Biancoshock and Elfo for No Ad Day: the artists have decided to obscure some advertising through three simple actions.1/3 ADV billboard covered with a black spray can, where black refers to "Black Friday". In esoteric symbolism spades are symbol of transformation, death and rebirth.2/3 ADV covered with packing tape, a "poor", cheap and minimal material symbol of anti-consumerism.3/3 Behind a semi-removed ADV was placed a mirror. What's behind a promotional message?