The 4-Hour Chef Launch — Marketing/PR Summary of Week One

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For those of you interested in how I sequence launches, or how punishing the last 7 days have been, or what’s required if you want a shot at #1 New York Times or BookScan, below is a very partial list of media coverage and partnerships. They are in rough chronological order. If I missed anyone, please let me know in the comments!

I’ve done more here than in my last two book launches combined, and reader results (Twitter examples here) have made it all worth it.

I was pleasantly surprised by how many bookstores are now stocking The 4-Hour Chef, which sat at Amazon #2 for most of this week (Diary of a Wimpy Kid is a juggernaut, but Ina Garten is my real competition). According to my readers on Facebook, stocking stores now include Tattered Cover, Copperfields, Powell’s, Elliot Bay, Vroman’s, Prairie Lights, Changing Hands, Boulder Bookstore, and even some Books Inc. (my local fave). Barnes & Noble continues to boycott nationwide, but indies are picking it up, which makes me very happy, of course. It’s exactly where I want a 600+-page full-color book!

Last but not least, sincere thanks to everyone who’s left Amazon reviews!

If you have read the book (or are reading), pretty please take 30 seconds to leave a short review — it would really mean the world to me. Just click here. I have read every review and commented on many of them. At the very least, if you take a look here, there are some great conspiracy theories in the 1-star reviews. Many folks don’t seem to grasp the idea of ADVANCED copies of books, which all authors send out, often in the hundreds. Doing the same doesn’t make me a Scooby-Doo villain or clever mastermind, alas.

Now, to an incomplete list of media from the past 168 hours or so, excluding national advertising…

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Comment Rules: Remember what Fonzie was like? Cool. That’s how we’re gonna be — cool. Critical is fine, but if you’re rude, we’ll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration)

You forgot about Chapters in Canada. Although chapters.ca was not selling your books, the retail stores actually had some copies about a week before the November 20th deadline. After browsing through it in store, I ordered a copy. Very well written and love the color photos!

Hey Tim, talking about German, I got a bunch of mails from Amazon.com and Amazon.de promoting your products. Great work there. *HOWEVER*, what stinks is that Amazon.de lists the English original version with a shipping estimate of “3 to 6 weeks”. If I order books from Amazon.com with the slowest shipping option I’ll have them sooner (and they’re cheaper, in spite of the shipping), which is ridiculous. If I go for faster shipping I’ll have them in a week.

I wouldn’t have expected it to be any different with another book, but 4 Hour Chef is published by AMAZON PUBLISHING and you’re also a best selling author. So that’s a little disappointing.

Hi, i cant find nothing on the internet about the german The 4 Hour Chef release. Do you have a date already ? I bought the english one, but its kinda hard to read a book like this with my english skills.

Hi there,
i wonder if there might be a glimpse of a german translation on the horizon. I asked amazon.de and they didn’t knew nothing about a forthcoming release.
But someone on this planet has to know whether there is somebody translating this want-have-book to german, any?
Thanks and regards
Nielz

Tim can you please shed some light on what the deal is with us in the UK getting a hardcover version of ‘The 4-Hour Chef’ because currently it’s a only a paperback that’s available. So many people have asked about it and no-one knows yet.

Tim, loved ur announcement on joe rogan’s podcast. Kind of had a idea that you could use to promote your book and other books that come out of amazon and also smaller publishers could do this.
The idea is ‘ One Shelf One Book’
So here’s what my thoughts about this are
Any small business owner can put up a book shelf and essentially put up copies of just the one book on that shelf in a prominent place and then aggressively sell it
Now why, would they do that. Well several things ..
Getting a idea of what book-selling is all about and experience the process without putting much in
Selling titles that would not be found at major retailers and hence a unique item for sale
Combining offers from the business with the book sale to entice customers to buy the book but also to give them a reason to come back
Be part of a trend to beat big business and taste different new business without actually investing a lot.
Lemme know what you think and please use it if you can.

Wow – that’s certainly a lot of promotion! I’ve got the book on my Christmas list, and I’m looking forward to reading it. Looks really great, hope I find enough time to read and digest all of the content. I wonder if it will spawn any 4 hour chef local meet-ups of workshops.

Hope we get the chance to meet in London in January, let us know the dates as soon as possible.

