Awards

Advertising Awards 2011 Results

The PM Society Advertising Awards 2011

27th January 2012

Dear Members and Guests

A warm welcome from a pair of Neils as your new PM Society Chairman, Neil Copping and I are pleased to present the brochure that reports the outcomes from the 26th annual PM Society advertising awards.

This year saw a few adjustments to award categories notably loss of dedicated nurse advertisements (absorbed into primary care) and the introduction of digital awards for both single interactive items and campaigns. The healthcare industry award was broadened to include nonpress material, although ironically the majority of entries for this were still press ads! Entry levels overall were similar to last year and spread throughout the categories, but notable was the rise in patient campaigns which were second only to primary care press ads in number.

Congratulations go to all our winners and runners up, of whom Langland must be saluted for an impressive 4 wins and 13 commendations

To maintain this standard of celebration requires the support of our sponsors both new and returning to whom we offer grateful thanks. Thanks also go to our judges, our production company H2 Business Communications and the PM Society committee notably our incomparable secretary Vivien Bennett and our awards digital manager Andrew Short.

The PM Society is most grateful to all award sponsors and in addition to the following:Sponsorship of Distribution of Awards Brochure – PharmaTimesSponsorship of the Delegate List Brochure – OPEN HealthSponsorship of Photography of Nominations – Activate Event ManagementManagement of Digital Entries – The Drew Agency

The PM Society is also grateful for the help and support of:Production and Staging – H2 Business CommunicationTarget Audience Research Primary and Secondary Care Awards, Craft Online Research – KantarHealthProvision of Craft Award Judging Facilities – BMJ Publishing Group

JUDGING PANELS

Chairman all judging panels: Neil Smith, Bray Leino Vivactis.

The PM Society would like to express grateful thanks to the following who attended panel judging sessions for print and campaign craft awards, digital awards, the healthcare industry award and the Geoff Brook award...

Nick Bartlett

Publicis Life Brands Resolute

Ben Blackmore

b more creative

Phil Carroll

Derma UK

Bruno Cepollina

Frontera London

Jon Chapman

Creative Lynx

Steve Clark

SC Marketing

Jeff Daniels

Draft FCB Healthcare

Chris Duncan

Pulsar Healthcare

Dick Dunford

TBWA/Paling Walters

Phil Eaton

MJL Ltd

Will Elliott

Mass Integrated Marketing

Alex Fone

Lime Advertising

Moe Ghailan

Roche

Piotr Hennig

CAN Advertising

Jill Jackling

Servier Laboratories

Matt Macland

VCCP Health

Liz Maclaren

Concentric Advertising

Reg Manser

Life

Joanna Mawtus

CDM London

Arron O'Hare

PAN Advertising

Andrzei Orlowski

Orlowski Health Consulting

Stuart Richings

Swordfish Advertising

Neill Rogers

nitrogen

Andrew Short

The Drew Agency

Ben Tilley

sanofi-aventis

Ben Wagenaar

OPEN Health

Mike Walker

Saatchi & Saatchi Health

Lynn Wilkes

GE Healthcare

...and to all those judges from the following agencies who participated in online surveys for primary and secondary care and journal advertisement campaign craft awards: