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Google: Sexy Kale. It’s where our minds went after writing this article on Environmentally Friendly Packaging and Compostable Stand Up Pouches. Don’t search it – unless you want to fall down an internet image hole from days long forgotten.

We are so thankful that consumers are becoming more aware of where their food comes from, the impact of their food purchases and the packaging it comes in. As the food industry is widely dominated by large conglomerates, values-based brands are getting together to lead the industry on a sustainable packaging track.

The mission of OSC2 Packaging Coalition is to remove petroleum-based plastic from your pantry. OSC2 Packaging Coalition has developed a home compostable flexible packaging option and got retailers on board to launch the innovation in store.

One of the key initiatives of OSC2 Packaging Coalition is to secure a functional and sustainable option for heat sealable flexible packaging overwrap and stand up pouch applications. This is an Achilles heel in the industry, since many of the most sustainably minded companies in the world do not have an environmentally friendly, non-GMO option when it comes to flexible packages.

Associated Labels and Packaging has developed a compostable packaging solution that was presented at the OSC2 Packaging Coalition Meeting at Expo West in 2014: North America’s first 100% Backyard Compostable Stand-Up Pouch.

As the trend for all natural food continues, the food produce market has started to reflect the same messages though its packaging.

Flexible Packaging and Stand-up Pouch manufactring has taken an innovative turn to mirror the change in consumer lifestyle. Conventional and rigid packaging has been replaced by more intricate designs that combine fresh and greener credentials. Brand specialists predict, “Natural packaging is becoming more and more popular as consumers want to know the origins of their produce.”

“To meet this demand, food brands are rolling out packaging that communicates simplicity, purity, and natural origins. Beautifully photographed, fresh-looking ingredients are gracing packages on nearly every grocery shelf.” Add earth friendly flexible packaging to the equation and you take your consumer’s experience with your brand to the next level. Natural packaging, such as the innovative 100% backyard compostable pouch, can be used to reinforce integrity and trust in a brand.

The natural and subtle touch of 100% backyard compostable food pouches gives producers an opportunity to move to a sustainable and influential environmentally friendly stand-up pouch. “Bio-resins, plant-based packaging, and dual packaging reduces waste and resonates with the environmentally conscious consumer. With food packaging being a major attraction in supermarkets, the need to stand out is more critical than ever.”