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CUSTOM SOLUTIONS WWW.PFFC-ONLINE.COM t 2010
E-Newsletters: Custom E-Blast, Special Lead Generation: Keyword Contextual
E-Clips and E-Xpress Reports, and E-Cards White Papers Advertising
BANNER
E-Clips Custom E-Blast: These custom announcements Boost your White Paper’s visibility by What is Keyword, Contextual Advertising?
This 2x monthly newsletter reaches provide you the opportunity to promote your including your logo (FREE to all White Keyword, Contextual Advertising allows your
more than 13,000* subscribers. products or industry expertise directly to PFFC’s Paper sponsors) that will accompany company to be positioned alongside relevant
Each issue contains timely, concise audience. All content is provided by the sponsor. your White Paper synopsis, or ask PFFC content when Web visitors search a
news and information covering all Transmit your customized message to a list your sales representative how your particular topic by Keyword Search on www.
aspects of the converting industry. of highly receptive industry professionals. company can further boost its exposure pffc-online.com. For example, if a Web visitor
with Web banner advertising. enters a Keyword Search for “inks,” a listing of
Premier Top Position: Special Reports: Sponsor rich editorial content all related articles within that topic category
$1,050 net/month. delivered to our highly targeted audience in the White Papers can include references will be displayed. Positioned adjacent to the
Includes 468x60 top banner and text form of an e-special report. E-special reports to your company and its products (but articles will be advertisements for companies
(including headline and links). are editorially driven and compelling to our should not denigrate competitors or from our Buyers Guide with products relevant to
Premier Sponsorship: $945 net/month. readers. The topic would be mutually agreed on their products). There are no restrictions specific content. Keyword, Contextual Advertising
Logo appears above 75 words of text (including and written by the editorial staff of PFFC. As the on length, and your company’s White is a unique advertising opportunity that offers
headline and links). Runs in the main body sponsor, you benefit from having key positioning Paper can include an unlimited amount your company several options to maximize
of the newsletter, first position. surrounding compelling editorial content. of photos, diagrams, and charts. its Web exposure. Display a company profile,
Preferred Sponsorship: $785 net/month. video, banner ad in one, or several Keyword
Logo appears above 75 words of text (including E-Cards: The perfect way to reach more Sponsor Benefits: categories to increase your Web visibility.
headline and links). Runs in the main body of than 13,000* converting professionals. n Exposure in PFFC’s White Paper
the newsletter, second or third positions. Library for 12 months How can Keyword, Contextual
Your 600x400 E-Postcard is sent to our n After 12 months, White Paper(s) are Advertising benefit your company?
E-Xpress targeted audience database and can link permanently stored in searchable archive n It’s a low-cost option that can
This e-newsletter brings readers current and to the reverse side of the postcard, your n Real-time lead generation effectively maximize your company’s
accurate information about products and company page, or to a custom landing capability delivers interested exposure on the Web.
services. Each product feature can enhance brand page built by PFFC to capture LEADS! buyer information via e-mail n It brands you as a leader in a
awareness and drive traffic to the advertiser’s n Categorized to appear with every specific niche of the industry.
website for more detailed information. n Generate exceptional leads relevant hot topic and keyword search n It offers high visibility to your
n Drive prospects to your website conducted on www.pffc-online.com company and its products.
Premium Position: $550 net/per issue. n Kickoff a product launch n 2x proactive e-mail promotion to at n Your customized ad, alongside relevant
Logo appears above 75 words of text n Make a special offer least 13,000* qualified recipients PFFC content becomes an effective tool
(including headline and links). Runs in the n Raise brand awareness n Capability to initiate a standard or to drives traffic to your website.
main body of the newsletter, first position. customized promotion campaign at any time
Preferred Sponsorship: $375 net/month. Pricing: Pricing:
Logo appears above 75 words of text (including $3,000. Limit 1 advertiser a month. Formats Pricing: 1st Keyword: $250.
