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How to keep your donors in 2016

December 16, 2015

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. If it wasn’t challenging… if it was easy, everyone would be doing it and doing it well.
I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base.

And it’s not their fault!
Too many nonprofits just don’t have enough time or staff to focus on serious, strategic, retention-oriented marketing initiatives.
In the process, potential is lost. Key donors hop away. They become fickle because they have not been nurtured adequately.
But since fundraising researcher, Adrian Sargeant, says that “improving donor retention by just 10% can double the lifetime value of your donor database” (Source: Association of Fundraising Professionals), then isn’t it imperative that we find a way to overcome the challenges that hamper donor retention marketing efforts?

Listen, Fortune 500 companies have the resources and the budgets to spend on customer retention experts like Richard.
Why do they do it? Because they know that retention is the key to high profits and exponential returns for their investors.

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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?

Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?

Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?

Then this book is for you.

Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.