What is Closed-Loop Marketing?

Backbone's Closed-Loop Digital Marketing methodology is designed to combine whatever you’re doing with your digital marketing right now into one cohesive, persona based, measurable strategy. It's a comprehensive and efficient approach to account-based marketing and Inbound marketing that is designed to take a B2B company from nowhere to nirvana in 3-6 months. Best of all, it requires minimum effort and eliminates bottlenecks.

closed-loop digital marketing chart

Closed Loop marketing, as we define it, combines the best aspects of traditional Inbound marketing and account-based marketing. What’s unique about our approach is how the entire process is set up and governed. The process provides a number of efficiencies and a level of continuity that is hard to match with any other outsourced or in-house solution. If you would like to see the 31 Closed-Loop Marketing Guide. Governing all of the moving parts of this process can be difficult. Backbone media can work with you to govern this process and tailor it to your specific marketing needs.