Vision and Mission

Our Vision

To be the world’s most trusted seafood leader, caring for our resources to nurture generations to come.

Our Mission

To be the seafood industry’s leading agent of change, making a real positive difference to our consumers, our customers and the way the category is managed.

Our Goal

To reach USD 8 billion in annual revenues by 2020. To achieve this goal, we have developed a plan that balances the opportunities and challenges ahead, and fulfills the fundamental requirements of prudent stewardship across all aspects of our operations.