Steve Jobs figured if someone was stupid enough to stand in line to buy a $500 phone every year then they need all the help they can get. or one more naive, er generous than me could view integrated presumptive condescension as a feature. In any event, i'm stunned at the number of people who like using an appliance that not only believes it is smarter than it's user but is happy to regularly screw things up by demonstrating that opinion.