What if manufacturers could poll their consumers before making a product to see if people would want to buy it? It would cut down on surplus supply and the energy and materials needed to produce and ship it. That’s what one company, Fashion4Home.com, thinks, and they’ve implemented just such a voting system on their new website which launched today! We asked Fashion4Home’s co-founder and managing director, Just Beyer, about how the company is building eco-consciousness and waste reduction right into its supply chain and got some pics of their gorgeous and modern bamboo furniture line.