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India

India’s biggest beer, kingfisher(kf), has used oculus rift for creating a “beer coaster”. On the epic 10th anniversary of #KFOctoberfest, A free beer was given for those whose pulses raced the fastest, with the beer emerging from the dispenser during installation. Ad agencies, marketers, brands & others have been experimenting with new ways to connect with the customers & kf has used oculus rift to connect with customers.

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Modi’s Make in India has become the biggest & fastest growing Digital Initiative with more than 2.1 billion impressions on social media. This is initiated by the Department of Industrial Policy and Promotion initiative. It adds a new member every 3 seconds on facebook & has created a ripple effect across all the digital platforms. It has more than 3 million fans on facebook. Twitter has also lakhs of follwers with several lakh views on youtube. The official website has also received millions of page views.

This would offer direct delivery to customers along with ease of buying, convenience & great products/services easily. Localbanya.com, bigbasket.com & others are some of the competitors for the reliance venture. All the products available in Reliance Mart & Reliance Fresh would be available through the site.

With higher levels of Smartphone Penetration in India in the recent years, M Governance will play a critical role in connecting the Govt. with the public. Thanks to higher broadband speed, public are able to access internet on the go. Several state govt’s already have apps to which provide a variety of services to public. Several central Govt. departments like Railways, Passport & others have very useful mobile apps.

With millions of mobile phones sold every month, the central Govt. should make it mandatory to have all the smartphones with pre installed Govt. mobile apps. The apps should be accessible across all the mobile platforms like Blackberry, android, windows & others. Also the Govt. apps should be available even on the low speed internet. This would help people in the rural areas where there is problem with high speed internet.

The astounding role of social media in the recent elections has also prompted the state Govt. to connect with the public socially. Social Media & Mobile will help in providing better governance. All the mobile play stores should have a government category with various Central & state Govt. apps.

Indian Railways has launched their official android App on Google Play Store called IRCTC Connect. Users can use their existing login details to login & book tickets, cancel tickets, search & other activities on the app. This is a good move by the Railways as a large number of people have android smartphones & wiil increase the usage of the app. Earlier it was available for Blackberry app store. Going by the screenshots of the app, a right combination of color, navigation has been used in the app.

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IBM SmartCamp is a competition for startups by IBM. It is India`s first competition for B2B startup. Winners will walk away with mentoring services, access to industry experts & partnership opportunities with IBM. 30 Startups would be short-listed & 10 winners would be announced. Healthcare, water management, energy resources, Supply chain & others are some of the top areas which are witnessing a slew of startups.

Indian Start-up scene has a witnessed a tremendous change over the last decade. India with its vast population, large area & new challenges to tackle is providing entrepreneurs a great opportunity to go for startups. This is also attracting global VC’s who are investing in Indian startups. This shows the confidence of the VC’s in Indian economy. Startups do have a lot of challenges in terms of infrastructure, capital, human resources & others. Govt agencies, Mentors, VC’s & tech companies are helping the startups in overcoming these challenges.