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MOST READ INTERVIEWS

Balkans.com: The social networking boom has turned into a global phenomenon and a virtual way of life (both private and professional) for some. Speaking to Balkans.com about the future of social networking from a corporate perspective, Ivana Jovanovic, ESS & TS Marketing Manager at Hewlett-Packard in Serbia , explains: All businesses are looking for a way to leverage social media to help their own sites and brands. Social media is a very important tool for HP, especially in the area of B2B communications strategy. We are investing resources in establishing an infrastructure that will enable us to interact with customers, partners, employees and influencers.Ivana Jovanović: Our marketing organisation, besides having a classical vertical direction, is also structured horizontally via centres of expertise. One of them is dealing with creating and implementing digital media strategies.

You have been like an ambassador for Serbia, traveling to many places around the world to enhance business ties for Serbia. What are the most interesting places you have visited, and what has the general response been?

I am delighted to mention that I have received positive interest in Serbia wherever I have been. Sadly the current global recession has not helped too much to draw investors, but that does mean that we can not move ahead and plan ahead.

I would say the most interesting places that want to know more about Serbia are the members of the European Union, Russia, and the United States. In addition, our government has been very good with incentives for attracting foreign companies to Serbia since they are treated as Serbian national companies with free transfer of financial and other assets, a low corporate profit tax of 10%, a low flat income tax rate of 12%, and a ten-year tax holiday for fixed-asset investments of above $7 million, and the creation of 100 new jobs.

Mark Pullen: The marina itself opened in 2009, but how is the overall development progressing and what’s the timeline for residential facilities etc.?

Oliver Corlette: Overall development is progressing very well and we formally opened our marina last summer with 85 berths available for vessels up to 100 metres in length. We are currently expanding our marina capacity to almost 200 berths for this summer. Our first fully sold landmark building is already built, with 29 luxury apartments and 1,000 square-metres of retail space and restaurants.

Balkans.com: Which countries in the region that you are familiar with offer the best business environment for investors? UniCredit Bank: All countries of the Balkans have advantages and disadvantages, but certainly countries that have already joined the European Union or are at the door of the EU have great conveniences.

Balkans.com: Which countries in the Balkans does your company operate in? TeleTrader Software AG: TeleTrader is operating a development center in Belgrade since 1997. Currently TeleTrader employs over 50 highly skilled programmers who develop all software solutions we offer to our customers globally. In addition to our existing CEE focus we also established more than 2 years ago sales activities in the SEE region namely in Slovenia, Croatia, Bosnia and Herzegovina and Serbia because we saw and still see a lot of potential for TeleTrader products in the Balkan region.