Helping Communicators Find Creative Ways to Build Engagement

Engagement

Even if the term “clickbait” doesn’t sound familiar, if you’ve been on social media at any time in your life, you’ve seen it – posts on Facebook, Twitter, etc., that you feel compelled to click on because the headline or image is so engaging or thought-provoking. Clickbait content is a…

If you work for an organization that’s big enough, you probably have two types of workers with whom you need to communicate: those at the main office (headquarters) and those at satellite locations, such as call centers, warehouses, or other offices. The last is probably the easiest to engage since…

This is one of those posts when I gloat, much like my Sportsmanship or my Wine Blog video examples. Last week I was asked to write a new edition of a newsletter that I author frequently from our organization’s Chief Nursing Officer. The result was a source of pride for me. Why?…

Many corporate communication environments are formal and averse to risk. Communicators who want to try new, outside-the-box ideas often run into “that’s not the way it’s done” or “we’ve never done that before” responses from the powers that be. If history teaches us anything, it’s that those who innovate are…

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication. After you’ve shouted, “That’s a…

In one of my earliest blog posts, I emphasized the need for internal communicators to think like marketers. If you’ve been in corporate communications for a while, you’ve probably mastered your own style and formula for how you address and engage employees. Part of engaging workers, however, is “selling” them…

You might be thinking why this particular topic. I recently interviewed for a job, which if I had been offered (I was not), would have given me the opportunity to create an internal communication program for an organization. When I interviewed, I thought that if I accepted the position, what…

Several months ago, I made the case for why your executive leaders should have a regular internal podcast. Now that you’re thoroughly persuaded by my position, next comes the question of what kind of content this podcast should provide. For this post, we’ll assume that the executive in question is…

Corporate communications can sometimes be, well let’s face it… a little too corporate. Unless you work for a really cool company like Google, where new, exciting things are happening on a daily basis, you’re probably writing about some topics that don’t exactly stir the emotions of your employees. It becomes…

Internal communicators face the ever-present challenge of attracting and keeping the attention of employees. Even when they can make time in their busy schedules, audiences can often lose interest when it comes to digesting corporate messages. If your survey, email open rate, or intranet click-through analyses are telling you that…