HTC M7 will have “new sound and camera experience” to challenge Nokia’s PureView

Last month, when I talked about Samsung’s yet to be announced Galaxy S4 flagship, I said it would be nice if the South Korean company could come up with something similar to Nokia’s PureView. While this may not happen anytime soon, Taiwan-based HTC is already prepared to take on Nokia and its advanced photo camera technology.

HTC has posted an article titled “A Brief History of Photography”, which ends with the promise that it’s going to bring us a “new sound and camera experience” this year. Naturally, since we’ve just heard that the new HTC M7 would come with an Ultrapixel camera, the new experience should debut with this handset – which will be HTC’s flagship Android smartphone of 2013.

HTC’s article suggests Nokia’s PureView technology isn’t as fantastic as the Finnish company says it is. After all, megapixels don’t count – it’s the final image quality that does. Still, it remains to be seen if HTC’s M7, with its new Ultrapixel sensors, can actually stand next to Nokia’s 808 and Lumia 920, photography-wise. Because, despite what HTC is implying, PureView cameras can provide the best photos taken with a smartphone, ever.

The M7 will be announced by HTC on February 19, simultaneously in New York and London. It should run Android 4.2 Jelly Bean, featuring a 4.7 inch 1080p display, and a quad-core Qualcomm processor.