Over the past year, web publishers across nearly all industries have been noticing visits from iPad ratchet up significantly. This is especially true if you’re in tech, fashion or another business that attracts an upmarket clientele. With good reason, you’ve been thinking about how to create an awesome experience for your iPad visitors. But according [...]

Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]

Just when we thought people were getting real about Klout, PeerIndex and other services intent on measuring your social influence, we’re noticing a fresh wave of anxiety rippling across the tech landscape. Evidence-based marketers can’t help but be attracted to metric-based popularity scores, especially when it comes to the brands they work for. But at [...]

Data from the marketing firm Exact Target indicates that customers are becoming increasingly cautious of following brands on social media sites like Facebook and Twitter. As brands battle for followers they are eager to embrace automation technology and ramp up engagement strategies to “out-post” the competition. But an IBM study entitled “From Social Media to [...]

Television and Web personality, video blogger and social media expert Shira Lazar embodies the evolution of entertainment journalism. Though she possesses the interviewing and reporting chops of a traditional entertainment reporter, she also has her finger on the pulse of the tech space and is adept at communicating with Web 2.0 audiences. As the creator, [...]

One of a content marketer’s goals is to create quality content that drives traffic to a website. But is video-sharing changing what we view as quality content? To quote MSNBC’s Suzanne Choney, “the eyes have it.” Since human beings are visual creatures, it doesn’t surprise me that video-sharing is on the rise. Each year, video-sharing [...]

As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before making each purchase. The rise of evidence-oriented consumers has reshaped the buying cycle and increased the importance of quality content, social media optimization and marketing technology. In Jim Leckinski’s [...]

According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar products, engagement strategy becomes key to a brand’s success. Social Media platforms are continuously offering new ways for brands to engage their [...]

Are the marketing automation “secrets” discussed here really so hard to come by? They shouldn’t be. Companies like Marketo and Eloqua tout these feature sets routinely in order to sell their products. Yet all too often, we find in the course of our marketing automation consulting work that marketing automation platforms are used for little [...]

A 2009 article in The Wallstreet Journal proclaimed triumphantly that “The Email Era” had officially come to an end. The article cited the rise of social media sites like Twitter and Facebook, stating that social platforms will “rewrite the way we communicate.” There is certainly data to support a shift to the social paradigm. In [...]