Established in 2005 Erdem Moralioglu's eponymous ready to wear label is cherished by the fashion world. Since his entry into the fashion sphere the Royal College of Art trained designer, who was awarded the British Fashion Council fund in 2010, has made a name for himself as a creator of dark and mysterious designs which embody the feminine mystique to a tee.

For Spring / Summer 2015 Erdem showed a magnificent collection which drew inspiration from botanical artist Marianne North. Floor length dresses were created from foilage prints whilst edgy tweed was worked into immaculately cut day dresses. There were also textured midi skirts and short dresses covered in feathers. It was a veritable treat in which the sinister elements of the natural world were worked into the most modern of platforms.

In spite of Erdem's success there has been a label shaped hole in London's retail scene (though of course fans of the brand have been able to buy Erdem from stockists such as Browns since the label's debut).

This summer the label will finally open a temple within which followers of the brand can worship. Culture Whisper is highly excited by the new Erdem shop opening, for there is nothing more enjoyable than visiting a well curated boutique and appreciating, perhaps even purchasing, these masterful creations in their rightful setting.

Of the new shop opening in London, Erdem said: "I'm so thrilled to be opening my first store. London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it's such an exciting first step."

A little more...

What the critics say

The Telegraph

Style.com

Victorian propriety was beautifully embodied in a high-necked, mid-calf apron dress in virginal broderie anglaise. With another, more casual, it was almost as though a crocheted tablecloth had been wrapped and tacked down one side. There were dresses where lush greenery was gorgeously tamed in long, lustrous gowns.