Business

BSAD 100 INTRODUCTION TO BUSINESS

Fall/Spring, 3 credit hours

This course is a survey of business, introducing the major operations of a
business, including production, marketing, finance, and human resources management.
The course also examines the economic, social, and political environment of
business. This course will expose students to speakers from varying business
disciplines throughout the semester. Three hours lecture per week.

BSAD 111 INTRODUCTION TO PERSONAL FINANCE

Fall, 3 credit hours

Students learn about financial decision making, setting personal financial goals, income and careers (the money you earn), savings, investing, retirement planning (the money you keep), and principles of money management (the money you spend).

BSAD 120 PRINCIPLES OF BANKING

Fall, 3 credit hours

This course is an in depth introduction to the diversified services offered by the banking industry today, especially banking role in money creation and in the distribution of funds. Attention is paid to banking history, currency, deposits, negotiable instruments, loans, mortgages, pricing and profitability, bank personnel, ethics, and security functions.

BSAD 200 BUSINESS COMMUNICATIONS

Fall/Spring, 3 credit hours

This course is designed to help develop strong oral and written communication
skills. The student will be given opportunities to practice writing and editing
professional correspondence. Additionally, the student will compose and deliver
oral presentations. Assignments will include the use of inductive and deductive
approaches to conveying a variety of messages and applying the rules for proper
grammar and punctuation. Three hours lecture per week. Writing intensive course.

Prerequisites: Oral and Written Expression (English 102) or Expository Writing
(English 101), or permission of instructor.

BSAD 201 BUSINESS LAW I

Fall/Spring, 3 credit hours

Text and case study of court system, origin, nature and classification of
law with emphasis on specific laws relating to torts and general contract law.
Three hours lecture per week.

BSAD 202 BUSINESS LAW II

Fall/Spring, 3 credit hours

Text and case study of court system origin, nature, and classification of law with emphasis on specific laws relating to torts and general contract law.

Prerequisite: Business Law I (BSAD 201)

BSAD 203 MARKETING

Fall/Spring, 3 credit hours

This course provides students with an introduction to marketing as a functional area of business. Students build an understanding of the marketing mix (price, product, promotion, and placement) and its role in contributing to successful business operations. Students explore the impact of legal, political, social, ethical, technological, economic, and competitive factors on marketing activities.

Prerequisites: Introduction to Business (BSAD 100) or permission of instructor

BSAD 215 SMALL BUSINESS MANAGEMENT

Fall/Spring, 3 credit hours

This course will examine the nature of small business and the people who are
successful in starting them. Topics will include the requirements and steps
of conducting a comprehensive pre-business feasibility study, the types of
decisions faced by managers of small firms, and the application of business
disciplines to these situations. The student will be required to formulate
a business plan. Three hours lecture per week.

Prerequisite: Expository Writing (ENGL
101), or Oral and Written Expression (ENGL
102), or permission of instructor.

BSAD 220 PRINCIPLES OF RETAILING

Fall, 3 credit hours

This course represents a pragmatic approach to the study of retailing. Students identify best practices in retailing by examining case studies of real-world retail businesses. Students explore retail management alternatives relating to buying, pricing, sales promotion, customer service, store design, and staffing.

BSAD 222 PRINCIPLES OF SELLING

Fall/Spring, 3 credit hours

This course focuses on the personal selling process and is designed to benefit students across multiple disciplines, especially students wishing to develop a competency in sales. Students focus on the role of consumer behavior and effective communication as applicable to personal selling. Students identify and apply selling principles such as persuasive communication, negotiating, prospecting, preparing and delivering sales presentations, overcoming objections, and closing the sale.

BSAD 235 BUSINESS AND ACCOUNTING FIELD EXPERIENCE

Fall/Spring, 3 credit hours

This internship is designed as an elective course for students on a space-available basis who would like to obtain hands-on experience working with entrepreneurs and small business owners. The accounting portion of the internship is an academic program which integrates classroom work and practical experience with businesses and nonprofit organizations. The internship will be tailored to the individual student’s career interests and the needs of the supervisor and supervising organization.

BSAD 301 PRINCIPLES OF MANAGEMENT

Fall, 3 credit hours

This course applies key management concepts to all organizations; domestic and international, profit and non-profit, manufacturing and service, brick and mortar and virtual. It provides direction to the management philosophy, realities and imperatives for efficient and effective decision making, planning, organizing, leading, and controlling used for superior organizational performance. It equips students with skills and tools needed to contend the challenges encountered in domestic and/or global environment of the 21st century and the implication for IT. It allows students to transfer this knowledge to practice.

Prerequisites: Introduction to Business (BSAD 100) or Business Law I (BSAD 201) and minimum 30 credit hours
with 2.0 GPA or permission of instructor.

BSAD/HTMT 302 CUSTOMER SERVICE AND THE GUEST EXPERIENCE IN HOSPITALITY

Fall, 3 credit hours

Today's customers have access to more information about products and services than ever before. Customer satisfaction is therefore critical for hospitality organizations to establish, maintain, and enhance market share. This course focuses on the provision of excellent customer service in hospitality and its impact on the guest experience and hospitality organizations. Coursework will include the analysis of case studies involving top hospitality organizations, enabling students to develop strategic plans to provide the "wow" in customer service and the guest experience.

Prerequisites: BSAD 100 or permission of instructor.

BSAD/HTMT 303 GLOBAL TOURISM: PERSPECTIVES AND PRACTICES

Spring, 3 credit hours

This course offers an overview of the global tourism industry as it relates to hospitality services. Traveler behavior, tourism planning, and the economic and social impacts of tourism are studied.

Prerequisites: BSAD 100 or permission of instructor.

BSAD 305 PUBLIC BUDGETING & FISCAL MANAGEMENT

Fall, 3 credit hours

This course exposes students to the technical, political, and administrative elements of the federal, state, and local budgeting process. Topics will include budget formulation, execution, evaluation, and the theoretical basis for decision making that is integral to that process. Three hours lecture per week.

Prerequisites: Introduction to Information Technology (CITA 110); Principles of Macroeconomics (ECON 101) or Principles of Microeconomics (ECON 103) or Introduction to Government and Politics (POLS 101); Expository Writing (ENGL 101) or Oral and Written Expression (ENGL 102); College Algebra (MATH 121), or Statistics (MATH 141); or permission of instructor.

BSAD 310 HUMAN RESOURCE MANAGEMENT

Fall/Spring, 3 credit hours

This course provides a foundation for the study of human capital management.
Topics include job analysis and design, recruiting, training, motivating employees,
performance appraisals, current doctrine on employee’s rights, responsibilities,
and compensation issues.

Prerequisites: Introduction to Business (BSAD 100)
or Business Law I (BSAD 201) or Fundamentals of Emergency and Disaster Management
(EADM 201) or permission of instructor.

BSAD 319 PROFESSIONAL ETHICS

Fall/Spring, 3 credit hours

This course acquaints students with the major frameworks for ethical decision making in the professions based on Kantian, Utilitarian and Aristotelian ethics and the principles of consequence, liberty, opportunity, need and justice. The course examines ethical questions that can arise in professional practice, the relationship between professionals and clients, as well as the connection between ordinary and professional morality. Students will analyze and synthesize ethical theories that affect thinking, policy formulation, and professional conduct.​

BSAD 322 ADVERTISING AND PROMOTION

Spring, 3 credit hours

Students explore the fundamentals of advertising and promotion and apply this knowledge in creating an advertising and integrated brand promotion (IBP) strategy for a product. In addition to traditional advertising media, special attention is given to progressive advertising media, such as: the Internet, social media, mobile marketing, and other forms of digital marketing. The social and economic role of advertising and promotion is explored in relationship to such established disciplines as psychology and sociology.

BSAD 325 CONSUMER BEHAVIOR

Fall, 3 credit hours

Students explore consumer behavior and its internal and external influencers. Emphasis is placed on the consumer decision making process. Consumer behavior is analyzed as a key component in developing effective product design, positioning, and promotional strategies. Students also examine the role of consumer lifestyle data in segmenting the market into target markets.

BSAD 330 SALES FORCE MANAGEMENT

Fall, 3 credit hours

Students explore the principles of sales force management. This course is designed to benefit students across multiple disciplines, especially students planning to pursue a career in sales. Emphasis is placed on the following principles of sales force management: formulating and evaluating sales strategy, recruitment, training, motivation, performance evaluation, and sales force structure.

BSAD 335 ADVANCED BUSINESS AND ACCOUNTING INTERNSHIP

Fall/Spring, 3 credit hours

This advanced business internship program offers hands-on experience working with small business entrepreneurs in a confidential and professional environment. Students have the opportunity to apply their educational, organizational and time management skills in solving real life business issues and assist less experienced interns.

Prerequisite: Completion of 45 credits and permission from instructor

BSAD 340 MANAGEMENT COMMUNICATIONS

Fall/Spring, 3 credit hours

This course introduces students to the foundations of effective management communication. It focuses on communicating strategically and persuasively in a professional enviromnental. Skills such as advocacy, framing issues clearly and strategically, preparing a team for communicating in a competitive environment, facilitating meetings, and adapting arguments to audiences' needs are developed.

BSAD 345 TECHNOLOGICAL INNOVATIONS AND ENTREPRENEURSHIP

Fall/Spring, 3 credits

Technology entrepreneurship is a spirited approach to business leadership
that involves identifying high-potential, technology-intensive commercial opportunities,
gathering and analyzing resources such as talent and capital, and managing
rapid growth and significant risks using principled decision-making skills.
It is a recent global phenomenon that has driven vital changes in society by
empowering individuals to seek opportunity in technological and business solutions
when presented with what others see as insurmountable problems. This course
will introduce the fundamentals of technology entrepreneurship. It is aimed
at guiding students who may be starting their own businesses in the future
or working for a high-growth company. Three hours lecture per week.

BSAD 355 MANAGEMENT OF TECHNOLOGY

Fall/Spring, 3 credit hours

In this course students explore strategic management of technology, patterns of technological change, technological transitions and technological innovations within organizations. The conceptual framework of the course is an evolutionary process perspective on technology management. Students examine the scope of technology management in relation to: design, production, finance, marketing, accounting, sales, distribution and human relations.

Prerequisites: 45 credit hours or permission of
instructor.

BSAD 365 FINANCIAL STATEMENT ANALYSIS

Fall/Spring, 3 credit hours

This course explores both the underlying
theory and practical applications of financial
reporting and analysis. It emphasizes the importance
of using financial statements as a source
of information to evaluate historical and future
economic performance. Three hours lecture per
week.

BSAD/SOET 370
ENGINEERING ECONOMICS

Fall/Spring, 3 credit hours

This course emphasizes the strong correlation between engineering design and manufacturing of products/systems and the economic issues they involve. The basic concepts of the time value of money and economic equivalence is applied throughout the course. Each engineering problem/project progressively incorporates different cash flows, the cost of funds, capital, operational and maintenance costs, salvage value, depreciation, amortization, and taxation. Students learn to apply different economic analysis methods – like present worth, annual-equivalent worth, rate-of-return, life-cycle cost, cost/benefit etc – in evaluating the economic viability of a project, as well as the comparison of mutually exclusive alternatives. The course also introduces concepts of replacement decisions, capital-budgeting decisions, and project risk and uncertainty, and exposes students to specific issues of economic analysis of the private sector versus the public sector. Applications to a variety of engineering fields’ actual cases are stressed throughout the course.

Prerequisite: MATH 121 College Algebra, or MATH 123 Pre-Calculus Algebra and Trigonometry. Additionally, students must have at least junior status or permission of instructor.

BSAD 372 E-COMMERCE

Fall/Spring, 3 credit hours

This course is designed to provide an overview of e-commerce models, applications, decisions, and issues. Major topics associated with e-commerce such as security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities are examined. In addition, e-commerce business and revenue models, startup strategies, the evolution of social commerce, and additional emerging technologies are explored.

BSAD 373 INTERNATIONAL BUSINESS MANAGEMENT

Fall/Spring, 3 credit hours

The course enhances the student’s ability to operate in a global market. This course grounds the student in global marketing, strategy, human resource management. Students develop a strong understanding of international culture and ethical issues when taking a local business global. This course teaches students to use an organization’s global resources and logistics to enable the organization’s global strategy.

BSAD 375 LEADERSHIP & CHANGE

Fall/Spring, 3 credit hours

The course will prepare students with the theory, tools, and competency needed to harness modern leadership principles in challenging organizational environment. In this course students will study leadership paradigms including the trait, skill, style, behavioral, situational, and contingency leadership models as well as power, leader-follower relations, ethics, and diversity. Students will acquire skills to revolutionize organizations, its environment, culture, and overcome organizational crisis.

Prerequisites: Principles
of Management (BSAD 301) or permission of instructor.

BSAD 400 OPERATIONS/PRODUCTION MANAGEMENT

Fall/Spring, 3 credits

This course focuses on the study of modern theory and practice relating to the operations function in both manufacturing and service organizations. Topics include forecasting, materials and capacity planning and quality control. Case studies are used to examine and analyze the manufacturing and service environments in terms of operational planning, the use of teams and teamwork and decision making problems that confront management. Fundamentals of the analytical method are introduced to help solve problems in the design, operation and control of systems.

BSAD 406 CUMULATIVE EVALUATION

Fall/Spring, 3 credit hours

This course integrates the program material from the BBA in Management into a summative evaluation through company simulation software. Students incorporate knowledge of human resource management, operations management, managerial economics, professional ethics, business strategy, accounting and finance, and management of technology by running a virtual company.

Prerequisite: Completion of a minimum of 90 credit hours in the Bachelor Business

BSAD 410 SENIOR PROJECT

Fall/Spring, 6-12 credits

Student will complete a senior research project specifically addressing issues facing the management environment today. Under the guidance of a faculty mentor, the student will submit a research proposal, conduct research, prepare a thesis style report, and present a defense to a thesis committee​.

Prerequisites: Senior status in the BBA in Management Program

BSAD 411 MARKETING RESEARCH

Fall, 3 credits

This course provides students with an understanding of the research methods used by marketing researchers in obtaining information and deriving knowledge to guide marketing decisions. Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting marketing research data and resulting findings. Students study various research methodologies with emphasis on primary research including the design of data collection instruments.

BSAD 420 APPLIED ORGANIZATIONAL MANAGEMENT

Fall/Spring, 3 credit hours

Applied Organizational Management emphasizes individuals’ and groups’ behavior
in organizations. The rationale for the existence of organizations is discussed
with the strategic objectives of improving productivity, performance, effectiveness
and efficiency to accomplish missions. Theories of management and organizations
will be examined. Additional topics covered will include group development,
group decision making and problem solving, leadership roles, power and politics
within organizations. Other important areas of analysis will be the norms and
values of groups, group power influence, coalition formulation and organizational
culture. Three hours lecture per week.

Prerequisites: Intro. to Business (BSAD
100) and junior level status or permission of instructor.

BSAD 425 NEW PRODUCT MARKETING

Spring, 3 credit hours

This course requires students to integrate concepts from previous marketing courses and develop a comprehensive marketing strategy. Through market analysis students identify market opportunities for new product development and formulate an effective marketing strategy to move their product from concept to launch. The course culminates with a marketing strategy competition where each group is evaluated based on the content of their final report, project presentation, and feasibility of their marketing strategy. Students work on their project in groups modeled after a consulting group.

BSAD 449 STRATEGIC POLICIES & ISSUES

Fall, 3 credit hours

This course will define the criteria for critical business decision making. Students will examine strategic issues in international and domestic organizations, use core concepts and analytical tools, and assess the impact of political, economic, and legal factors on business operations and strategies. Real case study of headline issues will be used to provide insights and focus attention on the special demands of competition, competitive advantage, and winning strategy execution.

BSAD 450 BUSINESS INTERNSHIP

Fall/Spring, 6-12 credits

The business internship is an academic program which integrates classroom work and practical experience with cooperating businesses. It is a structured field experience in which an intern acquires and applies knowledge and skills, while working in a responsible role within a business environment. Internship assignments and activities may include, but not limited to, information gathering, research, data analysis, planning, organization, implementation, evaluation, and other tasks and responsibilities deemed necessary.

Prerequisites: Senior Status in BBA in Management and Grade Point Average of 3.0 or higher before the internship begins or permission of the instructor in consultation with the student’s advisor.

BSAD 291-295, 391-395, OR 491-495 SPECIAL TOPICS IN BUSINESS

Fall/Spring, 1-4 credit hours

Special Topics in Business will generally include topics of current interest
or topics not covered in courses currently offered by the department or in
combinations not currently available.