Twitter lets ordinary users in the US pay to promote their tweets

Twitter users in the US are now able to pay to promote their
tweets, a service previously restricted to selected businesses and
individuals.

The move, announced in a blog post on 30 April, means that local
businesses and ordinary users in the US will be able to advertise
on the site. As well as opening the door for your local coffee
shop to increase its reach, expect also self-promoters seeking to
build their "personal brand".

With more than 200 million active users per month, Twitter is
one of the web's most popular social media platforms and has been
valued at almost $11 billion (£6.8 billion). The site's
monetisation strategy has had some success, with ad revenues
expected to reach almost $600 million (£390 million) in 2013, and
top $1 billion (£650 million) by 2015. A long way away from the
day's when it didn't have enough sales reps to keep up with
advertising demand.