Who is Sakura TV and what we do

Our services

We broadcast Japan-related contents throughout New Zealand and Australia, showcasing Japanese tourism, culture, food, history, nature, art and regular travel programs, all in English or with English subtitles.

Other services we specialise in:

Event management

Advertising consultancy

Company PR

Film production

Multi TV channel service

Channel one is NHK World English channel live from Tokyo in HD quality since 2014

Channel two is Sakura TV showcasing Japanese tourism in general since 2015

Channel three is planned for 24 hours of news from Japan in Japanese language

More channels are planned in 2019 and 2020

Sakura TV is free to watch anywhere and anytime

Sakura TV uses modern technology to deliver our streaming services throughout New Zealand and Australia.
Viewers can access our service anywhere and anytime: on the bus, at the café, in the office and in their homes in steady streaming HD quality viewing environment.

Who are our viewers?

People of New Zealand and Australia who are interested in overseas travel (over 30 million people)

These two countries’ populations are made up of immigrants who are young and interested in Asia

Over 10 million people from Oceania go overseas – that is 1 in every 3 people

With the advancement of internet technology, our viewers are those from early teens to over 60 years of age who use smartphones, tablets and PCs to obtain information daily

People who are interested in overseas travel, especially in Japanese tourism, food, culture, history, nature and language as well as those interested in Japanese Anime or are studying Asian subjects at university

People who work at Japan-related companies in both New Zealand and Australia

Company staff who export and import to and from Japan

Over 500 Japanese restaurant owners and their guests

Visitors to hotel and motel accommodation with in-room entertainment with Sakura TV channels

Our target is to achieve one million tourists to Japan by 2020 – an increase from just over 500,000 in 2017

Why will the number of viewers increase?

Travelling overseas is now very common.
People are searching where to go on their next holiday, especially countries other than traditional destinations like Europe.
There will be big events happening in Japan, attracting people from both countries interested in:

2019 Rugby World Cup in Japan

2020 Tokyo Olympic and Paralympics

2021 World Masters Games KANSAI

Those 3 major world-class events will certainly increase the number of people from both countries who have interest in Japan.
New Zealand, Australia and Japan share democracy and freedom.
New Zealand, Australia and Japan are all CPTPP members (alongside 8 other countries), and share the concept of free trade.
A steady relationship in policy and economy ensures a long-term plan.
There are numerous ‘sister city’ agreements between Japan and both countries

Australia has 108 sister cities in Japan

New Zealand has 41 sister cities in Japan

Australians are the number one nation for spending during their visit to Japan.
(Category of Transport + accommodation + meals, stat supplied by JNTO 2016)
Australia and New Zealand have a culture of a long summer holiday, of family travel and of visiting remote areas rather than staying in major big cities.
People from both counties like to travel and visit where they can experience attending to.
People are very used to overseas travel, as both countries are made up of immigrants.
There is a climate difference – Australia and New Zealand have summer during Japan’s winter.