Friday, July 30, 2010

{brand obsession} Madewell...

Before I moved out to New York, Madewell was this sort of illusive, mysterious younger sister of J. Crew that I was just dying to meet. I'd heard about her in magazines, seen a few pictures of her online, but I was very interested to see what she was really like in person. A few weekends ago, I got my first glimpse. The store, in the Nolita/Soho area, was all I hoped it would be. It really is like J. Crew's sort-of edgy younger sister - but it's obvious they're blood-related. To say I wanted it all would be an understatement. I wanted to set up camp and live in one of the window displays. Like J. Crew, their perfect mix of preppy-meets-trendy-meets-edgy-meets-classic is my aesthetic to a tee. Their price-point is reasonable for piece-by-piece shopping, but outfitting myself in head-to-to in Madewell will just have to wait.