Ricoh’s Next-Gen Theta M15 Spherical Cam Captures 360-Degree Video

The new Theta M15 from Ricoh is poised to make Google’s Photo Sphere app look unwieldy in comparison. Truth be told, Google doesn’t need Ricoh’s help in that area — but the impending release of the second generation of Theta cams will likely only serve to drive the point home with more definitive clarity.

Available in four vibrant colors (if you count white), the new Theta M15 one-ups its predecessor by allowing users to not only take 360-degree spherical images, but it’s also thrown video capability into the mix.

According to the manufacturer, the new M15 can record videos of up to 3 minutes in length. Boasting no stitch lines (a buzzkill if there ever was one when it comes to 360-degree capture) spherical snapshots and video can be viewed by anyone running the Ricoh mobile app. Additionally, pics and vids can be shared and viewed at www.theta360.com.

Ricoh’s plans are to release an API and beta SDK for use by indie app developers. The camera, which will premiere mid-November and can be snatched up in blue, pink, yellow, and white will, run for roughly $430.