Congratulations to Rihanna’s Fenty Beauty for their place on TIME’s list of “The 25 Best Inventions of 2017!” Fenty has been known for its inclusivity since its release just months ago, as its 40 shades have won over critics and makeup lovers alike. Rihanna told TIME, “I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.”

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