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Today the American Marketing Association (AMA) unveiled our new new brand identity and logo that reflects both the transformation of the organization and its vision for the future.

Since 1937, the AMA has been the pre-eminent force in marketing for thought leadership and valued relationships across the entire marketing community. The new AMA branding reflects our position as the essential community for marketers. The new logo is simple and versatile but embodies the trend forwardness and bias toward action of the AMA community.

The primary color palette of bone white, French navy blue and black evokes intellectual gravitas, trust and power, representing our commitment to being the most relevant force and voice shaping marketing around the world.

The new mark also supports the AMA’s new brand tagline “Answers in Action,” which captures the unique fusion between scholarly research and managerial relevance found only in the AMA community. As we like to say, it’s only at the AMA where Jung’s archetypes, sages and magicians meet to advance the practice of marketing.

Over the next 18 months, AMA chapters will rebrand all communications supported by the AMA, including collateral, digital, content, signage, conferences and events.