YouTube Partners With Amazon and iTunes

I told you, the changes are coming! YouTube has agreed to form a business relationship with iTunes and Amazon.com to turn the video sharing site into an e-commerce company. PC Magazine is reporting that this means users will now have the ability to make electroni purchases with the addition of links on YouTube videos. When you view a video on YouTube you will be given the option to buy an MP3, and entire album or even a video game through links to Amazon and iTunes. Chad Hurley, the co-founder of YouTube, says "The addition of retail links will enhance the viewing experience and allow people to engage more deeply with the content they want to consume."

The new partnership was launched today and Amazon hopes to cash in on the new deal, "Amazon.com is always looking for new ways to make discovering and
buying products as convenient as possible for customers," Scott Merlino, Amazons senior manager says.

From now on, when you view a video you will see embedded download and purchase links to Amazon or iTunes for content specifically dealing with that video.