The percentage of web sites we support that do not have Google Analytics implemented correctly. We work on rooting all of our analysis in a deep understanding of performance trends, and that begins with comprehensive and accurate data.

82%

The share of the overall web analytics platform market that belongs to Google Analytics.

2.35%

The average landing page conversion rate according to WordStream. However, conversion rates vary significantly across industry, device, and marketing channel. Establishing a relevant benchmark is a good first step towards understanding and optimizing conversion rates.

Digital Analytics

The discipline of digital analytics relies on getting accurate and clean data and then using appropriate internal and external benchmarks to measure and analyze the data for risks and opportunities. We analyze key metrics like bounce rates, exit rates, conversion rates, time on site, pages viewed per session and seek to understand how performance varies across device types and acquisition channels. Ultimately, our digital analytics efforts are designed to help drive more qualified traffic to the site and convert those site visitors into leads and customers.

Traffic Acquisition Analysis

Understanding the relative importance and performance of all the unique sources of digital traffic is a critical step in forming a digital analytics plan. We use Google Analytics to analyze Organic Search vs. Paid Search vs. Social Media vs. Referral traffic and more, to help make sure that marketing budgets are being allocated in order to optimize overall ROI.

Google Analytics Implementation

Before it was purchased by Google, the legacy system that became Google Analytics cost as much as $20,000 per month. GA is now a free platform accessible to all who know how to implement the code, set up the tracking infrastructure, and properly analyze the data. This data is the foundation of all our digital work.

Conversion Tracking

It’s one thing to set up a base installation of Google Analytics to understand web traffic trends from an Acquisition, Audience, and Behavior standpoint. It’s another thing entirely to set up custom goals to measure and understand the specific conversions that drive the most value for a given business. We use Google Analytics and Google Tag Manager to make it happen.

Segments and Custom Audiences

With a proper implementation of Google Analytics, we’re able to segment, analyze, and isolate unique populations of web site visitors. After creating these Audiences, we’re able reach them through Google Ads remarketing campaigns with custom messaging, which significantly increases conversion rates and ROI.

ECommerce Tracking

Running an ECommerce website? Advanced ECommerce tracking is another custom implementation of Google Analytics. Setting up ECommerce tracking properly allows Google Analytics to not only track conversions, but register all product sale and transaction data.

Conversion Rate Optimization (CRO)

Once a web site is performing well in terms of efficiently acquiring qualified traffic, it becomes important to understand how effective the web site is at converting those visitors into customers. Landing page testing through Google Optimize and Google Analytics is a key part of conversion rate optimization efforts.

Interested in a digital analytics audit for your site?

We offer flat rate pricing on custom analytics audits. We’ll also complete a basis SEO audit of your site while we’re at it. Fill out the form below if you’re interested in learning more.

Analytics and SEO Audit

First Name *

Last Name *

E-Mail *

Website *

Having Root & Branch Digital Marketing working with us as an extension of our company has been amazing!

The hands on approach and the great skill of “Listening to the Customer”, has not only been welcome, but has provided us with the tools to better present to our market.

The regional paid search advertising strategy is just what we needed and we really didn’t know how to start…until we began to use SEM advertising, through Root & Branch.

Reed R.TF Campbell

I have been approached by many “professionals” in the digital marketing services field, but Zack truly exemplifies the definition of being a professional. His marketing expectations and ideas are explained well to the client, he completes his work in a timely manner, and then he explains how his work has benefited our business. He is trustworthy and manages to develop an ongoing relationship with his clients.

Justin V.Vujevich Dermatology Associates

Zack has been handling our internet marketing for over 1 year. He has increased our traffic tremendously. After analyzing our website and discussing our marketing goals, he has suggested many different avenues to pursue. We have regular meetings to discuss what has been done and what we can do in the future. We had tried a big-box vendor, but after we were signed up, we could get no service from them. Zack’s approach is very individualized and that is what was needed in order to be effective. I would recommend Zack’s service for any size business.

Lynne G.Greentree Printing & Signs

Root and Branch Digital Marketing (R&B) has been a pleasure to work with. We have found R&B to be extremely flexible, agnostic and client focused. Our company’s digital presence, website visits and customer leads have increased substantially since engaging R&B.

Neal L.Haynes Materials

I have worked with Zack at Root and Branch for about a year. In that time we worked on many campaigns together. The detail and passion he provides on ALL of the campaigns he takes on is above and beyond, exceptional! No matter the size, Zack holds himself accountable for the results of his marketing, advertising, and analytic efforts.

Lola M.

Zack helped us feel comfortable in what was otherwise a very uncomfortable world where we lack knowledge. He is trustworthy and takes the time to really explain what it all means, how it works and how it impacts our retail business.

Justin A.Room Concepts Furniture

Zack & his team are exceptional in all respects – customer service, understanding your individualized needs, and providing the best product.

Benjamin M.Waystride

Certifications

Root and Branch is a certified Google Partner. We also hold certifications in the following specialties and platforms:

Google Ads

Google Mobile

Google Analytics Power User

Google Tag Manager

Hubspot Inbound

SEMrush SEO

Experience

Our team has a diverse background from a variety of industries that helps us maintain an informed and balanced perspective. Some of the functions we represent include:

Director of CRM for an international specialty retailer with 6,000+ locations.

Director of Marketing Planning for a Fortune 500 level company with a complex marketing mix.

Partnerships and Focus Platforms

We are certified Google Analytics Power Users and Google Ads experts, and are certified partners with platforms like Yext, BirdEye, Databox and more that help us drive and measure results for our clients.