Ford Lowers Sync Price to $295, Makes Available on Base Trims

Ford pushes its Sync technology throughout its portfolio

Ford has been pushing its Sync hands-free system since its launch in
2007. Now, with the automaker supporting a ban on handheld cell phone usage, it has dropped Sync's price to $295 -- $100 less than previously -- and will also begin making the system available on base trim levels
in its lineup.

That price adjustment now brings the price tag down to an affordable $295. Better yet, Ford also announced it's offering the system on lower (i.e. less expensive) trim levels and base models. Previously, Sync was often only available availability was often relegated to premium (i.e. higher cost) trims.

According to Ford, the price drop and increased availability of Sync is part of a move to support a nation-wide ban on handheld cell phone use while behind the wheel. Currently, ten states have made it illegal to use a phone while driving, while 34 have enacted laws against texting while driving. U.S. Transportation Secretary Ray LaHood has pushed for the federal ban to help reduce distracted driving.

Sync is a hands-free system that uses voice-activated commands to control audio devices, radio controls, and Bluetooth-enabled phones. It also incorporates vehicle diagnostics, 911 emergency assistance, and cloud-based data services. According to Ford, Sync has been installed in over 3 million vehicles since it first launched in 2007.