Pink Tie

Pocket Square Clothing

The Columnist

Pocket Square Clothing

"Street style is the mergence of a particular street subculture with the broader appeal of mass production and consumerism. Yuniya Kawamura argues that Japanese street fashion is “reflected in their [Japanese teens] norm breaking and unconventional, yet commercially successful styles that have emerged out of different street subcultures” (Kawamura, pg. 48). These photographs exhibit the "street style dandy", and in this case, meaning the unique combination of subcultural (yet enjoying success in the mainstream) hip-hop influences with the unconventional refinement, wealth and fashion-consciousness of the late 20th century dandy. The dandy is more explicitly embodied in the formal suit jacket, the Pocket Square and thin tie, while the subtle Los Angeles urban and hip-hop influences are seen in the more casual, yet carefully and purposefully chosen, accessories, such as the sunglasses, colorful jeans, belt, and shoes. The way in which the person in these photographs is wearing the clothes is also an expression of both the dandy and hip-hop fashion styles, whereby outgoing and confident personas, reflective of the bold style choices, are important in demonstrating a kind of high position in society irrespective of actual socioeconomic status.

His name is Rodolfo and this “Street Style Dandy” was spotted in our very own backyard. He is a USC architecture student, and has even started his own clothing company, Pocket Square Clothing: A Gentlemen’s Clothing Company."