COURSE NAME:Marketing Research

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This course can be scheduled at your convenience, to request this course please click here

INTRODUCTION:

The fundamental concepts and stages of marketing research provided within an overall structural framework, including: how to integrate stages, carry out research in a scientific manner, read and analyze research reports, apply research skills.

OBJECTIVES:

This course aims to provide students with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing. Knowledge of these topics will enable students to both implement and evaluate marketing research during their professional careers. It is assumed that students enrolled in this course have a basic understanding of marketing terminology and concepts.

OUTLINE:

Introduction to Marketing Research and the Research Process

Problem Definition and Research Design

Secondary Data Sources

Qualitative Methods

Descriptive and Causal Research Design

Questionnaire Design

Measurement, Scaling and Sampling

Data Preparation and Analysis Strategy

Data Analysis: Hypothesis testing, Frequencies and Cross-tabulation

Data Analysis: Testing for Significant Differences – t-test/ANOVA

Data Analysis: Testing for Association – Correlation and Regression

Exam Overview

WHO SHOULD ATTEND:

Anyone who wants to develop skills in their positions especially the marketing.

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