Enjoy Heineken Responsibly

OUR ACTIONS

Here are some practical tips to help you enjoy Heineken responsibly. Most importantly, always drink in moderation at the right time, in the right place and for the right reasons.

PACKAGING

All of our primary and secondary packaging, as well as communication materials and merchandise at the point of consumption, include the Enjoy Heineken Responsibly logo. This means the Enjoy Heineken Responsibly message is on hundreds of millions of bottles and cans annually.

SPONSORSHIP

As one of the major sponsors of the UEFA Champions League, we have applied the Enjoy Heineken Responsibly logo in our sponsorship communication, including the pitch boarding.