Have you ever gotten a case of the feels while watching a toilet paper commercial? Angel Soft’s new commercials want just that – and feature dads prominently in the mix.

Angel Soft, a Georgia-Pacific brand, partnered with Deutsch to drop the toilet-paper-typical “your fingers won’t break through this one” sentiment and instead use the tagline, “Be soft. Be strong.” Emotions. Character. Agency. Frankly, people have never had a product they use on their winkers be so emotionally supportive.

New year, new you, new face. Since Movember is long gone, it’s time to turn that “mo” into a monster beard. Much like a fine wine, beards never go out of style. Sure, hipsters had a good run, but there is no better time than the present to grow your facial hair and let everyone know that you’re an animal. I’ve had my beard for over two years and have used many products to keep my beard soft and in check with a variety of waxes and balms. My kids dig it and luckily my wife loves it. So when you are looking for help in growing your facial hair, check out the natural beard balm from Lovely Beards.