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The Stage is set to be rebranded

Entertainment and performing arts industry weekly title The Stage is to refresh its brand, and has appointed 300million to the task.

The project will include the refresh of the title’s full range of products and communications, as well as the design of a new online commercial venture planned for this autumn.

300million creative director Dom Bailey explains that the new online venture has created an opportunity for The Stage to look at unity across its divisional strands and create a stronger architecture throughout its professional services content and directory.

The consultancy has already started audit and research, and the initial work on background positioning is under way.

The Stage appointed 300million on a recommendation, on the strength of work done for The Theatres Trust, in July.