Face it: we as a collective are addicted to discounts. Fashion's Night Out is an attempt by the industry to show another side, the side that has almost been lost and overshadowed by an industry now built on sales. Why is it that we are often more proud of how good we are at deal-hunting than we are about the actual qualities of the clothes we buy? And trust me, someone is paying for that $10 top, even if it isn't you.