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How to win online auctions

This article was taken from the November issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content bysubscribing online

Desperate to bag that collectable Star Trek plate? You can play the auction system using psychology and simple tricks.

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Don't go for low

Auctions starting at zero can escalate into a bidding war that over-inflates the price. Look for auctions with a fair set reserve.