They're like plaid shirts for the affluent. They say: "I'm cool, but I care."

The greatest joy of the Tesla isn't that it's electric, or that you can talk to other cool, caring people as you stand at the charging station at your local organic supermarket.

It's that it's a genuinely beautiful car. It's almost a pity that it's so socially and politically correct.

Like the most beautiful products, the car is the best advertisement of all. However, some college-grad creative people at Everdream thought they'd try and make an ad for the car that suggested it was of the space age.

It's not exactly an original premise. However, child actor Mace Coronel manages to produce a quite stellar performance and the production is sophisticated.

About the author

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world.
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