Article January 1, 1994

PRESENTING ... THE REPS WWD KICKS OFF A ... 01-05-9401-05-94PRESENTING ... THE REPSWWD KICKS OFF A NEW SERIES HIGHLIGHTING PROMINENT REPS AT THE CHICAGO APPAREL CENTER.Bernice Burg and Associates Showroom: 13-124...

PRESENTING ... THE REPSWWD KICKS OFF A NEW SERIES HIGHLIGHTING PROMINENT REPS AT THE CHICAGO APPAREL CENTER.Bernice Burg and Associates Showroom: 13-124 Principals: Bernice and Leonard BurgLines: Andrea Jovine Dresses, Chava Sweaters, Citi, Danskin, Delah McKay, Pira, Renfrew, Simonia, Suzelle, ZZ Silk"I try to merchandise the showroom so there's a bottom price point and a top price point...I'm not locked into a bridge or contemporary category, but offer a good mix for a store. It's one-stop shopping for the customer."--Bernice BurgSME Inc. Showroom: 1376 Principal: Marshall Stewart Lines: A+ Limited, At Ease, C'Est City, Item, Joan Vass USA, John Christy, Kriss Kross, MM by Krizia, Red Rhythm"Everything should complement everything else in a store--I try to do that in my showroom. Nothing competes with anything else--everything has its own look and feel. Fashion drives this industry. If I represent something it must be stylish, chic, tasteful and fashionable." --Marshall StewartSusann Craig Showroom: 10-112 Principal: Susann Craig Lines: All That Glitters, Back East, Jan Michaels (jewelry), Incognito (sunglasses), K. Bell (socks and hosiery), Liz & Jane, New Options, Parkhurst (hats), Prairie Cotton, Toucan (hats), Walker Bags"Our combination of accessories and clothes makes us unique. I can be a lower-price line for an expensive store or be high end for a more moderate store. Contemporary is more of a point of view than a style--it's a way of merchandising. Clothes should be fun, and we have a very relaxed showroom." --Susann CraigKarin Ann BergerShowroom: 13-113 Principals: Karin Berger and Beverly Simon Lines: A'Nue Ligne, Baldanza, Caroline Rose, Due per Due, Elbridge, Harriet Parker, Kielo Dyson, Mitsu/Kinu, Norman Todd, Phyllis Keitler, Regina Porter, State of the Art, Stella Blue, Susan Barry, Morton Myles, Pura"You can't be all things to all women, but we certainly try. We look for newness; you have to give the customer a reason to buy." --Karin Berger

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