Tuesday, May 30, 2006

The Phenomenon of Our Generation

They have their critics and their fans. What's sure is that they have started a wave in the industry that can't be ignored. I like to think of them as the phenomenon of our generation. Each generation has one, Weiden/Kennedy, Chiat/Day, Doyle Dane Bernbach. This one is ours. I have had my reservations about some of the work but what I can't deny is that the work is smart. I like smart. So, I took a chance, following some good advice I left a job opportunity to take an internship at our very own CP+B. I intend to share some insights from my experience. Not breaking confidentiality, of course. I know that many advertising professionals are curious to know if the hype is real. Even I was curious to know how they sold their crazy ideas to their clients. So without giving away too much, I hope to make these next few posts an informative testimonial on what happens within the walls of our generation's advertising phenomenon.