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Best Way to Get Social Media Fans on Facebook and Twitter?

I have recently started up a mens magazine website featuing lads articles, lads photos, funny videos to attract traffic. As the site is only about a month old, I need to raise awareness and promote it through social media such as Facebook and Twitter.

4 Responses

Producing strong and unique content is an excellent long-term strategy, particularly if it's promoted well. Infographics are a great way to go - to help you out on this front here's a couple of links to posts I've written on SEOMoz that help with producing good content and promoting infographics:

You could also consider producing content that is free, but requires social media engagement in order to get hold of. A good example is producing an eBook that you know your target audience would be interested in, and allowing them to download it for free in return for 'liking' your page, or for Tweeting out about your content - a good tool for doing this is Pay With A Tweet (Google it and you'll find it).

A more short-term, quick fix strategy would be to run a competition, giving away something that your target market would want, and all they have to do to enter is like, +1 or tweet about your brand. We've used this tactic previously to great effect, although admittedly it was for ecommerce platforms (who had easy access to competition prizes).

Get creative and have a look at campaigns run by other people - you could also look at competitors in your industry and see what they're doing to encourage interaction and engagement. It's also worth noting that you should make sure that social media elements and clear calls to action are visible on your website.

Overall though I would say quality content is the way to go - give your readers something worth sharing and they will share it, and your FB and Twitter fans will increase as a side-benefit.

The best and really only way is to engage with the community. Create quality and engaging content (easier said than done) while interacting with the community. Ask questions, answer questions, chat to your fans etc.. Nobody wants to be 'sold' to on FB or Twitter. True engagement comes from quality content and interacting with the community. Need an example? Look at Innocent on Facebook, I think they are the finest example of this and no wonder they got voted #1 for social media brands.

Thanks for your input on on this. Really helpful and useful answers. The only reservations I have is the amount of time it takes to produce an e-book. Nice post on producing info graphics btw! For something like this, it seems you need a whole team of people running the social media and producing graphics etc.

As Malcolm said a great way is to engage others. On Facebook add pages that our relating to your niche and engage the users of those pages. Be sure that that you're not coming off as too spammy and that your comments are relevant, or you're get flagged quickly. On your own page post content that your users will like to share, such as videos, pictures, or questions. Fill in the blank questions and "LIKE" updates are good as well for increasing edgerank on a page. On Twitter, engage users who are similar to you. Every few days go back into Twitter and increase your audience by 5 - 20, these people won't always immediately add you back but if you follow them maybe you can find a way to engage with them down the line. Also be sure to track using software such as HootSuite and Tweetdeck among others.

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