a look at writing, marketing & the mindset to improve your skills in both.

Just recently I have been chatting with a business partner of mine about businesses identifying their target market and marketing themselves accordingly. When you’re doing this well, marketing feels like a worthwhile process you engage in with confidence about what you are doing and how you are doing it. This confidence is reflected in the results it draws for your business. If you aren’t getting the results you want through marketing, however, then the feeling can be akin to finding yourself in a country where you speak (or understand) only a little of the dialogue- you’re so consumed with finding people who will simply understand you (let alone want to engage with you) that you don’t know where to direct your energies- this leads to fatigue (both emotionally and physically) and the burden of feeling like your only two options are a) Keep doing what you are doing, waiting to discover the ‘right’ formula for your business or b) Throw your hands in the air, stay right where you are- and fade into obscurity. Sometimes the one message we need to hear is sweet- and simple! Sean Smith manages to do both here, with his excellent article: