Fujifilm won the prestigious “iF Design Award” with 10 products in recognition of their design and performance

FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that it has been awarded the “iF Design Award 2018”, sponsored by the international design promotion organization iF International Forum Design (Hanover, Germany), for 10 of its products including the 3D image analysis system “SYNAPSE VINCENT” 3D image analysis system, the hybrid instant camera “instax SQUARE SQ10”, ultrasonic processor, and broadcast lenses. The award is organized by the iF International Forum Design in Hanover, Germany, an international organization for design promotion. The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside Germany's “Red Dot Design Award” and the United States' “IDEA”. This year, there were 6,401 entries from 54 countries and regions judged by 63 experts.

In developing all of its products and services, Fujifilm not only pursues functionality and performance of its products, but also engages in design development that leverages its superior functionality. In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.

The company received awards for a wide variety of products from business products, including a 3D image analysis system for medical use, to consumer products such as the instax series, and was highly-rated not only for external design but also from the perspective that each of the awarded products offer high-performance, ease-of-use, and user interfaces that make them comfortable to operate.

＜ Award winning products for the iF Design Award 2018 ＞

It is such an honor to announce that so many of Fujifilm's products were chosen for the iF Design Award out of many applicants from countries around the world. Fujifilm will continue to develop superior products in the future.

■ 3D image analysis system “SYNAPSE VINCENT”

This 3D image analysis system for medical use captures and analyzes high-precision 3D images from tomographic images produced via CT or MRI. The system uses image analyzing technology to automatically extract and realize highly-accurate 3D analysis of various organs, blood vessels and fine bronchial tubes with high precision via a simple operation. The system is used in pre-operative simulations, informed consent, and in investigating treatment plans in a wide variety of clinical areas, such as radiology, circulatory organs, digestive organs, respiratory organs, and the head and neck, as well as urology. The system is aimed to contribute to reducing the working loads of technologies and pursue enhanced efficiency at clinical sites.

■ Hybrid instant camera “instax SQUARE SQ10”

The first instax camera equipped with a digital image sensor and image processing technology. Developed based on the concept of “easily and creatively enjoying instant photos,” instax SQUARE SQ10 lets you create and enjoy prints at any locations where you take your photos. Not only does the camera enable photography in night scenes and close-ups through enhanced image quality and shooting performance, it is equipped with an abundance of image editing and processing functions. With this editing/processing function, you can enjoy original photo expression via simple operations. The camera realizes simple and intuitive operation by gathering operating buttons and dials for editing, processing, and printing in one location on the back of the camera and linking operating status with an LCD monitor. To maximize the appeal of this camera, the company has adopted a new square format popular among many includingpeople familiar with SNS like Instagram* and photo enthusiasts.

* Instagram is a trademark or registered trademark of Instagram, Inc.

■ Instant camera “instax mini 9” (Overseas-only model)

This product is sold outside of Japan as a new addition to the instax series of instant cameras that allows you to enjoy card-sized prints. In Japan, this camera is sold as the “instax mini 8 plus.” The camera is equipped with an easy-view viewfinder and a high key mode that lets you take pictures in bright and soft atmospheres. It also has a small mirror next to the lens which makes you to take selfies easily.The camera comes in 5 color variations including a bright pink and a chic blue. This camera is designed to let you enjoy instant photographs.

A vertical position battery grip designed specifically for the FUJIFILM GFX 50S (sold separately). A high-function battery grip that enables similar operation vertically and horizontally by making the positions and shapes of main buttons, such as the release button, dials, and function buttons, as well as the grip, the same as during horizontal shooting. The grip provides the “certainty,” “stability,” and “comfort” needed to capture definitive moments in time.

