Convergence is out of control, in a good way (although sometimes it makes my head hurt). The latest example of super-convergence is Shoptopia, a place-based retail network in malls which combines online, mobile, social and place-based channels in a giant media vortex that totally surrounds shoppers, allowing advertisers to interact with consumers before, during and after the shopping experience. ...Read the whole story

Mark Donovan, senior vice president for mobile at comScore, tells "Marketing Daily," "We've gone from explaining to explaining why mobile was something that was going to be interesting to documenting a very large audience. It's still early days, but we're over the hump of mobile being active enough and large enough to warrant attention from advertisers. " ...Read the whole story

Around The Net

Microsoft's Bing search engine now supports search across applications in the Xbox, but Matthew Moskovciak questions whether it can solve the problem of video search across the mounds of available content. He tells us that after being on the market for nearly a year, even Google TV fails to effectively search Netflix results. Moskovciak not only lays out the problem, but presents solutions and points to Clicker and Fanhattan as two possible choices. He also tells us about Microsoft's forthcoming dashboard and when we can expect it. ...Read the whole story

Bing's Duane Forrester joins Rand Fishkin this week to talk about the search engine, shutting down Yahoo Site Explorer, early stages of social search, return of the meta keyword tag as a spam signal, and some new features in Bing Webmaster Tools and how data fuels the features. ...Read the whole story

Voice search continues to gain attention, but marketers need to remember the technology remains in its infancy. Gary Stein tells us a story about an expereince with voice search in a crowded and noisy restaurant with a friend. One had in hand an iPhone, and the other an Android. After drinking a few cocktails they asked the phones some questions like "who was the 12th president," giving both phones commands to send texts. The Android performed perfectly. The iPhone struggled a bit and came up with a couple of nonsense answers. ...Read the whole story

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at ...More