Towards Zero

At the heart of Towards Zero is the belief that human health is paramount to all else. It acknowledges that, as people, we all make mistakes. However, when mistakes happen on our roads they can cost us our lives or cause serious injury. That's because our bodies aren't made to absorb the forces of high impact speeds. We are fragile, and there's only so much physical force we can withstand and this is why we need to build a safer road system. Improving the safety of our roads, our speeds, our vehicles and our people will improve safety for everyone.The move Towards Zero is a collaborative effort between everyone in the community. Together, we can build a safer road system and help change road safety for the better.

Everyone has a role to play in keeping safe on Victorian roads. There are people all around us who have survived crashes thanks to life-saving road safety initiatives. Here are just a handful of everyday people telling their stories, we call them our Living Proof. They help show us how we can achieve a future where no person dies or is seriously hurt on our roads.

In this commercial, we open on a man standing in a residential area. He is looking towards camera. We hear his voice over:

I was driving along a residential street

And a little boy just ran directly in front of my car

I put on the brakes as fast as I could

I narrowly missed him

Thank god that it all turned out OK

It’s just especially when you’ve got your own little boy, you picture him

And you’d like to think that someone would be doing the speed limit

The following super appears over picture:

PAUL

LIVING PROOF SAFE SPEEDS CAN SAVE LIVES.

We cut to black and the TAC, Toward Zero and Vic Government logos appear on screen.

Tayla living proof wire rope barriers can save your life

Anything can happen when driving, especially when travelling at speed. Tayla experienced it first-hand. Thankfully for her and other people on the road, wire rope barriers had been installed. Hear what happened now.

In this commercial, we open on a man standing in a residential area. He is looking towards camera. We hear his voice over:

Was riding on a country road on my motorcycle

And a truck coming the other way veered onto our side of the road

So I ended up in the gravel

The bike lost grip and my helmet hit the edge of the bitumen

It bounced

It felt like somebody smacking me across the head with a baseball bat

I’m thankful for the safety features and rating on that helmet

You know, it saved my life

The following super appears over picture:

MATTHEW

LIVING PROOF PROTECTIVE CLOTHING CAN SAVE YOUR LIFE.

We cut to black and the TAC, Toward Zero and Vic Government logos appear on screen.

Lauren living proof Auto Emergency Breaking (AEB) can save your life

The technology in our cars is unbelievable. It can help us navigate, keep us connected and it can also save lives. Hear how Auto Emergency Breaking (AEB) was the difference between life and death for Lauren.