Chip packaging highlights vegetable experience

The Hain Celestial Group Inc. has rolled out a packaging redesign for its TERRA brand root vegetable chips. Created by brand agency CBX, the new crisp packaging showcases vivid food photography against the brand’s classic black bag. Also, at the bottom of the bag are icons which are used to point out the real root vegetables that are in each blend.

"The root vegetables that go into TERRA set it apart from ordinary chips," says Sam Garfinkel, sr. brand manager of TERRA Chips. "Our packaging refresh puts these vegetables center stage on every bag to remind consumers of the unique taste experience."

At the start of the New Year, TERRA launched two new flavors to its lineup of global taste blends: Tropical Blend and Exotic Potato Blend. TERRA Tropical Blend adds sweet coconut and plantain to a mix of taro, sweet potato and batata for a touch of Caribbean flavor in every bag. TERRA Exotic Potato Blend includes an eclectic blend of sweet potato, yukon gold and blue potato chips for a combination unlike any other.