December 2019 US TV Ad Rankings

Jan 16, 2020

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.

Amazon kept the top broadcast spot during the holiday shopping season.

Progressive and Sprint joined the top cable primetime advertisers in December.

Expedia increased its NFL ad time by 3,425% in December, joining the top advertisers.

Nike, Honda, and Quicken Loans joined the top NBA advertisers.

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