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Sony’s Crackle Expands Movie Selections

Crackle.com, the video Web site, is expanding the number of movies it offers visitors in an effort to keep them watching their screens longer.

At a digital advertising sales presentation on Wednesday morning, executives of Sony Pictures Television outlined plans to add films like “Spider-Man 2,” “Go,” “Groundhog Day,” “Stripes” and “La Femme Nikita” to the Crackle.com offerings. Dozens of additional movies are on the way, the executives said.

Fans of “Godzilla” flicks are in luck, too, as several movies starring the Japanese monster are on tap, among them “Godzilla vs. Space Godzilla.”

The movie offerings are being sponsored by the American Honda Motor Company, which has had a long relationship with Crackle.com, part of the Sony Pictures Television unit of Sony Pictures Entertainment. There will be pre-roll ads as well as Honda sponsorship of Crackle Cinemative, an interactive trivia game.

Crackle.com, which also offers episodes of television shows and original Web series, is competing against a long list of video sites for the attention of men ages 18 to 34. Visitors to Crackle typically stay on the site for shorter periods of time than visitors to hulu.com, for example, or joost.com.

The presentation also included information about Fear.net, which Sony operates with Comcast and Lionsgate; Sony Music and its myplay.com Web site; and the PlayStation Network. The presentation was intended to remind advertisers thinking about the coming upfront market that there are alternatives to traditional TV networks for running commercials and other sponsored video clips.