Better Peer-peer Fundraising in 3 Steps

Nonprofits
if this present time have realized that there is great strength in the ability
of their donors to support peer-peer fundraising. Family, friends and a larger
number of people influence every one of us. The people we are familiar with and
like are those we trust. When we are asked to support something that interests
them, we tend to do it. Through peer-peer fundraising, your supporters are
given donation pages they can customize and share with their friends and
contacts using email, social media and other ways. New persons are persuaded to
join by your partners as they narrate the reason for their devotion to and
strong involvement in your cause.

If
you just started peer-peer fundraising, here are the most effective drills to
incorporate to level up your campaign results;

1. Choose an innovative theme.

If the theme of your fundraising campaign
is innovative and relatable, your friends and family would be more pumped up
about it. Come up with ideas by thinking from your donors’ point of view. What
matters the most to them? Let your ideas revolve around your community, what
you’re fighting for and the what you’re looking to achieve in future.

To get in our creative zone, think about
these;

What is the part of the community you
serve that calls out to donors? Come up with a theme that is centered on any of
those parts. What propels donors to aid your community weather its storms? Let
one of the challenges be the focus of your campaign. What answers do you think
up with your donors for your community? Find an effective way to depict those
answers as your theme. Is there a special program you’re to commence that would
interest your donors? How about a theme that advocates for this project?

2. Pick a well-defined goal and time frame.

Goals and time frames that are
well-defined will give you what to look forward to. They will also infuse a fierce consciousness
in your partners in fundraising and that
would keep them motivated. Let your golden be exact; either the number of
benefactors you expect to contribute or how much you expect to raise in
total. Next, put your goal in perspective. For instance,
if you intend to campaign for the provision of interesting reading
materials for 200 children for a year and the coat of magazines and books for
each child is $35,it means about $7000 is needed in total.

By explaining each part of your goal like
that, you would effectively express and
highlight the ways each benefactor can contribute. They’ll be even more
persuaded to give when they see the substantial difference that can make.

It is important to have a definite time
frame because they is a greater tendency for people to act when there’s
pressure. It’s easier to draft a
call-to-action with a well defined time frame. If you tie your campaign to a
particular date, for instance, #GivingTuesday let it be a date that is
anticipated. If your campaign has no specific theme (it could be about the
birthdays of your supporters), let there be a pressing topic, (fund
matching, consequences of inaction
etc) that would continuosly motivate
donors and partners.

3. Design a fundraising toolkit.

Equip your fundraisers with the necessary
tools to make your campaign a success. Your supporters will be confident and
participate freely if you give them a peer fundraising toolkit. You might want
to add these;

Instructions for the campaign page: take
them through the steps on creating their own email templates and donation
page. It’s made easy by the Network for
Good video tutorial.

Messages to spread: construct persuasive
messages that would explain the use of the money, the significance of the anticipated donation
and ways the organization has rendered help to those with like needs in the
past. Empower your donors to advocate
for you with boldness.

Visuals : Develop different visuals and
illustrations that can be shared on social media by peer fundraisers.

Templates: Craft templates for appealing
emails and an appreciation template that follows.

faqs: Draft timelines that peer
fundraisers would work with. Let it
contain instructions on who to call for help if need be.

Nonprofits are reaping the benefits of this
outstanding kind of fundraising.
Peer-peer fundraising can be of benefit to us too. You’ll have a head start with these effective
tools.