However, according to Save The Tiger, a large Indian non-profit organization, there are just 1,411 tigers left in India. That's down from around 40,000 at the turn of the last century.

With tigers nearing extinction levels the government has proposed several conservation initiatives, including www.projecttiger.nic.in, as have companies such as telecom provider Aircel, with its Save Our Tigers campaign.

Now the NTCA, which spends a large amount on conservation efforts that help bring India's tourist industry some Rs 2 billion, or the equivalent of US$40 million, says that tourists have to be kept away from critical tiger habitats.