In every area of business, business owners find themselves making very common and avoidable mistakes. In fact, marketing is no exception. Avoid these marketing mistakes, and save energy, disappointment–and a substantial amount of money: 1. Putting all your eggs in one basket If your entire marketing budget is used on just one method of promoting your business,…

What are some of the most important Strategies you can develop for your business? The 5 P Model is a great place to start. For each P you should develop a Core Business Strategy. I’ve learned that most business owners think of marketing as tactics; things to do to gain visibility, generate response and close…

Billboard Design One powerful ad can make you a fortune, but ten horrible advertisements can cost you thousands (possibly millions) of dollars. This is why it is extremely important to pay attention to every detail of your billboard design. Please remember that each type of media is different, so it is not a good idea to…

Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn’t have to stop you from engaging in clever and effective campaigns. When marketing on a budget, you need to “think outside the box” and go beyond the obvious marketing approaches. Direct mail and banner ads, for example, are one…

Don’t let the small size fool you. A business card is one of the least expensive and most powerful forms of advertising you possess. Your business card marketing is your introduction to potential clients. In fact, it’s your opportunity to make an impression with every person you come in contact with. You will most likely need to…

The hand that rocks the cradle is the hand that rules the world. Truer words have never been spoken, especially when we consider the progress that women have made in society. Their hands no longer stick to rocking the cradle, but they still rule the world. If you are to succeed in marketing a product…

Do you need help increasing the success rate of your business for attracting prospects? One of the most often overlooked, but financially critical marketing techniques is honing in and finding target audiences for your product. You must think of yourself as a laser pointer. You have to find the very best market for your product,…

Think of Blue and what comes to mind is a blue ocean. A blue sky? Sometimes Big Blue, which is IBM. They did, truly acquired with their brand strategy a secondary meaning and a legendary position of being recognized as such. After all it was a great army in blue suits pushing forward the towering blue mainframe…