How MichaelW started their logo design journey

Company name

I-Lead Gear

Overview

Our company was formed by a group of individuals with a passion for sports, education / coaching. The goal is to develop a brand of athletic apparel that is not only perceived as "cool" by student athletes of all ages but also a brand that stands for something positive in life...... LEAD. Our brand and Company will promote the development of leadership qualities on and off the field with the goal of student athletes becoming successful in life. Characteristics include: integrity, good work ethic, respect, strength, perseverance and personal sacrifice. Company motto is don't follow........lead. This logo is our primary focus at this point and is critical to our company's success. We will monitor results closely and provide timely feedback.

Tell us a bit about who you are and the people you reach

Targeting student athlete of all ages, but needs to be a brand/logo that can and will be worn by adults (teachers, coaches, parents) as well.

Requirements

We are looking for a logo that incorporates both our company name and a brand logo/symbol that can stand-alone apart from the name. The name portion can be I-LEAD by itself or I-LEAD GEAR. You can use any font, spacing, upper or lower case and does not have to include a hyphen. Logo or symbol needs to be clean and simple and can be arrangement of letters, shapes, symbols, etc. Logo needs to be unique as to avoid trademark issues with other major athletic apparel companies.