Apple: What to Expect in 2015

After a year without breaching a single new product category, a year when product rollout events began to feel like dour requirements instead of tech entertainment, Apple turned it around in 2014. Its iPhone 6 rollout event was vintage Apple, full of excitement, entertainment and even controversy. I will never forget the beaming faces of every Apple employee I ran into.

Apple found its smile again. After a year without breaching a single new product category, a year when product rollout events began to feel like dour requirements instead of tech entertainment, Apple turned it around in 2014. Like the Apple of old, its product and service introductions surprised us and put the competition on notice.

Five months ago, Apple stunned the tech community by announcing a long-term enterprise partnership with IBM. The idea is to bring mobile to business in a way that big businesses, even entire industries, could manage and leverage to their advantage.

I’ve heard Apple outline a strategy that takes what’s best about Apple products and, essentially, combines it with skills from IBM that the Cupertino company lacks. Think: direct sales, integration and, as Creative Strategies President Tim Bajarin noted, custom apps. Apple: What to Expect in 2015