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Yes. There is something to be said for having an objective representative. Imagine how heated an examination of the witness could get if it is one of the parties doing the examination. It would be very easy to make the jury dislike you, which often leads to a loss.

Also, it is hard to make smart fact-based decisions when you are emotionally tied up in the case. It is always helpful to have someone that can view the facts of the case with an emotional detachment.

It's okay to use dynamic keywords as long as you don't target your competitors directly. If the search was for "Order dominos PIZZA online" than there would be no problem since the search phrase contains the keywords "order, pizza, online".

I thought I was going crazy. Yesterday, I Used Siri to find nearest Dominoes. When I clicked on the map to make sure it was the one down the street, Pizza Hut came up as the result. I called it and thought it might have been an accident, but sure enough it was Pizza Hut's number. I had to zoom in to the map so that the Dominoes I was looking up finally appeared form behind the Pizza Hut push-pin.
Extremely annoying. /firstworldproblems

Search marketing specialist here, I doubt it's a trademark violation. You can make dynamic text ads which basically insert the searched keyword into the headline of your ads. They are legally allowed to bid on competitor keywords but they have found a work around to advertise Pizza Hut using a loophole.

It's legal for pizza hut to bid on keywords related to Dominos trademarked terms, but not for them to use Dominos trademarked terms in their ads. So it's fine for them to advertise to someone searching for "Dominos pizza", but they can't use the word "Dominos" in their ad.

This is technically right and wrong at the same time. You can "inject" what a person searches into your ad, so if that person wrote "order fish pizza" then the ad title would have been "order fish pizza". Whether it's a trademark violation tends to boil down to whether the offending company wants to fight a legal battle over it, like what almost happened at my employer, and they usually don't.

You can, however, blacklist words to ensure that you don't appear for results for that term, like dominos would blacklist pizza hut, papa johns, etc so they wouldn't pay money for people looking for their competition. That they didn't doesn't show maliciousness as much as a lazy google adwords organizer.

If requested by the trademark owner, Google will prohibit the use of the trademarked term. I run a small business in South Florida that encountered a competitor using our trademarked term to advertise their own business. Needless to say we exercised our trademark rights and Google stopped them from using the trademarked portions of our business name in their keywords.

But I gather this ruling relates to ads that use a competitor's trademark, but do not attempt to deceive the reader (as in a Chevy ad that compares their cars to Fords). This ad clearly says the buyer can order a Domino's pizza through Pizza hut, which is misleading and dishonest, and goes further than simply including a competitor's trademark in an ad.

This is not too uncommon, but it is a waste of money in the long run. The competitor can retaliate, and it will drive up the cost of respective keywords. Plus it is not an effective strategy in general...the customer wanted shitty pizza A, not shitty pizza B!

Domino’s would just have to contact google and request a trademark block on ad copy. this won't stop someone from bidding on their brand but it will make any ads get disapproved unless the account is white listed with domino’s approval.

That it is. Google search is highly dependent on localization. It's part of the reason I left the address in the picture. Even Round Table is quite a ways away from my current location. There used to be a fairly close location to me but it closed down.

I'm disappointed in you, Spectralhook. Affiliates bid on websites all the time, and it's very likely this isn't Pizza Hut's ad at all, just someone trying to score an affiliate conversion on a Pizza Hut sale.

but if you go to the site after you google it, why does it matter if you googled it first? I'm not talking about "oh, I wonder if this is a real site" googling, but actual genuine googling "yahoo.com" just to change search engines.

Probably using keyword insertion in their ad creative. Keyword insertion causes the title of an ad creative to show what someone searched for. For example: OP typed "order dominos online" and the same text "order dominos online" shows up in the ad creative.

Also this would only happen if you paid for the keyword which is a poor business decision because you'd be paying a lot for that keyword due to low quality score.

This explains everything! One time I looked online for the number to Papa John's. I call them and make an order for take out. I drive over there and say my name--no one has a clue about my order. They don't even remember me calling, so I get my phone out to show them my call log. They say that's not their number. I google the number and find out it's for Pizza Hut...

I work in advertising. It is called Keyword Substitution. Basically, it takes the exact phrase someone searches and instead of using copy written by the advertising agency, it uses your exact search phrase. It gets the highest response rate by users.

Google has basically given up on tracking these types of things. As long as it was unintentional, than there is noting Dominoes can do.

EVERY company buys their competitor’s keywords. If you don't, you're not doing it right. This is just a weird anomaly.

Search Engine Marketing is used more often when talking about the PPC ads you see on search results. Those are the ones at the top and right side of the page that are highlighted in a different color. It's a whole different ball game from SEO. SEO doesn't involve paying for placement, it's organic results based on relevancy and how much Google "trusts" the site. (That's a very basic explanation). The paid results are based more around money, which is why wealthier companies are almost always the ones in the paid spaces. It's not really a bad thing though, since organic results are typically clicked more often (about a 70/30 split)

Considering how awful their pizza is (at least in Nevada and California in the US), not surprised that they have to resort to unethical practices to trick you into buying it. Stuff tastes like they season it with gasoline.

Here in Spain, Dominos, Burger King KFC... and a lot of more restaurant franchises are managed (most of them) by "Group Zena" last year their contract with Pizza Hut ended and nearly all of the old Pizza Hut restaurants are Dominos :D

Paid Search manager here. This happens because there is an option in Google Adwords to dynamically match the ad copy to whatever the user searched. In this case Pizza Hut probably is bidding on the keyword "Order Dominos" or even "Order Dominos Online" and they messed up by using the dynamic ad matching option. Whoever is managing should have separated it into a different group....it's sad how much more detail I could go into on this

Search advertiser here: So the way this works is that there is a tool called "dynamic keyword insertion" which inserts the exact search phrase into the headline as long as its lower than 25 characters. best practice is only to do this on generic terms, not competitive terms like this or else you look like an idiot.

There was actually a lawsuit about this. Whether Google and other search engines should be responsible for monitoring what people use as key words. It was ruled that the search engine is not responsible.

This will likely get burred but the reason this is happening is because of something called Dynamic Keyword Insertion. Essentially it can take keywords in the query and use them in the ad text to make it appeal more to a buyer such as an ad like this "Buy {keyword} Ties" where the {keyword} could be "Bow", or "Black", or "Kids" and the ad would appear relevant in any of these scenarios. Of course goof up happens when the user either uses a trademarked term or if the query is irrelevant such as "buy dragon hockey mask ties", as awesome as that would be it is unlikely the retailer would actually sell such a product.