"The end of the 2000s saw the robust development of net labels as an internet-based distribution platform for musicians to share their music for free. The development of the Indonesian Net Label Union represents a self-organizing act to indicate the rise of a new breed of indie music generation. Sharing is employed as a uniting concept and envisioned to be a collective project to achieve a collective sustainability. It prompts direct questions of the layered support for net label. In this article, I interrogate the embodiment (and the disembodiment) of sharing as well as the meaning of sustainability. In doing so, I examine the interlinking of sharing with piracy, materialization of support from the fans’ loyalties and friendship, which forms the alternative infrastructure of the net label organization."