Fox Insiders

Influencers

Who it's for

What we did

How we did it

Created a unique blogger program which would further cement our well-established relationships with bloggers, developing a title-by-title approach into a long-term strategy.

Hand-picked a selection of brand-loyal ambassadors, forming a genuine relationship through regular dialogue and rewards; providing experiences and opportunities that would increase peer-to-peer conversation and generate authentic buzz and excitement for each new release.

Opted for a non-paid approach to build true endorsements and genuine recommendations, refining our strategy continually by listening to the bloggers and responding to their feedback.