Blueair, a World Leader in Air Purifying Solutions with acclaimed filtration technologies and design, unveiled a new Classic purifier series, featuring WiFi-enabled Cloud connectivity. Blueair’s new smart purifiers deliver a 20 percent boost in clean air delivery, a sleeker profile and quieter performance and raise the bar further for the India’s air purifying industry.

“The Blueair Classic family is a torchbearer for our mission to ensure people everywhere breathe cleaner air in an urbanizing world where it’s in short supply,” said Bengt Rittri, Blueair Founder and CEO. “Our Classic line has set the gold standard for air purifiers, a 20-year best-seller, now packing more clean air power into an updated, connected device.”

The new units include the connected Blueair Classic 280i, 480i and 680i. All three models are newly equipped with Blueair’s built-in clean air intelligence technology that integrates seamless WiFi with the standalone Blueair Aware air monitor to help consumers better understand what is polluting their indoor air and to ensure they speedily remove the contaminants.

The Blueair Classic also offers an improved clean air delivery rate (CADR), filtering 20 percent more air on the faster speed setting and a substantially lower noise level and power consumption thanks to improved fan technology. Aesthetically, units are sleeker with a slightly more rounded appearance, have a brighter white finish, and tout an improved user interface hidden by a narrow display flap on the unit’s front.

“October is typically a time of the year when the air quality begins to worsen again in major cities after the monsoon season, which is significant because indoor air can be more polluted than outdoor air,” said Girish Bapat, Blueair Director, West and South Asia Region. "Blueair Classic purifiers can ease the seasonal transition and remove the pollutants and irritants building up in our homes and workspaces – everything from allergens like pollen to harmful VOCs given off by paints, building products and scented candles."

The connectivity feature of the Blueair Classic is an added benefit, allowing users to control the purifier through their smart phone or Apple Watch. When linked to the Blueair Friend app and Blueair Aware, consumers can monitor the exact contents of their indoor air and adjust purifier settings remotely.

The new Blueair Classic Family is now available for purchase in India, with prices starting at INR 55,000. For more information, please visit: www.blueair.com/in