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Archive

Email Marketing Porfolio

We have just come across email templates that our staff have designed for Australia’s Biggest companies such as BMW, Tourism Victoria, Renault, South Australian Tourism Commission, VicHealth etc. We are building a showcase folio document that shows all the templates. This will be available as a download on the email marketing area shortly.

We already have a portfolio section for all the email newsletters we have done for our clients. So feel free to view that as well.

Email Marketing Best Practices

Things have changed a lot in Email Marketing lately. As such, best practices have changed too. The new say of doing Email Marketing is integrating it with your CRM and you Social Media, supporting mobile devices and understanding buyer behavior.

This will also be a free download from our Email Marketing area shortly. Stay tuned while we build these and send it your way.

Part 1: Email Marketing Best Practices: Facebook.com Email Addresses

Here is Part 1 of our Best Practice Series. This covers the new onslaught of 500 million new @facebook.com email addresses and how you should market to them.

DzineClub Email Marketing Services

We provide email marketing service for over 10 Australian Companies. They can choose between a range of platforms that suit their needs the best and use us for the strategy to improve their marketing. Contact us or click on email marketing under services for more information.

We have just integrated login areas on our website. So you don’t need to remember where to go to log in. Please click on the login button on the navigation bar to go to the respective login area. The login area currently works for:

DIY Email Marketing Platform – dzineMail

If you use our DIY Email Marketing paltform, please click on the Log In > dzineMail to log into your email marketing application.

Keyword Ranking Tool – dzineSEO

If you use our Keyword Ranking Tool to improve your SEO, please click on Log In > dzineSEO to view your current rankings, keyword research and competitor information.

DIY Shopping Cart – dzineStore

If you have an online store with us on the dzineStore platform, please click on Log In > dzineStore to go into your shopping cart’s control panel and make changes to your products.

Plug and Play CMS Platform – dzineCMS

If you use our plug and play CMS platform to make text changes to your website, please click on Log In > dzineCMS to log in and make changes to images and text on your website.

Latest Keyword Ranking Report

The latest Keyword rankings for our site is out from DzineSEO and we now know why we are getting a higher volume of traffic. In the last few months we have aimed at getting to the front page on a number of keywords and the latest DzineSEO report shows that we are there. There are a few keywords where we have made the jump and we have come up out of the blue on a number of other keywords.

First Page of Google – Here we come

This is what you like to see when your latest SEO report comes out. This is how we are getting better traffic. We have jumped spots for all the target keywords that we are focusing on. On some keywords, we have managed to make it to the top spot and mostly on the first page of Google in the matter of months.

Do you want to get on the front page of Google?

We have made it easy for you to get to the front and stay there and track yourself and your competitors. Here is what you need to do:

Highest Visitor per day – 13th Jan

Yesterday we had the biggest number of visitors to our site since we started the site 2 years ago. Using our own SEO platform, we have also managed to get to first page of Google in a lot of Keywords which has helped.

We are now setting this as a benchmark to improve our traffic even more.

We would like to thank you for visiting our site and hopefully it has been informative to what you needed. We have made it super easy for you to stay updated as we update our visitors through all these channels. Here are some ways how you can stay in touch and no miss on any updates on the site.

Social Media Integrated with Email Marketing

We are now integrating the Facebook Like button and Twitter Tweet button on all of our and our clients email campaigns. This makes it much easier to share your email campaign on Twitter and Facebook. Here is how the report works:

Allow your user to share your email to Facebook and Twitter

You can use the existing platform and use the quick links button to drop your Tweet and Facebook Like buttons anywhere on your email. This way your email subscribers can click on these links and share your email on Facebook or tweet about your email campaign.

Share your email on Facebook / Twitter

The next thing you can do is click on the share button from your control panel. This will bring up a popup that allows you to share your email marketing campaign on Twitter, or Facebook. This way you are leveraging your email subscribers, Facebook fans and your twitter followers.

Email Social Sharing Report

And finally you get the report that shows how your email subscribers have shared your emails. The report gives you the total number of tweets and Facebook Likes for the campaign. Then underneath it, you can view all the users who liked/tweeted about your emails.

Permanent Facebook Like/ Twitter Share Button

For our existing clients, if you would like a permanent Facebook Like and Tweet button on your email campaigns, please send us and email and we will integrate it in your email for free.

Drupal – the open source content management solution that powers roughly 1% of all the sites on the internet has just gone live with its new major release Drupal 7. We just did a test run of the site. Here are some of the things that we noticed:

Drupal 7 Installation

The installation was a breeze and is comparable to the famous WordPress Installation now. We had no issues with the installation and everything looked great.

