Tracking the success of your promotion

Digital marketing is powered by good data and awesome insights. If you’d like to see which of your online ads, newsletters or social media posts have earned the most attention, we have a range of ways you can track their success.

Overtime, this will help you see what’s working well with your promotions; whether it be the imagery, a compelling incentive, ad spend or timing etc. so you can continue capturing your audience in the better ways.

Option 1 – Adding UTM codes to your linksUTM codes are simple tags you can add to the end of a URL that will enable you to track where your traffic and sales have come from. They’re simple to create and really helpful in tracking the effectiveness of your marketing campaigns. To get started, download our handy how-to guide from the Downloads section of your Promoter Dashboard (under ‘Marketing & Promotions’).

Option 2 – Adding your Facebook pixel to your event page
This will feed the traffic and conversion data from any posts and campaigns you’ve made on your Facebook page (that feature a link to your iTICKET Event Page) straight to your Facebook account so you can measure their effect.

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Marketing & Design Manager for iTICKET, Holly comes from a background in branding, design and visual communications. She also brings her experience in producing and promoting a range of arts and community focused events, helping promoters and venues to captivate their audiences through iTICKET’s targeted marketing opportunities.

Welcome!

The iTICKET blog is specially designed for event promoters. It brings you the latest info about new features, services and clever ideas to help boost your ticket sales. We’d love to hear your thoughts - so feel free to comment, call us on 0508 iTICKET or email support@iTICKET.co.nz