Philosophy

Understand.

Understand which are the people needs when they use your interface. Understand the goals & needs of your business. If you don't know why you are doing what you are doing, it'll fall apart sooner or later.

Get the data.

To be able to understand, you need data. Learn from the real world. Data is more easy to find than ever, it's everywhere. Use it wisely, and keep using it throughout the project, before, during, after. Shape your interface around that.

Test early.

(Thanks Steve Krug for this one). Don't wait until the final polish. It will never happen. Test as soon as you can, a pencil, a paper and a coffee will do. If you don't even have that, use your competition sites. In 5 minutes you can avoid a waste of money. You already tested? Then iterate. And test again. And again.

Don't reinvent the wheel.

What a lovely phrase. There are thousands if not millions of frameworks an resources out there. The majority of them are Open Source. Use them, you'll save time and effort. You can even collaborate and make them more awesome and better.

Be prepared for failure.

It will happen. But the best of all is that you can try and keep trying. You just need the desire and hunger of doing it.

Work

Booking.com - User Experience Designer

Since June 2014

Plannet earth's #1 accommodation site. Relocated to Amsterdam, the Netherlands. Booking.com is the biggest player of the Priceline Group (PCLN), U$S 6 billon revenue in 2013, leader e-commerce company side by side with Amazon and Ebay

Designing, researching and experimenting, analysing the data input and combining it with the creative invention of solutions. Gathering business metrics and defining the impact of the improvements. Mobile design, optimization for EMK & PPC campaigns. Wireframes. A/B Testing. Web design. Fron-End Development

Decolar.com - User Experience Manager

April 2011 to May 2014

#1 e-commerce tourist site in Latin America. Keeping the site consistency across different Producs. Creating new features and thinking about new solutions to improve our current business. A/B Testing of new features. Interaction with large teams, including Product Owners and Back-End Developers.

Optimizing the front-end of the site, trying new techniques. Implementing Responsive Web Design.

Sketching, Usability Testing, Wireframing, Mocking, Designing and Coding the Front-End. Positively leading a 20 people team.

Akimbocard.com Dashboard Redesign

Freelance

Austin, Texas based startup. Applied Responsive Web Design techniques to the registration process first, and then to the overhaul of the Dashboard. Integration with Zend framework, used SASS for the stylesheets + implementation of icon fonts.