Wella Professionals partner with Pride 2018

We’re super excited to hear that Wella Professionals are an official partner of London Pride 2018. The event taking place on the 7 July will have 50 Wella staff members as part of the Pride Parade.

New launches

Prior to London Pride Parade the brand will launch two of their bestselling products; Sugar Lift and Pearl Styler in limited edition rainbow coloured packaging in salons across the UK and Ireland. Wella Professionals will also host a pop up shop in partnership with London Pride on Monday 18 June in Soho. The pop up shop will offer blow dry appointments to the public for a donation that will go towards supporting London Pride.

Sheila Jackson, education and events director at COTY said: “We are very happy to be an official partner to London pride this year and believe the values of London Pride are perfectly encapsulated by our salon partners who use the craft of hairdressing to help express the beauty of diversity”.

Here’s hoping the partnership will inspire others to have confidence to express beauty no matter who they are or how they want. We’re seriously on board with that message! #WellaPride #ShowYourPride