To look at, Jeffries isn’t your typical ladies’ man.He has Velcro-like thunder-grey hair and one of those shrewd faces which screams 'LA nerd'.Things which men are taught to convey include self confidence, connection, intrigue, and attraction among others.

Ross teaches men to use positive words and phrases, which creates positive states that a woman can associate herself with and thus avoid negative emotions.The man can remind a woman of these emotional states by his appearance or touch.In January 2004, Strauss broke cover, publishing a piece in the New York Times about his observations and experiences in the society.Although written under a pseudonym, his friends and PUAs knew Strauss was the author of the piece.The current version of Ross’s “Speed Seduction”, focuses on the techniques of moving “energy” through the body practice of magick.

Jeffries build the seduction community through his contributions in online posts, and he was the first in the dating industry to create a website and usenet newsgroup.He looks like an older Mark Zuckerberg – an apt similarity, given that, as with Facebook's inventor, Jeffries is the founder of his subject.Except that Jefferies’ field isn’t creating computer programs. Jeffries is known in the pickup artist (PUA) community as the pioneer of seduction techniques.Ross Jeffries works include “Speed Seduction”, which is a set of personal development writings and seminars that draw on Neuro-linguistic programming and hypnotic techniques.He says these techniques teach men understand women more so their motivations and psychology should enable them to date women successfully.He developed his skills using a mixture of hypnosis and neuro-linguistic programming (NLP) and set the benchmark for the success with women using such approaches.