Google AdSense Adds Time Zone Preference For Reporting

Google announced you can now change the time zone of your AdSense reporting to your local time zone. Much like how Google added that for AdWords about six years ago.

Up until now, Google always reported your AdSense earnings based on Pacific Standard Time (PST) but with this change you can now set the reporting to be based on your local time zone. I changed mine to EDT.

To update this yourself, go to the Account information section on your Account settings page, a field now exists for time zone information where you can select your preferred local time setting.

Google notes that when you "update your time zone preferences, you can expect to see some anomalies in your local earnings data for that day."