The I3D Youth Summit is a special event geared towards raising youth consciousness on the perils of drunk driving.

It is the latest initiative in Ford’s Road Safety campaign, which officially began in 2004 and further reinforced the following year with the creation of the Ford Road Safety Youth Council (RSYC), a group of young ambassadors from various high schools and universities who aim to elevate consciousness regarding the importance of road safety.

From an initial 15 members, Ford RSYC is now composed of approximately 2,000 students representing various schools. The Council has launched a number of successful campaigns beginning with a massive postering campaign in partnership with the Land Transportation Franchising Regulatory Board at bus terminals and schools; rollout of the Responsibility In Driver Education (R.I.D.E.) seminars in coordination with the Tuason Racing School and Society of Philippine Motoring Journalists; Its most recent effort was a Pre-Holy Week Road Safety stickering campaign in selected Ford dealerships and in the Shell Station, South Luzon Expressway.

The I3D Youth Summit is RSYC’s most exciting event to date. Highlights include the special participation of special guest speakers, and the Third R.I.D.E. Quiz Bee, to be hosted by racer Pia Boren.