December 2008

December 31, 2008

All I gotta say is be safe and watch your back. 2009 will no doubt be challenging and unlike any year before it. Keep making shit happen and do what you gotta do to keep your head above water. Nobody's gonna hand you a golden ticket. Stay creative and stay focused. By now developing your domains should be a no brainer. If you're cash strong be on the look out for last in a lifetime deals on quality domain names. People are folding their hand left and right. Days like these made Frank Schilling. (*Hint: dotmobi)

December 01, 2008

The telephone is an amazing tool, but who wants to 'interrupt' anyone these days? Be honest, we live in an "ask permission first" world, and the last thing that people respond to are crafted messages from companies or people that they don't know.

One would be wise to better utilize the many wonders of the social web to form meaningful relationships (or threads) between yourself and the people on your 'to contact' list. These "trust-lines" can assist in establishing authentic connections into the potential buyer's immediate attention realm. There's nothing like calling or e-mailing someone that you share acquaintances with. I'm certainly more apt to devote my attention to you if I know who you know, or if I'm following you on twitter.

These are the areas I'm focusing on:

1. Cultivate social development. - This means connecting with end users in a more meaningful manner. By sharing your authentic self you automatically turn a light on inside of other people. Keep your pitch REAL and end-users will flock to you. If they believe what they see then they will become megaphones for your message and brand identity. How do you think Barack Obama got elected?2. Carry a spirit of optimism. - Teach people about the many values of owning a targeted domain name. Energize them with knowledge about how the web works and how they can, if properly utilized, drive prospective buyers from all over the world to their specific products or services. People want to be involved with the extraordinary. They want to be part of the change, not stuck in a rut. Most people are stuck. Stuck in dead end jobs, not doing what they love to do. Stuck in debt. Stuck in fear. By sharing and teaching what you know with others, you are empowering them and helping them to walk though all those imaginary walls that they've built for themselves.

3. Provide personalized services. - Clients/people want to know that they are truly important. By using authentic forms of caring to show them that they are in fact special to you, you will be able to embed yourself deeper into their hearts. This equals more meanginful, longer-termed relationships. By freely offerring one on one, 'after the sale' consulting with the buyer, you are extending your brand into the places in the buyer's brain that they store their family emotions. Just ask yourself how you feel when you buy something online for the first time and the seller actually makes it a point to stay in touch with you after the sell is over just to make sure everything is working properly. This kind of service is rare but really should be the norm. A few solid connections is sometimes all it really takes to run a successful business, and the way to get those connections is to actually give a shit about the person after the deal is done.

The web is a far reaching, deep seeding, and wide opening experience. The more you study and interact with it, the better you know it. Your experiences should be dripping from your interactions with potential end users. Energize them! Prove yourself, by being transparent and accessible. START A BLOG. Be a leader by leading yourself.

OK, that's enough blogging for today.. By the way this post began as a comment that I was typing in response to a NameCake.com blog post. I always enjoy reading James' writing.