Social Good

Spend your Earth Day shopping online and save the planet at the same time

It's almost Earth Day, and this year you can help protect the planet simply by shopping online.

In honor of the day of environmental awareness on April 22, philanthropic tech startup DoneGood has launched a new shopping platform that helps you support eco-friendly brands and organizations.

The Purchase for the Planet site is an online store where people can shop for a variety of sustainable products, such as toiletries, kitchen utensils, accessories, cleaning products, housewares, clothing and shoes, food, and more — all made by companies with "highly ethical and sustainable business practices."

The initiative is a result of a partnership between DoneGood, which first launched as part of Harvard Innovation Labs' Venture Incubation Program, and 1% For the Planet, an international organization that works with businesses to raise funds for environmental causes.

"Consumer purchasing power is the world's greatest force for change."

Ten percent of the money earned on the Purchase for the Planet site will be donated to 1% for the Planet, and DoneGood — which earns a share of profits on each item purchased from the site — will be donating all of its proceeds to the organization as well.

And because each individual brand featured on the site is a member of 1% for the Planet, they'll also be donating 1 percent of their product revenues to approved environmental nonprofits they support.

"Consumer purchasing power is the world’s greatest force for change, especially where the environment is concerned," said Cullen Schwarz, cofounder of DoneGood, in a press release.

"Saving the planet — its oceans, species, and lands — starts with us."

"Americans donate around $11 billion to nonprofits focused on protecting our environment and wildlife each year. Meanwhile, we all spend $350 billion each day buying goods and services," Schwarz added. "If even a fraction of the purchases we all make are redirected to companies with eco-friendly business practices and efforts to create a healthier planet, the impact is exponential."

The partners plan to continue adding additional impactful companies to the online store in the future, so you'll be able to shop and save the planet well beyond Earth Day.

"Whether positive or negative, the money we spend has a dramatic effect on our food, water, air, land, climate, and wildlife," said Kate Williams, CEO of 1% for the Planet, in a statement. "Saving the planet — its oceans, species, and lands — starts with us."

While some of the products may be a bit costly, you can filter results by price. The platform also offers additional discounts and special offers.

Mashable
is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.