Keep up to date on the latest announcements, events, and happenings from the connectivity community.

In this installment of Data Onboarding 101 we will discuss the concept of “segmentation” as it relates to marketers who want to use of their offline data online. At LiveRamp, we define segmentation as: the entire process of reading the file, importing the data, constructing segments based on the values in the file, and ...

It is no secret that the ad tech world can be a very esoteric place. Learning to decipher the jargon in online advertising is a key first step to becoming a productive member of the ecosystem.
That’s why LiveRamp has created a definitive glossary of ad tech terms. You can download the full glossary below.
Below ...