The report provides an in-depth analysis of the Tea Market in Kenya. It presents the latest data of the market value, consumption, domestic production, exports and imports, price dynamics and food balance. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market will be transformed in the medium term.

Product coverage:Tea

Data coverage: Market value Volume and dynamics of production  Harvested area and yield Volume and dynamics of exports/imports  Producer prices, import/export prices Market trends, drivers and restraints  Forecast of the market dynamics in the medium term  Per-Capita Consumption

Why buy this report? Get the full picture of the market Assess future market prospects Adjust your marketing strategy

In the review period RTD tea was one of the most dynamic categories in soft drinks in Guatemala, and registered double-digit growth rates in off-trade current value and volume terms. However, the category is showing signs of maturity. RTD tea was per...

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The healthier and more natural perception of RTD tea continued to prompt dynamic growth rates for this category, which keeps gaining popularity as a convenient and functional drink which suits different types of consumption occasions. New brand exten...

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Whilst RTD tea saw faster growth than other soft drinks categories in 2017, the category remains small in the country, and is increasing from a relatively small base. As larger numbers of health-conscious consumers gravitate towards products they per...

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The factor with the most impact on RTD tea in 2017 was Poles rising incomes, although private label products are still popular. Also, consumers more often looked for sugar-free natural products within the category, rather than for the classic RTD te...

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RTD tea seems to be getting away from the strong dependence on summer and is turning into a more lifestyle and all year round beverage. Teenagers are increasingly attracted by juice drinks, carbonates and energy drinks, which poses a challenge to the...

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RTD tea is a naturally healthy product and matches the current lifestyles of Indian millennials. However, RTD tea is a nascent category and product awareness remains low. With increasing numbers of players and advertising, product availability and aw...

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The 2017 summer season was especially hot with temperatures over 40°Celsius which, although unpleasant for Romanians, turned out to be propitious for bottled water and RTD tea. As stated by Coca-Cola HBC Romanias Country Sales Manager Dan Timontin, ...

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