Learn how to create an online experience that your clients and prospects will value.

Digital Marketing: Driving Visitor Engagement and Lead Conversion

How can financial advisors drive website and online engagement? Achieving this in our regulated, compliance managed industry can be a challenge.

In this panel session from the Broadridge Matrix Get Connected Conference, industry experts review the different types of website traffic (organic, referral, direct and social) and discuss methods to leverage and convert this traffic into strong relationships and leads. They also discuss how to optimize channels that drive website traffic, including SEO, advertising, and social media, and why it’s important to create an engaging website experience that clients and prospects value.