Tag Archives: Mojiva

The upcoming 2012 Presidential Election is likely to be more closely followed on mobile devices than any other in U.S. history. Voters will be keeping up with the election on their smartphones with polls and political news, as well as on social media.

But how, exactly, will smartphones figure into this election and, ultimately, who will smartphone owners be voting for?

Mashable reported on a new study from ad network Mojiva, which surveyed smartphone owners 18 and up to get answers to some of those questions.

According to Mojiva, people who use smartphones are more likely to vote for Obama on November 6. 47% of those polled said they identify themselves as Democrats, while only 28% identified themselves as Republicans.

Either way, 82% of respondents said they are planning to vote – a very high rate compared to the actual voter turnout for the past two elections which were below 60%.

In the lead-up to voting day, more Democrats than Republicans will be reading political news on their smartphones (63% vs. 59%), but more Republicans than Democrats will be researching the candidates (53% vs. 50%).

Come election day, over half of respondents said that they would be using an iPhone or an Android-powered smartphone to check results throughout the day.

But many of the respondents said they would use their phone to do even more if they could. When asked if they would use their smartphone to vote if they had the option to, 59% said they would, while a whopping 85% said they would at least consider doing so.

What about you? Do you plan on using your smartphone to follow the elections? If so, how? Let us know in the comments section.