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Automotive advertising expenditure across fourteen key markets totaled $35.5 billion in 2018, with $18 billion coming from the US auto market alone. However, while it accounted for almost half of the total ad spend across these markets, data from a new... READ MORE

A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising. Some brands are receiving a significantly more favorable impression from... READ MORE

Facebook usage in the US continues its steady decline, survey data says. The latest Infinite Dial report from Edison Research and Triton Digital reveals that 61% of respondents ages 12 and older report using Facebook, down from a peak of 67% in 2017. But... READ MORE

A majority (64%) of CMOs believe that one of their primary roles is delivering business growth. One of the ways that more than half (55%) of CMOs are boosting this growth is by investing in market penetration, according to the most recent results from The... READ MORE

Spending on marketing analytics is expected to almost double in the next three years, with US CMOs estimating they will be spending 11.3% of their budget on the category by 2022 (vs. 6.6% in February 2019), according to the latest CMO Survey report. Spending... READ MORE

When it comes to reading content, more B2B marketing professionals prefer to engage in content digitally than in print. So, it’s perhaps not surprising that they are turning to web search to research vendors, according to a report by PathFactory and Heinz... READ MORE

Customer experience continues to stay front of mind for many marketers, according to the latest Digital Trends report [download page] by Econsultancy and Adobe. Out of the more than 12,500 B2B and B2C professionals surveyed, a leading 20% of the B2B... READ MORE

The tide of online audio listening continues to rise. In fact, two-thirds (67%) of Americans aged 12 and older now listen to online audio on a monthly basis and 60% report that they listen to online audio on a weekly basis, according to the newest edition of... READ MORE

Technology brands have featured highly in word-of-mouth rankings, but they are losing out top spots to more established firms when it comes to ad awareness, according to the latest data from YouGov BrandIndex. Coming top of the list with its memorable... READ MORE

Brands running video ads on YouTube continue to see good performance in terms of viewability, according to the latest findings from Google. Overall viewability continued to hit 95% in September 2018, matching the level shown in May 2017’s data.... READ MORE

Implementation of artificial intelligence (AI) or machine learning is currently relatively low – but in the next three years, top marketers expect to integrate these technologies to a greater degree, per the latest report [pdf] from The CMO Survey.... READ MORE

Amazon has for many years been the king of e-commerce by several measures, including brand valuation, where shoppers begin their searches, time spent on e-commerce websites, and even as a place for retailers to spend their advertising dollars. Jeff Bezos is... READ MORE

Content remains one of the most effective ways of initiating the buyer’s journey. Indeed, almost half (48%) of the more than 200 B2B marketing leaders who took part in a survey by PathFactory and Heinz Marketing said that their company’s buying process was... READ MORE

Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017’s rate of 23%, marketers can’t afford to rest on their laurels – more so... READ MORE

If given the opportunity to do it all over again with marketing technology, there are at least a few things marketers would do differently to make it more effective. Coming top of that list, according to a report [download page] from Forrester and Listrak,... READ MORE

Previous research from Adobe in September 2018 suggested that smart speaker ownership by US adults could reach almost 50% over the 2018 holiday season, but the latest survey from the technology vendor shows that may have been a little optimistic. While this... READ MORE

CMOs in the US are redoubling their brand efforts, according to the latest biannual CMO Survey [pdf]. Indeed, the latest edition reveals that CMOs are expecting their brand spend to rise by 9.3% in the next 12 months, outpacing comparable growth rates for... READ MORE

Technology has changed customer expectations for companies in a host of ways, influencing desires for customized experiences and new ways to access products and brands. Marketers are paying attention to how these shifts are affecting customers behavior,... READ MORE

Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch, according to the latest benchmarking data from Extreme Reach. Video Completion Rates Video... READ MORE

Global ad spend will again experience healthy growth this year. A new forecast for 2019 has global advertising hitting $616 billion, according to a report [download page] released by WARC – although the projected 4.3% rise this year would be slower... READ MORE

Briefing external partners can be a tricky business, particularly when deliverables are of a somewhat subjective nature. But for marketers working with creatives, the working relationship appears to be undergoing some positive improvements despite ongoing... READ MORE

While the stereotype may be that men are more addicted to gadgets – indeed, electronics was the favorite shopping category for men in the last Holiday period – new data from Nielsen illustrates that when it comes to using mobile devices, women... READ MORE

Being able to track users across devices is something that advertisers have pursued yet struggled with, lured by the fact that multi-device shoppers are more valuable. But what can be a struggle for digital advertisers has been listed as a top industry... READ MORE

