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September 16, 2015, Charlotte, NC. When Chuck Robbins, President of aro was contacted by an alternative health care start-up to help with an Indiegogo campaign late in 2014, he was concerned.

“They had very little brand recognition and they were niched in the Chiropractic Industry”, commented Robbins. “However, The President of the start-up was a very smart guy and he had studied the crowdfunding process”.

Chuck Robbins has “captained” aro through all of the digital marketing changes of the last 20 years

The new company had social media accounts but were under-utilized and not all that effective. The start-up did have some talented people, fundamental digital assets and an excellent product. Combined with the internal resources at aro and the Quick2brand Power NewsBlast, the campaign looked to be challenging but doable.

Using all of the crowdfunding resources that could be identified, the campaign was launched January 29, 2015 and ran for six weeks. krowdster.co has some great campaign optimization tools and they were instrumental in helping to spot weaknesses in the early set-up. The customer had significant email addresses and aro had significant social media and public relations tools. There was a three day soft launch and then the first press release was distributed.

In the first few days the campaign garnered 182,000 views at the announcement url. The full page reads (number of people who read the announcement from top to bottom) were over 4500 and this converted to 1257 web site clicks at a url that never existed prior to the campaign. As a result the Indiegogo program was 40% funded in the 1st 10 days after launch.

One more announcement was used in later in the campaign and the final analytics revealed there were a total of 94 donors funding the goal amount at 104%.

about aro

In business since 1998, aro specializes in public relations, custom corporate WordPress web development and social media. They have served entertainment, legal, financial, IT, retail, sports clients and other agencies all over the United States. Marketing solutions have been implemented for every sized company from start-ups to Fortune 500, but the SMB market is the primary focus. For more information see http://consultaro.com or visit https://www.linkedin.com/in/aromarketing