Vishal Chinchankar joins Madison Media as chief digital officer

Madison Media has announced the appointment of Vishal Chinchankar as chief digital officer. He joins the agency from MEC where he was digital head. He will be a part of the agency’s executive committee.

Vikram Sakhuja, group CEO, Madison Media and OOH, said, "I am very excited to welcome Vishal into Madison. Vishal has done an amazing job of unlocking the value of digital for clients, and I can’t wait for him to unleash the full power of Madison Next".

Chinchankar said, “I am thrilled to take on the challenge of transforming Madison's Digital Value proposition into a model that is data led and automated. Taking this role under the mentorship of Sam (Balsara) and Vikram is a true privilege as well as opportunity to work with an incredibly talented team. I look forward to working alongside them to produce work that makes a difference.”

In a career spanning 20 years he has also worked with Mindshare (India and Singapore, Mediaturf, Reliance and Business World.