Google AdWords convesion tracking code allowing to merchant monitor and evaluate your advertising campaign on Google AdWords. Merchant can measure the percentage rate of customers came to your e-shop from the campaign and placed an order, but also the return on invested funds.

In the last step choose "I make changes to the code" [12] option. You will able to see your Google AdWords Conversion Tracking code.

Copy, paste and save following values into PrestaShop module settings:

google_conversion_id [13] as Conversion ID [16]

google_conversion_label [14] as Conversion label [17]

You are done!

FAQ & Troubleshooting

My Google Tag Assistant (Chrome Extension) indicate broken Google AdWords Tracking code. Why and how to fix it? From the version 1.6.0.8 PrestaShop introduced a brand new feature "Move JavaScript to the end". This function not very carefully manipulating with all JavaScripts embed into source code and move them in the end of the page's source code. But this can bring damaging of the JS code and removing important parts. Finally some JavaScript code stop working.

Solution: Go into Back Office > Advanced parameters > Performance and set "Move JavaScript to the end" and "Compress inline JavaScript in HTML" options into "No".