DLT St Petersburg

Russia

The brief

We were asked to restore the iconic 1908 ‘Leningrad Trade House,’ in St Petersburg to its original grandeur. The Mercury Group, leader of the Russian luxury retail market, wanted not only a sensitive restoration of the building to home DLT TSUM Department Store, but also the expansion of its floor space to 18,000sqm.

TSUM DLT aims to communicate a unique point of view, creating an environment that reflects design quality as well as a new attitude to the customer experience. Every aspect had to convey an understanding of true luxury.

Our approach

We created one coherent piece of design, and a framework for the perimeter brand boutiques throughout the three main retail levels. Across all three floors we created a premier luxury retail environment that embraced the classic architecture.

Since its recent opening, the store has become a source of pride in St Petersburg. The store has also received plaudits within the global fashion press, where the style of DLT/Tsum has been compared to renowned international retail names such as New York’s Barneys and Bergdorf Goodman. The store interior has been featured in ‘The best Luxury Stores in the World’.