Really this is a map replacement for your mobile phone. Why use that? Because it can show you where your friends and others have checked in. Why does that matter? Well, for the same reason you look into restaurant windows to see if there’s anyone else in the place. Crowds matter. Popularity matters. Friends matter.

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Published by Robert Scoble

Chief Strategy Officer at Infinite Retina. https://infiniteretina.com
The Spatial Computing (AR/VR/AI) Agency that helps entrepreneurs with their AR/VR projects and companies.
View all posts by Robert Scoble

Anyway, I got 12 minutes in, and stopped; it's not that impressive. It's pulling in Facebook and Foursquare check-ins, and integrating with the location field of your calendar, but the context which he speaks of, is nowhere near enough.

I'd take Foursquare Explore or the reviews you get with Google Places over this.

I totally get what he’s saying about Context, and that was one of my big takeouts from SXSW, and I wrote a little rant on that (http://c0up.posterous.com/sxsw-the-context-layer), but the vision and scope of Context that I heard there seems much grander than what MapOMatic seems about… at this point in time anyway.

Interesting video. I’ve been building something similar outside of my day job (for iOS first, naturally) but with a greater focus on the real time/social angle that you hint at in your piece. Geotagged tweets can add great context in the best case scenarios so I’ll be shipping that day 1. Would love to send you a preview build in a few weeks.