The potential of the entrepreneurs varies from pottery to pickle making, to weaving and garment manufacturing.There were varying items such as textiles, crafts, jewellery, food and health and vaastu items. The items which were on sale and the entire proceeds of the sales goes to the participants.The women were from different backgrounds, some of them are from the rural hutment areas.

There were also economically disadvantaged women belonging to the middle class. These women are self-employed independent women who help in the upliftment and employment of fellow-women who hail from similar economic backgrounds.