Essentia rebrands packaging

November 15, 2017

US-based bottled water company Essentia has revealed a new packaging and
multi-pack design as part of a brand change.

Tahne Davis, director of brand development and visual merchandising, said:
“Our new packaging focuses on Essentia’s brand personality and our clear point
of difference. What we’re delivering in the packaging rollout is an innovative and
consumer friendly design that highlights our bold, impactful and aspirational
brand.”

Vice president of marketing and brand innovation, Karyn Abrahamson, added:
“Essentia connects with people who care about being at their very best so they
can do more of what they love to do. Our new packaging reflects the evolution of
our brand’s identity and our commitment to offer premium bottled water that
supports an overachieving lifestyle.”

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