Tech

Name Your Price for Gadgets on New 'Priceline for Tech' Site

Want to buy a specific camera for someone for the holidays, but can't find it in your budget range? A new website called Greentoe is bringing price negotiation to the consumer electronics world — think Priceline for gadgets.

The website, which launched in October, allows shoppers to name their price on anything from brand name TVs to camera lenses.

Here's how it works: After finding a product, users can submit an offer for what they would pay. Greentoe then notifies its network of retail partners to see if a merchant will accept. If a deal is made, the item ships to consumers directly from the retailer, which can be anything from a small to big-box company.

"When you walk into a Best Buy, you can't haggle with employees for the price you want," Joe Marrapodi, CEO and co-founder Greentoe, told Mashable. "There wasn't a way to ask for a lower price, so we wanted to develop a way to do it digitally."

One example highlighted on the e-commerce site is that a shopper recently shaved $50 off a Fujifilm camera, bringing the price from $263 to $213. Not a bad deal.

So could this be the new Priceline for the tech world? Maybe. What do you think? Let us know in the comments below.

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Mashable
is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.