With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.

Defining a thing as broad as “content” is a bigger task than you might think. You’re probably thinking of a definition of content now and it’s likely a bit different than mine.

Content is many things to different people and situations due to context. Fundamentally, content = information. Content = experience. Content = nothing specific. These are all observations shared with me by digital smarties ranging from Avinash Kaushik to Joe Pulizzi in a poll I ran on Twitter, Google+ and Facebook last week.