Flurt Enters the Frozen Yogurt Fray

A promising new entry in New York’s escalating frozen yogurt swirl-off is Flurt, which has two Manhattan shops and counting. It’s in the same mold as the fast-multiplying Pinkberry, serving a fat-free, lightly sweetened product with actual yogurt tartness. Fans insist it’s better: creamier and smoother in texture than Pinkberry’s. Toppings include diced fruit (berries, pineapple, banana, kiwi, mango, etc.), coconut, mochi, and a couple of breakfast cereals.

luvtosnack, following the server’s advice, tried blueberry, banana, and Cap ’n Crunch and “absolutely loved it … the combo rocked!! As soon as i finished it, i wanted more.” windycity grabbed a cup to go, intending to add her own berries at home. Didn’t happen. “Could not stop eating the thing as I was walking. … Walk, bite, smooth creamy tangy melting in mouth. Damn, I finished it before I got home.”

lfjacob puts in a word for the Yolato minichain, which serves soft-serve frozen yogurt—with fruit and grain toppings—alongside gelato, sorbets, and other cold stuff. “It is absolutely delicious,” she swears.

The yogurt avalanche continues in Murray Hill, where another newcomer, Berrywild, has just opened. No reports yet.

Hounds have long loved Frogurt brand frozen yogurt, served at Bloomingdale’s 40 Carrots café and a few other places around town. 40 Carrots is still in business, but don’t look for it in its old lower-level space near the subway station. Last month it moved upstairs to roomier quarters on the seventh floor. Same nice creamy Frogurt, though.