Numerator: CPG Goods Drive Amazon Own Brand Sales Gains

Market research firm Numerator analyzed Amazon private label initiatives, and the company’s 135 own and 330 exclusive brands, determining that consumables are primed for growth even if 58% of sales occur in electronics, with Alexa-enabled products leading the pack.

Presto! enjoyed significant growth in 2018 when it expanded beyond laundry detergent and began offering a variety of household products like paper towels, bath tissue and garbage bags. Amazon capitalized on the 78% of Presto! buyers already purchasing paper and plastic items on Amazon prior to the new own-brand item launches in 2018. For the other 22%, Presto! represented a first paper and plastic category purchase on Amazon.

If Amazon is able to get shoppers signed on for repeat purchases of its own branded items, Numerator maintained, they have the potential to grow private label share exponentially.

HomeWorld Highlights

This is the fifth installment of a special series, presented by the National Hardware Show, exploring key trends and developments driving the growth of housewares and home goods in the home improvement retail business.

Home grillers in recent years have expanded their menu beyond hamburgers, hot dogs and steak and are now comfortable grilling a variety of foods from fruits and vegetables to pizza.

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Executive Editor Greg Sleter highlights the May 13 issue of HomeWorld Business, which includes the annual Home Beverage Report and a look at the test that puts Kohl's and Aldi under one roof. Play video