Wag the Dog Publishers introducedEasyDIYinto its magazine stable in 2011, targeting the burgeoning DIY market in South Africa. The magazine is sold in specialised hardware and DIY stores, mass retailers, selected nurseries and garden centres.

EasyDIY is a special-interest magazine targeted at LSM 8+ and includes home owners who take pride in their living spaces and are always on the lookout for new ideas, tools, materials, and trends. EasyDIY quarterly is a glossy quarterly title, offering an extended shelf life due to the longevity of the subject matter. Retailers can display copies over a full three-month period, giving advertisers far more value for money.

EasyDIY’s quarterly distribution will allow for appropriately themed issues to capture shoppers during periods of high traffic such as Easter, Father’s Day, Spring, and Christmas. The number of pages that can be produced in a quarterly publication will ensure a “thud factor,” that indicates good value-for-money to the buyer. The magazine also features a coffee table look and feel that will appeal to reader’s interests and is likely to be kept allowing for future reference. The content size of the magazine suggests and indeed delivers an array of projects of varying degrees of difficulty, alongside a host of useful tips and hints.

EasyDIY features a feast of information that will keep readers involved and interested and hence increase the propensity to buy the quarterly edition. We enjoy partnerships with advertisers, creating the perfect environment to encourage sell through and enthusiastic brand awareness.

On the back of the success of EasyDIY magazine, Wag the Dog Publishers has launched an online publication, easyDIY.co.za. This exciting digital venture allows the publisher to expand the scope of what is presented, with practical and useful project information and advice. Ask Eddy is the online DIY guru available to answer readers' DIY questions while new projects and updates will keep users coming back for more.

The easy-to-navigate site contains tips, hints, plans and projects that will assist in improving a home. The site can be used by beginners, intermediate or skilled DIY'ers who want to tackle and oversee DIY tasks and projects.