The announcement that Apple Senior Vice President Mark Papermaster left
Apple sent shockwaves through the tech industry. Papermaster came to Apple from
IBM after the companies waged a short-lived
battle over exactly when he could start working at the hardware company.

After that, he took over the iPhone and iPod Touch and, at least to
outsiders, did a fine job of delivering products that consumers wanted. His
departure from Apple was very much a surprise.

But it didn't take long for some details and speculation about
the reasons for Papermaster's departure from anonymous sources to make their
way into news reports. One claim made by the Wall Street Journal stood out. The
publication said that its sources claimed Papermaster didn't
match well with Apple's corporate culture. And as those problems persisted,
Steve Jobs started losing faith in his ability to lead the mobile devices
division.

Admittedly, the Wall Street Journal's report has not been
confirmed by Apple or Papermaster, so it's impossible to say why he really
left. But the source's claim of cultural incompatibility seems to be something
that some employees suffer from at Apple. And that's unfortunate because Jobs
has created one of the most distinct corporate cultures in the
business. Here is what makes Apple's corporate culture so
unique.

1. Focus on design

The first thing that every employee must remember about Apple
is that the company
cares more about the design of products than any other firm in the market.
Unlike Microsoft, which has historically done a poor job of creating
aesthetically pleasing products, Apple really gets design. It understands what
consumers want, it knows how to meet those desires, and it sets out to beat any
and all expectations. It's not always easy, but Apple seems to get it right
every time. If an employee doesn't help the company do that, he might end up
with another company sooner than he thinks.

2. Believe in Jobs

Apple is an interesting firm. Its corporate culture extends
beyond its employees to its consumers. So, what it expects from its employees,
it also expects from its customers. One of the most important things it expects
is for both stakeholders to believe in Steve Jobs. Over the past decade, Jobs
has been Apple's savior. He has helped the company revive its aging business
model, innovate beyond all expectations and deliver some of the better products
on the market. Sometimes, that belief in Jobs can go too far, as evidenced by the
most recent iPhone antenna debacle, but for the most part, believing in Steve
Jobs has been good for Apple and good for both employees and consumers.

3. Forget everything that came before it

When employees come to Apple, they are expected to immediately
do one thing: forget everything they ever knew about the technology world.
Apple does everything differently. Whether it's the design of products, how it
goes about devising ideas for new products or simply the way it carries itself,
everything is different at Apple. To pretend like something is similar to a
past employer is a mistake that could cause more trouble than it's worth. Apple
is different.

4. Believe Apple is better than all others

Apple has an ego unlike any other company in the space. Whereas
Microsoft always believes that the other shoe is about to drop, Apple believes
that it can stop the shoe from ever falling. Part
of that is due to Steve Jobs' ego. He believes that his company is the best
in the world and it should carry itself that way. Apple haters can't stand
that, but it has become a call to arms for all of the company's lovers and
employees.

iPhone Debacle Shows Why Product Flaws Are Unforgivable at Apple

5. Take flaws to heart

Because of its ego, Apple takes it to heart when it hears
people criticize its products. In true Apple fashion, it responds with a level
of venom that most other companies in the industry can't muster. After all,
what other firm in the space could have taken an antenna issue as bad as the
iPhone 4's and turned it on the competition without thinking twice? Apple doesn't
like being told that it's wrong. And both its employees and its fans are
expected to dislike it, as well.

6. Never admit defeat

Part of Apple's allure is its desire to never admit defeat. No
matter how badly its products are getting beaten, the company seems to find a
way to pull itself out of the fire with one last shot to save the day. Nowhere
is that more evident than in the computing market. With the right strategies,
Steve Jobs turned things around after making more than a few controversial (and
risky) decisions that paid off. Today, Apple is setting record profits. There
is nothing that Steve Jobs hates more than to see
a competitor beat his company. Perhaps that's why Google's gains in the
mobile market are so galling to the CEO.

7. Remember attention to detail

If Apple understands anything, it's that attention to detail
pays off in the long run. Google's Android operating system, for example, might
be selling well, but after using the software for a while and comparing it to iOS,
most consumers will find that it lacks some of the flashiness of iOS. That
doesn't make it any less useful-in fact, it's arguably just as useful as iOS-but
it does leave some consumers wondering why Google didn't go the extra mile. In
most cases, Apple goes that extra mile. It has become a staple of the company's
vision. And it's something that it expects from its employees.

8. Only Steve Jobs is indispensable

If Papermaster's departure is any indication of how Apple is
run, it's clear that only Steve Jobs is indispensable. What other company,
cultural differences or not, would be willing to see the person who has helped
the world's
most recognizable smartphone succeed beyond most expectations leave without
any remorse? It goes back to Steve Jobs' ego. He ostensibly believes that he is
the key to Apple's success. Apple lovers and some employees might agree, but
Papermaster was also integral to the success of the iPhone. Who Apple will get
to run the iPhone team as effectively as Papermaster did is anyone's guess. But
perhaps it doesn't matter. Apple has proved once again that only Steve Jobs'
job is safe at the company.

9. Secrecy reigns supreme

A discussion on Apple's corporate culture isn't complete
without mentioning its penchant for secrecy. Unlike so many other tech firms in
the space, Apple's upcoming updates rarely get leaked. In fact, it took a
mistake by one employee for the world to find out about the iPhone 4 before it
was announced. Perhaps that's why Apple has had a long-standing rule that
secrecy will govern success at the company. People who leak the firm's secrets,
even accidentally, will almost certainly find themselves being escorted out the
front door by security.

10. Domination is everything

Steve Jobs has one goal in mind when it comes to technology:
domination. He doesn't simply want to beat the competition in the all the
markets his company competes in, he wants to destroy them. He wants to make it
clear to the world that his company can best them all. Steve Jobs has something
to prove to the competition, customers and just about everyone else. And he
expects his staff to help him achieve that. If they don't, they will find
themselves working at Microsoft in no time.