Profile on my “New Prime Program” on LivingHealthy.com

The Midlife Crisis. It’s when men in their 40s, 50s and 60s start buying fast cars, breaking up marriages, dating young women and acting like they’re trying to relive their 20s, when they were healthier and more energetic.

But Craig Cooper, founder of the CooperativeHealth and Performance Research Labs, which helps improve the health of middle-aged men, firmly believes it doesn’t have to be that way. In his new book, Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40, he says most men in the 40-to-60 age bracket (including himself, at age 52) can live today at the peak of their physical, emotional and mental prowess provided they are “getting everything tuned up, trimmed down and running smoothly [to make] the middle years the best years yet.”