31 May 2013

As part of our graduate show, One Night Stand, we exhibited HND student Jonathan Walton's engaging and impressive shortlisted entry for the Marketing Society's Star Creative Award. The brief, set by Scottish Natural Heritage, was a tricky one - to encourage 16-25 year old's to visit and responsibly use Scotland’s National Natural Reserves (NNRs). The tone needed to be fun, engaging, and inspirational, so Jonathan's concept was to spoof the youth-focused marketing used to promote outdoor music festivals (in this case T in the Park). Using a variety of channels, the campaign would encourage the target audience to enjoy a sensory festival of wildlife and landscape.