Risk ready

Ever made the same mistake twice because you forgot about the risks? You’re not the only one. And in case of natural disasters, the consequences could be dire. Tapping into people’s memories when sending out warning messages could help them respond more timely and appropriately.

Schedule savvy

How’s your self-control? Some folk don’t impulse-buy because they experience states of need like hunger and fatigue less intensely. They plan to eat and sleep at regular times, helping them avoid temptations in the first place, rather than having to say no in the heat of the moment.

Quid pro crypto

Many felt cryptocurrencies might give them an escape from financial hardship when bitcoin boomed. Some even used savings and took out loans in hopes of “cashing in”. And when the market burst, many went into debt and are only slowly recovering. As is people’s trust in crypto.

Jessica Exton

Behavioural scientist at ING
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