By the way, I’m a freelance events organiser here in London, and I’d be more than happy to help you pull something together, if you would like. Email Richard (at) InspiringAdventures.co.uk

You have crushed it! Your PR has been amazing; I thought that you were going hard when I saw the NYT and WSJ cover you. That was just the tip of the iceberg. My hat is off to you. I think you have permanently disrupted publishing forever.

Tim, I have left a review of the 4 Hr Chef on Amazon’s UK site – here is a preview of the text – listen my thanks to you for your work. Malbec on me in LA after the Vanity Fair Oscar party.

“Tim Ferris is the one author I am going to name check when I win my first Oscar”

Whoa!!! Hang on what do you mean “when you win your first Oscar???” – well I am a City of London “Headhunter” at the moment who parked his dream of being a motion film director and forgot where he had parked it. Recently going through a mid-life meltdown I picked up the first two of Tim’s books – 4 Hour Work Week and Body and started to think.. hum…maybe …maybe there is a way out.

Then this weekend I took delivery of the 4 Hour Chef and I just thought “that is it I am going for it again!!!”. I went into the multi-story dreampark, dusted off my old dreams and drove that baby straight off the ramp.

The 4 Hour Chef will not only teach you how to create some amazing dishes it will also force you to take a hard look in the mirror and ask the question “Can I be more!”

Whatever you want to do but think you don’t have the time, energy (fill in excuse) just spend the £14 on this book and have a read. You never know you might yourself be inspired to head off to the multi-story dream park.

Honestly, the two first recipes in the Dom section (the only ones I did so far) are the most delicious stuff I’ve cooked in my life.
These scrambled eggs are the best scrambled eggs I’ve ever eaten, f***ing delicious.
Looks like Tim knows what he’s doing.
Happy client +1
(and thanks for the meta-learning section)

Tim- So great to see you expand the boundaries. I reached out and would like you to be one of the 13 chefs in this seasons tv series, Catch and Cook-USA. Airing around the world including MAV TV in states- could be another option in similar to the above..Please get in touch if you have a day we can film between Jan-March. Cheers mate.
Aaron

Congrats on the book and the impressive amount of press you were able to get. I actually stopped by Panera Bread and was glad to see you actually taking the time to talk to each person that stopped by and not just signing a book and sending them on their way.

I have a question in relation to this post: would you be willing to show us some of the scripts you used to contact all these people? Does your strategy differ much when pitching a blog vs. a podcast vs. a traditional news outlet?

Dude, just got your book.. it’s ridiculous. I have all 3 and this is by far the best. Since I’m a cheap jew, I prefer to cook for girls, and now I have no problem wowing them with some Ossobuco. I knew how to cook before, but now I can add some pizazz to my cooking repertoire. Being a 24 year old living in the DC area, there is a lot of competition with fellow male suitors…I can blow them away by just saying…” Come over for drinks…How about a homemade Mojito or a Bacon infused Bourbon?” Bitches love Bacon and Bourbon.

For my copy of the 4-hour chef in through the post a few days ago (very excited). I read the 4HWW and knew that I had to pick up a copy of your latest book. I love your unique writing style and how simple you make it to take action. I haven’t started reading 4HC yet but having flicked through it looks amazingly detailed and I can’t wait to get started.

I will certainly leave you a review on Amazon when I’ve read it.

Your determiniation never ceases to amaze me and you are for ever an inspiration to me.

Caught a glimpse of your Dr. Oz episode and must say….life changing. I’ve been in a bit of a rut lately both jobwise and bodywise and I know what I have to do but have been wallowing. I wallow no more. Borrowed both 4HWW and 4HBody and am pumped to make changes. Just the energy boost from popping out of the rut has helped. All I can say is thank you.

One thing…the milk jug kettlebell, BAD idea, all wrong. Bells aren’t that expensive, don’t take much room to store and can be repurposed as boat anchors or paperweights. Everyone should try a real bell and will learn to love it. Best workout there is and wicked calorie burner/stress release.

Many thanks and kudos, will be reading 4HChef when I finish dissecting the other two. Love food…will be nice to look forward to.
Hugs,
T

Seeing this in real time has been interesting and convinced me of the “blast” format over slow and steady. From Lifehacker, Zen Habits, Cracked, Joe Rogan, CreativeLive and Samovar Tea you came up in the feed, which at the surface are not immediately connected but all have a common mindset, you definitely know your base. Some try to downplay your work as a guru of various flavors, but I think they are ignoring the greatest showcase of validity, which to me is not within the books but by how you approach your own projects and the marketing of them.

