Blog Comments & Posts

"I would argue that trying to 'mix up' the anchor text for internal and inbound links is actually more deceptive and manipulative than being consistent."

- The point being, you're not meant to be actively seeking links, links should come from other people "naturally", "organically", so it is only logical that people would use different language to describe your content/products.

As for internal links, your website should have a good navigation so the only link that will count for each page would be the navigation to the page. Unless the page is not found in the navigation, because it is a small aspect of your site, in which case the anchor text should be in context with the sentence it is embedded in, and will often be different, if the content is engaging and well written.

But like you said, all internal and obvious self created links should carry very minimal weight, and over doing it may cause a penalty.