bd4travel presents the latest developments at ITB Berlin

AI-based personalisation solutions for travel sales

At ITB 2020, the bd4travel team will present its latest developments of its AI-based personalisation solutions for travel sales.

The Experience Recommender

This key feature brings along a central product innovation. The Recommender makes it possible to dynamically provide personalised recommendations to all areas of a website in order to offer a fully customised shopping experience. It’s about the entire experience across the website – the most suitable personalisation is played out at the right place at the right moment to the interested customer.

The most relevant offers for each customer are automatically selected from a catalog of the most diverse content, products and interactions and intuitively displayed at the most suitable points on the website.

Cross- and upselling module

In addition, to the already established individual product recommendations, targeted product upgrades and additional services can now be marketed using the newly developed cross and up-sell modules. It is also possible to create a particularly relevant shopping experience with individual image and text content.

Consider your economic objectives

Not only the personal relevance for the customer is taken into account, but also the economic objectives of the provider. Targeted sales can be used to offer specific products from the portfolio to targeted customers with a high level of buying interest.

Personalised travel sales

In addition, bd4travel brings along latest developments for the already established personalised travel sales products. This includes the new functionalities for the call centers solution – improving the quality of customer service advice and the probability of completion with a significantly shorter call duration.

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