Great Ads can be Terrible

I’ve been in a few pitch meetings in my time. Imagine my surprise to see this as made it through.

I can see it:

Agency Director: “so these astronauts are on the moon right? When a big alien comes and grabs them all, slaughtering them! One of the astronauts narrowly escaped, but he farts! Yes! farts! Then he gets eaten. It’s god, I tell you! Fuck yes, it’s win awards!”

Kudos to the Heinz people for having a sense of humor when it comes to their beans.