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Somewhat to my disappointment, a quick bit of Googling showed there are many more than two products already present in this space. But there do seem to be several more sophisticated products that offer advanced capabilities. I won’t mention names because I haven’t spent enough time researching the topic to understand which ones are truly important. I’ve seen several (well, two) articles recently about mobile marketing software. That’s one mention short of a trend, but I figured I’d be proactive and see what was going on out there. So those products aren’t worth much attention. MORE

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. For more MarketingSherpa advice on landing pages, you may want to check out this excerpt from their 2007 Landing Page Handbook (or spring for the $497 full copy ). Make buttons bigâ€”you should be able to see them from six feet away from your monitor. MORE

BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Yet Another Mail Merge — YAMM is an Add In for Google Sheets. InkyBee — Such a powerful research tool. OK, now on to tools. MORE

For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase. MORE

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." The return looked awful at the time, and Google was helpfully "recommending" that the daily search budget be increased by 67%. Search is measurable. Search is utilitarian. MORE

Research from MarketingSherpa, on the other hand, demonstrates that the businesses who are investing these areas are seeing substantial ROI and increasing their spending. second reason may be another research finding from MarketingSherpa: more than half of respondents said that it was somewhat or very difficult to hire in-house SEO and SEM expertise. MORE

Tweet Since 2007, InsideSales.com has been partnering with leading academic institutions to analyze data gathered from two billion communications with 80 million customer profiles. Decrease no-shows by 20 percent by using Google or Outlook calendar invitations. 16:18 – Higher-ticket items require more research before calling the customer. Want to jump ahead to key points fast? MORE

Umbria industry reports include healthcare, consumer electronics, and other industries For those into the viral marketing concept, whether Umbria or a strategy that includes alerts and watches from Google , Technorati , Digg and others, the key is having a process that puts your ear to the ground – sorry had to use a cliché somewhere in this piece. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Now that is listening. MORE

Earlier this month Google unveiled Google Assistant , that was described as being most exciting new product announcement since the iPhone in 2007. Google is working hard to bring more functionality to its Assistant, so you can expect its capabilities to improve over time." Impact and Improve. Automation. Connection. Context. Or do you? Makes senses, yes? MORE

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Online shoppers quick to leave retail sites: study by DMNews Ellen Keohane reports on research supporting the importance of accurate and well-designed site search functionality. learn, research and compare what you have against a competitor. MORE

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. They launched their energy drinks in 1987, when many people were still warming up to Espresso, and began their content marketing strategy in 2007. MORE

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. Latest Research. Reducing server, storage and networking costs 2. MORE

Think about what happened in 2007, for instance. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts. In the post below, I'll go through four of the major web trends that have changed since 2007. Back in 2007, most websites were still using tables to structure their layouts and included flash and 3D animations. Desktop. MORE

While Google redefined search a few years ago, the next wave of search now includes video and audio, which brings into play technologies like EveryZing. Share on StumbleUpon Tags: viral This entry was posted on Thursday, July 12th, 2007 at 6:40 am and is filed under marketing , search , user-generated , video. What should I do? So how do you think multimedia search can be used? MORE

Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. MORE

There are several tools out there to help research keywords. Research Seed Words : To build a relevant set of keywords, start with a general list of seed words. Competition for Keywords : Once you have one set of terms,you'll want to know how many pages compete for these words on Google, Yahoo and MSN. Since we use Wordtracker , I'm going to show the steps from this software. MORE

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow. 22% say social media. That’s a big mistake. MORE

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008. Like you needed a research study to learn that.). Online banner ads and print advertising receive the lowest grades for ROI. MORE

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No highly targeted Google ads based on the search terms you've entered." Good question! MORE

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. Very cool. MORE

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. educational information: ["dumb little man" research *.edu]. Subscribe via RSS. MORE

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. You've heard it a million times: "You can't manage what you can't measure." MORE

It’s been a bumpy few weeks at Google. Then Business Insider said Google is weak in search and weak in mobile. Then the guy who runs marketing for Google Glass found himself fending off a blast of bad publicity from people like Robert Scoble (once a huge evangelist for Glass) who say Google has done a lousy job of launching the product. He went to Google in 2007. MORE

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 Ning Marketing 2.0 Web 2.0 MORE

With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO. The most crucial single element of SEO is the content on a website. Everything elseâ€”h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.â€”is driven by the site's copy. MORE

It’s not that I have access to the results from some sort of marketing IQ test but there are some signs: on her blog and according to recent research with the BMA , Laura Ramos observes that the stature of marketers amongst peers, senior management and board members has much improved. Would have been a great B2B marketer. Marketers can track, analyze and pivot in real-time. MORE

Friday, October 05, 2007 Engagement Marketing, Part 1 of 3 Ill be publishing a draft of a white paper Ive just written in three parts. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Sorry for how long its been since my last post. MORE

