I guess I don’t understand the problem. Do marketing gimmicks ruin a good book? Are they somehow illegitimate? It seems to me if the book is good, how it is marketed is beside the point. Of course, if the marketing works and more people read a good book, then great. If the book is bad and people are suckered into reading a bad book, well such is the price of having choices.

I for one found the “The Matrix meets Alias” tag intriguing, but it reminded me more of The Highlander. I have no illusions that this is some grand work of literature for the ages, but can’t one enjoy a little fun? If The Traveler becomes the next Da Vinci Code or Harry Potter I don’t see the harm.

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About the author

Kevin Holtsberry

I work in communications and public affairs. I try to squeeze in as much reading as I can while still spending time with my wife and two kids (and cheering on the Pittsburgh Steelers and Michigan Wolverines during football season - oh, and watching golf too).

2 Comments

The one ad I saw said The Traveler was unlike anything I’d ever read. I hate statements like that, and it does sound very much like a movie promo. I saw this book in the store today, and American Gods and as you said, The Highlander, came to mind. I look forward to hearing what you think of it.

The one ad I saw said The Traveler was unlike anything I’d ever read. I hate statements like that, and it does sound very much like a movie promo. I saw this book in the store today, and American Gods and as you said, The Highlander, came to mind. I look forward to hearing what you think of it.

Kevin Holtsberry

I work in communications and public affairs. I try to squeeze in as much reading as I can while still spending time with my wife and two kids (and cheering on the Pittsburgh Steelers and Michigan Wolverines during football season - oh, and watching golf too).