Menu

Category Archives: Events

We have seen over 900 view Turn Digi on April 30th and another nearly 400 view the event May 21st. In July we will be putting on a Turn Digi event featuring majority of freelance and self employed online marketing professionals.

The event will be live streamed to the “Turn Digi” YouTube channel. The talks will be streamed in 4 different videos.

After the success of Turn Digi April 30th and in light that there will not be any offline events for the rest of spring and summer at least, I am running another online marketing event on May 21st.

More than 50% of the speakers at this event run their own business and I want Turn Digi to be a platform to support them, as well as for some of those who have not spoken as much before in the online marketing industry.

The event will be live streamed to the “Turn Digi” YouTube channel. The talks will be streamed in 4 different videos, to set up this week.

11:00am BST start:

Luke Carthy – Three new data points you need to measure in Google Analytics

Health is very important and we have all seem the cancellation and postponement of conferences/events.

However those who are self employed or remote workers who depend on these types of events, cannot afford to wait until the autumn to attend at the rescheduled time.

We are already seeing stock prices plunge with the stock market and to attempt at minimising this down fall of sales and business opportunities, I am creating this free online event, “Turn Digi”.

The online event will be about : “Remote working, mental health and good well being as well as inaccessibility – plus practical online marketing tips ” Practical tips will be tips for setting up GTM, setting up Analytics, doing a tech audit, site migration, organising your time and many more.

Earlier this year, I started hearing about “imposter syndrome” and to be honest I had not come across it before. It seemed to be coming from more females than males, so I looked it up.

Imposter syndrome is a constant feeling of self doubt and insecurity and a fear of being found out to be a fraud even though that person is a high achiever. This syndrome was identified more than 30 years ago, in 1978 by psychologists Pauline Clance and Suzanne Imes. At first it was thought that this affected only women but in subsequent research it has shown that men are also affected. Due to the biological nature of women, they are more susceptible because they produce less testosterone which is the confidence hormone. What I was surprised to read was a study by Natwest that 60% of women put off starting a business due to imposter syndrome. This is terrible. One more hurdle for females to overcome.

I have been remote working off and on since 2011. I had wanted to remote work before then but I did not know what it meant.

When we were younger my dad’s job meant we moved around the world, living in 6 different countries by the time I was 13. We were lucky to experience so much at such a young age as well as visiting many other countries and cities near to where we were living. However some places I lived, I really loved and did not want to leave. Therefore as a 10 year old, I vowed to work where ever I wanted in the world. Little did I know about digital marketing or online businesses.

Since going back to working full time remote in 2015, I have a lot of tips on what we should do to help you be as productive as possible. I try and take part in online events as much as possible, Alexandra hosts her Digital Olympus that was purely online and branched out to offline as well, there was even a global work from home day last year too put together by Remote How.

Now with many people working from home due to the coronavirus, I wanted to share these tips:

Tell everyone you are working from home. Otherwise they may get you to do invisible jobs (like weeding or cleaning out the cupboards)

Get a proper desk and chair. If you cannot go and buy one, see if you can borrow one from your friends or family.

Change out of your PJs before 9am. It can be 8:58 but make sure you are in work or outdoor clothes before your official work time.

Have a lunch and your regular breaks – you could do lunch with your mom/dad – whoever is not working

Plan a proper stop time and do something away from your desk, this way you are not working into the night.

DO NOT answer the door or phone calls that would go unanswered if you were in the office away from home

DO NOT start doing cleaning jobs or getting distracted with that is on the tv

BE STRICT with yourself, ask yourself if you would act that way in the office (eg watching tv all day)

Communicate with your team. There are a lot of different channels to use, for example Slack, skype (yes skype) and mattermost.

Keep up to date with your tasks, Trello is one way to record your to-do list, asana is a good project management tool.

Have video conferences when you need to through GoToMeeting or Zoom or skype (yes still exists).

Keep to a schedule as if you were in the office.

Get up and walk around – sitting down for too long is not healthy. Your legs will not like you for it.

Make the most of your non commuting time – you may need to get super fast broadband installed.

I went to IKEA to get my desk and chair, the chair was 159 Euros but it is the best chair I have had. Plus I also bought a foot stool. If you cannot find a footstool, get a small box or small step ladder to use under your desk

Working from home is not for everyone. However, during this coronavirus it is recommended everyone stays at home and avoids going out, I recently read about Florian Reifschneider who set up this StayTheF**kAtHome campaign to encourage people to stay at home. Avoid large crowds, do not take the metro or public transport and stay safe.

