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August 04, 2010

One of the basic tenets of networking is that you should “put others first”. You have probably heard this many times before. In fact, it is so important that the more you put others first, the less you will start to care about yourself. Know why? Because the payback will come when least expected, especially when you don’t ask for anything in return.

With the pay-it-forward model, you will be building good will with others. When the time comes for your need for help, people will be there for you and help. At the same time, you will stand out in your network so they will think of you when opportunities present themselves. You will be surprised when you least expect it.

By having a “happy” network, you will have built up the ever important social capital. What this means is that one of your biggest assets are the relationships that you have built. Your relationships will be an important part for your personal and business success. Most business gets done with people we trust and like. By putting others first, you will be able to build up the trust factor with various people in your network.

Relationships are such an important aspect of business so make sure to “put others first” so you can build up a long-term and sustainable network.

August 02, 2010

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
was written by Michael Fertik and David Thompson. Michael is the founder and CEO of ReputationDefender, the world’s first comprehensive online reputation management and privacy company. He has appeared on TV shows such as Dr. Phil, the Today Show, Good Morning America, and 20/20, has been featured in publications such as The New York Times, USA Today, and Forbes. David Thompson is general counsel and Chief Privacy Officer of ReputationDefender. He founded his first Internet business in 1997 and advises seed-stage startups.

The book discusses the free-for-all environment of the Internet in which the usual rules don’t apply. The Internet, like the Wild West, doesn’t have any law enforcement to stop someone from defaming your character. In fact, very few social conventions exist to prevent this from happening and nothing exists to remove smears from the Web. All it takes is one disgruntled person to do damage to your reputation.

The book:

Draws intriguing parallels between the Internet’s culture of expansion, speculation, and lawlessness and the gold rush mentality of the Old West frontier.

Uncovers hair-raising stories of attacks made under a cloak of anonymity.

Reveals new threat, including websites that broadcast your phone number, political contributions, family history, and more.

Provides tips for locating every reference to you or your business in blogs, forums, and social networking sites.

Supplies a plan to defend yourself now by preemptively creating layers of truthful online content.

Shares the professional secrets of reputation repair, ranging from quick fixes for minor problems to massive rebuilding after calculated attacks.

The book is divided up into the following chapters:

Chapter 1: Welcome to the New Digital Frontier

Chapter 2: Your Online Reputation is Your Reputation

Chapter 3: The Internet is the New Wild West

Chapter 4: The Forces Driving Online Reputation

Chapter 5: Anonymous Cowards

Chapter 6: Google Gone Wild: The Digital Threat to Reputation

Chapter 7: Why People Attack Each Other Online

Chapter 8: Types of Internet Attacks

Chapter 9: How to Measure Damage to Your Internet Reputation

Chapter 10: Your Reputation Road Map and Online Reputation Audit

Chapter 11: Getting Proactive: The Best Defense is a Good Offense

Chapter 12: Recovering from Online Smears: Restoring Your Reputation After the Damage Has Been Done

Chapter 13: Protect Your Small Business and Your Professional Reputation