Challenges and Solutions for Reaching the Inbox

Most email marketers aren’t aware that 20% of their legitimate email never reaches the inbox of their subscribers, and that 20% ends up in the spam folder or being blocked. Unfortunately the answer as to why this is happening isn’t always cut and dry, and thanks to spammers trying to game the system, the rules are always changing. From reputation to the prioritized inbox, find out how ISPs are delivering your mail to your subscribers. In this webinar, you will learn:

•What criteria ISPs and email providers look at to determine if your mail is sent to the inbox, spam folder or blocked.
•Trends that ISPs are adopting to prioritize your messages in the inbox
•How ISPs and email providers are using subscriber engagement metrics in their spam filtering decisions
•5 solutions to optimize your inbox placement

Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Cath Hackett,a veteran of channel and Gary Morris, CEO and Founder at Successful Channels Inc will discuss their portal best practices. From resources they share to results they have achieved, they will be discussing and answering those all-important questions

Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.

Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.

Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.

Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent

Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.

Without a doubt there is a level of uncertainly brewing for 2017 on international trade for UK businesses.

With Brexit approaching and the suggested abolishment of international trade agreements with the US from the new President Elec, now is the time to plan strategically and future proof your international sales.

A systematic approach to aligning corporate objectives with customer needs, and indeed expectations is essential.

Now is the time to give clear indicators to stakeholders that your commitment to your customers is at the core of your business function.

It has never been more important to engage with customers and secure their loyalty.

The demand for Digital Marketers is growing rapidly, so it’s important your digital skills are developed and recognised. Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and skills to position yourself as a leading Digital Marketer in 2017.

Are you ready for the changes required in your organisation to achieve your digital transformation programme? This webinar will ensure you don’t overlook change management; it will help you plan a bullet-proof change programme, building on your existing approaches.

Marketers are constantly told that data is going to significantly change their working lives. But give a marketer a pile of data and many won’t be able to make heads or tails of it. With the Internet of Things, smart cities and other connected tech beginning to hit the mainstream, it is clear that big data isn’t going to go away anytime soon and it is only going to get even bigger in 2017.

This talk will focus on upcoming technological developments, what these mean for marketers and how marketers can use the data this technology will collect to finally become data-driven in 2017.

David Bowen, Director of Product Management Episerver and Joey Moore, Product Director, Peerius, an Episerver Company

In this webinar, David and Joey will discuss how you can engage individual users along the customer journey by harnessing clever technology to:

• Be timely and present personalised information to users at the right time and stage
• Promote unique content across different touch points to individualise the user experience
• Scale your personalisation effort with trigger based offers to win back or move customers along the journey
• Ultimately increase your website conversion rates and sales revenue

They will take you through real-life B2B & B2C examples and show you how to overcome challenges marketers face around content personalisation.

There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.

In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.

In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?

Everyone is on Facebook, right? Wrong. Every day, there are new social media platforms launching and diluting the impact each social media platform has. And while we’re in the era of social media dominance, there’s still a large population that falls under “non-social savvy.” Believe it or not.

This session will help us understand today’s social media landscape and help brands and marketers discover what the right platforms are for their audience. It will also dig into key marketing tools and metrics that help engage and attract the target customer and dial into why having a responsive process is critical for brand visibility, integrity, and equity.

99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.

In this webinar you will learn:
- Where are you going wrong with Social Media Marketing?
- Things you can do to fix and super-charge your social media campaigns.
- Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.

Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.

Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it?
You have a profile and company page, but for some reason you see no results. Why?

This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products.

Learn how to:
• Have a LinkedIn profile that helps you find that new job, grow your career, and attract new business.
• Make your LinkedIn Company page a real asset and use it to drive traffic to your website via advertising and then convert via retargeting.
• Write InMails that get responses.
• Position yourself as a thought leader so you don’t have to sell but can be a trusted advisor.

In addition, you’ll gain insights into LinkedIn’s demographics around the world and the future vision for LinkedIn as part of Microsoft.

“In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”

Social media constantly evolves and demands that practitioners upskill to keep pace with change. Join this webinar, led by the DMA’s Social Media Council, and add to your skillset with a bit of help from the experts.

Revealed! The 10 biggest mistakes companies and organisations make when commissioning and creating online video. Paul Hurley, MD of Handface Productions has made videos for small and medium businesses as well as blue chip clients, and has written a book on the subject (Viral: The Social Video Handbook).

He'll reveal the mistakes he sees companies making again and again which prevent their videos from being truly effective. Topics will include:

The Number 1 mistake companies make at the first stage of making a video
How to avoid having a 'lonely' YouTube channel
Strategy tips to ensure your video succeeds