Lure Digital Agency identity design + refresh

After over seven years of running as a successful film production and post company, Lure Films was ready to re-brand itself as a full service digital agency. Lure did not want to completely erase the visual identity it’s grown in the past years as their logo system was easily recognized by clients and colleagues. I was tasked to create a new logo mark that carried a slight essence of Lure Films, while simultaneously communicating a more diverse identity that didn’t box them into the film industry exclusively.

I was responsible for the 2011 logo design and identity system, as well as the 2018/2019 refresh.