Interstellar Designs

In New Product Development in the spring of 2011, we were assigned to work through the new product process to design a product and present it. After hundreds of ideas, we decided to pursue a food ordering app for smartphones because, let's face it, we're lazy and prefer to use a phone. This is our presentation.

Brainstormed with some giant white board sessions that lasted a couple hours and produced a wealth of ideas… some good… most not.

Then we figured we could just brand anything with Justin Bieber and people would buy it…

Or Star Wars. But looking at all these ideas and trying to pick the best ones, we realized that we missed something…

We forgot to consider pains.So, we took a couple days and tried to think about all the things that annoyed us

Narrowed down the options through what we have termed as “Spreadsheet of cool”Each person got their own score sheet where they rated according to their gut feeling…On four dimensions: Feasibility, Profitability, Market Size and awesomenessEach of these were averaged across individuals for each product to create a consolidated scoreWhich we put into a graph that adjusted in real-time (thank you Google Docs).We took the three highest scores and moved forward.

We wanted to see what types of things were out there before we moved too far along and also to confirm that what we discovered as pains were in fact pains.

Bieber vision -

Interstellar Designs

6.
OMG! What about the pain?!?<br />Dry erase markers are always empty, frustrate users and mislead regarding needing a new one<br />Parking on the street is annoying<br />Eating and spilling on yourself while driving, camping… anything really<br />Fast food takes too long and has too many choices<br />

24.
Anecdotal Evidence<br />“This some big brother s***”<br />“The less "Big Brother" the better..”<br />“I probably wouldn't use alternate means of ordering and paying, because I don't mind interacting with the drive through teller or any other employees to state my order.”<br />“In addition to making the process easier and faster, order accuracy is important to me at these establishments.”<br />“This survey is flawed. I feel my hand was forced.”<br />“Would probably use an app if it was reliable, easy and convenient.”<br />“Possibly.”<br />“I might use this… but probably not”<br />