About Me

By day, I perform strategic marketing duties for MorphoTrak (a subsidiary of Morpho, a subsidiary of Safran). By night, I manage the Empoprises blogging empire, as well as various virtual properties in Starfleet Commander and other games. Formerly known as Ontario Emperor (Ontario California, not Ontario Canada). LCMS Lutheran. Former member of Radio Shack Battery Club. Motorola Yellow Badge recipient. Top 10% of LinkedIn users.

Monday, November 3, 2014

In a post last week, I noted how listening habits had changed over the years, and that people who used to buy records or 8-track tapes now stream their music, paying for the privilege one way or another (either via a monthly fee, or by listening to ads). I also noted that if someone really likes a particular song, then the artist can make more from a streaming model than could be made by buying the song.

The Shake It Off singer hasn’t been too keen on sharing her music with Spotify. Swift’s most recent album, 1989, wasn’t on the service, and she initially held off on allowing Spotify to stream her 2012 album, Red. But the 24-year-old, whose music seems to have its own copyright patrol service, had been showing signs that she wouldn’t work with Spotify since July....

We love Taylor Swift, and our more than 40 million users love her even more – nearly 16 million of them have played her songs in the last 30 days, and she’s on over 19 million playlists.

TIME estimates that a leading artist such as Swift could make hundreds of thousands of dollars a month in song streams for a new album. That revenue, of course, is now denied to Swift, at least for now. This may be a stunt to get a higher royalty, or perhaps Swift is never ever ever ever coming back to Spotify.

In a post last week, I noted how listening habits had changed over the years, and that people who used to buy records or 8-track tapes now stream their music, paying for the privilege one way or another (either via a monthly fee, or by listening to ads). I also noted that if someone really likes a particular song, then the artist can make more from a streaming model than could be made by buying the song.

The Shake It Off singer hasn’t been too keen on sharing her music with Spotify. Swift’s most recent album, 1989, wasn’t on the service, and she initially held off on allowing Spotify to stream her 2012 album, Red. But the 24-year-old, whose music seems to have its own copyright patrol service, had been showing signs that she wouldn’t work with Spotify since July....

We love Taylor Swift, and our more than 40 million users love her even more – nearly 16 million of them have played her songs in the last 30 days, and she’s on over 19 million playlists.

TIME estimates that a leading artist such as Swift could make hundreds of thousands of dollars a month in song streams for a new album. That revenue, of course, is now denied to Swift, at least for now. This may be a stunt to get a higher royalty, or perhaps Swift is never ever ever ever coming back to Spotify.