This Disgraceful video was published by the European Commission for a campaign designed to attract more women to a career in science. The commission said that the video had to "speak their language to get their attention" and that it was intended to be "fun, catchy" and strike a chord with young people. "I would encourage everyone to have a look at the wider campaign and the many videos already online of female researchers talking about their jobs and lives,"The original video was taken down after it received so many negative comments.