If you drive down to the end of Fidden’s Wharf Road on the western side of Killara, park on the edge of the bush land and walk down the old stone steps built by convicts, you will reach a reserve bearing the name Fiddens Wharf – there’s virtually nothing tangible left of the wharf itself (mainly just signs and old photos of it!). Today it’s a tranquil spot on Sydney’s Lane Cove River comprising a secluded sporting field and a riverside walking track popular with bushwalkers…but it also has had a busy commercial history that goes back to the early years of the Port Jackson European settlement.

Convict stepsThe first governor Arthur Phillip in 1788 identified the north shore as a rich source of timber for the colony’s construction needs (house and ship building). This area of the Lane Cove River was especially abundant with woody perennial plants of great height. The saw-milling industry thrived around Fiddens Wharf and the river – first the Government Sawing Establishment in the 1820 and 30s and later was the Lane Cove Sawmill Company just up Fiddens Wharf Road*.

Fiddens Wharf was only one of three wharves on that part of the Lane Cove River important to the burgeoning timber industry and to commerce generally in the early colony. The other two close by were Fullers Wharf and Jenkins Wharf. The notorious waterman Billy Blue ferried passengers by punt from Sydney Cove to these wharves [Edwards, Zeny, Rowland, Joan, Killara, Dictionary of Sydney, 2008, http://dictionaryofsydney.org/entry/killara, viewed 15 Sep 2017].

Small vineyards grew up in the early 1800s, such as in nearby Fullers Park, with many orchards scattered along the river bank. Further south on the river sat the Fairyland Tea Gardens (later Pleasure Grounds), known for its picnics, swings, slides, Ferris wheel and a dance hall [‘A Brief History of Lane Cove National Park’, www.friendsoflanecovenationalpark.org.au]

The eponymous wharf at West Killara derives from one Joseph Fidden, an ex-convict emancipated by Governor Macquarie. Fidden in 1813 was granted 40 acres of land stretching all the way from Fiddens Wharf Road west to Pennant Hills Road [‘Local History: Fiddens Wharf Road’, 17-Nov-2014, KGEX – Kuringai Examiner]. The information kiosk on the oval states that Fiddens never actually either owned or leased the wharf named after him…nonetheless up until the 1850s he was “reportedly known to row 3,000 tons of sawn timber with the tide down the river” to Circular Quay, and then “return with the tide, delivering supplies to farms along the way”.

Lane Cove River – view from the wharf siteWith the bulk of the river’s tall timber hacked down by the 1850s, quantities of citrus plants were planted in their place with the yields transported from the wharf to the city for sale. The wharf’s commercial role as a goods transport hub diminished by the 1880s after Lane Cove Road was established as the “main highway” and route for delivering goods to the ferry at Blues Point (North Sydney).

The ‘public’ wharf did go by different names over the course of its working life…an 1831 survey reveals it was known as “Hyndes Wharf”, a reference to Thomas Hyndes, a local timber merchant of the day. The survey also listed huts and a garden on the location occupied by Joseph Fiddens and others. In the early 20th century another name for it was the “Killara Jetty” derived from the spot’s increasing use for recreation – at this time the wharf was a landing-place for picnic parties and campers. The Lane Cove Ferry Co brought “holiday excursionists” just prior to the Great War, with this local leisure activity continuing into the interwar period.

The construction of a weir on the river in 1937 meant that rowing boats could no longer reach the wharf from Figtree (Hunters Hill). The weir also permanently raised the river-level at the wharf (the remnants of some of the earlier versions of the wharf can be found submerged in the river). The Bradfield Jamboree in 1938 saw 10,000 scouts swarming all over Fiddens Wharf and its bush. During WWII the RAAF used the wharf and environs as a training camp.

PostScript: Killara, once the domain of saw-millers, was transformed in the 20th century into a garden suburb with large allotments, little commercial development and devoid of industrial sites [‘Killara’, (Ku-ring-gai Historical Society Inc), www.khs.org.au]. Today it is a leafy northern suburb marked by a mix of 1950s brick cottages and new, modern residences, golf courses and its “old money” inhabitants, although its diversified ethnic mix over the past 20 years give it less of the ‘whitebread’ character that it was once known for.

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* the timber-getters employed by these companies were itinerant types who fashioned crude accommodation (hardly more than “lean-to’s”) in the North Shore bush [Edwards and Rowland]

As a counterweight to the surfeit of 1960s American television that comprised a large slice of my diet of home entertainment, my juvenile literary tastes back then were decidedly more Anglophile. Plunging into the graphic art world of the 1960s comic book I digested everything I came across catering for adrenalin-pumping, red-blooded British boys.

