September 5, 2010

Digital interactive agency Webchutney has added a creative spin to ESPN-STAR Sports’ digital marketing for the upcoming Airtel Champions League Twenty20 (ACL T20) tournament with the launch of a new contest – ‘Commentweeter’. It’s a unique concept where cricket-crazy fans battle each other on Twitter to win an all-expense paid trip to South Africa, watch the matches live, dine with their cricket icons, interact with broadcasting commentators/ legends and tweet their experiences to their followers. Participants need to enter a 135-character tweet on the site about why they can be the Official Commentweeter. The aim is to gather as many votes on their tweet as they can to increase chances of winning. All participants can share their Commentweeter profile with friends on Facebook, Twitter or via email.