Best case: We get more ‘targeted’ ads. We supposedly want personalized ads so badly that we willingly give up deeply intimate portraits about who we are to the hidden data mining industry forever. Really? When did we ever have ANY meaningful choice about who collects and sells our most intimate personal information? See Duhigg’s NYTimes story.

Worst case: Hidden, technology enabled discrimination prevents us from getting jobs and destroys our reputations before anyone will meet with us. Companies like Rubicon literally know more about us than our partners, our mothers or fathers, our best friends, our children or our psychoanalysts. This information is used to harm us—-read Prof Sweeney’s paper on how ads like “YOUR NAME, arrested?” pop up next to the names of African-Americans but NOT next to Anglo-sounding names. What happens when future employers see ads like that when searching for information about you online? Read her paper here.

European citizens have far stronger protections for their sensitive health and personal data than US citizens.
Learn why and learn about solutions to strengthen US data protections. Register for free to attend the 3rd International Summit on the Future of Health Privacy June 5-6 in DC: www.healthprivacysummit.org