Based on the concept “sometimes it’s all you need to wear”, our mission was to create an awareness campaign for Christina Aguilera’s new perfume. Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Yael Deckelbaum gave one of her facebook fans a year long free VIP ticket to all of her upcoming concerts, Just for pressing Like, Just LIKE That. Concept & production by “goola” – a smart online content agency I Co-founded in July 2011. Click here for the facebook page of goola.

The aim is to make this video – which shows a situation in which a man buys a woman – the most DISLIKED video on YouTube. The Dislike Petition was created on behalf of the Task Force on Human Trafficking – by “Shalmor Avnon Amichay/Y&R Interactive” advertising agency, in collaboration with Guy Dayan (who specializes in creating and promoting YouTube channels and videos).