Corporate Identity for Klaas van Kreis

– Brand Standards Manual · MMXIII –

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ENAs a young, aspiring communication designer, Klaas van Kreis faces a lot of competition on the international job market. He has yet to find his own, personal niche, which distinguishes him from the rest. The corporate identity guidelines should help to present him in an suitable light and bring out his expertise and devotion in a welcoming and charismatic fashion. Likewise, the uniform visual appearance is supposed to create a binding element for all his different disciplines, to generate an overall picture of his abilities.

The guidelines, templates and constrictions simplify diverging, repetitive or otherwise tedious work flows and create an unified body of work over time.