Finnair joins Worldhotels in loyalty-club marketing

In collaboration with Worldhotels, which groups together around 500 luxury properties around the globe, Finnair has launched a new points-boosting scheme for loyalty club members. Until March 31, Finnair Plus members will be able to earn 1000 Points (500 base and 500 bonus) per stay at participating hotels worldwide.The project includes around 100 Worldhotels properties, such as the Hotell Liseberg Heden in Gothenburg, the Residenza di Ripetta in Rome, Cassa Hotel & Residences in New York Harbour, the Grand Kowloon in Hong Kong, the RIHGA Royal Hotel Tokyo and the Hotel Bristol Geneva.TTG[photo courtesy Finnair]