Since you’ve been hearing how important it is for any business to have a website, you went ahead and put one up for your company. You monitor it day after day, waiting for that drastic change that would put your business on the road to further success. However, you notice that nothing actually has changed since you launched your site. You begin to wonder if whoever told you that a website is a digital gold mine was only pulling your leg.

First of all, the person who imparted this piece of advice wasn’t kidding. An online presence is practically a requirement in the business industry these days. The markets that you can tap into over the Internet are quite astounding, especially since most people already consider the medium their primary source of information.

Second, for you to maximize the Internet for business purposes, you need to know that putting up a website is only a tiny, tiny tip of the iceberg. There is a lot more to be done after that, as any SEO Indianapolis firm would attest to.

After building the company website, your next concern should be traffic generation. Website traffic is the collective term for the data relating to the activities and behaviors performed by a particular site’s visitors. This includes the number of visitors, the amount of time spent navigating through the site, the most popular pages, and so on and so forth. Any SEO Indianapolis professional you consult would tell you that the goal is to get more people to not only spend time on your site, but to actually transact business with your company.

There are two kinds of website traffic. Organic traffic is the flow of visits you get through search engine listings and off-site linking. This means that users naturally come by your site because they launched a search relevant to your business. To succeed in this endeavor, SEO Indianapolis firms would advise you to incorporate competitive keywords into your website content. These keywords would ultimately lead visitors to your site.

Inorganic traffic, on the other hand, are the visits you get via paid listings and advertisements in search engines and other websites. While this is a viable option, SEO Indianapolis experts would still recommend organic traffic as the way to go. The results of the latter would have more significant impact on your business in the long run.