For more than 20 years, filmmaker, music producer, and creative visionary QD3 has been producing hits and influencing culture.

QD3 was born in London and raised in Stockholm, Sweden where he got his start in Hip Hop by touring as a break-dancer. With many gold, platinum and multi-platinum albums and singles to his name, QD3's success spreads to Rap, R&B and Pop. In addition to his many hits with artists such as Tupac, Ice Cube, and L.L. Cool J, he has composed award-winning musical scores for film and TV projects such as Menace II Society, Fresh Prince of Bel Air, and Training Day.

In 1999, QD3 started a documentary production company, QD3 Entertainment, focused on chronicling the many dimensions of urban culture, garnering both commercial success and critical acclaim for titles such as the multi-platinum selling Tupac Shakur biopic, Thug Angel; the BEEF series; and most recently, the Lil' Wayne (Sundance) biopic, The Carter.

In June 2006, QD3 went on to form QD3 Digital to take advantage of the technology explosion of broadband video, user generated content, video on demand, and mobile platforms. In 2009, QD3 Digital will be launching two web-based entertainment properties, qd3.com and ehustle.com. Early 2010 will follow with the launch of its first XBox and PS3 video game, Scratch: The Ultimate DJ, in partnership with Genius Products, Numark, and Akai.

Artists Quincy Jones III and Chamilionaire discuss the myriad ways that online media and technology have leveled the playing field for "e-hustling", or the pursuit of entrepreneurship. Jones equates the Internet to the turntable when it comes to its thumbprint on hip-hop culture, whereas Chamillionaire extols Twitter as a frighteningly efficient - and more cost-effective - PR machine than a professional publicist.

Viral web chats, audience direct conversation, product giveaways, poignant brand ownership, and streaming relevant content. All of these tactics are creative, low-cost or no-cost marketing techniques employed by entrepreneurs and rap artists Quincy Jones III and Chamillionaire (inspired by the theme of the 2009 Global Innovation Tournament Challenge). In this clip, both artists discuss some of their best frugal strategies in casting a net for the widest audience online, and the great rewards their efforts have unearthed, including album and ticket sales, and the sale of over five million ring tones.

Waiting for the right deal, rather than the merchandizing deal at-hand, is a trade-off that artist/entrepreneur Chamillionaire is willing to wait for, with a keen eye toward authenticity at every turn. Quincy Jones III adds that a successful musical artist product roll-out requires thinking across multiple platforms and multiple media. Business models have changed in the digital age, and it's no longer the job of the artist to dictate. Instead, exploring the fan-base who appreciates your work for creative ideas like iPhone apps and logo design, using them as a sounding board for new music and visuals, and bringing them into the creative fold, have become a pivotal part of the modern music artist's marketing plan.

Hip-hop artists Quincy Jones III and Chamillionaire discuss mastering the business side of the music industry. Keeping up with cutting-edge technologies, production logistics, and finding creative ways to gain direct audience contact are essential tactics for the self-produced artist in the digital age.

Hip-hop artists Quincy Jones III and Chamillionaire discuss mastering the business side of the music industry. Keeping up with cutting-edge technologies, production logistics, and finding creative ways to gain direct audience contact are essential tactics for the self-produced artist in the digital age.