Microsoft’s Lumia 400, the cheapest Windows Phones yet, but what is the brand becoming?

Microsoft has announced the Lumia 435, the first 400-series Lumia and the cheapest Windows Phone yet. The Lumia 532, also just announced, is an upgrade to the Lumia 530 and also pitched at a low-end market.

The phones are expected to go on the market in February at a price of around €69 (£53.50) for the Lumia 435 and €79 (61.50) for the Lumia 532.

I like the Windows Phone OS, and these devices look like great value. That said, the last aspirational Windows Phone was the Lumia 1020 in Summer 2013, with its fantastic camera. You would be forgiven for concluding that Microsoft has given up on high-end Windows Phone devices, which is unfortunate for developers since those are the devices likely to deliver more app sales.

If the Lumia brand has become strongly associated with cheap phones it will be hard for the company to convince customers that a high-end device is worth their attention in future.

We may get some phone news soon, linked to the launch of Windows 10; we may hear more at the event on January 21 in New York.