Visit any college admissions office and you will see students used as a part of their key recruitment strategy. The most recognizable function of students is to serve as a campus tour guide. Three students from Rochester Institute of Technology, Emily Okey, Erin Supinka and Jacob Sachs, join the show reveal what new role they are playing at RIT as they extend the role of the campus tour guide to serve as Social Media Ambassadors.

THANK YOU TO OUR SPONSORSWELCOME TO COLLEGE, who believe it’s all in the visit and have created web and mobile applications to help institutions measure and manage their most critical recruitment tool, the college visit. With over 15,000 ratings on the Welcome to College site, check out how prospective students and parents are rating their college visit experiences. Vote for the Welcome to College Research Vehicle MARV for a Shorty Award!

ZINCH, the top college and scholarship search resource for over 4 million high school and college students. Partnering with close to one thousand colleges and universities, Zinch is helping lower the cost of recruitment by bypassing traditional search and connecting schools with high yield students with an expressed interest in them. To learn more about Zinch and their freshman, transfer, graduate, and international student recruitment opportunities email outreach@zinch.com or tweet @socialadmission.

INIGRAL, the creators of the Schools App on Facebook. Check out their webinar series about how private social networks can increase yield and retention. That happens Wednesdays at 2pm Eastern time.

SCVNGR, a Google-funded mobile game about going places, doing challenges and earning points. Check out how SCVNGR is engaging four Boston-area schools through a competition that coincides with the famous Beanpot Hockey Tournament.

[Headlines] Didn’t get to these in the broadcast. Check them out!Google Awards $340,000 in STEM Grants – These are the kinds of partnerships to keep your eye on. Provide access, off-set tuition, retain students. Win. Win. Win.