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• er rn The American
Graduate
Scfwol of
I nternational
Management
Volume XLVIII,
Number 3
1994
T'bird
Opens
Forum on
CompuSeIVe
•
Doing
Business in
S.E. Asia
TABLE OF CONTENTS
2 Southeast Asia is Hot
Thunderbir-d alumni find
opportunity and chaUenge
in r-egion
7 Viewpoint
A New Vietnam
8 ASPIRE
An o'utreach g'rantj01"
Southeast Asian students
9 Faculty Profile
Taeho Kim, Ph.D.
10 Campus News
14 Interfest
Event brings wor-ld to
area childr-en
15 Footnotes
18 Thunderbird's Scholarship
Program
20 Thunderbird Review
21 Network
24 Updates
34 Letters
35 CompuServe Questions
and Answers
Cover art compliments of Cornp'uServe
Incorporated. Bany Kaye, mt director.
Thunderbird Magazine
Volume XLVDI, Issue 3
1994
A publication of tile
AJunuti Relations Office of
The Amellcan Graduate
School of Intemational
Management, 15249 N. 59tl1
Avenue, Glendale, AZ
85306-6006 (602) 978-7135
TELEX 187123
FAX (602) 978-8238
Assistant Vice President for
Comrmmication and Editor:
Nelda S, Crowell
Managing EditOl~
Karen Enyedy Breunig
Contributing Editor:
Pam Selthun
Contributing Writer:
Susana Howell
Comnnmication Secretary:
Joann Toole
Editorial and Production
Assistants:
Peggy Mankus
Robert Van Witzenburg
Adveltising Director:
Janet M. Mueller
Design:
Pat Kenny Graphic Design
Director of AhUlU1i
Relations and Publisher:
Bobbie M. Boyd
Assistant Director
of AJunmi Relations:
Michelle Olson
AJwnni Relations Staff:
Jane Kidney
Secretary
Helen Grassbaugh
Receptionist
Ruth E. Thompson
Administrative Assistant
Donna Cleland
Data Base Administrator
Lucille Censoprallo
Data Entry Clerk
Thunderbird AJwnni
Association 1993-94
Board of Directors
and Officers
Chairman ofthe Board
Stephen K. Orr '79
President
H. Gene Wick '60
Vice Presidents
Maarten F1eurke '79
Thomas D. Hobson '79
Linda J. Magoon '84
Secretary
Bobbie M. Boyd
Ex Officio Members
Roy A. Herberger, Jr.
John E. Berndt
Board Members
John C. Cook '79
George T. DeBakey '73
Michael T. Dillon '78
Webb F. Elkins '63
McDiarmid R. Messenger '72
Carolyn Polson O'Malley '70
Joseph A. O'Neill '80
Richard E. Ragsdale '67
Mike A. Santeilanes, Sr. '60
Martin E. Susz '79
Martha S. Van Gelder '88
Daniel D. Witcher '50
Honorary Board Members:
Joseph M. Klein '47
Thunderbird, The American
Graduate School of International
Management, is committed to
non-discriminatOlY practices in
employnlent, admissions, and
educational programs and activi­ties.
Thunderbird is an equal
opportunity, affumative action
employer tl1at complies with
applicable federal, state and
local laws, statutes, orders and
regulations prohibiting discrimi·
nation on the basis of race,
color, religion, national origin,
sex, age, disability and veteran
status.
by Mary MitcheU
T'birds Link Online with COmpuSeIVe
I magine you're an entrepre­neur
expanding products into
promising markets in the
Pacific Rim and seeking expe­rienced
partners for joint ventures.
Your needs might range from trans­lation
of business documents to
formatting tips for Chinese busi­ness
cards to finding affordable
lodging in Bangkok.
Suppose you've just snagged that
dream position in London but now
have dozens of questions about
relocation, employment for your
spouse, and a school for your
German-speaking children.
Or what if your manager has
asked you to host company visitors
from Brazil within two days and
you don't know a word of Por­tuguese?
For these professional and per­sonal
challenges and more, Thun­derbird's
worldwide alumni network
has long been a source of reliable
advice, contacts and country-specific
information.
Now, to make it easier to keep in
touch with alumni as well as the School's
faculty, staff and students, Thunderbird
has opened an exclusive networking
forum on CompuServe. In the new Thun­derbird
Forum (or online meeting place),
geographic boundaries, time zone differ­ences
and numerous worldwide address
changes no longer matter.
The Thunderbird Forum is a place
where you can post messages to find
everything from a job or a T'bird con­tact
in a foreign city, to details on
ground transportation at various air­ports,
or the latest schedules for local
First Tuesday meetings and much more.
You can also exchange informational
and program files in the Forum's library.
Besides enhancing networking poten­tial
with T'birds around the world, the
Thunderbird Forum gives you a connec­tion
to CompuServe, the world's leading
information service with 1.8 million
members. Available since 1979, Compu­Serve
contains more than 2,000 infor­mation
sources including news/
reference sources such as Citibank's
Global Report and Deutsche-Press
Agentur; online availability of U.S.
News and World Report and other pub­lications;
electronic mail; transaction
from his laptop, looked up a client
he was scheduled to visit and
found nearly 30 articles and news
items that "proved invaluable dur­ing
our meeting."
"Before a recent job change,
my husband learned of opportu­nities
through a headhunter,"
says Martha Stewart DeLeon '87,
of Oak Park, Illinois. "As we
weren't always familiar with the
companies he was referred to, we
used CompuServe's company and
[mancial databases to look up
their locations, size, corporate
officers and relevant financial
information. "
Clare and Robert Jones '90,
alumni leaders in Tigard, Oregon,
have built electronic clipping
folders through CompuServe's
Executive News Service. "As
Clare works in corporate banking
services; and hundreds of forums cover­ing
professions, hardware/software sup­port
(including European-specific
support), and international business
topics such as global crises, foreign lan­guages,
global and regional issues, and
international trade.
and does a great deal of company
research, she uses the service to track
investment prospects," says Robert.
Brendan E. McInerney '92, of Karben,
Germany, also uses the Executive News
Service. "Every time my company, the
Commerzbank, is mentioned in a news
article that appears on one of the news
wires, such as Reuters or Associated
Press, I get the full text to download
and read at my convenience."
Frankfurt, Germany alumni leader
John Cook '79, whose company does
consulting and investment banking
across borders, dials up CompuServe
through local access points (nodes)
when traveling on business in Italy,
Germany, the United
Online information and contacts can
Kingdom, Belgium, the
Netherlands, France
and the U.S. "So many
business people are on
CompuServe, " says
Cook, "that when I take
someone's business
card I immediately ask
for his or her Compu­Serve
number."
Being linked through
CompuServe means
"instant access to people
and information around
the world," says G.K.
O'Dea '72, president,
worldwide client service
for Ogilvy & Mather in
New York. On a recent
Hong Kong visit, O'Dea
accessed CompuServe
also "make" a T'bird's travel experience.
Th(' Tlzltlld('rbird
Alltllllli
Associatioll alld
th(' Tllltlzdrrbird
ad mill ist ra tim z
lzaer deL'eloped
all exc/ltsil'e
Tllltlzderbird
F'o rz till 0 II
C()Jll Plt S(' n'('.
To j()ill. selld ill
the bltsill(,SS reply
ca I'd illsr rted
[('ith ill th is
magazille.
In planning a five-week
trip to Asia, Lisa Wylie '88,
of San Francisco, checked
the Travel Forum on
CompuServe where she
communicated with a fel­low
member in Japan who
was renting rooms in his
Kyoto-area home to Travel
Forum members. "The rate
was a bargain at 1500 yen
(about US$14) per night,
plus I had an excellent
host, who even met me at
the train station after I had
missed my train during
rush-hour on a Friday."
For more details about
the Thunderbird Forum
and CompuServe, see the
Q&A article on page 35 .•
by Karen Enyedy Breunig
east •
• IS ot
Thunderbird alumni find opportunity
and challenge in a region of
growth and change.
From Chiang Mai to Cebu, from
Kuala Lumpur to Kalimantan,
Southeast Asia is hot. This
region of 10 countries and 500
million people now lays claim to the
world's fastest-growing GDPs (Gross
Domestic Product), from the developed
city-state of Singapore to the newly
energized economy of Vietnam.
In contrast to the region's colorful
open markets and traditional villages,
Western influence marks the landscape
with a bold stroke. Pizza Huts, Kentucky
Fried Chicken, McDonald's and other
fast food chains occupy prime lots,
while developers scramble to convert
agricultural land to business parks,
malls and golf courses.
REGION COUNTERS GLOBAL RECESSION
"Together with South China, South­east
Asia is a region of economic
growth in the recession-ridden world of
the early 1990s," says Dr. Albert F.
Celoza, an International Studies profes­sor
at Thunderbird. Ironically, it was
direct foreign investment from that
same "recession-ridden world" that
advanced the region's growth.
According to John A. Lindblom '74 of
Solvay Animal Health Asia/Pacific,
"Help from The World Bank, the Asian
Development Bank, and economic aid
programs from foreign countries played
a significant role in ... supplying the basic
essentials for industrial development. "
This, along with direct foreign invest­ment
from multinational corporations
brought phenomenal GDP growth rates
(22 percent per year for Singapore in
THUNDERBIRD XLVIII 131 1994
the early 1970s and 12 percent for
Thailand in 1989) and last year an esti­mated
$480 billion in combined GDP for
all 10 countries.
VIETNAM: LAND OF OPPORTUNITY
"In view of where its economy rests
today and where it is capable of going,
Vietnam is the region's 'Land of Oppor­tunity,'"
says Dr. Llewellyn Howell, pro­fessor
and chairman of the International
Studies Department at Thunderbird.
In 1993, Vietnam's GDP grew roughly
8 percent for the second year in a row,
up from a healthy 5 percent in 1990 and
1991. And, for the first time in two
decades, inflation finished out at a sin­gle-
digit figure-just 5 percent. Foreign
investment rose 40 percent last year,
totaling $7.5 billion over the past five
years-in spite of the U.S. embargo.
Only since that embargo was lifted
last February have American enter­prises
been able to invest and trade in
Laos ($253)
Cambodia (5251)
Brunei ($15,330)
this emerging economy. Dr. Howell tells
his students that there are now a million
motorcycles in Vietnam-a sign of a
burgeoning middle class-valued at an
average of $1,500 each. "That equals
$1.5 billion purchased primarily from
Japan," he points out, "and not one dol­lar
from the U.S."
Entrepreneurial T'birds like Scott
Zimmer '81 began making plans for
Vietnam well before the embargo was
lifted, determined to lose not a day
more in sales than mandated. Zinuner is
president, International Division, for
EchoStar Communications Corp., a
Denver-based satellite communications
finn formed in 1980 by Charles Ergen
and Cantey McAdam Ergen '81. "On my
first flight to Vietnam in 1992, the plane
was filled with French, German and
Japanese passengers," Zinuner recalls.
"My most recent trip was last month to
Hanoi, to attend a telecommunications
trade show held in that city and investi-
Gross Domestic
Product in $bn
and
GDP per capita in $
Bars represent total GDPs for 1993; figures in parentheses show GDP per capita in dol­lars.
Source: Country Reports, 1st Quarter 1994, The Economist Intelligence Unit
m- en
en
Women prepare to
carry the catch
jromjishing boats
to markets in Viet­nam,
performing
both distribution
and marketing
functions for this
vital product in
a country which
yet lacks modern
dock facilities.
THUNDERBIRD XLVIII 131 1994
Ferry Atmadi '90
One of more than
100 Kentucky
Fried Chicken
storefronts in
Malaysia puts a
Western stamp on
this street in
Kuala Lumpur.
gate possibilities for opening a liaison
office there. "Vietnam and Thailand are
our primary targets in Southeast Asia
right now" says Zinuner.
"Vietnam is going to be the fastest
growing economy in the region when
things begin to boil-which they will
soon," says John D. Henson '48, presi­dent
of J.D. Hensen and Associates,
who has a new exclusive arrangement
to export a line of high technology med­ical
equipment to Vietnam, Laos, Cam­bodia
and Singapore.
But Mark Whitcraft '57, at Thai Sailing,
a trading, shipping and consulting com­pany,
points out that Vietnam's state-dri­ven
economic rules may not always be
compatible with the needs of a free mar­ket
"I would expect that, as with China
in the '80s, many investors who don't do
their homework will find that the reality
of doing business in Vietnam will not
necessarily match their earlier percep­tions
of this market," he says.
However, Howell is bullish on Viet­nam.
He predicts that by the year 2000,
Vietnam's economy will be where
Thailand's is today-compressing the
equivalent of two decades of develop­ment
into a five-year period. "This is
largely due to the amount of foreign
investment Vietnam has attracted in the
last few years, especially from East Asia,
Europe and Australia. Thailand didn't
have this advantage," says Howell.
4 THUNDERBIRD XLVIII 131 1994
THAILAND: AN EMERGING DRAGON?
Some economists say Thailand is
emerging as a fifth "little dragon,"
among the Newly Industrialized
Economies, (NIEs) of Taiwan, South
Korea, Hong Kong and Singapore.
Thailand's GDP is around $116 billion
and her GDP growth rate, nearly 8 per­cent
last year, peaked at 12 percent in
1989. Others would point out that Thai­land's
annual GDP per capita is only
around $2,000/year, far less than that of
the "confirmed" Dragons and substan­tially
less than Malaysia. (Indonesia's
GDP, largest in the region, is due more
to her huge population of 190 million
people-fourth largest in the world fol­lowing
China, India and the U.S.-than
to per capita output)
According to Tann Sukar\ianajtee '64,
managing director for KD. Group (Thai­land)
Co., Ltd., Thailand needs "to
attract higher, value-added producers,
not the labor-intensive operations which
are moving into China these days. Thai­land,
in this respect, requires American
assistance in terms of technology and
investment more than before."
EXPORT STRATEGY KEY TO GROWTH
Many Southeast Asian countries are
reversing former economic strategies
that promoted self-sufficiency and pro­tected
domestic industry. Borrowing
heavily from a plan that brought
Singapore two decades of impressive
growth, they are now building export­oriented
economies based on foreign
investment.
Indonesia's new economic policy, for
example, includes a strategy to reduce
its dependency on raw material exports,
particularly oil and gas, which until
recently accounted for more than half
of the country's exports. Ferry Atmadi
'90, an accountant and executive direc­tor
of Management Development Inter­national
in Jakarta, reports that over the
last five years the new policy has
brought non-oil and gas exports up to
62.5 percent of total exports.
Atmadi, who also lectures at Prase­tiya
Mulya, a leading business school in
Indonesia, explains that within this
growing non-oil and gas sector, 90 per­cent
of the exports are now manufac­tured
goods such as footwear, textiles,
furniture and electronics and only 10
percent are primary products such as
rubber, timber and agricultural pro­duce.
The picture is similar in Malaysia
where manufactured items-from
petrochemicals to micro-chips-now
account for 70 percent of total exports.
THE LOW TECH, HIGH TECH SHUFFLE
Industries in Southeast Asia are
handed down from country to country
like a toddler's toy in a family of 10. In
what some economists describe as a
...J
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ci
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>­CD
5
it
"decantering" process, labor-intensive
assembly jobs moved first from Singa­pore
into Malaysia and Thailand, and
then into Indonesia and the Philippines.
Now these same jobs are moving to
Vietnam, and to a lesser extent, Myan­mar
(Bunna), Cambodia and Laos.
Industries continue to relocate to
Southeast Asia from other parts of the
globe. "Paper and chemical plants are
being purchased in Europe for scrap
value by local Chinese businesses in
Southeast Asia. They rebuild the fac­tory
locally to modern specifications
and bring in international experts to
operate and maintain the plant," says
Stephen James Booth '83, area man­ager,
Southeast Asia, for Castolin
Eutectic International, a worldwide
company specializing in maintenance
and repair of metal components.
At the same time, home-grown indus­tries
are flourishing. Malaysia now pro­duces
its own automobile, the
Protonsaga. And the flrst stretch of a
"global information superhighway" may
be built in Southeast Asia, not the U.S.,
for Singapore already has a govern­ment-
sponsored plan to bring fiber
optic cabling to homes and businesses.
Service industries, along with hotel,
resort and leisure projects, are also part
of the picture.
Alex Zecha '90, business develop­ment
manager for Greg Norman Golf
Course Design (a joint venture with
International Management Group),
explores Asian locations for high-end,
environmentally integrated golf
courses. His flrm's flrst Asian project,
the Thana City Golf Course, opened in
Thailand last year. "This year we're
building two courses in Indonesia (in
Jakarta and on Batam Island), one in
Saipan, Micronesia and one in Xiamen,
China," said Zecha. Southeast Asia
already has more than 200 golf courses.
INFRASTRUCTURE HOLDS REGION BACK
Growth in Southeast Asia would be
even faster if the region had better infra­structure.
With the exception of Singa­pore
and its excellent roads, airport
facilities, utilities and planned fiber­optic
cabling, every country in the
region is growing beyond what its infra­structure
can support.
"Bangkok's streets are so congested
Tann
Sukanjanajtee '58
K.D. Group
(Thailand) Co., Ltd.
operates this induc­tion
heat treatment
facili ty, a joint
venture wi th a
Japanese affiliate.
"Vietnam has great capacity but little
infrastructure and needs the U.S. to
come in to help," says Henson. "Private
enterprises aren't willing to take on the
big projects, such as building the docks,
better harbors, roads, and rails, that are
lacking in Vietnam."
Daily brown-outs have been a prob­lem
in the Philippines although a crash
building program initiated by President
Ramos forecasts a reserve capacity by
1995. BeI\iamin Q. Avancena '86, direc­tor,
corporate accounts for Johnson and
Johnson's medical division in the
Philippines, advocates improvement in
the country's communication infra­structure
as well, explaining that "the
export focus of the region requires an
excellent telecommunications net­work."
The Filipino telephone system­a
notorious cartel that manages to serve
only 1.4 percent of the population-also
shows signs of improving under Ramos.
He has invited foreign corporations,
such as AT&T and Singapore Telecom,
to compete for $12 billion in new phone
line installation contracts.
LABOR SHORTAGE DETERS GROWTH
Lack of professional, technical and
skilled labor also deters growth. "We
simply aren't able to find enough quali­fied
talent in our local operations to
meet our growth needs-at any salary
level," says Glenn Hansen '92, special
project coordinator, Asia/Pacific for
Chubb Group of Insurance Companies,
one of the region's service industries. In
manufacturing, explains Booth, "multi­nationals
need factory, pro­duction
and maintenance
managers, while technical
skills are the assets most
sought by local companies."
that some people travel via
canals to save time," says
Celoza, who visited Thailand
last year. Yet J. P. Rooney '67,
a strategic, financial, and cor­porate
consultant in Thailand,
says it is important to recog­nize
that "the [infrastructure)
problems in Thailand are the
result of economic success
and that the country has the
capacity to resolve them." James Reinnoldt '81
"The high demand for
skilled professionals tends to
create an atmosphere where
skilled employees can move
easily from company to com­pany,
seeking the very best in
compensation, bonuses, and
THUNDERBIRD XLVIII /3/ 1994
training," says Mark Wysocki '91, senior
personnel specialist for Systematics
Information Services, Inc., an outsourc­ing
service and application software
firm with offices located around the
world and within Southeast Asia in
Singapore.
Much of the labor shortage can be
attributed to the emigration of some of
the region's Mandarin-speaking profes­sionals
back to China in recent years.
This so-called "brain drain" has had a
global migration effect. To :fill the gap,
computer technicians, architects and
engineers, along with members of the
skilled trades, have left the ranks of the
unemployed in Europe, the U.S. and
elsewhere to find jobs in Southeast Asia
In Singapore alone there are an esti­mated
150,000 to 200,000 expatriates.
Yet because of the region's great eco­nomic
and cultural diversity, there are
places where labor is not as scarce. Jay
Savage '75, who works for Plexchem
Philippines, Inc., a Polyolefm trading
company, explains that the supply of
managerial and skilled labor is more
abundant in the Philippines, where
English, rather than Mandarin, is the
language used in the government and
education systems and where most
business is transacted in either English
or Spanish. "Many companies are mov­ing
to the Philippines to handle regional
sales responsibilities," Savage says.
JOINT VENTURES/PARTNERSHIPS:
A WINNING APPROACH
Wherever new companies choose to
locate in Southeast Asia, they are apt to
be more successful if they partner with
other enterprises that have local exper­tise
and experience.
Joe O'Neill '80, director, Europe/Asia!
Middle East for Jergens' International
Division, attributes much of his firm's 42
percent market share in lotion in the
Philippines to the capability of local
licensee Vibelle Manufacturing Com­pany,
a company with six decades of
experience in the country. Jergens also
elected to use production technology
from a Japanese firm, KAO Company,
"making our Filipino operation a good
example of a multinational enterprise
that is supernational," O'Neill says.
Such partnerships and joint ventures
are characteristic of business in South­east
Asia, from manufacturing to raw
materials. Austin Seay '70, managing
director for Tidewater Marine Inter­national
PTE LTD, says his company
operates joint drilling ventures in Brunei
6 THUNDERBIRD XLVIII 131 1994
Joe O'Neiu '80 Austin Seay '70
and Indonesia and looks favorably upon
joint ventures in Vietnam and other less
developed countries of the region.
"Cambodia has awarded acreage to sev­eral
[offshore] companies," says Seay.
Joint ventures between Southeast
Asian countries and Asian countries
outside the region also abound. Sukan­janajtee's
firm, an Induction Heat
Treatment facility for the steel-related
industry in Thailand, is a joint venture
with Kondo Densi Kogyo of Japan.
"'Synergistic growth,' a buzzword for
the nineties," says James Reinnoldt '81,
regional managing director for North­west
Airlines in Southeast Asia, "unites
finns to avoid protectionistic trade bar­riers.
Our Northwest Airlines/KLM
alliance, a case in point, has allowed us
to double our net-work
and enter mar- Mark Wysocki '91
kets that otherwise reviews internar
would not have been
profitable due to
restrictions limiting
flight frequencies
and the number of
tional personnel
policies with co­workers
Jeanne
Otten and Tan Nar
seats allowed any Nee in Systematics'
one airline." Singapore o.ffice.
Governments, too, are forming "joint
ventures" in Southeast Asia. Lindblom
points to "economic growth triangles
such as a Singapore-led project to build
a complete city/economic zone, mod­eled
after Singapore, in Suzhou, near
Shanghai, China." And there is talk
among ASEAN nations to create new
docks in Batam, Indonesia, and Johor,
Malaysia to form a "shipping triangle"
with Singapore. (ASEAN, the Association
of Southeast Asian Nations, includes
Singapore, Thailand, the Philippines,
Indonesia, Malaysia and Brunei and was
formed in 1967 to strengthen cultural,
political and economic understanding
among its members.)
AFTA: A TRADING TRIUMPH?
This growing reliance on joint ven­tures
holds promise that AITA (ASEAN
Free Trade Agreement), the latest trad­ing
agreement to emerge from ASEAN,
might actually stick. "Past economic
cooperation in ASEAN cannot be
regarded as successful," says Bruno
Cornelio, Jr. '76, chief, Private Enter­prise
Support Office of USAID in the
Philippines. Between 1976 and 1987
there were at least five regional ASEAN
economic cooperation agreements. All
five were based on economic policies
that still held inward-looking industrial­ization
strategies, and all five failed.
But now Southeast Asia has adopted
a trading agreement that, like those of
NAITA and the EU, incorporates active
participation from the business sector.
The Agreement on the Common Effec­tive
Preferential Tariff (CEPT) for the
ASEAN Free Trade Area, or "AFTA"
(ASEAN Free Trade Agreement) was
signed by ASEAN members on January
1, 1993. "The objective of AITA is to
reduce intra-regional tariffs on all man­ufactured
products [to a level of 0-5 per­cent]
within a 15 year period," says
Suka.r\ianajtee.
"Once fully implemented," adds
Cornelio, "AITA offers the opporturLity
to trade with a market of over 350 mil­lion
people under a single set of import
rules."
"Southeast Asia, along with the rest
of Asia, is the place to be now," says
Lindblom. "It will be the economic pow­erhouse
in the 21st century, providing
the resources, natural and human, and
consumers-with respectable purchas­ing
power-beyond anyone's wildest
dreams." •
• Viewpoint by LleweUyn D. HoweU, Chairman, Department of International Studies
A New Vietnam
Offers opportunity to
American enterprise
"Ton Indochine n'este plus.
Elle est morte," Camille
tells her adoptive French
mother in the film "Indo-chine."
In this fIlm it is colonial Indo­china
that has died, in spirit if not in
terms of the geopolitical reality of the
1930s.
Several new Vietnams have arisen
from those colonial ashes. One, the
Vietnam of conflict and war, lasted for
more than thirty years after the depar­ture
of French colonial power. Another,
an austere and retributive totalitarian
state, focused strongly on cleansing
Vietnam of the foreign influences that
had determined its destiny for hundreds
of years. Now those two Vietnams have
also died, as is evident to anyone in
1994 who walks the streets of not
only Ho Chi Minh City, but also
Hanoi.
Having begun my own series of
Southeast Asian sojourns as a
Peace Corps volunteer in Malaya
in 1963, I have lived on the
periphery of Vietnam over more
than three decades. Despite my
familiarity with Vietnam from
extensive study and even my
comfort with the region, I have to
admit to my own nervousness in
approaching my first visit to
Vietnam in 1992. I, too, was a vic­tim
of the media.
On that first visit in June of
1992 I received a welcome that
was more than just an expression
of graciousness on the part of the
Vietnamese. It was one of genuine
friendship that included a healthy dose
of self-interest.
Vietnam and the Vietnamese govern­ment
have recognized the need for an
interrelationship with that world of for­eign
influence that they so strongly
fought for so many years. By 1986, the
Vietnamese government began taking
surprising measures, including changes
in investment and property law, to radi­cally
alter the direction of its post-war
Marxist philosophy. Almost overnight,
vibrant entrepreneurial activity reap-peared
throughout Vietnam, although
much more strongly in the South.
Once the door to the outside was
opened, it was not opened just a crack
but nearly all the way. With the Feb­ruary,
1994 lifting of the U.S. embargo of
Vietnam, it might be argued that this
door has now been taken off its hinges.
AMERICA'S "REDISCOVERY" OF VIETNAM
Americans have been continually sur­prised
in lectures and talks that I have
given over the last two years on the
nature of business operations and on
the society, culture, politics and eco­nomics
in Vietnam. 'This is not because
suddenly Vietnam has changed, but
rather because the American view of
Vietnam had been distorted.
Americans have not known, for
example, that some degree of foreign
investment persisted throughout the
years of the war and the following
authoritarian regime. Nor have they
realized the extent of foreign invest­ment-
more than $3 billion by mid-
1993-that began pouring into Vietnam
since 1986 while the American embargo
was still in force. Many American allies
have been significant investors in recent
years. Many smaller Asian states, like
Malaysia and Singapore, have recently
jumped into the investment gap.
AMERICA'S ECONOMIC ROLE
IN VIETNAM
While there has been a surge of U.S.
companies into the Vietnam market
since the lifting of the embargo, much
remains to be done if American compa­nies
are to capture a substantial share
of either the investment opportunities
or sales markets. First, Americans need
to break through the stereotypes of
Vietnam and the Vietnamese that have
been shaped by our many decades of
isolation and opposition.
