Cultivating an Online Profile

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Transcript of Cultivating an Online Profile

Cultivating an Online Profile...for professional lifeOutlineStarting out:Social media:Content creation & social curation Working & networking onlineFinal thoughts...the tools available (to make and share)Starting out: Why, how, and what;Social media: tools availableSocial creation & content curationWorking & networking online'Why' before 'how' and 'what'.Why should you care about your online presence?VisibilityStrategyWhy be visible? Purpose, goals, and intentions can/should direct what course you take online"Presence" ≠ participationWhy you need to be online.Lee Skallerup Bessette, Academic Coaching and Writinghttp://www.academiccoachingandwriting.org/academic-coaching/cc-blog/iii-getting-motivated-why-bother-with-an-online-presence/ConnectionBoth on and offline connections are facilitated; networking is critical, both professional and personal.@nickwan: "networking is really important and Twitter/blogging makes creating and maintaining networks a lot easier."Even without social profiles, there's still material about you that's coming up in online search results.DisseminationParticipationShare your work in ways you could not do otherwise; have a "voice"; enrich your ideas through discussion with others.New connections lead to new possibilities.Monica Feliu-Mojer(@moefeliu, Twitter): Use "social media for branding and to expand professional opportunities."How do you begin?What to do first?Notes on accessibilitySelf-presentation & professionalismFurther resourcesHow do you want to look to a prospective employer or colleague?Have you Googled yourself lately?What kinds of results come up when you search your own name? Employers are regularly searching online to check out prospective employees, and it's a good idea to know what they're seeing.IdentificationSelf-presentation & performanceAudiencehow do people know it's you?You need some consistency if you want to be recognizable (in a search).E.g. use the same photo across platforms so that if someone has the same name as you, you'll be easily identified; use distinctive key words in your self-description if possible.EXAMPLE tool for this: Gravatar - Globally Recognized Avatars http://en.gravatar.com/who to be online?to whom are you speaking?on online presence & identityNatalie Tindall (@dr_tindall): "Social media is a highlight reel of one's life. To be 100% transparent online would lead to the implosion of a lot of halos."...Professional or personal?@AmandaMichelle: "Balancing actual personality [with] professionalism on a platform where it's easy for [people] to ignore context."@mosaicofminds: "How to balance personality (and issue advocacy, if applicable) with professionalism."@heatheretran: I often worry about being too political or opinionated on my professional Twitter."@bookmobility: "Importance of changing writing styles for context"If you start a blog, for example,who do you imagine as your readers, and why? This will affect what you say and how you say it.http://lifehacker.com/5531465/establish-and-maintain-your-online-identityEstablish & maintain your online identity (Jason Fitzpatrick, Lifehacker)Digital identit(y/ies), presentation & notes (Andy Coverdale, PhD Blog)http://phdblog.net/digital-identityies-presentation-and-notes/What if your CV is not enough? Part 2 (The Thesis Whisperer)http://thesiswhisperer.com/2011/06/21/what-if-your-cv-is-not-enough-part-two/To be or not to be online (Lee Skallerup Bessette, Inside Higher Ed)https://www.insidehighered.com/blogs/college-ready-writing/be-or-not-be-onlineSetting the Stage: What is an Academic Persona? (Lee Skallerup Bessette, Academic Coaching & Writing)http://www.academiccoachingandwriting.org/academic-coaching/cc-blog/i-setting-the-stage-what-is-an-academic-persona/Social profileWhat media...Tools & resourcesonline presence and profilefor what purposes?While lots of different sites will enable/require you to set up a personal "profile" page, we can also speak about a general "profile" that you develop online, which includes all these different elements.Create an archive of your papers/writing, an updatable C.V., etc.Personal websitePlatform-specific profiles (e.g. LinkedIn, Facebook, Google Scholar)Other "landing pages"...http://lifehacker.com/5534456/five-best-personal-landing-pagesFive best personal landing pages (Jason Fitzpatrick, Lifehacker)Tools & resourceshttp://www.academiccoachingandwriting.org/academic-coaching/cc-blog/iv-making-choices-what-does-it-take-to-set-up-a-website-or-blog/https://labandfield.wordpress.com/2013/06/19/personal-academic-websites-for-faculty-grad-students-the-why-what-and-how/http://onlyamodel.com/2011/how-to-build-a-great-academic-website/http://townsendcenter.berkeley.edu/blog/personal-academic-webpages-how-tos-and-tips-better-sitefor making academic websitesMaking Choices: What Does It Take to Set Up a Website or Blog?Personal academic websites for faculty & grad students: the why, what, and howHow To Build A Great Academic WebsitePersonal Academic Webpages: How-To's and Tips for a Better SiteLee Skallerup Bessette, Academic Coaching & WritingRochelle Terman, Townsend Center for the HumanitiesAlex Bond, The Lab and FieldJ. Ben Deaton, Only A ModelTools:http://wiki.ubc.ca/Library:Building_Your_Academic_Profilehttps://chroniclevitae.com/news/854-how-to-maintain-your-digital-identity-as-an-academichttp://home.passle.net/blogging/6-tools-for-academics-build-successful-online-presence/Building Your Academic ProfileUBC WikiHow to Maintain Your Digital Identity As An AcademicKelli Marshall, Chronicle Vitae6 of the best tools for academics to build a successful online presenceHarriet Czernobay, Passlebenefits and drawbacks of online spaces and toolsNot an add-on point; there are fundamental assumptions being made about online "life", and we need to take into account who is potentially being excluded because of this.Depending on the issue involved, social media and other CMC can be either helpful or a barrier to developing professional relationships. For example, someone who is housebound by a chronic illness may find it helpful to be able to network through online communication.Resources—online accessibility:http://webaim.org/articles/WebAim—Articles:Social media: accessibility issues & solutionshttp://www.digitalgov.gov/2014/06/30/social-media-accessibility-issues-and-solutions/Web-based and mobile technologies that enable social interaction and exchange; emphasis on user-generated "content" and sharing/commenting, participation.What are social media?Why use them?Why not use them?Examples of tools & platformsmaking and sharing stuff onlineMelonie Fullick, May 30, 2015.@qui_ouiWhat are these for?presentationsUploading, making and sharingTools and networks that are designed to help you create and share content such as writing, images, video and sound. They do not (all) have specifically academic purposes, however, they are tools we can use to collaborate and share.timelines & mapsCreating and sharingimages, videos, & soundProducing, editing & postingResearchWritingCollaboratingNetworking & connectingGoogle search results ("Google juice"); results can relate to someone else with the same name as youtone, consistency, authenticityResourceshttp://www.bulldogreporter.com/dailydog/article/pr-biz-update/tue-4-job-search-pr-35-of-employers-are-less-likely-to-interview-appl35% of employers are less likely to interview applicants who they can't find online.Bulldog ReporterSome sites (like about.me) are designed to provide a central place where you can link multiple online profiles.created by Matthew Hawdon for The Noun ProjectMake new connections; engage with people outside your field; makes professional networking easierFind & share information & research materialsSupport & feedback from a network of peers & colleagues all over the world.Keep up with news relating to the field or profession where you want to build a career.Resources on academic use of social mediaPrivacy & surveillance issuesOverload from too much involvementIssues with research ethicsRisk & abuse onlineLack of accessibility to the online discussionSocial networkingMicro-bloggingBloggingChat clientsContent/media sharing Social tools designed for researcherscreated by Duke Innovation Co-LabSocial media’s politics of circulation have profound implications for how academic knowledge is discovered and producedDavid Beer, LSE Impact Bloghttp://blogs.lse.ac.uk/impactofsocialsciences/2013/07/29/academic-knowledge-and-the-politics-of-circulation/http://blogs.lse.ac.uk/impactofsocialsciences/2011/06/27/social-media-is-inherently-a-system-of-peer-evaluation-and-is-changing-the-way-scholars-disseminate-their-research-raising-questions-about-the-way-we-evaluate-academic-authority/Social media is inherently a system of peer evaluation and is changing the way scholars disseminate their research...Alfred Hermida, LSE Impact Bloghttp://onlinelibrary.wiley.com/doi/10.1111/bjet.12150/abstractSocial scholarship: Reconsidering scholarly practices in the age of social mediaChristine Greenhow & Benjamin Gleason, British Journal of Educational TechnologyA tale of two doctoral students: