Eyeballs on Storefronts: Surprise – the Gap, Bergdorfs Win

The Gap’s troubles have been well-documented, so here’s a surprise for you: When the folks at digital marketing research firm EyeTrackShop set out to see which New York retail stores were most attractive to consumers, the Gap was the winner when compared with H&M and Uniqlo – chains that have otherwise achieved glowing successes.