Bodybuilders and other strength training athletes have long understood protein’s importance in supporting muscle size and strength gains. It isn’t so much the effort of lifting weights that develops a powerful physique, but the quality of recovery that matters most. Optimizing this rejuvenation process requires essential amino acids from protein for minimizing catabolic muscle fiber breakdown and promoting the anabolic rebuilding that follows.

Whey is one of the best proteins for pre- and post-workout sports nutrition because it is assimilated so quickly by the body. Now the protein professionals at Optimum Nutrition (ON) give active adults yet another way to keep their protein supplementation routine fresh. A limited edition White Chocolate flavor of best-selling Gold Standard 100% Whey™ has just been made available.

“Each shake is smooth, creamy and packed with 24 grams of protein – including 5.5 grams of muscle-building branched chain amino acids (BCAAs) and 4 grams of glutamine compounds,” said Phil Brown, Food Scientist with ON in Aurora. “What it lacks is equally impressive. Each serving is just 120 calories with a gram of fat and a gram of sugar. Nothing to get in the way of any dialed in diet.”

Optimum Nutrition has been known for innovation and leadership since the company was founded in 1987. Consistent quality has always been ON’s hallmark. This is accomplished through hands-on involvement in every step of the production process, from formula creation to raw materials sourcing and manufacturing in company owned and operated facilities. The Aurora plant is both NSF GMP Registered and AIB GMP Certified.