Description:Location Based Marketing is growing at a fantastic rate, and for good reason: it gives customers the ability to learn their friends locations, find the hottest deals and discounts, register complaints and leave advice for customers – and all of this only from a mobile device. Indeed, services like Foursquare, Gowalla, Google Places and Yelp have attracted millions of customers, while services like Facebook and Twitter and becoming increasingly “location aware.” With Location Based Marketing becoming more popular and prevalent, how can retail or restaurant businesses learn to take advantage of these trends and turn them into increased profit?

Business Planning Part II - Marketing Your Product, Service and Company

Description:This workshop covers important marketing concepts such as: What is marketing? What does marketing include? And what makes your product and/or service unique? Other topics include pricing strategies, market information resources, market "positioning," marketing communications, the difference between features and benefits. You have access to online marketing courses that you can use before or after the workshop.

Description:If your business is located in the Cocalico or Ephrata areas, be sure to join us for the Cocalico/Ephrata Consortium. You’ll have an opportunity to learn how you can play an important role in developing positive solutions regarding health and wellness issues.

Description:If your business is located in the Lancaster City or Lancaster Township area, be sure to join us for the Lancaster City/Lancaster Township Consortium. You’ll also have an opportunity to learn how you can play an important role in developing positive solutions in your area.