Greenbird appoints Frederik ten Sythoff to lead Market Engagement

Oslo, Norway 2nd May 2018: Greenbird Integration Technology, a software company providing orchestration and data management solutions to the energy industry, is pleased to announce that Frederik ten Sythoff has joined the Oslo-based company as Market Engagement Director. Frederik comes to Greenbird with more than thirteen years of marketing experience in a range of business areas, including smart energy, smart metering and smart grids.

“As more utilities accelerate the energy revolution, Frederik’s breadth of experience will keep Greenbird focused on the needs of both our clients and channel partners,” said Thorsten Heller, CEO and Co-Founder of Greenbird Integration Technology. “We are experiencing increasing interest in the adoption of our Metercloud platform for system integration, and his marketing efforts will help us to understand our clients, anticipate their needs and create value through our growing network of international partners.”

In his Market Engagement role, Frederik will be responsible for the development and implementation of marketing strategies supporting the Metercloud platform across multiple sectors, including multi-utilities and growing smart city initiatives globally.

Frederik joins the company as it enters a new growth phase. “This is an exciting time to be joining Greenbird,” said Frederik ten Sythoff. “Utilities worldwide are starting to recognise the need to become a platformed utility that can innovate rapidly and offer new services quickly. At Greenbird, I can fulfil my ambition to help utilities accelerate innovation by simplifying system integration and the information flow.” He added, “I look forward to working with the inspiring team of disrupters and playing an integral role in the company’s ambition to make data fly.”