The request was for something that has “never been done before.” With an LCD monitor and two completely independent electronic units in one magazine unit, this spectacular for the Toyota Camry certainly meets the criteria.

This Camry Pop-Up Experience combines multiple sensory touch points including a physical interaction with door handles, illuminating LED lights, and visuals that appear on a LCD screen. When consumers place their thumbs on the door handles, they see the heart icon, then their pulse line, followed by an audible “beep” interacting with the pulse imagery. A leather scent was also added to create a literal sight, sound, touch, and smell interactive experience.