Routes Africa 2016

The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.

About the Routes Africa 2016 Marketing Awards

The Routes Africa 2016 Marketing Awards will take place during the Routes Africa Networking Evening. The evening will be hosted by Tenerife Tourism Corporation. The Overall winner announced in Tenerife will be automatically short-listed for the World Routes 2016 Marketing Awards.

“We are really grateful for this recognition. This is important for us. We thank all of our airline partners for their trust and for their votes. Our aim is to deliver excellence in all what we do and we aim to continue doing this.”

FAQs

What are the Routes Marketing Awards?

The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.

When do the Routes Africa Marketing Awards take place?

The Routes Africa Marketing Awards Ceremony will take place during the Networking Evening on Monday, 27 June at Routes Africa in Tenerife.

What is the voting process?

The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system

What should I consider when voting?

Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.

What are the voting criteria?

It is a combination of airports that are voted for by the airline community on our website and the airports that have achieved the highest growth in seat capacity in the last 12 months.

What are the categories in the Routes Africa Marketing Awards?

Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.