As part of the connected stadium redevelopment project by the Rugby Football Union (RFU), Twickenham stadium has fitted a Tripleplay digital signage and IPTV system to manage content for 700 newly installed Samsung displays.

Two 169sqm screens have been installed, suspended from the roof, able to show live video, instant replays and also be divided into multiple sections to show a range of content. The removal of the old screens has also increased Twickenham’s capacity by 650 seats to 82,000.

The new AV control room, created to produce more event-day content, allows co-ordination through the IPTV system allowing different content to be broadcast into different areas of the stadium from big screens, the LED boards and Samsung digital display screens placed throughout the stadium.

The RFU’s IT operations manager, Mike Morris commented: “As part of Twickenham’s Connected Stadium project, upgrades to the existing digital infrastructure was a key component to achieving success in delivering a state of the art stadium.

“Through installation of 700 Samsung digital displays, IPTV and digital signage we now have the capability to deliver relevant, targeted messaging throughout the stadium from partner campaigns to stadium information. This cohesive approach ultimately benefits the fans’ experience at Twickenham on a match day.”

The RFU has utilised the Tripleplay digital signage and IPTV system to combine live streamed content with key messaging, advertising and audience relevant data.

Morris continued: “Through the screen L-wrap facility, we can now tailor messaging and screen content for each game and for each screen, combining live TV with graphical overlays. This allows us to offer fans a unique experience every time they come to Twickenham.

“The Tripleplay solution also allows us to broadcast HD content to our 700 Samsung digital display screens placed throughout the stadium, again which ultimately benefits our fans as they can view HD match day content.”

With the initial phase of the digital signage and IPTV deployment in place and being utilised on match days the RFU has begun looking at how they can harness the platform for future use.

This includes plans to deliver live action replays, and live food and beverage stock details on digital menuboards, allowing the venue to maximise revenue generation by reducing waiting times before, during and after the game.