Instagram Growth Secrets: Uncover Your Purpose

This post is one of a three part series on Instagram growth for heart-centered entrepreneurs and aspiring influencers. If you’re interested in learning more about how to leverage Instagram to grow your conscious business or brand, head on over to beinstagramworthy.com and join me for my upcoming webinar:“Instagram Worthy: How to Grow Your Instagram and Create an Engaged Digital Community.”

Instagram Growth Secrets, Volume 1: Uncover Your Purpose

Anytime we share via social media, we are telling a story, and believe it or not, you have a unique story to tell which originates in your purpose.

Purpose is defined as “the reason for which something (someone) exists.) When you consider WHY you are here on this earth, what comes to mind? Maybe you already know your purpose, or perhaps you’re still figuring it out.

In the teachings of yoga, we refer to purpose as Dharma. You may have more than one purpose or dharma in life, and your purpose can also evolve and change as you learn and grow. For example, part of my dharma was becoming a mother. This is a stage in my life which is impermanent (as all things are), but for the next twenty years or so, this is a big part of why I exist, part of my dharma.

Even if you’re not yet aware of it, there is definitely at least one unique gift that you are meant to share with the world, and social media is an avenue through which you can freely give this gift.

If you’re still in the process of uncovering your purpose, this post is for you.

Uncover Your Purpose

Think about the things that get you excited. If we sat down for coffee and I asked you to tell me about yourself and your passions, what would you share first?

Okay, so I get jazzed about a bunch of different stuff. How does that uncover my purpose, and what does it have to do with Instagram growth? Lets dig a little deeper and find the intersection of what I get excited about and what the world needs, because this is where the magic happens.

The universe abides in reciprocity, so purpose or dharma is only fulfilled when shared. It’s not enough to know your purpose and keep it to yourself. In order to give meaning to your purpose, you have to give it away.

4 Step Checklist to Uncover Your Purpose

You enjoy it.

Others benefit from it.

It sustains you.

You experience gratitude and growth.

So let’s say you enjoy baking. It’s one of your favorite things to do. If you have a free Saturday, we might find you in the kitchen, covered in flour, happily humming while delicious smells waft from the warm over. You’re content, you’re in the flow, you’re right where you want to be. Why?

You enjoy baking.

It nourishes and feeds your family and friends.

You feel sustained emotionally and creatively by baking, and maybe sometimes you sell your goods at a bake sale.

Your heart is happy when you see people eat what you make, and you continue to learn and evolve in your baking.

What if instead, you just baked cookies for yourself and never shared them? Would that fulfill your purpose? Probably not. You’d just be sick to your stomach from too much sugar and end up throwing away stale cookies. Your purpose would be unfulfilled because you didn’t use it in service of what the world needs.

Sharing Your Purpose via Instagram

Social media is more than a platform for selfies: it’s a powerful tool for human connection, one which most of us tap into daily. Consider this: could Instagram be a place where you could serve others by authentically sharing your purpose?

For me, the answer is an overwhelming YES. On Instagram, I’m able to share, through visual storytelling, inspiration and encouragement for others to be active outdoors and pursue their dreams in business. I share yoga tutorials, inspirational quotes, and opportunities for growth in business by sharing blog posts like this one!

Every time you post, I invite you to consider how the post aligns with your purpose: does it capture something you’re passionate about, and also benefit others? By sharing, are you creating an opportunity for sustenance (emotional, financial, or otherwise?). And by sharing and engaging, do you experience gratitude and growth?

Shifting Your Perspective

A lot of times, people (myself included) tend to post on social media because they need a little bit of love. Whether we like to admit it or not, we post when we want that dopamine rush that comes from seeing little hearts or thumbs up next to our image or words.

Here is my invitation to you: Before you share, check in with WHY you are posting. If you’re coming from a place of needing love, remember that what you give, you get; what you reap, you sow; the universe abides in reciprocity. Edit your post to make sure that it aligns with your purpose, and the energy will shift. You’ll start to see more engagement and more love, because that is what you’re putting out there. Instagram growth is more about what you’re giving than what you’re receiving. Focus on the give, and the growth will follow.

Going Deeper with Purpose

If this resonates with you, and you want to explore more how to uncover your purpose and expand your sphere of influence to help more people, I’d love to invite you to join me for my upcoming webinar “Instagram Worthy: How to Grow Your Instagram and Create an Engaged Digital Community.” We’ll talk about purpose, message, and building a tribe, along with actionable tips Instagram growth in presence and following. Let’s help you fulfill your dharma in that little square box.

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Amelia Travis

Amelia Travis is an E-RYT 500, writer, and business coach with a deep love for yoga and the ocean. Read More →

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Chandra Reilly

Why Stoked Yogi? Amelia Travis has created something magical with Stoked Yogi. She has attached her invaluable and massive amount of knowledge to a tribe of water-loving supportive yogis with an energy and vibe that cannot be replicated or beat. It is not just a SUP Yoga training it is a life-changing experience. I honestly can’t say what I have personally benefitted from more- the experience of the retreat and being part of this rad Stoked Yogi tribe, or the training itself.

