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Favorite Quote

Anything Else?

"Big data may tell you how many customers you have won or lost but not necessarily why. THIS is the intelligence that can really make a difference."

Are mobile barcodes changing the way we shop?

How could they not be? Manufactureres / stores are doing all sorts of things to help gain incremental sales/interaction/engagement outside of store. They're on billboards, ads, subway walls... in Japan you can order your groceries by snapping a barcode and having it added to your grocery list! (different article, but same concept)