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Media Guardian Innovation Awards 2010

Hayley from the Guardian dropped me a line to tell me about this year’s MediaGuardian Innovation Awards, which launched yesterday.

The Megas are in their third year and reward all that’s brightest and best across the media and new media landscapes.

Last year’s winners included a virtual surgery designed to fight cervical cancer, a ballet dedicated to football, a chocolate letter and an internet balloon race. The coveted MediaGuardian Innovator of the Year award was won by the BBC iPlayer. The ceremony last year was hosted by the lovely Lauren Laverne, and the provisional event date for this year’s is Thursday 25th March 2010.

Steve Busfield, Head of Media and Technology for Guardian News & Media (GNM), and chair of the Megas judging panel, said: “Never before has innovation in the media industry been so widespread – and important – as it has been in the last 12 months or so. The media landscape is undoubtedly changing, and we’re hugely excited to announce a range of new categories for the 2010 awards to reflect this shift towards new media and online technologies. As ever, we’ve got a top-notch judging panel this year, reflecting all corners of the media industry – as well as some of last year’s winners – and I’m sure that this year’s judging process will be just as hard fought as last year, with debate, discussion and dialogue as well as vehement argument.”

The categories for the 2010 Megas are:

Launch
PR
Advertising
Creative
Technology
Use of Web Platforms
Applications
Business Model
Startup
Community Engagement
Gadget
Independent media
Innovator of the Year