Apple down 15% after MWNY

I just looked at today’s closing figures and AAPL is down $2.23, that’s about 15%. What caused that, was it the not well received keynote, or the figures Apple reported a few days ago? It’s weird that AAPL is down more than $8.00 in just a few weeks.

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There was a notable downgrade from Salomon Smith Barney today, that may have done more than the keynote. Also let’s not forget yesterday’s earnings report, though of course we know the higher the earnings, the more Apple goes down. :D

What’s hitting Apple’s stock price is lack of positive guidance moving forward. Analysts build models for future earnings growth based at least in part on company projections of future revenues and earnings. The earnings report was more or less in line with the June revision from Apple. Although the channel inventory number (the number of Macs already shipped but not sold to consumers) is causing some analysts concern, it was the warning that revenues for the current quarter would be more or less flat and one-time expenses that may put the company in the red for the quarter that is causing analysts the most concern and adversely impacting the stock price.

What’s hitting Apple’s stock price is lack of positive guidance moving forward. Analysts build models for future earnings growth based at least in part on company projections of future revenues and earnings. The earnings report was more or less in line with the June revision from Apple. Although the channel inventory number (the number of Macs already shipped but not sold to consumers) is causing some analysts concern, it was the warning that revenues for the current quarter would be more or less flat and one-time expenses that may put the company in the red for the quarter that is causing analysts the most concern and adversely impacting the stock price.