Create MobileSymptoms app

Gedeon Richter

Introduction

Gedeon Richter Serving Women
since 1901

Gedeon Richter Plc., headquartered in Budapest/Hungary, is a specialty pharmaceutical in Central Eastern Europe, with an expanding direct presence in Western Europe. With a market capitalisation of EUR 3.3 billion, the group is counting 10K+ employees and invest heavily in R&D, especially in gynaecology and biosimilars as well as in their digital transformation journey.

Patient centric online DTC Campaign

Center the focus on the patient and their symptoms to create impactful call-to-action through CPC performance based online campaigns. Attract the traffic to insightful and useful content, in order to redirect them to adapted solutions to their needs, CPC campaigns catch target users when they mature to hear your message.

Challenge

Creating a way to provide measurable information to women

Undiagnosed women might not linked their symptoms to a larger problem like UF, furthermore they are not well-known among women.

Establishing a way to be able to measure and to understand the period cycle, will provide an actionable insight for women to take action.

In order to attract women to partake or to fill up these information needed, a valuable incentive needs to lead conversion.

Challenge

Creating a way to provide measurable information to women

Undiagnosed women might not linked their symptoms to a larger problem like UF, furthermore they are not well-known among women.

Establishing a way to be able to measure and to understand the period cycle, will provide an actionable insight for women to take action.

In order to attract women to partake or to fill up these information needed, a valuable incentive needs to lead conversion.

Approach

Day-to-day tracking app

Mobile app is the go-to solution for everyday behaviors tracking, as smartphone is an inherent part of your day and the less intrusive mean.

Using a proven app concept as the period tracker and contraceptive pill reminder, we add the dimension of pain and bleeding monitoring plus fibroids medication take.

A solution to track efficiently UF related symptoms by monitoring menstrual activity in a day-to-day basis through a calendar based data. Women can have more insights and measurable facts about their period and can be notify when unusual activities occur.

Approach

Day-to-day tracking app

Mobile app is the go-to solution for everyday behaviors tracking, as smartphone is an inherent part of your day and the less intrusive mean.

Using a proven app concept as the period tracker and contraceptive pill reminder, we add the dimension of pain and bleeding monitoring plus fibroids medication take.

A solution to track efficiently UF related symptoms by monitoring menstrual activity in a day-to-day basis through a calendar based data. Women can have more insights and measurable facts about their period and can be notify when unusual activities occur.

Results

Lady’s Diary Period tracker

Lady’s Diary provides assistance to monitor one’s period easily, to be compliant with contraceptive methods and to keep track of different long-term gynecological symptoms.

The data entered on the mobile device can be easily forwarded to the user’s gynecologist with the help of a comprehensive online medical database.

UX design
An user experience focused interface designed to a create fluid and intuitive navigation from the different screens.

26’471 downloads

Results

Lady’s Diary Period tracker

Lady’s Diary provides assistance to monitor one’s period easily, to be compliant with contraceptive methods and to keep track of different long-term gynecological symptoms.

The data entered on the mobile device can be easily forwarded to the user’s gynecologist with the help of a comprehensive online medical database.

UX design
An user experience focused interface designed to a create fluid and intuitive navigation from the different screens.

26’471 downloads

“Using innovative ways to capture the patient and HCP feedback online is changing the way we think about market research. It is faster and cheaper to have a snapshot of your globalised market.”

KSENIJA PAVLETICCEO Gedeon Richter PregLem

“Using innovative ways to capture the patient and HCP feedback online is changing the way we think about market research. It is faster and cheaper to have a snapshot of your globalised market.”