About Me

The Best Ad Critic In The World™ (™ pending), also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, funnier, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

15 Comments:

Jalan said...

We have these in our office. They work like hand dryers in public restrooms -- there's a sensor underneath that dispenses the lotion/sanitizer when there's movement; you don't have to touch any part of it.

So it actually seems like a pretty good idea, *especially* in a public place where you'll likely be touching doors, countertops, etc.

I love reading your blog, but sometimes you play the annoyed asshole way too strong, and you refuse to give up when people let you know that you're wrong. The truth is that you don't have to get anywhere near these things to get the hand sanitizer; you'd know this if you ever interacted with one. They've been deployed all over college campuses, hospitals, etc. They are clear in front so that you can tell if they're empty. They use an alcohol-based hand sanitizer so there is no questioning their ability to kill germs, and there is little opportunity for resistance-building. Simply put, there is nothing wrong with these things; if anything, they get all the design elements right.

I have to agree - you've just been proven wrong on this one. It's a motion-sensor hand sanitizer dispenser. Nothing really wrong with it. My one concern (that they build up resistance in bacteria) is that I had before is actually incorrect. There's really nothing wrong with it.

Right, right Alex, BUT anon before him: thank you, 9/11! A Vancouver Al-Qaeda cell could infiltrate DDB, the ad agency, and fill that thing with liquid anthrax. OR, the terrorists could just pry it open, and replace the lotion with liquid C2 so's that I'd blow my hands off!

You aren't making money or getting free advertising from me so thanks, I will continue to read. Usually I just look at the pictures but sometimes the drivel that comes off your brain and onto the keyboard is just fucking amazing.

Actually, that's not true. You increase my traffic; my traffic is what got me my paid daily posting gig at Animal NY, and, if I ever quit my ad job, my traffic is what will help me get another weekly ad column like I had for a year at Gawker.