Insert Trays Market size and forecast, 2017-2027

Markets that serve end users heavily rely on packaging systems to communicate value offering to consumers, wherein packaging systems provide user convenience that results in ease in product usage. Insert trays are widely used in packaging of diverse products such as solid foods, electronic accessories, mechanical tools, stationeries, etc. Insert trays have emerged as critical packaging solution to organize and protect products inside the packaging. Insert trays have helped manufacturers to provide consumer value at affordable solution. The global insert trays market has evolved primarily to serve accessories and other products that have several components as part of one product offering. Insert trays have allowed manufacturers to deliver such product offerings in an organized and systematic manner. Consumers perceive products thus offered to be of high quality.

Global Insert Trays Market: Market Dynamics

Insert trays manufactured using thin gauge thermoforming technology have contributed largely to the revenues of plastic packaging manufacturers. Plastic packaging manufacturers serving primarily to the food and retail sector have invested in custom and tailor made product offering capabilities in order to satisfy the challenging requirements of their clients. Custom thermoformed insert trays are observed to be an emerging trend in the global insert trays market.

Packaging manufacturers are also incorporating insert trays to address the functional issues faced in packaging systems. Packaging solutions provider Swedbrand Group has used insert trays in their bag in box packaging systems to deliver an innovative solution to dispense wine. In August 2016, the company launched its patented ‘Topflow’ technology for its bag in box packaging product that involved an insert tray which allows dispensing of wine from top of the box.

Appropriate design and forming of insert trays have allowed manufacturers to pack products in manner that can save costs as well as reduce the space occupied on retail shelves. Insert trays have allowed manufacturers to organize products such that they consume overall less packaging space. The global insert trays market has been benefited by the consequent size reduction of packaging systems easing the supply chain challenges and retail shelf issues. However, the enormous opportunities offered by thermoforming capabilities to innovate in terms of packaging shapes and sizes have allowed manufacturers to organize and pack products in alternative thermoformed products other than insert trays

Global Insert Trays Market: Market Segmentation

The global insert trays market is segmented based on material type and by application. As per the type of material used the global insert trays market is segmented into polyethylene terephthalate (PET), post-consumer recycled PET (rPET), polystyrene, polypropylene (PP), and paper. As per the application type the global insert tray market is segmented into food, cosmetics, stationery, electronic devices and accessories, personal care and others.

Geographically the global insert trays market is segmented into 5 key regions including North America, Latin America, Europe, Asia Pacific, and Middle East and Africa (MEA).

Asia Pacific insert tray market is expected to show the highest growth rate in the global insert trays market, particularly due to growth in retail sector in the region. Population in APAC region are getting exposed to modern retail formats such as departmental store, supermarkets, cash and carry, etc., which have boosted the average consumer spending in the region. The retail revolution has consequently pushed the demand for insert trays for packaging in the APAC region. North America and Europe together are estimated to constitute more than 45% of the global insert trays market. Strong consumption and established consumer sectors such as food, personal care, cosmetics, electronic devices, etc contributes heavily to the insert trays market in North America and Europe. Latin America is expected to show gradual increment in the market expansion for insert trays.

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