June 2016

New at Cosmoprof North America – Glamour Me

Glamour Me is a new dedicated beauty lounge located on the show floor inside the Cosmetics & Personal Care Section. The beauty lounge will be open during regular show hours: Sunday, July 24 and Monday, July 25 from 9 am to 6 pm and on Tuesday, July 26 from 9 am to 3 pm. Each of the eight stations (hair styling, hair too, hair art, makeup, brow, nail, nail art and skincare) will be sponsored by an exhibitor who specializes in that respective category.

Participating exhibitors will be responsible for providing one artist to perform the demo service who will be available for entire 3-days of the show (opening till closing). Product being demoed by exhibitor must be their newest product and/or look for the upcoming season. Attendees can book 30-minute service (mini makeover/tough-ups/product demo) onsite with the hostess inside the Glamour Me lounge during show hours; only one service can be scheduled at a time. Funds collected onsite will be provided to charity [INSPIRE event]. www.cosmoprofnorthamerica.com

Features:

Allows exhibitors the opportunity to demonstrate products on the show floor

Allows attendees the ability to discover and experience selected products

The area puts the spotlight on the service aspect of the beauty industry

It brings the high-touch aspect in a b2b environment

Preferred access to our pr and marketing team to maximize your exposure

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Cosmoprof North America Selected as a 2015 TSNN Top 250 Trade Show Pick

Cosmoprof North America is thrilled to announce that they earned a spot on the 2015 Trade Show News Network (TSNN) Top 250 Trade Show List. Selected by show management and from data supplied to TSNN, this year consisted of a record number of submissions for consideration as a trade show finalist ranked by net square footage. An award-winning premier international B2B beauty trade show, Cosmoprof North America covers all facets of the industry under one roof and is the largest event of its kind in the United States.

“We are thrilled to be recognized once again by TSNN and to have moved up in the ranking,” says Eric Z. Horn, Trade Show Director, Cosmoprof North America. “With so many events taking place throughout the year, we are thrilled to be among the select few considered. It is a testament to our teams’ hard work and dedication to continuously innovate and provide the beauty industry with a single-source for all their market needs.”

Boasting close to 30,000 attendees and a record-breaking 1,015 exhibitors from 39 countries, attendees are invited to discover unique brand launches, product innovations, new channels for distribution, packaging and manufacturing, and network with top industry professionals and retailers. The three-day event, encompassing more than 252,908 square feet, remains the single most important relationship building opportunity in the United States for all sectors of the global beauty industry.

Providing an experience with programs and exhibition that includes perfumery and cosmetics, professional beauty for salon and spa, as well as suppliers, CPNA 2016 will return to the Mandalay Bay Convention Center in Las Vegas, Sunday, July 24 – Tuesday, July 26. CPNA is excited to expand the endless options for brands’ success and interaction with attendees through innovative programs such as the new Discover Green program and unique collaborations that increase visibility to consumers and the industry at large by virtue of relationships with key social influencers. Discover Green is dedicated to eco-friendly, clean, organic, and/or natural products in beauty and comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from products purchased. www.cosmoprofnorthamerica.com

For 25 years, Richelieu Dennis, founder and CEO of Sundial Brands, and his family have built their business based on one premise: that the beauty industry should fully serve all women. Recently, SheaMoisture, manufactured by Sundial and one of the industry’s fastest-growing brands, launched its first-ever national awareness platform, #BreakTheWalls—a transformative and revolutionary multimedia effort to highlight the divisive constructs of beauty and move towards the inclusive shopping experience that all women deserve. The first phase includes a 60-second short film, a 30-second spot, #BreakTheWalls digital and social assets and behind-the-scenes footage that highlights everyday women and beauty vloggers raising their voices to ask one simple question: “Why is our beauty not reflected in the beauty aisle?”

“I have often said over the last 20 years that the beauty aisle is the last place in America where segregation is still legal, and separating ‘beauty’ from ‘ethnic’ has only served to further perpetuate narrow standards of what is considered beautiful in our industry and our society—which is why we began leading the efforts to break down those walls” said Dennis. “This movement is about so much more than selling shampoo, or lotion, or cosmetics. We’re advancing a mission and vision to change the social dialogue about how we’re looking at beauty as a society and how those archaic structures and views are debilitating to the establishment of new and more inclusive ways of viewing beauty—whether in the images we see or in the aisles that divide.”

