Motorsports Marketing Programs

Use Your Sponsorship Partnership to Build Business. Your Guests are a CAPTIVE AUDIENCE Instead of Being one of a Hundred Vendors at the Convention.

BE the CENTER of ATTENTION!

We hold the keys to a hi-speed, hi-energy country club where you can entertain, educate, motivate and inform your target constituency. Just take a look inside our exclusive world of sports marketing, consumer activation and business building tool

Hospitality Tents, VIP Suites, Garage Area Tours, Event Catering

Driver Meet & Greets, Autograph Sessions, Photo Opportunities

Sponsor Identity on Hauler, Uniforms, Pit Equipment, Cars

Sponsor Identity on Driver Helmet, Uniform, Motorcoach

Corporate Spokesperson, Product/Service Endorsements

Possible Product Placement with Associated Sponsors

Dealer/Associate Performance Incentive Programs

Revenue from Licensed Merchandise Royalties

Consumer Test Marketing/Sampling at Events

On-Track Driving Experiences for Guests

Show Car Tour, Driver Appearances

Proof-of-Purchase Campaigns

Consumer Contests

In-Kind Trade

24 • 7 • 365 DIGITAL PRESENCE

The World Wide Web Never Sleeps: At any given moment, literally hundreds of thousands of consumers and business prospects are accessing the sport of auto racing through their favorite media portal, search engine or bookmarked sites.

Who, What and Where They Visit: This virtual audience will bookmark our Drivers and comment on their racing blogs. The Driver’s League and their Sponsors Websites will be linked. YouTube, Facebook, Flickr, MySpace and Wikipedia will all contribute to the continuous stream of info-sharing.

Through the good office of Digi Craft, our multimedia partner, NexGen is able to create the innovative and effective media solutions for our Drivers, their Sponsors and Teams.