Design + Strategy

NYC LGBT Historic Sites Project

Raising public awareness about the LGBT community’s contributions to American history and the struggles it has faced is more important now than ever.

Going as far back as the 17th century, this map-based online platform surveys and documents over a hundred historic and culturally significant sites across New York City’s five boroughs, with hundreds more to come. Each site has been carefully documented and categorized based on its location, historical era, and cultural significance. Profiles of each site include an incredible array of historical content, anecdotes, interviews, imagery, and multimedia. Curated themes connect sites across the city by subjects such as Art & Architecture, Activism Before Stonewall, and Transgender History.

Additionally, templates for presentations and documents help clearly brand and communicate the project's importance, whether they are presenting to the public, applying for grants, or recommending sites to be included in New York State’s historic register.

TEDWomen2015: Momentum

Visual identity of the 2015 TED Women Conference, titled “Momentum.” The two-day conference “explored the bold ideas that power how we think, live and work,” and required a similarly bold mark to express the ideas underlying the conference and blend with the iconic TED brand. The logo, accompanying program guide, and suite of graphics emphasized the idea of movement and change with a custom ribbon-like wordmark that changed and flowed based on the application. Along with brand guidelines, we also provided a series of additional graphics based off of the logo, which the TED design team utilized to create signage, ephemera, and stage graphics – resulting in a seamless branded experience for conference attendees.

Resnicow and Associates

Branding, information architecture, and website design for Resnicow & Associates – a leading New York communications firm. Their website and branding showcase a modern innovative approach to not only emphasize their strong messaging, but also their preeminent arts and cultural clients.

AIGA Membership Initiatives

A multi-faceted, multi-year effort to streamline and revamp member-focused communications for AIGA. The geometric shapes that threaded the communications together emerged from early sketches – an idea that represented the design's disciplines, designers, and the tools of our trade – multifaceted, bold, and colorful. Our work began with the 2014 AIGA Conference, for which we created a graphic video and interactive photo booth, which turned into imagery that to be used throughout the campaign. Expanding on this, our efforts then focused on the design and content of AIGA’s first-ever membership toolkit – a 200+ page binder to equip local chapter boards with information about AIGA, including its history, structure, and membership benefits. The toolkit (also available digitally) also included an exhaustive library of design templates for use by local teams. Since the release of the toolkit, membership has steadily increased and two new chapters have sprung up.

What's Your &?

Employee engagement campaign "What's your &?" for Earth Day, and accompanying giveaways designed to encourage actions. The actions centered around the idea of "&," symbolizing that extra action anyone can take to make a difference.

In addition to the event branding, and products, our team also created a toolkit so that other Johnson & Johnson facilities could hold similar events.

MoMA: Gauguin Metamorphoses

The online exhibition of the Museum of Modern Art’s retrospective, “Gauguin Metamorphoses,” traces the artist's work across medium, theme, and technique, and provides a rare, interactive glimpse into the artist’s modern influences and processes.

This exhibition focused largely on his exploration across media, including many forms of printmaking that are far less known than Gauguin’s paintings and sculptures. Features such as the biography and timeline + map allow users to compare pieces across time periods and geography, gaining further insight about the work and the artist.

he site’s background image showcases details of three pieces within one of three themes, emphasizing the materiality and evolutionary nature of the work in the show. The user is randomly assigned one of the three themes upon visiting the site, which parallels the experience of exploring the exhibition.

Design Trust for Public Space

Comprehensive web design and brand refresh for the Design Trust for Public Space, an organization that works to increase and enhance public space for all New Yorkers.

The process, including engaging the organization's diverse community, sought to revamp the organization in light of its 20th anniversary, and to give a the organization a dynamic and modern public face to help effectively communicate its mission clearly and engage the public to do its important work.

Glass Bandits Theater Co. Branding

Visual identity for Glass Bandits Theater Company, a Brooklyn-based "gang of lovable misfits interested in making thrilling, accessible, unmannered theatrical events that bridge the gap between audience and performers."

The logo emphasized the playful and non-traditional spirit of the group in an iconic mark. This gave the group the ability to take charge of their own materials and create their own visuals.

Performance & Development Branding

Visual identity and launch kit for Johnson & Johnson's leadership to promote a new Performance & Development process. The design stemmed form the idea that performance assessments are most effective when they involve candid conversations that can affect change throughout the company.

Westerly Education Center

Branding System for Westerly Education Center, a non-profit job development center located in Rhode Island. The clean, scalable identity emphasizes the industrial nature of the work that the center trains students and adults for in the construction industry.

Design Firm: Kiss Me I'm Polish

SuperFreakonomics: The Illustrated Edition

Book design for the illustrated edition for Superfreakonomics. This project was an extraordinary opportunity to work closely with Stephen Dubner and his team to add additional layers of design, illustrations, and infographics to the sequel to the bestselling Freakonomics.

Johnson & Johnson: Care With Pride

Branding, in-store advertising, and give away design for Care with Pride™, an initiative in which Johnson & Johnson teamed with Walgreens to support the non-profit Parents, Families and Friends of Lesbians and Gays (PFLAG). The print advertisement for this campaign was nominated for a GLAAD Amplified Award.

Inc. Magazine: Perks That Work

NYPAP Website

New York Preservation Archive Project is a non-profit that preserves the history of New York City's architectural preservation movement. We revamped their website, bringing it into the 21st century with a rich but clean responsive design. The site showcases the organization's rich records, as well as a treasure trove of beautiful historic imagery.