It doesn't get bigger than this

In this case, it's not; Sunday's game is simply a precursor to what everyone expects to see again in January: the rematch.

While players contend this is merely another November game, and an important one that could determine playoff ramifications, everyone else is building it up, with good reason.

- It's the latest two unbeaten teams have ever met in the NFL. Indy is 7-0, New England 8-0.

- There's the classic coaching story line of the white hats vs. the evil empire perception: Squeaky clean Tony Dungy, author of a No. 1 best-selling book and seemingly everyone's favorite coach, again meets Bill Belichick of spygate infamy and who has now been accused of running up the score on opponents.