About Me

Marlan Warren is a free-lance publicist who promotes entertainers and book authors (Roadmap Communications and Book Publicity by Marlan, respectively). She is also a film maker (Roadmap Productions), Reiki Master/Teacher (Light Hands Reiki Studio and Institute), Screenwriter, Novelist, PhotoJournalist, Tai Chi practitioner.

Welcome to the first installment of the Book Publicity by MarlanNewsletter!I
began representing indie authors four years ago when my longtime
friend, Luke Benoit, published a book that I thought was terrific (All Storms Pass: The Anti-Meditations).
I ran a book review and an author interview in my blogs, and the
rest...as they say...is history. Since then, it's been a thrilling--and
educational!--ride as I hone my publicity and marketing skills, while
assisting indie authors (self-published and small press) with their book
launch campaigns, book reviews, press releases, press kits, speaker
engagements and of course, book signing bookings. My services sometimes
include editing (copy editing, as well as full-on revision suggestions
and rewrite/ghostwrite).

Every client experience has
been a teaching episode. It is not enough to throw your book up on
Amazon and hope for the best. And each PR effort requires diligence as
well as knowledge on the part of all who are promoting a book.

Why am I smiling? I'm on vacation!

I'm an "Artisanal Publicist"--each book
campaign that I design for an author includes a carefully crafted one-sheet, "elevator pitch," and
consideration of the target market, as a well-researched plan for attracting
media interest and interviews.

This month, I find I have a short list of Writer-Author-Publisher items that might interest you. So here we go!

PS
- I will consider articles you submit for this newsletter. So please
feel free to submit your pearls of hard-won wisdom via the Contact Form
on this newsletter! Thank you!

Upcoming Stuff

Seattle Publisher, Gemelli Press,
will be releasing and re-releasing these spicy guidebooks to Italy,
just in time for your next Italian Romp (or your next fantasy about it):

In Etna's Shadow

Salento by 5

Pit Stops, Pitfalls and Olive Pits

Coins in the Fountain

The Essential Etna Wine Guide

I
worked with Gemelli and its sister, Green Darner Press, last year on
several of their exciting books, and cannot wait to get started on
helping spread the word on these new offerings. (I also did the
final edit on Pit Stops, Pitfalls and Olive Pits, a lovely you-are-there
guidebook with charming anecdotes along the way.)

Hot Tips and ContestsFor great tips in PR, Writing and Beyond, I highly recommend veteran author/publicist Carolyn Howard-Johnson's jam-packed Sharing With Writers Newsletter.
She also maintains a generous and informative website, where she
frequently publishes my book reviews (she welcomes your submissions
too), and most recently a note of praise I wrote her re her Artists
First podcast interview:

Conrad
is an attorney-turned-author with a powerful imagination that spins her
legal experiences and love of Classical Literature into mystery gold.

And P.S. to anyone in the Los Angeles/Pasadena area: Sisters in Crime
is a wonderful group for mystery writers and readers. They meet once a
month at the South Pasadena Public Library (and are international, as
well). The meetings are open to anyone and free (membership is
worthwhile if you care to join for a small fee), and feature speakers
who give talks on all aspects of writing, publishing and
mystery/suspense genre writing.

Keep an Eye Out for...

Book Cover Draft-Not Final

I edited and helped revise the first draft of Shelly & Sherry Glaser's all-about-healing book enticingly entitled The First Practical Handbook for Crazy People. Sherry Glaser is a well-known performance artist and activist whose hilariously painful one-woman show, Family Secrets,
still holds the title of Longest Running One-Woman Show in Broadway
History. Her mother, Shelly Glaser, was in and out of mental wards for
most of her adult life, but as she pushed for answers to help heal
herself and found a path that worked for her...she also began writing
this book. Years after her mother's death, Sherry Glaser came across the
manuscript, and sat down (with her mother's blessing from the Great
Beyond) and began revising it--as well as adding her own two cents about
her own Odyssey to Sanity. If you'd like more info or wish to donate to
the crowd-funding site for the book's publication, please visit

Just a few words about the Digital Press Kits
I've started designing for clients (authors and entertainers). When I
first started, all the elements of the press kit were laid out
one-by-one and attached to an e-mail query to a reporter or program
director, or copied & pasted into the body of the e-mail. This is
still advisable (sans the attachments and preferably via a service like
Constant Contact if you're going to send out to a lot of recipients).
However, a Digital Press Kit can be quite impressive and
effective. Check out the link above for Sherry Glaser or visit the press
kit I created for Stacey R. Campbell's Young Adult adventure tale Arrgh!

Bonus:Make your Bio great again!It's
not just books that are as different from each other as snowflakes, but
so are publicists. Because I find myself at a loss to articulate all
that I encounter in a day or over a period of months working with an
author, I've decided to post some "Before" & "After" shots to help
folks get a whiff of what it's like to be...well, me.

