BEST PRACTICE COLD-CALLING

Cold-calling is a fundamental part of any salesperson’s day-to-day work. However,
it’s also the part that many salespeople dread. This may stem from our fear of
rejection, and the knowledge that no one likes being sold to. If executed correctly
however, cold-calling can be one of the most valuable means of generating leads,
an excellent way to increase business visibility, an adept method of conveying a sales
message and offers important insight into the wants and needs of prospective clients.

So, how can you boost your confidence and competence when cold-calling, and
warm up your leads to respond positively to your call?