It’s a winning combination: FRG takes an already popular meme, photos of Gosling (who’s widely thought to be the perfect man) and adds in a dash of humor and some solid feminist theory. Is it really any surprise that it only took a few days for this Tumblr to go viral?

Megan Gibson is a Writer-Reporter at the London bureau of TIME. Find her on Twitter at @MeganJGibson. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.