CARLSTADT, N.J., Feb. 11, 2010 – Pantone LLC, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced the PANTONE® Fashion Color Report Fall 2010. The report features the top 10 colors for women's fashion for fall 2010, along with designer sketches, quotes and headshots, and is available for free download on the Pantone Web site at www.pantone.com/fall2010. The release of the PANTONE Fashion Color Report coincides with the beginning of New York Fashion Week.

“Mindful of consumers’ need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Building on the color palette from spring, this season’s offerings include innovative takes on fundamental basics, as well as transporting, lively colors that conjure images of travel and adventure, whether real or aspirational.”

Fashion designers continue to exhibit a degree of caution for fall 2010, yet offer a palette of beauty and excitement with a blending of colors, some with similar undertones, in surprising and intriguing combinations. Inspired by the ongoing phenomenon of film animation, vivid colors are often juxtaposed in inventive ways, creating arresting and extraordinary color combinations.

Exotic Purple Orchid, a purple leaning to fuchsia, is an unexpected choice for fall, imbuing a bit of magic and vibrancy to the season. Elegant Chocolate Truffle, evocative of delicious treats, is a rich brown with piquant plum undertones, that pairs tastefully with Purple Orchid. Not your mother’s avocado green, Woodbine takes last season’s neutral greens to a whole new level, and when mixed with Purple Orchid and Chocolate Truffle, results in a stunning combination.

Lagoon, this season’s turquoise – Pantone’s 2010 color of the year – is guaranteed to add a tropical splash. A great color for fall and winter escapes, Lagoon is a popular hue, especially in accessories, pairing dynamically with all shades of red. Lipstick Red, a deeper, more dramatic sensual red, makes its imprint on fall, particularly in cosmetics.

Reminiscent of a radiant sunset on a brisk autumn evening, Golden Glow, an earthy, deepened shade of yellow, creates a retro look with Purple Orchid or Woodbine. A softer, more inviting orange with a hint of pink undertone, Living Coral is the perfect complement to Lagoon, whether heading for a tropical destination or just fantasizing about it. Crisp Endive, a revitalizing yellow-green, adds freshness to this season’s top ten, and will enliven any wardrobe. Add it to Lagoon, Chocolate Truffle and Purple Orchid for an invigorating fall look.

Oyster Gray, a classic neutral that grounds the palette, is a lighter take on the traditional fall gray, as designers heed consumers’ concern about the economy and deliver investment pieces that carry through to spring 2011. Rose Dust, a flattering beige, offers an ethereal, romantic, wispy option to span the seasons.

The colors featured in the PANTONE Fashion Color Report are culled from the PANTONE FASHION + HOME Color System, the most widely used and recognized color standards system in the world. Each season, Pantone surveys the designers of New York Fashion Week to collect feedback on prominent collection colors, color inspiration and color philosophy. This information is used to create the PANTONE Fashion Color Report, which serves as a reference tool throughout the year for fashion enthusiasts, reporters and retailers.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.