Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds and Fine Bridal Jewelry with the largest inventory of AGS Certified Ideal Cut Diamonds in the world. The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

3. WhiteFlash offers the IdealScope and Asset pictures of areal diamond, which gave me a much better understanding of the cut quality of the stone. Its website also provides a comparison tool for customers to compare different stones.

4. The Hearts & Arrows (marked as "A CUT ABOVE®" by WhiteFlash) stones are offered by WhiteFlash, but not by BlueNile. Although BlueNile offers its signature ideal cut, but it turned out the "A CUT ABOVE" offered by WhiteFlash looks more brilliant. (I have a friend who purchased a stone with the signature ideal cut from BlueNile, and comparing it with the "A CUT ABOVE" stone I purchased, we agreed that the stone from WhiteFlash looks more shiny and brilliant)

5. The customer service is excellent, and the representatives are really knowledgeable in helping you decide which stone and engagement ring setting to purchase within your budget. In addition, the representatives are quite patient with answering all your questions, even some "stupid" questions I would not have asked right now :-)

6. WhiteFlash will show you the pictures of the finished ring before shipping it out. So if you don't like it, you have another chance to pick another one to avoid any trouble you have to go through to return the ring.

In short, WhiteFlash has excellent customer service, a wide choice of stones that suffice your need with very competitive prices, a "A CUT ABOVE" selection of diamonds that are guaranteed to be loved, and a number of ring settings of different styles!

WhiteFlash

In addition to exquisitely made diamond engagement rings Whiteflash offers a full line of diamond wedding bands, earrings, pendants and bracelets, as well as full custom jewelry design and manufacturing services.