Apple allows customers to reserve an iPad through the Apple online store between 9 AM and 12 PM. They are then assigned a time to pick up their iPad the following day. This has reduced the amount of foot traffic around the six official Apple Stores on the Chinese mainland.

One IT worker who was the first in line at the Shanghai Lujiazui Apple Store, Sun Xufei, expressed surprise over the fact that there was only a short line. "I thought there was going to be a long line so I came over a bit earlier to pick it up," said Xufei.