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Ernie Ball

Ernie Ball started wehat was arguably the first guitar shop. Heavily criticised for not offering drumsticks and other such products, Ernie Ball said "I just want to sell guitars." Struggling with the thicker Fender strings of the 60's, Ernie Ball approached both Fender and Gibson about creating a lighter gauge of string, but both Fender and Gibson scoffed at the idea. So Ernie Ball Slinkys were born and are pretty much industry standard strings today.