That, especially on a stand-alone piece, is purely a matter of style.
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JLGApr 26 '12 at 11:45

Okay. Good to know. I SO appreciate this. Going to the printer....
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AkilahApr 26 '12 at 12:00

If you had asked for copy editing reasons, your post is likely to be closed. Please avoid. (Maybe you've already left on your errand.)
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KrisApr 26 '12 at 12:08

I see. I didn't literally run to the printers. Silly figure of speech I guess. I was just excited to have validation for my instinct in this regard. My instinct was to capitalise both. I'm just working with a designer who is helping me with a concept for my small business brochure and price list. I didn't realise there might be a conflict. Duly noted.
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AkilahApr 26 '12 at 12:30

Title case is for titles. Capitalizing Important words in the Middle of a sentence is simply Not done in English.
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RegDwigнt♦Apr 26 '12 at 12:05

@Reg Dwight. Pl read the post title and the Q. It's stand-alone and on the back cover, sort of. I can understand your haste.
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KrisApr 26 '12 at 12:15

Oh!I wondered if there would be a difference between US and UK grammar on this point. Yes, these two words are a stand-alone on the back. After stating the policies I simply wanted to be sure to thank them
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AkilahApr 26 '12 at 12:25