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The phrase “Content is King” continues to be a major buzzword in our daily lives, but being able to measure marketing content and truly understand its bottom line effect is still a mystery for so many organizations. Content is only “King” when it’s the driving factor that turns leads into sales. To get to “King” status, you must couple your content with a marketing analytics platform because it will provide you with actionable insights into your customers and prospects making it much easier to create your next set of targeted marketing campaigns. But first, let’s define “marketing analytics”: