Friday, October 17, 2014

Frankfurt Book Fair 2014: Energising times in a difficult market

For the fifth year in a row Libro International books have
been on display and on the negotiating table at the Frankfurt Book Fair, the
world’s leading publishing trade show, which concluded last weekend.

There’s always a buzz in the air at Frankfurt – it’s a huge gathering that concocts a mix of fresh writing, ideas, business and conviviality.

Libro International at
the front of the New Zealand collective stand in Hall 8

Still there was a little less bustle in the aisles this
year, reflecting a slowdown in publishing and bookselling globally. Visitor
numbers to the fair were an estimated 270,000, down slightly on 2013.

Once again there was a good position for the New Zealand
stand, and lots of meetings had. Children’s and young adults books continue to
be a strong point in an otherwise tricky market that has been dampened by
bookstore closures and the move to digital information. ‘Difficult’ was the
word I heard most often when asking people how business was faring.

A Trabant parked discreetly on a German publisher stand

But it’s not a bad time to be a young independent
publisher. Libro International celebrated its new distribution relationship in
North America with International Publishers Marketing, and I attended the
glitzy IPM party on Friday night at the penthouse level of the Intercontinental
Hotel.

Gallipoli on the stand

On Thursday we joined our UK coedition partner Frontline
Books to launch Gallipoli, the new
edition of Christopher Pugsley’s classic, and received considerable interest in
this and other military history titles (the First World War centenary has
produced a wave of new books). There was encouragement too for some of our new
book concepts – all will be revealed in due course.

Finland had a somewhat subdued presence as Guest of
Honour, I felt, though following the exuberant Brazilians in this role was
never going to be easy. A lot of press focus was on Finland’s educational
achievements. We had our own press moment too, featuring in The Bookseller’s Show Daily with a
report on how the 2012 Guest of Honour programme had benefited New Zealand
publishers.

Browising at the Finland pavilion

But it’s the global reach of Frankfurt that makes it
special. In the course of four days I had meetings with publishers, agents and
distributors from countries as diverse as Australia, Brazil, Canada, China,
France, Germany, Iceland, India, Italy, Japan, Mexico, Spain, Taiwan, the US,
the UK – even San Marino and the United Arab Emirates. Not all of these
encounters will bear commercial fruit, yet each offers international exposure
for our authors and learning for the future.