Welcome to Sonoma County: Travel Trade

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Sonoma County welcomes all with a relaxed and genuine vibe found in delightful small towns, intimate tasting rooms, and in every interaction with locals. Come see how life opens up by exploring the redwoods, wineries and cuisine, art, and gardens. We even offer vineyard hikes and hot air ballooning – and of course, premium shopping.

Our tour and travel professionals can help you build the best itinerary for your groups and FITs. With our help, your customers will be sure to find the right Sonoma County experience.

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Life Opens Up in Sonoma County,…

Get more than a taste. There’s much to explore here in the heart of wine country. Come, take in the simple pleasures and natural wonders of Sonoma County.

Become a Sonoma County Travel Pro!

Sonoma County Tourism has launched its first-ever training platform that certifies travel professionals as Sonoma County destination experts.

Check out the new Sonoma County Travel PRO training program, that takes you through an introductory course to “all things Sonoma Wine Country.” Once completed, you’ll be certified a Sonoma County Travel PRO, and have exclusive access to images, videos, sales collateral, and more—all to help you better sell and promote the destination to your clients!

Seamlessly integrated with Visit California’s STAR program, the platform is both desktop and mobile-friendly (search for ‘Sonoma County Travel PRO’ on the Apple and Android stores) and is free to all agents who register.

We are here to help with the planning of your group's trip to Sonoma County with complimentary services that will open up a host of options and save you time. With a breadth of places to see, things...