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These
days
you
can
build
some
incredibly
smart
applications
that
behave
dynamically
based
on
rules
and
events,
complete
tasks
in
a
process
oriented
way,
and
provide
insight
on
how
they
are
being
used.
But
these
fundamental
ideas
are
nothing
new.
In
fact,
back
in
the
18th
century,
Scottish
moral
philosopher
... [ + Read more ]

Guest
post
by
Cheryl
Wilson,
Marketing
Manager,
IBM
Operational
Decision
Management
A
recent
post
on
the
IBM
Good
Decision!
Blog
discussed
the
difference
between
analytical
and
operational
decision
management
–
essentially,
the
two
main
capabilities
within
a
decision
management
approach
and
practice.
Each
has
its
own
specialized
function
and
value
as
... [ + Read more ]

“Ignorance
gives
one
a
large
range
of
probabilities.”
―
George
Eliot
in
Daniel
Deronda
In
the
simplest
of
definitions,
analytics
is
all
about
maximizing
probability.
In
other
words,
how
do
you
use
the
information
around
you
to
gain
a
better
advantage?
For
marketers,
business
analytics
has
become
an
easy
way
... [ + Read more ]

Guest
post
from
Kurt
Peckman,
Program
Director,
IBM
Predictive
Analytics
Last
Friday
I
took
a
different
train
into
my
office
here
in
Chicago.
This
particular
station
has
a
diner
located
right
next
door
and
within
steps
of
where
I
would
be
catching
my
train.
They
only
serve
breakfast
and
lunch
and
it
... [ + Read more ]

It's
been
25
years
since
the
iconic
1980s
movie
Top
Gun
hit
the
big
screen,
but
the
message
from
the
movie
is
still
true
today
–
“We
have
the
need,
the
need
for
speed.”
If
you’ve
never
seen
the
movie,
it’s
about
Lt.
Pete
"Maverick"
Mitchell,
played
by
Tom
Cruise,
... [ + Read more ]

You
know
that
feeling
you
get
when
you
surprisingly
find
money
in
a
pocket
of
your
clothes?
There’s
nothing
better.
It's
free
money.
And
according
to
Nucleus
Research,
a
provider
of
investigative
IT
research
and
advisory
services,
that's
exactly
what
business
analytics
is
for
organizations.
In
a
new
report
from
Nucleus,
they
found
... [ + Read more ]

There
was
an
article
in
The
New
Yorker
last
week
entitled,
“Why
Smart
People
are
Stupid.”
Its
premise
stated,
“When
people
face
an
uncertain
situation,
they
don’t
carefully
evaluate
the
information
or
look
up
relevant
statistics.
Instead,
their
decisions
depend
on
a
long
list
of
mental
shortcuts,
which
often
lead
... [ + Read more ]

Guest
post
from
Kurt
Peckman,
Program
Director,
IBM
Predictive
Analytics
Follow
Kurt
on
Twitter:
@KurtPeckman
Last
Sunday
was
Father’s
Day.
This
is
a
paradoxical
“holiday”
in
the
U.S.,
as
it
is
a
day
to
honor
fathers
with
gifts
and
food,
but
they
are
still
required
to
work
in
the
yard,
fix
... [ + Read more ]

Guest
post
from
Anuj
Marfatia,
Senior
Market
Manager,
IBM
Predictive
Analytics
Solutions
Not
to
frighten
anyone,
but
there
are
only
five
weeks
before
the
holidays.
The
pressure
is
on.
In
the
U.S.,
the
holiday
shopping
chaos,
advertisements,
music
and
decorations
now
begins
on
Nov.
1,
right
after
Halloween.
I
actually
feel
bad
... [ + Read more ]

Guest
post
from
Kurt
Peckman,
Program
Director,
IBM
Predictive
Analytics
About
a
month
ago
I
moved.
I
closed
after
lunch
on
a
Friday
afternoon.
The
only
reason
that
is
relevant
to
this
story
is
the
timing:
my
cable
provider
called
me
the
next
day
–
Saturday
morning
around
9
a.m.
I
knew
... [ + Read more ]