6 COMMENTS

When you go through the design process of a wheel, what stress test do you guys put the wheels through to determine what the wheel can withstand? How often do you have to rethink a wheel design because of weak points in the wheel?

* Function/strength or design—which comes first when creating a wheel? How is a balance found?

* Consumers who are attracted to certain brand or product will probably have some things in common. If possible, describe the average COR customer in any way you can. (Eg: gender, age range, parent?, car country origin, car make, car use, etc )

* Wheel companies you feel are competition?

* Wheel companies that inspire COR?

* Makes/models of vehicles you envision COR wheels on? (There are examples on the website, but this is probably meant to appeal to everyone)

* What has the Mustang incident taught you? How will this affect business going forward?

* Have you ever designed a wheel and scrapped it feeling it would not be safe/reliable? If so, how common is it?

What has the company learned from the Mustang incident? Any plans to make your wheels more functional and/or reliable as a result of it? Is there a change in the design process that needs to be made, or perhaps a shift in mentality at the design level?