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10640//cdn.slidesharecdn.com/ss_thumbnails/customerreviewsvaleriamaltoni2016-160420190756-thumbnail-2.jpg?cb=1461179732presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0SMX East Everyone is Wrong about Influence. Except Your Customers.https://www.slideshare.net/ConversationAgent/smx-east-everyone-is-wrong-about-influence-except-your-customers
smxeveryoneiswrongaboutinfluence-140930130829-phpapp02 What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.]]>
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.]]>
Tue, 30 Sep 2014 13:08:28 GMThttps://www.slideshare.net/ConversationAgent/smx-east-everyone-is-wrong-about-influence-except-your-customersConversationAgent@slideshare.net(ConversationAgent)SMX East Everyone is Wrong about Influence. Except Your Customers.ConversationAgentWhat is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/smxeveryoneiswrongaboutinfluence-140930130829-phpapp02-thumbnail-2.jpg?cb=1412082894" style="border:1px solid #C3E6D8;float:right;" /><br> What is influence? For a decade, Malcom Gladwell’s &quot;The Tipping Point&quot; has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.

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132971//cdn.slidesharecdn.com/ss_thumbnails/smxeveryoneiswrongaboutinfluence-140930130829-phpapp02-thumbnail-2.jpg?cb=1412082894presentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Conversation Agent presents: Marketing in 2014https://www.slideshare.net/ConversationAgent/conversation-agent-marketing-in-2014
conversationagentmarketingin2014-140122060700-phpapp01 At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.]]>
At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.]]>
Wed, 22 Jan 2014 06:07:00 GMThttps://www.slideshare.net/ConversationAgent/conversation-agent-marketing-in-2014ConversationAgent@slideshare.net(ConversationAgent)Conversation Agent presents: Marketing in 2014ConversationAgentAt the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/conversationagentmarketingin2014-140122060700-phpapp01-thumbnail-2.jpg?cb=1390371147" style="border:1px solid #C3E6D8;float:right;" /><br> At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.

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50770//cdn.slidesharecdn.com/ss_thumbnails/conversationagequotes-120918202552-phpapp02-thumbnail-2.jpg?cb=1348000066presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Conversation Agent 2011 Yearbook Quoteshttps://www.slideshare.net/ConversationAgent/conversation-agent-2011-yearbook-quotes-10552304
conversationagent2011yearbookquotes-111211143247-phpapp01 An electronic collector's edition of 45 of the best Conversation Agent articles of 2011 with a special forward by the author will be available just in time for the holidays.]]>
An electronic collector's edition of 45 of the best Conversation Agent articles of 2011 with a special forward by the author will be available just in time for the holidays.]]>
Sun, 11 Dec 2011 14:32:45 GMThttps://www.slideshare.net/ConversationAgent/conversation-agent-2011-yearbook-quotes-10552304ConversationAgent@slideshare.net(ConversationAgent)Conversation Agent 2011 Yearbook QuotesConversationAgentAn electronic collector's edition of 45 of the best Conversation Agent articles of 2011 with a special forward by the author will be available just in time for the holidays.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/conversationagent2011yearbookquotes-111211143247-phpapp01-thumbnail-2.jpg?cb=1324387227" style="border:1px solid #C3E6D8;float:right;" /><br> An electronic collector&#39;s edition of 45 of the best Conversation Agent articles of 2011 with a special forward by the author will be available just in time for the holidays.

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128311//cdn.slidesharecdn.com/ss_thumbnails/conversationagent2011yearbookquotes-111211143247-phpapp01-thumbnail-2.jpg?cb=1324387227presentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Social Science as Applied to Commercehttps://www.slideshare.net/ConversationAgent/social-science-as-applied-to-commerce
askawaysocialscienceincommercemariovellandi-110820160021-phpapp01 How do people naturally behave in particular contexts and how are they influenced? Ultimately, we’re humans not consumers. We don’t like to just feed the seemingly insatiable self. I think most of us also like to interact, play, enjoy, share, and importantly: relax and be content.]]>
How do people naturally behave in particular contexts and how are they influenced? Ultimately, we’re humans not consumers. We don’t like to just feed the seemingly insatiable self. I think most of us also like to interact, play, enjoy, share, and importantly: relax and be content.]]>
Sat, 20 Aug 2011 16:00:10 GMThttps://www.slideshare.net/ConversationAgent/social-science-as-applied-to-commerceConversationAgent@slideshare.net(ConversationAgent)Social Science as Applied to CommerceConversationAgentHow do people naturally behave in particular contexts and how are they influenced? Ultimately, we’re humans not consumers. We don’t like to just feed the seemingly insatiable self. I think most of us also like to interact, play, enjoy, share, and importantly: relax and be content.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/askawaysocialscienceincommercemariovellandi-110820160021-phpapp01-thumbnail-2.jpg?cb=1313856113" style="border:1px solid #C3E6D8;float:right;" /><br> How do people naturally behave in particular contexts and how are they influenced? Ultimately, we’re humans not consumers. We don’t like to just feed the seemingly insatiable self. I think most of us also like to interact, play, enjoy, share, and importantly: relax and be content.

