This resource is no longer available

Whenever a customer interacts with an organization, it is vital that the richness of information available on that customer informs and guides the processes that will help to maximize their experience, while simultaneously making the interaction as effective and efficient as possible.

Check out this Aberdeen Group sponsored webcast to gain insight from industry leaders Peter Ostrow and Ashwin Iyer about how best to leverage the 360-degree customer view to maximize up-sell and cross-sell potential. Continue on to learn:

Best-in-Class CRM and data management practices

Integration do’s and don’ts

Mobility changes everything

Impact of social media

And more.

Vendor:

IBM

Premiered:

Feb 28, 2011

Format:

Multimedia

Type:

Webcast

Language:

English

This resource is no longer available.

More from Related TechTarget Sites

Microsoft's Windows 10 Enterprise makes Windows 8 seem like a distant memory. But should CIOs wait or take the bait? Also in Searchlight, Google uses sensors to fight pollution; Intel's new memory chip breakthrough.

Artificial intelligence has come a long way since SearchCIO columnist Harvey Koeppel studied with some of the discipline's pioneers. He offers 10 steps CIOs must take now to prepare for the AI technology era ahead.

How do organizations gain a competitive edge in today's rapidly evolving tech landscape? With a solid IT strategy plan to guide them, for starters. These IT strategy plan templates and samples will help.

Major IT companies like Black Hat and Google spoke out against the proposed Wassenaar Arrangement rules for cybersecurity software, and those protests have caused the U.S. Dept. of Commerce to commit to drafting new rules.

News roundup: New threats add to the Tor anonymity debate as a new browser aims to take anonymous browsing to the next level. Plus: Android security outlook bad -- or is it?; another Xen host escape flaw; Wassenaar revisions put on hold.