Fashion store dresses to impress with successful PR in Scotland

Primark featured in a piece on The Edinburgh Evening News Online, leading up to the opening of its new store in Princes Street, Edinburgh.

The Holyrood PR team styled a fashion shoot using clothes from the store to create a Christmas party themed piece. The photographs from this feature in the article.

The arrival of the store in the capital is a huge deal, with some even going as far as to say that it will be just as important for Edinburgh as Harvey Nichols’.

Tim Danaher, editor of Retail Week, said: “Primark has an amazing effect on a lot of towns when it opens just because it gets people back into the town.

“Its magic is its ability to translate trends on the catwalks to the shops and get them out there cheaply in double-quick time. It’s something unique. It’s a destination and not many retailers can claim they are a genuine destination.”

None of the clothes used in the fashion shoot cost more than £30, a great example of how the store brings fashionable and affordable pieces to the high street.

The article was a great piece of coverage for the store, and was achieved thanks to the consumer PR expertise of our multi-award winning Scottish PR agency on behalf of Primark.

As well as fantastic media relations for the clothing giant, we also worked with Primark to make sure the store was granted planning permission in the first place.

Make sure your business sets the right impression – with help from our Scottish PR agency

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