Microsoft HoloLens Coming To The UK, But Is More Expensive Than In The US

Steve McCaskill is editor of TechWeekEurope and ChannelBiz. He joined
as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

Microsoft HoloLens holographic computer comes to Europe and Australasia, but US is cheaper

The Microsoft HoloLens will be available in the UK before the end of the year with pre-orders starting today, the company has confirmed.

The self-proclaimed “world’s first holographic computer” has previously only been available in the US and Canada, where it launched in March, but will now be available in France, Germany, Ireland, Australia and New Zealand, in addition to Britain.

“Since the launch of HoloLens we have seen really passionate developers and world-class companies develop ground breaking computing experiences, experiences only possible on HoloLens,” said Alex Kipman, of Microsoft’s Windows and Devices Group.

Microsoft HoloLens

“When we set out to pioneer the mixed reality category we knew that many of the best innovations would be discovered when others got their hands on the technology. It has been quite inspiring to see what our partners have built and what individual developers have created.

“Together, we have only scratched the surface for what mixed reality can do. I can’t wait to see what happens next as we welcome these new countries to our holographic landscape.”

The HoloLens was first introduced In January 2015 and Microsoft has been keen to stress the self-contained nature of the device, which is powered by Windows 10 and an Intel 32-bit processor working alongside a custom-built Microsoft Holographic Processing Unit (HPU) that allows the device to understand gestures and gaze while mapping the world around the user, all in real time.

The display consists of see-through holographic lenses which use an advanced optical projection system to generate multi-dimensional full-colour holograms, which become richer and bigger the more light sources and radiants are detected.

Business application

Early commercial customers include Audi, thyssenkrupp, Airbus and NASA, the latter of which is using it to design spacecraft and rovers.

But if you want to get your hands on one, be prepared to shell out. A development edition of the device costs £2,719 and a commercial edition is an eye-watering £4,529. This compares to $3,000 (£2,445) and $5,000 (£4,075) in the US. In Euros, the device is even more expensive.

The company’s other mega-expensive device for business, the giant Surface Hub tablet, finaly shipped to customers earlier this year after multiple delays. Surface Hub is available in either 55 inch HD or 84 inch 4K editions, costing £7,399 and £18,299 respectively.

UPDATE: Microsoft explained to TechWeekEurope that the UK and Euro price for the HoloLens includes VAT, whereas the US cost does not. Sales tax in the US varies from state to state but should be cheaper across the pond than in the UK.

Not really sure why you’ve contacted Microsoft for comment on the price difference when the UK one includes VAT at 20% whereas the US one doesn’t include any taxes at all. If anything, it’s actually costing less in the UK than the US! Now _that_ would be a headline worth writing!

Thanks for the comment. It’s worth clarifying, especially since business prices for equipment often don’t include VAT in the UK. It also doesn’t explain why the price is the same for Ireland, France and Germany despite all three having different rates.

I would imagine they didn’t see the point in having different pricing for different countries, especially if you cross-ordered (eg in France but ordered from Germany as it was 1% cheaper) they’d have to charge you the difference due to new EU rules anyway. The VAT prices are pretty comparable (19% to 23%) across the countries mentioned.

A reasonable explanation for Europe (although I thought Ireland differed more wildly, I must admit) but in the US tax is all over the place, and significantly lower. As you can see from the update, you were right about VAT, but still keen to hear more.