This city (and newspaper, for that matter) has had its share of lame slogans and pathetic come-ons. (Remember the Inky's "Best to Read it Every Day" campaign? It seemed like such a threat. Like if you didn't subscribe, a beefy reporter would storm your house and club you in the knees at the breakfast table.)

For my money, Philly tourism officials (who include, in full disclosure, my friend Jeff Guaracino) came up with one of their best-ever pitches in attempting to lure the ultra-lucrative LGBT tourist market to the City of Brotherly Love: