The way consumers make purchases have changed, marketers need to uncover new ways to reach potential buyers and shine brighter than competitors. Businesses can’t rely solely on email blasts and mass advertising campaigns, marketers need to focus more on being discovered and learn how to nurture ongoing relationships with active leads.

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

Today, online presence has a wide, global reach. When successfully built, it can boost brand awareness and attract followers, sales leads, customers and just about anything you can imagine for your business. One way informed companies are effectively securing their online presence is by hosting webinars.