Last week they decided to drop their support of the American Legislative Exchange Council (ALEC), a corporate-backed group that promotes right-wing legislation at the state and national level. That’s because, as one executive put it, “they’re just literally lying” about the realities of climate change.

Several companies have now taken action, after hundreds of thousands of Americans called on them to end their affiliation with ALEC.

This is the type of change that happens when ordinary Americans raise their voices.

The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter, and LinkedIn, have become backlink central for affecting organic search results.

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement. Read More

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As promised, Twitter is squeezing the knot around the neck of third-party Twitter apps that mimic Twitter.com with a more stringent set of API rules.

Aside from limiting user growth, Twitter will be imposing more stringent authentication rules. It will also compel developers to take a different direction in creating apps by “encouraging” them to focus on engagement and analytics. After the updated API is launched, developers will have a six-month deadline to to migrate to the new version.

What do you think of using Twitter as a way to protest against Twitter’s new API? Should developers just accept the new rules without complaint? Let us know in the comments.

If you are part of the management team of your company, employees and supervisors have probably approached you about whether or not social media can be used on workplace computers. While you obviously want to have a happy workforce, the idea of letting your employees access their social media profiles in their comfortable chairs for the office may be a scary thought. More

In all of these countries, Google’smobile OS has taken at least half of smartphone sales, with the lowest being in Italy at 49.6 percent and highest in Spain with 84.1 percent. The data is from sales recorded over the last 12 weeks ending on June 10.

You wouldn’t think of McDonald’s as your traditional social video marketer,

But how did McDonald’s doit? The Top Brands in Video Chart this month features heavy viral hitters like Samsung, Google, and Microsoft, which benefit from built-in audiences, sexy tech products, as well as highly anticipated product launches that people can’t wait to watch and share. Read More

MH Think TANK; If a multi billion dollar company such as McDonalds must create well over 70 social video campaigns,

Why does the average bushiness own think that just one you tube video is going to bring them hundreds of people buying there services or produce, Media Handlers understands that one person can’t do it all; you need a team to handle it. Membership has it privileges,Join Us Media Handlers, We Speak Media