Has been a great read. I hit the gym again for the first time in months and eager to try out some of the things in here.

Wanted to make a suggestion. Look into youtube overlay ads for your videos to help convert more sales on these books. 500k views could have gotten you some traffic to the product page. Also look into youtube promoted videos if you haven’t. Any questions, feel free to reach out

Really impressive. To echo Josh, you’ve identified your target persona in such an amazing way. Most agencies/companies use them to sell, but you’ve literally built a mindset and a following out of your persona that’s second to none.

Wondering if you’d share some benchmarks for how you outlined your strategy. Social Media ROI is obviously a heated subject, but I think that it sometimes misses the point. Would love to hear what you measured/followed, and what you decided to do with that data.

Obviously much has changed since your first book as far as metrics to follow, tools to help extract metrics, etc. There’s now more tools to empower your strategy than ever. Excited to “follow” the future.

I know you get tons of mail and probably won’t read this, but I want you to know that I have bought all your books for my very shy 17 year old son. The books have really helped with his self confidence. The only thing that he told me that he really wants for Christmas was your newest book, which I bought him. He will be so excited. Thank you for all you do, and for what you have done for my son, his outlook on life is so much brighter now.
Thank you!

Hey Tim,
I have not read your new book, but do you explain how the best way to learn a new language? I’ve checked out Rosetta Stone, Pimsleur and Rocket Chinese Premium. I want to learn Mandarin Chinese, not only speak it, but also read and write it. I’m a visual learner and learn best by seeing the words, in this case characters, to understand what the pronunciation of them are.
I listened to your interview with Yaro Starak and I need something else clarified. Could you give examples of, “Force Multipliers” so I can apply that concept to my life.
Thank you for an enlightening conversation with Yaro.

true story,
im here in manhattan and im in union sq and i go to the bookstore after seeing one of ur ads about ur book go by on the public bus. So,
im at barns and noble and i ask aoout ur book and the guy goes “oh thats strange i dont know why we are not stocking it”, and then the guy next to him goes “ohh that book, they are partnered with amazon and that publishing house, we dont sell his book because the money goes to support terrorism” and chuckled

I’ve been in touch with Amazon Publishing and they have told me that only the paperback version of The 4-Hour Chef will ever be available in the UK, this is really disappointing, that means we can only buy an inferior version of the book compared to US buyers who get the hardcover. I’ve been waiting ages for this book and now us fans in the UK are being treated like second class citizens by Amazon Publishing.

Tim, will you take some time OFF for christ’s sakes!! Jeez man, its so hilariously ironic that the author of 4HWW is the hardest working author ON THE PLANET! You make me tired just watching your efforts.

You do amazing work!! Now PLEASE go use some of your royalties to sit on your ass in a wilderness cabin for a month – you deserve it.

Tim,
You forgot to mention Danny Iny from Fire-pole Marketing. I thought that was one of the most interesting interviews.

Also, I got your book. I am impressed. You remind me of my Russian mother who taught me to wash my hands after handling chicken, as well as your tip about looking for dirt in specific parts of bok choy. I love that.

Fist time my husband cooked a meal for me, I though that kale tasted ‘a bit earthy’ . From that moment, I took over the vegetable cleaning process:)

I think it was just last Monday that I ever even heard of Tim Ferris. I saw a photos of a guy leaping buildings in WIRED, and then instructional tid-bits, one of which was “how to read like a cheetah, and retain like an elephant.” I immediately bought all three of Ferris’ books, and read 4-hour-body in one night, and started the slow-carb, and the geek-to-freak the next day. Since then I have almost finished with the 4-hour-work-week, and have started on the 4-hour chef. I think I’m in love! Jk. So ya, today I test-drove my dream-car, and last night I got my own virtual assistant, and just downed some Strausse cream and Cod-liver-oil, even though I have my reservations about the promise of success. But I trust Tim, mostly because he’s living out what he says was a result of the patterns/lifestyle that he presents in the books. Now to build up the courage to get in contact with a famous person…

Dying to ask you this question. If the “4 hour” theme something your always going to keep? Like your whole writing career is going to be based on this ‘self help – hacking’ angle? … i.e …. The 4 hour traveler? lol

Congrats Tim. Great to see how you are using the power of sync and leveraging your resources for laser-like focus and amplified impact. I hope your your efforts help to blaze a new trail in publishing. I’m buying a few books right now just to show support (one from Amazon, one from BAM and one from Tattered Cover – to show some indie love).

