Redfin Brings To Life Its Modern Approach To Buying A Home

Sausalito, CA, February 8, 2018 – Redfin, the next-generation real estate brokerage, is kicking off the year with new advertising from Butler, Shine, Stern & Partners.

The spot follows the journey of one young couple in search of a new home, highlighting their ability to get new home listing alerts faster than other buyers, book tours straight from their Redfin app, and work directly with a local Redfin agent who guides them every step of the way until they find the home that’s right for them.

Buying or selling a home has never been considered an easy process; however, this year Redfin predicts that with the new tax rules, low housing inventory, and rising interest rates, the process will be even more complex.

“Our challenge was to show how the magic of Redfin technology combined with the personal service of a Redfin agent can help people find and buy the best home possible, often in competitive real estate markets,” said Lindsay Grant, Group Business Director at BSSP. “The concept of being transported from home to home just by opening a door gave us the visual framework to do that, while building the connection between the customers and the agent along the way.”

The new Redfin TV spot debuted in Boston during the Super Bowl this past Sunday, and will air in select markets across the country over the next several months.

About Redfin
Redfin (www.redfin.com) is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer’s favor. Founded by software engineers, Redfin has the country’s #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry’s lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $50 billion in home sales.

About BSSP
BSSP (bssp.com) is a full-service communications agency based in Sausalito, CA, providing marketing services to brands and companies including Mitsubishi Motors, Nature Made Vitamins, 2K Sports, Redfin, Greyhound, Premier Protein, PowerBar, Blue Shield of California, FootJoy, Sovos Brands and others. Adweek named BSSP Small Agency of the Decade, and Outside Magazine has consistently recognized the agency as one of the Best Places to Work in America.