A solid marketing plan on which you can build the best strategy possible for every listing is essential. Below is a recent marketing plan I have used to sell the home pictured on the right. It sold in 7 days with multiple offers - so we know planning works! If a home is multi-million dollar residence, I add in several international publications and website feeds, as I has found that a great many of our buyers are coming from overseas, and we are leading the world in marketing to these buyers.