Regionals go with Media Central

Ireland’s first regional radio station, Beat 102-103, has signed up to Media Central, the Communicorp sales house. Media Central, run by Gavin Deans, is also operating airtime, sponsorship and promotions business of Spin 103.8, 98FM, Spin SW, iRadio NE, iRadio NW and Cork’s Red FM. While there have been some cross regional station partnerships for national clients, it is the first time the regional radio stations have come together on a more formal, long-term basis with Spin 103.8 in Dublin and Red FM in Cork.

Up to now, Beat 102-103 has been part of UTV Radio Solutions sales offering. Beat’s chief executive Gabrielle Cummins said UTV helped the south east regional station in difficult economic conditions. Cummins said while it was a difficult decision to make, a proposition involving all regional stations was hard to turn down.