History Channel 2

Brand positioning that
is part of the family

History Channel is one of the top factual entertainment networks in the world. When it came time to launch and position History Channel 2 (H2), they trusted us to guide the way.

Our challenge was to find a unique branding space for H2 that could live comfortably within the History Channel brand family. To start, we immersed the team in the DNA, personality, and programming of the parent brand. From here, we determined which key elements to spotlight in the new H2 brand.

After thorough exploration, we uncovered the unique fire at the heart of the H2 brand, and minted a fresh positioning that perfectly complements top-rated parent, History Channel.