Life is cruel, uncaring, and meaningless, so let’s just talk about corporate naming rights

Every Wednesday at noon, Ryan Schleicher, Evan Rytlewski, and Matt Wild take to the WMSE airwaves to discuss all things Milwaukee. This half-hour fun-fest is called The Disclaimer, so named because none of the oft-ridiculous views expressed on the show necessarily reflect the views of the hosts’ employers. Milwaukee music, Milwaukee art, Milwaukee events, and D.I.Y. lawn care tips are frequently discussed—and rarely agreed upon. The Disclaimer: talk radio for the sane.

Last week, Summerfest announced it will soon build a new 23,000-seat amphitheater, known as the American Family Insurance Amphitheater, on the site of the 29-year-old Marcus Amphitheater. What’s more, American Family Insurance will become Summerfest’s first-ever presenting sponsor, effectively changing the name of the Big Gig to “Summerfest presented by American Family Insurance.” Because life is cruel, uncaring, and meaningless, Ryan, Evan, and Matt talk about corporate naming rights, because, let’s face it, there are only so many non-awful things to talk about these days. Oh, and they discuss the further decline of the Milwaukee Journal Sentinel. Sigh.

Agree? Disagree? Lonely? Like The Disclaimer on Facebook and subscribe via iTunes.