Business News

H&M HOME OPENS FIRST GERMAN STORE IN FRANKFURT

On April 14, H&M Home will open its first store in Germany in Frankfurt/Main. The store will be one of seven H&M Home stores worldwide and will be located on a sales floor of 150sqm in the H&M store on Zeil 85-93. The 'Home' area will be added to the existing sales floor with the store then having almost 3,000sqm altogether. “We are very glad about the possibility to show our customers the home collection in a modern and inspiring atmosphere for the first time in Germany,” Thorsten Mindermann, CEO H&M Germany, said.

H&M Home offers interior and fashion in a large choice of home textiles, such as pillow slips, bed-linen or bath towels in a price range between €4.95 and 49.95. The spring collection will be mainly casual. Colorful outdoor styles are to anticipate the sun. Nordic prints, paisleys and graphics should bring customers in a good mood for spring.