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WebPort Global: A trusted Marketplace for the Wine Industry

The wine and food industries are evolving. New and growing businesses are looking for opportunities. Our global presence helps us make these accessible to our users, said WebPort Global President, Maureen Pace.

The Marketplace feature of the WebPort Global platform gives users the ability to source products and services globally. Through WebPort Global users are gaining access to a number of exciting opportunities in the food and wine sector.

WebPort Global is a custom-built business productivity environment designed to catalyze business interactions and global trade by bringing valued people, knowledge, and opportunities together. Web Port Global is a gateway to collaboration resources, the latest research, online and offline educational events and up-to-the-minute worldwide trade opportunities.www.webportglobal.com.

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News Archive

Tips for Making Sure Buyers Find You Online

22 November, 2017

Along with your Webport Global membership, having a website that includes Search Engine Optimization (SEO) features is an important component of your sales channels strategy for increasing exports. You can start with your company site by following a checklist of simple steps that will make your site easier to find and more likely to facilitate a sale. You can easily and inexpensively transform your marketing site into a transactional site that can be integrated with large and specialized e-marketplaces and social media channels.

Once you’ve created your website, you need to help search engines find it on the Internet. This process is called Search Engine Optimization, or S-E-O. Most people create a website for their business before adding an online store to the site. The website is an important first step because it helps create your brand, which may not exist in the countries you’re targeting.

Keep in mind some simple but important things to enhance SEO. They are relevant for B2C, or business to consumer transactions, but also work for B2B, or business to business promotions and sales. Here are a few tips.

- Make it easy for visitors the visitors to find what they are looking for. Use simple declarative sentences, keeping in mind that your international visitors may not be fluent in English.

- Keep the site navigation simple. The last thing you want is for visitors, including search robots, to get lost on your site.

- Consider welcoming the international visitor prominently and telling them that you ship internationally. If you are targeting customers from specific countries mention them.

- If your products qualify under existing free trade agreements, share that information with buyers, indicating that they may save money by paying lower or no duties on qualifying U.S.-made products.

- Make sure to emphasize when products are made in the U.S., and other countries with reputations for high quality, because for many international buyers this fact is important to their purchase decision.

- Indicate that you are delighted to receive inquiries and orders from wholesalers and distributors, as it’s usually more profitable to sell pallets and containers than selling and shipping one item at a time.

- One important element on your site is your contact information. All search engines look for phone numbers and e-mail addresses.

- Describe your product in detail and include lots of product photos, and even video, as many international buyers prefer a lot of information. Spend a little money on getting top quality photos.

- Properly tagged, the photos you take can be found more easily on Google Image searches—another way to attract international buyers to your site. And the more time they spend there, the higher the site will go on search engine rankings.

- Consider including original content, such as a brief company history, testimonials from buyers and even a blog. Write in simple, concise sentences. If you translate product information or other text, make sure the translation is done by a native speaker.

- Rename your website URLs, or individual pages from a string of characters to a name that describes what the visitor is looking for, such as the description of your company.

- Add metatag descriptions to each of the pages on your site; this helps search engines more easily find your site.

- Use existing free online tools to see where visitors are coming from, what they’re looking at, and what they’re doing. This data can help you improve the site to reduce abandoned shopping carts and to more effectively promote the site.

Now you’re ready to take and fulfill orders and to accept payment. You can easily add a digital store to your now global e-commerce website.

Stores are available from many online vendors with different features and price points. Many stores integrate seamlessly with e-commerce and social media platforms, themselves now e-commerce platforms—with you controlling and improving a bigger part of the customer experience.

How to Increase International Sales in Turbulent Times

31 August, 2017

There are a few inexpensive things you can do to start or increase your international sales. The first is to realize the benefits of going global. They range from growing your business, lessening dependence on your home market, and getting ideas on how to improve your products by incorporating what you learn from doing business in new markets. Any one of these accomplishments is worth the effort, but often all three of them are achievable—even in the midst of uncertainty over where the global trading system is headed.

The second action is taking fuller advantage of the growing number of e-commerce channels available to even the smallest business. The channels have multiplied in part to meet the demand of a growing global middle class that can afford imported goods. The creation of these two plus billion consumers is one of the most important accomplishments of globalization. That it has come about largely because of the free trade policies created post World War II should be a reminder to us all that these policies need to continue if the economic benefits are to continue.

Using just one e-commerce marketplace is usually insufficient to achieve your business expansion goals. Webport Global is an excellent niche marketplace. It’s growing by adding select members who are carefully vetted and represent countries with good growth potential. Smaller marketplaces can more easily insure that fake products and bad actors are kept out. Service provider partners introduce members to payment and other kinds of services that make transacting business easier and more secure. Customer service is personal and does not involve filling out online forms or talking to people in distant call centers, reading from scripts.

The larger marketplaces have advantages and should be part of the mix. These platforms have great technology and massive numbers of buyers and sellers. In the case of one such platform, it struggles with fake products and is regularly dinged by its own government and other regulators. Special vigilance is needed to monitor these big marketplaces to make sure your intellectual property is protected.

