Creating a Goal in Google Analytics

Creating Goals in Analytics

Welcome to CallTrackingMetrics Training Video, in this workshop we’re going to be covering the how to create a goal in Google Analytics.

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When creating a goal, the goal type should be Event.

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Here’s a recap of the components that make up an event in Google Analytics.

Category

Action

Label

And Value

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Here’s an example of what a call event in Analytics could look like.

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To create a goal in Analytics, navigate to the Admin tab,

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Next, you’ll want to select the account, property, and view you’d like to create the goal in.

We recommend selecting a view that isn’t filtered or the “all website data” view.

From the goal setup, you may see the option for goal templates, however we’re going to create a custom goal.

The next step will be to name your goal. We recommend naming it something easily identifiable like: ”CTM Calls”, or “Google AdWords Calls”.

Set the goal type to be an Event and select continue.

Now we need to configure the goal. In this example, we’re going to create a goal for Calls to our “Google AdWords” tracking source where the Category is “Calls”.

Keep in mind that there are several ways to customize the category of the event, so be sure to double check how your events are reporting.

The Label gives you the option to further, fine-tune your goal to only complete for first-time callers. If you’re including a label, it will need to be set to regular expression.

By default, CTM sends an event into Analytics for every inbound call, text, or form— even if the call wasn’t answered, or was a miss-dail.

Including a value with a minimum amount of talk time of something like 120 seconds, is a great way to further qualify you calls, and will help prevent hangups and voicemails from counting as conversions.

Lastly, You have the option to assign a value to the goal completions. Hit save and you’re successfully created a goal in Analytics.