Did you guys catch the segment on the Today Show about this year’s hottest toys?

The Ubooly was featured! And I thought to myself, “Hey, I posted about that a week ago!” (I’m so cutting edge :-P).

If you missed the post, or the Today Show today, the Ubooly is a plush+app toy that works with your iPhone 3, 4, 4s or 5 (or iPod Touch) – you just download the free app, then securely place your device inside the stuffed animal and it comes to life.

It’s like Siri for a stuffy.

Ubooly understands phrases like “Play a game” and “Tell me a story” and has new activities that update automatically to that app every month (so it doesn’t get “stale”).

I think it is so adorable. And it has STELLAR reviews from the big-time tech blogers.

Like this one from GeekMom (that I found on Wired.com):

While I’ve tested other plush+app toys that failed to deliver on the promise of interactive play, I have to give the Ubooly two thumbs up on that level. In the awake time, Ubooly will genuinely communicate with the child. It’s like Siri for children, stuffed instead a cute orange creature!”