Wednesday, February 18, 2015

While craft fair season is still a couple of months away we do have one date for you this weekend. It's not in the Hudson Valley but why not travel on South searching for warmth?Elena Rosenberg will be participating in the prestigious American Craft Council Show in Baltimore, MD this weekend. The show is open Friday, February 20, through Sunday, February 22.
Elena is known for her inventive, luxurious and colorful knits, that are made from the finest yarns available.

Monday, February 9, 2015

Throughout the year, many of you probably get so many requests: to donate an item
for a gift basket, an auction, a charity event or Fundraiser. Of course, we are not in
business to give away everything we make, but often, a cause will speak to our
hearts and we feel impelled to give.

There is a nationwide organization Empty Bowls through
which potters across the country make bowls and then sell them at events to raise
money for the hungry in their communities. Sometimes the bowls come with soup
(for a $10 or $15 donation). Sometimes they are sold through Silent Auction. Some
events have performances and music; others are quieter affairs.

When you are an artisan and do much of your work isolated in your studio, it’s so
easy to get tunnel vision. But if we have a gift and a passion and can afford to do so, I
believe there is nothing as rewarding as giving back to the community that sustains
you.

I’ve been a part of Empty Bowls in Warwick, NY for the last several years, and when the date
for this year’s event was announced, I was already feeling on overload from having
committed to so many other things, and trying to keep up with stocking the stores I
am in, getting ready for shows, updating my Etsy site….writing blogs…you know, the
familiar gamut.

Yet there was no question in my mind that I had to make time to start making bowls
because the effect of “giving” in my experience has always been life giving. It
sustains me, it cleanses my soul, it makes me happy. So if there is an organization
that speaks to you and makes your heart leap a little, I encourage you to make the
time to get involved. I promise you that the energy you will get will be
immeasurably more than you expend and will spark your creative juices in new
ways.

Wednesday, February 4, 2015

During the holiday season I was lucky enough to get out to a few craft fairs. Looking around at the merchandise on offer I noticed some really interesting ways that vendors had packaged their wares. One company used wooden thread spools on which to wind bracelets and wooden rulers to hang necklaces. These beautifully and uniquely packaged items were by far more appealing to me as a customer and got me thinking about the ways I too could package my products more successfully. By spending a little more time and money on the end product could have a big difference in profits at the end of the day.

Great packaging can:

Get your products 'noticed' in a sea of vendors at a craft fair or in the Etsy search pages.

Increase the perceived value of your products, enabling you to increase your profits

Be informative- giving the customer info about the product and your company for potential future orders.

Be thought of as an integral part of the product and not just an afterthought.

It should reflect or complement your brand, your ethos and your style

Be easily replicated for future items

Affordable

Not too time consuming

As green as possible

Some different ideas for creating your own unique, eye catching and memorable packaging could include making your own stamps or block prints, printed materials, stickers, fabric bags and ribbons or even including a small 'freebie' with your product. I posted on this blog a little while ago a tutorial to make your own fabric labels. This technique could be applied to making your own packaging ribbon and labels. Click this link to access the tutorial.

Taking all of the above into account I set about packaging some play mats I had just made. I used leftover scraps of fabrics I had to make them and then added some printed labels. I also used vintage buttons to finish the effect. I was very happy with the result and think they look really effective. I hope to add the same pizzazz to the rest of my collection in the future.
﻿

Monday, February 2, 2015

One of my goals this year is to revamp all my photos in my Etsy Store.

I started with my new listings of my 5x5 art squares:

This is a wall in my studio that I hung a white washed shelf on. I chose white/neutral items for this shot to accessorize the art.

Same shelf with vintage glass, I wanted to focus on the blue in this series.

This was all shot with my 'vintage' Canon Power Shot A530 which is only 5.0 mega pixels.

It is all depending on a sunny day and between the hours of 11:00am and 2:00pm otherwise the light isn't there. The only bright enough light available to me in the late afternoon or early evening are the fluorescent lights that are on one side of my studio.

I asked for this light box for Christmas and my son kindly purchased it for me. It is very reasonably priced and nice and compact.

So this evening in order to get this posted I played with it for a bit....taking the photos with my phone.

The room is very dark as you can see.

The two side lamps came with the photo box and I added the clip on one above.

The photo on the left is under the fluorescent lights and the one on the right is in the photo booth.
The glare off the glass is much softer and the overall color is softer and more true.

Again the photo on the left of the vintage Valentine is under the fluorescent lighting and on the right the photo booth. Again the photo booth one has a truer color and softer appearance.

Now I do realize that comparing the two light sources is like comparing apples and oranges, but as far as making a photo shoot more available to me in the evening or on a cloudy day is the benefit for me.

I am excited to start playing around with the photo booth and revamping my store.