We used the Microsoft Band fitness tracker to measure Georgia’s heart rate, skin temperature, and movement as she performed, translating her biodata into a stunning geometric display.

Fans got to experience a first-of-its-kind integration when Broods took the Microsoft Band on tour. During the show, data collected by the Band powered stage visuals in real-time.

This created a new level of intimacy with the audience, and a truly unique live experience.

Thanks to Microsoft technology and close collaboration with the artists, we found innovative ways for the tech to bring Broods’ unique creative vision to life — all while shifting Microsoft brand perception.