Your Media Business Will Not Be Saved: Joshua Topolsky
Interesting to see how the industry is now revisiting the monetisation vs quality debate…“So over time, we built up scale in digital to replace user value. We thought we could solve with numbers (the new, seemingly infinite numbers the internet and social media provides) what we couldn’t solve with attention. And with every new set of eyeballs (or clicks, or views) we added, we diminished the merit of what we made. And advertisers asked for more, because those eyes were worth less. And we made more. And it was less valuable.”