Is it more beneficial to start a profit or non-profit business ? What are the benefits ? and what are the challenges of either of them?

I agree with Mark in that it truly depends what you’re trying to accomplish.

Is this a business that you plan on keeping for yourself and/or family, or is there a different exit strategy in place such as selling the brand, an IPO, or being acquired by another company.

When it comes to business and deciding the corporate structure, there’s a few things I’d recommend considering.

1. Entity Type (there’s pros and cons to each type. Check with your CPA)
2. Revenue Model (yes, even NPO’s need this)
3. Business/Strategic Plan
4. Customers - What do they look like and how do you find/reach them
5. Exit strategy.

Let me know if there’s anything I can do to offer further clarity to you!

To me this is a question that needs to be seen in context both have benefit and challenge but really the question is what are you trying to achieve. Dependent on this will depend on which path to take.