Welcome to the Modern Earth Blog!

Susan Hurrell

Dec142011

Once again, Modern Earth participated in the LERN annual conference, held in the amazing city of New Orleans this year. It was possibly the best attended LERN annual conference ever, and it was great to reconnect with so many familiar LERN-ers as well as meet so many new members of LERN who were attending the conference for the first time.

Keynote speaker Bill Thompson, gave a passionate speech to the packed general session on how mobile is reshaping our culture, and how the web is an ongoing and ever changing part of our world. We no longer can live without it.

What did we take away from this year’s conference? That there is a renewed enthusiasm to master online marketing amongst those people involved in continuing education and associations (and everyone we met, actually). We had opportunity to discuss the entire spectrum of online marketing – from effective web design to search engine optimization to email marketing & social media with so many people!

We also got to demo an inside peek at the new greatBIGnews interface – launching in early 2012! It was great to get people’s reaction to its streamlined web-based interface! We can’t wait to show YOU! Email info@greatbignews.com to be amongst the first to get a demo of our new and improved email marketing solution ... when it’s ready!

This conference was also the debut of CONFERENCE SENSATION – our new mobile conference application. It worked flawlessly under pressure, with over 70% of the participants who used it giving it a big “thumbs up”. Watch for more on CONFERENCE SENSATION in the future – but if you are planning a conference or event with multiple days of programming (like a festival, seminar series, workshop, or symposium) – give us a call and we’ll be thrilled to show off our newest product even in advance of its big public launch in Jan 2012.

Thanks to our friends at LERN.org for throwing such a great party – I mean, hosting such a great conference. We are honoured to be involved with such a great organization!