i would have preferred this test of the subjects were blindfolded. i don't really care what other people think about their food after looking at the color of the cup it's served in. that just means most people have bad taste and merely look for familiarity/predictability.

but, if by some magic, cup color affected the real taste of food, that would be fascinating. probably because it would mean magic and make sarah palin president.

pute kisses like a man:i would have preferred this test of the subjects were blindfolded. i don't really care what other people think about their food after looking at the color of the cup it's served in. that just means most people have bad taste and merely look for familiarity/predictability.

but, if by some magic, cup color affected the real taste of food, that would be fascinating. probably because it would mean magic and make sarah palin president.

That's... a little ridiculous. The whole thing is tied to seeing the cup. Of course the effect will go away in you're blindfolded. You know how people hold their noses to make eating some things easier? Same principle. Block off one sense (or influence it some other way) and the whole experience is changed.