Notes and ideas on mass customization, personalization, customer co-creation, and open innovation -- strategies of value co-creation between organizations and customers. This blog continues a long running newsletter, published and edited by Frank Piller, RWTH / MIT, since 1997.

October 15, 2012

MIT Smart Customization Seminar 2012: Session 3: Personalized Cities

The new week starts with some news from the planing team of this year's MIT Smart Customization Seminar. Today it's about a matter relevant for most people reading this blog: The city of the future:

Session 3: December 4th, 2:15pm - 3:30pmPersonalized Cities

In the future, cities will account for nearly 90% of global population growth, 80% of wealth creation, and 60% of total energy consumption.Developing better strategies for the creation of new cities is therefore a global imperative.

Our need to improve our understanding of cities, however, is pressed not only by the social relevance of urban environments, but also by the availability of new strategies for city-scale interventions that are enabled by emerging technologies, taking a holistic approach over all of a city’s functions – water, food, waste, transport, education, energy.

This session will explore new data-driven approaches to urban design and planning with the ultimate goal of a 100x reduction in CO2 emissions, a 10x reduction in traffic congestion, a 5x improvement in livability and a 2x improvement in creativity.

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!