Do Traditional Websites Have a Future in a Social Media Driven Internet?

Do Traditional Websites Have a Future in a Social Media Driven Internet?

Gordon Fletcher16, Dec, 2010

With the rise of social media, the importance of a traditional website for a business seems to be fading. All businesses benefit from having a website. But the popularity of social media channels has reached such a level that it is not inconceivable to think that social media profiles can be a replacement for traditional websites.

The impact of social media marketing campaigns has been proved beyond doubt. Millions of people all over the world are using different social media channels. Facebook has more than 600 million users and attracting such a huge number of people to your own website is next to impossible. Going to these users is a more practical option than trying to bring them to your website. Big brands like Burger King and Coca Cola have such comprehensive Facebook web pages that they are as good as websites. This shows that your social media profiles can double up as your website as well.

Today, distributed web presence is more important than having a single website. Your level of web presence is indicated by the number of places you are visible on social media. Your LinkedIn profile, Facebook page, Twitter account, blogs, forums etc all contribute to your overall web presence. Greater web presence will lead to increased awareness of your brand among social media users.

Learning how to use all the social media channels to your advantage can be a difficult task. The best way to go about this is by finding out who your target customers are and which social channels are more popular among them. Then you can concentrate your efforts on those channels.