The most common theme among CEOs and Founders is the desire to build the value of the firm. They may define this in terms of revenue, number of clients, brand awareness, market share, or a variety of other metrics depending on how long they have been in business and what they are planning to do next. When selecting a PR firm to work with, the conversation is often around how the agency of record can help drive those initiatives over a set period of time.

Publicity for Good describes itself as a purpose focused PR firm. What??? Really, what is all this purpose stuff and why should it matter to me when I am looking for a PR firm? For us, at Publicity for Good, purpose is about companies and clients who want to do more with their business than just make money.

Searching for a vendor or partner to provide services to your company is never an easy choice. There are many considerations when looking at who to bring on board to work closely with you and your team to achieve short and long term objectives. Generally, there are two types of engagements you will enter into with a firm.

Your PR team just confirmed that you are booked for a segment this Friday on the top rated morning show in your market to discuss a project that you are both personally passionate about, and will have an impact on your business. This is the type of press that you have been wanting for a long time and you are really excited. Now what do you do?