The Leaky Bucket Nonprofit Blog

This is the last in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel. In Part 2, Ken explores some of the effectives ways your use of Social Media helps to manage successful fundraising performance.

8. Does Your Social Media Campaign Go to Disney World?People go on vacation and they get sick. When this happens, does your social media output stop? Make sure there is a structure in place to ensure new content is created and distributed.

This is the second in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel. In Part 2, Ken explores some of the ways your nonprofit's strategic use of Social Media helps to manage successful fundraising performance.

Let’s talk about entrepreneurship for a minute. Nonprofits are a lot like those new-business ventures that get money from investors. Your fundraising practices have to attract the right charitable investors (donors), just like some entrepreneurs have to find the right investors. In both cases, the "investors" should understand what you're trying to accomplish, and that your "solutions" are going to have a positive impact in the market. The for-profit ventures have to answer to their investors, just like your nonprofit has to answer to its donors. Neither type of business can thrive unless it has the right financial backing, but with it, both will do a better job delivering on their promise. And in both case the “investors” want to see the business in question make a difference.