black friday articles

Black Friday and Cyber Monday may have been just the beginning of shopping events for the holiday seasons to come. Just this past season, the slightly late cousin of Black Friday saw desktop shopping grow by 17% from 2013. With this performance, Cyber Monday is inspiring additional shopping events in the early weeks of December. We…

The “official” kickoff of the holiday shopping season, Black Friday, continues to evolve as retailers are starting promotions several weeks before Thanksgiving. While, NRF and IBM reported that Black Friday weekend spending decreased by $6.5 billion, NRF predicts a 4.1% increase in spending for the overall holiday shopping season. Here are the Top 5 Black…

BlackFriday is not just for Thanksgiving anymore. It has jumped the Atlantic and arrived in London. It seems that the U.S. has found the secret to kicking off the Holiday buying season and the rest of the globe wants in on the buying frenzy. While in London last week I noticed sales still lingering. From…

Is #BlackFriday over yet or are there still deals to be had? We are roughly 24 hours in to the full #BlackFriday fun (and chaos in some cases) and the TPN Live Shopper Pulse team, powered by GroundCntrl, has been out in full force to gain in-the-moment insights into how shoppers’ attitudes and behaviors are…

With so much hype about the hot shopping apps, TPN wanted to know when shoppers are in the moment, are they really turning to their apps to help them shop, or not? Based on the real-time data just captured from our field teams in Chicago, New York, San Franciso, Dallas and Miami. Here’s some of…

TPN Live Shopper Pulse Survey Says … Shopping – It’s the New Post Turkey Workout For many, a new holiday tradition was born last night, as shoppers poured into their local stores for Thanksgiving night doorbuster deals. For TPN, a new tradition began as well — launching our inaugural TPN Live Shopper Pulse™ real-time consumer…

As we enter the initial push for the holidays (just as we’re coming down from our Halloween sugar high), retailers are getting shoppers geared up for Black Friday even earlier this year thanks to Pinterest. Home Improvement retailer Lowes is teasing its Black Friday deals in October on a dedicated Black Friday board with silhouettes…

Oh, the joy of the season: pushing and shoving, the same five songs on repeat, lines that wind around the mall, and the lumpy pile of colorful wool that once was the sweater display. Last year, I stood in one such overheated, never-ending line at JCrew, and just when I was about to drop my…

The election results are in, and Americans have resoundingly voted with their wallets: Black Friday creep is here to stay. Nancy Koehn, a professor at Harvard Business School, wrote a very thoughtful pre-Thanksgiving article on this recent trend: Harvard Black Friday Article While I personally share Professor Koehn’s lament about the incursion of consumerism into…

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