WYOMING, MI -- Gordmans will open its first Grand Rapids area store on Thursday, July 17 near the RiverTown Crossings shopping mall.

“We are excited to extend the Gordmans’ experience in Wyoming,” says store manager Nicole Trier. “Guests will enjoy a well-organized store, and the introduction of phenomenal Misses’ Contemporary apparel new to Gordmans — modern styles and fits from some of the most popular name brands at prices shoppers will love.”

The Omaha, Neb.-based clothing and home décor retailer built its new 50,000-square-foot store south of the mall near Home Depot in Wilsontown Center, at 4910 Wilson Ave. SW.

Gordmans says its selection of fashions and styles in apparel and home decor, are up to 60 percent off department and specialty store prices. Merchandise includes name brand apparel for all ages, footwear, handbags, fragrances, accessories, wall art, accent furniture, tabletop decor, floral and garden, candles and toys.

The store’s ribbon cutting won’t take place until 9 a.m. Friday, July 25. The event will kick off a three-day grand opening celebration filled with giveaways, mystery discount cards, and drawings for gift cards worth $25, $50 and $100.

It will also include a fundraiser for Grandville Public Schools. The new Gordmans store has selected Grand View Elementary School as its partner school.

The store also features Gordmans Giggles children’s theater and Gordmans Grandstand, a sports-themed television viewing area.

This will be Gordmans’ second Michigan store. The retailer moved into the Michigan market in March with a store opening in the Muskegon area. The retailer is also opening a store this week in Saginaw.

Gordmans is on a growth spurt, adding nine stores in 2012 and 10 stores in 2013, and plans to add seven more this year. Gordmans currently operates 95 stores across 20 states.

The retailer previously said it planned to hire 100 employees to staff the new location.