McGuire Real Estate takes part in event focused on the impact of Chinese consumers on real estate markets worldwide.

SAN FRANCISCO—August 4, 2014—An elite group of luxury real estate professionals attended the Luxury Portfolio Immersion Conference July 20-22 in Shanghai, China. Participants include Lauren Bensinger, Director or Business Development; Judy Karam, Broker Associate; Robert Callan Jr., McGuire Partner; and Winnie Fok, International Sales Specialist, of McGuire Real Estate, an affiliate of Luxury Portfolio International®, the luxury face of Leading Real Estate Companies of the World®, a global network of more than 500 premier real estate firms.

The inaugural event presented a unique opportunity for a select group of luxury real estate specialists who work with Chinese home buyers and sellers, with the opportunity to gain a deeper understanding of Chinese culture and traditions and specifically how they may impact decisions relating to real estate.

Speakers included a talented line-up of luxury and cultural experts, such as Rupert Hogewerf, chairman of the Hurun Report and founder of the China Rich List, who shared insights on what drives China's highest net worth individuals. The group was also joined by Andrew Taylor, Co-CEO of China’s premier real estate website, Juwai.com, who explored the nuances of setting up a business in a vast and diverse country such as China.

In addition, attendees heard from numerous experts on cross-cultural communication and the unique nuances of Chinese culture during the packed three-day event.

“McGuire’s commitment to working with international clients, especially from China, has been strengthened by the many relationships we made in Shanghai, during the Luxury Portfolio International Immersion conference. From our experiences and the information we learned about the Chinese consumer and their needs for property in the US for themselves and their families, McGuire has developed a complete property program to assist these clients in the San Francisco Bay Area. McGuire is proud to have participated in such an exceptional conference” said Bensinger.

“The Immersion Conference marks a milestone for Luxury Portfolio, as we brought together a very committed group of real estate professionals who are making significant investments – in time, money and professional development – to better serve this highly influential and growing market,” said Stephanie Pfeffer-Anton, executive vice president of Luxury Portfolio. “Opportunities such as this are a significant component in our strategic outreach to Asian consumers, which also includes a deeply enhanced online and print presence in the region.”

Affiliates of Luxury Portfolio market high-end homes to affluent consumers worldwide through the program’s strategic marketing program, including the award-winning website LuxuryPortfolio.com, which markets over 25,000 luxury homes to over three million high-net-worth visitors annually and features a total inventory of available properties totaling over $44 billion with an average price over $2.6 million dollars.

For more information about McGuire Real Estate please visit mcguire.com.

ABOUT MCGUIRE REAL ESTATE

As a local, luxury boutique that focuses on the San Francisco Bay Area's high-end niche markets, McGuire Real Estate is a privately held corporation that was founded in 1919. We are headquartered in San Francisco's Marina District with offices in Noe Valley and SOMA as well Mill Valley, Berkeley, Burlingame, and Sonoma. McGuire is the exclusiveinternational associate of Savills PLC, headquartered in London, and is a broker member of Luxury Portfolio® International, and Leading Real Estate Companies of the World®, which connects our McGuire agents and clients to a world-wide marketplace.

Visit mcguire.com for more information or contact McGuire Client Care at 1.800.4RESULT and clientcare@mcguire.com.