On Black Friday, Lew Pacheco wasn’t as tired as some shoppers roaming the Silver City’s streets.

His store opened at the civilized hour of 9 a.m.

Pacheco is a small business owner, not a big box retailer.

“Most people go to big box stores on Black Friday,” Pacheco said. “By the time they get to us, they’re kind of tired.”

He’ll open his 22 Taunton Green shop again at 9 a.m. Saturday, the week’s second consecutive notable shopping day.

First comes Black Friday, for the giants. Then comes Small Business Saturday, for mom and pop shops.

Pacheco’s Jewelry has been participating in Small Business Saturday since its inception.

“We do see a spike in business on Small Business Saturday,” Pacheco said Friday afternoon. “We see about 40-50 percent more business on that day.”

Michelle Costa learned her lesson last year.

On the first weekend of serious holiday shopping, it pays to be prepared.

So Costa and her staff at Sole Central, 229 S. Main St., Fall River, began a month ago, mailing out discount coupons for savings on shoes and preparing their stock room for two of their busiest days of the year.

From their perspective, Small Business Saturday has been a great idea, store staff said.

Small Business Saturday was the dream child of the American Express Co. in 2010. The idea took off. Last year 100 million people shopped in small stores, increasing business done in the stores by 28 percent, organizers say.

“American Express has done a great job advertising it for us,” Pacheco said.

Michael Martins, curator of the Fall River Historical Society, said he thinks many of those 100 million shoppers stopped by the society’s home at 451 Rock St. last year.

“The Saturday after Thanksgiving is, traditionally, the busiest day of the year for us,” Martins said.

“People come in to see the decorations and the tea room will be open. We expect it will be an especially busy day.”

Many local businesses will be offering specials or sales on Saturday to celebrate the campaign.

Buying local also keeps cash and jobs local, according to Robert Mellion, president of the Fall River Area Chamber of Commerce and Industry.