Giant Trump Sign in Chicago Will Shine On Despite New Rules

Mayor Rahm Emanuel Says 'Tasteless' Sign Would be Grandfathered In

Donald Trump looks like he'll remain the big name along the Chicago River.

Mayor Rahm Emanuel proposed new rules Wednesday for signs that face Chicago's iconic waterway. They come just months after the developer erected brightly lit, 20-foot-high letters spelling out his last name on the facade of the riverfront Trump International Hotel and Tower Chicago.