W

Y

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Spring 2009

Y-3

Designer: Yohji YamamotoFounded: 2003, TokyoOwned By: Adidas History: Yohji Yamamoto began collaborating with the sportswear giant in late 2002 (the "Y" in Y-3 stands for Yohji; the "3" for Adidas' three-striped trademark). The mission: to merge functional athleticwear with runway-ready designs and fabrics. What could easily have been a one-off experiment has instead become both a critical and commercial success. The Look: Sporty and accessible without straying far from Yamamoto's flowing, avant-garde signatures