PRESS RELEASE: Inspired by dance-a-thons, telethons, and other endurance-based charity drives, the Eternal Telethon mixes charmingly earnest appeals for support with performances of all kinds. The Telethon is a fundraiser for the creation of Eternal Convalescent Home for Retired Artists, or ECHRA. A nursing home for weary artists at the Salton Sea, ECHRA will be a free-form residency program open to all supporters of the Eternal Telethon.