2017: The Year of the Instagram Micro-Influencer Business 2 Community Alexandra Fasulo For many of us, 2016 was the year in which we learned what the term “Influencer” even means in relation to social media marketing. With the algorithm newsfeed...

Call to bring undisclosed social media endorsements under scanner Exchange 4 Media Consumer advocacy groups in the US are seeking higher accountability and honesty from micoinfluencers, bloggers and celebrity influencers using social media...

Is It Time To Get Serious About Cracking Down On Stealth Instagram Ads? Consumerist Chris Morran If you’ve used Instagram, you’re almost certainly familiar with apparently real people touting tummy-flattening tea, an array of subscription boxes...

Now Everyday Instagram Users Face Complaints Over Breaking FTC Ad Rules Advertising Age Garett Sloane People with a mere dozens or hundreds of followers can promote products on Instagram just like they’re a Kardashian. Unfortunately...

Influencers, Celebs Come Under Fire in New Letter Urging FTC to Crackdown on Sponsored Posts The Fashion Law Undisclosed paid ads are a serious problem on Instagram, running through the fashion industry and beyond, and the Federal Trade...

Instagram Advertisers Switch From Celebrities To ‘Microinfluencers’ Buzzfeed Leticia Miranda The push to make social media celebrities and “influencers” more honest about who is paying them to post has been complicated by the rise of a new...

Social media – who can you trust? Lexology Freshfields Bruckhaus Deringer LLP False advertising on social media has been a problem since companies first harnessed its power as a sales tool. One of the earliest examples was the apparently...

Google, Awesomeness TV and Maker Studios Come Under Fire for Influencer Marketing to Kids Ad Age Jeanine Poggi A group of industry watchdogs are calling for Google, DreamWorks’ Awesomeness TV, Walt Disney’s Maker Studios and two other...

Watchdog group demands FTC set guidelines to stop ‘influencer marketing’ to children The Drum Laurie Fullerton The Center for Digital Democracy (CDD) and two other non-profit groups filed a complaint at the Federal Trade Commission...