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Have you ever considered using video as a tool to help you grow your business? Think of how much time you spend every day watching TV, movies and other video-based content. Now imagine being able to reach your target audience that way.

Making videos doesn’t have to mean lots of expensive equipment and endless hours of editing. With the availability of so many free and inexpensive options, even the most novice of budding filmmakers can put out a great product that could be just the punch your marketing needs to entertain and inspire your audience.

Caleb Wojcik teaches video web production and has been making videos for nearly a decade, spanning everything from professional sports, commercials and even training videos. He has graciously shared some effective tips – including equipment and software recommendations – that will help you to make great videos regardless of your budget or skill level.