FIGURE SKATING: MEASURING FAN INTEREST IN '95 CHAMPIONSHIPS

The ESPN Chilton Sports Poll surveyed 4,822 U.S. residents
over the course of three months 10/94-1/95 on their general
interest in figure skating; margin of error +/- 2%. From 1/24-
30, they surveyed 528 U.S. residents on how likely it is that
they will watch the '95 U.S. Figure Skating Championships in
Providence, RI on TV; +/- 5%. The championships started February
6 and run through tomorrow.
GENERAL INTEREST IN SKATING WATCH '95 CHAMPS ON TV?
ALL MEN WOMEN ALL
A little bit 56% 40% 78% Somewhat likely 51%
Very interested 15 5 30 Very likely 27
POLL NOTE: Twenty-four percent of the smaller survey had an
answer when asked who the biggest sponsor of the '95
Championships was. The companies mentioned, in order of number
of mentions: Coca-Cola, Pepsi, McDonald's, Campbell's Soup,
Reebok, Champion, General Motors, Kodak, Anheuser-Busch and Ford.