This year’s BlizzCon includes discussion panels with Blizzard
developers; community cosplayers; and Duncan Jones, director of the
upcoming Warcraft® film. Also taking place are
the StarCraft® II World Championship Series Global Final and
World of Warcraft® Arena Invitational, in which top pro
gamers from around the world will be competing for cash prizes and
ultimate glory. Jay Mohr is back this year to host the ever-popular
community contests, and SoCal punk legends Blink-182 will be performing
an epic rock concert to wrap up the show on Saturday night.

BlizzCon tickets once again sold out in seconds, but anyone can still
attend the event from the comfort of their home with the BlizzCon
Virtual Ticket. Viewers will receive over 60 hours of live HD
coverage of the event (including Blink’s sure-to-be-wild performance)
across five channels over the Internet. Virtual Ticket holders will also
receive all the BlizzCon-exclusive in-game goodies:

World of Warcraft in-game pet—the valiant Murkalot

To-be-revealed Hearthstone™: Heroes of
Warcraft™ card

BlizzCon-themed “Mark of Death” Diablo® III
banner

“Tearin’ Stitches” StarCraft II portrait and Stitches’ Hook
decal

DIRECTV® customers in the United States can also order
BlizzCon 2013 as a Pay Per View event and receive a free Virtual Ticket.
In addition, the BlizzCon opening ceremony and eSports tournaments will
be streamed free online at www.blizzcon.com.
More info on the Virtual Ticket can be found at www.blizzcon.com/virtual-ticket/.

“We can’t wait to get back to BlizzCon and share details about our
latest games with our most passionate players,” said Mike Morhaime, CEO
and cofounder of Blizzard Entertainment. “It’s going to be a truly
unforgettable weekend.”

BlizzCons of years past have featured an array of exciting panels,
unveilings, and entertainment, including the world debuts of the latest World
of Warcraft content, the first-ever public hands-on with StarCraft
II and Diablo III, and epic rock performances by Foo Fighters
and Tenacious D.

BlizzCon would not be possible without the enthusiasm of Blizzard
Entertainment gamers around the world and the generous support of the
event’s partners, who provide demo-station hardware, peripherals, and
more. This year's sponsors are Intel, NVIDIA, Sony Computer
Entertainment, DIRECTV, SteelSeries, GIGABYTE, Rosewill, and EVGA.

Best known for blockbuster hits including World of Warcraft®
and the Warcraft®, StarCraft®, and Diablo®
franchises, Blizzard Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes sixteen #1-selling games and multiple Game of the
Year awards*. The company’s online-gaming service, Battle.net®,
is one of the largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution
partners.

Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Blizzard Entertainment's expectations, plans, intentions or strategies
regarding the future, including statements about BlizzCon and the
BlizzCon Virtual Ticket, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors that
could cause Blizzard Entertainment's actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Blizzard Entertainment and
Activision Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current
expectations.