Design origin story

I found myself hungry for creative outlets in 2013 after years in coordination roles.

I uprooted and visited 205 cultural sites in 16 countries across 4 continents. Pouring my experience into digital content shared across multiple platforms, I grew a large engaged audience.

That project became a website, Museum in a Bottle, and was known as the #MuseumPilgrim project on Twitter. I developed a reputation as a skilled content creator with a bent for understanding audiences.

Research focus

I research, write and speak about the value of creative digital expression. I've created content for the National Gallery of Art in Washington DC, Powerhouse Museum in Sydney, J Paul Getty Museum in Los Angeles, Wellcome Collection UK and Museums and Galleries NSW.

In 2016, I published a book chapter based on 3 years of research into museum visitor photography practices. This research was also documented online. My interest in this area continues in partnership with Dr Kylie Budge and Jim Fishwick as we analyse a dataset of Instagram posts by museum visitors.

Career landscape

people say nice things

"Alli's key assets are her broad, user-focused view of digital practice, her excellent communication and storytelling skills, and her ability to connect theoretical concepts to real projects."

- Chad Weinard, Formerly Balboa Park Online Collaborative

"Alli's most impressive trait is how she is able to push us to be more adventurous while at the same time recognising and respecting the conservative culture of the institution."

- John Gordy, National Gallery of Art

"Alli has a real passion for analytics and data as well as a strong focus on understanding audience and user needs - a great combination in a digital creative and UX practitioner."

- Arul Baskaran, Museum of Applied Arts & Sciences

need a writer or designer?

Hire me. Are you an artist or small arts organisation with no resources to create a usable and useful website? Or not enough time for writing those blog posts, journal articles, book chapters, reports or opinion pieces?

Let me help. I can assist with website redesign, writing, editing, and research projects.