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People often ask me what fieldwork is like. During this research trip we worked between 8 – 14 hours a day. Research site locations varied – some 1 to 2 hours from Carrillo. We drove 1211 kilometers or 752 miles – some of this on bumpy dirt roads. We had no major run-ins with topes (speedbumps), dogs or people on the road, and overall a very healthy, happy, and productive trip.

saturday Tourism research: 1/2 group to Playa del Carmen and 1/2 group to Chichén Itzá, Visit to Hammock and wood workshops

sunday Return to UF via Orlando and JetBlue.

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Who we are.

Founded at the University of Florida, D4D is a graphic design research initiative in which students and faculty work “in the field” with artisans, farmers, and organizers from rural communities to foster small business development.

What we do.

D4D presents a methodology that brings design thinking to all phases of the processes by which people make, market, and sell commodities, thereby helping them communicate their own ideas and cultures while gaining a measure of economic empowerment. We transform commonly taught graphic design concepts and practices, making them relevant and applicable to our partners, often in rural locations.