EVA LONGORIA WRITES ABOUT LATINA ENTREPRENUERS

Eva Longoria started her career as a model and actress, but over the past few years she’s become a notable Latino philanthropist and recently said she would be writing her master’s thesis on Latinas. It’s admirable that, like so many Latino stars, she could forgo activism and focus on her own stardom, but has chosen to engage with her community in positive ways.

“I am almost done with my masters. I have to write my thesis. Latina Entrepreneurs. Latina leadership. With Latinas being the largest population growth within that population…I want to focus on the women.”

We’ve written before about how Latinas — since their education levels and consequently income surpasses Latinos — are the future of Latinos in the U.S. Add to that the fact that Latinas start businesses at a rate six times the national average, and this is what we wrote would happen:

Our community’s future leaders will be comprised primarily by today’s young Latinas. Not only will they have to resolve the power vacuum that will exist after the mass departure of Latino baby boomers, but additionally they will have an exponentially increasing scale of community challenges to address in the decades ahead. This crucial sector of women can either repeat the singular models of leadership that their male predecessors promoted across the twentieth century, or they can espouse more dynamic systems of power that draw upon all of the resources available within the rapidly growing U.S. Latino community.

It’s great that Longoria not only recognizes that trend, but wants to understand it more fully.