social media tools and hybridised identities.Liz Bennett & Sue Folley, Research in Learning Technologyhttp://www.researchinlearningtechnology.net/index.php/rlt/article/view/23791created by TukTuk Design from the Noun Project...who's watching?interaction takes time and energytrolls, plagiarism, appropriation, academic freedom...Created by Creative Stall from the Noun Projectcreated by Juan Pablo Bravo, from the Noun Projectcreated by Julynn B., from the Noun ProjectToolsResourcescreated by Calvin Goodman, from the Noun Projecthttps://www.guerrillamail.com/http://justdelete.me/A DIY Guide to Feminist Cybersecurityhttps://tech.safehubcollective.org/cybersecurity/Just Delete MeGuerilla MailI was taught to dox by a masterhttp://www.dailydot.com/politics/dox-doxing-protection-how-to/Creates a fake email address that you can use to sign up for online services (e.g.)Helps direct you to the page on a site where you can delete your profile.A detailed guide from Safe Hub Collective.Joseph Cox, The Daily Dot.Social Media and Academic Surveillance: The Ethics of Digital BodiesDorothy Kim, Model View Culturehttps://modelviewculture.com/pieces/social-media-and-academic-surveillance-the-ethics-of-digital-bodieshttps://modelviewculture.com/pieces/the-twitterethics-manifestoThe #TwitterEthics ManifestoDorothy Kim & Eunsong Kim, Model View CulturePearson, PARCC, Privacy, Surveillance, & Trust Audrey Watters, Hack Educationhttp://hackeducation.com/2015/03/17/pearson-spy/NYU tries to balance faculty concerns, student needs in new electronic communications policyCarl Straumsheim, Inside Higher Edhttps://www.insidehighered.com/news/2014/05/15/nyu-tries-balance-faculty-concerns-student-needs-new-electronic-communications#sthash.4g2xN47E.dpbsNot-So-Great ExpectationsColleen Flaherty, Inside Higher Edhttps://www.insidehighered.com/news/2013/10/18/professors-afforded-few-guarantees-privacy-internet-ageSocial media are mediated spaces owned by companies that aim to profit from the data we generate.The Work of Public WorkMadison Van Oort, Jacobinhttps://www.jacobinmag.com/2014/02/the-work-of-public-work/Maintaining Your Online Presence: How to Manage Your TimeLee Skallerup Bessette, Academic Coaching & Writinghttp://www.academiccoachingandwriting.org/academic-coaching/cc-blog/ix-maintaining-your-online-presence-how-to-manage-your-time/Facebook ‘conducted widespread experiments’ on user data to ‘alter people’s behaviour’Philip Sherwell, The TelegraphThe Twitter Facts of LifeTressie McMillan Cottomhttp://tressiemc.com/2014/09/04/the-twitter-facts-of-life/http://www.telegraph.co.uk/technology/facebook/10944613/Facebook-conducted-widespread-experiments-on-user-data-to-alter-peoples-behaviour.htmlhttp://www.universityaffairs.ca/opinion/speculative-diction/risk-responsibility-and-public-academics/http://www.universityaffairs.ca/opinion/speculative-diction/the-politics-of-the-public-eye/http://tressiemc.com/2015/05/12/everything-but-the-burden-publics-public-scholarship-and-institutions/http://tressiemc.com/2013/07/23/reconfiguring-my-public-writing-position/https://medium.com/message/what-is-public-f33b16d780f9Academics and Social Media: #mla11, Free WiFi, and the Question of InclusionGeorge Williams, Chronicle of Higher Educationhttp://chronicle.com/blogs/profhacker/academics-and-social-media-mla11-free-wifi-and-the-question-of-inclusion/29945Risk, responsibility & public academics;The politics of the public eyeMelonie Fullick, Speculative DictionWhat is public?Anil Dash, The MessageEverything but the burden: publics, public scholarship and institutions;Reconfiguring my public writing positionTressie McMillan CottomResourcesTana M. Schiewer (@Marvelous_M): "Honest talk about the risks and rewards. Academic freedom is supposed to mean...something...but we've seen some repercussions...also, know that your professors are watching. Even if they don't have Twitter, stuff gets back to them :-)".the amount of time you put into your online presence is best guided by your priorities - there's no one solution for everyone.Your participation on social media sites generates data, which are being used in research/studies. E.g. many researchers are analysing public tweets.ResourcesNot necessarily a reason for to avoid social media, but it's important to remember that not everyone has the same level of proficiency or access to required resources (relates to earlier point about disabilities). So a discussion online doesn't include everyone.Snapchat, WhatsApp, Yik YakWordpress, Tumblr, MediumYouTube, Flickr, Instagram, Soundcloud, Scribd...Facebook, Google