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The Success of iPhone

As you already know, iPhone is a line of smartphones from Apple. And since the release of the first iPhone back in June of 2007 to the latest iPhone 7 released in September of 2016, Apple’s iPhone have forever changed the the smartphone market. As of 2016, Apple has sold more than 700 million iPhones, that means an average of 7.8 million iPhones have been sold since 2007. Unsurprisingly, the iPhone is Apple’s most profitable product, the iPhone accounts for almost 70% of Apple’s revenue. As of September 2016, iPhone sales have topped a whopping $621 billion. In the United States, iPhone has the largest share of the smartphone market, iPhone has a market share of around 43%, Samsung is at 27% and LG has a share of 9%.

All iPhones

So we get it, the iPhone is very popular. But why is the iPhone so popular today, especially now that there are so many other smartphone options on the market. Well the answer is because the brand name and marketing, Apple is one of the most recognizable and trustworthy brands in the world, if not the most. Another thing is that Apple has some of the most loyal customers, many studies have shown that people with iPhones are less likely to switch to other brands than compared to any other brand. These customer’s loyalty is crucial to Apple’s success.

To celebrate 8 years of iPhone, we will share some iPhone facts that you may not know. Did you know that in all of Apple advertisements, the time on the iPhone is set to 9:41 it used to be 9:42. We usually think that Apple and Samsung are big rivals cause one makes Android and one is iOS, both are competing in the smartphone market but the two companies are partners, most of A processors that Apple uses in its devices are made by Samsung. The most expensive component of the iPhone is the retina display, which costs $52 (iPhone 6 plus display).