That's a huge win for co-founders Scott Belsky and Matias Corea, who bootstrapped the startup for its first five years. They raised $6.5 million earlier this year, and there's no doubt the investors involved are thrilled.

It's also another big exit for the New York tech community, sitting nicely between SinglePlatform, which was acquired earlier this year for $100 million, and OMGPOP, which was acquired by Zynga for ~ $200 million.