An introduction to the creative process behind communications design. The focus is on visual thinking, experimentations, and exploring the relationship between word and image. Examination of the design process will develop skills in creating multiple solutions to a given problem. Core concepts and skills required to understand and control visual languages and principles of design are introduced along with studio techniques required for visualization of communication problems.
Through a series of assignments, lectures, class discussions, and exercises the elements and principles of successful design and layout will be examined, together with ideation and creative strategies for visual problems solving. Basic typography and compositional principles used while working with text and display type such as visual hierarchy, legibility and readability will also be analyzed and discussed. 3 credits
Prerequisite: ARTM1012 or ARTM10203 Credits