A good holiday marketing campaign can help you attract more fans and deepen your impression of your brand. However, in order to achieve the desired advertising effect, you need to carefully plan and execute the whole activity. Among them, each contact of the activity and the audience will determine the success or failure of the activity.

1. to the activity to take a "provocative" name

The naming of activities is important, and the idea of a different activity name will not only help your activities stand out, but also enhance the audience's impression of your brand.

2. to write a "do not mind" description

The description should include important information about activities, such as price, special recommendations, and activity time. Of course, you can also add some literary and interesting words to win the audience's favorite.

But the activity description must be concise, and some activity information is comprehensive, but it looks particularly difficult, and customers need to read it two or three times before they can understand the rules of activity.

There are some rules of activity that customers understand, but the process of participation is particularly complicated. You know, customers are lazy and afraid of trouble. Therefore, the activity description is best understood at one glance, and the activity process can be completed in three steps.

3. Design a poster that is "stunning" for the event

A good background map gives the audience a better visual experience, while attracting customers to learn more about your activities. That is to say, your activity is not only interesting, but also has a "material", so that people glance at first glance, there is a "do not see" curiosity. The active background poster also gives a good interpretation of the theme and ensures the clarity of the moving picture.

In addition, add proper keyword tags to the background posters, which must all be relevant to the brand and the theme of the activity.

4. tell the brand a "connotation" story

The protagonist of the festival marketing activity is the brand itself, not only to write the story to the activity itself, but also to tell the brand itself a "connotation" story. For the brand to give more topics and stories, not only will increase customer confidence in products and brands, and more can strengthen the use of the scene, naturally more likely to cause communication and word of mouth fermentation.

Another function of the story is to increase the temperature of the product, narrow the distance between the product and the customer, and make the brand more believable.

5. to provide "fun" interactive area

The more attractive the activity is, the more people will be watching and the more people watching, the more likely the discussion will be. Usually, "fun" interactive area not only increase the customer's active discussion and participation, also can serve as a problem area, once the customer has what problem, you should actively participate in their interaction, to bring customers a better experience.

6. control activities create customer hunger rhythm

There are different strategies for creating hunger: activity previews, draw lots, limits, deadlines, online and offline differentiation...... Marketing rhythm highlights. On the basis of product grinding and story creation, to maintain the user's sense of hunger, will bring sustained attraction for the product.

The festival is an occasion to marketing activity marketing industry benchmark, the success of the festival occasion can play a 1+1>2 effect.