This week i09 discussed Agloe, the non-existent town included on a map in order to entrap copycats - make your own darn map! When Esso took Rand-McNally to court, however, it was discovered that R-M got the information not from Esso, but from county records, resulting from a business owner naming his store "Agloe General Store," which then created named references to that area.

I immediately drew parallels to the book Frindle, in which a young man decides to prove that he can create a word. Nick renames his pen to a frindle and, in seemingly no time, he no longer has to promote it as such and it becomes a successful and accepted name.