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Monday, April 11, 2011

Rumors and innuendo have swirled around the idea that Subaru could bring its much-anticipated diesel engine here to the U.S. for over three years now. Between then and now, the company has remained indecisive due to high diesel fuel prices and stringent emissions requirements here. Needless to say, the diesel boxer is still nowhere to be found stateside, but this might change soon.

The company's first horizontally-opposed boxer diesels have rolled out in Europe, and Subaru's executive vice president Tom Doll said, "the diesel engine is a hot seller over there, so much so that Subaru total sales are increasing." Doll tempered our excitement by saying Subaru is not confident that the U.S. is ready for the oil burner just yet and that bringing the power plant here will require a lot of things to fall into place perfectly. Doll told Ward's Auto what will need to happen:

"The emissions requirements in the U.S. are significant. And given the price of diesel fuel, where it is right now, it really does not pay to bring the vehicle into the U.S. We're trying to see what happens. As the market sorts itself out, we'll get ready, and then look at bringing the car (here)."

Our chance of getting this power plant seems slim but new CAFE regulations requiring upwards of 35 miles per gallon by 2016 could convince Subaru that the time to offer Americans a diesel is now.

Thursday, April 7, 2011

North End Subaru is very proud to welcome the Benson family into the worldwide Subaru family.

When Peter Benson of Richland, Wa. purchased his 2010 Subaru Outback he began a domino effect on his family here in Massachusetts. While the matriarch of this family, Patricia was visiting her son she had the opportunity to experience the Outback firsthand. She must have liked it.

Just a few weeks ago Patricia decided to replace her car and naturally chose a beautiful 2011 Subaru Outback. She was quickly followed this week by new Subie owners Laura Benson and her sister Karen Benson with their 2011 Subaru Forester's.

When asked why they picked Subaru, all three ladies sited the standard All Wheel Drive and the overall sportiness of the Subaru crossover vehicles. " I really love how my Forester feels" said Laura, "with my new son I was really concerned about safety and the Subaru's have all the features I wanted.

Is your family a Subaru Family? Drop us a line and we will tell your Subaru family story here.