ad copy

To boost promotions with a paid search campaigns, it’s important to have ad copy that supports the promotion and PR; purchase promotion and PR keywords; increase your branded paid search budget; and perform an ROI analysis on your strategy.

Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link to a unique landing page/content on your site. Here is a short action plan for your sitelink implementation.

Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in so marketers can reach the best users, right when they are most interested in acting.

Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords?

Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose sight that every impression is a person on a journey. Each click is loaded with hopes, dreams, and fears.

Want to stay on top of the latest search trends?

Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a “bottom of the funnel” sales collection agent.

In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but a search engine may not. As a result, especially with one-word queries, you fall into the ambiguity trap. Fortunately, there are solutions.

Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest addition to adCenter's arsenal of tools has offers.

If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s your salesperson. You must be able to sell yourself virtually. So where exactly does “bragging” overlap with selling?

With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today. Check out these PPC ad copy experiments that demonstrate best practice and will also yield great results.