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DOE Launches Energy Efficiency Ad Campaign

A national consumer education campaign to help consumers save money on utility bills was launched today by the U.S. Department of Energy and the Ad Council. Created pro bono by Texas-based advertising agency GSD&M, the public service advertisements direct homeowners to the Energy Savers website, where they can find tools and information to help them make their homes more efficient.

The website features such information as how to save more than $100 a year on heating and cooling bills by using a programmable thermostat and how uppgrading 15 of the traditional light bulbs in your home. It also features a section devoted to windows, doors and skylights.

"Americans spend about $2,000 per household on energy every year—but many of them could save a few hundred of that without changing their lifestyle," says Energy Secretary Steven Chu. "Many American families can take simple steps to reduce their energy bill, while making their homes more comfortable, and use that money for something they really need or want."

"We are thrilled to continue our partnership with DOE on this vital energy efficiency campaign," says Peggy Conlon, president and CEO of the Ad Council. "These PSAs will demonstrate to homeowners nationwide the variety of energy efficient alternatives that can provide sustainable savings over time."

Following the Ad Council's model, the announcements will be distributed to media outlets nationwide and will run and air in advertising time and space that is donated by the media. A sample of one of the ads appears follows: