Using Twitter, Facebook, and LinkedIn to Grow Your Business.

The most important key to remember in developing a successful Social Marketing campaign, like any campaign, is that a well-defined strategy is necessary to be successful. In this presentation you will learn the tools to begin creating a strategy, and the techniques to utilize blogging, Facebook, discussion forums, online video and photo sharing, and Twitter to reach your goals.

Blogging How To Get Started 7. Build a Custom Blog using Template Software a.
A web designer and/or programmer can easily customize your blog to meet your needs, without having to recreate the wheel 8. Incorporate Subscription and User Tracking Tools 9. Post informative, quality info to position yourself as an expert – this is not a sales pitch 10. Develop a community – allow comments and respond to them 11. Comment on influential blogs in your community, industry, complementary industries, and prospective client’s markets.

Corporate Blogging • Hosted by GM
Executives • Showcases “cars of the future”, the company’s move toward energy- efficient vehicles, and videos of prototypes. • Allows consumers to become part of the conversation. • Includes “Fact or Fiction” commentary

Facebook Statistics The fastest‐growing demographic is the 25+ age group. • Facebook
is the sixth‐most trafficked site in the United States. • Users spend an average of 20 minutes on the site daily. • Over 1,800 applications have been built on the platform. • The number of US women over age 55 using Facebook grew • by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook. • Visitors to the sites who are age 35+ have increased 23% in February 2009 compared with February 2008.

Facebook • “It’s Not Just For Your Kids Anymore” • Participate, don’t sell. Facebook
is a social community and users will be turned off to anything that sounds like a “pitch”. • The “Cocktail Hour” of online networking • Build your community, participate in discussions, update your status regularly with new projects and comments. • Where applicable, provide links to your blog, new projects, upcoming events. Build a company Page, and link to it from your personal profile – work on developing a fan base there.