Places

How can we extend the global dining conversationfrom the digital space to the face to face?

Places crafts the local diningexperience through a globalnetwork of pop up events.

How Places Works

Leveraging an ecosystem of chefs, foodies, restaurants and the Tastemade content platform, Places weaves together an experience that begins on your mobile device and ends with a group of new friends and a host of restaurants to check out.

Food is love.

Connect with people that love food as much as you do. Share passed appetizers and cocktails while discovering your new favorite spot to eat through the Places digital map.

Meet and interact with the Chef in an openkitchen environment.

Places is a completely transparent event so you cansee where and how the food is being prepared.

Table for 4…8…12?Dine beyond your table.

The digital screen you can choose to pop in on another Places event that is going on in a different city, see a blurb of what they are talking about before connecting and tap and join. Guests will not just be dining with 4 people but 8 or 12. Swap stories about your meal and share your favorite spots in the neighborhood.

Collect and Recommend new spots to dine.

When leaving Places your Places app will automatically sync to the interactive map and provide you with the list of restaurant recommends from the guests and videos from the evening of your new Tastemaker friends.

Host the next one.

It's easy just open the Places app and either rent the spaceor host an event in your home and dine with your new Tastemaker friends.

A holistic discovery experience fusinglocal chefs, local farms,and local natives.

Project Details

Overview

A 14 week project that focuses on a branded pop up experience sponsoredby Tastemade.

A look at how to extend a digital brand into a physical space through 3 main ideas, host an event in your home, rent Places (a pop up space), and attend an event via the Places app.

Challenge

How can you extend the global diningconversation from the digital spaceto the face to face?

Opportunity

Places crafts the local diningexperience through a global network of pop up events.

Insights

The future of dining is mobile, intimate, and iterative.

Secondary Research

Social interfaces drive social engagement through scaleand conversation.

Tastemade is limited to a digital table.

Brand Audit

Limited to digital platforms, the opportunity to bring this social experience to the physical world was clearly apparent after surveying theirkey touchpoints.

This physical experience needsa digital beginning and end.

Proto Personas

Site Map

User Flow

Medium Fidelity Wireframes: Attending Event

Medium Fidelity Wireframes: Renting Space

High Fidelity Comps

Takeaways

Places was a very fun project to design because whodoesn’t have a memory of sitting around the dinner tablewith friends and family, laughing, sharing stories and specialmoments together.

Through making Places and extending it to an app experience, I learned and gained a lot of insights as this was my first wireframe I made.

Through making a wireframe I realized it is kind of like designing a floor plan. Each little piece comes together to make the whole.

A key element that wireframing taught me was the importance of hierarchy and flow through each screen. One thing I learned was when do you have someone input their information. I thought naturally you open the app and have the user log in but I learned that by putting the log in screen later, it allowed an opportunity to build a relationship and trust with the user.