Comic-Con International in San Diego, Calif., is no longer just for comic book “geeks.” The 44th annual event, which officially begins Thursday, is 130,000-attendees-strong and is sure to be a star-studded affair this year, with several celebrities expected to attend.

“It’s now so big it’s in the hotels in the area. There’s also the party scene at night,” Variety senior editor Marc Graser said about the upcoming four-day event.

“It’s really about gathering around a property that fans love and getting to see a new poster, a new trailer and the first footage,” said Graser, who noted he will be holed up in Hall H (the largest hall at the San Diego Convention Center), taking in the new trailers, posters, footage and everything in between this week.