The #1 reason Facebook won’t ever change – Om Malik

Om puts numbers and facts around why Facebook has to remain what it is and probably even until it destroys itself. Its reason to exist (money) is based on selling your attention. Its making so much money ($27 per quarter) from US consumers that it cannot possibly change.

Facebook’s (much deserved) media nightmare continued this week when it came under criticism for spamming members who signed up for two-factor authentication. This was followed by charges that its Protect VPN software (based on its Onava CDN) was essentially corporate spyware. The collective outrage over Facebook and its actions might result in a lot of talk, but it won’t really change Facebook, its ethos, and its ethics. Let me explain!