Memes and other forms of memetic communication that have sprung from various social media outlets are something of an interest of mine. Whether it’s Twitter jokes (like Jobs/Hope/Cash) or Tumblr text posts, there’s something charming to be examined about how we talk to each other in-group in the various spaces we occupy.

One of the stranger things that has come about from this is that companies have definitely noticed that there’s cache in adopting the mannerisms of the population they wish to sell to, especially via the same channels their demographic will be browsing. Most times the attempts are incredibly tone-deaf or straight up incomprehensible, with at least one notable exception. It feels goofy on the surface but the larger capitalistic intent is to try and don the apparel of your audience in order to get them to identify with your brand. Most companies do not realize that they are not people, as much as they like to try. Plus, since most social media outlets are moving towards making their huge client base into more active consumers, the effect feels chilling.

Memetic jokes and language in online spaces are designated for entertainment and to also bolster a sense of community, but something people often forget is that they are also purposeful and create cultural meaning. They inherently refer to both the medium and the people who inhabit said media. Companies often run aground because they attempt to remove the contexts that created the language in the first place.

Warcraft started a Tumblr this week called “justwarlordthings” and has created both image macros and video content to go along with, plastering both (with attendant tags) on Tumblr, Twitter and Facebook. The whole shebang is an artful parody (homage?) of the well-known #justgirlythings Tumblr. For those people who weren’t aware of that blog, #justgirlythings produced the kind of basic but relateable image macro that was delicately indicative many of the things people ascribe to Tumblr generally: teen girls. The pictures often of headless white young women frolicking often dreamily talk about boyfriends and simple pleasures that are no doubt the height of femininity.

Warcraft is not even close to being the first to do a send-up of #jgt, given that the blog itself was so easy to poke fun of. Many parodies often subversively undermined what is presumed to be a very normative, white performance of femininity by suggesting that it is typically girly to summon demons or be a witch. There’s a resistance there, via satire, to the presumption of what it means to be “girly” when that meaning is so rigid. It is powerful, especially when Tumblr’s high population of girls, women and other femme individuals is so soundly made fun of.

It’s this general scorn for Tumblr by the rest of the Internet community that makes Warcraft’s joke feel less like “laughing with” and more like “laughing at.” There’s also the matter that their meme overlays what is traditionally a pink, feminine meme with their newest expansion’s trappings: masculine, brutal and violent. There’s nothing smart being said here, but rather another instance of nerdery that adopts something for girls/women (even if it is problematic) and makes it about men and their interests. The ability to critique can come from outside the group, but it often rings false if there’s a substantial power differential at play. This goes doubly so for a company who has no real interest in making a statement or undoing societal structures.

The extra layer to all of this is that Warcraft is not absent of girls and women; the giant MMORPG boasts quite a large population of both. This, along with past issues with representing gender is why Blizzard has been making attempts to rectify how they come across to their audience. They just recently debuted their newest IP, Overwatch, which prominently features women as half of their new characters, as well as replied to many of their fans who felt left out by Warlords’ story.

It is weird that Blizzard is doing a campaign like this. Given how their expansion was marketed prior to the release, it feels off-base and callous. No one owns a meme, per se, but given a company’s ability to leverage it into sales or a deeper community buy-in, is it really Blizzard’s right to cash in on something that is largely not theirs to dance all over? Do they really want to alienate the people who might have created the whole girly meme from playing their game? Who knows.

This just feels like another instance of a big business not really getting what some of their potential demographic is really all about.

A screencap of an item on Wowhead.com, called An Autographed Portrait of Jaina Proudmoore. It has flavor text that reads, “Before she went crazy.”

This is about a photograph.

But not really.

It’s about a fake photograph from a fictional woman, in the hands of a gaming company that made her, who also made her the butt of a joke.

But not really.

It’s about how we continue to talk about women, and how we talk to women in gaming spaces.

I had, perhaps naively, thought that when I quit World of Warcraft that it meant that I had a certain freedom to leave it behind and never talk about it again. But the problem is that even if I walk away from the game, the shittiness that permeates some of it and the community at large is still there. I still have friends and acquaintances who deal with this stuff. So while I gave up making World of Warcraft my 24-hour job in terms of combating sexism, seeing the continued effects of it ricochet around just makes me sad. In a positive way, it gives me a new freedom to address the subject in a more complete way.

Perculia, Wowhead‘s site director, is one of the more visible women in the World of Warcraft fan community. She runs a site that is the largest database for World of Warcraft as well as an informative news site about updates to the game. She’s good at her job herding digital cattle, whether it’s keeping up on news culled from developer’s Twitters, coallating data from a new beta patch or putting the massive amount of information in the database together in a relevant, clever way. She is an extremely important person in the game’s community as well as to the game itself – even Blizzard’s own employees use Wowhead to look for stuff. Despite not playing the game anymore, I still like to keep up with what she’s doing.

On Wednesday afternoon, she brought up a seemingly unimportant gray item that had come in the latest beta update for Warcraft’s Warlords of Draenor expansion. For those who aren’t familiar with the game, Jaina Proudmoore is one of the few prominent female leaders in the game’s canon, who has had many appearances in the overall world story of this popular MMORPG. However, her story took a bit of a turn between the last expansion, Mists of Pandaria as well as a tie-in novel, Tides of War. The powerful mage suffered a tragic levelling of her port outpost by an opposing faction using a mana bomb and has gone on the offensive since then, struggling with her own anger and grief. Whether or not she’s a moral person at this point is up for debate (as she also jailed and hurt neutral-aligned blood elf mages, staged military motions against the Horde) but within the game’s own lore, she’s not very different from other warring male NPCs with the same narrative prominence. However, many of the game’s players have taken Jaina’s turbulent actions since the bombing of Theramore as proof of her being “crazy” and have cracked jokes along those lines.

