Unlike like Bloomberg’s these appear to have been done in-house. That does not mean they have a legitimate grassroots, just that they have at least one person on staff with some political knowledge.

The incumbent endorsements are just for prestige, like what NRA does. Since incumbents usually win this gives them the ability to say later on that 85% (or whatever) of Giffords-endorsed candidates won.

It is unclear what, if anything, comes with the endorsements. Money, mailings, etc.

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