Anheuser-Busch, you’re welcome.

So, it appears right now, Anheuser-Busch is no longer the KING but just another subject of the European brewing giant. Why the sale you ask? Why would a company that held a huge share of the American beer market sell/ Well, you could say it is because of slumping beer sales across the board, or you could say it is because the American dollar is so weak right now that it is easy for European companies to offer what seems to be astronomical sums to purchase U.S companies, but I like to think there is another reason.

Now I see that InBev SA is going to sell off “noncore assets” to raise over $7 billion for financing the deal. You tell me, do you think that they are going to offer the chance to purchase the Rolling Rock brand to the people of Latrobe the way they wanted too back when it went up for sale? No, more than likely it won’t be purchased by anyone because Anheuser-Busch never really did anything different to market the brand from what theLatrobe Brewing Company did in the first place and since it isn’t a “market powerhouse’ it will probably be shelved completely and Rolling Rock will be lost forever.

Believe me good people, if I could afford it and it went up for sale, hell I would buy it and move it back to Latrobe.