Facebook Ads seem to work. All you have to do is scroll through your thread and find dozens of ads with thousands, sometimes millions, of likes, comments, and shares. Are you getting the same results? Are Facebook Ads working for your brand?

According to Knoxweb, some businesses tend to jump into the deep end when it comes to Facebook advertising. The social media marketing experts recommend that you start slow. Build your audience and see what kind of response you’ll get. Wouldn’t you rather spend $3.00 and reach most of your target audience instead of spending $50.00?

Facebook offers advertisers all kinds of options when it comes to creating Facebook Ads. However, if you aren’t sure where to start, those options won’t mean much. It’s important to do your research. Find out what the competition is doing. If they are well received on Facebook you may want to look closer at their Facebook Ad campaign.

When you create your Facebook Ad campaign start with a story. Thoughtful and entertaining advertising goes a long way when it comes to more views, likes, and comments. A good ad campaign will also increase your chances of a better ROI.

Knoxweb recommends that you stay away from in your face advertising. Even if you are only spending a few dollars your Facebook Ads, you don’t want to offend your limited audience. If buy, buy, buy is all you want to say in your ad you may want to rethink your strategy, especially if you plan to create a larger campaign based on your previous low budget one. People have good memories, especially when it comes to a product or service. Starting out with an in your face sales campaign is the easiest way to turn your followers off. Some may even stop following you all together.

Plan your campaign, write your script, and get it right. It may seem simple enough, but you would be surprised at how many businesses and organizations don’t spell check before boosting their posts. Facebook is full of poorly written ads that are full of mistakes. You want to make sure that your ad is easy to read before you post.

Don’t forget to include photos in your Facebook Ad. Photos will improve your click through rate and give you a better Return on Investment. Include photos of your campaign focus and link them back to your products page. Make sure to include a description with each photo. People are easily confused. You want to be clear and concise when it comes to everything you include in your Facebook Ad.

If you follow the Knoxweb Blog, you will know that Video is the most loved feature when it comes to social media ads. People are more inclined to click on a video and read your post then they are a photo. Ask Knoxweb how you can incorporate video into your overall online marketing campaign with well-produced videos from Video Grabber.

Of course, advertising on Facebook isn’t the only way to market your business on social media. Knoxweb can help you target your market with social media marketing campaigns that can boost sales.