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Campaign

Prime Minister Milo Đukanović spent a lot of time campaigning amongst the people, expressing the necessity of a common Yugoslav state with Serbs. Although not generally changing the outcome, DPS-controlled state propaganda had affected greatly by pushing the Federal option and misrepresenting the independenists.[citation needed]

Milo Đukanović's outspoke during the campaign: We are proud of our Serb origin and Montenegrin statehood, the proud history of the Serbian people. That's why we believe in a common future and prosperity.

With the victory of the unionist bloc, he concluded: Because of eternal brotherhood links; common blood spilled in wars, because of the eternal dream of the best Montenegrins and Serbians, for a brightly common better future, Montenegro willingly chose to live in a common state with Serbia with open heart.