Oreo's Big Super Bowl Real-Time Ad Moment

2/4/2013 3:41PM

Oreo's real-time content marketing on Twitter during the Super Bowl 2013 was one example of how companies are capitalizing on social media with real-time ads during big events for some extra exposure. WSJ's Shira Ovide Reports. (Photo: Getty Images)

This transcript has been automatically generated and may not be 100% accurate.

I ... I ... France took a good day and age of the Super Bowl last night and Shira over day with a Wall Street ... last night during the Super Bowl more than twenty four million Twitter messages were treated ... on the social media service last night ... and big brands took advantage of all that attention ... we had last night ... big companies including subways ... and Oreo anti ... each of them using Twitter to circulate their messages or in some cases ... get more attention for ... those thirty second spots they ran during the telecast ... last night's big winner was probably Oriental breaching during the power outage right after half time ... the media we pull together this clever little iPad ... and that Twitter message was certainly more than ten thousand times in one hour ... essentially giving Oreo ... whole lot of free publicity ... really in the last couple of years we've seen in more companies more marketers ... take advantage of this real time working on Twitter ... socially it's free publicity are many cases largely free publicity ... and ... within minutes ... of the Super Bowl ... power outage again we're seeing marketers get on terms like power and we've seen ... the same thing happened in prior sporting events ... and during big events like the Grammys where people are ... tuned in TV and Twitter is ...