3 NRK in 2008 / FOREWORD Open and available NRK shall be present wherever people are to be found today and in the future. This is a highly ambitious aim which basically relates to availability on two levels. No matter where people live in Norway it should, technically speaking, be easy for them to gain access to NRK s content. On 21 November 2008 the changes being made to TV technology in Norway were completed when the digital terrestrial network was switched on in the counties of Troms and Finnmark. For the first time in the 75-year history of NRK all households in Norway thus acquired access to the corporation s full range of services three TV channels, modern text TV and 13 radio stations. Our digital radio broadcasting network was also expanded and we have recently improved our podcasting services (the downloading of previously broadcast radio and TV programmes) to also include music. NRK s services and archives are becoming increasingly more accessible via the Internet and we are now initiating trials designed to make TV available on small pocket devices. We do not know how individual Norwegians will want to watch the TV, listen to the radio or read the news in the future, but it is our duty to ensure that NRK s services are readily available at no extra cost. We are still a long way from our target, but our direction is clear. However, accessibility involves far more than just the purely technical aspects of broadcasting. For NRK it also involves allowing people to participate in important contemporary social, cultural and political events. We should not just be presenting content outwards; we should also be ensuring that people can readily participate. We are no longer just talking about calling in and voting, but about providing the public with increased opportunities to join in and create their own content. One excellent example is last year s P1 project entitled Postkort fra livet (Postcards From Life) where listeners shared their own stories with us and we used Norway s best composers to create music based on these stories. This resulted in a brilliant radio programme as well as a TV concert and the publication of a CD. Contacting NRK should normally be an easy, enjoyable experience and although I know that we still have some way to go, our direction is also clear in this respect. With effect from 1 January 2009 NRK became subject to the Norwegian Freedom of Information Act by virtue of the fact that it is a state-owned company. This is something that we consider to be an advantage. To put it briefly, when someone asks for letters, information, documents, reports or list of applicants, or about other matters relating to NRK, there would need to be special reasons for not releasing such material. And this is how it should be since we are completely dependent on the confidence of society and licence payers. The report that you are now reading also comes under our work on openness and accessibility. We did not need to devote so much attention to talking about our activities during the past year, but we have chosen to do so because we owe everyone around us and our licence-payers proper feedback about how we have spent their money. And accessibility is never complete unless it is presented with a smile. I therefore hope that you will enjoy reading this report and find it useful, but mainly I hope that you enjoy our content every single day no matter what the equipment or technical device you decide to use! Hans-Tore Bjerkaas 3

4 NEWS

5 NRK in 2008 / NEWS News with depth Apart from presenting important domestic and foreign events, NRK also aims to provide for an open and constructive debate was a particularly eventful year which will be remembered especially for the financial crisis and the historical US presidential election. 3-5 Programme requirements As regards both radio and television, NRK s overall nationwide programming shall include at least daily proprietary news broadcasts. 5

