Artist Launch

Artist Launch

``In one word she is amazing`` Kirk Burrowes ~ former Mgr Mary J. Blige Learn More

About

After years as a successful record company executive I wanted more…

After years as a successful record company executive I wanted more. I wanted to make an even bigger impact in the arts, I wanted a family, I wanted more creative collaborations, I wanted more involvement in the community. Social good was on my mind. I wanted change.

I was already well known as a branding expert creating marketing plans for Mary J Blige, Kris Kross, Ziggy Marley, Supercat, En Vogue, Gerald Levert, The Fugees, Busta Rhymes. During my tenures at Sony and Elektra, I cut my teeth with projects from Sade, Michael Jackson and Alexander O’Neal. I knew my shit. But I wanted more.

So I began creating collaborative and innovative programs that combined my love for marketing and branding with my desire to do social good and bring about change. I wanted to create ongoing experiences that would have an impact and build relationships that would last.

I wanted to be able to work with and manage artists and brands and design creative programs and collaborations that would allow both to shine.

Karen Marie Mason |•a•creative•change•agency| was born. Welcome.

Services

The Karen Marie Mason |•a•creative•change•agency| recognizes that the definition of insanity is doing things the same way and expecting different results.

The paradigm has shifted. We have created a legacy of building and implementing campaigns that are different, against the grain yet successful and impactful. We get excited about working with artists, brands and companies that want to do good, support causes, engage their fans and usher in change. If you are about creating bold and effective campaigns and collaborations, long lasting experiences and innovative programs that produce social impact and ultimately societal change then we are your agency.

Artist & Project Management

Artist management is about strategic partnerships; precise positioning and the creation of multiple streams of income. We specialize in all of this. Worldwide.

Branding

Effective marketing strategies propel artist and brand to elevated levels. Visionary events, branded content strategies and creativity is our focus but ultimately social good and change is our goal.

Consultant

Karen Marie Mason |a•creative•change•agency|
Let’s redefine and sweeten your marketing strategy with the development of new products and services that provide innovative solutions and bold strategies that create experiences, relationships and loyalty.

Work With Me

Having talent…MAKING Great MUSIC…That’s just the beginning

Artist Launch

Artist Launch 2015 is a 4 week program that takes you step by step from conception to manifestation of your new music and shows you how take your career to the next level. Whether you have released music in the past or this is your debut release, Artist Launch 2015 will outline the entire process from soup to nuts; from idea to digital release and everything in between. We’ve studied all the new apps and platforms. We cover copyright, publishing, licensing. You don’t have to that part of the work. We’ve done it for you. We will show you how to develop multiple streams of income and how to set up your structure to monetize and receive.

Money Grows In Streams – Free Webinar

There are over 60 streams of income (so far) according to the Music Business Association. Some are focused on the artist, others on the singer, others on the publishers, etc. As a DIY artist you are often all of the above. So you need to know how to get your paper. Your money. This course is designed to show you how.

Release It!

Releasing your music should not be complicated. You’ve already spent
hours in the studio perfecting your craft so the last thing you want it a
long process before your can get your music to your fans. In this course
we show you how to simply the process of releasing your music, building
your fan base and monetizing your art.

Consultation

Spend some one on one time where focus can be given to a specific problem or just simply gain more clarity on your project and direction as an artist. Click here to register: After you register you will be contacted to schedule a time for your consultation. A recording of the consultation will be provided after the call.

Blackgirl Magazine

Cypress Hill

Legacy Series

Mary J. Blige

The 15 Project

America’s ONLY late night talk show for the Arts where artists can be themselves. Fahamu Pecou has created a space where both joy, entertainment and the celebration of the arts live.

Blackgirl Magazine

multiple

Scope of Work: Co-Publisher

Partnered with 12 year old editor Kenya Jordana James to fill a void in the community with a teen publication focused on the needs, concerns and interests of Blackgirls.

Cypress Hill

product-manager

Project: Multiple

Develop and implement the marketing plan that would introduce Cypress Hill into the national conversation around Hip hop and the legalization of marijuana using music and strong visuals as the lead components.

Legacy Series

producer visionary

Project: Legacy Series

Created a series that would merge popular culture with history thereby loosening the gap between young and old in the community. Regular series kicked off with Civil Right Activist and Mike Render (Killer Mike from Run the Jewels).

Mary J. Blige

branding

Project: “The Mary Show”

The goal was to expand MJB’s brand and partner with product and services that would not only compliment MJB’s growing brand but also tie in the community concerns that she was passionate about. The deals secured were MAC Cosmetics, Dark & Lovely Hair Color.

Testimonial

“Karen’s involvement was pivotal to our initial success. She brought fresh and cutting edge ideas to the table, assembled the right team of people to work our album, and her ability to execute the plan and make it work was incredible.. She had a take no prisoners mentality and we loved that about here.”
– B-Real ~ Cypress Hill

Testimonial

“Karen Mason is a visionary and a great idea person who knows how to move the needle in pop culture. Karen has a breadth of experience and a depth of knowledge that truly sets her apart”
– Sylvia Rhone: President, Epic Records

Testimonial

“Karen Mason help put Ruffhouse on the map. Her innovative marketing ideas and sound understanding of the genre was very impressive. Most importantly, she’s still doing it today!”
– Joe Nicolo, founder of Ruffhouse Records

Testimonial

“I observed her mold careers over the years with infallible tact, precision and professionalism. In turn I asked her to sprinkle her magic on me!… She makes ideas come to life.”
– Fahamu Pecou – Visual Artist

Testimonial

“She has a very unique approach to marketing. Her most inspired campaigns combine social relevance, cultural attache with the creative merit of the product! In one word she is amazing.”
– Kirk Burrowes, Co-founder of Bad Boy Records and Former Manager for Mary J. Blige

Blog

Get advice and industry tips from Karen Marie Mason.

06

The Music Business is Not What It Use To Be and This is a Good Thing

October 6, 2015 / By Karen Marie Mason in Music Business

This is by far the greatest time to be an artist, a musician, a composer, a producer or any of the support services that an artist needs to thrive (PR, Marketing, Social Media Manager) in this business of music. The major record business went from a 30 billion dollar business to a 15 billion dollar business in less than 10 years and they haven’t recovered yet. Once platinum artists are now considered marginally successful if they sell a mere 50k to100k and the uncertainty in the future has many people worried. However you should see it as an opportunity.