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As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —

Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics. And it works across ad formats/sizes (including mobile), verticals and

Interactive ads are everywhere these days, but when it comes to the technical process of getting an ad on the page and how publishers and marketers verify it delivered, not many people can explain what actually happens in detail. Read this article though and you’ll be one of them! Below I’ve detailed step-by-step how a

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