“We are delighted about this new partnership,” said Raymond Girard, president of content marketing at Spafax. “Spafax and APEX share a passion for the airline passenger experience, and we are thrilled to join forces on this unique project. Airline Passenger Experience speaks directly to key airline decision makers who are defining the future of the industry, and as such, this magazine is a powerful and prestigious platform for innovation, creativity and change.”

APEX President Alfy Veretto said: “APEX is very excited and confident that Spafax will take Airline Passenger Experience to new heights.

“The APEX membership is a global community. Spafax showed us that they have a passion to enhance the conversation among our members and the industry as a whole,” Veretto said. “Given their vast resources, industry knowledge and experience, and under Al St. Germain’s leadership, we are confident that Spafax will deliver.”

Industry veteran Al St. Germain has been appointed publisher of Experience magazine and all digital media platforms, including an industry newsletter, blog and social media. “Together with APEX, we will extend a media brand that literally connects the industry across platforms and disciplines,” St. Germain said.

The new magazine will launch in April 2014 online with the print edition set to launch in June 2014. The magazine’s emphasis will be on in-depth features that form the basis of a robust industry conversation, as well as shareable, “snackable” content that informs, educates, delights and inspires readers.

In keeping with its international vocation, reader and subject matter, Airline Passenger Experience will be published by a truly global team based in Orange County, California; Toronto and Montreal, Canada; London, UK and Santiago, Chile.

Spafax is one of the word’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Clients include Air Canada, Emirates, Etihad Airways, Fairmont Hotels & Resorts, Lufthansa and Mercedes-Benz. Spafax is a tenthavenue WPP company. www.spafax.com

Spafax facts and figures

25 years acquiring and commissioning content
25 years working with the world’s leading brands
#1 media group in the world: WPP
2 million consumers per day
500 plus industry awards over the past 10 years

About APEX

The Airline Passenger Experience Association (APEX) encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members evaluate the passenger experience through an influential community and are improving every aspect of the airline experience: from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and inflight dining. APEX works to strengthen the industry and enable business opportunities through education, innovation, networking and recognition.