Now

(This is a now page, and if you have your own site, you might want to make one, too.)

HOMESince 2002, when I left Madrid, I’m living in Zagreb, Croatia. I live together with my wife, our two children, a bunny and a Newfoundlander in the outskirts of town, in order to be close to nature.

BUSINESSSince 2004, along with five members of my family, I’m co-leading PES, a creative workshop of 35 people. We make artisanal type of Point of Sale material with which we help premium drinks brands connect to their audience. It’s quite a unique situation these days, with the corona virus and having recently experienced an earthquake the strength we did not have here in Zagreb for 140 years.

Back in 2018 we’ve launched a separate brand, VAU. We live in a time when the glorification of busy has become part of our culture, the rat race is real. Anxiety and stress levels, even without the current pandemic, are at an all-time high. With VAU my team and I focus on crafting minimalist home décor, desktop objects and accessories that add beauty and a sense of calm to everyday life. We promote mindful living principles as a way to support inner peace. My focus right now is testing the digital channel for this brand.

This is the personal blog of Ivica Baraba, who is an entrepreneur at PES, a creative workshop that helps premium drinks brands connect to their audience. In addition, as Brand Manager of VAU, he is exploring how to make ordinary moments more meaningful.