MSME in India is a very fragmented segment and often lacks quintessential resources like technology.

India Transact Services Ltd. (ITSL), an omni-channel merchant digital payment solutions company has entered into a strategic alliance with Mobik, an Israel-based mobile advertisement platform. Their objective is to empower MSMEs.

MSME in India is a very fragmented segment and often lacks quintessential resources like technology and capital used by other organised large retail chains to retain their customers and market their products as well as the brand in the online space. ITSL and Mobik’s aim at promoting special offers and products online, by providing them with a platform and a set of marketing tools and apps. ITSL in a statement claimed that they wish to empower 10,000 merchants with this solution reaching out to 10 lakh end-consumers by 2019.

Sunil Khosla, Executive Vice President, Sales and Marketing, India Transact Services Ltd., said, “At a time when our countries (India and Israel) are exploring business ties with each other, we are pleased to collaborate with Mobik. India is an emerging market with great potential for the growth of MSMEs and Israel is known to be a hub of innovation. Our partnership with Mobik brings these two together to offer a simple, quick and affordable way to small and medium businesses, especially the very small businesses, to be online.” He also added that the soft launch will commence in the tier II and III markets soon and will be followed by a nationwide launch. ITSL will also facilitate multilingual content on this platform depending on the merchant requirement and geographical presence.

Moshe Fogel, CEO of Mobikapp Limited, said, “We will leverage ITSL’s hold in the Indian MSME segment to enhance our footprint in the country while enabling ITSL drive MSME’s digital presence. It is one more step in Mobik’s mission towards the contribution to the digitisation of MSMEs worldwide and particularly in India.”

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