Toronto, March 23, 2017 – I can think of worse ways to spend a bone-chilling Canadian spring day than in my condo with a lingerie-clad Lauren Shea and Vanessa Di Staulo. Teaming up with hair and makeup expert Lisa Arsenault of Pinch Cosmetics, we collaborated on this Beyond Paradise 1990s-inspired creative shoot that features some risqué photos […]

Toronto, March 14, 2014 – Sensuelle et Chic is a new Canadian lingerie and swimwear label from fashion designer Ghada Hamadani. With a focus on making lingerie, loungewear and swimwear comfortable, chic and accessible for all women, Sensuelle et Chic is dedicated to filling a gap in the market, one that left room for a truly fashion-oriented […]

Agent Provocateur had sent me this link a few days back. It’s a voyeuristic viral online marketing campaign for spring/summer 2011 featuring Mark Ronson’s smoking hot girlfriend, Joséphine de la Baume. The French actress is featured acting in “Watching Josephine,” a perv’s eye-view of Josephine shot through an shaky handheld camera. The grainy footage is […]

How do you go up against a juggernaut of a competitor in the undergarment industry like Victoria’s Secret? If you’re a small Canadian lingerie company called Fortnight, chances are you don’t have the capital to put on a mega production with highly paid angel-winged supermodels once a year. So, you outsmart them with a brilliant […]