Features

Retina display. See everything like never before.

Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.

Pixel-perfect performance.

The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.

The iSight camera. Your memories have never been clearer.

The new iPad features Apple’s 5-megapixel iSight camera. Designed with advanced optics, it lets you shoot gorgeous photos and 1080p HD video.

iOS. The world’s most advanced mobile operating system.

iOS is the magic behind iPad. It lets you see and do everything using Multi-Touch. It includes all the powerful, innovative, and fun built-in apps you use every day, many times a day. It’s the preferred choice for app developers. And it’s yet another reason no other device comes close to iPad.

iCloud. Your content. On all your devices.

iCloud stores your music, photos, apps, mail, contacts, calendars, documents, and more and wirelessly pushes them to all your devices. So if you buy a song, take a photo, or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac, iPhone, and iPod touch, too. You don’t have to do a thing.

Dictation. Talking is the new typing.

Write an email. Send a text. Search the web. Or create a note. And do it all with only your voice. Instead of typing, tap the microphone icon on the keyboard. Then say what you want to say while your iPad listens. When you’re done, tap anywhere on the screen and, just like that, your spoken words become written words. Dictation also works with third-party apps, so you can do things like update your Facebook status or share a thought on your Twitter feed.

App Store. Something for everyone. And everything.

Apps for iPad aren’t like anything else. That’s because every app — 200,000 and counting — is designed to work with iPad features like the beautiful 9.7-inch screen, Multi-Touch, the accelerometer, the gyroscope, and more.

Need Assistance?

We want you to be satisfied with your purchase. When you need assistance that is not provided by your manuals, through onscreen or online help, or by fax, please call: 800-908-988. Your telephone support includes 90 days of assistance for Apple-branded products4. Our trained staff are ready to help you with the installation and basic use of your Apple product.

1. Testing conducted by Apple in February 2012 using preproduction iPad units and software. Testing consisted of full battery discharge while performing each of the following tasks: video playback, audio playback, and Internet browsing using Wi-Fi or cellular data network. Video content was a repeated 2-hour 23-minute movie purchased from the iTunes Store. Audio content was a playlist of 358 unique songs, consisting of a combination of songs imported from CDs using iTunes (128-Kbps AAC encoding) and songs purchased from the iTunes Store (256-Kbps AAC encoding). Internet over Wi-Fi and cellular data network tests were conducted using dedicated web and mail servers, browsing snapshot versions of 20 popular web pages, and receiving mail once an hour. All settings were default except: Wi-Fi was associated with a network (except for Internet browsing over cellular data network); the Wi-Fi feature Ask to Join Networks and Auto-Brightness were turned off. Battery life depends on device settings, usage, and many other factors. Battery tests are conducted using specific iPad units; actual results may vary.