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British Sign Language and the BSL Video Subtitling Debate

27Apr

To Use or Not to Use BSL Video Subtitling…

British Sign Language interpreters online and on television help to make video content accessible to users of BSL. We have all at some point seen a BSL interpreted TV programme. We have also all seen subtitles or closed captions on television programmes or online VoD services, providing accessibility for deaf or hard of hearing audiences and foreign speakers. But what about a mixture of the two? What about video content which is filmed using BSL and created for the deaf community? Should BSL video subtitling be prioritised in order to allow accessibility for hearing audiences and those who can’t sign? Well…

Learning BSL through Subtitles

Foreign subtitles can be great for learning new languages and similarly, subtitles on British Sign Language content are potentially invaluable for viewers looking to learn to sign.

Formal BSL classes are notoriously expensive and it’s a well known fact that newly diagnosed hearing loss sufferers and/or parents of deaf children can be deterred from learning BSL when faced with high priced courses.

BSL video subtitling opens up opportunities for more people to learn sign language (hearing or otherwise), potentially breaking down barriers. It also improves communication on a wider scale for the deaf community as a whole.

Subtitles Widen your Audience

Subtitles are created with the intention of providing accessibility and broadening the reach of video content to as many viewers as possible. Foreign subtitles are created to allow viewers to enjoy video content on an international scale and closed captions are made with deaf and hard of hearing audiences in mind.

Choosing not to subtitle BSL videos in effect deprives the vast majority of the hearing population (as well as many deaf and hard of hearing viewers who do not use BSL) the opportunity to understand and appreciate a film or programme, Especially where the topic of a British Sign Language video focuses around issues faced by the deaf community, this exclusion effectively massively limits the reach of the message within a video.

BSL Video Subtitling can Increase SEO and Broaden your Audience

It goes without saying that anyone making a video surely intends to spread a message through its distribution; whether it’s political, commercial, educational or otherwise.

Using subtitle services and having captions added to videos is good for SEO (search engine optimisation) as text is picked up by Google, whereas signs and indeed, spoken language is not. To help BSL video content grow on a large scale online, BSL subtitles are an invaluable resource.

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