BrandNewGame presentation: Digital Interactive Branding | BrandNewGame Experience Economy and loads of TED talks and research from Distimo Nielsen TNS Nipo trend reports Science of the Times Most Contagious 2010 Forrester and many many more web based intelligence I have compiled all the information into 5 Brand Objectives that each Brand and Organization should follow to become or remain successful in the Digital Era The presentation also includes my vision on the internet forget offline and online below the line or above the line The third part of the presentation includes the CoCha model about which I have been presenting a lot in 2010 I have changed Consumer into Communities since we are all more and more influenced by what we do on digital communities social media and influence all our party members as we share what we think is cool relevant or an exceptional product Let me know what you think Brand New Game Digital Interactive Branding View more presentations from Bart Hufen BrandNewGame Posted by admin on Friday December 24th 2010 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten

Festival of Games | BrandNewGame said Seth van der Meer chairman of the Festival of Games This development has paved the way for online publishers indie developers and transmedia developers to become the new and daring kids on the block This explosion of games into all areas of entertainment has created a host of new business models new marketing methods and a changing view on publishing distribution and retail The Festival of Games will give you an insight into how you as a director or marketeer can leverage your success based on the examples of your peers Industry leaders and seasoned entrepreneurs will share their stories helping you to make the right decisions and to get the optimum return on investment Two days filled with discussions lectures keynotes and panels are the backbone of the 6th Festival of Games on April 28 29 2011 A wide range of topics will be covered by thought leaders from the international games industry Speeches from industry icons that defined the present industry environment are combined with sessions from front runners that will shape the future of the industry The Games Anywhere theme really does tie into so many of the crucial aspects of development and business that our industry is facing both now and into the future said Phil Elliott publisher at GamesIndustry biz For anybody that wants to understand how to tackle one of the fastest moving sectors there is heading to the Festival of Games will be vital Expect sessions in the disciplines of Business and Finance Marketing and Strategy Art Design and Production and Technology aimed at improving your day to day business Once again the Conference will be a gathering place for anyone who wants to make profit with digital games The games industry executives will blend with influencers from TV Broadcasting Media Telecoms

Bart Hufen presented at the Marketing Information Event in Rotterdam | BrandNewGame Something I believe in and will have elaborate cases in my book check Lego Factory on the search engine below It was amazing to hear that from the six groups that took part in the workshop four of them came back predicting an imaginative concept for Bol com would be something with gaming I am not making this up My presentation was about the future of branding which comes basically down to 1 Be remarkable to be noticed 2 Continuously evolve your brands and products 3 Invest in your relationship with consumers Apart from that I described the gaming industry and the gamer sharing three slides from Today s Gamer research by TNS NIPO In the end I showed 5 cases which are also available at BrandNewGame cases If you wish to check out my presentation go to the news section from next week Posted by admin on Wednesday November 4th 2009 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18

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