News

SOUTH KOREA - Sales of Korean beef outperformed those of imported beef for the first eleven months this year due to the growing popularity of premium beef products, E-Mart said Tuesday.

Korean beef accounted for 51.6 per cent of all beef sales by the country's largest discount chain operator, between January and November, data released by the outlet said.

Yonhap News Agency reports that the proportion of Korean beef stood at 45.2 per cent last year, a sharp drop from 58.6 per cent in 2013.

E-Mart attributed the rising sales to the popularity of dry and wet aging Korean beef, which accounted for more than 50 per cent of the sirloin sales.

The discount chain has been producing dry and wet aging beef since December last year to promote the consumption of Korean beef, whose sales have fallen off due to rising prices caused in part by a supply shortage.