This week’s articles from our retail experts include a report on why showrooming might not have the impact originally thought, a discussion of why retailers should be retargeting mobile consumers on Facebook, and a prediction from Goldman Sachs suggesting the slow decline of big box retailers like Wal-Mart and Target.[Continue Reading...]

The world of digital marketing has become more complex, but our objectives have ultimately stayed the same. Display advertising can meet those objectives more efficiently through audience targeting and management.[Continue Reading...]

Successful business leaders understand the importance of clearly defining roles and responsibilities for people assigned to a project or task. Without clearly defined boundaries, a project is probably doomed to failure. [Continue Reading...]

Many companies are missing out on the benefits of a robust onsite search experience. This article outlines six of the top mistakes people make in onsite search and offers general best practices to combat them. [Continue Reading...]

A productive, scalable optimization program requires flexible and reliable concurrent testing, along with built-in safeguards to ensure your tests are not colliding or skewing the results of one another.[Continue Reading...]

Studies abound about what is the best time of day to send your email offer, but while studies are interesting and can often yield helpful information, there is no rule that will guarantee your emails will be opened and will result in a transaction or conversation.[Continue Reading...]

Most businesses understand the need for an active social media presence, but with new platforms seemingly popping up every day and other “cutting edge” marketing tools on the rise, it’s a challenge just to stay current. Here’s some advice for a social media marketer who is just starting out, either with a social media college major or as an entry-level professional.[Continue Reading...]