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What’s Your In-App Advertising Strategy?

A great and fairly common way to monetize your mobile app is through in app advertising. This form of advertising is used with a lot of free apps. Since developers aren’t charging to download their app, they receive money by serving up related apps for users to download while using their app. Every time a user downloads the suggested app, the developer gets money from it.

To get the most out of in app advertising, you need to focus on the type of ad, as well as the timing and placement of it.

Some advertisers turn to banner ads, but those only get about 1 click in every 1000 impressions. Others try and bribe their users with points or more lives in their game if they sit through a quick video ad.

While these ways are somewhat successful, native advertising is a better route to take with in app advertising, and it’s becoming all the rage lately.

Native advertising isn’t intrusive like banner ads or other types of advertising. This form of advertising is where the ads match the content or the visual design it’s being shown with. Because native ads look and feel like natural content, users are more accepting of them. Here’s an example of native ads on Amazon.