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What retailers know about you

Consumers may now check the information marketers collect and sell about them. One of the largest data collection companies, Acxiom, is now inviting everyone to log on to its website and take a deep look into the information.

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Updated: 9:01 PM EDT Sep 17, 2013

What retailers know about you

Consumers may now check the information marketers collect and sell about them. One of the largest data collection companies, Acxiom, is now inviting everyone to log on to its website and take a deep look into the information.

Share

Shares

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{copyShortcut} to copy
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Updated: 9:01 PM EDT Sep 17, 2013

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WEBVTT 3 Did you ever notice when you're on Facebook or Youtube - the ads that pop up - are for retailers and products áyouá specifically are interested in? Say you buy a lot of shoes - boom - an ad for Zappos. You're a Harley owner? - You'll see motorcycle deals pop up. IT'S SURGICALLY TARGETED MARKETING. IT IS áNOTá IN THE FUTURE. IT IS NOW. WHAT áISá NEW- - IS THAT YOU NOW HAVE A HAND IN WHAT RETAILERS KNOW ABOUT YOU. CHANNEL FOUR ACTION NEWS REPORTER SHANNON PERRINE SHOWS US HOW. 3 3 3 TRACK: WE SET UP SHOP IN THE MIDDLE OF MARKET SQUARE TO SEE WHO WOULD PLAY ALONG. 3 TRACK:AXCIOM - IS A HUGE DATA COLLECTION COMPANY THAT SELLS INFORMATION TO RETAILERS - SO THEY CAN SEND YOU ADS FOR STUFF YOU ARE LIKELY TO BUY. IT'S A LITTLE SHOCKING SOMETIMES WHEN YOU SEE ADS THAT ARE OBVIOUSLY TARGETED SPECIFICALLY FOR YOU.áááSOTááá SAULÑTRACK: 3 BUT THE GENIE IS ALREADY OUT OF THE BOTTLE.WHAT'S CHANGED. NOW YOU CAN GO TO "ABOUT THE DATA.COM" AND SEE WHAT GOODS THEY HAVE ON YOU.YOUR SALARY, YOUR CHILDREN, THEIR AGES, AND WHAT YOU LIKE TO DO.... AND BUY.I TYPICALLY DON'T BUY NASCAR RELATED ITEMS.OR... CRAFTING SUPPLIES.SOME OF BRIDGET'S INFORMATION WAS WRONG TOO. 3

What retailers know about you

Consumers may now check the information marketers collect and sell about them. One of the largest data collection companies, Acxiom, is now inviting everyone to log on to its website and take a deep look into the information.