"People will stare. Make it worth their while," says the motto of innovative Norwegian eyewear label Kaibosh. As a multi-channel eyewear concept led by design above all else, Kaibosh was founded by Helge Flo and Michelle Rowley to make buying glasses more fun. Informed by a youth spent in and around the optical business, Flo felt that optical stores lacked in providing an enjoyable eyewear experience, which lead to the idea of offering an alternative. Though the pair first began working together after meeting in Paris in 2001, Kaibosh didn't come to fruition until 2013, and it wasn't until very recently that the fashion-focused brand opened its first store in Copenhagen, Denmark​​​​​​​