Luke Summerfield - ClickZhttp://www.clickz.com/
luke-summerfieldA Powerful Cocktail: Mixing Retargeting With Content MarketingThe marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing?http://www.clickz.com/clickz/column/2374400/a-powerful-cocktail-mixing-retargeting-with-content-marketing
http://www.clickz.com/clickz/column/2374400/a-powerful-cocktail-mixing-retargeting-with-content-marketingLuke SummerfieldWed, 08 Oct 2014 08:00:00 -04006 Top-Secret Content Marketing Growth HacksThese tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy?http://www.clickz.com/clickz/column/2364309/6-top-secret-content-marketing-growth-hacks
http://www.clickz.com/clickz/column/2364309/6-top-secret-content-marketing-growth-hacksLuke SummerfieldWed, 10 Sep 2014 08:00:00 -04005 Content Marketing FAILS! You’re Probably MakingThere are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing efforts.http://www.clickz.com/clickz/column/2360865/5-content-marketing-fails-you-re-probably-making
http://www.clickz.com/clickz/column/2360865/5-content-marketing-fails-you-re-probably-makingLuke SummerfieldTue, 19 Aug 2014 06:00:00 -04005 Tactics to Boost the Quality of Your Inbound Marketing LeadsQuality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content marketing.http://www.clickz.com/clickz/column/2355496/5-tactics-to-boost-the-quality-of-your-inbound-marketing-leads
http://www.clickz.com/clickz/column/2355496/5-tactics-to-boost-the-quality-of-your-inbound-marketing-leadsLuke SummerfieldWed, 16 Jul 2014 07:30:00 -04007 Things I Wish I’d Known When I Started Content MarketingEvery brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicable to any scenario.http://www.clickz.com/clickz/column/2350634/7-things-i-wish-i-d-known-when-i-started-content-marketing
http://www.clickz.com/clickz/column/2350634/7-things-i-wish-i-d-known-when-i-started-content-marketingLuke SummerfieldWed, 18 Jun 2014 07:30:00 -0400Boost Lead Quality With These 7 Easy Content Marketing TacticsWhen it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand.http://www.clickz.com/clickz/column/2345868/boost-lead-quality-with-these-7-easy-content-marketing-tactics
http://www.clickz.com/clickz/column/2345868/boost-lead-quality-with-these-7-easy-content-marketing-tacticsLuke SummerfieldWed, 21 May 2014 08:00:00 -04006 Ways to Supercharge Your Content Marketing OffersThese tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from your content marketing offers.http://www.clickz.com/clickz/column/2341001/6-ways-to-supercharge-your-content-marketing-offers
http://www.clickz.com/clickz/column/2341001/6-ways-to-supercharge-your-content-marketing-offersLuke SummerfieldWed, 23 Apr 2014 08:00:00 -04008 Efficiency Tips to Crush Content Marketing and BloggingCreating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation faster, easier, and more fun.http://www.clickz.com/clickz/column/2336260/8-efficiency-tips-to-crush-content-marketing-and-blogging
http://www.clickz.com/clickz/column/2336260/8-efficiency-tips-to-crush-content-marketing-and-bloggingLuke SummerfieldWed, 26 Mar 2014 08:00:00 -0400A Template for Killer Content Marketing CampaignsMany marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best friend for driving leads in your content marketing strategy.http://www.clickz.com/clickz/column/2330930/a-template-for-killer-content-marketing-campaigns
http://www.clickz.com/clickz/column/2330930/a-template-for-killer-content-marketing-campaignsLuke SummerfieldWed, 26 Feb 2014 07:00:00 -0500A Clear Path to Blog Frequency Based on GoalsA simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bigger picture.http://www.clickz.com/clickz/column/2325634/a-clear-path-to-blog-frequency-based-on-goals
http://www.clickz.com/clickz/column/2325634/a-clear-path-to-blog-frequency-based-on-goalsLuke SummerfieldWed, 29 Jan 2014 07:30:00 -0500How to Master Blogging Even If You Suck at WritingColumnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world.http://www.clickz.com/clickz/column/2316827/how-to-master-blogging-even-if-you-suck-at-writing
http://www.clickz.com/clickz/column/2316827/how-to-master-blogging-even-if-you-suck-at-writingLuke SummerfieldWed, 04 Dec 2013 07:00:00 -0500Smart Tactics to Maximize Your Blog’s ImpactGreat tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business.http://www.clickz.com/clickz/column/2304881/smart-tactics-to-maximize-your-blog-s-impact
http://www.clickz.com/clickz/column/2304881/smart-tactics-to-maximize-your-blog-s-impactLuke SummerfieldThu, 07 Nov 2013 08:00:00 -0500Inbound Marketing for eCommerce: Marketing on SteroidsLearn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop.http://www.clickz.com/clickz/column/2299419/inbound-marketing-for-ecommerce-marketing-on-steroids
http://www.clickz.com/clickz/column/2299419/inbound-marketing-for-ecommerce-marketing-on-steroidsLuke SummerfieldWed, 09 Oct 2013 07:45:00 -0400Creating an Inbound Marketing Content StrategyHow to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you. http://www.clickz.com/clickz/column/2293905/creating-an-inbound-marketing-content-strategy
http://www.clickz.com/clickz/column/2293905/creating-an-inbound-marketing-content-strategyLuke SummerfieldWed, 11 Sep 2013 07:30:00 -0400How to Show ROI of Content and Inbound Marketing to Your CEOAs we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.http://www.clickz.com/clickz/column/2288686/how-to-show-roi-of-content-and-inbound-marketing-to-your-ceo
http://www.clickz.com/clickz/column/2288686/how-to-show-roi-of-content-and-inbound-marketing-to-your-ceoLuke SummerfieldWed, 14 Aug 2013 07:30:00 -0400A Smarter Way to Drive Lead Conversion With ContentHow do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact?http://www.clickz.com/clickz/column/2282851/a-smarter-way-to-drive-lead-conversion-with-content
http://www.clickz.com/clickz/column/2282851/a-smarter-way-to-drive-lead-conversion-with-contentLuke SummerfieldWed, 17 Jul 2013 07:00:00 -0400