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Not sure where to look while walking through world-famous Times Square? Don’t worry – you’re not alone. With massive digital billboards whose bright lights make midnight look like mid-afternoon; star-studded Broadway and Off-Broadway shows (and reduced – price tickets to see them available from the TKTS Discount Booth); people peddling art and jewelry on the street; and, of course, the Naked Cowboy — who plays guitar in his tighty-whities — the expansive stretch of Midtown is a feast for all five senses.

Visitors can shop in flagship locations

of such stores as Toys “R” Us (which boasts an indoor Ferris wheel), take pictures with wax celebrities at Madame Tussauds, watch the ball drop on New Year’s Eve or grab a pre – or post – theater meal along Restaurant Row (West 46th Street, between Eighth and Ninth Avenues), where many eateries offer prix-fixe deals. And with Broadway closed to cars from West 42nd to West 47th Streets, Times Square is now more pedestrian-friendly than ever.