Anagranimals ready for first production run

Anagranimals, a unique range of collectables and interchangeable plush toys, is anticipating high demand ahead of its first production run later this year.

Based on the popular line if children’s books, the plush Anagranimals will feature a gang of cuddly creatures, each made up of several different animals.

Characters in the range include Heidi the Hippo-Croco-Puss, Pedro the Pig-Orilla-Roo and Ebenezer the Ele-Zeb-Zee.

Each plush toy comes in three separate parts that stick together with Velcro, so that a child owning a Hippo-Croco-Puss and a Pig-Orilla-Roo can swap parts to create the likes of a Hippo-Rilla-Roo or a Piggy-Croco-Puss.

The range will launch with six characters to collect, with up to 216 potential Anagranimal combinations to create and the firm is optimistic the line will be popular.

“We will begin taking orders for the Anagranimal toy for delivery from the end of June,” co-founder and Anagranimals CEO Leith Moghli told ToyNews.

“Given the huge popularity, Best New Toy award and TV coverage, we are expecting a high level of demand. As such, we will be encouraging retailers to place their orders early to avoid disappointment.

“The first production run is for 10,000 units, although a portion of these have been pre-sold.”

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.