Balmain Taps Power Sisters for Fall 2015 Campaign

Balmain's army has officially turned into a family affair. After casting Kendall Jenner in several runway shows, the top model finally stars in an ad campaign, lensed by Mario Sorrenti, and takes sister Kylie Jenner under her wing—for the littlest Jenner's first high-fashion moment. Supermodel Joan Smalls also returns as the face of the French brand, this time with her sister Erika Smalls—proving good genes run in the family. "They represent the fresh, diverse and open spirit of a new generation of fashion," said Balmain's Olivier Rousteing. The creative director aimed to celebrate the, "unique and unconditional love of siblings" with this casting, which also includes Gigi Hadid and Bella Hadid.

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