29 responses to “American Eagle, you should have known better.”

I recently had a student wear a rodeo shirt that was supposed to be funny because of the sexual innuendo, but I was more offended by the wrong use of your/you’re in four inch letters! (I really wish I could remember exactly what it said)

This is not the first incorrect you’re/your shirt AE has ever made. About 4 years ago I was admiring one on a table, contemplating purchase, when I noticed IT. The blaring grammar error. I wrote the company.

Sloppy usage is becoming endemic. In the produce section of my local supermarket this weekend I saw several rows of cartons with a company slogan stamped on them: “never worry about it’s [sic!!!!] quality.”

OMG I was so mad when i saw that today I refuse to shop there now. Dumbasses. I yelled really loud “No wonder everyone at my school is a moron. They all shop here! These people can’t even spell!” all the kids at my school shop there. I used to. HA! not anymore!

hmmmm – I’m a bit of a fan of the proper use of English and mistakes like this are disturbing. But I also can’t help but reflect on the fact that languages DO evolve. It’s quite conceivable that the subtle differences between your and you’re will be dropped (and perhaps even be replaced by ‘ur’) and then maybe future generations of grammar spotters will have more of a carefree existence……..oh and I had to grin at ‘..I wouldn’t be surpised..’

My boss made the comment that maybe they did it to avoid copy right issues. Maybe they are being really clever and are like, “No, no…”love the one your with” and “Love the one you’re with” are two completely different sentences with two different meanings. Hell, ours doesn’t even make sense, it’s not referencing or copying anyone’s famous song lyrics.

I’d like to think they are that clever, but then I reminded him that it is American Eagle we are talking about.

Hi! I think a lot of people nowadays commit mistakes like that because of some movies and songs. In my country, one of the biggest reasons people commit spelling mistakes like that is sending SMS messages/texting because we tend to spell the words in a shortcut manner. For instance, You’re or your becomes ‘UR’.

I do believe that we are moving on to an era similar to the movie ‘Idiocracy’ where the differences between Your and You’re are becoming smaller. Soon it will be acceptable to use either for any purpose.