Analytics & Insight

We help you to get more from your data

Whatever your brief, from enhanced eCommerce issues to implementing Google Analytics or Analytics 360, we have the skills and expertise to make full use of the large and complex data sets at your disposal.

As a Google Analytics Certified Partner, Croud can help with everything from measurement strategy to Google Analytics implementation and optimisations.

Croud’s highly experienced in-house team is supported by a global network of specialist analytics Croudies - from data scientists to UX and CRO practitioners. Through close integration with every part of the agency, Croud’s analytics team also has an in-depth understanding of the full cross-channel marketing mix.

Croud keeps up-to-date with the latest products and processes - innovating on each new development - leaving you to focus on your business.

Our areas of expertise

Implementation & tracking

Whether you’re looking to audit your existing Google Analytics set-up or troubleshoot tracking issues, Croud will help you get the right tracking in place.

We can help you get the right tracking in place. Whether you’re looking at implementing GA Enhanced E-commerce, reviewing your entire measurement framework or reading our in-depth audits of your existing Google Analytics set-up, at Croud we have a team with the technical expertise to help troubleshoot all your implementation and tracking problems.

Measuring performance

From all-encompassing, cross-channel measurement strategy, to making sure you understand each channel’s role in the digital journey, we can help you make the most out of your analytics data.

We’ll help you see the wood from the trees when it comes to your digital marketing performance measurement. Understanding the ROI of your marketing activity, as well as its impact on business performance, is our forte. We have the in-house expertise to use the market leading analytics platforms to their maximum potential as well as utilising the best data visualisation tools to report on your performance.

Attribution

As attribution experts, we have the best tools immediately available to help measure the effectiveness of your performance, in the way you need it.

We have the best tools immediately available to help measure the effectiveness of your performance, in the way you need it. By reviewing how different channels perform and how they interact with each other, we can help you make the best informed decision possible based on your data. We will help set up and configure Google Analytics 360, Adobe Analytics, and many other attribution tools, so you can get the most out of these powerful platforms.

Conversion Rate Optimisation

Whether it’s identifying user journey pain points or optimising landing pages, our team will ensure you’re testing in the right places with the right hypotheses.

With a thorough onboarding process that gets grounded in your business and its data, we make certain to test with your business cycles in mind. With our Croudie network, we also have an unparalleled resource of UX designers and web developers to help deliver tests that push the limits, but not your own development resource.

Data Science

Make the most of the large and complex data sets at your disposal by leveraging the skills of both our internal Data Science team and our experienced Croudies.

With both an internal Data Science team and our Croudie network, we have the skills and expertise to make full use of the large and complex data sets at your disposal. Whether you are after deep insights to aid your decision-making; you’re keen to retarget customers with marketing activity based on attributes in your CRM data; or you’re looking to develop machine-learning models and infrastructure to predict outcomes or classify data points, at Croud we can help you to become a business that tackles data challenges and embraces its opportunities.

Media planning

With access to cutting-edge tools and techniques, we can optimise your media spend across online and select offline mediums, giving you the best performance.

Using our proven media planning framework, we help businesses understand where they are spending and whether they’re spending their budgets on the most effective channels. This, when coupled with both Croud’s in-house experience and that of the networks, allows us to review, educate and make recommendations to improve your performance.

See the results

After working together with Croud, I can easily prove that Manfrotto is now using a complete data-driven approach for eCommerce, thanks to the fact that we can clearly base all our search strategies and decisions on reliable data.