Sony Ericsson today unveils the XPERIA X10, the flagship phone in a family of phones coming to market during the first half of 2010. The Sony Ericsson XPERIA X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.

Introducing signature applications like Mediascape and Timescape, the XPERIA X10 lets consumers organise everything in their phone in an intuitive way:

* Sony Ericsson Timescape manages all your communication with one person in one place. Browse through your conversations the bright way to check out your Facebook, Twitter, photos, emails, and texts all in one go

* Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere ? your phone, YouTube, PlayNow ? and presents everything for you

the flagship phone in a family of phones coming to market during the first half of 2010.Intelligence capabilities, integrated into Mediascape and Timescape, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

* Pressing the new ?infinite button? guides you through the connected world, aggregating all your interactions with one person into one view * Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.

Sony Ericsson?s open approach gives consumers maximum choice and with the XPERIA X10, users can download any application that they want direct from a wide variety of stores including PlayNow and the Android Market, co-creating an experience that is entirely unique to them.

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio - MW600. Featuring advanced Bluetooth technology and a built-in FM radio, MW600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don?t even need to take your phone with you to tune in to your favourite radio station.