The Citizens Committee for Better Medicine is proud to present “The Wallach Revolution – (An Unauthorized Biography of a Medical Genius)”. The book is now available and chronicles the challenges, successes, and unique perspective of Dr. Joel D Wallach, a true pioneer in the field of science-based, clinically verified medical nutrition. (No portion of the content on this site may be exhibited, used or reproduced by any means without express written permission of the publisher.) Click HERE to get your copy of this brand new book!

Quick Read Summary about Dr Wallach and Youngevity

In 1997, Dr. Joel Wallach, together with his new bride Dr. Ma Lan, established American Longevity, which later became Youngevity. Based on the research and unconventional perspectives of Dr. Wallach, Youngevity focuses on exceptional nutrition and healthy lifestyle solutions for the public. The company currently offers products that are changing the wellness industry all over the world.

90 For Life

Through research, Dr. Wallach discovered the health benefits of selenium and other minerals. He found that human bodies require 90 essential nutrients to function properly and avoid serious diseases. So, he developed the “90 for Life” products, which are specifically formulated so people can absorb the nutrients they need to be more energetic, feel younger, and live longer. Through Youngevity, Dr. Wallach, together with his wife and son, is able to offer exceptional products containing such nutrients to the masses.

The Youngevity Mission

Dr. Wallach started out on a mission, to make his products available to everyone. Because of the countless lectures and conferences he needed to attend as a biomedical researcher, however, Dr. Wallach wasn’t able to focus on the company’s growth. So, he assigned the management of Youngevity to his son, Steve Wallach.

Within several years, and through the efforts of Steve, Youngevity became a global health and wellness empire. The company’s flagship products became known across the globe. The company also expanded its line by adding mineral-based beauty & care items, as well as healthy, unique foods and beverages. Now, the company has thousands of distributors and offices in the US, Australia, Canada, New Zealand, Japan, Singapore, South Africa, Europe, Mexico, Latin America, and Russia.

The company’s continued success is a testament to people’s endless search for alternative solutions to improve their somewhat unhealthy, modern lifestyles.

Wallach’s Global Empire – Chapter 10 Page 1

Dr. Wallach’s Youngevity

Wallach knew that with limited resources available to him as a naturopathic physician, he could not hope to rely on traditional means to bring his health and wellness message to the world, to wage his battle against conventional medical practices that caused injury to patients, and to market his effective nutritional formulations to the public. He would once again have to think in an unconventional way.

While committed to doing whatever it took to get that message and those products to as many people as possible worldwide, he certainly could not do it himself and would not likely be able to do it through retail marketing in conventional channels without hundreds of millions in capital.

Never one to back down in the face of apparently insurmountable odds, Wallach investigated different means of marketing, studying each carefully. He finally decided that multi-level marketing (direct marketing) offered the best way to reach the most people with his message and products.

Through that person to person marketing technique, Wallach knew his message was so powerful and the products he designed so effective that individuals would come to try the products and upon proof of effect would continue to buy them. He expected the products to sell themselves.

After disappointment in a few initial ventures into existing multi-level marketing programs, Wallach chose to design his own company. He intended to build a global health army that would transform the world. The mission he accepted as a college student was coming to fruition through a means he did not then expect to be his chosen path: international health lectures complemented by a company he would found and direct that would supply products he designed. This integration of education, marketing, manufacture, distribution, and sales was an enormously complex and demanding one. Wallach was not trained as an engineer, a Wall Street financier, or a market logistics expert but, as with all things he confronted, he learned every aspect of the business inside out and he became not only proficient but expert in each area.

While an admirer of the AMWAY marketing model, one he sought to replicate, in many respects Wallach at first used the multi-level form as a means to market products conventionally. He offered a generous compensation plan (which the company honors to this day) and sold products of real value to distributors. Many distributors in the early days did not distribute the products at all but relied upon them selfishly to improve their own health.

The company grew like a successful retail company, with good and steady growth year after year, but not like the whiz bang growth patterns of comparable dietary supplement MLM’s. That was because Wallach was selling his products and preaching a gospel of health rather than exclusively selling business opportunities.

In retrospect, that distinction has established Youngevity as a solid and going concern, not a pyramid scheme, because it has products of genuine value, a market for which is well established, and a distributor base that appreciates the value of the products and is willing to pay for personal use amounts that are set at MLM levels.

In 1997, Dr. Wallach and his new bride Dr. Ma Lan, M.D., M.S., created American Longevity, which later became Youngevity. To ensure that day to day operations were handled masterfully while he traveled the world lecturing, Wallach assigned executive control of the company to his son, Steve Wallach. Within the span of five years, Dr. Wallach, Dr. Ma Lan, Steve Wallach, and Michelle Wallach had built the foundations of a global health and wellness empire, replete with an army of tens of thousands of distributors, offices in Canada, Australia, New Zealand, Singapore, South Africa, and Japan.

Early into the twenty-first century, the company passed $30 million in revenues and then, upon merging with another company, FDI, Youngevity surpassed $130 million in revenues within the span of four years.

The complimentary management styles and talents of Steve Wallach, Michelle Wallach (Steve’s wife), and Bill Andreoli have not only produced this remarkable growth but have caused a huge expansion in company acquisitions and markets, reaching markets across Europe, in Russia, and in Mexico and Latin America generally. Increasingly Youngevity products include those affecting all facets of life, including mineral based cosmetics, clothing, energy, financial services, health insurance, and home security.

Youngevity’s continued success has caused great interest in the industry, reflected by Direct Selling News’s decision to name Youngevity among its top 100 global direct selling companies.

Over the span of five decades, Joel D. Wallach has built a global health, wellness, and lifestyle empire that transforms, uplifts, and extends the lives of those who are a part of it; gives them residual income; and fulfills Wallach’s essential mission. From the ranks of relative academic obscurity at Yerkes, Wallach is now of considerable renown with a reputation that grows every day all over the world. His Dead Doctors Don’t Lie tapes, CDs, and books have collectively been distributed to millions worldwide. He has appeared on thousands of radio and television shows as well as on his own syndicated radio show which reaches over 400 stations nationwide and is broadcast over the internet worldwide. He is among the most well-known figures in the global health movement. Whether you are in San Diego (the location for Youngevity’s headquarters), Tokyo, Russia, or Sydney, chances are if you mention the name Dr. Joel Wallach, the person you are talking to will respond with an awareness of him and of his global health mission.