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Restaurant Facebook Marketing

One place for all your marketing lists

All your restaurant marketing email lists managed centrally

Finding time to organise all your email marketing lists can be a nightmare. We free up your time and collate all your contacts from online booking systems, customer feedback cards, newsletter sign-ups, loyalty systems, WiFi logs and so on. We organise them into a central place segmented by source, remove duplicates and track what’s delivering the most contacts ready for marketing.

Customer Email Marketing Contact Management

Contact Management

Each month we collate your customer and prospect email contacts, using your various logins, into a central database, coded by source, and provide a neat summary status in our overall monthly marketing report.

Initially we will:

review your existing data sources

create a central repository of contact emails

create ‘opt-in’ pop-up forms for your website

install WiFi access points that capture email logins (as required)

On-going/each month:

collate sources of emails into central database, segmented by source, ready for marketing

Include summary status in overall report

We offer this service as part of our various packages.

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Start getting more customers now with fixed fee marketing!

Create remarkable content - that sells

Photography, video, promotions and posts – every month

Sample Post

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However powerful your channel, you need to say something interesting that’s relevant to the audience. We work to ensure your email newsletters and Facebook posts and ads reflect your brand personality and engage the audience with humour, inspiring food, attractive photography and entertaining videos and with compelling offers and imaginative promotions.

Content Marketing

Compelling Content Creation for Restaurant Marketing

Our packages mostly include regular photography shoots of your menu, premises, staff, customers as well as ensuring you have supply of appropriate video.

Each month we run a new promotion pre-agreed and tailored to your needs, which is promoted through Facebook advertising and email to your contact lists.

We create, in partnership with clients, regular Facebook posts (text and graphics) against an agreed schedule to promote the offers, menus and news as required. We can also manage these on a blog section of your website as a repository of stories, photography and posts.

Typically we create ‘stories’ about:

Events

Inspiring dishes and character imagery

Behind the scenes stories

Competitions/promotions

All ‘content’ we produce is geared towards a specific Call To Action (CTA) such as;

Redeem offer

Submit email address

Sign-up to loyalty club

Download voucher

Respond to promotion

Enter competition

Share content with friends

We offer this service as part of our various packages.

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Serve it up, at scale

We target 1000s of relevant diners, every month

We specialise in Facebook Advertising simply because it’s by far the most powerful tool to reach targeted people at scale and get results… We can target 1000s of people matching your customer profile (demographics, interests, habits) within 10 miles of your restaurant for modest investment and with transparent ROI. We can provide them with calls to action. Issue time-restricted vouchers for email addresses. Or simply inspire prospective diners with delicious food imagery and have them click to your website where we entice them with a motivating themed offer.

Facebook Ads for Restaurant Marketing

What you can do with Facebook Ads for Restaurant Marketing

Why Facebook for restaurants? Why now?

In 2014 Facebook became a mainstream marketing channel with established brands spending millions of pounds reaching and engaging with new audiences, in much the same way that television opened up significant advertising channels in the 1950s and 60s.

We can target any group of people on Facebook, even if they’re not connected to you or your ‘Page’. With Facebook Ads we can target by:

A Facebook Ad is not really like an ad at all. It’s a sponsored Post. We choose an objective and Facebook send it to those people most likely to act on it. Facebook tracks its user behaviour meticulously which is what makes it so valuable for marketers.

36 million Facebook users in the UK

24 million access Facebook every day, on average 14 times a day

70% of Facebook users are aged over 25

Each month we collate your customer and prospect email contacts, using your various logins, into a central database, coded by source, and provide a neat summary status in our overall monthly marketing report.

We offer this service as part of our various packages.

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Analyse ROI

A simple monthly report shows how your marketing is performing – irrespective of who is managing it.

Sample Report

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With so many marketing channels and services it can be confusing for a restaurateur to evaluate which are most effective.
Tactical Results provides clients with a simple monthly report showing how your marketing is performing – irrespective of who is managing it

Reporting and Analysis

Measurement & Reporting for Restaurant Marketing

With so many marketing channels and services it can be confusing for a restaurateur to evaluate which are most effective. We provide a simple monthly report showing how your marketing is performing – irrespective of who is managing it. It answers the questions, such as where is your website traffic coming from?

What pages do they look at?

How much has your email list grown this month?

What tools generated the most emails?

Who’s opening our emails?

How many people engaged with us on Facebook?

How many people saw our posts and how many acted on offers?

How many redemptions did our promotions have?

Number of new loyalty sign-ups, how much money was spent from your loyalty scheme and what’s my overall return on investment?

Our easy, simple one page report gives you the control and power to build your business without having to spend hours tracking and evaluating. Knowledge is power!

Your goal is to continually grow your weekly profits from increased spend and new customers.

This is what we term the ‘bottom of the funnel’. Our role is to ensure the ‘top of the funnel’ is continually fed with new prospects and to motivate them to engage and interact with you until such time as they convert into paying customers.

If you put more into the top of the funnel, you’ll get more out from the bottom!

One sure way to maximise returns on your marketing spend is to increase your base of regular customers and motivate them to visit more often and to spend more when they do.

Loyalty is the key to cost effectively building your profits.

But are you getting loyalty at scale?

We use tools and techniques to ramp up membership to your loyalty club and then work with you to create and communicate compelling offers that fit your particular brand style.

This starts at the top of the funnel.

Timing isn’t always on your side. But we can tip the balance.

Ultimately, it’s your customers who will decide when they want to buy from you. What we can do is ensure that you are front of mind for when that time comes. It’s about nurturing prospects, not always selling to them!