Friday, 6 April 2012

london life

I'm back in Nottingham after a wonderful week at Hemingway Design working on the promotion of the Queen's Jubilee through new media. Despite getting up early for work we used the evenings for a trip to Camden, a night walk along the Thames and a visit to the Future Fashion event at Westfield London. They had everything there, from free beauty treatments (hair, make-up, nails etc.) to a 3D fashion show, which was absolutely amazing!!! Huge touchscreens made it possible to create personal moodboards with your favourite clothing items and getting photos taken there encouraged people to tweet about their Future Fashion experience. It was great to see all these new ways of marketing in action and showed what the future might bring us.