public relations

Oh, Pepsi. What did you do? Why did you do it? This is the type of marketing that ruins marketing for the rest of us. I hate this kind of marketing – the hijacking of a movement for the sake of making a few bucks. This type of marketing puts profits over people, and this ad in particular made that fact even worse by using today’s hot-button topics to sell a soft drink – a soft drink – in an ad that didn’t even address anything, just took several serious matters and threw so much pixie dust on them they were barely recognizable. Friends, this blog post addresses politicalRead More →

Going viral is the Holy Grail of the Internet. It is essentially when something is shared – a lot – the modern-day water-cooler talk. What does it take to go viral? Here is your step-by-step guide: Make or capture something awesome. Share it online. Go viral! It’s easy, isn’t it? We’ve all posted something that’s gone viral, right? Wait… no? The truth is, you can’t make something go viral. You don’t decide if something goes viral or not. You can make something awesome and hope it goes viral, but that’s all. The special formula for making something viral is this: awesome content + right timeRead More →