Posts tagged ‘social media’

David Meerman Scott, author of “The New Rules of Marketing and PR” and “World Wide Rave” just gave a great webinar presentation at the Inbound Marketing University #IMU that I am enrolled in this week. Here is a quick recap of his major points:

Are you curious whether or not starting a blog could help your business? Have you started a blog (or maybe several) only to have abandoned them and never stuck around long enough to get results? Do you work for a company that is now starting to realize the value in social media and blogging is your newest responsibility? If so, don’t miss the next Social Media Breakfast Toledo (Event #3)

Dave Rigotti, social media marketing expert will be explaining what business blogging is all about, how to start, what to post and how to specifically use WordPress to help your business grow. The planning committee for Social Media Breakfast Toledo has been lucky enough to have Rigotti be part of our group. He has 9 years experience in social media and is truely at the forefront. We call him our “Doogie Howser” because Dave started learning and doing client work for social media as a teen. The wealth of knowledge he has is incredible. So much so that Microsoft has hired Dave to be a product manager for their search division. He is leaving Toledo this month to take on that new role, fresh out of the University of Toledo. We are sad to see him go, but excited for his great new career! Way to go Dave! So don’t miss this last opportunity to hear what he has to say about social media and in particular blogging for business.

Here’s the ustream video from this morning’s 2nd Social Media Breakfast Toledo. Aaron Newman, founder of Techrigy, flew in from Rochester, NY to speak to approx 70 Toledo business owners and professionals on Social Media Optimization (SMO) and Social Media Measurement. Follow @aaronnewman on Twitter and learn more at www.techrigy.com

Networking is how I have built and sustain my business(es). Over the years I have built up quite a large sphere of friends that I regularly see at various events around Toledo. In person, we’re always connecting one other and promoting each other’s services.

As a graduate of the Certified Networker Program, I value good networking etiquette and wouldn’t think of shoving my card at someone I don’t know and that didn’t ask me for it. Rarley do I ever talk about what I do unless someone asks me first. Instead, I love it when I walk into a room and one of my friends makes a new connection for me and tells the person she already knows needs my services what I do first. I love it! Of course I do the same for them. That’s how I do business.

With the rise of the new Social Media, my in-person network is now finding ourselves communicating online as much as off. How could we use Facebook, LinkedIn and Twitter to promote each other as well as our clients? I would like to apply the Giver’s Gain rule to Social Media and spend more time promoting others than myself.

Twitter, the biggest current social media craze, can be very powerful and very addicting. It’s easy to get caught up in getting lots of people to follow you on Twitter these days. But it’s important to keep your focus on following people who add value and useful information to what’s important in YOUR daily life. It doesn’t matter if you follow 20 people or 10,000 people. If the 10,000 are not adding value to your life but the 20 are really useful sources, then obviously less is more.

With social media changing how we market our businesses today, there is a new document your business needs. In addition to a business plan and a marketing plan, you should also create a Visability Plan. Basically a summary of all the ways that you are putting yourself and your company out there online. How are you keeping your customers engaged, informed and maybe even entertained?