Interactive Holiday Storybook - Target

This is the story of three kids, a dog and an epic quest to light a ridiculously giant tree.

It is an interactive representation of our broadcast campaign, that tells our story in greater detail - and allows children and families to spend time together during the holidays.

THE CHALLENGECreate a modern, engaging brand experience that enhances the holidays, in a way that only Target could.THE APPROACHGive families a gift they could enjoy together, anytime and anywhere: an interactive storybook, that took readers on an epic holiday adventure, as three kids and a dog set out on a journey to save Christmas.THE IMPACT119,000 families enjoyed 19,000 hours of story time together, spending an average of nearly 8 minutes interacting with our story.

Trailer: Bullseye went on an adventure but since he’s a dog he can’t tell you about it. So he asked Neil Patrick Harris to narrate ‘The Holiday Odyssey’, a free digital storybook for the whole family: