This news came as a big surprise to many at the unveiling. In addition to the two new much anticipated iPhonemodels, Apple is to release 11 cases the compliment the iPhone 5C and five for the iPhone 5S, mirroring a pattern that has been established with the iPhone 4 and 4s.

Some fail to understand the break Apple took in participating in the case making industry, as this aspect of their business brought the company $1.3 billion in sales for a single year, showing that Apple-made cases were in high demand.

Clearly, the company is responsible for creating much of this demand, with their continued release of new devices featuring stylish, but breakable, glass screens. The growth in popularity of smart phones has enriched both the repair and case industries; although Apple’s new cases are not expected to cut business for third-party phone case manufacturers.

In fact, the new Apple iPhone 5C and 5S cases are expected to have little impact on the sales of other major case brands, such as OtterBox, which is currently the top selling smartphone case in the US. This is partially due to the various utility features found in third-party cases that effectively rival Apple’s notable simplistic design.

Cases are not the only once abandoned accessories that Apple is reviving with their new iPhone release. The company has also introduced new docks for the 5C and 5S. While these cost the company only about $2 to $3 to manufacturer. These new docs come retail priced at $29 each. It is a similar story with the new iPhone cases. They cost less than one dollar for Apple to make, but the company charges $29 for the iPhone 5C cases and $39 for 5S cases.