Why just target Microsoft?

Google and salesforce.com are collaborating and putting their office productivity and CRM software together. Of course, I like it from an buyer economics perspective. But why just target Microsoft? Frankly it should be a lot more competitive against the much more expensive on-premise Oracle, SAP and other products.

But there comes the sobering reality - because Google has so much else going on and salesforce has been more focused recently on its force.com platform strategy, their combined functional footprint in the enterprise has not evolved much in the last year, and absent a few acquisitions will not grow much any time soon. When it comes to vertical extensions their footprint is negligible.

It's good to see the two working together. They really should put a much more ambitious Android type recruiting program together to cover a broader portfolio of applications.

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Why just target Microsoft?

Google and salesforce.com are collaborating and putting their office productivity and CRM software together. Of course, I like it from an buyer economics perspective. But why just target Microsoft? Frankly it should be a lot more competitive against the much more expensive on-premise Oracle, SAP and other products.

But there comes the sobering reality - because Google has so much else going on and salesforce has been more focused recently on its force.com platform strategy, their combined functional footprint in the enterprise has not evolved much in the last year, and absent a few acquisitions will not grow much any time soon. When it comes to vertical extensions their footprint is negligible.

It's good to see the two working together. They really should put a much more ambitious Android type recruiting program together to cover a broader portfolio of applications.