About the Franchise

Since Brian Cumins founded Cash Converters in Perth, Western Australia in 1984, the Cash Converters chain has grown exponentially into a multi-million dollar international business with more than 700 stores in 22 countries, and growing.

Cash Converters has pioneered the transformation of the buying and selling of pre-owned goods, and offers an exceptional franchise opportunity which provides franchisees with an internationally proven, recession-resilient business model for achieving real wealth.

A Cash Converters store offers multiple revenue streams providing income from the retail floor and our unique financial services, making this a sustainable franchise that offers the cash you need to live the life you want.

The Concept

Whatever happens in the world, people will always need access to cash, whether they’re selling their belongings, loaning money or just looking to save on a great bargain.

The Cash Converters business model is based on the principle that we provide consumers in the communities we serve with access to cash through a number of different products and services that suit their personal and financial circumstances.

A Cash Converters store is divided into two distinct areas: retailing and financial services.

Franchisee Training and Development

Cash Converters head office support structure consists of an 109-man strong team including 15 national operations and training consultants.

Cash Converters Training Academy has developed a comprehensive training programme for franchisees and their store staff. Each new Franchisee is required to attend an intensive two month training programme prior to opening their store.

In addition, franchisees have a dedicated local area marketing specialist team which develops individual marketing strategies, plans and elements for their store in their unique community.

The internationally aligned rebrand and new store design of Cash Converters Southern Africa ensures that this household brand is top-of-mind when consumers choose to sell their goods or loan cash.