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The way that performance marketing is done has changed drastically over the years as online shopping and technology has evolved, and in 2014 advertisers, publishers, and networks are operating with pinpoint accuracy. No longer do advertisers have to rely on simply buying ad space, instead, they can purchase impressions and decide how long they want viewers to see their ads before paying for that space.

In a recent interview from ad:tech San Francisco, Andre Parreira from Webspectator chats with TheMail about the time-based advertising services that Webspectator provides, and explains why using this online advertising model is beneficial for online publishers and advertisers.

To find out more, watch the full interview below:

These are some key takeaways from the video:

Webspectator is a time-based ad exchange, ad server, and viewability specialist that effectively tracks the time that users spend in front of an ad and charges advertisers on a standard impressions-based scale. In the interview, Andre compares this technology to television commercials, saying that now advertisers can be sure that their ads are being seen for a guaranteed amount of time and that they are only paying for ads that are actually viewed by online users.

Andre claims that this technology is great for companies who have been buying traditional TV ads and avoiding digital advertising because it gives them the same results—an advertiser pays for a certain amount of ads that the user must see for a certain length of time, and they are only charged when the viewer sees the add for the agreed upon duration.

Webspectator is a global company with over 200 million users and their own network of publishers. According to Andre, they have traffic in the US, UK, Portugal, Brazil, and other countries, and some of their clients include Warner Brothers, 24/7 Sports, and other large worldwide sites.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

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