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Pharrell Williams is a music heavyweight, working with some of the biggest artists in the industry and serving as the brain behind some of the most popular hits of the last decade. He is also a man of style, setting trends and being seen everywhere from the sneaker store to the red carpet.

Karmaloop is one of the internet’s go-to online retailers for all things streetwear and it has tapped Pharrell to be the Creative Director of Karmaloop TV. Karmaloop TV launched in 2008 and features exclusive interviews with designers, musicians, artists and many more.

“Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today. We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.” – Greg Selkoe, CEO of Karmaloop

Everything that Pharrell touches turns to gold and we cannot wait to see what he has in store for Karmaloop TV. Visit www.karmalooptv.com for more information.

What do you think of Pharrell’s new role? Will you be watching Karmaloop TV?