The Creative Curve

From the Preface

"We’ve all been told a lie about the nature of creativity...My goal in writing The Creative Curve is to reveal the truth about creative success: that there is in fact a science behind what becomes a hit and that today’s neuroscience gives us an unprecedented ability to decode and engineer the necessary moments of 'inspiration' to create mainstream and popular work."

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Featuring Interviews With:

David Rubenstein

Billionaire Co-Founder of Carlyle Group and host of The David Rubenstein Show

Nina Jacobson

Legendary Producer (The Hunger Games, The People vs OJ Simpson) and former President of Walt Disney Motion Pictures

José Andrés

Michelin star winning Restauranteur

Kenya Barris

Creator of Black-ish

Kristen Ashley

Best-selling romance novelist

Ted Sarandos

Chief Content Officer of Netflix

Franklin Leonard

Founder of the Blacklist

Alexis Ohanian

Co-Founder of Reddit

Andrew Ross Sorkin

NYT Writer, TV Anchor, Co-Creator of Billions, etc.

Brenda Chapman

Legendary Animator and Oscar Winning Director of Brave

Pasek & Paul

Co-Creators of Dear Evan Hansen and the music behind La La Land (Won Tony, Golden Globe, and Oscar)

Casey Neistat

Youtube Creator, Combined 12M+ Social Followers

Mike Einziger

Incubus co-songwriter and guitarist

Beverly Jenkins

Best-selling novelist

M. Csikszentmihalyi

Professor and best-selling author of Flow

And Many More!

The Creative Curve overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what I call the “the creative curve” – the point of optimal tension between the novel and the familiar – anyone can better engineer mainstream success

What People Are Saying

“Allen Gannett's writing is insightful, inventive and practical, and makes you want to be more creative regardless of your profession. The Creative Curve turns shifts our understanding of creativity from a difficult-to-repeat light-bulb moment into a well illuminated and researched path to continual inspiration and creative success.”

– Shawn Achor

Author of "Big Potential" and "The Happiness Advantage"

“The Creative Curve takes on one of the most pernicious beliefs about creativity — that it is limited to natural-born geniuses. In fact, as Allen Gannett argues so capably, we all have the potential to come up with ingenious ideas and make them a reality.”

– Daniel Pink

Author of "When" and "To Sell is Human"

“All human beings have the potential for great creativity. Gannett explodes the myth that creativity is some mystical talent some are born with others not. Read this book to help understand how to unlock your own creativity, and the creativity of every person on your team.”

– Kim Scott

Author of "Radical Candor"

Getting in Touch

Please contact Danielle@Allen.xyz about larger book orders, speaking opportunities, and any interview requests.

About the Author

Allen Gannett is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com where he writes on the intersection of technology and human nature. Previously, he was a co-founder and General Partner of Acceleprise Ventures, the leading SaaS startup accelerator. He was also once a very pitiful runner-up on Wheel of Fortune.