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Free Holdings

The Free Holdings group is home to a selection of 10 premium brands spanning across the luxury, lifestyle, media, digital and charitable sectors. One of these brands, Loyalty, is an umbrella to 20 subsidiary loyalty programmes / platforms each offering thousands of unique privileges to a worldwide network of high net-worth clientèle.

David Johnstone, CEO of Free Holdings, formed the group with Lord Stanley Fink in 2004. Within Free Holdings, the unique collaboration of premium...

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