Desperate Dan, ‘The Dandy’Among these beacons of popular culture were The Beano (which starred Dennis the Menace and Gnasher), The Dandy❈ (featuring Korky the Cat and Desperate Dan), Knockout (Billy Bunter), The Hotspur, The Rover (these two papers were prime examples of the “Boys’ Own Adventure” style of stories) and Eagle with its centrepiece inter-galactic hero ‘Dan Dare, Pilot of the Future’, not to forget Tiger which catered for British schoolboy football mania with the stellar-booted striker ‘Roy of the Rovers’. The individual comics were grouse fun but what I most enjoyed was the comic book annuals of The Beano, etc., where I could indulge myself in reading a whole end-of-year book comprising a cross-section of the comic’s different strips⚀.

At primary school in the sixties the punitive powers-that-be weren’t all that rapt in comic books as reading material…my confiscated copy of ‘Dennis the Menace Bumper Comic’ (before I had a chance to read hardly any of it!) bore witness to that. From what was on offer in the school library, the one children’s book I did take a shine to was Just William, I should say series of books because there 38 (some sources say 39) ‘William’ books in all! All of the books were collections of short stories, with the exception of one in novel form.

Richmal CromptonJust William was the creation of female English author Richmal Crompton (Lamburn). As a child feverishly devouring all the William books I shared with the overwhelming bulk of readers the uncritical assumption that Richmal was a man. How wrong were we all!!! Miss Lamburn was a school mistress (ironically – in an all-girls school!) who contracted polio and spent the rest of her life writing the William series of books as well as 41 adult novels❦.

The character of William (surname: Brown) was apparently based on Richmal’s young nephew Tommy…in the books William is scruffy and untidy in appearance, and given to directness, rebellion and straight talking – which sometimes lands him in strife. He is the leader of his own small gang of school friends who go by the name of “The Outlaws” (comprising his best friend Ginger as well as two other boys, Henry and Douglas). William is 11, an age he stays at, despite the series of books stretching over a period of nearly 50 years! [‘Just William’, Wikipedia entry]

‘William the Dictator’Most of the books follow the ordinary run of events of William and the Outlaws entangling themselves in minor mischiefs, usually involving nothing worse than the ill-conceived idea of painting a terrier blue! But occasionally William strayed into more edgy and outright polemical territory. In the short story ‘William and the Nasties’¤ William’s band emulate Hitler and his fellow National Socialists in order to terrorise a local Jewish sweet-shop owner (featuring in the 1935 collection William the Detective [‘Five Fascinating Facts about Just William’, www.interestingliterature.com].

Just William’s topicality
A good number of the Just William books regularly reflected current events of their day. William the Conqueror (published in 1926) was resonant of European colonial power imperialism leading up to WWI. William The Dictator (1938) reflected the world’s concern with fascism and National Socialism. Similarly, William and the Evacuees (appearing in 1940) was set against the backdrop of WWII. In the post-war period, the superpowers’ preoccupation with the space race inspired new books like William and the Moon Rocket (1954) and William and the Space Animal (1956) [‘Just William’, Wikipedia entry].

Just William book spin-offs
With such popularity that the Just William books attained (12 million sales in the UK alone), they inevitably flowed through to adaptation to other forms – cinema (three films in the 1940s), two television series (one in the mid-1950s and the other in the early 1960s), radio and even theatre. As well, the schoolboy hero spawned a host of Just William merchandise…from jigsaws and board games to cigarette cards, magic painting books and figurines of William [‘Richmal Crompton’s Just William Society’, www.justwilliam.co.uk]

Celebrity fandom: Lennon as William
Some time after the Beatles visited Australasia in 1964 at the height of “Mop-top mania”, I remember hearing that John Lennon had been a fan of the fictional William in his boyhood. Lennon’s devotion to the books prompted him to form his own, real-life version of the Outlaws, moulding his friends Ivy, Nigel and Pete into a Liverpudlian boy foursome. With John of course as leader, the boys engaged in “small acts of defiance and daring” on their local turf [J Edmondson, John Lennon: A Biography (2010)]. The revelation that I had been propelled into the stratospheric company of such a youth icon as Beatle John, only served to magnify my primary school days zeal for all things William Brown!

