And there are a few deals on the app that you can't get in store like $1 Freezes.

Jeff Jenkins, Taco Bell director of digital experience told Fast Companythat one of the concepts behind the app is that they wanted it to "look like something your friend would post."

This is part of what irks me about everything Taco Bell has been doing in this new millennial-targeted campaign.

Just because Taco Bell makes an app with images and text that look like something my friend would post and just because their Twitter persona talks about Taylor Swift and twerking does not mean I'm suddenly going to get confused and think that Taco Bell, a billion dollar fast food chain, is my friend.

The aggressive millennial-targeted marketing kind of makes me cringe. It's like the kid at school who tries too hard. I feel like telling Taco Bell: "It's okay Taco Bell. Just be yourself. People will like you anyway."

And I think that's what it comes down to. People who like Taco Bell are going to like Taco Bell no matter what. Because people who like Taco Bell like it because they like biting into greasy, soggy tubes of pseudo-food. And people who don't like that are not going to start liking that just because you advertise to them with something that kind of looks like Instagram. The product is bad and that is the problem.

That's why Taco Bell is at least getting things sort of right with one of the changes they made this year: the launch of the "U.S. Taco Co." store, a "fast-casual" restaurant that boasts (some) ethical and sustainable food practices like having no added hormones in the beef or milk and using (some) local ingredients. Even then, they're kind of phoning it in, but at least it's a step in the right direction.

I don't know. Maybe I'm just being cynical. All I know is that no amount of trendy marketing could change the fact that if I ever said the words "I ate Taco Bell," they would be preceded by the phrase "I made a horrible decision."

Own The Conversation

Ask The Big Question: Will Taco Bell's trendy marketing campaigns actually get more people eating at Taco Bell?

Disrupt Your Feed: Taco Bell is disgusting no matter how you slice it.

Drop This Fact: After Taco Bell ended their relationship with the beloved Taco Bell chihuahua in July 2000, the restaurant had their largest decline in sales in Taco Bell history.