Monday, January 31, 2011

First Look: Ovadia & Sons F/W 2011

After all the Tumblr previews and all the hype, I am proud to present to you guys the F/W 2011 collection from my friends the Ovadia brothers. These guys have a big year ahead and I absolutely cannot wait for the menswear domination that is surely going to ensue. Enjoy.

76 comments:

Great clothes, I went to the SS11 Presentation and was amazed by what they put together and how down to earth they were. Made in Brooklyn as well, can't get any better than that for their price points.

Fifth from the top....the detail on the back of the blazer...whatever it's called....it's straight outta boardwalk empire (1920's)....and without question the coolest ish around. jcrew will be doing that in less than 12 months.

Looks great, I agree with R.A though and think the jackets are a bit small length wise on the models. It's similar to early TB, short short jacket and natural waist. Very "grown up" I dig it a lot. You can tell it's not Italian which I think is great. It's not better than Italian but I'm just happy there is other stuff out there.

It's amazing how much Sart Inc. has turned into an Italian dick sucking fest. I can remember when even the banner on this site was relevant to the author's American design aesthetic. Lawrence should probably replace the banner to a picture of Brunello taking it up the pooper.

I'm thinking this: Put Blue/Purple Label, Paul Stuart, Savile Row in a blender. Add a youthful take with modern fit and you get this very particular aesthetic of highly wearable clothing. Something for everyone.

Love the looks overall, but am I the only person who thinks the trousers are a bit tight? In the windowpane suit for example, where the guy is holding gloves... And the pants with the camel DB jacket...

I don't know...most of the pieces look nice and the styling is spot on but if you ask me the choice of fits on several of the models is just wrong...clothes seem too small for the person wearing them and as a result the models look uncomfortable and unnatural. It's hard to look dapper when it appears one would move like a robot...if I'm wrong, then I would definitely like to see these looks in motion.

This collection is ACE! Why isn't this being covered by GQ??? Seriously! The cut of the pants is amazing as well as their designs and colors. I doubt I will able to afford any of this stuff but I sure can try to copy the looks lol Thanks for posting.

I hope the price points are really as appealing as people say (what are their prices, btw?) because I see nothing here that isn't already available from existing labels - Bastian, Zegna RL - and much of it looks like private labels done by luxury dept stores - namely Saks + Barneys - worn too tightly (guy in the Glen Plaid is 2 steps from hulking thru those pants).

An ultra-luxe, sportswear start-up, with a line so extensive, from 2 dudes with little to no fashion/retail experience is a risky endeavor, no matter how much VC their Dad is willing to pour in. It's nice stuff, so it's cheap enough I hope they succeed, but I don't see the niche they felt needed filling...

What I meant to say was: "It's nice stuff, so IF it's cheap enough I hope they succeed..." but apparently suits start @ 1600 so that point's moot. I don't get it.

Also, I understand that their Dad owns a sizable childrenswear biz and they learned at his knee and blah blah, but in every profile/interview with these kids, they have yet to cite any real design, let alone distro and business, experience, that are the real nitty gritty of fashion. I still don't get it.

Not comparing the style or anything but just saying when compared to bastian, spurr, rag&bone, band of, etc the prices seem more reasonable and the quality looks better. This is actually real clothing lol.