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Vans Re-launches the 2014 Women’s Apparel and Accessories Collection

Vans
is excited to announce the official re-launch of the Vans Women’s
Apparel and Accessories Collection. The inaugural season of fresh
designs and expanded offering of silhouettes kicks off this spring
2014 and will continue throughout the year. The launch comes with an
expanded women's design and merchandising team that brings years of
experience from the fashion, streetwear and action sports industries
which has driven the recreation of an apparel line that remains true
to Vans’ unique brand DNA.

Delivering a collection focused on head-to-toe looks, Vans elevates
the quality of materials and introduces new shapes, cuts and styles.
The range of wovens, tops, tanks, dresses and skirts in cross prints,
paisley and camo serve as a focal point throughout the collection
along with an offering of key denim and classic accessory pieces.
“Vans has a lot of positive momentum with the women’s footwear range
and we felt the time was right to continue that success with our
apparel offering,” said VP of Apparel Vicki Redding. “The updated
collection offers a fresh point of view and better value for our
consumers while also reaching a new demographic of soon-to-be Vans’ loyalists.”

To celebrate the re-launch, Vans hosted the brand’s first fashion
presentation in New York with the help of New York-based creative
director and tastemaker Chrissie Miller, and notable stylist Heidi
Bivens, the visionaries behind the spring 2014 campaign video,
Performance. The video brings to life key looks from the collection
while exploring the world of five creative women and Vans enthusiasts:
Langley Fox Hemingway, Annabelle Dexter Jones, Coco Young, Georgia
Ford and Luz Pavon. “Vans are the classic sneaker that give you a
sense of nostalgia when you wear them. They are an easy, simple shape
and can be worn with anything. Working with Vans was awesome and it
was cool to be a part of such a legendary brand,” said illustrator
Langley Fox-Hemingway.

Adding
to the creative forces behind the line, the spring 2014 look book was
shot by photographer Cass Bird, who is internationally-known for her
lifestyle and candid imagery, and works with publications including
Vogue, NY Times, Rolling Stone and Dossier. Bird, alongside Vans
designers, set out for the colorful streets of Mexico City to bring
the spring collection to life working with models Amanda Viola, Tereza
Kacerova and local “it-girl” Alejandra Moreno of the Mexican indie
band, Ruido Rosa. You can view her look book included in the spring
2014 Vans magazine which features interviews with the cast of
Performance, the band Cable and Vans Surfer Leila Hurst along with an
exclusive track download from Angel Haze.