THE HAUTE HEADLINES

FASHION FLASHES

Brand Adoption: More Beneficial than Before Come September, Burberry comes to consumers quicker. This month, Christopher Bailey confirmed the trench-and-plaid-powerhouse would pump-up its season-less clothing, putting men’s and women’s pieces on catwalks together. Clothes will strut straight from runway shows into store windows, point-of-purchase materials and advertisements. The move is natural and strategic given Burberry’s trajectory to a wider-customer runway involvement. Once, lagging months between