Search engine optimization in USA, digital marketing case studies

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If international business was ice hockey, successful penetration to the US would probably be something like winning the Stanley Cup. One of the most competitive online markets in the world offers endless business opportunities and enough space for both established companies and ambitious start-ups. And as always, success is when preparation meets the opportunity. Be sure to do your homework before trying to seize the American dream.

Go mobile or go home

The percentage of people using smartphones grows throughout the whole world and the USA isn’t any different. Their usage might have been rather rare back in 2005, but nowadays they are used by more than 70 % of Americans. That doesn’t just mean that mobile optimization is a must, but also that you won’t stand a chance without working with voice search.

Source: https://www.statista.com/

One Amazon to rule them all

The newest estimations talk about more than $100 Billion spent on digital advertising in the USA in 2018. It comes as no surprise that the largest share of this budget goes to Google and Facebook – these two platforms together total more than $60 billion. The third place goes to Amazon with spendings reaching almost 5$ billion.

Don’t be sorry for Amazon. They might never catch the Google-Facebook advertising duopoly, but they’re the unquestionable leader of American online retail. With average monthly traffic reaching nearly 2$ billion, they get over 50 % of the overall traffic share.

That doesn’t mean that American customers are unreachable. It means that you shouldn’t underestimate the initial market research to find your niche, your target customers and the USP that will help you stand out. Don’t forget to take into account Americans’ cultural specifics and possible minorities.

It’s a sidewalk, not a pavement

The Americans might share the English language with their more traditional, smaller relatives, but make no mistake, that’s where the similarities end. The shops are different and usually located elsewhere and even the shopping habits aren’t the same. A good example of these dissimilarities is Best Buy, a successful American company failing miserably in the UK.

The best way to predict what global e-commerce in 2018 has installed for us, is by checking e-commerce growth rates in 2017. Is Europe’s e-commerce really as gloomy as online retail experts predicted? What’s going on with South America and who will win the China vs. USA e-commerce rivalry?

During Christmas season each country has its own special way of celebrating. Americans are crazy about parades, Germans flood town squares to visit Christmas markets and the Japanese get a strange flair for fried chicken. But, when do stereotypes stop reflecting actual reality?

Did you know that US consumers prefer images of strong women in Mother’s Day campaigns? We’ve analyzed the recent and last year’s campaign from the popular US florist shop Telefora. One was a great success, while the other failed terribly. To explain why, we dug into marketing research on what Mother’s Day means to Americans from a cultural perceptive.

Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:

How much a country censors the Internet tells how “free” that country actually is. Internet censorship is a more current and serious issue than one might believe. With social media becoming a powerful tool to raise voices of political dissatisfaction, Internet censorship proportionately rises.

As international SEO experts we’re concerned about restrictions on the web which prevent users from reaching their targeted search. Blocking websites and social media platforms isn’t only “bad for business”. It’s a violation of internationally established human rights such as free speech and freedom of information. This blog post will help you understand how Internet censorship works and […] Read more

Easter may be a global holiday, but each country and region has its own Easter traditions. From an International SEO perspective – it’s the perfect time to flex your marketing and creative muscles. We’ve gathered examples of Easter celebrations around the world to help you find fresh marketing and gift ideas. Hint, it’s not just about bunnies, chocolate and eggs.

Our grandmother used to say: “Go to school and study, so you won’t end up working at McDonald’s.” Working behind the McDonald’s counter has always had a negative connotation. But when the financial crisis broke out our grandmother’s changed her tune to: “As long as you have a job, even if it’s at McDonald’s.”

Language is the most powerful tool when communicating a message. At GFluence we’re interested in different cultural habits and matching them with consumer analysis. By analyzing the McDonald’s jobs sub-page titles across countries, we can tell where baking burgers counts as a real profession or […] Read more

Where there’s Irish there’s beer. And when it’s St Patrick’s Day the celebrated beverage is dyed green. Did you know that there are 80 million people around the globe who identify themselves as Irish? And only 4.7 million of them live in Ireland! St. Patrick’s Day is one the most widespread holidays in the world and beer is essential for the celebrations. Gudied by the trails of the Irish diaspora we created a global market overview of beer sales on March 17th.

2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.

If chocolate is the king of comfort foods and an essential first aid for all types of heartbreak, then one might consider the Swiss extremely depressed with Germans following right behind. As SEO experts we take extra care when interpreting data and though Switzerland ranks as the world’s biggest chocolate consumer, more insight is needed to properly understand the phenomenon.