The aim of this paper is to present the results of a research on unethical speech conducted in 2014. The main objective of this research was to measure the impact that user moderation has on the style and language of other users’ comments in the comments section of three popular Polish websites. Several discourse strategies were employed to try to convince the users who used unethical speech to abandon such a language; however, none of them worked. In the light of this unsuccessful attempt the researcher suggests adopting a new approach to internet hate – instead of treating it as an element of communication it should be regarded as vandalism and remedied accordingly. The author borrows the Broken Windows Theory from the field of criminology and suggests employing it in order to fight internet hate by immediately erasing such comments.