Mar 26, 2011

in case you are unaware, this is a photo of a real live copy of modernist cuisine. from a 25 minute rapid flipthrough, the book is as promised, maybe more. the typography is oddly 90s in feel: i don't think i've seen optima used as body text since 1998 when it was de rigueur for certificates and other official documents, and the title type is reminiscent of eurostile (but is actually not). the photographic reproduction is killer, though (stochastic screening is part of the reason).

let us not forget that the set weighs 40 pounds and requires special protective packaging inside a dedicated box the size of a cube fridge.

[with thx to corby, for letting me see modernist cuisine in the flesh. so to speak.]