Based in New York City, thirty waves is a blog by brittany allyn. Her posts explore modern love, self exploration, and what it feels like to turn 30.

Marketing Portfolio

A Creative first, marketer second.

Digital Marketing

I have experience using all digital advertising platforms (Facebook, Instagram, and Snapchat are my favorites). I've created campaigns that became our largest source for user acquisition while keeping the cost per install below our target eCPI. This was done by using smart and calculated targeting along with creative copy and design.

Preview:

Facebook/Instagram: 10x non-organic users

I'm very confident in both channels to drive new user acquisition. By using mobile app installs, advertorials, articles, and video ads, both platforms were our largest source for attribution with the lowest eCPI of any digital channel.

For Chappy I created national campaigns for launching in 25+ cities along with international playbooks for Canada.

Snapchat: 200% boost in new users MoM

Hit 50% below eCPI goal (cost per install)

I also have experience with Apple, Pinterest, Google, and Podcast Advertising, etc.

Creative Campaigns

Offline marketing campaigns work well to bring brand visibility to new consumers...if done correctly.

From organizing the "largest fashion mob in SF" to countless intimate (or large scale) branded events, I've successfully used original offline marketing techniques to gain new users and engage + retain current ones.