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2008 year-end, Financial Tsunami, the world’s major economies into a severe recession. The Chinese government response to the global economic crisis, has issued a series of economic stimulus policies to boost domestic demand, steady exports, protection of the Chinese economy and stable operation. Steady rise in China’s economic development critical moment, in 2009, “11” Golden Week?? “The longest history of Golden Week”?? Grand debut as one of the pillar industries in national economy

Home Appliances Industry, the joy of riding on 60th anniversary of atmosphere, sweeping away the last quarter decline since the market downturn and even the state, ushering in the market for over three weeks

Sell Continued to blow from one side to show the world China’s good side view moving pictures alone.

Market launch early long duration According to the most authoritative monitoring of appliance retail company?? Beijing in the PRC, market research Co., Ltd?? 100 cities nationwide to provide the main appliance 1668 stores weekly sales sales figures: From 2009 9 21 -10 11,

TV , Refrigerators, washing machines, household air-conditioner sales of the four categories total amount of growth in 2008 compared to 53.4% over the same period. Among

LCD TV Sales up 100.7% year on year sales growth of 57.3%. Refrigerator sales up 59.7%, sales rose 68.6%. Washing machine market, sales rose 42.08%, sales rose 57.78%. Household air-conditioner sales rose 93.59 percent, sales rose 68.08 percent. The “Golden Week, the longest in the history of” the distinct features of home appliances market sales start early, long time. To LCD TV, for example, compared with the same period in 2008, “11” the week before the 21 September to 27 September sales volume increased by 221.3 percent respectively year on year and 153.9%, “11” is the week 28 September to 4 October sales volume grew 41.7% and 11.1%, “11” is one week after the October 5 months to October 11 sales and volume growth of 776.8 percent respectively over the previous year and 645.1% . Record sales and growth rate, making this year’s “11” golden weeks worthy of the “History of the cattle Golden Week”, whether manufacturers or retailers have shouted “than expected.”

Overall growth in the market in general prosperity of the brand

The “Golden Week, the longest in the history of” selling feature of the two appliances are all brand overall growth, market prosperity. Undertake this year made a strong brand, continued its advance, such as color TV industry

Hisense In the Sept. 21 to Oct. 11 period growth rate of 99.43 percent year on year sales,

TCL 93.06% year on year sales growth rate; Haier refrigerator industry sales rose 96.17% year on year growth of 82.64 percent Meiling; washing machine industry sales rose 57.28 percent Haier, Little Swan up 73.55%; air conditioning industry The Gree sales rose 81.25%, U.S. sales growth of 242.53 percent year on year, up 75.8% of Haier. Import brand is completely out of the economic crisis since the downturn, the strong gains, such as the color TV industry

This “the longest history of Golden Week,” the characteristics of household appliances sold in various regions of the third-round growth and balanced development. Golden Week, showed up after three weeks of home appliances market situation in EADS were mixed, color TV industry in Chengdu, Southwest China sales rose 86.67%, Xining, Northwest China sales rose 71.46 percent while the refrigerator industry in Shenzhen, southern China sales rose 94.66%, while sales in Xiangfan, central China were up 100.3% year on year, washing machine industry in Xiamen in East China sales rose 80.5%, while sales of Dalian in Northeast China were up 64.5% year on year in all industries and regions showed full-year sales growth;

Comprehensive high-end consumer products widely sought after upgrade

This “the longest history of Golden Week,” the characteristics of the four home appliances sales overall upgrade of consumption, high-end products are widely sought after. “11” before and after three weeks, washing machine drum washing machine of the retail sales share are close to or more than 50%, three refrigerators, multiple doors, the refrigerator door retail sales share of more than Liu Cheng, total retail sales of LCD TVs TV retail sales in more than 90%, 40-inch and above large-size and large size TV is particularly popular, the market share increase by 10 percentage points than usual.

“11” Golden Week appliance market prosperity, the Chinese home appliance industry a brilliant fourth quarter of 2009 had great expectations, but also adds infinite confidence. King will remain president!

