Expedia Millennial Survey 2017: 50 Percent Indian Millennials are Worried about the Impact having Children will have on the Quality of their Holidays

On Jun 12, 2017

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Business Wire India

Expedia Millennial Traveller Report 2017

Expedia®, a leading full service online travel company, today released the results of the 2017 millennial survey, an annual study of millennials across multiple countries and continents. The survey highlights that 62% of the Indian millennials prefer to book their tickets through an online travel agency whereas 19% of them prefer to book through airline and/or hotel websites directly. According to the survey, 34% of the millennials are most likely to travel to Asia within next five years whereas 18% of them would travel to Europe.

“According to Expedia Millennial Survey 2017, great deals and customization are the keywords for millennials. Over 56% register with online travel agencies to avail exclusive discounts and 47% millennials do so to receive personalized packages and deals. The cash and deal savvy Indian millennial is also eventually moving towards loyalty programs, where-in 33% have used loyalty points for bookings and over 45% would like to use it in future. They are also picking up, when it comes to cryptocurrency like Bitcoins, with 12% having used bitcoins already and 41% would like to use it in future. Going against the popular fad of solo travel, the Indian millennials prefer to travel to spend quality time with family (50% – Multigenerational), partner (42%), friends (37%), Children (20%) or alone (7%). Getaway from work (50%) and busting stress (46%), remain the highest motivation factors for millennials to travel” said Mr. Manmeet Ahluwalia, Marketing Head, Expedia in India.

DETAILED SURVEY FINDINGS:

Tech – the only constant in a millennial’s life!

94 % use a smartphone (a phone that connects to the internet e.g. iPhone, Blackberry, Android phones such as Samsung Galaxy)

We prefer to book through OTAs because it’s more user-friendly (58%), convenient (56%), secure (45%), cheaper (41%), the information is more up-to-date (56%) and I’m able to book everything in the same place (48%).

We just love customization!We like to share our personal information to get:

I have posted a photo/video of my holiday on a social network while I’m away – 64% Agree; 18% Disagree

It’s important to me that people comment on the holiday photos I post on social media – 57% Agree; 18% Disagree

If I use a travel company’s services, I would be happy for them to rate me as a customer – 70% Agree; 7% Disagree

I worry for my safety on holiday abroad more than I do when I’m on holiday in my own country – 64% Agree; 13% Disagree

When I go on holiday, the most important thing for me is to experience the authentic culture of the place- 83% Agree; 4% Disagree

I often make holiday plans at the last minute – 40% Agree; 39% Disagree

When researching a holiday, I enjoy saving links and images to refer to at a later stage – 74% Agree; 7% Disagree

Methodology

Expedia has worked with Foresight Factory, a leading global consumer trends and forecasting consultancy, in the design and delivery of this study. Drawing on established and emerging trend research tracked by Foresight Factory, this report further explores the key trends that pose changes and pressures for the millennial vacation and booking process. A 10 minute questionnaire was undertaken online in March 2016 with a sample of 1,000 consumers per country, 18-64, UK, Germany, France, USA, China, Australia, Brazil and South Korea. A similar 10 minute questionnaire was undertaken online in November 2016 to include a further 13 countries – with a sample of 1,000 consumers per country, 16-64, UK, Germany, France, USA, China, Australia, Brazil, South Korea, Italy, the Netherlands, New Zealand, Singapore, Malaysia, Japan, India, Hong Kong, Taiwan, Spain, Thailand, Mexico and Canada. In parallel, qualitative research was undertaken via Foresight Factory’s global network of Trendspotters. Feedback on a number of questions around travel behaviours, needs and attitudes was received from 9 consumers from the UK, USA and China. Six of these respondents were Millennials, aged between 25 and31, and have been quoted throughout this report.About Expedia

Expedia is a leading full service online travel company with localized sites in 33 countries. Expedia is a one-stop solution for all travel needs, with a comprehensive and distinctive suite of travel solutions covering over 200 countries with 25k+ holiday activities and 500+ airlines, 385,000 hotels and 11 million independent and verified traveller reviews worldwide. Expedia helps consumers book flights, hotels, flight + hotels, car rentals and tourist attractions, all supported by a call centre in India.