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Sunday, May 24, 2009

Suggestion Box for the web

TAG has long been an advocate of the Silicon Valley approach to evolving winning web sites. Get something out quickly - an Alpha version - to a handful of supportive and friendly users. Listen hard to their comments, improve, redesign and get the Beta out and keep listening, iterating.

We have joined the group of angels backing a simple to install, white label tool - Uservoice - which elicits Customer Feedback and Idea Generation based on “Ideas Anywhere” Approach.

Companies of All Sizes Now Have Easy and Affordable Way to Immediately Engage Customers in Two-Way Feedback Process

UserVoice provides hosted community sites where people share their ideas for how to improve a product, service, process, institution, or city. Users vote up the best ideas to give a clear picture of what they want in a fraction of the time and expense it would take with traditional solutions (e.g., emails, surveys, focus groups). Additionally, with users organized around specific ideas, organizations can easily respond to them as a group and create ongoing dialogue around specific issues, which is much more effective than the classic newsletter. As a result, people feel heard and gain a sense of ownership in the solutions they come up with, thereby building a new kind of brand affinity.

UserVoice already has hundreds of paying customers in multiple vertical markets that run the gamut from technology, government, healthcare, education and retail. New customers include companies of all sizes including Intuit, NASA, Facebook, Xing, Nielson, Genentech, Blackbaud, University of Wisconsin, Animoto, Seesmic, StumbleUpon and TweetDeck.

Companies can also leverage UserVoice internally to crowdsource ideas from employees on various projects. This same feedback approach can be applied in a number of different vertical markets as well — university administrators can discuss funding issues with students; politicians can work with their constituents on new propositions; and rock bands can connect with their fans about what they'd like to see on tour.

Since UserVoice is easy to configure, any organization can integrate and launch within a day or two for as long or as little a duration of time as needed. The flexibility lets administrators generate an “ideas anywhere” solution to complement existing efforts or create new channels of feedback. UserVoice is optimised for fast, affordable deployments that don’t require a lot of planning or resources from IT departments, offering an end-to-end white label solution — branded, domain-alias, single sign on, and with open APIs for creating unique, custom integrations.

For more information on UserVoice, please visit http://uservoice.com.

For additional perspectives, please visit the UserVoice blog at http://blog.uservoice.com.