]]>Uber and Ola cabs revolutionised intra city travel in India. Ola and Uber cabs became ubiquitous with cabs running around the city. With the increasing popularity came, opportunity to advertise in Ola and Uber Cabs. Both Ola and Uber cabs have limited yet interesting advertising opportunities available. Ads on Ola and Uber cabs can be placed both inside and outside of the cabs.

You can get complete pricing and images of Uber and Ola cabs advertising here. In the page when you select a media option, look for Cab type in advanced filter. You can select Ola and Uber cabs in case you are interested to place ads in these cabs.

As an agency who handles advertising in cabs of Ola and Uber, please contact us to get best plan and ad rates.

]]>http://blog.themediaant.com/advertise-uber-ola-cabs/feed/0How much to spend on YouTube ads?http://blog.themediaant.com/much-spend-tube-ads/
http://blog.themediaant.com/much-spend-tube-ads/#respondTue, 20 Feb 2018 06:39:24 +0000http://blog.themediaant.com/?p=6292YouTube is now the second largest destination for online searches after Google. Cheap Data and abundant free content has been driving the usage of YouTube over last 2...

]]>YouTube is now the second largest destination for online searches after Google. Cheap Data and abundant free content has been driving the usage of YouTube over last 2 years. YT is now a mass media than a niche digital platform.

As an advertiser, YouTube has always be fascinating for me. The ability to target the exact guy, paying only when someone completes seeing the ad and reaching out to the same guy across platforms, makes it a wonderful advertising medium both for branding as well as performance.

As a planner, a question I am frequently asked by the advertisers is “How much should I spend on YouTube ads?”

While the right marketing approach would be to ascertain number of people that the brand would want to reach out to, then decide on a frequency and ultimately arrive at a budget. But arriving at a reach is not as simple as it sounds.

Most advertisers ended up rephrasing the question ” What is a good spend on YouTube ?”

So we looked at top 10 YouTube advertisers in India across months . (Source: afaq Top 10 You Tube Advertisers Jan-Dec 2017)

Using our internal benchmark on Cost per View we arrived at a range of spend for top categories on YouTube.

Spend value is in INR Million for a single campaign

How to read the chart?

Top BFSI brands spend in between 9 Lakhs to 15 Lakhs for a campaign.

These numbers are indicative and is one of the factors in deciding on a budget. Other important factor that should be used is ROI. In case the marketing objective is short term performance, keep spending till your ROI is positive. In most cases actual budget for a brand would lie somewhere in between.

If you are looking to add You Tube advertising in your marketing mix and looking for a plan, The Media Ant can be of help. Being a Red Badge partner of Google, you can be assured of the best targeting, planning and pricing for your You Tube campaign from The Media Ant.

]]>http://blog.themediaant.com/irs-2017-trivia-quiz/feed/0Listing on Just Dialhttp://blog.themediaant.com/listing-just-dial/
http://blog.themediaant.com/listing-just-dial/#respondTue, 23 Jan 2018 05:56:37 +0000http://blog.themediaant.com/?p=2590Just Dial was the pioneer in business listing and discovery. Just Dial became the default for anyone looking buy viagra on line for a service. Today Just Dial...

]]>Just Dial was the pioneer in business listing and discovery. Just Dial became the default for anyone looking buy viagra on line for a service. Today Just Dial is not as dominant as it was in past but still a large number of enquires are being generated on their platform.

]]>http://blog.themediaant.com/listing-just-dial/feed/0Best Practices for Email Marketinghttp://blog.themediaant.com/best-practices-for-email-marketing/
http://blog.themediaant.com/best-practices-for-email-marketing/#respondTue, 23 Jan 2018 05:49:42 +0000http://blog.themediaant.com/?p=2585In a recent survey of marketing professionals, email marketing came to the top in terms of performance. Email marketing is almost no cost marketing effort, scalable and can...

]]>In a recent survey of marketing professionals, email marketing came to the top in terms of performance. Email marketing is almost no cost marketing effort, scalable and can be tested. These features make email marketing a darling of every marketer.

Here are a few best practices and tips for a successful email marketing campaign.

