Happy Birthday to the Yeezy Boost 350!

Who can believe that it has already been two years since the release of the original Yeezy Boost 350 - the 'Turtle Dove'. When it first appeared in the Yeezy Season 1 fashion show during All-Star Weekend in 2015 in both the Turtle Dove and Pirate Black colourways, it was compared to the Roshe Run, and created fans and critics alike. Since then, over 10 different colourways of the shoe have been released, including the updated V2 version featuring a full re-design of the upper and midsole structure, though keeping the same general silhouette and materials.

The Turtle Doves were only the second shoe to have a fully hidden Boost midsole, other than the cheeky triangle on top of the BOOST outsole label. Some of the most notable features of the shoe were that heel tab, with the red stripes that have continued to last on the V2s (though with a brief disappearance) and the crossover stitching that runs all the way down the front of the shoe. Using similar rope laces to that of the ASICS x Ronnie Fieg collabs, it did cop some flack from fans of the ASICS retros; however we are all for the mixing of ideas between brands and the continual evolution of footwear, so it seemed like the perfect fit for them!

Back when camping for the shoes was a norm, and it was a reasonably easy cop compared to the absolute s**tstorm we see today, we even saw Kanye West himself at one of the launches in London. Signed pairs are going for a ridiculous amount of money these days, so kudos to these lucky few.

Since the initial release, we have seen the shoe released in infant sizes, women's sizes and has been crossed over to athletic footwear with the release of the Yeezy 350 Cleat.

Now the amount of fakes in circulation, some of which being almost exact replicas (but never the same!), has skyrocketed, and it seems like everywhere you look, someone is wearing a pair of Yeezys. This can only be seen to be credit to the man who everyone dismissed as crazy, but has created a craze in the fashion and sneaker industry which hasn't been seen since the days of Nike and Michael Jordan.

It doesn't look like adidas nor Kanye are slowing down any time soon, and we look forward to seeing what comes out of their growing relationship. We have made our own take on the Yeezy Boost laces, and you can keep them nice and clean using the Yeezy midsole paint pens.

This sizing chart is a guide only and is flexible depending on how you thread your laces. For those you enjoy tight threading, our recommended "untied" versions may be appropriate for tying. For those who enjoy particularly loose threading, a larger length may be more appropriate. It will also depend on the size of the shoe (for example some smaller Ultraboosts would be recommended as 36 inch, but larger ones as 45")

The best way to check a rough appropriate length is to measure the current laces in your shoes.