Electrolux

According to research, the average Brit throws away an astonishing 90% of the garments they own long before they need to[1], due to lack of understanding on how they should be cared for. With the launch of its brand new Laundry Series, AEG aims to extend the life of clothing by as much as nine months. With ground-breaking technology, AEG makes it easy for consumers to preserve even the most precious wool and silk fabrics during the washing and drying process.

The new collection, featuring the 6000, 7000, 8000, and 9000 Series, has been specifically created to act as a protector of fabrics, defender of colours and guardian of fibres. Boasting a multitude of world-first technologies and exceptional design, each model within the range offers an impressive list of features and sustainable solutions, to ensure exceptional results.

The 9000 Series features ground-breaking SoftWater Technology that purifies and softens water before it enters the drum, reducing fabric abrasion, delivering a 60°C cleaning performance at only 30°C. To ensure every thread, stitch and fibre of a load is not only meticulously cleaned but also thoroughly protected, the 9000 and 8000 Series feature ÖKOMix Technology, which blends detergents and softeners with water before being released into the drum, ensuring complete coverage and every fibre protected.

Chris George, Head of UK and Ireland Marketing at Electrolux, comments: “Trust is a major issue when it comes to fabric care. In fact, most people rarely use more than three programmes and 40% still hand wash their clothes[2] in fear their appliances will fade, shrink or ruin their favourite clothes.”

“AEG has simplified the laundry process with easy to use functions designed to help people feel confident, even when washing their most precious outfits, and this is something we’re really proud of.”

AEG’s new Laundry Series truly promises innovative design, technical advancement and superior quality at every level for optimum results. What’s more, each machine is Woolmark accredited for extra reassurance you can wash and dry your wool garments safely.

Imagine a washing machine that you can trust to keep your colours as vibrant and blacks as true as the day you bought them. The world’s first SoftWater Technology from AEG purifies and softens water before it even enters the drum. This allows detergents to work at their very best, even in the lowest temperature settings. For the very first time, you’ll achieve the results of a 60°C degrees wash, at just 30°C!

Other features

ÖKOMix Technology – every trace of detergent and softener is mixed with water, dissolving and activating it completely before it even enters the drum

ÖKO Power – washes clothes in under an hour with great results and low energy consumption

Specifications

(HxWxD) in mm: 850x600x605

Capacity: 9kg

Energy Rating: A+++

RRP starting from: £899

*Test for colourfastness performed on black polyester after 50 washing cycles at 30 degrees

The AEG 8000 Series Washing Machine– Every fibre protected

To ensure every fibre is cared for and achieve a longer lifespan out of your favourite garments, AEG has created its innovative ÖKOMix Technology. This is designed to combat the problem of detergents not reaching every fibre of every garment in a wash load. It works by blending detergents and softeners with water before it enters the drum, so you can be assured that with ÖKOMix, every fibre is cleaned, cared for and ultimately protected.

ÖKO Power – washes clothes in under an hour with great results and low energy consumption

Specifications

(HxWxD) in mm: 850x600x605

Capacity: 9kg

Energy Rating: A+++

RRP starting from: £729

The AEG 7000 Series Washing Machine – Cuts creases by up to one third**

AEG understands that maintaining a professional style day to day should be effortless. The AEG 7000 Series washing machines keep shirts looking sharp by using ProSteam Technology to complete a washing cycle with steam to reduce wrinkles. This function can also be used to simply deodorise clothes for a quick refresh. Reducing the need for ironing not only saves you time, but maintains your clothes look and feel for longer, ensuring you look and feel impeccable every day.

Quality pieces are made to be worn, but everyday pieces need care to help maintain their condition. In the AEG 6000 Series washing machines, each load is measured to tailor each cycle and calculate just the right amount of water and energy an individual wash requires. Whether one shirt or a full load, the 6000 Series will adjust accordingly, reducing wear and tear by taking the minimum amount of time necessary for a thorough clean. No wash load is the same, so no wash cycle should be either.

Specifications

(HxWxD) in mm: 850x600x605

Capacity: 9kg

Energy Rating: A+++

RRP starting from: £479.00

***Test performed by Ritex in December 2015 (no. 15CR00099)

The AEG 8000 Series Dryer –It’s the Wool Sweater Guardian

Never dared to tumble dry wool, silk or outdoor garments before? The 8000 Drying Series from AEG now includes the revolutionary AbsoluteCare® System, which precisely controls the movement and temperature of the drying drum. Holding delicate fabrics aloft so silks keep their shape and wrinkles are reduced, the AbsoluteCare® System redefines tumble drying for every fabric in your wardrobe.

Your favourite everyday pieces need superior care to keep them feeling special. AEG SensiDry® Technology dries the fabrics at half the temperature of conventional tumble dryers, without significantly extending the drying time. By reducing their exposure to heat, your clothes can look and feel like new, every day with the added benefit of halving your energy bills.

Clothes that are exposed to too much heat and motion will simply not last. The ProSense® Technology in AEG Tumble Dyers uses temperature and humidity sensors to fine-tune the drying cycle every time dependent on the weight of your load, ensuring clothes are never over-dried. With AEG, you can trust that your most treasured garments are dried efficiently, monitored constantly and consistently cared for cycle after cycle.

Specifications

(HxWxD)in mm: 850x600x600

Capacity: 8kg

Energy Rating: A+

RRP starting from: £479.00

Whichever washing machine you choose, you can be sure that your clothes will be cared for better than ever before with the new Laundry Series from AEG.