LG Electronics on Monday became the first manufacturer to make a 55-inch OLED TV available on the market, taking preorders in Korea for its device. The device is the LG Model 55EM9700. It is listed at $10,000, and will begin shipping in February. With the announcement, LG has taken pole position in the race for the 55-inch OLED TV market over rival Samsung, and beaten out other possible contenders, including Sony and Toshiba. LG describes the device as transformational.