TopRank Marketing CEO Lee Odden had this to say about how artificial intelligence could impact marketing:

Outside of considering all the ways AI and machine learning could help with extracting insight from large amounts of data and the ongoing optimization, my big takeaway from the demo was that as with all industries that change, those that adapt will survive and thrive. Those that don’t, won’t.

AI could help marketers flourish in many areas where rapidly synthesizing, analyzing, and acting on data is beneficial to results. This includes subject line testing for emails, other forms of A/B testing, PPC and paid ads online, and recommended content on your website and blog.

While there are many areas where AI can help marketers, it is unlikely to entirely eliminate the marketing profession. Marketers infuse creativity and provide a human aspect to marketing. Much like self-driving cars, human participation in marketing is integral to its success.

Odden has more on cognitive thinking and how AI will impact marketers in the full article below.