Below is a list of stocks I like* for my own portfolio at the right price. As an example: JNJ's recent price of $ 59.23/share is still below the $ 65/share I'd be willing to pay. Some other stocks on the list below are currently selling above what I'd pay (RMCF, PKX, HANS, LOW, MHK, MO) but I still think they are great businesses to buy shares of at the right price.

These are all intended to be long-term investments. A ten year horizon or longer. No trades here.

Tactically, these may seem difficult to buy with the S&P 500 having moved from a recent low of 872 on 7/10/09 to 951 as of yesterday. Mr. Market's mood has improved a bit.

Many stocks have rallied so the risk of paying more than necessary in the short-term is there.

Yet, another risk, of course, is missing a stock entirely because it continues to rally. There is no perfect answer to this. The risk of missing something you like when a fair price is available (error of omission) can be more costly than suffering a short-term paper loss.

Here are some thoughts on errors of omission by Warren Buffett from an article in The Motley Fool.And also...

"During 2008 I did some dumb things in investments. I made at least one major mistake of commission and several lesser ones that also hurt... Furthermore, I made some errors of omission, sucking my thumb when new facts came in."- Warren Buffett's 2008 Annual Letter to Shareholders

In other words, not buying what's still attractively valued to avoid short-term paper losses is far from perfect with your best long-term investment ideas.

To me, if an investment is initially bought at a fair price, and is likely to increase substantially in intrinsic value over 20 years, it makes no sense to be bothered by a temporary paper loss. Of course, make a misjudgment on the quality of a business and that paper loss becomes real (error of commission).

Bottom line: when highly confident that a great business is available at a fair price it's important to accumulate enough while the window of opportunity exists. Sometimes ignoring the risk of short-term losses is necessary to make sure a meaningful stake is acquired. Ending up with just the quantity of an eyedropper when I'd like a full glass is no fun.

Hey, investing is never easy.

Adam

* This site does not provide investing recommendations as that comes down to individual circumstances. Instead, it is for generalized informational, educational, and entertainment purposes. Visitors should always do their own research and consult, as needed, with a financial adviser that's familiar with the individual circumstances before making any investment decisions. Bottom line: The opinions found here are never a recommendation to buy or sell anything and should never be considered specific individualized investment advice.In general, intend to remain long the above positions (at least those that eventually become, or at one time previously became, cheap enough to buy)unless they sell for significantly higher than intrinsic value, core business economics become materially impaired, prospects turn out to have been misjudged, or opportunity costs become high.** As of July 17, 2009