Contrary to popular belief…Facebook isn’t going anywhere! While other platforms are emerging onto the scene, Facebook is still the social media giant. Roughly 60% of the U.S. adult population has accounts, which means it’s the place you should need to be when it comes to your digital strategy. But just being there doesn’t cut it […]

There’s a mutual temptation among fellow advertisers to approach Facebook marketing with a “Build It and They Will Come” mentality. We’d all love to be able to throw out sporadic content and reap overwhelmingly positive results. Unfortunately, this isn’t the case. We have to do a little homework in order to discover the Who’s, What’s, […]