Finding Your Audience on Facebook [INFOGRAPHIC]

Understanding all the available options Facebook offers in terms of setting up a target audience for an advertising campaign is paramount for a successful outcome. Combined with the massive reach on Facebook, the granularity of the targeting alternatives is what makes Facebook such a powerful advertising platform - but the granularity also means there is a lot of complexity in terms of what you can do.

After having many (many!) discussions about this with advertisers using Qwaya for creating and managing their Facebook campaigns, we decided it'd probably be a good idea to represent the options available graphically.

Hopefully this will make it a bit easier to figure out how to reach the people that matter to your business when creating your next campaign.