Promotions- We produce four annual advertising programs with activities and decorations in the downtown area.

Partnerships- We work with area groups to promote both awareness of the Main Street Program and the products and services of its members. Our partners include the City of Arcata, Humboldt State University, The Arcata Marsh and Wildlife Sanctuary, the Humboldt Crabs, Northcoast Children's Center, Farmer's Market and local restaurateurs and hospitality providers, non-profit organizations and citizens.