Social Media

MySpace and Paramount Partner for Online Casting Call

Paramount Vantage is partnering with MySpace to find people to be cast in Paramount's upcoming film "How She Move."

The online casting call will take place on MySpace, and entrants can submit photos from their own MySpace profiles to the film's branded MySpace profile. Producers of the film will choose three winners to be flown out to Toronto to meet the cast and participate in the filming of a major scene. Also included in the prize pack is the opportunity to film behind-the-scenes footage on set, which will be posted on the film's MySpace profile. This is the first time MySpace has partnered with a major film company to launch this kind of a contest. If you're interested, you'd better hurry, as the contest ends on June 11, 2007.

While the specifics of this online casting call are somewhat unique, the concept is not. It's a good way to engage users and raise awareness for the upcoming film, as well as leverage the social networking capabilities of MySpace. YouTube is another community that is frequently holding contests, one of the most recent being its partnership with Sierra Mist to search for new sketch comedy and promote the upcoming movie from the creators of The Lonely Island.

What's Hot

More in Social Media

What's New

What's Rising

What's Hot

Mashable
is a leading global media company that informs, inspires and entertains the digital generation. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 42 million monthly unique visitors and 24 million social followers.