Why are icons of yesteryear failing at alarming rates? Some say that it is the introduction of Amazon and Netflix, or Millennial’s becoming more predominant consumers; others say it’s old leadership or old business models. Sure, you can easily point to those as a cause for the decline, but is that really the reason? We believe that there is a fundamental underlying reason these organizations are failing: Strategic Innovations. We wrote not too long ago about how the retail organization has become so calculator driven, and cutting as much cost as possible while completely losing sight of innovation. Looking across some of the most successful organizations today such as, Amazon, Google, Apple, Tesla and others, what they all have in common is that they are all constantly innovating and pushing the ball forward.