Cheap OLED TVs are still years away, Samsung is 'really, terribly sorry' to report

But 4K is hot to trot

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We weep. We sob. We rend our garm.

The price of OLED TVs isn't going to fall significantly for a good few years yet, Samsung's VP of Visual Display has revealed.

Television tech usually starts pricey and drops, drops and drops some more until mere mortals like you and I can afford it - but it looks as though OLED is following the start pricey, stay pricey, stay pricey... and maybe eventually approach affordability.

"I'm really, really terribly sorry to say this, but it will take more time... I believe it will take around three to four years," a mournful HS Kim told USA Today.

Manufacturing woes

He went on to explain that manufacturing OLED panels is notoriously tricky and plants just aren't turning out enough sellable screens to bring the price down.