2017 Concept

Theme is derived from the zodiac from the Lunar New Year: this year is the Rooster.

Consumed by our everyday agenda, one can pass by the same places and faces with no concern of the significance of each interaction. Sonder describes the jarring awakening through which we become aware of the parallelism between our own vivid and complex experiences and that of any passerby. No longer droning through life grey and unmoved, every person offers his or her own color, interconnected stories and new realizations. This year's show personifies this realization and aims to lead us through this transitional narrative.

01 Visual Branding

Brand guidelines, tickets, posters, and program to come.

Mood Board

02 Visual Assets

Program

Program can be seen here, with select spreads and the Insertable poster below.

Tickets

3 sets of tickets mapping to different types of experiences: VIP, Preferred, and General Admission.

Press + tech passes

03 Motion

Created through filming city scenes and lights, then projected filmed footage and found footage onto human form with subtle movements. Footage then edited, animated, and color corrected to match visual branding.