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Grayling Expands Crypto Capabilities, with Uphold

18th July 2018

Grayling has been hired in the United States by global digital money platform, Uphold, with a brief to establish the company as a leader in the sector.

Uphold enables individuals to buy, move, convert and hold more than 30 currencies and commodities, including eight cryptocurrencies. It has powered over 8M transactions with a transaction volume of nearly $4B to date. Uphold stands by its mission for transparency and commitment to developing a trusted platform that gives investors tools to manage crypto volatility through secure and affordable transfers into fiat currencies.

Uphold’s director of communications and community, Michelle O’Connor says: “Grayling’s exceptional crypto and broader fintech experience makes the agency a natural choice for us. As we continue to build the future of financial services, it became clear we needed a seasoned agile agency as a partner to succeed in our mission. We are excited to be working together.”

The account will be run from Grayling’s San Francisco office. Account director, Crystal Yang says: “While much of the industry remains to be undefined, there is no doubt that crypto will carve out a place in our future. Uphold has a unique opportunity to lead by example and help individuals and businesses harness the power of this market, responsibly. That’s the story we want to tell.”

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