Netflix Accounts for up to 33% of All Internet Traffic in Canada

Netflix's stock has been a rollercoaster these past couple years. But there's no doubt the company holds major clout in the video streaming space.

Netflix single-handedly accounted for a staggering 33% of prime-time internet traffic in North America in September, according to Sandvine's Global Internet Phenomena Report, which was released today. The company eclipsed competitors such as Amazon and Hulu by a multiple of at least 18.

“People are absolutely using their Netflix service,” Dave Caputo, chief executive officer of Waterloo-based Sandvine, told Bloomberg. “I don’t know whose library is better or bigger, but it’s very clear that people use Netflix a lot more.”

From 9pm to 12am, specifically, Netflix owns one-third of all downstream internet traffic. In 2010, Netflix's share of peak internet viewing traffic was a slightly less insane 20%. But even today, competitor Amazon's share is less than 2%, as is Hulu's. HBO Go isn't even close to reaching 1%.

Even Sandvine thought the competition would stagnate Netflix's growth; the Canadian company anticipated Netflix's share had peaked in 2011 at just under 33%. But Netflix is doing what Apple managed to do with the iPad—maintain and even grow share as competitors flood into the space.

Netflix shares are up nearly 3%, which is saying something, considering the Dow and Nasdaq are both down 2%.

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are...
more

Knowlton Thomas

Knowlton is the managing editor of Techvibes.
Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio.
Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors.
When not working, Knowlton enjoys rock climbing, hiking, and martial arts.
more