inBloom

Brand Identity & Product Design

A few years ago a group of American educators got together to talk about a common problem. School systems were being swamped by data—like every other sector of the economy. And like other industries, they had no idea how to respond. But unlike businesses, most schools aren’t competitors. So they looked at how they could team up to solve their problems.They created a computer system to store data in a secure, common format that gave the schools complete control over what data they collected, how it was used and with whom that data was shared. In a nod to transparency and civic responsibility, the software was open source. A non-profit organization was formed to run it, backed with $100m from the Gates and Carnegie foundations. A blue-ribbon board of directors was formed, mainly educators but also Bob Wise, a former governor from West Virginia.

And so inBloom was born. Sadly. less than two years later, the group announced it is shutting down. inBloom was meant to be a solution to the problem of data in education. And it was also a clever way to enable the use of data to improve learning and teaching.

This branding and identity assignment was a collaborative effort done with Intentional Futures. Scope includes defining a brand identity with a logo design to visualizing different components of the actual product.