Wanting to create a vehicle as uniquely identifiable as their Gallardo and Aventador, Lamborghini plans to expand their brand to a different customer segment by introducing an SUV as their third model.

The Lamborghini Urus concept was put together after studying the Porsche Cayenne, BMW X6, and Range Rover Sport. However, a lot of the inspiration for this super luxury SUV came from the next-generation Audi Q7, which also happens to be in the Volkswagen Group with Lamborghini. While the Urus would share its rear suspension, electrical platform, and floorpan with the Q7 and Cayenne, Lamborghini would have complete control over creating a unique upper body structure to their SUV.

According to Lamborghini insiders, the decision on whether or not to proceed with production on the Urus will be made later this year after seeing how the vehicle is received at the Beijing reveal. If given the green light, the earliest possible launch date for the Lamborghini Urus would be sometime in 2016.

The 2012 Beijing International Automotive Exhibition has a schedule of activities set to run from April 23rd through May 2nd. With this year’s slogan of “leading through innovation”, excitement is buzzing around the first look at several concept vehicles and future models.

The Beijing auto show, also known as Auto China, has been a bi-annual event for more than two decades. This year marks the 12th exhibition.

With the new SL-Class, Mercedes-Benz has introduced an all-aluminum body-in-whit into volume production for the first time. Together with a host of other improvements the SL now takes the meaning of the famous abbreviation “SL” – super-light – quite literally. “It was 60 years ago that we celebrated the successful launch of our first super-light sports car. Since then, every generation of the SL has set new standards. And with the new model we are continuing this tradition,” said Dr. Joachim Schmidt, Member of the Management Board of Mercedes-Benz Cars, Sales and Marketing.

The 2013 SL has had an overall weight reduction of 308 pounds in comparison to its predecessor model. The new aluminum structure is also superior to the predecessor’s steel design in terms of rigidity, safety, and comfort. “The new SL is the safest roadster in the world!” says Schmidt.

The new SL is available in a choice of two engines; a V6 or V8; which features cutting-edge injection technology, with ECO start/stop function as standard. These new engines are up to 29% more fuel-efficient than their predecessors.

The 2013 Mercedes-Benz SL is now officially launched and will be available from Mercedes-Benz sales partners. Find your local Mercedes-Benz dealer here.