Kia

Kia had a strong 2010 and the Korean automaker hopes that momentum is continued right through 2011. No doubt, the all-new 2011 Kia Optima is one vehicle that will be a cornerstone for the brand if it is to keep up its recent success. No rusprise, then, that Kia is unveiling a new 60-second ad spot highlighting its midsize sedan during the first quarter of the Super Bowl.

Entitled “One Epic Ride,” the commercial features the 2011 Optima as it “travels through time and space.” The car becomes an object of desire for cops, aliens, an international villain and even the Greek god Poseidon.

Further pushing the Optima messaging to the masses is the One Epic Contest. In the days preceding the Super Bowl, Kia will reveal a series of clues by way of TV spots, print ads and social media posts. The clues will then be used to answer questions at the OneEpicContest.com website, and five lucky winners will walk away with a brand new 2011 Kia Optima of their very own. Check out the complete press release after the break.

The 2011 International Truck of the Year has an all new available engine under the hood. Canadian Kia fans can soon head over to dealers and pick up the 2011 Kia Sportage SX, which features a directly-injected 2.0-liter turbocharged four-cylinder engine. We’d expect the U.S. to follow suit in very short order.

Paired with a six-speed automatic transmission, the turbo mill has a relatively flat torque curve with peak power occurring between 1,800 and 3,000 rpm. When bolted into the 2011 Sonata, the 2.0T is rated at 274 horsepower and 269 pound-feet of torque. We expect the Sportage SX to produce similar numbers, including the 30+ miles per gallon highway fuel economy figures.

The car will show up in Canadian dealer showrooms by the end of winter. Priced at $36,995, it comes loaded with standard features including the new UVO entertainment system, which is similar to Ford’s Sync. Check out the full press release after the break.

Let the Geneva Motor Show previews begin. A handful of images of the facelifted Kia Pro_Cee’d have managed to find their way to the internet via Kia World. Fans of the company’s corporate nose will be happy to see the communal H-shaped grille make an appearance on the model for the first time, and new, aggressive fog-light insets help give the vehicle a little more personality, too. We can’t tell from the leaked photos, but we’d guess that the rear has received a similar, if not slight, update as well.

But the aesthetics aren’t the only thing on that’s changed on the punctuation-laden Pro_Cee’d. Kia World also suggests that the Kia will now come with a slightly warmed-over diesel engine under its hood. The new lump is expected to churn out 128 horsepower and 188 pound-feet of torque from 1.6-liters of displacement. Look for the revised Pro_Cee’d to show up at the 2011 Geneva Motor Show in March.

That was quick. Kia has issued a service bulletin asking its dealers to check the operation of the accelerator pedal on all-new 2011 Optima models that are just now arriving at dealerships across the country. According to Consumer Reports, workers are to press and release the pedal 25 to 30 times to listen for noisy operation and anything that would indicate unsatisfactory pedal feel. If either problems surface, Kia will replace the pieces under warranty free of charge. As of right now, it’s unclear whether sticking pedals instigated the service bulletin or some other fault prompted the Korean automaker to issue the service bulletin.

Keep in mind that a service bulletin differs from a recall in several ways; most notably, recalls are government mandated and require automakers to alert consumers. Service bulletins are voluntary and typically just go out to dealers. Since the National Highway Transportation Safety Administration isn’t forcing Kia’s hand, we’re guessing that there isn’t any danger to consumers. Models impacted by the bulletin were built between October 16th and November 24th of this year.

According to the National Highway Traffic Safety Administration, certain 2011 Kia Sorento models were fitted with rear brake calipers that were improperly machined.

Says NHTSA: “As a result, brake fluid will leak, followed by illumination of the malfunction indicator light indicating the brake fluid level is low and should be checked, then a soft or spongy brake pedal feel, and if not serviced, reduced braking power which could increase the risk of a crash.”

Naturally, the owner’s preferred Kia dealership will inspect and replace the rear calipers if necessary at no charge. For more information, check out the official statement from NHTSA after the break.