Twitter has been the hallmark of Donald Trump’s communication style from the beginning of his presidential campaign until now. The likelihood that he’ll suddenly log off is laughable, especially as we’ve watched him receive overwhelming coverage for these recent statements:

But as the Trump administration moves forward, his tweets will only increase in importance. (READ: midterm elections, relationship with North Korea, tax reform success, etc.)

If you haven’t fielded a question yet about his social media presence, you probably will…and soon.

So, how do you keep the conversation focused on your message instead of the world’s most famous Twitter account?

Here’s our suggestion for how to navigate:

Q: “What do you think about <insert latest tweet>?”

A: “I’ll let the TV pundits and communications experts hash out the effectiveness of his Twitter strategy, but when it comes to <insert talking point>.”

By focusing on the substance of the policy behind the tweet, you can sidestep the semantics for the most important thing: the issue. Don’t fall prey to arm-chair quarterbacking the tweet itself, focus on substance and you’ll make better use of your 30 seconds to clearly deliver your message.

Need more messaging help and/or media polishing? Become your best self and contact us today.

http://districtmediagroup.com/wp-content/uploads/trump-twitter.jpg420800bhallberghttp://districtmediagroup.com/wp-content/uploads/logo_white_175x81.pngbhallberg2017-10-17 12:37:302018-02-18 01:23:44Trump, Twitter, and You

In honor of October baseball, we thought we’d take this opportunity to highlight a lesson Chicago Cubs’ catcher Taylor Davis can teach us about eye contact for TV.

While Davis was playing for the Iowa Cubs, the Triple-A affiliate for his current team, he made quite an impression on the camera…

If you’re doing TV interviews, Skype interviews, or Facebook Lives, you can learn a lesson from Davis.

Prolonged eye contact with a TV host or camera lens can seem really uncomfortable at first, because that’s not how we communicate in real life. But TV interviews aren’t real life and therefore play by a different set of rules – you have to maintain eye contact at all times to avoid looking distracted or disengaged.

Don’t be tempted to look away as you gather your thoughts;keep your eyes fixed on the camera or host.

http://districtmediagroup.com/wp-content/uploads/owl-2361801_960_720.jpg663960bhallberghttp://districtmediagroup.com/wp-content/uploads/logo_white_175x81.pngbhallberg2017-10-10 12:33:412018-02-18 01:23:24Can't take my eyes off of you