help us protect the rights of mexican immigrants

The Mexican American Legal Defense and Educational Fund (MALDEF) promotes "social change through advocacy, communications, community education, and litigation in the areas of education, employment, immigrant rights, and political access." It was founded in San Antonio, Texas following the assassination of Dr. Martin Luther King, and has been the nation's leading Latino legal civil rights organization ever since.

Helado Rosa supports MALDEF's efforts to uphold the rights of Mexican immigrants during this critical time in our nation's history, by donating 10% of every purchase you make directly to the organization.

OUR CONNECTION TO Mexico & Texas

Helado Rosa's familial history is deeply rooted in northeastern Mexico and the state of Texas.

Co-founder Brandi Katherine Herrera's grandfather Dionisio Raul Herrera (1913 - 1987) was born in Saltillo, in the Mexican state of Coahuila, and immigrated to the U.S. through Laredo, Texas with his mother when he was just five years old. Her grandmother Maria de Jesus San Juana Ramos Espinosa (1921 - 2005) was born in Sabinas Hidalgo, in the state of Nuevo León, and immigrated to the U.S. when she married Dionisio.

"Dennis" and "Juanita," as they were known by their American family and friends, first settled in San Antonio, Texas, where Brandi's father was born. They also lived in Germany, New York, Minneapolis (where much of Brandi's family still lives today), and finally in Oregon, where they shared a home near the Columbia River Gorge in Troutdale.

Throughout their lives, Brandi's grandparents served their adopted country in numerous invaluable ways: as a Sergeant Major in the United States Armed Forces who fought in WWII, and as a social worker and educator who worked closely with the underserved Latino communities of Portland, Oregon's East Multnomah County.

Like the Herreras, Helado Rosa believes that all people seeking refuge across our borders should be extended the same basic privileges regardless of their country of origin, their race, or religious beliefs. Please join us in celebrating the rich diversity of our nation by helping us support an organization dedicated to upholding these most fundamental human rights.