Quicken Loans doubles its NASCAR sponsorship

DETROIT, MI - Quicken Loans announced that it will be sponsoring Stewart Haas-Racing and Ryan Newman for 18 races in next year's NASCAR Sprint Cup Series, compared to the nine races it sponsored this year.

The current season is the mortgage lender's first year sponsoring Newman, who drives the No. 39 Chevy in the series.

The company would not disclose financial terms of the deal.

Quicken Loans will also be an associate sponsor on Newman's
car for the entirety of next season, and will remain an associate sponsor of Tony
Stewart and his No. 14 Mobil 1 Chevrolet in 2013.

"We were not sure
what to expect with the 2012 season being our first in the sport," company President and Chief Marketing Officer Jay Farner said in a release. "What we
quickly found was that NASCAR fans are tremendously passionate and loyal to the
brands that help drive their sport. It was their commitment to our company that
ultimately allowed us to significantly increase our involvement with the sport,
Stewart-Haas Racing and Ryan Newman."