DNS Testing New gTLD Cross Sell on Landing Pages

A friend shared something interesting that he noticed when typing in random keyword domain names this afternoon. If you visit KneeBraces.com, a domain name that is owned by Frank Schilling’s Name Administration and parked via DomainNameSales.com, check out the link below the PPC advertising links:

“This domain is registered. Click here to buy KneeBraces.Email”

When you click the link, it takes you to Frank’s domain registrar, Uniregistry, where the visitor is given several options. In addition to a link to purchase the .com domain name from the domain owner, the visitor can also see other extensions that are available for sale, and the visitor can purchase the domain name directly from Uniregistry.

I checked out a couple of my own domain names that are parked at DNS, and this link is not visible on them. My guess is that Frank is testing it to see if it drives revenue while not deterring people from clicking the revenue generating links. I would bet that he is testing this on his domain names before determining whether to introduce it to others.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Ah, the cat’s out of the bag 😀 This system – when gone live – will allow anyone with domains parked at DNS to join the Uniregistry affiliate system and make money out of such referral links. Yet another revenue stream unique to Uniregistry. 🙂

A newbie or your average joe will click on that link thinking that he is going to purchase the actual product knee braces by emailing the owner.
When an average joe reads kneebraces.email, he has no clue that this is an actual domain name…he thinks that by clicking this link, he is going to email the owner and purchase knee braces.

It’s good they’re testing this with his names first. Personally, I don’t see how anything that distracts the visitor away from the seller’s desired action (clicking the link that leads to a potential sale or picking up the phone to contact DNS) is a good thing.

Another thingif is that unless they apply some sort of machine-learning or highly nuanced “rules” to which gTLD extensions are applied, there won’t be any rhyme or reason to which extension shows up. .Email is a really bad example for this keyword, for instance.

It’s SO bad that it might reinforce the need for the .COM. But you can’t count on that. There are bound to be some low-ballers or easily influenced (confused?) visitors who might opt for the new extension because it’s significantly cheaper.

I trust Frank’s team will deliver a well-engineered, sophisticated solution, if this does test well. But I don’t really see how it’s a “win” for domain owners.

I called DNS about another issue, the guy I spoke to was not sure about Godaddy leaving at all – as if he had heard something somewhere about something like that happening sometime – certainly not that he was about to be unemployed. — very strange and it still is April 1.

GoDaddy is the largest domain name registrar in the world with many millions of domain names registered there. Many of the domain names registered...

Recent Comments

Arockiam J (@Arojagan) on I Bought a 4 Word .com Domain NameActivatingDesire, ActivatingServices would have been a better name than just activating. If only two domains available say Activating.com and LickMyNose.com which one you will buy?

David Carter on I Bought a 4 Word .com Domain NamePersonally I'm not a fan of this type of name, because it's meaningless really. Sure, somebody, some day might pop up and enquire after it,

DomainInvesting.com is an award winning publication covering the specialized business of domain name investing, domain investment news and strategy. The publication is a news source for domain name sales, domain industry deals, and other topics related to domain investing and domain name branding.