New 'Cats Vs Cancer' Website Lets You Raise Money For Cancer Research By Watching Cat Videos (Not Making This Up)

LONDON, ENGLAND - DECEMBER 27: Billie Joe, a ginger kitten found abandoned earlier today with burnt whiskers and a cut mouth, is looked after at Battersea Dogs and Cats Home on December 27, 2012 in London, England. The home was founded 150 years ago and has rescued, reunited and rehomed over three million dogs and cats. The average stay for a dog is just 28 days although some stay much longer. Around 550 dogs and 200 cats are provided refuge by Battersea at any given time. (Photo by Peter Macdiarmid/Getty Images)Source:
Peter Macdiarmid/Getty Images News/Getty Images

The best part? Without your doing anything but procrastinating, the site raises money for cancer charities every time you visit. Like many commercial websites, for every page load the site sees, the more advertising money it receives; which means the more you lay in bed and click endlessly through Grumpy Cat memes, the more ad dollars the site generates to give to its selected cancer charity of the month. (If you're especially inspired, you can also donate directly to cancer research through the site.)

"We want to become THE cat-focused entertainment destination on the web. And by doing so, we will also take reign as the coolest, most fun, and entertaining charity on the face of the planet"

So how do they pick the videos? O'Connor and Peña say they scour high and low for the best cat-related content on the Internet to feature. (Tough job, but someone's gotta do it.) Although plenty of sites have great, shareable content available, there's more to curating it than hitting up Buzzfeed Animals. The two work together to find unique, off-beat images and videos to feature.

"Sometimes it's fun just to think of a random word and type it into YouTube with the word cat next to it," O'Connor tells Bustle. "More likely than not you're bound to find something that will make you laugh."

O’Connor came up with the idea in 2012, after he says he realized that there are two things that everyone loves: helping other people, and cats. Surely, there had to be a way to combine the two without asking too much of viewers.

“We know everyone is watching cat videos, even if they say they aren't. Look at the guy next to you at the office. When you're not looking, he's watching cat videos, I guarantee it,” O’Connor tells Bustle.

Of course, helping other people and having fun while doing it is nothing new — just look at the success of this summer’s Ice Bucket Challenge. But Cats vs Cancer doesn’t need you to dump a bucket of ice water on your head. All you have to do to contribute is visit the site and simply scroll away.

Currently, Cats vs Cancer donates proceeds to educators and family members battling cancer through the Vickie S. Honeycutt Foundation. However, the site's recipient will change each month, and fans will have the opportunity to make recommendations.

"We realized that
anyone you meet in life, could probably tell you a story about how
cancer affected them in some way. It's not something that you find
people a few steps removed from," says O'Connor.

Though the site is less than a month old, and their company currently consists of just six people, Peña tells Bustle he sees Cats vs Cancer going far. To their knowledge, they are the first IRS-certified non-profit who's sole purpose is to raise money for charities simply through capitalizing on their site's popularity.

“We want to become THE cat-focused entertainment destination on the web. And by doing so, we will also take reign as the coolest, most fun, and entertaining charity on the face of the planet," says Peña.

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Not surprisingly, Cats vs Cancer is already garnering attention from major cat brands, and they've been in talks for partnerships that will hopefully increase the amount of good the site can do.

"Overall, people love the idea and really want to help it become a success. The best way to help us is simply to come back to our site often and share content with friends! That's the way this awesome idea will be wildly successful in raising money to battle cancer," Peña says.

So click away, and know that the extra hour you spent on cat videos just donated a chunk of change to a good cause. Now THAT makes us feel all the feels.