It's hard to imagine a watch style that is more bold and brave than Diesel. You could say Diesel has all the bells and whistles, but that would be an understatement. Bold design, wide bands and high tech elements make Diesel stand out in more ways than one. This watch collection is one you want to linger over and devour its uniqueness!

Founded in 1978, the fashion brand labelled Diesel has been linked with the world of bold, cutting edge and youthful fashion design. This Italian design company was the brainchild of founder Renzo Rosso and Adriano Goldschmeid. Their fashion background allowed the Diesel brand to grow and flourish, taking the fashion world boldly by surprise with every new product. Diesel shortly became a fashion leader with their trend setting collections of jeans, sunglasses, fragrances, shoes and the Diesel timepiece Collection.

Today, Diesel has about 2,200 employees selling over 1.3 billion dollars worth of Diesel products annually. The largest store is located in Milan, Italy. Diesel corporate headquarters are in Molvena, northern Italy. There are 18 subsidiaries located across the Americas, Europe and Asia. The company has expanded to 5000 retail outlets, including 300 Diesel-branded stores. Supervising all Diesel collections is long time Creative Director Wilbert Das.

The way Diesel frames time is outstandingly different from other watch makers. Diesel watches fit into an active lifestyle like no other brand. Affordably priced, the Diesel watch Collection has a range from around £60 to £69. Diesel styling combines contemporary urban flair with denim casual sexiness and something to appeal to everyone.

Diesel watches live up to the excellent and well deserved Diesel brand reputation for creativity and vivid imagination in design. There are styles for all tastes, masculine and feminine. Diesel watches are unmistakably noticeable, but beyond that, Diesel signature design watches will get you noticed immediately.

There are many types of durable materials and high tech functions featured on Diesel watches. Many bold designs are incorporated into wide bands. Strap and bracelet materials feature silicone, leather, plastic, brushed stainless steel and patent leather for an undeniably modern look. Many are black or brown, stainless steel, silver tone or gold tone, with colours reserved for the contemporary plastics.

Chronograph watches are scientific instruments, with all their versatile functions to keep track of everything including time. Men's digital watches are bold and modern or smoothly classic in design. Ladies look elegant and intriguing in Diesel watch designs with leather or striking metal bracelets. For an urban look, go with stainless steel bands and bold face designs.

Quality Italian design and exquisite workmanship make Diesel watches a work of art to many fans. There are many fashionable styles for all lifestyle tastes, no matter how urban or youthful. Diesel is often imitated, but nothing satisfies like the real Diesel. Never settle for less when a real Diesel is so affordable!