Integrity Ambassadors are the face of the integrity campaign. This is a campaign to raise awareness, focus on good sports values and protect the rights of clean and honest athletes.

The ambassadors will represent and promote the campaign’s values and serve as role models for the badminton world. These athletes compete with passion and take huge pride in playing ‘clean’ and ‘fair’.

Encouraging all players – to personally commit to clean and honest badminton.

BWF announced its Ambassador Programme in December 2015 with Poul-Erik Høyer – BWF President, Yuhan Tan – Chair of the Athletes’ Commission Richard Perot – Chair of the Para-Badminton Athletes’ Commission as the first three ambassadors.