Slough, November 17, 2016: RB, the world’s leading consumer health and hygiene company, today announces the launch of its Healthier Tomorrow Challenge, a new start-up programme via Indiegogo, the global platform for entrepreneurs to bring their ideas to life.

The challenge is aimed at accelerating the pace of innovation for entrepreneurs within the health and well-being sectors, providing an opportunity to deliver their healthy ideas and products into homes worldwide. RB is looking for entrepreneurs with innovative solutions that support its vision for a collaborative environment to create a better, healthier tomorrow.

This opportunity to potentially tap into RB’s industry expertise, business connections and mentorship is available exclusively to Indiegogo campaigners whose innovations specifically fit within the following focus categories: respiratory, pain relief, health monitoring, sexual well-being and vitamins, minerals and supplements (VMS) and which fulfil the RB criteria. All Indiegogo campaigner submissions for the RB Healthier Tomorrow Challenge will be reviewed early in January next year and up to five finalists will be selected to pitch their ideas to RB leaders.

“Innovation through entrepreneurship is a huge part of our business. It’s in our DNA, which is why this collaboration with Indiegogo is such a perfect fit,” said Dave Challis, RB’s Head of Innovation. “We’re always on the lookout for innovators who we can partner with to discover new solutions that will enable our consumers to lead healthier lives and happier homes. This program enables us to connect with passionate thinkers around the world that, similar to us, are willing to disrupt the health and wellness space to make a real difference in people’s lives.”

In addition to industry-leading product development support and access to global supply chains, the finalists will be guided by an RB project partner and will receive mentoring from senior RB leaders. Interested Indiegogo health and well-being entrepreneurs worldwide who want to enter should visit https://enterprise.indiegogo.com/RBHealthierTomorrow/ to submit their projects for consideration by January 17, 2017.

“We’re very excited for this collaboration with RB as it strengthens our commitment to helping entrepreneurs through every step of their journey,” said Indiegogo Co-Founder, Slava Rubin. “We’ve seen an incredible amount of growth among health and well-being projects on Indiegogo during the last few years. This program gives entrepreneurs a unique opportunity to be noticed by the RB innovation team and to work with them to bring their innovations to market faster.”