Humane society Eat Kind

Logo / Branding / Illustration / Print for Charity Food Campaign

Humane Society International (HSI) are one of the only international animal protection organisations in the world working to protect all animals including; animals in laboratories, farm animals, companion animals & wildlife.

The Challenge

HSI United Kingdom wanted to run a farm animal campaign called EatKind to encourage people to eat less meat to increase the welfare of animals, for the benefit of the environment and for people’s health. To help them promote it they approached us to design a campaign logo together with supporting elements and merchandise, including a folded leaflet, branded tea-towel, fridge magnets and character t-shirts.

Our Approach

The timescale for the project was fairly tight to launch at an event, so we worked closely with HSI UK to efficiently come up with a selection of logo concepts. Once we had finalised the chosen concept we worked with them to create the branded illustrated tea-towel, t-shirts, fridge magnets and finally a simple folded leaflet containing information about the campaign and recipe ideas.

The Results

All the campaign artwork was finished on time for the campaign launch at Vegfest where the campaign was well received, and the merchandise proved very popular with the attendees and continues to be sold at events. We were also asked to create a couple more t-shirts aimed more at the male market.

Ongoing Aims

We are delighted to continue working with HSI UK on other campaigns including a petition website and an infographic.