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Alun is almost right with his story about the shop at burton's factory closing. The problem though, was not sub-standard biscuits being sold on, but "real" ones. The factory shop sold standard products at discounted prices to the factory employees, but would also serve anyone else who called in, including local shopkeepers. So many of them took advantage of the special prices that the local cash&carry complained to Burton's head office, so the shop was closed to the public.

Nicey,
I've just read your write up of the 'Weston's Wagon Wheel', and have
just stirred up memories of my school days
I was educated at the school which is next door to the Burton's factory in Llantarnam, South Wales and every time my school chums and I had a chance we would scamper down to the factory's shop and buy bags of Wagon Wheels which were not of sufficient quality to be packed up and distributed in the normal way. There would be 20 plus wagon wheels to a bag of various sizes,
shapes and quantities of chocolate/jam. These were then consumed with great gusto during our lunch break.....but unfortunately for every good thing there's a bad one....
One day after indulging ourselves in our Wagon Wheel fest we suddenly remembered that we had double PE after lunch and on that particular day we had to give it our all in a practice game of rugger for a big match we had lined up. I was ok for the first few minutes or so until I was running down the wing at full pelt and was barged into touch by a big bruiser from the upper sixth form. When I got to my feet and drew in a deep breath through my nose (as we were taught by our sports master!!) I got a whiff of the baking odours from the biscuit factory. Well the accumulation of vigorous exercise, 20 or so Wagon Wheels and that sickly pong was too much for me and yes you've guessed it I was talking to God on the big white phone, which of course got everyone else, who scoffed Wagon Wheels that lunch time, boffing too.
As you can imagine the rugby pitch was not a pretty sight and the memory of this ordeal has stuck with me since, especially when I travel past the factory/school on my way to work just as another batch of biscuits are leaving the ovens giving off their sweet sickly odour.

Cheers Alun

PS. Shortly after this incident the factory shop was closed the official story was that some unscrupulous people were selling on the below par biscuits at car boot sales and thus giving Burton's a bad name.....but I think it was my sports master threatening to duff up anyone who sold us anymore Wagon Wheels.