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Why Media Rebrands United Oil and Gas PLC Ahead of IPO

Posted on Aug 24, 2017

In June, Why Media was appointed by United Oil and Gas, following a referral from one of our longstanding clients, to undertake a complete rebrand and website update ahead of their launch on to the Alternative Investments Market (AIM) of the London Stock Exchange.

United Oil and Gas is an independent oil and gas start up established in 2015 by a former Tullow Oil team, with a strategy focused on acquisitions.

The decision to rebrand the company came following the recent acquisition of Senterra Energy, a company Why Media also previously worked with.

Working closely with UOG’s Chief Executive Officer, Brian Larkin, our Digital Director Jade Cummings and Account Director, Claire white quickly understood the company’s core values and aspirations for the new identity which allowed us to visualise potential features of the brand.

Jade Cummings, Digital Director of Why Media who created the new identity commented; “Our understanding of listed companies within the commodities sector allowed us to quickly pin-point the key features of the logo. With a focus on oil and gas, the identity needed to capture two audiences and within a competitive market, it needed to be easily recognisable and stand out from market leaders. The client was keen to keep the identity blue so that existing clients could still recognise the company. The use of the oil drop icon with detailing has allowed us to associate the company with the sector but give it a modern and forward thinking edge.”

Following the completion of the brand identity Jade and her team also created a comprehensive set of brand guidelines and corporate stationery, positioning United Oil and Gas plc as a serious player and a company to watch within the sector.