THE

Qchain

VISION

Our vision is to build a suite of open and transparent applications that provide decentralized and secure solutions for digital advertisers, in-house marketers, content publishers and everyday Internet users alike. Our flagship application is a direct buy marketplace that will make it easy and simple for advertisers and publishers to transact in native ad units.

The medium is the message.

– Marshall McLuhan

Understanding Media: The Extensions of Man

When we think of digital media, we think of speed, adaptiveness, and responsiveness. Consumers have to come to expect those qualities in the messages that are being delivered through the Internet and the products and services that facilitate our digital ecosystems. Qchain aspires to be a product that embodies those qualities exactly for advertisers, marketers, and content creators.

Our vision for Qchain is to use Ethereum and NEM blockchain technology to build an open source and decentralized platform that can encompass the needs of digital marketers, advertisers, and everyday Internet users. As part of this vision, we are currently developing three applications for digital advertising, paid surveys, and personal data management. These applications will have common front ends connecting to separate Ethereum-interfacing and NEM-interfacing back ends.

OPEN SOURCE

PRESS

PARTNERS

Tokens

Each blockchain will have its own Qchain utility token:
the EQC token for Ethereum, and
the XQC token for NEM.

EQC and XQC are the resources used to participate in the Qchain application services. These two tokens are transferred between users to pay for services, e.g. an advertiser renting an ad space on a publisher's blog.

The goal of EQC and XQC is to cultivate a rich ecosystem around Qchain for all advertiser and publisher marketing needs. We strive for Qchain, EQC, and XQC to become synonymous with a decentralized marketing ecosystem where control has been placed back where it belongs –– in the hands of users.

EQC

ERC20-compliant

XQC

CustomMosaic

Built on blockchain technology.

Qchain is built on two next-generation blockchain technologies, Ethereum and NEM. These platforms enable transactions to be carried out between advertisers and publishers in a decentralized and transparent manner through the use of smart contracts. Both Ethereum and NEM are rapidly growing and thriving platforms, with rich technological innovation and an expanding ecosystem of applications.

Works with all browsers and devices.

Our platform can be used to deliver content to any browsers or device. Advertisers and publishers can take advantage of our platform without changing fundamental parts of their toolchain or using unfamiliar tools that introduce a steeper learning curve.
Additionally, Qchain is designed to integrate with existing server infrastructures. By returning control of their content back to our users, they can diversify their content delivery options and choose how their content reaches their audiences.

Tapping into an acceleratinggrowth market.

The global advertising market is one that has seen tremendous growth and rapid expansion in the digital age, with no signs of slowing down. Moreover, in many instances the year-over-year rate of growth in revenue is increasing. The advertising industry represents a prime candidate for a revolutionary blockchain application.

THE

Qchain

ADVERTISING APPLICATION

Our unique three-agent model is an equitable approach to ad networking that rewards all parties for acting fairly and in a mutually beneficial manner.

Advertisers

Advertisers create ad content and media resources to be served to their target audiences. In exchange for ad space, Advertisers offer payment in the form of tokens to Publishers. Advertisers can specify where and how their ads are delivered, and how much they want to pay.

Publishers

Publishers agree to display their websites content produced by Advertisers in exchange for token payments. Publishers can specify criteria for advertisements that they are willing to serve, including payment per click and impression, ad type and genre, price range, duration of time, and more.

Host Network

Hosts provide bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Host Network serves as a decentralized referee of the transactions between Advertisers and Publishers.

Ethereum & NEM

All transactions between Advertisers and Publishers are executed on the blockchain, ensuring that terms of payment are fulfilled and that transactions are conducted fairly and transparently.

No central authority takes a disproportionately high cut of the transaction.