Vision & Values

This family-run business takes a long term view of our investment in citrus and stonefruits, and we believe in sharing the long term benefits with staff, community and WA. Hence, "Sharing the freshness of WA" is at the heart of AGRIFresh, where our vision is:to grow and package consistent, high quality and premium fresh fruits, becoming the preferred supplier to merchants, exporters, importers and food outlets, both in Australia and international markets.

Guided by our values, industry and community participation are core priorities for AGRFresh.
Presently, we are actively involved with the leadership workgroups for both citrus and stonefruits to chart growth and promotional strategies. Similarly, at the community level, AGRIFresh has sponsored various activities like the annual Moora Agriculture Show and the charity Bed Races, including school visits to distribute fresh citrus to promote healthy food choices.