Vietnam's 72 million people are indus­trious,
highly skilled, well educated, and
determined. Vietnam, under its new free
market orientation, has again jumped
into the forefront of agricultural pro­duction
and is now the world's third
leading exporter of rice. Other natural
resources remain untapped but human
resources seem to be critical in its
future. A role in management education
would appear to be a significant oppor­tunity
for an institution of Thunder­bird's
quality and orientation.
Investment in Vietnam still entails
risk. Interesting challenges for investors
exist in weak and inadequate banking
and financial institutions, and a
legal structure that remains tenu­ous
despite regular efforts by the
Vietnamese government to bolster
it. Land and equipment valuation
have only recently been addressed
and management training and
industrial skill development need
immediate attention. Infrastructure
is also inadequate and American
road-building companies are espe­cially
being sought by the Vietnam­ese
government. As is the case
virtually everywhere in Asia, the
matter of corruption needs to be
dealt with and American investors
must give concerted attention to
problems in this arena.
A 1993 East-West Center survey
has shown that U.S. companies focus­ing
on Asia have established that only
China, Indonesia and Thailand exceed
the opportunities that are now to be
found in Vietnam. While traditional
investment targets like Malaysia,
Taiwan, South Korea and Singapore all
remain viable in many respects, the
emerging Vietnamese market will be the
highlight of the early 21st century in the
region of the world that will dominate
the future of the global economy. • .
Reader responses to viewpoints in
Thunderbird magazine are welcome
and may be addressed to the editor.
THUNDERBIRD XLVIII 131 1994
T'bird Aspires to ASPIRE
An outreach grant for
Southeast Asian students
Southeast Asian students study­ing
abroad have high hopes that
their education will create posi­tive
change-not only for them­selves
but for their countries. Degrees
in hand, they return home ready to
assume important jobs and societal
roles. Instead, many encounter unex­pected
hurdles such as cultural and
social adjustments, new linguistic barri­ers,
national and political changes, and
professional problems that slow their
progress. It is as if their out-of-country
experiences have made them strangers
in their own homeland.
"It's not easy," says Paul Arcenas '94,
who experienced a difficult return to
the Philippines in 1989 after working
only nine months in the U.S. Now back
in the States as an M.I.M. candidate at
Thunderbird, Paul says, "It was confus­ing
and frustrating to reacquaint myself
with my home country conditions and
ways of doing things that I assumed
would have been familiar to me."
ASPIRE-A NATIONAL OUTREACH
The transitional struggle Arcenas
faced is recognized as "reverse culture
shock" or "reentry stress." In contrast to
most schools, Thunderbird's interna­tional
focus has traditionally prepared
students to cope with this phenomenon.
Now, a newly awarded USAID-funded
ASPIRE grant (ASPIRE is an acronym
for APEC Student Professional
Integration and Reentry)l is enabling
the School to become even better at this
task.
For the second consecutive year,
Thunderbird has been named one of
approximately 14 Project ASPIRE Incen­tive
Grant campuses in the United
States. Components of the ASPIRE pro­ject
include professional development
and reentry preparation programs; a
quarterly ASPIRE Newsletter (pub­lished
by NAFSA); "ASPIRE-L," an elec­tronic
mail service; and national
teleconferences. Brown bag lunches,
job fairs and a resume database offer
further benefits to T'bird students who
participate in the program.
THUNDERBIRD'S ASPIRE PROJECT
Because Thunderbird already offered
reentry outreach to foreign students,
the School's grant proposal focused on
improving its existing program. Funding
was requested to design a model pro­gram
that would begin at the time stu­dents
are admitted to Thunderbird,
continue through their educational
sojourn, and extend through the job
search upon their return home.
The proposal, written by ASPIRE
Project Coordinators MaryLee Carter,
foreign student adviser, and Pamela
Untemaehrer, director of career man-
Theresa Sazon '94
of the Philippines
and Joao Saldanha
'93 of Indonesia
discuss plans
for ASPIRE
workshop.
agement, resulted in a $2,500 Incentive
Grant for funding Thunderbird's model.
To create awareness and gather infor­mation
about the needs of students, the
initial grant proposal called for litera­ture
reviews, focus-group discussions
and a student survey.
These steps unveiled the fact that
most Southeast Asian students aren't
aware that they may find reentry diffi­cult,
either on a cultural or professional
level. It also showed they hold unrealis­tic
expectations about the types of jobs
and compensation they will initially
acquire upon their return. Based on
information acquired through the sur­vey,
a handbook was designed to
address the specific concerns of South­east
Asian students. It was drafted and
pilot tested in the first year of the grant.
In addition to the handbook, work­shops
and seminars are major project
components. "The information from the
survey also helped us determine appro­priate
seminar/workshop topics," says
Carter, "ranging from 'Job Search
Strategies for the ASEAN Region' to
'The Role of ASEAN Women in the
Business World.'"
LOOKING AHEAD
The grant has been renewed for a
second year to refine and distribute the
handbook and continue the School's
seminars, workshops and networking
outreach. Next, a plan for future use of
the model program will bring features
of Thunderbird's ASPIRE Project to
students from other world regions on
campus.
"The framework we developed for
the ASPIRE model can be adjusted to fit
the cultural content of any geographic
area, " says Untemaehrer. "For the bene­fit
of other schools, we presented our
model at a regional NAFSA conference
in November and in May we'll take it to
NAFSA's national conference in Miami,
Florida"
Indonesian M.I.M. candidate Cindy
Ardianti '94 adds, "I participate in the
ASPIRE project and can see that it will
help me-especially next semester
when I begin my job search." •
1 Fonned under the Asia-Pacific Economic
Cooperation Partnership for Education (APEC-Ed),
ASPIRE assists ASEAN and South Pacific island stu-
..,. dents by supporting university and graduate school
?' programs in career development, reentIy preparation g and networking. (ASPIRE funds are provided by the
cr United States Agency for International Development ~ and the Advising, Teaching and Specialized Programs
'" Division of the United States Wonnation Agency
3 through a cooperative agreement with NAFSA;
~ Association of International Educators.) ~ ~~~~~~~~~~~~~-------------
THUNDERBIRD XLVIII / 3 / 1994
• Faculty Profile
With "Interest" to Spare
Taeho Kim is dedicated
to both students and research.
Thunderbird was a much differ­ent
place when Professor
Taeho Kim first arrived here to
begin his teaching career in
1973. The only computer in the World
Business Department was a Hewlett­Packard
9000 series barely capable of
performing simple MINITAB statistical
computations. The faculty was small, as
was the student body. His first teaching
assignment was in business finance,
and in the ensuing years here he has
continued to focus on the field of
macro- and micro-finance. He came to
the position well prepared, having pre­viously
worked for the Korea Develop­ment
Bank as a research economist.
Certainly, Thunderbird has changed
dramatically over the last two decades,
and Professor Kim has been a first­hand
eyewitness and active partici­pant
in the School's development.
However, "one thing which has not
changed is Thunderbird's underly­ing
goal to educate its students in
international management," he
voices emphatically.
Today, sitting behind his desk in
the World Business Department at
Thunderbird, surrounded by two
computers and stacks of books and
articles-a number of which he has
authored, Dr. Kim sees a much dif­ferent
direction ahead for interna­tional
finance.
He foresees a time when it might
be possible for all international
financial transactions to take place
entirely on the information superhigh­way;
a time when a borrower or a
lender will log on to the Internet, state
terms and conditions, and wait for a
response.
It will be a time when geographical
considerations matter less, and global­ized
product lines will matter more.
"Students should be prepared for this
eventuality," says Professor Kim.
Kim came to Thunderbird after com­pleting
a Ph.D. economics program with
distinction in econometrics at the
University of Colorado, where he was a
Fulbright Graduate Fellow. Interested
in teaching international finance
courses, he saw an almost limitless
potential in this area It became a cata­lyst,
binding him and the School.
Except for two years on the faculty of
Pennsylvania State University, he has
been with Thunderbird.
Kim found that the School's small size
and flexibility were conducive to facili­tating
curriculum innovation. He intro­duced
a new international finance
course which dealt with multinational
business financial problems, and later,
he implemented Money and Banking
and International Banking in the cur­riculum.
The International Banking
course was unique in its time and was
specifically geared to meet industry
demand.
Twice the recipient of Thunderbird
awards for teaching excellence, and
having held the Chase Manhattan Bank
Chair, which was funded to promote
education in banking, Dr. Kim's commit­ment
to the School and to its student
body are unquestioned. He served a
two-year term as Chair of the Faculty
Senate from 1986 to 1987, a time the
School was entering a major transi­tional
period. At the end of his term, in
appreciation of his work, the faculty
honored him with an award for out­standing
service, the first of its kind.
Dr. Kim is actively engaged in
by Susana HoweU
research and publications, twice receiv­ing
best publication awards in the
World Business Department. He has fre­quently
presented his research papers
at meetings of the Econometric Society,
the Academy of International Business
and other professional organizations.
Dr. Kim recently authored a major text­book,
International Money and Bank­ing,
a cumulative result of his teaching
and research in this field. In the preface
of his book he states: "My greatest debt
is to the students who took my course
in international banking without a suit­able
textbook and suffered most. "
He is preparing a companion book of
case studies to accompany the text, as
well as an instructor's guide. The three
components will form an integrated
whole that can be used in international
banking courses. And, the Interna­tional
Encyclopedia of Business and
Management has commissioned Dr.
Kim to prepare new article entries for
its first edition.
Dr. Kim has also eI\ioyed his participa­tion
in restructuring The International
Executive into a scholarly, refereed jour­nal.
He sees a definite niche for the jour­nal
in the vast panoply of
academic publications because it
is "refreshing, readable, and yet
rigorous."
A supporter of Thunderbird's
global outlook, Dr. Kim's profes­sional
associations in Korea
helped establish academic ex­change
programs with Yonsei Uni­versity,
a premier institution in
Korea He sees great potential in
international educational oppor­tunities
through the programs.
"It is a privilege of being a
teacher to witness students grow
professionally as well as person­ally
while they are here," says Dr.
Kim. "After graduating, some
write letters telling me what they
are doing now, but more importantly,
these letters indicate our closer relation­ship,
a sort of permanent partnership, as
the years go by."
In the early years, while his children
were growing up, the Kim family lived
on campus and his wife, Myong-Ok Kim
'84, became an alumna of the School.
Having dedicated two decades to Thun­derbird,
Professor Kim unquestioningly
calls Thunderbird "home," and when
asked what he does for relaxation, smil­ingly
replies that he loves what he does,
and that it takes him 24 hours a day to
do it. •
THUNDERBIRD XLVIII 131 1994
• Campus News
Thunderbird Now
AACSB Accredited
degree accreditation rules contained
prescriptive curriculum requirements
that excluded Thunderbird's interdisci­plinary
degree.
Accreditation by the American Under a complete re-creation of its
Assembly of Collegiate Schools of Busi- accreditation rules in 1991, the AACSB
ness (AACSB) was granted to Thun- established new criteria based on mis-derbird
on April 12 at the Assembly's sion, rather than on a specific curricu-annual
meeting. The announcement cul- lum, making Thunderbird eligible for
minated more than a year of prepara- AACSB accreditation.
tion during which all aspects of the Among the benefits of AACSB-Thunderbird
program were examined. accreditation for Thunderbird are:
The first phase in the accreditation • Expanded funding opportunities
process was an extensive self-study and from those foundations and govern-internal
analysis. Documentation was ment agencies that only consider pro-then
submitted to a peer review posals from AACSB-accredited
team of four deans of colleges Of, schools;
business and one industry repre- • Increased ability to recruit fac-sentative.
ulty and students with the highest
Next came a thorough on-site qualifications;
evaluation by the review team, • Greater inclusion in overseas
which resulted in a recommenda- student informational and referral
tion for accreditation. This brought offices which often confine their refer-further
evaluation by the AACSB ence materials and recommendations to
Business Accreditation Committee AACSB-accredited schools;
which concurred with the peer review • Consideration among organizations
team, and finally, ratification of the rec- such as Business Week and u.s. News .
ommendation for accreditation by the and World Report that evaluate only
AACSB Board of Directors. AACSB-accredited schools in their
Thunderbird has long been accred- rankings;
ited by the North Central Association, • Increased employment opportuni-the
primary body that grants general ties among the growing number of orga-accreditation
to most colleges and uni- nizations requiring degrees from
versities in its region. Until recently, AACSB-accredited schools as a hiring
however, the AACSB business master's prerequisite.
10 THUNDERBIRD XLVIII 13 1 1994
Entrepreneurs
Lead Forum
The Entrepreneurs' Club and ASLC
presented the "1994 Entrepreneurs'
Forum: Innovation in the Global
Marketplace" to students and the Thun­derbird
Community on April 15. This
annual event provides concrete infor­mation
on how to start a small business
and eventually expand internationally.
Established entrepreneurs and their
topics included:
• Larry Farrell, president and founder
of The Farrell Company and author of
Searching for the Spirit of Enterprise,
who spoke on "Lessons from Asian,
European and American Entrepre­neurs;"
• Dr. Fran J abara, founder of the
School of Entrepreneurship at Wichita
State University, "The Anatomy of the
Entrepreneur; "
• Thomas Watson, Jr., chairman and
CEO of Watson Rice and Co., "Funda­mentals
of Small Business Expansion
Overseas;" and
• Co-presenters Morton Fleischer,
President, CEO and founder of Fran­chise
Finance Corporation of America
and Jack Scott, chairman of Key Inter­national
Inc., "Success Stories: Spanning
Industries Across the Globe."
An overriding theme throughout the
conference was the
concept of entrepre­neurism
as continu­ous
innovation.
"Searching Jor the
Spirit oj Enterprise"
at the Entrepreneurs'
Forum are, left to
right, student orga­nizers
Nick Walker,
Rob Prescott and
George Randall (rear)
and entrepreneurs
Jack H. Scott and Dr.
Fran Jabara (front).
Konviz Joins
Russian Project
Alexander Konviz, Ph.D. has been
named executive director, Russian
operations for Ecotech International, a
Scottsdale, Arizona-based environmen­tal
import/export management finn that
represents a consortium of companies
benefiting from a U.S. Department of
Commerce grant administered by
Thunderbird. One of only nine such
grants in the country, Thunderbird's
three-year $500,000 CABNIS (Consor­tium
of American Business in the Newly
Independent States) grant has the spe­cific
goal of building partnerships
between U. S. environmental finns and
markets in Russia and the Newly
Independent States (see Thunderbird
magazine Vol. 47; No.3).
Konviz visited Thunderbird in late
March and early April to consult with
World Business Professors Dr. Dale
Davison and Dr. Dennis Guthery on
business and marketing strategies and
to train under Ted Devlin '92, Ecotech
executive vice-president, at Ecotech's
Scottsdale office. He is now back in
Moscow where he shares Ecotech's
Russian office with Thunderbird intern
Brian Rovetta '94, and administrative
assistant, Tatiana Kublitskaya
From this location, Konviz will intro­duce
to Russia and the Newly Indepen­dent
States environmental products
from approximately 20 U.S. manufac­turers
in the consortium, products rang-ing
from reconditioned laser cartridges,
to photovoltaic panels, to water treat­ment
systems.
"Once a demand for a product is
established," says Konviz, "we'll sup­port
market growth in that product by
establishing the appropriate strate­gies-
from distributorships, to repair
and parts services, to Russian-based
manufacturing operations."
For example, Ecology Technology
International (ETI), one of the compa­nies
in the consortium, manufactures
"Fyrezyme," an enzymatic solution that
removes petroleum contaminants from
soil and water by activating naturally­occurring
indigent bacteria. Because
Fyrezyme is bulky and expensive to
ship, any sizeable demand for this prod­uct
will likely lead Konviz to find ways
for ETI to produce it in the local area
Given the region's serious environmen­tal
problems, Konviz believes a "sizeable
demand" lies just ahead for products
made by consortium members.
In all, the CABNIS grant includes six
participants. As program manager, Eco­tech
is the "business venture" partner
responsible for making the ultimate
business decisions, such as structuring
projects and selecting the consortium
members, products and technologies
that are most likely to succeed in the
region. Among the five additional partic­ipants,
Thunderbird administers the
grant and provides consulting services;
Squires, Sanders and Dempsey, an inter­national
law firm, provides legal ser-
Muscovite Alexander Konviz,
Ph.D. , in a cactus setting on
campus, before returning to
Moscow to assume a new role
in Thunderbird's CABNIS
grant project.
vices; the Arizona Technology Incubator
provides office space for Ecotech; and
the Academy of National Economy, a
premier Moscow business school, con­tributes
regional business expertise.
McDonnell Douglas Helicopter Systems
also participates in the grant.
Born in Moscow, Konviz graduated
from the Moscow University of Civil
Engineering and Hydro-Power Con­struction
and has a Ph.D. in soil mechan­ics
and foundation engineering. Prior to
accepting his new position at Ecotech,
he was an engineer and head of market­ing
for Hilti Distribution Ltd, a Swiss
construction firm. His experience
includes strategic planning, setting up
business operations in Russia for
Western finns, import/export activities,
administrative work, accounting, mar­keting,
and advertising.
Instrumental in the search for an
executive director was Elena Skvort­sova
'94, who interviewed 19 candi­dates
while interning for Ecotech last
semester in Russia. Selection for the
position was made by Dr. Davison, Ted
Devlin and Trevor Stansbury '92, presi­dent
of Ecotech International, to whom
Konviz reports.
With Konviz at the helm, Thunder­bird's
CABNIS has moved from stage
one, planning and organization, to stage
two, implementation. Now fully engaged
building international partnerships to
advance environmental business in his
country, Konviz says his job is "really a
purposeful one; and interesting." •
THUNDERBIRD XLVIII /3/ 1994 11
• Campus News
Lady Margaret
Thatcher admires
"Thunderbird"
Kachina gift on
stage in the TAG
with, from left to
right, student
Nelson Fanning, a
U.S.-British dual
national, President
Herberger, and
students Olaf
Throndsen and
Mark Major of
Great Britain.
Thatcher Draws Overflow Crowd
On May 2, former British Prime
Minister Margaret Thatcher partici­pated
in an open forum held in the
Thunderbird Activity Center that drew a
student audience of more than 1,200-
the largest in the School's history.
Responding to topics ranging from
South Africa to the Falklands War to
Bosnia, Lady Thatcher stressed the
importance of law in all aspects of inter­national
relations and said that govern­ments
cannot condone aggression. Her
comments at Thunderbird included
strong criticism of the United Nations'
failure to recognize Bosnia's right to
self-defense, stating, "We have reversed
the lesson we learned this century:
Never appease an aggressor."
She voiced opposition to having an
organization, such as the European
Union, usurp the lawmaking authority
of individual countries and stressed her
opposition to (1. single European cur­rency,
contending that the countries of
Europe will prosper best when their
individual differences are preserved.
Emphasizing the importance of free
trade in order to bring prosperity and
self-determination to all nations large
and small, she applauded the increase
12 THUNDERBIRD XLVIII 131 1994
of democracy throughout the world in
the last decade.
Following her address in the TAC,
she spoke to an overflow audience of
approximately 250 students who had
watched the event via microwave trans­mission
across the campus in the AT&T
Auditorium. Lady Thatcher's visit was
made possible by Thunderbird Trustee
Geoffrey Bible, executive vice presi­dent,
Philip Morris Companies, Inc.
Babbitt Addresses Population Shifts
The Honorable Harriet C. Babbitt,
U.S. Ambassador to the Organization of
American States (OAS), gave the
keynote address at "Shifting Popula­tions:
Implications for the 21st Century,"
a conference sponsored by Thunderbird
and Planned Parenthood of Central and
Northern Arizona, and a precursor to
the once-a-decade United Nations'
International Conference on Population
and Development, to be held in Cairo,
Egypt this September.
In her address, Babbitt spoke about a
"quiet revolution" that is bringing a "con­vergence
in democracy and free markets
to the Americas," and facilitating the reso­lution
of transnational issues such as pop­ulation
migration and control. "Issues
once taboo in the dialogue between
nations are now being discussed with
great vigor," she said. Babbitt pledged to
do all in her power to work for success in
the upcoming Cairo conference, which
she said "provides an extraordinary
opportunity for the nations of the world
to work together toward sustainable
growth."
(above) Trustee
William F. Gillis
extols the virtue of
diversity in his
Black History
Month address.
Tom Peters out­lined
points from
his new book,
CrazyTiroes
Call for Crazy
Organizations,
for the benefit of
Thunderbird
students.
Ambassador
Babbitt discussed
population
migration and
other issues of
concernina
keynote address
at Thunderbird.
William F. Gillis
Gives Keynote
Thunderbird honored Dr.
Martin Luther King and Black
History Month by hosting meet­ings,
a speaker presentation and
a campus reception for the
board of Try Us Resources, a
minority business advocacy
organization whose members
serve on Thunderbird's National
Minority Advisory Council.
William F. Gillis, one of the
Thunderbird Board of Trustees'
five newest members and presi­dent
and chief operating officer
of INFO Enterprises, Inc., a sub­sidiary
of Motorola, gave the
Black History Month Keynote
address. He began with brief profiles of
the lives of 16 black American pioneers
and challenged his audience to become
more familiar with their contributions
to society.
Gillis urged a renewal of "commit­ment
to cultural, social and economic
diversity ... as a key component of collec­tive
well-being and future success." He
recognized Thunderbird for its efforts
to create minority scholarships and
gave examples from his own company
on strategies for advancing minority
participation in the high-tech sectors of
business. Gillis' firm, based in Phoenix,
has developed and patented a high­speed,
high-accuracy method of con­verting
paper documents into easily
searched electronic information.
Author Tom Peters
Advocates Change
Tom Peters, management consultant
and author of In Search of Excellence
and other popular works on manage­ment
theory, visited Thunderbird on
April 6, at the personal invitation of Dr.
Caren Siehl, to address students in her
Fundamentals of Management classes.
His address, "Dare to be Fired," was
held in the AT&T Auditorium.
Peters focused on his theory that
people are most effective in assign­ments
that interest them intensely. He
debunked the value of "job security"
and advised taking steps to switch posi­tions
should interest in one's work
decline. "Successful individuals-and
corporations-re-invent themselves
regularly," he maintained.
THUNDERBIRD XLVI II /3 / 1994 13
Interfest 1993-94 individual Interfest "passports" from
"customs officers." They also visit a
"currency exchange" booth and child
receive foreign coins. They are now
Thunderbird reaches out ready to "tour the world."
to school children Country VISits: A "global village" filled
with sights, sounds and activities is cre­ated
by Thunderbird's various clubs.
Approximately 20 different countries/
regions are represented by booths in
this last activity, the climax of Interfest.
Creative, hands-on activities vary at
each booth, and include such chal­lenges
as playing Yote, a West African
strategy game; using chopsticks; or
comprehending the mystery of
Ganeshe, a Hindu deity that is half­human
and half-elephant.
More than ever, today's
school children need a cur­riculum
rich in global
awareness to prepare them
for the future. Graduate students at
Thunderbird's Glendale Campus are
addressing this need through a hands­on
event for Phoenix area schoolchild­ren.
Their creation is Interfest, a field
trip experience that promotes cultural
and geographic awareness among chil­dren
between the ages of 6 and 12 by
introducing them to Thunderbird's
international diversity. The program is
now in its fourth year.
1,500 CHILDREN REACHED IN
1993-94 YEAR
Sponsored by the Thun­derbird
Associated Student
Legislative Council (ASLC)
and the student Outreach
Organization, Interfest was
held in the Thunderbird
Activity Center (TAC) dur­ing
the fall and spring
semesters, reaching nearly
1,500 children in total. The
event, billed as "Interfest: A
Global Walk," consists of
four components: a campus
tour, a stage show, a cus­toms
activity and country
visits.
Campus Tour: Students
from Thunderbird's Cam­pus
Ambassadors organiza­tion
meet each arriving
school bus, then take its
children on a campus tour
to explain the historical and
international features of
Thunderbird.
Stage Show: School chil­dren
enter the TAC, where a
darkened interior and musi­cal
sound track set the
mood for adventure. They
seat themselves around a
platform stage and settle in
for a 15-minute show,
emceed by a graduate stu­dent
costumed as "Uncle
14 THUNDERBIRD XLVIII 131 1994
Sam." Thunderbird students from vari­ous
countries take the stage one by one,
dressed in native costume and carrying
their national flags. They introduce
themselves and point out features of
their homeland while images from their
country are projected onto a large
screen behind the stage. As each stu­dent
leaves the stage, children reach out
to shake hands and receive farewell
messages such as "au revoir," "auf
wiedersehen, " "ciao, " etc.
Customs Activity: Next, the lights in
the TAC are turned on, and children line
up at a passport booth to receive their
The booths also offer activities in
common, such as stamping passports,
teaching basic foreign words in the lan­guage
of their countries ("hello," "good­bye"
and "thank you") and flag painting.
The passports become take-home
mementos of Interfest, described by
Tbird student
Jose Cervantes of
Mexico reaches
out to bid jadios!
as he leaves the
Inter:fest stage.
Nita Masud, a
Tbird student
from Bangladesh,
befriends Phoenix
area schoolchild­ren
at an Interjest
country booth.
one child as "my best field trip
ever!"
INTERFE5T GOES NATIONAL
Thunderbird was invited to
participate in the tenth National
Conference on Student Com­munity
Service and present the
Interfest model at a workshop.
Interfest organizer Brian S.
Vestergaard represented Thun­derbird
at the conference, held
in Boston on April 14-17. His
workshop explained how Inter­fest
brings together several cam­pus
clubs and organizations,
spreads responsibilities widely,
and presents a large-scale com­munity
event using only a mod­erate
budget.
Interfest is sponsored by the
Student Outreach Committee,
which works year-round to bring
the international benefits of
Thunderbird to Phoenix-area
schools. Elementary, middle and
high school teachers also may
contact the committee's student
outreach coordinator to sched­ule
classroom visits from gradu­ate
students.
~ Outreach gives Thunderbird
~ students from approximately 70
; countries an opportunity to
~ share the wealth of their cultural
~ and language diversity with local
o American youth. •
:r:
0..
• Footnotes
GREG PETERS OPENS CEREMONY
Gregory A Peters '86 welcomed new
students to Thunderbird with a Opening
Ceremony address on January 24 in the
Thunderbird Activity
Center. Peters is execu­tive
vice president of
Connell Company in
New Jersey and a mem­ber
of the board of
directors for the inter­national
division of the
Kuwait-based Action
Consultancy Bureau.
ALUMNI CLUBS TEAM UP ON PROGRAM
On March 2, the Thunderbird Alumni
Association, Phoenix Chapter, and the
Stanford Alumni Club, Phoenix Chap­ter,
presented Jeffrey Pfeffer, Ph.D., the
Thomas D. Dee II Professor of Organiza­tional
Behavior at the Stanford Graduate
School of Business. Dr. Pfeffer spoke in
the AT&T Auditorium on "Competitive
Advantage Through People: Unleashing
the Power of the Workforce."
CHEN SIGNS BOOK CONTRACT
Dr. Min Chen, assistant professor of
International Studies, has signed a con­tract
with Routledge to publish his
book, Asian Management Systems:
Meeting the Challenges of the East, the
first in the Thunderbird faculty series.
