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Chrysler Sweetens Deal for Repeat Subprime Customers

DetroitThe Detroit News has reported that Chrysler will offer attractive terms to repeat subprime buyers. The automaker, which suffered a 19.4 percent decline in sales in March, will offer interest rates as low as 6.9 percent to customers who have proven their ability to pay on time.

Steven Landry, executive vice president for North American sales, hopes to reward the loyalty of Chrysler's subprime customers. "If we've worked with these borrowers before," he said, "and they haven't missed any payments with us, we'd like to do what we can to keep them in the family."

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