PostScript: Continental comic book legends
My childhood taste in comics were not exclusively confined to the gold standard of British comics. Like millions of other children I was also captivated by those ancient Gallic tormentors of Roman legionnaires, Asterix and Obelix (Astérix le Gaulois by Goscinny and Uderzo). In equal measure I was in the thrall of Tintin, Hergé’s creation of a globe-roaming Belgian boy-reporter. Each comic album of The Adventures of Tintin was a lesson in political geography embroiling Tintin in high-stakes adventures in a new and exotic land. But as rewarding as the respective adventures of Asterix and Tintin were, in my book nothing quite scaled the same exalted heights of anticipation as did the prospect of dipping into the treasure trove of Just William’s world.

╼╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼╼╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼ ╾╼╾
❈ The originals The Beano and The Dandy were of course far superior to the highly derivative and latter imitations like The Topper and Beezerand Cor!!
⚀ not to be overshadowed, schoolgirls had their own comics and annuals such as Bunty and School Friend Annual
❦ the most accomplished of which was Leadon Hill. The tone of the adult novels was more pessimistic than the Just William series, dealing with themes of divorce and infidelity [Danuta Keen, ‘Not Just William: Richmal Crompton’s adult fiction republished’, The Guardian, 21-Apr-2017]
¤ the name ‘Nasties’ is the result of William’s mishearing of the word ‘Nazis’

When I was a kid growing up in the 1950s and 60s I was exposed, like everyone else, to saturation levels of US commercial television. Faced with the novelty of a new and revolutionary form of home entertainment, I clocked up the viewing hours (which turned into thousands of hours). Eventually through trial and error I picked out my favourite American programs, a few gems among the preponderance of TV dross and mediocrity.

Back then I was particularly fond of old black-and-white movies on TV (until 1975 all Australian television was in black-and-white!). Drilling down even deeper, 1940s and 50’s movie serials were highest on the totem of my juvenile television tastes. I lapped up countless viewings (and re-viewings) of the like of Ma and Pa Kettle, Blondie, Batman, Tarzan, Bowery Boys/Dead End Kids, to barely scratch the surface of my childhood obsession.

‘Andy Hardy’s Private Secretary’As an Antipodean-based “honorary American boy”, a lot of my vicarious existence was channelled through Hollywood’s projection of the typical American teenage boy. MGM had Andy Hardy (played by that pint-sized bundle of energy, Mickey Rooney), whilst over at Paramount, the studio eventually tried to counter Andy’s popularity with Henry Aldrich (portrayed initially and briefly by the over-saccharine Jackie Cooper, but mostly by the perpetually perplexed-looking Jimmy Lydon).

Both screen personas had their measure of humorous escapades in each movie in the series…teenagers Andy and Henry got up much the same thing, they were both likeable, both “got into jams, had romantic vexations, and mischievously interfered in the lives of their older brothers and sisters”, with consequences all of which were at worse ephemeral[1].

Hardy and Aldrich each had his own distinctive and characteristic expressions, these verbal calling cards were often reiterated throughout each movie…Andy Hardy, when in ebullient mood, would chirpily respond to Polly Benedict or to another of his many, simultaneous love interests with “You said it, toots!” Henry Aldrich is universally remembered for the opening exchange with his mother who bellows: “Hen-reeeeeeeeeeeee! Hen-ree Al-drich!”, to which Henry from upstairs would haltingly and tremulously reply, “Com-ing, Mother!”

Once I latched on to Paramount’s counterpoint to the Hardys, the Aldriches, I quickly developed a preference for the new kid on the Hollywood block Henry Aldrich over Andy Hardy. The longer the Andy Hardy/Family sequence went, the more it seemed to wallow in “Gee mum'” sentimentality, with a touch of smug bourgeois self-satisfaction. Andy came from a distinctively middle class American family (his father was a court judge, as the good-intentioned Andy himself aspired to and eventually realised)…Henry seemed more to reside in the world of the working class family, not exactly down-at-heel, but hardly flush with affluence. The Henry movies were a bit more gritty, more down-to-earth and lacking the romanticised and soppy wholesomeness of the Hardy Family sagas.

The first Andy Hardy film was released in 1937, A Family Affair with 15 more following within the decade, plus a less successful ‘reunion’ film in 1958 focusing on Andy’s return to Carvel to take up his father’s old judicial post. The character of Henry Aldrich first surfaced in a Broadway play What a Life in 1938 (playwright: Clifford Goldsmith)…from there in span off into fourteen years of radio (1939-53), four years of television (1949-53), a series of ten movies, and an uncountable number of comic books, musical scores, pin-ups, games, and toys.

