Telling a sustainability story with a warmer image.

Telling a sustainability story with a warmer image.

We recently completed some blog updates for the London Drugs What’s the Green Deal? program, to help recognize some recent achievements and help customers feel the sustainable love. In the past, we have concentrated on longer-form articles for the GreenDeal.ca blog. These perform well, both from an SEO perspective, and for creating a searchable online database of usable information. But sometimes you want to get the point across in a quicker, more engaging and, hopefully, sharable way.

The first message was designed to let people know that their recycling efforts at London Drugs are making a difference, by sharing a milestone recently achieved by the unique in-store Styrofoam recycling and Bring Back the Pack program. With over 200,000lbs recycled to date, it’s a great story. We used Google and good old-fashioned calculator math to figure out just how many coffee cups that actually represents.

The second post was our Green Valentine – an ode to sustainability, recognizing that romance can be eco-friendly, too.