Johnnie Web

You have heard the term influencer marketing, but what does it mean? It is a simple idea, where you get one person (or group) to change the directionality of your brand with their influence on their audience. You can accomplish this by reaching out and helping them with their specific…

Many businesses use email to communicate with customers. It can be incredibly effective if used correctly. According to experts, every dollar you invest in your email marketing, you’ll make $38 back. That sounds great, of course, because it means one email could make you hundreds, if not thousands, of dollars....

So you've finally cracked the content creation issue and you're publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You're even making guest appearances on podcasts and blogs, but now months later, you've barely seen any...

If you're in a hurry and need an answer to this question now, then yes, video can help increase your conversions, but you have to do it right or you will waste a LOT of money on your campaigns. A lot of marketers are trying to figure out the best...

Here is one of the big questions hiring managers at companies are asking these days. Do videos about company culture and mission help attract more (and better) candidates? When a company’s human resources department is seeking applications for an open position, they often post the job on the company website,…

Did you know that using numbers and data in your content can boost engagement, but using too many adverbs could kill it? There are many aspects to writing content that stimulates action from your readers — a lot of which writers don’t know or do not implement. If you are…

Do you currently believe that all of your website visitors hold the same value? Unless every visitor that comes to your website or opens an email converts to a customer, then this way of thinking is wrong and could be costly for your sales team and business. As with any…

Do you know your customers like the back of your hand? If your answer is no, then you’re making the same mistake countless businesses make when trying to increase their ROI. Why Should We Develop Digital Personas? Customers are the thriving source of every business, so it only makes sense…

If you do any kind of business online, you know the importance of having a great design that will retain visitors, but did you know that it goes further than just the layout and color schemes? The typography you use for the text on your site has been proven in…

What makes people click on your blog posts? If you think it’s your content, then you’re wrong. The first thing Internet users see are the headline and photo, making these two key components of drawing in readers. When your blog posts have compelling headlines that scream “click me!”, then you…