A BOOST IN PRESENCE

SITUATION

A BOOST IN PRESENCE

Wilson Electronics launched weBoost, one of the largest manufacturers of cell phone signal boosting devices. WeBoost was diving into the Global market, starting with Southeast Asia and Canada. WeBoost was in a unique situation to launch their new brand that required a holistic, and non-cookie-cutter approach.

Brand Strategy80%

Product Catalog50%

Print Design & Layout75%

Media Planning60%

Logo/Identity35%

Ad Design55%

Product Warehouse75%

STRATEGY

BEING VISUAL

RUKKUS integrated the new brand identity into several avenues of weBoost’s communications. Created in-store, and point-of-sale displays for major retailers including Best Buy, Staples and regional mobile carriers throughout the U.S. And Canada. RUKKUS also implement strategy and project management of the production of new support materials with the new brand and messaging.

IMPACT

IN THE TOOL BOX

WeBoost was able to successfully implement their new brand into all their communication channels to the end-user and business partners in a timely manner. Due to that, they increased their retail distribution through mobile carrier stores. The majority of their distribution channels, also began carrying more weBoost products lines.They also increased presence and sales at the annual CES and CEDIA shows.