8. Make sure you don’t create duplicate content when moving from http to https.

9. Organize your site well so both customers and search engines can make sense of it.

10. Make it easy for people to find and to buy. Don’t put up barriers!

And, of course, measure the results! Using Google Analytics with ecommerce tracking you can get great information not only about where your bookings/sales come from, but also about which pages are helping to close the deal. To focus more clearly on just the important things, take a look at X-Ray Analytics, which can make that job much simpler!