In this post, I will be talking about search engine optimization tips and tricks for websites that want to achieve long lasting results.

34 Search Engine Optimization Tips: Top Techniques and Strategies for the Best SEO Results

1. Understand the process

SEO is an ongoing process. Search engines are updating their rankings algorithm a few time each year. Hence why SEO techniques that used to work last year, can be obsolete today.

To be successful with SEO, you have to know what works best and avoid using outdated techniques.

2. Results don’t come overnight

I like to think at SEO as a poker game between you and Google. It’s a game of patience. Optimizing a website for higher rankings takes time, and results usually come after months of work.

A very common mistake among beginners is that they expect to see results in the first days, and get discouraged when nothing happens.

If you follow the best SEO practices, with time, results will come.

You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week.

3. Stay away from “guaranteed SEO results”

If you want to outsource SEO to a company or freelancer, whenever you read the words “Guaranteed SEO,” run as fast as you can. There is nothing more misleading and more untrue than saying you can get guaranteed rankings in search engines.

Those that guarantees they can rank your website on the top positions in Google for certain keywords, most of the time are scammers.

Stay away from companies or freelancers that make empty promises.

4. Don’t over optimize anything

Over optimization is something you must avoid. Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.

5. Publish outstanding content

Your content is the most important part of your website. Without good content, it’s impossible to rank high in Google. Your articles must be well-written and provide real value to your readers.

Google gives more credit to longer articles and posts that get a lot of engagement, like comments, for example. Do your best to engage your readers and make them share their thoughts.

Also make sure you are not covering the same topic too many times, or your site may start to look like a content farm.

6. Do keyword research

Never start writing an article without doing keyword research. Use Google Keywords Tool to find what people are searching for and for what problems they’re trying to get answers.

Discover synonyms and what keywords are used to search in Google. Also study the trends and understand if the demand is increasing or decreasing.

7. Write for readers, not search engines

Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content.

Use a friendly tone and be yourself.

8. Publish fresh content frequently

If you publish new articles on a daily or weekly basis, Google will crawl your website more often and will give you more authority.

With new content, you also get more chances of ranking for new keywords. Websites that rank higher tend to publish more content.

9. Make your website user-friendly

Your website has to be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars.

The better your website is, the more time the users will spend on it, and the higher the chances they will return

10. Improve website speed

Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labeled as slow by Google.

11. Make your URLs user-friendly

Add your main keywords in your URL, but don’t make them too long. Shorter URLs are better for social media sharing as well. URL’s with more than four hyphens may look spammy.

Here’s an example of a correct URL structure for an article titled: How To Improve SEO and Traffic

Website.com/improve-seo-traffic

12. Use unique and relevant titles

Just as anything on your website, your titles have to be unique. Add your primary keywords in your titles. Ranking high without having the main keywords in your title is a very rare scenario.

Your titles have to be catchy and not longer than 55 characters.

13. Don’t forget about meta descriptions

By using a meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside. Use a unique and relevant meta description for every page on your site.

14. Use a sitemap

A sitemap helps Google easily find your site’s pages and crawl them. If your website has thousands of pages, a sitemap is very important.

There are numerous tools that can help you create a sitemap and even some WordPress plugins.

15. Create a good interlinking system

When publishing a new article, always place links to internal pages to improve the user experience. It’s the easiest ways to create one way backlinks to your pages. You have full control of the anchor text you are using, but make sure you are not abusing it.

Each article you publish should contain links to other pages on your site. It helps increasing the average time per visit and decrease bounce rate.

Think about quality and not about quantity. A good backlink can have a lot more value than a hundred of low-quality links.

17. Keep track of backlinks

Keeping track of your links is just as important as building them. Use Monitor Backlinks to know when any of your backlinks status changes. With our SEO tool, you can determine if a webmaster unfollows your backlinks or removes them completely.

Many SEOs are building backlinks and then they completely forget about checking their status. That’s a very common mistake you should avoid.

18. Protect from negative SEO attacks

Unfortunately, negative SEO attacks are becoming more and more common. It sometimes happens that competitors want to penalize your website and knock you out of the first page from Google.

Most of the time, negative SEO attacks involve building hundreds or thousands of low-quality and spammy backlinks to your website.

To protect your website from such attacks, you have to keep an eye on all the backlinks your website is getting.Monitor Backlinksautomatically sends you alerts when a new website links to you. If a negative SEO attack is unleashed against you, create a disavow report before it’s too late.

