Digital Transformation Insights

From the tsunami of Pokémon Go, which made augmented reality mainstream overnight, to the explosion of chatbots taking orders for brands, large and small — 2016 proved to be more exciting and disruptive than the year before.

With the integration of digital technology into every aspect of business, digital transformation has become the key strategic thrust for most CEOs, CTOs, and CIOs. The global investment in digital transformation is expected to reach $2.2 trillion in 2019, almost 60% more than in 2016.

Bots Are the Next Big Thing in Brand Engagement and CX

Enter the chatbots! And a tantalizing new generation of cognitive digital experiences is possible. Need a ride? Search for Uber in Facebook Messenger, simply tap the car icon, and you’re on your way. Want a pizza? Just send a tweet or Facebook message to your favorite pizzeria. Tell the chatbot you want pepperoni on it. Or bacon. Or anything you like. Simplifies life for consumers, doesn’t it?

You might pick up the book How We Got To Now seduced exclusively by the “innovation” word in the subtitle. While innovation certainly is its core topic, the book will have an unanticipated additional gift for you. Much like Bill Bryson’s Made in America gave you an interesting perspective on the history and evolution of culture in America over the last three centuries as part of discussing its core topic - how the English language evolved in America, Steve Johnson’s book on innovation exposes you to quite a bit of fascinating history of the conditions, places and personalities over the centuries that touched or were touched by the innovations Steve discusses in the book.