Responding to the growing demand for super-zoom digital cameras, Sony is introducing its 8-megapixel DSC-
H7 and DSC-H9 models. Designed to appeal to families with
budding athletes in their broods, the cameras debut Sony’s new Advanced Sports shooting mode.

This mode combines high shutter speed shooting and intelligent continuous auto-focusing. The cameras can
quickly focus on fast-moving subjects by predicting where those subjects will be in the frame. This
predictive technology also helps to reduce shutter lag, the time it takes for the camera to focus and
shoot.

The H9 camera takes fast-action shooting a step further. It sports a 3-inch, flip-up LCD screen so that
you can shoot comfortably from nearly any position. You can hold the camera low to the ground for eye-
level shots of kids, without having to contort yourself or crawl on the ground, or hold it high for shots
over the crowd. The H7 camera has a non-articulating but large 2.5-inch LCD screen for easy sharing and
viewing.

Capturing fast action does not have to result in blurry photos. The H7 and H9 incorporate Super Steady
Shot® optical image stabilization to minimize blur caused by camera shake, an important feature when
shooting at slow shutter speeds at full zoom. Their high sensitivity, up to ISO3200, also helps to fight
blur resulting from fast-moving subjects.

Both cameras feature powerful Carl Zeiss® 15x optical zoom lenses for up-close shots of big plays on the
field. You won’t miss the look of victory in your champion’s face with Sony’s new face detection
technology. It can identify up to eight faces in the camera’s LCD frame, and automatically adjust white
balance and flash as well as focus and exposure for correctly exposed, sharp photos.

Their high sensitivity (up to ISO 3200) will also help preserve the mood of your pictures by capturing
well-exposed, natural-looking photos, even in challenging low-light conditions. You can shoot at higher
shutter speeds to take in the maximum amount of light without using the flash. Picture noise, common to
pictures shot at high ISO levels, is minimized by Sony's Clear RAW ™ noise reduction technology.

The H-series cameras incorporate selectable in-camera editing functions so you can spend more time on the
field and less time behind a computer. Equipped with Sony’s Dynamic Range Optimizer, originally developed
for the Alpha digital SLR system, the new cameras can analyze captured image data and instantly determine
the best exposure and tonality of each picture before JPEG compression.

Other helpful in-camera functions include red-eye correction and photo retouching effects with filters.
You can create fun and artistic photos with up to four filter selections, such as the partial color filter
that can highlight your star athlete in color while the background of the photo is in black-and-white.

Both cameras are powered by the Bionz™ processing engine, which was also first used in Sony’s Alpha
digital SLR camera system. This new circuitry speeds up response times and delivers the fast image
processing speeds needed to produce color-rich, detailed pictures for true high-definition photo viewing.

The cameras use 31MB of internal memory, which can be expanded further with an optional Memory Stick Duo
or Memory Stick PRO Duo card, available in capacities up to 8 gigabytes. A high-speed USB 2.0 port
provides connectivity with Windows and Mac computers for fast transfers of images and movies. You can
make high-quality prints by simply connecting the camera to any PictBridge compatible photo printer.
These new cameras feature high-definition outputs. Simply connect them to your HDTV with the Sony VMC-
MHC1 high-definition component cable, sold separately, and turn photo viewing into an entertainment
experience