False advertising is a pretty slimy thing, and with rendered product images being commonplace on the web now, the temptation to virtually nip and tuck your new gadget to beauty is stronger than ever. Case in point? Huawei's new P8 and P8max micro-sites, which pretty brazenly portray the new flagship devices with nothing but a metallic glint of a display bezel. Pretty impressive and, more importantly, good-looking. Too bad it's not real. The real Ascend P8max, for the record, looks like this. Now, compare that to the image at the top of this article. See a problem?

As is clearly visible on the left and right-hand sides of the live photo from Androidworld.it, the P8max has a very real vertical bezel. Same goes for the P8, which you can also see in that post. It's not huge or anything, but it's in stark contrast to the bezel-less images on the P8max marketing site.

So, instead of the much-more representative images that are literally on Huawei's own consumer site, they chose to use phonies for the big marketing splash. And why'd they do it? Easy: it makes the devices look nicer than if they actually showed the bezels, because edge-to-edge screens look fancy, but generally are difficult or impractical to build.

Oddly, there is actually one picture on the P8max site that shows the bezels, but I'm guessing they let that one in accidentally.

In this image, the bezels are indeed visible, though they still do seem shrunk down a bit.

Anyway, here's the full collection of fibby renders, which are indeed quite lacking in bezular verisimilitude.

Please the let the next nexus phone rumors about being partnered with Huawei be fake! Let it be Meizu or Xiaomi or LG or Sony (they should totally make one!!). Meizu and Xiaomi do a pretty damn good job with bezels and their renders look accurate!

Acaa Aca

it can't be xiaomi since they are not a partner of google afaik. they don't have google services.

Daniel Walsh

FAIL

Dennis Ulijn

Remember these LG computer monitors i once bought, where they also marketed bezeless design. Marketed was 1.2mm, In reality the Bezel is 11mm (https://www.youtube.com/watch?v=oS96RjxxU7A), so they got sued in America and had to redesign all marketing material... Still, damage is done and it'll always make me feel a bit dirty when i like some of their products... Can't shake the feeling that there must be a catch everytime.

KlausWillSeeYouNow

It's not right to do that, regardless of who does, but companies make mistakes. If LG makes right by those who were misled and learns from the mistake, good - I wouldn't hold it against them.

I don't care for Huawei's products, but I hope they do the same.

Narciso Neto

1,2 vs 11mm, whoa! that's a big difference, maybe they just mistyped the comma's place /s

Chinese people (=Huawei's main market) seem to like the iPhone look very much...
Edit: Xiaomi's MIUI also looks very iOS-y, as does Jiayu's Launcher etc etc.

AJKahn

I think iPhone is like a luxury item in China. It's not that they like the iOSy look, they just love the iPhone to flaunt it. Another reason why the $17k Apple Watch was sold out in the first hour in China.

You don't get a car "like Bentley" to brag about, you need an actual Bentley.

I think Huawei, for this reason, should ditch the iOSy look and find their own footing. Pure Android 5.0 is a good start.

erptastic

Yes, that also explains the huge amount of iPhone clones coming out even BEFORE the next iPhone is announced...

MindFever

iPhone is a status symbol there. They spit on western products and fool themselves that they can do better. But they all rush to buy an iPhone or wear western style clothes or cars...even furniture.
Chinese people learned how to collectively lie to themselves about their social problems. They do that exceptionally well.

haha

people rush to buy iphones??? take a look at 2014 smartphone sales in china . apple not even in top 5 spot. and you should stop dreaming about this imaginative status symbol thing. almost all premium phones cost the same now. excluding xiaomi, huawei, meizu, oneplus.. etc..

Fatal1ty_93_RUS

Jiayu?

deltatux

A surprising thing is that not everyone like the app launcher, apparently it's not a big thing in Asia. I hear lots of people complaining about app drawers and prefer to have their apps appear on the homescreens which makes no sense on my end but hey, that's the beauty of Android. Don't like something? Change it.

RichHomieGuan

and that's the primary reason as to why xiaomi and huawei are reluctant to enter the North American market because they are fully aware that they will get their pants sued off by Apple or even Samsung

mi

nope they will come to US soon. they have not fully expanded in asia yet.
unlike the asian market. usa is a carrier locked region. and that may change as soon as xiaomi enters there.
i don't think apple will have the courage to sue xiaomi. even if they do , it will backfire in china. and will result in a huge headache for them. remember china is one of the important market for apple and samsung. in which xiaomi is domination in sales now.

MindFever

Dont play coy with the commenter... He didn't say they will never come to the west...he said that if they did today, they would be killed with copyright/patent infringementt lawsuits from Apple and/or Samsung.
It looks like an iPhone replica

There is some extra black screen around the edge depending on the wallpaper, yeah, but I wasn't even referring to that. If they were lying by that much, my language would have been considerably more condescending.

krazyfrog

Unfortunately, even monitor and TV manufacturers do this all the time.