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33820//cdn.slidesharecdn.com/ss_thumbnails/askawaystorytellingmarkgoren-110813161132-phpapp02-thumbnail-2.jpg?cb=1313252858documentBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Take Your Brand From Commodity to Communityhttps://www.slideshare.net/ConversationAgent/take-your-brand-from-commodity-to-community
askawayfilmtomclifford-110813155024-phpapp01 Transcript of a real time conversation between professionals who blog.]]>
Transcript of a real time conversation between professionals who blog.]]>
Sat, 13 Aug 2011 15:50:21 GMThttps://www.slideshare.net/ConversationAgent/take-your-brand-from-commodity-to-communityConversationAgent@slideshare.net(ConversationAgent)Take Your Brand From Commodity to CommunityConversationAgentTranscript of a real time conversation between professionals who blog.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/askawayfilmtomclifford-110813155024-phpapp01-thumbnail-2.jpg?cb=1313250732" style="border:1px solid #C3E6D8;float:right;" /><br> Transcript of a real time conversation between professionals who blog.

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13560//cdn.slidesharecdn.com/ss_thumbnails/askawayfilmtomclifford-110813155024-phpapp01-thumbnail-2.jpg?cb=1313250732documentBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Everyone is wrong about influence. Except Your Customershttps://www.slideshare.net/ConversationAgent/everyone-is-wrong-about-influence-except-your-customers
everyoneiswrongaboutinfluence-110713192206-phpapp02 What is influence? For a decade, Malcom Gladwell’s The Tipping Point has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.]]>
What is influence? For a decade, Malcom Gladwell’s The Tipping Point has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.]]>
Wed, 13 Jul 2011 19:22:05 GMThttps://www.slideshare.net/ConversationAgent/everyone-is-wrong-about-influence-except-your-customersConversationAgent@slideshare.net(ConversationAgent)Everyone is wrong about influence. Except Your CustomersConversationAgentWhat is influence? For a decade, Malcom Gladwell’s The Tipping Point has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/everyoneiswrongaboutinfluence-110713192206-phpapp02-thumbnail-2.jpg?cb=1310644568" style="border:1px solid #C3E6D8;float:right;" /><br> What is influence? For a decade, Malcom Gladwell’s The Tipping Point has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.

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178397//cdn.slidesharecdn.com/ss_thumbnails/marketingquotes2011-110703210328-phpapp02-thumbnail-2.jpg?cb=1309771625presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Mesh Conference on Influencehttps://www.slideshare.net/ConversationAgent/mesh-conference-on-influence
meshcon-110525222257-phpapp01 Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced? ]]>
Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced? ]]>
Wed, 25 May 2011 22:22:51 GMThttps://www.slideshare.net/ConversationAgent/mesh-conference-on-influenceConversationAgent@slideshare.net(ConversationAgent)Mesh Conference on InfluenceConversationAgentNot that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced? <img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/meshcon-110525222257-phpapp01-thumbnail-2.jpg?cb=1306362612" style="border:1px solid #C3E6D8;float:right;" /><br> Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced?

