Key Points:Coca-Cola Enterprises had done both a BPOS implementation and a Windows separate Azure project.Great example of both moving functionality to the cloud and using cloud functionality to augment existing systems.Script:Coca-Cola EnterprisesCoca-Cola Enterprises is the world’s largest marketer, producer, and distributor of nonalcoholic beverages Initially they faced a pretty common realization for most large companies: do they really want to be in the email business? They worked with Microsoft and Sapient Consulting and Slalom Consulting to move their email to Microsoft to host as well as building an intranet portal on Sharepoint Online to connect their workers. After moving a number of business applications to the cloud they saw another opportunity. They needed to build the infrastructure so that their customers (restaurants, stores, etc) could order via a Web site instead of the phone-based system they were currently using. Like many businesses, the amount of orders varied a good deal throughout a year (big increases around the Super Bowl, etc). If they decided to build the datacenters themselves they would have to build to accommodate the largest amounts, letting hardware go idle at other times during the year. Instead of investing in hardware and other resources to build out the infrastructure to host this online order system they built it on Windows Azure. In this way they can quickly scale their systems up or down based on need, paying only for what they need, when they need it.The other aspect of the cloud is that Coca-Cola Enterprises made their data, their systems available to their customers and partners through the site.Organization Profile Coca-Cola Enterprises (CCE) is the world’s largest marketer, producer, and distributor of nonalcoholic beverages, which it delivers with the industry’s most effective marketplace execution.Business Situation CCE’s increasing competition was resulting in declining revenues. This required company executives to launch a new strategic direction, mandating a platform to communicate and engage with all employees.Solution CCE implemented a Microsoft-based hosted worldwide intranet with messaging and collaboration tools, which are accessible to all employees from any device, enabling employees to boost productivity and time with customers.Benefits Productivity and customer focus Companywide intranet IT transformation Effective remote teams Deskless worker accessSoftware and ServicesMicrosoft Sharepoint Server Microsoft Office Live Meeting Microsoft Office Communications Online Microsoft Online Services Microsoft Exchange Online

Key Points:Script:Siemens Expands Software Delivery Service, Significantly Reduces TCO Siemens is a global powerhouse in electronics and electrical engineering, operating in the industry, energy, and healthcare sectors. The company has around 410,000 employees, and a worldwide reputation for innovation and achievement.Situation/Solution:To deliver software efficiently, reduce costs, and get more complex software packages to more devices, Siemens wanted to expand the capacity of its software distribution system.Siemens used the Windows Azure™ platform to deliver software packages from a central Internet-based storage location to thousands of devices.Key Advances:Dynamically scale global software distribution while reducing costs, enhancing services, and avoiding significant new capital investmentLink to case study and video: http://mscomapps/gcrpinternal/Case_Study_Detail.aspx?CaseStudyID=4000005945

Let’s begin at the bottom of the stack with infrastructure as a service. Our core platform is built on Windows and it takes us from the client with Windows 7, to the server with Windows Server® 2008 R2, and now into cloud services with Windows Azure.Microsoft® Hyper-V™ Server is a stand-alone product that provides a reliable and optimized virtualization solution enabling organizations to improve server utilization and reduce costs. At this level, we also offer System Center Virtual Machine Manager Self-Service Portal 2.0 which enables customers to build a private cloud with their existing server platform infrastructure.And hosters can offer public cloud today through Dynamic DatacenterToolkit for Hosters.This free, extensible toolkit enables them to provide virtualized IT infrastructure and managed services to their customers. The next layer includes the relational database. Our highly successful SQL Server® is available for the server platform and forms the foundation of SQL Azure. TheWindows Azure platform builds on the enterprise-proven technologies of Windows and SQL.Both of these are already familiar to many hundreds of thousands of customers and partners and their employees, developers, and IT professionals.Windows Azure supports a consistent development experience through its integration with Visual Studio®. Windows Azure is an open platform that will support both Microsoft and non-Microsoft languages and environments. Windows Azure welcomes third-party tools and languages such as Eclipse, Ruby, PHP, and Python. Since the platform supports both .NET applications and applications built using unmanaged code, the developer can use whatever best fits her problem. We continue to find ways to reduce developer complexity and increase productivity.We provide an application service called AppFabric that enables developers to use the skills they have today to build applications for the cloud. That’s a huge differentiator for us.Our platforms are the basis for some of the world&apos;s best applications. Several of the most well-known and widely deployed applications are Microsoft® SharePoint®,Microsoft® Exchange Server, and Microsoft Dynamics®.Extending the paradigm from server up to services gives us the Business Productivity Online Suite, or BPOS, which includes products like Microsoft® Exchange Online and Microsoft SharePoint Online. For many of our customers, the ability to move some of these commodity workloads to the cloud and choose these services on a subscription basis is a huge differentiator.Also in the SaaSservice platform space is Forefront® Online Protection for Exchange (FOPE). This hosted service incorporates multiple filters to actively help protect businesses&apos; inbound and outbound e-mail from spam, viruses, phishing scams, and e-mail policy violations.Windows Intune™ is a new solution that simplifies how businesses manage and secure PCs using Windows cloud services and Windows 7—allowing computers and users to operate at peak performance.Web apps are convenient online companions to Microsoft Word®, Excel®, PowerPoint®, and OneNote® which offer an easy way to access, view, and edit documents directly from a Web browser.Finally, for a consistent plan that spans both platforms, System Center offers an integrated and comprehensive systems management tool, while Forefront delivers end-to-end security and identity management. We show these at the bottom of the stack because it sits below the virtual machines and provides a management infrastructure across your virtual and physical environments. When you put all these offerings together, the result is a comprehensive platform and set of applications that span both platforms. We’re in this to win, we’re fully committed, we’re making huge investments, and we believe in the business opportunity for us and for our partners. DEEP INVESTMENTS IN INFRASTRUCTUREOver $2B invested in cloud infrastructureGeo-replicated customer dataPublic and private cloud flexibility30,000 engineers working on cloud servicesCOMMITMENT TO SERVICES EXCELLENCEFinancially-backed uptime guaranteesSAS 70 and ISO 27001 compliantCarbon footprint innovationRapid innovation model

Почему так много стрелочек?Потому, что возможны гибридные моделиFor WAPU: This slide borrows the style of the earlier SI slide, but it’s showing something different. Rather than changes in an SI’s service offerings, this slide illustrates how an ISV’s on-premises application might adopt the cloud. It shows four possibilities:On-premises compute using cloud storage, such as for back-ups or data sharingOn-premises compute using cloud compute, such as for CPU-intensive workCloud compute using on-premises storage, such as when the data used by a cloud app must remain on premisesA pure cloud app (i.e., a SaaS app), with all compute and storage in the cloud

Windows Azure MarketplaceThe Windows Azure™ Marketplace is an online marketplace for developers to share, find, buy and sell building block components, training, service templates, premium data sets plus finished services and applications needed to build Windows Azure platform applications.The DataMarket section of the Windows Azure Marketplace is now commercially available. The Applications section will be launching in Beta by the end of calendar year 2010. DataMarketThe DataMarket section of Windows Azure Marketplace, formerly known as Codename Dallas, includes data, imagery, and real-timeweb services from leading commercial data providers and authoritative public data sources. Customers will have access to datasets such as demographic, environmental, financial, retail, weather and sports. DataMarket also includes visualizations and analytics to enable insight on top of data.ApplicationsThe Applications section of the Windows Azure Marketplace will include listings of building block components, training, services, and finished services/applications. These building blocks are designed to be incorporated by other developers into their Windows Azure platform applications. Other examples could include developer tools, administrative tools, components and plugins, and service templates.

Link to case study and video: www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=place the ID number here

WAPU: This slide summarizes the keynote’s message, which is really this: Platforms without partners are pointless. Platforms with partners, however, can be priceless.

Cloud AccelerateMicrosoft Cloud Essentials Pack Available to qualified members of the Microsoft Partner Network. Benefits include:250 seats of Microsoft Business Productivity Online Standard Suite seats for internal use250 seats of Microsoft Dynamics CRM Online for internal use (Available late January 2011)Windows Intune to manage 10 devices for internal use (Available calendar year 2011)Windows Azure Platform to support you when developing on Microsoft&apos;s cloud platform (starting January 7, 2011)A wealth of business, technical, and support guidance and resources