I don't get this Unabashedly Prep guy. He's got a website for his wedding photography business where he describes himself as a "t-shirt, jeans, and man-bag kind of guy," and there's a bunch of photos of him on there wearing hoodies and t-shirts and flip-flops and other unabashedly non-prep clothing... but then on his OTHER site he's like a walking Preppy Handbook. It's like he's got some Jekyll-Hyde thing going on.

My wedding photography (and website) are a brand unto themselves targeting the southern California wedding market. The images of me running around in hoodies, flip flops and t-shirts are a concentrated marketing effort to communicate southern california style. The approach is extremely laid back. The Fred Egan brand is not F.E. Castleberry.

The individual you have come to know on Unabashedly Prep is truly myself. It is a style blog born out of passion and began with the simple intentions of it being a hobby. No Jekyll/Hyde complex going on. If we ever meet, you will be familiar with the F.E. Castleberry you've come to know via Unabashedly Prep.