It’s obvious that this item is in reference to that, but despite protests from players that this is merely a joke on Blizzard’s audience, I don’t believe it. Jaina has become one of the more polarized characters in the game and there’s no mystery as to why – she’s a woman with extremely strong emotions. Prior to this latest character arc, she was powerful but she also was very loyal to a more pacificist, neutral approach to relations between the two factions in-game. Blizzard has done a pretty mediocre job respecting that change with nuance or sympathy, despite characters with far more morally bleak outlooks (see Garrosh Hellscream, leader of the Horde) garnering equal or greater spotlight and admiration. If Blizzard is cracking wise on their fanbase, which I don’t buy for a second, they would have to have a position distinguishable from who they are parodying. That’s how satire works.

One of the things that eventually drove me away from World of Warcraft is just that kind of jokey disregard for many of the under-utilized female characters that the game boasts as well, combined with an overall lack of understanding of their female audience at times. Seeing them continue to make little jabs like this at a character who’s gone from being made fun of for being a bookish nerd, to being made fun of as a “slut” because fans think multiple male characters were interested in her, to being too peaceful, to now being too crazy, is really disheartening. There’s also just the fact that underneath all of this is that she’s a woman, and that’s enough for players to dislike her. Having the company who created her undermine pride in who she is doesn’t send a very good message to Jaina fangirls as well as the rest of the community. What this really says is less about one particular fictional character but more about the real people who wrote her, the real people who thought this item was a good idea, and this has a ripple effect throughout an already pretty sexist community. Because it’s not really just about how we represent and treat fictional women, but moreso how it makes us look at real women.

Perculia bringing this item to light sparked not only enough discussion to get Warcraft to put in a fix immediately (to be updated in a future patch) but also a round of detractors, harassers and other miscreants who generally hate it when anyone criticizes the game, especially for reasons that have to do with things like sexism. That’s what this is, in case it wasn’t clear. It might have been a joke, but it wasn’t very funny to everyone and it was just another moment when women (and their mental health) were the punchline. Seeing Perculia deal with harassment for almost two days now over something that amounts for passing disappointment for a company she works closely with is more indicative of the problem than some flavor text. It might have been a throwaway item but over time little things like this just add to the constant river of shit you have to deal with as a woman trying to play this video game, if not video games in general. The item, as well as her tweet, has shown up on a noteable cesspool known as the MMO Champion forums, which stoked anti-“SJW” mockery and keeps bringing in fresh waves of people to berate her (but notably not as harshly to the devs who spoke to her about the change) or troll her about caring about it. It’s sad.

When I started poking at the larger game community outside of the insular crowd of Warcraft players, I thought that maybe some of the things I’d seen being an outspoken feminist would have gotten slightly better but then the last month happened and shattered that belief. What happens within WoW’s borders is nothing different than what happens when Anita Sarkeesian makes a new video. The only difference is that instead of finding lots of different female journalists, media critics or game developers to fixate on, WoW’s community often only has a scant few women who work for big fansites, post on the forums, or make fan works like YouTube videos. Instead of someone like Zoe Quinn being a target, I’ve seen people harassing Trade Chat on Twitter or post derogatory comments on Liz Harper’s editorials. I even caught a lot of flak when I brought up Ji Firepaw having sexist dialogue back in Mists of Pandaria. Big game companies have just as much responsibility to diversify their works as they do to make sure their fans feel safe discussing and criticising their company, especially when so many women (and other marginalized populations) put in so much time and work promoting their products and making them accessible to other players. I’d even say it’s a responsibility despite it potentially costing the loyalty of other segments of their audience.

At the end of the day, fans of World of Warcraft are no different than someone who writes for Polygon or makes indie games if we’re all talking about women. Gaming has a sexism problem, whether it’s towards real women or fictional ones and the two are intimately connected, no matter what we think. And as much as I’ve seen progress, we still have a long way to go.

If you had asked us last week what sorts of things Blizzard could do that might make us feel like World of Warcraft isn’t a game for us, we might have made some comment about treatment of female characters or perhaps the ongoing sexism that women face from other players. We probably wouldn’t have said, “They could make a show about middle-aged men designing motorcycles.” So when Blizzard dropped the announcement that they were partnering with American Choppers for a strange web-series that would document a competition to design a sick motorcycle as an in-game mount (what, another one?), we were glad that we weren’t the only ones going, “huh?”

Your male power fantasy turns me off in ways I didn't even know were possible to be turned off.

The more we thought about it, this confused us because it was yet another tone-deaf offering that pushed us farther and farther away from World of Warcraft. Jokes about mid-life crises aside, it’s hard to be excited about the upcoming Warlords of Draenor expansion and WoW in general when you feel like you don’t belong there.

Because WoW is an MMORPG, feeling as if you belong in the world is exceptionally important, arguably more so than in any other genre of video game. In years past, we have drawn our excitement for new expansions by thinking about the things that our characters will do and see, the places they will explore, and the new challenges that we, as players, will experience. In recent weeks, people who used to see themselves as curious about the world we are about to inhabit now have a hard time picturing themselves there. We find ourselves traveling to an alien world, and yet the alienation we feel comes not from Draenor but instead from the people who have created it.

While we cannot know precisely who has their hands in every pie at Blizzard, it seems like the public faces and taste-makers of World of Warcraft often gravitate around fairly similar themes that they consider “cool.” Draenor, more so than any other expansion, feels saturated in these ideas, despite protests to the contrary. The particular rally point in this case has indubitably been Y’rel, a strong Alliance Joan of Arc-type. Yet, everything we’ve seen thus far, from new extra beefy mob models to some alpha dialogue is oriented around a hyper-masculine world that is brutal, savage (as we have been told ad nauseum) and inexplicably full of rock star pyrotechnics. When we saw the art piece of all of the warlords lined up like a gruesome metal band, there was an emotional distance between Chris Metzen eagerly throwing up the horns and us looking on in confusion. We’ve seen fun and goofy inclusion of these ideas before, but the tone now feels very serious; it’s a weaponized barrage of these concepts to the exclusion of everything else.

