How to Brand Your Links with Bitly

This article was published on August 2, 2017 and updated on November 30, 2018.

Links are usually an afterthought.

We share them when we need to drive traffic. We shorten them when we need more space. We think about links as the outcome, not the cause.

But by strategically rethinking the link, you can start improving click-through rates, optimizing investment, and building better customer experiences.

As with most revamps, it starts with branding. Branded links build awareness by offering users the same experience across different channels, while increasing click-through rates by up to 34%. Here’s how to brand your links with Bitly:

Choose a Domain

Since your links may live across digital and offline channels alike, branded links are often the first thing prospects see from your business. That’s why you need to choose the branding carefully.

When you start to brand your links with Bitly, you’ll want to ask:

– How does the custom branded link look aesthetically? Is it concise enough while still easy to read?
– Does the custom branded link communicate the value prop of our brand?
– Will people be able to associate our custom branded link with our brand?
– Is it catchy and easy to remember?

Then, you’ll need to find a third-party domain registrar to buy the domain.

Beyond The Name

Perhaps that means testing out your new branded short domain on a platform like Snapchat or Instagram, where the ability to link out is limited. A branded short domain makes the link easy for users to remember and type into their browsers.

Or maybe it means adding your branded domain to a booth for an upcoming conference or business cards. You’ll boost brand recognition and you’ll be able to measure how many people engage. Whatever the method, learning to harness the link for tracking, measuring, and testing can help you break through today’s noisy digital landscape. Click to download the ebook below to learn how to rethink the link with Bitly Enterprise.

EBOOK

Rethink the link with Bitly Enterprise to build a more robust, seamless customer experience. Here's how.