Great spot by 9to5Mac: Amazon just dropped the price of the Apple TV by $10 to just $89.99; they’ve also rechristened it the ‘2010’ model.

Could Amazon know something the rest of us poor suckers don’t? Is an updated 2011 Apple TV incoming in time for Black Friday? If so, don’t expect much besides a bump to an A5 chip: if Apple were to, say, bring Siri to the Apple TV, they’d definitely make a big fuss over it in an event.