Category Archives: Sentiment Analysis

Text Analysis Reveals Fragile Positioning of Labor Unions in 2017 America Happy Labor Day to our U.S. OdinText Users and Friends! Over the holiday weekend we thought we’d run one of our quick Text Analytics Polls™, which highlight how a single open-ended question can be used to very quickly and accurately generate deeper insights on […]

Text Analytics Poll™ shows asking respondents to provide reasons for their opinions may increase cognition and decrease “No Opinion” Asking People WHY They Support/Oppose Civil War Monuments May Affect Results. Judging from the TV news and social media, the entire country is up in arms over the status of Confederate Civil War monuments. What really […]

Emotion Speaks Louder than Words Across 11 Cultures, 10 Countries and 8 Languages! Welcome to Part 3 of our international, multilingual exploration of culture using text analytics! In Part 1 of this series, I provided a topline analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in […]

In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]

Emotion—Influence—Activation: Call for Speakers, 2017 Sentiment Analysis Symposium Writing today to OdinText users as well as other fellow practitioners, especially those on the client side. I’m working with Seth Grimes Chairman of the Sentiment Analysis Symposium to get the call out for speakers as well as panelists for an interesting and interactive discussion at the […]

New Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone has cranked out a “definitive” best-and-worst ad list or some sort of top 10 ranking. And frankly, I think a lot of them are based on the wrong metrics. Without […]

Text Analysis of What People Say in Their Own Words Reveals More Than Multiple-Choice Surveys It’s been just over a week since President Trump issued his controversial immigration order, and the ban continues to dominate the news and social media. But while the fate of Executive Order 13769—“Protecting the Nation from Foreign Terrorist Entry into […]

Text Analysis Shows Dislike May Decide Presidential Election (A Text Analytics PollTM ) Exit pollsters today will ask thousands of Americans “Who did you vote for?” when they probably should be asking “Who did you vote against?” A survey we just completed suggests that the outcome of the 2016 U.S. Presidential Election may hinge on which […]

Text Analytics May Not Be For You If you’re in market research and aren’t at least exploring text analysis software, you’re part of a shrinking minority. But you probably know this already, if only from the preponderance of conference presentations, blogs and trade articles on the topic. Yes, text analytics are all the rage these […]

What does the co-occurrence graph tell you?– Text Analytics Tips by Gosia The co-occurrence graph in OdinText may look simple at first sight but it is in fact a very complex visualization. Based on an example we are going to show you how to read and interpret this graph. See the attached screenshots of a single […]

From tacit to more explicit insights, text analytics helps answer the why’s in voting Because of the interest in yesterday’s post I decided to continue on the topics of politics today. As a marketing researcher and data scientist though I found yesterday’s analysis a bit more interesting. Not because of the findings per se, but […]

How What You Say Says Way More Than What You Said Pretend for a moment that you had a pen pal overseas and they asked you to describe yourself. What would you tell them? What makes you “you”? It turns out that which traits, characteristics and aspects of your identity you choose to focus on […]

Next Week’s Sentiment Analysis Symposium Some of our readers may be interested in The Sentiment Analysis Symposium which takes place next week, Tuesday July 12 in New York, http://sentimentsymposium.com. OdinText has been a long time participant in the event which is the first in focusing on opinion, emotion, and engagement signals in social, online, and […]

What do satisfied versus dissatisfied customers talk about? – Group Comparison Example – Text Analytics Tips by Gosia In this post we are going to discuss one of the first questions most researchers tend to explore using OdinText: what do satisfied versus dissatisfied customers talk about?

Forging the Future of Social Analytics & Big Data in Colorado Next Week I’m really looking forward to The Big Boulder Conference in Boulder, CO next week. This is a must-attend event for anyone with a stake or even an interest in social data. For those of you not familiar with it, the conference is produced […]

Why you should not code text data by hand: Benefits of automated and user-guided automated coding – Text Analytics Tips by Gosia Most researchers know very well that the coding of text data manually (using human coders who read the text and mark different codes) is very expensive both in terms of time that coders need to […]

Beyond Sentiment – What are emotions and why are they useful to analyze?– Text Analytics Tips by Gosia Emotions – Revealing What Really Matters Emotions are short-term intensive and subjective feelings directed at something or someone (e.g., fear, joy, sadness). They are different from moods, which last longer, but can be based on the same general […]

Do You Speak Teen? 10 Terms You May Not Know Translating the words teens use has been a headache and source of embarrassment for generations of parents. It’s as though the kids speak a different language. Let’s call it a “slanguage”. And you know you’re old when you need google to understand it. Nowadays, too, it’s […]

Why most customer experience management surveys aren’t very useful Most of your customers, hopefully, are not unhappy with you. But if you’re relying on traditional customer satisfaction research—or Customer Experience Management (CXM) as it’s come to be known—to track your performance in the eyes of your customers, you’re almost guaranteed not to learn much […]

Recent Comments

Kevin I wonder how the results might have been different if respondents knew that government employees are unionized at a rate 5 times higher than private... – Sep 05, 1:31 PM

Scott Upham Several main themes can be derived from this analysis - 40% are generally positive perhaps by association with people they know - factory workers, teachers,... – Sep 03, 8:09 PM

Scott Shemwell the “W” word is important. The statement, “shrank by half when respondents were asked to provide a reason for their opinion,” is key. Seems like... – Aug 28, 3:21 PM

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Text Analytics involves applying advanced statistics and other machine learning techniques to text data in order to find patterns and discover important relationships, which leads to valuable insights.
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