Do you know which of your marketing sources, like paid search, SEO, social media, and even offline sources, are the most effective at driving leads to your business? With ReachEdgeTM lead conversion software, you can finally know what’s working. Get our free ReachEdge feature guide to discover how the lead and call tracking technology built into our software works to show you which marketing is most effective. Plus, you’ll learn how ReachEdge helps you close more sales by automatically capturing

Google search is the number one way consumers are looking for local businesses online, and using SEO is a critical way to help your business website show up for local searchers. Whether you’re not sure where to start with SEO, or if you’ve tried SEO in the past with little to no impact, this free guide can help you learn exactly how to get found in Google’s organic search results. You’ll also learn how ReachLocal’s SEO service, ReachSEOTM, works to

When it comes to marketing your business, it can be easy to get caught up in staying up with what’s new, managing vendors, and allocating your budget – so much so that you may overlook a key part of your marketing: determining your return on investment. Or, maybe you’re so overwhelmed by all the metrics that you don’t know where to start. Check out these five signs you might need a system to help you track your marketing ROI so

What’s the first thing you do after a potential customer calls or emails your business? Does your staff provide excellent customer service and ask the right questions to qualify the lead? Do you record their contact information, product or service of interest, and phase they’re at in the buying cycle? Do you reply personally to voicemails and emails with timely and helpful information and continue to follow up as they make a their decision? Whatever you do with a new

Like a fine recipe, search advertising campaigns (also known as pay per click campaigns) require specific ingredients combined in a precise method to get good results: the right keywords, ad copy, landing pages, and so on. And when done correctly, you can end up with a masterpiece that will appeal to your target audience, driving visits to your business. But the wrong mix of ingredients can also result in a flop for your search advertising campaigns and cost you advertising

While getting a visit to your website or a contact from a prospect is great, those visits and contacts don’t mean much if you don’t use lead conversion best practices to turn them into new customers. So what is lead conversion, anyway? It’s everything a business needs to do to turn prospects into leads and leads into customers. Check out this glossary of 18 important lead conversion terms every small business needs to know. 1. Lead Source: This is the

In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons. First, Google now displays a “mobile-friendly” tag on links for sites that display optimally on a mobile screen. This means that mobile searchers will be more inclined

The FCC will vote on Net Neutrality Feb. 26. I’m the CEO of a company that works with small- and medium-sized businesses – helping them grow their customer-base using the Internet. Based on my experience with these businesses, I have no doubt that the FCC will do irreparable harm to our entire economy if they block Net Neutrality. America has always been known for fostering the dreams of entrepreneurs and small businesses. Our nation is better because innovators like Walt

Tranparency and education are key pillars in the foundation of our company and the promise to our clients. Every day, we deliver more customers to local businesses around the world. We do that by collaborating with our clients so they understand what they are purchasing and how it can help improve their businesses. Today, we take things a step further and kick off ReachLocal Remarks, a new video series to share our executives’ insights into the digital marketing industry. In the

If you’re like a lot of business owners, you naturally take charge of all the things needed to operate your business. But sometimes there are challenges that your business needs to solve that you can’t do on your own. For example, if there were a power problem in a restaurant, the owner would probably call an electrician. Or if a new health clinic opened, the practitioners would hire a lawyer for general council. Hiring help is more than ok – it’s