Stumbling, bumbling Henry!The Aldrich movies never reached anywhere near the lofty heights of the Hardy films, neither in the returns from the box office or in the esteem of cinema critics✳. Henry Aldrich movies were either ignored by critics or dismissed as inferior B-movies, merely larks and juvenile fun…contrasting sharply with the symbolic status afforded the Hardy series by MGM, the cinematic embodiment of the “Stars and Stripes”, of “America”[2].

Jeffrey Dennis notes how the respective imaginary ‘worlds’ Andy and Henry inhabit sit poles apart. Carvel, the Hardy home town in small town Idaho, is comfortably ensconced in Middle American suburbia, a peaceful and harmonious realm in which the war (WWII) does not enter. Carvel and the Hardys represent an idyllic family lifestyle, with the films’ message a somewhat preachy reinforcement of solid and wholesome American values[3]. Against the stark realities of the Depression and the drift into global war, fictional Carvel offered the American public a chance to indulge in “feel-good” escapist diversions.

Henry’s home town Centerville, by contrast (located in an unidentified state) is a much more grim, dark and foreboding entity. Reminders of the war constantly swirl around the world of Henry and the Aldrich family and that of he and his best pal Dizzy (in the form of war bonds, war relief funds, rationing, air-raid drills)[4].

‘Henry Aldrich, Boy Scout’Both boys regularly get themselves embroiled in injudicious teenage troubles but Henry Aldrich’s conundrums have the more serious consequences…whilst Andy at his incautious worse may be “fined for driving without a licence, but Henry is threatened with prison, juvenile hall, and a mental asylum”[5]. And Hardy’s often foolish escapades, unlike Aldrich’s, never amount to life-threatening situations.

Critics have also drawn attention to differences in how each screen teenager viewed the perennial adolescent boy issue of “girl trouble”. Whilst the easily love-struck Andy Hardy was unequivocally a dedicated girl-chaser most of the time, Henry Aldrich expressed a more ambivalent attitude towards the fairer sex: “Wimmen – they bore me!”, Henry exclaims in Henry Aldrich Gets Glamour[6]. Teenage Henry is reticence or seemingly indifferent to girls, preferring to spend time messing about with best mate Dizzy. Rather than being a manifestation of latent homosexuality, Henry with his simplified approach to life, most of the time just finds girls too complicated, not worth all the fuss and bother.

American youth in the Andy Hardy and Henry Aldrich films were depicted humorously, often with affectionate nostalgia and occasionally condescendingly. At the same time, both series revolving round the comical misadventures of American teenage boys were a window on the beginnings of a distinct adolescent sub-culture[7], which would take further shape in the years following WWII with the “Rebel Without a Cause” youth generation.

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✳ in 1939 Mickey Rooney was the number one box office star in American films, a position he retained for the following three years, Source: ‘Top Box Office Stars: 1932-1939 (Part 1)’, (Classic Film Guru), https://classicfilmguru.wordpress.com/2013/08/08/the-box-office-stars-1932-to-1939-part-1/

[1] RJ Bresler, Us Vs Them: American Political and Cultural Conflict from WWII to Watergate (2000)
[2] JP Dennis, We Boys Together: Teenagers in Love Before Girl-craziness (2007)
[3] in 1943 the film series was awarded a special Oscar for “achievement in portraying the American way of life”, Timothy Shary, Teen Movies: American Youth on Screen” (2005)
[4] Dennis, op.cit.
[5] ibid.
[6] RB Armstrong & MW Armstrong, Encyclopedia of Film Themes, Settings and Series (2009)
[7] PC Rollins, The Columbia Companion to American History on Film: How the Movies Have Portrayed the American Past (2004)

The history of the Kroger Grocery Company has parallels with the Great Atlantic and Pacific Tea Company, another pioneering powerhouse of American food retailing. Both grocery businesses started in the 19th century as tea and coffee purveyors, however Kroger, unlike A&P Tea, has survived through the centuries and still trades today as lucratively as ever. In the 2016 fiscal year Kroger was the largest supermarket chain by revenue in the US (yielding US$115.34 billion). It shares a roost with Walmart at the top of the US retail tree…it is number 2 general retailer behind Walmart in the US, and is the third largest retailer in the world[1].

