In 2017, Berlei have celebrated their 100th year. To celebrate this milestone, Emotive were engaged to create a new video content campaign.

The campaign features Serena Williams encouraging the next generation to invest in themselves. It is the second instalment in the ‘Do it for Yourself’ brand platform that launched in January this year. The content builds on chapter one as Williams now celebrates a new moment in her off-court life, as a soon-to-be mother.

The campaign rolled out across Facebook, Instagram and Twitter via Serena’s social channels and Berlei’s digital assets. In addition to the hero piece, Emotive created three brand social videos celebrating 100 years of Berlei.