Discuss the potentiality, effectiveness of a selected destination critically and provide the possibilities and needs of development through planning and strategic implementation in India for greater tourist interest

Module Leader: Dr. S.P. Rath Tourism Planning and Development

Varun Sahgal (H-18095)

Submitted in fulfillment of the requirement of B.A (Hons) in Hospitality Management

University Of Huddersfeild United Kingdom

February 2013

Varun Sahgal (H-18095)

Page 1

Tourism Planning and Development
DeclarationI, Varun Sahgal, student of Third year Hospitality Management IHM Aurangabad, declare that this written project on “Destination tourism sustainability and strategic planning” has completely been a result of my own hard work. Wherever the information has been referred from a book, journal, article etc, the source has been cited in text and in the bibliography of this project. I am fully aware of all legal actions that can be taken in case this work is proved to be the copy of a work presented by someone else in any other context.

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...﻿Destination Marketing for the Development of Tourism Industry
VINOD N. KALANNAVAR
MBA
Lecturer
Sharnbasveshwar College of M.T.A.
Gulbarga
Email: vinod.kalannavar@gmail.com Contact Mob: +91 7899468975
Abstract:
This paper attempt to put an insight of destination marketing concept which is been developed based on the tourist destination. In the present competitive world of Tourism Industry all are expecting the quality of services in the destination. So entities which are involved in this regard need to have an open approach which has to be executed with the due consideration of the various stakeholders and the various other aspects which will be necessary for the destination marketing like destination market development - identifying target markets, analyzing motivational, factors of target visitor markets, developing a marketing plan with promotional goals, developing an advertising, campaign with a well-focused theme aimed at target markets, developing a media and public relations strategy, funding a marketing plan adequately, evaluating the effectiveness of a marketing plan and role of destination marketing and promotion organizations etc. This implementation is necessary in the present scenario as it has to deal with human aspect. When we train the human resources with motivational way it is going to bring the most efficient manpower to handle the different situation. As we know that the...

...﻿ACCOMMODATION
Accommodation is one of the largest and fastest growing sectors in the tourism industry.
This is the third largest group for employment and growth potential behind Food and Beverage Services and Recreation and Entertainment. Accommodation offers a wide variety of job opportunities, and if you enjoy making people feel "at home," this may be the perfect milieu for you. You can work at hotels, motels, inns, resorts, lodges, campgrounds, bed & breakfasts and time-share operations, to name just a few.
ACCOMMODATION sectors
Accommodation is one of the largest and fastest growing sectors in the tourism industry.
In 1997, approximately 173,000 workers were employed in hotels and other lodging operations in Canada. Between 1986 and 1996, accommodation services experienced a substantial growth of 39 per cent. Some reasons for this growth include:
Extended demand beyond traditional seasons (e.g. conferences during summer at ski resorts)
Growth of large hotel chains and increased interest in vacation and/or time-share concepts
Increased global interest in Canada as a destination
Those who are looking for employment opportunities in accommodation services can take advantage of this considerable growth. New jobs are continually being created, possibilities are growing for accelerated career advancement, and opportunities for positions in differing regions and types of establishments are also expanding.
FOOD AND BEVERAGE SERVICES...

...﻿
Ecotourism is defined as "Responsible travel to natural areas that conserves the environment and improves the well-being of local people. The basic principles and good practices of ecotourism are slowly beginning to spread. Even major international hotel chains, tour operators and attraction providers are starting to adopt environmentally responsible practices, such as recycling, use of renewable energy sources, water-conservation schemes and safe waste disposal Ecotourism theoretically means travel that benefits the environment, the local community and the visitor, but in practice is often used by tour guides to market any type of tourism that involves nature. From community-based tourism with indigenous societies to guided tours into pristine rain forests, the term ecotourism is generally applied to many types of vacations that involve visiting natural areas and leaving as little trace of your presence as possible. I strongly agree that ecotourism will bring more benefits to the local people because of the next reasons: gives benefits to the local communities, environmental conservation, and cultural preservation.
Firstly, ecotourism gives benefits to the local communities. Community members stay involved at all stages of the process, empowering them while encouraging travelers to their areas. Moreover, the projects create jobs locally, reducing the need for young people to leave home to look for work in the cities....

...Introduction to Tourism Marketing
According to the definition of marketing, a product can be "ideas, goods, or services." Since tourism is primarily a service based industry, the principal products provided by
tourism businesses are recreational experiences and hospitality. These are intangible
products and more difficult to market than tangible products such as automobiles. The intangible nature of services makes quality control difficult but crucial. It also makes it more difficult for potential customers to evaluate and compare service offerings. In addition, instead of moving the product to the customer, the customer must travel to the product (area/community). Travel is a significant portion of the time and money spent in association with recreational and tourism experiences and is a major factor in people's decisions on whether or not to visit a destination..
As an industry, tourism has many components comprising the overall "travel experience." Along with transportation, it includes such things as accommodations, food and beverage services, shops, entertainment, aesthetics and special events. It is rare for one business to provide the variety of activities or facilities tourists need or desire. This adds to the difficulty of maintaining and controlling the quality of the experience. To overcome this hurdle, tourism related businesses, agencies, and...

