Will Wright, creator of The Sims and Spore, delivered this brilliant keynote at the Augmented Reality Event 2-3 June 2010, Santa Clara - California. 2 Days full of AR goodness, 90 speakers, amazing keynotes, AR art, AR demos, AR competitions...
An inspiring talk in front of leaders of the augmented reality industry: "Augmented Reality can make us more aware of our immediate environment rather than distract us from it...there is value in proximity information...tap into the collective commune memory...situational awareness is what I am dreaming of"