And there's a reason why 95% of today's made in China [email protected] doesnt last. I've got made in Japan stuff from the '80s that still works fine. Chinese [email protected] will be dead in at most 3 yrs, in all likelyhood it'll be done within a week of opening the packaging. Assuming the toxic paint they use, doesnt kill you first.

Andy Stetson

-"No wonder this circuit failed, it says Made in Japan."
-"What do you mean, Doc? All the best stuff is made in Japan."

JAPANCRAP

from 80s? JAPAN WAS CRAP BEFORE 80s so I know. I bet you're either 80s or 90s

please name some american craps that are trustable and has no nsa backdoor.

jesuguru

Please improve your English and admit you're Chinese.

MindFever

Lol...

nsa

can you speak chinese? no? then deal with it . this is how i speak engrish.

dude

I got to give it to nsa on this one.

jesuguru

Having lived and worked in China, 我会说一点中文， 谢谢

MindFever

This is so irrelevant ...like saying that you must prove that God does not exist.
That's why in China most people buy western technology ,furniture,cars ,luxury items,clothes...hah go back inside your hole.
Next thing you'll say that most western giants have factories in China or other laughing stock of a country ...oh gosh,no shieeet ?

nsa

may be you should visit china before making assumptions. people here don't give a shit about usa garbage, we got much quality stuff at much wow price. and we use phones made in our country.

i've been starring at that photo of the one you calim has the "bezels" but i just can't make it out with how dark the pic is, even with full brightness on my 1080p laptop i don't see an argument here.
It's not like the widgets are going to scale the whole width of the phone , gotta give the user some leeway to swipe to and from the edges without touching said widgets or whatever may be there.. i want to believe you as chinese companies tend to have fishy practices , but there is nothing conclusive to go on.. maybe show another pic in daylight?.

Then your screen isn't set up well or you're looking in the wrong spot - I suspect the latter. The bezel is clearly visible against the brighter portion of the wallpaper along the left and right-hand sides near the middle of the phone.

Apple deleted iPhone 6's camera bulge on photoshop but we are all fine about it. Because, you know... it's Apple. They can do whatever they want to.

Camiel Hirschberg

Are you telling me Apple isn't perfect ? ARE YOU TELL....oh, dang i'm sorry, i thought i was on the verge, nah you're right, it's bullshit.

Narciso Neto

haha

turco320

fandroids everywhere ...

Matthew Fry

While it's easy to assume nefariousness, it's more likely that someone who's never seen the phone got a picture of the phone with the screen off and assumed the bezels started where the metal started.

AbeDostoyevski

Not good. I was contemplating that P8max, but this leaves a bad taste in the mouth.

zurginator

Honestly it looks more like their ad artist doesn't understand tech and so just filled the whole black area when supplied with the screen image to be used.

Source: am artist, would do same if I didn't understand tech.

William Park

Is that an iPhone I see

DanSan

is this really what we are complaining about? seriously?...

theyaretaken

Could someone circle the offending bezel(s) that have been photoshopped? The hands on review on Ars shows the phone and in the reviewers hand and it looks exactly like the pictures on the Huewai site linked here. Very slim bezel; just the width of the metal ring that surrounds the phone.

They didn't photoshop anything out, they just didn't include them to begin with. This is a drawing, not a photo. All smartphone makers release renders which aren't 100% exactly what the device will look like, there is usually a disclaimer.

pattyc

Stupid article

Cellarzar

Thats not false advertisement until its proven that there is no wallpaper mode that covers the software rendered bezels.

Peeter Suns

I love this : Huawei P8max Huawei P8 Max Therefore, a 6.8-inch display that game and the ampli bigger version of the flagship Huawei P8, as it is a smartphone, httpdailycome.comhuawei-p8max-latest-mobile-brand

s2weden2000

those pics don´t come from huawei..so nice try ...

Ethos Evoss

''Huawei Blatantly Photoshops Screen Bezels Out ''
What do u think what other manufs. doing ?? u think they not making up things or making marketings adverts ??
u didot

Ethos Evoss

Why only USA weirdos throwing dirt at different smartphone but iphones crap?
Does they doing on purpose??

Ethos Evoss

David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

he is MORON !

Sum

the phone in the photo taken by androidworld is not P8, at least not the final version of it. The final version of P8 doesn't have the "huawei" logo at the bottom. the phone in the photo looks more like mate 7 to me. find one, just any hands-on videos of the P8 on the internet and you will see it does have that narrow bezels as shown in the commercial. And look at the date of this article, it is April 15, the day the phone was presented in London. Did you actually see the phone for yourself to post this article?