A group of Reddit users found out that their Google Home played a short commercial for "Beauty and The Beast." After giving the standard weather and daily calendar information as part of the Assistant's daily briefing, the Assistant also added "By the way, Beauty and The Beast opens in theaters today."

In response to our request for comment, Google said the short audio wasn't an ad, rather just another way Google was working with partners. Later on Thursday, the company offered this additional statement:

"This wasn't intended to be an ad," said a Google spokesperson. "What's circulating online was a part of our My Day feature, where after providing helpful information about your day, we sometimes call out timely content. We're continuing to experiment with new ways to surface unique content for users and we could have done better in this case."

So maybe it's an unintended ad. Google confirmed the "Beauty and the Beast" line has been removed from Assistant's daily briefing.

So far we haven't seen this done with competing virtual assistants like Siri, Cortana or Alexa. Audio streaming services, such as Pandora, have been known to transmit advertisements.