Episode #288: Build Your Personal Brand Online with Brittany Hennesy

Brittany Hennessy is the author of Influencer: Building Your Brand in the Age of Social Media, she’s the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon.

In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media.

She has appeared in the Wall Street Journal, Entrepreneur, Business of Fashion, Digiday, Business Insider, Cosmopolitan, Glossy, Girlboss, Mobile Marketer, Al Jazeera and other publications.

In this episode, we explored the world of influencers.

Expect to learn:

What an influencer is, why influencers are important and why you should consider becoming or leveraging influencers

How to build your community and create great content; and

The dark side of social media; how to grow your online persona without becoming addicted to technology, depressed or neglecting to invest in your real life

Topics Discussed:

Brittany’s background

What an influencer is and why they’re important

Why you should consider becoming more influential

How to build your community

How to create great content

How to distribute your content

How to engage your audience

How to leverage influencers to build brand awareness

The power of authenticity

Big butts on social media

Influencer burnout

The dark side of social media

Show Notes:

Twitter:@2Legit2Britt

Instagram: @mrsbrittanyhennessy

Web:BrittanyHennessy.com

The Book:Influencerthebook.com

https://amzn.to/2VaaJgN

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Terminator clips sourced from www.terminatorfiles.com and remain the intellectual property of Tristar Pictures.

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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.‍Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.