Chinese malware remover provider 360 had been in feud with other Internet juggernauts including Tencent, Baidu and Kingsoft. Their war was escalated when 360 singled out Tencent and accused it of secretly spying on competitors through its QQ, the most popular instant messenger application among Mainland internet users.

Last night, the war escalated as Tencent declared that its users － all 600 million － cannot use 360 if they want to use the messaging service, QQ. A selection of media has reported on this on their front page, showing the two giants sacrificing their users for largely what is a corporate fight. Tencent's PR said that the move "could not be helped" and there was a lengthy press conference covering their decision.

Circulating on Sina microblogs today was a picture of PR rep Liu Chang (刘畅) who shed tears during a press conference as she said that the decision took all night and that Tencent workers hadn't slept at all.