When you’ve been in the industry for years, you experiment a lot—especially when you’re working on creating revolutionary color lines. This is something that Oligo Professionals, the Canada-based haircare line, has experienced firsthand. They spent years experimenting before they finally developed their revolutionary exothermic permanent shine hair color, CALURA! CALURA means “heat” in Italian so you know this line of 83 shades of red and coppers, with 4 high lift blondes, is hot! All shades are ammonia- and PPD-free, while infused with certified, pure organic essences like Avocado Oil, Evening Primrose Oil, Shea Butter, Pomegranate Seed Oil and a dash of keratin to ..

Most of us women are pretty rough with our hair. The lighter the better, in my opinion, and between lightening it with color, heat styling, and generally doing too much to it on a regular basis I’ve learned that I need to use a deep conditioner about once a week. And frankly, I may be able to get away with doing one more often than that!