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Psychology in UX

Behavioural Economics (BE) is a field of study that seeks to understand how people make decisions by examining psychological, behavioural, emotional, and social factors. Contrary to traditional theories of economics, BE says that people are irrational — meaning there is more to decision-making than simply providing accurate information and expecting people to act on it accordingly.
It’s not news to designers that people don’t always behave as self-reported. Understanding this is fundamental to our practice of uncovering insights through primary research and testing our designs by having users interact with prototypes. Rather than rely on self-reported assumptions, designers look to observe people’s natural behaviour in-situ.

Persuasive Design

One of the big questions facing us as gamification designers is, “When will your player get bored of your gamification project, and how can you keep their interest as long as possible?” Fortunately, there are ways to monitor player motivation so that you can respond to them accordingly. In their book, Gamification at Work: Designing Engaging Business Software, Janaki Kumar and Mario Herger report on software designer Amy Jo Kim’s system for monitoring player motivation. Let’s take a look at how that works now.

Cognitive UXD Supporter

Your support means a lot to me, and I’m incredibly grateful. By contributing to the Patreon - even as little as a dollar a month will help me in curating content for you to enjoy the intersection of Psychology and UX.

User Research & Psychology

Cognitive biases have become quite popular in mainstream culture in the last decade, thanks to books like Thinking Fast and Slow and Predictably Irrational. Along with human centered approaches, it has also gained quite a lot of prominence in Experience/Business design.
Since we have come to rely more and more on quantitative and qualitative research to take informed product/business decisions, it’s also important to ensure that the data and its method of collection is not impaired by an ignorance of cognitive biases, so as to provide meaningful value to end customers.

Human Cognition

There are many fields of psychology, and we can find many things relevant to user experience in each of them. But this article is focuses on sensory of human body and how we need to use them for greater user experience. As a UX person we need to understand how individuals perceive, understand, feel and act in a situation. There are five areas of Psychology Perception, Motivation, Cognition, Emotion, and Behavior. Perception is the process of become aware of something through the senses. We see, hear, and feel the products we are using, sensation and perception are very closely connected. Our senses are Vision, Hearing, Touch, Proprioception

Human, AI and UX

Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations. Individualized recommendations can be based on machine learning or other artificial-intelligence techniques, explicit customization instructions from the user, or some combination of both.