Cristiano Ronaldo and Dwyane Wade brings pokerstars raiseit campaign to an end

The PokerStars deployment of sports superstars in its competitive #raiseit social media campaign ends on a high note this week after a successful six-challenge run that attracted an impressive 87 million views.

The final challenge, dubbed Aerial Duel, pits Team PokerStars SportStar Cristiano Ronaldo against renowned basketball player Dwyane Wade in a display of outstanding sporting skill.

In a sneak peak of the final videos, which will go live on Ronaldo and Wade’s social media channels on Monday and Tuesday (January 30 and 31) respectively, the famous footballer and Chicago Bulls basketball player can be seen preparing to battle it out in the ‘Aerial Duel’ round, having previously gone head-to-head in six previous rounds: ‘SuperStar Wake-Up,’ ‘Meme Battle’, ‘Happy Holidays’, ‘Getting Ready in Style’, ‘Breakfast My Way’ and ‘Extreme Work-Out’.

The #raiseit campaign is a fun take on the poker mentality of raising the stakes in order to ‘one-up’ your opponent. It showcases the competitive nature of poker and sport, and the focus, tenacity and endurance needed to succeed in both activities.

New standards on gambling advertising to come into effect from April 2, 2018

The UK Advertising Standards Committees of Advertising Practice (CAP) has published a set of new standards on gambling advertising focused on advertising’s appeal to problem gamblers and on free bets and bonuses.

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