Google+ Tag

Google has quietly been launching its own Twitter-like, real-time news offering that will allow verified individuals and businesses post results directly to Google Search. How will this impact your SEM strategy?...

Marketers are all a-buzz about the announcement by Google that a new algorithm update to go live April 21, 2015 will favor mobile friendly websites in mobile search results. All B2B marketers should be prepared. Discover how. ...

Google’s Matt Cutts recently posted a video talking about the top 5 SEO mistakes that webmasters and even smart marketers make. These are common SEO mistakes that can very easily be overlooked yet hinder more successful results in the long run. Marketers and webmasters should...

One thing is for certain the search experience will become much more personalized than it is already when Google has more data to shift through. Soon the days of the lopsided algorithm that currently consist of who has the most authorative backlinks will begin to...

It has been said that no two SEO companies do it the same. While that's probably true, SEO is somewhat like accounting (though much more interesting in my opinion) in that the rules of engagement are pretty well defined by Google. Like it or not,...

Little did we know that Google's motive was less about capturing market share from Facebook or Twitter or other social media channels. It's now evident that Google's primary motive behind Google+ is to maintain more control over the search marketing landscape....

The "rising tide affect" phenomenon occurs when people encounter your brand in more than one social channel and "touch" your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your...

Because I train B2B sales reps how to leverage LinkedIn, I sometimes get labeled a Social Media expert. That’s because LinkedIn, Facebook, and Twitter are often called the Big 3 of Social Media. Labeling me as a Social Media expert is either too kind or too insulting, but either way it is inaccurate. I am a sales expert who sees LinkedIn as a tool that salespeople can use to accomplish a task.

Ethical SEO is merely the process of paying attention to these details in order to gain SEO favor with Google’s bots. So, just cooperate with Google and chances are you’ll get good SEO ranking results....