They justified their pivot to video thusly: “… we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.”

Of course Facebook is not the only media giant going all-in on video. Most of the social networks seem to be heading in that direction.

If you still don’t believe me that video is taking over the world, consider the following statistical onslaught, which was compiled by our very own exceptional Randall-Reilly SEO department.

May these amazing stats inspire and motivate you to incorporate video into your marketing strategy. Facebook and others are being quite forthright about the fact that video will be prioritized over plain text or photos, so you might as well take advantage.

Enjoy!

Social video generates 1,200% more shares than text and images combined. (Brightcove)

Video will account for 80% of all global internet traffic by 2019. It will account for 85% of all US traffic. (Cisco)

Every second, nearly a million minutes of video content will cross I.P. networks by 2019. (Cisco)

Video on a landing page can increase conversions by 80% or more. (Visually)