Camoshita

"I like a tailored look but I don’t want it to be restrictive, I like it to be relaxed, I don’t take it too seriously."

--- Yasuto Kamoshita

Yasuto Kamoshita is among the most influential and photographed men in menswear. In 1989, Kamoshita and others founded United Arrows, which has revolutionized Japanese menswear retail. After working as the buyer for the men’s department, he has now become Creative Director of the company.

Kamoshita founded his (quasi-)eponymous brand, Camoshita, as a more personal project. He is a member of a small cadre of Japanese men who kept Ivy style alive as it died out in America. Yasuto Kamoshita's admiration of 1960's American and French fashion and style icons, such as Steve McQueen, Jean-Paul Belmondo or Serge Gainsbourg, inspire the unique color palette for Camoshita. Camoshita joins this American style with the increasingly admired, and similarly soft-shouldered, style of Southern Italy.

Though these influences are clear, Camoshita is definitively a Japanese brand. Says Kamoshita, it's a brand "about the Japanese way of getting dressed." A brand dedicated to satisfying the notoriously demanding and discerning Japanese consumer is ambitious and confident indeed. Camoshita's tailored clothing is made in Japan, in homage to the local excellence in noticing, preserving, and meticulously recreating Western tailoring.

Camoshita is grounded in classic menswear tradition but conveys a whimsical taste and a relaxed attitude - for men who care about their clothes but don't take men's style too seriously.