YouTube to offer ad skipping and user-selectable ads by the end of the year

At a press conference on Tuesday, Google confirmed that by the end of the year, YouTube will give users the option to skip the pre-roll ads that launch before a video. The online video giant will also implement an ad selection feature that will allow users to select an ad that they find appealing prior to watching a longer-format video. YouTube will only pay for ads that have been watched, so advertisers that want a slice of the growing YouTube ad revenue will have to create compelling ads that users want to watch. Free video content with high quality commercials that are relevant to you — sounds like a good compromise.

User selectable Ads. Kinda like pick your poison. Still interesting. Looking forward to seeing how this is implemented.

lulu

Who cares? I use Firefox + adblock. Screw you Google.

Teddy

F5.

lechero

YouTube….that thing still around. i guess people never tire of watching 15 year olds dancing in their underwear.

Davis

Reading this had me confused. I was about to leave a comment, but the first comment already put what I was wondering. Haha.

sirpaul

Yet you still commented :)

http:livingleaf.info LEAFguy

It doesn’t matter whether it’s YouTube, iPhone, or anyone else… you shouldn’t be forced to watch content that you don’t want to watch. Oh… wait… that’s what we’ve been doing with television for how long now?

If you do want to get more info about something, you should actively seek it out. With the launch of the Nissan LEAF in December, you might want to check this out: