At first it really bugged me. I mean, shouldn’t this be easy? Shouldn’t this be in my genes?

But I’ve learned you can’t take things for granted. Even when something comes easy to someone else, don’t beat yourself up if it doesn’t come easily for you. You’re an apple, and they’re an orange.

The surest road to hell is the “comparison syndrome.”

Instead, look at yourself and focus on what your natural gifts are. These are the things that DO come easy for you and you probably love to do.

In my business, I love networking – meeting people, connecting people, and helping them out if I can. And by being genuinely interested in how I can help someone as opposed to how I can sell someone, business development is something I find fun to do.

I also love creating – creating campaigns, new programs to teach, getting involved in logos and design, and thinking up new ventures. The details that follow, I hire someone else to get it done because my business model is based on outsourcing.

I focus on what I am good at and outsource the rest. When I put together a winning team for my PR clients, I work with those writers who love to write, graphic designers who love to create and publicity people who know how to do PR and love talking with the media.

It sounds simple, but I can’t tell you how many people out there do what they do because they “have to” or tell me they can do “anything”. They have no passion for it, and it shows in their work. When each member of my team focuses on their talents, everyone is happy and my business thrives with ease.

What about you? How do you focus on your natural gifts in your business? Share with me on Twitter or Facebook.

Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.

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Comments

Great post! The “comparison syndrome” is very dangerous, yet it happens often in various organizations, blogs, etc. Having the passion and being smart in applying it are both key. Thanks!
.-= Jon´s last blog ..Action – What’s Your Next Step =-.

It’s so true that when you focus on your brilliance and what your passion is, it shines through. When we’re aligned with what we do down to our core and inner self we show up differently. Others can hear our conviction and authenticity not only in what we say but in how we say it and in how we hold our phsyical bodies. There is no way to fake that, either. Great post!

It’s so good to be reminded about avoiding the “comparison syndrome”. And then there are some of us who try to do it all, for several reasons. I’m constantly learning that it’s okay to ask for help and have others do what they do best, and let me concentrate on where I can contribute the most that’s fulfilling for me, too. It’s a a great harmony of talents and minds when everyone is performing to their potential and with passion! Joy´s last blog post ..Dorie’s Perfection Pound Cake Look Ma- No Need To Tweak!

Joy, we tend to “live” the comparison syndrome almost automatically! The trick is noticing when we are doing it and asking ourselves what do we really *want* to do and what are we really good at? It’s often different than what we think we *should* do.

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