The first-time fundraiser gave up something different every day for three weeks in March, from wearing pants, and using shampoo and knives and forks, to taking selfies and eating bread, crisps and chocolate.

In total 23 everyday tasks were sacrificed, with Alec raising more than £400 for the BHF.

Reflecting on the top-10 position, Alec said: “I really wanted to do something completely different to fundraise, and do a challenge that was personal to me.

"So I challenged my friends and colleagues to get involved and suggest things for me to give up.

“As the month went on the suggestions became more and more obscure as I think everyone really enjoyed laughing at my expense.

“But it was such a fun way to raise money my own way and help support the BHF’s life saving research.”

Alec Rickard has been chosen as one of the British Heart Foundation's quirkiest fundraisers.

Around 883,000 people across the South East – and seven million people UK-wide – are fighting a daily battle with cardiovascular disease.

The BHF is urging more people across the South East to organise their own unique fundraising events to help transform the lives of people living with these devastating conditions.

Tina Bajec, head of Raise Funds Your Way at the BHF, said: “Alec’s creativity and fundraising efforts are an inspiration to us all and we are incredibly grateful for his support.

"Every pound raised will play a crucial role in funding new breakthroughs to prevent and treat cardiovascular disease.

“Around seven million people are living with these life-changing conditions, so we urgently need more people help raise money for our research.

“By organising your own fundraising event like Alec you can help transform the lives of millions of people in a way unique to you.”