MNEK 'Girlfriend' by Jordan Rossi

Promo News - 8th Feb 2019

We’ve all seen the cheating boyfriend scenario plastered across popular culture. But this time MNEK switches it up for the new generation with the two sides of a cheating relationship on display, in this video he has co-directed with Jordan Rossi.

Contrasting the daytime nature of a traditional heterosexual relationship with the dim, blinds-down setting of a motel room, we watch as one trashy boyfriend lies to both his vices in this narrative-based promo. Filled with humour and sass in equal measure the tone is backed up by a visually delicious neon aesthetic.

Popping with bursts of pink, blue, red and purple - creating a visceral delight for fans of MNEK and very much in tune with his visual style - both narrative and performance setups are reminiscent of the old school 1990s music videos that inspired both Jordan and MNEK.

JORDAN ROSSI:

“It was a really natural fit. We both vibed off each other and pushed each other forwards. I prepare meticulously and Uzo is full of ideas and always willing to listen so it made for a great partnership.

“Building the aesthetic was one of my favourite parts of the process. Uzo had a really clear idea of what he wanted going in, so it was great to build on that and develop it further. I grew up on those old school 90s videos that everyone remembers, from George Michael and Usher to Kelis and Destiny’s Child. It was really fun going back and forth with all these references and seeing how we could use them to elevate our video to the next level.”