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Improvements breathe new life into Pier Village

Published 8:51 a.m. ET May 30, 2015

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Pier Village is home to 493 luxurious oceanfront residences and an eclectic mix of shopping and dining options that make it an exciting attraction for both residents and visitors to Long Branch.

Story Highlights

Kushner Companies is making significant capital improvements at Long Branch, New Jersey’s Pier Village — the state’s singular location for beachside living.

Available activities at Pier Village run the gamut — from surfing lessons on Long Branch Beach to free musical performances on Festival Plaza, an outdoor park bordered by restaurants and shops.

Kushner Companies has also announced improvements underway to resident and visitor parking. Each apartment will now receive a dedicated parking spot, while visitors to the property will have access to parking in the structured parking deck with entries on Melrose Terrace and Landmark Place. The company has installed automated parking gates, which will make the experience simpler for visitors.

In all, Pier Village consists of four buildings, 493 residences and more than 100,000 square feet of retail — including restaurants, shops and a fitness center. Pier Village is open for business 365 days a year. Those interested in renting one of the beautiful beachfront apartments are welcome to visit the brand new leasing center, which is open seven days a week, at Landmark Place.

LONG BRANCH – Kushner Companies, a diversified real estate organization, announced today the commencement of a significant capital improvement program at Long Branch, New Jersey’s Pier Village—the state’s singular location for beachside living.

The vibrant mixed-use community is home to 493 luxurious oceanfront residences and an eclectic mix of shopping and dining options that make it an exciting attraction for both residents and visitors to Long Branch. Rental agreements accommodate both yearly and seasonal tenants, making fun in-the-sun and all that Pier Village has to offer a possibility for as little as a month’s commitment.

Available activities at Pier Village run the gamut — from surfing lessons on Long Branch Beach to free musical performances on Festival Plaza, an outdoor park bordered by restaurants and shops.

“The improvements that we are undertaking will help maintain Pier Village’s place as the most exciting oceanfront community along the New Jersey coast,” said Kushner Companies Chief Executive Officer Jared Kushner. “We are committed to the long-term potential of Pier Village and will continue to invest in and make improvements to this special community. We feel lucky to be the stewards of such an iconic property, beloved and enjoyed by so many.”

Kushner has added a number of amenities to the property to enhance the experience of its residents. The buildings now have entries which are attended by a doorman, providing enhanced security as well as 24/7 concierge services. Residents will also now benefit from a brand new complimentary cardio gym, equipped with treadmills, stationery bikes, elliptical machines and a yoga area. Additionally, each entry lobby has been upgraded to provide a fresh, upscale, beach-resort look, and the corridors have received new wallpaper and enhanced LED light fixtures.

Visitors to Pier Village will find new additions to already vibrant food and shopping options. Beachy Keen is now open on Chelsea Avenue, providing sundries and other accessories. The Peddler will be opening its second Long Branch outpost on Laird Avenue, providing rental bicycles and beach equipment. Manny’s Pizza Subs and Salads provides pizza and other casual Italian food and will also provide a place to grab a fresh bagel in the morning from Dough Mama Bagels. And beloved eatery Nino’s will be bringing its signature rib eye sandwiches to Pier Village in time for summer.

Kushner Companies has also announced improvements underway to resident and visitor parking. Each apartment will now receive a dedicated parking spot, while visitors to the property will have access to parking in the structured parking deck with entries on Melrose Terrace and Landmark Place. The company has installed automated parking gates, which will make the experience simpler for visitors.

Perhaps the most visible improvement to nonresidents is likely the repainting of the entire exterior façade — the first time the buildings have been painted since they were built more than a decade ago. Kushner Companies has kept the original cheerful colors, evocative of the Victorian homes which dotted Long Branch two centuries ago when it was the vacation destination of choice for seven U.S. Presidents.

In all, Pier Village consists of four buildings, 493 residences and more than 100,000 square feet of retail — including restaurants, shops and a fitness center. Pier Village is open for business 365 days a year. Those interested in renting one of the beautiful beachfront apartments are welcome to visit the brand new leasing center, which is open seven days a week, at Landmark Place.

The capital improvement campaign is expected to be completed by the beginning of summer. Kushner Companies and partner Extell Development acquired Pier Village for $180 million in a transaction that closed during the last quarter of 2014.