How to sell at conventions

We can across this post and thought that it would be good to share this for you small press or anyone new and thinking booking a a table at a convention. The article was written by Richy K. Chandler and isaptly entitled:

Book your table as soon as possible. These events are often booked out months before showtime.Plan ahead what stock you will need. Allow yourself enough weeks / months to complete new products and promotional material and to get them printed. (Printers often get busy near to big shows).
Nearer the time, make sure you know you’ve got your travel plans / journey time sussed.

2. MAKE A CHECK LIST

What you need to prepare / take?
It might be a little bit like this…

Stock to sell

Display stands

Promotional banners

Table cloth(s)

Price labels

Posher Business cards to give to prospective clients (also having a portfolio handy might be good)

Save a copy of your list of product prices, to tweak and print out at every show. Then make a note every time you sell something.Record how much money you have at the start of each day (whether you’re keeping it in a tin, wallet, cash box or Lilo & Stitch purse) and check that everything tallies up at the end of the day.
Before the show, make a note of how many of each product you have brought with you (so you can check if any have gone missing at the end). Note down all that you sell (and swap)!
Make sure the list is easy to read and understandable. Then if you have to leave your table, a helpful neighbour will have no problems understanding it and selling things on your behalf.

Disclaimer

All information on this website remains the sole opinion of the author. Any images used on this site that are not our own will be subject to the copyright of the individual owner.
Convention listings are provided as a guide to help you plan your year, we ask all users to check with the respective organisers before booking. We will not be held responsible for any errors or omissions in the listings.

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