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Fantastic book, a must read for anyone with an interest in Ecommerce. It clearly outlines the strategies needed to succeed and far more importantly how to implement them. It uses clear English and doesn’t rely on Jargon to try and impress.I will be trying to implement Chloe’s advice and will certainly buy any other books she prints in the future based on the strength of this book.

Everyone knows the key to success in business lies with the customer. Chloe Thomas puts together a customer service strategy for the small business owner in Customer Manipulation. One that gives step-by-step instructions on how to get your visitors to become repeat customers for life in the world of eCommerce.

The ConversationThe conversation runs throughout the entire program, from getting eyes on your product, all the way to becoming your loyal customers. This is all about how your business makes your customer feel. This is a very comprehensive chapter on all the different facets a brand must do in order to turn your leisurely browsers into raving advocates for your business.

The author walks you through and tells exactly what you should be doing and saying during the conversation in each step of the model. From attracting your visitors, through building trust with them, that will draw them into the your sales funnel to become repeat buyers and loyal to your brand.

While this may seem like your least favorite part of the funnel, we all know buyers are the bread & butter of your business, this step is crucial to your entire plan. Do not skip this super informative chapter of the book. You will learn many ways to keep your visitors coming back and turning them from visitors into buyers.

Step 1 - Attracting the Right VisitorsAs many know in the ecommerce world, attracting the right visitors is more effective at getting the sale, than having hoards of visitors that are not interested in what you offer. This chapter walks you through the process of determining your ideal customer and helps you figure out how to get their eyes on your product.

Step 2 - Turning Visitors into EnquirersThis is the stage where you get your interested visitors to give you their email address. This is not the time to get all sales-y with your customers.. This is where you begin to really build trust with them. You keep your message consistent and keep providing value to them so they’ll continue through your funnel.

Step 3 - Turning Enquirers into First Time BuyersThis is where you finally make that sale, but your conversation doesn’t stop here. This is a critical stage, and you want to get as many enquirers to become first time buyers, so you must tread lightly. Spend your resources wisely and tell them all about the products. Continue to build their trust and follow through on what you say.

Step 4 - Creating Repeat BuyersPackaging and delivery are key to this stage, and of course the quality of the product you sell. If you can turn them into repeat customers, this is where your profit comes from. Wow them with your product. Be consistent and provide only the highest quality products for your customers and they’ll become repeat buyers.

Step 5 - Turning Repeat Buyers into Regular BuyersThis is the stage where you keep your repeat buyers buying from you. You should make them a part of your team or community at this point. This is where you actually listen to them, ask their opinions, ask what they’d like to see, or how you can make the product or process better, or easier. Continue to build trust with them at this stage, and they’ll become your brand’s ambassadors, telling others about your product, about your service, about your business, which will draw more customers your way.

Conclusion - Where to StartThe author provides a bit of guidance in this chapter, helping you determine where you are in this process and where you should focus your efforts. Obviously, you wouldn’t try to tackle all 5 steps simultaneously, even if you are an active ecommerce business with customers. She helps you determine where your weakest points are and tells you how to beef them up, so you can move onto the following steps with a firm grasp on the previous one.

Even though I am not even at the stage of providing a product through my blog, I do have a dream of one day doing so. I believe in educating myself before and during the process and this book gave me a firm grasp on just how to bring customers through all steps of this model.

The book is meaty and is one that I will be keeping in my arsenal to go back to again and again. I have plans and dreams to one day run a successful business and this is the type of education I value the most. One filled with real world examples and case studies, and step by step instructions every step of the way.

Whether you have a full-blown eCommerce business going, or are just dreaming of having one some day, I encourage you to pick up Customer Manipulation by Chloe Thomas. Be sure to have a pen and paper handy, as you’ll find yourself making note after note as you read.

I received this book from the publisher in exchange for my honest review. All opinions are my own.

This book is a 'must' read if you're an eCommerce business or thinking about becoming one. This book is packed with information and tips that will help you improve and grow your eCommerce business but more importantly improve your knowledge in this particular area. Chloe Thomas is a leading expert in eCommerce and has studied and advised businesses for many years. I've read all of Chloe's eCommerce books and listened to all her podcasts. I find it the number once place to go to learn and educate myself on the world of eCommerce. Chloe's books are straight to the point and packed with the advice and the wisdom of a true eCommerce leader!

Knowing who your customer is and how to get them is worth a weight in gold, trying to selling to all does not work. Chloe's book will gives you the pathway to your customer and making sure you connect with them to provide the right product or service with customer care to keep them a customer for years. A must read for all but more so it you trade on line

5.0 out of 5 starsWhen you need to get results, and want to stay motivated doing it

6 June 2016 - Published on Amazon.com

Format: Kindle Edition

This brilliant new book by Chloe Thomas helps you focus on what matters most. It is written for the practicing e-commerce marketer, someone who is serious about getting results. It is very practical, full of concrete tools, frameworks and tips. It's greatest strengtht is the way it is written. The language is fresh, clear and entertaining. Chloe's just-do-it -attitude and strong enthusiasm for even the more mundane aspects of the topic is contagious.