3.
1. Identification of Need<br />The Internet is getting more efficient tool for providing information and building relationship with customers <br /> Small-sized restaurants with limited budget should market efficiently with well-made websites. <br />This project is a feasibility study of constructing a website for a middle-sized local restaurant.<br />

4.
2. Identification of Market Group<br />West Lafayette<br />43.9% -- 20 to 24 years old<br />65% -- 15 to 34 years old<br /> West Lafayette + Lafayette <br />40 thousand people --15 to 34 years old<br /> Main visitors of the website<br />residents of Lafayette and West Lafayette<br />strongly appeal to teen-agers and young adults<br />Purdue University memgers -- high accessibility to the Internet <br /> Online marketing will be effective to our business. <br />

6.
4. Mission Statement <br />Paragraph 1 <br />potential visitors of the website <br />the importance of online marketing <br />clarifying the core value we can propose from online communication.<br /> Paragraph 2<br />website domain name and its appearance<br /> characteristics of our website and its structure<br />emphasized function rather than sophisticated design <br />we will ask a website design company to construct the template and will utilize the website and manage by ourselves after the construction <br /> Paragraph 3<br />special service provided<br />

9.
7. Bottom-line Questions<br />Isn’t it an excessive investment to construct and use website as a marketing tool? <br />Studies show that website is a good way to communicate with customers and to induce customer satisfaction and loyalty, if managed well.<br />Does online marketing really work? <br />Adequate responses to the customers’ feedback will significantly enhance the opportunity to lead customer’s satisfaction.<br />

10.
8. Website Construction and Design<br />1) Websites for small local restaurants – a case study of Chinatown Ice Cream Factory (CICF) in New York City<br />