Quad Energy

For the first time in its history, The Double Cola Co. launched a line of beverages outside of the carbonated soft drink category. Quad Energy drinks were developed to fill a consumer need for high-quality, low-cost energy drinks, the company says. The line is available in Re-Charge, Orange Twist, Low Carb Kick, Berry Fusion and Lime Craze varieties, which were selected to appeal to men between the ages of 18 and 34. A 16-ounce can has a suggested retail price of $0.99.

Events

Learn how the craft beer segment is helping the overall U.S. beer market, how craft brewers are embracing growth opportunities, what innovations brand owners are doing to entice consumers and new on-premise alcoholic beverage sales tracking

Attendees will learn about functional beverage innovations, trends, and consumer purchase drivers, what Millennials expect from healthy beverage products and how to make and keep your brand relevant and sensory challenges in functional beverages and flavor/odor masking solutions to meet consumer expectations for great taste