Dominic Jones

Need to Know: Dominic Jones unveiled his tenth collection of costume jewelry during his London fashion week presentation this weekend. The five-time NewGen winner’s Fall ’14 affair surprised attendees with a soft, new aesthetic, as well as a performance by his longtime friends Emma Chitty and Jon Jackson. Lit by one spotlight, Chitty—who was dressed in a floor-length lace dress and Jones’ new baubles—slowly danced to an electronic guitar, introducing the audience to the hypnotic beauty of Jones’ Fall ’14 inspiration: the orchid.

Having launched in 2009 with business partner Alice Dellal, Jones’ range is best known for its signature, large-scale, and often dark, aggressive pieces. This season, however, he revealed his lighter side. The designer told us that he views the orchid, his latest muse, not as a girly or meek plant but as a mystical, strong, and beautiful flower. This is precisely what he wanted to communicate through his collection. Detailed images of his work are offered in the Fall lookbook (above), which stars Suki Waterhouse, Dellal, and Ellie Rowsell. Jones’ personal favorite Fall wares are the smallest, including delicate orchid earrings, rings, and pendants.

He Says: “Flowers are not something you would associate with me, but orchids fascinate me very much. The symmetry of the blossom and its individuality are beautiful, and it’s interesting that orchids share a similar growth pattern with the human face.”