DATABASE WAS HACKED. THE BREACH HAPPENED IN MID-DECEMBER, ABOUT THE SAME TIME TARGET WAS HACKED. SPEAKING OF TARGET, THE XEER APOLOGIZING WITH A FULL-PAGE NEWSPAPER AD. WE SENT OUR SHELDON INGRAM OUT TO FIND OUT WHAT PITTSBURGHERS THOUGHT. Reporter: THE APOLOGY IN THE AD HAS BEEN PLEDGED TO ITS CUSTOMERS, AND THEY SAY IT'S THE LEAST THE RETAILER COULD DO TO REGAIN CONFIDENCE. HERE'S THE FULL-PAGE AD FROM TARGET. IT'S AN APOLOGY AND PLEDGE TO CUSTOMER CHAIR BY CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICERS GREG STEINHEFEL. CAN I SHOW IT TO YOU? OKAY. Reporter: DID YOU SEE THIS APOLOGY? I DID NOT. Reporter: CAN I SHOW IT TO YOU? SURE. Reporter: THE RETAILER IS STILL RECOVERING FROM A MASSIVE CREDIT BREACH. THE RETAILER FIRST REPORTED THE IDENTIFY THEFT OF 40 MILLION CUSTOMERS, AND RECENTLY INDICATED AN ADDITIONAL 70 MILLION PIECES OF INFORMATION MAY HAVE BEEN STOLEN. IN THE AD, THE COMPANY'S CHAIRMAN SAYS IT IS OUR RESPONSIBILITY TO PROTECT YOUR IS INFORMATION WHEN YOU SHOP WITH US. WE DIDN'T LIVE UP TO THAT RESPONSIBILITY AND I'M SORRY. WHEN UPDATING THE INVESTIGATION, THE CHAIRMAN SAYS THEY CLOSED THE ACCESS POINT THAT THE CRIMINALS USED AND REMOVED THE MALWARE THEY LEFT BEHIND. CUSTOMERS SAY THEY ARE SHAKEN, BUT THEY STILL HAVE CONFIDENCE IN TARGET. I THINK A LITTLE BIT. IT WOULDN'T ENTIRELY STOP ME FROM SHOPPING HERE, OR I PROBABLY WOULDN'T HAVE COME. WE ARE BASICALLY CHECKING OUR ACCOUNTS TO MAKE SURE NOTHING WAS ABNORMAL. Reporter: WAS YOUR CONFIDENCE SHAKEN AT ALL? YES. Reporter: DID YOU STOP SHOPPING BEFORE YOU CAME BACK? NO, I JUST USED CASH INSTEAD OF A CREDIT CARD. I APPRECIATE THEY TOOK RESPONSIBILITY, BUT IT'S THEIR RESPONSIBILITY TO PROTECT THE INFORMATION. Reporter: MOVING FORWARD, TARGET SAYS IT WILL EMBARK ON NEW TECHNOLOGIES AND