Ms. Niese comes to Tire Discounters from Procter & Gamble Co., where she oversaw marketing efforts for some of P&G's iconic brands, such as Pampers, Duracell and Prilosec OTC. Prior to that she was with Perfetti Van Melle USA handling communication for Airheads and Mentos gum brands.

(Tire Discounters photo)

"We are delighted to have Crissy join our growing Tire Discounters team," said Paul Brunner, Tire Discounters President and CEO. "Her strong foundation of traditional consumer-centric marketing, coupled with her infectious energy is exactly what our organization needs. We look forward to ushering in even more Tire Discounters 'customers for life.'"

Ms. Niese is known for her creative approaches in marketing to women and for her ability to develop strong teams through inspirational leadership.

She is a graduate of the University of Cincinnati,

Family-owned Tire Discounters operates 91 retail stores throughout Ohio, Kentucky and Indiana and plans to open a dozen or more stores in the coming year, including its first in Tennessee. The dealership has more than 900 employees.