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Paradoxically, the most “unique” nurturing tracks are the most basic and have been executed long before the concept of lead nurturing ever existed: where a sales, marketing or customer service professional sends a prospect information focused specifically on meeting the client’s need. Become a trusted advisor by adding value with each interaction and sharing relevant information. MORE

Anyone who has worked in inside sales knows that sales professionals are always informally testing to learn what works and what doesn’t. Tweet I have a confession to make. There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale. So, I wanted to see if this heuristic could be applied to lead generation through teleprospecting. Test #1. MORE

These questions even had the options of “none” and “other” so prospects didn’t even have to provide any meaningful information, but according to Christine, most did. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel. Background on the campaign. MORE

The title of each of these summaries links to the full MarketingSherpa B2B Newsletter article with detailed steps and creative samples, so if any of the case studies shared in this post grabbed you, do click through so you can get the full value of the information and campaigns your marketing peers shared with us. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Scalability. Results? MORE

But it’s what you do with that gathered information that makes the biggest difference. Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. The third step requires marketers to “map the content to the cognitive process of each persona.”. MORE

Make sure you understand what each persona looks like, their needs and goals, what information they’re looking for and how they prefer to receive their information. Decide what information would be most relevant to them . Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Step #1. MORE

Including information about what visitors can use your website for such as “browsing,” “view pricing” and “save favorites” will clue prospects into what they can do on your landing page. Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Tip #1. Highlight your value proposition. Tip #2. Tip #3. This idea is all about relevance. MORE

Share best-practice lead generation information. Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! They complain about lead quality. They complain about lead volume. MORE

But instead of letting users either become frustrated by doing a lot of zooming in and out or leaving the site altogether, Avaya uses an interim page to inform visitors the content they are about to see is not on the mobile site, but in the desktop version. The magazine offers users content to find inspiration and information to help them stay on top of technology trends. MORE

Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Remember, less is more. MORE

To address this issue, the company had a highly structured four-step process: Domino #1 : The company invited CEOs to opt-in to a by-invitation-only quarterly newsletter that shared proprietary information about selling mid-market companies. Tweet “You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”. Photo attribution: Pixel. You may also like. MORE

Share information that sticks with them. Here’s a nurturing litmus test: Can prospects benefit from the information you provide, regardless of whether they buy from you? Share information that sticks with them. Qualification information for each lead. And soon sales began to see why they needed to capture accurate information about leads in the system. MORE

For example, if you have a webinar, send them a follow-up email with more information. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. Executives get too much undifferentiated content. MORE

Qualification information for each lead. For example, one partner had an administrative person at the meetings enter information about leads into the CRM system as people were talking. Soon, sales began to see why they needed to capture accurate information about leads in the system. Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. MORE

Be sure to provide different kinds of information to your prospect based on what point they are in the buying process. Industry information will most likely tell what pains your prospects are experiencing. Be sure to add this information to your marketing data often so that you can easily define your target segments based on these indicators. Segmentation. Customer focus. MORE

There is only so much information that you can get off a Web forum or that someone will volunteer in an email. The more you know about your salespeople, the more you can use that information to match them with leads they’ll have the most success with. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. Leverage this. MORE

Helping to answer a question or offering more information. 4. Sending information that is relevant to the recipient’s problem. 5. Giving them useful information that sticks with them and/or helps them grow as an individual or company. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. Starting to get my point? MORE

Keep your emails brief, relevant, helpful, informational, but not promotional. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. My advice is to start accumulating and building your lead nurturing library now. What can you send via email? MORE

Before launching, make sure you have enough content to post fresh information at least twice a week for a couple of months. This is not advertising or self-promotional content, but information that is fully aligned to the group theme and your members’ needs. Tweet How easy it is for the mighty to fall. Especially on social media. It was cringe-worthy. So, what happened? MORE

You’re creating value by giving them useful information in digestible, bite-sized chunks. By providing valuable education and information to prospects up front, you become a trusted advisor. You Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The It’s about progression. MORE

They want information. Tweet Words matter. Words inspire. Words are influence. One of my greatest inspirations in copywriting has always been Rudyard Kipling because he understood the true power words possess. This little gem, “Words are, of course, the most powerful drug used by mankind,” is one of his better-known quotes on the subject and you can see why. Approach: A/B split test. MORE

