H&M has partnered with Swedish company Re:newcell to use its technology to recycle used cotton, viscose and other cellulosic fibres into a new, more sustainable dissolving pulp.

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19 October 2017 | by The Retail Bulletin

The pulp can then be turned into new textile fibres and fed into the textile production cycle.

H&M said the partnership has helped it to take another step towards its goal of using 100% recycled or other sustainably sourced material by 2030.

Cecilia Brännsten, acting environmental sustainability manager and circular economy lead at H&M group, said: "Re:newcell´s technology has the potential to become a commercial and scalable solution for the industry and accelerate the journey from a linear fashion industry towards a circular one.”

H&M announced the partnership at the 2017 Textile Exchange Sustainability Conference in Washington DC.