"It's hard to swallow, but you gotta do what you gotta do," says Woodruff's Matt Schuh.

Wearing a pink Packers jersey is even harder to swallow since Schuh is a diehard Chicago Bears fan.
Packers fan Michael Hawke owns a business right next door to Schuch in Woodruff.

"We decided that whoever had the better regular season record, the loser needed to wear a jersey of the opposite team while he worked all week long. Then I was like, 'let's make it a pink jersey'," Hawke says.

Thursday, Schuh was forced to eat lunch outside and wave to drivers on busy Highway 47.

"I had a bunch of customers stop in and stuff, just to give me a little harassment. It's just all good fun and humor. It's all for a good time," he says.

But it was Schuh, the Bears fan, having a better time early in the season.

"When the Seahawks game happened, Matt came in and said, as a Bear fan, I apologize for that, that was a travesty of a game, but you're still going to look pretty in pink. But who's laughing now?" chuckles Hawke.