Social Media Marketing Blog

On Instagram you have to be consistent & regular

An interesting choice of words, as it turns out. To expropriate the use of American English for the benefit of universal readers, the recommendation to be regular on your preferred social media (SM) platform has a somewhat double meaning. As if to say you are just another regular guy or girl posting on your SM platform on a regular basis. Then again, most English speakers, and all who can speak the language with a reasonable degree of competence will regularly concur, if you’ll excuse the pun.

There is no need to be pretentious when appealing to the masses (to buy into your product, service or cause). They are more than happy if you’ll just be yourself, thank you very much.

Social media being the genre if you will, the main theme or subject in this post is that of Instagram, one of the world’s leading social media platforms today. Further, this article styled post raises the matter of two sub-themes, namely, the need to be consistent and regular. If all work is done accordingly and correctly, the platform owner or administrator gets rewarded with yet another Instagram like.

Social media, as a core component of the Fourth Industrial Revolution and the Internet of Things (IoT) is undoubtedly, one of the great paradigms of the twenty-first century.

Instagram is today’s social media darling. It is the new kid on the block. Pretty much everyone you know will be on Instagram at some stage of their lives. The statistics all bear this out, in case you were wondering. And every year, new members are joining the Instagram club.

Consistency means keeping to just one or two bars. The musical instrument metaphor has been imposed in this case. Those that pleasingly and correctly delve more to the (over) social side of life may perceive this to be tedious, monotonous or downright boring. But it is very relevant and necessary in the commercial sphere. The commercial goal is to be selling products and services on a regular basis.

And if it means drumming in the message day in and day out, then so be it. But the edge gets taken off somewhat when you are utilizing an Instagram platform to market your goods. Market research has shown across the board and in different sectors that customers, or potential customers, love it when you come down to their level and moods. And while you need to be persuasive in the use of your emotive language, it’s recommended that you go gently.

Otherwise, you simply scare them off. Or irritate the bejeebies out of them.

Regularity is strictly speaking, at least a once a day affair on an Instagram platform. But of course, it all depends on the product or service you are selling. There might well be a need to keep up a posting regime that includes two to four posting wonders a day.