But can a brand survive on one style alone? These testimonials are pretty convincing, I must say. Another plus: they are designed, assembled and sustainably washed in California. And they’re made in small batches using ozone technology to minimize water waste. Denim scraps are upcycled into building insulation through the Blue Jeans Go Green initiative.

Time will tell—the faded, high-rise, mom (dad?) jeans look is quite popular at the moment, but that’s why designers typically create an assortment of styles. Customers are fickle, and trends are fleeting. I can’t say I’d complain, though, if this style stayed in our lives for the rest of my days.