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@3HatsComm I have always thought that if you are going to blog, you need to allot time for moderating and responding to comments as part of your planned investment of time. If you are going to turn your comments off or just not respond, I really don't see what the point is, especially if you're blogging for your company.

@PaulKonrardy Thanks very much Paul. It was really sad, frankly, to see a company fail to respond to a very product-specific question. What a missed golden opportunity. That kind of thing can just destroy everything you're doing right online.

@StevenPitts Aww :/ Unfortunately Messenger does not work without Facebook, which I suppose makes sense, although the apps could really run autonomously (in my opinion). However, I downloaded the gmail app and it's almost the same as using Messenger. Do you have a Gmail account? Anyway I'm still on Instagram so we can connect there :)

@Otir That's a great question. For me personally, I told myself when I first started tweeting and blogging that if I got any followers or any attention, I would do my best to use that new power for good. I always envisioned myself using my newly amplified voice to give voice to other people who might not have such easy access to mass communication. That was always more important to me than getting comments or shares or whatever.

I had an interesting exchange with someone a couple of weeks ago when I was waffling about this on Facebook. She said she saw someone leave a comment along the lines of, "If I look at your profile and see that you aren't engaged in any issues at all, I have no interest in following you and I think you're lame." Now where does that pressure come from? Where does that judgment come from? I have no idea. That's an interesting thing to ponder.

@AlaskaChickBlog I think people just never get taught how to act appropriately. I get approached a lot by kids, some in polite ways, some in rude ways. I hear them ask their parents, "Why is she so short?" Or they might point at me, stuff like that. If I hear the parents say, "ssh shh shh, that's rude, we don't point like that," I feel good about the kid's future. If the parents say nothing - you realize how the cycle repeats itself.

@gagasgarden I just fear that people are forgetting how to reach out. When you talk to Ellen Bremen about how her students react to being deprived of online communication for 3 days, you hear them say things like, "I hate to call people because I am worried I'm going to interrupt them. Interruption shouldn't be a negative thing when it's someone you care about. People are getting weird. At least in my opinion.

@Fierce_Chat Hi James - The flip side of course is that I'm lucky to have gotten to know their work so that I am able to mourn them, I suppose. I still lament that Jim Henson had to pass so soon. Heck, I'm still mad Mozart died so young. I can hold a grudge.

And yes, the online world allows us a perceived freedom that makes us think we can say whatever we want. It takes no bravery to offer tough words when you don't have to see the person's face.

@AlaskaChickBlog It's all good, chickabay. This is more an observation, as usual.

As for drugs, yes...they are a terrible force in our culture, but I feel is worse is whatever is driving so many people to that choice instead of other safer choices. It's clear that wealth and success are not enough because we lose far too many celebrities down this road. So what is it? What drives people to make this poor decision? That's the nut we need to crack.

@jewelfry That story makes me so sad. However, I can't say I'm entirely surprised. Quite often the social media infrastructure seems to be built on a "You do work, I give you exposure" model. If you are kind-hearted like you are you figure, "Well, I'll do the work because I want to." But there are people out there who will just run you into the ground until you put up the stop sign. Glad you got away from that deal. Blegh.

@Faryna They are obvious but I think people forget that. All too many times I have encountered situations where someone has tweeted out a post of mine, for example. I thank them, and then they say, "You're welcome. Can you help me make my blog better?" Well, that's pretty clear-cut. They did something for me because they wanted something. It's transparent but that seems to happen all the time.

@Neicolec That's how I feel about people and companies who buy twitter followers or Facebook fans. Not only is it dishonest but it also so misses the point. People like to game numbers though, that's for certain. And maybe, sad as it may be, that *is* a part of human nature.

