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HUGO is a fashion brand that stands for progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details. YourTimeIsNow HUGO URBAN JOURNEY is a fragrance for the modern urban explorer. Will you dare to go?

HUGO MAN

HUGO MAN fragrance is for men who want to live their life on their own terms. They are true originals, believing that rules are made to be challenged and personal potential should be explored to the max.

HUGO URBAN JOURNEY

The unexpected citrusy freshness of the Himalayan Whorlflower contrasts with the intense aromatic heart of Black Tea, which is reinforced by the masculine Guaiacwood to fuel you with a daring new energy. Presented in an iconic flask-shaped flacon designed with an innovative concrete technology, this boost of freshness will challenge you to experience unexpected urban journeys.