(NEW YORK) - Ashi Diamonds has entered into an exclusive partnership with Swiss Gemological Laboratory to provide consumers with professional, third-party diamond jewelry certificates for all bridal sets that they purchase from Ashi's exciting new Baby BridalsTM collection of Bridal Sets.

Baby BridalsTM is Ashi's brand new collection of affordable yet elegant contemporary, traditional and vintage bridal sets. This stunning collection of complete engagement rings with center stones and matching wedding bands features distinctive styling, designer looks, exceptional quality and attractive pricing - all of the qualities your bridal customers are looking for. With over 125 new styles in the collection, consumers are assured of finding the bridal jewelry of their dreams.

Baby BridalsTM is the B2B brand of Ashi Diamonds; for approved retailers, the I Do CollectionTM is the B2C brand.

All Swiss Gemological Laboratory certificates are graded by graduates of the prestigious Gemological Institute of America (GIA) using state-of-the-art microscopes and other gemological equipment, as well as GIA's well-established grading terminology. For retailers, this means that, when you make the commitment to Ashi and the Baby Bridals collection, you can increase your customers' confidence and peace of mind when they make a jewelry purchase from your store.

Consumers today are much more educated about the 4C's of diamond quality than ever before - thanks to the Internet - and they expect a certificate from a professional, independent grading laboratory attesting to the quality and unique properties of the diamond jewelry they are purchasing. Increased consumer confidence means more diamond jewelry sales for your store!

Ashi Diamonds has entered into an exclusive partnership with Swiss Gemological Laboratory to provide consumers with professional, third-party diamond jewelry certificates for all bridal sets that they purchase from Ashi's exciting new Baby BridalsTM collection of Bridal Sets

In addition, by offering jewelry certificates from Swiss Gemological Laboratory with every piece you sell from the Ashi Baby Bridals collection, you will boost your store's reputation for professionalism, ethics, expertise and integrity. This not only will increase your bridal sales, but also will cement your standing as the "jeweler of choice" for bridal jewelry in your market, bring in new customers, strengthen loyalty from existing customers and generate repeat business for you.

Finally, consumers need a certificate for insurance/appraisal purposes when investing in something as valuable as a piece of diamond jewelry. They need something that will provide tangible proof of the quality and authenticity of their diamond jewelry in the event it is lost, stolen or damaged. When they buy diamond jewelry from the Ashi Baby Bridals collection, they know they will get this crucial certification from Swiss Gemological Laboratory. This is yet another important factor that increases consumer confidence in your store and helps you close the sale.

What makes Swiss Gemological Laboratory so unique from other diamond grading laboratories is its innovative software that allows your retail customers to track and view their jewelry certificate online via its website - www.SwissGemLab.com. The Swiss Gemological Laboratory website offers your retail customers detailed product description and quality grading information about the jewelry they purchased from your store, along with your company logo, store information, store address, store map, picture of your store and contact information. They can also use the website to view, print or e-mail their certificates - all online.

Plus, if you have a website, consumers can click on your company logo or store information on the www.SwissGemLab.com site - and they will be redirected right to your own website. This creates even more opportunities to "reach out" to customers and increase your sales.

As an added bonus, if your website has been developed through AVALON Solutions, Ashi Diamonds' technology partner for turnkey B2C E-commerce web services, your customers can click on the "Product Details" link on the Certificate Page and they will be redirected right to the Product Detail Page on your website. To Track a Live Demo Certificate, please go to www.SwissGemLab.com and enter: CR-000-000-000.

Confidence. Security. Credibility. These are the hallmarks of Swiss Gemological Laboratory and its diamond and gemstone jewelry certificates, programs and services. A diamond jewelry certificate from Swiss Gem Laboratory provides the edge you need to be the bridal jewelry leader in your market. It also adds intrinsic value to your Ashi Baby Bridals jewelry - which means more sales for you at the jewelry counter.

Contact Ashi today at 800-622-2744, This email address is being protected from spambots. You need JavaScript enabled to view it. or www.babybridals.com to experience the magic of the new Baby Bridals collection.