Ontario startup offers South Asian groceries online

The Hindustan Times describes Apniroots as the first end-to-end platform of its kind in Canada with an extensive inventory. Staple items include rice, dals, pickles and ready-to-eat South Indian meals like masala dosas.

Apniroots is focused on the Greater Toronto Area and surrounding region. The Indo-Canadian population in Canada is nearly 1.8 million, of which two-thirds live in Ontario. Co-founder Gurmeet Singh (pictured) believes the market is underserved, despite growing demand.

Canada’s tough winters may help too, Singh says. “We have four months when other businesses slow down: ours will peak.”