The smallest IKEA store in the world

To demonstrate IKEA’s commitment to deliver smart and affordable solutions that fit in any space, they created the smallest (online) store, exactly 10.5 x 8.8 cm. The entire store in a web banner. Watch the video, it’s genius.

Yes, it’s not exactly activation but done by OgilvyAction Dubai for a huge retail client. Now guys —as Khai would say— make space on the shelves.