Mixel’s SerDes IP is at the core of world’s first 3D video for laptops

SAN JOSE, Calif. — (BUSINESS WIRE) — December 14, 2011 —
Mixel,
the leader in mobile mixed-signal intellectual property (IP), announced
today that
SuperD,
a leader in Glasses-free 3D solution technologies, employs Mixel
Serializer
and
De-Serializer
(SerDes) Technology to bring the world’s first wide viewing glasses-free
3D video to laptop consumers. Mixel’s
MXL-SR-LVDS-4CH
Serializer and
MXL-DS-LVDS-4CH
De-Serializer IP provide the physical layer for SuperD’s market
leading Glasses-free 3D image processing chip.
SuperD
was able to license the
Mixel
IP, achieve 1st time silicon success, transfer its
product, incorporating the Mixel IP, to production, commercialize the
technology, and achieve a design win, in the world’s first Glasses-free
3D Laptop, namely
Toshiba’sQosmio
line of products, all in record time.

“This is a perfect example of the outstanding results that the supply
chain can achieve when best-in-class partners combine their core
competencies to deploy a truly innovative technology, commercialize it
in record time, and achieve first time technical and commercial
success,” said Ashraf Takla,
Mixel
President and CEO. “Mixel’s leadership in mobile PHY such as
LVDS
and
MIPI
provide our customers with a one stop shop for all related IP, which our
customers use to rapidly deploy their products and capture a piece of
the exploding mobile market.”

“By combining
Mixel's
differentiated SerDes technology,
SuperD
was able to deploy its ground breaking 3D technology to end customers
with such an innovative product solution in record time,” said Silent
Liu, SuperD’s VP of Engineering. “Mixel provided us with prompt and
exceptional support through all phases of the project, from pre-sale,
integration, pre-silicon verification, silicon evaluation, and finally
through transfer to production,” he added.

Mixel
will be demonstrating the SerDes IP, integrated into the final 3D
product at
DesignCon
2012, January 31st to February 1st, at the
Santa Clara Convention Center.

About Mixel®:

Mixel is the leader in mixed-signal mobile IPs and offers a wide
portfolio of high-performance mixed-signal connectivity IP solutions.
Mixel’s mixed-signal portfolio includes PHYs and SerDes, such as Mobile
PHYs (
MIPI®
D-PHY,
M-PHYSM,
DigRF, and
MDDI,
and
LVDS),
general purpose Transceivers, and high-performance PLL and DLL IP cores.
For more information contact Mixel at
Email Contact
or visit
www.mixel.com.

About SuperD:

SuperD is a company focused on the research and development of
comprehensive glasses-free 3D technology solutions. Encompassing the
solution is the combination of several different technology
disciplines including optical design, image and graphic processing,
IC design, software application, and mass production process design.
SuperD 3D solution is the first to achieve a no-glasses 3D viewing
experience that does not compromise user behavior by enabling 2D and
3D viewing simultaneously, offers no deficiencies in viewing angles,
and the ability to enhance 3D content for interactivity applications.