It’s with great pleasure, and a little bit of nervousness, that I announce the official availability of my new book, The End of Business as Usual.

Business, government, music, finance, publishing, everything is changing. We have a unique role in all of this as we are stakeholders in not only defining the need for change, but we are also responsible for leading transformation within our organizations. We are the architects, the mediators, and the sherpas to a new era of relevance and empowerment.

The End of Business as Usual explores the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty. The book examines how leading companies are finding success with connected customers. And, the lessons, case studies, and best practices contained within will help readers earn the support of organizational leaders by identifying growth opportunities and prioritizing where to invest time and resources. The result is creating an adaptive foundation for businesses to not only build relationships with connected customers, but improve customer AND employee relationships overall. As the subtitle states, we must rewire the way we work to succeed in what really is nothing short of a consumer revolution.

I would love your support and also your help in spreading the word. It’s an important book at an important time. It’s a new era of business and consumerism and YOU play a role in defining where it goes from here.

Brian-I pre-ordered your book from Amazon and it arrived yesterday….I read the 1st 4 chapters last night and just like Engage, it’s already remarkable!
I plan on posting a review as I go through the book on our Facebook page and encourage everyone to pick up a copy at their favorite bookstore!
Thanks for all you do!

Congrats Brian. Your book will smoke. Looking forward to reading it. Not riding the cusp of the social media revolution like you a lot of people might be a bit reticent. Not the people – but the business leaders. Convinging them to change can be a challenge. It’s like uncovering a faster-than–light particle – no one will believe it. Even after CERN. Change is challenging. Does “E” still = MC2? And what if that’s true … what to do? That’s the hard part. Convincing some business leaders that if what they always believed is no longer true – how to react … and adapt?

When you come up for air zip me an email and maybe come on our radio show http://ow.ly/71m7c – to talk about your book for 30 mins or so. Once again, good luck.

I love your vulnerability. 🙂 You’re so awesome. I live and breathe by what you say/think/share 🙂 I (for whatever its worth) will continue to spread your word and embrace completely the movement! #feeltheshift is my new movement and You are front and center! Cheers and good luck!

I just attended an Institute of Direct Marketing event last night and the topic was the 2011 IBM Global Chief Marketing Officer Study results. This report highlighted how the connected consumer world is changing, slowly but surely, the way marketers think about their markets and how they interact with them — and the fact that this is a very challenging environment and not for the faint-hearted!

I see this change as a real opportunity to develop brands starting with the individual — internally and externally. As a LinkedIn one-to-one coach, I’ve seen how powerful communicating a brand through individual profiles, company pages along with all other channels can be when the message is of real value and consistently communicated.

Well done to you for writing a book that is ‘spot on.’ I look forward to reading it.

The book is a must read for anyone who is trying to make sense of the connected world we live in. Besides providing the reader with a roadmap for social-media, Brian unveils the ways in which people interact and extend their ego (their ‘egosystem’) online