Here's a fun little project from Swedish design artist Viktor Hertz: a collection of "honest logos" that change brand names to reflect what the brand is really used for. He's done 14 so far. See a few more after the jump and the rest on his Flickr page. Via PSFK.

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Here's a fun little project from Swedish design artist Viktor Hertz: a collection of "honest logos" that change brand names to reflect what the brand is really used for. He's done 14 so far. See a few more after the jump and the rest on his Flickr page. Via PSFK.