My Club Betting signs up FSB sportsbook

My Club Betting signs up FSB sportsbook

My Club Betting (MCB) says it believes it will offer an improved product to its partners after signing a deal to use a sportsbook platform provided by FSB Technology.

The sports technology company will offer more sports, both pre-match and in-play, via its white label solution to more than 100,000 clubs throughout the UK when the new platform goes live. MCB offers a bespoke front end to football, rugby, athletics and other elite and grassroots organisations, who take a cut of betting turnover.

“We are delighted to partner with FSB Technology, which is an exciting step forward for the company, as their managed sports betting service includes a proprietary live sports betting platform and real-time algorithmic pricing models,” said Bernard Casey, MCB chief executive.

“My Club Betting, in association with FSB, have now developed a service that we feel will offer a much better customer experience and help provide sports clubs and organisations with everything they need to generate their own revenue stream.”

MCB has contracts with six Super League rugby clubs, including Leeds Rhinos, as well as Club Doncaster, which includes English League One football club Doncaster Rovers. MCB is also a stand sponsor at Doncaster’s Keepmoat Stadium, is the official shirt sponsor of the Wales rugby league international team and has deals with dozens of amateur cricket, football and rugby clubs.

UK-licensed FSB’s managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing. The company has an agreement with Sporting Solutions to include their in-play offering in the company's managed service.

Richard Thorp, FSB’s business development director, said: “The flexibility of our platform is great for My Club Betting and we’re delighted to be supplying them with our fully-managed service. As well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have our modern CRM tools at their disposal which will allow them to tailor offers to specific customers.”