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Soccer is the world's most popular sport, and most hand-stitched soccer balls are made in Sialkot, Pakistan. Senda's founder Santiago Halty traveled there in May 2012 to put a face to the workers that make our soccer balls, and share their stories.

We hope to inspire the millions of soccer lovers at home and abroad to explore how to utilize their soccer passion to make a positive impact in the lives of others.

At home, we joined forces with soccer nonprofit organizations making an impact and, with the support of our customers, we provide brand new equipment to help those programs change lives.

We can only create this positive impact with the help of soccer fans, who help us spread the message of Fair Trade in soccer, and choose to buy ethically made gear. Hope you will join us too!
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