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This article rethinks the presumed translatability of World Health Organization’s (WHO) health promotion models for use within particular national institutional contexts, and explores the unintended consequences of their global export. Specifically, it focuses on the adoption by the Thai military government (2006-2008) of the “Health in All Policies (HiAP)” initiative, the push by the WHO to see negative health outcomes as natural limits to sustainable expansion of political and economic interests.

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The AsiaPortal is a Nordic information portal for researchers, students, government officers and journalists with an interest in Asia. Its content is primarily based in the Social Sciences and Humanities. It is a collaborative endeavor between the 26 universities and research institutions in the Nordic NIAS Council and NIAS/NIAS LINC.