Michael McCall, professor of marketing and law
Many airports throughout the country are realizing the benefits of having a reward program for their customers, says USA Today. Yet McCall says few loyalty programs give customers rewards they want or value. When it comes down to it, the main goal of generating loyalty is hard to accomplish, and probably will be more so for...

Cyndy Scheibe, associate professor of psychology
The Associated Press reported on a recent poll about Americans’ perception of Santa Claus that found belief in Santa crosses religious boundaries. Many non-Christian parents embrace Santa because they see Christmas serving as a secular holiday in the U.S., said developmental psychologist Cyndy Scheibe. “Santa...

Deb Pallozzi, Ithaca College softball coach
On the occasion of her induction into the National Fastpitch Coaches Hall of Fame, Pallozzi was interviewed by Times Union about her successful career as Ithaca College’s women’s softball coach. She spoke about how women’s sports are starting to gain equality with men’s. “It's an attitude, and...

Rhoda Meador, director of the Gerontology Institute, and Vicki Centurelli, Ithaca College student
Many retirees looking for a way to be culturally active and intellectually stimulated are entering programs that link retirement residences with colleges and universities, reported the Washington Post. The benefits of this not only affect the seniors, but the young college...

Steven Seidman, retired professor of strategic communication
Seidman’s research was cited in an article on the Big Think website about how presidential candidates get the youth vote. As Seidman wrote about the Obama campaign for the Journal of Visual Literacy, “[The campaign] designed it as a social network—a user-friendly, online community linking...

Stephen Mosher, professor of sport management and media
WICZ TV interviewed Mosher about the current state of college athletics. Mosher asserted that if Division I colleges want to continue running their sports programs like professional sports, “The colleges ought to say, we are going to have a semi-professional sports team playing on our campus, and those...