McDonald's "always working" by Leo Burnett London

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Exposure

McDonald's new TV ad strives to impress parents with the healthy changes the fast-food chain has made to its Happy Meal.

Leo Burnett London created the stop-motion TV ad, in which tiny toy workers help put together a human-sized Happy Meal as the voiceover explains how McDonald’s has reduced the salt and fat content, and added optional healthy substitutes to the Happy Meal menu. The 60-second spot will be backed by press and in-store executions, as well as six films to be shared on social media that go into more detail about the changes McDonald’s has made to the Happy Meal.