Carly Paoli may be the most famous British opera singer you have never heard of.

The Nottingham-born classical artist is a household name in her adopted home of Italy, which is why luxury watch brand Bedat & Co adopted her as a brand ambassador there.

That may change with the release of her debut studio album — Singing My Dreams — a collection of classic pieces and original compositions featuring lyrics Ms Paoli wrote herself. It features a rare duet with opera superstar José Carreras.

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The album is being launched in London this month, an event that will also mark Ms Paoli becoming a Bedat & Co brand ambassador for the UK as well as Italy.

The event, which takes place at BAFTA on June 20, is also sponsored by Bedat & Co.

Swiss watchmaker Bedat & Co, which is owned by Luxury Concepts SA, is sold in the UK by Berry’s and Frost of London.