There is new research in from the cdc this week, showing an increase in the number of american women who binge drink. The number is now 1 in 8 women. So, we wondered, why the increase? And we want to show you some photos designed to give a warning about how this health problem can also change the way you look. Abc's sharyn alfonsi. Reporter: Holly used to be one of them. As a teenager, she admits she used to go on wild drinking brings with her friends. Disgusting. And you are encouraging each other, sitting there going, just, do it, do it, fast, and telling each other tips on how to drink it faster so you don't taste it. Reporter: Hold little's exploits among those featured if "faded." The cdc says 14 million women bring drink three times a month. Drinking about six drinks each time. And the problem's worse overseas. The scottish government is attacking their growing we mall drinking problem with an app, offering this glimpse to women of what they'll look like if they keep drinking regularly. Take your picture, say how much you drink and then see the results over years. Baggy eyes, dry, dull skin, red spots and weight gain. That's just the side effects you see. So, why are more young women drinking here at home? For some people, they use it as a stress reliever. Because it is like self-medicating. Reporter: Some researchers place at least part of the blame on alcohol companies who market to women. This ad encouraging women to sneak whiskey into the christmas cookies. This one for tiki la. And then, there's the entire brands known on some college came pupspuses as chick beer. These are beverages that are clearly oriented to women. Reporter: The alcoholic beverage industry disputes that. They say they market responsibly and point out the teenage drinking is at about all-time low and there's no evidence that specific products play any role in binge drinking. Still, researchers say that for whatever the reason, teenage girls are now more likely to choose hard alcohol over beer. Sobers reality. Sharyn alfonsi, abc news, new york.

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