Philips India signs on Alia Bhatt as Brand Ambassador for its Beauty Range

Philips India, the leading
lifestyle brand for male and female grooming gadgets today introduced Alia
Bhatt— one of the
most stylish and promising stars in the country-as the brand ambassador for its Beauty business, which offers a wide
range of hair appliances and a variety of depilation devices. As the brand
ambassador, Alia Bhatt will help take the style revolution that Philips India
has started among the new age Indian women to the next level. She will also
play a pivotal role in the brand and product communication across media
platforms.

Taking this association forward, Alia Bhatt will start
by endorsing Philips Kerashine range, the only range of hair appliances in
India to offer the goodness of Keratin in electrical styling gadgets. The
latest product to be launched by Alia today is the Kerashine ‘AirStraightener’
that is designed to give naturally straight and smooth hair. Easy to use on a
regular basis, it is perfect for the modern woman who is crunched for time, yet
wants to look well styled and feel confident every day. It allows you to dry
and straighten your hair at the same time, making it a revolutionary gadget
that will transform the way women style their hair. The Kerashine AirStraightener
is priced at INR 2395/- and is available across traditional and modern retail outlets
as well as on leading e-retail platforms.

Following this announcement, Philips India will
also run an extensive 360 degree marketing campaign with Alia Bhatt to
introduce this hairstyling gadget. The campaign will start with an interesting
TVC featuring Alia that is scheduled to go on air in mid- August.

Talking about Philips Beauty business, Mr. ADA Ratnam, President, Consumer Lifestyle,
Philips India, said, “Philips Beauty business is all about fulfilling the
needs of our evolved customer by bringing to the floor products that are
exactly suited to her personality and that help her express her individuality.
We believe in fulfilling the aspirations of the evolving new age woman, who is
confident, smart, wants to make a statement and loves to style herself daily.”

Commenting on the introduction of Alia Bhatt as
the brand ambassador, Anurita Chopra,
Director Marketing, Personal Care, Philips India, said, “We are very happy to introduce Alia Bhatt as the brand ambassador
for our Beauty business. Alia Bhatt is the perfect representation of everything
that Philips Beauty category stands for! She’s young, confident, stylish and
yet simple and very real. Who better than her to endorse the beauty product
range that is designed to give power and style to today’s woman?”Talking about her association with Philips, Alia Bhatt, Bollywood actor and Philips
India’s ‘Beauty’ category brand ambassador, said, "I believe women
deserve to look and feel great every day and have the freedom to experiment
with their looks. It is about knowing who you are and expressing yourself
through your personal style. Philips’ Beauty range is making that possible and
I’m very happy to be associated with a brand that believes in the same style
fundamentals as I do. Philips’ range of styling gadgets for women are the
perfect tools to make you looking amazing and feel confident every day.”

India as a country has
seen a significant shift in women’s styling preferences. Increasingly, the focus has shifted towards
casual styling and DIY (Do It Yourself) styling that keeps the look ‘natural
and real’. Another interesting trend
observed by Philips India is the openness of women towards styling themselves
every day, instead of restricting it to just special occasions. With this
background, Philips India has focused on introducing gadgets that are
intelligent, simple to use, and safe for the hair. The
most recent introduction by Philips India was the Kerashine range of products
that bring the goodness of Keratin to electrical hairstyling products for the
first time. The new AirStraightener launched today will also include a
Kerashine variant, as well as a basic variant called the Essential AirStraightener
priced at INR1695/-.

About Philips Kerashine AirStraightener:

§Beautifully styled hair with innovative paddle straightening brush

oPaddle straightening brush for naturally straight looks

oTwo flexible heat and speed settings for more control

oGentle, yet effective styling power

§Easy to use

o2 years of worldwide guarantee

o1.8 m cord for maximum flexibility

o800W Airstyler creates the optimum level of airflow for a gentle drying
power