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Wave Hello To Gina!

Actress Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair, so it’s not surprise she’s teamed up with John Frieda Frizz Ease. “I’ve been a devotee of Frizz Ease for years,” says Gina, who views her natural waves as part of her Puerto Rican-American identity and a beautiful thing. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit.”

Look for Gina and John Frieda to team together on the #FrizzFreeHairGoals campaign. “I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever—there’s a better way to style.”