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Holkham facebook training 23 jul12

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TimingsCourse deliverables By the end of the course you will know how to: 1. Create an effective Facebook page for business 2. Create a content plan for your page 3. Evaluate success using Insights 4. Be better than the opposition 5. Integrate your Facebook activity with other social media options

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Facebook & tourism(stikkymedia.com June 2012) • Facebook has the greatest influence on 25-34 year olds making a holiday choice, with a greater influence on women • 40% of travellers visit social networking sites to influence destination selection • 87% of those said reviews impacted hotel/holiday choice • 84% said reviews impacted the method of travel • 78% said reviews impacted the choice of dining • 70% of consumers trust online communities while only 14% trust advertising

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A COVER PHOTO cannot have:• Price or purchase information (including discounts, such as “40% off”)• A call to action to “like,” share, comment, download, “get it now” or “tell your friends”• Contact information, such as web, email or mailing address• Use something that flaunts your product and captures the essence of your brand

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StarringHover over any post and you‟ll seea star icon.Livestrong starred this post thatprovides resources for peopleunder emotional duress as a resultof cancer. Starring it calls extra attention tothe post by making it twice as wideas others.

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Pin to the topHelps you re-order content in priorityorder, not date order.What to pin to the top?• Video, image (66,000 characters max in a status update)• FAQs• Offer/service of the month

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Holkham Estate Strengths Areas of Improvement Use of imagery Cover image Regularity of updates What pages do you follow/recommend to your followers Number of followers More vids – only three Number of check-ins Polls, photo captions, requests

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Pensthorpe Pros Cons 607 likes Cover photos are very similar Photo albums No videos Travel and bus info in „About No check-ins us‟ Starring articles Just transmitting info Liking other pages No comments on other pages