Good lord! Narendra Modi is elevated to a league of gods in new BJP campaign

India's Gujatrat state chief minister Narendra Modi launches the book '2012 End of The World' by 81 year old Indian astrologer Bejan Daruwalla last month

From Narendra (Vivekananda), Gujarat chief minister Narendra Modi has now been elevated to the pantheon of gods.

The state unit of the BJP on Monday published an advertisement depicting Modi as Lord Krishna, holding the reins of Arjun's chariot. Arjun, in this case, is the state BJP president R.C. Faldu.

The advertisement has been released in a couple of vernacular dailies in Gujarat ahead of the Kisan Yatra, which started from Rajkot on Friday.

The yatra is being led by Faldu. In a first of its kind, Faldu is getting to head such a major programme all by himself, unlike his party colleagues, who are used to playing second fiddle to Narendra Modi in all major party programmes in the state.

Not surprisingly, therefore, the advertisement depicts Faldu as Arjun while the other BJP stalwarts in the state - Vijay Rupani, Purushottam Rupala, I.K. Jadeja and Mansukh Mandaviya - have been shown as the other four Pandava brothers. Intoning the Geeta, the advertisement read,

'O Partha, for getting justice for those hermit like agriculturists, who toil day and night for the happiness of all the beings of the world, war is the only way now.'

An advertisement published by the BJP in some of the local dailies shows Gujarat CM Narendra
Modicircled as Lord Krishna. State BJP president Faldu has been portrayed as Arjun

Modi was equated with Swami Vivekananda earlier in a January ad which had claimed that 'from Narendra (Vivekananda) to Narendra (Modi) it's a river of saffron colour, of which Narendra (Vivekananda) is on one bank and Narendra (Modi) is on the other.

'Let us all soak in the great flow of nationalism and commitment of nation building flowing between the two banks.'

The previous time Modi was equated with Lord Krishna was in 2007.

But that was in a portrait which the BJP workers had presented to the then energy minister Saurabh Dalal.