Why using PPC does not work for Birmingham?

What is PPC?

If we want to answer question from the title, we first need to say couple of things about PPC. PPC is abbreviation for Pay per Click service. What does it mean, and for what we use it? PPC is kind of marketing for websites. One who uses PPC has to pay every time when someone clicks on their site. PPC will put your site on top of Google searches in order to make your website more visible. It works on principle of connecting keywords with words that are typed in search bar. So if you type one particular word such as bread, first you are going to see advertised websites which contain bread in their name, titles or if they use it as one of the keywords.

How it can help in SEO?

Well, SEO Birmingham is very complicated, and PPC is actually good compensation for bad SEO. If you can’t do quality enough SEO, or if you are not willing to pay money for good SEO company, you can always use this kind of promoting your websites. It is kind of payment for visits, so if you have website that brings you lot of money, or if you need your website as part of service your company provides, PPC is good solution for bad SEO.
Why that is not the case in Birmingham?

As I said, doing SEO Birmingham can be very complicated, but still it is more profitable than using PPC. Given that Birmingham is so often used term for Birmingham companies searches (obviously), the price of PPC raise up dramatically when it comes to using Birmingham word. According research, it is possible that you are going to pay 68% more if you use term Birmingham. So it is definitely not way to go.