“[The] social media-driven campaign…builds on the story of women’s empowerment…[featuring] some of von Furstenberg’s favorite mantras, such as ‘Work Magic,’ ‘Self Taught,’ ‘Self Made,’ and ‘Play Cool.'”

This all falls under the main “rallying cry” for the campaign, which appears in the above ad: #YouBeYou. The whole idea behind the campaign is simple: von Furstenberg wants to encourage all women to be their best selves, rather than to aspire to become someone else’s version of perfect or ideal. In the promotional video that accompanies the photos, Kloss says, “This is me being me. Now you be you.” You can watch the video in full below:

“I want every woman to be herself. That’s the message. And the best of herself. We as a brand hopefully we give them the tools for them to be themselves.”

In response, Kloss had this to say about the experience:

“Diane was on set the entire time and was very involved in the process. She kind of encouraged me to be myself. This campaign really felt ‘authentically me.’ The message that’s embodied in this campaign is to celebrate you being you and a woman being herself.”

Ah, to be on a first-name basis with Diane von Furstenberg. What a life that would be.

Personally, I love the look and feel of this new campaign. The bright colors and big prints are perfect for spring, and the message behind the ads is something I can definitely get behind. It seems that 2016 is the year of campaigns that are meant to be more than just advertisements for clothes, and it’s really exciting to see.

Now, if you’ll excuse me, I need to go and pick up a printed wrap dress for myself, because I don’t think I’ll be able to wear anything else once it warms up and I aspire to live my life like Karlie Kloss. . Good day to you all.