SheaMoisture’s call to “break the walls” is the first of its kind in the beauty industry, but has been imperative for the brand since its inception—even taking 16 years for the brand to come to retail shelves because of Dennis’ refusal to conform to traditional merchandising segmentation and his efforts to ensure that women who had been underserved by the beauty industry had ample access to an assortment of products to meet their lifestyle needs. Creating an enhanced and more inclusive beauty experience has been a charge that SheaMoisture has led directly through engagement with its retail partners and with its diverse community of women around their needs and desired experiences—particularly wanting an experience which didn’t ignore or devalue the needs of women with textured hair, whether wavy, curly, kinky or coily.

Aligned with its community engagement approach, the brand issued an open casting call for the film on its social media channels to its community members—affectionately referred to as SheaFam—who shared their personal hair stories and journeys to self-love and empowerment. The brand also enlisted influential beauty vloggers Naptural85, SunKissAlba, and MahoganyCurls to share their own powerful and inspirational stories in the film.

“With SheaMoisture, we have built a successful brand by recognizing that beauty comes in every hair type, skin tone, shade, and feature, and by honoring the natural beauty of every woman with natural products that address her individual needs and empower her to celebrate her unique journey,” said Dennis. “It is so exciting for us to partner with all of these women who are each, in their own way, leading the conversation with their different stories and common truths about their beauty experiences.”

#BreakTheWalls is an extension of SheaMoisture’s focus on what it has coined as the New General Market and ensuring that all consumers, especially those who have been traditionally underserved, have an enhanced product and shopping experience based on being served according to their needs, not traditional segmentation. This problem-solution approach, defined by inclusion and commonalities via need states, is shifting the way CPG, retail and other consumer companies approach product development, marketing and merchandising to serve all consumers in a much more elevated way. As a result, many retailers have increased efforts to enhance their assortments and merchandising to reflect more inclusion in the near-term, while working with consumers to gain insights and learnings that will help them determine the next level of changes that are ultimately needed to meet their customers’ needs.

“It is also important to recognize our retail partners who—in embracing SheaMoisture, our message of inclusion and our efforts to elevate how all consumers are served in their stores—are indeed embracing the New General Market approach to beauty that is bringing down these arbitrary walls,” said Dennis. “#BreaktheWalls is starting with the beauty industry, but will continue to spur dialogue and action around other societal walls that exist and that serve to divide rather than unite, and this film is only the first of more in exploring these topics.”

SheaMoisture partnered with award-winning creative agency Droga5 to develop the #BreakTheWalls platform and the “Break The Walls” film because of the firm’s ability to understand complicated social issues and constructs, and transform them into compelling, engaging and disruptive calls to action. The effort is both a celebration of the positive changes women are experiencing in the beauty industry and a rallying cry to join together to continue to reshape the beauty landscape—from a dated model of “standardized ideals” to one of inclusive representation at shelf and beyond.

Join SheaMoisture on its journey to #BreakTheWalls and discover how #EveryBodyGetsLove. For more information and to view the film, please visit www.breakthewalls.com.

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Prepare for Fall ’16 Top Beauty Trends with Spilo

Be on top of the next season’s trends with Spilo’s game changing tools

Before you know it, fall ’16 will be here in the blink of an eye, so we prepared early. Getting a preview of beauty trends from the runways this past February, our favorite game changing looks include Twiggy Eyelashes, Brushed-up Brows, Tailored Natural Nails and Double-Dutch Hair. Before you even have to ask “how do I…,” we prepared a list of tools needed to accomplish your favorite looks, so you can conquer fall ’16 with ease.

Get the Look: Twiggy Eyelashes Mehaz Double-Sided Eyelash Applicator

Apply your favorite Twiggy themed faux lashes with this exclusive Mehaz designed eyelash applicator. Use the side with precision pointed tips for applying single lashes and the crescent shaped tips for strip lashes.

5″ applicator

Exclusive design from Mehaz!

