Rodale.com makes every day, an Earth Day

May 6, 2009 By: Alison Blackman AdviceSisters

On Earth Day, I attended a launch for Rodale.com , a daily source for news, information, and advice on personal and environmental health. Maria Rodale, editor-in-chief of Rodale.com, discussed the true philosophy and mission of the website as a platform “where health meets green” and said that “every day should be Earth Day.” Therefore, I don’t feel that I’m being tardy to report on the event, and the very good web site, two weeks later!

Maria Rodale is the granddaughter of the founder of Rodale Press. The Rodale company is truly a family business, incorporating up to four generations. Rodale has been the go-to source for information about health and wellness for decades, especially for “health nuts” and those who are serious about “going organic” in their lives.

So many people love Rodale publications! My ex husband, for example, used to read anything and everything Rodale Press published. He was a subscriber to their incredibly popular “Prevention Magazine,” reading it religiously, from cover to cover. He also was an avid label reader, and rejected anything that had chemicals in it (making shopping with him at a supermarket, a true test of wills). My father, a noted physician, used to argue that dirt is natural, but you wouldn’t want to eat it. Undaunted, my ex husband truly felt his body was a temple (even if no one else thought so) that no chemicals with unpronounceable names would ever enter. Despite his best efforts, however, he always seemed to have a cold or some other ailment. Perhaps he would have been even worse without Rodale’s suggestions.

But I digress: This post is about the launch of Rodale’s new web site, and from what I saw, it’s wonderful, really! They offer advice on a wide range of topics from nutrition, fitness, and organic cooking to children’s health, environmental policy, and disease management. Rodale.com Editor-in-Chief Maria Rodale spoke with great enthusiasm about the reason for the web site and how personal health and the environment are interwoven. “Our tagline, ‘Where health meets green,’ captures the philosophy of Rodale.com. There is a direct connection between your personal health and the health of the environment. We explain this relationship in a meaningful, actionable way—for example, by explaining the real health benefits of eating organic or helping you understand how air pollutants affect your children’s health. Down-to-earth, approachable, and with a dash of humor, the site is also easy to use, entertaining, and a lot of fun,” she said.

Key features of the site that everyone will love are the recipe finder with over 6,000 searchablerecipes, and a “home remedies” finder. There will be five new stories a day, and some videos (the one we viewed was truly entertaining yet informative). Readers can also search topics to find content from all of the Rodale publications including Prevention, Women’s Health, Men’s Health, and Organic Gardening, as well as many of Rodale’s category-leading health and wellness books.

Maria Rodale also has a blog: “Maria’s Farm Country Kitchen,” with useful topics. The focus of the stories is to present a situation and show right then “what you can do about it.” There are two online “stores,” one from Rodale Press of their publications, and one linked to Maria’s blog, featuring everyday products she wants to suggest to her readers.

To celebrate Earth Day, Rodale.com introduces the “Healthy Living on a Healthy Planet” sweepstakes. The Grand Prize is a free weekl-ong, fly-away healthy vacation for two to the world-renowned Canyon Ranch resort and spa in Lenox, MA, valued at $16,000. Charter advertisers for the sweepstakes include Canyon Ranch, AVEENO®, Radius Tooth Brush, Seeds of Change, Bob’s Red Mill, New Chapter and Barbara’s Bakery. That’s one worth checking out!

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