PAT-A-CAKE

Naming and creating of identity of pastry outposts

Task

Create a name and identity for mobile fresh pastry outposts.

Solution

We came to the idea that the children's counting rhyme perfectly suited the brand selling the pastry, and our art director and designers created a remarkable and vivid identity. Now, Pat-a-cake stalls near each subway station attract people not only with smell of fresh baked pastry but also with a funny and well-to-remember logo.