Body Shop

The Body Shop was founded in 1976 by Anita Roddick.1 (One of the funny side notes is that it's first shop opened right next to an undertakers office). For the most of it's early existence it had a local feel to it, A Family owned store In January 1986 The Body Shop company went to the London Stock Exchange Market…

Introduction

It is said that, despite this huge change in ownership, "Anita Roddick's baby" will "retain its existing identity and values and operate independently within the L'Oral group, led by the current management team." Time will show the truth. The body shop continuously was on a rapid growth path right from the beginning , it encountered some turbulence during the end of the last decade. This paper will analyse the Historical data of the Body Shop and do a SWOT analysis on it's strengths and weaknesses review it's annual accounts over the period of 1999-2006. How it became an outstanding success despite defying the Industry norms. And finally how sustainable that success is. Based on the above a base case for 2007-09 will be prepared
A brief analysis of the historical data reveals that Financially The Body Shop is on a sound footing financially and was so until the purchase by L'Oreal. There is a healthy growth in the Turnover averaging around 8%. The cost of sales rarely exceed 40% leaving a fairly healthy margin to work with. That margin is again reflected in the fact that the gross profit is consistently around the 60% mark. ...

It is said that, despite this huge change in ownership, "Anita Roddick's baby" will "retain its existing identity and values and operate independently within the L'Oral group, led by the current management team." Time will show the truth. The body shop continuously was on a rapid growth path right from the beginning , it encountered some turbulence during the end of the last decade. This paper…

Other models like Ansoff Matrix, and the model presented by Johnson & Scholes has been made use of for the purpose of this strategic analysis. The latest information available on the financial performance of the company has been used to report on the financial strengths of the company. Based on the strategic internal analysis of the resources, capabilities, strengths, and weaknesses of the company…

It does not require a lot of skills or special training to start your own body shop, but the success will depend on your ability to go the job well and serve the customers to their satisfaction. With such reasons, the following information will help in starting your own body shop.…

From the foregoing discussion, one might expect that their products should not have successful. What happened, however, was entirely unexpected. The performance of Starbucks has become legendary. In just 20 years, the Seattle company has grown from 18 coffee shops to thousands making it a leading global brand.2 Starbucks hardly advertises but has experienced 20% bump in global brand value.…

The first Body Shop, painted an appropriate green, opened in 1976. Roddick's timing was excellent. The first Earth Day had been celebrated in 1970, with the participation even of corporations such as the chemical and petroleum industry giants Monsanto and Texaco. There was growing international consciousness on issues related to the environment and sustainable development. People's desire and…

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