Visitors bureau unveils new tourism website

Jun 03, 2014

The Fairfield Iowa Convention & Visitors Bureau has introduced a freshly designed website to promote tourism to Fairfield, www.TravelFairfield.com.

The website, complete with new content, photos and videos, is intended to engage residents, visitors and those contemplating visiting in the various activities and attractions in Fairfield and Jefferson County.

The website theme, “Eat, Play and Stay in Fairfield,” expands on Fairfield’s reputation as a unique community, rich in arts and culture. Visitors to TravelFairfield.com will enjoy fast page loading, simple navigation and a visually appealing structure, effectively telling the Fairfield story and encouraging visits in segmented, easy to find sections.

Another feature of TravelFairfield.com is the ease in navigation to locate attractions, restaurants, hotels and other points-of-interest. The robust events page is designed to feature and create excitement for Fairfield and Jefferson County events. Those interested in posting their own event to TravelFairfield.com can email the event to info@travelfairfield.com.

“It’s an exciting process to redesign and rejuvenate Fairfield’s tourism website, TravelFairfield.com,” said Rustin Lippincott, executive director of the Fairfield Iowa Convention & Visitors Bureau. “It’s a complete asset inventory with the opportunity to highlight the attractions and people of Fairfield that make it the emerging travel destination it continues to be. The redesign was an intense process with developing content and updating all information, but the end product is something that all residents of Fairfield and Jefferson County can be proud of and use it as our front door for potential visitors.”

In conjunction with the website launch, the bureau is participating in a search engine optimization cooperative partnership with the Iowa Economic Development Authority to increase the effective reach of the website and highlighting Fairfield’s vibe to interested users.

The visitors bureau is Fairfield and Jefferson County’s official

destination management leader. Its mission is to engage in strategic and dynamic activities that drive economic development through tourism and establish Fairfield and Jefferson County as unique travel destinations. The objective of the Fairfield Iowa Convention & Visitors Bureau is to increase visitor volume and spending by attracting leisure, group and business travel and creating awareness of the diverse attractions, culture and events in the Fairfield area. The bureau achieves this objective by: Providing leadership for the local and regional tourism industry; Positioning and marketing Fairfield as a unique travel destination; Developing and implementing strategies to attract visitors, events, tradeshows and conventions; Providing service and support to existing attractions and events; and providing comprehensive information to visitors and prospective visitors.

For more information on the Fairfield Iowa Convention & Visitors Bureau unveiling of TravelFairfield.com contact Lippincott at 472-2828.