Get Savvy With Your Online Sales | Ecommerce Websites

Groceries, clothes, a person to stand in line for you and even an acre of land on the moon…there appears to be no limit to what you can buy online today!

Do you have a friendly, easy to use eCommerce site to help boost your sales? We discuss the huge advantages of having an online store.

For a shopper, the first advantage of buying online is the ability to shop around and compare prices with everything at your fingertips. Not only can you view items from multiple stores; buying online means you also gain access to other people’s product reviews to help you make a calculated decision.

For a business owner, an online store gives you the ability to promote more items without the concern of funding the shop floor space required. Many companies now no longer exist on our high street and rely purely on their online platform.

As the opinions of others can hugely influence whether a product or service is bought, it’s a good idea to let your customers share their experiences. Add share buttons for various forms of social media to promote your site; the best part of this being that it is free! It also means people will have a positive view of your store before even clicking through to shop, increasing the chance of you converting to a sale.

A popular tool used by retailers to increase visits to their site and sales is to provide incentives to their customers. Being online, you reach a huge range of potential customers so give them a reason to visit your site and offer a voucher such as 10% off their first spend. Provide an online code and cut down on waste paper usage, saving you more unnecessary expense.

In the current economical climate, mounting costs are always a concern for a business. Online marketing strategies are highly cost effective and various reporting tools allow you to monitor your spends and adapt depending on what works best for you.

So I have an effective eCommerce site. Is there anything else I should consider?

Yes! mCommerce!

The use of mobile devices to shop online is constantly growing and you should ensure your site is responsive and ‘thumb-friendly’ to ensure you sell to your visiting customers and keep them coming back. Statistics suggest that a loyal customer is worth up to 10 times as much as their first purchase so make sure your users have an optimised, mobile-friendly experience. Learn more about having a responsive site here.

After 16 years in the marketing industry, Julian set up his own company as a one man operation. Verve is now over 11 years old and has evolved from predominantly working with print, to a full service digital agency supported by an experienced, professional team.

In his spare time, Julian can be found scaling the hills the Shropshire, often followed by 3 smaller versions of himself!