HARRIS TEETER PROMOTIONS ADVANCE PRIVATE LABELS

CHICAGO -- Aggressive introductory promotions early in the decade for two private-label lines have helped the brands become integral parts of the private-label program at Harris Teeter, Charlotte, N.C.The introductions of Hunter All Natural ice cream and President's Choice soft drinks have led to significant increases in the private-label share in their respective categories, according to Fred Morganthall,

CHICAGO -- Aggressive introductory promotions early in the decade for two private-label lines have helped the brands become integral parts of the private-label program at Harris Teeter, Charlotte, N.C.

The introductions of Hunter All Natural ice cream and President's Choice soft drinks have led to significant increases in the private-label share in their respective categories, according to Fred Morganthall, the chain's senior vice president of operations.