About the PlayerSearch Blog

PlayerSearch’s mission is to become the best place to find and share sports related content from anywhere on the web focused on individual players. There is an enormous amount of great content available on-line including news, videos, stats, and more. The challenge is finding it easily and quickly. PlayerSearch addresses this problem by doing the searching for you, thereby presenting you with more news and information while saving you time and possibly giving you an edge in your fantasy sports league!

PlayerSearch is an internet property of Advanced Sports Media, LLC. Advanced Sports Media was founded in early 2004 and is privately funded. The company has key partnerships with CBS Sports, ESPN, Fantasy Sports Ventures, KFFL, RealTime Fantasy Sports, RotoWire and other key fantasy sports focused companies for its Draft Analyzer software that has won industry awards for best product (2005 and 2007) and was a finalist for best innovation (2005).

Ted Kasten, the Founder of Advanced Sports Media, has an MBA in Marketing from Kellogg, Engineering degree from Dartmouth College and Economics degree from Colby College. Ted was a Senior Product Manager at PeopleSoft prior to starting Advanced Sports Media and has been on the board of directors of the Fantasy Sports Trade Association (www.fsta.org) since 2006.

The primary goal of this blog is simple. It is to keep investors, partners and interested customers up to date on PlayerSearch and MyPlayerSearch and to share my thoughts (usually brief!) on the search space and start page space in general.