NPD: The customer is always right – and first – says Danish dairy giant

Arla Foods used to be a Danish dairy with a Scandinavian bent. Now it is global-facing, upping its R&D spend and obsessed with finding out what consumers want, rather than delivering products it thinks they want.

Paul Cornillon, senior vice president in the firm’s Strategic Innovation Centre told us what it means that the company has about-faced to be completely “consumer focused”, especially in the newer markets it is targeting.

“Arla has been really good at making high quality products in an efficient manner and more and more with the growth ambitions we need to put more efforts into innovation and the starting point is the consumer,” Cornillon said.

Cornillon will join a host of ‘out-of-the-nutrition/food-box’ speakers to share his ideas at the exclusive NutraIngredients and FoodNavigator-organised Food Vision, in Cannes, France, between March 20-22, 2013. More on that here.

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Arla Foods used to be a Danish dairy with a Scandinavian bent. Now it is global-facing, upping its R&D spend and obsessed with finding out what consumers want, rather than delivering products it thinks they want.