South Australia Tourism

The second phase of the Isn't it about time you visited South Australia campaign was to position Adelaide as Australia's Wine Capital. TV, cinema, press, retail and online followed a key message of 200 cellar doors right on Adelaide's doorstep. Since the new direction originally launched after pitch in 2008, tourism SA has had 9% rise compared to a national decline of 2% in interstate visitor expenditure and a huge $4.6 billion brought into local economy.