ACBW WeChat Workshop

ACBW WeChat Workshop

China is world’s largest consumer market and brands from across the globe are competing to succeed in it. With over 900 million monthly active users, including over 1 million users in Australia, WeChat is one of China’s most powerful social media mobile platforms.For businesses targeting Chinese consumers, WeChat is not an option, it’s a necessity!

This workshop will provide a unique introduction to WeChat and how to use WeChat to target, cultivate relationship and communicate with Australian Chinese and mainland China markets.

Disclaimer: Please kindly note that this program is for reference purpose only and may be subject to change on the day of the event. Australian Business Forum reserves the right to change and amend the program accordingly.

An introduction to WeChat

The app is a trailblazing poster child for the new internet messaging era. China is considered to be years ahead of the rest of the world in social messaging. Hail a taxi, split the bill in a restaurant, purchase a cinema ticket, invest in financial products, read the news, follow their favourite brands, transfer money to their friends, go shopping online, meet new friends nearby, ALL THIS and more can be done by Chinese within 1 app: WeChat.

Key Statistics

The traffic on WeChat is immense:

846 million monthly active users

570 million daily active users

Valuation: $83.6 billion

10+ million official accounts opened for businesses

The average WeChat user reads 7 articles (equivalent to 1 novel) per day on WeChat

WeChat accounts for 35% of all time spent on mobile in China 31% of WeChat users make e-commerce purchases through WeChat. Up from 15% in the previous year. (McKinsey’s 2016 China Digital Consumer Report Survey).

Estimated monthly payment transactions per WeChat user is 53. In comparison, the estimated number for American Debit and Credit Card holders is 24 and 10 respectively

36% of users open WeChat for more than 30 times per day 2016).

About the Organiser

Australian Business Forum is an independent non-political organisation that facilitates engagement of Australian businesses with China.