Wednesday, Sept. 5: 11:00–11:30 PDTPatrick Cook, Director of Innovation ServicesPARC, a Xerox companyEver wonder what ethnography has to do with mobile apps? Is it just a fancy name for user research? Learn how ethnography has moved from the classroom to the tech field.

Thursday, Sept. 13: 12:30–1:00 PDTSpencer Rascoff, CEOZillowRascoff shares his views on how the role of mobile has affected Zillow’s skyrocketing growth, what lessons he has learned since its IPO, and the rationale for creating an ecosystem of apps (13!).