Google has announced some new features for Android game developers via the Google Play Developer Console. For developers using Google Play Games Services, stats on those playing your games are now available by country, age, gender dimensions and more. That’s in addition to the new game statistics Google added back in March.

Google provided a few examples of how developers can take advantage of the new data:

You just launched your new game globally, and expected it do particularly well in Germany. Using country demographic data, you see that Germany is much less active than expected. After some digging, you realize that your tutorial was not properly translated to German. Based on this insight, you immediately roll out a fix to see if you can improve active users in Germany.

After Looking at your new demographics report you realize that your game is really popular with women in their mid-20s. Your in-app purchase data corroborates this, showing that the one female hero character is the most popular purchase. Empowered by this data, you race to add female hero characters to your game.

You can access the new insights through existing reports in the Developer console today: You’ll see demographics integrated into Overview stats as well as the Players reports for New and Active users.

Back at Google I/O in May, the company announced some updates rolling out to its Google Play Developer Console with some of the highlights including beta testing, staged rollouts, and a new app translation service. After a successful pilot program, Google has announced on its Android Developers blog that the App Translation Service is now open to all developers:

To help developers reach users in other languages, we launched the App Translation Service, which allows developers to purchase professional app translations through the Google Play Developer Console. This is part of a toolbox of localization features you can (and should!) take advantage of as you distribute your app around the world through Google Play… You’ll be able to upload your app’s file of string resources, select the languages you want to translate into, select a professional translation vendor, and place your order. Pro tip: you can put your store listing text into the file you upload to the App Translation Service. You’ll be able to communicate with your translator to be sure you get a great result, and download your translated string files

Developers interested in purchasing translation services can find the App Translation Service at bottom of the APK section in the Google Play Developer Console.

Google today announced new features coming to the Google Play Developer Console that will make it easier for developers to track and optimize apps across markets.

Perhaps one of the biggest features that will soon be available to developers is the ability to manage beta testing and staged rollouts right from within the Developers Console. The tool will allow developers to select a percentage of users for a stage rollout and easily beta test their apps among small amounts of users.

Among the new features, Google will be rolling out a new APK translation feature built into the console that allows developers to purchase translations through various providers directly through the console.

Other features headed to the developer console include optimization tips, referral tracking, and detailed revenue graphs. Check out a full gallery of the new features below: expand full story

Google released a preview for all developers, as promised at Google I/O, showing off the update to the Google Play Developer Console—the website that allows developers of Android apps to manage them. A select amount of developers was able to preview it over the summer; and now, Google said in a blog post today every developer is able to try it out. The website has been updated with an overall speed increase and features an updated UI that is much easier to manage. “It’s bright and appealing to look at, easy to find your way around using navigation and search, and it loads quickly even if you have a lot of apps,” said Google.