Samsung (News - Alert) Electronics America, Inc., America's fastest growing appliance
brand1 and a global category leader, announced that renowned
chef Daniel Boulud is joining Samsung Club des Chefs, an industry-first
culinary initiative launched in 2013 that brings together celebrated
chefs from around the world to collaborate with Samsung on the
development of next-generation new product innovations.

Renowned chef Daniel Boulud is joining Samsung Club des Chefs, an industry-first culinary initiative launched in 2013 that brings together celebrated chefs from around the world to collaborate with Samsung on the development of next-generation new product innovations. (Photo: Business Wire)

Best known for his Michelin three-star restaurant DANIEL, Boulud is a
French-born chef and restaurateur with restaurants in the United States
(locations in New York City, Las Vegas, Palm Beach and Miami; Boston and
Washington, DC locations to open Fall 2014), Canada, United Kingdom and
Singapore. The James Beard Award winner first gained recognition at the
age of 15, when he was a finalist in France's competition for Best
Culinary Apprentice. In his early years in New York, Boulud served as
Executive Chef at Le Cirque, where he elevated the restaurant to one of
the most highly rated in the country. Considered one of America's
leading culinary authorities, his current restaurants, in addition to
his flagship DANIEL, include Café Boulud, db bistro moderne, Bar Boulud,
Boulud Sud, Épicerie Boulud and DBGB Kitchen and Bar.

"We are honored to have Daniel Boulud join our distinguished team. Club
des Chefs is a great example of how Samsung taps into insights - in this
case, from professional chefs - to develop kitchen products with an
unmatched level of innovation, performance and premium style," said
Boo-Keun Yoon, President and CEO of Consumer Electronics at Samsung
Electronics Co. Ltd. "Samsung's Club des Chefs program was designed to
bridge consumers to insights from the masters of the culinary world.
With the involvement of Daniel Boulud and our roster of chefs, we are
taking the premium home appliance category to a new level."

In addition to Boulud, Samsung Club des Chefs includes:

Michel Troisgros, the third-generation owner of a three Michelin star
restaurant since 1968, La Maison Troisgros in Roanne, France. He
serves as president of Samsung Club des Chefs;

Christopher Kostow, the second American-born and the third youngest
chef ever to receive three Michelin stars for Meadowood in Napa
Valley, California;

Eric Trochon, winner of Meilleurs Ouvriers de France 2011, one of the
most difficult national cooking contests in France, and renowned chef,
food stylist and professor at the Ferrandi Culinary School in Paris;

Éric Fréchon, three-star Michelin chef and executive chef of the
restaurant Épicure at the Hôtel
Le Bristol in Paris;

Davide Oldani, the owner and chef of the restaurant D.O. in Milan, and
a rising culinary star in Italy.

"Growing up in France, building my career in New York City, and
traveling around the world has shown me how global the culinary
community is," said Boulud. "With my chef friends in different parts of
the world, our main topic of conversation is always cooking. Joining
this esteemed 'Club de Chefs' gives us the opportunity to collaborate
and innovate further, while guiding the creation of new products which
will enhance the enjoyment of cooking at home. With its focus on
technological innovation and elegant design, Samsung is the perfect
partner to bring all of these elements together."

Introducing the Samsung Chef Collection

For the past year, Club des Chefs members have shared their culinary
expertise and insights with Samsung's own team of product development
experts to help develop, test and bring to market new products. Now
available at retail, the new Samsung Chef Collection suite of kitchen
appliances was designed to offer an awe-inspiring level of innovation,
performance and premium style to meet the needs and wants of the most
discerning home cook. The new Samsung Chef Collection features:

The Samsung Chef Collection 4-Door Refrigerator (models:
RF34H9960S4/AA, Sparkling Water; RF34H9950S4/AA, Non-Sparkling Water),
which includes several chef insight-driven features focused on
temperature. Chef Mode minimizes temperature fluctuation to preserve
the texture and flavor of food. By setting an overall refrigerator
temperature of 36°F, it automatically adjusts the temperature of other
compartments which store ingredients which are more fresh and fragile,
like the Chef Pantry. The Triple Cooling System provides temperature
and humidity control in all three zones of the refrigerator, while a
stainless steel Metal Cooling plate in the rear wall reduces the loss
of cold air when the door is opened. The Fridge-In-Freezer, a bottom
right door that can be converted from refrigerator to freezer, offers
maximum flexibility with four temperature settings: Fridge (41ºF),
Chilled (40ºF), Soft Freezer (23ºf) and Frozen (-9º - 1ºF). Available
now. MSRP $5,999 (with sparkling water dispenser) and $5,699 (without
sparkling water).

The Samsung Chef Collection Dishwasher with WaterWall Technology
(model: DW80H9970US), which features a sweeping wall of water to
deliver never before seen cleaning versus conventional circular water
jets. Available now. MSRP $1,699.

The Samsung Chef Collection Slide In Range (model:
NE58H9950WS), which is now available in electric, induction and gas
versions and includes sophisticated oven control levels and precise
temperature regulation. A premium built-in finish makes this an
attractive addition to any kitchen. Available now. MSRP $2,499.

The Samsung Chef Collection Over-The-Range (OTR) Microwave
(model: ME21H9900AS), which allows home cooks to simply place their
dish in the oven and choose the desired dish and weight option
settings from the auto cook menu. Sensor cooking technology ensures
optimal cooking time and temperature. Available now. MSRP $599.

Meet the Club des Chefs

Boulud and other Club des Chefs members will join Samsung executives on
June 11 at 4:15 p.m. for the launch of Samsung's 2014 Home Appliance
line at Samsung Living Atelier, a participatory center of home appliance
innovation and design that epitomizes thecreativity, energy,
vibrancy and sheer innovation of Samsung Home Appliances. Located at 837
Washington Street in New York City and open to the public Saturday, June
14 and Sunday June 15, this interactive workshop and new product
showcase will allow visitors to experience the latest Samsung kitchen,
laundry and cleaning products first-hand.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), is a recognized innovation leader in consumer electronics design
and technology. A wholly owned subsidiary of Samsung Electronics Co.,
Ltd., SEA delivers a broad range of digital consumer electronics, IT and
home appliance products. Samsung is the market leader for HDTVs in the
U.S and America's fastest growing home appliance brand. To discover more
of the award-winning products you love with Samsung, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening
new possibilities for people everywhere. Through relentless innovation
and discovery, we are transforming the worlds of TVs, smartphones,
tablets, PCs, cameras, home appliances, printers, LTE (News - Alert) systems, medical
devices, semiconductors and LED solutions. We employ 286,000 people
across 80 countries with annual sales of US$216.7 billion. To discover
more, please visit www.samsung.com.