Facebook will generate a “like-minded” audience based on the emails in your list.

So if you’ve got a list of a thousand or so emails - Facebook will see if those emails are Facebook members (pretty likely) - will look at their Facebook behavior and then generate a similar audience to market your ads to - and you do all of this inside Mailchimp.

This is awesome. I’m testing it as I write - the interface is super basic and easy to work through - minimum spend is $5 a day and Mailchimp doesn’t take a cut.

Think of how you can use this to get your message in front of the right people?