Phlow : Reputation (Press Release)

Armed with attention-commanding and lyrically sharp bars, Phlow let’s her words take the lead in her dynamic new visuals for “Reputation.”

The Lagos, Nigeria-based MC receives ample screen time in these slick visuals from director RCube, but it’s only right that her rhymes are the focal point. Her powerful prose gets complemented by sleek animations, sharp cuts, and tight editing, all of which is bolstered by the head-nodding, rugged production from Teck-Zilla. And for those wondering, yes, that’s a flip of Yvonne Fair’s classic “Let Your Hair Down,” ringing out across the instrumental.

Just as the track itself was a strong introduction to Phlow and her commanding presence on the mic, the “Reputation” video emphasizes that she’s a rapper you better start following, lest you be left behind once she delivers more material. Be on the lookout for new music from Phlow, and the rest of her Str8Buttah crew for that matter, in the near future.

Phlow (real names Stephanie Asuai Eyime) is a Lagos based emcee. Influenced by veterans such as Run DMC, Nas, Nelly, Drake and her older brother-who was in a gospel rap group in the early 2000s. She started penning rhymes as a means of expressing herself in her late teens and ventured into recording later on.Teaming up with local producers, she was seen as a force to be reckoned with in college where she joined a group(Jinus) and recorded a couple of demos and collaborations with other aspiring emcees. She later moved back to Lagos after completing her degree in Comp Sci and continued recording while working a 9 to 5. She later met Montreal based producer and Str8Buttah founder Teck-Zilla via a mutual friend. The 2 initially planned to record 1 song for a now defunct project but developed a mutual working chemistry and opted to record an EP which helps to showcase Phlow’s lyrical and song writing abilities. The Ep was produced in its entirety by Teck-Zilla and its titled “Mind, Body and Phlow”. In the interim Phlow got 2nd place position in the Skull Candy Nigeria sponsored “YBRIAL rap competition” by Terry Tha Rapman, she was also one of the top 5 winners in the Hennessy VS Rap Class of 2015 (hosted on BeatFM). On the improv scene she has been holding her own at the weekly rap/variety show called Don’t Drop The Mic(at Bogobiri). She has also performed at various shows at Freedom Park, Chill Time on Sunday(Soul Lounge) alongside soul singer Maka and the Boardmembers band.