what is magento?

Magento is a leading enterprise-class eCommerce platform, empowering over 200,000 online retailers to date and chosen by 1 of every 4 online businesses.

Offering powerful and flexible features Magento’s intuitive administration interface provides advanced marketing, search engine optimisation SEO and catalogue-management tools to control the look, content and functionality of every retailer’s unique business requirements.

Designed to be completely scalable and offering optimal performance, Magento Enterprise Edition provides a package of exclusive features both in the backend and frontend to optimise marketing and analytical techniques and improve administration options. All of which dramatically increase the shopping experience of your customers.

What a Magento Solution Specialist Can Bring to Your Next E-commerce Project

The complexity associated with building an E-commerce channel has grown exponentially over the past several years. No longer is a simple product catalog and checkout page sufficient; creating a successful online commerce channel requires coordination between any number of goals. Companies are looking towards ecommerce to boost sales, increase brand awareness, integrate with back-office systems, function on multiple devices, accommodate international purchasing, and more.

In response to the growing need for solution partners with a blend of ecommerce know-how, strategic business understanding, and platform expertise, Magento has developed a certification program to identify specialists with the unique skill set required to solve complex business problems.

The Magento Solution Specialist is an expert user of the platform able to take stock of the most pressing business objectives and prioritize solutions in line with Magento features and functionality. Liz Duggan, Business Solutions Manager at Gorilla, has extensive experience with the Magento platform and sits on the Certification Advisory Board. Duggan explains that the certification, launched in May at the 2014 Magento Imagine Conference, “takes stock of a more universal and fluid skill set than developer certification, which is fairly black and white, by presenting scenarios and business requirements to be aligned with native Magento functionality.”

Solution Specialists are able to contribute to the Gorilla Discovery and Development process by effectively and strategically aligning Magento functionality with business goals to avoid unnecessary customization and add value to every client’s bottom line. While this new Magento accreditation has only existed for a few months, four Gorillas have already become certified. Certification is a requirement for all our Business Solutions Analysts, and is also being rolled out across functional teams, to ensure that each client engagement is supported by a balanced team of Magento experts.