The newest licensee, Jonathan “JJ” Jarrell, has a HR, law enforcement and motivational speaking background and really took to the brand and process as he was searching for a state of the art odor removal system that was a Green Certified Business. JJ has an upbeat humor and focused customer service acumen and is a results oriented professional. He has been operating a pressure cleaning business and now is the company’s newest licensee – Master Odor Removal – Ocala. JJ states, “I was very impressed with Master Odor Removal’s system and amazing reputation. As a Master Odor Removal licensee, I will have the opportunity to help customers from Ocala to Gainesville with their odor issues, from auto dealerships, private real estate and large commercial interiors of all kinds. Looking forward to being a licensee with a company that sets the standard in the odor removal industry!”

According to the Residential and Remodeling Index, the industry is projected to grow at a rate of 11% in 2017. It is estimated that apartment complexes, real estate staging, auto dealerships, gyms, day care centers, storage facilities, office buildings the U.S. will spend over $500M in odor mitigation services over the next 12 months, not including those affected by fire or flood issues!

Scent marketing is the latest frontier in the B2C landscape that has nearly exhausted the possibilities of auditory and visual marketing. Many savvy businesses are ever more considering methods to eliminate “off-putting” smells such as tobacco, smoke, pet, mildew and food odors that would negatively impact their brand as an integral part of their overall image along with logos and decor. “Our Neutral is the New Scent Standard!® brand is expanding so rapidly.” says Master Odor Removal owner Arthur Sevren. “We’re excited about the overwhelmingly positive response that we receive in new markets and the fast start-up for our new licensees.” Master Odor Removal understands first-hand our clients concerns and growth potential within this market, and with chemical sensitivities in the forefront of the national news, our licensees are uniquely positioned to service businesses keen on making sure their interiors are “neutral”. Mr. Sevren adds, “We welcome Master Odor Removal – Ocala to our group of independent licensees and look forward to their great success!”