At Madre Consulting we are committed to creating positive impact on our community. When TEDx Managua asked for our help in developing the visual concept, visual brand identity, and campaign guidelines for their 2017 edition, we gladly took on the challenge.

Photographs and videos courtesy of TEDxManagua.

​​​​​​​THE CONCEPT.​​​​​​​

Our friends at TEDx had a clear concept, so it wasn’t hard to visually articulate their vision: Reconocer (Spanish for recognize/acknowledge/notice).

Due to everyday life we sometimes become inmune to the alarming events surrounding us. "Reconocer" invites us to take initiatives to notice and improve our reality.

The visual concept is based on the Snellen chart, a method used to estimate visual acuity. When taking the test our brain tries to decode the content, we make an extra effort to understand it. In a way it makes us "stop" and pay close attention to it. This makes the message more memorable.​​​​​​​