The alliance of architecture and media occurs at three primary levels. These give an overview of the topic fields in form and content:

First of all, architecture is itself a medium, just as language, text and symbols are. It not only conveys, processes and saves reality and its meaning, but also produces it. In this sense architecture is always a perceptual mechanism, physical technique, semiotic tool, etc. Some of the best examples include the window as a view, an image and a mirror, glass buildings as a panorama or simply space as a choreography of use. Digital media makes the expansion of real space possible and enables interaction with virtual space (calculating spaces, information and entertainment spaces, immersion spaces, etc.).

Secondly, architecture is represented in the media. Architecture circulates in media. These media in turn present themselves, in structure and discourse, as having the ability to define architecture. The representative forms of architecture (drawing, sketch, diagram, model, book, photography, film, virtual reality) as well as the techniques of their distribution contribute to its constitution. At the same time architecture effects other media and serves as a model for them.

Thirdly, architecture replicates itself virtually. New technologies allow the creation or simulation of a completely individual architecture of "artificial worlds", and bring forth new typologies of immersive spaces. At the same time, architecture always serves as a prototype of such immersive spaces. Architecture offers the metaphors, the language, as well as the structure for order and for the navigation of knowledge.

In-depth Study ContentThe different subject areas outlined, although differentiated, interact with and inform one another.

Design and Architectural Theory:

General application of the media theoretical discourse on architecture