MLS Joins Forces With Soccer Resort

Marketing Agreement Should Help Cross Branding for Both Organizations

March 18, 2009

By Nick Williams

In an attempt to increase Major League Soccers recognition in the adult soccer market, MLS has signed a marketing partnership with The Soccer Resort, a soccer travel company that organizes adult soccer tournaments around the world.

Soccer Resort will integrate MLS branding, merchandise and promotional materials into select tournaments and travel events throughout many locations in the United States. The events will feature ticket and merchandise giveaways and appearances from MLS players.

It will be a fun experience for our customers, said Niall Swann, founder of The Soccer Resort. Well have some players coming to some of our tournaments, promotional giveaways for customers, and has the relationship deepens, well have more and more fun stuff.