How to End the Cold Calling Game of Chasing a

Our thoughts are always at the basis of our behaviors. If our thoughts are fixed on the goal of making a sale, then were not really being forthright. Were not focused on the conversation or the truth of a situation. Were chasing people — or at least chasing the sale.

Here are 5 important steps to help end the “chasing game” in our cold calling efforts.

1.
Avoid reading from a script

Life is not a script, nor are normal conversations. When we read from a script, were not being natural. Were playing a role. And that means were chasing a sale rather than enjoying an opportunity to meet someone new and find out if we can help them.

Allowing a conversation to naturally flow helps you enter into a dialogue based on trust, which lets your potential clients real issues emerge.

Formal scripts, on the other hand, dont give you the freedom to take conversations in the direction they may naturally want to go. And this feels stilted and awkward.

If you begin to view your cold calls as conversations or dialogues,...

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