Tag Archives: AMP

With the most common AMP configuration, your most frequent visitors will get a worse experience than drive-by, random visitors. How can this be? Default AMP setup The most common, default, setup for AMP pages is to deploy them alongside your existing non-AMP site. You add a <link rel="amphtml" ...> tag to your existing pages that... Read More

At Google IO this year it was announced that there are now over 2B AMP pages live on the web, and counting. This is massive for a project that opened to the public only last year. When you look at the number of domains, around 900K, it’s not quite as impressive. Many of the 2B... Read More

We’ve written extensively on mobiForge on how web performance on mobile devices really makes a huge difference to your visitors and your business. We’ve also highlighted that the fast metropolitan WiFi speeds enjoyed in the offices of many content creators simply aren’t reflected in the real world where the vagaries of the network and the... Read More

In the early days of the mobile web, way back in the late late nineties and early noughties, there was only one technique available to publish web pages to mobile devices: bespoke mobile content. There was simply no way that desktop-focused content could be made to work unaltered on the mobile devices of the time, which... Read More

The first ever AMP conference drew to a close this week after two days of sessions in NYC. We’ve been interested in AMP here at mobiForge since its launch because the emphasis on performance resonates so well with us; performance is a cornerstone of AMP. The conference brought together members of the AMP project, partners... Read More

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