Seller's Guide

When it comes to selling property in New York City the process could be somewhat stressful, but it doesn’t have to be. I have extensive experience in Manhattan property sales and I can guide you through every step of the way.

The First thing you need to do is determine the price of your property. We can visit your apartment and I can help you determine its current market value. You will need a team of professionals to work with you such as; attorneys, appraisers, mortgage brokers and accountants to guide you and potential buyers through the different transactions.

1. Determine the price – these are the means taken into account;

Location – This is the most important factor, in New York City is all about location. Prices on one block can be significantly more or less expensive than the very next block.

What else is out there? – Your competition will be compared to your property, their value will have a great influence on the your price.

Timing – Market conditions change quickly and cannot be manipulated. An effective marketing plan and pricing strategy must take these conditions into account.

Condition – The condition of your property affects its price directly, you should make any essential repairs before putting it in the market, it will be to your benefit and it will speed up the process.

2. Give your property exposure

It is ideal that as many potential buyers as possible get to see your property, the more people see it, the more offers you will get and better chances you will have of selling it at a higher price. As a broker I commit to sharing your listing with other real estate agents in Manhattan, that way you have better chances of selling faster and for the best possible price.

There are also a number of ways to market your property, there are many publications in New York City targeted to Manhattan property-buyers. The New York Times Real Estate section is one of the best options; there is also the New York Times Homes magazine and the Saturday New York Post Real Estate Section. Together we can assign an advertising budget that will help expose your property to potential buyers. The ultimate goal is to get the highest possible price in the least amount of time.

3. Marketing strategy

The moment you hire me to represent you for the sale of your apartment I am committed to do everything in my power to obtain the highest possible price, these are some of the activities I will be conducting

Open House advertisements on Sunday New York Times

If you don’t already have, I will help you obtain the best quality images of your property. The photos are extremely important, as people like to see what the property looks like before they even read about the features. These photos need to be colorful and catchy.

New York Times online real estate listings

Feature your property on the David Francis New York Website

Host open houses for potential buyers and brokers

Distribute the listing to other brokers in Manhattan

You will get an activity report every week with details on the people that are interested in your property. During the process we will be in touch very often.

Online presence is very important as the majority of people looking to buy apartments begin their search online. Newspaper advertisement is also a key player. A perfect combination of both is ideal.

Get The Best Possible Value For Your Home

Basic furniture re-arrangements, fresh paint and other minimal cosmetic changes can go a long way. When buyers look at properties they will be comparing, you want to be as competitive as you can. Here are a few tips on standing out from the rest and getting the best possible price

Organize – If you have any clutter this will be the perfect opportunity to get rid of it or to re-arrange your space. The less items you have, the more spacious and brighter the apartment will look. This will also allow potential buyers to look at the space comfortably.

Fix – In order to get the maximum value is important that everything is fully functional like water faucets, windows, doors etc. Making repairs will make your property more presentable; you don’t want to give buyers reasons to pay you any less.

Clean – When buyers see a clean home they will know that this property have been cared for and valued.

Add a natural touch – Something as simple as fresh flowers can completely change the ambiance and make the potential buyers feel welcomed. Before each showing place flowers, open the windows and allow plenty of natural light in. The place should look as bright as possible, the kitchen and bathrooms should look spotless.

The seller should not be present during the showing, this way buyers will feel more comfortable to talk about prices with the broker.

While we endeavor to verify the truth and accuracy of the information contained herein, we make no representation or warranty with respect to such information. Accordingly, all information published herein is subject to error, omission, change or withdrawal without notice. Please confirm all information with the contact prior to viewing the apartment.