You will need to develop good marketing material. Things like demo videos, which you can find plenty examples on YouTube, screenshots, and keyword rich descriptive text help people find your spreadsheet and communicate the value that sets yours a level above the rest. actually allows you to upload your spreadsheet with all of this marketing material in an easily searchable and user friendly website.

The first in this series of four articles was How To Create Brilliant Spreadsheet- Planning Vs Implementing The 80/20 Split.

As I left that day I had to muster all the courage I could, to avoid feeling depressed. I shook off the embarrassment of that experience, and continued my foot-solider-marketing (i.e. pavement pounding). And it was a good thing that I did so.