What every developer wants is access and the ability to shape any data across the Internet through one simple language, with out need to learn different APIs. Yahoo! Query Language (YQL) provides just that and its effectiveness will be demonstrated live at SYS-CON's 4th International Cloud Computing Conference & Expo, being held November 2-4 at the Santa Clara Convention Center in Santa Clara, CA.

YQL provides an extensible plugin model for connecting to any data source called Open Data Tables. Yahoo! deploys YQL as a functional cloud service, enabling developers to move their data focused business logic to the cloud where the processing takes place, and leverage Yahoo scale, content & infrastructure.

"The Yahoo! Query Language is an expressive SQL-like language that lets you query, filter and join data across Web services in real-time," notes Trevor. "With YQL, applications run faster with fewer lines of code and smaller network footprint."

About the Speaker: Dr Jonathan Trevor works in the Y! Platform group. He innovates and creates various applications and services - e.g Yahoo! Query Language (YQL), Pipes, application platform. Previously he was a senior research scientist at FX Palo Alto Laboratory, working on mobile and ubiquitous systems, computer-supported cooperative work & human-computer interaction. He has a PhD in computer science, University of Lancaster, UK, 1995.

Trevor's YQL-focused session reflects how we are in the midst of a revolutionary change in how applications are sold, delivered, deployed and managed.

DAY ONE KEYNOTE - November 2, 2009The Time is Right for Enterprise Cloud Computing by Richard Marcello, President of Systems & Technology, Unisys

Up to now you may have been reluctant to move your Enterprise application workloads to the cloud, fearing a lack of security in the cloud, compliance issues such as data location regulations and having to rewrite your applications. During his keynote, Rich Marcello will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

DAY TWO KEYNOTE: November 3, 2009Cloud Computing Services at the Scale of the Internet by Shelton Shugar, SVP Cloud Computing at Yahoo!

DAY THREE KEYNOTE: November 4, 2009Cloud Computing: Separating Hype from Reality by Richard Sarwal, SVP of Development for Oracle Enterprise Manager

Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability tegration, compliance, lock-in, and long term costs of public clouds. Private clouds for the exclusive use of one enterprise can mitigate these concerns by giving the enterprise greater control. This keynote will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

How the Delivery of Virtualization is Being TransformedSimon Crosby - CTO, Citrix Systems– This session will provide IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization.

My Cloud, Your Cloud, Our CloudThorsten Von Eicken - Co-Founder & CTO, RightScale– This session will provide guidance on when and how to use public, private and hybrid clouds, using real-world examples.

Shifting Clouds: How the Cloud Landscape is EvolvingKrishna Subramanian - Sr. Director Cloud Strategy, Sun Microsystems– This session will provide a framework to classify the various cloud offerings, and will explore how solutions are evolving.

Hadoop @ Yahoo - Internet Scale Data ProcessingEric Baldeschwieler - VP Hadoop Software Development, Yahoo!– This session will explain what the Yahoo! distribution of Hadoop is and how it benefits the larger cloud ecosystem, including major use-cases for Hadoop @ Yahoo!

Working with Big Data and HadoopChristophe Bisciglia - Co-Founder at Cloudera– This session will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.

How the CIO Becomes a Hero AgainRic Telford - Vice President IBM Cloud Services– This session will provide a perspective on Cloud Computing's future and illustrates how the CIO can appropriately leverage Cloud to become the hero again.

Moving HPC Apps to the Cloud: The Practitioner's PerspectiveVictoria Livschitz - Founder & CEO, Grid Dynamics Consulting Services– This session will examine several types of HPC applications deployed on various clouds, and discuss the challenged and opportunities typical of grid deployments on the cloud.

Application Infrastructure and Middleware on DemandSudhir Kulkarni - CTO, SellPoint– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless DatabaseK S Bhaskar - VP, Fidelity National Information Services– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Hosting Primary Data in the CloudJeff Treuhaft - CEO & Co-Founder, Zetta– This session will explore the features that enterprises rely on to deliver required data performance and how, when and if those features can be delivered cost-effectively in cloud service offerings.