This nerdy (but still male) idea of “coolness” isn’t a unique problem to Blizzard. Big creator names in nerd culture are still predominantly male, which has been true since long before “nerd” and “geek” were a persistent cultural identity. You have Tolkien, Lucas, Martin, Whedon and, for our purposes, Metzen. Nerd-dom has been retconned into a male space, a refuge for the those who did not fit the traditional image of masculinity, but who enjoyed Dungeons and Dragons and got thrown into lockers because of it. The duality of this background is that for all of the underdog position that nerd men have had most of their lives, many of them still enjoy the benefits of a patriarchal culture that nurtures and comforts their tastes and desires, often to the tune of millions of dollars. For a group of outcasts, loners and misfits, they have, especially in the 2000s, enjoyed a renaissance period. When you combine that with a fairly critical ignorance (or even outright hostility) to other people who are not considered the marketable norm, your fantasy world, much less are suddenly devoid of people outside of that nerd paradigm.

The problem with nerd culture and the belief that only men are considered creators is that it reinforces that the only stories worth caring about are for men, by men, and in a way that is cool to other men. It’s a rigid set of interests that tends to not consider much else outside of it. The worlds themselves sometimes involve a realism and grittiness that is at best, voyeuristic – it’s easy to insert things into a fantasy world to make it more real when it’s not a reality you have to confront on a regular basis. All of this is nerd men and their creations revolving around power and cachet – the stoic, grizzly hero flanked by compatriots and female love interests. In the case of Blizzard, a lot of it looks like muscular brutes, heroes of light and rock guitars.

What seems apparent to us is that some of Blizzard’s content creators are still finding the same things cool at 40 that they did at 15, and though their customer base has matured, their interests are showing their age. No one faults content creators for having inspirations, but when you achieve a level of success that allows you to create content for literally millions of people all over the world, isn’t it reasonable to ask that your inspirations grow to reflect the diversity of your audience? It seems equally reasonable to expect that this is not only something Blizzard should consider but rather something they for which should actively strive.

I’ll wait for the final @warcraft product. But the WoD marketing so far has turned me off from prepurchasing the expac. That’s backwards.

How we’ve seen people typify this cultural problem within Blizzard and throughout Warlords of Draenor is one of marketing, and we don’t believe that that’s entirely the case. Marketing is a symptom of the problem. The primary issue is a concept and an atmosphere that people are struggling to see themselves in. Is it so terrible to ask for inclusion? Is it so terrible to be afforded even a fraction of the same consideration that a particular segment of nerds have enjoyed for years in WoW? Our standards are not unreasonable; in fact, we might go so far as to call them incredibly low. While active inclusion of diverse women in Warcraft’s story may be the ideal, in the past we have at least been able to say that WoW does not actively exclude us. Recently, that seems to be less and less true. It feels like WoW has been moving backwards (now quite literally) in some places with how women are characterized or talked about, those failures buoyed by the few small successes we’ve enjoyed since then. For every five minutes Jaina is allowed to be a competent leader, we have many more moments of women being killed, hurt, married off or otherwise left behind.

There’s such a spectrum of problems that surround both the women in the story and the audience that it’s hard to list them all. The problem now is how to deal with these revelations about Blizzard and the game we’ve been enjoying for so many years. Loud, vociferous criticism only works when we are able to make headway, and the road to Warlords has so far been littered with increasingly insurmountable obstacles.

Much is still unknown about the new expansion at this point. Alpha and beta often provide key contextual clues to the overall direction an expansion is headed and we acknowledge that there have been exceptionally long dry spells in between updates since Blizzcon. It’s easy to feel like small, select issues make up a larger percentage of future content than may prove to be the case. Historically, alpha and beta have been periods when we’ve seen that critical analysis can and does create change and improvement in Warcraft. Yet, for the moment, we don’t know how to align ourselves with Blizzard’s visionaries because their ideas don’t seem to include us.

At the risk of stirring things up even further, I want to talk about why the fake Artcraft presented by Blizzard’s World of Warcraft team was the worst possible joke to make at the worst possible time. I hope people don’t think I am going to debate the relative offensiveness of it; I am not because I do think it was offensive and I know there’s better people that have been talking about it rather than myself. No, rather, we’re going to talk about what made everything so much worse.

I know the title talks about “perfect storms” in that it was a confluence of several factors coming together, but let’s abandon that particular metaphoric imagery for a second. Imagine a giant field full of grass. In this scenario, World of Warcraft’s assembled community of fans are the grass.

It’s been a drought since Blizzcon. We’ve been fairly starved on concrete updates on the expansion’s progress. We’ve seen some model update Artcrafts, some dev watercoolers, but no beta, no big news and only minor progress on everything else. Bigger sites like Wow Insider or Wowhead news are scraping for content and opting to talk about Blizzard’s other releases like Diablo III: Reaper of Souls or Heroes of the Storm. We’ve grown pretty dry and bitter about the expansion the longer we don’t hear about it. It’s a pretty unusual method given how long we’ve been marinating in Pandaria’s last content patch. It would be easier to deal with if we had the new expansion to look forward to on the horizon but it’s been pretty dust and tumbleweeds thus far.

In this field, imagine a couple piles of goblin bombs laid haphazardly on the ground, hidden among the tall weeds. These are the issues a lot of us have had with the potential content of the expansion: lack of positive female character representation, expectations of more grimdark “gritty” realism, and the inevitable “boys trip” that we heard about at Blizzcon. There’s a lot of worries among some of us regarding how enjoyable we will find the questing and story experiences of this new expansion. While Ji Firepaw was a net positive, what lurks in the water for Warlords?

On top of that, the air is dry. Fans are looking for anything to digest or keep their attention. Our community is tied between forums, social media, blogs and anyone we play with in-game. We spend a lot of time nitpicking, dissecting and debating. Given the lack of information thus far, it’s mostly speculation. People are anxious.

