Audiovisual media services fall within the scope of many differentinternational and national legal instruments, as well
as of best practicesand standards developed by case law. These rules often target a much widerspectrum of activities.
Only some of them address specifically the media.Those, however, that don’t are not necessarily of lesser importancefor
the audiovisual sector. The case in point might be human dignity,a "Human Right" with great bearing on the media. Reversing
the logic,one might point out that the media may impact heavily on human dignity.While the concept of another Human
Right, namely the right to informationand freedom of expression has been a topic for IRIS publications, we havehitherto
published much less information on human dignity. One explanationmight be that its essence is even harder to grasp than
that of the right toinformation and freedom of expression. To remedy this situation, this IRISplus looks into the
legal roots and main elements of human dignity as animportant standard for audiovisual media services.

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