Coles’ new radio station will stream localised music and ads into supermarkets

24 January 2014 min read

Coles supermarkets and DMG Radio Australia have signed a major partnership to digitally stream ‘Coles Radio’ to over 750 stores that Coles is saying will reach over 14 million customers nationally each week.

Coles Radio will use the new Coles digital radio network and will offer an, “extensive playlist that is tailored to the time of day.”

The radio partnership is hoping to provide Coles suppliers with the opportunity to deliver messages through seven different streams, for each State and Territory as well as the flexibility to tailor different messages to appeal to the specific needs of each market increasing the attraction to potential advertisers.

Coles marketing and store development director, Simon McDowell, said in a statement: “We are committed to delivering an outstanding customer experience. This means we need to focus on every detail – even the soundtrack.”

“In an Australian first, we have partnered with DMG Radio Australia to produce the soundtrack to Australia’s weekly grocery shop and launch Coles Radio. DMG Radio Australia are the experts, and it is great to be working together to create a unique digital music platform.”

“Whether you are a fan of Stevie Wonder, Lionel Richie, or Ellie Golding and Katy Perry, our new partnership is set to deliver a soundtrack that will have millions of Aussie customers humming down the aisle every week,” continued Simon McDowell.

Cathy O’Connor, DMG Radio CEO adds, “This partnership with Coles is a demonstration of DMG’s broader focus on leveraging its skills in broadcast and content creation beyond its own radio brands. We are thrilled to be creating an innovative and world class in-store and digital radio experience for Coles and in joining with them to market the service to advertisers.”

And if you’re thinking of heading into a Coles on Australia day, you can look forward to being titillated with the following ‘top 10 Australian songs of all-time’ – as voted by Coles customers and members of their staff.

HUBS

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