In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, breaking news and opinion, not if you want to be regarded as authentic and taken seriously.

Knowledge Condenser

Curation has many definitions, including my own: “Curation is the acquisition, evaluation, augmentation, exhibition, disposition and maintenance of digital information, usually centered around a specific topic or theme”. The Digital Curation Center (DCC) in the United Kingdom puts it more succinctly

Digital curation, broadly interpreted, is about maintaining and adding value to a trusted body of digital information for current and future use. (DCC)

Both definitions infer an information lifecyle process, that manages the digital objects from creation to deletion. Both suggest that capturing and adding value, whether by commentary or related material, is vital to the end product which is knowledge or information that can be referenced now and in the future.

Message Amplification

However the evolution of digital curation is experiencing some fragmentation. Not that this is bad, but it does suggest the differences should be understood as curation tools will differ in features and capabilities as each tries to satisfy its target customer base. So far I have identified 3 major distinctions in curation:

Marketing Content: comes in several forms as marketeers move away from landing pages on Facebook and web sites, and seek to amplify brand presence through curated content.

Information (or Knowledge Content): More focused on collecting and condensing information to support a topic or subject. Most commonly a reference site usually set up for either internal or external collaboration

Personal Content – less dependent on content management features and capabilites: can either be used for amplification (self-branding) or condensing (information).

The question I would like to pose is who visits these curated sites and what are their preferences. The following poll offers choices in the style and content of curated sites. Please let me know which sites you prefer to access for either information or shareable content. I have made a further distinction for sites that are the result of either employee or community collaboration as they possibly differ from information sites in the degree of social participation (ie more social).

[…] Robin Good: Short post but very relevant points to start looking at. @chopemurray at Opencollaborarchy is the first individual I see catching the different shades of curation "intent" that are characterizing the "surge" of content curation initiatives, projects and tools all around us. From the original post: "However the evolution of digital curation is experiencing some fragmentation. Not that this is bad, but it does suggest the differences should be understood as curation tools will differ in features and capabilities as each tries to satisfy its target customer base. So far I have identified 3 major distinctions in [what is "sold" today as] curation: a) Content Distribution Marketing Content: comes in several forms as marketeers move away from landing pages on Facebook and web sites, and seek to amplify brand presence through curated content. b) Sense-making – Topic-focused Information (or Knowledge Content): More focused on collecting and condensing information to support a topic or subject. Most commonly a reference site usually set up for either internal or external collaboration c) Personal Expression Curating Personal Content – less dependent on content management features and capabilites: can either be used for amplification (self-branding) or condensing (information)." Rightful. Calls for deeper analysis. 8/10 P.S.: I invite you also to contribute to the poll provided at the end of the post. Notwithstanding that the poll will reflect only the opinions of those answering it, I'd very much like those few investing in curation as a sense-making activity to make their voices heard. Original post: https://opencollaborarchy.wordpress.com/2012/07/19/curation-amplifier-or-condenser-2/ […]

[…] A rescoop from Robin Good's Scoop it page. Robin Good: Short post but very relevant points to start looking at. @chopemurray at Opencollaborarchy is the first individual I see catching the different shades of curation "intent" that are characterizing the "surge" of content curation initiatives, projects and tools all around us. From the original post: "However the evolution of digital curation is experiencing some fragmentation. Not that this is bad, but it does suggest the differences should be understood as curation tools will differ in features and capabilities as each tries to satisfy its target customer base. So far I have identified 3 major distinctions in [what is "sold" today as] curation: a) Content Distribution Marketing Content: comes in several forms as marketeers move away from landing pages on Facebook and web sites, and seek to amplify brand presence through curated content. b) Sense-making – Topic-focused Information (or Knowledge Content): More focused on collecting and condensing information to support a topic or subject. Most commonly a reference site usually set up for either internal or external collaboration c) Personal Expression Curating Personal Content – less dependent on content management features and capabilites: can either be used for amplification (self-branding) or condensing (information)." Rightful. Calls for deeper analysis. 8/10 P.S.: I invite you also to contribute to the poll provided at the end of the post. Notwithstanding that the poll will reflect only the opinions of those answering it, I'd very much like those few investing in curation as a sense-making activity to make their voices heard. Original post: https://opencollaborarchy.wordpress.com/2012/07/19/curation-amplifier-or-condenser-2/ […]

[…] Robin Good: Short post but very relevant points to start looking at. @chopemurray at Opencollaborarchy is the first individual I see catching the different shades of curation "intent" that are characterizing the "surge" of content curation initiatives, projects and tools all around us. From the original post: "However the evolution of digital curation is experiencing some fragmentation. Not that this is bad, but it does suggest the differences should be understood as curation tools will differ in features and capabilities as each tries to satisfy its target customer base. So far I have identified 3 major distinctions in [what is "sold" today as] curation: a) Content Distribution Marketing Content: comes in several forms as marketeers move away from landing pages on Facebook and web sites, and seek to amplify brand presence through curated content. b) Sense-making – Topic-focused Information (or Knowledge Content): More focused on collecting and condensing information to support a topic or subject. Most commonly a reference site usually set up for either internal or external collaboration c) Personal Expression Curating Personal Content – less dependent on content management features and capabilites: can either be used for amplification (self-branding) or condensing (information)." Rightful. Calls for deeper analysis. 8/10 P.S.: I invite you also to contribute to the poll provided at the end of the post. Notwithstanding that the poll will reflect only the opinions of those answering it, I'd very much like those few investing in curation as a sense-making activity to make their voices heard. Original post: https://opencollaborarchy.wordpress.com/2012/07/19/curation-amplifier-or-condenser-2/ […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. Curation has many definitions. Author gives following one: “Curation is the acquisition, evaluation, augmentation, exhibition, disposition and maintenance of digital information, usually centered around a specific topic or theme”. The Digital Curation Center (DCC) in the United Kingdom puts it more succinctly: "Digital curation, broadly interpreted, is about maintaining and adding value to a trusted body of digital information for current and future use". Both definitions infer an information lifecyle process, that manages the digital objects from creation to deletion. Both suggest that capturing and adding value, whether by commentary or related material, is vital to the end product which is knowledge or information that can be referenced now and in the future. However the evolution of digital curation is experiencing some fragmentation. It does suggest the differences should be understood as curation tools will differ in features and capabilities as each tries to satisfy its target customer base. So far Author has identified 3 major distinctions in curation: – Marketing Content: comes in several forms as marketeers move away from landing pages on Facebook and web sites, and seek to amplify brand presence through curated content. – Information (or Knowledge Content): More focused on collecting and condensing information to support a topic or subject. Most commonly a reference site usually set up for either internal or external collaboration – Personal Content – less dependent on content management features and capabilites: can either be used for amplification (self-branding) or condensing (information). […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]

[…] In a very short time curation has evolved from a minor supporting role to a major or even leading role in Social Media engagement. It is no longer sufficient to just share items of interest, break… […]