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Episode 66: Research in Women's Philanthropy

Men and women both give to charity, but they tend to give differently. In order to engage with donors more effectively, it’s important to understand how gender affects giving. The role that women play in philanthropy is not as well understood as it could be; however, new research is changing that.

Today’s guests help explain and contextualize the latest research into women’s philanthropy. Andrea Pactor of the Women's Philanthropy Institute and Kathleen Loehr of Kathleen Loehr & Associates join the podcast today to discuss women and philanthropic giving. Listen to the episode to hear what they have to say about the importance of understanding women’s philanthropy, the goals of the Women's Philanthropy Institute, and some of the differences between men’s and women’s motivations for giving.

Topics Discussed in This Episode:

How the Women’s Philanthropy Institute got started, and what they’re doing now

Why the type of research the Women’s Philanthropy Institute is doing is so important

Research findings about gender and giving

How to better engage women in discussions about giving

The differences between men’s and women’s motivations for giving

The differences between the types of charities that men and women prefer to support

“The Women’s Philanthropy Institute is the only organization in the world in a research and academic institution that focuses solely on this topic of the role of gender in philanthropy.” – Andrea Pactor

“We now have some substantive data points that look at this intergenerational transmission of generosity – it probably won’t come as a too much of a surprise that moms are a critical piece of all of that.” – Andrea Pactor

“Part of the research that is really clear is that women are often giving more than men and they’re very influential in the household giving, and we miss that when we go and do meetings, if you will, with just the male in the household.” – Kathleen Loehr

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