Sad. The new marketing slogan may as well say: We only make, one thing: The ultimate Toyota Corolla for young professionals and newly affluent families.

What happened to the ultimate driving machine? What does hands free trunk opening have anything to do with an ultimate driving machine? Reading texts? Comfort access? Cool and all, but too pedestrian and soccer-mommy oriented marketing for a brand that claims to make "ultimate driving machines".

Exactly! I was excited when BMW announced the change back to the Ultimate Driving Machine, but then it seems like that's all they did. They kept the stupid JOY campaign, but just slapped the Ultimate Driving Machine slogan on it.