Then you toss out the equivalent of a lit match on all of that and you have an explosive, incendiary wildfire on your hands. The models make people feel awful about themselves or angry at Blizzard. The blog text makes fun of all sorts of women and pokes at things like incest and twerking. It comes on the heels some other April Fools jokes that while bizarrely problematic, are also funny. It sticks out like a sore thumb. It riles up people who only want “real” content. It makes everyone who was worried about problematic content feel even more unsettled about their gut feelings. The community goes into an uproar: those who found it funny, those who didn’t, and people who think the “not funny” people are giant babies. The explosions that occur over any sexist content go about as well as expected now that everyone is in on the discussion.

Pulling myself back far enough from my feelings about women being mocked at a time like this (not intended maliciously, of course) means I look at why this happened. Is this a cultural problem within Blizzard? Did everyone think this would have a positive impact and anyone who didn’t not get to speak? Were they overruled? Who looked at this before it went live? We’re not talking about a developer being caught off-guard and speaking close to his chest, but something that was written, edited and arranged for publishing on the front page. Models were created specifically for this. It makes me wonder.

Sometimes thinking about the mechanics and anatomy of a controversy keeps me from getting too upset about the thorny emotional center, but even if you know how a disaster came to be, it doesn’t help you deal with the aftermath.

Content warning: This letter is going to talk pretty openly and specifically about rape, sexual assault and coercive sexual acts. If this is triggering, please skip this post.

The only thing I thought when people started “speculating” that Y’rel might be Garona’s mother somehow in Darkest Timeline Draenor was, “Jesus christ, not again.” Despite the fact that I don’t find that story plausible given what I saw in the Warlords demo (if anything, it’d be Y’rel’s sister), the content potentially provided would be all too familiar. It’s really been a huge bugbear of my Warcraft career that so much of the game and tie-in books have introduced a lot of dark, sexually violent content. Given Warcraft’s announcements that AU!Draenor would be more dark and “savage”, I am terrified if that means we’re going to return to even more of the hints of grimdark, gritty “realism” we’ve seen pop up in WoW since around Wrath. Why do I believe that this is going to involve rape and sexual violence? Look at the setting and look at what things we’ve encountered before in the Warcraft universe. Most of it has never been explicitly shown or described (thank god) but it doesn’t take much thought to see what has been going on in-between the lines, or hidden behind the veil of euphemistic language.

So yes, if you’ve never thought about it at great length before, here is what I’m saying: Warcraft has a rape problem. It’s not immediate, it’s not usually happening to characters in the game but it’s there, implied, talked around and gestured at vaguely. Forced pregnancy or attempts at forced breeding happening to Alexstrasza and Kirygosa, other red dragons? That’s rape. Mind-controlled sex slaves in Black Temple? Rape. Keristrasza being forcefully taken as a consort for Malygos? That’s rape (And we kill her later too.) Half-orc and -draenei children being born out of prisoner camps? Probably rape (Inmate and guard relations are not consensual.) Mogu quests where they tell their buddies to “have their way” with us as prisoners? It might not have been intended that way, but that is euphemistic language for rape as well.

I’m so mad about this, if you couldn’t tell.

It’s really hard as a rape and sexual assault survivor to look at a fantasy world I have spent almost 10 years inhabiting still have darkness like this lurking around the corners. More than anything else that’s problematic in the game (and there is quite a few things), I have a hard time dealing with yet another potential fantasy world that Blizzard has concocted where I might once again have to face a reality where Warcraft has rape victims in it. It’s a huge trope and motif in fantasy, particularly of the more “grimdark” or gritty variety. It is a conceit where authors say that it makes the world more “realistic” and therefore, by their logic, better. In a worse case scenario, some authors and writers (a lot of whom have never experienced this) even use it as a cheap “this is how we break a woman down before we build her back up to be strong” trope. Or they joke about it as a metaphor without concern that this is someone’s life they are talking about. Rape is not a fantasy concept. It is not some far-off happenstance because we live in a just world where it stopped existing. Rapists go free. Rapists do it without concern or even recognizing that they are responsible. Some of us have to live or see or be near people who have raped us. A lot of times, rapists are people who have a lot of power over others. The list goes on. It is very fully a reality that many, many people live with. As someone who lives in this reality perpetually, where I’m never ever going to be quite safe no matter where I go, I could do less of that and more with a fluffy, lighter fantasy world where maybe my character would be considered safe. Not even due to the fact that she has magic and anyone trying something like that would easily be burned alive, but just due to the fact that rape and coercion wouldn’t even exist. (While we’re asking for impossible things, can I tack torture on there too?)

I get it, people are going to tell me that “This is a fantasy story about war! We murder people by the droves! Why aren’t you bothered by that?” As far as I know, I have not slaughtered people by the thousands. I am not cruel to wild animals. I have, with only one exception, never seen anyone being violently killed or die. But I have, on a regular basis, been fondled, flashed, groped, as well as lived through both rape and sexual assault. On top of that, I’ve been in many more situations where I just did things I didn’t want to just not deal with the person demanding them. This is a persistent thing for some people, in our world. A lot of us never feel safe, and coming to the gaming community, where “rape” is a term tossed around in PVP, to even our fantasy games dragging in sexual assault, violence and torture, you can’t even leave it behind for an hour or two in the evenings.

Granted, Warcraft has done a good job not having it immediately up in front of our face but as anyone who’s read my blog on a regular basis knows, it’s still there. I’m asking that maybe now, before we travel to a new Draenor, that maybe it’s an alternate universe where this kind of awful, emotionally destructive shit doesn’t happen. It’s tiring. It makes coming back to Warcraft unnerving and upsetting and feeling like my desires don’t matter. It perpetually taints a place that has been, over the years, fairly supportive of both my real life and my fantasy experiences. I’ve met great guildmates, had fun in raids and seen amazing places. But every time people start speculating or I read yet another tie-in novel that mentions forced pregnancy, I feel gross all over again.

