Despite losing the elections, GOP vice-presidential bet Sarah Palin ought to be congratulated at least by the people behind 30 Rock for bringing more eyes to the critically acclaimed show. While it is true that it really deserves the attention, especially after notable Emmy wins by the writing team and its star and creator Tina Fey, it was Fey's hugely popular impersonation of the Alaska governor and her infamous one-liners involving Alaskans and their ability to see Russia from their houses which created a buzz for the show.

Eventually, 30 Rock stayed true to its promise. Its October 30 premiere attracted 8.7 million viewers, up by some 20 percent from its 6.5 million numbers last season. The other critically acclaimed NBC series The Office also enjoyed a boost in its viewership, with 9.5 million people, its biggest audience this season. This is a good sign considering its former gem Heroesis suffering a fall in its third season. Overall, though, CBS still won the week with an average of 11.4 million viewers. ABC held the second spot with 10.1 million, while Fox rounded up the top three with 9.5 million. NBC is fourth with 7.5 million, followed by the CW, My Network TV, and ION Television.

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However, as president-elect Barack Obama awaits his January 2009 inauguration and Palin heads back to Alaska, Fey is similarly dropping the impersonating act. “I have to retire just because I have to do my day job,” she tells Entertainment Weekly. “I think [Kristen] Wiig would do a really good job. Maybe we could get a real torch. Or I could give Wiig the Palin wig.”

Meanwhile tonight's episode marks the start of the big names appearing on the show. To get out of jury duty, Liz flies to Chicago and finds herself seated next to huge Obama supporter Oprah Winfrey on her return flight to New York.