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Advantage Internet Marketing has developed a model which removes the risk to its clients of developing a lead generation program.

Advantage Internet Marketing

(PRWEB)March 31, 2012

Advantage Internet Marketing (AIM), New York City’s innovative Online Marketing firm, announced the unveiling of its much-anticipated Lead Generation program.

AIM builds its own websites in its chosen industries, using the client’s branding. Then, using its experience in Search Engine Optimization (SEO) and Internet Marketing techniques, AIM promotes those websites to the point where they attract qualified leads. These leads are provided to AIM’s exclusive clients at a previously agreed price. The arrangement shifts the risk and investment from the client to the consultant, and provides a predictable cost of lead acquisition to the client.

Traditional Search Engine Optimization (SEO) requires an investment by the client, as the SEO firm typically provides services on a time and materials basis, and results take some time to achieve as the optimized website climbs slowly through the Search Engine Results rankings. Lead Generation programs, on the other hand, can provide immediate results, but the leads are also sold to the client’s competitors, increasing the risk to the client of not closing the deal. AIM’s new model, by contrast, provides leads that are easier to close, and at no risk to the client.

AIM Leads are prequalified - each prospect has either filled out an online contact form or made a phone call to express interest in purchasing the promoted service. “These leads are much more valuable than website hits”, said Dov Weinstock, AIM president. “They provide our clients with a way to follow up with each lead directly, while knowing that the prospect has actively requested more information.”

While most industries have at least one prominent lead generation website from which service providers can purchase leads, customers are often frustrated. “Existing Lead Generation websites have a basic flaw – they typically provide the same lead to several competing companies,” said Weinstock. AIM’s program, in contrast, provides the client with exclusive access to all leads generated in their industry and territory.

More information on the new AIM Lead Generation program is available from Advantage Internet Marketing at (646) 839-9488, or info(at)nycadvantage(dot)com.

About Advantage Internet Marketing
Advantage Internet Marketing (AIM) is a boutique consulting firm dedicated to using online means to increase clients’ revenue and ROI. In addition to traditional Search Engine Optimization and Search Engine Marketing techniques, AIM provides exclusive, no-risk Lead Generation. Based in New York City, AIM has been helping companies increase their web presence since 2006.