STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP

INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE

the latest in athlete social media & opendorse news…

The only thing better than your Twitter feed during the NCAA Tournament's first weekend was the play on the court. There were GIFs, video, and up-to-the-minute updates. Most importantly, there was emotion. From the glory of victory, to the agony of defeat, social...

The intensity of March Madness stretches far beyond the players, coaches, and athletic administration. In recent years, a new group that has emerged under the tournament’s bright lights: digital and social media departments of tournament teams are now performing on...

The UFC's top fighters are marketable by nature. They have fought their way to the top, earning the adulation of the growing mixed martial arts fan base along the way. This recognition generally leads to large social media followings. Fans want to know what's going on...

Super Bowl 50 pits the Denver Broncos, one of the NFL's most traditionally popular teams, against the relative upstart Carolina Panthers. While Denver may have a more established fan base, the Panthers have been the 2015-16 season's hottest team, behind a dominant...

With less than a week between us and Super Bowl 50, you’re sure to have spent weeks, if not months, organizing your athlete social media campaign. You have secured deals with athletes and their agents. The content has been drafted, approved, and scheduled. And now you...

Super Bowl 50 kicks off in just 13 days. For many of the nation's top marketing agencies, this is crunch time. For agencies who will pre-launch their campaign— an increasingly popular tactic among Super Bowl advertisers— the clock is ticking even faster. In short,...

2015 was a banner year for the interconnected industries of digital and social media marketing, athlete sponsorship, and sports business. As we roll into 2016, members from all departments of the opendorse team have shared their predictions for what's to come in our...

So, you’ve decided to secure athletes for a social media campaign during Super Bowl 50. First of all, good move. We support your decision. Now that you have committed to reach thousands, potentially millions, of sports fans, it’s time to make it all happen. In this...

Advertisers dropped about $4.5 million per 30-second spot aired during the Super Bowl 49 broadcast. The premiere buy placed their advertisement in front of approximately 115 million consumers who tuned in to the Big Game. This year, advertisers are expected to ante...

This summer, we released the Top 100 Highest-Earning Athlete Endorsers in professional sports. Familiar names littered the leaderboard: Federer, Woods, James, et al. While the superstars were expected, we found that a little digging could provide further insight into...

UFC fans will witness one of the most-hyped bouts in recent history this Saturday. Jose Aldo Jr. and Conor McGregor have been awaiting the fight since January. Previously slated to take place in July at UFC 189, Aldo was forced to withdraw due to injury. Chad Mendes,...

Sponsored social media activations have become a key component to any athlete endorsement campaign. This strategy has proven to be effective in reaching and engaging highly passionate, attentive audiences. But campaign success entails more than just paying an athlete,...