David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Moreover and Biz360 Partner

Moreover Technologies, a provider of aggregated current awareness and business information, and Biz360 Inc. have announced a partnership to deliver real-time online news content from Moreover into Market360, a market intelligence application. The partnership is intended to enable customers to access real-time monitoring and continuous analysis of Moreover news content through Market360 to help manage the reputation of their company and brands.

Moreover's Connected Intelligence solutions harvest news from online sources, including international and regional publications, corporate and government press pages, blogs, and discussion boards. Content is categorized, fortified with descriptive metadata, ranked for quality by an editorial staff, and then delivered for use in custom applications, Web sites, corporate intranets, and enterprise portals.

Biz360 is a provider of technology-based analytic services for managing global reputations and brands. Its market intelligence application, Market360, continuously analyzes sources of print, online, and broadcast news content from content service providers covering four major world regions. (www.biz360.com; www.moreover.com)