Better experiences start with respecting consumer privacy.

To deliver better customer experiences, you need more personal data — but using that data means you need to understand and respect consumers’ privacy. With Adobe Experience Platform Privacy Service, you get the privacy capabilities you need to use personal data while respecting consumers’ privacy.

Support future regulations.
Trust a powerful, extensible architecture built to keep up with future privacy regulations.

Experience Platform Privacy Service Features

A single entry point to manage privacy.

Experience Platform Privacy Service lets you monitor and respond to your customers’ data access and delete requests under relevant privacy regulations, including CCPA and GDPR. You can personalize the way your Adobe tags fire depending on your individual privacy position and policy.

Use the Privacy Service API to automate one or multiple requests for any of your customers who wish to access or delete their personal data that’s collected on your behalf.

Execute data access and delete requests and obtain job detail information and metrics using a visual UI designed for one-off requests without requiring implementation.

Identify and label data types that should be referenced in a data access or delete request so that the right data can be submitted to Adobe Experience Cloud for processing.

Deploy our privacy ID retrieval tag on form pages where individuals submit data access or delete requests to capture user IDs and include them in your Privacy Service API call for processing.

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.

Personalized experiences for all.

Few brands have a data set with enough breadth, depth, and perspective to accurately connect billions of devices to their respective customers. With Identity Service Co-op Graph, you can make this a reality. We work with the largest global brands to bring this intelligence to Adobe Experience Cloud so that you can interact more personally with your customers.