Introduction to Search Engine Marketing/Pay-Per-Click Advertising

This section of the site focus on "paid search". If you are interested in "organic search" and site optimization, check the Search Engine Optimization Resources, SEO Resources section of the site, which is specifically focusing on organic search and improving on ranking in the natural/organic SERPs (Search Engine Result Pages).

If You Are New to Paid Search and search engine marketing, also called PPC advertising, then I recommend to you to read my article Introduction to Search Engine Marketing / PPC Advertising first. It provides a brief overview about what search engine marketing is and also a brief history of this young and still maturing industry.

You might want to checkout the list of PPC search engines and services which include the big players Google, Yahoo! and MS Live, but also tons of the smaller 2nd tier engines and PPC services.

Report: Over 650 Marketers and SEM Agency Execs Say What's Working in SEM. Read it in the fifth installment and all New 2009-10 Search Marketing Benchmark Guide by MarketingSherpa!

What do you get with the complete Search Marketing Benchmark Guide? Here are some Highlights of the new Guide. Learn:

The impact of analytical tools on search budgeting strategies

How search advertising affects brand metrics

Impact of mobile search, geotargeting, and local search on local business markets

Effect of new analytics tools on the industry

What analytics are critical to follow to improve campaign performance

Have a look for yourself at this freeexcerpt from this new benchmark guide and learn first hand how good the quality of this report is.

Those Guides are for professionals and not cheap. To avoid that customers have to buy a pig in a poke, MarketingSherpa made a lot of their content available for freeto the general public, at a special section on their Website created for visitors to roam freely in and absorbe knowledge.

A lot of related blogs are listed under SEO. A lot of good SEM/PPC posts are being written for Blogs that have a heavy focus on SEO so you might want to check them out too. SEM is an important segment of Internet Marketing in general and also Affiliate Marketing. You might want to check the Internet Marketing Blogs and Affiliate Marketing Blogs as well.

Paid Search Engine Relationship Matrix Poster and PDF, plus 10 addition SEM/PPC WhitePapers, including a complimentary copy of Search Engine Marketing Best Practices, written by Kevin Lee. All for free, if you sign-up for the Free Monthly SEM Email Newsletter by Do-It.com.Shopping Comparison Engines Buyer's Guide 2006 from e-consultancy.comPayPerClickAnalyst.com provides articles to pay-per-click advertising, reviews of PPCSEs, bid management and web analytics solutions and PPCSE tools.ClickEarns.com(nofollowed) provides a number of resources to Pay Per Click advertising, including articles that cover basic topics about paid search and ppc campaign management as well as recommendations for useful products, tools and services.

If you want to conduct intensive keyword research for your paid search or SEO campaign, or if you are a webmaster who monetizes a website via contextual advertising like Google AdSense or Yahoo! Publisher Program, check the extensive Keyword Research Tools and Services at Cumbrowski.com.

Do you need to conduct Competitive Research and Intelligence? Check the tools and services for PPC CI to see on what keywords your competitors are bidding on and how they rank in comparison to your own site.