In addition to expanding educational and artistic programming as president of the Kennedy Center, Michael Kaiser has become a prominent leader in arts management. Here are some of the insights he shared at Chorus America's 2014 Conference.Read more

Turning leaves and the appearance of pumpkin lattes mean that fall is just around the corner—which means it's time to start thinking about your chorus's end-of-year fundraising campaign. But where do you begin? Here is a collection of articles...Read more

Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places.
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Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed.
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On the internet all choruses are equal: Even the smallest ensemble with limited resources can now establish a global presence using digital technology to spread its sound. Here we offer some advice on how to decide which sound format is best for your chorus.
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Trends in Arts Audience Behaviors

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.
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Conversations with Choral Music Concertgoers

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders.
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Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences.
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Paul Hogle, Executive Vice President of the Detroit Symphony Orchestra, addresses strategies to successfully cultivate individual donors in this PowerPoint presentation, originally given at the 2010 Conference.
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A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference.
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The National Performing Arts Convention (NPAC) was a five-day extravaganza, bringing together more than 30 different arts service organizations and their constituents to learn from each other and from high-profile experts from all arts fields. The final report summarizes the activities and outcomes of NPAC.
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NY, NY

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm. Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community.
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1047 Amsterdam Ave, New York, NY 10025

Choral Karma - Getting Our Shared Community to Show Up!
Is the marketing process or the idea of social media weighing you down? Don't know where to start or why those things you've tried aren't working? Need to expand your audience past the friends and family market, but don't know how? We all need some NYC "Choral Karma." Our expert clinician will lead a rousing discussion using a unique crowd-sourcing technique for revealing ideas and share expert tips and planning strategies for effective marketing of our choral music concerts here in NYC. Let's figure out how to get our music in the ears and hearts of every New Yorker!
The Commissioning Process
Have you always wanted to commission a new work for your choir, but worried that the process would be daunting or difficult for you or your singers? Let your friends at NYCC set your mind at ease. Hear the stories, the do's and don'ts, and get expert inside tips for successful collaborations between composers and choral conductors. A panel of distinguished artists from all sides of the spectrum will pave the way for your next (or first!) exciting project bringing new music to life for the first time! We'll even include a comprehensive info packet to help you get started!
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12193 Fair Lakes Promenade Dr., Fairfax VA

The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012. We will be performing between 10 AM and 2 PM. There will be activities for children: face painting and bookmark making, and also members will read to the children. The music and activities will have a St. Patrick's theme. We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales.
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