190 Irresistible Advertising Words (+ Where to Use Them)

Consider this: the vast majority of people are bad – uh, what did I say, terrible – at writing copy.

And because they don’t know how to put together solid advertising words that naturally connect with people and get them to act, they’re missing out on opportunities (like sales).

But who could blame them?

Writing great copy for your business isn’t something you learn at school…

and that’s why so many companies just sound all the same when it comes to pitching what they do.

If you feel like writing persuasive sales copy that gets you more sales from your pages, then read on.

This post is for:

– People who need words of persuasion to feed their brain when writing copy – Biz owners willing to know how to craft effective advertising copy that actually sells – You, because you want to connect better with people, get them to act and stop writing like a lame robot

Here are the 8 best places for you to use these words of persuasion:

Am I gonna give you these marketing power words list and leave you clueless about how you should exactly use them for your copy?

No, sir.

So here are the two things you’re going to learn today:

1. A simple, three-step process that’ll help you get the most out of these words 2. Proven, catchy advertising words that sell, sorted by emotional triggers

I’ve also included lots of real-world examples and resources so you exactly know where to shoot your arrows at.

Step 1: Determine the action you want your readers to takeStep 2: Identify the specific emotional state that will drive that actionStep 3: Choose some of the advertising words from our giant list below

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Step 1: Determine the action you want your readers to take

Don’t skip on this:

What do you want your prospects to do with the piece of content you’re writing?

Here are various examples:

– Subscribe to your email list – Contact you for more details – Order your crispy nachos box right now

[Tweet “Great copywriting is about crafting content that causes readers to take a specific action.”]

“Uh, Clemence, but what happens if I don’t want them to take any specific action right now”.

In this case, you’ll at least want them to feel something, right?

Like, “Oh this company looks awesome. THESE are the guys I want to work with!”.

Or: “Uhhh, I feel so overwhelmed, I don’t know where to get started to earn money online…”

That’s where you move on to step 2.

Step 2: Identify the exact emotional state that will drive that action (e.g. curious, fearful, inspired…)

This step is about defining the emotions tied to the action we want people to take.

The way we’re going to be classifying emotions today is rooted in our psychology buddy named W. Gerrod Parrott (WGP) who came up with the emotion groups’ tree structure.

What W. Gerrod Parrott’s basically tells us is that they are 6 primary emotions that are tied to several secondary emotions. Long story short, these emotions are:

LoveJoySurpriseAngerSadnessFear

Today, we’re gonna be focusing on:

Love…AKA words that make people feel happy, alive (e.g. health/food related products)Joy… in two ways: Trigger words that inspire and empower (great for calls-to-action) Trigger words that make people feel safe + trust you (e.g. introducing products / services in a benefit-oriented way)Sadness...words that get them confused or overwhelmed (good to get them realize they’re missing out)Surprise (curiosity)…AKA words that irresistibly get them to wanna learn more + take action

Tweet this awesome technique !–

Before jumping head first into our bad-ass list, lemme’ splain quickly these emotions on the basis of W.G. Parrott’s work:

Primary emotion: SadnessSecondary emotion: Suffering, disappointment, shameExample: Aren’t you tired of using outdated SEO tactics that’ll never get you in the front page of Google?

So now, here’s your action step:

1) Think: “How do I want my audience to feel?” 2) List the primary + secondary emotion(s) that pop in your mind. It could be various emotions at the same time.

Step 3: Powder your content with the most relevant advertising words from our giant, bad-ass list below. Use the examples provided to get your juices flowing.

Our ridiculous 190-items-long list of persuasive words is broken down as below:

Joyful–> if you want trigger words that make people feel happy, alive (e.g. for health/food related products)Inspired, empowered –> great for calls-to-action and geting people to actSafe, trusting you –> good to introduce products / services in a benefit-oriented wayAngry, overwhelmed–> words that get them confused (to get them realize they’re missing out + set you apart from the competition)Curious –> AKA words that irresistibly get them to wanna learn more + take action

Just click on the section that is tied to the emotional state you want to evoke.

Starting today (“Starting today you can dance better than 98% of people”)

This (“This new invention stops any attacker in his tracks”)

The way you write has a huge effect on what you get (or don’t). I can teach you proven strategies, word-for-word scripts, and hacks that’ll help you sell your products like hotcakes . No B.S., ever.Subscribe to PPTPOP here

Because we often need inspiration when writing sales copy, here are several real-world examples + which emotions they relate to so you can get your juices flowing.

Curiosity –> Discover the secrets…Confidence –> from the master, in easy stages

Curiosity –> You should be using…Joy –> Awesome

Feel safe –> ProvenCuriosity –> What do __ know that you don’t. Discover.

Inspire –> what if you could …. the life you’ve always wanted

Curiosity –> do you know… Get the inside scoop

Curiosity –> story hook + click here to learn more

Headline starter (that empowers them to take action) –> GetConfidence –> proven, step-by-step, even if

D.E. Whiteman, Cashvertising. A classic book that breaks down proven, actionable principles of advertising psychology so you too can persuade and sell more. What I love about it: D.E. Whiteman goes through the proven triggers that cause people’s brains to buy. Easy and fun to read, highly actionable. What you’ll learn: How to write kickass sales copy + 100 psychology secrets and how to use them for your business.

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