Cataluña2015

Cataluña is an unconventional travel kit that gives the user an experience that runs off the beaten path.

It is designed to give a newcomer or traveler a ‘local’ experience in Barcelona. Complete with a travel app, a website, a book of locations, a small hand-held collection of Spanish expressions, shoes & a scarf.

Project Type

Digital

Print

Branding

Concept

Packaging

Product Design

Publication Design

Branding

Colour selection

Typeface selection

The App

The digital version of the Urban Neighbourhood Guide in the form of an app. Each neighbourhood is described along with information of three different venues. A unique feature to this app is the Explore section, where the user is given the option of a surprise location based on a randomly selected question.

Locality Kit

The Locality Kit is designed to give visitors of Barcelona a ‘local’ experience. Complete with neighbourhood descriptions and venue guides from obscure to notorious, this book is designed to take you on a unique tour of the city. The kit comes with 2 boxes which contain The Urban Neighbourhood Guide, an Expressions Flip Book of common sayings in Barcelona, a pair of Espadrills and a Scarf with a hidden map of the city.