The San Antonio Spurs are never the “it” team. Never the sexy squad with high-flying stars casual fans gravitate toward in the postseason. The collective national will was behind Stephen Curry and Golden State last round. Then a whole lot of prognosticators — very smart, good ones — picked Memphis this round. The Grizzlies were the new hot team among the basketball cognoscenti.

The Spurs don’t care.

San Antonio remains what they always were — very good, very efficient, very smart and a beautiful thing to watch if you truly love the sport of basketball.

Sunday afternoon San Antonio raced out to a 28-3 lead at home, pushed back on Memphis’ big third quarter run, shut down Zach Randolph (2 points and a -28) and cruised to a 105-83 win. San Antonio now leads the series 1-0.

Memphis will not be rattled; they will be a much better team Tuesday night in Game 2. They have been adjustment kings this postseason — they have lost Game 1 of every series and eventually won four straight to end it.

But their adjustments are going to be a lot more difficult this time around. Plus, that Gregg Popovich guy who coaches the Spurs is pretty good at adjustments, too.

Tony Parker carved up Mike Conley, getting into the teeth of the Grizzlies defense all game on his way to 20 points on 14 shots, plus 9 assists. Kawhi Leonard had 10 points and was 4-of-5 from three. As a team, the Spurs were 14-of-29 from three and that was key to this win.

After playing the Clippers and Thunder, this was a radically different offense the Grizzlies faced — both those first two teams key off just one guy (Chris Paul and Kevin Durant). The Spurs are not like that, they are diverse and will beat you with what you give them. The Spurs often attacked at the top of the key then got into the paint, the middle of the floor, with three point shooters in the corners. The Grizzlies defenders that were supposed to rotate had an impossible choice — leave the hot shooter from three or stop the layup. They couldn’t do enough of either.

(The Spurs, on the other hand, played the two big men combo of the Lakers in the first round, Dwight Howard and Pau Gasol, which helped prep them some for this series.)

Memphis did a solid job all night defensively of taking away the Spurs first options on offense, the preferred shot out of their sets, but San Antonio is better and more efficient at their second and their options than any team (Miami might want to argue that). Danny Green had 16 points, Matt Bonner hit 4-of-6 threes, and when the Spurs are doing that you’re in trouble.

“We’ve played our bench all year long and they’ve probably gained a little bit of confidence through that,” Popovich said in his post-game press conference (broadcast on NBA TV).

Memphis got better as the game wore on, but the Spurs found a rhythm and once the shots started falling even when Memphis started to contest it didn’t matter the Spurs hit everything.

Meanwhile, Memphis could not get in a rhythm at all.

San Antonio fronted Zach Randolph in the post and Memphis reacted like they had never seen this before. Mike Conley was never comfortable and shot 5-of-12. As a team Memphis never looked comfortable.

Except for Quincy Pondexter — he came in hot off the bench in the second half with 11 third quarter points on 4-of-5 shooting that quarter (he had 17 points on the night to lead Memphis.

He helped spark a 10-0 Grizzlies third quarter run that had the San Antonio lead down to six. But then the Spurs answered with a Manu Ginobili three, a Bonner three, then a Ginobili driving layup. By the end of the third quarter the lead was 16 and most of the fourth quarter was garbage time.

Lionel Hollins and the Memphis coaching staff have a lot of work ahead of them. They have to cut off the San Antonio penetration in the paint (that collapsed the defense and left Spurs shooters alone at the arc), they have to get Zach Randolph the ball in spite of the front, they have to get some floor balance.

They have done it before in the playoffs. It’s just going to be harder this time because the Spurs are very good. In case you forgot.