Instead, with his ever-tighter ties to former Fox News chairman Roger Ailes (who is now reportedly advising the Republican candidate) and his recent hiring of former Breitbart chairman Steven Bannon, there's a growing chorus, propelled by a recent report in Vanity Fair, saying that Trump's endgame is not the nation's highest office — but to have a right-wing media outlet of his own.

If Trump lost in November and then launched his own media operation — a plan his campaign has repeatedly denied — what would it be exactly? And would it be a success?