As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

CREATIVE DELAYS SLOW UNITED ADS: NO OK YET FOR 1ST FALLON WORK

Five months after winning the $70 million domestic portion of United Airlines' ad account, Fallon McElligott has been struggling to get creative approved, executives close to the Minneapolis agency and the airline said.

Last month, United said the campaign's introduction had been moved from February to May, but it has not connected the delay to unhappiness with the creative.

BACK TO DRAWING BOARD

But a Fallon insider and other executives said a cautious United has sent several rounds of the work back to the drawing board for testing and refinement.

"We are continuing to work with our new ad agency, and we will have a new campaign in May," said Mike Howe, director of advertising and promotion for United.

Fallon Chairman Pat Fallon could not be reached for comment.

While it's not unusual for a big campaign to take months to develop, United's delay is raising eyebrows.

The airline put its account into review after 31 years with Leo Burnett USA, Chicago, shortly after a new team of marketing executives took over at United last summer. Following a lengthy process, United gave its domestic creative account to Fallon and its international and media accounts to Young & Rubicam, New York.