4.
Objectives• Why you should have a SoMe policy and what it contains• How to identify key stakeholders and when each should be involved• What steps go into policy development• How to deﬁne which parts of your existing HR policies can be adapted to social media• What tools are freely available to help you develop your policy

8.
Key Phrases: Yahoo!• “Social media means any and all current and future means of online expression, including...”

9.
Key Phrases: SHIFT #9“Never participate in Social Mediawhen the topic being discussed maybe considered a crisis situation. Evenanonymous comments may be tracedback to your or (COMPANY)’s IPaddress. Refer all Social Mediaactivity around crisis topics to PRand/or Legal Affairs Director.”