8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

We all know that Twitter helps drive revenue when it is used properly. Twitter works best when used with the principles of Deep Rich Data to deliver links to your website, blog, video or other social media posts. However, what if you could maximize Twitter itself; use those tools that exist within Twitter to drive more potential customers directly to your landing pages.

Let’s look at some ways Twitter can become a better site for your use. Ways that make Twitter a standalone asset to bring more traffic to your web site. Simple changes and additions to your Twitter site and the way you use Twitter can add new visitors to your website.

1) The first thing many Twitter users forget is the first thing a visitor sees, the front page. Deep Rich Data begins on your Twitter “landing page”, you have the opportunity to insert three image layers. The first is your profile image. This should be a good picture that represents you in the image you wish to portray. This may be dressed in a suit, it maybe t-shirt, but the key is creating the image you want to market yourself as. The second image is the header and should be your logo or a custom image that fits the rectangular square which represents what you are promoting. Try to integrate your phone number and address into this header image. This will save space for tip #2 below. The third image is the background. This is where you may get creative. You must play with the effects available, but this should contain examples of fun work images that represent what you are promoting or even a bio or awards.

2) The intro description and profile statement. Many simply say anything that comes to mind in this space which is a very big mistake. This is your bio the heart of Deep Rich Data and the one or two lines have to get the message across. Who you are you? What you represent? Why should the reader care? Here is the hard part; you must do this all in less than 50 words. This section should take time to develop; it is the most important Tweet you will ever write on Twitter. This is the statement any first time visitor sees, it is the statement repeat visitors see as they look for your newest Tweets. You should also update this “bio” often to represent any changes in offerings, awards or personal accomplishments. As mentioned above, avoid putting phone numbers and addresses in your bio to save valuable space for that bio, sales piece or attention grabber. Integrate the phone number and address into the header or background.

3) Make absolutely sure you have linked your website properly. There is a special section for linking your website, when you simply list your website in your bio, it takes up valuable space and is not a link to your website. When put into the profile as website link, it appears below your bio and is a link directly to your website. Remember, Deep Rich Data is all about real quality backlinks, and there is nothing more quality than your own social media sites.

4) Put perma-links in your website to your Twitter site. It is a very simple process to link your website back to your Twitter site with small buttons, called Favicons, at the top or bottom or even in the margins of your website pages. You will receive additional Twitter followers this way and having your social media sites connected from your website gives you site a more complete feel to visitors.

Always Follow Back

5) Follow back those who follow you. It is not good to have many more followers than you follow, this is behavior for celebrities not business people. If someone takes the time to follow you, it is proper Twitter etiquette to follow them back. If the follower is spam or an undesirable to you, un-follow them. If you want an active Twitter site, you need to show your followers the respect they deserve with a follow back.

6) Unfollow those that do not follow you back. If you follow a Twitter account and they don’t follow you back I suggest you unfollow them. It does you no good to have an account that does not follow you back since they do not get your tweets and it takes away possible followers that could fill that valuable space on your list. I recommend Twippi. It is a simple, free system that shows you who you follow who does not follow you back and lets you unfollow them. Twippi refers the accounts that do not follow back as Twips and I have to agree with their sentiment. If you followed someone in good faith, give them 10 or 15 days to follow you back. Them un-follow, but do not un-follow more than 200 in one day, Twitter frowns on this, but up to 200 per day is usually OK.

7) Attach your Pinterest account to your Twitter account. There is a place within the Pinterest profile where you can attach your Twitter account. By doing this, you can select “tweet this” when you pin a picture which has been optimized with Deep Rich Data and Pinterest will create an editable Tweet with the description and link for the picture you just pinned. If you have URL linked to the picture properly within Pinterest, the Tweet sends followers to Pinterest where the picture sends them to your website. The action also enhances the Deep Rich Data process and makes the picture more likely to show up in image searches

8) Resend important Tweets many times. When you have something important to link in a Tweet like an upcoming Webinar, it should be re-tweeted many times at different times of the day for a week. Also do not be afraid to ask for a re-tweet within your Tweet. Re-tweets get you coverage to all the re-tweeter’s followers. Note: keep a record of who has re-tweeted you and re-tweet something of theirs. If you have an important Tweet, contact them directly and see if you can exchange re-tweets again.

