Why Content is King in Your Website, On-Page and Off Page SEO

Search engine optimization (SEO) is a crucial element in website building. Using a wide range of strategies, SEO can help your website rank first in popular search engines such as Google, Yahoo, and MSN.

If your website makes it on top of the first pages of search engine results, more people looking for the products and services you offer can see your business easier. They will likely visit your website, increasing your traffic and the chances of converting them into customers.

SEO may sound technical and intimidating, especially for people who are not that techie. However, you can simply break it down into three important elements: on-page, ongoing content, and off-page. And if there’s only one factor you need to keep in mind when working on these elements, it’s content.

On-Page SEO

On-page SEO refers to the activities happening on your website. It involves the structure, layout, and content customers can find when they enter your online space. In order to rank your website, search engines like Google send “spiders” to crawl through every page and evaluate its authority. This means that you need to “impress” these spiders to get a high ranking.

You can do this by creating high quality content that is relevant to your business. Writing concise, accurate, and creative content for your title tags, meta descriptions, and articles will help you win the approval of these spiders.

Ongoing Content

The continuous production of quality content is an important part of your on-site strategy. Even if you have already optimized your website, you still need to update it with relevant content such as blogs and articles that can provide helpful information to your customers. Such content has to be written in a way that would show your brand’s identity, aim, and authority in the industry.

Off Page SEO

While on-page SEO happens within the website, off-page SEO is the opposite. This refers to link building that is done outside the website. You need high quality and established external sources to create effective inbound links.

High quality articles published in other websites relevant to your business are a form of off page SEO. Spammy, plagiarized, and unnatural write-ups could be flagged, putting your website at risk.

In all these three elements, content is a huge factor in the website’s success. This is why you need to come up with an effective content strategy to do these right. You’d want to get the help of an experienced local SEO company for this as this requires a lot of hard work.

Sources: What is SEO (Search Engine Optimization)?, WiseGeek.com The 3 Essential Components of a Good SEO Strategy, Inc.com

Brandon is the owner of TopOfGoogleSearch.com a leading SEO company in Austin, Texas, focusing on driving customers to Small Businesses all over the country through the effective use of Content, Social Media and Optimization.

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