What You’ll Learn

Send the right type of message to the right people at the right time in the right way

We’ve all been stumped during a common interaction like registration, checkout, or even a form submission. But why is that?

There’s a chance it’s not design or code, but rather confusing microcopy—everything from inaccurate field labels to vague button language. So, Des Traynor is going to teach you how to craft clear microcopy that facilitates user interactions without friction.

Find out which graphical elements of your website or application can be improved with plain language or labels. Delve into transactional email content that further clarifies the user experience without generic fluff, identify the missed opportunities in your organization to establish a personality, and compel users to come back for more.

Create effective microcopy for your user interface

See how the words in an interface give context to the actions performed and the relationships that form

Examine how a button’s label has significant implications for your product

Use microcopy to get appropriate content and behavior from your users

Define a blank slate for new users that compels them to use your product

Establish ways to set the tone you want from the start

Determine the qualities of good microcopy

Identify the four qualities of good microcopy and the four rules for using icons

See examples of bad microcopy and the specific consequences it causes

Send the right type of message to the right people at the right time in the right way

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Why Des?

As COO of customer-relationship platform Intercom, Des Traynor spends his days knee-deep in content, whether improving the app’s UI or responding to a user’s email. (In fact, you can read about what he’s learns on the awesome Intercom blog.)

So perhaps it’s no surprise that on stages from Future of Web Apps to Content Strategy Forum, he challenges audiences to strip away bloated language and write clearer messaging to improve their users' experiences.

And people are listening -- Des is consistently a fan favorite for his practical tips, poignant examples, and fun presentation style. (Not to mention his characteristic Dublin accent.) Hear him for yourself in this seminar, and catch him beforehand @destraynor.