Monday, February 20, 2017

The Advanced Imaging Society and VR Society held their 8th annual Lumiere awards last week and year after year they always seem to one up the previous! This year was no exception at the completely filled venue at the Stephen J. Ross Theater on the Warner Bros. Studios' backlot.

I was blown away by the VR (virtual reality) demonstrations that were set up for attendees to try. Simply amazing content and we've only just begun in the space! Trust me, if you haven't seen some of these cinematic VR experiences - do it. And the Google Tilt Brush was the icing on the cake. Again - you have to experience VR to appreciate it. No amount of hype or traditional media will probably prepare you for it. You just have to try it!

Native 3D Wizards Ben Gervais and Demetri Portelli

On the Advanced Imaging Side of things, I have to make special mention of Ang Lee's BILLY LYNN'S LONG HALFTIME WALK. The native 3D team of Demetri Portelli and Ben Gervais continues to lead the world by example with their superlative work in native 3D (shot optically - not converted in post). It is a technological first for cinema with its first ever use of combined 3D, 4K, 120fps framerate, but more importantly - it works. Another masterpiece for Ang Lee. A Lumiere well earned for Demetri and Ben!

Further, I'd be remiss if I didn't mention the stellar 3D conversion and visual effects in Marvel's DOCTOR STRANGE. You know what I mean don't you? That astral plane projection scene - or the folding city scenes? Jaw dropping! Congratulations to Marvel Studios on your Lumiere.

I'm proud to be a recipient of Lumiere for last year's 40 BELOW AND FALLING (with an amazing crew and team) and honored to vote for this year's group of hopefuls. Let's take a look at the category nominees and winners:

The 2017 recipient of the annual Harold Lloyd Award for Filmmaking goes to Jon Favreau! And deservedly so. His artful storytelling married to eye opening filmmaking technology has thrilled audiences time and time again. My favorite Favreau film (FavFavFilm?) is definitely CHEF although the original IRON MAN comes very, very close. It was wonderful chatting with him for the first time at the Lumieres!

I want to deeply thank Jim Chabin and his AIS team for their tireless work in pulling off these shows every year. It is an absolute pleasure to attend and cover them! Thank you Jim!!Looking forward to what 2017 has in store for us in Advanced Imaging and VR! Stay tuned. As MarketSaw enters our 11th year of life, we're going to be making some awesome changes!I'll leave you now with some poster shots of the cinematic VR content we were able to experience!

The Advanced Imaging Society and VR Society held their 8th annual Lumiere awards last week and year after year they always seem to one up the previous! This year was no exception at the completely filled venue at the Stephen J. Ross Theater on the Warner Bros. Studios' backlot.

I was blown away by the VR (virtual reality) demonstrations that were set up for attendees to try. Simply amazing content and we've only just begun in the space! Trust me, if you haven't seen some of these cinematic VR experiences - do it. And the Google Tilt Brush was the icing on the cake. Again - you have to experience VR to appreciate it. No amount of hype or traditional media will probably prepare you for it. You just have to try it!

Native 3D Wizards Ben Gervais and Demetri Portelli

On the Advanced Imaging Side of things, I have to make special mention of Ang Lee's BILLY LYNN'S LONG HALFTIME WALK. The native 3D team of Demetri Portelli and Ben Gervais continues to lead the world by example with their superlative work in native 3D (shot optically - not converted in post). It is a technological first for cinema with its first ever use of combined 3D, 4K, 120fps framerate, but more importantly - it works. Another masterpiece for Ang Lee. A Lumiere well earned for Demetri and Ben!

Further, I'd be remiss if I didn't mention the stellar 3D conversion and visual effects in Marvel's DOCTOR STRANGE. You know what I mean don't you? That astral plane projection scene - or the folding city scenes? Jaw dropping! Congratulations to Marvel Studios on your Lumiere.

I'm proud to be a recipient of Lumiere for last year's 40 BELOW AND FALLING (with an amazing crew and team) and honored to vote for this year's group of hopefuls. Let's take a look at the category nominees and winners:

The 2017 recipient of the annual Harold Lloyd Award for Filmmaking goes to Jon Favreau! And deservedly so. His artful storytelling married to eye opening filmmaking technology has thrilled audiences time and time again. My favorite Favreau film (FavFavFilm?) is definitely CHEF although the original IRON MAN comes very, very close. It was wonderful chatting with him for the first time at the Lumieres!

I want to deeply thank Jim Chabin and his AIS team for their tireless work in pulling off these shows every year. It is an absolute pleasure to attend and cover them! Thank you Jim!!Looking forward to what 2017 has in store for us in Advanced Imaging and VR! Stay tuned. As MarketSaw enters our 11th year of life, we're going to be making some awesome changes!I'll leave you now with some poster shots of the cinematic VR content we were able to experience!