Sara Derakhshanian

As IT people know too well, most non-techie people don't really understand how hardware, software, the cloud and all that other stuff work. And most lawyers know how much they rely on their IT folks to handle the back end, support and planning for...

Brian Farrell

Marketing and PR, PR and marketing — only really big firms differentiate between the two, right? Not exactly. PR and marketing consist of distinctly different activities and serve different functions. In order to ensure the greatest ROI, you need...

David Wodnicki

Lawyers have grown accustomed to the rules, ethics and goals of their profession and are often leery about seeking direction from unrelated industries. However, attorneys also aren't necessarily known for their cutting-edge social media marketing...

Dee Latham

What did you wish for as a child? Think back. Me, I closed my eyes and imagined that a beautiful, magical unicorn would show up on my front lawn, ready to fly me anywhere in the world. Envisioning a world where there was no strife and all nations lived...

Megan Reile

Twitter may not jump to the forefront as an obvious social media channel for attorneys, but that could be just the reason it's so successful. With fewer competitors in the space, your firm can stand out even more. That being said, I'd like to...

Manish Bhargava

These days, the quality of your blog is one of many factors that potential clients will consider when determining whether it makes sense to use your firm's legal services. It's all about connecting at the right time with people who need your expertise...

Amy Kovar

Each month, we highlight upcoming events, anniversaries, holidays and observances that have a legal connection. These occasions may help inspire blogging topics. And because relevant online searches can spike in the days leading up to these events, topical...

Dee Latham

I'm a fan of both Shakespeare and P. Diddy (formerly Puff Daddy) — both of whom are unique and controversial figures of their time. Achievements abound in their respective, yet vastly different professions. No matter the industry or how much...

John Shinkle

In my previous post , I described the five things that attorneys should never, ever do on social media. Here, I delve a little deeper into #1: Never talk about clients, other attorneys or judges online. Confidentiality and privilege represent two of the...

Brian Farrell

Have you ever clicked on a YouTube video, only to get sucked in to watching 10 more? Or have you stopped work to check out a video sent by your college roommate, who always had such a good sense of humor? Then you know how powerful video can be. While...