"Actionable Content" Is Not a Strategy

Just because content is not "actionable," does not mean that it can’t help you convert readers into customers.

The problem with “actionable content” is that it’s a commodity.

It often requires little subject matter expertise and lacks specificity. Actionable content is not a substitute for a cohesive content strategy. This isn’t to say that none of your content should be actionable, but if all of it is, it’s sure to be ineffective.

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