Tag: Blog

My question for Part B was “Convergence allows audiences to access media content from multiple platforms on one device. Assess the impact of convergence in your cross-media study. My three products were Teen Wolf (Network: MTV), The Originals (Network: The CW) and American Horror Story (Network: FX).

I think I should include stereotypes and countertypes in my Section B answer. Stereotypes are a fixed cliché of a person or thing. For example, the saying that blonde people are dumb. This is stereotypical as not all blonde people are dumb. I believe this can be used in the Part B answer. For instance, for my three choices of the broadcasting platform, I could talk about how the genre of production is portrayed and how they relate to the generalisation of such shows. Countertypes are positive stereotypes that accentuate the positive attributes of someone. For instance, a countertype could be that blonde people are smart. This is a countertype as it accentuates the positivity that blonde-haired people are smart. I could talk about how countertypes are used to influence the audience into wanting to watch such shows and movies, and to increase the popularity of the shows so the audience talk about it to people who do not watch it, which can intrigue others to watch it.

The Establishment is a highly political book which explains the real deal surrounding the British ‘Establishment’ – The social elite – where the book subsequently shows who runs the show behind the scenes. The book however is not a part of a series but the author has been known to write many a political book or even articles on the Guardian.

The book has a spectacular quality of not dissuading the reader in five minutes, a quality of most books surrounding British politics hold to heart, and in fact seems to have you gripped by the first page. It is also relatively easy to follow (although there is a lot of information and can be quite tricky to remember) and the way it is presented is cleverly done to help someone read the book with little political understanding. Owen Jones, the author, has been called a hypocrite for writing this book as he graduated in Oxford and is even considered a part of the establishment to some although some criticism would be expected from a controversial piece such as this. Do not be fooled though, this is not a book you can quickly whizz through. It takes time and consideration to take in all that has been written, implied and exemplified (which stands throughout).

I would recommend this book not by age group, despite being a more mature book, but by determination to sit and really let the information simmer in and make sense. For the learners out there this book is a god-send; I doubt you can reach the next chapter without learning at least a few new things.

Through all of this I would have to give this book 5/5 with no legitimate flaws it is hard to give it any less.

There are 3 different types of media that can be used today. They are; Broadcast, Print and E-Media. Broadcast media is information shown to an audience without the use of internet for example the biggest way to use broadcast media is to watch television. Print Media is the least used type of media. it is done by printing images and information on paper. An example of Print Media would be a newspaper as it has images and information about the latest news. Finally E-Media is the most used type of media as it is easily accessible to everybody in this day and age by connecting to the internet. Every website on the internet could be considered as E-Media but a good example would be YouTube.