Cold As Ice Hires Marketing Director

September 27, 2001

Watch out folks there’s a new girl at Cold As Ice and she’s got the background to back up her SAS. Heading up the Marketing Department, as well as Athlete Management, Krista Washburn brings with her a fresh and innovative approach to marketing. A born and bred boarder, hailing from the not-so-white Green Mountains of Vermont, Krista has spent the last 8 years in CO by way of Steamboat Springs and Crested Butte.

Darcy Lee Post, Cold As Ice CEO states, “Krista is an x-snowboarding competitor (gate chaser, body abuser-BX), has her degree in marketing, and was the Marketing Coordinator for Crested Butte Mountain Resort for the past two years. This in itself makes her the perfect addition to the Cold As Ice Family and highly complements our growing team.”

Recently relocating to Southern California, Krista sees her background providing Cold As Ice with a competitive advantage in the industry.