Tactics
Emphasize ease of navigation.
Direct visitors toward talking with their parents about attending a MoneyIRL session.
Present opportunities for teens to stay informed through social media.

Brand Personality
Smart, Fun and Progressive

Key words
money, success, future, now, invest, smart

Key Selling Idea
Finally something that can help you get the things you want faster.

Brand Promise
It's not school. It's cool. It's for you.

Tag Line
“You want the best in life. Spend an hour to get a little closer.”

Cuéntanos a qué tipo de público quieres llegar

U.S. teenage kids who are interested in money management

Requisitos

Color
Make use of 'white-space' to improve readability, make a great first impression, create a feeling of sophistication and elegance for an upscale brand.
Incorporate green (Hex: #00653a, RGB: 0, 101, 58), but not too much.
Incorporate grey (Hex: #948671, RGB: 148, 134, 113), but not too much.

Número de páginas

1

Descripciones de páginas

Page Text
Have you ever wondered how you can…
Have more cash each month for fun?
Buy a new car and pay for insurance?
Pay rent or buy a house?
Afford exciting vacations?

Money IRL can help you get there. It’s a series for middle and high school age people like you. 66Minute, all-inclusive SpeedSessions hosted at prominent local businesses in a boardroom, not a classroom.