Media Buzz

“By the end of 2015, campaigns running on smartphones and tablets will account for almost 50% of digital marketing dollars. Google’s bullish commentary about its Q2 mobile business—respectable ad growth and accelerating video viewership on the go—wasn’t exactly a big surprise […]”

“Mobile geoconquesting is a marketing tactic using hypertargeted location-based mobile messages to direct consumers toward a specific business when physically near a competitor’s location. IT leaders supporting marketing in consumer industries should understand […]”

“Since mobile advertising began, marketers have wondered about its effectiveness. After all, it’s a small screen, you’re on the go, and, until recently, connections were often spotty and slow. A new report from San Francisco-based mobile intelligence firm NinthDecimal, released today, shows that mobile ads on smartphones and tablets are having a big effect — and its impact is growing […]”

Media shop ZenithOptimedia has struck an exclusive deal with mobile data provider NinthDecimal on creating what they claim is “a new standard of omnichannel measurement and audience insights” for the Publicis Groupe’s media agency clients.

In online advertising campaigns are only as good as their targeting. In today’s advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space.

The next time you decide to walk into a real store, zillions of digital bits are working overtime to figure out why. The newest system undertaking that task, being announced today, is something with the soporific name of the Location Conversion Index (LCI).

Consumer location data being used for measurement and media planning. Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry.

“You know how the song goes, right? ‘Monday morning, you sure look fine…’ Ah, not true for most of us. Mondays are like a cold slap to the face. We flop out of bed and look down the long, dark tunnel of the week and try to figure out how we will survive. “Get it done” becomes “just one more bagel” pretty easily when you have a heavy workload. Fortunately, these tech CEOs are here to help…”

“Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort some consumers invest in order to save money with coupons. Since not everyone has that kind of time to spare, a new study from NinthDecimal shows that there is a demand for coupons to be sent directly to consumers’ when they enter a store…”

“Automobile advertising made up 49 per cent of programmatic impressions bought in 2014, a report by mobile audience intelligence firm NinthDecimal has revealed, making car manufacturers the clear early adopters of this ad technology…”

“The team at NinthDecimal has just shared with NativeMobile its latest infographic showcasing the biggest buyers of mobile programmatic audiences and which consumer groups were the most popular targets in 2014…”

“NinthDecimal derives its name from its key differentiator, a people centric lat/long precision down to four feet. Tile centric lat/long solutions often resolve geographic locations down to perhaps 100 meter tiles or grids. As Staas points out, that tile could include several different stores or locations that make for inconclusive results about where the person is…”

“By now nearly everyone can agree that there never was, and won’t ever be, a ‘Year of Mobile.’ The evolution happened – and is happening – too quickly to identify an individual tipping point that made mobile matter for marketers.” So begins this new report from AdExchanger Research. The remainder of the report leverages interviews from 274 marketers and industry representatives who are key influencers in this evolution to outline key strategies marketer’s should take in their approach to the mobile marketing ecosystem.

“Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products…”

“70 percent of consumers tried a new product or brand after seeing a mobile ad in 2014, a 49 percent increase over 2013. The statistic comes from a new report by mobile audience intelligence firm NinthDecimal into consumer packaged goods (CPG) and how mobile marketing influences shoppers’ paths-to-purchase…”

“More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a new study, according to NinthDecimal’s Mobile Audience Insights Report….”

“The hardest thing asked of advertising is to inspire a consumer to try a new product, but NinthDecimal says that, in overwhelming numbers, in-app mobile ads are doing just that for consumer packaged goods brands…”

For the reporters at GeoMarketing, “Black Friday” is practically a holiday in and of itself. So we were pleased when mobile programmatic platform NinthDecimal shared some of its insights from the year’s most important retail day – and how that activity has shaped the tone of the rest of the holiday shopping season.

“comScore has expanded its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps — including video ads — in partnership with NinthDecimal and select other digital ad platforms…”

“NinthDecimal announced Jeff Stephens has joined the company as chief financial officer. Stephens joins NinthDecimal following his role as as CFO at inPowered. His previous experience includes working as the senior vice president, finance and administration, at QuinStreet. He also served as CFO for hi5 Networks.”

“For companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential. In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 Mobile Audience Insights report, revealing consumers’ mobile shopping behaviors within the retail industry.”

“It may be time for retailers to start thinking about chucking the print circulars and begin focusing more on mobile promotions. FierceMobileRetail quotes stats on mobile shopping and ad engagement behaviors from NinthDecimal’s Q2 2014 Mobile Audience Insights report.”

“Neustar, a real-time provider of information services and analytics, today announced three new partnerships with mobile media leaders… …allow marketers to more accurately reach consumers across smartphones and tablets…”

“The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize results tied to these efforts…”

“Mobile data engine NinthDecimal has followed through on last month’s plans to expand its programmatic offerings with a range of new partners that promise to seamlessly connect marketers to consumers, regardless of the screen they’re viewing…”

“For as long as I’ve been in marketing communications (almost 20 years!), I’ve heard talk of the holy grail of advertising – to be able to reach the right person, at the right time in the right place with the right message…”

“In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline channels, measuring the contribution of all these touch points is exceedingly complicated…”

“Mobile ad platform JiWire on Monday announced it has rebranded as NinthDecimal. Additionally, the company has announced the launch of a tool meant to help mobile advertisers target audiences through pre-roll video…”

“JiWire, a mobile advertising company most commonly known for serving ads over airport WiFi networks across the US, has rebranded as ‘NinthDecimal’ and launched a mobile audience-targeting tool for pre-roll video ads…”

“JiWire is re-branding as NinthDecimal. The company is a leader in mobile audience intelligence. The re-branding underlines the company’s focus on precise audience targeting, building audiences to scale and engagement…”

“The NinthDecimal VP of Engineering proceeded to explain another revolutionary product to the audience: Location Conversion Index – the first product in the mobile environment that allowed agencies and brands measure the effectiveness of their campaign ROI…”

“NinthDecimal has released its Q4 insights report, combining survey and behavioral data. The focus of this quarter’s report is QSR and casual dining establishments and how mobile devices and advertising impact consumer decision making in the category…”

“Among the various considerations in a new NinthDecimal study about QSRs, menu availability is the most important decision-making factor for consumers in at home (their city) while proximity (near me now) is the most important consideration to travelers. Both at home consumers and travelers say that mobile is a critical platform to help make decisions about where to eat…”

“Marketers in the quick service restaurant (QSR) industry have something of a Holy Grail on their hands in mobile advertising, according the Q4 mobile audience report from NinthDecimal, a mobile advertising and data platform…”

“Over the past year, a number of mobile-local advertising networks have pushed to build new advertising products, which allow marketers to target messaging based on a user past, as well as present behavioral. Startups like xAd, Verve, and NinthDecimal have built systems that use privacy-friendly device identifiers…”