“In Recon Instruments, we see compelling technology and a solid strategy to capitalize on the wearable revolution,” Mike Bell, Vice President and General Manager of the New Devices Group at Intel, said at the time.

Recon has been quietly and successfully cornering the sport and outdoor wearable HUD market since its first product launch in 2010. CEO Dan Eisenhardt credits their triumph to specializing in active users, as opposed to trying to make a mainstream device for everyday use.

“We’re at the top of the food chain,” Eisenhardt told Techvibes last year. “We have processing and display capability in real-time, and we also connect to any device out there through [many wireless technologies].”