According to a press release
first reported on by Teen Vogue, “Kylie handpicked this location
after touring many spots in and around NYC, and is excited to bring the Kylie
Shop to the east coast, especially for all her fans and customers who missed
the launch pop up shop in California. She has been working on her Valentine’s
collection for months and is excited to share it with the world and bring the
same vision and experience to life in the store."