Today’s Sun says you should vote Conservative. Not a huge surprise there.

Oh, hang on: it’s also saying you should vote SNP.

That’s odd. How can the Sun say two different things on either side of the border?

To a lot of people, these front pages show the low regard the Sun has for its readers’ intelligence. That it thinks it can say one thing to one group of people and another thing to another group of people, and get away with it, because the two groups of people don’t overlap or talk to each other. That Rupert Murdoch doesn’t have the guts to say in Scotland what he says in England, because the Scottish Sun’s circulation would collapse if it supported a party that’s so unpopular there.

While these people have a point, it’s worth remembering that these are two different newspapers here, published in two different nations, so it isn’t unreasonable that their editorial lines might diverge.

What I find bizarre isn’t that the newspapers have offered different views but that the contrast between their coverage is so striking. The “English” Sun has, along with the rest of the right-wing press here, spent the last month engaged in increasingly hysterical attempts to demonise and smear Nicola Sturgeon, the leader of the SNP. In today’s endorsement of the Conservatives it lists, as the second most notable argument in their favour, that they would “stop the SNP running the country”.

It’s the extreme negativity of the English SNP coverage that makes it seem odd and deeply cynical that the Scottish Sun has come out in their support.

Alex Salmond resigned as First Minister of Scotland yesterday, having failed to win the referendum on Scottish independence.

He was fighting against the might of the Westminster establishment, the media (no newspapers supported him), the major financial institutions and the vested interests of the wealthy in this country.

His opponents used the weapons they know best—negativity, condescension and intimidation—and did not hold back.

Despite all this he gained the support of 45% of Scots, and a majority in Scotland’s biggest city, Glasgow, backed his vision of an independent nation in charge of its future. To have done so in the face of that level of opposition is a huge achievement, and I hope history will recognise that.

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I'm a digital strategist and user experience designer who overanalyses mundane topics and draws diagrams about them. You'll find some of these on this blog as well as lots of other stuff. Find out more about me or, if you can't be bothered to read all that text, follow me on Twitter.