Sideways Portfolio - Saguaro Hotel

Sideways brought the Saguaro to life with a new website that personifies the colorful identity of the brand.

It’s pronounced “Sa-wa-roh”

A former motor inn turned psychedelic desert oasis, The Saguaro is just everything we love about traveling (even on 115° afternoons). We created a library of glitchy gifs and set them in an unapologetic grid with a punch of neon typography. The only thing more colorful are the Saguaro's guest rooms themselves.