Category: free2work data

We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.

– Call for papers –

Scholar activism and the Fashion Revolution: ‘who made my clothes?’

Abstract

The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.

A couple of weeks ago, we attended the Geographical Association (GA) conference in Manchester. This is a conference for geography teachers, student geography teachers and the people who train them. We talked to many who taught their students the geographies of trade through researching their own clothes. We went to a talk where Hannah Campion, a newly qualified teacher, explained how she sparked her students’ curiosity about these geographies using some of our teaching resources. With the second anniversary of the Rana Plaza collapse only a few days away, we are publishing what she said…

A £4 t-shirt

A cheap white tee (click for image source)

My name is Hannah Campion. I am an NQT at The National Church of England Academy, Nottinghamshire. My fascination around the Geography of my ‘stuff’ developed from undergraduate study of commodity chains, commodity fetishism and Cook’s (2004) ‘follow the thing’ approach at the University of Nottingham. An assignment during my teacher training course on ‘Fantastic Geographies’ gave me the opportunity to bring this controversial issue into the classroom, to enable pupils to investigate and to develop a curiosity around the lives of our everyday commodities. The initial scheme is a 5 lesson sequence unveiling and unpicking the life of a plain white £4 t-shirt from production through to consumption. In 2014, I was asked to display my work at the Geographical Association conference in Guildford as part of the Ideas Zone exhibition. Since then, I have written an article for Teaching Geography (Campion 2015) and presented a Teacher-to-Teacher session at this year’s GA conference entitled ‘Behind the seams: global connections in the classroom (KS3)’.

Greenpeace & Lego

Greenpeace want Lego to end its links with Shell, and are currently campaigning through the medium of imaginative Lego re-creation. This video is one of a number of examples, whose aim is to encourage people to sign this petition. In the wake of the hugely successful Lego Movie (whose stars make a cameo appearance) this campaign is becoming perhaps the most lavish and high-profile example of Lego activism to date.

followthethings.com & Lego

On a much smaller budget, we’ve been making, photographing and posting online re-creations in Lego of (imagined) scenes from trade justice films, art and activism for a while now. See, for example, our recreations from and around the BBC Panorama documentary ‘Primark on the rack’. Continue reading →

Its aim is to encourage its players to think about their clothes and fashion ethics, a topic that’s more important than ever after the Rana Plaza factory collapse in Dhaka, Bangladesh on 24 April last year.

It’s a playful way of encouraging some serious discussion about who and what we are wearing.

Here, we want to showcase the new FRD pack – which was published yesterday – and to provide a match report that will give you an idea of how the game can be made and played in your classroom, home, shed … wherever you play cards!

Yesterday at the Department of Geography at the University of Exeter, we heard Carry Somers talking about Fashion Revolution Day at our ‘What (not) to wear?’ conference. There was mention of an Ethical Trade Trump card game invented by students taking ‘Geographies of Material Culture’ in 2012 – using data from free2work.org – being adapted as followthethings.com’s contribution to this campaign.

A new Fashion pack will soon be designed, but today we tested out the idea in class. Students each made a card based on something they were wearing, sketched it, added the grades from free2work and – for extra information at the bottom of each card – added whether that company / brand had signed the Accord on Fire & Building Safety in Bangladesh.

The match report

6 teams of 8 students each made one or more cards in the first 15 minutes. One student was elected from each group as their player, and we staged a 6 player tournament at the front of the classroom. The cards were shuffled and dealt. The game began with player one calling out a brand (Cheap Monday!), a category (policies!), a grade (A+!), and then slamming the card on the table (drama!). The other players then took the card at the top of their pack, one after the other, called out its brand (Calvin Klein! or Adidas!), and its policy grade (C-! or A+), and slammed their cards on the table. The audience gathered round, watching their cards being played, helping their players to win and lose each round.

In each round, the player who called out the highest grade took all of the cards, and started the next round. If there was a draw – like between Cheap Monday and Adidas, both with A+ grades for their policies – the ‘key fact’ could be played: had the brand / company signed the Accord? In this case, only Adidas had (only very recently, the referee had to say), so that was the winning card.

The game went on with rounds in which, for example, only ‘worker rights’ scores could be played. It ended with a ‘winner takes all’ round, with the 3 remaining contestants. This was dramatic: a draw that was resolved by the key fact. The Accord-signatory won. Well done Adidas! Good job you signed the accord. Nobody wants a losing card. Whoops all around.

After the game ended, we discussed what had happened, why some cards were worse to play that others, why – with one exception – the policy grades were higher than the ‘workers’ rights’ grades, and how to find out why by looking at brands’ detailed free2work ‘score cards’. So, 40 minutes into class, we were talking about, asking informed questions about, and having a good idea how to find out more about the relations between ethical trade policies, transparency, monitoring, workers’ rights and the Accord.

This game can be made and played by any group of people trying to learn the basics and/or intricacies of Ethical Trade and Corporate Social Responsibility.

This is our 46 card pack, scanned after the game. What would your pack be like?

Update

This pack was revised in 2014 as followthethings.com’s contribution to Fashion Revolution Day, an Ethical Fashion Trump Card Game is part of its Education Pack (download link to be added when this this is live).

It’s a game

Students at the University of Exeter designed an Ethical Trade Trumps card game in November last year using data from free2work.org. This summer, we worked this up into a ftt-‘branded’ game, complete with rules, and templates so that groups of people could make and play cards with their stuff. You can download its templates here. This was designed with advice from the secondary school teachers involved in our ＃followtheteachers project. Natalie is using them with her A-level class to help with Globalisation revision: look!

The idea

When you make cards for your stuff and play them with others, you learn about the companies who make your stuff, their labour policies, transparency, monitoring and worker rights. In one sense, it’s a simple game of trumping – ‘Ha! My shoes’ worker rights score beats your Kitkat’s!’ – but making and playing the cards also raises questions about what you can find out about your stuff, what ‘monitoring’, ‘worker rights’ and a ‘living wage’ mean, how they are measured, and what to think about this.

Playing cards

Yesterday, we ran our first Top Trump workshop, at Bath Spa University, with Ranji Devadason and her students (a big thanks to them for giving this such a good go). Here we share the cards that were played at this first ever Ethical Trade Trump tournament!

The experience

The atmosphere was tense but fun. Poker faces were everywhere. Imagine being dealt some of these cards! How would you play them? What was it like for them to play with their stuff like this? We’re inviting them to say so, in comments on this post…

Update

This pack was revised in 2014 as followthethings.com’s contribution to Fashion Revolution Day, an Ethical Fashion Trump Card Game is part of its Education Pack (download link to be added when this this is live).