Shell Eco-marathon: ‘Energy Run’ Facebook game

May 2, 2012

Take the challenges facing the Eco-marathon participants, apply the same challenging rules, simplify the physics, (after consulting with Shell engineers), and ensure it’s on-brand and feels like a part of the Shell Eco-marathon event, all the while ensuring gameplay is simple, fun and intuitive…!

So far, over 200,000 hours of gameplay clocked up across the globe, and over 96k shares. Stay on target…