Sam's Club and GE wanted to communicate to small business owners the money that they could save by switching to energy-efficient light bulbs in the office. We created an interactive tool to educate the audience that included a savings calculator, a step-by-step bulb audit, and finally, a shopping list. The program was so successful that multiple versions were produced for various B2B audience segments.

When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.

When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.

When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.

Making the switch to energy-efficient lighting is an easy way to reduce energy use. Our task was to encourage people to take this step on Earth Day - the one day everybody and their brother is trying to express their commitment to environmental stewardship. In one year alone with minimal budget, we we're able to get 200,000+ people to watch a video to plant a flower bulb for Earth day. And, 800+ schools and 500+ retailers nationwide were involved in the initiative.

Making the switch to energy-efficient lighting is an easy way to reduce energy use. Our task was to encourage people to take this step on Earth Day - the one day everybody and their brother is trying to express their commitment to environmental stewardship. In one year alone with minimal budget, we we're able to get 200,000+ people to watch a video to plant a flower bulb for Earth day. And, 800+ schools and 500+ retailers nationwide were involved in the initiative.

Making the switch to energy-efficient lighting is an easy way to reduce energy use. Our task was to encourage people to take this step on Earth Day - the one day everybody and their brother is trying to express their commitment to environmental stewardship. In one year alone with minimal budget, we we're able to get 200,000+ people to watch a video to plant a flower bulb for Earth day. And, 800+ schools and 500+ retailers nationwide were involved in the initiative.

When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.

Big e-commerce solutions take big branding to stand out in a highly crowded competitive landscape. Big Tree offered a unique, cost-effective solution to businesses seeking to create a viable e-commerce gateway. The problem: Everyone and their brother was saying they had the most bang for the buck. The brand we developed for Big Tree set them apart from the pack; the messaging story legitimized their claims in a way that competitors just couldn't imitate.

Stautzenberger College needed a way to grab an edge in a cramped competitive landscape. Every associate’s degree program out there was shouting from the same rooftop, saying the exact same thing. We changed the game by tapping into the emotional mindset of the target audience. Rather than asking people to get on the fast track, we asked them to explore their passion. Even when the economy tanked, the college saw substantial increases in registration.