Another NBA “BIG” commercial was released this week this time focusing on the Boston Celtics. Most of the other ads feature one player from a contending team but the NBA took a different approach with this one.

The league is sensing it could have a great storyline on its hands if Boston makes it to the Eastern Conference finals likely paired against the Miami Heat.

With things lining up in the Celtics favor for such a storyline, the NBA is trying to capitalize on the hype ahead of time.