Rumor: Microsoft-Branded Windows 8 Tablet in the Works

Microsoft to date still hasn't delivered a response to Apple's iPad tablet, and the software leviathan might be taking matters into its own hands.

Sources at DigiTimes claim that Microsoft has talked with Texas Instruments and Taiwanese OEMS about possibly distributing a Microsoft-branded Windows 8 tablet by 2013.

According to the source, "Microsoft plans to copy its branding strategy from product lines such as Xbox 360, Zune, Kin smartphone and TV, to compete in the tablet PC segment."

To date, the Microsoft-branded Xbox 360 line has been one of the company's rare hardware success stories. Microsoft's other hardware products haven't had much luck: The Kin smartphone, Zune PMP, and Microsoft-branded televisions have, for lack of a better word, flopped. Microsoft revealed the core functionality of Windows 8 earlier this month at the D9 conference.

Microsoft didn't return our request for comment. But company representative Frank Shaw did tweet this morning: "Nothing like starting the day with a hot steaming cup of speculation.”

The move seems unlikely from a business standpoint. Developing a Microsoft-branded tablet could sour its relationship with other Windows 7 and Windows 8 hardware suppliers, something that Microsoft can't afford to lose. However, computer manufacturer Acer has already expressed discomfort about some of Microsoft's tablet plans: The company's CEO J.T. Wang claimed that Microsoft is imposing "troublesome" restrictions on makers of processors who are making Windows 8 tablets.

Wang didn't elaborate on what those restrictions are. But it's possible that Microsoft's strategy with Windows 8 will be similar to its approach with Windows Phone 7, in which the company issues a strict list of criteria to phone manufacturers, requiring their handsets to contain specific hardware in order to run Microsoft's operating system.