After Tesla and Google, Apple is reportedly working on a self driving car, a media report claims.

According to the report, the Cupertino-based tech giant had submitted a letter to the National Highway Traffic Safety Administration (NHTSA), which reads that the company is “investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”

The letter comes after the federal government had released automated vehicle guidelines back then in September this year.

“Executed properly under NHTSA’s guidance, automated vehicles have the potential to greatly enhance the human experience — to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without.”

The company, reportedly has a separate organisation called 'Project Titan’ which works extensively on automotive projects.

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The Cupertino-based tech giant, in its letter, urged the NHTSA not to impose too many restrictions on new participants for testing self-driving cars. “To maximise the safety benefits of automated vehicles, encourage innovation, and promote fair competition, established manufacturers and new entrants should be treated equally,” it said.

Interestingly enough, the letter was signed by Steven Kenner, the head of product integrity who had earlier worked as global director of automotive safety at Ford.

This is not the first time we are seeing the company in the news for working on self driving cars. Earlier, it was rumoured that the company was focusing on developing software for the self driving cars instead of developing the car itself. However, the latest report say otherwise.

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