The Atlantic City Alliance is boosting its marketing campaign to draw more holiday shoppers to the city, specifically to places such as the Pier Shops at Caesars.

Written by

William Sokolic
| Courier-Post Staff

By mid-November, signage will appear in the Cherry Hill Mall touting the wonders of shopping in Atlantic City.

One shoppers' paradise agreeing to plug another? At holiday season? Talk about the spirit of cooperation.

The Atlantic City Alliance, the marketing arm of the casino industry, has partnered with the mall's owners, PREIT, to do a still-to-be-detailed campaign, which will also include Exton Square and Willow Grove Park mall in Pennsylvania. In Cherry Hill, the signs will likely surface on the glass entrance doors, the food court and Santa's Village. ...