Victorians have dug deep yet again, producing another record-breaking total for The Royal Children's Hospital Good Friday Appeal, with the midnight total sitting at $16,846,396.09. At Ready Set Go, we have been heavily involved in producing the event ever since our inception, and our MD Dave Deveny this year notched up his 19th year of involvement. We work for the Seven Network as co-ordinating producers and the Good Friday Appeal as site producers. This year we were responsible for the enormous job of moving the appeal from its previous location at Etihad Stadium to its new home Melbourne Convention and Exhibition Centre.

The Royal Children’s Hospital Good Friday Appeal is an iconic event that brings out the best in our community and touches people from all walks of life right across the state. From school fundraisers, to local footy club raffles, to winding down the window to drop a few coins in the tins at the traffic lights, to watching the telethon and phoning through a pledge…we’re all in it together.

We recently completed a fun and creative ambient advertising project with advertising agency GPY&R for Cricket Australia. We started the process by creating full 3D drawings which as always were exceptionally effective in allowing the client to really visualise the end result before a cent was spent on production.

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