Orchestrate is doing for databases what Amazon did for servers, and the founders know the database space really well. Looking forward to seeing them continue to grow and take away some of the unnecessary pain of building.

@andrewrlin Parse and Firebase are respectively focused on backend-as-a-service and real-time apps. We expose the features of databases that enable many use cases. Our closer competitors provide one or two flavors of database-as-a-service. Again, our approach is to expose the best features of multiple databases (currently JSON key-value store, search, time series data, geographic location queries, and relationship graphing) in a single API that is reliable and scalable.