Nice idea. What kills it for me is the line. It's not proper English. Ambient is an adjective not a noun.

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totally agree with Flurb. as a native english speaker i see so many really nice campaigns on this site which people worked very hard on, but the line is either lost in translation or simply doesn't make sense. the time spent on working out a concept and then executing it is lengthy, and for your peers to truly appreciate your work they have to understand it... so take the 48 extra hours and and send it to Flurb!

totally agree with Flurb. as a native english speaker i see so many really nice campaigns on this site which people worked very hard on, but the line is either lost in translation or simply doesn't make sense. the time spent on working out a concept and then executing it is lengthy, and for your peers to truly appreciate your work they have to understand it... so take the 48 extra hours and and send it to Flurb!

Take away the title. Would you still get it? I didn't. There are actually homes that have window bars like that, so nothing about that image said "jail" to me. Except the title. We need to either get rid of the titles or make them more generic (for example, this one could have been called "Ambient 1" or something.)

Remember, the consumer viewing audience doesn't have the advantage of seeing a title on the ad, nor should we. People rely too heavily on it. If the ad doesn't make sense without a title, it shouldn't be presented.

On this campaign I have a preference for the Sewer because it is more evident, then I find the nice idea, but, a young but all the same, I would have can be nevertheless left one or two elements in every decoration, kind as piping for sewers and can be one bed of prison for the other one, the inconvenience is that the campaign becomes more evident but it is an advantage also if we recherhce the other thing than a price !