To celebrate their 25th year, award winning scientific communication studio, Random42 Scientific Communication, have released a brand-new app which allows the user to explore their capabilities in Medical Animation, Scientific Virtual Reality, Augmented and Mixed Reality, and more.

This new app features cutting-edge Augmented Reality tech, which uses visual recognition technology to bring content to life. The app lets the user explore the world of AR by simply scanning a page with their smart device, activating interactive scientific animations, holograms and video content. Expect antibodies appearing out of the page and a detailed neuron network signalling right in front of your eyes.

This exciting new feature brings traditional marketing materials to life and is just one example of how AR technology can be used to truly engage and immerse your audience.The user can browse visually stunning medical animations on a variety of educational scientific topics, or learn about the latest creative technologies taking over the health industry; including Virtual, Augmented and Mixed Reality as well as a whole host of Interactive Applications, all designed to engage, entertain and educate the user.“This interactive app offers clients a new way to experience our work,
elevating our standard capabilities presentation into a format that highlights
our expertise in a real-life user experience” said Ben Ramsbottom, Medical
Director and CEO at Random42. “We often
talk about being a leading agency with strong interactive capabilities, which
is perfectly demonstrated in this new innovative platform. We believe that this
new app will build upon the great success of our Virtual Reality App that launched last year, which has had tens
of thousands of downloads to date.”

Interaction
Designer at Random42, Oliver Ellmers, said:
“The Random42 Capabilities App has given our interactive department a
solid platform to really showcase what we can do. The application exhibits an
Augmented Reality experience developed in-house to demonstrate some of our
technical abilities in innovative mobile tech, as well as a new and exciting
way to bring our printed marketing material to life.”To discover Random42’s full AR
experience download the app to your mobile device, available on Google
Play and the iTunes
store. Once the app is downloaded, the experience can be accessed online or
using a physical brochure which you can request on the Random42 website.For further information please contact:Random42 Scientific CommunicationA
- 51 Great Marlborough Street, London, W1F 7JT
E - info@random42.com
T - +44 (0)20 7734 6001
W
- www.random42.comAbout:Random42 Scientific Communication is a leading scientific communication
studio specialising in medical animation and education, scientific virtual
reality, interactive and visually engaging solutions for global pharmaceutical
and biotechnology companies. In their 25-year history they have produced core
digital assets for over 550 product launches to date and won over 150 industry
awards.

The London based scientific communication studio have been named in this year’s Pharma Fast 50, an annual ranking of the UK’s fastest-growing companies within the pharmaceutical industry.Random42 Scientific Communication

Random42 Scientific Communication have been honoured with a Gold Camera Award at the 2017 US International Film and Video Festival for their work in Scientific Virtual Reality.
Random42 Scientific Communication