Wednesday, July 13, 2011

Congratulations to the Direct Selling Association (DSA) on the terrific coverage it received this week from The TODAY Show! The segment showed the vibrancy of the modern direct selling industry, highlighting the flexibility and fun of running your own business, while painting a realistic picture of the amount of work it takes to be successful.

PCG has worked with DSA for more than five years on an Image Enhancement Program, an integrated communications and marketing campaign designed to help change outdated perceptions of the direct selling business (think Mary Kay and Avon). The effort is paying off. As the TODAY segment noted, there are now more than 16 million direct sellers in the United States – a record number for the industry.

Watch the segment below to get a snapshot of the direct selling industry and an inside look at a home party. It may inspire you to attend a friend’s party or even to host one of your own.