B2B

By: Kaitlin-Ann Mulligan You are a business. Constantly university students are reminded that each of us are our own business, but how is this relevant to Business-to-Business interaction and personal relationships? Today in class Amber Naslund explained her views and definition of Business-to-Business and I realized something interesting that I never before bothered to acknowledge. Business-to-Business interactions and relationships…read more

J480/580 is a special topics course on social media marketing and strategic social media.
This course is designed to build on a basic foundation of the “how to” of specifics tools and to help students understand the why and when of social media for the purpose of building relationships and creating conversations with stakeholders and key audiences.
Most content on this site is from students in the class.