I wish this was a cheery New Year’s greeting, but I’ll get straight to the bad news. As much as I love producing Pat’s Papers each day, the website is a money loser. We’ve been steadily building our audience, so I’ve been patiently subsidizing the staff and production costs. But the end of the cash is near. I really don’t want to shut the site down, but the traffic has to improve to generate enough ad revenue to make a dent in my costs.

So I’ve declared this “Pat’s Papers SOS” week. If you enjoy reading the site, we need your help.

He goes on to ask folks to tell five friends about the site and to sign up for his free morning email. Consider the message passed along — we’d hate to lose the valuable information he regularly provides (did you know, for instance, that $39.95 is the “magic number” for your new Metrocard so as not to waste pennies? Or that you can open a bottle of wine with a shoe, in a pinch?). These are the kinds of resources that must not die!