Creating a Business Identity – Before and After

I was interviewed for a magazine this week on how to create a business marketing kit and I thought this would be a good time to give an example of the identity creation process with a project hat I recently finished.

One of the promotional opportunities that I offer on a site that I publish for my local community are articles focused on a particular niche with some very cool advertising and SEO options for businesses in that niche.

While contacting businesses that were related to one of those articles, I met Pedro Juarez with Poker Pool Plaster. Mr. Juarez was interested in advertising; however, he needed a web site and someone to put together his display ads.

He was in luck, because that is just what I do.

Mr. Juarez had tried launching a web site for his business a several times before. He had a Yellow Page site on pokerplaster.com and another package site on pokerpoolplaster.com that was never finished. I had to register a new domain name for him at poker-plaster.com as the other two domains were locked into the other service providers.

Selecting the Color Scheme

The name, Poker Pool Plaster, gave the impression that the business only providing plastering services, which is not the case. After discussing it with the client, everyone agreed that making a slight name change to “Poker Pools & Plaster” would be more representative of the range of services that the business provided.

We decided to create a site for him using our Business Builder web site platform. It makes it easy for the owner to do updates themselves to the content. A photo gallery was also included so that new images could be added with a simple, one-click upload.

That’s a really interesting take on upgrading a web presence. I never would have thought of that. I’ve always tended to start from scratch when redesigning my sites, but now I think I’ll try a bit of what I see here.