Farmobile Launches Farmobile Pro Tier with Universal File Transfer

Farmobile today announced the launch of a new subscription service, Farmobile Pro. Farmobile Pro includes significant technology advancements including the only LTE aftermarket modem offering, four additional CAN channels and universal File Transfer.

Universal File Transfer enables a fully connected cab with two-way file transmission. Farmobile is brand agnostic, so regardless of machine brand, Farmobile Pro is able to deliver prescription (Rx) files directly to a connected cab. This creates important efficiencies in crop management and in-field operations.

“Farmobile Pro represents the evolution of our product offerings,” said Jason Tatge, CEO of Farmobile. “It includes features requested by farmers, co-ops and trusted advisors to enhance the connected cab experience. Now, in addition to real-time data collection, Pro offers the ability to wirelessly transfer entire files to and from the cab. Farmobile Pro represents a big leap in digital agriculture because of the universal compatibility of our technology.”

There are thousands of machines today that are already equipped with onboard sensor technology but lack the ability to easily record this data and get it out of the cab. Farmobile is the low-cost way to bringing these aftermarket machines into the digital age. Farmers and their trusted advisors can automatically sync files from a computer or smart device directly to the cab. The workflow improvement reduces drive time and minimizes the risk that Rx files go unused.

“We are excited to implement Farmobile Pro on farms we service. As a precision data company, we spend a lot of windshield time chasing and delivering data, whether it’s gathering yield data or loading prescriptions on monitors,” said Steve Cubbage, President of Record Harvest. “It is hard to be everywhere at once. With Farmobile, now I can be. Farmobile’s new File Transfer feature provides our operation a universal solution to access more cabs and simplify data delivery, especially during our busiest periods.”

Farmobile now offers two subscription plans — Farmobile Standard and Farmobile Pro. Farmobile Standard is the baseline offering, which many farmers are running today. Farmobile Standard already provides the broadest reach of data collection in the market.

Farmobile’s services are compatible with most machines manufactured over the past 10 years, and some as early as 2002. Farmobile Standard and Pro represent a full-stack solution with integrated GPS and cellular. There is no device pairing, cellular plan management or arduous set-up process. Both service plans allow subscribers to automatically collect, store and share real-time, point-by-point machine and agronomic data.

With this announcement, Farmobile is reducing the cost of their Standard service to $750/year for U.S. subscriptions. Farmobile Pro is available at a base rate of $1,250/year. Both Farmobile Standard and Pro subscriptions are available for purchase by farmers or resellers in the Farmobile Shop.

The Farmobile PUC (passive uplink connection) device installs in 15 minutes or less and instantly begins to collect second-by-second, point-by-point agronomic and machine data. Data is automatically uploaded and stored securely as Electronic Field Records (EFRs). Using the Farmobile Dashboard or Farmobile App, users receive real-time machine and field level access.

All Farmobile subscriptions include access to the Farmobile Data Store — the industry’s first online marketplace which allows farmers who opt-in to be notified of offers to sell single-use licensed copies of their data from approved buyers. Participating farmers always choose to accept or decline Data Store offers from buyers.