If people won't even listen to written works, why would they actually read them?

*facepalms*

Seriously folks, if that questions is representative of the intellectual level of his analysis, I'm not sure what to say, as all Mr. Elgan would hear is a whooshing sound while things keep on flying over his head.

He's also trying way too hard for that participatory angle, IMHO. Furthermore, while I'm unsure whether books actually need saving or not, I can say with confidence that talking me into reading things on a postage stamp sized phone screen is not the way to go about it.