Verizon is hoping tiered plans will grab entry-level customers who want a smartphone, but don't want to pay the high price for cellular data. A low-cost data plan would entice those on the fence to take the plunge and pick up a smartphone. Verizon currently has 25 percent smartphone penetration and hopes to use these low-cost data plans to boost that rate to 50 percent by the end of 2011. Shammo would not confirm the price of these tiered plans as the entry level price point is still under discussion. Last year, AT&T introduced tiered data plans with a $25 / 2 GB plan for smartphone owners. Verizon would most likely equal or beat the value of these AT&T plans.