Great Pay Per Lead Site Tips To Grow Your Business

Pay per lead benefits businesses tremendously. Many businesses find that it is necessary to acquire new customers constantly to grow. Very few of us have those customers simply waiting to sign on the dotted line yet each new customer that we acquire adds to our revenue. A report provided through BPM forum states that 80% of all leads generated by most companies are not followed up on properly.

Your efforts at lead generation can really benefit you to the full if you apply the proper effort.

The Right Marketing Tools Should Be Used for Pay Per Lead

For those businesses trying to generate leads, the proper lead generation tactics must be applied.

Those tactics can include direct mail, PPC and email but all of them are designed for the purpose of generating leads. There are also other marketing tactics that can be used, including social media, print ads and public relations but they tend to be better for brand awareness or generating some viral interest. In order to do the job properly, the right tools must be used.

Mapping the Process of Gaining Pay Per Lead

Most business owners understand how expensive marketing can be so they don’t want to waste dollars in the process. A written process should be created that shows exactly what takes place once the lead is generated.

Track and Measure Progress

Counting leads and measuring the generation of leads is a marketing metric that can easily help you to make the most out of the best leads coming into your database. Cost per lead is one of those metrics but you might appreciate a lead to sale ratio as a better tactic, because it tracks the lead until a sale occurs.

Defining a Good Lead from a Mediocre Lead

Your marketing and sales teams should work closely with you to identify the ideal customer as far as job title, function and demographics are concerned. It is important that you take it a step further and look for the needs of the customer, along with any concerns and desires that they may have.

When you have this information at your disposal, the message to the customer can be tailored according to their needs.

Score the Leads Properly

Now that you can identify a good lead, a lead scoring system that is based on action and demographics can be created. The lead score can be assigned according to any number of different factors, including somebody visiting your website, coming to a webinar, downloading a document or visiting a tradeshow booth.

A Higher Score Means a More Likely Customer

Don’t stop trying

When you have a lead that says no, don’t simply toss them to the curb. The lead should be sent back to marketing so that further nurturing can take place until they are ready to make the purchase.

Online Marketing and Sales

Your marketing and sales teams should follow the same page. The marketing team is responsible for taking care of leads until they reach a particular score in your system. When that occurs, the lead can then be transferred to sales. Both of those teams should come together in agreement on the process.

Attracting new customers is possible by using these simple steps. Each lead that you receive can be properly nurtured and then turned over to sales. A more important factor to consider is that it is possible to determine which marketing tactics are working the best for you and adjustments can be made accordingly.

About ECA Ray

Ray is a manager at ECA Tech Inc. , Toronto's top Ecommerce software, website development and digital marketing company. He has been a programmer for 28 years. He has some good experience in integrating designs to various software. He has volunteered in numerous IT related free training courses all over North America and contributes articles on numerous blogs. He also participates in continued education classes at local colleges.

Recent Comments

Recently I needed a HTML5 interactive animation app for a trade-show booth. I had a very hard time finding a company who could do what I needed. The ones who could asked for very high rates until I found DTW. They did an amazing job though there were some little caveats which is to be expected as not all browsers render HTML5 the same way. Delivered App was great for our purpose however. Customer service relations was good and professional throughout the process. Highly recommend these talented guys.read more

Lisa R. Crippen

14:31 05 Jul 17

I have a Magento website to sell bread and desserts online. As my bakery only deliver to certain areas we needed a custom extension to handle our delivery system/charges. My original developer built the site okay but failed to customise it according to my specific needs. I looked high and low and found DTW team. So far they have well exceeded my expectations. Highly recommend DTW to Magento website owners.read more

james joe

20:27 07 Apr 17

Our Wordpress site got hacked a couple weeks ago and our webhost suspended the website because of malware. A good friend referred us to DTW and we are glad that he did. DTW downloaded the infected site, upgraded the wp version then pulled the theme and database out of the wp install and put in a new install of Wordpress to make sure there are no hidden hack codes anywhere and all in a very little time and budget. They have earned our loyalty.read more

Edward Bennett

03:14 05 Apr 17

I run a small home-renovation company. I have a little bit of programming knowledge so I had built a Wordpress website myself and installed some plugins. Site was not too bad. However, I soon figured out I could not get the plugins to do exactly what I need and my programming skill was not good enough to write a custom plugin myself. So I Googled for Wordpress web developers and I found DTW. They built me a custom plugin that helps my employees log their time into the system so I can send out invoices to customers through emails. They also helped me to speed up the site load-time. Even though I never met with the team in person, they were in constant communication through email, phone and web conferences throughout the development process. I am very happy with them and highly recommend to anyone who needs help with their Wordpress websites. I will get my Quickbooks plugin built by them as soon as I can create a budget for it. Thank you DTW.read more

Frank William

06:20 10 Jan 17

I run a small printing company and initially hired a company from China to add an online printing price calculator to our website. After trying to deliver for months they failed is when I hired DTW to do the same task plus to put our entire static website in Drupal as my research said it would be the best CMS for such demanding work. DTW has made us a mobile responsive website that does the calculation according to the formula I provided them with perfectly! It took longer than anticipated as the price calculating formula was much more complex than it looked also as we changed the formula quite a bit along the way but we are very happy with the outcome. I highly recommend DTW for any custom mathematical widget or extension for Drupal.read more

Dutch Bildrman

08:23 05 Sep 17

I am a skilled tradesman and normally, I get all my business through referrals. Since I don't get a lot of my customers asking to see samples of my previous work, I thought it may be best to put them on a website so I can show them to the refers as well as maybe get some new business. I found DTW by searching on Google. I contacted a gentleman named Ray who was a tremendous help. Not only did they built me a nice but inexpensive Wordpress website, Ray also took the time to teach me how to market myself over the Internet. I was previously clueless as to how it all worked. Very helpful guys! Two thumbs up!read more

Sharon Brown

17:47 29 Aug 17

Design Toronto web is totally rad. We have an old Joomla 1.5 site that uses a web service to acquire current rates from a local bank API. We needed to add couple more dynamic pages to the site but to our surprise, first few companies we hired failed to deliver. Turns out it's not such a simple task after all like we thought and php version used being obsolete adds to the complexity so only very few well qualified companies could do these type of work. We found among the few companies we contacted that the Design Toronto Web team was the most affordable. They completed the task successfully and on time. We will be engaging their services for sure when we want to upgrade our Joomla version to the latest one. They are top of the line and I'll recommend them any time of day!read more

Angel Marina

05:39 03 Dec 16

DTW team is really good. My site was seriously outdated and used a very old version of Joomla, however, had quite a few custom extensions to display custom data that I have collected over years. DTW developers upgraded Joomla to the latest and upgraded all the extensions including the custom ones. Throughout the project they communicated the issues with me very well. Thanks to have found this team of Joomla experts. They have earned my loyalty.read more

Charles Williams

22:42 29 Jul 19

Working with the Design Toronto Web has been a most pleasant experience! Their dedication and passion for what they do is exemplified by their unrivaled customer support and attentiveness to the specific needs of our business. We look forward to a long lasting and prosperous relationship with Design Toronto Web.read more

Richard Sullivan

09:56 30 Jul 19

"Whenever we’ve had ideas, they do some research and come up with a solution that better fits my business." ..."