When Online Advertising Hits Data Limits

Can companies "overly" rely on data-driven strategies? Not all marketers know what to do with data and can use to the data to overwhelm, rather than inform. Hiten Shah tells marketers why it's important to avoid micro-optimizing Facebook campaigns, and describes ways to use data to inform, and set levels of sucess based on metrics. Shah also highlights a video with advice from Facebook product designer Adam Mosseri.