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Cox Communications

Marketing Specialist

JOB_REF_CODE: ARBCOX099-749798

MKT: Plans, develops, and executes an integrated, multi-tactical marketing programs responsible for producing customer (RGU) and revenue growth in the residential and/or commercial business segments. Responsible for the development and execution of bundled growth strategies, and for the launch and ongoing maintenance of new product introductions and product enhancements, as well as the pricing, product features and overall user experience for residential and commercial business opportunities. Generates sales leads for all sales channels (call center, web commerce, retail partner locations) utilizing mediums that include television, direct mail, print, radio, and door tags to expand market share and to increase revenue. Some roles may focus on one specific product line.

1-Implements and assists with the development of strategic and tactical marketing programs to ensure that the system achieves revenue, net gain and margin contribution goals.2-Utilizes mediums that include television, direct mail, print, radio and door tags to produce leads for all sales channels, ranging from making the phones ring in the call center, to generating web commerce, to driving traffic to retail partners┐ locations.3-Supports management with annual budget preparation and monitoring of operational expenditures through analysis of product, acquisition and retention program performance.4-Analyzes and reports market performance to ensure optimal RGU growth and maximize revenue generation.5-Researches and analyzes consumer behavior information to determine trends and identify opportunities for customer growth.6-Collaborates with other departments to ensure program effectiveness and to identify areas of opportunity to drive added revenue exist.7-May be specifically assigned to one or more products and responsible for the marketing activities directly related to the achievement of revenue goals for that product.8-Executes marketing plan set forth by product and/or sales manager.9-Tracks marketing expenses against budget, and reports variances.10-Analyses inventory report for material orders, inventory versus current and project usage.11-Generates direct mailing lists and call-out lists that target specific market/niche segments.Requirements:1-Marketing degree or related field experience required2-1 year of experience required3-1 year of customer service experience preferred4-Telecommunication experience preferred5- Managing to budget experience preferred6- Excellent computer skills a must ┐ all applications7-Must be creative, organized, detailed oriented and have great analytical skills8-Must be able to communicate with all levels of management as well as interdepartmentallyDept/Org Scope & Impact - Entry level professional contributor on a project or specialty work team; Work is similar to that performed by senior-level employees in support/paraprofessional roles without degrees/certification to gain practical exposure to application of theories/principles of specialized area; Work is of limited scope, typically on smaller, less complex projects/ assignments or providing support for larger projects/ assignments that have department and area impactPerforms basic tasks and functions for professional field of work; Works in compliance with established procedures and/or protocols. Identifies and resolves readily identifiable, clearly-defined problems; Demonstrates skill in data analysis techniques by resolving missing/incomplete information, inconsistencies/anomalies in routine research/dataProblem Complexity - Performs basic tasks and functions for professional field of work; Works in compliance with established procedures and/or protocols. Identifies and resolves readily identifiable, clearly-defined problems; Demonstrates skill in data analysis techniques by resolving missing/incomplete information, inconsistencies/anomalies in routine research/dataAutonomy - Nature of work requires general supervision; exercises judgment; may be paired with a mentor; Work typically involves regular process checks or review of output by a coworker and/or supervisorKnowledge - grasp of professional principles and skills. Knows and effectively uses fundamental concepts, practices, and procedures of particular area of specializationInfluence/People Leadership - May provide general guidance/direction to or train junior level support personnelAs the third largest cable provider in the nation, Cox Communications, Inc. is noted for its high-capacity, reliable broadband delivery network as well as the company's ability to provide superior customer service. For Cox, it's not about being the biggest; it's about being the best.

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