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Californians for Population Stabilization, a California anti-immigrant group, released a new ad invoking Martin Luther King Jr. in an attempt to appeal to minorities. The 30-second ad began airing this week, right in time for the MLK holiday.

“The TV ads are running on several national cable networks, with much of the media buy focused on daytime programming that skews heavily toward unemployed minority audiences,” the group said in a press release.

The ads show black and white photos of displaced workers as a narrator asks how King would feel about 20 percent of black Americans being unemployed or underemployed.

What the narrator failed to ask was how would black people feel knowing the organization behind the ad was sponsored by a white supremacist group.

The ad’s sponsor, which has been designated a hate group by the Southern Poverty Law Center, is funded by white nationalist John Tanton. Tanton is a retired Michigan ophthalmologist who founded the Federation for American Immigration Reform to help maintain “a European-American majority, and a clear one at that.”

The group also has ties to another known white nationalist, John Vinson, who’s a founding member of the neo-Confederate secession group League of the South, reported Right Wing Watch.

So here you have white nationalists attempting to sound concerned about the unemployment plight of black people with divide and conquer tactics. The world gets stranger every day.