Nevada-based Hotel and Casino Industry Leader

Challenge:

This hospitality giant faced many challenges in managing one of the largest fleets of WIFI-based devices and a largely mobile-enabled workforce. The complex environment includes high device velocity, wide variety in types of mobile users (both employees and guests), shared versus personal devices, high device wear and tear, and a very low adoption rate of its BYOD policies.

Solution:

Vox Mobile’s deployment services were engaged to more effectively manage the hospitality company’s “shift-based” devices. Vox Mobile also worked directly with the CFO to develop a BYOD strategy gaining cross organizational alignment with the plan. Vox Mobile helped create a new BYOD policy that established trust across the company’s 400 sales people. The sales team is considered “on the job” 24/7 and BYOD adoption was critical to eliminate the need for corporate owned devices which helped the CFO achieve the goal of saving $2 million in mobile costs.

Insights:

Vox Mobile was able to get to the essence of the concerns the sales representatives had with the companies BYOD policies. Addressing these concerns with new policies and education, enabled the company to execute on its mobile strategies while improving end user satisfaction.

This leading casino-entertainment provider understood the efficiencies gained by leveraging mobile applications. Unfortunately, their vision of breakthrough innovation fell short without a streamlined approach to application management. End user experience was negatively impacted when multiple departments were required to manage the applications, leaving room for numerous failure points.

This leading casual dining restaurant company wanted to transform their image and become the trendsetter for the millennial generation. Looking to combine the fast food and sit-down dining experience, they needed to reduce the resources required to order, deliver and collect payment in their restaurants. Under their current model, these processes required human interaction at every stage, leaving the door open for inefficiencies, human error and a poor user experience.

This market leader had a business critical need to ‘save the sale’ that would otherwise go to a competitor. Consumers would frequently come into their store in order to view and handle desired merchandise, only to price shop from their mobile device, leave the store and order online from a competitor.

Delivering a great customer experience is the #1 priority at this popular restaurant. With a menu that has over 300 items and seasonal menu changes, staff training is critical to delivering a great dining experience. With concerns about overwhelming its staff, store leadership were on a mission to provide them with training in a user friendly way.