According to an article on livemint.com, a news website associated with The Wall Street Journal, the term ‘nutritarian’ is catching on.

Originally coined by Dr. Fuhrman, a nutritarian is someone who bases their food choices on micronutrient content per calorie of foods, striving to consume a broad array of micronutrients in their diet.

The article reports that “nutritarian” is poised to become a ubiquitous dietary definition on par with vegetarian, vegan, raw foodist, flexitarian, locavore… There is one major difference, though: the exclusion of cooked foods, meat, foods grown far from home, or even all animal products does not define a health-promoting diet. Nutritarian diets, however, always include an abundance of fresh, colorful fruits and vegetables accompanied by additional whole plant foods. A nutritarian diet is health-promoting by definition.

The article’s advice for going nutritarian? “Eat the rainbow.” Excellent advice, since phytochemicals, antioxidants in particular, are pigments that give fruits and vegetables their vibrant colors.