OT: Advertising

As inundated as we are with advertising (especially, for those of us
that consume a decent amount of multi-media), I thought this was an
interesting article. Depending on how many brands of power tools you
know, you may perhaps find it (at least a little) interesting too--not
necessarily surprising.
http://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/
Bill

Why don't they add: "Proudly made in Germany!"?! :)
Clearly, the retailer wishes the consumer to associate them with a brand
name "synonymous with quality" rather than over-priced cheap stuff.
Anyone who doesn't believe it can just look at the price--as if that is
evidence of value.

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