Charm Offensive Professional Subscription

Access an ever growing stash of guides, templates, training videos and courses combined with a community of charming success seekers...

The Charm Offensive Professional Subscription is temporarily open for enrolment.

Who is it for?

It’s for freelancers, agency owners, sales professionals, copywriters, marketers, and anyone else who wishes to become more successful online.

If you’ve never sent a cold pitch or done a sales call in your life, Charm Offensive Professional is for you.

If you’ve got a few clients but rely on word of mouth to get new clients and want to be more proactive in your sales tactics, Charm Offensive Professional is for you.

If you’ve been going a while and want to take some ‘big leaps’ and take your business to the next level, Charm Offensive Professional is for you.

If you want to move from working with smaller clients to big brands or whoever your ‘dream clients’ are, Charm Offensive Professional is for you.

If you want to be able to get PR coverage for your business or for your clients, Charm Offensive Professional is for you.

If you want to add a new revenue stream where you sell your expertise at scale by building a profitable 'tribe' like Charm Offensive, Charm Offensive Professional is for you.

​If you want to get promoted in your job and get a pay rise for doing some awesome work winning new clients or customers, Charm Offensive Professional is for you.

If you want to be part of an actively supportive community of other digital entrepreneurs, marketers, sales professionals, freelancers, developers, copywriters, UK-based VAs, cartoonists, magicians, and other assorted but talented weirdos, Charm Offensive Professional is for you.

The subscription comes complete with a private Professional Charmers Facebook Group where you can interact with other ambitious charmers, suggest new content to be created, and take part in our ​twice-weekly group mastermind sessions.

Let’s take a look what’s already in the vault.

What's already included in your Charm Offensive Professional Subscription?

Courses & Trainings

Always Be Winning puts you in a position where you are never worried about how you’re gonna find new clients.

You’re always going to have opportunities.

You can get in front of any type of business. It doesn’t matter if it’s a local business, an exciting and innovative start up, or even a global brand.

You can meet any type of person - even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation.

You will be able to open opportunities for yourself whenever you want - and when you’re able to do that, life gets really exciting.

I never thought I’d give this information away - which I guess is why I sold it instead.

Always Be Winning comes in 4 modules:

Your Pitch To The World​

The first part is about crafting your story, your pitch and your offering.

It is not about building a website, growing a social media following, or building an email list. This course will show you how to succeed without needing those!

Develop an offering that’s compelling and specific.​

Find out who your ideal clients are.​

Write the perfect story that endears you to your prospects.​

Craft a succinct one line pitch that will intrigue your prospects.​

Create a LinkedIn profile that gets attention and builds credibility and interest.

Disarm With Charm​

Find your ideal clients online and get their contact details.​

How to write compelling copy for your cold approaches through cold email, direct mail, and LinkedIn.​

This isn't a generic, boring approach that gets ignored.

I’ll show you how to do it the “Charm Offensive” way - an approach that cuts through the noise and gets your target customers to actually respond and want to talk to you.​

How to go the extra mile when you want to get the attention of your dream clients.

How to manage the whole process so you build opportunities for yourself right now - and in the coming weeks, months, and years.

Build Your Influence Online​

That’s the outbound stuff sorted, but you also want leads to come to you.

I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads.

Find and invite yourself on podcasts that your clients listen to.

How to find and convince journalists and other influencers to write about you.

How to write content on social media that intrigues your audience and builds their interest in you over time.

How to start a Facebook group around your area of expertise.

Conversations Into Cash

You’ve got a response, now what?

This set of training videos shows you how to follow up with interested prospects, the questions to ask before a sales call, during a call sales call, and how to create and send a proposal that has the best chance of winning the deal.

How to impress prospects on sales calls and in sales meetings.

What to research and ask before the call or meeting.

How to open the call or meeting.

What questions to ask.

How to follow up after the call or meeting.

How to create a proposal that stands out.

How to send the perfect email that gives you the best chance of winning. How to really pull at all the stops, for when you want to win those dream clients.

