United Screens, the largest Youtube network in the Nordics, and FremantleMedia, the production company behind Idol and X Factor (among many others), have signed an agreement allowing United Screens to represent and sell some key titles in FremantleMedia’s Youtube advertising inventory in the Nordic countries.

This non-exclusive agreement excludes content where local agreements are already in place. FremantleMedia has an outstanding global network with operations in 31 countries, producing over 11,000 hours of programming a year, rolling out more than 60 formats and airing more than 420 programs a year worldwide.

FremantleMedia has also built substantial communities around their programming on Youtube, achieving a total of 26 billion views and 57 million subscribers across 296 channels in 2017. Those channels offer brands the chance to advertise in a premium environment to a large audience. By this agreement, United Screens will represent a selection of this inventory and offer it to advertisers in the Nordic countries, together with the United Screens premium advertising offer.

– We are proud to partner with United Screens in the Nordic territories to offer brands the opportunity to advertise, in a quality and brand-safe environment, around our content on Youtube, says Samantha Glynne, Vice President, Branded Entertainment, FremantleMedia.

– We’re excited to include FremantleMedia’s TV productions in our offering to advertisers on Youtube in the Nordics. FremantleMedia is a highly appreciated and well renowned production company in all the Nordics, and its productions are a very high-value advertising environment, says Malte Andreasson, CEO and co-founder, United Screens.