Kendall Jenner is going to be the face of yet another upcoming modeling campaign.

The 21-year-old supermodel, who has recently become one of the most desired professionals in the business, is leading La Perla’s latest lingerie campaign, and the photos are eye-popping to say the least.

(Photo credit: Splash/La Perla)

The Italian fashion brand wanted to depict Jenner as a “Dorothy-esque” character entering into the vibrant Land of Oz, according to a press release. And it appears that La Perla and creative director Julia Haart have done exactly that.

(Photo credit: Splash/La Perla)

“The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art,” the brand explained in the release. “Jenner exudes the certainty and self-assurance of a true heroine–owning her world through confidence and empowered femininity.”

(Photo credit: Splash/La Perla)

“For a woman to feel beautiful she has to be comfortable in her own skin. Clothing should not restrict you. It should empower you,” Haart told E! News.

(Photo credit: Splash/La Perla)

“Honestly, the idea is that I want women to be feminine feminist. You don’t have to masculine to be a feminist,” Haart continued. “Think Naomi [Campbell], who is such a powerful woman, to Kendall, who is beautiful, easy-going. That’s effortless. I was telling the women backstage to own it. Own it! You don’t need to be serious.”