20. Use social media to do SEO

While social media is not yet an SEO ranking factor, and it will probably not be in the coming future, you can use social media to do SEO. Use Twitter and Google Plus to outreach bloggers and build a relationship with them.

Once you get to know a blogger well enough, you can ask them to link to your articles.

Social media outreach is a great way to build backlinks and relationships.

21. Don’t rely just on Google’s traffic

Google is the main search engine, and even if it’s currently bringing you a good amount of traffic, your business should never depend solely on it. Think what would happen if an algorithm update would hit your site very hard.

22. Use Google Webmaster Tools

The use of Google Webmaster Tools is mandatory for any website owner. The free Google tool gives you insights and improvement suggestions for your website.

If anything goes bad with your site, this is where you’ll find out first.

23. Use Google Analytics

Google Analytics is one of the most advanced visitors tracking tool available, and you should take full advantage of it. It’s free and can give you a huge amount of details about the users visiting your site.

Use Google’s click maps to determine where users are clicking the most and find ways to improve your site.

24. SEO is never “done”

Lots of SEOs think that their website is “done” and lose focus on optimizing. Hence why competitors take advantage and outrank them.

The truth is that your website is never “done” and you should never stop doing SEO. There are always new opportunities and SEO techniques you can try to make your website rank even higher.

25. Avoid using flash

Flash websites might look pretty and cool, but they are the worst for SEO. Google can’t understand Flash and Ajax, meaning it will be impossible to crawl your content.

26. Optimize images

Use images to help readers understand your content better. Insert screenshots with examples, if appropriate.

Each image should have a relevant name, ALT tag, and description. Captions are also good for your pictures to describe with text what your image is about. By doing SEO for your images, you also get higher chances to rank high in Google Images.

27. Don’t link out to bad websites

Never place links to websites that are penalized or that are unrelated. When you link out to a website, you are vouching that you are trusting and recommending it as a good resource.

Analyze the website you want to link to, and determine if it’s valuable or not. Bad linking can get your website penalized.

If you are uncertain about the quality of a website, it’s best to use the rel=nofollow attribute.

28. Don’t concentrate on PageRank

PageRank is useless. I mean, literally, useless. Google has stopped updating the PageRank toolbar more than one year ago, and announced that it doesn’t have any plans to update it.

29. Use a short domain

If you haven’t yet started to build your website, choose a short domain and try to create a brand around it. Exact match domains don’t have the value they used to have a few years ago, so there’s no reason to buy a long domain, just for the sake of having all your keywords inside it.

Pick a domain that’s easy to remember and pronounce.

30. Use a good SEO TLD

The most common domains are using the extension .com, but with millions already sold, it has become challenging to find good domains.

31. Fix broken pages

Sometimes your website might have links to pages that don’t exist anymore. Use Google Webmaster Tools to identify these issues and fix them.

32. Don’t pay for backlinks

Paid backlinks are terrible for SEO. If you want to purchase advertising links or banners, make sure you are using a nofollow attribute to them.

33. Structure your content in Google Webmaster Tools

You’ve probably seen the knowledge cards already. Google has started showing cards with information scraped from third party websites with links to the source.

To have higher chances of getting knowledge cards with your website, you can structure your website in Google Webmaster Tools and tell Google more about your website layout. To get started, simply click on “Search Appearance” and then on “Structured data.”

Written By

I am an inbound marketer. I enjoy doing SEO and recovering websites from Google penalties. I also do social media, conversion rate optimization and more.
You can connect with me on Twitter or Google Plus.

Comments

6 Comments

Hi there. Truly comprehensive lis. In my opinion exact match domains still have some value, but not solely if we depend only on them. If I do the same things and use the same approach on site with exact match domain and on a site with a brand (both approximately with similar years), I ussually get better results with exacth match domains.
At least, until now I saw it on our slovenian. local market. Regards and thanks again for the post

Hello, the point i really liked and agreed with, is the point that says that we should write for our readers and not search engines. You thats one mistake many bloggers make these days…over optimization never helps. thanks for the nice article…nice one!! 🙂

It’s a great article about SEO strategies and techniques. The information provided in the article is wonderful and very useful. If we do SEO with following the steps and techniques mentioned in the article, we surely find our website in search engines. Website content, URL, speed of the site, these factors are very important for any website.