Friday 5 August 2005/... Games Market Europe today announced that Vivendi Universal Games UK (VU Games) is the latest heavyweight games company to throw its support behind the forthcoming trade show, exhibiting select titles from the pre-holiday line-up and displaying a promotional video for the highly anticipated video game 50 CentÂ®: Bulletproof, the first UK public showcase for the upcoming game.

Games Market Europe, which runs on August 31st and September 1st 2005 at The Business Design Centre, Islington, London, is the only interactive entertainment trade show in the UK this year, and will unite all areas of the business under one roof.

Scripted by Terry Winter, Emmy-winning producer of the Sopranos, 50 Cent: Bulletproof â€“ available Q4 2005 for PlayStationÂ®2 computer entertainment system and XboxÂ® video game system from Microsoft sees the hard-hitting rap star caught in a web of corruption, double-crosses and shady deals that lead him on a bloody path through New York's drug underworld.

The VU Games booth will include playable versions of the PC title F.E.A.R.TM, the latest first-person shooter from genre kings Monolith; the very latest version of CrashTM Tag Team Racing, which will appear on PlayStation 2, Xbox, and Nintendo GameCubeTMâ€“ and PlayStationÂ® Portable; and The Incredible HulkÂ®: Ultimate Destruction, which will erupt onto PlayStation 2, Game Cube and Xbox in a matter of weeks after the show.

"Games Market Europe is the perfect format for us to premier these titles to the trade," says Adam Roberts, Executive Vice President Europe, Vivendi Universal Games. "50 Cent: Bulletproof in generating unprecedented levels of interest, so it'll be great to see the reaction from its unveiling. And with F.E.A.R., Hulk: Ultimate Destruction and Crash Tag Team Racing all playable, too, we're sure stands D20 and D24 will prove extremely popular."

"This is further endorsement of Games Market Europe, and we're delighted to welcome VU Games as the latest exhibitor," adds Andy Lane, event director, Games Market Europe. "The event has received a brilliant reception from all corners of the industry. With VU Games adding to the already heavyweight line-up, Games Market Europe will be a success from the moment the doors open."

Visitor and press registration is now open at www.gamesmarketeurope.com. Games Market Europe is free to all qualified trade visitors and press.