888.com Expecting Big Returns From US Gaming

2013 has proved to be a good year so far for 888 Holdings. Their Facebook real money application was launched and is doing well and the bigger issue of the legalized US poker market looks set to bring them even further success. The latest news from Nevada is that the first real money poker hand will be dealt this summer. CEO Brian Mattingley says that all 888 are waiting for is a final sign off regarding their software by the Nevada Gaming Control Board and once this formality has been seen to then 888 are free to begin dealing as the Interactive Gaming Service Provider license is is already in place. After this sign off 888 the deals that are already in place with three companies, Treasure Island, Caesar's Interactive and WMS Industries will start to be pushed forward albeit slowly. There are no great hopes for an immediate success in Nevada and to some extent this will be a testing ground for 888 who fully intend to compete in every regulated market in the US arena, having already made their intentions known in other regulated states such as New Jersey. With what is likely to be a small player pool and little liquidity to play with then Nevada will not provide 888 with huge profit and it is the interstate compacts that they will be pinning their hopes on. This may however not happen until 2015 until other states decide to regulate online poker and it would take a few of the larger states for online poker to really take off in the US. Nevada already has legislation in place that allows for such deals and to all intents and purposes is playing the waiting game. Shares of 888 Holdings have doubled in the last 12 months on the back of this news and Mattingley believes that 2015 will be the real growth year.
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