They announced that the new product would continue to use the 2.4 gigahertz connection frequency. So it looks like they will continue with Bluetooth despite the power drain issues. The Alera product has been a resounding, forgive the pun, success internationally and they are riding high. Reported financial results were excellent.

However all was not good as GN’s stock dropped the next day because of the announcement as reported by Bloomberg. It appears that the market was a little jittery at the execution risks of launching a new product.

Regards

Geoff

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am an Irish author and hearing loss blogger. Just Audiology Stuff is my personal site where I explore the hearing profession and industry. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.
After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.