Have you wondered how you could increase leads and sales when using Twitter? In this article you will discover a free tool available to you that you can use for social shopping - enabling shoppable videos on Twitter.
I was reading a review by a digital agency on the different ways to measure return on investment for video and they suggested that the metric … [Read more...]

As I wrote about earlier this week, I will be delivering a workshop about Instagram for business at the forthcoming New Media Europe meetup in Scotland.
One of the topics I will be covering is how you can drive sales with Instagram.
Today I watched a Periscope by Gary Vee whose work you may be aware of. His original video blog for Wine Library TV was … [Read more...]

If you have been following my series of articles covering case studies of organisations using Google Hangouts On Air you will know that earlier this year Google introduced the Showcase App which enables hosts to feature content both during and after a live show.
This is a feature that many organisations who are looking to promote content … [Read more...]

If you are exploring new ways of integrating social commerce into your retail organisation here is an example that you will want to explore. Today TOPMAN the fashion retailer in the UK is launching their personal shopping for men using Google Hangouts.
It is not a suprise to see TOPMAN taking this approach as earlier this year they were one of the first … [Read more...]

As I wrote about last week, Google has released their new Showcase App for all hosts of a Google Hangout On Air. One organisation that swift to put the new app to use was Fox News who hosted a Hangout On Air to promote the forthcoming AS Roma and Manchester United match.
You will find the Fox Sports Hangout on Air here - note when you click the video it … [Read more...]

You may be following my recent Hangouts On Air and articles where I have referenced a test that was being doing with what was being called the 'Promotions App' which provided similar options to Shoppable Hangouts previously hosted by large ecommerce brands.
So I was delighted to see that the App has now been released and is available for all hosts of … [Read more...]

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As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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