There is story telling. And then there is story telling. Compelling. Fresh. Surprising. Experiential.As a father of a 5 year old, I have come to appreciate the fine art of telling stories. Sometimes it’s hard to even get started. Where do I begin to tell a story? And then how do I gradually seduce someone to a story that I am making up as I go? And finally, how do I wrap it up without betraying their expectations?Not an easy task. Even more difficult when the audience has doubts about your skills or your creds. Imagine being a parent telling a story to a bunch of teenagers. Or even worse, imagine being a teacher. Or how about being a policeman.

Hopeless right?

But then story telling is an art and it can even make policemen look good if used right. Which is probably what happens with the Metropolitan Police of London.

Choose your own ending is a fine example of story telling. Interactive. Experiential. Fresh. Immediate. Contextually relevant. Powerful. I might change the ending of some of the endings, but I still dig the idea, especially when I think about the countless hours that I have spent convincing my clients to take smaller initiatives. Awesome.