The role of marketing has expanded significantly in the past decade. One of the biggest differences is that marketing’s job isn’t solely focused on reaching people outside your company. Today’s marketing teams are focusing just as much on internal communication as they are external.

Why? Because more and more business leaders are recognizing that the growth potential of their business is impacted by employee engagement. When employees are frustrated by internal communication challenges, the entire business suffers.

So, how can marketing help solve the internal communication challenges that frustrate your employees? Here are a few keys:

1. Let marketing serve as an information hub for your company.

Because of the unique place it sits within your organization, marketing has a good understanding of everything that’s going on in your business. They know what’s happening in product development. They understand the direction leadership wants to go. They understand customer challenges.

By positioning marketing as an internal content hub, they can focus on anything from improving training and company knowledge, sharing product updates, compliance tips, customer feedback, and more.

2. Let marketing identify new tools and methods of communication.

Your marketing team can be a great testing ground to identify tools or processes for communicating more effectively. They can help you identify new tools to increase collaboration between teams. They can help you build out communication strategies to improve transparency with employees. Most marketers love testing new software and technology—especially if it helps their productivity.

3. Ask marketing to help create an effective corporate narrative.

Marketing knows how to communicate effectively—with potential customers and employees. Therefore, marketing can help you identify a brand story that’s easy to understand and easy to repeat. This helps your staff know how they can influence people beyond what’s listed on their job descriptions and unites them behind a common purpose.