Building a Multichannel Webinar Strategy

Today's leading businesses are running a multichannel webinar strategy that continuously delivers relevant content to fragmented target audiences while also centralizing and standardizing data capture. Join David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK, for 30 minutes on how his team is executing this strategy across 6 channels with 35,000 subscribers and counting.

Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now.

Join BrightTALK’s PR for Your Webinar to learn:
- How to identify influencers in your sector (and your customers’)
- The right way to connect with journalists (and avoid pitfalls)
- 3 critical components of the perfect influencer pitch
- 3 tips for making your webinar easy to promote

Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now. You’ve seen BrightTALK’s Dallas Jessup on CNN, the Today Show and ABC, as well as in NY Times, People and USA Today. She’ll share her 5 proven steps to leverage PR to pull larger qualified audiences to your webinar.

Join BrightTALK’s PR for Your Webinar to learn:
- How to identify influencers in your sector (and your customers’)
- The right way to connect with journalists (and avoid pitfalls)
- 3 critical components of the perfect influencer pitch
- 3 tips for making your webinar easy to promote

The first step in running successful webinar programmes is determining what success means to your organisation. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar programme lies in having clearly defined success metrics.

But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programmes: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programmes.

The first step in running successful webinar programs is determining what success means to your organization. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar program lies in having clearly defined success metrics.

But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programs: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programs.

In today’s digital world, human communication is constant, while also more different and distant than ever before. On webinars, for example, presenters are tasked with the interesting challenge of engaging an audience that is spread all across the world.

Unlike speakers standing before a live crowd, webinar presenters can’t see if participants seem bored, distracted, or checked out. However, there are physical event techniques and webinar-specific best practices that can be applied to delivering extraordinary and engaging webinars.

Join this session to learn:

- How to capture and keep your audience’s attention during a webinar
- How to find a moderator to make your presentation run smoothly
- How to use engagement features to maintain your audience’s attention

There is a significant transformation underway in how B2B buyers are seeking and consuming information. Users are tuning out traditional push marketing messages in favor of more relevant content that helps them in their business decisions. As a result, savvy marketers are discovering the competitive advantage of generating engaging and interactive content that adds value to what buyers already know. The end result is a significant acceleration in lead generation.

Are you getting the most from your webinars by creating deep engagement with your prospects through content that is spot-on? Join this webcast to understand how quality content delivered by leading edge webinar platforms provides the opportunity to create more sales conversations.

Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.

Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:

In today’s digital world, human communication is constant, while also more different and distant than ever before. On webinars, for example, presenters are tasked with the interesting challenge of engaging an audience that is spread all across the world.

Unlike speakers standing before a live crowd, webinar presenters can’t see if participants seem bored, distracted, or checked out. However, there are physical event techniques and webinar-specific best practices that can be applied to delivering extraordinary and engaging webinars.

Join this session to learn:

- How to capture and keep your audience’s attention during a webinar
- How to find a moderator to make your presentation run smoothly
- How to use engagement features to maintain your audience’s attention

Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

In this 45-minute webinar, you'll learn:
1. How to find overarching narratives for your content
2. How to organize your content marketing efforts around those themes
3. How to measure the impact of your story-driven content

Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

In this 45-minute webinar, you'll learn:
1. How to find overarching narratives for your content
2. How to organize your content marketing efforts around those themes
3. How to measure the impact of your story-driven content

Learn how to prepare, produce, and deliver webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

This session is appropriate for producers and presenters of demand generation webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

What the audience will learn:
- Best practices for encouraging registration and attendance
- How to engage prospects before and after your webinar
- Ways to structure content for maximum impact
- Tips for gaining insights from webinar interaction and reports

It is an exciting time for marketers investing in technology! The number of tools and platforms available is growing exponentially, all promising to make marketing easier, more efficient and more successful.

What can you do to ensure your new tools play nicely together? Specifically, your webinar and video platform and marketing automation.

In this webinar, BrightTALK’s Stuart West will be interviewing Adam Sharp, Co-founder and MD of the largest independent marketing automation consultancy in the world, CleverTouch. During the session, Adam will share the processes, metrics and workflows your organisation can implement to ensure your webinar and video technology feeds your marketing automation efficiently and seamlessly.

In recent years, changes in the buyer’s journey have had an enormous impact on marketers. The shift from outbound to inbound marketing has forced marketers to prioritize tactics like content marketing and search engine optimization over advertisements and cold calls to most effectively generate quality leads. The question is, what’s working and what is outdated?

In this webinar, our panel of experts will discuss and debunk five of the most popular myths about lead generation:

1. Social media is ineffective for lead generation
2. New leads are immediately ready to be contacted
3. Webinars are a tired lead generation tactic
4. Lead quantity is more important than lead quality
5. Marketing qualified leads are unnecessary

Modern marketers need leads like humans need food and water. We all buy leads from multiple sources to ensure we can provide our sales teams enough marketing-qualified leads (MQLs) to hit their revenue targets. But how do you ensure those leads are qualified enough to become an MQL? In this webinar, we'll share best practices for mining your leads into MQL golden nuggets.