Create a bumper video campaign

Bumper ads are a short video ad format, designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message. With videos of just 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience. You can create bumper video campaigns in AdWords using the “Video” campaign type.

Bumper ads can help increase awareness about your brand. They often work well when run along with related TrueView ads. (Note: TrueView ads must be created in a separate campaign.) Learn more about TrueView campaigns

The short format can be especially effective on mobile, when people are often watching videos on the go.

Below, we’ll walk you through how to set up a bumper video campaign in AdWords.

Before you begin

Before you set up a bumper video campaign, you should be familiar with video campaigns and video ad formats. Keep in mind that a bumper campaign can only contain bumper ads. You’ll need to create TrueView ads in a separate campaign.
Bumper campaigns require a video of 6 seconds or less, and the video must be hosted on YouTube.