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Revolution of kindness

16 September 2017

Brixton Design Trail

Brixton Design Trail is a network of multi-disciplinary creatives who seek to improve the social, cultural and economic opportunity for Brixton’s business and residential communities in an innovative creative collaboration of stakeholders.

Founded in 2014, Brixton Design Trail (BDT) hosts a community project for the London Design Festival to showcase the most impactful creative work south of the river, in a takeover of public spaces, restaurants, shops, bars and venues across the town centre.

Working in partnership with Brixton BID and supported by Lambeth Council, BDT is a model for community placemaking that values culture and heritage, amplifies local talent and contributes to Brixton’s reputation as one of London’s most interesting cultural destinations.

Building on the success of the Windows of Brixton in 2016, Rocketship Digital present ‘THE REVOLUTION of KINDNESS’ as a series of bold graphic messages on the high street, drawn from a host of inspirational quotes from the local and global community.

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Too often we underestimate the power of a smile, a kind word, a listening ear, an honest compliment or the smallest act of caring, all of which have the potential to turn a life around. In an increasingly polarised world, we invite everyone to participate in a new revolution that champions kindness and puts love directly onto the streets where we most need it. To this end, we invite viewers to pause and think about how they can help bring about a REVOLUTION of KINDNESS.

The impact of mass messaging and a striking graphic treatment will transform the prominent windows of TKMaxx into a powerful call to action, encouraging viewers to engage via social media.

Blocks

Principal Supporter

Headline Partner

Collaborating Partner

London Design Festival is an annual event, held to celebrate and promote London as the design capital of the world and as the gateway to the international creative community.

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