If I remember correctly, JRAT used the name "Ratagonia" in their advertisements. This upset Patagonia who sicked their lawyers on them for name infringement. This may have at least partially led to the demise of the JRAT brand.

Yeah, that is what they always called Tom, I never heard anyone call him Tom, just JRAT, except for maybe a roommate or two. When I first met him he was living with 7 other climbers on the hill. I believe he was living there, it was kind of hard to tell who was living there and who was just visiting. I remember spending a good deal of time there in the summer of 86 because there was a really dry spell in boulder and there was a bong there that seemed to produce an endless amount of resin. That was a really fun time to be in Boulder, during the JRAT days. Some of the old JRAT ads in the mags are quite classic to look at these days.

Jrats' actual name is Nolan Thomas Jones Jr. He got the nickname Jrat because of his facial structure. I guess he sold the company around '89 or so... He was a roomate around '86. He's a good guy, a little too smart for most of us...

Hey Keen! Theo always called him Tom-the rest of us just said "hey..." or something. After he told us his real name, I started calling him Nolan.