Partners

Comscore’s partners are leaders across the industry, driving innovation and excellence. They provide support to our measurement and reporting capabilities, helping to ensure that we most effectively meet the needs of our clients.

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These partnerships help to bring Comscore advertising and audience data directly to the places where clients need it. They provide clients with faster, simpler and easier access to the actionable metrics that drive their business.

These partnerships allow us to give clients access to powerful Comscore contextual and audience segments. Using these segments, clients can target campaigns to reach the right consumer, at the right time, with the right message.

These partnerships fuel the integration of advanced audiences from third-parties into our products. With access to advanced audience segments, clients can plan, activate and evaluate campaigns based on consumers' behaviors and psychographics.

These partnerships provide depth to the methodologies that fuel demographic measurement in Comscore advertising and audience solutions. Having a diverse set of demographic data providers ensures neutrality and eliminates bias while enabling quicker, more granular reporting.

These partnerships contribute to the digital census measurement part of our methodology. Having a diverse set of digital census data providers gives clients a breadth of insights into consumers’ media consumption habits.

These partnerships contribute to the census measurement part of our methodology with a specific focus on TV and video consumption measurement, giving clients a true cross-platform analysis.

These partnerships provide the data needed to quantify the impact of online advertising on real-world store visitation and offline sales. Sales and location data from these partners is used in advertising solutions to deliver in-store visitation and ROI impacts to clients.

These partnerships provide deep insights through measuring data across a variety of social platforms, enabling clients to gain a greater understanding of how consumers interact with social media content.

These partnerships help match our first-party data with other third-party data, which gives us the opportunity to create more custom person-level solutions.

Acxiom

Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for nearly 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.

Ad-Juster

Founded in 2007, Ad-Juster is a premier, pioneering data aggregation and reporting organization. Ad-Juster helps reconcile massive amounts of revenue every year by simplifying the manually intensive processes associated with digital ad operations. Ad-Juster serves over half of the top 50 Comscore-ranked web publishers (ranked by impression volume).

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Amobee

Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications companies in the world which reaches over 640 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.

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Appnexus

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its powerful, real-time decisioning platform supports core products that enable publishers to maximize yield and allow marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns.

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Brightcove

Brightcove Inc. is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company's cloud solutions to successfully publish high-quality video experiences to audiences everywhere.

CafeMedia

CafeMedia is a premium digital content collective which supports and empowers more than 1,500 high-quality creators in parenting, home, lifestyle, and food categories as well as across flagship editorial brands: CafeMom, Revelist, Vivala, MamásLatinas, and BabyNameWizard. The company reaches 97 million UVs and 350 million social followers across platforms. CafeMedia develops custom content and influencer programs that connect brands to engaged audiences and is a leader in providing premium programmatic solutions.

Centro

Centro is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs.

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Comcast Technology Solutions

Comcast Technology Solutions serves the advertiser, content provider, global operator, & technology markets with a complete portfolio of capabilities to meet the evolving needs for content distribution in a multi-platform world. Built on Comcast’s robust infrastructure, we offer an unmatched breadth of expertise to help customers deliver engaging experiences and forge new business models.

DataXu

dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward.

Facebook

Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

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FreeWheel

FreeWheel, a Comcast Advanced Advertising Company, is the industry’s most complete advertising management solution. Purpose built for the New TV ecosystem, we enable our clients to manage and monetise their premium video inventory in the brand safe ways they require. Our leading technology, unmatched service and guidance, and collaborative advocacy power the advertising businesses of the largest media and entertainment companies in the world Our offerings work across all screens, data sets, and monetisation channels, while providing the full safety, compliance, and control the New TV ecosystem demands.

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GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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IHS Markit

IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and expertise for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 key business and government customers, including 85 percent of the Fortune Global 500 and the world’s leading financial institutions.

Innovid

Innovid is the world’s #1 digital video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll.

Inscape

Inscape is a TV intelligence company that captures highly accurate, up-to-date viewing data from millions of smart TVs. The company is a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics. Inscape’s TV audience viewing data is leveraged by OEMs, brands, agencies, networks, measurement companies, DMPs and marketing technology platforms to power massive transformations in the industry. Its glass-level insights bring a new level of speed, transparency and actionability to the global TV market place. Founded in 2010 as TV Interactive Systems, Inc., the company operated at Cognitive before being acquired by VIZIO. Inscape operates as a wholly-owned subsidiary based in San Francisco, California.

