Saturday, September 28, 2013

In this ground-breaking film, Sonic Promos President, Seth Weiner, goes deep undercover to see what really happens inside the shocking world of promotional marketing. Please join us as we uncover what exactly makes Sonic Promos one of the most dynamic marketing firms in the industry.

Wednesday, September 18, 2013

Trying to grow your email list? Then it makes sense you’ll be happy when new people subscribe to your list. But here’s a tale from Corrina Gordon-Barnes of You Inspire Me of why you should also be happy when people unsubscribe…

Saturday, September 14, 2013

So you use one of the many available apps, maybe Etsy, maybe PayPal to add people to your mailing list. (If you don’t, this is actually still a relevant idea; it’s just extremely important with apps involved.)

There’s one vital step in this process that a lot of marketers miss... sending an app-specific confirmation email that invites customers to join your list.

Why is an extremely customized confirmation message so important? Let me tell you a story.

Wednesday, September 4, 2013

Takeaway.... No matter how small the business, an online presence is a must. Here are some strategies that can be implemented on limited budgets and using minimal resources.

How many times have you searched for a small business or organization and found that they do not have a website? Or if they do have an online presence, it exists in very limited form, with little information about them or what they provide. Finding simple information such as hours of operation for a brick-and-mortar shop, location information, or even a phone number can be like pulling teeth. But, it doesn’t have to be that way, right?

Small businesses arrive in as many shapes, sizes, flavors, and purposes as their title, and while their main objective is to provide a product or service, their approaches to an online presence are probably as varied as their business names and individual objectives. So how does one develop a strategy for an online presence for new and existing small businesses?

A one-size-fits-all approach is not likely to succeed; there will always be a certain strategy that works well for some but not for others. Strategies can be tailored to fit a business to business (B2B) approach, a single or small restaurant chain, or a mom-and-pop retail store. Other differentiators will be founded on legal status, company size, location, and whether the business exists as a physical storefront or only online.

This two part piece will distill several strategies that might be considered for these three types of small businesses:

•B2B
•Local restaurant
•Small retailer

Each type can have overlapping strategies, and some will include specific strategies suited to their type of business. The second part wraps up with a list of resources for further study on the subjects of small business online strategies.