My Blog List

Tuesday, July 19, 2016

Promoting through Social Media

Social
Media Sites

Promoting
on Etsy

When I first started on Etsy 9 years ago, life was
completely different. Doing a Treasury
was a sure guarantee that your items were being seen by many others promoting
on Etsy. As with everything, times have
changed. Two years ago Etsy announced
that Treasury’s were no longer a good way to Promote your items, indicating
that with so many outside sources (Social Media sites) that the only way to promote your Shop and items
was through Social Media. These
sites, outside of Etsy, are Pinterest, Twitter,
Google+, Facebook, Wanelo – just to name a few. I have found that posting your items on Google+
is the best source for promoting outside of Etsy (I will explain why and the
whole process in a bit).

Before
you start any promotion on Social Media sites, you first need to make sure all
the titles of your items are listed by using “Key Words”.

For those of you not familiar with using Key Words, from experience I can tell
you that by changing my titles using the Key Words for a specific item has
greatly increased its views on many within my Shops.

SEO, Search Engine, is using best the possible words to describe your Shop
and your items, words that a Buyer would use when looking for a specific item. When retitling your item descriptions, think
like a shopper - what words would you use when looking for a specific item or
Shop? Keep these Keywords in mind when “Tagging” your item’s listings, helps
place your listing in the various “Browse” pages and “Categories” on Etsy, as
well as getting founKumihimo Beaded Bracelet Braided Bracelet Ruby Onyx Czech Glass d through Etsy's on-site search function. I will be glad to help you finding the exact “keywords”
and explain in more detail how to retitle a specific item.

Once this is done you are now
ready to start promoting your specific items on the various Social Media sites.
If you use Pinterest, consider making as many Boards as possible, so when
promoting your items or an item from another Shop, then can be easily found in
various topics. I have set up a specific Board for each Team I am on – posting my
Team’s items on these Boards, then repost them in other sections best
describing their item.

Google+, as I mentioned is one of the best Social Media site you
can promote items from your Shops, as well as those of your Teammates. To see what I am referring to, this is my
Google+ site - https://plus.google.com/u/0/+PamelaBaker1116. If you notice you have a home page, as well
as a profile page (which only shows items I have promoted) the home page shows
items that others you may be connected with have posted items. When you post an item you will see next to
the comments a small circle with a +1 in it.
Make sure you click that +1 – each time someone reclicks that +1 – it moves
your item higher up in the Google Search page.
As an example, I have taken one of Natasha’s items (MermaidsWhispers)
and posted on my Google+ home page (which shows up on my Profile page also) by
posting the URL of the item – right under the URL – *it is important to
#hashtag exactly the information in the URL – then #hashtag the Shop’s
name. Once posted I will click +1 and
leave a comment. Each person who goes in
clicks +1 on your item – it will move it up in a Google Search – hopefully to
p1!

Mason Jar Wedding Sand Ceremony Set

this
is item now posted on my Profile page and Home page – each person who goes in
and clicks +1 – helps move your item up to the first page of Google Search. By using the description of the item “Wedding
Sand Ceremony Jar Set” in Google Search – it now shows up on p.1 of Google
Search. You can do this as often as you
like for your items or a particular item you wish to Promote!!!

I will continue each week to
explain more of other Social Media sites, such as Wanelo, Twitter, my
Promotional Blog site, etc.

Please feel free to contact me
via convo if through this Blog to ask any questions you may have. Hope this helps.

Thank you for the explanation (and for using one my items for an example!). I rarely get any engagement on G+, but it seems I need to hashtag differently. I look forward to seeing your other social media post explanations!

I was sorry to see the Treasury feature cancelled. I used to get so many views from those! I should try posting my handmade items on Google+ as you describe!Currently my most successful social media site is Instagram :)

Duni - they didn't cancel the Treasury feature. In fact it is easier now with the "treasury box". Etsy just said they don't hold as much of relevance as they did a few years ago. Many do disagree, as we still are all doing Treasury's, but it is just as important to promote on Social Media sites as well!