The Viral Nature of Management – There’s a nice psychological quirk called the pygmalion effect. It was first coined by Harvard researchers Robert Rosenthal and Lenore Jacobsen, who observed that students performed better when their teachers believed they had the potential to be great. So how can this impact upon the workplace? http://ow.ly/2NvSs9

SMToolbox: Canva, Your Essential Social Media Graphics Tool – I love tools that make my life easier – tools that produce great results but are so well designed they save me time. Canva is the latest example. It is transforming my social media productivity by helping me produce graphics that are relevant and effective for posts as well as each social network. http://ow.ly/2NtPOA

Trending This Week: News Stories on Social Media – Tech giant Apple dominated our social media feeds this week with their latest product launch extravaganza, but a lot more has been churning in the news cycle. This week marks the 13th anniversary of 9/11, we’ve heard the non-guilty verdict in the highly intriguing Pistorius trial, and in the social media universe, DiGiorno made that greatest of faux pas, acting before thinking. http://ow.ly/2NohmB

How Any Industry Can Capture Customers Through Facebook – With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists. http://ow.ly/2NmJy0

The State of Social Media Marketing: Fall 2014 Edition – Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post. http://ow.ly/2NkztC

5 Visual Platforms to Boost B2B and B2C Engagement – In the micro-content and mobile world we live in, users consume content at lightning speed and text simply gets lost. Visual content is the only way to truly stand out and deliver strong messages and tell unique brand stories. http://ow.ly/2NiTyF

Who's Gonna Whack Yelp? – Yelp has alienated both consumers and businesses with their shady business practices. On Friday, a court ruled in Yelp’s favor. Now their days are numbered. http://ow.ly/2NfcEG

Conversion Is the New Black – Like most women I have lots of black items in my closet. In the web design world, SEO (Search Engine Optimization) has been the “basic black”, but it is time for a new addition to your basic web wardrobe. Move over SEO, it is time to focus on CRO (Conversion Rate Optimization). http://ow.ly/2Nbe0k