Yahoo Is Buying Mobile Analytics Firm Flurry For North Of 300M

WochitJul. 21, 2014. 10:46 AM EST

Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 45...
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Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” Now, sources say that Yahoo has closed in on an acquisition that could potentially boost its role in mobile further: it is buying Flurry, the mobile app analytics and advertising startup, with a price that could be anywhere between $300 million and $1 billion. Kara Swisher is also reporting that Yahoo is interested in the company.
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