Category: Social Media

At the marketing agency I work at we have been studying Tai Lopez lately. If you haven’t heard of Tai Lopez then you probably don’t use YouTube or social media at all, that’s all I can guess. No I’m only kidding, but basically he’s a guy who has taken over social media lately and now people are studying his strategies because they are so effective. Even universities an colleges have picked up his strategies and started teaching them.

When the company boss brought us in for a meeting a few weeks ago and said we were going to start modelling what Tai Lopez is doing for a few of our clients to be honest I was a little surprised. I kind of thought who the heck is this guy, and why are we going to model the “here in my garage” guy from YouTube?

Little did I know that he was actually a marketing genius that all of us can learn from. I remember I started Googling about the guy and came across a bunch of Tai Lopez scam articles but to be honest, all of them were a lie, there was only a few that told the real truth.

So who is Tai Lopez?

Rather than go on about his achievements and what he does, let me share a few resource links with you:

Basically the guy has a lot of following on social media and ISN’T a celebrity. He’s basically become a celebrity online through his very own marketing abilities, not from some scandal or because he’s an actor or whatever. He’s done his own marketing in order to grow his following online and make a lot of money from it too.

There’s no real figures about how much Tai Lopez makes from his social media but people estimate it to be 8-figures per year and rising fast. There’s no doubt he’s going to be sitting on a 9 figure brand soon that’s for sure.

Tai Lopez – His Strategies

Tai Lopez says that in order to be successful with social media you need to create your backstory. His backstory is that he had $47 bucks in his bank account and through getting educated with books and mentors he turned his life around and now has an amazing lifestyle, travels the world whenever he wants, has a mansion in Beverly Hills and over $1 million of luxury cars.

He says that the keys to being successful with social media platforms is to NOT treat all the platforms the same. You have to cultivate your content for each platform differently. Don’t just cross promote all the same content across the different brands. Tai explains in one of his videos that YouTube is a long form content platform. That means that longer videos do better on that platform, whereas Snapchat, Instagram and Facebook are short form platforms.

Facebook is evolving with their live video’s but generally speaking short videos still do better on Facebook than long ones. When it comes to Snapchat you need to have a story and make your snapchat interesting because ultimately snapchat tells the truth. Facebook, YouTube and Instagram are more polished platforms, but Snapchat tells the truth.

Snapchat is a great way to engage with your fans and show that you are real.

How Are We Using These Tips?

It’s actually pretty simple. Like Tai Lopez says you need to use the platforms differently. At the agency what we were guilty of doing is posting our own content (and clients content) across multiple platforms. This worked okay and was certainly better than doing nothing but it’s not the best way to do things. Instead create content specifically for each platform.

Those are just some of the things we are learning from his methods. He recently released his Traveling CEO program teaching you how to travel the world and get small businesses to pay you. I’m planning on purchasing the product myself soon so I can learn the strategies (please don’t tell my boss!). You can read a full review of Traveling CEO at NoBsImReviews blog.

I did some research and this was the only genuine review I could find.

Thanks for stopping by 🙂

Welcome

My name is Mark and I work for a marketing company. My day to day tasks involve managing Facebook ads, posting content to social media and looking after Instagram.

I've put this blog together to share my tips and experience. Plus I want to help others with their marketing!