I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works!
This blog will highlight the best detective work which shows when marketing works and when it doesn’t.
Please e-mail me with comments as well as articles which you would like posting.

Wednesday, August 08, 2007

Common Afflictions that Marketers Suffer From

Ron Shevlin has detected some common afflictions that marketers suffer from. I loved the column he wrote and added some suggestions then I decided that this actually needed to be made into a presentation so I made one. Please let us know of more afflictions and their cures if known and I'll add them to the list.