perfectsole® Deploys the MWRC Online Sales Coordinator for E-Commerce

Redondo Beach, CA -- 7/25/05 -- perfectsole®, an original innovation in comfort footwear launches online sales with the MWRC win/win e-commerce solution. Beginning in July of 2005 the new line of high quality sandals will be available in select stores and online at www.perfectsole.com followed in the Fall with slippers, loafers, moccasins, lace ups and mary janes.

“We utilize our patented 4-zone honeycomb comfort foot bed, proprietary manufacturing process and 100 years of experience with glove leathers to provide our consumers with an incredibly comfortable, soft, and lightweight casual shoe.” explains Mark Hogan, VP of Marketing for perfectsole® “There is no other shoe like it on the market and we are happy to partner with MWRC because there is no other e-commerce solution like it in the market. MWRC’s turn-key solution allowed us to get up and selling online in 7 days and respond to demand from our first marketing efforts.”

“We are very excited to help perfectsole® grow as a brand.” says Jim Miller, president of MWRC Internet Sales, LLC. “They are making great products and we know that the MWRC win/win e-commerce solution will help them increase sales, profits and dealer loyalty as they expand in the retail market. They are beginning their brand with their retailers in mind from the very start and by including the retailers in their e-commerce plans they will reap the benefits.”

MWRC Internet Sales provides the unique, patent-pending Online Sales Coordinator to leading brand name companies including Body Glove International, Everpure, Cellucor, Global Surf Industries, Rooly Optics and many others who wish to take advantage of the growth of online sales while enhancing their dealer relationships.

About perfectsole®
perfectsole® is a division of the Grandoe Corporation. For more than 100 years, Grandoe® has been a family owned business with a passion for providing fine quality leather products. We are a company focused on exceeding customer expectations with our service and value. For more information on perfectsole® and the Grandoe Corporation please call 800-472-6363 or email customerservice@perfectsole.com

About MWRC Internet Sales, LLC
MWRC (Manufacturers, Wholesalers, Retailers and Consumers) Internet Sales, LLC operates and provides the MWRC Online Sales Coordinator, which is a cost-effective solution for brand name manufacturers and distributors looking to capitalize on the benefits of e-Commerce while maintaining consumer and retailer loyalty. MWRC e-commerce solution is designed to help companies maximize online revenues and cut the costs and reduce the risks associated with running an e-commerce operation. MWRC leads the way for win/win e-commerce by maximizing value across the retail distribution chain. MWRC was founded in 2000 and is located in Redondo Beach, California. For more information on MWRC Internet Sales, please call 888-422-MWRC (6972) or visit: www.mwrc.net