Berenzweig Leonard

CASE STUDY

Berenzweig Leonard

Strategic Public Relations and Brand Awareness for Top Business Law Firm

WEBSITE

Objective

Berenzweig Leonard is a business law firm that helps companies with a wide array of legal matters related to business operations. The firm hired Verasolve to help build its digital presence and enhance its brand awareness in the DC metro region.

Solution

Verasolve developed a plan that would take advantage of Berenzweig Leonard’s biggest asset: the expertise of its leadership team. Knowing that the firm’s attorneys would be able to contribute to important conversations about breaking business news, Verasolve began tracking trending legal stories related to Berenzweig Leonard’s areas of specialization, then pitching the attorneys’ opinions on these topics to local media.

Results

Verasolve’s media outreach efforts have resulted in several interviews and media placements, as well as an increase in followers on Twitter and LinkedIn.