Reputation: Are You Killing It, or Getting Killed?

Online reputation has been a hot topic for over a year now. And, while this will probably be the last time I cover the topic this year, I’m excited to share some new and compelling data we’ve collected that will help guide your practice’s online reputation strategy.

Qualitative Analysis of Online Complaints

Study Criteria & Methodology

100 aesthetic clinics examined

Considered reviews on Google+ and Vitals.com

Examined content of reviews with <4/5 stars and <3/4 stars

Concerns categorized by time, communication, money, and clinical results

One negative review could count in multiple categories

Results

Of the clinics with reviews, only 52% of profiles are generally positive.

Communication concerns are the most common – by far. These negative reviews reported that doctors and/or staff were: