Christmas price wars start here!

It seems there’s never been a better time to buy into technology with games companies, mobile phone firms and cable providers all rushing to drop their prices in time for the expected Christmas rush.

This morning Nintendo announced that the price of its Gamecube – the undisputed underdog in the Games console war – would be available for just £79 from October 10. This follows Sony’s shock announcement earlier this week that its PlayStation 2 is being reduced by £30 to £139, despite the manufacturer failing to get the product reclassified in the EU court as a PC (and thereby saving itself millions of Euros in customs duties).

Nor is it just the games companies that are dropping their prices. Cable company Telewest is offering customers who sign up to its Blueyonder broadband internet services free engineer-assisted installation and a free modem throughout October.

Finally 3G mobile phone company, 3 has dropped the prices of its subscription packages. When the company launched the cheapest subscription deal was a steep £60 a month. Now you can sign up for £15 – about the same price as most 2.5/2.5G operators. And for £30 a month there’s a football package which includes unlimited football video content plus 500 free voice minutes.