Carlsberg / BT Sport partnership

Carlsberg wanted to introduce its alliance with BT Sport to the trade, briefing us to create a co-branded campaign. We responded with a stunning set of core visuals that merged the two contrasting brands with equal prominence and brought the benefit of BT Sport to life. We then rolled these visuals through to a series of print and digital touchpoints.

Results

Following the extremely well-received internal and trade launch, we worked on the second phase of the campaign, which included the consumer-facing launch and the introduction of a further set of key Carlsberg visuals.