Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Marketing Automation Does Not Equal Lead Nurturing. To be clear, lead nurturing is not a feature, it is a strategy that is then enabled by technology.

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IT'S ALL ABOUT REVENUE

MAY 21, 2015

[Leads] 5 Ways to Reactivate Lost Leads Using Marketing Automation

When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

Author bio: Amanda Nelson is Director of Marketing at RingLead , an Oracle Marketplace Partner , where she leads content marketing strategy and execution. For more on content marketing , be sure to download the Modern Marketing Essentials Guide to Content Marketing where you'll get tips from leading content marketers and thinkers, new content categories to consider and a whole lot more!

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IT'S ALL ABOUT REVENUE

JULY 1, 2015

[Leads] 100 Things You Are Doing Wrong on Social Media

You are not using Twitter Cards to capture leads directly from Twitter. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

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IT'S ALL ABOUT REVENUE

MAY 29, 2015

[Leads] Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe

This offer compiles modern marketing “recipes for success” around display ad retargeting, customer lifecycle management, database hygiene, marketing and sales alignment, campaign metrics, lead nurturing and social media. Promoting the asset in various ways proved to be valuable for branding, engagement, and driving marketing qualified leads MQLs. Results Were Served.

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IT'S ALL ABOUT REVENUE

JULY 29, 2015

[Leads] 8 Tips to Jump Start Your Account-based Marketing

In fact, many marketers game their lead scoring criteria to ensure target accounts get passed to sales. For more on content marketing , be sure to download the Modern Marketing Essentials Guide to Content Marketing where you'll get tips from leading content marketers and thinkers, new content categories to consider and a whole lot more to align your content with your ABM efforts.

[Leads] How One Company Increased Lead Gen by 2000 Percent - Case Study

Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means. For the first time, marketers can easily track.
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Senders do have spam rate data to check if too many Gmail subscribers are marking email as spam and leading to delivery issues. More data points lead to more accurately and quickly narrowing down the root cause of an issue, which in turn leads to more focused improvements on future mailings. The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. Let’s dig in! Key takeaways for email marketers.
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Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
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They expect companies to know them across all digital channels, engage them with relevant and personalized content across multiple channels, and lead them by anticipating their future needs in order to maintain loyalty. In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according to Mashable.com , 72% of consumers prefer an integrated marketing approach. It’s clear that today’s modern customers have high expectations.
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Lead Management. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. You need to stay up to speed with new applications while not running into a data silo pothole or letting integration troubles slow you down. Hitting the Open Road. As you start your journey to Modern Marketing, you have a choice of vehicles. Data Partners.
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