Use a sub-heading to pull out a key benefit of subscribing to your list, or to tell them what your list is all about.

One great way to kick off an email opt-in page is talk about a problem that your reader is facing. Paint a vivid picture of the “before,” and then move on to the next section to reveal how your email messages can give them the “after” they’re looking for.

Describe what the reader will get, and make sure you cover the benefits

You’ll want to let you readers know exactly what they can expect when they subscribe to your list. The bulk of this section should call out the benefits of subscribing to your list.

Why and how will your readers’ lives will be better after opting in to your list? Why are you asking for their valuable time and attention? Why should they read your email versus someone else’s?

Don’t worry if this section gets long. If you need a little extra time in this section to fully explain the benefits, take that time. Just be sure your copy is well-formatted for scannability.

What next?

Of course, I’m never going to rent, sell, or otherwise share the information I’m collecting here. I hate spam as much as you do. And if you decide the content isn’t for you, there’s an instant “unsubscribe” link at the bottom of every single message.