Introduction Letter for a New Business

Writing an introduction letter for a new business is not as hard as it may sound. However, there are several important points to keep in mind when writing it. Here, in this article you will get to know about how to write one, and what to include.

Ok! A very less known fact about me is that I am an entrepreneur. At my age, it often gets a bit difficult to get people to trust my business. However, with a little help from my parents and friends, I managed to put things together. So, the first step after all the foundation work, was introducing the business to people. This in itself is very important. If you don't introduce your business to your direct clientele (whoever they are), then chances of you getting business will be significantly delayed.

An introduction letter for a new business is a way to reach out to your target audience, to let them know about you. So, how do you go about writing these introduction letters for business? Before I start with the explanation about these letters, we can take a look at a sample.

Writing Introduction Letters for a Business

Like any basic business letter, a standard method of letter-writing rules needs to be followed too. A business introduction letter has to be accompanied by a company brochure. In such a case, the sample above can qualify as an example. However, if you do not wish to give a brochure along with the letter, you will need to include more details in the letter. The details that need to be furnished will be along the following lines.

Full names of entities involved in the business.

Basic business details.

Prior experience or expertise of entities involved.

Services or products provided in detail.

Price modules (if fixed).

All these details need to be given to the recipient, either with the help of a brochure, or through the introduction letters for the business directly. You can also go through a few professional letter format examples for help.

If you want to introduce a new product, then you would have to word it in a different manner. For such a letter, always mention the product in the first line, making it superior to the rest of the content. You can explain the quality, the suitability and above all, the price comparison. You can elaborate with examples, to put your point forward. Conclude your letter by providing your contact information and ordering details.

When writing an introduction letter for your new business, one needs to make sure that the post of the sender is mentioned in the signature. It is imperative that the letter be sent on the company letter head. This not only gives authenticity to the letter, but provides the recipient with all the contact information of the organization in one go. Another thing to ensure when writing an introduction letter for your new business, is to give as much information as possible, without making the content too complex. Use simple and short sentences. Do not make the paragraphs too long. Even if you include 5 or 6 paragraphs in the letter, as long as a new concept is introduced in a new paragraph, stick to smaller paragraphs.

The purpose of this letter is to briefly introduce my organization, Footprints Adventure Camps. We are a camping and training organization and take on several outsourcing projects.

The organization is run by 5 partners; Monica Joseph, Mike Arwen, Ted Scott, Josh Buffet, and Robin Stinson. All the partners have individual experience in the field of event management, corporate training, and camping. Monica is a certified corporate trainer and a life coach. Mike is a certified camping expert with 5 years of experience. Josh and Ted have been in event management for the past 7 years and were earlier working with Events Inc.

We have attached a detailed brochure of the organization, for you to view. We were also looking forward to meet you, with the purpose of discussing the possibilities of having specific tie-ups, with your esteemed organization. We will be in touch again to set up a meeting, at whatever time that is convenient for you.

We anticipate the possibility to working with you in the future.

Sincerely,

Robin Stinson

Partner and Co-FounderEncl: Company Brochure

Business Introduction Email

Communication has sped up to quite an extent due to the onset and use of emails. Introduction letters sent by email will be the same as the company introduction letter sample shown above, that one may send through airmail.

However, these days, a very good way to spread word about an organization, is through a well put-together website. When getting in touch with clients via email, one can afford to keep the letter short and provide the client with the URL link to the company website. This will not only be a faster and more informative method, but an impressive one as well.

Starting a new business is not easy, we know that. However, unless and until you don't let the local market and then the market beyond that know about your entity, getting business will be difficult. Spread the word and let the world know that you exist.

I have read a couple of these sample letters. While I appreciate that they are free and intended to guide those who are looking to present a professional letter, there are several grammar mistakes! Yikes! - JGallagher MSEd [November 10, 2014]

Hi, we make royal handcrafted soaps and it is a online business. Please can you help with the right type of letter/email on how to approach whole sellers and individuals for direct sells to buy our products. Thank youThanks, Peter and Valerie - Peter [September 13, 2014]

IT COULD BE VERY USEFUL TO UNDERSTAND HOW TO WRITE THE GOOD EMAIL TO MY CLIENTELES, THANK YOU ALL THE TIME - BUSINESS MAN [July 28, 2014]

thank you for your shareing.It could be very helpful for me to understand about business writing - Business man [July 9, 2014]

hello,i have a new travel agency company and i want to write letters introducing it to airlines which i want to work with,please assist me to get that letter!

best regards - Honore [July 8, 2014]

please make a introduction letter for me. i am owner of an electrical panel manufacturer company name ANA ENTERPRISES.thanking you - rafique [June 30, 2014]

Hi,I have make all type of Blown Film Extruder Plant . Please help me to make a good Introduction letter for my company it will be a very useful for me .

Thanking You. - Nilesh Mori [June 27, 2014]

I am into AirConditioner Sales & Service last 15 years. Pls help for an introduction letter to reach corporates & individuals - jvrao [June 23, 2014]

A moment spent reading and am all convinced, this is good to know. Thanx - Dehan Deco [May 13, 2014]

hi... I am looking for the fabrication and installation steel company. But now am too confusing i don't know how to make a letter in an introduce our company in an one another company .can you please help me. Am waiting for your valuable response. - manoj manoharan [March 28, 2014]

hi i am looking to start exporting my sandstone in various countries but i am confused how to introduce my company so that make the right impact to those market...so please guide me...thanks looking for your forward to your message - hitesh [March 9, 2014]

Hi,I make handcrafted soaps and its a online business. Please can you help with the right type of letter/email on how to approach hotels, lodges to buy my product etc...Thank you - Judy [March 4, 2014]

That was very interesting arrangement with sophisticated knowledge and very useful for business personnel. - M.arafati [November 22, 2013]

dear sir

I M opening a company which is related to sports company,kindly give me an idea for intro letter to my client - Anil kumar [November 21, 2012]

Business Introduction Letter Sample is good which I like.I want to start new Business.It necessary all of us who start new business. Thanking You. - Katie Cardwell [July 16, 2012]

Dear Rashida...its a good insight on introducing the business to others...a very good read! - Binoy Antony [July 13, 2012]

This is very helpful. Thanx - Noel [July 3, 2012]

Hi, I am Yoshimi who is one of the entreprenerurs in Japan. I needed the good sample for initial contact to my prospects and I found this one after I searched for ages. This web is very practical and helpful because the sample looks very professional. I need very good sample because my prospects clients are from western companies. Thank you very much and see what happens after I send the letters to the clients! Regards, - Yoshimi [June 7, 2012]

WE ARE LAUCHING OUR WEBSITE IN INTERNET. FOR THAT WE REQUIRE THE INTRODUCTION WORDING FOR OUR BUSINESS. WE ARE IN FOOD PRODUCT SUCH AS SPICES, COCONUT AND OTHER PRODUCT OF FOODS. KINDLY SUGGEST SOME FEW WORDING - BHARTI [March 18, 2012]

my firm is working of fabrication and erection so i business with new company so you pls idea for write a introdution letter. - chhagan dangi [July 28, 2011]