(Value: £789)

Want to run your own tribe and sell your expertise at scale? This course takes you from how to decide what your tribe should be about, to growing it organically, to launching your first digital products.

There's nothing wrong with selling your time, but time is finite. At a certain point, the only way to make more money is to charge more for your time.

Digital products are infinitely scalable. You can help more people by distilling your expertise down into digital products.

Your expertise can be sold many times over.

This course will show you how you how to add a new revenue stream to your existing business.

The Course Modules:

Engage - Creating content that gets engagement, creating a community ‘feel’ and catering to the needs of your audience while still leading.

Grow - Using growth hacking techniques, posting ethically in other ‘complementary’ groups, putting yourself out there, building relationships with other influencers, and building an engine of social proof.

Have Your Way With Words - Learn How to Write Copy that Captivates and Charms

(Value: £1,495)

If you’d like to learn how to write more entertaining and captivating copy, Have Your Way With Words is for you. This includes my ‘humour writing’ template pack which includes templates and explainer videos for writing funny articles, emails, Facebook ads, satirical pieces, and social media content.

The course includes the following trainings:

The Fundamentals Of Comedy - SURPRISE!!! This session introduces the key principles of comedy.

Formulas That Produce Funny - This module goes into detail on all of the little clever tricks and nuances you can use in your copy to misdirect the reader and make them laugh out loud like a crazy person.​

Spice Up Your Copy - Not every sentence can be funny but every sentence can be an enjoyable read. This module covers rhetorical and stylistic devices for you to use to spice up copy that would have otherwise been relegated to a life of terminal blandness.​

Rhetorical Devices - There's a reason we revere great speeches. We look at some of the rhetorical devices they use and how you can apply them to make your copy more profound and rememberable.

Stylistic Tricks - Practice these and before you know it... BANG! You'll be writing sickly sweet sentences that seduce anyone lucky enough to be reading them.

Have Your Way With Words comes with it's own pack of templates with explainer videos:​

Articles That Amuse - "Please god, I don't want to write another '7 top secrets' article." You don't have to. Those days are over after this session.​

Strategic Satire - Got an opinion? Want to prove that other people on the Internet are wrong? This session will show you how to use satire to put those wrong people in their place in the smartest, smuggest, and most satisfying way possible.​

Cold Pitching That Doesn't Absolutely Suck - Learn how to write to important strangers and have them respond with "Oh my god, I loved your email! We should be business friends. How do we work together?" instead of "NEVER EVER EMAIL ME AGAIN, YOU FILTHY MISCREANT!"​

Palatable Social Media Ads - Want to advertise on Facebook (or other social network)? Don't want to become another one of those obnoxious douchebags that interrupt your newsfeed with their trite nonsense? This session is for you.​

Broadcast Emails That Don't Make You Hate Yourself - Learn how to write disarming emails that sell without having to type sentences that make you think "Where did I go wrong in my life? I'm not the person I thought I was. I should just end it all right now."​

Social Media Content That Sells Without Sleaze - Similar to writing broadcast emails but the platform is different. As such, the approach is a little different too.​

Social Media Content That Educates and Entertains - Teach people without boring them to death and find yourself on the receiving end of a delectable cocktail of likes, haha-reacts, and pleasant comments.​

Breaking the ice with potential partners with the aim of developing mutually beneficial relationships, e.g. You may run a digital marketing agency and wish to partner with a design agency so you can refer clients to each other.​

Arranging interviews with sought-after experts in your industry.

Booking yourself speaking engagements at key events.​

Retaining more clients with a monthly ‘How are we doing?” email.

Sending that final ‘break up’ email of your sequence that charms even the busiest, most reluctant prospect into replying.​

Dealing with the response "What will it cost?" when you need far more information to be able to put a quote together.

Getting your foot in the door in new niches where you have no experience or case studies to support you.​

The Invoice Chasing Email - Use this email when a client STILL hasn't paid your invoice. There are two versions of this email. One for smaller businesses with no accounts department and one for larger businesses with enormous impenetrable accounts departments.​

The Cross Sell Email - For charming your clients into pursuing other services you offer.

