#SMWOgilvy Went Trending on Twitter During These Panels at Social Media Week

5 Tips on Tweeting from an Event

Social@Ogilvy’s plan was to activate our offline panels on Twitter. By posting quick tips online and offline, as well as making use of other tactics (stay tuned for a blog post on 5 Tips on How to Activate Twitter at Events), #SMWOgilvy became a trending topic in the United States on Twitter approximately 20 minutes into our first panel on Wednesday, February 20. At the end of Social Media Week, the total metrics for hashtag #SMWOgilvy received 14.1 million impressions from 4,715 tweets (1,759 Twitter users participated).

To dive a bit deeper, the engagement for #SMWOgilvy consisted of the following: