‘Ride Along’ Projected to Be MLK Weekend Box Office Winner

*(Via Hollywood Reporter) – Cementing Kevin Hart‘s star status, Universal’s comedy “Ride Along“ – co-starring Ice Cube – is doing big business at the Martin Luther King Jr. holiday box office, where it could hit $39 million in its debut after a $13 million Friday.

“Ride Along,” the latest film to target African-American consumers, stars Hart opposite Ice Cube and was directed by Tim Story (Think Like a Man). Last year, Hart took the box office by storm with stand-up comedy concert pic Kevin Hart: Let Me Explain,which took in north of $32 million.

“Ride Along,” costing a modest $25 million to make, marks Hart’s first turn as a comedy lead and is on course to score one of the top openings for the MLK holiday.

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