HappyBirthday, BABY-G!

Cool and tough since 1994! Celebrate BABY-G turning 25 and find out more about its exciting history — from the very first BABY-G to the latest, smart models from the BSA-B100 series that can turn any outfit into a confident and trendy look while being ready for almost any activity thanks to innovative CASIO technology and a robust design.

HappyBirthday, BABY-G!

Cool and tough since 1994! Celebrate BABY-G turning 25 and find out more about its exciting history — from the very first BABY-G to the latest, smart models from the BSA-B100 series that can turn any outfit into a confident and trendy look while being ready for almost any activity thanks to innovative CASIO technology and a robust design.

DW-520 — the first ever Baby-G!

At the start of the 1990s, our shock-resistant and stylish G-SHOCK watches were becoming more and more popular with female fans as well. The only problem was that the men's sizes were often too big and chunky for women's wrists. CASIO saw that something needed to be done and in 1994 released the DW-520 — the very first BABY-G! It was shock-resistant and robust just like its big brother and its bright power colours caught everyone's attention. But most importantly, it was small enough to fit young girls' wrists. This was just the first part of the BABY-G success story that now stretches back some 25 years.

From a cute accessory to a cool lifestyle statement

The G-SHOCK was a smash hit in the 90s, especially with teenagers, and its "cute" little sister changed with the times and went from a popular accessory to a way for those who love an active lifestyle to make a statement.

The special mix of tough features and unique style makes BABY-G a watch that is still instantly recognisable to this day and one that has a huge fan base all over the world.
Diverse collections regularly offer the latest trends in wrist wear to best suit your lifestyle. Whether you're playing sport, at work or just chilling out, BABY-G is ready to tackle any activity you do.

BABY-G highlights to mark its 25th birthday

BABY-G has always been ahead of its time and over the last 25 years has continue to impress fans with the latest technological features such as the Tough Solar System (BG-801) and surprising features such as animated LCDs, replaceable housing or multi-coloured LEDs.

The versatility of the BABY-G can also be seen in the new BSA-B100 series with Bluetooth technology. You can connect your watch to your smartphone at the touch of a button and view data such as daily steps, calorie consumption, training times and much more in the BABY-G Connected app. There are also various sporty functions to support your training, such as the 1/100-second stopwatch with lap memory, countdown timer and individually adjustable alarms. Choose your favourite colour and start training: Cool, tough and fit — classic Baby-G.