QRrabbit enables broadcasters to provide advertisers with a premium service, putting them in direct
contact with their chosen audience, plus rich analytics previously unavailable to the broadcast
industry.

A QR code encodes arbitrary data much like a barcode does. We leverage this
technology to encode website URLs that can then be scanned using a QR code reader
App readily available on any smartphone. With the release of iOS 11, Q4 2017, over 1 billion smartphones
will have built-in QR scanning capabilities via the native camera app.

For the first time ever, Agencies, Brands and Broadcasters can now fully track and measure
engagement with their TV audience - quickly, simply, and effectively.

Imagine powerful back-end analytics - comparable to what you get with online media - generated by
your TV viewers and their activity. Know precisely when and where each active viewer engaged with
your message, and direct their post-click experience to be most relevant and actionable based on
that data. This is a whole new way to bridge the gap between broadcast media and mobile devices,
in real time.