Families shopping for back-to-school from 15 August until 15 September can win instant prizes or entry into a weekly draw for the chance to win tuition fees worth AED 20,000.

Children to enjoy a cool kids’ reading & story telling corner and apply their spelling skills for Spelling Bee competition between 1 & 15 September, 2016.

Activities set to honour International Literacy Day on 8 September

City Centre Sharjah, owned and operated by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, will celebrate education and International Literacy Day in September. In line with the initiative that H.H. Sheikh Mohammed, Ruler of Dubai has set for the year 2016 – The year of reading – the mall offers a range of education enhancing initiatives, culminating in its first- live spelling bee competition which will take place on 14 and 15 September and a cool interactive and convenient reading corner and storytelling session, both open to teenagers from 1 until 15 September, 2016.

Aiming to prepare Sharjah’s teens for their return to school for a new academic year, City Centre Sharjah has developed the spelling bee format which will be linked through the mall’s social media channels and available during the run-up period. Enabling contestants to match wits and underscore the importance of learning, literacy and communication, winners of the spelling bee will take home a certificate as well as electronic tools for schools and gift cards to celebrate their achievements.

Similarly, the mall will invite participants through its links with schools and its online channels to visit the mall and enhance reading experiences for children. By hosting a series of reading workshops and storytelling, little ones can appreciate live narrative sessions. These will take place every evening from 1 – 13 September, from 5pm – 10pm.

“Literacy and enjoyment of books is fundamental to residents in the UAE, as evidenced by the ‘Year of Reading’ initiative throughout the country in 2016. City Centre Sharjah is contributing to this concept by encouraging teenagers to brush up on their spelling and writing skills as they prepare for the academic year, and finding a new platform on which to deliver great moments for everyone, everyday,” said Mohammed Al Rais, Mall Manager – City Centre Sharjah.

August and September are key retail periods around the region and the mall avail unbeatable offers of up to 75% discounts by retailers. Families can shop for all necessities, including books and stationery, electronics, and school-appropriate fashion. Shoppers who spend AED 299 at City Centre Sharjah on their back-to-school needs can enter a weekly draw to win tuition fees worth up to AED 20,000

Shoppers who visit the mall between 10 am and 12 noon during weekdays will get instant scratch and win cards to win exciting freebies, additional entries to the draw and unparalleled discounted offers and vouchers on the tools to schools.