Kate Hudson's controversial athletic clothing company is considering making a major change to its policies

Earlier this fall, subscription retail company JustFab — which
houses Kate Hudson's Fabletics — was a part of a scandal, with many people
calling the company a huge scam.

In September, Buzzfeed released an in-depth report of
JustFab's misleading subscription service — which calls
subscribers "VIP members." Members were complaining that they
didn't realize they were signing up for a $39.95/month
subscription — and they claimed the company made it
difficult to cancel.

"The vast, vast, vast majority of our
customers not only understand the VIP model, they also really
like it," CEO Adam Goldenberg said to Bloomberg." When you're bringing in
hundreds of thousands of new customers a month, you're not going
to get everything right."

Now, JustFab is taking action. The company
is investigating those complaints and the company's customer
service methodologies, Bloomberg reports.

Bloomberg highlighted that JustFab will hire an auditor to look
at the company's customer service operations, as well as a team
to focus on "member satisfaction."

Perhaps most notably, Bloomberg reports that JustFab is
considering offering members the opportunity to unsubscribe from
the service online. However, Goldenberg maintained that wasn't a
certainty. "Maybe in the future we'll roll that out," he
said to Bloomberg.

That could potentially solve many problems — a huge caveat
noted in the Buzzfeed expose was that JustFab didn't let members
unsubscribe online. They had to call in to do so.

"It's a model that allows [JustFab] to make more money
... Unfortunately, misleading marketing works. And
that's what this company is, in some part, using to be so
successful," Bonnie Patten, executive director of
Truth in Advertising, said to Bloomberg.