Why is it needed?

Tools that help people research car buying are nothing new, but most of the ones you find aren't much use when they expect the user to have a certain level of knowledge. Such systems ask 'how much' you want to spend and to make choices about engines, bodystyles and genres. It doesn't make sense. As a user, the whole reason you need a car researching tool is that you need help with all of that stuff. Some websites aim to help with this by car informational systems, but these are usually extremely basic, dividing the market into categories like 'small' / 'Sports' / '4x4' etc. A '4x4' or 'SUV' could be anything from a Nissan Juke to a Range Rover. Little wonder that with so little help in putting the right information in, most people get the wrong information out and they often end up buying the wrong vehicle as a result.

How will it help hold on to potential customers?

The 'intelligence' behind AutoExpert can be crucial in this. If a customer requests a car you don't have in stock, AutoExpert intelligence can suggest other very similar vehicles that you do have – then tell the viewer all about them. This can make all the difference between keeping a customer and losing them.

A client testimonial

"We use the software to help confused buyers navigate the increasingly complex range of new cars available. It's a great tool to encourage buyers looking at multiple options to find similar cars and explore reviews before entering the buying process.
The software allows us to migrate car browsers back online while retaining them on our site, hopefully benefiting from the sale when they're ready to buy."

AutoExpert was shortlisted for the Technology Innovation Award at the 2018 Business Car Awards.