Spike’s background includes business development and contributing strategic development – from insight to creative execution – of word of mouth movements and social media for companies including USAA, AT&T, General Motors, Chevy, BMW, Dagger Kayaks, Fiskars Brands, Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement) and Best Buy.

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media?