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If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others. Here are just a few examples of their ideas: This ebook […]

When a new, superior technology or process comes along, early adopters often gain an outsized competitive advantage; later that opportunity disappears. Laggards are often in the position of having to adopt the new technologies just to stay in business. Read my thoughts on how companies can gain a competitive advantage today with marketing technology in my guest […]

Peter Thiel’s Zero to One is one of the most talked about business innovation books of 2014. It’s a serious book full of big, interesting ideas. But in many cases the data don’t support his conclusions. In this critique for Medium I provide the evidence.

This may seem obvious, but it’s not obvious to everyone who starts a business: building your business begins with understanding your customer and then producing a product or service that customers are willing to pay enough for that you can be competitive and make a profit. It’s not enough to build a better mousetrap if […]

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed”. In my guest post for the Harvard Business Review blog, I suggest a Marketing Technology Starter Kit: 7 programs that every company’s marketing […]

Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. At the same time, HubSpot faces the challenge of all marketing technology companies: the low adoption rates for their products. […]

This week The New Yorker published a letter I wrote about the lack of diversity in high tech. (Note that in the last line of the letter I wrote that solutions “are even more unlikely”, which The New Yorker changed to “are highly unlikely”, which is not a trivial change.) However, to the broader point, […]

A value proposition is a valuable way for a company to explain to itself and the world what it does. As an internal instrument the company can use its value proposition as its North Star, always guiding its actions. For the world the value proposition is central to the company’s brand: the promise that it […]

Ann Handley is the Chief Content Officer of MarketingProfs. In fact, as far as she knows she was the first person in the world with the title Chief Content Officer. She is the co-author of Content Rules and the author of Everybody Writes, which is due out this September. A shorter version of this interview […]

Conversion optimization is one of the most important elements of an effective revenue generation program. Your prospects are seeing thousands of commercial messages every day. If you are effective in getting them to not just notice you but to respond to your messages and come to your website, you have to help as many as […]

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Welcome!

Hi, and thanks for stopping by. This is where I post my random thoughts on what I call "whole brain sales and marketing" -- the combination of fact-based insights possible as a result of the firehose of data provided on digital channels and new sales and marketing tools, and the intuitive connections and leaps that only people can make. I'll also be writing about creativity, technology, good books I've recently read, and who knows what else.

I'll look forward to your thoughts and feedback in return.

You can contact me through the Contact page on this blog or on LinkedIn at www.linkedin.com/in/louisgudema/