Bureau of Indian Standards (BIS) has launched their latest gold Hallmarking awareness campaign that speaks to consumers through popular media like electronic, print and digital. A holistic marketing campaign aims to create awareness amongst consumers to buy Hallmarked gold during festive season.The effort of raising awareness around Hallmarking is rooted in true-to-life stories that consumers can relate to. The stories for every medium are different and the messages for hallmarking have a refreshed approach. The television commercial showcases connect of gold across generations, geographies and occasions. It highlights gold’s appeal among all ages, the tradition of gold changing hands in the family through many generations, in refined subtlety. It explores gold’s socio-cultural ties with weddings, festivities and gifting. The digital films bring to life the most common facts about hallmarked gold. A curious pair of characters answers those questions using a light-hearted banter.The print and radio creatives are designed to effectively communicate the benefits of Hallmarking using minimalistic tactics. The print creatives inspire the audience to take notice of the most important aspect of gold buying – look for four symbols of Hallmark while buying gold. The radio creative champions the cause of raising awareness using humor and wit that is instantly relatable and endearing. Gold buying in India is not a trend or a necessity, it is entrenched into our cultural ethos; and the entire campaign appreciates this uniqueness in a relatable manner.

Taking positive leads from the global marketNSE 0.00 % and wedding season buying by local jewellers and retailers, gold prices recovered by Rs 80 during the week in the bullion market. Silver too staged a co...

Multi Commodity Exchange has opened new delivery centres for gold in Chennai, Hyderabad, Kochi, Kolkata and Bengaluru. These delivery centres will be in addition to the existing facility in Mumbai and Delhi....

Over nine kg of smuggled gold worth Rs 3 crore was seized in West Bengal's Siliguri area and one person was arrested, an official said on Sunday.
Officers of Directorate of Revenue Intelligence (DRI) from Sil...

India’s polished diamond exports rose by 19.37% and gold jewellery exports (both studded and plain) were up by 8.72% during the month of October, according to provisional data released by The Gem & Jewellery E...

he Gem & Jewellery Skill Council of India in association with The Gem & Jewellery Export Promotion Council and the Gem & Jewellery Domestic Council organised an apprenticeship roadshow at the Park Hotel, Kolka...

A fancy vivid pink diamond just shy of 19 carats—formerly known as the Pink Legacy diamond—was sold to US-based Harry Winston for 50.4 million Swiss francs ($50.2 million) last night (Nov. 13) in Geneva. Accor...