While I personally use A99 and happy with it, I do agree its price is little too high, especially in UK market. Sony need to set better street price in context of D800 and D600 prices.

I do wish the price was lower. Even if you can justify the camera price there doesn't appear to be any package deals when you buy a lens or two with the camera. The lens discounts you can get buying a D800 or D600 can add up to several hundred dollars. Maybe Sony will offer a discount or package deal soon.