Webinar | The yin and yang of powerful brand stories

by iStockiStock is your complete creative resource for original stock content, with millions of photos, illustrations, videos & audio to choose from.

Watch Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned.

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Watch our webinar to learn how to build brand recognition using words and images that work together to tell a clear, consistent and compelling story.

As Head of Creative Planning at iStock, Rebecca Swift understands the power of imagery. As Founder and CEO of BrandTwist, and former VP of Brand for Virgin, Julie Cottineau knows how to weave cohesive stories that get brands noticed. Together they’ll explain how to keep your visual and verbal brand identities in sync. They’ll break down the three main tones that resonate with customers and share examples of brands that have found the perfect yin-yang balance by understanding that the whole of their brand tone is greater than the sum of its parts.

This webinar was hosted by iStock. Visit iStock.com for more great visual insights for SMBs.