Pot Versus Beer, Insights by Jeff Yastine

I am not sure who gets credit for the words ‘If you cannot beat them join them, but it might be the new mission statement for $250 billion swath American companies which seem to be ready to become the first stealth pot stocks of America. This is after making all attempts to grow by securing new packaging and lower prices, but nothing seemed to work. Constellation Brands was one of the first to buy its way into the marijuana market. The firm paid an estimate of $191 million to gain 10% ownership of the Canadian medical marijuana company. Molson Coors Brewing has also indicated that they are also working on being part of the market and are looking into potential opportunities and the impacts.

The producers of beer are under pressure from stockholders to do something. For Molson Coors, last year the shares went down to almost 30% and the Boston Beer Company declined to 45%. On the contrary, for the makers of Bud, their stocks hit a record peak in September and October last year. The reason for this difference is because they took the initiative to invest in the pot on nine state ballots and looked more certain that the voters would approve. There is a reputable statement that when pot consumption goes up, the intake of beer declines. Reports indicated that in the states where pot was already legalized, the serious under-performance of beer in the market was noticed.

Jeff has been nominated as an Emmy anchor, and he has interviewed many successful entrepreneurs like Sir Richard Branson and Michael Dell. The reports of Jeff are also helpful in identifying successful investments opportunities. The reports helped to warn investors about the real estate crisis of mid-2000. Important national events like Deepwater Horizon oil spill and Hurricane Katrina in 2010 and 2005 respectively have been covered in the report. Jeff Yastine was nominated in 2007 for the Business Emmy award following his report on the underfunded road systems in America. He is one of the journalists who won the New York State Society of Certified Public Accountants’ Excellence.