For example, if you’re not on Snapchat, you probably have no idea about DJ Khaled’s “major keys”, and if you have no idea what that reference means, my friend, you're behind the times.

But as the app's grown and become increasingly popular - and as has happened with every rising social platform before it - older users are now giving the platform more attention.

According to a new report 14% of US smartphone users over the age of 35 are now on Snapchat, up from just 2 percent three years ago, while 38% of smartphone users aged 25 to 34 have also signed up to the ephemeral content platform.