Welcome to theHot Politics Lab

We study the role of emotion, rhetoric and personality in politics.

The Hot Politics Lab is an interdisciplinary research group combining experiments, physiological measurement and automated text analysis to analyze the role of emotions, personality and language in politics. We analyze topics such as populism, persuasion and party strategies.

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posts May 7, 2018 Is politics hot? Do politicians evoke physiological responses? We will present the first findings from our OnderbuikNL project on May 8th at Spui25 (20.00-21.30). We will show which physiological responses people have to political ads they agree or disagree with. And whether left-wing and right-wing people have different physiological responses