“…the conspicuous aura of self-congratulation that accompanies any act of eco-altruism, no matter how trivial or self-serving, eco-smugness can be seen in everything from Greenfleet bumper stickers (just so everyone knows you’re offsetting your automotive emissions) to growing your own vegies – then quietly letting everyone know about it.”

Or blogging about getting an greener model of car? Yup, guilty as charged. (Glad to see Cameron getting an honourable mention though).