Are you looking to take your healthcare trade show program to a new level this year? Listen to 10 industry insiders in this Best-In-Show episode. Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade show exhibit leaders and associations.

10 Experts Share Trade Show Marketing Ideas

‘Why’ Healthcare Exhibiting: “It’s one of those industries, where even though people are with companies that are bought and sold, often times you’ll find people at a new company or sometimes on the other side of the fence. So maybe you are on the exhibit company side, and now you become one of the exhibitors. It is interesting how people try to stay in this industry any way they can.”

How Associations Use Technology to Help Exhibitors:
“We added Beacon technology in attendee badges with heat mapping and are able to provide more precise demographic information of who is in the hall and where are they going.”

Proven Strategy to Win Leadership Approval:
“I took one piece of paper, after collecting the issues and put them in 3 buckets, Must Do, Nice to Have and Out of the Box…having it simply on one page made a big difference…over a period of time we ended up executing almost all ideas you can see how they all beautifully integrated together.”

What You Need to Do to Become a Speaker:
“If you want to be involved in a speaking opportunities it is really about networking and not being afraid to ask the question. If you go to a conference and you feel there is a topic that is compelling when you get the notification for papers, submit a topic.”

Managing Teams during a Merger
“The most important thing, the legacy company take off previous hats, take the best of the best and look at all the processes we have. When we brought the team together we had a meeting within 2 weeks, let’s share your current process, learn from it, what cool things are you doing and use as an organization.”

International Exhibiting:“The General Data Protection Regulation (GDPR) is Europe’s new data protection privacy law for Europe is not just for healthcare there are 27 countries participating. There are major penalties for violating the law…with fines up to 4% of your gross revenues.”

What Governs Healthcare Marketing:
“A good place to start are the big 3, the OPDP (Office of Prescription Drug Program), the second is the PhRMA code and the last is Physician Payment Sunshine Act. All three of these govern all of healthcare marketing and we need to deal with them on a daily basis.”

Taking Risks in Your Career:
“It was a very difficult decision, but it happened very quickly…within a 3 week period, I got a Visa, packed up my life and moved alone to go to Australia for a year”. Find out what happened next in this interview.

Do you want to learn more about healthcare exhibiting? Reach out to me I would love to hear from you!