You’ve heard it all before: Fill out our survey and receive a gift
card. Tell us about your experience and be entered to win a free
iPad. Rate our product and we’ll send you a free T-shirt. The
concept is simple and widely used by organizations looking to
increase their survey response rates. They...read more

It’s true – better connections and event experiences starts with
better feedback. Imagine running an event, any event, and not
knowing what your attendees liked, didn’t like, whether they would
return again or if they liked the speakers or even the food. You
would be surprised how often that...read more

Tuesday, June 2 was a big day Cvent Web Surveys and we announced
that we rebranded as Inquisium. Derived from the word
"inquisitive," we help organizations of all sizes build feedback
programs that provide reliable, first-hand insights for smart
decision making. This rebranding will help us to...read more

As market researchers, and survey researchers in general, it is our
job to ensure the instruments we create are as free of potential
bias as possible. This is accomplished through diligence in survey
and sample design. Yet, as hard as we try it is often difficult to
avoid all forms of potential...read more

During your hotel guests’ stay, you want to make them feel at home.
After all, they chose to spend money at your property instead of
staying in the comfort of their own home. Every interaction you
have with a guest during their stay is a reflection on your brand.
It’s how they will remember you....read more

I heard a recent episode on NPR that referred to the importance of
social media for promoting “mom and pop” businesses. It has been a
long held belief of mine that smaller organizations, even solo
practitioners, can benefit from the analytics practices that larger
organizations. After all data is...read more

Bike to Work Day. Teacher Appreciation Week. American Heart
Month. Lately, there is an observance for nearly every major cause
and CX Week (May 11-15) is no exception. Every year in May,
customer experience professionals from around the world unite to
celebrate their love for customer experience –...read more

Increasingly, the constant sum question format is becoming one of
my go to question styles. It allows the respondent to divide their
“sum” across a fixed number of categories creating metric data. To
clarify the “sum” portion of constant sum does not have to be 100
(as in 100 percent). It could be...read more

Let’s face it, qualified respondents who have nothing better to do
than to complete our survey accurately, truthfully and in a timely
fashion are a rare breed. In today’s crowded email inbox our survey
invitations are competing for attention – of course that assumes
they didn’t receive a one-way...read more

Not all scales in market research need be of the Likert, Semantic
Differential, or Constant Sum variety. They don’t have to involve
Bayesian theory like the extensions of Maximum Difference Scaling
do. In fact, sometimes the simplest approach truly is the best. The
multiple response format is a...read more