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In 1933, Joseph Rosenfield had the nutty idea to change the formula for peanut butter. He created Skippy peanut butter, which was less sticky and longer-lasting. Peanut butter lovers fell in love, and spread the fun to their families and friends. Fifty years after Joseph Rosenfields innovation, Skippy peanut butter wowed peanut butter lovers again with Skippy Natural peanut butter, the first no-stir natural peanut butter spread. This new spread was a revelation in nutty goodness—all the flavor with fewer ingredients and less mess. Skippy peanut butter is still the choice for peanut butter lovers, filling lunch boxes, picnic baskets and kitchen tables everywhere. (from Hormel)