Annika Fleur Seidel is a Melbourne based Art Director and Illustrator. With a background in graphic design, she works across a number of disciplines including fashion, styling, product design, print and animation.

UNSCRIPTD

Illustration

This animation was created to introduce elite athletes to the Unscriptd Raw platform, where they can share video content direct with fans and to global broadcast media simultaneously. The visual inspiration came from classic sport graphics, executed in a hand drawn brush style to add a feeling of personalisation. Halftone backgrounds were introduced to reference the existing Unscriptd brand and add a filter for the sports videos streaming in the background to provide a feeling of energy without being overwhelming. Sponsored by the Republic of Cash Money.