Innovation starts with an acceptable culture

All societies have their own specific culture and moral standing. In Sweden there is a terrible mill culture (Bruksmentalitet in Swedish). Corporates have their own morals and culture as well; usually relating back to the original entrepreneur.

Published 2015-09-23

Bruksmentalitet - Corporation culture

When great entrepreneurial companies grow, they hire legal staff and build a HR-department and this is the tipping point; this is where the adaptability stops.

Today the IKEA founder (a young look-alike, think-alike) Ingvar Kamprad would not be hired by IKEA. The reason is simple: He is a free thinker. He does not fit in.

Inside the corporates, there are myths about core-business, traditions and “we have never done it this way before”. When words like these are used; put on your helmet and brace yourself. The end may not be imminent but it’s in the plan. Change is never welcome and the intuitive response to fight it is part of our DNA.

Buzz words like “traditions” and “core-business” touch our emotions and cannot be fought with logical or rational arguments. In order to start changing a business we need to fight the invisible stuff that stick to the wallpaper.

Innovations as a way forward sounds sexy and tempting. But it does not start with artificial collaborations – it starts with new wallpaper.

Behavioral economics news

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EQapital writes for people who are interested in a public companies. It can of course be shareholders but also employees, customers, suppliers and other stakeholders. We think they have a common interest in that the company strengthens its competitiveness through good strategic choices.

We therefore focus less on immediate profitability and short-term quarterly economy but feels that more innovation, a responsible society, and communication is more important for the long-term value creation in companies.

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