PR Director Resume Sample

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Janet Smith 5000 Sunny Brook Road | San Francisco, CA | (334) 242-5252 | [email protected] JOB OBJECTIVE Experienced Public Relations and Marketing Professional with over 28 years of experience in the Entertainment Industry seeking division level management position in the San Francisco Area

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PROFESSIONAL Excitement Productions Inc., San Francisco, CA EXPERIENCE PR Director, 2000 – Present  Managed marketing, sales, sponsorship and public relations for the company’s entertainment and arts programs, including coordination at all professional sporting events, corporate events, and festivals across the world  Led marketing and PR efforts after the Company won the "Best Presentation Award" at The International Fashion Show in New York City – leading to a dramatic increase in advanced bookings

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Senior Life Ltd., San Francisco, CA Marketing and PR Director, 1995 – 2000  Developed a comprehensive marketing and branding strategy for a national Senior Health and Living Provider from the ground up, responsible for over $1.5 million in annual marketing spend  Responsible for overseeing development of all branded marketing and sales collateral, including a new website design, forms, folder design, signage, ads, client presentations, press releases, and client correspondence  Designed and successfully executed marketing programs for a new Residential Senior Life Development Project – resulting in a 25% increase in deposits and a pipeline of highly qualified buyers prior to launch

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Marketing Solutions Inc., San Diego, CA Founder and President, 1985 – 1995  Founded a successful Marketing Services Firm that provided public relations, marketing, advertising, and event management services to various clients within the entertainment industry  Managed high visibility Fundraising Gala for the Christopher Reeves Foundation, resulting in a 50% increase in attendance and 30% increase in net proceeds  Developed new marketing strategy for a video game start up, which included a new branding strategy, website design, direct marketing strategy, and advertising spend analysis – resulting in a double digit increase in direct sales from targeted marketing campaigns

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