Ideas that blend creativity and technology

Nokia Copter

A Windows Phone app that lets you see Poland from a whole new perspective

The Story

Although consumers may know that the Nokia Lumia 1020 takes amazing pictures,
we wanted to emphasize that it also shoots captivating films. To do so, Nokia
Poland paired with Wunderman and travelled to three Polish cities-Cracow,
Wroclaw and Warsaw-where we shot short films of 30 familiar locations. But to
make it more exhilarating, we strapped the Lumia 1020 to a remote-controlled
drone, giving people a rarely seen bird's-eye view. All of the shots were
collected in a Windows Phone mobile app, Nokia Copter.

Windows Phone users can download Nokia Copter, which also features photo
galleries of each location. We created a simplified desktop version of the
application on Facebook so that those without smartphones can marvel at the
experience too.

The Technology

Mobile

Windows Phone 8

Social

Facebook application

Video

Web/Apps

iFrame on Nokia.pl website

The Results

The teaser films launched on YouTube were viewed more than 227,756 times and the
three main films used to promote the campaign garnered more than 531,230 views.
The Nokia Copter app was downloaded more than 50,000 times during the first month
alone and it won the FWA Mobile of the Day award on December 12, 2013.