7 April Fools’ Pranks We Wish We Saw Today

Some ideas for popular brands

As NewsFeed has been compiling its annual list of the best April Fools’ pranks pulled by major companies, from edible pizza boxes to a networking platform for cats, we have also been daydreaming about the pranks that should have been pulled today, such as:

Oculus Ruff: Oculus Rift headset for dogs, which plays videos designed to keep dogs entertained while their owners are out of the house.

Timber: In Tinder’s new app for lumberjacks, users saw right and left instead of swiping right and left.

Napchat: Snapchat sends out photos of people drifting off in unlikely places around the world.

Surfborts: At midnight, inspired by the lyric in her song “Drunk in Love,” the pop star Beyoncé quietly debuts a line of surfboards called surfborts with accompanying music videos of Blue Ivy flawlessly catching waves.

Reality Tear-V: Live television of someone cutting an onion for 29 hours straight, sponsored by The Onion and Norway’s national broadcasting service NRK, which has been known for airing slow-going shows like 18 hours of salmon swimming upstream.