Got a late-night craving for salty snacks, ice cream, candy or soda and don’t want to get out of your pajamas to go to the store?

Des Moines' newest delivery service, goPuff, has you covered.

Beginning Friday, the online app service will deliver convenience store items to customer doorsteps in less than an hour for a flat rate of $1.95. The delivery area includes 17 zip codes in the metro, company spokeswoman Liz Romaine said.

Digital retailer goPuff delivers convenience store goods to Des Moines area customers from a warehouse in Des Moines similar to this.(Photo: Special to the Register)

GoPuff debuted in Ames and Iowa City last summer.

Customers can choose from about 2,000 items that are stored in a Des Moines warehouse and delivered to customers by drivers who work for goPuff, Romaine said.

“That’s what differentiates us from other delivery services,” she said. “We control the entire customer experience. And we get to our customers as soon as possible.”

The food delivery industry is exploding. Generally, other services offer deliveries from grocery stores and restaurants, but convenience stores are an emerging market, Romaine said. GoPuff was created five years ago by two Drexel University students. The service is now in 50 markets and growing, she said.

Aaron McLean, chief operating officer at technology company Stuzo, told industry publication Convenience Store News earlier this year that such businesses must pay attention to new shopping habits.

“Why does the consumer need to drive 10 minutes to the store and drive back when they can have the product come right to them?” McLean said in the CSN report.

GoPuff’s model is based on convenience, the company said.

“GoPuff’s mission is to create more time in the day for our customers by consistently redefining the very meaning of convenience,” Rafael Ilishayev, goPuff co-founder, said in a prepared statement.