OKLAHOMA CITY, OKLAHOMA (NewsOK.com) - Hallmark Channel has launched the “Hallmark Channel’s Pet Project,” a cross-company campaign set up to celebrate the joy and enrichment pets bring to our lives, while also bringing into the spotlight this country’s epidemic of pet homelessness and encouraging people to adopt.

The campaign includes public service announcements, programming elements, and social media engagement, as well as a comprehensive “Hallmark Channel’s Pet Project” microsite at www.hallmarkchannel.com/petproject, featuring videos, photos, pet care tips, pet-finder resources, and much more, according to a news release.

Hallmark Channel has also formed strategic partnerships with such national organizations as PetSmart Charities and the American Humane Association in order to raise the visibility of and give a voice to the messages and important work of its partner organizations, while utilizing their vast experience, resources and knowledge for “Hallmark Channel’s Pet Project.”

Throughout the year, Hallmark Channel will engage its audience and maintain the campaign’s messaging and mission top-of-mind on its social media platforms and “Hallmark Channel’s Pet Project” microsite, along with featuring pet-themed programming made up of pet segments on the channel’s original daytime lifestyle shows “Home & Family” and “Marie!”; original movies such as “Puppy Love; and specials including, among others, this fall’s second annual “American Humane Association Hero Dog Awards,” produced in partnership with the American Humane Association.

The Hero Dog Awards honors eight extraordinary dogs who have made outstanding and even life-saving contributions to the lives of their owners and are selected by the public through an online contest.

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