Creative Technology Ltd today announced that it would begin its foray into the world of portable Wi-Fi speakers with its first offering: The Creative Omni, at IFA 2017.

Multi-Room Multi Speaker
As its name suggests (Omni is a Latin prefix meaning “all” or “every”), users can deploy multiple Creative Omni units all around their homes and enjoy music wirelessly via Wi-Fi. The speaker works with the Sound Blaster InterConnect app that allows users to manage audio streaming to one or multiple speakers from their smartphones or tablets.

Creative Omni supports a wide range of popular streaming services including Spotify Connect, which give users access to millions of songs, plus effortless control of their music across multiple smartphones and tablets. Users can also listen to thousands of free Internet radio stations available on the iHeartRadio service – which is also supported by Creative Omni.“The possibilities for enjoying music anywhere – even throughout their homes with multiple speakers – are exciting with the Creative Omni. With Wi-Fi and instant access to the internet, users have the potential of accessing millions of songs from service providers like Spotify and iHeartRadio, and experience quality audio playback from a well engineered portable speaker,” said Low Long Chye, General Manager of Creative.

“Creative Omni also gives users a great level of flexibility in how they listen to their music. With the InterConnect app, multiple smart device users can choose to direct their music stream to a number of Omni speakers placed around the home, or broadcast their music to all speakers simultaneously; which is great for a dinner party, or for playing ambient music all throughout the home.”

When it comes to audio performance, the Creative Omni delivers impressive room-filling sound with its two in-house tuned 1.5” Neodymium driver plus two built-in passive radiators that deliver surprisingly deep bass. These four speaker drivers combined deliver full-bodied sound despite its compact size. The speaker allows for two placement options: vertically for focused audio, or horizontally for wider stereo.