What is YouTube

It’s hard to believe that YouTube has only been around since 2005. For a long time, it was lumped in with social media but, really, what is YouTube? As Ric Dragon talks about, it’s really more of a search engine than any kind of community building platform, except that it allows comments. But what a search engine it is. It is the 2nd most searched engine in the world eclipsed only by Google. Because of that, even organizations that would prefer a more polished and professional look of another video service like Vimeo feel it’s important to have a YouTube channel. Brands should build out their YouTube channels and make sure that all of their videos are tagged and optimized with keywords.