The campaign advert, in collaboration with Topman, was intended to reflect YouGov statistics which revealed 84% of men in the UK said they bottled up their emotions.

CALM chairman James Scroggs said: "Both on and off screen, Chris has been widely praised for opening up about his emotions.

"As an ambassador for CALM and the face of the #DontBottleItUp campaign, Chris will use his profile to help us to challenge a culture that prevents men from opening up and seeking help when they need it.