Target has been slapped with a trade dress lawsuit by Switzerland-based Swatch Group. In its lawsuit, which was filed in federal court in Manhattan, Swatch, which is known for its plastic namesake watches, accused Target of infringing its designs for "zebra" and "multi-color" watches. According to Reuters, "Swatch said the quality of Target's watches is 'inferior' to its own, and that their continued sale is likely to confuse shoppers and damage the Swiss company's sales. It also said it advised Target of the alleged infringement, but that the Minneapolis-based company continued its sales."

According to Swatch's complaint: "By adopting the Zebra Watch trade dress and the Multi-Color Watch trade dress, defendants are unfairly competing" with Swatch.