locr to Highlight Location-based Marketing Services at the XMPie User Group Conference in Europe

Thursday, May 14, 2015

Braunschweig, Germany – locr GmbH, the leading provider of location-based marketing services, today announced they are a sponsor of the XMPie Users Group Conference in Europe, XUG15EU. The event is taking place May 26 in Berlin, Germany. At the Conference, locr will demonstrate how location-based services like geographic segmentation and personalized maps can create more successful marketing campaigns.

This inaugural European Users Group Conference brings together users from all levels for in-depth sessions that examine the latest developments in the fields of Variable Data Print (VDP), Cross Media, Web-to-Print and Campaign Management. These sessions will be led by experienced XMPie users, developers, and experts and will enable conference participants to get the most out of their XMPie software.

Christian Kopocz, CEO of Prindoz and XMPie User Group Board Member, said, “No matter what role you play in your organization - graphic artist, data expert, programmer, web designer, marketer or sales professional - attending the XMPie User Conference will help you do you job better. Our range of sessions and experts, combined with our industry leading partners like locr, ensure that each attendee will gain new understanding that will benefit their organization.”

As a partner of the XMPie User Group, locr will demonstrate how their geo-services enable users to create more effective marketing campaigns. Marketers can use these services to further segment their mailing lists based on location or distance from a business or event. In addition to the geo-services, locr also provides personalized maps that are easily integrated into any multi-channel media marketing campaign. Used separately or together, these services can generate better response rates and create higher engagement for marketing campaigns.

Thomas Schnettler, European Business Development at locr, says, “The XMPie user group represents a dedicated group of business owners who are focused on using the best technology to grow their business. That is why locr is pleased to be a partner of this event. We look forward meeting XMPie users from across Europe and to showing how locr’s services can enable them to create better marketing campaigns for the clients they serve.”