Technology and tools to drive engagement and revenue

Tag Archives: aggregation

CrowdyNews is social media aggregation tool that uses proprietary technology to comb specified sites/accounts/news feeds and pulls in relevant conversations and content. A widget scrolls the aggregated content on the home page and users can select “full screen” to display all of the content.

The Chicago Tribune uses the technology to power their news.chicago.com platform, which includes news, sports and entertainment categories. Digital First Media is using the technology on their newspaper sites (and calling it SocialWire) to enhance local content. The New Haven Register, for example, uses CrowdyNews to aggregate content from various Twitter accounts, RSS feeds and video from several media outlets.

“For those of us with a tight budget, little tech know-how, and even less time, there is still hope for adding multimedia into your communications plans. In not much time at all, you can produce a powerful photo slideshow or video with some fairly simple tools.”

“Authors these days are more than authors. We must not only write, but edit, organize, blog, friend, tweet, connect, converse, advise, reciprocate, share and share again. These five apps (and I mean “apps” beyond the mobile-only kind) help me streamline these tasks so that I can spend more time actually writing and sell more books.”

“Digital tools help produce quality content online, but it can be tough figuring out where to start. Here are 10 online tools that can help improve journalists’ reporting and storytelling, and engage readers in multimedia.”

Use: Increase user engagement by surfacing content that is being shared frequently in a specific community

Spun is a news reader app/discovery engine that curates content that is being shared frequently in a specific community. Spun, originally, focused on content in 12 cities. But unable to scale, the new version of Spun now aggregates (algorithmically and with editorial staff) popular content regardless of location.

Media companies should consider partnering with Spun to leverage their platform in their community, using the media company’s local staff/resources to help uncover frequently shared content.