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KyoChon Malaysia Launched @ 1 Utama, Bandar Utama

KyoChon 1991 Malaysia opened its doors to the public amidst a 2 day grand launching, both of which I did not manage to attend. However, since it is reputedly Korea's No. 1 fried chicken brand, today's writeup will be published based on the press release given by the good folks from KyoChon Malaysia. Read on below.

KyoChon, Korea’s No.1 fried chicken brand, officially opened its at One Utama Shopping Centre amidst a flurry of journalists, social influencers, and the excitement generated through the appearance of its founders. As winner of numerous consumer awards in its home country, KyoChon’s arrival in Malaysia not only solidifies the popularity of Korean cuisine amongst discerning Malaysians, but specifically, tasty, good quality fried chicken – prepared differently – with a distinctive Korean flavour.

Combo Series(2 Wings,1 Stick, Korean Rice, Salad, Radish & Soda)

Founded on the principle of quality, KyoChon is anything but fast food. Knowing that its patrons expect nothing but the best from them, KyoChon promises to deliver food made only from the healthiest of chickens, and in the process use only the finest natural ingredients possible. Although many competitors have emulated KyoChon’s recipe and methods, KyoChon consistently remains as an industry leading expert who leads by example.

As a pioneer and innovator in its field, KyoChon began double-frying their chicken in a scientific and calculated manner to ensure the finest result. The first round cooks the flesh evenly to retain the moist juices whilst removing excess oil, where it is then deep fried again for the perfect crunch, and finally glazed with special sauces imported from Korea made in state-of-the-art factories. The result is chicken that is as crispy on the outside as it is juicy and tender on the inside, while at the same time using far less oil in the process than conventional fried chicken.

KyoChon Red Series

With a variety of six different, mouth-watering, and enticing flavours to choose from, and well over 1,000 outlets across the USA, China, Thailand, and Indonesia, it is undeniable that KyoChon is deserving of its accolade of “Brand of the Year” for eleven years in a row since 2003 awarded by the Korean Consumer Forum, celebrating the brand’s commitment and continual excellence in its field.

VIPs at the KyoChon Malaysia Grand Launch

“KyoChon is a global brand with a strong following and presence in Korea. Its pursuit for quality is something that is deeply appreciated by its patrons. With the arrival of KyoChon in Malaysia, we hope that Malaysians can come to enjoy more variety of fried chicken without the guilt that follows after indulging fried chicken at fast food joints” commented Managing Director of Double Fry, Terry Goh, master franchiser of KyoChon in Malaysia.

The launch was an exciting event, as guests and media who attended were welcomed to sample and savour their freshly prepared fried chicken. Present at the venue were KyoChon’s VIPs, including Chairman Kwon, President Hwang, and President Lee, who delivered speeches and answered questions pertaining to the brand. Managing Director Terry Goh also brought guests and media onto exclusive tours inside the kitchen, and demonstrated live the preparation and cooking method that puts KyoChon apart from its contemporaries.

Salad Series

Now based on the feedback from friends as well as the comments on KyoChon Malaysia's FB page, the fried chicken there seems to be pretty good. Looking forward to find time to drop by 1 Utama and try it out for myself. Until then, do check out KyoChon Malaysia @ 1 Utama should you be in the vicinity.