EXCLUSIVE: Just-Eat sees 60% take-up for voluntary benefits scheme

Just-Eat has achieved 60% take-up of its new voluntary benefits scheme, since it was launched on 30 March.

The scheme, Just-Treats, includes employee discounts, a health cash plan and a bikes-for-work scheme.

The scheme was communicated, in conjunction with provider Asperity Employee Benefits, using a teaser campaign, with cryptic hints dropped in the run-up to the launch. The online takeaway food-ordering firm has two London-based offices, where a series of teaser posters were put up and a surprise treat was dropped on all desks.