Business outcomes measurement

Prove the value of your marketing

Measure your most valuable outcomes across channels

Enable a measurement approach across TV and digital channels to understand the online and offline outcomes driven by your marketing investment.

Map your preferred measurement data to social campaigns

Bring your "source of truth" measurement data to the same platform where you're optimizing campaigns. Analyze the impact of audience, creative, and other tactics on business metrics.

Make TV campaigns as accountable as digital ones

Adopt a performance marketing mindset to test and learn in TV and OTT using first-party data deterministically tied to measurement.

Business outcomes measurement solutions

TV/OTT attribution

Improve campaigns based on how they're impacting business metrics like sales and conversions. Evaluate the programs, networks, and publishers driving the best outcomes for your brand to determine the true ROI of your media.

Outcome data ingestion

Integrate "source of truth" data for in-platform measurement and actionable reporting. Create custom metrics for use in reporting and optimization from outcomes like website analytics, online and offline conversion data, mobile app attribution, and more.