Sloganalysis® is a free diagnostic tool
developed by AdSlogans.com that helps you check the
effectiveness of a proposed line.

Measures any advertising slogan
against 10 key benchmarks

Provides scoring system for easy comparison
of different lines

Shows strengths and weaknesses of lines
under consideration

Acts as a checklist for line development

Hard copy available for use offline

From AdSlogans.com, the world's favourite
slogan resource.

Probably.

Anal is our middle name.

Using Sloganalysis® to measure a slogan's
potential

You want your slogan to work well for you. But
how can you tell if a slogan is good enough? You either like it
or you don't. But what else? What if you have four suggested
lines to choose from - all of them seemingly good?

Sloganalysis® is not intended as a
device to make the definitive decision. Rather, think
of it as an ingredient in the mix of resources you
use to perfect a line - like a dictionary or thesaurus.
It will help you understand the relative strengths
and weaknesses of a line or group of lines, or you
can use it as a checklist. In fact we've provided
a printer-friendly version
of the score sheet to use in brainstorming sessions.