iPad 4-Gen: 10 Reasons Why Apple's Full-Size Tablet Is Worth Buying

5. The big display is importantAs Apple itself proved at its Oct. 23 event, display size matters. Just the jump from a 7-inch display to a 7.9-inch screen will deliver 35 percent more screen real estate. Can you imagine the jump from Apple's iPad Mini to the 9.7-inch fourth-generation iPad? Don't undervalue the device's screen size.
6. For corporate users, it's what employees want
In a world where consumerization is taking over the enterprise, IT decision makers are increasingly becoming concerned with what their employees want. The iPad has been the best and most popular tablet on the market. The fourth-generation iPad will keep it that way, which is why it will remain the natural choice of corporate users. IT decision makers must keep that in mind.

7. The design hasn't changed

Although the basic design of Apple's iPad didn't change in the fourth-generation slate, that's not a bad thing. In fact, it might just be a good thing. Apple's design is outstanding for what customers need—a prominent display that's easy to hold with one or two hands.
8. The mobility factor is still there
Furthermore, Apple hasn't given an inch on its device's mobility. The fourth-generation iPad is just as thin as its predecessor and nice and light. For enterprise users, especially, that mobility factor is a huge selling point.

9. The competition is subparLooking around the mobile space, there isn't much for consumers or enterprise users to get excited about. Apple's mobile products are simply the best value for customers who want strong performance and solid design. Like its predecessors, the fourth-generation iPad delivers the proper balance of those two features.10. Bet on the quality
The nice thing about the fourth-generation iPad is that it's a known quantity. All Apple really did with the new device is deliver a better processor and a new connector. Other than that, all things have remained constant. That means customers shouldn't anticipate the kinds of issues they would expect when an entirely new product launches. Expect the fourth-generation iPad to be reliable.
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