Tesla stock hit another new record high Monday… up a staggering 1,200% since the company went public in 2010.

Still, the bears can't give up – not the least of whom is legendary hedge fund manager David Einhorn, who roars that the stuck is in a bubble and on the verge of crashing.

I can't blame him. I'd be bearish, too, if I were the "Mayor of Shortsville" and talking my own book… and if I thought Tesla was a car company.

Tesla's got a secret.

Tesla Should Fail… but Here's Why It Won't

Every conventional metric in the book says Tesla Inc. (Nasdaq: TSLA) is a bust. Earnings per share are negative, the beta is high, and there's a sea of red in the numbers.

Compared to other car manufacturers, production is basically nonexistent – if that's what you call the 76,230 vehicles the company sold in 2016 – when compared to the 17 million sold in each of the last two years in the United States.

By comparison, General Motors Co. (NYSE: GM) sold more than 3 million vehicles, while Ford Motor Co. (NYSE: F) sold more than 2.5 million.

Adding fuel to the proverbial fire, most industry experts have major doubts about Tesla's ability to compete against major names like Honda, Nissan, Volkswagen, and Audi when those companies finally field electric cars.

First-mover advantage only lasts so long, they reason. Besides, goes the alluring argument, Tesla's operating loss was $15,000 per vehicle until very recently. Then there's the fact that the company's also hemorrhaging cash to the tune of $5 billion per year.

Many of those same "experts" are worried about Elon Musk's ability to manage the company. Among other things, he's tied up in the space race, artificial intelligence, the Hyperloop, and the "toxic" acquisition of Solar City.

When, in fact, that's the whole point.

Tesla is not just a car company.

Tesla Is a Utility Killer

The fact that Musk is involved in so many things is precisely the attraction here and why savvy investors would be wise to pay attention.

Not one in 100,000 investors understands this, which is why so many have been left behind already – and why so many more will be if they don't get on board.

Tesla cars are nothing more than a ticket to entry in Musk's mind.

The real prize is controlling electricity from "soup to nuts," to borrow an old expression.

Premium subscribers to our sister publication, the Money Map Reporthave had the early (and urgent) opportunity to tap into the expected energy spending boom under President Trump's administration. But this profit play was just one of 10 that I delivered to those subscribers – a select group of "26(f) programs" that you can still "enroll" in today.

These programs gave American retirees the chance to add up to $68,670 to their portfolios …

Keith Fitz-Gerald has been the Chief Investment Strategist for the Money Morning team since 2007. He's a seasoned market analyst with decades of experience, and a highly accurate track record. Keith regularly travels the world in search of investment opportunities others don't yet see or understand. In addition to heading The Money Map Report, Keith runs High Velocity Profits, which aims to get in, target gains, and get out clean. In his weekly Total Wealth, Keith has broken down his 30-plus years of success into three parts: Trends, Risk Assessment, and Tactics – meaning the exact techniques for making money. Sign up is free at totalwealthresearch.com.

I told one of the Tesla engineers when I was visiting the Gigafactory last December and January that the industrial "powerwall" that they had just delivered to an utility in California would eventually dwarf the car business. It can actually start to make wind and solar practical and allow for them to supply some base-load to the grid. It could be an answer to extending the load capitally of major electrical transmission lines by equalizing cyclical loads over a 24 hour period. Also I showed PDF samples of what the proposed solar roof material looked like and she was impressed. A few years back our engineering society had toured a house that had been set up by a major chemical company to showcase their solar roofing product. My wife told them it would only sell in a limited market because of it's appearance from the ground. She was right, but she thinks that the Tesla roof products overcome the ugly of the other products. I am a recently retired electrical engineer who has worked in both the chemical & utility industries.

There's more to dividend investing than picking a high-yielding stock. These dividend payers are your best bets for consistent cash payments on top of share-price gains. Enter your email below to get the report.

Money Morning gives you access to a team of ten market experts with more than 250 years of combined investing experience – for free. Our experts – who have appeared on FOXBusiness, CNBC, NPR, and BloombergTV – deliver daily investing tips and stock picks, provide analysis with actions to take, and answer your biggest market questions. Our goal is to help our millions of e-newsletter subscribers and Moneymorning.com visitors become smarter, more confident investors.