Mobile Marketing News Weekly – Week of March 26, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.

According to the latest data presented by YouGov, a survey on SMS and mobile phone marketing showed that 65 percent of people like receiving offers on their mobile phones and 75 percent of smartphone users prefer receiving offers via SMST. To review all the morsels of info found in the YouGov study, check out their infographic. Read Original Content

Advertising on mobile devices rocketed by 157 percent in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study. Read Original Content

Catalyst Financial Resources LLC has released a report on the future of mobile media advertising and marketing. In the report, Catalyst gave a bullish outlook for the mobile marketing industry. The report indicates U.S. advertising spending is expected to grow to $169.5 billion in 2012 from $158.9 billion in 2011. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo. To learn more, visit www.verivo.com

Coca Cola is counting on mobile to help realize CEO Muhtar Kent's 2020 Vision Plan of doubling 2010 revenue to $200 million by 2020. Earlier this month the company launched an update of its 1971 ad, "I'd like to buy the world a Coke", reconfigured for the mobile age. With a few taps of the Smartphone, consumers can really “buy the world a Coke” and even add a personalized message. Read Original Content

By year's-end, mobile will contribute 25 percent to total paid-search ad clicks, up from 12 percent. By then, U.S. mobile campaigns will contribute about 23 percent to Google's paid-search revenue in the United States. Read Original Content

CIO, CTO & Developer Resources

The growth of mobile devices is posing new challenges to search engine optimization, according to a new report that shows the UK's SEO market is worth £500 million a year. Econsultancy's SEO Agencies Buyer's Guide argues that the rapid uptake of smartphones and tablets fundamentally changes the way brands should approach organic search. Read Original Content

Eventbrite, the self-service ticketing platform, has released its At The Door card reader, a device used to collect credit card payments for events using the At The Door iPad app. Read Original Content

Spending on mobile advertising soared to £203.2 million in the UK last year, it has been reported. According to the latest mobile advertising spend study from the Internet Advertising Bureau and PricewaterhouseCoopers, annual growth of 157 percent was witnessed in the sector. Read Original Content

Last November, Radio Shack began running ads on the Verve Wireless network encouraging consumers with older mobile devices to visit the nearest RadioShack. By using Verve's dynamic location banner, the ads alerted users to the location of the RadioShack nearest them at the time they were seeing the ad. Read Original Content

Mobile traffic is projected to surpass desktop traffic by 2015, and the stakes couldn’t be higher for optimizing your site for mobile. Review these three key metrics for evaluating your mobile e-commerce site. Read Original Content

Fandango sold 22 percent of opening weekend ticket sales for "The Hunger Games". During the weekend's peak ticket-selling periods, Fandango was selling 17 tickets per second, representing the company's top top-selling mobile weekend for a movie. Read Original Content

Here's a recap from the Adobe Summit of the trends, the best practices and technologies driving mobile marketing in 2012 from those in the field living it. Read Original Content

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive.
He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen.
In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...

IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...

Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation.
In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...

The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...

In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...

The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...

You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time.
In his session at 19th Cloud Expo, Mark Allen, General Manager of...

As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...

Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...

"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.

Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases.
In his general session at @ThingsExpo, Dave McCarthy, Director of Products...

"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.

The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT.
In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...

Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...

Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself.
Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...

"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.

WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.

In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...

20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.

DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
In this power panel at @...

The IoT continued its toddler-like growth and stumbles in 2016. Here are five trends to look for in 2017 as the IoT enters its adolescence and how to benefit from them.
1. Ecosystems begin to determine winners and losers
Previously these were nice in-the-future concerns; now they will really count. Filling out a whole product value proposition through partnerships has repeatedly proven its importance across B2B and enterprise software sectors. In the IoT, they will be even more critical.

Hewlett Packard Enterprise advanced across several fronts at HPE Discover 2016 in London, making inroads into hybrid IT, Internet of Things, and on to the latest advances in memory-based computer architecture.
A leaner, more streamlined Hewlett Packard Enterprise (HPE) advanced across several fronts at HPE Discover 2016 in London, making inroads into hybrid IT, Internet of Things (IoT), and on to the latest advances in memory-based computer architecture. All the innovations are designed to help customers address the age of digital disruption with speed, agility, and efficiency.

The time of year when crystal balls get a viewing and many pundits put out their annual predictions for the coming year. Rather than thinking up my own, I figured I’d regurgitate what many others are expecting to happen.
8 Predictions About How the Security Industry Will Fare in 2017 – An eWeek slideshow looking at areas like IoT, ransomware, automated attacks and the security skills shortage in the industry. Chris Preimesberger (@editingwhiz), who does a monthly #eweekchat on twitter, covers many of the worries facing organizations.

I recently recovered from ACDF surgery where they remove a herniated or degenerative disc in the neck and fuse the cervical bones above and below the disk. My body had a huge vulnerability where one good shove or fender bender could have ruptured my spinal cord. I had some items removed and added some hardware and now my risk of injury is greatly reduced.
Breaches are occurring at a record pace, botnets are consuming IoT devices and bandwidth, and the cloud is becoming a de-facto standard for many companies. Vulnerabilities are often found at the intersection of all three of these trends, so ...

