While research on behavior is widely used for creating effective marketing lead generating & customer relation strategies, when presented with a request for feedback on design products within that same effort, many professionals mostly reply from within an aesthetic view build upon personal experience.

If you’re starting up, already in the process or are on the road for a while now, but never had the time because things are going hard, you should take 5 minutes to consider generating brand values if you haven’t already.

Wednesday 11/9/2016, I must say I’m astonished. Not by the fact that Trump just won the presidential elections, I’m stunned by the fact so many professionals especially in marketing & advertising are in awe. By now it’s all around us disrupting long time existing patterns & structures, the Digital Age, an age where relations and interaction are increasingly formed, driven & generated by individual sentiment and where effective “Opinion Mining” means success.