If you're looking to get a big flat-screen TV, though, you're
probably going to get the same deal at Best Buy as you will
online at Amazon.

In a note to clients on Monday, analysts at Deutsche Bank looked
at the price gap between Amazon and Best Buy for TVs 46 inches
and larger, finding that Amazon's prices were just 0.6% lower
than Best Buy last month.

Overall, prices for TVs were up pretty solidly in the last year,
with price-per-inch rising 25% over the prior year, which
Deutsche Bank sees as being due to increased demand for smart
TVs.

And so while going to Best Buy to stare at a wall of 30 amazing,
too-large TVs is sort of a foundational
American experience ("$999 for a 60-inch HD TV with Netflix
built-in? Not a bad deal!"), at this point many consumers have
been conditioned to assume that while it's less fun, stuff is
simply cheaper on Amazon.

And for the most part, that's true. Deutsche Bank found that
electronic accessories — including things like HDMI cables,
adapters, and remotes — were 5.4% cheaper at Amazon than at Best
Buy, though this gap had tightened from 8.6% the prior month.

But if you're in the market for a big TV, go ahead and drive over
to Best Buy to stare at that imposing wall of choices. At least
you know now that it's not a bad deal.

Deutsche
Bank

Disclosure: Jeff Bezos is an investor in Business Insider through his
personal investment company Bezos Expeditions.