6 New Products That Totally Transform on Contact

Today's beauty products need to do more than just work. They need to look good, feel good, be affordable, and have a certain "wow" factor that keep you coming back for more. One of our favorite ways that brands have mastered this lofty feat is through formulas that transform upon use. Beauty products that totally change texture are hotter than ever right now and have us oohing and aahing as we apply. Think: balms that become oil, gels that become foam—you name it! Here are some of the newest transformers to hit the market.