"How do you keep up?" This is a question I get all the time, because Facebook keeps launching new features faster than any other advertising platform. These are just 3 updates that Facebook released in the last 3 DAYS of the previous week

What do you think of first when hearing "Facebook Ad Optimization"? Most common answer: ANALYSIS. But! Successful Facebook Ad Optimization doesn't start with ANALYSIS. It rather starts WAAAAY before that.

Honestly -- how long have you been postponing creating your first Facebook Ad Campaign? You cannot imagine the fantastic opportunity you have been missing. Here are 3 Facebook Ad Campaigns you should start with.

Every business has a target audience. Your audience isn't "everyone". But what do my ripped jeans have to do with that? And how the hell can my ripped jeans help you find your target audience with Facebook Ads?