If you are receiving this for the first time, you were on my old Golfslope mailing list. I just edited that list down and imported into eliotpierce.com. I post occasionally, and when I do you will get an email. However, please feel free to unsubscribe if you don't want to receive these.

Until then, I just updated my music page to be powered by SoundCloud which includes some recent music and podcasts.

While I follow Walt Mossberg, Kara Swisher & Peter Kafka on Twitter, I am a bit old-school in that I would love a daily email from a site like Re/Code that has just the Top stories.

So I just tried to subscribe from Re/Code's web site and clicked on the Mail icon on the upper right, but was then sent down a path to provide feedback, rather than subscribe to a daily newsletter.

I clicked on the +More image and was sent in to their Social page and if I clicked on IFTTT I was sent into an email preferences page. This is the first time that I have ever seen IFTTT used as an email preferences center. (All right, you can still get their formal daily email if you sign up, but they don't make that very clear!)

IFTTT is a powerful service, but I would rather just see a daily SailThru powered email then a too-cool for school email preferences center or make it incredibly clear that one of the benefits of registration is the opportunity to receive daily email.

Over the course of the last couple of months, I began using Hubspot for the first time. While I am no means an expert on the tool, I thought that it might be useful to share some of my experiences in case they might be helpful to someone.

Hubspot bills itself as the All-in-one Inbound Marketing Software and it is a powerful tool that we used to create a landing page for Chris Crowley's new subscription newsletter based upon his best-selling book Younger Next Year.

HubSpot enabled us to import all of Chris Crowley's existing email addresses, Facebook fans, etc... so that you can now theoretically message to them based upon when and where we last communicated with them. HubSpot's interface is quite slick, but it is actually very difficult to use. HubSpot's customer service is fantastic, but it just seems that there is a HUGE opportunity here for them to make this incredibly easy to use, and currently it is not.

Unbounce on the other hand is an incredibly powerful easy-to-use landing page tool that easily integrates with email service providers like MailChimp and Constant Contact. I was able to easily create a good-looking landing page in UnBounce in less than hour and then have all email addresses sent to a new list in MailChimp. It was effortless and cheap. While I don't think that Unbounce has the breadth of features that HubSpot offers their landing page tools are far superior to Hubspot's.

I have played around with web site development for the past 15 years, but have finally found a piece of software that enables me to publish a personal web site that doesn't look like crap, enables me to easily pull in all of my online activity in to one place, and has just enough functionality to make it useful.

Squarespace

Squarespace was first mentioned to me by Tony Haile of Chartbeat almost two years ago because he thought that it might make sense to publish Golfslope on it. We ended up building Golfslope on Wordpress but with two years of hindsight, Tony was probably right.

Squarespace has been spending a ton of money marketing over the last couple of years and finally got me when hearing about it for the umpteenth time on Roman Mars' 99% Invisible. (I believe that I am paying $100 a year.)

These relatively simple requests are easy to integrate, use and customize and make it very much feel like it is my custom site.

Wordpress

Now I know that WordPress can do all of this, and that there is a huge developer community with a ton plug-ins and extensions to fit just about every need. But it seems that WordPress has spent the last ~5 years focused on becoming THE CMS of the Internet for major publishers and that it is has lost the personal web site / blog market, and perhaps also the small business owner as it has become more and more powerful and served more and more customer segments.

Rebel Mouse

While I commend the spirit of Paul Berry's social start-page Rebel Mouse, I just find it too chaotic and can't figure out if I should be using it for both reading / viewing about my social graph's activity AND using it to publish all of my social activity.

I think that Paul and his team are incredibly smart and are rolling out a ton of new features all of the time, but I am not sure what need it is filling for me, yet... I do however love the way that Lerer Ventures has used it to pull in all of their information about their portfolio companies.

I also love how if I don't do anything to it, it still updates... :-)

About.me

In stark contrast, About.me is probably the simplest way to create a personal web site, it is the least useful. I find it sort of interesting who has viewed my profile (though not as interesting as LinkedIn's), starred it, etc... but I find it incredibly annoying that I am always Signed Out of About.me and continually have to re-log in. Since About.me has been spun out of AOL, there is some interesting innovation going on there now in the Interested in Me, etc...

Conclusion

Squarespace is the perfect blend of all of them. It is powerful, but elegant. If you have not tried it, you should give it a try as it is quite fun too...

What do YOU think?

PostedOctober 28, 2013

AuthorEliot Pierce

Phil Mickelson reacts as he comes up short on the 72nd hole, tieing for second for the sixth time in a US Open.

The US Open of golf concluded yesterday at Merion's East Course and Phil Mickelson finished 2nd for a record 6th time. It really pains me to see him come so close, so many times only to fall a shot or two short.

I have been rooting for Phil since he was was the AJGA Player of the Year in 1988. Shortly thereafter Golf Digest published a profile of Phil that demonstrated him skipping a ball across a pond and hitting a lob wedge over his head and backwards. Readers wrote in and thought that it was a joke, but I was hooked and have been rooting for Phil in every tournament that he has entered for the last 25 years.

But yesterday, unfortunately, Phil lost the US Open and Justin Rose won it. While Payne Stewart made the final putt in 1999 at Pinehurst, Tiger beat him at Bethpage Black in 2002 as Phil missed key putts coming down the home stretch, and Reteif Goosen putted brilliantly at Shinnecock to steal it from him 2004, Phil blew it most spectularly on the 18th hole Winged Foot in 2006 by spraying the ball into a hospitality tent.

But Phil rebounded in 2009 at Bethpage Black only to lose to lose to Lucas Glover.

Justin Rose yesterday hit at least two clutch shots when it mattered most and interestingly neither of them hit the green. His tee shot on the 229-yard par 3 17th hole ended up pin high just off the green. Then Justin Rose's approach shot on the final hole of the US Open landed up 20 feet long on the back fringe. In both cases Justin left the ball in the perfect position to make par.

I really like Justin Rose, but I love Phil. I hope that one day Phil wins the US Open, because no man has provided more drama in that tournament over the course of my lifetime. Please keep trying Phil, I am rooting for you, and always will and I know that one day you soon you will break through.

What is sort of interesting is that when I mention this to friends of mine I realize that there are a lot of us out there. The term podcast apparently was first used in 2004 to describe subscribing to an audio feed. While media companies began experimenting with them in 2005, they seemed to be passe just a few years later.

I missed The National playing at Brooklyn's Barclay's center last Wednesday June 5th. It sounds like it was a great show, but that it was a large venue and they felt the need to perform like a touring band, with loud jamming sounds.

In contrast, I heard NPR's Tiny Desk Concert of The National playing 4 songs. I have been listening to this constantly for the last couple of days. I love the intimacy of this. If you have the time, listen to their version of Pink Rabbits tarting 9:00 minutes in.

Every couple of years, I start writing a blog but always end up stopping after a weeks. But this time, it is going to be different.

Last week I read my friend Jason Good's About Me page where he chronicled the journey that he has gone through over the course of the last three years as he has pursued being a comedian full-time. What I really admire about Jason is how he turned procrastination into perseverance and he has become one of the most authentic writers I regularly read.