6 NRK in 2008 / NEWS US presidential elections The election of a new president in the USA was of significant international importance and therefore dominated NRK s news broadcasts throughout The actual election was held on 4 November, but NRK s coverage of the election campaign started much earlier. The nomination process was unusually interesting because the two main Democratic candidates were the USA s former first lady Hillary Clinton and Afro-American Barack Obama. Both candidates were exceptional in a historical context, and there was definitely no decline in interest when Obama won the nomination and finally became the USA s first black president. NRK s correspondents, Tove Bjørgaas and Annette Groth, were reporting from several states during the nomination process. They also covered the Republicans nomination campaign, but at a relatively early stage it became obvious that John McCain would win the nomination. The battle between Obama and McCain attracted tremendous interest, particularly in the so-called pivotal states of Ohio, Pennsylvania, Virginia, Florida and North Carolina. Our reporters made several trips to these states in order to gage the atmosphere during the frequent visits of the presidential candidates. On the night of the actual election NRK was broadcasting live, with reporters in Washington and the candidates home towns of Chicago and Phoenix. NRK s viewer and listener statistics were extremely high Change has come to America. In 2008 Barack Obama became the first black president of the USA. News programs in 2007 and 2008 Ratings in In 2008 Dagsrevyen (NRK1 s 7 o clock news bulletin) was still Norway s most important news programme. TNS Gallup tv-meter Dagsrevyen daily 539 Dagsrevyen 21 mon-thurs 376 Distriktsnyheter 18: Kveldsnytt daily TV21830 daily TV daily TVN 1800 daily TVN 2200 daily considering the fact that these broadcasts were transmitted at night-time and during the early morning. NRK s online coverage of the election campaign and election was also more extensive than in previous years. In addition to using clips from Dagsrevyen (see nrk.no/usa), NRK also prepared news items, background information and analyses and provided a results service. Clips were also prepared from NRK s TV archives in order to provide a pictorial presentation of political developments in the USA between 1945 and the present day, and NRK s Foreign News Editor set up his own question and answer blog in order to accommodate public interest. 6

7 NRK in 2008 / NEWS Morning venture NRK s morning news coverage underwent a change in 2008 with morning broadcasts on P2 and Alltid Nyhter (Continuous News) being merged to provide one joint morning broadcast entitled Nyhetsmorgen (News Morning). Previous broadcasts such as Økonominytt (Financial News), Verden I dag (The World Today) and Kulturnytt (Cultural Affairs News) were merged to create one extended broadcast, although listeners are still able to enjoy both foreign news and market analyses. Nyhetsmorgen provides more flexible, direct coverage, and is able to present the main news of the day e.g. the financial crisis independently of the former division into financial, foreign affairs and cultural affairs news. The listeners are happy and both P2 and Alltid Nyheter have experienced a boost in their listener statistics. Nyhetsmorgen has an average of over 150,000 listeners each day, with a high percentage of these tuning in between 06:29 and 07:30 hrs. Debate on NRK NRK is Norway s most important arena for debates and discussions. Every day NRK s studios are crowded with people wishing to participate in a public exchange of words on all types of subjects, e.g. culture, politics, science or lifestyle. A huge range of topics are raised and highlighted in debate programmes such as Redaksjon EN, Dagsnytt 18 or Her & nå. Each programme has its own special form of expression, and addresses problems and deals with guests in different ways. While I kveld (Tonight) obtains new, young voices from a multicultural environment, Politisk kvarter (15 minutes of Politics) is the place for analysis and discussions about traditional power issues. NRK has the following news feature programmes: Redaksjon EN, Ukeslutt, Dagsnytt 18, URIX, Søndagsavisa and I kveld, which create a total of 16 broadcasts per week. I kveld first came on the air in 2008 and is broadcast live, Monday to Thursday on NRK2. This programme is presented by Christian Strand and consists mainly of in-depth talks with selected guests. Each broadcast usually addresses three different issues, although sometimes they are simply topical broadcasts. I kveld covers a wide spectrum of topics, including sport, politics, financial matters, culture and community life. Variety is the key mandate for this programme. Morgennytt (Morning News) was introduced in August and this programme broadcasts news on weekdays between 06:03 and 10:00 hrs on both NRK1 and NRK2. These broadcasts are studiobased and include guests and live features from various locations around the country, as well as news and sport. Morgennytt has a growing audience and by the end of the year it had an average of 269,000 daily viewers. Morning news broadcasts on the radio and TV cooperate by sharing guests and items in order to optimise the use of resources. I kveld with Christian Strand wants to give new faces public visibility. The programme s ratings record on NRK2 is so far 155,000. 7

