Pay attention to bounce rate – Longer form content helps. Be sure to provide relevant results and embedding video and/or audio in your post can help keep people on site longer, decreasing bounce rate.

Backlinks – For Bing/Yahoo, keyword rich anchor text and links from sites with .edu, .gov and .org have greater value than they do on Google.

Social signals and social sharing – Sharing of content and links via social media do have a benefit when it comes to Bing/Yahoo.

Page speed – Page speed is not a ranking factor for Bing/Yahoo.

Conclusion

So as you can see, Bing and Yahoo serve 1/3rd of US desktop search volume, the audience is older, well educated and tends to have good disposable income. Additionally, traffic converts better.

For those reasons, it definitely makes sense to spend at least a little time and effort to gets some free traffic from those sources.

On the plus side, since Yahoo has been powered primarily by Bing for the past several years, the steps mentioned on the Podcast and very briefly here above, will help you rank and bring in traffic from both locations.

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