'The Canyons,' the buzzed-about feature starring Lindsay Lohan, took advantage of the day and date marketing strategy which employs VOD on the same day as theatrical release.
IFC Films

Written by

Paula Bernstein, Indiewire

Intrigued by the buzz surrounding Escape from Tomorrow, the guerrilla feature shot at Disney parks, which opened earlier this month? Don't fret that the indie by first-time director Randy Moore isn't playing at a theater near you. You can watch it on video on demand (VOD), including streaming the film from your cable or satellite TV provider, or renting or buying a film from a digital store such as iTunes or Amazon.com (prices usually run from $5-$10).

Traditionally, U.S. films have been released in theaters before becoming available in other windows, such as VOD. When a film is released ...