Youth often are change agents as well as shapers of cultures and times, and therefore, markets and marketing. The near 5 Million Saudi Youth in the 15-24 age cohort form a force of huge potential impact both “Cultural” and “Commercial”. Nielsen launches its syndicated offering on Saudi Youth, the ‘imagine Youth Survey 2014’. A first of a kind inquest into youth lives, passions and aspirations, the imagine Youth report is an informative journey of youth insights and trends which will be shaping the future market and culture in Saudi Arabia.

Table of Contents
The report is a balanced combination of exploratory, empirical and conclusive insights about the Saudi Youth segment. The report is based on the 3 forces of influence: