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The online poker industry began
in the middle of the 1990’s and since then it has steadily grown to reach its
current state in which there are thousands of poker rooms to choose form. There
are plenty of individual poker rooms and many poker networks, as well.

But do you know what actually
the poker network is? Well, the name is pretty self-explanatory. That is a
group of several online poker rooms, which are connected in a network – in
other words, they share the same players and the same software. That way the
network can keep active multiple tables at many different sites. A poker room
that is within a poker network is called a skin. In addition, each skin has a
unique logo and color scheme.

The poker network is a specific
poker software by some company, which poker sites can use. It helps different
brands to get new players.

What are their benefits?

Well, by using a poker network
with multiple poker rooms the casinos can fill the tables easier and can give
each player the best shot at winning the jackpot. Also, the rooms in the
network are standardized – this means that they are with the same look and
feel. Thus, you will feel comfortable in any room of the network. The lobby
will look the same in any skin. That way all players have the same options and
features giving all of them an equal start.

Why do poker sites choose to be part of a network?

Developing your own poker site
consumes not only a lot of time but lots of money, as well. Thus, if a poker
site does not have enough money to make their own poker software it can choose
to become part of a network which is much easier.

Some sites have tried to
operate on their own but have had limited success or have failed completely
and, as a consequence, they have decided to join a poker network to gain access
to more clients and, thus, keep themselves on the winning side. After all, it
is not easy to attract enough players even if you have quite a good software.
The players will not stick for long to a poker site if there are not empty
places in the poker tables or if there are not enough
other players to play with.

That is one of the hardest
things when operating a poker site – to keep the tables busy. This is another
reasons why poker sites join a network – to give their players access to poker
tables which are shared by multiple sites. This leads to more traffic and the
sites do not have to worry if their tables are busy enough and now they can
focus more on how to attract new players and to keep their existing customers.

The difference among the various skins of the same network

Well, first, the skins can
differ graphically due to being able to use their own color schemes and
branding. In addition, the bonuses may be different in the various skins.
Customer service is another thing that can differ. Thus, research the various
skins for a while to find which is the best one to play on.