Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, whichwas named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. It was also a Washington Post bestseller.

Clark, whom the New York Times described as an “expert at self-reinvention and helping others make changes in their lives,” consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, and Yale University. At age 14, Clark entered Mary Baldwin College’s Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

“If you’re relying on one paycheck from one employer, you may be courting disaster.”

Show Notes:

Commonalities of leaders who sustain excellence:

They do what they say they’re going to do — Have integrity

They have a great ability to focus. They don’t get distracted.

They have patience

Principles:

Create multiple streams of income — However, don’t try to create them all at once. Patience. 1 or 2 at a time.

A steady progression. Add 1 or 2 per year.

Dorie has 8 income streams.

“If you’re relying on one paycheck, from one employer, you may be courting disaster.”

Dorie was laid off on September 10, 2001 — She received a 4 day severance package… A highly stressful time. “Never be reliant on just one employer”

“Side hustles make you a better employee, it liberates you.” — “You can speak truth to power”

Dorie’s 8 Streams of Revenue:

Consulting

Executive Coaching

Writing Books

Teaching at Duke

Keynote Speeches

Online Courses

Affiliate Marketing

Mastermind Groups

Dorie’s online course “Become A Recognized Expert”

Create the content

Social Proof — Credibility

Strong network — To be recognize, need to be an expert and have others share the message

We discussed the goals Dorie set from her first time on the show (2 years ago):

Double email list

Have a best selling book

Get a girlfriend

The importance of joint ventures

Why Dorie wants to become an Italian citizen

“The thing that gives you courage is the market rate” — “No one is a competitor”

“When someone asks you your fee, find the number that makes you scared and then add 10%”

Doing TEDx Switzerland

How to build online courses:

Surveyed audience — 1,200 responses

Pilot course at discounted rate ($500)

Final course ($2,000) — Premium content, premium price

Total cost — $1,200 (had 150 students paid in full)

Video module type courses are lower cost and not as much engagement

The $2,000 course has regular follow up and conversations with Dorie in addition to the video work. Interaction with others in a Facebook group chat as well. — It has 40+ hours of content created for it… And webinars

“When deciding what to charge, think of the number that makes you scared… And add 10%.”

The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017. The Callaway GBB Epic Driver. This club is valued at $499 and we are giving one away to a loyal listener of the show. To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram

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This is my life’s work. It’s what I’m most passionate about. I’m fascinated by the stories that detail how others have lived a life of excellence, and I try to do the same. I would love to have you join me on the journey.

This is my life’s work. It’s what I’m most passionate about. I’m fascinated by the stories that detail how others have lived a life of excellence, and I try to do the same. I would love to have you join me on the journey.