Speaker: Kevin Brucato

Company: Prudential

Position: VP, Creative Operations

Kevin is VP, Creative Operations for Prudential Brand Marketing & Advertising and Global Communications. He began his 25-plus years of experience at Bozell Advertising where he later went on to serve as a creative operations executive for other leading New York agencies. Kevin is driven by a passion for excellence. He takes pride in helping creative operations evolve and avoid the pitfalls that cause destruction, and he focuses on making the impossible, possible. He appreciates the complexity that creativity requires, provides clarity so that organizations can see clearly, and simply put, figures out the best way to get work done.

Currently at Prudential, Kevin oversees a wide range of services for Brand Marketing, Advertising and Communications. This includes fiscal responsibility, business process and workflow, technology, creative production, integrated project management and media operations. He also has a broad base of enterprise infrastructure management experience across IT, legal, information security and vendor governance. A self-described troubleshooter, Kevin designs customized creative solutions to achieve optimal operational efficiency and translates complex issues into clear solutions. Kevin holds a BA in psychology from Binghamton University. When he’s not tackling the latest operational challenges, he can be found on the golf course or relaxing with his family.