At the end of 2012, the Get Elastic ecommerce analyst team made some predictions on what 2013 holds for tech and commerce. One prediction from our Ecommerce Industry Strategist, David Chiu, was “We’ll see more online pure plays establishing physical ...

Despite the potential of display retargeting, one big FUD (fear, uncertainty, doubt) for advertisers is to creep customers out by “stalking” them around the web.
While this is a valid concern, there are a few ways you can limit your creep-quotient, ...

Hello from San Francisco! I’m checking in from the Conversion Conference, where I’m presenting on retargeting. (If you are unfamiliar with retargeting, please read this guide to remarketing strategy.
One of the takeaways from my presentation is ...

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...

I asked some of the top conversion optimization gurus what, in their experience, are the biggest challenges for enterprise testing initiatives. There was unanimity in their responses – the number one hurdle is gaining support from the higher-ups.
“WhichTestWon.com ...

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