Monday, March 5, 2012

ABOUT THE HUICHICA MUSIC FESTIVAL:There are a lot of music festivals these days. They vary in scope from giant scale corporate behemoths featuring A-list headliners and a slew of up-to-the-minute buzz bands to tiny street fairs. Somewhere down the middle path exists a new breed of homegrown boutique fest, usually curated and produced by one or two people, often artist-led, and mainly tailored towards vibe. A good rule of thumb for this type of event is that it’s best if it occurs in a stunningly beautiful place.

Now in its third year, the Huichica Music Festival in Sonoma, California is the embodiment of this new breed of festival—gorgeous location, experientially fantastic for both artists and fans, hand-picked and extra-awesome lineup, and more.