Our management team encompasses over 75 years combined experience in banking, finance, HR, and payments processing. The problem is that we look like a small time operation. When dealing within the financial services market, credibility is really important.

Tell us a bit about who you are and the people you reach

This is a business- 2- business (B2B) financial services company. Their primary audience will be other business, corporations and retail operations.

Their market, include business buyers are using more rational thought when selecting a product or service for their company. They are motivated by saving money, increasing productivity or raising profitability.

• B2B buyers are rational decision makers (or a committee of rational decision makers) who are not swayed by emotional factors such as "Pretty" however, they are looking to work with companies who look credible.
• B2B purchases are all about the relationship between the individual sales rep and the buyer; if the B2B brand means anything, it is created by the brand promise, reinforced and enhanced by the sales rep.

Companies that our client is interested in targeting are;
Small/ medium sized businesses who require an outsourced sales / marketing solution, financing for their business growth, point of purchase transaction equipment or HR benefits...

Please refer to the full creative brief attached to this project.

Requirements

We are looking for a logo.

This logo needs to tell a story about the company and position it as a credible and established entity. We are open to any new ideas, but please consider these two concepts when developing your ideas.

We really like the idea of a simplified Welsh Dragon as used on the One pound British coin. Remember that we are trying to create a higher-end, sophisticated look and feel for this company. I can't say this enough.

Typography is really, really important. Please use unique, interesting fonts. Please do not use any clip art in the logo.

Verb Strategy & Creative will own the logo 100% with no usage by anyone else.