CHOMPIE’S “LOU & LOVEY” YOU TUBE VIDEOS WIN PHOENIX NEW TIMES BEST

(PHOENIX, AZ) October 9,2012: Chompie’s, Arizona’s New York Deli was awarded Phoenix New Times “Best of Phoenix” award “Best YouTube-Based Ad Campaign 2012”for their new YouTube videos featuring the founders of Chompie’s, Lou and Lovey Borenstein. The Borensteins, originally from Queens, New York, genuinely, openly and often humorously, reminisce about their past, the history of Chompie’s and how they have “survived it all.”

The marketing strategy behind the videos was to both reinforce and refresh Chompie’s brand by telling the story behind the essence of Chompie’s in a very original and personal way, essentially humanizing the Chompie’s brand and welcoming customers into the “Chompie’s family.” The videos are evocative of scenes in the blockbuster movie When Harry Met Sally starring Meg Ryan and Billy Crystal which feature couples sharing their own personal stories of how they met.

In addition, Chompie’s was also awarded Phoenix New Times “Best of Phoenix – Best Jewish Deli 2012” Readers Choice.

Chompie’s N.Y. style delicatessen, restaurant, bagel factory, bakery, and caterer, has served the Valley since 1979 with mouthwatering breakfast-all-day, lunch, and dinner 7-days a week. Chompie’s four restaurants in Phoenix, Scottsdale, Tempe and Chandler are individually owned and operated. For more information, visit www.chompies.com.

Store Locations:

Scottsdale

Mercado Del Rancho Center

9301 East Shea Blvd.
Scottsdale, Arizona 85260

PHONE: (480) 860-0475
FAX: (480) 860-8422
Mon.- Sun. 6AM-9PM

Tempe

Rural & McClintock

1160 East University

Tempe, Arizona 85281

PHONE: (480) 557-0700

FAX: (480) 557-0709

Mon.-Fri. 6AM-9PM

Sat.-Sun. 7AM-9PM

Paradise Valley

Paradise Valley Mall

4550-324 E. Cactus Rd.

Between Sears and Dillard’s

PHONE: (602) 710-2910

Mon.-Sat. 6AM-9PM

Sun.. 6AM-8PM

Chandler

ChandlerVillage Center

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