Delivering Your Message With Impact

Business and Trade Events

Business events can take on a life of their own. Some struggle to keep people engaged. Careful staging can help you deliver your
message with impact!There
are certain types of information that dictate only the strictest form
of recitation. But when your message is motivation, incentive, team
effort, or pride - you need to energize the delivery with elements that
reinforce that message and fully capture the attention of your audience.
Sound, lighting, video, and other technologies are important
considerations because they capture the attention of your participants
and focus that attention on your subject.

Subtle and EffectiveThe
key to using these elements effectively is to design a program where
the sound, lighting, and video enhance your program without actually
becoming a sideshow themselves. Additionally, dramatic enhancements
should not be overdone to the point where they become a delay, or
unnecessarily extend the duration of the program.

Maestro if You PleaseMusic
is the simplest and probably the most effective way to add impact to
any presentation. Music instantly conveys a very specific mood or spirit
which in turn sets the tone for the action or words which accompany or
follow it.
Quality sound and timing insures that your message will be heard. An
effective system captures the attention of your audience without calling
attention to itself with ancillary noise, feedback, or dropouts.
Music can bridge gaps and smooth transitions in your program helping to
hold the audiences attention and focus. Your presentation will appear to
flow seamlessly. Music also reinforces themes and objectives with
inspirational rhythms.

Lights! Action!Lighting
is a powerful presentation tool when used effectively. With carefully
staged lighting you actually control what the audience will see. Proper
lighting minimizes distractions and keeps your audience immersed.
An exciting or enhanced presentation also makes a statement to your
participants about the value of their attendance and the commitment
you've made to deliver something significant.
Today's lighting technology provides very versatile lighting schemes
with minimal intrusion on the event space and budget.
Unique programmable fixtures can provide color, motion, and spotlight
effects, exactly where you need them. Your message can literally shine
with the use of custom pattern projections including complex color
images. Put your logo or slogan into live action at the point of sale.

When
you add lighting and other accents to your award ceremonies you convey
the impression that "this is a big deal!" It's a great way to thank
staff members for a job well done, and truly make then feel like a star.
Why not open your annual marketing kick-off with a splash of color and
sound to energize your sales force and send home your message of
enthusiasm, support, and high expectation?

Video Display and Digital SignageVideo
has become an indispensable part of business presentation and training.
A picture does indeed say a thousand words, and graphic illustrations
help to better engage your audience in the subject matter at hand.
It's also the fastest way to get information from your computer screen
to the eyes of a larger audience. Whether you're selling, fund raising,
or entertaining, the proper placement of video and information displays
will put everyone in attendance on the same page.
Video is also your key to interactive presentations giving you and your
attendees a common point of reference and the opportunity to add a wider
variety of program materials in any location.

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About Me

Bob Moffett is a disc jockey and event professional with nearly 30 years experience in private, civic, and corporate special events & fundraisers, night clubs, and audio-visual presentation services in the Greater Boston area.