Reputation management is the influencing and control of individual’s or organisation’s reputation. A company that may be experienced in online reputation management is able to help you monitor your brand so that you don’t face threat from any of these sources. It will use a number of tools to learn the different ways your company’s reputation have been threatened and requires corrective action. A good online reputation management firm will ensure that those who are searching for your organization online will solely encounter listings that show your organization in positive light.