2014 brought opportunities and challenges – what will 2015 bring?

Big Data and Analytics: taking you on a journey. Interact with our new infographic which summarises many of the key headlines of 2014

Top-10 fraud trends we’ve seen in 2014

This year has already been punctuated by a litany of high-profile frauds, ID thefts and data breaches. Here are the top 10 Fraud trends for 2014:

38 out of every 1000 customer records could flag up as fraudulent!

38 out of every 1000 customer records could flag up as fraudulent! how effective are your online fraud defences?

How well do you anticipate your customers’ needs and behaviours?

Have you considered where your next sets of customers are going to come from? Our animation highlights key areas of your portfolio that could provide valuable insight into opportunities you could be missing.

Endless possibilities. One Mosaic.

Mosaic is our most comprehensive cross-channel consumer classification, built for today’s hyper-connected world.

Understanding your audience is the first and greatest step towards more efficient and effective marketing. Find out why in this interesting blog which discusses why audience is so important in the modern world.

This year has already been punctuated by a litany of high-profile frauds, ID thefts and data breaches. We know the fraudsters are flexible, fast, relentless and inventive. They’re also indiscriminate in who they target and will often simply opt for the easiest opportunities.

For newly formed companies, or for companies looking to expand their current product offerings, entering a new market can pose a risk. If you don’t have the ability to assess each applicant individually it can be difficult to set an appropriate strategy for taking on new customers. Without this, how would you know whether they would be the right customers that complement your current customer base, or aspirational customer base?

The Digital Marketer Survey is now live and we want your help. Complete the survey by December 5 to guarantee a free copy of the final report and be in with the chance of winning a £100 John Lewis voucher. Just in time for Christmas

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Latest Thinking

Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections.