Scott Rigby, gaming psychology expert, delivers keynote at 2015 GiGse Conference on Why Mobile Games are Winning Mindshare. “To improve player retention” Rigby notes that “developers must understand player motivation and engagement at a higher resolution, both conceptually and in the data they collect to

Presented by Scott Rigby at PAX Dev in Seattle, WA (2011) This session presented a validated model and specific strategies for designing mechanics, content, and features that are optimally designed to maximize the lifetime value and enthusiasm of players by sustaining their interest and engagement