If an internationally oriented company wants to
develop foreign markets, it is important to be
present with a web address that is easy to understand and
to remember for the local customers.
The method to register a domain under the country code
for each state is
expensive and very complex to organize, especially for
pan-European and global companies.

Contra the .com supremacy

This is one reason for the dominance of the .com domains
in the international context.
In particular American companies use this
top level domain to present themselves to a global auditorium
and often do not even make use of a web presence under their own
.us country code domain.
For many European companies, however, this is not an option
because the desired .com domain names are not available anymore.

.eu - new self-confidence
of a strong economic area

Fortunately, some attractive alternatives to the overcrowded .com name space
exist since the introduction of
the .biz- and
the .info-TLDs.
However, with the introduction of an own TLD for Europe, there will be a
European counterpart to the .com domain that emphasizes the European
identity of the companies.
This moves the business location Europe into the focus of attention
while catching up a competitive advantage of the American companies
at the same time.

Major importance

The .eu domain will not only play a significant role in Europe
but will also attract a lot of attention throughout the world.
It undoubtedly has the potential to become the most important
new top level domain of the next ten years.

Even on the very first day, the number of registrations exceeded
the threshold of one million .eu domains. That has never been the case
with any other new top level domain. Shortly before its first brithday,
more than 2.5 million domain names have been registered under the
European top level domain. Today (as of August 2018),
with 3.8 million registrations, .eu is in place
among the Top Ten of the TLDs.