Why Say Sorry For Telling The Truth?

The Oakland Police Department would like to apologize for the recent press release addressing traffic safety enforcement during the Cinco de Mayo holiday. We acknowledge that the language in the message sent was completely insensitive to the cultural holiday. We have worked extensively to build trust with all our communities and value the amazing cultures that make up the heart of our City. We are taking appropriate steps to insure that this does not happen again. Our intentions were to raise awareness about drunk driving and notify the community of traffic safety during the important holiday. As for every holiday and celebration, we want to remind everyone to celebrate responsibly and safely.

"We acknowledge that the language in the message sent was completely insensitive to the cultural holiday."...HUH??? What in the world did the OPD say?????

“Cinco de Mayo has become synonymous with festive fiestas and salty margaritas,..."

Well that's true.

I don't understand why police leaders feel the need to apologize because someone gets offended over something that is not offensive.

The statement, the press release, the stats.....everything was informational, not confrontational and didn't single out a class, culture or group.

A group on Facebook were the ones offended. Literally saying that the police were targeting Latinos

What??? Oh come on.

Yes, someone put their own words into the release and that's what the police apologized for.

Then....I saw it. What led to the reversal and apology. A Facebook Group posted it and there were 14 comments and 51 reactions. Oh the horror!!! And not all the comments were against it!

Oakland City Councilman Noel Gallo says the police department’s warning about the dangers of drinking and driving during Cinco de Mayo twisted the holiday’s rich cultural history into a caricature.

No it didn't!!

Taco Bell has done that along with every other marketing company that is trying to gain market share on social media for the 5th of May.