Archive for the ‘Measurement’ Category

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “Measuring the Networked Nonprofit.” Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book. … Read More

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “Advancing Social Media Measurement for Foundations.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others.… Read More

In the sequel movie Crocodile Dundee 2, there is a great line when Mick Dundee visits the US and two guys try to rob him at knife point. He pulls out his outback knife, which is three times larger and says, “Now, that’s a knife!” When Alison Carlman, unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “Measuring the Networked Nonprofit,” I couldn’t help but think, “Now That’s A Spreadsheet!”

Why is this such an awesome digital marketing/social media measurement spreadsheet? … Read More