Search Arbitrage Gets Forbes Attention

Forbes did an article on search arbitrage Friday featuring interviews of Jeremy Shoemaker and Michael Gray. Shoemaker said he had made $2 million over the past two years arbitraging Google.

“He (Shoemaker) estimates that around 50 people are earning more than $1 million a year from Adwords arbitrage, some making several million a month. Web marketers following the scheme agree Schoemaker’s estimates are in the ballpark,” Forbes wrote.

The story reported Shoemaker said he uses cloaking to show searchers a page of ads while the Google spider sees other content.

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.