The Portland Trail Blazers have revived their image and their connection with their fan base. In the 2008-09 season, the team won 54 regular-season games on the way to the first round of the NBA playoffs, where the Blazers lost to the Houston Rockets in six games. It was the Blazers' first playoff appearance since 2003.

Since summer 2008, Oregonian beat writer Jason Quick and photographer Bruce Ely have been chronicling the people and the events that are defining the Blazers' dramatic turnaround.

The series is called "Rip City Revival: An inside look at the Blazers' pursuit of a second NBA title."