X-ceed Inc., formerly Water Jel Technologies Inc., said it took the next step in its strategic plan by acquiring interactive firm RESET Inc.>
RESET specializes in consulting with major companies to create interactive communication solutions to meet customer goals. Clients include HBO, Con Edison, Time Warner, BMG, New Line Cinema, and MCA. Financial terms were not disclosed.

"We welcome the talented professionals of RESET to X-ceed," said Werner Haase, CEO and co-chairman of X-ceed. "They share our vision of the future of interactive communication. The Internet has revolutionized the way business is done. Companies are competing in a radically new economy with new rules. X-
ceed will help write those rules."

X-ceed is comprised of four independent divisions: performance improvement,
medical first aid products for burn injuries; instructional medical seminars;
and corporate travel services. This array of businesses is the result of a one time merger
completed in July 1996, according to the company's Web site. Current revenues
are more than $60 million, the company said, adding that it intends to focus
on its key subsidiaries and divest or spin off the businesses that are best
suited to restructuring.

Scott Mednick, the company's other co-chairman, was the founder and former
chairman and CEO of THINK New Ideas Inc. He left there
last spring "to pursue long-standing philanthropic interests," it was reported
at the time.

"To succeed in the information age, corporations must change the way that they
communicate, both internally and externally. X-ceed will be at the forefront
of this change, helping clients ensure that messages are integrated, not just
distributed," Mednick said.