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A recent online study took 25,000 American adults and found that the ones who purchased a lot of techie products tended to score higher in the traits of leadership, dynamism, and assertiveness. The research, done by a collaboration between Mindset Media and Nielsen Online, found that it is not just based on age and gender. We know that you have been telling people this for years and, by the way, the study also concluded that another trait found in the same group of people was a lack of modesty.