No. this isn’t about how advertising brainwashes us all into buying the latest overpriced electronic P.O.S. (although The Onion News Network has one of the most hilarious stream-of-consciousness obscene NSFW videos about this very subject). This is an intro to a mind-blowing speech by Caltech neurologist Moran Cerf at last week’s Mindshare LA, wherein we […] [...more]

This is an intro to a mind-blowing speech by Caltech neurologist Moran Cerf at last week’s Mindshare LA, wherein we all learned that we’re not alone in our heads … (cue Psycho music). In fact, we’re not really the ones behind the steering wheel up there; our decisions are made by what seems to be something of a quorum. And what we think we know … we don’t actually know. We just react to the most recent events, no matter how traumatic the actual event was … which goes a long way towards explaining why the U.S. voted the Republicans back into power. We really have no long-term recollection of how f’d up things were — just as long as they are slightly less painful NOW. There is a part of us that actually is rational, that knows and remembers … we just choose to shove that part/persona/personality to the background in our heads so we can go about our days cheerfully smiling into the face of our delusions.

In the rest of Moran’s speech, he dealt with such things as what are the five things that actually make us happy (and no, money & sex were NOT on the list), and how we can “listen in” to the neurons firing in a human brain to detect if a person is thinking about Marilyn Monroe, or Josh Brolin. Wearing a red bandana around his head.