“tl;dr A good selling template must be unique + generic. That’s the fine art of crafting a template.”
Love this CMT ! so true.

Me too

But at the end of the day, a big-name seller like Orman Clark, for example, is gonna sell more copies of a theme than an first-time seller will of an equally-awesome theme, due to the fact that Orman has built up a community around him, via Premium Pixels, Twitter, Dribbble, etc., and more people can find out about his themes.

actually ! He is my idol

If you build a quality theme, buyers will find it.

Yep and i think Orman built the easy-to-use and powerful theme option !

ConorDesign said
I guess a large part of that is marketing. This is true of any product, not just ThemeForest – If you have an amazing product but nobody can find it, it won’t sell well. Conversely, if you have a terrible product, but a history of great products, it might sell well nonetheless.
The answer is simply to keep on making great products, build up your reputation, and hope for the best

+1

I agree with ConorDesign .

it depends on your marketing ability, the way you build up your reputation on internet, easy-to-use & customer-friendly product.