Digg.com and Microsoft Sign Advertising Syndication Agreement

Microsoft has signed an aggreement with Digg.com to manage Digg’s online advertising inventory. The initial agreement will last three years and is being called a “three-year collaboration”.

As part of the agreement, Digg and Microsoft will collaborate to bring what they’re calling “relevant advertising” to the Digg.com site. Digg now runs the Google AdSense program and thus runs ads from advertisers who use Google’s AdWords program.

Microsoft will be the exclusive provider of display and contextual advertising on the Digg.com site. Microsoft and Digg have also agreed to work together on future technology and advertising initiatives.

Microsoft and Federated Media Publishing, Digg’s current advertising partner, plan work together to “bring integrated programs to Digg’s users and advertisers”, according to today’s announcement.

Founded in 2004, Digg has quickly become a leading destination for people to discover and share the best content on the internet. From the largest online destinations to the most obscure blog, Digg surfaces the best content as voted on by users.

There are a lot of other sites talking about this new advertising agreement between Microsoft and Digg, including:

Comments

I wonder if we will see Microsoft go after google’s bread and butter in the coming year…. I am interested to see how things will go with the pay per click model as the market matures and the money being generated has to be justified by those that are putting the funding in.