All posts by: John McNamara, NSSF Senior Director, Retailer Services

Choice A: Run your store through gut instinct and by what you think you know about your customer and their buying habits, hoping your business decisions turn out right. Choice B: Utilize the wealth of industry data provided by your trade association to reveal what’s really going on with today’s shooting enthusiasts and know you’re […]

Sooner or later, as a licensed FFL, you will be inspected by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). It can be a nerve-wracking experience, especially when the audit is your first one, but knowing you have everything in order can keep the sweat from beading your brow. The 2018 SHOT Show University […]

Integration of man and machine used to be the province of big business. Not anymore. Today’s technology now makes it beneficial for the small and mid-sized manufacturer to streamline and integrate their interfacing processes. Our 2018 SHOT Show Retailer Seminar “Integrated Operations and Compliance in the Small to Mid-Sized Manufacturing Sector” will discuss the foundational […]

Get out of the dark ages and give today’s recreational shooters the high-tech ranges they want. This fall, NSSF published several articles about the amenities and facility upgrades today’s sport and recreational shooters are looking for in their firearms ranges. Bottom line: gone are the days of dark ranges with boring beige paper targets sent […]

From its humble beginnings in St. Louis, in 1979, to taking every nook and cranny of the Sands Expo Center in 2017, the SHOT Show is the industry’s signature event, bringing together more than 1,700 exhibitors and 65,000 attendees. Next January, SHOT Show will be celebrating its 40th Anniversary, so we asked a handful of […]

Helping keep our FFLs secure from criminal invasion and prepared for aftermath when one does occur is a top NSSF priority. If you’re an FFL, you undoubtedly have questions about your store’s security: How is my FFL at risk for loss such as burglary, theft or robbery? What do I do if my business becomes the […]

“Nobody lives forever” and “You can’t take it with you” are two truisms we hear throughout our lives. But whether it’s in preparation for your final days or simply a much-looked-forward-to retirement, there will come a day when you want to sell your FFL, just as you’ll want to have a strategy in place so […]

I am pleased to announce that former Congressman Lt. Col. Allen B. West will be delivering the final keynote address of the Executive Management Seminar at the 2018 SHOT Show®. Taking place Monday, Jan. 22, the day before the show opens, this powerful seminar will cover the hottest management techniques and business practices taking place […]

Today’s FFL customers want much more than just a place to buy some ammo and shoot the breeze. Give them the experience they want with a staff your competition will envy. In today’s marketplace, having the best facility in the best location isn’t enough to separate you from your competition. Customers select your business because […]

This week we began mailing SHOT Show badges to U.S.-based exhibitors, buyers and media professionals registered to attend the show. Exhibitor badges will be mailed during the first week in January. To save you time calling our customer service line, we’ve implemented a new self-service feature that allows you to instantly ascertain the status of your […]