Domino's Pizza hits $1B-plus in digital sales

Delivery chain will offer half-off pizzas for limited time to celebrate mileston. Domino’s Pizza said Monday it surpassed $1 billion in digital sales during the past 12 months, through April, and that sales from its digital platforms — including its website, mobile-ordering platforms, and iPhone and Android apps — now account for 30 percent of sales.

The 9,810-unit chain is offering customers in the United States 50 percent off pizzas ordered online this week on Domino’s digital-ordering channels.

“We love our online customers and have learned so much from them during the past five years about how we can continue to deliver the best online-ordering experience in the industry,” Russell Weiner, Domino’s chief marketing officer, said in a statement. “Reaching $1 billion in online sales during a one-year time period is a major milestone, and we hope offering this amazing deal for an entire week lets our fans and customers know how much we appreciate them.” Read More