Archbold died “as a result of asphyxia due to choking and aspiration of gastric contents,” said the Broward County Medical Examiner’s Office. It said his airway was obstructed by bug body parts, and ruled his death was an accident.

Edward Archbold was among 20 to 30 contestants participating in the “Midnight Madness” event at Ben Siegel Reptiles in Deerfield Beach.

The participant who consumed the most insects and worms would take home an $850 python.

Edward Archbold swallowed roach after roach, worm after worm. While the store didn’t say exactly how many Archbold consumed, the owner told CNN affiliate WPLG that he was “the life of the party.”

Soon after the contest was over, Archbold fell ill and began to vomit, the Broward County Sheriff’s Office said.

A friend called for medical help. Then, Edward Archbold himself dialed 911, the store said in a Facebook post.

Eventually, he fell to the ground outside the store, the sheriff’s office said. An ambulance took Edward Archbold to North Broward Medical Center, where he was pronounced dead.