Is Crowd-Funding Making Movie Fundraising Too Awkward?

6/20/2013 1:03PM

Crowdfunding sites like Kickstarter have revolutionized financing across the art world, resulting in many creative triumphs. The phenomenon has also led to an awkward new dynamic that allows people to raid their social networks for cash. Ellen Gamerman reports on Lunch Break.

This transcript has been automatically generated and may not be 100% accurate.

... I ... the hardest crowdfunding sites actually dream come true ... that is until they have to answer to their funders created demands Alan cameramen one of the Wall Street Journal's arts reporter she joins Lunch Break right now with an inside look at the perils involved in one of the biggest financing revolutions ... to ever hit the park moral Helen ... Hunt surfaces crowdfunding seemed like a no brainer for artists were mine is how the sites war ... well viewed on a site like Kickstarter Indigo valued at up its campaign with of the piano and the Senegal you ask your friends family strangers anyone in your social network and the anti PD money ... and helpfully they dealing in town ... he can be a new record he never done this why do people want to give its not as if they own up when they don't get profits in your future op project what what what do you get ... what ... you that's right you've ever War I The anything from the banks use to walk on role in a movie says some sense that ... you have a personal relationship with the filmmaker whether or not you dear weak dollar and a musician ... it suppose to feel little more ... I'm it's an ad and you're supposed to feel I guess the concept is that you're part of the ... big group and then sneaking something ... now I would talk about the dark side of this just a moment that but they quickly reminds there been some very successful campaigns in the arts world on you people say I can imagine how much they would race to give us a few examples well recently there than from a celebrity successes Zach Braff least on more than three million dollars for a movie projects and Veronica Mars Movie project raised ... nearly six ... million dollars ... all from fans and and ... you just going viral ... not always though such a happy ending that you know there's there's a flipside to everything with the artists sometimes ... stopping them where some of the things they face after accepting people's money discounting ... well they ... can feel a little overwhelmed by their awards that they've promised as I spoke to one musician has that ... if you get fifty dollars or more fall prey to sign up for sale sign for you is then drowning ... person Maisons about people's hats and their love life that ... Mr and Iran some friends and this minute in his record that they funded but he's really can be folded into all it is ... all of its supporters now because I'm at it again years to sell your destiny to a people together to promise the moon Guinea get delivered in a Nenad that's not always easy ... but the flip side like the keeper mind to something ... a little bit of ownership and that even if I technically didn't have ownership was the person didn't ... deliver the project anything took too long to be angry about that I think the next breath said therefore and sand places I'm Kickstarter piano into Kickstarter common case where he'll see ... I this sign of ... the actor Tom Hanks calling it seems he's still working on his movie about terror efforts that some actors ... in the same where is the movie it's been a couple years so where am ... I and musician from the band's animal collective was suppose to deliver a record he's still working on it but the fans are getting restless ... the peer pressure part of this any we all know what it's like when people ask us to get to their charities and we wanna do is much to speak and sometimes ... you can do something for everybody ... this seems to have an added layer of peril because of the professional ramifications we can expect that some Hollywood know you feel your boss sends out a campaign now ... is that there was an example of this sent it to fifty employees saying here's my Kickstarter ... you simply have to contribute but here it is making people feel like if I'm ... working with this person ever hope to work with them again you may be free to the point that glad I'd I'd better get on that none of the sell side ... it just ... might feel really ... un ... awkward if you've run and said ... someone in your worlds to was doing a project close to their heart and you totally