..only if publishers adopt Wark’s perspective and provide new ways for people to encounter the written word. We need to stop thinking about the future of publishing and think instead about the future of reading.

Imagine a world where there’s a URL for every chapter and paragraph in a book—every sentence, even. Readers could point to their favorite sections in a MySpace update or instant message or respond to an argument by copiously linking to the smartest passages in a recent best seller.

De term ontdekken krijgt hiermee een nieuwe betekenis.

This would massively improve what bibliophiles call book discovery. You’re far more likely to hear about a book if a friend has highlighted a couple brilliant sentences in a Facebook update—and if you hear about it, you’re far more likely to buy it in print. Yes, in print: The few authors who have experimented with giving away digital copies (mostly in sci-fi) have found that they end up selling more print copies, because their books are discovered by more people.

One of the chief pleasures of a book is mental solitude, that deep, quiet focus on an author’s thoughts—and your own. That’s not going away. But books have been held hostage offline for far too long. Taking them digital will unlock their real hidden value: the readers.