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Ed drew inspiration from the life of Richard III himself, and the turbulent times in which he lived. The War of the Roses was a long and brutal conflict, but there was also beauty to be had in Medieval England.

“I delved into a wealth of information on culinary tastes and customs of the time,” he says.

It's made with herbs and spices used in the time of King Richard III

The botanical blend of Richard III Gin combines herbs and spices that would have been used by medieval cooks. Sage and thyme give the gin an herbaceous base note and pay tribute to the richly-scented broths of Richard’s day.

Clove and mace, which were used in the wines of the time and would have been lit as incense in Richard’s palaces, give his namesake gin a warming spice.

“Finally, we added rose,” he said. “It’s a nod to King Richard’s role in the War of the Roses.

"It complements the wonderfully historic flavour profile, elevating it and adding a delicious, delicate floral note on the palate and the nose.

“We’re very proud of our Leicestershire heritage and we’re hoping that the Richard III Gin can capture the imagination of those enjoying it – and that it gives some insight into the great depth of history that Leicestershire has to showcase.”

The King Richard III gin has an ABV of 40% and costs £35 for a 70cl bottle.

It is currently available for pre-order on the website here, and will be released the week beginning Monday, November 12.