In the last three lessons we have learnt what Corporate Social Responsibility is and its effects in marketing. Let’s now have a look at three effective (and brilliant) CSR campaigns that ha... read more

Straight up, CSR does not generate immediate profit. However, CSR does indeed create brand loyalty, public relations, and also positive brand positioning. There are 5 main types of CSR techniques that... read more

There is a tendency to think that the only way to have a successful CSR campaign is to organise some sort of fund collection for those who might need it.
While it's true that fundraising initiative... read more

At one point or another all of us have heard of the term CSR (Corporate Social Responsibility), but none of us really knew what it meant. Basically, CSR is an umbrella term that many companies use ... read more