LVMH set to help Edun expand

Will Eco label Edun become a global fashion brand?

Bernard Arnault, chairman of fashion giant LVMH (who also own Marc Jacobs, Louis Vuitton, Celine and Fendi to name just four) today confirmed at the company's annual share holders meeting that LVMH will, make an 'important' investment in Edun, thought to be worth in excess of 40% of the company.

LVMH intends to take a 'very active role' in expanding the business that was founded by Bono's wife Ali Hewson (pictured) and already has fans in Gwyneth Paltrow and Helena Christensen.

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