“The Infinity Wall” communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through “Story mode”, share feelings, create a highly emotionally charged atmosphere beyond the construction and interior through “Mood mode”. Weather, time, news are delivered creatively and intuitively in real-time through “Message mode”.

Flat LED display’s transformation to a new three-dimensional space were possible thanks to well-planned and creative concept along with intuitive video creation power of d’strict. d’strict announced a re-creation of Nexen UniverCity’s lobby space into a public media space that can be the talk of the town.