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64691//cdn.slidesharecdn.com/ss_thumbnails/meshcon-110525222257-phpapp01-thumbnail-2.jpg?cb=1306362612presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Tech2021: Uploading Humanismhttps://www.slideshare.net/ConversationAgent/tech2021-uploading-humanism
valeriamaltoniigniteaustin-110317131927-phpapp02 OF COURSE there are women in tech, and their agenda is precisely the same as men.
The shift will occur when instead of thinking -- and talking about -- the inherently sexist idea of women (or men) in tech, we focus instead on the co-creation aspects. Think of that as the creative spirit, which traditionally is expressed in feminine poetic terms.
THAT is what we need. Balanced humanism is what we need as active agent in increasing the options, choices, and possibilities of others. That is what technology wants.]]>
OF COURSE there are women in tech, and their agenda is precisely the same as men.
The shift will occur when instead of thinking -- and talking about -- the inherently sexist idea of women (or men) in tech, we focus instead on the co-creation aspects. Think of that as the creative spirit, which traditionally is expressed in feminine poetic terms.
THAT is what we need. Balanced humanism is what we need as active agent in increasing the options, choices, and possibilities of others. That is what technology wants.]]>
Thu, 17 Mar 2011 13:19:23 GMThttps://www.slideshare.net/ConversationAgent/tech2021-uploading-humanismConversationAgent@slideshare.net(ConversationAgent)Tech2021: Uploading HumanismConversationAgentOF COURSE there are women in tech, and their agenda is precisely the same as men.
The shift will occur when instead of thinking -- and talking about -- the inherently sexist idea of women (or men) in tech, we focus instead on the co-creation aspects. Think of that as the creative spirit, which traditionally is expressed in feminine poetic terms.
THAT is what we need. Balanced humanism is what we need as active agent in increasing the options, choices, and possibilities of others. That is what technology wants.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/valeriamaltoniigniteaustin-110317131927-phpapp02-thumbnail-2.jpg?cb=1300368028" style="border:1px solid #C3E6D8;float:right;" /><br> OF COURSE there are women in tech, and their agenda is precisely the same as men.
The shift will occur when instead of thinking -- and talking about -- the inherently sexist idea of women (or men) in tech, we focus instead on the co-creation aspects. Think of that as the creative spirit, which traditionally is expressed in feminine poetic terms.
THAT is what we need. Balanced humanism is what we need as active agent in increasing the options, choices, and possibilities of others. That is what technology wants.

]]>
33970//cdn.slidesharecdn.com/ss_thumbnails/valeriamaltoniigniteaustin-110317131927-phpapp02-thumbnail-2.jpg?cb=1300368028presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Content Analysis: Where is the Storyhttps://www.slideshare.net/ConversationAgent/content-analysis-where-is-the-story
contentanalysiswhereisthestory-110215012731-phpapp01 Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/
The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?]]>
Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/
The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?]]>
Tue, 15 Feb 2011 01:27:29 GMThttps://www.slideshare.net/ConversationAgent/content-analysis-where-is-the-storyConversationAgent@slideshare.net(ConversationAgent)Content Analysis: Where is the StoryConversationAgentVisual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/
The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/contentanalysiswhereisthestory-110215012731-phpapp01-thumbnail-2.jpg?cb=1297765698" style="border:1px solid #C3E6D8;float:right;" /><br> Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/
The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn&#39;t you want to elicit the same kind of visceral response when customers read your content as you get from his post?

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42390//cdn.slidesharecdn.com/ss_thumbnails/christmasthoughts2010-101221194435-phpapp01-thumbnail-2.jpg?cb=1292960757presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted02010 marketing quoteshttps://www.slideshare.net/ConversationAgent/2010-marketing-quotes
2010marketingquotes-101031233948-phpapp02 The marketing year in quotes is here. See who was included, and what that indicates for trends and direction in the year ahead.]]>
The marketing year in quotes is here. See who was included, and what that indicates for trends and direction in the year ahead.]]>
Sun, 31 Oct 2010 23:39:37 GMThttps://www.slideshare.net/ConversationAgent/2010-marketing-quotesConversationAgent@slideshare.net(ConversationAgent)2010 marketing quotesConversationAgentThe marketing year in quotes is here. See who was included, and what that indicates for trends and direction in the year ahead.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/2010marketingquotes-101031233948-phpapp02-thumbnail-2.jpg?cb=1422656243" style="border:1px solid #C3E6D8;float:right;" /><br> The marketing year in quotes is here. See who was included, and what that indicates for trends and direction in the year ahead.

