Strategies, tips, how to's and best practices for online video publishers

Endavo Media, a leading Internet TV and Social Media Platform, has created a fake Hollywood producer, Kelvin G., as a unique case study and marketing campaign to help online video content producers better understand Internet TV platforms, and how best to monetize their video. “He’s a little offbeat. He’s obsessed with zombies, and addicted to his webcam,” says the Endavo Media blog.

“While Internet TV platform technology has created a world of new money-making opportunities for producers and broadcasters,” said Endavo Media CMO Peter Contardo, “most could still use a little more knowledge to help navigate the space. Our fictitious movie producer, Kelvin G.,is helping educate, entertain and build relationships with our coreclient –the content producer. Kelvin is a fun, educational tool for demonstrating how Internet TV Platforms help grow businesses online with video.”

Launched last month, their online and social media marketing campaign targets a wide range of producers, broadcasters and brand marketers aiming to better leverage their video content online, Contardo added.

Kelvin G. interacts with Endavo clients, prospects and other “fellow producers” through his various Web videos, Twitter page,whitepapers and “personal” email, all supported by his own campy, mock movie that called Zombie Truckers 3, and a whacky microsite at ZombieTruckers3.com.

Endavo Media hopes that with Kelvin G.’s videos and his site, content producers will learn to embrace all the new opportunities to grow their businesses online, and have a little fun while they’re doing it. Check out Kelvin’s Hot Tips for “Making the Money” with Online Video and learn how smart producers and broadcasters monetize their content online:

About Endavo Media:
Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.

Comments

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