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SpiceJet Unveils New Brand Look and Slogan and Launches New Mobile App for Android and iOS as Part of its Ongoing 10th Anniversary Celebrations

Gurgaon, 06 June, 2015: SpiceJet, the country’s #2 and most innovative low fare airline that is celebrating its 10th anniversary this year, today unveiled its new brand look and slogan as part of the celebrations. This new look and slogan will feature in its new advertising and marketing campaigns.

With the new campaigns, the airline puts its core DNA out front and centre more than ever before: SpiceJet is different. It is Red. Hot. Spicy. This is the new brand slogan.

The airline today also unveiled its new, easy-to-use SpiceJet Mobile App that will be available for download onto Android and Apple iOS smartphones. The SpiceJet Mobile App allows customers to book tickets, get real-time flight status, manage their bookings (change, cancel, refund), add optional products such as meals, SpiceMAX, and advance seat selection, and access exclusive offers and privileges, all from a simple user-friendly interface, so simple that the origin of journey helpfully gets auto-filled thanks to in-built geo-tagging.

The new-look logo reflects today’s mobile-based world through a 3-D “app icon” brand icon that modernizes the long standing SpiceJet “digital dots” logo and integrates it with the mobile app icon look. The red swatch on the layouts projects the bold and spicy avatar of the brand, and the models used in the new campaign remain SpiceJet’s own crew and staff, who indelibly link the new image and brand to the airline it stands for.

"At SpiceJet, we have always been different; we have always stood for making flying “unboring”, about bringing back the zing to flying, making it something one can enjoy, look forward to. That was the DNA SpiceJet was born with, and what stays with it today.” said Mr. Ajay Singh, Chairman and Managing Director, SpiceJet Ltd.

“Whether it is our hot meals, our celebrations, our soft rock in-flight music and ambience that help you forget the blues, or our lovely, professional, and colourful crew who are not afraid to let their hair down and have some fun whether in the air or on the ground, SpiceJet has always been the airline with a difference, the airline that cares about the style, the thrill, warmth, the magnificence of flying," said Mr Sanjiv Kapoor, Chief Operating Officer, SpiceJet. “The new mobile app for Android and Apples iOS is also a welcome step forward as we recognize that consumers today depend on their mobile phones for much of their travel planning and management needs, and through this app we not only offer our customers increased flexibility and options, we expect to witness a meaningful jump in our bookings as well”, Mr Kapoor added.

SpiceJet revealed the new brand look and mobile app as part of its ongoing 10th anniversary celebrations, for which it performed a unique musical “Flight” for its staff and a select audience. This was the first of its kind performance of any airline in India, and featured SpiceJet’s own crew along with professional artists and a completely original musical score. The theme of the musical was a celebration of the 10 things that make SpiceJet special, from its network covering both larger and smaller cities to hot meals to SpiceMAX to its festive celebrations to its weekend uniforms, and of course its game-changing pricing and demand stimulation that has driven tremendous market growth in India while helping the industry reduce wastage of seats. The musical counted down to the unveiling of the new brand look and new mobile app.

“The musical “Flight” is a delightful celebration of three things: It celebrates our 10th anniversary and what makes us special; it celebrates our return to profitability surpassing all expectations and surprising industry pundits; and most of all it celebrates our 4,000 employees who dedication, spirit and belief made it all possible.” said Mr. Ajay Singh. “SpiceJet is on a highly visible upswing again, and we are delighted to celebrate it with our staff, well-wishers, partners, and other important stakeholders”, he concluded.

About SpiceJet Ltd:

SpiceJet is India’s #2 low fare airline that has made flying more affordable for more Indians than ever before. SpiceJet operates 246 daily flights to 41 destinations, including 34 Indian and 7 international cities.

SpiceJet connects its network using next generation fleet of 20 Boeing aircraft along with 14 Bombardier Q-400 aircraft. The majority of SpiceJet’s fleet offer SpiceMAX, the most spacious economy class seating in India and perhaps the world, as an additional fee option.

SPECIAL ASSISTANCE

Our employees are trained to assist our differently-abled passengers and for any sorts of limitations, we offer a wide variety of special assistance.

You can obtain information in advance regarding the assistance we offer, either through this website or by contacting our Reservations on +919871803333/ +919654003333.

Please be aware that there might be unpredictable circumstances such as weather or mechanical problems that may call for a last minute unavoidable change, but we will do our best to accommodate your needs.

Onboard Facilities:

Following assistance are available on-board SpiceJet’s aircraft:

Assistance in moving to and from seats/lavatory.

Help in preparation for eating.

However, we express our inability to provide passengers with any assistance for personal care needs on-board, such as, eating/ drinking, administration of medication, elimination functions including assistance inside the lavatory, or other personal care needs. If you require assistance with any of these, we recommend that you travel with a personal care attendant.

We will do our best to allocate you a seat that is most suitable to your needs. However, in order to meet the safety requirements as prescribed by the DGCA, passengers with mobility limitations which make it unsafe to facilitate aircraft evacuations will not be given a seat in a location where they would obstruct emergency exits, impede the crew in their duties, obstruct access to emergency equipment or hinder aircraft evacuation.

Accessible Lavatories:

A lavatory with a single panel door is available on all our aircraft. Our cabin crew can provide you with assistance moving to and from the lavatory door but will not be able to assist you inside the lavatory.

