This year’s bbq took place on a hot summer day (June 5th) however the wind and shade on the balcony made it very nice. Over 50 people showed up for a lunch of hamburgers, hot dogs, watermelon, chips, cookies, and a variety of delicious cheese. Our compliments to the chefs! The Centers for Habilitation set […]

I’ll bet you remember the coca-cola tune on those commercials in the 90s: “always coca-cola”. You probably learned about it in marketing 101 in undergrad too. Coca-cola is a huge brand. And there’s a few things it can teach you about building “You, inc”. You didn’t learn this in your marketing class. Any idea how […]

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The home page sets the stage for the rest of your website and the objective is to capture the visitors’ immediate interest and motivate them to explore your site or take whatever next step you want them to. You want to be able to picture your visitor nodding his/her head as they read/scan your home […]

To be a successful small business owner, you must be as innovative in creating marketing strategies as you are in developing new product and service ideas. Here are some low-cost, creative, and effective guerilla marketing tactics small businesses have used to outperform their larger rivals: Always be on the lookout for new niches to enter. […]

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