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Our principles

Our ingredients

High performance, quality and safe ingredients are our priority. Working closely with our ingredient farmers and growers is very important to us and truly believe it is worth the extra effort when we see the difference our ingredients make to our products.

Responsible sourcing

We’re passionate about responsible sourcing. Our botanical and formulation experts balance factors such as performance, sustainability, ethics and organic practices to determine the best source for us to use.

Our environment

It's our legacy too, so we're always working on improving our environmental impact following the principles 'reduce, re-use, recycle'. We know we’re not perfect, but the more we do, the better we get. Progress not perfection.

Animal testing

We never do it and are certified under the Humane Cosmetic Standard by Cruelty Free International (previously known as the BUAV).

No animal ingredients

None of our ingredients are derived directly from animals. However, in some of our formulations we use animal-friendly ingredients such as beeswax and manuka honey. All our products are suitable for vegetarians.

Plant oils and extracts

We love plant oils and extracts for their unique chemistry and use them at levels that make a genuine difference to skin.

Preservatives

Some of our formulations are preservative-free. We do use preservatives when absolutely essential for product safety. We use relatively low concentrations of the highest grade, broad-spectrum preservatives and consider natural preservatives wherever possible.

Packaging

We carefully consider all our packaging to ensure that it is best for our products while minimising its impact upon the environment.

About us

We are passionate about all we do and always keep in mind our 'precious recipe', a combination of carefully selected ingredients that make us who we are.