Our Audience

By analysing, understanding and responding to the cultural habits, intellectual desires and purchasing rituals of HNW & UHNWI’s, Neue Luxury has been able to build a body of insights and beliefs that deliver extraordinary value to our readers, partners & advertisers.

As our engagement with luxury evolves over time, so too does the diversity of the needs, desires, behaviours, attitudes and characteristics that define our purchasing rituals, expectations and engagement with luxury. With the maturing of emerging markets we have observed the formation of four distinct sub-segments; with the majority of these consumers changing their attitudes and behaviours based on their age, self-awareness and social status. Neue Luxury speaks to each of these consumers in very specific and unique ways.