"What is surprising a little bit is what they have done with pricing, because I think there was much expectation that trying to reach a broader audience, especially in emerging markets was going to drive the price down. They haven't done that, and I think it speaks to their belief in their premium brand and customers willingness to pay for that brand."

And while looks count, in this case, after the initial attraction, what's inside will be what really counts.

"What I don't think people realized is the tremendous improvements they have made internally in the iPhone, both a 64-bit chip which will allow for much faster processing across all of the apps, but then even more importantly what apple announced, it hadn't been talked about before, is that they are now including a co-processor- an M7 co-processor that is just going to be dedicated and focused to people's movements: the ability to track people and the gyroscopes and other directional components all within the iPhone, and what this means is a whole additional level of applications that can be developed."

Another highlight- the fingerprint technology. Cool as a new security system, but radical as a tool for more: