Rynex, Christeyns Sign Joint Venture

LAS VEGAS — Rynex Technologies LLC and Christeyns NV have created a joint venture for the marketing, distribution, sales and support for the Rynex-3E drycleaning solvent along with Christeyns’ Gentle Care Detergents line in the European market, the companies announced today at the Clean Show.

Albany, Ga.-based Rynex manufactures a biodegradable alternative solvent and has been working with Christeyns since October 2010. The partnership is developing a product line for Rynex-3E, as well as expanding Christeyns’ Gentle Care drycleaning portfolio.

New solutions include a pre-brushing agent, specialty spotting products, a water repellent, an anti-mite treatment and an additive to enhance the finish of textiles cleaned in Rynex-3E. This significantly expands Christeyns’ already extensive line of soaps, detergents, bleaches and additives manufactured in Europe and exported worldwide.

“The joint venture will combine the power of Christeyns’ expertise in developing premium laundry solutions, its large European presence with over 250 field technicians in more than 20 countries, and its extensive distribution network with Rynex’s fully approved efficient, ecological and economical solvent and products,” says Christeyns’ CEO Alain Bostoen.

“The cooperation between both companies has already proven to be successful,” Rynex CEO Mark R. Grimaldi adds. “Rynex-3E and the Gentle Care Detergents line were submitted for blind field testing in several locations in Europe, with excellent results.”

Rynex-3E and the Gentle Care Detergents line from Christeyns will be available throughout Europe as of the second half of 2011.

About the author

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.