Industry Interviews

Cocktails and Recipes

Follow Me on Twitter!

Copyright

Copyright is inherent when an original work is created. This means that the producer of original work is automatically granted copyright protection. This copyright protection not only exists in North America, but extends to other countries as well.
Thus, all of the work produced on this blog is protected by copyright, including all of the pictures and all of the articles. These original works may not be copied or reused in any way whatsoever without the permission of the author, Chip Dykstra.

Email Subscription

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Whisky Review: Black Velvet Deluxe Canadian Whisky

I don’t think it would shock anyone who reads my blog to know that I love Canadian Whisky. I find it to be the smoothest, easiest drinking whisky in the world. It mixes well in all kinds of cocktails, and for the most part Canadian Whisky has a consistent flavour profile, with the variance between brands being found in the nuances of their flavour profiles, rather than in large differences between those flavour profiles.

Black Velvet Canadian Whisky was originally produced at the famous Schenley distillery in Valleyfield Quebec in 1945, and has a long history in North America. The original name was Schenley Black Label; but, because of its unusual smoothness, the name was later changed to Black Velvet. A very successful marketing campaign introduced in 1969 featured the “Black Velvet Girl”. Famous faces who have been Black Velvet Girls are, Christie Brinkley, Sybil Sheppard and Cheryl Tiegs.

Now the whisky is a blend of distilled and aged Canadian whisky currently produced at the Black Velvet Distillery (Palliser Distillery) in Lethbridge Alberta. According to the brand owner, Constellation Brands, Black Velvet is the second highest selling whisky in its category in the US.

Here is an excerpt from the review:

“This is a polished, smooth whisky with the alcohol bite soothed and mellowed. The spices are mild and enjoyable, and I find good balance. Citrus fruits sit at the front of the palate, with honey and vanilla. Of course we have a strong rye influence which provides the foundation upon which these flavours rest. …”

5 Responses to “Whisky Review: Black Velvet Deluxe Canadian Whisky”

Donald Whittemoresaid

Donald Whittemoresaid

I was really surprised by Black Velvet. I was never really a whiskey drinker before trying Crown Royale, which I thought was really smooth. Black velvet in my opinion is smoother! Very nice flavor, not overpowering. I’m really pleased with it. I haven’t tried many other whiskeys, but I’m happy with the taste and price!

J. Q. Elferssaid

If you are referring to the new plastic bottles, I have to agree. Plastic and alcohol is a strange mix. I have been told by many reps and experts that the plastic does not alter the taste, but it always seems to me to cause a hint of bitter aftertaste.