Job # 48882 KARMA GAMING SPEC VIDEO

Job Description

These quotes are the beginnings of a history lesson in vital innovation

From 2008 to 2011 RIM went from market leader to slow follower, and its stock went from a peak $143. 13 to $16.77

Meanwhile, as Apple innovated, its stock went from $126.14 to a record $413.23

Steve Jobs recognized the only constant is change. And the world is changing…

• In 2011, the world’s population hit 7 billion people
• Over 50% of them are under 30 years old
• Children are now more likely to own a mobile phone than a book

People are connected to the digital space.

Every 60 seconds…
• There are 98,000 tweets
• 12,000+ new ads posted on Craigslist
• 11 million conversations on instant messengers
• 694,445 search queries
• 13,000 iPhone apps are downloaded
• 600+ new YouTube videos go up
• 1,100 arcres of land farmed in FarmVille
• 950+ purchases are made on eBay
• $219,000 in payments are made on PayPal
• and in that single minute, 695,000+ Facebook updates…and 510,040 comments are made all around the world

No other form of entertainment has ever grown as fast as social gaming.

• … Radio took 38 years to reach 50 million people… TV took 13
• Zynga’s Cityville - passed 100 million users in 41 days
Gaming is now is the #2 online activity

50% of Facebook logins are to play games….and it's estimated that by August 2012 14% of people in the world will be on Facebook."
•
• Farmville farmers outnumber real farmers in the U.S. 80 to 1

The business of gaming is changing too.

• In the early 80’s Atari was one of the fastest-growing US companies of all time. Today, you’ll most likely find Ataris at yardsales and landfills.
• Founded in 2007, Social Game developer Zynga started giving games away and selling in-game virtual goods.
• And guess what: Zynga now generates $969 million in annual revenue
• …In 2010, 10% of mobile gamers would buy in-game virtual goods.
• …In 2011? 46%...
• Incidentally, the most expensive single virtual good ever sold was a spaceship for $330,000 U.S. Mind boggling as it is, that record won’t stand very long.

Today, 70-80% of all mobile downloads are games…
• 61% of mobile phone owners regularly play games on their phones
• Android now has 10 billion app downloads, and is growing by 1 billion per month…
• Apple has over 18 billion….
• billion with a B.
• 84% of tablet owners play games, and 68% spend at least an hour a day on games.
• The mobile gaming industry is predicted to reach $54 billion by 2015…
But you know what? All these big numbers add up to just a tiny fraction of the reasons why now, more than ever, the opportunity for growth lies in digital innovation. Because the numbers are only getting bigger by the second.