May 07, 2017

A Tiny Example Of A Customer Acquisition Program

My catalog readers tend to rebel when I talk about low-cost / no-cost Customer Acquisition Programs. They'll criticize Duluth Trading Company ... "I don't care how successful they are, they aren't from New England. Show me something that works from a company in New England, ok?"

So here's an example from L.L. Bean ... they're a cataloger (gasp) and they have a long history of success and they're implementing a component of a low-cost Customer Acquisition Program.

Kevin Hillstrom

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

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