How do you create a lead magnet that converts prospects to become loyal customers?

Here are some strategies you can apply to create and test a lead magnet that attracts your ideal customer, increases your opt-in rate, builds your reputation as a problem solver, and ramps up sales.

Leverage industry happenings that affect your audience

Leveraging industry happenings is one of the best ways to build trust and thought leadership.

Below are a few examples of how you can leverage industry happenings and newsworthy events to create a powerful lead magnet.

Example #1: If you are a marketing and sales consultant that helps other companies reach and surpass their sales goals, offer a free resource that provides tips on how to improve while also showcasing your expertise.

Source: Sales Benchmark Index

Example #2: If you run a business that educates contractors on changing laws, offer a lead magnet that includes information on the latest building codes, so that your leads save time and energy on their projects.

Source: American Contractors Organization

Example #3: If you run a SEO company, use the latest Google update to help your readers navigate impending changes and stay visible online, or offer simple tips and tricks to improve search rankings.

I could go on with examples forever, but suffice it to say, when you create a lead magnet, your content must help your audience in a very specific way.

Now let’s take a look at how you can get the information required to create a helpful and relevant lead magnet.

Use data to build a successful lead magnet

Data is the driving force in creating a lead magnet that gives value to your ideal prospects.

But what exactly should you be looking for?

The short answer: you’re looking for data that reflects the needs, wants, struggles, and disposition of your target market.

Here are a handful of ideas that help you retrieve that info.

1. Look for information that separates your customers from the herd. Let’s call this “speculative data.”

To attain it, think about why your customers would seek out your business in the first place.

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l sell a consumable beverage. Your focus is on information technologies, consulting, and services in general. Please share your ideas for lead magnets that add value in the sale of a product without discounting. I’d be interested in your ideas about this.

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