As more of our work, purchases, and interactions take place online, the state of digital privacy becomes a growing concern. Web users worried about how their personal data is being used will soon be able to rest a little easier, thanks to new rules passed by the Federal Communications Commission (FCC) on October 27. As The Washington Post reports, the FCC imposed unprecedented regulations on internet providers this Thursday in a three-to-two vote.

The new rules forbid providers from using or sharing personal user data with third parties like advertisers unless explicit consent is given. This covers location data, search histories, and information mined from emails. If users agree to being tracked online, providers will be required to tell them what information is being collected and for what purpose. Users can expect to see updated privacy policies from websites, as well as possible incentives like discounts to persuade users to hand over the rights to their data.

The decision is troubling news for big companies like Verizon and AT&T, who might push back against regulations with legal action. But in a time when more and more web giants are relaxing their privacy standards, many are hailing the move as a victory for web users. FCC Chairman Tom Wheeler, the commissioner who led the initiative, told The Washington Post, “It’s the consumers’ information. How it is used should be the consumers’ choice, not the choice of some corporate algorithm.”

The new regulations will only affect internet service providers (ISPs): Individual companies like Facebook and Google, which have both come under fire for their handling of user data, are free to proceed as usual. This discrepancy has been one of the major criticisms from the order's opponents, but Wheeler hasn’t expressed interest in tackling that part of the web anytime soon.

If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

Since its acquisition of Whole Foods for $13.7 billion in 2017, Amazon has slowly been ramping up synergy between the two brands. An Amazon Go concept convenience store in Seattle allows customers to enter, scan their cell phone, and walk out with groceries without having to stand in line; select Amazon products, like their Echo devices, have made their way onto retail shelves.

Now, consumers in Austin, Dallas, Cincinnati, and Virginia Beach can use their status as an Amazon Prime customer to get free home delivery of their Whole Foods groceries. Beginning Thursday, February 8, the market will drop off orders within two hours. (One-hour delivery carries a $7.99 charge.)

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” Whole Foods Market co-founder and CEO John Mackey said in a statement. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Most everything in the store is eligible for delivery, though we’re not certain they’d deliver a live lobster. “Select” alcohol is also available. You can visit primenow.com to see if you’re in their delivery region. Keep checking, as they plan to expand throughout 2018.

If you’re not near a Whole Foods at all, other regional grocery chains like Wegman’s also offer home delivery on a subscription-based pricing structure.