The global awareness campaign was launched in January 2014 and was followed by three regional campaigns in the second half of the year. During the latter phase, community radios were invited to join in to share information with the farming community, sending their own radio productions regarding community media and rural development.

On October 28th, 2014 Maria Pia Matta, President of the World Association of Community Radio Broadcasters (AMARC), presented a solid set of recommendations for the way forward with regards to communication for development in the framework of family farming.

The Forum will take place at FAO Headquarters in Rome, Italy from 23-24 October 2014 to raise awareness about the role of ComDev methods and tools as drivers for innovation and family farmers’ participation in rural development strategies. It will also identify opportunities for new demand-driven rural communication services as an integral part of public policies for rural and agricultural development.