8 NRK in 2008 / NEWS I kveld has a non-traditional format and generally includes viewers via SMS, , Facebook and Skype (online video phone), being one of the first programmes to make use of such media. I kveld has a permanent panel of Skype commentators and also allows participation via its own online broadcasts and blogs. This programme seeks to be different and works hard to find guests who would not otherwise be heard, e.g. a high percentage of young people and people with immigrant backgrounds. It also has a high percentage of female participants. I kveld aims to provide its public with its own take on major items covered by the other media. During the war in Gaza, Jamal Safi (a Norwegian Palestinian) and Yoav Melchior (a Norwegian Jew) were invited to attend as guests. This was one of the few conciliatory meetings that took place between the two parties to this war. News hours on NRK1 and NRK2, TNS Gallup tv-meter NRK1 NRK2 NRK Total The number of hours devoted to broadcasting news on NRK2 has more than doubled. The channel is being cultivated as a current affairs channel. 8

9 NRK in 2008 / NEWS Online news NRK made a strong commitment to online news in 2008, and consequently altered the front page of its website at nrk.no. The aim is for this front page to be news-run and to present at all times the most important events taking place in Norway, the world and NRK. NRK aims to make news, current affairs and information available to all, and the Internet is thus an important tool in this respect. It provides NRK with a broad, two-way contact interface with the population, thus making it possible to properly present items that most people are interested in. On the Internet NRK can thus make important things popular and popular things important. In 2008 NRK s online news service had 1.4 million unique users per month. This represents around half of the total hits received by nrk.no (Yr not included). Which tv-channel offers the best news programmes? NRK s profile survey NRK1 NRK NRK3 TV2 TV3 1 TVNorge Other channels None No opinion/ answer Which radio channel offers the best news programmes? NRK s profile survey NRK P1 NRK P2 NRK P3 Other NRK channels P4 Kanal 24 Local radio Other incl. Radio 1 radio chanels None No opinion/ answer 9

10 CHILDREN

11 NRK in 2008 / CHILDREN NRK takes children seriously NRK aims to create content that is designed to promote the growth and development of children saw a marked increase in both the programmes offered to children and their response. 3-5 Programme requirements As regards both radio and television, NRK s overall nationwide programming shall include at least: b) Daily Norwegian-language programmes for children under the age of 12. e) Regular Norwegian-language programmes for young people. 11

12 NRK in 2008 / CHILDREN Growth for NRK Super The children s channel, NRK Super, celebrated its first anniversary on 1 December During the course of the year it has become established as a valid Norwegian competitor to the international Disney Channel which is a commercial channel for children. NRK Super s target group consists of children between the ages of two and twelve. Diversity, relevance and a high percentage of in-house production are all important reasons for this channel s success and the programmes are made by maintaining close contact with Norwegian children. NRK Super was initially launched on digital radio and the Internet. By launching an NRK Super TV channel, NRK has succeeded in creating an integrated service for children. Most of the programmes produced are available on various different media. For example, the AF1 drama series had an average of 162,000 viewers, while the nrksuper.no/af1 website had 35,000 hits per month. The respective figures for Kometkameratene (The Comet Comrades) were 153,000 viewers and 20 online users. In December the drama series entitled Sara had as many as 57,500 online users. Melody Grand Prix Junior MGP Junior is a major musical venture for children between the ages of 8 and 15. The aim of the programme is to engage and stimulate the musical interests of children, as well as to highlight Norway s geographical and cultural diversity. When the deadline for applications had passed in 2008, contributions had been received from 520 children from all over Norway. Ten finalists were picked after the jury had thoroughly examined the applications. A dance audition was also held where 650 dancers had the opportunity to audition for the 30 places in the annual show. During the last few weeks before the final the artists were presented on Sommermorgen NRK Super and Disney Channel in Market shares in the age 2-11 TNS Gallup tv-meter / /2008 Disney Channel NRK3/Super NRK Super experienced amazing growth in This channel is a Norwegian alternative to the international giant, the Disney Channel. MGP Junior was the big musical event of the year for children all over Norway. 12

