British beauty company launches online campaign filled with fabulous prizes

LONDON, U.K. Beauty retailer Boots has announced the launch of an online campaign that features beauty competitions and a chance to win such prizes as front row seats to a show at London Fashion Week or a makeover with “10 Years Younger” presenter Nicky Hambleton-Jones.

In addition to inspirational competitions, the beauty event, found at www.boots.com, also includes access to beauty advice and tips from such experts as hairdresser James Brown, a friend and hair stylist to Kate Moss.

In addition, the site has its own beauty editor, Katie Campbell, previously deputy beauty editor at Grazia. Campbell will be writing a daily beauty blog on new product launches, product previews, etc.

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Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.

In this beauty report, Drug Store News takes a deeper dive into some of the leading trends that are reshaping beauty.more ...

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