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stuff.co.nz APRIL 7, 2016, CHRISTCHURCH MAIL FOCUSONNEWBRIGHTON From bestsellers to banking, Paper Plus has it all ADVERTISING FEATURE The definitive guide to Kiwi baking has landed at Paper Plus with the smooth whumph of a book destined to become one of this year’s top sellers and a longtime kitchen favourite. The Great New Zealand Baking Book launched in March with 160 recipes from 60 of the country’s finest bakers. Beautifully presented with heavy, full-colour pages, the tome on baking is Murray Thom’s follow-up to his wildly popular 2014 release The Great New Zealand Cookbook. Paper Plus New Brighton owner Blair Hughes says the earlier book was one of last year’s best sellers and he expects The Great New Zealand Baking Book to do just as well. ‘‘Baking is a national pastime and this book captures that wonderfully,’’ he says. ‘‘There’s a lot to explore and it’s presented in a really attractive and accessible way. I can easily see this becoming one of those ‘go-to’ books for years to come. It would make a great gift for someone special.’’ Divided into seven sections, the book comprises Kiwi classics as shared by some of the country’s top chefs, bakers and cafe owners, who deliver the recipes with their own special twists – no jelly crystals on the lamingtons here. Also weighing down the shelves at New Brighton’s Paper Plus is an extensive range of bargain books freshly arrived from the United Kingdom. ‘‘We’ve had a massive shipment out of the UK,’’ Blair says. He notes that book sales, which account for about a third of the store’s turnover, have grown in recent years despite concerns e-readers would kill the market. ‘‘The legend of the demise of the paper book is untrue,’’ he says. Supporting the bookstore side of Paper Plus owner Blair Hughes browses a copy of The GreatNew Zealand Baking Book at his shop in New Brighton Mall. the business is stationery in all shapes and colours and a vast array of magazines, which customers can pre-order and have held for pick-up. Equally important, however, are the shop’s other services: a Lotto outlet, copy centre, and banking and post services are available throughout the weekend. Kiwibank and New Zealand Post handle all usual transactions in store seven days a week, including currency exchanges and dealings with the New Zealand Transport Agency. ‘‘There aren’t many places people can go on a Sunday to do their banking or post so it’s nice to be able to offer the community those services,’’ Blair says. Located in the heart of New Brighton Mall, Paper Plus has dual entrances off the mall and Hawke St, where plenty of car parking ensures hassle-free visits at any time. ❚ For more information, see the Paper Plus team at 72 New Brighton Mall any day of the week, or phone 03 388 1809. 19 TheGreatNewZealandBakingBook is the ultimate collection The Great New Zealand Baking Book is the ultimate collection of kiwi baking. Get your copy todayfo kiwi baking.Get your copy today. Paper Plus New Brighton paperplus.co.nz 72 New Brighton Mall, New Brighton | 03 388 1809 The only Book and Stationery store with Fly Buys and My Big Deal VIP Rewards 7151576AG