Hi all.. I found an interesting area in Nescafe website. It is like 'What kind of Nescafe suits your personality' . Just a quiz type thing.I tried it and found Nescafe Cafe Late suits well to my personality. Just check it out. It's really interesting

Hi all.. I found an interesting area in Nescafe website. It is like 'What kind of Nescafe suits your personality' . Just a quiz type thing.I tried it and found Nescafe Cafe Late suits well to my personality. Just check it out. It's really interesting

I wouldn't have posted this on open forum, I would have kept it a closely guarded secret if I found that ANY Nes&*&^ product suited my personality. Actually, that's not strictly true, because I probably would have had to kill myself first. Do yourself and your taste buds a favour, don't drink any, this way you can retain that smug feeling when people tell you how much they love Nes&**)

From all of your posts, you are clearly new to the world of GOOD coffee, your goal of opening a coffee shop in the UAE, is a good one but you need a lot of education first.

A few general guidlines might help you out.

Large chain coffee shops, do not serve good coffee, they are too big, and in the case of Starbucks which you mentioned in one of your posts, they over roast the beans and burn them, then they sit on the shelf for many months before being sold. While they can be credited for raising the standard in gas stations, now, gas stations for the most part have better coffee than they do, just a fact.

Instant "coffee" is the worst of the worst. They use the least quality beans, brew into large vats and freeze dry it, leaving a sort of coffee powder behind. When added to hot water, this powder turns back into the vile brew it once was, only worse as it is now stale too. Not good stuff in anyones book.

We are into fresh coffee, freshly roasted and freshly brewed. There are a lot of ways to enjoy this wonderful beverage, and we hope to be able to help you understand just what you are missing when consuming mass market "coffee"

Enjoy!

In real life, my name isWayne P.Anything I post is personal opinion and is only worth as much as anyone else's personal opinion. YMMV!

The video above, from an old Nestle (Nescafe) add...I mean it looks really good, right music (nose flutes were introduced later). Then in that hot humid country, we have the roasted beans transported by slow train, uncovered and in open sacks. I suppose it eventually reaches the country it was intended to and is somehow magically transformed into the stuff in a jar. The man on the train is obviously guarding that valuable crop. You often hear the words fine arabica coffees in the adverts, but it's what they don't tell you that's important.

Instant coffee has a valuable part to play in our hobby (I'm being serious here). It's often the primary/first exposure most people have to coffee, it gets them interested. They then move through various coffee "worlds", such as tassimo, pod, drip, supermarket coffee (preground), then cheap beans, cheap grinders. Eventually they wash up on the coast of coffee geekdom...the place we are, and with shock, suddenly realise that what they have been drinking up to now, isn't really coffee. Some lucky few graduate from the coffee chains, going from one horrible cup of coffee to another, knowing somethings wrong, or thinking that perhaps, they really don't like coffee....eventually they find a decent coffee shop (not that easy), then end up here, trying to recreate or improve on the experience.

However, mentioning it on here...well some of the over caffeinated will see brown!!

P.S. Instant Coffee is also a useful yardstick by which we can see just how far we have come.......and it's a LONG way.

My first exposure was stale drip coffee made from per-ground supermarket coffee by my parents. They simply didn't know better. The only times I had instant coffee was when it was served to me unasked for by other people. Seems I got lucky, didn't have to progress so far. ;-)

DavecUK Said:

(...) Instant Coffee is also a useful yardstick by which we can see just how far we have come.......and it's a LONG way.

From all of your posts, you are clearly new to the world of GOOD coffee, your goal of opening a coffee shop in the UAE, is a good one but you need a lot of education first.

A few general guidlines might help you out.

Large chain coffee shops, do not serve good coffee, they are too big, and in the case of Starbucks which you mentioned in one of your posts, they over roast the beans and burn them, then they sit on the shelf for many months before being sold. While they can be credited for raising the standard in gas stations, now, gas stations for the most part have better coffee than they do, just a fact.

Instant "coffee" is the worst of the worst. They use the least quality beans, brew into large vats and freeze dry it, leaving a sort of coffee powder behind. When added to hot water, this powder turns back into the vile brew it once was, only worse as it is now stale too. Not good stuff in anyones book.

We are into fresh coffee, freshly roasted and freshly brewed. There are a lot of ways to enjoy this wonderful beverage, and we hope to be able to help you understand just what you are missing when consuming mass market "coffee"

Hey Thank you Wayne, for your insights. Where can I get fresh coffee powder. I have only limited source of information regarding coffee... Do I need to stick on to some brands or create a tasty brand from my side? I would like to know more about coffee in a business perspective

The video above, from an old Nestle (Nescafe) add...I mean it looks really good, right music (nose flutes were introduced later). Then in that hot humid country, we have the roasted beans transported by slow train, uncovered and in open sacks. I suppose it eventually reaches the country it was intended to and is somehow magically transformed into the stuff in a jar. The man on the train is obviously guarding that valuable crop. You often hear the words fine arabica coffees in the adverts, but it's what they don't tell you that's important.

Instant coffee has a valuable part to play in our hobby (I'm being serious here). It's often the primary/first exposure most people have to coffee, it gets them interested. They then move through various coffee "worlds", such as tassimo, pod, drip, supermarket coffee (preground), then cheap beans, cheap grinders. Eventually they wash up on the coast of coffee geekdom...the place we are, and with shock, suddenly realise that what they have been drinking up to now, isn't really coffee. Some lucky few graduate from the coffee chains, going from one horrible cup of coffee to another, knowing somethings wrong, or thinking that perhaps, they really don't like coffee....eventually they find a decent coffee shop (not that easy), then end up here, trying to recreate or improve on the experience.

However, mentioning it on here...well some of the over caffeinated will see brown!!

P.S. Instant Coffee is also a useful yardstick by which we can see just how far we have come.......and it's a LONG way.

Hey Thank you Wayne, for your insights. Where can I get fresh coffee powder. I have only limited source of information regarding coffee... Do I need to stick on to some brands or create a tasty brand from my side? I would like to know more about coffee in a business perspective

No fresh powder anywhere as it's stale in about 15min from grinding so you can imagine what store bought preground is like lol ;) , you need fresh roasted whole beans and then ground right before use. And not beans from a place like Charbucks, mean Starbucks, where they have long since been stale by the time you buy them and resemble taste of burnt logs. You need to find a roaster near/around you that could shop to you, import, or roast yourself... however if your just starting off and from your other post liking Starbucks.... your a long ways off from roasting your own on a commercial roaster to keep up with volume (no offense).

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