This Gorilla Can Blow Your Power Bill Away

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At a time and age when energy conservation is a hot topic, two graduates from IIT Mumbai have struck gold with Gorilla fans. These super energy-efficient fans consume barely one-third the electricity needed for normal fans. Manoj Meena and Sibabrata Das, of Atomberg Technologies, say that they came up with the name to show aggression against soaring electricity bills. In fact, their tagline also reads ‘Kill The Bill’. On being asked what inspired them to come up with Gorilla fans, Manoj, lays it down statistically. “As of date, 22 per cent of Indians do not have access to electricity. And ceiling fans comprise 15 per cent of the total household consumption.”

Looking back at how they got there, he says, “I was always interested in robotics events. In my final year, I launched a platform called Neuron Instruments where other techies could come and work on research projects. After graduation, I started taking projects from research institutes like the IITs, BARC, ISRO, DRDO etc. With this, Atomberg Technologies was founded in 2012. Meanwhile, Sibabrata had also founded his startup, 24*7style.com, but later he came on board as co-founder.”

The product which was launched in September 2015 is priced at Rs 3500.The mechanism that guarantees such huge savings is a particular electronic motor called BLDC (Brushless DC motors). “The primary component which differentiates it from other fans is the use of Atomsense Technology. Using this technology, we have implemented smart algorithms to precisely tune the motor in real time, thus minimising losses,” explains Manoj. It can also reduce the power usage caused by your AC. “The purpose of an AC is to reduce the temperature of the room, and that of a ceiling fan is circulation of air in the room. Using these two together, one can use the AC at temperature 4 degrees higher, and still get the same level of comfort.”

Life hasn’t been easy though. “When you are competing in a segment that has established companies, setting up a distribution network was a challenge. But once people saw the demo of our product, they understood the potential,” Manoj says. The duo plan to develop a complete family of smart products.

Reach Out: www.atomberg.com

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