3 Marketing Tips to Avoid the Summer Slump

Whether you’re organising a comprehensive business stage presentation, a networking event or simply looking to advertise your business successfully over the summer, it’s important to adopt an effective marketing strategy that complies with the higher demands experienced over the summer. Here are three helpful tips you can sue to ensure your business is just as successful over this period as it as for the rest of the year…

Tip 1 – Social Media

Always keep your social media channels well up-to-date to keep your audience enthused and aware of the fact that you are very much active over the summer. Promote the improved weather conditions where possible and have some fun with the standard summer themes such as holidays, music festivals, topical events etc. The depth of your content will also promote a far better performance further down the line as far as marketing is concerned, so don’t abandon your blog!

Tip 2 – Experiment with New Marketing Techniques

Whether that’s inheriting Audience Response Systems to engage an audience during a business conference or branching out through networking events and improving on media channels, there are countless ways for you to adjust your marketing strategies to bring a breath of fresh air to your business.

Tip 3 – Take Advantage of Local Events

The summer may be a time to spread your wings and seek further insight into lands beyond our own shores but when it comes to spending hard-earned money, most consumers and clients will be keeping their options close to home this year. Use local news outlets to stock up on helpful content that keeps you in touch with clients who are staying local, whether that’s a local music festival or a school sports day.

Contact CLiKAPAD today for more information about our specialist voting keypads and how they can benefit your business.

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We use Clikapad for our bi-weekly Student Council meetings. They’ve allowed us to cut down the time of these meetings considerably and made the process feel much more professional and smooth… Overall, using the voting pads has made the chairing of meetings easier and improved the democratic validity of our Student Council.

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David Gamage, Managing Director, Earth Island Publishing Ltd

The equipment worked really well and we got great feedback. If the opportunity arose to use the system again we’ll definitely be coming back to CLiKAPAD!

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CLiKAPAD delivered a great service from start to finish. They offer a really personal touch and I felt supported by the whole team. Every time I call I am treated like a valued customer.

Katie Darby, Executive Assistant, Extrastaff Ltd

The old voting method was archaic, but it was also cherished by many members. But this voting system is incredibly efficient and, aesthetically, it adds an interesting flare to our meetings.

Kristin Macey, Chairman, National Conference on Weights and Measures (NCWM)