Yesterday (July 21) at 4:44 pm, Jay-Z released the visuals for "Kill Jay-Z", a song off of his chart topping 13th studio album, 4:44.

The video is directed by Gerard Bush and Christopher Renz and is shot in black and white. It features a young man in a "Stay Black" t-shirt running frantically through the streets. It eventual shifts to a man running in the desert and swimming in the ocean.

“Kill Jay Z,” which is currently No. 55 on the Hot 100, is just the fourth visual off the platinum 4:44, following clips for “The Story of O.J.,” “4:44,” and the Damian Marley-assisted “BAM.” 4:44 is currently No. 1 on the Billboard 200.