By: Luis Abril, MFA '10

This case study looks at a well-regarded theater for young audiences at a time when it is beginning to consider longevity beyond its founders.

Change was coming to The Paper Bag Players, a theatre organization that had been dedicated to performing for children since the late 1950s. During the 2009-2010 season, The Bags, as they are often called, were going to face financial challenges to their current operating model. In addition, Judith Martin, the founder of the company, was stepping down from her position of Artistic Director. These were significant operational and leadership transitions for The Bags. Further, a strategy was needed for the organization to continue to thrive in the 21st Century and to overcome the significant decrease in contributions which would be coming soon.

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