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Also known as “The Coolest Couple”, we’re passionate about helping others succeed in their online business. To do that we share COOL tips, tools, and knowledge, along with the wisdom of some very COOL people. Everything we deliver is designed to take the sting out of getting started, simplify technology or increase productivity and profitability. If it isn’t COOL, it’ll never make it here.

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Seth has this phenomenal understanding of the way human psychology drives the market and the market can be crafted in a way that utilizes the human psychology for a deeper, longer, stronger more sustainable impact.

His statement about an infinite number of tribes is true at a level that most will never grasp. Even within our Tribe Syndication Communites, and even within the large organizations that make up the One Tribe concept, we see “pockets” of small tribes, adhearing to and reminding us of the 150 number and the 5 number. Five people within our inner circle, and 150 within our primary tribe, and any organization growing over that showing a tendency to form rifts or internal tribes. It really is magical to watch “from the top down”.

Building a tribe is an extremely powerful marketing method, and leave it to Seth Godin to articulate this for us. A master marketer talking about a masterful marketing technique. Next year this time, I want to have my own tribe. Thanks so much for sharing. Angela

Hey there Pat and Lorna; I love how Seth Godin teaches and the thoughts he has on business and his great ability to know future trends and his understanding of growing tribes. You two are always on cue to what is cool and effective to grow business and have fun while doing it.

It’s so true that building a tribe is an extremely powerful marketing method, and that’s why I’m so excited that we have TSA Mastery as our own powerful growing tribe with some of the best leaders in the industry as members.

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