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Our newly published Digital Trends briefing describes 2015 as a year when customer experience really takes hold and asserts its position as the key theme for marketers and digital professionals globally.

Other areas of focus such as ‘mobile’, ‘big data’ and ‘social’ are still widely regarded as exciting opportunities, but they are increasingly seen in a supporting role as part of the overarching mission to become more customer-centric.

The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities.

The infographic below provides a glimpse of some of the key data points and trends covered in the report which is based on a survey of almost 1,000 marketers.

Among other findings, the research has found that a clearly defined strategy and understanding of the customer journey are the most important factors for enabling effective orchestration of cross-channel marketing.

See below for more juicy stats from the infographic which has been created by Datatrouble.

Our Modern Marketing Manifesto makes the bold declaration that social media are changing business culture with the onus now on marketers to help create businesses that ‘have social in their DNA’.

For many organisations, attitudes within the boardroom towards social are a microcosm for ‘digital’ more broadly. An appetite for embracing social is often indicative of a C-suite understanding that changing consumer behaviour necessitates a focus on digital.

With so much attention now being given to ‘owned’ and ‘earned’ media, it’s easy to forget that it is still paid media which command the biggest chunk of marketing budgets and where the stakes are highest.

However, despite the large sums of money being invested, new research by Econsultancy and Adobe shows that few companies are taking an integrated and cross-channel approach to paid-for digital media.

Econsultancy has today published a new best practice guide aimed at companies wanting to join up online and offline data, bringing together their often separate web analytics and offline business intelligence platforms.

Below, the report’s author Julian Brewer answers some questions about the widespread challenges and opportunities that inspired him to write this report.

Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.

Below, he talks about the complexity of meeting the needs of numerous stakeholders and personas, and how his team has developed a framework of responsive web templates partly as a result of exponential mobile traffic.