… campus in the country to start doing some marketing. If you read through these posts about Rutgers, you’ll discover that the school subsidizes its athletics program to the tune of millions and millions of dollars, so the place should be receptive to revenue-generating ideas.

Now that their quarterback-to-be has been arrested for beating a guy possibly to death (the guy is still alive, but in critical condition, having apparently been kicked twice in the head while down, etc.), Rutgers, with its notoriously violent coaches and players, would be a fool not to take advantage of the cachet its name now carries.

What UD is getting at is that the school should market a muscle car, or boxing gloves, or some sort of weapon (not a gun, because the Ruger is a gun, and that sounds too much like Rutger), and call it The Rutger. The name Rutgers is at the moment synonymous in the public mind with brutality; if Rutgers wants to make money, it’s going to have to strike while the iron is hot. There’s always another school (feast your eyes) vying for most sports-related assaults, rapes… And though Rutgers has a little breathing room here, given the sheer volume of violent incidents it has maintained over the last couple of years, you can’t let your guard down.

The sad part is that in a sense it has all worked. Rutgers is in the Big 10 (or whatever we’re supposed to call it – the conference doesn’t really have a name, but then neither does the United States of America, so maybe that’s okay). Going forward, they’re going to have enough athletic revenue to sustain their program. This is the payday universities hope for when they provide those subsidies.