Maybe this is only me, but I think a lot of bands don't really care for that anymore. In my opinion, the band-name is very important in Heavy Metal and it should be chosen carefully.

Of course, nowadays most simple and memorable names are already taken since the 80ies and 90ies (sometimes even by multiple bands), but with internet you can check pretty fast if your idea is not already taken. Also, I would say that it became harder to come up with something new, but isn't that the point of creativity, to make some effort on your own?

If you don't know what I mean with a "bad" band-name, here are some subjective criteria out of my mind:

- bandnames that are just lifted from another band's song- or albumtitle, without being musically influenced by the band in question
- cryptic and hard to pronounce names in obscure languages like Latin, Greece, Icelandic etc.
- bandnames that are longer than 2-3 words

a long band name most probably belongs to a "modern" bullshit band iconized by mtv-losers, so this parameter allows me to ignore the band without even having to listening to it _________________find comfort in serpent's breath...

It's important for shure but man.... unless u are actually the artist... you have no clue.. my point is, most people just don't know and thus no capacity to understand. Happy hannukah oh jew jewlerers. Its also about metal getting "smart". Aestethis can be overcome by intelligence. Aeons shuffle. That was not whatitwasintheeighties.
This our new era is complex... So study! To make what ever your ideal.