Softbank supports Snapdeal 2.0 as discussion fails with Flipkart

As discussions with Flipkart did not fructify, Snapdeal has finally decided to go solo. It has got a fresh lease of life and eager to try the market as Snapdeal 2.0. The company had earlier got an offer of $900 – 950 mn from Flipkart, it was speculated. Flipkart was trying to buy the competitor for peanuts which wasn’t perhaps acceptable to promoters and founders. Snapdeal will continue to focus on its ecommerce business as the company has also got rid of its non-core assets such as Freecharge, which it sold to Axis Bank for $385 mn.

Meanwhile the company has got the support of its main investor Softbank which supported Snapdeal 2.0 by issuing a statement: “Supporting entrepreneurs and their vision and aspirations is at the heart of Masayoshi Son’s and SoftBank’s investment philosophy. As such, we respect the decision to pursue an independent strategy. We look forward to the results of the Snapdeal 2.0 strategy, and to remaining invested in the vibrant Indian e-commerce space.”

It would be interesting to see how Snapdeal behaves in the market and tries to face its main challengers such as Flipkart and Amazon. While it would be tough for the company to come out of the crises, the company has a chance to outperform Flipkart as it has reduced its burden through the sale of non-core businesses. However, only time will tell how this decision pans out.

DQ Live SlideShow

Pradeep Gupta, CMD, CyberMedia Group welcoming Dr Arvind Gupta, National Head Information Technology, BJP. Dr Gupta was the Chief Guest of the evening

(L-R) Sunil Sharma, VP, Sales, India & Saarc, Cyberoam and Dr Arvind Gupta, National Head IT giving the Dataquest Business Technology Award to Sapient Consulting for the best IT implementation in security, mobility, unified communications, and infrastructure management

Jubilant Lifesciences received the award for best IT implementation in analytics, mobility, cloud, ERP/SCM/CRM

ING Vysya Bank received the award for best IT implementation in mobility and ERP/SCM/CRM, infrastructure management

Escorts received the award for best IT implementation in analytics and security

Amity received the award for best IT implementation in security and unified communications

LV Bank received the award for best IT implementation in unified communications

Biocon received the award for best IT implementation in mobility and unified communications

Happiest Minds received the award for best IT implementation in security and cloud

HCL Infosystems received the award for best IT implementation in cloud and ERP/SCM/CRM

Evalueserve received the award for best IT implementation in security and cloud

Sterlite Technologies received the award for best IT implementation in analytics and cloud

Serco Global received the award for best IT implementation in mobility and cloud

Intellect Design Arena received the award for best IT implementation in cloud and unified communications

Reliance Entertainment received the award for best IT implementation in analytics and cloud

Canon India received the award for best IT implementation in analytics

Persistant Systems received the award for best IT implementation in analytics

ILFS received the award for best IT implementation in infrastructure management

eClerx received the award for best IT implementation in analytics

Sesa Sterlite received the award for best IT implementation in ERP/SCM/CRM

Hero Moto Corp received the award for best IT implementation in ERP?SCM?CRM

KPIT received the award for best IT implementation in unified communications

JK Tyres received the award for best IT implementation in analytics

Idea Cellular received the award for best IT implementation in analytics

Godfrey Philips received the award for best IT implementation in infrastructure management

Aviva Life Insurance Co received the award for best IT implementation in infrastructure management

Hindalco received the award for best IT implementation in analytics

Aircel received the award for best IT implementation in unified communications

Dr Lal Path Labs received the award for best IT implementation in cloud

Gati received the award for best IT implementation in mobility

Perfetti Van Melle received the award for best IT implementation in cloud

Sheela Foam received the award for best IT implementation in mobility

Tata Communication received the award for best IT implementation in ERP/SCM/CRM

NDTV received the award for best IT implementation in analytics

Hindustan Power received the award for best IT implementation in mobility