Different audiences require different perspectives, pieces of information and credibility indicators than others. This is a very intentional use of email and social content, driving the customer down the funnel with informative and sharable content. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. MORE

This makes me wonder what is being sent in those 10,000-plus emails each month: Do they know what information their prospects want at each stage of the buying cycle? Do they know how they want to consume that information? Do they have the means to provide that information through their emails? This makes sense, considering highly relevant email will achieve the other two goals. MORE

As a consequence, how you arrange the story your marketing efforts will make the difference between delivering information of true value, or just another frustrating sales pitch prospects don’t want to hear. Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. The company identifier. MORE

They provide too much information freely. People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. Your content or ideas should educate, and inform and be valuable even if people never buy from you. talked about freely sharing ideas and helping people. ” My response. My potential partner was still skeptical. MORE

It also helps me track my industries, competitive information, customer news, and potential customer news. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . The physics trigger events. How was interest created? MORE

Todd said SAP uses social business as a strategy that employs social media, social software and social networks to drive a mutually useful connection between people, information and assets. So, what is social business exactly? While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth. From strategy to practice. MORE

Every time you pick up the phone — whether it be the first call or the 50th call — it’s important to create value by providing your prospects useful information in digestible, bite-size chunks. ” Be relevant and uber-informed. and you can leverage this information through lead scoring to help you prioritize when someone might be ready for a call. Become a trusted advisor by adding value with each interaction and sharing relevant information. By providing valuable education and information to prospects up front, you become a trusted advisor. MORE

You can utilize this information to better inform your 2015 strategy. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did. Lead nurturing involves providing prospects with relevant and valuable information and helping them on their buying journey, regardless if they ever buy from you. MORE

” In my work with one organization, these are the key points of information that Sales often wants to know about a lead: Role in the organization. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Here’s how. Create a marketing funnel, not just a sales funnel. Business need. million. MORE

When people ask for information, they expect a rapid and personal response. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that. Without being annoying, you need to stay in their radar until they’re ready to talk to you. It’s critical in lead nurturing to know where a prospect is in their buying cycle so that helpful information relevant to the need at a specific point in time can be delivered. Then, use this information to begin predicting those that will become future customers. MORE

The general trend here is there’s just so much information out there. Our goal with Owler to become a must use tool that gives a lot of very crisp information in a way that people can absorb it. How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast. images/2016/09/Jim-Fowler-interview.mp3. MORE

But it was obvious to me that another significant change was occurring both in how we get information and how we communicate with each other. Our blog, www.theconversioncompany.com/blog, contains a wealth of information about strategy and tactics. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? Who do you want to reach? MORE

Provide qualification information for each lead while making it clear who owns the lead. Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Lack of lead management impacts lead conversion and ROI. Lead management defined. MORE

Instead, people are sharing information and driving relationships,” Margetic said. Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present. Social media has made more of an impact, significantly on B2B than B2C,” he said. MORE

To learn more about the challenges Byron faced in transforming IHS’ email program, you can watch the on-demand webinar replay of “ Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing.”. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. MORE

In Treatment B, the focus was on sharing valuable information that is not nationally advertised. lift over Treatment A and in attaining broker information from the decision-maker at an 88% level of confidence. Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff. Consequently, wouldn’t it make sense to test and optimize this process? MORE

Keep the ‘giving of information’ at a comfortable leve l. They come to your site for information. People start to question the value of providing too much information on forms before you’ve earned their trust. Start with requesting basic information such as an email address. Purge those inquiries containing any obvious bogus information. MORE

If left to themselves, visitors might not have found the demo and could have left the site without gaining information that would have led to an eventual sale. Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. 24, here at Summit. Experiment background. Test Design: A/B split test. MORE

These are the key points of information that sales often wants to know about a lead: Role in the organization. Lead nurturing involves providing prospects with relevant and valuable information and helping them on their buying journey and adding value regardless if they ever buy from you. It’s about doing better with the ones you already have. Their motivation. Use the phone. . MORE

They provide too much information freely. People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. Your content or ideas should educate, and inform and be valuable even if people never buy from you. talked about freely sharing ideas and helping people. ” My response. My potential partner was still skeptical.