Leveraging Cloud-Based Integration To Increase Customer Loyalty, Retention and RevenuesTrisha Gross - President and CEO, Hubspan– This session will provide real world examples of how companies use cloud-based integration to achieve business process automation with customer-related processes.

The Rich Services CloudCharlton Barreto - Principal Architect, Intel– This session will discuss how companies can develop and deploy Rich Services Cloud applications on premise or in the Cloud, enhancing the user experience like never before.

Building Scalable and Extensible RIAs on Windows AzureRanjith Ramakrishnan - Co-Founder & CTO,Cumulux– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations andaddressing multi-tenant requirements.

Virtual Infrastructure: What is Required for the Cloud?Chris Barclay - Director of Product Management, Oracle– This session will examine virtualization considerations such as workload availability, performance, and integration with enterprise systems.

The Enterprise Private Cloud: From Infrastructure to ApplicationsSudip Datta - Senior Director of Product Management, Oracle– This session will discuss how to extend cloud computing beyond infrastructure to enterprise applications.

Understanding the Relationship between Workloads and the CloudTony Bishop - CEO, Adaptivity– This session will answer the question: How does business successfully operate IT as a service?

Rich Internet Applications in the Cloud - A Match Made in HeavenMark Piller - Founder & Chief Architect , Midnight Coders– In this session attendees will learn about the specifics of RIA deployments into a Cloud infrastructure to enable connectivity with Flex, Flash, Silverlight and AJAX types of clients.

Application Infrastructure and Middleware on DemandJamal Mazhar - Founder & CEO, Kaavo– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless DatabaseK S Bhaskar - Fidelity National Information Services– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

User Virtualization for Dynamic VDI and Personalized Virtual DesktopsAmy Hodler - Director of Product Management, Tranxition– This session will discuss how to use best practices for bringing your users' personalized environments along to a VDI environment so you can achieve the cost benefits of VDI without imposing major disruption and lost productivity on your user base.

Migrating Collaborative Applications to the CloudJeff Miller - Director of Professional Services, Cloud Sherpas– This highly informative and interactive session will both explore and provide answers to the key questions that your organization should consider before moving to the Cloud.

Orchestration in the CloudBrian E. Boruff - VP of Cloud Computing & Software Services, CSC– This session looks at how organizations with data and computing in the public and private cloud need to orchestrate processing, and recover the processing visibility necessary for the creation of digital trust.

Developing Advantage: Platform Leverage in the CloudPeter Coffee - Director of Platforms, Salesforce– This session will discuss alternative development experiences in various enterprise clouds and will highlight opportunities to combine their strengths in distinctive applications.

Cloud Management: What You Don't Know Can Hurt YouStephen Elliott - Vice President of Strategy, CA– This session will discuss what customers should consider when buying services from a cloud computing partner including the most important management processes and capabilities that matter to SLAs.

Security in the Cloud: Protecting Your Cloud AppsLars Ewe - CTO & VP of Engineering, Cenzic–This session will address the Top 5 things you can do to protect your data and applications that run on the web and in the cloud and prevent security breaches.

Tactical Cloud ComputingKevin Jackson - Vice President, Dataline– This session will discuss the use of cloud computing technology and techniques for the support of localized and short-lived information access and processing requirements, including Cloudbursting.

The Profit Model for Cloud ComputingSteve Lesem - President & CEO, Mezeo Software–This session will examine why the concept of 'trust' is so essential and why it's the Cloud providers who have trusting relationships with customers that will triumph in the end.

Delivering Desktop VirtualizationMartin Ingram - Vice President of Product Strategy, AppSense– This session will explore how by virtualizing hardware, applications and the user personality you can deliver a familiar working environment for users while simplifying management of the desktop estate.

Y! Scalable Storage and Delivery ServicesChuck Neerdaels - VP Content Storage, Delivery and Edge, Yahoo!–This session will talk about Yahoo!'s Cloud Storage and Delivery stack and how it is purpose-built to solve the business and technical challenges of Internet-scale computing.

Cloud & SaaS Proponents: Know Your Enemies!Louis Nauges - President, Revevoltr–This session will discuss why so many CIOs and IT professionals think Cloud Comptuing and SaS is a threat to their careers and their power.

