A font choice says as much as the words it conveys

Fonts are expressive. They have a direct impact on the tone of your content. It is a design choice that’s often overlooked by non-designers.

A small choice that makes a big difference

Fonts express emotions and set the tone for the feeling of the words. Whether it’s assertive, playful, serious, or informative. It all depends on the emotion you want to get across to your reader. How will people feel when they read your content? Your font choice affects that.

Understanding the context

A crucial part of the font selection process is analyzing the context. A design piece for a healthcare client would benefit from a clean and trustworthy font. Posters for a music festival, for example, would utilize illustrative and bold fonts. The context includes the message itself, the colour palate, the size of the piece, the delivery method, and the industry that the client is in.

ABOUT SERIF FONTS

Serif fonts are easier to read on paper thanks to the serifs on each letter. These lines help the reader connect the letters when they read each word, making the content easier to read. This is why most books are printed with a serif font.

ABOUT SANS-SERIF FONTS

Sans-serif fonts display better on digital screens. This is due to the fact that serifs don’t always display properly on certain screen resolutions. The smaller details can become pixelated, whereas sans-serif fonts are tight and crisp with less potential for details to be distorted.

ABOUT WEB SAFE FONTS

Unfortunately, not every font is compatible online. The ones that we use are called Web Safe, which means that no matter what, they will be displayed properly on a page. Web Safe fonts have been optimized to display properly on any screen.

The extra time designers take to find the right font means the content on your site, ads, videos, and everything with words gets properly communicated.

NEED A HAND? WE’RE EXPERTS AT SELECTING THE PERFECT FONT. GIVE US A CALL.

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