But some people thinks New York should love New York a bit more openly.

A bill by Sen. Jose Serrano, D-Manhattan, would require state agencies and authorities to place the I Love New York logo on their state websites, along with a link to the I Love New York site.

“New York annually funds and produces hundreds of television, print and Internet web advertisements and announcements,” the bill memo states. “At little or no cost the “I Love NY” logo and web address Would be incorporated in other ways. It will enhance top of mind awareness. Additionally, it can amount to free tourism advertising in multiple markets in cases where New York media markets overlap and cover other state. Pennsylvania, New Jersey, Connecticut, Massachusetts, Ohio and Vermont are each serviced by New York television stations in certain geographic locations.

“Furthermore, by displaying the I Love NY logo and website link on other NYS websites, we can greatly enhance the traffic flow to the I Love NY website at a very minimal cost. The result would be an increase in tourism spending for the State and a more user friendly experience for the tourist.”

No argument. Indeed, I made this blog post proactively compliant. But … can’t the state just do this, without an act of the Legislature?

“You’re right, you don’t want to over-legislate or do silly legislation. But if you can codify something like this, it keeps becoming something you can build upward from rather than having to reassess any time a new administration comes in,” Serrano told me by phone. “The governor has made such a huge push for tourism. He’s talking about it in every way, shape and form: whether it’s the Adirondack Challenge … or wineries and beer. He’s promoting everything New York, and hand-in-hand is the I Love New York website. … This is the best way to get that information.”

The bill landed on Gov. Andrew Cuomo’s desk today. A gubernatorial spokesman gave the standard reply that it’s “under review.”

We wait with baited breath. And while we do, scroll through this list of some other bills Cuomo got today: