"AMD will sell Transmeta's Efficeon chips under the AMD brand for PCs in the Microsoft FlexGo project. FlexGo PCs will be sold to consumers and small businesses in emerging markets such as Thailand and Brazil. Consumers don't have to pay the full price of the PC at the time of purchase; instead, they pay incremental amounts as they increase their use of the computer.

The Efficeon chips, which are cheaper than standard PC processors, are the only chips approved for the program. The metering code for running FlexGo is also incorporated into the processors. Because AMD has not yet adapted its chips to FlexGo, it's re-branding the Efficeon"