As my current work is within law firms, I have had a number of years to observe the peculiar culture of these entities. This really proceeds from the nature of their organization and governance. Aside from the psychology (possibly aberrant) of the practitioner him/herself, the enterprise has a number of culturtal traits, as follow in no particular order of significance:…read more →

Law firms increasingly struggle for competitive advantage in crowded marketplaces, both local and global. An oversupply of lawyers and the commoditization of legal services generally have fueled law firm mergers, especially since the late 1990s, until, finally, some have reached a gigantic scale, unimaginable even a few years ago. The channels of communication between law firms and their marketplaces opened…read more →

Every day, the marketing world gets a little more complex. Not only are the communcations more prolific and intrusive, but the audience is suffering a kind of marketing hearing loss as we attempt to reduce the din of commercial speech and adjust our attention and focus to defend against the onslaught. And the practice of marketing is changing quickly. Just…read more →