How Facebook Has Developed over the Last Three Years

Facebook has developed dramatically from the social network for students to the internet phenomenon connecting one billion people across the world. Check out the last three years for the latest trends and development!

Can you believe it’s already been eight years since 23 year old Harvard
student, Mark Zuckerberg, founded Facebook? It has developed from a university
social-networking website to a global internet phenomenon and this year has been
especially fruitful, considering its first initial public offering (IPO) and the
acquisition of Instagram.

Facebook has already released its year-in-review roundup covering
the most talked-about events on the social network for 11 countries, including
the U.S., U.K., Australia, and France as well as the biggest trends in areas
like movies, songs, memes, check-ins, politics, and more. As a social media
analytics company, we also believe that it’s important to monitor trends in
Facebook population growth/demographics and brands that have created the
strongest online communities. That´s why we went back to January 2010 and
looked at how Facebook developed over the past three years.

Facebook is Growing in Asian and Throughout Developing Countries

Facebook has been gaining speed, especially during the last year. The social
network has even reached its one
billion monthly active users (MAU) milestone in September 2012! Facebook has
become a really powerful platform for marketers. It presents great opportunities
for brands looking to create a local community or to expand their global
footprint and to penetrate emerging high potential markets.

The United States has always dominated the ranking of the biggest Facebook
countries but there have been some interesting shifts in the top 5 over the
past three last years. In 2010 and 2011, the United Kingdom, Turkey, Indonesia,
and France were sharing the spotlight. However, during last year, we have
witnessed aggressive
growth in Brazil, India, and Mexico. European countries (like France,
Germany, Poland and Italy) have been overshadowed and Facebook growth is
moving to developing countries and Asia as you can see in our country and continent
statistics.

Older and More Masculine: Today´s Facebook Population

According to our data, the Facebook population is gradually aging from the
average of 29 years old in 2010, to a 30 years old average user in 2012. The
once student-oriented social network is progressively becoming a network for
everyone, even for families and older people who are effectively becoming more
computer literate and social media savvy. Everyone wants to be connected with
people they care about and Facebook provides them a great platform for keeping
in touch via photo sharing, status updates, chat, and more.

Another interesting shift happened in the gender distribution of Facebook
users. While women used to dominate the social network in 2010,
it´s progressively being overtaken by men, with 53% towards the end of
November 2012. To see where they place, click on the country that interests
you, in our country
statistics. For example, women still spend more time on Facebook than men in
the United
Kingdom, while there´s an opposite trend in Turkey or India.

Who Will Beat Coca-Cola?

Coca-Cola is holding on to the first place in the ranking of the biggest Facebook brand
Pages from 2011. Coca-Cola has taken Starbucks’ place in the spotlight,
with Starbucks falling from number one to number 5 over the past three years.
Skittles, Nutella, and Pringles also seem to be out of the game. So, now
it’s up to Disney, Redbull, and Converse to beat Coca-Cola. Which of these
brands do you think has the best chance? Let us know in the comments below!
Redbull has already proven that it can generate a lot of buzz in social media
when Felix Baumgartner descended 128 000 feet from a stratospheric balloon
breaking the speed of sound and some social
media records.

Engage the Experts!
Sign in and join the discussion.

First you SUCK for making me give you access to everything on my Facebook account to comment! Suck big time. Second you are the only one showing that the number of women using Facebook is going down and the others are showing the number of women using Facebook growing and in most cases surpassing men. Where and how do you get your numbers?

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