The How-To's Of Brand Protection

Law360, New York (April 29, 2010, 5:33 PM EDT) -- Fake goods have always been a thorn in the side of established apparel brands, and with the Internet giving companies the means to transcend traditional borders, counterfeiting is only poised to become an even bigger problem. But companies can do a lot to protect their brands — even in the age of fast, cheap fashion, experts say.

The old model of counterfeiting — which operated pyramid-style with a single group or leader at the top — is long gone, said McCarter & English LLP partner Harley...