BitTitan Launches Migration as a Service

Cloud-services enablement provider BitTitan on Tuesday introduced its new migration as a service aimed at helping IT service providers create new migration revenue streams for Microsoft Office 365.

The first workload available through the program is for legacy email archives, including Veritas Enterprise Vault and EMC SourceOne.

Rocco Seyboth, BitTitan’s vice president of product and marketing, tells Channel Partners that most IT service providers are still operating in a reseller-style business model. Once they sell a customer a cloud product like Office 365, “they struggle to monetize that customer relationship further,” he said.

“The best way to realize additional revenue from customers after selling them a product is to offer onboarding and migration services for that product,” he said. “But how does a partner offer migration services if they don’t have engineers on staff? Or if they have some engineers on staff, but they aren’t experts at every workload they sold to the customer? Continuing with the Office 365 example, many Microsoft partners are experts at email, but they lack the resources and technical expertise to deal with OneDrive and Skype for Business. Our goal with [migration as a service] is simple: Enable all partners to attach onboarding services to the products they sell even if they lack the resources or technical expertise to do so.”{ad}

Archive Migration Service includes: built-in net profit for partners ranging from 30 to 50 percent; access to archive migration sales personnel to help partners close deals; consulting on best practices for configuration, migration and user experience; complete white-glove implementation by engineers; migration of mailbox archives and journal archives; end-user experience with full “stub” management and rehydration; and reduced risk with detailed chain of custody and exception reporting.

“Partners are crucial to a smooth onboarding experience to the cloud for customers,” Seyboth said. “But many customers work with a trusted advisor that lacks the resources and technical capabilities to migrate them to every cloud platform they adopt. By enabling all channel partners, even resellers, to attach onboarding services to the products they sell, they’ll eliminate most of the pain and complexity their customers experience during onboarding.”

Partner response to the [migration as a service] has been immediate,” he said.

“Even before the offering was officially launched, we’ve already helped dozens of partners migrate thousands of users to the cloud with [it],” Seyboth said. “More importantly, we helped those partners realize highly profitable revenue from the projects that was out of reach for them before.”

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