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August 5, 2014

Openshaw to Lead Financial Women’s Association

The social media expert had recently served as president of Finect, a platform for advsiors

Openshaw is now head of the Financial Women's Association.

The Financial Women’s Association said early Tuesday that Jennifer Openshaw is its new executive director. Openshaw most recently served as president of Finect, a social networking platform for advisors.

She becomes only the second executive director for the organization since it was founded in 1956, succeeding Nancy Sellar, who held the post for nearly 30 years.

“Jennifer brings not only a unique blend of technology, educational and financial industry experience, but also the vision, passion and reputation for advancing women in today’s evolving world,” said FWA President Maureen Adolf, in a press release.

In the past, Openshaw worked as the press secretary for the California State Treasurer’s Office and in senior roles at Bank of America (BAC), Wilshire Associates and BankOne.

She founded and then served as CEO of Women’s Financial Network, which was bought by the late Muriel Siebert in 2000.

“I’m honored and excited to serve as FWA’s executive director,” said Openshaw, in a statement. “Advancing women in the industry – including our next generation – is more important than ever. The FWA has delivered for over 50 years, and I can’t wait to help them continue to advocate and impact women in the financial industry.”

The news of Openshaw’s appointment came one day after Wells Fargo Advisors (WFC) said it tapped former AmericanExpress.com executive Devon McConnell to lead its digital-media efforts. She will report directly to WFA President Mary Mack.

In March, a Finect survey of investors polled in late 2013 found that 87% of them used social media, and 27% said they were unable to find their advisors via social media.