headline and links). Runs in the main body of currently accepted: HTML, JPEG, GIF or Animated Only $750 (for up to three Each additional Keyword, only $150.
the newsletter, second or third positions. GIF. Dimensions and file size: 600x400; 50K file max. postings for 12 months). *Publishers own data
CUSTOM SOLUTIONS INFO LETTER FROM THE EDITOR BANNER ADVERTISING DIGITAL EDITION: E-ZINE CUSTOM SOLUTIONS WEBINARS ONLINE RATES/SPECS HOME
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WEBINARS WWW.PFFC-ONLINE.COM t 2010
Webinar Be an exclusive sponsor!
Webinars are online sponsored events An Exclusive Sponsorship is a highly effective way to single your company out in
BANNER that cover a wide variety of industry- the minds of prospects and to secure a competitive edge over your rivals. By being
relevant and timely topics. Audiences can the sole advertiser for an event, exclusive sponsors gain a host of unique benefits:
have real-time interaction with senior
executives and key industry leaders to n Exclusive branding and impact from sponsor association with the webinar topic
discuss new solutions, best practices, n Exclusive visibility through PFFC ’s promotion of the webinar
and actual case studies. Your custom n Exclusive exposure and impact among attendees during the event
webinar will allow you access to decision- n Exclusive rights to webinar measurement data and attendee contact information
makers with purchasing authority. As the
sponsor, you can position an expert from Exclusive Sponsorship also includes:
your company on the panel. In addition, n Pre-Event:
you will receive contact information n Logo and text line in marketing campaigns (including up to three blast e-mails)
from every webinar registrant. n Logo with hyperlink on information and registration Web pages
n During Event:
n Targeted Reach: Webinars deliver n Logo as live hyperlink on viewer panel during live event
a live message to an audience of early n Post-Event:
adopters of new technologies, thought n Logo and text line in “thank you” message e-mailed to registration and attendee lists
leaders, and those aggressively n Contact list for live event attendees
looking for new solutions. n Contact list for all event registrations
n Value: Webinars are a highly n Feedback reports for live event traffic statistics and statistical
cost-effective means of obtaining reductions of viewer surveys taken during and after the event
contact information for a
qualified group of prospects. PLUS:
n Measurement: Like all PFFC n Pre-Event:
electronic media, webinars provide n Logo and Web link in E-Clips e-newsletter promoting the webinars
immediate and accurate results: n During Event:
how many attended, who attended, n Option of adding two questions to the exit survey
what their titles are, what companies n Post-Event:
they work for, and more. n Logo and text line on question & answer report
n Revenue Generation: Webinars are e-mailed to registration list (if generated)
ideal for branding your company name
and directing traffic to your website. AND:
n Residual Impact: ROI beyond n Pre-Event:
the original viewing and investment. n Option of adding questions to the registration survey
Archived webinars continue to
generate interest in your company as Pricing:
attendees re-visit the event and new $7,000
attendees view the presentation.
WEBINARS INFO LETTER FROM THE EDITOR BANNER ADVERTISING DIGITAL EDITION: E-ZINE CUSTOM SOLUTIONS WEBINARS ONLINE RATES/SPECS HOME
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ONLINE RATES/SPECS WWW.PFFC-ONLINE.COM t 2010
Online Rates: At a glance Online Ad Specifications
(More detailed specs available on request)
BANNER n Website sponsorships, n PFFC TV: Formats currently accepted: GIF, Animated GIF, JPEG,
including online Buyers 3 months: $2,700 net HTML, Flash, Unicast, PointRoll, Eyeblaster, Enliven.
Guide (banners & buttons), 6 months: $4,500 net Will accept for testing: DHTML, Audio, Real, Shoshkeles, Tomboy.
e-newsletters, e-mail 12 months: $7,800 net Non-accepted formats: Java, Java Applet, Video.
blasts, webinars 3rd party ad serving: We will accept most 3rd Party Ad Tags,
Leaderboard: 728x90, $40 net/CPM; n Interstitials: including DART (internal redirect), Bluestreak, MediaPlex, and Atlas.
