Bulk Mailing

Bulk mailing is the delivery of advertising material to recipients of email. The delivery of advertising mail forms a large and significant portion of the direct marketing industry. Many people respond positively to direct mail advertising and find useful goods and services on offer. We offer bulk mailing solution to targeted people through a registered databases.

Advantages for marketers include the following :

Targeting : Historically, the most important aspect of direct mail was its ability to precisely target previous customers. For many industries, including publishing and non-profit organizations, direct mail is the chief means of acquiring new customers, subscribers, or donors.

Personalization : Direct mail can address the customers personally and be tailored to their needs based on previous transactions and gathered data.

Optimization : Because of its direct accountability, direct mail can be tested to find the best list; the best offer; the best creative treatment (writing or design); the best timing (and many other factors).

Analysis : The bulk mailing is large enough to allow statistical analyses. These enable better selection of offers and lists for future mailings. Another analysis performed on direct mail campaigns is Return On Investment (ROI) or an incremental Return on Investment, looking at the behavior of those who received the campaign vs those who did not. Without a positive ROI, a marketer should make changes to the program in order to improve results in the next round.

Accumulation : Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.

How it Helps the marketers :

Efficient use of advertising money

Highly selective, targeted and personalized

Flexible

High quality reproduction

Response easily measured

Return on investment (ROI) relatively predictable based on past performance

Can be designed with information or entertainment value to recipient, improving customer loyalty