I have received multiple trainings and certifications throughout different sports and careers, and Stoked Yogi tops them all. When you leave training, you come away with the knowledge to confidently teach both paddle techniques and SUP yoga classes to people of all levels. The water rescue and safety training is invaluable. That feeling of knowing that I can safely take out my clients means everything. If that wasn’t enough, you walk away with a wealth of business knowledge and contacts– both during and after training. I know that I am only one of many to start their own SUP yoga business.

That leads me to the actual retreat experience. The energy, kindness and overall vibe of a Stoked Yogi training are almost impossible to express in words. I know that I left a changed person. I became more confident and ready to chase my dreams after feeling the love and support of other water loving yogis. What makes it more special is that support didn’t end when I left training. You are forever connected to this amazing Stoked Tribe. That alone is invaluable.

Shannon Jamail

Working with Amelia and her team is transformational. Not only do they impart incredible and in depth knowledge, but the energy and space Amelia brings to everything she, and her team, does is both impactful and exhilarating. The attention to detail, professionalism, quality and experience are priceless. I’m so grateful to have found Stoked Yogi to get my certification and will continue to do business with them and recommend them to anyone looking to grow personally and professionally.

Ashley Wilson

As far as my Stoked Yogi experience, the whole thing was really great. I remember even way back when I was originally signed up for the Miami training and from the first time I spoke on the phone with Amelia I felt welcome to the tribe. I was so stoked for the Miami training but little did I know the universe had better plans in store and with a little mix up in booking details Miami fell through and I decided to trek it to the west coast for the most beautiful location for training I could have wished for. You define the word tribe in your trainings and I left feeling like I had gained a whole lot of sisters and a couple brothers. Being a very new teacher I left feeling confident and well rounded and like I found my place in the yoga world.

Samantha Sumner

From the moment I walked into my Stoked Yogi Training Amelia and her crew made me feel so welcome and loved. It was so seamless and cool and that vibe only got better.

I am a yoga teacher but I had never done any SUP Yoga so I was a little nervous and didn’t know what to expect. I can honestly say that every day was a new and beautiful adventure, I even had fun when I fell in! SUP Yoga is such a unique and soulful experience it was so amazing to connect my practice to nature and water.

I went to Stoked Yogi for a teacher training but it felt more like a retreat. I loved every second and learned so much! Amelia is a true inspiration she’s warm and fun and spiritual and also a total badass mermaid. I had a blast at Stoked Yogi and I am so grateful for the experience and love being a part of their tribe.

Julia

The course definitely met and exceeded my expectations. I went all the way from Sydney to San Diego, wondering if it would be worth it – and it was! Amelia is an amazing professional who loves the ocean and has plenty of knowledge on paddle board technics and yoga teaching. She picked the perfect place and the perfect assistants, everyone very patient and with heaps of instructing skills. I spend such an awesome time and learned a lot, although my practice was a bit limited as I had done the teacher training while pregnant! I taught a few times here in Sydney since then but had to stop due to the birth of my baby – but I’m soon to reintegrate SUP yoga classes to my schedule back again here in Sydney and also in Canberra. I would recommend a thousand times if i could. Thanks Amelia and all the team at Stoked yogi – I hope our paths cross soon again.

Barbara Alfonzo

After TT with Amelia in Florida on July 2014 I totally feel like a true Stoked Yogi! She has an ability to inspire and motivate teachers to take their practice off the mat and unto the board and in the water. The training was thorough from safety in the water to creative sequencing. Amelia creates a great balance between focused serious and fun and adventurous training. She is also really good at creating community and because of this the TT felt more like a retreat than a TT. I highly recommend Stoked Yogi for anyone looking to expand their practice into the water.

Katie Giblin

I was thinking of you as I am reflecting on all I’m thankful for this year. Taking my first paddle yoga class with you taught me so much about myself, pushing myself, trying new things and enjoying life! And you inspired me to do that headstand move!!

Mindy Nye

You gave me the confidence to try yoga poses on water that I normally don’t even try in a studio! Like headstand! I always think I’m going to roll forward, but I saw you do it and it gave me the push I needed to try it.

Brooke Kohler

Stoked Yogi SUP yoga teacher training was a completely transformative experience for myself as a teacher and for my personal practice. Melanie Smith is an amazing person and teacher: highly knowledgeable about yoga, paddle boarding, and the beautiful integration of the two that make up SUP yoga. I was impressed by the full scope of our training, including specific details on land and in the water. I could not have asked for anything more from the training – I feel confident and emboldened to teach and share SUP yoga with others. I can’t wait to continue my SUP yoga adventure with the Stoked Yogi Tribe!