A bunch of super useful stats about when and how to post to different social networks and how these data bits differ from B2C and B2B. But one commonality. Don't use exclamation points in your posts!!!

These are roles and responsibilities to assign as part of any comprehensive content org chart. I drew this simple org chart to help organizations visualize their own content team.

Ryan Crowder's insight:

This post does a fabulous job of scoping out the problems I've encountered on the back-end of a long-term social media / content strategy. Its not just about posting posting posting, but having a sustainable infrastructure and larger vision that can focus your efforts.

Simon Staffans: "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...

Facebook recently announced Graph Search , a feature that allows users to search through ...

Ryan Crowder's insight:

Good post that discusses social search. There are many developments coming down the pipeline regarding how search operates. I think the biggest problem with searching ont he internet is all the junk you come across. The person-related searches that FB and G will be toying with and implementing will fundamentally change how everything will be discovered. Wowza.

The phrase "transmedia storytelling" has been widely adopted in media/entertainment circles in the past few years.

Ryan Crowder's insight:

Some initial thoughts about BtB transmedia storytelling. Any pr/social campaign needs to be able to have messaging and thought leadership bleed across news releases to company social properties and thought leader speaking and social properties. This article breaks it out a bit more but has no examples.

A bunch of super useful stats about when and how to post to different social networks and how these data bits differ from B2C and B2B. But one commonality. Don't use exclamation points in your posts!!!

Pulling from a journalist's Twitter feed doesn't necessarily mean that you are making your pitch personal people. Its important to build that relationship with a contact beyond just the email pitch. Do you get what I am saying? Do you!?

Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!

Ryan Crowder's insight:

So here are some helpful ways to think about social measurement. Required readin folks.

Hey guys, I have an idea! Rather than acknowledge that social media requires a human voice let's respond to all criticism with one standard response. We will make sure to have no soul and I swear that won't be weird or impact people's view of our company. No one will notice. We have all the control and no one can take it away. Great!

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.