Word association for your brand

Brand Tags, a new Web site from Noah Brier, displays a company's logo and lets the public submit the first thing that pops into their head (one word or a short phrase). You can then see how others tagged the brand. Brand Tags has been mentioned on several Web sites, including Seth Godin's blog.

"The basic idea of this site is that a brand exists entirely in people's heads," the site explains. "Therefore, whatever it is they say a brand is, is what it is." My favorite feature is the reverse, where you try to guess the brand based on what people have already said about it.