I've got to write 60 pages about advertising/marketing with/in onlinegames/mobilegames/browsergames. I googled around and found some articles, all saying the same.

Now I need statistics and figueres I can use... (gaming market, user statistics,...)There are great ressources, for example some studies from Frost & Sullivan, but I can't afford to pay 5000 dollars for reading it. I could afford 0.5 dollar. :-/

I doubt you can find any acurate aggregate information (beyond simple case studies) on computer games used as advertisment. But if you find any good resources, then please post in this thread. I think many are interested in the subject - I certainly am.

Advergaming will like the PC and console market for advergaming become popular. But mobile offer much more personalisation options, but the principles are the same. With the issues of piracy and business models for mobile content advergaming may prove to be a viable business model for java mobile games.

We're also conducting extensive studies with some Universities in advergaming, expecially in Europe.

Figures look interesting, but the success rate of the phenom cannot be so easily predicted.

BTW advergaming itself is a too broad definitions. For example: the new Anarchy Online (that now offers free accounts with advertisement banners in-game, like advertisement panels on the edge of the roads in real life)) is an Advergame or not? Gran Turismo series (or FIFA) are advergames or not? Even if people pay (a lot!) for them, all these games are permeated by commercial trade marks and explicit advertisements of merchandise and people.

Reducing the phenom to only shallow web based games featuring a product can be reductive in my opinions.

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