‘Burlington Coat Factory’ has special touch with online customer outreach

Burlington Coat Factory has a perfectly nice Twitter account that goes by the name of @Burlington and provides handy updates on what’s new and hot in the store. The buzz today, though, is coming from @BurlCoatFactory, which has stepped in to interact with Burlington’s “customers” in unexpected (but always polite) ways. For example:

It’s almost impossible to not buy weed in a Burlington coat factory parking lot

“Burlington Coat Fact” is building up its own devoted fan base, but something tells us Burlington would prefer to handle its own social media outreach. The “Glad you stopped in” is a nice touch, though. Maybe they can license that from the parody account; anything but shut it down.