Friday, 31 August 2018

Prior to delving deeper into the
concept of color psychology, it is important to understand what it is in the
first place. It is referred to as the science that allows us to know how human
behavior is impacted by color. It is another branch of ‘behavioral psychology’.

Studies have revealed that a customer
takes approximately 91 seconds to form an opinion about any product, out of
which major portion of it is decided upon by the color of the product. So, the
color of any product determines to a great extent whether a customer will buy
it or not.

Always keep in mind that women don’t
prefer brown, gray, or orange and instead like hues and different shades of
green, blue, and purple. The same type of color is not preferred by the both
the genders. This by itself is a major aspect that determines whether or not a
particular product will fly out of the shelf.

In case of the male gender, they have
their preferences too. It has been observed that ‘traditionally’, men prefer
black, green, and blue.

Interestingly, blue is regarded as
one of the most “trusted” colors. It denotes loyalty, trust, order, and peace. Also,
blue implies calmness and tranquility and a sense of order in everything. In
fact, one of the major social media platforms Facebook is ‘blue’.

Try to avoid using yellow as it is a
sign of warning and is mostly seen in warning signals and traffic signs.

For all products related to the
environment, using green is perhaps the best option. It denotes eco-friendly
and implies a sense of calmness and anything that is related to the nature and
environment.

There are various other colors that
are typical of the nature of the product that you are promoting. So, select the
colors in accordance.

What to consider (Takeaway)

As mentioned above, there are
different color schemes for different products and services, however, there is
no fixed format that you must use a particular color for your ‘call-to-action’
button and you cannot use any other color for some other action. It absolutely
depends on the objective of your website, the type of product you are selling,
and nature of audience you are catering to. Many companies have settled for the
right color by mere trial and error methods and experimenting with various
color schemes.

Color aesthetics is not enough, color conversion matters

Choice of colors should in no way be left
up to your designer entirely. You must have a say too. It is important to keep
in mind the concept of Color aesthetics and color conversion ratios in mind. It
is not just about making your website look awesome and great but the ultimate
goal is to make your visitors your prospective clients in the long run.

Last
but not the least, you must avoid so called “color overload”, which can be one
of the most pronounced reasons for increasing your bounce rates. Although you
might find yourself being very enthusiastic about color schemes that you intend
to use for your website, nevertheless, keep it simple, uncluttered,
professional, make it look reliable, and an overall image that will make your website
look not just great but dependable too!