Eye-catching Design of the Landing Page

What makes this a fantastic design for a landing page is its minimalistic, blending design. Not cluttered at all and they did a fantastic job of portraying the look of the app on a real-world smartphone (iPhone in this case).

If you’re looking for multiple options of a design, themeforest is the place to look at:

Content Marketing

As an online business, you’re heavily interested in doing business with your customers and have them become repeat ones.

Traditional advertising is a poor choice to go with in 2014 and beyond; according to lab42:

47% of US online consumers do not pay attention to targeted ads.

Marketing is done through your content and the high-quality work you put in. Here are the benefits of doing content marketing:

Increased Customer Loyalty

Higher Active Follower & Buyers

Higher Reputation

Higher Ratings for Products or Services

Content marketing is producing content around the topics you offer as products or services. Use some imagination on content creation that centers on a sought-out topic, closely to what you or your brand offers.

Large corporations have picked up on this marketing trend including names like P&G, Microsoft, Cisco Systems, and John Deere (via Content Marketing Institute).

Here are some of my tips in use content marketing to increase your customer base or followers:

Create content centered on solutions

Use appropriate content distribution channels

Use more persuasive language and engaging words

Content that incites action from your readers

Entertaining content based on your Brand’s topics

Use social media to connect with other industry leaders or brands to share your content

Social Media Engagement

A brand that only tries to sell on social media without putting effort in creating a connection with their audience is only prone to fail.

Engagement and your care of interacting with your followers will build your reputation on the Internet. With higher reputation, the word will spread about your brand. Higher reputation equals a better chance of gathering more followers and building a larger audience.

With more followers and a higher reputation, they will be inclined to explore what your brand offers and are more likely to purchase your products or services.

Examples of how a Brand or Business can engage with their audience and followers:

Gather more Emails

Believe it or not, a marketing plan doesn’t include of only making a sale, over and over again. A marketing plan includes effective social media engagement, building reputation, and gathering more followers and their emails.

The first step to take is finding the right products to accomplish this goal. Here are the tools I use:

Custom Social Profile Links

If you’re engaging or sharing on Twitter, you’re likely to pick up quality followers during the process. Your profile links from (Let’s say) Twitter should uniquely lead to a specific landing page, reminding them again from where they’re coming from and why they should sign-up to your list.

I know, I know. You’re thinking a regular landing page will do. You’re probably right; that’s a fantastic option other than your homepage.

What if you can take your marketing to a higher level and convert traffic from Twitter (or any other social media site) more effectively, using custom landing pages?

Here is an example of a landing page geared toward the Twitter and Facebook traffic that offers them a unique, targeted service (or appropriate content based on your brand):

Branding with unique Design

To be honest with you, if you’re not too keen into designing, this point might be a stretch for you.

All the designs done for Internet Dreams have been created by me, using Photoshop and different resources from the Internet.

It’s not hard to use Photoshop. After some practice, you’ll get the hang of it. For social media, design your own profiles to stand out from the crowd.

Use Photoshop to the best of your ability and if you don’t know how to use it, I highly recommend you read up on how to use it from different sites or sign-up for a course that teaches you how. (Highly recommended)

If you have the necessary funds, the option of hiring freelance designers is the recommended choice.

Examples of places that will make use of a custom design to improve reputation and increase followers:

Blog/Website

Social Media Profiles

Email Template

Sites where they allow you to add your own images or graphics

Examples of custom design on social media:

Help your Target Audience with Targeted Content or a Solution-based Product

Other-Site Comments:

If you’re reading comments, then you know exactly what I mean. Questions are being asked all the time. Save the questions in a text file or on sheet of paper. After gathering many questions, go over the questions again and see a common theme among them. There might be several, but always first go with the most common problem or theme.

A simple example (Internet Marketing Niche):

Google Searches:

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Q&A sites (mostly Yahoo Answers):

On Yahoo Answers, people are asking questions on a whole range of topics. This allows many bloggers or entrepreneurs gather ideas for their content as well as create solutions to some of these problems.

