Seven Issues Making Life Difficult for Windows Phone 7 - Slide 2

One of the key advantages Microsoft’s mobile initiatives have long brought to the table is that its desktop productivity tools are virtually ubiquitous. That still is true, but viable alternatives have emerged during the past few years. Microsoft still is a big fish, but it is no longer the only fish. "The reliance on Outlook Word and Excel have lessened," Nogee said. "Many of the core users they can go after have started to find [other] solutions that work for them in mobile."

Microsoft has done a number of awesome things during the past three decades. Perhaps its greatest feat, in terms of beating the odds, would be to make Windows Phone 7 a success.

That is not to suggest that the new operating system, which has landed on the desks of influential reviewers during the past few weeks, is not worthy. Indeed, the initial reactions, on the whole, are positive. The negatives cited by reviewers seem to be fixable rather than fundamental.

Yet Windows Phone 7 will fight for market share in a landscape crowded to overflowing with great operating systems, terrific marketers and aggressive developers. Moreover, it seems unlikely that it will get the benefit of the doubt from the mobile community. "In my eyes, it’s kind of a long shot," said Allen Nogee, an analyst for In-Stat.

Cost reduction has been the main driver of IIoT adoption. Other contributors are the emergence of ancillary and complementary technologies, including low-power hardware devices, the cloud, Big Data analytics, robotics and automation and smart sensors. ... More >>

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