Who We Are

See What We're Made Of

Virginia Buechel, Owner

COO - Chief Optimizing Officer

Growing up around my own family owned and operated small business in North New Jersey, I began to work closely with our marketing and online presence after I graduated college.

After attending seminars, working on digital marketing, and phasing out our print advertising, I realized that many other smaller businesses may have lost touch with today's marketing options.

Creating Built To Optimize is driven not only by my passion to show the value of online marketing, but also to reach out and ultimately get more customers for small businesses with simple solutions.

It's frustrating when businesses don't apply the right marketing techniques, spend too much money, and don't get results. My goal is to help businesses utilize the right digital marketing resources, without pouring a whole budget into it, and benefiting from real results.

I look forward to working with you and help your company to create online goals that succeed and continue to grow your customer base. Contact BTO today and begin strengthening your online presence with us.

If you always do what you’ve always done, you always get what you’ve always gotten

Our Story

Built from the ground up in 2013, Built To Optimize has faced the same challenges, desires, and goals that other fellow small businesses face on a day-to-day basis. We can honestly say we've walked a mile in your shoes.

Our Story

Built from the ground up in 2013, Built To Optimize has faced the same challenges, desires, and goals that other fellow small businesses face on a day-to-day basis. We can honestly say we've walked a mile in your shoes.

The Story Of Built To Optimize

Built To Optimize was grown from the ground up because of a need that Virginia Buechel felt had to be addressed with small businesses and their marketing plans. It seemed that too many small businesses were getting lost in the hustle and bustle of social media, websites, marketing, and other digital services that are a crucial part of running a successful business in the 21st century.

With too many large companies and firms out there chasing after small businesses and trapping them with big numbers and false promises, it was time to make it stop. Virginia knew all too well the hidden scams and "marketing" packages that these large companies were forcing down these small businesses' throats. It was time to make it stop.

Built To Optimize is built on the value of having a great online presence and how it can help drive more online traffic to small businesses in North New Jersey and ultimately drive more business. Small businesses have always been a backbone of America and Built To Optimize takes pride in helping those businesses with their online needs without false hopes.

Efficiency. It’s a word that I live by. Creating better solutions and easier ways to do things save time. And saving time saves money. Let us help you find the right solutions to help you save time and money.