Let’s be clear: I like me some Pringles (less so Pringle). What I don’t like is them moving to be something they’re not. Now, in fairness the supermarket chains demand consistent product innovation from companies, so they do somewhat get backed into a corner (make no mistake, they are the evil empire), but I just can’t let this one slide. On the left we have regular old Pringles just doing their thing Texas-BBQ stylie. This is familiar territory.

On the right though, Light Aromas. LIGHT AROMAS FROM PRINGLES. SPARE ME. This is a snack food where people compete to see how many they can fit into their mouths at once, there is nothing subtle or understated about this brand. Mediterranean Style Salsa “with a touch of Oregano Oil”. I’m sorry, I didn’t know Gordon Ramsay was now consulting on snack food. Is Heston Blumenthal about to roll out a selection of Smith’s Crisps under the Fat Duck brand?

This is utter nonsense. Honest to God smack-my-ass-and-call-me-Judy rubbish. Oregano oil. You couldn’t make this shit up, I don’t know anyone other than Pringles who has ever cooked with oregano oil, next we’ll have saffron-infused potatoes being prepared in Franciscan monasteries for a deluxe Happy Meal at McDonalds. Give me strength.

Of course I could be wrong, and this is a lovely opportunity to try out WordPress‘s new built-in poll. So, are Pringles jumping the shark here or should I shut up and enjoy the taste sensation?