New Yahoo Study: The State of Native Ads

Since the launch of Yahoo Gemin in 2013, native advertising has grown exponentially. In December of 2015, Gemini native ad requests on third party mobile applications numbered over 200 billion, accounting for more than 50% of Yahoo’s Gemini display impressions.

Looking at the data, there’s much more to be learned about the state of native. Take a look at the infographic below to learn more about:

Request availability for Yahoo Gemini native ads around the world

eCPM rates and advertiser conversion rates on native ads

Demographic and publisher vertical distribution for native placements

Publisher verticals converting best by advertiser type

For more insights about native advertising through Yahoo Gemini and the BrightRoll Exchange in 2015, view the complete infographic below. Reach out togemini-publishers@yahoo-inc.com with any additional questions about Yahoo Gemini or purchasing native placements on the BrightRoll Exchange.