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Huddle to partner with more social networks

Firm claims its 'network profile' appeals to social network providers

UK collaboration firm
Huddle will
partner with two more social networking sites in the upcoming months, following
the success of its partnership with professional networking site LinkedIn,
launched in October 2008.

Huddle has provided LinkedIn members with online collaboration tools to share
ideas, information and files through its Workspaces application. The application
is designed as a lightweight add-on to the main Huddle.net site so that LinkedIn
members can add the functionality to their profile straightaway.

Huddle chief executive Alastair Mitchell said that the firm's two new social
network partners, that he could not name yet, will integrate a similar type of
application.

He added that LinkedIn had brought Huddle a significant number of new
customers but, because of the terms of the partnership, he could not divulge the
exact increase in numbers Huddle had seen in the past six months.

Mitchell said that social networking sites were partnering with Huddle rather
than other collaboration application providers because it offers a "network
profile" feature, where people can invite their contacts to join the site. "
This appeals to social networking providers that work in the same way," he said.

Mitchell also promised that from March Huddle users will have access to free
teleconferencing and web conferencing solutions that they can use within their
workspaces. "Live collaboration is the next big thing," he said.

Finally, Mitchell said that Huddle is adding new collaboration with Microsoft
Live Office, and will support a large number of additional languages.

As well as gaining new users from social networking partnerships for its
add-on tool, Huddle is keen to drive growth in its flagship application. On the
Huddle blog yesterday, co-founder and director Andy McLoughlin explained how
users can easily access the full Huddle system from within their Workspaces
application by clicking on a 'Get More' icon.