Today Vogue.com has interviews with each of the 2009 finalists—Sophie Theallet, House of Waris, Ohne Titel, Wayne, Esquivel Shoes, Monique Péan, Gary Graham, Spurr, Patrik Ervell, and Alabama Chanin. “We had very strong applicant pool this year, particularly among the jewelers,” said Vogue's Anna Wintour in a statement. “The ten finalists we selected are a talented, diverse group, who are building healthy independent businesses in challenging times.”

The winner, who will be paired with an industry mentor and receive a $200,000 cash prize, and two runners-up will be announced at an event on November 16 in New York.