Learn how to drill down and optimise digital channels individually for maximum impact. Discover how to use each digital marketing channel to craft a customer-centric online presence. And uncover information about the contributions the channel is making to the consumer journey and how you can unitise it in your marketing activity.

Video of ADMA Digital Marketing Channels

Learn to:

Understand the role of each digital channel in relation to the consumer and how the digital channel fits into your overall business strategy

Understand and apply the essentials from the Spam and Privacy Acts to your email marketing practices

Select the appropriate paid digital media options and learn how to optimise placements

Apply best practice in developing a website and managing an email database

Examine various social channels and how consumers interact with them to maximise engagement

What the course covers:

Module 1: Websites

Module 2: SEO

Module 3: Mobile Marketing

Module 4: Email Marketing

Module 5: Digital Marketing Compliance

Module 6: Social Media Marketing

Module 7: Digital Paid Advertising

Who should do this digital channel planning course?

Marketers who have some experience in digital but want to grow their confidence

Professionals who have specialist digital experience and want to broaden their skill base

Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels

Small and medium-sized businesses that are looking to learn more about digital