The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.

You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.

Professional Accreditation/Recognition

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

"My placement year has been a great experience and has helped determine my future career path. I would definitely recommend doing a placement year to anybody!"

Maddie O'Dwyer

BSc (Hons) Marketing

Why Bradford?

You’ll study in a supportive and friendly, environment encouraging you to achieve your full potential and become a successful marketeer, manager or entrepreneur.

Our marketing degree is designed to prepare you intellectually and personally for the world of work in the 21st century.

We offer excellent facilities, a highly experienced teaching faculty, and comprehensive support services. You will be taught by staff who are pushing the boundaries of subject knowledge and application through research and professional innovation.

Our courses are shaped by the School of Management International Advisory Board, made up of leading figures in industry who advise our management team on the skills and competencies needed in the current and future workplace. This feeds into the design and delivery of our courses, ensuring our students gain knowledge and experience that is valued by employers. Members of our International Advisory Board include individuals from organisations such Google, the BBC, KPMG and Harvard Business School. Our visiting lecturers include directors from well-known companies who provide first-hand experience of management decision-making at a strategic level.

Modules

Marketing is the area of management responsible for researching customer needs and finding innovative and better ways to deliver value and customer satisfaction. This may involve product and service development, planning, pricing, advertising, promotion and distribution. Marketing also focuses on developing and managing relationships with customers, competitors, partners, suppliers and other stakeholders.

Reading lists

Learning activities and assessment

For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects. Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.

Placement

This 4-year programme offers you the opportunity to take up a placement year working in business in your third year.

Placements are real, paid jobs in a wide variety of organisations in the private, public and not-for-profit sectors and offer you an invaluable opportunity to experience first-hand how business and management concepts are applied in practice, and to give you direct exposure to real issues in the workplace. It can also be done abroad.

The placement year is a vital part of your learning and will add significantly to your personal development, self-confidence, planning, communication and business acumen skills. Evidence suggests that students participating in work placements attain higher degree classifications and improved graduate employment prospects. You will be responsible for finding a placement opportunity; you will be fully supported by our dedicated work placements team who will advertise potential work placements, help you with applications, CV writing, interview techniques and in preparing for your time at work

In a competitive graduate market, valuable experience and employability skills gained from a year’s work placement will differentiate you from the thousands of other graduates seeking work.

We find that students return from their placement year with their confidence and personal skills enhanced and ready to implement their focused plan for the future.

The School of Management has an excellent network of organisations that offer placements including:

IBM

Vauxhall

NHS

GE Money

Arris (formerly PACE)

Enterprise Rent A Car

Cummins

Peugeot

Together we ensure your placement is appropriately challenging and that you can make a real and positive impact on the business.

Study Abroad

As a student at University of Bradford School of Management you'll have the opportunity to study abroad at one of our partner institutions around the world. This gives you international experience, exposure to a different culture and opportunities to network with students and academics at other leading business schools.

Study Tours

Students have an opportunity to broaden their international experience by taking part in study tours embedded alongside our programmes throughout the year. These tours are provided by the Faculty where all expenses are covered. Previous tours have included trips to Bahrain (Ahlia University) and Qatar (Qatar University).

These tours help our students to gain knowledge about international business and entrepreneurship, as well as providing opportunities to practice and develop communication and interpersonal skills. Students are given a hands-on opportunity to apply the knowledge they have gained in class, all whilst becoming more aware of diverse cultures and strengthening international relationships.

Students take part in a dynamic mix of both theory and practice-related activities including: interactive problem-solving workshops, company visits, talks by guest speakers (from the public and private sector), cultural visits, and social activities

Career support and prospects

During your time studying at the Faculty of Management and Law you will have the opportunity to take part in our distinctive career booster programme throughout the duration of your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme offers you the opportunity to gain certificates in:

The European Computer Driving License (EDCL) - the benchmark for digital literacy

Sage 50 Accounting and Sage 50 Payroll - training that will allow you to develop leading accounting and payroll software skills

Project Manager Professional certificates - giving you the edge when seeking to become a Certified Project Manager

Big Data analysis and reporting skills - using Software and Services (SAS) that will lead to certification.

In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.

Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your own professional development.

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

Employment statistics

78% of our 2016 Marketing graduates found employment or went on to further study within six months of graduating.*

Career prospects

Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.

Among the organisations to have recently employed our graduates are the BBC, Thomas Cook, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.

Salary expectations

The average starting salary for our 2016 School of Management graduates was £20,116.*

*These DLHE statistics are derived from annually published data by the Higher Education Statistics Agency (HESA), based on those UK domiciled graduates who are available for employment or further study and whose destinations are known.

Study Support

You will be allocated a Personal Academic Tutor, who will provide you with personal guidance and support. Module leaders and tutors are accessible, providing office hours and appointments in order to support your learning beyond class contact. The use of a virtual learning environment as part of the programme further enhances the accessibility of your teaching team, enabling you to interact when you are off-campus. The Effective Learning Service (ELS) is a dedicated facility within the Faculty of Management and Law, established to support our students to maximise their academic learning (e.g assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area These are in addition to the wide range of students support that are offered by the University of Bradford at the City Campus.

How do I find out more?

Got a question?

This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.