ADVERTISING AGENCIES IN TANZANIA

In a previous article,
we looked at the digital landscape in Tanzania as well as the primary digital
advertising channels available. For most businesses though, the advertising
function is more often than not outsourced to professionals in the field.

Advertising agencies in
Tanzania cover nearly all forms of advertising although most are still rooted
in the traditional model. Marketers and decision makers are still skeptical as
to the benefits of digital. The education process is a long and hard road and even
where headway has been made, the implication should be taken with a pinch of
salt.

Let’s now look at some
of the more popular agencies in Tanzania, what they do and who they serve.

1.AIM Group
– AIM Group is the first truly digital agency in Tanzania. In an age where
advertisers have struggled to come to terms with the way digital is sold in
Sub-Saharan Africa, AIM Group stepped up and really changed the game. Following
digital advertising standards established in the US, Europe and pretty much the
rest of the developed world, AIM Group began the wave of change that is seeing
more and more agencies and marketers alike turning to digital.

2.Ogilvy Tanzania
– Tanzanian arm of Ogilvy Africa (under Scangroup Kenya). Other Scangroup subsidiaries
include Scanad and Squad Digital. Ogilvy Tanzania is one of the most reputable
agencies in East Africa. Like AIM Group, their scope of services covers Social
media engagement, print, creative and digital services. They serve some of
Serengeti Breweries Limited’s beer brands, the National Bank of Commerce (NBC),
Airtel Tanzania (managed by Ogilvy Africa out of Nairobi), Coca-Cola East
Africa etc.

3.Push Mobile
– Push Mobile are the kings of SMS marketing. Push also own SIMU.tv, a live TV
and video-on-demand platform. Having partnered with Vodacom Tanzania, Push
offer live TV on three major channels in Tanzania (TBC, Star TV and Channel
10). Push also offer dedicated account management on social media with full
time community managers for brands that outsource their social media
management. Some of their clients include Serengeti Breweries Limited.

4.Popote Media
– While they occasionally take on digital and print, Popote primarily provide
social media community building, management and engagement services. Popote’s
clients include Heineken Tanzania.

5.PinPoint Africa Media – PinPoint Africa Media’s scope of service is
limited to digital media. However, they also provide website development
services as well as social media training. With media planning of the highest
level, PinPoint is the first and only certified Google partner in Tanzania. Their
roster includes Tigo Tanzania, Serengeti Breweries Limited (SBL), Fastjet
Tanzania Limited and Precision Air Services plc.

6.Flametree
– Flametree mostly outsource their digital and are primarily a creative and social media agency.
The do creative for print, billboards and digital. They supply their services
to Tigo Tanzania, TLR Eclectic and Oryx Energies among others.

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