HABERDASHER DRESSED ELVIS

Bernard Lansky, a haberdasher who dressed the royalty of rhythm and blues, including the King, Elvis Presley, died Thursday at his home in Memphis, Tenn. He was 85.

The cause was Alzheimer’s disease, his granddaughter, Julie Lansky, said.

As the story goes, Presley was a teenager, working as an usher at a movie theater, when Lansky first encountered him. Presley was looking in the window of the clothing store, at 126 Beale St., in the heart of Memphis’ music district, where the sign read “Lansky Bros.” The store catered to many musicians, most of them black — B.B. King was a regular — and its inventory, in the argot of the day, was filled with way-out threads, man.

“He looked in the window and said, ‘You have some nice stuff in there,’ ” Lansky recalled, referring to Presley, in a 2005 interview. “‘When I get rich, I’ll buy you out.’ I said, ‘No, don’t buy me out, just buy from me.’ ”

Presley bought his high school prom outfit from the store — black pants, a pink coat and a pink-and-black cummerbund. He bought the outfit he wore on one of his early “Ed Sullivan Show” appearances at Lansky’s — a plaid sport coat and pegged pants — and he bought his first gold-lamé jacket there.

Presley was great advertising for the store. Through the 1950s and ’60s, Carl Perkins, Isaac Hayes, the Jacksons, the Beach Boys, Sam the Sham and Bobby Blue Bland all became regular customers. Johnny Cash went in one day carrying a can of Prince Albert tobacco and pointed to the picture on the cover, a man in a long black jacket.

Lansky was not responsible for the sequined jumpsuits Presley adopted in his Las Vegas years, but he did choose the white suit he wears in the grave.

“I put him in his first suit,” Lansky said, “and I put him in his last suit.”

Bernard Joseph Lansky was born in Memphis on March 10, 1927. His mother died when he was 8, leaving his father, Samuel, who ran a grocery and dry goods store, to rear nine children. Whether Bernard finished high school is uncertain.

During World War II he served in the Army, stationed at Fort Knox in Kentucky, and in 1946 his father gave him and his brother Guy $125. They used the money to buy a women’s consignment shop at South Second Street and Beale Street in Memphis. The price had come down, Julie Lansky said, because the previous owner had been murdered in the store.

The brothers immediately tossed out the inventory, started a dry goods store and, when that didn’t work, an Army surplus store. That business, too, failed so they turned to men’s fashion.