You know you need to start monitoring social media, but how do you determine which platform is best for your company?

There are so many options, and all claim to be the best.

To make the decision process a little easier, Sebastian Hempstead, vice president of Brandwatch, explains what you should look for in a platform, and how to know when you’ve found the right one for your brand.

First, Hempstead recommends you talk with multiple monitoring companies, and explain to them what you want to achieve. Can their platforms answer the questions you have?