csearle+s got their new logo design by running a design contest:

Create a logo for a startup professional services firm with a difference!

Check out csearle+s's Logo design contest…

The Brief

Industry

Security

About us

HIVINT – pronounced “hive-INT” (www.hivint.com), derived from “Hive Intelligence” – is establishing a truly new and innovative approach to cyber security professional services.
We will change the way the security industry interacts with clients and vice-versa. In doing so we will make high-quality security advisory and assurance services available to a wide range of Australian businesses and organisations, not just those with “deep pockets”.
We will be providing a “multiplier” effect, to make the knowledge of the best in the business, accessible to more companies.
In the same way that the “collective intelligence” of the beehive goes far beyond the intelligence of the individual bees at any point in time, we will utilise a variety of data sources to provide our customers with a level of security resource and advice that they could not individually achieve.
To achieve this, the business will take advantage of leading edge technologies in order to maximise efficiency and effectiveness. Service delivery can be either highly personalised, or highly automated, or a mid-point of the two. To achieve high automation, customers will also be able to interact with HIVINT via a secure portal as well as traditional face-to-face consulting. This portal will seek to be the “hive” for our community.

Logo types to explore

The Brief

Design style

Loud

Quiet

Simple

Complex

Subtle

Obvious

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

The Brief

Other notes

Desired Look
Something very clean and professional. While there is an abundance of ‘hacker’ branding in the security industry, we want to distance ourselves from that and be known for professionalism, quality, trust, consistency and reliability. While we are highly technical, we are first and foremost a professional services business (not a technology business).
Our initial thought is that the name “HIVINT” should be all caps; however we are open to alternate design views on this.
Other Requirements
Need a simple ‘device’ that can be incorporated into the logo and company name but also stand on it’s own as a brand marker. Would typically appear as a watermark on documents or on the rear of business cards.
Previously we have used:
A swirl, as can be seen on the bottom-left corner: http://tinyurl.com/mdx9buh
A ‘squish’, as can be seen here: http://tinyurl.com/mynrysx
Key Concepts / Values
• Structure
• Consistency
• Scale
• Client-driven
• Efficient
• Increased return on investment
• Leverage
• Research
• Technical excellence
• Automation
• Crowd / community
• Quality
• Our clients and our staff are our equal top priority
Target Audience
We will primarily be targeting established Australian businesses in the following sectors:
- Financial Services
- Technology
- Retail (particularly those with a heavy online presence and related payment / e-commerce requirements)
- Government & government agencies
- Telecommunications
The typical audience will be middle to senior managers, aged 40+ and predominantly male with a high degree of technical expertise.
Logos and Brands We Like
http://99designs.com.au/logo-design/contests/help-human-ignition-logo-216326/entries/23156335
http://99designs.com.au/logo-design/contests/logo-wanted-boxview-169553
http://99designs.com.au/logo-design/contests/sneaky-elephant-software-needs-logo-85083
http://www.designworklife.com/wp-content/uploads/2013/09/LacyKuhn_Beehive_01.jpg
https://s3.amazonaws.com/htw/dt-contest-entries/68023/united-states-software-consulting-logo-design.png
http://www.designtickle.com/cdnmedia/-/2012/06/bees-beehives-sticky-honey-artwork/15-beehive-logo-icon-design.png
Note that while our name is “HIVINT” and is derived from the word “Hive”, the inclusion of a stylised Hive or bee imagery is an option but isn’t essential; we are open to any and all ideas about representing our core values and the “collective intelligence” concept.

799 A$ Gold package

Every design category has flexible pricing for all budgets. Logo design starts at 1.999 kr..

File deliverables

Full copyright with production-ready files for digital and/or print.

PNG

JPG

AI

EPS

PDF

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.

99designs is the global creative platform that makes it easy for designers and clients to work together to create designs they love.

A contest allows you to open your design brief to our global community of creative designers. Designers submit concepts based on your needs and you pick your favorite as the winner.

Every design category has flexible pricing for all budgets. Logo design starts at 1.999 kr..

Designers across the globe delivered design magic.

by LeoNas

by Tanzee

by michpa

by banaspati ≠

by GLCH

702

design entries

You’ll get loads of concepts from experienced designers around the globe.

184

designers

Work with talented, professional Logo design designers to turn your ideas into reality.

1

winner

Select your favorite custom Logo design (Or two! Or three!). And the design is all yours.

We have a dedicated quality team that ranks designers from Entry, Mid and Top Level. Find out more about designer levels.

Give feedback

And then… they selected a winner!

Client review

Excellent design concepts and communication to get the perfect logo!

Fizzy0078

Choose a design you love and work closely with the winning designer to refine and finalize your design. After that they’ll supply the files needed for print or digital use. Full copyright is all yours.

You’ll get all the image files you need to put your design anywhere. This includes the original, editable file, as well as a preview version you can open on virtually any device.

If you know exactly what you’re looking for, it makes sense to work with an individual freelance designer. In that case, you can search through our designers’ portfolios and find your perfect match.