The author is a Forbes contributor. The opinions expressed are those of the writer.

Loading ...

Loading ...

This story appears in the {{article.article.magazine.pretty_date}} issue of {{article.article.magazine.pubName}}. Subscribe

The local Red Cross chapters in the regions affected by Hurricane Sandy need all the donations they can get right now. If you wish to securely donate to the American Red Cross - South Central New York Chapter, you can do so here .