Research

Our research team provides feedback on medical and marketplace trends. We have extensive research capabilities, including access to feedback from medical professionals, healthcare leadership, other healthcare professionals, consumers, and patients. We “listen loudly”, using innovative methods and cutting-edge technology to gather high volumes of feedback, often at speed, in order to distill actionable insights.

Empower Market Research to make Actionable Recommendations

Speed to insight, combined with well-informed action, is a competitive advantage. Our Real Time Research (RTR) is a sophisticated approach that is predicated upon our ability to leverage all of our research channels. For example, in order to gain insight into customers’ true perceptions, we rely on a multidisciplinary approach that incorporates market segmentation, behavioral analysis, and demographic profiling. Because of the depth and breadth of our research capabilities, we are able to seamlessly integrate these resources and capabilities to generate valuable insights, newfound knowledge and actionable recommendations in response to research requests.

Research that’s Grounded in Reality and Designed for Action

Our sophisticated survey structuring, expert moderating, and unmatched data collection and analysis give you a strong advantage in a competitive market. While we value innovative techniques, we have two main overall approaches to client research questions. One method represents the “deep dive” approach, which produces detailed, granular feedback. In contrast, the other more generalized approach is premised on gathering feedback that is “good enough” for action. This feedback can be generated in a fraction of the time, often at less cost.

Rapid profiling synthesizes feedback from traditional, digital, social, and mobile sources. Clients can choose the approach that is most suitable for what they want to accomplish with respect to their research question. We field primary research – both qualitative and quantitative, social media research, and various types of secondary research. The breadth and depth of our techniques provide the basis for perceptive insights that is generated from each client engagement. Finally, when we are ready to share feedback, we focus on clear, actionable communication using a variety of techniques in data visualization, such as Perceptogram, our proprietary visual analytics dashboard.

We access key nodes in the healthcare ecosystem, including:

Healthcare professionals (HCPs)

Professional physicians that can be targeted by specialty and geography

Our proven data-collection methodologies are designed to discover authentic responses that will provide clients with actionable insights. We have a broad arsenal of methods to draw from, including in-depth personal or executive interviews (IDIs), focus groups, web-based surveys, virtual Advisory Boards, etc. We deploy innovative research techniques, including our technology platform to “listen loudly” across social, mobile and digital media using a combination of sociometrics, data sciences and behavioral analysis to generate insights.

Scriplogix Interviews Healthcare Industry Leaders for HarvardScriplogix recently interviewed 58 CEOs of health sector organizations worldwide, on behalf of Harvard Business School. This leadership study addressed their views on the challenges of innovating in 21st century healthcare and shaping talent to meet these challenges through modern curricula. Download Report.