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Astrobotic Branding

Two versions of the logo developed for Astrobotic Technology. The objective was to create a strong, versatile, and timeless visual identity for the company. Astrobotic is a space robotics company that aims to land a robotic rover on the Moon. The visual brand draws influence from Astrobotic’s technical prowess, the Machine Age and Art Deco designs, spacecraft from science fiction, and Pittsburgh’s industrial legacy. The simple, geometric icon communicates solidarity and upward motion without being overly representational.