Recent reports show that nearly a third of annual giving comes in the final month of the year. This holiday season, get a running start on those funds by kicking off your year-end campaign on Giving Tuesday and gain the momentum you need for a strong finish.

There is no fundraising without marketing. Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your campaign top of mind and move supporters to get involved. Although marketing efforts should start as early as the beginning of November, there’s a lot you can do in the week before Giving Tuesday to get people’s attention and mobilize your donors.

If you’re looking to increase donations for your nonprofit organization, your first move will be to improve the fundraising goals you set for your organization. Most nonprofits have fundraising goals, but not all goals are created equal. In 1981, an article by George Doran, There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives, appeared in Management Review. It outlined a five-part method for creating smart objectives that is now used in many industries for project management.

On the Classy Podcast, we have the opportunity to sit down and talk with leading executives and influencers in the social sector, and we like to ask them: “What makes a good leader?”

It might seem like a simple question, but developing leadership skills can be difficult for anyone regardless of how big or small their organization is.

Two recent guests, Piper LeJeune, the director of digital strategy and engagement for the Salvation Army Southern Territory, and Jeff Roman, executive director for Convoy of Hope, both offer a wealth of knowledge about how you can foster leadership skills to grow your team and organization. Below, we dig into their expert insights.

As the global giving day that kicks off the holiday season, #GivingTuesday—the charitable counterpart to Black Friday and Cyber Monday—calls for special attention this year. In 2016, the social sector raised $177 million online, a record total that proves the movement is only gaining momentum.

To help you make the most of this global day of giving, we’ve assembled 15 resources chock-full of #GivingTuesday ideas and strategies to help you plan your best campaign yet.

The biggest giving month of the year is right around the corner. In fact, about a third of all giving happens in December. To get the most out of your December, kick off the month with a killer #GivingTuesday campaign. And to get the most out of your #GivingTuesday campaign, partner with a corporation.

Institutional funding for social solutions is going through an exciting evolution.

Available capital has soared over the past few years.

Between 2001 and 2011, some 20,000 new foundations were created in the United States, representing a 32 percent growth in the industry. In that same time period, giving grew by 61 percent, and assets grew by nearly 39 percent. Impact investors have ushered in new pools of cash, with more than $300 billion in capital invested in 2014, a 40 percent increase since 2012. In addition, creative new approaches like venture philanthropy and pay for success models are diversifying ways funding can be allocated to social solutions.