Apple has invested heavily into this, spending as much as US$2 billion (S$2.7 billion) on creating original video content and signing up mega-celebrities and directors like Oprah Winfrey, Jennifer Aniston, Reese Witherspoon, and J.J. Abrams.

Apart from its own content, Apple will also allow users to option to subscribe to other services such as Starz and Showtime.

Netflix and HBO are said to be in talks with Apple but reports say that Netflix is unlikely to join the service while talks with HBO are still ongoing. Sources say there are disagreements about how revenue should be split and how user data should be shared.

2019 looks set to be an exciting year for couch potatoes as Disney will also enter the video streaming business later this year with their service called Disney+.