New Stats Show Casual Explosion

Michael Dowling, CEO of new media research firm Interpret, offers some fascinating research into the gaming and buying habits of so-called casual gamers.

Using its syndicated Gameasure service, which has been designed to track a variety of metrics for videogames across multiple gaming platforms, such as user demographics, reach and frequency, and duration of play, Interpret found that, during 2007, casual games reached over 145 million people aged 12-65. Of that figure over 71 million play casual games for one or more hours per week.