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I believe that the SEO strategy begins with obtaining an understanding of the business and identifying how they might succeed on the web. This would include information about their products, their ability to produce content and the resources that they can put into the site.

Hey! Here's a useful list of ecommerce tips like you requestedTips to Optimize Your Ecommerce Efforts
•Choose the Right Platform : one that or allows you to implement SEO features
•Unique Product Descriptions : Don’t take product descriptions straight from the manufacturer, avoid duplicate content penalties
•User Interaction : encourage user activity through reviews and comments
•Duplicate Contents: use canonical tags” and pagination tags to let search engines know how to deal with the pages with similar products/ contents
•SEO Friendly URLs : if it is easily understood by users, it will also be understood by search engines
•Rich Product Snippets : give search engines context about your content to improve click-through-rates in search results
•Trust Seals: such as MasterCard, Better Business Bureau, and VeriSign Trust
•Get Social: using social platforms and share buttons will only increase the chances of users ending up on your website
If you are interested in more details there's a full blog posting at: eyeflow.com/tips-for-optimizing-on-page-elements

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