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Most Searchers Have Two Words for Google by Search Engine Watch In this brief article, Enid Burns quotes research showing that two-word searches are most common across the major search engines, accounting for nearly a third of all searches. MORE

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. MORE

Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. Hashtag use on Twitter didn’t really take hold until into 2007. research report by Edgerank Checker published in 2013 showed hashtags actually suppressed reach and engagement on Facebook. Network. MORE

Augment the research by reading the publications online or in print. . Robert Scoble has an interesting point about attending the Google announcement of Android. Google's PR comes across as "only caring about big bangs." That tells me that Google's PR doesn't get the value of small people. Google's PR didn't seem to even understand why Twitter was important. My apologies - I am having the damndest time getting the links to work. Best Buy and Customer Service in the Same Sentence? MarketingPilgrim writes about a good customer experience. You're Invited But. MORE

Finally, Google Plus gets a makeover, but should marketers invest time there? New ways to find and stream app content (31:00): When Google got started, search was focused on finding the best information on websites. Google has announced it can now find and display data within the app’s interface, even if you don’t have that app loaded on your device. It depends. Yahoo! MORE

The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. guess Google Alerts doesn’t find everything. The publication date is 2010, but I didn’t find out about it until just now. Thanks for my old pal John Dodge for pointing it out. MORE

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool. Techniques that Always Work?: MORE

As an indepedent online publisher, Robin relies on organic searches (primarily Google) for his business. Unbenownst to him, his site somehow ran afoul of the Google's guidelines, and his research via Google's Webmaster Central yielded some clues to why his site was penalized by Google. According to ComScore, Google has nearly 50% of the search market share as of May 2007 of this year. If you inadvertently do something that goes against Google's policies, you could lose a significant portion of your audience. MORE

Here are some of the best tools for conducting keyword research and building a search phrase list. Google Suggest keyword tool Type in a word and Google will provide suggested phrases, along with the relative search popularity of each term. MORE

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 MORE

I've used Google and randomly chose the search query "software integration". Search Landing Pages (Side Pages) That Need Improvement I've learned from my research that marketers need to distinguish between different types of landing pages. That doesn't make sense coming from a Google search query! Tags: lead conversion search Google Does your website have a home page? MORE

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? billion searches on Google each month; one-third of U.S. Or that 73% of U.S. MORE

Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere. according to Paul Adams , the former Senior User Experience Researcher at Google. That is where Google+ excels.”. Yeah.”. MORE

Think about what happened in 2007, for instance. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts. In the post below, I'll go through four of the major web trends that have changed since 2007. Back in 2007, most websites were still using tables to structure their layouts and included flash and 3D animations. Desktop.

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? billion searches on Google each month; one-third of U.S. Or that 73% of U.S.

For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. educational information: ["dumb little man" research *.edu]. Subscribe via RSS.

Finally, Google Plus gets a makeover, but should marketers invest time there? New ways to find and stream app content (31:00): When Google got started, search was focused on finding the best information on websites. Google has announced it can now find and display data within the app’s interface, even if you don’t have that app loaded on your device. It depends. Yahoo!

Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere. according to Paul Adams , the former Senior User Experience Researcher at Google. That is where Google+ excels.”. Yeah.”.

BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Yet Another Mail Merge — YAMM is an Add In for Google Sheets. InkyBee — Such a powerful research tool. OK, now on to tools.

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. They launched their energy drinks in 1987, when many people were still warming up to Espresso, and began their content marketing strategy in 2007.

Augment the research by reading the publications online or in print. . Robert Scoble has an interesting point about attending the Google announcement of Android. Google's PR comes across as "only caring about big bangs." That tells me that Google's PR doesn't get the value of small people. Google's PR didn't seem to even understand why Twitter was important. My apologies - I am having the damndest time getting the links to work. Best Buy and Customer Service in the Same Sentence? MarketingPilgrim writes about a good customer experience. You're Invited But.

It’s been a bumpy few weeks at Google. Then Business Insider said Google is weak in search and weak in mobile. Then the guy who runs marketing for Google Glass found himself fending off a blast of bad publicity from people like Robert Scoble (once a huge evangelist for Glass) who say Google has done a lousy job of launching the product. He went to Google in 2007.

As an indepedent online publisher, Robin relies on organic searches (primarily Google) for his business. Unbenownst to him, his site somehow ran afoul of the Google's guidelines, and his research via Google's Webmaster Central yielded some clues to why his site was penalized by Google. According to ComScore, Google has nearly 50% of the search market share as of May 2007 of this year. If you inadvertently do something that goes against Google's policies, you could lose a significant portion of your audience.

Tweet Since 2007, InsideSales.com has been partnering with leading academic institutions to analyze data gathered from two billion communications with 80 million customer profiles. Decrease no-shows by 20 percent by using Google or Outlook calendar invitations. 16:18 – Higher-ticket items require more research before calling the customer. Want to jump ahead to key points fast?

