For as long as anyone can remember, tobacco companies
have been trying to convince the public that they are not the boogieman. A
century ago, this was no hard feat. Nobody knew about the dangers of smoking
tobacco cigarettes back then, and so it was commonplace to pick up a pipe after
dinner or roll oneself a cigarette. Things became a lot more difficult for the
tobacco industry in the following decades, as the true menace that is cigarette
smoking became apparent to all.

The fact that so-called “Big Tobacco” fought tooth and
nail against having their product labeled as “dangerous” makes the recent turn
of events all that more interesting. As this very mature and established
industry has fought to stay alive selling a product everyone knows leads to
life threatening diseases, nobody could see a future of abandoning tobacco
cigarettes. Yet now it appears we stand at the precipice of exactly that, at
least according to statements made recently by Philip Morris International’s
CEO Andre Calantzopoulos.

His remarks in an interview on Radio 4 seemed to come out of nowhere. "I believe there will
come a moment in time where I would say we have sufficient adoption of these
alternative products...to start envisaging, together with governments, a
phase-out period for cigarettes” said the CEO. Wow. Pretty remarkable coming
from someone so high up in the tobacco industry to see a future without the
very products that bring in the vast majority of their profits.

Perhaps the even bigger shock was that Mr.
Calantzopoulos wasn’t just making this statement as an observation – he is
actually rooting for it to happen. "I hope this time will come soon,"
Calantzopoulos added as he spoke at length about the topic. For Philip Morris
International to essentially tell us, as well as their stockholders, that they
see an end to tobacco cigarettes, and that they are hoping that time comes
soon, goes to show you just how far things have come for vapour.

Vapour Ready to Take Over

That’s because Andre Calantzopoulos didn’t make these
statements in a vacuum. Nobody that high up in that big of a company makes
statements from the hip. No, he knew exactly what he was saying and exactly why
he was saying it. Executives in all tobacco companies can see the writing on
the wall, and this is something they have been watching closely for almost a
decade. Vapour is ready to take over, and its time is coming.

The surprise here is how forthright Philip Morris
International’s CEO was with the public. Although even that shouldn’t come as
too big a surprise, as his company is starting to make their own push into vapour
devices. Now that long established companies, with V2 Cigs being one of them,
have blazed a trail, tobacco companies are trying to catch up. They have no
choice but to try, as vapour is becoming an alternative that millions of have
taken up, and millions more will.

This isn’t happening because tobacco companies are
starting to change course out of the goodness of their hearts. They’re doing it
because that’s where the profits are headed. That’s what consumers are crying
out for. They’ve seen what vapour can do as an alternative and they have embraced
it globally. They may have tried to ignore it at first, and then fight it
later, but now they have joined the movement. They really weren’t left with
much of a choice. It is alo clear that
vaping is more effective than nicotine patches or gums.

For those who have fought to see vapour devices reach
people who were looking to make a change in their life, this is a welcome turn
of events. It’s something we knew would come in time, and now we’re beginning
to see how truly monumental that shift toward vapour is. The end of cigarettes
is in sight and everyone can see that now. It’s a proud moment for vapour, and
it adds even more incentive to keep innovating and to keep creating
new vapour products for smokers to help them on the journey away from smoking.

TESTIMONIALS FROM VAPERS

Really impressed with the build of the series 7, does the job excellent battery life and the dry herb vape is great, two weeks smoke free so far one more week and it's paid for it's self. Just as well as I'm going to need a new e liquid chamber before long.

Nick R

Very impressed with the quality of the V2 pro 3, vapour throat hit and I haven't touched a cigarette for almost a month now...

Ming

This is my third time getting my supply from V2 UK, the most recent being the V2 Pro S3. They have the best customer service around, fast delivery and great products...

Reno

I have purchased three Long Batteries (manual and automatic) so far and I must admit these are THE BEST cigalikes I have ever tried...

Ash

Very impressed, as a heavy tobacco smoker for over 20 years I have not felt the need for a normal roll-up The e liquid V2 Red is very good...

Wayne

I recommend you buy the cartridge pack that contains 10 different flavours, those cartridges will give you insight on which flavours you will stick to for a long time...

Rhodes

It's now three weeks since I stopped smoking tobacco and it's all down to this shisha pen! It has a good throat hit, produces lots of vapour and is really smooth...

Lily

I've been vaping v2 for 3 years, half way through I tried to find an alternative I could buy locally without post, just pop in and pick up, an expensive exercise but none lived upto the smooth flavour and I tried from cheap to expensive, but there were none that compared to V2.

Natalie A

YOU MUST BE OVER THE AGE OF 18 YEARS TO BUY AND/ OR USE ANY VAPOUR2 OR V2CIGS UK PRODUCT. Nicotine is a highly addictive substance derived from the tobacco plant, and products sold on this website are not cessation devices. The products on this website do not treat, diagnose, or cure any disease, physical ailment, or condition and should not be used by anyone in conflict with applicable local law. If you are allergic to nicotine, propylene glycol or any combination of inhalants, if you are pregnant or breastfeeding, or if you have a heart-condition, diabetes, high blood pressure or asthma, you should consult your doctor before using nicotine products. E-Liquid should not be swallowed, seek medical help if this occurs. Wash with warm soapy water if e-liquid skin contact occurs.