You’ve written lots of blog posts, and maybe you’ve even organized them using categories and tags. But your readers are still getting lost. They like the posts they’ve found using search engines, but they don’t know where to go next. If they click on your categories or tags, they see your newest posts, but they might not find your most useful ones or figure out a good order to read posts in. Sure, if you wrote all your posts according to a well-planned editorial calendar, people can follow that sequence. (If only we could all be so organized!)

I know what that’s like. I’ve got thousands of posts in my archive, and even I find it hard to navigate through them. I’ve tried all sorts of plugins for suggesting related posts, but I didn’t find any that could suggest good relevant content quickly.

How can we help people find the posts they need? Adding a “Popular Posts” widget to the sidebar is one way to help people discover your posts, but it only shows a handful of entries. A better way to help lost readers is to put together a page with links to your recommended posts. You can call it Resources, Start Here, or a similar title, and add a prominent link to your menu or sidebar. Off the top of your mind, you can probably think of a few blog posts to include on a resources page. Add those to the page and start helping your readers.

When you have a little more time, gradually incorporate more links into that page. You’ll still want to highlight the key posts people should begin with, but after that (short) list, you can add more lists of recommended posts by topic. Choose your most important category and review the posts within it. Copy the titles and links from your blog posts and arrange them in a logical order, using either a list or an outline. For example, you might go from a list like:

Post 1

Post 2

Post 3

Post 4

Post 5

to an outline like:

Subtopic 1

Post 1

Post 3

Subtopic 2

Post 2

Post 4

Post 5

As you get an overview of your posting history, you might find opportunities to summarize several posts into a longer guide, update and improve previous posts, and fill in the gaps with additional posts. Add these ideas to your editorial calendar or idea notebook, and use those ideas the next time you sit down to write.

Do you have dozens of drafts languishing on your blog or on your computer?

I sometimes hear from other bloggers who say they just don’t think their posts are good enough. Maybe they’ve written a few paragraphs before fizzling out. Maybe they’ve already written a full post, but it’s missing… something.

Me, I am definitely not a perfectionist. I’m generally happy if I get 80% of the way to where I want to go. But I know what it’s like to hold a post back because I’m not sure if I’m expressing myself clearly enough. As I write this, there are nineteen drafts in my WordPress interface and countless more on my computer. The oldest draft I have in WordPress is from February 2014. Come to think of it, the time for that topic has passed. Eighteen drafts now.

Do you want to know something that works better than drafting posts?

Scheduling them.

In Lean Startup, there’s this idea of a “Minimum Viable Product” – the smallest thing you can build so that you can test your business assumptions and get feedback from real customers. You can use this in writing, too.

Instead of finely crafting and endlessly polishing each blog post, I write a blog post that I’m reasonably–not completely, just reasonably–happy with. I schedule it a few weeks out. You can do that from the WordPress edit screen – click on Edit near Publish immediately and change it to the date you want. It’s even easier with the Editorial Calendar plugin, which lets you spread posts over weeks.

So then I have this imperfect post that will be published even if I forget about it. My mind keeps working on it in the meantime. (Now that I’ve learned about the Zeigarnik effect, I see it everywhere.) Sometimes I come up with a thought I’d like to add. I might share a scheduled post using the Share a Draft plugin. Maybe I’ll re-read the post and find a typo to fix or a gap to fill.

And hey, even if it isn’t the height of perfection when it finally gets published, at least it’s out there. Then people can tell me what they found interesting or ask questions about what they didn’t understand.

You don’t get that feedback if your thoughts are stuck in your drafts.

But what if you make a mistake? Edit your post. Even if you’ve already published it, you can still edit it. (Many people add the date and a description of what they changed.)

What if you turned out to be completely wrong about something? At least you learned you were wrong.

What if you skipped over some things that you could have explained? Let someone ask questions and pull that information from you.

Write (and schedule!) minimum viable posts: the simplest, roughest cut of your ideas that will move you towards learning. You can treat the schedule as your new deadline for improving the post.

