Sky must be scared. Mircosoft should buy Sky. The may as well.
Edit: That would cost billions, but if they do, they win. It's not about hardware anymore, it's about who holds the media! Murdoch realised this a long time ago, which is why he is 100* richer than sugur who builds shitty Sky boxes which freeze and often need a switch off at the plug.

Virgin is a pipe dream like betamax. It would work but requires cable. BT same, stick to phones, don't fucking buy the entire football season next year. Microsoft have the right idea. If they are very clever they do potentially knock everyone out of the market, if they go for the proper gaming market and not the family fun times nin and sony go for. Although, I can see why they do that, monies. Microsoft should just make a gamers machine. Do that and you'll make money. Sony and nin are going the other way.

Microsoft have actually made loads of money from the Xbox, Sony have lost money and only in past few years made money.
Sony had ten times the user base of Microsoft last generation, now it is equal.
Who is the winner?
Obviously Nintendo but Microsoft vs Sony Microsoft have clearly won this generation even if Sony end up selling one million more units.
Oh and re making money Xbox users buy 8.4 games per console where PlayStation owners buy 5.1. It is a business.