New partnership with CrowdRise allows organizations to raise funds by rallying their networks, with multiple prizes given away to top-performing groups

New York City, New York – Macy’s 12th annual Shop For A Cause program, a nationwide charity shopping event that benefits local and national organizations, kicks off this summer with a new Charity Challenge hosted by CrowdRise, which recently merged with GoFundMe, the #1 crowdfunding platform in the world, offers people and organizations the best fundraising tools in the crowdfunding industry to raise money and donations for any cause they care passionately about.

To participate in this fundraising challenge, charities can sign up now through July 18 and will have the opportunity to win up to $300,000 in cash prizes, along with funds raised through the Challenge itself.

How It Works:

501(c)3 charities and accredited schools in the U.S., Guam and Puerto Rico can complete their application to participate through Tuesday, July 18.

Beginning Tuesday, July 11, participating charities can use their individual fundraising page on CrowdRise to rally and raise money online; prizes will be awarded to the top five charities.*

As a “thank you” for donating, each donor will receive an exclusive savings pass to shop at Macy’s during the annual Shop For A Cause event, Thursday, Aug. 10 through Sunday, Aug. 13.

As in previous years, Macy’s has designated the March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as the exclusive national beneficiary for Macy’s Shop For A Cause event. From Aug. 10 through Aug. 13, customers who give $5 to the March of Dimes at any Macy’s store or online at macys.com will receive the Shop For A Cause savings pass.

“Since 2006, we’ve helped raise tens of millions of dollars for accredited schools and nonprofits nationwide through Macy’s Shop For A Cause,” said Lauren Anania, Macy’s Director of Cause Marketing. “By adding this new online challenge through CrowdRise, we aim to make it even easier for charities to get involved and raise funds for their ongoing efforts.”

*Charity Challenge prizes include $100,000 for the charity that raises the most online, $50,000 for second place, $25,000 for third place, $15,000 for fourth place and $10,000 for fifth place. There also will be weekly Bonus Challenges for organizations to win an additional $100,000 in total.

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com.

Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year to help make a difference in the lives of our customers.

Used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world, CrowdRise enables people to creatively leverage their resources and networks to unlock the power of the crowd to support positive social missions and create massive impact.

Before merging with GoFundMe.com, the CrowdRise’s donation crowdfunding site was founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, which powered donation-based crowdfunding campaigns that have raised hundreds of millions of dollars for special causes.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.

Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

However, with a crowdfunding platform commission fee of 6.9% + 30 cents per credit card transaction fee Facebook’s Fundraiser Service will be considerably more expensive than competitors such as GoFundMe, Indiegogo and Kickstarter

Menlo Park, California – Facebook is a place where people come together to connect with their communities and support one another in meaningful ways. Today, we are giving people another way to mobilize around causes they care about by expanding personal fundraisers to everyone over 18 in the US and by adding two new categories – community and sports.

Facebook Rolls Out Crowdfunding Platform and Fundraiser Service for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

Facebook began testing personal fundraisers, a new product that allows people to raise money for a friend, themselves or a sick pet directly on Facebook, in March. Since then, they’ve been inspired by the response to create them and the support felt by those they benefit.

People can create a fundraiser to quickly raise money on Facebook and easily reach their friends in a few taps, without leaving Facebook, and can share fundraisers to help build momentum. People can learn about the person who created the fundraiser and the person benefiting from the fundraiser, as well as see which friends have donated. Now people can raise money for any of the following categories:

Choose to raise money for a Friend, Yourself or Someone or Something Not on Facebook

Give your fundraiser a title and compelling story, and start raising money

All fundraisers are reviewed within 24 hours. Personal fundraisers are available on all devices, and have a 6.9% Facebook commission fee + $0.30 fee that goes to payment processing, fundraiser vetting, and security and fraud protection. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.

We’re constantly inspired by the good people on Facebook do, and we’re excited to learn more about how people use this new product so we can continue improving the experience.

Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

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