We’ve compiled our top ten Twitter stories of the week, which includes a study that shows that Snapchat is now more popular than Twitter amongst the key 18-34 demographic, news that Twitter has removed the ability to translate tweets, a decision tree that will help you find out if your business is ready for social media, data that shows just how poorly women are represented in Silicon Valley tech jobs and why you should shut down your Twitter account if you’re not tweeting.

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook? Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

Is your business ready for social media? Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

Twitter recently unveiled its latest diversity statistics, which revealed that the company has a 70-30 split of men to women, with that ratio moving to 50-50 in non-technical roles. But what about tech jobs? Like at many other companies in Silicon Valley, women remain vastly underrepresented in this field, with just one in 10 occupying tech positions at Twitter.

Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service. Which meant that almost 40 million Twitter users were never served ads. Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.

Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.

Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

The consumer experience has changed. Instead of one visit to one store, customers now undertake a fragmented journey across a series of channels and devices. Two thirds of online shoppers say they have recently made a purchase that involved multiple channels, and sales involving social networks have seen an incredible 357 percent increase since last year.