Profile

With over 15 years of experience in the tech, digital marketing and mobile solutions space, Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing mobile products that are aligned to business goals, Hundermark's appetite for keeping abreast of the latest industry trends is fast establishing her as an expert tech commentator and opinion leader in South Africa. Follow @lynetteanthony on Twitter.

Former apps business director and head of product strategy at Prezence Digital, Hundermark developed some of the most successful mobile web and apps solutions in the country, such as the popular Ster-Kinekor booking app.She was the mobile product manager for Kalahari.com and earlier in her career she served as an enterprise programmer analyst for 8 years the UK. Hundermark's experience spans the retail, financial and entertainment sectors, where she has developed a myriad of different mobile solutions for the likes of bidorbuy, Hollard, Old Mutual and EyeWitness News, to name a few. She speaks regularly at a variety of local tech and mobile conferences and is frequently quoted in South African media.

Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!