The PANTONE SOLID GUIDE Set features a comprehensive collection of all solid and special effects colors. It is a versatile and trend driven set for multimedia and graphic designers, pre-press professionals and printers for inspiration, creation, specification, matching and approving color.

PREMIUM METALLICS Coated: 300 sizzling metallic color swatches developed to meet industry popularity of special-effect inks that can be durable, easily coated and printed without fear of any loss in luster, tarnishing or blemishing.

Colors are each displayed with coordinating numbers and ink formulations so that printers anywhere in the world will understand clearly how to best mix colors when matching on-press.

Colors are predominantly arranged chromatically to allow for ease in visually locating color families and ranges.

Printed colors bleed off both page sides so colors can be best analyzed for matching when guide pages are laid on top of printed works during evaluation.

Guides are produced on text-weight paper in order to best simulate the most commonly used industry printing substrate.

A lighting indicator tool can be found at the back of each guide, allowing the user to instantly understand if current lighting conditions are suitable for accurate color evaluation and matching.

Purchase of this set includes a free download of PANTONE COLOR MANAGER Software, a $49 value. PANTONE COLOR MANAGER Software allows upload of all the latest Pantone Color Libraries into your favorite design applications.

All colors are printed using a uniform ink film thickness making them easy to match on press

PANTONE Colors are internationally recognized for color communication and are globally available

System supported by worldwide network of Pantone Licensees

Individual guide size: 1 5/8" x 9 1/4"

ISBN #: 978-1-590654-07-1

UPC #: 849572005460

Carton Dimensions: 10-1/2" x 4-3/4" x 2"

Locate colors chromatically or by number by using the indexes found immediately after the colors.

Compare and evaluate colors only under optimal lighting conditions. Use the lighting indicator tool found at the back of the guides or a light booth supporting either D65 or D50 light sources.

Over time, any and all papers will yellow and inks will fade. In order to ensure you have the most accurate color for specification and evaluation, Pantone recommends that you replace your guides and books annually.

For further assistance or questions regarding registration or installation of the PANTONE COLOR MANAGER Software, please visit pantone.com/pantone-color-manager-software, call us at 1 866.PANTONE or email us at sales@pantone.com.

TRANSCRIPT

VO (Chip Kidd): It’s Halloween, 1968 and that’s me, and that’s my mom, and that’s my brother. And my mom made these outfits for us. And we were totally obsessed and...I sort of never got over it.

SUPER: PANTONE® Presents

SUPER: 112 New PANTONE® Colors for Graphic Design

SUPER: New Colors, New Stories. Chip Kidd on PANTONE

VO (Chip Kidd): Sometimes your first idea is the best idea, but sometimes your first idea is the way too obvious idea. Most of what I'm working on is first editions of hardcover books, which are by their definition and form meant to be kept. Color plays a role in the process and terms of what is possible. Do I want new colors? Well, who would ever not want new colors? It just literally gives you more options and it gives you more to think about.

VO (Chip Kidd): New colors to me means new stories to tell and new ways to tell them. New colors, new stories.

VO (Eddie Opara): That's a...I got it, actually. (Laughter) Initially I designed because I was told to. As a kid, the first think I ever designed was a logo for my Mum's association. She was my first client. She was my first argument. She was also the first time I actually quit a client. I loved working the abstract. That to me is very sort of, um, forthright. Truthful, a fundamental thing for me is whether or not I see this sort of kernal of what I initially conceived in that. If I don't, then I know it's not my creation. Any time you see new colors, you're sort of enlightened to utilize them in a brave, new way. The PANTONE Book is quintessential. It's a book that when you open it, you can see what you've loved. It has a past, it has this sense of history. That's the reason why Pantone is perfect. It allows people like myself to reproduce that color again and again and again without compromise. It's always good to have new perspectives. There's so much poetry within color and how can one determine the sense of difference. We need to have diversity. New Pantone. New enlightenment.