On top of the 14 new or improved SmartGames, my colleagues and I also worked on a complete new line look for the packaging. We tried to solve a few issues of the old packaging style:

• Most boxes now have a closed packaging without a window. This reduces the number of plastic blisters. If possible, we used a cardboard insert to keep the different parts in place. This should solve the number one complaint some customers had: an easy way to store the puzzle game after use inside the cardboard box. And it’s also better for the environment.

• The compact games now also come in packaging that can be reused.

• We used more images on different sides of the packaging so that you get a better idea of what to expect inside, before you buy the product.

•All packagings have now a more uniform look, so that customers can easily find SmartGames in a shop. All boxes have the same height of 240 mm, but a different width. This depends on the kind of SmartGame. Preschool games are 290 mm, classic games 240 (like the old ones) and compact games are 170 mm. This way all boxes line up nicely on the shelves in shops or at home.

•We also updated the logo (see top of page). It’s more simplified now and includes 5 level colors.

At this moment the new look is used for the preschool games, the bigger classic puzzles and the compact games. In 2017 we will also update the look of the packaging of the IQ-puzzles and magnetic travel games.

The new boxes should start to show up in the stores during the second half of 2016:

•new 2016/ 2017: these are completely new games

•new version: older concepts, but with new design and/or challenges

•updated: Existing product, but with extra challenges

update 2017: I also added the novelties Temple Connection, Jump In’ and IQ-Focus and the new packagings for the IQ-puzzles and the magnetic travel games.