That's Architainment

Oh, that word. On the whole, I can't stand euphemisms, neologisms, or made-up business jargon. In most cases, they're used by people who have nothing to say but who want to keep on saying it. That goes double for the weird, hybrid words you hear in my line of work, like “prosumer” (to denote a magazine read by professionals and consumers alike) or “architainment.” The latter can't really be translated into English; it sounds like a merger of architecture and entertainment, and what it's