In the days when car insurance had little brand personality we built a new brand from scratch. Car Insurance is a need state and also a tiresome annual date, so we played to the positive.

Swiftcover became the brand with no call centres, 100% online so you could get it done quick, get more time to ride and Get a Life. We used key headlines such as ‘60 Second Car Insurance’ and ‘Print your documents off Online’ to punch home the service message.