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The American consumer is getting smarter about their health. In fact, for the last 12 years one industry, in particular, has seen a continual decline. U.S. soda consumption in the United States reached a 31-year low in 2016. However, don’t let that fool you, PepsiCo still reported 5.3 billion in revenue for the third quarter of 2017. Sometime during the early 80’s society became vanity obsessed, and diet everything hit…