#FollowFriday: Justin Goldsborough

We were introduced to Justin Goldsborough about a month ago by Matt LaCasse, our social media guy who also works for our sister company, KimberMedia. Justin wrote a fantastic post about why return on engagement isn’t enough of a return, and we’ve been interested in him ever since.

Justin is one of the brighter minds we’ve come across in the communications realm. His specialty lies at the crossroads of public relations and social media, but he does so much more than that. If you read his blog, you’ll quickly see he is a communications expert of the highest order. His insights into business management, branding strategies, and the Kansas City Royals are second to none.

We’ve always held the belief that even if we are competing agencies and/or professionals, there’s no reason we can’t learn from, and work with, each other. Justin is the perfect example of that, severing as co-founder and co-host of #pr20chat each Tuesday night at 7 p.m. CST on Twitter. It’s a gathering of communications minds, working to become better at what they do. If all of that isn’t enough to convince you to follow Justin, then do it because he’s just a great guy and a pleasure to follow and interact with.