A Global Market Leader in Lip Care
- Successful with a Great Heritage -

A Global Market Leader in Lip Care
- Successful with a Great Heritage -

NIVEA’s “little brother” is in reality two years older: The lip care stick Labello turned 100 in 2009, and belongs to the traditional brands of Beiersdorf AG. Today, Labello is the market leader in lip care in Germany and many other countries. Beiersdorf produces about 160 million lip balm sticks yearly.

Labello introduced the twist-up stick over 100
years ago. In 1909, the lip balm became a best-selling product, not only as a
result of its brand-new formula, but also because of its practical packaging.
The classic blue color wasn’t introduced until 1973. Today, there are many
colors. One thing hasn’t changed, though: Dry lips don’t stand a chance with
Labello.