How do you react when you see a mistake?

If you’re reading someone else’s writing, a mistake is much more likely to jump off the page. Your brain’s already looking for the next mistake. You’ve forgotten about what you’re reading.

What do you do next?

If you’re online, do you click away from that website and go elsewhere?

If you read on, are you focussing on the meaning of what you’re reading or are you focussed on finding the next mistake?

Do you think about the source of the writing and would you expect that the quality of the writing ought to be better?

If you know the author, how does that make you feel? Will you contact them and point out the mistakes. How embarrassing is that for both you and the author?

All of the above are entirely acceptable behaviours.

How would you feel if that was your writing and people were doing that as a result of having seen one of your mistakes?

If you react that way then they’re going to do it too.

What does that mean for you?

You could have lost some valuable business because of your mistakes. Your hard-earned reputation is at stake here. How costly could a damaged reputation be all because of a silly mistake which, if you’d spent a few minutes checking what you’d written, could easily have been averted?

If you haven’t got time, then let me do it for you. It doesn’t take long, it’s affordable but it could be very costly to you and your business if you don’t do it. A damaged reputation takes a long time to recover.