Generating offline demand

Most clients go for quality or a particular brand. Hence in the face of a dilemma on which product to go for, the internet will be a useful source of information in ending the dilemma and those highly ranked companies stand to benefit most. For instance, a variety of shops have opened up in your neighborhood, and you don’t know which has the products you want or better still the quality you like. On searching for the product, you are bound to come across, all the shops in the area, but from which shop would you buy? The high ranking in the search engine or the low ranking company?