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Fifa's Profile Rises Ahead of World Cup

By

William L. Watts

Updated April 13, 2010 12:01 a.m. ET

LONDON—It may carry a lower profile than the International Olympic Committee, another Swiss-based international sports body. But the Federation Internationale de Football Association, or Fifa, is the overseer of international football, and has repeatedly shaken off regional in-fighting as well as a global recession to become arguably the most powerful sports organization on the planet.