Webcore Games and FINGER360 Comunicação Sem Limites were responsible for a different kind of project for advertising the Samsung Galaxy SII phone.

The structure consists of twelve 40” LED televions that form the race track of the autorama. The throttle is controlled by the Galaxy SII cell phone, where up to 4 players can simultaneously control the speed of their race cars to win the game.

Different characteristics made this project stand out. To begin with, the use of a cell phone as a remote is a way of highlighting the quality and speed of the device. It’s a multiplayer game, allowing 4 people to race at once. On the track, the race cars leave traces of light as they race and whoever is in first place determines the color of the track. At the end of the course, the player can watch the race through his own phone.