Norwegian E-commerce

Population: 5,000,000 in 2011 – This is some of the most experienced online shoppers in the world and they know exactly how things work. Treat them well and you will have happy and returning customers.

How Norwegians investigate before they purchase:

Using a search engine (usually Google): 64%

Using price comparison sites: 58%

Reading reviews by other buyers: 49%

Looking at products in a mail order catalogue: 21%

Trying out or looking at products in retail store: 21%

Using social media for research: 21%

How Norwegians prefer to pay online:

Invoice: 18%

Online banking: 10%

Debt or credit card: 59%

PayPal: 12%

Purchases during 12 months:

Men: 1.275 EUR

Woman: 665 EUR

What Norwegians buy online:

Electronics (including computers and gadgets): 52%

Books and audiobooks: 40%

Clothes/shoes: 40%

Movies: 29%

Music CDs: 21%

Most common reason for people in The Nordic countries, to look for products outside their own country: