/ E-Retailers

In his keynote at IRCE Focus: Digital Design, Peapod co-founder and chief technology officer Thomas Parkinson led attendees through the evolution of the 25-year--old online grocer. While a lot has changed since the days it mailed customers a disk to install software to use its shopping service, Parkinson says one thing remained constant: The customer has directed design decisions.

In his keynote at IRCE Focus: Digital Design, Peapod co-founder and chief technology officer Thomas Parkinson led attendees through the evolution of the 25-year--old online grocer. While a lot has changed since the days it mailed customers a disk to install software to use its shopping service,…