Amazon.com, Inc. (NASDAQ: AMZN) is going full throttle in the grocery space: within three months of the completion of its acquisition of grocer Whole Foods Market, the company has announced a third round of price cuts.

The Analyst

The Thesis

Amazon announced its decision Wednesday to continue with price investments in the recently acquired Whole Foods stores, Yruma said in a note. (See Yruma's track record here.)

This marks the third significant round of price cuts, with the items now incorporating select packaged goods, Yruma said. Price investments are expanding within the 365 Everyday Value line, the analyst side.

With these cuts, the company intends to reach more people, Yruma said, citing comments by CEO John Mackey. As the holidays approach, the reduced prices for turkey items are unsurprising given ample industry supplies and historically low prices, the analyst said.