Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he’s back to share how to use Open Site Explorer to find linking opportunities based upon your competitors’ external inbound links. Read on and level up!

In Mozâ€™s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your competitors’ backlinks. This process is covered in-depth during the SEO Link Building Bootcamp.

In this article, Iâ€™ll show how to create and export a list of your competitorâ€™s backlinks that you can use for targeting activities. This assumes you’ve already completed keyword research and have identified competitors that rank well in the search results for these queries. Use those competitors for the following analysis.