David Skyrme Associates offers a variety of presentations and workshops that can be tailored to meet your needs. This
page describes an example of a workshop focussed on the use the Internet as a strategic marketing and business tool.

The impact of the Internet on organizations is profound. The growth of Internet use and the success of new ecommerce businesses means that no organization can fail to ignore the implications of
these developments. Unfortunately many organization, eager to jump onto the rolling bandwagon, abrogate many of the strategic business decisions to their web development teams or outside agencies.
This workshop provides the essential knowledge to make your Internet and intranet add value to and closely integrate with your business. It is aimed at senior managers, Internet and intranet project
managers, marketing managers, knowledge professionals, business development managers and any others who are concerned about maximizing the potential of the Internet for strategic advantage.

There is no shortage of public seminars and workshops on the Internet and intranets. Generally these are of two types - 1) the seminar where delegates are exposed to a variety of speakers
describing their experiences and 2) the hands-on 'how to get connected' technicalities. While each has their place, the workshop we have developed is aimed at helping you with those aspects more
central to effective Internet strategies by focusing on:

Strategy - Why do we want an Internet? How does it contribute to our business objectives?

Marketing - How does the Internet help marketing?

Operations - What other business opportunities can the Internet give us?

Practicalities - What are the characteristics of a good web site? What standards should we use? Who should be involved in implementation? How do we select suppliers?

Specific Needs - What is relevant to our situation? What about ongoing resourcing?

This workshops allow participants to apply the concepts learnt to their own organizational situation, through a carefully designed set of learning cycles, each consisting of three parts:

Concepts - presentation of key theory and frameworks

Practice - small group exercises addressing key questions and choices

Review and questions - plenary session to draw out and share key learnings, and to address areas that need further clarification.