Character to distribute Adventure Time toys

Toys based on the hit Cartoon Network animated show Adventure Time will be distributed in the UK by Character Options.

The products will include two-inch blind bag collectable figures (pictured), as well as role-play items and plush toys.

The products will be available at retail from late July including Toys R Us, Smyths and Toymaster. Prices start from £2.99.

In the US, the Mystery Figures were exclusive to retailer Hot Topic.

Adventure Time also has a strong online following. Notably, the property’s Facebook page has 6.4 million ‘likes’ alone.

“It is great that there is already such online demand for the Adventure Time figures,” Character Options’ marketing director Jerry Healy exclusively told Licensing.biz.

“We are not surprised that older kids are keen to collect, as the show appeals to different ages in very different ways.

“For little kids it’s just quirky and funny, but for older kids there’s a cheeky side that identifies with the angst of being a teenager,” Healy added.

Character Options: 0161 633 9800

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

This year, Adventure Time's 140 half hour series run will come to a close. But as fans wave goodbye to its linear broadcast, Joanne Broadfield, VP of Cartoon Network Enterprises EMEA tells Licensing.biz that this is just the beginning of a whole new adventure for the pop culture franchise