How often do you read your email? Like a lot of people, you probably check your emails more than one time per day. In order to find and stay in contact with your target audience, it is helpful to use email. The follow tips detail some of the best email marketing strategies developed to date. Include special promotions only in your email marketing, like coupons or discount codes. This technique encourages customers to open your messages and will increase referrals to their contacts. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends. You should always have permission before emailing any individual. If you spam your customers you will find that you will never be taken seriously. Most people will not only delete the email, but also resolve to never do business with you in the future. Remember that your email list is meant to increase your business profits. This means that all of the emails are just steps towards a reader purchasing from you. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion. Avoid sending major email marketing messages around holidays. Many people don't access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. This isn't a hard-and-fast rule, obviously. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday. For maximum effect, it is advisable to offer many options to your email marketing customers. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. People will feel comfortable if they are in control. A great way to help customers is to provide an unsubscribe link. Make it easy to find so that people feel comfortable about receiving your emails. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them. Email marketing can be a terrific method of keeping in contact with current and potential customers. Apply the information in this article to your email marketing plans, and you will soon begin to see positive results. You can easily reach out to millions of customers via emails.