A/B Testing Services

Identify the best options for your websites or mobile apps

Are you unsure about how to plan and execute your A/B Testing strategy?
What should be an optimal sample size, how to prioritize what to test, how long a test to run, and most importantly, how to declare a test winner?
Our team of certified Testing Experts can assist you throughout your A/B testing journey to provide actionable insights.

Contact Us

Yes, I would like to receive communications by call / email about Nabler services.

Contact Us

Yes, I would like to receive communications by call / email about Nabler services.

A/B Testing

A/B Testing is a continuous process of running simultaneous experiments between two or more page layouts or content elements (headline,
call-to-action, banner, etc.) to evaluate which performs or converts the best. Before we start the experiment, we create a hypothesis and
consider one of the variant as Champion (control/default) and the other as Challenger. When the test runs, the testing solution randomly
assigns the traffic to each variant and gives equal weightage to both variants, i.e. 50:50; however, the client has an option to configure
this traffic weightage by defining targeting rules at the campaign or experience level. It all depends on whether you are starting the test
with multiple variants at the same time or, testing new ideas against the established page layout or element.

Nabler’s test execution approach for A/B Testing

At Nabler, we follow a standard A/B Testing Methodology, which is based on a continuous improvement philosophy, and start with identifying the test goals, audience research and segmentation, and audit of site taxonomy and information architecture. The key steps in our A/B testing process include:

Identifying high potential and important pages for testing.

Tag placement and tool configuration.

Content creation and hosting.

Setting up control and alternative experiences.

Run experiments and results monitoring.

Why Nabler for A/B Testing?

We have a team of certified digital analytics and optimization specialists who are proficient in most of the eminent testing solutions in the market including Test&Target, Optimizely, Visual Web Optimizer, and UnBounce.

Our team has vast experience of working with different industry verticals, i.e., E-commerce, Media, Automotive, Retail, Insurance, Finance, and Telecommunication.