News

As reported recently in Search Engine Land, Google is rolling out a new keyword bidding interface for Google AdWords. The new feature shows suggested keyword bids for various positions on page 1, instead of just one maximum cost per click bid.

The Sensis Social Media Report is an annual survey of 800 consumers, aged 18 to 65+, researching how they use social media. The research was conducted nationally via telephone in Feb/Mar 2017. The 2017 consumer results released today reveal a number of interesting findings about how the over 50’s access and use social media. Key […]

Evergreen is thrilled with this week’s announcement from the UK by the Mature Marketing Association (MMA) of the launch of the first-ever Mature Marketing Awards. As Kevin Lavery, the chairman of MMA says “The Mature Marketing Awards will celebrate and promote excellence in advertising and marketing activity that is directed at, or includes, older consumers […]

From Feb 27, 2017 the Government changed how home care is delivered in Australia, to a more user-chooser based model. There are a number of changes being made to Home Care Packages. The biggest change is that instead of the Home Care Package being owned by the service provider, they will now be owned by […]

During late 2016, the Catholic Diocese of Port Pirie Aged Care contracted Evergreen to develop a fresh brand presence for their aged care and home care services. In early December, the real models of St Joseph’s House in Port Pirie and Star of the Sea in Wallaroo took centre stage.

In the US it is estimated that as little as 5% of advertising dollars are targeted at adults aged 35 to 64 years (Steimer, 2017), and this could be likened to Australian advertising spending patterns. In Australia, typically advertisers and marketers focus their efforts on the younger generations of X and Y, yet Baby Boomers […]

Managing Director Gill Walker gives her view along with others on what the home care reforms will mean for marketers, creatives and brands. Click the link below to read the full article, which originally appeared in Mumbrella on Feb 27, 2017 ‘They have to start acting like big brands’: What the home-care reforms will mean […]

A growing mature demographic has resulted in an increase in media spend as businesses realize the power of the silver dollar. This is particularly evident in the retirement living and aged care category.