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Thursday, May 8, 2014

For those of you readers who are South African... Hope you had an awesome #elections2014 and that you all at least voted for someone...I see already 20% of the votes have been counted and for those of you interested; 53% ANC, 26% DA & 4.1% EFF... The rest are really no shows.

Anyways, moving on, I just couldn't resist sharing this with you guys.
After opening up my mails this morning with another mailbox full of SH#$ and SPAM, one caught my eye.

Psssst! Are you a .NINJA? (eNom.com central).
Why it caught my attention was most likely my insane infatuation with Ninja's from 1980 - 1994.

"...

Get Your Own Slice
of Cool

Swords, nun chucks,
and throwing stars optional

Make a killer impression with a .NINJA website and email address.
It’s the high-octane, ninjtastic place to be if you’re into showing off your
skills. From martial artists to cupcake makers, parkours to photographers, if
you do it better than anyone else, let people know with a .NINJA domain.

Kick off your new online
presence.

..."

WHO THE HELL WOULD BUY ONE OF THESE .ninja domains unless you were part of the Yazuka mafia or owned a Ninja star shop?

Tuesday, November 26, 2013

Having run my digital agency for around 6 years now I've always wondered why I've never relied a little more on relationships with Google and participating a little more with the Google team to help grow my business.

We get spammed daily with pathetic partner emails and newsletter. Look at these AMAZING TOP 4 TIPS TO IMPROVING YOUR ADWORDS ACCOUNT.

We get Christmas vouchers to hand out as part of our rewards program to try and sign up new clients. I get the vouchers on the 25th November which expire on the 10th December. What is the point of that.

They send amazing vouchers to clients of R500 for Adwords, but you can't use them is you've already signed up for Adwords, so why are they sending them in the first place.

I don't know if this is just Google South Africa - but guys, for a multi billion dollar company, the service so far has been pretty dismal.

Wednesday, September 18, 2013

Ok, so while my research may not be as pretty as an infographic, I've nonetheless got some sound advice on the best ways to market them and get your information out there for everyone to see.

Following these 6 steps, your infographic will be going viral in no time. It may take some time and effort, but what good things don't.

An example of an infographic.

Firstly, you
can’t market something that doesn't look good. The data has to be solid,
plentiful and informative. It has to be relevant
to your target audience, pretty and useful.

Your
infographic must have embedded code that
lets others repost it. You have to let people know it’s ok to share your infographic if you want it to spread.

Obviously you would like the
infographic to go viral, and it seems like these are the recommended steps to do it: create an SEO optimized press release,
a social media release (which is the press
release optimized for social media), a
social media sharing plan for your infographic, submit your infographic to directories and start reaching out to blogs and direct message
popular twitter users (who have a connection to the subject of your
infographic) to get them to share what you’ve made.

You can also use your site network (if you have one) and get
them to share your infographic, in exchange for doing it in return in the
future.

Add “Pin It” buttons to any imagery you use in your
infographic post.

At the end of
the post, have entertaining and
tweetable facts to encourage user interaction (these might be more
difficult to come up with but are an excellent way to get users to share your post). One of the better one's I've seen recently looks like this:

People are more likely to survive a plane crash than click a banner ad

Wednesday, June 26, 2013

Digital
video has brought new energy to brands and publishers.Here are some of the trends DoubleClick's advertising platforms. Double Click found which advertiser and publisher categories are growing video
ad investments, why programmatic is an efficient channel to buy and sell video,
and how viewer choice benefits everyone.
Below you can find some vital stats on how digital video ads have brought new energy to brands and media companies in the infographic below.
Thanks to http://www.google.com/think/infographics/video-advertising-momentum-infographic.html