So you made the decision to blog and you want to know how to start a blog for your business? This will break down the steps for you to help get started right now on your very own business blog. This step by step process will bring you up to speed so that you can get started right away. I know you’re busy, so let’s get started.

How to Start a Blog for Your Business

Before we get started, keep in mind that when writing and planning your content, you must always be sure it is:

Audience-friendly

Social Media-friendly

We will get back to that in a minute.

Decide the purpose of your blog.

Before you do anything else, decide what purpose your blog will serve your business and your brand, even before you purchase your domain. Will it give tips and tricks related to your industry? Will it be a fun place for customers to connect? Will it build your brand awareness? All of the above?

Deciding your purpose will help you create content much easier.

Decide where your blog will be hosted. Are you planning to host it on a free blogging platform? Rethink that strategy. You want a place where you can have your own domain, like www.mybizblog.com as opposed to mybizblog.blogspot.com. You will want to have your own domain name.

Customize your blog. You will want your blog to be easy to navigate, visually appealing and matching your brand.

Plan your content. Most people think that blogs only have written content. In reality, you can mix different types of content:

Videos

Infographics

Photos

Audio

Interviews

How to start a blog for your business with great content.

The next question is, what topics do you write about? There are several ways to get content ideas:

Search forums in your industry and blog about FAQs or commonly asked questions.

Next, plan how often you want to blog. If you want to learn how to start a blog for your business successfully, then you want to blog often. Blogging daily or a few times a week is ideal, but whatever you decide, do it consistently.

Source Your Content.

If you have never blogged before, don’t like to write or are very busy, consider outsourcing (I have writers). You can hire a writer to create blog posts for you, or even buy articles online.

You can mix and match your content, for example, write twice a week and shoot a video twice a week. You can publish a photo with a short caption several times a week, to keep things fresh and interesting.

Content on the internet is abundant. If you want to stand out, create epic content. Content that entertains, empowers, educates or all of the above. No one will read your blog if it bores them.

There is plenty of help out there. There are successful blogs that you can model after as well. If you want to learn how to start a blog for your business, roll up your sleeves, grab a cup of coffee and jump in.