How KJ10 started their logo design journey

Company name

Clarity

Overview

Clarity diamond cleaner is dedicated to providing the highest quality, consumer diamond ring and jewelry cleaner available, at an affordable price. The Company’s flagship product, Clarity, is a single-use/in-home, disposable cleaning product that was developed and is used by professional goldsmiths/jewelers. This same product is now packaged and sold to consumers for at home personal use. Clarity will be primarily marketed through an e-commerce web site.

We are looking for a logo to reflect the quality, value, luxury and sophistication associated with diamonds. The logo should help give our customers confidence in the product and reinforce the perception of quality, simplicity, and effectiveness. The logo will be critical to our marketing campaign and will be the face of our website and other ads. We are engaged and excited to work with you on this design!

Tell us a bit about who you are and the people you reach

Clarity’s target audience is women aged 20 – 60 who want their diamond wedding and engagement rings to look as good as the day they received them but do not have the time to have their rings professionally cleaned, or prefer the convenience and flexibility of a professional quality cleaning at home. For most women, their diamond engagement ring is the most important piece of jewelry they own, both emotionally and economically, and it must be clean to maximize its beauty and appreciation. The product will include 12-18 single-use cartridges (stick packs) along with a cleaning container.

Requirements

This logo will be used in various applications including product packaging, website and presentation materials. We are looking for a clean, sophisticated design.

We would like the focus of the logo to be on “Clarity” with “diamond cleaner” as a modifier but we would be open to seeing logos with and without “diamond cleaner”. We are branding Clarity; diamond cleaner is just a descriptor.

We need images for use in printed materials (business cards, brochures etc) and for our new web site and require both the output files (JPEG etc) and the source files.