‘Cat beards is a photo fad that involves positioning a cat in front of one’s face in such a manner that the feline’s furry chin appears as if it is part of the model’s facial hair,’ explains knowyourmeme.com.

Another awesome cat beard example (Picture: Tumblr)

The earliest example of a ‘cat beard’ first emerged last year but has since spread across platforms including Twitter, Tumblr and Reddit.

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Interest in the meme spiked this week when Tumblr user Captain Awesome Sauce collated some of the best cat beard examples across the web, which has been shared over 85,000 times.

The original cat beard? (Picture: Tumblr / Catasters)

A dedicated cat beards website has also been launched via Tumblr, showcasing the best snaps of pet owners embracing the trend.