How Sid1 started their logo design journey

Company name

2GW - AM 1611 "for the west"

Overview

We are 2GW, a commercial radio station on 1611 AM.
We want only to target listeners who reside and commute in Sydney West where our transmitter power is strongest. The culture of Sydneys west is diverse, it is not necessarily elite but has a vast cross section of people mainly who are middle class.
Our target age group is 29 -54.
Our aim is to get the message out to the 75,000 Businesses and 3 million listeners in Sydneys West that we are only "for the west" and that we're not interested in the rest of Sydney.
The logo needs to look "young and contemporary" and slap me in the face attractive with a wow factor.
It will have some of Sydneys most respected broadcasters presenting.
We also have an Apps for mobile phones that local resident will be able to recieve us anywhere outside our coverage area when they travel out of the area for work committments and can still stay in touch.

Tell us a bit about who you are and the people you reach

This is a new market which was once lead by an opposition station that did very handsomly from the Sydney West Market.
This station then got a high power full Sydney licence and then dumped its grassroots area (which was Sydneys West).
We plan to take over that market.
The target audience is largley 25-54

Requirements

Our aim is to attract listeners and become a part of the mainstream day to day activities in Sydneys West
We want the logo to be contemporary and colourfull and to have a wow factor that makes people talk about .
The GW by the way, stands for Greater West.
The number 2 is a regulatory requirement to indicate that the station is within the state of New South Wales.