Do you know a guy who has what it takes to be a social media ambassador? He may be “The Gentleman,” a woman’s “ideal guy” who is calm and unflappable; “The Jock” who is into sports and sporting culture; “The Heartthrob,” the campus sweetheart or the boy-next-door; or “The Artist,” unconventional and unique.

If you think he fits any of these, nominate him for Blackwater Persona, the online ambassador search of Blackwater, the fragrance and grooming line of leading homegrown brand Ever Bilena.

The lucky four personas will each get a P10,000 cash prize, a contract with Blackwater as a social media ambassador, the full Blackwater fragrance product line, plus “The Morning After” grooming service from contest partner The Urban Barber, which provides a complete “MANpering” experience and well-curated items to young urbanites. Nominators of the winners will take home P5,000 worth of gift checks and Blackwater or Blackwater Woman products.

Nomination is easy! Simply like Blackwater’s official Facebook page, www.facebook.com/BlackwaterForMen, and upload a photo (filters of any sort are highly discouraged) of your friend in the comments section of whichever persona you think he qualifies for in “The Search for the next Blackwater Persona” album. Leave a short explanation why you think he embodies the persona. Use the hashtag #BWPersona at the end of every entry. Entries are due by October 9, 2017.

Shortlisted contestants – five for each persona – will qualify for the photo face-off round, where they must upload a creative shot of themselves as the persona for which they were nominated along with any Blackwater fragrance. Contestants with the most number of likes and shares per category will be named the Blackwater Persona.

Don’t miss this once in a lifetime chance! Nominate a friend now and help him become the next face of Blackwater on social media.