Too many businesses today have made it to where they are with luck! They may have started without a business plan, had limited or no structured processes and had no goal or direction in how to succeed. A lot of … Continue reading →

Networking is a critical element to your business and the marketing mix. Done correctly, networking can open up your exposure to an enormous potential of new clients, referral partners and strategic alliances within the industry. Done incorrectly, networking can be … Continue reading →

If you’re thinking about starting a business, one of the questions you face is: do you start your own concept or take ‘done for you’ approach and join a franchise?. There’ve been some very successful franchises, from McDonalds through to … Continue reading →

“Action is the foundational key to all success” Pablo Picasso As a business owner you should know this, but far too often inaction still becomes a contributing factor to the success or failure of a business. Inaction comes in countless … Continue reading →

There are several things that bug me and one is bad manners, but I am not referring to the rude person in a social setting, but rather the bad manners in the online world. I have interactions as a customer … Continue reading →

As a business owner there are several key moments when you may start questioning the status of your business, and the decision you made to go into business in the first place. Typically these come around during the Christmas break, … Continue reading →

It’s one of those perplexing questions you may often ask yourself – Can you be friends with your clients? Firstly what does this actually mean? What does it mean to be a friend? According to the Oxford Dictionary it … Continue reading →

So, you’re a Tradie- awesome, I love your work! Whether you are a builder, electrician, plumber, plasterer or another trade, in the majority of cases you are pretty good at what you do (you wouldn’t be doing it otherwise would … Continue reading →

In my last post I shared 5 Reasons Why I Won’t Buy From You, but let’s look at the good stuff and share how to get my money as a customer. It really isn’t that difficult. We all need to … Continue reading →

As a customer on a daily basis there are countless interactions with businesses and brands that add to my perception of you and your business. Most of the time these are to a level that simply meets a demand- I … Continue reading →