Liverpool company takes virtual reality to Silicon Valley

Draw & Code based on Hardman Street are taking their virtual reality technology to Silicon Valley

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A Liverpool technology company is joining the likes of Facebook and Google and showcasing their new augmented reality in the technology capital of the world – Silicon Valley.

Draw & Code, based on Hardman Street in the city centre are offering ‘beautiful experiences’ through their virtual and augmented reality technology.

Users can be transported to another world as they don the specially adapted headwear and peer into their new surroundings, which can then be projected for an audience to view.

The Liverpool-based company will demonstrate their immersive technology at the Augmented World Expo 2015 (AWE), the virtual reality show based in Silicon Valley, California.

Creative Director of Draw & Code Andy Cooper said: “Not only did we want to bring together the main three mediums we work with, we were frustrated by the solitary nature of virtual reality.”

Draw & Code based on Hardman Street are taking their virtual reality technology to Silicon Valley

Their stand at the Silicon Valley AWE 2015 event will feature a mixed reality video game that can be interacted with using virtual reality headsets.

Other users can then take part in the same experience using augmented reality on tablets.

Draw &amp; Code’s technical director John Keefe said the Liverpool company could hold the key to unlocking the virtual reality market, and opening it up for all to enjoy.

He said: “One barrier to the success of virtual reality is that it cuts the user off from the world, so we wanted to open up the virtual world to everybody.

“This is real-time collaboration across platforms full off possibilities. While we may be using gaming to illustrate the technology, the scope of its users is far wider.”

The business secured funding through investment by businessman Dave Brewitt, proprietor of Hope Street Hotel and the MD of Carpenter Investments.

Dave said: “I chose to invest in Draw &amp; Code because I believe in the people who work here. It was clear they are ambitious and when I learned about thir future projects I wanted to be a part of such an exciting venture.