McCormick World of Flavors features five digital engagements, including the scent-based game "Guess That Spice," and a 28-foot wall dedicated to McCormick's past and the history of spices and flavors. It also offers "FlavorPrint," which allows consumers to determine their flavor profile, a cooking demonstration area where they can pick up culinary tips, and "Flavors in the Making," a series of videos they can view to see how herbs and spices such as saffron and cinnamon go from plants around the world to the table, according to a press release from HP.

"Telling the story of how McCormick has grown from a spice company to a global flavor company was an exciting challenge. HP touch displays enable us to tell our story to visitors in an immersive experience," said Kathleen Haley, director of corporate brand and communications at McCormick. "5thScreen Digital Services were integral partners in creating the content and look and feel of these environments, allowing customers to learn more and sample our brand in exciting new ways."