Precision pointed tips for applying single lashes

Crescent shaped tip for applying strip lashes

Stainless steel—safely disinfect without rusting

Get the Look: Brushed Up Brows Toolworx Ergonomic Pro Eyebrow Groomer

Put down the tweezers and embrace the natural thickness of your eyebrows to achieve the brushed up brows trend. With the ToolworxErgonomic Pro Eyebrow Groomer, you can keep your brows well-groomed and on-trend.

Ergonomic design

Easy-to-use and precise

Lifts, trims and shapes

Detachable slide-off comb can be removed to trim stray hairs

High-quality stainless steel

Handy, reusable package

Lifetime guarantee

Get the Look: Tailored Natural Nails Flowery 4-in-1 File Catty

Keep your nails healthy and tailored with the best all-around manicure tool, the 4-in-1 File Catty. Choose from three different fall mood designs on a 180/240 grit inside a sleek, protective case.

Get into two of everything this fall: two ponytails, two braided plaits and two buns! The Little Box of Pretty Hair Accessory Toolbox comes with over 200 hair accessories, so that you can accomplish any double-dutch style you choose at home or on-the-go. www.spilo.com

Toolbox contains:

30 each, Clear and Black Mini Elastics

25 each, Black and Silver Bobby Pins

50 each, Bronze Bobby Pins

25 each, Black and Bronze Hair Pins

2 Elastic Hair Ties

2 Premium Quality Sectioning Clips

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Stay in Control with the NEW Rubis ProGrip Tweezer

The Rubis ProGrip Tweezer never misses a hair by combining superior craftsmanship with an innovative non-slip handle design.

Developed in collaboration with highly regarded beauty professionals, the Rubis ProGrip Tweezer is designed to deliver a secure and comfortable grip, allowing for prolonged use with less fatigue. The unique, non-slip grooves are both attractive and performance driven. The high functionality of this tweezer is ideal forprofessionals, however,home users will also appreciate its comfort and hi-caliber performance.

Rubis is known for manufacturing the world’s finest tweezers and scissors. Their exclusive 45-point production process ensures perfectly crafted, expert tools. Constructed of antacid surgical stainless steel, these superior quality implements are finished by hand using a magnifying glass to ensure perfect alignment.

Rubis is exclusively distributed by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com

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Discover Dream Kids Olive Miracle

Highlights from 3 Key Products

Dream Kids Olive Miracle – Miracle Crème

This creamy, feather-light kid’s formula contains the finest Extra Virgin Olive Oil and African Herbs used for generations to strengthen and protect hair. Dream Kids Miracle Crème gently pampers her delicate hair and sensitive scalp to help strengthen, moisturize and condition all day long. It provides daily protection to keep hair strong and beautifully healthy—excellent for all hairstyles.

TIP: Use this luxurious crème on pony puffs and braids to help reduce breakage and dryness while gently softening hair and boosting healthy shine.

Dream Kids Olive Miracle – Oil Moisturizer

This anti-breakage detangling moisturizer is both moisture-rich and feather-light, containing the finest Extra Virgin Olive Oil and African Herbs used for generations to strengthen and protect hair. Formulated exclusively for children’s delicate hair and sensitive scalp, Detangling Oil Moisturizer helps reduce breakage while leaving her hair soft, moisturized and manageable.

Smooth Edges controls frizz while gently protecting her delicate hair and scalp to help silken, soften and moisturize all day long. This gentle daily formula is created exclusively for kids and contains the finest Extra Virgin Olive Oil and Herbal Extracts to help strengthen and protect hair.

TIP: Use this slick gel to easily smooth up edges and reduce breakage around the temples. www.africanpridedreamkids.com

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Fade Into the Background? No Way!

Dark and Lovely’s #LoveMyColor Campaign Empowers Women to Celebrate Their Diversity and Individuality

Dark and Lovely—the brand that has empowered women for more than 40 years, and the first to create hair color specifically for African-American women—is proud to announce the launch of #LoveMyColor, a celebration created for its Fade Resist Rich Conditioning Color. The “life-changing” campaign gives women a platform to not only embrace their beauty, but to highlight their colorful personalities, which make them who they are.

