The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describe a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — things like AI, chatbots, AR/VR, blockchain, etc. MORE

The Chris Gethard Show is AMAZING; it’s a comedy talk show that is NOT for everyone (and that’s an understatement). Really? Is it raunchy? Eh, it’s not like Howard Stern, but its topics can be. For example, in its 2014 Halloween show it took up the topic of “ Who’s Your Favorite Serial Killer? MORE

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. MORE

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. MORE

It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier. If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you. MORE

Sales and marketing have come a long way. Back in the day, salespeople went door to door, peddling all kinds of different things, from vacuums to seeds and more. Nowadays, the only salespeople that seem to come to the door are offering either pest control services, alarm systems, home repairs and services, or all-purpose cleaning supplies. MORE

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” MORE

It was years ago working with residential real estate agents that I learned first-hand about the sales pipeline roller coaster. The gist is this: You’re new to real estate so you start prospecting. The prospecting starts generating business, which makes you busy – so you stop prospecting. You work through that business, close a couple deals, but then have no pipeline of future business. MORE

About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal easier. The migrate module takes advantage of the Drupal 8 Plugin system, offering developers with several plugin types that they can implement: MigrateProcessPlugin, MigrateSourcePlugin, and MigrateDestinationPlugin. Quick Recap of our previous blog: Complete rewrite & moved into Drupal 8 core. MORE

Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot. MORE

Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t. MORE

When people see the word "introvert," they often think of qualities that don't actually describe introverted people at all. Quiet." Even "antisocial.". But how we have grown to think of introverts has strayed far from realities. MORE

If you want to have a breakout sales year in 2018, it’s essential that you have a great start. To help you in achieving that goal, let’s take a quick look at your 2017 results. Here are a couple of important questions to ponder: 1. Did you fully achieve your sales goals for 2017? If … The post Make 2018 Your Breakout Sales Year appeared first on Olympia Consulting. Sales MORE

As the popularity of video multiplies, so do its uses. Yesterday, it was confined to the marketing department and considered expensive. Today, video is cheap, nimble, and available to anyone who wants it. Salespeople use it to retire their quotas. Support managers use it to help customers quickly. Product teams use it to announce , HR teams to inspire , and PR folks to pitch. And we are only just getting started. MORE

The Chris Gethard Show is AMAZING; it’s a comedy talk show that is NOT for everyone (and that’s an understatement). Really? Is it raunchy? Eh, it’s not like Howard Stern, but its topics can be. For example, in its 2014 Halloween show it took up the topic of “ Who’s Your Favorite Serial Killer? MORE

Trust is a non-renewable resource, and it may be running out. Look at it from the buyer's perspective. Buyers have a hard time trusting sales reps because they’ve been burnt. The Harvard Business Review found that buyers consider just 18 percent of sales reps to be trusted advisers. MORE

Yeah, I admit the title is a bit negative—especially for the New Year, when everyone feels hopeful and optimistic. But now's the time to focus on getting on track for growth. If you ignore fixable marketing plan failures and your competitors’ plans seem turbocharged, you have a serious problem. MORE

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. MORE

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. MORE

Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about […]. The post Hit The Ground Running in 2018 with These Growth Tips for Your Business appeared first on Marketing Insider Group. Marketing Strategy MORE

Everybody, including the FTC, customers, competitors, and random people on the street, are looking to catch your business in a lie. If they do catch your business doing something wrong, especially in your marketing, it can mean a major payday for them, typically in the form of a lawsuit. As the public face for the […]. The post Tips For Keeping Your Marketing Legal appeared first on Marketing Insider Group. Marketing Strategy MORE

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads. MORE

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Wed.Jan 10, 2018

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

Everybody, including the FTC, customers, competitors, and random people on the street, are looking to catch your business in a lie. If they do catch your business doing something wrong, especially in your marketing, it can mean a major payday for them, typically in the form of a lawsuit. As the public face for the […]. The post Tips For Keeping Your Marketing Legal appeared first on Marketing Insider Group. Marketing Strategy

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A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads.

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about […]. The post Hit The Ground Running in 2018 with These Growth Tips for Your Business appeared first on Marketing Insider Group. Marketing Strategy

Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t.

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

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Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about […]. The post Hit The Ground Running in 2018 with These Growth Tips for Your Business appeared first on Marketing Insider Group. Marketing Strategy

Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t.

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier. If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you.

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work.

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.”

Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot.

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Trust is a non-renewable resource, and it may be running out. Look at it from the buyer's perspective. Buyers have a hard time trusting sales reps because they’ve been burnt. The Harvard Business Review found that buyers consider just 18 percent of sales reps to be trusted advisers.

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describe a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — things like AI, chatbots, AR/VR, blockchain, etc.

When people see the word "introvert," they often think of qualities that don't actually describe introverted people at all. Quiet." Even "antisocial.". But how we have grown to think of introverts has strayed far from realities.

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check.

Yeah, I admit the title is a bit negative—especially for the New Year, when everyone feels hopeful and optimistic. But now's the time to focus on getting on track for growth. If you ignore fixable marketing plan failures and your competitors’ plans seem turbocharged, you have a serious problem.

It was years ago working with residential real estate agents that I learned first-hand about the sales pipeline roller coaster. The gist is this: You’re new to real estate so you start prospecting. The prospecting starts generating business, which makes you busy – so you stop prospecting. You work through that business, close a couple deals, but then have no pipeline of future business.

Sales and marketing have come a long way. Back in the day, salespeople went door to door, peddling all kinds of different things, from vacuums to seeds and more. Nowadays, the only salespeople that seem to come to the door are offering either pest control services, alarm systems, home repairs and services, or all-purpose cleaning supplies.

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

The Chris Gethard Show is AMAZING; it’s a comedy talk show that is NOT for everyone (and that’s an understatement). Really? Is it raunchy? Eh, it’s not like Howard Stern, but its topics can be. For example, in its 2014 Halloween show it took up the topic of “ Who’s Your Favorite Serial Killer?

As the popularity of video multiplies, so do its uses. Yesterday, it was confined to the marketing department and considered expensive. Today, video is cheap, nimble, and available to anyone who wants it. Salespeople use it to retire their quotas. Support managers use it to help customers quickly. Product teams use it to announce , HR teams to inspire , and PR folks to pitch. And we are only just getting started.

The Chris Gethard Show is AMAZING; it’s a comedy talk show that is NOT for everyone (and that’s an understatement). Really? Is it raunchy? Eh, it’s not like Howard Stern, but its topics can be. For example, in its 2014 Halloween show it took up the topic of “ Who’s Your Favorite Serial Killer?

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

If you want to have a breakout sales year in 2018, it’s essential that you have a great start. To help you in achieving that goal, let’s take a quick look at your 2017 results. Here are a couple of important questions to ponder: 1. Did you fully achieve your sales goals for 2017? If … The post Make 2018 Your Breakout Sales Year appeared first on Olympia Consulting. Sales

About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal easier. The migrate module takes advantage of the Drupal 8 Plugin system, offering developers with several plugin types that they can implement: MigrateProcessPlugin, MigrateSourcePlugin, and MigrateDestinationPlugin. Quick Recap of our previous blog: Complete rewrite & moved into Drupal 8 core.

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For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.