Today’s Hump Day Quote Day theme is Design. You can check out the last theme, Ideas, here. The next quote theme will be Ego.

While all of the quotes below probably fit any kind of design I chose quotes that transmit the idea and my core belief behind Production Design:

Production Design is not only about having the perfect relationship to the story but also the ability to lift up the story to a place no one knew it could go. If a film is well designed it allows for depth of character and depth of story which in turn creates depth of experience for the intelligent viewer.

Good design is obvious. Great design is transparent.

— Joe Sparano

Visual design is often the polar opposite of engineering: trading hard edges for subjective decisions based on gut feelings and personal experiences. It’s messy, unpredictable, and notoriously hard to measure. The apparently erratic behavior of artists drives engineers bananas. Their decisions seem arbitrary and risk everything with no guaranteed benefit.

— Scott Stevenson

Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.

— Valerie Pettis

People ignore design that ignores people.

— Frank Chimero

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

2 responses to “HUMP DAY QUOTE DAY: Design”

I’d call it a tie between the Paola Antonelli and Tate Linden quotes. Good production design rings true all the way through — and the perfect example is your photo of “Blade Runner,” to my mind one of the best production designs ever for a film. That movie created a non-digital world (and a vision of the future) so convincingly real that it still makes me sweat every time I watch it.

Another one of my favorites is “Chinatown,” which also has a wonderful production design. And for a sleeper pick, how about “The French Connection,” as gritty and bruising an urban crime drama as you’ll ever see, where the characters and their milieu are almost inseparable. No digital magic, just smart aesthetic and artistic choices.