Yorba Linda, CA-based Nutralliance, has named Felipe Chaluppe as its new director of sales – Midwest region.

Mr. Chaluppe is a recognized gelatin expert for global food and pharmaceutical ingredient channels servicing world-class branded consumer packaged goods (CPG) and agribusiness industries. As the former president of Gelnex North America/In3gredients, he achieved record-breaking company growth, and maximized the use of clean and renewable energy sources, while achieving the highest international rating for quality and food safety. Known for his ability to foster a collaborative culture, Mr. Chaluppe also pioneered the structure of a responsible sourcing platform and sustainable supply chain for gelatin.

“Our team has had the opportunity to work with Felipe for over 10 years, since the beginning of his Gelnex leadership,” said Brian Salerno, president/CEO of Nutralliance. “We share similar philosophies as they pertain to the needs of ingredient buyers. We’re committed to our customers’ success. With the addition of Felipe to our team, our intent is to continue to build on our purpose, one customer at a time.”

With Nutralliance, Mr. Chaluppe will help expand the company’s service to customers through Midwest food and pharmaceutical channels. The company noted the vast array of Mr. Chaluppe’s contacts within the industry will reinforce Nutralliance’s efforts to deliver the highest-quality, value-added ingredients to the market.

“Specialty ingredients and raw material suppliers are entering an exciting new phase that is going to reward innovative manufacturers with sustained growth,” said Mr. Chaluppe. “Nutralliance provides manufacturers with better choices, and significantly better experiences and outcomes. Joining Nutralliance places me at the epicenter of a revolution that is transforming the field of distribution.”

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