Bekker's Blog by Scott Bekker, Editor in Chief

Partners: Time To Be an Entrepreneur in Chief?

Microsoft U.S. channel chief Jenni Flinders has an interesting recent blog post about redefining your role in your business.

Acknowledging that most partners had an entrepreneurial start, she calls on partners to avoid the comfortable rut of day-to-day business post start-up:

"I encourage each of you to consider how you can be your own company's Entrepreneur in Chief, bring a sense of energy and urgency to your daily work, even if you're well past true start-up stage."

Given that companies in the channel need to reinvent themselves on a constant basis, it's timely advice. Flinders' call may be even more appropriate now in this time of broad industry shifts to mobile and cloud.