Why does this bottle of water cost $100?

This month, Harrod’s department store in London starts selling bottles of water for a staggering $100 U.S., claiming it is the ‘purest in the world’.

The expensive bottles, called Svalbardi, are filled with water from Arctic icebergs off the coast of one of the most remote islands in the world. And as the hefty price suggests, it is quite the mission to retrieve the water from its natural location.

A team must take an expedition to Svalbard, which is located between the North Pole and Norway. Here’s what that bustling spot on the globe looks like…

Only 13,000 750ml bottles of Svalbardi are produced at a time, and the company claims the pure results justify the efforts and cost.

What do you think? Would you pay $100 for a bottle of water, knowing the ‘purest in the world’? ~ Jason