The Nest Smart Home Platform As We Know It May Be Gone. Or Is It?

The Nest Smart Home Platform As We Know It May Be Gone. Or Is It?

Last week, Google announced that they are working on rebranding their smart home division and it will now be known as Google Nest. The company also mentioned that Works with Nest will no longer continue.

This means that third-party smart device manufacturers cannot integrate their gadgets with the Nest ecosystem. Google wants the other companies to work on the Works with Google program.

The aim behind this move is an effort by Google to unify all its connected device so that it can be controlled with Google Assistant via voice. The decision to discontinue the original program was made keeping in mind the consumers’ privacy.

But in a surprise development, Google has also announced that it will be entirely doing away with Nest accounts for new users, in addition to urging existing users to migrate to a unified Google account for a better “seamless” experience.

Amazon has already been caught up in privacy issues after it became known that they keep a copy of your voice recordings and transcripts to improve its AI. There is no option to delete them so far. Google, for its part, came under scrutiny, when they admitted that the company tracked the users even after the users turned off their location history.

The company has mentioned that refraining from migrating to Google would make the users risk losing access, basically forcing them to move to the merged account.

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