Microsoft Announces That 2012 Will Mark Its Final CES Keynote

Posted December 21, 2011 at 6:15pm by iClarified | Please help us and submit a translation by clicking here | 5957 views

Microsoft has announced that 2012 will mark the final CES keynote for the company.

We have decided that this coming January will be our last keynote presentation and booth at CES. We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing.

As we look at all of the new ways we tell our consumer stories  from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, Microsoft.com and our retail stores  it feels like the right time to make this transition.

In pulling out of CES, Microsoft is following Apple's lead. Apple pulled out of MacWorld Expo in 2008 with a similar announcement.

"Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways."