Marketingstrategy

A solid electronic marketing strategy helps you to develop your company’s e-business process comprehensively. It acts as a foundation for activities performed by the company. The benefits of marketing multiply when operations are targeted to develop all the e-marketing sections.

Process

Currentstateanalysisandstrategydraft

We analyze the current state of your electronic marketing activities and aspects that need developing as a part of the whole business process.

Settingandreachinggoals

The business goals of your company’s e-marketing are defined as a part of current state analysis. We set the indicators that measure how well the goals of marketing are met. Indicators can be both, quantitative and qualitative. We also prepare custom reports for you so that you can easily track the results as a whole and per action.

Developingelectronicmarketingcompetitiveness

We define the electronic service concepts that bring extra value for your customers and also create content and distribution plans for these concepts.

Developingelectronicmarketingcost-efficiency

We help in taking good practices into use and in using the online marketing and analytics tools. You will be provided with instructions to use the related online channels effectively. We also plan the resources and media budgets required to fulfill the new concepts.

References

Together with Toimelias, Kouvolan Matkailu has built the strategy of Russian marketing for visitkouvola.fi website. The aim is to considerably increase the awareness of Kouvola among Russian tourists.

The strategy work of Toimelias has been pragmatic and easy to understand. Their extensive understanding of travel industry has brought added value into operations of Kouvolan Matkailu.