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Booking train tickets from Reliance Mobile Phones is even more easier Now… with Itz Cash cards

Mumbai, India, March 26, 2007
No credit cards are required to book your Railway tickets. Just book the Railway tickets with your Itz Cash card
Easy Menu Driven navigation on Reliance Mobile World made ticket booking most convenient from anywhere, anytime
The convenient way of booking train tickets through mobile phones any time, anywhere now gets a new dimension. Reliance Communications has tied up Intrex India, an end-to-end Trade Exchange of the Essel Group to bring an added convenience to Reliance Mobile Customers, who can now book railway tickets through Reliance mobiles using ItzCash Card all across India.
Reliance Communications introduced railway ticket booking on its mobile phones through its tie-up with Indian Railway Catering and Tourism Corporation (IRCTC) for the first time in the country in April 2004. Reliance customers have been enjoying railway ticket booking on Reliance Mobile World (R World) and via SMS service on SMS Shortcode 7245 using credit cards.
Reliance Communications is the first telecom operator in the country to offer customers the convenience of mobile booking of railway tickets using Itz cash Cards, which is available in denominations ranging from Rs 100 up to Rs.10000. This is in addition to the existing facility of using the credit cards.
The operation is as easy as booking the tickets on the Internet. Customers who have registered either on IRCTC or on Reliance Mobile World will just have to enter the user name and password to login. Once logged in, they have to enter their travel plan details, their ItzCash account number and its corresponding password. On submission of the above mentioned particulars, the PNR number and ticket details are displayed once the booking is confirmed. Customers will get a screen on Reliance mobiles confirming the booking. The whole transaction of reservation should take just a few minutes.
Mahesh Prasad – President Applications, Solutions and Content Group, Reliance Communications said, “Our association with IRCTC in their maiden initiative in April 2004 of offering a convenient way of booking train tickets through Reliance Mobile World has now been enhanced further with this tie up with Intrex India. Booking the railway tickets with ITZ cash cards will suit and help railway travelers across the country where credit/debit card penetration is fairly low.”
Reliance Mobile customers can access Railway reservation through ITZ Cash card and credit cards by simply clicking on Reliance Mobile World >More Services >TravelnShop >Railways >Ticketing. Customers are charged Rs.10 for using this service. Reliance customers can also check if the ticket is booked, by clicking on “Booked Tickets” in the main menu. Customer will receive SMS on the status of transaction as well as PNR alerts.
Easy menu-driven navigation of the application on Reliance Mobile World makes train ticket booking on Reliance Mobile the most convenient option anywhere, anytime, bringing online Internet reservations to millions of mobile phone users, without the need to look for PCs or the Internet connections. Customers can pick their travel destinations, class of travel, intermediary stops, without having to remember train numbers, station codes and reservation codes. With this new added feature, millions of Railway travelers without the credit cards can avail this convenient service from their Reliance mobile phones.
“On the IRCTC site we are consistently ranked 1st in the cash card preferred payment option by customers for train ticket bookings. The main aim of ItzCash Cards is to cater to that segment of people who either do not have access or are wary to use credit / debit cards to transact. Reliance Mobile World thus provides us an ideal opportunity to reach our target audience,” observed Naveen Surya, Executive Director, Intrex India.
Reliance Communications has also hosted a suit of m-Commerce applications wherein customers can undertake banking transactions, pay their Mobile and electricity bills, book Airline tickets, cooking gas cylinders, track Speed Post and many such services. In addition to buying of railway tickets with ITZ cash cards, customers can also purchase Playwin lottery tickets and Pay Electricity bills with the same.
About Reliance Mobile World:
Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World has over 2500 useful applications and over 2,00,000 content titles which include mobile TV, videos, cricket updates, music, ringtones, phonebook transfer and back-up service, m-commerce services like Mobile Banking, airline Ticketing, mobile bill payments ,mobile mail, messaging, city and TV guides, railway reservations, and examination results.
About Reliance Communications:
Reliance Communications Limited founded by late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Rated among Asia's 6 Topmost Valuable Telecom Companies, Reliance Communications is India's foremost truly integrated telecommunications service provider. The company with a customer base of over 34 million including close to one million individual overseas retail customers, ranks among the Top 10 Asian Telecom companies. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers. Reliance Communications Limited has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain, covering over 6000 towns and 3,00,000 villages. Reliance Communications owns and operates World's largest next generation IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. Website: www.reliancecommunications.co.in
About ItzCash:
ItzCash is an innovative product from the Essel Group, one of India's most well known and truly diversified business conglomerate. Launched by Intrex India Ltd., an Essel Group Company, in 2003, ItzCash is India's first multi-purpose pre-paid card that is expected to add a different dimension to the business of retailing and shopping. ItzCash card is available through a wide pan India distribution network. Log on to www.itzcash.com or SMS ItzCash to 7575 for further information.