Search Engine Optimization (SEO)

You need to drive traffic to your site in order for clients to see your products and find out about your services. Search engines are the first place people look for information, and that is where your website should be listed. Google, Yahoo, AOL, MSN/Bing, HotBOt, Dogpile, Ask, and Lycos are only some of the search engines available, with Google being most prominent, and people’s favorite search engine, followed by Yahoo and MSN/Bing.

What are search engines?

Search engines are tools used to search for information on the internet. They are made out of tens of thousands of computers running huge databases, and software known as spiders or robots, to grab webpages, read their content, and try to index significant words within the content using complex algorithms. When using search engines, users supply some keywords, from which the search engines return some natural (organic) results that are pulled from the index because they match the keywords. Melior’s experience in SEO can help you supply these algorithms with the information required in order to place your website on top of the rankings by using specific keywords.

So, what is SEO?

SEO is the process of improving your site’s search engine rank. (showing up on the first pages of search engine’s results). Melior has been involved with the Internet for many years, and has been part of all of it’s recent changes. Throughout these years we have gained insight into how search engines work, and what are the most frequent search terms being used today. Our web designers have extensive SEO knowledge and have gained hands on experience by working on different SEO projects.

What keywords to optimize?

Melior is also able to assist you in choosing the right keywords (the words people are using in search engines to find your web site). You might think you know what keywords to use, but what do other people do? You do not want to target keywords that nobody uses but you. Furthermore, your site may be top ranked on specific keywords, and that’s great until you realise that those terms are only rarely searched, and would bring no traffic to your site. So you need to focus on the popular search terms out there. With our SEO package, we offer you a full keyword analysis report, with all of the relevant, popular, targetted keywords and phrases in the market (search trail), as well as what your competitors are using.

What about my competitors?

In today’s competitive market, every business wants to show up on the first page of Google and other search engines when specific keywords are targeted. SEO is getting tougher all the time because of this huge competition. More and more people learn about SEO, and more and more of your competitors are doing a far better job at it than before. So, as every day passes, the competition for the top spots gets harder. At Melior we undergo a very strict methodology at very competitive prices. The price is determined by the competitiveness of the keywords you are after. Some keywords are incredibly competitive and thus require huge effort, time, and money to beat the competition. Others are simply there to be grabbed. You can improve your site’s search engine ranking and beat your competitors at a very low cost.