…! If they like your brand, they’ll sing your praises to everyone they know. If they don’t, they will be quick to call you out. What do these millennial shopping trends mean for retailers? It means standing behind quality products. It’s learning how to connect with the demand of different audiences. Being proactive rather than reactive will go a long way…

… The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

… The Performance Marketing Association is conducting a short survey to collect feedback about online shopping. The survey takes only one minute and will be used to help us better understand consumer shopping habits as they relate to the players in our industry. Survey responses are anonymous and will be used only in aggregate by members…

… in the decision. Trust – whether or not the vendor you’re buying from can be trusted… from payment, to delivery, to returns, etc. The fear of online shopping has been overcome in the last few years, even from mobile devices. However, the average cart abandonment rate is 68.63% Tweet This!, providing a lot more opportunity for ecommerce vendors…

… More consumers sat out Black Friday this year, opting for online shopping It seems that a number people took our advice, as a record number of people decided to sit out the Black Friday drama in brick and mortar stores this year. According to several financial indicators, more people decided to shop online during Black Friday than years past…

… of millennial smartphone owners said “nearly all” of their online time is spent on their smartphones and 27 percent said “most” of their online time is spent on their smartphones. In terms of online shopping, 15 percent of millennial smartphone owners said they make online purchases on their smartphones “multiple times per week.” Another 15 percent…

… in a suite of virtual benefits so members can get the very best prices and services without ever leaving home. DirectBuy Shopping online doesn’t just offer convenience, it provides a ton of other advantages: Store Hours – Consumers can shop whenever they want online. Competitive Pricing – Competition across the Internet drives down prices…

… Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC] June 5, 2016 By Darren DeMatas Leave a Comment One of the most important decisions your clients will ever make regarding their online stores at first seems trivial. This decision is which platform they should choose when building their sites. The platforms your clients opt…

… Black Friday and Cyber Monday dominated our digital world in November, never mind the usual mad rush preparing sites and business strategies for online Christmas shopping. November’s Month in Numbers looks at forecasts for online spend in the UK related to Christmas, the ever-improving results for businesses who advertise on Facebook and other…

… According to eDatasource, most of Cyber Monday 2015 email activity began the Saturday before. And, as expected, the best-performing emails were sent to relatively small and targeted percentages of email lists. eDatasource reports seeing just over 3,000 Cyber Monday campaigns starting that day, with read rates in excess of 10%. Of those: — 22…

… shoppers walk away from their shopping carts. This is a huge number of potential customers! Click To Tweet While we can’t understand why every single shopper chose to halt a sale, we can try to convert a portion of those customers. That’s why it’s essential to have an abandoned cart strategy. Ecommerce platforms (the systems that host your eStore…

… The travel industry is one of many that have been disrupted by digital innovations. More consumers are turning to online marketplaces to review their options and book travel. An infographic from SDL, a provider of customer experience management solutions, outlines how travel trends are shaping the future of the digital shopping experience…

… for success. Psychology 101 Any type of marketing, whether online or offline, is all about psychology. You must get in the head of potential buyers and understand what makes them pull the purchasing trigger. People buy things for all kinds of reasons, but their right at the top of the list is to either relieve a pain they’re suffering from…

…) and the study shows that double-digit changes in online shopping behavior continue to be the norm. Highlights from the UPS Pulse of the Online Shopper Shopping Small and Local – New in this year’s study, most consumers (93%) shop at small retailers. 61% shopped at these locations because they offer unique products, 49% couldn’t find what they needed…

Mr. Fulgoni is Co-Founder and Executive Chairman Emeritus of comScore Inc. He also serves on the company’s Board of Directors. Previously Mr. Fulgoni served as Executive Chairman from the company’s founding in 1999 until March 2014.