MarketView Research Awards Eye Tracking Solution Contract to iMotions

After an extensive evaluation of the world’s leading eye tracking solutions, MarketView Research, a leading market research company which specializes in the Consumer Packaged Goods and pharmaceutical industries – has chosen iMotions Attention Tool as their eye tracking software platform for Market Research and Consumer Insights.

MarketView Research will utilize Attention Tool primarily to test advertising effectiveness, as well as for product packaging and in-store shopping behavior studies for their global client base which includes leading fortune 500 pharmaceutical and CPG companies.

With extensive experience providing eye tracking services to market research clients for the past 25 years, MarketView Research Vice Presidents Mark Einhorn and Vivian Edelberg had the necessary insight available to select the most comprehensive eye tracking platform available.

“We conducted a very thorough analysis of all the eye tracking vendor offerings and the main reasons we’ve chosen iMotions Attention Tool are its ease of use, its fast and efficient handling of data, and its highly differentiated analysis capabilities which help take our insights to a new level. On top of that, we can now conduct our studies up to 60% faster, giving us much more time to focus on the needs of our clients. In addition to its one-of-a-kind tools, iMotions is a very customer driven company, and its development speed and clear focus on our needs was also a factor not to be overlooked. iMotions’ independent platform insures that we not only have the best software available, but also allows us the flexibility of working with the hardware partners of our choice” – MarketView Research Vice Presidents, Mark Einhorn and Vivian Edelberg.

“We are excited to add MarketView Research to our global client portfolio and are impressed with the eye tracking studies they have been doing for their clients. Mark and Vivian have been working with eye tracking for more than 25 years and we are proud that they can see the added value of Attention Tool. We are overjoyed to be able to assist them in bringing unique and valuable insights to their clients.” – CEO & Founder of iMotions, Peter Hartzbech.