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Rostelecom is one of the major Russian telecommunication companies with more than 130 000 employees. In 2018 company started an important initiative, a new product & internal company strategy. What's great, client clearly understood the role of people and came to us with a brief: to create an HR-branding and visual guidelines that will help to educate staff about new company strategy. Read moreClose

The idea arrived quickly: to engage, showing that people are the main element of new strategy. That's how the tagline “It is nothing without you” appeared. Visually it's a capsule, where exact people, working groups or departments are the main part of visual branding.