Resist the temptation to reschedule posts again and again. If the deadline is here and you still can’t quite settle on your post, publish it as is. Then listen to your dissatisfaction for clues to how you can improve the next post.

Get stuff out there. Good luck!

p.s. Right after I scheduled this post with the title “Clear out your drafts by writing Minimum Viable Posts,” I realized it made more sense to title it “Clear out your drafts by scheduling Minimum Viable Posts.” So I changed it. See? We can harness the power of that inner “Wait just a minute here!” =)

I think I’ve written about something before, but I can’t find it. I have thirteen tabs open with Google search results from my blog. I’ve tried countless keywords and synonyms. I’ve skimmed through posts I only half-remember writing. (Was that blog post really that short? I thought I wrote more details.) I still haven’t found the post I want.

I wonder: Did I really publish it? Or did I just outline or sketch it? Am I confusing it with something similar that I wrote, or someone else’s post that I admired?

Ah, well, time to write it from scratch. It’s a little like writing code. Sometimes it would take so long to find an appropriate open source module that you’re better off just writing the code yourself. Sometimes it would take so long to find an existing post that it’s better to just write it from scratch.

I was looking for that particular post because of a conversation with Flavian de Lima where I mentioned the benefits of blogging while you’re learning something. He resonated with the idea of sharing your notes along the way so that other people can learn from them, even if you’ve moved on to different topics.

Despite having a clear memory of writing about this topic, when I went to the post that I thought was related to it (spiral learning), it didn’t mention blogging at all. “Share while you learn” didn’t quite address it, either. After trying lots of searches, I gave up and started writing a new post. After all, memories are fallible; you could have full confidence in an imagined event.

The reason this came up was because Flavian described how he often took advantage of open loops when working on writing. He would stop with an incomplete thought, put the draft away, and let his subconscious continue working on it. Sometimes it would be days or weeks before he got back to working on the article. He mentioned how other authors might take years to work on novels, dusting off their manuscripts and revising scenes here and there.

Keeping loops open by stopping mid-sentence or mid-task is a useful technique often recommended for writing or programming. Research describes this as the Zeigarnik effect: an interrupted task stays in your memory and motivates you to complete it.

But after reading David Allen’s Getting Things Done, I had become a convert of closed loops: getting tasks, ideas, notes out of your head and into a trusted system so that you don’t have to waste energy trying to remember them. I noticed that if I kept too many loops open, my mind felt buzzy and distracted. To work around this, I got very good at writing things down.

In fact, I took closing loops one step further. Publishing my notes on my blog helped me get rid of the guilt and frustration I used to feel whenever I found myself wanting to move on to a different project. Because my notes were freely available for anyone who was trying to figure out the same thing, I could go ahead and follow the butterflies of my interest to a different topic. My notes could also help me pick things up again if I wanted to.

I didn’t stop mid-sentence or mid-thought, but I published in the middle of learning instead of waiting until I finished. Even my review posts often included next steps and open questions. So I got a little satisfaction from posting each small chunk, but I still left dangling threads for me to follow up on. I closed the loops enough so that the topics didn’t demand my attention.

Writing helped me clear my mind of strong open loops–but it worked a little too well. I tried to close things off quickly, so that I could revisit them when I wanted to. The trick was remembering that they were there. Sometimes I forgot the dangling threads for a year or more. I never followed up on others. Even with my regular review processes, I often forgot what I had written, as in the search that prompted this post.

Writing and memory have an ancient trade-off. Even Socrates had something to say about it, quoting an ancient Egyptian king in Plato’s The Phaedrus:

“…for this discovery of yours will create forgetfulness in the learners’ souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves.”

In 2011, Sparrow, Liu, and Wegner showed that people remember less if they think a computer will keep their notes for them, and they tend to remember how to get to the information rather than the information itself. Having written the words, published the posts, and indexed the titles, I’ve forgotten the words; and now I can’t find my way back.

Google helps if I can remember a few words from the post, but since it tends to search for exact words, I have to get those words right. Hah, maybe I need to use search engine optimization (SEO) techniques like writing with different keywords – not for marketing, but for my own memory. It reminds me of this SEO joke:

How many SEO copywriters does it take to change a lightbulb, light bulb, light, bulb, lamp, bulbs, flowers, flour…?

