The simple answer is you should be experimenting with all of the above, a fully integrated marketing strategy is best.

But what you need to be asking yourself is – where are your customers? What is going to get the attention of those customers?

There is one force we haven’t mentioned and that is Social Media. Now chances are (like me) you are probably checking your Facebook, Instagram, and Twitter feeds several times a day? Well, guess what? Your customers are doing exactly the same.

This leads to another conundrum as to which platform should you be focussing your efforts on? Well, once again depends on which platform your audience is on. Each platform requires a different strategy and will suit particular content better than others. There is one social network that no marketer simply cannot ignore and that is Facebook.

And here we list five reasons why

1.Your audience is on Facebook

Facebook has a MASSIVE user base, larger than the population of China in fact. Facebook has given businesses a massive advertising opportunity. So your audience will be on Facebook, you just have to find them.

2. Facebook ads are cheap

As a small business, you probably don’t have monster budgets for your marketing and this is why you should be looking at Facebook advertising. If you have a clear focus and a simple strategy then this is a highly cost-effective advertising solution.

3. The targeting capabilities on Facebook are amazing

The reason that Facebook advertising is so popular is due to the fact you can laser target users based on:

Interests

Location

Age

Gender

Relationship status

Education

Work

Interests

Behaviours

The list goes on.

You can also target people who have visited your website, signed up to your e-mails and then you can also create lookalike audience based on the characteristics of your existing followers and audience. Clever huh?

4. Trackable and measurable

Facebook allows you to track everything, unlike many forms of advertising especially offline. You can see exactly how many people viewed your advert, all the way through to the number of people that saw your ad, and who clicked on it and then purchased your product.

You get a range of analytics such as:

Reach

Number of clicks

Cost per click

Cost per conversion

And the list goes on.

To be able to get in-depth analytics from your Facebook advertising you will need to add the Facebook Pixel to your website.

5. Gain an advantage over your competition

Facebook advertising is still fairly new which means not every business is using it. Which means that you can ahead of your competition if you start now.

Have you tried Facebook Advertising before? Did you get good results? Let us know.

If you would like to discuss how All Over Social can manage Facebook Advertising on your behalf then get in touch. We actually include a minimal budget for Facebook Advertising budget in our monthly social media management packages.