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Stove Top

It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time. Stove Top stuffing is in that boat, but it tends to take out its frustrations through comedy—including a raft of new spots starring the "Artisanal Hipster Pilgrim," a millennial character who defies his Pilgrim forebears by encouraging rather than forbidding the eating of stuffing on days other than Thanksgiving.

It's time to ignore the fact that Passover and Easter are coming up this weekend and focus on the truly important holiday-related issue at hand: Apparently, people are eating stuffing on days other than Thanksgiving! That might not scream "crisis" to you, but according to Stove Top's new ad campaign, it's resulting in a lot of irritated Pilgrim patriarchs.