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Underpinning Africa's well-documented growth have been numerous important factors: oil, commodities, China and the fallout from the global crash in 2008. Of these, the most important are oil and China.

So how did everyone-even Trump himself reportedly didn't like his chances-get the most over-polled event in human history so wrong? There are several clues in Edelman's most recent Trust Barometer report, published early in 2016.

Prince Harry's decision to rebuke sections of the British media for their coverage of his girlfriend's life and background is widely seen as a milestone moment in the relationship between the Royals and the Fourth Estate.

In the first iteration of this analysis, I spoke in an exhausted voice on the length of this campaign, the divisive nature of the rhetoric and the overwhelming sense of relief that the long, strange cartoon was finally over.

PR isn't just expanding into social and digital. Our skills as strategists, storytellers, and purveyors of influence can and should take PR in an infinite number of directions if we allow them to, if the communications challenge demands it, and if we have the opportunities.