Exclusive! Robert Pattinson Gives Us the Scoop on His Latest Campaign

Because there's just something great about a guy who likes fragrance. (Especially when that guy is R.Patz).

Few male fragrances have managed to capture female attention quite like Dior Homme Eau for Men. Perhaps that's because the scent—classically masculine according to perfume tradition—gives a couple nods to the ladies with notes like grapefruit and iris.

Or, perhaps more realistically, it has to do with its spokesman: The painfully handsome Mr. Robert Pattinson.

"The idea of revisiting a classic fragrance was very attractive," says the star, who imagines the scent's wearer to be "a free spirit who does whatever he wants, and is fearless about it." Indeed, the fragrance's film campaign, directed by Romain Gavras, depicts just that: Viewers can watch as he races a vintage car along the beach, runs on rooftops, kisses (Twilight style!) in an elevator, and more. These various scenes embody a guy who's a lot less Edward Cullen...and a lot more James Dean.

For R.Patz, it's fitting that the fragrance he's fronting is all about rebellion. "When I was 12, I remember being on holiday in Portugal and watching teenagers going into bars," he says. "I believed that splashing cologne would convince everyone I was an adult. I thought wearing perfume was the cool thing to do." Reluctantly, he adds, "That...and hair gel."

But, Rob acknowledges, it's totally possible that the dude who wears this scent may be slightly outdone—by the ladies. In fact, he seems undeterred by the female fanbase the fragrance has garnered. "She's a girl of her own mind," he imagines, "refusing to smell 'pretty' or do what's expected of her. And clearly someone who isn't confused about her idea of femininity."

Luckily, this free-spirited lady is a familiar figure in the actor's life. "My mum's quite a dominant personality," he explains, "so I've always been very comfortable around girls."