More concerns must be addressed if McDonald's is to open its first restaurant on the north Norfolk coast.

Proposals have been submitted by Central England Co-op to erect the new restaurant on the wider Co-operative Foodstore site, in Middlebrook Way, next to Holt Road, in Cromer.

The new restaurant with an associated drive-through lane would be about 650m from the town centre.

Cromer Town Council has already objected to the plans, although it accepts the economic potential of the move and would welcome the creation of 30 new full-time and 35 part-time jobs.

However, North Norfolk District Council's (NNDC) environmental protection team has highlighted gaps in the various noise, light and odour reports submitted by the restaurant chain, which would needed to be addressed.

And it warns that where McDonald's cannot mitigate against the impacts through design, any planning approval could be more heavily conditioned in terms of operating restrictions.

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It also highlights the impact on first floor rooms on Sandy Lane as a concern.

Residents have also objected to the plans on the NNDC planning website, partly on the grounds of light and noise pollution.

One resident, who was not named, said: "As clearly proved in Norwich and many towns and cities around the country, food outlets like McDonald's bring with them anti-social behaviour by groups of all ages that the under-resourced police force cannot cope with. This would also put a potential extra burden on local services."

Another anonymous person posted on social media: "Please don't spoil this beautiful town with any more multi-nationals.

"The charm of Cromer is that it feels quaint and removed from all the 21st century dross that's in just about every other town and city. It's bad enough that Costa is there. I won't be using any of them."

However, another resident had a different view, and said: "Cromer needs to attract young families and also teenagers to come to the town. McDonald's would create job opportunities and bring wealth into the town."

The ultimate decision will be made by NNDC's planning committee at a date to be fixed.