Re: BOTM 7/11: Maker's 46

I like it as I do other wheaters. I like the cinnamon finish but for the price there other bourbons I like better such as Old Fitz BIB and Weller. I don't have much of an ability to sort out different flavors as others do. For me if I like the taste, it's good enough for me.

Re: BOTM 7/11: Maker's 46

I wonder how this is selling now that the hoopla of the original roll-out is over?

I asked a couple of local bartenders ---- they said that it's languishing on the back bar, seldom requested.

I never really understood the target market for this. MM is non-offensive, drinkable bourbon for non-bourbon drinkers. This is a step up, but not enough to attract the SB-type crowd. Maybe big MM fans will always have a bottle for more special occasions, but it seems hard to believe that will carry the brand. That said, they don't have to invest much to produce it.

Re: BOTM 7/11: Maker's 46

According to Bill Newlands, the target market for MM46 is - wait for it - the MM drinker.

Recognizing the growth of small batch and single barrels, the folks at Beam became concerned that the MM drinker interested in exploring these Bourbons had nowhere else to go...except away from the MM brand. MM46 provides them a chance to taste something new while keeping the consumer as part of Beam's revenue stream.

Re: BOTM 7/11: Maker's 46

Originally Posted by mrviognier

According to Bill Newlands, the target market for MM46 is - wait for it - the MM drinker.

Recognizing the growth of small batch and single barrels, the folks at Beam became concerned that the MM drinker interested in exploring these Bourbons had nowhere else to go...except away from the MM brand. MM46 provides them a chance to taste something new while keeping the consumer as part of Beam's revenue stream.

I suppose there's some logic behind that, and the marketing folks at Beam obviously know more and have better information than I do. I just picture the MM drinker as being someone who doesn't branch out very far.