Content on the web is powerful. It enables us to learn new things, discover different perspectives, stay in touch with what's happening in the world, or just make us laugh. Making sure that stories like these - stories that are worth your time and attention - are discoverable and supported is central to what we care about at Pocket.

It's important for quality content like this to thrive - and a critical way it's funded is through advertising. But unfortunately, today, this advertising model is broken. It doesn't respect user privacy, it's not transparent, and it lacks control, all the while starting to move us toward low quality, clickbait content.

We believe the Internet can do better. So earlier this year, we started to explore a new model and showed an occasional sponsored story in Pocket's recommendation section on Firefox New Tab. Starting today, we're expanding this work further - now Firefox Nightly and Beta users may also see these sponsored stories. We're preparing for this feature to go fully live in May to Firefox users in the US with the Firefox 60 release.