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LaTrax was founded in 1974 by Jim Jenkins, father of present day Traxxas owner and CEO, Mike Jenkins. The LaTrax company was a successful pioneer and innovator in radio control during the seventies. LaTrax built high-performance, fully assembled ready-to-run models with digital-proportional control and easy-to-use wheel radios…a unique feature at the time. LaTrax models were widely available and affordable to a large range of enthusiastic consumers. Today, LaTrax is powered by Traxxas and is staying true to its heritage by offering fun, high-quality, radio-controlled models that are backed by world-class Traxxas customer support, and priced under $200. LaTrax delivers the perfect combination of great value, leading performance, ease of use, and award-winning support that make radio control fun for everybody.