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow. 22% say social media. That’s a big mistake.

The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. guess Google Alerts doesn’t find everything. The publication date is 2010, but I didn’t find out about it until just now. Thanks for my old pal John Dodge for pointing it out.

Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere. according to Paul Adams , the former Senior User Experience Researcher at Google. That is where Google+ excels.”. Yeah.”.

BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Yet Another Mail Merge — YAMM is an Add In for Google Sheets. InkyBee — Such a powerful research tool. OK, now on to tools.

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. They launched their energy drinks in 1987, when many people were still warming up to Espresso, and began their content marketing strategy in 2007.

While Google redefined search a few years ago, the next wave of search now includes video and audio, which brings into play technologies like EveryZing. Share on StumbleUpon Tags: viral This entry was posted on Thursday, July 12th, 2007 at 6:40 am and is filed under marketing , search , user-generated , video. What should I do? So how do you think multimedia search can be used?

I've used Google and randomly chose the search query "software integration". Search Landing Pages (Side Pages) That Need Improvement I've learned from my research that marketers need to distinguish between different types of landing pages. That doesn't make sense coming from a Google search query! Tags: lead conversion search Google Does your website have a home page?

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Most Searchers Have Two Words for Google by Search Engine Watch In this brief article, Enid Burns quotes research showing that two-word searches are most common across the major search engines, accounting for nearly a third of all searches.

There are several tools out there to help research keywords. Research Seed Words : To build a relevant set of keywords, start with a general list of seed words. Competition for Keywords : Once you have one set of terms,you'll want to know how many pages compete for these words on Google, Yahoo and MSN. Since we use Wordtracker , I'm going to show the steps from this software.

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Umbria industry reports include healthcare, consumer electronics, and other industries For those into the viral marketing concept, whether Umbria or a strategy that includes alerts and watches from Google , Technorati , Digg and others, the key is having a process that puts your ear to the ground – sorry had to use a cliché somewhere in this piece. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Now that is listening.

Here are some of the best tools for conducting keyword research and building a search phrase list. Google Suggest keyword tool Type in a word and Google will provide suggested phrases, along with the relative search popularity of each term.

Somewhat to my disappointment, a quick bit of Googling showed there are many more than two products already present in this space. But there do seem to be several more sophisticated products that offer advanced capabilities. I won’t mention names because I haven’t spent enough time researching the topic to understand which ones are truly important. I’ve seen several (well, two) articles recently about mobile marketing software. That’s one mention short of a trend, but I figured I’d be proactive and see what was going on out there. So those products aren’t worth much attention.

With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO. The most crucial single element of SEO is the content on a website. Everything elseâ€”h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.â€”is driven by the site's copy.

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. You've heard it a million times: "You can't manage what you can't measure."

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release.

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Online shoppers quick to leave retail sites: study by DMNews Ellen Keohane reports on research supporting the importance of accurate and well-designed site search functionality. learn, research and compare what you have against a competitor.

It’s not that I have access to the results from some sort of marketing IQ test but there are some signs: on her blog and according to recent research with the BMA , Laura Ramos observes that the stature of marketers amongst peers, senior management and board members has much improved. Would have been a great B2B marketer. Marketers can track, analyze and pivot in real-time.

Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. Hashtag use on Twitter didn’t really take hold until into 2007. research report by Edgerank Checker published in 2013 showed hashtags actually suppressed reach and engagement on Facebook. Network.

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool. Techniques that Always Work?:

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. Very cool.

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. For more MarketingSherpa advice on landing pages, you may want to check out this excerpt from their 2007 Landing Page Handbook (or spring for the $497 full copy ). Make buttons bigâ€”you should be able to see them from six feet away from your monitor.

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008. Like you needed a research study to learn that.). Online banner ads and print advertising receive the lowest grades for ROI.

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No highly targeted Google ads based on the search terms you've entered." Good question!

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. Latest Research. Reducing server, storage and networking costs 2.

Friday, October 05, 2007 Engagement Marketing, Part 1 of 3 Ill be publishing a draft of a white paper Ive just written in three parts. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Sorry for how long its been since my last post.

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 Ning Marketing 2.0 Web 2.0

Earlier this month Google unveiled Google Assistant , that was described as being most exciting new product announcement since the iPhone in 2007. Google is working hard to bring more functionality to its Assistant, so you can expect its capabilities to improve over time." Impact and Improve. Automation. Connection. Context. Or do you? Makes senses, yes?

Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." The return looked awful at the time, and Google was helpfully "recommending" that the daily search budget be increased by 67%. Search is measurable. Search is utilitarian.

Research from MarketingSherpa, on the other hand, demonstrates that the businesses who are investing these areas are seeing substantial ROI and increasing their spending. second reason may be another research finding from MarketingSherpa: more than half of respondents said that it was somewhat or very difficult to hire in-house SEO and SEM expertise.