The first grain in this food, and its main ingredient, is wheat. This is in the form of wholemeal flour, so at least may still be considered primarily as a whole grain. However, wheat is not a high quality ingredient. It is believed by many to be the number one cause of food allergy problems in dogs and we prefer not to see this ingredient in foods. Wheat occurs a second time in this limited ingredient list as wheat germ.

Chicken, 20% of the food, is the sole meat products. 20% is not a high meat content, but in this case the true amount is actually significantly lower. Those ingredients are inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredients will weigh around 20% of their wet weight. Ingredients are listed in order of weight, and the dehydrated ingredients would probably be more accurately placed much further down the ingredient list. There is a very small minority of meat in this food.

The food has added vitamins and minerals, but no information about these is given and it may contain synthetics. Likewise, there is not information given about preservatives which could include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.