Like many acronyms today, you may have a vague idea of what SEO means. People name drop it all the time and use it interchangeably with ideas such as email marketing, social media management, keyword optimization, blog writing, link building and more. Truth is, it’s kind of an umbrella term which covers these topics and many more.

SEO, or Search Engine Optimization is a useful tool for those who curate material for websites, be it for personal postings or for a more professional audience. While some of the aspects of SEO seem straightforward, knowing if your efforts are working is another story altogether. Don’t let your SEO efforts be in vain!