Granell Mediterranean Blends

What a beautiful way to start the day. Granell Mediterranean Blends features lovely images that are quintessentially Spanish to evoke wonderfully warm emotions. Designed by Firma, the identity and packaging give consumers a little taste of the Mediterranean.

“Granell coffees are roasted next to the Mediterranean Sea, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joy, warmth, passion and spontaneity. In order to take advantage of these values, specially relevant for the international market, we created a unique proposal for them under the claim ‘Roasted the Spanish way.’ Firma conjointly built a strategy and speech that would leverage on the attractive of Spain and the Mediterranean, that would be then translated into the design of a new website, brochure and a new line of products called ‘Mediterranean blends,’ which packagings were conjointly designed with illustrator Charlotte Molas.”

Granell gives the impression of a relaxed, easy morning where one revels in the small things. At the top of the coffee packaging, the brand name is written delicately, with a typewriter-inspired font as well, contributing to a sense of nostalgia and love for past times. The illustrations are small works of art on each coffee, setting a scene for the different varieties they offer. Instead of opting for darker hues like rich, coffee-like browns, the white packaging brightens the overall mood and sets a unique scene for the coffee drinker.

Momentum

Momentum individual servings of coffee make getting a delicious cup of coffee in the morning possible, right in your own home. Grantipo designed the boxes, which contain 10 capsules each, that look almost like chalkboard signs outside of a coffee shop.

YIELD French Press

Introducing a charming way to enjoy your coffee in the morning. This lovely French press comes from YIELD, an independent design house in Saint Augustine, Florida. Not only are they an industrial design studio, but they also manufacture products like bags, jewelry, and home goods. The YIELD French Press does what every YIELD product aims to do: “pair American craft and ingenuity with an eye toward the future.”