In five years, Walmart invested millions of dollars in six giant server farms that now account for 80 percent of its cloud capacity. The move has enabled the company to keep up with its burgeoning growth for the last three quarters. Most retail businesses rent cloud computing, but Walmart’s determination to best Amazon led to its decision to build its own cloud network. With this internal network, the company can leverage all its customer data, be competitive with its prices and control inventory and other key functions. Read more

Google just released its Chrome-based ad blocker designed to stop ads from sites that are repeat offenders of the Coalition for Better Ads standard. Especially strict are Google’s standards for mobile ads; it will filter out pop-up ads, ad displayed before the content loads, autoplay video ads with sound, large sticky ads, flashing animated ads, fullscreen scroll-over ads and particularly dense ads. Some critics, however, say Google blacklisted ad formats that won’t impact its own business. Read more

By no later than July 2018, Facebook plans to introduce two smart speakers with 15-inch touchscreens. Code-named Aloha and Fiona, the two smart speakers, say sources, are aimed to let family and friends stay in touch with video chat and other social features. With the launch, Facebook joins Amazon, Alibaba, Apple, Google and Microsoft, all of which have debuted smart speakers into the global marketplace. According to Canalys, smart speaker sales are on track to double to over 50 million units in 2018. Read more

Amazon-owned game streaming platform Twitch introduced a new feature yesterday called “Rooms.” First announced at TwitchCon in October, the always-on chat room feature is now available for web and mobile (for now, creators can host up to three public or private Rooms). Individuals with a Twitch account have the ability to create custom chat rooms accessible from the Stream Chat feature on channel pages. Channel owners can specify which users get access, such as followers, moderators or subscribers. The rooms can also be created based on shared interests, such as spoilers. Read more

AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone. Read more

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. As an organization within the USC School of Cinematic Arts, ETC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. ETC acts as a convener and accelerator for entertainment technology and commerce through: Research, Publications, Events, Collaborative Projects and Shared Exploratory Labs and Demonstrations.