Our survey is now closed but the WAA survey is just getting started!

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Thanks to everyone who participated in the Analytics Demystified Fall 2007 survey! We had nearly 1,000 responses again and a quick glance at the data shows some very, very interesting results. Remember, if you want to see the results once I get them written up, you can either leave me your name and email address or, even better, subscribe to my weblog since I’ll be talking about the results as soon as they’re available.

Hot on the heels of our survey, the fine folks at the Web Analytics Association are gathering some similar information in what they’re describing as a “groundbreaking survey”. I just took the survey and they certainly are asking some interesting questions. Help the association out and take their survey right now!

I’m not sure if you have to be a WAA member to take the survey, but hopefully if not they’ll be making the results available to everyone. Maybe someone from the research committee could comment below and let my readers know how the data will be used?

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.