Archives for October 2010

Tampa, FL—The Heart Gallery of Pinellas & Pasco recently tapped the creative talent of PeakBiety branding+advertising to assist the non-profit in updating its logo as well as identification of an expanded sponsor base.

As part of the national movement founded in 2001, Heart Galleries all over the U.S. provide traveling exhibits featuring the faces and stories of local foster children ready for adoption. Professional photographers donate their time and talent to create portraits of foster children as an emotionally safe way to connect children with families.

Unlike many Heart Galleries that are part of a state child protection agency, the Heart Gallery of Pinellas & Pasco is an independent, charitable organization that began four years ago as a grass-roots community initiative. The premier sponsors include Bright House Networks, The Higham Family, Progress Energy and the Tampa Bay Rays. The Heart Gallery also partners with Eckerd Community Alternatives, the lead agency for child welfare in Pinellas and Pasco counties. According to Kristin Brett, Executive Director, “We are so fortunate to have the luxury of working with such a top-notch design firm. Not only did PeakBiety modernize and streamline the logo, they figured out how to feature our sponsors in a very clean and logical fashion. This contribution is especially timely, since November is National Adoption Month, which provides the opportunity for lots of additional awareness for us and the children we serve,” Brett added.

PeakBiety branding+advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding+advertising, 813-289-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

by Maria Boutzoukas
I can honestly say that during my nine-week internship with PeakBiety, I have learned more than I could have imagined.

On my first day I was told that they had just started a major project and I would basically get to see the process on how a major project is completed from the beginning. I was very excited because even though I have worked on projects for my own clients and for class, I knew that this wasn’t going to be the same. It most definitely wasn’t, especially after spending an entire week researching photos, sketches, and brainstorming. I was able to sit in on meetings to discuss ideas and thoughts on the campaign and how we should go about it.

My second week involved deciding what concepts we were going to work on. We decided on 6 different campaign concepts and went from there. Each concept required a print ad, outdoor billboard, a radio ad, and a TV ad. This involved a lot of sketching, mock-ups, and critiquing.

My school prepared me for this but I didn’t realize how much time and energy is actually put into it. I was used to just coming up with an idea and then using all my time and energy to create the final product. It was a great eye opener. We then ran the 6 concepts by Glen, the president/project supervisor, to get his input and opinion on what concepts to continue with. We decided to work with all six, so we needed to complete all of the concepts for presentation to the client. We created storyboards for the TV ad concepts and the radio ads, and finalized the print ads and billboards. I learned a lot about consistency and alignment when we were going through this process.

Another project surfaced that I got to work on and it was the re-creation of a logo. I was thinking to myself, oh this is a no brainer and it will be a piece of cake…nope, not what I thought at all. I started working on the logo, making sketches like I normally would and just finding a font to use, and then, thinking I was done, I showed it to Amy, the creative director/senior art director. She explained to me what I needed to lay out and show, how I needed to search for different fonts, and try to find a variety of them. It was great because I had no idea that this was the process that a designer needs to go through when making a logo. So I was back to the beginning with a better understanding of what I needed to do. I spent more time than I would have imagined just researching fonts and figuring out which one matches well with another. After doing this, color was added in, and then placement.

Triston, another intern, was also working on this project, and it was great to see how he went about it and what his ideas were. I went from thinking that a logo can be created in a few hours to realizing that it actually takes a lot more time and energy, and has a very important process.

I also learned a lot about time management. We were working on about three or four projects within the same week and I got to see how everything was managed. Everything had a timeline so I couldn’t spend too much time on one thing. I came to the realization that when I work on a project not just for a company but for myself, I really need to map out what days certain steps need to be completed by.

Overall, I feel like working at PeakBiety has been such an amazing experience, and I would highly recommend it to anyone who is looking for an internship position at a place where they want learn and gain lots of experience. It was such a pleasure working there and I would most definitely consider my time well spent.