California Pizza Kitchen Debuts Enhanced Rewards Mobile App

California Pizza Kitchen Debuts Enhanced Rewards Mobile App

California Pizza Kitchen (CPK) announced the launch of its enhanced CPK Pizza Dough Rewards Mobile App. The app now offers guests the ability to pay their check from their phone, order online, and even track, earn and redeem loyalty rewards.

“We’re extremely proud of our enhanced CPK Pizza Dough Rewards app, which we believe will set the bar for the consumer mobile experience in polished casual dining,” said Ashley Ceraolo, senior vice president of marketing and beverage at California Pizza Kitchen. “Our guests are looking for an elevated dining experience that offers flexibility to meet their needs, whether enjoying the full dine-in experience, a quick, efficient visit on their time-challenged days or an excellent takeout experience on the go. Our new app enhances all three, seamlessly integrated with our loyalty rewards program. Not only can CPK guests use the app to order online, they can also check in at their table to earn and apply loyalty rewards and decide when and how to pay for their meal, including adding tip, easily and conveniently from their phone. The experience is all at their fingertips and completely customizable.”

Features of the enhanced CPK Pizza Dough Rewards app include:

Mobile pay

Simple in-restaurant check-in to unlock mobile dine-in features

Enhanced mobile takeout ordering

Location-based navigation to find the nearest CPK restaurant

Push notifications for local promotions and offers

Tip calculator

Insider updates on seasonal items, promotions and more

Past purchase history for quick and easy reference

Developed in partnership with Paytronix, the enhanced app also makes it easier than ever to earn, track and apply rewards from CPK’s “Pizza Dough Rewards” loyalty program. Pizza Dough Rewards members receive a free small plate at registration, earn $5 in Pizza Dough Rewards for every $100 spent, and receive a free birthday dessert during their birthday month. Plus, members receive exclusive offers and sneak peeks at menu items and promotions throughout the year.

“Our enhanced CPK Pizza Dough Rewards app represents a best-in-class partnered approach between our loyalty provider, Paytronix, and CPK IT and Marketing, working hand-in-hand to develop an omnichannel experience that delivers on our guests’ core needs, from the palm of their hand to point-of-sale,” said Andy Mai, chief information officer at California Pizza Kitchen. “This integration between loyalty, tech and marketing also offers us the nimbleness and flexibility to introduce additional functionality that enhances the guest experience in the future.”