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SRDS.com direct marketing database updates through July 2015

The 2015 MARS Consumer Health Studyshows us that drug stores live up to their name with nearly half of the 170 million Rx purchasers buying medication, whether Rx or OTC, at chain retail stores. Perhaps because of the convenience of one-stop shopping, almost 40% have made similar purchases at their local supermarket, a mass merchandiser, or club store. Those opting to skip the store entirely purchase medication through their insurance mail order pharmacies (18%) or online (10%). Types of online sites can vary from online pharmacies (in and outside of the U.S) and websites of drug store chains, to mass merchandiser or club store (e.g. Sam’s Club, Costco) websites.

Who are the Rx purchasers buying medication at chain retail stores or through their insurance mail order pharmacies?

Are more likely to attend professional/college sports events, adult education courses, play soccer

59% are age 60 or older

49% are retired

58% are married

Most do not have a child under age 18

3 in 4 are overweight or obese

84% are currently managing their diet or nutrition

Are more likely to volunteer their time, travel, read books

The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.