NRA Shuts Down NRA TV, Cuts Ties To Dana Loesch

The National Rifle Association has shut down production at NRATV. The N.R.A. on Tuesday also severed all business with its estranged advertising firm, Ackerman McQueen, which operates NRATV, the N.R.A.’s live broadcasting media arm, according to interviews and documents reviewed by The New York Times.

While NRATV may continue to air past content, its live broadcasting will end and its on-air personalities — Ackerman employees including Dana Loesch — will no longer be the public faces of the N.R.A. It remained unclear whether the N.R.A. might try to hire some of those employees, but there was no indication it was negotiating to do so.

The move comes amid a flurry of lawsuits between the N.R.A. and Ackerman, and increasing acrimony that surfaced after two prominent N.R.A. board members first criticized NRATV in an article in The Times in March.

Ostensibly created to promote the Second Amendment, the network was better known for advancing conspiracy theories and pulling stunts, such as putting “Thomas the Tank Engine” characters in KKK hoods in response to the children’s show adding a train from Africa.

The NRA and the marketing agency have been embroiled in a souring relationship marked by a lawsuit that accuses the company of attempting an “executive coup” at the gun group.

From its racism to its misogyny to its homophobia to its xenophobia, NRATV is dead because sunlight is the best disinfectant. It took years, but the @NRA is weaker than it’s ever been, and the gun safety movement is stronger than its ever been. https://t.co/LChcW8htai

WOW!!! THIS HUGE NEWS. N.R.A. Shuts Down Production of NRATV. Good riddance to this vile, disgusting, lying, gun selling bunch who are part of the culture that lead to 40,000 gun deaths per year, including my daughter Jaime. https://t.co/ZC6am5SXRS