20-Minute Book Marketing Podcast: Stephen Schochet on Radio Interviews and Publicity

This entry was posted by Book Marketing Stories on July 28, 2013 at 12:10 am

Listen in as Stephen Schochet talks about selling books on bus tours, via radio interviews, and current events tie-ins.

Here are a few of the book marketing tips that Stephen shared during this interview:

Sell books on tours – During his Hollywood tours, Stephen sells books to his tour groups. Since there are four stops on the tour, he has a great excuse to hand out his business card (to ensure people return to the bus after each stop).

Do radio interviews – Stories are perfect for radio interviews. Be the best guest you can possibly be. Don’t focus on selling your book; focus on telling good stories. So don’t worry about immediate book sales but cumulative book sales.