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Tag Archives: newspapers

2015 was the worst year for newspapers since the Great Recession, with circulation falling by 7% and advertising revenue falling by 8%, according to Pew Research Center’s annual State of the News Media report. digital ad spending went up 20% last year; local TV revenue is steady at $18.6 billion; cable news viewership jumped 8% during… read more

A new survey of the top 25 newspapers shows print circulation plummeting since 2013. There remain only two print newspapers in the entire country (the Wall Street Journal and New York Times) that sell more than a half million copies per average weekday, only six that sell a quarter of a million copies.

The New York Times will likely reach a million digital subscribers by this summer, but that subscription revenue – and even the likely concurrent lift in digital ads, still isn’t nearly enough to make up for its print losses.

Comparing data from 2002 to 2015, Edison Research tracked the question to media users: “Among the Internet, newspapers, radio and television, which one is the least essential to your life?” Newspapers took it on the nose. The legacy media was down, or should we say up, with nearly 50% saying it was “Most Least Essential,”… read more

What will happen to local media in 2015? It’s not going to be the newspaper apocalypse all over again, but the inflection point has arrived in 2014, setting the stage for local broadcasters to understand the anguish of losing audience and advertisers.

This week Gannett and Tribune split off their newspaper groups from broadcast/digital properties. The companies now join a long line of media companies splitting publishing from broadcasting. In his blog, media observer Jeff Jarvis says newspapers have 24-36 months remaining before before the circulation of print newspapers fall below critical mass for certain advertisers.

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