"How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Google’s own relevance measure—the ranking of their organic search results—to determine what social content should appear in the areas where Google+ results are currently hardcoded."

It's unclear whether or not this site is officially the work Facebook, Twitter, and MySpace, the companies, or just something put out by a bunch of their employees. In an FAQ, the product is said to be "a proof of concept built by some engineers at Facebook, Twitter and MySpace and in consultation with several other social networking companies."

A telling detail: to use the product, you have to install a bookmarklet labeled "Don't Be Evil."

FocusOnTheUser.org will inevitably raise uncomfortable antitrust questions for Google. Is it using its search market share dominance to unfairly promote its own social products? Is that different than the kind of product "bundling" that got Microsoft?