"Dig your well before you're thirsty."- Seth Godin

verb (used without object), dug or (Archaic) digged, digging.1. to break up, turn over, or remove earth, sand, etc., as with a shovel, spade, bulldozer, or claw; make an excavation.2. to make one's way or work by or as by removing or turning over material: to dig through the files.