Content Marketing

Do you know if your content marketing strategy delivers?

What can we do for you?

Content marketing is the perfect way to start building a relationship with your consumers. As a business owner, what you share with your audience builds customers and an important part of your marketing sucess. Regular communication through blogging, social media channels, newsletters, or video has to be engaging and valuable to the reader or viewer. More than that, it has to be cohesive. Your messaging through any and all channels needs to work together.

Content Marketing for Lead Generation

Every piece of marketing you do should consist of lead generation. Consider using a Call-to-Action (CTA) to get a quote, or offering gated content like discount codes or an e-book download in exchange for a reader's name and email address. Effectively gathering customer information allows you to reach out with future communication.

Blogging

There are many reasons why websites use a blog, but simply put, the blog benefits your business. Not only does it drive traffic to your website through engaging content, that traffic converts into leads. Your blog also positions you and your company as an expert and authority in your industry. Competition online is fierce and it is only getting tougher. Your customers want to get instant answers and spend less time online doing research. They are looking for one thing and one thing only, Can your company solve my problem?

When potential clients visit your page, you need to ask yourself, Does my website answer all the questions this client might have? If not, you can be sure that these potential clients will find another website that has more info, more blogs, and may never come back to yours. It's hard enough to get people to your site in the first place. Don't give them a reason to leave.

Email Marketing

Email marketing is the dump truck of the digital marketing world. It ain't sexy but it's reliable and just keeps working. While many digital marketers prefer to talk about shiny new platforms, email marketing has been around since the beginning of the internet. Well, almost.

Regardless of the start, email marketing leads clients to the finish. It is appropriate for any audience and still delivers crazy-high ROI. Combine your email list with Facebook and you can create create a custom audience and watch your numbers increase. When combined with Facebook, email openers were 22% more likely to purchase.

"I am a handyman, I fix things around people's houses. When it comes to websites and internet marketing that is something I am not good at so I approached Trevor of Smashing Pixels to help me out. When it comes to websites and internet marketing Trevor and his team at Smashing Pixels know their stuff."

Stan McCall, Ancaster Handyman

Social Media

Each year, more and more consumers are getting comfortable shopping online. Now, they want to interact with their favourite brands, too. The platforma may change, but Social Media is here to stay. This means that your business absolutely, unequivocally needs a social media plan. In todays uber online social world, those who fail to be social may see their business suffer. There is no real excuse for not having a social media presence.

SEO and Content Marketing

Arguing about SEO and Content Marketing is like the chicken and egg dilemna. We are not sure which came first, but we need the two to work together. SEO without content would be SPAM, and content without SEO would never be found. Your customers need to find your content so they can read your content.

Why Smashing Pixels?

Smashing Pixels is the perfect content marketing partner for your company if you do not want the simple status quo from the internet industry. Your website should be as unique as your business. We do not have a set range of products that are applied to all sites. Nor do we specialize in just a few service offerings. Smashing Pixels is structured differently, with a focus on relationships and success. You become our partner and together we build for success.

Having the right design agency develop your site can be the difference between lost sales and "making it rain". Make the right choice. Choose Smashing Pixels as your trusted website design agency.