BMW has a new, global ad campaign out this year called "Story of Joy," and Rahal-Letterman Racing's new ALMS racer is going to help promote it. The racer came out today for pre-season testing, with BMW's North American motorsport manager attesting that the "Joy livery as a special tribute to our most enthusiastic fans."

Bill Auberlen, Tommy Milner, Joey Hand, and Dirk M&uuml;ller will share two cars during the race season. This is the firm's 35th anniversary of American operations and its first major race win on American soil, the 12 Hours of Sebring. On March 20 we'll find out if they can make it even more special. And if you like the look of the car, then joy times awaits you in the high-res gallery below, with more details in the press release below the fold.