Assignment 2

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The music industry has changed, we have moved from gramophones to cloud-based streaming in just over 100 years and competition is rife (Amale16.weebly.com, 2014). In this case study Group 12 focus on one of the leading streaming platforms Spotify. Spotify is constantly innovating to create a music streaming platform that users rely upon as their main source of music content. With so many competitors in the market success means popularity, Spotify has had to evolve into a user-centric platform to create popularity which will in turn act as loyalty.