GDUSA Green Newsletter

December 2012

ON A ROLL

For decades, I have avoided ever writing about
anything scatalogical because, hey, we’re
a classy operation. But I could not resist mentioning
about Star Toilet Paper for three reasons. First,
the product is environmentally sound: a new advertiser-supported toilet paper that is 100
percent recycled, two-ply, and printed with soy-based
inks. Second, the idea in question is an
entrepreneurial win-win: the two young founders
give the product away free to make sure the ads are
seen, and their brainchild is appearing in
respectable places like The New York Public
Library, which helps reduce costs for
cash-strapped institutions. Third, the comment
of Library Director Robin Lettieri in Library
Journal, the trade pub, captures my low regard
for journalism today. Observing the spread of
this story across the news media, she says:
“We did a magnificent renovation here,
and we do all these programs, and we get all
this publicity because of toilet paper.”

NATURE INSPIRES COLOR OF YEAR
Recognizing the growing influence of sustainability
and regeneration in nature, Pantone has gone green –
naming Emerald (PANTONE® 17-5641) as the Color of the
Year for 2013… MORE >

REFRIGERATOR ART HITS STREETS
To promote Illinois power company ComEd's recycling
program, Leo Burnett got artists to repurpose old fridges
as public installations, with new functions… MORE >

CREATIVITY VS. CLIMATE CHANGE
Pentagram recently hosted an event for “Do The
Green Thing” to mark the group’s first five
years of creativity versus climate change… MORE >

BEAUTY COULD SAVE THE PLANET
The Shape of Green: Aesthetics, Ecology, & Design is
the latest work of Lance Hosey, President & CEO of
GreenBlue, a nonprofit dedicated to making products
more sustainable… MORE >

‘CHOOSE PRINT’ IS A STORY OF RESILIENCE

In January 2011, Printing Industries Association of
Southern California launched its Choose Print campaign to
promote the effectiveness and environmental credentials of
print on paper. Since then, Choose Print has spread
nationwide, with the support of Printing Industries of
America (PIA) and its regional affiliate associations.
Choose Print has an exciting story to tell ‒ a
story of print’s resilience which can be traced to
its unique qualities: It is enduring, versatile, credible,
inviting, popular, beautiful, personalizable, recyclable,
and renewable. The hub of the campaign is the website,
which acts as a clearinghouse ‒ an information sharing
space ‒ bring together recent research and links to
credible websites that tell the story about the marketing
power and environmental record of print. The campaign also
includes direct mail, printed brochures, reprintable
articles, news releases, YouTube videos, social media,
and vehicle wraps. A prominent feature of the campaign has
been a bi-monthly postcard mailed to 18,000 advertising
agencies, graphic designers and corporate marketers throughout
the country. Each postcard presents facts on different
print media, including catalogs, content marketing, direct
mail, insert/coupons, magazines, and multichannel messaging.
Each postcard also has a QR code which takes the reader to
a video reinforcing the message on the card.LEARN MORE >

ENVIRONMENTAL WEBSITES MERGE
The two most visited websites in the world for environmental
news and information have merged… MORE >

GREEN OPTION FOR VALUE CARDS
The new ENVIRONMENT® Retail Card is a 100 percent,
paper-based stored value card that gives retailers a
green alternative to plastic or other less eco-friendly
card options. Stored-value cards have monetary value or
data physically stored on them, and are commonly used
by retailers in the form of gift cards, loyalty cards
and bounce-back cards… MORE >

FROM WASTE TO RECOVERY
Sandstrom Partners of Portland OR is responsible for the
branding of Recology, a major Northern California-based
waste management company… MORE >