LG giant LED screen in Piccadilly Circus : LG Electronics, a world leader in consumer electronics, launches its new curved, giant LED screen in Piccadilly Circus. The electronics manufacturer has committed to a seven-year presence at this globally recognised site, as it looks to further strengthen its brand profile in the UK. “The site, which overlooks Piccadilly from the top of Haymarket, will be seen by more than 1.1 million people who pass through Piccadilly Circus each week. Pedestrians in the vicinity of Piccadilly Circus will see that the screen has started counting down to launch, a countdown which started at 9:30 am on Saturday and which takes passers by up to the time the screen goes live; 9:30 pm on Tuesday 30th January.