Keep on going long after they've given up

Who’s behind this

That’s the classic question. Here it’s quite simple: we’re two partners: Ella Negru and Lucian Mindruta. The latter is more like a silent partner, since he has quite a few other engagements. Ella is also quite heavy-handed in managing the company, while Lucian comes up from time to time with an expensive, impossible to work with and, frankly, strange idea. But it kinda’ works.