HEAD kicks off its What's your limit? campaign with a new signature film.

October 15th, 2013

PK Hunder makes time stop; even just for a few moments with unyielding concentration.

It's hard to know exactly what PK’s limits are, but when he spots his landing he knows where he’s going in the first film of the HEAD “What's your limit?” series.

Just a few days into the campaign of “What's your limit?” and it is already causing a curious buzz. Amongst people searching for the networks and online sources people are starting to notice the “What’s your limit?” campaign. In preparation for the coming winter HEAD will releases the first of its signature videos with the introduction of PK Hunder. The online world is about to go off as people will start to question their limits with PK dramatizing the inner thought of flying on skis over the same jump where just days before he won the HEAD BIG AIR Finals at the Jon Olsson Invitational in Åre, Sweden.

PK's mantra "When time stops while you fly" encapsulates everything we love about the freestyle skier. Born in Norway, PK started skiing at a tender age, but found comfort in the air right from the start. "It's true, I love skiing, but there is something special about jumping because as you fly over a jump nothing else matters. Your mind is totally free from complication, aside from landing.”

With snow around the corner and Sochi on the horizon, there will plenty more limits for PK to push. HEAD is fully behind him with the best gear in the business and PK is stoked to be ridding the Caddy ski and the Raptor Overkill boot as he focuses on starting the season and preparing for the first Olympics of his already decorated carrier.