Tyson Fury is a man of his time, a high-viz fighter for the social media age, loud, proud and mostly entertaining.

His personality carries him. His charisma attracts the casual fan and that is good for the game.

He comes out with outrageous stuff, sings a song or two at the drop of a hat, which is just as well in this case since his date with Otto Wallin in Las Vegas is hardly box office.

Just like his last engagement against Tom Schwartz, his opponent is not there to trouble him but to mark time until the various stakeholders who hold all the pieces are ready to push the button on a championship bout that matters.

Yes Fury throws out the linear champion line, but that’s just his schtick. In the context of Schwarz and Wallin it has no meaning whatsoever.