This platform, built on the strengths of both DataFlux and SAS, will provide a single environment that encompasses the data management lifecycle - from creation, capture and investigation through consolidation, integration and optimization.

After studying the market and talking to our customers, its clear that the data quality, data integration and MDM environments are becoming more closely aligned, said Keith Collins, chief technology officer and senior vice president of development at SAS. Together, SAS and DataFlux have significant strengths in each of these arenas, and the goal with Project Unity is to build upon the best of these components and provide a framework that incorporates all core data management capabilities for enterprises.

The combined platform is designed for organizations that need a comprehensive way to deliver accurate, integrated and timely data to business users across the enterprise. Project Unity will include core data quality, data integration and MDM capabilities along with data federation, business process integration and other features. Additional areas of emphasis include unstructured data support, business process integration and integration with leading enterprise applications.