"The panlatine lexicon of economic marketing was developed within the Panlatine Network of Terminology (Realiter) and coordinated by Prof. Dr. Angela Bidu Vrănceanu, University of Bucharest. The final synthesis and editing of the material was made by Roxana Cioloaneanu. The field of economic marketing is relatively new and its dynamics is continuous.The applicative interest of this field is complex and refers to aspects of economy, trade, advertising, communication The list of illustrative terms for this field has been selected and limited to about 150 terms, Since marketing is a complex and heterogeneous domain whose limits are difficult to establish, we have tried to cover different areas of marketing by selecting terms belonging to
Of its various sub-areas, such as: marketing research, promotion policy, consumer behavior, distribution policy. This selection is also motivated by the diachronic evolution of marketing, discussed in the literature as being carried out in three stages: 1) 1900-1920: marketing deals with selling products on the market (sale); 2) The 1950s added a dimension, namely, the advertisement; 3) Due to the economic growth of the 50s and 60s, which led to an increase in competition, sales orientation of marketing has turned into customer orientation (consumer behavior) (see Zollondz 2007: 14-20). The elaboration of the marketing lexicon had as its starting point the Romanian language, the terms being selected from the Romanian specialized dictionaries and checked in specialized texts (scientific texts, didactic texts) and in economic press articles. For each term, equivalents were given in six languages
Romance (taking into account their territorial distribution where appropriate): Catalan, Spanish (Spain, Argentina, Mexico), French (France, Canada), Galician, Italian, Portuguese (Brazil). Also for each term the English equivalent is provided. The terms in the Pantellean Lexicon of Economic Marketing can be consulted in each of the above-mentioned languages ​​by using the alphabetical index for each language. All terms benefit from indicating the appropriate grammatical category. For some terms, quasi (synonyms) and / or writing variants have been recorded. (Cvasi) the synonyms in Romanian appear immediately under the title-term, and for the other Romance languages, they are listed one below the other. The arrow (→) means the reference to another title-term
(Quasi) synonym from the list. The inventory of terms includes both simple terms and terminological terms. The latter were taken over as such by the Romanian specialized dictionaries. For some simple terms, with circulation in other specialized languages, as well as in the common language, deconfiguring contexts, extracts from specialized texts and articles in the press and marked
In square brackets []. Each of the contributors to the Panlatine Lexicon of Economic Marketing project is responsible for the terms provided as equivalents in that language. We believe that the panlatine lexicon of marketing will facilitate interlingual communication and will satisfy the complex (extralinguistic, linguistic and terminological) interest in this field. The target audience is represented by specialists
In several areas: economics, commerce, advertising, media and, last but not least, terminologists and linguists. "