Amazon reveals new Kindle Fire and Paperwhite Kindle in US TV ad

Last night an Amazon ad aired in the US featuring a Kindle with a blacklight, which looks a lot like the new Paperwhite device that we’ve seen leaked images of over the past few weeks.

At the end of last month a picture of the Paperwhite made its way onto The Verge, looking very much like the button-free Kindle Touch, but boasting an edge-lit display while still retaining the easy-on-the-eye, paper-like E-Ink screen.

However, it won’t just be all about the new backlit device later today, the ad also features a tablet with a larger screen, which we imagine is the new version of the Kindle Fire.

We’ll find out for definite later today, but check out the advert above from The Verge for yourself.

At the end of last month a picture of the Paperwhite made its way onto The Verge, looking very much like the button-free Kindle Touch, but boasting an edge-lit display while still retaining the easy-on-the-eye, paper-like E-Ink screen.

Becca is passionate about health, fitness and wellbeing. She’s particularly interested in wearable technology, how our mobiles can help us to get fitter and ways to introduce mindfulness and meditation into our busy working lives. As a northerner living in London, she loves exploring the city, going to the cinema at every possible opportunity and Instagramming everything that crosses her path.