Her first commercial for the weight loss program has been released, and it’s a close-up of Simpson talking about her struggles. “I’m not a supermodel,” Simpson said. “I’m just Jessica.”

That “just Jessica” goofy spirit that was on display during Newlyweds – OMG, 2003 seems like forever ago, you guys – is clearly the down-to-earth vibe that the brand is going for here.

Interestingly, there is not a full body shot or a mention of exactly how much weight she’s lost in the commercial. On Katie yesterday, Simpson told Couric that was intentional, and it was because she didn’t want women comparing themselves to her, but rather to be inspired for their own Weight Watchers journey. The exact number isn’t important. Or, as Simpson used to sing, “So don’t tell me I have to be 102/ I don’t have nothing to prove.”