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If you haven’t figured out WHYyou do what you do… it’s time to sit down and start!
Because if you don’t figure that out… you’re going down the wrong path, a path without direction.

In this video, we will talk about a very important component of your business. It has nothing to do with leads or traffic, in fact, it goes deeper than that. We will talk about your “WHY”
In other words, your motivation for starting a business or creating another stream of income.

Your motivation is the driving force behind whether or not you’re willing to get up a few hours earlier or stay up a few hours later to get your work done.
It is the driving force behind whether you stick with your business or you don’t.

There are plenty of “Why’s” out in the world and it will vary from person to person.

An Universe of “Whys”

Did you know that about 70% of people are living paycheck-to-paycheck? Not only in the USA, but all around the world people are struggling to make ends meet!
That means they are… one lost paycheck, cut hours or a major illness away from losing something major – a home, a car, credit card default.

Some work more than one job in order to keep their head above the water. Not working paycheck to paycheck is a big motivation for a lot of people. These people are constantly stressed out about money; always checking if they till have enough, every bill that has to be paid “hurts”, always hoping for more…

When people enter a business and think of money as finite, their main motivation is money. But… for the sake of this video, we want to dig a little deeper than money. Of course, everyone wants more money. The question is “WHY” they want more money?

Is it to have some money for Christmas, birthdays and other special events?

Is it to boost payments so that they can pay off some credit cards or car payments early?
Is it because their kids are growing fast, entering high school and need things like clothes, uniforms, musical instruments and money for field trips?
Or is it they want to change their lives for the better, to attain a different lifestyle?

My Why

In my case, I wanted to be happy and break free. Break free from the influence of my parents. In order to do that, I needed more money. Money solves everything when your young right?
In order to get money, I needed to go to a good university (and this was drilled into me constantly). In order to get into a good university, I had to get good grades in school so that I could get into the school of my choice.

But things always change along the way… Yes, I studied (Industrial Engineering) but it was not a choice of hart. If I really followed my hart, I would have been a professional Cook, having my own restaurant. Nevertheless, it did not go that way…

Now, years later, husband and father of a beautiful son, I decided it was time to change it and really go for what I want!

My WHY was/is to be FREE! Make my own choices without interference of what “others” might think! Living a comfortable life for myself, my wife and my child!

After my child was born, my why actually only became stronger. Though I could support a family on my engineer’s salary, there was not much room left to do other nice things, no way I could pay for longer holidays and I was actually living the paycheck-to-paycheck life… I hated it!
I needed some extra income to change it, to turn it around.

Find Your Why

It is very important that you determine your WHY, beyond simply, “I need money.”
Sit down, write down all the things that you and your family needs for your present and future goals. Take some time to discuss them with the people that have the most impact in your life, like your spouse and children (if they are old enough). Once everyone is on the same page, you can have some more support when you decide to start your business.

Most of the time it’s not the money… it’s what money can release you from or PROVIDE…