I was thinking today that many companies fill their publication relations and communications with the phrase “industry leader”. It’s an overused phrase that sounds impressive but is really just a self-assigned title. TMobile, can truly use this description to describe themselves, should they wish. Other carriers are having to follow-suite and match incentives and plans as TMobile goes against long time industry standards.

Pushing for change isn’t easy in a corporate environment. Usually with stable businesses, the objective to minimize risk outweighs testing business process changes. While I don’t work for TMobile, it appears that there is a spirit of entrepreneurship within the company coming from the top. That’s admirable and fun to watch in the industry. Keep being pushy TMobile, you are the uncarrier!