Coffee Holding Co., Inc.

Coffee Holding Co., Inc. (NASDAQ: JVA)
Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. The Company's core products can be divided into three categories: Wholesale Green Coffee, Private Label Coffee and Branded Coffee. The Company's private label and branded coffee products are sold throughout the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi-unit retail customers.

Established in 1972, Coffee Holding has operated under the leadership of the Gordon family for over 35 years and has remained profitable through varying cycles in the coffee industry and the economy. Andrew Gordon, President, CEO, and CFO of Coffee Holding, and David Gordon, Executive Vice President-Operations, have both worked with Coffee Holding for 32 years.

Executives

Andrew Gordon has served as Chief Executive Office, President, Treasurer and in the capacity of director since 1997 and as Chief Financial Officer since November 2004. He is responsible for managing our overall business and has worked for Coffee Holding for 32 years, previously as a Vice President from 1993 to 1997. Mr. Gordon has worked in all capacities of our business and serves as the direct contact with our major private label accounts. In addition, Mr. Gordon publishes a weekly report that is distributed to our customers and is perceived by many of his peers and customers as a coffee market expert. Mr. Gordon received his Bachelor of Business Administration degree from Emory University. He is the brother of David Gordon.

David Gordon,
Executive Vice President and COO

David Gordon has served as Executive Vice President—Operations, Secretary and one of our directors since 1995. He is responsible for managing all aspects of our roasting and blending operations, including quality control, and has worked for Coffee Holding for 32 years, previously as an operating Manager from 1989 to 1995. He travels extensively to origin (Central & South America). He is a charter member of the Specialty Coffee Association of America. Mr. Gordon attended Baruch College in New York City. He is the brother of Andrew Gordon.

Sterling Gordon,
Founder

Sterling Gordon founded Coffee Holding Co., Inc. in 1971. He possesses over 50 years of experience in the coffee business during which time he has developed a reputation in the industry as an expert in coffee blending and quality. He is the father of Andrew and David Gordon.

On July 11, 2005, at the SCAA Summer Membership Reception in New York, Sterling became the fifth recipient of the Mose Drachman Sales & Service Award, established in 2001.

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