Austin's unique "BE"

Tuesday, October 6, 2009

The "Experience" part of the Equation

The Apple Store Experience

The Bootstrap Austin Experience subgroup has explored the Hideout Theatre, RunTex and the Alamo Drafthouse, each time asking the question: "what makes this place so exceptional at creating lasting, favorable experiences for its customers?" This ongoing discussion lead to the insight that well-designed experiences are such a critical part of Austin's unique identity. Ergo, Experience + Community = Scene.

This month Bijoy and Heather will share the Experience Model inside the Apple Store at The Domain. Our friends at Apple have offered us an exclusive after-hours tour to explore the service-excellence that is known worldwide as the "Apple Experience." For those who want to continue the discussion afterwards, we'll wander down to a nearby watering hole in the Domain.