First Look: Seven Intelligent Design Protection
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If you've kept a close eye on Steve Peat and Trek World Racing this World Cup season, you likely saw them sporting some new knee pads. Those pads were early prototypes from a new company called Seven Intelligent Design Protection, or 7iDP for short, which is closely tied to Royal Racing. Seven recently officially launched as a company, and they're bringing some really cool stuff to the table. Take a look at some of their products in this slideshow.