Northwestern University’s Kellogg School of Management takes over day two of the 2018 Legends Conference

July 13, 2018

Day two of the 2018 Legends Conference in Las Vegas was a fun-filled day of events and festivities. The NBRPA and Northwestern University’s Kellogg School of Management officially launched a partnership that provides former players with access to educational programs that are only available to Kellogg Alumni. Noted Kellogg Professors Craig Wortmann and David Schonthal joined the Legends in Vegas for a variety of sessions on entrepreneurial ventures. Discussions from business model creation to “the art of sales” gave former players excellent insight to entrepreneurship, and now, players interested in learning more can sign up for an exclusive online business education module to gain a certificate in business.

Whether they are already business owners, or if they simply have a business idea in mind that they’re thinking about launching, players soaked in the information and asked intelligent questions, making for an engaging conversation with the professors. Reed Hansen, director of business development at Northwestern University's Kellogg Business School, said following the conference, "They sincerely wanted to learn about being an entrepreneur."

Later that afternoon, the Legends headed over to the Summer League games, and the day concluded with an evening of food, drinks and friendly competition at Top Golf Las Vegas.