Reebok Hockey and Lids Give Fans the Chance to Score Tickets to the 2017 Bridgestone NHL Winter Classic® on Jan. 2 in St. Louis

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By Using #BornInTheColdContest, Fans Can Win Tickets to One of the
NHL’s Pre-Eminent Events

NEW YORK–(BUSINESS WIRE)–Reebok Hockey and retail partner Lids today unveiled a contest that will
send two lucky fans to the 2017 Bridgestone NHL Winter Classic® outdoor
game between the Chicago Blackhawks® and the St. Louis Blues® at Busch
Stadium in St. Louis, on January 2nd.

Fans will be encouraged to show how proud they are to be “Born in the
Cold” by illustrating ways they play and celebrate hockey amid freezing
and sub-freezing temperatures. Between Friday, December 9th
and Sunday, December 18th, those interested in participating
must tag @Lids or @Lids4Hats and use the hashtag #BorninTheColdContest
and upload a photo or video to Twitter or Instagram. Fans also may
manually upload photos and videos to www.borninthecold.com
to enter. Winners will be selected and announced on Monday, December 19th.

One grand-prize winner will receive two tickets to the 2017 Bridgestone
NHL Winter Classic®. A second grand-prize winner will receive two
tickets to the 2017 NHL Winter Classic® Alumni Game. One runner-up will
win an NHL Winter Classic® prize pack stuffed with Reebok gear and a
$100 Lids gift card.

“We know that hockey fans are passionate and love to be a part of iconic
NHL events,” said Keith Leach, Director, NHL Licensed Apparel at adidas
Group. “The NHL Winter Classic® is an extraordinary experience and Lids
and Reebok would love to treat lucky fans to enjoy it.”

No purchase necessary. For Official Rules and contest details, please go
to Lids.com.
Neither grand-prize winner nor the first runner-up will receive
compensation for travel or accommodation.

Reebok Hockey provides fans and athletes with a full suite of apparel
products. These include officially-licensed NHL team jerseys, warm up
suits, T-shirts, sweatshirts, and the premium quality Center Ice
Collection, which all NHL players, coaches and trainers wear for maximum
performance and durability on and off-the-ice. The Reebok NHL Winter
Classic® collection will be available for purchase at select retail
locations in Chicago and St. Louis, on Lids.com, and throughout Busch
Stadium.

The 2017 Bridgestone NHL Winter Classic® will be televised live on NBC
in the U.S. and on Sportsnet and TVA Sports in Canada at 1 p.m. ET/12
noon CT. For NHL Winter Classic® news and exclusive content, fans should
follow the official hashtag NHL#WinterClassic.

About Reebok Hockey

As the Authentic Outfitter for NHL products worn by all teams and
players on the ice and in the locker room, Reebok Hockey is the
overwhelming choice for the world’s best. Reebok Hockey works closely
with athletes and listens to consumers to ensure feedback is
incorporated into each and every product. This process has allowed
Reebok Hockey to remain at the forefront of apparel performance
innovation.