Funds have also helped provide free mammograms to nearly 1,200 uninsured women in the local community.

“You can get diagnosed early, you can be okay. That’s really why we do this,” Palazzo said.

Following this past weekend’s ceremony, Paint the Town Pink continued with a golf tournament at E. Gaynor Brennan Golf Course on Monday, Bras for a Cause at Nielsen’s Florist on Wednesday and a charity night at Vinny’s Backyard on Thursday.

Stew Leonard’s at 100 Westport Ave. in Norwalk is also supporting the cause by donating funds from its wishing well from Oct. 1-15.

When Paint the Town Pink was first created, Liz Manfredo, director of cancer services at the Bennett Cancer Center, said the initiative started with a small number of programs.

“As people heard about it they wanted to be more involved. With every year we’ve really increased our programs,” Manfredo said.

For the second year in a row, Paint the Town Pink is receiving assistance from “Today” show co-anchors Hoda Kotb and Kathie Lee Gifford, who are acting as honorary co-chairs of the campaign.

One of the initiative’s largest events this coming month will be the Making Strides Against Breast Cancer walk at Sherwood Island State Park in Westport.

The 5K walk beginning at 9:30 a.m. has raised $103,000 as of money through the assistance of 166 teams and 760 participants.

“Making Strides Against Breast Cancer is a celebration of survivorship an occasion to express hope and our shared determination to make this breast cancer’s last century,” according to the event’s website.

Manfredo said of all Paint the Town Pink’s benefits, she is most excited that it allows uninsured women to receive mammograms when they normally could not afford to.

“It’s giving back to the community as well, so it’s a win-win for all,” she said.