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Director Jonathan Fell said: “We had huge success with the VIP sale last year but this year we wanted to treat our customers to an early Christmas gift with some huge savings before the big day. The Play Passes are already great value for money and offer huge savings on all of our paid-for play activities, but this sale means you can stock up on the Play Passes for both Christmas gifts and birthday gifts for 2017.”

The Play Passes, which were introduced in July 2015, have no expiry date and can be used between multiple children.