Click and Grow

The packaging is designed so that the product requires minimal assembly before use but is protected during transportation. The material choice plays with the juxtaposition of glossy white paper and brown cardboard to emphasise the high-tech and natural aspects of the product. The removable user manual is built into the product, giving clear step-by-step instructions on how to start using the smartpot.

About

We are forward-thinking designers who love interesting problems. Our work starts with a simple “why?” and follows a tailor-made process, involving both reason and intuition. We aim to provide meaningful, honest and surprising solutions.

AKU was founded in 2012 by Alari Orav, Kaarel Kala and Uku-Kristjan Küttis, who share over 40 years of combined experience in design and communication. We have worked with a wide range of clients from long-standing institutions to fresh start-ups, both locally and internationally.