The Upsell Email - Persuading your clients to spend more money with you by buying more time or offering a higher level of service.​

The Retainer Email - For convincing clients they'd be better off on retainer, rather than working on a project by project basis.

The "Crazy Idea" Email - For asking your clients to consider a 'crazy' idea you have that would help them achieve their goals.​

The "Change of Strategy" Email - For when a campaign hasn't gone as well as you'd expect. You did everything you needed to, but the results aren't as you'd like. Use this email to inform your client and suggest a new direction.

The "I Messed Up" Email - Not every campaign can go well. Sometimes, we are at fault. Use this email to proactively own up and suggest ways to improve the situation.​

The Webinar Invite Email - A humorous, 'non-hype' email that convinces the recipient to register for your webinar.

The "Thank You For Being Awesome" Email - Use this email to reward your best employees, freelancers, and suppliers for when they've gone above and beyond what's expected.​

The Two Punch Combo - A template for an unusual direct mail piece and a follow up email. This method is extremely effective for getting the attention of busy prospects who are inundated with emails.​

The LinkedIn Invite/Follow Up Message Combo - A template to use for sending entertaining LinkedIn connection requests that a follow up disarming direct message.

The "I need more information before I can give you a price" email. Use this for responding to clients who are asking for a quote a little too early in the process.

The Upwork Cover Letter Template - For winning pitches on Upwork. This includes an explainer video.

The 'Get a job at a marketing agency' Template - Get full time, part time, or freelance work at marketing agencies in your local area using this template. Comes with training video showing you the full process.

The LinkedIn -> Facebook Group Template - A template for messaging your contacts on LinkedIn, asking them to join your Facebook Group.

The Ask for Referrals template - Get your existing clients and contacts to send you leads.

The Testimonial Request template - Get your existing clients to send you gushing testimonials that will help you win new business.

The Joint Venture email - For connecting with other businesses, asking them if they'd be interested in a mutually beneficial relationship.

Charming eCommerce email templates - Witty emails to send to customers when they've abandoned their cart or ordered a product.

Promote Yourself Playbook

Facebook Group Blueprint

This training video shows you how I grew my Facebook group from 0 to 1,000 members in 30 days and to over 7,000 members in 11 months. It runs through the type of content to create and the tactics used to grow the membership without having to pay for ads.Value: £99

Best of Charm Offensive

This 141-page ebook contains the best Charm Offensive posts since the group began in March 2017. This will save you from potentially irritating scrolling-related injuries. Value: £19

SlickHype

This ebook features lessons on tribe building, mindset, growth hacking, and everything in between. Value: £29

What’s being added to Charm Offensive Professional soon?

​

How to Win a MegaClient - Value £499 - JUST ADDED

This training goes through the full process we went through to secure Symantec as a client.

Symantec is a $4 billion a year company. Their most well-known brand is Norton Antivirus, but they make most of their money from huge B2B contracts with other massive corporations.

We'd won business with some decent companies already, but really we were just starting out - and this contract was game-changing. We'd never seen this much money before! And then we used this system to win more enterprise clients with big budgets.

I remember the day we won them...

Winning Symantec involved a lot more than sending a silly cold email.

That just got the ball rolling. As a small agency, we had to impress. Big clients often prefer to play it safe and hire big agencies, seeing them as less risky. We had to go out of our way to show Symantec that we were the best choice for their social media and content marketing needs.

This training covers:

Opening - How we opened the deal. This bit's obvious. We went the silly ferret email.

Getting a call - We will show you how we transitioned from positive response to an initial call.

Getting a Meeting - Learn what we offered Symantec so they agreed to an in-person meeting and what we prepared for and what we presented at this first meeting.

Positioning - You'll get full explanations of the 7 Sales Hooks that we used repeatedly - including to win this megacorp.

The Pitches - What we presented in our meetings with Symantec. This involved a lot of pitching not only our way of doing things, but specific ideas that fit within the brief provided.

