Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Nstein Technologies Announces Contract with Time Inc.

Nstein Technologies Inc., a provider of software solutions for unstructured data identification and management, has signed two agreements with Time Inc. for software solutions and professional services that will provide a master taxonomy and data categorization of the Time Inc. editorial archive. Time Inc. is a subsidiary of Time Warner Inc. and the publisher of magazines including Time, Fortune, and Sports Illustrated.(www.nstein.com)