Dreamscape opens first permanent VR storefront

Dreamscape Immersive, the story-oriented VR company leveraging Artanim’s VR technology and whose backers include movie chain AMC Entertainment and several Hollywood heavyweights (MGM, Warner, 21st Century Fox, Steven Spielberg, Hans Zimmer), opens its first permanent location in the same upscale Los Angeles mall where it ran a pop-up storefront last February featuring its sci-fi-themed Alien Zoo experience.

The permanent storefront in the Westfield Century City mall will initially provide dedicated “theaters” and suit-up areas for three different experiences: Alien Zoo, the undersea adventure The Blu: Deep Rescue, and the Indiana Jones-style Lavan’s Magic Projector: The Lost Pearl. Tickets cost $20, get them here. The new location is part of a rapid expansion effort by the company, which plans to roll out stand-alone and in-theater venues (in partnership with AMC Theatre) outside of California.

Follow Caecilia Charbonnier and Sylvain Chagué, who are also the co-founders and co-CTOs of Dreamscape during the opening day at Westfield. Below, some pictures of the elegant Dreamscape store.