Rooibos Route flying high

Modern tourists don't want to lounge around and read books when they're on holiday - they want experiences.

“What we realised with the Rooibos Tea House was that tourists don’t want to simply buy tea.They want to see and feel the tea plants in their natural state; they want to learn about the harvesting and curing of the final product; and they want to know everything about how the green plant becomes red tea in a bag,”

Melissa Jane Cook and TCB Media South Africa report in the Inflight magazine (January 2015) of FlySaFair about the Rooibos Route. Read the full article here