Brand Alignment Monitor ™ (BAM)

Today brands perceptions are increasingly being driven by customer experience rather than marketing and communications. To reflect this, we partnered with brand and customer experience alignment specialists Brand Vista to develop the Brand Alignment Monitor™ (BAMTM). This was designed to measure brands in a way that reflects the way they are built today, not as they were built in the 1960s when many of the existing brand trackers were developed.

Can share summary of overall results in a clear and simple way (even on a single page)

Allows you to co-ordinate your customer satisfaction / voice of the customer and brand tracking programmes

Delivers actionable results, not ‘death by PowerPoint’

Tested and proven with other leading brands

As well as measuring awareness, brand health and ad effectiveness, the BAMTM enables our clients to monitor progress in aligning their brand to their vision and values, as well as embedding desired brand behaviours within the customer experience.

Our Thinking

Our people

Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.

Making the difference

Thinking about commissioning a market research agency but not sure where to start? We would be delighted if you made contact to tell us about some of the challenges you are facing, or the knowledge gaps that need filling. Please get in touch and we will explain more about our difference making capabilities.

Mustard, 3rd Floor, 56 Princess Street, Manchester, M1 6HS, United Kingdom. Mustard is a trading name of Mustard Market Research Limited, registered in England and Wales with company number 06706816. VAT number GB 945 6312 15.