This is a launch event for a series of jointly-hosted panels and workshops bringing together leaders in marketing, communications, media and journalism to explore the challenges facing brands making the transition to becoming publishers.

The event had a special focus on journalism as the alchemist’s stone in the process of content creation in order to compete for the limited attention span of busy executives and fickle consumers in today’s marketplace.

The event was moderated by Raymond Snoddy, OBE
Author, former Financial Times media editor, BBC presenter and media commentator