Pages

Friday, June 28, 2013

Advertisement ideas for small business

Advertising your business products and/or services are
a very crucial aspect for the small business. Unlike larger corporations that
have exceptionally easily recognizable icons, your business could remain
unknown for a great deal of time within your local community. While your budget
may be minimal at best, you don't need to put as much money into garnering
support from the community as long as your small business strategy is well developed. Here are few advertisement
ideas for small business.

Image credit: mangostock / 123RF Stock Photo1. Social Media - The first thing you should concentrate on is any
free marketing abilities that you can get your hands on. Social media sites are
free to use and can spread awareness of your business as long as you put effort
into them.

Submit your business to Google Places as soon as possible. As many
local consumers utilize their Smartphones on a regular basis to look for
needs of a specific product or service, this could help you get noticed by
them quicker.

Create a business page for Facebook and LinkedIn. You can link this to your
website, and it could give you a platform to which you can launch a
variety of local advertisements. Facebook ads for your business can be
tailored to lead to only those in your local vicinity.

Utilize YouTube to create your own advertisements of services,
products, how-tos and more. These can be tied to your website and your
Facebook profile.

Maximize any other social media site that can increase your
relations with customers. These could include Google+, Pinterest, and even
Reddit.

Contrary to the beliefs of some, social media can become an extremely powerful
tool as long as you continue your efforts to deliver quality content about what
you do. You can't make a few posts and expect a whopping result. Like anything
else, it will require work and regular updates to drive customers to you.

2. Support a Local School - School event calendars can be an
affordable method to get your name out to the local consumers. Depending on the
school district or the school, these could range anywhere around the $180 mark.
However, it's only for the school year which provides you a business-card sized
advertisement on each month for the nine that school is in session. This is
also subject to the area you are in.

3. The Radio - Radio ads can be relatively inexpensive unless you
broadcast during peak hours. This is subject to your local community. The goal
is getting your name out there and paying for a cheap 30-second spot at one in
the morning will not work terrifically well for your needs. However, midnight
advertising might do well if you are offering services at that time of the
night.

4. Flyers and Mailers - Sending mailers to random people in the
area could help generate interest. For just under $150, you can mail flyers to
more than 200 people covering what your business performs. In small
communities, 200 flyers can make quite an impact. However, larger cities may
require more coverage in order for people to understand your business is
available.

In reality, your budget for advertising, needs to be adjusted for the amount of
money you have. Although it's vital to bring in customers, it's more important
to pay the bills. Utilize any free methods you can and try to keep your
spending low. There have been many successful businesses that only dedicated
three to five percent of their monthly income to a marketing budget.

1 comment:

Hey Ken, Really liked your ideas of business promotion. Starting a new business is not always easy. so it is necessary to make people aware of the business to get a kick start. By adding the approx price for the services you've made this little easier for new clients. I've been thinking of adding such content but it's good that people can find these details using your post.