Listen: Revolutionizing the Customer Retail Experience with Ed King and James Yancey

From MarketScale’s retail strategy podcast… On today’s podcast, we get to chat with Ed King from HighStreet Collective and James Yancey from Cloudtags. We discuss the radical redefinition of the retailer/customer relationship, the way that this changes the design aspect, and how customer input can now inform the retail experience for both sides of the…

Mar14

Can The Toys ‘R’ Us Troubles Teach Valuable Lessons To Other Retailers?

Excerpt from Retail Touchpoints article featuring Laura Davis-Taylor: Some industry experts point to a store experience at Toys ‘R’ Us that wasn’t keeping up with the trend toward experiential retail. “As a shopper and the mother of a 10-year-old, I can say that visiting a Toys ‘R’ Us wasn’t fun,” said Laura Davis-Taylor, Co-Founder, HighStreet…

Mar13

How to Break Through the Dogma and Embrace the New Retail Reality

The short-sighted strategy rarely works in life. In the case of brick-and-mortar retail, the ability to look long-term may very well make the difference between surviving and not surviving. A successful long-term vision also requires a certain amount of risk. It means being assertive yet thoughtful, and signaling a sea-change from the top down in…

Mar06

Pivot Your Pitch to Win with Customer Experience Solutions

The idea that “Retail isn’t dead, it needs a revival” is both affecting and true. With brick and mortar accounting for more than 90 percent of retail sales in Q4 2017, it’s clear that there is plenty of opportunity for these businesses to thrive and not just fade away. The challenges brick and mortar face…

Feb28

The Emerging Engagement Toolbox for the Customer Experience

The upcoming Digital Experience (DX) Forum will be one of the more comprehensive educational experiences offered at the Digital Signage Expo this year. This is in large part due to its lineup of dynamic speakers and panels that offer insider knowledge to attendees seeking to stay on top of rapidly evolving trends and technologies for…

Feb07

Customer Experience Inspiration from Retail’s 4 Ways Forward

Retailers are no longer in the “sell stuff” business. Just like theaters are no longer in the “show movies” business, and restaurants are no longer in the “feed people” business. Selling stuff, showing movies and feeding people used to be enough to draw the masses. Thanks to the advent of ultra-accessible technologies, and a constant…

LDT excerpt: “We must start to think of our stores as a ‘3D website.’ All of those amazing data points and shopper insights are now available to discover in-store and deliver omnichannel analytics in spades. When that happens, we have one clear view of the journeys our shoppers make, and we can more contextually understand…

Feb06

sixteen:nine podcast: Retail, Digital and the Dawn of a New Consultancy

In this podcast with Dave Haynes, founder of sixteen:nine, Laura talks about the challenge in retail in the age of Amazon, and how getting people in stores and prompting them to buy stuff is not solved alone by sticking in screens or other kinds of tech. If you sell to or work in retail, you’ll…

Sep25

Say It Isn’t So: Pirch Closes Majority Of Showrooms

Pirch, an upscale appliance and kitchen retailer that was hailed as an avatar of experiential retail, recently announced it would be closing most of its stores as it seeks to overhaul its operations. Joe Hasenzahl, Principal Consultant for Retail Technology Strategy at The HighStreet Collective, provided this exclusive analysis of the Pirch phenomenon, as well as its…

Aug18

On-Demand Webinar: Automagical Experiences: How to Choose the Right In-Store Technology While Not Sacrificing the Human Experience

People always have, and always will, crave love, beauty, ease, wonder and the power of connection. In this webinar, viewers will learn what it takes to light up the shopper brain by integrating digital into their stores, creating an engaging, memorable experience shoppers crave.