Premium Boombox Banner: Roadblocks: $2,500 All 3PAS must be accompanied by anti-caching documentation.
300x250, $50 net/CPM; Dog-Ear: $2,500 Dimensions and file sizes: 728x90: 35k; 300x250: 30k; 180x150,
Left Side: 180x150, $35 net/CPM. 125x125: 20K; 468x60: 15k. Frames and looping:
Left Side, Below Fold Banners: n Webinars: $7,000 Maximum frames=4; looping=3 times.
125x125, $25net/CPM. Materials due: Three business days prior to posting for
Right Side, Below Fold Banners: n White Papers: banner ads and five days prior to posting for rich media ads.
120 x240, $30 net/CPM. $750 (for up to three Include referring URL and alternate text with instructions.
One-Stop Sponsorships: postings for 12 months) Cancellation policy: Banners, sponsorships, and e-newsletters
$2,310 net/month (per category) require a 2-week written cancellation notice.
n Keyword Contextual
n E-Clips: Advertising:
Premier Top Position | $1,050 net 1st Keyword: $250.
Premier Sponsorship | Each additional keyword: $150
Online classifieds
$945 net/per issue
advertising: Contact Tim
Preferred Sponsorship | n Video Product
Janes, 303-674-0577 or
$785 net/per issue Guide: Pricing TBD tim.janes@penton.com.
n E-Xpress:
Premium Position:
Contract Rules & Specifications
Rate policy and contract provisions: All advertisements are accepted and published entirely on the representation
type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to the
Advertiser’s copy/materials.
Short rate protection: Advertisers billed at special contract rates based on frequency, but who fail to fulfill the contract,
that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents and subject matter will be billed at the Publisher’s sole discretion for the difference to reflect the rate that is actually earned. For example,
$550 net/per issue thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Advertisers will be billed for lost frequency discounts if, within a twelve (12) month period (or written contract period)
Agency will indemnify and hold the Publisher harmless from and against any claims or suits for libel, violation of rights from date of the first insertion, they do not use the amount of advertising space upon which their billing rate was based.
Preferred Position: $375 of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the Rate card in effect: Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and
advertisements), and other claims based on the contents or subject matter of such publication. The Publisher reserves supersede any other information published in previous rate cards, directories, media guides or rate and data services
the right to reject any and all advertising, which the Publisher feels is not in keeping with the publication’s standards, whether in print or online. Publisher will not honor rates or data derived from these other sources unless it is in confor-
policies and principles. The Publisher reserves the right to add the word “Advertisement” at the top and/or bottom of, or mance with this rate card. Publisher has the right to increase rates with prior notification to advertiser.
n E-Zine: anywhere within any publication page, that in the Publisher’s sole judgment, too closely resembles editorial pages of the Terms of sale: Terms of sale are Net 30 (thirty) days from date of invoice. No cash discounts allowed. Publisher will not
publication. The Publisher will not be bound by any conditions, printed or otherwise appearing on any order blank, inser- accept any form of payment, which contains any limitations or conditions on payment such as short paid checks noted as
Spread: $275 tion order or contract when they conflict with the terms or conditions of the publication’s rate card, or any amendment representing payment in full of a disputed balance.
thereof. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part Line of credit: Advertiser’s line of credit may increase or decrease from time to time. Such changes will be made at the
Half Page: $210 of the publication issue or issues due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not sole discretion of Publisher, and no advanced notification is promised or implied.
within control of the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to Past due accounts: Orders may be held at the Publisher’s sole discretion.
