Etisalat unveils high-data mobile bundles

Abu Dhabi, December 11, 2013

UAE's leading telecom operator Etisalat has launched two new mobile data packages for high data users.

Users with either voice data only SIMs can now take advantage of a completely unlimited mobile data package for Dh999 ($272), which is not capped at a maximum usage amount, said a statement from Etisalat.

Postpaid voice SIM users, meanwhile can enjoy 20GB for Dh449, a package that was previously only available to voice disabled users on devices such as laptops and tablets, it stated.

Khaled El Khouly, chief marketing officer, said: “As the demand for data has increased dramatically over the past few years, our new bundles will target these specific requirements and continue to deliver great value to customers.”

According to a report by the Telecommunication Regulatory Authority (TRA), internet usage penetration in the UAE stands at 73 per cent currently exceeding both Mena and worldwide averages, which stand at 41 and 51 per cent respectively.

“Activity such as watching videos on YouTube, exchanging files via Whatsapp or using certain apps all consume high amounts of data meaning customers require packages that can accommodate their data usage,” added El Khouly. - TradeArabia News Service