Launch day buzz surrounding the iPhone 6S and iPhone 6S Plus may be well and truly over for those in Apple’s major markets, but it’s only just beginning for those in Korea.

The company’s latest two smartphones complete with 3D Touch and lightning-fast Touch ID sensor (among other improvements) officially hit shelves throughout the region – earlier today, and were greeted by long lines of customers looking to be among the first to get their hands on the devices.

Patently Apple has more:

Office worker Oh Won-taek, 29, was the first to grab an iPhone 6S, at Frisbee, a certified Apple reseller, in Myeongdong, central Seoul. “I came on Thursday at 8 a.m. to use the device for the first time in the nation,” he said after receiving an iPhone 6S.

Korea’s top-three telecom companies, represented by SK Telecom, KT and LG Uplus, it says, held “special events” in order to celebrate the retail availability of the iPhone 6S to the company’s avid fans, as each network provider fought to draw in more consumer footfall than their rivals.

The launch of the iPhone 6S (and 6S Plus) in the region is just the latest in a string of successful launches for the Californian company, following each handset’s official unveiling at the firm’s annual fall media event held at the beginning of last month.