Sarah first realised there was gender diversity issue when Unruly received its Series A funding in 2012, which shone a spotlight on the business. She was invited to speak at entrepreneur-focused conferences, which made her more aware there were very few female founders, and even less female tech founders. She maintains however that it helps to have diverse leadership.

On the subject of wellbeing, Sarah and her co-founders, Scott Button and Matt Cooke care about their culture and teams and still hold founder interviews with every new joiner. Sarah emphasised: “the best legacy for the long term [health of a business] is fantastic people.”

Sarah is quick to point out that wellbeing isn’t just about perks – although Unruly provides free breakfasts, and has fantastic new offices in the Whitechapel Building – she feels that people thrive if they have autonomy to do the work they love and feel in control of their environment. Happiness in the workplace is really important.

Sarah’s best advice from a college supervisor was “Courage!” And she explains that as taking a deep breath and ‘going for it’. She’s sure that’s all that lacking for most people and the difference.

View a snippet of the interview here/below. Follow us on twitter @NABS_UK and see #NABSTuesdayClub to check in for our next Tuesday Club Talk.