The implications for advertisers are enormous as an entire new demographic will be exposed to brand messaging and representatives.

I will say this - if you are in the business of creating content for a gaming platform your company needs to be adapting a social business model as quickly as possible.

Let's review the breakdown of planned features for the Xbox platform integration:

Facebook

Share pictures

Read your stream and those of your friends

Post text on friends walls

Incorporate in-game events into your stream

Twitter

Full functionality

Live-tweet in-game events

From what we can tell, a more complex solution was required for Microsoft to integrate Facebook. The Twitter component seems to be a simple API work-through with an Xbox branded wrapper.

I am somewhat curious to see how Xbox Live games push out content. One would hope Microsoft will understand the norms of the communities they are about to enter and realize that many people don't need to be informed about their connections' gaming accomplishments. At the same time the cohesion within the gaming community shows great promise.

The implications for advertisers are enormous as an entire new demographic will be exposed to brand messaging and representatives.

I will say this - if you are in the business of creating content for a gaming platform your company needs to be adapting a social business model as quickly as possible.

Let's review the breakdown of planned features for the Xbox platform integration:

Facebook

Share pictures

Read your stream and those of your friends

Post text on friends walls

Incorporate in-game events into your stream

Twitter

Full functionality

Live-tweet in-game events

From what we can tell, a more complex solution was required for Microsoft to integrate Facebook. The Twitter component seems to be a simple API work-through with an Xbox branded wrapper.

I am somewhat curious to see how Xbox Live games push out content. One would hope Microsoft will understand the norms of the communities they are about to enter and realize that many people don't need to be informed about their connections' gaming accomplishments. At the same time the cohesion within the gaming community shows great promise.

About The Author:

Nicholas has worked in the interactive marketing, advertising and digital communications industries for over 15 years.
His early work focused on the emergence of the Internet as a marketing tool and evolved into an award-winning digital agency www.lonelybrand.com - acquired in 2013 by integrated advertising agency HY Connect. Read more about the acquisition: http://www.hyc.com/company/press-room/hy-connect-acquires-lonelybrand-adds-depth-to-social-media-offering
Nicholas has been named an influential voice in the global advertising, marketing, and public relations communities. Among numerous television and media appearances he has been published in Bloomberg-Businessweek, Forrester’s Web Strategy and Advertising Age.