Intent Media launches TWICE Europe

ToyNews publisher Intent Media, a NewBay Media company, has announced the launch of TWICE Europe, a consumer electronics news, analysis and information resource that is targeted for the European market.

TWICE Europeis an extension of the U.S. TWICE brand, which also owned by NewBay and is the #1 business publication serving the consumer electronics industry for over 25 years.

TWICE Europe debuts today as an email newsletter that delivers vital information and news relevant to the consumer electronics market in Europe, with circulation to — and content that includes — manufacturers, retailers, suppliers, and distributors.

The newsletter will be of great interest to the toy sector as everything from tech toys to children’s tablets will be covered.

Published twice weekly, it will round up the ten most important stories from around the web and provide editorial insights along with links for more information.

“TWICE is excited to extend its brand into Europe,” said Ed Hecht, publisher and VP of TWICE at NewBay Media.

“With many manufacturers competing in a global market, it is important for TWICE to assume a leadership position in delivering a perspective on consumer electronics news to around the world.”

TWICE Europe will be managed by the team that produces ToyNews sister publication PCR, the U.K. B2B brand for the PC and tech retail sector.

“TWICE is incredibly well respected by the consumer electronics and tech industries on both sides of the Atlantic,” said TWICE Europe and PCR publisher Lisa Carter.

“We’re delighted to bring that quality to the European CE sector with TWICE Europe, which will provide all industry professionals with all the news and analysis they need, straight into their in-boxes.”