Geo-what? - 'Net Briefs

Peter Prestipino

Posted on 12.15.2011

A recent report from Forrester Research confirms what many
marketers probably already suspected, that 70 percent of Americans
aren’t even aware of the existence of “geo-social” locationbased
apps like Foursquare. These applications, which are meant
to drive customers to local businesses, are only used by about 6
percent of U.S. adults on a monthly basis, and three-fourths of
these users fall between the ages of 23-45. The study does make
a point to acknowledge the difference between geo-social apps
and geo-location apps, which are extra features that preexisting
social networks add on to their services, like Facebook Places or
Google+ check-ins.