SEATTLE--(BUSINESS WIRE)--Sep. 8, 2014--
(NASDAQ: AMZN)—Dynamic Perspective, Firefly, world-class customer
support with Mayday, free unlimited cloud storage for photos, 32GB of
storage—and, for a limited time, customers get 12 months of Prime
membership with Fire phone, which includes unlimited streaming of tens
of thousands of movies and TV episodes from Prime Instant Video, access
to over a million songs to download or stream from Prime Music, over
500,000 books to borrow from Kindle Owners’ Lending Library and free
two-day shipping on tens of millions of items. Now there’s another great
reason to buy Fire—it’s just 99 cents with a two-year contract.
Customers can purchase Fire on www.amazon.com,
www.att.com
and in AT&T stores nationwide.

“Fire is now 99 cents with a two-year contract, plus customers get one
full year of Prime included,” said Ian Freed, Vice President, Amazon
Devices. “With access to all of the Prime content, Mayday, 32GB of
memory and free unlimited cloud storage for photos, plus the exclusive
Dynamic Perspective and Firefly features, Fire is another example of the
value Amazon delivers to customers.”

See what Amazon Fire customers are saying:

“The best part of the phone is the integration with Prime - I've
switched all of my iTunes music over to Amazon Music and have bought a
few albums from my phone. The sound from the included headphones is
amazing. I've watched some movies and read some books - all synced to
my Kindle Fire HDX and the movies with my Fire TV.”

“Mayday: I feel this truly separates this phone from every other phone
in the market. It's like having someone available 24x7 to help you out
with your phone…and, there is no charge for that ‘ever.’”

“Love it, better than the iPhone I had, Better pictures and better
screen…My wife is switching from her iPhone 5 to Fire since she has
checked out my FIRE.”

“I've had three Kindle Fire tablets, and this Fire phone hooks
seamlessly to their ecosystem of books and videos, which I use heavily
in my professional work so that's important to me.”

“The Firefly feature is fun, and the camera takes fabulous pictures
and videos.”

“If you're an Amazon Prime user, it can't get better than this. The
support for the Amazon ecosystem is amazing.”

Fire is the only smartphone with Dynamic Perspective and Firefly, two
breakthrough technologies that allow you to see and interact with the
world through a whole new lens. Fire features an advanced, 13MP
rear-facing camera with backside illumination, LED flash, 5-element f/2.0
lens, Optical Image Stabilization (OIS), and high dynamic range (HDR)
capabilities for beautiful, crisp photos, even in low-light conditions.
Fire also includes a 2.1MP front-facing camera, and photos taken with
Fire receive free, unlimited cloud storage.

Additionally, the Amazon Appstore has seen tremendous growth with the
rate of app submissions to the Appstore more than doubling in the weeks
following the Fire phone launch in the U.S. Recent additions include:
MLB.com At Bat, Tetris Blitz, Venmo, and World Series of Poker as well as the tens of
thousands of others already available for Fire –
Facebook
, Facebook
Messenger, Flixster, Instagram, Pandora, Pinterest, Spotify, StubHub,
Twitter, and WhatsApp. Customers are also enjoying the use of Dynamic
Perspective within apps and games—3 of the top 7 downloaded apps and
games, incorporate features of Dynamic Perspective. Learn more about the
Fire developer SDK at http://developer.amazon.com/firephone.

In the U.S., Fire is available exclusively on AT&T – the nation’s most
reliable 4G LTE network. Fire with 32GB is available for 99 cents with a
two-year contract or $0 down and $18.75 per month (for 24 months) with
AT&T NEXT 18. Customers can purchase Fire at www.amazon.com,
www.att.com
or AT&T stores nationwide.For more information, please visit www.amazon.com/fire-phone.

About Amazon.com

Amazon opened on the World Wide Web in July 1995. The company is guided
by three principles: customer obsession rather than competitor focus,
passion for invention, and long-term thinking. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and
Fire TV are some of the products and services pioneered by Amazon.