Explaining the business move, HOVA told Reuters that, “London is one of the most vibrant and exciting cities in the world and the perfect location for our new venue.” It should be noted here that, as the living definition of the word “mogul,” the Jigga Man is legally obligated to speak only in the voice of corporate enthusiasm.

Other recent “perfect location”s for new 40/40 Clubs have included the Dallas, Chicago, and Atlanta airports, presumably for those who want some of the Jay-Z lifestyle, but can’t quite afford the private jets down to Turks and Caicos.

And for those who pop their cases of Chrys with a cloudy conscience, the new club will donate a cut of the profits to a new charity each month, and plans to hire “long-term unemployed young people.” Go forth, class of 2010!