UNIVERSE
Little boys love speed and Cars plays up to this with plenty of humour. There is a strong car theme, and all the boyish fun of collecting and friendship here too. Cars is Disney’s leading franchise for boys, representing a quarter of all the Disney Consumer Products sold.

Cars was the leading licence for boys in the toy market in 2009 (NPD Group statistics). The brand has grown steadily since its launch in 2006.

COLLECTION
The Cars optical collection is jammed full of car racing themes, with pictures of cars, chequered patterns and even rubber, just like real car tyres. Its realistic details make this collection stand out from the crowd. This range is sure to be a winner with the “boy racers”!

POINT OF SALES MATERIALS
A full POS material kit is closely styled on the brand.
Totem, showcard, display and soft toy highlight
products in window displays. Free Cars case and a
gift are furnished with each pair of glasses.