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Tropicana

Coca-Cola has never shied away from trying new variations of its classic beverage. The company also is known for adding flavorful twists like lime and lemon to its drinks. But last week, both Coke and archrival Pepsi revealed that a more disturbing addition had made its way into their drinks: fungicide.

PepsiCo will announce its second-quarter numbers on Tuesday, and analysts expect earnings per share of $1.07 to $1.10, up from $1.02 a year earlier. If they're right, it will mark a continuation of the company's stable period of success. But PepsiCo's management is thinking bigger.

PepsiCo is starting to make rebranding missteps a habit. This time it's Gatorade. Despite the simple "G" on the bottles, there are now so many brands and flavors of the sports drink that consumers need a users guide to figure out which one to buy.

Although the OJ industry has said the January cold wave didn't do as much harm as everyone feared, Tropicana is shrinking some OJ packages and raising prices on others. What are the odds it'll reverse those moves when the next crop comes at typical levels?