Headline: Perfect Home For New Family
Classified: For Sale twelve-year-old Colonial Home in country club on one-half fenced in
acre. Three bedrooms, and two full bathrooms appliances included. Close proximity to
schools, churches, and shopping center. Fir

1. Pitch
SFX:
KIDS PLAYING
Announcer:
The best way to keep your children healthy active and happy is
Vita-Health Bread. Vita-Health Bread is full of all the essential
vitamins and minerals your children need and a taste theyll love.
SFX:
UPBEAT MUSIC
Anno

Target: Adults 25-35 (Who keep up with changing technologies
for everyday use, and who travel.)
FRAME 1: MS:
TWO MEN ARE WALKING THROUGH THE DESERT
LOOKING TIRED AND WORN.
MAN 1: I dont know why I listen to you. You have the worst sense of
direction of an

WVU Fiestaware
Dear Mountaineer Alumni:
As a former WVU student and now a proud alumni we want to extend to you an
incredible opportunity to showoff your school. We are offering a limited line of WVU
Fiestaware that sports the famous Mountaineer logo. Now

IMC
Tactic #1
West Virginia University should sponsor an essay contest called The Missing Piece,
where high school seniors who would like to attend WVU can receive scholarship
opportunities. The perspective student can write a 10-page essay on why they fe

Newspaper Ad
Brand: Diamond Direct
Target: Men who are getting married for the first time. Age 23-32
Headline: Youve impressed the girl.
Subhead: let us impress her friends.
Copy A: Choosing an engagement ring is a big decision. Many friends and family wh

Lab #11
Advertising 315
Client:
The Humane Society of the United States
Target:
Adults 35-55
Who have a pet, or who would like a pet.
Who donate large sums at least once a year
Who donate throughout the year.
Marketing PR Strategy for HSUS
Objective:
Unif

Lab 4
Advertising 315
9/29/06
Product: Kodak EasyShare 8-Megapixel Zoom
Target: Adults (18-30)
Young Adults.
Young Families.
o With at least one child on the way.
o Who consider family and memory preservation important.
With a household income of $45,0