first, to provide a permanent URL for information, no
matter how often a website is redesigned or restructured;

second, to provide simplified versions of very long URLs
or ones that are difficult to remember.

Keywords may only be used for institutional web pages with urls containing the vcu.edu domain and correct VCU branding. Keyword destination web pages must be compliant with the VCU Web Standards & Guidelines prior to being approved.

‘biology’ was the first go.vcu.edu keyword, making its debut in January 2007.