The Japanese shoe pioneer, Kihachiro Onitsuka, created the brands most iconic model, the MEXICO 66™ more than 50 years ago. The first model, designed exclusively for the Japanese Olympics team, started strictly as sport shoes. Over the years, while it transformed into its modern shape -synonomous with a new era in footwear-it has stayed true to itself as product rich in Japanese history, and intrinsically tied to the love of sport.