What Is HTTPS And Why Is It Important

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Transcript

Hey there! I’m Emily Frickey and I’m here to keep you up to date on all things digital marketing. We know you’re busy running a business and practicing law so we’ll make this as short as possible.

Today’s topic is HTTP or Hypertext Transfer Protocol Secure. So what does that mean? Essentially this means a website is secure meaning all communications between your browser and the website are encrypted.

Google made HTTPS part of their ranking algorithm because they are moving toward a more secure web for users. The goal is to give users the information they want as quick as possible. Ensuring that users can browse the web safely has become a top priority for Google.

So it’s time to take notice and take action. While google says they have no intention of increasing the boost HTTPS sites get in rankings, they are ranking secure sites over those still using HTTP. According to a study done by Doctor Peter Myers at Moz, over 50 percent of first page search results are secured sites.

Your site needs to be secure and the sooner the better. We know digital can be technical and overwhelming, but is extremely important to make the switch. All you have to do is contact your web provider or webmaster and ask them to make the change. And as always if you have any questions please reach out to us here at Network Affiliates.