It’s the seven-year-old dreamchild of the folks at Wonderbra who are in the business of helping women, ahem, appreciate their assets:

WONDERBRA has won a firm victory for social upliftment. Their NCD Party, whose constant, non-discriminatory support policies assure that both the left and the right remain empowered and uplifted, will now be in effect immediately.

It was only through this extensive campaigning for a woman´s right to be wonderful, that NATIONAL CLEAVAGE DAY, on Friday 3rd April 2009, has now been declared a PUBLIC HOLIDAY.

LIBERATION STARTS WITH US!

We’re wondering why this isn’t a national holiday in the United States too. ‘Cause you know, we do appreciate our cleavage:

So, in solidarity with our South African sisters (and the brothers who love them), do spend today supporting the “left and the right,” or the “girls” or the “dolls” or whatever you like to call them.

Bring on the cleavage, but PLEASE tone it down at work. Otherwise, it’s simply TMi.