Individuals and teams from the Detroit police and fire and Windsor fire departments are to face-off Thursday at American Coney Island's 7th annual Coney Dog Eating Challenge.

The main event will measure who can eat the most coneys loaded with the chili, onions and mustard in 10 minutes.

Matt Holowicki of Plymouth is the current individual Coney champ. He has held the record for the last three years. Last year, Holowicki ate 20 coneys in 10 minutes. This year, he he will sit out and instead be one of the judges, along with former Coney champ DeSean (Whipdog) Whipple.

Matt Holowicki was the 2016 winner of the Coney dog Eating Challenge at American Coney Island(Photo: American Coney Island)

The winner receives a coney championship belt and prizes from a variety of local retailers, restaurants and other supporters, including one year of free meals at American Coney Island. The individual competition will begin at 5:45 p.m.

There will be another challenge between teams from the Detroit police and fire departments and the Windsor fire department. Their competition will take place at 5:30 p.m.

If you’re a coney lover and up for the challenge for a chance at the American Coney Island Coney Dog Eating Champion title, you can register for $10 in advance; $15 on the day of the event.

The public can attend for a $5 donation. Proceeds from registration fees, a portion of the day’s sales and donations will benefit the Detroit Police Fund and Detroit Firemen’s Benevolent Fund.