Origins, growth and expansion of the Kroger name
The man behind the Kroger Company was Bernard Kroger, better known as ‘Barney’. Kroger, the son of German immigrants, got into the retailing world at the basement level – working door-to-door selling coffee first for the Great Northern and Pacific Tea Co and then the Imperial Tea Co. By 1883 Kroger was in business for himself, his first store traded under the name The Great Western Tea Co…soon renamed Kroger Grocery and Baking Co✳. The Cincinnati-based business expanded exponentially into the 20th century, by the end of the 1920s decade Kroger had over 5,500 stores in the US[2].

The Kroger business ethic
Not afflicted with the curse of Hamlet, Barney Kroger was not one to overthink or complicate matters, as his simple motto attested: “Be particular. Never sell anything you would not want yourself.” Kroger’s business style was heavily and idiosyncratically micro-managerial, the businessman personally maintained an account book which meticulously recorded all the firm’s financial transactions. Kroger’s business credo was “First: Do it first. When seasonable goods come into the market, have the first. When prices go down, be the first to reduce them. Second: Never sell anything except for just what it is, and don’t sell it then if it isn’t good. Third: Advertise as liberally as business income permits. Fourth: sell on a small margin and make the turnover rapid”. The Ohoian entrepreneur’s pragmatism emphasised “duplicating and reduplicating…what works”[3].

One of Barney Kroger’s most enduring contributions to grocery retail revolves around his minimum cost/high volume approach to trading. He is remembered for introducing the template of the low-cost grocery chain, still much duplicated in modern retailing. Kroger was also innovative in his store design, adding distinct bakery, meat and seafood departments in his grocery stores[4].

In-house food manufacturers
Bread-making was a good example of the Kroger cost minimisation strategy…at variance with most grocers in the early 20th century who purchased the product from independent bakeries, Barney Kroger baked his own bread. This way he could further cut the price for customers and still make a profit. Kroger after the death of Barney has rapidly expanded its own product manufacturing facilities, now making thousands of comestibles within the company[5].

A typical mid-century Kroger storeMerger juggernaut
From the 1950s on Kroger embarked on an ongoing series of mergers with smaller firms to consolidate its market position in the US grocery/supermarket trade. The most significant of these, in 1999, was with Fred Meyer, Inc., then the fifth biggest American grocer. This new acquisition by Kroger saw it reach a new high of 2,200 stores in 31 states, netting the supermarket giant billions in annual revenue[6].

Kroger innovations
Kroger has led the way in retail grocery innovations…the innovations pioneered by the company include ‘firsts’ for a grocery chain, eg, the routine monitoring of product quality and the scientific testing of foods; testing of electronic scanners. As well Kroger was a pioneer in modern consumer research in grocery lines[7].

Kroger’s position today as a market leader in the US grocery and supermarket field (FN1) rests firmly on the solid foundations laid down by its founder Barney Kroger. Contemporary growth by the company has continued a trajectory of diversification well beyond the grocery staple into fuel centres, florists, drug and convenience stores.

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✳ eventually the company name was shortened simply to Kroger

The year 2015 brought an end to one of the most enduring major retailers in the history of United States business. The Great Atlantic and Pacific Tea Company (universally abbreviated to A&P Tea Co) succumbed after a succession of bankruptcy proceedings played out in the early 2010s (bringing an end to 156 years of continuous retailing in the US).

A&P Tea endgame
The beginnings of A&P Tea’s decline in the retail world harks back as far as the 1950s – the source of the downward trend was its inability to maintain parity with competitors who were opening larger supermarkets that, driven by customer demand, were more modern[1]. Partial sell-offs followed in the seventies and eighties. Things didn’t really improve for the grocery ‘Goliath’ despite sporadic and ephemeral upsurges[2]. In 2010 the company filed for bankruptcy, but were only able to hold on till 2015 when A&P again filed for Chapter 11 bankruptcy, this time being permanently wound up.

A&P store, Westwood, NJ, 1959According to industry analysts A&P’s demise could be attributed to a misguide focus, and to the company’s failure “to evolve with the changing market”…A&P had a tendency to concentrate on “extracting dollars from its vendors instead of selling to its customers”. This exhibited a woeful neglect when it came to improving the customer experience (George Anderson, editor-in-chief of RetailWire)[3].

The company’s woes were exacerbated by a failure to modernise its look…it doggedly kept its grocery lines to the basics and was disinclined to adapt to changing tastes and interests of consumers with their growing preference for organic, healthy and gourmet foods. Meanwhile its competitors like Whole Foods, The Fresh Market and Kroger were stealing a march on the erstwhile market leader[4].

