Archives: May 2013

This weeks interview is with Paul Bailey, Copywriter for Karmarama, an agency known for their fun, engaging work. Their client list ranges from Costa and Honda to the BBC, Plusnet and Bombardier. If you’re interested about Paul’s tips to get into an ad agency or becoming a Copywriter, have a read to see how Paul did it and what he’s got to say.

This weeks interview is with Billy Bernhardt, Copywriter at Saatchi & Saatchi. Billy has a wealth of experience behind him, gained from various ad agencies. In this interview we discuss how he made it into the industry, what agencies such as Saatchi & Saatchi look for from Copywriters and some tips and advice on how to become a Copywriter. If you love all things writing and language related, then hopefully this interview will be perfect for you.

Whether you’re at university, or you’re a working professional, I think it’s safe to say everyone has been at that stage when they hit a creative brick wall and there’s no way of getting around it. To help, in this post I’ve covered some of the best ways to defeat your creative block, in turn offering you tops on how to be more creative.

This week I’m looking at 5 of the best TV adverts by BBH, one of the most prestigious advertising agencies around today. An agency with traditional methods and values, they’ve created campaigns for the likes of British Airways, Levis, ASOS and Lynx, with offices dotted about all over the world.

Focus groups are brilliant way to gather important, raw research from your target audience; keeping them relaxed and as natural as possible so the responses they give are honest and unbiased. In this post I have outlined how to organise a focus group, from planning to final execution.

This weeks interview, as part of my “get a job in advertising” series, is with Miguel Gonzalez and Theo Bayani; Creative Team for DLKW Lowe. If you’re trying to get your first step on the career ladder and want to get a job in advertising, have a read to see how these guys made it into the industry, what they look for from future talent and what tips and advice they’ve offered to help you along the way.

This week I had the privilege of speaking to Rolls-Royce Press Officer, James Warren. This is my fifth interview, in my series of “getting a job in marketing”, where I have covered important topics about how marketing professionals made it into the industry and what advice they would offer to future marketing candidates, to help them get their first step on the career ladder.

This week I’d like to feature an old favourite agency of mine and look at the some of best TV adverts by Fallon. Known for their creativity and sense of humour, Fallon have created some of the best and most iconic adverts of our time, so I thought I’d do a little recap on some of their best work.

It’s getting nearer and nearer to “Uni kicking out time” and lots of lovely folk in adland have been offering to help me with my “break into the ad industry” series, to help anyone who is thinking of getting into the advertising industry and would perhaps like some helpful tips. This week I spoke to Matt Simpson, Strategist for Wieden + Kennedy London about how to be a Strategist.

With airbrushing in cosmetic adverts becoming an increasing topic featured in the media, I conducted an interview with Bourjois’ Assistant Brand Manager Tess Bath, to discuss the ways beauty is portrayed in adverts nowadays. We discussed the use of thin models, lash inserts in mascara adverts and airbrushing in cosmetic adverts.