Pepsi White – just in time for the holidays!

Pepsi Japan (bottled and distributed by Suntory) has introduced a new yogurt flavored cola called Pepsi White. Better hurry up and get your bottle before it’s too late – this baby is going to be sold for a limited time only this winter.

The Japanese press release from Suntory says: “With the new sale of Pepsi White, this winter we propose a fun world to our customers that only Pepsi can bring, and we hope to acquire new cola users.”

I translated that literally so that you can get a sense of how Engrish comes into existence. What makes sense in Japanese doesn’t always work in English – especially ad copy.

I tried this. It was even grosser than you’d imagine, although the Pepsi Cucumber flavor they had out last year was actually kind of yummy.

http://www.xenobiologista.com/blog/ Xenobiologista

Eugh.

http://gunnycache.blogspot.com/ golfgunny

What a coincidence; I just saw this in the market today with my wife, and we both had a bit of a “WTF” moment. Of course, Okinawa seems to get the latest trends a little slower than the other prefectures.