Alaska airlines virgin america brand – CWEB.com

A statement by Virgin America : We’re pleased to say our style is rubbing off on Alaska. All the things you already love about us are elements you’ll see in the new Alaska; like our music, mood lighting, inflight amenities, and customer service.

“On Wednesday, Alaska Airlines Group said it would retire the Virgin America brand in 2019.
We spent the last 10 months conducting extensive research and listening carefully to what fliers on the West Coast want most,” Sangita Woerner, Alaska’s vice president of marketing, said in a statement.”

“While the Virgin America name is beloved to many, we concluded that to be successful on the West Coast we had to do so under one name — for consistency and efficiency, and to allow us to continue to deliver low fares.”