Ugh. Customers. The little brats. You give them the chance to pay extra for unlimited data so they can use their smartphones as designed, and then when you take it away, they complain! AT&T's #1 regrets the whole damn thing.

In retrospect, you see, it would've been better to use tiered, capped data, like AT&T does now, because it allows AT&T to make more money, the company's CEO told the NYT:

"My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat," he said in the on-stage interview at the Milken Institute's Global Conference on Wednesday. "And it's a variable cost model. Every additional megabyte you use in this network, I have to invest capital."

On the one hand, this is a rare moment of corporate honesty—the executive baldly admits the obvious, that the only point of any business is to make money for that business and its shareholders, even at the expense of the customer. On the other hand, the executive baldly admitted the obvious, that the point of his business is to make money for his business and its shareholders, even at the expense of the customer. That's us. [NYT]