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David JonesSenior Practice LeaderKaiser Permanente

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Amanda SchanerMarketing CoordinatorHome Science Tools

"The live web clinics are very humbling. I think we're doing a pretty good job. But every time I attend, I realize we could do things much better for our clients. I consider MarketingExperiments my encyclopedia, and parrot the principles I learn every chance I get."

How to predict customer behavior for maximum ROI

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops?

The results would be staggering.

While we’ll probably never be psychics, we can use the Internet as a laboratory to experiment with our marketing message.

If we do enough experimentation, we can learn how our ideal customers think and how they will react to anything we send their way, online or off.

In this Web clinic replay, Dr. Flint McGlaughlin taught our live attendees how to get the maximum amount of customer insight from your A/B split tests. And through that customer insight, maximize your ROI across your marketing efforts.

Here are what some of the audience members had to say about the Web clinic:

Download a full transcript of this Web clinic:

That was the most "educational" webinar I've been on in a while. I felt like I was back in college. I know I have a lot to relearn, having been out of optimization for two years now! –Carrie

[It] helped to break the thought process down with real examples [in the clinic] –Lisa

Thanks! I also love how you read what other webinar participants are saying at certain points during the webinar (feedback, voting on which page will win, etc.) –Esther

I wish there had been more Twitter activity. I get a lot of webinar value there. If I had arrived on time, that would have helped. –Ryan

View the clinic replay, or listen to the audio recording (mp3), to learn from our researchers as they discuss how to predict customer behavior.