He posted a shirtless picture July 8, onto which he photoshopped female nipples originally belonging to Miley Cyrus (left) and Chrissy Teigen (right).

Here it is:

He explained that it was part of the #FreeTheNipple campaign, drawing attention to the rather ludicrous censorship standards of the photo sharing app, which has recently been playfully protested by Cyrus and Teigen.

In McGorry's own words, he lays out a very compelling and thoughtful defense for all nipples everywhere.

This is a photo of me from my bodybuilding years, circa 2010. And these are the nipples of @mileycyrus and @chrissyteigen (I hope you don't mind me borrowing them!) from their Instagram posts that were removed due to the dangerousness of their visible female nips. Can't you tell by how perverse my photo has become without my asexual male nippies? Sarcasm.

The banning of women's nipples may sound normal or even inconsequential as you think, "well, women's nipples are more sexual than men's nipples". But that's not some scientific fact. It's because of how our society so heavily sexualizes women. And it should be up to the individual woman to decide if she wants to show them, just like men have the choice.

If you have breasts, you might think, "I'm not interested in showing my niplets on social media or in public," in which case you should feel free to keep 'em swaddled! But shouldn't you support the freedom of CHOICE of the INDIVIDUAL woman to do this even if YOU don't want to? Like, even if you'd never be interested in joining a protest, wouldn't you think it's important to have the CHOICE to be able to legally protest, if one so chooses? The answer is yes.

At the heart of it, it's simply about gender equality and equal rights.