Target Design For All

Periodically a client’s philosophy and an agency’s philosophy will align perfectly. When it comes to viewing design as the intersection of form and function, Target and Firstborn go together like a spoon and a wine glass.

Great design is many things including simple, elegant, functional and inspiring. Target is known for their mission to have great design at affordable prices and hired Firstborn to create a mini-site to showcase their well designed products and top designers in an engaging and interactive way. The website incorporates elements from the national TV and print advertising campaign in a unique way to show visitors how extraordinary everyday design can be.