Streaming video is the way of the future, according to It's Pretty Obvious Magazine, and HBO knows that. Their streaming service HBO GO was designed initially so that HBO users could watch their shows and movies on smartphones and tablets - ideally in their own homes - but what actually happened was that people just handed out those passwords to other people. This means that a fair amount of its users don't, uh, you know, actually pay for HBO.

HBO actually went ahead and made a series of ads for HBO GO, mostly highlighting the need for their teen users to stop watching TV with their parents. Reminds me of the time when I was a kid and it was my turn to pick movies on movie night and ended up watching Trainspotting and Velvet Goldmine with my folks. Try explaining your pubescent interest in heroin and rock and roll bisexuality over cold pizza to the guy that drove you to little league games.