Negotiating the Virtual/Grid/Cloud Legal MinefieldDavid Snead - Attorney-at-Law, W. David Snead, P.C.–This session will address the legal, business and marketing issues of involved in moving into Cloud services, and what anyone entering into a new contract, or marketing to end users needs to know.

Technologies for Virtualization-Based Desktop ManagementDr Monica Lam - Professor, Stanford University–This session will describe a new approach to complete desktop management, allowing corporate IT to completely control the desktop including the operating system.

A Virtualization and Cloud Computing Security FableChristofer Hoff - Director, Cloud & Virtualization Solution, Cisco–This session will discuss the realities of both Virtualization and Cloud Computing security and how to deal with the things that don't change and also the things that do profoundly.

Trusted Computing for Virtualization SecuritySteve Hanna - Co-Chair, Trusted Computing Group–This session will address the Trusted Platform Module (TPM) which is included in virtually all enterprise PCs and many servers and how it can be used for virtualized security.

Policy Enforcement in the Virtualized Data CenterHezi Moore - Sr. Founder & CTO, Reflex Systems–This session will identify the top three challenges enterprises face when it comes to enforcing policies and outline best practices to control and audit change in policy rules across both the virtual and physical infrastructure.

Managing Sprawl and Self-Service for Virtual MachinesScott Hammond - President & CEO, newScale–This session will explain how to use a Service Catalog of standard options to enable self-service requests while enforcing pre-approved VM images, stop dates, and policy controls.

A New Role in the Cloud for a Tried and Tested Schemaless DatabaseRob Tweed - Co-Founder & MD, M/Gateway– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Securing the Cloud and Establishing a Level of TrustTim Brown - VP & Security Architect, CA– This session will address security needs for cloud computing, including all aspects of the cloud paradigm Â¬ Internal, Private, Public and Hybrid cloud environments.

Moving Your RIA Apps into the Cloud: 7 ChallengesMatias Bagini - CEO of JRapid Corp– This session will discuss the many challenges you will face if you want to move your RIA apps into the SaaS model including multitenancy, clustering, robustness, mashups, security, productivity and multi-browser programming.

Cannibalizing Google App EngineKevin Noonan - Software Developer , Calbane– This session will show delegates how to use Google App Engine by dismembering its computing resources and consuming each of them them in isolation.

Yahoo! Query Language - YQL: select * from internet [including Live Demo]Jonathan Trevor - Technical Yahoo! at Yahoo!– This session will feature a Live Demo of YQL and discuss how it helps developers to move their data focused business logic to the cloud.

Revolutionizing Security Through VirtualizationKevin Piper - Director of Technical Operations, Altor Networks– This session will present case study examples shared of defense and civilian agencies that have virtualized their production environment with enterprise-call virtualization servers.

Bringing Cloud Computing Down to Earth with Ultra Low-Cost EndpointsStephen Dukker - Chairman & CEO, NComputing– This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.

Top Infrastructure Headaches When Managing Applications in the CloudJavier Soltero - CTO of Management Products, SpringSource– This session will address some of the biggest challenges in creating and launching successful web applications with little to no down time.

Cloud Computing Drives Real World Enterprise IT ValueWatson Wat - VP of Technology/CTO Oracle On Demand– This session will assess current and future cloud capabilities relative to mainstream enterprise IT requirements and help real world enterprises better understand how best they can leverage cloud computing.

Building Scalable and Extensible RIAs on Windows AzureBhushan Nene - Principal Architect, Platform Evangelism, Microsoft– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations and addressing multi-tenant requirements.

Does Enterprise-Class Cloud Storage Really Exist?Moe Kermani - CEO and President, Bycast– This session will discuss the required infrastructure components to deliver an enterprise-class Cloud storage service that is fully supported by service level agreements.

Law in the Cloud - How Lawyers and Clients Both BenefitCharley Moore - Founder & CEO, RocketLawyer.com– This session will examine how cloud computing is enabling lawyers to practice law online, while making it easier and more affordable for consumers and small business owners to get legal things done.

Cloud Storage - Cutting Through the HypeCameron Bahar - Founder & CTO, ParaScale– This session will detail cloud storage customer examples and the benefits using real-world use cases complete with lessons learned and best practices.

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

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