I love this shadow so much! It is so easy to apply and blends well with just using the tip of my pinky. It doesn't crease or wear off after just a few hours. Another bonus is that it stays on your face during muggy summer days without sweating off.

I bought this thinking that a cream shadow would look smoother on my aging (57-year-old) eyelids. Unfortunately, it is so thick that I had to work hard to smooth it on my lids, and it pulled and stretched the skin while trying to smooth it out. Even after all that work, it made my lids look less smooth than a powder shadow. I'll stick to my powder from now on.

Absolutely perfect product. Have it in 3 colrors and an extra in my travel bag. Lasts all day and DOES NOT crease! Great alone for work or as a primer when one wants to amp it up. Tossed all my other eye shadows/sticks.

Excellent got this in Devine wine it really a soft natural look I have read some reviews stating it is cakey, crease etc. if you have dry skin then apply a little moisturizer let dry and then apply. Devine wine one coat looks like a soft taupe, looks natural nude, two coats taupe with soft hint of wine . Little goes a long way. Though I have read multiple coats May cause cakey and creasing . I am fairly medium with small green eyes good compliment. Not to dark for hooded eyes . It's about 7 hrs and it only now stating to get dewy. I have really oily lids , but color is hasn't faded . Others brand even with primer still erodes on me in two to three hours . I am cheap, I thought this was worth the purchase.

Although you can apply 5-In-1 BB Cream Shadow to the under eye, it works best applied to the lid as a primer and eye shadow in one. It is not designed for use as an under eye concealer. Instead we recommend bareMinerals Stroke Of Light Eye Brightener to brighten the under eye area and conceal dark circles: http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod4540225

Answered on 1/14/2015 by Staff Expert from ULTA.com

Q:

What type of brush would you recommend using to smooth this out? I'd rather not use my finger.

"Please feel at ease when using bareMinerals products as we do not test any products on animals. We also do not work with any manufacturers that do animal testing.bareMinerals natural haired brushes are made of Goat and Pony. Please note that no animals are harmed in the process of making our brushes. For our customers who chose not to use animal haired brushes we do offer a variety of high end synthetic brushes."