Let me take a step back and look at my goals here. Linking to posts helps me save time explaining ideas, build on previous understanding, and make it easy for people to dig into more detail if they want. But I can also accomplish these goals by linking to other people’s explanations. With so many people writing on the Web, chances are that I’ll find someone who has written about the topic using the words I’m looking for. I can also write a new post from scratch, which has the advantages of being tailored to a specific question and which possibly integrates the forgotten thoughts even without explicit links.

It’s an acceptable trade-off, I think. I’ll continue writing, even with the increased risk of forgetting. If I have to write from scratch even when I think I’ve probably written about the same topic before, I can accept that as practice in writing and thinking.

Other writers have better memories. Flavian told me how he can remember articles he wrote in the 1990s, and I’ve heard similar accounts from others. Me, I’ve been re-reading this year’s blog posts in preparation for my annual review, and I’ve come across ones that pleasantly surprised me. Posts two or three years back are even fuzzier in my memory. I can try to strengthen my memory through exercises and processes. The rest of the time, I can work with the brain that I have. In fact, I’m inclined to build more memory scaffolds around myself, moving more of my memory outside my mind.

[I do not] carry such information in my mind since it is readily available in books. …The value of a college education is not the learning of many facts but the training of the mind to think.

Albert Einstein, as Wikiquotes cites from Einstein: His Life and Universe (2007)

And really, how much difference would perfect memory make? I might add more links, include more citations, cover more new ground. I can still learn and share without it.

Forgetful squirrels have their uses. Forgotten acorns grow into oaks for others to enjoy. From time to time, I hear from people who’ve come across old posts through search engines, or I come across old posts in a review. Loops re-open, dangling threads are taken up again, and we continue.

Still, at the present rate, my monthly review for January will link to well over 150 sketches. Perhaps I’ll change the monthly review section to list only the sketches that haven’t made it into blog posts yet. I’ve been keeping a digital equivalent of the roughly-sorted piles of index cards on my desk. It helps me see growing clusters of ideas and choose ones I want to develop with additional sketches or summarize into blog posts.

Also, at the present rate of writing 1-3 blog posts a day (except for Thursdays, when I focus on consulting, and the weekends, when I focus on household life), I will keep accumulating scheduled posts. At some point, this will become unwieldy. It doesn’t make sense to schedule posts a year in advance. Even a backlog of three months seems too disconnected.

I can spend less time writing, but I’ve firmly wired it into the way I learn, so that’s hard. Alternatively, I could spend more time writing, developing thoughts over more time and packing denser experiences into a post. This approach might work.

I can also get ideas out in other ways. My blog is the main archive I trust, but I can give myself permission to share one-off sketches on Twitter. For example, this sketch about keeping your drink safe from cats: it’s not quite a blog post and I don’t think I’ll develop the thought further, but it might be okay to share it on its own.

So, if I write blog posts for the thoughts that are already developed and tweets for the one-offs that won’t be developed further, that leaves the ideas that are waiting to be developed. They wait because I’m still figuring things out, or because they aren’t quite connected to other thoughts, or because my attention has moved on to other things. In Toyota Production System terms, they are muda – waste because of waiting or possible over-production.

One way to reduce waste is to reduce quantity. Is five a good number for index cards, or should I reduce it to three? I think five works well for me. It forces me to dig deeper into a topic or to capture some of the other thoughts I have floating around.

Another way to reduce the waste in this process is to be more focused. If I think about and articulating 2-3 key questions for the week, that might guide most of my index cards. But then interesting ideas come up during the week, and I draw lots of cards for those as well. I turn many of my index cards into blog posts on the same day, so within each day, there’s focus. If I try to use any “extra” index cards to build on a previously-drawn thought, that helps me connect.

