TIQK gets it right with mobius inspired brand and activation

Regulatory compliance start-up TIQK is one of the most inspiring businesses we have worked with. Conceived around the massive and expanding need of financial institutions across banking and finance to ensure complete compliance within their operations, TIQK aims to harness technology and innovation to deliver real-time, automated compliance – a big idea we agree – but no doubt do-able.

Our team, using our own Brand Genome process, created the brand platform for the business that delivered brand name, design, identity and ongoing brand strategy and comms.

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Our Story (short version)

Established in 1994 and named after the topology of the Möbius loop, mobius has grown to a full service agency focusing on marketing and design solutions.

The Möbius loop was designed in 1858 by Augustus Ferdinand Möbius to illustrate the theory of infinity. It is where the perfect marriage of science and art can be illustrated, a loop of infinite proportions and endless possibilities.

Our clients are some of the best and biggest in their fields reaching across a variety of industry and service. Because of this diversity we think laterally to offer unique marketing and strategic solutions.

Let ∞ denote infinity

With calculus, infinity came into its own. Whether you were doing differential calculus and considering infinitesimally small increments, or integral claculus and adding together an infinite set of infinitely narrow segments, infinity was a working tool of the mathematician.

And it needed a symbol.

As it happens, one had just been produced, the lemniscate, ∞. That drunken figure of eight now used to represent infinity was introduced in a work on conic sections by John Wallis, the man behind the formula for π, who would be significantly more famous today if he hadn’t had so many glorious colleagues.