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I'm a bit of ‘growth hacking’ cynic, to tell you the truth. It seems like a contrived way of referring to something which is essentially marketing. That was back in 2011. Little did I suspect that within a few years ‘growth hacking’ would become one of the startup world’s most ubiquitous processes. Eoin O'Hara talks growth hacking: its successes and failures and how you can achieve the former and avoid the latter.
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Starting up a business can be straight forward, and the same applies to raising small amounts of finance. The bigger challenge comes when the business is established, but still has a great growth opportunity. Taking a business from “small” to “medium” can be complex, challenging and risky – but the upside can be huge. Raising finance for this phase of growth can also be very challenging. This seminar will help you be ready to tackle these challenges.
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