IglooBooks Signs Multiple Book Deal With Dr Pixie McKenna

01-Dec-2015IglooBooks will publish a new range of parenting guides from famous television doctor Dr Pixie McKenna, with the first title First Foods hitting the shelves on 15th January 2016.

First Foods combines Dr Pixie McKenna's expert know-how with a large selection of delicious and nutritionally balanced recipes, designed to help transition babies from milk to solid foods. Drawing on herpersonal and professional experience, the first title in McKenna's series contains advice on the various different stages of weaning, useful information on dealing with allergies, as well as practical tips on weaning methods, preparing purees and ways of introducing new foods into a child's diet.

The new Dr Pixie McKenna parenting range will see a follow up title published in August 2015 and up to four books published each year for the next three years. IglooBooks has also obtained an exclusive license to publish the books in all languages worldwide, beyond the UK and her native Ireland.

Dr Pixie McKenna said: "As a parent of a young child myself, this series covers subjects that are close to my heart and combines what I've experienced first-hand with informative advice that is all geared towards making the weaning process simple and fun for parents. I look forward to working closely with IglooBooks to launch this and many other books in the future."

John Styring, CEO of IglooBooks, commented: "Dr Pixie McKenna is renowned for imparting sound medical advice and her extremely accessible style and delivery. The first of the parenting guides in this series, First Foods, gives parents embarking on the weaning process everything they need to feel confident and excited about this important, transitional stage in a child's development. We're really excited to be working with Dr Pixie McKenna on this and future titles over the coming years."

The deal was made between Mike Phipps at IglooBooks and Natalie Zietcer at James Grant Ltd and Rory Scarfe at Furniss Lawton.