The book will be sold worldwide, with
emphasis on Europe, North America
and Australia
NORTON ETHICS LECTURE FEATURES
MOTOROLA EXECUTIVE
"Professionally, To Thine Own Self Be
True," was this year's Charles Olin
Norton Memorial Lectureship in Corpo­rate
Business Ethics given by Ray O.
Waddoups, Ph.D, vice president and
director, Motorola University Western
Region. Waddoup8 discussed personal
values and professional ethics, the
responsibility accompanying technolog­ical
advances, and Motorola's corporate
"code of conduct."
PEACE CORPS ALUMNUS
HOLDS OPEN FORUM
George Salvatierra '73,
director of recruitment,
office of volunteer
recruitment and selec­tion
for the Peace Corps,
was the featured speaker
at a Career SeIVices Open
Forum held for students
on campus in March.
COLLECTION OF 50TH ANNIVERSARY
MEMORABIUA CONTINUES •••
The School is continuing its collec­tion
of archival material for the 50th
anniversary celebration. Alumni are
asked to search their personal belong­ings
for memorabilia that could be dis­played
at the School or held in its
archives, including old copies of the stu­dent
newspaper, the alumni magazine,
photos, awards, plaques, pins, and sig­nificant
documents, such as club char­ters.
In particular, copies of early
student newspapers (The Thunderbird)
are urgently needed.
~
~
t: \ j ~
CEO OF KPMG PEAT
MARWICK TALKS ON
ASIA TRIP
Jon C. Madonna,
chairman and CEO
of KPMG Peat Mar­wick,
the world's
largest professional
seIVices firm, spoke
to the Thunderbird Community in the
AT&T Auditorium on April 28 about his
experiences during a business develop­ment
trip made to Vietnam and China
earlier this year. Madonna is known for
his ambitious reorganization of the finn,
which he took from a functional orien­tation
to a market-driven organization
in 1992.
ICO RESUME BOOKS AVAILABLE
International Career Opportunities
(lCO), a student career-search and net­working
organization, announces the
release of a set of 1994 "I CO Resume
Books." The six books in the set repre­sent
different geographic regions of the
world and showcase resumes of Thun­derbird
students graduating with exper­tise
in those regions. Alumni interested
in obtaining resume books are invited
to contact ICO.
For more information send a fax to
(602) 978-7836 or contact the following
student representatives by phone:
• ICO Middle East-
Britta Dempsey (602) 439-8664
• ICO Pacific Rim-
Michael Alcorn (602) 439-2456
• ICO Francophone-
Elizabeth Lowe (602) 978-8058
• ICO Germany-
Kurt Larsen (602) 588-8991
• ICO Latin America, Spain, Portugal­Alfred
Guerrero
(602) 588-8415
• Team Russia-
Steven Shaw (602) 439-3637
PHOTO BY BffiE MOLLOY '94
STUDENTS RACE FOR COMMUNITY
The Thunderbird Roadrunners Run­ning
Club hosted a Kachina Classic 5K
Walk/Run on April 9 to benefit the
Glendale Community Development
Center, a nonprofit agency that assists
families in their efforts to emerge from
poverty. Nearly $500 was raised for the
Center.
HARVARD TELESEMINAR SHOWN
The Harvard Business School Club of
Arizona invited local alumni and the
Phoenix business community to view
"Competitive Strategies For Changing
Industries," a Harvard Business School
international teleseminar, in the AT&T
Auditorium. The event was hosted by
Alan Murray, Washington bureau chief
of The Wall Street Journal.
PROFESSOR RAM ELECTED CHAIR FOR
U.S. WEST REGION OF AlB
Dr. Sundaresan Ram, Associate Pro­fessor
of Marketing, Department of
World Business, has been elected chair
of the U.S. West Region of the Academy
of International Business (AlB). He and
Dr. David Ricks, vice president for acad­emic
affairs at Thunderbird, conducted
a strategic plan­ning
session on
Thunderbird's
Glendale cam­pus
to determine
activities that
should be pur­sued
by the AlB
West Region to
enhance value to
business schools and faculty in the
region. Also attending the session were
Thunderbird faculty members Dr. Allen
Morrison and Dr. Bodo Schlegelmilch,
along with faculty from other CIBER
centers in the Western Region,
THUNDERBIRD XLVIII /3 / 1994 15
• Footnotes
SfECtI1M! EDUCA.,.. ADOS STAFf
Frank R. Uoyd, Ph.D. and Nancy Tom
have joined Barbara ~ as direc­tors
of executive education. Lloyd, a
former Fulbright
lecturer at the Uni­vemity
of Isfahan in
Iran, joined the
staff in January.
Prior to his Thun­derbird
appoint­ment
he was a
human resources
management exec­utive
with General Motors in Europe
and North America. Among the high­lights
of his 16-year career with GM,
was his service as the first human
resources manager assigned to New
United Motor Manufacturing, Inc.
(NUMMI), a historic joint venture
between GM and Toyota. Lloyd holds a
master's degree and a doctorate in the
interdisciplinary study of American cul­ture
from Purdue University and the
University of Iowa, respectively.
Nancy Tom joined
the executive educa­tion
staff March 1. Her
initial areas of respon­sibility
include admin­istering
the Global
Seminar series of pro­grams,
expanding the
non-degree alterna­tives
for locally based
business executives, and serving the
budgeting! financial data role for exec­utive
education.
Before coming to Thunderbird, Tom
was associate dean and director of the
MBA program at Xavier University's
CoHege of Business Administration in
Cincinnati, Ohio. Tom received an MBA
from Xavier University in 1985 and, that
same year, began her professional
administrative career as director of
admissions and student services for
Xavier's MBA program.
SECRETARY GENERAL OF OPEC SPEAKS
Secretary General Subroto of the
Organization of the Petroleum Exportr
ing Countries (OPEC) addressed stu­dents
and other members of the
Thunderbird Community on April 28 in
a speech titled "The Future Energy
Outlook." His visit was sponsored by his
son, Aswin, a Thunderbird student, and
the Southeast Asia Club, with the sup­port
of the President's Oftice.
16 THUNDERBIRD XLVIII 131 1994
ALUMNUS JOINS
CAREER SEIMCES
Primitivo Diego
'93, joined the
Career Services
Center as assis- ~pE:<h;;catioo:H~·
tant director, Internship
is primarily responsible for developing
and initiating employer marketing
strategies, and will provide career
advice and assistance to internship
applicants. He has over 20 years of.man­agement
experience and previously
worked as a production manager for
Milum Textile Services in Phoenix and
for Kodak, AR'SA in Sweden and Spain.
CANDACE DEANS COAUTHORS BOOK
Dr. P. Candace Deans, associate pro­fessor
of world business and chair of
the Thunderbird Information Strategy
Task Force, coauthored a book with
Kirk Karwan as part of a series on
global information technology manage­ment.
Global Information SysfRms and
Techrwwgy: Focus on the Organization
and Its Functional Areas provides a
perspective for studying the strategic
aspects of global information technol­ogy
management by focusing on the
specific ways in which technology is
changing the ability of corporations to
compete in the global marketplace.
WORLD BANK DIREO'OR LECTURES
Dr. Russell J. Cheetham, director,
Europe and Central Asia region for the
World Bank, addressed programs and
initiatives in this area. Dr. Cheetham,
who has a Ph.D. in economics, joined
the World Bank in 1969 as an economist
in the East Asia Region and is currently
responsible for Russia, Central Asia and
Azerbaijan.
INTERNATIONAL WOMEN'S DAY
CELEBRATED ON CAMPUS
The campus groups of International
Business Women, International
Women's Club and the Friends of Thun­derbird
cosponsored with the American
Association of University Women in
Arizona "International Women's Day" of
the International Federation of
University Women. The event was coor­dinated
by Kathryn Vegso, Career
Services and State Chair of Inter­national
Relations for AAU ,and
Tammy Neeley '94. The program
included a student and faculty panel on
"'Ibe Status of Girls and Women W0rld.­wide,"
and coincided with Women's
History Month during Match.
WAN a.uBWEtCI)MES SPEAKER
FROM COWMBJtUNM!RSITY
The Japan Club welcomed Robert M.
Imm.ennan, a senior research associate
of the East Asian Institute of Columbia
University and coauthor of Japan and
Latin America in the New Global
Order; to campus in March.
V.P. OF WARNER BROS. SPEAKS
Daniel Rosen, vice president of
Warner Bros., addressed "Market
Research Applications in the Motion
Picture Industry: Update for the '90s" in
March. Rosen has over 15 years of mar­keting
research experience in the
entertainment industry.
meets HetJme Ivanov at student's Executive
Exchange.
AlUMNI BOARD, EXECUTIVES AND
TRUSTEES MEET ON CAMPUS
April 6-9 brought spring meetings on
campus for the Thunderbird Board of
Trustees, the Thunderbird Alumni
Association Board and the Global
Advisory Council (formerly World
Business Advisory Council).
The Global Advisory Council held an
Executive Exchange on April 7, provid­ing
an opportunity for students to meet
members of the Council and attend
breakout sessions in which a variety of
management-related topics were dis­cussed.
CHICAGO INTERVIEW FORUM ATTRAO'S
EMPLOYERS, STUDENTS
1Welve job offers have been made to
students participating in the January
1994 Chicago Off-Campus Interview
Forum, foRowing 130 interviews and 20
second inteJ.'views. The event, spon­$
Oled by C8l'eer Services, drew 24
~ilRcf69'~.
NOBU KONDO
SPEAR SECURITIES
THUNDERBIRD '83
PETER LANE
MANAGING DIRECTOR
HERITAGE ASSET MANAGEMENT
Attracting the brightest students
to Thunderbird today requires
more than the School's
renowned curriculum, fac­ulty,
student body and alunmi network.
It requires scholarships.
Given the cost of tuition, around
$8,000 or more per semester at Thunder­bird,
student interest in financial assis­tance
is clear. And becaUse competition
among schools for students with the
best GMAT scores, undergraduate
GPAs, and community and/or career
achievements is intense, the need for a
strong scholarship program is also clear.
"Chances are, outstanding students
who demonstrate a strong scholastic
background with community service
and work experience will receive a
scholarship offer from each school they
apply to," said Catherine King-Todd,
financial aid director. "We strive to
ensure the one Thunderbird offers will
provide enough to bring them here."
"We feel we're pretty competitive in
our top scholarships, such as the
Presidential Scholarship, which pro­vides
full tuition for three consecutive
terms," said Judy Johnson, assistant
vice-president for admissions recruit-
18 THUNDERBIRD XLVIII 131 1994
ment. "But because each year we attract
more applicants of the calibre meriting
such awards, we continually need to
offer them in greater numbers or watch
those highly desirable students go else­where."
"This year Thunderbird will offer
nearly 200 major scholarships," said
Brian Bates, Vice President for Student
Affairs. "This is in line with making our
student body the best it can be. In fact,
over the past few years we have tripled
the dollar amount in our scholarship
program, which now stands at nearly $2
million annually. "
WHERE DO SCHOLARSHIPS
COME FROM?
Scholarship money at Thunderbird
comes solely from the private sector­from
individual donors, foundations,
corporations, the alunmi body and from
the School itself, although the federal
government does provide funds for stu­dent
loans. Scholarships at Thunderbird
can be endowed with a donation of
$50,000 or more, or can be of lesser dol­lar
amounts that are donated annually.
PHOTO BY TIM ROGERS
INDIVIDUAL DONOR AND
SPECIAL EVENT SCHOLARSHIPS
A number of dedicated alumni and
other Thunderbird supporters have
established individual and memorial
scholarships at the School, some of
which fall under the category of
endowed scholarships.
"In endowing a scholarship, our fam­ily
and friends wanted to recognize dedi­cated
Thunderbird academicians and
administrators, such as my father and
Berger Erickson and others, who
actively cemented the initial Thunder­bird
philosophy," said John G. Cullen
'68. Recipients of the Dr. Arthur J. Cullen
endowed scholarship are young, mar­ried
couples with international interests.
"This designation is a way of 'paying
back' those who helped me when I was
a T'bird student," said Cullen.
Many other friends of Thunderbird
and their family members have been
honored through scholarship gifts that
are contributed to a general endowment
fund-the proceeds providing partial
scholarships to many students at the
School.
Special events, such as the Consular
Corps Ball and Annual Thunderbird
Balloon Classic, also have raised funds
over the years to endow scholarships.
Proceeds from the annual Balloon
Classic, along with other contributions,
have resulted in a $577,000 fund, the
Friends of Thunderbird Mavis Voris
Endowment.
CORPORATE DONOR SCHOLARSHIPS
IBM Scholarships
An initial endowment of $100,00 from
IBM Corporation has for 15 years pro­vided
funds to assist students who
work for Thunderbird faculty while
attaining their degrees.
CIGNA Scholarship
This $10,000 scholarship supports
students who have demonstrated an
interest in the insurance industry.
Continental Grain Scholarship
Since 1980, this scholarship has
awarded students an $8,000 grant over
a three-term period.
Citicorp International Banking
Scholarship
Awards $12,000 over a three-term
period to entering foreign students.
GM Scholarship
The General Motors Educational Fund
has pledged $90,000 over the next five
years for Master of International
Management of Technology (M.I.M.O.T.)
scholarships at Thunderbird.
Coca Cola Scholarship
Funds from this $25,000 endowment
have been awarded to a minority
student each year for the past four.
Allergen Scholarship
This $15,000 award assists Thunderbird
students enrolled in the Master of
International Health Management
(M.I.H.M.) program.
Other Corporate Scholarships
Among those companies providing
funding for M.I.M. scholarships are
Coors Brewing Company, Honeywell,
Johnson & Higgins, Motorola, and
Whirlpool; and for M.I.M.O.T. scholar­ships,
Ford Motor Company, FMC,
Emerson Electric, EDS, and MCI
International for a total of more than
$250,000 annually.
THUNDERBIRD SCHOLARSHIPS
The greatest portion of scholarship
funding comes from the School itself.
Thunderbird provides more than two­thirds
of the total dollars in its scholar­ship
program and funds five scholarship
categories for incoming graduate stu­dents
ranging from full tuition for three
consecutive terms (Presidential Scholar­ships)
to half tuition for the first term. In
addition, the School provides scholar­ships
for continuing students, based on
their GPA; activities; and demonstrated
need, debt or hardship. Scholarships for
continuing students range from $300 to
$10,000.
How Can I Help?
To contribute to Thunderbird's
scholarship program, write or call the
Development Office at (602) 978-7563
or send a Fax to (602) 978-8238.
Did You Know
• TIH' cosl or oht;lillillg ,I Thlllldl'r­hird
dl'gn'I' IH)\\ 1':>;!"!'I'ds S:\lI.1)1)1)
ill Illil iOIl. mom alld hoard,
• ,\pprm;illl,lll'I~' :l\ltl s<'ilol;lrship
applicaliolls ,ll'!' n'!"!'in'd h~
Tlllllldl'rhird ('ad I S('IlH 'sl 1'1'.
• ()r Ill!' s l.'1millioll gi\I'1l ill
scholarship aid at TllIlllcil'rhinl.
sl.llllillioll COIlH'S frolll til!'
School alld s,,-, millioll l'OIlH'S
from (lilhidl' SOltn'I'S,
• :\ppm:>;ill1at('l~ Ti FmllllH' "I)()
I'ollipallil's prmi<i(' 1't1lHIs for
scholarships at Thlllld('rhini.
• At ThlilHII'rhird, scholarships arc
a\\'ankd Oil til!' hasis ofllll'ril.
makillg tlH'lll I'qllall~ a\,lil;lhl(' to
hoth fon'igll alld dOIlH'stic
slwl<'llh,
• '1\\('l1t~-lhl' pI'n'('llt or fOI'!'igll
sIll( 1(,llh I'! '('('in' scholmship
assist all!"!' rrom TllillHII'rhinl.
• Thulldl'rhird shan's ('dlwatiollal
,'osls for SIH)l1S01'!'d fOI'!'igll
studl'llh h.\' l'oopI'ratillg \\'itll illl('r­Ilat
iOllal I'(!twal iOIl (':>;challg(' orga­Ilizat
iOlls sll!'h as til!' Fulhrighl
('ollll11issioll. tlH' :\sia Flltld. till'
,\fricall-,\IlH'ricall Illsl it 111 ('.
,\\111 )EAST. L:\SI'A\' alld ot h('rs,
• ThllIHI!'rhin\ assiglls al I('ast 11'11
flill-t Ilil iOIl I'n'sidl'llt ial m
\\'mld\\id(' Scholarships to
l11illorit~, studl'llh I'ach ~'(,;lr,
Jing-Yang Huang
To Develop New
Business in China
Fall 1993 CIGNA scholarship recipi­ent,
Jing-Yang Huang definitely is
insured for the future. As part of an
ongoing relationship with Thunderbird,
CIGNA International, one of the largest
international insurance companies,
provides a scholarship to recognize
students who have made a positive
contribution to the insurance industry.
Huang is worthy of the award both
professionally and academically. In
1986, Huang graduated from the
University of International Business and
Economics (UIBE) located in Beijing,
China. After graduation, Huang worked
for the People's Insurance Company of
China (PICC) from 1986 to 1987. Her
responsibilities at PICC were new lines
of business research, risk analysis, and
business negotiation. From 1988 to 1992
Huang returned to UIBE where she
taught a course in foreign trade insur­ance
and trained over 1,000 managers
from 25 provinces in import/export
management.
When she received the scholarship
she couldn't believe it. "I felt extremely
honored to have been named as the
winner of the scholarship," says Huang.
After graduating,
Huang wanted to
give something
back by offering
her assistance to
CIGNA to set up !
operations in ~
China. Huang ~
says, "I think that ~
doing business 8
with foreigners 5
and business edu- ~
cation are very Jing-Yang Huang
important ways to delivers an address
influence China to
further open its about insurance
door to U.S. cor- opport:unities in
porations and to China.
the world."
In January of this year, Huang
accepted a position with CIGNA
International as representative for new
business development in the Chinese
insurance sector. "I am glad that I can
do something to improve and accelerate
the process toward the market econ­omy
of China," says Huang.
by Andrea M. Komives '94
THUNDERBIRD XLVIII 131 1994 19
• Thunderbird Review
Alumni Books
Walking the High Tech High Wire:
The Technical Entrepreneur's Guide to
Running a Successful Business
(1994)
Author: David Adamson '84
Publisher: McGraw-Hill, Inc.
Anyone interested or involved in high
tech start-ups can appreciate David
Adamson's analysis of the environment
in which these companies operate. His
long-term advice and insight on over­coming
start-up problems covers topics
ranging from the lack of time and
money to the need for quality control
and marketing.
"Adamson has written an excellent
chronology of the six-year life of a high
tech enterprise from business plan to
successful venture," says Dr. Paul
Johnson, associate professor of man­agement
at Thunderbird. "Well-written,
informative, entertaining; its last chap­ter,
'Are We Rich Yet?' is superb."
The Power of Team Building:
Using Ropes Techniques
(1992)
Author: Harrison Snow '82
Publisher: Pfeiffer & Company
Successful team building is increas­ingly
seen as an important component
of global competitiveness. Wmner of a
Ben Franklin Award for design, Harrison
Snow's book documents the "Ropes"
techniques of team building developed
for World War II survival-training
courses and adapted for corporate
use today. Managers seeking to
increase employee coopera­tion
and productivity might
ef\joy this look at experiential
learning and training tech­niques.
20 THUNDERBIRD XLVIII 131 1994
Faculty Books
Blunders in International Business
(1993)
Author: David A Ricks, Ph.D.
Publisher: Blackwell Publishers
David Ricks, author of Big Business
Blunders (1993) and other international
business books, writes another amusing
and informative book on the mistakes
and blunders made in all functions of
international business: marketing, man­agement,
production, translation and
strategy. This book is hard to put down.
It provides a fascinating and educa­tional
look at the mistakes made by
companies as they venture into the
global market. Ricks is vice-president
for academic affairs at Thunderbird.
by Tammy Neeley '94
Prime Cash: First Steps in
Treasury Management
(1993)
Authors: Arkadi Kuhlmann, Ph.D;
F. John Mathis, Ph.D; and
James Mill, Ph.D.
Publisher: McGraw-Hill, Inc.;
College Custom Series
To those individuals concerned with
the planning, organization, and control
of a corporation's cash flow, this book is
a must-read. The authors have pre­sented
a clear and concise treatment of
the fundamentals of cash management
on a global scale. Telecommunication
changes, financial market deregulation
and the utilization of computers have
substantially effected corporate cash
management, both domestically and
internationally. This book is essential
for anyone interested in contemporary
international finance or treasury func­tions.
All three authors are faculty mem­bers
in the World Business Department
Understanding the Process of Doing
Business in China, Taiwan and Hong
Kong: A Guide for International
Executives
(1993)
Authors: Min Chen, Ph.D. and
WInston Pan
Publisher: The Edwin Mellen Press
This book is an educational tool for
all aspects of doing business with the
Chinese. It covers cultural, political and
economic topics. For readers interested
in commerce in this growing region of
the world, it provides valuable insights
into the nature of business activity in
China, Taiwan and Hong Kong.
"This book sold out of its first print­ing
almost immediately," said Roy
Nelson, Ph.D., assistant professor of
international studies at Thunderbird.
"Clearly, there is a great need among
those seeking to do business in the
region for a book such as this. It pro­vides
a wealth of detail on Chinese bar­gaining
tactics, the importance of
personal relationships, and other mat­ters
essential to doing business in the
region." Chen is on the faculty of the
International Studies Department. •
• Network
TAA Headline News
BOARD HAS" AFFINITY" FOR INTERNSHIP SUPPORT
The Thunderbird Alumni Association (TAA) Board of
Directors has donated 12 grants of $1,000 each for the
1993-94 academic year to support students accepting
unpaid internships as a part of their graduate programs
at Thunderbird.
"Internship experience is becoming a more important
factor in hiring decisions," said George DeBakey '73,
chairman of the TAA Board's Self-funding Committee.
"A student's ability to participate often comes down to
cost. On top of not earning a salary, there can also be
travel and accommodation expenses to consider."
"Their $12,000 in internship assistance was unex­pected,"
said Michele Lanning '94, Student Internship
Committee chair, "and we feel very gratified that the
TAA wanted to do this." Funds for the program come
from proceeds earned by the TAA through its affinity
credit card program. (Both alumni and students can
apply for a TAA affinity program credit card by contact­ing
the Alumni Relations Office.)
ALUMNI ADDRESS GLOBAL CAREER EXPLORATION DAY
Rounding out Career Week '94, Global Career Explo­ration
Day brought several alumni speakers to campus
including: Willie Cone '79, special events marketing,
Knight-Ridder Newspapers, Florida; Ricardo Miranda
Silva '89, business analyst, global finance banking,
Citibank, N.A, Brazil; Tony van der Hoek '89, manager,
business development, ABB, Ltd., Georgia; Glen
Wheatley '87 and Annette Wheatley, BASF, Germany.
BOARD ADVOCATES CHAPTER PROGRAMS FOR 4Os-90s
As a complement to First Tuesday activities, known
for their networking appeal to recent graduates, the
TAA board encourages chapters to develop and report
on programs for "pioneer" alumni and programs that
bring class years together through joint activities.
JACK DONNELLY HONORED AT RECEPTION
During their April meetings on .--------,
campus, members of the TAA board of
directors gathered at a reception to
congratulate Jack Donnelly '60,
president of Bailey & Donnelly
Associates, Inc. on his appointment to
the Thunderbird Board of Trustees.
Jack DonneUy '60
Editor'S note: A linefrom thejoUowing item was regrettably
omitted in the last issue ojThunderbird magazine. The item is
reprinted below.
KLEIN HONORED WITH CHAIR
Joe Klein '47
The TAA Board of Directors awarded
a chair to Joe Klein '47, TAA honorary
trustee and retired president of Pluess­Staufer
Industries, Inc. on the occasion
of his stepping down from the Board of
Trustees in October. Klein, an advisor
to the TAA since its formation, has
contributed greatly to its growth and
direction.
CZECH REPUBLIC
Prague
The 12th Annual Thunderbird
European Reunion was planned for
June 16-19 in Prague.
FRANCE
Archamps
T'bird alumni and current students
gathered March 28 on the Archamps
campus for an event-filled evening
that began with ajoint ASLC­Marketing
BBQ. Following was a
career panel on Euromarketing
hosted by visitor to the campus Jim
Case and including Marc Angebault,
business development manager,
Saatchi & Saatchi Advertising;
Joaquin Martinez '86, sales manager,
Delta Software; and honorary Tbird
Eric Schallenberg, account director,
Grey Switzerland. The Student­Alumni
Reception wrapped up the
evening and proved to be a success­ful
networking opportunity.
Paris
Tbird alumni have been very
active in Paris with Halloween,
Thanksgiving and New Year's Eve
parties with 25 or more Tbirds in
attendance. A new administration
was elected in October and congratu­lations
go to: Cretha Rector '89, pres­ident,
Chris Holy '90, vice president,
Maureen Johnson '89, treasurer, and
Bernice Bemescut '90, secretary.
First Tuesdays have been moved to
the Del Rio Cafe located at 2-4 Rue
du Sabot. Kelley Kenyan '94 reports
that an alumni bowling tournament
was held April 16.
JAPAN
Tokyo
Mark your calendar for the
Thunderbird Japan Center Opening
on September 2, 1994, in Tokyo,
Japan. For more information call
Daniel Usher '91, (81-3) 5421-8086 or
Susan Combe at (602) 978-711l.
First Fridays in Tokyo have been
moved after more than 20 years at
the same location. The new location
is: Bill's Bar, Akasaka Tanaka Bldg.,
1 Floor, near the Akasaka Mitsuke
Station. For more information, con­tact
Miko lnamasu '91 at her work
number (81-3) 3265-0780.
NIGERIA
Lagos
Last fall, the TAA in Lagos held a
farewell dinner party for Mr. and
Mrs. Garry Moore '64 at the house of
Mrs. Data Don Pedro Jatta '77. The
couple has been thanked for contri­butions
to the chapter.
"Tapping" the
T'bird Network in
ColmaT, Prance
are (left to right)
Nicolas Hirth '88,
Karen Longo '88,
Chris Sedgwick
'84, and Johander
Jahanbani '83.
THUNDERBIRD XLVIII 131 1994 21
• Network
Tony VanDerHoek
'89, WiUie Cone
'79, Jon Kondo '93,
and Laura Burpee
'94 enjoy a buffet
dinner at the
"Waterin' Hole"
Restaurant in
Plwenix following
Global Career
Exploration Day
presentations.
SWITZERLAND
Geneva
First Tuesday in Geneva was held
for the first time in almost three
years on March 8. Initiated by alumni
relations intern and current T'bird
Kelley Kenyan '94, the event resulted
in a small twnout and a commitment
from local alumnus Joaquin
Martinez '86 to encourage greater
participation at future events.
UNITED KINGDOM
London, England
The 1994 officers of the United
Kingdom TAA are: Jan-Henrik
Dohlen '80, president, Tom Hobson
'79, Anggelos Skutaris '90, Christina
Waage '90, and Thomas Joski '85. A
new, permanent location for London
First Tuesdays has been established
at Kenny's South Louisiana Bar &
Grill, 2a Pond Place, London SW3,
tel. (071) 225-29016.
