No Barriers

The Brief - to research previous explorers/expeditions, select a target audience and create a piece of communication design that captures the content in a new and exciting way.

Erik Weihenmayer is a an American explorer and was the first blind man to reach the summit of Mount Everest.

Erik co-founded not merely an organisation, but a movement called 'No Barriers' the mission is to help people with challenges to turn into the storm of life, face barriers head on, embrace a pioneering and innovative spirit and team up with great people to live rich in meaning and purpose.

Through Erik's organisation, I have re-branded it to create an experience, allowing people to take on the challenge of climbing Everest in a life changing experience. Putting people in Erik's boots, to embark on an adventure up a life-like model of Everest. The experience is split up into three different rooms at different points of 'Everest', where you will experience climate change, a decrease in oxygen levels and a change in terrain.

No Barriers Experience is for anyone. You will be guided by a well experienced blind guide, where the role will be reversed.