As Earth Hour approaches at 20:30, The Drum releases the final poster from Do The Green Thing, which has run 23 custom-designed posters for each day in March to raise awareness of the environmental issues affecting the planet and how simple changes in behaviour could make a difference.

For the final poster in our Earth Hour campaign, Dan Germain, the creative director of innocent, worked with Ben Williams to create this image highlighting the good things that happen when you turn off the lights.

“Worrying about climate change is all very well, but the real question is… how will it affect our sex lives? Football matches? Discotheques? You know – the important stuff. Our poster sets out to investigate this possible future, where everyone lives in the dark, all of the time, forever, as the dust rises from an eternal and ever-raging global sandstorm, created by our insatiable demand for everything, right NOW. So please don’t f*** the planet up, or there’ll be no more discos, and no more sex.”

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