This Week in Digital

Laura Britten

Marketing Manager

June 12th 2015

This week in digital

Girl’s Dance Show Goes Viral

On Saturday Elissa Colón posted a video on her Facebook page of her six-year-old daughter, Johanna’s, dance show where she is seen dancing along to Aretha Franklin’s “Respect”. In just two days the video went viral due to her daughter’s obvious sass that she brings to the performance. Her mother’s post has already been shared over 1 million times, received nearly 400,000 likes and over 67,000 comments. You can watch the video yourself below.

Google’s Self Driving Cars To Sell Ads?

This week Audi’s Chief Executive Rupert Stadler has hit out at Google’a plans for self driving cars as he believes the search giant will sell buyer behaviour to advertisers to sell their adverts in this new technology. Speaking in Berlin on Tuesday, he said: ‘A car is one’s second living room today, that’s private. The only person who needs access to the data onboard is the customer … [and] Audi takes that seriously.’ The data collected from these cars could be used to sell the passengers of the car insurance deals, advertise nearby eateries or service stations.

Dinosaurs on the loose in Waterloo

If you’ve been in Waterloo station this week you may have met some rather different commuters – in the form of a handful of dinosaurs. Last week a crate appeared in the station with the warning “Danger!- Predatory Livestock – Trained Handlers Only” and it sat quietly waiting all weekend. However, after the weekend the crate was opened and a group four velociraptors greeted train travelers. The stunt was part of the PR for the release of the fourth Jurassic Park film released in the UK today.

Baby Yoga Controversy

A disturbing video that has surfaced on Facebook of a woman seemingly dunking a baby in a bucket of water and being spun round has caused storm on Facebook with children’s charities getting involved as Facebook refuses to remove the video as it does not break any of its rules. Others have defended the video as “baby yoga” however the NSPCC simply sees it as abuse. This has led to another internet censorship debate.

And Finally…

If you haven’t already heard about our success this week, then let me tell you – we’re a little excited about it! We won two awards at the Drum Search Awards this week for Best Use of Content and Best Use of PR. You can find more information on this in our previous post.