As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product
visualizations and immersive media such as video.
With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience
and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on
conversion rates.

Learn how a family company with more than 50 stores across the Netherlands, Prominent delivers a wide range of custom home furnishings, with each of its six brands targeted at a specific consumer audience. Dennis Wessels, online marketing coordinator, explains how Prominent uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversion by 15%.

Alex Buono, DP for SNL, discusses how his team uses the Adobe Creative Cloud toolset to meet the considerable demands of producing the shorts for Saturday Night Live. Switching from Final Cut Pro to Premiere Pro has helped save valuable time thanks to Dynamic Link and broad native camera format support.

Join Premiere Pro product manager Al Mooney for a sneak peek to see the new features coming soon to Premiere Pro. With Live Text templates, users can modify text in After Effects compositions without leaving Premiere Pro. Powerful new Masking and Tracking in Premiere Pro make it easy to add feathered masks that follow a subject through a shot. That makes it a breeze to add an effect to a moving object, or to blur out faces or logos for the duration of a shot. Both features include support for Dynamic Link so clips with Live Text templates or Masking and Tracking data can be opened in After Effects for additional fine-tuning or additional animation. With the new Master Clip effect feature, changes that are applied to a Master Clip ripple down to every part of that clip in a sequence—so there’s no need to copy and paste effects to each clip individually. The Premiere Pro update also offers a faster editing workflow with improved handling of large projects and accelerated sorting and searching in the Project panel, as well as enhanced graphics performance, with support for a wider range of GPUs, including GPU debayering for RED media.

In this episode of The Complete Picture, Julieanne demonstrates how to take multiple exposures and combine them into a single 32-bit HDR file that can then be edited nondestructively using Adobe Camera Raw as a Smart Filter in Photoshop. In addition, you’ll discover how powerful using Camera Raw as a Smart Filter can be when working with layered files.

Get the most out of the instantly-updating Dynamic Link relationship between Premiere Pro and After Effects. With great ease, you can work on video files in both applications simultaneously, seeing updates immediately in either application, and vastly expanding your special effects and compositing toolset. This lesson shows you how easy it is to connect these two powerful applications.

Learn all about how Adobe Experience Manager helps you organize and manage the delivery of creative assets and other content across your digital marketing channels. Including web, mobile, email, social media, and video.

Premiere Pro CS6 includes several features designed to help you edit quickly and precisely with the keyboard, including the new trim mode, dynamic trimming commands, and JKL trimming commands. You'll learn how to apply these to your work in this video.

Buttons are important for user interaction, so they are part of almost every interactive composition. In the first part of this episode you will learn how to easily create reusable multistate button components that can be used across projects. The second part uses these button components to create a slideshow - with a self generating, dynamic navigation.

Low Key lighting is used to accentuate the contours of an object by throwing areas into shade while using a fill light to illuminate the subject and control contrast. Let Infinite Skills author Andy Anderson show you how to take an ordinary image and add a dramatic low key effect with the click of a button.

See how easy it is to link an entire 3D graphic to an animation view and also how a few FrameMaker 11 mouse clicks, generated a list of parts from the 3D graphic that are automatically hyper-linked. In PDF output, you can click on any of the part names in the table, and the 3D graphic will change to a non-shaded view, with the selected part highlighted with 3D shading.
This feature is very empowering for people creating techcomm content for medical devices, transportation/airline parts and other products that utilize diagrams with many potential views.

Join Karl Soule, Business Development Manager at Adobe, as he unveils and demos the exciting new features in Adobe Premiere Pro CS6. See how Adobe Premiere Pro CS6 combines incredible performance with a sleek revamped UI, and a host of powerful new creative features, including Warp Stabilizer for stabilizing footage, dynamic timeline trimming, expanded multicam editing, adjustment layers, and more for a fluid workflow.

Learn how Adobe will be deploying language resources, or "language packs," to mobile applications in the field. Cloud-based localization will enable sending language updates and fixes to applications within minutes. This will eliminate the cumbersome need to build and test new installers for each localization update, as well as the need to push these through the delivery channels. The new approach allows rapid turnaround and supports frequent product releases and their often small increments, keeping in line with standard agile development practices.

Learn how to automatically generate dynamic content based on your online audience. Adobe Online Marketing Suite, powered by Omniture, combined with Adobe Creative Suite enables dynamic content for marketing. Learn how to make a banner that swaps content automatically based on audience, delivering the right experience to the right person. This session uses enterprise-level products like Adobe SiteCatalyst and Adobe Test&Target with Creative Suite products like Adobe Flash. Learning how to use these products will help you build business strategy and deliver solutions for more effective online businesses.

Join Paul Trani as he explores the powerful animation potential of IK layers in Flash Professional CS5.5, allowing you to link assets together to create dynamic, skeleton-like structures. IK layers act like Motion tweens.

Adobe Developer Evangelist Ryan Stewart has a round-table discussion with functionsource.com founders Ben Galbraith and Dion Almaer about the state of the web, exploring the benefits of past and present technologies and how best to leverage them in the near future.

Adobe Principal Product Manager Mike Chambers sits down with Stephen Koch, Sr. Developer from digital creative agency Big Spaceship, to discuss new design tools in HTML5 and CSS3 that can help you create expressive features in your webpages’ UIs.

Learn the proper workflow for using Audition with After Effects CS5.5 to enhance the sound when audio is already embedded in video sources. Includes a tutorial for using Audition's Dynamics Processing module to improve the loudness of voiceovers.

In this video, Terry White shows you all the new features in InDesign CS5.5 - including linked text, articles panel, and the ability to embed audio and video – that will help you design more engaging eBooks than ever before.

