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10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who spend tens
of thousands of dollars organizing a make-it-or-break-it company
event designed to celebrate a company milestone and/or impress
prospective customers. Sometimes these events have big contracts
or sales at stake! Yet, often planners will fall short on the
most critical aspect of planning the event-the invitations! After
all, before a client steps foot into your venue, or even confirms
attendance, the invitation sets the tone and leaves the first and
most important (and lasting!) impression!

Have a look at this compelling list of "10 Reasons Why Your
Company Needs Custom Invitations". The information in this
article may very well be worth thousands of dollars to your
company!

1) Double Exposure! - Before, during, and after the event,
your invitation represents your company with guaranteed staying
power to the date of the event. It's better than an ad! It's an
ad with a useful purpose that MUST be reviewed, responded to, and
kept securely for weeks or months to the event date (and even
after!)

2) The "U"-Factor (Ubiquitous Factor) - Simply put, stunning
invitations get noticed-everywhere. They get tacked up in
communal areas (bulletin boards, lunch rooms, reception areas,
etc) or passed around your guest's office, management, other
potential clients or partners. How do you get "stunning"
invitations? Through a custom designer!

3) Stay Ahead of the Competition - If your company isn't
sending out excellent invitations, rest assured your competition
is! More and more companies are using custom invitations to gain
that competitive edge and "unique" distinction in respective
industries.

4) Image is Everything - A flimsy self-printed Times New Roman
font invitation card with perforated edges leaves just as
"strong" an impression as an elegantly shaped shimmering layered
silver pocket-fold emblazoned with your company logo. Which
"strong" impression would you have your company make?

5) Create Buzz - What? Excitement over a company or corporate
event? It's true. I recently created gorgeous custom invitations
carefully packaged and wrapped in the company's foil stamped
logo. They were labor-intensive but definitely memorable
invitations. The actual event was a debate between two respected
audio engineers - pretty dry by most standards. But the impact of
the invitations alone made it one of the most talked about events
in the industry!

6) Cutting Edge, Modern, & Savvy - An invitation allows
you to make a real statement about your company. Use this vehicle
to reinforce your image or insert a more dramatic contemporary
interpretation of your company image! It will get noticed!

7) Establish a Relationship with a Custom Invitation Designer
- Save time, money, and stress on your invitations! Develop a
personal one-on-one relationship with the right invitation
designer and you'll never regret it. Your designer will be able
to customize and anticipate your needs while avoiding or
preventing potentially costly errors or miscommunications!

8) Good Career Move! - We once had a client who was
responsible for planning a significant corporate event. We helped
him narrow down his choices to one custom invitation style and
was truly impressive and original. Long after the event, he
contacted us to thank us and explain that the custom invitations
made such an impact that he believed they helped him gain notice
within upper management circles which eventually lead to a
promotion! We can't guarantee that kind of success with all of
our customers, but it does illustrate that? with the right
invitations, anything can [and does] happen!

9) Professional, Knowledgeable, & Your Resource - Don't
Sweat the Details! Outsourcing your invitations to a custom
designer allows you to have better use of your time. Your
Invitation Designer is a resource for formatting tips/guidelines,
etiquette, invitation options, event-planning, and more! You'll
be confident you're making the right choices and having the
perfect sounding board for your ideas too!

10) Invitations are just the Beginning - A custom Invitation
Designer can help you make the right choices for all your other
stationery requirements. Perhaps you need web cards,
change-of-address cards, important Announcement cards etc. You
can save a lot of money and hassle by making your Invitation
Designer the one-stop-shop for stationery, accessories and even
gifts and gift-related items.

Just because technology is changing rapidly, doesn't mean you
can forget about the pen and paper. Event stationery is getting a
lot more creative and a lot more intensive. I'm constantly amazed
by how many company staff people planning events miss out on this
golden opportunity to showcase their event, company and
product.

Laura's work has been featured locally and nationally across
print and television. Her public and commercial clients range
from brides to wedding and event planners to celebrities in
Canada and the United States. For additional articles and
resources, information on Laura Paladino, her invitation design
collections, or her select bridal boutique products and studio
services, visit http://www.laurapaladino.com

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