It’s not fun, it’s not fair to a lot of us, and it shouldn’t be some injected part of a fantasy story, point blank. There’s ways and means of putting it into a story that don’t make it cheap or only for spice, that don’t add it to a list of a character’s attributes like you would with “enjoys long walks” or “fought in the Third War.” But most of all, if you can’t do it right, maybe not do it at all? So many other places have enough of it that Warcraft skipping it from now on would not bother me a single solitary bit.

One of the features in the upcoming expansion I’ve been looking forward to the most is the long-awaited model revamps. While we have no confirmation that these models will be ready by the start or even middle of the expansion, what we’ve been shown so far has been promising. Through their new Artcraft series on World of Warcraft’s front page blog, we’ve been able to see a continuation of the promises they made about updating models at Blizzcon last year. Today’s offering of an orc female is no different and comes hot on the heels of the recent debut of the human female model.

It’s no secret that I take female model designs seriously – gaming culture is plagued with representations of women’s bodies that are problematic and World of Warcraft has long had a problem with a lack of customization. While I’ve enjoyed that at least WoW makes a decent effort to vary its’ silhouettes, it is still a game running on a graphics engine that’s severely outdated. These model revamps have been fun to watch as they happen; it is clear that they want to keep the overall visual fidelity to the old models but at the same time fix a lot of the problems that come with having them be a far lower resolution. Also nice to see is the time and care taken with some of the musculature and anatomy. Seeing game models that finally sit the breasts on the chest wall in a realistic manner is heartening, as well as egregious postures being smoothed out and relaxed.

I have to admit I’m a bit blown away with how much personality and life they’ve injected into the models. The postures looking more natural, as well as improved muscles and facial expressions makes me feel I’m playing a “real” person. The new orc female models are no exception – there’s life there now beyond just a blank, doe-eyed expression.

I think the most heartening part of this process, seeing the models unveiled, is that it feels like the design ethic with the female models is steered in a direction that I feel comfortable with. What designers sometimes seem to lack understanding is that women’s bodies are so fraught with politics but they are ultimately our own and come in a variety of shapes, sizes and ability. Designing characters that show a little of this variety, particularly if there’s no sliders to customize, is what is going to keep many of your customers enjoying the characters they play is in your game. Dusty’s quote from the Artcraft about the orc models also reveals another part of the ethic that was very frustrating in the past: dimorphism and the tug and pull between feminine and masculine.

Design often requires visual shorthand to convey a lot of information in a very short amount of time. This often means exaggerating many different things – gendered traits are one of those things. What determines “male” and “female” visually falls on pretty essentialist tropes like muscle groups, facial hair and secondary sex characteristics like bust. Women are often designed to be sexy or sexual and men are power fantasies. This is due to who gaming still believes it the core audience – straight men. Men are given huge muscular bodies and women have very similar hourglass figures with giant racks. This is how the nuance between feminine and masculine gets hammered out as well. With the orc women, I was really troubled by the idea that they would not be able to strike a core balance between the more battle-ready nature of the orcs and the fact that orc women are still women in their own right. How do women in orc culture look and how does this compare to women of other races? Creating identity and unique versions of femininity among all the races of Azeroth is key here. It’s no secret that some race’s women are coded much more traditionally feminine than others: see draenei, night elves and blood elves. It’s necessary to allow every race to have elements of both hardness and softness in their visual identity. With the orcs, I was worried that she would swing too hard in either direction and it’d feel like a joke or cheap. The fact that the screenshots we got convey both that hardened nature as well as mirth and beauty makes me feel more at ease. Now, if I could only get some of the orc women’s hairstyles on my female humans or even my draenei would make me feel able to feel slightly more butch even on a heavily feminized body.

Between the orc woman’s kissy face and the gnome lady’s legendary side-eye, I do feel that one of the things about Warlords of Draenor I won’t have to worry about is how all the models look visually. Blizzard has done a great job so far giving us a peek behind the curtain about how we are going to look in the not-so-distant (alternate) future (in the past) and I look forward to seeing all the models.

Update: Blizzard quietly dropped a full render of the dwarven female model on their Warlords of Draenor site just an hour. Go look!

Some my quick thoughts are mostly that while I love her body, I wish she had a bit more meat on her thighs. Some of the screenshots of her face look a bit wonky but I would bet they look better when actually in game. Yay!

I was going to post up a fluffy item creation post today but I got to thinking about other things because I spent a lot of my weekend on other WoW projects as well as hanging out with some fandom friends on Tumblr.

I’m still horrified by the state of lore discussions in the WoW community whenever a good percentage of men want to involve themselves. I went to sign up for Scrolls of Lore this weekend and immediately was greeted by the default avatars being giant pics of WoW races’ asses, most of them being female. Then there’s this thread, made by a friend of one of my Tumblr pals. It is a great OP and I love seeing lore discussion that pokes at how sexist or problematic the writing in WoW is. But it doesn’t take long for people to hop into the thread to make snipey comments about how we’re all wrong and women aren’t treated badly and we must have some agenda.

The rest of the story forum seems to read very heavily in that direction and this is why I really do not like involving myself in lore discussions where it’s inevitably dominated by men. The analysis is thoroughly limited and usually amounts to whinging that a certain character is not written well but nothing about the reasons why that might happen. Women characters are derided along typical lines like being crazy, emotional or unimportant.

But I digress. I came here to be positive.