Create a clean list – Know who are you sending the mail to. Sending mails to random email ids and junk database destroys your email credibility. Mails start going to spam over a period of time

Good subject line – Unless the subject line is enticing enough, no one is going to open the mail. High Open Rate is fundamental to any successful email marketing

Clear call to action – End of the day, you want people to open the mail, read the mail and take an action. After the 3rd step clear and a single Call to action. Multiple call to actions, confuse the users and is not the right practice

Test multiple subject lines and call to action. It takes time for perfection

]]>http://blog.themediaant.com/best-practices-for-email-marketing/feed/0Facebook – The Best free advertising toolhttp://blog.themediaant.com/facebook-best-free-advertising-tool/
http://blog.themediaant.com/facebook-best-free-advertising-tool/#respondMon, 22 Jan 2018 09:58:24 +0000http://blog.themediaant.com/?p=2580With one sixth of the world’s population using it, no wonder Facebook is the most powerful advertising tool for any marketer. While Facebook provides both free and paid...

]]>With one sixth of the world’s population using it, no wonder Facebook is the most powerful advertising tool for any marketer. While Facebook provides both free and paid advertising options, this blog is about the free marketing available in Facebook.

Facebook Business is similar to Google My Business. Once this page is created, any search happening either for your brand or the category, your Facebook Business page would appear. While your page competes with million other similar pages to appear, Facebook uses it’s understanding of these searches and show the most relevant business pages. A business with multiple locations can have multiple listings under same umbrella business. For e.g. a cake shop with 8 branches need not create 8 different pages. A single page with 8 locations is acceptable and depending on where and what the user is searching for, the right location would appear.

Facebook business listing can happen either through a Facebook page of listing as Facebook places.

Another powerful tool in free Facebook advertising is posts. A post is text or image mention on your page.. This is shown to a set of FB users for free and if found relevant is then shown to a greater audience.

So, if you are planning to advertise, ensure your Facebook page is up and live with images and posts.

]]>For a non starter, SEO is how the results appear on Google Search. When you search for something on Google and the links appear below, that’s called Search Engine Optimization or SEO in short. Not to be confused with the ads, which have “Ad” mentioned on left hand side.

SEO is compulsory for any business that has an online presence. Among all marketing activities paid or free, if I had to recommend one to pick, it would be SEO. A website can have anywhere between 40% to 100% of their traffic coming through Google searches, it is free and also it makes your cost when you run paid advertising on Google.

SEO is not one time process and makes sense to look at is as an integral continuous long term part of the marketing mix.

]]>http://blog.themediaant.com/search-engine-optimization-market-free/feed/0How to use Google My Businesss?http://blog.themediaant.com/use-google-businesss/
http://blog.themediaant.com/use-google-businesss/#respondMon, 22 Jan 2018 08:56:44 +0000http://blog.themediaant.com/?p=2569Google My Business is the free listing service of Google. It was created to help businesses which are predominantly offline and have a physical store. This is a...

]]>Google My Business is the free listing service of Google. It was created to help businesses which are predominantly offline and have a physical store.

This is a free service and one of the most effective means of free advertising for your physical store.

Details of the shop like address, products, rating, working hours etc. appears right when people are searching for your business or businesses like yours on Google Search or Maps.

This is one of the most powerful advertising tool for an offline business.

While one is expected to create their own business profile on Google My Business, don’t be surprised if you store already appears in searches. Google has a full time team mapping the offline stores and listing them online.

In case you are not already there, click Here to register your business.

]]>http://blog.themediaant.com/use-google-businesss/feed/0Digital plan for advertising on top entertainment platforms in Indiahttp://blog.themediaant.com/digital-plan-advertising-top-entertainment-platforms-india/
http://blog.themediaant.com/digital-plan-advertising-top-entertainment-platforms-india/#respondMon, 22 Jan 2018 06:56:22 +0000http://blog.themediaant.com/?p=2563You can download from this post a digital plan that will help you advertise on top Entertainment websites & apps in India. These include movie ticketing platforms like...

]]>You can download from this post a digital plan that will help you advertise on top Entertainment websites & apps in India. These include movie ticketing platforms like Bookmyshow and PVR Cinemas. It also includes on demand content and video sites like Hotstar, Sony Liv, Saavn, Gaana and Voot. These entertainment News apps & sites have been picked up keeping in mind the popularity and effectiveness of the platforms.

Rates for digital advertising on entertainment platforms in India keep changing and hence rates are not mentioned here. You can get the latest rate by clicking Here

List of top digital Entertainment platforms in India is mentioned in the table below: