(German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 22 of them responeded during the third survey period. Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant [...]

LexisNexis Analytics delivers a monitoring solution, which delivers all required features for professional usage according to the SOMEMO Evaluation Framework but one: There is no influence analysis. Evaluation was done by the vendor. Evaluation Results I-2013 for LexisNexis (PDF) Evaluation Results XII-2012 for LexisNexis (PDF)

The WebMedian-Inside is a mature monitoring solution from Austria. All requriements according to the SOMEMO evaluation framework are fullfilled. The dashboard could be more flexible and and API would enhance data-interfaces. Compared to the last evaluation in June 2012 the price for the basic package increased to 1.800 Euro per year. Evaluation was done by [...]

The Web Analyzer by Valuescope delivers a monitoring solution which basically fullfills all requirements for professional usage. The tool is optimized for analyzing the German language. Data-management via filter-functions is mature. Limitations – at least according to the SOMEMO framework – include flexibility of the dashboard, reports and data-interfaces. Evaluation was done by the vendor. [...]

Sensemetric is a very good social media monitoring solution compared to requriements defined by SOMEMO. This year, GfK bought Sensemetric and offer it as their “Social Media Intelligence” solution. Clients will benefit from synergies. Above monitoring they offer ad hoc analysis, too. Due to the Limitations include that influence analysis is only done for a [...]

Opinion Tracker by datenwerk delivers a monitoring solution to track social media content related to a combination of search terms. Since the last evaluation in June, SOMEMO attests major improvements. All requirements for professional usage can be delivered – for a very reasonable price. Evaluation was done by the vendor. Demo-Track: https://tool.opiniontracker.net/demo/phones Evaluation Results [...]

Imente by Augure offers a good monitoring solution, although there are some limitations like that there is no influence analysis. Compared to the last report the evaluation was amended in certain points. Evaluation was done by the vendor. Evaluation Results I-2013 for Imente (PDF) Evaluation Results IV-2012 for Imente (PDF) If you use this tool, [...]

Beevolve seems to offer everything a professional social media monitoring tool should do. Still, there are some limitations compared to what whould be possible. For instance, the influence analysis is only available for a certain share of authors or the dashboard includes only fixed elements. Evaluation was done by the vendor. Evaluation Results I-2013 for [...]

YouScan offers a good monitoring solution. Focus of the company is on the Russian/Ukrainian market. Concerning the tool there are some limitations, like that doublets or ads are marked but not filtered out. Evaluation was done by the vendor. Evaluation Results I-2013 for YouScan (PDF) Evaluation Results VI-2012 for YouScan (PDF) Evaluation Results III-2012 for [...]

UKNetMonitor offers a mature monitoring solution. Still, there are limitations in some points. Evaluation was done by the vendor. Evaluation Results I-2013 for UKNetMonitor (PDF) Evaluation Results III-2012 for UKNetMonitor (PDF)

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SOMEMO is an initiative by Helene Fritzsche aiming to disentangle information on social media monitoring. Therefore, an evaluation framework for social media monitoring tools was developed and applied. New vendors and current information about the market are added constantly.

For vendors: How to attend

If you want to use the opportunity to highlight the value of your tool compared to others, please use the framework! It takes 5 Minutes and is for free!

For customers: How to benefit

If you are looking for the best tool for your company, you can use the framework for two reasons: First, to determine requirements for your specific company. Second, to compare your requirements to what vendors offer.Free Download PDF-Version
Please contact the author for further steps! helene.fritzsche@gmail.com