Victory! A Petition Goes Viral (video)

I don’t watch the news that often. I find most of the stories depressing and a sad commentary on the state of the world– something that I’m already well aware of. This week was a different story. Last Wednesday night I watched the news from start to finish.

Let me back up for a minute before I get to why I watched the news. I started a petition over at Change.org demanding that Procter & Gamble (makers of Tide) strip a harmful cancer-causing chemical out of Tide Free & Gentle®.

The petition went viral.

Over 78,000 people signed, demanding that Procter & Gamble change the formulation of their Tide laundry detergent. After almost a year, Procter & Gamble realized they could no longer ignore our concerns.

Victory!

Procter & Gamble agreed in a California court to reformulate its detergents to reduce levels of 1,4 dioxane by September of 2013!

Now I can tell you why I watched the news.

I received an email on Wednesday from Amalia Barreda, (a local Boston reporter, right) asking if she could interview me about the Tide victory.

I remember from my last two television interviews that the turn around time was very quick. This was no different. They showed up at my doorstep in an hour an a half. Somehow I managed to pull it together by shoving a lot of stuff in cabinets and closets. My house had the outward appearance of being somewhat clean.

They came in and we began casually discussing the Tide petition. I barely noticed when the cameras started rolling.

What I loved most about this interview was the casual tone that Amalia set. It was as though we were having a friendly conversation. Her questions were insightful and clear. We spoke for a bit and then they filmed some footage of me doing my bloggy thing-working on my laptop!