Kellyanne Conway Promotes Ivanka Trump's Brand on Fox News

In response to Ivanka Trump's clothing line being dropped by several major retailers, and Donald Trump's angry tweet about the matter, senior advisor to the president Kellyanne Conway mentioned the brand in an interview on Fox News.

At one point in the dialogue, Kellyanne told the interviewer, "'Go buy Ivanka's stuff' is what I would tell you. I hate shopping, but I'm going to buy some for myself today," clearly endorsing the First Daughter's clothing business. Later on in the video, Kellyanne went on to say, "Go buy it today, everybody. You can find it online.” While this certainly feels wrong, as New York magazine points out, it also might actually be illegal. The article points out that as a federal employee holding a public office, Kellyanne violated a federal law that states: "an employee shall not use his public office for his own private gain, for the endorsement of any product service or enterprise."

Prior to the inauguration, Ivanka formally stepped down from her clothing line, but the brand still carries her name. Nordstrom recently dropped the line, Neiman Marcus no longer sells it, and T.J. Maxx and Marshalls recently reassessed their marketing strategy in regard to Ivanka's brand. If the Trump administration continues to use its platform to promote Ivanka's line and to admonish retailers that no longer carry it, we may start to see legal ramifications come into play.