In honor of Black Friday, the unofficial start of the holiday shopping season, we present an idea for putting your best face forward the day after Thanksgiving: black lipstick.

This is guaranteed to make you look like a warrior, and scary enough to make people get out of your way while elbowing through the sales bins at the mall. If it doesn’t, it’s probably because they’ve been desensitized by creepy-looking teenage vampires in all those “Twilight” movies.

This makeup idea is inspired by MAC Cosmetics, which introduced its first true matte black lipstick to the masses on Friday (Nov. 29, 2013). It’s called “Haute Core,” and it’s pretty hardcore.

But is it attractive? Ten out of 10 people at my office said it was not (see photo above.) But you know what they say: Beauty is in the eye of the beholder. Now get out of my way. I need to get a place in line outside of Best Buy.