Archives for May 2010

It might start with an innocent thought like, "Well, it's okay if I don't post this week, I posted last week." But if you eventually find yourself saying, "I hope no one clicks on that 'Blog' tab on the website," you've probably fallen victim to the dreaded "blog fade." It's great that you decided to […]

As part of the process of writing my books, I've been reviewing a lot of my archived blog posts. That's brought up the question of whether it's okay to edit blog posts, essentially changing history (as I was working on this post, Jeff Korhan published one about how to rewrite your life story with social […]

For more information about these three different types of online content, please see the Content Marketing à la Carte series. While I commented briefly at the end of the series that one type of content isn't better than the other (it's a matter of personal preference and the suitability of your message), I wanted to […]

Style Guide reader Lee Strauss asked: My audience are Australian and American. Should I use American spelling or British spelling? Great question! Here's what I replied: Thanks for your question, Lee. It's a tricky point, especially when your clients are in different countries. In the Style Guide I say that it makes sense for Canadians […]

About Linda

Linda Dessau is a wellness blogging expert and online writing consultant and the author of Write Your Way to More Clients Online. She helps wellness practitioners attract new clients through blogging and content marketing. Read More…