Luke Bryan Releases ‘Roller Coaster’ Video, Song is His New Single

Just in time for summer, Luke Bryan has unveiled the new beach-themed music video for his latest single “Roller Coaster.”

A song about summer love, “Roller Coaster” comes hot on the heels of Bryan’s recent multi-week No. 1 hit “Play It Again.” That latter single was Bryan’s fourth consecutive No. 1 from his 2013 double-platinum-selling album Crash My Party.

The “Roller Coaster” video (watch it below) was shot in Panama Beach, Fla., while Bryan was in town for his annual spring break concerts. The video was directed by Bryan’s longtime LBTV videographer Michael Monaco.

“Michael has been part of my organization for the past four years,” Bryan said in a press release. “In my opinion, he did such an amazing job visually capturing these lyrics. Also, anytime I can stand on a beach and film a video is a good day!”

The song’s lyrics and gentle melody echoes the emotions associated with a summer love affair. It’s more low-key than “Play It Again,” and that variety of sounds and feelings among Bryan’s recent singles is deliberate.

“I want my personality to shine through in the music, and that’s what I try to do on my albums,” Bryan told Radio.com. And that includes mixing sad songs like recent single “Drink a Beer” in with upbeat singles like “Play It Again” and love songs like “Crash My Party” and now “Roller Coaster.”

“You don’t want to load an album up with too much of the same subject matter,” Bryan continued. “You want to [include] something for everybody. I try to make my albums something that everybody can gravitate to and love a song on it. The main thing for me is just do a well-rounded album that showcases me as an artist, and showcases me as a songwriter, and Nashville as a songwriting town.”