Blog.

Western culture approaches achievement in this way; first think of what you want, plan how to get there, execute the plan and then be the thing you want. The process is; think, do, be. The problem is that we often associate our goals with emotion and self worth, setting the stage for failure and disappointment. […]

Despite our Aristotelian belief that we humans are rational creatures, much of our decision-making is based on emotion rather than reason. You know you’re not supposed to eat cookies, but they make you feel better, or your doctor told you to start exercising to lower your blood pressure or risk a heart attack, but the […]

To Supplement or Not to Supplement- That is The Question Okay so here we are; you took control of your life and decided today is the day you go into the gym and start on your fitness journey. You just crushed your first workout, (more like got crushed but hey you finished day 1) […]

The first time a trainer works with an athlete the conversation usually goes something like this: Coach: “Hi, glad to see you’ve come in to check us out, what brings you here?” Client: “Thanks, well I used to workout all the time and I played sports back in college, but I’ve been really busy at […]

We are pleased to announce the launch of our brand new website! Our goal with this new website is to provide our visitors an accessible way to improve their fitness goals with professional guidance every step of the way. For any questions, suggestions, feedback or comments, please email us.