Urgent need to upgrade! This caused uproar industry, and its theme held throughout the country as a “renowned European and American roots in China,” the rice cooker upgrade activity, it is attracted great praise from consumers.

Learned that Hung Chi has always been its export-oriented electrical appliances, is a export over 50 million U.S. dollars of export-oriented enterprises. Hong-Chi’s customers on five continents around the world, mainly Europe and the Americas, large chains, including WALL-MART (

Wal-Mart

), K-MART (Kmart), IKEA (

IKEA

) And A-RGOS (Yage Shi), and some of the major known

Brand

Overseas importers. According to statistics, in Europe and the United States, an average of every 10 households had a household rice cooker using the Chi-hung! For these reasons,

Expert

That the Hong Chi-depth understanding of foreign markets in the context of the urgent need to upgrade the Chinese market will be the party’s call attention to reverse its strategy from exports to domestic sales, China’s small household appliance market will also bring great impact .

Hung Chi launched a nationwide upgrade activities to “kitchen of the companion series of luxury electric rice cooker thick kettle” and “Platinum Series Oval Kitchen Po electron cooker” for the demonstration products to “rice cooker pressure valve, large curved heating element, thick tank liner “to highlight the three major upgrades.

The “Platinum Series Oval Kitchen Po electron stew pot,” consumers also have a unique appeal. It is the overall European trend, with

Stainless steel

Fine wire drawing designs; the bowl with high temperature enamel, in line with international health standards; surface smooth as jade, stew without odor; the other with the inner pot handle, and convenient to mention take; and surround heating, heat the food uniform, efficient delicious; transparent

Glass

Cover, not to mention get hot; large capacity, and has never favored family; another high, low, automatic third gear firepower adjustment, easy to use quickly.

In addition, Chi-hung variety of new products recently introduced the 10 rice cooker, pot and more are available, do the cake, no kettle of chicken and so on, and the other equipped with removable and washable-type pot cover, for consumers in great benefits. In short, the upgrading of the rice cooker, in a blow to the market to

Competition

Pressure on opponents, while, more importantly, to the great surprise of China’s consumers.

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Person in charge, III, April chill of early spring, the breeding of bacteria are most vulnerable, at home, purchase a bactericidal

Disinfection

Function of light household appliances has become first choice for health. Now, buy a chance to enjoy special Galanz wave stove, get purple pot,

Rice cooker

Hotpots and other super-luxury gifts, many places to carry out on-site lottery, “Cooking Contest” for the consumer to create a unique benefits! Coincides with the season, Galanz activities have no doubt sent out to carefully care for consumers.

According to authoritative sources noted that the ultra-violet disinfection, more than a certain wavelength is harmful. Steady light is bactericidal, in the use of which will not change. The technology upgrade through the “Sanmeizhenhuo” light technology, is a world leader: It combines shower ball microwave, direct circulation light, three-dimensional polymer light shooting, multiple cutting-edge technologies together so that the efficiency of scale and perfect wave stove heating upgrade faster

Also seen in some stores, “Glanz PK light cooking contest,” set off a Road festive heat! It is reported that the activities for the public purchase at the scene, “favorite” products, can easily participate in activities with prizes, received unanimous praise.

, Q, cooking and other activities. Through several rounds of elimination, the final two will be the ultimate consumer PK, Ping Chu final rankings, win prizes!

According to “the PRC, market research report”, Glanz has been reelected 11 consecutive years of sales and market share in China’s microwave oven double entry title. Last year, global production and marketing breakthrough in microwave oven light Galanz 20 million units, nearly Qicheng domestic market share, about five percent of global market share. The absolute leader in the market situation, consumers return Galanz also always keep in mind, service to the community, to create a good environment for consumption, show a “world leading brand” good style.

Home Appliances The countryside ‘to improve their standard of living; 80%

Sell Business that ‘appliances to the countryside’ has brought tangible benefits to farmers; 34% of the respondents believed that by participating in household appliances’

TM to ‘Activities to improve their standard of living. “This is the Ministry of Industry and Information Technology 7 University survey of social practice Summer conclusions.

