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Field. Making a true mark.

In brief

Specialist marketing consultancy Field, London, needed a new brand identity to reflect its growth, portfolio of services and make-up.

With Field, we simplified the complexity

Two contrasting strengths stood out: Field’s ability to analyse information for strategic insight and create transformative marketing and retail experiences. The consultancy’s bold, new logo is inspired by the face of data, graphs and lines on charts. The mark then springs to life, cycling through a range of creative and carefully crafted interpretations. Far from pedestrian, the brand identity is both concise and energetic. Just like Field.