In short, we do automatically grab all the variables and values from the query string. Our method outperforms the getQueryParam call as that call reads the entire URL, looks for the token starting point, looks for the token end point and takes the substring value and returns it. Each time you call getQueryParam this happens, and as you'd imagine this function just benefits the Adobe Analytics tag and no others.

We parse the URL once, tokenize the values and make them available to each tag.

To utilize these, simply go to the "Data Layer Tab" in TealiumiQ, add a "Data Source", enter the query param key into the "Source" field, and select "Querystring Parameter" from the "Type" dropdown. The Tealium tag will now look for that query string parameter, store it and make it available. This value can now be use to influence "Load Rules", can be "Mapped" to any of your tag vendors and can be used in "Extensions".