MSNBC continued its rough 2013 in the ratings, continuing to lose significant audience from 2012. The problems were particularly prevalent in primetime, with some shows losing close to -50% of viewers….In primetime, “The Rachel Maddow Show” posted all-time low ratings in total and demo viewers, down -43% and -47%, respectively. “The Last Word” posted a low in total viewers, losing -40% of its total viewer audience and -42% of its demo audience. at 8 PM, “All in” was down -48% and -42% in total and demo viewers, respectively, placing behind CNN for the hour.

Chris Hayes’ ratings are terrible. Something even he admitted. And Maddow, despite all the hype, is bland and uninteresting. Her tone would fit perfectly if she were blogging at Wonkette and she could probably manage an NPR show, but cable news is more competitive.

Things have gotten bad enough that MSNBC executives have decided to restore Ed Schultz to weeknights at 5pm ET, supplanting the first run of Chris Matthews’ Hardball.

So MSNBC is going angrier and fatter than Chris Matthews who is already a champ in both demos. If only Sharpton hadn’t lost all that weight and mellowed, MSNBC could really lock in the crazy demo.