Our boy Gary Clark, Jr. has been chosen, alongside Led Zeppelin guitar hero Jimmy Page, to be the face for mens fashion designer John Varvatos in his newest advertising campaign. Shot by famed music photographer Danny Clinch, the images show the guitarists in black and white portraits. Speaking on the pairing, John Varvatos said

Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend. Gary Clark Jr. is the real deal – amazing guitar player, singer, songwriter and friend. Having ‘The Master’ and the ‘Young Guitar-Slinger’ together in our campaign is a dream come true.

A video promoting the campaign set to Gary Clark Jr’s “When My Train Pulls In,” can be seen below–yet more evidence that Varvatos’ taste in clothing is surpassed only by his taste in music.