I have discussed some of these other strategies in other blog posts, but today we are going to focus on how to utilize internal marketing materials in order to increase awareness of upper cervical in your community.

Upper Cervical Related Books

Recently I heard Dr Ray Drury speak at Upper Cervical Practice Innovation about his new book The Best Kept Secret in Health Care and it reminded me of how important it is to provide materials like Dr. Drury’s books to our patients.

Previously on this blog, I had recommended the use of James Tomasi’s book, What Time Tuesday as a powerful internal marketing tool. If you are not familiar with James Tomasi’s story, he was suffering with trigeminal neuralgia for years and had lost all hope of recovery, and decided to escape from the pain through suicide. But on the morning of the day that he was planning on committing suicide he saw an upper cervical chiropractor who changed the course of his life forever. It is an amazing and powerful story.

If you have never purchased a case of books from the Tomasi’s I highly recommend it.

Give Them Away to Patients

The best way that you can utilize books like these to create awareness and ultimately referrals is to just have a commitment from you and your team to give them away to patients. If you purchase a a case of books, which is about a 150 of the What Time Tuesday book’s and set a goal to give away 50 books a week for 3 weeks. If you don’t see an increase in your referrals, the education of your patients and the overall passion and excitement that your patients have for upper cervical I would be shocked.

Books like Dr. Drury’s and James Tomasi’s are designed to be both educational and emotionally stirring. This should be the goal of all your marketing, to connect with both the head and the heart.

So get some upper cervical related books and spread the word about upper cervical to your community today!