What gave me utmost hope this weekend was the number of cool people discussing their problems with WoW lore, their awesome headcanons that expanded on the pretty basic writing we find in the game and extended universe. It gave me hope. It gave me ideas. It made me realize that there’s still so many people not getting credit or recognition for writing a World of Warcraft that I’d want to spend years playing in or writing about. A Sylvanas that beckons the Forsaken from their graves due to unfinished business. Gilneans that address class struggles, crusaders that aren’t afraid to hold their girlfriend’s hand. Women leaders that lead and don’t attach themselves limpet-like to their boring spouses, or die because of it. Tumblr gets a lot of shit from the nerd community in general for daring to foment some form of social justice that they find overblown and irrational, but I find the fandom that is outside of the control of pretty heavily purist, male-dominated ideologies to be extremely powerful and a lot more entertaining. Nerds have an unhealthy obsession with prescriptivism despite the fact that treating lore as a pure text when it’s penned by people who are ignorant to larger concerns of representation and tropes is terrible. The older I grow, the more I want to reject lore and canon utterly because it doesn’t represent a world I’d be welcome in, as either a character or my actual self.

What keeps me going is just the fact that no matter where I turn, there’s always some rock I didn’t turn over with people that want to discuss these things. People who are okay with listening to zany-ass ideas, have thoroughly negative conversations about fan-favorites (slaying all your male character faves for LIFE) and generally just not being stuck up about what gets handed to us on a regular basis and doing better. The fact that a lot of these people tend to be way younger than me is also heartening too. It makes me glad that there are people, particularly teen girls who are already into this stuff because when I was 16, I was pretty much in the dark and watching Sailor Moon without a real grasp of what it all meant.

The fact that all of us can come together as a community and have these great discussions across all ages and lifestyles is amazing. Let the haters get mad at Tumblr, or Twitter, or social justice warriors all they want (I’m a social justice mage, by the by.) I’m going to stay here and keep supporting all these rad people coming forward who want to turn this lore shit on its head, who want to share their experiences and be a part of the community.

Let’s go back, way back to an alternate timeline. It’s Blizzcon 2013 and we’re in a world that seems similar to our own. It’s moments before Chris Metzen announces the next expansion. Suddenly the screen changes and the now-familiar logo goes up. Relatively little is changed. It is called Wars of Draenor. Metzen strides across the stage, the heady determination evident in his face. He unveils a piece of concept art that has him nearly squeeing with excitement – a large digital fresco in shades of brown and red. Present is our antagonist Garrosh, his right hand Zaela and the assembled orc lords. It looks as much of a motley crew as any metal band.

But then he regales us with a second mural – the combined might of Azeroth as we know it rushing to meet on the battlefield. There’s a righteous female draenei champion leading the charge for the Alliance and for the Horde, there’s Aggra and Thrall, Draka and Durotan. We see Varian, Jaina, Moira, Tyrande, Malfurion, Vol’jin, Sylvanas, Gelbin Mekkatorque, Velen and Maraad, Lor’themar, Genn Greymane, Gallywix and Baine Bloodhoof. All of our races’ leaders are present and accounted for along with many of our valiant champions. We are going to stand tall against Garrosh and his Iron Horde.

We see ourselves reflected in this art and we get jazzed at the mysterious hints of characters we’ve met briefly before or new ones that look exciting and powerful.

When the the lore panel takes place, a fan asks Metzen about what Aggra’s role in the expansion will be as she was seen in the opening announcement. Metzen laughs and wryly remarks, “Who do you think is going to help lead the Horde in this familiar world? Thrall? He’s never lived here!”

—

As much as I would love it, we don’t live in that timeline. Let’s talk about what actually occurred and why it is so important.

If you don’t read World of Warcraft blogs or Twitter, maybe you missed the heated discussion that’s been going on about how the marketing and potential story choices were being handled regarding Warlords of Draenor from its debut at Blizzcon this year. Chris Metzen as well as another influential member of the Dad Crimes crew Dave Kosak, seemed to paint a pretty male-centric vision of Warlords that left many people with a bad taste in their mouth. If this was the opening salvo of the newest Blizzard product, why weren’t there more women involved in the offerings?

What further drove the wedge in between the developers and fans was Chris Metzen during the lore panel answering to a fan’s question about what Aggra would be doing and he alluded to the fact that she wouldn’t be there because it was a “boys trip.” While I think this was a moment of sheer Metzen-level exuberance that didn’t properly filter itself, it definitely left a profound impact on people already confused or bewildered by the expansion reveal. Here was someone at the top of the creative development for our beloved game joking around that going to Draenor was akin to a bunch of dudes packing their axes like rods and heading back into the Dark Portal for a beer-fueled fishing trip. It rang as a poor attempt at a joke but it, unbeknownst to Chris, created a rallying point for fans, women in particular, that was on a level with “Hush, Tyrande.” It’s much easier to start picking apart sexism and character representation in World of Warcraft when you are given such moments that are so overt and show such a lack of understanding and consideration for your audience’s makeup.

While I believe Metzen (or even Kosak by extension with all of his “savage” talk) to be a fairly well-meaning guy, the fact of the matter is the comment underscores a lot of what usually inserts problematic content or creates a problematic vacuum of certain key building blocks of a fantasy world you want to make. It’s a small group of people (in this case, the men on stage) being excited by things and forgetting that we’re not all jazzed up about seeing metalhead orcs go back in time to cleave things in twain with other orc dudes. It’s fun and cool to Metzen, who ultimately gets to revisit a potent and fun time in his writing career, but it doesn’t seem to take some of us along for the ride in quite the same way. This is where I feel the real disconnect is occurring: not that I truly believe Warlords of Draenor will be entirely absent of cool women characters (I’ll talk more about this later) but that main figures of creative development presenting the story to us didn’t feel it necessary to talk about most of them except only briefly.

It’s confusing for two reasons, one, because we literally just came from a world that is as close to an idyllic meritocracy as World of Warcraft will ever have (Pandaren) and two, because there doesn’t even seem to be very solid logic for why Aggra in particular wouldn’t be there. It’s this moment of non-consideration for the idea that a Draenor native mama wouldn’t be present to show her son the planet she grew up on that gives us pause because it isn’t particularly just about her but shoots an arrow straight into the larger problem of being overlooked or under-considered by some of the top dogs in creative development. World of Warcraft has, up until this point, been moving forward in both its’ lore and story with regards to representation and so it feels like whiplash to see this being the initial offering we’re given.

