The famous Lyle's Golden Syrup tin is now one of the most familiar sights in British kitchens - and instantly recognisable among the 20,000 items stocked by today's supermarkets. This distinctive packaging has hardly changed since 1885 and has been named by Guinness World Records as the world's oldest branding in 2007!
Launched in the 1880's, the Victorian-style design has altered little over the years and its enduring image has now earned cult status in the design and packaging industries. During World War 1 the 'tin' was even made out of thick cardboard as metal was being used for the war effort!
Lyle's Golden Syrup was awarded a Royal Warrant in 1911 and it's been proudly displayed on the tin ever since.