No, these Oreos are filled with creme that contains rainbow specks of POPPING CANDY. We shit you not!

That's not all — these Firework Oreos are only the beginning of a magnificent new era for the cookie company: they're letting FANS decide the next flavor!

Yup. You can now enter your dream Oreo idea using the hashtags #MyOreoCreation #Contest and bless the world with a brand new Oreo flavor!

The winner will get $500,000 and "unprecedented fan access to top-secret Oreo creations" — which is so secret, we can't even think of what that could possibly mean! Oreo-copters? Oreo-cycles? Oreo-zilla? Who knows!

The company will choose three finalists — who will each win $25,000 — to see their idea hit retail shelves in May 2018, before the final winner is chosen by fan vote in July.

Can't think of what flavors would make a good Oreo creation? Take Ellie Kemper's lead in the video (below) for flavor-spiration!!

Sounds like we have another life changing decision to make next year — let's not fuck this up again, people!

Is this the start of SERIOUS in-band feuding between the boys of One Direction?!

Has NABISCO become their very own delicious version of the Yoko Ono to their Beatles?! Our heart DREADS the thought!

LOLz! Okay, okay, so we don't think it's nearly that serious!

But the snack manufacturer IS sponsoring the North American leg of the band's Take Me Home World Tour, and in honor of the occasion, they're forcing Harry Styles, Liam Payne, Louis Tomlinson, Zayn Malik and Niall Horan the ULTIMATE Sophie's Choice for lovers of Oreos!

Each of them must decide what's better: the cookie or crème portion!

Ch-ch-check out their preferences…and the subsequent feuding between them because of it (above), as well as what to expect from their North American tour dates and MORE from their Nabisco photoshoot…AFTER THE JUMP!!!