OnStyle Notebook: Topshop and Pringle

Kendall Jenner attends the Topshop Unique show at London Fashion Week.

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LONDON — I thought the scrum of photographers were surrounding Kate Moss exiting Topshop‘s Unique collection show today, but instead they were there for Kendall Jenner, the latest member of the Kardashian clan to blossom in the public light.

Ms. Jenner, who last week modeled for Marc Jacobs in a nipple-revealing sweater and wool slacks, was seated to the right of Anna Wintour at the British fast fashion show. Topshop displayed a pretty good collection of trend pieces — a little bit Marni, a little bit Burberry – which will be sold for a fraction of a designer price come next fall. Making it a fave of the likes of Ms. Jenner — the brand has already captured the older Kate Moss fans — is savvy, savvy, savvy.

This is the fashion city we look to for innovation in fashion. But I didn’t expect to find it at 199-year-old Pringle of Scotland.

London is the reason stores are full of futuristic zany mixed-up digital prints that look like photos of someone’s vacation done collage-style, or gender morphing experiments in tailoring. They’re coming from young up-and-comers like Mary Katrantzou and Peter Pilotto and J.W. Anderson.

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