Pepsi Perfect / Back to the Future

Created a TV spot for the fictional "Pepsi Perfect" product seen in the classic film Back to the Future: Part II. We worked with Pepsi to release a limited run of Pepsi Perfect on the date that Marty McFly travels to in the future: October 21, 2015 at 4:29pm. The Limited Edition bottles sold out in under 1 minute, the video was viewed over 1.8MM times and the campaign earned a staggering 3B+ media impressions.