This summer, on-the-rise Northern Kentucky-based Hip Hop artist Trademark Aaron released his excellent EP Act Accordingly, which included a bonus track titled "The Best," a collaboration with Cincinnati MC Easy Lantana, the RCA/Polo Grounds Music recording artist who made waves nationally last year with his single, "All Hustle, No Luck." The track about hard work and perseverance now has an accompanying music video. The clip, directed by Franco Mudey and Mark Merkhofer, had its premiere yesterday on the front page of popular video site Vevo. Trademark Aaron's next performance is part of what could very well be the best local Hip Hop show of the year, this Thursday at Over-the-Rhine’s Rhinegeist. Reflection Eternal, renowned Cincinnati-based producer/artist Hi-Tek’s collaboration with legendary MC Talib Kweli, headlines the 8 p.m. concert, marking a rare appearance by the duo. Thursday’s lineup also features Cincinnati heroes Mood, who took Cincy Hip Hop nationwide in the ’90s, Buggs Tha Rocka (who’s prepping a new album release for early December), ClockworkDJ (Mac Miller’s official DJ), Valley High, Aida Chakra and many others. Tickets for the 8 p.m. concert are $20 in advance (through cincyticket.com) or $30 at the door (if there are any tickets remaining). There are also $60 advance VIP tickets available, which include a meet-and-greet with the artists.

Cincinnati AltDancePop quartet debuts new LP via VEVO, videos

Local RCA Records recording artists Walk the Moon surprised fans today by announcing that they have teamed with video service VEVO to premiere its new, self-titled album, which hits stores this coming Tuesday. The album is being premiered as a "series of officially unofficial videos, hand-made, band-made by yours truly without a film crew or a budget." Check out the full Walk the Moon album below (in playlist form).