Aveeno

Aveeno uses only high-quality natural ingredients—grown in regions that provide an ideal environment for the plant to thrive and produce beneficial acive naturals ingredients.

Their experimentation with raw cereal led to the discovery of a finely milled colloidal oatmeal bath. This treatment was proven effective in skin prone to eczema by the U.S.-based, internationally renowned Mayo Clinic, where it is still in use today. Drawing inspiration from Avena sativa, the Latin word for oat, the Aveeno Brand was born.