Half Page or less: $115 any Advertiser’s materials. Collection related issues: If Publisher must refer Advertiser’s delinquent account to an attorney or collection agency,
Agency commission: 15% of the gross billing allowed to recognized advertising agencies on space, color, bleed, and Advertiser agrees to pay all reasonable attorneys’ or collection agency’s fees, court costs, and other collection costs in
position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material must be prepared in connection with the Publisher’s collection efforts.
accordance with production specifications to qualify for agency commission. No cash discounts allowed. Jurisdiction: Advertising Agencies and/or Advertisers agree that any legal action arising between Publisher and Advertis-
n E-Cards: $3,000 Sequential liability: Advertiser and Advertising Agency are jointly and severally liable for payment. Publisher will not ing Agency and/or Advertiser must be brought in the courts of the state of Kansas, Johnson County, and that Advertising
release the Advertising Agency from liability even if a sequential liability clause is included in the contract, insertion Agency and/or Advertiser agrees to submit all claims to the jurisdiction of these courts regardless of any conflict of
order, purchase order, etc. jurisdiction which may arise.
Cancellation policy: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing date. Cancel- Notification to publisher: If the Advertising Agency and/or Advertiser changes their address or there is a change of
lations prior to closing must be in writing. Verbal cancellations will not be accepted. ownership or control of their company, please notify the Publisher of this change within ten working days.
Error liability limit: The Publisher’s liability for any error will not exceed the charge for the advertisement in question. Definitions: As used in this section and this rate card, the term “Publisher” shall refer to Paper, Film & Foil CONVERTER
The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers’ index, or any (PFFC) and its parent company, Penton Media, Inc.
ONLINE RATES/SPECS INFO LETTER FROM THE EDITOR BANNER ADVERTISING DIGITAL EDITION: E-ZINE CUSTOM SOLUTIONS WEBINARS ONLINE RATES/SPECS HOME
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8.
ONLINE RATES/SPECS WWW.PFFC-ONLINE.COM t 2010
Online Rates: At a glance Online Ad Specifications
(More detailed specs available on request)
BANNER n Website sponsorships, n PFFC TV: Formats currently accepted: GIF, Animated GIF, JPEG,
including online Buyers 3 months: $2,700 net HTML, Flash, Unicast, PointRoll, Eyeblaster, Enliven.
Guide (banners & buttons), 6 months: $4,500 net Will accept for testing: DHTML, Audio, Real, Shoshkeles, Tomboy.
e-newsletters, e-mail 12 months: $7,800 net Non-accepted formats: Java, Java Applet, Video.
blasts, webinars 3rd party ad serving: We will accept most 3rd Party Ad Tags,
Leaderboard: 728x90, $40 net/CPM; n Interstitials: including DART (internal redirect), Bluestreak, MediaPlex, and Atlas.
Premium Boombox Banner: Roadblocks: $2,500 All 3PAS must be accompanied by anti-caching documentation.
300x250, $50 net/CPM; Dog-Ear: $2,500 Dimensions and file sizes: 728x90: 35k; 300x250: 30k; 180x150,
Left Side: 180x150, $35 net/CPM. 125x125: 20K; 468x60: 15k. Frames and looping:
Left Side, Below Fold Banners: n Webinars: $7,000 Maximum frames=4; looping=3 times.
125x125, $25net/CPM. Materials due: Three business days prior to posting for
Right Side, Below Fold Banners: n White Papers: banner ads and five days prior to posting for rich media ads.
120 x240, $30 net/CPM. $750 (for up to three Include referring URL and alternate text with instructions.
One-Stop Sponsorships: postings for 12 months) Cancellation policy: Banners, sponsorships, and e-newsletters
$2,310 net/month (per category) require a 2-week written cancellation notice.
n Keyword Contextual
n E-Clips: Advertising:
Premier Top Position | $1,050 net 1st Keyword: $250.
Premier Sponsorship | Each additional keyword: $150
Online classifieds
$945 net/per issue
advertising: Contact Tim
Preferred Sponsorship | n Video Product
Janes, 303-674-0577 or
$785 net/per issue Guide: Pricing TBD tim.janes@penton.com.
n E-Xpress:
Premium Position:
Contract Rules & Specifications
Rate policy and contract provisions: All advertisements are accepted and published entirely on the representation
type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to the
Advertiser’s copy/materials.
