Marketing Platform

Thanksgiving is one of the biggest holidays on the calendar for brands as it provides an opportunity to boost engagement with consumers and advertise their new (and discounted) products. This infographic is about Thanksgiving-related activity by U.S. brands on social...

As I explained in my previous post “Why Social Media Matters to Your Business”, social networks matter. However, with the dozens of possibilities, it can be hard at times to select the right Social Media Content Strategy for your business,...

The contemporary business landscape is viciously competitive and for any online marketer, you have to think outside the box to stay relevant. You have to compete at a global level, which calls for more innovative thinking when building your marketing...

You’ve read it everywhere: when it comes to content marketing and inbound marketing, it’s all about telling a great story. Storytelling is the way that marketers connect with readers and potential customers, and it is what separates a blog post...

Welcome to the week! I spent all weekend moving house for what turns out to be the latest in a series of moves over the last ten years. In that time I moved continents, moved countries, lived in apartments, flats,...

One of the most important decisions that any business owner can make is often almost one of the most difficult: the name of the business. Unlike most decisions a business owner makes, this is one that can’t be easily undone...

Welcome to the week! This week the US presidential primary circus is firmly focused on New York. On Tuesday voters go to the polls to cast their ballots for their favorite Republican and Democrat and the most exciting city in...

On this day twenty-four years ago Disneyland Paris opened its doors to European visitors for the very first time. Sort of. In fact, the Disneyland theme park and resort that opened its doors on 12 April 1992 was not Disneyland...

It’s fair to say that Howard Schulz knows a thing or two about branding. The Starbucks CEO has taken a Seattle coffee house and transformed it into an international icon. He’s made it easy for me to order the same...