Friday, June 3, 2011

Reef Experience

When Ryan's dad asked us to come back to Michigan for the brewery opening, Ryan looked at his calendar. He saw that the Reef Open House was on Thursday and said that we wouldn't miss it. I was slightly confused as to why we would miss a night at a brewery opening for a work thing, but quickly came to realize that it wasn't just a corporate event. Xavier Rudd (a musician that Ryan has been a fan of since college) and Reef had collaborated on a project (thanks to Dersu) and Xavier was coming to the open house for a performance. I ALMOST FORGOT, RYAN GOT HIS DIDGERIDOO SIGNED BY XAVIER TOO!! YAY!!

The night was filled with good food, friends, fun, and awesome music. We decided not to bring our nice camera, since there are so many artists there that had cool cameras, so all of the pictures and videos are from Ryan's iPhone. Sorry about the sound quality of the videos, but I guess that's what happens what you are in the front row at a small show - and when they turn a warehouse office into a music venue :)

A little video:

Oh yeah, and then Rob Machado came up and played with Xavier (they covered No Woman No Cry by Bob Marley):

Below is the little news blurb released about the event (PS RYAN WOULD BE REAL MAD IF I DIDN'T MENTION THAT HE WAS UP ON THE ROOF AT REEF ABOUT 8 TIMES THAT DAY HANGING THAT BIG BANNER - BUT DOESN'T IT LOOK AWESOME?!):

REEF HQ HOSTS OPEN HOUSE WITH LIVE PERFORMANCE BY 'XAVIER RUDD'

(Carlsbad, CA) May 31st - 2011 –Reef opened its doors at its global headquarters to 300 of its closest friends including the company's marquee athletes like Mick Fanning, Rob Machado, Shane Dorian and Alana Blanchard, and of course the Miss Reef Girls to launch the brand's Modern Gypsy campaign. Guests were treated to several live musical performances headlined by Xavier Rudd, and were given the first look at Reef's upcoming Spring 2012 collections.

The Reef Open House kicked off with live performances by two local acts, Austin Burns and The Campaniles, and the third performance coming from Australian musician, Xavier Rudd, who has collaborated with Reef for a Spring 2012 capsule collection. Resident Reef DJ's, the Bareback DJ's, which consists of Paul Fisher and Leigh Sedley, kept the dance floor packed throughout the rest of the evening.

Guests also listened in on an intimate Q & A session between Reef president, Jeff Moore, and Shane Dorian, Taylor Knox, Mick Fanning and Paul Fisher, which were followed by an array of brand videos projected onto the concrete walls of Reef alluding to the concept behind the Modern Gypsy.

Guests of the Open House were also encouraged to roam about the Reef building to survey the many updates to the space including two newly remodeled apparel and footwear showrooms. The building also has a newly renovated marketing lounge that reflects the sight, touch and sound of the Modern Gypsy campaign.