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Branded Newsrooms: What Matters, What Doesn't and How They Work

@Stephen: I'm not approaching this from the consumer side. Our work here is B2B working with enterprise class companies. I think a typical reporter skill set is helpful, but with a good sense of how a business runs. Of course, many of the reporters I have known are naturally skeptical of everything and aren’t necessarily easy to manage. I think maybe one and five newsroom people I know can make the transition. Also, an understanding of data is increasingly important. We structure everything like a typical newsroom: Managing editor, city editor, reporters, copy editors, production. Of course, we use different titles. But it's the same concept.