Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., will run the first Super Bowl commercial in its history. The 30-second ad is slated to run at the end of the first quarter and will introduce Calvin Klein Concept, the latest offering from Calvin Klein Underwear. The provocative commercial depicts model Matthew Terry in a modern “man versus machine” creative inspired by the 360-degree seamless technology construction of the new underwear line. In other words, Terry flexes his muscles and shows off his great physique.

Shot in New York City, the video campaign, which aired on WWD.com Wednesday night, was conceived and directed by consulting creative director Fabien Baron of Baron + Baron, working with Klein’s in-house global marketing and ad agency.

“This is a significant milestone, and, as an iconic American designer brand, [we] are extremely proud to be able to debut the latest Calvin Klein Underwear campaign during the Super Bowl — the most watched television event annually in the U.S.,” said Tom Murry, president and chief executive of CKI.

The print campaign was shot by Steven Klein.

On game day, all of Calvin Klein’s official social media platforms, including Facebook, Twitter, Tumblr and YouTube, will be transformed with the new creative to support the product launch. Digital content will also be shared via Vine, Twitter’s new video-sharing app. Once it airs, it will also be included in Twitter’s #adscrimmage and YouTube’s Ad Blitz contests for the year’s best Super Bowl commercials voted by fans.

Following Super Bowl XLVII, spots will air on CBS and ESPN. Additional TV spots are slated for Europe, Asia and Mexico in the spring. The ads will also run in GQ, Esquire and Men’s Health and outdoor venues in the U.S., Mexico, Italy and Australia. Overall, the campaign will reach 19 markets across North America, Europe and Asia.

We love the vintage styling (she’s wearing the house’s original Bar jacket and flare skirt from 1947!) of the cover that was photographed by Jean-Baptiste Mondino! This Fabien Baron designed magazine that have 110-page will be available on September 10th.

The new covers of Vogue Paris are sporting new typography with top models Daria Werbowy, Kate Moss (she’s rumored to be appearing on the October cover along with George Michael) and Lara Stone gracing it, photographed by Mert Alas & Marcus Piggott.

Other makeover in the issue that will be out on August 23rd are, the magazine will features a cleaner, airier design, with remodeled typography and the use of a craft-paper-like brown background — both of which hark back to its look in the Sixties and Seventies; some sections have been renamed to put forward the Vogue brand; the editor’s letter now reverts to its former title, “Le point de vue de Vogue” (“Vogue’s Viewpoint” in English); new features include a fashion opinion column penned by blogger Garance Doré.

Vogue Paris editor in chief Emmanuelle Alt and Condé Nast France president Xavier Romatet told WWD that the aim was to reaffirm the magazine’s point of view with a chic, timeless identity. “Vogue Paris must have a Parisian point of view,” said Romatet.

“All the other Vogues carry a country name. Vogue Paris is the only one to carry the name of a city,” noted Alt. “Everyone fantasizes about Paris. It’s the concept of the ‘Parisienne.’ The ‘Parisienne’ is a girl who makes people dream worldwide, rightly or wrongly, a girl who represents a particular style, a taste, an allure.”

The new layout is the brainchild of 34-year-old Germain Chauveau, who earlier this year succeeded Johan Svensson as artistic director of the magazine. Only minor changes had been made since the previous layout, executed by Fabien Baron for the magazine’s December 2003-January 2004 double issue. Prior to that, the magazine was art directed by design duo M/M (Paris).

The visual tweaks come 18 months after Alt succeeded Carine Roitfeld as editor in chief. “It is very important to make your mark on the layout, to have a magazine tailor-made for the content you want to have,” she said.

Alt said she wants to feature even more profiles, a move already noticeable in the August issue, but also more fashion stories centered on people who represent the Vogue aesthetic.

Doré’s new column is one example. Starting with the September issue, she will contribute a two-page feature called “Humeur” (“Mood”) with her view on a fashion-related topic, peppered with the blogger’s own illustrations.

The theme of the September issue, which runs to about 420 pages, is the color black. Three different covers feature Kate Moss, Daria Werbowy and Lara Stone wearing the same Dolce & Gabbana black dress and photographed by Mert Alas and Marcus Piggott, who shot 64 fashion pages for the issue. There are also features on designers Iris van Herpen and Gareth Pugh.

The issue has 224 advertising pages, compared with 220 in September 2011.

In 2011, the paid circulation of Vogue Paris in France was 121,103, up from 121,055 in 2010, according to France’s Circulation Audit Bureau. “We are anticipating 2 to 3 percent growth in 2012,” Romatet said, pointing out that Vogue Paris is faring well compared to other publications. A redesign of Vogue France’s Web site, vogue.fr, has already borne fruit. The number of unique visitors to the site is up 35 percent since it was relaunched in February 2012, and advertising revenues on the site have doubled, Romatet said.

Click here to view last year September cover featuring Charlotte Casiraghi, here for 2010 cover with Marion Cottilard, and here for 2009 cover with Lara Stone.

ck One is expanding to the exciting beauty world and for their first cosmetic range. The brand’s tapped Abbey Lee Kershaw, Lara Stone, Ruby Aldridge, Herieth Paul, Eliza Cummings, Fei Fei Sun, Ehren Dorsey, Viggo Jonasson and Yuri Pleskun who were photographed by David Sims under the creative direction of Fabien Baron.

“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the CK One brand,” said Tom Murry, president and chief executive officer of Calvin Klein Inc. “This latest extension embodies the energy and free spirit of CK One, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”