Business Wire: From “ROI” to “PHI”: State Street’s Center for Applied Research and CFA Institute Identify a Hidden Variable of Performance

New research applying SDT (titled:“Finding Phi: Motivation as the Hidden Variable of Performance”) shows that integrating passion and purpose can improve investment outcomes.

“Phi is the alignment of purpose, habit and incentives at the intersection of the goals and values of the individual, the organization, and the client. The research asked three questions based on motivation theory (self-determination theory) to diagnose phi: what motivates you to perform generally and in your current role? What is the reason that you are still working in the investment management industry? Would you describe your work as a job, a career, or a calling? The research has found that phi has a statistically significant and positive link to broad performance measures, including client satisfaction and employee engagement, that can sustain the industry and drive client satisfaction for decades to come.”