53% of consumers do not expect to receive an abandoned shopping cart reminder email after they have stepped away from a shopping session. - Bronto/Magento "Why We Don't Buy: Consumer Attitudes on Shopping Cart Abandonment" (2013)

Higher bounce rates for e-receipts (4.5%) versus bulk emails (0.6%) may be due to the differences in quality of addresses provided at point of sale. - Experian "Q1 2013 Quarterly Benchmark Study" (2013)

30% more of the top 1,000 e-retailers used cart abandonment emails in 2012 than in 2011. - DMA "National Client Email Report" (2013)

On average, 45% of user actions within a web application trigger a transactional email. - SendGrid "The Hidden World of Transactional Email [Infographic]" (2012)

Web applications are sending an average of 631,000 transactional emails per month. - SendGrid "The Hidden World of Transactional Email [Infographic]" (2012)

93% of web applications expect their transactional email volume to increase in the next year. - SendGrid "The Hidden World of Transactional Email [Infographic]" (2012)

Those that sent an email 20 minutes after a customer has abandoned a shopping cart or booking form experienced a 5.2% conversion from send. Anything after 20 minutes decreases in the conversion rate. - SaleCycle "The Perfect Basket Abandonment Email" (2012)

Speed is an essential part of a sales recovery email campaign, with a 50% drop in performance after 24 hours. - SaleCycle "The Perfect Basket Abandonment Email" (2012)

After testing basket abandonment emails, it was proven that a combination of company name and product details in the subject line is a safe bet to ensuring an open rate of over 50%. - SaleCycle "The Perfect Basket Abandonment Email" (2012)

With basket abandonment emails, the call to action of "complete your order (cart)" had the best click through rates of 35% compared to other links in the email content. - SaleCycle "The Perfect Basket Abandonment Email" (2012)

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Shipping confirmation emails had a 20.8% click through rate, compared 3.1% for bulk mailing emails sent by the same companies. - Experian Marketing Services, "The Transactional Email Report." (2010)

Average revenue per email was $.80 for shipping confirmations vs. $0.26 for bulk mailings sent by the same companies. - Experian Marketing Services, "The Transactional Email Report." (2010)

Transactional emails brought in revenues between about 3 and 6 times higher than bulk mailings from the same clients. - Experian Marketing Services, "The Transactional Email Report." (2010)

Only one percent of 500 surveyed retailers are sending a welcome series to engage new email subscribers. - Listrak "Creating an eCommerce Welcome Series to Increase Subscriber Engagement and Email ROI" (2010)

84% of recipients open an abandoned cart emails within 24 hours, and 99% of recipients open within a week. - Experian CheetahMail (2010)

52% of transactions as a result of abandoned shopping cart emails occur within one day, and 74% within three days. - Experian CheetahMail (2010)

Anniversary emails see an average transaction rate of 0.63% (compared to 0.11% for mass anniversary promotions), while birthday emails see an average transaction rate of 0.49% per email (compared to 0.10% for mass birthday promotions). -Experian Marketing Services "The Birthday and Anniversary Report" (2010)

Anniversary emails see an average ROI of $0.66, while birthday emails see an average ROI of $0.51 per email. -Experian Marketing Services "The Birthday and Anniversary Report" (2010)

A major travel site generates 45% of its email profits from triggered messages that make up only 3% percent to 5% of its total message volume. -Email Insider "Triggered Emails: Low Volume, High Returns" (2010)

An online specialty-products retailer found that 40% of its email revenue comes from transactional/triggered messages, which make up only 4% of volume. -Email Insider "Triggered Emails: Low Volume, High Returns" (2010)

Six percent of the transactional emails received landed in recipients' junk folders. - Silverpop "How Top Retailers Use Transactional Emails" (2009)

Most companies (74%) send transactional emails within 10 minutes of order placement, with 38% being sent within 1 minute of order completion. - Silverpop "How Top Retailers Use Transactional Emails" (2009)

44% of transactional emails did not include any form of personalization. - Silverpop "How Top Retailers Use Transactional Emails" (2009)

57% of consumers have positive view of marketing content in transactional email, so long as transaction content is readily seen and commercial information is relevant. - MarketingSherpa "Ecommerce Benchmark Guide" (2007)

75% of customers open and read transactional emails frequently or very often versus 45% for other permission commercial email. - MarketingSherpa "Ecommerce Benchmark Guide" (2007)