Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Processed Meat and Seafood Packaging in Germany

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Executive Summary

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PROSPECTS

Potential for secondary packaging in a declining category

The widely expected declining consumption of processed meat and seafood over the forecast period can be attributed largely to changing consumer habits, with Germans wishing to consume less processed food overall due to their ongoing health and wellness concerns, as well as the growing number of people following a flexitarian, vegetarian or vegan diet. Processed meat, in particular, is often high in fat, calories, sodium and nitrates, and many reports have highlighted the dangers of excessive consumption of these, including the potential carcinogenic properties of nitrates.

Increasing importance of labels

Consumers are expected to become increasingly cautious regarding their diets and the food products they consume over the forecast period. In order to recover from recent major issues, such as the horse meat scandal, processed meat manufacturers will have little choice but to reassure consumers with greater transparency, both literally and figuratively, including with nutritional information and quality labels on large facings and with transparent plastic windows or plastic foil.

Innovation not always apparent to consumers

Innovation and new product development within processed meat and seafood packaging are expected to witness a certain focus on aspects which are not necessarily communicated to consumers, as this would potentially be harmful to sales of products not yet sold in the new pack types. This mainly includes packaging attributes which offer improved product lifespans or maintain quality, such as oxygen scavengers to help conserve product quality, or blocking harmful UV radiation through special plastic foils, for example, or limiting the absorption of potentially harmful substances from the packaging into the product itself to the absolute minimum.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Germany with research from Euromonitor's team of in-country analysts.