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Google: Make your website mobile friendly by April 21…or suffer

Unless you want to lose search traffic, you need to make your site mobile friendly before April 21.

Google announced today that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21. The company says this will affect mobile searches in all countries, and will have a “significant impact” on search results.

It’s rare that Google uses the term “significant” to describe algorithm changes.

Google has been warning for a while that sites that aren’t mobile friendly will not rank as well on mobile searches.

Google offers a mobile friendly test for websites, and Webmaster Tools users can get a complete analysis of site issues.