SAP Predictive Analytics

Make smarter decisions and win more customers with SAP Predictive Analytics

With traditional predictive analytics, you can expect to spend a great deal of time on activities that are manual, repetitive, and prone to human error. SAP Predictive Analytics has changed all that – automating most of the effort so that users can gain unprecedented customer insight and make forward-looking decisions with ease.

Make predictive analytics accessible to a broad spectrum of users in real operational environments

Automate data prep, predictive modeling, and deployment tasks

Build sophisticated predictive models in minutes or hours, not weeks or months

Scale for petabytes of Big Data and gain rapid insight from thousands of variables

AAA: Driving Millions in New Sales*

Fifty-four million members count on AAA North America for automotive and travel services. To improve their ability to serve members, the association is using predictive analytics from SAP to help create customized offers for products, services, and information.

Groupe SAMSE: Harnessing Big Data

Groupe SAMSE offers their customers exactly what they need, when they need it – with SAP Predictive Analytics. See how the company is using SAP Predictive Analytics to build predictive models, analyze and leverage Big Data, and generate a 220% increase in marketing campaign responses.*

Skyrock: Monetizing Social Networking

Using SAP Predictive Analytics, Skyrock.com can analyze over 10 TB of data each month.* With this new insight into individual members, the fast-growing social network can better identify “friend” recommendations and match members to communities.

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What's Included

Predictive Modeling’s First-Ever Semantic Layer

Define a broad selection of reusable business components that can be applied over and over again – so you can automatically create analytical data sets for predictive modeling. This innovative approach is dramatically faster than traditional, handcrafted techniques.

Build Accurate Models in Hours

No need to worry about complicated math or which algorithm to use. Designed for accuracy and optimal results, SAP Predictive Analytics automates the process of building sophisticated predictive models for every major data mining function.

Put Scores into Action

Building a great predictive model is only the first step. To get business results, you still need to deploy it into production. With clicks, not code, SAP Predictive Analytics allows you to deploy optimized scoring equations right into your database.

Automatically generate bulletproof scoring code

Integrate scoring in a variety of formats, such as SAS, Java, C, and PMML

Optimized code for maximum performance – including structure and sequence of calculations

Optimize scoring equations for all major databases such as Teradata, Oracle, Sybase, and Netezza

Predictions at Peak Performance

Traditional predictive methods make it impossible to optimize a lot of campaigns or to refresh models as needed. It simply takes too long. SAP Predictive Analytics gives you a faster way to build, deploy, and improve any number of predictive models.

Benefit from a browser-based, authenticated environment

Leverage a user-friendly scheduling interface designed for business analysts

Receive alerts to allow for “management by exception” of data and model deviations

Obtain reports adapted to different user profiles – including analyst, supervisor, and administrator

Gain Insight into Your Social Networks

It’s no secret that people socialize in groups. With the social component of SAP Predictive Analytics you can analyze business data to learn about the links between your customers and which customers have a strong social influence. Social network analysis can provide predictive insight to create a competitive advantage across your business including viral marketing campaigns.

*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers’ experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.