This course covers communication skills that engineering leaders use every day to motivate, inspire, and support the people in their organizations.
Speaking and writing are basic leadership communication skills. (We covered these topics in the Specialization course 1 and 3.) However, leaders also need to be skillful interpersonal communicators. Modern business requires communication skills that are effective across cultures, generations, and genders. Communication is also a key skill in building your personal brand. Leaders need to look, act, and speak like leaders. Another important leadership skill is the ability to handle difficult, emotional communications with employees, supervisors, and colleagues. Finally, engineers are often at the center of crisis communication.
In this course, you will learn
1. How to communicate in a global environment,
2. How to communicate across cultures, generations, and genders
3. How to use communication to build your personal brand, communicate your values, and your leadership promise
4. How to handle high-stakes, emotionally charged, difficult conversations with employees, supervisors and your colleagues
5. How to handle crisis communication
Required Material Disclaimer- The purchase of a case study is necessary to complete this course, as it is tied to an assessment. This case is an excellent illustration of the typical business situations requiring skillful handling of difficult conversations. Currently, the cost associated with this case study is $8.95 USD and is subject to change.

從本節課中

Week 4: What to Say, and What Not to Say, in a Crisis Situation

In this module, we will practice communication in the context of crisis situations. You’ll learn how to handle crisis responses, how to save your company’s good name, and who you should pay attention to when communicating about a crisis. Skillful crisis communication makes crisis management effective.