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Writetightandlively. Good broadcast writing uses
primarily tight, simple declarative sentences and sticks to one idea per sentence. It avoids the longer clauses of print writing. You’re writing for the ear. How can you help the listener to see what you’re saying?

Putthepowerattheend. This is a broadcast
tip. It’s also magical for print. Powerful stories have powerful sentences. Identify the most important or surprising part of every sentence and order the information accordingly.

Writetheinvisibletext. Use the words that
your audience will look for most. Use free keyword help services like Google. https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS

“I remember a police story
in the St. Pete Times. It was an oppressively hot, humid Florida day, and things started to go badly for a family who lived in town. “First the air-conditioner broke down, making it unbearably sticky for the husband, wife, and mother-in-law. The mother-in-law’s irritation increased when the TV went on the blink.” Saturday, March 22, 2014

“The reporter didn’t tell me,
but I wanted to know … what was the woman watching at the time? Was it Jeopardy? Wheel of Fortune? Maybe One Life to Live? “The older woman complained to her son-in-law that the TV wasn’t working. So the son-in-law did what any Florida man would do under such circumstances: He shot out the screen of the television set with a handgun.” Saturday, March 22, 2014

“What followed was a stand-off
with police and the man’s eventual surrender. “The reporter, does tell us, bless her, that the man’s foul mood and subsequent violence were influenced by the fact that he drank 24 cans of beer that day. Black Label beer. “Not Heineken or Budweiser or Coors. But Black Label. Saturday, March 22, 2014

“What followed was a stand-off
with police and the man’s eventual surrender. “The reporter, does tell us, bless her, that the man’s foul mood and subsequent violence were influenced by the fact that he drank 24 cans of beer that day. Black Label beer. “Not Heineken or Budweiser or Coors. But Black Label. “No wonder he shot out the television.” Saturday, March 22, 2014