Scott Abel

Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist, lecturer at the University of California, Berkeley, School of Information, EContent Magazine columnist, and a vibrant speaker frequently employed at content industry events. He co-produces several content industry events including Content Strategy Workshops and the Intelligent Content Conference. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. He works to help content-heavy organizations adopt the tools, technologies, and techniques needed to connect content to customers.

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About this site

Each week, we feature a guest expert who will define and help you understand an important term every content strategist should know and understand. 52 weeks. 52 terms. 52 definitions. 52 essays from 52 experts. This is the beginning of a common language. The language of content strategy.

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You can buy the book now, with all fifty-two definitions, essays about the importance of each term, and a full index.