But it was obvious to me that another significant change was occurring both in how we get information and how we communicate with each other. Our blog, www.theconversioncompany.com/blog, contains a wealth of information about strategy and tactics. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? Who do you want to reach?

Share information that sticks with them. Here’s a nurturing litmus test: Can prospects benefit from the information you provide, regardless of whether they buy from you? Share information that sticks with them. Qualification information for each lead. And soon sales began to see why they needed to capture accurate information about leads in the system.

These are the key points of information that sales often wants to know about a lead: Role in the organization. Lead nurturing involves providing prospects with relevant and valuable information and helping them on their buying journey and adding value regardless if they ever buy from you. It’s about doing better with the ones you already have. Their motivation. Use the phone. .

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The general trend here is there’s just so much information out there. Our goal with Owler to become a must use tool that gives a lot of very crisp information in a way that people can absorb it. How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast. images/2016/09/Jim-Fowler-interview.mp3.

Be sure to provide different kinds of information to your prospect based on what point they are in the buying process. Industry information will most likely tell what pains your prospects are experiencing. Be sure to add this information to your marketing data often so that you can easily define your target segments based on these indicators. Segmentation. Customer focus.

It also helps me track my industries, competitive information, customer news, and potential customer news. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . The physics trigger events. How was interest created?

Helping to answer a question or offering more information. 4. Sending information that is relevant to the recipient’s problem. 5. Giving them useful information that sticks with them and/or helps them grow as an individual or company. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. Starting to get my point?

Share best-practice lead generation information. Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! They complain about lead quality. They complain about lead volume.

Keep the ‘giving of information’ at a comfortable leve l. They come to your site for information. People start to question the value of providing too much information on forms before you’ve earned their trust. Start with requesting basic information such as an email address. Purge those inquiries containing any obvious bogus information.

You’re creating value by giving them useful information in digestible, bite-sized chunks. By providing valuable education and information to prospects up front, you become a trusted advisor. You Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The It’s about progression.

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Make sure you understand what each persona looks like, their needs and goals, what information they’re looking for and how they prefer to receive their information. Decide what information would be most relevant to them . Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Step #1.

The general trend here is there’s just so much information out there. Our goal with Owler to become a must use tool that gives a lot of very crisp information in a way that people can absorb it. How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast. images/2016/09/Jim-Fowler-interview.mp3.

Be sure to provide different kinds of information to your prospect based on what point they are in the buying process. Industry information will most likely tell what pains your prospects are experiencing. Be sure to add this information to your marketing data often so that you can easily define your target segments based on these indicators. Segmentation. Customer focus.

It also helps me track my industries, competitive information, customer news, and potential customer news. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . The physics trigger events. How was interest created?

Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Remember, less is more.

Paradoxically, the most “unique” nurturing tracks are the most basic and have been executed long before the concept of lead nurturing ever existed: where a sales, marketing or customer service professional sends a prospect information focused specifically on meeting the client’s need. Become a trusted advisor by adding value with each interaction and sharing relevant information.

You can utilize this information to better inform your 2015 strategy. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did. Lead nurturing involves providing prospects with relevant and valuable information and helping them on their buying journey, regardless if they ever buy from you.

Different audiences require different perspectives, pieces of information and credibility indicators than others. This is a very intentional use of email and social content, driving the customer down the funnel with informative and sharable content. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign.

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Provide qualification information for each lead while making it clear who owns the lead. Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Lack of lead management impacts lead conversion and ROI. Lead management defined.

” In my work with one organization, these are the key points of information that Sales often wants to know about a lead: Role in the organization. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Here’s how. Create a marketing funnel, not just a sales funnel. Business need. million.

As a consequence, how you arrange the story your marketing efforts will make the difference between delivering information of true value, or just another frustrating sales pitch prospects don’t want to hear. Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. The company identifier.

Qualification information for each lead. For example, one partner had an administrative person at the meetings enter information about leads into the CRM system as people were talking. Soon, sales began to see why they needed to capture accurate information about leads in the system. Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management.

Keep your emails brief, relevant, helpful, informational, but not promotional. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. My advice is to start accumulating and building your lead nurturing library now. What can you send via email?

