Not Getting the Ink you Want? Go South

A recent survey found that 98 percent of Latin American newspaper editors say they closely monitor U.S. business trends and markets, but only 18 percent are contacted by PR professionals from the United States. "Media Relations Opportunities," sponsored by WORLDCOM and conducted by Bitner.com, found an untapped media well in phone interviews with 57 business editors in 19 Latin American countries.

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