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Barclays has nod and Bink for loyalty programmes

Barclays is partnering with (and investing in) payment and loyalty platform Bink to digitalise the way customers use loyalty programmes.

Barclays leads £10m investment into Bink

The bank has committed to a “significant” investment and will take a minority stake in the UK firm – as it has led an investment round of £10 million into the start-up.

Ruchir Rodrigues, head of digital and open banking at Barclays, says: “Bink has created a practical and innovative solution to an everyday problem and we’re excited to support them in the next stage of their growth.” Bink’s loyalty card app will be integrated into Barclays’ debit and credit cards.

Rodrigues adds: “Over six million of our customers use our mobile banking app to manage their day-to-day finances, and we strive to make that experience as easy, intuitive and secure as possible.”

It is understood that Bink’s founders were initially hoping to raise £25 million last year, but this did not materialise. According to CEO Mike Jordan, the plan was “slightly too aspirational around the timeline”.

Founded in 2015, Bink’s Payment Linked Loyalty platform uses technology to allow customers to link payment cards to loyalty programmes, enabling them to automatically collect loyalty points when they make a purchase with their linked payment card.

Bink is operating in the UK, and has offices in London and the south east of the UK. The new funding will help it launch in the US and South Africa.

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