UX Design

With User-Centred Design, potential solutions are prototyped so they can be evaluated.
Conceptual design involves the construction of mock-ups to give form to the functional requirements, affordances, and features from the users’ view. We develop the information architecture, visuals, interaction standards that need to be in place for development.

Mock-Ups & Prototypes

Allowing users to interact with a prototype lets us evaluate how the product will function prior to further investment. Using prototypes ensures we receive input from customers and stakeholders and allows the development team to prepare for implementation.

Prototypes are typically of a higher fidelity. whereas mock-ups tend to be of a lower fidelity.

Following are the differences and uses:

Low-fidelity prototype:

Paper and pencil sketches or simple black and white screens documenting the concept.

Used for generating discussion on the details of interactivity by concentrating on the functional aspects.

Useful for validating and visualizing concepts of interaction, and information structures.

Medium-fidelity prototype:

Graphical elements and important interaction features.

Vertical dives into critical processes, such as purchasing, retrieving data or creating an account.

Best used for testing areas of concern and for validating design.

High-fidelity prototype:

This prototype mimics the final model

This prototype makes it possible to test the organisation of the information, visual design, as well as functional processes.