I thought people in here were kidding about not knowing the product, but I guess not. Chapstick is a lip balm, popular in cold places, that keeps your lips from drying and cracking.

The ad is still atrocious though. Designers need to stop applying drop shadows to hand-drawn and collage layouts. If you want shadows, print and cut out your pieces, glue them together and then shoot the whole thing. That will give you realistic shadows.