What the restaurant sector of Egypt needs to know [Infographic]

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Ask any entrepreneur in Egypt and
they will tell you right away that one of the biggest challenges
faced when starting up is finding solid market research data. You
are expected to understand how big the market you’re getting into
is, how much you should spend on marketing and if it’s worth being
part of it in the first place.

This of course affects your
valuation, investors’ appetite to invest in a certain market, and
how aggressively you can approach your idea. Armed with some
creativity, gut instinct and connecting some data lying here and
there to make sense of it all, making decisions based on said data
becomes more of an art, and less of a science, for entrepreneurs
with already a lot on their plates. This is not restricted to just
tech startups, it’s the same across most industries you will come
in contact with.

At elmenus we’re obviously heavily
involved with the restaurant industry. We’re aware of problems they
can have in attracting customers and very often this is down to a
lack of data. That’s where our work as a 'food discovery platform’ is providing
startups, investors and existing restaurateurs the ability to seek
out the right customers, and provide better dining
experiences.

An example of a popular conundrum
for startups in the food industry is where they should be setting
up, then, how much they should charge for their dishes. It can make
or break a restaurant, no matter how good their menu is, if they’re
not catering to the right crowd, at the right place. This is what
good research backed by data can help solve.

With this infographic, our first, we
have collected and analyzed data from the hundreds of thousands of
interactions on our platform, and come up with insights and
trends about the restaurant industry in Egypt, over the
past year. As evident by the number of new restaurant openings this
year [almost doubled] we can safely say that this industry is
booming, about to get more competitive, and more
interesting.