PITOOEY! CEO Appears In Radio Interview To Promote The Release Of The App In The Apple ITunes App Store (changing Its Name From White Dental Supply)

PHOENIX, Feb. 1, 2013 /PRNewswire/ -- PITOOEY! (OTCBB: WITD) ("The Company") CEO Jacob DiMartino appeared on the North Scottsdale Chamber of Commerce's weekly radio program on 1100 KFNX to discuss the success of Choice One Mobile, Inc. a subsidiary of "The Company" and to promote the exciting release of the PITOOEY!™ mobile app in the Apple iTunes App Store on January 28th. Mr. DiMartino emphasized the powerful trend towards more widespread mobile usage by consumers and illustrated how PITOOEY!™ is in the optimum position to capitalize on this trend with the release of the mobile application.

In the interview, Mr. DiMartino expressed his excitement for the future of PITOOEY!™ "[PITOOEY!] is the app that you're going to use when you are ready to spend money in the next 30 minutes. It allows consumers to profile themselves, and it gives every business out there, even the little guy, an opportunity to market their products. It allows businesses to communicate with consumers on a level that we have never seen before."

Further on in the interview, Mr. DiMartino describes the challenges encountered in the social and mobile marketing space and how PITOOEY!™ overcomes these hurdles to help its partners succeed. He also delves further into the functionality of the PITOOEY!™ app, summarizing its impact by saying, "There is nothing out there like it. PITOOEY!™ changes how businesses and consumers interact by giving more control to the consumer, which in turn creates better results for the business."

The name of White Dental Supply, Inc. will change to PITOOEY!, Inc. effective February 7, 2013. White Dental Supply is an Internet marketing company that leverages its proprietary technology to assist companies in establishing and developing a presence on the Internet. The company's offerings come from two distinct, yet synergistic, business groups, Choice One Mobile and PITOOEY!™ Mobile. Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization using "Mobile Caviar". PITOOEY!™ is a cloud-based, comprehensive, searchable database for text message Business-to-Consumer offers. On the PITOOEY! platform, a partner may upload messages into the database, which users "pull" according a profile based on the consumer's interests, previous purchases, current location, etc. PITOOEY!™ provides a service to users, as well as an engagement tool for businesses.

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