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Nowhere does it mention "pop" music, only "pleasurable" music and that is subjective.

The reason why some people are succeptable to "pop" or advertising music is for a number of reasons. One, we are all bombarded by media and the more you hear a certain type of sound the more your mind begins to accept it as what you want to hear. Therefore it is common practice to flood all media with the type of sound you want everyone to 'think' they like.

Easily memorized lyrics, especially the hook, is a neurological programmer for sure, it stays on the tip of the tongue longer.

Lastly, there is the "don't think of a pink elephant' psychology . . . that's all you can think of when trying not to. You hear a song that absolutely you hate, and now that is imprinted on your mind's ear for some time.