Contextual Comms on the Comms Trader blog

UC&C has done a lot of the heavy lifting to improve comms technology for business. Most tools now exist online and operate as cloud based web apps without plug-ins, which can be accessed easily from anywhere.

The next step is contextual communications, which takes advantage of the new generation of ‘always-on’ apps, and will fundamentally change how people communicate. This effectively integrates rich, real-time communication interactions with applications themselves and that puts voice, text and video capabilities inside an application, website or device. It is this technology that holds the potential to significantly impact business and customer communications...