How To Save Time On Your Next MailerLite Newsletter

Saying marketers are a busy bunch would be an understatement. With digital marketing growing at a rapid pace, it’s hard to keep up with all these platforms, let alone personalizing marketing messages to every customer’s need.

However, “lack of time” cannot be an excuse for you to send out an email newsletter that is engaging and at the same time, visually appealing.

NEWSLETTER TAKES TIME

If you have ever used an email marketing service like Mailer Lite, you know crafting a perfect newsletter takes a lot of time and effort. Since more than 80% of users are expected to access their emails via mobile by 2018, making your newsletter mobile responsive becomes a necessity rather than a “this can slide”.

With services like Mailer Lite, you have to deal with the formatting, decide which fonts to use, work with different image sizes and resolutions and sometimes, messy HTML code to make sure your newsletter looks perfect on all devices. Ugh!

FOCUS ON WHAT’S IMPORTANT

The only thing that will help you grow your newsletter is producing great content. And producing great content demands time. If you are spending the majority of your time making sure that your newsletter “looks” good, you are probably compromising on its quality.

The greatest asset a marketer has is TIME. So it’s only logical to spend it wisely and on work that will provide the greatest returns.

elink.io works by letting users choose a newsletter template and simply add the links to the content (blog posts, videos, documents, etc.) they want to share as a newsletter!

elinkautomatically converts those web links into visual blocks with a picture, title, and a short description. You can add a header, some intro text, your company logo and/or tagline and hit submit. It’s that easy!

“Create visually appealing newsletters in minutes!”

The best part? You can completely change the look of your newsletter by switching between elink’s 19 different templates at any time of your newsletter creation process and see which one suits you the best! All the templates are responsive and look perfect on all devices.

IT REALLY IS THAT EASY!

Step 1: Select a layout

Elink offers over 19 responsive and visually appealing templates to choose from and make your newsletter stand out. The best part is, you can change the layout of your newsletter anytime to and pick the one that suits your design needs best!

Step2: Add your links

Copy and paste the URL of any content on the web and elink.io will automatically display an image, a title, and a short description of the link. Use elink.io’s Chrome Extension to quickly add links to your newsletter. It’s a smart way to save relevant content across the web and start creating your newsletter as you go through your normal online life!

Step 3: Add a header

Give your newsletter a header image, a catchy title and a short description by choosing the “Header 1” template. You can even add your brand’s logo and tagline to make it more personalized.

Step 4: Publish & Export

After publishing, go to your dashboard and select the newsletter button. Copy the HTML code and get ready to export your newsletter to Mailer Lite!

Export your newsletter to your Mailer Lite account!

In your Mailer Lite dashboard, click on new campaign and select “your own HTML” option.

Next, click on “paste in code” button to paste the HTML code from your elink.io newsletter.

Paste your HTML in the editor. Your newsletter will appear on the left side of your Mailer Lite screen.

Select your subscribers’ group and schedule your newsletter for takeoff!

And we’re done! It was easy, wasn’t it! You can create a perfect looking and mobile responsive newsletter and send it via Mailer Lite in a matter of minutes! Impress your customers with your beautiful newsletter (shhh..they don’t have to know how much time it took you to make this 😉 )

Email newsletters have come a long way! Years ago I worked for a company that would send mailers on Wednesdays and all was fine until mobile and responsive design started to be a thing. I remember the developers trying to figure the responsive thing out, very messy indeed!

That elink tool is genius! I love Mailerlite for their services, but creating newsletters is definitely time consuming, and I don’t love the template I use right now. Definitely pinning this post so I have it the next time I go to create a newsletter.