XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

Job Description for Marketing Manager

Marketing managers assess the demand for the products and services a company offers and help to identify potential customers. They develop pricing strategies and seek to maximize company profits and/or the company's share of the market. Often they monitor product development and trends that indicate the need for new products and services.

Tasks associated with the position include analysis of customer research, current market conditions and competitor information as well as creating, recommending and implementing marketing programs and campaigns for products and services of the organization. Marketing managers also collaborate with project managers to oversee the productivity of marketing plans and initiatives and assess and review marketing activity and results. If needed, they are also expected to recommend changes to marketing approaches based on performance. Marketing managers also routinely create marketing presentations and serve as a liaison with media and advertising departments. Often marketing managers are required to select, train and develop marketing sales staff, supervise their daily activities and conduct performance evaluations.

Typically the skills needed for a marketing manager include high-level presentation skills, an ability to analyze and solve problems, and excellent written and verbal communication. Additionally, marketing managers should be well organized, adaptable to various situations and creative. Marketing managers must be able to multitask and work well in a team environment.

Marketing manager positions usually have a requirement of a bachelor's degree or higher. Degrees in marketing and business administration are preferable and usually provide a background in management, finance, economics and statistics. Many marketing managers first complete an internship. Often employers seek candidates with several years of previous marketing experience for their management positions.

Marketing Manager Tasks

Maintain approved internal and external mailing lists.

Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.

Collaborate with product managers to implement new and modified programs and initiatives.

Assist in developing market research studies and analyze their findings.

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Marketing Manager Reviews

What is it like working as a Marketing Manager?

Marketing Manager in Florida:

"Love the Challenge."

Pros: I love this job because there is always a new puzzle to solve every week. I love challenges and figuring out new ways to do things, so this job is perfect in that sense. My team is solid and one of the highest functioning teams at the company because we all have the same goals. I also love the fact that I regularly speak with the CEO and answer only to the CEO of the company. It takes a lot of the bureaucracy out of it that you usually see in most companies.

Cons: If I could change one thing, it would be the corporate culture. There are people within the office that make it very unpleasant to work there because they are constantly trying to implement policies that limit communication or add extra layers to approvals. This makes things difficult for me because this person is not in my direct chain of command but she does have a lot of pull within the office, so I must respect her position. She is a good ally to have but she can be very stressful to deal with. The other thing I would change is how the CEO dishes out his negative feedback. When the mood strikes him, he will go after you like a terrier with a juicy bone. He usually regrets it and tries to work with you to improve the areas that you need help with, though.