AD, Brand Innovation Marketing - Retina

Par
SANDOZ

East Hanover
(United States of America)

Marketing

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Description de l'offre

Job Description

The AD Brand Innovation Marketing – Retina will support the creation and execution of launch strategies to ensure the successful launch of. The incumbent will be an innovative thinker, who works with the marketing team and key cross-functional partners to manage the development and delivery of technology-based solutions and innovative buy-and-bill business services to retina practices.

Major Accountabilities:
• Execution of brand strategies that incorporate plans for driving innovation to distinguish the brand in an increasingly competitive market.
• Interact with customers and patients to effectively understand their needs and requests to develop and execute engagement platform
• Manage and coordinate the work of ad agencies, medical education partners and various external vendors including acquiring necessary budget estimates, contracts, purchase orders, invoices, etc.
• Work closely with internal support functions including sales training, advocacy, HUB, digital and business analytics.
• Collaborate with eMAP (medical, legal, regulatory) for approval of marketing tactics to align with brand objectives.
• Manage the development and implementation of new services and technology-driven solutions by understanding healthcare stakeholder pain points, and innovative market trends in a buy-and-bill business model.
• Manage implementation of technology solution strategy based on legal/business/regulatory requirements (e.g., HIPAA-compliant data exchange), market trends, medical evidence, and technology landscape.
• Collaborate with relevant stakeholders on user and partner experience.
• Work with key cross-functional partners to develop, pilot and implement business solutions and broad practice utilization. Posting Title

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.