Associate Manager, Digital Marketing

Position Summary:

A unique opportunity to be part of a young and thriving online education company located in Baltimore’s flourishing start-up community. The Associate of Manager Digital Marketing will be responsible for selecting, managing and developing online media plans in support of lead generation and conversion activities to drive the growth of new enrollments for StraighterLine.

The Associate Manager of Digital Marketing will be an important member of the Digital Marketing team focused on selecting, developing and optimizing online media plans in support of lead generation and conversion.

As a key contributor to the lead acquisition team, this individual will need a strong understanding of digital marketing and advertising outlets such as online, social, mobile and email. This person must be strong at vendor management, and have a passion to succeed within a demanding, fast paced and changing environment. The candidate will be responsible for researching, making recommendations on, implementing and optimizing digital campaigns across multiple channels in pursuit of high quality leads and conversions in support of business goals. Attention to detail, accountability, deadline driven and being highly analytical are critical to this position.

Duties & Responsibilities:

Assist in the development, negotiation, and implementation of online marketing media strategy and tactics for securing high quality prospective student leads.

Manage and maintain relationships with external agencies including, but not limited to SEM, affiliates, social media, display and other sources of leads.

Required Skills:

Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed

Thrive in a fast pace, always evolving environment

Proven critical thinking, analytic, and synthesis skills

Excellent verbal and written communication skills to assist in collaboration across multiple departments

Excellent project management and research skills

Ability to develop strategy, oversee vendors, coordinate with internal stakeholders across the business, and present on progress to senior management

Resourceful and self-motivated with an interest in learning and growing in the position

Education & Experience:

Bachelor's degree in business, marketing, or related field or comparable industry experience required

3+ years of SEM, Media Buying and Social Media experience in the Digital Marketing space

Extensive experience in Google Analytics and Adwords

Advanced skills in Microsoft Word, Excel, and PowerPoint

Direct response experience and prior work in the education industry are a plus

Additional Information:

Work Location: Baltimore - HQ

Travel Needed: 0 - 5%

About StraighterLine:

Recognized by Fast Company as one of the “10 Most Innovative Companies in Education,” the New York Times, Inside Higher Ed and more, StraighterLine's innovative courses and relationships with colleges makes higher education affordable again. StraighterLine is backed by leading venture capital firms like FirstMark Capital -- a New York City-based venture capital firm with a history of successful investments in online, consumer-focused and education businesses -- Chrysalis Ventures, and three of the best known education-focused investors City Light Capital, ReThink Education and New Market Ventures.

Interested candidates can e-mail their resume and cover letter to [email protected] with the subject "Associate Manager, Digital Marketing".