"Web businesses, software developers, and enterprise consumers of compute
and storage resources are realizing substantial cost-savings and speeding
time to market by utilizing RightScale's platform, tools, and expertise,"
said Michael Crandell, CEO of RightScale. "With RightScale, companies can
free up their teams to focus on differentiating their business, while
reaping the benefits of on-demand computing -- made easy with
software-as-a-service style deployments that offer scalability,
reliability, and automated system management."

Strikes Nerve of Unmet Market Need

Salil Deshpande, partner at Bay Partners, a Silicon Valley-based early
stage venture capital firm, commented on the need for businesses to realize
the essential value of on-demand infrastructure in order to gain
competitive advantage. "For any startup that's going to require
infrastructure, we always ask: 'Are you using Amazon Web Services. If not,
why not?'" stated Deshpande.

But for many businesses, designing and deploying software solutions for
tapping raw computing power in the brave new world of 'cloud computing'
adds a level of complexity that creates an obstacle to quick adoption.
According to Surj Patel, RightScale is poised as an innovator by delivering
the required infrastructure management that businesses need, coupled with
the simplicity they desire. "RightScale will manage everything for you,"
stated Patel on GigaOm in a discussion on Making FaceBook Apps Scale on the
Cheap.

According to RightScale customer Gary Burke, CTO of TuneCore, a new digital
music distribution service, RightScale reduced TuneCore's deployment
timeline by three months and cut its hosting bill by 40 percent.

RightScale is a service mark of RightScale, Inc. and may be registered in
the U.S. Patent and Trademark Office and in other countries. All other
trademarks and registered trademarks are property of their respective
owners.

Enterprise Architecture is the organizing logic for business processes and IT infrastructure reflecting the integration and standardization requirements of the firmâ€™s operating model. It is often said that the architecture of an enterprise exists, whether it is described explicitly or not. This makes sense if you regard the architecture as existing in the system itself, rather than in a description of it. Certainly, the business practice of enterprise architecture has emerged to make the system structures explicit in abstract architecture descriptions. Practitioners are called "enterprise architects."

Cloud Expo

Cloud Computing & All That
It Touches In One Location Cloud Computing - Big Data - Internet of Things
SDDC - WebRTC - DevOps
Cloud computing is become a norm within enterprise IT.

The competition among public cloud providers is red hot, private cloud continues to grab increasing shares of IT budgets, and hybrid cloud strategies are beginning to conquer the enterprise IT world.

Big Data is driving dramatic leaps in resource requirements and capabilities, and now the Internet of Things promises an exponential leap in the size of the Internet and Worldwide Web.

The world of SDX now encompasses Software-Defined Data Centers (SDDCs) as the technology world prepares for the Zettabyte Age.

Add the key topics of WebRTC and DevOps into the mix, and you have three days of pure cloud computing that you simply cannot miss.

Delegates will leave Cloud Expo with dramatically increased understanding the entire scope of the entire cloud computing spectrum from storage to security.

Cloud Expo - the world's most established event - offers a vast selection of 130+ technical and strategic Industry Keynotes, General Sessions, Breakout Sessions, and signature Power Panels. The exhibition floor features 100+ exhibitors offering specific solutions and comprehensive strategies. The floor also features two Demo Theaters that give delegates the opportunity to get even closer to the technology they want to see and the people who offer it.

Attend Cloud Expo. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.