An ultra-wide angle lens with an F value of 4.0 and a focal length of 23 mm. It enables sharp depictions as if seeing landscapes and buildings for real, high resolution, ultra-wide angle depth, and a rich expression of gradations through a combination with a medium-format sensor having 1.7 times the area of the full-size 35 mm sensor mounted on the GFX Series. It has a lock mechanism on the aperture ring. This prevents unintentional movement of the ring to enable intuitive and reliable operation. The lens has a toughness design incorporating a structure that is dust-proof, drip-proof, and low-temperature resistant to -10°C, enabling it to shoot in outdoor environments where light rain is falling and dust is being kicked up. Fujifilm pursued a precise and attractive lens design that also provides high performance to satisfy professionals.

A large aperture medium telephoto lens with a bright open F value of 2.0 and a focal length of 110 mm. It realizes high resolution of the point of focus and the rich bokeh through a combination with a medium-size sensor having 1.7 times the area of the full-size 35 mm sensor mounted on the GFX Series. The lens enables a photographer to enjoy portrait shooting with rich 3D effects. It has a lock mechanism on the aperture ring. This prevents unintentional movement of the ring to enable intuitive and reliable operation. The lens has a toughness design incorporating a structure that is dust-proof, drip-proof, and low-temperature resistant to -10°C, enabling it to shoot in outdoor environments where light rain is falling and dust is being kicked up. The company went for a fearless beautifully attractive large aperture lens design that also provides performance to satisfy professionals.

A 4K camera compatible portable broadcast zoom lens that achieves a focal length covering ultra-wide angle 4.5 mm to 63 mm and a minimum shooting distance of only 0.3 m in small body just 238.5 mm in total length. The design of this lens increases grip performance while delivering traditional smooth operability. This lens demonstrates its power when combined with small lightweight 4K camcorders, and can shoot 4K images with an overwhelming sense of depth for sport broadcasting and various program production locations. Furthermore, by taking advantage of the optical technology the company has gained over many years in the field of state-of-the-art imaging, this lens suppresses, to the utmost degree, the image periphery distortion and resolution loss that readily occurs with wide angle photography.

■ 4K camera compatible zoom broadcast lens “FUJINON UA27 x 6.5”

A 4K camera compatible zoom broadcast lens that achieves 27x zoom with a focal length of 6.5 mm to 180 mm. This lens is ideal for shooting studio productions such as news, variety shows, and music programs. It also supports concerts and live broadcasts that capture entire venues by making use of its wide-angle focal length. There is also an extender** built into the lens body that extends the focal length two-fold to thus cover a focal length of up to 360 mm while maintaining high-definition image quality even when the extender is being used. Furthermore, the matte-black exterior will help it not to stand out even when reflected on other cameras during shooting in studios with a variety of photographic equipment. The lens operates the same as a conventional zoom lens so it can be used to shoot images the same way.

These lenses are both so much smaller and so much lighter than conventional cinema camera lenses. They deliver excellent cost performance all while emulating the high optical performance, from the center to the periphery, which is characteristic of FUJINON Cine Lenses. Their shallow depth of field also makes it possible to take advantage of a beautiful bokeh. The lenses are also equipped with three rings that make it possible to adjust focus, zoom, and iris (aperture) independently, and all of the operation rings have a uniform gear pitch*** of 0.8 M (module). The lenses are comfortable to operate as the focus rings are designed to rotate across a wide range of 200 degrees, which makes precise focusing possible. Although a resin material suited to miniaturization and weight reduction is used on the exterior, the material is given an external finish reminiscent of the high-quality texture of tools used by pros, making the lenses a pleasure to own.

An ultrasonic processor connected to an ultrasonic probe*4, configured from a processor (SP-900), a control pad (CP-900), and a scanner (RS-900). When used in combination with an electronic endoscope system, this device makes ultrasonic observation in examinations possible via the insertion of a probe for transmitting and receiving ultrasonic waves through a forceps-like opening of an endoscope. In design development, the device was designed integrated with the endoscope LASEREO 7000 System using a distinct design created by a seamless enclosure composed of gently curved surfaces and a display unit for summarizing information.

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