SWOT of SONIC PLC

Conduct a Swot Analysis of a local business or favorite retailer.
Research at least two quesitons (strengths, weaknesses,opportunities and threats).
Strengths
1. What do customers think the company does well?
2. How does the rest of the marketplace view the company?
Weaknesses
1. What do the customers think the company needs to improve?
2. What innovations in the industry might leave the company behind the competition?
Opportunities
1. What changes in the cultural environment are opening up new opportunities?
2. What changes in the political or economic environment can you capitalize on?
Threats
1. What changes in the market are adversely affecting your business?
2. What changes in the cultural environment are threatening to slow sales?
Now write a SWOT analysis for the company you've chosen. Address each of the four aspects(strengths,weaknesses,opportunities and threats)under separate headings. Each of the four headings should include at leat two of the provided questions(by section).

Solution Preview

Dear Student,

Here is an example of how a SWOT is conducted. It is relatively easy. I will use my favorite place to eat in my neighborhood for example. It is always advisable to select a business you know as a customer and it should be publicly traded so there is information on the company which is freely accessible.

Your instructor has made it easy for you, as you are required to research at least two questions for each component of the SWOT and the questions are provided.

Let's get started......

SWOT ANALYSIS OF SONIC PLC

STRENGTHS

1. What do customers think the company does well?

SIC PLC has the lowest number of complaints in their industry. Their customers feel they are provide with excellent customer service. The high customer rating on SONIC's customer service is due to sound hiring practices and training focused on producing these desired results. The other core competency of the company is high product quality, which demands the use of above industry standard ingredients such as the grade of beef in their burgers and the use of Styrofoam cups for drinks which keep drinks ...

Solution Summary

SONIC PLC has the lowest number of complaints in their industry. Their customers feel they are provide with excellent customer service. The high customer rating on SONIC's customer service is due to sound hiring practices and training focused on producing these desired results. The other core competency of the company is high product quality, which demands the use of above industry standard ingredients such as the grade of beef in their burgers...