About:

The Shamrock Shuffle is more than just the biggest St. Patrick’s Day themed Party in Wisconsin. It is a community event which brings people together to not only celebrate one of America’s most celebrated holidays but an event that brings thousands of people into the City of Milwaukee every year from all over the United States.

Last year, the Shamrock Shuffle saw over 8,500 attendees sign up for the event, which raised $10,000 for the Hunger Task Force and $5,000 for the Special Olympics. The Shamrock Shuffle also creates hundreds of jobs for bars, restaurant, security, and MPD employees on a usually quiet Saturday. The event celebrated a safe 2016 event by providing its patrons with Free Water, Food discounts and safe shuttle rides home. The organizers even hired Jani-King Cleaning Services to clean the streets of North Avenue, Water Street, Brady and Third Street following the event.The organizers, SWARMM Events have even added a 4k run called the Jig Jog 4k happening on Milwaukee’s Lakefront that morning.

This year The Shuffle is expected to grow to over 9,000 attendees. Sadly we must say goodbye to the street that started it all, North Avenue. With many bars closing over the past year in that area we do not have enough to properly run the event. The Shamrock Shuffle is adding the Cathedral Square area to make up for those numbers. Thank you for 7 great years North Ave.

Community:

Last year the Shamrock Shuffle raised over $5,000 for the Hunger Task Force helping provide food and nourishment to Milwaukee families in need. The Jig Jog 4k also raised $5,000 for the Special Olympics of Wisconsin. The is an important part of the event every year as Swarmm Events tries to work with different charities.

In 2016 the Shuffle raised $10,000 for the Hunger Task Force and $5,000 for Special Olympics. In 2015 the Shuffle raised over $20,000 for the Hunger Task Force. In 2014 the Shamrock Shuffle raised $15,000 for the charity MS Run the US to help fight multiple sclerosis. In 2013 the Shuffle raised $7,500 for the charity MS Run the US and also $500 for UWM’s Make a Wish program. In 2012 the event sent $3,200 to help the Hunger Task Force to battle hunger. In 2011 the event donated $1,500 to the City of Appleton get a K9 unit to help keep the city safe in memory Ryan Fieck.

The Shamrock Shuffle event has donated $74,600 to charity since it began in 2010.

History:

On a wintery day in 2010, Michael Sampson decided to create a pub crawl event. He teamed up with NEWaukee and Milwaukeedrinks.com to create the Shamrock Stumble Pub Crawl on North Avenue. The event proved to be successful as 1,529 attendees showed up for the inaugural event.

In 2011 NEWaukee and Milwaukeedrinks.com, now Art Milwaukee decided to take the event down to Water Street and called it the “Shamrock Shindig”. Michael Sampson Events wanted to keep it on North Avenue and decided to run the “North Avenue Stumble Pub Crawl”. Michael Sampson Events and the North Avenue bars worked hard to make the event successful and doubled their numbers from the previous year and had 3,021 attendees on North Avenue wearing the popular green “Teach Me How to Stumble” T-Shirts. The event donated $1,500 to the City of Appleton for a K9 unit in memory of Ryan Fieck.

In 2012 Michael Sampson Events changed the event name to the “Shamrock Shuffle” in order to clean up the events image and stray away from the name pub crawl. The year brought rising attendee numbers to 3,604 and attendees enjoyed their black “Every Day I’m Shufflin” T-Shirts, made after the popular LMFAO song. The event raised $3,200 for the Hunger Task Force.

In 2013 Michael Sampson Events was asked to bring the popular North Avenue event to Water Street as well. There were 6,542 attendees wearing green “Keep Calm and Shuffle On” T-Shirts. Michael Sampson began a partnership with Weekend Natives Photography as well as hired GO Riteway for safe rides home and Jani-King to clean up the streets after the event. The event raised $7,500 for MS Run the US and $500 for UWM’s Make a Wish Program.

In 2014 the Shamrock Shuffle added the Jig Jog 5k run on Milwaukee’s Lakefront bringing in over 600 runners. The event expanded to Old World Third Street and had a very safe and successful event bringing out over 7,551 attendees and raising $15,000 for MS Run the US.

In 2015 the Shamrock Shuffle event expanded to Brady Street and had another safe year bringing in over 8,000 attendees and raising $20,000 for the Hunger Task Force.

In 2016 the Shamrock Shuffle event had another safe year bringing in over 8,500 attendees and raising $15,000 for charity!

In 2017 the Shamrock Shuffle event had another great and safe year bringing in over 9,000 attendees to the City of Milwaukee and raising another $10,000 for charity!