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I disagree, I don't think users NEED to know about the feature until they are in the mindset of "How do I follow CC on my network?". Once they are there they will naturally go to click on the facebook/twitter icons and be presented with the information that is relavent to them.

This information is busy and irrelevant to every user except those who are in that mindset so it's a good idea to obscure it until they need it. It adds valuable real estate which can be recycled into more important content without actually completely removing the content that those few people may want.

It's not about a lot of people knowing every feature it's about getting the people in a certain mindset to the right content as quickly as possible without distracting them with too many other choices. I think it succeeds on this level.

I would say its unnecessary, anyone who's that interested in a twitter feed will have twitter and use it, and if there interested in your site they'll be following your twitter. The percentage of people who use that feature would be incredibly small. I wouldn't go as far to say remove it now its there, just don't implement it in the first place.

I know it's not much work, minutes really but if your paying some one to work on your site and there adding in small features all over the place your find the minutes add up.

It's something they implemented across VEN, based on the recommendation of psuedo-internal UX/UI guy, the guy who designed the tablet experiences for MTV and VH1, as well the new MTV Artists experience. Viacom is actually pretty good at UX/UI.

Source: My company works closely with the guy and team in question. They do incredible work.