TrackMaven’s marketing conference, Spark, started off with a bang as their CEO, Allen Gannett, told us we could all be Taylor Swift. Not a bad way to start the morning. He mentioned that Taylor Swift’s hit songs were the result of a creative process that has generated...

The sad truth is the majority of users spend under 15 seconds on a website without the intent to return. If you play your cards right, you can turn these visitors into leads and bring them back. …But how? You probably have static forms and opt-ins that generate...

Yesterday, I had the honor of being a featured guest on PipelinerCRM’s #SalesEU twitter chat. #SalesEU is Europe’s only weekly B2B Sales Twitter chat. Themes discussed on this chat are: sales tips, sales tool, strategies and of course social selling! The...