Category Archives: My Little Pony

So, I stopped the list this year at 108 items. I probably could have added another 25+ items, but I am tired. I started the list back in April, so I spent 4 months on it. I am already thinking of a different way to format it for next year (perhaps even offering a PDF you can print with photos).

So, as of today, we have 108 San Diego Comic Con 2011 Exclusives listed with Photos.

As of today, we have listed 50+ San Diego Comic Con (SDCC) 2010 exclusive items in our list. We expect the list to reach around 100 exclusive items by the time Comic-Con starts. Check back every few days to see what has been added. If you are a manufacturer, please let us know what cool things you are going to offer and we will post it on our blog.

At the end of each blog will be a little exclusive button which will take your right back here for easy navigation (you can click on it now to go to our exclusives page).

So stay tuned and we will keep you up-to-date on all thing San Diego Comic-Con.

The popular special edition MY LITTLE PONY figure, available each year at San Diego Comic-Con, will have fans kicking it old “skool” in 2010. The exclusive pony features funky graffiti graphics, in addition to colorful “Pony Power” and “Pony Life” tags. This vibrant pony is housed in a unique package with two clear “peek-a-boo” MY LITTLE PONY silhouettes on either side of the box. This HasbroToyShop.com exclusive launches at San Diego Comic-Con 2010! (Ages 3 and up; Approximate Retail Price $14.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)

Cyber-Monday Super Sale!!

Save 5%-20% Off Your Order!*

Take 5% off $25.00-$49.99, 10% off $50.00-$74.99, 15% off $75.00-$99.99 and 20% off $100.00 or more!* Monday, November 30th ONLY.

* $25.00/$50.00/$75.00/$100.00 minimum order is before shipping and/or taxes. Order must contain $25.00-$100.00 or more of product. Discount does not apply to trades. Discount will be automatically applied to your order once minimum amount has been reached. No coupon code required.

This happened at the end of April, but I thought I would blog about it with the recent Disney-Marvel deal.

Apr. 30, 2009– Hasbro, Inc. and Discovery Communications today announced an agreement to form a 50/50 joint venture, including a television network and website, dedicated to high-quality children’s and family entertainment and educational programming built around some of the most well-known and beloved brands in the world. As part of the transaction, the joint venture also will receive a minority interest in the U.S. version of Hasbro.com.

Both the network and the venture’s online component will feature content from Hasbro’s rich portfolio of entertainment and educational properties built over the past 90 years, including original programming for animation, game shows, and live-action series and specials. New programming will be based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. The TV network and online presence also will include content from Discovery’s extensive library of award-winning children’s educational programming, such as BINDI THE JUNGLE GIRL, ENDURANCE, TUTENSTEIN, HI-5, FLIGHT 29 DOWN and PEEP AND THE BIG WIDE WORLD, as well as programming from third-party producers.

“Hasbro continues to evolve as a company with an unwavering vision of reimagining the potential of our incredible portfolio of brands well beyond traditional toys and games,” said Brian Goldner, Hasbro’s President and CEO. “Today, consumers are embracing our powerful brands through unique and immersive entertainment and educational experiences in a number of areas, including movies and new digital platforms.

“We believe the time is right for Hasbro to take the next step into television through our partnership with Discovery Communications,” continued Goldner. “David Zaslav and his talented team have the experience, track record and ambition necessary to make this joint venture a long-term success as we build this network. We look forward to creating fun, stimulating and educational content that will allow us to deliver all-new brand experiences to the young and ‘young at heart’ – anywhere and anytime they want.”

“This joint venture reinforces Discovery’s strategy to develop strong brands, maximize the potential of our extensive distribution in the U.S. and work with the highest quality content partners to create long-term value,” said David Zaslav, President and CEO of Discovery Communications. “Brian Goldner and the dynamic management team at Hasbro have a long track record of developing well-respected quality brands that entertain and encourage creative play. The combined assets of both partners provide a compelling platform for building a trusted children’s destination that engages and enlightens a thirsty and growing audience.”

At the closing of the transaction, Hasbro will purchase a 50% stake in the venture, which will hold the assets related to Discovery Kids Network in the U.S., for which Discovery Communications will receive $300 million. The joint venture’s rebranded network is expected to debut in late 2010 reaching approximately 60 million Nielsen households in the U.S. with programming geared to boys and girls 14 years of age and under. The joint venture also will participate in merchandising opportunities associated with on-air content. The closing of the transaction is subject to customary closing conditions including satisfaction of all requirements of the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

Each company will have equal representation on a board of directors that will oversee a management team responsible for programming, scheduling and operations. The search for a President and General Manager for the network will begin immediately. Discovery Communications will handle advertising sales services, distribution, origination and other operational requirements for the proposed venture, while Hasbro will provide studio-produced programming.

Hasbro will also make a separate investment to establish a creative team that will allow Hasbro to create and produce the consumer-driven content children and families have come to expect from Hasbro’s unmatched brands. Creative work will start in the next few months beginning with early stage development for properties including ROMPER ROOM, TONKA, G.I. JOE, TRANSFORMERS and MY LITTLE PONY. The creative team will have the capability to produce animated, live-action, and game show programming as well as content designed for digital and mobile extensions.

Programming on the network will be designed to entertain and educate, echoing the popularity and appeal of Hasbro’s portfolio of brands and Discovery’s long-standing commitment to life-long learning with the goal of making our emerging networks more valuable to affiliates and more compelling for viewers. In the tradition of Discovery Kids, this will include a number of daily hours voluntarily devoted to educational/informative content.

The network will continue to operate as Discovery Kids until the debut of the to-be-named channel and new programming slate. Discovery Communications will retain the Discovery Kids brand for, among other things, its international networks and its licensing and merchandising business.

Launched in 1996, Discovery Kids Channel has won multiple Daytime Emmys and Parents’ Choice Awards for its series and specials. Discovery Kids programming helps children satisfy their curiosity about a full range of science, adventure, exploration and natural history topics through documentaries, reality shows, scripted dramas and animated stories.

Hasbro My Little Pony: My Little Pony 2009 Collector’s Exclusive Pony

Comic Con Price: $14.99
Production Run: TBD

The popular special edition MY LITTLE PONY figure available at San Diego Comic-Con will have fans “split” in 2009. One side of the iconic MY LITTLE PONY figure features a super hero ready to “save the day” while her other half features a super villain alter ego ready to “rule the world.” This comic book inspired design comes in a very unique package intended to let both sides of this pony’s personality shine through two clear “peek-a-boo” MY LITTLE PONY silhouettes on either side of the colorful box. This HasbroToyShop Exclusive launches at San Diego Comic-Con 2009! Get this exclusive figure while supplies last.