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Amman – ATICO Fakhreldin Group launched its yearly celebrations to rejoice the festive holiday season in all its outlets.

In addition this year, an Advent Calendar was given out, during the Christmas season, filled with daily activities, offers, promotions and events at each outlet. Father Christmas and his Helper toured many companies, offices, and ATICO Fakhreldin Group outlets around to spread a small token of joy, love and kindness for this special season.

Also, and for the fourth consecutive year and due to the great success of the previous years, ATICO Fakhreldin Group launched its famous “Wish Tree” at AlQasr Metropole Hotel, Fakhreldin, Ren Chai and Yoshi and Wild Jordan Center. It is the giving season and we¹re hoping to make dreams come true.

Each tree is filled with letters hand written by young boys and girls from the SOS Children’s Villages from Amman, Irbid and Aqaba, with their hopes and wishes. Generous customers pick an envelope and donate a certain amount in order to grant the child’s hand written wish and help make a dream come true.

ATICO Fakhreldin Group will in return make sure that Santa delivers the gifts to the villages, with healthy meals from Kebab Express, and a day filled with fun and activities.

The OWish Trees¹ bought together an opportunity for ATICO Fakhreldin Group to enhance its sense of corporate social responsibility and engage its loyal customers towards a worthwhile cause. It is a strong obligation towards the community that gives it the drive to create and develop ideas to support and help various foundations.

It is worth mentioning that ATICO ­ Fakhreldin Group operates AlQasr Metropole Hotel, a boutique four-star hotel located in the heart of Shmeisani along with its well-known outlets Trattoria, Vinaigrette, The Nub, The Qyard.

Happy Jordan, Amazing Jordan, is a platform whereby it portrays the stories worthtelling and sharing about ‘a myriad of human gems who strive everyday to make this place incredible, one step at a time.’

With Christmas around the corner, remember that the smallest acts of kindness can brighten some children’s lives in ways you can’t imagine.

AMMAN — “Wish trees” last year flourished across Amman as an early celebration of the annual Christmas festivities, in the third edition of ATICO Fakhreldin’s #winter solidarity campaign.

Following the success witnessed by the initiative in the previous years, the group renewed its partnership with the SOS Children’s Villages, through which they help less fortunate children and adolescents “make their dreams come true”.

Installed at various locations across Amman, the trees are filled with letters handwritten by young boys and girls from the SOS Children’s Villages from Amman, Irbid and Aqaba, with their hopes and wishes for Christmas, according to Hala Awadallah, fund development and communicationscoordinator at SOS Villages.

Located at Al Qasr Metropole Hotel, Fakhreldin, Ren Chai andYoshi, the campaign kept adding more “Wish trees” with a new one installed at the Wild Jordan Centre in Jabal Amman.

Customers who come across the trees can pick an envelope anddonate a certain amount of money to help grant the wish of the child and “make a dream come true”, Awadallah told me then.

“The welfare and happiness of our children is enhanced by all these wonderful partnerships that are very important to us. Their position support gives pleasure to the SOS community,” said Reem Atalla Habayeb, SOS Jordan’s chairperson.

Following the campaign, ATICO organised a day of celebrations, during which a dressed up #Santa delivered the gifts to the children in the villages.

“These wish trees help put a smile on the children’s faces and make their dreams come true thanks to the generous and charitable offeringsfrom our guests,” an ATICO statement said.

“It is of utmost importance that our children are integrated within the community in a proactive way. Initiatives such as this one contribute to reinforcing the sense of belonging to the community and the country for these children,” Habayeb stressed.

SOS Children’s Villages Jordan was first launched in Amman in 1987 and later expanded to the governorates of Irbid and Aqaba.

A local social development organisation, SOS operates on a family-based model through the support of village mothers, aunts, brothers and sisters who have regular family gatherings, according to its website.