How to Make a Startup Video

An interview with Adam Lisagor

Description:

In this interview, Adam Lisagor explains how founders can communicate better and why underselling is an effective way to communicate. We look into the creative process of making a video and what’s required to make it successful.

Quote:

"A great founder knows how people are going to respond to their product because they have a keen sense of empathy. To build this empathy, you have to live with the product and always listen to how people respond to it."