“Lamborghini will celebrate their 50th Anniversary by revealing something truly special at Geneva this year,” he said.

“It will be the fastest car Lamborghini has ever produced and will be very low volume. Less than 10 cars will be produced and most of them have most likely been sold.”

When asked about the motivation for such an extreme car, Perini replied, “We want to shock the world with this car.”

It’s not the first time Lamborghini has set out to create a highly exclusive limited edition model, and evidently, there’s no shortage of willing buyers, despite the financial doom and gloom that still lingers.

In 1968 it did the one off Miura Roadster and followed up in the 1970s with the Lamborghini Miura Jota

More recently, Lamborghini revealed the limited edition track-only Sesto Elemento (above) at the 2010 Paris motor show. The company agreed to build only 20 and all have reportedly been sold for 1.9 million euro ($2.5 million) each.

The more extreme Lamborghini Aventador J (above) was revealed at the 2012 Geneva motor show, which was reputedly sold off the initial sketches by Perini for around 2 million euro plus taxes ($2.6 million) and was paid up front.

According to Lamborghini CEO Stephan Winkelmann, the iconic Italian sports car maker will continue to invest in special edition cars.

“One-offs and low volume special editions are part of Lamborghini’s DNA – they allow us to be purists.”

Lamborghini director of research and development Maurizio Reggiani also told CarAdvice the car to be shown in Geneva will be for the road.

“Unlike the Sesto Elemento, which was only for the track, the car to be revealed in Geneva will be homologated for the road, although it won’t be a new model,” he said.