Event Details

Dear BayPay Members,

Social Media is big, we all know and even if the start of Facebook on Wall Street was far from a rising star, analysts predict that 2013 will see an increase of mobile advertising making Facebook a buy at this time.

At BayPay, we have talked about the great expectations of social commerce in the past so for the second event of the year, we want to revisit this side of the business and learn from companies that dedicated resources to building a business around social commerce.

Are we there yet in Social Commerce? On one side, Payvment, the Facebook eCommerce platform announced it was shutting down and was handing over its customers to Ecwid. On the other, Intuit has acquired, according to Techcrunch, Payvment's team, technology and patents demonstrating their seriousness in this area. Other companies have developped some interesting solutions for retailers and are using big data to tackle the customer engagement problem.

How do you use Social Media as a merchant to increase sales and get a better customer experience? Open Graph provides a lot of interesting information to profile consumers but how can we use it? Is it better to build or partner? Can social data finally solve the fraud problem? Facebook and Twitter are investing heavily on these new ways to conduct business so is there room for a startup in this area?

These are a few of the questions we will ask our panel following their presentations to explain the way they see this market, what they provide and what their vision is for the future. Like our previous event in January on Loyalty, Coupons and Mobility, 5 companies will do a presentation followed by an interactive panel session.

If you have questions or just want to learn more about this industry in the making, this is the right time to do so. Please, register in advance so we can get organized to order the right amount of food and drinks.

Our confirmed speakers:

Katherine Hague, Co-founder & CEO ofShopLocket

Katherine has worked as an independent digital media consultant, Shopify Theme Developer, and in a variety of Marketing positions for Toronto-based startups. Katherine is for the Co-Founder and CEO of ShopLocket. Launched in May 2012, ShopLocket lets you embed your products into any existing website, no storefront or setup required. The platform is unlocking a new class of merchants in online retail. With ShopLocket ecommerce is as easy and social as sharing a Youtube video Find Katherine on Twitter @katherinehague or at katherinehague.com.

Michael Amar, CEO ofIfeelgoods

Michael Amar has spent the last decade at the intersection of online media, retail and innovative technologies. Prior to founding Ifeelgoods, Michael founded and successfully sold DAOODA, a thriving ad network in the EU, and AGORAD, which was the number one independent French media company at the time he sold it in 2007. As CEO of Ifeelgoods, Michael is leveraging his leadership, experience and insights in e-commerce and online advertising to transform the digital promotions industry with what he believes is the most significant innovation in online marketing since search: the Ifeelgoods platform.

Patrick Salyer, CEO of Gigya

As CEO, Patrick is responsible for Gigya's overall business strategy and day-to-day operations. Patrick previously held the position of Vice President of Strategy and Operations at Gigya, driving retail product strategy and operations as well as strategic partnerships including relationships with the top social networks and identity providers including Facebook, Twitter, LinkedIn, Google and more. Before joining Gigya, Patrick co-founded a suite of social network applications and games and served as Associate Consultant for L.E.K. Consulting, a strategy consulting firm.

Stoyan Kenderov, Head of Mobile and Social atIntuit

Stoyan is an inventor and entrepreneur. He co-founded and sold one of the very first Internet portal companies in Germany, worked on the Internet backbone in Europe, helped build a mobile advertising company, build at least a dozen billing systems, charging gateways, video-on-demand systems, mobile applications and education apps. For the last 3 years he has been leading the mobile and social initiatives at Intuit helping the company build a winning portfolio of mobile and social products. He is an expert on mobile payments, monetization, app distribution and social product design.

Amit Chatterjee, CEO & Chairman atLeapCommerce

Amit leads efforts around vision, strategy and business development at Leap Commerce. Leap Commerce is leading the transformation in Social Mobile Commerce. Prior to Leap, Amit was CEO of Hara Software, which was funded by KPCB and other leading VCs, gaining him a few industry recognitions as an innovator, the Venture Capital Entrepreneur of the Year and EY Entrepreneur of the Year- Cleantech 2011, and one of Fortune's 40 under 40. Earlier in his career he was involved in heading up mergers and strategy activities as SVP of Product Marketing at SAP and McKinsey Consulting.

Thanks to our sponsor for making this event possible:

Feel free to contact us if you would like to sponsor a BayPay Forum event.

When & Where

Intuit
2700 Coast Avenue Mountain View,
CA 94043

Tuesday, February 12, 2013 from 6:00 PM to 9:00 PM (PST)

Organizer

The BayPay Forum

If you are a member of the payment industry, you are invited to join BayPay, a networking group of the Silicon Valley focused on payments and composed exclusively of members in the payment community or investors in this area. If you are not yet a member and would like to join, reply to this email to get your free membership with a quick description on how you fit in the payment industry. Even after all these years, the payments industry is still expanding in both mature and emerging markets worldwide as the industry adapts to new market opportunities. New technologies including contactless cards, cell phone integration, biometrics, RFID and strong authentication are emerging and potentially creating new challenges for both financial institutions and their customers. Prepaid cards, gift cards, new forms of payment like PayPal, are all vivid demonstrations of the vibrancy of new thinking in the payments industry. With wireless ubiquity now essentially a reality, transaction aggregation and micro payments become a necessity. As the financial industry and merchants provide more and more services online, phishing emerges as a problem that requires more education and communication with consumers.

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