"There were boats lining up to get on the dock to come get their pizza and other goodies,” owner Nick Ferrugia told NBC's 7&4 News. “So I thought there's got to be a better way.”

WGTU

PHOTO: Nick Ferrugia, Long Lake Grocery owner, wears a life jacket to deliver pizzas on his jet ski in this frame grab from an undated video.

The Long Lake Grocery describes itself as "a landmark in Grand Traverse County since 1903" and "a convenient stop for groceries, beer, wine, liquor, bait, movie rentals, and lottery tickets." But it is their pizza that has locals dialing from the skiff.

After commissioning a friend to build a floating carrier for the back of a jet ski, Ferrugia put on a life vest and turned on the gas with one mission in mind: deliver pies to boathouses, docks and schooners.

The carrier fits six pizzas at a time and can handle speeds of 65 MPH. But Ferrugia usually goes slower, so as not to scramble any toppings, according to the report.

If the response on social media is any indication, nearby residents appear happy to pay the $3 fee for jet-ski delivery.