Author:DEYAN SUDJIC

What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designing clothes. Rather it is the image that they project and their power as brand names which are in demand as never before. Fame is ... View more info

The new architectural shape of five world cities-London, Paris, New York, Tokyo, and Los Angeles. Sudjic tells how cities grow and change through their buildings and how people live and work in them. "Written with all the pace and drive of a high-speed freeway... Powerful and convincing" (J. G. Ballard). Index; photographs by Phil Sayer.
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