Coffee scrubs from Frank Body have taken Instagram by storm. They're a go-to scrub for influencers and beauty addicts alike. What makes it one of the biggest brands out there? Get to know more about this cult fave and find out which of the brand’s products are our new must-haves.Photos by Heather Lighton

If you've spent any time at all on Instagram, chances are you've seen an influencer (or friend!) posting something about Frank Body Coffee Scrub. Usually, it will be someone covered in coffee grounds and smiling from ear to ear — and for good reason. The Frank Body Coffee Scrub is vegan, not tested on animals, and actually delivers what it promises. Made in Australia from cold-pressed almond oil or coconut oil and coffee, the scrub smooths and moisturizes rough skin naturally.

Along with the exfoliating properties of the coffee, the scrub also features Vitamin E, an essential antioxidant that helps protect against free radicals and fights inflammation. Another plus? Since coffee has the same pH as your skin, it's pretty much guaranteed that you won't be left feeling dry.

While the brand may have started with a simple coffee scrub, they're quickly expanding to include a full range of skincare products. The motto of the brand is that skincare should be simple, which is why their newest items are as organic as the Coffee Scrub.

Frank Body's Moisturizing Body Balm uses a blend of almond and coconut oil to soften skin (and it's a perfect follow-up to the Coffee Scrub). As a bonus, this balm will give your skin a soft glow, making it the ultimate cold-weather lotion. (For a better idea of the texture, check out the pics of it in use on Frank Body's site - we're totally sold.)

On top of the body scrub and balm, there's also an essential lip kit that features the Frank Body Lip Scrub and Lip Balm. The Lip Scrub smells absolutely amazing (think: the best latte you've ever had in your life) and uses raw sugar and coffee to help buff away any dead skin. The Lip Balm is petroleum free, and a dense texture, which keeps lips hydrated for longer.

Overall, if you have yet to try Frank Body, the scrub is where to start, but don't forget to branch out into its other offerings. Their line is well worth it, and we love to keep tubes of the stuff in our purses, homes, and desk drawers. Here's to staying hydrated.