In total, AREA 23 was awarded two Gold, two Silver and two Bronze Lions, while 15 FCB Health Network campaigns have been honored on Pharma, Health & Wellness, Design, Digital Craft, Industry Craft, Mobile and Creative Data shortlists

AREA 23, an FCB Health Network company, continued its impressive 2019 Cannes Lions winning streak today with the Grand Prix trophy in the Innovation – Early Stage Technology category for “See Sound.” The Grand Prix adds to the agency’s one Gold, one Silver and one Bronze Lions for the campaign, created in partnership with Wavio. AREA 23’s “One Word” campaign has won one Gold and one Bronze Lion, while its “Get Up Alarm Clock” campaign was awarded a Silver Lion.

“Winning the Innovation Grand Prix is an incredible validation of all the work we have put into this product, which the deaf community so urgently needs,” said Greyson Watkins, Founder & CEO of Wavio. “What a fantastic way to kick off the commercialization phase of ‘See Sound!’”

In a time when sound recognition technology is constantly advancing, the availability of smart devices for the deaf community is severely lacking. “See Sound” is a revolutionary home device powered by an AI-learning model that can listen for a variety of household sounds and distinguish between them with an industry-leading accuracy level. This is possible because it was trained from the sound data of more than 2 million YouTube clips.

“The Innovation Lion is the ultimate award in 2019, as brand and product innovation are pharma’s next frontier,” said AREA 23 Chief Creative Officer Tim Hawkey. “To be on the leading edge of this new era is absolutely incredible. ‘See Sound’ is steeped in data science, deep machine learning, hardware engineering, product design, branding and packaging all rolled into one. Seeing our agency teams pull off this feat is absolutely inspiring and an incredible proof point of our capabilities.”