In August I wrote about “#EditorsFiguringOut … A Social Media Marketing Schedule.” Here is a continuation of that topic on more specific level, with a review of Angela Heman’s Twitter Marketing Unlocked. Since Twitter is my primary business social platform (followed...

Do freelance editors truly need to do social media marketing? YES – resoundingly so. Even if most of the business is local, those locals need to see the editor is comfortable online as well as off. Such is the digital world we now inhabit. Plus, a well-thought-out,...

In a creative writing class many years ago, a college professor looked at us – a bunch of 19 and 20-year-olds struggling to put words on paper – and said something to the effect of: “Writing is not difficult. Just look within and let the words spring forth.” Hahaha....