Live-streaming is the latest way organizations are connecting with their customers and employees, and it’s paying off. An infographic from Marketo and Column Five says people are 10 times more likely to comment on a video than on other media formats.

If you’ve been thinking about trying live-streaming but don’t know where to start, check out this infographic. It offers stats on Periscope, Snapchat, Facebook Live and LinkedIn Video, so you can determine which platform is best for your brand, and it reveals other apps that will soon make their debut. (Hint: Keep an eye on Tumblr and YouTube.)