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Social Media Monitoring

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

The consumer of today looks nothing like the consumer of yesterday. It's not just Social Media. It's everything from smartphones and iPads to connectivity and connections. These evolutions of technology, media and the general digitization of information is forcing brands... Read more

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social... Read more

Sometimes the worst thing that can happen to you is becoming wildly successful... Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards... Read more

There are no shortcuts. You know this. You've been told this a million times. Digital Marketing and Social Media are not cheap, free and easy. That's not true. A lot of the platforms and channels are free and some are... Read more

Don't get too caught up in the amount of followers that someone has on Twitter or how big the overall network actually is. Unlike some of the other new media channels, it's important to remember that Twitter is still nascent,... Read more

The common online rhetoric is to respond to everything that is being said about your brand. That could be a mistake. With new Social Media monitoring tools - or just some careful snooping around - it has never been easier... Read more

Companies continue to struggle with Social Media - especially when it comes to rules, policies and guidelines. There are three "guidelines" that should be a part of every Social Media guidelines or policy - especially if you're a service provider:... Read more

There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more

Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media. Then, there are those that are just doing it. Cutting through the hyperbole is not easy. Just the other week,... Read more

How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more

Some people can't handle how much content there is out there. Others are scared to open up because of what people might say about their products and services. Then there are those who simply think all of this Social Media... Read more