Her perspective on adapting healthy meals from a traditionally rich Indian diet came from personal experience of weight problems while growing up. Her diet consists of varied traditional dishes, recreated with wholesome ingredients and limited oil.[5] At age 25 her first book Indian Every Day: Light Healthy Indian Food was published.[1]

Anand became a regular guest on UKTV Food's Great Food Live from 2004 to 2007, and featured in the BBC Two series Indian Food Made Easy broadcast in 2007.[3][6] Her accent and flirtatious manner have led to her being dubbed "the Nigella Lawson of Indian cuisine in Britain".[2] Reacting to descriptions of herself as "television's tastiest chef", she finds it "preposterous".[1]

She has been a regular contributor to The Times Online food pages since 2007. She has acted as consultant chef to Birds Eye brand to develop a range of healthy Indian ready meals.[7] In September 2008 Anand published her third recipe book Anjum's New Indian, followed by a new BBC television series in November.[3]

In mid-2011, she launched the brand The Spice Tailor having seven authentic Indian sauces, specially developed to deliver restaurant quality dishes that enable consumers to fill a gap in the market for those who enjoy fine Indian food [8][9]