Lovely Package

Curating the very best packaging design

“With a subtle flavour profile of a traditional christmas pudding, our brief was to name and design this festive stout. Our solution, ‘Sixpence Stout’ was inspired by the coin traditionally baked into a Christmas pudding in Victorian times for good luck. The design references the Christmas pudding with a festive holly placed above the “O” of the stout and the brandy butter inspired waxing on the neck of the bottle. The design also takes influence from vintage ale labels of the period.”

“I am proud to work with Woodinville Whiskey Company. They are producing some fantastic spirits and they’re doing it with soul – and lots of local flavor (not to mention local grains). This project included an original label and carton design for their first ever straight bourbon. It’s a special moment for a young distillery to release their first straight whiskey – it takes years of patience and there’s no shortcutting it. I took the same approach on the package design.”

“The briefing (In brief): We need to redesign our brand in order to reach a wider contemporary audience.

The target consumer: Various ages, mostly young and middle age consumers of both sexes, especially men.

The design: A case of redesigning visual identity, this was a challenge that we approached by analyzing carefully all the elements of the existing logo and its context. We decided to keep and rearrange them in a meaningful way: the emblem (a coat of arms with 2 lions) was separated from the brand name, the overall design became more clear and linear, a frame based message was introduced. This evolved like a scrabble game with visual elements in the place of letters.”

“Bat Masterson was an original old West Renaissance man. He lived large. He was a U.S. marshal, a buffalo hunter, a gambler, a businessman, a boxing promoter and a newspaperman. He was the embodiment of manifest destiny, always exploring, never settling, always striving to improve. Along those same lines of thinking 35 Maple Street Spirits created three whiskeys that honor this multifaceted man, each one representing a different aspect of Masterson’s life.”

Boris once again expanded its family of products with an entry into the world of spirits. The brand new product, a Quebec-made vodka, can be found on SAQ shelves, a first for the Boris brand, whose products had only been available in supermarkets and convenience stores until then.”

“This is one of Estudio Arena-Bahamonde’s new projects. This wine is surrounded by mystery. That is why we designed modern, minimalistic labels inviting wine lovers to discover each of its secrets. Morse code-written capsules, messages to decipher labels, mysteries to solve on the web or with social media.”

“Paperboy is about as green as it’s possible to make a wine bottle. It’s made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve like you find in a box of wine. The bottles are rigid and strong – they’re even icebucket safe for three hours – and take only 15% of the energy that regular glass bottles take to produce. They weigh only an ounce when empty so save a huge amount of energy on shipping. In Safeway now and available nationwide soon.”

“Five West Coast craft brewers teamed up to create a collaboration beer that required a packaging solution that not only celebrated craft and teamwork – but also saluted the craft beer drinkers bold enough to give it a try. Spruce Tip Stout, made with real Spruce tips, was brewed to celebrate BC Craft Beer Month by R&B Brewing, Brassneck Brewery, Red Truck Brewing, Main Street Brewing, and 33 Acres Brewing – all British Columbian breweries that call the Brewery Creek District of Vancouver home.”

“Wine used to be one of the most expensive liquors in some countries a few decades ago. Now it has become so affordable that we can even enjoy wine with a few dollars.

Unlike its popularity, we personally thought the way wine is consumed is and its culture on the table are a bit inconvenient.

vin grâce is a new solution, introducing the whole new wine culture to the market. Paper-made container is far more lighter than a glass bottle, not to mention easier to carry, cheaper to produce and of course not fragile.”

“What’s great about Northcoast’s beers is that they only use the necessary amount premium, high-quality ingredients. I wanted the design to reflect that by stripping everything down to basic, geometric shapes.”