A new campaign by BBH New York centers on a 20 something guy who has to deal with situations including a job interview and, in an upcoming spot launching in October, a meeting with his girlfriend's father.

Every question -- such as, "So, Gary. We're looking for someone who's a real team player," and "So, Gary. We're looking for someone who thrives in a fast-paced environment" -- triggers his gameplay memories and achievements in games like Star Wars Battlefront II, God of War and NBA2K 18, among many other soon-to-be launched titles.

Matthew Swanson at Epoch is the director of the campaign, which is designed to highlight reasons for gamers to upgrade to the PS4 console.