The Axis difference

Always looking forward

Axis doesn’t follow the market – we lead it. We’ve stayed at the forefront by constantly challenging the status quo. As the leading experts in our field, with a strong focus on R&D and innovation, we believe it’s our role to anticipate market needs, respond as quickly as we can and always deliver the best possible quality in everything we do.

Technology innovation and human capital

Our heavy investment in research and development has led to many industry firsts, including the world’s first network camera, the video encoder, HDTV and thermal network cameras. But, what makes us truly different is all the work we do behind the scenes.

Sharing information and intelligence is really important to us – it empowers us with knowledge. That’s why we work in such close collaboration with all of our partners. It’s also why we listen to the people who actually use our products and design our solutions directly based on their needs and feedback.

We are one

Our people-focused approach has helped us build a strong culture. We’re always open to new ideas, new perspectives, new partners and new ways of doing business, and we bring this openness to our relationships with our partners and customers.

We’re always listening to and learning from each other – that includes colleagues, customers and partners. In Sweden, we call this ‘Lyhörd’ and it’s a really important part of the Axis culture. We also believe in honesty and transparency, and so we encourage customer feedback and co-creation. That’s why we build our solutions on an open platform, so they’re flexible, scalable and fully adaptable to all of our customers’ environments.

It’s because of this open, inclusive approach to business and learning, we’re able to think big and be daring in everything we do.

A name you can trust

If there’s one thing Axis is renowned for, it’s quality. Quality is paramount across our entire value chain – from research and development to production, right through to recycling after use. And, it’s just as important within the relationships we have with our partners and customers.

We also demand the same exacting standards of quality from our partners, that’s why we ask them to sign our Supplier Code of Conduct and regularly perform audits to make sure they’re adhering to it.

Axis’ commitment to quality doesn’t end there. We also set very high standards for stability, safety and security, giving customers solutions that are reliable, functional and as user-friendly as possible. And, we apply those same exacting standards to our customer service.

It’s because of all this, Axis customers can be assured they’re getting the very best quality in everything, from start to finish – from the latest technology, to the most committed customer service. And, that’s the Axis difference.