OF ALL the new models expected at this month's Frankfurt Motor Show, Jaguar's new F-Pace SUV is one of the most highly anticipated.

The British brand's first attempt at an SUV will have to be a good one in the face of huge competition, but the lure of strong sales is there in this red hot segment.

Due in early 2016, the F-Pace will take on rivals such as the BMW X3, Audi Q5, Porsche Macan, Land Rover Discovery Sport and Range Rover Evoque.

Jaguar is calling it a performance crossover with a sports-car derived chassis system to fit in with the brand's luxury and sporting ethos.

"We haven't made any compromises or exceptions: the new F-Pace had to be a true Jaguar and had to deliver the dynamics DNA," said Jaguar engineer Mike Cross.

"We've tested ride and handling to the limit in all environments and in all conditions, and the result is that the new F-Pace is as engaging and rewarding to drive as it is comfortable and quiet.

IN DISGUISE: F-Pace still not revealed fully, but Jaguar happy to tease us with colour for now

"As soon as you get into the vehicle you know immediately that it's a good place to be."

The SUV has been developed using Jaguar's lightweight aluminium architecture, brings electric power-assisted steering, and features an on-demand all-wheel drive system and torque vectoring technology first developed for the F-Type sportscar.

Disguised pictures of the F-Pace have been released before the show, and we saw a nearly-unmasked version at this year's Tour de France as a Team Sky support vehicle.

No details on engines, seating, spec or pricing have been released as yet, so we'll have to wait for the Frankfurt Motor Show reveal, on September15 , for more.