STX Entertainment has been around for only about a year and during that time they haven’t had lot of box office success. Bad Moms changed that becoming the first film of theirs to reach the century mark. Did it deserve this success? Was it one of the funniest films of the summer?
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It was a record-breaking January thanks entirely to American Sniper, which set records, both during its limited release run and especially when it expanded wide. There were a couple of other films that did well, but for the most part, it was a typical January. The question is, will American Sniper boost the overall box office, which would help February, or will its effects fade as it does? There are ten wide releases in February; there are a few films that may or may not open in the top ten. Of these, there are only two that have a real shot at true box office success. The biggest film in terms of buzz is Fifty Shades of Grey, which looks so, so bad. Personally, I would rather watch The SpongeBob Movie: Sponge Out of Water a hundred times than sit through just the trailer for Fifty Shades of Grey. If Fifty Shades of Grey becomes the biggest hit of the month, it will mrean the end of civilization. Because. I. Will. End. Civilization. Last February was mostly mediocre, except for The LEGO Movie which was a huge early year hit. There's no chance any film opening this month will match The LEGO Movie; the top two films likely won't match The LEGO Movie. Because of this, 2015 will need to rely on depth to come out ahead. I'm not sure how likely that will be.
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The Croods opened in March with more than $40 million and lasted long enough to pull in more than $180 million domestically and $570 million worldwide. That's a very impressive run for a spring release. Did it deserve this box office success? Or did it thrive because of the lack of direct competition?
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February is over, and for the most part, we should be very happy it is done and buried. The biggest hit of the month turned out to be Identity Thief, which will cross $100 million shortly. There were also a couple of impressive midlevel hits, like Warm Bodies and Escape from Planet Earth, but for the most part, it was miss after miss. This is bad news for March, which is not only dealing with a slumping 2013 box office, but will be compared with a strong March of 2012. Last March started with The Lorax, which earned more than $200 million. There's a good chance no March release this year will reach this milestone. Last March was also the month The Hunger Games opened, which earned more than $400 million. There's a chance the top three films opening this month won't earn that much combined. 2013 is going to take a beating in the year-over-year comparison and it is already $100 million behind last year's pace.
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