Last week, Justin Bieber launched his second single of the year, Boyfriend, largely by promoting it on social media outlets like Twitter. In this Future of Engagement episode, Murray Newlands looks at how Bieber's social media marketing campaign succeeded:
http://www.youtube.com/watch?v=-PxhT1yuj_0
Having started with his Justin Bieber YouTube channel (which is itself a type of social media), Bieber has shown that he knows how to use social networks to reach out and connect with fans - … [Read more...]

Connect With Growmap

You can find out more about which cookies we are using or switch them off in settings.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

disable

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.