Trendwatch: Wegmans curbside service

This is the age of convenience food. Wegmans helped further the trend with its $6 meals. But you still had to go in, walk through the store and pay.

No more. Joining Applebee's and other restaurant chains that bring food-to-go out to your car, Wegmans now will offer curbside service at its flagship Pittsford store - and you can get your milk, eggs and breakfast food on top of your prepared meals (or just groceries, if you prefer).

The service, which costs $10, kicked off in January after a successful pilot program for a small group of employees and customers, says spokeswoman Jo Natale.

Customers order groceries on their smartphone Wegmans app or at wegmans.com. An employee will bring a mobile paying device to your car, so you can pay right through your driver's side window - coupons included.

The company could expand the service, depending on the response at the Pittsford store.