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As part of your IBM SPSS Modeler opportunity progression, the Chief Financial Officer of the
prospective company requests a Return on Investment reference for IBM SPSS Modeler. Which would
NOT apply?

A. A building manufacturer realized a 113% return on investment in 12 months.
B. A division within IBM predicts to have 150% return on investment in one year.
C. A telemarketer using ANOVA realized $2M in cost savings the first year of use.
D. A telecommunications company who realized $3.8M in cost savings per year.

Answer: C

Question: 2

Which pain point of business executives is best addressed by IBM SPSS Modeler?

A prospect wants to better predict who will respond to his marketing campaigns. He is currently
evaluating a variety of solutions. According to BANT, what information is needed to determine if this
opportunity is viable?

Which of the following is NOT a value proposition that would be used when competing against SAS
for an opportunity?

A. IBM SPSS Modeler is typically quicker to implement with a large data provider, experiencing a 6 to
1 faster implementation time with SPSS over SAS.
B. IBM SPSS Modeler empowers business users with a marketing department gaining IT
independence by allowing them to do their own market basket analysis and loyalty models.
C. IBM SPSS Modeler delivers faster time to value, with a North American insurance company
reducing model development time from 18 months to 6 weeks when using SPSS vs. SAS.
D. IBM SPSS Modeler has more algorithms providing for deeper analytical options. This helps
retailers secure 10K additional customers when they use a secret algorithm their competitors
couldn’t duplicate.