After starting off with large broad subject of the 1950’s. I needed to whittle it down to a smaller subject. I know I definitely want to focus on design of the 1950’s adverts as these are what inspired me to do this topic.

Whilst researching I stumbled across 1950’s style adverts but are advertising modern day technology:

“How about recreating the innocence whilst stirring in feelings of a brave new world?”

What was one of the main advertising campaigns in the 1950’s?

I feel it was the sexism advertisements because they’re so controversial that they’re still spoken about today.

Why don’t I flip this?

I could create sexist adverts towards men. It would be very controversial! Which would definitely make it stand out, I would try to make it light hearted as don’t want it to be a to serious campaign and most importantly this hasn’t been done before!

Using spider diagrams help me so much to come up with ideas when it’s the first stage of a design process. So I have decided I am going to write out a few (or maybe even more than that) until I come up with my final idea.

First stage – IDEAS

Second Stage – My Interests

At first I was so stuck for an idea but after writing out these spider diagrams I have faint idea of what I would like to do now. I love branding (making logos, designing , setting colour scheme ,advertising). So I thought why don’t I do something that links to this. I then thought of when I am at home what do I do with most of my time? Most of my time is spent with my brother and sister, either watching television with them and playing with their toys with them. My brother and sister are 4 -7 which is a good age range when aiming at children. I have chosen children (parents of the children, to a certain point) as my target audience as I know this area quite well. I think my brother and sister find education quite boring as they’re at the age where they just want to play games. So I thought I could make a couple of animated characters that make learning a particular subject fun? That way i can also put in some branding into my project as I can make their names as a logo, set colour schemes, chose fonts and make sure they are suitably advertised to right audience. If needed I can also use my brother and sister as part of my brand (photos). I now need to decide what kind of work I want to do with these characters.

What kind of software? What type of work?

I have decided that I may design the characters (the brand) and then make a short animation which is educational. I am designing characters to try and make something educational look/sound fun. I will test my designs out on my brother and sister as they have quite short attention spans so I want to try and make something that captivates them and makes them want to learn. I have decided to leave out making a website because an animation piece is easier for teachers to show in class and at the moment I am not fully confident with code so I don’t want to end up making something rubbish because I set myself up to high. I now need to research into companies that also aim to make education fun for kids. I need to look out how they brand themselves, what they teach, how they teach and if they actually do get the ‘fun’ part across.

Advertise a cloning machine that will make you a smaller version of yourself!

What is the point of having a smaller version of yourself?

Useless at remembering dates? Well just pull out your clone from your pocket and tell them you want to go to that party on the 29th, when it comes to the 29th your clone will pop out your pocket and remind you of that party which is happening. Could also do other useful bits like if you get lost it could help you find the way. drop something into a small place they can climb there way and get the item back, can calculate sums for you.

A small slave? clears your crumbs off of the floor?

Basically like a small pet which shares your adventures with you.

Feeding the small clone?

Can eat any human food aslong as it is in small pieces,

Can sleep, look after itself with the products this brand sells specifically for this small human.