We called them all at least once a month, interacted over WhatsApp and staying tuned to their feedback helped us iterate our product at a faster pace. These users were also the ones whose feedback we gave primary weightage to.

In a soon-to-open Arkansas factory, 21 production lines manned by the Sewbot will be capable of making 1.2 million T-shirts a year–and the ripple effects will soon be felt in garment factories in the developing world.