Nike brings immersive fitness spectacular Unlimited You to London

For three days only, Nike presented Unlimited You – an immersive, high-intensity running and training experience in Brick Lane. Watch the project come to life in a film by French director duo Bif...

For three days only, Nike presented Unlimited You – an immersive, high-intensity running and training experience in Brick Lane. Watch the project come to life in a film by French director duo Bif...

As the Rio Olympic Games reach fever pitch, our fitness fixation is almost at saturation point. Enter Nike’s Unlimited You: an immersive, multi-sensory workout spectacle launching today in east London. For three days only, this high-intensity training experience is set against dazzling lighting and video installations designed by Artisan (formed by the visionaries behind United Visual Artists) while a bespoke soundtrack composed by Hot Chip duo Alexis Taylor and Joe Goddard – performed by a live orchestra no less – is sure to get pulses racing.

You’ll be put through the paces by Nike master trainers in tandem with cult fitness brand Barry’s Bootcamp and boutique boxing studio Kobox. Guests can pick their poison: a full-throttle round with Kobox followed by a Nike Run Club session, or a grueling Barry’s treadmill workout teamed with a Nike Training Club tutorial. All the while, supercharged custom visuals projected on large screens throughout bring the space to life.

Creative studio Artisan explains: ’Together with Nike we set out to challenge typical notions of a workout space. For Unlimited You there is a sense of theatre, specially commissioned music and all the elements we’d draw on for immersive spaces. It’s not just a utilitarian or sterile workout space.’ To wit, the lights are responsive to Taylor and Goddard’s original track as well as the exercises.

For instance, the downhill animation corresponds with the sprint sequence during the running session. ’Rather than directly influencing how the body responds, the light installation guides participants through their workout with instructions and generates different landscapes and backdrops as they progress,’ adds Artisan. ’It’s a combination of sport and spectacle.’

With seven sessions scheduled per day, each lasting two and a half hours, endurance is the name of the game. Thankfully, health eatery and juice bar Maple & Fitz and nut butter specialist Pip & Nut are on hand to help guests refuel. Unlimited You will ensure any budding Olympiads have earned that post-workout fitness selfies.

Creative studio Artisan worked ’with the fabric of a very old building’, injecting it with a new lease of life by way of a spectacular lighting installation. Photography: Mark Power

Creative studio Artisan worked ’with the fabric of a very old building’, injecting it with a new lease of life by way of a spectacular lighting installation. Photography: Mark Power

Guests will be put through the paces by Nike master trainers in tandem with cult fitness brand Barry’s Bootcamp and boutique boxing studio Kobox. Photography: Mark Power / Getty Images

Guests will be put through the paces by Nike master trainers in tandem with cult fitness brand Barry’s Bootcamp and boutique boxing studio Kobox. Photography: Mark Power / Getty Images

It’s Tron meets Rocky at Unlimited You, where guests are shown the ropes by a trainer in a laser-lit boxing ring. Photography: Mark Power / Getty Images

It’s Tron meets Rocky at Unlimited You, where guests are shown the ropes by a trainer in a laser-lit boxing ring. Photography: Mark Power / Getty Images

A bespoke soundtrack composed by Hot Chip duo Alexis Taylor and Joe Goddard – performed by a live orchestra no less – is sure to get pulses racing. Photography: Mark Power / Getty Images

A bespoke soundtrack composed by Hot Chip duo Alexis Taylor and Joe Goddard – performed by a live orchestra no less – is sure to get pulses racing. Photography: Mark Power / Getty Images

Guests can pick their poison: a full-throttle round with Kobox followed by a Nike Run Club session...

Guests can pick their poison: a full-throttle round with Kobox followed by a Nike Run Club session...

Thank you for registering to the newsletter

Please keep me up to date with special offers and news from Wallpaper*. You can unsubscribe at any time.

Please keep me up to date with special offers and news just
by email from carefully selected companies. Your personal details will not be shared with those
companies - we send the emails and you can unsubscribe at any time.