May 2019

As markets grow tighter, supporting the raising of rental rates becomes more challenging. It’s easy to find yourself tongue-tied when a prospect asks why the rates at your community are higher than at another they’ve visited. Here are some common fumbles, bumbles and apologies to avoid when asked about higher rates:

The overall apartment sales interaction is broken down into two separate presentations: the telephone presentation and the on-site presentation. The primary objective for handling a telephone interaction is to convince the prospect to visit the property right now, while the on-site presentation creates a relationship and closes the deal. Read More

A telephone prospect is one of the most important prospects you can have as they tend to be more dependable than walk-ins. Once excitement to see your community is built during the call, the telephone prospect will keep their appointment. In addition, when they agree on an appointment, you already know the following to be true: Read More