Whiteboard Wednesday: Redirecting Old URLs and Broken Links

A 404 “Page Not Found” error is not only a bad experience for your customers, but also for your search results. If someone does a search for your products or services and gets a 404, you may lose that customer. And if Google bots start to detect that your website has a page (or pages) that don’t exist anymore, they’re going to start removing your site pages from their search results. So if you’ve redesigned your website or changed some of the URLs of pages on your site, you’ll need to put a 301 redirect on your site to direct web traffic from the old page to the new page. In this episode, Matt Morgan walks you through the steps of writing 301 redirects that will update your htaccess file.