Agricultural News

Checking in on the Beef Checkoff - OK Beef Council Celebrates "Beef Month" with New Campaign

Tue, 14 May 2019 15:26:19 CDT

In this week’s edition of Checking In on the Beef Checkoff - Radio Oklahoma Ag Network Farm Director Ron Hays is joined by Heather Buckmaster, executive director of the Oklahoma Beef Council. During their visit, Buckmaster talked about the OBC’s recent campaign launched in celebration of Beef Month, happening in May. Listen to Buckmaster and Hays full conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.

In celebration of "May Beef Month," the Oklahoma Beef Council has kicked off the month with a digital billboard campaign in Oklahoma City and Tulsa and supplementing the digital billboards in with a mobile ad campaign targeting consumers with ads designed to drive them to the OBC website for recipes.

“Personally, I like to think every day is Beef Day in Oklahoma, but May is the month we celebrate Beef Month,” Buckmaster said. “And, it is a great way to kick off the start of the grilling season and as we look forward to Memorial Day.”

Additionally, the OBC is funding an online campaign in Oklahoma targeting older millennial consumers with video advertising on Youtube and Google search advertising. The exciting aspect of this digital marketing campaign,” Buckmaster says, is the OBC only pays if people watch the videos or if they click to the OBC website for recipes and information.

Learn more about this Checkoff funded campaign or for more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.

Learn more about this Checkoff funded campaign by clicking the tab below to hear the latest episode.