This is the most unpopular booze gift at Christmas – can you guess what it is?

A BOTTLE of spirit given at Christmas is the least wanted festive present – in fact, three million are given away each year.

PUBLISHED: 14:15, Fri, Dec 8, 2017
| UPDATED: 14:39, Fri, Dec 8, 2017

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Three million bottles of unwanted booze given as present are given away each year

One in 8 British drinkers admitted they had passed on an unwanted bottle of vodka to unsuspecting friends, family and neighbours.

The details come from a nationwide study by premium tonic and mixer specialist, Franklin & Sons.

Despite its reputation as a drinks cabinet staple and the heart of cocktails and mixed drinks alike, 12.3per cent of adults admit to re-gifting vodka ahead instead of enjoying the gift themselves as part of a premium mixed drink.

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Now Franklin & Sons has created the CRAFT approach: Choose a spirit, find the Right glassware, Add plenty of ice, Find the perfect garnish and add the Tonic to suit the style.

The study of 2,000 households – commissioned to uncover the UK's Christmas drinking habits – also found that the least given away spirit or liqueur was Cognac (8.5per cent).

And in a surprise result, more than 1 in 10 Brits said they had found a new home for a bottle of gin (10.9per cent), despite the UK's well-documented, rekindled love affair with the juniper-laced liquid.

The research also uncovered the fact that good quality, premium mixers such as Franklin & Sons are breathing new life into favourite drinks from yesteryear.

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Indeed, it seems that many of us will be reviving classic Christmas drinks from years gone by, with 13.8per cent and 12.8per cent of us planning to revamp Brandy and Sherry with a premium tonic or mixer respectively.

"Our findings show that the rise and rise of premium quality tonics and mixers is continuing, with Brits using their rekindled love for a G&T to rediscover forgotten favourites such as Brandy and Sherry with tonic " said Jen Draper, the head of marketing at Franklin & Sons.

"However, the opportunity lies not only in reviving these hidden gems, so we are making it our calling to convince the fortunate recipients of all drinks and liqueurs, be it a Gin, Brandy or Sherry, to mix and enjoy them rather than re-gifting or leaving them in the cupboard for a special occasion, as after all Franklin & Sons is crafted to keep us in the best of spirits - especially at Christmas."