The premiere of Matt Damon's Hollywood film featuring hydraulic fracturing is months away, but the energy industry already is preparing for battle. Dan Gilbert has details on Lunch Break. Photo: Getty Images.

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... by ... due to my Aunt Dawn ... lenses turnaround die for ... one of us ... all ... I ... to win three week ... class is brewing between the energy industry and Hollywood what is Matt Damon got to do if ever it up right now with ... Daniel Gilbert he's he's he's been falling the story ... Daniel the movie is called promised land before it gets to class tells LaVette about the premise of the film ... ah well this is ... as as you heard of ... Matt Damon does this sound gets Company operative a ... salesman essentially is charged with going into a ... role town and selenium ... and leasing join writes there and encounters some some local opposition ... so ... basically the way that ... the history is seen this is ... that demon it's a ... in a film ... or people or don't see it ... and for many this baby ... their first introduction to ... a ... technology called fracking which is absolutely crucial ... to the energy company's real business of extracting oil and gas from ... shale rock sheets ... are cracking is for people who may not know involves basic in the blasting millions of gallons of water mixed with sand chemicals until well ... as an abrasive taillights oil and gas law allows some of the ... controversy around fracking has been the people who believe public concerns about the impact ... to drinking water now the energy industry getting ahead of this at least trying to Daniel ... tells about some of the hot tactics they use it to get out front ... well they are preparing ... to ... a number of different fronts of ways to ... get their message out in what they have learned is whether they have to deal with something that is ... a factual claim or whether it's fictional claim ... on at all ... fracking hydraulic fracturing ... is perceived matters to them ... and concerns about it had increased its branded as the technology itself ... has become more widely used and enjoying spreads across the country ... so ... right now no one knows exactly what the film is can we say or how was going to be marketed other than the people of all with the Dow ... and the industry is wondering exactly what it can do to to the back ... of film that is fictional ... aam but ... never lets make our public perception and that could be there things like ... I'm submitting in presenting scientific studies on the Dow that are found in the rankings are all on the thing that advances the aunts ... on him and going directly to moviegoers any on down ... fact sheets on track so since they have things like that right it's a truth squad effort on Twitter and Facebook what exactly is this truth why ... well it's it's actually something they do now and again for some time but whenever they see some kind of a claim or observation made by an environmental group or ... some other entity about fracking they want to make sure that if they disagree with it ... they shoot it down or they get out their message and make sure that ... people are exposed to their perch ... right in and uses it of course is not new to this they produce their own documentary truthful and ... I after the movie Gasland came out that that that took a look at that that this that this is you are I think so much for being with this dang appreciate that more ... on the beest dot com ...