LINGUISTIC TRICKS

Like a malapropism, a pun is a play on words, but of a different sort. It is the use of a word (or its homophone) in such a manner as to convey an idea different from, even opposite to, its meaning at face value. For instance, in the classic novel about Dr. Jekyll and Mr. Hyde, the determined investigator says of his elusive quarry, Mr. Hyde: “If he be Mr. Hyde, then I’ll be Mr. Seek.”

For another example, a promotional poster for Jamaica’s ultrafast sprinter Usain Bolt says, “Walk, Run, Bolt!” The use of “Bolt” as a verb is eloquent. And in the 1970s an advertisement for “Mother’s Pride,” a popular brand of breakfast bread, said “Return your MP to the kitchen cabinet.” (All four nouns and verbs here are puns, and each pun relates to England’s parliamentary election process.)

One particularly sharp pun was attributed to Ferdinand Marcos, the once dictator of The Philippines, in an interview he gave to Playboy magazine in the presence of his wife Imelda, shortly before he died. Mr. Marcos had once trained in law and liked to consider himself a lawyer still. The interviewer asked Mr. Marcos what epitaph he would like on his tombstone.

Reflecting for a while, Mr. Marcos answered, “Here lies a lawyer.”

His wife pursed her lips and said, “No. ‘Here lies a lawyer who lies no more’.”

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