SpiceJet would be more than happy to provide a wheelchair for you, should you require this service. In order to ensure the service meets your needs, our reservation team and/ or the staff may ask you some questions to determine the level of assistance you require. To allow us to provide the best possible assistance, please provide us with as much appropriate information as possible at the time of your booking and/ or at the time of check-in;

SpiceJet wheelchair service is provided, with an attendant, at no additional charge to you. The attendant will assist in transporting you within the airport area, to the boarding gate and/ or the aircraft door (depending upon the airport facilities). Our team is trained in transferring techniques, and can assist if you are unable to transfer by yourself from the wheelchair to/ from your seat. However, to have this facility extended to you an advance intimation to SpiceJet is required;

Please contact us at Reservations +919871803333/ +919654003333 should you have any questions about our wheelchair service;

If you are travelling in a group of 10 or more people and require wheelchairs, please contact our Reservations =+919871803333/ +919654003333 at least 48 hours before the scheduled departure;

Passengers travelling with their own wheelchair differently-abled passengers may use their own manual or battery-powered wheelchair up to the boarding gate and/ or the aircraft door (subject to permission granted by the respective airport authority). SpiceJet allows only manual/ collapsible wheelchairs on all its flights. Unfortunately, battery-powered wheelchair(s) with a wet cell battery shall not be accepted since it’s corrosive in nature and is considered to be a Dangerous Good;

Passengers are allowed to use their own crutches, braces and/ or other prosthetic devices up to the aircraft, and may board such items as cabin baggage, provided the passengers are dependent on them.

Passengers with Visual Impairment:

SpiceJet would request passengers with Visual Impairment to check-in early for their flight (approximately 2-3 hours before the flight departure) for a hassle free experience;

If assistance is required within the airport, please make your needs identified at the check-in and/ or at the time of booking;

SpiceJet will be able to extend a meet and assist service, individual safety briefings, priority boarding, assistance on-board in moving to and from the seat, reading the menu, helping in boarding and/ or de-boarding and also during flight connections;

If you use a cane and/ or other assisting device, it may be carried in the aircraft cabin with you, provided it can be stowed in the overhead compartment. The cane should not block any emergency exit or protrude into the aisle;

You may ask our cabin crew for assistance in stowing and retrieving your cane in case it is not collapsible or if it cannot be stowed under your seat.

All such assisting devices will be carried free of charge. For convenience, you may request our Cabin Crew for the assistance required and we will do our best to assist the passengers in the best possible manner.

Passengers with Hearing Impairment

If you require assistance during your flight with us, we encourage you to let us know how we may best assist you at the time of your booking or during check-in.

We offer the following assistance:

Meet and assist service to escort you to and from the aircraft;

Priority boarding.

We do not require advance notification if you wish to bring onboard hearing aid or assistive listening devices. These devices can be used during all phases of the flight.

If you plan to bring a transmitting device on-board, please advise us at least 48 hours in advance so we can ensure that it is compliant with the safety requirements.

Passengers travelling with Spinal Support Equipment (SSE):

Passengers must bring their own spinal support equipment and should be fully responsible for its installation, usage and removal. Passenger-supplied spinal support equipment will be carried free of charge. If you are planning to travel with Spinal Support Equipment (SSE), we recommend that you please contact us on +919871803333/ +919654003333, at least 7 (seven) working days prior to departure and inform us of your SSE specifications. Our staff will then check to ensure that whether your equipment can be accommodated safely in the aircraft.

Passenger travelling with an assistant for medical purposes:

For safety reasons, SpiceJet may require some differently-abled passengers to travel with a Safety Assistant that can provide them with assistance in comprehending and responding appropriately to safety instructions from the cabin crew and/or assist them to evacuate the aircraft in the event of an emergency. A Safety Assistant is mandatory if the passenger:

Is travelling in a stretcher or incubator or requires medical attention during the flight. The Safety Assistant must be capable of attending to their medical needs;

Is unable to comprehend or respond properly to safety instructions due to a cognitive or developmental disability;

Has severe mobility impairment, due to which the passenger is unable to evacuate on his own in the event of an emergency;

Has severe hearing and vision impairment and cannot communicate with our cabin crew.

Passengers having Autism or Intellectual Disability:

Passengers with Intellectual disabilities or Down syndrome or Autism can book their flights by contacting SpiceJet’s Reservations at +919871803333/ +919654003333;

While making the reservation, please advise us about your specific requirements and the best way to approach and assist in travel;

Passengers with intellectual disabilities or Down syndrome or Autism may be required to travel with an Accompanying Passenger.

The trained attendant shall carry the treating physician’s certificate along with a prescription for a sedative medicine, which may be administered by the attendant, prior to commencement of travel or as may be required en-route.

If you are travelling with an internal medical device, such as a pacemaker or a defibrillator, kindly inform us while making the reservation and also at the airport, to the security personnel conducting your screening, before the process begins.

Passengers who require a stretcher:

To make a booking for a stretcher request, please inform us no later than 48 hours prior to the scheduled time of departure of the flight.

Passengers are required to take a print-out of the SpiceJet’s medical form (MEDIF) available on the website. The treating physician must fill the form prior to the booking and mail this to custrelations@spicejet.com;

Based on an assessment by SpiceJet’s internal physician, the passenger will be communicated about the status for their request for stretcher within 24 hours of receiving the duly filled-in MEDIF via e-mail.

Please note that SpiceJet reserves the right to have a SpiceJet medical representative meet the passenger at the airport on the date of travel to determine the passenger’s then-current medical fitness to travel on that date.

The applicable charge for accommodating request for stretcher in the aircraft shall be the charge for 09 (nine) seats at the prevailing fare plus a Handling Fee for the stretcher is of INR 30,000 (inclusive of service tax and cess).

Please find below the forms required for various medical conditions:

Type Of Form

Medical Condition

Download

Fitness Certificate

Persons suffering from any disease, which is believed to be actively contagious and communicable.

Persons whose medical condition may develop an adverse physical condition which could have an adverse effect during flight and on safety and emergency evacuation procedure