Last year I started a survey about voice search and disability as I noticed when I attended conferences people were talking about voice search but no one was mentioning about how it was helping those who are disabled.

ComScore projected that 50% of all searches would be voice search by 2020, but there has been limited information about voice search helping those who may be blind/partially sighted, deaf or unable to speak clearly or use their hands.

I was fortunate to be introduced to Lily earlier this month and we are relaunching the project with updated questions about how voice search can help those who are disabled. If voice search is inaccessible then we want to ensure that something is done to ensure everyone has the opportunity to be connected to this technology.

Lily shares her thoughts on the project:

“As someone who has been disabled all my life, and have recently begun working in digital marketing, researching accessibility online and through technology is very important to me. This project is very interesting and will be used to inform leaders in voice technology where their focus should be next. By drawing attention to a key part of their audience, accessibility will hopefully become a key focus for those developing voice technologies. It is crucial to consider disabled people as part of the audience for a product and service and to understand that not all those with disabilities have the same needs, but by endeavouring to understand these needs more, it is increasingly possible to try and cater for a wide variety of people.

As a deaf person, voice technologies have been inaccessible to me, but I can see with a transcription facility, I would be able to orally ask a question and to read the response. However, it is important to note that voice technologies may never be accessible for some disabled people, but this research allows us to know where technology industries can move forward and progress to ensure all products and services are made with disabled people in mind”

As we are coming into a new “school year”, I wanted this site, SEO Jo Blogs to have more information to help those in the industry, whether it is guidance about the next career move or confirmation about a project they are working on, or just motivation if they are in a bad place right now. Therefore part of the blog will feature interviews from inspirational and motivating people. I have found that hope is something that can easily get crushed but it is the one thing that keeps people motivated. I also realised that everyone has a choice in what they do career wise, but each choice can have consequences, which can both be bad and good. Hope can sometimes be crushed when that career choice has negative consequences.

Digital Elite Day took place on Thursday June 6th and I was honored to be the MC for the Search Elite track. This year was bigger and better than ever before with 26 speakers and over 200 attendees. Below is a write up of some of the key points from the Search Elite track.

PWAs SEO: Optimising for the Future of the Web

EU Search Personality of 2018, Aleyda Solis and founder of Orainti was up first at the Search Elite track. Aleyda said that apps provided a fragmented and vertical specificities app experience. They can be expensive to develop, but we end up installing a lot of them.

Why do we install apps?

The reason is that it is easier to access apps through the home screen

Apps can use additional phone features

Mobile websites speed and usability

You need internet to access web content.

SO mobile web is also broken. BUT it is not more broken than the app one.

BrightonSEO is one of the best conferences in the UK and in Europe. It is the place to learn about news and what you should be doing in online marketing, not just SEO, but paid search, competitive analysis and social media. Read some of the takeaways from these speakers at BrightonSEO.

I am proud to be part of Digital Elite Day, the best SEO and CRO conference in 2019.

I have been involved with Search and Conversion Elite since June 2016 and have attended everyone in London. This year we have rebranded as Digital Elite and there will be practical and intensive workshops the day before the conference, which takes place on Thursday, June 6th.

There will be two tracks, one for search and one for CRO and the venue isProspero House, 241 Borough High Street, SE1 1GA. Jackie Bissell Craig Rayner and Andy Brown are the team behind Digital Elite Day and thanks to Under2, we have a brand new website.

There are more than 22 speakers on the day, including a key note from Karl Gilis and an SEO Clinic Q and A with Jono and Nick.

This is certainly one conference, you cannot afford to miss. I wrote some of the key tips and take aways from the search session last year here. I cannot wait until the Digital Elite Day, taking place June 6th this year.

The conference is for those more technically advanced both in search and CRO. You will have an all day access to the speakers and you can speak to them over lunch and breakfast. There were some healthy and sweet options last year and we will have a varied menu in June as well. We expect there to be just under 300 attendees, this is the right size to network with everyone. Doors open at 8am and we will have drinks until 7:00pm. Attendees will also have unlimited beer, wine and soft drinks as well as swag bag including t-shirt on arrival.

Register for your ticket today. Search London is a media partner of Digital Elite so contact me for a special discount.