Short rate protection: Advertisers billed at special contract rates based on frequency, but who fail to fulfill the contract,
that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents and subject matter will be billed at the Publisher’s sole discretion for the difference to reflect the rate that is actually earned. For example,
$550 net/per issue thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Advertisers will be billed for lost frequency discounts if, within a twelve (12) month period (or written contract period)
Agency will indemnify and hold the Publisher harmless from and against any claims or suits for libel, violation of rights from date of the first insertion, they do not use the amount of advertising space upon which their billing rate was based.
Preferred Position: $375 of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the Rate card in effect: Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and
advertisements), and other claims based on the contents or subject matter of such publication. The Publisher reserves supersede any other information published in previous rate cards, directories, media guides or rate and data services
the right to reject any and all advertising, which the Publisher feels is not in keeping with the publication’s standards, whether in print or online. Publisher will not honor rates or data derived from these other sources unless it is in confor-
policies and principles. The Publisher reserves the right to add the word “Advertisement” at the top and/or bottom of, or mance with this rate card. Publisher has the right to increase rates with prior notification to advertiser.
n E-Zine: anywhere within any publication page, that in the Publisher’s sole judgment, too closely resembles editorial pages of the Terms of sale: Terms of sale are Net 30 (thirty) days from date of invoice. No cash discounts allowed. Publisher will not
publication. The Publisher will not be bound by any conditions, printed or otherwise appearing on any order blank, inser- accept any form of payment, which contains any limitations or conditions on payment such as short paid checks noted as
Spread: $275 tion order or contract when they conflict with the terms or conditions of the publication’s rate card, or any amendment representing payment in full of a disputed balance.
thereof. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part Line of credit: Advertiser’s line of credit may increase or decrease from time to time. Such changes will be made at the
Half Page: $210 of the publication issue or issues due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not sole discretion of Publisher, and no advanced notification is promised or implied.
within control of the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to Past due accounts: Orders may be held at the Publisher’s sole discretion.
Half Page or less: $115 any Advertiser’s materials. Collection related issues: If Publisher must refer Advertiser’s delinquent account to an attorney or collection agency,
Agency commission: 15% of the gross billing allowed to recognized advertising agencies on space, color, bleed, and Advertiser agrees to pay all reasonable attorneys’ or collection agency’s fees, court costs, and other collection costs in
position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material must be prepared in connection with the Publisher’s collection efforts.
accordance with production specifications to qualify for agency commission. No cash discounts allowed. Jurisdiction: Advertising Agencies and/or Advertisers agree that any legal action arising between Publisher and Advertis-
n E-Cards: $3,000 Sequential liability: Advertiser and Advertising Agency are jointly and severally liable for payment. Publisher will not ing Agency and/or Advertiser must be brought in the courts of the state of Kansas, Johnson County, and that Advertising
release the Advertising Agency from liability even if a sequential liability clause is included in the contract, insertion Agency and/or Advertiser agrees to submit all claims to the jurisdiction of these courts regardless of any conflict of
order, purchase order, etc. jurisdiction which may arise.
Cancellation policy: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing date. Cancel- Notification to publisher: If the Advertising Agency and/or Advertiser changes their address or there is a change of
lations prior to closing must be in writing. Verbal cancellations will not be accepted. ownership or control of their company, please notify the Publisher of this change within ten working days.
Error liability limit: The Publisher’s liability for any error will not exceed the charge for the advertisement in question. Definitions: As used in this section and this rate card, the term “Publisher” shall refer to Paper, Film & Foil CONVERTER
The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers’ index, or any (PFFC) and its parent company, Penton Media, Inc.
ONLINE RATES/SPECS INFO LETTER FROM THE EDITOR BANNER ADVERTISING DIGITAL EDITION: E-ZINE CUSTOM SOLUTIONS WEBINARS ONLINE RATES/SPECS HOME
8