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Below are four different logos we’re considering for TouringPlans.com. Let us know which logo you find the most appealing by leaving a comment below. We’ll pick a response at random to receive a free one-year premium subscription.

The first logo is simple, which is good, but perhaps a different color for ‘plans’ than the rest of the text might make for an easier read. The blue you’ve used for the other choices would probably work well for this. #3 would be my second choice, but I would again suggest you change colors for ‘PLANS’ for improved legibility. This would also compliment your suitcase icon. The outline of ‘PLANS’ for #2 is a strain on the eyes, and I don’t think the ‘T’ of the fourth choice works with the text of the rest of the logo. Since http://www.touringplans.com is primarily a site intended to simplify a WDW vacation (make a plan, stick to it, see more stuff with less hassle), a simple logo should reflect the site’s purpose. The fact that none of the logos have much of a Disney look is good for any expansion (Vegas, baby) of the site’s aims in the future. Nice work, gang.

Option #4 is my favorite. It looks “bookish” and “educated” -giving me the sense that you and your website know what you’re talking about. #1 is very clean and professional, but also very bland. #2 is just too busy and the T/P in the circle is silly-looking. #3 looks like a PowerPoint I made today.

I prefer #1, with #4 a distant second. As someone else noted, the letters ‘TP’ in #2 make me think of toilet paper. And while I find #3 very attractive, I don’t think the suitcases are the right image for ‘touring plans.’ I always think of touringplans.com, at its core, to be about moving efficiently through the parks, which for me doesn’t have anything to do with suitcases. It is a nice looking logo though.

Option 1 is my choice (and I’m a professional graphic designer, so you can trust me… ha!). It’s clean, professional, classic yet has a modern touch (thanks to font choice). One vibrant color makes for very easy application (and fun flexibility should you want to go green for just one day on St Pats day, for example!). Nice circular icon will be easy to use in a huge variety of applications. The simplicity and scalability of that logo are great. Nice design! 🙂

For those who are encountering Touring Plans for the first time, you may want something in the logo that suggests all of the wonderful services you provide. #2 hints at that with the architectural look of the word “plans” as do the suitcases in #3. Could those suitcases be tweaked to faintly suggest mouse ears? Maybe with a T on one case and a P on the other? Or have the overlapping suitcase shadow contain a castle tower? If not, go with the retro look of #2 to reflect the classic nature of the parks.

As a designer, there are changes I’d make to each of these. In #1, the “t” is slightly off-center to the right. In #2, as others have mentioned, the “TP” makes me think of toilet paper. #3 is my favorite, but as others mentioned, your touring plans are about being fast and unburdened, not about suitcases. And #4 is almost identical to the WordPress logo!

Still, all of them are nicely designed and professional – I don’t mean to disparage your designer at all. The typography is really beautiful in all four. I’m just not sure that any of the icons brings across the sense of freedom, fun, lightness, and SPEED of park touring that’s the hallmark of the touring plans. My first instinct is a silhouette of a sneaker with wings, with the foot bent as if in mid-step, and the heel off the ground – something that says fun, casual travel, and zipping past all the “regular” tourists who don’t have your plans.

I like #1 considerably more than the others. Option 2 – like the words, but not the logo. Option 3 – The suitcases don’t work for me. Not cool enough graphic for hipster guys like Len & Fred. Option 4 – logo reminds me of Creative Chef or some knock off.

Ok, so I can’t say that any of these options feels “just right” to me. If I was forced to choose, I guess I would choose #1.

#4 is too fussy. I don’t care for the font of the T in the logo. It just doesn’t convey what I think of when I think of your web site, which, by the way, I love.

#3 is too reminiscent of a venn diagram, at least to me. I just can’t get past that. It’s too ambiguous, and I agree with another post when it says that the suitcases could also be construed as briefcases.

#2 just doesn’t gel for me, and now that others have mentioned the toilet paper thing I’m having a hard time getting past that.

Have you guys heard of Brian Tippetts? He is a bit of a font guru, espcially in the scrapbooking world. Recently, he worked for Creating Keepsakes Magazine, but he has moved on to scrapnfonts.com. He is super font savvy, and gives great tips. Check him out, I know that he was integral in the choosing of the newer (current) logo for the header of CK magazine. Just a thought.

I also agree with someone who mentioned the idea of showing movement or momentum in the logo. Maybe with a slant or some well-placed whoosh-y kind-of lines… or maybe not. 🙂

I’m a logo & typography geek (even though I’m not a designer – it’s just one of those things I’m obsessed with other than EPCOT ;). Of the four, #1 is the cleanest, and the typography is most interesting (but needs a little bit of tweaking.)

however, all four are unfortunately pretty forgettable. I’m not sure any of them really conveys anything about what you guys do – you could, without being TOO literal, integrate something theme-parky or disney-y (or map-y? or calendar-y?) into the logos (i.e. don’t integrate a mickey head, Disney will sue you anyways 😉 but think about what it is you guys do and see if you can capture at least a little of that passion in the design.

otherwise, honestly, all four of them seriously look like yet another vacation package search site. Expocitylineyakzoo or something…

i’m sure you’re happy with your logo designer, but if not I can recommend a few.

