Verifone for Paco Rabanne’s #LetItGold Campaign

Verifone Media UK are the UK’s largest taxi advertising media company and PressOn recently produced graphics for their client Paco Rabanne.

The #LetItGold campaign was pitched to advertise their 1 Million and Lady Million fragrances and we took on the challenge to produce graphics for a livery of 40; 20 of which were regional and sent to Manchester, Liverpool and Birmingham and the remainder in London.

The taxis were printed to a polymeric, conformable vinyl complete with gloss laminate on top. The conformable style allows the vinyl to be heated and shaped to the contours of the taxi and not shrink back flat afterwards.

Our state of the art machinery ensures high quality vinyl graphics and a quick turnaround to comply with Verifone’s frequently changing campaigns. Not only that, PressOn have also introduced some major technical advances in terms of production and delivery logistics to ensure that their tight deadlines are met and taxis are off the road for as little time as possible.