Nearly half (47 per cent) of all British adults admit they regularly experience symptoms of tinnitus including rushing, ringing or popping sensations in their ears and yet nearly one third (29 per cent) don’t seek medical help, instead believing it will eventually go away on its own.

According to the Cerumol Tinnitus report (1) , conducted by Cerumol Olive Oil Ear Drops, of 10,000 British adults, only one in five (19 per cent) of Brits would book an appointment with their GP to get their ears checked for tinnitus.

The top five most common symptoms of ear discomfort are: popping and crackling (47 per cent), ringing in the ears (37 per cent), itchy ears (19 per cent), thumping and rushing sounds in the ears (18 per cent) and impaired balance (15 per cent).