Headquartered in England, the bet365 Group Limited is among the world’s leading online gambling services. The Group’s 1,700 employees rank it as the U.K.’s seventh largest private company. In addition to Sports betting, bet365 operates web sites for Poker, Games, Bingo, and Casino, serving more than seven million players in some 200 countries.

New customers at bet365 are eligible for a 100% Initial Deposit Bonus. To qualify, a first deposit of at least £10/€10/$20 or currency equivalent is required. The initial funds will be matched by an equal amount up to a limit of £100/€100/$200.

After the bonus has been confirmed, it can be accessed as soon as the amount of the initial deposit has been played through at least once on any of bet365’s sports or other markets. Before making a withdrawal, the entire deposit and bonus must be played through at least three times.

Among ongoing promotions for customers at bet365, Horse and greyhound racing enthusiasts are offered “Best Odds Guaranteed” on all events, while football fans get a bonus of up to 100% European Soccer Accumulators, including Premier League, Primera Liga, and Champions League among others. A 50% Parlay Bonus is offered on Football, Basketball, Hockey and Baseball games.

Those who prefer playing bet365 bingo will want to take advantage of a broad range of promotions, starting with an introductory Welcome Bonus worth £25. The bonus becomes available just as soon as at least £5 has been deposited and spent on bingo tickets.

All players at bet365 bingo are eligible for a VIP Weekly Reload Bonus worth up to 50% in extra play cash, up to 25% Cashback every Thursday and Free Bingo every day with at least £100 in prizes. Weekly Super Free Bingo, £10,000 Prize Pools on Mondays and Wednesdays, and the daily £1,000 Premier Party are just a few of the other promotions available to Bingoheads.

In the bet365 Poker Room, new players can earn up to $1,000 in free chips just for playing their favourite games. The award comes as a 200% Match Up Bonus for Merit Points accumulated within the web site’s VIP Scheme. The player receives $5 in bonus cash as soon as 100 Merit Points are earned. For every 100 points earned thereafter, another $5 is awarded, up to a maximum of $1,000.

Qualification for this welcome promotion begins by opening a new account with at least $10 in poker chips. Merit Points are awarded according to the rake per hand played. For example, a rake of $0.25~$0.50 is worth 1.6 points, while a rake of $1.76~$2.00 earns 7.6 points. Merit Points can also be earned for tournament entries at a rate of 15 points for every fee dollar spent.

The VIP Scheme ranks players in four levels—Bronze, Silver, Gold, and Platinum. The value of Merit Points increases at each higher level. For example, 200 points equal $1 for Bronze newcomers, but just 33 points equal $1 at the Platinum tier. Points can be redeemed for cash, tournament buy-ins, or special gift offers. At Premium Tables, $5 in cash is awarded for every 150 Merit Points earned.

Inside the bet365 casino, new players have a choice of three different bonus offers. The Standard Opening Bonus gets newcomers going with a 100% first deposit bonus up to $200. The Slots Only Opening Bonus is worth a 200% deposit bonus up to $400 for those who limit their free bonus play to slots. And third option is a VIP Opening Bonus for initial funding of $400 to $1,000, yielding in a 100% match.

One restriction on the opening bonuses is that before any withdrawal can be made the player must meet minimum wager requirements: “20 times deposit” for the Standard and Slots opening bonuses or “30 times deposit” for the VIP promotion.

All bet365 casino players who opt into the Slots Club earn Comp Points. Slot play earns points on a prorated scale, with bonus cash ranging from $10 to $2,000 awarded every 10~25 days. Other promotions at Bet365 Casino include the $6,000 Bonus Bundle offering up to four deposit bonuses each week and the “On the House” Bonus—a rebate of 25% on whatever the House takes, with a maximum of $500 available.

Additionally, bet365 customers may participate in the Group’s “Refer a Friend” scheme, which awards a £25/€25/$50 bonus to bet on Sports for every friend referred. What’s more, the friend also receives £25/€25/$50.