“The Urban Assault Ride™ is a truly unique cycling event…and quickly becoming one of the biggest in country! Here’s how it works: You and your teammate will set out on a quest around Berkeley for ‘checkpoints’ on your favorite two-wheeled steeds. At each checkpoint, you’ll drop your bikes and complete a funky/adventurous obstacle course guided by EBBC volunteers, then remount your bikes and hit the streets for more.”

It’s going to look exactly like this come Sunday, May 2nd, 2010 at 9:00 AM. Is that worth $45 to you?

The UAR hits NorCal for the 1st time in 2010! We’re close to the home bases of many of our partners: Clif Bar, Specialized, and Timbuk 2 – so expect some big prizes and tons of riders hitting the streets. We’ll take your team to Berkeley’s hot spots, you’ll be some of the 1st riders to check out the 2010 obstacles, and you’ll be grinning all the way to the finishline party!

Price: Only $45 -60/person! (Price increase begins two weeks from race day!!!) You’ll get a 100% cotton t-shirt, New Belgium schwag including a drawstring back pack, bike bell, Specialized water bottle, lots of New Belgium beer, tasty snacks, donation to charities, and raffle ticket entries!

Mystery Checkpoints: There will be 2 ‘mystery checkpoints’ which all teams will have to locate – in addition to the obstacle checkpoints above. We’ll release the 1st mystery checkpoint the Thursday before the UAR. The other mystery checkpoint clue will be revealed when you reach the 1st mystery checkpoint.

Bonus Quiz: Take the OPTIONAL bonus quiz before the UAR to gain valuable time. The best scores on the quiz start 1st. The quiz will be on this site on Wednesday before the UAR and is due Friday at 5pm…so get on it!

Host Hotel:

Coming soon!

The Urban Assault Ride™ is a truly unique cycling event…and quickly becoming one of the biggest in country! Here’s how it works: You and your teammate will set out on a city-wide quest for ‘checkpoints’ on your favorite two-wheeled steeds. At each checkpoint, you’ll drop your bikes and complete a funky/adventurous obstacle course, then remount your bikes and hit the streets for more.

The goal is to complete all the checkpoints in the shortest amount of time. You choose your own route and checkpoint order. This means that the most clever are often the victors. Of course, it may also help if you can pull a mean big-wheel powerslide and fly across an inflatable slip-n-slide 😉

After your pedal-powered adventure, your team will cross the finish line and enter a massive celebration of bikes and beer. The after party is just as much fun as the ride itself, thanks to the craziest raffle prize contest you’ll ever experience.