Introducing Giorgio Armani Maestro Fusion Makeup SPF 15

Ten years ago, Giorgio Armani changed the face of make-up creating Luminous Silk foundation, a lightweight, silky fluid that brings a natural glow. Since then, weightless textures that you can blend and layer indefinitely to enhance your radiance became the signature Armani Glow.

The expectations of women have always been at the heart of Giorgio Armani Beauty Research. The quest for transparency and coverage in a foundation seemed up until now practically unsolvable.

In 2012, after eight years of research, Giorgio Armani Cosmetics introduces a new revolutionary foundation.

An unforgettable and unique texture created by patented Fusion Technology. An ultra-fine oil-pigment suspension that perfects the complexion. This high slip fluid spreads evenly over skin for a blendable, faultless complexion
worthy of a professional make-up artist every time.

FUSION MAKEUPbreaking the rules of formulation | the creation of a blendable, ultra-thin oil-pigment suspension

Traditional foundations are usually emulsions with water in oil containing fillers; those fillers can produce a visible masking effect. Maestro was created with five out-of-the box principles, delivering a result never seen before:

a water and powder-free base

totally non-comodogenic

5 time-released oils evaporating gradually

smart pigment technology

an easy, fast, fresh and flawless application with an unforgettable sensory feel

The Fusion make-up technology delivers the thinnest color film that blends perfectly and corrects skin imperfections without buildup.

5 OILSan exceptional selection | the perfect alchemy

Oils are necessary for pigments to spread on the skin surface. Giorgio Armani Cosmetics evaluated the different oils on the criteria of density, volatility, nutrition and blending.

Five volatile, semi-volatile and non-volatile oils have been selected one-by-one to create a precious clear mixture totally miscible presenting a time release action. Evaporating at different rates it provides an optimal combination of application slip and non-greasy feel, but with a moisture and comfort sensation all day long.

The volatile “dry-oil” awakens skin with an immediate feeling of freshness, a cushiony oil provides a featherlight, glide-on textural sensation and a perfectly even distribution of the complexion perfecting pigments film.

The non-volatile complex, including extracts of the lotus oil, which has anti-free radical properties and hydrating agents, remains on skin surface.

MAESTRO vs TRADITIONAL FOUNDATION

Characteristics of a traditional foundation:

emulsion – 20% water in 80% oil. Foundation allows for a unified spreading of the fluid in order to avoid spots of color.

BUT:

highly pigmented: 15% pigments. Pigments are contained in powdery phase that can create a mask effect.

SMART PIGMENT TECHNOLOGYwith fault-proof color result | just a few shades to fit all skin tones

The Maestro foundation is adapted to all skin tones around the world. The smart pigments are so fine that they fuse with the natural skin color. They are so fine and pure, that the rays of light will not be absorbed on the skin but there is a reflexion of the light, a perfect 360 degrees radiance. It might seem paradoxical that only a few shades are enough to cover the full range of skin tones but it becomes possible with the transparency of Maestro formula.

12 shades are available in USA and 9 in the rest of the world.

A new foundation as light as water, but waterless and perfectly homogeneous for no make-up feel and a moisture sensation.

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Giorgio Armani Maestro Fusion Makeup SPF 15 will be available at DFS Galleria Scottswalk Store from 1 October 2012. It will retail at S$100 for 30ml of product, made in Italy.