Well, if it does happen, the good thing is that we’ll get to see the series somewhere, even if it’s on a network that I don’t watch. But I suppose maybe that’s the point – to draw audiences to a network that could use a lift. Although it could also be detrimental to the series because it’s not a network that the target audience for the series watches. At least I don’t think so.

AMC Networks‘ female-focused WEtv is looking to follow in the footsteps of siblings AMC, IFC and Sundance Channel by moving into original scripted series. I hear WE is getting help in its plans from AMC, whose untitled Richard LaGravenese/Tony Goldwyn drama project is eyed to become WE’s first scripted series. (The cable network also is exploring other scripted ideas.) I hear WE is considering a nine-episode order to the LaGravenese/Goldwyn project, originally ordered as a pilot by AMC last year […] I hear the potential series order is contingent on finding a showrunner as David Manson, who ran the pilot at AMC, has since moved to Netflix’s House Of Cards as executive producer.

The series at the center of this story is a still untitled Richard LaGravenese and Tony Goldwyn legal thriller, starring Damon Gupton stars asAdam Powell – a district attorney who uncovers new evidence that prompts the re-investigation of a sensational murder case.

Also, Seth Gilliam (The Wire), as well asClarke Peters (also of The Wire, Treme, and more) play supporting roles as Adam’s younger brother, a novice, naive cop, and Adam’s (Damon’s) father, Isaiah Page, a retired cop and the former Philadelphia police commissioner.

Marin Ireland (Homeland,Mildred Pierce) rounds out the cast of what has always read like a stellar project to me, based on what we know of it thus far.

AMC didn’t pick it up to series; there was no mention of even the pilot in our last post on the project, a month ago. AMC did note that the project “will remain in consideration for a potential series pick-up in 2013.”

Obviously, based on today’s news, they seem to have other plans for it.

Granted AMC and WEtv both are owned by AMC Networks, so it’s all in the family. However, as I noted earlier, WEtv just doesn’t seem like a proper fit for the series. This is a channel with a slate that’s heavy on reality TV series, and one of its most popular shows isBraxton Family Values. It’s also home to Bridezillas, and an upcoming spin-off called Marriage Boot Camp: Bridezillas.

Not exactly weighty, dramatic, suspenseful, dark scripted material. So I don’t get it, and it could actually hurt the show. Although I haven’t seen any of it, so I could be in for a surprise, if we discover that it’s actually closer in style to a series like Scandal, than Homeland, or Breaking Bad, for example; and would fit very well into WEtv’s programming lineup, given the channel’s demographic.

By the way, speaking of Scandal, Tony Goldwyn plays President Fitzgerald Grant on Shonda Rhimes‘ Scandal; he’s a director in his own right, helming episodes of Grey’s Anatomy, Damages, Private Practice, Dexter, Justified, and others.

But it’s not a done deal, so let’s see what develops here. Although it doesn’t look like AMC wants the series in its lineup, otherwise they’d work it in, instead of trying to pass it on.