Institutional Buying in Retail?

Shares of Macys have taken direction from a shift in institutional sentiment to buying from selling beginning with the positive spike at 1. The institutional chart of Macys tacked on two additional spikes (2 and 3) revealing a more consistent trend of buying over the past four months.

Conversely, Bed, Bath and Beyond is suffering from a distribution trend as institutional sellers continue to weigh on its shares. The negative trajectory of the LSI lines indicate that the selling trend may not be over.