Why Ask SEO Questions?

Likely you would not buy a used car because it was both used and a car.
You also would not likely want to buy the cheapest used car (at least
you would not if you wanted a reliable used car).

When you buy the services of an SEO you are investing and taking a
chance. Most successful businesses take chances though most do not take
blind risks.

Many SEOs may not have the time to answer all of the questions listed
above (as I probably would not answer all of them). They should have
time to answer a few of your questions though. It is their job to sell
you their services. It is not your job to blindly buy them. In addition
to the above questions you may also want to ask a few questions that
are not listed. You should ask multiple SEO firms various questions
you consider vitally important to your business model.

There is nothing that is concrete about SEO. The things that work today
may not work well tomorrow. The people who do the best job of answering
a few of your questions prior to you hiring them stand a good chance
to also provide the best customer service after you hire them.

SEO forums have a ton of good information and a ton of misinformation
in them. Read through a few different ones to learn the tone of each
and ask a few questions about things that concern you.

There are usually no guarantees with SEO, but you stand a far greater
chance of finding a good, honest SEO if you ask around and learn a small
amount about SEO vice picking an SEO firm at random.