David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Oxford University Press Now Shibboleth-Compliant

Oxford University Press announced that from December 22nd its journals and many online products can be accessed using Shibboleth by subscribing institutions who are members of the UK Access Management Federation. Shibboleth is a system used by libraries to control access to online resources. Library users in institutions that use Shibboleth can now access the full text of all Oxford journals, and online resources such as Oxford Reference Online and Oxford English Dictionary, using their institutional usernames and passwords. With Shibboleth users can move between different Shibboleth-enabled websites and services and be recognized by each one without having to sign in each time, known as ‘single sign on’.