A third way is to reduce my attachment and let things go. Perhaps I might decide that after I make a monthly index of unblogged cards, I’ll clear that index and archive the physical cards. That way, each month starts fresh, but I still have the ability to go back and look for those roughly-categorized cards in case I have an idea that’s strongly connected to that. I don’t have to worry about visualizing this archive, tracking my statistics, using all the dangling threads, or getting to 100% use.

So that can help me deal with index cards, but what about blog posts? The benefits of limiting my blog to one post a day are:

I occasionally add to or revise a scheduled post, especially with feedback from sharing drafts

I can schedule different kinds of posts for a week, turning my sprint-type learning into a variety that helps readers

People don’t get as overwhelmed (although daily posts are already more frequent than most other blogs do, and I’m pleasantly boggled that this is the most frequent option chosen by people subscribing to the mailing list)

The downsides are:

If I write something useful, whoever searches for it while it’s in hidden draft mode won’t come across it, but I guess that’s almost the same as if I hadn’t written it at all

It delays the feedback cycle

Sometimes posts get out of date

One option is to go back to publishing two posts during the weekend: a weekly review, and maybe another thinking-out-loud/reflection post, since that’s the one that has the most surplus.

Another option is to post two times a day. I’m a little less keen on that, although it might be doable if I can keep my main archive but split off specific, lower-traffic, topic-focused views that people can subscribe to.

When people ask my advice on starting a blog, I encourage them to start a personal one. I don’t mean that they should focus on writing about what they had for lunch or ranting about something that frustrates them, although they can, if they want to. I mean that it’s okay to let their blog reflect them – the quirks of their interests and personality, the little things about them that make them different. I think it’s because I hate reading those generic articles of passed-on advice that could have been written by anyone (and indeed, are often churned out a dozen at a time by low-paid freelancers). Our biases show in our advice.

On this blog, I tend to lean very firmly on the side of personal reflections – things I haven’t quite figured out enough to clearly explain. When you know something, you can explain it in a way that makes sense, and people see that logic and immediately get that you get it. This is why a well-structured course or book is a thing of beauty. It straightens out the path of learning and helps you get to your goal faster.

When you’re still making sense of something, you go in stops and starts. You wander down cul-de-sacs and dawdle along trails. You circle around something, trying to see it from different angles. This is me when I write, following the butterfly of a question somewhere. Perhaps with more editing and more planning, I can hide all of it and present you with just the polished end. But that goes against what I want to encourage.

When someone writes a tutorial with the reader in mind – like drawing a map for someone else to follow – you need to do very little to adapt it to your situation. You can see yourself in it, and you can see how to apply what you want to learn. On the other hand, personal reflections require more translation. It’s like the difference between reading a guidebook that someone has written for tourists and a travel journal with observations that sometimes slip into shorthand. You take the guidebook when you go places; you read the journal if you want the feel of someone else’s feel of a place.

There’s a middle ground here between guidebook and travel journal: a travelogue, written for yourself but also with an eye to other people reading it. In a travelogue, you might take a little more time to explain why a place matters to you instead of simply jotting down a few cryptic references to things that only you know. You might try a little harder to capture the local flavour. You might point out things that perhaps you’re not personally interested in but that other people might find interesting.

I think that’s what I’d like this blog to grow into over the years and years ahead. I’d like to write a travelogue of life. Far away from the “Top 10 Things to See in __“-type lists, but more than just a photo album of snapshots or a scrapbook of tickets and brochures. Something in the middle.

And I think that feeling one gets when you read a good account–not “Oh, that sounds exotic,” or “I wish I could go,” but rather something that hovers between a new appreciation for unfamiliar things and the familiarity of recognizing home in a strange place–that might be something good to learn how to evoke in readers (you and my future, forgetful self).

Coming back from this extended metaphor – on this blog, the kinds of things that seem to have evoked that kind of a response are:

Sketchnotes and other visual summaries/thoughts – interesting and easy to share

Emacs tips and other technical tidbits – useful

Decisions, reasons, experiments, reflections – sometimes they lead to things like “I feel like that too!” “Mm, that’s interesting.” “Have you considered…?”

So here are some things I might try in order to help this personal blog be more useful to other people (not just me):

Harvest more from notes, and organize them better.

