New SORA R3000 groupset heads up the early-season releases bringing premium features to sports/fitness riders

Shimano releases its new SORA R3000 groupset, SORA-grade mechanical disc brakes and E-THRU road wheels as the first part of its new 2017 road bike products.

As Shimano’s first-class 9-speed road bike groupset, SORA is pitched towards sports/fitness cyclists. With its durability and affordability it is also a perfect groupset for winter or urban commuting bikes. Now with technology adopted from higher level groupsets, both new starters and enthusiasts will feel comfortable with the features that 9-speed SORA R3000 introduces.

Whether for city riding or competitive events, SORA R3000 just made things a whole lot safer with 20% increase in rim brake performance over its previous incarnation. Dual-pivot BR-R3000 calipers with quick release cable levers make getting wheels in and out a breeze.

Big range

The compact 50-34T or 50-39-30T crankset can now be combined with a large range 11-34T cassettes, an accommodating rear derailleur and a long arm front derailleur. Spinning up hills suddenly got easier with two extra teeth over the previous SORA, while the small 11T sprocket makes sure you have enough high-end range to put the power down.

SORA R3000: The most attractive and robust 9-speed groupset yet

With multiple riding styles and shifting and braking technology cascaded down from its big brothers, new SORA R3000 just became Shimano’s most attractive and robust 9-speed groupset yet. Products are expected to hit the market from April onwards.