KEF Announces TIDAL Integration for KEF LS50W

Two of my favorite things have come together: the KEF LS50 Wireless speaker system and Tidal’s streaming music service. Just “add network” and relax.

From the Press Release:

Kent, England – 31 May 2017 – KEF proudly announces its partnership with TIDAL, the global music and entertainment streaming platform, and its integration into the KEF LS50W app. The highly-anticipated inclusion of TIDAL makes high-resolution audio enjoyment easier than ever, bringing high quality music to KEF LS50W users.

The KEF LS50W’s incredible ability to reproduce sound is perfectly complemented by TIDAL’s streaming of detailed, uncompressed, lossless streaming music files. Unlike other streaming services, TIDAL provides more options for music lovers and shares KEF’s dedication to high-resolution sound. All of TIDAL’s vast music selection is easily enjoyed by LS50W users without compromising on sound quality.

TIDAL is now available in the navigation drawer of the LS50W app after a simple app update. Users with a TIDAL subscription need only to tap on TIDAL and log in to begin enjoying their enormous catalog of music on the LS50W.

About TIDAL

TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality audio streaming along with ‘Master’ quality recordings in partnership with MQA (Master Quality Authenticated), high-resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more than a 46 million song catalog and 159,000 high quality videos. For more information, please visit www.tidal.com.

About KEF

The company was founded in 1961 by Raymond Cooke OBE (1925–1995) and was initially headquartered in a Nissen Hut on the premises of Kent Engineering & Foundry (from where the name KEF is derived) – a metal-working company on the banks of the River Medway, near Maidstone in Kent. KEF’s ethos has always been based on the continuing quest to find new and better ways of reproducing sound. Since the company’s establishment, KEF has maintained a flair for unusual and controversial speaker engineering, design and material use. KEF has always driven innovation in sound with examples including its iconic ‘egg’, Muon and Blade speakers. KEF is a member of Gold Peak Group and its products are available in more than 60 countries. In 2011, KEF celebrated its 50th anniversary and now the company continues its commitment to building on its strong heritage.

Based on the award-winning LS50 speakers and sharing the same acoustics features, the LS50W is a complete and fully active music system that enables users to easily enjoy exceptional sound quality previously only achieved by an array of sophisticated components. Featuring a 192kHz/24-bit high-resolution digital signal path from beginning to end, the LS50W is driven by factory-optimised 230-watt x2 amplification in a bi-amp dual mono configuration. Advanced time-correcting DSP crossover with KEF’s exclusive Uni-Q technology allowing LS50W to create a more detailed, accurate three-dimensional sound image. Combining audiophile grade amplification, sound processing and comprehensive connectivity, LS50W brings Hi-Fi sound to the new generation of digital music lifestyle.