Kojima used my idea to promote “Silent Hills”

The idea of releasing a demo/preview/promotional game which contains a big surprise reveal trailer after you beat it, is literally the exact strategy I suggested in my Ground Zeroes commentary back in March of this year:

A better strategy (and perhaps one KONAMI would never have indulged) might have been to keep The Phantom Pain a complete surprise until after you beat Ground Zeroes, at which point it unlocks a trailer that you can watch.

Judging by the delightful surprise that has spread across the internet, I feel pretty damn validated in my argument! Because I also said this:

Forget the “Moby Dick Studios” bluff and the “Joakim Mogren” nonsense, and just let Metal Gear Solid V be an awesome surprise at the end of the seemingly straightforward extra epilogue mission to Peace Walker, designed for consoles and to show off the Fox Engine. Hell, sell the thing for $10 so people can be blown away by how generous and appreciative Kojima Productions is. Goodwill goes a long way. Make sure every gamer worth his salt feels obligated to check out this amazing little game, with its amazing surprise ending, and its amazing new gameplay direction. Get people on board, cast a wide net, and make your money with love from the community, not gouging those who try to support you most.

Could this “P.T.” game be any more similar to what I suggested? If they had hyped up “Silent Hills” for a year ahead of time, and then released this “important story chapter” at retail for $20 with all sorts of little “extras” to drag out the playtime (like they did with Ground Zeroes,) nobody would be delighted about the game, because we’d be obsessing over crap like whether it’s a good value. Instead, they took my advice and released an understated and generous little demonstration of what they can do, and included the big surprise trailer at the end. “Brilliant”, as the British Twitch girl said.

If only they had done this with Ground Zeroes, people would be much less confused, much more intrigued by it, much more appreciative of their marketing, and nobody would be complaining about it being a “2 hour game”, or costing too much! Bah…