We Are Social’s Monday Mashup #424

Instagram cracks down on spammy behaviour
It’s no secret that social media is plagued with spammy bots and fake followers. Instagram recognises this and is cracking down on automated apps that leave spammy comments or use the ‘follow then unfollow’ growth tactic. The platform will be sending out warnings to people who it finds have used these apps and it may even limit their access to certain features.

But as our influencer consultant Jessica Shirling told The Drum, Instagram will need to keep on top of the issue: "As it always the case, just as quickly as Instagram develops tools for identifying irregular behaviour, there will be other people trying to find loopholes. Unless there are repercussions for using these services, if they get stopped from using one service, they’ll just move on to the next.”

Facebook launches ‘time spent’ dashboard
Another week, another platform getting on the ‘time spent’ bandwagon. This time it’s Facebook, who follows YouTube and Instagram in releasing a feature to show you how much time you spend on the app. Facebook’s dashboard lets users set an app time limit, and it will send you a reminder when you reach it. It will allow you to mute push notifications easily and compare your time on the platform with the previous week.

Facebook closes connected-TV ad network
A rare #FAIL for Facebook: two years after launching the connected-TV side of its Audience Network ad network, the platform is shutting it down. It will also stop selling ads inside publishers’ OTT apps by January 2019. As Facebook explains: “We worked with a small set of publishers to test monetizing their connected-TV apps with ads from Audience Network and ultimately decided not to move forward with the concept."

Disney creates Ralph Breaks the Internet stickers for WhatsApp
To mark the release of Ralph Breaks the Internet, Walt Disney Pictures last week revealed a set of stickers specifically for WhatsApp - the first time an entertainment studio has created a pack. The studio also created a WhatsApp for Business account for the film which allowed fans to chat with Ralph and his partner in crime, Vanellope. Fans could also opt to receive notifications via the messaging platform when tickets went on sale.