Valspar launches allergy-friendly paint

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Valspar Paint has rolled out Valspar Plus, certified asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA).

Valspar Plus reduces airborne irritants during painting, improving the painting process for those with respiratory sensitivities. In addition to having zero volatile organic compounds (VOCs), which can be a trigger for people impacted by asthma and allergies, Valspar Plus has no lingering odor. Once dried, the paint's antimicrobial properties help it to resist mold and mildew.

"In listening to our consumers, we recognized an opportunity in the marketplace for a paint formulated specifically to address the needs of the approximately 60 million Americans who live with asthma and allergies," said Howard Heckes, senior VP, Valspar Global Consumer. "In response, we developed Valspar Plus, which allows people with respiratory sensitivities to connect to the transformative power in color."