The full power of Paul Bruehwiler's posters struck me for the first time in
the film poster exhibition that Niklaus Troxler organized in Willisau, Switzerland, in 1998.
I was impressed by the many high quality posters he had made for the
film festivals "Filmpodium" in Zuerich, a regular event that is sponsored by the city and has
a knack for selecting good poster designers for its publicity.

Therefore I was glad when this book was published - in connection with a
retrospective exhibition in Erlangen (D) - so I could see more of Bruehwiler's
work, and was not disappointed in my expectations. Many of the reproductions are
supplemented with Bruehwiler's comments about the background of the design, or
the requirements of his clients. He is quite frank about it, and is not above
showing different versions of a poster where he had to compromise to finally
get it accepted.

These situations may be the daily bread for a poster designer exposed to the
harsh realities of life. Still, I was incredulous when I read, for example, that
Bruehwiler had to change the style of some handwritten typography on a poster for
a festival of french culture, because the timid organizers where afraid it was not
elegant enough and might offend the sensibilities of president Francois Mitterand.

Given these circumstances, it is no surprise that Bruehwiler, like many other
designers, has escaped into a world of free graphic work, drawing and painting,
and attaches equal importance to this part of his life as to his commercial work.
About half of the book is devoted to it, and
fortunately the two sides overlap to some extent, and inspire each other.

1975, Filmpodium Zuerich, Russian silent movies

1980, Filmpodium Zuerich, Luis Bunuel

1983, Filmpodium Zuerich, Fritz Lang

1997, Internationale Literaturtage Erlangen

1998, Luzerner Theater

Paul Bruehwiler has had a successful career in France, the United States where he collaborated
with Saul Bass and Charles Eames, and back in his native Switzerland where he is
a freelance graphic designer since 1973 and teaches at the Schule fuer Gestaltung in Lucerne.
This book is not only a beautiful collection of posters and paintings, but a very personal autobiography, open, honest, unpretentious.