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Bruin fans have new tailgating options at the Rose Bowl for UCLA football home games, including the Ralphs Ultimate Tailgate and Bruin Spirit Zone.

The Fan Zone presented by Ralphs is located in Lot H, just outside of Gate A & B along Rosemont Ave. and Arroy Blvd. The Fan Zone is open four hours prior to kickoff and is free and open to all fans.

New in 2013 is the Ralphs Ultimate Tailgate, which offers fans unlimited food and nonalcoholic beverages beginning three hours prior to each game. Guests over the age of 21 will receive three free drink tickets, good for beer and wine. Admission to this area is $25 or FREE with a Ralphs receipt for $25+ of qualifying purchases. Fans can pay to enter the area on gameday with cash or credit card.

Another new addition to the Fan Zone is the Bruin Spirit Zone, which features multiple televisions, interactive games, a live DJ and a cash bar. Admission is free.

Other food and drink options are available in the Food Zone. Choose from Carls Jr., Teri & Yaki, Fat Sal’s, Robin’s and Italian Brain Freeze. Purchase a la carte items at any of the food booths and enjoy them at one of many tables in the area. Food vendors are cash only, with the exception of Carls Jr., which takes credit cards.

The Kids Zone presented by UCLA Health is a family-friendly area that features multiple inflatable play areas, a football toss, the opportunity to meet members of the UCLA Spirit Squad, raffles, giveaways and an area to greet the UCLA Football team as they enter the stadium. Admission to this area is free.

Also in the Fan Zone is the UCLA Store, which will have UCLA apparel, sideline gear and accessories for sale, as well as various booths and exhibits.

The football team starts their Bruin Walk at the Fan Zone, between the Chancellor's Tent and Food Zone, along Rosemont Blvd. and continuing through the middle of the Fan Zone toward the stadium. The Bruin Walk begins at approximately 2.5 hours prior to kickoff.