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Quotables

"I've watched companies such as Microsoft and RealNetworks grow to be powers in the industry. I've also started two businesses myself. Bob's advice is direct, accurate and honest. Even Bill Gates would have appreciated a copy in his early years!
It's no wonder Bob has built such a successful business for himself, one which combines his personal and professional passions."

If there was a book of business poetry it would be full of odes to cash.
Cash is the only life and death issue for your business. There are lots of important things you can worry about--people, products, service--but they are important because they impact cash. Businesses with cash live. Businesses without cash die.
Profit is important, and it is the reason businesses exist, but it is not more important than cash. If you have the cash you can run an unprofitable company for years. Many companies in fields like bioscience have long research and development cycles and have yet to sell a product. There are a number of dot-com companies still in business today that have never earned a profit. They are all in business because they have cash in the bank.