And the language we use is important because it frames how we think about stuff.

If we say TV, the set of associations in our head makes us think in 30 second fragments of forced exposure selling.

If we say film, well, those parameters are not enforced. In fact, the implication is that film is NOT forced exposure, and so the criteria with which we judge such are different, for we must earn the attention we previously bought.

And the language we use is important because it frames how we think about stuff.

If we say TV, the set of associations in our head makes us think in 30 second fragments of forced exposure selling.

If we say film, well, those parameters are not enforced. In fact, the implication is that film is NOT forced exposure, and so the criteria with which we judge such are different, for we must earn the attention we previously bought.