Tesla is going all-in with its new solar rental product as it now even removes the cost to remove the solar system if the customer doesn’t want it anymore. It virtually offers solar for as little as $50 a month with no risk. expand full story

Tesla is currently revamping its solar business to try to go back to growth and we’ve now learned of a new program where Tesla deploys a solar power system within 24 hours after ordering online. expand full story

Since Tesla acquired SolarCity, they have shut down several of the solar installer’s marketing efforts in order to focus on using its own car showroom to promote their solar and energy storage products.

But there’s one marketing effort that they are sticking to and even expanding: a deal with Home Depot. expand full story

When it was still called ‘SolarCity’, Tesla’s solar business was so strong in the residential market that it was installing over 30% of the solar arrays in the US.

Some assumed that SolarCity was riding the growth of the industry while others suggested that the company was driving that growth.

But now that Tesla acquired the company and shifted their strategy toward fewer installations with higher profit margin, they are linked to an overall fall in installations in the market. expand full story