They can then use the Page to launch further scams, this time to a considerably larger pool of potential victims. Alternatively, they may sell the page on the black market to other scammers who will use it for their own nefarious purposes.

Krispy Kreme does regularly give away doughnuts as promotions. However, the company would certainly not give away a full box of doughnuts to every single person who liked and shared a Facebook post. If they did, the company would find itself obligated to give away hundreds of thousands of boxes of their products. Such a promotion would be cripplingly expensive, even for a large company like Krispy Kreme.