SearchCap: The Day In Search, January 9, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Preps â€śHotel Viewâ€ť Interior 360 Imagery
Call it Google â€śHotel View.â€ť According to the Associated Press (via Fox), Google is photographing hotel interiors as part of an effort to enhance its travel content. Perhaps even more interesting, says the article, is that the initiative is being run not under the umbrella of Google Maps but through Google Wallet. Itâ€™s not clear whether [â€¦]

Google PLAs May Be Bigger And Better Than You Think
As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing similar material from other sources in our industry. This is helpful for generating new ideas for analyses and serves as a basic sanity check of the results we are finding at RKG. On [â€¦]

The Bing Dilemma: What To Do With The Little Search Engine That Canâ€™t
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (â€śGoogleâ€ť) has become synonymous with the act of searching online. Imagine that you are the person at Microsoft responsible for Bingâ€™s success and are tasked with moving [â€¦]

Simone De Beauvoir Google Logo Has Come To Stay In A Number Of Countries, Just Not The US
A number of Google international homepages are celebrating feminist writer Simone de Beauvoirâ€™s 106th birthday with a Beauvoir-inspired Google logo, but thereâ€™s no sign of The Second Sex author on Googleâ€™s US homepage. The Simone de Beauvoir Google logo includes a head shot of the author against a Parisian backdrop, and is featured on several [â€¦]

Search Marketing Expo â€“ SMX West Early Bird Rates Expire Soon â€“ Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic-rich sessions presented by some of the sharpest minds in marketing, including Copybloggerâ€™s Brian Clark, Mozâ€™s Rand Fishkin, Upworthyâ€™s Sara Critchfield, and many others. Register now & save $200 [â€¦]