Spring has officially arrived, and that means it is time for Art in Bloom at the Museum. This year’s event runs Thursday, March 31 through Sunday, April 3 and includes old favorites and new surprises.

This year’s event features the new Milwaukee’s Calatrava rose, bred by rosarian and Milwaukee native Bill Radler, and named in honor of the Santiago Calatrava-designed addition to the Museum. The intoxicatingly fragrant, double-bloom white rose will be available for advance purchase at the event, courtesy of Johnson’s Nursery.

The festivities kick off at noon on Thursday, with the Art in Bloom Marketplace, offering gifts, accessories, and artful garden necessities. Throughout the day, the 41 designs will be professionally judged and the winners announced later in the evening during Cocktails and Blooms. At 6:15 p.m., horticulture expert Melinda Myers will speak in Lubar Auditorium.

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About Kristin Settle

Public Relations: Communication by a person or an organization with the purpose of creating a favorable public image; commonly referred to as PR. Kristin Settle: PR Manager for the Milwaukee Art Museum, commonly referred to as Museum Cheerleader.