Agenda items:
1. Welcome to etoy
2. Update by agent ZAI about etoy's investments and activities
3. Presentation of the financial figures for the year 2012
4. Presentation of the budget 2013
5. Discharge of the board
6. Election of the board: agents GRAMAZIO, MONOROM, ZAI, and HAEFLIGER (pr.)
7. Varia

Please submit any questions or discussion items before May 30 directly to the president (haefliger@etoy.com). The financial report and the statement of the auditor will be available to shareholders on site.

IMPORTANT: If you cannot attend the meeting you may delegate your voting rights to another shareholder. If you wish to do so, please forward your written consent to a shareholder of your choice before the meeting. etoy will count the voting rights present before the start of the meeting.

etoy invites you to a drink and a tour of the new location of the etoy.TANKS following the annual meeting.
for etoy
agent HAEFLIGER

"etoy is art and invests all resources in the production of more art. The
firm represents the core and code of the corporate sculpture, and
controls, protects, promotes, and exploits the cultural substance
(intellectual property) and the etoy.ART-COLLECTION. etoy intends to
reinvest all financial earnings in art"

Agenda items:
1. Welcome by the president
2. Update by agent ZAI about etoy's investments and activities
3. Presentation of the financial figures for the year 2010
4. Presentation of the budget 2011
5. Discharge of the board
6. Election of the board: agents GRAMAZIO, MONOROM, ZAI, and HAEFLIGER (pr.)
7. Varia

Please submit any questions or discussion items before May 27 directly to the president (haefliger@etoy.com). The financial report and the statement of the auditor will be available to shareholders on site.

IMPORTANT: If you cannot attend the meeting you may delegate your voting rights to another shareholder. If you wish to do so, please forward your written consent to a shareholder of your choice before the meeting. etoy will count the voting rights present before the start of the meeting.

etoy invites you to a drink and a special tour of the etoy.TANKS following the annual meeting.
for etoy
agent HAEFLIGER

http://www.etoy.com

Purpose of etoy.CORPORATION SA, registered in Zug, Switzerland,
Register of Commerce CH-170.3.029.244-0
"etoy is art and invests all resources in the production of more art. The firm represents the core and code of the corporate sculpture, and controls, protects, promotes, and exploits the cultural substance (intellectual property) and the etoy.ART-COLLECTION. etoy intends to reinvest all financial earnings in art"

During the process of Swiss legislation, the executive presents the public with a draft for funding guidelines for 2012-2015. The total amount to be spent on culture remains stable at 633m over these years (compare with e.g. 12,000m for the Swiss military over the same period!).

From reading that document, it seems legislators largely underestimate the role of digital culture in general and perceive the "digital" as a threat rather than an opportunity. Vast sections in the document speak of conservation and digitization of content in order to keep and store existing cultural value. This is important. However, when it comes to fostering innovation and the production of new works, digital culture remains poorly understood and a placeholder called "GameCulture" needs to stand in for a deep-rooted and fundamental shift in production technology in the arts. This is deplorable to say the least.

It is not surprising that experts on conservation look backwards and worry about digitization. What is surprising is that the central document to justify the funding of the arts of an entire nation reduces the information and knowledge-based means of production to computer gaming!

What does this imply for the bodies that support art today? Ideally, funding institutions understand that contemporary art involves software and hardware, music is made of code and strings, sculpture with CAD and clay, visuals with graphics software and printers, and so on. However, from reading the Kulturbotschaft, this does not seem to be where we stand today.

Eight years ago, the Swiss government started an initiative to support media and digital art: sitemapping. During these years, experts from funding bodies have come to understand how art production works and built a network of committees and juries to evaluate and understand quality and how to support quality and ultimately, hopefully, focus funding on potential impact.

etoy has always been critical of these "experts" not least because they failed to understand that long-term orientation in the production of digital art is not an oxymoron but a necessity to quality, much like in every domain of knowledge creation.

Nevertheless, we find ourselves defending this initiative and their proponents today. Reading the suggested legislature reminded us that even semi-competent funding initiatives point into the right direction and dropping all of this in favor of a narrow sub-field (computer gaming) is wrong-headed and irresponsible.

