Just got this in the mail n it was a bit snug so after chatting with fit ambrassador, I am returning for next cup size up. However, this bra provides Ft. Knox security without the bulk. It comes up high enough in the armputs to contain any jiggle - had a breast reduction years ago which left some loose bits in my pits - but only has 2 hooks in the back which is great for the painful arthritis in my hands. I religiously wore Curvy Couture but the 4 hooks were a challenge. My size was 40 G, so going by the guide, I got 40F in this but am returning for 40FF, 2 of them! I'm telling you, ladies, you owe it to you to try this one. (BTW, the unkind remark about the model was unfounded. I've seen her in other ads n she is stunning. Even if she weren't, how would you feel if someone did that to you? What if her kids or mom see it? Just like a bra, if we aren't lifting people up, what good are we?)

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