d: a public image, reputation, or identity conceived of as something to be marketed or promoted
Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al.The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.