As mobile and apps continue to change the face of retail, shoppers are becoming more tech-savvy. E-commerce growth is slated to jump from $1.47 trillion in 2014 to over $1.7 trillion this year. Mobile is answering customer demands for omni-channel needs and helping to bring more people into brick-and-mortar stores. Mobile is one of the […]

While technology is changing the shopping experience, the challenge has been keeping that experience human. WAN and Wi-Fi rank among the most widely used technologies retailers are beginning to integrate into their customer strategies. Showrooming has become a huge retail burden. Customers might come into your store only to check prices, availability, colors, size, etc. […]

Showrooming is the enemy of brick-and-mortar stores. This is when consumers visit brick-and-mortar stores only to compare prices online with their mobile devices. Consumers who want to look, touch, and try on items physically but purchase elsewhere are showroomers. There are ways retail can fight back against this by building customer loyalty through their own […]

Last year there were nearly 800 security breaches among e-retailers. Each of these breaches cost retailers about $200 each and the trust of current and former customers. So what can retailers do to protect themselves? Tokenization and other similar technologies are available that convert credit card data into unbreakable code. HSN Inc. is highly ranked […]

Most people think of apps rather than mobile when it comes to e-commerce. Why?Apps are trendier and more popular, but here are three reasons why you should consider mobile first: It costs less to develop, mobile technology is similar to app development, and most native apps have limited success. The choice of mobile web development […]

Every retailer has inventory they can’t sell. Whether it’s the end of the season and people don’t need the products or they’re the wrong sizes or colors, you are stuck with shelves of inventory you need to decide what to do with. You can avoid this in five different ways. Proper product placement helps products […]

It costs more to find new customers than keep existing ones. Why? You have to spend more time and effort on ad campaigns, introducing customers to your brand, and pitching your products or services to those who haven’t done business with you before. So how do you retain your current customers? A simple “thank you” […]

Spring cleaning does not just apply to your home but to your business as well! Do you have seasonal inventory you haven’t sold? Depending on what it is or if you plan to put it out next year, you may want to donate it to save shelf space for new inventory. If you are unsure […]

How often do people abandon their shopping carts in brick-and-mortar stores? It happens infrequently, so why do people abandon their shopping carts online? There are about a dozen reasons, but most often they are met with hidden fees, so when they get to checkout, they decide to abandon their carts. Others use the cart as […]

While omni-channel shopping exists, there is still a percentage of shoppers who only make purchases on mobile devices. Why? People are busy; they have families, jobs, school, etc. So how do you focus on the mobile-only shopper? You can leverage your customer’s geolocation by detecting their location and sending promotions based on their area. Use […]