About Us

The Internet: New Ways to Succeed

Being a webmaster is an evolving profession, at least when you take responsibility for your clients' advertising success. Assembling a nice-looking set of pages used to be enough. For the small business, word-of-mouth and local print media guided people to your online web presence, which served as a brochure, a monologue from the business to its prospective clients. Those days are gone!

Now more than ever,
print media is a thing of the past. Your internet presence is a multi-part dialogue. It includes search engine rankings, social media, multiple online directory listings, and client feedback.
Now more than ever, who you are, what you do, and how you do it must be online and visible to your prospective client base: your community.

Change is never easy, but if you start today, over the coming months your new internet presence will reveal the path your business
has followed and the direction it will take. By revealing your organization's history to prospective clients,
it describes what people can expect from you - it becomes your success story. As an Internet Presence Manager, the DataSmith goal is to manage the construction of that story on your behalf.

Who We Are

After a 3 year tour as a cook in the US Army, Scott D. Smith graduated from Rutgers University, NJ in 1984 (BA Economics), from Pace University, NY in 1989 (MBA Finance) and from Fordham Law School (JD), NY in 1994. I worked on the back-office side of international securities operations for financial institutions such as Brown Brothers Harriman and Merrill Lynch before forming DataSmith Consulting, Inc. in 1998.

Late in 2001, I stopped travelling to onsite consulting engagements in faraway places, and started to focus on a more family-oriented career/lifestyle from the home office. In 2003, DataSmith started building databases and websites and has gradually shifted focus toward providing high quality, low cost services to small businesses. DataSmith Consulting currently manages several hundred websites and a variety of related internet services.

In 2013, DataSmith purchased a new home office in the Northeastern hills of Pennsylvania. Benefitting from exceptional local technology services, fresh air and country living, DataSmith is gradually moving from a "quantity of production" business model toward one that emphasizes quality of results. Internet Presence Management requires daily attention, and DataSmith is set up to provide that attention required to maximize the return on your internet investment.

Home Office Coffee Breaks

Our ATTENTION is on:

SOCIAL MEDIA

The same details that go into your regular website updates should be passed before your ever-growing social networks. It's not just your friends, families and followers. It is the accumulation of contacts over time that allow social media to work for you to reach more and more new clients. If your website posts connect to your social media, the traffic in one area feeds and stimulates traffic in other areas. Over time, it just gets more effective.

LOCATION MANAGEMENT

As a certified Yext Partner, we take care of the details for you. Check our your listings here, and imagine them as Power Listings, complete with regularly updated special offers, pictures, and text that you control. These directories can add to to hundreds or even thousands of viewer looks every month - we can control what they see!

SEARCH ENGINE OPTIMIZATION

Snake-oil SEO (high dollars, big promises, little effort, even less observable results) is alive and well. Nonetheless, subtle differences in your web page structure can increase your search engine ranking, as can effective domain name selections, regularly updated site content, hosting, redirects, site map and error pages, and expertise in specific markets and geographies. Are the web companies that
write your content for you using the exact same text for countless other customers? If you can find your text on other websites, your content is obviously not unique and you are not going to rank! You want your website to distinguish you and the cookie-cutter website will simply will not get the job done.

BLOGGING

Let's spend the time to talk about what is important to your customers, and how your business meets their needs. You do not have to write a book. You have to write a paragraph - or come up with a paragraph, every couple of weeks. What is going on in your business, your office, your community? New proprietary content gets results - text, images, video clips, etc. We can help you with that.

RESPONSIVE WEBSITES AND MOBILE WEBSITES

We have always done websites, but not like this! A set of pages is one thing, a Managed Internet Presence is something else. How can we be of service to you? We start with a ThemeForest HTML5 template, and incorporate your content, your social network links and ideas. The result is a technically and aesthetically superior, business presence upon which we can build and grow.