Though, if I think hard enough, we can look back again how even Mists of Pandaria was presented to viewers initially and extrapolate that when it comes to selling people on their expansions, Blizzard really doesn’t give a hoot about ladies. No matter how much progress you make in making a world that has tons of really enjoyable, memorable and complex women characters in it, when the wrapping paper on the whole she-bang (heh) still looks dominated by men, you find yourself more and more unwilling to open it. So in this aspect, you could say that this just a marketing problem and not a story problem. I think that’s fairly close to the truth, but despite this being an issue with how they want to sell an expansion, it does have an effect on the story after all.

This is is why, going back to the “boys trip” quote, Aggra’s seeming non-inclusion in the story is such a big deal. When women are not considered for being played up as a cool fixture of your story to your audience from the outset, you might find yourself overlooking them in other places. The idea of Thrall going ahead to lead the Horde with his parents without his wife or his kid says a lot more about how creative development wants to talk about fathers and families versus motherhood and the like. And it’s weird, as someone who is not a mom, but knows plenty of them who play. (I am going to address more of this in a later post, so just hang onto your pants.)

Does this ultimately mean that I believe that the expansion is going to feature no women at all? Absolutely not. Like I said, Mists of Pandaria, once we got into the meat of the story, featured many moments where I felt women had their role to play in both the overhanging story arc (see Isle of Thunder patch with Jaina and Vereesa) as well as the day-to-day stories that we see in the Pandaren people or even something like the Klaxxi. I felt that both narrative and quest development teams did a really good job creating a world that was seamlessly egalitarian, even if we crash-landed on their shores with war in our hearts and sometimes less nuanced character development. Pandaren gave us a world where all of the women were equal participants in everything, whether it was protecting the land, working it or being diplomatic entities. It wasn’t just strong women like Suna Silentstrike, but women that were humble, quiet or nuanced in some other way. And I felt that it rubbed off on even some of our regular Azerothian sisters. Because of that, I have a cautious optimism that Warlords is going to have just as many orc and draenei women filling in the gaps that we didn’t get to see in the opening cinematic, not just as brave champions of the Light (like the hotly speculated Yrel) but as complex personalities all over the place.

It’s because of this faith that I feel fully ready to rebut criticisms of those criticisms by saying that it is “too early” to know what is going to be happening in the story with regards to the women. Sure, it absolutely is too early and there’s definitely going to be cool powerful women present in the story of Draenor. (Again, Yrel seems to be held up for this a lot, and I can see why.) The problem is that because of the disconnect in marketing, because we are at this very initial point in the on-going reveal of the expansion, there absolutely needs to be unpacking and discussion and critical awareness. By getting ahead of more permanent story decisions now with our feedback, we stand a greater chance of having a profound impact on seeing ourselves in the story we love so much. This is really the beating heart of the problem, of why this omission felt so glaring. People love Warcraft, a lot of us women love Warcraft. We want to love Warcraft not just as the characters we build up in our heads as complex or nuanced, but to see our stories reflected in the ones that the company creates. Representation matters and the sooner we can have this discussion and make sure that we have a stake in that representation, so much the better. Blizzard has made very large strides in both its’ creative development teams and community management teams to ask for and receive feedback from us, the players. Not just on things like balance issues, obviously, but how we feel about where the story is going, what kinds of things are expressed and are we excited about them.

Feedback is crucial. Blizzard has let us know that it listens to the community and is willing to make changes should they feel that criticism is both substantive and will improve the game. Representation is also crucial. Our media affects and informs our lives and leaving a lot of different groups out of the story (not just women, but queer people, people of different genders, races, etc.) has a subtle but penetrating effect on the people who consume this media, namely us.

“Why does this matter? Because media representation matters. Why does media representation matter? Because the media is a pretty central force and plays a vital role in society at large. Mass media in particular has the power to change or reinforce the habits of its consumers. It also aids in constructing worldviews of its consumers by reproducing reality— to an extent. Perception is the name of the game and it’s difficult to perceive what is non-existent — or in the case of POC and LGBTQ characters, severely lacking compared to the real world the diversity scale.”

If your game doesn’t gesture even a tiny bit at the important stories of 50% of the population that is both playing your game as well as participants in your story in the first offerings you serve to your public, you’re not doing a very good job. Not only in selling a product to as wide of an audience as possible, but in selling a product that has more of a dramatic influence than the work that has come before.

This is one of the reasons why I’m so cautiously hopeful that the chefs stirring the pot that is narrative and quest design in Warlords know what they are doing. Going back in time, not just figuratively for the purposes of the story, but literally, to an earlier time in Blizzard’s game development is precarious. While I understand that Warcraft is where many of the great women leaders of World of Warcraft spawned (Tyrande, Jaina, Sylvanas), going back to a place that feels less unconcerned with what we’ve learned in the past 10 years of gaming with regards to diversity feels tricky at best. So while the excitement is here because we’re getting to finally see a world that was merely hinted at in both Warcraft and World of Warcraft’s lore, a lot of us are feeling somewhat hesitant that it will do due diligence in being a past we want to visit for the first time. The story feels very male-dominated for multiple reasons, as I said, and by going back to it, we might lose ourselves in a timeline that feels unconcerned with the rest of us. However, much like Warcraft then and Warcraft now, we cannot ignore that all of these things are choices. Choices made by the writers, by the developers, and by people like Metzen and Kosak themselves. Fantasy not including women isn’t historically accurate, it’s just repeating sexist storytelling whole-cloth, most of the time due to the lack of perspective that some of their very male authors seem to have. We need to not only look forward to the work of the women who undoubtedly comprise the story development team, but let Blizzard know that everyone working on the game’s look, feel and narrative that they should make a world that all of us here in the present, would want to go back and save. Not only just as characters in WoW’s story, but as video game players in general.

Kor’kron orc has two women on chains fighting for sport.Screenshot courtesy of @snack_road.

