Focus On Session: Premium at Scale

October 06, 2011—8:10 pm

Session Sponsored by aiMatch

About the Session

Premium at Scale

It isn’t enough to have a direct sales force. It isn’t enough to create innovative ad products for clients. Success is being able to scale your premium offerings. Chris Batty will share some examples of media owners succeeding at this and provide his insight in how to achieve similar results.

About the Speaker

Chistopher Batty

Chief Marketing Officer, Onswipe

Chris serves as the Chief Marketing Officer for Onswipe, leading the go-to-market for the groundbreaking tablet publishing platform. Prior to his role with Onsiwpe, Chris spent 6 years running the business functions at Gawker Media. Previously he worked in the San Francisco offices of Cnet Networks. Chris began his advertising career in ad operations with Left Field (acquired by J Walter Thompson), digital AOR to Amazon, Infoseek, hotmail, ESPN, and more. Advertising Age named Chris a 2010 Media Maven.

About the sponsor aiMatch

Go beyond the ad server with aiMatch — a single comprehensive ad serving platform that surrounds a publisher’s business with the Advertising Intelligence (ai) needed to define, increase and optimally sell their premium inventory. In today’s data-driven marketplace, a publisher needs to do more than just serve ads, they need to manage their business. aiMatch begins with an advanced decision and delivery system that is also utilized to provide timely, accurate, inventory forecasting and Flight Simulation capabilities. aiMatch provide insights that go beyond the data silos and canned reports of the past — the aiMatch open platform aggregates data and includes an enterprise-class Business Intelligence system. At aiMatch we are committed to providing innovative tools to publishers who create valuable content and audiences for media buyers. For more about aiMatch, visit www.aimatch.com.

Playbooks

While many mobile app publishers have struggled with monetization over the years, there are strong signs that the tide is turning and the mobile app channel has a lucrative future. However, the mobile ecosystem is chock full of bad actors looking to take advantage of legitimate publishers, advertisers, and users.…

AdMonsters Exclusive Content — Monstership Required

Monstership: Log In

Do you have an existing AdMonsters.com account?

Please visit this page to reset your account and continue browsing our exclusive content. You'll only need to do this the first time you sign into the new AdMonsters.com website. We apologize for any inconvenience, your privacy and your membership are important to us.