An oversized retail stunt for Shopkick.

Nearly 500 rolls of toilet paper were used to build a shoe that stands over 8 feet tall.

Shopkick is a mobile app that allows people to earn points whenever they buy stuff. And you trade the points for gift cards. So buy a bunch of toilet paper and you earn money to buy, say, some new shoes.

Which got us thinking; “What if we build a huge pair of shoes out of toilet paper?”

So we did. It’s a 10-foot tall stiletto built out of nearly 1000 rolls of toilet paper.

We actually built three different TP shoe sculptures to anchor sign-up events across the country. Shopkick beacons are inside Target, Bestbuy, Marshalls, CVS and hundreds of other retailors. Hopefully our little stunt will get more people on the platform.