Still, Tide has repeatedly discouraged the challenge, even producing a public service announcement with New England Patriots star Rob Gronkowski. But that hasn’t stopped numerous people from tweeting at the company after apparently ingesting the pods.

Over the past couple days, Tide has been responding to these messages in real time on Twitter, directing those who say they swallowed the pods or put them in their mouth to first call poison control, then update Tide about their health.

Contact your doctor or your local poison control center. When you're feeling better, please call us at 1-800-879-8433. We're open M-F from 9-6 ET.