Using Giveaways To Launch A Marketing Campaign In July

Every year, hundreds of new businesses launch their first ever marketing campaign. They approach us for advice on the right giveaways to highlight their brand or new services. Most of these businesses launch their campaigns around summer time.

There is a reason why businesses choose the summer months to launch a campaign. It’s the time when people are more relaxed. Potential customers will be outdoors enjoying the sun – there is every chance you will get greater visibility for your logo and brand.

You need an occasion to launch a marketing campaign. It could be an anniversary, a party or a trade show. If you don’t have any particular reason but still need valuable visibility, then we recommend that you associate your brand with any of the July events highlighted in this article.

These events can strike a chord with your target audience and get your message across in quick time. We have included a brief description about each event to help you understand its relevance to society.

1. Independence Day (July 4)
As you are already aware, the Fourth of July is easily among the most awaited federal holidays in the USA. It celebrates the anniversary of the Declaration of Independence from Great Britain way back in 1776.

Every year, awesome patriotic shows of America’s might are organized across the country. People enjoy the extended weekend holidays to spend time with family and friends. There are parades, eating competitions and games that are eagerly looked forward to. It’s the right time to get your brand noticed! We recommend you launch a marketing campaign that revolves around this special day!

2. Parents’ Day (July 26)
Not many people are aware of Parents’ Day. It’s similar to Father’s Day and Mother’s Day but has the potential to beat both of them when it comes to relevance!

The United Nations declared June 1 as the Global Day of Parents to highlight the selfless contribution of parents all over the world. Parents’ Day celebrates their commitment to raising children to become responsible citizens of the world.
Parents’ Day is observed on the 4th Sunday of every July. Bill Clinton recognized Parents’ Day by signing a Congressional Resolution into law.

You have two options. You could distribute giveaways at schools so that kids can take them home to their parents. Or you could give away goodies for employees and clients at your office.

Choose from our range of promotional t-shirts to make parents feel happy to be associated with your brand.
3. National Vehicle Theft Protection Month (July)
Sadly, the months of July and August are renowned for their high rate of auto thefts. If you own a car dealership or have a business that deals with automobiles, then it will be a good idea to observe National Vehicle Theft Protection Month. You could raise awareness against vehicle theft all through July.

Choose from our range of custom coffee mugs to remind customers about the importance of keeping their cars safe and secure!
4. National Recreation and Parks Month (July)
July 2015 will mark 30 years of Park and Recreation Month celebrations. It’s an occasion that highlights the importance of preserving national parks for the benefit of mankind. Parks have been created to provide people with quality time in the lap of nature. Organize outdoor picnics or camps to ensure your company observes National Recreation and Parks Month as well!

Choose from our range of custom coolers to ensure that recipients enjoy their favorite beverages wherever they go!

5. Social Wellness Month (July)
Social Wellness Month highlights the importance of having friends and family by your side. It is meant to ensure that you are able to build social relationships with people in your community. Use July to promote a good cause. Participate in local fundraising programs or distribute giveaways among the needy. To start with, it’s great to identify local charity organizations in your area.

Choose from our range of promotional golf items to ensure recipients have fun with friends and family at the golf course!

We hope you are able to launch a successful marketing campaign for your brand. Do let us know if you need advice in planning a marketing strategy for your campaign. Our team of experts can provide you with valuable insights on the right giveaways to highlight your brand.
Get in touch with us to know more about exciting offers that can provide you with quality savings. Give us a call at 800-748-6150 or drop an email at info@promodirect.com! We look forward to hearing from you soon!

About Author:

Gary Taylr is a marketing consultant and works with the creative team at to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter .