Great products are understandable (set
expectations and live up to them) and meaningful (help people solve problems or accomplish goals) and, hopefully, delightful. INTRODUCTIONP0 What is Product Design? H E A R T

INTRODUCTIONP0 “User Experience (UX) and
User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.” What’s the difference between UX and UI? H E A R T

● Product design is the
whole process: you’ve got the designer, the developer, the marketing cap on ● MVP works from the start ● UX is not UI – but both are equally important ● Simple tools INTRODUCTIONP0 Key Takeaways H E A R T

● Personas are better than
target demographics ● Skipping this point will create something for anyone and no one. If you don’t have your persona nailed you will just create something that no one will be interested in. ● Mapping out pain points will help you and your team come up with more solutions. PLAN & DISCOVERY 1P1 Key takeaways H E A R T

Persona 1: Potential client Key
Goals Book appointments quickly Push featured stylist and relevant services in their area We Must Behaviours Search for stylist availability around my area We Must Never Overwhelm them with too many choices “I don’t have time to get to the salon and need a stylist to work around my hours and the comfort of my home” PLAN & DISCOVERY 2P2 Define your users goals H E A R T

PLAN & DISCOVERY 2P2 Key
takeaways H E A R T ● A better understanding of the problem will generate multiple solutions. ● User journeys visualise the vision for the project ● Higher level of what’s involved when achieving a goal ● See all of the steps a user is taking - which might be too many.

Key takeaways USER TESTINGP5 H
E A R T ● Some testing is better than no testing ● What do you want to learn? ● Look for patterns ● Observations is as powerful as interviews ● Interview in person 1 at a time

● Reimagine your product spec
as a press release defining what the update is, who it is for and why it matters ● Watch and observe people because what they say they do is often very different from their actual behavior ● Design flows, not screens – when users complete a task (like signing up), make sure there are pathways for them to continue down (discover new products, find friends, etc) ● There are no silver bullets. It is the cumulative effect of lots of little improvements that create successful products. ● Share your ideas early and often – your designs don’t need to be saved for a big reveal WRAP UPP6 H E A R T Key takeaways