Reach more customers with follower imports

In a previous article, we shared how the event follower feature works to bring early visitors back once images are ready for ordering. Now we'll explain how to use this feature to reach more customers by importing followers from a spreadsheet.

Sometimes participants of an event forget to order photos or didn't know they were available in the first place. By importing participants as followers of an event, you can remind/inform participants of the photos that are available for ordering.

Where to find it

You'll find this feature next to the "follower" count under each event on the store admin.

Getting a list

In order to make use of this feature, you will need a list of people that participated in an event. This list needs to include email addresses. By working closely with the organisers, they might be able to give you a list of participants, students, etc.

Import

If the list was provided as a spreadsheet, you're set for the next step. If not, you'll need to find a way to convert into a spreadsheet format.

Next, you can go ahead and import the spreadsheet. You can do this as early as you want. No notification will be sent at out this stage.

The import facility will ask you to specify the spreadsheet column that contains the email addresses and then bulk register the contents as followers of the event.

Sending the notification

Once you are ready to accept orders and the event is open for ordering, you can go ahead and send out the notification to all followers.

Conclusion

Armed with a list of participants you can grow your base of potential customers and increase sales significantly.