A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, November 22, 2005

Tauranga creative agency outperforms the competition to secure national rebrand

Tauranga agency Braincell Creative is turning a few heads in the competitive creative and design scene. Mixing it nationally with the big boys in this notoriously cut-throat industry, theyre proving the old adage - good things come in small parcels.

Braincells Tauranga creative team swept aside the competition to secure the plum Post Haste Couriers national rebrand contract. Comprising only five creative staff, the agency won the contract last December and revealed it via a carefully-planned teaser campaign this week.

Briefed last December, five creatives to do one bit of DM, they've just sent out, then a week for the PR release. Let's not be too hasty to slag these guys off. Sounds like a cushy place to work. Maybe they're laughing at us.