#tag management system

The minds behind DTM have created the system’s successor. Adobe Cloud Platform Launch — or just Launch for short — has been in development for two years to be the next-gen replacement for DTM. Launch comes as the pre-emptive solution to meet the present and future needs of digital technology employment and management. Let’s look at seven ways to make the most of your opportunity to update your tag manager via Launch.[Continue Reading...]

Rushing into implementing a TMS without a clear plan, defined goals, and the means to implement is never a good thing. To save yourself the real delays that come from a poorly executed implementation, work out the details first.[Continue Reading...]

The most important thing to consider when beginning the conversation about TMS is how long you can continue to wait. Can you live with your current data collection method for another six to 12 months without losing momentum and/or customers?[Continue Reading...]

Tag management systems (TMS) like Adobe’s Dynamic Tag Management (DTM) are being adopted quickly as executives start to understand the strategic advantages of using TMS to manage Web technology components. To be effective, our people, processes and systems that use and move this critical data from the Web site to the various end points along the chain need to be efficient and consistent. [Continue Reading...]