#LOVEMYCOLORDark and Lovely is giving a voice to women everywhere, and encouraging them to visually demonstrate how much they love their color with a user-generated selfie. By uploading a photo to LoveMyColor.com, users are able to describe what their color means to them, by using terms such as “strong,” “rule-breaking,” and “amazing,” to name a few. After customizing, their photos can then be shared on social media as a means of inspiring others to also share their own celebratory selfies using hashtag #LoveMyColor.

“The provocative #LoveMyColor tagline goes beyond being a witty double entendre for women,” says Michelle Ryan, SVP Marketing, Multi-Cultural Beauty Division, L’Oreal USA. “This Dark and Lovely campaign connects with women on every level; their skin color, hair color, and their colorful lives. The look, tone and feel are authentic and anthemic—we hear her voice, we see her moments, and we believe in the hair color that she believes in.”

My Color Is…#LoveMyColor also consists of real-life “Hair Dyeries” which is a call to action for consumers to share personal testimonies of the things that make them feel powerful, unique and confident. By visiting LoveMyColor.com, viewers will be able to experience the #LoveMyColor selfie generator, Hair Dyeries and the inspiring anthem video—which highlights seven individual profiles of dynamic women. These women span from fashion bloggers to well-known models, but their commonality is refusing to “fade into the background!”

“The #LoveMyColor campaign is so amazing, because it puts women of color in the forefront,” says Claire Sulmers, Editor-in-Chief, FashionBombDaily.com and Dark and Lovely’s campaign ambassador. “It celebrates the vibrant colors that we possess—from our hair colors to the colors of the shoes we wear. Color is a way of showing our personality, so there was no hesitation for me to show it off with Dark and Lovely!”

Dark and Lovely worked collaboratively with TAG Creative, a boutique NYC-based creative agency, to form this visually stunning, powerful and bold campaign that celebrates real women and their individual styles.

THE COLLECTIONDark and Lovely’s Fade Resist Rich Conditioning Color is a no-drip crème hair color in a low ammonia formula, designed to both color and condition hair. Now, along with a vibrant new Berry Burgundy shade—that has been added to the 19-shade collection—Fade Resist offers a new extra nourishing conditioner in each package. This creamy, moisture-rich conditioner is infused with Triple Fruit Oils—shea, avocado, and olive oils—for extra nourishment and moisture that help to protect color-treated hair. Specially designed for relaxed and natural hair, Fade Resist provides hair with the nutrients it needs to protect it from color damage, while giving users brilliant color and shine. The color is also so rich and ultra-conditioning that it lasts for up to eight weeks.

Dark and Lovely Fade Resist is available for purchase at Walmart, DarkAndLovely.com and other mass retailers nationwide. To join Dark and Lovely’s #LoveMyColor campaign, visit LoveMyColor.com or follow on Instagram, Facebook, Twitter and YouTube.

Wahl Professional introduces the new 5-Star Barber Combo, featuring the Legend clipper and Hero trimmer, available in a premium new black and gold look. The Barber Combo from Wahl combines two essential tools for ease and convenience, a sleek design and top mechanics to deliver a barber duo that’s both modern and mighty. The 5-Star Barber Combo is an ideal upgrade for the barber-stylist ready to perform superior cuts with endless possibilities.

As the name implies, what makes the 5-Star Legend an exceptional tool is the extended blade slide. This lightweight clipper comes with a unique deep-tooth blade and extended lever that allows for a greater cutting range for precision fading. The Legend clipper is equipped with a powerful v9000 electromagnetic motor, built to provide continuous power for the busy user.

“I use the Legend for tapering, fading and even clipper over comb,” says Master Barber Rick Morin, Wahl Education and Artistic Team (W.E.A.T.) member. “The wedge blade and extended lever makes the Legend stand apart from other tools, they’re something we haven’t seen before.”

The wedge blade has “crunch blade technology” unique to the 5-Star line. The cutting blade has a curvature that actually picks up the hair, allowing you to execute an even cut every time.

