Placed, Inc., the industry standard in attributing ad exposures to store visits, introduces TV measurement as a part of Placed Attribution. Partnering with Inscape and Kantar, Placed can measure ad exposures against 8MM+ internet-connected VIZIO TVs that have been opted-into for viewing measurement. Utilizing automated content recognition (ACR) from Inscape and creative from Kantar, Placed is able to close the loop to store visitation across location-enabled devices used by 1 in 3 U.S. adults.

“Placed first introduced offline attribution for digital advertising in 2012, and today it is the most widely used solution in market,” said David Shim, Founder and CEO at Placed. “In 2017, we expanded into omni-channel attribution and in 2018, we are bringing our expertise in offline attribution to a new area of television performance measurement.”

“Our clients want to know the halo effect of TV, and how TV and digital campaigns perform together,” commented Donna Eddington, VP, Planning and Analysis at Horizon Media. “A reliable method is needed to measure offline performance across channels, and Placed is a partner that is helping us do that.”

Placed Attribution for TV will launch with a free preview period from June 13 to June 29, 2018. This preview period, will give the public direct access to reports on ad impressions and store visits across 100 brands, 340+ TV campaigns, on 100+ networks.

“We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview. With this approach, TV advertising can not only be attributable to store visits, but is open to the entire ecosystem” said Shim.

In a first, Placed is establishing benchmark metrics on the impact of TV advertising on store visits based on $3.7 Billion spend in media in Q1 2018:

“Location-centric TV analytics are essential to true omni-channel measurement, and Placed is uniquely positioned to succeed based on its success in digital,” said Greg Hampton, VP of Business Development at Inscape. “The partnership between Placed and Inscape is good for the entire industry, because it makes in-store attribution as measurable for TV as it is for digital.”

Inscape maintains the largest single source of opt-in Smart TV viewing data in the U.S.

No, it’s not a typo. Our logo is missing an “a” — The Red Cross is missing A, B and O blood reserves. Along with many in the media and advertising industries, we’re showing #MissingType support by changing our logo. The timing is key: tomorrow is World Blood Donor Day 2018!
We are proud to partner with the American Red Cross for the Missing Types campaign to raise awareness for the need for new blood donors. By joining the campaign, we hope to inspire new blood donors to give for the first time. We also hope to remind donors who haven’t given in a while the importance of returning to give again.
We can spare a letter or two from our name and logo, but patients who need blood can’t. A, B and O blood types are missing. Visit RedCrossBlood.org/MissingTypes to schedule your blood donation appointment today!

Spring has sprung, so it’s the time for house and garden projects! To get started, consumers are heading to their favorite home improvement stores. The momentum started with Spring Black Friday sales in mid-March and will continue through early summer.

Popular Home Improvement Stores in April 2018

The Home Depot is the most popular home improvement store, followed closely by Lowe’s. Want to learn more about this category of stores, or The Home Depot specifically? Placed Insights is free and available online – to explore real-world foot traffic data for over 1,900 businesses.

Placed, Moat, and Integer Collaborate to Measure Lift in Store Visits Based on Viewability

Placed, a leader in ad to in-store attribution, and Oracle’s Moat, a leader in ad analytics, today released findings of a study measuring the impact of ad viewability on store visits.

Conducted for Integer, a creative-fueled commerce agency, the study found that viewable impressions have a significant impact on conversion to store visits vs. non-viewable impressions. When people were able to see an ad, they were more likely to visit locations where the advertiser’s product was sold.

“Placed and Moat are best-in-class solutions that respectively allow marketers to measure and optimize the impact of advertising on offline behavior and the viewability of digital advertising,” said Heidi Bailey, Group Media Director at The Integer Group. “By working together to measure this campaign, Placed and Moat show that viewable ads perform better in driving real performance for our brand, which positively impacts our bottom line.”

“The importance of viewability goes beyond digital, as an ad viewed is more likely to drive a visit and conversion as validated by this analysis,” said David Shim, Founder and CEO at Placed. “In working with Moat and Placed, Integer is helping its clients and the industry measure the impact of viewability on real world visits to retailers, bars, and restaurants.”

To set up measurement of foot traffic to on-premise locations, Moat appended a Placed pixel to the campaign to differentiate between viewable impressions and all impressions. Placed then compared the conversion rates for users served a viewable ad, users served a non-viewable ad, and control groups of users that weren’t exposed to the campaign, with the goal of determining whether users served a viewable ad exhibited higher visitation rates to on-premise (store visits) locations.

“Marketers want to drive business outcomes, and viewability is the first step to success,” said Jonah Goodhart, SVP of Oracle Data Cloud and Moat Co-Founder. “This study adds another important learning to the body of research we are developing in this area for marketers around the impact of display and video ad viewability on outcomes. We’re excited to work with Placed, and Integer to uncover how positive human attention delivers return on advertising spend.”

Our recap last week revealed a predictable amount of interest in some of the top-visited businesses in the country. But, this week saw a great deal of shifting in ranks, with Target gaining 4 spots while others like 7-Eleven slipped significantly.