Why Investments In Hispanic TV May Not Pay Off

While "entertaining America’s Hispanics has become a big business," with major media companies like News Corp. joining up and the number of Hispanic-targeted networks rising from 14 to around
100 in 10 years, there are several reasons why these investments may not pay off, according to The Economist. For example: "Most of the Hispanic population’s recent growth has
come from births, not immigration. As they grow up, second- and third-generation Hispanics may want to watch ABC, instead of 'Abismo de Pasión.'"