Bonus: Gain Relevant Twitter followers, and lots of them. It is important to gain as many relevant Twitter followers as you can. By relevant I mean followers with a common interest that will be likely to want to see what you have to offer. This is easier than you think; follow from other Twitter sites with similar profiles. You are not guaranteed followers using this method, but guaranteed followers are never the way to go. Do not buy followers; they are not going to do a thing for you. Remember tip 6, use Twippi to unfollow those that do not follow you back; those you follow that do not follow you back are useless to you. When you reach 2000 people followed by you, Twitter cuts you off unless you have 1800 or more followers, so it is important to unfollow those who do not follow you back.

Try some of these suggestions and see if you get some real improvement in the production of your Twitter site. Let us know how these tips work; we want to hear from you. Email me directly and I will respond to any and all questions about Twitter, Deep Rich Data or any social media questions you have. Tom@troblinreich.com

Top 10 Things to do after Hitting Publish on a New Blog; Content Marketing

By: Dr. Thomas R. Reich

Simply hitting publish is not the end of your work as a blog author. Today’s Content Marketing involves many steps to get noticed. With the newest standards set by Google Penguin 2, content marketing is all about link building.

SEO has evolved to the point that simply posting blogs on a timely basis is not enough, and picking just any link in a stream will hurt you rather than help you! Quality blog posts get noticed by search engines and quality back links go to quality well written blogs. Buying back links and joining random blog networks will no longer get results; in fact, these practices will hurt your total views.

A good blog in today’s on line community must give the reader real value, answer some real questions in your targeted industry. You must weave your brand into the blog but not in an overly selling’ way, give true value and honest questions and comments will be left, true back links will be generated.

Hitting that publish button begins the content marketing process, the truly time consuming part of any great blog is the time spent promoting it properly. The Publish button begins the process that content creation started, now prepare to create many more spins and entries to get your hard work noticed over the next few weeks and months.

Yes weeks and months, a well written information packed blog can still get significant hits months after being published. Let’s look at the top 10 ways to promote your blog in a process called content marketing:

1) Even before you publish make sure to optimize your post with Keywords: You should be familiar with target keyword search, and pick a keyword that relates completely to the topic the blog is related to. It is no longer advisable to use the ridiculous rules of the past few years, such as repeating the keyword or phrase so many times the blog becomes un-readable. However, a keyword or key phrase such as “content marketing” must be included in the Meta Title, Meta Data Description, H1, First Paragraph, and as anchor text (at least 4 times in the body of the blog including the last paragraph)

2) Use internal links and make at least 2 from your anchor text keyword or key phrase: What is an internal link? It is simply a hyperlink to another related blog within your own website, either a blog or page if that page contains quality information about the subject of the blog you are promoting. An example might be linking content marketing to an article about Deep Rich Data on this site. (Another advantage of this tip is if your blog is re-posted as a direct copy by another blogger, it is now linked from that location to your website!)

3) Very Important; share you post immediately to your entire social media and friends network: I use Sharebar WordPress plugin, which lets you share it to your entire reach of social media and blog sharing networks from one place right within your own blog. Remember to not only share your new master piece on LinkedIn but to every one of your groups on LinkedIn that the blog you are promoting relates to. Make sure to customize a personal message to each group and node in your network, make each group feel as if this blog was meant just for that particular group of insiders. Do not use an instant sharing service, it is easier and quicker, but the time spent on a personal line for each social media site and group is worth the effort.

