Miss Bumbum Brazil 2017 Rosie Oliveira nude topless in São Paulo 2014

Miss Bumbum contest is a Brazilian annual pageant show which aims to find the best buttocks in the country. Created by journalist and entrepreneur Cacau Oliver, the competition has 27 contestants who represent the country’s different states, and the winner of the pageant receives 50,000 reals (approx. $22,000) in endorsement deals and becomes an instant celebrity in Brazil. The current title holder is Rosie Oliveira.

Miss Bumbum made its first foray into the US market by licensing an official 2017 calendar for release in the US. The calendar was released on December 1st, 2016 and featured 2016 contest winner Erika Canela on the cover.

In June 2013, Daisy Donovan, an English journalist working for Channel 4 claimed that popular television shows in Brazil, including Miss Bumbum, objectify and degrade women. She called the show “a spectacular feast of the flesh” and said she felt awkward watching the final, adding: “It’s a bit disconcerting being a woman here and not dressed in dental floss.”

In October 2013, according to the International Business Times, models Mari Sousa, 25, and Eliana Amaral, 24, were accused of paying the equivalent of thousands of dollars in bribes to the judges of the contest.