GAMING LYFE

Established in the Philippines for More Than a Decade, Animation Vertigo Continues to Spotlight and Fund the Advancement of Motion Capture Animation Talent in the Region.

Animation Vertigo, a U.S.-based external development company that provides high quality motion capture animation to entertainment industry leaders with offices in the Philippines, is proud to sponsor the launch of GameFest 2017, the pre-event of this year’s E-Sport and Gaming Summit (ESGS), the largest e-sport and gaming event in the Philippines. The prominent conference will include an exciting lineup of key speakers.

GAMERZ UNITE

The U.S.-based company that provides motion capture animation for various entertainment outlets is the official sponsor for this year’s GameFest, the pre-event leading up to the E-Sports and Gaming Summit (ESGS) event taking place in the Philippines. This exciting assembly will include a rather solid cast of speakers from some well-known platforms.

GAMING LYFE

Marla Rausch, featured as August’s CEO Spotlight in HER Magazine, to Speak at Vancouver’s External Development Summit in September

Animation Vertigo, a U.S.-based external development company that provides high quality motion capture animation to entertainment industry leaders, is proud to announce Founder and CEO Marla Rausch will return as a panel speaker to External Development Summit (XDS), the only international games industry event with a primary focus on external development for art, animation and more, in Vancouver from Sept. 6-8, 2017. This recognition comes on the heels of Marla’s recent CEO Spotlight feature in HER Magazine.

In today’s global market, many industries have expanded their workforces to other parts of the world, animation and entertainment industries included. The demand for the production of high-quality animated titles continues to increase with the release of newer consoles, but so does the desire to keep production costs low. Cost is one of the main factors that have industry leaders looking outside the U.S. for production help, as it is a much more viable and cost effective support option. When I began Animation Vertigo in 2004, the idea of outsourcing was a pretty unpopular topic for discussion. Today, people have begun to embrace outsourcing to grow businesses and avoid falling behind in the industry.

Animation Vertigo provides motion capture animation tracking and animation solutions for leaders in film, television and video games by utilizing the talent of more than 50 Filipino artists located in Manila. The gaming industry, a global market behemoth, is clearly comfortable knowing that its intellectual property is protected and work is financially sustainable when outsourced.

As founder and CEO of Animation Vertigo, I am very familiar with the stresses and benefits that come with managing a workforce an ocean away. If you’re thinking about moving part of your company or even certain projects outside of the country and you’re unsure how to manage that team moving forward – below are a few tips to help you get started:

About Marla Rausch: Filipino-American businesswoman Marla De Castro Rausch founded Animation Vertigo more than a decade ago when she saw a need in the film, gaming, motion capture and technology industries to hire stable teams of talented artists. She is the CEO and manages a successful and growing team of more than 50 employees in Manila, Philippines out of her office in Utah. She is a true leader on the topic of outsourcing with her knowledge and experience in seeking topnotch talent, delivering quality work for a reasonable cost. For more information about Animation Vertigo, please visit www.animationvertigo.com.

My 15-year-old and 12-year-old daughters are soccer fiends, and their club games take us all over California. They were giggling as they figured out how bad they were at video game soccer. They screamed every time they got close to the goal and then the female player kicked it sky-high over the net. But they didn’t care. It was the first time they ever had the urge to play the soccer video game, and it was all because EA finally made the decision to make the game with a dozen national women’s teams. It gave us some very happy moments, and a rare reason to sit together in front of the PlayStation 4 game console.

In today’s global market, many industries have expanded their workforces to other parts of the world, animation and entertainment industries included. The demand for the production of high-quality animated titles continues to increase with the release of newer consoles, but so does the desire to keep production costs low. Cost is one of the main factors that have industry leaders looking outside the U.S. for production help, as it is a much more viable and cost effective support option. When I began Animation Vertigo in 2004, the idea of outsourcing was a pretty unpopular topic for discussion. Today, people have begun to embrace outsourcing to grow businesses and avoid falling behind in the industry.

In today’s global market, many industries have expanded their workforces to other parts of the world, animation and entertainment industries included. The demand for the production of high-quality animated titles continues to increase with the release of newer consoles, but so does the desire to keep production costs low. Cost is one of the main factors that have industry leaders looking outside the U.S. for production help, as it is a much more viable and cost effective support option. When I began Animation Vertigo in 2004, the idea of outsourcing was a pretty unpopular topic for discussion. Today, people have begun to embrace outsourcing to grow businesses and avoid falling behind in the industry.

Just a year after launching her motion-capture animation company, Animation Vertigo, Marla Rausch landed one of those long shot, nice-to-even-get-your-foot-in-the-door meetings.

It was back in 2005, when she and thousands of others converged on an L.A. convention center for the Electronic Entertainment Expo, best known as “E3.”

Rausch had a good track record in the industry: She’d done freelance work for her husband’s former animation company, L.A. Spectrum Studios. And when her husband got a job with Sony, the company often paid her to help out during a crunch time.

But as a newbie animation entrepreneur, her clientele list was sparse.