CR Blog

Mawdsley shoots The Photographers' Gallery

As reported by Design Week last month, North has created a new identity for The Photographers' Gallery which launched as the London gallery reopened after an 18 month refurbishment two weeks ago. The design agency has just commissioned Lee Mawdsley to photograph the identity and wayfinding graphics in situ...

The new identity (below) replaces an old one also created by North back in 1996.

"We were inspired by the idea of frames," says North's Antony Hart of the new identity, "the frames within the new architecture, the idea of the artist framing images using a camera, and the way The Photographers' Gallery provides a unique perspective on the world."

CR for the iPadRead in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in PrintThe June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI's Uncanny Valley, a review of the Barbican's Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.

Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (laura.mcqueen@centaur.co.uk) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

10 Comments

THE PHOTOGRAPHERS GALJERY?James2012-06-02 12:28:26

I'm sorry, but what?!!!

I like the wayfinding graphics and the icons are really quite nice, but the logo just doesn't work for me – your eye goes straight to the empty space and sits there.

If the 'frame' was actually a frame, then there would be some meaning here, but it just isn't a frame and the hole has no meaning.Andi2012-06-02 13:19:32

Lovely work. Love how the identity really extends into the wayfinding in a subtle and clever way. Great work.Charlie2012-06-04 04:13:59

Wow. The new identity is beautiful. The logo is fantastic - a really clever way of utilising the 'frames' of a viewfinder and as Charlie has said (above), the way these frames have been incorporated within the wayfinding system such as the toilet pictograms is great. The text on the mirror in the lift also blew my mind when I first went inside it. Great work, North.Felix2012-06-05 22:10:50

I bet that cost a pretty penny.

North Design? are still going, well done that is over 14 years in the biz.

Logo just doesn't work well what is the J for is it meant to be a photo frame a camera viewfinder. Yeez.Cheesy2012-06-07 21:37:08

nice work with typography and good links with the interior.vera maresova2012-06-08 09:45:25

I am absolutely loving the new look for the Photographers Gallery. I first visited years ago having got the train down from the north and it changed the way i look at photography for ever in one visit.Robert Jones2012-06-13 10:21:55

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.