Kettle Food’s annual “People’s Choice” campaign was innovative because it brought the voice of the collective together before social media really took off. The campaign allowed users to vote on their favorite new chip flavor (either just through looking at the flavors, or by ordering a sample pack in the mail.) I ran the entire campaign, from managing the shipping and product fulfillment, to the website, the app development, the advertising, the social media outreach and vendor management.

Daryl:
Nice Blog Claire, the industry is already massive and still in it's in...

My non-profit: Le’Or Education Fund

Made possible with seed funding from Dr. Bronner's Magic Soaps, Le'Or is a new 501c3 dedicated to bringing the Jewish community together around the issues of marijuana legalization and larger drug peace. Find out more at leor.life.

Thanks for stopping by! If you are growing your cannabis business in the Pacific Northwest please email me at clairekaufmann (at) gmail (dot) com.
I can assist you with market data analysis as well as with specific on the ground resources.
To learn more about my non-profit, please visit leor.life.