The Pharness is a simple fan amenity that provides a place for people to put their phones during games, concerts, family shows or special events.

It also serves as a revenue generator with ad space two feet from every ticket holder in the venue. The average person checks their phone nine times per hour - multiply that by an arena full of people, and the title sponsor will get their logo seen a whopping 405,000 times during a single event (based on audience size of 15,000).