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CF Concept is a refreshing and cutting edge jewellery brand full of unique pieces from Danish designer Charlotte Flyvholm. Her designs incorporate a Scandinavian ethos coupled with inspiration from adventures around the world. Based in London Charlotte is re-invigorating the jewellery scene with a mix of distinct and contemporary designs.

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CF Concept was founded by Charlotte Scott Moncrieff, a London-based Danish designer, whose jewellery is the product of passion and creative flair. In conceiving her unique pieces, Charlotte draws on a strong sense of the Scandinavian aesthetic characterised by effortless clean lines and striking silhouettes. From iconic furniture to exquisite lighting pieces, Charlotte is a passionate advocate for Danish design and works to incorporate this ethos and discipline throughout her jewellery.

Key elements in the creative process are drawn from Charlotte's travels around the world; inspiration from the Arctic, Eastern Europe, the Middle East, South-East Asia and the Americas resonates throughout the unique pieces. These influences complement an innate Danish design pedigree and lend each piece depth and allure. Above all CF Concept strives to deliver a contemporary Scandinavian aesthetic where designs, like life, evolve and grow to reflect the experience of images and culture the world over.

The collections have been seen in the fashion pages of magazines including Vogue, Elle, InStyle, Marie Claire, Grazia and Stylist. Her creations are worn by such inspirational women as Naomie Harris, Ellie Goulding, Rita Ora, Jourdan Dunn, Paloma Faith Natalie Dormer, Foxes and Zawe Ashton.

The latest collection in the CF Concept range is the Serac Collection, inspired by the beauty of the Arctic Landscape and the minimalism of Scandinavian design. The collection is currently being viewed at Paris Fashion Week and is yet to be launched anywhere else.