Work type: Graphic Design

Global heating appliance manufacturer Ferroli asked us to help them with the relaunch of their customer aftersales service Caresafe to reflect the company’s commitment to provide the very best technical support for its customers.

With our in-depth understanding of Ferroli’s ethos as a public-facing company and its target market, we designed an appealing new brand logo in the company colourways that could be applied to a range of marketing tools. This included new van graphics and work-related items for the Caresafe team of heating engineers to encourage them to feel part of a valued team of experts who will maintain Ferroli’s reputation as a caring, professional company.

Looking good Ferroli! Our client Italian boiler manufacturer Ferroli kicked off their 2019 HVAC exhibition programme in style at Installer2019 with an eye-catching stand designed by Sans Frontiere.

This exhibition, which took place at Coventry’s Ricoh Arena in May, is one of the heating & plumbing industry’s most high profile events so it was important that Ferroli’s stand was able to attract visitors in a very competitive environment and that it conveyed the innovation and quality of Ferroli’s products.

As well as the design of the stand we managed the entire project from start to finish. By liaising closely with our client to understand their vision and aims, we managed every aspect that exhibiting at this kind of trade show involves, including the creative concept for the stand graphics, collaboration with the stand build company on the design and construction of the stand, liaison with the exhibition organisers and PR and social media to promote Ferroli’s presence at the event before and during the show. With three more exhibitions to follow this year, the stand design will be adapted to fit the different configurations.

If you are attending an exhibition and need a stand design that makes the most of your time and investment we’d love to help you. Get in touch today!

Sans Frontiere Marketing helps 100s of UK opticians reach new local customers through a partnership with worldwide lens manufacturer, Essilor

The Objective
Sans Frontiere Marketing was commissioned by Essilor (the world’s leading provider of prescription lenses) to run digital campaigns for independent opticians all over the UK who are members of the Essilor loyalty programme scheme.

The Campaigns
Throughout 2018 Sans Frontiere worked on 89 campaigns for 70 independent opticians. These campaigns typically ran for a duration of one to 8 months within a location of 3, 5 or 8km radius of each practice. The campaigns looked to raise the awareness of each practice within the local area and promote Essilor products to the correct target demographic.

Targeting
The generic parameters of the campaigns were to target potential local customers within the age demographic and location of the ideal customer who has a known interest in glasses, optics or eyewear. However, each campaign was bespoke to the individual optician, with some targeting audiences with specific interests including bi-focal lenses, family eye care or difficulty with vision in certain environments such as playing sport or driving.

Channels
The campaigns predominantly featured on Facebook as many of the target audience were active on this channel and a number of opticians already had established Facebook pages. Where relevant, Instagram was also explored and used as channel for the adverts, including Instagram Stories & Facebook Stories; this proved to be a popular channel for the younger demographic, particularly those interested in the digital lenses (Eyezen).

The Results
The campaign generated over 7,000,000 views on the content whilst reaching an audience 1,500,000 highly targeted people. The campaign operated on an 11% CTR (click through rate), significantly higher than the benchmark for this industry of 1.01% (Wordstream 2019 https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks). The campaigns also produced plenty of engagements and people who were interested in booking appointments with the opticians. These leads were recorded individually with each practice’s bespoke campaign.

If you would like any further information regarding our work in the optics industry or support with your marketing, please contact audrey@sansfrontiere.co.uk or call on 01273 487800.

Set up a You Tube channel for Cola Stoves and host the new videos on the Cola website

From its origins in 1963 as a metalworking company for the construction of heating systems, Italian company Cola is now one of Europe’s leading manufacturers of energy efficient pellet stoves and boilers.

Cola came to Sans Frontiere to help them set up the look and feel of their You Tube channel and we worked together to produce three superb case study channel videos.

Cola had the vision to recognise the potential of wood as a fuel and developed the idea of transforming the stove from a simple heat source into an object of beauty and decoration. Following the invention in the USA in 1973 of wood pellets as an environmentally-friendly alternative fuel for industry, it became clear that pellets could be used for boilers and stoves for private homes. As a result, Cola worked to develop specific products in the field of pellets

If your looking for video production for your product or brand please contact audrey@sansfrontiere.com

Best Dressed Gent competition, fantastic prizes, goal scoring practice with Brighton & Hove Albion, entertainment from Dixieland jazz trio The 12th Street Swingers, Champagne and cocktails – it’s all happening at Gentlemen’s Day at Brighton Racecourse on Friday 27th May and Sans Frontiere were on hand to deliver the full campaign of creative, PR, radio and more!

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