The 5-Star Hero trimmer is powered by a strong rotary motor and is equipped with a t-blade for precision lining, edging and design. Achieve clean, crisp lines with this sleek, yet sturdy trimmer intended for all hair textures.

“I use the Hero to start my initial line in a bald fade,” says Morin.

The Hero’s powerful motor helps remove the bulk and speed the hair removal when performing a bald fade. Together, barber-stylists gain the Legend and Hero at an overall better value than purchasing the two tools separately.

Any professional comfortable with their clipper techniques will benefit from the Legend clipper and Hero trimmer.

To see a complete calendar listing or learn more about the 5-Star Barber Combo, visit http://www.wahlpro.com.

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David Stern Retires from Fantasia Industries

Fantasia Industries wishes to announce that David Stern, National Sales Director, retired at the end of April, after 20 years of faithful service to their corporation.

Following a 3-year service in the United States Navy, David received his hairdresser license and was hired by Alberto Culver in 1964. He went on to work for L’Oreal, Posner Labs and E.T. Browne before coming to Fantasia.

Dave plans on moving to Florida to relax and “go fishing.” He also will enjoy spending time with his new granddaughter.

David will be deeply missed, but we can only feel happy for him after many years of service. Thank you, Dave, for over 50 years of dedication to the beauty industry.

Based in Liberty Hill, Texas, van der Hagen manufactures and sells a branded line of traditional wet shave kits and accessories. The company sells its products to over 30,000 retail doors across the country. Customers include nearly 100 different mass-market, drugstore and supermarket chains, as well as e-commerce companies.

Universal Beauty Products, headquartered in Glendale Height, Illinois, serves the health and personal care products markets. The company’s product portfolio includes lines such as Bald Guyz, which provides special products created for the sensitive skin of the head and face of bald men.

Universal viewed the transaction as synergistic with their focus on the over-the-counter (OTC) personal care products. They were attracted to van der Hagen’s well-established brand, wide mass-retail distribution, and loyal customer following.

Headquartered in New Haven, CT, Woodbridge International, a global M&A firm, was founded in 1993 and has 11 offices in the U.S. and 22 offices abroad.

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Topiclear Adds New Items to its Line of Topiclear Skin Tone Body Oils!

The name says it all. Topiclear’s Skin Tone Body Oil is the new fast-acting solution for dry skin and uneven skin tone. The major causes of discoloration or dark spots are acne scars and sun damage. Topiclear® is one of the first brands to offer a solution to skin discoloration for more than 20 years. Topiclear® has provided great quality products for the skin and now it introduces a new form of solution to moisturize and even out the skin tone, by using body oils with natural fragrances such as papaya and carrot.

Choose between Topiclear Number One Skin Tone Body Oil for a light fragrance, yet with the power to remove skin discoloration while leaving the skin beautifully smooth, or pick Topiclear Number One Papaya Skin Tone Body Oil that has unique papaya properties to help bring the skin back to an even toned complexion with a healthy look. There is also the option of choosing Topiclear Number One Carrot Skin Tone Body Oil that is made with natural carrot root extract that works on rejuvenating the skin and removing dark spots due to scaring or sun damage.

“All three products are created to take away the worries of having dry uneven toned skin or take away the struggle of having to cover up the dark spots with makeup. Here is a product that works to take all of those problems away!”

The benefit of carrot in Topiclear® products is that it contains vitamin A, which protects from sun damage, and helps with pigmentation, blemishes and uneven skin tone. It also acts as an antioxidant to cell damage, helping slow down the aging of cells. Carrot oils improve skin tone, elasticity and prevent premature wrinkling and dry skin. Papaya has been used to heal skin ailments, such as breakouts, dry skin, cellulite and premature aging. These claims come from the powerful enzyme found in papaya called peptin. Peptin is a natural digestive enzyme; when applied typically to the skin it helps to even out the skin tone and leave it with a radiant healthy look. While the carrot and papaya help with skin discoloration, what really makes Topiclear® products work is the 2% of hydroquinone. Hydroquinone is an effective, safe treatment for dark spots and hyperpigmentation. It is known in the beauty industry that products containing hydroquinone are usually the most popular amongst consumers facing skin discoloration.

