The Tasting Panel magazine

August 2018

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28 / the tasting panel / august 2018
Movers & Shakers
Want to connect with beverage industry leaders? Tap into BevForce at
www.bevforce.com or email info@bevforce.com for more information.
CAREER CORNER
F
orceBrands is the leading recruiting and staffing firm for the beverage,
food, and beauty industries. We offer executive recruiting services,
board of director assembly, and industry-specific job boards including
BevForce—which connects global beverage companies with future leaders.
Tom Schoelkopf has been named Senior Sales Director East at California
Cider Company. He had been Sales Director Mid-Atlantic at Pabst Brewing
Company.
Ali Huleisy has been named Regional Sales Manager at Mark Anthony Crafted
Spirits. He had been Illinois Market Manager – On Premise at Infinium
Spirits, Inc.
William Kosch has been named Marketing Analyst at Campari Group. He had
been Associate Client Manager at Nielsen.
Alex Rodriguez has been named Head Brewer at Fermented Sciences Brewing.
He had been Senior Brewer at Stone Brewing.
Four Tips for Writing the Perfect Cover Letter
Recruiters and hiring managers will be the first to tell you a cover letter matters
when it comes to applying for a role. In addition to proving you've put in the
extra effort, these letters can articulately speak to your accomplishments while
effectively conveying your interest in a given position.
Read on for some writing tips that will make your candidacy stand out among
the competition.
1. SHOWCASE YOUR VALUE PROPOSITION: Your cover letter provides an
opportunity for you to go beyond your resume and showcase why your expe-
rience and skills make you the ideal candidate for a job. What can you offer
the company, and what will you be able to accomplish given your unique skill
set? If you cover these topics adequately, your cover letter should make a
solid case for your hiring.
2. MAKE EVERY WORD COUNT: The best cover letters are succinct and to the
point, so skip the fluff and make every sentence count. If a phrase or section
doesn't add value or help tell your story, nix it: You can always add the missing
details to your resume.
3. PROOFREAD: While this seems like an obvious tip, you might be surprised
to learn how many candidates submit cover letters riddled with grammatical
errors and spelling mistakes. Avoid this by having more than one pair of eyes
proofread your cover letter.
4. PERSONALIZE YOUR LETTER: This highly effective tip often gets overlooked,
especially when job searchers apply to a high number of positions in a short
time period. Remember to not only address your letter to the appropriate hiring
manager, but to tailor the letter specifically to the role and the company.