MIRVAC
Wharf's Entrance

THE BRIEF..........................

Virtual reality app.

THE PROJECT.........................

Wharf's Entrance is an iOS app that reveals the new residential destination and a landmark gateway to the city of Melbourne by Mirvac. Immerse yourself in Wharf's Entrance at Yarra's Edge with an exclusive 360º experience showing the future of waterfront living in Melbourne’s Docklands.

Users experience five unique 360º tours at day and dusk, from the 3 bedroom Sky Residence apartment at Forge, to the Wharfside Residence living. From initial download, users gain access to a 360º experience of Wharf’s Landing the heart of Wharf’s Entrance.

To unlock the other 360° experiences, we placed several iBeacons at the the Wharf’s Entrance display suite that triggers the other environments into being accessible. This drove a high volume of users to experience the site first hand and promoted face-to-face conversation with Mirvac staff.

THE TECHNOLOGY..........................

iOS app, Unity Games Engine.

WHAT'S BEEN SAID..........................

“At Mirvac, we have an ongoing commitment to innovation and it is important for us to stay abreast of creative technologies that provide a greater experience to our customers, especially when buying off the plan. For this very reason, we are very proud of the W.E. Augmented Reality App that we have developed with Sandpit”