One tweeted: “Shame on all those who took part in Real Full Monty. Fraudsters is not too harsh a word.”

Another told their followers: “This really is quite shocking as the women involved were as guilty of this as well.

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Many viewers believed they were taking part for freeCredit: Rex Features

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The Sun broke the news on Thursday and revealed how the two programmes had raised just over £4,000 for the charities they were raising awareness ofCredit: The Sun

“Raising cancer awareness is not a good enough excuse... SHAME ON ALL OF THEM!”

A third blasted the decision to pay for the stars to take part, writing on Twitter: “Sickened the Real Full Monty ladies got paid 10k each. All about raising profiles not money and awareness some of us would do it free.”

Other viewers insisted those who took part – and ITV bosses – should donate any profit from the programme to the charities they were raising awareness of.

Shame on all those who took part in real full monty. Fraudsters is not too harsh a word. @vicderbyshire

Stars including John Partridge, James 'Arg' Argent and Ashley Banjo were all given a feeOne viewer tweeted: “ITV should donate their income from the advertising during the Full Monty shows.”

Another ranted: “This has incensed me!! No, they shouldn’t have been paid and YES definitely give to a cancer research charity or hospice!! How very disappointing and the two programmes are now very tainted.”

A spokesman for the broadcaster said: “The Real Full Monty shows’ focus and aim was raising awareness about cancer and encouraging people to make vital health checks. They clearly weren’t television charity fundraisers.

“They were ITV’s most watched factual shows this year, with overwhelmingly positive feedback.”

Most awkward man hug EVER as stars of The Real Full Monty share naked embrace after stripping off live on TV