6 Mobile PM Myths Demystified

Some myths and half-truths that mobile product managers often hear:

All decisions should be metrics-driven.

Build exactly what your users ask for.

QA endlessly before each release.

Mobile users are the same as web users.

This guide, “6 Mobile Product Management Myths Demystified”, dispels misconceptions through insights from thought-leaders like Ben Horowitz, and examples from top mobile apps like Dropbox, Slack, and AirBnB.

Download your free guide and lay these mobile product management myths to rest, once and for all!

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.