“PowerLinks and Unruly Join the Dots on Native Video”

Following the announcement of our partnership with Unruly – the leading programmatic platform for social video advertising – Video Ad News conducted a short interview with PowerLinks’ CEO Kevin Flood and Kenneth Suh, SVP of Global Business Development at Unruly.

Our CEO Kevin commented, “The partnership will enable advertisers on the PowerLinks DSP to run native video campaigns across premium publishers on UnrulyX, where audiences will see native ads across all devices, served through native in-feed placements on home pages and in content streams.

The integration will allow advertisers to reach audiences with first- and third-party data targeting, keyword level context and 97 other data points.
PowerLinks is designed with learning and bidding technologies to optimize native ad performance and achieve engagement goals. We think this will provide a potent combination with premium native video on UnrulyX.”

PowerLinks is the only open technology platform powering the creation, transaction and management of native advertising. Founded in 2012 by young entrepreneurs Kevin Flood and Mike Harty, PowerLinks is headquartered in London, with additional offices in New York City and Manchester, UK.
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