Bureau Vallée reports strong BTS sales

France
| 22 November, 2017

Bureau Vallée reported a succesful BTS campaign for 2017. The French retailer welcomed approximately 3.2 million customers, up 13.8 percentage on the previous year with over one million customers in August alone.

BTS represents around one third of Bureau Vallée's sales. Statistics for 2017 show that 76% of purchases took place before September with an average spend of 126€ per child.

The best selling licences werer Cars, Star Wars and Freegun with innovative products, such as backpacks with LED lighting performing strongly.