LOS ANGELES, CA | Superior Lithographics, a leading large-format packaging printer, launched its FirstTouch all-in-one interactive packaging solution to slash the costs and complexity of marketing products to consumers by using Quick Response (QR) technology and the mobile Web.

With FirstTouch, according to company sources, retail packaged goods companies can easily add QR codes to make their current packaging interactive—marketing their products directly to consumers via their smart phones—instantly, in the store, while they shop.

With the appeal of QR codes proliferating throughout the retail business, Superior’s FirstTouch is said to offer a turnkey solution that makes it fast and simple for companies to activate this latest advancement in consumer branding and engagement for their product lines.