Oh, please. There is nothing racist about any of this: it’s straight up market segmentation and consumer profiling, something both parties are more than willing to engage in when it comes to targeting voters on the basis of gender or age rather than race. Both parties are well aware that women voters, for example, are more supportive of federal programs that ‘preserve the social safety net’. Is it sexist to say that? Of course not. It’s true! Appealing to younger voters means talking about climate change, because most of the younger generation has been indoctrinated their whole lives with the idea that climate change is man-made. It doesn’t matter what the facts are about climate change, if you want young voters, you have to build a brand strategy that addresses the issue.

This isn’t controversial and it isn’t ageist or any other stupid –ism you can think of: it’s strategy, pure and simple.

The second email, requesting feedback on how to ‘mop up some more taco bowl engagement’ isn’t racist either.

Clearly, the author ChristopherR@dnc.org is referring to Trump’s Happy #CincoDeMayo tweet, in which he eats a taco bowl and claims the best ones are to be found at Trump Towers.

The media went nuts claiming Trump was a racist for eating a taco bowl, which is ludicrous. But it’s just as ludicrous to turn around and do the same thing. At some point integrity matters, does it not?

Perhaps not.

Laurie Penny has written a hilarious article about her time with Milo at the RNC, in which she claims Milo and his internet ilk (I guess that would include me) are utterly without conscience or care, unlike her morally pure self, of course.

Milo shows no remorse for the avalanche of misconduct he helped direct towards Leslie Jones, who is just the latest victim of the recreational ritual abuse he likes to launch at women and minorities for the fame and fun of it. According to the law of the wild web, the spoils go to those with fewest fucks to give. I have come to believe, in the course of our bizarro unfriendship, that Milo believes in almost nothing concrete—not even in free speech. The same is reportedly true of Trump, of people like Ann Coulter, of Boris Johnson and Nigel Farage: They are pure antagonists unencumbered by any conviction apart from their personal entitlement to raw power and stacks of cash.

Penny is famous for her rabid, consuming hatred of straight, white men, whom she determinedly claims hold no sexual attraction for her, which is convenient, given the probability that any straight white male might be willing to touch her with a ten foot pole remains vanishingly slim. That Penny would attempt to coax her hatred of Milo to blossom like her hatred of straight white men is unsurprising. It is intensely amusing to watch her hatred fail to bloom, though. She tries so hard to hate Milo, but she can’t. Penny sets that down to charisma. The more likely reason is that she knows Milo is right, and she is watching him, with unspoken admiration, win the culture war.

Trump is now leading in major polls as Clinton quavers under the DNC leaks and plays the victim, blaming Vladimir Putin for being mean to her and taking Trump’s side. “They’re picking on me!” appears to be the Clinton war cry. How compelling. There does not appear to be any need for anyone on the right to use the same infantile, identity politic accusations against Hillary or the Dems.

It’s not racist to develop a brand strategy, and making a joke about taco bowls is not evidence of animosity or disrespect. It’s a joke, not a dick. Let’s not take it so hard. We’re better than that. Because we can be.