Thursday, April 19, 2012

BERGANS Of Norway Performance/Lifestyle APPAREL

Outdoor Retailer/SLC

words/images Judith Ecochard

Bergans Of Norway has a stellar rep for technical, expedition and eco aware, wear and high performance gear in its native country...and when the brand first debuted at the OR tradeshow---we took a look see and thought-with a bit of tweaking for the USA market-they will do just fine. (most recent review= Fall 2011-)

Now with a base in Colorado---the label is really putting down some roots across the POND---

We think, Americans would be impressed-first off with the performance aspects of the apparel-including Bergans shell garments made with 2 or 2 1/2 layer and 3 layer Dermizax™--- with "200%" elasticity, aka four way stretch, and all layer types- insuring apparel are seriously water proof, with extreme breathability and body heat retention properties-even if the garment is dirty (a cool thing-as often that blocks the moisture wicking properties)-------and fyi, membranes laminated onto the fabric for durability and easy maintenance.

Bergans Element® Casual is a material that is waterproof, windproof and moisture wicking for protection without the clammy feeling. The above Skui Lady Coat -is made for it-and is rather fashionable function personified---lined too, with a hood that can be rolled down into the collar, 2 way zip in-front with storm flap and press studs, adjustable waist and nice leather and zipper details for bit of military might. NICE.

The Oslo insulated jacket and coat is made of the 2 layer Dermizax® -thus has four way stretch, windproof, waterproof, and perspiration wicking ---PLUS heated with Primaloft® Eco insulation.

A classic Bergans coat harks back to 1935-----LOVE----technical wool takes a chic turn with this Berfrue (brave) Lady Coat-retro inspired details, duffle coat closures, faux leather patches...means its all weather tough. Pictured in cream but available in 3 other colors....

Vinje Wool Down Jacket-for men and women is a high loft/insulation, outer fabric of soft wool- water repellant -with a fixed hood/velcro attachment plenty pockets, elastic cuff

nice logo patches-retro

Vinje-in black too for men and women

storm proof high collar/hood-adjustable

Several mid layer pieces are technical but also very stylish in their own right-made of boiled wool/fleece/knits---