Many will spend time browsing through a myriad of Valentine's Day cards looking for just the right sentiment for their special someone.

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In fact, many folks - both couples and singles - deem this commerce-driven day as vastly overrated.

For weeks retailers have been splashing ads everywhere hawking everything from sparkly baubles and delectable chocolates to shiny washers and dryers and big screen TVs. And it's all in the name of love. ...