When you examine all of the ways we can use social media to drive business, 4 areas emerge: Building brand reputation and value through:Demonstrating openness and responsivenessDelivering more relevant contentDriving third-party advocacy Creating customer value by:Activating loyalistsImproving marketing effectiveness Getting customers to buy more Increasing operating excellence through:Shortening time to marketReducing cost in developmentTesting ideas earlier Strengthening workforce and culture by:Enabling employees to advocateTraining the workforceCollaboration Business value is found between managing the risks and pursuing the rewards. Standing still is no longer an option.

When you examine all of the ways we can use social media to drive business, 4 areas emerge: Building brand reputation and value through:Demonstrating openness and responsivenessDelivering more relevant contentDriving third-party advocacy Creating customer value by:Activating loyalistsImproving marketing effectiveness Getting customers to buy more Increasing operating excellence through:Shortening time to marketReducing cost in developmentTesting ideas earlier Strengthening workforce and culture by:Enabling employees to advocateTraining the workforceCollaboration Business value is found between managing the risks and pursuing the rewards. Standing still is no longer an option.

When you examine all of the ways we can use social media to drive business, 4 areas emerge: Building brand reputation and value through:Demonstrating openness and responsivenessDelivering more relevant contentDriving third-party advocacy Creating customer value by:Activating loyalistsImproving marketing effectiveness Getting customers to buy more Increasing operating excellence through:Shortening time to marketReducing cost in developmentTesting ideas earlier Strengthening workforce and culture by:Enabling employees to advocateTraining the workforceCollaboration Business value is found between managing the risks and pursuing the rewards. Standing still is no longer an option.

Stand for a Cause

Social Mediaare a square!A place
where people come to talk with their friends. Toshare their news and exchange opinions about issues thatmatter to them, and to even make new friends.

Social Mediaare a square!Brand pages
are like info-kiosks, that provide informationabout brands without actually selling them. They try to gainthe attention of people in the square, with various methods.

Use a technologicalgimmick Leverage Like
“magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results.

Make users partof the brand
story Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results. Make users Instead of urging people to share your content, you should part of the story prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends.

Enhance withtheir Social connections Leverage
Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results. Make users Instead of urging people to share your content, you should part of the story prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends. Use Social Use Facebook’s building blocks to your advantage, by letting connections people bring their friends into your experiences. That way, you will gain a greater audience for your messages