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Zoë Kravitz teases new YSL Beauty campaign

17 July 2018

Zoë Kravitz is doubling down on her role as Global Makeup Ambassador at YSL Beauté with a new fragrance campaign. The actress and singer has been revealed as the star of the brand's new campaign for its ‘Black Opium' fragrance.

Zoë Kravitz teases new YSL Beauté campaign - Instagram: zoeisabellakravitz She will act as the international face of the scent, which contains notes of black coffee, white florals and vanilla.

"I love the idea of this woman out there for herself," the star says in a teasing promotional video published on Instagram, before testing out the campaign's slogan: "Do you feel the call?"

Kravitz was unveiled as a YSL Beauté ambassador last summer, and has since featured in campaigns for the brand's signature ‘Touche éclat' concealer, as well as its ‘Tatouage Couture' Fall 2017 ads. She had previously starred in a short film for the brand titled ‘Before the Light' in 2016, which focused on her pre-stage makeup routine, and acted as a muse for the French house's luxury fashion division, most recently stepping in front of the camera to model for the French house's Fall 2018 fashion campaign.

Recruiting campaign stars with a musical edge seems to be working out well for YSL Beauté, which also counts Maroon 5 frontman Adam Levine as a men's fragrance ambassador.