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23 December, 2014

Coca Cola: Share a White Christmas

"Share a White Christmas" is the new Christmas campaign Coca Cola has launched to remember us that these special dates are for sharing. So, what better than creating new friendships by giving and receiving in the name and spirit of Christmas?

The action starts in Finland, Santa Claus's home, when families are playing and celebrating with snow. Suddenly some kids discover a magic machine that allows them to connect with Singapore. The experience goes further and thanks to a camera, Singaporeans and Finns can see each others and share something very special: snow. In Singapore many children dream about a "white Christmas" so this was the opportunity to make them happy without leaving their country. Definitely a fun and gorgeous performance.