A
couple years ago, I was hired by a friend I've known for over three
decades. She is highly accomplished in all facets of her professional
life, and well known in her circles (we're talking Ted Talks and awards
and a column for Psychology Today, etc.). Yet, despite all this,
and more, I was surprised when she sent me what I considered to be a
rather "bare bones" account of who she is (aka "Bio").It
turns out that we are not always the best publicists for ourselves when
it comes to writing bios; one reason being our modesty or even
"blindness" to what exactly makes our life story so interesting to
others.BEFORE

Judith Fein lives to leave. An award-winning
travel journalist, she is either on the road or on her computer. She has
contributed to more than 100 international publications, and is the author of
the acclaimed book, LIFE IS A TRIP: The Transformative Magic of Travel. Judith
has been a keynote presenter for many conferences, including the Adventure
Travel Trade Association, and Tedx San Miguel de Allende. Widely lauded as a
speaker and storyteller, she is a frequent guest on broadcast media. With her
husband Paul Ross, she teaches public speaking and creativity as applied to
writing, PR and Marketing. With humor, surprise, and hands-on exercises, they
help people to be their best creative selves. Judith is the co-founder and
executive editor of the award-garnering experiential travel blog Your Life Is a Trip,
which has more than 125 contributors. She blogs about travel for The Huffington
Post and Psychology Today, and occasionally she and Paul Ross take people on
very unusual trips. In her LBTW (Life Before Travel Writing), Fein ran a
theatre company in Europe, lived in Africa, and then worked as a screenwriter,
playwright, and theatre director in the U.S.A. Her website is Global Adventure.MY RESPONSE

Overall
I like it. The basic bio is there that you always use and that's really good.
It seems a little weak to me because of some omissions, intentional or
otherwise, that could make it sparkle? It seems to be the end-product of your
modesty.

A
few questions:

1.
Weren't you the President of a Travel Journalists Assoc. or did I dream that?
Any high office like that is notable.

2.
I don't think it would hurt to be more specific about the "broadcast"
-- esp. what people recognize (like what makes people go "Oh!" and
gasp at parties or stop looking around to see who else is there but now they
fixate on you). So I would mention NPR and the Marketplace that you and Paul
were regulars on (not only Marketplace, but Savvy Traveler).

I'm
not all that thrilled about the sentence that explains how you bring out the
best in people as writers, etc. It sounds like a bit of a sales pitch (I know
you don't mean it that way), but it seems out of place in an Author's Bio (to
me).

3.
Details on the publications wouldn't hurt either, as you have written for L.A.
Times, NY Times. Those are not easy papers to get into.
Do NOT take it for granted that it's no big deal or it will sound like
bragging. Here you can brag.

4.
Try to stay cognizant of what makes people go "Ah!" When I wrote
Luke's bio, I wrote that he "toiled in Hollywood" before becoming a
therapist. One radio host jumped on that and had a field day asking Luke about
his "Hollywood" career.

People
in Podunk or other than L.A. imbue the word "Hollywood" with either
the image of success (writer) or balls to try to make it as a writer.

A reader would want a little something
about your travels (in a condensed, flighty kind of sentence) like "Judie
has run with the bulls in Mexico, healed with the healers in the Yucatan,
danced the hootchie-kootchie in the pyramids, etc."

I
hunger for specifics.Colorful,
fun specifics. Because you and Paul are colorful and fun.

AFTER

Judith Fein lives to leave. An
award-winning travel journalist, she is either on the road or on her computer.
She has contributed to more than 100 international publications, including the
Los Angeles Times, Boston Globe, Dallas Morning News, National Geographic
Traveler, the Jerusalem Post, Hemisphere, Islands, New Mexico Magazine, Travel
Age West, Organic Spa, and Spirituality and Health. She is the
author of the acclaimed book, LIFE IS A TRIP: The Transformative Magic of
Travel. Judith has been a keynote presenter for many conferences, including the
Adventure Travel Trade Association, and Tedx San Miguel de Allende. Widely
lauded as a speaker and storyteller, she is a frequent guest on broadcast
media, was a regular contributor to The Savvy Traveler for six
years, and has been heard on the BBC, All Things Considered,
and Marketplace. With her photojournalist husband Paul
Ross, she teaches public speaking and creativity as applied to writing, PR and
Marketing. Judith is the co-founder and executive editor of the award-garnering
experiential travel blog www.YourLifeisaTrip.com,
which has more than 125 contributors. She blogs about travel for The Huffington
Post and Psychology Today, and occasionally she and Paul Ross take open-hearted
people on very unusual trips. In her LBTW (Life Before Travel Writing), Fein
ran a theatre company in Europe, lived in Africa, and then worked as a
Hollywood screenwriter, playwright, and theatre director in the
U.S.A. Like a modern-day Marco Polo or Ibn Batuta, Fein has traveled
from Mog Mog to Vanuatu, trained as assistant to a Mexican healer, purchased a
camel in Tunisia, danced with spirits in Brazil and a Mayan elder in Quintana
Roo, dragged her husband to consult with a Zulu sangoma in
South Africa, swum with beluga whales, had a private audience with the High
Priest of the Ancient Israelite Samaritans, appeased the mischievous jinns in
Morocco, and eaten porcupine, albeit not with relish, in Vietnam. Her website
is www.GlobalAdventure.us