The cherry on top of it packaging it and telling it to your ideal client.

They lived happily ever after

Oh yes, Miss Marketing is in town! And has she some effect on Mister Branding? Yes she does!

“Wow! I’m lost!”, that’s what I hear you say. Don’t worry. The marketing boys and girls have a tendency to make things difficult once in a while (and by the way, for all you HR people grinning, you guys make it even more difficult :-))

But the truth is, it’s not that difficult.

Mister Branding: what you promise your clients

Miss Marketing: what you do to get your message or promise to the clients

OK, now that we know that, what marketing tools will we use? How will we get our message across?

There is one thing I want to add here. It’s not only getting your message across. It’s much more.

You cannot do everything at the same time, so why not choose the things you are good at first.

Keeping in mind that you choose effectively, ie where you can find your target audience.Some of my clients are good writers, they choose blogging, newsletters, E-zines.

Others prefer networking events. There are also the social media queens and kings….

So my advice, focus on the fields you feel comfortable in (keeping in mind… yeah yeah) and expand later.

It ain’t over until the fat lady sings
This is an ongoing game. So have your Personal Brand Strategy Plan ready and keep on tweaking it where necessary. Keep on delivering valuable content, stay relevant, set new goals, keep up with technology, nurture your network and never give up.