It is clear that in countries with weak regulation, tobacco advertising, promotion and sponsorship reach a very high proportion of people. For example according to the 2011 National Adult Tobacco Survey of Cambodia, 80 percent of respondents had seen tobacco advertising in the past months.

Partial bans will simply result in the tobacco industry shifting resources to non-banned TAPS. Adopt a comprehensive ban on all direct and indirect forms of tobacco advertising, promotion and sponsorship.

Article 13 of the WHO Framework Convention on Tobacco Control (FCTC) requires Parties to implement and enforce a comprehensive ban on tobacco advertising, promotion and sponsorship, including a complete ban on corporate social responsibility (CSR). While tobacco companies claim to engage in CSR activities to be good corporate citizens, the true goals of industry-sponsored programs are to boost profits, build goodwill with policymakers and the public, counter negative attention surrounding its deadly products, and defuse opposition from tobacco control advocates.

This publication provides the implementation status of the WHO FCTC Article 13 in the ASEAN region. See how your country fares, and take action now! Download the full report.

* Advertising at point-of-sale gone berserk (Report by SEATCA).With tobacco advertising and promotions either totally or partially banned in the mass media in almost all countries in Southeast Asia, the tobacco industry has shifted its focus to marketing at point-of-sale (check-out counters) by displaying cigarette packs or cartons. Download the full report.

The Report finds that incomplete and poorly enforced bans on TAPS mean that nearly a quarter of Brazilians still see marketing messages from tobacco companies at point-of-sale (PoS) displays, through corporate social responsibility initiatives run by the industry, on tobacco product packaging and in TV shows and films. Download the report.