Develop personas and use cases to have a clearer picture of your users

The content cycle begins and ends with the users.

“Knowledge Unlatched couldn’t have gotten off the ground without the help of Informed Strategies. They were involved at every stage; at the conceptual and strategic levels, all the way through to the telephone marketing. We owe much of the success of our trail-blazing pilot to IS’s understanding of the market, well-structured pieces of research and friendly support at times when the task seemed daunting.”