Friday, March 5, 2010

This video as sweet example of the growing movement to recreate the digital aura through analog effects. I think Benjamin would eat this up. I think that the logic of it also suggests that his anxiety about the loss of aura in the age of mechanical reproduction was premature. It's pretty clear, despite the near perfect reproducibility that digital technology offers, that it can also offer something deeply "authentic" and deeply unique. It's not as if virtual worlds and video games create themselves.