Launching an initiative called the ‘Power of Partnerships’ to encourage industry collaboration and harness relationships to achieve operational efficiency, Shell Lubricants is aiming to highlight powerful collaborations in industries such that it helps them to overcome present and future challenges. Releasing a video ‘The Bat Doctor’ featuring Ram Bhandari, the person behind making bats for star cricketers like Sachin Tendulkar,

the lube major, through the initiative, is stressing upon building greater collaboration with customers on the basis of a study it has carried out. The study revealed lubrication practices in the manufacturing and construction sectors in India in view of the arrival of new technologies like Industry 4.0. The study also revealed a belief that effective equipment maintenance can lead to cost savings against a backdrop where expertise is lacking. Through the ‘Power of Partnerships’ initiative, Shell Lubricants, in association with OEMs and industry experts, is aiming to help bridge the gap. It is aiming to deliver value to customers by tapping industry knowledge and expertise.