Jaguar logo change

Lined up like this, the new logo looks less like "the most extensive change Jaguar has made to its visual identification in 40 years" and more.

Other car makers just don't seem to change their emblems at all – Jaguar has had essentially the same logo since , with a few subtle.

original Jaguar logo pouncing Once World War II changed the connotation of SS in the public's eye, the company's name and logo changed in.

And yet, still basically the same design over those 72 years. Retrieved 4 January Mercedes made the evolution from 3D to flat logo and then back again much quicker than everyone else — the German company is famously conservative in its design image, so its effort was a bit of a surprise. Another month, another massive Ford recall.

Brand New: Jaguar Leaps Forward this Leap Year

Jaguar's business was founded as the Swallow Sidecar Company in , originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of S. Cars Limited the business extended to complete cars made in association with Standard Motor Co , many bearing Jaguar as a model name. The company's name was changed from S. Cars to Jaguar Cars in A merger with the British Motor Corporation followed in , [4] the resulting enlarged company now being renamed as British Motor Holdings BMH , which in merged with Leyland Motor Corporation and became British Leyland , itself to be nationalised in In Ford acquired Jaguar Cars and it remained in their ownership, joined in by Land Rover , till Tata created Jaguar Land Rover as a subsidiary holding company.

At operating company level, in Jaguar Cars was merged with Land Rover to form Jaguar Land Rover Limited as the single design, manufacture, sales company and brand owner for both Jaguar and Land Rover vehicles.

Since the Ford ownership era, Jaguar and Land Rover have used joint design facilities in engineering centres at Whitley in Coventry and Gaydon in Warwickshire and Jaguar cars have been assembled in plants at Castle Bromwich and Solihull.

In Walmsley elected to sell-out and in order to buy the Swallow business but not the company which was liquidated Lyons formed S. Cars Limited , finding new capital by issuing shares to the public. On 23 March the S. Cars shareholders in general meeting agreed to change the company's name to Jaguar Cars Limited. Said chairman William Lyons "Unlike S. Though five years of pent-up demand ensured plenty of buyers production was hampered by shortage of materials, particularly steel, issued to manufacturers until the s by a central planning authority under strict government control.

Jaguar sold Motor Panels , a pressed steel body manufacturing company bought in the late s, to steel and components manufacturer Rubery Owen , [10] and Jaguar bought from John Black 's Standard Motor Company the plant where Standard built Jaguar's six-cylinder engines.

The core of Bill Lyons' success following WWII was the twin-cam straight six engine, conceived pre-war and realised while engineers at the Coventry plant were dividing their time between fire-watching and designing the new power plant. As fuel octane ratings were relatively low from onwards, three piston configuration were offered: Bill Lyons agreed over misgivings from Hassan. It was risky to take what had previously been considered a racing or low-volume and cantankerous engine needing constant fettling and apply it to reasonable volume production saloon cars.

Few engine types have demonstrated such ubiquity and longevity: Jaguar used the Twin OHC XK Engine , as it came to be known, in the Jaguar XJ6 saloon from through , and employed in a J60 variant as the power plant in such diverse vehicles as the British Army's Combat Vehicle Reconnaissance Tracked family of vehicles, as well as the Fox armoured reconnaissance vehicle , the Ferret Scout Car , and the Stonefield four-wheel-drive all-terrain lorry.

Properly maintained, the standard production XK Engine would achieve , miles of useful life. Two of the proudest moments in Jaguar's long history in motor sport involved winning the Le Mans 24 hours race , firstly in and again in Victory at the Le Mans was overshadowed by it being the occasion of the worst motorsport accident in history. Later in the hands of the Scottish racing team Ecurie Ecosse two more wins were added in and In spite of such a performance orientation, it was always Lyons' intention to build the business by producing world-class sporting saloons in larger numbers than the sports car market could support.

All were deemed very good values, with comfortable rides, good handling, high performance, and great style. Combined with the trend-setting XK , XK , and XK series of sports car, and nonpareil E-Type, [ citation needed ] Jaguar's elan as a prestige motorcar manufacturer had few rivals.