Knowledge Base Articles

Promotional products now come in a bigger range than ever.
Businesses know if they want to enhance their exposure and make people
aware of what they represent, as many different kinds of promotional
products as possible are necessary to help in the marketing and
advertising process. The best indication about what your business
represents is the style of your logo and business name and (b) the type
of products you choose to display you logo and business name. It is no
longer enough to stick to pens and hats to advertise your business.
Represent your business in a certain way by choosing certain products to
display your business name and logo.
The logo is a great
representation of your business and shows you have an idea about what
your business is all about. But only settling for pens and hats to
display your logo upon is limiting the exposure your business name and
logo can get. Pens serve a purpose as promotional products but they are
throwa

If you're an eBay trader or online vendor, you're using a
wholesale dropship supplier to get products to customers and you're
losing long-time customers then you need to ask yourself the following
question...
Am I giving my customers enough bang for their buck?
"But why this question and why is it just targeted at vendors and traders who use a dropship company to handle logistics?" I hear you ask.
Adding
value to products in some way, be it through services or additional
products, is a good idea for anybody selling anything online but it is
essential for those who use a wholesale dropship company to get their
goods to their customers.
This is the only way they can truthfully
say they are treating their customers well while, at the same time,
making sure that they will have customers that remain loyal to them.
Besides
all the other eBay traders and online sellers who would just love to
take your customers there's

When you buy a newspaper ad, you pay several hundreds of dollars
and you are able to market yourself to a few hundred people.
Essentially, you are paying one dollar for each customer. When you
advertise on television, you pay thousands and reach a few thousand. In
this regard, you are paying about two dollars for each customer that
comes in your store. This means if you pay $4,000, you should get about
2,000 customers after the television ad. However, why spend this much
and get only a few results when you have something like promotional gift
marketing.
When you use promotional gift marketing with something
like water bottles, you are marketing your company to a lot of people
for a very small amount of money. For example, if you spend two dollars
on every bottle, and each bottle brings in four customers, you are
paying $.50 per customer, and that is much better return on investment
than through television and newspaper advertising. How can some

The fastest growing environmental hazard is not global warming or
fresh water shortage, it is poor waste management - and chief culprits
of waste are plastic drinking bottles. With all the efforts to increase
recycling among the average person a recent poll found that only
thirty-percent of plastic bottles are recycled. For whatever reason that
number is drastically reduced for water bottles which only see a meager
twelve percent of users recycle. So, how big of a problem is it then?
Forty-million plastic bottles a day are thrown away and end up in
landfills or as litter. This problem is compounded by the fact that this
is a fast growing trend. In 1990 the United States bought and produced
1.1 billion pounds of plastic and in 2002 that number jumped to 4
billion and is currently estimated even higher.
People have become
obsessed with bottled water and other soft drinks and are irresponsibly
disposing of them. What's more, disposable plastic bot

If the economy has you feeling like you are running backwards on
the treadmill of business, then you need to find the best advertising
and marketing medium available today. You need a medium that is low in
cost, highly effective, and will reach a large audience all at the same
time. What you need is promotional espresso cups. These cups will have
your business running forward at a faster pace than any other form of
advertising and marketing. This is because traditional forms of
advertising and marketing are just too costly, not as effective, and
aren't reaching the audience that businesses want and need.
They
are simply outdated. We're talking about television and radio spots and
newspaper ads. Television and radio commercials are just too expensive,
costing thousands of dollars, and only run for 30 seconds at a time.
Plus, people usually change the channel when the commercials come on.
Newspaper ads are even less effective. They can cost hundr