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Beautiful Legs by Post

Beautiful Legs by Post Use the Timmons opportunity/people/resources framework from B to evaluate this new venture. Would you invest in this venture? Why/why not? Yes, I would like to invest in this venture due the following reason The analysis from Market research indicates clearly that there is a customer segment who wants to buy through mail-order, so business opportunity exists. People like Dicken Addis, Director of Finance and Elizabeth Preis, Director of Marketing are worth enough to be invested. They have valuable experience in their respective fields and also business plan shows that they understood the product. Competitive advantage being the 1st one in mail-order Break-even analysis and cash flows are convincing

Risk factor associated is minimal from
What are the purposes of this business plan ? Does it fulfill theses purposes? What would Sahlman (How to Write a Great Business Plan) think of it? Sahlman might think that this business plan is straightforward with less padding effect. The plan elaborated on The People, The opportunity and Risk&Reward but failed to provide evidence on The Context by missing details like inflation, demographic trends, interest rates and drivers of venture’s success or failure. But outlined break-even issues and positive cash flows. Can you recommend any improvements to the business plan? The business plan didn’t emphasize on online business advantage, so I will recommend a few of the advantages being an ecommerc product. Pros:

“Just-in-tine” procurement system multiply inventory turns and reduced working capital Unlimited possibilities for automation of online business. You can automate your order and payment processes, inventory management, and customer support tasks. Cons:

Cost of IT infrastructure and security might become important when the business begins to grow....

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...1. Who are the protagonists of this case? For what are they trying to solve / what decision are they trying to make?
The protagonists of this case are Elizabeth Preis and Dickon Addis. Together they started a London-based mail-order business called BeautifulLegs by POST. They are trying to raise £110,000 within the next month in order to mail out 20,000 catalogs each in January and February. In order to solve this, Preis and Dickon must find investors to fund the next phase of growth for their company. They need to know what the response rate would be, what the average size per order would be, and what percent of initial customers would reorder. Would they be able to rise the financing that they needed in order to stay on track? How could they get more free publicity? (Page2 of case) Answering these questions could help determine if BeautifulLegs by POST could be a feasible business.
2. Use the People-Opportunity-Context framework to evaluate this opportunity.
People like Elizabeth Preis, Director of Marketing, and Dicken Addis, Director of Finance and Operations are worth being invested in. They both have experience
The opportunity involved in BeautifulLegs by POST is the advantage of finding a gap in the marketplace for mail order in Europe. After market research they found that the gap was specifically in the U.K. Starting their...

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XXXXXXXXXX
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Strayer University
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The Chief Operations Officer’s role focuses on the execution of day-to-day operations and oversight of all the departments; to include morale, welfare, and employee conduct in the company. In order for the company to successfully prepare for an Initial Public Offering we will need to revise the employee handbook, resolve some specific internal employee matters and implement a whistleblower policy.
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PharmaCare
Assignment 3
Tom SNEAD
Strayer University
LEG 500
Professor Bensten
November 19,2014
PharmaCare Ethical
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Leg 500
PharmaCare Company’s Study Analysis
Laquita Watson
Professor Frank Hatstat
Strayer University
1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCare violated any of the issues in question.
There is much ethical concern available which possibly relate to marketing and advertising intellectual property, and regulation of product safety. However, there are some common ethical concerns which must be included by any organization while framing these areas and with the focus of such concern organization can ensure an effective and legal ethical relationship.
Marketing and Advertising:
Direct to consumer (DTC) advertising included a number of commercial advertisements which advertise through radio or television and few use to publish in newspapers as well as in magazines as long as also published on internet too. All have the same goals to make aware the customers about any prescribed drug, it’s the sole purpose of any drug advertisement. However, FDA has made it compulsory for every Company. They have to list the side effects in every ad of which they are going to publish. This responsibility is where companies like DTC, need to collaborate with its clients and confirm before advertising any drug. This is so that the customers themselves will be guided to understand before using any drug. Moreover, FDA expects that...