Fish Brothers to relaunch as Charles Fish

Upmarket jewellery chain Fish Brothers is relaunching as Charles Fish in February 2006 with a brand identity by Large Smith Walford and a flagship store design by architect Branson Coates. The design of the shop is loosely based around a water theme: windows are meant to look like oyster shells, jewels are displayed on seaweed-like fronds and fish tanks are scattered throughout the store. The intention is to bring more glamour and an ‘edge’ to the jewellery shopping experience. The boutique will open in London’s Canary Wharf, with more sites set to launch in the future.