BJ Fogg

Update: 2020-03-0534

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BJ Fogg is an author and social science research associate at Stanford. BJ sits down with the Armchair Expert to discuss his approach to changing behavior, growing up in the Mormon faith and his new book Tiny Habits. Dax commends BJ's approach of habit building by stating "after I blank, I will blank" and BJ talks about overcoming a childhood condition. The two discuss the behavior grid, lowering the bar on aspiration and technology in regards to behavior.