Category Archives: Nonprofit Madness

Post navigation

This past Wednesday, I had the honor to speak at the Missouri Community Action Network’s Strategic Communication training. Strategic Communications for nonprofits is a big interest here at The Rebecca Gordon Group.

Our discussion this week was focused on website development for nonprofits. Whether you work in a big or small shop your online location needs to build awareness, drive action and advance engagement. We borrowed pieces of Kivi Leroux Miller’s 2016 Nonprofit Trends Infographic in our presentation below. We love her nonprofit communications blog.

Our Nonprofit Madness tournament opened for voting today and it has been very exciting. This is our second year and it is so much fun to learn about 16 amazing organizations that are working hard to make life better in our communities. Check it out.

Since Nonprofit Madness is all about getting people to vote online for your organization I thought I would share this article from the smart people over at HubSpot about some new data they have collected about where nonprofits spend their time with social media.

They recently surveyed over 9,000 small-to-medium sized nonprofits in the U.S. and Canada and there was some interesting highlights.

An overwhelming majority of nonprofits list Facebook as their primary social network.

Most nonprofits do not have a documented social media strategy.

Goals are varied and diverse, about half are measuring results.

Responsibility typically falls to only one employee.

Tracking the social media accounts of donors within a donor database is a rare practice.

We are excited to announce that Heart of Missouri Court Appointed Special Advocates (CASA) is the winner of the 2013 Nonprofit Madness bracket tournament. They will be awarded $250 and an engraved award from The Rebecca Gordon Group on April 26, 2013 at Heart of Missouri CASA’s Mi CASA es Su CASA community dinner event at the Theta sorority house on the MU campus.

Heart of Missouri CASA‘s mission is to train and support volunteers to be exceptionalvoices for every abused and neglected child in Boone and Callaway county family courts. Read more about Heart of Missouri CASA and their upcoming events in our blog post, or visit their website at: www.heartofmissouricasa.com.

Heart of Missouri CASA defeated Big Brother Big Sisters of Central Missouri in the Championship match with more than 54 percent of the vote. You can view all the results here.

Thank you so much to everyone who voted in Nonprofit Madness this year. We had such a blast putting it on and hope to do it again next year!

In case you weren’t following along the past two weeks, Nonprofit Madness is a 16 “team” tournament, matching nonprofits in Missouri against each other, head-to-head, NCAA bracket style. The winner of each head-to-head matchup was determined by online voting. There were four rounds of voting, each lasting four days, including the Sustainable 16, Impactful 8, Effective 4 and the Championship.