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Recent data from Daktronics indicates that signs prove effective at drawing in new customers and raising brand awareness. McDonald's reported that adding a high-rise sign boosts sales by 11.3% and increasing the size and prominence of store signage increases sales by 18.5%.

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The New York Times has partnered with out-of-home signage company RMG Networks to launch the NYTimes.com Today network on 850 screens in coffee shops, airports and other locations across five major markets. The screens, which RMG may introduce in more locations in coming months, will feature Times-branded news snippets alongside advertising.

A variety of city signage ordinances can make the rules governing store window displays confusing. Add lights and animation and the issue becomes much more complex, writes California Sign Group owner Mardeen Gordon.

Merchants in Myrtle Beach, S.C., may soon be able to install digital signs that allow for changeable electronic messages. City Council members are moving toward passing an ordinance allowing the signs in areas where they are prohibited, if the area now allows for changeable copy signage.

Quiznos plans to partner more with convenience stores in the coming years, as it goes after the growing number of consumers seeking quicker, cheaper lunch alternatives. The sandwich chain has about 175 mini-locations and says it expects to operate in about 700 convenience stores by the end of 2012. "A lot of people are working two jobs in this economy and are busier and busier, and convenience is becoming more and more important," says CEO Rick Schaden.