Get Idealware's Updated Nonprofit Social Media Decision Guide

You're probably using (or thinking
about using) social media at your organization. But how effective is your
organization's use of social media? Are you using the right tools in the right
ways? And what can you reasonably expect to achieve using social media?

The free Nonprofit Social Media
Decision Guide from Idealware is designed to help you answer all those questions. The guide can help you understand how
social media may benefit your organization and which tools might be right for you.

The Nonprofit Social Media
Decision Guide includes detailed advice on:

Understanding social media:
social media is about having a conversation, which includes listening and
encouraging people to join the conversation and spread the word.

Defining your goals and audience: "Having a Facebook page" isn't the end goal, because social media isn't a goal in and of itself. You need to
understand who you are trying to connect with and what your goals are for
that engagement in order to use social media effectively.

Choosing the right tool
for the job: the guide provides detailed descriptions of various social
media tools' strengths (and weaknesses), as well as practical advice on
how to use those tools to meet specific goals.

Creating your organization's social media strategy

The guide includes practical suggestions for getting started with the most popular social media tools, as well as handy worksheets to help you through each step of planning and implementing
a social media strategy for your organization. The guide also includes case studies
on how other nonprofits are successfully using social media.

Updates to this version of the guide include new
research on how nonprofits are using social media, expanded discussions of strategy and goals, and sections on potentially interesting newer tools (like LinkedIn, Foursquare, and Google+).

As Idealware says in the guide, "Social
media is like anything else: effective at some things, less effective at
others, and your level of success depends upon how you use it and who you're
trying to reach."