Digital Foundation

A unified digital foundation.

Your marketing deserves more than digital duct tape. See how a unified digital foundation can give you a competitive edge. Read The Blueprint Redefined ›

The challenge

Keeping up with your customers.

The market is growing, changing, quickly expanding. And you’re wondering how to keep up. The struggle to keep customers engaged and convert interactions to transactions is real. You’re leaving relationships and sales on the table and you’re not sure how to get ahead. If you’re like most modern marketers, you’ve probably found yourself saying things like:

You may have a wealth of customer data and information stored across your organisation, but you need a better way to gather it together and analyse it effectively.

“I need a better way to manage my content across different channels.”

Your organisations are so siloed that content is losing effectiveness as it is filtered to different platforms.

“I’m unable to make changes in real-time.”

Building a new marketing campaign takes so much time that it’s hard to respond to unexpected events or take advantage of newly trending topics. You want the tools to make real-time offers and to automatically transfer marketing dollars to the best performing content. All of this will mean a better experience for your customers.

Top 6 roadblocks to delivering the best customer experience:

Incomplete view of your customer due to disparate data systems.

Unable to get analysis to form customer personas.

Siloed organisations that don’t consider the entire customer journey.

No real-time customer insights.

Need a single repository for content marketing assets.

Having to rely on IT to launch or revise digital marketing initiatives.

Take a proactive approach with interactive content.

Read “The Great Content Mindshift”.

The solution

Master the complex with a digital foundation.

Disconnected Digital Foundation vs. Unified Digital Foundation.

A disconnected digital foundation is made up of disparate applications working independently of each other. As your company grows and adds digital products to its workflow, a disconnected digital foundation keeps you muddled in the same old challenges and leads to frustration and missed opportunities.

A unified digital foundation is made up of products designed to communicate and work together. As your business grows and adds applications, your base simply expands into an even larger interconnected network of data sharing and management. No re-platforming or allocation of scarce IT resources required.

Though addressing every customer need effectively can seem overwhelming, a unified digital foundation makes it possible by allowing your company to:

Adobe templates and web components allow you to create engaging cross-channel digital experiences and streamline the process of assembling resources, optimising content and measuring results within the same user interface.

Because we want the Adobe customer experience to be just as great as the experience you work to give your own customers, we provide your business with an Adobe cloud hosting and technology expert to help you every step of the way. They’ll be a single point of contact trained to understand your needs and they’ll help you to maximise the impact of your digital foundation.

Customer story

Real business, real results.

By building a digital foundation from the ground up with Adobe, Philips now has centralised management of all its channels. When updates need to happen, no page is left behind and customers reap the benefits as they enjoy simple, personalised experiences.

“Our choice to adopt technologies like those from Adobe was the smartest choice we made, especially as we work to serve diverse customers worldwide.”

Joost van Dun

.Com Manager, Corporate Experience, Philips

With an Adobe-powered Digital Foundation, Philips is able to:

Maintain 1 million pages of content in 38 languages

Automatically update more than 30,000 product profiles every day

Reduce turnaround times for web page language translations by 75%

Cut overall translation management costs by 90%

Increase number of pages viewed on mobile devices rose from 15% to 50%

Support 1.4 billion annual visits to its website

With the right foundation our customers succeed.

Adobe powers the digital foundations for hundreds of companies just like yours. Our customers outperform the competition and are at the forefront of business success and customer experience innovation. Say goodbye to the days of drowning in data and fighting disparate systems.

You easily make changes in real-time.

You manage content seamlessly across all your digital channels.

You have a complete view of your customers and can personalise their experiences.

Create a Digital Foundation.

Engage more customers, increase conversions and propel your organisation to greater business success.