July 11, 2006; Marty Bernstein, The Auto Channel's Auto Advertising and
Marketing editor tips us off to a sequel to the famous and effective 1974
Chevy TV ad campaign.

The famed commercial had our nation singing in 1974, changing car
commercials and automotive branding forever, is back with a modern spin.

The new spot “Love Affair” was created by Deutsch Los
Angeles, and takes vintage footage from the original spot starring the
notorious jingle writer Ed Labunski and incorporates new and distinctive
characteristics of todayıs American Lifestyle and today’s game of
baseball.

As Chevrolet and Major League Baseball have both evolved and modernized
through the decades, it’s only fitting to now hear “Free
Agents, Rally Monkeys, Fantasy Leagues and Chevrolet.”

Below is a Fact Sheet from Deutsch Los Angeles

Summary: Chevrolet, a brand of unparalleled tradition and Americana
equity, has mastered contemporary and modern in its new Chevy cars and
trucks. "Love Affair" marries the brand's nostalgic past with its
progressive present and future. Because "Baseball, Hot Dogs, Apple Pie and
Chevrolet" so famously and adoringly captured the unique link between Chevy
and Baseball, it was the ideal choice to cue Chevy's Americana heritage,
and while at the same time reflecting the brand's 21st century outlook.

The Original Song/Commercial "Baseball, Hot Dogs, Apple Pie and
Chevrolet":

-The song was recorded in 1974.

-It aired in commercials from 1974 - 1978.

-Ed Labunski composed the music and appeared in the original commercial
"Baseball, Hot Dogs, Apple Pie and Chevrolet".

-Jim Hartzell, a copywriter with Campbell-Ewald/Detroit, wrote the
lyrics.

-Campbell-Ewald created the spot for Chevrolet.

-The commercial tied for first place in Car and Driver's January 2005
Ten Best Car Commercials and is widely considered to have changed car
commercials and automotive branding forever.

Ed Labunski:
-Born in New York City (1937), Ed launched his jingle career by founding
Jingles Unlimited.
-As a producer and composer, Ed won 28 Clios and his company was the second
largest jingle company in New York in the late 1970's; He died in 1980.

-Peggy's editorial work has been included in high profile publications such
as GQ, Vogue, Rolling Stone and Vanity Fair, and includes scores of covers.
Recently, she shot the collateral for the hit film "The Break-Up"
-Peggy's first book of photographs, entitled Guess Who, was published in
2000. Her work has also earned her countless industry awards and
accolades.