Critical Linking: March 7th, 2014

Each year on March 2, Dr. Seuss’s birthday, the National Education Association holds its annual nationwide reading celebration, Read Across America. The initiative sparked a boost in sales for some of Seuss’s classic titles. Last week, Dr. Seuss books owned 17 of the 25 spots on PW’s Picture Books bestseller list, and four of the top 10 titles on the Overall bestseller list, including the #1 spot, claimed by Green Eggs and Ham. Sales for Green Eggs and Ham more than doubled from the previous week

Seattle’s Mars Hill Church paid a California-based marketing company at least $210,000 in 2011 and 2012 to ensure that Real Marriage, a book written by Mark Driscoll, the church’s founding pastor, and his wife Grace, made the New York Times best-seller list.