Credits & Description

APAV - Portuguese Association for Victim Support, is an association that provides legal, social and psychological support to victims of violence of any kind.
In Portugal, there is the idea that police and justice doesnât work, so most victims end up not making the complaint neither seek help to overcome the trauma.
This causes the victim to suffer alone with that crime and give them the feeling of lump in the throat, which turns out to be most of the times more violent than the aggression itself.
In this Ad, APAV reinforces that is here to provide the necessary help and undo this lump, asking people to denounce.
Category: Public services & utilities
URL: http://apav.pt
Client: APAV - Portuguese Association for Victim Support
Agency: McCann, Lisbon
Country: Portugal
Executive Creative Director: José Godinho Marques
Art Director: Tiago Prandi
Art Director: José Godinho Marques
Copywriter: Tiago Prandi
Copywriter: José Godinho Marques
Copywriter: Tomás Gama
Account Director: Sofia Belo
Illustrator: José Godinho Marques
Account manager: Marta D'Orey