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a list of the most recommended growth hacking tools, with prices and deals attached

Growth hacking is the art of creatively Acquiring users, Activating them, Retaining them on your website, getting them to Refer you to their friends and colleagues whilst paying for your service (Revenue). It’s also an extremely analytical and test based approach that necessitates tools. You should also check out this community of growth hackers powered by the man who coined the term, Sean Ellis.

Ideally you should have growth in mind before you even choose your website name – check out this basic list of what your website needs before moving on to the rest of the list!

Finding the best growth hacking tools takes time, patience, reading, testing and recommendations. Based on all these we’ve attempted to come up with an extensive list of all of the tools we thought were important to analyze, measure, build, test and help grow your business. This post was largely influenced by Joseph Bou Younes’ awesome slide. We’re striving to make a more detailed and clickable version on top of his slide. Bear in mind that growth hacking requires the mobilization of these tools in the correct combination, rather than a step-by-step order. The order is close to the implementation order that would adapt to your sales funnel. For example, I tried using AAARR Pirate metrics as a framework but didn’t succeed.

Disclaimer: choose the right combination of tools for your company, not all of them! Please feel free to recommend more tools and categories in the comments section.

1. Landing page optimization and A/B testing.

Landing page optimization and AB testing - SO important as it is at the top of your sales funnel. Increase conversion sign-ups and reduce your bounce rate by optimizing the landing page

One of the best tools out there to start tracking your funnel metrics. Offers engagement plans (general users) and people plans (specific individuals). They’re also super friendly and will not hesitate to Skype with you to help you out (full review here)

Big data analytics to allow developers to build better apps. “Makes it easier for companies to follow the metrics that matter most to them, whether that’s user retention after three or seven days or the number of users who complete a transaction” (full review here)

Marketing and analytics platform for mobile and web apps, including relationship management. “help not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app.” (full review here)

3. SaaS needs. For the many SaaS-based companies; identify user needs

Helps you engage with customers throughout their life cycle. “Engaging customer, understanding how they interact with your application, and crafting specific products and marketing strategies for customers” (full review here)

4. On-site retention. Retain your customers by encouraging them to return and use your service

Stop people from exiting your website. “Uses a combination of invisible javascript receptors, mouse gestures and acceleration to determine when a visitor is going to bounce off a website,” (full review here)

Free demo

Prices calculated by monthly pageview volume

5. Email optimisation: get your emails read more often and grow your community of followers

6. User analytics. See what each customer does, how much they cost, what causes them to drop off

Realtime web/mobile app customer analytics with metrics. “It is a real-time platform that not just collects and stores, but also analyzes the data to let you have more sales through a higher conversion rate.” (review here)

Growth hacking tools are always evolving. Times are always changing. If we’ve missed anything out, if anything becomes obsolete over time or if you think one of the sections here is badly named, please tell us as we’ll try to maintain this list as much as possible.