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Marketo Marketing Automation

Marketo Marketing Automation provides the power and flexibility to engage customers at scale with email marketing, social engagement and marketing analytics. Instantly connected with Episerver, you can capture leads, trigger emails and personalize the digital experience without effort.

With Marketo’s Engagement Marketing Platform, keep your audience where you want them—at the center of all your marketing. Add our digital marketing applications and applications built by our LaunchPoint partners, all of which work seamlessly on our platform, to drive engagement with people no matter where they are.

Capture prospects and leads

Episerver is part of the Marketo Launchpoint Partner ecosystem. Episerver’s marketing automation connector integrates with Marketo to pass form fields entered on your website directly to the Marketo platform. This allows you to capture prospect, lead, and other information. Once captured, personalized information can then be used to provide an optimized experience for website visitors, customized to their particular interests. Easily create customer segments in Episerver based on the visitor’s profile, or their lead score.

Trigger emails through Episerver

Create email campaigns quickly and easily with Marketo and trigger emails from Episerver. If you know how to use a word processor, you know how to create emails in Marketo. Our visual editor and fully responsive templates make creating emails that look great on any device simple and fast. Trigger emails automatically in real time based on activity—or lack of activity—in any customer channel or changes in your CRM system. No programming required.

Monitor your campaigns

Marketo can identify which channels and campaigns deliver the most revenue and highest marketing ROI so you can put your resources where they will have the most impact. Easily create visual reports and dashboards using our intuitive, drag-and-drop interface or customize one of our out-of-the-box reports. It’s marketing analytics, built for marketers like you. Show how your marketing campaigns influence sales at every stage of the customer journey. Now you can finally tie revenue directly to the campaigns that generate it, proving the impact of marketing to management and other key decision-makers in your organization.

Marketo connects instantly with Episerver, using Episerver’s Digital Experience Hub™ Connector for Marketo. Configuration is done in less than three minutes, without the need for programming or IT involvement.