Thursday, April 23, 2009

NYTimes.com sells its soul. Apple buys it.

Did anyone catch the amazingly cool interactive ad that flew across The New York Times online today? With 2 fixed positions in prime position on the homepage, 1 billion apps zoomed from one leaderboard ad unit into another skyscraper to the right (forgive me if my ad unit lingo is off) to promote the iPhone 3G's 1 billion apps.

Notice how the apps even even across the Times logo itself. Now, how much did that cost?

While this is yet another unsettling sign of publishers' shifting standards (heck, my own company practically invented 'innovative' ad units) due to the economy, I must give kudos to Apple on an amazing ad. I, for one, refreshed the page multiple times just to see the ad again. Apple should be charging the Times.