4-Step Search Engine Optimization Process

Interaria utilizes a 4-Step Process in improving client’s search engine ranking results. The work may include several cycles depending on the search result goals, overall competition of certain keywords (saturation), scale of the client’s website and online media presence, and available time and budget. Because search engine ranking results can shift around during the optimization time, we recommend that the project at total should take at least 30 days, and ideally for the optimal results SEO cycles should be an ongoing process as long as the client wants to maintain and compete for good search engine ranking results.

Step 1: SEO Consultation

Getting to know client’s website

Going over social media presence, if any

Introducing client with key SEO terminology

Gaining understanding on competition, goals, and past efforts

Explaining the process

Step 2: SERP Analysis

Analyzing website’s current state of optimization and ranking results by using several online SEO tool sets

Utilizing Bruce Clay software

Utilizing Google analytics

Utilizing back-link checkers

Creating Alexa ranking report

Step 3: Creating a strategy & practical project plan

Backlinks: Increasing the number of quality backlinks pointing to client’s website. Dividing responsibilities. For instance, for creating backlinks (listing website on paid directories etc), some work can be done by the client and some by Interaria.

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