Hey mom, watch this clip and then watch it again with your daughter

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Millions of people have watched a 3 min commercial produced by the maxi pad brand Always. Why? The message the clip sends has struck a chord with mothers, daughters and others who have seen it.

The clip asks when and why doing something “like a girl” became an insult. Then it shows what doing something “like a girl” really means.

Always is using this clip to launch its #LikeAGirl campaign.

“We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing,” the brand wrote alongside the YouTube clip.