“It’s a luxury condominium project in a really great location in Beverly Hills. Our company strategy is to build in unique locations and those that will stand the test of time,” Bob Etebar, ETCO Homes’ principal and chief operating officer, tells MHN. “It will appeal to more than just one type of buyer; an international buyer looking for a second or third home; an expectedly large number of East Coast buyers; and those looking for the security people aim to have when they are paying a substantial amount of money for a condominium.”

Located at 460 North Palm Drive, the property will feature two buildings that house single-level condominiums and penthouses ranging in size from 1,985 to 3,643 square feet.

The development will have seven floor plan options to choose from offering two- to four-bedrooms, with pricing expected to be between $1 million to $5 million.

“The demand is pretty solid because there aren’t many for-sale condominium projects in Beverly Hills,” Etebar says. “Currently, we are the only new project for-sale in the area, and I believe there are others coming on line soon, but we haven’t had much competition and we are excited to launch the project to the general public.”

Community amenities include a state-of-the-art surveillance system, a fully equipped fitness center and a lounge/meeting room. Each penthouse unit will have a private rooftop terrace with direct elevator access, spa and built-in barbeque, and city and mountain views. Additional amenities include lush landscaping and convenient subterranean parking.

The development is in the prominent 90210 zip code, and is close to great restaurants and shopping destinations, as well as unparalleled public and private schools.