0.phoneArena
10 Jan 2013, 04:56posted on

Greg Sullivan, Microsoft's Senior Marketing Manager says that with Windows Phone 8 devices selling "like hotcakes" in China, and with U.S. sales of the platform characterized as being strong, he says that Windows Phone now has (global, presumably) market share of 5% of the smartphone market and everything is moving in the right direction including the riding number of apps in the Windows Phone Store...

They do appear to be displacing RIM for the number 3 spot. Hopefully their long hiatus in the boonies has given them some humility. It would be great to see MS and its handset partners pushing the innovation envelope without the arrogance that MS displayed in times past.

Meh. Not interested in what Gartner has to say, nor what this Sullivan guy has to say. Show me some concrete data, like sell-though sales numbers, activation reports and/or independent network traffic reports.

I hate to sound too skeptical, it's just that everything coming out of Microsoft makes it seem they are doing well, yet for all WP's supposed success I have yet to see a single WP device in the field. I'm a tech junkie and I work in a tech industry. I notice other people's phones, and at this point the landscape is nothing but iOS and Android (with just a small handful of folks clinging to their Symbian feature phones).

I can see the path way of the phone os. Symbian later Android, later Microsoft, Later Sailfish, Later iOS, Later ubuntu maybe and Symbian will be climbing back again. Symbian doesnt seem to be dead yet. Nothing will stay forever, Everything will come down one day. LIke now is Symbian soon is android.

You are correct on one point - Nothing will stay forever, Everything will come down someday. No argument there. As far as your ordering of OS dominance and the 'soon' timeline for Android's decline, it's all wild guess and speculation.

Good so who is losing the market share ... everyone claims they are gaining global market share and don;t reveal anythin g beyind that. In China did android lose market share because WP8 is selling like hotcakes? or this is just hot air?

All smartphone camps (except BlackBerry and Symbian) are growing since there are more and more previously non-smartphone users coming in, buying their first smartphone. But the camps grow at unequal pace because of their uneven existing user base. Android has the "friend effect" to make 50-70 people out of 100 to recommend Android to a friend (since the market share of Android is 50-70%), while Windows Phone who came in later only have 3-5 people available to recommend the phone to their friends. This is why it takes such time and resources to overthrow Android and iOS. They simply have too many existing users invested in the platform.

Windows Phone, though, is more than doubling its user base each year. Around 130% increase Year-over-Year. But since iOS and Android gains from the "friend effect" in a much bigger way since they have larger user base(s) already existing, they gain more market share without even having to double their user base.

To make it as an understandable example:
70 million Android users available to recommend their platform or affect other friends into following their footsteps is a Lot more people than 5 million available Windows Phone users doing the same thing. This is why the growth is so extremely unequal and "unfair".

Windows Phone is the fastest growing mobile OS out there, but since it grows out of a much smaller number (doubling a smaller user base) - it gets drowned in the flood of the spam that is Android, manufactured by every single smartphone OEM out there except BlackBerry, Nokia and Apple. Every s**tty OEM you can think of is producing an Android handset, no matter how good it is or if they later on want to keep supporting the handset or not. So Android handsets are available at All price points Everywhere in Massive scale, all around the globe. Which Windows Phone is (still) not.

The real loser is RIM/BlackBerry and Symbian, which are losing customers instead of gaining new ones. So all camps except those two are gaining customers on the expense of BlackBerry and Symbian, while also attracting new smartphone users who up until now only have used a dumbphone.

6.papss (unregistered)

Again troll commenting on something he has no idea about..master of nothing
anyways that is impressive, like I've said many WP8 has only up to go, google, no way are they going up from 70%.. We all know what is going to happen in the next year or two

Ok seriously, we already know they trail android and iOS in apps, why keep stating the obvious? If they have grown to 5% from essentially starting over then that is quite the accomplishment even though they have a serious amount to go still.

It's not just about app count.
Also, they WP Marketplace is growing faster (in terms of app count) than any other app store yet in history, or it was last I read a report on it. And they're mostly good, quality apps, not 20 versions of a fart sound maker, or wallpaper and sound packs, and junk like that.

Problem is Eric (GOOG) doesn't talk much and others take advantage and fed the press. Balmer says saless are 5 times since last year and that becomes a news ... then same news gets repeated by some other person of same company barely 3 days later in other format and that again becomes a news ...

You will soon. Its catching on pretty fast. We've been sold out of our Lumia's at times. On the other hand I've never seen anyone with the newest Nexus. I hear their constantly sold out but we can't seem to sell any?!

Windows Phone (7 and 8) has the best touchscreen experience of them all. It is the only touchscreen keyboard that doesn't tempt me to throw the phone against a brick wall. That reason alone was enough to make me switch....My 2 cents.

Yeah hi im not am employee of Microsoft and I sell phones for a living. We have a decent sized crowd of Windows Phone 8 fans. I bought my wife a Lumia and my next upgrade im buying one for myself. You should try one out if you haven't already. After using one it makes me hate Android and all of its inferiorities.

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