Cream designed and built a Huawei Pop-up stand, in Westfield Sydney, for the launch of the Huawei Ascend P2 phone. Cream took care of everything from the branded merchandise, finding appropriate brand ambassadors, designing and printing creative POS and developing a supporting app. Passers by had to pronounce “Huawei” correctly into the app for their chance to win some prizes, by the end of the week people knew exactly how to say Huawei!