I've given a couple of talks about the power of promoting your books on Amazon. People are always amazed by the dozens of little things they can do to create awareness on the site.

For example, in addition to soliciting customer reviews of your own books on Amazon, be sure to post reviews of other, more popular books that appeal to your target reader. And end each review with "[your name], author of [title]." It works!

It's all about planting seeds across Amazon and leaving bait in the places where your ideal customers are searching and congregating.

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The posts on this weblog are provided “AS IS” with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not necessarily represent those of my employer.