Emphasis mine. Basically, it's a bunch of dietary supplements that, when blended into protein shakes and consumed with leafy greens, will cleanse your body of "toxins" and your digestive system of, um, goop. Celebitchy notes that this is "the third year running" that Paltrow has recommended starting the New Year with a prolonged act of bowel terrorism. Luckily, Gwyneth Paltrow farts are carbon-neutral mists of shimmering moonbeams and vaporized diamonds. By teaching the world to fart the way she does, Gwyneth may actually be able to reverse global warming. [GOOP, The Goop Cleanse By Clean, Celebitchy]