New Honda Insight quickly posts nearly 2,000 sales in its first full month even before marketing launch

American Honda

Total

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

138,602

61,714

76,888

125,355

58,643

66,712

13,247

3,071

10,176

-8.2%

-19.3%

+3.2%

-8.4%

-19.2%

+3.8%

-6.6%

-21.5%

-0.9%

“For the first time in our company's history, the Honda brand is on pace this year to sell more light trucks than passenger cars,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

“Honda's unique flexibility within our U.S. manufacturing operations has played a critical role in our ability to adjust our production mix and capitalize on the market's shift toward light trucks.”

BRAND REPORT

Sales Highlights

While one less sales weekend than the same period in 2017 led in part to a dip in sales, customers showed a preference for the brand's light trucks including the refreshed-for-2019 Pilot and HR-V, and hot-selling CR-V.

CR-V delivered again in July with sales of 32,844 units, an increase of 3.4%.

Despite the shorter sales month and tight supplies, Civic sales remained strong in July with more than 26,000 units sold.

Sales of the brand-new Honda Insight jumped out to a strong start with 1,972 units sold in its first full month on the market.

Model Notes

As the retail best-selling car in America in 2016, 2017 and 2018, Civic is in a race with itself as Honda continues to prove that America still loves a topnotch passenger car.

The 2019 refresh of Pilot adds more rugged character to Honda's sophisticated 3-row SUV, which is seeing big sales increases with a dedicated production line in Alabama.

BRAND REPORT

Sales Highlights

Acura light trucks returned as a 1-2 punch powerhouse with the new RDX posting a second consecutive monthly sales record and MDX contributing strong sales boosted by a refreshed 2019 model that entered the market on July 17.

RDX sales totaled 5,784 for the month — a new July record.

The just-refreshed MDX, with a new A-Spec variant for 2019, helped the perennial best-seller to more than 4,300 sales in July.

Model Notes

Last year's update to the TLX, including the A-Spec model, has been well received by the market, with TLX outselling BMW 3-Series and Audi A4 on a retail basis in the first half of 2018.

The addition of Acura's A-Spec package to the 2019 MDX lineup adds a new dimension to America's all-time best-selling 3-row luxury SUV.