UNITED STATES
ARIZONA
Phoenix
The Phoenix TAA, in cor\iunction
with the School, presented a comedy
night featuring "Oxymoron Improvi­sational
Theater" on February 11 at
22 THUNDERBIRD XLVIII /3/ 1994
the Thunderbird Activity Center on
the Glendale campus. Proceeds were
donated in support of the
Thunderbird Art Fund.
Jeffrey Pfeffer, Ph.D., Thomas D.
Dee II Professor of Organizational
Behavior at the Stanford Graduate
School of Business, was featured
speaker at an event sponsored by
Phoenix TAA and Stanford Phoenix
Chapter on March 2. His topic was
"Competitive Advantage through
People."
CALIFORNIA
Los Angeles
A networking event with the
Export Managers Association of
California at Hollywood Park's
"Derby Day" races was planned for
Saturday, May 7.
Orange County
Officer elections for 1994 were
held during January's First Thursday.
To lighten responsibilities of the
president, the positions of president
and vice president have been
replaced with co-presidents. These
new positions have been filled by
Matthew Allbee '92 and Greg Joslyn
'78. Other new officers include
Emmet Steed '75, treasurer, and
Gabrielle Mularoni '90, newsletter
editor.
San Diego
An Open House with Dr.
Herberger planned by the
Thunderbird Development Office
took place March 2 at the Red Lion
Hotel in Costa Mesa. The event was
open to the Los Angeles, Orange
County and San Diego County chap­ters,
and was designed to inform
prospective employers about
Thunderbird, its history and future,
and to encourage hiring of graduates
as well as gift programs. Around 100
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THUNDERBIRD
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individuals attended, including repre­sentatives
from 20 companies.
The chapter's first annual meeting,
combined with an ethnic dinner at
Korea House, was held on March 10.
New volunteer positions filled were:
speakers forum chair, Mary Duke '93,
and cohosts of First Tuesdays, Andy
Bachert '93 and German Ibanez '93.
San Francisco
Bill Steinmetz '56, past-president
of the International Visitors Center
spoke to T'birds at a recent First
Tuesday meeting about the activities
of the IVC that bring together
selected international visitors and
Bay Area leaders in business, poli­tics,
science, education and the
media. The chapter is exploring new
ways to work with the IVC to high­light
their common interests.
COLORADO
Denver
Bobbie Boyd, director of alumni
relations, and Linda J. Magoon '84,
TAA vice president of communica­tion
and chapter relations and vice
president at Citicorp Retail Services,
presented a 100% Participation and
Networking Program for Colorado
Chapter Tbirds on March l.
The event, which was attended by
more than thirty Tbirds, included a
guided tour of the Coors Brewery in
Golden, Colorado arranged by Holly
Coors '9l.
DISTRICT OF COLUMBIA
The Honorable Jim Kolbe, U.S.
Representative, Arizona 5th District,
discussed his perspective on The
North American Free Trade Zone at
the 1994 Washington Chapter Annual
Dinner on February 23. His talk is
the first in a series of NAFI' A speak­ers
planned for the spring.
To provide a greater number of
functions for T'birds, the chapter is
joining other top American and
European business schools in the
Washington Management and
Business Association, which will
publish a bimonthly newsletter list­ing
the activities of Washington area
alumni groups, job vacancies, and
other helpful information.
FLORIDA
Orlando
The Orlando TAA meets on the
First Thursday of each month at
Scruphy Murphy's Irish Pub in down­town
Orlando at 6 p.m. to unwind
and discuss Thunderbird memories
and updates, and business
exchanges. Alumni from the 1960s
through the 1990s regularly attend.
Any questions on this and other
chapter activities can be directed to
Amy Miller '87 at (407) 260-2919.
ILLINOIS
Chicago
The Chicago TAA, in cooperation
with Athletes Against Drugs, assisted
with the second annual Sports
Challenge benefiting prevention pro­grams
for youth ages 9 to 18. Profes­sional
athletes and celebrities
supported the cause on April 7 at
Lakeshore Athletic Club.
Recent FUst Tuesday speakern
include Carolyn C. Huey '82, principal
at KornlFerry International who
spoke on "The Current International
Job Market," and Robert C. English
'76, vice president and senior corpo­rate
banker at FUst National Bank of
Chicago. English's topic was "The
Changing Job Environment in
Banking."
MINNESOTA
Minnesota T'birds Bob Boyce '82,
Mary Gannon '91, Muriel Gubasta '89,
Jen Myern '90, John Pohlad '88, and
Allison Stern '83, are publishing a
new alumni newsletter, The
Minnesota Connection in an effort
to give more alumni the chance to
participate in chapter activities. To
help reduce newsletter distribution
cost and time, chapter membern are
encouraged to send their fax num­bern
to one of the T'birds listed
above. The chapter plans to change
monthly meetings at EI Toritos to
roving bimonthly meetings and use
the newsletter to announce meeting
locations. A "Spring F1ing" cocktail
party at Azur Gaviidae Common in
Minneapolis was held April 21 and a
business dinner focusing on NAFfA
is being planned.
NEW ENGLAND
FUst Tuesdays have moved to
Union Oyster House, 41 Union Street
in downtown Boston across from
Government Center near historic
Quincy Market. Contact the chapter
president, Nobu Kondu at (508)
668--8776 for information. To increase
awareness of and participation in
international events happening in
Boston, the New England TAA is
joining forces with the World Affairs
Council of Boston, a nonprofit, non­partisan
membernhip organization
dedicated to promoting greater
awareness and underntanding of for­eign
affairs. WAC event newslettern
will be made available to T'birds in
the area, and WAC membernhip is
also available.
A roving dinner took place on
February 24 at the Bombay Club in
Cambridge and, despite the snow,
half a dozen T'birds attended.
Coming this July, the chapter is
planning a yacht cruise on Boston
Harbor.
NEW YORK
Dr. Llewellyn Howell, chairman,
International Studies Department at
Thunderbird, will give a briefing
October 17, 1994 from 6:00 to 8:00
p.m. at the United Nations Building
Delegates' Dining Room. A reception
will follow. Contact the Development
Office (602) 978--7137 for additional
details.
The New York TAA, along with the
Investment Management Institute,
sponsored a luncheon conference at
the Whitehall Club. Topics included
international investing and global
asset allocation, and speakern were
Greta Marnhall, principal and
founder of the Marnhall Plan, a
registered investment advisory firm,
Bill Wilby, director of global equity
investments at Oppenheimer
Management Corp. and associate
professor at Thunderbird in 1979,
and John Scott '80, president and
CIO of Performance Enhancement
Technologies, Ltd.
A Winterfest Weekend was held at
1,000 Acres Ranch Resort located at
Gore Mountain in the Lake George
region for March 4-6.
The newest board membern are
Nancy Gastel '91, treasurer, and
Robert Garabo '88, boat party chair­pernon.
Thanks for service to the
chapter go to Pam Barit '87 and
Christian Blackwell '88.
OREGON
Portland
The Portland Chapter reports that
participation at T'bird Tuesdays has
steadily increased over the past year
to include a regular group of
approximately 15 to 20. As part of its
ongoing effort to reestablish contact
with the many other T'birds in the
Portland area and to incorporate
new arrivals, the chapter encourages
alumni to contact Steve Goffena
at (503) 524-3941 or Jeff Gunzelman
at (503) 579-4103.
TEXAS
Houston
Effective March 1, the Houston
T AA has a new permanent location
for FUst Tuesdays at The Omni
Hotel, Black Swan Pub, at Four
Riverway, (713) 871-8181. Northside
T'birds meet at Matthias' Restaurant,
3755 FM 1960 West.
A reception was held April 24 to
introduce prospective T'birds to
Houston area alumni.
WASHINGTON
Seattle
The latest update on the annual
holiday party highlights around fifty
area T'birds who er\ioyed the evening
of good food, company and wine at
the Chateau Ste. Michelle Winery.
An alumni softball team is planned
for the summer; contact coach
LuAnn Branch for more information.
Finally, an ethnic dining event took
place February 24 at Andre's
Gourmet Cuisine in Bellevue.
WISCONSIN
Milwaukee
The Milwaukee TAA adds variety
to FUst Tuesdays by changing the
location each month. Recent loca­tions
include La Fuente Mexican in
March and Karl Ratzsch's German in
April. For a FUst Tuesday schedule
contact Ellen Dieringer '81 at
(414) 351-4035.
Las Vegas 1"birds
gather at First
Tuesday event.
From teft to right,
front:
Lisa Hicks '90,
Jennifer Fazio '93,
Glenn Nelson '87,
Don Szymanski
'92, Doug
Nicholson '92,
Sandy Sandler '85
and Kristen
Ayon '92.
Back row: Jim
Huish '91, Terry
Frosine (guest),
Hans Seibt '77 and
Jeff LeGore '83.
THUNDERBIRD XLVIII 131 1994 23
• Updates
Lloyd Clark '49
Ralph Hanning '62
R. McCowen '67
Stanley £Oar '69
1948-53
Tracy K. Hastings '48 is retired and living in
Jefferson, ME. John D. Henson '48 is a sub­ject
of Who's Who in Finance and Indust7Y
1994, as well as Who's Who in the South and
Southwest 1994. In addition, he will be listed
in the coming editions of Who's Who in the
W07'/d and Who's Who inAmerica. He
planned an autumn visit to many countries of
Southeast Asia, where he worked in the past.
Henson is retired and living in Miami, FL,
where his home suffered some exterior dam­age
during Hurricane Andrew in 1993. John
A. Lien '48 is retired and living in Potomac,
MD. He spent 20 years with General Electric
in South America and 20 plus years with the
U.S. Department of Commerce. Lloyd Clark
'49 has been honored with an endowed schol­arship
in journalism established in his name.
Fred D. Freeman and other 1940s graduates of
North Texas Agricultural College chose Clark,
their classmate, in recognition of his contribu­tion
to journalism and to The University of
Texas at Arlington. Clark, who was the first
editor of The Thunderbird, lives in Sun City,
AZ. William B. DeSmith '50 is in his forty­fourth
year with Armour Swift-Ekrich. He
lives in Placentia, CA L. Steve Cornell '52
spent part of the summer in Russia and the
rest at the beach in California He lives in Sun
City West, AZ. George Peckham '52 is
retired and living in Maine.
REUNION
1954 November 4-6, 1994
(No submissions to "Updates" were received
from the Class of 1954.)
1955-59
Edward R. DeLeon '55 is a power plant
engineer at Page America, Inc. located in
Bethesda, MD. Ben H. Ketchum '55 is a vice
president at Western Overseas Corp. He lives
and works in San Diego, CA Fritz H.
Friederich '56 has retired as managing direc­tor
at Auco GmbH Berufsldeidung. He and his
wife, Nancy, live in Bergheim, Germany.
Ladiimir L. Zvanovec '56 is a foreign military
sales consultant at Alliant Techsystems Inc.
He lives in San Diego, CA Katharene S.
Beer O'Neill '57 has retired from the Wallace
Foundation. She lives in Phoenix, AZ.
Edgar W. Davy '57 has retired from the
Massachusetts Institute of Technology. He is
now affiliated with the Ghost Ranch
Conference Center in Abiquiu, NM.
J. H. Dethero '58 wrote the "Exporting
Guide for California," a California Chamber of
Commerce publication written from the
California perspective for small-to-mediunl­sized
companies or individuals new to export.
Richard G. Karrer '58 is president at B & R
Lighting, Inc. located in Miami, FL.
Alfred C. Herrmann '59 is a vice president
at HWR Investments Inc. He and his wife,
Darline, live in Montgomery, TX.
1960-63
Don Ehrlich '60 is president at La Jolla
Financial Resources located in San Diego, CA.
Burt C. Risser '60 and Sheila recently
moved to La Jolla, CA after six years in Saudi
Arabia Burt worked at Riyad Bank and was
an alumni coordinator for Saudi Arabia.
Norman Baum '61 is the managing director
for the Eastern Service Company, Ltd. He
lives in Bangkok, Thailand. Dale L. Fidel '61
is self-employed in export/import and real
estate. He lives with his wife, Teresa, in
Miami, FL. David T. Hodgin '61 is chairman
at Pathfinder Companies. He works in Scotts
Valley, CA. Richard F. Lewis '61 is president
at Publicaciones Profesionales C.A He lives in
Valencia, Venezuela R. Jay Casell '62 is
president at The Alamo Group Inc. He lives in
24 THUNDERBIRD XLVIII 131 1994
San Antonio, TX. R. Edward Foy '62 is tem­porarily
living in Persinlmon Hill, Ojai, CA.
Ralph Hanning '62 is owner and broker at
Hanning Realtors in Hendersonville, TN, a
company his wife, Maureen, helped him
found. He is finishing his third term as presi­dent
of the Tennessee Association of Realtors.
George Menegay '62 is retired and living
with his wife, Anita, in Marietta, GA Glenn
H. Glad '63 is a senior marketing consultant
at Carr & Associates in Tampa, FL. Bernhard
D. Guenther '63 is a director, special mar­kets
at Escada Beaute Ltd. in New York, NY.
Margaret Roosa Warrington '63 is the co­owner
and manager ofTres Arcos Bed &
Breakfast. She works in San Jose, Costa Rica
REUNION
1964 November 4-6, 1994
Ronald O. Stearns '64 is owner and consul­tant
at Industrial Success Consultants, Inc. He
and his wife, Phyllis, live in Fort Collins, CO.
Tann Sukanjanajtee '64 is managing direc­tor
at Mid Asia Resources Ltd. He lives and
works in Bangkok, Thailand. Stanley Urban
'64 is president at Haitian Development
Authority S.A. located in Port-au-Prince, Haiti.
1965-68
Robertson H. Gaylor '65 is a European mar­ket
development manager at Mead Emballage
located in Paris, France. Chuck Hardy '65 is
a vice president at Lee & Associates. He and
his wife, Theresa, live in Corona Del Mar, CA
Michael O'Keeffe '65 is self-employed in
real estate and environmental audit at the
Charlotte Land Company. He and his wife,
Emlen, live in Mt. Horeb, WI. Jim Pailpot '65
is president at CalNeva Oil Corp. located in
Pleasanton, CA. Howard J. Boyer '66 is a
financial advisor at G.W. Financial Securities.
He lives in Sonoma, CA. Ward H. Clarke, Jr.
'66 is a partner at Chanen, Clarke & Painter
Ltd. located in Seattle, WA. John R. Fisher
'66 is retired and living in Escanaba, MI.
Bryan T. Homey '66 is president at
Management Strategies. He lives in
Pittsburgh, PA Takashi Yamanobe '66 is an
executive vice president at Shin Nippon Air
Technologies Co. Ltd. located in Tokyo,
Japan. Richard Dueringer '67 is president
at Dueringer & Associates-lTIC. He and his
wife, PatriCia, live in South Bend, IN.
Theodore A. Gurzynski '67 is president and
CEO at M&l South Shore Bank. He lives in
Greendale, WI. Lance S. Jensen '67 is an
attorney with the Interstate Commerce
Commission. He lives and works in
Washington, DC. J . Brian Leline '67 is a
realtor at Cliff Winn Realtors, Inc. in
Scottsdale, AZ. Ronald E. McCowen '67 has
retired from the U.S. Foreign Service and is an
attorney in Clearwater, FL. He recently com­pleted
a backpacking trek along the
Appalachian Trail. Donald B. Reid '67 is
managing director at Global Finance
Corporation. He lives in Glencoe, IL.
Richard S. Vogler '67 is an international
trade specialist at the International Trade
Center in Knoxville, TN. Daniel M. Garrett
'68 is a legislative coordinator for the State of
California He lives and works in Sacramento,
CA. Peter E. Gunther '68 is vice president,
international banking at Bank One, Chicago,
NA He and his wife, Anamaria, live in
Kingwood, TX. Robert L. Hatfield '68 is
president at Trust Realty & Management, Inc.
He lives in Coral Gables, FL. R. David
Layton '68 is employed in purchasing at
Acoustalite located in Redwood City, CA.
REUNION
1969 November 4-6, 1994
Mel Brown is the president and director of
Executive Advisory Services, Inc., a financial
consulting firm. He and his wife, Evelyne, live
in Arnold, MD. Stephen C. Burrell and his
wife, Kathie, are still in London with M.W.
Kellogg Company. Steve travels extensively
throughout Africa, the Indian subcontinent
and Europe. Kathie is teaching school in
London. John G. Ives is self-employed as a
consultant. He lives in Summit, NJ. Stanley
D. Loar, CPCU was installed as president of
the Western Association of Insurance Brokers
at the Ritz Carlton, San Francisco. Bruce C.
Michener is self-employed at Mother
Nature's Inc., a fresh condiment company.
He and his wife, Ana Maria, live in Goulds, FL.
Heman J. Santa-Coloma is chairman and
CEO of Santeo Holdings, Cayman, Ltd. He
lives in Tucson, AZ. Mike Wiley is a vice
president of Consorcio Industrial Puebla, SA
de CV. He and his wife, Nena, live in Litchfield
Park, AZ. Mark C. Wilson is president of
Investment Real Estate in Houston, TX.
1970-71
Bill Brown '70 is managing partner and
founder of Logistics Consulting Partners
International. His company has offices in
Alexandria, VA and Colchester in the UK and
includes major U.S. and European multina­tional
corporations among its clients. John
D. Eagle '70 is the managing director for
Southport Asset Management. He lives in
Corona del Mar, CA. A. Douglas Gilmore
'70 is president at Mail Movers Inc. located in
Seattle, WA George D. Ittner '70 is presi­dent
and chief operations officer at New
Hampton Inc. located in New York, NY.
Jorgen Lindeskov '70 is self-employed in
the electro-medical industry in F1orence, Italy.
Richard E. Nielson '70 is a director of inter­national
marketing and interline sales at Eagle
Airlines. He and his wife, Linda, live in
Henderson, NV. Gary M. Underhill '70 is
self-employed as an attorney in Hertford, NC.
James L. Walter '70 is a vice president and
general manager at Park Plaza Waikiki Hotel.
He lives in Honolulu, m. Dierk Hagemann
'71 is president at Westeoast Logistics, Corp.
in El Segundo, CA. Ken Hernandez '71 is a
coordinator and chair, business and computer
division, at Northwest College of the Houston
Community College system. He and his wife,
Janet, live in Houston, TX. Robert L.
Hitchcock '71 is president and CEO at
Datavision Technologies Corp. located in San
Francisco, CA Bruce Mowery '71 is a mar­keting
director at Apple Computer, Inc. He
lives in Atherton, CA. Linda L. Thomas '71
is a marketing manager at Round Table Pizza
Corp. in San Francisco, CA. Chester T_
Zukowski '71 is owner of Custom Plan,
located in Double Oak, TX.
1972-73
Richard Burrus '72 is president of Scanman,
a company specializing in electronic image
management. He and his wife, Patricia, live in
Westlake Village, CA. Nicholas F. Renna '72
has been named vice president of finance and
administration of Source, Inc. He is also a
member of the World Business Advisory
Council at Thunderbird. He resides in Dallas,
TX, with his wife, Christena Ronald E.
Rozycki '72 is a vice president at Paper Sales
International Inc., an exporter located in
Cincinnati, OH. Norman M. Tse '72 is
employed at Miles International Trading Co.
located in Los Angeles, CA. Louis R.
Andreadis '73 is self-employed in treasury
services with Maxicash International. He lives
in Cedar Grove, NJ. Gordon E. Bowers, Jr.
'73 is an assistant vice president at West
America Bank located in Mill Valley, CA.
William Gambrel '73 is a vice president,
international investment banking, at First
National Bank of Boston. He and his wife,
Dilcia, live in Weston, MA.
William F. Gehle, Jr. '73 is a self-employed
principal with Americas Advisory Group. He
lives in Houston, TX. Myla K. Goldman '73
has her own consulting company, Information
Excellence International, and has just com­pleted
a software implementation project at
an international healthcare company in
Mexico. She plans to establish a software sup­port
and consulting service in Mexico City in
1994. G. Dean Johnson '73 is the vice presi­dent
of international operations at Waste­Quip,
Inc. located in Bloomington, IL.
Hiroshi Koyama '73 is director of finance at
Omron Systems, Inc. He and his wife, Connie,
live in Hoffman Estates, IL.
Roger B. Madsen '73 is serving his second
term as an Idaho state senator. He lives in
Boise, lD. Melissa Murphy '73 has been
inducted into the YWCA Academy of Women
Achievers. She is SVP, director of account
management, and management director for a
nwnber of clients at J. Walter Thompson in
New York, NY. Katsuhiko Ueda '73 is a mar­keting
studies and analysis manager for Mobil
Seldyu D.O. He and his wife, Aiko, live in
Kamakura City, Japan. Dennis A. Velie '73 is
president at Globe of Michigan, Inc. He lives
in Grand Rapids, MI.
REUNION
1974 November 4-6. 1994
Caron B. Anderson is a compliance adminis­trator
for Tower Products, Inc. She is also
self-employed as a consultant for Marketing­Plus
Consulting Services. She lives in Palmer,
PA. Nancy J. Armstrong and Rick
Armstrong announce the birth of their
daughter, Cameron Louise, on November 26,
1993. Avinder Singh Bindra is a director at
Citicorp International Ltd. located in Hong
Kong. Donald A. Di Nuccio is director at
Inducon Industries Asia Ltd., a trading compa­ny
located in Wanchai, Hong Kong. Hugh
Effinger is a director at Barclays de Zoete
Wedd Investment Management, Inc. located in
New York, NY. Edward C. Gordon is the off­set
project director for Northrop Corp. He
lives in Manhattan Beach, CA. Paul T. Haerle
is an investments manager at Koch Industries
Inc. located in Wichita, KS. Scott Hepworth
is CEO at Golden Bear Packaging, Inc.
He and his wife, Lorraine, live in San Jose, CA.
Jerald Kostik is a group sales director, Latin
America, at G. Heileman Brewery Co. Inc. He
lives in Chicago, IL. Michael R. Litton is
president of Bridge International Co. He lives
and works in San Francisco, CA. Douglas G.
Morris is president at D.G. Morris, Inc., an
insurance and financial services company. He
lives and works in Fort Worth, TX.
Patricia Ann Vacek is an account represen­tative
at RoIm Co. She works in Houston, TX.
Harold B_ Yonovitz is a loan officer at Farm
Credit located in EI Centro, CA. Carlos A.
Zambrano is director of Incorp Casa de Bolsa
C.A. located in Caracas, Venezuela.
1975
Robert Chen Chang is an information spe­cialist
in the Sciences Engineering Library at
University of California, Santa Barbara
Donald S. Connors and his wife, Bertha,
have moved to San Jose, Costa Rica Jeffrey
A_ Corbett is a senior vice president at Trans
Ocean Ltd. in San Bruno, CA. Ole B. Dam is
the vice president of manufacturing for GS
Building Systems Corp. He lives in Pittsfield,
ME. Dale C. Denkensohn is a designer at
Patagonia, Inc. located in Ventura, CA.
Maja Figueroa Silverman is employed in
staff support at Johns Hopkins University/
Center for Talented Youth. She lives in Ellicott
City, MD. Richard E. Godfroy is a systems
consultant at AT&T Communications located
in Boston, MA. John C. Grisham is president
at Buckeye Industrial Mining Co. located in
Lisbon, OH. David C. Heslington is a vice
president at Johnson & Higgins of Utah, Inc.
He and his wife, Linda, live in Salt Lake City,
UT. Jung-Bae Kim, Ph.D., professor of inter­national
business at Kyungwon University,
South Korea, was invited to lecture on "South
Korean Economic Development Under a Free­market
Economy" at International Business
School MGIMO, in Moscow, Russia Ravi Lai ROgfff Madsen '73
is president at R L. International. He works in
Diablo, CA. Silvio J_ Lopez is a national sales
manager at Silgan Plastics Corp. located in
Lombard, IL. H_ Scott Lyman is president at
Cascade Cotra Systems, Inc. He lives in Lake
Oswego, OR Alwin M. Miller is a systems
analyst at S.I.G. Alwin just received his blue
belt in Tae Kwon Do. He and his family live in
Greenbelt, MD. William F. Muenster has
taken a new job as director of operations at
GeoSysterns, a unit of RR Donnelley & Sons,
Co. He and his wife, Elizabeth, and their two
children reside in Lancaster, PA. James F.
Paloma is employed in international packag­ing
paper sales at James River Corp. He and his
wife, Pamela, live in Oregon City, OR. David
E. Salazar is a senior vice president, sales and G. D. Johnson '73
marketing, at Image Data Corporation located
in San Antonio, TX. He and his wife, Melody,
live in Novato, CA. Deborah Ann Smith is
executive director at The Inn & Spa at Fisher
Island. She lives in North Miami Beach, FL.
Dennis L. Stanford is employed at The Coca
Cola Company in global 'procurement and trad-ing.
He and his wife, Candy, have a 5-year-old
son and reside in Vienna, Austria.
International Career Opportunities
Latin America. Germany. Middle East • Francophone • Japan • Team Russia • Pacific Rim
ICOs are student-run organizations whose members are available to
employers needing area-specific expertise.
All ICOs:
• Distribute regionally and linguistically tailored resumes
• Host on-campus workshops and guest lectures
• Provide liaison services to alumni
Extend your network through leO!
Tel: (602) 978-7117
Fax: (602) 938-5706
THUNDERBIRD XLVIII 131 1994 25
• Updates
Fostering
Global
Followers
Dan Witcher '50
"/Jr'lwllr's/
wi/II
.I/() II I's('( r
((lid wi/II
/ II(' j)(!()j)/(,
.I/() If • /'('
w())ki II.<J
wi/II . ..
Dan Witcher '50 is the quintessen­tial
southern gentlemen. Even after
14 years in Latin America and 25
years at The Upjohn Company head­quarters
in Kalamazoo, Michigan, he
retains that soft Georgia accent and
refined gentlemanly manner.
It says something about this man
that one of the most difficult things
he ever had to do in his business
career was to fire a friend. "Being in
supervision, you have to do that
from time to time; but this happened
to be a person that I liked personally
very much. That's been maybe 25
years ago, and it's still right here, in
my mind."
Witcher expresses great pride in
his family. "All four of my children,
without exception, went into the
international arena Three of them
speak fluent Spanish and Portuguese
because of where we lived." His
daughter followed her father's lan­guage
interests in Latin America and
also speaks several Colombian
Indian languages. A Ph.D. at Texas
A&M, her projects often take her
overseas.
Among his three sons, one is in
the navy, one is an international
business consultant and one, J.
Wright Witcher '77, is a Thunderbird
alumnus. Like his father, he has built
a career with The Upjohn Company,
where he is worldwide marketing
director. He has lived in Canada,
Puerto Rico, spent several years in
Italy and speaks fluent Italian in
addition to his other languages. "As
you can see, Thunderbird influenced
not on1y my career, but my family
members and their careers," W'rtcher
says proudly.
He smiles, however, as he recalls
his first sight of Thunderbird. -rhere
were a few buildings, but when I
turned around, I saw nothing but
desert. "There I was-alone-won­dering
if I had made a terrible mis­take.
