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Tag Archives: JPEG

Actually, the real bane of the web designer is that I can’t even post this directly on social media like Facebook or Twitter because they automatically convert images to JPEG and compress the hell out of them!

As you’ve probably noticed, I’ve been running Google ads on my website for the better part of two years now. I do feel like a bit of a tool, but hey, it’s earned me a whopping $114 in cold hard cash so far. (OK, maybe that’s revealing too much about my low readership selective appeal.) But it was all worth it just to discover an ad for DopeKitz.com appearing on one of my music pages.

Now, the ad features some animation which is apparently JavaScript-driven from Google ads, because when I tried to save it to repost here, it was a JPEG (and if anyone out there has ever heard of an animated JPEG before, please let me know). So I’ll just have to recount the experience for you as best I can.

First, it says, in an EXTREME font (both distressed and metallic — a winning combination):

YOU A PRODUCER?

And then, in an even MORE EXTREME font (with randomly-sized, overlapping letters):

GOT HEAT?

Followed by an explosion of EXTREMENESS mixing multiple distressed fonts, and with a tantalizing sample of the mangled grammar to follow:

STEP YO’ GAME UP!

This then changes to the final frame, a still shot of the URL in bold black text: www.DOPEKITZ.com over a picture of a row of woofers.

Clicking the link takes you, of course, to DopeKitz.com, a place where design is alternately excessive or non-existent, and where the only apostrophes are in places where they don’t belong! A place that implores you to “Find out what some of the industrys Hottest producers Have already discovered.” (Yes, all apostrophes are optional and all H-words are capitalized.)