The SunTecIndia Blog

The SunTec India Blog

Brought to you by the Marketing & Communications Team at SunTec. We love sharing interesting stories and informed opinions about data, eCommerce, digital marketing and analytics, apps development and other technological advancements.

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Digital content is breaking all boundaries and is emerging as the preferred medium for both students and educators alike. Access to digital content has given students new learning environments, with engaging, interactive and multimedia rich content created in open source formats that can be accessed on any device from anywhere.

Flash has for years been the most dominant media plugin available for the web. However, Flash needs to be updated constantly and is not mobile browser compatible. It is not supported on iOS devices and the Apple founder and CEO Steve Jobs even criticized Flash for its lack of efficiency and security feature. Google followed suit by ending support for Flash in 2011. Well, all this was indeed an indication that the end was near for Flash. But, what was to happen next? Did HTML5 takeover?

Quality data in your Customer Relationship Management (CRM) system is not only the lifeblood of your organization but also the secret to putting you on the right track to generate high-quality, sales-ready leads and boost your revenue pool. For your CRM to provide optimal results and help you with your routine marketing and sales operations, it must be maintained and monitored regularly.

Magento 2.0 builds on its heritage of open source, and offers unmatched flexibility together with opportunities for innovation to eCommerce merchants. This empowers retailers to adapt their sites to their precise business needs by adding powerful new extensions to their site, quickly and cost-effectively, consequently enhancing the shopping experience of their customers.

In the present digitally-led business environment, brands need to focus on building the best in-store experience online to maintain a competitive edge. While social media engagement is growing at a fast pace, live chat remains an efficient tool to keep shoppers engaged online and offer them customized, real-time solution. A satisfied customer converts into business growth and thus, it is crucial for companies to implement live chat strategy that adds to the business’ bottom line.

The holiday shopping season will be ramping up in just a couple of weeks, which means this is the right time to improve your eCommerce store’s security and ensure that the website offers a safe shopping experience to the customers. There are a number of things that online merchants must do to get ready to face the holiday rush head-on while avoiding a data breach.

If you want your sales to be flat year over year, you can perhaps take the risk of sticking to the same marketing and advertising strategy as last year. It might work for your business this year too. However, if you are trying to expand and grow your business, your marketing and advertising strategies need to be redrafted nearly every year due to the volatile nature of the business, and the macro factors influencing the environment. So, here we are providing you with a checklist, which includes some of the most important tips an eCommerce marketer should definitely try in the final quarter of this year.

Most online store owners know that if customers are unable to locate the products they are looking for on their online stores, then they would not visit the store again for their next purchase. Also, it is no secret that offering more products on online stores can churn out more revenue. The same holds true for product information as well. The better the product categorization, the more traffic it will bring, which will influence store’s revenue in a big way.

Is your eCommerce store ready for holiday season? According to the statistics, holiday season of 2014 saw record eCommerce sales and 2015 is being forecasted to be even better. Last year online retailers made over $101 billion during the holiday season, which is expected to increase further by 6-8% this year.

Now that you know what’s at hand, you too can rake in the benefits this holiday season. Here’s how.