Wednesday, November 27, 2013

As a small business owner, you probably have a group of customers
who are especially loyal and who really appreciate your business. You may want
to send them a Christmas card. This shows that you really enjoy working with
them and you can be sociable rather than all business, all the time. What
should you include in a customer’s Christmas card? What should you avoid?

Send cards that are of high quality (files if the cards are
digital, good quality paper if they are to be sent in the mail or given out).
If your cards are cheap, that will send the message the that your company is
cheap. Remember to be tasteful and sensitive to varying customer views and
opinions by keeping the theme of the card tame and traditional. Also, be aware
of different religious beliefs and customs. Not everyone celebrates Christmas,
so if you’re unsure, send out a Happy Holidays or Season’s Greetings card.

For the inside of the card, write a brief personal message
and hand-write a signature. This really makes the card personal and memorable.
If you don’t have a stamp, include a business card so the person remembers what
business the card came from a few weeks down the road.

While address labels are convenient and work for mass mailings, that is exactly the message you do not want to send with your Christmas cards (that it is a mass mailing). Hand write the address of the recipient (you can use
printed envelopes or labels for your business address in the top left corner).
Always stick to professional tiles and use proper salutations.

When it comes to sending out the cards, send it to their
business address unless you know them personally. Try to have all your cards in
the mail by December 15th to ensure they arrive on time.

Christmas cards for your customers is a great personal touch
that will not go unnoticed. Make it happen!