The Power of Brand Canada as a Marketing Tool

Brand Canada is a true ambassador for its companies abroad. After Canada debuted as the #2 country in the world in the inaugural “Best Countries” Rankings (the largest and most comprehensive country ranking, and a partnership between BAV Consulting, US News & World Report and the Wharton School), and was named the #1 Nation Brand globally according to millennials, Canada’s reputation for innovation, global citizenship, quality, and trust is a has become a powerful badge of honor globally.

So, what does "Brand Canada" stand for and how can marketers use it? Anna Blender, Sr. Vice President and Head of the Nations Branding Practice BAV Consulting, recently spoke at FFWD Advertising and Marketing Week, Canada’s largest and most diverse annual gathering of advertising, marketing and media leaders, to help Canadian marketers understand “Brand Canada,” its strengths and opportunities, and how to translate that into more global, impactful and engaging conversations. She also explores Canada’s standing in the Best Countries rankings and delves into what Canada’s brand power means not just for the Canadian government – but also for Canadian brands and marketers.