Insight UK appoints White Label Media for UK PR and social media

we were hugely impressed with White Label Media's knowledge, relationships and in-depth understanding of the global reseller business

Insight UK, a Fortune 500 global business technology solutions provider based in London, Sheffield, and Manchester, has appointed White Label Media to take charge of all PR and social media activity within the UK.

White Label Media, a London-based digital agency, was founded to help businesses navigate their way through the media jungle by offering expertise in contract publishing, copywriting, journalism, media training, presenting, public relations and social networking.

Originally from backgrounds in consumer PR, sports journalism and the technology markets, White Label Media is trusted by individuals and businesses alike to create a powerful voice for their brand.

Ashley Gatehouse, EMEA Marketing Director, Insight UK, explained that it was White Label Media’s demonstrable experience within the IT market, its attention to detail and the innovative ideas around social media planning that won it the business.

He said: "Throughout the pitch process we were hugely impressed with White Label Media's knowledge, relationships and in-depth understanding of the global reseller business. Of particular note was the proactive research the agency undertook as part of the pitching process. We look forward to a successful year ahead as the company helps us to grow our brand in the UK market through proactive PR and social media campaigns.”

Gina Sharp, PR Director, White Label Media, added, “We aim to continue the brand’s development as a trusted resource to the communities it serves and are seeking to strengthen relationships with Insight’s vendor partners as we look to align our social media strategy with theirs.”