Plus, LinkedIn, Academia.eduhttp://www.academiccoachingandwriting.org/academic-coaching/cc-blog/v-social-networking-for-academics-why-use-academia.edu-and-linkedin/Social Networking for Academics: Why Use Academia.edu and LinkedIn?Lee Skallerup Bessette, Academic Coaching & WritingExample: LinkedInA social network focused on professional life, where you "connect" with people; a bit the professional-life version of Facebook.Connections must be mutual (as with Facebook); there's an etiquette around sending unsolicited messages (i.e. many people don't like receiving these invites).Your profile page is much like a résumé, though the site has gradually expanded its format.Companies have "pages" on the site, and post available positions there.Note: (academic and non-academic) employers are looking up prospective hires on LinkedIn.Sites and tools designed to help you create, publish and share media content such as audio, video, photography and documents.Online publication comprising posts that range from images only, to lengthy essays on personal and/or academic topics; can be written by one person, a group, or an institution (e.g.); often comments sections are used for discussion.A short-form of blogging; now one of the best-known platforms is Twitter.What is Twitter as a medium? Why would you use it?Posts in < 140 characters; they are either public, or private other than to permitted followers;Comparison of 2 platformsConnections can be one-way (i.e. follow w/out being followed);Links, photos, videos and other content are shared; Interaction is easy; you can "talk" to people directly by using their @handleHowever, since you have no connections to start, it can be a challenge to get things going. And you need to spend time with it, because not much will happen at the beginning.Tip: You can improve your experience by finding peers/friends/colleagues who are already on Twitter and looking at who they chat with and how they use the platform.Twitter posts have only two privacy settings: completely public or totally privateTwitter is about strangers, Facebook is about friendsTwitter is the town square; Facebook is the gated communityFacebook has built you a house; Twitter just hands you the boards and the nailsOn Twitter it's a bit easier to connect; connections don't have to be mutualTwitter and FacebookPractical applications for Twitter(some examples)Share resources, e.g. papers, blog posts, news itemsAsk questions, facilitate discussion using a hashtag; e.g. #PhDchatNetworking; meet others in your field/area and beyond itResources for academics on TwitterTools & other goodiesTwitter Chat Creates Virtual Community for Black Women Ph.D.sLois Elfman, Diversehttp://diverseeducation.com/article/60472/Would you share your original research on social media?Andy Miah, Guardian UKhttp://www.theguardian.com/higher-education-network/blog/2014/jan/27/twitter-only-journal-academic-researchhttp://blogs.lse.ac.uk/impactofsocialsciences/2013/01/18/using-twitter-for-curated-academic-content/Using Twitter for curated academic contentAllan Johnson, LSE Impact BlogAcademic tweeting: your suggestions and tips collectedLSE Impact Bloghttp://blogs.lse.ac.uk/impactofsocialsciences/2011/09/30/academic-tweeting-your-suggestions-and-tips-collected/https://www.insidehighered.com/news/2014/08/19/study-scholars-are-present-professional-networks-engage-twitterTwitter Has the ChatterCarl Straumsheim, Inside Higher EdUsing Twitter in university research, teaching, and impact activitiesLSE Impact Bloghttp://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/Academia.eduGoogle Scholar profileORCID (Open Researcher & Contributor ID)Mendeley, ZoteroResearchgateYou do not need to do All The ThingsWhat are the risks and rewards of being online, for you?How to decide? Context, context, context.Social bookmarking & bibliographic toolsDocument sharingSearch & share sourcesResource: Creating a Digital Ecosystem for Academic WorkNick Blackbournhttp://nickblackbourn.com/creating-a-digital-ecosystem-for-academic-work/Mendeley, Zotero, DiigoScribd, Google Docs, DropboxGoogle Scholar, TopsyWiki-making toolsPresentationsSites with built-in social components allow you to work online with others...Think about workflowWritingMost of these platforms are designed to allow you to build a social network in some way. This informal contact can help you to "break the ice".ALL networking takes time; don't expect immediate "results"Social media done well is not a "cold call"Creates a level of visibility;Communicates ideas with immediacy, in a relatively accessible way;Do you actually want that level and type of visibility?"Should I blog?"Writing "in