Supporting Persuasive Technology Lab's Mobile Health 2011 conference

This funding provides partial support for the conference Mobile Health 2011: What Really Works, to be held May 4 and 5 at Stanford University. The conference will focus on practical issues: changing people's behavior; evaluating the impact of using mobile health care as part of a multifaceted solution to improve health behaviors; SMS (Short Message Service) as an intervention platform in the United States: keeping users engaged; and using peer influence and group reinforcement. In addition to providing support for the meeting's infrastructure, the funding will cover the full cost of attendance for 40 students who are studying mobile health and behavior change. Other conference sponsors include McKesson, AIDS.gov, Genentech, Google, Kaiser Permanente, American Heart Association, and Institute for the Future. The grantee will provide sponsorship acknowledgment on its website during the sessions.