OMCA® Email Marketing Associate (Voucher Included)

OVERVIEW

Prepares you for:

Email marketing remains one of the most effective ways for businesses to reach potential customers. Equipped with knowledge of effective email marketing practices, you can help businesses drive results with powerful, targeted email campaigns.

This course will walk you through how to best utilize email to drive sales and offer compelling communication.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

What Will I Learn?

After learning the digital marketing landscape, you’ll advance to learn email copywriting, testing, and deliverability - the pillars of effective email marketing. In addition to these, you’ll learn how to create and design an email for maximum conversion.

Competency Checklist

OMCA® Digital Marketing Foundations

Email as conversation

Creating the email

Landing pages

The mailing list

Spam and blacklists

Working with email providers

Metrics and measurement

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Possible Careers Include…

Email Marketing Strategist

Email Marketing Specialist

Marketing Associate - Email Marketing

Email Marketing Coordinator

Marketing Automation Specialist

DETAILS

Digital marketers are in high demand in the job market, and the need
for trained and experienced marketers is constantly expanding. Better
yet, the field of digital marketing offers numerous opportunities for
specialization, so you’re sure to find the arena in which you shine.

In this course, you will master the art of reaching people by email and
building an ongoing relationship using marketing automation. By the
time you complete this program, you’ll be fully prepared to begin a
career as an email and marketing automation focused digital marketer.

Upon registering, you’re given 6 (six) months to complete
this program. You will have access to multiple disciplines, live
workshops, and forums to interact with faculty and students.

REQUIREMENTS

This program can be taken on a Mac, PC, or up to date mobile device
(iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows
XP and later operating systems, and works best on Chrome, Firefox, or
Safari browsers. There are no specific computer requirements
other than an internet connection, an e-mail account, and Flash 10.4
upwards for desktop viewing.

All content is delivered online. There are
no required textbooks.

PREREQUISITES

There are no specific prerequisites for this program, but before
enrolling you should have a good grasp of the English language, and be
comfortable using e-mail and the Internet.

INSTRUCTOR

Avinash Kaushik
is the Digital Marketing Evangelist for Google and the co-founder of
Market Motive.

Through his blog, Occam’s Razor, and his bestselling books, “Web
Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become
recognized as an authoritative voice on how marketers, executive teams
and industry leaders can leverage data to fundamentally reinvent their
digital existence. Avinash puts a commonsense framework around the
often frenetic world of web analytics and combines that with the
philosophy that investing in talented analysts is the key to long-term
success. He passionately advocates customer centrism and leveraging
bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic,
inspiring, and practical insights to companies like Unilever, Dell,
Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a
variety of global conferences, including Search Engine Strategies,
Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art
of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major
universities such as Stanford University, University of Virginia,
University of California – Los Angeles and University of Utah. Avinash
received the 2009 Statistical Advocate of the Year award from the
American Statistical Association, and the 2011 Most Influential
Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg
is the co-author of the Wall Street Journal, Business Week, USA Today
and New York Times bestselling books “Call to Action”, “Waiting For
Your Cat to Bark?” and “Always Be Testing”.

Bryan has been the keynote speaker for Search Engine Strategies,
Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy,
Webcom, SEM Konferansen Norway and the Canadian Marketing Association.
He is also the co-founder and Chairman Emeritus of the Web Analytics
Association.

Bryan serves as an advisory board member of Search Engine Strategies,
the eMetrics Marketing Optimization Summit and several venture capital
backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com,
BoostCTR, Runa, etc.) and is on the board of trustees of the Direct
Marketing Education Foundation.
Jennifer Evans Cario
is President of SugarSpun Marketing, and as a social media strategist
has made a career out of finding unique and creative ways to connect
with consumers without spending a fortune in marketing dollars.
Jennifer is known for using real language and a common sense approach
that delivers solid results while still allowing her clients to fully
understand and participate in the process.

Jennifer is a highly requested speaker and trainer and is a regular
fixture at the major online marketing conferences. She also serves as
Adjunct Professor for Rutgers University‘s online Social Media Mini MBA
program. She is the author of three books, including “Pinterest
Marketing: An Hour a Day”. Jennifer lives in Bentleyville, PA with her
husband Matt and their three children.

