Improve lead generation with help from unhappy customers

“When dissatisfied customers come knocking,” writes Andrew Spoeth on Marketo's Modern B2B Blog, “do you shy away from the work it takes to not just resolve the situation but to make lemonade from those lemons, or do you look the other way and hope for a bucketful of new leads to even out the playing field?” Spoeth maintains that, while unhappy customers are a drag, there are many lessons to be learned from them that could help land future prospects and improve marketing ROI.
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