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CAA begins cannabis education campaign

The Canadian Automobile Association of South Central Ontario has begun a cannabis education campaign called "Don't Drive High." The initiative is intended to raise awareness of the effect of cannabis on motor skills, reaction time, perception and judgment. Developed by The Turn Lab, the campaign consists of a series of online videos demonstrating the impact of cannabis on driving ability. It is aimed primarily at young drivers. The campaign began with an event in Toronto at which consumers could test their reaction times by playing ping pong while wearing goggles intended to simulate the effects of the drug.

"Our research shows that many Ontario drivers believe that there is a strong need for public education around cannabis legislation," said Teresa Di Felice, assistant vice-president of government relations at the association. "Our campaign aims to educate young drivers with fun yet thought-provoking videos. Just because you think you may be able to drive while high doesn't mean you should. It's important to remember that if you are going to consume alcohol or cannabis, find an alternative to driving so you can arrive where you're going safely."