Metric Monday

According to Forbs.com’s “Big Data, Analytics and the Future of Marketing and Sales” (Dec. 2016) Companies that put data at the center of the marketing and sales decisions improve their marketing return on investment (MROI) by 15-20 percent.

The top marketing executives at most distribution firms never have enough resources. There seem to be endless opportunities that sales reps and vendors want to take advantage of, but a very limited supply of marketing funds and staff. SMP makes life a little more easy for distribution chief marketing officers. Here are five ways we help.