LOS ANGELES -- Hydra, the largest pure performance-based
advertising network today, announced the appointment of Mitchell Dimler
to Chief Information Officer. As CIO, Dimler will lead technology
strategy and development to support higher volume operations. In
addition, Dimler will focus on building up data warehousing, real-time
optimization and other capabilities to maximize campaign performance,
and enhance Hydra's service offerings for advertisers and online
publishers.

"Since our founding in 2003, Hydra has rapidly scaled to
become the volume leader among pure performance CPA ad networks, and
Mitch's deep experience in leading large organization IT operations
will help our technology innovation scale with that growth," said
Zac Brandenberg, CEO of Hydra.

Possessing over a decade of experience serving as Chief Information
Officer for companies up to $150 billion annually, Dimler not only has a
proven track record for employing technology to innovate large-scale
business processes, he also holds 6 patents for technology innovation.

"Hydra broke $100 million in revenue last year, and I'm
excited to help take Hydra's growth to the next level," said
Dimler. "To get there, we are expanding capabilities that will
drive higher performance and ROI at higher levels of distribution."

Prior to joining Hydra, Dimler's career included executive IT
management positions for leading multinational companies such as
DirecTV, Transamerica, and Mail.com Media Corporation. Dimler is also a
veteran of a number of successful startups and initial public offerings.

This announcement comes on the heels of Hydra's partnership
with OnDialog powered by SiteTuners, making Hydra the first and only ad
network to adopt the revolutionary non-parametric TuningEngine
technology for real-time landing page optimization. The partnership
further builds on Hydra's proprietary campaign tracking platform.

About Hydra

Hydra is the largest and fastest growing CPA advertising network
distributing effective results-based campaigns through banners, social
media, email and search marketing. Hydra delivers customers for
advertisers including well-known household brands, online service
providers, and hundreds of consumer product and service companies. Our
thousands of publishers range from the largest portals and social
network sites to a broad network of highly engaged vertical affiliates.
Hydra is headquartered in Los Angeles. For more information, visit
www.hydranetwork.com.

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