Tag Archives: branded content

Imagine you are an editor of a newspaper. You’ve got limited resources. Not enough staff, out-of-date computers, maybe even labor problems, too. You check your e-mail one deadline morning and see a ready-made article about Product SuperAwesome prewritten from your favorite PR pro (wink wink)! With your publisher breathing down your neck, 30 minutes until the final edition goes to print and a gaping space in your publication, you slap the article about Product SuperAwesome’s industry into your paper and everyone is happy. Continue reading →