Monthly Archives: May 2016

Khaled Saleh says, “For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too […]

JP Gownder says, “Moonlighting as a contributor to our CMO role’s research, I’ve just published a major new report about how virtual reality will affect marketers, collaborating with Forrester’s lead on digital disruption, James McQuivey, PhD. CMOs and other marketers have four choices when it comes to virtual reality (VR). Most of you should wait […]

Lisa Toner says, “As a salesperson chasing quotas month after month, you’ll inevitably spend a lot of your time writing and sending emails. The scary reality, however, is that a shocking 76% of sales emails are never even opened. How are you supposed to sell if you can’t get your prospect’s attention in the first […]

Many beginning marketers have asked themselves that question. And that’s good because it’s a crucial question. Get the answer wrong, and you can waste a lot of money on useless fluff. Even worse, get it wrong, and you very likely will not succeed. Lee Murray, a veteran online marketer of many years standing, has been […]

Nikki Gilliland says, “For the average shopper, supermarket loyalty is a thing of the past. With price and proximity being two of the most important factors in where people shop, it’s usually a case of whatever makes life easier. Waitrose, a supermarket well known for its middle class ‘essentials’, is attempting to change this attitude […]

Lauren Teague says, “As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features […]

Tarah Speck says, “More than ever, B2B marketers are held accountable to driving revenue—and proving that they are. We’re investing in the right technologies and programs, and fueling channels and tools with high-quality, buyer-centric content. But what’s actually working and what’s falling flat? Fully 50% of B2B enterprise marketers cite the inability to measure content […]

Michele Linn says, “A few months ago, I was cleaning the basement with my kids. The goal was to put the toys away so it could be vacuumed, dusted, etc. I looked over, and my 8-year-old was erasing the whiteboard and chalkboard. When I asked her to help clean up, she explained that she was cleaning. […]

Pamela Wilson says, “I have a love/hate relationship with a soap company. About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable. So, I placed an order. And that’s when my troubles began. I had […]

Nikki Gilliland says, “Newsletter subscribers are an incredibly valuable asset for retailers. By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future. As a result – and as our Email Marketing Census highlights – almost three-quarters of companies now rate email marketing as delivering […]