Maptitude
2016 is now shipping and provides
actionable solutions for your business
problems, saving you time and money.
Here are 4 key areas where Maptitude
2016 will prove critical for your
organization:

Example: One of the big issues facing
the franchise industry is providing fair
and balanced "protected" franchisee
territories. You want to maximize market
potential while avoiding cannibalizing
the sales of an existing location. But
you may also need to establish such
boundaries clearly, to adhere to the
legalities of a franchise agreement.
Maptitude allows you to track and
balance as many columns of data as you
want, allowing you to better establish,
justify, and defend profitable
territories.

2.
Routing: Even small reductions in
transportation time or cost can add up
to big savings. Delivery services know
this well, and require efficient fleet
management to stay competitive.
Maptitude performs route analysis to
optimize delivery routes that minimize
logistics costs.

Example: A delivery driver may make multiple deliveries
per shift, where each destination has
varying stop times, may require rest
stops, and based on vehicle type has
varying speed constraints and fuel
costs. Maptitude can handle these
scenarios and uses sophisticated
algorithms that ensure that vehicles
take the most time- and energy-efficient
routes while making multiple deliveries.

3. Reports: Studies have shown that
color can better inform understanding of
data and that full-color
maps in a report increase
comprehension*. In
Maptitude 2016 you can quickly and
intuitively create high-quality reports
for Microsoft Office Excel or as a PDF.

4. Software and Data: Many MapPoint
users have switched to Maptitude, but there is still
widespread use of MapPoint. Using
MapPoint is detrimental to your business
operations and destroys the credibility
of your reports because the data you are
using was outdated even at the time of
release. Maptitude 2016 ships with the
most up-to-date geographic and
demographic information available.
Maptitude also includes all the key
features and tools of MapPoint (more...).

I've used the software for a very
wide range of business problems.
The simplest has been in
producing basic maps for
franchise and sales territory
design. The census attributes
and easy to use selection tools
take a lot of the pain away.
More sophisticated uses include
retail site analysis.
-
Nick N.

*Colour Adoption Study, Hewlett-Packard

Featured Maptitude Map:
Top States for
Craft Beer Drinkers

Craft breweries
are defined by
the Brewers
Association as
independent
breweries that
produce fewer
than 6 million
barrels of beer
per year using
traditional or
innovative
brewing
ingredients.
Craft beer production in the United States
has doubled in
the last 10
years and now
accounts for 18%
of U.S. beer
production.

As of 2014 there
were 3,418 craft
breweries in the
United State,
and the majority
of Americans
lived within 10
miles of a craft
brewery. But for
craft beer
lovers, certain
states stand out
for their
concentration of
breweries. The
map below shows
the
concentration of
breweries per
100,000 adults.
You can
see that craft
breweries have
proliferated in
the northern
corners of the
country, with
the greatest
concentration in
Vermont (8.6 per
100,000 adults)
and Oregon (7.4
per 100,000
adults).

Tech Tip:
How Do I
Add All the ZIP
Codes in a State
or County to a
Territory?

The
new Territory
Manager make it
easy to add all
the ZIP Codes in
a State or
County to the
territory with
which you
are working. You can
also remove all
the ZIP Codes
from a territory
using one or
more Counties or
States. This
functionality
saves time, and
allows you to
easily manage
territories,
whether they
encompass entire
states or only a
few ZIP Codes.

The Hover
tool in
Maptitude 2016
show you
a bubble with
information for
the location
that your cursor
is placed over
in a map. This
allows you to
quickly
investigate your
market area
without
switching tools.

When you choose Map-Hover
Settings,
you can choose
for which layers
to show data and
what fields to
display.

You can also
customize the
appearance of
the Hover tool
by choosing
Edit-Preferences
and setting the
style, font,
color, and other
settings on the
Hover tab.