Term of the Day

Shovelware is a derogatory term used for software that has either been quickly developed without regard to quality or function and features, or software that has been forced on customers such as those that are preloaded on laptops or smartphones by their respective carriers.
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HERE Navigation On Demand supports OEMs foothold in a changing market

In-car entertainment is a rapidly evolving space. In just a few years, car systems have progressed from simple multimedia to complex infotainment. Now, changing market dynamics and technologies are exerting a strong influence on the next generation of infotainment.

Brought-in navigation devices have severely disrupted the traditional offline-first model of navigation. Therefore, in order to remain competitive, modern automotive mapping businesses must focus on connected-first, embedded navigation systems.

Download the ABI Research whitepaper to learn about the key changes that connected-first systems such as HERE Navigation on Demand will bring:

Unlock new revenue streams for OEMs: Making use of valuable location data will allow OEMs to provide targeted advertising, e-commerce and other contextual experiences.