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Every photograph in this book was taken from an iPhone 4 in Switzerland, the country with the most iPhones in the world per capita.

No photos in this book are digitally manipulated or enhanced in any way other than basic rotating and cropping on occasion.

Switzerland has one of the largest tourism advertising budgets in the world and is ranked #1 in The Travel & Tourism Competitiveness Report 2011.

The purpose behind these pages is to portray Switzerland not through the eyes of its tourism office as most know it, but raw and unadulterated while emphasizing its current trends and cultural idiosyncrasies.

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JOE Schaeppi.,
meinsiide
Somewhere in the world. But I'm from Minneapolis, w000 !

"When our flames have burned out, our energy and passion exhausted, Joe continues. Not to outlast or outdo, but out of the purest form: passion and interest. Joe's personal journey as a photographer, athlete, and friend have brought him to extreme, awe-inspiring areas of the world and special places in people's hearts and memories. The photography Joe shares with us is personal and relevant; his photos exude passion and inspiration, willing us to pursue our dreams just as Joe has."
- Andy Weis
Because of Joe's overwhelming passion to pursue his dreams, he finds himself in incredible places that many people wouldn't go otherwise or aren't able to access. His passion to share these places, inspire, and give back led him to begin using his talents as as a photographer to capture some of these remarkable places at our world's ends with his own vibrant, eye-popping, mind blowing photographic style.