The company’s New Shepard space vehicle (named in honor of the first American in space, Alan Shepard) soared to a height of 62 miles, separated into its component parts (a BE-3 rocket and crew capsule), and then touched down amid the desert landscape of its secretive facility in Van Horn, Texas.

Bezos said the rocket “flew a flawless mission” and that its reusability, which promises to lessen the cost of spaceflight, “is a game changer.” The chief exec posted his first tweet to inaugurate the event.

The rarest of beasts – a used rocket. Controlled landing not easy, but done right, can look easy. Check out video: https://t.co/9OypFoxZk3

In the video below, Bezos can be seen popping open a champagne bottle alongside his ground control crew in celebration.

SpaceX, the rocket company founded by Tesla (TSLA) CEO Elon Musk, has yet to safely stick the landing for its reusable Falcon 9 spacecraft during operational runs. The company has succeeded, however, in recovering boosters for shorter, closer-to-Earth test flights, as Musk pointed out on Twitter.

A comparison between the two vehicles is not exactly fair though. Whereas Musk’s rocket shoots for an orbital altitude and travels at speeds around Mach 10, Bezos’s rocket reaches suborbital heights at Mach 3.7 velocity, notes the tech news site Engadget. The difference in momentum and elevation makes SpaceX’s task much more difficult.

The team at Blue Origin seeks to develop spacecraft for commercial space tourism. Another spaceflight company with similar designs—Virgin Galactic, owned by British billionaire Richard Branson—suffered a blow when one of its test pilots died in a crash this year.

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