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No to caskets, sanitary napkins and rolling papers. Yes to snowboards, skateboards and wine. After closely guarding their music and logos for decades, the surviving members of the Grateful Dead are significantly increasing their merchandising and licensing deals. The pioneering jam band's music has appeared in at least four movies since April, and over the last several months, the number of licensees has increased 20%, including new deals with Burton snowboards, Dregs skateboards and Wines That Rock. It's all in an effort to raise the Dead's profile among younger folks who may have no idea that Ben & Jerry's Cherry Garcia flavor is named after a real person. ...

Related "Mickey Hart" Articles

No to caskets, sanitary napkins and rolling papers.
Yes to snowboards, skateboards and wine.
After closely guarding their music and logos for decades, the surviving members of the Grateful Dead are significantly increasing their merchandising and...