Beyond user reviews – how to boost conversions by mining TripAdvisor

TripAdvisor is now home to 190 million reviews – that’s a staggering amount of content.

And for travel marketers, it’s a messaging gold mine.

Hidden within all those compliments and complaints are words and phrases that can be “swiped’” and then used to write copy that will persuade prospects to sign up for your newsletter, book a room or download an app.

That’s right: I mean actually using your customers’ exact words as the written content on your website – especially for headlines, subheads or other bits of copy that must snatch your prospects’ attention.