16 ways to alienate a B2B buyer

Written by Doug Kessler | Posted on Tuesday, November 10th, 2009 at 3:21 pm.

Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. In other words, most B2B marketing would deliver better results if it didn’t exist at all. When I buy things for Velocity, I’m a B2B buyer. Here’s the best ways to alienate me: