1School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430073, China2School of Accounting, Zhongnan University of Economics and Law, Wuhan 430073, China3School of Foreign Language, Zhongnan University of Economics and Law, Wuhan 430073, China

Received 13 May 2014; Accepted 2 September 2014; Published 29 October 2014

Abstract

Since the “agriculture super-docking” mode was introduced in China in 2007, remarkable success has been made in reducing the transaction cost and improving the quality safety of agricultural products. However, the quality safety issues of agricultural products still occur frequently because both specialized farmers’ cooperatives and supermarkets have insufficient safety investment. In order to study the necessity, goal, and incentive decision schemes of safety investment in “agriculture super-docking” supply chain, three kinds of models, which include noncooperatives distributed decision-making model, centralized decision-making model, and incentive coordination models led by cooperatives and supermarkets, are, respectively, set up in this paper. Conclusions are drawn as follows: when making the uncooperative decentralized decision, both cooperatives and supermarkets have the moral risks to decrease the safety investment, but appropriate measures can achieve the coordination of the supply chain; when achieving the coordination of supply chain, the two contacts under the guidance of cooperatives and supermarkets are the same, and the schemes of distributing profits are also the same. Moreover, a practical case is given to improve the effectiveness and feasibility of the incentive decision schemes.