Condé + Beveridge Portfolios

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Free Expression (1989)

Free Expression (1989) was commissioned as a postcard by Fuse magazine in Toronto, the single image is a response to the Free trade Agreement signed between Canada and the US in 1989, the first free trade agreement in the Americas. It was a U.S. publisher that used the term ‘scorched earth policy’ in defining a ‘business’ concept of culture that opened the free trade debates in the early 1980′s. The image idea is borrowed from Radio Free America ads that showed state police busting in on people secretly listening to the Voice of America. The state police have been replaced by corporate America, closely followed by Japan, busting through the door while people are trying to read their own local journals.

The FTA was followed by the NAFTA agreement that brought in Mexico in 1994.