Search Marketing

The Chinese search engine landscape is different to anywhere else in the world and poses a huge challenge to marketers outside China.

Our dedicated search marketing team can demystify this channel and help you to create successful campaigns.

Chinese Search Marketing

Paid Search Marketing

One of the most powerful ways of putting brands in front of target consumers, at key times and touch points, is through single and multiple pay-per-click channels. But this activity has to be based on an accurate understanding of both the target markets and media restrictions.

We have extensive experience of planning and buying paid search campaigns on Baidu and 360 – and delivering demonstrable return on investment.

Chinese search engines have strict legislation and our knowledge and relationships in this area are one reason why our campaigns are so seamless and successful.

We will also update the latest paid search products such as Baidu feed ads and new Baidu formats that could improve your campaign effectiveness.

Search Engine Optimisation (SEO)

Baidu, the major search engine in China, is considered to be very commercialised with sponsored content receiving a more prominent presence on the platform. However, as a long-term strategy to deliver quality leads, you can still deploy SEO in China.

SEO is particularly important if you are developing a new China website. You need to understand the key optimisation elements on and off pages.