Did you know

Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain, Louis Theroux, Dave Gorman, Brian Blessed, Rob Brydon and David Hasslehoff.

Research library - Industry overview

Pages

On behalf of the Content and Native Working Group, the IAB commissioned an in-depth study to understand consumer knowledge, attitudes and tolerance to content and native advertising. The purpose of the study was to inform the development of IAB guidelines, which the IAB wanted to be based on real...