As its agency of record, Blue Heron will serve as the day-to-day point of contact for all media inquiries related to NRA Outdoors while implementing a host of marketing communications and public relations efforts to educate media and consumers about the invaluable services offered by the company.

“As a fixture in this industry for more than 25 years, Blue Heron’s reputation precedes it,” said Greg Ray, President of NRA Outdoors. “Blue Heron is staffed by talented, experienced professionals who have tremendous passion for the outdoors, giving them the kind of credibility we need to really engage our audience.”

Headquartered in Tulsa, Okla., NRA Outdoors provides outdoor enthusiasts access to hundreds of the finest hunting and fishing destinations around the globe. The primary service provided to NRA members is the Approved Destinations program that ensures each destination has been vetted for quality and professionalism and adheres to the program’s perpetual stringent inspection requirements.

In addition to being best equipped for a successful outdoor adventure with the finest outfitters in the world, hunters and anglers who utilize the services of NRA Outdoors will be helping to defend Second Amendment rights as a portion of each trip cost goes directly to the NRA.

“The investment of time and capital required to hunt and fish in the world’s finest sporting destinations leave little margin for error when it comes to logistics or outfitter selection,” said Gary Giudice, Blue Heron’s president and founder. “NRA Outfitters allows hunters and anglers to focus their attention on hunting and fishing instead of pre-trip minutiae.”

For more information about NRA Outdoors and the hunting, fishing and outdoor adventure trips offered by its worldwide network of outfitters, go online to NRAOutdoors.com.