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matt.cyberduck

Matt Gibson

Cyber-Duck
On Twitter: @duckymatt

Matt is a designer, tea lover and zombie hunter, though not always in that order. During the day he is Production Director at Cyber-Duck (cyber-duck.co.uk), a full service digital agency based in leafy Elstree in Hertfordshire UK, home of James Bond, Indiana Jones, Luke Skywalker and perhaps most famously Peggy Mitchell. At Cyber-Duck, Matt oversees all design work from the early research and planning stages, to sketching and designing interfaces, right through to helping deliver HTML/CSS code.

Matt regularly speaks at leading industry events and writes for notable publications including Design Week and Web Designer Magazine. He has also been published in Smashing Magazine's latest eBook: Responsive Web Design, Volume 2 (shop.smashingmagazine.com/responsive-web-design-vol-2.html)​​. Matt has also featured on our TV screens; first he produced an interactive comic for The Gadget Show where he had Iain M Banks roaring with laughter; then he featured on BBC Watchdog by helping to shine a light on websites that trick and confuse users into paying more than they bargained for. Matt also loves to get involved in teaching the next generation of designers by lecturing and mentoring students at UEL as well as getting involved in initiatives like Young Rewired State.

We can no longer predict how people are accessing our content now, let alone in a few years’ time when the technology people use to access the web will inevitably diverge even further, and perhaps in ways we haven’t even considered yet. Rather than seeing this unpredictability and lack of control as a problem, we should embrace these ‘known unknowns’ and the inherent flexibility of the web. Put simply, responsive design is about being more flexible and assuming less about our users, from how they’re accessing our content and what technology they’re using to their environment.

Responsive design is often positioned as a challenge for developers. This talk will instead focus on responsive design and generally designing for mobile from a UX and design perspective. The talk will cover how to tackle content strategy, performance, future friendliness and accessibility for the responsive web as a UX designer.