The owners of Cleethorpes' Papa's restaurant on The Pier have officially launched the national bucket of batter challenge.

The first to get drenched in batter was Sid 'Mr Papas' Papadamou who was covered in a pail full of the unique Papa's batter used to coat their fish and chips.

Sons George and Dino poured it over their dad at the entrance to the popular restaurant at the start of a fund-raising campaign in aid of The Fishermen's Mission.

The Papas family, from left, George Papas, Sid Papas and Dino Papas, take on the Batter Bucket Challenge, outside their fish and chip restaurant, on Cleethorpes Pie (Image: Rick Byrne / Grimsbylive)

The owners aim to raise a total of £100,000 by getting chip shops and supporters to take part in the challenge in the same way the ice-bucket challenge swept the country in the summer of 2014.

But the hardcore chip shop owner decided to launch the campaign as temperatures plummeted to zero on Cleethorpes seafront.

The Papas family, from left, George Papas, Sid Papas and Dino Papas, take on the Batter Bucket Challenge, outside their fish and chip restaurant, on Cleethorpes Pier (Image: Rick Byrne / Grimsbylive)

Covered head to foot in batter, Sid said: "That was freezing. But it worth it to show support to the guys who go out everyday in freezing temperatures to bring home the fish. They do this every day out at sea."

George said: "Our fishermen take a battering every day for us so we are taking a battering for them. We are doing this in association with the Fishermen's Mission. Not only do we care about the quality of fish we cook but also the conditions our fishermen work in.

"We are going to fund raise and hope to raise £100,000. We will be nominating other chippies and suppliers to take the batter bucket challenge."

The Papas family, from left, George Papas, Sid Papas and Dino Papas, take on the Batter Bucket Challenge, outside their fish and chip restaurant, on Cleethorpes Pier (Image: Rick Byrne / Grimsbylive)

As they covered the renowned fish and chip owner, the sons nominated Austin at 'Chip Chat,' Helen Edmonds of 'Fry' magazine, Richard Ord of Coleman's fish and chip shop, the boys at Middletons Batter, who supply Papas and Barry Dickman of BD signs, Nottingham.