“How-To” Searches on YouTube up 70%, More Than 100M Hours Watched So Far in 2015

by Matt Southern

When it comes to searching for how to do something, 91% of smartphone users rely on their devices to find that information. This has resulted in a 70% year-over-year increase in “how-to” searches on YouTube, according to this article published by Google today. In 2015 alone over 100 million hours of “how-to” content have been viewed on YouTube in North America.Read the full article