Company Strategy.
Do you know what it is? Do you know the top 3 priorities. Do you know
the product strategy? As product owners, we want to eliminate the work
that does not align with these. We also want to focus on those that are
most strongly aligned with strategy.

Software By Numbers
is a great concept but is difficult to use in practice.
Firstly, no one has then numbers and secondly business value models need
to account for intangibles.

Driving PROFIT is one
aspect of a healthy model. Several different approaches (customer
pipeline, market research, etc) can be used to identify key business
drivers. Hohmann argues that these are at the theme or epic level rather
than an MMF (minimum marketable feature).

Finally, it is critical that product releases satisfy internal and externalstakeholders. For me, this is perhaps the
deepest insight in this blog. Product owners need to listen to and
support a wide constituency for a product to reach its potential value
to an organization. In my work as a coach, I sadly notice internal
stakeholders such as architecture, support and services are frequently
ignored. If you haven’t already used them, Innovation
Games® are a great way to understand and make choices.