My wife swears by Go Greek, and I’m pretty convinced too

If I were a frozen yogurt sommelier, I could tell you why Go Greek is superior. But since I can’t place my finger on it, I’ll just say Go Greek tastes healthier. Supposedly the ingredients are all imported from Greece. There’s no corner cutting. And yes, it tastes a bit more tart, a bit more yogurty, a bit healthier.

My wife swears by it.

Actually, I’m a bit of a cuisine curmudgeon. Just because something is more expensive does not mean it tastes better in my book. Hence, I frown upon her notion that Menchie’s (more expensive) is better than Yogurtland. They taste exactly the same to me.

Go Greek convinces me, the cynic.

They have nontraditional flavors: peanut butter and jelly, passionfruit, rose, hazelnut, carrot. Greek honey is a perennial. They have rotating flavors.

The toppings are noticeably different from your traditional frozen yogurt joint. Chocolate goes in the form of dark chocolate cacao nibs, dark chocolate espresso beans and unsweetened carob chips. There are raw, sliced almonds and fresh fruit. No sprinkles, no whipped cream, no other cheap American unwholesome frills.

They don’t offer chocolate syrup, which apparently is too sugary for their healthy pretensions. Instead, they have sour cherry syrup, which is spectacular; Greek honey and rose petal sauce (which I haven’t tried).

There are three Go Greeks in Los Angeles and one in Las Vegas. No doubt they will expand across that nation, at least to places where sophisticated tastes prevail. They need more in L.A.

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