FeelReal is THE new gadget for a cinema-feeling at home. Basicially its a helmet (looking totally unsocial at home), with which you can play games, but more real than ever before.

The startup company has created a virtual reality mask and helmet that lets you smell virtual environments. The company claims its devices stimulate both the olfactory (smell) and tactile (touch) senses, thereby immersing you in virtual water mist or wind or a battlefield.

The device includes an odor generator that takes seven removable “smell cartridges,” which vaporize a mixture of perfumes to create an appropriate scent for the game you’re playing or the movie you’re watching.

I’m not allowing this device at home *smile* it’s such a playboy device! Yours, Fran

Mind Power is potent and it can manipulate or simulate circumstances that may seem fictitious and surreal. Based on this premise is the plate and glass combo of the ‘SET TO MIMIC’ tableware. The idea is to put a microchip in us, which interacts with our brain cells so that it can register smells, tastes and textures of our favorite food. When bland or ‘health foods’ are placed on the plate, the microchip manipulates our senses to feel as if we are eating our favorite food.

For example, you could be eating a plate of broccoli, but ‘SET TO MIMIC’ makes you feel as if you are eating a cheeseburger!

Romanian Designer Sorina Răsteanu submitted her innovative idea to the Electrolux Design Lab competition and won. Lars Erikson, head of Electrolux Design and the Design Lab jury says: “For this year’s global design competition, we asked students to submit concepts based on our theme ‘Creating Healthy Homes’. In the end, we selected out of 1,700 entries. The finalists’ concepts are truly innovative and offer new ideas on how we might be living our lives in the future, whether it’s eating healthier or being more sustainable.”

French design student Charline Ronzon-Jaricot has created a device that releases a bespoke scent during a moment users would like to remember.

The prototype for the Evanescence project comprises an inverted glass flask suspended above a small plaster stone.

At a chosen moment, the user breaks the tip off the flask to release one drop of the liquid scent. This is soaked up by the plaster pebble. The intention is that the user removes the pebble from the device and stores it away until they want to recall that specific moment, when the scent should evoke memories of the chosen event.

To enable just one drop to be released, Ronzon-Jaricot designed the flask with a small glass ball that obstructs the broken tip, allowing just one drop through. The flask was hand-blown by the Silicybine society in Paris.

Ronzon-Jaricot worked with Parisian perfumer Sarah Burri to create a new scent that wouldn’t have any pre-existing associations, using only synthetic molecules.