If you're going to have a Web presence, sometimes it pays to make sure any domain name associated with the name of your organization is accounted for. The Australian Christian Lobby operates out of the acl.org.au domain name, after moving from australianchristianlobby.org.au. But the australianchristianlobby.org domain has been quietly occupied, seemingly kept in reserve -- until a relaunch on Sunday.

Three Melbourne feminists -- Hilary Bowman-Smart, Genevieve Stewart, and Jessica Alice -- snapped up the domain when it became available, turning it into a website for the group, called Australian Cat Ladies, stating that there has been a case of mistaken identity between the two groups. "Please note, it is very important that you do not confuse "Cat-Holics" with "Catholics," the site reads.

Meanwhile, its values are quite different to those of its alter ego, the Australian Christian Lobby:

We stand against sexism, racism, homophobia, transphobia, classism, ableism, religious discrimination, fatphobia, whorephobia, and all forms of injustice. We understand that cat ladies come in all shapes, sizes, genders, sexualities, backgrounds, and ethnicities, and encourage ACL membership by anyone who identifies as a cat lady or a cat lady ally.