PepsiCo

Tropicana, France

Tropicana, one of the brands of the PepsiCo group, launched a campaign to promote a brand new premium product in the category of fruity desserts, and this in response to new consumption trends for healthier snacks.

Action Tropicana: launching 6 new flavours for the Tropicana fruity desserts - the first non-drinkable product of the brand and this combined with premium positioning in highlighting the brands Alvalle and Naked Juice.

''Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position.''

Coolio in-store cooling solutionsThanks to the Coolio & Freshboard concept, there now is a way to launch and promote refrigerated products out of the limited confines of the fixed permanent coolers of the grocery stores. Because the objective of in-store communication is to reach the shopping consumer with the right message at the right place, COOLIO is the ideal promotional cooler display tool for short term refrigerated promotions. Explore our "Cool Story".