Buy BC Food - raising awarness about local foods made in BC

Buy BC Food - raising awarness about local foods made in BC

Buy BC Food is a new public awareness campaign designed to help consumers expand their local diet by including great foods and other quality products made in beautiful British Columbia.

The awareness campaign is funded jointly by the Province of BC and the food industry and is administered by the BC Food Processors Association. Safeway is the initial retail partner and consumers will find BC products identified on Safeway store shelves across BC. The program will roll out to other retail stores in 2014.