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February 2016 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for February 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Our review of the February 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below!

Total Listening for All Measured Clients

All measured clients within the Domestic U.S. reported a total of 4,753,593 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart, and 3,985,680 AAS during the Monday-Sunday 6:00AM-Midnight (M-SU 6A-Midnight) daypart.

Taking a Closer Look

Overall streaming has seen steady growth when compared to February 2015. February 2016 AAS increased by 15.2 percent in the Domestic M-F 6A-8P daypart and by 14.5 percent in the Domestic M-SU 6A-Midnight daypart.

Top Markets

Looking at the top 20 markets, Miami showed the largest listening gain from January 2016 with an 8.8 percent increase in AAS, followed by Houston (8.7 percent), Baltimore (7.1 percent), Dallas-Ft. Worth (4.5 percent), and Washington (4.2 percent).

(M-F 6A-8P)

Top Formats

When compared to January 2016, the Modern Adult Contemporary format showed the largest listening gain with a 9.8 percent increase in AAS, followed by Urban Contemporary (5.4 percent), Alternative/Modern Rock (4.1 percent), News/Talk (3.1 percent), and Top 40 CHR (2.1 percent).

(M-F 6A-8P)

Top Devices

38.0 percent of listening took place on an iOS device, followed by Android at 31.0 percent and Google Chrome and Flash Player both at 9.0 percent.