Yesterday was Social Media Day and in the lull that marks the beginning of the July 4th Holiday weekend, I took a look back on some of the social media news of the past week. Articles about the social media ‘revolution’ were everywhere and to no surprise, Twitter figured prominently. What was surprising was how un-revolutionary many of the articles were. As a matter of fact, they appeared down right – ahem – mainstream.

Taking my cue from David Letterman, I compiled the following from this week’s articles:

# 4. The NBA lockout means that coaches can’t have any contact with their players and that includes twitter! Coaches will face a $1m fine for retweeting one of their players during the lockout. http://tinyurl.com/NBA-coaches-and-lockout

# 3. JFK Turtles Explain Runway Crawl On Twitter saying: “We go straight to the runway because it takes 5 hours to get out of our shells for the TSA.” http://twitter.com/#!/JFKTurtles

# 2. In an effort to to alert motorists to the traffic nightmare that might arrive when Interstate 405 is closed next month, the LAPD has asked Lady Gaga (nearly 11.3 million followers), Ashton Kutcher and Demi Moore (7 million and 3.7 million respectively) and Kim Kardashian (8 million followers) to urge their followers to avoid a 10-mile stretch of the roadway the weekend of July 15th. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/06/30/BAF31K4IO5.DTL