Many Lanparty cases have this low box like structure to them, but most look very plane and boring. The Armor A30 instantly looks like a strong system from first glance; it just has the gamer look to it which always makes other people think that you "MUST" be packing something heavy equipment in there. With its LED blue lights and sharp edgy looks. Many of the big developers are now using a specific name and theme to their products lately, which are names like Amor, and Enforcer and so on, I wouldn't be surprised if next week one came out called Grenade. It refers to what the big games are all about these days, modern warfare. This technique does seem to be working on us all though, we all take interest in some names as hardcore as Amor.