Facebook Expands Testing Of 'Collections'

Facebook on Wednesday began testing a new version of its product-showcasing Collections feature, doubling the number of retailers and adding new features.

Collections allows retailers to
post large product photos with “Want,” “Collect” or “Like” buttons and links to buy items through their sites. Now Facebook is also testing other terms including
“save” “Wishlist” and “add” with different groups of users to see which work best at driving interaction.

Facebook ran an initial month-long test of
Collections in October among people were already fans of participating retailers including Michael Kors, Pottery Barn, Wayfair, Victoria’s Secret, Neiman Marcus, Smith Optics and
Fab.com. That group of companies has been expanded to include Macy’s, Old Navy, West Elm, Belk, Etsy and Mark & Graham.

A Facebook spokesperson told Inside Facebook the goal of the current test was to understand how people are interacting with and sharing items from a Collection in their news feeds. Collections for
now only appear in the desktop version of Facebook.