Learned that, to understand “home appliances to the countryside” and home appliances “TM” implementation of the policy effect and the two shortcomings are widely listened to all the demands to continuously improve and expand the implementation of the policy effects, 2009 summer, the Department of Industry and Information Technology Organization of Beijing University of Aeronautics and Astronautics other seven subordinates and university students in Colleges and Universities, “home appliances to the countryside,” home appliances “TM” social practice Summer survey activities.

Investigation the following conclusions: the rural consumers, “home appliances to the countryside” and home appliances “TM” policy has some recognition, but the familiarity is not enough; “appliances to the countryside” campaign to the rural consumers have more attractive, 42.11% of consumers buy. As the “home appliances to the countryside” campaign launched, consumers

TV , Refrigerator , Air conditioning , Significant increase in demand for computers and purchase; daily needs of rural consumers is the main reason to buy home appliances, quality, price and after-sales

Service Is a key factor in purchase of home appliances; rural household appliances sales service quality to be improved; rural consumers are not familiar with most of the subsidy process and can not get subsidies, affect the enthusiasm of consumers; respondents appliance “TM “policy has some awareness, participation in home appliances” TM “campaign will is high.

This end, the report recommends reform subsidy payment model home appliances to the countryside activities, simplifying procedures for the implementation of activities such as TM to simplify the procedure; increase in home appliances and range of product categories involved in the countryside; home appliances to the countryside through the establishment of a unified distribution centers using third-party after-sales service, improve service levels and quality; by strengthening quality control, strengthen implementation of the policy limit and set up Jiujia Dian unified assessment system, and vigorously promote consumer protection laws and regulations, increased inspection supervision, and promote business integrity; actively promote innovation model, and gradually expand the scope of publicity, propaganda and so steadily enhance and strengthen “home appliances to the countryside” and home appliances “TM” campaigns; regulate behavior related industries, and promote legislation to promote cycle of economic development measures to “home appliances to the countryside” and home appliances “TM” policy to better implement and benefit more people.

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After more than 150 days of construction, the global home appliances industry giants

Bosch And Siemens Appliance Group in Nanjing

Investment Of BSH Home Appliances Electric Park has been hosting the Games is the beginning. Yesterday, the small home appliances garden workshop was inaugurated Bosch and Siemens announced a small household electrical appliances field in China, a new sail. It is reported that total investment of 99 million U.S. dollars, more than 370,000 square meters of electrical park most of the works will be completed and put into production later this year.

Iron vacuum cleaner, etc., have small batch production

As 2004, the second largest foreign investment project in Nanjing, BSH Bosch and Siemens electrical appliances garden group success in China

Operation 10 years, the highlight of the second wave of large-scale investment and will become the group

Kitchen appliances , Vacuum cleaners, electric irons and other small household electrical appliances in the domestic production base. R & D centers, procurement centers and centers of international libraries will have this. This shows their confidence in China’s small household appliance market, strengthened the position of the headquarters of Nanjing as a group.

Currently, the park has electric iron, vacuum cleaner and some other products began small batch production. This part of the products are mainly exported to Europe in high-end market, use the “Siemens” and “Bosch” two

Brand . Next, the various series of products will gradually scale production, sold to the Chinese and global markets, Electric Park in 2010 will reach 10 million annual units.

Tailor-made to be a “China hand”

As the highest in Europe, the world’s third home

Electricity Century device manufacturers, Bosch and Siemens on the Chinese market seems very cautious, not ready to move into the Chinese market stood foreign products, but expect to be a “China hand”, tailor-made for the Chinese market, all kinds of small household appliances. With the completion of the workshop, Bossi on the Chinese market to open up the argument has ended.

Bosch Siemens Home Appliances Jiangsu Sell Wu, general manager of sales initially described to reporters Section

Planning The products look like: foreign domestic major carpet shop, vacuum cleaner features a relatively single, but most shops use of family

Floor , So in the future to market the traditional vacuum cleaner not only a function, but also the floor

Polishing Function. Another example is iron, the body will be designed to

Model Like clothes “to wear” on it, to stretch, smooth.

