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LinkSmart Raises $4.7M to Dynamically Change Links

LinkSmart is a startup trying to put a new spin on link management by providing a platform to dynamically change links. They just raised $4.7M, and TechCrunch posted a quick blurb on them here that is worth reading.

In short, the application will allow a site owner to change all of the text links on their site in real-time. The idea is that this will help improve click-through rates, optimize traffic, etc.

How do you guys see this from an SEO perspective? It seems a bit scary from an indexing standpoint if links are never consistent. Also, the flow of link juice will be inconsistent.

My guess is that the analytical aspect - which helps decide what links should go where and when - is really where the money is at. I have a friend who worked at Yahoo on their front page algorithm (what news stories show for who at what times) and I can tell you that it is worth millions for them to get that right. Maximizing that equation maximizes page views, which in a CPM advertising arrangement is far more important that just unique visits.

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