Amira Becomes First Rice Brand to Enter E-Commerce Channel in India with Snapdeal.com

Snapdeal.com is India’s Largest Online Marketplace with Over 20 Million Members

NEW YORK–(BUSINESS WIRE)–Oct. 27, 2014– Amira Nature Foods Ltd (the “Company”) (NYSE:ANFI), a leading global provider of packaged Indian specialty rice, today announced that it has entered into a strategic partnership with Snapdeal.com, India’s largest online marketplace. This historic agreement with Snapdeal makes Amira the first rice brand to be available on an online platform in India.

Snapdeal.com is the ideal platform for Amira to capitalize on the significant growth of internet users across India. According to Cisco’s most recent forecast in its Visuals Networking Index (VNI), India’s internet users are projected to more than double to 526 million by 2018 from 213 million in 2013.1Snapdeal.com is India’s largest e-commerce marketplace with over 20 million members, which represents one out of every six internet users in the country.

“We are very excited to secure this partnership with Snapdeal.com, which enables us to participate in India’s robust e-commerce growth and bring Amira’s premium basmati rice to even more consumers,” said Karan A. Chanana, Chairman and Chief Executive Officer of the Amira Group. “We look forward to continuing to expand Amira’s distribution around the world and across multiple sales channels.”

Amira’s agreement with Snapdeal.com will allow customers to purchase a wide range of the Company’s premium products online.

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 60 countries. The Company sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. The Company’s global headquarters are in Dubai, United Arab Emirates, and it also has offices inIndia, Malaysia, Singapore, Germany, the United Kingdom, and the United States. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI.” For more information please visit www.amira.net.