At Home with La Germania

Client: La Germania

Challenge:

Known as a reliable kitchen appliance, La Germania wanted to re-establish its relevance among the younger generation, which is their current target market. Although the brand enjoyed a huge following among the mature set, younger couples and families perceived it as a legacy brand and not quite relatable to them.

Description:

To address La Germania's concerns, we organized several media events to drive awareness and establish the PR presence of La Germania