The deadline for the 3rd edition of the London Wine Competition is June 20, 2020. Submissions are open, enter your wines now.

Wine competitions are a big part of the industry, especially for brands that are looking to find recognition in the industry - and also know where they stand in the midst of the market.

After 2 years of consecutive success, the London Wine Competition, in its 3rd year is set to continue its aim of setting a true benchmark for buyers and consumers looking to buy wines of the best quality, price, and packaging.

All global wine competitions have been organized in the same way for years, by drinks being blind-tasted and judged. The London Wine Competition has broken with tradition and has brought a different approach to judging.

Beverage Trade Network, the organizers of the London Wine Competition asked over a hundred buyers across the globe about how they pick wines for their portfolios and lists. In the end, it all boiled down to three main aspects - Quality, Value, & Packaging.

With this, the unique judging process of the London Wine Competition was birthed. Apart from quality, the London Wine Competition also judges all the wines on their packaging and value for money. To be more precise, the London Wine Competition judges in the way a consumer would, when picking a bottle.

The average customer always looks at the price first. Then they look at the label and pick out the wines with designs and stories that appeal to them. So, these two things come before a producer even gets a chance to show how well their product is.

Putting this into place, the London Wine Competition judges wines based on three main criteria:

Quality

We celebrate the wines that are both enjoyable and easy to drink, wines that are well-balanced where their acidity, tannins and alcohol levels all work seamlessly together.

Packaging

What a brand looks like is how every consumer chooses their wines. Up to 70% of consumers would choose a new drink just because it looks good. So, well-designed packaging is a must-to-consider factor.

Value

To be a good wine, it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.

The last day to enter into the London Wine Competition is 20 June 2020. Get your wines judged by the real trade buyers from across the wine industry.

Judging Process

Wines that are entered in the London Wine Competition are judged by buyers with current direct commercial buying responsibility, and drinks consultants and experts who are also directly involved in the development of new brands or buying drinks for commercial resale.

2019 London Wine Competition Highlights

The 2019 London Wine Competition saw a plethora of wines from across the globe, with entries from countries such as Australia, United States, Uruguay, Azerbaijan, Spain, South Africa, France, Italy, and many others.

The winners of the competition can now look forward to added publicity in key markets around the world thanks to new partnerships that Beverage Trade Network has secured. This step was taken to give wine brands a larger platform and bring them in front of the widespread drinks industry.

From 2021 a selection of the medal winners in the 2020 awards will be exhibited at a special area at the global ProWein trade fair. Medal winners will also be presented to the trade at the International Bulk Wine & Spirits Shows taking place in 2021.

The following publications will be supporting and publishing the results from the three competitions:

Sommelier Business

BevRoute

Bartender Business

https://drinks.ua/

The last day to enter into the London Wine Competition is June 20, 2020. Get your wines judged by the real trade buyers from across the wine industry.

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