#92 Communicate Why Your Work is Worth Paying For

A few weeks back, before I headed out on my Bay Area road trip, I asked my email list a question:

What challenges do you have when it comes to clearly communicating your niche, offer or messaging?

As I plan out my upcoming challenge and start pre-enrolling for the next round of Get Clear, Get Clients, the answers I received have been on my mind.

One of the most common responses that came back went something like this:

The challenge I face is getting the client to understand the importance and the benefits of the work I do. I try to explain it in a clear and easy way, but it still doesn’t seem like people are getting it. It’s either that, or they just aren’t interested.

In this episode, you’ll discover a seemingly simple but powerful shift in how you talk about your business so the right people understand why it’s worth paying for.

Announcements:

Get Clear, Get Clients, my signature group program, is enrolling early bird spots! This is for you if you’re ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful. Together we’ll build your marketing & messaging foundation that lets you attract clients instead of constantly chasing them.

I have two openings for my VIP Messaging Package. This is my private coaching experience to generate clarity on what you do, who you help, and why it matters, hone it into your marketing messaging, and implement it in the real world so you can attract your people and scale your business.

Hi! I’M ADRIA DECORTE, M.S., Clarity Coach

Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches uncover the next evolution of their brand message so they can use their voice and share their truth to change lives.

READY TO CLAIM WHAT YOU WANT TO BE KNOWN FOR?

Sign up here to get access to the FREE Message Clarity Kit: a 5-step roadmap to uncover your true message.