Hasbro

No 3-D display? No problem! The My3D system from Hasbro, the renowned toymaker, will turn your iPhone or iPod Touch into a 3D machine. My3D, which is expected to cost $35, will be available from Target on April 3rd, and other retailers starting in June.My3D is like a modern version of their old ViewMaster device. It works by holding your iPhone or iPod Touch at the end, and making the display look 3-dimensional. Free stereoscopic apps are already available, such as My3D Presents (a demo app), My3D 360 Sharks, My3D Sector 17, My3D Teleport L.A., My3D Bubble Bolt, My3D Tunnel Pilot, and My3D Shatterstorm.Hasbro is already working with Dreamworks, Sony, 20th Century Fox, and Warner Bros. to bring 3-D movie trailers to the My3D as well. Beyond movie trailers, we can expect a host of 3-D games to follow. My3D is compatible with the iPhone 4, iPhone 3GS, and iPod Touch (3rd and 4th generations).source: Hasbro via Electronista … [Read more...] about Hasbro’s My3D viewer for the iPhone will be available on April 3rd

Crowdfunding is a powerful but very iffy process. It can produce some amazing things, but not consistently. When unknown names crowdfund, it’s a gamble because their project might not come together at all, and when big names crowdfund, there’s a lingering question of why they would have to. Hasbro’s definitely a big name with seemingly very deep pockets, so their launch of a crowdfunding platform can seem very strange at first. Then you look at Jabba’s sail barge. Hasbro just opened up its HASLAB crowdfunding platform, a Kickstarter-like tool to raise money for special products. It’s a straight pre-order system, with the caveat that if not enough preorders are placed, the project won’t happen (and backers won’t be charged, like Kickstarter). Its first crowdfunding project is Jabba’s sail barge from Return of the Jedi, the Khetanna. Now, why would Hasbro need money to make a Star Wars toy? Because the Khetanna is four feet long, costs … [Read more...] about Hasbro’s HASLAB: Crowdfunding Jabba’s $500 Sail Barge

I’ve been wanting an Infinity Gauntlet ever since Thanos started getting pushed after Avengers. It looks so badass and can remake the universe. I managed to get access to a convention-only foam Infinity Gauntlet, and even got it signed by Jim Starlin, but since then the Infinity Watch must have taken it because I can’t find it anywhere. Hasbro’s Infinity Gauntlet is so much cooler. The company showed off very little Infinity War merchandise at its Toy Fair showroom, but it did unveil its best toy: a Marvel Legends role-play Infinity Gauntlet. Marvel Legends is Hasbro’s more collector-focused line of Marvel toys, with Marvel Legends role-play items towering above cheaper, smaller plastic masks and weapons with more detail, better build quality, life-size-for-adult-humans scale, and three-digit price tags. And the Marvel Legends Infinity Gauntlet looks awesome. It’s a massive right-handed gauntlet, gold-colored (but mostly plastic), with all six Infinity … [Read more...] about Hasbro’s Marvel Legends Infinity Gauntlet Looks Amazing

Hasbro is looking to cash in on the mobile gaming phenomenon by bringing some of its brands to the small screen. In order to do this, it has joined forces with one of the powerhouses in the industry – Gameloft.Under the new agreement, Gameloft will create and market both a MY LITTLE PONY and LITTLEST PET SHOP game that will span across iPad, iPhone, iPod touch, and Android smartphones and tablets. The two titles are scheduled to be available by the end of this year."Hasbro's position as a leading branded play company makes this a very strong alliance for Gameloft," said Gonzague de Vallois, Senior Vice President of Publishing at Gameloft. "The opportunity to collaborate on such globally recognized brands such as MY LITTLE PONY and LITTLEST PET SHOP not only allows us to build a unique and immersive universe for the characters we've all grown to love, but to take the much-adored franchises to the next level of digital play."Hasbro has a wide portfolio of well-known brands such as … [Read more...] about Gameloft inks deal to bring Hasbro games to mobile

If you know me, you know I love Funko Pops. Actually, that’s a lie, but I respect Funko Pops. Simple molds to make inexpensive collectibles across a mind-boggling range of properties. It’s both a good business model and a good way to make figurines accessible to casual collectors. I mean, I hate them with a passion myself, but that’s because I know Funko can do so much better when they use more complex molds and keep closer to on-model designs for their vinyl figures. Anyway, Funko Pops. Squat bodies, big heads, creepy soulless eyes that lots of people love. But if you don’t like the Funko Pop design, Hasbro has an alternative: Mighty Muggs. They’re shaped similar, have giant heads, and are about $11 a pop. And, since Hasbro is one of Disney’s biggest licensing partners for toys, they have lots of Marvel and Star Wars figures to collect. They also have eyes with irises and sclera, not just little black beads of alien perception. Each one … [Read more...] about Hasbro’s Mighty Muggs: Because Funko Pops Have Soulless Eyes