...Market Analysis of Tourism Industry
Table of Contents
1.0 Abstract 2
2.0 Introduction 2
3.0 Specific analysis 2
3.1 Analysis of macro environmental factors 2
3.1.1 The economy 3
3.1.2 Social trends 3
3.1.3 Political environment 3
3.2 Analysis of micro environmental factors 4
3.2.1 The targeted customers 4
3.2.2 The competitors 4
3.2.3 The consumer behaviours 4
3.2.4 An internal analysis with a focus on capacity to market. 5
4.0 Conclusion 6
5.0 References 7
1.0 Abstract
As we all know, the tourism service is a smokeless industry, with fast and instant development all over the world. Tourism service, as a form of industry, is able to bring a lot of benefits and interests to a local and national government. First of all, tourism service brings good impact on the economic and cultural development of an area. Additionally, tourism service enables the people from one country get to know more and more about the rest world outside their country. Thus there is no evidence denying the fact that tourism service contributes a great deal to the harmonization and mutual understanding among the people all over the world.
2.0 Introduction
The aim of this report is to give a specific analysis of the marketing of the tourism...

...IMPACT OF GLOBALIZATION ON HOSPITALITY AND/OR TOURISM INDUSTRY
Globalization refers to the increments in the relationships of the people, industries, culture and various activities of economy. The term Globalization refers to the economics and all the global distribution of the production of goods and service which ultimately reduces the barriers of international trade like export fees, import quotas and various other tariffs, Cowen (2003). The Globalization has contributed to the growth of economy in a considerable manner. The globalization have accompanied to economic growth in developed and developing countries through increased specialization and the principle of comparative advantage. Globalization means the transnational change between the ideas, languages, and popular culture of different nations and countries so as to increase the diversity in the economy and enhance the growth of economy. It is argued that the decrease in the inter-cultural contact will increase the possibility of international and intra-national conflict.
According to Shoa (2002), the globalization impacts the hospitality industry in prospect to the national as well as international hotel and tourism industry as a new occurrence. Actually, there are many hotels which are dealing with the international players even in the eighties. However, these days, the phenomenon has become so common that some company’s claim fifty percent of their profits will emanate from...

...investigation adviser. Selection of problems, development of outline, review of literature, compilation of bibliography, research methodology, conducting of research, interpretation of findings, and preparation of the final draft according to thesis standards
1. Overview of casino gaming operations in the hospitality and tourism industry from a global and local perspective.
2. The functions and transactions associated with the gaming operations environment within a resort casino.
3. A hospitality management and societal perspective of the pros and cons of gambling entertainment.
4. Factors affecting design, selection, physical facilities and utilities involved in foodservice equipment.
5. Planning and operation of individual destination resorts. Analysis of resort concept, history, master planning, environmental impact, facility design, maintenance and operational management.
6. Investigation of supervisory roles in lodging management, with an emphasis on the importance of financial statements and their interpretation, human resources and productivity, and providing quality hospitality services within all types of lodging facilities.
7. Diversified natural and man-made background tourism elements (BTE): preservation and incorporation of concepts for development of tourism destinations.
8. Analysis of marketing strategy, sales techniques, promotional tools, and research...

...Research Paper:
MEANING OF TOURISM DISTRIBUTION CHANNEL
-is an operating structure, system, or linkage of various combinations of organizations through which a producer of travel products describes, sells, or con firms travel arrangements to the buyer.
1.2 Channels of Distribution
-are similar to those of other basic industries such as agriculture or manufacturing. Their products flow to the ultimate consumer through wholesalers, distributors, and middlemen. While there are similarities with other industries, the tourism distribution system is unique. The Internet is a new force in the sale of travel today. Tourism produces mainly services that are intangible. There is no physical product that can be held in inventory and flows from one sales intermediary to another. Instead, the “product”, for example, is a hotel room that is available on a certain day, which is very temporal. If the room is not sold, the revenue is lost forever.
1.3 Types of travel intermediaries
A. Travel agencies
-is a middleman—a business or person selling the travel industry’s individual parts or a combination of the parts or a combination of the parts to the consumer.
- Functions:
-as a broker (bringing buyer and seller together) for the other suppliers, such as hotels, car rentals, ground operators and tour companies. They basically will be the one that will take care in preparing and reserving...