Content strategy has all kinds of complex new tools that seem like you need an MBA to use them.

The giant, VC-backed players are quick to tell you that content marketing is all sewn up — that it’s impossible to enter (unless you sign up for their pricey proprietary product or service, of course).

Remember — content marketing is in the Trough of Disillusionment phase of the Gartner Hype Cycle, which is what always comes after the Peak of Inflated Expectations.

That’s one of the best times to move forward with anything.

Because what comes next? The Slope of Enlightenment — the strong upward curve that’s based in reality, instead of silly hype.

Instead of chasing after every flashy tactic, it’s time to focus on building a true foundation for our content.

A foundation built on impeccable quality, respect for the audience, and proven business strategy.

If you want to jump into content marketing, or get a lot better at what you’ve been doing “by the seat of your pants,” this is a fantastic time.

Get your act together so you can manage your time professionally (particularly critical if you’ll be freelancing as a side hustle)

Build rock-solid creative processes, so you can produce excellent work consistently

Polish your writing to a professional gleam, to stand out in the crowd of “Meh”

Plan and implement the core SEO strategies that clients and employers need

Craft content within a practical, proven framework that gets results … not just clicks

Our Authority community has been the first audience for the training, and they’ve helped us expand and shape the material to cover the essential elements you need to know. Their questions, insights, and additions have helped us create a robust course that will give you a real foundation.

If you’re a content marketer who wants to advance to a higher level, or if you’d like to get started but you’re intimidated, this course will give you the structure, the key skills, and the strategies you need to be amazing.

We’ll be opening the class very shortly — we’re just finalizing the course experience to make sure everything is clear and easy to follow. Drop your information below and we’ll send you all the details when they’re ready.

As always, we won’t do anything weird or hinky with your information — we hate spam, and we know you do, too.

Sonia Simone

Sonia Simone was a founding partner of Copyblogger Media. She works with a select handful of clients on business-building content at Remarkable Communication. Several times a year, she also leads a creative writing workshop for content creators, marketers, and business writers.