Category Archive for "Social Media Marketing"

Does your online marketing strategy involve building and using Facebook Likes? If you currently collect Facebook Likes and then blast out promotional messages for free through organic Facebook posts, you’ll likely need a new strategy. Let me tell you 2…

Known as the Edgerank Algorithm, Facebook uses several in built calculations to determine who will receive the updates, this is what limits the visibility of your updates. Read on and discover 6 tips to increase the marketing effectiveness of your Facebook Page.

Is all publicity good? In a bid to stake a claim amongst all the noise on social media today, is it a viable option to screw up our social media campaigns? Join me as we take a look at some intriguing examples ranging from the Red Cross to McDonald’s.

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

Having a Facebook page is an integral part of most companies' social media campaigns, and it's easy to see why. And if you aren't yet convinced about the wonders a Facebook page can do for your overall marketing strategy, just…

Remember this post on Singapore's social media scene that we posted last year? Since then, social media trends in Singapore have evolved somewhat. Facebook, Twitter and Youtube remain mainstays of our social media scene, but other social networks boosting functions…

Leaping onto the social media bandwagon is often viewed as a risky move by companies, because it essentially means you are letting everyone out there see what others think of your company. There is always the fear of having to…