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Simply put, it's WHO you are and WHY you existas an organization. (In business, education, ministry, family, etc...)

You exist to _______________________, so that _______________________.

You exist to (do something specific), so that (a specific thing happens as a result).

When you can articulate who you are, what makes you tick, what breaks your heart, what keeps you up at night, what you'd do if you could spend all day doing it...you are getting close to your vision.

The key word there is articulate.Yes, it's important.

If you can't be clear, you'll never be able to explain it to anyone else.

You can't give clear directions where there aren't specific boundaries.

That is what a clearly articulated vision does for you and your organization. It's the starting, middle and end point of your conversations, meetings, brainstorming, etc...

It keeps you on track. It's your filter.

We exist to help you discover WHO you are, so that you will know WHAT to do.

That is what drives us at WHOBIX.That is our vision.It's clear. It's concise. It's our filter.

Notice we aren't calling it a "vision statement". Unfortunately that term comes with some serious baggage. It makes us think of some paragraph of general drivel with big words. Boiled down, I think we'd be hard-pressed to find a single person in any organization that could repeat, much less explain one of those from memory.

When you get who you are and why you exist into a single sentence, something cool happens.

It gets you past incoherent babbling, and into intelligent conversation.It enables you to cast your vision to me.It empowers your team to do the same with others.It gets me, as the listener, excited to hear more about you.It allows your team to process opportunities more effectively because it keeps you on point.It helps you avoid getting distracted by something that looks cool, but ultimately isn't who you are.

Do you see where all of that is going?

Having a clearly articulated vision will keep your team focused.Having a clearly articulated vision will help you lead with confidence.Having a clearly articulated vision will launch your team into it's calling.Having a clearly articulated vision will attract others to join you on the journey.

Who are you?Why do you exist?

Start brainstorming thoughts, words, phrases.It will take some time, but the most beautiful, simple, articulate, and meaningful things always do.

Put this on your whiteboard.Pin it on your corkboard.Place this on your bathroom mirror.

Just start...

We exist to ______________________________, so that ___________________________________.

I can't wait to hear your vision.I get excited when other people find theirs.And if you get stuck, send us a note.