Tim,
Absolutely love the info. I’ve read all of your books Tim and applied to one of your opening the kimono contests. I’m going into my final year at chiropractic school and I still have the 4 hour series as my favorite and possibly the most impactful reads of my life. I wanted to say thank you and you know your true 1000 fans are there for you even in the down times/periods of self doubt just read a few of these comments and get your strength.

If you ever want a Chiro that combines MAT, ART, muscle testing, nutrition, adjusting, acupuncture, homeopathy, Neuroemotional technique, functional movement screens, functional & post surgical rehab I’m your guy and I’ll treat you for free any day (well, maybe over a few laughs over a bottle of wine and a slow carb meal might be nice 🙂 (charlie’s emailed me before you can hit me up whenever)

Again, love the hard work you’ve put in and my life will be infinitely better because I got to read your work.

Tim Ferriss — if you ever read this, I really want you to know that I owe you so much for the transformation in my life, my health and my confidence level. I read your books & blogs as often as I can and through that I keep motivating whoever I meet to be an entrepreneur & not being a job slave, also passing your marketing tips. No wonder I’m impressed by your marketing strategies for your new book. I was like this guy’s gonna bang the market. Your SCD works for me without skipping a day.
So one of my friend who’s also your fan started his business in NYC & wants some advice regarding a new personal training and development company. Since this business lacks marketing, he wants to hone his skills. I think he should allot this work to a professional. He can’t work for everything. What do you think of taking his business to new level? Thanks and Good Luck for your New Book. 🙂

Ordered my book from Barnes and Noble website. They stated a shipping date of the 20th and by Sunday it still hadn’t shipped. I wrote a email stating that I had heard they weren’t going to carry the book so to have the decency to let me know if I should cancel my order and go threw Amazon. It shipped two hours later. Hope to receive it today.

I’m a little late to the game, but I just picked up my copy from our major retailer Chapters Indigo. 🙂 Congrats on another successful book launch. I’m a vegetarian and I don’t like cooking, so we will see where this book propels me. 🙂

Thanks for an awesome book, I just tried the bourbon with bacon, i’d never thought of doing it that way!! I have for years cured bacon with bourbon (which is also pretty awesome!) Let me know if you want the recipe posted??

Awesome Tim, thanks! What are your templates email like to developing new relationships/partnerships? I know that it hinges a lot on testing what works in terms of response rate, but do you have something specific to help expedite trial and error?

Tim,
I just bought your book The 4-hour Body and plan on buying your other books as well. I bought this book first because I have a short time to prepare my body for the toughest obstacle course in the world, “Ninja Warrior”. I have seen how your book worked for others and I plan on using your book to be the first american to conquer the course. Thank you and I look forward to what your book has instore.

This list of partnerships, long-lead media, TV and blogging/social media gets a gold medal: it’s the top of what entrepreneurially-minded authors can do to promote their work.

It also shows what it takes to achieve a #2 status out of the gate–which is an overwhelming amount of planning, work, diligence. Not a 4 Hour venture.

One of your gifts is making media phenomena transparent: e.g., the detailed description of the making of 4 Hour Body video (still the gold standard, IMO, for book trailers).

There’s a market for a step-wise, algorithmic checklist for how to find hooks in your material, speak with media, build and leverage a platform. Especially if the author is not well-connected or media-savvy: many people write to express themselves, and the world does not get to hear their voice.

Hey Tim, I’m a huge fan of your work and have already purchased both the hardcover and kindle editions of 4HC. Is it also going to be available in the iBooks store? I prefer to read via iBooks when out and about with my iPhone/iPad.

I just got my copy of the 4 hour Chef and started it as enthusiastically as I finished the 4 hour week.

Some of the first pages eluded to what was to about to come; covering a little on food, weightlifting, swimming and what I really wanted to learn in 4 hours – French (languages).

