I recently discovered ANOTHER great resource for IBM Business Partners. The IBM "Ready To Execute" initiative, which was originally launched internally to improve the quality of our marketing campaigns and drive higher quality leads, has been extended to Business Partners. In a nutshell, Ready to Execute is a web-based model that provides the foundation and all the elements for launching an effective marketing campaign, including multi-touch e-mails, telemarketing scripts, digital strategies, and compelling offers.

As I began researching all the specifics of the program for our Business Partners, I stumbled upon a blog post from one of my colleagues in Software Group, Jacqi Levy, who has done a fabulous job of summarizing the benefits of the program, as well as providing a great overview on how Business Partners can get started on launching a campaign. Nicely done, Jacqi!