RSR Hosts Building Data Driven Brands

We’re always talking about data. Big data. Social data. Insightful data. And yet, despite the emphasis on its importance, there remains constant confusion over what data really matters and how organizations should use analytics to fuel growth.

On March 23rd, Ready Set Rocket hosted “Building Data Driven Brands” in partnership with Interbrand and Baruch College — a conference that tackled the role of data in modern marketing, and provided actionable tips for bringing brand efforts up to speed.

The event brought industry professionals, students and academics together for a morning of presentations, panels and fireside chats. Attendees heard from leaders like:

Catherine Devine, Chief Digital Officer, American Museum of Natural History