Customers who visit the store will pay less if they have bought into Amazon’s Prime service.

Physical shops are becoming a key expansion area for Amazon as it seeks to take on more traditional retailers.

Image copyrightAmazonImage caption Products have digital tags to help the firm adjust their prices

The company currently operates a dozen bookshops and is experimenting with its Go outlets that do away with cashiers.

Last year it paid $13.7bn (£10.4bn) for the Whole Foods chain to fuel its push into fresh food and to help bolster its grocery delivery service.

The four-star store will also sell books, games and kitchen utensils as well as Amazon’s own Echo speakers and its Kindle e-readers. It will also have sections dedicated to items that are “trending” and proving popular with online customers.

Amazon has made attempts recently to improve the accuracy of its reviews by attempting to weed out fakes and those left by people who have been given, rather than bought, items on which they comment.