U Oregon Sports Arena Gets New Digital Signage System

The University of Oregon has installed a new system in its Matthew Knight Arena that will broadcast HD and rich media, in real time, to more than 140 digital signage players throughout the 12,000-seat venue.

"We needed to give fans a way to stay connected with the game when they leave the main arena to purchase snacks or to enjoy the new clubrooms," said Megan Robertson, director of promotions at University of Oregon, in a prepared statement released Monday by Haivision who worked with UO on the project. "Because of Haivision's IP video system, fans can continue to enjoy the game even when they leave their seats. As a bonus, they can also watch other live games in the VIP clubrooms before the Ducks game. This means we can entice fans to come to the arena earlier than usual, attracting an audience that would normally watch these games elsewhere."

The CoolSign system is made up of a "CoolSign server, DataWatcher, Network Manager, and a Content Creator tool." Four HD Makito encoders—one for each video source—capture live play, from the court and additional outside venues, through over-the-air commercial channels. The media system configures the encoded live streams before pushing them to the digital displays. The displays also carry news, advertisements, and live game scores.

The players, also installed at each of the arena's concession stands, show menus, promotions, and advertising. With the CoolSign system, technicians can update price information and menus, in real time, at all or select concession stands.

More information about Haivision and its digital signage system is available online.

About the Author

Kanoe Namahoe is online editor for 1105 Media's Education Group. She can be reached at knamahoe@1105media.com.