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STRAMGT 562

Intellectual Property: Financial and Strategic Management

Graduate School of Business

Recommended for route(s):

[ Transactional ] Intellectual Property: Cyberlaw & the Internet

Why it is relevant for ...

[ Transactional ] as a Relevant Course outside SLS for those interested in Intellectual Property : Students interested in the perspectives of their business clients should consider a course like this one from the Business School. Almost every business desires to enhance the value of its intellectual property in order to get and maintain a competitive edge. Whether you see yourself as an IP lawyer or more involved in general business law, intellectual property is a significant asset for most businesses these days and it's important to understand how your clients are thinking about those assets.

General course
Description:

In today's competitive marketplace, smart companies--from Fortune 500 firms to early stage start-ups--rely on innovation to keep them one step ahead of the game. This class will help students understand the value of firms' intellectual property (IP), by thinking strategically about how to effectively leverage the knowledge, trade secrets, patents, technologies, trademarks, structures and processes that are critical to many businesses. The class will focus on the state-of-the-art, best practices related to IP management, and how they are shaped by the legal, economic, strategic, regulatory and market factors. Through a combination of case studies, class discussion and guest speakers, we will cover a variety of issues shaping a successful IP strategy in today's global business environment. Some of the topics to be covered include: * Building and managing an IP portfolio that's aligned with business objectives; * Extracting value from the IP portfolio through transactions, such as: licensing, sale, joint ventures and spin offs; * IP valuation in financial reporting, such as: purchase price allocation in M&A; * Tax planning related to IP, including: cross border transfer pricing and IP holding companies; * Review of corporate IP litigation, the principals of IP damages, and key court decisions; * Patent reform and its implication on U.S. corporations and the role of the U.S. Patent & Trademark Office; * IP rights challenges while doing business in developing countries; Ron Kasznik is Professor of Accounting, Stanford GSB. Ms. Efrat Kasznik is a valuation expert with close to twenty years of management consulting experience, focusing on IP valuation and strategy. She specializes in performing valuations of intellectual assets for a range of purposes, including M&A, financial reporting, technology commercialization decisions, tax compliance, transfer pricing, litigation damages and business liquidations. Ms. Kasznik is the founder and President of Foresight Valuation Group, an IP consulting firm providing valuation, litigation and strategy services. Prior to founding FVG, she held partner level positions with leading litigation and management consulting organizations.