Taste of Kia

As a provider of consumer experiences rather than a mere auto brand, Kia has partnered with a globally renowned chef to create its own style and taste. It has tapped Jean-Georges Vongerichten, a triple Michelin-starred French chef, and his wife Marja to create delicious culinary surprises for customers.

Taste of Kia - Making

Chef Jean-Georges and his wife Marja walk you through the true taste of Kia.

The World's top chef presents
Taste of Kia
Jean-Georges & Marja
Taste of Kia
The internationally renowned chefs, Jean Georges and his wife Marja, in collaboration with Kia Motors
A project which provides customers with an astonishing experiences through the taste of Kia.
Comprised of Signature Recipes of three cousins and two easy-to-follow Outdoor Recipes
Jean-Geores
My name is Jean-Georges Vongerichten.
Marja
I am super excited to be involved in this project with Kia Motors.
Jean-Geores
My role in this project with Kia Motors is to develop some sensibility of food. My philosophy of cooking is very similar to Kia Motors. We are looking for ways to surprise people. So I think Kia Motors really tries to emphasize the senses through taste. I mean the taste is very approachable, but sometimes luxurious. Kia appeals to a broad audience but it's very distinctive, young, fresh and vibrant.
I brought some identity of Kia in terms of colors as well. We played a slot with the red, white different textures and flavors.
Outdoor Recipes
Lobster Slider
Grilled Chicken Skewers
by Marja
Marja
I am known for my Korean cooking. It's been to work with my husband and marry both of our different styles together.
Jean-Geores
What I'd like to share is "Be open, open minded." It's all about sophistication and sensibility of flavor or drive.
KIA
The Power to Surprise

Taste of Kia
The internationally renowned chefs, Jean Georges and his wife Marja, in collaboration with Kia Motors
A project which provides customers with an astonishing experiences through the taste of Kia.
Comprised of Signature Recipes of three cousins and two easy-to-follow Outdoor Recipes
Crab Salad, Beef Tenderloin with Gochujang-butter Sauce, Black and White Chocolate Mousse with Berries
A unique menu exclusively for Kia Motors with a hint of Korean flavors
Providing young and fresh image of Kia by the texture and presentation
Highlighted with red and white colors
Jean Georges
The first course we are serving is a crab salad. We added a little bit of avocado and crunchy beans for solid texture. The source we pour on the table is made of sweet, sour and spicy sauce. With the main course, the beef, we paired it with something French and something Korean. Gochujang paste mixed with butter and lime juice really comes together.
The dessert is in the colors of Kia: red and white.
We use white and dark chocolate mousse, white chocolate chips, strawberries, strawberry sherbet and some mint, which is very refreshing.
Lobster Slider, Grilled Chicken Skewers
Linked to the outdoor lifestyle
Easy-to-follow recipes for outdoor cooking
Added Korean elements and exclusiveness to slider and skewer
Marja
When we think of Kia as a car company, it's very distinctive.
With the lobster slider, we wanted to bring you Brittany lobster from Bretagne, which is very distinctive in its taste, sweetness and freshness. So we wanted to bring that to this outdoor recipe along with my Korean version of chicken skewers, which I think everybody will enjoy.
So we hope you'll enjoy the taste of Kia Motors.
Jean-Georges: Bon appetit!

“

Approachable but Luxurious

The taste of Kia defined by Kia and chef Jean-Georges
”

Kia’s taste is easy to approach and at the same time fancy and luxurious. Also it is young and alive. These characteristics of KIA are similar to my taste in food. This is because my food is easy to understand, but also alive and has unique characteristics. That is why various people love my food.

- Jean-Georges -

'Signature' and 'Outdoor' Recipes

The Taste of Kia consists of 'Signature' recipes designed to be served up as part of a formal meal and 'Outdoor' recipes for ad-hoc dining. They represent an original menu that draws on Korean flavors and global cuisine.