It's for renewal, what do you have to have explained? I know the image is messed up but it seems clear to me. $27.30 is the USD rate for renewal. You will have to enter your license number to prove you qualify during purchase.

You only pay full price once the first time, then everything is/should be a renewal. So how many times you renew is entirely up to you. Remember that with NOD and a few other AVs the license is for a time preiod not a version. So if they were to release NOD 3,4,5,6,7.....etc all in the next year, you would not have to pay again. Most of the major AV players Symantec, McAfee and others make you pay for the version and the time.

You only pay full price once the first time, then everything is/should be a renewal. So how many times you renew is entirely up to you. Remember that with NOD and a few other AVs the license is for a time preiod not a version. So if they were to release NOD 3,4,5,6,7.....etc all in the next year, you would not have to pay again. Most of the major AV players Symantec, McAfee and others make you pay for the version and the time.

the link in post 5 is eset's site direct. As a reseller, I'd recommend that you renew through the reseller you purchased from - especially if you used or needed any support - it's kind of like pay back for the service you received. In the end, it's up to you - the reseller network is in operation because it works - Eset gets the lions share even in a reseller sale...

Hi ... Reason why I am asking is because the reseller want more money for renewal then if I was to purchase from Eset site , I understand about support thing but, As of yet there hasn't been or need for support from the reseller , Lastly why would the price from the reseller be more ? Wouldn't it be the same ? Thanks

Well they gotta make some cash by selling someone elses product It's quite normal really.
But of course if you can save a few bucks, I don't see any reason why you shouldn't purchase from Eset directly.

This is not to offend anyone , I think NOD32 is a very good anti-virus program and from what I understand most anti-virus companies seem to be using reseller to sell their products , I know for myself if another very good anti-virus company comes along and don't use reseller to sell their products I know I will be taken my business in that direction