4) Look for other blogs and articles covering the same topic as your unique blog and post teasers with a link back to your blog: This is where being an active member of forum communities pay off. First you can link your latest blog post to your signature on the forum and generate some clicks back to your blog. Post questions and comments on LinkedIn or Facebook group chat with links back to your blog, but make sure the blog you are linking is full of knowledge, remember the first rule of content marketing; A blog must give the reader real value, answer some real questions in a targeted industry or discipline.

5) Make sure to Syndicate your content: Many sites will re-publish your content if you give them permission and set up an RSS feed. SocialMediaToday is a great one and re-publishes many of my blogs, Business2Comunity is another that will automatically grab your newest blog from your RSS feed when you sign up and grant them permission. BuzzBlogger has a great list and lots of great instructions on how to proceed and find the right sites to syndicate your blog and advance your content marketing efforts.

6) Use Your Email list to market your blog several times: Your website should have a newsletter sign up on the home page, the landing pages and the blog page. As you build up an email list, make sure to announce each and every new blog. I suggest a thumbnail picture, hyper-linked to the blog, as well as using the rich snippets protocol and include the title, and a summary/teaser of the content an the alt link information. You want your followers to read the blog on your website; do not email the entire blog. You should also include a “CLICK HERE” to read button as well as links to your last two related blogs. Try to have some personal message to your followers included in the email, as well as an the email newsletter update section and have a sign up your friends entry form for good measure.

7) Make it a point to Bookmark your blog: This should be done as soon as you publish your blog, and can be done through the aforementioned Sharebar plugin for wordpress, or any number of programs or just go to each site manually. At a minimum create unique content marketing synopsis for each bookmarking site, pick one representative picture to represent the blog and post to Stumbleupon. Reddit, Digg, Scoop.it and take the time to completely fill out all available blanks in each bookmarking site, do it the right way and begin to see results right away.

8) Use pictures to promote through Pinterest and image search engines: Always use pictures that are Public Domain, find many of these by going to Flickr.com, search for what you are looking for as always, then click advanced search and check show only CREATIVE COMMONS. Use whatever you find eye catching to add punch to your blog. There is an even greater reason, make sure to URL link each picture to your blog, and share to Pinterest, then make sure the URL link directs whoever clicks on the pictures to you specific blog. Within Pinterest, SEO the caption of the picture to the keyword of the blog. Finally share the picture back to Flicker, re-pin to other users Pinterest sites as well as any other picture sharing service you find such as flicker and Facebook.

9) Use your content marketing efforts to create additional pieces of content: Spin the content for another blog site, make it similar but totally re-written. If the blog is newsworthy, cut it way down in size, keeping “just the facts” and turn it into a Press Release, free on line submission services such as PRWeb are a great place to start. Expand the blog into a full on article with larger pictures and formatted into a magazine style, submit it to article sharing sites and submit to on-line magazines covering subjects relating to the blog. If the blog proves extremely popular you may want to re-purpose into a much longer and more thorough white paper. Finally, consider turning the blog into an info-graphic.

10) Comment on other related blog posts and ask other bloggers to share your post: Part of Content Marketing is to share your knowledge with others looking for what you have to say. What better place than other blogs covering related topics, reach out to other bloggers and try to get them to post your blog on their site (with your back links in place) and agree to do the same in exchange.

This may seem a lot harder than going to Fiverr and buying 300 back links, however those days are gone dead and buried. The reality of 2013 is to get attention from the search engines you must use content marketing. Think about it, isn’t that the way we all want it? How many times have you searched for, let’s say, how to add a link to my blog and gotten “Hi, I have a Rolls Royce, buy my system and you will have all the back links in the world”.

The reality is that Google, Bing and Yahoo are trying to make the internet search process better for the knowledge seeker. Try a little research today; I think you will find it a bit more accurate, or at least a bit less spammy than last year.

Remember, agree or disagree, Content Marketing is now a reality, try some of these ideas and see if you don’t get a lot more traffic for your new blog. I don’t have a Rolls Royce, but I am giving value and real usable knowledge, that’s what it is really all about.