How did Datacoup start?

Datacoup was born from a passionate belief that individuals are the rightful owners of their personal data. Every day, the companies we use to search, shop and socialize, benefit from the trail of personal information we generate along the way. Additionally, there is a layer of third party data brokers that give nothing back to consumers, but make billions of dollars per year off consumer data. So we wondered, what if you – as the consumers and owners of your data- could cut out the middlemen and share your information on your terms? Datacoup is a way to exchange your personal data directly for the goods and services you want.