Major healthcare provider Aetna announced plans on Tuesday to “transform members’ consumer health experience using iPhone, iPad and Apple Watch.” As part of the initiative, the company will be subsidizing the cost of Apple Watch for select employers and individual customers, and will be supplying nearly 50,000 of its own employees with the wearable.

Aetna today announced a new initiative to revolutionize members’ consumer health experience by combining the power of iOS apps and the unmatched user experience of Appleproducts including Apple Watch, iPhone and iPad with Aetna’s analytics-based wellness and care management programs. Beginning this fall, Aetna will make Apple Watch available to select large employers and individual customers during open enrollment season, and Aetna will be the first major health care company to subsidize a significant portion of the Apple Watch cost, offering monthly payroll deductions to make covering the remaining cost easier.

In addition to the customer program, Aetna will provide Apple Watch at no cost to its own nearly 50,000 employees, who will participate in the company’s wellness reimbursement program, to encourage them to live more productive, healthy lives.

With support from Apple, Aetna is planning several iOS-exclusive health initiatives, starting with deeply integrated health apps for iPhone, iPad and Apple Watch that will significantly improve the ability of consumers to manage their health and increase healthy outcomes. The initial solutions under development are among the first health apps designed for multi-device use.

“We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch,” said Apple CEO Tim Cook. “Aetna’s new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful.”