February 15, 2007

A couple of weeks ago I attended a seminar run by the design council which explored the ways in which to encourage small businesses to use design as part of their strategic thinking. The idea being that investing in design should be thought of in terms of benefit and investment just as much as say, employing more staff, investing in technology etc.

I've set up a little site very quickly using the free google.pages tool - its very easy to use and has allowed me to trail a new idea I have. I'm still not very sure what its about, but I'm thinking about it as an experiment. I would welcome your comments and appeal for hypothetical problems to solve. These are strategic problems where design would play a role in solving them.

This is very different to the usual route I take as a graphic designer, (less image-maker, more conceptual) but the idea is to allow yourself to multi-task - to be the creative - the solution could be product, print, web-based or simply a concept. I know that many people do this already, but as I think more about this, it could become quite interesting.

we'll see - I wanted to explain the appearance of these new pages and hope you'll forgive me as I have a little play.