13 NRK in 2008 / CHILDREN (Summer Morning) and Amigo. NRK Super had its own MGPjr week which included on-the-spot reporting and artists seminars. Stian Barsnes- Simonsen presented the grand final at Oslo Spektrum which was attended by 4,000 people and watched by approx. 600,000 viewers. In 2008 the Norwegian-Sami band, The Black- Sheeps from Nesseby in the county of Finnmark, won a convincing victory with their original song entitled Oro jaska beana (Be quiet, dog!). Agnete, Alexander, Viktoria and Emilie charmed the whole of Scandinavia and won not just the Norwegian MGP Junior, but also the Nordic final. The band also won Spellemannsprisen (the Norwegian equivalent of the Grammy Awards) in the Hit of the Year category. The record high number of applicants to MGPjr 2009 indicates that many children have been inspired by The BlackSheeps. AF1 AF1 Alle For En (All For One) is an experimental six-part TV drama which explores musical genre, against the dramatic backdrop of what appears to be a conflicting relationship between hip hop and classical ballet. AF1 is a love story which portrays meetings between different environments and people who think that they have nothing in common. This series is all about daring to follow one s own dreams. The story unfolds in a hip hop environment in a suburb and a multicultural world. This reflects the composition of the roles played in AF1 where children from different ethnic backgrounds play the main roles. The language used in the series has a documentary and realistic expression that challenges the opportunities presented by the musical genre. Sara Sara is the dramatised video blog of a fictional character called Sara (age 12). This online drama commenced in April 2008 and is the first of its type in Norway. Every day new entries are posted into the blog or new video clips are presented on nrksuper.no/sara, and a new dramatised episode is published every Friday. This is also shown on the NRK Super TV channel on Friday evenings. The Sara videos have been played almost five million times by online users. The story is all about the everyday life of Sara and the people around her. Many of those who have been following Sara comment directly on the action in the blog. The producers of Sara respond to these comments and often include user input in future developments in the story. Sara is a drama that is produced in parallel with it being published. It provides unique proximity to the target group. 13

14 NRK i 2008 / CHILDREN Megafon Megafon aims to provide children with the tools needed to improve their own everyday lives and those of others. This concept includes a mixture of children in the roles of reporters and actors/ actresses. Megafon features items from all over Norway and its reporters and actors reflect modern Norwegian society. Items are designed in consultation with children. Megafon looks on children as participants in society as citizens and consumers and tries to provide an intimate look at the problems experienced by children themselves. The TV version of Megafon is a weekly dramatised feature programme. The online version allows children to vote on the outcome of the dilemmas dramatised, to discuss the topics addressed by the TV programmes and to tip off the editorial team about items of topical interest. Kometkameratene Kometkameratene (The Comet Comrades) aims to encourage small children to wonder about the big questions in life. This programme has a humorous and entertaining style. The action takes place on a spaceship that visits earth. There are six characters on board the spaceship who ask questions about the simple and more complicated aspects of life on earth. Why do people live? Why do they die? What is happiness? The characters consist of a colourful range of hand puppets. They encourage children to investigate unfamiliar situations and to ask questions about things that children are curious about. Which tv-channel has the best programmes for children? NRK s profile survey NRK1 NRK2 NRK3 NRK Super TV2 TV3 TVNorge 6 12 Disney Channel 3 Andre kanaler Ingen 7 Vet ikke/ ubesvart The Comet Comrades have arrived on earth in a spaceship and ask questions about life here. 14

