Website: ExtremePT

ExtremePT differs from many other personal training services because offers high-level, and specialised training to its clientele, and does not service the average person looking to get into shape. The clients are already in shape, and are looking to target specific areas of fitness or strength building. Essentially ExtremePT is exactly that, extreme personal training.

Following on from the logo design, the website was to be hard-edged and energetic. The black background conveys a high-end, exclusive feel, while the orange and red colours provide dynamic and passion.

Photographic silhouettes provide an ideal vision for the target customer: very strong and athletic. The images are deliberately chosen to be stark and almost threatening, which informs the user that this service is not for the light-hearted.

The content areas are clear and easy to read, and all content is handled by the client themselves via WordPress, a blogging and site-management platform that makes it easy to update and contribute content to the site.