art deco branding

This was a branding package done for Gayle of Pickering Design. We explored many many options with Gayle in her branding and it all came down to art deco styling. This project was a collaborative effort between myself and one of my good friends and freelancer Linsey Bair. Linsey presented the base design that turned into the final branding work for Gayle and then we refined it and adjusted from there. One thing that really stuck with me on this project was the color choices that Gayle made. I have a REALLY hard time mixing warm and cool colors, especially when they are in the same family. Gayle knew what she was doing and insisted on the blue, lavender with coral combination and I was utterly amazed when they finally came off press. In addition to Gayle’s branding, we developed design out …