A Pediatric Prescription for Effective Content Marketing

In just three days, one pediatrician has earned 3.6 million views on YouTube for this video. It’s led to news coverage, like this piece by a local FOX affiliate in Boston. A quick Google search (233,000 results) shows he’s had dozens of placements, if not thousands.

So how did a medical doctor with 26 years in practice suddenly become an internet sensation? He answered a new parent’s most pressing question: How to calm a crying baby. His technique entails a unique hold and a “shake of his little booty.”

Here’s the 2-minute video:

Why was Dr. Bob’s Video so Effective?

Dr. Robert Hamilton’s (Dr. Bob as he calls himself) ingredients are fairly simple:

There’s no doubt he had no expectation that this video would be so wildly successful. He was merely trying to help. And now he’s likely to have earned the trust of every parent in driving distance and beyond.

If you lived in Santa Monica and had a newborn – would you inquire about an appointment with Dr. Bob? Yes, you would, and I would too.

Take the Full Content Marketing Prescription

Just like the instruction label on any bottle of antibiotics reads – you’ve got to take the entire dosage every day until the prescription is gone. If you don’t, you’re likely to wind up sick again –and perhaps worse off than before.

Most businesses won’t have the success of 3.6 million YouTube views. It’s not realistic to aim for it, but any business owner, a doctor, lawyer, or plumber can aim for 500 views, or a 1,000, but creating such videos on a regular basis.

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.