“When your heart stops beating, you’ll keep tweeting, welcome to your social afterlife,” offers LivesOn which will allow a ‘you’ to continue tweeting after you die. Services such as this and DeadSocial may be the contemporary equivalent of leaving letters to be opened after you die, but they also prompt interesting ethical (and legal) questions, but “in the cold light of day, it is a very conceited thing to do,” says one lady who wishes to keep her digital self ‘alive’.

If ridiculous marketing nonsense sometimes makes you despair for humankind, have a look at this rather more uplifting, useful and indeed beautiful use of social media.

‘To This Day’ is a ‘collaborative volunteer effort [to] demonstrate what a community of caring individuals are capable of when they come together’. Animators and motion artists were invited to submit 20 second segments that were combined over a poem by Shane Koyczan to make the stunning video.

See you in seven.

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Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.