Livestrong announced the development today in a statement, which said it was ‘deeply grateful’ to Nike for both the time and resources it gave to improve the lives of those affected by cancer and also the creative drive it showed during the nine year partnership.

The company was central to the creation and production of the yellow wristbands which generated millions for Livestrong and also gave it an instantly-recognisable global image.

“Since 2004, Nike helped raise more than $100 million to advance the Foundation’s mission. Together, we created new, revolutionary ways of thinking about how non-profits fuel their mission and we’re proud of that,” said Livestrong.

“Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him,” it said in a statement then.

“Nike does not condone the use of illegal performance enhancing drugs in any manner. Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.”

Now, a little over seven months later, that support has been further reduced. However Nike said in a statement that it would continue to fund the foundation, albeit to an unspecified level.

“Nike has made the decision to stop producing new Livestrong product after its Holiday 2013 line. We will continue to support the Livestrong Foundation by funding them directly as they continue their work serving and improving outcomes for people facing cancer.

“We are proud of the collective efforts between Nike and the Livestrong Foundation to raise more than $100 million to help people with cancer, distributing 87 million Livestrong wristbands and serving and improving health outcomes for more than 2.5 million people with free cancer support services, programs, tools and resources.”

The news is undoubtedly a blow, not least because the Nike relationship generated millions of dollars for Livestrong each year. However the foundation seeks to reassure people that it will survive.

“This news will prompt some to jump to negative conclusions about the Foundation’s future. We see things quite differently. We expected and planned for changes like this and are therefore in a good position to adjust swiftly and move forward with our patient-focused work,” it said.

“Because of our sound fiscal health, the Foundation is well-positioned to continue to grow our free services for cancer patients and survivors that improve quality of life and access to care. Because of our excellent governance and quality of service, the Foundation remains one of the most highly-rated and effective non-profits in the United States. Because 14 million Americans face the daily challenges of living with cancer, our mission has never been more critical and for some, it will mean the difference between life and death.”

It said that it was open to partnering with other organisations that were ‘genuinely committed’ to Livestrong’s mission.