Client

ABARAN JEWELLERS

Category

Identity / Campaigns / Digital / Radio / Interiors & Signages

Project Duration

Ongoing since 2010

Key Statistics

Our expertise in the jewellery sector has helped us to work closely with the brand and helped create a unique identity for Abaran. From consulting to execution we handle all aspects of Abaran marketing needs.

Challenge

To create a brand identity within the retail jewellery industry in Bangalore, which was already populated with over 80 jewellers. The parallel challenge was to compete with the top players: Ganjam, CKC and Joy Allukas, to name a few. We also had the task of launching their 2nd showroom off M.G Road and creating a buzz around the brand.

Solution

A typical jeweller ad just shows a model with jewellery on them and the logo. It is simple to just change the logo to make it like any other jeweller ad. We were sure we would not let this happen with Abaran advertising. We followed up our successful first set of creatives with a second campaign which utilized the in the brand logo as a prominent visual indicator along with bold colours to emphasize the brand and make it a staple in the minds of the audience. The campaigns help cement Abaran's place in Bangalore elite jewellery segment by drawing in young customers along with the regulars. We constantly push creative boundaries with this brand be it social media campaigns or unique marketing solutions.