How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

September 2002 Issue

News Features

Featured Stories

If, while envisioning this new CMS-empowered world, you are experiencing a feeling like the cavalry has just arrived, it's with good reason. Powerful tools can help you "liberate" your ever-growing store of content from its original context and format. CMS can enable the ikind of reusability that gets you closer to the goal of true multichannel publishing.

Now that XML has moved beyond being the latest cool thing, and is in fact being widely adopted and deployed, some practical questions are being asked about it. But these questions are only starting to be answered. Perhaps the biggest question about XML is, "Now that I've got it, where am I supposed to keep it?" Some of the big database players think they've got the answer.

The question for Web sites is no longer, "to charge or not to charge," but rather "how much can I charge for what?" Many sites that have found success charging for interactive content are doing so, in part, by leveraging the value of online community. Their success stories can be yours.

Today's seach engine software often employs techniques that were only a dream to online searchers from the early days. However, Web development continues to challenge the old-time online services and there is no question that the top of the line ecommerce sites, like Amazon, have taught generations of Web users to expect a lot of TLC from a good search engine. So it is about time that traditional pure content sites might need to take a lesson from these young whippersnappers.

Columns

This month we'll return to the topic of implementing a content management strategy and highlight three invaluable resources that will be of great assistance to you in achieving the best possible content management solution

Sarah Chubb has a unique "problem"...the sort more Web executives would like to have. She is running out of ad inventory. And the solution is simple, but few Web sites have been willing or able to realize it; the Internet allows publishers to sell advertising against users, not just against content.