News & Views

Call for Entries / 4A’s 2nd Annual Partner Awards

The 4A’s, the leading trade association representing the advertising agency business in the US, recently announced the jury and call for entries for the 2016 Partner Awards, which honor creativity and collaboration in advertising.

The 4A’s Partner Awards recognize creative excellence that can only be achieved through meaningful collaboration. The Awards salute the remarkable partnerships that put ego aside and elevate creativity in the following categories: Brand, Creative, Media, Technology, Diversity, Cause, and Health & Wellness.

‘The 4A’s has tapped into a relevant and topical business issue with this award,’ said John Boiler, founder and CEO of 72andSunny, who will chair the 2016 jury. ‘Collaboration isn’t always easy, but when done right, it can produce the most culturally impactful, results-driven work.’

Last year, 72andSunny won big at the 2015 Partner Awards, nabbing Most Innovative Partnership of the Year with Google, Nexus and The National Park Foundation for Made with Code: Holiday Lights, which encourages young girls to learn how to code. It also won the Large Agency Creative Partnership of the Year with Co.MISSION Content Group, Ideas United, m ss ng p eces, Starbucks and the Stopp/Family for Meet me at Starbucks, a documentary-style brand campaign.

In addition to Boiler, members of the jury, uniquely comprised to represent multiple disciplines and industries, are:

‘We are thrilled with the industry’s embrace of this new concept and we’re excited to build on our first year of success with this A-list jury and 72andSunny as our 2016 partner,’ said Alison Fahey, 4A’s Chief Marketing Officer.

4A’s president and CEO Nancy Hill added: ‘Time and again, we hear from our agency members about the many partners they are working with. While potentially challenging, we want to celebrate the unique opportunities that also exist within that dynamic.’

The deadline to submit entries is December 18, 2015. Winners will be revealed at the 4A’s Transformation Conference, March 22, 2016 in Miami, Florida.