Toyota's ambitious EFC project

PUBLISHED ON: December 4, 2010 | Duration: 20 min, 19 sec

When the world car industry was metamorphosing, experimentation, risks and second guessing were the name of the game. Toyota - a traditional Japanese company - too began to take risks and think big. Its ascendance to being the world's number 1 car-maker had given it wings to fly into new territories. And the EFC (Emerging Market Family Car) project for emerging markets was one such territory.