Today, in Chi-Town, at the Chicago Illuminating Company, Derrick Rose and adidas Basketball debuted the ‘D Rose 3′ signature basketball shoe and its first apparel line. The NBA MVP point guard helped present the new shoe himself, even getting emotional and shedding tears when watching footage from his current “The Return Of D Rose” documentary series. The Chicago Bull was overwhelmed with emotion knowing that he made it out of the South Side of Chicago to NBA success, thanking his family, God and also saying: “I’m just happy that I have true fans.”

adidas Global Basketball VP Lawrence Norman and adidas Basketball designer Rob Lee were also on stage to talk with Rose about his come up and about the new shoe. At one point Rose described his new sneaker as “very rare” for its combination of function and style. Per an adidas press release:

The D Rose 3 is an all-new silhouette with synthetic and nubuck leather to deliver a clean and stylish off-court look. The oversized tongue has a reflective D Rose logo to illuminate and pop on and off the court. Chicago call-outs on the inside of the tongue portray the essence of Rose’s background, including an illustration of his family tree and the landmark of 73rd and Paulina in the Englewood neighborhood where he grew up. Each colorway of the D Rose 3 will feature special, personal graphics on the inside of the tongue, colors and materials to give fans details about his life.

The entire ‘D Rose 3′ collection, which included tees, shorts, hoodies and more, also features a new logo, based on Rose’s tight knit family circle—his mother and three brothers, who were in attendance.

The new D Rose logo features three petals that revolve around the letter “D” and number “1” in the center. The personal meaning behind the logo is twofold. First, each petal is unique and represents Rose’s fast, creative drives to the basket, which he honed with physical play on the courts of Murray Park in the Englewood neighborhood of Chicago. The logo also pays homage to his family – with mother Brenda in the center of the Rose and his three brothers Reggie, Allan and Dwayne as the petals – who guided him from that neighborhood to NBA superstardom.

Check out photos of the new ‘D Rose 3′ and its corresponding gear in the gallery.