JC Penney Is Getting Creamed And Has To Change Its Strategy—Here's Today's Ad Brief

JC Penney CEO Ron
Johnson addressed analysts and investors, explaining
how the chain has to turn things around to reinvigorate flighty
shoppers. The old coupon model is gone and customers are now
confused about how pricing really works. "Coupons were a
drug—they really drove traffic," Johnson said. The new marketing
strategy will better explain how pricing actually works and how
less promotions still means better prices. Maybe this will up JC
Penney's sinking numbers. First quarter traffic was down 10
percent and 80 percent of the chain's Facebook
comments are negative.

DDB creative director on Hertz and Y&R
alum Sonya Grewal has
passed away. She is survived by her husband.