PPG Industries' industrial coatings business is raising prices by an average of two to 10 percent on all its liquid, powder and electrocoat (E-coat) products in the Asia Pacific region, effective April 1 or as permissible by contract. "We have experienced ongoing and significant cost escalation for a majority of our raw materials, especially titanium dioxide (TiO2) and resins," said Willie Wu, PPG vice president, industrial coatings, Asia Pacific. "We will continue to implement cost-control measures throughout our operations, and to aggressively negotiate pricing with suppliers, but the pressures we are facing make this action unavoidable."