Suggested Results

Organizations across all industries are exploring consumer-directed distribution methods. New LIMRA research shows that many companies are currently leveraging self-directed models to connect with consumers while others are developing new products for these channels.

According to LIMRA research, more than one in three U.S. families would have financial difficulty within one month of a primary wage earner dying. More than half say they would be in financial jeopardy within a year. Having enough life insurance coverage could protect families from this risk.

In a recent LIMRA study, 50 percent of middle market consumers said they prefer to buy life insurance face-to-face with a financial professional, while 75 percent said they want an advisor who can educate, listen and develop trust.

When presenting research on the generations, I'm often asked why so much attention is given to Gen Y and so little to Gen X. LIMRA and other organizations certainly study Gen X (ages 33-50) but it's fair to say they receive less attention than Gen Y (ages 25-32) and Baby Boomers (Ages 51-65).