The dairy alternative beverage market grows with the increasing consumer demand for healthy products such as low calorie, low cholesterol, fortified products, etc. The increasing popularity of dairy alternatives has attracted new players in the market. The new players that enter the market focus on R&D to introduce new products and expertise on the health benefits of dairy alternatives

The dairy alternative beverage market grows with the increasing consumer demand for healthy products such as low calorie, low cholesterol, fortified products, etc. The increasing popularity of dairy alternatives has attracted new players in the market. The new players that enter the market focus on R&D to introduce new products and expertise on the health benefits of dairy alternatives.

The market for dairy alternative beverages is fragmented. The four leading players in the market include The WhiteWave Foods Company (U.S.), Blue Diamond Growers Inc. (U.S.), The Hain Celestial Group Inc. (U.S.), and Vitasoy International Holdings Ltd. (Hong Kong). The other players in the market include Eden Foods (U.S.), Sanitarium Health and Wellbeing Company (Australia), SunOpta Inc. (Canada), Pureharvest (U.S.), etc.

The leading players accounted for about one-third of the market share in 2012. The market competition is quite high with players that offer a wide range of dairy alternative beverages to garner a larger market share. The companies continue to invest on R&D to introduce new products of different sources such as grain milk, coconut milk, and new flavors to satisfy their consumers. They also invest in expanding their production facilities and in different countries to improve their global reach.