Book Promotion: Should you appear in your book trailer?

Usually, you won’t see an author appearing in their own book trailer. But sometimes it’s exactly the right thing to do.

Book trailers are like the movie trailers you see at the cinema before the feature, except they’re about a book… a 2-4 minute teaser, designed to pique the curiosity of an audience. They can be made for both novels and non-fiction books.

Book trailers most commonly appear on the web, although sometimes you’ll see them in other contexts as well.

Because words on a page don’t exactly create a visual feast (!), directors of book trailers find other ways to represent the imagery of the book. Some use actors, some use animation or photos or graphic concepts. Some book trailers cost tens of thousands of dollars to make or even more. Some are made with an iPhone in the backyard!

It’s rarely a good idea for an author to appear in their trailer, but I’ve got two examples here of author appearances that work. See if they help you decide whether you should appear in the trailer for your own book.

Non-fiction

Nine minutes past midnight, Dr Ernest F. Crocker

This book is an exploration of the spiritual aspects of healing, with lots of personal stories, told by a senior medical specialist. (I worked with Ern in the book’s developmental stages.) Take a moment to watch the trailer and we’ll talk about it below.

1. Getting to know the author is an important part of this particular book

Nine minutes past midnight is essentially Ern’s personal story of how as a young, rigorously scientific doctor he was confronted with a medical miracle that science and logic could not explain. It altered the course of Ern’s life and career, and also set him on a quest to talk to other doctors about their experiences of divine intervention in their work and lives — including those times when the miracle doesn’t happen.

The primary strength of this book is Ern’s willingness to reveal his inner thoughts — including doubts, fears and failings — to the reader. It feels ‘right’ that we get to see him in the trailer. It helps us trust his honesty.

If you’re writing non-fiction and it’s deeply personal, this could be a reason for you to appear in your trailer.

2. This author does a good job in front of a camera

Ern is a public speaker with many years of experience, which stands him in good stead when looking down the barrel of a camera.

How comfortable and confident are you in front of the camera?

3. It creates positive synergies with the author’s platform as a speaker

Ern is building a respected reputation as a speaker in the general area of wellness for business people. To appear in his book trailer builds two-way ‘brand recognition’ between his speaker and author roles.

Would it be a good business decision for you to appear in your own book trailer? Is there a way it would enhance other aspects of your work or writing career?

What if you’re writing a novel? Surely it’s never a good idea for a fiction author to feature in their book trailer!

Fiction

Machine man, Max Barry

This was a book trailer I stumbled upon via Twitter, and it led me to discover a new author (new to me, that is) and even buy a book I wouldn’t have expected to buy (an incident that I blogged about over on my author blog).

The shower cap and the outrageous punchline would play a big part in the 28,000 views this one has had, of course. 😉

But what can we learn from it for our own trailers? Against all the rules, this appearance by the author works, because it actually shows us a lot about what we can expect from the book, without seeming to do so.

If a potential reader likes the dark humour and straight-faced lunacy of the trailer, it’s likely that they’ll enjoy the same sense of humour in the book.

The author presents himself as a hapless victim of change and new technology, which actually resonates with his main character’s situation (“A story for the age of pervasive technology…”).

The book’s main character is so bewitched by the beauty of the machines he designs in his work at a top secret facility that he’s prepared to amputate his limbs to become a machine himself. The author shows a similarly simple-yet-outrageous dedication to his own art.

It’s hard to imagine a book trailer of this type working for a book that didn’t have humour as a key element. My novel Poison Bay is about a bunch of people who hike into the wilderness and start killing each other. 😉 I could make a book trailer with me climbing a mountain and talking about it, but I would probably end up looking ridiculous (even if I wasn’t trying to!), which might be fun but doesn’t exactly promote the spooky themes of the novel.

What about your novel? Would it lend itself to a book trailer starring YOU?

Can you think of how a fiction book trailer could feature the writer, and still work? Or is this Machine Man book trailer a one-off? Have you seen other examples where a novelist appearing in their book trailer has worked?

What about non-fiction? I’d love to see examples that you think are successful.

Disclosure of Material Connection: I have decided to become an affiliate for some carefully selected writing, publishing and blogging tools that I use myself and recommend to my friends. This means some of the links on this blog are “affiliate links". If you purchase a product via one of those links, they pay me a small fee for the introduction -- without charging you any extra.

Did you enjoy this article?Sign up to getnew articles by email.Maximum 1 per week.Absolutely no spam, ever.

Comments

Great advice, as always. I just watched a book trailer with an author in it and was wondering about the whole author appearing in a book trailer thing, so also very timely 🙂
ps: I loved the Max Barry trailer. Very clever!

Hi Marianne, you’d have the same issue as me if you wanted to appear in your trailer. Although you could pretend to be your detective perhaps, or just following her around in the distance??? Hmmm. Would require a trip to Kiribati though…

Great post and examples of book trailers! The first trailer looks fascinating, and I may actually buy this book, based on the author’s appeal — as you say, Belinda, he is an excellent speaker. I don’t know if I’d buy the machine/man one, as it’s not my type of humor, but I agree that it’s a great trailer because the author is very funny! And I love Bill Dare’s wacky dancing! As you and Marianne point out, these all work well with the author as the “star.” I’d never considered the author actually being part of the book trailer, unless he/she was very famous, but your points definitely give me something to think about!

That’s the value of a trailer, Louisa! Sometimes it can show you something unexpected about the book. (when it’s done right)

And I think all three of these trailers show that you don’t need a huge budget to make a good trailer. These are all things we could do for ourselves if we’re handy with a camera and have a good sense of timing for the editing.

WOW! Those are very cool think outside the box book trailers. I made one, but it’s much more straight forward. I won’t be doing any eyebrow dancing or chopping off any limbs, but my mind is swirling. Thanks!

The mechanics and cinematography of Dr. Crocker’s video are very good quality, but his book would only be appealing to people who are already religious believers. Accounts of supernatural interventions of a personal God, with “miracles” and divine interventions into individual lives are–not to be impolite– a dime a dozen. The claims of being a “skeptic” ring hollow, given his other affirmative statements about God. The refs to God just waiting to go walking with you and become a part of your life are commonplace religious sentimentalisms. No reflection on the quality of the video, it is thoughtfully put together. But the book falls into the category of “Inspirational,” and is not of universal interest.

His belief that the Author of the Universe actually looks in on his practice, and assists him with his more difficult cases, amounts to a very large truth-claim and leaves him no time to say very much about the book itself

The other two subjects do not fall into any areas of my interest, so have no comment on them.

Thanks for your thoughts, Hal. No author’s book will appeal to everyone, and it would be bad marketing to try to do so. We each need to target our niche and be true to it. That raises an interesting side issue that we often forget — it’s important that our book marketing shows people WHETHER OR NOT this will be the book for them. Readers who feel tricked or who buy a book by accident will leave bad reviews and bad word of mouth — that’s a sale that costs us many more sales.

The point of my article still stands. Authors and publishers/self-publishers who are thinking of making a book trailer can find it useful to think about why this author’s appearance in this particular video worked towards his purposes, regardless of whether they’re interested in the book’s subject matter. The principles can be adapted to all sorts of books on many different topics.