How Publishers are using Google AMP and Facebook Instant Articles to increase mobile engagement

Ricardo Bilton,
Nieman Lab,
September 2017
Here’s how Google AMP and Facebook Instant Articles are improving the mobile experience for some publishers’ audiences, though questions still linger about the overall impact.

Though questions remain about the lasting benefit of Google AMP and Facebook Instant Articles on publishers’ revenue, analysis from Chartbeat has found positive engagement and mobile experience. According to an article from Nieman, Chartbeat found that AMP pages load four times faster than standard mobile sites, and most Instant Articles load so fast that Chartbeat could not detect the page load time. And as for engagement, the percentage of mobile traffic to those platforms has significantly increased since the formats first launched.