays a role in their lives. It will give your community something to rally around.

Goes to show that user generated content can be harnessed to create content as well as virality for a brand. This celebration of digital events is arguably unique to our emerging media.

Unless you slept through this entire weekend, you should be aware by now that Tonny Abbott is our new Prime Minister. What astounded me about this particular election was how blatant the media support had been for the Liberal party. The front cover from the Daily Telegraph the week before the election was incredibly telling about who the paper was betting on. It made me wonder, was the media picking up an existing sentiment or were they inflaming the public with their very pro Liberal stance. Thoughts?

According to legend, Martin Luther nailed his 95 theses to the door of All Saints Church in Wittenberg and thus sparked the Reformation. Although there are ongoing debates on whether this legend was based on fact, one point was undeniable; it was the printing press that helped to spread his message far and wide. In two weeks his theses were spread throughout Germany in a month his message had spread like wildfire across Europe.