HOW IT LOOKS/FEELS/SMELLS: This white lotion feels smooth and comfortable on the skin and has no added fragrance.

WHY WE LIKE IT: Free of silicones, parabens, phthalates, and pretty much anything bad or controversial, this lotion is really gentle. It's great for babies and leaves skin as soft as you could hope for. The formula is light, though, and may not be hard-core enough if your skin is seriously dry.