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Picture this: You build and release a product that your market doesn’t embrace. It’s not a good feeling, is it?

Chances are you spent a lot of time, money and energy building that solution, and yet your customers claim they didn’t get everything they wanted.

So, how can you identify the right functionality to ensure that you build impactful products that your customers will embrace? In this interactive workshop, we will go through three exercises that mark the three key steps you need to take to insure you build remarkable products your customers will love.

Directions to Webster University: Webster University is at 32 Dimension in Irvine, on the second floor, Itis conveniently located between the 5 and 405 freeways, near Sand Canyon Road.

About our Speaker:Kirsten Butzow has more than 20 years of product management and marketing experience working in the education technology and telecommunications industries. Prior to joining Pragmatic Marketing she held vice president of product management and marketing positions with Global 500 companies, including Fujitsu, Pearson and Blackboard.