Follow PR Daily on:

Juice company combs through Instagram for #foodporn

If you’ve ever used Instagram, chances are you’ve seen your share of food porn photos (and their accompanying #foodporn hashtag). The term is basically shorthand for, “this is a delicious thing that I’m about to eat” and maybe “I think I’m a pretty good photographer.”

And because life is cruel, most delicious things are entirely unhealthy for your body: fat, sugar, carbs. They’re so good, yet so bad.

"What better way than to have a little bit of a laugh around something that's quite serious, which is the way the people eat in this country," Putman says. "We all know [our eating habits are] out of whack, out of balance, and you can clearly see that mathematically."

According to Bolthouse, the company has analyzed more than 200 million #foodporn hashtags, of which only 14 million also include the hashtag #vegetable.