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Using connectors with Acquia Lift

Acquia Lift both provides and supports the ability to connect to several different automated marketing software products.

Using a provided connector enables you to import stored user information and combine it with Acquia Lift profiles, which can then be connected with your visitors' activities. Activities are visitors' actions on and off of your website, such as receiving an email or downloading a whitepaper. This additional data provides deeper insights into visitors' identities, preferences, and behavior both on your website and through other channels such as email.

You can use this data to create segments and target visitors with personalized content. For example, you can create a segment that includes visitors who have clicked a link for a particular email marketing campaign, and then target those visitors with personalized web experiences.