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Gordon Ramsay launches ‘Fucking Good Grub’ range for common people

Controversial chef, Gordon Ramsay, today launched a new bargain food range aimed at the underprivileged who may not know a great deal about food.

‘I want to speak directly to the common man in language that he will understand no matter how fucking thick he is,’ said Ramsay. ‘I want to deliver good basic grub to these people in exchange for their benefit cheques. Simple.’

Ramsay’s new range has been achieved by re-creating a number of classic recipes in easy-to-open packaging. ‘It wasn’t easy,’ he said of his tinned Fucking Good Beans On Toast. ‘Getting toast into a tin is no cakewalk. Talk about kitchen nightmares.’

A spokesman for Ramsay Foods defended the direct nature of Gordon’s pitch. ‘We have carefully softened Gordon’s initial suggestions,’ he said, pointing out that the slogan ‘It’s fucking good, so buy it’ had been modified by removing the original words ‘you bastard’ from the end.