Since stepping onto the scene in 2005, London-based Erdem Moralioglu has captured hearts season after season with his wistful, delicate and feminine designs, which are most often served up in equally memorable flower prints. There's a boldness in the wallpaper florals, swaths of lace and cinched proportions, or in Erdem's unabashed love of all things flirtatiously elegant.

Since stepping onto the scene in 2005, London-based Erdem Moralioglu has captured hearts season after season with his wistful, delicate and feminine designs, which are most often served up in equally memorable flower prints. There's a boldness in the wallpaper florals, swaths of lace and cinched proportions, or in Erdem's unabashed love of all things flirtatiously elegant.