Search

Due to burnout, my brain being over capacity and client work I’ve had to combine days 2 & 3 into one post 🙂 Following are the most important notes and thoughts from the sessions I attended. Head over to flickr to check out my SMX set.

Day 2 at SMX East 2009 started with a Keynote: What’s Next In Search: The Bigwig Crystal Ball Panel. The panel was fun had a great amount of knowledge to share. Here are some of my notes/thoughts/and learning from the panel:

Asking to be followed on Facebook & Twitter creates a way to stay in front of the consumer beyond the media buy. It keeps and opens up a conversation. This is what makes Social Media so exciting for marketers: In the past, after the exposure to the ad the consumer there was noway to continue the conversation. In addition, Social Media offers opportunity in Direct Response Marketing, Awareness, and Feedback.

Twitter is essentially a RSS feed and and email marketing on steroids. It takes Customer Service to a whole new level.

Here’s a quote by Google taken totally out of context: “We are not always accurate.”

Something I did not know but learned from Greg Boser of 3 Dog Media: Google has a 30 minute cookie that they place on your computer and there is no way of opting out of it.

The Panel was in consensus that the bing and Yahoo merger is a good thing.

Ecommerce Search Marketing Tactics – This session was full of tactics for ecommerce merchants on how to do well in search results.

Talk to the Ecommerce Engines to see what the terms are that people search for

YouTube is the number two search engine with 3.5 billion searches in August 09

Ecommerce opportunities on YouTube:

There are many generic searches conducted

Less crowded ad space with sponsored links

Opportunity with long tail keyterms

The biggest opportunity to improve ecommerce conversions is by adding relevant copy to the product and category pages