If you belong to a sales-oriented organization, (like many B2B and high customer LTV companies), sales leads are your lifeblood. Most founders and sales leaders I come across feel pretty confident in their ability to [...]

Small business owners often feel overwhelmed to begin with, so when presented with the idea of adding recurring marketing activities to their plate such as blogging or email marketing… their brains tend to just shut [...]

Guerrilla Marketing is a term that was coined in the 80’s about achieving conventional marketing goals with unconventional methods… i.e. generating demand creatively without spending lots of money. Before the age of the internet, [...]

Risk The experimental budget is probably one of the most misunderstood concepts in startup culture. Founders and investors want predictability. Marketers want creative freedom. This friction is the source of many disagreements and misunderstandings. Founders [...]

I recently wrote an article for The Silicon Prairie News about the importance of lead source attribution: the ability to match every dollar of revenue earned to dollars spent on paid advertising and time spent [...]

Relevant Content Marketing is for Entrepreneurs and Marketing Professionals with limited time, money, and resources; who are willing to work hard, and genuinely want to help other people with their products and services.