Humble leather goods origins
Atlantic and Pacific’s company history traces itself back to 1859, founded by George Gilman, as a sideline to his hide and leather importing business. Gilman’s diversification into mail-order tea was so successful that he dropped the leather and Gilman & Co by 1869 had become the Great Atlantic and Pacific Tea Co[5]. A&P Tea’s fortunes rose with the ascent of George Huntington Hartford who assumed control in 1878. George and his sons (affectionately known as “Mr George” and “Mr John”) oversaw the company’s inexorable growth and monopolistic practices[6].

A&P Tea at its zenith
At its peak in the 1930s (with the Hartford brothers still ensconced at the helm), A&P was by far the largest grocery chain in the US with 15,709 stores in 39 of the 48 states plus parts of Canada. The tea and coffee merchants had already diversified into bakeries and pastry and candy shops, and introduced innovations in food retailing such as pre-packaged meats and food-testing laboratories (pioneers of quality assurance)[7]. The Economy Store was another A&P concept: small stores located in secondary streets, away from the main street (comparison with King Kullen), inexpensive “no frills” lines; operated by only one or two staff members; low cost, high volume[8].

Slow to embrace the supermarket concept
The Hartfords were unimpressed by and reluctant to adopt the model of the supermarket, pioneered by King Kullen and others. Finally in 1936 A&P opened their first supermarket in Braddock, PA. Eventually the company’s supermarkets came to replace the increasing obsolete Economy Stores[9].

1928 A&P grocery adWhen it came to reading changing consumer preferences after WWII, A&P Tea, as was the case with F.W. Woolworth, was slow to move its stores from the urban centres to the suburbs, thus falling behind rivals like K-Mart, Safeway and Kroger in this respect. From the 1960s on A&P experimented with discount stores A-Mart (folded as its name was too like K-Mart!) and WEO (Warehouse Economy Outlet) with moderate results[9]…A&P sales continued to flatten out, it continue to jettison stores into the 21st century, with its market share haemorrhaging in the fierce onslaught of rising powerhouses such as Walmart[10].

PostScript: Legacy of the retailing ‘Goliath’
The heights to which Greater Atlantic and Pacific Tea Co rose in its heyday were of Everest proportions. Until 1965 A&P Tea Co was the largest US retailer of any kind…between 1915 and 1975 A&P was the largest food/grocery retailer in the US…until 1982 the company was also America’s largest food manufacturer. According to the Wall Street Journal A&P Tea Co was “as well known as McDonald’s or Google is today” and was lionised in the world of North American retail traders as “Walmart before Walmart”[11]. By the end of the 1920s A&P had become the first retailer to sell US$1 billion worth of goods[12].

Last week I received, among the usual array of unsolicited online communications, something from a researcher from the London-based social communications company, Breakthrough Media. The pro forma email said that BM (my abbreviation, not theirs) was casting a new online TV series and were on the lookout for people aged over 50 (that’s me!) to be in the show…apparently they were particularly interested in folk in that demographic “who love to chat, have a laugh and would like to know how to Email, Skype, Facebook, Online Shop, Online Bank, or use the Internet” (capitalisation all hers!).

The message went on to say that they were “also looking for tech savvy friends, family members, or colleagues, who could team up with the Over 50 candidates to be their teaching buddy, during filming” (in August). What they specifically wanted from me was leads on “great potential candidates” for the program. Now, taken on face value, this all sounded innocent, admirable even, very community minded.

Elizabeth House: BM’s ‘anonymous’ London locationI had never heard of “Breakthrough Media”…just another of the new media start-ups in the ever mushrooming world of social networking I supposed, and usually I ignore such online pitches. But somewhat intrigued I decided to try to find out a bit about them. Their website would be a good place to start, I thought❈. It was however unsurprisingly jargon-laden and disappointingly short on substance…the website’s description of what BM was about, went “we design and build award-winning campaigns that tackle some of the world’s toughest social issues, helping our clients counter misinformation, prevent violent extremism, promote democracy and protect the environment”. Full of jargony generalities such as “our strategic thinking and our creativity are joined-up and informed by real-time audience engagement…(and) inspiring positive social change” (www.breakthroughmedia.org). In its job advertisements the company describes itself thus: “Breakthrough is a communications agency and production company. We specialise in conflict resolution, society building and countering violent extremism”. Again, the message resonates with progressive, international goals and desirable outcomes.

I turned to other, independent, commentators and observers of Breakthrough Media…frankly there wasn’t much on the web about the media company, but one fairly thorough dissection of BM’s role and its background was contained in a 2016 report by The Guardian on Britain’s RICU (the Research Information and Communications Unit) [‘Inside Ricu, the shadowy propaganda unit inspired by the cold war’, The Guardian, 03-May-2016, (Ian Cobain, Alice Ross, Rob Evans & Mona Mahmood)]. RICU was created in 2007 as an arm of the Office for Security and Counter-Terrorism (OCST) and funded by the Home Office. The Institute for Strategic Dialogue defines RICU’s function as “coordinating government-wide communication activities to counter the appeal of violent extremism while promoting stronger grass-roots inter-community relations [www.counter-extremism.com]. RICU’s work is a key part of Westminster’s anti-radicalisation program, ‘Prevent’.

The relationship between RICU and Breakthrough Media
Where does BM fit into the picture of RICU and its fight against extreme fundamentalism, terrorism and ISIS? The two have a contractual arrangement: RICU pays BM to produce digital materials, films, Twitter feeds, Facebook profiles, YouTube clips, and the like, which promote the UK government’s anti-terrorism policies. The propaganda, emanating from BM on behalf of the Home Office (BM unsurprisingly prefers the term “strategic communications”) is aimed at Muslim communities, the desired outcome being “a reconciled British Muslim identity”. As The Guardian report revealed, BM’s stratagem is to “influence online conversations by being embedded within target communities via a network of moderate organisations that are supportive of its [sic] goals”.

An uncomfortable and problematic relationship?
BM is well remunerated by OCST for its counter-terrorism work (earning a reported £11.8M during 2012-2016), but its role as a conduit for RICU has some disquieting aspects. BM’s contacts with Islamic communities, either directly or through its PR team Horizon Public Relations, is not transparent. BM represents its work to the public without disclosure of its connection to the British government. At least one former government minister has conceded (to The Guardian) that deception in the dissemination of the messages could damage trust between the government and Muslim citizens. Other outspoken critics of this practice include human rights lawyer Imran Khan and the vice-chair of the Institute of Race Relations Frances Webber who saw it as giving an appearance that Muslim groups had been co-opted to a government agenda [‘Revealed: UK’s covert propaganda bid to stop Muslims joining Isis’, The Guardian, 03-May-2016, (Ian Cobain et al)].

Advocacy groups and critics of the Home Office policy have complained that RICU/OCST uses the Muslim Civil Society Organisations (MCSO) as mouthpieces for their government counter-narratives, irrespective of whether the MSCO are aware of it or not [‘The Home Office is Creating Mistrust within Muslim Civil Society’, (CAGE, 16-May-2016), www.cage.ngo

The Guardian also showed how RICU (as the paymasters) have an editing role in the finished work of Breakthrough…RICU’s head Richard Chalk is an occasional visitor to BM’s Lambeth office – Chalk can be found at times sitting in the edit suites and monitoring the BM productions. One source of the newspaper indicated whilst Breakthrough projects are not strictly scripted by RICU, they’ll “make it clear that they want a particular form of words to be used at a particular point in a film”⚀.

RICU and BM are also linked in a veil of secrecy in regard to the media, as The Guardian discovered. Neither parties allow their staff to talk to the newspapers about their roles in counter-terrorism. BM cited reasons of ‘confidentiality’ and ‘NFP’ to the The Guardian for its reticence. The paper’s investigative team did unearth the fact that even some of the freelancers employed by Breakthrough to do RICU’s clandestine bidding were unaware of BM’s (covert) connection with the British government.

Given the scale of the threat posed, the majority of Britons would have few qualms about the Home Office using its agencies to engage in “industrial scale propaganda” in a bid to counter ISIS’s propaganda machine and its success in poisoning the minds of some young Muslim Britons [B Hayes & A Qureshi, ‘Going global: the UK’s government’s “CVE” agenda, counter-radicalisation and covert propaganda’, (Open Democracy UK, 04-May-2016), www.opendemocracy.net]. BM have undeniably produced some good work in getting the message across, but where it becomes ethically questionable is when contractors like Breakthrough Media and co-opted NGOs present their counter propaganda whilst in the guise of being “independent, community-based campaigns”, when the reality is that the information they are disseminating to schools, university ‘freshers’ and the like is backed (and guided in most cases) by the government.
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❈ a number of the links on the website menu were broken at the time I accessed it…that internet know-how training they were talking about might have come in handy in the BM IT department!⌖ OCST itself was the successor to IRD (Information Research Department), a top-secret body set up by Britain’s Foreign Office in 1948, during the early dawn of the Cold War, and wound up the same year Elvis died (1977).The Independent has drawn attention to IRD’s questionable record during its existence of disseminating anti-Communist propaganda routinely exaggerating stories of Soviet atrocities and anti-British plots, S Lucas, ‘REAR WINDOW : COLD WAR :The British Ministry of Propaganda’, The Independent, 26-Feb-1995, www.theindependent.co.uk
⚀ The Guardian also disclosed that BM’s founding directors have pre-existing links to the governing Conservative Party

