Movie Animation Park Studios to feature smartphone based queuing system

Malaysia's first animation theme park, the first in Asia as well is due to start operations in Ipoh in 2016.

The upcoming Movie Animation Park Studios (MAPS) in Ipoh will feature a virtual ticketing and queueing system after signing a five-year deal with Accesso Technology Group plc, the technology solutions provider in charge of the system.

The theme park will be implementing the patented smartphone-based queuing solution which allows users to queue without having to stand in line.

Instead, they reserve their place in a queue line electronically and are notified when it is their turn to ride.

What this means for for attraction operators is increased guest satisfaction and increased revenues by unlocking guests from queue lines, allowing them to enjoy the rest of the attraction instead and spend time in retail and food and beverage outlets.

"MAPS is one of the most unique and exciting projects underway in the leisure and tourism industry in Malaysia,” said Accesso chief executive officer Tom Burnet.

“We are thrilled with the role our technology will play in helping guests maximise their time in the park as well as drive incremental revenue for it.”

Slated to open in mid 2016, MAPS will feature more than 40 attractions, including 23 rides, live shows and attractions such as the world’s first DreamWorks-dedicated zone, Malaysia’s tallest drop tower, and a thrilling live-action car stunt show.

This will be the first animation theme park in Malaysia and Asia. It will feature various attractions including the Live Adventure Zone Casper the Friendly Ghost, Mr Peabody & Sherman, the Croods family, Megamind and local animation character BoBoiBoy, as well as live-thrills, a live car and bike stunt show to entertain a 2,000-seat arena.

The RM450 million project will feature six different zones of animation-based fantasy environment including square, forest, blast off, DreamWorks and lakeside.

Up to 21% of the theme park area is located near the Jelapang Toll Plaza, which is three minutes from the Ipoh Sentral terminal and a 20-minute drive from the airport and train station.