Ahead of my time, but running late

G – FrSH – URGH (Official Video)

This is pretty much the UK equivalent to Clipse – Grindin’ in terms of the beat and concept, The way Clipse fit to a Neptunes beat (With Pharrell knowing how to bring the best out of them), likewise Thy Maryan creates the perfect platform for G-FrSH to preach from.

‘URGH’ can only be described with words like ‘dope’, ‘gully’, ‘grimey’, ‘heavy’ and so on. It is a crazy piece of production from who else but Thy Maryan (Wretch 32 – Superhero), This beat is so good that its difficult to describe it, the feeling and vibe it gives off, it’s a ‘dark’ beat, but possesses moments of light which constrast well, the beat tells a story itself with G-FrSH adding more colour and flair to the composition.

At the moment G-FrSH (who has always been a favourite of mine) is my artist of the moment, the lyrics, style and flow combined produce smart and entertaining rhymes, “When They See Me They Applaud Me, Cos’ I’m About My Paper Like Trees..So Real N****s Root For Me“.

As for the video, I had seen a couple images which i assumed where from a photoshoot, but the video is honestly amazing, I really respect FrSH entertainment for the quality they produce, this video represents the beat so well, the cut out affects, the way G-Frsh is walking down is actually showing him walking to the video shoot, as in he really lives what you see, the visual effects compliment the video, it is artistic without going over the top, it is a really well done video.

G-FrSH is not just your regular rapper, he is a business man, a mastermind behind the successful FrSH enterprise, with his own company and clothing line, a talented artist and above all an inspiration for many.