We are not new to AMD and NVIDIA bundling games and software in retail-channel graphics cards sold across all AIB partners. The most recent of these was DiRT 3 bundled by various AMD Radeon models. The latest such offer is dubbed "Three for Free", and is aimed at making getting a Radeon HD 7900 series graphics card a more juicy deal, on top of price cuts.

"Three for Free" is a bundle of three new PC game titles that are part of AMD Game ecosystem, which consists of DiRT Showdown, Deus Ex: Human Revolution, and Nexuiz. All new batches of Radeon HD 7900 series graphics cards sold by various partners, that's Radeon HD 7950 and Radeon HD 7970, will include a coupon with product keys for the three games, which can be redeemed on Steam as digital downloads. This offer is already active in the Europe, and will come soon to North America.

Egg has 14 listings of 7970's; with a Sapphire starting at $450 (-AR$10) wF/S and Dirt3; while the highest price straight-up... $510 $8 Shipping for the XFX Double D FX-797A-TDBC Black Edition but that gets you BF3 & Dirt3 coupons w/ purchase. The blulk are $470-480 So things are moving on AMD's side!

I see this more as a desperate move on AMD part to sell more 7900 series over Nvidia GTX680?
As they probably know that their dual GPU's 7990 won't beat the up coming Nvidia GTX690 , maybe?

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I wouldn't call it desperate - it's marketing. AMD broke their own trend by selling at an inflated price point. Now they've got a card that is perceived to be 2nd best they've simply retracted back down the price ladder to where they should be.

If anything, NV are now being greedy (or the retailers are) by keeping 680 prices so high.

Just shows how desperate AMD is. They have almost a full lineup of desktop GPU's, and a price drop on the GPU and CPU side, with the mobile side coming very soon, with nVIDIA having only a GTX 680. If that is not fear, I don't know what is. Just how long can AMD keep this up? They aren't even selling FX chips in that fancy tin anymore and went back to the standard paper box. People look at three free games now, but at what cost later?