I like to take lots and lots of numbers and turn them into proprietary concepts and multi-platform content. Three of my longstanding publishing creations: the valuations of sports teams, ranking actors and movie studios on bang for the buck (ROI) and the Forbes Fab 40 (the most valuable sports brands). My most recent idea was Names You Need To Know, which broadened my concept of list creation to include direct input from our audience. I also like to take apart corporate balance sheets to measure earnings quality and have a passion for economics (my MBA thesis at Long Island University was an empirical study on the cause of inflation in which regression analysis showed a significant correlation between the general level of prices and the money supply). Besides being an Executive Editor at Forbes I also have a gig as co-host and Managing Editor of the 3-time New York Emmy award winning Forbes SportsMoney on the YES Network and Fox Sports 1 with my buddies at YES, co-host Bob Lorenz and producer David Alfreds, both of whom have taught me a tremendous amount. I also regularly appear on Fox and CNBC to chat about the business, political and sports issues of the day. My brother in arms is Kurt Badenhausen, whom I have worked with for many years and knows more about sports numbers than anyone.

Sales of his number 17 jersey are robust and the social media aggregation website Topsy says that over the past seven days, “Lin” has been mentioned more than 140K. He even got a shout-out on Twitter from Phoenix Suns point guard and two-time NBA MVP Steve Nash.

On Feb. 4 Lin played his first starring role for the New York Knicks as the point guard racked up 25 points in 95-92 win over the New Jersey Nets. Lin-mania kept building as the undrafted Harvard graduate outplayed Kobe Bryant in a 95-82 victory over the Los Angeles Lakers on Friday, and then on Saturday Lin helped lead his NBA team to a 100-98 squeaker over the Minnesota Timberwolves, the team’s fifth straight win.

Although Bryant says he “doesn’t even know what Lin has done,” shareholders in Madison Square Garden, Inc., the parent company of the Knicks, do: Since Feb. 4th MSG’s stock price has increased from $29.32 to $31.15 February 10th, or 6%, adding $139 million to the company’s market value. During the same period the S&P 500 has gone up less than 1%.

How much is the Jeremy Lin brand worth, assuming he assisted in the stock’s appreciation and remains the real deal? Numerous factors impact MSG’s stock price, of course. But aside from Lin most of the news surrounding MSG in recent weeks has been negative, including its battle with Time Warner and its recent earnings release which showed profits falling 22% in the second quarter compared with the prior year (he delayed start to the NBA season resulted in the Knicks only playing a combined six preseason and regular season games in the fiscal 2012 second quarter versus 40 games in the prior year period).

The Knicks had $226 million of revenue during the 2010-11 season, roughly equating to 20% of MSG’s overall revenue. Obviously, you cannot assign Lin one-fifth ($28 million) of MSG’s $139 million increase in market value since he began his magical run (in the past we have determined athlete brand values are the amount by which their endorsement income exceeds the average of the top peers in their sport, but that methodology can’t be applied to Lin, who was a no-name player until very recently).

But we can still get a reasonable estimate. The New York Times reports that Lin has helped push up television ratings for the Knicks 66% over last season. So if we give Lin credit for half of the $28 million, his brand weighs in at $14 million, which would place him in a tie with Bryant for sixth among the top athlete brands in the world.

I expect Lin’s endorsements to reach that mark in the near future if he can keep up his stellar play on the hardwood.

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I predict his value is worth billions,reason is entire baseball fan is becomming NY fans Lin is creating fans every where , people is interested in basketball now .Do not mention international success.