How to Obtain New Clients Online

This presentation will give you the key elements to building a solid online marketing strategy utilizing the best practices for Search Engine Optimization, Pay-Per-Click advertising and social media
…

This presentation will give you the key elements to building a solid online marketing strategy utilizing the best practices for Search Engine Optimization, Pay-Per-Click advertising and social media marketing. This will include what critical pitfalls to avoid and a road map of steps for a successful online sales program.

Transcript

2.
Do you Obtain Clients Online?
• How do you obtain clients online?
• Interactive Session
• Participative Session
• Learn from everybody
• Feel free to ask any questions or to provide comments
during the presentation

10.
• How many of you use Webmaster Tools?
• How many of you have Analytics?
• How many of you use AdWords?
• Interaction between Google Webmaster Tools, Google
Analytics and Google AdWords
Play on Google’s Side!

12.
• In September 2013, Google announced that it had rolled
out a brand new algorithm – "Hummingbird" – the month
before
• The name was chosen with care – the Hummingbird is
very fast, and extremely precise
• Through Contextual and Conversational Search, Google
is getting better at understanding the “search intent” of
the user and producing matched search results – quickly
and accurately
Google in Detail: Hummingbird

15.
Bounce rate represents the percentage of visitors who
enter the site and "bounce" (leave the site) rather than
continue viewing other pages within the same site.
A visitor may bounce by:
• Clicking on a link to a page on a different web site
• Closing an open window or tab
• Typing a new URL
• Clicking the "Back" button to leave the site
• Session timeout
Google in Detail: Bounce Rate

19.
• Adwords is 90% of your PPC strategy
• Adwords is the short way to do Keyword research by
iteration (try and error)
• Remarketing: Similar Audiences is the most interesting
tool in Adwords (and in Analytics!)
• Find the best remarketing combinations
(AdWords/Analytics)
• Adwords Relation with SEO:
More Impressions > More Organic Traffic
Online Sale Strategy: PPC

20.
Know the Value of your Website Visitors
• 100 Suspects, 20 Prospects, 10 Leads, 2
Opportunities, 1 Sale
• And the value of a Sale is 100 USD (Gross Margin)
and the Lifetime Value of a Client is 200 USD (Gross
Margin)
• Which is the value of a Suspect, a Prospect, a
Lead, an Opportunity and a Sale?
• Suspect (Visitor) 2 USD, Prospect 5 USD, Lead 20
USD, Opportunity 100 USD, Sale 200 USD
• The value of a Visitor tells you how much you could

22.
For a Successful Online Sales Program…
• Use Webmaster Tools, Analytics, and Adwords
and interact with them
• Integrate SEO, PPC and SM in a
comprehensive Online Strategy and interact with
them
• Have a Strong presence Online
• Know the value of the Suspects, Prospects,
Leads, Opportunity, Sale, and Lifetime of a
Client by Channel, in the most detailed way you
can, even by keyword

23.
Bonus Track
• There are still opportunities out there
• 25% of searches have never been seen before
• There is still no content for some google searches
• For example, before this presentation, there was no
content online for the exact phrase:
“How to Obtain New Clients Online”
https://www.google.com/#q=%22how+to+obtain+new+clients+online%22