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Campaign TypeChoose your campaign type

In this type of rewarded install, users are going to download and install your app in return for a reward. Depending on the selected tracking method users will also open the app at least once. When using third-party tracking providers install+open is guarenteed whereas for CPI Droid tracking - depending on the app type - opening the app is not required for the end user. This type of install is the most cost efficient one.

Volumes vary quite significantly depending on the app, day of week, saisonality etc. Please find some rough estimates below. These estimates are good for exclusive campaigns i.e. we are the only ones promoting the app. In case we target multiple countries we usually get also more volumes per individual country at lower bids:-

For Android the ranking algorithm takes a lot of different factors into account. Number of installs is one, but user engagement is another one that has gained a lot of attention recently. I would thus recommend to run a campaign involving a mix of incent and non-incent traffic over a period of 2-3 days. Budget split would be 50:50 into incent and non-incent.

The numbers represent estimates of daily budgets. iOS rankings react quite quickly, it would thus be sufficient to run the campaign for just 1 day to reach a top ranking. Once we stop sending traffic, rankings will start dropping again quite quickly. The recommended campaign duration thus depends on how long the advertiser would like to keep the ranking in place.

Country

Daily Budget (Top 5 Lifestyle)

Daily Budget (Top 10 Overall)

DE

$2000

$9000

FR

$2000

$20000

IT

$1350

$10000

CH

$200

$2500

TR

$1000

$20000

US

$8000

$40000

KR

$3000

$10000

SE

$6000

-

NL

$7000

-

PL

$1100

UnClear

FI

$650

UnClear

NO

$480

UnClear

CA

$1500

-

We can't guarantee a certain ranking position as it's going to depend on competitors' marketing activity during the same time frame as well. In case some competitors decide to run a huge burst during the same time, we can't guarantee they are "outspending" us. The estimates I gave you proofed to work well in the past though.