Experts: they just don’t make ’em like they used to

Next time you’re writing a cheque for your licence fee, remember to seal it with a kiss for people like Chris Lake, expert on the cost of sending e-mails:

The cost of sending 1.8 million e-mails is about £6,000, estimates Chris Lake, editor of E-consultancy.com which advises people on internet strategy.

“Last week I had lunch with someone who sends out 180,000 a week as a newsletter, which cost him £600,” he says. “That would make it £6,000, but it could be much less or much more. Plus there are the resources to craft it and put it together.”

There are lots of variables so we can’t be sure, he says.

Thank God he had lunch with another idiot in time, otherwise where would we be now? Sheer guesswork from some pillock, that’s where. Imagine that.