The evolution of everything: how new ideas emerge

Summary

We are taught that the world is a top-down place. Generals win battles; politicians run countries; scientists discover truths; artists create genres; inventors make breakthroughs; teachers shape minds; philosophers change minds; priests teach morality; businessmen lead businesses; environmentalists save the planet. Not just individuals, but institutions too: Goldman Sachs, the Communist Party, the Catholic Church, al Qaeda – these are said to shape the world.