Brand • Experience • Growth • Optimization

Sociology

Nowadays lots of companies support a charity or “cause.” For instance, companies like Avon donate money to breast cancer research, while other companies champion literacy or promise to save the environment.

It’s great that these businesses are giving back to the community, but most business aren’t supporting causes just for the sake of it, they’re supporting these causes to: market, themselves, attract new customers, and make more money.

But does it work? It depends.
To help explain, here are 8 things you need to know about cause-related marketing (CRM)