In some industries or topic, forums are excellent sources on the Internet where help is needed and could use some of yours.

Conversion Optimization - Landing/Sales Page

Attention-grabbing large heading:

The heading from the landing page above identifies a problem (cost) and offers an optional solution(s) through the eBook. Make it the largest text on the landing/sales page and the theme for your product.

Sign-up form in first-load view:

Optimizing your page means you might look into placing your sign-up form in the first-load view of the window. Without scrolling, it makes it much easier for them to sign-up along with the effective copywriting that further convinced them to do so.

Sales Page – Emphasize features of the product:

Listing the features of the product will give them a positive view-point of your product and not a “here’s another product promotion” type of thinking. Emphasize this area of the page and encourage them on what they’re getting for spending their money.

Sales Page – Offer a small incentive or reason:

Offering a small incentive will boost the likelihood of sign-ups or sales. The image above offers free deliver on a purchase of a certain amount of money. The word “FREE” has huge benefits when it comes to convincing people and winning them over.

Small, Set Goals

Without goals in your plan, there’s no way to measure the results that are coming in.

Set goals that are achievable in a short time frame. You will need to set a mixture of long and short term goals in order to measure all the results coming in.

Set them, write them, and achieve them:

Set a goal of helping a certain amount of people day.

Set a goal of optimizing a landing page for each area of the brand.

Set of goal reaching a number of sales per month/week/day.

Set a goal of engaging a certain amount times day with your followers on social media.

Appropriate Tools for Marketing

For your marketing plan, you’re going to have to create engagement in order to build reputation. Remember, more reputation equals more product recognition and discovery.

Hootsuite is your prime tool to manage all of your social profiles, right from one dashboard location. Use this tool to post engaging statuses to your social profiles, along with Hootsuite’s feature of scheduling.

If you’re looking for first-hand updates on the web for anything (in our case, looking for questions or inquiries), Google alerts is a service that crawls Google’s search feature for anything relating to a keyword you specified.

I’ve read the article through and it keeps my attention glued to the article consistently. Demian, the author, does an excellent job using the influence of a legendary “rock and roll” guitarist and comparing it to how content marketing should include the elements of virability and substance at the same time (Gave a comment at the bottom).

Sales and copywriting for a landing/sales page must include a story that they can relate to. Don’t underestimate the power of copywriting when used in conjunction with popular themes or personal relatable stories.

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Samuel Pustea

We are all looking to succeed online. It is the dream to build and own a very successful website. I am Samuel and I own Internet Dreams and blog here. Internet Dreams will teach you how to have that success with your site. If you are looking how to optimize and improve your site or blog, Internet Dreams will have content just for that. Blogging, social media, SEO, traffic generation, and much more! Internet Dreams covers it all.

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Hi Samuel – you really packed a lot of great info in this post! It reminded me of my intention to get back on Quora, I also loved your suggestions of landing pages. I want to work on a few of mine in the coming month. I’m also looking to do my 2nd or revised eBook this year, hopefully by June. I must start with little steps, doing a page a day would be helpful. Thanks for inspiring me on these items Samuel. Great post!

I have to agree with Lisa here, Sam! You packed a punch with all this info! I uploaded the Instapage plugin and will play around with it. I like all your landing page suggestions.

And I like the reminders of how to come up with good content. I need to check out Quora. Another option is just looking over the magazines at a local store. There are a lot of topics and ideas for content there as well as the online magazine sites.

One thing I noticed is that there is no link on your Hybrid Content. I’m not sure if there is supposed to be one or not, but I tried to click on it to take me to the site and there was no link. I know I can just Google it, but I thought I’d let you know.

You’ve given a great overview of some useful stuff here. Some of these resources I’ve heard of or am using already but there are lots I hadn’t heard of and will no doubt find useful.

I especially like your points about custom landing pages catered for social media traffic. That’s a strategy I’ve never come across before or thought about, but it seems like a really good idea, I’ll definitely be looking into that some more and giving it some thought.