Equipment International

Equipment International, based in the greater Chicago area, as well as many locations in Lower Michigan and Upstate Indiana, is an industrial appliance manufacturer, mostly fabric dryers and washers. Affordable Usability set out to build a website aimed mostly at SEO and connecting them to other business of which their products are aimed at.

Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

We are team of dedicated internet professionals- at your service. We are little bit weird, mostly oddballs, and all unique. But don't let that stop you from getting the best website design and search engine optimization (SEO) for the price. We know what it means to be a small business (always hunting for value!)