Chris Poad, director of seller services at Amazon UK, explains the benefits of
selling via the Marketplace and using Amazon’s fulfilment service

E-commerce has revolutionised the world of retail, opening up new channels and opportunities.

Selling on Amazon is simple and easy, and selling on Amazon internationally is an ideal way for sellers to access new customers, grow their business and diversify revenue sources.

Amazon has more than two million active seller accounts worldwide – and provides the tools and support to help sellers expand overseas, step by step, taking much of the complexity, cost and effort out of reaching new markets abroad.

Q. What is Amazon Marketplace?

A. Amazon Marketplace offers a simple platform for sellers to sell their products on on Amazon. Everything from kitchenware, luggage, music and office products to games and toys can be sold across Europe.

Q. Can anyone become an Amazon Marketplace seller?

A. Yes. Selling on the marketplace is simple and easy. Visit services.amazon.co.uk for details and to start selling now.

Q. How does Amazon sell to millions of customers across the whole of Europe from a single seller account?

A. Amazon allows instant access for sellers to sell their goods online in Europe. Amazon has unified its European marketplaces, meaning sellers can create and manage their product offers in one or several marketplaces, including Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it and Amazon.es. Sellers can control what they sell and where, and manage their European business from a single Amazon seller account.

Q. What is Fulfilment by Amazon?

A. Fulfilment by Amazon (FBA) is when Amazon takes care of order fulfilment and processing as well as customer service for products. It allows sellers access to Amazon’s resources; fast, free delivery options for its products; and customer service help in local languages. Products are sent to an Amazon fulfilment centre, where sellers’ products will be stored and then picked, packed and shipped to their destination, across Europe.

FBA also provides a pay-per-use flexible model. All sizes of business can use FBA and can decide to send part of or all their inventory at any time, scaling up and down to meet the business’s needs and any peaks in demand.

In a recent Amazon survey undertaken in 2014 among active FBA Sellers in the UK, 85 per cent reported enjoying a sales increase, and 53 per cent reported a sales uplift of 20 per cent or more after they started using FBA.Learn more here »