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Interview with Vijay Govindarajan: Reverse Innovation (Book)

Sameer Kamat, founder of MBA Crystal Ball, caught up with Vijay Govindarajan (VG) to find out more about his book on reverse innovation.

So, what exactly is Reverse Innovation? VG explained the idea to us in simple terms “Historically multinationals innovated in rich countries and sold those products in poor countries. Reverse innovation is doing exactly the opposite. It is about innovating in poor countries and selling those products in rich countries.” Conceptually that might sound simple, but the real power of an idea such as this can only be unleashed when it is implemented in the right manner.