Unlocking data for DIFFERENT players in the ecosystem. For example, updater provides a service for consumers through change of address, but also provides aggregated behavioral data to brokers or service providers –

Designing products that away from just insight, to decision-making tools. “It’s not enough to sell the data – it needs to be packaged to in a way that adds value” at the moment of decision.

Josh Guttman of Softbank spelled out his firm’s interest in large asset classes underserved by technology – including residential and commercial real estate, fixed income and health care - particularly for teams that have demonstrated consumer behavior change. Johanne Wilson added emphasis on the importance of excellent customer service Brian Hirsch gestured broadly about transparency and disruption, investments to work against the current industry rather that with it, aiming to “free the world, free the market......”

Regardless of which team's strategy resonates the most for you - Three key takeaways:

Real Estate Tech is a thing – an established investment meme.

We’ve moved beyond incubators and firmly into the VC domain of the capital stack – expect panels like these at every alternative investment conference to come.

Data has to help someone in order to be valuable - otherwise it's just noise. Watch for examples of Wu's points - teams, products and services that help AT THE MOMENT OF DECISION - providing help, not just information - which requires an ever increasing degree of understanding and empathy for a real-live consumer.