The In’s and Out’s of Engagement Scoring

Join Mirko Widenhorn, Strategic Consultant & Senior Account Manager from iModules for a ‘hot topic’ episode on using engagement scoring to help support your engagement strategy. We’ll talk about what to consider if you’ve started thinking about engagement scoring and how an engagement score can help your entire advancement team work more efficiently. We’ll hear how other schools have used engagement scoring to change strategy and focus on key populations, but also talk about things to keep in mind with engagement scoring. Finally, we’ll share some tips about who to involve, how to keep it top of mind, and how to put a strategy together to truly benefit from the results.

Episode Host

Kim Infanti

Kim Infanti enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.

Guests

Mirko joined the iModules team in July of 2013, bringing over 11 years of higher education experience. Most recently, he was the Director of Alumni Relations and Annual Giving at Wilkes University. At iModules, he provides consulting services related to engagement scoring, strategic planning as well as in-depth analyses of client websites and programming. Mirko is a Drew University graduate and recently completed his Ed.D. in higher education administration at Wilkes University, focusing on whether giving differs based on participation in different types of alumni programming.

Judy Sitler joined the Muhlenberg College Advancement team in October 2011, serving in roles for both Corporate, Foundation and Government Relations and Annual Giving, before transitioning in August 2012 to Assistant to the Vice President of Advancement. In December 2017, Judy was promoted to the Assistant Director of Donor Relations and Special Projects, where she supports the efforts of both departments. Within Donor Relations, Judy is responsible for developing and leading stewardship protocols for endowed funds, with primary responsibility for study abroad, award and research funds, and oversees all aspects of membership and tracking for Muhlenberg’s Lifetime Giving Society. For Special Projects, Judy leads data analysis efforts across the advancement office, assisted in the design and implementation of an Alumni Engagement Metrics program and helps manage all aspects of the campaign planning process. Judy is a graduate of Muhlenberg College, having obtained her bachelor’s degree in accounting, Summa Cum Laude, in May 2017.

Natalie Hand, Assistant Vice President of Alumni Affairs and Career Services

Natalie Hand is the assistant vice president at Muhlenberg College responsible for Alumni Affairs and Career Services for the past six years. Natalie has spent her career working in philanthropy – both from a funder’s perspective with corporations and government agencies who provide financial support as well as from the perspective of nonprofits seeking financial support.