Todd said SAP uses social business as a strategy that employs social media, social software and social networks to drive a mutually useful connection between people, information and assets. So, what is social business exactly? While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth. From strategy to practice.

In Treatment B, the focus was on sharing valuable information that is not nationally advertised. lift over Treatment A and in attaining broker information from the decision-maker at an 88% level of confidence. Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff. Consequently, wouldn’t it make sense to test and optimize this process?

Instead, people are sharing information and driving relationships,” Margetic said. Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present. Social media has made more of an impact, significantly on B2B than B2C,” he said.

There is only so much information that you can get off a Web forum or that someone will volunteer in an email. The more you know about your salespeople, the more you can use that information to match them with leads they’ll have the most success with. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. Leverage this.

Including information about what visitors can use your website for such as “browsing,” “view pricing” and “save favorites” will clue prospects into what they can do on your landing page. Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Tip #1. Highlight your value proposition. Tip #2. Tip #3. This idea is all about relevance.

They want information. Tweet Words matter. Words inspire. Words are influence. One of my greatest inspirations in copywriting has always been Rudyard Kipling because he understood the true power words possess. This little gem, “Words are, of course, the most powerful drug used by mankind,” is one of his better-known quotes on the subject and you can see why. Approach: A/B split test.

For example, if you have a webinar, send them a follow-up email with more information. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. Executives get too much undifferentiated content.

If left to themselves, visitors might not have found the demo and could have left the site without gaining information that would have led to an eventual sale. Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. 24, here at Summit. Experiment background. Test Design: A/B split test.

Anyone who has worked in inside sales knows that sales professionals are always informally testing to learn what works and what doesn’t. Tweet I have a confession to make. There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale. So, I wanted to see if this heuristic could be applied to lead generation through teleprospecting. Test #1.

The title of each of these summaries links to the full MarketingSherpa B2B Newsletter article with detailed steps and creative samples, so if any of the case studies shared in this post grabbed you, do click through so you can get the full value of the information and campaigns your marketing peers shared with us. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Scalability. Results?

To learn more about the challenges Byron faced in transforming IHS’ email program, you can watch the on-demand webinar replay of “ Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing.”. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns.

These questions even had the options of “none” and “other” so prospects didn’t even have to provide any meaningful information, but according to Christine, most did. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel. Background on the campaign.

Every time you pick up the phone — whether it be the first call or the 50th call — it’s important to create value by providing your prospects useful information in digestible, bite-size chunks. ” Be relevant and uber-informed. and you can leverage this information through lead scoring to help you prioritize when someone might be ready for a call. Become a trusted advisor by adding value with each interaction and sharing relevant information. By providing valuable education and information to prospects up front, you become a trusted advisor.

When people ask for information, they expect a rapid and personal response. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that. Without being annoying, you need to stay in their radar until they’re ready to talk to you. It’s critical in lead nurturing to know where a prospect is in their buying cycle so that helpful information relevant to the need at a specific point in time can be delivered. Then, use this information to begin predicting those that will become future customers.

But it’s what you do with that gathered information that makes the biggest difference. Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. The third step requires marketers to “map the content to the cognitive process of each persona.”.

To address this issue, the company had a highly structured four-step process: Domino #1 : The company invited CEOs to opt-in to a by-invitation-only quarterly newsletter that shared proprietary information about selling mid-market companies. Tweet “You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”. Photo attribution: Pixel. You may also like.

This makes me wonder what is being sent in those 10,000-plus emails each month: Do they know what information their prospects want at each stage of the buying cycle? Do they know how they want to consume that information? Do they have the means to provide that information through their emails? This makes sense, considering highly relevant email will achieve the other two goals.

Before launching, make sure you have enough content to post fresh information at least twice a week for a couple of months. This is not advertising or self-promotional content, but information that is fully aligned to the group theme and your members’ needs. Tweet How easy it is for the mighty to fall. Especially on social media. It was cringe-worthy. So, what happened?

But instead of letting users either become frustrated by doing a lot of zooming in and out or leaving the site altogether, Avaya uses an interim page to inform visitors the content they are about to see is not on the mobile site, but in the desktop version. The magazine offers users content to find inspiration and information to help them stay on top of technology trends.