Global dairy superpower Arla sure knows how to sell milk in Sweden: with Starfox, on the Super Nintendo.

This new commercial, set in present-day Sweden, kicks off with a small boy in a rad knitted sweater playing some Starfox. There's even a barrel roll. To keep his energy levels up, he can turn to a glass of milk. And...a giant cow.

The pair then go off on adventures around the big city, the boy learning never to judge a cow by its udder, the cow that man is a truly destructive force, and the only way to escape our cancerous expansion is to jet through a magical portal at a pedestrian overpass that looks like it'll lead them both to the Sound of Music.