Steve is a leading expert in social media, branding and IP management. He has been active in the online environment for 15years and has a strong following and is CEO for the Social Media Engagement Co. www.socialmediaengagement.com.au

He has in excess of 20 years senior marketing and communication experience, having worked for multinational companies. His marketing experience covers a broad range of industries from FMCG, Pharmaceuticals, Education, Banking, Health and Beauty as well as the Travel and Hospitality industry.

Facebook took another step toward becoming its own web universe when it launched a search engine for shared content. This move challenges the future relevance of search engines like Google, as well as review sites such as Yelp and Foursquare.

2013 will be a defining year as we see the social channels continue to grow and evolve. For businesses, governments, charities and educators, 2013 is the year of engagement. The consumer is now front and centre and controls what information he/she wants to receive from their brand communities.

By providing clear guidelines and parameters to your employees, you will be able to ensure that your organisation’s brand is enhanced and that your reputation is not inadvertently damaged by comments placed online by an employee.