"About two years ago the retail team lost another key task: negotiating with major brands and manufacturers the terms of popular sales on the site called "Lightning Deals." Common during the holidays as well as Mother's Day and Father's Day, they help move lots of inventory in a short period.
Now, instead of calling their vendor manager at Amazon, the makers of handbags, smartphone accessories and other products simply logged into an Amazon portal that would determine if Amazon liked the deal being offered and the quantity it was willing to buy. No small talk. No give and take. Thousands of Amazon man hours spent forecasting demand, planning marketing strategies and negotiating deals was now handled by software, a major leap in efficiency."