Wednesday, August 15, 2012

Lesson #118: Market Research for Startups

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Early this year, I had the pleasure of mentoring the 2012
class of entrepreneurs at Founder Institute Chicago. Here is the presentation I
delivered on "Market Research for Startups". The lesson provides high
level guidance on: (i) what types of markets to pursue; (ii) how to find data
on your market; (iii) how to define your competitors; (iv) how to
cost-effectively do market research; and (v) how to determine if you can win,
or if you should walk away. This lesson helps entrepreneurs with learning how
to do the necessary market research upfront, before wasting a ton of money on a
bad idea.

3
comments:

Dear George, some years ago when I was employed with a market research outfit based in Utah, the stark differences with the technology and methods used were the definitive trend in shaping it today. It is plainly seen that the industry has come a long way. Thanks for this post!

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