Keyword density:
A measure of the number of times keywords occur within a web page's text divided by the total number of words on a web page. Search engines have unique algorithms for calculating keyword density.

Keyword proximity:
Keyword proximity and the keyword density within your Website can make or break your search engine optimization efforts.Keyword proximity considerations should include the proximity of keyword or keyword phrases to other keyword occurrences within the page, as well as the top of the page. After all, the top of the page usually tells you what you are there to read about.

Keyword Prominence is an important thing in the on-page optimization, prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area. If a word is used at the starting of the title, headings, or close to the beginning of the visible text of the page, it is considered more important than other words. Keyword prominence is calculated separately for each important page area.
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in proximity you determine at how much distance your keyword will appear and in density you determine how many time you keyword will appear in a page

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