People would not care if 77% of brands disappeared. However, more than three-quarters (76%) of consumers expect brands to contribute to their quality of life and well-being, according to a new report on meaningful brands from Havas. What exactly is meant by... READ MORE

Not surprisingly, Amazon is far and away the top US e-commerce retailer – but to what extent? A recent analysis from eMarketer finds that at almost half (47%) of total US retail e-commerce sales, it makes up for more than double the combined share held... READ MORE

Brand and performance marketers from across the globe are putting increased emphasis on data for mobile marketing. In fact virtually all (98%) of the more than 540 marketers surveyed for a study [press release] by YouAppi say they have increased their... READ MORE

One of the promises of digital technology was to put an end to John Wanamaker’s adage that an unknown half of marketing spend is wasted. So for B2B marketers, it’s not too much of a surprise that less than 4% of those surveyed for a report by... READ MORE

Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing... READ MORE

Customer experience (CX) is a critical and growing priority for many companies – and it’s making them want to bring their customer data together. Indeed, improving the customer experience is the biggest driver for achieving a single customer... READ MORE

Digital advertisers may be recognizing the spending power held by older generations: audience targeting for Boomers (ages 65+ years) increased by 25% year-over-year in the January-October 2018 period, with spending growing faster on this demographic than on... READ MORE

Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study. Half (50.7%) of the 2,000 consumers surveyed for the report [download page] from CPC Strategy said they shopped for... READ MORE

Asian-American households continue to have the highest household incomes of any race/ethnicity in the US, according to recently-released figures [download page] from Claritas. Asian and Pacific Islander households in the US have an annual mean income of... READ MORE

Nine in 10 marketers agree that there is a digital skills gap within marketing teams. Indeed, a new study [download page] by Econsultancy of more than 500 marketers found that very few (8%) marketers feel that there isn’t a gap in digital marketing... READ MORE

After a long run at the top, Apple has ceded its position as the most “intimate” brand to US consumers, with Disney taking over, according to a new study [download page] by brand agency MBLM. The measure on which brands are ranked is based on... READ MORE

More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search. So finds research from Intent Lab, which also notes that 3 in 5 (59%) of consumers believe... READ MORE

It’s not just TV where ad spend is becoming increasingly digital. With smartphones, smart speakers and other devices all able to tune into the airwaves, digital ad revenue on radio continues to see double-digit annual growth rates. And it’s not... READ MORE

Nearly two-thirds (65%) of B2C and B2B marketers agree that email is either the most or one of the most important marketing channels available. Return Path’s new report [download page] also reveals that the majority (80%) of marketers surveyed believe that... READ MORE

Roughly half (51%) of advertisers are increasing their video budgets. While the average 10% spending increase over the last year is being spent across all video platforms, a study from Advertiser Perceptions indicates that emphasis will be placed on where... READ MORE

By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF’s figures aren’t quite so... READ MORE

E-commerce CPG sales hit $58.9 billion in 2018, a 35.4% increase from the year before. While these sales only account for 11% of all CPG sales, they represent 64% of total omnichannel growth, according to a new report [pdf] from IRI. Vitamins are the biggest... READ MORE

Although Sears filed for bankruptcy in 2018, this month saw the retail giant being bought out and the liquidation prevented. So could this be a positive bellwether for the state of retail? Perhaps so, as the National Retail Federation’s 2019 forecast... READ MORE

The rise of digital ads continues unabated. Internet advertising revenue in the US had the highest Q3 growth rate in a decade with the exception of Q3 2016, according to the latest revenue figures [press release] from the IAB and PwC. Total spending on... READ MORE

Super Bowl 2019 saw the lowest ratings in 10 years. While the game may not have been as exciting as years past, what about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers,... READ MORE

Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results [download page] from Feedvisor. Smart speakers like the Amazon Echo are... READ MORE

Over the years, mobile technology and data speed have grown faster and more advanced. First, there was 3G followed by 4G, and now the next big thing is on its way — 5G. As 5G makes its way into the market, Verizon has shared insights from both advertisers... READ MORE

Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers. More than three-quarters (76%) of... READ MORE

Even though there is evidence that smartphone sales are slowing, that doesn’t appear to be the case for the app economy. In 2017, consumers downloaded 197 billion apps – a figure which is projected to grow to more than 350 billion by 2021,... READ MORE

Amazon is giving the duopoly that is Google and Facebook a run for its money when it comes to digital ad spend, though it has plenty of catching up to do. Yet retail advertisers are starting to allocate more of their ad budgets to Amazon, according to a... READ MORE

While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV. So what are viewers actually using their TV screens for? Analysis by TiVo [download... READ MORE