Wiley and Craig David head new Lynx advertising campaign

The two artists have joined boxer Anthony Joshua and actor Will Poulter in leading the 'Men of the Moment' initiative

Craig David and Wiley are among a number of famous British faces leading a new Lynx advertising campaign.

The two artists have been shortlisted as ‘Men of the Moment’ by the male grooming company, where they’ve been photographed along with The Revenant actor Will Poulter and boxer Anthony Joshua as part of Lynx’s wider ‘Find Your Magic’ campaign – which aims to champion “male confidence and individuality in an effort to challenge the issues that constrain men from being themselves.”

The quartet of famous faces have been specially selected by Olympic diver Tom Daley, DJ MistaJam and BBC presenter Reggie Yates, who also shortlisted 30 prominent British male personalities who are said to be “shaping our times and challenging male stereotypes in 2017.”

“To be in any category near a legend who’s left so much amazing music…,” he told NME about being nominated in the Best British Male Solo Artist category along with Bowie. “I mean I had a song called ‘Hot Stuff’ that sampled ‘Let’s Dance’, and it was a few years back and I remember getting that message from him and his approval that I could use it but also that he loved the song. I was in awe. This is David Bowie we’re talking about. If anyone deserves that award, it would be David Bowie. I’m just happy to be part of it.”