NJ shopping center added LED digital signage just before holidays

Jan. 14, 2013

The Shoppes at Cross Keys in Sicklerville, N.J., installed new LED digital signage before the holiday rush to boost its street presence and multitenant advertising ability, according to an announcement from sign manufacturer Vantage LED.

The holidays are an important time for many businesses who rely on the "Black Friday" rush and holiday shoppers to enter the new year running. The Shoppes at Cross Keys addressed this need with a new LED sign installed onto their existing multitenant structure located along the Atlantic City Expressway, the announcement said.

The LED sign was provided just in time for the holidays by Jones Sign, a national full-service provider for signs including billboard advertising, service and installation and creative sign fabrication. Jones partnered with Vantage LED for the project, using an energy-efficient Phoenix-OA Series 16mm full-color LED display.

"The installation went extremely well," said Scott Hofheins, Vantage LED's site representative for the project, in the announcement. "Jones Sign's install crew mounted and connected the sign with little guidance from us, something we take pride in at Vantage. Easy installations equal less wasted time and money, and result in happy partners and end-users."

Vantage LED, a U.S.-based manufacturer located in Corona, Calif., provides several options for their product line including Dragon Skin (a protective coating that resists scratching and fading), a Comprehensive Component Redundancy system, and a new cloud=based software option called SM Infinity.

SM Infinity was developed in partnership with Spectacular Media to allow organizations like The Shoppes at Cross Keys to operate their LED displays securely over the Internet via PC, Mac and even Android. The cloud-based scheduling, content creation, marketing services and proactive diagnostic control system works with virtually any manufacturer's display and can be accessed 24/7, the company said.

"So many organizations are moving to the cloud these days to provide a better way for customers to access their services," Hofheins said.