Evaluate your Website

After all the hard work on your website, when you are all set to publish it on the Internet for your customers, the very first step of effective SEO or Website Marketing is to have a complete and thorough check on the website to ensure that all ends are tied up properly and this website is all set to achieve all the success you have planned for.

Follow this handy check-list to evaluate your website how it feels, looks and performs. This checklist will help you identify the areas which need more attention or modification before you publish the website.

Can the visitors bookmark each page easily? Is the bookmark link prominently placed?

Finally you need to check the site on all major browsers like IE, Netscape, Firefox, opera and other legacy browsers. If possible, also check the website on various operating systems i.e. Windows, Linux, Unix etc.

Things to Avoid

Strange color combinations which make the content hard to read

Too small text

Unrelated advertisements

Hidden Text

Repetition of same keyword in a row

Duplicate, cloaked and doorway pages

Automated submissions to search engines

Participating in link farms

Keyword stuffing in meta tags

Using copyright information of others on your website

Feel free to contact me for any more clarification on SEO and SEM.

Cheers !

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Nice exhaustive list! I would like to add one more to this. Check behaviour of the site if it uses JavaScript or plugins that some readers might not have enabled or installed. Maybe the site will not work in some cases, but at least it should inform the readers accordingly.

Thanks for this useful stuff. Your work is easily understood by us beginners, who are better versed in allied healthcare but still need to get the word out while we adjust to our new environment. You can critique http://www.equilibria4u.co.uk anytime!