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Tuesday, October 8, 2013

A couple of weeks ago I spent an hour at
Newmarket’s Dry & Tea - like I need any excuse! - snacking on
small-but-perfectly-formed nibbles and experiencing a blow wave and style using
Pureology’s newest collection.

Called a totally ‘fresh approach’ to
cleansing colour-treated hair, the all new Fresh Approach range is Pureology’s
first dry cleansing collection for - yep, you guessed it - coloured hair. Pureology
are a brand that was created around the need for a kinder approach to coloured
hair, and they never cease to amaze me with their innovations and beautiful new
products. They also have one of the strongest sustainable business models that I
have ever seen, so it’s no surprise that the emphasis for the new range is
saving water, as well as time and your colour!

I have fallen in love with Fresh Approach Dry
Shampoo, which is for all hair types and gently refreshes hair from root to end,
providing a satin smooth finish and oil control throughout. I love the fact
that it is low mattifying in particular - my darker locks can easily be dulled
by the average dry shampoo formula but this keeps the shine without fail.

The other new release is the Fresh Approach
Dry Conditioner, which is for dry, undisciplined hair as it restores softness
and shine while managing frizz and static through the lengths in between washes.
Dry conditioner is ideal for dried-out strands that are over-processed or
over-styled, and this baby also adds shine and leaves hair soft to the touch.

Every time colour-treated hair comes in
contact with water, colour-stripping “water abrasion” occurs. The 100 per cent
vegan formulas in the Fresh Approach prods help reduce exposure to water
abrasion – the number one cause of hair colour fade - by 40 per cent when used twice a week in
place of water cleansing. This extends the life of your hair colour by up to four
weeks, so essnetially you’re saving water, time, your colour AND money! Love
that…

The Pureology Fresh Approach Dry Shampoo and
Dry Conditioner have an RRP of $37.50 each and are available nationwide at all
Pureology salons.

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By Helene Ravlich

About the author:

Helene Ravlich is a freelance writer based in Auckland, New Zealand. A self-confessed beauty fanatic with over fifteen years in the business of writing about all things pretty and beautiful, she has a passion for organic formulations and high performance skincare and is constantly on the search for THE perfect red lipstick. Mum to eight year old whirlwind Wolf, she has written for magazines, websites and newspapers in New Zealand and internationally and loves music, dogs and a good red wine.

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The work on PB is copyright. Apart from use permitted under the Copyright Act, no part may be reproduced by any process, nor may any other exclusive right be exercised without the permission of Helene Ravlich, 2009.

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Pretty Beautiful claims no credit for the images or magazine content featured on the blog and operates on the understanding that if we receive any complaints about the use of content or images they will be removed. To request the removal of content or images please email helene@mshelene.com