NEW YORK: In a bid to promote safe driving among its user base, Google has introduced the 'do not disturb' feature on its flagship device Pixel 2, which can automatically detect whether a user is driving and activate the feature, if required.

The US-based tech MNC, which announced two new editions of the Pixel earlier in the week, rolled out Pixel Ambient Services, an app which provides features based on local context for Pixel devices, reports The Verge.

The new feature suggests that the phone will automatically go into a 'do not disturb mode' when someone is driving. It will reportedly use Bluetooth and device motion to determine when to activate the feature.

Earlier in September, iPhone aggregator Apple revealed the iPhone X, its anniversary edition, after much-anticipation, comprising a similar feature. Similarly, Samsung too revealed a similar feature on its device.