Brandmuscle Infographic Highlights the Success and Failure of Co-Op Advertising and MDF Programs

Written by: Olivia Young

Local Marketing Software Company Leverages Gleanster Research to Highlight Opportunities for Channel Marketing

The State of Co-Op and MDF benchmark report developed by Gleanster Research uncovered why billions of dollars from co-op programs are reported unused every year. It also shared insights about how multi-channel marketing managers can make more strategic investments in people, process and technologies to support their co-op advertising programs.

How could almost 48 percent of appropriated funds go unused every year – a total Gleanster estimated at $35 billion? Especially considering eight of ten brand marketers believe co-op and MDF programs drive sales and have value? We asked the same question.

Gleanster’s research provides practical and actionable insights that can shape co-op and MDF programs to work in today’s evolving media landscape. Our infographic helps channel marketing managers by highlighting:

Major bottlenecks in co-op use at the local level

The disconnect between co-op and new digital marketing tactics

Co-op program management tips from industry leaders

Take a look at the infographic, then let us know if you agree or disagree with the findings in the comments below.