With rich notifications in iOS 10, users can now view and interact with alerts from a variety of apps directly from the lock screen. One of the more useful implementations is the Apple TV Remote app, which lets users bypass the clunky tvOS keyboard and enter text with their iPhone.

Adding to an already successful mobile app offering, television network The CW updated both its iOS and tvOS apps on Thursday with new features like AirPlay support and the ability to stream shows without a cable login.

The Plex developers have commenced testing of Amazon Drive as a storage venue for media, with future versions of the Plex app on iOS and tvOS able to stream stored video without the need for a network attached storage device, or a home server.

In continuing efforts to build out a strong presence in the crowded cloud services business, Apple recently took on former Time Warner Cable executive Peter Stern to work on subscription-based products including Apple Music.

Twitter on Wednesday launched a free app for the Apple TV, allowing people to tune into any of the live video feeds on the service -- specifically paving the way for the first of 10 Thursday NFL games the social network is paying to host.

Even though Apple didn't update last year's fourth generation Apple TV at Wednesday's "See You on Sept. 7" event, the three-year-old third generation Apple TV is being pulled from its store shelves -- but other big box retailers aren't doing the same, yet.

Laying years of rumors to rest, veteran technology journalist Walt Mossberg this week confirmed knowledge of Apple's work on a full-fledged television set, saying Steve Jobs phoned him to discuss the project shortly before his death in 2011.

Fox on Friday released a tvOS version of Fox Sports GO, with a unique interface allowing Apple TV owners to watch up to four games simultaneously -- if they already have authenticated access to the associated channels.

According to a report on Sunday, Twitter is working to launch an app for the fourth-generation Apple TV that would host live streams of select NFL games, the rights of which were purchased as part of the microblogging giant's bold foray into streaming services.