Marketing Food at School Program

This Marketing Food at School manual is designed to help you through the Marketing Food at School program developed by the Healthy Kids Association.

In this manual you’ll find all the information and tips you need to create your own marketing master plan.

The manual was developed with the support of Fresh Tastes: Working group on food at school, which includes the ACT Government, YMCA of Canberra, Nutrition Australia ACT, ACT Council of Parents and Citizens Associations, Association of Parents and Friends of ACT Schools and Healthy Kids Association.

Healthy Kids is a health promotion charity that aims to promote and influence healthy food choices for kids. A big part of what we do is to help schools and canteens create healthier environments, as well as sustainable and successful food businesses. Since 1991, we’ve worked to guide schools, parents, kids and the wider community to make healthier choices, easy choices, which is why we’ve partnered with ACT Health to bring you the Marketing Food at School program.

The program aims to increase the amount of healthier food and drink purchased at school. So we’re teaching canteen managers, staff and P&Cs ways to promote and market their healthier options through the use of various marketing techniques (ones that ‘big food’ use every day).

Use the links below to navigate your way around the resources and tools available to help you create your own marketing plan, and don’t forget, we’re here to help! If you need guidance or advice, you can call 1300 724 850, email us, send us a Facebook message, Tweet at us or jump on the School Foodies Network Facebook group.

To RSVP for an upcoming Marketing Food at School workshop, click here.

To download, read and print the Marketing Food at School Manual, send us an email.

To access and download our catalogue of healthier, canteen-tested recipes, complete with their own ‘how-to’ videos and downloadable low and high resolution images, click here.