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It’s hard to imagine a time when no one really knew Jimi Hendrix. But the 1967 Monterey International Pop Festival was that time. When Hendrix took the stage that summer, he hadn’t made his mark on the American music scene.

As a paddle out is being planned for July 9th to honor the life of surfing legend Jack O’Neill, mourners continue to leave flowers at his Santa Cruz home. That’s where he died last Friday surrounded by family. He was 94-years-old.

The 50th anniversary of the Monterey International Pop Festival will be marked with a return of the event later this month. The original Monterey Pop not only became the model for later festivals like Woodstock and Coachella, it also launched the careers of rock legends like Jimi Hendrix and the photographers who were there to capture the moment.