Dora Explores Top Toy Brand Honor

Nickelodeon’s little animated adventuress, Dora was the big winner the sixth annual T.O.T.Y. (Toy of the Year Awards), put together by the Toy Industry Assoc. Awards at the 103rd American International Toy Fair in New York City. The Feb. 11 ceremony was attended by almost 700 industry leaders and innovators. The T.O.T.Y. Awards (pronounced Toh-Tee) are designed to salute the creativity, success and playful spirit of the toy industry by honoring the best toys developed by the international toy industry for North American consumers.

“The North American toy industry continues to set the trends for the rest of the world,” says Tom Conley, president of TIA. “Toy Fair is a time when the industry at large and the TOTY awards honor the best companies, products and individuals in the industry.”

Here’s a complete list of TOTY winners:

Toy of the Year
FLY Pentop Computer from LeapFrog Enterprises

Most Innovative Toy of the Year
FLY Pentop Computer from LeapFrog Enterprises

Infant/Preschool Toy of the Year
Weebles Weebly Wobbly Tree House from Playskool

Electronic Entertainment Toy of the Year
20Q from Radica

Educational Toy of the Year
FLY Pentop Computer from LeapFrog Enterprises

Activity Toy of the Year
LEGO Star Wars from LEGO Systems Inc.

Game of the Year
Apples to Apples from Out of the Box Publishing and Hullabaloo from Cranium

Specialty Toy of the Year
3-D Pool Table from Zocker Toys and UGLYDOLL from Prettyugly Llc.

Outdoor Toy of the Year
Air Hogs R/C Dominator from Spin Master Ltd.

Girl Toy of the Year
Dora’s Talking Kitchen from Fisher-Price

Boy Toy of the Year
Tyco R/C Shell Shocker from Mattel

Property of the Year
Dora the Explorer from Nickelodeon

Retailer of the Year
Target

2006 Industry Hall of Fame inductees
Harold Binney and C. Edwin Smith, creators of the Crayola crayon.
For more info, visit at www.toy-tia.org/toty. Toy Fair continues in New York through Wednesday.