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49130//cdn.slidesharecdn.com/ss_thumbnails/2010marketingquotes-101031233948-phpapp02-thumbnail-2.jpg?cb=1422656243presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0IABC Heritage 2010https://www.slideshare.net/ConversationAgent/iabc-heritage-2010
iabcheritage-2010-101017150227-phpapp02 Social media has changed the way companies and brands are discussed and considered. This presents a challenge, but also opens a number of opportunities for companies ready to harness the power of human interaction. Human involvement is what gives brands the strongest competitive differentiation today.
Learn about the advantages of integrating social into strategy. This session covers how to develop, implement, measure, and manage a cross-functional program with goals and metrics that map to impact and track to ROI. Participants will get the inside scoop on finding/ activating brand evangelists, getting competitive intelligence, managing resources/time, while boosting conversions. ]]>
Social media has changed the way companies and brands are discussed and considered. This presents a challenge, but also opens a number of opportunities for companies ready to harness the power of human interaction. Human involvement is what gives brands the strongest competitive differentiation today.
Learn about the advantages of integrating social into strategy. This session covers how to develop, implement, measure, and manage a cross-functional program with goals and metrics that map to impact and track to ROI. Participants will get the inside scoop on finding/ activating brand evangelists, getting competitive intelligence, managing resources/time, while boosting conversions. ]]>
Sun, 17 Oct 2010 15:02:22 GMThttps://www.slideshare.net/ConversationAgent/iabc-heritage-2010ConversationAgent@slideshare.net(ConversationAgent)IABC Heritage 2010ConversationAgentSocial media has changed the way companies and brands are discussed and considered. This presents a challenge, but also opens a number of opportunities for companies ready to harness the power of human interaction. Human involvement is what gives brands the strongest competitive differentiation today.
Learn about the advantages of integrating social into strategy. This session covers how to develop, implement, measure, and manage a cross-functional program with goals and metrics that map to impact and track to ROI. Participants will get the inside scoop on finding/ activating brand evangelists, getting competitive intelligence, managing resources/time, while boosting conversions. <img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/iabcheritage-2010-101017150227-phpapp02-thumbnail-2.jpg?cb=1287327912" style="border:1px solid #C3E6D8;float:right;" /><br> Social media has changed the way companies and brands are discussed and considered. This presents a challenge, but also opens a number of opportunities for companies ready to harness the power of human interaction. Human involvement is what gives brands the strongest competitive differentiation today.
Learn about the advantages of integrating social into strategy. This session covers how to develop, implement, measure, and manage a cross-functional program with goals and metrics that map to impact and track to ROI. Participants will get the inside scoop on finding/ activating brand evangelists, getting competitive intelligence, managing resources/time, while boosting conversions.

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28030//cdn.slidesharecdn.com/ss_thumbnails/iabcheritage-2010-101017150227-phpapp02-thumbnail-2.jpg?cb=1287327912presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Conversation Agent quotes on Influencehttps://www.slideshare.net/ConversationAgent/conversation-agent-quotes-on-influence
conversationagentquotesoninfluence-100716053559-phpapp02 What is influence? Are communities changing the dynamics that engage influence, or are they simply injecting transparency into them? How do you connect with real results for your business? Can influence be bought or sold?
These are all age old questions and, for many, the answers have been a moving target.]]>
What is influence? Are communities changing the dynamics that engage influence, or are they simply injecting transparency into them? How do you connect with real results for your business? Can influence be bought or sold?
These are all age old questions and, for many, the answers have been a moving target.]]>
Fri, 16 Jul 2010 05:35:56 GMThttps://www.slideshare.net/ConversationAgent/conversation-agent-quotes-on-influenceConversationAgent@slideshare.net(ConversationAgent)Conversation Agent quotes on InfluenceConversationAgentWhat is influence? Are communities changing the dynamics that engage influence, or are they simply injecting transparency into them? How do you connect with real results for your business? Can influence be bought or sold?
These are all age old questions and, for many, the answers have been a moving target.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/conversationagentquotesoninfluence-100716053559-phpapp02-thumbnail-2.jpg?cb=1279351714" style="border:1px solid #C3E6D8;float:right;" /><br> What is influence? Are communities changing the dynamics that engage influence, or are they simply injecting transparency into them? How do you connect with real results for your business? Can influence be bought or sold?
These are all age old questions and, for many, the answers have been a moving target.