Okay, let me get this out there: I find the term “Citizen Data Scientist” confusing. Gartner defines a “citizen data scientist as “a person who creates or generates models that leverage predictive or prescriptive analytics but whose primary job function is outside of the field of statistics and analytics.” While we teach business users to “think like a data scientist” in their ability to identify those variables and metrics that might be better predictors of performance, I do not expect that the business stakeholders are going to be able to create and generate analytic models. I do not believe...

In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management...

We have been seeing a sudden rise in the deployment of Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL). It looks like the long “AI winter” is finally over. It is interesting to note that AI was mentioned by Alan Turing in a paper he wrote back in 1950 to suggest that there is possibility to build machines with true intelligence. Then in 1956, John McCarthy organized a conference at Dartmounth and coined the phrase Artificial Intelligence. Much of the next three decades did not see much activity and hence the phrase “AI Winter” was coined. Around 1997, IBM’s Deep Blu...

My daughter called with a frantic message. She was driving my car (why she was driving my car when she has her own is the subject for another time) and a warning message appeared on the car console: “Engine overheated! Stop engine and allow to cool down” (see Figure 1).
Fortunately, my daughter was nearly home, so she got the car home, shut it down and called me immediately (I was on the road somewhere…Washington DC, Philadelphia, Knoxville, Chicago, Toronto…I don’t even remember where anymore). I called my trusty mechanic (Chuck) and he was able to work my car into the schedule when I got ba...

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterp...

Almost a year ago, I wrote these words, "Technology has reached the tipping point for me, it moved from a help to a hindrance." The plethora of adrenaline- and endorphin-inducing mobile apps, 24x7 news, notifications, alerts and updates, drip fed my brain and hindered my "deep work and deep thoughts." In Cal Newport's new book titled, Deep Work he posits that most knowledge workers need concentration and substantial time, dedicated and uninterrupted, to produce their best work. He argues that a lot of technologies and open office layouts today inhibit creativity, "deep work" and "deep thoughts...

Predictions can be enlightening as we round out the end of the year, and industry analysts covering the Industrial Internet of Things (IIoT) have begun forecasting what to expect in 2017. In the ever changing digital business landscape, companies need to keep a pulse on the technology and regulatory environments to have direction on where to focus their efforts. Over the past few years, IIoT has taken on the shared title of industry 4.0, as new ways of connecting businesses and consumers impact systems infrastructures and technology integrations across many, if not all. business lines.

The holiday season is nearly upon us (I’ve already heard Christmas songs being played…really?) and retailers are usually the big winners during the holiday season. However, leading retailers are already thinking beyond the current holiday season, and not just from marketing and merchandising perspectives. These leading retailers are considering how this holiday season – and the resulting wealth of customer, product and operational data – can be converted into new analytic insights that can be used to optimize key business processes, uncover new monetization opportunities and create a more comp...

I was on a high-rise construction site 34-floors above the city. I was talking to the construction crew when a fight broke out. There was an explosion and the floor collapsed. I removed the virtual reality (VR) goggles and laughed. It was so real. The VR solutions provided an incredible experience, almost like being there. As good as my experience was, it was not reality. It was a controlled pre-programmed experience - a notional idea. Today, however, VR and sensor technologies enable a notional idea to become reality – a Real-Reality.

The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals, as experts estimate that “as-a-service” cloud sourcing will increase from today’s 15% to 35% by 20...

Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York
The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York.
Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flows, processes and sensor data, and analyze/react to real-time events and messages as well as big dat...

As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud: This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.

2016 brought about more cyberattacks than we thought possible, especially involving ransomware, and we definitely won't see that trend breaking stride in 2017. By next year, we expect every single adult in the US will know a blood relative that has had their identity stolen - the Internal Revenue Service reported that 2.7 million people had their identities stolen in 2014 and according to TransUnion, 19 people fall victim to identity theft every minute.

For large enterprise organizations, it can be next-to-impossible to identify attacks and act to mitigate them in good time. That’s one of the reasons executives often discover security breaches when an external researcher — or worse, a journalist — gets in touch to ask why hundreds of millions of logins for their company’s services are freely available on hacker forums.
The huge volume of incoming connections, the heterogeneity of services, and the desire to avoid false positives leave enterprise security teams in a difficult spot. Finding potential security breaches is like finding a tiny ne...

Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resources of one or more underlying hosts. It's not uncommon for Docker servers to run thousands of short-te...

There’s a funny thing about digital transformation: we are simultaneously over-hyping it and understating it. On the one hand, every tech company in the world is talking about it. It doesn’t matter how mundane the technology; every company is somehow relating their products to digital transformation.
On the other, many people are failing to grasp the import and impact of what digital transformation really means. In far too many cases, business and IT leaders are dismissing it as nothing more than a marketing ploy. The unfortunate result is that the over-hypedness of digital transformation i...

Cloud computing budgets worldwide are reaching into the hundreds of billions of dollars, and no organization can survive long without some sort of cloud migration strategy. Each month brings new announcements, use cases, and success stories.