Ask the Board – May 16, 2016 | PAUL FLEURANGES

What technology will be a game-changer for your business in 2016 and beyond?

For our digital signage, beacons and other proximity technologies will be game-changers in 2016. While our On-The-Go Travel Station Network kiosks are interactive, we have yet to integrate mobile into our platform. There are two main reasons for this: 1) only a portion of our underground subway station network has connectivity, and 2) we have yet to promulgate a Data Privacy Policy. Having both in place will allow us to offer riders more information that they can interact with while providing our operations groups with more real-time granular data on how many people are on a given platform during rush hour or how many people use a particular exit or passageway. Of course, this is the same data advertisers are looking for, so the potential to monetize it with the right privacy protections in place exists, which is good for the bottom line of any network operator.