Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Remember psychological elements during a campaign

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Understanding two elements of psychology - social proof and conditioning - can help marketers create more effective email campaigns, Business 2 Community reports.For instance, social proof refers to when people look to the behavior of others to determine their next course of action. So, make sure to include positive ratings and testimonials from others to gain respect from prospective subscribers. You may want to highlight a specific customer quote about your brand, product or service, or mention a positive rating your product or service has received on review sites.Furthermore, conditioning refers to actions that drive predictable behavior. If you regularly send irrelevant emails, recipients will soon be conditioned to believe that all emails you send won't be relevant, and an unsubscribe may soon follow. It's also important to maintain consistency. Whether it be weekly or monthly messages, remain predictable - this will build subscriber trust and act as "subtly positive commentary on your brand," the news source notes.BLI Messaging adds that psychologically, an email addressed directly to a person rather than an anonymous, generic letter sends the message that the subscriber is important to the company. Try to personalize whenever possible, as it will improve the recipient's mental state even before he or she reads the email.