He may have become Norwich's most famous resident - but visitors will not be able to follow in Alan Partridge's footsteps just yet.

Speculation had grown that council leaders in Norfolk were planning to create a heritage trail in honour of the BBC television comedy star.

The possibility of mapping a route to cover Partridge's favourite petrol station, sportswear shop and radio studio emerged when it was revealed council leader Alison King is a fan of Steve Coogan's comic creation.

But a council spokesman now insists the idea was "firmly tongue in cheek".

'Good humour'

The possibility of a heritage trail was floated after a councillor expressed concern about Alan Partridge damaging the area's image.

Charles Joyce said Partridge presented a "less than flattering" image of the people of Norfolk.

In the hit comedy show, Partridge - played by Steve Coogan - is an offensive radio presenter trying to revive his flagging career.

Ms King, leader of Norfolk County Council, responded by saying most people in Norfolk have a good sense of humour and recognise the difference between "comedy and documentary".

She also said any fans of the show should come to Norwich, adding: "Any Partridge devotees who want to come here, are very good for business.

"So if they want to come and look for Alan's favourite sportswear shop, find, and fill up at his favourite garage, or, dare I say it, visit BBC Radio Norwich, they are more than welcome.

Heritage trail

"I think, and indeed hope, that a Partridge trail will come."

But a spokesman for the council said on Tuesday the council was not developing the idea for a heritage trail.

He said many of the sites in the programme were not even filmed in Norfolk.

A spokeswoman for BBC Comedy said three exteriors in the area were used for the I'm Alan Partridge show - Blickling Hall, Norwich Railway station and a private house.