Cleanser:
· Users across all skin types notice improvements in their skin’s appearance, as well as improved texture of the skin.
· 60% of users cut out 2 or more products
· 55% of users are able to take shorter
showers with fewer products

Shampoo:
· Users across all hair types notice their hair looks shinier, fuller, healthier, and feels softer and stronger.
· 62% of users are able to wash their hair less often, especially when paired with the AO+ Mist
· 20% of users are able to cut out conditioner
· The average user is able to save over 55 gallons of water per month by cutting down on hair-washing alone

Moisturizer:
· Users noticed significant results in the texture and appearance of their skin.
· 83% of users said their skin felt more hydrated after 2 weeks
· 74% said their skin got better
· 53% said it improved problem areas