This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The...
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This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The case also details the history of the company and examples of different campaigns from around the World.Students can see examples of different marketing campaigns, depending on the objectives and the desired outcome that the company wished to achieve in the different stages. TV commercials, outdoor print and catalogue examples provide background for the analysis. As a conclusion, students are asked to consider four alternate campaigns for the future, to encourage posterior discussion in class.

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This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ...
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This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. A link is provided to each of the articles. This would be a great resource for anyone teaching marketing classes. It was updated in June of 2005.

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״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from...
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״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look “behind the curtain” – even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work).

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Each year the USC Marshall School of Business has a case competition. Listed here are the cases from 2005 through 2012 along...
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Each year the USC Marshall School of Business has a case competition. Listed here are the cases from 2005 through 2012 along with a link to the case materials.For current information on the competition, go to http://students.marshall.usc.edu/undergrad/international-programs/micc/.

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This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates...
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This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses. Covering over thirty theorists, the book is organised into ten chapters, each focusing on a specific theoretical strand. Alongside more traditional forms like film, television and music, the book also makes reference to Facebook, YouTube and MySpace. For the visual learner, each chapter is accompanied by original illustrations that explore some of the more abstract theoretical concepts. Media and Cultural Theory is also useful for students embarking on independent research projects as it contains short synopses of key texts and bibliographical details for further reading.״

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״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not...
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״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic – This textbook employs the term “offering” instead of the more traditional First "P" – product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability – Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the “triple bottom line” of financial, social, and environment performance. Ethics and social responsibility – Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage – Tanner, Raymond and Schuster deliberately entitled Chapter 1 “What is Marketing?” Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate. Metrics – Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer “well, what this marketing strategy really worth it?” And “what is the marketing ROI?” And finally, “what is this customer or set of customers worth to us over their lifetime?”

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This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,...
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This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management, finance, and operations. These very comprehensive guidelines explain the mission and structure of the course, but the primary focus is helping students develop a business plan. Detailed requirements are provided on everything from forming teams to doing the final presentation at the end of the semester. Also included are assessment criteria, resources to put a business plan together, a quality control process to provide feedback about the course, and information about a business plan competition.

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This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and...
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This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and assignments and was updated in 2007. The author lists as objectives for this module:- Learn just what we mean by "culture״.- Understand the role of mass communication in forming a "Common Culture״.- Understand how culture liberates and limits the individual.- Understand how culture defines, divides, and unites us.- And understand the difference between the dominant culture and sub-cultures.

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