Biosensors go to the movies (pictures)

An audience of 2,300 electronically shares emotional reactions to a provocative series of videos an ad agency screens in Cannes. Here's what they saw at the "Feel the Reel" event.

Read More

Nurse demo

At the 2014 New Directors' Showcase at the Cannes Lions conference on Thursday, ad firm Saatchi & Saatchi combined audience emotion measurements with its top picks of new short films. Here, a nurse-attired actor shows off the emotion sensor each audience member wore.

Emotion on display

Graphics showed individuals' reaction to films at the New Directors' Showcase at the Cannes Lions conference. At the lower corners are two individuals whose emotions were shown by the color of the tile on which their chairs were perched.