How to Write Blog Headlines that Drive Search Traffic & Shares

Whether you’re hiring the help of custom content writing service or writing blog content for yourself, the importance and influence of blog headings can’t be underestimated. After, all since the advent of digital marketing, the scope of traditional marketing has been greatly diminished.

Almost all the leading corporates and startups have started including the digital marketing costs in their total business budget. In fact, digital marketing is the major source of the popularization for most, if not all mordrn day brands.

Digital marketing strategies are diverse and there are a lot of things involved in it. One of the most effective digital marketing strategies is content marketing. Well-written content is capable of boosting up the value of a product or service, at a very minimal cost.

However, people have to first decide to read your content. And the only way to convince them to engage in your article is using captivating headlines. If the headline is catchy enough to intrigue the readers, your SEO friendly content will reach thousands out there.

Five things to concentrate on when writing a blog headline.

If you’re planning to crank up your own articles, or maybe hire a content writer, whichever the case, you should keep the following 5 important points in mind about creating blog headlines.

1. Include Keywords

Sounds rather obvious right? But do you really do it? An SEO friendly article is most likely to survive in the Google ranking race. Most of the article writing sites encourage their writers to create content that incopertes keywords in the blog tittles.

If you think of writing a captivating headline that contains all sorts of fancy words that aren’t directly related to your content, then you should never expect decent traffic from your content marketing efforts.

2. Don’t break trust with irrelevant headlines

The whole point of building an audience is based on the single most important element; trust. When you give a totally irrelevant title to your article thinking that it would bring in great traffic, you are absolutely right. You could draw a lot of audience through a misleading title.

But that will be the last time that visitor will be visiting your site because you have simply broken their trust. Being honest and spelling out relevant titles will be rewarded with great conversions and future loyalty. So, if you could avoid the misleading titles, that would be great.

3. KISS: Do not write an exhaustingly long title for your content.

Even though it is well-phrased and contains the keywords, it might miss to catch the attention of the readers just because of its length. So when you want to give a captivating title for your article, stick to a shorter version. When readers first see the headline on the SERPs (Search Engine Result Pages), they must be able to know what’s in it within a second. That’s how they could end up clicking the link to read the full content.

4. Use intriguing words

Most of the people who search on Google often begin with “free” and while going through the list of search results, they would mostly prefer the one that has the word “free” in it. From this, you should learn the importance of using the power words in the title. Other power words include “easy”, “new”, “latest”, “top”, etc.

Using these words in your titles will draw the attention of more readers and your content will be preferred over the one with the so-called fancy titles. So use these power words in your headline based on the theme of your content.

5. Steps’ based headline

The most captivating and informative headline over everything probably the headlines that start with “X steps to….” These headlines reveal what should be expected from the content and how much time the audience needs to spend on it. Such headlines have a special charm to it that the audience looks forward to as they click through your link.

Bottom line

If you can write content that includes these headlines, you are sure to attract more traffic to your website. Use the above-mentioned steps to construct catchy headlines for your SEO-friendly articles. Never underestimate the importance of a title in your article.

If you need help coming up with creative, captivating blog titles along with well-researched and engaging blog content, our writers can help, at a very minimal fee.