All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD:

Manage the marketing, selling and leasing of property developments

SAQA US ID

UNIT STANDARD TITLE

258115

Manage the marketing, selling and leasing of property developments

ORIGINATOR

SGB Real Estate

PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY

-

FIELD

SUBFIELD

Field 11 - Services

Cleaning, Domestic, Hiring, Property and Rescue Services

ABET BAND

UNIT STANDARD TYPE

PRE-2009 NQF LEVEL

NQF LEVEL

CREDITS

Undefined

Regular

Level 5

Level TBA: Pre-2009 was L5

12

REGISTRATION STATUS

REGISTRATION START DATE

REGISTRATION END DATE

SAQA DECISION NUMBER

Reregistered

2018-07-01

2023-06-30

SAQA 06120/18

LAST DATE FOR ENROLMENT

LAST DATE FOR ACHIEVEMENT

2024-06-30

2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is for learners working within a Real Estate environment, seeking to acquire or enhance the competences to be a Principal in a Real Estate business or working within a Real Estate environment specialising in management or sales or rental. The acquisition of competence against this standard will add value to their understanding of the sector and functioning in the workplace. This standard will enable the learner to develop a practical understanding of how to market and sell property developments.

The qualifying learner is capable of:

Analysing properties in order to ensure competitive mandates from relevant parties.

It is assumed that the learner accessing this standard will be competent in Communications and Mathematical Literacy at NQF Level 4.

UNIT STANDARD RANGE

Legislation where applicable includes but is not limited to Land Survey Act 8 of 1997, Deeds Registries Act 47 of 1937, Expropriation Act 63 of 1975, section 25 (Property) of the Constitution of the Republic of South Africa 108 of 1996, Administration of Estates Act 66 of 1965, Property Valuers Profession Act 47 of 2000, Rental Housing Act, Sectional Titles Act 95 of 1986, National Monuments Act, National Heritage Resources Act 25 of 1999, Physical Planning Act of 1991, Town Planning Ordinances of the nine provinces, Rating Ordinances of the nine provinces and the Subdivision of Land Act 70 of 1970.

Statutory requirements include but are not limited to the Estate Agents Affairs Board and the South African Council for Valuers.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Analyse properties in order to ensure competitive mandates from relevant parties.

OUTCOME RANGE

Relevant parties include but are not limited to buyers, sellers, lessees and lessors.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Market values are investigated taking into account all factors that will facilitate effective marketing strategies.

Sales and marketing logistics are set up in order to monitor implementation.

ASSESSMENT CRITERION 2

Individual performance is monitored to ensure achievement of plans.

ASSESSMENT CRITERION 3

Specialist areas in sales and marketing are identified and monitored to maximise sales opportunities in property development.

ASSESSMENT CRITERION 4

Individuals are assisted whenever necessary to remain within the parameters of the plans and activities.

ASSESSMENT CRITERION 5

Motivational and training interventions are developed to ensure growth.

ASSESSMENT CRITERION 6

Legal and statutory activities are managed to ensure compliance at all times.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Moderation of assessment will be conducted by the relevant ETQA at its discretion.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

The techniques and principles of strategic planning, objective setting and marketing.

The rules and regulations applicable to selling and leasing property.

How to analyse statistical information related to marketing, selling and leasing properties.

Management skills and techniques.

Property development.

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems using critical and creative thinking processes to analyse the Real Estate environment and determine how best to manage the marketing and selling of property developments within own specific Real Estate context.

UNIT STANDARD CCFO WORKING

Work effectively with others as a member of a team, group, organisation or community to ensure that marketing and selling of property developments are effectively managed and that service levels are achieved by agents.

UNIT STANDARD CCFO ORGANISING

Organise and manage oneself and one's activities responsibly and effectively in order to set sufficient time aside to plan, implement, monitor and evaluate the marketing and selling of property development within Real Estate business.

UNIT STANDARD CCFO COLLECTING

Collect, analyse, organise and critically evaluate information in order to analyse and interpret marketing logistics, individual agent performance and communications strategies within marketing and selling functions.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to effectively manage marketing and selling functions.

UNIT STANDARD CCFO SCIENCE

Use science and technology effectively and critically, showing responsibility to the environment and health of others to keep abreast of the latest trends and developments in Real Estate property development in order to ensure the most effective strategies for implementing and managing marketing and selling functions.

UNIT STANDARD CCFO DEMONSTRATING

Demonstrate an understanding of the world as a set of interrelated systems by recognising that the marketing and selling functions within property development do not exist in isolation and that a variety of factors including trends and developments in the Real Estate environment, new regulations, changes in the industry, competition, agent performance and customer determinations will impact on this.

UNIT STANDARD CCFO CONTRIBUTING

Participate as responsible citizens in the life of local, national and global communities by ensuring that the property development marketing and selling functions optimally in order to ensure satisfactory service levels.

UNIT STANDARD ASSESSOR CRITERIA

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

NONE

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.