Green innovation for sustainable development.
The European Union’s environmental technologies industry is a promising industrial sector with a vast potential for growth. At present it employs more than 2 million people across the Union and has a market value of roughly €200 billion. The EU is a leading supplier of environmental technologies in the world, representing about one-third of the global market for these technologies. It is for their environmental benefits but also for their contribution to economic growth that the European Commission is actively promoting the development and the uptake of environmental technologies.

As Europe grows wealthier it creates more and more rubbish. Every man, woman and child in the EU generates over a kilo of waste every day. Multiply that figure by nearly half a billion EU citizens and it quickly becomes clear that managing our waste without harming the environment is a major headache.

Today the European Union has the most environmentally friendly arsenal of rules in the world and has done more to tackle pressing ecological problems, such as climate change, than any other major power.
But it has not always been like this. Caring for the environment did not feature in the Treaty of Rome, the document that gave birth to the modern day EU. Yet environmental problems were never far away. Europe’s love affair with the car was moving into top gear, industry was busy belching out pollutants and raw sewage was being pumped into our rivers and seas.