What it’s like to lose control

For many people, a buyout by a larger corporation is the ultimate goal.

Zoo Group’s Founder and CEO, Pawl Cubbin, speaks to AFR about his vision to be a global boutique: an independent network of smallish creative agencies, run and owned by amazing people, in places around the world where growth and innovation is flourishing. A network that can adapt to changing circumstances and market conditions, and isn’t for sale.