During the Tokyo Game Show 2008, imperial hot Square Enix boss Yoichi Wada voiced concerns about how the West's gaming industry was surpassing Japan's. In an Nikkei Business article on the Japanese gaming "crisis", Wada further explains his position. The gaming industry in the West is growing faster, and developers and publishers have more capital than their Japanese counterparts. To remain competitive, Wada says, "Therefore, we should consider some sort of 'Japan Alliance'." More medium to small-sized companies will need to realign — case in point, Tecmo and Koei. "Individuality is important," Wada adds. "It's not forcing everything into a single corporate brand. The ideal is a holding company under which several companies and brands can hang." Though, who would head up this alliance? Square Enix? Wada? He did come up with the idea... 世界市場の活況に潜む“日の丸ゲーム”の危機〜ゲームが破る閉塞（最終回） [NB Online via my game news flash]