Inspirational

Today it’s a downright cold here at my place in Daytona Beach. So the thought of being somewhere else came up very easily this morning, because I’m thinking if it gets any colder I may be heading to Miami or the Keys or even Panama....

A Unique Selling Proposition (USP) is a way of explaining your position against your competition. When a supermarket chain or big-box retailer like Wal-Mart labels itself as "THE Low Price Leader;" it's made a positioning promise....

[caption id="attachment_737" align="alignright" width="150" caption="Dan Kennedy"][/caption]
I've used this example for more than ten years-it's that good. Once upon a time, two young men determined they would put themselves through college by running a small business. Early on, the business was woefully unsuccessful,...