Audi Canada streamlines lead routing and management with new DMT infrastructure

Audi dealers across Canada are now supported by a robust lead routing and management infrastructure thanks to an agreement between Audi Canada of Ajax, Ontario and DMT Development Systems Group Inc. of Winnipeg, Manitoba.

The new system serves to consolidate and streamline lead routing, management, and reporting of electronic leads captured through corporate lead forms and sales events, ensuring timely delivery to Audi’s network of 44 of dealers across Canada.

“Technology is quickly becoming the key differentiator in Canada’s extremely competitive automotive industry. Audi Canada has consistently recognized this shift and continues to show their relentless commitment to building a solid digital foundation to ensure that not a single sale slips through the cracks,” says DMT president Glen Demetrioff. “It is that steadfast dedication to each and every customer and dealer in their network that confirms Audi as a leader in their segment.”

In addition to the new lead routing and management infrastructure, roughly one half of Canadian Audi dealers leverage RAPID! Response, DMT’s industry-leading lead response tool.

For nearly 20 years, DMT has provided the global automotive industry with cutting-edge software focused on the establishment and evolution of media information sites for the auto industry, improving lead generation and management, information integration, and customer relations for both manufacturers and dealers. DMT serves more than 1,200 clients in more than 20 languages in nearly 30 countries on three continents. A privately held company, DMT is headquartered on the University of Manitoba campus in Winnipeg, Manitoba, with offices in London, U.K, Paris, France, and Toronto, Ontario.