When women cut back on fancy tops and accessories in the depths of the recession, the premium jean ruled. Adorned with jewels and embroidery, pairs upwards of seventy-five dollars let customers taste the luxury they craved through a perceived un-frivolous investment: Everyone needs a good pair of jeans, right?
Post economic recovery, the premium blues struggle in a market of customers who have money to dispose on the fad styles they so-long sought to buy: studded jeans don’t mix with fur coats and crop tops. Without a place in today’s trends, denim retailers are running back to the basics. [Read more…]