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THE USE OF INFORMATION
TECHNOLOGY TO IMPROVE
EFFICIENCY OF THE COMPANY
Yana Plakhuta
MO-09
The relevance of the diploma work
Topicality of the research consists in the fact
that when entering a new market a producer always
faces tough competition.
Use of innovative production technologies
allows a company to have strong competitive
advantage.
Using advanced information technology it is
possible to dramatically increase its market share.
The aims and objectives of the study
The aim of the work is to develop and make an economic
evaluation of an investment project to improve efficiency of the
company.
The main objectives of the research:
- to explore new approaches to promoting innovative products;
- to study theoretical bases of the three-dimensional modeling
objects;
- to analyse the company and define prospects of its development;
- to carry out relative analysis compatitors in the domestic market;
- to develop the technological progress of 3D-model printing;
- to evaluate economic efficiency of the investment project;
- to make recommendations to improve the methods of product
promotion.
The theoretical and analytical parts
Section 1.
Theoretical aspects of modeling 3D objects
Section 2.
Analysis of financial and economic activity of
Creative.
Section 3.
Development of investment projects to create
innovative products
Network of Creative Centers
The main purpose of Creative is to create a unique
product, relevant and unique for the consumer.
Network of Creative
The company seeks to create various forms of supply of
creativity and show it in the lives of children and adults.
Objectives of the studio are to search new forms of creativity
and highly skilled craftsmen, to expand the target audience
by extending the list of services provided.
Organizational Structure of Creative
Director
Network
Manager
Admіnіstrator
Teacher
Advertising
Manager
Sales
Manager
Art
Director
Artists
Household
Manager
Storekeeper
Moulder
Analysis of the company
Dynamics of the main technical and economic indicators
Indicators
Net income, UAH.
The number of personnel in all
The average monthly salary of
managment personnel, UAH.
Average annual
2012
2013
2014
115 200
190 080
258 000
29%
7
15
23
41%
1800
2100
2500
15,5%
1500
1900
2400
22%
growth rate
The average monthly salary of
artist, UAH.
Analysis of the company
The sales of ceramic products in 2014
600
490
500
430
418
400
300
390
315
350
280
80
65
July
100
June
230
200
73
December
November
October
September
August
May
April
March
February
0
January
Ceramics, num.
422
Analysis of the company
Evaluation of the company competitiveness
Indicators
Weight
factor
Competitors
Grade
(1-5)
Value
Studio
Grade
(1-5)
Value
Location
0.2
5
1
5
1
Pricing policy
0.1
4
0.4
3
0.3
Attracting investment
0.1
3
0.3
5
0.5
Availability of regular customers
0.05
4
0.2
4
0.2
Creating an atmosphere in the studios
0.05
3
0.15
4
0.2
Quality of Service
0.05
3
0.3
5
0.25
Convenience in the office
0.03
3
0.09
4
0.12
Modern technological equipment
0.1
5
0.5
5
0.5
Highly qualified staff
0.2
3
0.6
4
0.8
The quality of materials
0.12
4
0.48
3
0.36
1
37
4.02
42
4.23
TOTAL
Analysis of the company
Radar chart of competitiveness of enterprises
Analysis of the company
Break-even
point
Точка безубыточности
50000,00
Fixedзатр.
costs
Пост.
Totalзатр.
costs
Общ.
40000,00
Revenue
Доход
Profit Margin
Марж.доход
Profit
Прибыль
грн..
30000,00
20000,00
10000,00
0,00
60
160
260
360
-10000,00
-20000,00
шт.
units
460
560
Analysis of the company
Операционный
рычаг
Operating
leverage
300,00
Запас margin
прочности
(%)
Margin
of safety
Financial
of safety
60,00
200,00
50,00
100,00
40,00
0,00
60
160
260
360
460
560
30,00
-100,00
20,00
-200,00
10,00
-300,00
-400,00
шт.
units
0,00
60
160
260
360
шт.
units
460
560
Identified problems of the Creativecompany
As a result of analysis of Creative company there have
been defined two major problems:
Integral assessment of the competitiveness of the
company exceeds the average of all competitors in
the industry by only 0.21. The reason is the low
score for pricing and poor quality of materials.
The demand for ceramic products has a strong
seasonality. From May to September production is
below break-even point. Decrease in sales in these
months is up to 70-80%.
Trend of demand for 3D-services in Ukraine
Trend of demand for 3D-services in Ukraine
The process of 3D-scanning
Digital Cameras
Laser 3D-scanner
Vector-based 3D modeling
1) Polygonal model
of the head
2) Ray tracing
overlay
3) Adding a skin
texture
3D-printing
Popular desktop model of 3D-printers
Coloured plastic
«PLA EasyFil™»
for 3D-printer
Finished goods
3D-people
3D-characters
3D-movie
heroes
and
souvenirs
Business plan
The cost of the investment project
Type of costs
1-st
week
Company registration fee
2000
Office renovation
4000
2-nd
week
3-rd
week
4-th
week
Total
(UAN)
2000
2000
3000
3000
Rent space in the shopping center
(5 m2)
Purchase of equipment (3D-printer,
3D-scanner, PC)
Recruitment and training of
personnel (Project Manager, 3Ddesigner, advertising agent)
5-th
week
9500
2000
The purchase of software (Autodesk
3D Max 2015 Commercial)
41500
4000
16000
3000
3000
8000
59000
6000
8000
54400
54400
Purchase of consumables (plastic, 4
types)
4 х 570
2280
Labor costs
12000
12000
Advertising costs
TOTAL
8000
2000
3000
3000
3000
9000
15 500
107 900
32 280
165 680
The conclusions
1. In the process of studying the production process of manufacturing ceramic
products, a technological efficiency and the cost of products were calculated, ,
which allowed to formulate a number of restrictions on the production of
ceramic products.
2. As part of the financial analysis for the Creative, center a break-even point,
margin and leverage has been calculated.
3. In the third section of the paper the investment project for the creation of
innovative products has been proposed. The technological process of making
a 3D-figure of a man has been developed. The basic steps needed to create 3D-
figures are scanning the object, the processing of the vector model and 3Dprinting.
4. At the end of the work a business plan for the investment project has been
developed, and its main parameters have been calculated.