“In the broader digital marketing space, performance-based models are evolving faster than ever, and advertisers need a deeper understanding of the path to conversion and the role their marketing partnerships can play in driving substantial revenue, especially with their most profitable products or services,” said Erik Mikisch, VP, marketing of Performance Horizon. “That’s why leading advertisers manage their marketing partners strategically and can forecast their direct revenue and profitability impact so they can take a data-driven approach to their partner marketing efforts.”

It is important to note that the Revenue Forecaster tool is powered by a proprietary algorithm based on Performance Horizon’s global client benchmarks, the company’s affiliate and performance marketing industry experience, vertical know-how and insight on best practices across marketing partner migrations and continuous management. What’s more, the company notes that its tool uses conservative estimates for peer group results.

To leverage the Revenue Forecaster, advertisers simply need to visit Performance Horizon's website and fill out the input fields, which include business vertical, current revnue of performance-based marketing efforts, percent of revenues through partner channel, number of partners in channel, monthly conversions, number of partners that drive 80 percent of channel revenues, business expansion objective and conversion data collection objective (see image).