Discussion

This week, Travis and Stewart talk about Google's Pixel and Daydream VR, Facebook's big Oculus VR event, and what the future of virtual reality marketing and advertising might look like as these devices enter the mainstream. We talk about our dreams and nightmares for VR ads, including some highly unsavory futures. We then chat with David Steinberg of Zeta Interactive about cross-device measurement, multi-channel campaigns, and using audience data in the most effective ways possible, without making consumers feel like we're getting creepy.