Our process starts with you. Share with us your obstacles and aspirations. We love a challenge. For each project we assess needs, propose a strategy, and assemble a team best suited to deliver on your objectives. No cookie cutters used here.

creativity converged.

what we do.

branding + cultural development

Brands are expressed through visual elements, but that is just the beginning. Every exchange is considered from marketing assets to consumer and employee interaction, as opportunities to shape perception, build trust, and strengthen brand loyalty.

publishing + graphic design

Design and publishing is critical to orchestrating an impactful marketing strategy that communicates both the message and aesthetic that defines your brand. Effective visual development of a brand is proliferated through the creation of engaging materials across all mediums for superior market impact.

who are we.

Brandon Jensenowner + creative director

Brandon is the founder of the Rightside Design Group. RSDG was created with a focus on branding within businesses physical and natural environment. With a background in Architecture and Urban Planning (BA Architecture, Lawrence Technological University – 2008), Brandon strives to create quality design and unique brand positioning from a new perspective. He enjoys working with clients to execute thoughtful design and unified brand principals within all facets of their businesses.

Design + Creative91%

Strategic Planning + Media + Advertising86%

Brand Strategy82%

Lego Building & Home Remodeling98%

Shannon Westgatebrand strategist + project administration

Joining the RSDG team in 2016, Shannon brings a diverse professional background in Interior Design and Planning as well as business and brand development. She works with clients building bigger and bolder brands while unifying all aspects of businesses internal culture. In addition, she handles much of the client relations, project administration, and designs highly effective multi-year marketing strategies across the entire portfolio.

Branding88%

Strategy & Cultural Development92%

Project Administration89%

Keeping us all sane99%

Jake Knightdigital marketing + website development

Jake has been a key digital website and marketing partner with RSDG since 2011. With over 15 years of experience in digital, social and website development and marketing, and also being a certified Google Partner, Jake brings a lot to the table, building business brand identities and promoting them to target markets at a high rate of effectiveness.

Google Adwords + Digital Marketing92%

Social Media Strategy82%

Website Design + Development88%

Comfort level when speaking to large groups98%

Mark Fedderpublication design + development

Mark is our print and publication design specialist, and a jack of all trades within the walls of RSDG. With extensive experience in research and planning along with layout design and development, Mark fills a critical production role to execute final production to RSDG’s diverse client portfolio.

Publication Development + Design86%

Project Research + Data91%

Website Programming82%

Ability to remember movie titles of the 80s99%

how we work.

IT BEGINS WITH YOU…

In today’s world, it’s clear there are always problems that are in need of being solved. We love problem solving, and also love a challenge. Share your obstacles and goals and we will assess your needs, craft a strategy, and assemble a team of creative professionals that will accomplish your goals.

Our collaborative approach allows us to create and execute strategies that identify and express the individual personality of a company, while incorporating informed marketing tactics for accelerated market penetration and business optimization.

Who doesn’t want that? Let’s get a team started on your project today.

CREATIVITY CONVERGED…

Since the founding of RSDG, we have worked collectively with specialists in their fields to accomplish our clients goals. We firmly believe that great design, brands and projects come from collaboration, not just with our office and our clients, but partner agencies and professionals as well.

Understanding that each project requires an individualized approach, Rightside Design Group often reaches beyond our team boundaries to a network of creative professionals that has been assembled to satisfy all creative skills sets required. These individuals bring their unique perspective and honed talents to provide our clients with the best creative outcome for their project.

connect with us.

Let’s Talk

Visit us in Downtown Manistee

Upload Files & Artwork to RSDG

Please select the link below to upload artwork directly to the RSDG project team. Use this for uploading any artwork for print publications or artwork requests. Please indicate your business name, publication name, and date in the file name and email your advertising rep, or RSDG agent to confirm receipt.