socialpulp, real time instagram + twitter projection

What

Socialpulp is an interactive installation fed by Instagram and Twitter. It’s hashtag based, moderated and updated by users in real time.

Socialpulp is a visually impactful, moving tapestry of crowd-sourced images and text. Instagrams and Tweets tagged with a hashtag of your choosing are captured by Socialpulp in real time and sent immediately to the display or to a dashboard for approval. Over the course of an event or campaign, newly-tagged user content gradually displaces the old, resulting in an engaging, ever-changing, constantly-updated experience.

How

Configure

Choose a hashtag for your event or campaign and the platforms from which to pull content (Instagram, Twitter or both). For Twitter, choose to pull both images and text or images only.

Brand

A logo and other brand imagery can be integrated into the installation. A scheduled, full-screen message can be customized with text, images, advertising, etc.

Moderate

Socialpulp’s dashboard can be configured to hold images and tweets for approval before they are seen on the installation. The dashboard can be accessed via iPad for easy on-site administration.

Analyze

At any time during your event or campaign, access the dashboard’s Live Stats tab to see who is using your hashtag, how much content is coming in and how it breaks down by platform.

Where

Who's using Socialpulp?

Share

It’s not just for events. Socialpulp can live on any website or blog to power contests, online brand activations and on-going social media campaigns.

Socialpulp’s web viewer allows a global audience to interact with your campaign, and provides a long-lasting record of all approved Instagrams and Tweets.

Your Socialpulp feed can be easily embedded on any website, blog or custom Facebook page.

Images pop open to a bigger view in which buttons allow the user to instantly share on Facebook, Twitter and Pinterest. The web viewer’s colors and layout can be completely customized from the Socialpulp dashboard.

For events, this lets users unable to attend feel like part of the experience. Of course, it also means that an event is just one way to use your Socialpulp feed.

ask

Why is Socialpulp a must-have for my event?

It creates a focal point, which attendees are drawn to and compelled to interact with. Users want to create and shape a social conversation around your event, campaign or brand.

Are multiple displays possible?

Yes. Use a splitter to send a single Socialpulp feed to multiple projectors and TVs. Or, use a bunch of different computers to send several Socialpulp feeds to your various displays.

What kind of set up is required?

All that’s needed is a computer, a web browser and a projector or big screen TV. Customize your installation using Socialpulp’s easy-to-use dashboard, then open your campaign’s web link at full screen. That’s it.

If you prefer, our team can configure your installation, provide you with hardware, run on-site set up and manage the moderation.

Do users need to download an app?

No. Socialpulp leverages existing technology: All your users need is a smartphone and an Instagram or Twitter account. No download or registration process is required.

How quickly does content appear?

The second a user posts to Instagram or Twitter, Socialpulp receives it. With moderation turned off, the image or tweet appears in your projection and web embed in real time. With moderation turned on, it enters the approval queue instead.

What if Instagram or Twitter go down?

Your Socialpulp projection will continue running in the event of an Instagram or Twitter outage, or if your Internet connection drops out altogether. Once connectivity resumes, live images and tweets will begin updating again. You will never see a blank screen, broken image or animation freeze.

What else can Socialpulp do?

Anything it sets its mind to! If you’d like some custom features added, our team of designers and developers are up to the task. Let us know what you’re thinking.

Who are you guys?

Socialpulp is the creation of North Street, an independent Manhattan-based design/digital boutique that specializes in web, print and social media design and development.

Contact

Interested in Socialpulp for your next event or social media activation?