Dont listen!No to one ! lol One is to boring and non-memorable.It looks like a logo you could find on a pack of gum. And the red letters dont seem to lend themselves to Disneyesque / Florida colors. I like 3 or 4 . 3 has a strong association with it of what TP is all about , 4 is a bit MK Fantasyland like. Sort of fairytale which is what Disney is all about to me.

#4 resembles a real estate development sign.
#3 Too “thin” and “airy”
#2 The T over P in a circle..What other TP comes in a circle? Plus the word PLAN is empty, lacks commitment, seems unsure. Who wants that in a PLAN?
#1 SOLID circle, Weighted font repeated from logo image. Simple, non whimsical, to the point, elegant like that single piece of perfect jewelry rather than mounds of cheap.

Option #3 for sure is the best. It’s the only one that can be done without even needing TouringPlans underneath of it, every time. Otherwise you end up with a giant letter(s) as the short form of the logo. Plus it’s just a great picture. 🙂

I like #3. I think it’s the easiest to read. For someone not familiar with Touring Plans it automatically indicates what kind of website to expect. I also like that it’s the most symmetrical logo, the others seem off-balance to me with the circle at the front. #2 makes me think “TP? Toilet paper?”

I vote for option 3. I think it offers a better identity for you and is more memorable. When I clicked away from the page, that one was the one that stuck in my mind. Thanks for putting them up for our perusal!

I like #3 because it has luggage, and that’s cute. The others focus more on the T and that’s not as cute. The one that kinda sorta looks like TTA script is kinda neat but I wouldn’t want it as the logo, I don’t think. –Amy From Kentucky

#3 is the most appealing as it gives the web surfer the idea that your website has lots of insight about how to make the traveling experience to Disney that much better! and safer! and cheaper! and saving time at the same time!

It has to be option #1 because it’s the only one that includes the “.com” which is key to marketing. Other than that, I like the suitcase graphics on option #3, but the font/type is kinda boring on that one.(Maybe you could add the “.com” to option #3?)

#1. The red circle with the “T” would be an effective stand alone avatar for those situations where you need one. For example, it would show well as an app icon. And the full version of the logo shoould include .com, as #1 does.

I like #3 and #1 the best in that order. However with #3 if you use this logo on other items such as T-shirts or mugs you will have an issue will the over lap of colours when printing, not a big deal though for web use.

#1 caught my eye right away. Nice and clean. Plus I like the .com at the end of the name, just to confirm the website. #3 would be my second choice but since you didn’t ask for a 2nd choice, ignore that comment

I think I like #2 the best, but I would suggest maybe adding “.com” in a small font similar to option 1. Also, I might add an analog clock face to the circle with the numbers for 12, 3, 6 and 9, or at the least, maybe tick marks on the circle with hour and minute hands in the background which would help to signify that your site has something to do with time (savings).

My favorite is number 1.
– I like the red colour
– The fact that you have used all lower case letters appeals to me very much, not sure why, but somehow it comes across as more personal and likeable to me
– I think the type is easily legible and looks professional, but not “over-professional” (which I think is true for number 4 – that one looks like a cruiseline travel agent’s logo!)

I prefer # 1 of them all but do keep the pictures of the book in the top banner somehow. I think it would be a mistake to disassociate the website with the books in any way – there are the utlimate combo / upsell. The book itself is recognizable.

I believe the first choice (#1) is the best. First, I like the fact that it is red. Red is considered to be warm, dynamic, powerful, passionate, energetic, and exciting. Secondly, I like that it is all in lowercase letters giving me the feeling your site is simple and easy to understand, down to earth. Finally, I like it because it includes the “.com” at the end of “touringplans”. The name and the web address are one in the same reminding us where to go online when we need help planning our next Disney vacation!

#1 is the best as it seems so pleasing to the eye.
There is a smoothness to it and it does not feel abrupt. The rest seems like they would be missed when surfing through the website whereas the red color in the #1 logo would capture the eye.

Truthfully, none of them really do it for me. They don’t say “this is the unofficial web-site for the Unofficial Guide to WDW” or “we can help you save time and money on your next trip to WDW”, they’re just kind of plain and non-descript. However, I’ll vote anyway and say #1.

#4 is pretty much a copy of WordPress’s logo, so I would steer away from that for legal and originality reasons. #1 is simple and pleasing and inline which is easier to use for web sites specificially. I like the #3 uses two colors and it is the most original, so I vote #3.

I like #4, but it’s because of the CamelCase. 😉 Once a Java programmer, always a Java programmer. If you’d numbered from 0-3 rather than 1-4, the zeroth would have won for similar, but C programmer reason. 😉