Conan O’Brien’s Agent Insists ‘Conan’ Is a Ratings Hit

Miami Beach – Whether Conan O’Brien’s Conan on TBS is a hit or just doing so-so in the ratings depends on how you look at the numbers, and which numbers you look at.

The numbers O'Brien’s agent Rick Rosen of William Morris Endeavor is looking at include not only nightly ratings but also a week’s worth of cumulative DVR viewing -- as well as the media age of who is watching. By that standard, Rosen said in a session at NATPE on Tuesday, his client is a hit, the network is thrilled and Conan himself is delighted.

While Conan is tracking below Jay Leno’s Tonight Show on NBC and David Letterman on CBS in total viewers, and much of the time in the coveted 18 to 49 demo, Rosen insisted that the traditional way of reading the tea leaves is no longer relevant. Read More....