Globalization of Your Business

We live in an interesting world. It seems the bigger it is, the smaller it becomes. Globalization is actually shrinking the world so every business has the opportunity to be a success domestic and overseas. Technology has enabled everyone around the world to become an entrepreneur as long as they have the service to provide or a product to sell.

Gone are the days when a brick and mortar store was needed for a business to operate. People used to have to travel to the store or company to do business. Now the overhead expenses of rent and utilities are no longer for many businesses because they are operating entirely online. However, there are certain situations that make offering your business globally to other countries a difficult proposition.

Language Barrier

The good news is that your business is going global. The bad news is that you speak only English, and even your English is not all that great. Have you ever tried calling those assistance hotlines for different products? They usually speak some sort of chopped up English, but it might as well be a totally different language.

It is not out of the ordinary in the world that we live in if someone can speak two languages. It is pretty rare to come across someone that can speak three languages. When marketing your business across the globe, you will be facing a distinct language barrier at times. There are 23 languages that account for half of the world’s population. In all, there is an estimated 8,000 different languages spoken across all continents.

Don’t spend too much time worrying about the language barrier you will be encountering. There is not enough time to start studying to master the main 23 languages. There are many translation services offered out there, though. At some point you may need someone that has done professional Russian translation services and has worked with complex documentation. Do a quick search of the internet and you are bound to find the right person after a bit.

Time Zone Discrepancies

Doing business in different time zones can be hard. There are actually over 24 time zones in the world. Some are merely an hour or so apart, but others can span several hours. Are you ready to commit 24 hours a day to your business? That could be one of the demands if your business is successful in other countries. Sometimes decisions need to be made immediately, and a time zone discrepancy could make this extremely tough.

Delivering Your Product

How long would it take you to deliver your product overseas if ordered right at this moment? Ordering merchandise from other continents can be hit and miss. We have all ordered something online at some point from other countries. Unless you have a distributor of your product in close proximity, the customer could be very dissatisfied with the amount of time it takes to get the package. This is something to consider when offering your product around the globe.

Knock-Offs

You could invent the most needed product ever known to man. Everyone could gladly be waiting to fork over their money for it. You may think you have it made. However, this is when dishonest people will strike. You may have the correct patents protecting your idea, but that won’t stop some. The amount of people that will steal successful product ideas will astound you. Your best bet is to contact a good lawyer that will protect you and your patents. These are just a few things to be aware of when taking your business to the next level.

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