Apple May Axe iTunes For A 'Spotify-esque' Model

United Kingdom publication Metro first broke the news, claiming to have leaked an internal email from Apple titled "The End of iTunes LP", which was apparently sent to music producers.

While Apple apparently informed industry insiders of its decision two weeks ago, Metroshared the details of its letter titled "The End of iTunes LPs" today.

Apple began offering its own interpretation of the LP in 2009 on the iTunes Store.

Once downloaded, iTunes LP would offer an interactive experience where songs could be heard alongside videos in order to encourage users to purchase entire album at full price rather than buying individual songs.

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Apple just confirmed that it will stop accepting iTunes LP submissions as of March, ending the feature's somewhat brief life. An iTunes Store link to "See All Albums with iTunes LP" doesn't appear to work when tapped within the store, but it can be accessed by clicking above. However, lately signs indicate that it may not be the case much longer through iTunes.

The anonymous source who leaked the email to Metro told the publication that "It's clear that streaming is the future". Its closest competitor, Apple Music, is far behind at 36 million subscribers.

iTunes LPs have never been a large part of Apple's music business, but if you are a fan, any iTunes LPs you have purchased aren't going anywhere.

Apple's attention has rightfully shifted to its subscription music service Apple Music which includes similar elements to iTunes LP. But its existence has only been highlighted now through a report by the United Kingdom newspaper The Metro.

Mr Mulligan asserts there's still money to be made from selling music downloads, and claims that at this stage its "unlikely" Apple will discontinue the service altogether.

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