Ad of the Day: Firestone Gets Impulsively Romantic With an Adorable Tale of Young Love

You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous spot about the thrill of young love—and the unforeseen obstacles that might get in its way.

The spot, set to debut Friday night on CMT's Crossroads, was directed by Lance Acord of Park Pictures (who also, of course, directed Volkswagen's "The Force" and Nike's "Jogger," among many other ad hits)—and he lets the mystery build nicely by cutting between scenes of two couples, whose relationship at first is murky. The ad also makes great use of the genius songwriter Daniel Johnston, whose track "True Love Will Find You in the End" gives the commercial just the right off-kilter tone—a perfect accompaniment to the young couple and their impulsive, romantic decision.

The brand's "Drive a Firestone" campaign, which launched in 2012, aims to capture the role that well-maintained cars have in people's lives. This ad, in particular, highlights the durability and dependability of Firestone tires.

The brand will run the full 90-second spot—no cutdowns—throughout its TV flight. It will also air on The Voice on April 14, on Nashville on April 30, on AMC Presents: An All-Star Tribute to the Troops on May 20 and on the CMT Music Awards on June 7.

You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous spot about the thrill of young love—and the unforeseen obstacles that might get in its way.

The spot, set to debut Friday night on CMT's Crossroads, was directed by Lance Acord of Park Pictures (who also, of course, directed Volkswagen's "The Force" and Nike's "Jogger," among many other ad hits)—and he lets the mystery build nicely by cutting between scenes of two couples, whose relationship at first is murky. The ad also makes great use of the genius songwriter Daniel Johnston, whose track "True Love Will Find You in the End" gives the commercial just the right off-kilter tone—a perfect accompaniment to the young couple and their impulsive, romantic decision.

The brand's "Drive a Firestone" campaign, which launched in 2012, aims to capture the role that well-maintained cars have in people's lives. This ad, in particular, highlights the durability and dependability of Firestone tires.

The brand will run the full 90-second spot—no cutdowns—throughout its TV flight. It will also air on The Voice on April 14, on Nashville on April 30, on AMC Presents: An All-Star Tribute to the Troops on May 20 and on the CMT Music Awards on June 7.