digital creative

art direction

Livemusic Presents... The Students Union Urban Tour October 2011 - Click for Photos

The latter half of October saw the more Urban-focused part of the Livemusic Presents… Students Union Tour. This tour featured up-and-coming acts from the Urban-HipHop-Rap-Grime arena including Clement Marfo and the Frontline (since nominated for MTV’s New For 2012) and Stooshe (included in the BBC ‘s Sounds of 2012 listing) These exciting, energetic bands took the stage around six universities in the UK and once again played the final show at the Kings College Students Union – with a surprise guest appearance from Grime veteran Ghetts onstage … and Archbishop Desmond Tutu at the soundcheck (no less!)

The last 2 weeks of September and the first week in Ocotber saw the first leg of the Livemusic Presents … Students Union Tour. In the main this was an indie rock focused tour aimed at bringing new and exciting bands to
the Student population around 20 or so larger universities during the Fresher’s period. The ambitious tour was mainly advertised by flyering in the SUs themselves (and student publications such as Manchester, Birmingham & Sheffield ‘Lint’ magazine) The campaign also featured a small tactical campaign on local radio, and of course across the usual gammut of music magazine such as Q, NME, UnCut, Clash and The Fly Magazine (as well as digital advertising across a couple of their corresponding digital properties – and of course the SU Facebook Groups and Pages!).

The autumn of 2010 saw an enhancement and augmentation of the user based widgets – more Facebook integration, News Feeds, Personalised alerts etc – The Summer of 2011 saw the next release implemented. The user flows have been re-architected and generally there is a much stronger focus on selling tickets and thus wayfinding and promotional messaging to that effect.

Saturday May 14th 2011 @ The Pav Tav, Brighton … After several weeks of back and forth and furious line-up planning, promoting, working the social media channels (alright mostly Facebook) sorting out a road crew and an AV crew, tussling with the crew over being able to shoot at the venue and a plethora of other issues … the Great Escape Live&Loud stage kicked off! 11 Live bands in just over 12hours – it was an experience. And it has to be said largely a good one!

Just a quick post of a couple of ads that were printed and went out in February 2011. One a continuation of the LMFM posters (this one art-worked by Pete Duggan, Copywriter Mick , Art Directed yours truly). the song title is Artic Monkeys which carries on from the Sex Pistols reference of the last ad. The second ad was to foster some writers to submit editorial to LMFM. The pun in the ad which is pretty subtle unless you are a music journo or hep-cat is that the picture is of the frontman in FOALS.

A selection of the music press ads for magazines such as Kerrang and NME. These were to promote both the generic brand awareness of Live&Loud and Livemusic.fm as well as promoting the live music community side to both online properties.

LiveandLoud.com launches in September 2010 - Click on Image for Slideshow

After what seemed like both a laughably truncated and mercifully short information architecture phase, followed by what seemed like a hugely extended naming and branding phase and then a quick panic-filled design and build phase … Live&Loud finally launched in early September.

This summer save a trio of video projects all aimed at delivering some unique live footage and one-off commentary from three up&coming new bands. Indie rockers Titus Andronicus & Surfer Blood and electro-pop prime movers HURTS.