How does this change at Facebook impact you?

Outside of Facebook, you may experience less functionality to engage with friends in third-party apps.

Facebook ads will still be available and unchanged.

Other non-US countries may move more quickly to protect privacy. GDPR is a new standard in the UK where certain rules apply to recipients in the UK. For more information, read Kirsten Oliphant’s great post about this and listen to the Podcast, see the link below.

Facebook is shifting to a focus on groups, community building and authentic connections. They’re pushing for tighter connections and an extra layer of relationship beyond sales.

The more you build relationships, the better you’ll perform in any social media channel

“At its best, Facebook has always been about personal connections. By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.” – Mark Zuckerberg

What are authentic connections on Facebook?

If friends join communities together, they will get notifications when their friends post in the group.

Asking questions on Facebook is currently driving engagement, but currently, adding links lowers the effectiveness of the post.

It is important to make sure the people in your groups understand that they are an essential part of the group.

Live streaming video drives engagement right now, especially when there is a lot of engagement such as comments, likes, and shares.

Non-salesy educational Facebook Ads or ads against already well-performing content will be served more often and better. Look at your well-performing content and run an ad against it.

Take Action

Share with us in our Facebook community what is working and what isn’t working in your Facebook marketing right now. Have you noticed a difference?

How to reach Kami:

If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat.

How to reach Madalyn:

If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar.

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