Let folks know where you are

One simple piece of advice for the small business getting on the web is to let folks know where you are. Whether it’s a retail outlet or a service that you provide it makes a lot of sense to make sure that your location is on the internet.

Very often folks look for services or products by adding their location to the search terms. This can give them location specific results, but you will only appear in those search results if you have taken the time to spell out where you work or sell. The more local your clientèle the more important it is to get this right.

You need to mention both specific towns and more general areas in order to catch the searchers.

For example:

Datawise Computing

Datawise Computing provides Business IT and Web Design services (including WordPress design) in the North West of England. Based in Southport, Formby and the surrounding area Datawise Computing works in Merseyside, Lancashire and Cheshire.