About

Platform business models are multi-peer business models. It’s very hard to create such a model with the original Business Model Canvas and Lean Canvas. Therefore the Platform Business Model Canvas makes it easier than ever to design a platform from every stakeholder’s perspective.

The PBMC is part of the Platform Innovation Kit and works well with other templates like the Value Proposition Design Canvas.

Tutorial

This template has a 'smart tutorial'. Hover over the quotes '' next to titles for more information on how to use the template.

A short tutorial on how to use the template:

Stakeholders - Identify the main stakeholders of the platform and map them in each corner. Be as precise as possible. Usually, there will be a platform owner, consumers, producers and partners.

Value Propositions - Formulate the value proposition for each stakeholder. Is the platform a real benefit for everyone?

Value Transactions - Map the inputs and outputs of each stakeholder - what is the peer giving and what does he wants from the platform?

Platform Components - At the center, think about necessary technical components needed in order to make the platform work, realize the value transactions and meet the value propositions from each stakeholder.

This should help to start. If you have questions, please feel free to reach out to us by using the contact form or leave a comment. With your feedback we want to further improve the Platform Business Model Canvas as a valuable tool for business developers.