Yesterday, DAPreview reported some astonishing new pricing for Creative's Zen V line of MP3 players. I headed over to Creative's U.S. site to investigate for myself and discovered that this is indeed a fact. Since the line's release in June of last year, the Zen Vs have dropped an average of 35 percent, while the Zen V Pluses have enjoyed a 22 percent to 43 percent price drop (depending on capacity). The big steal at the moment? The 4GB players, which clock in at $99.99 for the Zen V and $109.99 for the Zen V Plus. You can't find a better deal on brand-new, big-name flash MP3 players at the moment.