First on AppleInsider: A trio of online advertisements that appear to have been published prematurely by one of Apple's international online stores suggest it's only a matter of days before the Mac maker takes the wraps off of new families of ultra-thin iMacs, lighter & thinner plastic MacBooks, and more affordable Mac minis [Updated with other countries].

The Netherlands-based Google Ad Sense ads, which can be seen below along with their Dutch to English translations, cropped up on Google.nl earlier this weekend and direct shoppers to the localized version of the Apple Store, where the advertised products are not available.

Assuming the ads were indeed commissioned by Cupertino-based Apple, they'd corroborate a series of forward looking hardware reports first published by AppleInsider over the past several months. These include expectations of thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis.

The new offerings are also expected to be accompanied by redesigns of the company's Mighty Mouse and Apple Remote, as well as aluminum wireless keyboards.

In recent weeks, Apple has informed its direct and indirect sales channels of constraints on MacBooks, iMacs, and Mac minis. Many of the company's resellers are also sold out of iMacs and Mac minis and have been given restocking estimates of October 7th and 9th for those two products, respectively, suggesting a formal announcement regarding these Mac hardware refreshes could come as early as this Tuesday.

Some Apple retail stores also reportedly received new signage in the past 48 hours that's not to be opened or displayed until further notice.

English: Apple's New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.

Note: The cheapest Mac mini currently sells for € 599 on the Netherlands online store.

Update: An ad for the new iMac can also be found via a search on the Italian Google Web site at a price of 1099 €. In addition references to a "new white MacBook" can be found on the German and Austrian sites.

Knowing Swedish and German I think "lichter en krachtiger" sounds more like "lighter and more powerful". Krachtiger sounds like "kraftigare" in Swedish, that means "more powerful", "more muscular" or "more capable" etc.
Makes sense to move everything to unibody though I don't think that's what they're saying in the ads.

Knowing Swedish and German I think "lichter en krachtiger" sounds more like "lighter and more powerful". Krachtiger sounds like "kraftigare" in Swedish, that means "more powerful", "more muscular" or "more capable" etc.
Makes sense to move everything to unibody though I don't think that's what they're saying in the ads.

Not sure I see the point in a thinner iMac. It's hard enough to keep it cool as it is now and if they want to put more powerful processors and GPUs inside, how will they keep it cool?

Two reasons: The use of LED displays and the possibly smaller internal components (i.e. 1.8" drives and/or getting rid of optical drives altogether and going for SD). Apple tossed the floppy drive with the first iMac so why not toss the optical or make it optional. Thinner == better.

As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

That's not an ad he translated. It's an excerpt from Apple's current product page for the mini.

Of course it says "faster Nvidia graphics"- it's said that for months!

As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

You should realize though, that the ad doesn't actually talk about the graphics card at all.

In Spain in google.es, I have checked they advertised the new Imac as IMAC Air.
There is 2 ads. In the one they advertised it as the new Imac Air and in another one they advertised a new starting price of 1003Â when at the moment the starting price is 1099Â

"ION 2 should launch toward the end of the year, but Nvidia doesnt want to talk too much about it, as it still plans to sell many original ION chips.

Our industry sources have told us that the new, shrunk version of ION, probably branded as ION 2, should have much faster graphics and much more shaders. We dont believe that the thermals will change that much, but weve heard that ION 2 will have more than double the number of shaders of the original Geforce 9400M /MCP79 /ION chip.

Since ION has 16 shaders , or processors as Nvidia calls them these days, you should expect that the new one has more than 32. This will get much better gaming to netbooks and nettops based on ION 2 which is definitely something you cannot say no to and at the same time Cuda applications might run faster, in case you found one that matter to you.

ION 2 should be launching by the end of the year."]ON 2 should launch toward the end of the year, but Nvidia doesnt want to talk too much about it, as it still plans to sell many original ION chips.

Our industry sources have told us that the new, shrunk version of ION, probably branded as ION 2, should have much faster graphics and much more shaders. We dont believe that the thermals will change that much, but weve heard that ION 2 will have more than double the number of shaders of the original Geforce 9400M /MCP79 /ION chip.

Since ION has 16 shaders , or processors as Nvidia calls them these days, you should expect that the new one has more than 32. This will get much better gaming to netbooks and nettops based on ION 2 which is definitely something you cannot say no to and at the same time Cuda applications might run faster, in case you found one that matter to you.