Next best offer

Deliver the best offer for each and every customer.

Learn four steps to creating the next best offer in the white paper More Precious Than Gold. Download now ›

Your customers are shifting to digital, and they reach you across many channels and several devices. To deliver personalized offers and build brand loyalty, you need to better understand the ways they interact — both online and offline.

To make that happen, companies like Baxter Credit Union create cross-channel experiences that resonate with their customers — wherever they happen to engage. Read the story ›

Deliver personal emails automatically.

It’s time to streamline your data and connect email with your online and offline channels. You need to deliver automated email campaigns triggered by an action — like abandoning enrollment for a credit card. Finding a robust solution that allows you to map your customers’ journey from prospect to loyal customer is key.

Adobe can help. With Adobe Campaign, you can personalize and deliver campaigns across all your online and offline channels. Segment and target your customers with precision. Combine data from both online and offline sources into a single, integrated customer profile to deliver relevant messages across channels. Manage data segments to deliver automated and triggered email campaigns. And monitor the performance of your cross-channel campaigns in one place.

It’s not just personal. It’s good business.

Baxter Credit Union used targeted campaigns to boost new account openings up to 76% and increase account balances by 28%.

All the right moves. All your loyal customers.

To know how your customers are interacting with your sites and campaigns, you want to send them additional offers, reminders, and other personalized content. You need an easy way to deliver personal emails in real time. To do this, you need one integrated solution that provides the right insights to improve your customer experiences — increasing conversions and brand loyalty.

Adobe can help. With Adobe Target, you can deliver personalized content based on real-time data without a lot of complicated setup. Target lets you automate the targeting process, so you can increase conversions while reducing your workload. Adobe Analytics delivers real-time insights across all your marketing channels. With Adobe Experience Cloud, it’s easy to send personalized emails based on customer actions on your website.

Get to know your audience. Find the right customer.

It’s important to understand the makeup of your audience, so you can deliver targeted campaigns based on common characteristics like frequent purchasers or a particular age group. Find an integrated solution that combines all your data sources in one place to get a better understanding of how customers interact with your brand.

Adobe can help. Adobe Audience Manager collects all your customer data to create unified audience profiles — giving you the power to target the same customers through email, web, social, search, and mobile. Now it’s easy to deliver a consistent experience to the same segment across all channels.

The best offer to every customer. Every time.

Today’s customers still want in-person financial services, but they’re increasingly moving to digital channels. They want relevant, engaging experiences — no matter where they are in their journey. Adobe Experience Cloud gives you all the tools you need to deliver the right offer at the right time. Manage all your campaigns from one location. Get deep insights into your customers. Deliver personalized content on mobile, tablets, and desktops based on real-time data. Deliver automated, personal emails, triggered by an action on your website. With Experience Cloud, you can deliver the right experience to every customer, every time.

Why Adobe.

In the past, to create such a unified digital marketing plan, you would need to cobble together a series of individual solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimization, and personalization.