Save the Children ad compares life in Australia for children to those in developing countries

Charity Save the Children has unveiled a campaign showcasing the life many children overseas face in an effort to raise funds over the Christmas period.

Created by Isobar, the ad juxtaposes life for children in Australia and what is reality elsewhere, with a young girl waking up in an Australian bedroom. As she walks through her house she experiences some of the harsh realities girls like her face in developing countries.

Georgie Way, acquisition campaign manager at Save the Children said: “We are passionate about our role in helping to rewrite the future of young girls the world over and the work that Isobar has produced brings the issue to the Australian audience in a very powerful way.”

Running across TV, online platforms and social media, the organisation also has a partnership with Mamamia.

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It aims to raise $700,000 from new and existing Save the Children supporters in the lead up to Christmas.

Konrad Spilva, Isobar Australia’s managing director said: “Christmas is a time for us all to consider those less fortunate than us and it is great to be working with Save the Children to draw attention to this issue. We hope that our work prompts Australians to donate and help to turn these young lives around.”

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