In its annual look into the new year, the Economist has stated that it believes that 2019 will be “the year of the vegan.” In light of recent victories for animals and the quickly expanding vegan foods market, we think they might be right.

According to John Parker’s article, veganism is going mainstream in 2019, especially among millenials. Already, at least 25% of americans between 25 and 34 years old say they’re vegan or vegetarian. And it seems like that number is only going to rise going into 2019.

2018 has seen huge victories for animals, including many campaigns spearheaded by Compassion Over Killing which have led to expanded vegan options from companies like BOCA, Dunkin’ Donuts, and Starbucks. This year, the vegan market boomed, with research showing that 39% of Americans are “actively trying to eat more plant-based foods!” Going into 2019, this is easier than ever: new, innovative vegan products are hitting shelves and restaurants, and even meat giants like Tyson foods are pivoting to plant-based product lines and investing in vegan companies.