The Royals brand stands for resilience, commitment, intensity and a never-say-die attitude. With roots in the culturally rich state of Rajasthan, the Rajasthan Royals are impassioned by indomitable qualities of strength, courage and fighting prowess which personify the brand. Rajasthan Royals, the brand itself identifies with the distinguished qualities of elegance, style, valour and class which are synonymous with the culture and people of Rajasthan.

Rajasthan Royals is born from the commitment to entertain cricket fans and unearth new talent across the globe, predominantly in India. The Royals, ever since their inception, have been in the forefront in terms of nurturing and promoting new talent. These qualities have made the Rajasthan Royals one of the most loved teams in India.