Yesterday the Australian entrepreneur released a statement about action taken by his company against cycling’s world ruling body, the UCI. His company’s action could have implications the world over in relation to sporting events and their sponsors. Mr Fuller seems to be living up to his motto!

What are SKINS doing?

They have demanded that the UCI pay “damages of $2 million as a consequence of alleged mis-management in the Lance Armstrong doping scandal.”

SKINS has supported cycling with financial support of the sport, teams and riders over the last five years. It boasts of having “invested heavily into research and development to build a sports-specific product range aimed at those who participate at every level.”

Mr Fuller states:-

We did all this while under the impression that cycling had been fundamentally reformed after the Festina affair in the ‘90’s and that co-ordinated management from the UCI to contain doping activity had minimised the risks and scandals with which the brand of any sponsor would be associated. Continue reading →

It is not just the football authorities who seem to drag their feet and shuffle ineffectually over serious issues in sport. The UCI has been struggling to deal with the aftermath of USADA releasing its 1,000-page report into the systematic cheating of Lance Armstrong following his decision no longer to contest doping charges.

It goes under the heading of “UCI takes decisive action in wake of Lance Armstrong affair”.

That title follows in a long line of such headings, such as “Titanic captain takes decisive action over iceberg” “Farmer takes decisive action over stable door and empty stable” and “Small umbrella takes decisive action over hurricane”.

The UCI has been accused of complicity in Armstrong’s cheating, and in fact until today was continuing to pursue defamation proceedings against Paul Kimmage, pro cyclist turned journalist, over his allegations that the UCI failed to act in connection with massive doping throughout the sport.

Lance Armstrong is undoubtedly one of the most remarkable sportsmen the world has ever seen. Not only did he win seven consecutive Tours de France, but he did so after recovering from cancer. He was given a less than 50% chance of survival, but recovered to win over and over again probably the most arduous major sporting event in the world.

His reign from 1999 to 2005 left few neutral. Many saw him as a heroic figure – showing that cancer did not mean the end of a useful life and that sufferers could throw off the disease, and excel in what they did. He set up a foundation which has raised hundreds of millions of dollars for cancer research and to help cancer sufferers and their families. You can read more about Livestrong here.

As well as doing all of that, he was able to pedal up, over and down the mountains and plains of France faster than anyone else. He could only be Superman! Continue reading →