“In a news environment, there is ultimately one asset that the web designer has to enhance and protect. Credibility. News is all about telling a believable version of real life. A brand as well established as the BBC’s naturally goes a long way to distinguish its content from lesser-known, opinion-led publishers. But all brands are vulnerable to erosion if the presentation doesn’t do them justice. The painstaking work that goes into the BBC’s online output – the designer’s understanding of what its content really is, who its readers are, what flavours of content to mix, and the mastery of formal methods of presentation – is all part of the never-ending preparation and re-preparation of an enticing Bento box.”