YouTube Play Promo by Johnny Kelly

London-based Director & Animator Johnny Kelly created this cool stop-motion video for YouTube Play, a creative video exhibition organised by YouTube in partnership with the Guggenheim Museum, New York.

“The brief was to allude to the eclectic, interesting and crazed content you expect to see each time you press play on YouTube. A series of worlds were created from the ground up, with production designer Graham Staughton and his team creating everything in the video by hand, including a (nearly) full size cave.”