Dear reader, no matter if you are a seller, and advertiser, or simply a shopper, Black Friday is the perfect period to buy something that you planned for or simply go with the flow and get a bargain.

This year, Amazon has decided to transform Black Friday 2018 into Black Week 2018 – while this means more revenue for them, it also means more deals for each one of us to choose from. See below a list with the Black Friday deals that you can get today.

1. Amazon’s own devices at a discounted price

Amazon’s branded products are the first items that you will see on Amazon this year also. You can save £35 on the Amazon Echo 2nd generation. The Kindle is also at a discounted price: save £30 on it – this is part of the thinner, lighter, waterproof new generation.

2. Deals in TVs, Movies and Home Cinema

Toshiba, Philips, Sony, and Samsung all have TVs at discounted prices this week. If you are thinking about changing your TV, this might be the best time to do so. While the prices vary from £300 to £2,000, you can save on average 30%.

LG leads the way of discounts with 55% off on the 65-Inch 4K Smart LED TV – the price might still be too steep though for most pockets at £999. On the other side, with a smaller screen, Samsung has a discount of 47% on their 49-Inch Ultra HD Smart 4K TV – total cost of £399.

3. Deals in Computers and Accessories

A couple of years ago I was associating Black Friday and Cyber Monday with deals on laptops and computers. My thinking wasn’t far from the truth as most deals were on tech items. I find it mandatory to cover this product category in this article, so here’s what bargains you can get:

To start off: up to 25% off Laptops from Microsoft, Dell, HP, and Asus. Prices are for everyone: if your budget is limited, you can get the cheapest Acer at £130. Performances are based on what you pay though, so I would recommend you invest slightly more for a better laptop. Maybe a tablet that incorporates both a beautiful design and good specifications?! The Microsoft Surface Pro 6 might just do the trick.

If you are a gamer, you probably know about ASUS ROG. You can get 20% off on the G703GS – it has an I7 processor from Intel, 32 GB RAM, and an NVidia GTX 1070 8 GB dedicated graphics card. The design is very bulky though, and some would even call it “ugly”. Personally, I agree with the last adjective, but who needs looks when you’ve got power?!

A fast laptop and internet would mean nothing if you had a basic router feeding your devices with Wi-Fi, so you might consider a Wi-Fi router. You can get a NETGEAR Smart Wi-Fi Router at a 30% off the Recommended Retail Price (RRP). NETGEAR has also created an Amazon store with a featured deals page that seems to update daily with their promotions. If you are looking for networking products (routers, range extenders, wifi systems, etc.), it might be worthwhile for you to save the link as a bookmark and check it regularly.

If you got to this part of the article, then you deserve another insight on how to better purchase on Amazon. Be wary of all the so-called discounts. Some of the prices displayed aren’t the deepest price promotions that you can find. I recommend you use a free tool like CamelCamelCamel (there might be other ones as well) that shows the prices and the deals that a product had historically. If you see that the product was sold at a deeper discount in the past, it might be worthwhile to wait a little longer before purchasing. No matter the decision you take, I wish you happy buying. If you are a seller, don’t forget to also take an eye on The Amazon Advertising Holiday Guide For 2018.

We are a Digital Marketing Agency specialised in delivering campaigns on the Amazon Advertising channels: Amazon Marketing Services and Amazon Marketing Group. We’ve worked with AMS and AMG across Europe and the US. Here are some of the Amazon sites where we’ve delivered ads: amazon.de, amazon.co.uk, amazon.fr, amazon.it, amazon.es, amazon.com.