ACKNOWLEDGEMENTWe take immense pleasure in thanking Prof. Moni Mishra for having permitted us to carry out this project work. We would also like to express deep sense of gratitude towards her for guiding us, which helped us in completing the project in time.

Finally, yet importantly, we would like to express our heartfelt thanks to our team members, friends and classmates for their help and wishes for the successful completion of this project.

IntroductionHero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two - wheelers, based in India. In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date. During the year, Hero MotoCorp received the ET Award for being the most trusted 2W brand in the country. Hero now features in the Forbes list of the World’s 2000 Biggest Public Companies. It is also ranked by Goldman Sachs as one of the 20 best-positioned auto companies in the world. Company History

Hero Moto Corp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero Moto Corp with a new corporate identity. “Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake in the Company. In late 2010, Honda sold its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasized the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology used in the bikes of Hero Honda for almost 26 years (1984–2010) came from their Japanese counterpart. So, there were concerns that the Hero group may not be able to sustain the performance of the joint venture alone. Under the joint venture, Hero Group could not export to international markets (except Sri Lanka) and the termination would mean that Hero Group can now export its products in the international market. Hero Moto Corp has three fully functional manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Their fourth facility at Neemrana is ready to start production, and their global parts centre will be functional before the end of the calendar year. They have also...

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