There’s not doubt about it: sex sells. You don’t have to look further than a beer ad or the Victoria’s Secret runway to know that. But can the age-old marketing ploy also be applied to the health world, especially when convincing the general population to opt for healthier meals and exercising in order to avoid gaining too much weight and getting sick?

Lauren Drain Kagan, a Florida nurse, seems to thinks so.

The 31-year-old health practitioner has been using her toned bod to sell the idea that being fit is healthy to both patients and her 3.7 million followers on social media.

“After eight years in professional healthcare, I have never seen a natural athlete stuck in a terrible health crisis. There’s a reason for that: fit, active lifestyles reduce the risk of disease and promote overall wellness,” Drain Kagan told The Sun.

Drain Kagan explained that she didn’t start her racy Instagram account for the fame, but rather, so others might take their health into their own hands and be inspired by her dedication at the gym.

“I wanted to be a healthy, fit, strong, confident woman, actively preventing disease instead of treating everything with pills and medication,” she said. “I wanted to change my life for the better and I wanted to help others before they lost control of their health too.”

Drain Kagan’s ultra-sexy approach to getting the masses off their asses might not be for everyone, but she’s certainly sparking an important conversation about taking your health into your own hands. Now, time for 100 stomach crunches… wait, better make it 200.