Hisense, the Chinese electronics manufacturer, exhibited their new VIDAA television technology in a prime, 120ft x 80ft CES location formerly occupied by Microsoft. MC2 designed and built the exhibit, featuring fabric-covered video monoliths integrating sixty-four screens.

Video images of the hip-hop dance crew Jabbawockeez showed members interacting with each other against a backdrop of Hisense VIDAA messaging.

A Jabbawockeez live stage performance featured interaction with an animated backdrop. More than eight thousand audience members viewed the show over five days. Fan footage posted on YouTube generated 543,000 views during the show.