Brainstorming Ideas - How we developed ideas to present to Symantec.

The Clever Shortcut that saved us time and the client money - learn the simple tactic we used to ensure our creative would be successful; make a win-win-win scenario for our agency, the client, and journalists; and inoculate Symantec from wasting money.

Closing - What we did in the final pitch and how we followed up to bring close the deal.

The Psychological Principles - a rundown of the underlying persuasion techniques we used throughout the process.

What you get in this pack:

The full eBook which covers in detail every step of the process, and all the tactics you can use to win new clients for yourself.

A video training explaining all the elements of the whole successful pitch process, plus some insight into the psychology and sales hooks used.

The exact email we used to get the initial response, plus a templated version for you to adapt and use to get new clients on the hook.

COMING SOON

How to Create a Niche - JUST ADDED

This ebook and video training pack shows you how to create your own weird little sub-niche, just like Charm Offensive.

It covers:How I launched an ebook to build my following before starting the Charm Offensive Facebook Group.The key questions to ask yourself in your pursuit of creating something captivating, unique, and saleable.How to use ‘media hacking’ and other crafty tactics to build awareness at speed.How to use LinkedIn’s laserlike search targeting to find and recruit new tribe members at scale.The secrets to building mutually beneficial relationships with other influencers.How to make ​every interaction matter, ensuring you build not just tribe members, but enthusiastic advocates of your message.A 30-day plan for launching a Facebook Group and email list and growing it to 1,000 members.How to monetise your newly created tribe.​

Creative Pitching - Value £497

This is my brand new lead generation course. I’ve learned a lot about creating courses in the last year. This is going to be my flagship ‘get new clients’ course.

This course will cover how to stand out and get the attention of your ideal clients through cold pitching, social selling and content marketing.

Charming B2B Facebook Ads Templates - Value: £297

This pack will contain unorthodox Facebook ad templates for professional freelancers and agencies.

These will be focused on building your email list and winning new clients.

Content Marketing Masterclass - Value: £1,999​

This training will take you through the process for getting your content published on authoritative websites. I've got my clients' content featured on the BBC, The Guardian, Times, Telegraph, Time, VentureBeat, Entrepreneur.com, Inc, Hubspot and many more international and national publications.

This training will show you the exact process used to generate coverage on some of the web's biggest sites.​

How To Brainstorm Training - Value: £100

This training will show you how to brainstorm creative ideas for marketing and outbound sales campaigns.

​Charming Broadcast Emails - Value: £647

​I get so many comments from people saying my emails are the only 'marketer' emails they enjoy reading. I sell in most of my emails too!

If you'd like to learn how to write disarming but persuasive emails to my list that generate sales, this training is for you.

Offensively Easy Social Selling - Value: £299​

I'll be working with some of the foremost experts in social selling to create a set of training videos showing you how to master the art of social selling.

This will be a prescriptive, step by step guide and will include a pack of charming social content templates that you can amend to your needs.

The Charm Offensive Daring PR Masterclass - £200​

This training will show you how to generate PR coverage for any business by creating daring pitches that journalists will love to cover. They have targets to hit. You can help them by creating stories that people can't resist sharing.

This masterclass shows you the full process for generating national and international PR coverage for free.

​

The Charm Offensive Guide to Search Engine Marketing - £300

This training will run through what you need to know about search engine optimisation and pay per click marketing campaigns. This will give you all the information you need without giving you information overload.

It'll come with some 'charming' approaches on how to write ad creative and meta tags that stand out from the crowd.

Limited Time Offer - One to One Coaching Call​

If you sign up today, you'll get a complementary one to one call. Ask me anything. I can help you with strategy. I can review your copy. However you wish to use your time is up to you.

The Charm Offensive Print Zine

Subscription to the Charm Offensive Print Newsletter usually costs £99 per month.

If you wish to subscribe to both Charm Offensive Professional and the Charm Offensive Print Newsletter, you can do so at a 50% discount when signing up .

