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The Loveable Loaf, Soreen's New Commercial

Meet the Soreen Loveable Loaf in his new TV ad as he shares his delicious squidginess with his friends on his travels, and shows them all ...

Meet the Soreen Loveable Loaf in his new TV ad as he shares his delicious squidginess with his friends on his travels, and shows them all of the different versatile ways he can be eaten and how he keeps them going for longer.

The Loveable Loaf steps out of the bakery door ready for a new day. He’s a freshly baked lovable loaf of Soreen, eager to help a rumbling tummy, and down in the village are many peckish people looking for something yummy. With his sweet glistening glaze and squidgy soft form, who can resist pinching a piece of him?

Joseph’s ability to convey warmth and wit are deployed once more to create a world full of character, detail and technical wonder. With puppetry performances from Blinkink directors and puppetry specialists Jonny & Will, this is an expertly crafted project with exceptional filmmaking at its heart.