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The 'urbanización' (tourist area with hotels and restaurants and shops) of Roquetas is predominantly a Spanish holiday resort for the majority of the summer months, but it also receives many visitors from the United Kingdom, Ireland and Germany. It is one of the two major resorts in Costa de Almería, the other being Mojácar.

Roquetas de Mar is the second most populous municipality in the province of Almería behind its capital. The 2018 padron data counted 94,956 inhabitants, 49,038 of which were men and 45,887 of which were women.[3] The population density is 1600/km².