This new and powerful Verizon ad is giving us all a glimpse into what we might be doing to our daughters/nieces/girls next door by focusing on the girlie stuff and forgetting that they, too, are interested in science, mud and the solar system.

It kicks off with a little girl being told she’s pretty, being asked not to get her dress muddy in the creek bed, being told to hand a tool over to her brother and that her solar system project in her room is getting out of hand. It ends with her looking like she’s about to read a poster for a science fair, but instead is just using the glass as a mirror to put on more lip gloss.

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Comments our editors find particularly useful or relevant are displayed in Top Comments, as are comments by users with these badges: . Replies to those posts appear here, as well as posts by staff writers.