Nano Targeting Makes Communicating to Very Specific Audience Possible

One of the most acknowledged uses for data gathering on people is called nano targeting. This is the process of gathering vast amounts of information on individual consumers. Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more. Armed with this information business and even political campaigns can design their message for a very specific audience.

According to an article in the New York Times, “Advances in the speed of computers and constantly improved software have created nanotargeting — microtargeting to the nth degree. There has been excellent reporting on the innovative work of this industry, along with debunking of excessive claims.”

Knowing what consumers are buying has increased the knowledge of their overall behavior. This has led to products being specifically designed based on information obtained from nano targeting. Political campaigns have based their entire advertising efforts from data obtained from this data. It is changing the way companies and individuals approach the public.

Immediate Information

In politics and business any shift in the public’s attitude and behavior is something that’s important to know instantly. When a company or organization is quickly aware of a shifting trend toward a particular product, service or even attitude, they are able to quickly change. Companies can alter their product or service and political campaigns are immediately able to address changes in the public’s attitude on issues.

Increasing

The use of nano targeting is not going to stop. It is anticipated to only become larger. Whether trying to appeal to individuals in a local economy or on a national scale, nano targeting is becoming a valuable tool. With the use of this data companies have been able to provide products and services consumers want. Political campaigns can focus more of their efforts on voters who will support their candidates.

If you would like to know about the many advantages of nano targeting we can help. Contact us today and learn more.

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Org wide user licensing

It doesn't matter whether you need licensing for 5 users or 5,000 - Predictive has you covered. We do NOT charge any per user fee - effortlessly scale based on the amount of emails sent with the ability to scale up as those needs change.

5,000 emails/month included

Stretch the value of your marketing dollar even further with an incredible 5000 emails per month included from the start. We know that your return on investment is a primary concern for your business and rest assured, it's a concern for us, too.

Installation & training

You don't have to worry about getting everything properly set up and running, or about training your users to get the most out of your deployment. With our included installation and training services, Predictive will take care of everything. If you need any more support, we have a variety of packages to take care of that very thing.

Scheduled, Drip & Adaptive campaigns

In terms of email marketing, reaching the customer at just the right moment in their journey is always a number one priority. With our scheduled (also called newsletter or calendared campaigns), drip and adaptive campaigns, this process just got easier than ever in more ways than one. Never worry about sending too many or too few emails again.

Drag & Drop editor

Don't worry about learning complicated programming languages or trying to figure out other advanced techniques for designing the perfect messages. With our intuitive drag and drop editor, you're never more than a few quick mouse clicks (and drags) away from the results you need.

Responsive email templates

With so many different devices being used today by your customers, designing content that looks great on all of them at the same time can be a challenge to say the least. Now, thanks to responsive email templates, this concern is gone - you design once, the templates optimize everything whether your user is on a desktop computer or a smartphone or something in between. Create the perfect responsive email every time, all the time.

Native Salesforce integration

Are you worried about the effort it will take to get Predictive properly communicating with your Salesforce deployment? Don't be - with native integration, you don't have to do a thing. It's already been taking care of - our solution appears right inside your Salesforce pages without any separate login required.

Lead scoring & nurturing

Find out exactly who your highest quality leads are so that you can see which efforts are paying off the most. Likewise, you can see who could use a little more tender love and care to get them to the point where you need them.

A/B Testing

Ever wonder how your messages might fare with different content, or even a slightly adjusted subject line? With A/B testing, you don't have to guess - you'll know beyond the shadow of a doubt in as little as an hour.

Email template sharing and lock management

Take collaboration within your organization to the next level with email template sharing and lock management. Instantly share email templates between users, all while being able to restrict that person's ability to make any significant changes if you don't want them to.

Preview in 40+ email clients in seconds

Ever wonder how your email messages might look in Mac OS X's default "Mail" client? What about Microsoft Outlook? What about Thunderbird, for the Linux-savvy users out there? In a matter of seconds, you can see exactly how your users will experience your content in their own terms.

