Fahrenheit’s SEO Philosophy

In the latest Fahrenheit Marketing blog, SEO Specialist Will Gallahue takes us a bit further into Fahrenheit’s Search Engine Optimization philosophy. At Fahrenheit, SEO goes beyond back-links and keyword rich content and focuses on building an overall web presence through social sites and search engines.

In the video we highlight the fact that testing is a crucial part of the SEO process because an optimized site will not only receive more traffic but also better conversions. We refer to our emphasis on testing with the phrase “A click is not a client” highlighting the fact that an increase in traffic won’t necessarily result in an increase in conversions.

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