To demonstrate some of the benefits of owning their new QuietComfort 35 headphones, Bose have enlisted the help of Houston Texans defensive end J. J. Watt and Baltimore Ravens offensive lineman John Urschel.

Noticing that the pair are wearing the same set of headphones, John asks JJ if he ever wondered how they work.

Despite getting a clear “No” in response, Urschel jumps right into giving a detailed scientific explanation.

Luckily the headphones noise cancelling capabilities come in handy when Watt chooses to block out the impromptu lecture and listen to some tunes instead.

The song in question that you hear the Houston DE listening to is titled ‘Right On’, a track released for download in June, 2015 by the New Orleans band Galactic and featuring vocalist Ms. Charm Taylor.
This 30-second ‘Get Closer’ TV spot premiered on YouTube at the official Bose page on October 12, 2016. Bose are promoted as the Official Sound Of The NFL.