מאי 2014

Meidata™ provides insights into Israeli public opinion: What do citizens think of the housing crisis?

TEL AVIV, ISRAEL – Globes, a leading Israeli business newspaper, publishes this morning findings from a research by MeidataTM, analyzing the Israeli public opinion towards housing and the role of political leadership in mitigating the current price crisis.

The study reveals public opinion using unique methodology applied on social media discourse in multiple Israeli forums and websites.

"Social media-based analysis allows us to expose genuine attitudes among the Israeli public. Our methodology is applicable to consumer behavior in the economic sphere, offering an innovative substitute for surveys and focus groups", says Neta Yacoby-Rejuan, Director of Social Media Research in Meidata.

Meidata's findings show that 45% of Israelis who search for apartments are part of young families, and earn an average income of 13,000 NIS. Of the apartments they search, the average price is 1.3 million NIS.

The research reveals that PM Natanyahu is perceived as being focused solely on defense policy, rather than on the pressing housing issues. As for the Minister of Finance, Lapid, the Israeli public holds doubts concerning any real effect of his on the housing crisis; but in light of his plan to cut VAT, he is viewed as someone who has finally decided to take an action towards an appropriate solution.

ABOUT MEIDATA: Meidata, a leading market research & competitive intelligence firm, helps companies make correct business decisions using data analysis, diverse information sources, advanced social media analysis tools, and expertise in international markets. For more information, email info@meidata.com or visit their site at www.meidata.com.

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