Merkle | Periscopix teamed up with Imperial War Museums London branch to help website content creators understand how users were engaging with interactive page content via Google Analytics Event tracking, reporting/insights dashboards and training tailored to the data and stakeholders.

Objectives

In a nutshell, the project objectives were three-fold:

Implement Google Analytics Event tracking (via Google Tag Manager).

Deliver simple, informative reporting dashboards.

Provide training to empower and enable an understanding around the data.

“The key thing for us was to ensure that we were able to collect the right data to inform the production of this new digital learning STEM resource, and be in a position where we could then understand and use this data. Findings from GA looking at previous Digital Learning Resources were used to inform the development of the STEM resource itself and help us identify the kind of data we wanted to track on the new STEM interactive resource.
We gained a greater understanding of how both teachers and website visitors use the Digital Learning Resources on our website. For example, we experimented with titles looking at the data before and after the changes. Simplifying one title saw a 60% increase in users in one month.”