Maybe advertising is a kind of gravy. A garnish that adds taste to everything it touches. It's not necessary, but it makes whatever it touches easier to chew. This is a collection of advertising and other things that make life go down a little smoother.

October 06, 2014

Spike & Die: The Agency Approach to Making Platforms

Love this article in FastCo by Leif Abraham. It's about how the agency model is perfect for making campaigns but not for making platforms, which is something more and more agencies are being asked to do.