One of the subjects we get most questions about in our Ask a Question feature are titles that cross-over between toys and video-games.These range from Skylanders to Wonderbook to Disney Infinity and even the upcoming Lego City Undercover title for Wii U.

We had the opportunity to put some of these questions to the CEO’s of two big companies in this space, Activision Publishing and Toys R Us. As you can see below, there is an appreciation of balancing innovation and value while at the same time creating an ongoing franchise.

With new publishers joining this space all the time, most recently Disney Interactive with their new Disney Infinity title, it is likely that we will see these types of games around for some time.