About MINERVA Research Labs

Where it all started

A passion for Japan and a curiosity about the ancient traditions of the country were the starting points for Tony Sanguinetti, founder and Managing Director of MINERVA Research Labs Ltd.

Whilst on a trip to the Land of the Rising Sun, Tony became fascinated by the Japanese reverence of women in their art of beauty. He noticed that a holistic skincare approach was key to their youthful appearance and that taking collagen drinks to supplement their diet was an essential part of their daily beauty regimes.

From this trip the idea was born of offering, to the Western market, a product that encompasses the Japanese secret to youthful radiant skin.

By leveraging Japanese as well as European expertise, the goal was to create a liquid beauty supplement that contains collagen, anti-oxidants and other active ingredients to nourish and care for the skin. From the research laboratories of MINERVA and the wisdom of Japan came GOLD COLLAGEN®, a new generation skincare solution that works from within to promote beautiful and younger looking skin.

Company timeline

July 2009 – Creation of MINERVA Research Labs Ltd

August 2011 - PURE GOLD COLLAGEN® launched in the UK

December 2011 - PURE GOLD COLLAGEN® launched in Boots, UK

August 2012 - PURE GOLD COLLAGEN® introduced into Dubai

January 2013 - PURE GOLD COLLAGEN® introduced into Greece

May 2013 – Attendance at the 66th Cannes Film Festival

October 2013 – ACTIVE GOLD COLLAGEN® launched in the UK

October 2013 - GOLD COLLAGEN® introduced into the Italian Market

May 2014 – Attendance at the 67th Cannes Film Festival with fashion TV

June 2014 – PURE GOLD COLLAGEN® study published in scientific journal Cosmeceuticals "A study to assess the effect on wrinkles of a nutritional supplement containing high dosage of hydrolysed collagen"