Completed wants to take on LinkedIn with a Yelp-style rating model

If Black Mirror is anything to go by, rating everyone around you isn’t always a great idea, but Completed wants to make it easier to rate and rank the business professionals around you. It’s kind of like Yelp, but instead of rating companies, you’re rating the people within the businesses. The San Francisco-based company wants to use these ratings to shake up both hiring and career development.

“Constructive criticism of employee performance is extremely valuable. It creates accountability, which can be influential for career development and hiring,” Michael Zammuto, CEO of Completed said. The company just came out of a month-long beta, during which the company added 150,000 people to its database.

When you go through the company’s sign-up process, it becomes extremely obvious that while the rating side of the company is a great hook and a reason for people to sign up, Completed firmly has LinkedIn in its crosshairs. Makes sense, too, perhaps, after Microsoft snapped up the professional social networking site for $26 billion and change, and has had a less-than-stellar run ever since.