The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized.

IncludE benefits in your subheadings

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. A “backlink” is one of the most used words in the world of search engine optimization (SEO). The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results.

SEO is not actually changing the search engines

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time.

Search engines don't punish, penalize or otherwise nuke into oblivion sites that have Flash on them

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products."

Tweak one thing at a time and make a note of when and what you changed

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term.