Facebook & Instagram Advertising

Strategy Facebook & Instagram Marketing

Cost-per-click advertising on Facebook and Instagram can take your marketing objectives to the next level.

With a carefully crafted A/B testing, retargeting and link tracking strategy, you can create a sales funnel process that’s extremely effective for most business-to-consumer brands and industries.

Unlike passive marketing where you wait for people to find you, a cost per click strategy aggressively puts your product or service in front of targeted customers to push your sales objectives. The key is to make sure you’ve set up pixel tracking so we can retarget potential customers with a fluid campaign that takes them through the buying process.

CPC Advertising Process

Ad creation, including a minimum of A/B testing, and often C/D testing with funnel variations ⬇️

Tracking the success of each ad creative and language

Creation of landing pages for each ad with call-to-action tracking ⬇️

Unique links on each landing page to track the success of each landing page to prompt browsers to convert

Never let a warm lead slip away…

It’s also extremely important that all of your website visitors, whether they originally found you through social media or through Google searches, receives follow up advertising. These are warm leads that you don’t want to let slip away. We can set it up so that everyone receives the follow up ads that will win their interest and trust and convince them to buy.

We project manage your Facebook and Instagram advertising campaigns from start to finish.

We project manage your social media campaign from start to finish. Services include social media marketing for business and personal brands for perpetual or or seasonal campaigns, business or product launches, events, and more.

Marketing strategy

Pay-per-click tracking

Ad creation with A/B/C/D testing

Tracking the success of each ad creative & language

Creation of landing pages for each ad

Call-to-action tracking

Unique links on each landing page to track conversions

Retargeting ads to website visitors with additional A/B ad creatives

Multi-ad process for best results

Follow through to ultimate sales conversions

Detailed campaign ROI Reporting

If you’re looking for an expert to partner with your business and manage an advertising that actually converts, don’t hesitate to get in touch!