IMAX THEATRE AT PALISADES CENTER NOW OFFERS CUSTOMER LOYALTY CARD

Frequent visitors to the IMAX Theatre at Palisades Center in West Nyack can now get discounts on tickets, snacks, and more with a new club card.

Still need a gift for that hard-to-shop-for movie lover on your list? The IMAX Theatre at Palisades Center recently rolled out a customer loyalty card called the IMAX Director's Club Card.

For an initial fee of $25, cardholders will get a $2 discount on every ticket purchased within a 12-month period (up to six tickets per visit), a 20 percent discount on concession stand purchases for a 12-month period, a free movie ticket on the cardholder's birthday, and local partner discounts (initial partners include Vision Sports Club in Pearl River and Bounce! Trampoline Sports in Valley Cottage).

If you're already on the IMAX Theatre e-mail list, you can get the card for just $20 through the end of 2011.