Then when school started, and
we had the likes of Dr. William
Schurz, Finley Peter Dunne,
Senhorita de Noronha, Frank JackIe
and others, I never had a single
doubt It turned into the most
delightful and rewarding experience
of my life," he says.
Twelve years on the Thunderbird
Board ofTmstees and several years
on the alwnni 8&'JOCiation board are
evidence of Witcher's dedication to
the School. In 1973, the School
granted him the Jonas Mayer
Distinguished Alumni Award, i1s
highest alumni honor, and later he
helped further develop the alumni
awards program. He was also instru­mental
in hiring many T'birds at The
Upjobn Company and directing 0th­ers
toward a Thunderbird education.
26 THUNDERBIRD XLVIII 131 1994
"At one time I was able to point to
more than 30 men and women who
entered Thunderbird from my rec­ommendations
and whose interests
were sparked by my efforts."
After Thunderbird, Dan Witcher
began his career by working for the
Sterling Drug Company in Mexico
and Brazil where, in 1960, he was
recruited by The Upjohn Company.
"Up john had practically nothing in
that country except a small sales
force-no office, no factories, noth­ing
else. And Brazil was a big mar­ket,
" he recalls. Witcher was a Iruijor
force in the expansion of Upjohn
there and in other Latin American
countries.
Four years later, he was trans­ferred
to Upjohn headquarters in
Kalamazoo, where he moved up
from manager and vice president of
the Latin American Division to presi­dent
of Upjohn International and
then vice president of The Upjohn
Company. In 1985, he was promoted
to corporate vice president for
worldwide human health busi­nesses,
and in 1987 was also made a
member of the Upjohn Board of
Directors. Later he became corpo­rate
senior vice president and assis­tant
to the president. He also 8e1'Ved
twice as chainnan of the interna­tional
sector of the U.S.
Phannaceutical Manufacturers
.Association.
Over the years, Witcher has vis­ited
most parts of the world, includ­ing
about 50 trips to Japan,
innumerable trips to Brazil,
Argentina and all of Latin America,
nearly all European and Asian coun­tries
and several arouncl-the-world
trips. "Those 1r.lvels resulted in my
developing fast friendships that have
lasted to this day," he says.
Many of the people Witcher
worked with at Upjohn over the
years are still with the company.
"That [loyalty) comes from the
Upjohn family. It all boils down to
the personal integrity of everybody
who is involved, and if the top man­agement
is considerate of the people
that they work with, I think it fosters
a climate that breeds loyalty." It was
a culture that fit with Dan WItcher's
personal ethic, and he remained
with the company until his retire­ment
in 1989.
What advice would Dan WItcher
give to today's T'birds? "Be honest
with yourself and with the people
you're working with. So many young
people try to be something they
aren't, thinking that's the way w get
ahead. I think that's a big mistake."
It's clear that Dan Witcher has fol­lowed
his own advice.
Nelda S. Crowell
1976
Bruce L. Crumley is a vice president of mar­keting
and sales, worldwide, at Mendell, Inc.
He and his wife, Marcia Shelton, live in New
Fairfield, CT. Mark J. Kerrissey is a manag­er
at Source!, located in Houston, TX.
Lawrance Mankoff is the president of
Careman Services, Inc., a healthcare compa­ny.
He lives in Boca Raton, FL. Thomas M.
McCaffrey is a vice president at Morgan
Stanley located in New York, NY. Bob Morey
is an engineer at Allied Signal Engines. He and
his wife, Vicki, live in Tempe, AZ. M. Brian
O'Boyle is president at Advantage West
Corporation located in Tempe, AZ. Lotanna
P. Ojukwu is executive chairman of
Lotaluora Investment Limited, an investment
and holding company located in Lagos,
Nigeria Amanda H. Roberts LaRosa and
her husband, Joe, armounce the birth of a son,
James Barrett LaRosa, born March 11, 1993.
Christopher P. Sandvig is a division presi­dent
at FNB of Chicago. He lives in Wheaton,
ll... Terry J. Sorgi was awarded the
Department of Commerce Gold Medal at a
ceremony held in November in Washington,
D.C. This award is the highest honorary award
given by the department for rare and distin­guished
contributions of major significance to
the department, the nation or the world. Mr.
Sorgi was recognized for his courageous work
in protecting American lives and preventing
commercial losses in Nigeria Terry and his
wife, Linda, and their two daughters, Rachel
and Marin, spent the previous three years in
Lagos, Nigeria, where he was commercial
attache at the U.S. Embassy. They recently
relocated to Dubal, U.A.E., where he is
assigned to the U.S. Consulate General as
commercial attache.
1977
Frank R. Briggs is a marketing director at
Peerless Industries, Inc. He and his wife,
Carol, live in Elgin, ll... Patrick Consorti is a
manager, business development, at Tandem
Computers Inc. He and his wife, Evelyne, live
in Sunnyvale, CA Gail Critchfield Quinn is
self-employed as a certified public accountant
at Critchfield & Associates. She lives in
Clairton, PA James W.D. Frasche is a mar­keting
director at Knudson Manufacturing Inc.
He lives in Englewood, CO. Toshihiro
Fukudome is president at MatteI Toys Japan
located in Tokyo. Nevett S. Grove is a direc­tor,
vertical markets at Memorex Telex. He
lives in Dallas, TX. Barbara B. Kamm was
recently promoted to senior vice president
and group manager of the Southern California
Technology Division of Silicon Valley Bank.
She resides in Huntington Beach with her hus­band
and two young sons. Kenneth R.
Leavitt is managing director, Major Accounts
Group, at Telegroup Inc. He lives in Fairfield,
IA William J. Maid is the managing director,
Western Japan and Korea, at Federal Express.
He lives in Hyogo, Japan. Gary J. Martin,
Ph.D., is president of the University of New
Hampshire Foundation. He and his wife, Lyrm,
live in Dover, NH. Philip E. Martin is an
account executive at H.M. Brown &
Associates, Inc. located in Englewood, CO.
Keith Olson is an MIS director at DCT
Systems Group in Buffalo Grove, ll... Luis A.
Rauld is an industrial district manager at
Graco Inc. He lives in Encinitas, CA Renald
Stettler is president at Obsidian Records. He
and his wife, Michele, live in EscondidO, CA.
Marlyn Jane Wells is teaching an interna­tional
class at Regis University and using
Thunderbird professor of cross-cultural
communication, Dr. Robert Moran's text
Managing Oultuml Differences. She lives in
Boulder, CO.
REUNION
November 4-6
1978-1979
James Bukowski '78 has joined the Minet
Group PLC, the largest specialty insurance
broker in the world. He is vice president for
the new construction services office located
in Los Angeles, CA. He and his wife, Susan,
continue to live in Agoura Hills, CA with their
two daughters, Katie, age 9, and Janis, age 6.
Michael M. Byram '78 is president and CEO
at MedLogic Global Corporation located in
Colorado Springs, CO. Michael Jon Camplin
'78 is a director of marketing, CD software,
for Europe, Africa, and Middle East at
Eastman Kodak Co. He lives in Paris, France.
Stephen A. Fredericks '78 is employed at
the Rockefeller Group Inc. in New York, NY.
Sergio S. Garcia '78 is a controller at Allied
Signal. He lives in Sao Paulo, Brazil.
Joan Gerber Horner '78 is an account
executive for United Airlines Cargo Building.
She and her husband, Buzz,live in Kent, WA.
Phil Gillies '78 is the international director
of AE Clevite, Inc., an engine parts manufac­turer.
He and his wife, Janice, live in
Collierville, TN. Ralph Michael Hartman '78
is CEO at Buena Park Medical Center located
in Buena Park, CA. David Laspe Miller '78 is
a general manager at Cincinnati Industrial
Automation. He lives in Amelia, OH. Shogo
Miyamoto '78 is president at Tas Tech Co.,
Ltd., an importer of road construction equip­ment
He and his wife, Yoko, live in
Kitakyushu City, Japan. Lisandro Lee
Montanaro '78 recently moved from
Caracas, Venezuela, to Washington, DC and is
founder and director of Calmon Associates
Ltd., an international consulting firm based in
Chevy Chase, MD. John C. Rechsteiner '78
is a project manager at The Sabre Group. He
lives in Atlanta, GA. Martha D. Stair Gibson
'78 has been living in South Orange, NJ for 8
years after a period in Sao Paulo, Brazil. Her
eldest son Will, now 10, was born in Brazil,
while his brother Alex, 4 years old, was born
in New Jersey. Dennis L. Stevens '78 is self­employed
as a marketing consultant in New
York, NY. Michael Taverner '78 is a regional
director at Zotos International Inc. located in
Darien, CT. Hanni K. Von Metzger '78 is
employed at Banque Nationale de Paris. She
lives in Miami, FL. Timothy Lee Watkins '78
is a director at Balance Corporation located in
Washington, DC.
Vicente Ambrosio, Jr. '79 is marketing and
sales manager of the automotive division at
Castrol Brasil Ltda He lives in Rio de Janeiro,
Brazil. Shuji Aoyama '79 is president of a
management consulting firm, Heartware 21
Inc. He lives in Yokohama, Japan.
Barbara L. Armour '79 is a national account
manager at AT&T in Silver Spring, MD.
Frederick R. Axelson '79 is the country
manager for Cigna Chile. He lives in Santiago,
Chile. Robyn M. Cornwell '79 is a project
manager at The Tunxis Group located in
Newington, CT. Mary Jayne E. Dzvonik­Byrne
'79 is an associate portfolio manager
at American Capital located in Houston, TIC
Paul G. Henke '79 is a general manager at
Trade Sources Inc. He lives and works in
Whittier, CA. Robert A_ Janelli '79 is direc­tor
at Global Airlines in New York, NY.
Glen R. Lash '79 is a project manager at
PWT, Ltd. located in Golden, CO. Edward W.
Pittman '79 is the European operations mar­keting
manager for all four companies of
Didde Corporation, a manufacturer of narrow
web presses serving the business forms,
direct mail, commercial and label industries.
He and his wife, MaryCarmen Tore, live in
Barcelona, Spain. Judith A. Riedinger
Smythe '79 is a vice president at Visa She
lives in Redwood City, CA. Susan Shively
Anderson '79 announces the birth of a sec­ond
son, Nathan Robert Anderson, born April
2, 1993. John J. Swift '79 is a linguist for the
U.S. Navy at Wheeler AFB in Hawaii.
1980
Luis Arregui is a general manager at Dinero
Activo S.A. He and his wife, Beatriz, live in
Vito ria, Spain. Christopher L. Becker is an
executive vice president at Merchandising
Agents To Pros. He lives in Boca Raton, FL.
Judith Evonne Brown is a western region
sales manager at Varian Associates, Inc. locat­ed
in Sunnyvale, CA. Marshall Gabin is
employed at Energetics in seminar promo­tions.
He lives in Hong Kong. Warren
Guthrie is a regional account director at Leo
Burnett in Hong Kong. Roberta Jacobs is
vice president and general manager, toy divi­sion,
at Sega of America located in Redwood
City, CA. Key Sun Jung is director-general at
The Institute of Modem Hospital Management
located in Seoul, Korea William Craig
Keiper is president at Artisoft Inc., a software
developer located in Tucson, AZ. Shabbir A.
Khan is employed at Univel, located in San
Jose, CA. Eugene J. Lavelle is a northwest
sales manager at Viacom Enterprises. He and
his wife, Kathleen, live in

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Full Text

• er rn The American
Graduate
Scfwol of
I nternational
Management
Volume XLVIII,
Number 3
1994
T'bird
Opens
Forum on
CompuSeIVe
•
Doing
Business in
S.E. Asia
TABLE OF CONTENTS
2 Southeast Asia is Hot
Thunderbir-d alumni find
opportunity and chaUenge
in r-egion
7 Viewpoint
A New Vietnam
8 ASPIRE
An o'utreach g'rantj01"
Southeast Asian students
9 Faculty Profile
Taeho Kim, Ph.D.
10 Campus News
14 Interfest
Event brings wor-ld to
area childr-en
15 Footnotes
18 Thunderbird's Scholarship
Program
20 Thunderbird Review
21 Network
24 Updates
34 Letters
35 CompuServe Questions
and Answers
Cover art compliments of Cornp'uServe
Incorporated. Bany Kaye, mt director.
Thunderbird Magazine
Volume XLVDI, Issue 3
1994
A publication of tile
AJunuti Relations Office of
The Amellcan Graduate
School of Intemational
Management, 15249 N. 59tl1
Avenue, Glendale, AZ
85306-6006 (602) 978-7135
TELEX 187123
FAX (602) 978-8238
Assistant Vice President for
Comrmmication and Editor:
Nelda S, Crowell
Managing EditOl~
Karen Enyedy Breunig
Contributing Editor:
Pam Selthun
Contributing Writer:
Susana Howell
Comnnmication Secretary:
Joann Toole
Editorial and Production
Assistants:
Peggy Mankus
Robert Van Witzenburg
Adveltising Director:
Janet M. Mueller
Design:
Pat Kenny Graphic Design
Director of AhUlU1i
Relations and Publisher:
Bobbie M. Boyd
Assistant Director
of AJunmi Relations:
Michelle Olson
AJwnni Relations Staff:
Jane Kidney
Secretary
Helen Grassbaugh
Receptionist
Ruth E. Thompson
Administrative Assistant
Donna Cleland
Data Base Administrator
Lucille Censoprallo
Data Entry Clerk
Thunderbird AJwnni
Association 1993-94
Board of Directors
and Officers
Chairman ofthe Board
Stephen K. Orr '79
President
H. Gene Wick '60
Vice Presidents
Maarten F1eurke '79
Thomas D. Hobson '79
Linda J. Magoon '84
Secretary
Bobbie M. Boyd
Ex Officio Members
Roy A. Herberger, Jr.
John E. Berndt
Board Members
John C. Cook '79
George T. DeBakey '73
Michael T. Dillon '78
Webb F. Elkins '63
McDiarmid R. Messenger '72
Carolyn Polson O'Malley '70
Joseph A. O'Neill '80
Richard E. Ragsdale '67
Mike A. Santeilanes, Sr. '60
Martin E. Susz '79
Martha S. Van Gelder '88
Daniel D. Witcher '50
Honorary Board Members:
Joseph M. Klein '47
Thunderbird, The American
Graduate School of International
Management, is committed to
non-discriminatOlY practices in
employnlent, admissions, and
educational programs and activi­ties.
Thunderbird is an equal
opportunity, affumative action
employer tl1at complies with
applicable federal, state and
local laws, statutes, orders and
regulations prohibiting discrimi·
nation on the basis of race,
color, religion, national origin,
sex, age, disability and veteran
status.
by Mary MitcheU
T'birds Link Online with COmpuSeIVe
I magine you're an entrepre­neur
expanding products into
promising markets in the
Pacific Rim and seeking expe­rienced
partners for joint ventures.
Your needs might range from trans­lation
of business documents to
formatting tips for Chinese busi­ness
cards to finding affordable
lodging in Bangkok.
Suppose you've just snagged that
dream position in London but now
have dozens of questions about
relocation, employment for your
spouse, and a school for your
German-speaking children.
Or what if your manager has
asked you to host company visitors
from Brazil within two days and
you don't know a word of Por­tuguese?
For these professional and per­sonal
challenges and more, Thun­derbird's
worldwide alumni network
has long been a source of reliable
advice, contacts and country-specific
information.
Now, to make it easier to keep in
touch with alumni as well as the School's
faculty, staff and students, Thunderbird
has opened an exclusive networking
forum on CompuServe. In the new Thun­derbird
Forum (or online meeting place),
geographic boundaries, time zone differ­ences
and numerous worldwide address
changes no longer matter.
The Thunderbird Forum is a place
where you can post messages to find
everything from a job or a T'bird con­tact
in a foreign city, to details on
ground transportation at various air­ports,
or the latest schedules for local
First Tuesday meetings and much more.
You can also exchange informational
and program files in the Forum's library.
Besides enhancing networking poten­tial
with T'birds around the world, the
Thunderbird Forum gives you a connec­tion
to CompuServe, the world's leading
information service with 1.8 million
members. Available since 1979, Compu­Serve
contains more than 2,000 infor­mation
sources including news/
reference sources such as Citibank's
Global Report and Deutsche-Press
Agentur; online availability of U.S.
News and World Report and other pub­lications;
electronic mail; transaction
from his laptop, looked up a client
he was scheduled to visit and
found nearly 30 articles and news
items that "proved invaluable dur­ing
our meeting."
"Before a recent job change,
my husband learned of opportu­nities
through a headhunter,"
says Martha Stewart DeLeon '87,
of Oak Park, Illinois. "As we
weren't always familiar with the
companies he was referred to, we
used CompuServe's company and
[mancial databases to look up
their locations, size, corporate
officers and relevant financial
information. "
Clare and Robert Jones '90,
alumni leaders in Tigard, Oregon,
have built electronic clipping
folders through CompuServe's
Executive News Service. "As
Clare works in corporate banking
services; and hundreds of forums cover­ing
professions, hardware/software sup­port
(including European-specific
support), and international business
topics such as global crises, foreign lan­guages,
global and regional issues, and
international trade.
and does a great deal of company
research, she uses the service to track
investment prospects," says Robert.
Brendan E. McInerney '92, of Karben,
Germany, also uses the Executive News
Service. "Every time my company, the
Commerzbank, is mentioned in a news
article that appears on one of the news
wires, such as Reuters or Associated
Press, I get the full text to download
and read at my convenience."
Frankfurt, Germany alumni leader
John Cook '79, whose company does
consulting and investment banking
across borders, dials up CompuServe
through local access points (nodes)
when traveling on business in Italy,
Germany, the United
Online information and contacts can
Kingdom, Belgium, the
Netherlands, France
and the U.S. "So many
business people are on
CompuServe, " says
Cook, "that when I take
someone's business
card I immediately ask
for his or her Compu­Serve
number."
Being linked through
CompuServe means
"instant access to people
and information around
the world," says G.K.
O'Dea '72, president,
worldwide client service
for Ogilvy & Mather in
New York. On a recent
Hong Kong visit, O'Dea
accessed CompuServe
also "make" a T'bird's travel experience.
Th(' Tlzltlld('rbird
Alltllllli
Associatioll alld
th(' Tllltlzdrrbird
ad mill ist ra tim z
lzaer deL'eloped
all exc/ltsil'e
Tllltlzderbird
F'o rz till 0 II
C()Jll Plt S(' n'('.
To j()ill. selld ill
the bltsill(,SS reply
ca I'd illsr rted
[('ith ill th is
magazille.
In planning a five-week
trip to Asia, Lisa Wylie '88,
of San Francisco, checked
the Travel Forum on
CompuServe where she
communicated with a fel­low
member in Japan who
was renting rooms in his
Kyoto-area home to Travel
Forum members. "The rate
was a bargain at 1500 yen
(about US$14) per night,
plus I had an excellent
host, who even met me at
the train station after I had
missed my train during
rush-hour on a Friday."
For more details about
the Thunderbird Forum
and CompuServe, see the
Q&A article on page 35 .•
by Karen Enyedy Breunig
east •
• IS ot
Thunderbird alumni find opportunity
and challenge in a region of
growth and change.
From Chiang Mai to Cebu, from
Kuala Lumpur to Kalimantan,
Southeast Asia is hot. This
region of 10 countries and 500
million people now lays claim to the
world's fastest-growing GDPs (Gross
Domestic Product), from the developed
city-state of Singapore to the newly
energized economy of Vietnam.
In contrast to the region's colorful
open markets and traditional villages,
Western influence marks the landscape
with a bold stroke. Pizza Huts, Kentucky
Fried Chicken, McDonald's and other
fast food chains occupy prime lots,
while developers scramble to convert
agricultural land to business parks,
malls and golf courses.
REGION COUNTERS GLOBAL RECESSION
"Together with South China, South­east
Asia is a region of economic
growth in the recession-ridden world of
the early 1990s," says Dr. Albert F.
Celoza, an International Studies profes­sor
at Thunderbird. Ironically, it was
direct foreign investment from that
same "recession-ridden world" that
advanced the region's growth.
According to John A. Lindblom '74 of
Solvay Animal Health Asia/Pacific,
"Help from The World Bank, the Asian
Development Bank, and economic aid
programs from foreign countries played
a significant role in ... supplying the basic
essentials for industrial development. "
This, along with direct foreign invest­ment
from multinational corporations
brought phenomenal GDP growth rates
(22 percent per year for Singapore in
THUNDERBIRD XLVIII 131 1994
the early 1970s and 12 percent for
Thailand in 1989) and last year an esti­mated
$480 billion in combined GDP for
all 10 countries.
VIETNAM: LAND OF OPPORTUNITY
"In view of where its economy rests
today and where it is capable of going,
Vietnam is the region's 'Land of Oppor­tunity,'"
says Dr. Llewellyn Howell, pro­fessor
and chairman of the International
Studies Department at Thunderbird.
In 1993, Vietnam's GDP grew roughly
8 percent for the second year in a row,
up from a healthy 5 percent in 1990 and
1991. And, for the first time in two
decades, inflation finished out at a sin­gle-
digit figure-just 5 percent. Foreign
investment rose 40 percent last year,
totaling $7.5 billion over the past five
years-in spite of the U.S. embargo.
Only since that embargo was lifted
last February have American enter­prises
been able to invest and trade in
Laos ($253)
Cambodia (5251)
Brunei ($15,330)
this emerging economy. Dr. Howell tells
his students that there are now a million
motorcycles in Vietnam-a sign of a
burgeoning middle class-valued at an
average of $1,500 each. "That equals
$1.5 billion purchased primarily from
Japan," he points out, "and not one dol­lar
from the U.S."
Entrepreneurial T'birds like Scott
Zimmer '81 began making plans for
Vietnam well before the embargo was
lifted, determined to lose not a day
more in sales than mandated. Zinuner is
president, International Division, for
EchoStar Communications Corp., a
Denver-based satellite communications
finn formed in 1980 by Charles Ergen
and Cantey McAdam Ergen '81. "On my
first flight to Vietnam in 1992, the plane
was filled with French, German and
Japanese passengers," Zinuner recalls.
"My most recent trip was last month to
Hanoi, to attend a telecommunications
trade show held in that city and investi-
Gross Domestic
Product in $bn
and
GDP per capita in $
Bars represent total GDPs for 1993; figures in parentheses show GDP per capita in dol­lars.
Source: Country Reports, 1st Quarter 1994, The Economist Intelligence Unit
m- en
en
Women prepare to
carry the catch
jromjishing boats
to markets in Viet­nam,
performing
both distribution
and marketing
functions for this
vital product in
a country which
yet lacks modern
dock facilities.
THUNDERBIRD XLVIII 131 1994
Ferry Atmadi '90
One of more than
100 Kentucky
Fried Chicken
storefronts in
Malaysia puts a
Western stamp on
this street in
Kuala Lumpur.
gate possibilities for opening a liaison
office there. "Vietnam and Thailand are
our primary targets in Southeast Asia
right now" says Zinuner.
"Vietnam is going to be the fastest
growing economy in the region when
things begin to boil-which they will
soon," says John D. Henson '48, presi­dent
of J.D. Hensen and Associates,
who has a new exclusive arrangement
to export a line of high technology med­ical
equipment to Vietnam, Laos, Cam­bodia
and Singapore.
But Mark Whitcraft '57, at Thai Sailing,
a trading, shipping and consulting com­pany,
points out that Vietnam's state-dri­ven
economic rules may not always be
compatible with the needs of a free mar­ket
"I would expect that, as with China
in the '80s, many investors who don't do
their homework will find that the reality
of doing business in Vietnam will not
necessarily match their earlier percep­tions
of this market," he says.
However, Howell is bullish on Viet­nam.
He predicts that by the year 2000,
Vietnam's economy will be where
Thailand's is today-compressing the
equivalent of two decades of develop­ment
into a five-year period. "This is
largely due to the amount of foreign
investment Vietnam has attracted in the
last few years, especially from East Asia,
Europe and Australia. Thailand didn't
have this advantage," says Howell.
4 THUNDERBIRD XLVIII 131 1994
THAILAND: AN EMERGING DRAGON?
Some economists say Thailand is
emerging as a fifth "little dragon,"
among the Newly Industrialized
Economies, (NIEs) of Taiwan, South
Korea, Hong Kong and Singapore.
Thailand's GDP is around $116 billion
and her GDP growth rate, nearly 8 per­cent
last year, peaked at 12 percent in
1989. Others would point out that Thai­land's
annual GDP per capita is only
around $2,000/year, far less than that of
the "confirmed" Dragons and substan­tially
less than Malaysia. (Indonesia's
GDP, largest in the region, is due more
to her huge population of 190 million
people-fourth largest in the world fol­lowing
China, India and the U.S.-than
to per capita output)
According to Tann Sukar\ianajtee '64,
managing director for KD. Group (Thai­land)
Co., Ltd., Thailand needs "to
attract higher, value-added producers,
not the labor-intensive operations which
are moving into China these days. Thai­land,
in this respect, requires American
assistance in terms of technology and
investment more than before."
EXPORT STRATEGY KEY TO GROWTH
Many Southeast Asian countries are
reversing former economic strategies
that promoted self-sufficiency and pro­tected
domestic industry. Borrowing
heavily from a plan that brought
Singapore two decades of impressive
growth, they are now building export­oriented
economies based on foreign
investment.
Indonesia's new economic policy, for
example, includes a strategy to reduce
its dependency on raw material exports,
particularly oil and gas, which until
recently accounted for more than half
of the country's exports. Ferry Atmadi
'90, an accountant and executive direc­tor
of Management Development Inter­national
in Jakarta, reports that over the
last five years the new policy has
brought non-oil and gas exports up to
62.5 percent of total exports.
Atmadi, who also lectures at Prase­tiya
Mulya, a leading business school in
Indonesia, explains that within this
growing non-oil and gas sector, 90 per­cent
of the exports are now manufac­tured
goods such as footwear, textiles,
furniture and electronics and only 10
percent are primary products such as
rubber, timber and agricultural pro­duce.
The picture is similar in Malaysia
where manufactured items-from
petrochemicals to micro-chips-now
account for 70 percent of total exports.
THE LOW TECH, HIGH TECH SHUFFLE
Industries in Southeast Asia are
handed down from country to country
like a toddler's toy in a family of 10. In
what some economists describe as a
...J
...J
~ :r:
ci
..J
>­CD
5
it
"decantering" process, labor-intensive
assembly jobs moved first from Singa­pore
into Malaysia and Thailand, and
then into Indonesia and the Philippines.
Now these same jobs are moving to
Vietnam, and to a lesser extent, Myan­mar
(Bunna), Cambodia and Laos.
Industries continue to relocate to
Southeast Asia from other parts of the
globe. "Paper and chemical plants are
being purchased in Europe for scrap
value by local Chinese businesses in
Southeast Asia. They rebuild the fac­tory
locally to modern specifications
and bring in international experts to
operate and maintain the plant," says
Stephen James Booth '83, area man­ager,
Southeast Asia, for Castolin
Eutectic International, a worldwide
company specializing in maintenance
and repair of metal components.
