I very clearly remember the one and only time I ever swore in front of my mother. I’ll spare you the details, but trust me, her reaction was enough to keep me from ever doing it again. Swearing is one of those things that some people don’t even notice, while others find it deeply offensive. When it comes to use of profanity in professional conversations, if you fall into the first camp, you might want to think a little more before you speak — at least according to James V. O’Connor, author of “Cuss Control: The Complete Book on How to Curb Your Cursing.” He shared this article with us:

The Pitfalls of Profanity

Several years ago, a woman came to my office to sell me her accounting services. The meeting went well, but something bothered me – her language. Actually, she only used two common swear words, and only used each of them a few times. They were words I have heard many times from women as well as men. In fact, I often used them myself. She didn’t offend me, but I felt the occasion was inappropriate. We were meeting for the first time, and she was trying to sell me something. It was business, not a casual conversation between friends. I thanked her for coming, but never used her service.

Shortly thereafter, I invited a man to lunch because he was a specialist in an area of vehicle repair that my company needed. I brought along Jane, my assistant. Before we had even ordered our food, he had shocked Jane with his candid use of profanity, including a word that most women consider the most vile of them all. She recoiled, and was speechless through most of the meal. I didn’t use his services, either.

In both cases, I did what most people would do, which was to avoid telling them that I thought they were out of line. Mentioning it to them might have prevented them from swearing in future meetings that meant potential business for them.

The use of foul language has become so common that some people don’t think twice, or once, before letting it fly. And rarely do others say anything. As a consequence, everyone goes merrily about their business without realizing that some people are passing judgment on them.

Maybe it is true that everyone swears, but no one swears everywhere. The fact that we all have places where we know it is forbidden is acknowledgment that it is not perfectly acceptable. And maybe the fact that profanity is widely used is a good excuse for joining the crowd, but it is not a reason for swearing. It really doesn’t accomplish much, other than to cut through the formality and show that you are a relaxed person, easy to talk to. But it doesn’t earn you any respect or admiration. It doesn’t display your mastery of the English language, your wit, your charm, your intelligence, your maturity, or your consideration for others. It’s just not very professional.

In today’s casual society, does it really matter? Apparently, the days are long gone when gentlemen didn’t swear in front of ladies, and ladies didn’t swear. The genders are approaching equality in vulgarity. And we hate being hypocrites, knowing we swear just about everywhere except on the job.

Maybe restraint has something to do with civility. After all, there are many things we do and say on our own time that we don’t do in public. And maybe some of those things we really shouldn’t do so often, even on our own time. Maybe that has something to do with character.

I guess that, in a stressful world, we like to relax and break rules as often as we can, as long as we aren’t breaking any laws. But maybe, just maybe, reducing our use of offensive language would restore a bit of civility and good manners to our personal worlds, improve the perception others have of us, and give a small boost to our self-esteem.

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McCurry Marketing Idea Exchange #602 – May 26, 2015 Brian Mundy, Octane Creative Media, Philips Ranch, Calif. Brian Mundy was part of the focus of last week’s MMIE because he was the speaker at an event at Paul’s Photo in Torrance, Calif. Combine that with his long-time connection with DIMA, and you’ve got someone with […]