How did you hear about us? The answer to that simple question can provide tremendous insight as to what marketing investments, strategies and tactics are yielding results. While many businesses don’t ask this question, they do ask so many other...

“What’s the ROI of putting your pants on every day?” asked Scott Monty in a modestly famous quip. “It’s hard to measure but there’s negative consequences for not doing it.” The point this comment gets after — I believe —...

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June...

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Some of the titles list dozens, even hundreds of tools that are “essential.” Nobody, except perhaps a carpenter, needs a hundred tools and...

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage...

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in...

Editor’s Note: This post on social media ROI from 2011 is made up of equal parts of humor, sarcasm and frustration. Not necessarily in that order. We live in a world that has no walls. Where market conversations start and...

by Frank Strong Measuring public relations results is fast becoming my pet peeve. Not the act of actual public relations measurement, but the conversation around it. It seems everyday now I read a new article penned by a well-intended PR...

About Sword and the Script Media, LLC

Based just outside Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.