In 2013, Amazon secured a US$600 million contract with the CIA, which poses a potential conflict of interest involving the Bezos-owned The Washington Post and his newspaper's coverage of the CIA.[200] Kate Martin, director of the Center for National Security Studies, said, "It's a serious potential conflict of interest for a major newspaper like The Washington Post to have a contractual relationship with the government and the most secret part of the government."[201] This was later followed by a US$10 billion contract with the Department of Defence.[155]
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Bezos selected the name Amazon by looking through the dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world.[25] Additionally, a name that began with "A" was preferential due to the probability it would occur at the top of an alphabetized list.[25] Bezos placed a premium on his head start in building a brand and told a reporter, "There's nothing about our model that can't be copied over time. But you know, McDonald's got copied. And it's still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world."[26]
The legendary red logo that you’ll see on all of the products in our As Seen On TV shop is now recognizable Worldwide, and was originally designed by A.J. Khubani, CEO of Telebrands, a company that has sold hundreds of millions of ASTV products. The logo is actually unprotected, which turned out to be a good thing as it allowed the industry to explode. This means that anyone can use the AsSeenOnTV logo on packaging and in trade without the risk of infringing on someone else’s trademark.