Month: June 2016

So, your product rocks. Not only that, but you provide exemplary customer service. So much so that your customers tend to pass along positive comments about you wherever they go. The referrals flood in, the orders are ker-chinging so fast you’re having difficulty keeping up, but hey business life is suddenly soooo sweet. OK, a slight exaggeration, perhaps, but such is the power of ‘WOMM’…

Raking in heaps of business without having to spend the time, money and energy on hunting down sales. Now that sounds like the sort of stuff dreams are made out of. Well, not really. Not if you harness this most powerful and influential of marketing strategies…Continue reading

There’s something extremely powerful that every single business should have, but most don’t even feature it in their marketing and advertising materials. What a waste! Tracey Dooley shows you how to make sure you don’t miss out on building a stronger connection with your prospects — enticing them to buy from you, instead of the competition….

How can you be uniquely attractive to prospects, capture their trust and ultimately gain their custom? By developing your USP, that’s how! Every single business or person in business needs to have a USP. Ignore that sentence, and you’ve just made being in business unnecessarily more difficult.

As legendary copywriter Rosser Reeves, wrote in his book Reality in Advertising: “Too many businesses flop because they fail to create a well-defined USP.” And it’s still happening today.