We were tasked with creating a campaign that would inspire Accenture's clients to embrace digital technology. SEIZE THE NOW conveys a sense of urgency - it's about the power of NOW, seizing the moment, grasping opportunity, being fearless, bold and forward. It urges clients to adapt and evolve rather than stagnate and risk getting left behind.

The NOW is a visually fluid device, adapting and shifting to embody various themes. For example, putting Africa first is represented by a NOW that features African patterns, wearable tech is brought to life with a pulsating NOW, a NOW composed of plotted destination points depicts advanced drone-driven logistics. The campaign generated a great deal of internal and external excitement while reinforcing Accenture's position as the preferred digital transformation partner of big business.