BASE 501 : Rebranding

BASE 501 is a design agency founded in 2014, the original logo used a serif font, which over time seemed rigid, and constraint. Looking at how the company have evolved over the years with various services, and by being adaptable, bold, distinct, diverse, flexible, dynamic, expressive and experimental in our approach, the need of a Brand Identity that resonated with that was a must, we retained the essence of the brand and the A which depicts the earth symbol, and worked with a font that is more bold, curved and impactful, along with our Teal green we introduced a shade of purple, to compliment our change and showcase a new side to the brand.