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MediaLink Presents: MASS-terclass: The New Age of Mass Personalization

Wednesday, 28 September at 12:00 PM
Times Center Stage

In this session...

You used to have to choose between personalization or scale. No longer. Join AT&T’s Entertainment Group CEO John Stankey alongside MediaLink Chairman and CEO Michael Kassan, followed by a panel of industry thought leaders, as they delve into the next iteration of marketing, highlighting the areas that marketers, agencies and technology companies need to develop in order to succeed in this age.
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You used to have to choose between personalization or scale. No longer. We’ve entered the new age of mass personalization enabled by technology and driven by data. Still, many marketers are not quite sure how to operate in this new reality. Join AT&T’s Entertainment Group CEO John Stankey who is leading the telecommunications giant alongside MediaLink Chairman and CEO Michael Kassan, immediately followed by a panel of industry thought leaders, as they delve into this next iteration of marketing, highlighting the areas that marketers, agencies and technology companies need to develop in order to succeed in this age.
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Presented with

Speakers

Michael Kassan
Chairman & CEO
MediaLink

John Stankey
CEO, AT&T Entertainment Group
AT&T

Daryl Simm
Chairman & CEO
Omnicom Media Group

Andrew Robertson
President & CEO
BBDO Worldwide

David Lubars
Chairman & CCO
BBDO

Fiona Carter
Chief Brand Officer
AT&T

Event Details

Event Type Seminar

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