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Mr Porter Launches Digital Campaign Inspired By "Suits"

Suit up for summer with help from Mr Porter and USA Network, who are launching a digital campaign to celebrate the second season of the television show, Suits, premiering June 14. The collaboration includes a "Suit Yourself" iPhone app, which allows you to build outfits from the site's selection of goods. Also included is a newly launched microsite on MrPorter.com featuring editorial content, photography, behind-the-scenes footage of the show's second season, and a chance to win a $25,000 wardrobe on the site.

If that's not enough, Mr Porter is also opening a brick-and-mortar pop-up shop in New York's Meatpacking District from June 9-17, coinciding with a fashion show on June 12 on the High Line, co-hosted by Vanity Fair. [WWD]