How to Strengthen Your Online Video Brand with the Primal Code [Creator's Tip #58]: In this week’s Creator’s Tip...

We’re going to talk in the context of my personal vlog channel, which is YouTube.com/godrox. That’s linked up below, and it’s just my family. We’re vlogging, just sharing our life stories together. Just whatever’s happening, this is what we shoot and share it with you guys. And so when I started thinking about primal branding in the context of these vlogs, I was thinking of the creation story. People who have been with us from the very beginning, they know our creation story because they were with us when I started back in 2006. But people who are jumping in later, I thought, it’s like jumping in the middle of a TV series and knowing none of the characters, what any of them stood for. So I thought it would be really important to create a creation story video. And so what I did is I made a one-minute animated video.