Mineral Water Plant "Volzhanka" has introduced a range of non-alcoholic beverages, designed by the Moscow-based brand bureau iQonic.

Brief:
Develop the name and label design for a new brand of non-alcoholic beverages for the medium price range. The target audience of this product are young (18-35 years old), active and dynamic men and women, who live in big cities and towns.

Result:
The iQonic team has developed the easy and joyful label design that expresses the nature of carbonated drinks and presence at their composition of natural juice of fruit and berries. Logo «Volzhanka», the umbrella brand, emphasizes direct link of a new brand with mineral and drinking water which is a main product of the company. Bright descriptors and the large images of fruit help to select the necessary taste accurately. Joyful faces of characters speak to the consumer about pleasure which will be presented by these drinks.