I have been eyeing Thrive Causemetics products for quite some time now. But I haven’t purchased anything yet because I wasn’t sure about their cruelty-free status. As I mentioned in my post on cruelty-free claims, there are several factors to consider when determining if a company is in fact cruelty-free. I reached out to Thrive Causemetics and asked them a series of very specific questions in order to determine if they are cruelty-free. Their customer […]

This week’s post is very special because it is a guest post by Alejandra from Aly Doom. She has a blog and a Youtube channel where she talks about cruelty-free makeup. Alejandra also has a beautifully curated Instagram feed! As I have gotten to know Alejandra, I have discovered that she has a profound love for Charlotte Tilbury products. So it was only natural for her guest post on the soulful bunny to be […]

Are you under the impression that MAC Cosmetics is a cruelty-free brand? Have you seen M·A·C marketing itself as a cruelty-free brand? There is a lot of confusion surrounding M·A·C’s cruelty-free status. Unfortunately, MAC Cosmetics is NOT a cruelty-free brand.* I have to begin by emphasising that there is no regulation of the term “cruelty-free” which means that brands can claim to be cruelty-free even if they are not (you can find out more about […]

No one wants to pay more when they could get the same thing for less, right? I decided to try the tinted moisturisers from e.l.f. Cosmetics and First Aid Beauty (FAB) to see if the formulas are comparable. Here’s the thing: The FAB moisturiser costs 9 times more than the e.l.f. product! (Yes, you read that right!) While the e.l.f. tinted moisturiser retails for only $3 USD, the FAB one retails for $28 USD. […]

As I mentioned in my post on cruelty-free claims, there are several factors to consider when determining if a company is in fact cruelty-free. I reached out to Juvia’s Place and asked them a series of very specific questions in order to determine if they are cruelty-free. Their customer service team was kind enough to provide answers to all my questions. I’m happy to say that Juvia’s Place is cruelty-free! Does Juvia’s Place test on […]

Nude by Nature was born in Australia in 2008 with the commitment of creating 100% naturally derived cosmetics, formulated without unnecessary chemicals, synthetic ingredients or preservatives often found in cosmetics. They are 100% cruelty-free and have many vegan options. They recently launched in Shoppers Drug Mart, making them an accessible brand in Canada. (See my list of cruelty-free brands at Shoppers Drug Mart here) They are also available in Australia, the United Kingdom, New Zealand, […]

If you live in Canada, chances are that you have access to a Shoppers Drug Mart or Pharmaprix nearby. Nowadays, Shoppers Drug Mart is carrying more and more cruelty-free brands. In order to facilitate your shopping, I have put together a list of the cruelty-free makeup and skincare brands available at Shoppers Drug Mart. Please note that these brands may not be available at all Shoppers Drug Mart locations. I will continue updating this list […]

As I mentioned in my previous post on cruelty-free claims, there are several factors to consider when determining if a company is in fact cruelty-free. I reached out to BH Cosmetics and asked them a series of very specific questions in order to determine if they are cruelty-free. Their customer service team was kind enough to provide answers to all my questions. And I’m happy to say that BH Cosmetics is cruelty-free! Does BH Cosmetics […]

On 11 March 2013, the European Union finalised the implementation of an animal testing ban and a marketing ban in relation to animal tested products. Since then, there is a widespread belief that the European Union is officially 100% cruelty-free. Many consumers believe that they can trust that all products they purchase in the European Union are cruelty-free. Unfortunately, this is not the case. The law related to the regulation of animal testing in […]

While it can sometimes be difficult to figure out if a given brand is cruelty-free, it is even more difficult to ascertain which products are 100% vegan. Physician’s Formula is certified cruelty-free by Logical Harmony and has a few vegan products. In order to facilitate your shopping, here is a list of Physician’s Formula’s current vegan makeup products. Face 24-Karat Gold Collagen Serum Charcoal Detox Cleansing Stick Rosé All-Day Oil-Free Serum The Healthy Foundation SPF […]