Did you watch the episode with Song airlines last night? If you didn't see it, two teams had to create a 30 second commercial for a now defunct airline called Song.
Both teams called the company to find who their target audience was. The target audience was women.
One team created their commercial to target them while the other team created a commercial to target men in sports??
Why do they bother asking for the target audience if they are only going to ignore it? http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/mad.gif

LawncareMarketingMagic

12-09-2005, 03:26 PM

Excellent point TG. So often businesses fail to understand their customers and even when they do, they fail to target their messages to them. One of the vital keys of successful marketing is matching your message to your market.

It's no different with lawn care. Think about who your customers are. Do you mostly interact with the husband or the wife? When people call for estimates, is it the husband or the wife that calls? Once you've identified who you're dealing with the majority of the time, create marketing messages that speak to that 'person'.

If it's a guy, would they rather be playing golf, fishing, or coaching their kids soccer team instead of working in their yard?

If it's the wife, are they tired of nagging their husband about cutting the lawn? Would they rather be spending time together as a family out on the lake instead of sweating in the yard?

Think about who your real customer is, target your messages to match the market, and you're business will never have a shortage of new customers.

Steve

12-12-2005, 08:54 AM

Quote[/b] ]Think about who your customers are. Do you mostly interact with the husband or the wife? When people call for estimates, is it the husband or the wife that calls? Once you've identified who you're dealing with the majority of the time, create marketing messages that speak to that 'person'.

That really is a fantastic insight. The answer is in front of our eyes if we would only look.