The Consumer Catalyst in Asia's Emerging Markets

As the middle class expands in the emerging world, Andrew Sleeman, Mutual Series research analyst and portfolio manager of the Mutual International Fund, is seeing select investment opportunities arising from the growing thirst for consumer goods and services. He believes emerging markets in Asia hold particular investment potential.-Andrew Sleeman, research analyst and portfolio manager, Franklin Templeton Investments

There may be no better evidence of the economic power of the consumer than the spending frenzy that occurs this time of year…the sparkling lights, the “must-have” gifts and gadgets, the indulgent meals. Whether online, brick and mortar, big box or mom-and-pop, retailers count on the year-end consumer boom.

Consumer spending has long been a key driver of economic growth in the developed world. In the United States, for example, consumer spending accounts for roughly two-thirds of GDP. Holiday traditions, dates and shopping habits may differ in other parts of the world, but the desire to obtain more shiny objects and tasty treats as one’s income grows is universal. As the middle class expands in the emerging world, Andrew Sleeman, Mutual Series research analyst and portfolio manager of the Mutual International Fund, is seeing select investment opportunities arising from the growing thirst for consumer goods and services. He believes emerging markets in Asia hold particular investment potential.