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FKA Twigs Dances Her Way Through a Psychedelic Apple HomePod Ad

What do you get when you bring together director Spike Jonze, singer-dancer FKA Twigs, and a new song from Anderson .Paak?
The answer, we now know, is a psychedelic new ad for Apple’s HomePod, which stars the charismatic Twigs as a corporate drone finding escape in some Siri-suggested music once she makes it back home.
While, yes, this is an ad for the splashy new HomePod — “Hey Siri, play me something I’d like,” she asks as soon as she gets in the door of her apartment, sounding fragile — it’s also a four-minute music video that shows off her distinctive dance style to “Til It’s Over,” a new song from the Grammy-nominated rapper Anderson .Paak. By the end, of course, she’s found some relief and joy in her own company