Marriott International today launched a historic new LGBT campaign that celebrates the diversity of love and showcases the brand’s commitment to the gay and lesbian community. #LoveTravels hopes to convey the message that everyone should feel comfortable being who they are, everywhere they travel.

To bring #LoveTravels to life, Marriott partnered with photographer Braden Summers to share exclusive and images celebrating inclusion. “Braden’s work so beautifully illustrates the inclusiveness and equality that we embrace,” said Kristine Friend, senior director, segment marketing. “We are committed to ensuring that all of our guests feel comfortable at all of our hotels and are proud to stay with Marriott.

#LoveTravels is a universal theme we believe is shared by all cultures and communities and truly represents our company’s philosophy and values. We also want to encourage our guests and travelers around the world to share their own journey and story through #LoveTravels @MarriottIntl.”