Food fads come and go. Some are good -- hello, Cronut! Some are everlasting -- bacon on everything! And some are just WTF -- flavored infused foams? Why, Ferran Adria, why? The latest craze sweeping across the country falls squarely into the last category. Yes, I mean “bone broth.”

WATCH: Every Single Food Commercial from Super Bowl 48

We chuckled, we cried, we needed showers after learning that dudes who look like walking Axe commercials not only exist in the wild, but also get kidnapped for elaborately executed Bud Light commercials. Are we giving too much away? Check out the full list of Super Bowl 48 Ads: Just the Food Commercials edition, below. (And compare to last year’s!)

Pepsi: There Since the First Halftime (Sidebar: remember how terrible Leatherheads was?)

Mandy Patinkin’s sweet sweet bear growl hawking us Chobani.

Awkward grandma flatulence for Heinz.

The Budweiser commercial that made us cry tears to wash away the bro stench of the last one.

Coca-Cola’s resurrection of House of Pain’s “Jump Around” that we never needed.

Butterfinger’s adorable attempts at cheeky swingerdom is great for most of America, tame for the staggering population of poly OKCupid couples, and terrible for the guy who left this comment on YouTube: “so butterfinger and chocolate are bisexual? well count me out for trying butterfinger cups. this ruins it for me. fucking fags i hate em all.” And a good day to you, sir!