Check Out The First Reebok Bonus Payouts From UFC 189

July 22, 2015

The card of the year has come and gone. UFC 189 showcased 5 amazing fights with five amazing finishes. There’s just no beating that show. The fighters wore their Reebok fight kits for the first time and the payouts have been announced. The total bonus payout for the card was $235,000. The bonus payouts per fighter are below.

The payout structure is based upon seniority: 1-5 fights gets $2500, 6-10 fights gets $5000, 11-15 gets $10,000, 16-20 gets $15,000 and 21 or more gets $20,000. Champions get $40,000 and the biggest bonus went to Robbie Lawler as welterweight champion. Challengers get $30,000 and that’s what Rory MacDonald, Chad Mendes and Conor McGregor each received.

VFD, a Miami based UFC marketing agency gives brands the opportunity to capitalize on the growing popularity of MMA and the UFC. The Reebok era has begun in the UFC and only time will tell what its long-term effects will be. In the short run, many fighters are upset about losing sponsorship revenue, but this is a play for the longevity of the UFC. Only time will show us how this partnership plays out.