What do you consider when reviewing content?

This policy is provided for general guidance only. All images, headlines, and landing pages must comply with applicable laws, regulations and codes. Content.ad reserves the right to reject any content for any reason.

Content Headline

Must contain correct spelling, punctuation, and capitalization

Must not make any unsubstantiated or misleading claims

Must not attack other products or competitors

Must be related to the underlying content and must not be sensational

Must not contain company branding

Content Image

Must be clean and crisp with a clear subject

Must not be primarily text

Must not be a before & after photo of a product’s effects

Must be tasteful (no eroticism, or “gross-out” images)

Must not distort the subject for effect

Must not contain arrows, circles, borders, highlights, etc.

Must be related to the underlying content

Must not contain a company logo or branding

Landing Page

General

Content must be in the form of text and/or video

Content must match the content type of the campaign that it’s in (details)

Content must not be misleading or make fraudulent claims

Content may not generate pop-up windows or redirect the user to an unrelated page

Sponsored content must be clearly labeled

Must not promote a work-from-home program

This restriction only applies to content targeted to the US

Obscene or Pornographic

Content that is deemed to be vulgar, indecent or in bad taste is considered non-compliant. This includes, but is not limited to, content considered to be erotic or primarily sexual in purpose, such as adult-oriented material.

Discriminatory

Content that contains pictures or text advocating prejudice or discrimination against any race, national origin, religion, disability or handicap, gender, age, or sexual orientation is considered non-compliant.

Religious

Content from religious organizations does not run in the Content.ad network.

Political

Political content is defined as public policy, advocacy, political party or candidate content. Content.ad will use commercially reasonable efforts to make content opportunities available to all political organizations

Content that manipulates an image of a candidate is considered non-compliant.

Content that takes the form of an attack aimed at discrediting the opposing candidate or party is considered non-compliant.

Gambling*

Content that promotes betting, lotteries or gambling — unless it is for national or local government-sanctioned lotteries such as state-sponsored lotteries in the United States — is considered non-compliant..*This restriction does not apply to content targeted exclusively to the UK.

Tobacco

Tobacco, tobacco brand or tobacco product content does not run in the Content.ad network.

Prescription Drugs, Diet Drugs & Diet Regimens

Content offering unsubstantiated claims is considered non-compliant.

Pharmaceutical content to consumers must be in compliance with FDA guidelines for Direct to Consumer (DTC) content.

Marijuana or Illegal Drugs

Content on the subject of marijuana, legal or otherwise, or any illegal drug use is considered non-compliant.

Supplements that allegedly mimic illegal drugs or drug use, such as herbal ecstasy, “natural” Adderall, etc. are considered non-compliant.