LAS VEGAS—Caesars Entertainment has unveiled The LINQ Hotel & Casino as the latest addition to its portfolio. Located at 3535 Las Vegas Blvd., the LINQ Hotel & Casino is a re-imagination of the current Quad Resort & Casino.

The Las Vegas hotel will feature a signature lobby bar, new retail and spa amenities and a new pool deck. Combined with the new observation wheel, the High Roller, and The LINQ retail, dining and entertainment promenade, The LINQ Hotel & Casino will open on Oct. 30, 2014. The LINQ Hotel & Casino is expected to anchor the LINQ promenade, which offers 12 restaurants, eight bars, 14 retail shops and two concert venues.

“With The LINQ, we pioneered the creation of a new type of space for the changing Las Vegas consumer,” said Tariq Shaukat, EVP and chief marketing officer of Caesars Entertainment. “The LINQ Hotel & Casino will continue this revolutionary approach by offering a complete lifestyle experience at one of the best locations in Las Vegas. The resort will provide guests with a highly social and connected environment, with all the great restaurants, shops and experiences available at the LINQ promenade right at their fingertips.”

The new resort will offer 2,256 rooms including 204 suites along with 29 cabana suites with private access to the all-new pool area. According to Caesars Entertainment, the standard room features a fresh, modern design with floor-to-ceiling windows with views of the Las Vegas Strip or the High Roller. The rooms will have three distinct accent wall murals featuring stylized interpretations of vintage Las Vegas glamour.

The guest arrival experience will be centered around an automated check-in process, and a concierge touchscreen option for immediate bookings of dining and entertainment offerings. The lobby bar experience will feature a beverage program with wines on tap, and table games. High-speed WiFi will be available throughout the resort in all common areas, hotel rooms and on the gaming floor.