This PSA addresses the effects of secondhand smoke on children whose mom is a smoker. We see a young man rushed to the hospital with as asthma attack as flashbacks show him growing up over the years, with his mom smoking around him.

Magellan Rubin directed the Wyoming Department of Health spot, “Dear Mom,” which came out of agency Warehouse 21.

EP Ben Jones of production house Image Brew teamed with filmmaker Rubin and Warehouse 21 creative director Jordan Dean to craft the moving PSA which targets mothers who smoke around their children. A concluding super reads, “Every year, more than 600,000 deaths are caused by secondhand smoke. Close to 30% of those deaths are among children.”