At the same time, home-grown indus­tries
are flourishing. Malaysia now pro­duces
its own automobile, the
Protonsaga. And the flrst stretch of a
"global information superhighway" may
be built in Southeast Asia, not the U.S.,
for Singapore already has a govern­ment-
sponsored plan to bring fiber
optic cabling to homes and businesses.
Service industries, along with hotel,
resort and leisure projects, are also part
of the picture.
Alex Zecha '90, business develop­ment
manager for Greg Norman Golf
Course Design (a joint venture with
International Management Group),
explores Asian locations for high-end,
environmentally integrated golf
courses. His flrm's flrst Asian project,
the Thana City Golf Course, opened in
Thailand last year. "This year we're
building two courses in Indonesia (in
Jakarta and on Batam Island), one in
Saipan, Micronesia and one in Xiamen,
China," said Zecha. Southeast Asia
already has more than 200 golf courses.
INFRASTRUCTURE HOLDS REGION BACK
Growth in Southeast Asia would be
even faster if the region had better infra­structure.
With the exception of Singa­pore
and its excellent roads, airport
facilities, utilities and planned fiber­optic
cabling, every country in the
region is growing beyond what its infra­structure
can support.
"Bangkok's streets are so congested
Tann
Sukanjanajtee '58
K.D. Group
(Thailand) Co., Ltd.
operates this induc­tion
heat treatment
facili ty, a joint
venture wi th a
Japanese affiliate.
"Vietnam has great capacity but little
infrastructure and needs the U.S. to
come in to help," says Henson. "Private
enterprises aren't willing to take on the
big projects, such as building the docks,
better harbors, roads, and rails, that are
lacking in Vietnam."
Daily brown-outs have been a prob­lem
in the Philippines although a crash
building program initiated by President
Ramos forecasts a reserve capacity by
1995. BeI\iamin Q. Avancena '86, direc­tor,
corporate accounts for Johnson and
Johnson's medical division in the
Philippines, advocates improvement in
the country's communication infra­structure
as well, explaining that "the
export focus of the region requires an
excellent telecommunications net­work."
The Filipino telephone system­a
notorious cartel that manages to serve
only 1.4 percent of the population-also
shows signs of improving under Ramos.
He has invited foreign corporations,
such as AT&T and Singapore Telecom,
to compete for $12 billion in new phone
line installation contracts.
LABOR SHORTAGE DETERS GROWTH
Lack of professional, technical and
skilled labor also deters growth. "We
simply aren't able to find enough quali­fied
talent in our local operations to
meet our growth needs-at any salary
level," says Glenn Hansen '92, special
project coordinator, Asia/Pacific for
Chubb Group of Insurance Companies,
one of the region's service industries. In
manufacturing, explains Booth, "multi­nationals
need factory, pro­duction
and maintenance
managers, while technical
skills are the assets most
sought by local companies."
that some people travel via
canals to save time," says
Celoza, who visited Thailand
last year. Yet J. P. Rooney '67,
a strategic, financial, and cor­porate
consultant in Thailand,
says it is important to recog­nize
that "the [infrastructure)
problems in Thailand are the
result of economic success
and that the country has the
capacity to resolve them." James Reinnoldt '81
"The high demand for
skilled professionals tends to
create an atmosphere where
skilled employees can move
easily from company to com­pany,
seeking the very best in
compensation, bonuses, and
THUNDERBIRD XLVIII /3/ 1994
training," says Mark Wysocki '91, senior
personnel specialist for Systematics
Information Services, Inc., an outsourc­ing
service and application software
firm with offices located around the
world and within Southeast Asia in
Singapore.
Much of the labor shortage can be
attributed to the emigration of some of
the region's Mandarin-speaking profes­sionals
back to China in recent years.
This so-called "brain drain" has had a
global migration effect. To :fill the gap,
computer technicians, architects and
engineers, along with members of the
skilled trades, have left the ranks of the
unemployed in Europe, the U.S. and
elsewhere to find jobs in Southeast Asia
In Singapore alone there are an esti­mated
150,000 to 200,000 expatriates.
Yet because of the region's great eco­nomic
and cultural diversity, there are
places where labor is not as scarce. Jay
Savage '75, who works for Plexchem
Philippines, Inc., a Polyolefm trading
company, explains that the supply of
managerial and skilled labor is more
abundant in the Philippines, where
English, rather than Mandarin, is the
language used in the government and
education systems and where most
business is transacted in either English
or Spanish. "Many companies are mov­ing
to the Philippines to handle regional
sales responsibilities," Savage says.
JOINT VENTURES/PARTNERSHIPS:
A WINNING APPROACH
Wherever new companies choose to
locate in Southeast Asia, they are apt to
be more successful if they partner with
other enterprises that have local exper­tise
and experience.
Joe O'Neill '80, director, Europe/Asia!
Middle East for Jergens' International
Division, attributes much of his firm's 42
percent market share in lotion in the
Philippines to the capability of local
licensee Vibelle Manufacturing Com­pany,
a company with six decades of
experience in the country. Jergens also
elected to use production technology
from a Japanese firm, KAO Company,
"making our Filipino operation a good
example of a multinational enterprise
that is supernational," O'Neill says.
Such partnerships and joint ventures
are characteristic of business in South­east
Asia, from manufacturing to raw
materials. Austin Seay '70, managing
director for Tidewater Marine Inter­national
PTE LTD, says his company
operates joint drilling ventures in Brunei
6 THUNDERBIRD XLVIII 131 1994
Joe O'Neiu '80 Austin Seay '70
and Indonesia and looks favorably upon
joint ventures in Vietnam and other less
developed countries of the region.
"Cambodia has awarded acreage to sev­eral
[offshore] companies," says Seay.
Joint ventures between Southeast
Asian countries and Asian countries
outside the region also abound. Sukan­janajtee's
firm, an Induction Heat
Treatment facility for the steel-related
industry in Thailand, is a joint venture
with Kondo Densi Kogyo of Japan.
"'Synergistic growth,' a buzzword for
the nineties," says James Reinnoldt '81,
regional managing director for North­west
Airlines in Southeast Asia, "unites
finns to avoid protectionistic trade bar­riers.
Our Northwest Airlines/KLM
alliance, a case in point, has allowed us
to double our net-work
and enter mar- Mark Wysocki '91
kets that otherwise reviews internar
would not have been
profitable due to
restrictions limiting
flight frequencies
and the number of
tional personnel
policies with co­workers
Jeanne
Otten and Tan Nar
seats allowed any Nee in Systematics'
one airline." Singapore o.ffice.
Governments, too, are forming "joint
ventures" in Southeast Asia. Lindblom
points to "economic growth triangles
such as a Singapore-led project to build
a complete city/economic zone, mod­eled
after Singapore, in Suzhou, near
Shanghai, China." And there is talk
among ASEAN nations to create new
docks in Batam, Indonesia, and Johor,
Malaysia to form a "shipping triangle"
with Singapore. (ASEAN, the Association
of Southeast Asian Nations, includes
Singapore, Thailand, the Philippines,
Indonesia, Malaysia and Brunei and was
formed in 1967 to strengthen cultural,
political and economic understanding
among its members.)
AFTA: A TRADING TRIUMPH?
This growing reliance on joint ven­tures
holds promise that AITA (ASEAN
Free Trade Agreement), the latest trad­ing
agreement to emerge from ASEAN,
might actually stick. "Past economic
cooperation in ASEAN cannot be
regarded as successful," says Bruno
Cornelio, Jr. '76, chief, Private Enter­prise
Support Office of USAID in the
Philippines. Between 1976 and 1987
there were at least five regional ASEAN
economic cooperation agreements. All
five were based on economic policies
that still held inward-looking industrial­ization
strategies, and all five failed.
But now Southeast Asia has adopted
a trading agreement that, like those of
NAITA and the EU, incorporates active
participation from the business sector.
The Agreement on the Common Effec­tive
Preferential Tariff (CEPT) for the
ASEAN Free Trade Area, or "AFTA"
(ASEAN Free Trade Agreement) was
signed by ASEAN members on January
1, 1993. "The objective of AITA is to
reduce intra-regional tariffs on all man­ufactured
products [to a level of 0-5 per­cent]
within a 15 year period," says
Suka.r\ianajtee.
"Once fully implemented," adds
Cornelio, "AITA offers the opporturLity
to trade with a market of over 350 mil­lion
people under a single set of import
rules."
"Southeast Asia, along with the rest
of Asia, is the place to be now," says
Lindblom. "It will be the economic pow­erhouse
in the 21st century, providing
the resources, natural and human, and
consumers-with respectable purchas­ing
power-beyond anyone's wildest
dreams." •
• Viewpoint by LleweUyn D. HoweU, Chairman, Department of International Studies
A New Vietnam
Offers opportunity to
American enterprise
"Ton Indochine n'este plus.
Elle est morte," Camille
tells her adoptive French
mother in the film "Indo-chine."
In this fIlm it is colonial Indo­china
that has died, in spirit if not in
terms of the geopolitical reality of the
1930s.
Several new Vietnams have arisen
from those colonial ashes. One, the
Vietnam of conflict and war, lasted for
more than thirty years after the depar­ture
of French colonial power. Another,
an austere and retributive totalitarian
state, focused strongly on cleansing
Vietnam of the foreign influences that
had determined its destiny for hundreds
of years. Now those two Vietnams have
also died, as is evident to anyone in
1994 who walks the streets of not
only Ho Chi Minh City, but also
Hanoi.
Having begun my own series of
Southeast Asian sojourns as a
Peace Corps volunteer in Malaya
in 1963, I have lived on the
periphery of Vietnam over more
than three decades. Despite my
familiarity with Vietnam from
extensive study and even my
comfort with the region, I have to
admit to my own nervousness in
approaching my first visit to
Vietnam in 1992. I, too, was a vic­tim
of the media.
On that first visit in June of
1992 I received a welcome that
was more than just an expression
of graciousness on the part of the
Vietnamese. It was one of genuine
friendship that included a healthy dose
of self-interest.
Vietnam and the Vietnamese govern­ment
have recognized the need for an
interrelationship with that world of for­eign
influence that they so strongly
fought for so many years. By 1986, the
Vietnamese government began taking
surprising measures, including changes
in investment and property law, to radi­cally
alter the direction of its post-war
Marxist philosophy. Almost overnight,
vibrant entrepreneurial activity reap-peared
throughout Vietnam, although
much more strongly in the South.
Once the door to the outside was
opened, it was not opened just a crack
but nearly all the way. With the Feb­ruary,
1994 lifting of the U.S. embargo of
Vietnam, it might be argued that this
door has now been taken off its hinges.
AMERICA'S "REDISCOVERY" OF VIETNAM
Americans have been continually sur­prised
in lectures and talks that I have
given over the last two years on the
nature of business operations and on
the society, culture, politics and eco­nomics
in Vietnam. 'This is not because
suddenly Vietnam has changed, but
rather because the American view of
Vietnam had been distorted.
Americans have not known, for
example, that some degree of foreign
investment persisted throughout the
years of the war and the following
authoritarian regime. Nor have they
realized the extent of foreign invest­ment-
more than $3 billion by mid-
1993-that began pouring into Vietnam
since 1986 while the American embargo
was still in force. Many American allies
have been significant investors in recent
years. Many smaller Asian states, like
Malaysia and Singapore, have recently
jumped into the investment gap.
AMERICA'S ECONOMIC ROLE
IN VIETNAM
While there has been a surge of U.S.
companies into the Vietnam market
since the lifting of the embargo, much
remains to be done if American compa­nies
are to capture a substantial share
of either the investment opportunities
or sales markets. First, Americans need
to break through the stereotypes of
Vietnam and the Vietnamese that have
been shaped by our many decades of
isolation and opposition.
Vietnam's 72 million people are indus­trious,
highly skilled, well educated, and
determined. Vietnam, under its new free
market orientation, has again jumped
into the forefront of agricultural pro­duction
and is now the world's third
leading exporter of rice. Other natural
resources remain untapped but human
resources seem to be critical in its
future. A role in management education
would appear to be a significant oppor­tunity
for an institution of Thunder­bird's
quality and orientation.
Investment in Vietnam still entails
risk. Interesting challenges for investors
exist in weak and inadequate banking
and financial institutions, and a
legal structure that remains tenu­ous
despite regular efforts by the
Vietnamese government to bolster
it. Land and equipment valuation
have only recently been addressed
and management training and
industrial skill development need
immediate attention. Infrastructure
is also inadequate and American
road-building companies are espe­cially
being sought by the Vietnam­ese
government. As is the case
virtually everywhere in Asia, the
matter of corruption needs to be
dealt with and American investors
must give concerted attention to
problems in this arena.
A 1993 East-West Center survey
has shown that U.S. companies focus­ing
on Asia have established that only
China, Indonesia and Thailand exceed
the opportunities that are now to be
found in Vietnam. While traditional
investment targets like Malaysia,
Taiwan, South Korea and Singapore all
remain viable in many respects, the
emerging Vietnamese market will be the
highlight of the early 21st century in the
region of the world that will dominate
the future of the global economy. • .
Reader responses to viewpoints in
Thunderbird magazine are welcome
and may be addressed to the editor.
THUNDERBIRD XLVIII 131 1994
T'bird Aspires to ASPIRE
An outreach grant for
Southeast Asian students
Southeast Asian students study­ing
abroad have high hopes that
their education will create posi­tive
change-not only for them­selves
but for their countries. Degrees
in hand, they return home ready to
assume important jobs and societal
roles. Instead, many encounter unex­pected
hurdles such as cultural and
social adjustments, new linguistic barri­ers,
national and political changes, and
professional problems that slow their
progress. It is as if their out-of-country
experiences have made them strangers
in their own homeland.
"It's not easy," says Paul Arcenas '94,
who experienced a difficult return to
the Philippines in 1989 after working
only nine months in the U.S. Now back
in the States as an M.I.M. candidate at
Thunderbird, Paul says, "It was confus­ing
and frustrating to reacquaint myself
with my home country conditions and
ways of doing things that I assumed
would have been familiar to me."
ASPIRE-A NATIONAL OUTREACH
The transitional struggle Arcenas
faced is recognized as "reverse culture
shock" or "reentry stress." In contrast to
most schools, Thunderbird's interna­tional
focus has traditionally prepared
students to cope with this phenomenon.
Now, a newly awarded USAID-funded
ASPIRE grant (ASPIRE is an acronym
for APEC Student Professional
Integration and Reentry)l is enabling
the School to become even better at this
task.
For the second consecutive year,
Thunderbird has been named one of
approximately 14 Project ASPIRE Incen­tive
Grant campuses in the United
States. Components of the ASPIRE pro­ject
include professional development
and reentry preparation programs; a
quarterly ASPIRE Newsletter (pub­lished
by NAFSA); "ASPIRE-L," an elec­tronic
mail service; and national
teleconferences. Brown bag lunches,
job fairs and a resume database offer
further benefits to T'bird students who
participate in the program.
THUNDERBIRD'S ASPIRE PROJECT
Because Thunderbird already offered
reentry outreach to foreign students,
the School's grant proposal focused on
improving its existing program. Funding
was requested to design a model pro­gram
that would begin at the time stu­dents
are admitted to Thunderbird,
continue through their educational
sojourn, and extend through the job
search upon their return home.
The proposal, written by ASPIRE
Project Coordinators MaryLee Carter,
foreign student adviser, and Pamela
Untemaehrer, director of career man-
Theresa Sazon '94
of the Philippines
and Joao Saldanha
'93 of Indonesia
discuss plans
for ASPIRE
workshop.
agement, resulted in a $2,500 Incentive
Grant for funding Thunderbird's model.
To create awareness and gather infor­mation
about the needs of students, the
initial grant proposal called for litera­ture
reviews, focus-group discussions
and a student survey.
These steps unveiled the fact that
most Southeast Asian students aren't
aware that they may find reentry diffi­cult,
either on a cultural or professional
level. It also showed they hold unrealis­tic
expectations about the types of jobs
and compensation they will initially
acquire upon their return. Based on
information acquired through the sur­vey,
a handbook was designed to
address the specific concerns of South­east
Asian students. It was drafted and
pilot tested in the first year of the grant.
In addition to the handbook, work­shops
and seminars are major project
components. "The information from the
survey also helped us determine appro­priate
seminar/workshop topics," says
Carter, "ranging from 'Job Search
Strategies for the ASEAN Region' to
'The Role of ASEAN Women in the
Business World.'"
LOOKING AHEAD
The grant has been renewed for a
second year to refine and distribute the
handbook and continue the School's
seminars, workshops and networking
outreach. Next, a plan for future use of
the model program will bring features
of Thunderbird's ASPIRE Project to
students from other world regions on
campus.
"The framework we developed for
the ASPIRE model can be adjusted to fit
the cultural content of any geographic
area, " says Untemaehrer. "For the bene­fit
of other schools, we presented our
model at a regional NAFSA conference
in November and in May we'll take it to
NAFSA's national conference in Miami,
Florida"
Indonesian M.I.M. candidate Cindy
Ardianti '94 adds, "I participate in the
ASPIRE project and can see that it will
help me-especially next semester
when I begin my job search." •
1 Fonned under the Asia-Pacific Economic
Cooperation Partnership for Education (APEC-Ed),
ASPIRE assists ASEAN and South Pacific island stu-
..,. dents by supporting university and graduate school
?' programs in career development, reentIy preparation g and networking. (ASPIRE funds are provided by the
cr United States Agency for International Development ~ and the Advising, Teaching and Specialized Programs
'" Division of the United States Wonnation Agency
3 through a cooperative agreement with NAFSA;
~ Association of International Educators.) ~ ~~~~~~~~~~~~~-------------
THUNDERBIRD XLVIII / 3 / 1994
• Faculty Profile
With "Interest" to Spare
Taeho Kim is dedicated
to both students and research.
Thunderbird was a much differ­ent
place when Professor
Taeho Kim first arrived here to
begin his teaching career in
1973. The only computer in the World
Business Department was a Hewlett­Packard
9000 series barely capable of
performing simple MINITAB statistical
computations. The faculty was small, as
was the student body. His first teaching
assignment was in business finance,
and in the ensuing years here he has
continued to focus on the field of
macro- and micro-finance. He came to
the position well prepared, having pre­viously
worked for the Korea Develop­ment
Bank as a research economist.
Certainly, Thunderbird has changed
dramatically over the last two decades,
and Professor Kim has been a first­hand
eyewitness and active partici­pant
in the School's development.
However, "one thing which has not
changed is Thunderbird's underly­ing
goal to educate its students in
international management," he
voices emphatically.
Today, sitting behind his desk in
the World Business Department at
Thunderbird, surrounded by two
computers and stacks of books and
articles-a number of which he has
authored, Dr. Kim sees a much dif­ferent
direction ahead for interna­tional
finance.
He foresees a time when it might
be possible for all international
financial transactions to take place
entirely on the information superhigh­way;
a time when a borrower or a
lender will log on to the Internet, state
terms and conditions, and wait for a
response.
It will be a time when geographical
considerations matter less, and global­ized
product lines will matter more.
"Students should be prepared for this
eventuality," says Professor Kim.
Kim came to Thunderbird after com­pleting
a Ph.D. economics program with
distinction in econometrics at the
University of Colorado, where he was a
Fulbright Graduate Fellow. Interested
in teaching international finance
courses, he saw an almost limitless
potential in this area It became a cata­lyst,
binding him and the School.
Except for two years on the faculty of
Pennsylvania State University, he has
been with Thunderbird.
Kim found that the School's small size
and flexibility were conducive to facili­tating
curriculum innovation. He intro­duced
a new international finance
course which dealt with multinational
business financial problems, and later,
he implemented Money and Banking
and International Banking in the cur­riculum.
The International Banking
course was unique in its time and was
specifically geared to meet industry
demand.
Twice the recipient of Thunderbird
awards for teaching excellence, and
having held the Chase Manhattan Bank
Chair, which was funded to promote
education in banking, Dr. Kim's commit­ment
to the School and to its student
body are unquestioned. He served a
two-year term as Chair of the Faculty
Senate from 1986 to 1987, a time the
School was entering a major transi­tional
period. At the end of his term, in
appreciation of his work, the faculty
honored him with an award for out­standing
service, the first of its kind.
Dr. Kim is actively engaged in
by Susana HoweU
research and publications, twice receiv­ing
best publication awards in the
World Business Department. He has fre­quently
presented his research papers
at meetings of the Econometric Society,
the Academy of International Business
and other professional organizations.
Dr. Kim recently authored a major text­book,
International Money and Bank­ing,
a cumulative result of his teaching
and research in this field. In the preface
of his book he states: "My greatest debt
is to the students who took my course
in international banking without a suit­able
textbook and suffered most. "
He is preparing a companion book of
case studies to accompany the text, as
well as an instructor's guide. The three
components will form an integrated
whole that can be used in international
banking courses. And, the Interna­tional
Encyclopedia of Business and
Management has commissioned Dr.
Kim to prepare new article entries for
its first edition.
Dr. Kim has also eI\ioyed his participa­tion
in restructuring The International
Executive into a scholarly, refereed jour­nal.
He sees a definite niche for the jour­nal
in the vast panoply of
academic publications because it
is "refreshing, readable, and yet
rigorous."
A supporter of Thunderbird's
global outlook, Dr. Kim's profes­sional
associations in Korea
helped establish academic ex­change
programs with Yonsei Uni­versity,
a premier institution in
Korea He sees great potential in
international educational oppor­tunities
through the programs.
"It is a privilege of being a
teacher to witness students grow
professionally as well as person­ally
while they are here," says Dr.
Kim. "After graduating, some
write letters telling me what they
are doing now, but more importantly,
these letters indicate our closer relation­ship,
a sort of permanent partnership, as
the years go by."
In the early years, while his children
were growing up, the Kim family lived
on campus and his wife, Myong-Ok Kim
'84, became an alumna of the School.
Having dedicated two decades to Thun­derbird,
Professor Kim unquestioningly
calls Thunderbird "home," and when
asked what he does for relaxation, smil­ingly
replies that he loves what he does,
and that it takes him 24 hours a day to
do it. •
THUNDERBIRD XLVIII 131 1994
• Campus News
Thunderbird Now
AACSB Accredited
degree accreditation rules contained
prescriptive curriculum requirements
that excluded Thunderbird's interdisci­plinary
degree.
Accreditation by the American Under a complete re-creation of its
Assembly of Collegiate Schools of Busi- accreditation rules in 1991, the AACSB
ness (AACSB) was granted to Thun- established new criteria based on mis-derbird
on April 12 at the Assembly's sion, rather than on a specific curricu-annual
meeting. The announcement cul- lum, making Thunderbird eligible for
minated more than a year of prepara- AACSB accreditation.
tion during which all aspects of the Among the benefits of AACSB-Thunderbird
program were examined. accreditation for Thunderbird are:
The first phase in the accreditation • Expanded funding opportunities
process was an extensive self-study and from those foundations and govern-internal
analysis. Documentation was ment agencies that only consider pro-then
submitted to a peer review posals from AACSB-accredited
team of four deans of colleges Of, schools;
business and one industry repre- • Increased ability to recruit fac-sentative.
ulty and students with the highest
Next came a thorough on-site qualifications;
evaluation by the review team, • Greater inclusion in overseas
which resulted in a recommenda- student informational and referral
tion for accreditation. This brought offices which often confine their refer-further
evaluation by the AACSB ence materials and recommendations to
Business Accreditation Committee AACSB-accredited schools;
which concurred with the peer review • Consideration among organizations
team, and finally, ratification of the rec- such as Business Week and u.s. News .
ommendation for accreditation by the and World Report that evaluate only
AACSB Board of Directors. AACSB-accredited schools in their
Thunderbird has long been accred- rankings;
ited by the North Central Association, • Increased employment opportuni-the
primary body that grants general ties among the growing number of orga-accreditation
to most colleges and uni- nizations requiring degrees from
versities in its region. Until recently, AACSB-accredited schools as a hiring
however, the AACSB business master's prerequisite.
10 THUNDERBIRD XLVIII 13 1 1994
Entrepreneurs
Lead Forum
The Entrepreneurs' Club and ASLC
presented the "1994 Entrepreneurs'
Forum: Innovation in the Global
Marketplace" to students and the Thun­derbird
Community on April 15. This
annual event provides concrete infor­mation
on how to start a small business
and eventually expand internationally.
Established entrepreneurs and their
topics included:
• Larry Farrell, president and founder
of The Farrell Company and author of
Searching for the Spirit of Enterprise,
who spoke on "Lessons from Asian,
European and American Entrepre­neurs;"
• Dr. Fran J abara, founder of the
School of Entrepreneurship at Wichita
State University, "The Anatomy of the
Entrepreneur; "
• Thomas Watson, Jr., chairman and
CEO of Watson Rice and Co., "Funda­mentals
of Small Business Expansion
Overseas;" and
• Co-presenters Morton Fleischer,
President, CEO and founder of Fran­chise
Finance Corporation of America
and Jack Scott, chairman of Key Inter­national
Inc., "Success Stories: Spanning
Industries Across the Globe."
An overriding theme throughout the
conference was the
concept of entrepre­neurism
as continu­ous
innovation.
"Searching Jor the
Spirit oj Enterprise"
at the Entrepreneurs'
Forum are, left to
right, student orga­nizers
Nick Walker,
Rob Prescott and
George Randall (rear)
and entrepreneurs
Jack H. Scott and Dr.
Fran Jabara (front).
Konviz Joins
Russian Project
Alexander Konviz, Ph.D. has been
named executive director, Russian
operations for Ecotech International, a
Scottsdale, Arizona-based environmen­tal
import/export management finn that
represents a consortium of companies
benefiting from a U.S. Department of
Commerce grant administered by
Thunderbird. One of only nine such
grants in the country, Thunderbird's
three-year $500,000 CABNIS (Consor­tium
of American Business in the Newly
Independent States) grant has the spe­cific
goal of building partnerships
between U. S. environmental finns and
markets in Russia and the Newly
Independent States (see Thunderbird
magazine Vol. 47; No.3).
Konviz visited Thunderbird in late
March and early April to consult with
World Business Professors Dr. Dale
Davison and Dr. Dennis Guthery on
business and marketing strategies and
to train under Ted Devlin '92, Ecotech
executive vice-president, at Ecotech's
Scottsdale office. He is now back in
Moscow where he shares Ecotech's
Russian office with Thunderbird intern
Brian Rovetta '94, and administrative
assistant, Tatiana Kublitskaya
From this location, Konviz will intro­duce
to Russia and the Newly Indepen­dent
States environmental products
from approximately 20 U.S. manufac­turers
in the consortium, products rang-ing
from reconditioned laser cartridges,
to photovoltaic panels, to water treat­ment
systems.
"Once a demand for a product is
established," says Konviz, "we'll sup­port
market growth in that product by
establishing the appropriate strate­gies-
from distributorships, to repair
and parts services, to Russian-based
manufacturing operations."
For example, Ecology Technology
International (ETI), one of the compa­nies
in the consortium, manufactures
"Fyrezyme," an enzymatic solution that
removes petroleum contaminants from
soil and water by activating naturally­occurring
indigent bacteria. Because
Fyrezyme is bulky and expensive to
ship, any sizeable demand for this prod­uct
will likely lead Konviz to find ways
for ETI to produce it in the local area
Given the region's serious environmen­tal
problems, Konviz believes a "sizeable
demand" lies just ahead for products
made by consortium members.
