Your Brand Base, just the way it should be.

We know that your sales structure is as individual as your brand which is why Brand Base is as flexible as you need it to be: depending on the channels you use in your marketing mix, you choose the Advertising Materials modules you need. And if you need to add new media over time, you can book additional modules whenever you want. The same applies to the system tools which, for example, can be used to organise communication with your partners or the central provision of content. Below you will find an overview of all modules and tools available to you in Brand Base.

The Advertising material modules – every channel at every time

Ad Flex

Customise adverts and directly book them via the portal ...

Ad Flex

Your partners can select and individually adjust advertisements in the portal before directly booking them with the publisher and delivering the print template – all done automatically via Brand Base. For this purpose, the portal comes up with a media data base including all print publishers in Germany. Brand Base also provides the option to flexibly adjust the format so that advertisements can grow dynamically. Furthermore, you can select various colour variants without breaking the corporate design rules.

Print Flex

Edit all kinds of printed material and directly order it via the portal ...

Print Flex

Be it brochures, folders and flyers, office equipment, posters or displays – the perfect module for all kinds of printed matter. Templates can be adjusted according to specific criteria and ordered at a specified or individual print shop.

Letter Flex

Convincing postal mailings and dialogue campaigns in next to no time ...

Letter Flex

Convincing mailings are no longer a problem with this module: based on central layout templates, your partners can individually adjust texts or images before placing an order for production and dispatch via the system. No matter if it is a sales mailing, self-mailer or comprehensive dialogue campaign – the principle remains the same. Simple.

Banner Flex

Design, place and manage online banners with just a few clicks ...

Banner Flex

The following also applies to web display advertising: your partners can individually adjust templates before booking the resulting banners themselves or via a media agency. Quick and easy, regardless of whether it is a static or animated image.

Billboard Flex

Create individual billboards and book them at any site ...

Billboard Flex

Outdoor advertising remains a valuable component for local marketing. All the better if the images are regionally agreed upon. Using this module, local partners can adjust central templates, place an order for production and directly book the billboard sites. Brand Base provides the users with an overview of all surrounding sites including their prices.

Any Flex

Order and easily coordinate individual services ...

Any Flex

Regardless of whether you want to hire a photographer, plan a promotion or prepare an event – sometimes, individual coordination is indispensable. Ordering individual services, however, becomes a mere formality: no job gets lost and all parties involved are reliably provided with the correct information on the right job.

eMail Flex

Create and send convincing, personalised newsletters at the push of a button ...

eMail Flex

This module makes convincing email newsletters possible at the push of a button: the head office or agency arranges the concept, text and design and provides the template. The partners take care of the image and adapt the contents to their requirements, upload the addresses and prompt the dispatch.

Order Flex

Easily order promotional items etc. via the shop system in the portal ...

Order Flex

Provide your partners with promotional items and printed literature in the portal that can be directly ordered using the shop feature. Invoicing and dispatch is automated.

Video Flex

Easily customise video content using the portal and use it in many ways ...

Video Flex

With this module, your partners can easily customise professional video content for their sites and use it in a local context – in all common formats, for all common devices. From simple trailers to complex 3D renderings, from text and image adaptations to the flexible compilation of different scenes: Video Flex offers undreamt-of customisation options. Customised for the local site in no time, the video is available to the partner just a few moments after placing the order.

Social Media

Manage all social media channels with one tool...

Social Media

Facebook, Instagram, Twitter and Co., the social media module in Brand Base enables local partners to manage all their social media channels in one place.

Search Engine Ads

Use the Search Engine Tool to enable search engine marketing for local partners as well...

Search Engine Ads

With the new Search Engine Ads tool in Brand Base, SEA is easy to handle for local partners: Campaigns are centrally provided via the portal, partners can easily adapt them to their location - for example with site-specific offers or wordings - and book them conveniently via the portal. Managing budgets, setting campaign goals, configuring ad delivery, and much more.

Online Reputation

Manage Online Directories easily with Brand Base...

Online Reputation

Be found in all directories, respond swiftly to any online assessment - with just one tool. With the new Online Reputation Tool in Brand Base, managing online reviews is easier than ever.

The System-Tools – always the right tool at hand

Reporting Tool

Detailed information about partner activities on a regular basis ...

Reporting Tool

With the Reporting Tool, you gain valuable information on your partners’ activities helping you to keep track of particular campaigns and to see who has used what advertising medium and when.

Partner Picture Tool

Setting up your own image archive for users ...

Partner Picture Tool

Your partners can create their own picture library for adjusting their advertising media. After all, it is the pictures of the particular subsidiary, the associated team or other regional characteristics that shape your partner’s individual character.

Central Asset Tool

Central provision of different media ...

Central Asset Tool

Using this tool, you can easily provide your partners with various media such as pictures, graphics, audio and video files. Their contents, in parts, can be directly used in the advertising media.

Cashback Tool

Easily apply for and manage advertising allowances ...

Cashback Tool

In order to make sure the financial support of your partners does not get out of control, Brand Base provides a tool that can be used to easily manage advertising allowances via the portal.

Planning Tool

Intuitive planning and budgeting of the individual marketing mix for partners, always synchronized with the specialist department ...

Planning Tool

The networked marketing planner in Brand Base synchronizes the marketing of local partners with the central specialist department: Partners always have an overview of which campaigns are pending on the brand side and can plan and budget their own marketing mix at an early stage. The head office receives real-time feedback, can easily and conveniently control campaigns and optimize partner support.

Template Tool

Independently create templates without specialist software ...

Template Tool

Independently create new templates based on already existing layouts. Without having to use specific software while still complying with your corporate design. Following this, you only have to release the result for your local partners.

Budget Tool

Easy set-up, management and analysis of individual budgets ...

Budget Tool

You can easily create, manage and analyse individual budgets with the Budget Tool – whether they refer to entire years, quarters or measures is up to you.