You’ve built something new. After planning and polishing, you’re ready to share it with the world. A tweet or Facebook post is not enough. That might get clicks but scarcely the attention your product deserves.

Publishers Clearing House, the legendary direct marketing company known for its line “You may have already won,” has been hit with a class-action lawsuit, alleging, among things, that its email messages mislead people into thinking they have a better chance of winning prizes if they have purchased from the firm.

When it comes to new publishing opportunities, voice interfaces are right up there alongside AI, augmented reality and blockchain. But voice interfaces come with their own set of unique challenges and more than just a few concerns.