Kearney Launches Kellogg's Campaign

10 May 2013 13:58pm

By Editor

Leinster, Ireland and Lions full-back Rob Kearney is pictured with some future stars of Irish rugby

Rob Kearney togged out with some rugby stars of the future to launch Kellogg's 2013 IRFU partnership. Kellogg's has been a proud supporter of Irish rugby for over ten years. During this time participation in the sport has continued to grow from a grassroots level with almost a fifth (18%) of children in Ireland now playing rugby.

Commenting on the partnership, Claire McFerran, Marketing Director, Kellogg's, said: "Kellogg's partnership with the IRFU is part of Kellogg's commitment to physical activity and sport in the community.

"As the official Cereal and Snack provider to the Irish rugby team, Kellogg's has witnessed the sport go from strength to strength and we are delighted that our rugby ambassador Rob Kearney will be joining us to bring Irish rugby fans the most up-to-date rugby coverage from the Lions tour Australia, through a variety of routes."

Kellogg's rugby ambassador Rob Kearney said: "As a member of the Lions touring party I am looking forward to a great summer tour. I am delighted to continue my relationship with Kellogg's who continue to support Irish rugby.

" I'll be keeping fans up to date on through the Kellogg's partnership with www.JOE.ie, by providing my insights from the tour- both on and off the pitch."

To celebrate their involvement in Irish rugby, Kellogg's today announced that they will be running a month long partnership with JOE.ie.

The partnership, which will be fronted by Kellogg's rugby ambassador Rob Kearney, will offer rugby fans the chance to share their words of support for Irish rugby players to be in with a chance of winning a rugby breakfast event and live screening of the second Test match on Saturday, June 29.

To be in with a chance to win the Kellogg's IRFU breakfast for your local rugby team, look out for the Kellogg's rugby section on JOE.ie which goes live from June 1.

They needed a 27-point winning margin against Scotland. They got that and more. The Ireland Women's team captured their second Women's RBS 6 Nations title in style at Broadwood Stadium - relive their Championship winning day in our exclusive video.

It was nail-biting, nerve shredding and epic! Relive Ireland's RBS 6 Nations Championship day from the squad's arrival at Murrayfield to the trophy presentation in our exclusive tunnel and pitch cam video.

Larissa Muldoon, now a two-time Women's RBS 6 Nations winner, is part of an all-Donegal half-back pairing for the Ireland Women. She spoke to Irish Rugby TV about the developing clubs in her own county.

Ireland Women's lock Orla Fitzsimons describes how she was a supporter in the stands for the 2013 Grand Slam success, and now, two years on, she has a Women's RBS 6 Nations winners' medal around her neck.

Niamh Briggs had a day to remember as she captained the Ireland Women's team to RBS 6 Nations title glory. The Waterford star, who scored the first try in the 73-3 win over Scotland, spoke to Irish Rugby TV afterwards.

Paying tribute to the Ireland supporters at Murrayfield, RBS 6 Nations winner Luke Fitzgerald said: "Thanks a million to the fans from the all guys. They were fantastic. We really felt their support out there, they were the '16th man' and helped us get over the line."

Sean O'Brien scored two tries and produced a man-of-the-match performance as Ireland beat Scotland 40-10 to finish top of the table and retain the RBS 6 Nations title. He spoke to Irish Rugby TV afterwards.

Speaking to Irish Rugby TV after the trophy presentation, RBS 6 Nations winner Robbie Henshaw said: "Words can't describe it...just the whole atmosphere, everyone in the stadium, just the way it ended out. It was pretty intense, the heart was rushing."

Enjoying the post-match celebrations at Murrayfield, RBS 6 Nations winner Rory Best said: "It's been a bit of an emotional roller-coaster, the last hour. The crowd have been absolutely incredible. We're just delighted to give something back to them."