BARE Fitness Centre

Business Bay, Dubai

Total Floor Area 336m2

BARE is one of the first fitness brands to apply Visual Merchandising (VM) to their facilities. VM, historically associated with retail, is the science of applying design and layout with the goal of best communicating the brand values, creating an emotional response, and in most cases encouraging a greater spend by the consumer.

The London based brand consultant, White Box Visual Merchandising, had high demands and expectations for the delivery of this project, requiring a unique facility never been done before. Together as a team, and with the Client’s dedicated involvement, we tackled the numerous design gaps and delivered a result and standard that we are truly proud of.