China Social Media Marketing – Weibo

China Social Media Marketing – Weibo

Weibo is a microblogging site, allowing users to communicate in 140 Chinese and English characters. The platform was launched in 2009, described as a cross between Facebook & Twitter. With 500 million registered users and up to 18 times unique visit per each active user, 100 million blogs posted everyday, 46 million daily active users, it is a real-time information and engagement network powered by the users.

It is important to find a consistent positioning in terms of contents. Weibo provides a good platform in terms of users and its wide range of functions. There are opportunities to create a continuous and consistent engagement, through content and advice offered to your followers.

A power re-shaping China social media eco-system and the future of digital engagement.

Major brands active on Weibo include AVIS, Decati, Fendi, IBM, MAC Cosmetics, MasterCard, The New York Times, Visa, Nike, BMW & many more.

How We Can Help

A full Weibo microblogging service

The service is a brand tailored solution that follows the Chinese market’s best practices. When it comes to Weibo, we know how to get the most value, how to grow followers, how to interact with key influential people, and how to build a successful marketing campaign.

Weibo account setup and customization

Messaging plan and creative strategy

Daily discussion, tweeting and monitoring

Monthly reporting on Weibo account growth

Dedicated writer maintaining your account

Organising events and campaigns with theme and clear policy

Creating specific hashtag ##

Creating a mini-site or other social media channel as the competition platform