Oishii Japan 2014 opened with the largest showcase of authentic Japanese food and beverages in its series. It features 266 exhibitors from 32 Japanese prefectures across 6,000 square metres. The show’s growth is a testament to the robust demand for quality Japanese F&B products in the region.

Oishii Japan 2014 – Sake Barrel Ceremony ‘Kagami-Biraki’ Commence

Mr Masanao Nishida, Director of Oishii Japan 2014 said, “Global exports of Japan’s agriculture, forestry and fishery products have increased 22 per cent, to a record 550.5 billion yen in 2013. This strong global demand coupled with the enthusiastic response from industry players have resulted in greater awareness and adoption in the use of Japan’s F&B products. “Oishii Japan has grown significantly since its launch in 2012. We are confident that the show will become the key annual business platform for F&B professionals to source for staple Japanese products, discover new-to-market specialities and enhance their appreciation for Japanese cuisine and culture.”

Serving as a bridge for F&B businesses between Japan and ASEAN, Oishii Japan provides visitors with valuable opportunities to understand, explore collaborations and learn more about the versatility of classic Japanese ingredients, quality seasonal produces, unique prefecture specialities as well as innovative technology and machinery.

Oishii Japan 2014 – Sanuki Olive beef

With 32 prefectures from Japan participating at Oishii Japan, visitors can look forward to discovering a plethora of unique prefecture specialities including:

Strawberries from Tochigi that are large and sweet. Tochigi, also known as ‘strawberry kingdom’ in Japan, is the top producer of strawberries in the country.

Olive beef from Sanuki, the only prefecture in Japan suitable to cultivate olives. The cows are fed with the remains of dried pressed olives, resulting in award-winning wagyu of superior quality and smooth texture. – Japanese shōchū from

Kagoshima. The shōchū is put through a 30-day fermentation stage, accompanied by classical music Beethoven’s 9th symphony played though a girdle of speakers wrapped around each tank. Shōchū producers believe the slow rhythmic vibrations help to stimulate yeast activity for smooth-tasting shōchū.

Award-winning sakes from Niigata, a prefecture best known for its premium rice and pristine water from snow-capped mountains. A combination of these two best produces, coupled with impressive dedication of the local breweries, has resulted in top quality Japanese sake.

Oishii Japan 2014 – Fibre Jerky, a healthy snack made of konnyaku (jelly-like food), which is high in fibre and low in calories

Products making their debut in Singapore include:

Fibre Jerky from Hokumoukuroho Co Ltd, Gunma prefecture. The Fibre Jerky is a healthy snack made of konnyaku (jelly-like food). This healthy and traditional Japanese ingredient is high in fibre and low in calories.

Exciting event highlights this year include the workshops and seminars by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF).

MAFF, taking one of the largest pavilions at 150 square metres, is promoting specialities from various prefectures including Ibaraki, Tochigi, Gunma, Chiba and Miyagi. Renowned chefs and industry experts are sharing their knowledge on topics ranging from classic Japanese products such as green tea and sake to contemporary desserts. Visitors can expect to receive tips on how Japanese ingredients can be used in home kitchens to create healthy and delicious Japanese meals.

Oishii Japan 2014 – J-Sweets Collection

J-Sweets Collection, a new addition to Oishii Japan, presents over 40 exhibitors featuring a myriad of Japanese confectionery and desserts including snacks, candies and wagashi (traditional Japanese mochi) and fruit yokan.

Visitors can also look forward to the return of J-Food Tech, with the latest F&B equipment and technology for food processing and related operations, aimed to raise productivity, efficiency and consistency.

Oishii Japan is open to the public on the last day (18 October 2014). Japanese food lovers can look forward sampling the most extensive selection of Japanese F&B products and beverages in Singapore. Visitors can watch live demonstrations by renowned chefs and engage in informative seminars led by industry experts.

While visiting Oishii Japan, trade and public visitors can visit J-Food Street (Hall 404), a new co-locating themed showcase. An array of Japanese small bites, snacks and beverages including sushi, green tea, snacks can be bought at J-Food Street.

Admission
Trade: On-site registration is at $20 per person.
Public: $4 per person. Admission is free for children 12 years and below.
(Tickets can be purchased onsite all day or at http://oishiijapan2014.peatix.com until 18 October, 3pm)

About Oishii Japan Executive Committee
Established in 2012, Oishii Japan Executive Committee (of OJ Events Pte Ltd) is helmed by professionals with a strong track record in organising leading trade shows in various sectors, including the food and beverage (F&B) sector. The company is set up with the aim of supporting Japanese enterprises keen to tap on the international markets by providing effective sales and marketing platforms for their products and services. One of the platforms for the F&B industry is Oishii Japan.