I’m Matthew Goldsbrough, and I want to help you and your business flourish. This is where I share ideas on business strategy and marketing, plus thoughts on leadership, creativity and productivity. If you share my passion for creating more valuable businesses, I hope you’ll contribute your ideas.

I came across the image attached to this post in a LinkedIn post.
In business, the only thing you can control is yourself. Shareholders, customers, employees, colleagues, lawyers, the tax authorities … the list is endless. They all have some … [Read more]

I first saw this video a couple of years ago, when it was already old news on the web. Almost four million people have viewed it right now, which is astonishing for such a simple idea: how to tie your shoelaces.
The thing is, until I saw … [Read more]

It's rumoured that David Moyes' difficult time as the successor to Alex Ferguson at Manchester United may be coming to an end.
Now I don't know much about football, but one thing that Moyes did early on led me to think that he would fail. And he … [Read more]

Marketing with a capital 'M' is coming up with the ideas that will change a market, or even create one.
Marketing with a small 'm' is the campaigns that stem from those big ideas and which engage customers. Campaigns that attract, entertain, educate … [Read more]

For many people, 'strategy' is too big and complicated a concept.
But, whether you know it or not, you do already have a business strategy. It just might not be very good.
Or it might be good, but it's not working because you've not been able … [Read more]