not a fan of any car museum focusing exclusively on 'brand' name and brand image, I leave that to logo worshippers. This kind of idolatry it is as old as antiquity. Do not get me wrong here there is a space for car esthetics and brand heritage but this is overdone and lacks technological content.

So, you're saying marques such as BMW, Mercedes Benz, or Porsche shouldn't have their own company/brand museums? The funny thing is that each of them do have their own museum. What's wrong with cataloging your history as a company with your own museum?