Why do advertising sales, as never before, require new, more professional approaches? Below points will help you to find out the reason and understand the facts about sports media buyer.

Because the decline in the financial market generates the need to revise marketing budgets in the direction of reducing costs – accordingly, new tools will be needed to promote advertising services.

The unpredictable economic situation reduces the horizons of opportunities for business planning – accordingly, marketing tools should be more flexible and operational. This applies to both advertisers and advertising service providers.

A successful company cannot afford to slump in sales, as a reduction in production volumes in times of crisis carries even more threats than at an opportune time – therefore, the company needs to sell more at a lower cost.

The times when the advertising agent was trained only on own mistakes have sunk into oblivion. Unskilled personnel are too expensive when it comes to selling complex services such as advertising. In the conditions of the economic crisis, the advertiser becomes more and more legible and does not tolerate non-professionals.You, of course, made sure on your own experience that the advertiser does not pay money for advertising space or minutes of airtime.

You need to determine the profit and sell, you need to earn the trust. From advertising, enterprise managers no longer shy away like devil from incense, as they were about 15-20 years ago. Nevertheless, in sales there is still a fear of “throwing money away”, especially in a crisis, when every penny is in the account. Overcome this fear and gain confidence instead of it – the first task of any advertising agent. It is important for the advertiser to help competently build their advertising policy, which would effectively solve the marketing goals of the company. An honest and highly professional advertising consultant is always a deficit in the market, at least through the eyes of the advertiser: how to trust the advertising agent, after all, “every clown praises his marsh”?

This is a practical guide, a brief guide – a collection of recommendations, how to achieve the advertiser’s confidence by the sincere desire and ability to identify and prove the benefit to the advertiser, how to help the advertiser competently position themselves in the market, analyze marketing efforts and advertising policies to make advertising as effective as possible.

The most important rule of sales and the key to financial success: Find the need and satisfy it. It is easy to remember this rule, it is difficult to implement in practice, especially in the field of advertising services. Advertisers – people are different, you need to apply different approaches, be able to explain the distinctive features of your advertising product and its exceptional properties, to meet the specific needs of the client. To expect an untrained advertising agent to be able to cope with such a task is the same as forcing a non-performer to play the piano virtuously. All beginning advertising agents are able to learn how to make a good offer (presentation), but not all are equally successful in sales.