I stumbled onto these brilliant commercials a couple of years ago. Conceived for Panda cheese,an Egyptian brand, the campaign revolves around a panda that gets seriously upset when the said cheese is not preferred by the unsuspecting audience, ranging from a convalescing man in a hospital to a child at her birthday. No situation is too sensitive for the panda to assert his brand. Brilliant. 'Never say no to panda' says the strapline which sums up the baddass attitude of the 'cute' creature. Which segues nicely into a rather stunning comment one of the fast food clients made on a TVC board we had thought of. As is the case with these brands, and their short 15 second TVCs, we had 5 seconds to weave a story into the script which dedicated the rest of the duration to juicy badness of their products. Since it was around Christmas, we decided to inject a bit of sharing, caring and the usual spirit of the season sprinklings. The idea was to have a family at the fast food store, and when they are about to order the kid looks out and sees a mall Santa eating by himself. Feeling bad, the kid tugs at the father's shirt, and we cut to the next scene where the family is sharing the food with the lonely Santa. When I was presenting it, the client shot a stunner from which I couldn't recover (and neither could the people I narrated this to): 'But Santa doesn't eat'. I was floored, I had no come back. Much like the Seinfeld episode where Kramer throws up on George's girlfriend from NBC, when Seinfeld says how there are no Hallmark cards covering this occasion, there are no possible comebacks at all. Hearing this, a friend retorted: 'Then why the f*** is he so fat?' Good one that. Here are the panda cheese commercials, enjoy.