The Best Super Bowl Ad So Far Was Based on a YouTube Video

The Best Super Bowl Ad So Far Was Based on a YouTube Video

FAIRVIEW, IL - AUGUST 02: Darren Ishmael loads hay he purchased at auction onto a truck at the Fairview Sale Barn on August 2, 2012 in Fairview, Illinois. Ishmael travelled around 200 miles from southeastern Illinois to purchase the hay for his horses and cattle. Drought has dried out pastures forcing farmers to feed hay to their livestock earlier in the year than they normally would which has contributed to a shortage of hay and a spike in hay prices. Ishmael said the hay he purchased would cost about double the price near his home where the drought is more severe. (Photo by Scott Olson/Getty Images)

Photo by Scott Olson/Getty Images

The most striking Super Bowl ad in what has been, so far, a pretty disappointing year for Super Bowl ads, is a commercial for Dodge that aired late in the game. Over a series of still photos of farms, farmers, and farm equipment, the commercial played a talk by the conservative radio broadcaster Paul Harvey, who died in 2009. Harvey delivered the speech, called "So God Made a Farmer," at the Future Farmers of America convention in 1978.

And in 2011, Farms.com made a YouTube video that you can see above. It reached 1 million views, and the only difference between it and the Dodge ad is lower production values and no pitch for Dodge at the end.