BURBANK (KRON) — A medical marijuana activist and journalist is taking the high road when it comes to the ALS Ice Bucket Challenge.

In a video that has gone viral, a writer for the Burbank-based web site The 420 Times says he’s been called out for the challenge in which celebrities and ordinary people pour a bucket of ice water over themselves to raise funds and awareness of ALS, also known as Lou Gehrig’s Disease.