The Way to a Woman's Heart: Electronics

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Guys, forget about roses and chocolates. If you really want to
win the heart of the woman in your life you should think about
buying her electronics instead of traditional gifts for
Valentine's Day, according to a new study from the Consumer
Electronics Association (CEA).

The study found that women's
interest in technology has increased in the last five years,
with eight in 10 women now expressing an interest in consumer
electronics (CE) products. Nearly half of those (41 percent) said
they were "very interested" in CE. This is an increase of 10
percentage points over the previous study in 2007.

Though men continue to outspend women on overall CE purchases,
the
gap between genders is shrinking, the study found. On
average, men spent $728 on CE purchases in the past 12 months
while women spent $667 during the same period, a difference of
$61. In the previous study the CE spending gap was closer to
$200.

Women also exert a significant amount of influence on CE
purchases. Six out of 10 women initiate or are involved in CE
product purchase decisions.

Women, however, are far less likely to claim ownership of most CE
products. The study shows that women are more likely to consider
CE products as "household" products, meaning they consider
ownership of the device, such as TVs and DVD players, to be
shared with a spouse, partner, roommate or child. But when it
comes to newer and mobile technologies, such as e-readers,
notebook computers and
smartphones, women were more likely than men to claim sole
ownership.

"This Valentine's Day, the way to a woman's heart just might be
through electronics," said Jessica Boothe, the CEA manager of
strategic research. "Women want technology more than ever and
they view electronics as very personal devices that can be toted
around and customized with private information."