All three products can be easily added to the daily skin cleansing routine before the start of one’s day or before going to bed. Using it daily will ensure rapid results to a beautiful, smooth and even-toned complexion. www.topiclearinc.com

Creme of Nature made quite an impact at this year’s World Natural Hair, Health andBeautyShow. Their booth was continually packed with visitors eager to learn about their products, and the energy was magnetic.

In addition to the success of their booth during the event, they also enjoyed the company as they hosted around 50 guests at an exclusive VIP dinner on Saturday, April 23rd after show hours. Held at the Optimist in Atlanta, attendees learned about the new Certified Natural Ingredients hair care line and the Moisture-Rich Hair Color launch. www.cremeofnature.com

Story and photos courtesy of First and Last PR

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Connect with Industry Elite and Support a Cause during PBA Beauty Week and CPNA

INSPIRE: A Night Celebrating Beauty Entrepreneurs

The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) host INSPIRE: A Night Celebrating Beauty Entrepreneurs, on Saturday, July 23, 2016, at the Mandalay Bay Convention Center in Las Vegas, NV. The event kicks-off PBA Beauty Week and the CPNA event. INSPIRE was created to bring beauty professionals together to celebrate the entrepreneurial spirit of the industry. It further allows people in the industry to connect with key influencers and donate to charitable causes. Key executives confirmed include leaders from BSG Cosmoprof, ULTA, Salon Centric and Jinny Beauty Supply. In addition, proceeds from INSPIRE benefit the PBA Foundation, an organization supporting charitable initiatives and the historical preservation of the beauty industry and City of Hope, a world renowned comprehensive cancer treatment and research center.

The all-inclusive INSPIRE ticket covers a networking cocktail reception, dinner and the main entertainment—the Beauty Pitch live competition, a mini Shark Tank-like concept where 6 entrepreneurs will pitch their companies in front of the audience and an impressive list of celebrity judges.

Those interested in supporting the charity organizations and looking to meet with the esteemed leaders can also participate by bidding on several exclusively created auction items. One auction item is the INSPIRE Power Lunch which gives bidders the option to select from 10 key industry executives for a once in a lifetime business lunch date. Got a shopping habit? Another option up for bid is a Luxury Shopping Spree that includes one of 2 Neiman Marcus shopping packages priced at either $10,000 or $5,000 [provided by Jinny Beauty Supply]. Bidding can be done online in advance or onsite during the event.

For information on the event or to bid on one of the items up for auction, visit: http://inspirecelebration.com/. Tickets are on sale through July 11th so don’t miss your chance to take part in this great event!

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The Avalon Organics® Brand Debuts New Look andEnhanced Formulas

Avalon Organics® brand, a beauty brand featuring certified organic personal care products, announces the unveiling of a completely reinvigorated packaging design and brand logo. The new look represents a modern approach to beauty, while also reinforcing the brand’s strong heritage in the natural personal care category. This new direction will be reflected in all of Avalon Organics® personal care offerings including facial care, body care, soap and bath, and hair care products.

For over 30 years the Avalon Organics® brand has strived to continuously perfect formulas,evolve expertise and deliver innovation. While a majority of the formulas within the newly labeled packages remain unchanged, new products have been developed and several product lines have been reformulated to increase their efficacy.

The fully revamped Avalon Organics® product line has been designed to strengthen benefit communication and improve key formulas, targeting existing consumers as well as the continuously growing segment interested in products that nurture mind, body and soul. For the modern women pursuing a holistic lifestyle of health, wellness and environmental sustainability, Avalon Organics® brand is a trusted and reliable brand deeply rooted in the knowledge that all beauty begins within the Earth.

“We’re thrilled with the new direction the brand is going in. With the updated packaging and revamped formulas, the Avalon Organics® brand will continue to enhance the customer’s experience and lead as a brand with optimal effectiveness while meeting a strict organic standard,” said Julie Marchant-Houle, Vice President and General Manager for Personal Care at The Hain Celestial Group, Inc.

All Avalon Organics® products comply with either the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients or the USDA National Organic Program standards. All products are free of GMOs, Parabens, Petrolatum, Artificial Colors and Phthalates. www.avalonorganics.com