Now Verified On Twitter: Barclays, David Ferrer, Qatar Airways, Fleetwood Mac, Land Rover

Published weekly each Monday morning, this is a continuing series of posts that will highlight newly-verified brands, celebrities and persons of interest on Twitter.

Twitter verifies accounts to prove authenticity of identity. That is, the little blue verified badge is added to profiles that are at a high risk of impersonation to prove to other users that this person or brand is who they say they are. Occasionally Twitter makes a mistake, but, for the most part the system works, and the blue tick carries a lot of weight.

(Looking to get verified? Learn more about how, when and why Twitter verifies profiles here.)

In total, 44,837 profiles have now been verified on Twitter, which is a rise of 575 since last week. In this article we will look at recently-verified brand and celebrity profiles of note.