Jock Hedblade

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About Me

WLS-AM 890 | Chicago, IL
Executive Producer - The Roe Conn & Richard Roeper Show (2008-Present)
Oversee and run Chicago’s top-rated daily, 4-hour live program
Secure booking of all on-air guests, including celebrities, experts, politicians, and news makers (list of
guests available upon request)
Create show rundown and content
Generate, prioritize and edit daily fact sheets and news items
Populate daily digital content to the show blog and podcasting
Write and record daily promos
Hands-on knowledge of Cool Edit and Adobe Audition
Remain abreast of and highly attuned to news and entertainment trends
Since 2009, the program has been a consistent ratings winner

WYMS- FM 88-Nine www.RadioMilwaukee.org | Milwaukee, WI
Mid-Day Host, Music Consultant (2007-2008)
Mid-Day weekend music show host for unique blend of Triple A / Progressive and Urban format
Music consultant for station, working directly with the Music Director and Acting Program Director

Flibberty Jib: The Life & Times of Ken Nordine | Chicago, IL
Executive Producer, Writer, Director (2008-Present)
Overseeing all aspects of feature-length documentary film chronicling the life and work of broadcasting
legend and Word Jazz cult icon Ken Nordine
Booked and conducted 35+ interviews including Lou Reed,, Mike Wallace, Laurie Anderson, Tom
Waits, Tim Kazurinsky, Harry Shearer, and members of The Grateful Dead.

Floored | Chicago, IL
Associate Producer (2006-2007)
Responsible for booking interview subjects for feature-length documentary film profiling the men and
women who trade in “the pits” of Chicago’s Board of Trade and Mercantile Exchange

WriteBrain Media, Inc | Carpentersville, IL
Media Trainer / Publicist (2006-2008)
Applied extensive, hands-on knowledge of the media world in preparing and grooming clients, politicians, authors, etc. for radio, television and print interviews
Directed and produced Web promo videos for Illinois Congressional candidate
Booked clients on local and national television, radio and print media

WEBX- FM | Champaign, IL
Midday Host, Music Director, Program Director (1995-1997)
Achieved Arbitron ratings for the first time in the frequency’s 25-year history within the first 6 months of
programming
Developed plan and oversaw execution of flipping station music format from Country to Triple A /
Progressive
Provided senior management and control of all broadcast content for one of the nation’s pioneers of real-time Internet audio
Booked and produced over 100 on-air live performances by artists such as Barenaked Ladies, They Might
Be Giants, Cake, and Old 97’s.
Developed imaging, promotion tools, and campaigns including Internet promotions and special events
coordination
Supported sales and production departments including extensive use of digital and analog
editing tools, and copy writing
Generated playlists and maintained music database with Powergold scheduling software

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