Sex sells and broad-minded investors now have an opportunity to take part in the $57bn adult industry, thanks to a new internet service.

The founders of AdultVest, a US company, are touting a new “online marketplace for high net worth investors and investment managers who want to invest in porn and other sex-related businesses”.

Companies can register on the site, where they will be sorted by industry sector, including strip clubs, toys and original content production. Sophisticated investors signing up to the site will be able to review the investment opportunities on offer.

A case, then, of a service to put those who lust after profits in touch with those seeking profits from lust.