Pull billions of purchasing supporting industries

As the product terminals, Bossi Electric Park, will pull into the upstream production and related industries. Wu Bureau said early stages of development, where the purchase may be facing the country, but with the industrial development, close to procurement is necessary, which is bound to Nanjing and surrounding cities in the appliance industry core to form a circle. He predicted that there will not be put into operation less than the annual amount of 10.0 billion purchase.

Reporter has learned that many of the current domestic

Appliances raw materials

The device and other supporting companies are planning to Nanjing “camp”, and some have entered. In order to match with the scale of production, Jiangsu BSH Home Appliances Sales Company is also brewing capital increase.

quot;Appliances rental” market quietly heating up – Appliance Rental, fans – HC network appliance industry
Car Lease, rental brand clothing, jewelry leasing … … With the growth of people’s lives, the diversity of demand, rental industry deep into every corner of our lives. This summer, Home Appliances Wuhan extremely strong leasing business, university and some surrounding villages in the city, air conditioners, refrigerators and other appliance leasing the facade can be seen everywhere. Appliance Rental in bring people to enjoy convenient, quality second-hand home appliances worrisome. In fact, the “appliance rental” is not new, several large and medium cities in China, home appliance rental has been the rise for years, while in South Korea, the U.S. and other countries, household appliances leasing the consumption is very common, since the rental performance of the U.S. accounted for 30% of GDP. Hankou in Wuhan forward four, Wuchang Yuema Chang, etc. Electronic Flea market, a lot of second-hand shop owners are second-hand appliance rental appliances. Owner, said home appliance rental business this summer more than in previous years, especially in July when the continuous high temperature, air-conditioning leasing more popular. New job is “music rental family” Quietly rising despite lease appliances, but consumers have the response was different. Found in the market, many people never heard of home appliance rental, and some even asked: “appliances can also rent it?” There are other people that have heard of, but not lease appliances. Many people believe that rent appliances in use with the general feeling is that other people’s things, always to be worried about its security problems, it is not a sense of belonging, not the things themselves are not intimate with them. Now home appliance store in vigorously in all promotional activities, is actually quite cheap to buy new, not to spend some money. Should only buy new, can not afford do not need. , Of course, some people are authorized appliance rental. Xiaoxia is one of the representatives, “Take the rent air conditioning, the summer temperature is high, even with the house Fan Does not help, for those of us to work just for people who rent a used air conditioner cheaper than buying a new air conditioning and more, and so save money, and of resolving the hot issue, why not? ” It is understood that in the Beijing, Guangzhou, Shanghai, Wuhan and some other large cities, every year a large number of local or foreign graduates come to find work, most of them relatively cheap rental houses in some years, but most of the rental rooms do not provide home appliances, which provide a great rental for the home appliance market. Market expectations “regular army” Present, growing demand for household appliances leasing, lease covers a refrigerator, air conditioning, Washing machine , Television. Households spend a lot of second-hand home appliances business acquired dozens of dollars from residents to Jiujia Dian, a simple shell cleaning and refurbishment of second-hand home appliances can be rented or sold out, which is worrying security issues. For example washing machines, washing machine too long after the use of body encourages the growth of bacteria and microorganisms, also use more than retirement age of household electrical appliances are prone to leakage and other safety incidents. Appliance industry, said China’s huge holdings of traditional consumer electronics market, second-hand appliance rental market must be a big cake. Currently, second-hand goods market is still in the stage of cohabitation, people used home appliances lease can be approved, but also need some strong enterprises to positive guidance, the key is that these companies can achieve a ” Service “First, to meet consumer demand. Increase in automobile production and marketing Driven engineering plastics market 2009 7 engineering plastics market, the relative dispersion of concern products, engineering plastics, PMMA, PET, PET, nylon, EVA, POM, PPS, PC, PA6, TPU, SBS, polyurethane, PPO, PBT resin, glass fibers, PU, EVA, etc. are subject to interest. The overall situation of concern increased from last month, the most concerned about product is 13% polyester (polyester 6% + PET6% + PBT1%), nylon accounts for 8%, PMMA7%, EVA5%.

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