Google & Yahoo Search Deal

… It’s (another) new chapter in the the tangled web of relationships between the search advertising networks. Tuesday, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a sizable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads…

When Yahoo debuted Gemini in Feburary 2014, it signaled CEO Marissa Meyer’s drive to make Yahoo a player in search again — with mobile as the way in. A marketplace that couples search with one of the hottest growth areas in digital — native — is a major piece of Mayer’s turnaround plan. But getting agencies and marketers to invest in and commit resources to a nascent platfor ...

… that Google is — meaning the results you see, agnostic of any platform, are more or less the same. Platform-Agnostic SEO The Yahoo-Google partnership is probably a sign that Google recognizes this inevitable shift in search engine technology. It doesn’t especially feel threatened by Yahoo or Bing and doesn’t feel that it’s giving away something exclusive…