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Social media may have seemed to appear quickly, but it has also immediately become one of the most important platforms for B2B marketing. According Hubspot, 80 percent of marketers have noted that social media marketing was important for their business. Moreover, Social Media Examiner has found that 85 percent of participants don’t know which socialRead more

Spending my most recent years in the marketing biz, I couldn’t help but notice the many similarities between social media marketing and dating online. Both worlds are fascinating and at times, unpredictable. But the campaign structure similarities are uncanny! To start, there’s a great deal of promotion going on. Brands promote their name on socialRead more