Facebook Will Target Ads Based On The Apps On Your Phone—Here's Today's Ad Brief

The Wall Street Journal reports that Facebook is going to use the data gathered by tracking apps people use via the Facebook Connect feature for targeting ads. According to the WSJ: “Facebook would charge advertisers every time an app is installed on a users’ smartphone, one of the people familiar with the plans said. Facebook can charge significantly more for an app installation than it can for the traditional cost of every one thousand people who have viewed an ad.” While the move is potentially very lucrative, it is also likely to sound the alarms for privacy advocates.According to an Ad Age survey, marketers who buy ads on Facebook care more about creating brand awareness than they do accumulating fans and likes. Read more about the Ad Age and Citigroup survey here.