HOW

1. Getting to know your business and priorities

Whilst Caudwell CR has extensive, in-depth experience of food, beverage and luxury lifestyle brands, each client is unique and has different needs. We will dig down and work with you to discover and define your communications and relations requirements.

2. Working together to develop a detailed plan

Building trust with media and customers is a step-by- step process. Caudwell CR will work alongside you to create a credible, realistic plan and a set of deliverables to project the right brand image and build footfall. We need to establish a baseline of facts and figures in the beginning to monitor the progress and final outcomes.

3. Implementation of the plan

This is about turning the plan into action. Proactive and tangible relationships produce effective results… and Caudwell CR excels in this department. We will use our extensive media relationships and business development prowess to create real impact for your business.

4. Assessing results and impact

The true test of whether a plan is working or not can be viewed in the figures – be they footfall, media awareness, increased spend per head, third party endorsements etc. Caudwell CR will work closely with you to monitor these figures and the competition so that you can stay ahead of the game.

5. Ongoing development

Working in conjunction with you, we will regularly assess the progress we’re making, what’s effective, areas that can be improved and we’ll think up innovative ideas to help move forward.