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Dunkin' Donuts launched the DD Perks rewards program this week, marking the chain's first foray into a national customer-loyalty program. Under DD Perks, customers register their loyalty cards online and receive one Dunkin' Dollar for every $20 they spend using the card. To mark the start of DD Perks, the company plans to donate $1 for every reward earned to U.S. troops.

The recession may be over but many restaurant chains are seeing a still-uncertain recovery, and some are turning to beefed up customer-loyalty programs to drive traffic and solidify customer relationships. Dunkin' Donuts recently debuted its first national loyalty program and TGI Friday's has relaunched its Give Me More Stripes program.

Dunkin' Donuts launched the DD Perks rewards program this week, marking the chain's first foray into a national customer-loyalty program. Under DD Perks, customers register their loyalty cards online and receive one Dunkin' Dollar for every $20 they spend using the cards. To mark the start of DD Perks, the company plans to donate $1 for every reward earned to U.S. troops.

Dunkin' Donuts launched the DD Perks rewards program this week, marking the chain's first foray into a national customer-loyalty program. Under DD Perks, customers register their loyalty cards online and receive one Dunkin' Dollar for every $20 they spend using the card. To mark the start of DD Perks, the company plans to donate $1 for every reward earned to U.S. troops.

Dunkin' Donuts has launched Caught Cold, a campaign that gives tickets to Boston Celtics and Boston Bruins games to people drinking iced Dunkin' coffee. "We went out every Tuesday and every Thursday with street teams and basically just rewarded our guests on the spot with tickets," said Tom Manchester, who heads company sports marketing for the Northeast.