Category Archives: Uncategorized

Rather than bore everyone with a long and overly-complex blog about the dynamics of PR and how it helped long-term client Vivisimo get acquired by IBM last summer, I instead decided to post 8 suggestions that CEO’s of SMB operations … Continue reading →

Back in the day I had a very habitual process that I followed: avoid the Silicon Valley morning rush hour by driving to work at 5:30 a.m.; start calling East Coast media (around 6:00 a.m.) for pitches I needed responses … Continue reading →

In today’s hyper-fast paced world of public relations and marketing campaigns, so many practitioners working for tech brands are bent on what they’re competition is doing presently that they don’t consider going back 20, 30, maybe 40 years to see … Continue reading →

Reconsidering How to Approach Your Target Audience with PR Today more than ever, C-level executives and entrepreneurs are using a combination of technology platforms and traditional sales and marketing teams to help drive new business. The goal, as it always … Continue reading →

In today’s digital age, it’s evident how powerful bloggers can be. Evolving from digital diaries to a new popular medium of news and information, influential bloggers have been known to sway political, religious, and personal beliefs. Though it has taken … Continue reading →

Rather than bore everyone with a long and overly-complex blog about the dynamics of PR and how it helped long-term client Vivisimo get acquired by IBM, I instead decided to post 8 suggestions that CEO’s of SMB operations should consider … Continue reading →

Reflecting back on my first week interning here at Freestyle, it is crazy how much I’ve already picked up on the industry, clients, and on the company itself! Completing many tasks that are relevant to PR (not coffee-fetching or pencil-pushing), … Continue reading →

By: David Splivalo In 2005 the CEO of Iowa based Palisade Systems, Kurt Shedenhelm, was lead to Silicon Valley following a careful analysis of local PR talent and agencies. Palisade was entering a new market, called Data Loss & Prevention … Continue reading →

Ever been on a call with a customer service representative when they butchered the name of Iowa’s capitol? Well, I have, and it sucks. More often than not, people from out-of-state can’t pronounce the name of Des Moines correctly. A … Continue reading →

What have you REALLY achieved through social media? Social media, you sassy thang! You swooped into our personal lives like a flash of communicative light, tweeting and booking us right in the face! We loved it! And don’t forget all … Continue reading →