15 NRK in 2008 / CHILDREN The TV version of Kometkameratene is a weekly dramatised feature programme. The radio version allows children to follow what is happening on the fantastic home planet of the Comet Comrades. The online version allows children to be creative by making their own comet film involving the six comet characters. Pingpong Pingpong is a six-part drama series for children. The story starts when 12-year old Catia acquires a little sister. Catia is more interested in table tennis than her little sister. She succeeds in qualifying to take part in a table tennis championship in Beijing. Catia was adopted from China when she was young. When she arrives in Beijing her focus changes and it becomes more important for her to find out about her own background than to compete. Accompanied by a Chinese boy called Shu Bing, Catia finds the orphanage where she lived before she was adopted. Pingpong is a story about identity and the need to find out about one s own origins. NRK wanted to present this story in connection with the Year of Diversity and the Olympic Games in Beijing. The series was produced for NRK Ny Nordisk Film with support from The Norwegian Film Fund. It attracted international recognition and was nominated for an Emmy Award. This is the second time that one of NRK s children s series has done so well in these highly competitive awards (Gutta boys received a nomination in 2006). Her er eg! Her er eg! (Here I Am) is a feature series from the county of Sogn & Fjordane involving real children in real life-situations. We follow young people who are involved in things they are excited about, e.g. things they are going to experience or do which they have expectations about. In one of the episodes Regine Nesheim from Eid climbs the Briksdal Glacier for the first time. Frida becomes a big sister, Cidi gains foster parents and Eirik has his tonsils out at hospital. One of the goals of Her er eg! is to help other children to identify with themselves and develop self-respect by showing real examples taken from everyday life. 27 episodes of Her er eg! have been made since it first started in Regine Nesheim from Eid climbs the Briksdal Glacier for the first time in Her er eg! 15

16 NRK in 2008 / CHILDREN NRK Ung NRK also aims to provide good content for teenagers and the establishment of a dedicated radio channel for young people was a milestone in this respect. Since 1993, P3 has been very important for Norwegian youth culture and identity. A new highlight was the start-up of the NRK3 TV channel which celebrated its first anniversary on 3 September This channel has a young image, but contains programmes which are also interesting for a more adult audience. Many of NRK s programme ventures are to be found on NRK3, P3 and online. Their content is presented wherever the public can benefit most from it. This applies to music projects like Lydverket, Urørt (cf. the chapter on Culture in this report) and Festivalsommer (cf. the chapter on Entertainment in this report). The Internet is a key factor in the lives of many children and young people. By the time they reach the age of twelve over half of all Norwegian children have their own PC and most of them surf the Internet on a regular basis. Online usage increases when children become teenagers. It is important for NRK to allocate its resources so that its target groups are able to gain maximum benefit from them. Playing games is the most important form of online activity among children and young people, so the Spiller gaming portal was one project set up by NRK in Programme profile on NRK3 in ,860 hours Diverse 1% Entertainment 10% Music 54% Drama 27% Informational programmes 6% TNS Gallup tv-meter Art/culture/ media 2% In 2008 NRK3, with its young profile, broadcast 3,860 hours of programmes. 16

17 NRK in 2008 / CHILDREN NRK Super s programme profile in ,452 hours Learning 1% Documentaries 3% Magazine, journalistic 6% Entertainment 15% Other 4% Music 1% TNS Gallup tv-meter Spiller (Gaming) In 2008 the gaming industry surpassed the film industry in terms of turnover and the amount of time devoted to this activity. NRK is taking this new form of culture seriously by offering an online service on nrk.no/spiller. One of projects which Spiller is involved in is covering events in gaming and E-sport circles in which many young Norwegians are involved. E-sport is a competitive form of gaming and the most popular games played are war games and football games. Spiller provides the public with reports and updates from the gaming world. One of the most popular games is a football game called FIFA. The Norwegian FIFA champion was nominated on Spiller in The FIFA finals were sent direct online and subsequently on NRK3, with Arne Scheie as the commentator. Animated drama 48% Drama 22% In 2008 NRK Super broadcast 4,452 hours of programmes suitable for Norwegian children. 17

18 SPORT

19 NRK in 2008 / SPORT Olympics from another world Sport is all about activity, involvement and being together. NRK transmitted more than 600 hours from the Olympics in Beijing, and aims to convey the diversity of national and international sports. 3-5 Programme requirements As regards both radio and television, NRK s overall nationwide programming shall include at least sportscasts that cover both the full range of Norwegian sports, including sports for the physically challenged, and major sporting events. 19

