"AdvanceNet fills the role of trusted adviser and introduces easily implementable enhancements to help organisations embrace the opportunities that technology has to offer," says Phil Hemsley, MD of AdvanceNet, a gold partner at the Finance Indaba Africa 2016 on 13 and 14 October 2016 at the Sandton Convention Centre in Johannesburg.

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In the coming weeks and months, we will be chatting to all the Indaba partners, asking them why they are joining the event and what their most important message for finance professionals is.

Do you want to hear more about AdvanceNet's easily implementable tech enhancements? Do you want to be informed about the latest and greatest in finance? Then don't miss the Finance Indaba Africa 2016.

Why will you be present at the Finance Indaba?"The Finance Indaba is one of the largest gatherings of financial professionals across Southern Africa. It is an opportunity for the AdvanceNet Group to boost our brand awareness and build an even stronger network with finance professionals."

Whatwill you be talking about?"Today’s CFOs are being held to a higher standard than ever before, whether in terms of the technology and other equipment their organisation buy, the people who are hired, or the processes that are in place to seize competitive advantage. The finance function has become more of a strategic function focusing on capabilities that create competitive advantages, fuel sustainable, profitable growth and enhance enterprise value. The AdvanceNet Group will be showcasing easily implementable technology enhancements that will help with automating the accounting process filing the gap left by ERP and CPM systems and thereby strengthening controls, lowering compliance risks, and introducing greater efficiencies and visibility into every step of the accounting process. Added to this, we will be addressing the digital age and improving operational excellence."

What are the challenges you can help finance professionals/firms with in 2016?"In the past five years, technological changes has forced companies to completely rethink the way they do business. The pace and scale of these changes have been drastic, with a new generation of customers and employees demanding ever more sophisticated experiences from the organisations they work for and buy from. These technology changes have significant implications for operations and business models. AdvanceNet fills the role of trusted adviser and introduces easily implementable enhancements to help organisations embrace the opportunities that technology has to offer."

What does "value beyond technology" mean to AdvanceNet? "We believe in multi-year relationships. ‘value beyond technology’ is the concept of providing our clients with value that spans the inevitable changes in technology, thereby enabling us to fulfil the role of trusted advisor to our customers, independent of the technology itself. The value we provide, therefore, is entirely dependent on our client’s perception of our company, our people, our culture and our solutions."

What are some of the challenges you've faced operating across Africa?"Adapting to new technological advances, the cost of communication and lack of skills are just some of the challenges we have faced.

"The pace of business and technological change will only accelerate in the coming years and the African market sits at the intersection of this innovation. Africa has been our most dynamic and diverse market to date, becoming the logical focus for us and one of our premier vehicles for accelerated growth.

​"The AdvanceNet Group has commanded a strong presence in the African markets since 1993, having helped leading organisations across the region in their business transformation journey. We have gained deep knowledge about the African market dynamics during this time, which combined with our global business experience, execution excellence and leadership in diverse technologies makes us the partner of choice to help them do business better."