Energy-efficient products become the top priority

Restricted by limited electricity and water resources across the country, energy efficiency and utility costs remained the top priority in 2017. Since late 2016, the public have heatedly discussed the power supply shortage.

Competition intensifies among international and local players

Due to Taiwanese consumers’ enthusiasm for innovative models, the competitive landscape in consumer appliances is becoming more vigorous due to more new brands and products being launched. Unlike other markets in the Asia Pacific region, Japanese brands are still performing well in Taiwan, and smaller Japanese brands keep appearing.

Non-grocery specialists (involving electronics and appliance specialist retailers and kitchen specialist multiples and independents) and mixed retailers (including department stores and warehouse clubs) are the leading distribution channels in consumer appliances in Taiwan. However, their growth is likely to decelerate due to the popularisation of internet retailing.

Growth in retail volume sales is expected to slow down in consumer appliances

Growth in consumer appliances is projected to persist. The key drivers are releases of new energy regulations, shifts in the consumption habits of younger consumers, the integration of new product development and appealing designs, and the adoption of more advanced energy-saving technology.

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