Sacha Baron Cohen was rushed to hospital after he bleached his pubic hair trying to get the ‘all-over hairlessness look’.

Cohen had heard that “all-over hairlessness is a popular trend in the gay community, so he thought he’d bleach all his hair so that it looked invisible,” a source told the UK’s Sun newspaper.

Cohen was rushed to hospital. “Shortly after having the procedure done he felt a burning sensation and it grew steadily worse,” the source explains.

“He had a bad allergic reaction to hydrogen peroxide, which is a strong bleaching agent. It was so severe around a certain part of his anatomy that he couldn’t sit down for three days. Filming had to be delayed for several days while Baron Cohen recovered.