Amazon ran similar promotions last year, rotating through the major diaper brands each month, but offering date-sensitive gift certificates. Then when they launched Amazon Grocery, they tweaked it, offering piddly instant rebates on big grocery orders. Then, diapers being such a traditional holiday purchase and all, they stopped for most of the 3rd and 4th quarters.

Now they're back, with just straightup kickbacks. It's good to know that after conditioning all us consumer rats to run through their maze, and then starving us for six months, they're letting us join their price sensitivity experiment again. And this time, all you have to do is hit the button to get a treat. Yeah, capitalism!

personally, I'm not that into stuffing chlorine soaked diapers next to toddler coochies and cocks, not to mention all the other chemicals they cram into corporate diapers. go green and check out Seventh Generation.

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