After 2015, they just milked money from their customers before abandoning them.

Nikon executives repeatedly said during the past 3 years that the Nikon 1 line was not dead. And then in July 2018, they killed it, abandoning users who had invested in the Nikon 1 lens systems.

This impacted me and I will never again buy a Nikon product. At NAB, I spoke with every camera manufacturer except Olympus. I mentioned that someone needed to produce a camera body with a software development kit. All – except Nikon – were interested in the idea.

The Nikon rep told me with a straight face that Nikon would never allow third party products to potentially damage the Nikon brand name.

I could hardly contain my laughter – you mean like how the iPhone was ruined by third party app developers? Hah hah!

That exchange told me Nikon management are dimwits. Since then their revenue plummeted and it was not because of third parties harming the Nikon brand – it was because Nikon shot its own brand in the foot.

In so doing, they enshrined themselves in business school case studies forever – how not to launch, mismanage and lose customers all at once!