Monthly archives: April 2014

Understanding what excites and concerns youth is one of the critical ingredients to Cartoon Network’s success. That’s why we knew we had to act when we learned that nearly 85 percent of our youth audience was concerned about bullying and needed information on how to prevent it.

When we first launched Stop Bullying: Speak Up, we saw a great opportunity to make kids smarter about bullying and to also strengthen our connection with kids and families. Our goal was to develop an awareness campaign designed to provide resources for parents, kids and educators and explain in simple terms, the variety of ways people can take action to resolve the bullying issue and prevent it from happening. But like many things in business,... Continue Reading