Why Your Company Needs To Invest In Mobile Marketing In 2016

All too often, business professionals fail to see the worth in “new marketing” initiatives. Mobile technology has changed everything, and marketers are gearing up for 2016’s biggest changes. Choosing the right strategy increases ROI, retention and customer diversity. If you’re looking for eye-popping results, you need to manoeuvre your brand into a mobile platform.

Companies are urged to adopt smartphone marketing beyond 2016. Already, mobile marketing is revolutionising how marketers reach out to social media influencers, media writers and editors, and their target customers. Many tried-and-true initiatives balance brand value with customer needs, engaging customers on deep, intuitive levels. The mobile revolution has enhanced this, however, and its many resources offer unparalleled support in the years to come. Companies need to invest doubly in mobile marketing, and for the following reasons:

1. A Small Buy-In Cost

Every investment carries a cost. Beyond 2016, mobile marketing’s expenses will be relatively low. In fact, big marketing campaigns are saving big with SMS-powered initiatives. On average, a mobile user takes 90 seconds to answer a text. Buyers are driving the industry’s potential with their need to stay connected. Digital content is relatively cheap to produce, and it doesn’t expense paper, cardboard or in-store items throughout production.

2. Instant Digital Offers

Digital offers, too, are holding up the mobile marketing revolution. Consumers will always seek deals and discounts. Now, they’re opting for smartphone-delivered coupons. In 2015, 50 percent of American buyers made purchases right after receiving a digital coupon. Buyers have evolved to the next level of marketing, and they’re relying on opt-in services for big, money-saving deals. Few channels can compete with a text message’s instant availability. Already, e-commerce providers are using SMS as a base-level platform to launch exclusive deals, customer options and in-store opportunity campaigns.

3. Mobile App Priority

Mobile apps are taking over. Many brands have created exclusive app support, driving consumer purchases with on-mobile support, notifications and availability. The average mobile user spends three hours per day on their device. 89 percent of this time is allotted to mobile app use.

Companies intent upon staying ahead in the marketing game won’t last long without a mobile app. In fact, much of the near future’s mobile advertisement climate is contingent upon in-app options. Providers like Apple and Google are already shifting mobile advertisement priority to mobile. Small businesses are packing digital ads into popular apps, and providers are branding their own unique, pocketed app experiences.

4. Augmented In-Store Options

Augmented reality might still be in development, but augmented in-store options are here. Buyers are browsing digital store-fronts, examining digital clothing and are rotating digital products. Many e-commerce platforms maintain streamlined options dependent on the mobile user’s specifications. Custom “try now” options and instant sizing pages are taking over—and they’re sweeping consumer spheres on mobile. By 2017, American adults are expected to spend one hour more on mobile than on desktop.

5. Location-Based Offers

Mobile devices are mobile, after all. Consumers value the “anywhere and anytime” feel, and companies incorporating location-based offers are winning. The smartphone’s ever-growing beacon technology is making in-store offers dynamic. It’s also pulling local customers into popular locations. 47 percent of consumers currently enjoy receiving local offers via mobile.

The smartphone world is growing alongside the business world, and decision makers are catching on. If you haven’t doubled down on mobile marketing yet, you need to. The industry might be open to new mobile-enabled entrants, but it’s quickly outpacing companies unable to catch up. Make your move today.

What’s Next?

What do you think of what I’ve covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.