The reveal begins at 3pm Eastern Standard Time on 14th January and T W White & Sons will be covering the event to give you in-depth coverage of Hyundai’s new concept.

What we can see from the picture is that the Hyundai HCD-14 concept looks to be a sleek four-door luxury coupe, highlighted by the appearance of shut lines for both the front and rear doors, albeit with no handles immediately apparent.

This luxury saloon-cum-coupe sector of the automotive market has boomed in recent years, with all three of the big German premium manufacturers occupying the sector.

With Hyundai’s aspirational brand values and excellent ability to deliver supreme comfort, equipment and luxury for unrivalled prices the HCD-14 could move this on again.

The vehicle marks uncharted territory for the Korean brand and will move the marque into the luxury segment.

While quality will be at an all-time high for Hyundai in this area of the marketplace, the firm is sure to continue to offer excellent value for money, more than likely undercutting its rivals without any penalty on comfort, refinement, equipment, performance or efficiency.

There’s no word on what range of engines might power the HCD-14 if it were to make production, but expect the firm’s 348hp 3.8-litre V6 from its American market Hyundai Genesis and Genesis Coupe to be in the frame – possibly even a range-topping 429hp 5.0-litre V8.

The firm’s 274hp 2.0-litre four-cylinder turbo petrol engine could power and entry-level version, while all three engines, if confirmed, will likely get tweaks to improve efficiency for the European sector.

Do you have an opinion on the Hyundai HCD-14 concept? Like the looks? What do you think of a luxury four-door Hyundai coupe? Let us know below.