PROPOSED CHANGE TO ALLOW MORE HOURS IN ADVERTISING
TO COUNT TOWARD
THE BACHELOR OF SCIENCE IN ADVERTISING IN THE
COLLEGE OF COMMUNICATION
CHAPTER OF
THE UNDERGRADUATE CATALOG, 2004-2006

Dean Ellen Wartella of the
College of Communication has filed with the secretary of the Faculty
Council the following proposal to allow more hours in advertising to
count toward the Bachelor of Science in Advertising in the College of
Communication chapter in The
Undergraduate Catalog, 2004-2006. The faculty of the department and the
dean approved the proposed changes on October 7, 2003. The dean submitted
the changes to the secretary on October 10, 2003. The secretary has classified
this proposal as legislation of exclusive application and primary interest
to a single college or school.

The edited proposal was received from the Office of Official Publications
on December 5, 2003, and was sent to the Committee on Undergraduate
Degree Program Review from the Office of the General Faculty on December
11, 2003. The committee forwarded
the proposed changes to the Office of the General Faculty on April
6, 2004, recommending approval. The authority to grant final approval
on behalf
of the General
Faculty resides with the Faculty Council.

If no objection is filed with the Office of the General Faculty by the
date specified below, the legislation will be held to have been approved
by the Faculty Council. If objection is filed within the prescribed period,
the legislation will be presented to the Faculty Council at its next meeting.
The objection, with reasons, must be signed by a member of the Faculty
Council.

To be counted, a protest must be received in the Office of the General
Faculty by noon on April 16, 2004.

<signed>

Sue Alexander Greninger, Secretary
The Faculty Council

This legislation was posted on the Faculty Council Web site (http://www.utexas.edu/faculty/council/)
on April 8, 2004. Paper copies are available on request from the Office
of the General Faculty, FAC 22, F9500.

3203

PROPOSED CHANGE TO ALLOW MORE HOURS
IN ADVERTISING
TO COUNT TOWARD THE BACHELOR OF SCIENCE IN ADVERTISING IN THE
COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG, 2004-2006

On pages 73-74, in the College of Communication
chapter of The Undergraduate Catalog, 2002-2004, under
the heading
DEGREES, in the section BACHELOR OF SCIENCE
IN ADVERTISING,
make the following
changes:

PRESCRIBED WORK
(No change in paragraphs 1-11)

12.

Enough additional coursework to make a total of 120 semester
hours. No more than forty-two hours in advertising and no more
than thirty-six [semester] hours in [one subject] any
other single field may be counted toward the degree.

MAJOR REQUIREMENTS

1.

At least [thirty] thirty-six but no more than [thirty-six] forty-two semester hours of advertising, of which at least twenty-four hours
must be upper-division. The following courses are required: Advertising
318J, 325, 344K, 345J, 350 or 468K, 369J, 370J, and 371J.

2.

At least six semester hours of coursework must be taken in the
College of Communication but outside the department. However, no
student may count toward the degree more than [forty-two] forty-eight hours
(including transfer credit) in College of Communication coursework.

3.

No College of Communication course to be counted toward the degree
may be taken on the pass/fail basis, unless the course is offered
only on that basis.

RATIONALE: Students in the Department of Advertising
were constantly requesting appeals to take more hours within the major.
Increasing the total number
of hours within the department and the college will allow students
the flexibility to take more ADV courses in different areas of interest
within the
major. The minimum number of hours required had changed because more
hours are now required for the major in order to better prepare students
for a career in public relations.