Gamification is still a young enough concept that a lot of business people may still have difficulty wrapping their head around what it is, what it could mean for their organization, and whether it’s a long-term strategy or a passing fad. In other words, they need to see the big picture. With that in mind, a marketing consulting firm called Demand Metric has created that big picture.

In ‘The Business of Gamification,” Demand Metric offers an illustrated look at the history of the concept so far, which could prove highly useful for anyone trying to make the business case to their firm about a project involving gaming for non-game activities. For most senior executives, though, what will matter are results, and although Demand Metric is based in the U.S., it has compiled data from all kinds of sources and geographies.

Look about half-way down the infographic below to see mentions of what companies are achieving with gamification. Sandwiched between AutoDesk and Deloitte, the infographic says Bell Media increased customer retention by 33 percent.