Maximize your in app revenue via mobile advertising

App developers often get pigeonholed as being in the “technology” business. While it’s true that apps are a work of technology, they are also an exercise in storytelling and creating emotional connections. Just because your app has great features and intricate code doesn’t mean you can afford to neglect the “soft skills” side of marketing your app.…

Sometimes what separates the “good” apps from the “great” apps is how their developers use customer feedback to improve over time. If you’re not tracking customer feedback and responding to it in meaningful ways, you’re missing out not only on a chance to improve relationships with your customers and community, but also to integrate this feedback into the ongoing improvement of your apps.…