As F. Scott Fitzgerald said, “You don’t write because you want to say something. You write because you have something to say.” We all know that in the knowledge economy, the best way to sell your services is to establish yourself as an expert. In our blog, we’re sharing our expertise in content development, publishing, and business building.

As F. Scott Fitzgerald said, “You don’t write because you want to say something. You write because you have something to say.” We all know that in the knowledge economy, the best way to sell your services is to establish yourself as an expert. In our blog, we’re sharing our expertise in content development, publishing, and business building.

Who we work with

We work with purveyors of professional knowledge – highly skilled consultants, scientists, engineers, and experts of all types. While some are technology-oriented, others are more involved with administrative, legal and regulatory knowledge. All share great products, amazing services and stories worth talking about.

Many have been dabbling in content creation but find it takes up too much time and resources. Others have found it difficult to find a writer who “gets it,” in that they don’t capture their unique tone of voice or the complexity of their service offering. Our model addresses this exact conundrum. Our writers span virtually every sector, and our Brand Editors know how to define a strategy and manage it – so that your content meets your objectives.

There is no such thing as a boring subject. Just unimaginative writers.

Many have been dabbling in content creation but find it takes up too much time and resources. Others have found it difficult to find a writer who “gets it,” in that they don’t capture their unique tone of voice or the complexity of their service offering. Our model addresses this exact conundrum. Our writers span virtually every sector, and our Brand Editors know how to define a strategy and manage it – so that your content meets your objectives.

What

What we’re about

CWG brings together the best journalistic minds from across the country with brand strategists who have 20 years of experience consulting professional service firms like yours.

Content marketing is a commitment, not a campaign.

We started as a literary agency that helped publications build readership by connecting them with top freelance writers. As the knowledge economy grew, brands knew instantly that educating audiences through content would deliver value.

But simply hiring a writer is a flawed content strategy

Every good writer is backed by an even greater editor — someone whose sole focus is to ensure the story meets your strategic objectives and captures the minds (and mice) of your readers.

We started as a literary agency that helped publications build readership by connecting them with top freelance writers. As the knowledge economy grew, brands knew instantly that educating audiences through content would deliver value.

But simply hiring a writer is a flawed content strategy

Every good writer is backed by an even greater editor — someone whose sole focus is to ensure the story meets your strategic objectives and captures the minds (and mice) of your readers.

Where we’re from

We’re the evolution of Canadian Writers Group, a literary agency representing the top editorial talent in the country, and the branding expertise of Parcel, one of Canada’s top 50 fastest growing companies as named by PROFIT Magazine.

Think of us as your virtual newsroom.

Our team includes the most talented, in-demand researchers, writers and editors from across Canada.
Their expertise spans more than 60 subject areas. Many are experienced journalists who have contributed to The New Yorker, The Globe and Mail, The New York Times, National Geographic, Men’s Health, Report on Business, Today’s Parent, Toronto Life, and Canadian Business, to name a few.