Los Angeles Mural

Pay It Forward

Art Direction and Lettering for The Giving Key's 2018 Pay It Forward Campaign.

I AM

Art direction and design execution for The Giving Key's new collection called "I AM." The campaign's concept focuses on bold statement-lead typography on a bed of GIFs. More than the necklace, The Giving Keys takes a moment to highlight the power of our declaration in, "I AM."

Campaign assets were displayed in social media, email, and e-com platforms.

BuzzFeed

Here are the highlights from a 3-month residency at BuzzFeed LA. As a resident of their Snapchat and art team, I worked on producing shareable, relatable, cute, weird content daily for their main Snapchat channel. I created motion graphics for Tasty and Nifty, BuzzFeed's sub channels. I also contributed to BuzzFeed Comics.

Design Moves

Where designs get their groove on.

Adidas Design Academy

As an Adidas Design Academy Finalist (Top 3), I was tasked with a 3-part project to present to Design Directors in their headquarters in Herzo, Germany. We were flown out to showcase our work, which included—

Task 1 Music-inspired Graphic

Task 2 Juxstapose Punk and Sports Graphic

Task 3Movement Pattern

The presentation day also included an Illustration project and group assignment.

Illustrations

This is the area where I let you know that I can illustrate — your girl is more than typography and concepts.

2.0

A range of recent lettering and illustration explorations.

XYZ

XYZ is a book on the study of freewill and choice, as experienced in the timeframes of the past, present, and future through the perspective of women in their 20s living in Los Angeles. (That's a mouthful, still with me?) This book is presented as a part of Cal State LA's Senior Project Exhibition Spring 2017. The book is presented with a hand lettered mural, painted on site that reads "Your Choices are Powerful," the main theme of the book. For a temporary time, read it here.

10,000 Hours

Just My Type

Just My Type is a range of typographic explorations that have definitely made me feel some type of way.

Waiting: A poster on the idea of waiting as I've defined it and interpreted my experience through type.

Keep Walking

2 out of 3 women in the United States have experienced street harassment of varying degrees. Keep Walking is a mock campaign that brings awareness, speaks to the issue, starts a conversation, and offers a mantra regarding street harassment for women.

Sounds of Sunset

"Make it look like a music festival, something artsy, but with a garden vibe." Music and Arts Festival in coordination with Proyecto Jardin held at Cal State LA through the Unversity-Student Union.

WBSP

"Write Bloody and Spill Pretty," is a collaborative poetry book by Arielle Estoria and Sarah Wallick with cover and interior pages designed by Andrea Cenon.

#MeetWill

Will is the kind of boy that values your friendship but not your boundaries. He's a good guy with sad boy motives. #MeetWill is a social media narrative on the boy many of us have met, inspired by real-life stories from myself and friends.

Be, defined—

"Be" is a powerful little word. It sets foundations, directs, and forms. "Be" explores the definition of the word. This campaign focuses on movement with typography and imagery to help further define "be."

Illumination Journal

The Illumination Journal is an online and print brochure for Cal State LA's Fine Arts Department acting as a curriculum introduction. Experimental in nature, this illumination journal focuses on the idea of illuminating the abstract. The abstract is represented by the manipulated typography that gradually becomes readable. While the illuminated is seen within the body copy, supporting imagery, and overall simplicity of the grid. Collaboration with Chris Figueroa.

time is —

time is — An experimental zine on time and typography as personally experienced through the days of the week.