I talk to Dr. Nick Bowman from West Virginia University about how video games differ from other media in terms of the demands they place on players and thus how our approaches to studying them should differ. It turns out that video games ARE special and something new.

How can information about players’ scores and other accomplishments be framed so as to motivate them to compete and try to do better than other players? Let’s explore 3 psychological phenomena that can help.

Destiny’s loot system leaves out one very important component that could make playing the game more compulsive and habit forming. But it adds in another that might be prolonging player enjoyment after getting a sweet loot drop.

Sony just launched its PlayStation Now service that lets you rent access to streaming games. The pricing seems a bit odd to some, but it actually uses some well established psychological tricks to nudge you towards the option that Sony wants you to take. Allow me to explain…

Why do we feel like we have a real relationship and feelings for characters like Ellie in The Last of Us? The psychology behind parasocial relationships explains why video games are better at this than any other medium.

Are you more dominant, kind, assertive, clever, or flirty depending on how your character appears in-game? Both new and old research has shown that the avatars we adopt can influence our behaviors not only inside the game, but outside as well.

With the Xbox One and PS4 in stores this month, many of us are comparing bulleted lists of features when trying to decide which to buy. That’s a step up from blind fanboyism, but such an approach can still trigger a couple of mental errors in judgment. Here’s how to avoid them.

With the help of researchers in psychology and marketing, let’s explore why we tend to get nostalgic about old games, why we may be fooling ourselves about how great they were, why it may be a good thing anyway, and why it makes us vulnerable to marketers.

What effect does using highly sexualized avatars have on our preoccupation with body image and acceptance of rape myths? Some new research on self-perception theory and virtual reality avatars suggests some things you should be aware of the next time you sit down at a character creation screen.

The “less is more” effect can make one product seem more valuable than another even though it has less to offer. The Humble Bundle deals provide a great real-world example of how you might be willing to pay more if the deals were presented in just a slightly different way.

Candy Crush Saga is the most popular game on Facebook, iOS, and Android. Unsurprisingly, it uses a few psychological levers to move its players, and this article focuses on one of them to answer the question: Why do they limit the number of lives you have per day instead of letting you play as much as you want?