Entertainment and enjoyment are what Facebook users look for when are online in the social network. Then, why not to offer contents as fun as possible to them? Along this post you'll find a few good ideas to apply Gamification to your social strategy

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May 2014

Although I’m about to publish an article with a complete guide to Gamification on Social Media Marketing, I’ve decided to dedicate the last Day of Infographicsto these matter due to the importance that this technique is gaigning over the last few months within the Digital Marketing strategies.

If we agreed about how crucial are images on social networks and their impact on your fans and followers, imagine the power of bringing together those visual effect with fun, games and learning techniques.

If you are not familiarized with this term, let me explain what it is in just a few words: Gamification is the use of techniques based on games with the purpose of getting your audience’s attention and participation. Although these kind of strategies have been commonly used in education and other fields since a few years ago, it’s trendy nowadays on Social Media Marketing. If applied in a proper way you’ll get much more engagement from your social community. That’s a fact.

The first infographic of the day shows you what Gamification is and how to apply it to several fields from education to business, with the main points to develop your strategy. To see the full infographic, just click over the following link:

But I could bet what you are wondering right now is how you can apply those techniques to your activities on social networks. Well, I’ve created the following easy infographic to quickly give you a few techniques and ideas to apply Gamification to your Facebook Page:

As you can see, they are easy-to-apply techniques.

My advise

A problem most of the Facebook Pages use to have is the lack of fans’ participation. A good idea to increase it is with small quizzes or a post with two/three pictures and an easy “pick your fave” contest. Just try to make it easy for the fans. If you want to improve the results, just invest 5 dollars on Facebook advertising using the Power Editor (not advertising from the post itself).

As usual, don’t hesitate to comment below!

Also, have you found either done on your own any other infographic you want to share with Social With It? Send it over to gemamolina@socialwithit.com and it’ll be published next Day of Infographics! And remember you can find all our infographics under this hahstag: #DayOfInfographics on Twitter and Facebook.

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Have there been studies done to suggest which type of gamification is the most effective? There are so many to choose from. Do you think it would be better to try a selection perhaps one a week and see which ones are the best for me or is there one that you would promote over others?