Floris perfumers have collaborated with English shirtmakers Turnbull & Asser to relaunch 71/72 Eau de Parfum. Named after Turnbull & Asserís flagship location at 71/72 Jermyn Street, this fresh, woody and boldly aromatic fragrance has been created to draw on the unity shared by these two Jermyn Street institutions and the stylish, discerning customers that return to their shops in 21st century London. Jermyn Street, an area symbiotic with becalming culture and bespoke fashion, now has eruptions of creativity bursting from its streets, making the destination a key hub for the discerning and stylish gentleman. A fragrance for a man who is confident, while understated, elegant yet eccentric - a modern gentleman, no longer defined. A fragrance emblematic of the reorder in menís bespoke fashion and style.

The fragrance opens with a crisp aromatic lift of juniper paired with clean citrus notes of mandarin and bergamot. This resonates with heady florals of jasmine and lavender alongside earthier notes of orris and oud. The woods and spice develop throughout, maturing with warm sensual tones.

The partnership began in Spring 2015 when the owner of Turnbull & Asser commissioned Floris to create a small batch fragrance. Hand poured in limited volume on Jermyn Street and made available locally to our St. Jamesís customers, the fragrance struck a chord with our customers and through increased demand is now released as a limited edition Eau de Parfum.With links that go beyond the foundation of sharing the same street, clientele and their similar unique histories, this is a fragrance that represents a shared passion for craftsmanship and the values of the people behind the product.