I actually think this a creative name for the campaign -- one that benefits both companies. As I clicked the story to open it, I wondered how Google got around the trademark issue. But partnering with Nestle seems to be a win-win in marketing for both.

Research isn't the issue since Google hasn't said anything authoritative on the subject. But the company has been using an alphabetical naming convention. That ends if it elects to call Android 5.0 "Key Lime Pie." "K" has been used now. Unless Google breaks with its dessert-themed naming convention, the next Android, whether 4.5 or 5.0, will be given an "L" name. Android Lollipop, anyone?

Key Lime Pie was meant to be for Android 5.0... Android 4.4 will just be another incremental update, a major update has almost always come with a new version number. So Key Lime Pie may still be used. This guy might want to do a bit of research before jumping to conclusions!

Presumably, Google is working with Nestl+¬ outside the U.S. The heavy-handed branding is a bit irksome, but there's also something endearing about the Wonka-like aspect of the promotion. If the tickets were golden, I'd be completely sold on the idea.

Wouldn't Nestl+¬ have something to say about the use of its brand name? Next thing you know we'll have a Scotch Tape or BandAid operating system. Or, if you're trying to appeal to developers, how about a PBR? I liked the less brandish names like Ice Cream Sandwich and Jelly Bean. But how about something less calorific while we're at it?

As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.