Concept images have provided a glimpse into what Apple's much rumoured and talked about television set, or Apple TV, might look like and work.

Concept images show Apple TV set in action with Siri

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MyVoucherCodes has provided a glimpse into what Apple's much rumoured and talked about television set, or Apple TV, might look like and work.

The site has teamed up with an unnamed patent expert to come up with some concept images of how Apple's TV, possibly iTV, might look like including the device itself and extras like the remote control. There's also insight and speculation as to how the Apple TV will be operated, revolving mainly around the voice recognition software, Siri.

The firm said: "This is not just a guess based on rumours – hours of research have gone into this, including investigating patent offices in America to see what Apple has registered."

The main image of the TV, shown above, simply depicts an Apple iMac looking device with Siri on screen asking "What would you like to watch now?"

MyVoucherCodes said this is the main user interface instead of a list of channels or similar. The TV and remote will apparently both ask the same question. See also: Apple TV review.

This image shows what the Apple TV's remote control could look like. It's a full touch-screen device which has Siri built-in.

Another image portrays an interface displaying content to choose from looking like Apple's Cover Flow. The content will be displayed based on what you say to Siri and will supposedly by gesture based suggesting the Apple television will have a built-in camera.

It's no surprise that an app for the iPhone is a suggested part of the Apple TV package. This would be an alternative to the remote control and is something on offer with the vast majority of TV manufacturers already.

David Micklow said: Comments,David Micklow,Really? People are still griping about that Apple vs Samsung thing that Apple won? Isn't that getting a little old now? Apple can sue whatever they want to sue about. If they have patents for the rectangular shape of the iPhone than Apple has every right to sue.

George Glasser said: Comments,George Glasser,iFind this all amusing.

imaginarynumber said: Comments,imaginarynumber,And some of the recently issued patents do look very similar to existing ones, eg. the one that will adjust audio and video depending on where the viewer is sitting, Sony Bravias already have that feature.
The mocked up remote looks pretty good but I do hope that it is more durable than their current products.
Mind you, I recall using my phone as a tv remote back in 2005... Who says doing away with irda was a positive step?

imaginarynumber said: Comments,imaginarynumber,I would be extremely surprised to see the TV called iTV, especially given that Channel 3 have just redesigned their ITV logo.

Blacksmith said: Comments,Blacksmith,WoW. If this is what it may look like Panasonic, Sony, LG et al are going to take Apple apart in court. I mean to say. It's retangular, it has corners and a screen. It also has, wait for it, a remote control!!