CavinKare announces national foray of Karthika Shampoo

The traditional shampoo brand will be
available across all cities the country

Chennai, August 4, 2016:

Diversified FMCG
Conglomerate, CavinKare, today announced the national foray of the shampoo variant of its
significant herbal hair care brand, Karthika. Karthika shampoo has a presence in
2.14 cr households across South India as per ‘IMRB Kantar World Panel’s
Household Purchase Panel data for Apr-Mar’16”.

Karthika is a well established
dominant player in the segment and also enjoys a strong consumer base across
leading metros and rural regions in South India. This successful product from
the house of CavinKare, will now be available across leading retail outlets and
neighbourhood shops in India.

The product was launched
in the year 2006 in Andhra Pradesh followed by subsequent launches in Tamil
Nadu, Karnataka and Kerala.

Speaking on the
launch, Mr. CK Ranganathan, Chairman & Managing Director of
CavinKare Pvt. Ltd. said, “The national foray of Karthika Shampoo
comes at the right juncture with the herbal products market posing a positive
outlook for the coming years. With an increase in the penetration level
for herbal products across market, we foresee a tremendous growth for our
brand, Karthika Shampoo, which already enjoys a greater acceptance in the
southern market today. As pioneers in the herbal hair care segment, our vision
is to take one of our spectacular products to the neighbourhoods of our
customers across the country and thereby increasing Karthika Shampoo’s turnover
to Rs. 100 Cr by 2017.”

The shampoo will be
available in three different variants like Hair fall Shield, Dryness Shield and
Damage Shield. Hair fall Shield contains Shikakai and Hibiscus which
helps to control hair fall. Dryness
Shield variant rightly blends the benefits of Amla, Henna and Aloe Vera.

Mr. CK Ranganathan, Chairman &Managing Director of CavinKare Pvt. Ltd

Damage
Shield variant combines the goodness of Reetha and Fenugreek and helps to grow
long and thick hair. The newly launched variants are packaged attractively and
available at Rs.1 for sachets, Rs.10 for 35 ml bottle, Rs.40 for 80 ml
bottle and Rs.95 for 175 ml bottle.

A dedicated R&D center
equipped with latest equipment and technologies constantly supports the
divisions in their endeavour. Today with a turnover of over 1200 crore,
CavinKare has achieved many significant milestones while acquiring a
competitive edge backed by sound understanding of the dynamics of mass
marketing to establish a firm foothold in the national market.

CavinKare’s
success is based on it being firmly grounded to its corporate mission- ‘we
shall achieve growth by continuously offering unique products and services that
would give customers utmost satisfaction and thereby be a role model’.

CavinKare announces national foray of Karthika Shampoo
Reviewed by S. Chitra
on
August 04, 2016
Rating: 5 CavinKare announces national foray of Karthika Shampoo The traditional shampoo brand will be available across all cities the country ...