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"Bring Back The Shave!" When you're 27 years into owning a brand with A) your surname in it and B) it's a descriptor of what it does – how do you keep it relevant, current, future facing – and more importantly, how do you get men to fall in love with shaving again?

If you never had to shave again, would you miss it? I would, as I enjoy it, but I have a friend who has a five o’clock shadow by lunchtime and swears if the opportunity arose he would get his face lasered so it was permanently bald. A simpler solution might be to alter his perception of shaving and find something about it he enjoys.

Please note, I said ‘difficult’ not ‘impossible’. Let’s not place limits on the actions of others or stifle their creativity, imagination, or determination to do the daft and unexpected. Pushing boundaries is part of being human and it provides us with entertainment when things go wrong...

We instinctively know the coolest, most stylish people are those who make it look easy. We also know some effort is required to do this. Success comes from not letting that effort show.

Sprezzatura is a wonderful Italian word defined in the sixteenth century by Baldassare Castiglione in his ‘Book of the Courtier’. The successful courtier was expected to be proficient in singing, dancing, sport and diplomacy. Sprezzatura referred to the ability to perform all these difficult actions without showing the effort involved, as though no thought had gone into it.

Why do you shave? Shaving is just what people do, right? Stubble grows, so we shave it off. As simple as that. Every time you stand in front of the mirror, razor in hand, you are deciding to shave. What does this decision say about you? What does it represent?

In these unprecedented and uncertain times, every little gesture or act of Kindness helps. With the announcement of schools closing today, and the demands being placed on 'Keyworkers' - people who are deemed essential for the country's wellbeing in these tough times – we want to step up as much as we can. Use code keyworker30 at checkout for 30% off your order.

As we enter a new decade, the team at King of Shaves wanted to create a way we could reward loyal customers like you for your support over the years. We have launched our brand new Advocacy Program – “The King of the Castle!”

Will you join us at King of Shaves in giving Black Friday a new meaning? It's time to choose #GiveBlackFriday and help people less fortunate from us. We are donating the equivalent value of sales on in products to Beauty Banks, a UK charity who believe being clean is a basic human right.

The most vital element of any shave is what comes between the razor and your skin. You could have the world’s finest razor. But if you use an inferior gel or foam, you won’t get the shave you deserve...

Humans are creatures of habit. We get comfortable with the stuff we do, and we are not particularly experimental. But wait a minute. Maybe there’s a way of doing what you’ve always done... but doing it better? And “yes” we are talking about shaving...

Even on a cloudy day your skin is exposed to UV and this is one of the main causes of premature skin ageing. Using a moisturiser with an SPF after you have shaved provides extra protection for your skin whilst starts its natural recovery process...

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