A story that came out in Wednesday's Wall Street Journal, reprinted here (post-gazette.com) and available as a PDF reprint here (iagr.net) talks about a new viewer metric being collected by IAG Research: the ability of viewers to recall advertisements as well as product placements that take place during the television they're watching.

You know, that Burger King ad creeps me out. If I were to open my blinds and find some dude dressed like a king in my flower bed, I sure as hell wouldn't accept a breakfast sandwich from him. My first inclination would be to give him a little extra ventilation, if you know what I mean.

It's funny - we do so much worthless stuff on a daily basis. For example, I play Reward TV (http://rewardtv.com) Well, it kills 7 or 8 minutes a day and you answer questions about the TV you watched the night before - bust the real way to get the points is to know the ads. Yeah, I know all the ones on the list. The Movies, the upcoming shows, and they do product placements too.

Ok, yeah, you win prizes after awhile (I got Smallville season 3), but mostly, it's just more useless stuff you do on the internet.

2) She spends her day swimming, doing yoga, getting her haircut and at all times looking immaculate and chipper. Yet when she looks at her merely pale teeth in the mirror, she grimaces because she knows, as we know, that her perfeectly shaped yet not blinding molars are what keeps her from getting a man and being truly happy.