Bing Ads Account Home Page Gets A Total Refresh

Dashboard now shows top line KPIs and modules for quickly reviewing account performance.

The next time you log into Bing Ads, be sure to check out the Home page. It has a whole new look as of this week which brings it in line with that of AdWords. Available now in all markets, the Home page now offers more, customizable top-line information in the dashboard.

Just like AdWords, the top of the dashboard is the KPI summary, a performance graph and top movers report. Below these are modules that you can choose to show depending on what’s important to you when quickly reviewing account performance. Here’s the list of modules that are available:

For more details on what data these modules show (for example, the Good quality but low traffic module shows keywords that have high quality scores but are receiving fewer than 1,000 impressions), check out the Bing Ads blog on the update.

Pro Tip: OK, not pro, and I may be the only one who missed this, but if you want to make the new Home page your default start page there is a check button very bottom of that page.

About The Author

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.