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Monday, May 10, 2010

Sex And The City + Swarovski =Sparkling Collaboration

Continuing a long-standing relationship, Sex And The City and Swarovski, the crystal manufacturer, joined forces for New Line Cinema’s, Home Box Office’s and Village Roadshow’s Sex And The City 2, from Warner Bros. Pictures, opening in theaters beginning Thursday, May 27. The sequel reunites Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon in their starring roles as Carrie, Samantha, Charlotte and Miranda.

More than 800 Swarovski boutiques worldwide will transform their windows and allow customers to accessorize in the style of their favorite character from the film. Sex And The City 2 content can be found on Swarovski.com.

Swarovski is featured throughout Sex And The City 2, in Carrie’s closet, setting the scene with Crystalline glasses and light from Swarovski Crystal Palace chandeliers on the movie’s sets. Swarovski's swan logo graces a red carpet scene.

“It is an honor to be involved in one of the most anticipated movies of 2010. Swarovski is the perfect fit for the fabulous foursome and represents everything the movie evokes: fashion, glamour, femininity and a strong sense of personal style,” says Nadja Swarovski, Vice President, International Communication, Swarovski.

Patricia Field, costume designer for the film, says, “Swarovski is great for me on many levels. I love anything that reflects the light and makes everything sparkle. I use Swarovski a lot.”