Funding art is difficult and etoy is not simply advocating a centralized, top-down funding body. The structures to evaluate impact and judge quality, however, require investment over many years as well as individuals with large networks and experience. A country such as Switzerland that relies on knowledge, education, and innovation speed needs a deeper understanding of how culture is produced today than what emanates from this Kulturbotschaft. It is fine to conserve but the emphasis is out of balance. Unless the Swiss government understands that shifting resources towards creation and innovation of contemporary art by current means, we will end up with more Ballenberg and Landesmuseum and Denkmalschutz rather than cutting-edge technology, innovation, and inspiration.

agent HAEFLIGER: Absolutely yes! I believe the continued exchange of knowledge and experience between critical companies is of great value to both partners. In business terms, synergies are clearly visible: both companies face growing markets, under-informed clients and critics, blissfully ignorant public institutions, disintegrated and chaotic supply chains, high price fluctuations in global end-customer and secondary markets, and a social environment that still views critical companies all too often with an old-left myopia for cutting-edge technology and an outright phobia of capitalist institutions. In artistic terms, the exchange covers production methods, working routines, critical thinking and continued struggles to keep a team running, and most of all the organizational challenges that are so critical to solve in order for the art production to rely on a solid fundament of communication and risk management and sharing.

etoy is very proud to host this inspiring firing of ideas streamed from california: TED2010
thanks to etoy.INVESTOR Hannes Gassert from liip who connected us to Hugo Schotman - the man with the TED conference streaming license.

we were very happy to have mister GION MATHIAS CAVELTY as our guest:
digging in the archive of his hilarious literaturshow was inspiring
- and we hope we completely transferred the etoy VIRUS in his system:
to all eternity!

in a year of crisis, etoy is happy to report that you, our community, heavily contribute to our venture and the etoy.SHARE, our means of sharing risk, gains in popularity and impact.

In a time when other large public Swiss firms struggle with internal support, etoy.AGENTS invest heavily in etoy.SHARES. Management and board members of Swiss Life, Credit Suisse, Zurich Insurance, and Vontobel invested ZERO in additional shares during 2009, they only sold own stock. Non-executive board members of Swiss Life sold 68m CHF worth of their shares in the second half of 2009, while during the same period Credit Suisse executives sold shares of their company for more than 51m CHF (source: NZZ am Sonntag Jan 10, 2010).

etoy.AGENTS and members of management injected in excess of 40,000 USD in new liquidity in 2009 and renewed debt obligations. We're reporting detailed financial figures for 2009 by May 2010.

During the last two months, etoy issued 3180 share units in EYB certificates that could be distributed to agents and new shareholders. We're currently exhibiting new EYB certificates in our tank plant in Zurich Binz and welcome visitors (during evening hours upon prior notice).

As of today, the etoy.VENTURE ASSOCIATION raises the price for one share unit to 20 USD for new investors. Stay tuned for analyst reports on etoy for the upcoming show in San Sebastian, Spain.

For ARS Electronica 2009 the GATE to ETERNITY opens
its virtual locks and starts to accept TEST PILOT DATA
(digital traces, info dust, ascii noise etc. of SEPP KEISER
and TIMOTHY LEARY) to be released by the public:
friends and family, archivists, fans and YOU!

Submitted data can be uploaded directly into the PILOTS'
ARCANUM CAPSULE from where it is released from control
forever and spread by the ANGEL APPLICATION.

The SARCOPHAGUS took off from a holy mountain ridge
in central Switzerland on Aug 31, went straight for the GATE,
and was rejected due to the five tons of steel attached to its data.

Damned to travel earth until it falls apart, the SARCOPHAGUS
then landed on the rooftop of the Ars Electronica Center in Linz,
Austria. Never too close to the ground but denied access to the
GATE, it took refuge from farmers, Swiss hillbillies and straying
bankers to celebrate the ARS Electronica Festival 2009 with the
global art crowd in Linz. Visit etoy.AGENTS and ANGELS for the
exhibition this Thursday through Tuesday!