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Senin, 18 Maret 2013

Many new online business owners have misconceptions about custom
web design. It's not only about getting your website up and running.
It's about designing every aspect of your website - every "nook and
cranny" - to lead your visitors to the ultimate end, a sale. Whether you
plan to build a service-oriented website or offer many products, your
site's design must have all the ingredients for success from the very
start. Be sure the web designer you choose has an understanding of
promotion as well as custom web design. Here are some features your site
must have to survive among the Internet masses.
An Easily Recognized USP (Unique Selling Proposition)
When
a visitor arrives at any of your web pages (not only the homepage),
he/she should understand what your site is all about immediately. You
only have a split second to grab their attention. Make sure each web
page has a powerful keyword-rich headline that will keep the visitor
reading.
Graphics that Complement without Dominating the Web Pages
Every
website needs a few graphics here and there to make the web design
pleasing to the eye, but be sure your graphic design and logo design do
not dominate your pages. You want visitors to read your page, not look
at your graphics. So, keep graphics to a minimum, and use them only when
they help to create an even reading flow on the page. Many sites use a
pleasant "newsletter" style when there is much to read on a page,
sprinkling graphics or photos throughout the text in a wrap-around
sense. For logo design, keep it small and simple. There's nothing more
annoying than waiting on a page to load because its logo is too big!
Keyword Rich Content for SEO (Search Engine Optimization)
Be
sure your designer understands about SEO and keywords. Every page of
your site should be designed with search engine promotion in mind. This
means gearing your meta tags, link text for pages or in menus,
headlines, image "alt text" contents, etc. to attract search engine
traffic for the long haul.
Easy-to-Use Navigation
Be sure
the navigation on your web pages is easy to use. Many visitors will not
take the time to "search" for hidden links or to browse through a
confusing menu. If ordering custom web design from a professional, write
out on paper how you would like your link system to flow from page to
page. If you have content, place visible, colored links within the text
to give visitors a chance to click while reading. Have menu bars or
links in the usual places - sidebars and top/bottom of the web page.
Promote your Website
Some
design firms will offer promotion bonuses with a custom web design
package. This benefits you because it helps you to get a head start on
building traffic. You can take advantage of the design firm's skills and
knowledge about Web promotion and search engine optimization. Don't
forget to promote your website in every way possible. Print your site
address on business cards, newspaper ads, letterhead, etc. Also, promote
your site online using only targeted advertising.
Custom web
design techniques and promotion are so tightly knit together that it's
impossible to separate the two. Be sure to include both in your custom
web design plans so you can see positive results from the start!