The Process

A unique solution to a global problem

Excessive consumption of sodium in our diets is the most significant risk factor in high blood pressure, and high blood pressure is the single biggest contributor to the reduction of life expectancy worldwide. The food industry has long sought ways to reduce salt content but has struggled to achieve this without compromising on taste. Until now..."World health organisation member states have agreed to reduce the global population's intake of salt by a relative 30% by 2025."