@sanyoseiki Thanks, Sanyo. While Jim and I couldn't quite get the vids to embed on SlideShare, I did put them in the comments. It's important for folks to know that once they go to Timeline (and there IS NO going back!) that all their security settings have to be reviewed with a fine toothed comb. This presentation did a pretty good job (IMHO) of showing how to get to some of the lesser-known settings.

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Today‟s PresentationThe presentation is a mix of slides, videos & livedemo. The slides & links to the videos are online atwww.gcpcug.org/facebook for you to use as areference guide. We‟ll cover what we can, but pleaseknow we will not be able to cover everything.We are going to flip quickly through some of theslides so we have time for live demo and Q & A atthe end.So get ready . . . Here we go . . .

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Why, Why, Why ?In order to stay fresh, Facebookbelieves it needsto change up the user experience on a regular basis

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Why, Why, Why ?Facebook wants to avoid following thepaths of MySpace, Friendster and otheronce popular social media websites

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What‟s What Over the years, different parts of Facebook have been called different things. Let‟s review the current terminology . . .

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NewsfeedClick “Home” on the upper right to see streaming posts fromyour friends, subscriptions and pages that you liked. This is different than your “Timeline”, which used to be your “Wall”.

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NewsfeedPosts from your friends and pages that youlike will appear on this wall. ONLY YOU cansee this page. If you see something youwould like for YOUR friends to see, clickSHARE and it will appear on your Timeline.

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Wall, er, Profile When something is posted on your Timeline, they used to be talking about your Profile. Now your profile has become . . .

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How can Facebook be FREE?Facebook‟sprojectedrevenuefor 2011is$3.8BILLION

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Surely there‟s an Ulterior Motive?If you put up somethingabout snowboarding oryou „liked‟ a post aboutcooking, or if you „like‟Pages about a certainmusical band . . .You will start seeing adsrelated to those topics,so be careful what you„like‟.

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Accepting Friend Requests You can click “Confirm” or “Not Now”.WARNING: Just by sending a friend request, that person will now receive your posts and be able to view your Timeline.

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Finding friends via email address:Don‟t want to be friends with the world? Don’t use this option. EVER. You can create “Lists” of categories of friends, interests or places.

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Adding your profile shotA headshot is recommended, but any jpeg will do. You can crop a photo once it‟s uploaded, or tell it to fit.

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Adding Friends Who you have in common. Look for personal connections, not public persons.

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Sample of a „Fake Profile‟It is against Facebook‟s Terms ofService (TOS) to use a fake name or abusiness name in a personal profile.Facebook will, without warning, denyyou access and then delete this profile.

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Games You have many options to use witheach post that appears on your wall.

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Timeline-related scams January 4, 2012: We have found 16 Timeline-related scam pages, which have collectively gained more than 71,000 likes. The largest, with nearly 19,000 likes, has been around for at least two weeks. These pages are among the top search results when searching Facebook for “timeline.”http://www.insidefacebook.com/2012/01/03/timeline-related-scams-develop-on-facebook

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General Account Settings - AppsWhenever you authorize an app,you are most likely compromisingthe privacy of every person towhom you are connected inFacebook.Use your nogginBefore you ‘opt-in’!

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General Account Settings - AppsFinally, should you decide to „opt-in‟ to an app(Facebook apps are generally safer than 3rd partyapps) please consider setting some parameters asto who sees your activity with that app:

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General Account Settings - Apps If you click a “Custom” setting, there are many limiting options available to you:

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Facebook AdsHere‟s where you need to be alert -especially if you don‟t want to see yourpicture used in advertisements thatappear on other people‟s timelines.

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Facebook AdsAds shown by third parties: Facebook does not give thirdparty applications or ad networks the right to use yourname or picture in ads. If we allow this in the future, thesetting you choose will determine how your information isused.You may see social context on third party sites, includingin ads, through Facebook social plugins. Although socialplugins enable you to have a social experience on a thirdparty site, Facebook does not share your information withthe third party sites hosting the social plugins.Learn more about social plugins.Edit third party ad settings

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Facebook AdsAds and friendsEveryone wants to know what their friends like. Thatswhy we pair ads and friends—an easy way to findproducts and services youre interested in, based on whatyour friends share and like. Learn more about social ads.Here are the facts: Social ads show an advertisersmessage alongside actions you have taken, such as likinga PageYour privacy settings apply to social adsWe dont sell your information to advertisersOnly confirmed friends can see your actions alongside anadIf a photo is used, it is your profile photo and not fromyour photo albumsEdit social ads setting

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Facebook AdsAds and friendsEveryone wants to know what their friends like. Thatswhy we pair ads and friends—an easy way to findproducts and services youre interested in, based on whatyour friends share and like. Learn more about social ads.Here are the facts: Social ads show an advertisersmessage alongside actions you have taken, such as likinga PageYour privacy settings apply to social adsWe dont sell your information to advertisersOnly confirmed friends can see your actions alongside anadIf a photo is used, it is your profile photo and not fromyour photo albumsEdit social ads setting CLICK…

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Who We Are . . .Jim Evansjamesievans@gmail.comwww.facebook.com/jimevanswww.linkedin.com/in/jamesievansJim has been involved in technology & computers for 30+ yearsand has written and presented on technology around thecountry. He maintains a tech page atwww.facebook.com/GeekClean

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Who We Are . . .Susie Sharpsusiewyk@gmail.comwww.facebook.com/susiesharpwww.linkedin.com/in/jsusiesharpSusie manages a Cleveland area commercial architectural firm.In her spare time she lectures on LinkedIn, advises smallstartups and posts as an administrator on 20+ FacebookBusiness Pages.