Drupal 7 Admin Panel

The admin panel is very easy to navigate and is clear on how to add content (as a page or an article) on the website. The rest of the page is also very well structured. You can set up blocks from directly within Drupal which gives you more flexibility on how you want your site to look.

Drupal 7 Themes

Adding and activating themes was very easy. There doesn’t seem to be a lot of settings to change on the themes currently but with time it should improve. For our example site, we have used the Danland Theme pictured below.

Example Drupal 7 Website

We have set up an example Drupal 7 website so that you can play around with the front end.

New Melbourne Clients in our Email Marketing Platform

From next week we will be starting three new clients on our email marketing platform dzineMail. dzineMail is a DIY email marketing platform that allows you to quickly send out professional looking email to your subscribers and look at results. On top of just sending emails, the new features allow you to set up triggered emails to set up customer journeys.

We are very excited to have five new clients start to use our platform in the next month. We will have a graphic design agency, a recruitment firm, an online store and two trade companies start to use the platform.

New templates in the Email Templates Gallery

This will also mean that there will be new templates in the email templates gallery. If you haven’t had a look at the email templates gallery, please view it under portfolio. We have also got some templates that our staff built for BMW for their email marketing so we will be adding them to the gallery soon.

Why choose us for your email marketing?

Our staff have built campaigns for the best companies in Australia and have successfully helped them implement email marketing campaigns. We are cost effective but very effective in terms of ROI. We not just provide you the tools but also guide you through the best practices for sending out your emails and getting returns on them.

Multiple Images for your products

One feature that all of our clients wanted was multiple images against products. With the new release, you will be able to add new images to your product and have multiple images of the product. You can also choose your featured product and have the other images show up next to your main product.

View and Manage your Orders through the Control Panel

Previously you would have to check your email to see what had been ordered. We have now made it easier for you by allowing you to see your orders via your control panel. Not only can you see your orders, you can mark if they have been shipped or not.

User Email Address

We are now allowing you ask for a customers email address before they start the checkout process.

Better Online Store Themes and Store Customisation

We will be allowing you to use more themes and customise the look and feel of your online store even more. With the introduction of themes, you can not only give the store your look and feel but you can then tweak that theme to fit your exact needs.

Email Marketing Options

The store already has integration with Campaign Monitor but now you will be able to also send out quick updates to your customers using the Control Panel.

Better Social Media – Online Store integrations

We will be integrating Facebook and Twitter even more in the new iteration of the store allowing your customers to tell their friends how good your product is and how happy they are to buy it.

Facebook Fan Page Integration

We will be integrating the like box for your Facebook Fan Page. So that your customers who might not be ready to buy from you straight away can like your store and then come back at a later stage or when you send them updates via Facebook.

YouTube Video Integration

We all know how video helps you sell more, but we rarely put this to practice. Well you won’t have an excuse anymore once we have integrated YouTube videos with your products.

The Version 2 of our dzineSEO Keyword Ranking Tool is now out with heaps of new features:

Keyword Ranking Tool Login Area

We now have a Platform Login Area where you enter your email address and password to access the Keyword Ranking Tool.

A new Interface

The new interface is built to help you get to your stats faster. Currently It has information about your current keyword rankings, keywords, past results, information about competitors and a link to SEO resources.

Current Keyword Ranking Stats

The Current Keyword stats now give you ranking against your keywords for upto 10 pages of Google so that you can optimise your Search Engine Efforts better. You can compare that with your last rankings on how you were ranked last time. Currently the stats only work with Google with it being the major player.

Also find out how many pages are being indexed by Google and what your Alexa Rankings is.

Target Keyword Research

In this area you can look at your keywords and research them. To not divulge what our clients can access, we won’t discuss this much because this area gives you an advantage against your competitors. However you can add all of your keywords and look at their stats and activity around the internet.

Past Results and Keyword Ranking Comparison

Compare your Keyword Rankings against Past Results. So if you have had an account for the last year, you can see how your keyword rankings have improved over time.

Competitor Keyword Research

Keep an eye out on your competitors. Find out what Keywords they are targeting and what keywords they are getting visibility on in Google.

We will be releasing plans and pricing for our Keyword Ranking Tool shortly so stay tuned. We are still putting the polish on a few areas but once that is complete, we will be releasing it around late Jan. For more information please email us at info@dzineclub.com