Dynamic Content

With powerful dynamic content tools, there is truly nothing stopping you from creating the perfect email that you've always seen in your head except the limits of your own imagination. Dynamic content helps you effortlessly customize your message to different audiences for the best results. You'd never send the same email to a cat lover versus a dog lover and now, thanks to Predictive, you don't have to.

Send to alternate email addresses

Do you have alternate email addresses (like home addresses versus office addresses) for leads that you want to include in your campaigns but still want to embrace the power of automation with open arms? Thanks to Predictive, now you can - send to alternate email addresses instantly.

Integrate campaign SMS sends via Twilio

Do you want to send not just emails, but automated SMS text messages, all from the same easy-to-use platform? Now you can thanks to Predictive and one of the most powerful cloud-based communications platforms on planet Earth - Twilio.

Email ROI

With advanced analytical email return on investment tools, you'll know exactly how your campaigns are performing so that you can track your spend in a more efficient way than ever before. Predictive can summarize activity in an email based on your interaction with individual customers, allowing you to realize your ROI on your campaign level on down to the individual email sent - the choice is yours.

Subscription Management

After the first few hundred users, manual subscription management can quickly become so time consuming that it feels like you don't have time for anything else. Now, thanks to Predictive, this is one area you don't have to worry about any longer - you can automate as much or as little as you'd like right from the platform.

Campaign membership automation and email auto-responders

One of the most important emails you will ever send is the one your subscription members receive moments after making their relationship official. Now, with campaign membership automation and email auto-responders, you can guarantee beyond the shadow of a doubt that the right message is getting in front of your most valued users at the right moment.

Predictive Analytics

Dedicated IP

Many emails sent through other services all use shared IP addresses, which can make managing your overall reputation a challenge to say the least. Why get penalized for someone else's mistakes or dirty deeds when Predictive includes the option for a dedicated IP address for all users? Now, you can maintain complete control over your reputation and maintain the permission-based, engaged list of contacts you've always wanted.

BYOS - Bring Your Own Server

Have Predictive send emails thru your own internal mail server. We support Microsoft Office 365, Microsoft Exchange Server and most other SMTP servers.

Multiple Domains

Many people don't realize that their email reputation doesn't just rely on their IP address - their domain plays an important role as well. Thanks to Predictive, you can now have multiple sending domains to further segregate your messages and keep your overall reputation as high as humanly possible. This can also be hugely helpful to segregate geographical divisions within an organization - like if you have an office in the United States and a second location in Canada, for example.

One-Click GoToWebinar Signup

Increase your GoToWebinar signups with > 36% and at the same time get all the signups updated realtime in Salesforce

Approval Process

An approval process is an automation that your org can use to approve records in Salesforce. You specify the steps necessary for a record to be approved and who should approve it at each point. Predictive gives you the option of managing the approval of email editions via the Salesforce approval process. This allows you to require approval of each edition before it is sent out.

Business Units

Do you need a foolproof way of separating different Business Unit Marketing efforts? The Business Unit Model within Predictive allows you to firewall all logical elements of your Organization on Accounts, Leads, Contacts, Campaigns and Email Templates as an alternative to using multiple Salesforce instances.

Silver Support Package

Help when you need it the most. You get both phone access and online screen sharing during all business hours, allowing us to get to the root of any issues you may be experiencing and to give you the support you need - no exceptions.

Gold Support Package

In addition to the support options from the Silver Support Package, you also get priority phone queue and case routing, as well as on demand, one-on-one training sessions to get the most from your deployment.

Platinum Support Package

Platinum support for platinum customers. In addition to everything from the Silver and Gold packages, you also get access to campaign and system setup "health checks," a designated customer service representative to act as a single point-of-contact, as well as all necessary application administration services performed automatically on your behalf. Are you worried about creating reports, modifying user profiles and other potential issues? Don't be - let Predictive handle it all.