Thursday, August 27, 2009

Forget the title. This is an interesting presentation from Razorfish about Internet usage with breakdowns by age. It shows that traditional media is still the best way to reach the oldest Americans, but up to age 40 to 45, the Internet is dominating.

The common failing of all of these research studies is the failure to consider direct marketing, like direct mail. Direct mail has much more in common with Internet marketing than television or radio.