Ambiance - itís a liquor / beer store, kind of basic. The area is nice, feel very safe.
Service - greeted right as I walked in the door. I got helpful assistance made me feel good. Also, the lady at the counter alerted me to the fact that I qualified for a discount, I wasnít aware of, made me very happy. The selection isnít massive, but a lot different than where Iíve been going, so itís kind of exciting. I wasnít aware of any food items. The value was very good I thought. If Iím ever in the area, Iíd go there again.

Pretty good selection of local and smaller brewers here, a worthwhile selection of singles, but the main business here is 6 packs. Better than some of the bigger (or formerly bigger) beer stores in this part of the state.

In Newark for the week and went to scout out some local places and came across this one. The store is fairly large with a good selection of spirits, wine and beer. While they call everything from Bud Light and up, the craft brew selection is extensive with good representation of both foreign and domestic brews. Good selection of 22 oz and larger bottles. Most 12 oz. bottles are by the 6-pack though. The beers are sorted by country rather by style, but itís easy to browse through. Each beer have a laminated info card attached. It would be perfect if they also displayed the rating there - RateBeer of course! Staff is friendly but ultimately just there to take your money.

Great store to check out if youíve never been here. I stop in almost every week to stock up on craft beer. They have a really great selection and most of the time have what Iím looking for. Iíve asked the staff questions before about certain beers and sometimes they donít know the answer, but thatís pretty rare. This is my go-to store for rare beers. I always call in advance before a special release and they will let me know what day and time theyíll be releasing the beer, and itís usually first come, first serve. I definitely recommend any beer lover to go here.

Unlike a lot of liquor stores in New Jersey, this one doesnít hide itís beer and choke off the floor space. Iíd say about a 1/3 of the store is beer and its on the left side of the store without the bombers along the left wall and the coolers in the back. Though they stack the BMC high and deep they are also thoughtful in their beer selections with the strength being regional craft. They had a small pick-six section but the prices there, as well as the rest of beer section, were very good. I canít say the service was amazing but itís very close to 287 so itís easy to get to. Is it one of the top bottle shops in the region? No, but itís not a bad place to stop on the way to somewhereís else.

A good beer store strategically located right next to highway 287. New-Jersey is a nice state for beer shopping squeezed in-between two other nice states for beer shopping (PA, NY). In most other states this would be an amazing beer selection, but in New-Jersey this one is only slightly above average. Medium-large in size, about 75% American micros and 25% imports. All the Flying Fish, Schafly, Terrapin, some very limited Cricket Hill, etc, etc. Impersonal service, good prices. There are a few better beer stores in NJ (Oak Tree comes to mind) but for the beer geek traveling along the 287 this is a canít miss, literally next to the highway, a 1 minute detour.