What is important to your business when using social networks? Is a question many companies should be asking every time they log onto their social sites, such as Facebook or Twitter. Understanding what the purpose is for using these sites is vital in knowing the types of content your business will produce and share on them, as well as, what your company hopes to gain from using them.

For most businesses, the answer would be to connect, engage, and build reciprocal relationships with the right people, but finding the right people for your business is not always easy and usually takes a lot of time and effort to accomplish. Many companies have begun using sites that measure social influence, such as, Klout and Kred to discover their best customers and brand evangelists; however, besides a Klout or Kred score there isn’t much else to go on.

There are many businesses that wish they could improve upon their social media presence and in the way they use social media sites. Some companies are new to the social media world and are unsure of how to incorporate social networks into their marketing strategies effectively.

Many of us are glued to our television sets as the 2012 Summer Olympics, held in London, are in full swing. We all have our favorite sport and Olympian to watch, hoping this year they will take home the gold.

Many Olympians have taken to the social network, Twitter, to engage and connect with those, like us, who are watching the Olympics. Which can make you wonder, which Olympian takes home the gold for being the most influential online?

Often wonder if you should be creating YouTube videos for your business or just for fun? Knowing how to put together an appealing, creative piece and in identifying who your target audience is going to be when designing and recording a video, is essential.

Ever wonder how money is made using Pinterest? Visual.ly created a very useful infographic that shows how sales can be made by using Pinterest. Although the focus is mainly on Shopify Stores, any e-commerce website, store, and/or business can use the information provided and apply it to their company’s online marketing strategy.

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About Amanda Ryan

+Amanda Ryan is the Director of Reputation Management for the digital marketing company, Wikimotive..
Amanda is passionate about covering social media related topics and is interested in finding cool items to share with you!
Amanda's focus is on finding what connects us, one share at a time!
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