Lounge Soho

Lounge Soho

Lounge Soho

Location: Lounge, 593 Broadway , New York, NY 10012

Lounge is a retail project and the vision of Owner and designer Jack Menashe who credits his trademark concept “shoptainment” — a blend of music, shopping, eating and drinking into one unique experience — as the key ingredient in the success story of his shopping emporium. Design of a retail space like this can be challenging as it has to complement and enhance the merchandise. Use of modern elements like backlight glass, contrasting elements and glossy white background colors enhances the merchandise and gives the space a polished and sleek look .