International luxury hotel group Wanda Hotels & Resorts announced the official opening of their new Wanda Reign hotel in Chengdu today.

Wanda Reign is the group’s most premium brand of luxury hotels, and the Chengdu property is its second hotel, after Wanda Reign Wuhan, to be under this brand, as well as the brand’s first location in China’s southwest region.

Wanda Reign Chengdu enjoys a prime central location in the city’s business district, right where South Renmin Road meets the Jinjiang River. The city’s golden commercial district also bears historical significance as the starting point of the Southern Silk Road. The hotel’s Sky Lobby is located on the 41st floor and enjoys a bird’s eye view of the city as well as of the city’s landmarks, Tianfu Square in the north and the Jinjiang River in the south.

Designed with an intriguing “New Chinese Art Deco” theme, the hotel uniquely incorporates local Shu themes, such as the Chinese hibiscus, Sichuan-style trellis patterns, tassels and lanterns, into classic Art Deco, showcasing the hotel’s oriental heritage through its intricate details. Elements of Chinese culture are woven through this classically elegant setting for a sense of place to elicit an experience that is immersed in the distinct charm of the Tianfu district. This attention to style even extends to the hotel staff’s uniforms, which were especially created by local designer and Paris Haute Couture Week alumnus, Lawrence Xu, who interpreted the Wanda Reign principles of “Elegance, Luxury, Perfection” with this elegant collection.

The hotel comprises 240 elegant rooms and suites, offering guests an experience of utmost comfort with state-of-the-art modern facilities and chic Eastern interiors. In every room, the heavenly “Bed of Reign”, featuring Talalay latex mattresses handmade in the USA and sumptuously dressed in New Zealand wool bedding, is matched with the hotel’s signature “Dream Catcher” services, which offer amenities such as aromatherapy, soothing music and bedtime reading materials to help guests achieve a blissful night’s sleep. Professional massage chairs in each room offer ultimate comfort and relaxation. Guests on the executive floor are offered personal care amenities from Hermès, along with other thoughtful details and perks to enhance their luxury stay experience. All hotel rooms are equipped with advanced facilities, including an interactive TV, iPad room control system, smart lighting, an intelligent sensor-controlled bathroom and complimentary 1000MB wireless Internet access. The exquisite Presidential Suite invites the most elite guests into a spacious 330 square meters of sheer luxury, styled with masterfully handcrafted furnishings and fine art, accented by glazed porcelain, metallic sculptures and a magnificent hibiscus painting detailed in gold leaf.

The hotel’s restaurants offer guests a wide range of culinary choices. “ZHEN” Chinese restaurant, on the 5th floor, serves refined Cantonese and local Sichuan cuisine, and can create a customized “Prosperity Feast” menu upon request. On the 41st floor, “Café Reign” is the highest restaurant in Chengdu, and offers sumptuous all-day dining with stunning views of the city skyline and the Jin River. The restaurant’s essential seafood grills and aged steak are prepared with a Spanish charcoal grill and premium quality meat with irresistibly flavorful, mouthwatering results. Perched on the hotel’s highest floor, the Lobby Lounge serves a Western-style silver chocolate afternoon tea in the sky, the perfect treat for this sophisticated setting. The perfect place to unwind with some light conversation, the Lobby Lounge also offers premium local Shu wine and sommelier-recommended fine wines accompanied by smooth live music.

Designed for its most elite clientele, the exclusive Club Reign delivers a customer service experience of comfort, privacy and unparalleled luxury. At Wanda Reign Chengdu, a range of private dining and recreational facilities have been especially designed for Club Reign members, including the “RIVER DRUNK” Huaiyang restaurant with four private dining rooms, SHUI Spa, Galaxy Bar and Universe KTV. The “RIVER DRUNK” serves classic Huaiyang dishes with a touch of Sichuan flavors made with fresh seasonal ingredients and healthy preparation techniques. This restaurant is Chengdu’s first Huaiyang restaurant in a luxury hotel. The restaurant’s spacious open terrace offers stunning panoramic views of the city as well as attendants and private chef services for the ultimate VIP dining experience. The SHUI Spa features three private treatment suites, respectively named Wind, Cloud and Rain, along with sauna and steam rooms, a Jacuzzi, massage rooms and a card room. Guests may choose from a range of Southeast Asian treatments designed to release tension and revitalize the senses. The stylish Galaxy Bar on the hotel’s 7th floor features a private elevator, reception hall and networking lounge, making it a suitable venue for a leisurely break, corporate event or private party. The Universe KTV offers five stylish first-class rooms, each equipped with its own control system, professional grade audio equipment and private dancefloor – everything you need to enjoy an unforgettable superstar treatment.

Adhering to the Wanda Reign brand principles of honoring traditional Chinese hospitality values, Wanda Reign Chengdu offers a world-class butler service to meet the guest’s every need with flawless professionalism. The hotel also offers a range of exclusive services, including a private chef, custom menu, personalized mini-bar, “Bed of Reign”, “Thyme Scent” and “Music of Reign”, as well as the Wanda Reign assurance of an outstanding luxury stay experience. On top of all this, a copy of the epic, “Book of Liki”, can be found in each guest room so that guests may unwind at the end of a busy day by immersing themselves in the words of this literary treasure.

For private parties or corporate functions, a majestic grand ballroom and six private function rooms can be found on the hotel’s 3rd floor. The grand ballroom offers 1,150 square meters of pillar-free space with a ceiling height of eight meters, and is equipped with a massive 90-square-meter high-definition LED screen as well as an elevator specially built for transporting vehicles and accommodating large equipment. The ballroom makes for an indoor space with astounding flexibility that meets your every need, and is ideal for any event from opulent gala celebrations to dream weddings. The hotel’s Exclusive Meeting Director, Head Chef, Pastry Chef and the Sommelier are all ready to help ensure every last detail of your event is executed flawlessly. For a truly unforgettable reception, the hotel’s chauffeured Bentley is also available to welcome guests at any time.

“It is with great pride that we bring the premium Wanda Reign label to Chengdu, a city steeped in history and culture, to present our most discerning domestic and international guests with the finest hospitality experience and revitalize the local hospitality industry,” said Wanda Reign Chengdu General Manager Roger Marcz.