Yukka's managing director Robby Sur said: "This collection meets the demand in the market at a price point level for customers looking to buy into the exclusive nature of today's streetwear and urban brands.

"Each piece will be limited 300 units worldwide with no re-runs, with new designs turning over every 6-8 weeks"

"The range represents a change in our business model, allowing us to progress towards a more controlled distribution channel and create a much more commercially viable and scalable business."

The brand will sit next to other exclusive streetwear brands from, among many others, Ed Hardy, Addict, Ecko, RocaWear, L-R-G, Artful Dodger, Junk Food and Converse.