Combining Messenger & Email

One thing that really caught our attention about Gabe’s campaign is how he’s using email and Facebook Messenger within the same campaign.

You might be thinking, “Wait a minute, I thought you said chatbots are the future of marketing and they outperform email?”

Just because chatbots are where we’re headed doesn’t mean email is dead! We’ve always said the two work even better together.

Why? Because most of your customers still use both. The best companies use multiple touch points to reach their audience wherever they are.

A Facebook Messenger chatbot should compliment your email list, not replace it. And that’s exactly what Gabe is doing.

When users opt-in to his lead magnet, they drop into both a ManyChat follow up sequence and an email follow up sequence via MailChimp. (He set this up with a simple ManyChat → MailChimp zap within Zapier).

Mirrored Messaging

Over the course of several days, Gabe is telling the same story in both places, just in the style that works best for each platform. Meaning shorter, more conversational messages via chat and longer messages via email.

Here’s an example of the messages a user sees on day 2 promoting his tripwire offer.

ManyChat Messaging123

Email Messaging

Results

If you’re at all familiar with chatbots, it will come as no surprise that he’s getting significantly higher open and click rates in Messenger than in email.

Check out the stats for the first 5 messages in the sequence in ManyChat and MailChimp.
(Note, there is no link in the 3rd ManyChat message).

Messenger stats:

Email: stats

The chatbot messages are getting an 85% average open rate compared to 33% in email. And his average click-through rate is 10.67% in the chatbot vs. 4.4% in email. (Those numbers are for messages after users initially clicked to claim their download).

While the email performance is lower, it’s still a significant amount of engagement that he would be missing out if used Messenger only!

Creating Urgency in an Evergreen Campaign

Marketers and business owners love evergreen campaigns because you set them up once and then they generate sales and revenue on autopilot.

(Provided your offer converts and you’re sending traffic).

The problem is that evergreen offers don’t always convert as well because they don’t have real urgency. Sure you can say your offer is only available “for a limited time,” but if there’s no hard deadline people don’t feel that itch to get in now or risk missing out.

That’s why people still do live launches, even though they’re a lot more work. When the cart is closing or the special price is truly disappearing for good, it creates a real sense of urgency and excitement.

Gabe is getting the best of both worlds using a tool called Deadline Funnel.

How Deadline Funnel Creates Urgency

Deadline Funnel knows when a user enters a campaign and assigns them a personal deadline. Once their unique deadline disappears, the special offer or pricing goes away.

In Gabe’s campaign, users have a 5-day window to get 50% off his membership program for the first month. If they click a sales page link during that time frame, they see the 50% off pricing and a banner counting down how much time they have left.

If they click through after their deadline has passed, they see the regular pricing and no timer.

Before Deadline

After Deadline

Deadline funnel even tracks users across devices and platforms. So whether they click from Messenger, email, phone, or computer, the deadline is the same. (See how this works below).

Using Deadline Funnel in ManyChat

Within Deadline Funnel, he assigned 2 links, one for during the special offer period and one for after it closes.

Deadline Funnel then generates one dynamic link that contains an email parameter.

This is the link used in ManyChat with the portion replaced with ManyChat’s email merge field. Now Deadline Funnel can take them to the correct URL and display an accurate timer based on how much time they have left.

You can check out Deadline Funnel’s how-to article here for step-by-step instructions on this process.

Want to show off the creative strategies you’ve used to generate results with chatbots? Come tell us in the Bot Academy Facebook Group and you might just be our next case study!

Andrew's recommendation

Want to learn more about the power of chatbots and building your own business? Join our free webinar to discover exactly how to build your first bot and land clients.