NH Lottery advertising wins awards

OKLAHOMA CITY, Ok. — The NH Lottery has been recognized for excellence in lottery advertising at the annual convention of the North American Association of State and Provincial Lotteries.

The works – ranging from traditional media to integrated web-based marketing – garnered three first place awards and were finalists in six other categories. The works were created by Griffin York & Krause (GY&K), the Lottery's Manchester-based marketing innovation company, in collaboration with the Lottery's marketing staff.

"This is one of our strongest showings at NASPL ever," said NH Lottery executive director Rick Wisler. "This is remarkable considering the number of entries and the level of advertising from the other state lotteries." New Hampshire took first place in Radio Advertising for Lotto games (for the Tri-State Weekly Grand campaign), TV Spot That Cost Less than $25,000 (for the NH Lottery Star award winner), and for Best Annual Report.

The industry conference was held in Oklahoma City, OK. NASPL represents 52 lottery organizations in the U.S. and Canada. More than 540 entries were received.

To learn more about the NH Lottery, visit their website at www.nhlottery.com.

GY&K (Griffin York & Krause) is a marketing innovation company from headquarters in Manchester. To learn more about GY&K, visit their website at www.griffinyorkkrause.com.