@MZazeela I have a feeling that is how many consumers are approaching things anyway. In the B2B world where we work I think it's a little bit different because many potential customers are highly educated regarding what they need and what will work - they don't tend to buy a lot of "marketing fluff." But in the consumer world I think it's a bigger problem. Just look at food photography to get an idea of how all of that works :)

@Fierce_Chat Hi Jim - sorry for my very very tardy reply. It is so nice to hear from you and I am so glad to hear you are doing well. I remember when things were tough for you, but I never doubted you would pull through, and here you are :) I'm glad for it!

@clayforsberg I do think it's all about how you define friendship. As some said on Facebook, the word "friend" is perhaps too broad depending on the person. Would you consider that person you meet on a bus to be a confidante? Probably not. If you define friendship as an exchange where you can confide in each other, that means that person is not a friend.

In the online world, confiding in people can be tricky. It's so easy to copy/paste things or to worry that someone will copy/paste things. Building trust can be a long and laborious process. But, if you define "friendship" more loosely, it may not matter. I just think these are good questions to ponder.

@Faryna Ideally the "rock star" as you say will get support and will be able to convince the company that things need to be done in such and such a way. Often, however, I hear stories about how the initiator is sort of left high and dry, which is greatly unfortunate and can actually end up costing the company a lot more than they may realize at the start.

I hate what Komen did but I hate to hear that their rallies for life are down. I am not sure how much monetary good those did but I know that family members of cancer patients and cancer patients themselves got a lot of comfort from those gatherings. It's too bad we have to throw the baby out with the bathwater.

The print world is entirely different, and one in that world needs to delve into BPA or ABC audits first, then determine if they can find out who some of those individuals are. You can still track people online as you think about creating a print ad- that is where the new age of "traditional" media is stagnating. No one is thinking outside the box. It's just, "print is dead."

This is spooky - our agency's post today is about a survey showing that most CMOs were concerned about customer engagement over anything else, including maintaining the relationships, nurturing loyal customers, etc. That's CMOs. We question whether marketers really need to borrow customer service issues. There's a lot about marketing that still needs some polishing from what we can see.

This is a fantastic post, Ken. I keep saying it over and over again - there is no room for nuance on the interwebs. If something new pops up, something has to die. Co-exist? Phew. No way. One thing has to be better than the other, and you have to guess which one it is. But like you say, no one is really held accountable for what they say (most of the time). Strange world we live in.

@KenMueller Her book actually really resonated with me, Ken. I have encountered a LOT of people who turn to the online world for their sense fo well being - whether that is ego massage, confidence boosters, or feeling loved. When the online world is no longer enough, i have watched these people crumble. It is tragic. And it doesn't take watching that too many times to realize that the world of social media can be a seductive siren if you are not careful.

We will be touching on some of that, but our main premise is actually that people are investing less of their true selves into the online world. All of the talk is "be human" but are we really? How much have Twitter conversations dissipated since Triberr and Buffer came out? Most people I know who used to be active online now have Triberr or other platforms spitting out posts they haven't read. How is that something businesses can really use in building relationships?

We have a lot of ground to cover - Turkle's book is just part of our muse :)

@ginidietrich You know, it seems to me like a lot of people searching might search based on your blog because it's so well known, and that's taken care of in your main title. It's not like you're starting from scratch in terms of an audience :)

I agree with Sean - "Death" is too overplayed in the world of business and social media. I don't like seeing it in the sub-title.

I'm thinking something more simple, like, "Spin Sucks: The 21st Century World of Public Relations." That way you're sort of paralleling your blog and theme with the overall state of PR today. Or, "Why Old-Style Public Relations Needs a Reboot" (to steal from Mitch Joel).

I voted for the one I like best, but based on the outline of the book you posted awhile back, I feel like using the word "reputation" is almost too limiting. Your book seems so expansive in terms of what it's covering. I haven't had but a couple of sips of coffee so I am not coming up with anything better (don't you hate that?) but I am feeling like your sub-title is pigeon-holing you a little so far.

@gagasgarden Well thanks Susan. That would certainly rock, if true. I just think it's important to point out people who are doing great things. The fact that I can call such people "friend" in so many cases is just ludicrous :)