Unraveling the Mysteries of Email Marketing

Peter Prestipino

Posted on 5.23.2008

It's
enough to keep you up at night. Open rates, read rates, bounce rates,
click rates - the list goes on and on and on. Couple that with the
continuing debates about subject line length and quality and the optimal
day to send and it's a perfect storm for the wrong way to "do" email
marketing. So what's the "right way" when it comes to email marketing?