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136316//cdn.slidesharecdn.com/ss_thumbnails/conversationagentquotesoninfluence-100716053559-phpapp02-thumbnail-2.jpg?cb=1279351714presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Social media plus 2010https://www.slideshare.net/ConversationAgent/social-media-plus-2010
socialmediaplus2010-100525225628-phpapp02 There are a couple of important reasons why social is important for brands:
* people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs?
* a brand is a person's gut feeling about a product, service, or organization. It's individual, and it's based on emotions and not driven by your messages.
* more and more people are online. You can discover what they do there, depending on who your customers are.
Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.]]>
There are a couple of important reasons why social is important for brands:
* people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs?
* a brand is a person's gut feeling about a product, service, or organization. It's individual, and it's based on emotions and not driven by your messages.
* more and more people are online. You can discover what they do there, depending on who your customers are.
Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.]]>
Tue, 25 May 2010 22:56:10 GMThttps://www.slideshare.net/ConversationAgent/social-media-plus-2010ConversationAgent@slideshare.net(ConversationAgent)Social media plus 2010ConversationAgentThere are a couple of important reasons why social is important for brands:
* people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs?
* a brand is a person's gut feeling about a product, service, or organization. It's individual, and it's based on emotions and not driven by your messages.
* more and more people are online. You can discover what they do there, depending on who your customers are.
Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/socialmediaplus2010-100525225628-phpapp02-thumbnail-2.jpg?cb=1274865313" style="border:1px solid #C3E6D8;float:right;" /><br> There are a couple of important reasons why social is important for brands:
* people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs?
* a brand is a person&#39;s gut feeling about a product, service, or organization. It&#39;s individual, and it&#39;s based on emotions and not driven by your messages.
* more and more people are online. You can discover what they do there, depending on who your customers are.
Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.

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134868//cdn.slidesharecdn.com/ss_thumbnails/socialmediaplus2010-100525225628-phpapp02-thumbnail-2.jpg?cb=1274865313presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0How to connect with customershttps://www.slideshare.net/ConversationAgent/how-to-connect-with-customers
howtoconnectwithcustomersjboye-100505190036-phpapp01 Marketers are still working their way to understanding the one customer in front of them. The more technology allows us to see what people are interested in -- for example implementing a lead management system that shows you their digital body language -- and what they say, the better we can be at presenting information that is timely in a personal sense.]]>
Marketers are still working their way to understanding the one customer in front of them. The more technology allows us to see what people are interested in -- for example implementing a lead management system that shows you their digital body language -- and what they say, the better we can be at presenting information that is timely in a personal sense.]]>
Wed, 05 May 2010 18:44:15 GMThttps://www.slideshare.net/ConversationAgent/how-to-connect-with-customersConversationAgent@slideshare.net(ConversationAgent)How to connect with customersConversationAgentMarketers are still working their way to understanding the one customer in front of them. The more technology allows us to see what people are interested in -- for example implementing a lead management system that shows you their digital body language -- and what they say, the better we can be at presenting information that is timely in a personal sense.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/howtoconnectwithcustomersjboye-100505190036-phpapp01-thumbnail-2.jpg?cb=1273215316" style="border:1px solid #C3E6D8;float:right;" /><br> Marketers are still working their way to understanding the one customer in front of them. The more technology allows us to see what people are interested in -- for example implementing a lead management system that shows you their digital body language -- and what they say, the better we can be at presenting information that is timely in a personal sense.

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//cdn.slidesharecdn.com/profile-photo-ConversationAgent-48x48.jpg?cb=1528474750Linguist, keynote speaker, and author.
Experience — 50% corporate (global), 50% agency/consulting, 100% customer focus. B2B / B2C, most organizations and brands don’t develop and communicate their full business / product value consistently.
There's never enough time to do it all, or to know it all. That's where an outside view can help — grow capacity, make a good product / service people need, do something newsworthy, tell that story, impact customer experience, and grow your brand.
If you need a hand with multi-cultural, multi-channel strategy and execution, product / service market alignment and communication, I wear many hats and can hit the ground running. valeriamaltoni.com/services///cdn.slidesharecdn.com/ss_thumbnails/customerreviewsvaleriamaltoni2016-160420190756-thumbnail.jpg?cb=1461179732ConversationAgent/how-to-turn-knowledge-into-data-customer-reviewsHow to Turn Knowledge ...//cdn.slidesharecdn.com/ss_thumbnails/smxeveryoneiswrongaboutinfluence-140930130829-phpapp02-thumbnail.jpg?cb=1412082894ConversationAgent/smx-east-everyone-is-wrong-about-influence-except-your-customersSMX East Everyone is W...//cdn.slidesharecdn.com/ss_thumbnails/conversationagentmarketingin2014-140122060700-phpapp01-thumbnail.jpg?cb=1390371147ConversationAgent/conversation-agent-marketing-in-2014Conversation Agent pre...