USA: P&G to launch paper deodorant tube packaging

Leading household and personal care firm P&G has announced the launch of a plastic-free format for its deodorant brands Old Spice and Secret.

According to sources, the paper tube packaging uses 90 percent recycled content and is certified by the FSC. The paperboard tube does not contain wax, plastics, BPA, or PFA and has an interior coating that is made from an FDA-approved fluorochemical and corn-derived starch to make the paperboard grease-proof and waterproof. New paper fibers are added to the post-consumer recycled paperboard pulp to strengthen the base material.

“If we convert just 10 percent of our current deodorant packages to recycled paper or another recyclable material, it could eliminate up to 1.5 million pounds of plastic waste annually,” commented Anitra Marsh, associate director of global sustainability and brand communications at P&G Beauty, “This is just one example of how we are trying to make a difference and build a more sustainable future.”

Freddy Bharucha, vice president of personal care, P&G Beauty, said: “We co-designed this package with consumers who are interested in cutting back on plastic waste. The majority of Gen Z consumers have high expectations for environmentally friendly products.”