A rare public spat in the technology industry escalated on Tuesday when Google said it would block its video streaming application YouTube from two Amazon.com Inc devices and criticized the online retailer for not selling Google hardware.

The government is ordering top internet giants and social media companies such as Google, Facebook, YouTube, Yahoo, Microsoft, Twitter and WhatsApp to crack down on objectionable content regarding child pornography, rape and gang-rape being widely shared on the internet.

The new policy affects videos that feature people and groups that have been designated as terrorist by the U.S. or British governments but lack the gory violence or hateful speech that were already barred by YouTube.