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Vasco: Today on Reach we have with us Anna Schlegel. Anna is the head of globalization at NetApp and an expert at entering global markets. She was part of Cisco’s first localization team and led Xerox, VeriSign and VMWare and Digital Groups. She is co-founder and board member of Women in Localization which has more than two thousand members, catering to localization expert; this is an association at Foster’s membership, now working in best practices for companies to go global. She’s a native of Catalonia, speaks 6 languages, grew up trilingual and has a variety of linguistic and philology graduate degrees and has been featured in numerous publications such as Fortune and Forbes. Welcome it’s a pleasure to have you and have a chance to talk to you. Thank you very much.
Anna: Of course, thank you.
Vasco: So before you joined Cisco, initially you started with your own translation company in San Francisco and now you are the head of globalization of a public company with more than 12,000 employees. It’s been quite a trip and you've seen both sides of the market, as a vendor, as a buyer in this market. What was the journey like and what do you feel were the main changes over the years?
Anna: It's been quite the journey. The changes over the years, so when I had my own translation company, we didn't talk about localization, we talked about translation and editors and we used Word Perfect and we used to drive across San Francisco with CDs and discs, not even CDs, it was floppy discs and hard discs. That’s how it was back then. I used to print a lot of the projects and hand deliver those projects.
Vasco: How did you divide that, the practicality of dividing work amongst people…
Anna: Phone calls and fax machines. I had interns in my business where they were printing resumes. The resumes would get to me in a P.O. Box via snail mail. I would put ads in the newspaper like, I need more translators. There was no internet back then.
Vasco: So you had to get translators locally
Anna: All my translators were local.
Vasco: Oh, wow
Anna: All my Japanese and Chinese translators initially they were all lo