Asda said a third of all Brits tucked into one of the grocer’s bread rolls at Jubilee parties as 20 million were sold.

An Asda spokesman said: “The nation’s spirits definitely weren’t dampened over the Jubilee weekend, despite the wet weather. In true British style shoppers kept to their celebratory plans and stocked up on party essentials.”

In fact, a third of all umbrellas the grocer sold over the weekend had a Union Jack design.

Asda also sold more than 30,000 commemorative mugs and 15,000 plates meanwhile Sainsbury’s sold 58,000 Prince Phillip and Queen face masks.

Related articles

Quick decision making is a business necessity in the current climate as retailers respond to the evolving coronavirus crisis. New Sainsbury’s boss Simon Roberts has certainly wasted no time in shaking up his top team , marking his first day in the job with a duo of significant promotions.

Carrefour’s acquisition of 224 stores in Taiwan runs counter to recent strategic retreats from international markets of many once-global food retailers. International expansion remains a viable route to growth for food retailers, but only if the lessons of the past can be learned.