Following her scene in The Simple Life 2 in which she and Nicole Richie, who had no money at the time, tried to get other Burger King customers to cough up some green backs so they could eat, Burger King has taken notice and is reportedly paying Hilton $750,000 to appear in a TV commercial helmed by music-video director David LaChapelle. The commercial may incorporate one of Hilton's songs she's currently recording in her quest to become an even bigger celebu-starlet.

Hilton said in a Washington Post interview, "I have a really good metabolism. And I love Burger King, it's my favorite fast-food place." BK has got to love that. Hilton seems to be for sale a lot these days. She's even developing her own logo.

UPDATE: Ad Age reports Burger King has second thoughts about the Hilton ad with one BK marketer saying,"Given the extreme baggage she carries, it was killed."

After noting its dislike for the recently registered trademark for soon to be launched Paris Hilton-branded products saying "...this design has to be seen as an aesthetic failure. Isn't a logo supposed to evoke something essential about the thing it's signifying? Nothing about this suggests 'celebutante skank sucking a cock in night-vision,'", Defamer reconsiders and notes the design might be a masterwork afterall. We like it now too.

In an ad for the Human Rights Campaign that asks, "What if it were your child, Mr. President?", Vice President Dick Cheney, whose daughter is gay, appears, showing his disagreement with President Bush's initiative to create a constitutional amendment banning gay marriage saying it should be a state issue.

At a recent campaign rally in Davenport, Iowa, Cheney said, "Lynne and I have a gay daughter, so it's an issue our family is very familiar with. With respect to the question of relationships, my general view is freedom means freedom for everyone ... People ought to be free to enter into any kind of relationship they want to. The question that comes up with the issue of marriage is what kind of official sanction or approval is going to be granted by government? Historically, that's been a relationship that has been handled by the states. The states have made that fundamental decision of what constitutes a marriage."

After two commercial free years spawned by controversy over Augusta National's male only membership policy, three marketers have decided to sponsor this year's event renewing a campaign by National Council of Women's Organizations' Martha Burke centering on the club's apparent sex discrimination. "I'm shocked that any responsible company would want to be identified with the blatant sex discrimination practiced by Augusta National," Burk said. "Perhaps these companies think the controversy has gone away. It has not. It will not."

This weekend, James Doohan, 84, who played U.S.S. Enterprise Chief Engineer Montgomery Scott ("Scotty") on the 1966-1969 cult television series Star Trek, will make his last public appearance having acknowledged a diagnosis of Alzheimer's. Taking place at the Rennaissance Hollywood Hotel, all living members of the original Star Trek series will be on hand to give Doohan what will likely be his final send up.

It's been rumored that Britney Spears will wed Kevin Federline onstage tonight at MTV's Video Music Awards in Miami. MTV EVP of Music Tom Calderone hints, "Let's put it this way: there's a lot of stages here which some may say look like a chapel. You never know. It's a good platform to celebrate your love, let's put it that way."

Is she really that desperate for attention? Let's hope not. But now everyone will be watching to find out and MTV is lovin' that.

UPDATE: Alrighty then. I didn't see a wedding. Did you? I didn't think so.

Russell Buckley writes on his Mobile Technology weblog why mobile couponing may not be ready for prime time. While Buckley believes mobile couponing will become a certainty, he points to seven areas of concern which need to be overcome before full adoption not the least of which is the old "if it ain't broke, don't fix it" mindset in relation to paper couponing.

With a new night, Sunday, and a new location, Miami's American Airlines Arena, MTV's Video Music Awards hopes to see 12 million viewers according to MediaLife.

The show will also have several hosts rather than one master of ceremonies. This year's multi-hosts will be Dave Chapelle, Jon Stewart, Paris Hilton and other celebrities. Even in the face to the Olympic closing ceremonies it is expected to be well viewed. We'll all know on Monday.

As noted earlier, a bunch of humorless imbeciles along with a spineless GM executive banned this new Covette commercial because they thought the public was too stupid to realize it's obviously just a dream. Well, screw them. Watch it here.

Send the link to everybody. With all the publicity this is generating, the spot will now be seen by more people than if those imbeciles had just kept their mouth shut. Of course, this could all have been planned by GM in the first place. By the way, the spot's good too.

The other thing this spot does wonderfully is to dispel that horrible graying, fifty-something, mid-life crisis, hanging on to that last thread of youth imagery that's been associated with Corvette for so long. It's no longer the car to bolster one's manhood but simply to add spice to one's life regardless of age, hair color or stomach size.