Second venue gets the Eventim brand

UNITED KINGDOM -

Pan Europe ticketing giant CTS Eventim has concluded a naming rights and ticketing deal for its second venue in a major city.

The 1,930-capacity Liverpool Olympia has been rebranded Eventim Olympia as part of a deal with the venue’s owner Argent Leisure, with Eventim UK becoming its exclusive ticketing system provider.

Steve Forster

Forthcoming shows at the venue, which is managhed by VMS Live, include UB40 and Father John Misty.

“We are working jointly with our partners Argent Leisure and VMS Live to ensure that this venue, with all its rich tradition, will continue to provide a welcoming home for artistes and fans,” says Eventim UK chairman Nick Blackburn.

VMS Live MD Steve Foster says, “I am absolutely convinced that, with the improvements we are making to the building, we will be able to attract even more shows.”

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