LG announced today that sales of its Optimus L-Series smartphones have exceeded 10 million units. The success of L-Series in recording eight figures in sales is attributed to the attractive and distinctive design. Here's more from today's announcement:

L-Series handsets include Optimus L3 (3.2-inch display), Optimus L5 (4.0-inch display), Optimus L7 (4.3-inch display). They were first introduced at the 2012 Mobile World Congress (MWC) with the unveiling of LG's new design philosophy and followed by the most recent Optimus L9 (4.7-inch display). L-Style incorporates timeless design with fine details that further differentiates LG's mobile devices from the competition. This design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that draws one's gaze to the unique form factor.

The L-Series lineup of handsets also offered large displays and LG's proprietary UX features such as QuickMemo and QTranslator. QuickMemo allows users to capture and share a note with others using just a fingertip while QTranslator instantly and accurately translates words as well as entire sentences into 64 foreign languages.

All the models in the L-Series -- Optimus L3, Optimus L5, Optimus L7 and Optimus L9 -- are available in over 50 markets worldwide.