The #Breadwinners Project is a new initiative focused on more deeply understanding the needs and challenges of American female breadwinners, who now make up almost half of all U.S. household breadwinners.

The mission of The Breadwinners Project is to further our understanding of the rapidly growing female breadwinner population, and use these insights to help shape strategic solutions for both the private and public sector to drive opportunity, equality and inclusion for women in the work force, now and in the future.

"We believe that it is ultimately the responsibility of every engaged, thinking person to notice the patterns of change, to knit together interdisciplinary clues and create new possibilities, new innovations and new transformations in the world. This is where we want to put our energy, in problem-solving for our current realities in the spirit of creating new futures. This is why we started Hello Q."