The campaign, held during the month of October, unites communities around the world to educate and raise awareness of bullying prevention.

A signature event during the month isUnity Day - on October 25 - when everyone is encouraged to wear and share the color ORANGE.

​Unity Day is a time for everyone to come together – in schools, in communities, and online – and send one large ORANGE message of support, hope, and unity to show that we are together against bullying and united for kindness, acceptance, and inclusion.