Make Hats Not War: Why customisation is more than cosmetic

The words “Team Fortress 2” immediately evoke a number of crystal-clear associations in the mind’s eye: the distinct, eye-catching character classes, the hyperbolic cartoony art style, the tinny blare of teammates’ voices in headsets as you argue over military tactics. One particular association, however, presides firmly over all, as innate as the kneejerk reaction – HATS.