H-E-B Marketprime

From good to extraordinary

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Brands&People x HEB Marketprime

Going to the supermarket is an unremarkable and transactional task you go through any given day. You make a list, you go, buy what you need and that's it.

At Brands&People, we collaborated with H-E-B Marketprime to turn each trip to the grocery store into an unexpected and memorable experience, inspiring more moments of pleasure and discovery through exciting, fresh, local and expertly curated foods.

With the concept “From Good to Extraordinary” we wanted to awaken the appetite of consumers for more vibrant and real ingredients that make them feel things, that surprise them, comfort them and that, with an infinite number of possibilities, inspire them to try something new every day.

By developing a bold and delightful visual system, where food becomes alive through appealing imagery, illustration, and a strong typeface, we managed to communicate the distinctive essence of H-E-B Marketprime's unique products and prepared meals.

This is how we created a brand that takes you out of the ordinary with more sensory and elevated experiences around buying everyday food.