Gio Goi was launched by two brothers involved in the Madchester rave scene of the 1980s and the label has maintained strong ties with the music scene ever since. With the original giogoi designs created for friends who played in bands, Gio Goi clothing soon became popular at clubs across Manchester, most notably the legendary Hacienda.

The Dayglo colours that were popular in the rave scene can be still be seen in Gio Goi clothing today, adding a youthful urban freshness to their exciting streetwear. Our menswear range features mens Gio Goi jackets in eye-catching colours and designs, as well as GioGoi jeans that feature all the latest cuts and detailing. Then Gio-Goi womenswear range is super laidback, with plenty of stylish boyfriend jeans plus logo detail t-shirts and tops.