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Ipsos

The Ipsos Affluent Survey: For over 40 years, the definitive source of market understanding, insight and intelligence about the lives, attitudes, spending and media habits of one of the most influential target audiences - Affluent Americans with $125K+ household income – helping brands develop strategies and activate growth.

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Kaltura

Kaltura's mission is to power any video experience. Kaltura helps companies make the transition to offering fully-fledged Cloud TV services, catering to the demands of modern TV viewers. Kaltura features multi-screen access to linear, VOD, time-shifted TV, and 3rd party content, and combines advanced monetization with the ability to scale to millions of viewers. With Kaltura, companies can experiment, analyze, and quickly reacting to changes in viewer behavior.

Kantar Shopcom

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LiveRamp

LiveRamp is the leading provider of identity resolution enabling people-based marketing throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms Comscore marketing and measurement platforms into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love.

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MediaRadar

MediaRadar is a sales enablement tool used by media ad sales and agency business development teams to accelerate growth. Advertising data is distilled into insights and advice that are used to prospect, create compelling pitches, and maximize sales revenue. Users receive superior quality and award-winning service, as well as, analysis on 3.1mm brands across numerous media platforms including; digital display, native, online video, mobile, email, TV, and print.

Mparticle

mParticle is the customer data platform for every screen. Sophisticated marketers at companies like NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle is based in New York City and manages $5 billion in transactions and 250 billion API calls monthly.

Neustar

Neustar® is a leading global information services provider driving the connected world forward with trusted, holistic identity resolution. As the only company capable of understanding who is on the other end of every interaction, Neustar is trusted by the world’s great brands to grow and guard their businesses with the most complete understanding of how to connect people, places and things.

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New Age

New Age EzTAB and EzACCESS users enjoy high-speed on-demand access to over 1,000 syndicated and custom research studies worldwide. Our cross-platform channel planning, cross-tabulation, custom reporting, and optimization packages offer global ad agencies, media, and marketing research companies, compelling business stories, solid software design and world-class customer care. After more than 25 years we are still proudly independent and privately owned.

Ninth Decimal

NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement.

Ooyala

Ooyala is a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video. Providing a set of Integrated Video Platform solutions (IVPs™), Ooyala’s comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad decisioning platform and media logistics solution that improves video production workflows.

Oracle

Oracle Data Cloud enables you to use consumer data to inform and measure your marketing. We do it by providing Data as a Service (DaaS) to help you connect with the right customer, personalize every interaction and measure the effectiveness of each engagement.

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PlaceIQ

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.

Roku

Roku pioneered streaming for the TV and aspires to power every TV in the world. Roku has 15 million monthly active accounts which streamed nearly 7 billion hours of video (as of June 2017). Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku is privately held and headquartered in Los Gatos, Calif. U.S.

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Salesforce

Salesforce.com, inc. is an American cloud computing company headquartered in San Francisco, California. Though its revenue comes from a customer relationship management (CRM) product, Salesforce also capitalizes on commercial applications of social networking through acquisition. As of early 2016, it is one of the most highly valued American cloud computing companies with a market capitalization above $61 billion. In August 2017, Salesforce announced that it had breached the $10 billion revenue run rate becoming the first enterprise cloud company to do so.

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Segment

Segment is the infrastructure for customer data. Businesses use Segment's API to unlock 200+ tools for every team across their organization. With Segment, developers can turn simply turn on apps in Segment and stop building tedious and expensive one-off data integrations. From advertising to marketing automation to data warehousing and beyond -- getting customer data into business critical systems isn't an engineering roadblock anymore.

Shareablee

Shareablee uses big data to help marketers see exactly where to focus time and money to maximize the reach and effectiveness of their social content marketing. We empower brands with actionable insights for success in content marketing.

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Simmons Research

Simmons Research measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands.

Simmons Research

Simmons Research measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands.

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The Trade Desk

The Trade Desk (Nasdaq: TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.

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Wibbitz

Wibbitz is an AI-powered video creation platform that leverages patented text-to-video technology to streamline production of branded short-form videos at scale. Wibbitz supports video creation for over 400 publishers, helping to increase audience engagement and ad revenues across desktop, mobile, and social media. Partners include Reuters, CBSi, Forbes, Bloomberg, and Time Inc.