From the Manufacturer +

Ratings & Reviews+

Rated 5 out of 5 by larryann from colors to the truest blondeI have been using Feria color pure diamond for almost 15 years and don't think I could exist without having this perfect color. I love the color it gives me. I have always been blonde but Feria truly gives excellent shimmering highlights that has a very natural look. You can't get a color as good as Feria very light natural blonde. Did I mention that the color lasts months. I only have to color my hair 3-4 times a year. Amazing product, PLEASE do not ever take this color from me!

Date published: 2016-11-29

Rated 1 out of 5 by Bucket from Smoky blueI'm sorry to say this product doesn't look anything like the box. I have bleached hair and the roots didn't take and the ends are much darker then in the picture. Even the color swatches on the side of the box don't replicate what color the hair turns out. I'm disappointed Hopefully it will fade with time so I can die my hair darker.

Date published: 2016-11-28

Rated 1 out of 5 by LadyPretty from HorribleI have bought these products for many many years and I have never been so disappointed in my life. My daughters hair color was a very light blonde and when we tied it to the smoky blue it didn't even hardly turn out. Not recommended at all

Date published: 2016-11-28

Rated 1 out of 5 by koolkat13 from Don't get your hopes upThe pastel colors are NOT permanent. I went platinum, waited 2 weeks, used Smokey Lavender. It started out a bright, shocking mauve. 3 washes faded it to color on box. 3 more washes faded it to a dull, dirty gray-blond. I followed all directions to the letter. Terrible sadness.

Date published: 2016-11-26

Rated 5 out of 5 by angliis from AmazingI bought this product with advice from my sister. We both have problems with most hair colors because we pull red. This product made my hair look so blonde and silky I was completely amazed. Thank you for making my hair look so amazing again!

Date published: 2016-11-24

Rated 5 out of 5 by EMMa222 from it really does the trickas long as you stay within your original hair color family, the Loreal Feria can give you the change you're looking for without any drastic makeover.