One of the trickiest aspects of practice building is the process of gaining a reputation as a knowledgeable expert. And, as you’ve undoubtedly heard, it’s also the single most important thing you can do to attract quality, profitable, clients. The more you are recognized and requested, the better the quality of the clients will be… (0 comment)

In our last session in this series on Strategy Development, you were introduced to the Rainmaker Strategic Resources Worksheet as a way of identifying your current resources and capabilities. But, if you have identified a unique market, with unique needs, the probability is that you are not going to have all the resources you will… (0 comment)

Several years ago I started my accounting practice on a shoestring budget. I did it in what was quite possibly the worst city in the world in which to start a business. Opening in a medium size resort town where the number of accountants was seven times the national average per capita wasn’t quite bright.… (0 comment)

A Weekly Dose of Marketing Tactics For Accountants According to BJ Burns and Scott Jeffrey over at Cult Branding, there are 52 types of marketing tactics. Okay, they pulled the number 52 out of the air, and they are actually talking about tactics, but who cares? Now the folks over here at Practice Builder Publishing… (0 comment)

Clients look to you as an expert. What kind of expert they are looking for depends on their needs. So, if you want to keep your client, or get new ones, then you need to be able to know what needs you have to satisfy and how to satisfy them. Before you can start trying… (0 comment)

In this session, I want you to think about what assets you already have. What resources do you currently have access to, and will they be the kind that will give you a competitive advantage? By now, you should have an idea of what target market you are interested in serving, and what those prospects… (0 comment)

Viral marketing is hot – on the internet. But, let’s climb out of the box and bring it home. Let’s use it here, in building your practice. Viral marketing is a voluntary referral. Its greatest strength lies in its ability to become innocuous and to spread on its own, without additional effort on the part… (0 comment)