It took Federal Express years to realize they should change their name to FED-EX, but finally they did it....

It took McDonald's years to realize they should recognize that many of their customers referred to them as Mickey D's; eventually they embraced this name and "allowed" it in their advertising...

So how long will it take Tableau to realize that the name "Tableau Online" isn't ever going to catch on? How long before they realize it really should be (is) Tableau Cloud? Tableau, I know you don't want to do the "in" thing for the moment, but "Tableau Cloud" is actually what you're offering; and by calling it Tableau Online you're confusing your customers.

So my question is: How long will it take Tableau to realize that their new offering should be called Tableau Cloud? [I hope not years.]

Maybe they have a "Cloud" app. in the works so don't want to use it? Maybe they gave the naming responsibility to an older marketing person who used to code Unix? I think they should go old school and call it Tableau Ether, or TE for short -- not that my initials had ANYTHING to do with that idea . Or play on the name Ethernet and call it TEN, for Tableau Ether Net (the space and capitalization being necessary to differentiate it from the trademarked name Ethernet).