Just like they have for every other company who's ever given themselves a brand makeover, we assume that the public will pause for a moment to marvel in the simple beauty of our new mark, begin slow-clapping as they conceptualize its deeper meaning and finally rise to a standing I-must-share-this-on-all-of-my-social-medias ovation.

But just in case we're wrong, here's an infographic to help everyone compose the perfect review.

Because everyone definitely loves a good new-logo critique.

Tell us what you really think

And share this infographic on your own website or blog. Just copies and pasties:

<a href="http://99designs.com/brand-launch/a-helpful-guide-to-critiquing-our-new-logo"><img src="https://99designs-start-attachments.imgix.net/alchemy-pictures/2016%2F03%2F09%2F01%2F31%2F38%2F21bbd6c7-dc2a-483a-81af-4fe309d8e7c2%2Flogo-critique-guide-png.png" alt="logo critique infographic" width="940px" border="0" /></a><p>Not only did 99designs create an <a href="http://99designs.com/brand-launch">epic new logo</a>, but they also designed this <a href="http://99designs.com/brand-launch/a-helpful-guide-to-critiquing-our-new-logo">bodacious infographic</a>.</p>