The Trois Etapes, the world’s only Pro-Am Cycle Series, will this year be raced in Champion System kits as the respected global custom apparel specialist partners up with event organisers Cosaveli.

As the Trois Etapes ventures into the most fashion-conscious country in the world with the launch of the Trois Etapes Giro in Italy this year, Champion System is set to produce the event’s most stylish kits ever, for the largest number of charity teams and riders to date. Champion System, the worldwide leader in custom technical apparel, also produces apparel for Italy’s World Tour team Lampre–Merida.

In just two years, the Trois Etapes Tour has seen an incredible $4.5 million raised for 11 charity partners, and with the inaugural Giro now added to the Pro-Am Cycle Series, Cosaveli are looking to raise an even greater amount for charitable causes.

Taking place on 6 – 9 June 2014, the Trois Etapes Giro will travel through the scenic Dolomites and encounter the iconic summits of Passo Pordoi, Passo Giau, Passo Falzarengo, Passo Campalongo, Passo San Pellegrino and the Passo Fedaia.

Now in its third year, the Trois Etapes Tour takes place on 7 – 10 August 2014 and will follow the route of its professional counterpart taking on three hors catégorie climbs. 15 teams of eight riders, each including one professional, will be introduced to the Pyrenees via the Col d’Aubisque on Stage 1, ascend the Col du Tourmalet and Hautacam – which replicates Stage 18 of the Tour de France on Stage 2, and summit the Col du Soulor on the final day.

The events are designed to give riders the chance to truly experience team cycling under race conditions, with the full support that a pro would have in a Grand Tour. The event incentivizes tactical team riding – each team has its own team car and Directeur Sportif, and every rider has a radio link with their team car and the Race Director. With Champion System now on board, the Trois Etapes riders’ race experience will be enhanced further still.

“I am very excited at this new relationship for Champion System. As we truly expand our global footprint, partnering with a high level, socially conscious organisation like Cosaveli and supporting the Trois Etapes 2014 clearly illustrates our desire and commitment to continue being the world’s top custom technical apparel company. We look forward to having a long and mutually fruitful partnership,” Scott Kaylin, Co-Founder and President, Champion System said.

“2014 is Cosaveli’s biggest year yet with two Trois Etapes events now in the calendar, so it’s only fitting for us to team up with such an esteemed clothing partner as Champion System,” Niels Bryan-Low, CEO of organisers Cosaveli, said.

“I’m very excited to be working with the team at Champion System and really look forward to seeing their kits adorning our riders on the great mountains of the Trois Etapes Giro and Trois Etapes Tour,” added Bryan-Low.