This Is The Week That Was

I write a lot of copy every week. Mostly it’s not worth $65,000 per word, but I was especially proud of this sentence: A NEW HOME FOR DOGS LIVING LIKE PIGS IN THE FILTHY HOUSE OF A NEGLECTFUL BREEDER. If dogs are living like pigs, you know things are really bad.

Now this from the amusing typo file: WHEN NEW YORK STATE BUILT THE THRUWAY, THEY PROMISED TO ELIMINATE TROLLS SOME DAY. That’s very good since there are so many bridges on the Thruway.

Here’s an especially absurd idea: SOME PEOPLE SAY THAT YOUR CAR MAKES A STATEMENT; COMING UP, THE STORY OF A CAR THAT DOESN’T JUST MAKE A STATEMENT, IT SHOUTS OUT A MESSAGE OF PEACE AND TOLERANCE. I wonder if that’s covered under the warranty?

Next, there’s something wrong here but I’m not sure what: HANSON-MANIA STRIKES THE CAPITAL REGION —AND WE FELT QUITE A SURGE OF IT RIGHT HERE AT CHANNEL 13 TODAY! OK, that’s what’s wrong: saying surge, mania, and Hanson in the same five seconds .

4 Responses

I notice that Hanson-mania struck the Capital Region in much the same way that Hannah-Montana-mania did just a few months ago. I guess a good promo can get you through decades’ worth of bubbly pop stars.

Mania’s not a word I throw around carelessly —but since there were GROUPIES outside near the tour bus, I thought it rose to the level of manic. I actually had video of them, and wrote something like THESE FINE YOUNG LADIES ARE LINING UP FOR THEIR CHANCE TO MEET HANSON… scrapped that one.