Harding’s Portal Projects

Big ticket sales or clients with a high lifetime value will often have a long lead time before purchase.More so if you are a new player in the market place, as you won’t have built a trusted reputation. Ford Harding in his book Cross Selling for Success introduces the portal project, a small low-cost and stand alone service that gets you in the door to sort out a specific issue.Onceyou are inside you look out for opportunities to continue to build your network.