Kiwi wants Americans to save money with shoe care tips

EXTON, Pa. A shoe care brand under the Sara Lee umbrella is offering tips to consumers on the importance of shoe care in order to curb spending.

Kiwi shoe care found that 57% of surveyed American consumers said they plan to be “frugal fashionistas” when it comes to shoe shopping this spring – if the old shoe fits, they will wear it.

KIWI recommends consumers take the following steps to better take care of and protect their shoes:

Clean before you polish: Dirt and other debris can easily get stuck in leather shoes. Be sure to clean your shoes and remove excess dirt and debris prior to polishing

Whiten your whites: White shoes can easily be rehabbed with shoe whitener. You’ll be able to cover up any scuffs or dark marks, hiding all of the evidence that you nabbed those shoes from your closet, not the store

April showers… can ruin your shoes: You should always protect your suede and nubuck shoes before you wear them for the first time – especially shoes and boots you plan to wear in the rain. If they do end up getting completely soaked, stuff them with newspaper while they dry to help keep their shape. Always allow them to dry naturally, away from direct heat

Protect while storing: Don’t just throw your shoes on the floor of your closet after wearing. Store leather shoes using a shoetree to help retain the shape of the leather. If a shoetree won’t work (such as for strappy sandals), stuff the toecap with newspaper or tissue. Never store or dry leather shoes near direct heat

Travel smart: If traveling, place your shoes inside a shoe bag or wrap them in a soft material for additional protection.

“At Kiwi, we are committed to helping our customers put their best foot forward and feel confidence in their everyday lives,” said Martin Lind, president of household and beverage for Sara Lee. “Just because many of us are pinching pennies this spring, doesn’t mean our shoes need to look the part. There are simple, wallet-friendly steps everyone can take to extend the life of their shoes in order to look and feel confident.”

For additional tips on protecting and caring for your shoes or for more information on Kiwi products or where to buy them, please visit Kiwicare.com

Drank stretches its market reach to Oregon

EUGENE, Ore. The ultimate relaxation beverage will be distributed in the Beaver State.

Innovative Beverage Group, makers of Drank, said it has inked a deal with Western Beverage Co. to distribute the relaxation beverage across the state.

“It is a thrill to have reputable Western Beverage Company think so highly of Drank that they want to place it on shelves within their distribution area as a leading non-alcohol alternative,” said Peter Bianchi, CEO of Innovative Beverage Group. “We can’t wait to help Oregon ‘slow their roll’ and continue to bring our relaxation inducing product to thirsty consumers out West.”

RELATED NEWS

A major revamp is underway for Diet Coke. The brand has unveiled a redesign of its cans and announced the launch of four new flavors, which are to join the product line. The latest additions to the Diet Coke family are Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Twisted Mango and Diet Coke Zesty Blood Orange.

Alden’s Organic, a company specializing in the creation of organic ice cream, has announced that it will be relaunching three classic flavors with clean organic versions.
The Eugene, Ore.-based company will be using milk and cream from cows not treated with the artificial growth hormone rBST or antibiotics. Artificial ingredients also will be left out. The flavors being relaunched are:

Cuvée Coffee, an Austin-based company that pioneered nitrogen-infused cold brew, is ushering in the new year with a whole new look and state-of-the-art cold brewery to provide their product to even more consumers. The expansion will further position Cuvée as the leader in the Nitro Cold Brew category by incorporating innovations into its brewing process, along with its new can design.

My/Mo Mochi Ice Cream will be hitting select retail stores shelves with a new line of non-dairy and vegan products. The Los Angeles-based company's latest launch, My/Mo Mochi Cashew Cream Frozen Dessert items will include the flavors: strawberry, vanilla, chocolate and salted caramel.
The product is made with a scoop of frozen cashew cream, wrapped in rice dough and clocks in at just 100 calories per ball. Launching these new vegan and non-dairy offerings will allow a new set of consumers to enjoy this snack, the company said.

Kellogg’s Rice Krispies Treats is introducing two new permanent flavors, to the brand’s portfolio. The new additions, Birthday Cake and Cookies ‘n’ Cream were inspired by the most sought-after flavors of homemade treats on social media and will launch in retailers nationwide in January.

Forgotten Password

Registration complete

REGISTER

USERNAME *

Spaces are allowed; punctuation is not allowed except for periods, hyphens, and underscores.

E-MAIL ADDRESS *

A valid e-mail address. All e-mails from the system will be sent to this address. The e-mail address is not made public and will only be used if you wish to receive a new password or wish to receive certain news or notifications by e-mail.

Password *

Confirm Password *

Please choose a password for your account; it must be 8 - 30 characters. .

First Name *

Last Name *

Company Name *

Job Title *

ZIP *

Are you a *

Retailer or Healthcare professional

Non-Retailer

How many stores do you operate?: *

Which best describes the business/industry you work in?: *

Which best describes your job title?: *

Please select the newsletters you would like to subscribe to

DSN A.M.
Daily news stories covering the retail drug industry

Breaking News
First-to-the-market with developing stories in the industry