In our inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer, we have researched the challenges facing emerging market companies, in particular the low level of trust to do the right thing.

Without active engagement programs, ambitious and expansionist companies from emerging markets will pay a significant premium trying to establish commercial partnerships, buy businesses or sell their products and services in the developed world.

Edelman is the world’s largest public relations firm, with more than 5,500 employees in 65 cities, as well as affiliates in more than 40 cities. Edelman owns specialty firms Edelman Berland (research), Edelman Deportivo (creative), BioScience Communications (medical communications) and agency Edelman Significa (Brazil).