According to the distributor, the streamlined process does not require deal registration or approval and working with Ingram Micro, resellers are able to deliver life cycle solutions and capture incremental business as they refresh existing customer product with Cisco certified solutions through the XCHANGE programme.

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XCHANGE is specifically for channel partners who are looking to do deals between US$5,000 - 25,000. Generating the promotion code and applying the discount to the order is extremely easy and quick to do using the specially developed and intuitive programme tool.

Mark Chlebek, senior director, Advanced Solutions EMEA at Ingram Micro, added: "We had a very positive experience with the launch of the first version of this programme in Europe. We believe this is a truly attractive and beneficial programme for our reseller partners. The programme enables resellers to be more competitive in the market and to be more profitable when selling Cisco."