Aurora Games highlighting female athletes world-wide see soft early ticket sales as organizers push to get word out

ALBANY, N.Y.—Olympic medalists and YouTube sensations will be gathering here in the coming days for the Aurora Games, an inaugural all-female athletic competition in seven sports.

International broadcast contracts have been signed for the various matches. Track legend Jackie Joyner-Kersee and gymnast Nadia Comaneci will serve as honorary captains, and will speak at forums about what led them to success. But a big question ahead of the six-day event, which is designed to showcase women athletes at the top of their game, is...