Dell

Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility.

Baidu’s Yi operating system was built around the Android OS code. Baidu has primarily re-worked top-level applications. This includes Baidu maps, a Baidu e-reader, and a mobile version of Ting (Baidu’s music service), according to early reports.