Brands are putting their best creative effort into developing advertising campaigns that will entice customers to choose their perfect festive food, clothes to wear to a party and gifts for the loved …...

Late October saw the release of the latest John Lewis Christmas campaign which inevitably went viral along with it's immediate parodies. It's the signal to the UK that the countdown to Christmas had …...

Almost 1,500 people agreed to have their facial expressions tracked via their own computer webcam so we could determine their emotional reactions to Christmas ads from 25 leading high-street brands. …...