Microsoft's absurdist TV ad starring the odd couple of Bill Gates and Jerry Seinfeld is just the first volley in what promises to be a shock and awe campaign aiming to improve the public image of Windows Vista and position itself as a computing innovator.

I find the title really amusing. Is Vista considered so bad that one must specify that Microsoft is running a "Pro-Vista" campaign just in case some might assume Microsoft is trashing its own operating system?