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Get More Engagement with Infographics and Images

posted Jun 18, 2013, 12:22 AM by Ashley Ringger-SSM

Anyone who maintains a social media account knows how powerful infographics and images are for capturing fans’ attention. But why? I recently attended a webinar to learn more about the psychology behind images.

When using images in marketing, you can’t just pull them from Google images. Even if you can download it, it still belongs to someone. Please be sure to cite the source and/or approach the artist to ask for permission. A worry-free method is take your own pictures. Smart photos are great at capturing pictures in the moment. This also gives your brand a spontaneous and lively impression.

Images create engagement because they are so easy to process. The brain processes images 60,000 times faster than text alone. 82% of all learning is visual. 92% of all communication is nonverbal. Need I say more about the benefits of visual marketing?