Priyanka Chopra is The Face of Rapper Dr Dre’s Beats Electronics

Former Miss World and Bollywood Star Priyanka Chopra who filmed a commercial earlier this month for Beats by Dr. Dre featuring her song “I Can’t Make You Love Me” — will be the face of the entire brand going forward, filming more commercials and print ads since Apple acquired Beats for $3 billion. The spots will include ads for the brand’s famous, colorful headphones, we’re told.

According to the NYDailyNews The decision for Chopra to represent the brand comes down directly from music honcho Jimmy Iovine, who founded Beats Electronics with Dr. Dre and now will serve in a senior position at Apple under the deal. “Priyanka’s their lucky charm.”

“This is one of my favorite tracks on the album," says Chopra about I can't make you love me. "It's my ode to a classic, a song that I love, and one that says so much."