In the fashion-craze U.S. sneaker market, K-Swiss Inc. is an anomaly. Eschewing glitz and glamour, the Pacoima-based firm has instead relied largely on one plain, white 26-year-old tennis shoe. No superstar endorsements. No sexy television ads. The strategy has worked. It's also helped that the domestic sport shoe market surged in the past five years, averaging 15% growth annually.

In the fashion-craze U.S. sneaker market, K-Swiss Inc. is an anomaly. Eschewing glitz and glamour, the Pacoima-based firm has instead relied largely on one plain, white 26-year-old tennis shoe. No superstar endorsements. No sexy television ads. The strategy has worked. It's also helped that the domestic sport shoe market surged in the past five years, averaging 15% growth annually.