Rogers TV Partners with TransformNation for Telethon

Mississauga, Canada, February 12, 2013 – In an effort to raise much needed funding to aid in their campaign against childhood obesity, TransFormNation Community Services will join forces with Rogers TV to host a 12-hour Telethon live on March 9, 2013. The Telethon will be aired on Rogers TV Cable 10 from 7 am to 7 pm.

The World Health organization (WHO) calls the issue of childhood obesity an epidemic. Childhood obesity has more than doubled in children and tripled in adolescents in the past 25 years. Approximately 26% of Canadian children ages 2-17 years old are currently overweight or obese. Children and adolescents who are obese are likely to be obese as adults.

The Telethon aims to attract financial contributions to support ongoing programs and projects administered by TransformNation. The organization has successfully forged alliances with various sectors of the community to address childhood obesity by successfully implementing programs and projects which develop and empower children and youth to make healthy life choices.

Founder and Director, Elvenia Gray Sandiford stated, “We welcome all the support of our on-going initiatives to help people to avoid becoming overweight, and interventions for children who are overweight or obese.” Donations to the effort are tax-deductible.

About TransformNation

TransformNation is a non-profit organization in Mississauga, Ontario. The primary mission of the organization is to build stronger communities through engagement and inclusion. The core principles of the organization are community participation and empowerment. The programs are also designed to address the sense of hopelessness that youth violence is creating and to foster an atmosphere of healing from the traumatic effects that violence has on the community at large.

Over the past three years, TransformNation has collaborated with community organizations, businesses, and government to implement actions to create community environments which are more inclusive and equitable.

We need your help in order to continue to collaborate, mobilize, organize, and implement meaningful programs and strategic interventions; giving children and their families another possibility of reaching their optimal potential.