Two things happened this morning that has me thinking about perceptions. One, I talked with a theatre company who has their audiences scattered across several shows per play, and I mentioned to them the perception of less than full houses on the existing audiences may not be advantageous. When people see the empty seats, they…

Happy Friday to you! We made it through the week! I wanted to post a quick thought before we go out and experience some awesome arts activities this weekend. Yesterday I saw an ad with a cat that was hilarious. If it had been about fly fishing, I might not have paid much attention, but…

I am working on several evaluations for various arts organizations around the country, and what I am finding out is that some of us know our basic demographics of our audiences, but most of us do not know about the psychographics. psy·cho·graph·ics ˌsīkōˈɡrafiks/ noun noun: psychographics the study and classification of people according to their attitudes,…

It’s been a while since I have read an article about entry points. I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at…

I was thinking about subscriptions today. Many of us have used the same subscription platform for decades. There has been an attempt to upgrade subscriptions, but I also wanted to throw in my two cents for adding loyalty programs that use free tickets or other freebies as a reward system. Subscriptions give certain benefits, but…

Last thought before the weekend – sharing is still the ultimate way to spread the word on social media. I have been seeing likes, favorites, and a few comments, but sharing an event is still the best way to bulk up your organic outreach. Here’s the challenge, for some reason, people are not sharing these…

I am going to show my age a little here, but I have been in the marketing arena for over 20 years now. I enjoy spreading the word, and adding the audience development relationship building into the mix to help sell out arts events. I have been staff at organizations as well as a consultant.…