[url]http://www.seventypercent.com/forum/topic.asp?TOPIC_ID=1353[/url]
Now we hear about the partnership with Neslé. Sounds like they want Marcolini to pump up the volume. Marketing guys from Nestlé is not a good sign.

"Porcelana: The Holy Grail of Pure Criollos" (Maricel E. Presilla)

"Porcelana: The Holy Grail of Pure Criollos" (Maricel E. Presilla)

Ilana

Israel

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December 13, 2007 - 8:43 pm

Thanks for the news! I guess money talks! Yes, it will be interesting to see what develops over time...

Surely there must be some optimum size of the business to be in the full control of the final quality?

chocolatero

london

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December 17, 2007 - 8:51 am

It's not only size versus quality it is also about being independent and making your decisions as opposed to having to answer to investors who may have a very different idea of what "fine" chocolate is...
Personally we've been approached my many investors who wanted us to "stretch the brand" and open "30 shops in 3 years" and we told them to go elsewhere. It means we grow more slowly but no one tells us what to do and we set our own standards...