Design Your Game for the Player and Money Will Follow

Lots of decisions go into making a game that makes players feel good about their choice.

Game designer, Shane Neville, believes you can have the best of both worlds – a game that makes money and happy game players – but it requires a healthy dose of respect for the end user.

According to Neville, the game should be designed and balanced for three different types of players: players who have high skill, players who are willing to spend time and players who are willing to spend money. Neville said that if designers want to “keep their souls,” the team must refuse to think of players as things to be monetized.

Shane Neville from Ninja Robot Dinosaur Entertainment and designer of Shellrazer shared his thoughts on ethical game design at GDC 2013 in San Francisco. Click here to read Game Industry’s coverage of his remarks.

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