Gaz Beadle appeared on This Morning and dropped the expletive bomb (Picture: ITV)

Geordie Shore’s Gaz Beadle dropped a casual expletive while giving out pulling advice for men everywhere during his appearance on ITV’s This Morning, to the dismay of the presenters.

Appearing on the show with hosts Eamonn Holmes and Ruth Langsford, Gaz spoke about the relentless Geordie Shore party lifestyle and his past claims that he’s slept with over 1000 women, before Eamonn asked if he had any special seduction techniques to secure such a lofty number.

Gaz replied: ‘A lot of lads try and be arrogant and be cocky or whatever – I think it’s just be nice, be honest. I think if you pull a girl don’t be… just don’t be a k*ob.’

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He didn’t just..? On friendly daytime TV bubble This Morning? In front of OUR RUTH?

Gaz, quick to realise his mistake, apologised profusely following the comment before Eamonn and Ruth were left to clear-up the easily-rattled audiences of daytime TV from the offended floor.

The incident was also spotted by many viewers on Twitter, who found it all pretty hilarious.

lmao gaz just said "dont be a knob" live on this morning hahahahha #thismorning