As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Online search up 39% in January

Most Popular

New York—Online search in the U.S. increased 39% in January to 5.7 billion searches conducted, up from 4.1 billion searches in the year-earlier period, according to Nielsen//NetRatings.

The research was conducted across about 60 search engines. Google claimed a 48.2% share of those searches, while Yahoo! and MSN had 22.2% and 11.0% shares, respectively. Those numbers were flat year over year.

“Web users are conducting more searches not because they can’t find what they’re looking for, but because search as a utility has become deeply ingrained into people’s everyday lives,” said Ken Cassar, chief analyst at Nielsen//NetRatings, in a statement.