Today, in celebration of that special time of year when hundreds of thousands of young people voluntarily sleep outside and see very famous musical acts perform their very famous songs, noted weird person Al Yankovic is announcing the 2013 Bonnaroo lineup. You can watch him do his thing live in the video embedded above. And because no proper Internetland event can happen without a good ol' hashtag, there is of course a social media component.

Starting at 1pm, all you festival-curious minds out there (there is nothing to be ashamed of) can call the Bonnaroo Lineup Announcement Megathon hotline (646-918-8070). Callers will get the latest lineup details and are encouraged to tweet out the info to their kagillions of news-hungry followers. Make sure you use #BLAM, or everyone will think you're a big phony.