Samsung has unveiled a smartwatch with a colour screen that can show alerts, be used for voice calls and run apps.

The Galaxy Gear had been highly anticipated since the firm is currently the world's best-selling smartphone maker and has beaten Microsoft, Apple and Google to unveil such a device.

Samsung called it a "fashion icon".

However, analysts warned that a decision to limit the watch to working as an accessory to other Galaxy Android devices might limit its appeal.

Samsung has previously said growth in the sales of its handsets was slowing, so investors are eager to see if it can find another successful product.

Galaxy Gear
The Galaxy Gear is being made available with a range of colourful watch straps
It unveiled the watch - which will go on sale from 25 September - at the Ifa consumer tech show in Berlin.

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A question on smartwatches. i know that apple watch would be compatible only with iphones. But would the Samsung gear also be compatible only with Samsung or would it be compatible with other phones too.

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A question on smartwatches. i know that apple watch would be compatible only with iphones. But would the Samsung gear also be compatible only with Samsung or would it be compatible with other phones too.

Samsung only recently opened up their watches to Andrioid, they are considering iOS support. Don't think its there yet.