H & M a Multichannel Report Essay

This report looks at the key value propositions of the website http://www.hm.com and how it fares against its competitors in its online multichannel strategy. The report recommends the following changes to keep the costs down and serve its customers better.

Provide online retailing to countries where the option is unavailable, especially US.
Ask for gender of the customer during profile creation so that they have targeted advertisements about specific products in the home page. Currently most of the advertisements in website are for feminine products.
Use centralised database management system to reduce costs and to obtain a holistic view about customer behaviour in each regions.
Integrate a search function in the…show more content…

The website has an excellent product display in this layout with detailed information about the product, colours available and the cost. By clicking on the shop now link the customer can get further information about sizes and fabric used. On the left pane of the product page, links are provided to other sub categories (see appendix).
Source: www.hm.com

The website portrays a relaxed mood by not bombarding its pages with excessive colour. Due to this H&M’s bright red logo is prominent in all the pages. The fonts used are easy to read and of appropriate sizes. On homepage, except for the link for sale, links to different section use a cool coloured background images which are very soothing. Considering the fact that there are no empirical evidences which state that music in webpage persuades the customers to buy products and also that playing the music can delay the loading of the webpage, the company’s decision to not play any music for its visitors is seconded by this report.
The website has made an excellent use of virtual theatrics by not over using it and keeping it simple. Flash based animations are used only in

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INTRODUCTION
H & M Hennes & Mauritz AB is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers, and children. H&M has been at the forefront of affordable chic for some time now. From its Swedish base, Hennes and Mauritz has grown into a major multinational clothes and cosmetics retailer. Just the place for fashionistas, it now has over 2800 outlets in 43 countries and a turnover in 2007. H&M was one of the first to challenge…

candidates and invite for job interviews.
Introduction to H&M
The first store of H&M opened as “Hennes” in Vasteras, Sweden in 1947 by the founder Erling Persson. This store sold only woman clothes till 1968, when Persson bought a hunting store called “Mauritz Widfross”, which was located in Stockholm. This led to the name “Hennes and Mauritz” (H&M) and began to sell woman’s as well as men’s clothes.
Since 1982, H&M has grown rapidly and now not only clothes, also cosmetics…

strategic issue confronting H&M? Explain your answer by drawing on relevant topics in Strategic Management (maximum of 900 words).
According to H&M’s case, I think the most critical strategic issue confronting H&M is to create larger group of loyal customers while holding low cost level. I will explain this opinion by comparing H&M with its strongest competitor Zara and analysing the SWOT of both brands.
H&M opened its first store in Sweden in 1947 by Erling persson. Since then H&M has grown into a fast-fashion…

What are the impacts of external environment on H&M Group and how can they respond to the changing environment?
H&M Group is one of the world largest fashion companies and this report has done both the PEST and SWOT analysis for them to penetrate and prosper in the new and existing markets, following series of recommendations. The pest analysis shows that technological factors highly impacted due to quick expansion of stores, penetrating into new markets, using social media, and increasing mobile…

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H&M in fast fashion : continued success?
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External environment refers to the challenging and complexity in which the firm operates. It is important to highlight the factors of the external environment because it is very critical to the success of the firm. PESTEL model and Porter’s 5 Forces (P5F) models will be used to evaluate the external environment of H&M. These models will…

Enclosure 1 10
Introduction
In 2009 H&M and Zara were accused of using child labour (www.ilo.org). Even though H&M is a huge company the scandal damaged the reputation of H&M and without the right recovering strategy the damages might have been fatal. Since the scandal H&M has worked towards a better image by implementing CSR and taking a clear stand towards social responsibility. We have chosen to make a marketing audit on the company H&M, their use of CSR, and the consequences…

for H&M
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Abstract
Global sourcing is a technique of strategic sourcing in the global strategy, which is an effective approach as a part of organization’s procurement section. The objective of global sourcing is to develop global efficiencies in the delivery of a product or service for the firms achieving a sustainable competitive advantage and this is an important weapon have been focused in the 21st Century. The well-known organization, Hennes and Mauritz (H&M) is…