Civil rights organization Equal Means Equal, a wing of the 501(c)(3) Heroica Foundation, is pleased to announce that Jerry Hall, Paris Hilton, Lizzy Jagger, Georgia May Jagger, Theodora Richards, Swoon, Natalie White, and more have joined in to launch the Equal Means Equal Campaign for Equal Rights (#EqualMeansEqual), a public information campaign and social media movement (with in-person programming accompaniment) that supports the passage of the Equal Rights Amendment (ERA). The campaign will launch on May 21 and continue until the ERA is passed.

The Equal Rights Amendment is a proposed amendment that would blanket all sex-based protections (fundamentals like equal pay and the prohibition of sex discrimination) into the U.S. Constitution itself. The ERA, which has been floating around since the 1920s and awaiting state-level ratification since 1972, simply says: “Equality of rights under the law shall not be denied or abridged by the United States or by any state on account of sex.” Under the 501(c)(3) Heroica Foundation is a dedicated #EqualMeansEqual team, set up to sustain the campaign for as long as it takes to get the Equal Rights Amendment passed—ramping up with more high-profile endorsements and events along the way.