Tourism Boom mostly thanks to female Travelers

StefanJul 12, 2014

Ctrip Travel Network recently released the 2014 Korea Tourism Report which shows that 70% of visitors traveling to Korea are women. Another tourism market survey showed that in the Asia Pacific region, whether for business travel or leisure travel, the proportion of female travelers is growing rapidly. According to the survey, conducted by Budget Travel Network, the top three agendas for confidantes traveling together in a group are “to taste a variety of foods” (98% support), “taking photos”(85% support) and “share photos online” (77% support).

According to Hong Kong Disneyland, young visitors from Mainland China aged between 18-34 account for 50% of the total number. Moreover, in recent years, the proportion of men and women visiting the park has maintained about a roughly 3:7 ratio; young women accounted for 35% of the overall number of guests. In addition, groups of female friends are the largest proportion of group-visitors (outside of families) to visit the park, showing that the growth potential of female travelers can not be ignored.

Hong Kong Disneyland has begun to adjust its marketing strategy, and began to consciously target “gilfriends business”. “Girlfriends Tours” may lead to changes in the industry when it comes to marketing and has the potential to bring commercial opportunities in shopping, beauty and food. When women travel together they encourage each other to participate and engage in all sorts of activities. “Girlfriends Tours” are definitely a valuable asset, but most tourist destinations in the Mainland have ignored the data. It is important to generate relevant action from big data.

Sources:

Ctrip Travel Network recently released the 2014 Korea Tourism Report which shows that 70% of visitors traveling to Korea are women. Another tourism market survey showed that in the Asia Pacific region, whether for business travel or leisure travel, the proportion of female travelers is growing rapidly. According to the survey, conducted by Budget Travel Network, the top three agendas for confidantes traveling together in a group are "to taste a variety of foods" (98% support), "taking photos"(85% support) and "share photos online" (77% support). According to Hong Kong Disneyland, young visitors from Mainland China aged between 18-34 account for 50% of the total number. Moreover, in recent years, the proportion of men and women visiting the park has maintained about a roughly 3:7 ratio; young women accounted for 35% of the overall number of guests. In addition, groups of female friends are the largest proportion of group-visitors (outside of families) to visit the park, showing that the growth potential of female travelers can not be ignored. Hong Kong Disneyland has begun to adjust its marketing strategy, and began to consciously target "gilfriends business". "Girlfriends Tours" may lead to changes in the industry when it comes to marketing and has the potential to bring commercial opportunities in shopping, beauty and food. When women travel together they encourage each other to participate and engage in all sorts of activities. "Girlfriends Tours" are definitely a valuable asset, but most tourist destinations in the Mainland have ignored the data. It is important to generate relevant action from big data. Learn more in our Global Ready China Seminars Sources: Article: Women Of China

Tourism Boom mostly thanks to female Travelers

Tourism Boom mostly thanks to female Travelers

2014-07-12

Stefan

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.