Loughborough University is creating a dedicated four-star Elite Athlete Centre and Hotel (EAC) comprised of 44 bedrooms for athletes and fitness enthusiasts. The facility will be run by Imago Venues, Loughborough University’s dedicated hotel, conference and events provider. About £1m of the EAC’s build cost has been funded by Sport England as part of UK Sport’s £200m masterplan to host a decade of the finest sporting events in the international calendar, starting in 2020. It will provide a sports hotel that promotes ‘rest, relaxation, and the pursuit of excellence’. Set in the heart of Loughborough University’s sports facilities, the high-performance