Making sense of consumer data in a digital world

Today, most organizations are gathering enormous amounts of digital data, from more sources than ever before.

The challenge is to transform that data into actionable insights. It's difficult, but absolutely doable -- and the rewards are enormous.

Now, Chuck Hemann and Ken Burbary help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results.

Wow. What an incredible couple of weeks it has been. On April 21st our book became available on Amazon.com, and then a week later we started to see it at Barnes & Noble bookstores across the country. Shortly after launching it made its way into … [Read more]

The next two weeks are going to be big for Ken Burbary and myself. On Wednesday Digital Marketing Analytics hits the warehouse. After hitting the warehouse it should be in your hands shortly thereafter. It is hard to believe that over nine months of … [Read more]

Being on a college campus is also an energizing experience. There is a great desire to learn more, and interact with people who have been working in the field for some time. The bonus comes when you realize that there is a lack of negativity that is … [Read more]

Have you ever thought about writing a book on a topic you are passionate about? If someone did ask you to write a book, what would you say? What emotions would you have? If we were to guess, your initial reaction would be some combination of ecstatic … [Read more]