We’re already expecting to see new wearable devices from Google, LG and Samsung in 2014, and now it looks like we can add another name to the list of companies with a wearable on the horizon.

Speaking to Bloomberg, HTC has confirmed that it’s planning to release a wearable device by the 2014 holiday season. Chairwoman Cher Wang said that HTC has been developing smartwatches and other wearables for years now in an effort to solve battery and LCD light issues, which she feels are “customer-centric problems.” Unfortunately, while HTC revealed that it’s got a wearable coming later in 2014, the company didn’t offer up any details on the device itself.

HTC’s wearable device is part of the company’s broader plan to rebound from its bumpy 2013 that included legal woes, layoffs, component shortages and more. In addition to its wearable, HTC is prepping a new version of its One smartphone that’s expected to debut in late March. The company will also renew its focus on marketing in 2014. “To tell the truth, we never think marketing is that important — this is really not very good,” Wang said, adding that it’s important to be smart about how HTC spends its marketing money.

We’ll have to wait until the end of 2014 before we know for sure if HTC’s plan to turn things around its bumpy 2013 pays off. It’s good to learn that the company’s got a plan, though, and it’ll be interesting to see exactly what its renewed focus on marketing will entail. I wouldn’t be surprised if HTC begins rolling out its renewed marketing efforts once the HTC M8 hits the market, so it shouldn’t be too much longer before we begin to see HTC’s plans play out.

What do you think of HTC’s plans for an improved 2014? Are you looking forward to the arrival of the M8 or the company’s wearable device?

I’ll be buying the M8 on the day it is released here in Australia! I will be purchasing it for my wife. She had a Desire HD that got drowned in Lemonade and then I got here a second hand S2. She cannot wait to get back to a HTC device! I have the One and she is desperate for the M8! HTC make awesome products. The problem is, they flooded the market with too much at once, like the Aria, Thunderbolt and Incredible all at once. They were lower end devices that at the time, no one wanted. Had they released the One after the Sensation, they would be killing it now! They left it too late and Samsung jumped in the spotlight and pointed in their direction.

I feel HTC will do big things this year! I teallly hope they get their marketing right this time

HTC needs to stop releasing so many devices in a year. They should have one high-end Android phone, one mid-range Android phone, one low-end Android phone released only in poor countries, and a high-end Android tablet. That’s it. They’re not on solid enough financial footing to have so many irons in the fire at once. They’re not Samsung.

I’ve always thought they should do one phone only, the best phone they can do. Then the following year, that would be the mid range offing, th the Lower offering.

They haven’t got huge resources so focus on one excellent device, try and do an apple, and say this is the one device to rule them all.

This year the one up should of been, One, one x, one s. 3 great phones and the previous 2 have to cheap to build now. This way they get 3 years out of one set of tooling, and wirh part prices diminishing means year 2 and especially 3 it’s all gravy.

And then they can make some scrappy watch no one wants. They should team up with a 3rd party that build ‘open’ smart watches, and concentrate on making to phone to watch experience better than the compatition.

They could just sell the 3rd party watch with rebounded logo example ‘peble’ HTC optimised. Or something.

I hope they pull through. I was a HTC supporter. I have the Evo, Evo 3D, and the Evo LTE. I didn’t pick up the one on Sprint only because I plan to switch to T-Mobile. I have the Nexus 5 now and so far I love it. Plus I an just do a Sim swap when the time comes. I will be checking out the M8 when it comes out though. I do love the One.

My first HTC phone was back in 06 and I really liked it and every HTC phone that I upgraded to. The problem came when they were no longer building a phone that fit what I needed so 2-3 years ago, I switched to Samsung. But if they build a phone that words for me (I really need a swappable battery), I wouldn’t think twice about getting another HTC phone.