In all, the CABNIS grant includes six
participants. As program manager, Eco­tech
is the "business venture" partner
responsible for making the ultimate
business decisions, such as structuring
projects and selecting the consortium
members, products and technologies
that are most likely to succeed in the
region. Among the five additional partic­ipants,
Thunderbird administers the
grant and provides consulting services;
Squires, Sanders and Dempsey, an inter­national
law firm, provides legal ser-
Muscovite Alexander Konviz,
Ph.D. , in a cactus setting on
campus, before returning to
Moscow to assume a new role
in Thunderbird's CABNIS
grant project.
vices; the Arizona Technology Incubator
provides office space for Ecotech; and
the Academy of National Economy, a
premier Moscow business school, con­tributes
regional business expertise.
McDonnell Douglas Helicopter Systems
also participates in the grant.
Born in Moscow, Konviz graduated
from the Moscow University of Civil
Engineering and Hydro-Power Con­struction
and has a Ph.D. in soil mechan­ics
and foundation engineering. Prior to
accepting his new position at Ecotech,
he was an engineer and head of market­ing
for Hilti Distribution Ltd, a Swiss
construction firm. His experience
includes strategic planning, setting up
business operations in Russia for
Western finns, import/export activities,
administrative work, accounting, mar­keting,
and advertising.
Instrumental in the search for an
executive director was Elena Skvort­sova
'94, who interviewed 19 candi­dates
while interning for Ecotech last
semester in Russia. Selection for the
position was made by Dr. Davison, Ted
Devlin and Trevor Stansbury '92, presi­dent
of Ecotech International, to whom
Konviz reports.
With Konviz at the helm, Thunder­bird's
CABNIS has moved from stage
one, planning and organization, to stage
two, implementation. Now fully engaged
building international partnerships to
advance environmental business in his
country, Konviz says his job is "really a
purposeful one; and interesting." •
THUNDERBIRD XLVIII /3/ 1994 11
• Campus News
Lady Margaret
Thatcher admires
"Thunderbird"
Kachina gift on
stage in the TAG
with, from left to
right, student
Nelson Fanning, a
U.S.-British dual
national, President
Herberger, and
students Olaf
Throndsen and
Mark Major of
Great Britain.
Thatcher Draws Overflow Crowd
On May 2, former British Prime
Minister Margaret Thatcher partici­pated
in an open forum held in the
Thunderbird Activity Center that drew a
student audience of more than 1,200-
the largest in the School's history.
Responding to topics ranging from
South Africa to the Falklands War to
Bosnia, Lady Thatcher stressed the
importance of law in all aspects of inter­national
relations and said that govern­ments
cannot condone aggression. Her
comments at Thunderbird included
strong criticism of the United Nations'
failure to recognize Bosnia's right to
self-defense, stating, "We have reversed
the lesson we learned this century:
Never appease an aggressor."
She voiced opposition to having an
organization, such as the European
Union, usurp the lawmaking authority
of individual countries and stressed her
opposition to (1. single European cur­rency,
contending that the countries of
Europe will prosper best when their
individual differences are preserved.
Emphasizing the importance of free
trade in order to bring prosperity and
self-determination to all nations large
and small, she applauded the increase
12 THUNDERBIRD XLVIII 131 1994
of democracy throughout the world in
the last decade.
Following her address in the TAC,
she spoke to an overflow audience of
approximately 250 students who had
watched the event via microwave trans­mission
across the campus in the AT&T
Auditorium. Lady Thatcher's visit was
made possible by Thunderbird Trustee
Geoffrey Bible, executive vice presi­dent,
Philip Morris Companies, Inc.
Babbitt Addresses Population Shifts
The Honorable Harriet C. Babbitt,
U.S. Ambassador to the Organization of
American States (OAS), gave the
keynote address at "Shifting Popula­tions:
Implications for the 21st Century,"
a conference sponsored by Thunderbird
and Planned Parenthood of Central and
Northern Arizona, and a precursor to
the once-a-decade United Nations'
International Conference on Population
and Development, to be held in Cairo,
Egypt this September.
In her address, Babbitt spoke about a
"quiet revolution" that is bringing a "con­vergence
in democracy and free markets
to the Americas," and facilitating the reso­lution
of transnational issues such as pop­ulation
migration and control. "Issues
once taboo in the dialogue between
nations are now being discussed with
great vigor," she said. Babbitt pledged to
do all in her power to work for success in
the upcoming Cairo conference, which
she said "provides an extraordinary
opportunity for the nations of the world
to work together toward sustainable
growth."
(above) Trustee
William F. Gillis
extols the virtue of
diversity in his
Black History
Month address.
Tom Peters out­lined
points from
his new book,
CrazyTiroes
Call for Crazy
Organizations,
for the benefit of
Thunderbird
students.
Ambassador
Babbitt discussed
population
migration and
other issues of
concernina
keynote address
at Thunderbird.
William F. Gillis
Gives Keynote
Thunderbird honored Dr.
Martin Luther King and Black
History Month by hosting meet­ings,
a speaker presentation and
a campus reception for the
board of Try Us Resources, a
minority business advocacy
organization whose members
serve on Thunderbird's National
Minority Advisory Council.
William F. Gillis, one of the
Thunderbird Board of Trustees'
five newest members and presi­dent
and chief operating officer
of INFO Enterprises, Inc., a sub­sidiary
of Motorola, gave the
Black History Month Keynote
address. He began with brief profiles of
the lives of 16 black American pioneers
and challenged his audience to become
more familiar with their contributions
to society.
Gillis urged a renewal of "commit­ment
to cultural, social and economic
diversity ... as a key component of collec­tive
well-being and future success." He
recognized Thunderbird for its efforts
to create minority scholarships and
gave examples from his own company
on strategies for advancing minority
participation in the high-tech sectors of
business. Gillis' firm, based in Phoenix,
has developed and patented a high­speed,
high-accuracy method of con­verting
paper documents into easily
searched electronic information.
Author Tom Peters
Advocates Change
Tom Peters, management consultant
and author of In Search of Excellence
and other popular works on manage­ment
theory, visited Thunderbird on
April 6, at the personal invitation of Dr.
Caren Siehl, to address students in her
Fundamentals of Management classes.
His address, "Dare to be Fired," was
held in the AT&T Auditorium.
Peters focused on his theory that
people are most effective in assign­ments
that interest them intensely. He
debunked the value of "job security"
and advised taking steps to switch posi­tions
should interest in one's work
decline. "Successful individuals-and
corporations-re-invent themselves
regularly," he maintained.
THUNDERBIRD XLVI II /3 / 1994 13
Interfest 1993-94 individual Interfest "passports" from
"customs officers." They also visit a
"currency exchange" booth and child
receive foreign coins. They are now
Thunderbird reaches out ready to "tour the world."
to school children Country VISits: A "global village" filled
with sights, sounds and activities is cre­ated
by Thunderbird's various clubs.
Approximately 20 different countries/
regions are represented by booths in
this last activity, the climax of Interfest.
Creative, hands-on activities vary at
each booth, and include such chal­lenges
as playing Yote, a West African
strategy game; using chopsticks; or
comprehending the mystery of
Ganeshe, a Hindu deity that is half­human
and half-elephant.
More than ever, today's
school children need a cur­riculum
rich in global
awareness to prepare them
for the future. Graduate students at
Thunderbird's Glendale Campus are
addressing this need through a hands­on
event for Phoenix area schoolchild­ren.
Their creation is Interfest, a field
trip experience that promotes cultural
and geographic awareness among chil­dren
between the ages of 6 and 12 by
introducing them to Thunderbird's
international diversity. The program is
now in its fourth year.
1,500 CHILDREN REACHED IN
1993-94 YEAR
Sponsored by the Thun­derbird
Associated Student
Legislative Council (ASLC)
and the student Outreach
Organization, Interfest was
held in the Thunderbird
Activity Center (TAC) dur­ing
the fall and spring
semesters, reaching nearly
1,500 children in total. The
event, billed as "Interfest: A
Global Walk," consists of
four components: a campus
tour, a stage show, a cus­toms
activity and country
visits.
Campus Tour: Students
from Thunderbird's Cam­pus
Ambassadors organiza­tion
meet each arriving
school bus, then take its
children on a campus tour
to explain the historical and
international features of
Thunderbird.
Stage Show: School chil­dren
enter the TAC, where a
darkened interior and musi­cal
sound track set the
mood for adventure. They
seat themselves around a
platform stage and settle in
for a 15-minute show,
emceed by a graduate stu­dent
costumed as "Uncle
14 THUNDERBIRD XLVIII 131 1994
Sam." Thunderbird students from vari­ous
countries take the stage one by one,
dressed in native costume and carrying
their national flags. They introduce
themselves and point out features of
their homeland while images from their
country are projected onto a large
screen behind the stage. As each stu­dent
leaves the stage, children reach out
to shake hands and receive farewell
messages such as "au revoir," "auf
wiedersehen, " "ciao, " etc.
Customs Activity: Next, the lights in
the TAC are turned on, and children line
up at a passport booth to receive their
The booths also offer activities in
common, such as stamping passports,
teaching basic foreign words in the lan­guage
of their countries ("hello," "good­bye"
and "thank you") and flag painting.
The passports become take-home
mementos of Interfest, described by
Tbird student
Jose Cervantes of
Mexico reaches
out to bid jadios!
as he leaves the
Inter:fest stage.
Nita Masud, a
Tbird student
from Bangladesh,
befriends Phoenix
area schoolchild­ren
at an Interjest
country booth.
one child as "my best field trip
ever!"
INTERFE5T GOES NATIONAL
Thunderbird was invited to
participate in the tenth National
Conference on Student Com­munity
Service and present the
Interfest model at a workshop.
Interfest organizer Brian S.
Vestergaard represented Thun­derbird
at the conference, held
in Boston on April 14-17. His
workshop explained how Inter­fest
brings together several cam­pus
clubs and organizations,
spreads responsibilities widely,
and presents a large-scale com­munity
event using only a mod­erate
budget.
Interfest is sponsored by the
Student Outreach Committee,
which works year-round to bring
the international benefits of
Thunderbird to Phoenix-area
schools. Elementary, middle and
high school teachers also may
contact the committee's student
outreach coordinator to sched­ule
classroom visits from gradu­ate
students.
~ Outreach gives Thunderbird
~ students from approximately 70
; countries an opportunity to
~ share the wealth of their cultural
~ and language diversity with local
o American youth. •
:r:
0..
• Footnotes
GREG PETERS OPENS CEREMONY
Gregory A Peters '86 welcomed new
students to Thunderbird with a Opening
Ceremony address on January 24 in the
Thunderbird Activity
Center. Peters is execu­tive
vice president of
Connell Company in
New Jersey and a mem­ber
of the board of
directors for the inter­national
division of the
Kuwait-based Action
Consultancy Bureau.
ALUMNI CLUBS TEAM UP ON PROGRAM
On March 2, the Thunderbird Alumni
Association, Phoenix Chapter, and the
Stanford Alumni Club, Phoenix Chap­ter,
presented Jeffrey Pfeffer, Ph.D., the
Thomas D. Dee II Professor of Organiza­tional
Behavior at the Stanford Graduate
School of Business. Dr. Pfeffer spoke in
the AT&T Auditorium on "Competitive
Advantage Through People: Unleashing
the Power of the Workforce."
CHEN SIGNS BOOK CONTRACT
Dr. Min Chen, assistant professor of
International Studies, has signed a con­tract
with Routledge to publish his
book, Asian Management Systems:
Meeting the Challenges of the East, the
first in the Thunderbird faculty series.
The book will be sold worldwide, with
emphasis on Europe, North America
and Australia
NORTON ETHICS LECTURE FEATURES
MOTOROLA EXECUTIVE
"Professionally, To Thine Own Self Be
True," was this year's Charles Olin
Norton Memorial Lectureship in Corpo­rate
Business Ethics given by Ray O.
Waddoups, Ph.D, vice president and
director, Motorola University Western
Region. Waddoup8 discussed personal
values and professional ethics, the
responsibility accompanying technolog­ical
advances, and Motorola's corporate
"code of conduct."
PEACE CORPS ALUMNUS
HOLDS OPEN FORUM
George Salvatierra '73,
director of recruitment,
office of volunteer
recruitment and selec­tion
for the Peace Corps,
was the featured speaker
at a Career SeIVices Open
Forum held for students
on campus in March.
COLLECTION OF 50TH ANNIVERSARY
MEMORABIUA CONTINUES •••
The School is continuing its collec­tion
of archival material for the 50th
anniversary celebration. Alumni are
asked to search their personal belong­ings
for memorabilia that could be dis­played
at the School or held in its
archives, including old copies of the stu­dent
newspaper, the alumni magazine,
photos, awards, plaques, pins, and sig­nificant
documents, such as club char­ters.
In particular, copies of early
student newspapers (The Thunderbird)
are urgently needed.
~
~
t: \ j ~
CEO OF KPMG PEAT
MARWICK TALKS ON
ASIA TRIP
Jon C. Madonna,
chairman and CEO
of KPMG Peat Mar­wick,
the world's
largest professional
seIVices firm, spoke
to the Thunderbird Community in the
AT&T Auditorium on April 28 about his
experiences during a business develop­ment
trip made to Vietnam and China
earlier this year. Madonna is known for
his ambitious reorganization of the finn,
which he took from a functional orien­tation
to a market-driven organization
in 1992.
ICO RESUME BOOKS AVAILABLE
International Career Opportunities
(lCO), a student career-search and net­working
organization, announces the
release of a set of 1994 "I CO Resume
Books." The six books in the set repre­sent
different geographic regions of the
world and showcase resumes of Thun­derbird
students graduating with exper­tise
in those regions. Alumni interested
in obtaining resume books are invited
to contact ICO.
For more information send a fax to
(602) 978-7836 or contact the following
student representatives by phone:
• ICO Middle East-
Britta Dempsey (602) 439-8664
• ICO Pacific Rim-
Michael Alcorn (602) 439-2456
• ICO Francophone-
Elizabeth Lowe (602) 978-8058
• ICO Germany-
Kurt Larsen (602) 588-8991
• ICO Latin America, Spain, Portugal­Alfred
Guerrero
(602) 588-8415
• Team Russia-
Steven Shaw (602) 439-3637
PHOTO BY BffiE MOLLOY '94
STUDENTS RACE FOR COMMUNITY
The Thunderbird Roadrunners Run­ning
Club hosted a Kachina Classic 5K
Walk/Run on April 9 to benefit the
Glendale Community Development
Center, a nonprofit agency that assists
families in their efforts to emerge from
poverty. Nearly $500 was raised for the
Center.
HARVARD TELESEMINAR SHOWN
The Harvard Business School Club of
Arizona invited local alumni and the
Phoenix business community to view
"Competitive Strategies For Changing
Industries," a Harvard Business School
international teleseminar, in the AT&T
Auditorium. The event was hosted by
Alan Murray, Washington bureau chief
of The Wall Street Journal.
PROFESSOR RAM ELECTED CHAIR FOR
U.S. WEST REGION OF AlB
Dr. Sundaresan Ram, Associate Pro­fessor
of Marketing, Department of
World Business, has been elected chair
of the U.S. West Region of the Academy
of International Business (AlB). He and
Dr. David Ricks, vice president for acad­emic
affairs at Thunderbird, conducted
a strategic plan­ning
session on
Thunderbird's
Glendale cam­pus
to determine
activities that
should be pur­sued
by the AlB
West Region to
enhance value to
business schools and faculty in the
region. Also attending the session were
Thunderbird faculty members Dr. Allen
Morrison and Dr. Bodo Schlegelmilch,
along with faculty from other CIBER
centers in the Western Region,
THUNDERBIRD XLVIII /3 / 1994 15
• Footnotes
SfECtI1M! EDUCA.,.. ADOS STAFf
Frank R. Uoyd, Ph.D. and Nancy Tom
have joined Barbara ~ as direc­tors
of executive education. Lloyd, a
former Fulbright
lecturer at the Uni­vemity
of Isfahan in
Iran, joined the
staff in January.
Prior to his Thun­derbird
appoint­ment
he was a
human resources
management exec­utive
with General Motors in Europe
and North America. Among the high­lights
of his 16-year career with GM,
was his service as the first human
resources manager assigned to New
United Motor Manufacturing, Inc.
(NUMMI), a historic joint venture
between GM and Toyota. Lloyd holds a
master's degree and a doctorate in the
interdisciplinary study of American cul­ture
from Purdue University and the
University of Iowa, respectively.
Nancy Tom joined
the executive educa­tion
staff March 1. Her
initial areas of respon­sibility
include admin­istering
the Global
Seminar series of pro­grams,
expanding the
non-degree alterna­tives
for locally based
business executives, and serving the
budgeting! financial data role for exec­utive
education.
Before coming to Thunderbird, Tom
was associate dean and director of the
MBA program at Xavier University's
CoHege of Business Administration in
Cincinnati, Ohio. Tom received an MBA
from Xavier University in 1985 and, that
same year, began her professional
administrative career as director of
admissions and student services for
Xavier's MBA program.
SECRETARY GENERAL OF OPEC SPEAKS
Secretary General Subroto of the
Organization of the Petroleum Exportr
ing Countries (OPEC) addressed stu­dents
and other members of the
Thunderbird Community on April 28 in
a speech titled "The Future Energy
Outlook." His visit was sponsored by his
son, Aswin, a Thunderbird student, and
the Southeast Asia Club, with the sup­port
of the President's Oftice.
16 THUNDERBIRD XLVIII 131 1994
ALUMNUS JOINS
CAREER SEIMCES
Primitivo Diego
'93, joined the
Career Services
Center as assis- ~pE:;!"!'I'ds S:\lI.1)1)1)
ill Illil iOIl. mom alld hoard,
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iOlls sll!'h as til!' Fulhrighl
('ollll11issioll. tlH' :\sia Flltld. till'
,\fricall-,\IlH'ricall Illsl it 111 ('.
,\\111 )EAST. L:\SI'A\' alld ot h('rs,
• ThllIHI!'rhin\ assiglls al I('ast 11'11
flill-t Ilil iOIl I'n'sidl'llt ial m
\\'mld\\id(' Scholarships to
l11illorit~, studl'llh I'ach ~'(,;lr,
Jing-Yang Huang
To Develop New
Business in China
Fall 1993 CIGNA scholarship recipi­ent,
Jing-Yang Huang definitely is
insured for the future. As part of an
ongoing relationship with Thunderbird,
CIGNA International, one of the largest
international insurance companies,
provides a scholarship to recognize
students who have made a positive
contribution to the insurance industry.
Huang is worthy of the award both
professionally and academically. In
1986, Huang graduated from the
University of International Business and
Economics (UIBE) located in Beijing,
China. After graduation, Huang worked
for the People's Insurance Company of
China (PICC) from 1986 to 1987. Her
responsibilities at PICC were new lines
of business research, risk analysis, and
business negotiation. From 1988 to 1992
Huang returned to UIBE where she
taught a course in foreign trade insur­ance
and trained over 1,000 managers
from 25 provinces in import/export
management.
When she received the scholarship
she couldn't believe it. "I felt extremely
honored to have been named as the
winner of the scholarship," says Huang.
After graduating,
Huang wanted to
give something
back by offering
her assistance to
CIGNA to set up !
operations in ~
China. Huang ~
says, "I think that ~
doing business 8
with foreigners 5
and business edu- ~
cation are very Jing-Yang Huang
important ways to delivers an address
influence China to
further open its about insurance
door to U.S. cor- opport:unities in
porations and to China.
the world."
In January of this year, Huang
accepted a position with CIGNA
International as representative for new
business development in the Chinese
insurance sector. "I am glad that I can
do something to improve and accelerate
the process toward the market econ­omy
of China," says Huang.
by Andrea M. Komives '94
THUNDERBIRD XLVIII 131 1994 19
• Thunderbird Review
Alumni Books
Walking the High Tech High Wire:
The Technical Entrepreneur's Guide to
Running a Successful Business
(1994)
Author: David Adamson '84
Publisher: McGraw-Hill, Inc.
Anyone interested or involved in high
tech start-ups can appreciate David
Adamson's analysis of the environment
in which these companies operate. His
long-term advice and insight on over­coming
start-up problems covers topics
ranging from the lack of time and
money to the need for quality control
and marketing.
"Adamson has written an excellent
chronology of the six-year life of a high
tech enterprise from business plan to
successful venture," says Dr. Paul
Johnson, associate professor of man­agement
at Thunderbird. "Well-written,
informative, entertaining; its last chap­ter,
'Are We Rich Yet?' is superb."
The Power of Team Building:
Using Ropes Techniques
(1992)
Author: Harrison Snow '82
Publisher: Pfeiffer & Company
Successful team building is increas­ingly
seen as an important component
of global competitiveness. Wmner of a
Ben Franklin Award for design, Harrison
Snow's book documents the "Ropes"
techniques of team building developed
for World War II survival-training
courses and adapted for corporate
use today. Managers seeking to
increase employee coopera­tion
and productivity might
ef\joy this look at experiential
learning and training tech­niques.
20 THUNDERBIRD XLVIII 131 1994
Faculty Books
Blunders in International Business
(1993)
Author: David A Ricks, Ph.D.
Publisher: Blackwell Publishers
David Ricks, author of Big Business
Blunders (1993) and other international
business books, writes another amusing
and informative book on the mistakes
and blunders made in all functions of
international business: marketing, man­agement,
production, translation and
strategy. This book is hard to put down.
It provides a fascinating and educa­tional
look at the mistakes made by
companies as they venture into the
global market. Ricks is vice-president
for academic affairs at Thunderbird.
by Tammy Neeley '94
Prime Cash: First Steps in
Treasury Management
(1993)
Authors: Arkadi Kuhlmann, Ph.D;
F. John Mathis, Ph.D; and
James Mill, Ph.D.
Publisher: McGraw-Hill, Inc.;
College Custom Series
To those individuals concerned with
the planning, organization, and control
of a corporation's cash flow, this book is
a must-read. The authors have pre­sented
a clear and concise treatment of
the fundamentals of cash management
on a global scale. Telecommunication
changes, financial market deregulation
and the utilization of computers have
substantially effected corporate cash
management, both domestically and
internationally. This book is essential
for anyone interested in contemporary
international finance or treasury func­tions.
All three authors are faculty mem­bers
in the World Business Department
Understanding the Process of Doing
Business in China, Taiwan and Hong
Kong: A Guide for International
Executives
(1993)
Authors: Min Chen, Ph.D. and
WInston Pan
Publisher: The Edwin Mellen Press
This book is an educational tool for
all aspects of doing business with the
Chinese. It covers cultural, political and
economic topics. For readers interested
in commerce in this growing region of
the world, it provides valuable insights
into the nature of business activity in
China, Taiwan and Hong Kong.
"This book sold out of its first print­ing
almost immediately," said Roy
Nelson, Ph.D., assistant professor of
international studies at Thunderbird.
"Clearly, there is a great need among
those seeking to do business in the
region for a book such as this. It pro­vides
a wealth of detail on Chinese bar­gaining
tactics, the importance of
personal relationships, and other mat­ters
essential to doing business in the
region." Chen is on the faculty of the
International Studies Department. •
• Network
TAA Headline News
BOARD HAS" AFFINITY" FOR INTERNSHIP SUPPORT
The Thunderbird Alumni Association (TAA) Board of
Directors has donated 12 grants of $1,000 each for the
1993-94 academic year to support students accepting
unpaid internships as a part of their graduate programs
at Thunderbird.
"Internship experience is becoming a more important
factor in hiring decisions," said George DeBakey '73,
chairman of the TAA Board's Self-funding Committee.
"A student's ability to participate often comes down to
cost. On top of not earning a salary, there can also be
travel and accommodation expenses to consider."
"Their $12,000 in internship assistance was unex­pected,"
said Michele Lanning '94, Student Internship
Committee chair, "and we feel very gratified that the
TAA wanted to do this." Funds for the program come
from proceeds earned by the TAA through its affinity
credit card program. (Both alumni and students can
apply for a TAA affinity program credit card by contact­ing
the Alumni Relations Office.)
ALUMNI ADDRESS GLOBAL CAREER EXPLORATION DAY
Rounding out Career Week '94, Global Career Explo­ration
Day brought several alumni speakers to campus
including: Willie Cone '79, special events marketing,
Knight-Ridder Newspapers, Florida; Ricardo Miranda
Silva '89, business analyst, global finance banking,
Citibank, N.A, Brazil; Tony van der Hoek '89, manager,
business development, ABB, Ltd., Georgia; Glen
Wheatley '87 and Annette Wheatley, BASF, Germany.
BOARD ADVOCATES CHAPTER PROGRAMS FOR 4Os-90s
As a complement to First Tuesday activities, known
for their networking appeal to recent graduates, the
TAA board encourages chapters to develop and report
on programs for "pioneer" alumni and programs that
bring class years together through joint activities.
JACK DONNELLY HONORED AT RECEPTION
During their April meetings on .--------,
campus, members of the TAA board of
directors gathered at a reception to
congratulate Jack Donnelly '60,
president of Bailey & Donnelly
Associates, Inc. on his appointment to
the Thunderbird Board of Trustees.
Jack DonneUy '60
Editor'S note: A linefrom thejoUowing item was regrettably
omitted in the last issue ojThunderbird magazine. The item is
reprinted below.
KLEIN HONORED WITH CHAIR
Joe Klein '47
The TAA Board of Directors awarded
a chair to Joe Klein '47, TAA honorary
trustee and retired president of Pluess­Staufer
Industries, Inc. on the occasion
of his stepping down from the Board of
Trustees in October. Klein, an advisor
to the TAA since its formation, has
contributed greatly to its growth and
direction.
CZECH REPUBLIC
Prague
The 12th Annual Thunderbird
European Reunion was planned for
June 16-19 in Prague.
FRANCE
Archamps
T'bird alumni and current students
gathered March 28 on the Archamps
campus for an event-filled evening
that began with ajoint ASLC­Marketing
BBQ. Following was a
career panel on Euromarketing
hosted by visitor to the campus Jim
Case and including Marc Angebault,
business development manager,
Saatchi & Saatchi Advertising;
Joaquin Martinez '86, sales manager,
Delta Software; and honorary Tbird
Eric Schallenberg, account director,
Grey Switzerland. The Student­Alumni
Reception wrapped up the
evening and proved to be a success­ful
networking opportunity.
Paris
Tbird alumni have been very
active in Paris with Halloween,
Thanksgiving and New Year's Eve
parties with 25 or more Tbirds in
attendance. A new administration
was elected in October and congratu­lations
go to: Cretha Rector '89, pres­ident,
Chris Holy '90, vice president,
Maureen Johnson '89, treasurer, and
Bernice Bemescut '90, secretary.
First Tuesdays have been moved to
the Del Rio Cafe located at 2-4 Rue
du Sabot. Kelley Kenyan '94 reports
that an alumni bowling tournament
was held April 16.
JAPAN
Tokyo
Mark your calendar for the
Thunderbird Japan Center Opening
on September 2, 1994, in Tokyo,
Japan. For more information call
Daniel Usher '91, (81-3) 5421-8086 or
Susan Combe at (602) 978-711l.