Make skimming easier by creating more structure with summaries, paragraphs, lists, and formatting. If people can skim faster, that saves them time and lets them focus on what’s more relevant to them.

Think of other people more when writing; translate “I” to “you” occasionally so that other people don’t have to

Do more research and summarize the results. Bringing in other people’s experiences and insights can help me learn faster and it also gives me more to share with others.

Try more experiments. This is like going more places. I don’t think I’ll ever be patient enough to hold off writing until the end of the journey; I’m more of a write-along-the-way sort of person. But here’s a structure that can make it better:

Initial post: Share the plans and invite people along

Middle post: Share preliminary observations and progress, link back to initial post, connect with any others who’ve joined

Conclusion: summarize findings, link back to previous posts and to co-adventurers

If you have a personal blog, would any of these ideas work for you as well? Tell me how it’s going!

I’ve written before about how a blog is like a time machine, reflecting on my growth as a speaker or looking back over the past decade. It’s wonderful having all these notes. I often find myself referring to things from years ago – many of the technical posts are still useful, surprisingly – and then I bump into other memories nearby.

What can I do now to build a better time machine for me to use in another ten years or more? How can I tweak what I’m sharing and how I’m sharing it so that I can make the most of it? Let me think about how this has worked in the past, so that I can build on what’s been working well.

People like the tech posts, the workflow posts, the reflection posts where they recognize something they’ve been thinking about themselves. So those are all good. I also like point-in-time descriptions to help me remember what it was like. Maybe I’ll take those process journal entries and copy them in periodically so that they’re available somewhere.

I wonder: what other people have learned about writing for their futures? Here’s a snippet from Louise DeSalvo’s The Art of Slow Writing (2014):

p98. In her essay “On Keeping a Notebook”, [Joan] Didion describes what her notebook isn’t. It isn’t “an accurate factual record” because our recollection of an event might be vastly different from someone else’.s It isn’t to “dutifully record a day’s events” because that task inevitably becomes boring, and such a record conveys little or no meaning. Nor should we necessarily expect that we might one day open our notebooks and find “a forgotten account” of an event we can pluck for our work.

Instead, Didion believes that the notebook’s value lies in its record of “How it felt to be me” at a particular time. This, she says, is the notebook’s truth. Although we might imagine using it to fix our impressions of others, instead, “Remember what it was to be me: that is always the point” of the notebook. Part of a writer’s education is “to keep on noding terms with the people we used to be, whether we find them attractive company or not.” Reading our notebooks helps us to keep in touch with those past selves, and a record of “How it felt to be me” can be extraordinarily useful in writing memoir, creating fictional characacters, or writing poetry.

p100. Didion remarks on the fact that we change over time but that we forget the people we were: “I have already lost touch with a couple of people I used to be,” she says. Without a notebook record, these selves are lost to us. For a writer, “keeping in touch” with our past selves is helpful. … As Didion reminds us, “We forget all too soon the things we thought we could never forget.”

So, maybe the occasional snapshot of “How it felt to be me,” a way to remember that there are selves to remember. Otherwise the time blurs.

From that essay of Joan Didion:

Keepers of private notebooks are a different breed altogether, lonely and resistant rearrangers of things, anxious malcontents, children afflicted apparently at birth with some presentiment of loss.

I think that might be part of it, a little bit of that worry (not a lot, but it’s there, lurking in the background) that I might forget (no, will!) large chunks of my life, because even last month is a little fuzzy without notes and last year gets condensed into a few highlights. But no, that isn’t quite it either, since I don’t really hang on to the memories tightly even with my notes and my archive; I don’t reread, I don’t memorize.

Ah. I think this is it: my blog lets my past selves connect with other people who are looking for this stuff here and now (or in the future, as the case may be). So even if I am a different self–focused on other projects, learning about other interests–those past selves are there to nod at other people and share a little of what we’ve learned along the way. Mostly I leave things as snippets and blog posts, but on occasion, I consolidate things into summaries and documents – a clearer guide, a past self updated with a little present knowledge.