The review you are reporting:

Nobody at Creed Towers thought Beyond Banal was a particularly good name for a fragrance, so they plumped for MI. Hyped up by all the heavy breathing on the net forums about this one, I couldn't believe what I was sniffing. This is such a generic masculine – cool citrus with synthetic herby twangs – that it pained me to try it on my skin. Not that its badly made, just crushingly dull.