When the Ice Age 3 movie came out in 2009, Ferrero Russia (by permission of 20th Century Fox) launched
a promotion site accompanying the film.

We can only guess what all the texts mean because our Russian translator is on holiday right now, but it was appealing enough for many people to visit the site. What we do know however is the way we composed animations from still artwork from the film and made them interactive to give a foretaste of what is to come, which might also have been a factor for the success of the promotion.