Nintendo Company Ltd.

In the "console wars" of the early 1990s, I was in the trenches. Joystick in hand, I fought under the banner of Super Mario for Nintendo against the evil Sega and its not-so-super Sonic the Hedgehog. At least, that was how it felt in elementary school. In Blake J. Harris' new book, "Console Wars: Sega, Nintendo, and the Battle That Defined a Generation," the wars are fought in the U.S. gaming market, and he pitches Sega as the plucky upstart taking on slow, incumbent Nintendo. The tale is told largely from the perspective of Tom Kalinske, who revived Barbie at Mattel and was recruited from a Hawaiian sunlounger to lead Sega's U.S. unit into battle. The...

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