Behind the scene

After discussing the qualities that the new logo should convey, I set out to sketch different options. Script lettering, which most sketches explored in a form or another, gives a human feel to the logo. The chosen version gets added friendliness with soft letters and simple shapes.

A tag at the starting S reminds the app is about ecommerce. The decorated initial also makes a good support for the brand when space becomes scarce, like on a phone homescreen or a browser’s favicon.

The logo was delivered accompanied by brand colors and fonts chosen to complement it. Everything packaged in a guidelines mini-website to make it easy to access when applying the brand.