Imagine if you had in your hand a simple,bullet-proof, 7-step checklist to test your ads andsales letters.

Well, hereís a simple 7-step checklist that Joe usesevery time he writes copy. Every marketing piece ofhis that passes the test has gone on to generatesales.

In one of his lesser known books, "Making Ads Pay,"legendary ad man John Caples reveals a 7 step formulafor successful advertising. He wrote:

"This check list is based on the results of hundredsof advertising tests. It is based on millions ofdollars spent in experiments designed to find out whatkind of advertising sells and what kind doesn't sell.The next time your prepare an ad or a commercial, putthis check list alongside of it."

Use Caplesí checklist to give your ad the final test.You can even use the following list to check any ad,whether it is for radio, television, print, or evenfor the Internet.

1. Does your ad attract the RIGHT AUDIENCE?

Does your ad STOP the right people---the ones mostlikely to be interested in your product or service?Does your headline, photo or opening grab theattention of your most likely prospects?

2. Does your ad HOLD the audience?

Does your ad maintain the attention it achieved? Youmay have stopped them, but does your ad make themSTAY? Does your ad or commercial speak to his or herinterests, needs, hopes or dreams?

3. Does your copy CREATE DESIRE?

Do you promise benefits to the reader? Do you revealwhat the customer WILL GET? Do you tell them what's init for them? Do you clearly explain the advantages ofyour product or service? Does your ad make them feeland want your service?

4. Do you prove it is a BARGAIN?

Is your price lower than usual? Are you giving moreservice or adding more value than your competitors?Are you offering something no one else has?

5. Do you establish CONFIDENCE?

Or to put it the way Caples said it: "Prove it is nota gyp." You may have people interested in your ad. Butnow they're wondering if what you claim is reallytrue. Dissolve their fears with testimonials, aguarantee, or any other PROOF you have.

6. Do you make it EASY TO ACT?

If you want your prospects to do something, have youTOLD THEM what to do? Have you given them theinformation they need so they can do it? Have you maderesponding to your ad or commercial simple and easy?

7. Do you give your prospects a reason to ACT AT ONCE?

Your potential customers may be ready to buy---butthey won't unless you give them a GOOD REASON to actnow. If your price is going up, say so. If suppliesare limited, say so. If this is a limited time offer,say so. Have you given people a logical and believablereason to take you up on your offer right now, thisminute?

So if you ever need a quick, proven checklist to testyour ads or sales letters, just ask yourself these 7questions and your ads and sales letter will becomecash-generating machines.

Best riches, Andrew ClacyP.S. If you havenít grabbed a copy of Joe Vitaleís new12-part course guaranteed to turn your business into amillion dollar money-sucking machine, I highly suggestyou take another look.

In my honest opinion, any person who owns that packagewill become a profit generating, recession-proofbusiness.