This video highlights the importance of early initiation of breastfeeding, colostrum feeding and exclusive breastfeeding for 6 months. It advocates the correct norms of infant and young child feeding.

The purpose of this video is to address the importance of balanced nutrition and health.

It is intended for the community at large.

Malnutrition in India continues to be at a high level with 42.5% children below the age of 5 being underweight and almost 70% being anaemic. 22% children are born with low birth weight. Lack of adequate information on nutritional needs, has been identified as a major factor for the prevailing nutritional situation in the country. Child malnutrition is both the result of economic conditions and poor nutritional awareness.

Nutrition education and extension has been recognized as one of the long-term sustainable interventions essential to tackle the problem of malnutrition and to generate awareness and to promote the nutrition status of the country. FNB's major task is to address this major challenge.