Course ID: FIVEBUY

The Five Buying Motives: Turbocharge Your Sales by Unlocking the Power of Consumer Psychology

The truth behind business development or “sales” is that emotion is the fundamental driver of making purchase decisions. We think that logic is the foundation, but logic pales in comparison to the feelings that motivates our actions. The Five Buying Motives is a fun filled course that exposes why we do what we do and how to apply it in a practical sense for business development and growth.

LEARNING OBJECTIVES

Identify the Five Emotional Buying motives

Apply the five emotional buying motives in the sales process

Devise sales processes to appeal to each of the the emotional buying motives

Identify ways to use the Five Buying Motives in marketing applications

MAJOR TOPICS

Emotion drives purchase decisions so much more than logic

Five Emotional Buying Motives

What and how to structure sales processes to appeal to each of the emotional buying motives

Why we do what we do and how to apply it in a practical sense for business development and growth

DESIGNED FOR

Professionals who want to develop their business development skills

FIELD OF STUDY

Communications and Marketing

PREREQUISITES

None

COURSE PRODUCER

Business Learning Institute

CPE CREDITS

4.0

LEVEL

Basic

This course is available for your group as:

Group Live

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