Members of the BMA (British Medical Association) are looking to introduce warnings on sugary sweets in order to reduce the consumption of sugar by children.

The association’s North West Regional Council is calling for the warnings, saying it is “dismayed” by the tooth decay rate and the policy will be discussed at its annual conference in Bournemouth this week.

While some doctors believe graphic warnings would deter youngsters from unhealthy consumption of confectionery, Yaël Ossowski, public relations director, Consumer Choice Center, feels it could be counter-productive.

“This would not only undermine individual choice but also runs against the goal of better health outcomes,” said Ossowski.

“The suggestion by members of the British Medical Association that sugary food items be slapped with warning symbols is ill-considered and wrong. The goal of fighting childhood obesity and cavities is a noble one, but yet more warning labels cannot replace education and consumer choice.”