Colin takes advantage of the HP Z800’s massive horsepower combined with the raw speed of the 64-bit Adobe Media Encoder 5.5 to show you how you can output different versions of your comps using a combination of After Effects, Dynamic Link and Media Encoder, while working on new composites, without missing a beat.

See how to create photo-realistic or surreal HDR images with unprecedented speed, control, and accuracy. Get better-than-ever results thanks to automatic ghost removal and greater control with tone mapping and adjustments.

Join Dennis as he discusses and shows a workflow that provides flexibility when using Dynamic Link and After Effects. After Effects plus Premiere Pro make for a unique and powerful combination for content creators. This workflow provides flexibility within Premiere Pro to allow users the ability to jump back or rebuild the effect if they find their first attempt wanting.

W3Conversions' Stephanie (Sullivan) Rewis lays down the ground rules for video and HTML5 in a four-part series. First, she provides a crash course on how to think about HTML5 when delivering video and dynamic content for the web.

We've all heard the term ""Ken Burns Effect"", but do you know that this random effect will sometimes zoom into areas you don't want to zoom into? This tutorial will show you how to easily import images and give you complete control to pan, zoom, and travel across images to create customized dynamic slideshows that you can output to Blu-ray, DVD or any device. The ease and power of this tutorial comes from using custom presets for motion and effects in Premiere Pro CS5; a feature that many users tend to miss.

Learn how to implement more successful marketing campaigns by taking full advantage of online visitor behavior using Adobe Test&Target in combination with Adobe Flash Professional and Dreamweaver. By understanding how to quickly create targeted dynamic ads and site content, you'll be able to reap massive ROI rewards. But don't take our word for it — come see how it's done and hear one Adobe customer share a success story.

Learn how to stream video and audio over HTTP networks with HTTP Dynamic Streaming and Adobe Flash Player 10.1, helping you lower costs and reach a wider audience with your video content. This session will step you through the workflows for encoding, packaging, protecting, and delivering video using the Open Source Media Framework. Discover techniques to optimize the F4F file format, tweak the F4F file packager and live packager, and apply DRM with Adobe Flash Access 2. Learn how to set up your own HTTP Origin using Apache to work with popular content delivery networks.

Join us for a preview of where we're taking the Adobe Acrobat franchise: the realm of Acrobat Dynamic PDF. Acrobat Dynamic PDF enables you to connect, interact, and engage in powerful new ways. Learn how to streamline your workflow, collaborate more easily, and create high-impact communications. Do it all with the reliability, visual fidelity, and control you expect from Acrobat today.

Make your DVDs and Blu-ray discs more dynamic by using After Effects to create live, dynamic menu transitions. An added benefit is this technique uses Adobe’s Dynamic Link technology so any changes you make in After Effects is instantly updated in Encore - no need to render!

Inspire students to create dynamic content, communicate their understanding of subject matter, and collaborate on multimedia projects with the Adobe Digital School Collection, which includes state-of-the-art Adobe software as well as curriculum and training materials to bring the learning experience to life. Take your budget further with the Adobe Digital School Collection. Add sound editing, web publishing, and ePortfolio capabilities.

In this episode of The Complete Picture, Julieanne Kost covers the new Merge to HDR Pro and Tone Mapping Adjustment features in Adobe Photoshop CS5 which allow you to get a much higher dynamic range in your images.

With Dreamweaver CS5’s new Live View Navigation, you can navigate Live View right to a specific dynamic ‘view’ of a web application, and then work with it’s CSS properties in real time. Designing dynamic applications has never been easier!

Learn about the DU CourseMedia application, built by the University of Denver Center for Teaching and Learning, and examine the many problems solved with such a robust set of tools to deliver audio, video, and images across the DU network and beyond.

Colin Smith first cuts through the hype and explains what HDR really is. Then discover the new HDR functionality in Photoshop CS5. There is tone mapping and the killer feature, “De Ghosting.” Truly amazing

Learn how to use the Adobe Flash Media Server Family of tools and technologies to create high-definition media experiences. Master the workflow from live encoding to creating a media player using Open Source Media Framework, leveraging Flash Media Server and Dynamic Streaming to create the highest possible quality for the end user and Flash Access for content protection. This session will also introduce you to the experiences of some key customers driving high quality experiences online today that draw audiences from around the world.

Learn about this new feature in Flash Player 10.1 that gives content creators, developers, and publishers more choice in high quality media delivery while maintaining the reach of the Flash Platform. HTTP Dynamic Streaming enables leveraging existing caching infrastructures (CDN’s, ISP’s, office caching, home networking) and provides tools to integrate adaptive streaming into encoding workflows. Come here how you can use this new feature for both live and video on demand plus options for content protection using Flash Access.

With Photoshop CS5 and Photoshop CS5 Extended, you can use new HDR Pro technology to create photorealistic or wildly surreal 32-Bit HDR images with unprecedented speed, control, and accuracy. Exposure Merge offers automatic ghost removal and greater control with tone mapping and adjustments so you can retain complete clarity and see the full tonal range.

This expert-driven deep dive will demonstrate how to get the best quality from your H.264 encoding and publishing online with the Adobe Flash Platform. Topics will include encoding parameters, analysis, resolutions, dynamic streaming, filtering and benefits of hardware acceleration. Wrap all this up into an encoding strategy that will bring you closer to HD video on the web.

Looking for something dynamic and new for your After Effects work? In this second of a four part series, Dennis shows the essential techniques to have elements come together in smokey bits again with no third party effects.

Desiree gets an inside look at Mekanism's new web shows. She also gets a sneak peek at the latest on Adobe Premiere Express, and sees how Adobe After Effects is making an impact on students in the Bay Area.

Adam Lehman talks about some of the native image manipulation features in ColdFusion 8. Learn how to use CFIMAGE to dynamically resize images, overlay text or a watermark, and apply effects with ColdFusion.