Facebook is finally taking steps to address advertisers' concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured.

Advertisers have been raising questions about Facebook's metrics, prompting the company to admit to errors in how ad performance is measured.

They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat's recent redesign proved to be a bit too much for its users to endure. A reported 1.2 million Snapchat users have now joined hands in a petition for the app to revert back to its old ways.

However, it seems that Snapchat is bent on making those redesigns permanent.

There's no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a task.

This reliance on smartphones has become so pervasive that many industries are putting more effort into targeting mobile users than those on conventional devices like a desktop.