Samsung is Building Its Own Stores Inside BestBuy

Whereas Apple opened its own chain of stores, Samsung has elected to cozy up closer to an existing retailer, at least for now.

The company is partnering with Best Buy and will open 1,400 Samsung Experience shops within the retailer’s existing stores.

“Seventy percent of consumers live within 10 miles of a Best Buy,” said Ketrina Dunagan, the Samsung VP heading the retail effort. Dunagan said that the Korean electronics giant considered opening its own stores, but quickly decided that partnering with Best Buy was a whole lot more appealing than trying to, say, open 10 stores of its own this year.