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Mobile Apps and all about it; necessity and benefits of mobile apps

August 8, 2016

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A mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.

Mobile apps are designed with consideration for the demands and constraints of the devices and also to take advantage of any specialized capabilities they have. A gaming app, for example, might take advantage of the iPhone’s accelerometer.

A mobile app presence is an extension of your brand. A recent study by Sitecore and Vanson Bourne found that 97% of mobile marketers believe a good mobile experience impacts customer loyalty, but 41% have no mobile marketing strategy or have yet to implement an existing plan. As consumer expectations soar, it is no longer acceptable to leave the mobile channel out of your marketing discussions. If you’re not using mobile as a means to manage your brand’s reputation, there is a gaping hole in your strategy.

If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

The rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.

Mobility is a reality of today’s business environment. Mobile apps are now integral part of almost every business, irrespective of their size and industry. While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app.

Here are reasons why you should develop a mobile app for your business:

1.Apps as a Promotional Tool: While a Website is a vital tool for you to promote your products and services and acts as a one-stop shop for your users, the number of mobile users is ever-increasing. Most of these mobile users also access the Internet on their smartphones and other mobile devices. Today, everything including commerce, trading and payment is handled on mobile. That being the case, mobile apps have proved to be the very future of computing. Developing a mobile app and promoting it among your users is hence extremely beneficial to further your business.

2. Earning with Your App: Many small industries try to avoid developing apps for their business, as they fear that the costs of app development would far exceed their budget. While it is true that mobile app development can turn out to be an expensive affair, it does not always need to be the case. Going in for a basic app, avoiding the unnecessary extra frills, will bring down your costs. You can also reduce the costs by planning your app well in advance of the actual process of development; designing your own logo, images and app content. Once the ground work is ready, you can hire a professional app developer to create your app.
Once your app has been developed, you can think of making money on it by using the various app monetizing techniques available to you, such as in-app advertising and soon.

3. Reaching Many More Customers: Developing an app for your business helps you reach many more customers, than with a traditional Website. Mobile search has become very popular today, especially with the younger audience. While your current customers could spread the word by talking about you to their friends, new users could find you via a generic search. Additionally, integrating major social networks with your app furthers the scope and reach of your business.

4. Showcasing Your Products and Services: You can use your app as a tool to showcase your products and services. Users visiting your app would then have instant, one-stop access to you. You can keep updating your app, to feature different new products every once in a way. Offering users interesting offers and discounts encourages them to visit you more often and spread the good word as well.

5. Partnering with Other Services: Getting into partnerships with other similar companies helps you piggyback on their success, thereby bringing more customers for you. You could chalk out a list of other companies locally and team up with them to form a sort of mobile ad exchange program among yourselves. This proves to be beneficial to both companies involved, leading to mutual benefit and increased profits.

With the mobile industry booming like it is right now, it is most advisable for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, embracing this technology is guaranteed to produce the right results for your business.

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