To upkeep corporate and brand identity and create positive buzz and influence preference, utilize facebook as a touch point for new products introduction, enquiry, servicing, store locators, engage and interact with fans with aim to brand convert and influence purchase preference

Enhance communication for tighter integration with ATL, PR and in-store with at least a daily post,-quick service response within 1 day

Manage the efficacy of process involving the internal stakeholders and digital agency for Facebook response management

CRM

To foster better engagement with the customers through a long term CRM program, send out monthly mailer (new products launch information) to ALL the valued customers

Send out dedicated EDM and help each BU roll out customer engagement programs

Effort to retain customers and engage them through the product life cycle

Optimize results with targeted segments, having higher EDM open rate and CTR for better call to action

Retailer's website

SOV of products placement on category place-integrated communication effort with retailer to beef up all touch points for improved sales opportunity