Lampert Takes CEO Reins at Sears

This transcript has been automatically generated and may not be 100% accurate.

... I ... CE all ... England for ... a rewrite Sears Holdings has the new CEO ... all ... the same problems unfortunately though to Dallas to talk about this one ... on ... home of the surprises this that there's turnovers out to sea ... aam mother didn't remember CEOs in a number of CFO since Eddie Lampert and put the company together in two thousand and five SOEs pronounced president some sort of whom change but no one expected that I mean ... I'm glued Gambro showed band the job or ... just about two years now ... so it is a little bit ... surprising that God and Elantra stepped up the thing is that you know last time this week CEOs in in terms here for three years connected along search finally found someone ... aam this time as a skeptic of the job itself ... what cinching is IPO investors are concerned about as ... subtle as CEO he was refilled as an IBM tech guy fail ... they ... have a hard time for the company over the selected to retail the entire industry is in a tough time right now ... so ... made another CEO who doesn't have retail experience ... yet the city guys I know it ... but I mean he has never until it ... hits me years of answers become some sort of ... we are comforted Financial plantation on the retail side of under investment business for years ... it's going up against competitors like Walmart and Target that it can possibly match its intimate same-store sales been dropping for six years and a little bit of an uptick in ... and Sears Roebuck those stores and at the end of last year but ... for the most part there ... and they're losing of the retail games was a question of whether or not it Lampert to make this that pale or some combination of financial engineering ... you know asset sales property sales ... whatever else so ... you know he's been he's been riding herd over the company for a long time that ... I've that that's the real question now I mean what is the strategy for this company ... been what is it is in retail currency due to the Botanic Umar recently you have any Cameron was the PAS and Umno stuff but ... when it was no answers in a slight sigh in a somewhat better but I'm ... yet the Nenad this strategy given its rich is gonna be I'm you know whatever that they have their own ... that's license for this but ... but as far as anyone outside the company's consent Mr. is is gonna be ... on to generate enough cash in the next year ... you know to continue named Bilson and keep things going to improve their liquidity in the past your bed ... Mitchelson assets that cuts because they have to keep doing that sales aren't coming back so ... it's the euro to rush to see how much they can cut them when they can keep ahead of the drop in sales records in retail you can invest order to encourage people to come here store you can invest discounts given to buy things for ... which Mr cutting costs are also adding incentives for people coming in shops or become sort of ... the risk is becomes a downward spa or insist on the stock's down a little bit that I mean you look at another probably retail name recently Best Buy ... bread which brought in on the top spot of Siam get mixed up on Ron Johnson coming in and visit to Sudan to try to ... in the name or a female Apple tech of Golden boy the whole thing and goes into J C Penney ... can turn around ... right ... that was a guy who's really highly touted to know ... how to Sears had what is ... the plan ok tution for years to assaulting said in a cash flow ... is there a long term plan for this company ... I mean you know they talk about like an establishing loyalty programs about getting more techno in all technology into the company about consuming more on the weather these are ... you know basically they've gotta find a customer base that is going to be interested and Sears are gonna find some way to make more money off the plants that that people actually ... still sort of perspective no Craftsman tools Kenmore appliances things like that these aren't you know ... is released known brands you know ... I'm ... an either or ... selloff enough assets make a profit on the overall Bassman or or ... or you know or containment propped up the overall investment or find a way to just knew appeal to anyone in Schriefer based on the national level at the heart to Dell think you're a much appreciate lesser ...