Triharder prides itself on giving honest and knowledgeable advice. We are here to help you make the right choices for your races and training. Get in touch or come visit us at the shop in Dereham, Norfolk.

Tri Harder was born in 2011 and started as a van and a gazebo at the local triathlon races! Fortunately, the shop is a little more sophisticated now but you will still see a Tri Harder van and gazebo at the races!

When the shop opened in 2012 it was Norfolk’s first triathlon store and we are proud to still be the only tri specialist in the area. We started by seeking out products that we used and loved ourselves and our philosophy on what we sell is still the same. We believe in the products and select them carefully based on personal experience or through thorough research. We swim, we bike, we run and we tri! We know the kit you need and pride ourselves on our knowledge and ability to help you get the right products for your training and racing. There are NO stupid questions!