It was then on pages 56 and 57 it happened for me. The paradigm shift. Minimal effective dose (MED). I could help a few close friends with their weight loss – easily and fast? Maybe for the first time in my life I could put on some weight (6′ 2″ and never got above 11 1/2 Stone!). More on languages – brilliant, starting to see how now. And Marketing – “a 1,000 true fans” – as I am just about to launch two muse’s!

Reading it and thinking more on my French again, I am thinking Tim is just at the tip of the iceberg with his series of 4 hour books, French will be out soon! From someone who was a teacher for 7 years I can now see how these ideas and principles are about to change learning across the world!

Then I thought, no this is the end of the 4 hour series. Because the 4 hour chef covers all the theory; the following books in your series just need to cover the little content needed in that topic. These books could be so small they might be the beginning of the “4 minute series”????

Looking forward to seeing what you have planned next Tim. In the meantime I am enjoying the almost 700 page 4 hour Chef.

Bought the kindle version and really enjoying it. One issue is that a lot of the diagrams and figures don’t seem to come up? I’m reading it on the kindle app on an iPad 3. Anyone else have this problem?

Dear Tim,
I have great pleasure reading your two previous books 4HWW and 4HB and I have followed a lot of your ideas and suggestions.
Unfortunately, I have not lost one single kilo despite the fact that I followed the diet for about half a year. I have now removed Dieters-going-wild day and ALL carbohydrates that do not come from vegetables! It has helped and stimulated weight loss, however I have only lost 8 kg, despite the fact that I easily could lose 8-16 kg more, to be slim.
Well, in regard of your new cookbook, I want to congratulate you on the great results. That is cool. However, I must say that most of the writing about what has happend with the publishing, sale and the boycott from the bookstore is very difficult to understand for us non-Americans.
The language you use is much for insiders (americans) and you also use a lot of “slang” that makes it difficult to understand (or access) for a European person as me, even though I do both read, speak and write English on a daily basis.
Love from Lise, DK

I love Tim’s marketing efforts. On the one hand, as evidenced by this list, Tim has put extensive time and energy into covering all the bases and getting the word out there, and evidenced by sales, it’s working! On the other hand, he definitely used Barnes and Noble banning his book to his advantage. Obviously, people are going to be intrigued by a book that has been banned by 1,000 plus stores, and as a result they are going to look to find out more; I know I did.

Lastly, Milton Herschey (founder of Hershey chocolate) said “Give them quality. That’s the best kind of advertising.” Tim did that both with his pre-release information (samples from chapters, previews, etc) and with the book itself (tons of solid, quality information). Nice job Tim.

Christ, Tim.. where were your books 30 years ago when I was in my 20s? Now I’m playing catch-up big time in my late 50s – trying to make the most of the last 30 or so years I assume I still have. This new book has melted my brain so far with all the things I want to try. I’m going to apply the four-hour method to learning to sail in the BVI this March. Thank you for opening my eyes to what’s possible in life.

I caught your CreativeLive Webinar and also watched your live event with Ramit Sethi last week, but this list will keep me busy for a long time. There are always a few tidbits you throw into each event/interview that are new and/or inspiring.

Tim,
I am a financial advisor in Napa, CA. After reading your 4 Hour WW, it is right on the mark with how I have envisioned the new retirement paradigm. I would be interested to know if you have worked with another financial advisor to actually build a planning strategy around this concept. I for one am working to create this lifestyle for myself and would like to incorporate it into my practice. Thanks for your insight and I would love to know if you are open to this kind of a project.

Randy Pausch began “The Last Lecture” telling his audience there would be two headfakes. At the end of his lecture, Randy let the audience in on the two secrets: 1) the lecture wasn’t about making dreams come true as much as it was a depiction of how to life one’s life, and 2) the lecturer wasn’t for the viewers, it was for his kids.

Years back, Tim Ferriss quoted Randy on his blog, writing, “We don’t beat the Reaper by living longer. We beat the Reaper by living well.” The 4-Hour Chef upholds Randy’s creed to live well. Instead of praising The 4-Hour Chef for its a) beautiful presentation, b) superbly simple and delicious recipes, and c) actionable approach to learning, this review will speak to the meta-intentions of this book.

