Story Development: Use traditional and digital platforms to creatively compose and distribute stories that instill pride in internal stakeholders, attract new leads, and convert prospects into customers.

Graphic Design: Collaborate with designers and developers on ten different companies’ branded content strategies for print, web, email, social media, events, and more.

Brand Development: Work side-by-side with executives on rebranding projects for public and private sector companies and organizations. Oversee competitive analysis, stakeholder interviews, and focus groups. Write brand messaging and positioning. Collaborate with designers on logos and brand identities.

Public Relations: Head spokesperson and representative for all PR clients. Notable work includes representing an alternative energy client in media relations for M&A activities and procuring multiple positive feature articles in national and trade publications.

Communications Specialist

June 2013 – June 2016

Content & Inbound Marketing: Responsible for managing client HubSpot accounts and supporting the growth of the agency’s inbound marketing services. Notable work included publishing 60 blogs for Allegory and increasing monthly organic web traffic by more than 200 percent.

Copywriting: Collaborated with company leadership to write all site pages for 10 new corporate websites; junior copywriter for all company public relations and marketing; ghostwriter for client blogs, ebooks, whitepapers, and infographics. Notable project included the Holiday Inn Saratoga Springs’ 50th anniversary celebration featuring multiple public events and the creation of a museum-quality historical timeline installation.

Brand Development: Worked directly with company leaders to support the rebranding of more than 20 companies including naming, positioning, and messaging for both internal and external target audiences.

Workshop Instructor: Planned, created, promoted and led a six-session workshop series for small business owners. Speaking topics included Branding 101, Social Marketing Platforms, The Inbound Methodology, Websites, and WordPress.

CultureTalk

Communications Manager

June 2016 – Present

As part of the start-up team, I help promote and grow Allegory’s sister company and proprietary organizational culture survey, CultureTalk. In the communications manager role, I support the managing partner of CultureTalk by consulting on go-to-market content campaigns, inbound marketing and sales strategies, webinars, workshops, and websites.

Syracuse Convention and Visitors Bureau

Public Relations Intern

January 2013 – May 2013

Assisted Director of Communications with a variety of public relations initiatives.