Programmatic has really evolved over the past few years – let alone programmatic mobile. There are so many factors that go in to optimizing a great programmatic campaign but it is now more than just understanding who your audience is and serving them at the right place at the right time. Read our guest contribution to

In an effort to keep up with advertising on social media and target users with relevant content, Pinterest ads “cinematic pins” within their content. This will allow brands to incorporate their message in an animated pin as the user scrolls through the social platform. Stephanie Leung, social media & PR manager thinks that this is

Soon after the acquisition of Chango from Rubicon, our CEO Kent Keilback shared his thoughts to Mobile Marketing Watch about the move: Rubicon Project, a global technology company, confirmed this week that it is acquiring privately held Chango Inc., which specializes in intent marketing technology. Chango is described as being Canada’s fastest-growing technology company. The

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, Adotas followed up with this article below. adMobix, a provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, announced it has added four supply-side platform (SSP) providers to Yocto, the

In the News: BizReport – “Ad RoundUp: Partnerships increase ad support across channels”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, BizReport followed up with this article below. First, DataHero has launched two new features – dashboard sharing and view only licenses – to their platform. The new additions will allow users to share their data

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, NativeMobile followed up with this article below. NativeMobile spoke exclusively on Thursday morning with executives from adMobix ahead of the company’s formal announcement today that it’s ready to take on native ads. A provider of

In the News: MediaPost – “AdMobix Adds Native Support To Mobile DSP”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, Media Post followed up with this article below. “AdMobix, a mobile marketing firm that has a demand-side platform (DSP), on Thursday announced it has partnered with four new supply-side platforms (SSPs). Additionally, the company

adMobix VP Platform Sales Paul Cook joined hosts Kimberly Henrie and Matt Frary on the “Chaos Makes Sense” podcast show to talk all things programmatic, the increasing opportunities of mobile advertising and how adMobix’s programmatic DSP (Yocto) can help clients successfully manage and advertise their campaigns to the right people at the right time. Digital

Is programmatic here to stay? This Q&A with Mobile Marketing Watch covers the potential of programmatic buying in the digital sphere, as well as the present and future outlook of this growing technology. “This week, MMW caught up with Kent Keilback, CEO OF adMobix, to discuss the future of programmatic, its potential pitfalls, and its prospects for

Media Contribution: Mobile Marketing Watch – “4 Four Common Mistakes People Make When Using Programmatic Advertising”

While some advertisers, marketers and media buyers are still adjusting to the new programmatic technology that has taken over the advertising industry this year, adMobix’s CEO Kent Keilback tells Mobile Marketing Watch that there are still some things that users overlook when buying programmatically – even after they are all set up for them. “The following