For a brochure, 1/4 page or spot use, with 10,000 or less distibuted, I got $275 low, and $425 average USD. I would ask those questions. Is it a brochure, or what? Is it 1/4 page, 1/2 page or full? What is the planned ditribution? These are the things I start with. See what they say and then talk $$$$. Congratulations. I hope it works out.