Brand at the heart

We unlock the potential in brands with compelling platforms that define a uniquely ownable emotional space -- and drive content, experience and engagement.

brand development

content and advertising

activation and engagement

data-driven marketing

Greg DiNoto

Creative director, writer, team builder and brand architect with a long history of driving relationship and commerce for some of the world's most sophisticated marketers. "I believe in brands — and quality of engagement as key to how those brands define themselves. I also believe that great work isn't great work if it isn't serving the business agenda."

In addition to co-founding DiNoto Lee with partner, Esther Lee, and founding DiNoto Inc., Greg also served as Partner and Chief Creative Officer at Deutsch, Inc. where he helped the agency achieve two-time agency- of-the-year status from Advertising Age and Shoot Magazine. Recognition for Greg's work includes One Show Gold, Cannes Lions, AICP, MOMA, FWAs, The Art Director's Club, Communication Arts, Lurzer's Archive, The Andys, The Addys, The Webbys, 4A's Advertising Excellence Award, and Adweek Creative All-Stars.

THE TEAM

Martha Pearlstone

Director Client ServicesWith more than 25 years experience in agency and client-side marketing, Martha brings critical skill and insight to brand development, creative and production management -- and integrated team management. At DiNoto, she's helped drive success on clients that include The Coca-Cola Company, Nikon, Synchrony Financial, GE, LPL Deutsche Bank and more. Prior to DiNoto, Martha's had stints at Deutsch Inc running Revlon, Snapple and Ikea -- and on the client side for Zobha and Brain Balance Achievement Centers.

Bill Tsapalas

Creative DirectorBill is a big-idea creative director who brings decades of experience helping birth strategic and creative platforms for clients in tech, financial services, and more. His specialty is finding the nexus between a core business proposition and a compelling brand expression. At DiNoto, Bill has spearheaded creative development for The Coca-Cola Company, EOS Airlines, UBS, LPL and many other brands. Prior, Bill was Executive Creative Director at Deutsch Inc. where he ran PNC Bank across all media.

Zachary Van Doren

Media and Data Strategist Zach has built a 20+ year experience base across digital marketing, technology and data, defining and quantifying success for clients — and then developing the strategies to achieve it. Across paid, owned and earned media, through social promotions and content, partnerships and SEO, Zach weaves together multiple touch points to achieve core business objectives in measurable and quantifiable terms. Zach has both agency and direct client experience, including work with brands such as Microsoft, HP, Cisco, Wacom, Sony, StubHub & Konami.

Paul Kekalos

Creative DirectorPaul has over 20 years experience helping brands solve business problems in memorable ways. He most recently served as ECD at Organic in New York, overseeing digital and social efforts on AT&T. In this role he led a team of 16 developing digitally focused, platform-based approaches across all lines of business for the AT&T brand. He's also been Group Creative Director at Deutsch in New York responsible for creative development across all media for Microsoft, PNC Bank, and USAA Financial. At DiNoto, Paul leads creative development on Disney, Turner, Deutsche Bank and other clients.

Sasha Blejec

Creative DirectorSasha specializes in defining and activating brands through engagement and social innovation and leads creative development on Synchrony Financial and Disney. Her experience includes stints at Deutsch, Cliff Freeman and Partners and JWT. She's been recognized by Cannes Cyber, AICP Next, Communication Arts' Advertising, Design, Digital, and Typography Annuals, Webby, and Young Guns, and recently orchestrated the first TV series premiere on Twitter, and wrote the first multipart Instagram series.

Dallas Itzen

Creative DirectorDallas Itzen is a writer and creative director who specializes in big, human ideas and leads creative development on a variety of DiNoto clients including Corcoran, and Morgan Stanley. Most recently, she's created digital content for Microsoft, Nobel Prize Winner Malala Yousafsai, Alba Botanica and recently rebranded and rewrote fieldengineer.com, a gig economy telco website. Previous stints include Executive CD at TBWA/Chiat/Day NY, and as Group CD at Deutsch where she created ground-breaking work for Tanqueray and Ikea including the first commercial to feature a gay couple. Dallas's work has been recognized in the One Show, the Art Director's Annual, Cannes, the Clio’s, Communiciation Arts and International Archive Magazine.