This monograph examines the usage of the credit application as a tool in the establishment of the buyer-seller relationship. In Search Of The Perfect Business Credit Application…where it all begins.The ultimate responsibility for setting up a new customer account and the return that customer brings to your company's bottom line, rests principally with the credit executive. The more information you have about your prospective customer, the more likely you are to render a sound, accurate credit decision. You must have data that is sufficient and reliable; and this information generally starts with the credit application. It is important, therefore, that the chief credit executive takes responsibility for setting the guidelines and quality standards to perform the necessary procedures to establish a new customer.

This monograph examines the usage of the credit application as a tool in the establishment of the buyer - seller relationship. CRF surveyed its members to learn what information they request of a new applicant. In planning this exercise we expected to find a large variety of forms and formats; but at the same time we expected to find key ingredients common to all applications. What was reinforced was the notion that a company's credit application must be developed using a customized approach to ensure all of the issues related to the business dealings between your firm and your potential customer are covered. As expected, we noted some industry specific correlations among the variety of requested data.

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