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Salesforce.com and Twitter Announce Global Strategic Alliance

With more than 400 million Tweets per day, Salesforce Radian6 and Twitter provide companies with new opportunities to listen, engage and gain customer insight in real time

Alliance connects social enterprises to the voice of the customer
SAN FRANCISCO – June 13, 2012 - Salesforce.com [NYSE: CRM], the enterprise cloud computing company (http://www.salesforce.com/cloudcomputing/), and Twitter today announced a strategic global alliance to provide Twitter’s Firehose of public Tweets to Salesforce Radian6 customers. This powerful combination allows businesses to analyze the more than 400 million Tweets generated daily to listen, fuel engagement and gain customer insight. This latest effort builds on an existing three-year relationship between the two social pioneers.
Comments on the News:
• “Twitter has changed the way people around the world communicate and interact with brands,” said Marcel LeBrun, SVP and GM for Salesforce Radian6. “The alliance between Twitter and salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers and build brand identity.”

• “Companies look to Twitter to connect with their customers in real time about the things that matter to them. Salesforce.com understands how to facilitate these interactions,” said Jana Messerschmidt, vice president of Business Development at Twitter. “Combining the power of Salesforce Radian6 with Twitter helps companies understand and respond to their customers as these conversations are happening.”

Salesforce.com and Twitter Global Strategic Alliance
Salesforce.com and Twitter have announced a global strategic alliance that provides full access to the Twitter Firehose of public Tweets to Salesforce Radian6 customers. This alliance allows social enterprises to turn the massive volume of social conversations about their products, brand and industry into dynamic engagements that strengthen customer relationships. As companies continue to transform their business for today’s social world, this alliance empowers them to engage with customers in entirely new ways.

Supporting Resources
• For more information on Salesforce Radian6, please visit: www.salesforce.com/radian6
• Follow @Salesforce or @Radian6 on Twitter
• Like Salesforce Radian6 on Facebook: http://www.facebook.com/radian6
• For more details on the news, please visit blogs.salesforce.com

About Salesforce.com

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).