Instagram Announces IGTV and We Can’t Wait!

Instagram Announces IGTV and We Can’t Wait!

On Wednesday, June 20, 2018, Instagram announced a new in-app experience large enough to compete with YouTube and Snapchat and we couldn’t be more excited about it! While we are a fan of all social media, Instagram is by far, our favorite! IGTV is yet another brilliant way to give creators like me, a place where we can express ourselves through different types of media and helps us to reach a larger audience without having to bounce back and forth through many different platforms. Instagram never ceases to amaze me. Bravo!

Here’s a little bit more about IGTV, from Kevin Systrom, Co-Founder & CEO:

IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.

IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.

We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.

Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.

What do you think about IGTV? Will you use it? Comment below and let us know your thoughts!

Article Comments

Heather Barber McMechan06/26/2018 7:40 am

I like that Instagram had added to their features rather than taking away from them. I was worried they would switch IG Stories for IGTV

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What Corinne Did06/25/2018 12:14 pm

IG TV is such an interesting new feature! It is opening so many possibilities! can’t wait to see what content creators will do with it!

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Princess Quinn06/25/2018 8:00 am

Wow, IG is now leveling up their game. For me, it becomes more of Facebook. Social media sites are really powerful. And, this seems to be a great new way to connect to people.

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Casey06/25/2018 5:38 am

This is huge stuff from IG. I can see this is going to be a real competitor to YouTube. As ever so easy to do live streaming or videos on your phone, I can see there will be so many people moving away from YouTube to here.

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Tina Hogan Grant06/25/2018 12:56 am

There is so much out there, it’s too much to keep up with and monitor. How much social media does one need? I focus on just a couple and make the most of those.

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Julie06/24/2018 10:53 pm

Slow down technology! I just got the hang of Facebook ? but really, this is awesome and is going to do wonders for marketing!

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Amy Dong06/24/2018 8:48 pm

Oh, wow, that will be a huge new development for sure. I’ve done vids before, but this new option will definitely up the ante!

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Ally06/24/2018 5:49 pm

Instagram TV?! I’m honestly surprised I haven’t heard of this, as a millennial I am really out of touch with social media and technology. It definitely sounds interesting.

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Sayanti06/24/2018 2:18 pm

I am even so excited about IGTV and it is indeed a good option for content creators of Instagram, because now they don’t have to look for other platforms for posting lengthy videos

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Kristi Ann06/24/2018 12:16 pm

This sounds really cool!! I’m definitely going to check it out!

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Christine06/24/2018 10:47 am

Instagram is my favorite social media platform and its getting better and better. I just started my travel account so I am very excited to create videos. Thanks for the post!

Lynndee06/24/2018 9:32 am

Julie Hoag06/24/2018 9:24 am

This is so interesting! I had not heard about this new Instagram app. I will have to check it out. It’s a goal of mine to start doing more video. Thanks for all the info on it!

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Hollie06/24/2018 7:35 am

This is so cool. I didn’t know much about Instagram video so I appreciate you sharing. I’m trying to share more than just photos.

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Gen06/24/2018 7:02 am

Uploaded my first video when I saw the update few days ago because i got curious and it seems fun.

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Ada06/24/2018 4:27 am

I’m definitely excited for IGTV. I can’t wait to see what everyone does with it! I also can’t wait to create content for it.

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Sondra Barker06/23/2018 11:58 pm

InstaTV will for sure change the dynamics of social media

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Yolanda Williams06/23/2018 9:17 pm

While great in theory I doubt I’d actually watch an hour long video. I don’t watch YouTube videos that are longer than 5 minutes. So this will be interesting to see. But I like the IGTV thing at large

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Danielle Schaffer06/23/2018 4:31 pm

I am so interested to hear about this! Sounds exciting and also a little weird!

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Mr. MFC @ Morning Fresh Cent06/23/2018 2:17 pm

I can’t wait for IGTV to arrive. Another option and if anything, it should drive prices down for consumer.

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Erin Sluka06/23/2018 12:40 pm

Oh wow! I haven’t heard of this yet. This is great

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Angela Ricardo Bethea06/23/2018 12:39 pm

Wow, this IGTV sounds interesting. Might check this out later, it’s great you get to post videos without limited time.

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Natalie06/23/2018 12:14 pm

Ok so I just realized reading your post that it is a separate app as well! Need to download it ASAP!

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Sarah Bailey06/23/2018 11:59 am

I am really interested to see what happens with IGTV, I’ve not actually recorded with it yet but I have watched some videos which are awesome!

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Nina06/23/2018 9:03 am

I never heard about this before. it is good to hear that they are advancing the video capabilities and capacities

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Anosa06/23/2018 6:45 am

I’m already loving it – I’ve been watching some content from those I follow this morning and I think it is a great concept.

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Maysz06/23/2018 5:58 am

This Very Interesting! I don’t see yet my Instagram! Let me this thanks for sharing!

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Maysz06/23/2018 5:55 am

Very interesting post! And I don’t see yet the IGTv but this is awsome!

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Marie Kait06/22/2018 9:11 pm

I didn’t even know about this! Amazing. I’ve been thinking about starting to do more videos. I would be much more confident on a platform I’m already familiar with.

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Ashley06/22/2018 7:18 pm

I’m excited for the new feature. I’ve been wanting longer video capabilities.

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Jessica Joachim06/22/2018 7:10 pm

I just downloaded the App today and will be setting it up and playing with it soon! I am excited to see how it ends up competing with YouTube and how it can work along side it to compliment it as well.

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Crystal06/22/2018 4:44 pm

I think this is great! I mean, I’m torn between – OH CRAP something else to do- and WOW! how fun! Haha! I do love that they have vertical video though. It will be interesting watching this one roll out.

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Cristina pop06/22/2018 3:59 pm

Sounds so much fun! I will have to check it out!

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GiGi Eats06/22/2018 3:55 pm

Not going to lie, I totally could wait, and I am kinda bummed about this! I don’t like it so far – it just makes IG look way too busy and it’s distracting!

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Kelly Moyer06/22/2018 3:01 pm

This looks awesome. I will have to check this out.

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Mallorie Owens06/22/2018 2:39 pm

Not super into it, but I know a lot of people are excited. Trying to stay off my phone lately and not have more things sucking me in!

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Stacie06/22/2018 2:09 pm

Instagram TV is going to be a game changer! I can’t wait for this update to drop so I can give it a try.

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Jenni LeBaron06/22/2018 1:59 pm

Interesting. I wonder if this will eventually replace the insta-stories down the road. I’ve yet to jump on the video stories bandwagon yet, but I like to have the option.

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Launched in March of 2017, The Super Mom Life
focuses on subjects that parents can relate to
including parenting, food, fashion, travel and living with anxiety. Mom is a degree-holding graphic designer,
photographer + marketing professional, focusing
on social media and how it can save brands
money while expanding their reach. She also enjoys working with blogger hopefuls who want to turn their passion into a career.