Without a doubt, one of the worse things that can happen to any business is to be perceived as a commodity-interchangeable with everyone else who offers similar services. Although most people intellectually understand the importance of avoiding of that trap, more and more find themselves reduced to competing on the only unique variable left-price. Perhaps they think it’s too difficult. Perhaps they think they don’t have anything unique to offer. If that describes you, (or you fear that you may ...

Imagine for a moment that that all of your prospects called you. In fact, imagine that there was a waiting list of clients all of whom were eager and qualified, waiting to speak with you. The good news is, that this can be readily accomplished if you focus on one primary goal. Becoming one of the recognized experts in your field. And the even better news is that this isn’t terribly difficult, if you follow a well-tread process.

How to quickly and easily grow your business, has been the positioning of Gentle Rain Marketing for close to twenty years. While our process is simple, and anyone can implement it in around a week, what’s even more important, is how our positioning has played a key role in the success of our company. Of even greater importance, this positioning is something most of you can adopt, which will enable you to “quickly & easily” grow your own business.

Perhaps one of the larger challenges facing any consultant, expert or business owner is how to differentiate oneself from the competition. Far too often the focus is on “superior solutions”, which while potentially true, are really only known after the fact.

In other words, it’s hard to know whether your solution really is great until after I’ve worked with you.

Which doesn’t do us a lot of good when we’re prospecting for brand new clients.

The problem (to sum it up succinctly) is that you’re ignored. You simply cannot get on the radar screen of your niche market (and when you do-they generally aren’t interested in learning about what you have to offer.)

The reason is simple.

You’re chicken.

Which brings me to Lady Gaga and what she can teach you about reaching the types of people you want to do business with.