Critical First Step To A Rebranding Campaign

Learn Why Social Media Analysis is Crucial To Your Marketing Strategy

Recently, American Airlines announced that it plans to deploy iPads in all of its cockpits as part of a new electronic flight bag program for pilots. Carrying both safety and environmental benefits, the program promises millions in fuel savings– a laudable green initiative. But the marketer in me naturally considers the implications of such a move on the American Airlines brand. Will this initiative help American Airlines build new associations with safety and environmental advocacy? Perhaps it will. Now what I’m about to say I fear might sound unsettling, but I’m going to ask it anyway: Are these the associations American Airlines needs right now with its rebrand?

In this complimentary ebook, I discuss rebranding strategy and present new consumer research on American Airlines. Based on this research, I then describe how you can establish your own meaningful KPIs from social media data, highlighting opportunities for American Airlines to take future action based on social media-inspired performance measures.

Do you work in brand marketing? Follow us on Twitter @crimsonhexagon to keep up with our latest research on branding successes and failures. You never know, tomorrow we might analyze the brand perception of your top competitor!

Ready to transform your business?

In Jorge Luis Borges’ short story The Library of Babel, an infinite expanse of hexagonal rooms filled with books contained every possible arrangement of letters. For every important, beautiful, or useful book in this library there existed endless volumes of gibberish.

The only way to navigate this vast sea of meaningless information was to locate the Crimson Hexagon, the one room that contained a log of every other book in the library—a guide to extracting meaning from all the unstructured information.

Like Borges’ Crimson Hexagon, we aim to be a key to the world of social data, guiding your business and helping you uncover where to go next.