London

JLL named Best Performing Property Brand for second year running

LONDON, 18 MARCH 2014 - For the second year in a row, JLL has been named Best Performing Property Brand at this year’s 12th Annual MPF Awards for Management Excellence held in London.

The awards, which took place on Wednesday 12 March 2014, are an integral part of the MPF International Management Excellence Summit, in association with Harvard Business Review, Financial Times and Google Enterprise.

Brant Long, JLL Brand Director who accepted the award on behalf of JLL, said: “It is a real honour that our industry peers have selected JLL for this award; you only need to see the other names shortlisted to understand that this category represents the cream of real estate firms.”

Charles Doyle, Chief Marketing and Communications Officer at JLL, added: “I’d like to thank all our people for their continued focus on clients across all the markets we operate in. The strength of our global brand demonstrates the trust that our clients place in our people to deliver real estate services globally, using the latest technology and providing industry leading research.

“Underscoring our global scale and modernizing vision for the future, we recently shortened our name to JLL and introduced a new logo. This is a natural evolution of our brand as we continue to expand globally and across a range of service specialisations. It also represents our adaptation to communication styles in different countries, languages and channels, especially digital and mobile channels.”

MPF is a UK-based professional body that represents the leadership teams at professional firms to government and other audiences. The awards scheme recognises the contribution of specific management disciplines and focuses on leadership, collaboration, vision, brands, operational excellence, client relationships and financial performance.

This year’s brand awards were UK-focussed, and the results were collated by Acritas, who interviewed 300 buyers of property services—including investors, owners and occupiers—about the range of factors they consider important and valuable in service providers.