Frida Hyvönen Goes Disco With New Single “Terribly Dark”

Frida Hyvönen is known as the serious indie artist type, but for her comeback single “Terribly Dark”, the Swede singer/songwriter has decided to turn to intergalactic disco and ABBA for inspiration. The risk paid off, in the form of properly amazing Scandinavian pop. Somehow she managed to make the infamous Swedish winter sound so fun and effervescent. “It’s so terribly dark here. I’d put myself on fire if I find a spark,” she grimly sings, in contrast to the shoulder-shaking disco beats and vintage synths. The song starts off slow but trust me, by the time it’s over, that hook will NOT leave your head. The music video is a simple, Fever-Ray-ish black-and-white performance-based piece, and it looks like she’s channeling Madonna in “Nothing Really Matters” with those herky jerky moves!