About us

We are Australian parents with 3 kids, living in Byron Bay.

When we had our youngest daughter 6 years ago we found ourselves really frustrated with the eco nappies that were available. They were either really expensive or not that eco at all.

We ended up spending a small fortune on every single eco nappy brand available in Australia and to our disappointment we didn’t particularly like any of them because they were either too expensive for everyday use, or they really weren’t that green at all.

We spent evenings around our table talking about the kind of nappy we wanted to buy – truly eco-friendly, great quality, super soft and most importantly, super absorbent so perfect for day and night time use and no plastic packaging!! As much as we wanted to include many eco ingredients it had to perform really well and must be affordable too so that it was a natural decision for parents like us to move away from the conventional nappies to a nappy that could decompose much quicker.

We then spent 2.5 years researching, trialling, testing, travelling and talking to different mums, manufacturers, retailers, scientists and green organizations around the world! We even took our little bub with us on one of our research trip, traipsing around factories, and growing our knowledge and our product. After many grey hairs, and our life savings, we were super proud to launch our nappies into the Australian marketplace in December 2013, after pre-selling them for the 12 months prior to that (having sold over a 40 foot container of nappies before we even manufactured our first batch!).

Now our nappies and wipes are available in many retail outlets Australia wide, and through our online store. We are proud to say tens of thousands of Australian babies wear our nappies already! We have sold over 20 million nappies in the market, and we proudly launched our baby wipes (completely plant based with no nasties!) in early 2015, and plan to release first weeks newborn and pull ups in 2019, along with other exciting products! We are also working on global distribution as we are contacted weekly by partners in overseas countries who want to sell our nappies!

We have also won a raft of awards for our fast growth start up business, and have huge plans for our business. But none of this would be possible without our customers, so thank you to each and every one of you from the bottom of our hearts, for believing in us and knowing that there is a better way for the future health of our kids and our planet.