Speakers Forum To Present Founder of FUBU and Shark Tank Entrepreneur Daymond John

With business savvy and style to spare, speaker Daymond John entertains his audiences every week as the go-to branding guru on the ABC hit entrepreneurial business show Shark Tank. John will be on the Rensselaer campus on Thursday, Feb. 28, to share his story of success.

Members of the campus and local community are invited to hear firsthand accounts and experiences from John as part of the Rensselaer Union Speakers Forum program. The program will be held in the Darrin Communications Center, room 308, beginning at 7:30 p.m.

A highly regarded marketing expert and author, John is the founder of the iconic fashion FUBU (“For Us By Us”), which effectively created the then-untapped urban apparel market.

Holli, Queens—the birthplace of hip-hop and John’s home community—helped spur the inspiration for FUBU. Embraced by the likes of Rick Ross and Lil John, FUBU ultimately changed the face of the fashion world. After cementing himself as a branding visionary with his books Display the Power and The Brand Within, and with his role as one of the “Sharks,” John formed Shark Branding to provide companies with the marketing insights that have proven to make his companies successful.

Arguing that branding relationships have seeped into every aspect of daily life, John’s message draws both on his experiences as an entrepreneur as well as his insights as a consultant to the world’s trendsetters and tastemakers.

Launched in 1998, the Rensselaer Union Speakers Forum is a lecture program that brings a broad range of speakers to campus. Invited guests deliver remarks on topics that include high adventure, education, personal experience, entertainment, social science, the arts, entrepreneurship, culture, athletics, current events, politics, and recreation.

Tickets are required to attend. To reserve a ticket, contact the Rensselaer Union at 276-6505 or stop by the administration office on the third floor of the Union.