Goldwyn Pictures Corporation

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association with Dietz

After graduating from Columbia University in 1917, Dietz joined the Philip Goodman Advertising Agency, where he was assigned to devise a trademark for Goldwyn Pictures. Dietz used Columbia’s lion mascot as an inspiration for the Goldwyn studio’s “roaring lion” trademark, which thereafter appeared at the beginning of each film, including those made after Goldwyn Pictures merged with...

establishment by Goldwyn

...In 1917 the company merged with Adolph Zukor’s Famous Players Film Company, and Goldwyn became the chairman of the board of the Famous Players–Lasky Company. That same year he established the
Goldwyn Pictures Corporation, which was incorporated into Metro-Goldwyn-Mayer in 1924. He thereafter worked as an independent producer, distributing his films through the United Artists Corporation...