Geo: How traditional Russian valenki are made

Finally, our work for Geo magazine was published — winter topic about Valenki (traditional fel shoes).

What we had as a start point: text of the article, explaining production process. Plus, all available video in YouTube, to know how different machines look like.

The most difficult part for us was to connect production stages smoothly, not just 1, 2, 3… But try to create the visual story. Production is the contionous process and we wanted image to look the same. After the idea was agreed, job was passed to our great illustrator Max Degtyarev.

P.S. learnings for the future — have to ask some time in advance for photos, which will accompany our job. As we see now, we should create everything in a more dark and agressive colurs to be inline with the rest brutal looking content.