Kevin Bobowski is the VP of Marketing for Offerpop, a New York-based social marketing software company that powered the first use of a hashtag in a Super Bowl commercial in 2011, in the '#ProgressIs' campaign by auto manufacturer client Audi.

Most Recent Posts

It’s no secret that Facebook’s organic reach is on the decline. Facebook post reach is as low as 2% for large brands. What about the fans you worked so hard to attain? How will you move forward in expanding your brand’s reach? Not to worry! Here is a custom made Marketer’s Survival Kit infographic...

Real-time marketing might seem as simple as composing a few snarky tweets, but in reality, it is not that easy. Real-time marketers need to do more than just gain attention — they have to captivate a real-time audience while tying that viral message into their brand’s overall marketing strategy.

If hashtagging were an Olympic sport, did you know Canada would take the gold, the U.S. would take silver and the U.K. would collect the bronze? Here is a look at the social media side of Sochi. You’ll learn about the Clorox toilet wand specifically fashioned to deal with #SochiProblems, and how...