First Fridays in Tokyo have been
moved after more than 20 years at
the same location. The new location
is: Bill's Bar, Akasaka Tanaka Bldg.,
1 Floor, near the Akasaka Mitsuke
Station. For more information, con­tact
Miko lnamasu '91 at her work
number (81-3) 3265-0780.
NIGERIA
Lagos
Last fall, the TAA in Lagos held a
farewell dinner party for Mr. and
Mrs. Garry Moore '64 at the house of
Mrs. Data Don Pedro Jatta '77. The
couple has been thanked for contri­butions
to the chapter.
"Tapping" the
T'bird Network in
ColmaT, Prance
are (left to right)
Nicolas Hirth '88,
Karen Longo '88,
Chris Sedgwick
'84, and Johander
Jahanbani '83.
THUNDERBIRD XLVIII 131 1994 21
• Network
Tony VanDerHoek
'89, WiUie Cone
'79, Jon Kondo '93,
and Laura Burpee
'94 enjoy a buffet
dinner at the
"Waterin' Hole"
Restaurant in
Plwenix following
Global Career
Exploration Day
presentations.
SWITZERLAND
Geneva
First Tuesday in Geneva was held
for the first time in almost three
years on March 8. Initiated by alumni
relations intern and current T'bird
Kelley Kenyan '94, the event resulted
in a small twnout and a commitment
from local alumnus Joaquin
Martinez '86 to encourage greater
participation at future events.
UNITED KINGDOM
London, England
The 1994 officers of the United
Kingdom TAA are: Jan-Henrik
Dohlen '80, president, Tom Hobson
'79, Anggelos Skutaris '90, Christina
Waage '90, and Thomas Joski '85. A
new, permanent location for London
First Tuesdays has been established
at Kenny's South Louisiana Bar &
Grill, 2a Pond Place, London SW3,
tel. (071) 225-29016.
UNITED STATES
ARIZONA
Phoenix
The Phoenix TAA, in cor\iunction
with the School, presented a comedy
night featuring "Oxymoron Improvi­sational
Theater" on February 11 at
22 THUNDERBIRD XLVIII /3/ 1994
the Thunderbird Activity Center on
the Glendale campus. Proceeds were
donated in support of the
Thunderbird Art Fund.
Jeffrey Pfeffer, Ph.D., Thomas D.
Dee II Professor of Organizational
Behavior at the Stanford Graduate
School of Business, was featured
speaker at an event sponsored by
Phoenix TAA and Stanford Phoenix
Chapter on March 2. His topic was
"Competitive Advantage through
People."
CALIFORNIA
Los Angeles
A networking event with the
Export Managers Association of
California at Hollywood Park's
"Derby Day" races was planned for
Saturday, May 7.
Orange County
Officer elections for 1994 were
held during January's First Thursday.
To lighten responsibilities of the
president, the positions of president
and vice president have been
replaced with co-presidents. These
new positions have been filled by
Matthew Allbee '92 and Greg Joslyn
'78. Other new officers include
Emmet Steed '75, treasurer, and
Gabrielle Mularoni '90, newsletter
editor.
San Diego
An Open House with Dr.
Herberger planned by the
Thunderbird Development Office
took place March 2 at the Red Lion
Hotel in Costa Mesa. The event was
open to the Los Angeles, Orange
County and San Diego County chap­ters,
and was designed to inform
prospective employers about
Thunderbird, its history and future,
and to encourage hiring of graduates
as well as gift programs. Around 100
\I,ll"k Y()m (·alpllp ,II
'I'd: «itl~) ! 17S-7111
Fa\;: «;tI~) ! 17S-S~::S
individuals attended, including repre­sentatives
from 20 companies.
The chapter's first annual meeting,
combined with an ethnic dinner at
Korea House, was held on March 10.
New volunteer positions filled were:
speakers forum chair, Mary Duke '93,
and cohosts of First Tuesdays, Andy
Bachert '93 and German Ibanez '93.
San Francisco
Bill Steinmetz '56, past-president
of the International Visitors Center
spoke to T'birds at a recent First
Tuesday meeting about the activities
of the IVC that bring together
selected international visitors and
Bay Area leaders in business, poli­tics,
science, education and the
media. The chapter is exploring new
ways to work with the IVC to high­light
their common interests.
COLORADO
Denver
Bobbie Boyd, director of alumni
relations, and Linda J. Magoon '84,
TAA vice president of communica­tion
and chapter relations and vice
president at Citicorp Retail Services,
presented a 100% Participation and
Networking Program for Colorado
Chapter Tbirds on March l.
The event, which was attended by
more than thirty Tbirds, included a
guided tour of the Coors Brewery in
Golden, Colorado arranged by Holly
Coors '9l.
DISTRICT OF COLUMBIA
The Honorable Jim Kolbe, U.S.
Representative, Arizona 5th District,
discussed his perspective on The
North American Free Trade Zone at
the 1994 Washington Chapter Annual
Dinner on February 23. His talk is
the first in a series of NAFI' A speak­ers
planned for the spring.
To provide a greater number of
functions for T'birds, the chapter is
joining other top American and
European business schools in the
Washington Management and
Business Association, which will
publish a bimonthly newsletter list­ing
the activities of Washington area
alumni groups, job vacancies, and
other helpful information.
FLORIDA
Orlando
The Orlando TAA meets on the
First Thursday of each month at
Scruphy Murphy's Irish Pub in down­town
Orlando at 6 p.m. to unwind
and discuss Thunderbird memories
and updates, and business
exchanges. Alumni from the 1960s
through the 1990s regularly attend.
Any questions on this and other
chapter activities can be directed to
Amy Miller '87 at (407) 260-2919.
ILLINOIS
Chicago
The Chicago TAA, in cooperation
with Athletes Against Drugs, assisted
with the second annual Sports
Challenge benefiting prevention pro­grams
for youth ages 9 to 18. Profes­sional
athletes and celebrities
supported the cause on April 7 at
Lakeshore Athletic Club.
Recent FUst Tuesday speakern
include Carolyn C. Huey '82, principal
at KornlFerry International who
spoke on "The Current International
Job Market," and Robert C. English
'76, vice president and senior corpo­rate
banker at FUst National Bank of
Chicago. English's topic was "The
Changing Job Environment in
Banking."
MINNESOTA
Minnesota T'birds Bob Boyce '82,
Mary Gannon '91, Muriel Gubasta '89,
Jen Myern '90, John Pohlad '88, and
Allison Stern '83, are publishing a
new alumni newsletter, The
Minnesota Connection in an effort
to give more alumni the chance to
participate in chapter activities. To
help reduce newsletter distribution
cost and time, chapter membern are
encouraged to send their fax num­bern
to one of the T'birds listed
above. The chapter plans to change
monthly meetings at EI Toritos to
roving bimonthly meetings and use
the newsletter to announce meeting
locations. A "Spring F1ing" cocktail
party at Azur Gaviidae Common in
Minneapolis was held April 21 and a
business dinner focusing on NAFfA
is being planned.
NEW ENGLAND
FUst Tuesdays have moved to
Union Oyster House, 41 Union Street
in downtown Boston across from
Government Center near historic
Quincy Market. Contact the chapter
president, Nobu Kondu at (508)
668--8776 for information. To increase
awareness of and participation in
international events happening in
Boston, the New England TAA is
joining forces with the World Affairs
Council of Boston, a nonprofit, non­partisan
membernhip organization
dedicated to promoting greater
awareness and underntanding of for­eign
affairs. WAC event newslettern
will be made available to T'birds in
the area, and WAC membernhip is
also available.
A roving dinner took place on
February 24 at the Bombay Club in
Cambridge and, despite the snow,
half a dozen T'birds attended.
Coming this July, the chapter is
planning a yacht cruise on Boston
Harbor.
NEW YORK
Dr. Llewellyn Howell, chairman,
International Studies Department at
Thunderbird, will give a briefing
October 17, 1994 from 6:00 to 8:00
p.m. at the United Nations Building
Delegates' Dining Room. A reception
will follow. Contact the Development
Office (602) 978--7137 for additional
details.
The New York TAA, along with the
Investment Management Institute,
sponsored a luncheon conference at
the Whitehall Club. Topics included
international investing and global
asset allocation, and speakern were
Greta Marnhall, principal and
founder of the Marnhall Plan, a
registered investment advisory firm,
Bill Wilby, director of global equity
investments at Oppenheimer
Management Corp. and associate
professor at Thunderbird in 1979,
and John Scott '80, president and
CIO of Performance Enhancement
Technologies, Ltd.
A Winterfest Weekend was held at
1,000 Acres Ranch Resort located at
Gore Mountain in the Lake George
region for March 4-6.
The newest board membern are
Nancy Gastel '91, treasurer, and
Robert Garabo '88, boat party chair­pernon.
Thanks for service to the
chapter go to Pam Barit '87 and
Christian Blackwell '88.
OREGON
Portland
The Portland Chapter reports that
participation at T'bird Tuesdays has
steadily increased over the past year
to include a regular group of
approximately 15 to 20. As part of its
ongoing effort to reestablish contact
with the many other T'birds in the
Portland area and to incorporate
new arrivals, the chapter encourages
alumni to contact Steve Goffena
at (503) 524-3941 or Jeff Gunzelman
at (503) 579-4103.
TEXAS
Houston
Effective March 1, the Houston
T AA has a new permanent location
for FUst Tuesdays at The Omni
Hotel, Black Swan Pub, at Four
Riverway, (713) 871-8181. Northside
T'birds meet at Matthias' Restaurant,
3755 FM 1960 West.
A reception was held April 24 to
introduce prospective T'birds to
Houston area alumni.
WASHINGTON
Seattle
The latest update on the annual
holiday party highlights around fifty
area T'birds who er\ioyed the evening
of good food, company and wine at
the Chateau Ste. Michelle Winery.
An alumni softball team is planned
for the summer; contact coach
LuAnn Branch for more information.
Finally, an ethnic dining event took
place February 24 at Andre's
Gourmet Cuisine in Bellevue.
WISCONSIN
Milwaukee
The Milwaukee TAA adds variety
to FUst Tuesdays by changing the
location each month. Recent loca­tions
include La Fuente Mexican in
March and Karl Ratzsch's German in
April. For a FUst Tuesday schedule
contact Ellen Dieringer '81 at
(414) 351-4035.
Las Vegas 1"birds
gather at First
Tuesday event.
From teft to right,
front:
Lisa Hicks '90,
Jennifer Fazio '93,
Glenn Nelson '87,
Don Szymanski
'92, Doug
Nicholson '92,
Sandy Sandler '85
and Kristen
Ayon '92.
Back row: Jim
Huish '91, Terry
Frosine (guest),
Hans Seibt '77 and
Jeff LeGore '83.
THUNDERBIRD XLVIII 131 1994 23
• Updates
Lloyd Clark '49
Ralph Hanning '62
R. McCowen '67
Stanley £Oar '69
1948-53
Tracy K. Hastings '48 is retired and living in
Jefferson, ME. John D. Henson '48 is a sub­ject
of Who's Who in Finance and Indust7Y
1994, as well as Who's Who in the South and
Southwest 1994. In addition, he will be listed
in the coming editions of Who's Who in the
W07'/d and Who's Who inAmerica. He
planned an autumn visit to many countries of
Southeast Asia, where he worked in the past.
Henson is retired and living in Miami, FL,
where his home suffered some exterior dam­age
during Hurricane Andrew in 1993. John
A. Lien '48 is retired and living in Potomac,
MD. He spent 20 years with General Electric
in South America and 20 plus years with the
U.S. Department of Commerce. Lloyd Clark
'49 has been honored with an endowed schol­arship
in journalism established in his name.
Fred D. Freeman and other 1940s graduates of
North Texas Agricultural College chose Clark,
their classmate, in recognition of his contribu­tion
to journalism and to The University of
Texas at Arlington. Clark, who was the first
editor of The Thunderbird, lives in Sun City,
AZ. William B. DeSmith '50 is in his forty­fourth
year with Armour Swift-Ekrich. He
lives in Placentia, CA L. Steve Cornell '52
spent part of the summer in Russia and the
rest at the beach in California He lives in Sun
City West, AZ. George Peckham '52 is
retired and living in Maine.
REUNION
1954 November 4-6, 1994
(No submissions to "Updates" were received
from the Class of 1954.)
1955-59
Edward R. DeLeon '55 is a power plant
engineer at Page America, Inc. located in
Bethesda, MD. Ben H. Ketchum '55 is a vice
president at Western Overseas Corp. He lives
and works in San Diego, CA Fritz H.
Friederich '56 has retired as managing direc­tor
at Auco GmbH Berufsldeidung. He and his
wife, Nancy, live in Bergheim, Germany.
Ladiimir L. Zvanovec '56 is a foreign military
sales consultant at Alliant Techsystems Inc.
He lives in San Diego, CA Katharene S.
Beer O'Neill '57 has retired from the Wallace
Foundation. She lives in Phoenix, AZ.
Edgar W. Davy '57 has retired from the
Massachusetts Institute of Technology. He is
now affiliated with the Ghost Ranch
Conference Center in Abiquiu, NM.
J. H. Dethero '58 wrote the "Exporting
Guide for California," a California Chamber of
Commerce publication written from the
California perspective for small-to-mediunl­sized
companies or individuals new to export.
Richard G. Karrer '58 is president at B & R
Lighting, Inc. located in Miami, FL.
Alfred C. Herrmann '59 is a vice president
at HWR Investments Inc. He and his wife,
Darline, live in Montgomery, TX.
1960-63
Don Ehrlich '60 is president at La Jolla
Financial Resources located in San Diego, CA.
Burt C. Risser '60 and Sheila recently
moved to La Jolla, CA after six years in Saudi
Arabia Burt worked at Riyad Bank and was
an alumni coordinator for Saudi Arabia.
Norman Baum '61 is the managing director
for the Eastern Service Company, Ltd. He
lives in Bangkok, Thailand. Dale L. Fidel '61
is self-employed in export/import and real
estate. He lives with his wife, Teresa, in
Miami, FL. David T. Hodgin '61 is chairman
at Pathfinder Companies. He works in Scotts
Valley, CA. Richard F. Lewis '61 is president
at Publicaciones Profesionales C.A He lives in
Valencia, Venezuela R. Jay Casell '62 is
president at The Alamo Group Inc. He lives in
24 THUNDERBIRD XLVIII 131 1994
San Antonio, TX. R. Edward Foy '62 is tem­porarily
living in Persinlmon Hill, Ojai, CA.
Ralph Hanning '62 is owner and broker at
Hanning Realtors in Hendersonville, TN, a
company his wife, Maureen, helped him
found. He is finishing his third term as presi­dent
of the Tennessee Association of Realtors.
George Menegay '62 is retired and living
with his wife, Anita, in Marietta, GA Glenn
H. Glad '63 is a senior marketing consultant
at Carr & Associates in Tampa, FL. Bernhard
D. Guenther '63 is a director, special mar­kets
at Escada Beaute Ltd. in New York, NY.
Margaret Roosa Warrington '63 is the co­owner
and manager ofTres Arcos Bed &
Breakfast. She works in San Jose, Costa Rica
REUNION
1964 November 4-6, 1994
Ronald O. Stearns '64 is owner and consul­tant
at Industrial Success Consultants, Inc. He
and his wife, Phyllis, live in Fort Collins, CO.
Tann Sukanjanajtee '64 is managing direc­tor
at Mid Asia Resources Ltd. He lives and
works in Bangkok, Thailand. Stanley Urban
'64 is president at Haitian Development
Authority S.A. located in Port-au-Prince, Haiti.
1965-68
Robertson H. Gaylor '65 is a European mar­ket
development manager at Mead Emballage
located in Paris, France. Chuck Hardy '65 is
a vice president at Lee & Associates. He and
his wife, Theresa, live in Corona Del Mar, CA
Michael O'Keeffe '65 is self-employed in
real estate and environmental audit at the
Charlotte Land Company. He and his wife,
Emlen, live in Mt. Horeb, WI. Jim Pailpot '65
is president at CalNeva Oil Corp. located in
Pleasanton, CA. Howard J. Boyer '66 is a
financial advisor at G.W. Financial Securities.
He lives in Sonoma, CA. Ward H. Clarke, Jr.
'66 is a partner at Chanen, Clarke & Painter
Ltd. located in Seattle, WA. John R. Fisher
'66 is retired and living in Escanaba, MI.
Bryan T. Homey '66 is president at
Management Strategies. He lives in
Pittsburgh, PA Takashi Yamanobe '66 is an
executive vice president at Shin Nippon Air
Technologies Co. Ltd. located in Tokyo,
Japan. Richard Dueringer '67 is president
at Dueringer & Associates-lTIC. He and his
wife, PatriCia, live in South Bend, IN.
Theodore A. Gurzynski '67 is president and
CEO at M&l South Shore Bank. He lives in
Greendale, WI. Lance S. Jensen '67 is an
attorney with the Interstate Commerce
Commission. He lives and works in
Washington, DC. J . Brian Leline '67 is a
realtor at Cliff Winn Realtors, Inc. in
Scottsdale, AZ. Ronald E. McCowen '67 has
retired from the U.S. Foreign Service and is an
attorney in Clearwater, FL. He recently com­pleted
a backpacking trek along the
Appalachian Trail. Donald B. Reid '67 is
managing director at Global Finance
Corporation. He lives in Glencoe, IL.
Richard S. Vogler '67 is an international
trade specialist at the International Trade
Center in Knoxville, TN. Daniel M. Garrett
'68 is a legislative coordinator for the State of
California He lives and works in Sacramento,
CA. Peter E. Gunther '68 is vice president,
international banking at Bank One, Chicago,
NA He and his wife, Anamaria, live in
Kingwood, TX. Robert L. Hatfield '68 is
president at Trust Realty & Management, Inc.
He lives in Coral Gables, FL. R. David
Layton '68 is employed in purchasing at
Acoustalite located in Redwood City, CA.
REUNION
1969 November 4-6, 1994
Mel Brown is the president and director of
Executive Advisory Services, Inc., a financial
consulting firm. He and his wife, Evelyne, live
in Arnold, MD. Stephen C. Burrell and his
wife, Kathie, are still in London with M.W.
Kellogg Company. Steve travels extensively
throughout Africa, the Indian subcontinent
and Europe. Kathie is teaching school in
London. John G. Ives is self-employed as a
consultant. He lives in Summit, NJ. Stanley
D. Loar, CPCU was installed as president of
the Western Association of Insurance Brokers
at the Ritz Carlton, San Francisco. Bruce C.
Michener is self-employed at Mother
Nature's Inc., a fresh condiment company.
He and his wife, Ana Maria, live in Goulds, FL.
Heman J. Santa-Coloma is chairman and
CEO of Santeo Holdings, Cayman, Ltd. He
lives in Tucson, AZ. Mike Wiley is a vice
president of Consorcio Industrial Puebla, SA
de CV. He and his wife, Nena, live in Litchfield
Park, AZ. Mark C. Wilson is president of
Investment Real Estate in Houston, TX.
1970-71
Bill Brown '70 is managing partner and
founder of Logistics Consulting Partners
International. His company has offices in
Alexandria, VA and Colchester in the UK and
includes major U.S. and European multina­tional
corporations among its clients. John
D. Eagle '70 is the managing director for
Southport Asset Management. He lives in
Corona del Mar, CA. A. Douglas Gilmore
'70 is president at Mail Movers Inc. located in
Seattle, WA George D. Ittner '70 is presi­dent
and chief operations officer at New
Hampton Inc. located in New York, NY.
Jorgen Lindeskov '70 is self-employed in
the electro-medical industry in F1orence, Italy.
Richard E. Nielson '70 is a director of inter­national
marketing and interline sales at Eagle
Airlines. He and his wife, Linda, live in
Henderson, NV. Gary M. Underhill '70 is
self-employed as an attorney in Hertford, NC.
James L. Walter '70 is a vice president and
general manager at Park Plaza Waikiki Hotel.
He lives in Honolulu, m. Dierk Hagemann
'71 is president at Westeoast Logistics, Corp.
in El Segundo, CA. Ken Hernandez '71 is a
coordinator and chair, business and computer
division, at Northwest College of the Houston
Community College system. He and his wife,
Janet, live in Houston, TX. Robert L.
Hitchcock '71 is president and CEO at
Datavision Technologies Corp. located in San
Francisco, CA Bruce Mowery '71 is a mar­keting
director at Apple Computer, Inc. He
lives in Atherton, CA. Linda L. Thomas '71
is a marketing manager at Round Table Pizza
Corp. in San Francisco, CA. Chester T_
Zukowski '71 is owner of Custom Plan,
located in Double Oak, TX.
1972-73
Richard Burrus '72 is president of Scanman,
a company specializing in electronic image
management. He and his wife, Patricia, live in
Westlake Village, CA. Nicholas F. Renna '72
has been named vice president of finance and
administration of Source, Inc. He is also a
member of the World Business Advisory
Council at Thunderbird. He resides in Dallas,
TX, with his wife, Christena Ronald E.
Rozycki '72 is a vice president at Paper Sales
International Inc., an exporter located in
Cincinnati, OH. Norman M. Tse '72 is
employed at Miles International Trading Co.
located in Los Angeles, CA. Louis R.
Andreadis '73 is self-employed in treasury
services with Maxicash International. He lives
in Cedar Grove, NJ. Gordon E. Bowers, Jr.
'73 is an assistant vice president at West
America Bank located in Mill Valley, CA.
William Gambrel '73 is a vice president,
international investment banking, at First
National Bank of Boston. He and his wife,
Dilcia, live in Weston, MA.
William F. Gehle, Jr. '73 is a self-employed
principal with Americas Advisory Group. He
lives in Houston, TX. Myla K. Goldman '73
has her own consulting company, Information
Excellence International, and has just com­pleted
a software implementation project at
an international healthcare company in
Mexico. She plans to establish a software sup­port
and consulting service in Mexico City in
1994. G. Dean Johnson '73 is the vice presi­dent
of international operations at Waste­Quip,
Inc. located in Bloomington, IL.
Hiroshi Koyama '73 is director of finance at
Omron Systems, Inc. He and his wife, Connie,
live in Hoffman Estates, IL.
Roger B. Madsen '73 is serving his second
term as an Idaho state senator. He lives in
Boise, lD. Melissa Murphy '73 has been
inducted into the YWCA Academy of Women
Achievers. She is SVP, director of account
management, and management director for a
nwnber of clients at J. Walter Thompson in
New York, NY. Katsuhiko Ueda '73 is a mar­keting
studies and analysis manager for Mobil
Seldyu D.O. He and his wife, Aiko, live in
Kamakura City, Japan. Dennis A. Velie '73 is
president at Globe of Michigan, Inc. He lives
in Grand Rapids, MI.
REUNION
1974 November 4-6. 1994
Caron B. Anderson is a compliance adminis­trator
for Tower Products, Inc. She is also
self-employed as a consultant for Marketing­Plus
Consulting Services. She lives in Palmer,
PA. Nancy J. Armstrong and Rick
Armstrong announce the birth of their
daughter, Cameron Louise, on November 26,
1993. Avinder Singh Bindra is a director at
Citicorp International Ltd. located in Hong
Kong. Donald A. Di Nuccio is director at
Inducon Industries Asia Ltd., a trading compa­ny
located in Wanchai, Hong Kong. Hugh
Effinger is a director at Barclays de Zoete
Wedd Investment Management, Inc. located in
New York, NY. Edward C. Gordon is the off­set
project director for Northrop Corp. He
lives in Manhattan Beach, CA. Paul T. Haerle
is an investments manager at Koch Industries
Inc. located in Wichita, KS. Scott Hepworth
is CEO at Golden Bear Packaging, Inc.
He and his wife, Lorraine, live in San Jose, CA.
Jerald Kostik is a group sales director, Latin
America, at G. Heileman Brewery Co. Inc. He
lives in Chicago, IL. Michael R. Litton is
president of Bridge International Co. He lives
and works in San Francisco, CA. Douglas G.
Morris is president at D.G. Morris, Inc., an
insurance and financial services company. He
lives and works in Fort Worth, TX.
Patricia Ann Vacek is an account represen­tative
at RoIm Co. She works in Houston, TX.
Harold B_ Yonovitz is a loan officer at Farm
Credit located in EI Centro, CA. Carlos A.
Zambrano is director of Incorp Casa de Bolsa
C.A. located in Caracas, Venezuela.
1975
Robert Chen Chang is an information spe­cialist
in the Sciences Engineering Library at
University of California, Santa Barbara
Donald S. Connors and his wife, Bertha,
have moved to San Jose, Costa Rica Jeffrey
A_ Corbett is a senior vice president at Trans
Ocean Ltd. in San Bruno, CA. Ole B. Dam is
the vice president of manufacturing for GS
Building Systems Corp. He lives in Pittsfield,
ME. Dale C. Denkensohn is a designer at
Patagonia, Inc. located in Ventura, CA.
Maja Figueroa Silverman is employed in
staff support at Johns Hopkins University/
Center for Talented Youth. She lives in Ellicott
City, MD. Richard E. Godfroy is a systems
consultant at AT&T Communications located
in Boston, MA. John C. Grisham is president
at Buckeye Industrial Mining Co. located in
Lisbon, OH. David C. Heslington is a vice
president at Johnson & Higgins of Utah, Inc.
He and his wife, Linda, live in Salt Lake City,
UT. Jung-Bae Kim, Ph.D., professor of inter­national
business at Kyungwon University,
South Korea, was invited to lecture on "South
Korean Economic Development Under a Free­market
Economy" at International Business
School MGIMO, in Moscow, Russia Ravi Lai ROgfff Madsen '73
is president at R L. International. He works in
Diablo, CA. Silvio J_ Lopez is a national sales
manager at Silgan Plastics Corp. located in
Lombard, IL. H_ Scott Lyman is president at
Cascade Cotra Systems, Inc. He lives in Lake
Oswego, OR Alwin M. Miller is a systems
analyst at S.I.G. Alwin just received his blue
belt in Tae Kwon Do. He and his family live in
Greenbelt, MD. William F. Muenster has
taken a new job as director of operations at
GeoSysterns, a unit of RR Donnelley & Sons,
Co. He and his wife, Elizabeth, and their two
children reside in Lancaster, PA. James F.
Paloma is employed in international packag­ing
paper sales at James River Corp. He and his
wife, Pamela, live in Oregon City, OR. David
E. Salazar is a senior vice president, sales and G. D. Johnson '73
marketing, at Image Data Corporation located
in San Antonio, TX. He and his wife, Melody,
live in Novato, CA. Deborah Ann Smith is
executive director at The Inn & Spa at Fisher
Island. She lives in North Miami Beach, FL.
Dennis L. Stanford is employed at The Coca
Cola Company in global 'procurement and trad-ing.
He and his wife, Candy, have a 5-year-old
son and reside in Vienna, Austria.
International Career Opportunities
Latin America. Germany. Middle East • Francophone • Japan • Team Russia • Pacific Rim
ICOs are student-run organizations whose members are available to
employers needing area-specific expertise.
All ICOs:
• Distribute regionally and linguistically tailored resumes
• Host on-campus workshops and guest lectures
• Provide liaison services to alumni
Extend your network through leO!
Tel: (602) 978-7117
Fax: (602) 938-5706
THUNDERBIRD XLVIII 131 1994 25
• Updates
Fostering
Global
Followers
Dan Witcher '50
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