Brad Geddes
is the author of “Advanced Google Adwords”, and founder of Certified
Knowledge, an online source where the Paid Search community comes
together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with
online marketers so they can build successful online campaigns that
generate business. He frequently writes columns for Search Engine Land,
co-moderates the AdWords forum on Webmaster World, has spoken at more
than 35 conferences, and has led more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has
demystified the world of Paid Search. Take advantage of Brad’s
expertise as you go behind the scenes in order to master the systems
and strategies of Paid Search.

Danny Dover
is a passionate SEO, influential writer and obsessed life list
completer. He is the author of the best selling book “Search Engine
Optimization Secrets” and was the co-founder of Making it Click, a
marketing training business.

Danny’s expertise has been cited in Time Magazine, PC World, Smashing
Magazine and Seattle Post-Intelligencer and has been translated into
Japanese, Russian, French, Spanish, Italian, Chinese, German and
Hungarian. He has spoken at numerous conferences (spanning three
continents) and his work has been accessed online in more than 175
different countries.

Before starting his own company, Danny was the Senior SEO Manager at
AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen
was named one of the top Chief Marketing Officers on Twitter
(@jeffhasen) and is the founder and president of mobile consultancy
Gotta Mobilize and author of two books, “The Art of Mobile Persuasion”
and “Mobilized Marketing”.

Jeff co-created the certification program for the Mobile Marketing
Association. He is one of only two individuals certified by the MMA to
train professionals and students on mobile marketing definitions,
techniques and benefits. He recently was the sole mobile marketing
certification trainer at the Direct Marketing Association’s national
conference.

Previously, he saw Hipcricket grow annual revenue from approximately $1
million to $25 million, a public market listing, designation by CTIA as
a pioneer and by a leading wireless analyst as an “industry
powerhouse”, and sale in 2011.
Greg Jarboe
is regarded as pioneers and leading authorities on online publicity,
Greg has extensive experience in public relations, corporate
communications and marketing. Greg is the author of“YouTube and Video
Marketing: An Hour a Day”, and writes for Search Engine Watch and
ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice
President of Marketing at WebCT, Director of Corporate Communications
at Ziff-Davis, and Director of Corporate Communications at Lotus
Development Corporation.
Jamie O’Donnell
was the president of IDM Partners, an online direct marketing
agency that had IBM Global Services, Sprint, and The Great Plains
Software Division of Microsoft as clients, prior to co-founding SEO-PR.
Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which
launched more than 40 Internet startups between 1995 and 1999.

FAQS

1. Can I register for programs if I am an international student?

Yes, because ed2go programs are online you never have to actually travel to the school. Most schools offer telephone or online registration.

2. How long does it take to complete a program?

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. When you register, you’ll receive six (6) months to complete the program.

3. Do I have to buy additional materials?

No additional materials are required. There is occasionally suggested reading, but these books are not required for the completion of the course.
4. Can I get financial assistance?

ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.
5. What happens when I complete the program?

Upon successful completion of the program, you will be awarded a certificate of completion.
6. Am I guaranteed a job?

ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.
7. Who will be my instructor?

The instructors of the course are successful working professionals within the industry. They are available via live-forum where you can ask questions about the curriculum and receive responses to your questions within two business days.

8. What software or hardware do I need in order to take online programs and what are the system requirements?

In order to take our online programs, you must have access to a computer or mobile device and the Internet. You can access the program contents from any Web-enabled computer. You don’t have to use the same computer to log-in to the program every time. We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Chrome of Firefox.
9. Can I use a Mac?

Yes, you can use a Mac for this program.
10. How can I get more information about this program?

If you have questions that are not answered on our website, please feel free to contact us via LIVE chat (click the button above). If you are visiting us during non-business hours, please feel free to send us a question using the “Contact Us” form to the right. You may also call us at 1-877-221-5151. We will answer your questions promptly.
11. When can I start the program?

Our programs are all open enrollment. You can register and start the program as soon as you are ready.

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.
12. Do I earn certificates or certifications?

You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the program with a passing grade. Also, upon successful completion of this program you will receive a paid voucher for the OMCA certification exam.

13. What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.