Publish your ranking and, this is the key, make sure it is known by everyone.

Monetize the interest in learning a ranking position, the interest of the ranked for the best position or the access to the ones at the top of the ranking.

You have set yourself a new business.

Internet is prone to this type of businesses (Google, Klout, LinkedIn), but they are not exclusive to the Internet; you also have television audience measurement, surveys of voters, MBA rankings, Forbes fortunes lists or miss Universe contests.

The funny thing about these businesses is that, in general, is more important how known is the ranking than the correctness of the methodology used for its calculation.

Today Google has announced (blog post) that makes generally available Hangouts On Air and to me this is a historic milestone.

Hangouts On Air universalizes live broadcasting; from now on any person with an internet connection and a web cam, and that includes all smartphone owners, will be able to broadcast live events worldwide for free.

Never a human being has had such capability to broadcast a live image to the rest of the world.

And this, in my opinion, has not only the potential of transforming sectors like television, news, music, education or any live event; Hangouts on Air, as any communication media that is universalized, have the potential to change the world.

Whenever someone approaches you and start talking to you, and believe me, there will be someone that will approach you and will start talking to you, focus all your efforts in figuring out how can you help him.