public"...Adapting your writing style for different audiencesOther ways you can publish onlinePublish on collaborative blogs or as a guest blogger (e.g. University of Venus; LSE Impact Blog)Higher education publications (e.g. Academic Matters, University Affairs, Inside Higher Ed);Other media; e.g. op-eds, columns (e.g. Globe & Mail)As always, it depends:Do you feel you have something to say?Is this the right way to reach people who might want to hear it?Benefits of bloggingLearn how to write in a different way; build confidence in your writing and ideasCan be a great way to develop and disseminate your ideas in creative waysBuild or become a part of a "community"Blogging can open up opportunitiesThe down-side...The practice still has a negative image in many waysMany people still generalise about blogs, arguing that they are low-qualityResearch ideas could be "scooped" from a blogIt takes time and effort to do well at blogging; think about it in relation to your prioritiesExample: Academia.educreated by Wilson Joseph, from the Noun ProjectDo you want to be more easily found online by potential employers and colleagues? What do you want them to see?How hashtags work... by Ann Smarty (Moz)http://moz.com/blog/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickrhttp://en.wikipedia.org/wiki/TweetDeckhttp://en.wikipedia.org/wiki/BufferTweetdeck, BufferA summary of curators & social media hashtags for academics... by Raul Pacheco-Vegahttp://www.raulpacheco.org/2013/09/a-summary-of-curators-and-social-media-hashtags-for-academics/Twitwipehttp://twitwipe.com/Storifyhttp://storify.com/http://www.socialfresh.com/twitter-handle-hacks/25 Twitter handle hacks for when your perfect name is already takenGoogle Hangouts, SkypeText, voice chat, and video chat applicationshttp://www.academia.edu/http://scholar.google.ca/http://orcid.org/http://www.mendeley.com/http://www.zotero.org/http://www.researchgate.net/SlidesharePreziGoogle SlidesYou can collaboratively create and/or share slides online with these tools...examples:http://prezi.comhttp://www.slideshare.net/http://www.google.ca/slides/about/http://www.academiccoachingandwriting.org/academic-coaching/cc-blog/viii-finding-online-hangouts-what-are-some-of-the-other-platforms/Finding Online Hangouts: What are Some of the Other Platforms?Lee Skallerup Bessette, Academic Coaching and Writinghttp://timeglider.com/http://www.tiki-toki.com/http://www.google.ca/mapshttp://www.library.carleton.ca/help/online-mapping-toolsTimegliderTiki TokiGoogle MapsList of online mapping toolsCreated by Leinad Lehmko, from the Noun ProjectCreated by Leinad Lehmko, from the Noun Projecthttp://en.wikipedia.org/wiki/Snapchathttp://en.wikipedia.org/wiki/Yik_Yakhttp://en.wikipedia.org/wiki/WhatsApphttp://www.google.com/+/learnmore/hangouts/http://www.skype.com/en/http://www.flickr.com/http://instagram.com/http://www.pinterest.com/created by Andrew Nolte, from the Noun Projecthttp://www.youtube.com/Videohttp://en.wikipedia.org/wiki/VimeoYouTubeVimeoFive live-streaming tools for journalistshttp://ijnet.org/en/blog/five-live-streaming-tools-journalistsMeerkathttp://meerkatapp.co/Periscopehttp://www.periscope.tv/LivestreamingVideo sharingSoundImageshttp://soundcloud.com/http://theaudacitytopodcast.com/25-free-podcasting-tools-good-premium-alternatives-tap185/Soundcloud25 free podcasting tools as good as their paid alternativesPinterestInstagramFlickrCitation toolsTools & resourcesThe 18 best blogging and publishing platforms on the internet today (Owen Williams)http://thenextweb.com/businessapps/2015/05/11/the-18-best-blogging-and-publishing-platforms-on-the-internet-today/TumblrWordpressMediumhttp://wordpress.com/http://www.tumblr.com/http://medium.com/created by John Caserta, from the Noun Projecthttp://www.theguardian.com/higher-education-network/blog/2013/dec/04/academic-blogging-newspaper-research-plagiarism?CMP=twt_guhttp://blogs.lse.ac.uk/impactofsocialsciences/2011/11/30/should-you-enter-the-academic-blogosphere/http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/http://www.theguardian.com/higher-education-network/blog/2011/oct/24/academic-blogging-landscape?INTCMP=ILCNETTXT3487http://docs.google.com/document/u/0/d/1dSGfGSgy9fwb1pDADtVIQ7TQgkaH7f0Xfq4I5wLph6k/pubProfiling the academic blogosphereLee Skallerup Bessette (Guardian UK)Google Doc blogs on academic bloggingFrom tweet to blog post to peer-reviewed article: How to be a scholar nowJessie Daniels (LSE Impact Blog)Should you enter the academic blogosphere?Melonie Fullick (LSE Impact Blog)Academic blogging: a risk worth taking?Lucy Williams (Guardian UK)for academic blogging