20 NRK in 2008 / SPORT The Beijing Olympics The 2008 Summer Olympics were organised by China. China has a semi-totalitarian government and the political problems associated with the Olympics and Norway s participation were discussed on NRK s news programmes. However, NRK decided to allow its actual sportscasts to focus on sport, in line with the Olympic spirit, in order to encourage interaction, dialogue and interest. The Olympic Games is the world s largest event, and NRK s aim was to present as much of the event to as many people as possible. During those 2 weeks in August, NRK covered the Games on the TV from 3:00 in the morning until 21:00 in the evening, only taking breaks for Dagsrevyen (the 19:00 news) and Barne-TV (Children s TV). For the first time the opening and closing ceremonies were broadcast in full HD on the new national DDT network, thus marking a technological milestone. NRK s website nrksport. no broadcast eight video streams in parallel, as well as separate online features items and lists of results in respect of all disciplines. On the mobile network NRK transmitted five video streams, results and news updates. The two weeks of the Olympic Games resulted in several online records. On the radio the most important Norwegian disciplines were transmitted live on P1. The women s handball final on Saturday morning had over 1 million listeners on NRK P1 and 1 million viewers on NRK1. Open presentation of the Olympic Games is obviously not something to be taken for granted. For the first time in over 50 years the IOC (International Olympic Committee) decided to sell the rights to private, commercial interests. The EBU (European Broadcasting Union) lost out when competing for the 2014 and 2016 Olympic Games, and this is one example of the challenges facing public broadcasters in their work to make social and cultural events available. These developments may also help to highlight the importance of public broadcasting, since the content offered by commercial participants would be controlled by sponsors, advertising and subscription packages. Norway s gold medal in handball was the highlight of the Olympics for many Norwegians, with more than one million people following the final against Russia on the morning of Saturday 23 August. 20

21 NRK in 2008 / SPORT Paralympics The Paralympics is the most important sporting event for the physically challenged and in 2008 NRK made a greater commitment to this than previously. A team of 12 reporters was sent to cover the atmosphere and present viewers at home with the achievements and stories of the para-athletes. These broadcasts served to show that para-athletes are also top athletes. NRK had 11 broadcasts, varying in length from 22 to 35 minutes. Every day different sports were selected for special presentation. These were mainly, but not only, disciplines involving Norwegians. The participants were presented in these broadcasts before competing since many of them were not well-known media personalities. The coverage also included the reactions of families, visitors, trainers and athletes after they had competed. Sport for the disabled is also featured widely on the international scene, and many of these aspects were also presented to the Norwegian public. In 2008 NRK1 covered another sporting event for the disabled, the Ridderrennet skiing competition, presented by Ingerid Stenvold. Compared to previous years NRK devoted greater coverage to sport for the disabled on several of its news and features programmes. The coverage includes the world championship for disabled, football for blind people and wheelchair bandy, and a report on the efforts within sports for disabled organizations to recruiting new athletes. NRK conveyed high-level athletics from Paralympics The Arctic Challenge Terje Haakonsen s snowboard competition was held for the 9th time in This time NRK was responsible for producing the event with the clear aim of making the competition more interesting and available to a wider public. For example, for the first time the competition was broadcast live on TV. NRK Sport developed a new competition format for snowboarding by cooperating closely with the management of The Arctic Challenge. One of the aims was to ensure that any future developments would not be to the detriment of Terje Haakonsen s philosophy and original ideas about this sporting event. The final encompassed five rounds where the technique, style, height and variation of the performances were evaluated before the winner was announced. Training and the semi-finals were sent direct on nrk.no during the week leading up to the final, which was held at Holmenkollen on 23 February in front of a record audience of approx. 10,000 spectators. It was broadcast live on NRK1 and distributed to the world via the sports communication agency Quattro Media. This event was nominated as the best snowboarding event of the year in an international poll conducted in New York, and the competition format was identified as being particularly good. 21

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