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In 2016alcoholic drinks performed well thanks to renewed interest in the category. Despite the longstanding financial crisis and reduced disposable incomes, Italians still like to have a drink as a small treat or when socialising with friends. Consumers increasingly favoured higher quality products within alcoholic drinks. The retail channel was the best performer, while the foodservice channel continued to suffer as consumers limited their spending and tended to consume alcoholic drinks at home.Alcoholic Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Alcoholic Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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