Jade Roper Slipped Some Spon-Con Into Her Birth Announcement

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What are life’s precious moments if not marketing opportunities? On Thursday, Bachelor in Paradise couple Jade Roper and Tanner Tolbert welcomed a baby girl into the world. In her Instagram post announcing the birth, Jade gushed over her baby, who she said arrived four weeks early, and thanked, in parentheses, a company called AvaWomen.

We are excited to welcome another #Avababy into the world! Congratulations to @jadelizroper and @tanner.tolbert on their perfect baby girl. We are so happy to have been a part of their journey to becoming parents. Jade got pregnant in just two months once she started using the #avabracelet