The Robertsons are America's favourite big, bearded, camo-clad family. Despite their modest homes and lifestyle in the backwoods of Louisiana, this close-knit clan has made a fortune selling duck hunting whistles, turning a backyard business into a multi-million dollar sporting empire. Their rags-to-riches dynasty includes business-savvy Willie, his brother Jase, their better halves Korie and Missy, patriarch and company founder Phil, matriarch Miss Kay, and good old Uncle Si. But for Willie, the company's CEO, running a family operation is tough when all your employees are easily distracted and will find any excuse to walk off the job. They may be living the American dream, but they're just as busy staying true to their rugged outdoor lifestyle and southern roots. Of course, in this household, even the most ordinary family affair is met with a special Robertson twist of down-to-earth practicality and quirky sense of humour. Day-to-day life in the bayou may be mundane for some, but for the Robertsons, every day brings a new adventure.