CM23 How regular people create celebrity level branding

I was feeling really unsettled, because my career was about to make a major change, and I had no idea what direction it would take. I knew that leaving the Yellow Pages world, where I was well known and established was going to require me to build professional credibility in a new field.

I’ve always admired people who blow past the generalists, and I love trying to find out how they do it.