American Legacy: Truth

This campaign was successful because it portrayed all the harmful effects that smoking can cause.

Two advertising agencies came together to provide teens with the truth about smoking. As opposed to showing the world what happens, they figured it'd be easier to get kids not to start as opposed to getting life long smokers to quit. The campaign gave the world a sad truth that smoking could take 1200 lives in a day, this was represented by ghastly images of body bags that were smokers.The campaign was also very successful because of the live demonstrations that really set the world on notice, they took their demonstrations and turned them into TV advertisements. Thats what set this campaign apart from all the others, that's why it deserves to be in the top fifteen.

Comment Stream

This was a really good campaign but if I was to continue it, I would also focus on teens that are pressured to smoke, or have just started smoking, because most teens don't smoke regularly like some adults do, so it is important that we stop them from smoking too.