SummaryJollibee, a fast food chain, based in Philippines was able to obtain a competitive advantage in its local market by keeping tight control over the operations and catering to the taste and appetite of the local people. With the success in the home country, the company then expanded its operations into other countries under the leadership of Tony Kitchner. When Noli Tingzon joined the company, it was at a critical point, where it began to revisit its strategies to expand its international operations and explore new markets. Advantages in the Filipino market

Jollibee’s early strategy in the Philippines market was to concentrate on the taste of the burgers. The taste and the size of the Jollibee’s burgers were made for the Philippine market. The taste of their burger appealed to the local people. Jollibee entered the fast food business in 1977. When McDonald entered the Philippine market in 1981, Jollibee already had a brand name for itself. This gave the first mover advantage over McDonalds. MacDonald with its money power moved very quickly. Jollibee’s, having had some success with its burgers; start expanding quickly to compete with McDonalds. They build volume on the reputation they had earned before McDonalds entered their market.

One more advantage Jollibee had in the Philippine market was that they were the local company. The people could associate themselves with the company. This was emphasized in 1983 when the political climate in the country became instable. Jollibee continued to expand where as McDonald slowed down its investment in this market. The subsequent rise in the nationalism and local pride helped Jollibee secure a dominant position in the Philippine market. International Expansion under Tony Kitchner

When Tony Kitchner joined the company as the first head of the international division, Jollibee already had a few failed attempts to entry into international markets. Kitchner was very efficient in...

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JOLLIBEE FOODS CORPORATION: INTERNATIONALEXPANSION
A Case Study
CASE BACKGROUND
Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family, headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream, JFC diversified into hamburgers in the year 1977. Jollibee’s...

...their original flame-broiled burgers. This product gives them an advantage over other fast food chains. Facing intense competition and limited growth opportunities domestically, Burger King hopes strengthen their competitive stance through internationalexpansion.
By mid 2009, Burger King was not in any of the following countries: France, India, Nigeria, Pakistan and South Africa. Compare these countries as possible future locations for Burger King.
In looking...

...EXECUTIVE SUMMARY
Jollibee was able to attain a competitive advantage over McDonald's by doing two things: (1) Retaining tight control over operations management, which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad, his international strategy of "planting the flag" and "targeting expats" was executed haphazardly and...

...1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness, flavorful food, fun atmosphere, flexibility in catering, and focus, which fitted the Filipino customer’s habit. Additionally, since it was a local brand, it understood the customers well. For example, it offered spicy burgers that McDonald couldn’t offer. Furthermore, the political and economic crisis that occurred in 1983 led most foreign...

...Jollibee Foods Corporation: InternationalExpansion
1.1. What sources of competitive advantage was it able to develop against McDonald's in its home market?
Firstly, Jollibee was the first mover in the sector of burgers in Philippines, shaping customer preferences and expectations, instead of McDonald's or KFC.
Secondly, Jollibee was young, and very small in comparison of McDonald's whose force worldwide is...

...﻿Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lionâ€™s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive internationalexpansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself...

...CASE STUDY: Jollibee Foods Corporation (A): InternationalExpansion
Problem Statement:
The newly appointed head of International division Mr Manolo .P. Tingzon is pondering into three key opportunities that the firm Jollibee Food Corporation facing whether to enter the small PNG(Papua New Guinea) market where it will be a first mover, to expand into Hong Kong where is an existing base but the local people doesn’t like...

...﻿Jollibee case study
How can companies create value in the Fast Food industry? How was
Jollibee able to develop a dominant position in the Philippines? What are
Jollibee’s sources of competitive advantage with respect to McDonald in that
market?
Companies in fast food industry are creating value with:
Providing a time constrained customers a good quality food in a clean dining environment at a low price
Offering Standardized menus, cooked in bulk in...