Browse

My Account

The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).

Browsing ETD - Faculty of Business and Management Sciences by Subject "FIFA World Cup"

Research shows that Cape Town has become one of the most popular and prestigious destinations to visit and has opened its doors to minor and major events worldwide. Successful annual events that have become established in ...

Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in ...