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Our Most Asked Questions (click to reveal answer)

What Is Social Media Marketing?

In order to develop your online brand awareness, as well as your search engine rankings, it is important that you develop a strong, visible presence in the world of social media.
One of the ways that you can achieve this, is to ensure that all of your social media profiles are customised to promote your logo and corporate image. Developing highly branded Facebook, Twitter, Google Plus and YouTube web pages should be an important part of your social media marketing strategy.
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How Can I Improve My SEO Results?

By utilising various SEO techniques you can help search engines to identify which keywords are relevant to your site, and improve the position of your free listings, when those keywords are entered by a potential customer, searching for the products or services that your provide.
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How Can I Use Pinterest To Promote My Business?

If you are not familiar with Pinterest then the following articles and videos on How To Use Pinterest To Promote Your Business will help you to gain a better understanding of the benefits offered by this major social media marketing channel.
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How Can I Use Social Media To Develop My Search Engine Ranking Results?

We have been aware that engaging with social media can influence your search engine ranking results for quite some time now. Google have made various statements about how they are increasingly monitoring social media, culminating in the announcement of their new +1 social feature.
So, now it is official, what are the best ways to capitalise on using social media, to improve your search engine rankings?.......
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How Does Banner Advertising Work?

Web banner advertising campaigns can be set up to target specific countries or regions such as Europe, Asia or even Worldwide. Demographic targeting options are also available to fit the target audience for specific products or services. There are many different publishing networks to choose from and each network offers varying levels of geographic, demographic and behavioral targeting......
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How Can I Use Google Webmaster Tools To Improve My Search Engine Optimisation Results?

By registering your website with Google Webmaster Tools you will obtain useful information on how Google perceives your website. You will be able to identify any potential problems with your sites navigation and overall design structure. This will enable you to make appropriate changes to your website, in order to improve your search engine optimisation results........
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What Is Social Bookmarking?

Social bookmarking is a method by which your content is published and promoted on a wide selection of social media websites such as Facebook, Delicious, Plurk, Reddit and many others.
Bookmarking your individual web pages and syndicating your content across as many different social media sites as possible will help to improve the link popularity of your website and ultimately your search engine rankings.
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Why Do I Need A Mobile Website?

Have you ever visited a website utilising your smart phone, only to find that the site loading time seemed to take ages? In that case, you are already aware how frustrating this can be. This is exactly what your customers and prospects experience with your site, if you have not implemented a mobile phone website design strategy for your business......
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How Can I Create A Search Engine Friendly Navigation Structure For My Website?

Your website’s navigation structure is an extremely important element of the search engine optimisation process. If your website’s navigation structure is poorly designed then Google and the other search engines will struggle to index all of your web pages.
The search engines use automated software to crawl your site and rely on the navigation links embedded in your code, to move from page to page.
There are two main elements to consider when designing your website’s navigation structure........
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What Is The Difference Between A 301 And A 302 Redirect?

Sometimes it is necessary to delete a page from your website either permanently of temporarily. When this happens it is important that you provide specific instructions to the search engines, in order to protect your Page Rank and back link profile. If you do not follow the correct procedure for this, then you will lose all of the ranking collateral and link popularity for the deleted page........
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How Can I Optimise My Website For Local Search Terms?

If you wish to rank highly in Google and other search engines for local search terms, it is important that your website is optimised to target a range of local keyword phrases, that are relevant for your business.
Local search terms are usually made up of a generic keyword with the addition of a local town or region.
The following top local search engine optimisation tips will help you to achieve top Google organic listings for your chosen local keyword search terms.........
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What Is Search Engine Optimisation?

In simple terms, search engine optimisation or SEO is about making changes to the content of your web pages, to ensure that they are made as search engine friendly as possible. There are many individual elements of each web page that can be changed in order to improve the overall optimsation of your site. To make your search engine optimisation project work for you, you need to consider adding unique, high quality content, on a regular basis.
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