If you are writing a workbook or a how-to book, here is a simple template to follow to provide content for your book about your business.

You might think of your readers in 3 categories – the beginner, the intermediate person and the accomplished.

In each case, isolate two or three insights/words of wisdom/results of your experience for beginners, intermediates or the accomplished.

Make them three really great points. Include tips from experts other than yourself.

Perhaps you organize your chapters so that the first ones address the neophytes, the next chapters the more sophisticated and then the accomplished. You are building a structure of increasing complexity that folks across all lines of sophistication can use.

Don’t forget to illustrate your points with case histories. Just as your readers want to know about you, they want to be able to identify with other people who have needed your products and services before they found him.

A “before and after” story is very appealing.

If you are rendering this material in a tele-seminar instead of print, consider each point might be 5 or 7 minutes long.

Now all this presupposes that you have already articulated your material to yourself, reviewed it, had it organized and edited. That you have contacted experts to interview and picked their brains as well.

You don’t have to get too complicated. You are not writing a scientific thesis ora Russian romantic novel.

Instead you want to make your wisdom, the offerings of your experience and knowledge, accessible to people who want to buy it or the results of it.

This blog post is an introduction to e-book on the same subject:

– How to Write the Book to Boost Your Business –Even if you’re not a writer

Upon publication, it will sell for $9.95. If you want to preorder it, please send $7.95 to me through PayPal at this address Francine@francinebrevetti.com.

Mostly, it’s self-criticism, sometimes called the inner critic. It is that insistent voice that hums in the background of your mind, sometimes at low volume, sometimes shouting.

It says things like: “you can’t do this.”

”Are you really going to write that crap?”

“Can I really say that in public?”

” What would (my mother, my spouse, my colleagues, etc.) say?”

“This is dreadful! This stinks.”

”When (whoever) reads this, they will laugh. I will be humiliated.”

And for many of us, professional writers included, it shouts most loudly when we have to write professionally. Even, or especially, when our message is deeply felt.

So how to get past this, inner critic, this strange benefit of having an ego? There’s only one way: start writing something. Anything. Just get the wheels oiled and moving forward.

It could be anything, even if you start out blah blah blah. For instance, what your grocery list comprises, the doctors or clients you have to call, what you should’ve said to Harry last week, the corrections you have to make to your tax return. Your knee hurts.

How you feel absolutely lousy right now or simply confused.

Here’s another method: write a letter to your inner critic. Tell it how it feels to be stuck.

”Dear IC, I know you’re trying to help me by keeping my standards high. But I just want to get something down on paper right now. I want to write what is pressing on my heart at this moment. So please get out of the way. When it comes time to edit, then you can come out and play and help me make my prose shiny.”

In other words, whatever opens the heart valves, anything that is affirming, helpful, and uncritical. I promise you, keep writing this way, and eventually what you desire will emerge on the page.

How to Write the Book to Boost Your Business – Even if you’re not a writer

Make Your Readers Your Customers

You know your business and your customers. What’s their demographic profile? Age, gender, cultural background, education, geography, and languages. You are writing your book for people like them who are your ideal customers.

Okay, give yourself a couple of minutes right now to jot down their characteristics. This will give you a good start.

If I asked you right now, you could probably easily list the 10 most frequently asked questions your prospects or clients ask you. Questions such as:

How do you work?

Are you certified?

Will your product or service really work for me?

How much will it cost and is there a payment plan?

Tell me some stories of your successes.

Will it hurt? (for physical services.)

What do I have to do to get the results?

How long will it take? How can I make your product or service work faster?

What will I have to learn?

Will I have to change the way I do things?

Definitely, address these issues in your book as well as offering recommendations from previous customers.

Once prospects become clients, you frequently hear the follow-up to their experience of your products and services. You may have become aware of what clients are afraid to ask up front or never thought of asking before they gave you their treasure. In your book, you can anticipate these questions.

Think about this: what do your clients fail to ask you? Tricky, yes?

This blog post is an introduction to an upcoming e-book entitled,

5 STEPS TO WRITE YOUR BUSINESS BOOK

– How to Write the Book to Boost Your Business–

Even If You’re Not a Writer

But if you want to buy the expanded version in the e-book format, you can pre-order here for only $9.95.

