Keyword repetition is out.

Google search results changed this week. Yes, the pages are cleaner. Lighter. You may or may not be a fan of white design – that’s your problem. Anyway, the new look may or may not be what sticks. But that’s not the big deal. In fact, the design change was a distraction.

The big deal is that Google is ranking pages and relevance somewhat differently this week. And SEO experts still don’t know what to say or how to game the new factors. Despite the hush, last week’s update to Google’s new Panda search ranking algorithm has had the kind of impact on business that is garnering lawsuits against Google. Read the rest of this entry »