Holger,
the German designer. Mattis is one of the most important poster masters of our
time. His design works have a strong sense of avant-garde and visual impact,
and often pursue innovative visual effects. Studying the design style of
Matisse poster, understanding how to grasp the key of the problem when
creating, convey the essence of things and show the essence with graphics, will
give great inspiration to the poster and advertisement creation in the future.

Mattis's
poster is unique in the field of design. Its poster design has strong visual
impact, certain depth of thought and thought-provoking. Research on master
works can explore the feelings of posters: visual and psychological shock; It's
innovative and simple.

Mattis's
works have a strong visual impact because he has a certain depth of thought in
revealing objective things. Its poster image has a strong psychological
penetration and influence, and has the power to move the heart. To be powerful,
advertising ideas must have a strong visual impact when they are displayed.
Only when the visual impact and psychological influence are highly integrated
can the posters be powerful. For example, the poster that mattis designed for
the performance of the Hanover theater in lower Saxony in 1994, "drama
submerges under the skin", shows the upper body of a man and a blank sheet
of paper with words on which the content of the play is neatly arranged.
Creation technique is the male human body the skin of the upper part of the
body and white paper are glued together, show two be in harmony to form natural
and lifelike effect. Deep meaning is to express the attraction and penetration
of drama to people. This kind of ingenious combination created by different and
isomorphic works can not only well reflect the theme of the poster, but also
enable the audience to play a wide imagination space, so that the emotional
appeal of the picture can be well conveyed. Advertising needs more impact to
attract the target audience. When creating advertisements, we should first have
profound thoughts and be good at exploring profound thoughts in ordinary life
with keen insight. The idea expressed by advertisement should be concerned by
the consumer public, and spread through people's living phenomenon, so as to
make consumers resonate. After determining the profound thought, must pass
through certain expression technique to convey. From some of mattis's poster
works can be seen that its means of expression varied, the visual effect is
very strong. Like the technique of texture transformation, two or more texture
material elements are combined or juxtaposed to create a sense of hierarchy.
Another example is the use of borrowing techniques. In "swan lake" by
mattis, he processed the feet of ballerina dancers into the shape of the mouth
of the swan vividly. This kind of borrowing method, which partially replaces
the whole, enables the audience to have associations from the expressive
meaning and enables people to have spiritual pleasure.

A
closer look at mattis's poster shows that most of his works give a sense of
unheard-of shock. The reason is that his works are very creative and original.
Originality means the creation and discovery of advertisement creativity.
Originality reflects a kind of strange thinking, a spirit of innovation beyond
the norm, and a way of thinking beyond the norm. Mattis covered the chairs with
green leaves, stitching the back of the body with a needle and thread, the
sharp thumbtack filling the pillow and the sharp knife drawn from behind the
paper, and so on. The stunning visual effect makes people have strong and
complex psychological feelings. This is breaking the rules, a creative
transcendence. When creating an advertisement, originality is the key to the
success of an advertisement. To make a creative idea original, the creatives
should have a strong desire to discover and create. They should keep thinking
about the underlying laws and nature of things. Creative people should know
that when creating an advertisement, many creative ideas will burst out in the
brain. Some ideas are rejected as soon as they are in the prototype stage, and
finally come to nothing. Therefore, in order to obtain original advertising
ideas, we must be tolerant of any innovative highlights that pop up. Because
any original new ideas are incomplete, efforts should be made to dig deeper on
this basis to make them perfect gradually into truly innovative works.

To
be concise and to the point, it is also a feature of mattis's works to express
profound themes with simple visual elements. Mattis often makes use of specific
symbolic image or symbol, and exaggerates and skillfully transforms this image,
making his works have visual tension and interest. Therefore, his works are both
concise and have certain depth. As the poster of "the master of the
garden" created by him, through the specific symbol of banana, to its
deformation combination. Skillfully and tactfully convey the theme of the
drama, the screen is eye-catching, can be said to be concise. Mattis's poster
works often choose simple and obvious visual images to show, or a chair, two
hands, a knife, and so on, further processing of these original symbols, to
transform the form to exaggerate, thus producing a very striking visual effect.
When we create advertisements, we often want to show too many things, resulting
in a chaotic picture, difficult to highlight the theme. Creative people should
be good at discovering the connection between the common things in life and the
theme expressed, and use the most concise visual language to express the
creativity, so that the picture is concise and concise and easy to be accepted
by the public.

Only
standing on the shoulders of giants can see farther, so should the design.
There are many outstanding design masters in the field of design. In normal
times, we should learn more master works, study how great creative ideas come
into being, master certain skills and methods, and learn from them in future
advertising creation. Just as the research on mattis poster works is only the
tip of the iceberg, there are many aspects worth learning such as the
application of colors, the contrast and unity of images and so on. Only by
studying a large number of master works can I constantly improve my design
level.