Let’s go ahead and unpack this oil- and gas-funded attack ad that’s so cleverly disguised as a level-headed, populist argument.

“Don’t bother cleaning your glasses or rubbing your eyes—you read that right. Koch Industries, the same company that owns and operates oil refineries and pipelines, is all for electric vehicles.”

There. We said it.

This is a classic persuasive writing tactic of telling the reader what they want to hear in an attempt to own the “middle ground” of a debate.

“Contrary to popular opinion, we see value in all forms of energy—wind, solar, gas or anything in between. It’s why we invest in renewable fuels like ethanol and biodiesel.”

Pay attention to the turn there. They see value in wind and solar, but only invest in ethanol and biodiesel, both of which require the very types of refineries that Koch specializes in.

“Of course we love fossil fuels, too —”

We know.

“they provide 87 percent of our nation’s domestic energy supply and play a critical role in any comprehensive energy strategy.”

The former point is the problem. If the world stands a chance at achieving the climate goals the world leaders agreed upon in Paris in December of 2015, and if the U.S. hopes to limit emissions to the levels we promised to ourselves and the international community, then the U.S. simply cannot continue using energy is derived predominantly from fossil fuels.

The latter point is mere opinion (and a cynical opinion that dooms the world’s population to the worst fates of climate change).

“And for the majority of the people around the world, they’re the most affordable and abundant energy solution available.”

Thanks to decades of government support in the form of direct and indirect subsidies. More on that later. Well, actually, right now:

“What we are against is government influencing a free market in any way by picking winners and losers, regardless of whether that helps or hurts our bottom line. This sort of preferential treatment distorts markets and raises energy costs for all.“

Easy to say after decades of subsidies have developed the energy infrastructure, delivery systems, and markets that essentially make up the entirety of Koch’s bottom line.

Keep in mind when reading these lines from Koch Industries that “national subsidies to oil, gas and coal producers in the US amount to $20.5 billion annually, with almost all of those subsidies being received in the form of tax or royalty breaks that benefit producers. Federal subsidies amount to $17.2 billion annually, while subsidies in a number of oil-, gas- and coal-producing states average $3.3 billion annually.”

Bottom line: Oil and gas are made artificially cheap for American consumers by the government’s intervention in the free market.

Which the Koch advertorial acknowledges…sort of:

“While the fossil fuel industry, like many others, has benefitted in the past from such market-distorting policies…”

And in the present!

“…we firmly believe consumers should be able to choose the energy sources that best meet their needs free from government influence.”

You heard it here! Koch Industries wants to end all fossil fuel subsidies! Except, well, this:

The Koch brothers have continuously lobbied to preserve oil and gas subsidies.

In a detailed 2011 report on Koch Industries, the Center for Public Integrity wrote: “Oil is the core of the Koch business empire, and the company’s lobbyists and officials have successfully fought to preserve the industry’s tax breaks and credits.” The report documented that Koch lobbyists have worked to preserve billions of dollars in oil industry subsidies, including the Section 199 manufacturing tax deduction and the “last-in, first out” accounting rule.

More recently, Americans for Prosperity (AFP), which has been described by Politico as the “Koch brothers’ main political arm,” included a vote to repeal oil industry subsidies – specifically, S.940, the “Close Big Oil Tax Loopholes Act” — in its Scorecard for the 112th Congress (which has since been deleted from the AFP website, but is still available here), noting that a vote to eliminate these subsidies was a vote “against AFP’s position.”

“Influence, for example, like the $535 million bet the U.S. government placed on solar panel company Solyndra. When Solyndra eventually folded in 2011, they defaulted on their government-backed loan, costing taxpayers millions.”

Public financing and loan guarantees are, to be sure, subsidies. But it’s not just solar companies that secure these.

“Or the tax credits (up to $7,500) the government offers to consumers who purchase hybrid and electric vehicles. Such credits may seem enticing to the general public, but the reality is that 90 percent of the beneficiaries come from the top income bracket.”

Pay attention to this point, as it’s one that the Koch brothers and their allies are going to continue to hammer.

And, yes, it’s true that there’s a tax credit of up to $7,500 for the first 200,000 buyers of each model of plug-in electric vehicle (including hybrid electrics and full battery EVs). And, yes, thus far, most of those credits have, in fact, been claimed by buyers of more expensive EV models.

“And there’s the rub: just as the government should not be allowed to subsidize one form of energy over another…”

(Unless that form of energy is liquified fossil fuels.)

…”taxpayers should not be forced to foot the bill for the lifestyle choices of the wealthiest 20 percent of Americans.

Told you they were going to keep hammering this point. Again, with the tax credit, there are currently more than a dozen models of cars that cost consumers less than your average new automobile, and the environmental, health, and climate benefits are felt by all.

The advertorial goes on, continuing to press the point of government intervention dulling competition and limiting consumer choice on the free market. You can read the rest for yourself.

But, again, considering how much oil and gas companies —and Koch Industries themselves—receive in government support, the argument sure does ring hollow.