Think "Store Brand" Means "Generic Garbage"? Think Again.

Take a minute and visualize your makeup bag or bathroom sink. When was the last time you added a product to your beauty regimen that was ... store brand? Did you just turn your nose in the air? I'll be the first to admit that some of us have an aversion to store brand products. Maybe it's the blah packaging, the half-hearted promise that it's "just like" whatever you really want to buy, or we simply don't want to be thought of as cheap, but many of us will happily pony up a couple extra bucks to buy brand name everything.

That's probably because whether you'd like to admit it or not, it feels good to sneak in a quality name-drop or drape that logo-heavy designer bag over your shoulder (knockoff or not). But we should know by now not to judge a book by its cover -- especially when it comes to beauty products. I'm here to tell you that it might be time to just get over ourselves and start going generic because we're overlooking some real gems out there.

We challenged the editorial staff to spend a few weeks trying out beauty products from store brands like Target's Up & Up line and Ulta, and guess what? We all managed to find standout beauty products that have us rethinking our name brand favorites.

Keep reading to see which store brand lipstick might take the place of your favorite Nars or L'Oreal tube and the mascara that puts MAC and Lancome to shame.