Workshop

A Workshop of Services Marketing was organized on November 25, 2016 for the II year students of SDMIMD. Prof. KasturiRangan was the resource person for the workshop. Prof. KasturiRangan mainly focused on services in order to make student understand the importance of service design and to guide them how to look into minor details of services while designing on their journey of intrapreneurship and entrepreneurship.

The Customer Benefit Concept (CBC), CUA Model, Internal Marketing Orientation (IMO), Line of Visibility (LOV), Consumer behavior in service setting, Physical and psychological cost of the service, and, Continuum of product attributes, were the topics covered in the workshop. The students had a chance to apply the learning in an assignment on start-up idea in the service industry.

A one-day workshop on the theme of “Social Responsibility and Sustainability” was organised on November 17, 2016 preceding the 2nd International Economics conference at the Institute. The event was inaugurated by Dr. KaliappaKalirajan, Professor of Economics of Australian National University, and he followed up by delivering a session on the topic of the workshop. Dr. Kalirajan presented a case study of Uttarakhand state in India relating to “Self Help Group – Social Responsibility Nexus”. Read More>

A one-day workshop on the theme of “Social Responsibility and Sustainability” was organised on November 17, 2016 preceding the 2nd International Economics conference at the Institute. The event was inaugurated by Dr. KaliappaKalirajan, Professor of Economics of Australian National University, and he followed up by delivering a session on the topic of the workshop. Dr. Kalirajan presented a case study of Uttarakhand state in India relating to “Self Help Group – Social Responsibility Nexus”.

This was followed by a session from Dr. Stephen Aro- Gordon, Professor of Finance in Baze University, Nigeria who focused on the Sustainable Ranking Principles in Nigeria which include 4Ws and 1H of the sustainable banking in Nigeria. He stressed that the need for social responsibility is gaining significance in the context of uncharacteristic situation of rapid growth and high unemployment in Nigeria.

In the post lunch session, Shri. AbhishekRanjan, Global Head–CSR and Sustainability of Brillio Technology Ltd., in his talk emphasised the need for responsible corporate practices towards society to sustain the growth.

SDMIMD in collaboration with ESC Pau Business School, France, organised a 3-Day Workshop on Business Analytics for the students of SDMIMD during October 3-5, 2016. The workshop brought in perspectives on international and interdisciplinary dimensions to the elective course ‘Business Intelligence’ in PGDM Program. Dr. Lee Schlenker, Professor of Information Systems at the ESC Pau Business School, France, was the resource person, and it was coordinated by Prof. Mohamed Minhaj from SDMIMD. Apart from discussions on working in the Digital Economy and transforming data into Business Intelligence for effective business decisions, the workshop also exposed the participants to Visual Analytics using SAS, which is an analytics platform widely used by the corporate world.

Dr. SSS. Kumar (Dean Academics) and Professor-Finance, Accounting and Control, IIMKozhikode addressed the gathering on ‘Emerging Trends in Finance’. During the inaugural session, Dr.Kumar focussed on ‘Microstructure of Financial Markets’ and how research could be undertaken by the academic fraternity. Dr.M.Sriram, Conference Chair delivered a talk on ‘Time Series Analysis’. The session highlighted on the types of secondary data used in finance research, issues relating to usage of secondary data and tools to resolve them. The panel discussion on ‘Empirical Research in Finance- Topics, Analysis and Models’ was spearheaded by Dr.N.R.Parasuraman, Director and Professor-Finance, SDMIMD and the panel members addressed various facets of teaching, research and publications in Finance and Accounting. Dr.Amitha Sehgal, visiting faculty, Welingkar Institute of Management, Mumbai spoke on ‘Research Ideas in Banking’ and suggested few contemporary issues surrounding banking sector. The valedictory session was addressed by Mr.S.S.Bhandare, Advisor, Tata Strategic Management Group, Mumbai, who gave a pep talk on ‘Reflections of Monetary Policy in India’.

The workshop organized as a part of 5th International Conference on Emerging Trends in Finance, Accounting and Banking scheduled on August 19 & 20, 2016 was inaugurated by Dr. N.R. Parasuraman, Director, SDMIMD. Dr. M. Sriram, Conference Chair welcomed the gathering and presented the theme of the workshop.

Considering that public speaking is one of the most important skills for educators, which is put to test each day, a one-day workshop on Public Speaking and Presentation Skills was organzied for educators on July 29, 2016 at SDMIMD. Participants were taken through sessions that enabled them to understand the mechanics of speaking. Dr. NeetuGanapathy resource person of the workshop provided inputs on how to sustain interest and how to effectively handle questions. The workshop was well received by the participants. Dr. N. R. Parasuraman, Director of the institute inaugurated the workshop. Prof. MalathiSriram, Coordinator of the workshop welcomed the participants.