During the 1950s and early 1960s, motion picture companies experimented with a number of gimmicks in order to compete with the new audience-stealing medium known as television. One of these gimmicks, championed by movie producer Mike Todd, Jr., was dubbed Smell-O-Vision because it attempted to use familiar scents to enhance an audience’s movie-going experience. The Smell-O-Vision process proved to be a glitch-filled flop with audiences, however, and only one Smell-O-Vision movie was ever shown in theaters.