PromaxBDA The Conference 2017 Main Titles

The Hero’s Journey

I directed the Main Titles for PromaxBDA The Conference while I was working as a Creative Director at Superestudio.

Each one of the PromaxBDA community members have a key role in the industry and our project developments usually feel like epic tasks. For The Conference 2017 opening video we made an analogy with the Hero's Journey theory of Joseph Campbell and played with its cyclic structure, between the known and the unknown.