Leverage your website

Your own website is often an excellent means of promoting your products to foreign buyers. Here’s your chance to salt key works throughout the website text to help search engines find your site. Additional proactive marketing can be done by learning how to use tools, such as Google key words. For a budget of any size you can direct some ads at specific markets of interest where your ad pops up while buyers are searching for something that complements what you’re selling. You only pay for ads that people click on. These clicks can provide useful data for understanding how your campaigns are working and how you might change them to increase clicks and sales.

You can, of course, add a payment feature to your site and process orders yourself, or hire someone to do it for you. A mix of e-commerce marketplaces, your website, and a store on one or more social media platforms, and suddenly you’ve got worldwide presence for very little cash outlay. That’s strategic exporting, rather than the passive sort where you wait for the buyer to find you.

The last strategic step to greater sales and profits is to work with the commercial officers at your embassies in the countries you’d like to enter or expand in. You can certainly find private companies to provide these services, but they’ll cost serious money. The advantage of your government is that many services are free or sold on a cost recovery basis. Because they are the government, they have sources of information, contacts and a reputation as the most honest among honest brokers. Every year they help help generate billions of dollars in sales for the companies they assist, and they make a special effort to help smaller companies who are new to the world of trade.

Yes, there’s a good bit of turbulence in the world economy and in the politics of individual countries. But there are proven ways to weather the storm and meet your business development goals.

New Zealand Wine Gaining U.S. Market Share on Premium Strategy

19 June, 2017

New Zealand has a clear shot at its target of $2 billion in wine exports by 2020, reports the New Zealand Winegrowers industry association, with New Zealand wine gaining U.S. market share, surpassing $500 million for the first time in April.

Last year, New Zealand vintners edged out Australia’s for the first time in value of shipments bound for the States. New Zealand vintners’ growth strategy has been to compete in pricier premium categories. At the same time, wine imports are trending up-market in the U.S., which still buys more wine by volume from Australia.

A similar dynamic is at work in U.S. distilled spirits exports. Bourbon, the perennial top U.S. export ranked by volume and value, recently ceded first ranking by value of exports to premium brandy in 2016. [See Whiskies Top Tipple in U.S. Trade in Distilled Spirits.]

Our trade data captures the seesawing competition between New Zealand and Australia in the U.S. imported wine market:

Note that Rabobank reported a revival in Australian wine prices in fourth-quarter 2016. This may underlie Australia’s lead over New Zealand in first-quarter 2017 FOB US$ value of U.S. wine imports.

Our bill-of-lading U.S. import data yields market intelligence on the parties to this trade, including carriers, importers and, as shown here, shippers of wine imports from New Zealand:

To see more data tracking New Zealand wine gaining U.S. market share – including the bill-of-lading on shipments arriving in U.S. ports as recently as yesterday – just ask us.

Utilizing a new business tool, Web Port Global, many in the wine industry are gaining access to a growing number of international expansion opportunities.

WebPort Global provides its members with valuable networking connections around the globe, helping them open new doors and expand their business.

WebPort Global’s members include a wide range of manufacturing, shipping, marketing, distribution and sales organizations around the Globe that are looking to help US business expand into international markets.

In addition, users will find a number of listings from Spanish and Italian wine distributors looking for international exporting partners.

“The wine industry is evolving. new and growing businesses are looking for opportunities. Our global presence helps us make these accessible to our users”, said WebPort Global President, Maureen Pace.

WebPort Global is the fastest, most effective and most economical way to participate in global trade for a Small and Medium Enterprise and is looking forward to helping more brands expand in 2013. To learn more please visit www.webportglobal.com

TESTIMONIALS

Kevin Montecalvo- CFC, CMSSPresident of ProformaInMotion

1) What do you like most about using WebPort Global?

a. The ability to do business internationally

b. The communication features

2) How did your company benefit from using WebPort Global

a. We have found new and reliable suppliers

b. We have received business from WebPort Global Members

c. We have utilized the portal to connect people to our product lines

3) If you were to recommend us to another business, how would you describe WebPort Global

a. WebPort Global allows you to do business around the world easier. Their communication features enable you to connect to colleagues and suppliers easily and effectively. This tool gives you the ability to do business on the buying side and selling side. If you are doing business globally and would like to do more business WebPort Global is a must have tool.

Sara Morrison- Global Sourcing Coordinator, Onset Wordwide

1) What do you like most about using WebPort Global?

We appreciate the ability to upload our product information onto WebPort Global and generate buying leads. We have also found the Datamyne feature very useful, for finding importers and exporters of products and organized information on companies that others would normally have to pay for.

2) How did your company benefit from using WebPort Global?

It is also a great networking tool. So far, through WebPort Global, we have made a contact in Mexico, who is now a contract sales representative for our company.

3) If you were to recommend us to another business, how would you describe WebPort Global to them?

WebPort Global is a global trade website, where companies can post buying and selling offers, network with other users, research US imports and exports via their Datamyne feature, educate themselves on international trade, and host online meetings.