Improving Your Public Speaking, with Tamsen Webster.

Episode 61:

Part “idea whisperer,” part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized TED talk events in the world. She is also Executive Communications Coach with Oratium, a messaging consultancy. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She’s also a retired Weight Watchers leader and an accidental marathoner.

What you’ll learn about in this episode:

Why speaking is the best tool for convincing someone that your agency is the best agency for them

Why you need to make your speeches about your audience and not about you

Mistakes that agencies make in pitches all the time

How to structure your new business presentations so that you win the business

Why you want people to remember the one big idea of your presentation — not specific tactics

How to develop a thought leadership presentation

Why niched presentations are a lot more effective than broad ones

“Why,” “what now,” and “how” talks: what’s different about these kind of presentations

How to structure a talk when you are given a general topic that you have to speak on

Why you should stop before the sell when you’re presenting to gain awareness for your business

Why creating an event is a great way to get good at speaking

How to find other speaking engagements

Why you need to grab testimonials from speaking engagements and video of your speeches

Ways to Contact Tamsen Webster:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.