Well, it certainly isn't green but hey, some companies just have to tell it like it is. One such company is Consol Energy. In two new commercials, the company points out the fact coal, versus oil, provides most of America's energy needs. And when oil dries up, we shouldn't worry because coal will be there to save the day.

The first commercial claims half of our energy and 70 percent of our electricity doesn't come from oil, rather coal and natural gas. The second commercial touches on America's reliance upon foreign oil but, again, claims there won't be a problem when oil runs out because Consol Energy will be there with truckloads of coal and pipelines full of natural gas.

We had Motrin Moms. Now we have Momicillin which, unlike the...um...vociferously vehement personality of the whole Motrin Mom thing, promises to be constructive and helpful. We specially like the drug label-style verbiage the site uses. As an example, here's the About section, which they call "Indications."

"Momicillin is indicated for the treatment of crankiness, confusion, self-doubt, body-aches, memory loss, fatigue or general malaise due to excessive exertion or repetition during job-related activities. These activities may include, but are not limited to: binky finding, goop removing, conflict negotiating, facial contorting, bum wiping, boo-boo kissing, block stacking, carpooling, and monster slaying."

Five writers promise to deliver "straight from the trenches" humor and advice. Oh and that headline

"This guy, whether we like it or not, is the future." So says a very angry Friday Night Lights author Buzz Bissinger of Deadspin Editor Will Lietch in a Gawker Media promotional reel released today.

The reel sums up the company's offerings and, in true form, gleefully highlights (while taunting, of course) its detractors. It's Gawkeriffic. We've been reading Gawker Media's blogs since Elizabeth Spiers made her first post on Gawker back in the day. And we've loved every word.

While micro-blogging (think Twitter), social networks (think Facebook) and social media (think, well, everything else) get all the hype these days, blogs, with an insatiable dagger-like obsession, still rule at razor sharp coverage of specific topical areas like no other media out there. And they do it faster, cheaper and snarkier.

Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.

What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.

At Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.

Playing on the irresistible human desire to pretend to interact with stuff that isn't really there, the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles -- all waiting for some eager pedestrian to position his head and/or arms in just the right spot so some content-starved intrigue-seeker can snap a shot for mom and dad at home.

In "Wedding," Goodby Silverstein & Partners explore what it'd be like if film crews ran the world. Gotta say, crucial moments in your life -- like your wedding, par instance -- would run a lot more smoothly. 'Specially if Hub-to-Be gets the cold feet.

"Need the stunt groom -- now!"

All this is to say that Sprint Nextel's Now Network can organize your life in such a way that you will feel like a film crew's behind the scenes, keeping the perilous course between your professional and private lives neat and tidy.