What We Do

Keynote Speeches | Workshops & Training | Playbooks | eLearning

Learn, apply, and implement best practices in high-tech marketing

Keynote Speeches

Are you making plans for an annual sales kick-off meeting, an off-site planning session, or a key coference? We can provide accomplished speakers to inform and entertain. Use one of the topics below representing our key workshops, or let us customize a speech specific to your meeting.

Workshops & training

So what's the difference between workshops and training? Workshops focus on a specific business problem, and typically involve a group of 8-12 people. Training is focused on the transfer of knowledge, and typically involves a group of approximately 24 people. But the topics are generally the same:

e-Learning

Our Brandon Hall award winning course "Foundations of High-Tech Marketing" will teach you the basics of how to market disruptive innovations. "Foundations of High-Tech Marketing" is an e-learning training program delivered via hosting or your company's intranet that helps high-tech organizations better understand, communicate and execute strategy for marketing disruptive innovations. It is based on principles from Geoffrey Moore's business best-sellers including Crossing the Chasm and Inside the Tornado, plus The Chasm Companion by Paul Wiefels.

Chasm Playbook

ChasmPlaybook is a strategic market development methodology that helps teams collaboratively plan and execute strategies to create and sustain market leadership. It is available as a supporting tool for Chasm Institute's action workshops, in both an analog version and now a digitized version built on Salesforce.com's Force.com platform. The digitized ChasmPlaybook is integrated with Salesforce.com's Sales Cloud CRM data including Leads, Accounts, Contacts, and Opportunities.

Our workshops are thought-provoking.

Our frameworks will get your entire team on the same page.

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies.

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen. While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.