The recent presidential election focused predominantly on the economy/job creation and healthcare. Behind each of these political issues are real people, voting everyday with their work, purchases, and food choices. Like Randy, Tim has presented his readers with two headfakes. The first headfake: the book isn’t about cooking well, it is about eating well. By enabling readers to eat healthy AND tasty food, Ferriss provides a platform to begin health reform at the individual level. Furthermore, on its opening pages, the 4HC presents a goal of changing America’s food landscape from one of manufactured, corporatized food production to sustainable agriculture practices. The second headfake: the book isn’t about learning anything, it is about learning something. Ferriss systematically deconstructs the learning process and provides readers the tools to efficiently acquire the skills they desire. Ferriss, an open supporter of a Liberal Arts education, understands that when a concrete understanding of skill acquisition meets individual passions, individuals will combine their talents with their interests to gain, create, and improve their employment situation.

While Ferriss jokes that he has entered the Fourteenth Minute of his Fifteen Minutes of Fame (FMOF), the 4HC showcases why Ferriss will be relevant for years to come. Quite simply, the 4HC is the definitive (and incredibly enjoyable!) manifesto on how to enjoy individual success while enacting change on the world whole.

P.S. – I live two blocks from Central Kitchen in SF, and there is no doubt Ferriss knows food!!! Thank you Tim

Hi Tim, I just watched your videos in which you were on the Dr Oz show. Afterwards, I watched some of your other videos with you on the Dr Oz show. I have to say, I found your advice about adding cream to one’s coffee instead of milk to be misleading. You said cream is better than milk because it has less impact on insulin levels and therefore can help a person lose a few pounds quickly. Surely, black coffee would cause greater fat loss if consumed instead of coffee with milk or cream. That is, calories are king, not insulin levels. Cream is much higher in calories than milk and is easy to overconsume. Therefore, advising to use cream to spare insulin levels could have counterproductive results.

Hey Tim, Just got your book today. Wow, having just flipping through and reading random parts– this book looks and reads great. I can’t wait to sit down on the weekends and give it some more thorough time.

One request that perhaps you are willing to entertain: how about the skill required to learn an instrument? Many professionals in the musical performance fields will tell you there is no shortcut around hard work and long hours. Maybe that’s just the old school of thought. We’ve seen you tackle languages, physical activities (marathon running, swimming, horseback archery, etc), daily life activities, and even cooking now. I’d love to see you take on something like violin, piano, guitar, or some other instrument and bring the old school of thought out of the stone-age re: practice time. Can the performing arts really be optimized to a minimal amount, especially given the incredibly small % of students in music school who go on to become world-class professionals?

Concrete example: could someone totally new to piano play the Chopin Etude op. 10 no. 4, musically, in say 1 month on 1 hour of practice per day?

Tim, haven’t finished the book but so far have enjoyed it as much as your previous books. FYI, when Amazon had the black friday deal on your kindle version for $4.99, i had approximately a 25% conversion rate on my affiliate link from my blog. I’m about to put a new link up with the $9.99 kindle price and I’m curious if the result will be the same… While it’s just pocket change for a guy like me, hopefully that’s a sign your launch went well.

Wow, that is an impressive promotion list! Makes me tired just reading it! When I saw the email (found this via Smart Passive Income, BTW), I couldn’t believe you published yet another 4-hr book. I’ve only read 4HWW and saw you on Dr. Oz promoting 4HBody, but as a big proponent of lifelong learning, I’m a true fan. Just saw the Epipheo video where you explained the DSSS process. Love it! That’s kind of the approach I’m using to build my blog…I want to focus on the most important steps in the right order and let the rest fall into place. I stay at home with three little ones under the age of 5, so my free time is precious these days (hence, why I saw you on Dr. Oz but don’t have time to read all your books LOL). Anyway, keep up the good work! 🙂

I am worried that I won’t be able to fully understand the book since it is not my native language. I find a lot of idiomatic expressions and unfamiliar words. I’m too worried, I can’t sleep. I feel dumb.

There’s a Lebanese Garlic dip called Toum…. Just garlic and oil (but I use EVOO), and lemon juice with a little salt. Seems like it’d be a very positive food by your criteria. Recipes are easy to find on the Interwebs.

Tim-
I was just thinking that since you like to do books researching specific subjects, you should do one on male baldness or baldness in general. I never really thought about it until I started losing my own hair. It seems like I just research as much as I can, but it would be a good read from someone like yourself because you go in depth about everything.
Well, just my suggestion.
Thanks.
Peter