In a commercial released today, Swift demos the iSweep Panorama feature on the new Sony TX7 Cyber-shot. According to a Sony press release, the ads will air tonight on NBC, FOX and CW, likely targeting a younger, primarily female demographic — though as the commercial suggests, she’s got a pretty broad fan base.

The camera boasts a number of other noteworthy features including a Carl Zeiss lens, “Exmor R” CMOS censor, HD video, and a touch screen, but Sony says Taylor Swift fans can get extra excited over the limited edition version with the singer’s signature engraved onto the camera.

However, the camera comes at a steep price of $400, which is considerably pricey for point-and-shoots. That’s nearly the cost of six tickets to see Taylor Swift in concert.