Displaying items by tag: Product differentiation

Evaluating your Secret Sauce is the third step in the Ideas to Reality Methodology. The first 2 steps, “Start with Why” and “Value Proposition”, will help you determine what you have that uniquely positions you to deliver on your idea. This is your differentiator that will mitigate risk and increase your chance of success. Many entrepreneurs look at their product as their differentiator, but a digital product can usually be replicated. Your secret sauce is how YOU will get people to use and love your product. If you’re worried about getting your idea stolen if you tell someone then you don’t have a secret sauce. Without a secret sauce, products compete on price and sales tactics. Not a great recipe for success.