Quarterly Beverage Tracker Third Quarter 2015: Lithuania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Summary
The weather remained distinctly average in Q3-15, however compared to Q3-14 it was slightly less favourable for the beverage industry. Despite declining dairy products prices, the demand remained similar and liquid dairy products volume remained stable. Alcoholic beverages however saw a drop, mostly due to excise tax rise that came into force in March 2015, and also due to lower temperatures in July - the critical third quarter month for the category. Soft drinks saw a 3% increase, but only as a result of an increasing interest in carbonates and packaged water.

Key Findings
Average temperatures prevent the growth of the majority of beverages categories

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