Marvel Studios used an extended action sequence to build interest in Captain America: The Winter Soldier, but they’re trying a different angle with The Amazing Spider-Man 2. This Spidey 2 featurette is almost devoid of action and focuses instead on the romance between Peter Parker and Gwen Stacy (which, admittedly, was the best part of the first film).

Interesting marketing strategy. Might bring out the ladies, but not sure it’s going to light a fire with the comic book fan boys.