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Campaign Development Advertising Account Executive

• Manage creative execution of monthly direct mail marketing initiatives and multiple version programs to hit key deliverable dates and marketing schedules. • Orchestrate and execute direct mail programs according to group/marketing needs while ensuring adherence to budget. • Drive creative program simplification, upstream engagement in creative design and support efficiency in execution without sacrificing strategic objectives. • Manage day to day interaction and process workflows with production team and marketing contacts. • Leverage manufacturing platforms across products and channels to drive cost savings, productivity improvements and process efficiency/control, ensuring the most effective operating model. • Manage campaign level activities and work closely with other Card Acquisition LOBs including Advertising, Legal, Customer Offers and Targeting and external vendors. • Operate across organizational lines and effectively communicate with all levels of management and business partners within internal and external business areas • Drive operational excellence by managing overall risk and meeting compliance requirements. • Proactively identify and resolve risk in day-to-day activities, pursue any necessary escalation around risk and implement improvement initiatives as needed to assure controlled manufacturing environment.

Tactical Requirements: • Incorporate marketing strategy, testing initiatives, regulatory disclosures and branding guidelines into direct mail packages. • Partner with internal and external advertising agencies on creative development and ensure that packages accurately reflect pricing and strategy • Validate upfront inputs prior to production start and ensure accuracy of source code setup, laserline build and DMI test file build. • Utilize manufacturing platform designed to support prospect-level creative development; build and audit logic to support complex versioning (pricing, value prop, strategy, marketing content) within each campaign • Manage daily updates to logic-driven platform to ensure that creative package is produced as scoped • Facilitates review of copy renderings in a group setting to evaluate accuracy and ensure instructions (strategy) were applied as intended. Ensure all relevant copy updates, legal updates and disclosure content is accurate • Drive timely adherence on all production deliverables across global, production, marketing and vendor teams to ensure target mail drop dates. • Audit all URL content and confirm that URLS reflect offer on DM copy including group-specific detail (logos, card art) and disclosures where needed • Manage program requirements surrounding all output and support change-management where elements (logos, disclosures, marketing copy, etc) require updates. • Manage content within database-of-record to maintain critical program history and detail required to support lettershop instructions. • Review laser and insertion materials that are produced based on Lead file output and ensure accuracy prior to print stage. • Review preprint content to ensure that materials are accurate & represent the correct pre-printed areas. • Coordinate weekly production meetings with marketing partners and maintain daily communication with vendors throughout production cycle.

Required: • Bachelors degree• 3 + years of advertising agency experience in account management working with financial services clients on direct mail deliverables • Proficient with Microsoft Word, Excel and Outlook •Proven ability to prioritize, establish and manage tasks with attention to meeting deadlines, specifically, working on 3 months of consecutive mail campaigns with ability to manage across all deliverables based on program deadlines • Must have strong organizational skills and the ability to multi-task in a high volume environment • Demonstrated ability to identify, analyze and solve problems • Ability to work independently as well as with team • Self-motivated and results oriented • Strong oral and written communication skills • Consistent attention to detail • Desire to operate across organizational lines to foster teamwork and trust •Overall disposition of someone who works well with a team, has great attitude and willingness to learn •Attention to detail, strong proofing skills (no typos or grammatical errors on resumes!) •Experience working in a fast paced environment •Experience working in an environment with a high degree of accountability •Ability to multitask & prioritize based on competing deliverables •Ability to escalate issues