Index Fresh’s Director of Sales and Marketing John Dmytriw Talks California Avocado Season

RIVERSIDE, CA - Avocados aren’t going out of style anytime soon thanks to consumers’ continuous love and dedication. And with the season halfway through, there’s still time for retailers to give the people what they want with the help of Index Fresh California avocados. I caught up with Index Fresh’s Director of Sales and Marketing, John Dmytriw, to find out more about the current avocado season.

“The California season is in full swing and the month of May brings us closer to the halfway mark of the season,” John tells me. “On-tree fruit estimates indicate that there will continue to be good supplies of California avocados through September. Fruit quality and post-harvest ripening has been exceptional this season, which is not surprising, as quality is what California avocados are known for.”

John also notes that with consumer demand increasing year after year, this season is no exception, with demand remaining strong. And retailers and avocado-enthusiasts won’t have to wait long to get their hands on Index Fresh’s California avocados as the season progresses, as John assures me California inventory is moving swiftly through all distribution channels.

“Locality, freshness, flavor, and the fruit's ability to maintain its structural integrity once ripened are all strong attributes of the brand,” John continues. “This growing season has been especially exciting for Index Fresh as we were successful in introducing the California Gem variety to U.S. consumers, made possible thanks to the collaboration between Index’s field and sales staff and growers and key retail partners.”

While this season’s Gem volume was lower than initially anticipated, Index Fresh is looking forward to the opportunities the variety offers in seasons ahead. And, here to help drive retailers’ sales, Index Fresh also offers a wide variety of customizable packaging and marketing solutions to help avocados jump from shelf to cart.