Posts tagged Molson Canadian

It was a true pleasure to participate in the “news” of our renewed commitment to the Molson Canadian Fund a Champion program. The program is providing ten of our Canadian Olympic hopefuls with a $10,000 grant each through the Canadian Olympic Committee in support of their training and costs leading up to the Sochi games in 2014. Georgia Simmerling and Cody Sorenson were on hand at our Calgary sales and marketing office this past Friday for a conversation about their preparation for this exciting moment in their lives. Truth is, their exciting moments become moments that Canadians from cost to coast to coast to enjoy, as we will be cheering on our Olympians at the Sochi games. Best wishes to our “Fund a Champion” athletes and to all of those Olympic hopefuls as they pursue their Olympic dream in the weeks and months ahead. Cheers ! @MolsonFerg

We’ve launched our annual holiday campaign with The Firkin Group of Pubs, partnering with the student-founded and youth driven charity, Meal Exchange. Throughout the month of December, Ontario pub patrons can support Meal Exchange by purchasing a Molson Canadian or Molson Canadian 67/Sublime at any of the participating Firkin Pub locations across Ontario. For every pint or bottle “raised”, The Firkin Group of Pubs and Molson Coors Canada will each donate $0.25 to Meal Exchange.

This is the seventh year of the campaign which has raised over $125,000 dollars. These funds have supported local food banks in Ontario and funded public education programs on food security. With 31 pubs participating this year, our fundraising goal is set at $18,000.

One in eight Ontario households lack the physical and economic means to access sufficient, safe and nutritious food. While over 395,106 turn to a food bank each month for assistance, many more sacrifice their diets in other ways in order to make ends meet.

“Meal Exchange’s founding program made it easy for people to help alleviate hunger while dining on campus,” says Dave Kranenburg, Executive Director, Meal Exchange. “This campaign brings this same idea to life in the community and the money it generates will allow us to feed people today and increase their access to healthy food year-round.”

Student volunteers from Meal Exchange will be visiting the participating pubs during the campaign to speak with the Firkin staff about the important work Meal Exchange does to address food insecurity.

“Meal Exchange representatives visiting our pubs is a great way to increase awareness of the campaign as well as ensure our teams understand how their hard work during a very busy season can make a difference in local communities,” says Larry Isaacs, Director of Marketing, The Firkin Group of Pubs.

Pub patrons can support the fundraising campaign now until Dec 31st, 2011. To find a pub near you: http://www.firkinpubs.com/

Cheers!

Traci Shepheard, Molson Coors Canada, Larry Isaacs, The Firkin Group of Pubs and Dave Kranenburg, Meal Exchange kick off the 2011 campaign at Firkin on King in Toronto, ON

Across the country we hosted 12 cleanups where Molson Coors employees and consumers joined together at their local shoreline to spend a couple hours making our land even more awesome! Thanks to all the volunteers! Some photos from the Halifax, Moncton and Vancouver cleanups below.

After a summer of successful community greening initiatives, the Molson Canadian Red Leaf Project is continuing through the month of September (Water Stewardship Month at Molson Coors Brewing Company). Red Leaf Project is a national sponsor of the Great Canadian Shoreline Cleanup (GCSC), a conservation initiative that promotes understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas. This fall we will be hosting shoreline cleanups across Canada as part of Molson Canadian’s ongoing commitment to give back to the land through tree planting, community park projects and shoreline cleanup efforts.

We hope you’ll get your hands a bit dirty and join us for a shoreline cleanup…and then stay for a cold beer! Cheers.

See below for the locations, and remember, if there isn’t one near you, click here to join or organize your own in your community. Hope to see you there!