Ask the Expert: How do I know there really was an ad impression?

Quite well-versed when it comes to IP video, MPEG-4, and dynamic ad insertion, Yuval is also a Master of Manifest Manipulation — to name but a few of his talents.Learn more >>

How do I know there really was an ad impression?

In advertising, every impression matters. Media buyers want to be sure they get what they paid for — and media sellers want happy clients. Get some quick tech tips on making a good impression from this 90-second primer.