The Stephan Co. also offers Imágen in value sizes for everyday use for the whole family.

In recent years, the Latino consumer has emerged as a force to be reckoned with, spending 43% more on branded hair products than the average shopper. Currently the fastest growing ethnic group in the United States, the Latino population is projected to increase by 167% before 2050, compared with 42% for the general population. Its spending power is moving in the same direction and is projected to grow from $1 trillion based on 2010 figures to $1.5 trillion in 2015, the manufacturer stated.

“Today’s Latina consumer is a highly sophisticated shopper who is often fluent in both English and Spanish and equally comfortable moving between both cultures. She’s looking for a product that is tailored to her specific hair care needs and is backed by an authentic brand with values that are consistent with what matters most to her — family and community,” stated The Stephan SVP sales, Paul Crouch. “We’ve done our homework and are confident that Imágen achieves on all fronts, from formulation to packaging to how we plan to engage Latina consumers.

The Stephan Co. will support Imágen through grassroots efforts and social media, and will connect with Latina consumers through national online contests and aggressive sampling at targeted events in key Hispanic markets.

Imágen Salon Formula is slated for release at Target in April. All SKUs have a suggested retail price of $7.97 each.

Orabrush taps former Sony Online Entertainment exec to serve as CTO

OREM, Utah — Orabrush, a maker of oral care products, has appointed Brent Rambo, a former executive at Sony Online Entertainment, as the company’s chief technology officer.

In this newly created position, Rambo will lead a new ad-technology division to develop new proprietary processes and systems for the company to maximize and scale its YouTube advertising and marketing model.

“The addition of Brent will help us usher in a new phase of the company,” stated Jeff Davis, CEO at Orabrush. “We view our ad-tech division as an extension of the brand building success achieved with our own bad breath brands. We’ve seen considerable demand from companies large and small for our expertise and look forward to building out this area of the business under Brent’s leadership.”

Dubbed the “reverse marketing model,” Orabrush’s video marketing model combines creative content with YouTube advertising to generate high levels of awareness and drive e-commerce conversion or traffic to retail outlets. Rambo will work to streamline the video optimization and YouTube ad buys currently executed by Orabrush’s marketing team with greater efficiency.

“Throughout my career, I have been drawn to opportunities that allow me to demonstrate my skill set in creating highly efficient and optimized processes and systems, and Orabrush presents an exciting opportunity to do this in online video marketing,” stated Rambo. “Orabrush is poised to capitalize on the shift taking place in digital advertising with its reverse marketing model. I have been impressed by its ability to build brands at far less cost and in much less time than traditional methods, with higher industry levels of success. I look forward to making this ad-tech division the recognized market leader in online video marketing.”

At Sony Online Entertainment, Rambo managed several internal divisions and was responsible for the technology infrastructure behind the launch of multiple AAA games, including the popular multiplayer online first-person shooter PlanetSide 2. A lifelong entrepreneur with more than two decades of technology experience, Rambo co-founded MarquisNet, a data center company that serves companies as a disaster recovery hot site, and led the company to a multi-million dollar acquisition as president.

Orabrush became one of the first consumer brands to commercialize a product globally using exclusively YouTube video advertising. Today, the company has accumulated more than 60 million views across its Orabrush and Orapup YouTube channels, driving millions in online sales of the tongue cleaning products for humans and dogs and securing international retail placement in more than 30,000 stores.

Eco-Beauty by La Fresh Group develops Be Good. skin care line

ANAHEIM, Calif. — La Fresh Group, maker of portable Travel Lite and Eco-Beauty wet wipes, has announced the launch of Eco-Beauty Be Good., a line of skin care products made with a natural anti-aging botanical complex of maqui berry, licorice root, ginkgo leaf, grape seed and hickory bark.

“At La Fresh, we focus on developing chic products that are not only convenient and meet today’s on-the-go lifestyle, but also conscientious about the environment and good for your skin,” explained Eve Yen, founder and president of La Fresh Group. “I love discovering new skin care solutions, and with the Eco-Beauty Be Good. line, maintaining fresh and youthful skin appearance is easy to achieve and a pleasure to use.”

The new Eco-Beauty Be Good. line includes:

Good Bye. Face Cleansing Wipes to remove light makeup and cleanse away surface toxins. They are made with mild cleansing formula and FSC and Rainforest Alliance-certified compostable wipes.

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