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Burberry is expected to unveil a welcome return to sales growth this week, buoyed by a surge in Chinese shoppers on the back of its collaboration and campaign with pop star Kris Wu.

The British fashion house is one of the most exposed brands to the slowdown in Chinese luxury spending following a rampant expansion of its shops that means the region now accounts for a quarter of Burberry’s sales.

However, the retailer has taken action to address the sales slump by naming Wu, who was the frontman for South Korean-Chinese supergroup EXO, as its brand ambassador. A separate clothing collaboration with Wu has also spurred demand across Asia.

The company's annual profits could be boosted by £125m from the weaker pound