Avoiding Shortcuts for Temporary Success

April 9, 2015

If there is one thing I have learned over the years, it is this: Taking questionable shortcuts to gain temporary success is NEVER a good idea!

When you look at wealthy people through-out history, the ones that lived the most fulfilling lives were not the ones winning the lottery, but the ones working hard to amass their fortune. The first will experience a short term burst of joy where as the latter will forever be happy and content with the success they acquired.

I’m not saying being wealthy is bad. Nor is winning the lottery a bad thing. All I am merely saying is: If it sounds too good to be true, it very likely is!

A good friend of mine – Susan Bird – is an accomplished search engine optimization specialist. She told me the other day that the number one question she keeps getting is “What is the fastest way to rank top on Google?”

I suppose it is a legitimate question, but the connotation behind it comes from very flawed human thinking. Namely, always looking for shortcuts!

Susan goes on to say that there are a dozen different ways to rank high in the search engines almost over night, but all of those “overnight” methods will get your site penalized sooner or later. As a result, their short term benefits are long forgotten by the time reality sets in.

In other words, the shortcuts to getting great search engine rankings are not worth your time, money, or energy.

If, on the other hand, you take the time to do SEO properly, you will reap the rewards forever. Or at least for a very long time!

So, the object lesson in all of this is, avoid shortcuts that are setting you up to fail in the long run. Go the extra mile. It is worth it. You will thank me later!