Bomaid refreshes its brand

Botswana Medical Aid Society (Bomaid) launched a refreshed look with a new slogan ‘at the heart of health’ on Tuesday. Officiating, the Minister of Health Dorcas Makgato hailed Bomaid for its unwavering commitment to serving the nation.

She is impressed that as pioneers of the medical industry in Botswana with about 46 years of existence, and having seen the emergence of stiff competition, BOMAID continues to transform and revitalise itself so that it remains relevant to its members. “After all these years for sure the company has reason enough that warrants a facelift and continue helping people live healthier lives,” she said.

Minister Makgato said that their recent analyses of the health financing landscape indicate that about P8.6 billion will be needed in 2016 but only P6.4 billion is available leaving an estimated funding gap of P2.2 billion. Makgato said that is why it is very important to them when they see the public and private sectors coming together to create more efficient and cost effective ways to provide health care services and the funding of such services.

Principal officer at Bomaid Moraki Mokgosana said the fund has also made some groundbreaking enhancements to their product offerings among others a waiver of medical aid premiums for dependents of up to 12 months upon the death of the main member, full payments of costs of screening for conditions like cancer, heart diseases, sugar diabetes and a maternity assistance programme that offers medical and psychological support to soon to be mothers.

Bomaid Marketing Manager Beulah Mapitse emphasised that it is important that people understand that they were only refreshing the brand to make it more appealing. She said they chose the slogan ‘at the heart of health’ to show the commitment to health provision.

The heart that makes the new logo when disassembled represents two capsules. They stuck to the old colours that they have been using because they believe that there is nothing that they should change about the brand since it has proven itself over the years.