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5 SEO Hacks All Small Business Owners Should Know About

Search engine optimization becomes more important every day. Google gets 40,000 search queries on its engine every second. If your website isn’t optimized to appear at the top of the search results, you’re missing out on some serious web traffic.

If you’re a small business owner looking for some quick boosts in your search rankings on your own we’ve some great SEO hacks for you.

5 Quick SEO Hacks You Need To Know About

Below, we’ve compiled a list of some of the best to bring a much-needed performance boost to your website’s search rankings.

1. Use Free SEO Tools

You don’t necessarily need a cabal of SEO specialists to monitor your website’s performance. There are a lot of free programs out there, like Google Analytics, that will track your website’s performance for you.

This tool can allow you to see which search queries and landing pages are helping you attract web traffic from search results. With this information, you can tweak your SEO strategy accordingly.

2. Optimize Your Web Design

This is straight from Google’s SEO guidelines. Google looks favorably upon websites that are built around the main homepage. The rest of your website’s pages should be linked to off the homepage through a navigation bar or a different method. Get your web design on point and your search rankings will skyrocket.

3. Reconfigure Your URL’s

This is one of the simplest SEO hacks out there. To get your website to perform better, give all of the URLs on your website easy-to-read titles. Google prefers URL’s that are written in plain English.

For example, don’t make your URL “tigers.com/1233_5065.txt.” Change it to “tigers.com/10-best-tigers.” It makes it much easier for Google to identify your content.

4. Put Quality Outbound Links In Your Content

Google’s search algorithms are all about discerning high-quality content from low-quality content. High-quality content, in Google’s eyes, is content that is informative, authoritative and has a good reputation elsewhere on the web.

It’s important then, to get other sites to link to your website. There are ways to do this but a lot of that is out of your control. What you can do, however, is embed informative links to reputable websites into your content. In Google’s eyes, this means your content is informative, well-cited, and thusly, high-quality.

5. Build Internal Links

Similar to outbound linking, internal linking is another way to boost your search engine performance. They’re still not as powerful as inbound links, but they’re still very important to utilize.

An internal link is a link in one section of your website that takes you to another section of your website. Doing this creates “roads” Google can travel on when scanning your website. It allows Google to link related pages on your site together, potentially boosting both of them equally in search results.

The more internal links you use, the more easily Google can identify the structure of your website. And the more information has, the better (in this case).

Need More SEO Help?

If you all of this sounds like too much to handle and you’d rather defer to a team of professionals, check out the SEO services we provide. We can provide the support your online business needs to reach its maximum potential.

OSO Web Studio is a Danbury, CT based web design, branding, and digital marketing agency that offers professional business digital marketing solutions to companies of all sizes and across various industries. We just short drive away from New York City, and cater to all of New York, Connecticut, and Massachusetts.