People seem to be confusing the Snapdragon 410 with the Snapdragon 400. The Snapdragon 212 and the Snapdragon 400 (and all the variations in the 400) do appear to be very similar, both are ARMv7 and 32-bit only. The Snapdragon 410 however is NOT the same, it is ARMv8. If you run a 64-bit OS ARMv8 is supposedly considerably faster. As pointed out by someone else, this is telling (check the performance tab):http://www.arm.com/products/processors/cortex-a/­cortex-a53-processor.php

On top of that the graphics is actually lower than the 640 and even 630. Considering the 630 is a couple of years old, it really borders on pathetic. Microsoft really lost an opportunity here, they could have made all new phones (at least the 650 and above) be ARMv8 and therefore run Windows 10 Mobile 64-bit, and have legacy and low end devices run Windows 10 Mobile 32-bit. They could have been on a real winner if they matched it with a sensible processor, in this case at least the Snapdragon 412. The Snapdragon 415 would coupled with a batter battery they would have been on a real winner. This is even if it costed $10 more. Considering the raw input cost, $10 more is actually excessive, but with those specs they would have had the ideal general purpose phone. The pricepoint is good for general purpose, but the processor is a real deterrent. No doubt they'll release a phone with a better processor and battery at some point, but charge a lot more for it. That would take it out of the general purpose 'everyday' etc category, making the price a deterrent.

If would have bought this phone if the processor/GPU was a more sensible match at that pricepoint, however I am going to pass. Since there is no sensible Microsoft Phone at a sensible price (the 950 is the next phone up currently and costs way too much) I will probably buy an Android next time. If it had a decent processor, battery, similar price, and especially if running 64-bit Windows 10 Mobile, I wouldn't hesitate to buy one as an upgrade.

Daniel, 15 Feb 2016Wow, so many ignorant people. LOOK AT THE SPECS CLOSER.
Snapdragon 212 = Snapdragon 410. Wa... moreThe Snapdragon 212 is NOT equal to the 410. There are two big differences, the first being that the 212 is only ARMv7 (32-bit only),and the 410 is ARMv8 (64-bit capable). The second is that the 212 is coupled with Adreno 304 GPU, the 410 is coupled with Adreno 306. The 212 actually has a less capable GPU than even the Lumia 630! The smart processor to use would have been the Snapdragon 412. The Snapdragon 415 would have made it a real winner IMO.

Another consideration, although not sure what it means on this architecture since it's difference, is that anything lower than the Snapdragon 415 isn't DirectX 12 capable. Considering it is a Microsoft OS you would think maybe DirectX 12 could be advantageous.

Good looking phone, bit disappointed with the battery but considering I'm looking at switching from an iPhone 5S it should be a improvement... Hopefully a dual sim version shows it face on the market in the UK though...

Daniel, 15 Feb 2016Wow, so many ignorant people. LOOK AT THE SPECS CLOSER.
Snapdragon 212 = Snapdragon 410. Wa... moreYou do not get decide what can or cannot be criticized. Your arrogance is astounding.

This SoC uses Cortex-A7 cores. The SD410 uses Cortex-A53 cores. The A53 core is more power efficient than the A7 core. The Adreno 304 in the SD212 is a bit slower than the Adreno 306 in the SD410, so they're not the same.