TinderBox Launches TinderBox Signals

TinderBox, a provider of sales productivity technologies, launched TinderBox Signals, expanding its capability to create and automate email and mobile alerts that identify when customers interact with sales proposals, contracts, and presentations.

TinderBox Signals extends the company's real-time alerting capabilities by enabling sales people to define specific triggers, such as deal size, location, reviewer title, products proposed, and action taken on any TinderBox document, to power mobile and email alerts, either in real time or in a daily or weekly digest.

"As B-to-B sales rapidly move online, executives and sales teams need a better way to understand what digital interactions signal a deal is moving," said Dustin Sapp, TinderBox co-founder and CEO, in a statement. "With TinderBox Signals, we're making it easy for executives and sales teams to identify in real time which buyers are engaged and what specifically they're viewing to prioritize follow up and close deals faster."

TinderBox Signals provides an online interface to create, define, and subscribe to personalized alerts that identify specific action taken on any online proposal, contract, or presentation powered by TinderBox. Customers can identify whom within the organization should receive alerts via email or mobile, the frequency with which alerts are sent, and which specific actions trigger alerts.

"Great sales teams blend speed, precision, and accuracy to connect with customers and anticipate their needs throughout the buying process," said Matt Gvazdinskas, director, Salesforce.com platform team at ZirMed, in a statement. "With TinderBox Signals, we'll give our team a powerful new solution that they can control to better understand how and when customers interact with sales materials to prioritize follow up and keep the sales process moving."

TinderBox Signals will be generally available Oct. 12.

TinderBox Signals is the latest innovation in the company's expanding suite of online sales productivity technologies. The announcement follows the launch of TinderBox Close, its online contracting solution that embeds DocuSign with TinderBox's workflow, automation, and analytics.

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