BBC’s “The Look” Examines The Roots of Stüssy (video)

I had many t shirts from Stussy in my youth, I related it to music and street culture but Stussy translated across may ‘tribes’ and influences such as surf, skate, hip-hop and club culture that made it synonymous to youth.

BBC 4′s The Look seriesinterviews founder Shawn Stussy, where he gives us his take on why the brand became so popular — a fad caused by the right balance between availability and exclusivity — and how staying true to its organic roots has benefited Stussy in the long run.