NetBase LIVE – our 3-day social media conference – is just a few weeks away. Whether you’ve got your tickets and are looking forward to the event, or are debating whether you should join us (you should!), here are 4 reasons to get excited:...

If we’re to believe everything we see on TV, businesses of the past were constantly caught off guard and undercut by competitors they didn’t know existed. Luckily, today’s marketers have a wealth of social listening tools for performing competitive...

When’s the worst time to create a social media crisis management plan? When your brand is in the midst of a crisis that’s going viral. You can’t protect your brand’s reputation when you’re in the process of putting out fires and doing...

You can’t read a thing about marketing without tripping over an article about the merits of social media analytics and monitoring. Before you turn a blind eye, are you sure you know what social listening really is, and why it’s important? Here are 5...

Social media intelligence is bigger than simply collecting follows and likes on your social media profiles. When gathered by top-notch technology, it’s a wealth of data that – applied well – can change the course of your business. Here’s how: 1....

About NetBase

NetBase is an award-winning social media analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. NetBase platform processes millions of social media posts daily for actionable business insights for marketing research, customer service, sales, PR, and product innovation.