The big players in US supermarkets in 2017 are names like Kroger, Costco and Safeway❈ but long before Costco, Safeway and Walmart existed and whilst Kroger was still a cash-and-carry grocer, there was King Kullen.

Founder of King KullenThe entrepreneur behind the King Kullen story was Michael J Cullen – Cullen was an ex-employee of the Kroger Company (and before that he had worked for the famous Great Atlantic & Pacific Tea Company, better known simply as A & P Tea). The manner by which Cullen came to start up his own supermarket chain is a classic story of turning rejection into a virtue. Cullen was managing a number of small Kroger stores in the late 1920s and identified a raft of improvements to the way Kroger did business that he believed, if implemented, would increase the company’s revenue tenfold. Cullen wrote to the Vice President of Kroger with his suggestions for a new, revolutionary type of dry goods/grocery store. In his letter Cullen envisaged “monstrous stores, size of same to be about forty feet wide and hundred and thirty to a hundred and sixty feet deep…located one to three blocks from the high rent district with plenty of parking space, and same to be operated as a semi-self-service store – twenty percent service and eighty percent self-service”, low prices and cash sales[1].

Kroger’s VP, whether through indifference, complacency or sheer lack of business nous, did not reply to his branch manager’s suggestions. Cullen, rebuffed but confident in the efficacy of his own store model, resigned from Kroger and set about realising the kind of new revolutionary grocery store he had envisaged. Settling his family in Long Island, Cullen found a vacant warehouse in Jamaica (Queens) with 6,000 square feet of space, which he chose as the optimal retail location. Cullen’s new store, which he dubbed “King Kullen”, opened its doors for business in August 1930[2].

King Kullen, QueensBilling itself as the “World’s Greatest Price Wrecker”, King Kullen was an instant success in New York with its formula of high volume and low cost…KK’s slogan was “Pile it high, sell it low!” Customers were willing to travel up to 30 miles to the Queens store to cash in on the bargains[3]. The American Food Marketing Institute (FMI) Identified the contribution of King Kullen as “serv(ing) as a catalyst for a new age in food retailing” and the Long Island-based grocery company is widely thought to be the first example of the modern supermarket. King Kullen’s reputation as the prototype form of supermarket (or at the very least a strong candidate for being so) rests in part on the endorsement given it by the Smithsonian Institute…FMI in 1980 with funding from the Heinz Corporation) initiated research by the Smithsonian which concluded that King Kullen met its five-point criteria for a supermarket, viz. it provided separate departments for produce; it offered self-service; it offered discount pricing; it conducted chain marketing; and it dealt in high volume quantities[4].

Under Cullen’s leadership the supermarket chain grew exponentially…8 stores by 1932 (each new store bigger than the preceding one), 17 stores by 1936 with annual sales of $6 (this despite a climate of economic depression)[5]. To match the “belt-tightening” days of the Depression and deliver the lowest possible prices, Cullen took a “no frills” approach to his King Kullen stores – facilities were simple, service was minimal. Unexpectedly though, just as he was about to expand King Kullen nationally and into franchising, Cullen died suddenly in 1936, aged only 52 [6].

Cullen’s wife and children continued King Kullen after his death. In 1961 it was listed as a public company however the family retained a controlling interest. King Kullen, after going through a static period, not changing with the times, was revamped and modernised from 1969, growing the business to a total of 55 New York stores by 1983[7].

King Kullen eventually diversified into bakeries, delicatessens, florists, pharmacies and health products, in addition to its staple of produce lines. Today it maintains a modest but healthy market position in New York, operating a chain of supermarkets (around 35 in total) in the Long Island area, concentrated in Nassau and Suffolk counties.

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❈ Walmart in groceries and food sales are the overall dominant competitor in the market but its retail outlets tend to be hypermarkets rather than supermarkets