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"It's going to be a great night" Advert for LateRooms dot Com

LateRooms.com is launching its first TV advertising campaign since 2013 as it aims to improve brand awareness and move away from the ‘unr...

LateRooms.com is launching its first TV advertising campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering.

Last month, LateRooms.com was acquired by Cox & Kings from the TUI Group, and head of marketing Georgina Crosswell says the new owners have made brand building their “key objective.”

She told Marketing Week: “From appointing Mother London as our ad agency, this ad was then signed off and completed within 30 days, which I think speaks volumes. This will be the start of more regular above the line spend, that’s for sure.”

The “It’s Going To Be A Great Night” campaign will feature four 30-second TV ads each satirically focusing on the excitement of a traveller in the build up to events such as a Chris de Burgh concert and a Christmas fancy dress party. Original story via: Marketing Week