In the debut edition:

The FULL How to Win a MegaClient eBook in glorious illustrated print.

5 Marketing Lessons from the Darkweb’s Own Heisenberg

​Treating Your Customers Like Kings - Even As You Scale

Use The Persuasion Sandwich To Persuade And Profit With Minimal Resistence​​​​

Disrupting The Game

AND MONTHLY ISSUES TO COME!

Charm Offensive Professionals Facebook Group

You'll also get access to an exclusive Charm Offensive Professionals Facebook Group.

I can't really tell you how good this is. Except it's awesome.

The group will have the veneer of democracy. If the group demands a training on a certain topic, I may be forced to create it. If there are templates people want, I guess I'll be forced to make them!

Twice a week, we run creative brainstorm sessions. We vary the times to make it fair on people of all timezones.

If you need help with creative, copy, tactics, or have some other business related issue, bring it to a brainstorm!

The content stash is great.

The community is the icing on an already delicious cake. 😀

Let's Summarise... What do you get?

The Charm Offensive 'Stash' ​includes:

​FULL TRAINING COURSES

Always Be Winning - £1,999

Inspiring Influence - £789

Have Your Way With Words - £1,495

Offensively Easy Launch Formula - £347

How to Create a Niche - £297 - NEW

Converts Like A Charm - £999 - NEW

How to Win a MegaClient - £499 - NEW

How I Write FAST - £199 - NEW

TEMPLATE PACKS

B2B All In One Charming Template Pack - £497

Charming Lead Generation Template Pack - £499

Upwork Cover Letter Template Pack - £396

​STUFF!

All the Little Bonuses - £419

A One-to-One Coaching Call - £527

​COMING SOON

Creative Pitching - £497 (Coming Soon)

Charming Facebook Ads Template Pack - £297​ (Coming Soon)

Content Marketing Masterclass - £1,999 ​(Coming Soon)

How to Brainstorm Training - £99 ​(Coming Soon)

Charming Broadcast Emails Training - £647 ​(Coming Soon)

Offensively Easy Social Selling - £299 ​(Coming Soon)

Easy B2B Facebook Ads Training - £200 ​(Coming Soon)

LinkedIn Ads Template Pack - £300 ​(Coming Soon)

Reddit Ads Template Pack - £300 ​(Coming Soon)

Promoted Tweets Template Pack - £200 ​(Coming Soon)

Reliably Viral - Viral Marketing Training - £400 ​(Coming Soon)

How To Launch A Print Zine Training - £400 ​(Coming Soon)

Total Value: £8,962(... Plus £5,538 coming soon ... PLUS this will keep increasing as I continually add more and more wicked content!)

Frequently Asked Questions

I already bought some templates and / or a course from you, why should I sign up?

I doubt you have all the content in the 'stash' so far. Even if you do, I'll be adding new material to the Charm Offensive Stash every single month.

My aim is to make this subscription more and more valuable. If you sign up today, you'll pay £99 per month for life, even if the price increases.

Can I cancel any time?

Yep. Any time you want. My aim is to make you not want to do that. 🙂

Can I upgrade or downgrade my account at any time?Any time you want. Just change the settings in your account.

What are your plans for this subscription offering?

I want to turn it into the most useful and valuable toolkit for digital entrepreneurs, freelancers, sales people, and marketers. I'm going to keep adding new ebooks, training videos, courses, templates​, and other media that helps you succeed and succeed better.

The private Facebook Group hosts regular AMA sessions with me, group mastermind calls, and a constant stream of pep talks to inspire you to keep working hard and achieving your goals.

Will I still be able to buy your products standalone?

Yep. I'm more than happy for you to pay me for individual products. I would suggest that if you purchase my products regularly, this subscription will be better value for money.

Why should I sign up now?

You'll have access to tons of awesome material with more coming in the next 30 days. You'll also make sure you get locked in at the current pricing levels, and the price is definitely going up *very soon* as we move to a multi-currency model. Currently I'm getting killed on exchange rates, so in the near future all prices will be based around pounds sterling.