Thesis Book

Thesis book on a flexible identity system for a specific town, called Zakopane located in the Tatra Mountains. Based on my extensive research I took into consideration town’s history, its vernacular culture and contemporary commercial influences. As a result I created a book that displayed not only the identity itself but also my form-making process and additional identities I had developed along the way. The book thus served as an educational entity on how to approach identity and branding from various angles.