Contact

marketing

I’m in a bit of a conundrum, here; so I thought I’d just write out what I’m conundrumming about, to see if it’ll help me un-conun… dr… um…

Basically, I’m trying to decide whether to attend the 1-day UpublishU conference at the BEA Book Expo at the end of May. And right now, I’m having a very hard time justifying the trip. Continue reading

Like this:

An article on Saturday’s Mashable illustrates the relative amount of traffic driven to publishers from various methods of social media, and makes it clear that Facebook sends more customers to publishers than any other social media combined.

Editor Neil Marr went so far as to say to his Facebook followers: “Trying to sell your book? Seems you’re at the right place.”

But once again, I’m presented with the incredible dichotomy between the realities for mainstream publishers and the realities for self-publishers… most notably, myself. Continue reading

In Jurassic Park, when it looked like the park was about to go tits-up with rampaging loose dinosaurs, Mr. Hammond asked his game warden: “Mr. Muldoon, would you please prepare the lysine contingency?” That was the plan that would starve the dinos of lysine, a genetically-engineered requirement to be delivered through their food, thereby killing them off, and saving everyone’s necks.

Well, if my novel-writing sideline doesn’t work out, it will be time for a lysine contingency of my own. (Oh, don’t worry… there’s always the second island.) I’ll be weaning myself off of the writing and promotional part of my life, which has proven over ten years to be a substantial failure, and moving on to something new (probably something that doesn’t depend on pleasing other people). Continue reading

Like this:

I recently heard from a producer with whom I’m collaborating on a possible television vehicle, who told me he’d heard from an actress who had been a major character in the original production that inspired this new vehicle—and yes, that’s all you’re getting from me, as the project is still in stealth mode.

Anyway, this actress—I’ll call her M—had a chance to read through the material we’re preparing for the new vehicle, including two short stories of mine, and she reported back to my producer friend that she was left “in tears” over the wonderful treatments and ideas gleaned from the original production, of which she still has very fond memories. M specifically mentioned my short stories as being among the most moving material she saw. Continue reading

Like this:

My recent efforts to figure out the future of my perennially zombie-fied writing sideline has naturally led to a lot of questions for myself, trying to justify my actions as an author, a promoter and an entrepreneur. Front and center to these questions has been the role of social media to promote and sell my products, and attempts to better understand what works and why.

In my searches to better understand, I came across an old TeleRead article by Joanna Cabot, entitled “What do readers owe authors?” The article investigates the idea that readers are encouraged by authors to help promote them, largely by utilizing the social media tools at their disposal—blogs, review columns, Facebook, Twitter, email, etc—and that doing so helps the authors to continue to produce for them. Continue reading

Yes, RightBrane.com now has a mobile component, and anyone going to the RightBrane site from a smartphone or other portable device should be taken directly to our mobile pages. Designed and produced (by me) to facilitate ease of use on small devices, the mobile site includes all of my novels and free content, information about the books, and the same multiple ebook formats and easy buying methods as before.

As the mobile site is just opening, I may be tweaking it further as time goes by, and especially if I get any comments as to its functionability. It does not have all of the pages that the full site carries, but there are links taking you back to the full site if you need that info.

So please check out the mobile site, and use the social media icons to share the pages with your futurist-fiction-loving friends (and anyone else you know who might pass it on to others). The site includes a QR code for easy sharing with others. If you have questions or comments, you can post them here or contact me directly. Let me know what you think… and, as always, enjoy!

The following comprises an interview script I wrote for fun… because I don’t expect to get a chance to film it, unless I use puppets or something…

Steven Lyle Jordan Interview Video

Int. Hallway

Steven Lyle Jordan (SLJ) walks down a deserted hallway with numbered doors on either side. He is beside himself in excitement, and turns to speak over his shoulder at an unseen audience.

SLJ

This is so exciting: My first televised interview! When this airs, it should give my books sales a serious kick in the ass! And can you imagine being interviewed by anyone better than… Continue reading