Links House Hotel at Royal Dornoch

A Royal Web Experience

Our aim with the new site was to create an experience that told the history of Links House to show the beauty and grandeur whilst maintaining a consistent brand experience coupled with a user friendly experience to make it easy for people to book.

We were approached by Links House in the summer of 2018 to look at developing their online presence.

After a successful pitch we began to work on replacing their outdated website with a stunning new site that matches the incredible quality of this 5 star hotel.

We are delighted with the end result and feel the site is a true reflection of one of the best small hotels in Scotland.

Links House is a stunning, boutique hotel steeped in history and tradition with many of the hotel’s guest choosing to stay, solely to play golf at Royal Dornoch golf course. We wanted to showcase the hotel in a visual way, focusing on bespoke photography and video content to help paint a picture of the various ways you can experience Links House. Our vision for the new site was to capture the traditional values of the hotel within a contemporary and functional design that allowed a seamless customer journey from start to finish.

Kieran Reilly - Senior Graphic Designer

The website is now more conversion lead with a focus on showing the best of what Links House has to offer. Information is now easier to find and navigating around the site has been vastly improved. Fun fact our source control says I added/modified 148,859 lines of code while removing 47,025!

Bryan Davis - Senior Web Developer

Typography

As part of the development process we looked at how typography was used across the site. We reviewed various options but fell in love with Calendas Plus by Atipo Foundry. It’s flourishes and ligatures captured the elegant details and traditional finishes that can be found throughout the hotel.

Content is King

One of our key aspirations for the Links House site was to lead with a strong mobile and tablet experience. With focus on displaying the content in a visual way we utilised the beautiful image library to enhance the user experience and create clear calls to action across the site.

This project started back in the summer with a fantastic train journey up to the Highlands and ended in the Autumn with a stunning new website for the client. With the whole studio involved it was important that everyone clearly knew their role within the project and that the correct information was passed on to the relevant person at each stage of the project. This resulted in a smooth process and a complex website delivered on time.

Peter Johnstone - Head Of Digital

Producing a film that features such a beautiful hotel is about capturing the attention to detail and making people want to visit as well as portraying the experience honestly and accurately. We want the viewers to feel like they are there. Capturing the beauty of the Highlands and the area surrounding Dornoch was easy as the natural landscape does all the hard work for you. Setting alarms for 5am and trying to get vehicles to the top of hills while chasing the sunSHINE was the tough bit! Its about storytelling and this is the story of what a visit to Links House feels like.

Craig Mackie - MD

Take a look

SHINE demonstrated it understood that broader vision and brings the creativity and technical expertise to assist us to implement that vision. Its a very exciting time for Links House and we are excited to have SHINE on our team.

Todd Warnock, Proprietor

Our Work

Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.