A couple of days ago, I happened to be skimming Twitter (isn ‘t this how most of my blog posts start nowadays) and caught a tweet from Snack about something he saw in Siege of Orgrimmar LFR. It was the screenshot posted above, captioned with, “I’m probably gonna be thinking about this screenshot way too hard the next few days.” It struck me the same way, despite the fact that I had never even been to this part of SoO yet. I hate reporting on things I haven’t personally witnessed, just so I can get my own handle on context and whatnot but this is so far and away one of the worst things I could have possibly heard about in the new raid.

Some further investigation from Tzufit revealed not only Theramore Citizens (all women, apparently) hung up on poles, but Darkspear Defenders as well, all of them stabbed or stuck with arrows.

Screenshot courtesy of Tzufit.

Screenshot courtesy of Tzufit.

All of these screenshots, despite being in a video game about war, are still really unsettling. Not only are all of them women (though the shackled fighters can randomly be men, too) but the level of violence and naked brutality here is way too much. Not only is there a scary level of historical real-world precedent for these things (making shackled slaves fight eachother, hello?!) but it openly feels too real to be immersive in a video game. It makes me wonder where Blizzard thinks the line is in “realistic violence” in order to make the point that, yes, Garrosh is a horrible person.

The game thus far has tried very hard to make us hate Garrosh but in ways that tend to make me feel bad about myself, as a woman. He’s never really been a mustache-twirling villain but just straight up an abusive tyrant. He slaughters his own people in the dead of night and hangs them from the walls on fire (this is also present in the SoO raid). He calls women “bitches” and orders hits on other Horde dignitaries. And now somehow, manages to retcon the plight of the Theramore survivors and leaves their corpses strewn around their holding cages, lashing some of their women to posts with weapons sticking out of their corpses and making them fight for sport. The fact that a Darkspear is included for extra “flavor” is particularly egregious but makes slightly more “sense” than all the refugees from Theramore, who were supposedly safely passed to Gadgetzan. Did some goblins double-cross the Alliance and send a fleet of them to Orgrimmar to be tortured and killed? What is going on here? Seeing these poor people being used for sport, maimed and killed is stomach-turning.

WoW has always had some level of atrocity. I get this. This is a war, but this has gone several shades too far (as it has in the past, even) into senseless, unsettling territory. The game has done this in a couple places in the past, and it’s always rung really wrongly to me. We’re already storming the gates of Ogrimmar to take down Garrosh, but why did we need to see this? Why did we need to replicate some of the violence that actual real people have suffered in real life, as part of being prisoners of war or slavery? Why is it only women hanging from the poles? This doesn’t make me feel like a hero, it just makes me feel sick to be playing the game.

(Tried really hard to make the title an homage to the infamous A Chorus Line song, “Dance: 10, Looks: 3″ but it didn’t work out. Pretend I did. – ed.)

Patch 5.4 just hit and with it a wave of new content. Unfortunately I am not here to talk about the excitement of Timeless Isle or Flex raids just yet. It came to my attention this morning (hat-tip to Lhivera on Twitter) that someone from my server had posted on the general forums about two gross sexist NPCs that had been dropped into the game due to the changes in the patch.

Turns out that as of only two days ago, there were now two refugee orcs hanging out in the Razor Hill inn that have a discussion that highlights the looks of the other refugee woman stranded at the inn while Ogrimmar and all points surrounding are in utter chaos. If that wasn’t bad enough, it’s the fact that both orcs are using the “rating system” of ranking a woman’s beauty on a scale of 1 to 10 and not being precisely kind about it.

Orgrimmar Refugee says: Oh, look at her over there. She’s be beautiful. A perfect 10!
Orgrimmar Refugee says: A 10? Ha! Maybe in Razor Hill. In Orgrimmar she’d only be a 6.

I skimmed the thread before it got deleted – it was the usual hot garbage with a couple of bright spots where people were defending the OP and calling stuff out. The real sickening part of this for me though was just how normal people believe this stuff to be. Rating women like they are consumer products is objectifying, dehumanizing and hurtful if you have to deal with it, which a lot of women do. Ranking women reinforces the idea that the only thing of value we have is how men judge us based on arbitrary notions of what they find attractive, or more bluntly, “fuckable.” It’s coarse and piggish.

I was dismayed that this was even in the game, especially as of the latest patch. Here we are not talking about content that’s been embedded in parts of the game from years past but something someone recently felt was okay to stick in a little corner of the game, with all the added contextual grossness due to the fact that it’s displaced citizens describing a woman away from her home. I thought that Blizzard had gotten at least slightly better since the Ji Firepaw fiasco, that maybe we had started to get on the right track away from some of the more dudebro aspects of design. It’s been elucidated to me that developers take pride over their NPC creations, no matter how big or small, so who takes pride in this? Who takes credit for this? Why did someone feel comfortable sticking street harassment in here? It rightly makes people feel uncomfortable playing, like this world isn’t also ours to partake in.

Thankfully, as a small silver lining, CM Zarhym tweeted in response (right before I put the blog to press) to several concerned parties on Twitter that this gossip text was being removed. Swift action is one of the best courses of action for something small like this, but I think we still need to get at a place where people consider that these things are a) not normal b) are hurtful to quite a few of us that play the game. I still hold out some shred of optimism that World of Warcraft overall is improving, but a lot of that is due to those of us in the community who feel more bold to call this stuff out. There’s a sea change coming and I suspect it is because of the efforts of bloggers, Twitter folks and forum posters that are doing most of the work.

Misandry the mage yells at these bags of amalgamated hubris.

Still, much gratitude to the community team for passing this internally and getting it changed so quickly. It was really weird to fly into Razor Hill and have to skip over the cool lore events that are going on there to check out two nameless orcs critiquing an orc woman’s looks rudely every minute or so. We ultimately need to keep pushing for a game that builds a world where the shitty things we have to contend with in real life aren’t the same things we run across randomly in game from NPCs.