Small Business Logo Design | Tips to Create an Ideal Logo for Your Small Business

Small Business Logo Design | A logo serves as a visual representation of what your small business does or provides, and to create an unforgettable or identifiable reference for potential encounters. A logo also differentiates your business and your products and services, gives individuality to your brand and helps to advertise your business’ goods and services. No matter the volume and capacity of your business, a logo, which serves to differentiate your business through a character or mark, can be a dominant and effective way to brand and promote your business for years to come. A good logo should grab the attention of your clients and should have a strong recall. It basically should produce a strong impact. If you want to have a first-class first impression, a professional logo would create wonders for you. We’ve produced a list of some significant things to think about before creating a logo for your small business, so let’s start.

Relevancy | Small Business Logo Design

Figure out your viewers and the message you’re trying to send out. Decide what you want to communicate about your business. Does it have a distinct personality-serious or cheerful? What makes it unique in relation to your competition? What’s the nature of your current target audience? Curved edges versus sharp corners can mean the difference between aggressive and passive messages. These fundamentals should play an important role in the overall design or redesign. If your business offers professional services, design a logo that conveys the level of professionalism anticipated by potential clients.

Readability | Small Business Logo Design

Stay away from fonts that are complex to read like script fonts, fonts that are too insubstantial, or fonts that are so big and bulky you can’t tell where one letter stops and another begins. Thin, fragile, extravagant or swirly lettering is usually too delicate to reproduce at smaller sizes and will likely be lost to the viewer. The point of having a logo is to make your company or product name stick in the customer’s mind. That can only happen if the client can actually read it, straightforwardly, without squinting. So keep it simple and keep it strong.

Color Selection | Small Business Logo Design

Color selections need to be suitable for the subject matter. Make sure your logo is utilizing the colors that represent your business’ brand correctly and in a way that doesn’t negatively impact your brand’s perception. There is so much feeling inherent in color and its psychological power can be very persuasive. Have fun choosing colors for your design and test with many different options and combinations. Consider the age, gender and cultural directions of the target audience, and couple it with your artistic imagination and you’ve got an outstanding color palette for your logo already.

Simplicity | Small Business Logo Design

Your logo should make an immediate statement. You want it to create instant brand recognition, and simplicity is answer. Some of the most thriving logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the force of the message. Leave out all the needless details. Furthermore, take it easy on the special effects. Design software is overflowing with fun filters and special effects. However, logo design might not be the most excellent use for them. Simplicity in logo design helps people to recognize the logo, the business as well as keep it in mind. On the other hand difficult ones will only confuse the viewer.

Uniqueness | Small Business Logo Design

Replication of someone else’s brand is a sure-fire way to guarantee that your logo will join the unidentified masses. In other words always look to develop something distinctive that has a logical and emotive link to your business. The last thing you want from a business logo is to have it mistaken for that of a competitor. That is why when considering your logo design, it’s important to keep it unique. Without an original logo design, you may find potential customers and clients have a hard time recognizing your brand, confuse you with another business and, most importantly, end up going with a competitor rather than choosing your products or services.

Adaptability | Small Business Logo Design

A modern logo can be used in print, in a very high-resolution, on a website, on business cards, and even on clothing. If a logo has a simple solid design, it can be easily recognized at all dimensions. One of the ways to achieve this is to create a logo that is very simple. A very good example is the logo of ‘Nike’ which is only a small black swoosh and it looks equal on all means of media.

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I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.