The Magic of Pinch

Our goal was to make a kickass product that tastes amazing and works like a charm, but contains only what is absolutely necessary. Unlike others, we do not include 'fillers' and we are not bulking up the product with a shitload of sugar or artificial crap.

We worked with a team of food scientists (and fellow fiber lovers) to create a balanced, proprietary blend of high quality ingredients:

Ispaghula / Psyllium Husk Powder:

The magic in the mix. This ingredient has been around for centuries and used by cultures all over the world to promote digestive health.

Turmeric & Annatto:

Both of these are said to also have health benefits, and we just added a touch of these natural ingredients to get the right color.

Stevia Leaf Extract:

In order to get the subtle sweetness right without adding more sugar, we use a touch of stevia leaf extract as a natural sweetness enhancer.

Organic Cane Sugar:

We wanted something as pure as possible, so we opted for higher-end organic cane sugar instead of less expensive processed sugars. We also worked hard to minimize added sugar and now only have 3g of sugar per scoop.

Ginger Root Extract, Citric Acid, and other Natural Flavoring:

All-natural, these help give us the 'hint' of the lemon ginger flavoring. Ginger is also known for having a bunch of health benefits, too.

Read more about the incredible benefits of ispaghula / psyllium husk here, here, and here.