PayPal preferred. Address to: Francine@francinebrevetti.com

I offer anyone who asks a 20-minute complimentary consultation. Just ask.

You know your business and your customers. What’s their demographic profile? Age, gender, cultural background, education, geography and languages. You are writing your book for people like them who are your ideal customers.

Okay, give yourself a couple of minutes right now to jot down their characteristics.

If I asked you right now, you could probably easily list the 10 most frequently asked questions your prospects or clients ask you.

Questions such as:

How do you work?

Were you certified?

Will your product or service really work for me?

How much will it cost and is there a payment plan?

Tell me some stories of your successes.

Will it hurt? (for physical services.)

What do I have to do to get the results?

How long will it take? How can I make your product or service work faster?

What will I have to learn?

10.Will I have to change the way I do things?

Definitely address these issues in your book as well as offering recommendations from previous customers.

Once prospects become clients, you frequently hear the follow-up to their experience of your product and services. You may have become aware of what clients are afraid to ask up front or never thought of asking before they gave you their treasure. In your book you can anticipate these questions.

Think about this: what do your clients fail to ask you? Tricky, yes?

This blog post is an introduction to an upcoming e-book entitled,

THE BIZ WHIZ WRITES

– How to Write the Book to Boost Your Business–

Even If You’re Not a Writer

But if you want to buy the expanded version in the e-book format, you can pre-order here for only $9.95.

PayPal preferred. Address to: Francine@francinebrevetti.com

I offer anyone who asks a 20-minute complimentary consultation. Just ask.

You know your business and your customers. What’s their demographic profile? Age, gender, cultural background, education, geography and languages. You are writing your book for people like them who are your ideal customers.

Okay, give yourself a couple of minutes right now to jot down their characteristics.

If I asked you right now, you could probably easily list the 10 most frequently asked questions your prospects or clients ask you.

Questions such as:

How do you work?

Were you certified?

Will your product or service really work for me?

How much will it cost and is there a payment plan?

Tell me some stories of your successes.

Will it hurt? (for physical services.)

What do I have to do to get the results?

How long will it take? How can I make your product or service work faster?

What will I have to learn?

10.Will I have to change the way I do things?

Definitely address these issues in your book as well as offering recommendations from previous customers.

Once prospects become clients, you frequently hear the follow-up to their experience of your product and services. You may have become aware of what clients are afraid to ask up front or never thought of asking before they gave you their treasure. In your book you can anticipate these questions.

Think about this: what do your clients fail to ask you? Tricky, yes?

This blog post is an introduction to an upcoming e-book entitled,

THE BIZ WHIZ WRITES

– How to Write the Book to Boost Your Business–

Even If You’re Not a Writer

But if you want to buy the expanded version in the e-book format, you can pre-order here for only $9.95.

PayPal preferred. Address to: Francine@francinebrevetti.com

I offer anyone who asks a 20-minute complimentary consultation. Just ask.

In developing content for your book, you might reflexively think to start with an outline. That’s not what I recommend as a first step.

Rather, discover the delight of brainstorming by yourself with only blank paper and colored pens or pencils, mind mapping.

Tony Buzan, a British psychologist and educator, developed the idea of diagramming our thoughts the way the brain creates them, that is, radially. Start with the core idea and let it explode and blossom on paper. Here’s an example of a of one of his mind maps. Don’t be intimidated. You can do it too.

Buzan says: “A Mind … gives you the freedom to roam the infinite expanses of your brain. The Mind Map can be applied to every aspect of life where improved learning and clearer thinking will enhance human performance.”

Think of doodling with purpose and letting your mind make all the associations it wants. Start in the center of the page with an image of the topic, using color(s). Or maybe just a word. I can’t draw even a crooked line so I use words and labels as my symbols.

Add each new thought radiating from the central idea and feel free to add an illustration of any sort. Each image, symbol, label or cartoon you add stimulates the three pounds of whoopee cushion between your ears. Your brain is meanwhile creating relationships visually and kinetically as you draw connections. In a relaxed way, you unearth ideas and associations that are lurking below your conscious level.

This blog is meant as an introduction to an upcoming e-book entitled,

The Biz Wiz Writes

– How to Write the Book about Your Business –

Even if you’re not a writer.

I offer anyone a 20-minute complimentary consultation on how to write their book. Just ask.

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